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I H D E X 

Vol. 10 1953 


Produce Market Section Cited; Pickett Elected No. 5.... 3- 5-53 

Committee Prepares Tot Junior Grand National No. 6..., 3-19-53 

Agricultural Comnittee Meets At Jr. Exposition No. ?.... k- 2-53 

Gov. Pyle To Speak At Farm-City Conference No. ?..., k~ 2-53 

Agriculture Meet Here Next Week (with photo of 

Gov. Pyle) No. 8.... i^l6-53 

Photo: Agriculture And Business — Governor Pyle and 

J. W. Mailliard, III No. 9 ^30-53 

Amendment Of Support Laws 7or Grain Asked No. I3 . . . . 6-25-53 

Photo: Principals In Can^jaign To Prevent Forest Fires No. I5.... 7-23-53 

Chamber Range Film Previewed No. 18. . . . 9- k-53 

Produce Market Plan Lauded No. I9. . . . 9-18-53 

Range Film Shov/s Land Potentials No. I9. . . . 9-18-53 

W. H. Baber Named "Livestock Man" (with photo) No. 20.... 10- 2-53 

S. F. Chamber Salute To Grajid National No. 21. .. .10-16-53 

Announcement: Chamber of Commerce Night At Grand 

National Livestock Exposition (with coupon) No. 21. . ..10-16-53 

Photo: All Ready For The Grand Nationall No. 22. .. .10-30-53 

Camp Backed Again For U.S. Chamber Board No. 23. . ..II-I3-53 

Photo: 'Livestock Man' Av.rard No. 23. .. .11-13-53 

Photo: Farm 'Degree' Given (Future Farmers of America 

av;ard to Alyson E. Smith) No. 24. . . .11-27-53 

Range Film Does Job In Urban- Rural Relations No. 25. ., .12-11-53 

Chamber Lauds Benson' s Agricultural Prograjn No. 25. • . .12-11-53 


Editorial From San Francisco Examiner No. 12.... 6-12-53 


Announcement: Want To Sell To The Air Force? Luncheon 

Meeting, Wednesday, January Ik, Hotel St. Francis No. 1.... 1- 8-53 

Chamber Will Sponsor Course In Field Mobilization Here.... No. 2.... 1-22-53 

Chamber Stimulates Local Selling To Air Force No. 2.... 1-22-53 

Photo: Economic Mobilization Course In San Francisco No. 4..., 2-19-53 

Chamber To Honor General Van Fleet (with photo) No. k..., 2-I9-53 

Course Teaches Economic-Military Cooperation 

(with photos) No. k 2-19-53 

Chamber Arranges Meet For Electronic Firms No. I3.... 6-25-53 


Tri-City Aviation Group To Meet In Los Angeles No. 12.... 6-11-53 

Chamber Starts Drive To Maintain Airport's Competitive 

Position No. 25 12-11-53 

Airport Fete Planned No. 25 12-11-53 

Photo: New Air Sen'ice — Japan Air Lines No. 25. .. .12-11-53 

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Vol. 10 1953 


Chanter Will Siipport "A" and "B" Measures No. 20.... 10- 2-53 

Chamber Ballot Recomniendations No. 21. . . .10-16-53 


1953 Directors Take Office No. 1.... 1- 8-53 

President, Others Take Over Duties No. 1.... 1- 8-53 

J. W. Mailliard, III, Follows In Father's Footsteps No, 1.... 1- 8-53 

Message From The President (with photo) No, 1.... 1- 8-53 

Chamber Leaders Who Will Work For City's Progress In 

1953: Officers And Directors (with photos and 

biographies) No. 1. . . , 1- 8-53 

James A. Clark, Jr. Named To C of C Board No. k.... 2-I9-53 

Board Meets At Presidio No, 6.. .. 3-I9-53 

Chamber Elects New Board of Directors No. 2^. ...11-27-53 

Jesse W. Tapp, New Chamber President, Sees Vital Work, 

Year of Progress Ahead, (with. photo) No. 25. .. .12-11-53 

New Leader Is Expert In Agriculture Field No. 25. . . .12-11-53 


Bay Region Business Activity For 1952 Reaches Highest 

Levels Ever Recorded No. k^..,. 2-19-53 

General Business Activity, January 1953 No, 5«««« 3- 5-53 

General Business Activity, February I953 No. 7.... 4- 2-53 

First Quarter Business Rises Above Last Year No, 9.... ^30-53 

General Business Activity, April I953 No. 11.... 5-28-53 

Chamber Survey Shov/s Big Gsiins In 50 Years No. 12.... 6-II-53 

Area Business Activity Continues At High Level No. I3.... 6-25-53 

General Business Activity — First Half of 1953 No. I6..., 8- 6-53 

General Business Activity No, 18. ... 9- 4-53 

" " " No. 20.... 10- 2-53 

" " " No. 22 10-30-53 

" " " No. 2h 11-27-53 

" " " No. 26 12-25-53 


Box: Chamber Action No. 2. . . . 1-22-53 

" " " No. /!.... 4-19-53 

* " " No. 5.... 3- 5-53 

" " " No. 6..., 3-19-53 

" " " No. 7 4-2-53 

" " " No, 8 4-16-53 

* ■ " No, 9..., 4-30-53 

" " " No, 10.... 5-14-53 

* " " No. 11.... 5-28-53 

" " " No, 12 6-11-53 

No, 13.... 6-25-53 

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Vol. 10 



3oz: Chamber Action Ho. 14. 

" " " No. 15. 

" " " No. 16. 

" " " No. 17. 

" " " No. 18. 

" " " Ho. 19. 

" " " No. 20. 

" " " No. 22. 

" " " No. 23. 

" " " No. 2k. 

" " " No. 25. 

" " " No. 26. 


1953 Chaaber Work Program No. 3 . 

Box: Message from J, W. Mailliard, III, President No. 3. 

Chamber CosCTiitteemen. Launch Program of Progress 

For '53 (with photos) No. 3. 

Program For Progress In 1953 Off To Good Start No. 3. 

Chamber Appoints 11 Committee Heads No. 6. 

Chamber Establishes New Bond Issue Sub-Committee No. I6. 

Chamber Moves Ahead In Forest Fire Prevention Program; 

Committees Named No. I7. 


Directory to Chamber Departments, Objectives And 

Serx^ices No. I7. 


No. 1 — Population Growth Rates No. 22. 

No. 2 — Basic Job Trend Favorable No. 2h. 


Box: Committee Meetings No. 2. 

Box: " " No. k. 

" » " No. 5. 

" Committee Meetings and Agendas No. 6. 

" Committee Meetings No. 7. 

What's Going On In Committee Meetings No. 8. 

H nun n n jjo, ^^ 

II II II II II II No . 10 . 

II M II II II II ^Q^ ^1^ 

II II II II II II No . 12. 

n nun n n * '.',rio[ 13! 

n II II 11 H II jjq^ 24. 

M n 11 II II II jjq^ 2.^, 

" n II n 11 H jro. 17. 

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Vol. 10 1953 


What's Going On In Committee Meetings .....No. 18. 

" n « n « jj^^ ^ 

" " " " " No. 20. 

" " « >< " " Ko. 21. 

" " ' « No. 22. 

" " " " " " No. 23. 

" " " I. « II ^0. 2k. 


Box: Chamber Purposes Ko. 4. 

Box: Tour Chamber's Current Objectives No. I9. 


Chamber Suggests Home For Csdifomia Relief Map No. 12. 

Chamber Instrumental In Relief Map Negotiations No. 18. 

Photo: Relief Map Question Settled No. 25. 


Sales Executives To Assist Chaaber In "Selling S.P. 

Around The World" No. 5. 

Golden Fleet To Host Chemical Industry Men No. 5. 

Domestic Trade Tips No, 5. 

Chamber To Make Trade Development Trip To Hawaiian 

I8lsm.d8 In October No. 6. 

Chamber Urges "Sell The City" No. 6. 

Island Products Display Co-Sponsored By Chamber No. 6. 

"Meet S.F. Today" Does Selling Job No. 7. 

Hawaiian Trip Dates Set: October 3-19 No. 7. 

Mobile Units To Exhibit Items Needed By Navy No. 8. 

Six Trade Trips Planned For Year No. 8. 

Domestic Trade Tips No. 8. 

Photo: "Meet San Francisco Today" Exhibit in San 

Francisco Examiner Window No. 9. 

Lodi Trip Aids S.F. Relations No. 9. 

Sign-Ups Urged For Hawaii Trade Trip, (with coupon) No. 9. 

Photo: Welcoming the Navy Mobile Unit No. 9. 

Business In Islands — Hawaii Calls] No. 10. 

Santa Rosa Chamber of Commerce To Host San Francisco 

Chamber Delegation No. 10. 

Hawaiian Trip Presents Luring Opportunity No. 11. 

Chamber Section Reports On Lodi Goodi/ill Trip No, 11. 

Golden Fleet Schedules New Cruises No. 11. 

Four More Trade Trips Planned In '53 Schedule No. 11. 

Santa Rosa Businessmen Host S.F. Chamber Group No. 12. 

Marysville Trade Visit No. 12. 

City Growing As Center For Big Market Showings No. 12. 

Box: "Tips" To Be Mailed Separately No. 12. . 

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Vol. 10 1953 


San Francisco Selected For Sporting Goods Show No. 12. 

Eav.-aiian Trade Trip Registration Rises No. I3. 

Invitations Are Out For "Valley Days" Event No. 14. 

Photo: Mills of Kahuku Plantation Co No. Ik. 

Chamber Prepares Welcome For I50 "Valley Days" Guests No. I6. 

165 San Joaquin Valley Leaders In City Today For "Valley 

Days" Program No. I7. 

Photo: "Valley Days In San Francisco" Program Comnittee. . .No. I7. 

Photo: "Valley Days" Visitors at Schlage Lock Co No. 18. 

Photo: Valley Businessmen On "Adios II" No. 18. 

Valley Days Event Most Successful Ever Held No. 18. 

Photo: "Last Call For Hawaiian Trade TripJ" No. 18. 

Sale Lake Trade Trip Scheduled No. 18. 

Trade Delegation In Salt Lake City No. I9. 

Trade Group Leaves Tomorrow For Hawaii No. 20 . 

Photos: Chamber Trade Delegation In Honolulu No. 21. 

Three Special Reports Ready In Domestic Trade No. 23. 

Hawaii Trip Completed (with photo) No. 22. 

Chamber Groiq) Reports On Hawaiian Trade Trip No. 23 . 

Photo: Chamber Trade Delei^ation At Marysville No. 23. 

Christmas Decoration Sources No. 2h. 

Chamber Inter-City Group Reports on Marysville 

Trade Visit No. 25. 

San Francisco Pauiphlet Enjoys Wide Popularity No. 26. 


Gov' t Purchasing Meet Next Week No. 6. 

Gov' t Purchasing Field "Wide Open" No. 7, 

GSA To Concentrate Purchases in S.F ,.No. 10. 

Selling to GSA Topic Of Meeting No. 11. 

Businessmen Learn How To Sell GSA No. 12. 

Mansure Welcomed To S.F, By Chamber (with photo) No. 14. 


Foreign Trade Zone Expands Facilities No. 5- 

Celebration To Mark Expansion Of FT Zone No. 6. 

Photo: Commerce Department Official Tours Zone No. 9. 

G. L. FOX 

Chamber Managers Elect New Officers No. 5. 

Fox Represents C of C At Western States Council No. 6. 

Fox Reports New Officers Of Western States Group No. 7. 

Box: Revenue Move Lauded No. 12. 

Fox Member Of Panel At Women's Club Session No. 12. 

Fox Attends ACCE; ' 5^ Convention Here No. 20. 

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Vol. 10 1953 


Hitting The High Spots ^o* ^- • 

n n N N No. 5" 

It H n « No. 6.. 

n M II 11 No. ?•• 

It n II II No. 8.. 

n n ti n No. 10.. 

n n II II No. 11.. 

n II II II No . 12. . 

n n II H No. 13.. 

II II II II No . 1^4. . . 

n II II II No. 15.. 

n II II II No. 16.. 

H H II II No. 17 . . 

N II II II No. 18.. 

n II II 11 No. 19.. 

n 11 II It No. 20 . . 

It II II II No. 21.. 

II n II II No. 22.. 

n nun No. 23.. 

II II II II No. 2h.. 

n HUH No. 25. 

n II It n No. 26 . 


Industrial Expansion For 1952 Hits New High; kO Per 

Cent Above 1951 ^°' f* 

Chamher Urges Action On Area's Redevelopment No. 4. 

School Issue Arises In Redevelopment Program No. 6. 

Canadian Bank Offers Industrial Aids, Data No. 6. 

S.r. To Be Represented At Packaging Event No. 6. 

Supervisors Pass Chamber- Supported South Of Market 

Redevelopment Program ^-o* 7. 

Region' s Industry Streaks Ahead No. 8. 

Chaaiter Helps Sponsor Student Safety Fair No. 8. 

Chamber Aids Industry Plan For San Mateo County No. 8. 

Local Studies of L.A. Aircraft Work Shov/ Opportunities 

For Bay Region No. 8. 

Chamber Urges Action On Temporary War Housing No. 9. 

"Build Boats Here, " Chamber Urges No. 9. 

Industry 7 Times Greater Than '52 No. 10. 

Peninsula Firm To Make New Converter (with photo) No. 10. 

Chemistry Industries Section Completes First In Series 

Of Industrial Reports. ( No. 10. 

Atom Scientist Speaks No. 11. 

Chemical Book Presented To Students By Chamber No. 12. 

Bay Region Industrial Expansion Gains Almost 100 

Million Over 1952 No. I3. 

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Vol. 10 1953 


Chamber Urges further Studies Of Market Site No, I3.... 6-25-53 

Coupon: Note To Bay Region Plants Welcoming Visitors No. 14.... 7- 9-53 

Building Code Board Asked No. 14. . . . 7- 9-53 

City's Industrial Growth Skyrockets No. 16.... 8- 6-53 

Box: Telegram To Navy Secretary re Shipbuilding No. 18.... 9- 4-53 

Golden Mariner Launched No. 18. ... 9-4-53 

Committeemen Meet On Area Redevelopment No. I9. . . . 9-18-53 

Single Month's Industrial Expansion Greater Than 

Seven Months Of 1952 No. I9. . . . 9- 18-53 

Science Fair Sponsorship No. I9.... 9-18-53 

Chamber To Continue Press For Change In Shipbuilding 

Policy No. 19. . . . 9-18-53 

Company Formed For Industrial Site Work No. 21. .. .10-16-53 

Industrial Activity In San Francisco And Bay Area 

Continues Dynamic Growth No. 22. . . .10-30-53 

Chamber Board Acts In War Housing (Question No. 22.. . .10-30-53 

Industrial Tour Draws Chamber Men No. 23. . ..II-I3-53 

Finance Chairman For Bay Area Science Fair No. 24. .. ,11-27-53 

San Francisco Industry Doubles 1952 Record For First 

Nine Months No. 24. . . .11-27-53 

Shipbuilding Meet Today No. 25. .. .12-11-53 

Industrial Expansion Zooms Toward Record Heights In 

City, Area No. 26. . . .12-25-53 

Chamber Urges State Water Projects Body To Pursue 

Sound Study of Barrier Problems No. 26. . . .12-25-53 


World Trade Fair Set For JCI In June No. 6.... 3-19-53 

Graybiel Will Moderate JC Leadership Sessions No. 7.... 4- 2-53 

S.F. Junior Chamber Names I954 Officers No. 26.. . ,12-25-53 


Box: On The Job... In The Legislature No, 2..., 1-22-53 

Box: "California's Growing Problem" No, 4.... 2-19-53 

Chamber Presses For Action On Tidelands No. $,... 3- 5-53 

Veterans' Legislation On Parking Supported No. 6.... 3-19-53 

Chamber Opposes Legislative Bills No. 8.... 4-16-53 

Chamber Wins In Fight Against FEPC No. 9. . . . 4-30-53 

On Record No, 9. . . . 4-30-53 

Chamber Tsikes Issue With Legislation For Anti-Trust 

Violations No. 10. . . . 5-1^53 

Amendments To T-H Act Supported By Chamber No. 10.... 5-14-53 

On Record No. 10. . . . 5-14-53 

Legislators Written No. 11 5-28-53 

On Record No. 11. . . . 5-28-53 

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Vol. 10 1953 


C of C Stand On E.R. 46? No* 13.... 6-25-53 

Report To The Membership—A Sinmary Of Chaniher's 

Legislative Activity No. I3.... 6-25-53 

Chamher Supports Nev Cotton Legislation No. 14.... 7- 9-53 

Mailliard And Shelley Discuss 83rd Congress No. I9.... 9-18-53 

Photo: Congressional Actions Discussed By Congressmen 

Mailliard and Shelley No. 20. . . .10- 2-53 


Insurance Luncheon Tomorrow At Cluh No. 8. . . . i*-16-53 

Revenue Chief Vfill Address Chamher (with photo) No. 3.1.... 5-28-53 

Photo: Vice Adairal Francis C. Denehrink, USN No. 11.... 5-28-53 

Chamher Presents T. Coleman Andrews, Internal Revenue 

Chief, At Luncheon No. 12.... 6-11-53 

Photo: Chamber, State, Federal Officers At Luncheon No. 12.... 6-11-53 

Luncheon Today For Redington Fiske (with photo) No. I3.... 6-25-53 

Aviation Event Planned No. I3.... 6-25-53 

3oz: JCI Luncheon No. I3 6-25-53 

Chamhers Join In Salute To Powered Plight (with photos).. No. 14.... 7- 9-53 

Photo: Aviation Luncheon Award No. I5. . . . 7-23-53 

Four Chambers Salute Powered Flight (with photo) No. 15..-. 7-23-53 

Photo: General Mark V. Clark and J. W. Mailliard, III 

At Civic Luncheon, July 30 In Palace Hotel No. I6.... 8- 6-53 

Three Chambers Join In Salute To Oil Progress No. 20.... 10- 2-53 

Chamber To Host Richard M. Nixon No. 20. . . .10- 2-53 

Hanson Tells Of Need In Rehabilitation (with photo) No. 20. ...10- 2-53 

Photo; The Hon. Charles S. Thomas, Asst. Secretary of 

Defense. Supply and Logistics, Speaker At Navy Day 

Luncheon.... No. 22. .. .10-30-53 

Box: Luncheon Honoring King and Queen of Greece No. 22. .. .10-30-53 

Greek King, Queen Guests At Luncheon No. 23. . . . 11-13-53 


Mailliard Addresses Pan-American Audience No. 8. . . . '+-1&-53 

Mailliard Represents City At Seattle Mayors' Meet No. 17 8-20-53 

Photo: Civic Leaders At "Launching" Ceremonies of 

ABC Radio- TV Center in San Francisco No. I7.... 8-20-53 

Mailliard Welcomes Chemical Engineers No. I9.... 9-18-53 


Photo: Second Century Club Officers No. 2 1-22-53 

Three Local Japanese Banks Join Chamber No. k.... 2-I9-53 

Welcome. New Chamber Members No. 15. • • . 7-23-53 

H HUH No. 16.... 8- 6-53 

« II H " No. 18. ... 9- ^53 

II H II n No. 19.... 9-18-53 

nun " No. 25.. . .12-31-53 

Page 8 


Vol. 10 1953 


Mining Coamittee Hears Tax Authority No. 5- 

Chamber Sponsors Congressional Meet For Airing of 

Western Mining Matters No. 9. 

Gov't Mining Chief At Chamber Meet (with photo) No. 16. 

SF And LA Mining Groups Will Meet No. 21. 

S?-IA Mining Groups Meet In Grass Valley No. 22. 

Mining, World Trade Discussions No. 23. 


Jack Lacy Clinic Here Next Month No. 2. 

Box: KNOW Your Elected Representatives] No. 2. 

Box: Right Off The PressesJ "Guide To Business Permits 
And Licenses in the City and County of 3.7. ," 
Bibliography on Government Purchasing, Summary of 

Discussions, IDAB Conference No. 2. 

Box: Answer The Call (Red Cross) No. 5. 

Library Spotlighted During Special Week No. 5« 

Red Cross Residential Drive Opens This Week No. 5. 

Varied Program Slated For U.S. Chamber Meet No. 6. 

Red Cross No. 6. 

Box: Tribute Paid to the Late Robert Searls No. 7. 

Secretary Week Observed No. 10. 

Mass Meeting of Retail Meat Dealers Scheduled No. 10. 

Clark Elected President (with photo) No. 11. 

Box: "K" Day— Help Koreal No. 11. 

Committee Plans Events For City's Birthday No. 11. 

Low Postal Rates For Magazines To Japan No. 12. 

Photo: Shasta Damboree Queen No. I3. 

Forest Fire Curb Sought By Chamber No. 1^. 

Brochure For Boy Scouts No. Ik. 

City is the Center For Huge Canning Industry No. I5. 

Business Group Will Meet No. 18. 

Box: Chamber Folders at Fair No. 18. 

Engineers to Meet Here No. 18. 

Directors Will Attend Federal Lands Meeting No. I9. 

Chamber, City to Host Japanese Delegation No. I9. 

"Litterbug" Campaign No. 19- 

Chamber, Time Sponsor Leadership Program No. 20. 

Thousands of Responses to 'Newsmakers ' Program No. 21. 

Photo: Heralding "Oil Progress Week" No. 21. 

New System For Realtors No. 22. 

Box: Unemployment Tax Data Service Offered No. 22. 

Photo: A New Service For Chamber Members No. 23. 

City Directory Library Opened In Chamber No. 23. 

Leonora Armsby Honored No. 23 . 

Hundred 'Newsmal:ers ' To Be Honored Soon No. 23. 

•Look' Magazine Salutes S.F. Police Department No. 25. 

List of 144 Chamber Publications Available No. 26. 

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Vol. 10 "" 1953 


Fox Stresses Significance of City's Great Growth No. 18.... 9- ^4-53 

Population Growth Bates - 3.7, Chamcergraph #1 No. 22. . . .IO-30-53 


Chamber Urges Eigher Port Advertising Budget No. 5.... 3- 5-53 

Korean Shipping Grov;s; S.F. Port of Many Calls No. 5.... 3- 5-53 

Chamber, HarlDor to Host Six Hundred at Western Cotton 

Shippers Convention No. 7.... k- 2-53 

Cotton Shippers Entertained in San Francisco 

(m th photo) No. 8. . . . U-16-53 

Chamber Officials Welcome New Ship No. 9.... ^30-53 

Blame Cotton Export Loss on State Taj: No, 25. .. .12-11-53 


New Budget For Aged Hone Urged No. 6. . . . 3-19-53 

Chamher Will Sponsor Hohby Program for Aged No. 26. . .,12-25-53 


Box: Cha:n"ber on the Air No. 8. . . , ^H 16-53 

Honors to P^dio Men No. 11. . . , 5-28-53 

KGO-TV in Third Week of New Power; Results Lauded 

(with photo) No. 26. . . .12-25-53 


Institute Sponsors Trip for European Research No. k,.., 2-I9-53 

S.F. Outstsinding in Area's Retail Sales No. 14.... 7- 9-53 

Retail Sales Climb High in First Q,uarter No. I5.... 7-23-53 

Grov/th of City and Area Shown in Nev/ Survey No. I7.... 8-20-53 

City's Second Quarter Retail Sales Hold Up No. 24. .. .11-27-53 


Manager Reports on N. Y. Meetings No. 1.... 1-22-53 

R.M.A. to Hold Membership Meeting No. 4.... 2-I9-53 

Box: Promotion Not Chamber' s No. 6. . . . 3-19-53 

Problems Aired at Merchants Meet (with photo) No. 6.... 3-19~53 

Box: Unethical Promotion Stopped No. 7. . . . k- 2-53 

RMA-Supported Decrees Adopted by Supervisors No. I5.... 7-23-53 

Chamber RMA Sponsors Retail Selling Course No. 22.. . .30-30-53 

Retail Sales Course Draws Big Enrollment No. 23. . . .II-I3-53 

Photo: 1954 Officers of RMA No. 24. .. .11-27-53 

Newbauer Says Course in Selling Worth Repeating No. 24. . . . 11-27-53 


New U.C. Medical Center #1 No. 18 9- ^-53 

S.F. Port Facilities Grow #2 No. 20.... 10- 2-53 

San Francisco's Leadership #3 No. 23.. ..II-I3-53 

Freeways Aid City's Growth #4 No. 25.. . .12-11-53 

Page 10 


Vol. 10 1953 


Something Doing in San Francisco No. k, 


Education-Business Day Coming Soon (with photo) No. 5- 

E-B Day Sponsors Hoped to Reach 700 No. 6. 

Executives, Teachers Prepare for Education-Business Day. ..No. 7« 

Photo: Ross Buell, Fred A, Hanson on "E-3 Day" No. ?. 

Hundreds Visit Schools in "E-E" Day Program No. 8. 

Chamoer Requests Barrier Studies No. Ik. 

"B-E" Day Coiling Soon No. 20, 

Business-Education Day Set for Nov. 6 No. 22. 

Photo: Teachers Visiting Chaaber No. 23- 

Big Turnout of Teachers to 231 Firms on ^th Annual 

Business-Education Day No. 23- 

Business-Education Day Gets Big Hand (with photo) No. 25. 


Photo: Chamher Staff People Cited for Long Service No. 2. 

Ralph S. Cless, Jr. Joins Publicity Staff No. 11. 


Tapp Says 195^ Will "be Good Business Year; Cites 

Iniportant Population Gains No. 26. 


San Francisco Tax Calendar — First Half of 1953 No. 2. 

Tax Conferpnce to Point up Federal Expenditure Matters. .. .No. 6. 

Tax Meet Points up Need for Gov't Economy (with photo) ... .No. 7« 

Chamber Opposes Added California Tax Levies No. 7» 

San Francisco Tax: Calendar — Second Half, 1953 No* 15* 


Chamber Urges Approval of Embarcadero Freeway No. 2. 

Chamber Approves Funds for P^pid Transit Study No. k, 

S.F. Traffic Conference Cites Accomplishments No. 4. 

Chaaber Sparks Meet on S.F. Bay Crossings No. 5. 

Eighway Progrp^ Urged by Chamber No. 6. 

Chamber Sends 7-Pcint Program to Legislature No. 7. 

Legislature Acting on Chamber-Supported Bill. No. 7' 

photo: Model of St. Mary's Square Garage No. 9« 

Sketch: PROGRESS—A Second Bay Crossing No. 12. 

Benefits of Highway Revenue Bill Told No. l^r. 

ChP-mber Proposes Transit Authority No. 1A-. 

Five-Cent Loop Service Urged by Chamber No. Ik. 

Highway Program to be Presented No. I6. 

Traffic Action Plal^ Shoves Good Progress No. I6. 

Highway Program Presented Today No. I7. 


. 3- 5-53 
. 3-19-53 
, k- 2-53 
. ^ 2-53 
. V16-53 
. 7- 9-53 
.10- 2-53 




k~ 2-53 
V- 2-53 


3- 5-53 
k- 2-53 
'4- 2-53 
7- 9-53 
7- 9-53 

7- 9-53 

8- 6-53 
3- 6-53 

Page 11 

I I D 1 X 

Vol. 10 1953 


Chamber Supports City 3rid^ Stand. No. 18.... 9- /+-53 

Photo: Chamber Leaders at Conference with State Highway- 
Officials ITo. 19. . . . 9-18-53 

C. of C. to Sponsor Free^'v'ay Opening No. I9.... q-]8-53 

Mailliard at Meet in Washington No. I9. . . , 9- 18-53 

Chamber Opens freeway Section No. 20. . . .10- 2-53 

Traffic Education Program Launched No. 23 . . . .ll-n-53 

Traffic Citations Drop From 9-Month Average No. 24. .. .11- 27- 53 

Highway Commission Allots $14 Million to Chamber- 
Recommended 195^ Projects No. 2k. . . .11-27-53 

Need for Driving Improvement Cited to E-educe Violations. . .No. 25. .. .12-11-53 

Traffic Education Program Ends on Optimistic Note No. 26. .. .12-25-53 


Delay Urged by Chamber in Belt Line Eate Increase No. 4.... 2-I9-53 

E3,te Increases Opposed No, 9. . . . 4—30-53 

Box: New Shippir.g Directory No. 11. . . . 5-28-53 

Shipping Service Urged by Chamber No. 14. . . . 7- 9^53 

I.C.C. Grants Temporary Authority to Waterman No. I5..., 7-23-53 

Chamber Intervenee in Civil Aeronautics Case No. I9..., 9-18-53 

Rohde Will Attend and Report on ICC Hearings No. 22 . . . . IC-30- 53 

Eohde Re-Elected to Traffic League Board No. 24. .. .11-27-53 

Chamber Will Argue in I.C.C. Bail Rates Case No. 24. ... 31-27-53 

Freight Rate Situation Protested by Chamber No. 26. . .,12-25-53 


Chamber to Host Indonesian Envoy (with photo) No. 4.... 2-I9-53 

Photo: Golden Gate Trade-Maritime Festival Planned No. 5.... 3- 5-53 

Chamber, Other Groups Announce Joint Plans for I953 

Trade-Maritime Week (vdth photo) No, 5.... 3- 5-53 

World Traders in Membership Drive No, 6. . . . 3-I9-53 

Bank Officer Describes Far Eastern Situation No. 8.... 4-16-53 

Eichholz at Commerce Dept. Meeting No. 8.... 4-16-53 

Anderson Talk Tomorrow No. 8. . . , 4-16-53 

Trade-Maritime Festival Plans Completed No, 9. . . . 4-30-53 

Policy Statement on Trade Released No. 10..., 5-14-53 

Chamber, Other Organizations Join in Golden Gate Trade Ss 

Maritime Festival No. 10.... 5-14-53 

Photo: '"Miss Golden Gate" No. 10.... 5-14-53 

Bay Region Business Combined with International Bulletin. .No. 10.... 5-14-53 

Program: Golden Gate Trade and Maritime Festival..... No. 10.... 5-14-53 

World Trade Tips No. 10.... 5-14-53 

Tv;o Special Luncheons Highlight Festivities; Annual 

World Trade Luncheon and National Maritime Day 

Luncheon No. 10. . . . 5-14—53 

World Trade Briefs No. 10.... 5-14-53 

International Ball to be Social High Light of Program No. 10.... 5-1-^-53 

Page 12 


Vol. 10 1953 


Displays, Posters, Speakers Carrj' Trade Story to PublicNo. 10.... 5-liJ-53 

Box: About This Issue Kc 10.... 5-1^53 

Chamber Sells Port to Overseas Nations No. 10.... 5-l''^53 

Nations "All Out" for World Trade Fair Here No. 10.... 5-lij— 53 

Photo: Welco3iing MS CALIFORNIA No. 11.... 5-28-53 

Photo: At World Trade Luncheon No. 11.... 5-2&-53 

Trade-Maritime Festival Has Colorful Ending No. 11..., 5-28-53 

Foreign Trade Conference No. 11.... 5-28-53 

Wheeler to Make Tour No, 11. . . . 5-28-53 

World Trade Fair Opens Jime 2M- No. 12. . . . 6-11-53 

Box: World Trade Fair and Jr. Chamber International 

Congress Luncheon No. 12. . . . 6-11-53 

Photo: George Talmage and India Exhibit No. I3.... 6-25-53 

Sixth Annual World Trade Fair Opens at Palace with 

23 Nations Exhibiting No. I3.... 6-25-53 

Box: Chamber Policy Lauded (World Trade Policy 

Declaration) No, 14..., 7- 9-53 

Thousands Visit Sixth Annual World Trade Fair 

(with four photos) No. 14.... 7- 9-53 

Consular Event Salutes American Independence No. I5.... 7-23-53 

Box: New List of Foreign Government Representatives 

Available No. I5. . . , 7-23-53 

Korean Government Asks Data on Manufactures No. I6..., 8- 6-53 

$15,000 Yearly Saving at Foreign Trade Zone No. 19.... 9- 18-53 

Coupon: Mehta Luncheon No. 20.... 10- 3-53 

Indian Aaibassador to be Chamber Guest No, 20.... 10- 2-53 

Photo: "World's Fair" Exhibit at Bullock & Jones No. 20.... 10- 2-53 

"Junior Ambassadors" from South America Visit City No. 21. ,. .10-16-53 

Photo: "World's Fair" at Bullock & Jones No. 21. .. .10-16-53 

'Fair' Continues at Bullock & Jones .No. 22. . ..10-30-53 

Final 'Fair' Exhibit This Week at Bullock & Jones No, 23 11-1>53 

Box: Trade Policy Lauded No. 23. . . .II-I3-53 

San Franciscans Attend World Trade Convention No. 23. .. .11-13- 53 

Extension Urged for Philippine Trade Pact No. 2U. . . .11-27-53 

Local Officials Report on World Trade Council Meet No. 25. .. .12-11-53 

Photo: Visit to Marchant Calculators, Inc. by 

Consular Corps No. 25. . ..12-11-53 

Rothe New President of E3?port Managers Association 

of S.F, (with photo) No. 26. .. .12-25-53 

Chamber Urges Elimination of Coconut Oil Taxation. No, 26. .. .12-25-53 

Chamber Praises Work of Hospitality Center No, 26. .. ,12-25-53 

Page 13 




JANUARY 8. 1953 




President, Others 
Take Over Duties 

New Officers and Directors grasped tlir 
reins of the San Francisco Chamber ol 
Commerce this weelt as 1953 terms began 
for the 33 chosen in last month's annual 

At the top of the list of prominent San 
Francisco business and civic leaders v\ iii i 
will guide the Chamber through 1953 i^ 
President J. W. Mailliard, III, \ice presi 
dent of Mailliard & Schmieden. 

Maiiliard succeeds W. P. Fuller, III, wh.i 
retired as Chamber President December 31 

First Vice President is Donald Maclean, 
Second Vice Pres.dent is Belford Brow.i 
and Third Vice President is H. H. Fuller. 

Edward W. Engs, Jr. is the new Treasurer 
and Richard S. Bishop is Assistant Treas- 

G. L. Fox and Marie A. Hogan continue 
as General Manager and Secretary, respec- 
tively, having been re-elected. 

Of the 33 Officers and Directors for 1953, 
14 are new and 19 were 1952 Board mem- 
bers re-elected. 

To acquaint members with those who will 
be setting Chamber policy this year, today's 
Bay Region Business is largely devoted to 
picture presentation of the 1953 Board 
members. (See pages 2, 3, 4.) Included are 
business affiliations and brief biographical 

Message From The President . 

J. W. Mailliard, III, Follows 
In Father's Footsteps 

Twenty years ago Mr. J. W. Mailliard, 
Jr. settled down to the first of two produc- 
tive terms as President of the San Fran- 
cisco Chamber of Commerce. 

This week, his son, J. W. Mailliard, III, 
assumed the samp ofticp for the year 1953. 

There was a change: new faces, new de- 
partments, new programs. But some things 
remained the same: the spirit which Mr. 
Mailliard found within the offices, and the 
same strong caliber of membership exert- 
ing its invisible influence in ever\- corner — 
guiding the organization to accomplishment 
for The City and its inhabitants. 

Mr. Mailliard was seen this week to ha\o 
followed in his father's footsteps in other 
ways. He has been a leader in civic affairs 
and active in work for the betterment of 
his city. 

He has long been associated with the 
Chamber program and served on the organ- 
(Continued on Page 4, Column 1) 

Looking at the future is an interesting 
pastime but prognosticating for publication 
is an unrewarding gamble. Nevertheless it 
is reasonably apparent that San Francisco 
and its Chamber of Commerce face a year 
that will be prosperous but challenging, 
with existing problems becoming more acute 
and doubtless new ones presenting them- 

We all hope, I am sure, for at least a 
slowing down in the inflationary economics 
of the past few years and, with that, must 
accept some responsibilities. The most im- 
portant of these, it seems to me, is that 
business must make ready to take up some 
of the slack which will develop as a result 
of lessening of Government spending. In- 
dustry must accept this challenge and cer- 
tainly not curtail plans for selling, advertis- 
ing, the expanding of facilities, etc. Figures 
are available proving that if San Francisco 
and the Bay Area will face the next \ear 
or so with confidence, we cannot help but 
continue the spectacular growth we have 

And it is m\- sincere hope and belief that 

the Officers and Directors of your Chamber 
of Commerce will actively lead in this direc- 

'we have real problems ot more specific 
character which have not >et been solved 
although 1952 saw real progress made on 
some. We shall continue to study mass 
transit and traffic congestion and do all in 
our power to help find their answers. We 
."jtand ready and anxious to do anything we 
can toward putting the wheels in action to 
get additional Ba.\- crossing capacity. We 
are continuing to help with re-locating the 
produce markets and with the urban rede- 
velopment program. We shall certainly 
maintain our emphasis on foreign and 
domestic trade and port promotion, and on 
further cementing our relations with our 
neighboring communities. Our Agriculutral, 
Industrial. Public Affairs, Publicity, Re- 
search, Retail Merchants. Special Events, 
Transportation and other departments will 
continue on current programs as well as 
develop new ones as their need occurs. 

With an active and interested member- 
ship, committees abl.v led and willing to 
work, an outstanding Board of Directors 
and a staff both lo.val and industrious, I am 
sure the Chamber will serve you well and 
will work toward its objectives with con- 


Thursday, January 8, 1953 





I'ri'siilciK. C.illfiirnl.i md ll.i- 
\\.uijn Sugar Kerinin>: CJorpora- 
tion. L(d. Knin m Honolulu. 
1. H., I>)(1(): cduLitcJ .It ilic 
I'nilcd .Sl.iUs MiliLiry Acuk-iny, 
Wist Point. Joirud M.itson N.ivi- 
t.Uiod ( o. Ill I'ljii ; l.itir served 
«ilh ( .isllc .\ ( .loki-. Ltd.. Up- 
plcy lloicK, .ind I'.RiliL MoLissi-s 
(o. loincd California and Ha 
waiian in 194^ as vice president, 
Hccamc president of the Ci)rpora- 
lion in I»'SI. 


rthJ I'/..- Pfcnhfil 
President. Bclhkheni I'ai 
Coast Steel Corporation. I 
in New York, gr.iduated I 
Amherst College. .Served m \V 
War I in Army Air Forte, .lonit 
Bethlehem Steel in iyi9; cnten 
firm's New York sales othi 
where in 1936 he became as> 
manager of sales, then manag 
in 10 i8. In 104-t he tame t 
and in 104'i made p" 
of the newly-treated torpoi.iti. 
which now operates all Ikllil 
hem fatilitics in western states. 

G. L. FOX 

General Manager, San Francisco 
Chamber of Commerce. Born in 
.Stockton. 1899. Attended Univer- 
sity of C alifornia with major stu- 
dies in industrial engineering and 
management. Spent i years as 
working newspaperman and man- 
aging editor. Was industrial and 
trafht director of Parr-Richmond 
Terminal Corporation and Parr 
Terminal Co. for fi years before 

ning ban fr 
1943. Prior to affiliati. 

( h. 


( Biogrnphy on Page 1 ) 

Stockton Chambc 


President, Diamond T Motor 
Truck Co. Born in Oakland. 
1901 ; graduated from University 
of California. Spent 16 years in 
investment banking in S.F. before 
obtaining distributorship of Dia- 
mond T Motor Car Co. for north- 
ern California in 1940. He then 
formed corporation of which he 
IS now president. Firm operates 
Bay Engine and Parts Co. ; and 
Truck Parts and Equipment Co., 
and Diamond T Motor Truck Co. 
of Sacramento. Engs is also presi- 
dent of Truck Parts and Equip- 
ment Co. of Reno, Nevada. 


it, "H,/ 1/;, t fraHlcnl 


The Sa 

versity of San Frantisto. 
19 years with the San l-ra 
Bank, during which time I 
prominent in civic activities. 
1945 was president of S.F. Jun 
Chamber: in 1946 was sent 
Lake Success where he attempt 
to have United Nations selett 
F. as permanent headquarters. 
1951 was appointed to Retitenn 
Board of C:ity & Ounty Empli 
ees' Retirement System. 


Hadsell. Murman & 
Bishop. Born in San Francisco, 
I9IS. Educated at University of 
( .ilifornia. graduated from Hast- 
ings C:ollege of Law in 1942. 
riicn entered U. S. Navy and 
served until 1946; joined law 
of Hadsell. Sweet & Jngalls. 


member of the 
adopted present 
oted mueii free 
years to service 
or C!hamber, be- 


Secretary, Sn 
ber of Comi 

Valley, Califoi 



been with the Chambei 
of her business career. J 
in 1924 after having served S(.\ 
eral years as legal secretary. Be 
came Assistant Secretary in 19_'s ; 
elected Secretary in 1929. Corpor- 
ate duties include serving as Sc<- 
retary to the Board, custodian <>l 
Chamber records and handling 
assignments directed by Gencril 



Vice Presildent and General 
Manager, Sir Francis Drake 
Hotel. Born in Vancouver, Wash- 
ington : began hotel work as ele- 
vator operator after college in 
Centralia. Served in army during 
World War II ; became major in 
charge of Santa Barbara Biltmore 
Hotel for army. Managed several 
of Western Hotels chain ; took 
over Sir Francis Drake in July. 
1947. Is also vice president of 
Western Hotels in charge of per- 
sonnel and directs hotel chain's 
food preparations. 





1915 ; educated 
at Santa Clara University ; served 
during World War II in United 
States Navy. Joined firm on full- 
time basis in 1938. One of prin- 
cipal duties is new business de- 
velopment. President, Castle, 
Garden Homes. Inc. : Partner, 
Barrett & Hilp Builders : Director. 
Barrett & Hilp Foundation. Ac- 
tive in Associated General Con- 
tractors labor negotiations. 


District Sales Manager. Western 
Air Lines, Inc. Bom in Wyom- 
ing, 1890; educated at Manhat- 
tan College, N. Y.. and Prince- 
ton University. Studied engineer- 
ing; was in construction business 
for several years: then steamship 
business ; later was fiscal agen 
for Pickwick Stages in San Fran- 
cisco. Later was assistant to gen- 
eral manager. Golden Gate Bridgj 
Highway Distr' 

of Golde 


. Joined We: 

al £x- 


President. Pacific Mining Co. 
and Harvard Gold Miniiig Co. 
Vice pres. and consulting engi- 
neer for Alaska Juneau Gold 
Mining Co. Born in ( anada. ed- 
ucated at University of California. 
15 years mining engineering in 
Ontario. Bolivia, Nevada and 
f;alifornia ; 10 years of mine man- 
agement in Oregon, Nevada and 
California. President. Mother 
Lode Mining Association ; chair- 
man. California State Mining 
Board and member. Board of 
Governors, American Mining 


Partner, Coldwell. Banker & 
Company. Born in Massachusetts. 
1908 ; graduated from West Point 
in 1930. Served four years in 
Army, then spent four years in 
engineering and manufacturing. 
Joined Coldwell. Banker & Co. as 
salesman in 1938; became man- 
ager of industrial property de- 
partment in 1940; admitted to 
partnership in 1952. Member and 
director of S. F. Real Estate 
Board ; Society of Industrial Re 
altors and American Society of 
Mechanical Engineers. 


Vice Presidcnr & Dir.. Balfour, 
Guthrie & Co., ltd. Born in 
.Scotland, educated Glasgow Acad., 
.ind in England. Began business 
career in London ; came to S. F. 
in 1926 to join present firm. 
Elected director and vice president 
in 1938 and went to Seattle to 
take over hrm's Piiget Sound in- 
terests. During World War II. 
served in U. S. Air Corps: be- 
came Maior and was awarded 
Bronze Star. After war. ran his 
hrm's Oregon interests in Port- 
land ; returned to head oflice in 
S. F. in 1952. 

Thursday, January 8, 1953 






:ll Ca 

el. Pacific C, 

Electric Co. Born in Oakland. 
1904 ; graduated from University 
of Cajitnrnia in 1926 and its law 
school in l')28. Entered private 
\.in practice in 1928; ioined P. 
t iS: E. in 1929 as assistant to counsel. Resigned in 1935 
1" mm the law firm of Earl, Hall 
ni,! C.erdes. Rejoined P. G. & E. 
Im Iceal statf in 1944; became 
miKiai counsel in 1945. 


Vice PrcMdcni. (..ilifornia Pack- 
ing Corporation. Actively con- 
nected with ( .ililoinia canning 
and dried Iriiit industries since 
1925 when he hist loined the Cal- 
ifornia Packing ( orp. During the 
war years of 1942 to 1944 he 
served on Government industry 
committees for agriculture and 
O P.A. Elected director of his 
hrm in 1944; elected vice presi- 
dent in 1947 and placed in charge 
of corporation's extensive dried 
fruit operations. 


Frtsidcnt. Guiitard Chocolate 
Company. liorri in San<>. 
l')|2. Graduated from Stanford 
University in l•■)^■^ and imme- 
diately joined the pioneer San 
Francisco chocolate firm which 
lie now heads. After working in 
duction and sales capacities he 
amc the organization's vice 
president in 1947 and its president 
in 1950. Is a director of the San 
Francisco Bay Toll Bridge Com- 
pany. Was a member of the San 
Francisco Junior Chamber of 


& Wood. 

■ rd Ui 

:. Russell. H 
ciscan, graduate ol St.' 
versity. Started advert 
with New York firm of I. Stirl 
Getchell. Returned to San Fr 
Cisco in 19.59 and continued 
vertising career with Natio; 
Broadc.isting Co. and later w 
the Edward Petry Company, 
tional radio representative 
during World War II » 
phibious forces of U. S 
now holds rank of Lt. Co 
er in Naval Reserve. 


Senior Partner, .1. Barth & Com- 
pany. Born looh in San Francis 
CO ; graduated from University ol 
California in 1927 and Harvard 
Business School in 1929. With 
New York banking hrm of Leh 
•nan Brothers from 1929 to 1942. 
Served with Army Air Forces from 
1942 to I'Mh, released with rank 
of Lt. Colonel. Has been senior 
partner of J. Barth & Co. since 
June. 1946. Is regional governor 
of Association of Stock Exchange 
Firms, member of Bd. of Gov- 
ernors, S.F. Stock Exchange. 


resident. Hale Bros. Stores 
and vice president, Kro.idway- 
liale Stores. Inc. Born and 
It. lied in Fresno, graduated from 
Manfc-d Univ. Began career at 
The Emporium, S. F., in 1920. 
(hen became general merchandise 
manager for B. F. Schlesinger & 
Sons (Kahn's) in Oakland; then 
executive with James McCrcery & 
Co., New York; later sales man- 
ager of White House in S. F. 
Joined Hale Bros, in 1946. U 
executive of Nat'l Retail Dry 
Goods Assn. 


rer. Standard Oil Com- 
)f California. Born in Ore- 
educated at University of 
1. After five years as in- 
nt banker in Portland and 
vears with the First Nation- 
ink. Portland, he joined 
ard in 1930 as a Northwest 
entative of the treasurer's 
He was appointed ass't 
rer of tlie corporation in 
and treasurer in 1942. 

'^^ ^' 





Company. Born in \'uba County, 
California ; educated at S,icted 
Heart College, San Francisco. 
Entire business career has been 
with Southern Pacific. Held nu- 
merous positions in freight traffic 
department, became vice president 
in 1952. Is also president of 
Northwestern Pacific Railroad 
Co. Petaluma and Santa Rosa 
Railroad Co., and San Diego & 
Arizona Eastern Railway Co. 


ce president and general sales 
inager, Wesix Electric Heater 

). Born in San Francisco. 1907. 
aduated from Univ. of San 
ancisco and USF Law School, 
ined Wesix in 1926, was sales- 
in, then manager of Pacific 
ntliwcst branch in Seattle 
'i.2 42 1. Came to S.F. in 1942 

ijcncral sales manager. Was 
c diairman of Calif, delegation 

1952 Republican Convention. 

member of bd. of directors, 

F. Employers Council, and 
;mber. State Bd. of Education. 


Pillsbury. Madison & Su 
Born in Colorado, lolj. Livi, 
Orient as boy. later giadu, 
from University of C^alitornki. 
cured law degree there in I'. 
in same year gained .idmittani 
State Bar of Clalif. and in 
present law firm. Served du 
World War II in Air Force, 
eluding two and a half year 
General Spaatz* Strategic 
Forces overseas. Left witl 
of Lt. Colonel. Is mem 
American Bar Association 

nd directo 
■( .ilifornia Stationci 
1 : first vice president 
isu' Sales Executive 
1 I'oimer director am 
LIU of the S. F. Junio 
,1 ( ommerce. 



Executive vice president, Dohr- 
mann Commercial Company. 
Native San Franciscan and grad- 
uate of University of California. 
Served in Army during World 
War I and entered employ o. 
Dohrmann Commercial in 191R. 
Elected vice president and di- 
rector in 1929 and executive vice 
president in 19-49. Is also execu- 
tive vice president of Dohrmann 
Commercial Supply (;o. and vice 
president of The Emporium Cap- 
well Co. Served in World War M 
with the Navy. 


Euieka. Call 
ited at Unr 

ma. 1897. Educ.,..-. ... 

of California. Davis and 

kclcy. Joined Matson in 1923 : 

LT three years became vice prcs- 

nt. general manager and di- 

r for Hawaiian Transporta- 

(ci. From 1930 to 1948 was 

president and director for 

c & Cooke. Ltd., Honolulu. 

ined Matson in 1948 as ex- 

vc vice president ; became 

dent in 1950. 


Executive representati\e of llu 
president. The Atchison, 1 o- 
pcka & Santa Fc Railway Com 
pany. Native of Iowa, gradu.ii 
of University of Redlands .in 
School of Jurisprudence, Unnci 
sity of California. U. S. N.n ,. 
Aviation Training Station, Sealtl. 
World War I. Joined Santa F 
in 1926 as an attorney and m 
1946 was named firm's 
attorney for flalifornia. Appointed 
executive representative of the 
firm's president in 1948. 


ice president. Bank 

of America. N.T. 8c S.A. Bo 

in Kentucky, graduated from th^ 
( nllce:e *>i Agriculture of the 
( niversitv of Kentucky. Prior to 
i.ining Bank of America in 1939. 
u ,1*. a nationally recognized expert 
m agrtcultural economics, hold- 
ing many governmental posts. In 
present position he is bank's ad- 
visor on agricultural financing 
policies. He was appointed Dec. 
28 to President-EIect Eisenhower's 
Agricultural Advisory Committee. 



Thursday, January 8, 1953 




Prcsidenc. Les Vogel Chevrolet Company. 
Ili.rn in Fr.mciscn. H)l<); cduc.itcd a( 
M.uin Jr. ( ollcpc. San Francisco Jr. ( nl- 
lege and the PostGuduatt Scluiol ot Mod- 
trn Merchandising and Management lo; 
Chevrolet Dealers* Sons. In 1937 he be- 
came actively engaged in co-management 
of the Vogel firm with his father, the late 
Les Vogel. Served with United States Army 
during World War 11. Is president. Leslie- 
Finance & Leasing Company. 


President, Goodyear Rubber Company. 

Joined lcic.ll spccializcil mcclianicil rubber 
poods company in I')2R. becoming its vie:- 
president in 1931 and a partner in 1933. 
Elevated to presidency when firm again be- 
came a corporation in 19^2. Member of 
.Stanford University class of 1928. Served 
four years with the United States Navy 
during World War 11, leavmg service 
with of commander. 


General Manager, the National Broad- 
casting Company Inc., KNBC, San Fran- 
cisco. Rnrn in Salem, Ohio, m l')()3: grad- 
uated from (arnegie Institute of Technol- 
ogy. Attended San Francisco Law School. 
Joined National Broadcasting C;ompany in 
San Francisco in 1927 as manager of West- 
ern Division Press Department. Was gen- 
eral manager of KPO-KGO, San Francisco 
and KOA, Denver. Took present post in 
1951. World War II service with United 
States Navy. 


President, Crown Zellerbach Corporation. 

Horn in San Frantistn, 1H92; graduate. 
University of California. Former C;hief of 
the ECA Special Missi<jn to Italy. Director 
and chairman of the board, Fibre-hoard 
Products. Inc.; dircctur. Wells Far^o Bank 
and Union Trust Company and Rayonier, 
Inc. Joined Crown Zellerbach in 1914; 
elected executive vice president and di- 
rector, 1928 ; became president, 1938. Di- 
rector of more than a score nf industrial, 
economic, business, charitable and art 
groups and institutions. 

J. W. Mailliard, III, FolloNN s 
In Father's Footsteps 

(Continued from Page 1) 

ization's Board since 1950. He was First 
Vice President last year. 

His brother, William S. Mailliard, is Cali- 
fornia's ne\vl.\-elected Congressman from 
the Fourth District. 

The new Chamber President's business 
career began, following his graduation 
from Yale University, with the Walton N. 
Moore Company, where he served from 
1935 to 1937. In the latter year he joined 
the firm of Mailliard & Schmieden — which 
was established in 1897 by his grandfather, 
John W, Mailliard, Sr., and where his 
father went to work in 1909. 

Mailliard & Schmieden are food brokers 
and importers. 

Mr. Mailliard's work with the firm was 
interrupted only by his World War II serv- 
ice in the Field Artillery, where he rose 
from Second Lieutenant to Major. 

Associates looked on Mr. Mailliard this 
week as one who not only is ably carrying 
on the traditions of his family, but a man 
admirabl\ equipped, in his own right, for 
the important work that faces him this 

"Let's do a Rood job in 19.5,3 — and let's 
enjoy doing: it!" is the way he put it to the 
Chamber staff this week. 


Fifid out hoii' yon CAN , by attending 

A limciicon meeting jointly sponsored by the Ch.miber and the Air Materiel Com- 

m.ind for the purpose of giving business leaders an opportunity to hear about the 

Air Force's program of including small business in its contract structure. 


"Added Attraction" 
Premier Showing of New Film, "Small Business and the Air Force" 

This special meeting with Air Force officials is the first in a series to be arranged 

by the Chamber to acquaint its members with government purchasing activities 

and key representatives. 

Don't Miss This First Meeting 

Tickets, $3.25. Telephone reservations to EXbrook 2-i51L ext. 63 


Pulillshed every other week at 333 Pine St., San 
Francisco. Zone 4. County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription. 
One Dollar a .vear. ) Entered as Second Class mat- 
ter April 26. 1944. at the Post Office at San Fran- 
cisco. California, under the act of March 3. 1879 





San Francisco, Calif. 

Permit No. 1880 



JANUARY 22, 1953 


Chamber Will Sponsor Course 
In Field Mobilization Here 

A major step in the San Francisco Chamber's program of encouraging 
preparation in the event of mihtary and economic confhct took shape this 
week as plans were completed for an important Field Economic Mobilization 
Course to be taught in San Francisco, February 9-20. 

To be sponsored locally by the Chamber, the Course is one of many being 
given throughout the nation by the Industrial College of the Armed Forces, 
Washington, D. C. Assisting with local arrangements are the Twelfth Naval 
District, Sixth Army and Fourth Air Force. 

Purpose of the course is to prepare both 
military and civilian leaders and business 
executives for effective participation in all- 
out mobilization, should the necessity ever 


Chairman of the local program is Paul 
A. Bissinger, vice president of Bissinger & 
Co. and former Chamber President. 

The Course will bo offered, Bissinger said, 
to Reserve and National Guard Officers of 
the military services and a selected group 
of key citizens in this area — leaders in 
business, industry, labor, science, civic ac- 
tivities, education, the professions, women's 
clubs and municipal government. 

Full information and applications for the 
course, which will be taught at the High 
School of Commerce, may be secured by 
vvritinK the Attendance Committee, Field 
Economic Mobilization Course, San Fran- 
cisco Chamber of Commerce, 33.S Pine St. 

Jack Lacy Clinic 
Here Next Month 

The Northern California Electrical Bu- 
reau has announced that the annual Jack 
Lacy Sales Clinic will be hold in San Fran- 
cisco under its sponsor- 
ship, February 24-27. 

According to the bu- 
reau's manager, LeRo,\' 
H. Bennett, the sessions 
will be conducted in 
the Commerce Audi- 
toriuin. Hayes Street 
and Van Ness Avenue, 
with subject matter in- 
cluding: "Secrets" of 
Star Salesmen, Presen- 
tation Power, Person- 
ality, Organization and 
•'*'"" "'"■ Selling Techniques. 

"The I^acy Clinic is generally available 
only to very large metropolitan classes, or 
to major corporations," Bennett said. "We 
believe that a clinic here is an unusual op- 
portunity for every sales-minded person in 
San Francisco." 

Enrollment cards for the clinic are avail- 
able from Gordon W. Beachy, N.C.E.B. sec- 
retary-treasurer, at 447 Sutter Street. The 
fee is $15 and sessions will be held from 
7:30 to 9:4.5 p.m. 


In The Legislature 

The San Francisco Chamber lias established 
liaison with the 1953 California State Legisla- 
ture and will maintain close contact with all 
activity in the capital in behalf of San Fran- 
cisco's interests. Chamber General Manager G. 
L. Fiix announced this week. 

"Through our Legislative Representative, we 
will be apprised of all proposed legislation," 
Fox said. "We will follow our usual policy of 
referring all projected legislation affecting San 
Francisco and the Bay Region to our appropri- 
ate committees for thorough study and for 
recommendations by our Board which in every 
case will reflect the very best interests of our 

Major legislative items to appear before this 
year's Legislature as identified by Governor 
Warren in his January 5 address to the Joint 
Convention in Sacramento are in the fields of 
education, mental health, the disabled, medical 
care, child care, veterans benefits, labor-man- 
agement relations, employment security, crime, 
civil defense. Youth Authority, water resources 
and highways. The latter, according to Fox, is 
expected to provide one of the most important 

Chamber Stimulates Local 
Selling To Air Force 

Chamber members and other Northern 
California Suppliers of armed forces ma- 
teriel had the unique experience last week 
of having an important segment of their 
potential buyers brought right to them at a 
Chamber-sponsored luncheon meeting. 

More than 100 manufacturers from Mon- 
terey to Eureka and Fresno to Marysville 
gathered for the meeting- first of its kind 
ever held in this area — at the Hotel St. 
Francis, January 14. There they met busi- 
ness specialists and contracting officers of 
the area's major Air Force installations and 
viewed a new Air Force film illustrating 
stcp-by-step procedures of entering the Air 
Force contract structure. 

A stimulation of local sales to the Air 
Force was predicted by Chamber President 
J. W. Mailliard, III to result from the 

WELDING THE l.AVEI. lo the new president of the 
Chamber's Second Century Cliih — Lee L. Larimer, 
treasurer and sales manager of the lames H. Barry 
Co. — is last year's president, Frederick B. Rice, 
(third from left) general sales manager of Loomis 
Armored Car Serilce. This scene took place at last 
week's meeting of the Cliih, while the other neir oj- 
ficers looked on: Vice President Al C. Meyer (left), 
assistant lo the president, B,iiit »// tiiuiua N.T. & 
S.A. and (right) Vice Preside ol Rhh.nd II'. Good- 
speed, sales representative, Ihiiled \ir Lines, Inc. The 
Second Century Club is the body of the Chamber that 
cooperates in assimilation of netv members. 

Chamber Action 

Here are highlights of recent Chamber action 
designed to strengthen San Francisco — and your 

1. Planned rield Mohi/izalian Course (P. 1) 

2. Kstablished liaison with Calijornia Stale Ug- 
islaliire for 1953 (P .1) 

3. Sponsored meeting to slimiitale local sales to 
Air Force (P. 1) 

4. Installed neiv Second Century Club Officers 
for 1953 (P. I) 

5. Represented Retail Merchants Ass'n at im- 
portant Neii' York meetings (P. 1) 

6. Moved ahead on Freeway program (P. 1) 

7. Compiled Tax Calendar (Pages 2, 3) 

8. Prepared special neif literature (P. 4) 

Chamber Urges Approx al 
Of Embarcadero Freeway 

Mo\ing forward with its program of free- 
waj' development to help alleviate San 
Francisco's traffic congestion, the Chamber 
this week asked the California Highway 
Commission to approve the proposed rout- 
ing of the Embarcadero Freeway recom- 
mended by the California State Highway 

The Chamber's Board approved the plan 
after hearing a presentation by B. W. 
Booker, Assistant State Highway Engineer, 
District IV. The matter had been studied 
and forwarded to the Board by the Civic 
Development Committee and the Traffic 
and Highway Section, headed respectively 
by Alan K. Browne and Leonard S. Mosias. 


Thursday, January 22, 1953 


Compiled by the Research Depart 




Act Required Responsible 



Act Required 





City and 

Karh niontli 

.March 2 

City property 

File statement of aU real and personal 

Ihls day 


property owned at noon for assessment. 




File report and pay tax on distilled 
spirits sales for second preceding month. 

State Bd. of 



City property 

File affidavit for exemption before 5 p.m. 
last Monday in May. Welfare agencies 
must file by Apiil 1. 

City and 





Kile and pay tax for second preceding 

State Bd. of 

motor vehicle 


Equalization I 


City property 

Unsecured personal property due — delin- 

City and 



quent August 31. 

County Tax 



File report of alcoholic beverages Im- 

State Bd. of 

Banks and 

File return and pay all or first install- 



ported during preceding month. 




ment of taxes if on calendar year basis, 
otherwise 2 months and 15 days after 

Tax Board 


Distllied spiritt 
mfrs.. mfrs. 

File report and pay tax for preceding 

State Bd. of 

close of fiscal year. 

agents, and 


Owners of 

File statement of property owned or used 

State Bd. of 


state- assessed 

first Monday of March. 


rectifiers and 


brandy mfrs. 

See also 


Beer and wine 

File return and pay taxes for preceding 

State Bd. of 


mfrs. and 



Month this 





File additional report. 




File return and pay tax for preceding 

State Bd. of 



and brokers 

month on transactions in petroleum prod- 




Users of Diesel 

File report and pay tax for preceding 

State Bd. of 


Owners of 

File statement of money and solvent 

State Bd. of 

fuel In motor 




credits as of first Monday in March. 





Motor vehicle 

File return and pay taxes for preceding 

State Bd. of 



Last day to file affidavit and claim tor 
welfare exemptions. 

aty and 



Last day 

Retailers and 

File return and pay tax on or before last 

State Bd. of 



State Unemplo.vment Insurance Tax— pa> 

State Dept. of 

of month 

purchasers of 
tangible per- 

day of month after close of taxable 


first quarter return. 


sonal property 


Retailers and 

File return and pay retail sales and use 

City and 

subject to tax 

purchasers of 

taxes for quarter ending March 31. 

County Tax 


tangible per- 


See also 

sonal property 


subject to tax 

Month this 



Off-sale gen- 

File report for quarter ended March 31 

State Bd. of 



State Unemplo.vment Insurance Tax 
fourth quarter 1952 due. Delinquent 

State Dept. of 

eral licenses 

and pay required additional license fee. 


after January 31. 1953. 



File return showing gifts during preced- 
ing calendar year. 



Retailers and 

File quarterly statement and pay Retail 

City Tax 

purchasers of 

Sales and Use tax. 




File return and pay first installment of 


tangible per- 

tax if on calendar year basis. 


sonal property 

Tax Board 

subject to tax 



Second installment real property taxes; 
delinquent at 5 p.m. 

S. F. City 
and County 


Motor vehicle 

License fee for calendar year payable 

State Dept. 



at time of registration; delinquent Feb- 
ruary 5. 

of Motor 



Private car 

File report covering operations of private 

State Bd. of 


Off-sales gen- 

File report for quarter ending December 

State Bd. of 


cars during preceding calendar year. 


eral licensees 

31 and pay required additional license 




City property 

Second Installment on Real Property Tax 

City Tax 


See also 

due and balance of Personal Property 



taxes on secured roll due. 

Month this 



See also 



Last day for filing alfldavit for exemp- 

S. F. City 



tions. 1 Fourth Monday in May by 5 p.m. i 

and Coimty 

Month this 






Motor vehicle 

Registration and license fees become de- 

State Dept. of 





Last day to file unsecured property 

S. F. City 
and Cotmty 



File Forms 591 and 592 and pay amount 
withheld on non-residents, also Forms 


See "Each 
Month this 



596 and 599. 

Tax Board 


Persons whose 
fiscal year 
ended June 30 

Second Installment of Personal Income 
Tax due. 

Tax Board 




See also 


5sor, City an 

d County of San Francisco, 

Month this 

City Hall, Civic Center KLondike 2 




File annual report. 



::ollector, Cil 

V and County of San Francisco, 

City Hall, Civic Center HEmlock 1 


City property 
ovmers on 

Last day for owners of property on 
leased land to file for separate tax bill. 

aty and 


ornia State 1 

Board of Equalization, 

State Bldg., Civic Center UNderhill 1 

leased land 


Date* — If any date falls on 

a Sunday o 

Thursday, January 22, 1953 



rancfsco Chamber of Commerce 




Act Required 




Act Required 


Each month 
this day 



Payment to authorized depository by em- 
ployers who withheld more than $100.00 

Collector of 



Last day to furnish employee a written 
receipt (W-2) of amount withheld In 


Collector of 
Int. Rev. 

dui ing previous month. Payment fur last 
month each quarter due last day of the 




Last day to file last quarterly return of 

amounts withheld at source (Form 941) 

Collector of 
Int. Rev. 


with triplicate copies of W-2s issued dur- 

ing the year and W-3s. 



File final 1952 calendar year income tax 

Collector of 



File returns covering stocks and bonds 

Collector of 


Int. Rev. 

dealers, etc. 

transactions for preceding month, ac- 
counting for stamps for stamp taxes. 

See also 


Bureau of 

Month this 

Int. Rev. 




(on fiscal 

Individuals whose fiscal year begins the 
first of any month except January — file 
declaration and pay first installment ol 

Collector ol 





File return on payments of dividends and 
other corporate distributions, if amount- 
ing to .$100 or more— Forms 1096. 1099. 

C.C. Station. 
Kansas City. 
2, Missouri 

estimated tax on 15th of second month 
following; the fiist amendment and sec- 



Last day to pay tax on floor stocks ol 

Collector of 

ond payment are due on 15th of the fifth 

Retail and 

liquors and distilled spirits. 

Int. Rev. 

month following; the second amendment 


and third payment on the 15th of 8th 

month following; final amendment and 
payment the 15th of the 12th month fol- 
lowing; with final return due the 1.5th 
of the 14lh month following. 



Last day to file information returns of 
dividends, salaries and other payments 

Bureau of 
Int. Rev. 

not subject to withholding tax. (Forms 
1099 and 1096). 



C.C. Station 

See also 

Kansas City. 


2, Missouri 

Month this 



Corporations whose fiscal year ends with 

Collector of 




(on fiscal 

end of any month other than Decembei 



Quarterly p.-iymenls due on 19.52 income 

Collector of 

year basis) 

.31— Income and Excess Profits tax re- 

estates and 

taxes for corporations, estates and trusts 

Int. Rev, 

turns are due by 15th of the third month 


reporting for calendar year. 

following the end of the fiscal year, also 

the first of the quarterly payments are 

due on the same date and the succeeding 

quarterly payments the 15th of ever> 



Last date to file personal income tax re- 

Collector of 
Int. Rev. 

third month, except trusts which pay an- 

Subject to 

turns calendar .vcar 1952 (Form KUOi 



and make final payment. 



Declaration and make payment of one 

Collector of 
Int. Rev. 



quarter estimated Income tax for calen- 

Estates and 

File returns by fourth month after close 

Collector of 

dar .vear 195,->. 

Trusts (on 

of fiscal year; trust taxes in full accom- 


fiscal year 

pany returns but estates may make first 
quarterly payment on filing date with 




File return for year ended Dec. 31. 19,52. 

Collector of 
Int. Rev. 

installments due on ISth. fourth, seventh. 

tenth and thirteenth month after close of 
fiscal year. 



Last day to file gift tax return and make 
paymenl if uiit made in 19.52 and 

Collector of 
Int. iitv. 

amounted to more than $3,000. 


See also 


Month this 

Last day of 


File return for preceding month and pay 

Collector of 

each month 


tax due for admissions, dues and miscel- 
laneous taxes, including Retailers Excise 

Int. Rev. 






Reporting for calendar .vcar-quarterlv 
payment due. 

Collector of 
Int. Rev. 

Se6 also 



Last day to file quarterly return and pay- 

Collector of 

ment of taxes (Withholding, Old Age 

Int. Rev. 

Month this 

Insurance and Unemplo.vment Insurance! 


See also 

for quarter ending March 31. 



Make Una) paiment of 19.52 o.-^limated 
tax by individuals previously making dec- 

Collector of 
Int. Rev. 


Month this 



See also 


Month this 




File quarterly return and make payment of 
taxes withheld during preceding quarter. 

Collector of 
Int. Rev. 



Make payment of one-quarter of 19.5.' 
estimated tax rund due March 15 

Collector of 
Int. Rev. 



Quarterly payments due on 1952 income 

Collector of 
Int. Rev 


estates and 

taxes for corporations, estates and trusts 
reporting for calendar year. 

fornia State Franchise Tax Board, 

540 Van Ness Avenue UNderhill 1-7234 



Those required to file declarations for the 

Collector of 
Int. Rev 

fornia State Motor Vehicle Department, 

first time 

first time at this date pay only one-third 
1953 estimate tax due. 

160 South Van Ness Ave. UNderhill 3-0300 

. Collector of Internal Revenue. 

100 McAllister St. KLondike 2-2833 



Last day to file return by citizens abroad 
in business whose principal income Is 
from foreign countries or U. S. posss- 

Collector of 
Int. Rev. 

, the return is due on the following day. 



Thursday, January 22, 1953 

TWO HLNDRED r^lStrY-IIVE YEARS of «r;/V, ;/;//. iht S.nj I r.mcisLO (hamher of Com- 
merce are represented by these nine people and luo oiIhis not ihouii. who have been awanieil 
service pins by Chamber General Manager G. L. i'o.\ for "long years of outstanding work" with 
the civic organization. Standing, left to right, are Miss Ruth B. Alay, World Trade Department 
secretary: Miss Marie A. Hogan. Chamber Secretary; Walter A. Rohde, Manager, Transporta- 
tion Department: Mrs, Maude P. Cottrell, Civic Development Department secretary: Ralph 
Koeher, Manager, Research Department and Miss Edna G. Thomason, Accounting department. 
Seated, left to right, are James J. Sullivan, Grain Inspection Department: Miss Justina Mac- 
Innis. Membership Relations Department secretary: G. L. Fox, General Manager, and Miss 
Charlotte G. HofJ. secretary to the General Manager. The tuo not shown who also received 
pins lor long sen ice are Mrs. Stella A. Breen, Supervisor, General Department, and Mrs. Rose 
Campbell, Grain Inspection Department secretary. These 1 1 Chamber staff persons have served 
for various periods, all in escess of ten years — the average for each is more than 2f> years. Mr, 
Sullivan has served for the greatest period — 50 years. "Service like this," Fox commented, "is 
one of the things that makes the Chamber, to us, a wonderful organization. All of these people 
have tvorked and worked hard for many years — giving unselfishly of their lime so that this 
organization could attain the goals it has reached and could continue, year after year, in its 
program of civic and business betterment of our city." 

KNOW Your 
Elected Representn/ives! 

■rilKY'RI-: ALL LISTKD in two scp- 
ar.ilo direclorics now available in the 
C 'hanibor's Research and Public Affairs 
I )('partmcntsl 

• One handy folder ^ives >ou all San 
Francisco Chy and County Officers, 
Committees of the Board of Supervisors, 
Slate Officers, your United States Sen- 
ator and ConRressional Representatives 
and your State Senators and Assembly- 
men. Included is a map showing San 
Francisco's Assembly Districts — and "10 
Good Tips" for contacting your repre- 

• The second iliroetory lists State of- 
ficials and San Francisco's State Legis- 
lative and Congressional representatives, 
too- Ijut, in addition, all of the other 
California Assemblymen, State Senators 
and Congressmen, and the other United 
States Senators from California. 

Call EX 2-455, Locals l.S or 14. 

Committee Meetings 

— January 22 through Februar.v 5 — 

rarklne— January 22, 10:.'«-12 noun. Room 20(1. 

C'ANffOC'E — January 23, 10;1.5-12 noon, 
floor conference room. Chamber 

CANCOX'E — January 23. 12-2:00 p.m.. Fair- 
mont Hotel 

Hobby Show- -January 26. 3:30-5:00 p.m., Room 
21)0. Chamber 

Trade Association Executives — January 26, 12 
noon. Solari's 

Alinins — January 2S, 12:1.5 p.m.. Commercial 

World Trade Association — January 28. 12 noon. 
Fairmont Hotel 

Traffic X- HiBliwa.v— February 1, ln::i0-]2 a.m.. 
Room 200, Chamtier 

Right Off The Presses! 

Several important pieces of literature have 
just become available at the Chamber. Here 
they are , . . they're yours for the asking: 

• "Guide to Business Permits and Licenses in 
the Cit)' and County of San Francisco" . . . 
A "first!" For persons establishing new busi- 
nesses, here's an easy outline of procedure 
for obtaining all the proper permits and 
licenses. Available in: Domestic Trade De- 
partment, EXbrook 2-4511, Ext. 63. 

• Bibliography on Government Purchasing 
... A compilation of information on gov- 
ernment purchasing activities in this area . . . 
of invaluable aid to individuals and firms 
interested in selling to the military. Avail- 
able in: Domestic Trade Department, EX- 
brook- 2-4511, Ext. 6.V 

• Summary of Discussions, Pacific Coast Con- 
ference on Private Investment in Interna- 
tional Development . . . Here's a complete 
digest of addresses at this important confer- 
ence sponsored last September by the Cham- 
ber and featuring I.D.A.B. Chairman Eric 
Johnston as keynote speaker. Available in: 
World Trade Department. EX 2-4511, Ext. ,SS. 


Harold V. Starr, Managing Director of 
the Chamber's Retail Merchants Associa- 
tion, reported this week a 1 to 5 per cent 
increase in retail sales has been forecast 
for the first half of 1953. 

The prediction was made during sessions 
of the American Retail Association Execu- 
tives' 1953 Conference and the annual meet- 
ing of the National Retail Dry Goods Asso- 
ciation held in New York City last week. 
Starr represented RMA at both gatherings. 

Both organizations agreed that 19.53 goals 
in merchandising were: 1 — Better Sales- 
manship, 2 — Better Merchandising Controls, 

and, 3 — Better Assortments of goods at 
Better Values; which were expected to 
bring about more "Downtown Area" busi- 

Means of implementing the national goals 
into the San Francisco retail picture will 
be the major subject at next Monday's 
meeting of RMA's Board of Directors, ac- 
cording to the group's president, Jerome P. 
Nowbauer. Chamber President J. W. Mail- 
liard. III, and G. L. Fox, Chamber General 
Manager, have been invited to attend the 
meeting at which Starr will report on other 
facets of his eastern trip. 


2c PAID 

San Francisco, Calif. 

Permit No. 1880 


Raymond Foumival, Ass't Editor 
Published every other week at 333 Pine St., San 
Francisco, Zone 4, County of San Francisco, Cali- 
fornia. Telephone EXbrook 2-4511. ^Subscription. 
One Dollar a year. ) Entered as Second Class mat- 
ter April 26. 1944. at the Post Office at San Fran- 
cisco. California, under the act of March 3. 1879 



FEBRUARY 5, 1953 





Your Chamber's continuing goals are to advance, foster and encourage domestic and foreign trade, commerce and 
industry and to promote the public and commercial welfare and interests of the City and County of San Francisco, the 
State and the Nation. 

Worthy as they may be in themselves, these goals justify your continued interest in and support of the Chamber only 
if they are accompanied by a realistic plan for their accomplishment. 

Your 1955 Officers feel that such a guide has been ably formulated for the current year in the "Work Program'' out- 
lined on these pages. It consists of 80 specific objectives in 38 separate fields — selected both for existing needs and for 
new demands that have arisen concurrent with San Francisco's spectacular advances. 

Executing these projects for the benefit of Chamber members and San Francisco at large u'ill be the Chamber's Com- 
mittees and Sections. 

Committee and Section ivork is the foundation for Chamber achievement: it starts at bedrock and lays the groundivork 
upon which are built programs of action reaching into almost every phase of civic and business life. 

Serving as Chairmen of the Chamber's many Committees and Sections this year are 34 outstanding citizens, well- 
in formed and vitally interested in San Francisco's progress. Their plan of action will be to engage in complete and 
thorough studies of each matter, and to make recommendations to the Chamber's Board of Directors. 

Today's issue of Bay Region Business presents not only the new Work Program but also these citizens who will lead 

your Chamber's Program-For-Progress in 1953. , ..,, ,, ,,,„■, 

-^ '^ '^ J. W. Mailliard, III, President 



JESSE W. TAPP, Committee Chairman 

Improve the welfare of agriculture and foster good 
iiill and understanding between San Francisco and 
neighboring farm regions. 

Produce Market Site Section: 

RAV B. WISER. Chairman 

Range Reclamation Section: 


Livestock Exposition Section: 



Sponsor conference of Northern California business 
and agricultural leaders to discuss rural-urban prob- 
lems in the interest of reaching understanding for 
the mutual advancement of San Francisco and neighboring agricultural areas. 


Continue efforts to secure a new location for the City's produce terminal. 

Campaign, through the production of films and other promotional mate- 
rial, to transform large areas of useless California brush land into produc- 
tive range land needed to support enough livestock for the growing popula- 
tion of this State. 


Strengthen cordial relations between agriculture and business through 
assistance to various agricultural groups, including young farm people, in 
arranging tours of San Francisco business concerns. 


Sponsor the 4th Annual Livestock Trophy to be presented to the outstand- 
ing livestock man of the year during the 195.^ Grand National Exposition 
and support the Grand National Junior Livestock Exposition. Arrange "San 
Francisco Chamber Night" at the Grand National, 



ALAN K. BROWNE, Committee Chairman 

Seek to improve and develop the City and County 
of San Francisco through studies and recommend.!- 
tions on current and proposed municipal programs in 
such fields as traffic, street and highway improve- 
ments, jire fighting facilities and regulations, land 
use and other phases of City planning, zoning, public 
buildings, transit facilities and services. 

Fire Safety Section: WILLARD E. ABEL, Chairman 

Traffic & Highway Section: 


Mass Transit Section: 

ALAN K. BROWNE, Chairman 


L'ndertake .studies to develop a program for immediate execution to pro- 
vide rapid mass transit for San Francisco. 


Maintain liaison with the California Highway Commission and State 
Division of Highways, presenting freeway and highway needs to obtain 
funds for right-of-way and construction work on the Bayshore and Embar- 
cadero Freeways. 


Continue to inventory traffic and parking needs and foster application of 
corrective devices to relieve local traffic congestion. 


Seek further improvement of the fire protection system for the purpose of 
getting a more advantageous rating and resultant saving of insurance pre- 

Continue to assist city and county officials in expediting Western Addi- 
tion, Diamond Heights, McLaren Park and South of Market redevelopment 

With special committees, explore and get action on the needs, location and 
financing of additional convention facilities. 


Thursday, February 5, 1953 



J. HOWARD PATRICK, Commiitcc Chairman 

Dtvel<i[< S.i'i r-r.incinn .it ihc m.itkcl center of the 
lI'Vi/ hy aid/iig the til.thliihmetti of new diurihulhc 
firms iind by ten ice to exii/ing businesses; encourage 
the sale and dislribulion of San Francisco-made prod- 
ucts: enhance good trade area relations. 

Intcr-City Section: ROY P. COLE, Chairman 


1 I'luli-rl.iki ■'Lociti- in I-r.inci>co" campaign 

to secure tlic cstablislinicnt by national firms (no 

now represented directly) of branch or sales offices. 

2. Publicize San Francisco's market facilities anJ 

J. HOWARD PATRICK advantages through promotional literature. 

3. Determine San Francisco's weaknesses and deficiencies in serving and 

supplying its trading area, recommending solutions to current problems. 

•1. Assist business in selling to government by advising as to agencies, lo- 
cation, personnel and materials purchased. 

1. Encourage and support San Francisco Market Weeks. 

2. and distribute lists of San Francisco manufacturers seeking 
additional outlets. 


1. Sponsor "V.illey Days in San Francisco" to which will be invited busi- 
ness leaders and civic officials from trade area cities for firsthand acquaint- 
ances with San Francisco businessmen and facilities. 

2. Arrange visits of San Francisco business delegates and good will repre- 
sentatives to key cities in the trade area for the purpose of holding confer- 
ences on San Francisco's trade relations. 

3. Make field study and written report available to membership on key 
trade areas, summarizing economic position of areas visited, available busi- 
ness, likes and dislikes about the San Francisco market, and a listing of sales 
leads discovered. 


H. H. FULLER, Industrial Advisory Committee Chairman 

Advance San Francisco and the Bay Region as the 
best location for many types of factonei and as a cen- 
ter for processing western raw materials, while work- 
ing to improve local, state and national conditions 
under which San Francisco Bay Region manufactur- 
ing II conducted. 

Industrial Development Committee: 
JAMES Q. BRETT, Chairman 

Manufacturers Committee: 

JOHN B. WATSON, Chairman 

Chemical Industries Section: 

Electrical Industries Section: LLOYD E. YODER, Chairman 

Mining Committee: PHIL R. BRADLEY, Chairman 

Special Projects Committee: GLEN IRELAND, Chairman 


1. Undertake campaign to establish new payrolls in San Francisco by 
attracting light manufacturing to occupy loft space in multi-story buildings. 

2. Work to free industrially-zoned land of Lanham Act housing and to 
provide new industrial land through support of South-of-Market redevelop- 
ment project. 

3. Continue efforts to obtain aircraft subcontracting work in Bay Region 

4. Continue work to establish California textile industry by supporting 
pilot operation of cotton mill at San Quentin. 

5. Attract new industries to the Bay Area and encourage present manu- 
facturers to expand by: 

a. developing and publicizing location factor reports and special studies. 

b. extending negotiation and consultation service to industrial prospects. 

c. determining and publicizing the availability of factory sites. 

d. publicizing facilities available for new product promotion. 

6. Continue to advance San Francisco as headquarters for the western 
mining industry. 


1. Work with the State Water Engineer to develop a Bay Region water 
plan to make availa'ble low'-cost industrial water, 

2. Continue work in revision of the San Francisco Building Code. 

3. Continue to scrutinize all legislation affecting Bay Region manufacturers. 


RANDOLPH SEVIER. Committee Chairman 

Encourage community-wide uippurl of plant to pro- V^ 
mote the improiement and progresi of the Port of 
San Francisco to assure an increased moiemenl "I 
traffic through the Port. 


Secure coordinated suppo;t and assistance of all in- 
terested parties in the conduct of the Western Cotton 
Shippers A.ssociation Convention to be held in San 
Francisco in order to bring increased movement of 
cotton shipments overseas through the Port of San 
Francisco and achieve full utilization of the facilities 
of the new cotton terminal now under construction. 


the development of th 


JAMES E. O'BRIEN, Committee Chairman 

Study public questions regarding Aviation, Armed Forces, Public Health. 
State and Federal Taxation and Expenditures and other matters of law and 
governmental regulation and administration, recommending Chamber action 
based on the public interest. 

Armed Forces Section : KING HARRIS, Chairman 

Aviation Section: CLAY BERNARD, Chairman 

Legislative & National Affairs Section: 'VINCENT CULLINAN, Chairman 

Public Health Section: DR. RODNEY R. BEARD, Chairman 

Tax Section: HENR'i' C. JUDD. Ckiirman 

Field Economic Mobilization: 

General Committee: PAUL A. BISSINGER, Chairman 
Arrangements Committee: F. R. MEYER, Chairman 
Attendance Committee: E. L. TURKINGTON, Chairman 


1. Provide organizational machinery to assist in meeting problems of the 
Army, Navy, Marine Corps, Air Force and Coast 

2. Sponsor Field Economic Mobilization Course t' 
assist in mobilizing human and material resources fiu 
national security in the event of war. 


1. Continue to work fo 
San Francisco Airport. 

2. Study ways to apply the recommendations nt 
the Doolittle Report in the interest of aviation safety. 

3. Analyze proposed aviation legislation, support- 
ing measures which promote sound development of 
the industry. 

4. Cooperate in study to determine location and financing of proposed 
airline bus terminal. 

5. Cooperate in matters relative to proposed Air Force Academy. 


1. Work in behalf of legislation to create Commission to study and revise 
Federal Anti-Trust laws. 

2. Study proposed State and Federal legislation from the viewpoint of San 
Francisco, recommending Chamber policy on matters vital to the commercial 
and business interests of the community for presentation to State and National 
legislators and legislative committees. 

3. Keep membership informed upon important issues before Congress and 
the State Legislature, encouraging Chamber members to advise their elected 
representatives as to how a question affects their business, industry and 


1. Define needs of the aging population of San Francisco, as related to 
health, recommending solutions of the problems insofar as they affect the 
economic welfare of the community. 

2. Participate in an educational program to inform the residents of San 
Francisco of the extent of home accidents and method* of prevention. 

3. Study existing occupational health programs to determine their accom- 
plishments, deficiencies, costs, possibilities of improvement and related fac- 
tors in order to establish the best possible general pattern for propo'-ed occu- 
pational health programs in San Francisco. 


1. Study expenditure and revenue trends of Federal. State and Local gov- 
ernments, working to retain 1953-54 appropriations within exist'ng tax 



Thursday, February 5, 1953 





lEROME P. NEWBAUER, President 

]l"oti Id prolecl and imprme S.iii I'r.inciwo rtljil 
:>idiislry, jinnishing injormmion .ihoiil tiihiects con- 
If mill g, I he City's retail interest'. 

1. Hold membership meetings to identify retail 
problems for the purpose of developing an act. on pro- 
gram to correct existing deficiencies, 

2. Appear before Board of Supervisors and City 
departments in the interest of the Association and 
continue to cooperate with state and national associa- 
tions on all legislative matters affecting retailers. 

i. Distribute Calendar of Events, Retail Merchants 
classified list, district merchants association and 
other lists and bulletins regarding store hours, mer- 
chandising rulings, civic drives and general information pertinent to the trade. 
■4. Supply information and cards on City and State sales taxes. 


DONALD MACLEAN, Committee Chairman 

Work to recognize significant economic trends and to share the jiiidings 
<it industry and community levels ; provide major centralized facility for basic 
information sources and economic data regarding business and industry re- 
sources of San Francisco and other Western nnirket areas. 


1. Business Reference Library and Information Service. 

Provide counseling service for member firms, business opportunity seek- 
ers, potential investors in San Francisco, market research agencies, trade 
journals, chambers of commerce, trade associations, governmental agencies 
and many other groups seeking economic information regarding San Fran- 
cisco's resources. 

2. Economic Survey of San Francisco and the Bay Area. 

Prepare and publish "San Francisco and the Bay Area, An Economic Sur- 
vey and Yearly Review" to provide an annual cross-section of useful and 
basic data on major divisions of the City's activities. 

^. Organization Directories and List File. 

Maintain directories of more than 1,000 local asso- 
ciations and organizations and leading civic and gov- 
ernmental agencies in San Francisco of interest to 
Chamber membership. Periodically compile special 
lists relating to activities in the business, education 
and social fields. 

4. General Business Activity Series. 
Survey and report monthly on developments in the 

business and industrial fields in San Francisco and 
the Bay Area. 

5. Correspondence Service. 

Supply basic economic data regarding San Fran- 
cisco for the large volume of written inquiries, and act as clearing house to 
channel requests to private and governmental agencies involved. 

6. Map Folder of San Franci.sco and the Bay Area. 

Provide a useful aid for industrial prospects, investors and tourists to San 
Francisco, as well as a handy guide of what to see and do. 


Provide management, departments and committees ol the Chamber with 
research and related services required as a basis of their study in determin- 
ing policy or action on majoi projects of the organization. 

In cooperation with the Domestic Trade Department: 

1. analyze data on markets in San Franci.sco trading area for presenta- 
tion via outline maps and reports to demonstrate city's strategic 
position ; 

2. develop booklet of statistics concerning community resources for use 
by San Francisco sales personnel operating in trade area. 


Plan and execute special creii/s that icflecl the huune^^ community' s in- 
terest in San Francisco's economic and social uellare. 

Business-Education Day Committee: ROSS BUEL, Chairman 


In cooperation with the Board of Education, sponsor the ■4th Annual Busi- 
ness-Education Day and 3rd Annual Education-Business Day to promote a 
greater understanding and appreciation of the American economic and edu- 
cational systems. 




GERALD H. TRAUTMAN, Committee Chairman 

A\iure San Francisco of adequate rail, uater, high- 
u-ay and air transportation services at just and rea- 
sonable rates and fares which will attract and hold 
industry, business volume, port traffic and tourist 

Carriers Traffic Section : 

Shippers Traffic Section: 

H. M. DASCHBACH, Chairman 


1. Oppose rigid mileage basis and elimination of 
volume less-than-carload rates in Mountain Pacific 
and Transcontinental Class rate cases. 

2. Preserve San Francesco's competitive position in cases involving in- 
creases in rail carload rates in Bay Area. 

.3. Participate in hearings on investigation and review of San Francisco 

drayage rates. 

1. Work for sound national and state transportation policies, opposing 
governmental encroachment on private operation of transportation facilities 
and legislation which would impair the independence of regulatory bodies. 

2. Support legislation to legalize freight absorption and delivered prices. 

3. Support legislation to promote adequate American Merchant Marine. 

4. Support legislation renouncing federal claims to submerged and re- 
claimed lands within state boundaries. 


I . Make rate studies to protect existing businesses and to aid in attracting 
new industries. 


1. Maintain a file of 650 tariffs. 

2. Maintain directories of shipping, common carrier truck lines and other 
transportation media serving San Francisco, as well as schedules, guides and 
I elated reference material. 


Publicize and advertise the City and County of San Franciuo and iti eco- 
nomic and cultural development locally, nationally and internationally, for 
the ultimate benefit of local business ; inform members and the public as to 
the aims, action and accomplishments of the Chamber. 


1. Supply news concerning the city's business development to local, na- 
tional and foreign newspapers, magazines, trade journals and radio and tele- 
vision stations and networks. 

2. Supply photographs, special information and literatuic on San Francisco 
to publications and persons all over the world 

3. Prepare special stories regarding San Francisco as requested by domestic 
and foreign publications. 


1. Prepare and publish "Bay Region Business," the Chamber's fortnightly organ, informing members of Chamber action, projects and goals. 

2. Keep the general public and members informed about Chamber work, 
through regular releases to newspapers, other publications, and radio and 
television stations, and through the writing and placing of special stories 
with media requesting them. 

3. Provide special information and literature for members, prepare and 
produce many pieces of special Chamber of Commerce literature. 

4. Publicize special events of the Chamber such as Business-Education 
Day, the Agricultural-Business Conference and 'World Trade Fair so that 
members and the public may know of the Chamber's special efforts and 

5. Maintain close liaison between the Chamher and appropriate forms of 
mass communication media. 


Thursday, February 5, 1953 



R1:NI-: A. MAY, Committee Chairman 

Promote expansion of luo-uay commerce for the Port of S.tu 
Francisco through eJucjlional ./«</ service (>rogr.ims; distrihule 
current commerci,il infornialion on Sttn Frjnciico and its fiorl 
facilities and services throughout the world. 


Hniinci.itc Forciisn Trade Policy Declarations of tlic San Fran 
Cisco Chamber of Commerce to ^uidc the Federal GovernnKrii 
and local and state business and official leaders in creating tin 
proper climate and long range program to accomplish the re 
nioval of unnecessary' trade barriers, sound monetary and fiscal 
conditions, the adoption of customs simplification procedures RENE 

and other measures which will assure regular growth of two-way trade and 
a national economic program consistent with the position of the United 
States as the leading nation of the world. 

Conduct annual observance of World Trade Week in order to inform the 
public and business leaders of this area of the opportunities to carry on 
trade and of the importance of world trade and travel in the over-all econ- 
omy of northern California and the nation. 

Hold Sixth Annual International Trade Fair to present displays of the 
products, services and travel attractions of foreign countries. 


Promote ami publicize the services and facilities of the For- 
eign Trade Zone. Foster expansion of the Zone's physical facil- 
ities while seeking improved operations and review of Zone 
and Customs regulations to achieve the objectives of the Zone 
law for increased trade. 


l^xtend continued cooperation to the World Trade Center 
Authority, the World Trade Center, Inc., and the Board of 
MAY State Harbor Commissioners toward reconstruction of the north- 

ern portion of the Ferry Building to house the first unit of the World Trade 
Center and to promote the occupancy of these facilities, 

1. Distiihuto revised San Francisco Directory of Importers and Exporters 
to commercial centers in all overseas countries. 

2. Continue services to local traders, agencies servicing world trade, for- 
eign government representatives, visiting groups of foreign government of- 
ficials and businessmen to expand San Francisco's trade relations with the 

3. Promote wider use of arbitration in international commercial transac- 
tions and conduct such arbitrations as required when disputes arise. 

Program For Progress In 1953 Off To Good Start 

Here's A Digest Of Chamber Action In The Past Two W^eeks: 


WORK in behalf of- - 

Bay Area Shipbuilding, through a special 
Shipbuilding Committee staffed by the of- 
fice of the General Manager; 

San Francisco Municipal Conference, by 
direct Chamber representation; 

Grain Inspection, through continued op- 
eration of the Chamber's Grain Inspection 
Department at 465 California Street; 

San Francisco Junior Chamber of Com- 
merce, through continued provision of 
funds, office facilities and accounting serv- 

BILIZATION COURSE under auspices of 
Industrial College of the Armed Forces, 
February 9-20, Commerce High School 
auditorium: a comprehensive program of 
educating both the military and the civilian 
population in the complexities of economic 
preparation for all-out mobilization and in 
the necessity for complete coordination be- 
tween business and industry and the armed 
forces. (Note: this is a two-week course 
beginning next Monday; registrations maj' 
still be made at the Chamber, 333 Pine 

HOWER on his dedication to elimination 
of national budget deficits; re-declared the 
Chamber's policy of refraining "from seek- 
ing increases in federal appropriations for 
support of local or national benefits not 


Raymond FoumJval, Ass't Editor 

Published every other week at 333 Pine St.. San 
Francisco. Zone 4, County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a .vear. ) Entered as Second Class mat- 
ter April 26. 1944, at the Post Office at San Fran- 
cisco, California, under the act of March 3, 1879 

urgently required for essential govern- 
mental services or for national defense," 

LABOR be handled by the U, S. Depart- 
ment of Agriculture rather than the De- 
partment of Labor, in the firm conviction 
that the interests of agriculture will be 
better served. 

AMERICAN relations by cooperating with 
the local office of the Department of Com- 
merce in taking a 24-man Danish-Nor- 
wegian Distribution Study Group on tours 
of Bay Area retail store operations. 

PAREL INDUSTRY by requesting the 
Federal Trade Commission to investigate 
the use of the "California" label on apparel 
not actually manufactured in this State. 


of San Francisco's population — 798,000 — 
based on factors such as increased water 

consumption, electric connections, tele- 
phone stations, occupied dwelling units, 
gains in retail trade and financial trans- 
actions, etc, 

GOOLD-ADAMS, special writer for the 
London Economist, at a special meeting 
next Monday, February 9, of the World 
Trade Association at Upton's, 565 Califor- 
nia Street. (Goold- Adams will speak on 
"Britain's Policy and Role in the Far 

"1953 Show of Stars" next Wednesday, 
February 11, at the United Nations (Al- 
cazar) Theater — presenting the company's 
new product line-up to home appliance 
retailers of this area. 

lency Ali Sastroamid.iojo, at the Wednes- 
day, February 18 meeting of the World 
Trade Association. 


2c PAID 

San Francisco, Calif. 
Permit No. 1880 





FEBRUARY 19, 1953 


CIVIC AND MILITARY LEADERS gathered last week for the opening of the Chamber- 
sponsored Field Economic Mobiliziition Course al Commerce Auditorium. Pictured here at the 
starting exercises February ') are (left to right): Reginald H. Biggs, General Manager, The 
Emporium, who delivered the key-note address: Paul A. Bissinger, former Chamber President 
who is the course's General Chairman: Rear Admiral B. J. Rodgers, USN, Commandant, 12lh 
Naval District; and Chamber President J. W. Mailiiard, III. (See complete story. Page 2.) 

Industrial Expansion 
For 1952 Hits New High; 
40 Per Cent Above 1951 

Industrial acti\it>- in San Francisco and 
the Bay Region surged ahead to an all-time 
high for the year 1952. chalking up a rec- 
ord $184,679,002 in 
new-plant and expan- 
sion investments, it was 
reported today by the 
Chamber's Industrial 
Department on comple- 
pletion of a yearly sur- 

The new hifjh was 40 
per cent above the total 
for the previous year 
of .$131,914,287. 

Likewise, industrial- 
ists of the remaining 
36 counties of North- 
ern California set a 
record for 1952— $20,292,000 in new plants 
and expansions of existing facilities — 
bringing the Northern California total to 

San Francisco itself realized $7,651,953 
in investments which produced 24 new 
plants, 72 expansions and 599 new jobs. 

These new jobs aided materially in marli- 
inR up a record year in San Francisco's 
general business activity, reflected in part 
by a five per cent rise over 1951 in the 
city's retail sales, according to the Cham- 
ber's Research Department. 

(Continued on Page 4, column 1) 

H. //. Fulle 

I Chamber Action 

Here are highlights of recent Chamber action 
designed to strengthen San Francisco, the Bay 
Region — and your business: 

1. Sponsored Mobilization Course (P. 1) 

2. Acted in Rapid Transit Matter (P. 1) 

.^. Planned co-.sponsorship of luncheon for 
General Van Fleet (P. 1) 

4. Reported Traffic Conference progress (P. 1) 

5. Spoke out on projected rate increase (P. 2) 

6. Re-affirmed civic goals of Chamber (P. 2) 

7. Urged action on Redevelopment (P. 3) 

8. Planned luncheon ior Indonesian Ambassador, 
Ali Saslroamidfojo (P. 4) 

Chamber Approves Funds 
For Rapid Transit Study 

The San Francisco Chamber last week 
attached a string to an approval of San 
Francisco's contribution of $100,000 to the 
Bay Area Rapid Transit Commission to 
carry on additional planning and engineer- 
ing studies of inter-urban mass transit. 

Support of the expenditure was voted by 
the Chamlser's Board of Directors, but with 
this two-pronged provision: 

(1) That the Bay Area Rapid Transit 
Commission devote its remaining time — 
(Continued on Page 4, Column 3) 

General James A. 

Van Fleet, hatless, 

in Korea. 

Chamber To Honor 
General Van Fleet 

The Chamber will join Mayor Elmer E. 
Robinson and other local civic groups in 
honoring one of the nation's militar.N- heroes 
next Wednesday at a 
special luncheon for 
General James A. Van 
Fleet, retired Eighth 
Army commander. 

Other groups joining 
with the Chamber in 
sponsorship of the 
luncheon to be held in 
the Garden Court of 
the Palace Hotel are 
the Commonwealth 
Club of California and 
the Down Town Asso- 
ciation of San Fran- 

The event, according to Chamber Gen- 
eral Manager G. L. Fox, is part of a civic 
celebration to be tendered Gen. Van Fleet 
during his stop-over in San Francisco en 
route to Washington, D. C. He is coming 
direct from the battlefields of Korea. 

Tickets for the luncheon have been avail- 
able to members at the Chamber, on a first 
come, first served basis. 

S. F. Traffic Conference 
Cites Accomplishments 

Leonard S. Mosias, Chairman of the 
Chamber's Highway and TrafBc Section, 
made note this week of the progress effect- 
ed within the San 
Francisco TrafBc Con- 
ference's Ten-Point Ac- 
tion Program. 

The Chamber to- 
gether with the Down 
Town Association, the 
San Francisco Plan- 
ning and Housing As- 
sociation and the Cen- 
tral Council of Civic 
Clubs, formulated the 
action program in 
April, 1952. 
definite progress on 



Leonard S. Mosias 

Mosias reported 
three points: 

1 — A check of the disregard for parking 
regulations by an increase in bails. 

2 — Continuation of the towaway pro- 

3 — Repeal of Municipal commercial 

Mosias said, "Both the Chamber's TraflBc 
and Highwa.^■ Section and the Traffic Con- 
ference have been cooperating with the 
Mayor's Technical TrafBc Committee in 
the solution of San Francisco's traffic prob- 

"We hope to be able to mark the remain- 
ing seven points of the action program 
'completed' in the near future." 


Thursday, February 19, 1953 

Course Teaches Economic-Military Cooperation 


Response by Bay ReRion businessmen lo 
the Field Kcononiic Mol)ili/ation Course 
now in its final week at Commerce IIi^;h 
School lias proved en- 
thusiastic and the in- 
struction is expected lo 
have important effects 
on San Francisco's eco- 
nomic-military prepar- 
edness, according to 
\ ^ A Paul A. Bissinger, Gen- 

^^^^ eral Chairman for the 

^^■l^^^^^l Approximatel\ 

fl^^H^^^H oxecuti\es of business 
and industry as well as 
representatives of 
labor, religion and 
civic groups, enrolled for the Course which 
began February 9. Added to 170 military 
reserve cnrollces, the total registration 
thus approached 300, according to Bis- 

Purpose of the instruction liere, which 
is being: sponsored by the San Francisco 
Chamber of Commerce, is to educate local 
business i)ersons and military oflieers to 
tile need for, and methods of, complete co- 
ordination of elfort in the event of all-out 

It is being presented by the Industrial 
College of the Armed Forces, Washington, 

Rf.(i Admiral 

Wales ;M.7..;»t7( 

Hague, l'5iV 

C^^V^Bv*^^ 4 

School autlitorium: bi/simismcii ami o/Juers 

>r the Alohilhalioi/ C.o/irse in Comnwrce High 
jroni many parts oj the Bay Region enrolled. 

D. C, under direction here of Colonel 
Chauncey E. Rowland, U. S. Army. Local 
course administrator is Lt. Commander 
Robert Lee St. Clair, USNR, and the 
Chamber's Committee Chairmen in addi- 
tion to Bissinger are F. R. Meyer and Kd- 
ward L. Turkington. Chamber General 
Manager G. L. Fox is General Secretary 
for the Course. 

Opening exercises last week, chair- 
manned by Bissinger, featured an address, 
"Civilian-3Iilitary Teamwork For National 
Security" by Reginald H. Biggs; a welcome 
on behalf of Mayor Elmer E. Robinson by 

KEY IIGVRES in conueclion uilh the Course: left to right, E. T. Garesche, vice chairman, 
Arrangements Committee (E. R. Meyer is chairman): E acuity Head Colonel Chauncey E. 
Houlaiid. I' S. Army: Chamber President /. IF. Mailliard, lU: Course Administrator Et. 
Commander Robert L. St. Clair, USNR; and Attendance Committee Chairman Edward L. 

Chamber Urges Action On 
Area's Redevelopment 

Redevelopment of the proposed "south- 
of -Market" area for much-needed indus- 
trial and commercial usage has long oc- 
cupied the attention of the San Francisco 
Chamber, according to James Q. Brett, 
Chairman of the Industrial Development 
Committee, and this week the matter came 
to a head at a meeting of the Redevelop- 
ment Agency. 

The group indicated its sympathy with 
the Chamber's stand that action be spurred 
on the redevelopment. Brett had written 
Dr. Joseph Hayes, Agency Chairman, urg- 
ing him to "take such measures as are 
necessary" to encourage the Board of 
Supervisors officially to designate the area 
for redevelopment. 

Brett, speaking for his Committee and 
for the Chamber's Board of Directors, em- 
phasized the dire need for new commercial 
and industrial property in the area and 
said, "It is our belief that the . . . project 
should have immediate and continuing at- 

Delay Urged By Chamber 
In Belt Line Rate Increase 

At the request of the San Francisco 
Chamber, the Board of State Harbor Com- 
missioners has applied to the Interstate 
Commerce Commission for permission to 
postpone for 60 days an increase of $3.93 
in switching charges of the State Bolt 
Railroad. The increase was scheduled to 
become effective March 1. 

The Chamber acted when it appeared 
that negotiations between the Harbor 
Board and the trunk line railroads for ab- 
sorbtion of the increase could not be con- 
cluded by March 1. This threatened the 
creation of another "nuisance charge" on 
San Francisco's port traffic and pa.\ment 
of higher switching charges by 135 indus- 
tries served by the Belt than their com- 
petitors located on other lines. 

The Chamber was prepared to petition 
the Commission for suspension of the in- 
crease if postponement had not been 
agreed to, according to D. J. McGanney, 
Chairman of the Chamber's Carriers Traf- 
fic Section. 

Val King; and an invocation by the Rev- 
erend John Kenney, D.D. 

The Course consists of formal lecture 
periods followed by discussions and semi- 

Instruction to date has dealt with such 
subjects as strategic and critical materials, 
manpower, economic stabilization, produc- 
tion, procurement, fuel and power, trans- 
portation and communications, internal se- 
curity, and geopolitics. 

Today and tomorrow, courses will deal 
with the Far East and with Russia. 

Here for closing exercises to be held at 
noon tomorrow will be Rear Admiral W. 
McLaren Hague, USN, Commandant of the 
Industrial College of the Armed Forces. 
While here he will also confer with San 
Franciscan Alexander R. Heron who was 
recentlj- appointed a member of the board 
of advisors of the Industrial College. 

Something Doing! 

All the time, in San Francisco 


WEEK (February 15-21) sponsored by tlie Ad- 
vertising Association of tlie West — a fitting tribute 
to the importance of advertising in the national 
life. Otto Kleppner, noted lecturer and writer on 
advertising, lias put it this way: "The function of 
advertising in our economy is to help create and 
distribute the better values whidi men offer .jn 
competition for the buyers' selection." Ttie theme, 
"Advertising Benefits You, Advertising Benefits 
Everybody," seems to strike a true note. 

by the Northern California Elect: ical Bureau, 
opens at Commerce Auditorium next Tuesday 
night, offering top-notch courses in salesmanship. 
Enrollment cards are available from Carl P. Mc- 
Carthy. N.C.E.B. secretary-treasurer, 447 Sutter St. 


nounced the coming of a "mammoth photography 
show" — the International Photographic Exposition 
— in Civic Auditorium June 30 through July 5. 
It will highlight the craftsmanship and artistry of 
American and foreign photographers, professional 
and amateur. Serving on the Committee of Patrons 
will be Chamber President J. W. Mailliard, III. 


been organized to facilitate American aid to the 
thousands of Hollanders who were left homeless 
as a result of the recent disaster there. A. D. 
Bestebreurtje, President of the Netherlands Cham- 
ber of Commerce of the Lfnited States, Inc., has 
suggested that checks and money orders be sent 
to Holland Flood Relief. Inc., -41 East 42nd St., 
Room 721, New York 17, N. Y. 

Thursday, February 19, 1953 


Cbiiiuber Purposes 

By action of its Board of Directors, the 
San Francisco Chamber of Commerce has 
adopted the following revised and expanded 
Statement of Purposes: 

The purposes and objects of this corpora- 
tion . . . are as follows: 

(1) To represent, protect and develop the 
business interests of the City and County of 
San Francisco; 

(2) To promote the civic interests and the 
general welfare of the community; 

(3) To encourage the conservation and 
timely and proper utilization of the land, 
mineral, forest, fishery, water, scenic and 
other natural resources on which San Fran- 
cisco businesses are dependent; 

(4) To foster the maintenance and im- 
provement of transportation, communication, 
financial, insurance, and other facilities and 
services which will contribute to the busi- 
ness welfare of San Francisco and the Bay 
Region ; 

(5) To collect, presei^e and distribute in- 
dustrial, commercial and civic statistics and 
information of value; 

(6) To provide a forum for the expression 
of the sentiments of business regarding mat- 
ters affecting its interests, including local, 
state and national legislation; 

C) To cooperate in expanding existing 
factories in and attracting new manufactur- 
ing plants to San Francisco and the Bay 

(8) To work in behalf of increasing the 
volume of domestic and foreign commerce 
to and from and through San Francisco and 
the Bay Region ; 

(9) To promote the interests of its mem- 

(10) To inculcate just and equitable prin- 
ciples in trade; 

(11) To establish and maintain uniformity 
in commercial usages; 

(12) To adjust controversies between its 
members, and generally secure to its mem- 
bers the benefits of cooperation in the furth- 
erance of their legitimate pursuits; 

(13) To engage in any lawful activity and 
to have and exercise any and all rights and 
powers now or hereafter permitted by law 
to a non-profit corporation. 

Institute Sponsors Trip 
For European Research 

Chamber members and other Northern 
California industrialists will be interested 
in a tour to be organized by Stanford Re- 
search Institute this Spring aimed at un- 
covering research talent in Western Eu- 
rope, according to Donald Maclean, Re- 
search Committee Chairman of the San 
Francisco Chamber. 

Information about European scientific 
facilities as centers for possible research 
assistance to American industrialists wiU 
be sought by the party which will leave 
New York April 22 and return in earl\- 

Full details as to objectives and organi- 
zation of the trip, Maclean said, are avail- 
able at Stanford Research Institute in Palo 

Bay Region Business Activity For 1952 
Reaches Highest Levels Ever Recorded 

Business activity in San Francisco for 
the year 1952 reached the highest level 
o\er recorded and was 4.1 per cent above 
1951, according to the San Francisco 
Chamber's business roundup for last year, 
just completed. 

Donald Maclean, First Vice President of 
the Chamber, presenting a survey of the 

Three Local Japanese 
Banks Join Chamber 

The high value placed on membership in 
the San Francisco Chamber was empha- 
sized this week with the announcement 
that all three Japanese banks which opened 
their offices here recently had issued their 
first checks to the Chamber for member- 

Number "one" checks were written by 
the Sanvva Bank Ltd., 465 California St.. 
Shigeo Arimitsu, Manager; the Sumitomo 
Bank (California), 440 Montgomery St., 
S. Urano and K. Ishii, Executive and As- 
sistant Vice Presidents, respectively; and 
the Bank of Tokyo of California, M. Take- 
shita. President. 

G. L. Fox, Chamber General Manager, 
said. "These bank openings in San Fran- 
cisco are important steps in the economic 
relations between Japan and San Francisco 
— and we're pleased to welcome them into 
our membership." 

James A . Clark, Jr. 
Named To C of C Board 

James A. Clark, Jr., vice president, J. A. 

Clark Draying Company, Ltd., was elected 

to the Chamber's Board of Directors last 
week following the res- 
ignation of Charles W. 
Griffin, Jr. 

Mr. Clark was born 
in San Francisco in 
1911, and is a graduate 
of Stanford. He first 
joined the Clark Dray- 
ing Company in 1935 
and was elected its vice 
president in 1937. He is 
married and has three 

The pioneer San 
Francisco draying firm, 
first established in 1875 

by Mr. Clark's father and grandfather, is 

located at 100 Howard Street. 

James A. Clark, Jr. 

total year's activity to the Board of Direct- 
ors, declared that business throughout the 
entire Bay Area rose to a new high level, 
"based on developments in finance, employ- 
ment, trade and production." 

Bay Area individual financial transac- 
tions, he reported from the survey devel- 
oped b,\' the Chamber's Research Depart- 
ment, amounted to $48,349,572,000 during 
19.52, establishing a 
new all-time level and 
accounting for 30.2 per 
cent of the Twelfth 
Federal Reserve Dis- 
trict total. It was $2.1 
billion or 4.6 per cent 
above 1951. 

Highlights of the 
study, which Maclean 
said would .soon be pub- 
lished in detail in the 
Chamber's annual re- 
port for 19.52, were as 

Estimated civilian employment in the San Francisco 
iMetropolitan Area <6 Counties) attained a new all- 
time high of 1.04S,;iOO persons; the Bay Region (12 
Counties) consumer marttet growth exceeded that of 
other major areas on the Pacific Coast during the 
1940-1950 decade with an increase of 54.9 per cent 
and the estimated total marl^et as of January 1, 
19S3, consisted of nearly 3,600.000 persons. 

Bay Area real estate subdivision activit.N — the "ad- 
vance guard" of other basic developments such as 
new homes, families, businesses, schools, churches, 
i'tf' — moved ahead at a lively pace during the 12 
months ending September 1952, with fii subdivision 
maps filed providing for 21.290 lots. 

San Francisco-Oakland .Metropolitan Area depart- 
ment store sales for 1952 were up three per cent over 
last year; in .San Francisco, sales were up five i»er 
cent: (in I.os Angeles four per cent; in .Seattle three 
per cent; and in rorlland. no gain was shown). 

San Francisco electrical energy sales rose to a new 
high, 3.4 per cent above the preceding year; industrial 
and commercial gas sales also made a new high, 2.9 
per cent above the preceding year. 

Bay Area .-\irport traffic and cargo vessel move- 
ments in 1952 exceeded the 1951 total. There were 
4.9S4 cargo vessel arrivals in the Bay during 1952, 
an increase of 11.7 per cent over 1951. and registered 
tonnage of 23,197.515 was the highest on record. 

Total daily passenger movements to and from .San 
Francisco through the reninstila. East Bay and North 
Bay gateways during the summer of 1952, soared to 
.">3S.000. compared to 384.000 in 1949. 

Donald Maclean 

"Califorfiia's Grouing Problem" 

Facts about present and future needs in relation 
to California state higfiways are presented by the 
Joint Fact-Findin.g Committee on Highways of the 
1953 California Legislature, in a colorful booklet 
recently published and available at the Chamber. 

It is a "report to the people of California" on a 
comprehensive engineering survey, "California State 
Highways," made by the Automotive Safety Foun- 
dation — a non-profit organization devoted to traffic 
safety and sound highway development. 

Purpose of the study is to provide faas on which 
the Legislature can base a practical prograni of 
highway development — and in the booklet is an 
abundance of down-to-earth information of vital 
interest to everyone. 

To get vour copy, write or telephone the Cham- 
ber, m Pine Street. EXbrook 2-1511. Ext. 43. 


Four hundred San Francisco retailers — 
members of the Retail Merchants Associa- 
tion of the San Francisco Chamber of Com- 
merce — have been invited to a general 
membership meeting and panel discussion 
on current problems, 'Wednesday, March 4, 
at the Bellovue Hotel, RMA President Je- 
rome P. Newbauer announced this week. 

The meeting will be the first of its kind, 
he said. It will be open to retailers, their 
wives and associates. Dinner will be ser\ed 
starting at 6:45 in the hotel's Mirror Room. 
Following the dinner will be a panel dis- 
cussion on these major problems affecting 

Parking, Traffic, Night Openings and 


Moderator will be Louis B. Lundborg. 
Vice President, Bank of America. 

Panel members will include: Chas. S. 
Hobbs. President, Hale Bros. Stores; Her- 
bert L. Sommer, President, Sommer & 
Kaufmann; Paul R. Mills, President, Clint- 
on Cafeterias; Dewey Mead, President, 
Board of Supervisors; Jack Eker, Director 
of Traffic; Paul Opperman, Director, City 
Planning; James H. Turner. Manager. Pub- 
lic Utilities; and Vining T. Fisher, Man- 
ager. San Francisco Parking Authority. 

Reservations for the meeting must be in 
to the Chamber (EXbrook 2-4511, Ext. 65) 
by February 28, Ne«bauer said. 


Thursday, February 19, 1953 

Chamber lo Host i 


T 1 ' TJ i HittijlQ the Hiqh Shots by wait Brown i 

Indonesian hnvoy = ^ 6 r = 

* ri I n:-^-i Tt I fc*^li^« 1 I i«..j c -T .■• >,» L 17 ■'!_ T ;~i_." ji« L -in 

Mi S.miii.iiiiiiljojo 

The Chamber yesterday, tOKcther with 
its World Trnde Association, honored the 
first ainhassador to the I'nited States from 
the world's younfjest 
repuhhc His Excel- 
lency Ali Sastroamid- 
jojo of Indonesia. Vis- 
iting San Francisco for 
I he fom-lh time since 
his appointment in 
1950, Dr. Sastroamid- 

L'.^r^fc^ jojo discussed "Indo- 

^V nesia's Kconomic Posi- 

^y^L^ tion Today," at a spe- 
^^^^■H cial luncheon mectinK 
i^y^^l held in the Golden Em- 
pire Room of the Hotel 
Mark Hopkins. 
Chamber President J. W. Mailliard, III. 
presided at the meeting which, in addition 
to honoring Dr. Sastroamidjojo, was an- 
other in a series of official Chamber lunch- 
eons designed to provide members with up- 
to-date information on the world and na 
tional scene. 

I n ci u s t r i .1 1 Expansion 
For 1952 Hits New High 

(Continued from Page 1) 
Comparative statislics for the Bay Re- 
gion since 194.5 are as follows: 

Year No. of Projects Capital Invested 

1945 700 $118,580,268 

1946 1035 116,038.090 

1947 656 127,565,903 

1948 502 88,528,000 

1949 458 66,312,170 

1950 509 104,117,877 

1951 480 131,914,287 

1952 495 184,679,002 
All figures quoted are for manufacturing 

industries only (as defined by the U. S. 
Census of Manufacturers), according to 
the report. They do not include hundreds 
of millions of dollars invested in area de- 
velopment of transportation, utilities, serv- 
ice, and distribution facilities. 

"The continued diversity of industrial 
activity is the most heartening aspect of 
the Region's growth picture," said the In- 
dustrial Department report. "There have 
been food plants, soap plants, open-hearth 
furnaces, tin plate and tin can facilities, 
metal fabricators, ship building facilities, 
apparel manufacturers, wood products of 
all description and a myriad of others from 
small to multi-million dollar expenditures. 
Mainly thej- are built toward the rise of a 
greater peacetime economy future." 

H. H. Fuller, Chairman of the Chamber's 
Industrial Advisory Committee, throujfhout 
1952, commented that, "it has been a dis- 
tinct pleasure to have had an active part 
in the Chamber of Commerce industrial 
activities during^ the record-setting year of 

Here are cumulative totals through De- 
cember. 1952: 

San Francisco 

24 New Plants 
72 Expansions 

96 Projccls .S 7.631.933 

Bay Region (12 Counties) 

139 New Plants .$ 57,434.130 

336 Expansions 127.244,872 

495 Prctects S1S4, 679,002 

Northern California (48 Counties) 

186 New Plants S 70.510.130 

377 Expansions 1.34.460.872 

563 Pro.iects 5204.971,002 

Chamber Directors Thos. J. Mellon and Lloyd E, 
Yodor have been elected to the bd. of directors of 
the SF Employers Council; and Clay Bernard Is o 
member of the Grand Jury, heading the Police 
Committee and two others. . . . Spealiing of "West- 
ern Air Lines," Mr. Bernard has recently been pro- 
moted from District Sales Monoger to Regional 
Sales Monoger for Northern Colifornlo. . . . It's a 
month today since Russell, Harris & Wood, Inc.. 
announced formation of Brooke. Smith. French & 
Dorronce of the Pacific Coost, Inc., ond Chamber 
Director King Harris of the SF office of BSF&D re- 
ports substontial progress under the new noma. 
. . . Northwest Airlines, Inc.. has moved its district 
sales office from 210 Post St. to 209 Post St.— 
Suites 208-209. and lookle here: they moved on 
INAUGURATION DAY (Jan. 20), they're kitty- 
corner from the WHITE HOUSE, and their Presi- 
dent Is a former GENERAL— Harold R. Harris.... 
Paul A. Bissinger, former Chamber pres. and prom- 
inent rivic leader, last wk. completed chairmanship 
of o highly successful Boy Scout Week observonce. 
. . . The Pacific Opera Co. announces the opening 
of its Spring Opera Festival March 10, with "Lo 
Boheme." Subsequent performances ore: March 13 

Committee Meetings 

— February 19 through Marrh 5 — 

World Trade Importers & Customs — Februar.v 
19. 2:30-3:30 p.m.. 1st floor conference room. 

International Trade Policy — February 20, 2-3 
p.m.. 1st floor conference room. Chamber 

Trade Association Executives — February 20. 12 
noon. Solan's Grill 

Financial Support for Foreign Trade — February 
24, 2;30-3;30 p.m.. 1st floor conference room. 

Mining — February 25, 12 : 15 p.m., Commercial 

Financial & Monetary Policy — February 25, 
2:30-3:30 p.m.. 1st floor conference room, Chamber 

World Trade Merchant Marine — February 26. 
2:30-3:30 p.m., 1st floor conference room. Chamber 

World Trade Far East— February 27, 2:30-3:30 
p.m., 1st floor conference room. Chamber 

World Trade— March 2, 12 noon. 1st floor con- 
ference room. Chamber 

Trade Promotion— March 3, 2:30-3:30 p.m., 1st 
floor conference loom. Chamber 

World Trade Insurance — March 4, 2:30-3:30 
p.m. , 1st floor conference room, Chamber 

Traffic & Highway — March 4, 10:30-12, Room 
200, Chamber 

World Trade Far East — March 5. 2:30-3:30 
p.m.. 1st floor conference room. Chamber 


Raymond Foumival. AsB't Editor 
Publlstied every other week at 333 Pine SI.. San 
Francisco. Zone 4. County of San Francisco. Cali- 
fornia. Teleptione EXbrook 2-4511. (Subscription. 
One Dollar a year.) Entered as Second Class mat- 
ter April 26, 1944. at the Post Office at San Fran- 
cisco, California, under the act of March 3. 1879. 

Cormon:" March 17 — "Lo Travlato:" Morch 30 
— "Cavallerla Rusticona" and "PoglioccI;" Morch 
24 — ■'Faust." ond March 27— "Modome Butterfly." 
. . . Chamber Vice President H. H. Fuller, president 
of Bethlehem Poclfic Coost Stoel Corp.. has been 
nomed chairman of the SF Red Cross fund cam- 
paign for the second successive year. . . . Karl 
Bennet Justus, vice pres., The Notional Conference 
of Christians & Jews. Inc.. urges attendance at the 
organization's 25th anniversory dinner at the St. 
Fronds Hotel, next Mon. night. Feb. 23. W. P. 
Fuller, III. 1952 Chamber President, will be master 
of ceremonies and the main speaker will be Roger 
William Straus, chairman of the board, Amerlcon 
Smelting and Refining Co. — one of two living 
founders of NCCJ. . . . Begun last wk. at Golden 
Gate College were three excellent courses in the 
Advertising Club's School of Advertising: "Adver- 
tising Production." "Advertising Medio. " and "Re- 
tail Advertising ond Soles Promotion." Registra- 
tion may still be mode at the College, 220 Golden 
Gate Ave. . . . Coast Optical Co., for the past 
three yrs. located on Second St.. has moved to 
new quarters (four times the floor area) -at 62 
First St. 

Chamber OK's Funds 
For Transit Studies 

(Continued from Page 1) 
and its available funds — to the financial 
and legal aspects of Bay Area rapid transit 
so that a "realistic appraisal can be made 
of methods of financing, commensurate 
with the ability of the Bay Area to organ- 
ize itself into a body politic and to raise 
revenue sufficient to acquire, construct and 
support a rapid transit system;" 

(2) That the San 
Francisco Chamber 
"adopt a positive pro- 
gram with respect to 
the several Bay Area 
public improvements 
which are inter-related 
and must be examined 
within the ability to fi- 
nance and the priority 
of need." 

Other necessary im- 
provements cited In the 
Chamber's resolution 
included internal mass 
rapid transit, Bay 

crossings, street and highways and related 
frafhc and parkiUR needs, passenger trans- 
portation terminal facilities, freiRht term- 
inal facilities, port and harbor develop- 
ment, water conservation and flood control. 

A. K. Broune 

r /pUtLISHEO >r IHt 




San Francisco, Calif. 

Permit No. 1880 


MARCH 5. 1953 


Day Coming Soon 

Chamber members were urged this week 
by Ross Buell, Chairman, Business-Educa- 
tion Committee, to marl< their calendars 
and plan to visit a San 
Francisco school on the 
third Education - Busi- 
ness Day — Friday, 
April 10. 

Buell expressed the 
hope that the '53 pro- 
gram's attendance 
would exceed last year's 
700. Further informa- 
A^^^^ J,' tion regarding the an- 

A^^Bstap^^^^ nual event will be dis- 
• ^Bi^^Bfc tributod to members. 
Ross Buell including a "sign-up 

sheet," so that those 
representing San Francisco business firms 
may indicate their school preference. 

"Our business men and women, through 
their visits to San Francisco schools, are 
brinsing educators and business persons 
closer together in the interest of further- 
ing the high ideals of American business 
and education," Buell said. 

Ciolden Gate Trade-M.iritinie Festival Planned 

Chamber Sparks Meet 
On S. F. Bay Crossings 

Progress in "extending areas of agree- 
ment" among many businessmen and State 
legislators relative to additional Bay 
crossings was attained at a recent meeting 
sponsored by the Chamber, G. L. Fox, Gen- 
eral Manager, reported this week. 

He said two State senators and eight 
Assemblymen from Alameda and San 
Francisco counties joined Chamber Presi- 
dent J. W. Mailliard, III and seven other 
Chamber officials in a dinner meeting de- 
voted to the problem of Bay crossings. 

"The meeting afforded opportunity for 
an important exchange of views," Fox said, 
"which we feel will have a healthy eflect 
on future crossing plans." 

PlA\\t\(, I HIS YEARS FESTIVAL are, left to right, Milt Melander, President of the World 
liculc A^siiu-itiiiii: Alvin C. Eichholz, Manager of the Chamber's World Trade Department; 
William H. Quale, Secretary-Treasurer, Propeller Cluh, Port of S. F.; Philip L. McClure, Presi- 
dent, S. F. Junior Chamber of Commerce; and Bryant K. Zimmerman, General Chairman for 
Maritime Day and Harbor Festival. Cooperating in the observance with these organiza- 
tions is the City and County of San Francisco. 

Chamber, Other Groups Announce Joint 
Plans For 1953 Trade-Maritime Week 

Chamber Managers 
Elect Ne\v Officers 

J. B. Edwards, manager, Beverly Hills 
Chamber of Commerce, was elected 1953 
President of the California Association of 
Chamber of Commerce Managers at last 
week's annual convention of the statewide 
organization held at the Hotel Claremont. 

First, Second and Third Vice Presidents 
also elected were, respectively, Howard 
Steib, manager, Santa Barbara Chamber; 
Linn Winterbotham, manager, Palo Alto 
Chamber; and Frank King, manager, San 
Leandro Chamber. 

G. L. Fox, San Francisco Chamber Gen- 
eral Manager, was among those who re- 
ceived awards for fifteen years of service. 

For the second successive year, 
world trade and maritime interests in 
San Francisco have developed a co- 
ordinated program for the annual ob- 
servance, May 18-24, of World Trade 
Week, National Maritime Day and 
Harbor Festival. 

Forrest E. Brookman, 
appointed this week by 
the Chamber's World 
Trade Association as 
General Chairman of 
World Trade Week, 
said that under the all- 
inclusive title, "Golden 
Gate Trade and Mari- 
time Festival," the 
Chamber and four other 
civic groups have made 
plans for a week-long 
series of business 
lunches and commemo- 
rative events saluting the waterfront. 

Co-sponsoring the joint festival with the 
Chamber are the World Trade Association, 
the Marine Committee of the San Fran- 
cisco Junior Chamber of Commerce, the 
Propeller Club (Port of San Francisco) 
and the City and County of San Francisco. 

Assisting Brookman in the prosecution 
of the Chamber's portion of the observance 
will be W. B. Gribble, manager, export de- 
partment, W. P. Fuller & Co.— Vice Chair- 

man; and George E. Talmage, vice presi- 
dent, trattic. Pacific Transport Lines, Inc. 
— Vice Chairman, World Trade Fair. 

General Chairman of the Maritime-Day- 
Harbor Festival events for the Junior 
Chamber of Commerce and the Propeller 
Club is Bryant K. Zimmerman, vice-chair- 
man of the J. C. Committee. 

Donald Watson, vice-president of Weyer- 
haeuser Steamship Co., and president of 
the Propeller Club, is honorary chairman 
of National Maritime Day observances. 

Forrest E. Brookman 

Chamber Action 

Here are highlights of recent Chamber action 
designed to strengthen San Francisco, the Bay 
Region — and your business; 

I. Co-authored plans for 195.^ Golden Gate 
Trade and Maritime Festival (P. 1) 

5. Formulated proeram for third annual Edu- 
cation-Business Day (P. 1) 

3. Continued study of Bay crossings (P. 1) 

4. Planned "Sales Rally" aimed at "Selling 
San Francisco" (P. 2) 

5. Urged larger Port advertising fund for in- 
creased harbor promotion (P. 2) 

6. Provided forum for discussion of new min- 
ing taxation plan (P. 4) 

7. Planned reception of chemical industry 
leaders (P. 4) 

8. Spoke out on States' Rights (P. 4) 


Thursday, March 5, 1953 

Sales Executives To Assist Chamber 
In '^Selling S F. Around The World" 

The Chamber will receive the assistance of 1,500 salesmen in its program 
of "Selling San Francisco 'Round The World." 

At a "Sales Rally" to be held March 20 in the Scottish Rite Auditorium 
sponsored by the San Francisco Sales Executives Association, James E. Hol- 
brook, member of the Chamber's Domestic Trade committee, will point up 
ways in which the salesmen can be of help in selling San Francisco. 
I'luler the ohairmanship of Mu-hiiel J. 

Region Businesses 

H. H. Fuller 

Red Cross Residential 
Drive Opens This Week 

San FrancisiMi's 1953 Kcil Cross rc-sidon- 
tial mt'iiibership drive l)«'(;an this week. 

Cliamber \'ici' President H. H. Fuller, 
chairman of the drive, 
said the month-lonR 
campaign will complete 
the second part of the 
annual fund drive 
which began when the 
local Red Cross joined 
the United Crusade 
last fall. 

Since the Crusade re- 
stricted itself to busi- 
ness and industry, Red 
Cross limited its goal 
in that drive to $990.- 
000—87 per cent of the chapter's $1,139,000 
minimum budget for 1953-54. 

Red Cross will canvass residential areas 
throughout this month to collect the re- 
maining 13 per cent of the budget, amount- 
ing to $149,000. The drive will also fulfill 
national Red Cross charter specifications 
which require that every member of the 
community be given the opportunity to join. 
"This means ringing doorbells of thou- 
sands who have not been solicited b\' 
United Crusade," Fuller said. 

An S80.000 emergency fund for procur- 
ing, processing and packaging the new polio 
serum, gamma globulin, has been added to 
the current campaign goal. 

This is San Francisco's share of the 
$7,000,000 national Red Cross program to 
provide as much serum as possible before 
the epidemic season. This serum is a blood 
derivative which may provide immunity 
from the parahtic effects of polio. 

"Persons who donated to United Crusade 
are not expected to donate again, since 
their contributions automatically made 
them members of Red Cross," Fuller said. 
"But they will not be refused if they wish 
to donate toward the SSO.OOO gamma 

Chamber Urges Higher 
Port Advertising Budget 

On recommendation of its Carriers Traf- 
fic Section, the San Francisco Chamber is 
urging support of three bills in the Cali- 
fornia Legislature which if passed would 
provide the Board of State Harbor Com- 
missioners with $100,000 a year instead of 
$20,000 to advertise and solicit for the Port 
of San Francisco. 

Section Chairman D. J. McGanney said 
the harbor board has been "effective" in its 
use of funds now available, but definitely 
needs more in order properly to compete 
with other ports. 

The bills to be supported are SB 712, AB 
961 and AB 963. 

Hughes, a special pamphlet outlining San 
Francisco's advantages is beinK |>repared 
by the Chamber's Domestic Trade and Re- 
search Departments for distribution at the 

Joseph M. O'Donohue, Manager of the 
Chamber's Membership Department, and a 
member of the sales executives group, is 
Promotion Chairman for the rally. 

Korean Shipping Grows; 
S. F. Port Of Many Calls 

San Francisco Chamber oflScials this 
week lauded the progress of the Republic 
of Korea toward building up her merchant 
marine to broaden trade relations with the 
free world — a program reflected most re- 
cently by the arrival here of the 10,900-ton 
freighter, DONG HAE HO. 

The Liberty ship, recently purchased by 
the Korean government from Norwegian 
interests, is one of six bought by the Re- 
public in the last nine months, according 
to Young Han Choo, Korean Consul-Gen- 
eral in San Francisco. His government's 
merchant marine now totals 53,816 dead- 
weight tons in addition to a number of 
smaller coastal vessels, Choo said. 

Three other ships have been or are com- 
ing to the Port of San Francisco, he point- 
ed out. The KOREA, last December, 
marked the first arrival of a Korean flag- 
ship to a U. S. port. The PUK HAE HO is 
now in San Francisco being refitted, and 
the 10,500-ton SU HAE HO soon will call 
here to be equipped with radar. 

Domestic Trade Tips 

D-7679 — Diversified Mass. Corp. seeking elec- 
trical or mechanical equipment for development and/or 
merchandising in the New England states. 

D-7680 — A manufacturer in southern California in- 
terested in contacting local manufacturers' agents 
handling the following lines; plumbing, hardware and 
electrical supplies. 

D-7681 — A New York manufacturer and converter 
of polyethylene film in the prepackaging field inter- 
ested in securing manufacturers agents. 

D-7682 — An Ohio manufacturer of tools interestd 
in a distributor for these tools in San Francisco. 

D-7683 — A dealer in alloy, tool, etc. steels interested 
in appointing a salesmcin to sell this steel on the 

D-7684 — A manufacturers' representative located in 
Arizona interested in contacting local manufacturers 
wishing to have their products sold in the West Indies 
and Latin America. 

D-7685 — An Eastern manufacturer of standard 
metal buildings wishes to appoint a representative in 
this area. The dealer or representative should be 
equipped to do the erection or maintain an alliance 
with a suitable contractor. 

D-7686 — A Florida manufacturer of complements to. 
or supplements designed to increase the efficiency of 
gasoline, diesel fuel, home heating fuels and crank 
case oil seeking a representative to cover the Bay 

D-7687 — A Wisconsin manufacturer of chemical 
pumps interested in securing representation in the 
San Francisco area. 

D-7688 — An experienced manufacturers' representa- 
tive interested in representing San Francisco manu- 
facturers in the Detroit. Michigan area. 

D-7689 — A manufacturers' representative wants 


Offered Opportunity 

In Research For Army 

Bay Region research laboratories, manu- 
facturers with research departments — and 
manufacturers in general — have been of- 
fered an opportunity to prosecute research 
and development work for the Army's 
Corps of Engineers. 

Major Arley Arthur Hayman, Jr., Liaison 
Officer of the Corps of Engineers' Engineer 
Research and Development Laboratories at 
Fort Belvoir, Virginia, told the Chamber 
last week that the Corps of Engineers was 
interested in the research capabilities of 
local firms and also in projects already 
completed or "in-the-works" which may 
prove of service to the Army or Air Force. 

Projects in which the Engineer Research 
and Development Laboratories are particu- 
larly interested include: bridging equi- 
page; soil stabilization; prefabricated build- 
ings; problems of the distillation, purifica- 
tion and distribution of water; equipment 
for the distribution and storage of petro- 
leum products; development and engineer- 
ing of new methods of mine detection; 
illumination; earth moving equipment; 
mapping methods and equipment; the dis- 
tribution and generation of power; and the 
processing and packing requirements for 
storage and overseas shipment of Army 

Chamber General Manager G. L. Fox 
asked that interested individuals or organ- 
izations contact the San Francisco Cham- 
ber at 333 Pine Street (EXbrook 2-4511). 

Produce Market Section 
Cited; Picket Elected 

The Chamber's Produce Market Site Sec- 
tion has been commended in a formal 
resolution by the board of directors of the 
California Farm Bureau Federation for 
studies toward re-locating the city's pro- 
duce terminal. 

Jesse W. Tapp, Chairman of the Cham- 
ber's Agricultural Committee who reported 
the commendation, also announced the 
election of a new member to the Com- 

Jack Pickett, editor of CALIFORNIA 
FARMER since the death of his father, 
widely-known John Pickett. "The Commit- 
tee," Tapp said, "was in accord with all of 
California's bereavement over John's pass- 
ing; but we are extremely pleased that his 
son will be taking his place with us." 

new lines tor the retail trade — paint, hardware, gro- 
ceries (not food I. cosmetics to be represented in the 
Territory of Hawaii after January 1. 19.^3. 

D-7690 — A New York manufacturer of plastic items 
such as tablecloths, place mats, etc., interested in a 
sales organization to handle these lines in the San 
Francisco area, 

D-7691 — A New York manufacturer of corrosive- 
resistant coatings desirous of appointing a manufact- 
urer's representative to handle these coatings in the 
San Francisco area. 

D-1692 — A Los Angeles manufacturer of anti-fric- 
tion, anti-knock motor fuel interested in appointing a 
salesman to sell this product. 

D-7693 — Ohio Building equipped as Industrial and 
Aircraft Manufacturer's display headquarters to rep- 
resent firms from Indiana, Penn. and Mich. 

D-7694 — Hand weaver of ladies nylon handbags de- 
sires buyers. 

D-7695 — Company newly entering home appliance 
field seeks territorial representation on home freezer 
line — will consider manufacturing under another name. 

D-7696 — Manufacturer seeks distributors or whole- 
salers for braided nylon fishline. 

D-7697— First rate 100»„ wool tartan, all accred- 
ited designs, made to order in Y'ork, England, Sam- 
pies available. 

D-7698 — Ceramic gift and art manufacturer seeks 
distributor to department stores, gift, jewelry and 
florist shops. 

Thursday, March 5, 1953 


General Business Activity 

Report by the Beaearch Pepnrtmeiit 

January, 1953 


Interest in the 1953 economic outlool^ is 
manifest in many quarters and opinions 
on the near-term future range from dull to 
bright. Developments in San Francisco and 
the Bay Area during the early weeks of 
the >ear were above a year ago with sev- 
eral new January highs. Despite this 
growth, a number of areas in the western 
regional market made stronger gains than 
the Bay Area in comparison to a year ago, 
particularly in volume of financial transac- 
tions, trade, and construction permits. 


The 6-County metropolitan area in Jan- 
uary provided employment for 1,011,500 
persons, the highest for any January on 
record and 10.500 above a year ago. All 
major industrial groups except Government 
reported increases over last year. 

In the regional market of the 11 western 
states, emplojment in December was up 
4.3'/c or 270,000 above a year earlier; man- 
ufacturing and trade, with 3,150.000 em- 
ployees, accounted for 200,000 of the in- 
crease and Government with 1,200,000 em- 
plo\ees accounted for 28,000 gain, 


Retail department store sales in the 6- 
County metropolitan area were up 67r and 
apparel 7% above last year; sales in the 
Twelfth District were up 8^:'r and 67c re- 
spectively. The retail and wholesale fields 
in the metropolitan area were emplojing 
244,100 persons in January or 4,000 more 
than last January and accounted for 24.1% 
of the employed persons in the area. 

Pacific Coast Merchant Wholesalers' dol- 
lar sales for 1952, just released, were re- 
ported l^r above the previous year, and 
sales in the nation were just equal to the 
previous year. 


The contract construction industry in the 
6-County metropolitan area employed 63,- 
500 persons in January or 1,300 more than 
a year ago. January building permits for 
the metropolitan area provided for about 
1,150 dwelling units but were the fewest in 
five years. Home building is making the 
greatest progress in the contiguous coun- 
ties, particularly in Santa Clara County. 


The transportation, communications, and 
public utilities industry group in the metro- 
politan area in January gave emplojnient 
to 1,200 more persons than a year ago and 
was employing 114,700 persons or 11 "^r of 
the employed persons. The number of ship 
arrivals in San Francisco Bay in Januar\ 
was 9.8'"r above a year ago. The registered 
tonnage amounted to 1.960,917. the highest 
January on record and an increase of 6.7' r 
in tons over the previous year. The Port of 
San Francisco during January handled 
515,434 revenue tons. There were 35,530 

freight car movements in the San Fran- 
cisco-Oakland switching limits in January 
compared to 39,402 a year ago. San Fran- 
cisco Airport traffic in January reached 
new highs with 9,625 planes in and out and 

138,908 passengers off and on, exclusive of 
through-passengers, an increase of 10.3% 
in planes and 18.4% in passengers. 


Some 63,500 persons were employed in 

financial activities in the Bay Area during 
January, an increase of 1.9% over a year 
ago. Financial transactions amounting to 
$3,889,349,000 were 2.1% under last year. 
San Francisco Stock Exchange transac- 
tions in January amounted to 1,338,807 
shares and to $18,918,757 in market value. 
There were 12 commercial failures in Jan- 
uary in San Francisco. All were small and 
amounts involved were below a year ago. 

San Francisco, with seven of the nation's 
largest banks and home of the world's 
largest bank, received reports from the 18 
banks in the City which revealed total de- 
posits as of December 31, 1952, of $10,957,- 
825,717, an increase of 7.9% or $801,767,419 
above a year earlier; time deposits of $4,- 
990,316,667 were up 10.4%; demand de- 
posits of $5,967,509,050 were up 5.9%; total 
resources of $11,938,398,589 were up 8.4% 
or $927,871,956 during the year. 

The San Francisco Chamber of Com- 
merce business activity Index in January 
at 122.7 (1947-1949=100) exceeded last 
January by 2.3%. 


Retail Food prices in January were 2.1% 
below January last year in the San Fran- 
cisco area. 





Residential, New Value 

Dwelling Units Number. 

Single- Family Units, New Number... 

Non-Residential. New Valued!! 

Addns., Alterations and Repairs Value, ^ 

REAL ESTATE— Deeds Recorded Number.,. 


FINANCE— Bank Debits $000,. 

Postal Receipts $... 

S. F. Stock Exchange Shares Traded.,, 

Market Value $,., 


INDUSTRY TREND— 6 Bay Area Counties Employment.,. 

Manufacturing - Employment Number.,, 

Contract C'on,structinn — Employment Number... 

Finance. Ins, & Real Estate — Employment Number.,, 

Retail Trade — Employment Number... 

Wholesale Trade — Employment Number... 

Service — Employment Number... 

Trans, Comm, & Utiliti.s Km|,]o.\ment Number.., 

Agricultural — Emplu.Miuiit Number,,, 

Govt,. Fed,, State, Local Employment Number.., 


TRANSPORTATION Frt. Car Movements Number.. 

S, F, Airport — Planes In and Out Number... 

Passengers Off and On Number . 

Air Mall Loaded and Unloaded Pounds . 

Air Express Loaded and Unloaded Pounds . 

Air Freight Loaded and Unloaded Pounds . 

Rail Express Shipments Number.,. 

PORT OF SAN FRANCISCO— Revenue Tons Total... 

Coastwise Revenue Tons .. 

Intercoastal Revenue Tons.,. 

Foreign Revenue Tons .. 

CARGO VESSELS (S. F. Boy)— Arrivals Number 

UTILITIES— Ind. and Comm, Gas Sales Cu, Ft, 

•Elec, Energy Sales — k,w, hours Index .. 

Water Consumption — Comm, and Ind Cu. Ft.... 

NEW DEVELOPMENTS— Tourist and Settler Inq. No. . 

Bay Bridge Vehicle Crossings Number.,, 

Golden Gate Bridge Crossings Number... 



S. F. LIVING COSTS— All Items — Index,., 

•RETAIL FOOD Index.,, 

AVERAGE WEEKLY EARNINGS— Mfg. Ind. 6 Bay Co.'s ,, 







































































— 44.1 


'New Series (1947-19 AvcraKe=in0l fa> December 19,'i2 latest availaWo, 



Thursday, March 5, 1953 

Foreign Trade Zone 
Expands Facilities 

Chamber officials were informed this 
week that San Francisco's Foreign Trade 
Zone will double its capacity in March to 
include all of Pier 45. 

James Campbell, superintendent of the 
zone said, "Our facilities have been taxed 
to capacity during the past year as Zone 
operations continue to grow. The move is 
a logical one." 

In making the aniiounci-mt'nt, hi- thanked 
the Chamber for its continued support and 
noted that through the ell'ort of the Cham- 
ber and other local groups, the Zone was 
first established. 

The space for berthing vessels will be 
doubled from two to four ships. 

Mining Committee 
Hears Tax Authority 

The nations" biggest mining problem — 
how to survive in the face of heavj imports 
of metal at lower prices without discourag- 
ing free international 
trade — was spotlighted 
here last week at a 
meeting of the Cham- 
ber's Mining Commit- 
tee, according to Chair- 
man Phil R. Bradley, Jr. 
Guest speaker Felix 
E. Wormser, vice pres- 
ident of the St. Joseph 
F.E.\ror»ise,(lell) Lead Co. of New York, 
Phil R.Bradley, Jr. ^i^a^jg ^^hat he termed 
the first public disclo- 
sure "west of the Rockies" of a plan form- 
ulated three weeks ago in Denver for a 
"sliding scale equalization" tax on imports 
of lead and zinc into the United States. 

Bradley said the program is of interest 
to California miners because it may event- 
ually be the answer for "typically-Califor- 
nia" mining. 


I Hitting the High Spots by wau Brown | 

Chamber Presses For 
Action On Tidehinds 

"Unequivocable renunciation" of claim 
by the United States government to San 
Francisco's waterfront, airport, railroad 
terminals and certain other areas common- 
ly referred to as "tidelands" is being 
sought by the San Francisco Chamber. 

This organization is pressing for Con- 
gressional action on several bills and joint 
resolutions which, if passed, will finally 
clear up the matter of States' rights to 
such lands — "of dire concern to San Fran- 
cisco," according to President J. W. Mail- 
liard. III. 

Committee Meetings 

— March D through March 19- 

World Trade Far East— March 3. 1:43-3:00, Isl 
floor conference room. Chamber 

World Trade Financial and Monetary- Policy — 

March 5. S-9:3tJ a.m.. 1st floor conference room. 

Tax — March 9. 2:30-4:30 p.m., Room 200. 

Agricultural — March 10. 12 noon. Cirque Room. 
Fairmont Hotel 

Special Projects — March 11, 12:15 p.m.. Com- 
mercial Club 

Hawaiian Affairs — March IS. 11-12 a.m.. 1st 
floor conference room. Chamber 

President Eisenhower Hos sent his "thanlcs and 
appreciation to eoch member" of the SF Chamber 
(or this orgonizotion's recent commendation of his 
State of the Union messoge ond pledge of sup- 
port. In a letter to Chamber President J. W. Mail- 
liord. III, the White House said "The President 
deeply oppreciotes the commendable spirit ond 
cooperation expressed (by the Chamber) and 
asked that this be passed olong to the member- 
ship . . . Another new plant for the Boy Region: 
Product Service Div. of the A. O. Smith Corp. 
opened its new Poc. Coast Branch in Ookiond on 
Mar. I — moved from Los Angeles to this "more 
central location," acc'ding to Chas. E. Smith who 
manoges the div. from its Chicogo hdqts. . . . 
Chamber Director Chas. S. Hobbs, pres., Hole 
Bros., has been elected a director of the Better 
Business Bureau, SF office . . . Bert Bartley, new 
Chamber member and capable young investigotor 
who formerly managed the SF office of Western 
States Bureau of Invesfigotion. announces estab- 
lishment of his own firm, Bartley & Bortley (906 
Geneva Ave.; JUniper 7-0403) for investigatory 
service to business and industrial firms . . . Dante 
P. Lembi, v. p.. St. Francis Investment Co., is the 
new chairman of the SF Municipal Conference, of 
which the Chamber Is a member orgonizotion. 

Other new officers ore: Arthur E. Wilkens, part- 
ner, Potrero Investment Co. — vice chairman; ond 
Maude E. Cottrell, SF Chamber — secretary . . . 
Correction in last issue's report of Poc. Opera Co. 
spring progrom: "Covolleria Rusticono" and "Pog- 
liocci" will ploy Mar. 20, not Mar. 30 . . . Fred- 
eric B. Whitman, pres.. Western Poc. Railroad Co., 
and post Chamber Director, has been re-elected 
chairman of the SF Boy Area Council . . . Arthur 
J. Friti & Co. freight forwarders who opened of- 
fices in N. Y. lost mo., onnounce moving into 
larger offices to "better serve and handle the in- 
creased volume of business Poc. Coast exporters 
ore now directing" there: new address is 8-10 
Bridge St., N. Y. City, telephone #NY 1-1733... 
Robert W. Evans has been apptd. oss't dir. of 
public relations for United Stotes Steel Corp.'s 
Western Div. here . . . Pacific Gas & Electric Co. 
will retire its historic old Murphys Powerhouse on 
Angels Creek, Calaveras County and build a new 
Murphys a half mile downstream to gain o great- 
er foil of water; it will hove o capocity of 3800 
kilowatts from o single generating unit . . . Pierre 
Desautels, former SF dist. soles mgr. for Trans 
World Airlines, hos been promoted to the newly- 
created position of TWA Overseas Director with 
headquorters In — yes. we're losing him! — Paris. 

Library Spotlighted 
During Special Week 

As a reminder of the San Francisco Pub- 
lib Library's importance to the city in gen- 
eral and the business community in par- 
ticular. Chamber members have been in- 
vited to attend local ceremonies marking 
the opening of California Library Week, 
Monday evening, March 9. 

City Librarian Laurence J. Clarke ex- 
tended the invitation to the event which 
will be held in the main library's assembly 
room at 7:45 p.m. "The importance of 
California Library Week, March 8-14 to 
the business person," he said, "can be 
pointed up by mentioning just two of the 
Library's services: maintenance of the 
business branch on the 11th floor of the 
Russ building; and the complete file of 
every printed government document which 
we keep available." 


Raymond Foumlval, Ass't Editor 
Published every other week at 333 Pine St., San 
Francisco, Zone 4, County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year.) Entered as Second Class mat- 
ter April 26, 1944, at the Post Office at San Fran- 
cisco, California, under the act of March 3, 1879 

Golden Fleet To Host 
Chemical Industry Men 

Eighty-five leading executives of the 
country's chemical industry will be aboard 
yachts of the Chamber's Great Golden 
Fleet when it sets sail from the city's 
Yacht Harbor on March 13. 

The Bay tour will be another in a series 
designed to acquaint the nation's business 
and industrial executives with San Fran- 
cisco's manufacturing and trade facilities. 

The small vessel fleet will again be com- 
manded by "Commodore" Dan E. London. 

Industry leaders will be guests of the 
local section of the American Chemical So- 
ciety on their two-day visit here. The visit 
is intended to highlight the possibilities for 
further development of the Bay Area's 
chemical industry already established on a 
sound basis, according to Chamber General 
Manager G. L. Fox. 





San Francisco, Calif. 

Permit No. 1880 



MARCH 19. 1953 


Tax Conference To Point Up 
Federal Expenditure Matters 

Federal taxation — whys, wherefores, and methods of reducing the burden 
— will hold the spotlight next Wednesday, March 25 at the Sir Francis Drake 
Hotel when the San Francisco Chamber sponsors its first Federal Tax Confer- 
ence for the benefit of Chamber members and Northern California business- 

F. B. Magruder, Chairman of the conference, declared this week that the 
event marks a significant move by the Chamber to analyze thororghly Fed- 
eral tax problems, to 

Gov't Purchasing 
Meet Next Week 

The "hows and whys" of $260,000,000 
spent in the San Francisco Bay Region by 
small business specialists of 22 military 
purchasing agencies 
will be aired for the 
benefit of Chamber 
members at a special 
luncheon meeting next 
Thursday, March 26, at 
the Palace Hotel, it 
was announced this 

James E. Holbrook, 
('hairman of the Cham- 
ber's Government Pur- 
chasing Subcommittee, 
said the luncheon has 
been arranged for the 
purpose of allowing a representative group 
of wholesalers and manufacturers an op- 
portunity to become personally acquainted 
with the men that do the military's buying 
in this region. 

"The event will present an excellent 
chance for our people to discuss govern- 
ment purchasing activities and procedures 
and to air any problems they may ex- 
perience in dealing with military buying 
agencies," Holbrook asserted. 

He pointed out that the special'sts have 
indicated a desire to meet with a "cross 
section of San Francisco's business execu- 



In answer to hundreds of inquiries 
made by Chamber members in the past 
two weeks, the Retail Merchants Asso- 
ciation of the San Francisco Chamber 
wishes to emphasize that a particular 
promotion currently being executed by 
telephone under the name, "National 
Retail Merchants Association" has abso- 
lutely no connection with the RMA or 
with any phase of activity of the San 
Francisco Chamber. 

The Chamber regrets the unfortunate 
confusion in names, for which if is in no 
way responsible. 

F. B. Alagiiiiler 

answer questions, and 
to work out many dif- 
ficulties facing every 
taxpayer today. 

The conference to be 
held in the hotel's 
Franciscan Room from 
12 noon to 3:30 p.m., 
will be of a "work- 
shop" nature. Subjects 
slated for discussion in- 

1. Individual tax rates within the federal 
tax program. 

2. 19.53-54 Federal Budget. 

3. Defense and non-defense spending. 

4. Analysis of appropriation requests. 

5. Excess profits and corporate tax rates. 
Guests of the San Francisco Chamber 

(Continued on Page 4, Column 3) 

Highway Program 
Urged By Chamber 

A broad seven-point program for 
financing and improving the mainline 
system of California State highways 
was approved this week by the 
Board of Directors of the San Fran- 
cisco Chamber of Commerce. 

The plan, formulated by the Chamber's 
Traffic and Highway Section of the Civic 
Development Committee, embodies recom- 
mendations for defining a "mainline high- 
vva,\- system," and its financing. 

"Members of the 
Traffic and Highway 
Section favor an accel- 
erated highway financ- 
i ng program," said 
Leonard S. Mosias, Sec- 
lion Chairman, this 
week. "They recognize 
Ihat a pay-as-you-go 
financing program is 
necessarj' to augment 
immediately the reve- 
nues for highway con- 
struction." He cited 
many "critical deficiencies" in the mainline 
.State Highway system which, he declared, 
constitutes 4,224 miles or 30 per cent of the 
State highwa.N' mileage. 

(Continued on Page 4, Column 1) 

L. S. Mosias 

\ Chamber Action 

Ueti: are highligh/s of recent Chamber ac- 
tion, designed to strengthen San l-rancisco, the 
Bay Region — and your business: 

1. Planned special 7'<;.v Conference (P. 1) 

2. Arranged Govt Purchasing Meeting (P. I) 

3. Approved 7-Point Highway Program (P. 1) 

4. Aided S. F. salesmen in "selling city" (P. 1) 

5. Planned Voreign Trade '/.one event (P. 1) 

6. SilieJuied important trade trip (P. 2) 

7. Appointed // neif Chairmen (P. 2) 

8. Urged action in Redevelopment, Cure of 
Aged and Veterans' legislation (P. 2) 

9. Brought retailers together in meeting on 
traffic & other problems (P. i) 

Id. Set plans for World Trade Fair (P. 2) 

Chamber Urges 
"Sell The City" 

"Meet San Francisco Today" is the in- 
vitation emblazoned across a new pocket 
pamphlet produced this week by the Cham- 
ber which will make its debut before l.^OO 
San Francisco salesmen at a huge "sales 
rally" tomorrow in the Scottish Rite Audi- 

The attractive, two-color piece is the 
spearhead for a new Chamber program of 
aiding San Francisco firms with salesmen 
visiting outside areas in their "selling" of 
San Francisco. 

Michael J. Hughes, Chairman of the 
Chamber Committee which evolved the 
pamphlet, said it will furnish salesmen with 
"abundant facts and proof" of San Fran- 
cisco's important position in Western busi- 
ness and industr.N' and "will aid them in 
their selling not only of San Francisco but 
of their own products." 

The sales rally has been called by the 
San Francisco Sales Executives Association 
of which E. D. Maloney is president. The 
Chamber's presentation of 1500 pamphlets 
will be made by J. Howard Patrick, Chair- 
man of the Domestic Trade Committee, as 
a part of the program. He will describe its 
uses to the salesmen. 

Celebration To Mark 
Expansion Of FT Zone 

A community celebration next week will 
mark an important milestone in the five- 
year history of San Francisco's Foreign 
Trade Zone as the internationally-known 
facility- completes an expansion which will 
double its capacity. 

Zone Superintendent James Campbell re- 
ported today that within a week work will 
be completed bringing all of Pier 45 into 
the zone's working area. It will, he said, in- 
crease the total area from 302, .378 square 
feet to 653.990. Civic and business officials 
are expected lo observe the occasion in a 
special event, plans for which are being 
formulated this week. 


Thursday, March 19, 1953 

Chamber To Make Trade Development 
Trip To Hawaiian Islands In October 

Members of the Inter-City Section of the San Francisco Chamber of Com- 
merce will embark in October on their first trade development trip to Hawaii 
it was announced this week by Roy P. Cole, Section Chairman. Object of the 
trip will be to advance trade relations between the Islands and San Francisco. 

The proposed visit was approved last week by the Chamber's Board of 
Directors who agreed that the event would be in line with this organization's 

coiitiiuu'd olTorls lo stimulalo domestic 

trade and l)uild port traffic. 

Roy P. Cole 

be about 10 

George F. Hansen, Chair- 
man of the Hawaiian Af- 
fairs Section, said, "The 
purpose of the trip will be 
lo have a representative 
group of San Francisco 
business leaders talk per- 
sonallj- with the trade and 
industrial leaders in the 
Territory in order to dis- 
co\er wa>s and means of 
increasing trade and com- 
merce between our two important Pacific 

Hansen said the trip wil 
da%s in length. Chamber 
members will travel by air 
and by the Matson Naviga- 
tion Company's Lurline. 

It is planned that the 
Chamber's delegation will 
obtain a first-hand knowl- 
edge of the Territory's econ- 
omy, its potentialities and 
its problems. A survey will 
be made of trade opportu- 
nities with the results to 
be reported to the full Chamber member- 

Veterans' Legislation 
On Parking Supported 

The Chamber has put its support behind 
State legislation which would give deserv- 
ing disabled veterans the privilege of park- 
ing their cars without charge in metered 
or time zones in California cities. 

Alan K. Browne, chairman of the Cham- 
ber's Civic Dexelopment Committee, said 
that some cities — San Francisco included — 
have already granted the parking privilege 
to the disabled veterans. 

The proposed legislation he said, would 
extend the pri\ilege to all California cities 
and at the same time eliminate identifica- 
tion confusion with the issuance of special 
license plates or other insignia. 

G. F. Hiinsen 

When you gave to 


helped suppoft 
the /pirerican 

Chamber Appoints 
11 Committee Heads 

The Chamber's 19.")3 Program-For-Prog- 
ress received new impetuj (his week with 
appointments b>' Chamber President J. W. 
Mailliard, III, of two Committee Vice 
Chairmen and nine new Sub-committee 

Committeemen named and their working 
segments of the Chamber's 1953 action pro- 
gram are: 

Public Affairs, Aviation Section: Legisla- 
tive Sub-Committee — Frederick L. Hewitt, 
attorney; Air Force Academy Sub-Commit- 
tee (working toward the establishment in 
Northern California of the proposed new 
academy ) — George C. Tenney, president, 
McGraw-Hill Publishing Company. 

Public Affairs, Public Health Section: 
Sub-Committee on Health Problems of the 
Aged — J. T. Hughes, Crown Zollerbach 
Corporation; Legislative Sub-Committee — 

Arthur H. Connolly, Jr., Connolly & Cerini. 

Sub-Committees of the Industrial Devel- 
opment Committee: South of Market Rede- 
velopment (will help satisfy the urgent 
need for well-located commercial and in- 
dustrial building sites) — John McCrea, 
Swinerton & Walbcrg Co.; Removal of Tem- 
porary War Housing (involves all land in- 
dustrially zoned) — Vincent Mead, Buckbee, 
Thorne & Co.; Revision of Zoning Ordi- 
nance (will primarily be concerned with 
any commercial and industrial rezoning) — 
Frank P. Gomez, industrial realtor; Legis- 
lation, Codes & Structures — J. F. Barrett, 
Jr.. Barrett & Hilp; Project Planning — 
John S. Bolles, Ward & BoUes. 

Agricultural Committee (Vice Chairmen) 
— Thor W. Christensen, agricultural engi- 
neer. Pacific Gas and Electric Company, 
and Gus Olson, farmer, Clarksburg, Calif. 

Mailliard also named Frank W. Fuller, 
Jr., director, W. P. Fuller & Co., as Vice- 
Chairman of the Chamber's Aviation Section. 

G. E. Talmage 

World Trade Fair 
Set For JCI In June 

A 'round-the-world "tour" is in store for 
delegates to the Junior Chamber of Com- 
merce International Congres.; in June 
and the "world" will be 
under a single roof in 
the City by the Golden 

Thus did George E. 
Talmage, newly-ap- 
pointed Chairman of 
the Chamber's World 
Trade Fair scheduled 
for June 24-28, descriije 
one of the major at- 
tractions the city has 
planned for the dele- 
gates — the sixth an- 
nual international display of products and 
services in the Palace Hotel. 

The Fair has been moved, he said, from 
its usual month of May into June to coin- 
cide with the international gathering of 
more than a thousand Jaycee men at the 
Congress, first ever to be held in San Fran- 

Thousands of products and services which 
the free nations of the world exchange will 
be on exhibit, Talmage said. It will be 
sponsored, as always, by the San Francisco 
Chamber and its World Trade Association, 
in cooperation with the City and County. 

School Issue Arises In 
Redevelopment Program 

In line with its support of the proposed 
South of Market Redevelopment Plan, the 
Chamber has requested the Board of Edu- 
cation to "give serious consideration" to the 
idea of erecting only temporary school 
structures in the area. 

The district under discussion includes 
19 blocks within the boundaries of Mission, 
Brannan, Third and Ninth Streets — an area 
which the Chamber is urging be rede- 
veloped for much-needed commercial and 
industrial facilities. 

James Q. Brett, chairman of the Cham- 
ber's Industrial Development Committee, 
said, "It is understood that the Board of 
Education has selected an architect to pro- 
pare plans for a permanent type of school 
building in the area in spite of the rede- 
velopment plans. 

"The expenditure of public funds in such 
a move is inadvisable." 

Five reasons having to do with the char- 
acteristics of the area and school construc- 
tion requirements were advanced to the 
Board by the Chamber Committee. 


Declaring San Francisco's Laguna Honda 
Home for the Aged the first of many im- 
portant health problems of the aged facing 
the community which must be solved, the 
Chamber has asked Mayor Robinson and 
the Board of Supervisors to approve a pro- 
posed 1953-54 budget for the home mari^ing 
an increase of an estimated $328,125 over 
last gear's appropriation. 

"The city would be spending money to 
save money by granting additional funds 
for the Home," said Rodney R. Beard, M.D., 
chairman of the Chamber's Public Health 
section which recommended the approval 
to the organization's board of directors. 

He declared that without adequate atten- 

tion now to the Laguna Honda Home, the 
aged would become an increasing problem 
financially, to the city and the State. 

Following extensive study, capped by a 
five-hour tour of inspection of the Home by 
an entire sub-committee headed by J. T. 
Hughes, the Section conferred with Louis 
H. Blumenthal, chairman of the Commu- 
nity Committee on Problems of the Aging. 

Beard and Hughes found many deficien- 
cies in equipment, size of staff and rehabili- 
tation of patients. 

The.v pointed out that the institution 
furnishes more than half of the total com- 
munity resources for the care of the aging 
and chronically ill of San Francisco. 

Thursday, March 19, 1953 


E-B Day Sponsors 
Hoped To Reach 700 

Local business firms this week were re- 
ceiving invitations to participate in Educa- 
tion-Business Day, April 10. 

More than 700 business persons are ex- 
pected to visit San Francisco schools on 
"E-B" Day sponsored by the Chamber in 
cooperation with the Board of Education. 

Ross Buell, chairman of the Chamber's 
Business-Education Committee, said, 
"There is no limit on the number of repre- 
sentatives who may attend from any one 
firm, nor is there any limit on the number 
of firms who may participate. We ask that 
San Francisco business leaders put the 
project at the top of their agenda." 

Fox Represents C of C At 
Western States Council 

The Chamber's membership was repre- 
sented this week at the Annual Conference 
of the Western States Council by Chamber 
General Manager G. L. Fox. 

The Council, an association of chamber 
of commerce managers working to advance 
the business, economic and general welfare 
of the West, met in Spokane, March 15-17. 

Fox presided at the conference's opening 
session and on Tuesday led a group dis- 
cussion, titled "The Industrial Possibilities 
of the West." on Textiles, Chemicals, 
Plastics and Rubber. 

Whats Going On 


March 19 — April 2, 1953 

(Editor's Note; C'hambpr members interested in 
subject matter before Committees are cordialI>' in- 
vited to participate. For particulars, call KXbrooii 
2-4511, Ext. 28.) 

Municipal Conference — March 19, 3:30-5 
p.m., Room 200, Chamber. 
Agenda: Organizing Conference recom- 
mendations to Mayor on 1953-54 City- 
County Budget. 
Manufacturing— March 23, 12 :15 p.m., Fair- 
mont Hotel. 

Agenda: Reports on (1) proposed Safety 
Fair run by Vocational Department, S. F. 
Public Schools; (2) textile mill at San 
Quentin by Sub-committee on Prison In- 
dustries; (3) pending State legislation. 
Federal Tax Conference — March 25, 12 
noon, Franciscan Room, Sir Francis Drake 

Agenda: Individual tax rates in Federal 
Tax Program; 1953-54 Federal Budget; 
Defense and Non-Defense Spending; An- 
alysis of Appropriation Requests; Excess 
Profits Tax and Corporate Tax Rates. 
Mining— March 25, 12:15 p.m.. Commercial 

Agenda: Consideration of State legisla- 
tion affecting gold mining industry (anti- 
dredging bill, industrial insurance bill); 
further consideration of Chamber's gold 
monetary policy. 
Government Purchasing March 26, 12:15 
p.m., English Room, Palace Hotel. 

Agenda: Special luncheon meeting with 

MODERATOR LOUIS B. LUNDBORG (above, Icjl) h shown as he opened last fortni^hrs 
RMA general membership meeting; sealed, left to light, are RMA President Jerome P. New- 
baiier. Chamber Vice President Belford Broun, Hale Bros. President Chas. S. Hobbs, City 
Planning Director Paul Oppermann and Sommer & Kaiijmann President Herbert L. Sommer. 


Others were: Jack Ekcr. Director of Traf- 
fic, Police Department; Paul Oppermann, 
Director, City Planning; James H. Turner, 
Manager, Public Utilities; and Vining T. 
Fisher, Manager. Parking Authority. 

Louis B. Lundborg, Vice President, Bank 
of America, N.T. & S.A. was moderator. 
RMA members of the panel were: Chas. S. 
Hobbs, President. Hale Bros.; Herbert L. 
Sommer, President, Sommer & Kaufmann; 
and Paul R. Mills, President, Clinton Cafe- 

"Greater understanding of problems be- 
tween retailers and city officials was real- 
ized," according to both Newbauer and 
Lundborg. They reported parking, traffic, 
decentralization and night openings were 
discussed "to everyone's advantage." 

Island Products Display 
Co-Sponsored By Chamber 

Stimulation of trade between the Ha- 
waiian Islands and San Francisco is the 
rea.son for the first exhibit of Island handi- 
craft ever to be shown on the Mainland 
now on display in the lobby of the Matson 
Building, 215 Market Street, according to 
J. Howard Patrick, Chairman of the Cham- 
ber's Domestic Trade Committee. 

Sponsored by the Chamber and the Mat- 
son Navigation Company, the exhibit will 
continue through April 8. Cooperating are 
the Honolulu Chamber of Commerce and 
the Government of Hawaii. 

Committee Prepares For 
unior Grand National 

San Francisco will alwa>s remain the re- 
tail center of the vast area of which it is 
the hub, provided merchants and other cit- 
izens continue to tackle with vigor such 
problems as traffic, transit, parking, and 
making the city attractive for visitors, ac- 
cording to Dewey Mead, president of the 
Board of Supervisors. 

Mead made the prediction — and the chal- 
lenge — at the first general membership 
meeting of the Retail Merchants Associa- 
tion (RMA) of the San Francisco Chamber 
of Commerce held last fortnight at th? 
Bellevue Hotel. More than 100 retailers 
gathered at the discussion type meeting. 

Mead was one of five city officials on the 
special panel assembled by RMA officials 
headed by President Jerome P. Newbauer. 

Canadian Bank Offers 
Industrial Aids, Data 

Practical assistance to San Francisco 
firms wishing to explore possibilities of es- 
tablishing new industries in Canada has 
been offered by the Business Development 
Department of The Royal Bank of Canada, 
it was reported this week. 

In a communication to Chamber General 
Manager G. L. Fox, the bank said that "be- 
cause of the intense interest in matters 
Canadian among American businessmen 
today, your members might be interested in 
knowing about our somewhat unusual serv- 
ices outside the realm of routine banking." 
Included are lists of desirable plant sites, 
available premises, factual information on 
labor, transportation, power and taxes 
"an.vwhere in Canada." 

Inquiries for full industrial information. 
Fox said, should be addressed to The Royal 
Bank of Canada. Business Dexelopment De- 
partment, Head Office, Montreal, Canada. 

Small Business Specialists of militaiw 
purchasing agencies in Bay Region for 
consideration of government purchasing 
as it affects Chamber members (see 
story, Page 1). 

Trade Association Executives — March 30, 

12 noon, Solari's Grill. 

Agenda: Election of Officers. 

Traffic & Highway— April 1, 10:30-12 noon. 

Room 200, Chamber. 

Agenda: Study of State operation of 
Golden Gate Bridge and Trans-Sierra 



When farm animals parade for judging 
during the Grand National Junior Live- 
stock Exposition in San Francisco's Cow 
Palace, March 28 to April 2, there will bo 
some good California beef "on the hoof" 
put there with the help of the Chamber. 

Paul H. Anderson of Wasco. Kern County, 
has entered the calf which he purchased 
with the help of the Chamber last year. 
The Chamber each year "sponsors" one of 
the winners of the event's calf scramble by 
contributing $125 toward the purchase of a 
farm animal, according to Jesse W. Tapp, 
Chairman of the Chamber's Agricultural 

Tapp also announced that his Committee 
will hold its April meeting at the Cow Pal- 
ace in connection with the Li\cstock Sales 
luncheon on April 1. 


Thursday, March 19, 1953 

World iradcrs In e tt- ■ / tt- / r 
, ^ , 1 • T^ • i liittiuQ the Hiob jpots 
Membership Urive - "^ or 

by VC'alt Brown = 

YounK men in the trade, shipping and 
allied fields are again being offered the op- 
portunity of joining the Chamber's Junior 
World Trade Association. 

The professional world trade group with 
business and social activities has nominal 
yearly dues of $5 and is open to men "to 
the age of thirty-five," according to James 
Heinecke of Atkins, Kroll & Co.. and Dirk 
Van Meurs of Otis. McAllister & Co., who 
arc directing a membership drive. 

The group's active program includes a 
monthly meeting with a featured speaker. 

The staging of the International Ball- 
social highlight of World Trade Week in 
May — is an activity of the group. 

S. F. To Be Represented 
At Packaging Event 

San Francisco firms engaged in the pack- 
aging industr\- are expected to make a 
large contrilmtion to the success of the 
forthcoming American Management Asso- 
ciation's 22nd National Packaging Exposi- 
tion in Chicago. April 20-23. according to 
Lewis M. Holland. Manager of the Cham- 
ber's Industrial Department. 

The four-day show, together with its 
companion event, the American Manage- 
ment Association's National Packaging 
Conference, will be the principal feature of 
Packaging Week, also being observed. 
April 20-23. 

Holland said, "San Francisco firms work- 
ing in all phases of the industry have kept 
abreast of new developments, and in many 
instances have pioneered new means and 
techniques of packaging. San Francisco's 
know-how will be represented at the Chi- 
cago meet." 

Vice President Belford Brown represented the 
Chomber ot o recent luncheon meeting with 
Chorls S. Thonnos, Under-Secretory of the Navy 
... A special film on range reclamation, being 
produced by the Chamber's Agricultural Committee 
In cooperotion with the U. C. Agri. Ext. Service, 
will soon be completed . . . The Chamber and the 
Bd. of Stoie Harbor Commissioners ore readying 
themselves for entertainment of opproximately 400 
cotton shippers coming to SF, Apr. 9-19 for their 
onnuol convention; the two organizations were re- 
sponsible for the convention's being slated for SF 
ond the opportunity will be used to "sell" the 
shippers on using this port . . . The Great Golden 
Fleet of the Chamber took 70 members of the 
American Chemical Society on a tour of SF Bay 
lost Fri. — another in the group's series of trips de- 
signed to acquaint Industrial executives with local 
monLfacturlng and trode focllitles . . . The Motor 
Car Dealers Ass'n of SF is reviving Its traditionally 
great Automobile Show next week; a handsome 
display is slated to open Sat. and run through 
Mar. 29 in Civic Auditorium . . . Richard Macfar- 
lane leoves his position as Public Relations Direct- 
or, Board of State Harbor Commissioners, Port of 
S. F. ot the end of this wk. to toke o speclol-writ- 

Board Meets At Presidio 

In line with its continuing program of 
offering the Armed Forces full cooperation, 
the Chamber's Board of Directors is meet- 
ing today at the San Francisco Presidio. 

As guests of Lt. General Joseph M. Swing, 
USA, Commanding General, Sixth Army, 
the Chamber's governing body will be ad- 
dressed by Gen. Swing's Chief of StafT, 
Brig. General William T. Sexton, and 
Colonel William J. Epes, Sixth Arm\- Comp- 

C of C Urges 7-Point Highway Program 

(Continued from Page 1) 
The Chamber's "seven-point" program 
provides : 

1. That the Legislature adopt a mainline 
system of State highways totaling between 
4,224 and 5,000 miles in length. 

2. That in considering the mainline sys- 
tem, the Automotive Safety Foundation's 
"Study System No. 1" be used as a starting 

3. That expenditures of any additional 
highway revenues which may be made avail- 
able be expended exclusively upon the main- 
line State Highway System until it is con- 
structed or financed. 

4. That the California Highway Commis- 
sion continue to allocate, annually, and the 
State Division of Highways continue to ex- 
pend upon the adopted mainline system 
from current revenues, approximately the 
same percentage of such revenues as are 
now expended upon such mainline system 
— unless the Commission shall find that the 
expenditure of a portion of such funds in 
other State highway projects in a given 

area ofi: the mainline sjstem will better 
serve the traffic needs of that area. 

5. That any new revenue shall be subject 
to the present Northern-Southern alloca- 

6. That there be a one-cent-per-gallon in- 
crease in motor vehicle fuel taxes and an 
increase in other highway user taxes which 
will produce a sum equivalent to a 22 per 
cent increase in such taxes and which will 
maintain the present balance between pas- 
senger cars and commercial vehicles in re- 
spect to proportion of taxes paid. 

7. That a comprehensive study of the 
State's transportation needs be made 
through proper action of the State Legisla- 

ing spot at the SF News — his former employer in 
the days when he was News shipping editor . . . 
Chamber officials lost wk. lauded announcement by 
Trans World Airlines of plans for construction of 
o now $50,000 ticket office In the heart of SF's re- 
tail soles district. Wm. J. Honley, newly-apptd. 
dist. sales mgr. for TWA. said the new office will 
be at 891 Market St. . . . Mark Berke, director, 
Horold Brunn Institute for Cardiovascular Research 
ot Mt. Zion Hospital, recently announced that two 
Federol grants totaling $25,348 have been award- 
ed the Institute and thot they will be used for 
continuation of Investigation into chloesterot meto- 
bollsm, considered one of the chief factors in 
"hardening of the arteries." . . . Interest in 4-H 
Club youngsters and Future Farmers of America is 
one expression of the Chamber's concern for agri- 
culture of this region and so the Agri. Dept. ar- 
ranges frequent SF tours for the young ranchers & 
farmers. Most recent was a visit to the Chinese 
Y.M.C.A.; next comes a tour of the PFE ship,- 
Golden Bear; ond on Mar. 31 the Chomber will 
help entertoln 100 4-H Clubbers at o F'mont Hotel 

Varied Program Slated 
For U. S. Chamber Meet 

The Chamber of Commerce of the United 
Stales has promised that its 41st Annual 
Meeting, to be held April 27-29, in Wash- 
ington, D. C, will develop "pay dirt news" 
for the American taxpayer. 

According to Arch N. Booth, U. S. Cham- 
ber Executive Vice President, the meeting's 
agenda will highlight the outlook in the 
fields of taxation, social legislation, foreign 
policy, government economy and labor re- 
lations. It will also "take soundings of spec- 
tacular possibilities for private action to- 
ward better living for more people," Booth 

San Francisco Chamber officials this 
week urged attendance by local U. S. 
Chamber members. 

Tax Conference Planned 

( Continued from Page 1 ) 
who will be present to give "first-hand in- 
formation on the Washington scene," ac- 
cording to Magrudcr, will be: James L. 
Madden, chairman, United States Chamber 
of Commerce Committee on Taxation; 
George H. Koster. member. Taxation Com- 
mittee, U. S. Chamber; George Cline Smith, 
Manager, Finance Department, U. S. Cham- 
ber, and J. Kirk Eads, Secretary of the 
U. S. Chamber's Taxation Committee. 

Reservations for the Conference and 
Luncheon may be made by calling EX 
2-4511, Ext. 16. 


2c PAID 

San Francisco, Calif. 

Permit No. 1880 


Raymond Foumlval, Ass't Editor 

Published every other week at 333 Pine St.. San 
Francisco, Zone 4. County of San Francisco, Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year.) Entered as Second Class mat- 
ter April 26. 1944. at the Post Office at San Fran- 
cisco. California, under the act of March 3. 1879. 




APRIL 2, 1953 


Executives, Teachers Prepare 
For Education-Business Day 

"Meet S. F. Today" 
Does Selling Job 

Salesmen and business executives 
throughout the city this week hailed the 
Chamber's now promotional pamphlet, 
"Meet San Francisco Today" as one of the 
handiest pieces ever produced for the pur- 
pose of selling San Francisco's advantages. 

Colorfully printed and folding to a com- 
pact v.'allct size, the piece sets forth sans 
fanfare and cumbersome detail all of the 
city's major selling points. 

It was evoh'ed under the supervision of 
Chamber Committeeman MichaelJ. Hughes 
and was given primary distribution to 1!500 
local salesmen at last fortnight's Sales Ex- 
ecutives Association giant "sales rally." 
This was the spearhead of an intensified 
campaign being conducted now by the 
(Continued on page 4, column 1) 

Gov. Pyle To Speak At 
Farm-City Conference 

Farm surpluses, toll roads, the produce 
market and tariffs will bo closely examined 
and discussed by both farm and city lead- 
ers April 21 at the Chamber's 1953 North- 
ern California Agriculture-Business Con- 
ference to bo held in the St. Francis Hotel. 

BiftKest urban-rural event of the year, 
the meetinK will be highliRhted by the ap- 
pearance of Governor Howard Pyle of Ari- 
zona as principal speaker. 

The Conference will open at 9:45 a.m. 
with a round-table discussion to last until 
luncheon at 12:30 — following which Gov- 
ernor Pyle will speak. 

Purpose of the gathering is to help solve 
certain farm problems and to broaden the 
areas of understanding between San Fran- 
cisco business executives and agricuHural 
leaders of northern California, according 
to Jesse W. Tapp, Chairman of the Cham- 
ber's sponsoring Agricultural Committee. 

The Chamber's Third Annual Education- 
Business Day, a program aimed at enhanc- 
ing civic progress through greater under- 
standing between businessman and teacher, 
will be held a week from tomorrow in vir- 
tually all of San Francisco's public schools. 

Those still desiring to participate in 
E-B Day, may make arranKenrients by 
telephoning the Chamber, EXbrook 
2-4511, Ext. 85. 

More than 700 business executives will 
spend the day in schools throughout the 
city — taking a "refresher course," as it 
were, in the ftmdamentals of public educa- 
tion. The objecti\e of the daj', according to 
E-B Day Chairman Ross Buoll, is to bring 
about a closer acquaintance on the part of 
San Francisco businessmen with the teach- 
ers, their work and their problems. It is 
the follow-up event to "Business-Education 
Da>" when 3400 teachers visited plants and 
business offices last November. 

Cooperating in the program is the Board 
of Education. Representing the latter is 
Fred A. Hanson, a graduate of San Fran- 
cisco State College and a teacher now at 
Everett Junior High. 

The Chamber wishes to commend the 
District Attorney's office for its effective 
action in orderinj; the discontinuance of a 
questionable coupon-book promotion in San 
Francisco under a name similar to the Cham- 
ber's Retail Merchants Association. There 
was a'osuluten no coiinecia)ii bciwceii ilic 
promotion and the RMA, and the Chamber 
highly disapproves of methods such as were 

IINAL PLANS for E-B Day were being cum- 
pleled this ucek by Chairman Ross Biiell 
(right) anil Fred A. Hansen. Board of Educa- 
tion representative. 

AT FEDERAL TAX CONFERENCE.- left to right. Harlan h Peyton, Vice President. V. S. 
Chamber and President. Spokane Chamber: James L. Madden, panel member: S. F. Chamber 
President J. W. Mailliard. Ill: Dr. George Cline Smith, panel member; and F. B. Magruder, 
S. F. Chamber Committeeman and Chairman of the Conference. 

Chamber Action 

ol llie Past Two Weeks 

1. Published new pamphlet, "Meet San Fran- 
cisco Today" and distributed to thousands of 
salesmen (P. I) 

2. Scheduled Agricttlltire-Business Meet (P. 1) 

3. Planned Education-Business Day (P. 1) 

4. Sponsored Tax Conference (P. 1) 

5. Put Highway program before Lejjislature 
(P. 3) 

6. Advocated State Tax Economy (P. i") 

7. Encouraged local sales to governmeni (P. i) 

8. Arranged promotion of Port to shippers 
(P 4) 

Tax Meet Points Up 
Need For Gov't Economy 

Members of the San Francisco Chamber 
last week received new ammunition for 
their fight to relieve pressure on the na- 
tion's economic heart by lowering Federal 
expenditures and the resultant tax burden. 

Eighty San Francisco and Northern 
California businessmen attending the 
Chamber's Federal Tax Conference, learned 
the Federal cash budget can be "over- 

F. B. Magruder, Vice Chairman of the 
San Francisco Chamber's Tax Section and 
tax commissioner of the Southern Pacific 
Company, was chairman of the Conference. 

Dr. George Cline Smith, manager of the 
C. of C. of the United States' finance de- 
( Continued on page 4, column 2) 


Thursday, April 2, 1953 

General Business Activity 


Kconomic conditions in San Francisco 
and the Ba.\ Area in Fchruarj bettered a 
year auo but there were no startling gains. 
kmplo\ment rose slightlv abo\e a year ago 
to a new February hlRh. Ba\ Area depart- 
ment store sales kept pace with the State 
and the Twelfth District with moderate 
gains. Wholesale trade recorded small 
gains. Manufaeturins industries operated 
close to the le\el of a >car ago. Acti\it.\- in 
the construction industr.N moved up slight l.\. 
Transportation, communications and util- 
ities group also moved up slightly. Financ-e. 
insurance and real estate group made the 
largest gains in emplo>ment percentage- 
wise of any group during February, and for 
the first two months but the Bay Area 
bank debits were below last year. 


Ba\ Area February emplo.xment amount- 
ed to 1,013.400 according to preliminary es- 
timates, establishing a new February high 
and surpassing January with 1,010,700 (re- 
vised) and Februarx- last year with 1,002,- 
800 persons. Emplo\ment for the first two 
months averaged l':> above the like period 
last year. All industr>- groups shared in the 
gain except Government which was off 19c. 
The Manufacturing industry led all indus- 
try groups with 209,300 emplo.\ed persons 
followed by the service industry with 204,- 
300 and retail trade was third with 170,000 


San Francisco and the Metropolitan 
Area retail department store sales during 
February experienced the same increase 
of 3'/r as that of Northern California and 
the State. Employment in the trade field 
reported at 170.000 was up 1.4''r above last 
year. Emplo.xment in the wholesale trade 
field amounting to 71,300 was up 1.6' r. 
Pacific Coast Wholesalers sales during Jan- 
uar>- were reported 2% above a year ago 
compared to 1% in the nation. 


Contract construction in the Metropol- 
itan Area in February was employing 65,- 
200 persons compai'ed to 64,400 a >ear ago. 
February building permits in the 9-County 
Area provided for 2,400 dwelling units, an 
increase of 50' r over January. San Fran- 
cisco building permits rose sharply over a 
year ago. Residential building permits value 
was up 1159r and non-residential permits 
value 292';. 


The transportation, communications and 
public utilities group in the Metropolitan 
Area emplo> ed 116,200 persons in February 
or 1.77f more than last February. There 
were 38,596 freight car movements in the 
San Francisco-Oakland switching limits in 
February compared to 41,434 a year ago. 
During February there were 393 ship ar- 
rivals in the Ba.x' with registered tonnage 
of 1.854,774 compared to 396 ships with 
tonnage of 1,869.048 last year. The Port of 
San Francisco during February handled 

MPJUJ ■ii-rnJ4 tj n 

395,091 revenue tons; 190,086 wore foreign, 
28,983 intercoastal, 5,697 coastwise, and the 
balance inland waterways. San Francisco 
Airport traffic exceeded a year ago. Inter- 
city' traffic o\er thr P>a\ Bridge dropped 

February, 1953 



100 / 


^ // 



. "" /-^ yC 



' 1951 




V ^^V '"V 


=^^^-'--<^=^<===--cr~i»i^» y 

— 1 — 1 — 1 — 1 1 1 1 1 1 1 


1.7'; below last .\ear but the Golden Gate 
Bridge traffic rose 8.7%. 


Finance, insurance and real estate in- 

dustry group in the Bay Area gave activity 
to 64,300 persons in February, an increase 
of 2.17f over a year ago, the highest gain 
in any of the industry groups. Bay Area 
February bank debits amounting to $3,666,- 
184,000 re\erscd the general trend in the 
Twelfth District and dropped 4.1% from 
last year compared to District gain of 3%). 
Bakersfield led California cities with a 28%) 
increase. February trading on the San Fran- 
cisco Stock Exchange was active with num- 
ber of shares up 15% over a year ago while 
market \alue of $16,465,400 was practically 
identical to last year. 


February electrical energy sales in San 
Francisco were 2.3% above last year and 
the two months cumulative was up 77c. 
Commercial and industrial water consump- 
tion was I'y above the like period last year. 


San Francisco Chamber of Commerce 
business activitj- Index in February at 117.3 
(1947-49 Avg.=100) cut slightly below last 
year's at 118.3, but February 1953, had one 
less business day than February 1952. The 
first two months averaged 0.8%. above a 
year ago. 


•GENERAL BUSINESS ACTIVITY 1947-49 Av.=100 117.3 


Value 4.598,226 

Residential, New Value 2,412.210 

Dwelling Units Number 279 

Single-Family Units, New Number 81 

Non-Residential. New Value 1,296,296 

Addns., Alterations and Repairs Value S74,720 

REAL ESTATE— Deeds Recorded Number 1,462 


FINANCE— Bank Debits $000 2..s92,617 

Postal Receipts $ 2,127.967 

S. F. Stock Exchange Shares Traded 1. 6.51. 936 

Market Value S 


INDUSTRY TREND— A Boy Area Counties i9i l,013.400ip) 

.MlK , .\\i. \\.ckl\ Earnings Dollars 78.93 

Manufatturin;; Employment Number 209..300(p) 

Cun.sliucUon Conliacl— Emplo.vmenl Number 65,200(p> 

Finance, Ins. & Real Estate— Emplo.vmcnt Number 64.300ipi 

Retail Trade — Employment Number 170.000ip) 

Wholesale Trade — Employment Number 71,300ip) 

Service — Employment- Number 204.3001 p) 

Trans. Comm. & Utilities — Emplo.vmcnt Number 116,200ipi 

Mineral Extraction Emplovmcnt Number 17,.500(pi 

Govt., Fed., State, Local Employment ' a i Number 93.200(pl 


TRANSPORTATION Frt. Car Movements Number 13..'314 

S. F. Airport— Planes In and Out Number 8.21.5 

Passengers Off and On Number 132.030 

Air Mail Loaded and Unloaded Pounds 2.154.643 

Air Express Loaded and Unloaded Pounds 468,882 

Air Freight Loaded and Unloaded Pounds 2,8.50.856 

Rail Express Shipments Number 102.610 

PORT OF SAN FRANCISCO— Revenue Tons Total 395.091 

Coastwise Revenue Tons 5.697 

Intercoastal Revenue Tons 2S.983 

Foreign Revenue Tons 190.086 

CARGO VESSELS IS. F. Bay)— Arrivals Number 393 

UTILITIES— Ind. and Comm. Gas Sales Cu. Ft. 1,461.249.800 

•Elec, Energy Sales— k.w, hours Index 131 

Water Consumption — Comm. and Ind Cu. Ft. 

NEW DEVELOPMENTS— Tourist and Settler Inq. No. 935 

Bay Bridge Vehicle Crossings Number 2.319.147 

Golden Gate Bridge Crossings Number S41,.3S9 


LIVESTOCK SLAUGHTER Total Number 131.7.31 

*S. F. LIVING COSTS All Items Index n5 6ibi 

•RETAIL FOOD Index 112 2 

— O.S 







S. 606. 664 



















































2 2 





















— 28.5 








270, .9,38 



4, .523, 105 





































6 2 






— 4,4 






2 3 






Prel 1 

some classified 

•New Series 11947-49 Average=.]nOi 
working: ibi Dec 19.52: ic^ 10,-)? cuprtPilv avo 


Thursday, April 2, 1953 


Supervisors Pass Chamber-Supported Gov't Purchasing 

South Of Market Redevelopment Program Field "Wide Open" 

The Chamber's continuing efforts to provide land area for urgently needed - - • 
commercial and industrial building sites were rewarded with victory this 
week when the San Fi-ancisco Board of Supervisors voted unanimously to 
designate a "redevelopment area south of Market Street." 

An area of 19-blocks is involved within the boundaries of Mission, Bran- 
~~ ~ ^ _ nan, Third and Ninth Streets. 

Chamber Sends 7-Point 
Program To Legislature 

Calling attention to the urgency of the 
highway problem in California and San 
Francisco, the Chamber last week request- 
ed support of its Seven-Point 1953 State 
Highway Financing Program from the San 
Francisco delegation in the California Leg- 
islature. The program was also placed be- 
fore Governor Earl Warren, Mayor Elmer 
E. Robinson, members of the Senate and 
Assembly Transportation and Revenue and 
Tax Committees, the San Francisco Board 
of Supervisors, and all Chambers of Com- 
merce in Northern California. 

In a letter of transmittal. Chamber Pres- 
ident J. W. Mailliard, III, said, "The enact- 
ment of highwaj' financing legislation dur- 
ing the 1953 Regular Session of the Cali- 
fornia Legislature is imperative. . . . The 
Seven-Point program to improve Califor- 
nia's mainline highway system which has 
been approved by the Chamber, will, we be- 
lieve, best meet our State's highway needs." 

The matter now moves to the City Plan- 
ning Commission for study. If the Commis- 
sion decides redevelopment is feasible, it 
will select a project area and prepare pre- 
liminary plans. 

South of Market redevelopment has had 
the continuing attention of the Chamber's 
Industrial Development Committee headed 
by James Q. Brett, according to Chamber 
General Manager G. L. Fox. 

"The decision of the San Francisco Board 
of Supervisors is due in no small part to 
the efforts of the Industrial Development 
Committee of the Chamber and Mr. Brett," 
Fox said. 

Graybiel Will Moderate 
JC Leadership Sessions 

Lloyd Graybiel, former Chamber director 
and current Chamber representative on the 
San Francisco Municipal Conference, will 
moderate the Fourth Annual Leadership 
Training Program of the San Francisco 
Junior Chamber of Commerce, according to 

Agricultural Committee 

Meets At Tr. Exposition •'''>''''''' president Phiup l. Mcciure 

•^ ^ The program, set for April 8, 15 

With the Cow Palace tanbark under foot 
and the colorful banners of the Grand Na- 
tional Junior Livestock Exposition over- 
head, members of the Chamber's Agricul- 
tural Committee held their regular April 
meeting yesterday in connection with the 
exposition's Livestock Sales luncheon. 

The Committee, headed by Jess W. Tapp, 
heard further news of Paul H. Anderson 
of Wasco, Kern County, whose calf — which 
he purchased with the help of the Chamber 
last year — is entered in the li\-estock judg- 
ing. Another "lucky farm boy" will be 
sponsored again this year, Tapp said. He is 
Mario Lommori, of Lyon, Nevada. 

Legislature Acting On 
Chamber-Supported Bill 

California's Senate Transportation Com- 
mittee on Tuesday of this week reported 
Bill 109 out of committee with a "do pass" 
recommendation following the Chamber's 
endorsement of the measure which would 
make an appropriation for the support of 
the San Francisco Bay Area Rapid Transit 

The bill would provide $400,000 to be 
used with appropriations of $350,000 by the 
nine Ba>- Area counties — San Francisco's 
share is $100,000— for studies and surveys 
necessary to develop a coordinated rapid 
transit plan for the nine counties. The mea- 
sure now moves to the Senate Finance 

San Francisco's $100,000 portion was ap- 
proved earlier by the Chamber's board. 

program, set for April 8, 15 and 22, 
has as its theme, "Your Future Begins To- 
day." Its purpose is to "provide competent 
advice from men who have proven them- 
selves successful leaders." 

Seven prominent speakers will address 
the three Wednesday sessions which will be 
held from 5:30-6:30* p.m. at Scottish Rite 
Auditorium, McClure said. 


The recent passing of Robert McAiiirruy 
Seurls, member of the Chamber's Alining 
Committee, was memorialized this week in 
a special Resolution aclopteit by the Com- 
mittee. Tribute was paid to Mr. Searls' un- 
tiring work as an authority in mineral re- 
source development, his constructive leader- 
ship in the field, and his reputation for 
being an outstanding American. 

San Francisco business concerns were 
urged this week by the Chamber to inves- 
tigate the possibilities at hand in the gov- 
ernmental purchasing field. 

Joseph S. Simon, chairman of the small 
business committee of the Armed Forces 
Regional Council, observed that in the last 
six months of 19.52, well over $260,000,000 
worth of Armed Forces procurement has 
been under the jurisdiction of various Bay 
Area procurement offices. 

In commenting on the hi};h amount of 
government purchasing in this area, James 
E. Holbrool<, chairman of the (Chamber's 
Government Purchasing sub-committee, 
said, "The business is avaihible, and is im- 
portant to an even greater expansion of 
San Francisco's wholesale, manufacturin}; 
and industrial development." 

Holbrook pointed out the Chamber is 
currently engaged in bringing San Fran- 
cisco businessmen and military purchasing 
agents of the area together in a series of 
government purchasing meetings. 

Two meetings have been held thus far in 
the series. Fifty San Francisco business- 
men and militar,v procurement specialists 
representing all three branches of the 
Armed Forces met last week at an in- 
formal luncheon convened by the Chamber. 
The first meeting of the series was held 
last January with the Air Force. 

Chamber Opposes Added 
California Tax Levies 

The San Francisco Chamber has gone on 
record in opposition to any new State taxes 
or increase in the present state tax rates 
for 1953-54 General Fund purposes, accord- 
ing to James E. O'Brien, Chairman of the 
Public Affairs Committee and F. B. Mag- 
ruder, Chairman of the Tax Section. 

They said the Chamber this week will 
recommend to the California Legislature 
that the budget "be kept within the bounds 
of existing revenue structure and available 

Governor Warren has estimated that, de- 
spite a reported $66,229,000 beginning-of- 
.\ear surplus (July 1. 1953), there will still 
be a deficit of approximately $25 million on 
June 30, 19.54. To meet this deficit, the Ad- 
ministration has recommended a new cigar- 
ette tax and increased levies on liquor and 
horse racing. 

Such increases are not necessary in 
view of the beginning-of-.\ear surplus, ac- 
cording to Magruder. Results of his Com- 
mittee's study of the matter, with addi- 
tional figures, are available to interested 
members at the Chamber, he said. 


A definite time schedule was established 
this week for the Chamber's October trade 
development trip to Hawaii, according to 
Roy P. Cole, Inter-City Section Chairman. 

Cole announced that departure from San 
Francisco b\' the Lurline would take place 
on October 3, with arrival in the islands 
scheduled for October 8. The Inter-City 
.Section members will leave for the Main- 
land on the morning of October 19. The 

timetable. Cole said, has been established 
to coordinate both air and ship travel. 

An organized tour program now being 
planned with the Honolulu Chamber of 
Commerce calls for visits to industry and 
business establishments of the islands. 

Chamber members have been requested 
to book their reserxations with their 
own travel agents or with Matson direct. 
The Chamber's delegation will be head- 
quartered at the Royal Hawaiian Hotel. 


Thursday, April 2, 1953 

Chamber, Harbor lo Host Six Hundred | 

At Western Cotton Shippers Convention | 

I Hilling The High Spots | 

Hj Walt Brown 

In one of the greatest single efforts ever made to "sell the Port" to pros- 
pective shippers, the San Francisco Chamber in coopeiation with the Board 
of Stale Harbor Commissioners this week firmed up final plans to host the 
1953 convention of the Western Cot- 
ton Shippers Association in the City 
by the Golden Gate, April 9-10. 

Close to 600 cotton shippers will bo at- 
tondinK, and although the convention car- 
ries the word "Western" in its title, in- 
dustr.N leaders from all of the nation's cot- 
ton growins states will be represented at 
the meetins- The\- were invited last ,\car b.N' 
the t'haniber and the Board. The o\ent will 
mark the first time their convention has 
c\cr been held in San Francisco. 

Chamber President J. W. Mailliard. III. 
will deliver an address of welcome to the 
visitors at their first business meeting on 
the morning of April 9. 

In addition to the two da.\s of business 
sessions, a full social program has been 
planned for the group including the annual 
"Steamship Night," a stag luncheon, a din- 
ner-dance. \arious receptions, a ladies' tour 
of the city and luncheon, and harbor 

The Port's facilities will be open for in- 
sj)ection by the cotton shippers during the 

Coiiniiittee Meetings 

April i; — April 16. 19.53 
Jliniiir World Trade Ass'n— April 2. 12 niKin. 
El .lardin; World Trade — April 2. 2-3 p.m.. Rm. 
200. Chamber; Foreign Gov't Repre.sentatives — 
April 6. 9:00 a.m.. Chamber otflces; Inter-Cit.v 
— April 7, 11-2 noon. Rm. 200. Chamber. 

Fox Reports New Officers 
Of Western States Croup 

Greater coordination of efforts 1).\ Cham- 
bers of Commerce throughout the western 
states will result from the Western States 
Council's annual meeting at Spokane, ac- 
cording to G. L. Fox, General Manager of 
the San Francisco Chamber, who attended 
the sessions last month. 

Kav\ C. Reynolds, Manager of the Boise 
Chamber, was elected President of the 
Council, with Fox as First Vice President. 
Lorin W. Markham of Spokane was chosen 
to be Second Vice President, and Earl W. 
Murphj', Secretarj' of the Idaho State 
Chamber of Commerce, was elected Secre- 
tar.\-Treasurer and will work closely with 
Mr. Reynolds in effectuating policies 
adopted at Spokane in regard to forest de- 
\elopment, the mining industry, highway 
problems and industrial development. 

The Council's next session will be held in 
Salt Lake City in October. 

Talking up S.F. in L.A.: that's what 70 members 
ol the Airi. Chemical Society did, last wk., follow- 
ing a "stop-over" in S.F. on their way to their con- 
vention In the southern city. A tour of the Bay on 
the Chamber's "Great Golden Fleet" and otbor 
hospitalities apparently impressed chemicol m 
dustry leaders. . . . Another special booster Iki 
S.F. is Chamber member George G. Wagner, pieo. 
of Hilton Lite Corp., who recently exhibited the 
Hilton outomotic cigarette lighter at the Not'l 
Ass'n of Tobacco Distributors convention in At- 
lantic City. Dominating his exhibit was o S.F. cablo 
cor: and 12,000 visitors to his booth were given 
S.F. souvenirs — furnished by his firm. There's real 
civic spirit for you! . . . Aircraft-parts manufactur- 
ing In S.F. — that's what took the Chomber's Charles 
Anderson (Indus. Dep't Ass't Mgr.) to Los Angeles 
last wk. to hove a look-see at how they do It there. 
He olso represented us at the State Chamber's 
Industrial Plont Location Comm. meeting, , . . First 
ship to discharge cargo at S.F.'s EXPANDED 
Foreign Trade Zone Is the P.T.L. ship, AMERICAN 
TRANSPORT, coming in todoy from Manila, Hong 
Kong & Yokohama. The arrival commemorates 
ochievement of the new large capacity of the Zone 
— a doubling In area. . . . Chamber Gen. Mgr. 
G. L. Fox was principol speaker ot .tijis week's an- 
nual dinner meeting of the Willows Chamber of 
Commerce. Fox spoke on "The Community Chal- 
lenge of 1953." 

Tax Facts Revealed At Conference 

Chamber Work "Sells S.F." 

(Continued from Page 1) 
Chamber to "sell San Francisco" outside 
the city. 

In addition to its use by salesmen calling 
on their customers in outside areas, the 
two-color piece is being made good use of 
bv such organizations as the SAN FRAN- 
CISCO EXAMINER, Crown-Zellcrbach 
Corp. and the Connor Spring Manufactur- 
ing Company. 

Other distribution is being made through 
the off-line agents of some 50 railroads, the 
San Francisco Consular Corps, the Western 
Cotton Shippers Association convention, 
salesmen who were unable to attend the 
sales rally, and the Committees, Depart- 
ments and individual members of the 

.1. Howard Patrick, Chairman of the 
Chamber's Domestic Trade Committee, 
said, "Orders for the pamphlet are literally 
flooding the Chamber's Domestic Trade De- 
partment. We will make every effort to 
supply them in the numbers requested, for 
we feel 'Meet San Francisco' gives straight- 
forward answers to why San Francisco 
leads the West, and why our city will con- 
tinue to hold its leadership." 

(Continued from Page 1) 
partment, said "The potential Federal 
cash deficit of $5.1 billion can be cut 
by $2.6 billion from foreign aid, and by 
$2.2 billion from the $25.4 billion requested 
for civilian government agencies by Mr. 
Truman. Thus the potential cash budget 
deficit is reduced to about $0.3 billion. And. 
this does not take into account cuts which 
might be made in the military budget with 
estimates running between $2 and $5 bil- 

Smith explained that, when speaking of 
cuts in the budget, it must be decided 
"which budget is going to be cut" — the ad- 
ministrative budget or the cash budget — 
and that the tax dollars are collected for 
the cash budget. 

Optimism on balancing the cash budget 
stems from ex-President Truman's fiscal 
forecasting practice of estimating expenses 
too high and revenues too low. 

The 1953-54 budget was prepared by Tru- 
man but submitted to Congress by Presi- 
dent Eisenhower. Indications already point 
to more revenue than anticipated and less 

expense than predicted, Smith declared. 

The meeting — co-sponsored by the San 
Francisco Chamber and the U. S. Chamber 
— also revealed four factors which are in- 
volved in any program of tax reductions. 

James L. Madden, second vice president. 
Metropolitan Life Insurance Company, de- 
clared tax cuts could very well increase the 
revenue gained by the federal government 
since more money would bo in circulation. 
The four tax reduction factors enumerated 
by Madden were: sound debt management; 
a balanced budget; rex'amped tax struc- 
tures; and a watchful eye on the welfare 
of business. 

F. B. Magruder, as chairman of the tax 
"workshop session," said, "During a 20- 
year period, taxes in California have in- 
creased 18-fold." 

The businessmen were welcomed by San 
Francisco Chamber President J. W. Mail- 
liard, III, and Harlan I. Peyton, vice presi- 
dent of the U. S. Chamber. 

The tax conference was a project of the 
San Francisco Chamber's Ta.x Section 
headed by Henry C. Judd. 

r Xfubiished it thi 







Francisco, Calif. 

Permit No. 1880 


Raymond Foumlval, Ass't Editor 

Published every other week at 333 Pine St.. San 
Francisco, Zone 4. County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription. 
One Dollar a year. ) Entered as Second Class mat- 
ter April 26. 1944. at the Post Office at San Fran- 
cisco, California, under the act of March 3, 1879. 


APRIL 16, 1953 




Agriculture Meet 
Here Next Week 

Agricultural and business leaders 
will gather once again at the San 
Francisco Chamber's round table of 
discussion when the 1953 Northern 
California Agriculture-Business Con- 
ference opens next Tuesday morning 
at 9:45 at the St. Francis Hotel. 

It will be the fifth 
e\ent of its kind 
planned by the 
Chamber's Agricul- 
tural Committee to 
enhance relations 
between San Fran- 
cisco and the im- 
portant agricul- 
tural areas sur- 
rounding the Ba\' 
Region. More than 
80 farm and busi- 
ness leaders are ex- 
pected at the round 

Governor Howard Pyle of Arizona will lie 
the principal speaker at a general luncheon 
to \f held at 12:30 p.m. in the hotel's Colo- 
nial Room. The title of his address will be 
"Listen, Neighbor!" 

Conference chairman will be Jesse W. 
Tapp, Chairman of the Agricultural Com- 
( Continued on Page 4, Column 3) 

Mobile Units To Exhibit 
Items Needed By Navy 

James E. Holbrook, Chairman of the 
Chamber's Government Purchasing Sub- 
Committee, announced this week that a 
mobile unit of the Bureau of Ordnance, 
Na\-.\- Department, which will be in San 
Francisco from April 20 through April 23, 
will afford local manufacturers a first-hand 
glimpse of items needed b.v the naval bureau. 

Articles to be exhibited are "generall,\' 
indicative of the types of repetitive items 
susceptible to production by small busi- 
ness." according to an advance bulletin 
from the Navy. They will be displa>ed in a 
large trailer at the Commerce High School 
athletic tield, Van Ness and Hayes Streets, 
from 10:00 a.m. to 5:00 p.m. during the 
four-day period. 

Navy personnel will be on hand to ex- 
plain the \arious components, methods of 
placing names on bidders' lists and furnish- 
ing of other pertinent data, Holbrook said. 

In its program of stimulating business 
for local manufacturers, the Chamber is 
cooperating with the Bureau in arrange- 
ments for the display. "It is hoped," said 
Holbrook, "that a large number of our 
manufacturers will avail themselves of this 
opportunity to see exactly how their pro- 
ductive services may fit into the nation's 
defense effort." 

Region's Industry Insurance Luncheon 
Streaks Ahead Tomorrow At Club 

Sensational advances in San Fran- 
cisco and Bay Region industrial de- 
velopment for the first two months of 
1953 over the similar period last year 
were revealed this week in the Cham- 
ber's roundup of new plant and ex- 
pansion commitments for January 
and February. 

While March figures have not as yet been 
tallied, the quarterly progress for both San 
Francisco and the entire region is expected, 
on the basis of the first two months, to be 
the greatest ever experienced. 

New plants and expansions in San Fran- 
cisco for the two-month period totaled 
(Continued on Page 4, Column 1) 

Chamber Action 

o\ the Past Two Weeks 

1. Arranged Agriculture-Business Meet (P. 1) 

2. Held successful EducntionBiisiiiess Day 
(P. 1) 

3. Participated in Piin-Americun Day ccrenioii- 
ies (P. 1) 

4. Helped arrange exhibit for benefit of local 
manufacturers (P. 1) 

5. Planned insurance industry luncheon (P. 1) 

6. "Sold San Francisco" to cotton shippers (P. 2) 

7. Co-sponsored safely fair (P. 2) 

8. Scheduled six trade trips (P. .S) 

9. Investigated contract potentials in Southern 
California for local manufacturers (P. 3) 

10. Aided in prouram for expansion of industry 
(P. 3) 

iV±ailii.iiu rvuui esses 
Pan-American Audience 

Solidarit.v of the Americas and San Fran- 
cisco's crucial role in U. S. -Latin America 
relations were underscored at Pan- Amer- 
ican Day ceremonies 
Tuesday featuring 
Chamber President J. 
W. Mailliard, III as 
principal speaker. 

Paul A. Bissinger, 
former Chamber Presi- 
dent, was chairman of 
the proceedings which 
were held in the ro- 
tunda of City Hall. 

Citing Europe's prob- 
lems as "infinitely more 
difficult than ours," 
Mailliard spoke with optimism of the West- 
ern Hemisphere's future. 

"The fact that we are free and have the 
power to guide our destinies is our greatest 
strength, our greatest potential — and car- 
ries with it a great responsibility." he told 
the more than 200 persons gathered for the 

/. \r. Mailliard. Ill 

Ray Murphy 

Tribute to the courage and resourceful- 
ness of San Franciscans when the 1906 fire 
leveled the citj-, and the insurance industry 
pla.^■ed an historic role, 
will be made at a spe- 
cial luncheon to be held 
tomorrow noon in the 
Commercial Club. Fea- 
tured speaker will bo 
Ray Murphy, general 
counsel, Association of 
Casualty and Suret.\- 
Companies, New York, 
whose talk will be 

"You're in the Driver's Seat." 

Murphy's address is expected to point up 
ways in which automobile insurance rates 
are established and means whereby drivers 
of \ehicles may bring about lower premiums. 

"Why are premiums so high and how can 
they be reduced?" are questions expected 
to be answered. 

Sponsors of the luncheon are the Cham- 
ber, the Board of Fire Underwriters of the 
Pacific and the San Francisco Commercial 
Club. Tickets are $2.50 each and may be 
purchased at the door tomorrow at noon. 

Chamber President J. W. Mailliard, III, 
will preside and C. M. Marshall, \icc presi- 
dent, Aetna Insurance Group, will intro- 
duce Murphy. 

As general counsel for the Association of 
Casualty and Suret>' Companies, Murphy 
has long had a leading part in the legal 
phases of the casualty, fidelity and surety 
insurance business. He joined the Associa- 
tion in 1938 following a brilliant career in 
law and public life. 

Hundreds Visit Schools 
In "E-B" Day Program 

The Chamber and the Board of Education 
last Friday completed another successful 
Education-Business Day program which 
took 625 business executives of San Fran- 
cisco to 56 of the city's schools. 

"Important advances were made," ac- 
cording to E-B Da.\- Chairman Ross Buell. 
"in the vital matter of bringing our busi- 
ness and educational elements closer to- 
gether in common understanding and co- 
operation." He said that hundreds of re- 
sponses, both from firm exccuti\es and 
teachers, indicated the day was "extremely 

The mass visits were made Friday be- 
tween 9 a.m. and 1 p.m., to 56 schools 
including San Francisco City College. Busi- 
ness persons witnessed teachers and stu- 
dents at work in the classrooms and dis- 
cussed matters of education costs, taxation 
and teaching techniques during luncheon 


Thursday, April 16, 1953 

Cotton Shippers Entertained In San Francisco 

500 Dclcti.ircs Shown 
Around C-irv And Port 

More Ihan 500 shippers from ever>- 
cotton-producing state in the nation 
ended a two-day convention in San 
Francisco last Friday amid an "all- 
out" hospitality program by the San 
Francisco Chamber of Commerce and 
the Board of State Harbor Commis- 

The dolosates were members of the West- 
ern Cotto.i Shippers Association whose 
ranks were swelled b.\- cotton men from as 
far awa.\' as Florida. The.\' v\-ere here for 
their 30th annual convention, for which 
the Chamber, the Board and the Cit\ made 
personal bids last year. 

W :i nioetin;; which capped ;i 
two-tlay program of social c\cnls and lours 
of the city arranged by the Chamhcr and 
the Board, the .\ss<iciat;on's 1953-;')4 presi- 
dent was elcc-cd in the person of C. N. 
Churchill, Jr.. of I'hocnix. .Arizona. Olhcr 
otliccrs chosen ucrc: .1. I,. Hiirschler ol 
I'asadcna, \ice president and T. J. Harvey 
of I.os .Angeles, executive vice president 
and secretary (re-elected). 

Chamber President J. W. Mailliard. Ill, 
welcomed the delegates at their opening 
session Thursday morning, April 9, at the 
Fairmont Hotel. The principal address was 
delivered \>y C. C. Smith, vice president, 
National Bank of Commerce — "Some Fac- 
tors Influencing the Marketing of the 1953- 
54 Cotton Crops." 

Throughout the two-da\ period of the 
con\ention, the Chamber and the Board of 
State Harbor Commissioners hosted the 
shippers on a boat cruise of San Francisco 
Bay and on \isits to the first unit of a new 
four-unit cotton concentration shed, the 

NEW PRESIDLST CONGRATULATED: Jcimcs II. Baker (Icfl). Acting Prcsidcnl of ibc 
Chamber's World Trade Association and Port Manager Robert H. Wylie (right) congratulate 
C. N. Churchill, jr., of Phoenix, Arizona, on his election to the presidency of the Western 
Cotton Shippers Association at the group's convention here last week. 





ALL TOGETHER: Cooperation hy the Cham- 
ber and Board of State Harbor Commissioners 
in the cotton shippers' contention even ex- 
tended to banner-hanging. Here are James 
Baker (left), T. J. Harvey of the Association 
(center), and Robert Wylie, lending a hand. 

Foreign Trade Zone, other waterfront facil- 
ities and commercial and industrial facilities. 

The occasion was one of "selling San 
Francisco" to hundreds of potential users 
of the Port. 

The delegates were also hosted at a re- 
ception Thursday evening by San Fran- 
cisco's steamship lines; at a luncheon Fri- 
day by the Bank of America, N.T. & S.A.; 
at a special "ladies program" Friday morn- 
ing by San Francisco's foreign freight for- 
warders; and at a reception Friday e\ening 
honoring the new^ officers and directors by 
the Atchison, Topeka & Santa Fe Railway 
Co.. during which entertainment was pro- 
\ided by the East Bay terminals. 

The event was climaxed Friday night 
vith an annual banquet and dance with 
a rangoments cooperated in b.\' the World 
Trade Association of the San Francisco 

A. V. Mattingl>-, staff member of the 
Eoard of State Harbor Commissioners, was 
chairman of the general arrangements com- 
mittee and Robert H. Langner, Manager of 
the Chamber's Port Promotion Department, 
served as vice chairman. 

Throufjh the facilities of the Chamber's 
Publicity Department, the Board and the 
Chamber cooperated in the production of u 
specially prepared, colorful program bro- 
chure distributed to all the delegates «hich 
included scenic views and tourist and busi- 
ness information on San Francisco. 


How the San Francisco Chamber can 
further aid the Department of Commerce 
in serving those whose trade benefits the 
Port of San Francisco is being discussed 
this week at meetings in Phoenix. Arizona, 
of the Department of Commerce's West 
Coast Foreign Trade Group. Representing 
the Chamber there is Alvin C. Eichholz. 
Manager, World Trade Department. 

Representatives from San Francisco and 
other Western trade centers will use the 
Ihree-day concla\e, April 1.5-17, to discuss 
a \aricd agenda, including such subjects as 
the services extended by the Department of 
Commerce to foreign traders, the use and 
limitation of controls on trade, overseas in- 
\estment problems, quotas and tariff modi- 
fications and customs simplification. 

Chamber Helps Sponsor 
Student Safety Fair 

On-the-job safety in San Francisco's 
plants will be urged by the Chamber's Man- 
ufacturers Committee in its joint sponsor- 
ship with other organizations of a "Safety 
Fair" April 27 through May 1. 

Planned to promote "greater concern and 
interest in shop and on-the-job safety" 
among the students, the Fair will be held 
at the John A. O'Connell Vocational High 
School and Technical Institute, 21st and 
Harrison Streets. It will feature displajs 
of safety educational materials and equip- 
ment by the National Safety Council, the 
E. D. Bullard Co., The American Optical 
Companj- and the Rausch & Lomb Optical 
Co. During the e\ent, students also will at 
tend sessions of the first annual Safct;,' 
Congress and exhibit recent work. 

Sponsoring the event with the Chamber's 
Manufacturers Committee are representa- 
tives of the National Safety Council, the 
Labor-Management Committee for ■ 
liceship, the American Association of 
Safety Engineers, the Safety Division of the 
Department of Industrial Relations, the 
State Council on Apprenticeship, the State 
Compensation Insurance Fund, and the San 
Francisco Unified School District. 


Samuel W. Anderson, Assistant Secretary 
of Commerce for International Affairs, 
U. S. Department of Commerce, will ad- 
dress tomorrow's joint meeting of the 
World Trade Association, Export Managers 
Association and World Trade Committee — 
12 noon. Nob Hill Room, Fairmont Hotel, 
His subject: "United States Foreign Trade 
Policies and Export Controls." Last-min- 
ute reservations may be made by calling 
EXljrook 2-4511, Ext. 46 or 78. Luncheon 
price: $2.25, payable at door. 

Thursday, April 16, 1953 


Six Trade Trips 
Planned For Year 

Three "flying squadron" trips, two 
extended visits and one goodwill 
cruise on the Great Golden Fleet will 
comprise the balance of the Cham- 
ber's 1953 trade development tour 
program, it was announced this week 
by Roy P. Cole. Chairman of the 
Inter-City Section. 

In a report pi'csented to the Chamber's 
Board of Directors today, Colo declared the 
"policj- of operation" for the scheduled 
trips will be to devote as much time as pos- 
sible to personal talks with businessmen in 
the areas visited. Reactions will be sought 
on San Francisco's trade relations and ways 
explored whereby this city can be of great- 
er service, he said. 

The "Flying Squadron" trips— so named 
because of their shortness and the small, 
fast-moving character of the delegation- - 
will be made to Lodi on April 22, to Gilroy 
on Ma\- 27 and to Marysville in June. 

Two lonfj trips, with larjier dplesations, 
will be made to Salt Lake City in mid-Sep- 
tember and to Hawaii in October. 

The trade development cruise aboard the 
"Great Golden Fleet" is tentatively set for 
Sacramento, later in the year. 

In all of the visits, the program will be 
basically the same: San Francisco delegates 
will participate in morning discussions with 
leading businessmen of the cities visited; 
luncheon sessions will be devoted to sum- 
mary reports of the mornings' group dis- 
cussions; afternoons will be devoted to calls 
on executives of leading businesses and in- 

Local Studies Of L. A. Aircraft Work 
Show Opportunities For Bay Region 

Aggressive selling on the part of Bay Region manufacturers may land them 
sub-contracts with Los Angeles aircraft manufacturers for small but essential 
parts, it was reported this week by the San Francisco Chamber's Aircraft 

Sub-contracting Sub-committee. 

Whafs Going On 


April 16 — April 30 

iKditor's Nntf: Chamber ilifllibcrs inlt-rcstrd ill 
siih.i<'<'l nmlter before Committees are cordlall.v in- 
vited to participate. For particulars, call EXbrook 
2-4511, Ext. 28.) 

Indu.strial Development — April 17, 12;15 p.m., 
Ciiiiimerciiii Club. 

Agenda: Pmgress Reports from sub-coiiimitttcs 

on Soutli-of-Market Redevelopment. of 

temporary war housing. 
Manufacturing — April 20, 12 noon, F.iirmont 

Agenda: Discuss Safety F.iir in cooper.Uion witli 

the Department of Education, 
Retail Merchants Association — April 20, 12 noon, 
St. Francis Hotel. 

Agenda: Traffic and off-street parking. 

Mining — April 22, 12 noon. Commercial Cluh. 
Agenda: Discuss testimony and other matters 
concerning hearing of House Select Committee 
on Small Business meeting to be held in S. F., 
April 25. 
Chemical Industries — April 27, 12 noon, Fair- 
mont Hotel. 

Agenda: Discussion of 1952 and 195.1 proiects. 
Building Codes — April 29, 12 noon. 

Agenda: Discussion on organization. 

Chamber Aids Industry 
Plan For San Mateo Co. 

The Bay Region's exceptional industrial 
progress of recent years will receive even 
greater stimulus through the formation of 
a now organization and a special study in 
San Mateo County devoted exclusively to 
industrial development in that area, it was 
announced this week by James Q. Brett, 
Chairman of the Chamber's Industrial De- 
velopment Committee. 

The orsanization is the San Mateo 
County Development Association and the 
special study, which is now in its finishing 
stages, is being made by an "Urban Land 
Institute Industrial Panel," a group of e.\- 
perts from Washington, U. C. 

Using data supplied by the San Francisco 
Chamber and other organizations and in- 
dividuals as bases for extended studies, the 
panel is preparing to submit a comprehen- 
sive report on action required to fully de- 
velop San Mateo Count\' industrially. 

'"This goal is completely in line with the 
San Francisco Chamber's continuing inter- 
est in furthering industrial progress of the 
entire Bay Region," Brett said this week. 

Substantial aid and encouragement have 
been given the project by both the Cham- 
ber's Industrial and Transportation Depart- 
ments, Brett said. Both L. M. Holland and 
Walter A. Rohde, Department Managers, 
appeared at a special "briefing session" last 
week in San Mateo at which they submitted 
relevant information and data to the panel. 
Prior to that time, their departments in 
addition to the Research Department had 
gathered and submitted detailed informa- 
'ion to aid in the compilation of a compre- 
hensive "preliminary report" to the panel. 

I 'embers of the San Mateo County De- 
selopment Association who sparked the plan 
"to reach a ba'anced economic growth of 
the area" are chambers of commerce in the 
county as we'l as municipalities, the board 
of supervisors, the school department, in- 
dustrial firms, individual and improvement 


Beginning Saturday, April 18, the Cham- 
ber will be allotted two minutes out of a 
weekly IS-minute broadcast by the Chamber 
of Commerce of the United States to be aired 
locally over Station KGO every Saturday 
at 7:15 p.m. 

The national Chamber program, "Voice of 
Business," going on the entire ABC network, 
will provide two minutes approximately in 
the middle of each program for a "cut-in" 
message by the San Francisco Chamber. 

The "Voice of Business" will be a com- 
mentar) on current news and national issues 
of interest to businessmen. The local Cham- 
ber's message will concern itself with the 
value of Chamber membership. 

The announcement was based on findings 
of a Chamber staff representative who 
made an extensive tour of Los Angeles air- 
craft plants on behalf of San Francisco in- 

Calls were made on Lockheed Aircraft 
Corporation, Hughes Aircraft Company and 
other such manufacturers in the southern 
city by Charles Anderson, Industrial De- 
I)artmcnl Assistant Manager. 

"There is work to be had from many 
.southern California plants, if |f)cal manu- 
facturers become a little more aggressive 
in making their capacities known to the 
aircraft buyers" was the crux of the report 
brought back. 

The Sub-committee this week offered 
further information to Chamber members 
desiring to go after this business. 

Requests should be telephoned or written 
to the Chamber's industrial Department. 

The activity is anolher project of the 
Sub-committee which was formed last Aug- 
ust under chairmanship of Donn C. Siger- 
son for the purpose of drawing additional 
aircraft production to San Francisco and 
the Bay Region. 

Bank Officer Describes 
Far Eastern Situation 

Any careful and realistic appraisal of 
conditions in the Far East would probably 
result in a conclusion that American for- 
eign traders can expect "about the same" 
business volume as they are now handling, 
according to W. J. Gilstrap, vice president 
and manager of the foreign department of 
the Wells Fargo Bank and Union Trust 

Reporting last week to the Chamber's 
World Trade Association at a Fairmont 
Hotel luncheon on a recent extensive trip 
which he made throughout the Far East, 
Gilstrap .gave the eighty assembled foreign 
traders a countr.\-by-country anal,Nsis of 
business and economic conditions and the 
trade outlook for each. 

"Japan has made substantial progress," 
he reported, "but in 1952 experienced the 
first slight decline in her exports which 
have been steadily rising since the war's 
end. The basic problem remains: too many 
people, too little area with too Utile re- 
sources. Japan must import $400 million in 
foodstuffs each year and about 75 per cent 
of her raw material needs. Whether we like 
it or not, that nation will ha\e to resume 
her trade with Communist China — her need 
for the adjacent raw materials and the tra- 
ditional markets there are too great." 

Gilstrpp deliverd a "most complete an- 
alysis" of the entire Far East, from the 
world trader's viewpoint, according to Act- 
ing World Trade Association President 
James Baker. The day before, he had out- 
lined his views on the Far Eastern situation 
more broadly at a press luncheon held at 
the San Francisco Commercial Club. 


Thursday, April 16, 1953 

Chamber Opposes 
Legislative Bills 

By action of its Hoard of Uiri'ctors. tlio 
San Francisco Chamber has sonc on record 
in opposition to State leKislati\e bills S.C.A. 
21, A.B. 2216, A.B. 2217 and A.B. 254, it 
was reported this week by Vincent Culli- 
nan. Chairman of the Lcgislati\e and Na- 
tional Affairs Section. 

S.C.A. 21: This would amend Section 1, 
Article 1 of the Stale Constitution, insert- 
ing "objectionable language relating to the 
rights of men." By adding "choice of asso- 
ciates, customers, tenants and employees" 
to the section which defines man's freedom 
and rights, the amendment would, according 
to the Board, make it possible for "the ma- 
jority race to discriminate le.gallj- against 
persons of other skin color" and other ma- 
jorities, such as in religion and politics, to 
discriminate against minorities. 

.A.B. 2216 and 2217: By imposing certain 
restrictions, these would hamper or threat- 
en ordinary use by chambers of commerce 
of funds already allowed them for advertis- 
ing their counties under a procedure of 
county tax levies. 

A.B. 2.54: This would provide that em- 
ployers fulh' compensate employees serving 
on juries, without credit except where the 
jur>- fee is $12 or more a day. 

This matter, according to the Board, is 
one that should be uorked out between em- 
ployer and cmplo\ee groups rather than to 
be codified. Passage of the bill would be 
"an extreme step in the direction of shift- 
ing the cost of jury duty to business." 

S. F. And Bay Region 
Industry Streaks Head 

(Continued from Page 1) 
$5,957,000 — more than eight times ahead of 
the same period last year, when the total 
was $675,300. One hundred and two new 
jobs were created in the city by these de- 

In the Bay Region as a whole, .$128,219,- 
600 was invested — against !?4,942,455 for 
the same two months last year. 

In the Industrial Department's report, it 
was stressed that these outstanding indus- 
trial advances were made largely "to service 
the consumer market of peace-time econ- 
omy rather than exclusively in defense 

Here are cumulative totals for January 
and February: 

San Francisco 

'2 New Plants 
S Expansions 

I Hitting the High Spots by w 

alt Brown = 

10 Projects 
Bay Rpgion (12 Counties) 

16 New Plants 
44 E.xpansions 

60 Projects 
Northern California (4« l< 

20 New Plants 
54 Expansions 



Published every other week at 333 Pine St.. San 
Francisco. Zone 4. County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription. 
One Dollar a year.) Entered as Second Class mat- 
ter April 26. 1944. at the Post Office at San Fran- 
cisco. California, under the act of March 3. 1879 

"San Francisco hos o very alert and energetic 
Chomber of Commerce, and It does many things 
for industry here in addition to selling the cllmoto 
to shivering skeptics in the East," writes Chemical 
And Engineering News in a recent Issue. The ed- 
itor was commenting on figures furnished by the 
Indus. Dept. which showed the chemical Industry 
has expanded fourfold In the Boy Region since the 
war. . . . Religious Instruction as the "cornerstone 
of the deep faith thot Inspired our founding fath- 
ers" was never more important than today, accord- 
ing to Horry A. Bullis of General Mills, Inc., not!. 
chairman of Sunday School Week now In progress 
(Apr. 13-19). . . . Congressman William S. Mail- 
liord writes "thonlcs" from his Washington, D. C. 
office for a large aerial photo of S.F. with which 
the Chamber provided him recently. (This is selling 
S.F. on the congressional level!). . . . Donald Mac- 
lean, pres. of California & hlowoiion Sugar, and 
Chamber vice pres., recently hosted opprox. 30 
members of the S.F. Consulor Corps in o tour of 
the C&H refinery at Crockett. The occoslon was 
port of a continuing progrom of the Chamber's 
World Trade Dept. to give foreign govt, represen- 
totives here first hond knowledge of locol business 
& industry. . . . John B. Watson, Chomber Director 
and pres. of Goodyeor Rubber Co. announced re- 
cently that his firm hos increased its plant facil- 
ities by merging with the AIco Rubber Mfg. Corp. 
of Son Leondro. . . .Arthur M. Arlett, pres. of the 

Domestic Trade Tii 

I)-7699 — Manufacturer's agent in Birmingham, seeks 
iiical products to represent there. 

D-7700 — Surgical instrument rehabilitation and re- 
plating shop in Nebraska seeks solicitors in Bay Area. 

I)-7701 — Manufacturer of Ice-Shaving Machine which 
makes confectionery sno-cones, looking for distributor 
to sell equipment tu drug, candy and neighborhood 

D-7702^Havvaiian Agents for Scott Paper Company 
wish to represent manufacturers of paper products 
other than Scott items. 

D-7703 — Food Broker in New York looking for 
coastal food packer and canner of fruits and vege- 
tables of exceptional quality with a two million dollar 
eastern warehouse capacity contracted for in advance. 

D-7704~Man able to finance partnership or take 
over small established Manufacturer's Agency in drug, 
food, houseware fields. Contacts already established 
in eleven western states. 

n-7705 — Manufacturer's representative needed by 
Ohio makers of electrical insecticide lamp. 

l>-7706^New York creator of bone handled bar sets 
seeks agent to giftware shops in S. F. 

D-7707 — Manufacturer of electric fly-catcher wishes 
representation by agents to department and houseware 

D-7708— Packaging and distribution facilities for 
liquids I varnish, wax. cleaners, etc. > available in New 
England and middle Atlantic States locally. Ship prod- 
uct in drums, packing, labeling, storage is provided 
on site to your customers in that area. 

D-7709 — Mid-Western Company seeks industrial 
hardware, machinery and equipment dealers interested 
in handling product engineered to reduce production 
costs of lathe, drill process and milling machine oper- 

S.F. Ad Club, congratulated the Chamber recently 
on its work in beholf of world trade ond port pro- 
motion. He urged continuing cooperotion between 
the C of C and Ad Club in the matter of building 
port trofflc. . . . Foreign commercial offers on the 
rise: International Bulletin, the Chamber's monthly 
world trade publicotlon, carried 190 seporote in- 
quiries in its "World Trade Tip^" on business avail- 
able, April isue — almost double the usual number 
- — lots of activity in the offing! . . . Rice is becom- 
ing increasingly important to the S.F. Boy Area. 
local port facilities and the Socto. Volley, occ'ding 
to James J. Nicholas, gen. mgr. of the Formers' 
Rice Growers Cooperative who last wk. announced 
construction of a multi-million-dollor storage and 
drying plant In West Socto. . . . Don E. OeLone Is 
the personable and energetic young man from 
Sacto. who Is now public relations director for the 
Board of State Harbor Commissioners — succeeding 
Richard Mocfarlone who has returned to the S.F. 
News. DeLone was P.I.O. for the State Dept. of 
Veterons' Affairs prior to winning his present post 
in competitive exominatlons. , . . Adolph Kaufmann 
of Sommer & Koufmann rec'd Congrats on his 80th 
birthday recently from Jereme P. Newbouer. pres. 
of the Chamber's Retail Merchants Assn. . . . Wont 
info' on "effective design of business forms?" Then 
plan to attend a talk on that subject to be given 
at U.C, Berkeley, Apr. 20 by Fronk Holm, well- 
Icnown S.F. business form analyst. Check U.C.'s Col- 
lege of Engineering for particulars. 

Agriculture -Business 
Conference Next Week 

(Continued from Page 1) 
mittee. William J. Losh is Program Com- 
mittee Cliairman. Major subjects to be dis- 
cussed during the morning session include: 

Tariffs: "How would the 'Trade, Not Aid' 
program afTect agriculture and business? 
How do farmers and businessmen view Re- 
ciprocal Trade Agreements? Does agricul- 
ture need protective tariffs?" 

Farm Surplus: "How should goN'ernment 
dispose of accumulated surplus farm pro- 

Toll Roads: "Can toll roads play a part 
in solving the highway problems of this 
State? Are they economically sound?" 

Produce Market: "Why are farmers de- 
manding a new produce market for San 
Francisco? What are the obstacles?" 

T^rban-Rural Relations: "To what extent 
does San Francisco business and industry 
depend on farm purchasing power? Is San 
Francisco maintaining its good relations 
with the farmers?" 

Reservations for the entire conference, or 
just for the luncheon, may still be secured, 
aecordinR to Tapp, from the Chamber, 333 
Pine Street, EXbrook 2-4.511, E.\t. 85. 








I'rancisco, Calif. 

Permit No. 1880 



APRIL 30. 1953 


Agriculture and Business 

t.()\ERNOK H()\\AKI> ['^ I.K of Arizona 
(shown above, left) and Chamber President 
J. W. Mailhard, III, greeted each other last 
week as the Chamber's 1953 Agriculture- 
Business Conference swung into action at 
the St. Francis Hotel. Governor Pyle, guest 
of honor at the conference's luncheon ses- 
sion, delivered an important address which 
cited the need for cooperation between busi- 
ness and agriculture and spotlighted nu- 
merous problems facing farmers today. 

More than 350 business and farm leaders 
from northern California attended the con- 
ference luncheon, and nearly 100 sat in on 
the all-morning round-table session — the 
Chamber's traditional urban-rural event 
designed to bring San Francisco and the 
farming areas of northern California into 
closer understanding. 

Topics discussed at the conference m- 
cluded Tariffs, Farm Surplus, Toll Roads 
Produce Market, and Urban-Rural Rela- 

Mr. Mailliard gave the call to order at 
the morning session and presided at the 
luncheon. Conference Chairman was Jesso 
W. Tapp, Chairman of the Chamber's Agri- 
cultural Committee. 

Chamber Action 

o/ the Pan Tuo Weeks 

1. Successfully oppou-d lliPC (P. 1) 

2. Urged construction of S. F. fircboats in Cali- 
jornia (P. 1) 

3. Sponsored Agricitlli/re-Bi/siness Meet (P. 1) 

4. Sponsored Nav)' exhihil for maniijacliiiers 
(P. 1) 

5. Made trade deteloptnenl trip to Lodi (P. 2) 

6. Finalized plans for Hauaiiun trade develop- 
ment visit (P. 3) 

7. Sponsored Congressional hearing on import- 
ant mining problems (P. 3) 

8. Established positions on 1 1 Legislative mat- 
ters (P. 3) 

9. Completed plans for World Trade Week 
(P. 4) 

Chamber Wins In 
Fight Against FEPC 

The San Francisco Chamber successfully 
opposed the enactment of Fair Employment 
Practices legislation which last week failed 
to obtain the approval of the State As- 
sembly Committee on Governmental Effl 
ciency and Economy. After a three hour 
hearing, the Committee voted against bills 
AB 900— Hawkins and AB 917— Collins, to 
prohibit the practice of discrimination in 
employment because of race, religion, 
color, national origin or ancestry. 

Sylvester J. McAfee, attorney at law, 
representing the San Francisco Chamber, 
California State Chamber, Federated Em- 
|ilo>crs and Downtown Association, told the 
Committee of San Francisco's experience 
with FEPC legislation. "Education, cooper- 
ation and conciliation is the answer to elim- 
inating discrimination and not enactment 
of law since it is impossible to legislate 
against human prejudices," said McAtee. 
He told the Committee most employers 
recognize the problem and cited cases in 
San Francisco as evidence that great prog- 
ress is being made by employers to educate 
the public and employees to eliminate dis- 

Despite a plea by the author that th_' 
legislation is part of both the Democratic 
and Republican Party platforms, six Demo- 
cratic members of the Committee voted fo;- 
the measure and seven Republicans voted 
against it. Nine votes were needed to ob- 
tain Committee approval. 

First Quarter Business 
Rises Above Last Year 

The general trend of economic develop- 
ment in the San Francisco Bay Area dur- 
ing the first quarter of 1953 was slightly 
above the same period last year and a few 
activities made substantial gains, the 
Chamber's Research Department reported 
this week. 

Employment in the San Francisco Met- 
ropolitan Area attained a new March high 
of 1,019,800 persons compared to 1,015.400 
in Fcb^uar^• and 1.003,500 in March last 
year. The first quarter average of 1,015.300 
exceeded the first quarter of last year by 
1.3';, based on preliminary reports for 
March. The manufacturing industry group 
employed 211,400 persons in March, loading 
all nine industry groups for the month. The 
service industry group with 205,900 persons 
followed. Best year-to-year employment 
gains were made in agriculture and contract 
construction and amounted to 6.7% and 
6.4'' r respectivcl>-; transportation, commu- 
nications and utilities followed with 3.6' e . 
(Continued on Pago 2) 

"Build Boats Here," 
Chamber Urges 

An urgent request from the San Fran- 
cisco Chamber of Commerce that construc- 
tion of proposed harbor fireboats be ac- 
complished "in a California shipyard" was 
sent to the Board of State Harbor Commis- 
sioners this week. 

J. W. Mailliard, III, Chamber president, 
said, "It is understood that you to 
call for bids for the construction of one or 
two fireboats on April 29 . . . and the Board 
of Directors of the San Francisco Chamber 
of Commerce urges you to do everything 
possible to have these constructed in Cali- 

Mailliard declared that over the years the 
San Francisco Chamber has urged "reason- 
able allocation" of shipbuildins by the fed- 
eral government and other agencies to 
yards on the Pacific Coast — because "con- 
tinued operation of shipyards in the San 
Francisco Bay Area and elsewhere in Cali- 
fornia and on the Pacific Coast is essential 
to national defense. 

"Consistency dictates that similar policies 
be requested from State authorities." 

■"'■ SWILBI 


brook (right). Chairman of the Chamber's 
Government Purchasing Sub-committee, 
last week welcomed the Navy Ordnance 
Bureau's mobile exhibit of needed items to 
a four-day stand in San Francisco. He is 
shown shaking hands with Lt. J. D. Usina. 
officer in charge of the unit. Above Usina is 
Lt. Commander L. H. York, Inspector of 
Naval Material. 

Purpose of the exhibit — encouraged by 
the Chamber for the benefit of members- 
was to show local manufacturers just 
what's needed b.\' the Navy Bureau. Many 
.small manufacturers responded to the 
event — and are now on the Navy's list for 
possible future contracts. 


Thursday, April 30, 1953 

Lodi Trip Aids 
S. F. Relations 

Twelve members of the Chamber's Inter- 
City Section returned from a one-day visit 
to Lodi, April 22, confident that thc.\ had 
enhanced San Francisco's trade relations 
with businessmen of that city. 

Led b\ Trip Chairman K. A. Breckenfeld. 
the ,i;roup of San Francisco business execu- 
tives comprised a "Flying Squadron" vi 
goodwill ambassadors for the Chamber, ac 
cording to Roy P. Cole, Inter-City Section 
Chairman. They spent all morning in con- 
ference with Lodi businessmen. Tours to 
selected industries occupied the afternoon. 

Hosts were members of the Lodi Chamlier. 
headed b>- its president. Kerb\ Anderson. 

"We learned," siiid Breckenfeld, "that 
San Kraneiseo is hijjhly rcKiirded by Liidl 
business persons. Many mutual problems 
were worked out." 

Cole said that results of the visit will be 
summarized in a special report to members 
and that those interested in securing copies 
should contact the Chamber's Domestic 
Trade Department. 


A new cargo shipping service from San 
Francisco was acclaimed last fortnight b>- 
San Francisco Chamber offlcials — that of 
the Chilean North Pacific Line, whose first 
vessel, the M. V. ALMAGRO, made its 
maiden voyage to this port April 22. 

Lee L. Larimer. President of the Cham- 
ber's Second Century Club and Joseph M. 
O'Donohue. Membership Department Man- 

Anderson (fourth from left, above). Assistant Secretary of Commerce for International 
Affairs, was a guest of the Chamber April 17. Following his appearance before the 

World Trade Association, he was taken on 

a tour of the newly-expanded Foreign Trade 
Zone. Others in the picture, from left to 
right, are: Rene A. May. Chairman of the 
Chamber's World Trade Committee; John 
J. Judge. Regional Director, U. S. Depart- 
ment of Commerce; General Robert H. 
Wylie, Port Manager; Jeff H. Myers, Port 
Traffic Manager; and James A. Baker, Act- 
ing President of the Chamber's World Trade 
Association. Host was Foreign Trade Zone 
Superintendent James Campbell. 

ager, represented the Chamber at welcom- 
ing ceremonies aboard the ship at Pier 23. 

Howard Middleton, vice president of the 
line's Pacific Coast agent — Funch, Edye & 
Co., Ltd. — said the ALMAGRO and four 
sister ships will operate a monthl>- refrig- 
erator and general cargo service from San 
Francisco to nine Chilean ports. 

The ships were built in the United State:; 
for the U. S. Maritime Commission. 

Bay Area Economic Development Above Last Year 

(Continued from Page 1) 
The manufacturing and service group gains 
were less than I'r. The Government group, 
including federal, state and local, gave em- 
ployment to 92,300 persons in March com- 
pared to 93,800 a year ago. 

Additional facts reported by the Cham- 
ber's survey are as follows: 

Waterborne Commerce Gains 

Registered tonnage of ship arrivals in the 
San Francisco Bay during March set a new- 
record for the month and was IG.T'v- above 
last March. The first quarter total was up 
5A'/r over last year. If the first quarter 
trend can be maintained throughout the 
year, the 1953 San Francisco Bay shipping 
may attain a new all-time annual high. In 
contrast to the Bay Area water-borne com- 

merce gains, the revenue tonnage of the 
Port of San Francisco during the first quar- 
ter dipped S.T'c ; foreign shipments were 
down 4A''r, and coastal and intercoasta 
wore off about 26'''r. 

Trade Gains Reflect An Early Easter 
San Francisco-Oakland Area March de- 
partment store sales surpassed March last 
>ear by S'/^ and 69'r for the first quarter. 
California and the 12th District sales re- 
ported gains of 10% and T7r respectively. 
Sales of largo retail stores in San Francisco 
during the first two months of 1953, re- 
ported by the U. S. Department of Com- 
merce, led last year in all major group ■• 
with food sales up 2%; apparel 1%; furni- 
ture I'r; lumber-hardware 2%; and auto- 
moti\e 11' r. 
March Bay Area Financial Transactions I'p 

March financial transactions in the San 
Francisco Bay Area, based on the new 
bank debits series developed by the Federal 
Reserve Bank, amounted to $4.3 billion, an 
increase of §250 million or 6.1% over a year 
a.go. The first quarter debits of $11.7 billion 
were less than I'r above similar period last 
year. The 12th District debits of $15.1 bil- 
lion in March were 18% above last year 
and the first quarter total was up 10%. Los 
Angeles chalked up one of the major gains 
of the District with 28% for March and 
23% for the first quarter. Dun and Brad- 
street, Inc., reported 10 commercial failures 
in San Francisco in March compared to 15 
in February and 13 last March. 

Contract Construction Pushes Ahead 

Contract construction in the Bay Area 
made substantial gains with 68 000 persons 
employed in March. This was 4,700 persons 

more than in Januar\ and 4,100 above last 
Utilities and Freight Car Movements Up 

San Francisco electrical energy sales in 
March were 6.1% over a year ago, and first 
quarter sales 4.7% higher. March industrial 
and commercial water sales in San Fran- 
cisco were up 4.3";; and the first quarter 
sales rose 1.99f. March freight car move- 
ments in the San Francisco-Oakland switch- 
ing limits were 7% above last March, but 
first quarter movements were practically 
identical to last jear. 
Inter-City and Interstate Traffic Climbing; 

First quarter traffic on the San Fran- 
cisco-Oakland Bay Bridge of 7,382,135 ve- 
hicle crossings was 1% above last year, and 
Golden Gate Bridge vehicle crossings of 
2,622,110 were up 6.1%. However, March 
Golden Gate Bridge traffic reversed the 
.\ear-to->car upward trend for the first time 
iu recent years with crossings 1.2% below a 
year ago. 
Business Activity & Consumer Price Indices 

San Francisco Chamber of Commerce 
Activity Index in March at 134.6 (1947- 
1949 average=100) was 14.7% above Feb- 
ruary and 6.2% above March last year. First 
quarter Index average of 124.8 was up 2.8%. 

March Consumer Price Index in San 
Francisco was 2% above a year ago. The 
new U. S. Department of Labor Index 
(1947-1949 average=100) for All Items was 
115.5. Food prices were down 2.1 'r but were 
12% abo\e June. 1950 level. Transportation, 
a new classification, showed the greatest 
year-to-jear gain and amounted to 18.9%; 
medical care was up 1.5*^^ but housing was 
down 1.1%, and apparel 2%. 

Thursday, April 30, 1953 


Sign-Ups Urged For 
Hawaii Trade Trip 

Honolulu Chamber of Commerce 
directors have confirmed the dates of 
October 9-14 for a trade development 
trip to the Islands by the San Fran- 
cisco Chamber of Commerce, it was 
reported this week. 

Plans for a "thorough and business-filled" 
visit by a substantial Chamber delegation 
were in the making this week. George F. 
Hansen, Chairman of the Hawaiian Affairs 
Section, said the program will call for trade 
development conferences with Honolulu 
businessmen which will cover such subjects 
as merchandising trends, channels of dis- 
tribution, San Francisco's "aim of service," 
and new product opportunities. 

Visits will be made to plantations and 
plants in the Islands. 

Chamber members were urged this week 
to schedule the visit and to contact the 
Chamber as early as possible for full in- 

Chamber Sponsors Congressional Meet 
For Airing Of Western Mining Matters 

Mining leaders from California, Oregon and Nevada gathered in San Fran- 
cisco last Saturday at a San Francisco Chamber-sponsored hearing before 
members of the Select Small Business Committee of the House of Represen- 
tatives. Purpose of the meeting was to air western mining problems before 
the Congressional group which is committed to study and give aid where 


Domestic Trade Dept., 

S. F. Chamber of Commerce, 

333 Pine Street, San Francisco 4 

Please send me full particulars on the 

Chamber's coming trade development 

trip to Hawaii. I am definitely interested. 




On Record 

yr,„r Chawher's Position 
III Current Legis/atiiv Mtitters 

As a result of recent action by the Board 
of Directors, the San Francisco Chamber 
of Commerce is on record in regard to pend- 
ing State and Federal legislation as follows: 
(Note: Space does not permit full de\olop- 
ment of these many issues here; Chamber 
members interested may write or telephone 
for full particulars) : 

Further State or other Certification of Weld- 
ers (A.B. 2605)— OPPOSED. 

Claritication of existing Time-off-for-Votinn 
Law (A.B. 3018 and SB. 13.VM— SUPPORTED. 

Hot Cargo and Secondary Boycott (SB. 1669, 
S.B. 1670 .ind A.B. 2959)— SUPPORTED. 

Establishment of Minimum Wage of $1.25 pi.i 
hour (A.B. 656 and A.B. 1767)— OPPOSED. 

Legislation to Outlaw Closed Shop and to 
guarantee right of laborer to work (A.B. 22.S1, 
2647 and A.C.A. 43 and 44)— SUPPORTED. 

Payment of Wages During Jury Duty (A.B. 
254)— OPPOSED. 

All provisions in present proposed legislation 
to control abuses of Unemployment Insurance — 

Any Liberalization of present Workmen's 
Compensation Laws as represented by pcndin,^ 
bills— OPPOSED. 

Establishment of Domestic Service Commis- 
sion to regulate hours, w.iges, etc., of female 
domestic servants (A.B. 1268)— OPPOSED. 

Establishment of State Labor Relations Board 
(S.B. 13S2. A.B. 2193, A.B. 2195)— OPPOSED 

Legislation to Prohibit Feather-bedding Prac- 
tices in printing industry (A.B. 3313) — SUP- 

Chamber Urges Action On 
Temporary War Housing 

Reactivation by Mayor Elmer E. Robin- 
son of the Citizens Committee for the Dis- 
position of Temporary War Housing has 
been urged in a letter to the Mayor from 
Chamber President J. W. Mailliard, III. 

"Because of the availability of additional 
low-rent housing and the improvement of 
the housing: situation generally," Mr. Mail- 
liard wrote, "it is believed the best interests 
of the community may be served by the 
creation of employment resulting from the 
industrial development of this land which is 
zoned for industrial purposes." 

Mr. Mailliard referred in his letter to the 
Mayor's appointment in 1950 of the com- 
mittee and early cooperation between the 
group and the Chamber's Industrial Devel- 
opment Committee. He recognized that ef- 
forts were brought to a standstill because 
of a presidential order — an outgrowth of 
the Korean situation — but that now is the 
time to resume action. San Francisco land 
now occupied b\' temporary war housing is 
badly needed, he said, for industrial devel- 

The hearing was arranged by the Cham- 
ber in cooperation with the Portland, Ore- 
gon Chamber; the Oregon Mining Associa- 
tion; the Nevada Mining Association, the 
Mother Lode Mining Association and the 
Western Mining Council. More than 60 at- 
tended the gathering, which was held from 
10:00 a.m. to 5:30 p.m. in the Mills Tower 

San Francisco Chamber members testify- 
ing before the three-man Congressional 
committee included Phil R. Bradley, Chair- 
man of this organization's Mining Commit- 
tee; S. H. Williston of the Cordero Mining 
Co. and Worthen and James Bradley of the 
Bradley Mining Co. They presented papers, 
respectively, on "Gold," "What Is Our 
Mineral Policy?," "Stockpiles and Tariffs" 
and "Antimony." 

Other witnesses representing the coop- 
crating organizations from California, Ne- 
vada and Oregon, presented papers on 
"Manganese," "Taxes," "Public Land Pol- 
icy," "An Example of Forest Service Pol- 
icy," "Monetary Policy," "T u n g s t e n," 
"Chrome," "Quicksilver," and "Lumber and 
Mining Industry Cooperation." 

Bradley reported that many problems of 
vital concern to the San Francisco and 
northern California mining industry were 
brought to the attention of the Congres- 
sional group. "We hope," he said, "that this 
conference will result, eventually, in action 
which will encourage our western mining 

model of the St. Mary's Square garage now 
under construction was unveiled last fort- 
night in the City Hall. The garage, costing 
$2,000,000 to construct, will have entrances 
and exits on Pine, Kearny and California 
Streets and will accommodate 1,025 cars. 

Alan K. Browne and Leonard S. Mosias, 
Chairmen respectively of the Chamber's 
Civic Development Committee and Traffic 
and Highway Section, lauded the project as 
one answer to San Francisco's parking 
problem on which the Chamber is constant- 

ly working. Expressions of the Chamber's 
interest in such problems are continuing 
work by the Traffic and Highway Section, 
representation on the Traffic Conference's 
sub-committee on Parking, and participa- 
tion in Parking Authoritj- meetings. 

Most recent Chamber action relating to 
the specific problem of garages was the 
Board's recommendation for construction 
of a 900-car parking garage between 
O'Farrell and Ellis Streets. 

General contractors for the new St. 
Mar\ 's Garage are Haas & Ha>nie. John J. 
Gould is the consulting engineer. 


Thursday, April 30, 1953 


title of the Chamber's recent folder which 
spotlishls the City's advantages, is the ban- 
ner headline of a message being prepared 
for San Franciscans by the SAN FRAN- 
CISCO EXAMINER and currently being 
displayed (see above) in the newspaper's 
Third-and-Markct window as part of a San 
Francisco exhibit. 

The Chamber folder which launched the 
EXAMINER'S own promotion of San Fran- 
cisco's advantages has been requested and 
supplied to some 20,000 persons to date, ac- 
cording to Michael Hughes, Chamber Com- 
mittee Chairman in charge of the folders 
production. Users of the colorful piece 
which briefs scores of the city's "selling 
points" have been: 1200 members of th? 
San Francisco Sales Executives Association 
1,000 associates of the Western Merchan- 
dise Mart: 8,000 business persons contacted 
by the EXAMINER, and hundreds of other 
business and organization executives. 


In Committee Meetings 

• World Trade Committee — May 4, 1953, HI 
Jardm. 12 noon. 

Agenda: Legislation affecting taxation of 
Americans abroad and other policy matters. 

• Foreign Govt Representatives — May 4. 195.i, 
11:21) a.m.-3:30 p.m. 

Agenda: Trip to Ford Motor Co:npany i:i 

• World Trade Association, Executive Comm t- 
tec— May 6, 1953. 12 noon, El Jardin. 

Agenda: Program activities and other matters 

• Agricultural Committee — May 12, 1953, 12 
noon, Fairmont. 

Agenda: Discussion of agriculture legislation 

Rate Increases Opposed 

The Transportation Department of tlic 
Chamber has petitioned the Interstate Com- 
merce Commission to suspend an increase 
of S3.93 per car in the switching charges of 
the State Belt Railroad, to become effective 
May 1. 

In the petition, the Chamber alleges that 
the increase is unreasonable, and subjects 
the 135 carload shippers and receivc-s on 
the Belt to undue prejudice and disadvant- 
age in relation to their competitors located 
on other railroads in San Francisco and 

Trade-Maritime Festival Plans Completed 

Final plans to pay honor to two of San 
Francisco's most important activities 
world trade and shipping are being final- 
i/ed this week for the celebration Ma.\' IcS 
to 2-1 of the Ba.N Area's second Golden Gate 
Trade & Maritime Festival. 

The week-long program will include \ho 
twenty-seventh local observance of World 
Trade Week, the Harbor Festival and Na- 
tional Maritime Day. Sponsors of the e\ents 
are the San Francisco Chamber of Com- 
merce, the Chamber's World Trade Asso- 
ciation, the Marine Committee of the Jun- 
ior Chamber and the Propeller Club I Port 
of San F'rancisco), in cooperation with the 
Cit,\' and Count.s of San Francisco. 

"We're (•on^ inced that thi.s year's pro- 
KTiim — with its continuinK objective of em- 
phasizinf;; to our citizens the vital role that 

commerce through the Golden Gate phiys 
In their lives — will bo more efrertive than 
ever, (hanks to the close cooperation we 
have nchic\e<l amon^: local sponsors and to 
our close ties in all Bay Area communities," 
said Forrest R. Brookman, World Trade 
Week chairman. 

In addition to the Harbor Festival water- 
front events on Ma.\' 22 and 23, a campaign ] 
to select a queen to reign over the program, 
an active panel of speakers who will appear 
before clubs and on radio and television 
shows, and a .scries of special luncheons 
will be held. Highlight of these will be the 
annual Maritime T)a.y luncheon on Ma.v 22 
at the San Francisco Commercial Club, 
with Robert B. Murra,v-, Jr., Under-Secre- 
tary of Commerce for Transportation, as 
featured speaker. 


BRANCH OF ACTIVITY ''"^^X}' ""^'^'^ 



Value .-i,s:»,627 

Residential, New Value 1.301,.i31 

Dwelling Units Number 132 

Single-FamiLv Units, New Number 79 

Non-Residential. New Value 3,7.'i.T,325 

Addns., Alterations and Repairs Value H02.771 

REAL ESTATE- Deeds Recorded Number 1,747 


FINANCE— Bank Debits $000 3.442,797 

Postal Receipts $ 

S. F. Stock Exchange Shares Traded 2.183,547 

Market Value $ 21,633,979 


INDUSTRY TREND — 6 Bay Area Counties (9) 1.019.800ipl 

Mfg.. Ave. Weekly Earnings Dollars 80.03 

Manufacturing - . Employment Number 211.400(p) 

Construction Conti'act — Employment Number 67.800(pi 

Finance, Ins. & Real Estate — Employment Number 65,000(pi 

Retail Trade — Emplo.vment Number 169.700ipi 

Wholesale Trade — Employment Number 71.800(pl 

Service — Employment Number 205,900(p) 

Trans. Comm. & Utilities— Employment Number l]6,200(p) 

Agriculture Employment Number 17.600ip» 

Govt.. Fed.. State. Local EmploymenKa i Number 92,.300(pl 

Other Number 2.100lpj 


TRANSPORTATION Frt Car Movements Number 17.142 

PORT OF SAN FRANCISCO— Revenue Tons Total 47.3,138 

Coastwise Revenue Tons 11,552 

Intercoastal Revenue Tons 41,802 

Foreign Revenue Tons 218,439 

CARGO VESSELS (S. F. Bay)— Arrivals Number 451 

Millicms nf Registeled Tons 2.1 

UTILITIES— Ind. and Comm. Gas Sales Cu. Ft. 1.464.151.600 

'Elcc. Energy Sales— k.w. hours Index 130 

Water Consumption— Comm. and Ind Cu. Ft. 153,795,000 

NEW DEVELOPMENTS— Tourist and Settler Inq. No. 1..316 

Bay Bridge Vehicle Crossings Number 2,622,865 

Golden Gate Bridge Crossings Number 944,160 


LIVESTOCK SLAUGHTER Total Number 176. .389 

*S. F. LIVING COSTS— All Items Index 115.5 

•RETAIL FOOD Inde.\ 112.6 


48 6 





1,015.3001 p) 
65,9001 pi 
92.9001 p) 


•New Series 1 1947-19 AveraEe=lllll i ipi Preliminary 

Published every other week at 333 Pine St., San 
Francisco. Zone 4, County of San Francisco, Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year. ) Entered as Second Class mat- 
ter April 26. 1944, at the Post Office at San Fran- 
cisco, California, under the act of March 3, 1879 


2c PAID 

San Francisco, Calif. 

Permit No. 1880 




MAY 14, 1953 



Policy Statement 
On Trade Released 

A "strong and vigorous" restate- 
ment of its basic policies to foster the 
greater exchange of goods and serv- 
ices among nations Was made pubhc 
this week by the San Francisco 
Chamber of Commerce. 

Copies of the declaration are soon to be 
mailed to all Chamber members. 

According to Rene A. May, Chairman of 
the Chamber's World Trade Committee — 
which, together with the Chamber's World 
rrade Association, prepared the policy 
declaration after over a year's study — the 
new statement supersedes and strengthens 
the Chamber's original position published in 
wartime 1944. 

"In the llRht of today's conditions, and 
the obvious need to increase the trade of 
the free world, strong leadership and well- 
informed public opinion are vital," May 
said. "Our group is proud to have had a 
part in developing this statement, and to 
acknowledge with thanks the efforts of the 
Chamber's staff and directors in its prep- 

May noted in making public the declara- 
( Continued on Page 8) 

Chamber Takes Issue 
With Legislation For 
Anti-Trust Violations 

Increasing ten-fold the penalties of Anti- 
Trust Act violation, while the Act is still 
in a nebulous state of interpretation, was 
strongly objected to this week by the San 
Francisco Chamber. 

In letters to William Langer, chairman of 
the Senate Committee on Judiciary and all 
members of his committee. Chamber Presi- 
dent J. W. Mailliard, III protested H. R. 
2237 which would increase criminal penal- 
ties under the Act from $5,000 to $50,000 
per count. 

(The proposed legislation was passed 
May 5 by the House of Representatives. 
Mailliard's letters urged opposition to the 
bill by the Senate corrimittee.) 

"The confusion, ambiguity and recrimi- 
nation which have attended the interpreta- 
jtion and administration of anti-trust laws 
. . . have been notorious," Mailliard wrote 
,in behalf of the Chamber's Board. 

He called attention to the fact that many 
bills and resolutions are pending asking for 
Congressional study "of the tremendously 
|important and difficult field" of anti-trust 

Such studies should be conducted, he in- 
ferred, before any bill increasing fines for 
lidlations is passed. 

Chamber, Other Organizations Join In 
Golden Gate Trade & Maritime Festival 

In a spirit of area-wide cooperation, the communities bordering on the 
"world's finest harbor" next week will pay tribute to the San Francisco Bay 
Area's golden flow of Vvorld commerce 

Under the banner "Golden Gate Trade and Maritime Festival," public at- 
tention will be focused on the ships, ports, men and cargoes which have 
built the Bay into the West's leading world trade center. 

And coinciding with the start of the week-long Festival program, May 18 to 

24, the San Francis- 
co Chamber of Com- 
merce — one of the 
prime program spon- 
.sors — announced (he 
issuance of its "basic 
vvorld trade policy 
declaration." This is 
a statement of prin- 
ciples and recom- 
mendations gleaned 
from the experiences 
of its trading mem- 
bers and designed to 
promote further the 
trade prosperity of 
the nation and San 
Francisco. (See col- 
umn 1.) 

Emphasis of both 
t he Festival program 
and the policy dec- 
laration is to direct 
public attention to 
the importance of 
world commerce, its 
effect on national 
the ways in which it 
and the vital reasons 

"M]SS GOLDEN GATE" alias Doiitia Rae Jack. Bank of California 
employee selected lo reign over the ueek's festivities, is shown above 
uitb Forrest Brookman (left), chairman of the Chamber's World Trade 
Week portion of the event: Donald Watson (second from left), honor- 
ary chairman of the Propeller Club's and Junior Chamber's M/tritime 
Day, and Robert H. Wylie, Port Manager. 

Amendments To T-H Act 
Supported By Chamber 

The Chamber last week joined the Na- 
tional Association of Manufacturers, the 
Chamber of Commerce of the United States, 
the California State Chamber and other 
employer groups in urging support of 
amendments to the Taft-Hartley Act 
which will: 

(1) make the General Counsel's office 
entirely independent of the Board and make 
him responsible to the President; 

(2) enable employers to discharge com- 
munists where union shops exist; 

(3) enable an immediate decision by the 
National Labor Relations Board on whether 
an employer is in interstate commerce and 
hence under the jurisdiction of the Act; and 

(4) place restraints upon monopolistic 
powers and activities of unions. 

The Chamber's Board of Directors ap- 
proved support of the amendments by re- 
quest of the Manufacturers Committee 
headed by John B. Watson. 

and local activities 
can be expanded — 
why such expansion must take place. 

Sponsoring the World Trade Week part 

of the three-phase program is the San 

Francisco Chamber of Commerce and the 

Chamber's World Trade Association. The 

(Continued on Page 8) 

Chamber Action 

of the Past Two Weeks 

1. Completed new World Trade Policy Declara- 
tion (P. 1) 

2. Requested Senate Committee to oppose bill to 
increase Anti-trust Act penalties (P. 1) 

3. Completed plans for world trade observance 
(Ps. 1, 5, 6) 

4. Urged amendments to Taft-Hartley Act (P. 1) 

5. Scheduled two new trade development trips 
(P. 2) 

6. Published new industrial studies (P. 7) 

7. Brought new items for manufacturing into 
Bay Area (P. 7) 

8. Aided in centralizing G.S.A. purchasing in 
S. F. (P. 7) 

9. Planned trade development trip to Hawaii 
(P. 2) 


Thursday, May 14, 1953 


"You've fiot business in Hawaii!" 

That's the theme of the Chamber's 
first trade development trip to Hawaii 
in five years, now definitely set for 
October 8-19. 

A concorlod effort is lipinK made to se- 
cure as large a delegation as possible, ac- 
cording to Hawaiian AfTairs Section Chair- 
man George F. Hansen, who said this week 
that the trip is one of the most important 
domestic trade e\ents in man\' jears. 

"There's plenty of business in Hawaii for 
Sun Francisco," Hansen dcciari'd. "and we 
want the liusincssmen of the Islands to 
kno« that we're able to take care of their 
needs and to K've them top-notch service." 

The Chamber delegation — hoped to be in 
excess of .50 members— will spend the 11 
days in conferences with Hawaiian busi- 
nessmen who buy San Francisco products, 
discussions of problems common to Hawaii 
and San Francisco, trips to pineapple can- 
neries and other industries, personal busi- 

ness contacts, and tours of scenic island 

"The big objective," Hansen said, "is to 
encourage Hawaiian businessmen to look 
to San Francisco to a gri'afer extent when 
placing their orders." 

Transportation will be arranged on both 
the Lurline and on Pan American Airways 
and United Air twines planes. Passage ma\ 
be split: one way bj' sea, one bj' air. Costs 
will be between ?.543 and .?680 depending on 
ehdiii <. .iiui these figures will include 

Onomej stigur plantation on the Hamakiia 
coast. Island of Hauaii 

Industry 7 Times 
Greater Than '52 

The San Francisco Bay Region 
emerged this month as possibly the 
fastest growing industrial area in the 
entire nation. 

Figures showing that this region ex- 
perienced industrial development nearly 
seven times greater in the first quarter of 
1953 than in the same period last year 
pointed to the likelihood that this is the 
most sensational industrial growth area in 
the entire country up to this point in the 

G. L. Fox, Chamber General Manager, 
said no report received by the Industrial 
Department from any other industrial area 
in the nation showed such record-breaking 
gains in the three-month period. 

A total of $15,5,447,000 was committed to 
the building of new plants and expansions 
of existing industry in the 12-eounty region, 
according to L. M. Holland, Industrial De- 
partment Manager. This, he pointed out, 
was almost seven times the 1952 total of 
$22,545,955 for the same period. 

San Francisco, he said, played a signifi- 
cant part in this development with a total 
of S7.152.000 for the period. 

For March alone, 47 projects in the Bay 
Region brought commitments of $27,227.- 
400; five projects in San Francisco brought 
$1,195,000 and 340 new jobs. 

Fox and Holland agreed that "the grati- 

W'ortd jiimotis Diamond Head, as seen from 
Waikiki Beach 

transportation, hotel accommodations, 
meals and complete participation in the 
Chamber program on the islands. 

Hosts will be the Honolulu Chamber of 
Commerce. The program is as follows: 

October 3: Lurline sails from San Fran 

October 7: Pan American and United 
flights leave San Francisco. 

October 8: Arrival in Honolulu; checking 
in at Royal Hawaiian Hotel; evening cock- 
tail party. 

U'RLINV. entering, the harbor al Honolulu 

October 9: Business conferences; lunch- 
eon with Honolulu Chamber Board of Di- 
rectors; speeches by civic and government 

October 10: Mount Tantalus tour; lunch 
in Moana Hotel; participation in "Hawaii 
Calls" radio program. 

October 11 : Free. 

October 12: Business calls, tours of sugar 
and pineapple plants and plantations. 

October 13: Pearl Harbor tour, visits to 
selected firms. 

October 14: Assigned visits and personal 
calls; summary conference; evening cock- 
tail party. 

October 15-18: Four-day tour of Hawaii, 
Maui and Kauai if desired, individual island 
tours, or free time. 

October 19: Leave Honolulu via ship or 
plane (planes arrive in San Francisco same 

October 24: Lurline arrives in San Fran- 

Reservations for the trip should be made 
with the Chamber, 333 Pine Street, as early 
as possible, Hansen said. 

Santa Rosa Chamber Of Commerce To 
Host San Francisco Chamber Delegation 

Executives of the Santa Rosa Chamber of Commerce and leading business- 
men of the Sonoma Valley area will be hosts June 4 to a representative 
delegation of Officers. Directors and Committeemen of the San Francisco 
Chamber, it was announced this week by President J. W. Mailliard, III. 

"Our successful 'Coastal Days' event last 

tying decision of many large companies to 
move their West Coast headquarters to this 
region is an indication of even more growth 
to come." 

Here are cumulative totals for the first 
quarter of 1953: 

San Francisco 

2 New Plants S 65.000 35 Jobs 

13 Expansions 7.087,000 407 Jobs 

$ 7.152.000 

Bay RpgiRn (12 Counties) 

30 New Plants 
77 Expansions 

107 Projects $155,447,000 

Northern California (48 Counties) 

35 New Plants $116,983,400 

91 Expansions 42.651.727 

126 Projects .$159,635,127 

Trade Trip To Gilroy 

A "flying squadron" goodwill visit to Gil- 
roy May 27 is next in the Chamber's pro- 
gram of trade development e\ents. The 
visit will include discussions with leading 
Gilroy businessmen and individual business 

James P. Lang will be Trip Chairman. 

fall inspired our friends in Santa Rosa to 
return the hospitality shown by you busi- 
ness men," Mailliard said in a letter which 
went this week to the Board of Directors 
and to Committee Chairmen and Vice 
Chairmen of "Coastal Days in San Fran- 
cisco." He reported that Santa Rosans are 
"anxious to point out the salient features 
of their area in addition to becoming better 
acquainted with us." 

The San Francisco group will travel to 
Santa Rosa by bus, arriving in the city 
with a police escort. Luncheon will be 
served at the Santa Rosa Golf and Country 

Tours by private cars of Santa Rosa's 
industrial establishments and sites will 
highlight the afternoon's program. Cock- 
tails and dinner will be served at night in 
the Santa Rosa Hotel. 

"We are highly appreciative of this fine 
gesture on the part of Santa Rosa business 
leaders, and look forward to enjoying their , 
fine hospitality." 3Iailliard said this week. 

Thursday, May 14, 1953 



IntErnatianal Bulletin 




This week San Francisco honors the ships and the trade 
which have made her the leading world port of the West 
— and the men and women who supply the myriad serv- 
ices necessary to such a great trading center. 

Celebrating its second anniversary, the "Golden Gate 
Trade and Maritime Festival" is a consolidation of three 
local programs long observed in San Francisco; National 
Maritime Day, World Trade Week and Harbor Day. Since 
ships and their cargoes — world trade — are inseparable, 
and ports and harbors are essential to them both, it was 
felt the celebrations paying tribute to these industries 
should be united. 

The occasion offers a unique opportunity for the busi- 

nessman, housewife or student to visit the harbor and in- 
spect ships and facilities and to hear expert speakers 
comment on the issues facing our national and local trade 
expansion. The extensive program which is outlined be- 
low is designed for your convenience with the hope that 
you will take advantage of the chance to watch some of 
the events and visit the displays and "open houses." 

By drawing attention to San Francisco as a leading 
trade center, as a key communication point and shipping, 
insurance and financial headquarters, the sponsors of the 
Festival program believe that our trade horizons can be 
further expanded and our people benefit even more from 
the "Gold Through the Golden Gate." 


12 Noon — Annual World Trade Week Luncheon. Gold Room, Fairmont 
Hotel, honoring the San Francisco Consular Corps and welcoming the 
MS Cjlijorniit, new Johnson Lme vessel on maiden voyage to Pacific Coast. 
Presentation to Captain F. Ranke by Marine Committee of the Junior Cham- 
ber, address by J. W. Mailliard, III, President, San Francisco Chamber of 
Commerce, "California's International Trade Role." Luncheon, S2.75, tickets 
available from the Chamber. Sponsors: San Francisco Chamber of Com- 
merce, Swedish Chamber of Commerce of the United States, World Trade 


12 Noon — Luncheon aboard the MS Californ/a by Captain F. Ranke for 
City and business officials. 


12 Noon — Luncheon on the SS Golden Bear, training ship of the California 
Maritime Academy, at which she will receive award as Guest Ship of San 
Francisco Harbor. 


12 Noon — Special World Trade Week Program — Shrine Luncheon Club, 
Palace Hotel. 


10:00 A. M. — Traditional National Maritime Day Memorial Ceremonies 
honoring merchant marine seamen from the center span of the Golden 
Gate Bridge. 

12 Noon — National Maritime Day Luncheon at the Commercial Club. 
Speaker: Robert B. Murray, Undersecretary of Commerce for Transportation 
Subject: "A New Look at Maritime Policy." Tickets, S2.50, available from 
the Commercial Club or the Junior Chamber of Commerce. Sponsored by 
the Club, the Junior Chamber and the Propeller Club. 

3:00 P. M. — Ceremonies on the National Maritime Day "Theme Ship" — 

the first American dry cargo flagship to enter the Golden Gate on May 22. 

5:00 P. M. — Reception honoring Robert B. Murray, at the St. Francis Yacht 


6:00 P. M. — "What's Your Opinion.-'", television program on channel 5. 

KPIX, featuring a panel discussion on the Bay Area's world trade future. 

9:00 P. M. — Merchant Seamen's Ball at the Embarcadero Y.M.C.A. 



11:00 A. M. to 5:00 P. M. — Aqua Fair at Aquatic Park — Open to the 

public without cliLirge. Races, waterskiing, rowing. Coast Guard Air-Sea 
Rescue demonstration. 

9:00 P. M. fo 1:00 A. M.— Annual International Ball honoring the San 
Francisco Consular Corps and students from abroad studying in the Bay 
Area, Gold and Concert Rooms, Palace Hotel. 


AU Eveots Open fo the Public Without Charge 
11:00 A. M. to 5:00 P. M. 

• Harbor boat tours, leaving from Pier 16. 

• Waterfront tours along the Embarcadero, free buses operating every ten 
minutes between Mission Rock Terminal and the Maritime Museum 
(foot of Polk Street), with pickup points along the Embarcadero. 

• Open House on SS Colden Bear. California Maritime Academy training 
ship, at Pier 45. 

• Open House on merchant vessels (to be announced). 

• Open House on troop ship and cargo vessel of the Military .Sea Trans- 
portation Service and on Nav7 destroyer-escort at Pier 16. 

• Exhibits at the Ferry Building, including electronic and navigational 
equipment, narcotics displays by Customs Service, movies, exhibit of 
maritime photography, and topographical map of California (soon to be 
moved ) . i 

• Open House at the Maritime Museum, foot of Polk Street. 

• Marine Terminals stevedoring exhibit at Pier }9. 


1:30 P. M.— Harbor Festival Parade, starting at China Basin, north along 
Embarcadero to Fisherman's Wharf, passes reviewing stand between Piers 
27 and 29. Will contain 50 units, including floats, bands and marching 

All Day — Golden Gate Sailing Regatta on the Bay. 

Visit Your Port And See How ''Trade Aids You"! 


Thursday, May 14, 1953 

(jJdJiLcL J/iadsL JipA. 

During The G. G. Trade and Maritime Festival, as all 
the year around, TRADE TIPS mean new business! 

Ibi Sail hum IK a Chjiuliri nl Ciimmerer cuiiiol 
RUUfjiiter au} firm or iuiiii iitiitit iilriltifiiltit ill iraite 
Tipi. It it tuggritrJ Ibr taual imrsligatifnt he made in 
each itiilaHce. for ilelaiU (all Miu Wilioii, World 
Trade Defiailmeill, F.Xbiaot 2-4^11, lixl. '() and refer In 
Ibr Trade Tipt' nui-iher. 


641 — Jiiun .MoralfK (iarcla. ri'iMosoiilintj I'lti iiiniii-in..>3 
Cusil Miiralfs. S A.. ApHllailii VJl!.! Mc\h,i D.K., 
MfXttt). wlshos lo represenl AmiMii-an fsimr Ici s tif 
fiKKlstufTs Inrludlnit oanntnl and drlitl iruiis .irul m-ko- 
tnhlcs. wines, whiskeys and r<M)d spociatlu-s. also al- 
falfa seed and rixl iKfts. 

64S — (». K. ThoniuHHrn, ISO Almiind Avenue. Los Al- 
tos. California, wishes lo represent American exporters 
of llRht marhlnciy. specialty etiulpment. haidwarc 
Items and fiKKi specialties in Manitoba. Siiskatchewan. 
AllH-rta. British Columbia and Western Ontario. Can- 
ada. Intends to estal>llsh manufacturers agency with 
headquarters In Wlnnlpes. Manitoba. 

643 — .Slitpni InaRald representing Kofuku Sangyo Co.. 
Ltd.. n. 1-chome. Miyamachi. Naka-ku. Nagoya. 
Japan, Interested in marketing binoculars, inexpensive 
and line, sewing machines, plywood, jjorcelain tile and 
all lyi>es of textiles. 

644 — J. Thomson Onnaldson, President of Oonaldson 
Textiles Ltd.. Hall Park Mills. Alloa. Scotland plans to 
visit Sun Francisco around the middle of .lune to ex- 
plore the trade possibilities for tile ladies knitted outer- 
wear prtHiuced hy his company. Inquiries may be sent 
to the World Trade Department where they will lie held 
for Mr. Donaldson. 


645 — Iron and steel scrap wanted by Handelsonder- 
nemlng 'IMEXPO. ' P.O.B. .">!."). Paramaribo. SURI- 

616 — American iiharniaceulical products, esi>ecially 
toilet soap anri tooth iiasle wanted by Golden Tower 
Co. Ltd.. P. O. Box 708. i;74 Suapa Koad. Bangkok. 

647 — Automobile imrts wanted by American ("aiib- 
bean Agencies. Apartado 1381. San .lose. COSTA P.K A. 
C. A. 

64H — Canned fnnts, fruit jinces and asparagus want- 
ed bv Kiloni. WolfsganKstrasse IIH. Frankfurt am 

649 — Wrist watches, alarm clocks, cutlery, fountain 
pens, jewelry, aluminumwarc. textiles, wearing apparel. 
sewing machines, cameras, film, jiaint supplies, car- 
penter tools, wanted by Akolawole Morohunfolu Trad- 
ing Stores. 2. Idelio Street, I.iel)U-Ode. NIGERIA. 

650 — Wooden household %vares, including salad bowls, 
pepper & salt shakers, cutting blocks, trays, etc.. of- 
fered by Midland Agenci-^s. 26.51 Irie-Omagari Shimizu. 
Japan. Photographs on file. 

651 — Shell scrai>s including first rims, tops and any 
other materials for the making of shell buttons from 
shell scraps wanted bv M. Kobayashi & Co.. Honcho 
Building. 4-chome. Honch:). Nihonbashi. Chuo-ku. 
Tokvo. .1APAN. 

6.52 — raper used in ihe manufacture of paper 
eummed tape wanted by T. Hamada. Manager. Fuji 
Kogyo Kabushiki Kaisha Lf . 16 2-chome. Naka Tak- 
aida. Fuse City. Osaka Fret -cture. JAPAN. 

653 — Automobile parts and accessories and parage 
tool lines; militar.v surrlus parts for American made 
automobiles wanted bv R. Ambalal & Co.. Lobar Street, 
Tavawala Building. Bombay 2. INDIA. 

651 — Second hand automobiles wanted by the Naniwa 
Textile Co.. Ltd.. ■16. 2-chome. Minami-Kyutaro-Machi. 
Higashi-ku. Osaka. JAPAN. 

655 — Phonograph records, .S.'IU- and 4,i. irrespective 
of brand, wanted by SOGO Stores Limited, .3S-l-chome, 
Shinsaibashi-suji. Minami-ku, Osaka. JAPAN. 

656 — Construction equipment < scrapers, tractors, 
dredgers, etc. — complete details available • wanted bv 
Ralf Coleman. Caixa po.stal. P. O. Box 46S7. Av. 
Franklin Roosevelt. 11.5-Grupo .501. Rio de Janeiro. 

657 — Rice, barley, flour and wheat, abf)ut thirty 
thousand tons of each, wanted bv The Oversea Trust 
Company. Inc.. P. O. Box 1513. HONG KONG. 

658 — Surgical instruments wanted by Towa Trading 
Co.. Ltd.. No. 5, 3-chome. Gofukubashi. Nihonbashi, 
Chuo-ku. Tokyo. JAPAN. 

659 — Thirty-five mm sound films including comedies, 
westerns and musicals wanted bv Pan American Agen- 
cies. Ltd.. Apartado No. 59-79. Office 714. Edificio .Sa- 
banas. Calle 13 No. 9-33. Bogota, COLOMBIA. Wishes 
to contact small independent producers if possible. 

660— The Go.sho Company. Ltd.. G.P.O. Box .35. No. 
11. 1-cbome. Yokobori. Higashi-ku. Osaka. Japan, 
wishes to contact wheat flour mills. 

661 — Piece gcMMls, men's shirts and hosiery, toilet ar- 
ticles, household goods and sundries wanted by Kwong 
On Loony & Co.. 33. Connaught Road West. HONG 

662 — Wrist watches, wearing apparel, leather goods, 
cutlery, enamelware. photographic supplies, fountain 
pens, perfumes, shoes, sewing machines and yarns 
wanted bv L Ado. Onas TradingCo.. 32. Oke-Ijasi 
Street. liebu Ode. NIGERIA. 

663 — Tliioglvcolic acid, 7(>^;'r solution, potassium chro- 
niate and beef tallow wanted bv Eurasia Trading Co., 
Ltd.. Room No. 419. Sansliin BIdg. . No. 10. 1-chomc. 
Yurakucho. Chiyodaku. Tokyo, JAPAN. 

664 — Fountain pens, wearing apparel, enamelware, 
cutlery, spectacles, photographic equipment. leather 
goods, piece goods, toys, toilet articles and typewriters 
wanted by R. A. Wonder & Sons. 30 Ideyin Street. 
Ijebu Ode, NIGERIA. 

665 — AVatches. fountain pens, jewelry, spectacles, and 
wearing apnarel wanted by S. O Williams & Sons. 153. 
Bamebosp Street. Lagos. NIGERIA. 

66fi — Photographs and posters of movie stars wanted 
by Hollywood Photo Studios. Apartado 95. Habara, 

'167 — Canned goods including vegetables, fruits, 

meals ami llsb; also distilled acid oils loi soap manu- 
facture wanleil by Khayat & Mattar, P. O. Box 2013. 
Belrul. LEBANON. 

i:(l« — Kli'ctrir, gas and kerosene Mloven, electric and 
keiosi'ue lefrigcrators. also iioreelain tableware sult- 
,,ble ten the use of army uiganlzutions, .schools, hotels, 
.■Ic. ^^anled l>y Lauda & Cia,, Cruz Verde A Velazquez, 
;ill-il2 Caracas, VENEZUELA, 

609 — Canned pearhes, strawberries and cherries 
wanted hy Joaquin Sanjurjo C. .liion Bollvai- 956. 
Casilla .«).-,. -Irujlllo. PERU. Wishes to import direct 
and lepresent a brand not yet represented in Peru. 

670 — .steel shot ivanted by Sampo Shoji Kaisha. Ltd . 
No. 4. ]-chome. Nihonbashi-Kayabacho. chuo-ku, 
Toyko, JAPA.N. 


671 — .Sewing machines offered hy Riccar Sewing Ma- 
chine Co.. Ltd.. II. 1-chome. Kajicho. Kanda. Chivoda- 
ku Tokyo, JAPAN. Descriptive brochures with photo- 
graphs available. 

672— Precision nieasurlng projertor, TEWE. devel- 
o:ied for construction of tools and gages, as well as for 
contl'ol of parts; also i)r'eclsion camera attachments in- 
riuriing TEWELFLE.X miri-or ivllcx .ill.irhment and 
TEWE focusing device for enla]>;irm |iumi"ms offered 
by TEWE. 7-S Gcneslstreet, Bel lin .s, Ihict,.!,.-.!. GER- 
MANY. Desrriptiv.' l)n>rhures li.M nl.mK ■•.'.■■li device 
available for dislr ll.ulion. 

673 — Iranian koimK including saffron, sunflower seeds, 
coriander s'eds, t iir [>enline. sugar candy, macar-oni, 
cigarettes, snap, cmrlles. poppy shell and seeds, dried 
citrons, tobaccos and walnut kernels offered by Par-had 
Tr-ading Co.. Ltd.. Avenue Boozarjomehri. Seraye Pay- 
dar. TEHERAN. 

074 — Tea, sole crepe, and rubber sheet, copra, fresh 
coconuts, refined and industrial coconut oil. cocoa 
beans, nutmegs, pepper, cloves, citr'onella oil, cinnamon 
oil and mattress fibr'e offered by Ceylon Planters Stores 
Ltd., .->,-! Main Street, Colombo, CEYLON. 

675 — Iron scrap, cow hones, black peppers and dried 
ginger' offered by Gilbert Lemoine. Casilla de Cor-r-eo 
2074. Buenos Air'es. ARGENTINA. 

676 — African curios including basket wor'k, wood 
car-vines and work in metal, barkcloth, hides, woven 
materials, etc.. offered by R. N. Dick Read, c/o D. Q. 
Erskine Esq.. Riverside Drive. Nairobi. KENY'A. 

077 — Tool grinders, especially the Hermes Carbide 
Tipi)ed Grinder offered by Offlcine Meccaniche Galardi 
S. A.. Via Bellariva .54. Firenze, ITALY. Descriptive 
sheet on file. 

678 — Jewelry made from the shell of the Paua shell 
fish ■•Haliotis Iris." shell native to New Zealand and 
prized because of its internal lustre of opalescent colors, 
offered by Flamera Lewis. 37 Garden Road. Christ- 
church N. W. 1. NEW ZEALAND. 

679 — NIPPO brand check writer offered bv Japan 
Products Trading Co., Ltd.. No. 6. 6-chome, Shibata- 
mura-cho. Minatn-ku, P. O. Box No. 23. Shiba. Tokvo. 
.JAPAN. Prepared to appoint exclusive sales agent. De- 
scrintive brochure on file. 

680 — Japanese cake, confectionery and food, offered 
by Seiwa Trading Co.. Ltd.. 6. l-'-home, Sakomae-cho, 
Nakamura-ku. Nagoya, JAPAN. 

681 — Complete line of canned Psh and shellfish prod- 
ucts from Norway offered bv A /S. Trans-Scandia Ltd.. 
Rosenkrantzplass 5, Oslo, NORWAY. 

683 — Papaya for canning purposes or as fresh fruit 
offered by M, Vargas Vila. Apartado No. 6027 i El Pa- 
raisoi Caracas. VENEZUELA. 

683 — Sea weed from Zanzibar and Pemba offered by 
the Zanzibar Sea Shells House. P.O. Box .307. Hunimzi 
Street. ZANZIBAR. 

684 — Cotton wiping rags offered Ijv Amita-.Shoten, 
Centr-al P. O. Box 56 Nagova. JAPAN 

68.5 — PedaTine braid, artificial flowers, mechanical 
toys and shell products offered by Takara Tsusho. Ltd.. 
Taiso BIdg.. No. 9. 1-chome. Takara-cho, Chuo-ku, 
Tokvo. JAPAN. 

680 — Mechanical toys and expansion watch hands of- 
fered by Tokyo Manufacturer.s Commercial Co.. Ltd.. 
No. 22. 1-chome. Kanasugi. Daito-ku. Tokvo. JAPAN. 

687 — Indian products including drugs, palm baskets, 
palm strings and ropes, br.-'.ss artware. and bird feath- 
ers offered by Asiatic S^'ndicate. Post Box 2327. Karol 
Bagh New Delhi 5. INDIA. 

688 — Agar agar, metal working hand tools, hardware, 
sewing machines '"Ocean" brand i. and sundries of- 
fered by Taiyo Sangvo Co.. Ltd.. N.Y.K. BIdg.. 26 
Kawaguchi-cho Nishi-ku. Osaka. JAPAN. 

689 — Fishing net and twine r^ade of cotton. Kane- 
hian. flax and linen, offered by Fukui Fishing Net Co.. 
Ltd.. .34. Kagita-cho. Tovohashi, Aichi-Pref. . JAPAN. 
Descriptive br'ochure on file, 

690 — Toadies* eveniner handbags, ivorvwares, alabaster 
stone products and brassw-^re enameled flnework of- 
fered b'- Taher Stores. Elphinstnne .Street. Kai-achi 3. 

691 — Star sapphires of every description and hand 
carved ebon.vwares offered bv M, H. M. Nooi-deen. 
"Kadhiia Munzil." Nagahamulla Road. Wellampitiya. 

6W2 — Christmas decorations, Ka«ter baskets and toys, 
randv baskets and toys and shell buttons offered bv 
Mivabe &• Suvetaka. P. O. Box 779. Kobe. JAPAN. 

693 — New and re-conditioned steel drums of all types 
offered bv steel Drums Ltd., 118. Burdon Lane, Sutton, 
Surrey, ENGLAND, 

694 — S^Tithetic and semi-precious stones used in jew- 
elry making: also African curios in wood and clav of- 
fered bv Tildoks Commercial Comnanv, Stewart Build- 
ire, Victoria street, P, O, Box 2471, Nairobi. KENYA 

695 — Mirrors made of silvered polished plate glass, 
holts and nnt« an'1 \cire nails offered b^' R«ne Legrand. 
22 Rue du Basson. M. Marcinelle-Charleroy. BEL- 

Ii96 -French confectioners' products offered by Ca- 
chou Laiaunic. 76. Rue de la Colomhette Toirlouse 

700— ( luv 

abhrias & ( 
.if c.)ndilion 

I llaute-t;aronnel, FRANCE, 

097 Inillirn ornamenlal brass artwarc offered by 
H, M Akbar II, A, Wahid, Akbar House, Moradabad, 

608 — liritish and i 
Baum Si lo.. Lid., 

Oirn— <;"bl nod silver (bread hand-embroidered hand- 
bag-, .irar.ri,, ,asi-s. dress belts. I'lc,, brass and cop- 
per ,-: ..I h> .Ml. n, K. .Malliur, India Trad- 
ing I ., .:.,, )-,,kka Katra, Dellii. INDIA, Exten- 
sivi- ),,,,.i....i,.i,j,.s .uui price lists on lile. 

n Zanzibar- offer-eil liv .lelhalal Val- 
O. Box 202. ZANZIBAR. Statement 
ns of over-seas shipments on file. 

701 — Si-a shidls. corals and cjther mar-ine products of- 
lerecl liy I -.iru-li"logi(-al Supply Company. P. O, Box 671. 
llollis li.iad. /.ANZIBAH. .Statement of pr-lces on file. 

70-i— Shrimp slice ofhred by S. L. Lim & Co., G.P.O. 
Box 1«,S1. IIONG KONG. 

703 — Curios and fliier furniture offered by Exporta- 
ciones Caprice. Insurgentes 224, Mexico, D. F. 7 

704 — Optical goods, spectacles, spectacle frames and 
sun glasses nffi-red by .Japan Optical Trading Co., Ltd., 
Teramachi, Ucno Cily. Prefecture. JAPAN. 

705— Tal«an camphor offered Ijy Lee Brothers & Co., 
23. Connaughl Road. W 1st Floor. HONG KONG. 

700 — .lapancse textiles, read.v made goods and general 
merchandise offered ti.\ Premier (-ommercial Co,, New 
Kolie Hotel, Hnom ,".ll)-311, 7, Isobe-dori, 4-chome, P,0. 
Box -277. Koi)e. .lAPAN. 

707 — Kmhroidered collars offeled \>\ Alois Jurt, 
Larhen i .Srhwyz i SWITZERLAND. 

708 — Telescone sights of superior- quality offered by 
Albert Schade. Ringbahnstrasse H. Berlin-Halensee, 

709 — "GLANZ" brand binoculars, sports and opera 
glasses offered by Kanto Optical Inst.. Mfg. Inc., No, 3, 
Kotohlra-cho, Minatoku-shiba, Tokyo, JAPAN, 

710 — WIckerware furniture offered by Carlos G. Del- 
gado, Rua Joao Tavira, 5, Funchal-Madeira, PORT- 

711^1mitalion suede "bonton" offei-ed by Tozai 
Kiieki Kaisha. Ltd., If) Marunouchi 2-ehome Chiyoda- 
ku. Tokyo. .lAPAN. Sample of material on file. 

712 — sparterie offered by Shiga Shoji Co.. Ltd., Yosh- 
izumi BIdg.. No. 16. 2-chome, Kayabacho, Nihombashi, 
Tok.vo. .lAPAN, 

713 — Sweets and candies offered by Francisco Sala 
Miguel, Fabrica de Turrones y Dulces, Jijona, SPAIN. 

714 — Native Philippine abaca finished products of- 
fered by Mii-afior- & Co.. P. O. Box 30. Legaspi City. 

715 — Ladies' handmade pure silk embroidered blouseft 
offered by Nan Kang Co., Union BIdg.. Redder Str-eel. 

716 — Medical and surgical instruments offered by Dr. 
Carl H. Ingerteld. Schadowstrasse 17, Dusseldorf. 

717 — Lathes offered by Etablissements A. Cazeneirve. 
7 rue des Fruitiers, La Plaine-St- Denis ( Seine i 

718 — Boring machines offered by Deragne Freres, 128 
rue Dedieu, Villeubanne (.Rhone i FRANCE. 

719 — -Lathes and milling machines offered by Crouzet 
& Cie. IS rue J. J. Rousseau, Valence (Dr-ome) 

720 — Sheet straightening, bending and rolling ma- 
chines, guillotine shear-s offered by Etablissements 
Lisse, Louvroil ( Nord l FRANCE. 

721 — Threaders, taps, stocks & dies, pipe cutter's, 
chain wrenches etc. offered by ROTAX, 7 rue de la 
Croix-Faubin, Paris lie. FRANCE. 

723 — Ladies* ware offered by Cecile et Caspi. el Ave- 
nue de la Victoire. Nice (A.M.) FRANCE. 

723 — Luxury clothing for children offered b.v Maison 
C. & G. Guenez. IIS Blvd. de Versailles. Suresnes. 
I Seine 1 FRANCE. 

721 — Rugs I large and small i. wool and cotton, of- 
fered by Etablissements Ferdinand Leborgne. Lannoy 
(Nord) FRANCE. 

725 — Pet accessories fdr dogs offered by Arlaud & 
Serre. 15 r-ue du Terras. Marseille i Bouches-du-Rhone) 

726 — Chicory in bulk offered by Anciens Ets. Cardon- 
Duver-ger. Cambrai (Nord) FRANCE. 

727 — Industrial glassware for laljoratories and hos- 
pitals offered by S. A. Foray et Verrerie de St-Fons. 14 
rue Anatole France. St-Fons (Rhone) FRANCE. 

728 — Fine earthenware offered bv Andre Car-reau, 2 
Square Ser-van. Paris lie. FRANCE. 

729 — Radios offered by Ribet-Desjardins. 13 rue 
Perier. Montrouge f Seine) FRANCE. 

730 — Glazed fruit offered by Pierre Bardawil. 57 rue 
de la Rei)ublique. Marseille ( Bouches-du-Rhone) 

731 — C*rain processing machinery and equipment of- 
fered bv Anton Besser. Seitenber-ggasse 3tJ-60. Vienna 
16. AUSTRIA. Seeks representative in the United 

732— Genuine Loden fabric (in bolts) to large U. S. 
men's clothing manufacturers offered bv Loden-Steiner, 
Mandling. Styria. AUSTRIA. 

733 — Clinically tested trierapeutical apparatus C'lm- 
pulsator" and "Poliostat") for the treatm-.^nt of para- 
lytic symptoms following poliomyelitis .-"nd apoplectic 
strokes offered bv F. Reiner & Co., Pelikanga-sse 6. 
Vienna 9, AUSTRIA, 

734 — Famous line of Austrian l:,;it gloves offered by 
"Hellas" Strick u, Wirkwarenfabrik, Jir-gest Co,, Gon- 
zagagasse 23, Vienna 1, AUSTRIA, 

735 — Techniques and machinery to an American firm 
for the pr-oduction, under license, of Christmas tree 
ornaments, particular-ly angel hair offer-ed b.v Fischer & 
Geltner Glastasei-cr-zeugung, Bludenz-Bur-s, Vorarlbcr-g. 

736 — Process tor- the manufacture in the U. S. of new 

Thursday, May 14, 1953 



Annual World 
Trade Luncheon 

Gold Room, Fairmont Hotel 
12 Noon — Mondoy, May 18 

Hf>/!i>r/>tg Sai: rraiuisco's Cuiuiilar Corps 

Aiid \\" ehoiiiDig MS Calijornia. new johinoit 

Lme liiolorsbip on Diaideii voyage lo Puiijii. 

Coast jyo))i Sweden. 

speaker: J. W. MAILLIARD, III, President, I'V.ini. isco Chamber of Commercf 

"California's International 
Trade Role" 

"/M/u CoLlui G.}le" (P"""" K.a 

fuck) itill he on Iniinl lo ucUoiiie yor, 

ill both event i! 

National Maritime 
Day Luncheon 

San Francisco Commercial Club 
12 Noon — Friday, May 22 

Speaker- ROBERT B. MURRAY, Under- 
secretary of Commerce for Trans- 
portation — Top Government Civil- 
ian Shipping Ofiicial 

"A New Look at Maritime Policy" 

Presentation of photo mural of San Francisco for the vessel to 
Captain F. Ranke by Robert Buell, Marine Committee chairman 

of the San Francisco Junior Chamber of Commerce. 
Tickets, $2J5 — .ivailable from the Chamber, 333 Pine St., EXbrook 


Sponsored by the San Francisco Chamber oj Commerce, the Swedish 

Chamber of Commerce of the United Slates and the World Trade 



Tickets, 52.5(1 — available from the Commercial Club (EX 2-5332) or 
the Junior Chamber of Commerce (EXbrook 2-4511) 

Co-Sponsored by: Propeller Club, Port oj San Francisco; Marine Com- 

m/ltte. Fr.incisco Junior Chamber oj Commerce : San Francitco 

Commercial Club. 

ii\n- uf niachiiif vise, known hy the trude-name 
'•Pulyp," oftcicd by Lintncr. Spatzek & Co., Maschin- 
enbau G.m.b.H.. Slebcnbiunneng 58, Vienna 5. AUS- 

737 — Lusters and chandeliers offered by Antonio 
Wuiz & Co.. SpieEi'lEasse 19. Vienna 1. AUSTRIA. 

738 — Genuine Tyrolean cabinets and furniture, mod- 
ern and period-.stvle offered by Josef Rebitsch. BriNlegg. 
Tyrol. AUSTRIA. 

739 — Art candles, including candles tor special occa- 
sions offered bv Max Kabasser, Seegraben bei Leoljcn. 
Styria. AUSTRIA. 

740 — Sports enililems, old fashioned and modern in 
silver and aluminum offered by M. Peschek. vorm. A. 
Sehenkl. 10. Vienna 16. AUSTRIA. 

741 — New flies nilli slits and Interchangeable blades 
offered by Adolf Schaetzschock. Rotcnhofga.sse ."iW. 
Vienna 10. AUSTRIA. 

742 — New tool to facilitate the chanKine of wheels on 
both light and heavy vehicles offered by Robert Fleis- 
chanderl, Waidhofen/Ybbs, Lower AUSTRIA. 

743 — Non-destructive ultrasonic device for materials 
testing offered by Laboratorium Strauss Ges.m.b.H.. 
Neustiftgasse 36. Vienna 7, AUSTRIA. 

744 — Accordions offered by Franz Lubas K. G. St. 
Veiterstrassc 5S. Klagenfurt. Carinthia. AUSTRIA. 

745 — New all-fiurpose stapler, including a corrosion- 
resistant model to large American dealers for nation- 
wide distribution offered bv Heinrich Sachs. Untere 
Weissgerberstr. 37. Vienna 3. AUSTRIA. 

746— New precision method and apparatus for the 
reduction and enlargenu'nt of shoe patterns offered b.v 
Hans Kellner Gradilu.x. 21. Vienna 19. 

747 — New safe and simple surgical instrument for 
removal of plaster casts offered by Roefax-Ing. Fritz 
Fallmann. Ybbsitz. Lower AUSTRIA. 

748 — Anti-corrosion wrapping paper offered by Weiss- 
hahn K. G. Eggenberg 10. Graz, Styria. AU.STRIA. 

749— "Dulciata" silver-plated, nickel-plated and 
chrnmium-plated metal goods offered by Argentor- 
Werke Rust & Hetzel Ges.m.b.H.. Kaiserstrasse 83. 
Vienna 7. AU.STRIA. 

750 — Gas mantles offered by Luxor Seidengluehkoerper 
G.m.h.H.. Fleisehmarkt 13, Vienna 1. AU.STRIA. 

751 — Fine cooking ranges for use with electricity, 
bottled gas or manufactured gas offered by .Ins. Schal- 
ler. Rotensterngasse 21. Vienna 2. AUSTRIA. 

752 — Easil.v assembled modern furniture offei-ed by 
Burgauer Holzindustrie F. .1. Polacsek & Co.. o.H.G.. 
Oherburgau. Post Untcrach /Attersee, UPPER AUS- 

753— Fine china tableware offered by Emanuel Stein- 
berger. Salesianerga.sse 4-.5, Vienna 3. Al'STRIA, 

754 — Chinese tine art carved camphorwood furniture 
offered bv United Trading Corporation. 6()S National 
Rank Building. Ice House Street. HONG KONG. 

755 — Manufacturers' representatives, importers, ex- 
porters and general merchants wish to contact suppliers 
or importers of building materials, hardwares and 
hundries, Sim Tian .Seng & Company. 43. .lalan Hesar. 



756-ENpoitri, ; 

' 1'"' ' ' ' 1 ' '1 if" il :ments wish 

.\ij . 1 

to contact SMI : 

ii;uiiinery and 

pit . ■ ^ 

motors, hard\\:i!r.. 

,. VI. h. , ,,..HM 11. -, iMVN. novelties 

!i< 1- 

and kitchen ui.iisH 

. h.i.'i h I'-ii. i!i.-j Badredine 


H.imzi, P, O. H.i\ , 

i>, Ah-i.pii, Si m:\. 


757— .Tapancse lii 

m interested in agricultural ma- 


iliinery, equirmient 

and implements and machinery for 


cottage industry tor import and L'xpurt. t'e fo Co., 
Chuo Boeki Goshi Kaisha. P. O. Box S, Ibaraki City. 
Osaka-fu. .lAPAN. Descriptive sheets on file. 

758 — Raw materials to make metallic color plastics 
wanted; watch bands, cotton gloves, rattanware, sea- 
grass products, firecrackers, bambooware. etc.. offered 
by Oriental Trading (H. K. Co.. 415t. Hong Kong Hotel 
Building. G.P.O. Box No. 247S. HONG KONG. 

759 — General merchandise wanted; Nigerian products 
including cow bones, tusk of the elephant, ginger, chil- 
lies and pepper offered by O G O Oluwa Traco, c/o 
G. A. Bajomo. P. O. Box 7. Abeokuta. NIGERIA. 

760 — Hong Kong firm wishes to contact importers or 
commission merchants in U. S. for sale of hand em- 
broidered articles. Kwong Shing Cheong Co., 109, Caine 
Road, P. O. Box 668, HONG KONG. 

761 — Australian firm interested in appointing agent 
in San Francisco for the distribution of men's all-wool 
robes. E. E. .loyce. Managing Director, Exclusive Man- 
ufacturing Co.. Ltd.. Adelaide. Al'STRALIA. Mr. Joyce 
will be in San Francisco, June 2 and .3 and correspon- 
dence for him should be directed to the office of the 
Australian Government Trade Commissioner. 206 San- 
some Street. San Francisco 4. 

702 — Uruguay firm wishes to represent California ex- 
porter of dry fruits, including prunes, raisins, and wal- 
nuts; also flsh and other canned ^oods. Jose Deli, 
Repreco Representaciones Comerciales Colonia 1171. 
Montevideo. URUGUAY. 

763— Italian firm dealing in thermal insulations and 
tireproofln«r materials seeks reliable agent. Luigi Bo- 
nino. Via Luccoli 17. Genova. ITALY. 

764 — German firm engaged in the production of glass 
apparatus for laboratories and for the dairy industry 
wishes to contact representative who would be inter- 
ested in the same and offers catalogues and price lists. 
Gunther Ehle. Glasinstrumentenfabrik. Limburg/Lahn. 

765— Swedish firm wishes to represent packer of dried 
fruits. Elis Holmer, Berzeliigadan 16. Goteborg, 

166 — British firm wishes to appoint sub-agents in the 
United States for sale of British manufactured portable 
pumps. .1. C Gilbert Ltd., Columbia House, Aldwych. 
Lfindnn. WC. 2. ENGLAND. Prefers agents specializ- 
ing in .iKriculIural machinery. 

767 Italian firm wishes to appoint exclusive repre- 
sentative for California for the sale of sheep and itid 
pelts jirepared and tanned exclusively for the manufac- 
ture of gloves. Compagnia Italiana Pelli. Vercelli. 
1-3. Milano. ITALY. 

76H — Cuban firm wishes to represent San Francisco 
exporter of beans and onions. Murias & Murias. P. O. 
Box 2;W2. Amargura 103. Habana, CUBA. 

769 — Costa Rican firm v\jshes to represent San Fran- 
cisco exporter of fresh and canned fruit, especially 
grapes and apples : also sardines, mollusks and flsh. 
Representaciones Vnlitulti & Co., Ltda.. Apartado 3665, 
San Jose. COSTA RTCA. 

770 — fiiriiiMii :m<rii wishes to act as buyer in <Jer- 
many i-ri ^ \inerican firms. Johannes Selle. 

Feldei'sti : "irk. Solingen, GERMANY. 

lined agents wish to represent 

market unusual items or innovations m the French 
market. M. Dorival. Agent Commercial, 21 Rue Per- 
ronet a Neuilly-S/-Seine, FRANCE. 

773 — Hong Kong firm wishes to represent American 
manufacturers of sundry lines such as shirts, ties, 
socks, sports jackets, swim suits, shoes, etc. Would 
also like to represent large mail order house. K. Caud- 
ron & Co., 5, Queen's Road Central. French Bank 
Building. P.O.B. 521, HONG KONG. 

774 — Swedish firm wishes to locate representative or 
representatives for the sale of buildine material, aRri- 
cultnral machines, pharmaceutical preparations, elec- 
trical Items, etc. LARECO, P. O. Box 44036. Gothen- 
l)urg. SWEDEN. 

775 -Panama firm wishes to contact importer-dis- 
tributor with outlets for fine line of wood items, includ- 
ing Mahogany in gift items such as salad bowls, cigar- 
ette cases, etc. Hernand Bchn. Apartado 693, Panama, 

776— South African firm wishes to represent in the 
Belgian Congo American exporters of general merchan- 
dise. Firm also seeks buyers of ivory and ivory carv- 
ings. Syndicate of International Commercial Represen- 
tatives. P. O. Eerste Fabrieke. Transvaal. SOUTH 

777 — Lebanon distributor wishes to contact suppliers 
of canned foods and foodstuffs in general. I. Hakim 
Dowek & Sons, P. O. Box 180. Beirut. LEBANON. 

778^SelIing agents in Ecuador wish to contact sup- 
pliers of fresh eces, lentils, earlic, green peas, onions. 
jerked beef, chuckling vetch, fresh and frozen meats; 
also spices including cinnamon, pepper, cumin seed, 
cloves and picante and canned fruits and vegetables. 
.Jose S. Bravo Noboa, P. O. Box 942, Guayaquil, ECUA- 

779— Venezuelan representatives wish to contact sup- 
pliers of electrical equipment, especially television sets* 
radios and parts, and refrigerators. ORDEGAR. Apar- 
tado No. 1643. Obdulio Rojas D. & Enrique Gaona R. 
Caracas. VENEZUELA. 

780— K. & A. Laird. 236 Flinders Street. Adelaide. 
AU.STRALIA. would like to become agents and distrib- 
utors in Australia for manufacturers of .steel, allied 
iind general hardware products. They have for export 
rugs made from kangaroo hide and children's cowboy 
outfits trimmed with kangaroo. 

7HI- British firm with branch ofilces in Am.stcrdam 
interested in contacting U. S. buyers of raw materials, 
trxllli s. . iiriFKiil goods, Scotch Whisky, etc. Also un- 
der!, il ■ r r. S. .stores on commission basis. 
Kn>:ii I : London) Ltd., 9-10 Marble Arch, 
Lon.l,ir v>. i I ..;i,AND. 

Ill iirm seeks agency for American manu- 
rroMs and ntm-ferrous nielals. plastic ar- 
es, etc. A. Gruenhul. Schrottgasse 3. 



.ilk and art silk 

parts, drugs. 
Company, 4A 

ry for American firms 
ir pbarnmcistN, beauty 
un-s. I.udwig Balazzi. 


iiulaetuie glass thread 
iccording to American 
iiss fiber thread or act 
g this type of product, 
ugung. Bludenz-Burs, 

781 Au.slii;in Iniii .sc-lis In 
in Austria under V. S. luen 
methods. Also seeks to impor 
.'IS selling agent for firms lian 
Fischer & Geltner Glasfaser 
Voiailberg. AUSTRIA. 

7K5 German sales promotion man wLshes to act as 
rnurUeting counselor for the German market for firms 
considering establishing European or German sales of- 
fices. Walter Kensten. Pfaffenackerstr. IS. M-a Esslin- 
gen/Wttbg.. GERMANY. 


Thursday, May 14, 1953 


Bids fur Ci-jliiii ari> soiii;lit In that na- 
tion's KmhassN. Wanted aro mild steel 
anslcs. tees and joists and asphalt, with 
June 9 elosins date, and can\as and writ ins 
paper, elosins June 30. Specifications from 
the Kmbassy on request. 2118 \V.\ominsj; 
Avenue, N. \V., Washington, D. C. 

rhilippinr statistics arc available from 
the Philippine Research & Statistics Serv- 
ice. Manila, which publish "extract of dail.v 
(Philippine* imports." A cop\- of this inter- 
estins document, .giving products, quan- 
tities, orign and consignees, is available 
for reference in the Chamber's World Trade 
Department, together with subscription 

Copy of shipper's export deelaration must 
be furnished to carriers before they ma.\ 
Iswfulh- receive cargo on dock for loading. 
O.I.T. hps reminded shippers. 

1953 World >Iotor Census has been pub- 
lished b.\ McGrau-IIill International Cor- 
poration, a copy of which is available for 
reference in the World Trade Department. 
Report gives number of autos, trucks and 
buses in operation in each country. 

Early establishment of a coordinating of- 
fice h\- the Port of San Francisco was re- 
cently announced. Similar to system now in 
effect at Philadelphia, plan will eliminate 
congestion and delays in loading and un- 
loading trucks at the port. 

W. J. Gilstrap, vice president of the 
Wells Fargo Bank and Union Trust Com- 
pany and past president of the Chamber's 
World Trade Association has been elected 
president of the Bankers Association for 
Foreign Trade at the group's 31st annual 
convention at Boca Raton. Florida. 

Puerto Rican legal ser\ices, collections 
and credit reports offered by Jose F. Ca- 
munas. details on file in the World Trade 

Foreign Trade Controls Summary is 
available from the United States Depart- 
ment of Commerce, giving full details, 
country-by-country, of exchange and licen- 
sing requirements. 

Post as Consul General for Canada in San 
Francisco has been assumed by Mr. Chris- 
topher C. Eberts, formerly head of th-^ 
American Division of the Department of 
External Affairs in Ottawa. 


The following publications have been re- 
ceived by the Chamber's World Trade De- 
partment and added to the library of for- 
eign directories maintained for members' 
reference purposes: 

German Economic and Cultural Docu- 
mentation, published in the Federal Re- 
public of Germany. 

Commercial Guide to Hong Kong, 180- 
page summary of business and industrial 

Weekly Review of the Economic Affairs 
in Japan, received regularly from the Bank 
of Tokyo. 

Japan Foreign Trade News (monthly), 
extra copies available for free distribution. 

1952 Catalog of Bamboo Ware from the 
Kagoshima (Japan) Prefectural Govern- 
ment — copies available. 

Vbersee Post — 258-page English edition 
with extensive information on new German 
products, etc. 

L'Echo de la Bourse — survey of Belgian 
metallurgy production and marketing — 
extra copies available. 

Optical and Precision Instruments, 1953, 

International Ball To Be 
Social High Light of Program 

Almost a thou.sand "student strangers" — 
students from abroad studying in the Bay 
Area and the San Francisco Consular 
Corps will be honored guests at the social 
highlight of World Trade Week the an- 
nual International Ball. 

Presented each year in the Palace Hotel, 
this \ear in the hotel's beautiful Gold and 
Concert Rooms on May 23, the Ball affords 
an opportunity for its business group spon- 
sors to meet and extend their hospitality to 
the area's distinguished guests. 

Under the sponsorship of the World 
Trade Week Committee, the Ball is pre- 
sented by the Junior World Trade As.socia- 
tion of the San Francisco Chamber of Com- 

Peter R. Mayor, president of the junior 
traders and Ball chairman, has announced 
that music for the event will be provided 
b\- Rod McCauley and his orchestra, with a 
musical entertainment program scheduled 
for intermission. 

By invitation only, attendance to the Ball 
is available to Chamber members and those 
of the World Trade Association and junior 


carries a special supplement — a copy of the 
Chamber's monthly INTERNATIONAL BUL- 
LETIN. puhli<hed by the World Trade Depart- 

The two publications are combined in this 
edition to jacilitate presentation of the program 
of the Golden Gate Trade and Maritime Fes- 

Regular issues of the INTERNATIONAL 
BULLETIN are sent to Chamber members who 
request it because of their special interest in 
world trade and shipping. In addition to its 
contents of world trade news and comment, the 
Bulletin contains extensive listings of overseas 
trade opportunities — the "World Trade Tips" 
(see pages 4 and i). 

World Trade Tips 

(Concluded from Page 5) 

786 — Ecuadorian firm offers services to North Amer- 
ican investors and capitalists interested in making in- 
vestments in real estate for banana, cocoa beans and 
coffee plantations as well as hard and soft woods and 
other natural resources of the Tropical zone. Perfecto 
Veliz C. Roca 111 .v Malecon. Gua.vaquil, ECUADOR. 

787 — Italian lawyer offers his services in all questions 
pertaining to civil rights including commerce, banking 
and maritime problems. Aw. Carlo A. Bava, Via XX 
Settembre. 2/40. Geneva, ITALY. 


788 — Old established Dutch firm seeks buyers for its 
general merchandise items, including hardware, bam- 
boo goods, sewing machines, porcelain enamelware. cot- 
ton piece goods and all kinds of machinery. L. Platon 
Trading Co.. Ltd.. No. 23. 4-chome Sakaemachi-dori. 
Ikuta-ku. Kobe. JAPAN. 

789 — Marbles and frranulated marbles in blocks and 
slabs in different colors and granulated marbles in 
white, red and yellow offered by Columbus Import- 
Export, Via Roma. 1 E.. Verona. ITALY. 

790— German firm wishes to contact buyers of blood 
albumin i spray blood powderi with a high water solu- 
bility. E. & C. Kreuzberger. Kommanditgesellschaft 
Jagowstrasse 27. Berlin-Grunewald, GERM AN Y- 

68-pages of Japanese goods and equipment. 

1953 Finnish Foreign Trade Directory — 
528-pages of firm listings, well-indexed. 

Directory of Exporters and Importers in 
Florence, Italy. 

Osaka ( Fuse City ) , Japan Trade Index. 

Displays, Posters, Speakers 
Carry Trade Story To Public 

A thorough program to carry the mes- 
sage of trade and shipping to Bay Area 
residents is an important part of the Golden 
Gate Trade and Maritime Festival program. 

In addition to regular publicity coverage 
of the actual e\cnts, radio and television 
stations in the area have been provided 
with "kits" of material, including spot an- 

The Festival's Speakers' Service, under 
the direction of Eric Braswell of the Junior 
Chamber's Speakers Committee, has pro- 
vided a number of world trade and ship- 
ping leaders as speakers before clubs. The 
Exchange and Mutual Business Clubs, the 
Chinatown and Polk-Van Ness Optimists, 
the Electric Club and the Order of the Blue 
Goose in San Francisco, and the Oakland 
Lions Club are included among those which 
have taken advantage of this service. 
Speakers have also been offered to San 
Francisco public and parochial schools. 

Man\' downtown and district stores will 
feature world commerce in their display 
windows, Edward Suttles, display chairman, 
has announced. There will also be wide- 
spread use of special Festival posters 
throughout the area, and car-cards will ap- 
pear in Municipal and Gre\hound buses to 
promote the events. 

Other Committee members for the world 
trade part of the program include Vice 
Chairmen W. B. Gribble and George E. 
Talmage, Jr.; Robert Taylor, Finance and 
Budget chairman; Alvin C. Eichholz, co- 
ordinator; Walter J. Brown, publicity chair- 
man, and Robert H. Langner, secretary. 

Chamber Sells Port 
To Overseas Nations 

Key organizations in virtually every free 
nation of the world last week received sell- 
ing-talk for the Port of San Francisco and 
detailed information about this city's world 
trade services — an "overseas packet" com- 
piled by the San Francisco Chamber of 
Commerce for the purpose of promoting 
foreign commerce through the port. 

Announcement of the extra-heavy mail- 
ing to "hundreds of key business men 
throughout the world" was made by Rene 
A. May, Chariman of the Chamber's World 
Trade Committee. He said packets of ma- 
terial went to more than 700 overseas com- 
mercial offices, chambers of commerce, 
American consular posts, and others "in 
every trading nation of the free world." 

Included were a complete, new Chamber 
directory of San Francisco exporters and 
importers, a Board of State Harbor Com- 
missioners book on port facilities and serv- 
ices, an informative bulletin by the Marine 
Exchange, and a new pamphlet produced by 
the Chamber which describes in capsule 
form all of San Francisco's commercial ad- 

The mailing was part of a continuing ser- 
ies made each year by the Chamber, May 
pointed out. "It is our big direct-mail ef- 
fort," he said, "to reach the hundreds of 
trading centers all over the world with up- 
to-date information and aids for increasing 
commerce with San Francisco." 

He said that over the years the mailings 
have proved "extremely effective" in bring- 
ing new business to the port and to local 

Thursday, May 14, 1953 


Chemistry Industries Section Completes 
First In Series Of Industrial Reports 

The first in a series of studies "aimed at presenting a clear picture of the 
Western potential to selected basic industries" has been completed by the 
Chamber's Chemical Industries Section, it was reported this week. 

A. George Stern, chairman of 
the New Industries Sub-committee 
which is spearheading the study 
project, said two reports are now 
completed and available to Cham- 
ber members and others — "Phar- 
maceuticals" and "Packaging." 

In addition to being a compila- 
tion of valuable data in the fields, 
the reports stress the advantage of 
reaching this market by making 
.San Franrisco and the Bay Region 
bases of industrial operation. 

"Pharmaceuticals" points out 
that historically the manufacture 
of drugs and allied products has 
been centered in areas of large 
mass population. It has thus been 
largely confined in eastern metro- 
politan districts. But with the 
huge movements of population to 
the West, and the high calibre of 
labor here, the Bay Region is now a likely 
location for this industry. 

It is gradually growing here, the report 
states, although at present the West Coast 
participates to less than three per cent in 
the total manufacturing. "The market is 
here," the study points out, "and in spite 
of the dominant role played by the East, 
this industry is steadily growing here." 

The report on "Packaging" points to the 
importance of the industry in the United 
States — reaching an estimated value of $4.8 
billion dollars in products during 1950. "A 
Western packaging industry has become es- 
tablished and has rapidly grown," the study 
says, "as a result of westward movement 
of industry and market and because of the 
proximity and abundance of the raw mate- 
rials used in the packaging industry." 

Both reports present many useful facts 
and figures. 

otj the sen 
right), H''. 

■ Chamber's Snb-iomm ttee uotktnii 
special reports are (above, left to 

Sawyer and E. Schier. 

Q. Hull. A. G. Stern (Chairman). F. G 

On Record 

In Cu 

Chamber's Posiljoii 
ent Legislative Matters 

Support of Junior Livestock Exposition Shows 
(S.B. 48, A.B. 100, S.B. 48)— SUPPORTED. 

Legislation for 1-A District Agricultural As- 
sociation (A.B. 101, S.B. 696) and for Estab- 
lishment of Agricultural Fairs Commission (SB. 

Uniform Commercial Code (A.B, 1232) — 
RecKinmended further study by Legislature. 

United Nations (S.J. Resolution 6) — OP- 

Mass Meeting Of Retail 
Meat Dealers Scheduled 

Supplementing its current promotion to 
move the nation's surplus of beef, the Na- 
tional Livestock and Meat Board will con- 
duct a Bay Area Program on "New Ways 
With Meat" during the week of May 18-22. 
Included in the program will be a four-day 
television series on Station KPIX-TV. 

To acquaint the retail trade with the 
coming program, a special preview has 
been scheduled for Monday, May 18, 8:011 
p.m., at Foresters Hall, 170 Valencia Street, 
San Francisco. 

The San Francisco Chamber is joining in 
sponsorship of this event. Details of the 
program will be explained and point-of-sale 
posters will be made available. 

GSATo Concentrate 
Purchases In S. F. 

Through efforts of the San Fran- 
cisco Chamber, all of General Service 
Administration's purchasing con- 
cerned with its warehouse stock re- 
plenishment program will henceforth 
be made from the San Francisco GSA 

The announcement was made this week 
amid conjectures that an additional .$2.50,000 
a month in purchases resulting from the 
move will have a resoundingly favorable 
ett'ect upon Bay Region business. 

Robert B. Bradford, GSA regional director 
in San Francisco, said the purchasing vol- 
ume to be added hero represents approxi- 
mately 28 per cent of the total purchasing 
activity conducted in the Los Angeles office. 
He said that the present volume of purchas- 
ing done from San Francisco is about 3600,- 
000 a month and that with the new consoli- 
dation of operation here, this amount will 
rise "within a short time" to approximately 

The move was made as a result of a pre- 
sentation by the San Francisco Chamber's 
Industrial, Research and Domestic Trade 
Departments which pointed up advantages 
of the consolidation here. 

The Chamber's Government Purchasing 
Sub-Committee will hold a special luncheon 
meeting with the San Francisco staff of 
GSA May 29 for the purpose of exploring 
further means of cooperation. 

Secretaries' Convention 

Executives' Secretaries, Inc. will hold its 
la'aS National convention at the Hotel 
Claremont in Berkeley, May 23-24. The 
East Bay Chapter will host the convention, 
assisted by the San Francisco, Peninsula, 
and Santa Clara Chapters. 

National President Sally Stuber said 
"The Convention will include members from 
all our chapters, and we look forward to 
welcoming the business and professional 
members with traditional Bay Area hospi- 

Peninsula Firm To Make New Converter 


In Committee Meet in {^s 


18, 1953, St. Francis Hotel, 12:15 p.m. Agenda: 
Discuss parking, store hours and sales tax. 

1NTER-C1T\' SECTION— May 22, 1953, Room 
200 Chamber, 11:00-12 noon. Agenda: Trade de- 
velopment trips. Hawaii trade development trip. 


1953, Room 200 Chamber, 11:00-12 noon. Agenda: 
Mail delivery, sales pamphlet and market promo- 

INSPUCTING the new Crown Marine Band 
converter are (left to right) Chamber Presi- 
dent /. H". Mailliard. Ill, Ran Temby of 
Western Coil, and the inventor. A. ]. Croivne, 
who chose the Bay Region for ?nannfacturing 
of his product because of its "central location." 

The Chamber's Industrial Department 
last week consummated arrangements for 
a new radio converter to be manufactured 
in a Bay Region plant. 

The product is the "Crown" Marine Band 
Converter — a unit that converts home and 
automobile radios to receive shortwave 
broadcasts from ships at sea, aircraft in 
flight and police and amateur stations. 

The firm that will manufacture the item 
is Western Coil Products, Inc., of Palo Alto. 
Frank Bella is president and Ran Temby is 
production manager of the company whose 
specialty is custom manufacturing of elec- 
tronic equipment. 

A. J. Crowne, the Inventor, came to the 
Chamber recently with samples of his unit. 
The possibilities of manufacture and mar- 
keting of the product were immediately ap- 
parent to the Industrial Department and a 
survey of Bay Region facilities resulted in 
a contract for Western Coil with CrouTie. 


Thursday, May 14, 1953 

restival Points Up Value Or Commerce | 

(Continued Ironi I'ai^i- li 
Marine Commit loo of tlio San l-"iancisoo 
Junior ChamtuT of Commerce is producini; 
the extensixe Harlior Festixal activities, 
while the Propeller Cluh (Port of San Fran- 
cisco t is presenting the annual National 
Maritime Day program. 

Joining with the sponsors are severiil 
trade and ci\ic groups. Close coordination 
with the t>akland program was reached 
through joint meetings with East Ba.\- com- 
mittee chairmen. Distribution of posters 
and other materials to Bay Area counties 
has been underway, and heavy attendanir 
from other communities at San Francisco's 
waterfront program is expected. 

.Summing up the preparations for the 

International Trade 
Statement Formulated 

(Continued from Page 1) 
lion that the San Francisco Chamber had 
again provided the opportunit.v "for the 
opinion of businessmen in the leading world 
trade area in the West" to be heard. Copies 
of the statement are being forwarded to 
California's Congressional delegation, he 
said, and it will also receive widespread 
public distribution. 

Covering evcr.\ subject which possibly 
relates to this nation's international eco- 
nomic policy, the forty-page-plus statement 
published coincident with World Trade 
Week ofTers nineteen general topic head- 
ings, including sections on "Trade. Not 
Aid." licensing and controls, overseas in- 
vestments, merchant marine policy and 
currency convertibility. 

Noting in its introduction that trade is 
a "two-way street," the declaration states 
that this nation must buy in order to sell 
on world markets. It strongly urges that 
the free enterprise s.vstem which made this 
country great be "applied in every form" 
to all international commercial activities. 

One way to put "Trade, Not Aid" into 
effect, and at the same time reduce our 
overseas aid commitments, is to repeal the 
"Buy America Act" which discriminates 
against imported goods for government 
use, the report states. It also recommends 
streamlining of the customs administration, 
removal of the import quota restrictions 
imposed under the Defense Production Act 
and that the Reciprocal Trade Agreements 
Act be made permanent. 

Removal of unnecessary controls and re- 
strictions from trade, both by this nation 
and others, receives considerable comment 
in the declaration. "Positive" government 
assistance, through tax policy, technical as- 
sistance "in the public service field" and by 
a sensible stockpiling program, is urged. 

Continuation of government policies to 
maintain a strong merchant marine is fav- 
ored in the report. The importance of the 
Far East is emphasized, and steps to see 
that its particular problems receive action 
are recommended. 

The declaration concludes with a strong 
plea for continued and expanded public ed- 
ucation for trade. 



Published ever.v other week at 333 Pine St., San 
Francisco. Zone 4. County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription. 
One Dollar a year.) Entered as Second Class mat- 
ter April 26. 1944. at the Post Otllce at San Fran- 
cisco rnlifornia. under the act of March 3. 1R79 

celchi alion. l'"orrcsl i;. Hidokiiian, San 
Kiamisco World Trade Week chairman, 
said. "To the extent that our message of 
world commerce hits home, our program 
will be successful — for never before has 
public understanding been so necessar.v in 
:i f\f\i\ n( intci-n.-iti(ir.;il i-el.nlinns" 

TYPICAL 01 PORT IMPROl EMI \ I \ in uhich ihe 
Chamber is lilally concerned is llu y^.siiiijiiiii Mission 
Rock Terminal < above) uhici) olln^ Jv .„ , i , „l cot- 
ired and often aria and accomniodutts ti^l^l Lii vf tes- 
sels at once. $20,00(1,000 is currenlly heiiia )/'./// on 
liirther injproiemenls of port facilities. 

Nations "All Out" For 
World Trade Fair Here 

Participation b.\- other nations in the 
Chamber's sixth annual World Trade Fair, 
June 24 to 28, will be the most extensive in 
the history of the San Francisco interna- 
tional trade and travel show, according to 
George E. Talmage, Fair Chairman. 

"The growing importance of San Fran- 
cisco as the "Gateway to the Pacific' and as 
the key port area in the Western United 
States — plus the fact that we have sched- 
uled this year's Fair to coincide with the 
Congress of the Junior Chamber Interna- 
tional — probably accounts for this increased 
interest in the Fair." Talmage said. The J. 
C. Congress will bring over 1,000 key dele- 
gates from all over the world to San Fran- 

Sponsored each year b.v the Chamber and 
its World Trade Association, the World 
Trade Fair will be open to the public daily 
June 24 to 28 without charge in the Gold 
and Concert Rooms of the Palace Hotel. In 
addition to extensive exhibits of imported 
products of all types, there will be a num- 
ber of travel displays featuring the attrac- 
tions of overseas vacation areas. 

According to the show managers, Kriedt 
and Myers, over 759r of the available space 
in the Fair has alreadv been reserved. 


I Hitting The High Spots | 

1 With Walt Brown | 

The Chamber officially welcomed Charles Mun f. 
and his Boston Symphony Orchestra — and Pierf 
Monteun — to SF last Thurs. when former Chamber 
President Paul A. Bissinger represented us in a 
ceremony on the Opera House stage offer the in- 
termission. . . . "Nob Hill Nocturne" — that's a 
beautiful new composition by local Pionist i'lm 
Sheldon which, with the Chamber's blessing, is slow- 
ly working its way up in the world. You may ba 
hearing about this song before long — from Holly- 
wood. . . . Bartley & Bartley, commercial and in- 
dustrial special investigotion firm 
headed by Bert Bartley (see photo) 
has just moved to larger quorters 
in the Merchants Exchange BIdg.. 
465 Colif. New 'phone No. is EX. 
2-6173. . . . Robert M. Haynie of 
the Chamber's Indus. Development 
Comm. and J. M. Bush, div. mgr. 
of Behr-Monning Corp. announce 
occupancy by the latter of its new SF branch of- 
fice and worehouse at 1001 16th St. The 15,000- 
sq. ft. bidg. was built by Haas & Hoynie. . . . Son 
Francisco is one of the "white spots" of the notion 
in number of hospital beds — 9513 — available to its 
citizens, T. P. Langdon of the SF Hospitol Confer- 
ence pointed out during Nat'l Hospitol Wit. this 
-_ wk. . . . Gustav Schwarz of the Chom- 

i^^k ber's M'grs. Comm. & Chairman of its 
i 1 Prison Industries Sub-Comm. (see photo) 

announces acquisition by his firm, Con- 
nor Spring Manufacturing Co., of the 
moufocturing facilities of the Mechon- 
icol Spring Div.. L. A. Young Spring & 
Wire Corp. This, Schworz said, will mean an esti- 
mated 25% increase in his firm's production. 

Secretary Week Observed 

Huncireds of Chamber members 
will be paying tribute during the 
week of May 24-30 to the efficiency 
of their secretaries "in every field of 
business and industry" when National 
Secretaries Week is observed here by 
proclamation of Mayor Robinson. 

A "Bosses Night" preview May 21, "Sec- 
retaries Day," May 27, and other events 
will be directed by the Golden Gate Chapter 
of the National Secretaries Association 
under Virginia Rauchfuss, chapter presi- 
dent, and Marguerite Chess, chairman of 
the observance. 

L. C. McKinnon will be honorary chair- 
man of the Week which is set aside in rec- 
ognition of "the vital role secretaries play 
in the life of the nation's business." 





San Franci.sco, Calif. 

Permit No. 1880 


•k Business Activity Issue V^ 

MAY 28, 1953 


Revenue Chief Will 
A^ddress Chamber 

T. Coleman Andrews, Commissioner of 
:nternal Revenue, Washington, D. C, will 
ipeak on "New Tax Administration Policies 
and Practices — As 
They Affect You" at 
a special luncheon 
meeting to be held 
Monday, June 8 at 
the Fairmont Hotel. 
Sponsors will be 
the Chamber, The 
Bar Association of 
San Francisco and 
the San Francisco 
Chapter of the Cali- 
fornia Association of 
Certified Public Ac- 

Commissioner An- 
Irews' appearance here will be part of his 
:urrent nationwide tour designed to make 
:a.\ administration and practices clear to 

Tickets for the San Francisco luncheon 
ire $3.25 each and may be secured from 
iny of the three sponsoring: organizations, 
accordinK to F. B. MaRruder, Acting Chair- 
man of the Chamber's Tax Section. 

T. Coleman Anclrewi 

Committee Plans Events 
For City's Birthday 

Plans for San Francisco's 177th birthday 
celebration were under way this week as 
25 community leaders including Chamber 
General Manager G. L. Fox mapped a 
three-day observance to begin June 28. 

Members of Mayor Elmer Robinson's 
"Citizens Committee" formed to direct the 
celebration, the civic leaders have sched- 
uled Sunda>', June 28 for colorful events at 
Golden Gate Park; Monday, June 29 for 
ob.scrvances at Mission Dolores and at the 
Presidio; and Tuesday, June 30 for cultural 
activities at the Public Library. 

Supervisor John J. Ferdon is honorary 
chairman of the Committee and Dr. A. T. 
Leonard is general chairman. 

Legislators Written 

Following up two recent actions by the 
Board of Directors, Chamber President J. 
W. Mailliard has written appropriate com- 
mittee chairmen in the State Assembly re- 
garding the Chamber's stands on A.B. 1232 
(Uniform Commercial Code) and A.B. 406 
and 779 (comparative negligence). 

On behalf of the Chamber, Mailliard 
asked that the Legislature establish a spe- 
cial committee to study the proposed Uni- 
form Commercial Code further. In regard 
to the bills proposing substitution of the 
doctrine of comparative negligence for that 
of contributor\' negligence, he cited seven 
reasons for the Chamber's opposition to 

Chamber Action 

of the Past Two Weeks 

1. Planned lax meeling (P. 1) 

2. Arranged G. S. A. purchasing, meet (P. 1) 
.%. Scheduled Itaile tieielopmeni trips (P. 1) 

4. Completed norld trade obserrance (Ps. 1, 3) 

5. Scheduled "Vleet" cruises (P. .^) 

6. Published new shipping directory (P. 4) 

7. Sponsored Armed Forces event (P. 4) 

8. Hosted nuclear scientist (P. 4) 

Hawaiian Trip Presents 
Luring Opportunity 

Hold those vacation plans! 

Hold them, at least, until you've gotten 
full details of the Chamber's Goodwill Trip 
to Hawaii this October, Hawaiian Affairs 
Section Chairman George F. Hansen cau- 
tioned this week. 

He posted another reminder that one of 
the most important trade development 
trips in years will be made by Chamber 
members October 8-19 — to Hawaii. "Here 
is the perfect combination of business and 
pleasure," he said. "Don't miss it!" 

The San Francisco Chamber delegation 
will leave October 3 and October 7 on the 
SS LURLINE and planes of Pan-American 
Airways and United Air Lines. The group 
will arrive in Honolulu October 8 and 
spend "12 jam-packed days of business and 
fun" in Honolulu and other islands of 

"Here's a real opportunity," Hansen said, 
"to improve your business with the Ha- 
waiian Islands — which now have a total 
population of almost one-half million and 
do more than .?242 million worth of whole- 
sale business each year. 

"Write the Chamber for your rescrva- 
liuus, now — and for conipieic details ;" 


The fourth edition of the Chamber's 
Directory of .Shipping is now available 
to shippers and others on request to the 
Transportation Department. The new 
directory lists all lines regularly calling 
at the Port of San Francisco, trade 
routes served, ports of call, and char- 
acter and frequency of service. 

Trade- Maritime Festival 
Has Colorful Ending 

San Francisco's Golden Gate Trade and 
Maritime Festival came to a successful con- 
clusion last weekend amid song and color 
of the Chamber's International Ball and 
open house events along the waterfront. 

Drawing thousands of San Franciscans 
to the festive occasions, both e\ents capped 
a week dedicated to the importance of 
world trade and shipping through the Gol- 
den Gate. Sponsors were the San Francisco 
(Continued on Page 3, Column 1) 

/. H. Uotbrook 

Selling To GSA 
Topic Of Meeting 

Scores of .San FrancLsco businessmen 
will meet tomorrow, under auspices of the 
Chamber, with local officials of the General 
Services Administration to explore ways 
and means whereby GSA purchases in this 
area may be expedited. 

Sponsored b> the Chamber's Government 
Purchasuig Sub-Cumrnittee chairmanned 
by James E. Holbrook. 
the meeting will repre- 
sent a major step in the 
Chamber's program to 
get local manufacturers 
and distributors together 
with government buying 

Holbrooli urged all San 
Francisco businessmen 
interested in selling to 
GSA and not as yet reg- 
istered for tomorrow's 
meeting to phone the 
Chamber, EXbroolt 2-4511, Ext. 63, for res- 

He said the gathering will give local 
businessmen a chance to "learn how to sell 
to this huge buyer" and how to take ad- 
vantage of the assistance provided by GSA. 
Robert Bradford, regional director of GSA, 
and other agency officials, will explain the 
local office's new purchasing program. 

Four More Trade Trips 
Planned In '53 Schedule 

Four additional trade development trips 
make up the balance of the Chamber's 
"goodwill schedule" for the year, it was 
announced this week by Hoy P. Colo, Chair- 
man of the Inter-City committee. 

Following up yesterday's "flying squad- 
ron" trip to Gilroy (see next issue for re- 
nort) will be "San Francisco Day in Santa 
Rosa" June 4, a visit to Marysville June 24. 
a trip to Salt Lake City September 17 and 
18, and the Hav\aiian tour October S to 19. 

Members desiring to participate in these 
trips should contact the Domestic Trade 
Department as soon as possible, Cole said. 


Sunday, June 14 has been designated as 
"K" Day by American Relief For Korea, 
Inc. On that day, the people of San 
cisco are asked to contribute all the useable 
clothing they may have — for destitute Ko- 

Newspapers, radio and television will re- 
mind you of this day before it comes — but in 
the meantime, plan now to bundle up all 
your old clothing and deliver it to your 
neighborhood fire house — before June N! 

Thousands of Korean lives depend upon 
the clothing we send.' 


Thursday, May 28, 1953 

General Business Activity 


Till- i,vniMal tniul ot liusiii.'ss and in- 
dustrial activity in tlu' San Francisco Hay 
Area continues on a new seasonal hit;h level, 
moderately above last year. Metropolitan 
Area employment at 1,026,000 persons at- 
tained a new April high, 4.5';! above last 
year: emplovmcnt in every industry sroup 
except !,'o\ernment exceeded last .scar, and 
is partl> attributed to improved industrial 
relations this Spring over a year ago when 
several disputes handicapped the normal 
trend here. Our current business survey re- 
veals no evidence that the basic activities 
of our local economy would bo adversers' 
affected by the po.ssibilit.N- of an earl.\- Ko- 
rean truce, news of which broke unexpect- 
edly over the world during the early part 
of April. 


Financial transactions represented by 
bank debits to demand deposits accounts 
of individuals, partnerships, corporations. 
and State and political subdi\isions in the 
San Francisco area in April amounted to 
$3,940,5.'50,000, an increase of $160 million, 
or i'.'r over April last year; the 4 months 
cumulative debits of practicall.N- $15 billion, 
represented a gain of I'/r ; and Twelfth Dis- 
trict gains were IS'f and 119r respectively. 
Shares traded on S. F. Stock Exchange 
soared 48.6 above last April. 


In the trade field, department store sales 
in the Metropolitan Area were up IVc com- 
pared to no gain in the Twelfth District, 
and the 4 months cumulative was up 57c in 
both the Area and the District. Large re- 
tail store sales for the first quarter in San 
Francisco showed food store group sales 
identical to a year ago; furniture up 17<- ; 
lumber 57c; and automotive 21%, with 
total sales up 7%. Pacific Coast Merchant 
Wholesalers' sales during the first 3 
months were up 77c compared to 6% in the 
United States. 


Investment commitments in 107 new in- 
dustries and expansions in the San Fran- 
cisco Bay Region (12 counties) amounted 
to $155,447,000 in first quarter or 7 times 
that of a year ago. 


Freight car movements in the San Fran- 
cisco-Oakland switching limits in April 
were 10.6% above last year and the 4 
months cumulative was up 2.2%. April 
shipping in the San Francisco Bay was up 
1.8% over a year ago, based on registered 
tonnage of cargo vessels, and the 4 months 
cumulative was up 4.4%. The revenue ton- 
nage of foreign shipments of 924,000 tons 
through the Port of San Francisco ac- 
counted for almost one-half of the revenue 
tonnage of the Port and represented a 
slight gain over last year. San Francisco 
Airport reported splendid gains, with April 
plane traffic up 6.2% ; passenger traffic 
7.9% ; air freight 7.5% ; and air express 
11.2%. Plane traffic in and out averaged 
310 daily, and passengers on and off 5,169 
compared to 293 and 4,789 respectively 
last year. 


Traxclcrs rnlcring California by automo- 
bile thiiiui;!! Northern California gatewajs 
during the first 4 months of 1953, num- 
bered 310,460 or one-third more than last 
year. Tourist and Settler written inquiries 
to the San Francisco Chamber of Com- 
merce during the same period increased 
more than 20';. Both Bay Bridge and 
Golden Gale I^ridge April traffic slipped 

below a year ago by 2.8%r and 5.97c re- 
spectively, but the 4 months cumulative 
on the Bay Bridge was practically identical 

and on the Golden Gate Bridge 2.7%r above 
last .Near. 


April industrial and commercial gas sales 
in .San Francisco compared to last year 
were up 6.8% ; electrical energy sales 6.8%; 
industrial and commercial water consump- 
tion 2.6%o, and residential water consump- 
tion 6.2%). 


April contract construction in the Met- 
ropolitan Area, based on the employment, 
was 30.8%. above last year, with the 4 
months 9.1%p above the same period last 
year. Some of the gains can be attributed 
to the extended carpenter strike last year. 
On the other hand, San Francisco residen- 
tial building permits value was up 122% 
and number of new dwelling units provided 
for was 1067c above last year. 


San Francisco Chamber of Commerce 
Business Activity Index at 126.2 (1947-49 
Ave. =100) represented a new April high 
and exceeded last April by 5.17o. The 4 
months average of 125.1 represented an in- 
crease of 3.3% over the same period last 


BRANCH OF ACTIVITY ^^^ % ^"^ '"'"iS"^ '^° l^S"^ 

•GENERAL BUSINESS ACTIVITY 1947-49 Av. = 100 126.2 .5.1 125.1 3.3 

CONSTRUCTION PERMITS Total Number 800 29.4 2,896 10.3 

Value 3.792,516 —35.6 18.238,807 15.6 

Residential, New Value 1,391.409 122.3 5,740,100 74.1 

Dwelling Units Number 142 105.8 619 74.4 

Single-FamiLv Units, New Number gg 79.6 302 10.6 

Non-Residential, New Value 1.370.769 —61.3 8,808,242 37.5 

Addns., Alterations and Repairs Value 1,030,338 — 40.3 3,675,465 — 39.4 

REAL ESTATE — Deeds Recorded Number 1,678 4.9 6,396 2.3 


FINANCE— Bank Debits $000 3.147,506 6.1 12,370,997 2.3 

Postal Receipts $ 2.786.116 51.0 10,458,685 ^.9 

S. F. Stock Exchange Shares Traded 2,152.293 71.1 7,326,583 6.8 

Market Value $ 13.400.673 3.7 76,418,809 1.6 

COMMERCIAL FAILURES Number 17 —15.0 54 —6.9 

INDUSTRY TREND— 6 Bay Area Counties-.Total Emplo.ved 1.026.000.pi 4.5 l,018.275(v) 2.1 

Manufacturing (Employed, No. ) 214,600ip) 3.5 211,400iv) 1.5 

Construction, Contract " 67,500(p) 30.8 66.OOOIV) 9.1 

Finance, Ins., Real Estate ■' 65.100ip) 5.9 64,650(v) 3.2 

Retail Tlade " 170,4001 p) 2.7 170,350(v) 1.7 

Wholesale Trade " 71,.500(pj 2.0 71.475(v) 1.6 

Service Employment " 206,l)00(pi 0.2 205.2001V) 0.9 

Trans., Comm. & Utilities " 117,.300ip) 10.9 116,500(v) 4.5 

Agriculture " 19.900(pi 12.4 17,875(v) 6.6 

Govt.— Fed., State, City " 91.500ip) —2.6 92.600(v) —1.5 

Other " 2,200(pl —5.3 2.225(v) —2.2 

PLACEMENTS IN SAN FRANCISCO Total 1,953 —5.8 7.865 —19.9 

TRANSPORTATION Frt. Car Movements Number 16.121 8.7 60,530 2.8 

S. F. Airport- Planes In and Out Number 9.324 6.2 36.752 10.7 

Passengers Off and On Number 1.55.081 7,9 577,964 14.3 

Air Mail Loaded & Unloaded Lbs. 2.418.764 2.3 9,425.062 —9.5 

Air Express Loaded & Unloaded Lbs. .547,193 11.2 2.070.896 13.0 

Air Freiglil Loaded & Unloaded Lbs. 3,001.083 7.5 11,863,324 1.2 

Rail Express Shipments Number 108.985 —14.3 437,762 —13.3 

PORT OF SAN FRANCISCO— Revenue Tons Total 513.691 1.7 1,899.354 -^.7 

Coastwise Revenue Tons 10.9.56 —1.0 40,450 —21.1 

Intercoastal Revenue Tons 34,845 —8.3 135,777 —24.3 

Foreign Revenue Tons 252,303 0.0 924.651 0.3 

CARGO VESSELS tS. F. Bay)— Arrivals Number 412 —3.5 1,680 3.4 

Millions of Registered Tons 1-92 1.8 7.82 4.4 

UTILITIES-Ind. and Comm. Gas Sales Cu. Ft. 1.436.313.400 6.8 5.996,650,600 —0.7 

•Elec. Energy Sales— k.w. hours Index 126 6 8 133 5.6 

Water Consumption— Comm. and Ind Cu. Ft. 156.325.500 2.6 62d,o20,000 2.1 

NEW DEVELOPMENTS— Tourist and SetUer Inq. No. 1,109 20.0 „ „,^'l^i ^9.i 

Bay Bridge Vehicle Crossings Number 2. .530. 143 — 2.S 9,912,278 — u.i 

Golden Gate Bridge Vehicle Crossings Number 921,799 — .i.9 3,543.909 J.I 

FRUITS AND VEGETABLES RECEIPTS Carlots 1.594 2.4 6.238 2.8 

LIVESTOCK SLAUGHTER (Insp. Dists.) Number 172.692 12.0 646.2.50 11.3 

*S. F. LIVING COSTS— All Items Index 115.5(a) 2.2 m) 0.0 

•RETAIL FOOD - Index 113.0 —3.4 114,4 0.4 

"New .Series 11947-49 Avg.=l(lOi lai March latest available, ipl Preliminary estimate, (vi Preliminary I 
months average. Basic Data sources not shown due to space limitation, but available upon reouost. 

Thursday, May 28, 1953 


Francisco Bay were Bryant Zimmerman 
(left), Maritime Day ami Harbor Festival 
Chaitmaii: Donna Rae Jack, "Queen" of the 
Festival (second from left), and Forrest 
Brookman (right). Chairman of World Trade 
Week. Captain F. Ranke of the CALIFORNIA 
is shown between Miss Jack and Brookman. 
(See story, Pages 1 and i.) 

On Record 

Your Chamber's Position 
In Current Legislative Matters 

As a result of recent action bj the Board of Di- 
rectors, llie San Francesco ( hanilicr is on record in 
regard to pending State and Federal legislation as fol- 
lows (nlemliers interi*sted in complete details may 
write or telei>hone the Chamber): 

State Department of Commerce (A.B. 51) — 

Dismissal of Certain Court Actions (S.B. 789) 

Comparative Negligence (SB. I4y2 .ind A.B. 
406, 779 and 782)— OPPOSED. 

State legislation (A.B. 3138) setting up a pre- 
paid health service system — OPPOSED. 

State legislation (S.B. 1169 and S.B. 1170) 
providing for catastrophic health reinsurance — 

World Trade Week 

I Continued from Pa.^e 1) 
Chamber, the Marine Committee of the 
Junior Chamber, the World Trade Associa- 
tion of the San Francisco Chamber, and 
the Propeller Club (Port of San Francisco). 

Events of the week sponsored by the 
Chamber and the World Irade Association 
included a World Trade Week Luncheon 
Monda\-, Ma\' 18 at the Fairmont Hotel. 
Principal speaker was Belford Brown 
Chamber Vice President, who delivered an 
address, "California's Role In International 
Trade" prepared by President J. W. Mail- 
liard. III. (Mailliard could not attend be- 
cause of illness.) The luncheon, chair- 
manned by Forrest E. Brookman, was a 
colorful event attended by 200 persons. 
Governor Earl Warren sent his greetings 
in a telegram, "Queen" Donna Rae Jack of 
Festival Week was presented, and tribute 
was paid the Consular Corps and Captain 
Frederik Ranke of the newl\ arrived Swed- 
ish motorship, CALIFORNIA. 

The International Ball, Saturda.w May 
23, was sponsored by the Chamber's Junior 
World Trade Association in honor of San 

AT nOKin IRADL II N( I HON.- Iliiihlighl of the chamhei's special World Trade Lunch- 
con at ihc start of the Festival week was presentation of a flamed photomiiral (see above) to 
Captain Frederik Ranke (third from left), of the Motorship CALIFORNIA. Robert Biiell (sec- 
ond from left), Chairman of the Junior Chamber' s Marine Committee made the presentation. 
Belford Brown (right). Chamber Vice President, gave the principal address on behalf of Presi- 
dent Mailliard who was ill. Honor guest was T. K. Chang (left), Dean of the San Francisco 
Consular Corps. (See story, Pages 1 and 3.) 

Golden Fleet Schedules New Cruises 

An active season of cruises b.\' the Cham- 
ber's "Great Golden Fleet" of private 
yachts has been scheduled, beginning with 
one coincident with the Pacific Coast 
Yachting Association activities on June 5, 
it was reported this week by Dan E. 

The energetic Inter-City committeeman 
who serves as "Commodore" of the Cham- 
ber's goodwill fleet announced it will be 
put at the disposal of wives of visiting par- 
ticipants in the Pacific Coast Champion- 

ship Regatta, June 5. This, London said, 
was in line with the purposes of the fleet 
which are predominantly to accommodate 
and serve visitors to San Francisco on be- 
half of the San Francisco Chamber. 

Other Fleet events to follow include 
cruises in connection with the Junior 
Chamber of Commerce International Con- 
gress, June 25, and the "Valley Days" 
goodwill trade event August 20-21. Full de- 
tails of these cruises will be reported 
shortly, London promised. 

Chamber Section Reports 
On Lodi Goodwill Trip 

"Lodi Speaks Up" is the title of a special 
report completed this week by the Cham- 
ber's Inter-City Section as a result of the 
recent "flying squadron" good-will visit to 
the Valley community. 

Twelve members of the Section made 
the visit under Trip Chairman E. A. Breck- 
enfeld and returned with pockets full of 
notes all pointing to the importance of 
trade relations between San Francisco and 

The Lodi area, long an important agri- 
cultural center, is now emerging as an in- 
dustrial city, the report points out, and is 
of great importance to this city. 

Available to Chamber members on re- 
quest, the report covers "Lodi's Opinions 
of San Francisco," farm problems and 
crops, highways and transportation, and 
the Chamber's recommendations to local 
business firms regarding trade relations 
with Lodi. 

Francisco's Consular Corps and some 900 
students from abroad attending colleges in 
the Bay Region. Well over 1,000 attended 
the ball, including students and consuls. 
Chamber and cit.\' officials and export-im- 
port trade executives. 

Foreign Trade Conference 

James S. Baker, First Vice President of 
the Chamber's World Trade Association, 
will be one of eight featured speakers at a 
foreign trade conference to be sponsored 
June 10 by the League of Women Voters 
of San Francisco. 

Baker's address will be titled, "The Busi- 
ness IVIan Looks at Foreign Trade." To be 
held at Radio Station KNBC, the confer- 
ence will be divided into morning and 
afternoon sessions. They will be moderated 
respectively by Dr. Frederick Breier, pro- 
fessor of Economics, Universit>' of Cali- 
fornia; and Norbert Einstein, economic 

Clark Elected President 

James A. Clark, Jr., Chamber Director, 
has been elected presi- 
dent of his firm, the J. 
A. Clark Draying Com- 
pany. He was formerly 
\ice president. 

Oren H. Scott was 
elected vice president. 
Herbert W. Post, secre- 
tary, and Clinton J. 
Tripp, treasurer. 

Mr. Clark has been a 
Director of the Chamber 

/. A. Clark, Jr. since February, 1953. 


Thursday, May 28, 1953 


In Committee Meetings 

MININC. COMMITTEE— June 3. 1953. Com- 

intrci.ll Club. 12: n p.m. 

Apend.i: Discussion of Wi-stcrn Governors Advisory Council; pl.inning of joint 
Mininj; Couiiiiiltcc mtitin^ with the Los An- 
geles Ch.uiiber. 

First floor conf. room. Chamber. 11:00-12 noon. 

Agenda: Consideration of organization and 


1953, Fairmont Hotel, 12 noon. 

Agenda: Address by Mr. Hubert de Bcsche. 

Economic Counsellor to the Swedish Embassy, 

Washington, D. C. 


1953. First floor conf. room. 10:45-12 noon. 
Agenda: Agriculture price situation. 


1953. Fairmont Hotel, 12 noon. 
Agenda: Marketing of surplus farm commod- 

Room 200, Chamber. 10:30-12 noon. 

Agenda: Efl^orts to obtain new produce market 

for San Francisco. 

1953. Fairmont Hotel. 12 noon. 

Agenda: Address by Mr. George H. Weiss — 

"Port Unity." 

Honors To Radio Men 

Henry Schacht of KNBC, Gordon Roth 
of KCBS and W. H. Adams of KGO, all 
members of the Chamber's A.E;ricultural 
Committee, have been "singularl.v honored" 
by recent awards from the California As- 
sociated Press Radio Association, accord- 
ing to Jesse W. Tapp, Agricultural Com- 
mittee Chairman. 

"These radio reporters deserve every bit 
of the acclaim they received by this note- 
worthy award for consistently top perform- 
ance in the field of agriculture," Tapp said. 

Ralph S. Cless, Jr. 
Joins Publicity Staff 

Ralph S. Cless. Jr.. former newspaper- 
man and night city editor in the San Fran- 
cisco bureau of Associated Press, has joined 
the publicity staff of the San Francisco 
Chamber as Assistant Manager. 

Cless replaces Raymond Fournival, who 
left recently to join the Henry J. Kaiser 

Prior to joining the Chamber, Cless spent 
four years with the U. S. Department of 
Agriculture Information Service in San 
Francisco. "Mr. Cless' qualifications will 
prove valuable, we feel, not only to our 
membership, but to the media which our 
Publicity Department serves," Chamber 
General Manager G. L. Fox said. 


WALTEK t. BROWN, Editor 

Published every other week at 333 Pine St San 
Francisco. Zone 4. Count.v of San Francisco. 'Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription 
One Dollar a year.) Entered as Second Class mat- 
ter April 26, 1944, at the Post Office at San Fran- 
cisco. California, under the act of March 3, 1879 

I Hitting the High Spots . 

with Walt Brown = 

The Intornationol Institute, a Community Chest 
agency, is operoting o special S. F. Bay Region 
proiect offering free placement service for escapees 
(carefully screened by the Gov't) from behind the 
Iron Curtain. If you hove a job opening ond wish 
to help one of these people, telephone the Insti- 
tute at TUxedo 5-5512. . . . Chamber General 
Mgr. G. L. Fox served as one of the judges for 
last week's Bank of America Achievement Awords. 
. . . Milton W. Melander, president of the 
Chamber's World Trade Assn., is "bock home" 
again after on extended European tour; he ad- 
dressed yesterday's WTA meeting on the subject 
of "Europe: Spring of I9S3." . . . Sharp increases 
in volume of import ond export cargoes through 
the Golden Gate boosted the Bay Area's water- 
borne foreign trade tonnage to a new peacetime 
high in 1952—5,981,762 short tons (a 33% in- 
crease)— according to a Board of State Harbor 
Commissioners report last wk. . . . Kenneth K. 
Bechtel, president of Industrial Indemnity Co. and 
on octive participant and leader in the Scour 
movement since his boyhood, wa? plort^H pro; of 

VS!\\ Commander, Mililaiy Sea Tramportalioii 
Service (above, left) was guest al a luncheon 
in tribute to Armed Forces Day sponsored by 
the Chamber and Commercial Club on Friday. 
May 15. Shown with him is Rear Admiral 
Howard L. Collins, USN, MSTS Commander 
for the Pacific Area, who was among many 
military and civic leaders at the event. King 
Harris, Chamber Director and Chairman of the 
Armed Forces Section was at the head table, 
and President J. IT'. Mailliard, III, presided at 
the meeting. Close to 300 attended. Denebrink 
spoke on organization and operation of MSTS. 

Kenneth K. Bechtel 

the SF Boy Scout Council lost week. He replaces 
P. Tremain Loud. . . . Belford 
Brown, Chamber Vice Pres., 
was named volunteer chair- 
man of the United Crusade's 
newly - enlarged professional 
division, established to moke 
It "easier for busy doctors, 
dentists and lawyers to give 
to the Crusade," . . . "Carry 
grocery bags with you in 
your cor on summer trips for 
your refuse" is the very prac- 
tical suggestion mode by the 
Travel and Recreation Comm. 
of the State Chamber in a campaign to "Keep 
California's Highways Cleon." Sounds very sensible 
—ond cleanly. . . . Harold Starr, managing direct- 
or of the Chamber's Retail Merchants Assn., will 
represent us at the Notional Retail Dry Goods 
Assn. convention In Los Angeles June 2, 3 and 4. 
. . . Fred Duncan of Kraft Foods Co., has been 
elected pres. of the Nat'l Office Monogement 
Ass'n for the yr. beginning June, 1953. 

Atom Scientist Speaks 

Dr. Henry Seligman, head of the Lsotope 
Division at the Atomic Energy Research 
Establishment at Harwell, England, was a 
guest of the Chamber's Electrical and 
Chemical Industries Sections and Manu- 
facturers Committee at a luncheon Tuesday 
at the Fairmont Hotel. Lloyd E. Yoder, 
chairman of the electrical group, presided. 

Dr. Sel;gman is in the U. S. conferring 
with Atomic Energy Commission and Uni- 
versity of California officials. He outlined 
the uses of radioactive isotopes in industry, 
medicine and scientific research, and pre- 
dicted that the commercial value of iso- 
topes will eventually reach a sizable annual 

Wheeler To Make Tour 

Charles L. Wheeler, executive vice-presi- 
dent of Pope & Talbot and Chairman of 
the Investment committee of the Cham- 
ber's World Trade Committee, will leave 
Saturday aboard the Pope & Talbot "Sea- 
farer" on a trip through Central and South 
American and Caribbean countries. 

Wheeler, Western member of the Inter- 
national Development Board, will make a 
study of current business, financial, and in- 
vestment developments during the trip. 

' /published by the 




San Francisco, Calif. 

Permit No. 1880 


JUNE 11, 1953 


World Trade Fair 
Opens June 24 

The San Francisco Chamber's Sixth 
Annual World Trade Fair sponsored 
by its World Trade Association will 
open its doors in two weeks to an at- 
tendance expected to top all previous 
records, it was predicted this week by 
George E. Talmage, chairman of the 
colortul event which will feature dis- 
plays from "all of the free world." 

Invitations to the five-day showing which 
opens Wednesday, June 24, in the Palace 
Hotel have been sent to more than 8,000 
American buyers and purchasing organiza- 
tions and a total attendance of over 50.000 
for the five-days run is expected, according 
to Kreidt & Myers, fair managers. 

The exhibit will feature foodstuffs, art 
goods, cutlery, to>s, luggage, cameras, op- 
tical goods, machinery, office equipment, 
woolens and drygoods, furniture and jew- 
elry. There will be approximately 50 sep- 
arate exhibits. Those to exhibit for the first 
time will be Formosa, Hong Kong and Tur- 
key. It will be predominantly an "import 
show" but will also have exhibits of travel 
and vacationlands of other countries. 

The Fair was postponed from its usual 
time in May to coincide with the Eighth 
Annual Junior Chamber International Con- 
Rress which is conveninff in San Francisco 
throughout the week beginnins: June 21. 
Approximately a thousand young men from 
more than 50 countries of the world will 
gather for discussions bearing on important 
trade matters of the future. 

Colorful opening ceremonies for the Fair 
at 11:30 a.m. June 24 in the main Palace 
lobby will feature appearances by "Queen" 
Donna Rae Jack, foreign "princesses," and 
Citv and Chamber officials. 

Santa Rosa Businessmen 
Host S.F. Chamber Group 

Potentials for continued industrial 
growth in the Bay Area were demonstrated 
to a delegation of 46 Chamber Officers, Di- 
rectors and Committeemen who visited 
Santa Rosa June 4 as guests of 72 members 
of the Chamber in that city. 

The San Francisco delegation inspected 
partially developed industrial tracts, local 
plants, and housing developments. "The\- 
stressed the livability of the area, which 
has few equals, and demonstrated a type of 
contemporary housing that offers the ulti- 
mate in outdoor living," G. L. Fox, Cham- 
ber General Manager, reported. 

The San Francisco delegation was im- 
pressed with the unity of the community 
Fox said, since practically all local interests 
participated in the conference, and guaran- 
teed to provide, in addition to industrial 
sites, housing for employees of industries 
locating in Santa Rosa. 

AT LUNCHEON MONDAY honoring T. Coleman Andrews, Commhs'oner of Internal Rei- 
eniie, uere, above (staniling. left to right) Gerald S. Leiin, president, The Bar Association of 
San Francisco; the Hon. Robert C. Kirkuood, Controller, State of California; and (seated, left 
to right) Andreus, Chamber President J. W. Maitliard, III, and William Penney, first vice 
president, The California Society of Certified Public Accountants. San Francisco Chapter. 

Chamber Presents T. Coleman Andrews, 
Internal Revenue Chief, At Luncheon 

The Chamber this week with the 
cooperation of two other local organi- 
zations presented T. Coleman An- 
drews, Washington, D. C, Commis- 
sioner of Internal Revenue at a lunch- 
eon meeting which drew more than 
600 San Franciscans to the Gold 
Room of the Fairmont Hotel. 

Andrews, Commissioner since February 
of this >ear, addressed the civic gathering 

Chamber Action 

ol the Past Two Weeks 

Hire are liigljlishl' "I recent Cliamher action designed 
strengthen San Francisco, llie Bay Region — and your 

Presented Commissioner of Internal Revenue 
at luncheon event (P. 1) 

Took action on re-location of California Re- 
lief Map (P. 2) 

Beyan new "Trade Tips" service bulletin for 
members (P. .^) 

Completed plans for big World Trade Fair 
at Palace Hotel (P. 1) 

Made goodwill visit to Santa Rosa (P. 1); 
planned another to Marysville (P. 2) 
Sponsored meeting with GSA officials to aid 
selling to government (P. 2) 
Engaged in chemical industry educational 
program with youth (P. 2) 
Scheduled special luncheon (P. 4) 

on "The New Bureau of Internal Revenue." 
He outlined a plan to "cut red tape in the 
Bureau, reduce expenditures and restore 
confidence of ta.xpayers and employees in 
the integrity of the service." 

Joiiil spoiisuis uitii the Chamber were 
the Bar Association of San Francisco and 
the San Francisco Chapter of the California 
Society of Certified Public Accountants. 

Chamber President J. W. Mailliard, III, 
presided and introduced Andrews. 

Declaring that the new administration of 
the Bureau will be marked by a "reason- 
able attitude and proper administration," 
Andrews outlined a four-point program for 
more efficient administration including: 

1. Elimination of 35 million of the 55 
million indi\idual tax returns. This will be 
accomplished in a joint venture with the 
Social Security- Board. 

2. Expansion of an educational program 
for taxpayers. A pilot program has been 
operated successfullj' in high schools. Edu- 
cating taxpayers to fill out their own forms 
will do much, Andrews said, to reduce 
Bureau overhead. 

3. Expansion of research and planning 
activities in order that the Bureau may 
function more efficiently. 

4. Expansion of the training program for 
Bureau employees in order to develop a 
"more competent and highly skilled group 
of career civil servants." 


Thursday, June 11, 1953 

The Center of Things 

Cbitorial |3age 
^an jfrancis;co (Examiner 

RipyuitiHcl hilou is ,i niinl idilorml hi ihc liXAMlNl.R 
iihiih (loinh "/' //'<• u/wc of Sdii l-rjmhco ChiUiibcr work from 
the itrcii-uidc iuul>oiiil. It is reprint eil here in the interests of 
wider itiulersliiniling by CIninihcr members of the philosophy under 
which this orgunizulion works for regional development: "what 
benefits the Sun iraiiiisio Buy Are.i benefits Sun I'runiisio." 

TTOW SAN FRANCISCO dominates the west 
coast in business and serves to develop cen- 
tral and northern California is concisely pre- 
sented in the 1952 annual report of the San Fran- 
cisco Chamber of Commerce just issued. 

The report, in summary form, presents sev- 
enty-five points of chamber of commerce activity, 
all of which either contribute to the progress of 
the city or the welfare of the surrounding terri- 

Naturally the activities of the commercial 
organization are aimed at benefiting the city, 
but since it is understood that the strength of the 
city depends on the growth and prosperity of the 
Bay area and of this section of the State, many of 
these promotional moves are aimed at aiding 
interests beyond the peninsula. 

Nearly all of the seventy-five lines of activity 
of the San Francisco Chamber of Commerce have 
ramifications that extend beyond the city's limits, 
while all of them do something for the city's 

Tri-City Aviation Group 
To Meet In Los Angeles 

Representatives of the San Francisco 
Chamber will investigate statewide aviation 
matters at the fourth annual meeting of 
the Tri-City Aviation Council on June 22 
in Los Angeles, Clay Bernard, Aviation Sec- 
tion Chairman, announced this week. 

Aviation groups of the San Francisco. 
Oakland and Los Angeles Chambers com- 
prise the Tri-City Council. Transportation 
to the coming meeting will be furnished to 
as many as 10 Aviation Section members. 

Members of the California Aeronautics 
Committee will also attend the meeting. 0;i 
the agenda will be aviation legislation, air- 
port problems, and the civilian phase of the 
California Air National Guard. 

Revenue Move Lauded 

Announcement by the Bureuu of Internal 
Revenue of establishment of the District 
Commissioner's office for the Western states 
in San Francisco brought praise from G. L. 
Fox, Chamber General Alanager, as "a log- 
ical move ivhich the Chamber has urged 
since establishment of the district offices last 
year. It will locate the office in the center of 
the West Coast's financial, business, indus- 
trial and governmental activities and make 
for economy and better service to the tax- 

The San Francisco office will open after 
the Los Angeles office is abolished July 1. 

Cheniiail Book Presented 
To Students By Chamber 

As an educational service to youths in- 
terested in chemistry as a profession, th? 
Chamber's Chemical Industries Section is 
currently distributing a new "facts book" 
to all high schools, junior colleges and paro- 
chial schools in northern California that 
offer science courses, it was announced this 
week by George R. Monkhouse, Section 

Members of the Section at their own ex- 
pense, but through the Chamber's facilities 
are mailing copies of "The Chemical In- 
dustry — Facts Book" published by th? 
Manufacturing Chemists' Association, Inc. 
The book contains 15 chapters explainin-; 
the chemical industry to laymen. Aiding i.i 
the compilation of data were more than 
200 officials of chemical companies. 

Marysville Trade Visit 

"Next stop — Marysville!" 

That was the word this week amon- 
members of the Chamber's Inter-City Sec 
tion as they planned their next "flying 
squadron" .goodwill visit for June 24. 

Approximately ten members of the Sec- 
tion, whose goal is to enhance trade rela- 
tions between San Francisco and neighbor- 
ing cities, will take part in the one-da;.' 
visit to Marys\ille. They will be led by Joh:T 
Barrett, Jr., chairman for the trip. 

Businessmen Learn 
How To Sell GSA i 

More than 100 businessmen learned i 
how to sell to one of the world's 
largest buyers — the federal govern- ! 
ment's General Services Administra- i 
tion — at a luncheon meeting May 29 
sponsored by the San Francisco 
Chamber's Government Purchasing 

Meeting with local officials of the GSA, 
which is (he central purchasing agenc.v Im 
some 150 federal offices in this area, I lie 
businessmen were told in detail how to ,l;ii 
about selling any of the three million itrin 
purchased by the government. 

J. W. Mailliard, III, Chamber President 
who was principal speaker' at the gather- 
ing, pointed out that the Chamber worked 
with GSA to bring about an increase in the 
amount of goods purchased locally by this 
activity. As a result, over $250,000 worth 
of goods will be purchased each month in 
addition to the $600,000 that was formerly 
spent by the San Francisco office. 

Commeiitint; on GSA functions, Mailliard 
Eaid, "For many years the San Francisco 
Chamber of Commerce has been on record 
as favoring the economical operation of 
Kovernment activities. The GSA represents 
exactly this step, cominf; as it does, out of 
the recommendations of the Hoover report. 
Its centralized purchasing activities will re- 
sult in many savings to the government 
and you taxpayers." 

James E. Ilolbrook, chairman of the 
Chamber's Sub-committee, presided and in- 
troduced Robert B. Bradford, GSA regional 
director, and members of his staff. Hol- 
brook also reviewed the Chamber's efforts 
to bring about a closer relationship between 
the business community and GSA. 

Members of Bradford's staff outlined in 
detail GSA purchasing methods and con- 
struction-repair activities. 

Chamber Suggests Home 
For California Map | 

The Chamber this week was pursu- 
ing discussions with the Recreation 
and Park Commission aimed at find- 
ing a permanent home in Golden 
Gate Park for the much-discussed 
450-foot relief map of California. 

New meetings were proposed with Louis 
Sutter, president, and David E. Lewis, gen- 
eral manager, of the Commission to discuss 
further the possibility of 
moving the map tempor- 
arily into the Palace of 
Fine Arts until a shelter 
may be built for it in 
the \'icinit>' of the band 
concourse in the Park. 

The concourse area was 
selected as the "one log- 
ical and appropriate lo- 
cation" for the map by 
a Sub-committee of the 
Civic Development Com- 
mittee headed by Her- 
bert M. Chisholm May 
27 after several weeks' study of all possible 

The Sub-committee's recommendation was 
approN'ed by the Chamber's Board of Dl 
(Continued on Page 4, Column 1) 

H. M. Chisholm 


Thursday, June 11, 1953 



/w Committee Aleethigs 

VALLEY DAYS — June U, 11 a.m. 1st Floor 
Conference Room, Chamber. 

Agenda: Discussion of final plans for coming 
"Valley Days" event. 
— June 12, 1953, Commercial Club. 12:15 p.m. 
Agenda: Reports from several sub-committees 
and new developments regarding proposed pro- 
duce market site. 
June 15, 1953, Room 200, Chamber, 10:30-12 

Agenda: Discussion of traffic inventory. 
AVIATION SECTION — June 16, 1953, Bar- 
delli's, 11:45 a.m. 

Agenda: Planning of luncheon to commemorate 
50th Anniversary of powered flight. Instructing 
delegates to Tri-city Aviation Council meeting 
in Los Angeles, June 22. 
Room 200, Chamber, 3:30-5:00 p.m. 

Agenda: Address by Mr. Marvin Lewis regard- 
ing proposed plan for five-cent bus fare for 
shoppers in downtown area. 
TEE — June 17, 1953, First floor conference room, 
1 1 a.m. 

Agenda: Discussion of health problems of the 

Chamber Survey Shows 
Big Gains In 50 Years 

The Chamber's Research Depart- 
ment has compiled a special report on 
San Francisco's development which 
shows that business activity has in- 
creased more than two thousand per 
cent in 50 years. 

The report also shows that wholesale 
trade has increased 234 per cent in 26 
years and retail trade has increased 194 
per cent in that period. 

Business activity showed an index of 4.9 
in the year 1900, the report states. In 1940 
this had risen to 47.7 and by 1950 to 108.4 
—over 22 times the 1900 figure. (The 1952 
—most recent — index was at 126.3.) 

Wholesale and retail sales in the year 
1926 were pegged respectivelj- at $1,430,- 
?82,600 and $442,173,600. In 1952 they were, 
respectively, $4,780,000,000 and $1,300,000,- 

As for population, the specialized report 
shows a 126.2 per cent rise in the 50 years 
since 1900 when population was 342,782. In 
'gainfully emplo\ed residents," the 50-year 
ncroase has amounted to 105.8 per cent 
(there were 337,200 gainfully employed in 
5an Francisco in 1950; estimates for 1952 
peg this at 468,000). 

Manufacturing, measured by "value add- 
sd by manufacture," gained l,2i58.6 per cent 
in the 50 years since 1889. In 1952 the value 
ivas $727,684,000. 

San Francisco Selected 
For Sporting Goods Show 

The "West's largest sporting goods trade 
show," the annual Western Market Week. 
A'ill be held in San Francisco November 
1-3 for the first time in four jears, it was 
announced this week. It will be sponsored 
jy the Western Sporting Goods Dealers 
Association and the National Sporting 
jQods Association. 

"We look on the return of this important 

PROGRESS -A Second Bay Crossing 

TOPS IN NEWS to Bay Region citizens this 
week and foremost in the minds of Chamber 
members in the category of "battles won and 
progress made" uas announcement that Act- 
ing Governor Goodwin J. Knight had signed 
into law the Dotwig Bill calling for a south- 
ern crossing of San Francisco Bay with a 
western terminus in the vicinity of Army 
Street. The Chamber had long ago joined 
major San Francisco groups in urging such ac- 

tion, and looked this week on the signing of 
the Dolivig Bill as an important victory for 
progressive San Franciscans. 

Shown in the diagram above (taken from a 
the way the new southern crossing will appear 
if provisions of the Dolwig Bill and findings 
of the State Engineer's office are combined. 
The approaches shown here are decreed by the 
bill hut the exact termini of the span are yet 
to be fixed. 

Low Postal Rates For 
Magazines To Japan 

"Magazines For Friendship, Inc." of 
Pasadena, California, has announced that 
Californians may now send cartons of mag- 
azines to the U. S. Information Service in 
Japan and Korea at now low parcel post 

G. L. Fox, San Francisco Chamber Gen- 
oral Manager, said a communication from 
the organization made it clear San Fran- 
ciscans may send cartons weighing 20 
pounds for only 39c postage. He commend- 
ed the piu'pose of the mailings which ac- 
cording to the organization is to "start 
\our own one-man Marshall Plan of Ideas 
in the Orient at little cost or trouble." 

A list of approved magazines together 
with complete details in connection with 
the pro.ieet may be secured from "^laga- 
zines For Friendship, Inc." in care of the 
Pasadena Chamber of Commerce, 181 South 
Los Robles, Pasadena, California. 

Fox Member Of Panel At 
Women's Club Session 

"Leadership in a community" will be dis- 
cussed b>' Chamber General Manager G. L. 
Fox when he appears as one of three panel 
members at a meeting June 16 of the Busi- 
ness and Professional Women's Club of San 
Francisco, Inc. 

The "leadership" theme will guide dis- 
cussions at the evening meeting which is 
one in a monthly series. Other speakers 
will be Judge Twain Michelson and the 
Rev. Karl Olson. 

show to San Francisco as an indication of 
the impact of this city's growth as a mar- 
ket center on the thinking of manufactur- 
ers everywhere," Chamber General Man- 
ager G. L. Fox, said. 

City Growing As Center 
For Big Market Showings 

Fifteen specialized market showings in 
.San Francisco are scheduled between now 
and this fall, according to a report com- 
piled last week by the Chamber's Domestic 
Trade Department. They begin with the 
West Coast Salesmen's Association showing 
of women's and children's apparel and ac- 
cessories, June 13-18, and end with the 
Sixth Annual Western Market Week dis- 
play of sporting goods November 1-3. 

Other showings include those of the 
Western Children's Tra\elers. Juvenile 
Brand Wagon, Golden Gate Travelers' As- 
sociation, San Francisco Fashion Industries, 
World Trade Fair, "Calmac" Fall Market 
Week, and Western Lamp Picture Show. 

The Domestic Trade Department's report 
on these showings includes dates, locations, 
sponsoring organizations, officials to con- 
tact, products displayed, areas served, esti- 
mated attendance and estimated exhibit- 
ors. Copies are available to members. 

"Tips" To Be Mailed Separately 

Beginning this week, the Chamfier's 
"Domestic Trade Tips" compiled by the 
Domestic Trade Department will be 
mailed to interested members in sep- 
arate bulletin form. A list of trade op- 
portunities often described as "invalu- 
able" by those who received it, "Tips" 
have in the past been available at the 
Chamber and occasionally run in Bay 
Region Business. 

The new bulletin service will insure 
prompt receipt of the information at 
regular intervals. Members who wish to 
be placed on the mailing list should call 
EX 2-4511, Ext. 56. 


Thursday, June 11, 1953 

You Are Invited To Attend A 


Thursday, June 25 — 12 Noon — Rose Room, Palace Hotel 

Jointly sponsored by the San Francisco Chamber of Commerce 
and the World Trade Association 

Principal Speaker: 



"Changing Attitudes of American Business Toward World Trade" 

Plan now to attend this event! It will provide an excellent opportunity for "senior" 

business men of San Francisco to meet and talk with iunior business executives 

from abroad — delegates to the congress from more than 25 countries. 

Tickets at $3.00 may be purchased now from the Chamber, 333 Pine Street, 
San Francisco 4; Telephone EXbrook 2-451 1 

Chamber Urges Park Location For Map 

(Continued from Page 2) 
rectors May 28 and the same day was pre- 
sented formally before a meeting of the 
Recreation and Park Commission b\- Gen- 
eral Manager G. L. Fox and Civic Develop- 
ment Department Manager Harold V. Starr. 

At that time the Commission moved that 
the Golden Gate Park site, together with 
another in Siitro Heights, be thoroughly 
explored by Sutter and Lewis. 

School Children Write 

Meanwhile, public feeling in favor of 
"saving the map for San Francisco" ex- 
tended to the public schools and students 
themselves as hundreds of letters from 
lower-grade pupils poured into the Cham- 
ber asking the organization to "do its best 
to keep our California map." 

The Kate Kennedy School made the let- 
ter-writing a project for many of its grades. 
One hundred sixty-four such letters in 
child-like handwriting were received; 18 
from first grades, three from second grades, 
18 from third grades, 31 from fourth grades 
and 94 from fifth grades. 

"The map helps school children," many 
wrote. Typical of the letters was the fol- 
lowing, signed by "Joan Person, classmates 
and S. F. School children": 

"We, the school children of San Fran- 
cisco, would like it very much if San Fran- 
cisco keeps the large map of California. Be- 

sides being very beautiful, it is very inter- 

"If it is moved, please move it someplace 
In San Francisco and not to Los Angeles. 

"It has been here so long. Why can't it 
stay here?" 

Aimee K. Gish, principal of the Kate 
Kennedy School, wrote in response to th-:^ 
Chamber's action as reported in the news- 
papers. She reiterated the importance of 
the map to school children and congratu- 
lated the Chamber for its work in retain- 
ing it. 

Chisholm said the Golden Gate Park lo- 
cation would satisfy the "three require- 
ments" of ready accessibility to visitors and 
school children, attractive surroundings 
and maximum economy in moving it. 

His Sub-committee's recommendation in- 
volved only the site. If this is approved, the 
group may, if assigned the problem, under- 
take a recommendation as to financing the 
move and the actual housing of the map. 

It must be moved from the Ferry Build- 
ing by August 1 to make way for remodel- 
ing of the building into a World Trade 

I Hilling The Hi^b Spots | 

1 With Wall llniwii i 

lorged convention focilities — 12 civic leaders, form- 
ing a special committee with Civic Development 
Dept. Mgr. Harold V. Starr as secy., are quietly 
moving up on the problem of better convention 
facilities for SF; you'll be hearing from them soon. 
. . . "Valley Days" — The Inter-City Comm. is bu^y 
planning a big trade event for 150 San Joaquin 
Valley businessmen in August. . . . Aviation Anni- 
versary Luncheon — Clay Bernord and his Aviation 
Section are investigating the possibility of o spe- 
cial luncheon commemorating the 50th anniversary 
of powered flight which will be tremendously inter- 
esting if It goes through. . . . Municipal Conference 
— Supervisor Marvin Lewis' plan for a 5c bus fare 
for shoppers In the downtown area will be heard 
at o meeting June 16 In the Chamber. . . . HER- 
BERT M. CHISHOLM of the Civic Development 
Comm. has been elected o Director of the SF Ad- 
vertising Club. . . . LEN GROSS, formerly of the 
Fairmont Hotel and at one time publ. mgr. of the 
SF Chamber, announces establishment of his own 
advertising-public relations firm at 408 Stoclton St. 
. . SANTA FE RAILWAY has announced plans 
for a new streamlined train service between SF and 
Chicago, the train to be named "Son Francisco 
Chief." . . . ESQUIRE MAGAZINE, current Issue, 
salutes Geary St. between Powell and Grant Ave. 
In an ortlcle titled "Golden Mile." Stores will be 
shown on o street mop and o colored fold of 
Geary St. . . . HOLIDAY MAGAZINE, July Issue 
(out June 20) will give on "oword" to SF in Its ar- 
ticle, "Travel North America." Awards will also be 
extended four restaurants in SF: Bardelll's, Ame- 
llo's. Trader Vic's and Jack's. ... THE SALINAS 
RODEO, olways an exciting event, promises to be 
better than ever this July 16-19, according to all 
reports. . . . WESTERN AIR LINES, INC. recently 
gave new evidence of the air transportation in- 
dustry's rapidly-growing Importance in western 
economy by announcing that Its employees In I I 
California cities received more than $5,000,000 In 
pay during 1952. . . .EVANSTROM COMPANY Is 
the unique nome (taken from Its orgonlzers' names, 
J. M. Evans and V. A. Strom) of a firm which re- 
cently established at 22 Battery St., SF, for the dis- 
tribution of chemical additives for the petroleum 
and allied fTeTd. . . . THE OGDEN (UTAH) 
CHAMBER OF COMMERCE offers to handle reser- 
vations for Son Fronciscons wishing to toke In the 
June 24 world's light-heovywelght championship 
bout between Archie Moore and Joey Maxim. Ring- 
side reserved seots ore $20 and other reserved 
seats, $12, $8 and $5. 


2c PAID 

San Francisco, Calif. 
Permit No. 1880 



Published every otlier week at 333 Pine St., San 
Francisco. Zone 4, County of San Francisco. Cali- 
fornia. Teleplione EXbrook 2-4511. (Subscription, 
One Dollar a year. ) Entered as Second Class mat- 
ter April 26, 1944, at the Post Ofnce at San Fran- 
cisco. California, under the act of March 3. 1879 


JUNE 25, 1953 


Luncheon Today 
For Redington Fiske 

In a salute to tho benefits of tvvo-vva,\- 
foreis;n trade exemplified by this week's 
Sixth Annual World Trade Fair, the Cham- 
ber and the World 
Trade Association will 
sponsor a luncheon this 
noon featuring an ad- 
dress by RedinKton 
Fiske, editor of "Export 
Trade and Shipper." 

Mr. Fiske will speak 
on "ChanpinK Attitudes 
of American Business 
Toward World Trade," 
in the Rose Room of 
the Palace Hotel. 
Guests of honor will 
be members of the San Francisco Consular 
Corps and officials of the Junior Chamber 
International Congress, now in progress in 
San Francisco. 

Chamber President J. W. Mailliard, III 
will officiate. 

Tickets for the luncheon may be pur- 
chased at the door this noon. 

Redington Fiske 

Hawaiian Trade Trip 
Registration Rises 

Registrations for the Chamber's trade 
development trip to Hawaii, scheduled for 
October 8-19, were on the upswing this 
week, according to George F. Hansen. 
Chairman of the Hawaiian Affairs Section. 

He reported the following persons al- 
ready registered, and urged others inter- 
ested to contact the Chamber as soon as 

Mr. and Mrs. J. Frank Barrett, Mr. and 
Mrs. John F. Barrett, Jr., Mr. and Mrs. 
Thomas Dee. Mr. and Mrs. Pierce E. Crom- 
well, Mr. and Mrs. Alfred Goss, Mr. and 
Mrs. O. C. Hansen, Mr. and Mrs. George 
McKeever, Mr. and Mrs. Elmer Ross, Mr. 
and Mrs. E. B. Schwinger, Mr. and Mrs. 
Leo Sievert, Mr. and Mrs. D. J. McGanney, 
Mrs. Grace Triebsch and her daughter, 
Mrs. Joanne Brandon, Mr. and Mrs. J. W. 
Mailliard. Ill, Dr. and Mrs. J. E. Hobson 
and Mr. and Mrs. E. D. O'Brien. 

Chamber Arranges Meet 
For Electronic Firms 

In cooperation with the Air Force, The 
Chamber this Tuesday sponsored a special 
meeting between local electronics manu- 
facturers and Air Force officers for the 
purpose of exploring research and develop- 
ment facilities for new projects contem- 
plated by the Air Force. 

Firms invited were those specified by 
the security office. Discussions were led by 
Dan G. Sully, contracting officer, Wright 
Air Development Center. 

GEORGl I I 1/ >; iGE (uhove. ieiilei). Chairman of the World Trade Fair, is shotiii exam- 
ining suiiu uj il L piodncts Being exhibited at the Palace Hotel hy the Consulate General of 
India. On the left is Mr. Asini Husain, Consul General of India and on the right is L'. S. Lai, 
representative of an Indian import-export firm, in toun attending the Junior" Chamber Inter- 
national Congress. Products from 2^ countries are on display at the Fair uhich runs until Sunday. 

Sixth Annual World Trade Fair Ope 

At Palace With 23 Nations Exhibiting 

Thousands of products imported 
through the Golden Gate from 23 
countries of the free world were put 
on public display yesterday with the 
opening of the Sixth Annual San 
Francisco World Trade Fair in the 
Palace Hotel. 

Admission-free, the gigantic exhibit is 

expected to draw some 50,000 persons bj' 
the end of its five-da>- run on Sunday, 
June 28, according to George Talmage, 
Chairman of the international showing. 

Chamber Action 

of lite Past Two Weel:s 

Here are hifiljligljls of_ recent Cljamher action designed 
strengthen San Francisco, the Bay Region — and your 

1. Presented Sixth Annual World Trade Fair 
(P. 1) 

2. Sponsored community luncheon featuring 
address by Redington Fiske (P. 1) 

.r Continued plans for Hawaiian trade develop- 
ment tour (P. 1) 

4. Planned special aviation event (P. 2) 

5. Completed report to membership on legisla- 
tive affairs (P. .S) 

6. Took stand on anti-trust legislation (P. 4) 

7. Continued action in produce market site 
study (P. 4) 

8. Urged amendment of price support laws 
(P. 2) 

Sponsored by the Chamber and the 
World Trade Association, the Fair is an 
annual event desiRned to show citizens how 
world commerce throiieh the Port of San 
Francisco supplies products used in their 
daily livinp;. Travel and vacation-land at- 
tractions in foreign countries are also fea- 
tured in attractive exhibits "showing the 
glamor and color of far-away places." 

In addition to the general public's enjoy- 
ment of the fair. Talmage reported an ex- 
pected attendance of thousands of buyers 
from many parts of the West. 

Hours for visiting the Fair are from 12 
noon to 10 p.m. through Saturday, and on 
Sunday, from 12 noon to 6 p.m. The entire 
Gold and Concert rooms of the Palace 
Hotel are being used for the exhibits, with 
an "overflow" into the smaller rooms ad- 

Countries exhibiting are: Belgium, Can- 
ada. Cuba. Denmark. Formosa, France, 
Germany. Great Britain, Hong Kong. India, 
Italy, Japan, Korea. Mexico. The Nether- 
lands, Norway, Pakistan, Philippines, 
Sweden, Switzerland and Turkey. South 
American and Central American products 
are also on display. 


Thursday, June 25, 1953 

Bay Region Iiidusrri 
Almost'lOO Million 

A near-UK) million dollar gain in Has 
Renion industrial expansion for the liisl 
four months of 1953 over the same period 
last >ear was revealed this week in a sur- 
vey jusi eonipleted b\ the Chamber's In- 
dustrial Oepaitment. 

A total ..f l!;i5S.7«4.>.-)0 uas eommlttcd 
tliroiiuh April in new points and expan- 
siiins in lliv I'i-eoiint.v ri'ni"". eompari'd to 
.S(n.(lS8,4.")r> for the first lour months o! 
I!).">J, the report shoHed. More than $7 mil- 
lion of this went to San Franeiseo, ereatinK 
a total of 45G new johs. 

For the siiit;le month of April, six new 
plants and 19 expansions brought commit- 
ments of 3^3.817,250. In all of Northern 
California (48 counties) the total for April 
was $4,495,250. 

"In the light of overall industrial expan- 
sion throughout the nation, we find the 
San Francisco Bay Region getting its 

al Expansion Gains 
Dollars Over 1952 

ample share," the report stated, noting 
Ihat the rest of the year looks even better 
because most gioups arc scheduling third- 
(luarter capital outlays at or above first- 
half rates. 

Automotive activities remained the most 
important field for outlays durins April, 
the survey showed. 

Here are cumulative totals through April: 

snn l''riinrlsru 

•_• New Plants 
17 Expan.slcms 

.$ 65.000 





19 I'lojc'cts 

S 7,179.2.50 


llil.v Ki'Klon (12 Coil 


:« Now Plants 
90 Expansions 


i;)l Projpots 


Northern California 

(48 Coiintli-s) 

43 New Plants 
112 Expansions 


155 Projects 


Amendment Of Support 
Laws For Grain Asked 

The Chamber's Board of Directors has 
voted to request Congressional amendment 
of present price support laws on corn and 
feed grains, so that government -owned 
feed may be made available to livestock 
producers at a parity price comparable to 
that of livestock. 

The Chamber pointed out that the gov- 
ernment cannot sell price-supported corn 
at less than 105 per cent of parity — a 
"price beyond the ability of livestock peo- 
ple to pa.N." 

Aviation Event Planned 

A major Chamber luncheon, spearheaded 
b.N the Aviation Section, will be organized 
lo commemorate the 50th anniversary of 
powered flight, Friday, July 10, it was an- 
p.ounced this week by Clay Bernard, Avia- 
tion Section Chairman. 

Ed Heinemann, chief engineer for the 
Douglas Aircraft Company, is expected as 
the principal speaker. Invited as co-spon- 
sors of the luncheon will be the Oakland 
Chamber of Commerce and the Oakland 
and San Francisco Junior Chambers. 

Complete details will be reported shortly. 
Bernard said. 

/^//K■ IK/ I Kl I \II()\S.- u.ii i,/,l Doris 
Ja.ksoi, „l Slum,, („„uly, mimed ■fjiuui of Ihe 
Shasta Oamhorce" al the recent annual celebration 
based on tourist attractions of the dam area, was a 
guest of the Chamber and Southern Pacijic Company 
last week in a tour of San franeiseo. She is shown 
abate uith Chamber President J. W. Mailtiard, III 
and T. Louis Chess, Southern Pacific passenger 
agent. She presented Mr. Mailliard with a box of 
frozen fish from Shasta Lake. 


Hounding out a full week of sessions and 
special events attendant upon the Eighth 
Congress, Junior Chamber International, this 
week in San Francisco will be a luncheon 
tomorrow noon in the Gold Room of the 
rairmont Hotel with the Honorable James 
J. Wadsworth, Deputy United States Repre- 
sentative to the United Nations, as principal 
speaker. He will give an address titled, 'The 
Business of Building a Free World." Cham- 
ber members interested in attending should 
telephone the Junior Chamber at EXbrook 
2-4511, Ext. 38 for reservations. 

Area Business Activity Continues At Hijffh Level 

nPNFBAI RIICIMECC TDCun I u .1 ,r,,,^„ ^ 


The general trend of business conditions 
in the San Francisco Bay Area continued 
in a new high area during the three months 
period preceding June, closely paralleling 
last year's pattern. The 5 months cumula- 
tive exceeded a year ago by 4.5%. 






INDEX 1947.1949- 

= 100 / 


. // 






\ / 



I950/ 1 



K / 

/"^^ / "^',^ 




=^*^ 1949 / 

1 1 1 1 1 1 1 1 1 1 1 



Employment in the Metropolitan Area, 
estimated at 1,028,800 in May, reflected 
"across the board" improvement, moving 
slightly ahead of April and bettering last 
May by 4.29r. Contract construction em- 
ployment, free from last year's industry 
disputes, was 45.3 ^v above May last year 
or 21,900, accounting for nearly one-half of 

the 43,300 year-to-year increase in the total 
employment of all industry groups. Manu- 
facturing added 8,600 employees; transpor- 
tation, communications and utilities 7,100; 
retail trade 4,300; finance, insurance antl 
real estate 3,600; wholesale trade 1,100; 
and service 400. Government employment 
was down 3,600 from a year ago. 

May financial transactions, measured by 
bank debits, amounted to .$3.8 billion and 
were $650 million or 20% above April, and 
$324 million or 9.3% above last May. 
Shares traded on the San Francisco Stock 
Exchange 15.5% over May a year ago 
and market value rose 11.8%. Commercial 
failures came throuph the first 5 months 
with 68 compared to 67 a year ago. 

In the retail trade field in the Metro- 
politan area there were 170,800 persons 
emplo.\ed in May or 4,300 more than last 
May, indicating a stronger demand. In 
wholesale trade 71,800 were employed or 
1,100 more than last year. May (lepart- 
ment stores however, handicapped by one 
less trading day and only four Saturdays 
against five in May last .\ear. were down 
1% in the San Francisco-Oakland Metro- 
politan Area, 7% in Los Angeles and 5% in 
California, but the 5 months period sales 
were up 4^;, Z", and 3% respecti\ely. 


Growing rapidl\-, this industrj- group ac- 

counted for 117,500 employes or 6.47r more 
than a year ago. May freight car move- 
ments in the San Francisco-Oakland 
switching limits exceeded last May by 6% 
and the 5 months cumulative movements 
were up 2.°)'/,. During May 445 ships with 
registered tonnage of 2,092,126 called at 
San Francisco Bay ports, bringing the 5 
months cumulative to 2,125 ships compared 
to 2,072 a year ago. Foreign cargo movel 
ments accounted for one-half of the reve- 
nue tonnage of the Port of San Francisco 
in May. In the utilities field, electrical en- 
ergy sales rose 6% over last May, with the 
5 months cumulative up 5.6%. Industrial 
and commercial water consumption was 
up l.l9r in May and 2'A for the cumulative 


Travelers entering California by auto- 
mobile through Northern California gate- 
ways during the first 5 months of 1953 
numbered 602,882 or 20.8'r above last 
year. Inter-city Bridge traffic is hold'ng 
close to the similar period last year with 
the 5 months Bay Bridge vehicle crossings 
Ofr below last year and the Golden Gate 
Bridge crossings 1.5% above last year. 

The trend of the San Francisco Business 
Activity Index at 123.1 (1947-49 average= 
100) represents a new May high and ex- 
ceeded last May by 9.6%. and the 5 months 
average of 124.8 represents an increase of 
4.5% over similar period last year. 

Thursday, June 25, 1953 


Report To The Membership 

Legislative representation in behalf of the membership of the San Francisco Chamber of Commerce is one of the Chamber's many 
lervices to its members. A summary of the Chamber's legislative activity in your behalf during the 1953 Regular Session of the 
[Talifornia State Legislature is shown in the following record. As a further service to members, the Chamber's Public Affairs De- 
lartment provided information on status of pending legislation and furnished copies of bills to Chamber members during the Session. 

Measures Passed 
3y Legislature 

Chamber Action 



Vppropriated 5400,000 to be matched with S350,- 
100 from the 9 Bay Area Counties to conduct a 
tudy of rapid transit. 

Passage of the legislation strongly urged, in co- 
operalion with San Franritco Bay Area Rapid 
Transit Commission, City officials and other inter- 
ested civic organizations. 

Finances rapid transit study tentatively sched- 
uled to begin September 1, 1953. 


ncreased gas tax IV2C P^r gallon, diesel fuel tax 
'V2C per gallon and approximately 33% increase 
n other highway user taxes including weight fees. 

Chamber worked with highway user groups and 
other Chambers to obtain highway financing pro- 

Provides funds for acceleration of freeways in 
San Francisco. City will receive an estimated 
$105,389,000 during 10-year period, an increase 
of approximately $23,500,000. 


Authorized construction of a bridge across the 
outhern end of San Fiancsco Bay from Army 
nd Third Streets to Bay Farm Island south of 
)akland. Appropriated $1,500,000 for engineer- 
ng studies. 

Chamber in cooperation with City officials sup- 
ported legislation. 

Provides legislative mandate for construction of 
southern crossing. 


iaianced the state budget against revenue esti- 
nates ; need for new State General Fund Taxes 
ras obviated. 

The Chamber early in 1953 led local campaign The largest budget in State's history — $1,279,- 
and cooperated with other taxpaying groups state- 694,750 for 1953-54 — adopted without new 
uide in opposing increased taxes. taxes. 


65,000 appropriation to support Junior Grand 
National Livestock Exposition at the Cow Palace 
;iven preference position in the Fairs and Expo- 
itions Fund. 

Passage of this legislation supported. 

Junior Grand National will receive automatic 
support in future without necessity of annual 
recourse to Legislature. 


Appropriated $30,000 for needed repairs. 

Favored by Chamber. 

Will provide needed maintenance to structure. 


ncreased expenditure provis'dns for traffic promo- 
ion by State Board of Harbor Co"Tn^issictners. 

Favored by Chamber. 

Enables the undertaking of accelerated traffic 
solicitation and development program for the 
Port of San Francisco. 


Clarified Time Off For Voting law (requiring 
/orkers to show need for absence from work if 
mployee is to be compensated). 

Supported by Chamber. 

Designed to correct widespread abuses under 
interpretation of present statute. 


'rovided controls for aircraft transportation brok- 
rs operating in intra or inter-state commerce. 

Supported by Chamb 

Eliminates misleading, deceptive, confusing and 
unfair advertising and selling practices in air 
travel for protection of public. 

Measures Defeated 
Jj Legislature 

Chamber Action 


F. E. P. C. 

stablishment of a Fair Employment Practices 
iommission and policy declaration. 

Opposed by Chamber. 

Would impose punitive and unnecessary orders 
and regulations on business and industry. 


tate licenses for psychiatric technicians, bartend- 
rs. automobile wreckers, radio and televi.sion set 
:pairers, interior decorators, cold storage plant 
perators, welders. 

Opposed by Chamber 

Would increase governmental regulations and 
create unnecessary bureaus and individual re- 
strictions infringing upon the free enterprise 


ubstituting doctrine of comparative negligence 
ir historical doctrine of contributory negligence 
1 California. 

Opposed by Chamber 

Substitution of scheme of awarding damagei 
based upon percentage of negligence of the de- 
fendant would substantially increase the cost of 
insurance, multiply claims, and clog the courts. 


egislation to set SI. 25 an hour minimum wage, 
stablish State Labor Relations Board and condi- 
ons of employment of females in domestic in- 

Opposed by Chamber. 

Would work hardship upon business and the 
public in California and complicate labor nego- 


stablish a prepaid health service system and, in 
ffect, a compulsory health service plan. 

Opposed by Chamber. 

Would create a form of socialized medicine 
under State control of funds, health services, 
etc.. with threat of deterioration of quality of 
medical service. 


Thursday, June 25, 1953 

C>liambcr Urges Furrlicr 
Studies Of Marker Site 

Thi> ChamlnTs Board of Directors has 
requested the San Francisco Department 
of City Planning and the Chamlier's In- 
dustrial Development Conmiittee to: 

(li make studies of the present produce 
market area to determine the "highest 
and best" uses for the area in the event a 
new market site is acquired, and 

12) investifiate ways of interestinR pri- 
vate capital in the redevelopment. 

With man\' memhers of the WholesaU- 
Fruit and Produce Dealers Association 
committed to the principle of establishing; 
a new produce market, and the work of 
locatinK a desirable site virtually complet- 
ed, the Board hopes the studies will pro- 
vide the incentive for a voluntary move b>- 
all operators in the district. 


C of C Stand On H.R. 467 

The Chamber this week went on record 
in opposition to H.R. 467 which would 
amend the Cla.\ton Act by granting a right 
of action for damages to the United States 
and establishing a six-jear statute of lim- 
itations for the bringing of damage action ; 
under the Act. 

Reasons for opposing the amendment 
according to Vincent Cullinan, Chairman 
of the Chamber's Legislative and National 
Affairs Section, were (1) it would give the 
Government a right to sue anyone for dam 
ages for alleged violations of the Anti- 
Trust law, (2) establish a six-.Near statute 
of limitations for the commencement of 
anti-trust cases, (3) give this six-year 
statute retroactive application and (4) sus- 
pend the running of the proposed six-year 
statute as to private treble-damage suits 
during the pendancy of any action by the 
United States Government to recover dam- 
ages on its own behalf. 


In Committee Meetings 

First floor conference room. 11 a.m. -12 noon. 

Agenda: Discussion of completed plans and 

financing for Valley Days program. 
June 25. 1953. First floor conference room, 9:00 
11:00 a.m. 

Agenda: A review of sponsorship plan f o ' 

the 1953 event. 
25. 1953, Fairmont Hotel, 12:15 p m. 

Agenda: A review of action taken by 195"' 

California State Legislature. Discussion o"" 

plastic industry directory. Further suggestion: 

for annual field trip. 
1953, Ro?e Room, Palace Hotel, 12 noon. 

Agenda: Address by Redington Fiske oi 

"Changing Attitudes of A--erican Bus'nes: 

Toward World Trade." 
"KEEP GREEN" COMMITTEE— Jrnc 25. 1953, 
Room 200, Chamber. 10:45-12 noon. 

Agenda: Discussion of need for educationa! 

program on forest fire prevention. 

I Hitting the High Spots 

with Wall Hrown = 



Published every other week at 333 Pine St.. San 
Francisco. Zone 4, County of San Francisco, Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year.) Entered as Second Class mat- 
ter April 26. 1944. at the Post Office at San Fran- 
cisco. California, under the act of March 3. 1879 

DAN A. GILES, coshier and asst. secy, of the 
Dinwiddle Construction Co., has accepted choir- 
manship of the Chomber's Urban Redevelopment 
Subcommittee of the Civic Development Comm. . . . 
"CONGRATULATIONS on your 50th anniversary!" 
wos the essence of a message from President Mail- 
Hard early this month to the S.F. Advertising Club 
in which notice was token of "the splendid accom- 
plishments of the Club during the half century it 
has served to enhance the importance of advertis- 
ing to S.F." . . . JOHN P. FIGONE's toking the 
oath of office as a new Supervisor lost week wos 
lauded by Chamber Gen. Mgr. G. L. Fox, who was 
one of several speakers In the Supervisors' cham- 
bers. . . . S.F. RETAIL OUTLETS captured 36% of 
the nine-county Boy Area business during the first 

quarter of '53, the Chamber's Research Dept. re- 
ported this wk. in a special study THE SANDY 

SPILLMAN television show (2:30-3 p.m. weekdays. 
KPIX) is starting audience-participation program-, 
...visitors up to 50 welcome!... WHITE BROTH- 
ERS "hordwood headquarters" of SF and Oakland 
ore celebrating 81 years in business, occ'ding to 

W. J. White, pres. and D. F. White, gen. mgr 

GERMANY has opened an exhibit of about 130 
large-scale photographs illustrating the German 
post-war architecture In the De Young Memorial 
Museum: the exhibit will run until July 6. . . . 
TWELVE MEMBERS of the Chamber's Aviation 
Section, headed by Chairman Clay Bernard, at- 
tended important sessions of the Tri-City Aviation 
Council Mondoy in Los Angeles: you'll be hearing 
a report from them, soon. 


BRANCH OF ACTIVITY "''*'"' "''' ^'*"'^' ■' MONTHS % FROM 

•GENERAL BUSINESS ACTIVITY 1947-4» Av.=100 123.1 9S 124.8 4.5 

CONSTRUCTION PERMITS Total Number 690 16.0 3,586 11.3 

Value ,!, 116,009 78.9 21.3.54,816 21.9 

Residential, New Value 1.051,250 73.7 6.791.350 74.0 

Owelling Units Number 101 71.7 720 73.9 

Single-Family Units, New Numbe-- 67 63.4 369 17.5 

Non-Residential, New Value 768.875 107,7 9.577,117 41*3 

Addns., Alterations and Repairs Value 1,295.884 69.0 4,971,349 — '27?3 

REAL ESTATE— Deeds Recorded Number l„5,ffi 2.7 7.931 2.2 


FINANCE— Bank Debits $000 3.011.889 10.2 15,:i82.886 1.6 

Postal Receipts S 4.6 13.209.349 2.3 

S. F. Stock Exchange Shares Traded l.:«4.001 15.5 8.680.584 8.1 

Market Value $ 15,993,654 11.8 92.412.463 3.2 

COMMERCIAL FAILURES Number 14 .55.6 68 1.5 

INDUSTRY TREND — 4 Bay Area Counties-.Totai Employed 1.028,800ip) 4.4 l,020.380(vi 2.6 

Manufacturing (Employed, No.) 215,700(p) 4.2 212.160iv) 1.9 

Construction, Contract " 67,000(p) 45.3 66.020(v) 14.6 

Finance. Ins.. Real Estate " 65.000(p) 5.9 64,360(v) 3.1 

Retail Trade " 170,800lp) 2.6 17U,660(VJ 2.0 

Wholesale Trade " 71.800(p) 1.6 71.620(v) 1.7 

Service " 206,4001 p) 0.2 205.440tv) 0.8 

Trans., Comm. & Utilities " 117.500(p) 6.4 116.6801V) 4.9 

Agriculture " 22.000(p) 6.3 18,700tv) 6.5 

Govt.— Fed.. State. City " 90.500(p] —3.8 92,200(v) —2.0 

Other " 2,100(p) 0.0 2.200(v) '—2.0 

PLACEMENTS IN SAN FRANCISCO Total 1.926 —21.7 9,791 —20.3 

TRANSPORTATION Frt. Car Movements Number 15,1:39 9.3 75,669 4.0 

S. F. Airp.iit Planes In and Out Number 9.324(ai 6.2 36,752(b) 10.7 

P,-i.^si'nj;ir.'i Off and On Number 1.55.0Slla) 7.9 577.964(b) 14.3 

Air Mail Leaded & Unloaded Lbs. 2,41S.764(al 2.3 9. 425, 062(b) —9.5 

Air Expicss Loaded & Unloaded Lbs. 547.193(a) 11.2 2,070,896(b) 13.0 

Air Freight Loaded & Unloaded Lbs. 3, 001, 083(a) 7.5 ll,863,324(b) 1.2 

Rail Express Shipments Number 101,648 — 11.9 539,410 — 14.7 

PORT OF SAN FRANCISCO— Revenue Tons Total 463,9.57 —5.0 2.363,311 —5.9 

Coastwise Revenue Tons 12,579 30.2 53,029 — 12.3 

Intercoastal Revenue Tons 42.759 1.7 178.536 — 17.9 

Foreign Revenue Tons 202,917 — 11.8 1,127.568 — 4.9 

CARGO VESSELS (S. F. Bay)— Arrivals Number 445 0.7 2.125 2.6 

Millions of Registered Tons 2.092.126 2.2 9.934,383 4.7 

UTILITIES— Ind. and Comm. Gas Sales Cu. Ft. 1.293.840,900 3.7 7.290,491.500 0.1 

'Elec. Energy Sales— k.w. hours Index 121 6.1 1.31 ,5.6 

Water Consumption— Comm. and Ind Cu. Ft. 159,919..500 1.5 785.439.500 2.0 

NEW DEVELOPMENTS— Tourist and Settler Inq. No. 1,174 0.9 5,372 16.4 

Bav Bridge Vehicle Crossings Number 2.632.830 —0.3 12.545,108 — 0.1 

G.ildpn Gate Bridge Vehicle CTossings Number 1.046.035 —2.3 4.589,944 1.5 


LIVESTOCK SLAUGHTER i Insp. Dists.) Number 162.315 4.4 808,565 9.9 

*S. F. LIVING COSTS— All Items Index 115.5(bi 2.2 (ni 0.0 

♦RETAIL FOOD Index 113.9 —1.6 114.0 0.0 

•New Series (1947-49 Avg.=100> (a) April latest; (bi 4 months avg. ; (pi Preliminary estimate: 

vi Prelim- 

inary 5 months average: (ni Not available. Basic Data sources not .shown due to .spare limitation. 

but avail- 

able upon request. 




San l-~ranci,sco, Calif. 
Permit No. 1880 


JULY 9, 1953 


Chambers Join In Salute To Powered Flight 

Milwunl U. Heinemami of Douglas Aircraft 
Company — designer of the "Skyrocket." 

Benefits Of Highway 
Revenue Bill Told 

The increased gas and highway users tax 
legislation, supported by the Chamber, will 
guarantee to San Francisco an estimated 
$105,389,000 in the next 10 .\ears, a gain of 
, $23,534,000, Richard M. 

Zettel, highway expert, 
told the Chamber's 
Traffic and Highway 
Section at a meeting 
June 25. Leonard S. 
Mosias, Chairman, pre- 

Zettel, economic con- 
sultant and executive 
secretarj- of the Joint 
Fact -Finding Commit- 
tee on Highways of the 
California Legislature, 
reviewed the action of the 1953 legislature 
in connection with highwa.\' financing bills, 
and outlined the provisions of A.B. 1237 
Lincoln enacted b.v the 
legislature Juno 10. 

While the highway 
bill that was finally 
passed was far from 
the one suggested by 
the Joint Interim Com- 
mittee, Zettel said ex- 
penditures in every 
county for state high- 
way improvements will 
be considerably higher 
than they would have 
been if the 1953 legis- 
lation had not been enacted. 
B. W. Booker. Assistant Highway Engi- 
( Continued on Page 2, Column 3) 

Leonard S. Mosias 

B. W. Booker 

Fifty years of American aviation 
progress will be saluted tomorrow in 
San Francisco when aviation, civic 
and business leaders of the Bay Area 
gather at a luncheon commemorating 
the half-century milestone of pow- 
ered flight. 

Edward H. Heinemann, chief engineer at 
the El Segundo division of Douglas Aircraft 
Company, and creator of the rocket-pow- 
ered "world's fastest" D-558-II Douglas 
Skyrocket, will be the principal speaker at 
the noontime event which will be held in 
the Rose Room of the Palace Hotel. 

Sponsors are the San P'rancisco Chamber 
of Commerce, Oakland Chamber of Com- 
merce and the Junior Chambers of Com- 
merce of both San Francisco and Oakland. 

At the head table in addition to Chamber 
and city officials will be representatives of 
every phase of aviation, according to Cla.\' 
Bernard, Chairman of the San Francisco 
Chamber's Aviation Section, which spear- 
lieaded arrangements for the event. 

Special exhibits will show models of air- 
craft from the WriRht Brothers era as well 
as from the present jet-powereil age. 

Heinemann as principal speaker will pre- 
sent a "preview of the next 50 years in 
aviation." Acclaimed as 
a modern aeronautical 
genius, he is the recip- 
ient of one of aviation's 
most coveted prizes — 
the Sylvanus Albert 
Reed award — for his 
creation of the rockct- 
povv'cred Skjrocket. In 
addition to this craft, 
he has designed and 
built the United States' 
first operational super- 
sonic jet fighter plane, 
the Nav.\'s F-4-D Skyray, which is now in 
production in California. 

Chamber members and others who have 
not as yet secured tickets for the colorful 
event may do so today and f<'morrow morn- 
ing by telephoning: EXbrook 2-4511, Ext. 57. 

Clay Bernard 

Five-Cent Loop Ser\'ice 
Urged By Chamber 

In a move toward relieving traffic 
strangulation in the downtown area, the 
Chamber, one of the constituent members 
of the San Francisco Municipal Conference, 
has voted approval of Supervisor Marvin 
E. Lewis' proposal to establish a "Shop- 
pers Special" bus service with a five-cent 
fare for off-peak hours in the central busi- 
ness dist'ict (approxim^tclv 10 a.m. to 3 
p.m.), with about a 5 minute head-way. 

The system has proved a success in man.\' 
other large cities, according to Lloyd E. 
Graybiel, Chamber's conference delegate. 

I'amed Douglas "Skyrocket" — ttorld's fastest 
piloted aircraft. 

Chamber Proposes 
Transit Authority 

The Chamber last week proposed to the 
San Francisco Board of Supervisors' Joint 
Judiciary and Public Utilities Committee 
a detailed "suggested outline of provisions" 
for establishment of a Transit Authority. 
The plan, developed by the Chamber's 
Civic Development Committee and Mass 
Transit Section, both headed by Alan K. 
Browne, calls for the supervision, manage- 
ment and control of munic.'pal transporta- 
tion facilities to be put 
under the exclusive 
control of an "auth- 
ority to be known as 
the Transit Authority 
of the City and Count.N' 
of San Francisco." 

The proposal is the 
result of more than a 
year's study, by the 
Chamber's Mass Tran- 
sit .Section, of opera- 
tions in cities such as 
Boston, Chicago, Cleve- 
land, Detroit, New York, Seattle and To- 

(Continued on Page 4, Column 1) 

A. K. Browne 

Chamber Action 

of the Past Tivo Weeks 

1. Planned area-wide salute to aviation (P. 1) 

2. Proposed detailed plan for San Francisco 
Transit Authority (P. I) 

^. L'rged shuttle plan to rclieie traffic conges- 
tion (P. 1) 

4. Formed new Committee to educate in forest 
fire pretention (P. 4) 

5. Prepared special hrochint for Scouts (P. 4) 

6. Concluded successful World Trade lair (P. 2) 

7. Supported cotton bill designed to maintain 
California cotton production (P. 4) 

8. Took steps to secure S. F. eastbound inter- 
coastal service (P. 3) 


Thursday, July 9, 1953 

Thousands Visit Sixth Annual World Trade Fair 

Attcnd.incc By Buyers 
Circatcr Than Anv Year 

Thousands of persons from many part^ 
of Northern California attended the Sixtli 
Annual World Trade Fair sponsored June 
2-1-2S at the Palaee Hotel hy the Clianilur 
and its World Trade Association. Crowds 
were the largest ever experienced at the 
annual event, according to Kreidt & Myers. 
Fair managers, and George K. Talmage, 
Chairman of the Fair. 

.A larger pereeiitiige of visitors than ever 
l)cf«>re was niaili' up of importers and Imy- 
ers — an inipnilaiit fact to the ni'arly 101) 
evhibitors \\ liosr ehii-f goal at the Fair was 
to bring their nation's products to the at- 
tention of America. 

Countries represented In' exporters' and 
manufacturers' exhibits numbered 23. Ac- 
tual products shown were in the thousands. 
Booths ext ended throughout the Concert 
Room, Gold Ball- 
room, and adjacent 
smaller rooms. 

Supervisor Mar- 
vin E. Lewis, who 
at the time v\- a s 
Acting Mayor of 
San Francisco, is- 
sued a public state- 
ment commendinr; 
the Chamber and 
World Trade Asso- 
ciation, on behalf 
of the City, in their 
presentation of the 

"The increased 
interest in the Fair 
by other countries 
emphasizes their 
greater awareness 
of our growth in 
the West — and of 
San Francisco's ko> role in that develop- 
ment," he said. 

A highlight of the week was a special 
luncheon at the Palace which featured an 
address by Redington Fiske, editor of Ex- 
port Trade & Shipper. 

SNAP! GOES THE RIBBOS. uiul pop' go the photographers' biilhs (foregroittul) al colorjiil 
opening ceremonies, June 24, of the Sixth Annual World Trade hair. Doing the honors, which 
resulted in the entrance of an estimated thousand persons (some can be seen in background) were 
Donna Rae jack, "Queen" of the Fair, and Carlos P. Romiilo. 

says Shirley Koga of Japan's 
exhibit, to Superrisor .Marriji 
E. Leuis, then Acling Mayor. 
Shirley and fair officials took 
him from his busy desk it] the 
Mayor's office and doun to 
the Palace where he, like 
thousands of other San Fran- 
ciscans, found entertainment 
and education. 

GEORGE E. TALMAGE, Chairman of the 
Fair, shows his firm's exhibit to "Queen" 
Donna Rae Jack. 

GUESTS OF HONOR at the Reding- 
ton Fiske Luncheon June 25, saluting 
the Fair, were the San Francisco Con- 
sular Corps and "princesses" of 21 na- 
tions, dressed in national costume. 
Corps members are shown, above, 
seated at top table: princesses are at 
lower table. The colorful event was at- 
tended by hundreds. 

Highway Bill Benefits 
To City Described 

'Continued from Page 1) 
neer in charge of District Four, with head- 
quarters in San Francisco, agreed that the 
new bill will enable a substantial reduction 
of deficiencies on existing main routes. 

However, Booker warned, progress may 
be slow, particularly in the early stages of 
the program. The phenomenal growth of 
the state "will certainly bring new prob- 
lems of congestion, requiring relocation 
and amplification of some existing routes 
which were not included in the current es- 
timate of deficiencies," Booker said. 

A.B. 1237, in brief, increases the gas tax 
V/i cents; diesel fuel tax 2;^ cents; plate' 
fees $2; driver's license $1 for four-year, 
period; and weight fees 33'.) per cent. 

The new legislation contans the "Mayo 
formula," under which the 45 northern 
counties receive 45 per cent of the highway 
funds guaranteed the counties and the 13 
southern counties receive 55 per cent. 

The fund guaranteed the counties is 60 
per cent of the total raised, Zettel ex- 
plained. The remaining 40 per cent is 
called "free" money and is used at the 
discretion of the state highvva.N' commission. 

Under the formula. San Francisco had 
in 1947, enough deficiency in state high- 
ways to warrant 18.68 per cent of ths 
northern counties funds. 

After Juh, 1955. the ratio of 60 per cent 
of the funds guaranteed the counties wil'. 
be increased to 65 per cent and the ratio of 
"free" money will be reduced to 35 per 
cent. Under this plan. San Francisco will 
receive 15.16 per cent for the next eight 

It is estimated that under the legislation 
San Francisco will receive a total of $105,- 
389,000 in guaranteed funds in the next 10 
\ears. a gain of $23,534,000. 

Thursday, July 9, 1953 


Shipping Service 
Urged By Chamber 

A strons bid to maintain oastbound in- 
tercoastal shipping from the Port of San 
Francisco has been made by the San Fran- 
cisco Chamber in a wire and better to the 
Interstate Commerce Commission (ICC). 
The Chamber asl<ed ICC approval of a July 
1 application b\ the Waterman Steamship 
Corporation (Arrow Line) for temp3rar.\- 
authority to extend its eastbound inter- 
coastal service to New York and Boston 
from California ports (including San Fran- 

Walter A. Rohde. Department Manager, 
will appear in support of the Waterman 
application at a hearing in San Francisco 
July 16 before Chief Examiner Mullen of 
the ICC. 

The onlj' line now rendering the east- 
bound service, the Chamber pointed out, is 
the Luckenbach Steamship Company which 
has not called at San Francisco docks on 
eastbound voyages since April 4. 

Action by the Chamber in behalf of tlu' 
Waterman Steamship application has been 
taken "in the interest of keeping San Fran- 
cisco's eastbound intercoastal tonnage," ac- 
cording to Rohde. 

"Eastbound intercoastal tonnage from 
San Francisco docks amounted to only 
72,833 tons in 1952," Rohde said. "In pre- 
war years it was never less than a half 
million tons. Unless we have a regular 
service such as Waterman wants to pro- 
vide, the tonnage will disappear entirely," 
he declared. 


"San Francisco is taking a strong position 
in urging a revision of United States foreign 
economic policies to help revitalize Amer- 
ican foreign trade," wrote tlie SEATTLE 
TIMES in a recent editorial in commenda- 
tion of the Chamber's recently-released 
World Trade Policy Declaration. 

Following the pattern of numerous edi- 
torial comments throughout the country 
lauding the Chamber document, the SEAT- 
TLE TIMES cites several points of the dec- 
laration and concludes; 

"These are ... the views of the San Fran- 
cisco Chamber of Commerce, but they ex- 
press representative thinking in that seaport 
city . . . 

"The San Francisco viewpoint ... is 
worth pondering in any Pacific Coast port 
that hopes to rebuild a substantial volume 
of foreign trade in future years." 


In Committee Meetings 

Room 201), Ch.imber, 1:30-3.00 p.m. 

Agenda: Discussion of general revision of San 

Francisco drayage rates. 
VALLEY DAYS— July 9, 1933. First floor cont, 
room, 1 1 ;00-12 noon. 

Agendi: Discussi. n of budget and 

1953, Commercial Club, 12:15 p.m. 

Agenda: Discussion of bay barrier study and 

newly organized building codes section. 

Building Code 
Board Asked 

Support of a charter amendment to per- 
mit creation of a Building Code Technical 
Board of Review has been voted by the 
Chamber's Board of Directors at the re- 
quest of the Building Code Section, of 
which Henry J. Degenkolb is Chairman. 

Degenkolb reported the proposal has the 
backing of the Building Industry Confer- 
ence Board and is needed to provide: (1) 
reasonable interpretations of the Building 
Code; (2) a means of determining suit- 
ability of new or alternate materials and 
types of construction; (3) appeal on the 
technical decisions of the Superintendent of 
Building Inspection; (4) permission for 
minor deviations of the Building Code; (5) 
technical advice on important decisions in- 
volving public health and safety, and (6) 
cooperation in recommending changes in 
;he Code to keep it up to date. 

MILLS of ihe Ktihiikii PLiiiltilioii Co.. iieur 
Honolulu, u'I'iib help Hauaii jiroiliicc iie,irly 
a million lorn of sugar annually for ihe muiu- 
laiid, are an example of industry to he viewed 
by the Chamber' s Goodiiill Trade Develop- 
ment tour to the Islands October H-I'J. Busi- 
nessmen desiring to "mix business with adven- 
ture and fun' on the tour — first of its kind in 
five years — were urged this week to secure full 
particulars from the Chamber' s Domestic 
Trade Department, and to hurry their reserva- 
tions, A new addition to the program is an op- 
tional ttro-day stay at luxurious Hotel Hana- 
Maui, in the picturescjue village of Hana in 
"old Hauaii." 

Chamber Requests 
Barrier Studies 

The Chamber this week urged the Water 
Project Authority of the State of California 
to broaden its study of barriers in San 
Francisco Bay so as to provide an alternate 
water plan in the e\ent barriers fail to 
provide a feasil)le solution lo Ihe area's 
water problems. 

The Authority, chairmaned by Frank B. 
Durkee, State Director of Pub'ic Works, 
received from its Kxccutixe Officer, A. D. 
Edmonston, State Water Engineer, recom- 
mendations as to the scope of study to be 
undertaken as a result of the passage of 
the Abshire-Kelly Salinity Control Barrier 
Act of 1953 which appropriates $2,'50,000 for 
the stud>- of barriers in San Francisco Bay. 

Colonel B. C. AUin, Vice Chairman of the 
Chamber's Special Projects Committee, 
said, "We are interested in anything that 
is going to assist Bay Area water progress. 
To date we have never had an adetjiiate 
water plan and are years behind. We must 
have more than just a 'yes' or 'no' answer 
to the question of bay barriers. We need 
water and it is vital that an alternate plan 
he de\eloped which Bay Area people can 

The Authority in response to the Cham- 
ber's plea indicated it would be practical 
to integrate the barrier study work with 
work now being done by the State's Water 
Resources Board in the development of a 
State Water Plan. 

The Authority entered into a service 
agreement with the State Division of 
Water Resources to undertake the barrier 
study and established a three-man subcom- 
mittee to select a Board of Consultants 
which will advise the Division of Water 
Resources as to the adetjuacy of its study 
plans and review study conclusions. 

Invitations Are Out For 
"Valley Days" Event 

Invitations to attend the Chamber's big 
Valley Da%s program August 20-21 as 
guests of San Francisco businessmen arc 
being mailed this week to key business and 
agricultural leaders in the San Joaquin 

In a special message of invitation, Cham- 
lier President J. W. Mailliard, III said: 
"You and your neighbors in the Valley are 
important to us. Through these two days of 
special activities, it is our desire to learn 
\our interests and problems and lo show 
.\ou our great city." 


Ihc Dc-parinunc ol the trancisc. (.h.imbcr "f C.imrmrcc- is in ihe 1 
i[s list of plants in the ban Francisco Bay Region which weicome visitors, this list is 
schools, industrial organizations, overseas visitors and nevi-industry prospects. Commer 
that take visitors is widespread. 

If your plant is one that welcomes visitors, please fill in and return the questii 
Industrial Department, San Francisco Chamber of Commerce. .^33 fine Street (1). 

Prompt return of the form will mean the inclusion of your plant— at minimum effi 
in this worth\\hiIe list. 

Firm Name- 

rocess of revising 
\cry popular with 
dation for plants 

nnaire below lo : 

rt on your part — 

Signed t Title: 


Thursday, July 9, 1953 

Forest Fire Curb 
Sought B) Chamber 

The San Francisco Ch"mbcr took the 
leadership this week in a local drive to pre- 
vent needless destruction by fire of north- 
ern California's valued timherland. 

The Board of Directors authorized for- 
mation of a new Chamber action sroup lo 
be named the Keep Green Committee. The 
Committee will carry on an educational 
campaign for forest fire pre\ention. It will 
promote dissemination by local firms of 
printed material on prevention, encourage 
firms to devote portions of their advertis- 
ing to the campaign and c-^rry the appeal 
to the schools. It will also assist firms in 
educating employees to the need, and cam- 
paign where necessary for stricter law en- 

Formation of the Keep Green Committer 
is the result of a meeting called June 2.5 hv 
the Chamber attended by 40 persons at 
which the Redwood Region Conservation 
Council, the State Division of Forestry and 
the U. S. Forestry Service spotlighted the 
value of some 4.500.000 acres of timherland 
in areas adjacent to San Francisco. 

Chamber Supports New 
Cotton Legislation 

A possible blow at the State's eronomv 
was being fought off by the Chamber this 
week in Washington a- Jesse W. Tanp 
Agricultural Committee Chairman, spoke 
in support of legislation which would pre- 
vent a possible .50 per cent forced reduc- 
tion in California's 1954 cotton crop. 

In representation of an official stand b-' 
the Chamber, Tapp is supporting proposed 
legislation by Congress which would cause 
1954 cotton crop allocations to be based on 
average acreages for 1951-52-53. Under 
present regulations, the Secretary of Agri- 
culture could allocate new crop acreages on 
a 1947-52 basis. This could cut this State's 
acreage as much as 50 per c nt. due to a 
great increase in California cotton produc- 
tion in recent years. 

Other Chambers of this ?nd of four other 
cotton-producing states are fighting for the 
legislation which would prevent serious 
economic repercussions. 

S.F. Outstanding In 
Area's Retail Sales 

San Francisco retail outlets captured a 
relatively high percentage of the nine- 
county Bay Area business during the first 
quarter of 19.53 and were nine per cent 
above the similar period last year, accord- 
ing to a study by the Chamber's Research 

The city's retail outlets first-quarter- 
1953 taxable sales amounted to $'^24,748,- 
000, aeeordinj; to a recent report of the 
State Board of Equalization. This was 36 
per cent of the nine-Bay-C'ounty total. 

The apparel store group in San Francisco 
accounted for 45 per cent of the nine coun- 
ties; women's apparel, 48 per cent; men's 
apparel, 44 per cent; and family apparel, 
42 per cent. The general merchandise group 
accounted for 33 per cent of the area total 
with the department and dry goods stores 
accounting for 46 per cent. The limited 
price \ariety group dropped to 32 per cent 
of the area total. 

In the specialty group, San Francisco 
stores handled 52 per cent or more than 
one-half of the Bay Area total. Gift, art 
goods and novelty sales soared to 63 per 
cent, and stationery and book store sales 
to 71 per cent of the area total. 

Other retail fields in San Francisco — 
which has only 27 per cent of the nine- 
county Bay Area population — that scored 
high against the area-wide totals were: 
eating and drinking places, grocery stores 
selling packaged liquor, candy and tobacco 
stores, household appliances, drug stores, 
new motor vehicle dealers, service stations, 
personal service group establishments, 
hotels, motels and resorts. 

Chamber's Transit Plan 

(Continued from Page H 
It provides for a governing board of five 
members, with overlapping f ^-e-^ear terms 
and appointments to be made as follows: 
two selected by the Mayor, two selected b^' 
the Board of Supervisors and one selected 
by the Chief Administrative Officer, all to 
be confirmed b\' the electorate. 

The chairman of the au'hority would be 
elected by the authoritv "for his term of 
office or for a period of two years, which- 
ever is shorter." 

The proposal outlines details in matters 
of qualifications, removal, salaries, organi- 
zation and meetings. (Editor's note: full 
proposal available at Chamber.) 

Brochure For Boy Scouts 

The Chamber is preparing a special bro- 
chure on San Francisco for distribution to 
more than 25,000 Boy Scouts from the 
United States and many foreign countries 
visiting San Francisco during July. The 
Scouts will be in the city during the periods 
July 12-15 and July 25-28 — en route to, or 
leturning from, their Jamboree at Irvine 
Ranch near Santa Ana. 

In preparing the special brochure which 
highlights a "fun map" by the SAN FRAN- 
CISCO CHRONICLE, the Chamber is co- 
operating with the San Francisco Boy 
Scout Council's special Jamboree Visitors 
Committee, G. L. Fox, Chamber General 
Manager, reported. 

I Hitting The High Spots | 

= With Walt Broun § 

W. P. FULLER BRAWNER. po-,t Chamber Preii- 
dent and prominent SF businessman, has been 
elected president of the Mills College Board of 
Trustees; this yr. marks his fifth as a Mills trustee. 
Vice Pres. of W. P. Fuller and Co. since 1946, 
Browner is also a member of the Boord of State 
Horbor Commissioners. . . . S.F. CASH REGISTER 
CO. has moved to new and larger quorters at 762 
Mission; featured in its new office displays Is the 
Sweda Itemizing Cosh Register. . . . WESCON 
(Western Electronic Show ond Convention) soys 
new records will be set Aug. 19 when the event 
opens in SF's Civic Auditorium. 15,000 from the 
trade ore expected to see the 370 exhibit booths 
displaying products of neorly 50 electronic many- 
focturers — and to hear 125 technicol papers in 25 
sessions! . . . JC'er CLEMENT GALANTE is pres. 
of o new firm, Rodlno. Inc. operating the specialty 
shop In the St. Fronds formerly owned by Allor- 
dole-Molson Mendessolle. ... DR. CARSTEN C. 
STEFFENS, oss't director of Stanford Research Insti- 
tute from 1947-49, hos returned as the Institute's 
technicol coordinator of research divisions. . . . 
THE LAMPLIGHTERS (S.F. Civic Theater, non- 
profit) are getting ready to light a big one on 
July 31, when their "H.M.S. Pinafore" opens in the 
Theater Arts Colony at 1725 Woshington St, Hum- 
ble geniuses In omateur's clothing, these fine con- 
tributors to SF's urt and culture will enjoy "stand- 
ing-room only" oudiences once ogoin for "Pina- 
fore" — or we miss our guess! . . . Bully for THE 
WHITE HOUSE for winning first prize in E. P. 
Dutton & Co.'s Annopurno Window Display Contest 
— and thus honorably representing SF in o nation- 
wide competition! . . . NORMAN B. MIKKELSEN 
Is Northwest Airlines' new Dlst. Soles Mgr. . . . 
N.GRAY & CO., recipient of one of the Chamber's 
"Century of Honor" certificates, just finished cele- 
brating its 103rd anniversary CHAMBER STAF- 
FER Bob Longner (World Trade Dept.) is telling 
the Boy Area oil about "Trade, Not Aid" these 
doys: he has spoken recently before the Emery- 
ville Kiwanls Club, the Piedmont Leogue of Wom- 
en Voters ond SF's Downtown Optimists Club 

ment consultants, have recently undertaken exten- 
sive marketing research for a number of leading 
firms in the Boy Region: results, they soy, give 
"omple evidence of the rapidly growing buying 
potentiol in this areo." . . . BRITISH COMMON- 
Ave., New York, 22, announces thot o British firm 
producing "3-dlmenslonal illuminated plostic signs" 
wishes to enter into o licensing agreement with on 
American componv for signs to be produced ond 
distributed in the U.S.A. . . . HOOPER PRINTING 
COMPANY hos moved to o new ond better loca- 
tion ot 246 First St. offering 2'/2 times as much 
space OS Its old plant at 545 Sonsome. 


2c PAID 

San Francisco, Calif. 

Permit No. 1880 



Puhllstipd every otiier week at 333 Pine St.. San 
Pranrisro. Zone 4. Tnunty of San Franci.sro. Cali- 
fornia Teleptione EXbroolt 2-4nll. rSuh.'scription. 
nne Dollar a vear > Entered as Second Class mat- 
'•■r April 26. 1944. at the Post Office at San Fran- 
r-iciro California, under the ad of Marrh 3. 1R7P 


JULY 23, 1953 


Principals In Campaign To Prevent Forest Fires 

( M \,\1HI K PRFSIDFNT J. W. MAILLIARD, III (slamliiig) holds ihc -/jigL-.l siuiilc cause 
uj juieil flies" ill his hand — u cigtiielle — til a recent meetiiit^ of loccil ofjuiiils uhich was the 
springboard for formation of the Chamber's new "Keep Green" Committee. Others at the 
meeting were (left to right) \V. R. Schofield, manager of the California Forest Protective 
Association: Ben Allen, secretary of the Redwood Regional Conservation Council; G. B. 
McLeod, chairman of the board, Hammond Lumber Co.: (Mr. Mailtiard): William ]. Losh, 
Chairman of the Keep Green Committee: and Philip T. Farnsworth, executive vice president 
of the Reduood Regional Conservation Council. The Chamber will carry on an edttcalional 
program to prevent needless destruction of northern California's valued timberland — 4,500,000 
acres of which are adjacent of San Francisco, 

Consular Event Salutes 
American Independence 

Chamber President J. W. Mailliard, III. 
World Trade Association President Milton 
W. Melander and World Trade Department 
Manager Alvin C. Eichholz were among 
the guests of honor at a "goodwill lunch- 
eon" sponsored by the Consular Associa- 
tion of American Nations last week in the 
Palace Hotel. 

The Honorable Carlos H. Palmieri, Con- 
sul General of Guatemala, presided at the 
event which was in salute to the United 
States and other American nations whose 
independence is celebrated during this 

Chamber Action 

of the Past Two Weeks 

1. Realized success in ship service case before 
I.C.C. (P. 1) 

2. Speeded program for forest fire prevention 

.^. Compiled new Tax Calendar (P. 2) 

4. Supported closing-out sales ordinances (P. I) 
(P. 1) 

5. Cooperated in area-wide event calling atten- 
tion to importance of aviation (P. 4) 


The Francisco Ch.imber's "Foreign Go^'crn- 
ment Representatives in San Francisco" list has been 
revised and is now available in its up-to-date form, 
according to Rene May, chairman of the Chamber's 

The listing is prepared semi-annually and presents 
names, addresses and telephone numbers of the so 
Consuls and Consul Generals who are members of 
the San Francisco Consular Corps ; officers of the 
Consular Association of American Nations; and names, 
addresses and telephone numbers of the 13 Foreign 
Government Commericial and Information Representa- 
tives and of the six foreign Chambers of Commerce in 
San Francism. 

RMA-Supported Decrees 
Adopted By Supervisors 

The Chamber's Retail Merchants Associ- 
ation supported two ordinances, adopted 
this week by the Board of Supervisors, to 
regulate closing-out action sales by: 

1. Requiring owners or creditors of mer- 
chandise businesses to supply the Chief 
of Police with an inventory of sale stock 
and obtaining a permit . . . closing-out 
sales would be limited to 90 days: 

2. Prohibiting the use of the words "auc- 
tion," "action" or similar words in any ad- 
vertising announcing the sale of personal 
property other than a bona fide auction 

Retail Sales Climb 
High In 1st Quarter 

San Francisco retail sales for the first 
quarter of 19.53 totaled $353,000,000, an 
increase of $19,000,000 over the same period 
last year, according to a Chamber analysis 
of State Board of Equalization statistics. 

J. W. Mailliard III, Chamber president, 
said the increase reflects constantly climb- 
ing pa>rolls. March employment in San 
Francisco reached 458,500, an increase of 
3,500 over March, 1952. 

San Francisco, with only 6.82 per cent of 
the state's total population, accounted for 
9.99 per cent of the state's sales in the first 
quarter of this year, only slightly less than 
the 10.83 per cent in the same period last 

Mailliard noted that San Francisco con- 
tinues to account for a high proportion of 
the total state sales, despite the fact that 
the rate of population growth in the city 
is less than in adjacent counties. San Fran- 
cisco's population gain last year was 1.56 
per cent, compared with 4.48 per cent for 
the state. 

Mailliard provided no details concerning 
numbers of retail outlets in San Francisco, 
explaining that these figures, which are 
issued b\- the state, incorporate data as to 
itinerant vendors who are considered to be 
retail outlets and, consequently, these data 
are subject to many interpretations. 

The best yardstick of San Francisco 
business conditions, Mailliard said, is the 
Chamber's general business activity index, 
which reflects the standard basic factors. 
The latest available data place the index 
at 124.8 for the first five months of 1953, 
or 4.5 per cent ahead of a year ago and 
the highest five-month figure on record. 

I.C.C. Grants Temporary 
Authority To Waterman 

The San Francisco Chamber's bid to 
maintain eastbound intercoastal shipping 
from this port by supporting the applica- 
tion by Waterman Steamship Corp. to pro- 
vide service from San Francisco to New 
York, Boston and other ports north of 
Philadelphia, met with success last week 
when the Interstate Commerce Commis- 
sion granted the temporary authority re- 
quested. Local Waterman officials expect 
the first vessel about August 15. 

Walter A. Rohde, Manager of the Cham- 
ber's Transportation Department, at the 
direction of the Chamber's Board of Di- 
rectors, testified before the I.C.C. in sup- 
port of a current application by Waterman 
for permanent operating rights. 


Thursday, July 23, 1953 


City - State - Federal 

Complied by the ttetmarch Department, San Fr 

Chamber of Co 



motor vehicle 

Com. Comml. 
Distilled spirits 
mfrs. . mfrs. 
aKonts, and 
rortincrs and 
brandy mfrs. 
Beer and wine 
mfrs. and 
brokers and 
motor fuel 
I'sers of Diesel 
fuel In motor 
Motor vehicle 
Retailers and 
purchasers of 
tangible per- 
sonal property 
subject to tax 
See "Each 
Month this 

Off-sale gen- 
eral licensees 
Wine growers 

31 Retailers and 
purchasers of 
tangible per- 
sonal property 
subject to tax 
Retailers and 
purchasers of 
tangible per- 
sonal property 



See "Each 
Month this 


See "Each 
Month this 

Banks and 
Banks and 
See "Each 
Month this 

Of-sale gen- 
eral licensees 
31 j Retailers and 
purchasers of 
tangible per- 
sonal property 
subject to tax 

1-31 Retailers and 
purchasers ot 
tangible per- 
sonal property 

1-31 Employers 

Nov. See "Each 
Month this 

File report and pay tax on distilled 
spirits sales for second preceding month. 
File report and pay tax tor second pie- 
codlng month. 

Flic report of alcoholic beverages Im- 
ported during preceding month. 
File report and pay tax for prccoding 

File reiiorl and i>ay tax 
month on transactions 

File return and pay tax on or before 
last day of month after close of taxable 

File report for ouarter ending 6/30 and 
pay required additional license fee. 
File report for fiscal year ended 6/30 
and pay required additional license fee. 
File return and pay lax for quarter 
ended 6/30. (See last day each month.) 

File return and pay retail sales and : 
taxes for quarter ended 6/30/.^3. 

Pay second quarter return State Unem- 
ployment Insurance Tax. 

Pa\- second installment of tax If on 
calendar year basis. 

Last da.\- to pay taxes on unsecured 
personal property roll. 

File return and pay all or first install- 
ment of tax if year ended 6/30/53. 
Pa.v second installment of corporation 
income tax if on calendar year basis. 

File and pay first installment of income 
tax if fiscal year ended 6/30/53. 
File report for quarter ended 9/30 and 
pay required additional license fee. 
File return and pay tax for quarter 
ended 9/30. 

Pay third quarter return on State Un- 
employment Insurance tax. 

State Bd. of 
State Bd. of 

State Bd. of 
State Bd. of 


state Bd. of 

.State Bd. of 
state Bd. of 
state Bd. of 

S. F. City and 
County Tax 

State Bd. of 

Tax Board 
S. F. City and 
County Tax 

Tax Board 
Tax Board 

Tax Board 
State Bd. of 
State Bd. of 

S. F. City and 
County Tax 

See "Each 
.Month this 
car ovroers 

15 Individuals 

31 Producers and 
brokers motor 
vehicle fuel 

31 I On-sale 
I retailers 

Pay first installment real property taxes 
and one-half or all personal property 
taxes on Secured roll. 
Pay taxes, delinquent after 11/1."). 

delinquent after December 5. 

Last day to pay first installment real 
property taxes and one-half or all per- 
sonal property taxes on Secured roll. 
Pay third installment if income taxes on 
calendar year basis. 

Pay fee and apply for license for en- 
suing year. 

S. F. City and 
County Tax 

S. F. City and 
County Tax 
Tax Board 
State Bd. of 

State Bd. of 


July 31 

Oct. 31 

Sept. IE 

Dec. 15 

(on fiscal 
jear basis t 

on fiscal 
year basis) 

Estates and 
'irusts (on 
fiscal ^ear 





Employer and 



( except 

Estates and 

Payment to authorized depository b. 
employers who withheld more thai 
SIOO.OO during previous month. PaymenI 
for last month each quarter due last 
day of the month. 

File returns covering stocks and bonds 
transactions for preceding month, ac- 
counting for stamps for stamp taxes. 
Individuals whose fiscal year begins the 
first of any month except January — file 
declaration and pay first installment ol 
estimated tax on 15th of second month 
following; the first amendment and sec- 
ond payment are due on 15th of the fifth 
month following: the second amendment 
and third payment on the 15th of 8th 
month following: final amendment anc 
payment the 15th of the 12th montl 
following; with final return due the 
15th of the 14th month following. 
Corporations whose fiscal year ends with 
end of any month other than December 
31— Income and E.xcess Profits tax re- 
turns are due by 15th of the third month 
following the end of the fiscal year, also 
the first of the quarterly payments are 
due on the same date and the succeed- 
ing quarterl.v pa,vments the 15th o. 
every third month, except trusts which 
pay annually. 

File returns by fourth month after close 
of fiscal year; trust taxes in full accom- 
pany returns but estates may make first 
quarterly pa.vment on filing date witl- 
installments due on l.^th. fourth, sev- 
enth, tenth and thirteenth month attei 
close of fiscal >'ear. 

File return for preceding month and pay 
tax due for admissions, dues and mis- 
cellaneous taxes, including Retailer; 
Excise Tax. 

File any change In exemption status ol 
employee vrtth employer. 

If on quarterly basis, file quarterly re- 
turn and make payment of taxes with- 
held during preceding calendar quartel 
for Federal Income and Social Security, 
also quarterly installment on Federal 
Cnemployment Insurance tax. 
Pay one-quarter of 1953 estimated in- 
come tax found due March 15. igs.^. or 
one-third 1953 estimated tax found due 
June 15. 1953. Those required to file 
declaration for first time at this date 
pay one.half of balance of the 1953 
estimated tax due. 

Quarterly payment due on 1952 taxes 
reported for calendar year. 



Director i 


Director of 



Director of 

Director of 


Assessor, City and County of San Francisco, 

City Hall. Civic Center KLondike 2-1910 
Tax Collector, City and County of San Francisco. 

City Hall. Civic Center HEmlock 1-2121 
California State Department of Employment. 

149 New Montgomery St. YUkon 6-0160 
Make payments to: California Department of Employment. 

1025 P St.. Sacramento 14, California 
Date* — If any date falls on a Sunday or legal holiday, the return is due on the following day 

Center UNderhill 1-8700 

California State Board of Equalization, 

State Bldg., 
California State Franchise Tax Board, 

540 Van Ness Avenue UNderhill 1-7234 

California State Motor Vehicle Department, 

160 South Van Ness Ave, UNderhill 3-0200 
U. S. Director of Internal Revenue. 

100 McAllister St. KLondike 2-2833 

Thursday, July 23, 1953 


Welcome, New Chamber Members 

The Board of Dhcclon of ibe San Francisco Chamber of Commerce is proi/J lo present the jo//ouing new members of the organ- 
ization. These San Franciscans have added their names to the long list of fnogressiie business peojile who are working together, 
with their Chamber of Commerce, to achieve greater inditidiiat growth through community strength and prosperity. . . . 


Food Brokers 371 Brannan Street 


Scrap Iron 

360 Seventeenth Street, Oakland 12, Calif. 


Real Estate 1608 Market Street 


Printers 340 First Street 


Attorneys 405 Montgomery Street 


Wholesale Knitwear 154 Sutter Street 


Hotel 940 Sutter Street 


Telephone Answering Service 450 Sutter 


Masonry Contractors 323 Clementina 


Perfumes 182 Geary Street 


Securities 235 Montgomery Street 


Machine Shop 2100 Folsom Street 


Manufacturers, Dental Products 1037 Polk 


Acoustic Contractors 1474 Egbert Avenue 


Air Freight and Ocean Forwarding 

500 Battery Street 


Manufacturers, Electric Motors 

970 Tennessee Street 

CO. Import - Export 24 California 


Insurance 340 Pine Street 


Wholesale Produce 537 Clay Street 


Auto Rentals 855 Geary Street 


Ornamental and Structural Iron 

780 Brannan Street 


Dried Fruits 1 Drumm Street 


Furniture 1370 Mission Street 


Division of Pike Services, Inc. 

Automobile Supplies 538 Polk Street 


Banking 451 Sansome Street 


Restaurant 243 O'Farrell Street 


Garages and Auto Rental 27 Sutter Street 


Industrial and Commercial Investigators 

465 California Street 


Title Insurance 131 Hayes Street 


Contractors 780 Natoma Street 


Export Brokers 214 Front Street 


Management Consultants 2149 California 


Manufacturers' Representatives 

760 Market Street 


Manufacturers' Agents 690 Market Street 


Groceries 1158 Howard Street 


Plating Works 1184 Harrison Street 


Wholesale Electrical Supplies 1017 Howard 


Collection Agency 717 Market Street 


Electrical Supplies 1585 Folsom Street 


Conveyors 1433 Illinois Street 


Insurance 58 Sutter Street 


Manufacturers of Electrical Supplies 

815 Tennessee Street 


Real Estate and Insurance 733 Clay Street 


Import - Export 254 Sutter Street 


Scrap Iron 1801 Evans Avenue 


Wholesale Optical Goods 62 First Street 


Real Estate 1614 Geary Street 


Wholesale :>Iail Order 703 Market Street 


Advertising Agency 114 Sansome Street 


Apparel Manufacturers 67 First Street 


Real Estate 1308 Ellis Street 


Printing and Lithographing 835 Howard 


Advertising Agency 821 Market Street 


Public Stenographic Service 251 Post 


Steel Fabrication 341 South Van Ness 


Travel Agents 98 Post Street 


Building Specialties 629 Fulton Street 


Driving School 1295 Market Street 


Restaurant 2036 Lombard Street 


Insecticides 420 Market Street 


Manufacturers of Metal Products 

737 Minna Street 


Savings and Loan Association 685 Market 
Intercommunication Equipment 
404 Market Street 
Publishers 709 Mission Street 

Management Consultants 112 Market 

291 Geary Street 
143 Second Street 
544 Second Street 


Manufacturers Metal Products 

1315 Twenty-Third Avenue 


Accountants & Auditors 25 Taylor Street 


Tea and Food Products 218 Columbus Ave. 


Motel 6600 Third Street 


Business Forms 

1255 Park Avenue, Oakland, California 


Wholesale Food Produce 113 Washington 




Metal Engraving 


Industrial Rubber 


Real Estate 1550 Market Street 


Duplicating Products 141 New Montgomery 


Household Furnishings 143 Second Street 

Real Estate 137 Twelfth Avenue 

Motor Freight Pier No. 54-A 

Manufacturers Leather Goods 1772 Filbert 

Certified Public Accountant 785 Market 

Hotel 1651 Post Street 


Hotel 140 Mason Street 

Publishers (Directory) 259 Geary Street 
Manufacturers of Electrical Equipment 
320 Fourth Street 

Manufacturers' Representatives 114 Geary 
Investment Management 315 Montgomery 

RESEARCH Educational 2090 Jackson 
Janitorial Supplies 200 Davis Street 

Steamship Company 3.50 California Street 
Furniture Manufacturers 1362 Ninth Ave. 

Commission Merchant .555 Davis Street 
Frozen Foods 334 South Van Ness 

L. C. L. CO. 

Investors 9 Suiter Street 

Drugs - Retail 343 Powell Street 

G. M. C. Motor Trucks 350 Eighth Street 
Electronics 1105 County Road, San Carlos 
Direct Mail 214 Mission Street 


Thursday, July 23, 1953 

AVIATION LUNCHEON AV;AR0: CLy Bernard (U-jl), Chairman of the Chamber s Aviation 
Section, and Chamber President ]. U". Mailliard, III (right) are shoun as they discussed the 
model of a Douglas Skyrocket airplane presented them by Edward H. Heinemanri (center), 
principal speaker at the joint-Chamber Aviation Luncheon July 10. 

Four Chambers Salute Powered Flight 

More than 300 Bay Region aviation, bus- 
iness and civic leaders attended a luncheon 
Friday, July 10, at the Palace Hotel com- 
memorating the 50th anniversary of pow- 
ered flight. The celebration was spear- 

City Is The Center For 
Huge Canning Industry 

San Francisco is the center of Califor- 
nia's $500,000,000 a year canning industry, 
which at the peak of the season next month 
will be employing 96,000 persons, according 
to a special Chamber survey, G. L. Fox, 
General Manager, reports. 

The nation's food supply is dependent to 
a large extent on the production of Califor- 
nia canneries, according to the sur\ey. Cal- 
ifornia canneries have processed 1,000,000 
tons, or 50 per cent, of the nation's total 
supply of canned fruit in recent years, and 
have accounted for 2,400,000 tons of the 
total national supply of 7,000,000 tons of 
vegetables used in canning. 

Northern California processors, most of 
whom maintain headquarters in San Fran- 
cisco or the Ba\' Area, account for 80 per 
cent, or $400,000,000 worth, of the state's 
one-half billion dollar a year canning pack. 

With canning industry operations in full 
swing, any serious disruption at the pres- 
ent time would result in unrecoverable 
losses to the nation's food supply because 
of the highl,\' perishable nature of the raw 
materials, Fox said. 

headed by the San Francisco Chamber's 
Aviation Section, chairmanned by Clay 

Sponsored by the Chambers and Junior 
Chambers of San Francisco and Oakland 
the celebration was the first major observ- 
ance of its kind in California. Meteorologist 
Sidney M. Serebreny of Pan American World 
Airways, received the San Francisco Jun- 
ior Chamber's Aviation Achievement Award 
for his "jet stream" research, which has 
considerably re- 
duced trans-Pa- 
cific flying time. 

A preview of 
what the next 25 
years in axiation 
will bring was 
given by Edward 
chief engineer. 
El Segundo Di- 
vision, Douglas 
Aircraft Co. 
designer of the 
rocket - powered 
presented a 
model of the 
plane to J. W. 

Sciebiint lUjI) of Pan imtn- 
lan Airuay's Pacific -ilaska Di- 
vision, ts shouu hete lecentug 
the S.F. Jr. Chamber's Aviation 
Achievement Award from J. C. 
Committee Chairman Paul Claite. 

Mailliard III, Chamber 

I Hiltin(^ J be High Spots | 

I With Walt Brown | 


monulocturer and distributor o) bronze buihings, 
has been appointed exclusive West Coast rep. for 
Merriman Bros, bronze Lubrite Bushings and bridge 
cipansion plates; also No. Calif, exclusive rep. for 
Ampco Metals centrlfugolly • cast and extruded 
bronze. , . . LOWELL THOMAS, veteran CBS 
newscaster and globe trotter, will broadcast his 
nation-wide news show from KCBS' SF studios 
tonight (8:30 p.m.) while in the Bay Areo for a 
limited stay. . . . SURVEY SERVICES, a new west 
ern morket ond opinion reseorch agency, has been 
established with hdqtrs. in SF (400 M'Gomery 
St.); they'll specialize in providing western busi 
ness with "elements of market and opinion re- 
search on a selective basis." . . . L. N. WEST, 
exec, vice pres. of Wilson & Geo. Meyer & Co. of 
SF, onnounccs appt. of Thomas R. Cushing of 
Seottle to manage phosphotic fertilizer sales for 
the firm. . . . SF STORES, members of the Retail 
Dry Goods Assn., will remain open Tuesday night, 
Sept. 8, in lieu of the usual Monday which on 
that week falls on Labor Day; it is expected that 
other stores will follow this lead. . . . RENE A. 
MAY, pres. of Getz Bros, and Chairman of the 
Chamber's World Trade Comm., is currently on 
an oround - the - world business trip, visiting his 
compony's branches ond ogents in the Orient and 
elsewhere. . . . REDWOOD Is the fall color that 
Bay Area stores will be showing on July 27, acc'd- 
ing to Thalbert Duncan, chairman of the Monu- 
facturer-RetoIler Liaison Comm. . . . WHEELER 
FINDER, was the SF Ad Club's principal speaker 
yesterday ot the Poloce; he talked on "Groceries 
ond Diplomats." 


In Committee Meetings 

First flour conf. rocim. Chamber, 11 a.m. -12 noon. 

Agenda: Discussion of budget and program. 
23, 1953, First floor conf. room. Chamber, 2:30- 
1:01) p.m. 

AgtiiJj: Discussion of Mutual Aid Program. 


July 29, 1953, Room 200, Chamber, 10:30-12 

Agenda: Discussion of procedure in traffic in- 
MITTEE— July 31, 1953, 12 noon. 

Agenda: Discussion of freeing of temporary 
war housing from industrial areas. 



San Francisco, Calif. 
Permit No. 1880 



Published every other week at 333 Pine St., San 
Francisco. Zone 4. County o£ San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription. 
One Dollar a year.) Entered as Second Class mat- 
ter April 26. 1944. at the Post Office at San Fran- 
cisco. California, under the act of March 3, 1879 


AUGUST 6. 1953 


H. H. Fuller 

City's Industrial 
Growth Skyrockets 

Industrial development zoomed to new 
record heights in San Francisco for the first 
six months of 1953, exceeding the similar 
period last year by 154 
per cent, it was reported 
this week by H. H. Fuller, 
Chairman of the San 
Francisco Chamber's In- 
dustrial Advisory Com- 

Four hundred eighty- 
ono new jobs were 
created in this city as a 
result of January- 
through - June industrial 
progress, Fuller reported 
— as against 369 for the 
same period in 1952. 
Industrialists committed a dollar total of 
$8,719,700 in San Francisco where manu- 
faoturinK, like virtually every other metro- 
politan economic activity, is keeping pace 
with unprecedented growth. 

Following the same pattern, the 12- 
county San Francisco Bay Region rode to 
record heights for the \ear's first half, with 
manufacturers committing $169,052,690 for 
.53 now plants and 162 expansions — 128 per 
cent better than the first six months of 

The 48 counties of Northern California 
jumped 115 per cent ahead of 1952 with a 
grand total of $177,003,817. 

"It is important to stress again the com- 
plete diversity of this remarkable develop- 
ment," said Fuller, "and the lack of strictly 
war production projects In the totals." 

Inquiries in the Cham.ber's Industrial De- 
partment have increased to an average of 
four a week within the past two months. 
Department Manager L. M. Holland re- 

"With San Francisco as the hub, North- 
ern California industrial progress cannot be 
halted," he said. 

(Continued on Page 4, Column 3) 

Gov't Mining Chief 
At Chamber Meet 

The government's program for develop- 
ment of Western mineral resources will be 
discussed by Felix E. Wormser, Washing- 
ton, D. C, Assistant Sec- 
retary of Interior for 
Mineral Resources, at a 
luncheon meeting August 
17 at the Commercial 
Club sponsored by the 
Chamber's Mining Com- 

Phil R. Bradley, Mining 
Committee Chairman, 
said Wormser is coming Viorimer (hit) and 

to San Francisco to in- Bradley al meeting 
, J earlier this year 

spect regional head- 
quarters of the Bureau of Mines and Geo- 
logical Survey. Bradley arranged with Har- 
old C. Miller, Regional Director of the Bu- 
reau of Mines, for Wormser to discuss min- 
ing and petroleum problems with local 
businessmen. Wormser also heads Interior's 
Division of Geography and Division of Oil 
and Gas. 

Traffic Action Plan 

Definite progress in the .solution of traf- 
fic problems by the San Francisco Chamber 
and other member organizations of the 
Traffic Conference was shown in a report 
released last week Ijy the Chamber's Traf- 
fic and Highway Section. 

The report described advances made since 
the forinulalion in April, 1952, of ihe Con- 
ference's "Ten Point Traffic Action Pro- 
gram." The ten point plan was prepared 
by the Conference members representing 
the Chamber's Traffic and Highway Sec- 
tion, chairmanned by Leonard S. Mosias; 
the Down Town Association; the Central 
Council of Civic Clubs, and the San Fran- 
cisco Planning and Housing Association. 

Roger D. Lapham. Jr., is Chairman of 
the Traffic Conference which was formed 
in 1951 by the four organizations to attack 
San Francisco's traffic ills. 

Listed In the report of progress on the 
(Continued on Page 4, Column 1) 

Chamber Action 

Hightighls of the PusI Two Weeks: 

1. Created new Sub-Committee for important 
bond issue study (P. 1) 

2. Completed plans for "bij;j;er-than-ever" !'<;/- 
ley Days event (P. 1) 

3. Reported substantial progress in 10- point 
Traffic Plan (P. 1) 

4. Planned special meeting for western mining 
leaders (P. 1) 

Business Actirity progress (P. 2) 

6. Welcomed new G.S.A. Administrator to San 
Francisco (P. 4) 

7. Compiled 19''3-S4 Highuay Construction 
suggestions (P. 4) 

8. Co-sponsored civic event honoring General 
Mark W. Clark (P. 4) 

Chamber Establishes New 
Bond Issue Sub-Committee 

Alger Jacobs, vice-president of the Anglo 
California National Bank, has been ap- 
pointed Chairman of the Chamber's new 
San Francisco Bond Is- 
sues Subcommittee by 
Alan K. Browne, Chair- 
man of the Civic Devel- 
opment Committee. 

Other members of the 
Subcommittee, which will 
study the feasibility of 
bond issues on the No- ^^B^Sii^ 
vember ballot, are: Rich- ^^^^^^ . 
ard Bishop, William E. 
Doud, Irving C. Irelan 
and Robert P. Lilienthal. 
Issues to be studied in- Aher Jacobs 

elude municipal railway, 
convention facilities, public libraries, voting 
machine warehouse and city office building. 

e Chamber s new 


Key business and agricultural lead- 
ers of the strategic San Joaquin Val- 
ley trade area have been invited to 
be guests of local business firms for a 
two-day "Valley Days in San Fran- 
cisco" program August 20-21, spon- 
sored by the Chamber's Inter-City 

The Chamber's "Valley Days in San 
Francisco" project is the fourth annual af- 
fair of its kind designed to create close per- 
sonal and business ties with leaders in the 
vital trading areas adjacent to San Fran- 

Grover S. Tracy. San Francisco di\ision 
manager of the Pacific 
Gas and Electric Co., is 
General Chairman of this 
year's affair which is ex- 
pected to attract approx- 
imately 150 guests. The 
program will include 
tours of industrial plants, 
businesses and the Stock 
Exchange. A highlight 
will be a cruise around 
San Francisco Bay on 
\achts of the Chamber's 

Grover S. Tracy "Great Golden Fleet." 

Committee chairmen for the event are: 
R. W. Goodspeed, sales representative, 
I'nited Air Lines — Program; John E. .Jones, 
executive vice-president, Harry VV. Brint- 
nall Co. — Finance; Frank Dana, vice-presi- 
dent. Bank of America — Invitations; Walter 
Thompson, Pacific Coast manager, Westing- 
house Lamp Division — D istinguished 
Guests; Victor A. Barbata, Bethlehem Pa- 
cific Coast Steel Co. — Transportation; E. 
M. Wilson, account executive, Thompkins & 
Co. — Hotel Accommodations; Oscar Stamm, 
manager, Pickwick Hotel — Hosts; and Dan 
London, managing director, St. Francis 
Hotel— Golden Fleet. 


Thursday, August 6, 1953 

General Business Activity 

nT? n,ij«,va<rTiMifAij,ijjr»nj,t,tji„tiT7n 


During the first half of 1953. total 
employment in the Metropolitan Area 
averaged 1,020,820 compared to 996,- 
400 a year ago. Major gains in employ- 
ment over a year ago were reported 
by the manufacturing, transportation, 
communications-utilities, and contract 
construction groups. Manufacturing 
led all industrial groups with an aver- 
age of 213,033 employees during the 
first half or an increase of 2.8'^'r over 
a year ago; Service averaged 205,480 
employees, an increase of 0.5/^ ; Re- 
tail Trade ranked third with an aver- 
age of 170,730— up 2.1 -"r; Transporta- 
tion, Communications and Utilities 
groups averaged 116,660 — a gain of 
5.3 ''y ; Wholesale Trade averaged 71,- 
600, an increase of 1.69^; Contract 
Construction averaged 65,520 em- 
ployees or a gain of lOA^/r ; Finance, 
Insurance and Real Estate averaged 
64,390 or a gain of 2.7 ':f ; and Agricul- 
ture averaged 19,130 or a gain of 

Government employment during 
the first 6 months including Federal, 
State and City, averaged 91,380— the 
only labor group to show a loss com- 
pared to a year ago — a loss of 2.3 9*^. 


Bay Area financial transactions 
during the first half of 1953 were up 
2.5'^'r ; total employment, up 2.5%; re- 
tail department store sales, up 4% ; 
cargo vessel arrivals, up 3.9 9^^ and 
registered tonnage, up 8.9%; freight 
car movements, up 4.9% ; Intercity 
vehicle traffic approximated closely 
that of last year with the Bay Bridge 
vehicle crossings identical and the 
Golden Gate Bridge traffic up 1.9%. 


San Francisco economy, likewise, 
chalked up numerous gains during the 
first six months with the San Fran- 
cisco Business Activity Index average 
at 125.2 (1947-49 avg.=100) or 4.2% 
above a year ago. New residential 
construction value was up 7.4 ''r ; new 

First Half of 1953 

non-residential value, up 5%; real es- 
tate deeds recorded, up 2.6% ; retail 
department store sales, up 3% ; freight 
car movements, up 4.9 9^^ ; San Fran- 
cisco Airport plane traffic, up 10.69'' ; 

passenger traffic, up 12.79^ ; air ex- 
press, up 11.39^ and air freight, up 
1.29^ ; market value of San Francisco 
Stock Exchange transactions, up 3.29^ ; 
electrical energy sales, up 5.7%; and 
industrial and commercial water con- 
sumption, up 1.49/. 


Living costs in San Francisco dur- 
ing the first six months averaged 
1.7% above a year ago, based on the 
U. S. Department of Labor Quarterly 
Index for March and June. All Items 
Index at 116.1 (1947-49 avg.=100) on 
June 15 was 0.5 9f above March and 
19^^ above June a year ago. Rents 
were up 2.9% over a year ago; hous- 
ing 2.6 9r ; but food prices were down 
1.6'^f and apparel, down 2.3%. 


„ ,^„ ^^ .^.„„„.„^ .JUNE % FROM 6 MONTHS % FROM 

BRANCH OF ACTIVITY J953 1953 1953 '"1952 

•GENERAL BUSINESS ACTIVITY 1947-49 Av.=100 127.3 2.2 125.2 4.2 

CONSTRUCTION PERMITS Total Number 707 4.6 4.293 10.2 

Value 3.026.190 —58.0 24,381.006 —1.4 

Residential. New Value 1,025,350 —69.6 7,816,700 7.4 

Dwelling Units Number 98 —77.7 818 -^.1 

Single-Family Units, New Number 68 — 32.0 437 5.6 

Non-Residential, New Value 485,821 —82.7 10.062,938 5.0 

Addns., Alterations and Repairs Value 1,515,019 48.0 6,486,368 —17.5 

REAL ESTATE— Deeds Recorded Number 1,493 4,6 9.424 2.6 

•RETAIL DEPARTMENT STORE SALES Inde,\ 112 4.7 106 4.9 

FINANCE— Bank Debits $000 3,238,878 0.2 18,621,562 3.5 

Postal Receipts J 2.457.132 8.0 15,666.472 —1,7 

S. F. Stock Exchange Shares Traded 880,753 —49.9 9. .581. 337 —2.3 

Market Value $ 15,131,628 3.3 107.544,091 3.3 

COMMERCIAL FAILURES Number 8 —62.5 76 8.6 

INDUSTRY TREND— 4 Bay Area Counties -Total Employed l,021,600(pl 1.9 1.020.820(p) 2,5 

Manufacluring (Employed, No.) 216.600(pi 6.3 213,033(p) 2.8 

Con.struction. Contract " 62,3001 pi —8.5 85,520<p) 10.4 

Finance, Ins., Real Estate " 64,400(pt 0.2 64,390(p) 2.7 

Retail Trade " 170,800(pi 2.5 170,730(p) 2,1 

Wholesale Trade " 71„500(pi 1.1 71,600(p) 1.6 

Service " 205,S00(pi 1.1 205,480(p) 0.5 

Trans., Comm. & Utilities " 116,S00fp) 8.0 116,860(pl 5.3 

Agriculture " 21,300(p) 1.4 19,130lp) 5,5 

Govt.— Fed., state. City " 90,non(p> —4.2 91,830(p) —2,3 

Other " 2,100(p) 0.0 2,180(p) —1.8 

PLACEMENTS IN SAN FRANCISCO Total 2,170 —19,5 11,981 —20.2 

TRANSPORTATION Frt. Car Movements Number 14.947 8.2 90,818 4,9 

S. F. Airport— Planes In and Out Number 9,512 10.5 55,942 10.6 

Passengers Off and On ..- Number 175,529 19.5 913,701 12,7 

Air Mail Loaded & Unloaded Lbs. 2,287.916 7.5 14.153,720 —5.4 

Air Express Loaded & Unloaded Lbs. 484,170 —1.7 3,056,973 11.3 

Air Freight Loaded & Unloaded Lbs, 3,252,114 11.2 18.143,553 1.2 

Rail Express Shipments Number 103,790 —7,8 643,200 —13,6 

PORT OF SAN FRANCISCO— Revenue Tons Total 475,852 5.6 2,838,984 —3.2 Revenue Tons 15.803 1.5 88.832 —10.0 

Tntercoastal Revenue Tons ,37„318 —22.0 215,854 —19,1 

Foreign Revenue Tons 231, .594 18.0 1,3.59,162 0.8 

CARGO VESSELS tS. F. Boy)— Arrivals Number 411 11.4 2.538 3.9 

Millions of Registered Tons 1,901.722 7.8 11,8.36,105 8,9 

UTILITIES— Ind. .inrt Comm. Gas Sales Cu. Ft. 1,198,898,800 —5.7 8.489,390,100 —0.4 

"Elec. Energr .S.nle.s— k.w. hours Index 118 4,4 129 5.7 

Water Consumption— Comm. and Ind Cu. Ft. 155,259.000 —1,4 940,698.500 1.4 

NEW DEVELOPMENTS— Tourist and Settler Inq. No, 1,201 18.3 6,573 16.3 

R,iv Bridge Vehicle Crossings Number 2,590,611 0.3 15,1,35,719 0.0 

Golden Gate Bridge Vehicle Crossings Number 1,071, .300 3.6 5,661,244 1,9 

FRUITS AND VEGETABLES RECEIPTS Carlots 2,195 1.9 10,187 1,1 

LIVESTOCK SLAUGHTER (Insp. Dists.) Number 168,760 —1.9 977.325 7.6 

*S. F. LIVING COSTS— All Items Index 116.1 1.0 115.8(ai 1.7 

•RETAIL FOOD Index 114.1 —1.6 113.3 1.9 

•New Series 11947-49 Ave.=100m;ii Ma/ch and ,Iune average; ipi Pieliminaiy estimate. Basic Data sources 
not shown due to space limitation. i)ut available upon request. 


Thursday, August 6, 1953 


Welcome, New Chamber Memibers! 

The Board of Diicitors of the San Francisco Chamber of Commerce is proud to present the follouing new members of the organ- 
ization. These San Franciscans hate added their names to the long list of progressive business people who are working together, 
with their Chamber of Commerce, to achieve greater individual growth through community strength and prosperity. . . . 


Lithographers 523 Folsom Street 


Funeral Directors 


Lithography 34 Hyde Street 


2200 Sutter Street Real Estate 

323 Noe Street 


137 So. Linden Avenue, So. S. F., California 


Advertising 785 Market Street 


Plumbing and Heating Supplies 

351 Eleventh Street 



Leather Tanners 1775 Egbert Avenue 


Real Estate 

Real Estate 





Direct Mail Advertising 690 Marl<et Street 


Real Estate 3343 Tvven1.\-Third Street 


Children's Wear 

478 Post Street 


Frigidaire Refrigeration 2260 Palou Ave. 

Leasing and Subleasing Grazing Lands 

P.O. Box 205, Nevada City, California 


Restaurant 1326 Powell Street 


Noodle Manufacturers 715 Clay Street 


Paper Manufacturers 235 Montgomery 


Marine and Commercial Inventories 

112 Market Street 

Messenger Service 260 Kearny Street 

Printers 815 Battery Street 


Certified Public Accountants 

1 Montgomery Street 


Wholesale Novelties 474 O'Farrell Street 


Mattress Manufacturers 

1501 Cortland Ave. 


Manufacturers Women's Coats 731 Market 

INC. Recreation 

Seals Stadium, Sixteenth and Bryant Sts. 


Wholesale Grocers 203 Williams Avenue 


Home Show Exhibition 31 Geary Street 


Loans 932 Mission Street 

Manufacturers, Soy Bean Sauce 

Hardfacc Welding Shop 

171 Stillman 641 Broadway 


Parking Lots and Garages 125 Stevenson 


Moving Picture Studio 611 Howard Street 


General Machine Work 2472 Third Street 




Foreign Exchange Banking 465 California 


Electronic Manufacturers 2814 Nineteenth 


General Iron Works 28 Thirteenth Street 

Consulting Engineer 

625 Market Street 

Masonry Contractors 1390 South Van Ness Banking 

1069 Market Street 


632 Montgomery Street Lp.,ther and Rubber Products 1219 Folsom Airline 

2016 Fillmore Street 


Sales Agency 25 Taylor Street 


Marraccinl & Patterson 

Architects 619 California Street 


440 Montgomery Street 


Restaurant 622 Jackson Street 

260 Stockton Street 


Insurance Brokers 111 Sutter Street 



825 Pacific Avenue 


Savings and Loan 1738 Post Street 


Equipment Rental 3747 Seventeenth 


Export - Import 2166 Market Street 


Metal Stamping 177 Stillman Street 


Commercial Television Rentals 104 Ninth 


Sales Agency 25 Taylor Street 


Real Estate 1513 '2 Geary Street 


Import - Export 315 Montgomery Street 


Import - E.xport 24 California Street 



165 Jessie Street 


821 Market Street F">"s — Retail 

240 Post Street 


Steamship Agents 149 California Street 


Mining Industry Equipment 1060 Bryant 


Postage Meters 1939 Market Street 


Power Cost Consultants 995 Market 



Theatrical Employment Agency 

262 O'Farrell Street 


Gold Stamping 767 Market Street 


Knitting Mills 120 Burrows Street 



Carbon and Ribbons 431 Bush Street 


Real Estate 1648 Newcomb Avenue 


Wholesale Fish 556 Clay Street 


Linemen's Tools, etc. 122 Tenth Street 


Letter and Addressing Service 

Hearst Building 


Rep. Aaron G. Green, A.I.A. 

Architect 319 Grant Avenue 


Restaurant 717 California Street 


Realty Brokers 

47 Kearny Street Purveyors of Meats, etc. 350 Third Street Printers 

677 Folsom Street 


Thursday, August 6, 1953 

Mansurc Welcomed 
To S.F. By Chamber 

Kdmund F. Mansurc. WashiriKton, D. C, 
now administrator of the federal govern- 
ment's General Services Administration, 
recently conferred 
with .San Francisco 
t'liamlier officials 
during an inspection 
of local GSA opera- 
lions. J. W. Mail- 
liard. III. Chamber 
President, attended 
a dinner in the ad- 
ministrator's honor 
at the St. Francis 

Mansure, a Chi- 
cago textile manu- 
facturer, told Cham- 
ber officials that his 
job is "to bring about efficicnc.^• and ccon- 
om.v in the federal government." GSA's San 
Francisco office acts as the central purchas- 
ing agency for some 150 federal offices in 
this area. The Chamber recently sponsored 
a luncheon at which more than 100 busi- 
nessmen learned how to sell to the agency. 
In addition to his duties as GSA admin- 
istrator. Mansure is head of the Defense 
Materials Procurement Agency, which as- 
sists industry in expanding production of 
vital metals and minerals. 

Substantial savings to the taxpayers 
could be effected, Mansure told Chamber 
officials, by increasing the scope of activ- 
ities of his agency. 

EdmutuI F. Mansure 

Traffic Progress Shown 

I Continued from Page 1) 
ten-point plan were the following accom- 

1. Secured a raise to $5.00 in the mini- 
mum bail for parking violations. 

2. Extension of the tow-away zones, 
which now include approximately 55 miles 
of streets, and rescinding of the commer- 
cial vehicle exemption. 

3. Extension of the one-way street pro- 
gram, and new signal installations. 

4. Extension of the number of intersec- 
tions where left-hand turns are prohibited. 

5. Progress by the Municipal Railway in 
its education program and policy of taking 
disciplinary action where violations of in- 
structions occur. 

6. Repeal of the Municipal commercial 
license ordinance, a war emergency mea- 
sure, which had been widely abused in the 
post-war years. 

The Traffic Conference has not been able 
to get an increase in traffic police person- 
nel, according to the report. However, some 
progress was made on the off-street park- 
ing problem, since the St. Mary's garage 
will be ready for parking of some cars bv 
March, 1954. and in the next four to six 
months it is expected that Commerce Ath- 
letic Field will be ready for self-parking of 
about 350 cars. 

Highway Program 
To Be Presented 

The Chamber's recommendations for 
1954-55 state highway construction projects 
in .San Franci.sco will be presented to the 
California State Highway Commission at its 
meeting August 19-20 in Sacramento. Leon- 
ard S. Mosias. Chairman of the Chamber's 
Traffic and Highway Section, has an- 

Members of the Commission and the Di- 
vision of Highways staff will be entertained 
at a luncheon August 19 at the Sutter Club. 
Sacramento. The luncheon is an annual af- 
fair designed to establish a cooperative re- 
lationship between the business elements of 
San Francisco and state officials. Members 
of the Chamber's Traffic and Highwa.v Sec- 
tion are invited to attend. 

I Hitting The High Spots | 

= With Walt Brown 1 

GENERAL MILLS releosed its 24th Annual Report 
lost weeic In SF through its locol office headed by 
Vice Pres. E. O. Boyer sinnultaneous with Its release 
in the East — an innovation in GM public relations 
— and reported on increase in net earnings to 
$11,463,171 for the yr. ending May 31 compared 
to $9,549,466 the previous yr. . . . OTIS, McAL- 
LISTER & CO., SF coffee importer, announces a 
revolutionary new sorting process by an "automatic 
electronic eye" that insures "new qualify and uni- 
formity unmatched in the history of the coffee in- 
dustry:" o brochure on the McAllister-pioneered 
innovotion is available at the firm's office, 310 
Sonsome St. . . . APPROXIMATELY 25,000 BOY 
SCOUTS visiting SF en route to and from the na- 
tional Jamboree last mo. received the Chamber's 
folder on SF prepored especially for them ... re- 
action was reported as "highly favorable." . . . 
TRANS WORLD AIRLINES will offer brand new 
direct non-stop flights with 81-possenger Constel- 
lations between the Bay Area and Los Vegas be- 
ginning Aug. 14. . . . EDVv'IN M. WILSON of 
Thompkins & Co, — a member of the Chomber's 
Inter-City Comm. — is in Detroit discussing leader- 
ship with Pres. L. L. Colbert of the Chrysler Corp. — 
his award for winning the annual "leadership" 
public speaking contest of the Calif. Jr. Chamber. 
. . . OVER 300 EXHIBITORS are expected to por- 
tlclpotc in this year's S.F. Home Show of Civic 
Aud., Sept. 26-Oct. 4, acc'ding to A. F. Oddstod, 
Jr., pres. of the Associated Home Builders of No. 
Calif., sponsors of the show. Among exhibits will be 
two full-sized model homes: a stellar attraction 
will be Harry Owen's troupe of Hawailon enter- 
opened at the War Memorial Opera House Mon. 
for a run through August 14 of 16 performances. 


mu/tiler in Ch'nf. i'liited Nations Forces in 
the Far Fast (ri^ht) is shoun as he was wel- 
comed by Chamber President J. H". Mailliard, 
HI, at a ciiic luncheon July iO in the Palace 
Hotel. Co-sponsored by the Chamber with the 
Commonuealth Club and the City and County, 
the event drew approximately 1,000 persons. 

Korean Government Asks 
Data On Manufactures 

The Chamber's World Trade Department 
has received an urgent request from the 
Korean government to aid in the obtaining 
of catalogs and brochures from manufact- 
urers and distributors of numerous prod- 
ucts for rebuilding the war-devastated 
countrv. The request was forwarded 
through Young Han Choo. Korean Consul 
General in San Francisco. 

Information is requested on the follow- 
ing products: asbestos, bathroom fi.xtures, 
blasting powder, cement, engineering books, 
filters, glass, mining machinery, pipes, 
pumps, rock drills, safety equipment, scien- 
tific apparatus, tools and wood-working 

Three copies of catalogs or brochures 
are requested, and should be mailed to the 
Korean Consulate General, 3500 Clay 
Street, San Francisco 18. 

City's Industrial Growth 

(Continued from Page 1) 
Here are cumulative totals for the first 
six months of 1953: 

San Francisco 

:i New Plants .S HT.OOO 3.t Jobs 

31 Expansions S. 652. 700 446 Jobs 

.$ S. 719.700 4S1 Jobs 

34 Projects 
Bay Region (12 Counties) 

.53 New Plants 
162 Expansions 

215 Proicrts .$169,052,690 

Northern C'altfornia <48 C'ounties) 

65 New Plants .$120,542,400 

l.s!) Expansions 56.461,417 

2o4 Projects 






[-'rancisro. Calif. 

Permit No. 1S80 



Published every other week at 333 Pine St.. San 
Francisco. Zone 4. County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year.) Entered as Second Class mat- 
ter April 26. 1944, at the Post Office at San Fran- 
cisco, California, under the act of March 3, 1879. 


AUGUST 20, 1953 


HighAvay Program 
Presented Today 

Construction and right-of-way allo- 
cations totaling $44,100,000 in the 
1954-55 State Highway budget for 
three freeway projects in San Fran- 
cisco and the open water portion of 
the Rayshore freeway in San Mateo 
county are being recommended to the 
State Highway Commission in Sacra- 
mento this morning by the Chamber's 
Traffic and Highways Section. 

The Chamber repre- 
sentatives, headed b\' 
Leonard S. Mosia.s, 
Chairman of the Traffic 
and Highway Section, 
are also recommending 
that the 1954-55 budget 
include provisions for 

\ .jgaM fil plans and surveys for an 

^Bpr'^Bb additional 10.5 miles of 
■^^fk j^Km freeways in San Fran- 
^^HS ^^^^^ Cisco. 

The recommendations 
are the result of an ex- 
San Francisco's traffic 
and highway needs by the Chamber's Free- 
ways Subcommittee headed by Carroll 
Newburgh, Chairman. 

Freeway projects recommended by the 
Chamber for construction and right-of-wa>- 
allocations are: (1) Route 68, Bayshorc 
freeway, from Third to Fifth streets (.2 
mile) at a cost of $1,200,000, and from the 
South City line to Salinas street (1.0 mile) 
at a cost of $1,300,000; (2) Route 68, Bay- 
shore freeway, open water portion from 
the South City limits to connect with the 
existing Bayshore freeway near South San 
Francisco (3.5 miles) at a cost of .?6,000,- 
000; (3) Route 224, Embarcadero freeway, 
(Continued on Page 4, Column 2) 

Leonard S. Mosius 
tensive study of 

Chamber Action 

Highlighls of the Past Two Weeks: 

Prep.ired two-day entertainment program for 
16^ "Valley Days in San Francisco" guests 
(P. 1) 

Recommended detailed plans for 19^4-5^ Stale 
Highway construction projects to State High- 
way Commission (P. 1) 

Through Chamber President, represented San 
Francisco at Seattle conference with Japanese 
delegation (P. 1) 

Moved ahead on forest fire prevention pro- 
gram; appointed "Keep Green" Committee 
members (P. 4) 

Revealed lital progress factors of city and 
area in new Economic Survey (P. 4) 

A BIG PROGRAM for "\ alley Days in San Francisco" was being mapped out (above) in final 
form this week by (seated, left to right) Richard W. Goodspeed. Program Committee Chairman: 
Roy P. Cote, Inter-City Section Chairman; Grover S. Tracy, General Valley Days Chairman; 
and (standing, left to right) Oscar O. Stanim, Hosts Committee Chairman and Richard T. 
Stephens, Coordinator. 

165 San Joaquin Valley Leaders In 
City Today For "Valley Days" Program 

More than 165 business and agricultural leaders of the San Joaquin Val- 
ley arrived in San Francisco last night and this morning to enjoy two days 
of sightseeing and entertainment as guests of the San Francisco Chamber 
of Commerce. 

It was the opening of the Chamber's 1953 "Valley Days In San Francisco" 

— fourth annual event of its kind in which local business firms under 

" ——~^~-~~—-—~'-— Chamber auspices entertain leaders of the 

Mailliard Represents City 
At Seattle Mayors' Meet 


Chamber President J. W. Mailliard, III. 
today is in Seattle, Washington, represent- 
ing San Francisco at the Second Confer- 
ence of Japan-Pacific Coast mayors and 
Chamber of Commerce Officials. 

Mr. Mailliard, who is representins both 
the San Francisco Chamber and Mayor 
Elmer E. Robinson at the meeting, spoke 
of the conference as an "unusual oppor- 
tunity for development of mutual under- 
standing between Pacific Coast officials and 
the most important trading nation in the 
Far East." 

Problems of municipal administration, 
relationships with industry and the role of 
Chambers of Commerce in local govern- 
ment are among the topics under discus- 
sion. Attending is a delegation of more 
than 40 Japanese representatives; and 
mayors and Chamber of Commerce officials 
from 15 Pacific Coast cities. 

vital trading areas adjacent to the city. 

Purpose of "Valley Dajs" is to show the 
San Joaquin people just what San Fran- 
cisco has to offer them in the way of trad- 
ing, manufacturing, commercial and ship- 
ping facilities, according to Grover S. 
Tracy, General Chairman. 

Following a welcoming program this 
morning at the St. Francis hotel, the \isit- 
ors will have a choice of four tours: (1) 
the Stock Exchange and American Can 
Co.; (2) the Federal Reserve Bank and 
Schlage Lock Co.; (3) A. Carlisle & Co., 
and Pacific Telephone & Telegraph Co.; 
and (4) Western Merchandise Mart and 
Continental Baking Co. This afternoon 
there is a choice of tours of the Bethlehem 
Pacific Coast Steel Co. plant or the United 
Air Lines maintenance base. 

Breakfast will be held Friday at the Top 
of the Mark, followed b,\' a tour of the 
Bethlehem shipyard. Luncheon at the St. 
Francis yacht club will be followed by a 
tour on the Chamber's "Great Golden Fleet." 



Thursdoy, August 20, 1953 

San Francisco Jti^. Z-n 

/. If. M,iilliurd, lU^PresuUnl: G. L. I- ox— General Managed 





Some of Many 


Produce Market Site Section 
Range Reclamation Section 
Livestock Expositions Section 


Improve the welfare of agriculture and foster 
goodwill and understanding between San Fran- 
cisco and neighboring regions. 

Agricultural information, crop reports and 
statistical data concerning San Francisco and 
adjoining farm areas. 

Analysis and status of state and national leg- 
islation affecting agriculture. 
Statistics on San Francisco's produce market. 
Schedule of agricultural events: Grand Na- 
tional Livestock Exposition, etc. 






Fire Safety Section 

Traffic and Highway Section 

Mass Transit Section 



Seek to improve and develop the City and 
County of San Francisco through studies and 
recommendations on current and proposed mu- 
nicipal programs in such fields as traffic, street 
and highway improvements, fire fighting facil- 
ities and regulations, land use and other phases 
of City planning, zoning, public buildings, tran- 
sit facilities and services. 

Advise as to status of and programs for meet- 
ing civic problems: Transportation, parking, 
housing, urban redevelopment, freeways and 
highways, housing, public buildings, recrea- 
tion and park projects. 

Liaison with city departments and officials 
for consideration of needed public improve- 


Inter-City Section 
Hawaiian Aflairs Section 
Alaskan Affairs Section 
Great Golden Fleet 



Develop San Francisco as the market center of 
the West by aiding eslablishmeni of new distrib- 
utive firms and by service to existing businesses: 
encourage the sale of products made or distrib- 
uted from San Francisco: create good trade area 

"Business Tips" — New Opportunities in 
Domestic Trade. 

List of Municipal and State permits necessary 
for new businesses. 
Special business aids material. 
General market information (Supplies, com- 
petition, other factual aids). 
Commodity Source File — 125,000 products 
with manufacturers and local suppliers. 
New personal contacts for wider outlets in 
trade area. 

Thirteen separate directories: manufacturers, 
branch offices, agents, etc. 
Files of current government bids invited. 


Industrial Advisory Committee 
Mining Committee 
Industrial Deve'opment Committee 
Special Projects Committee 
Building Code Section 
Manufacturers Committee 
Chemical Industries Section 
Electrical Industries Section 

L. M. HOLLAND. Manager 

Advance San Francisco and the Bay Region a-, 
the best location for many types of factories and 
as a center for processing western raw materials, 
while ivorking to improve locd, state and na- 
tional conditions under uhich San Francisco 
Bay Region manufacturing is conducted. 

1. Assistance in securing defense work. 

2. Preparation of site, building and other tech- 
nical data for industrial prospects and others. 

3. Industrial directories and information. 

4. Data on San Francisco, Bay Region and 
Northern California industrial development. 
Cooperation with prospective investors seek- 
ing local manufacturing opportunities. 
Counsel on western mining problems and 

Building code improvement, industrial water 
resource development, and correction of 
waste disposal and pollution problems. 


Second Centurv Club 

U". R. Jeffries. 
I W. H. Kirkpalrick, 
I P. B. Mayer. Field Representatives 

Increase the strength and effectiveness of the 
Chamber by maintaining and expanding the 
membership base and by providing liaison for 
the exchange of information between the Cham- 
ber's staff and its members and the public. 

1. Personal contact with members to inform 
them of the Chamber's services and show 
them ways in which they can enjoy fuller 

2. Handle members' opinions and suggestions 
on expansion or improvement of Chamber 


Asst. Manager 

\ Publicize and advertise the City and County of 

i San Francisco and its economic and cttlttiral de- 
velopment locally, nationally and internation- 
ally, for the ultimate benefit of local business: 

j inform members and the public as to the aims. 

I action and accomplishments of the Chamber. 

1. Publish Bay Region Business. 

2. Technical data in fields of newspapers, radio, 
television and other media. 

3. Special material, literature and pictures. 

4. Information on publicity and advertismg. 


Thursdoy, August 20, 1953 


Chamber of Commerce 

}illilo — Assislcinl General Manager; Marie A. Hogan — Secretary. 



Some of Many 



Armed Forces Section 
Aviation Section 
Public Health Section 

Legislative and National Affairs 

Tax Section 

Study public tjueslions regarding Aviation, 
Armed Forces, Public Health, State and Federal 
Taxation and Expenditures and other matters of 
law and governmental regulation and adminis- 
tration, recommending action based on the pub- 
lic interest. 

1. Facts on problems of government expend- 
itures, taxation, organization and services. 

2. Spearhead drives to reduce taxation and ob- 
tain efficiency and economy in government. 

3. Analysis and status of local, state and federal 
legislation — state and local ballot measures. 

4. Directory of elected representatives. 

5. Information on air transportation, aircraft 
manufacturers, equipment and materiel 
sources, publications, aviation associations 
and governmental agencies, etc. 




Work to recognize significant economic trends 
and to share the findings at industry and com- 
munity levels: provide major centralized facility 
for basic information sources and economic data i "* 
regarding business and industry resources of San j , 
Francisco and other western market areas. 

Business Reference Library and Information 


Economic data on San Francisco-Bay Area. 

Organization directories (more than 1,000 

organizations) and list files. 

Monthly business activity reports. 

Maps and literature on City and Area. 



\ Managing Director 

Work to protect and improve San Francisco re- 1. 
tail industry, furnishing information pertinent 
to all matters concerning the City's retail in 

Directory of Retail Merchants. 
City and State sales tax cards. 
Reports on fair trade, store hours, civil de- 
fense; holiday information. 



Business-Education Day Committee 

Program Section 
Keep Green Committee 
(Forest Conservation) 

Plan and execute special events that reflect tht 
business community's interest in San Francisco': 
economic and social welfare. 

Information on Chamber special events. 
Enable members to participate in Business- 
Education Day, and Education-Business Day. 
Material for employer-employee educational 
programs on American economic system. 



Carriers Traffic Section 
Shippers Traffic Section 



Asst. Manager 

Assure San Francisco of adequate rail, uater, 
highway and air transportation services at just 
and reasonable rates and (ares which will attract 
and hold industry, business volt, 
and tourist travel. 

Representation of community viewpoint in 
rate proceedings. 

Rate quotations and routing information. 
Advice on freight and passenger services, 
schedules and facilities. 
port traffic 4. Explanation and status of state and federal 
transportation legislation. 

5. Explanation of I.C.C. and other decisions. 

6. Advice on rate adjustments, claims, etc. 

7. Copies of rate dockets and other documents. 



.-Arbitration Committee 
Appeals Committee 
World Trade Week Committee 
Foreign Trade Zone Committee 
School of World Business and 
Technical Advisory Committee 




Asst. Manager 

Promote expansion of two-tvay commer 

Port of San Francisco through educational and 

service programs: distribute current commercial 

information on San Francisco throughout the 

ivorld. Promote sound international economic 

policy for the United States. Staff World Trade 


1. Shipping document certification. 

2. Special letters or certificates required by some 

markets, and letters of introduction. 

, ,; 3. Indexed directories, catalogs, telephone books 

for the ji. jjr 

' and other current trade and reterence mate- 

rial from foreign countries. 
Counsel on trade problems. 
Publish International Bulletin giving World 
Trade "Tips" — Business opportunities abroad. 
Present key business leaders and government 
officials at World Trade Association lunch- 
cons to advance expert knowledge of trade 

Facts on Foreign Trade Zone, port facilities, 
services, rates, charges and commerce. 



Thursday, August 20, 1953 

Chamber Moves Ahead In Forest Fire 
Pre\ ention Program; Committes Named 

William J. Losh. Chairman of the Cluimbcr's "Krep Cireen" Committee, last 
week announced the appointment of 18 executives to the newly formed group 
and at the same time revealed a Chamber of Commerce forest and range fires 
prevention program is already under wa.\'. 

Through the "cooperation of the San Francisco Public Utilities Commission, 
Losh said, every water bill sent out in the city of San Francisco during the 
next two months will contain a forest fire prevention message. 
•~-~— ■ AiTioiiK other activities designed 1o niakr 

Cirowtli Of Citv And Area 
Shown In New Sur\'ey 

San Francisco and the nine-county 
Bay Area continue to register sub- 
stantial gains in population, trade and 
industry — accounting for approxi- 
mately 40 per cent of California's 
financial transactions — and is gi'owing 
at an average rate of about 7,000 resi- 
dents a month, according to the San 
Francisco Chamber's annual Eco- 
nomic Survey and Yearly Review. 

San Franciseo's population on January 1. 
1953 was estimated at 798.000, compared 
with 77.5.357 on April 1. 1950. Based on 
population. San Francisco ranks as the 
eleventh largest city in the nation and 
ranks close to first in several economic and 
social developments. 

The nine-county Bay Area will have over 
3,000,000 residents by the end of 1953, the 
survey predicts. Another half-million is ex- 
pected to be added to the population total 
by 1960. Although the Area's 6.981 square 
miles of land comprises only 4.5 per cent 
of California's total, it accounts for 25 per 
cent of the families and retail trade, 28 per 
cent of the civilian individual income, 29 
per cent of industry's payroll, 47 per cent 
of the waterborne commerce and 39 per 
cent of the wholesale trade. 

The Survey points out that San Fran- 
cisco maintains an impressive list of "first" 
positions among the cities of the Pacific 
Coast — in waterborne commerce, as a 
financial center and security market, as a 
market and distribution center, in economj- 
of distribution costs to the Western market, 
in wholesale sales per capita, in per capita 
development and as a communication 


In Committee Meetings 
TEE — August 21. 1953, First floor conference 
room, 2:00-4:00 p.m. 

Agenda: Discussion of problems of the aged. 
1953, Room 200, Chamber, 3:30-5:00 p.m. 

Agenda: Discussion of Forest Fire Prevention. 
26, 1953, Room 200. Chamber. 10:30-12 noon. 
Agenda: Report of luncheon meeting in Sac- 
ramento. Captain Jack Eker, San Francisco 
Police Department will discuss traffic violations. 
T. A. E. — August 31. 1953, Solari's, 12 noon. 

San Franci.scans conscious of their obliga- 
tion to help pre\cnt fires in the 4,5()(l,(l(l() 
acres of timberland adjacent to .San Frati- 
cisco, was a television program ()\er Sta- 
tion KPIX August 14. 

.Appointed to (he Chamber's "Keep 
Green Committee" «pre: Ren S. Allen, 
Redwood Region Conservation Conneil; R. 
J. Barbieri, Bank of America; Frank C. 
Colridge, Board of Fire I'nderwriters of 
the I'aeifi*'; William S. Cullenward, Colnm- 
hia Broadcasting System; Alfred Crapsey, 
National Broadcasting Co.; Morris Edel- 
man, San Francisco Hotel Association; 
Oscar Evans, American Forest Products 
Corporation; William F. Fielder, Fielder, 
Sorensen & Davis; Joseph W. Fontana, 
Foster and Kleiser Co.; John Larson, Asso- 
ciated Sportsmen of California; Don J. 
Lewis, U. S. Forest Service; William D. 
Pabst, Don Lee Broadcasting System; 
Lawrence L. Spiro, The Spiro Co.; Karl M. 
Stull, Retail Dry Goods Association; Ra- 
leigh A. Taylor, State Division of Forestry; 
Frank B. Williams, Haskins & Sells and 
W. H. Wilde, The McCarty Co. Additional 
members will be named later. 

Highway Plan Presented 

(Continued from Page 1) 
from the Bay Bridge to Broadway (1.3 
miles) at a cost of $23,100,000; and (4) 
Routes 2 and 223, Central and Panhandle 
freeways, from Bayshore, near 13th and 
Mission streets, across Market street to 
the Panhandle freeway in the vicinity of 
Fell, Oak and Turk streets (.9 mile) at a 
cost of $12,.500.000. 

The Chamber is requesting the Highway 
Commission to give consideration to financ- 
ing plans and surveys on the following 
freeway projects totaling I0..5 miles: (1) 
Route 224, Embarcadero freeway, from 
Broadway to Van Ness (L7 miles); (2) 
Route 223, Panhandle freeway, from Civic 
Center to the western part of the city 
<2.3 miles); and (3) Route 56, Junipero 
Serra, Park Presidio freeway from South 
City limits to Golden Gate park junction 
with the Panhandle freeway and to Golden 
Gate bridge (6.5 miles). 

(11 I C LLADLKS joined ABC execnlives in 
Liiiml)in!i conslriicliou of the new $1 ,'i()(),(MM 
AliC. Riidio-T\' Center in San Francisco early 
this month. The building uhen completed 
iiill liroride complete jacilities for KGO and 
KGO-T\'. Participating in the "launching" 
ceremonies were (above, left to right): Earl 
j. Hudson. Vice President of ABC in charge 
of its W^esl Coast division: San Francisco 
Chamber President J. It". Mailliard, III; 
Alayor Elmer E. Robinson, and James H. 
Connolly, ABC. Vice President in charge of 
its San Irancisco office. 


= s 

I Hitting The High Spots | 

i With Walt Brown S 

HOLIDAY MAGAZINE in its Sept. issue devotes 
its full cover and almost 18 pages to o fine pic- 
ture-story of SF. Saluting the issue on behalf of 
the Chamber, Pres. J. W. Mailliard tomorrow will 
appear on the Les Malloy KGO-TV Show to re- 
ceive a specially bound copy of HOLIDAY from 
John Garvin, SF branch mgr. of Curtis Publishing 
Co. . . . JEROME P. NEWBAUER— representing 
the third generation of his family associated with 
Davis Schonwasser Co. (which shortly will be cele- 
brating its lOOth anniversary) — last wk. announced 
groundbreaking for his firm's new San Mateo store 
on 4th Ave. off El Comino Real. A 1 '/2 story build- 
ing, it will cover 5,000 sq. ft. and cost approx. 
$80,000. It will be ready for occupancy sometime 
in Nov. . . . ALBERT M. COLE, Not'l Housing ahd ' 
Home Finance Administrator, meeting in SF with 
local business persons, wos a guest Aug. 9 of the 
Chamber of a special luncheon. . . . THOMAS W. 
BRIGGS, president of Welcome Wagon, Inc., vis- 
iting Pacific Coast cities with o view to selecting- a 
western hdqts. for his organization, was a guest 
Aug. 12 of the Chamber's Industrial Dept. . . . 
MEMBERS of the Chamber's Armed Forces Sec- 
tion will represent this organization at Saturday's 
(Aug, 22) graduation exercises of the 3rd Can- 
didate Co., CNG Officer Candidate School, at the 
Alameda Noval Air Station. 



S.m I'rancisco, Calif. 

Permit No. 1880 


WALTER i. BROWN, Editor 

Published every other vi'cek at 333 Pine St., San 
Francisco. Zone 4. County of San Francisco. Cail- 
tornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year.) Entered as Second Class mat- 
ter April 26, 1944. at the Post Office at San Fran- 
cisco. California, under the act of March 3. 1879 




SEPTEMBER 4, 1953 




"LAST CALL FOR HAWAIIAN TRADE TRIP!" . . . J. W. Mailliard, III, Chamber President, 
(center) receives an invitation to visit Hawaii October 8-19 from Howard K. (for Kekaio- 
huokalanil<iel<ie) Morris (left), Cruise Director of ttie Lurline, and George F. Hansen 
(right), vice-president of Matson Navigation Co., and Chairman of the Chamber's Hawai- 
ian Affairs Section. 

More than 50 reservations have been 
made for the trade promotion trip to the 
Islands sponsored by the Chamber's Do- 
mestic Trade Department. Additional reser- 
vations are expected and those interested 
are urged to contact the Chamber's Do- 
mestic Trade Department immediately by 
callinK EXbrook 2-4511, Ext. 76. The trijj 
is an opportunity for Chamber delegates to 
combine business contacts with a luxurious 

The Lurline leaves San Francisco October 
3, Pan American and United Air Lines 
flights leave October 7, and both arrive in 
Honolulu October 8. The group will meet 

and tour the scenic spots and industries of 
the Islands. 

Chamber Action 

Highlights of the Past Two Weeks: 

Aidtd in formation of new plan for retention 
of giant relief map (P. 4) 
Addfd vigorous support to community efforts 
in second bay crossing mailer ( P. 1 ) 
Supplied S.F. literature for Stale Fair (P. 4) 
Finalized plans for Hawaiian trade develop- 
ment trip ( P. 1 ) 

Hosted l(i% San Joaquin \'alley businessmen 
in trade promotion event (P. 1 ) 
Compiled 7-montiis business acliiily survey 
(P. 2) 

Planned trade trip to Sail Lake City (P. i ) 
Previewed Chamber-produced range reclama- 
tion film (P. 4) 

Chamber Supports 
City Bridge Stand 

J. W. Mailliard, III, Chamber Presi- 
dent, has announced strong support 
of city officials in their efforts to ob- 
tain Navy agreement to a straight 
line second Bay crossing from Army 
Street to Bay Farm Island, Alameda. 

"The Chamber is behind the city's posi- 
tion and will do everything it can to 
strengthen the hand of city officials," 
Mailliard said. The Navy has modified its 
original objections, but is still requesting 
portions of the Bay waters for an expanded 
seadrome to accommodate future jet sea- 
planes. The Navy requirements would 
compel a crossing in the shape of a shallow 

"This crossinff has already suffered too 
many delays," Mailliard said. "San Fran- 
cisco is right to insist that the orossinsr STO 
by the most direct route. We'll get it if we 
all pull together." 

Mailliard said he felt so strongly about 
the matter that he would accompany the 
city's delegation to Washington if he 
thought he could help. The delegation of city 
officials will express to the Navy chiefs in 
Washington San Francisco's insistence on 
a straight line crossing. 

In a letter addressed earlier this week to 
the Honorable Robert B. Anderson, Secre- 
tary of the Nav.N', Mailliard appealed to "the 
wisdom" of the cabinet officer, urging that 
the Navy's position be reversed. Expressing 
appreciation of Navy's consideration of the 
needs of national defense, Mailliard at the 
same time noted the requirements of the 
Bay Area "civilian economy" which arc tied 
in very closely with the second Bay crossing. 

He asked consideration of "the six millio.n 
people, of whom we are representative," in 
the Navy's reconsideration of its stand. 

Valley Days Event Most 
Successful Ever Held 

The largest and most successful "Valley 
Days in San Francisco" trade development 
event yet sponsored by the Chamber's In- 
ter-City Committee was concluded Frida.w 
August 21 as some 16.5 Valley businessmen 
returned to their homes after two days of 
entertainment in The Cit\". 

Tours through Schlagc Lock Compan>' 
and bay cruises aboard the Chamber's 
"Great Golden Fleet" (see photos at right) 
were part of an extensive program of in- 
struction and entertainment. There were 
breakfasts and luncheons, and man\' "be- 
hind-the-scenes" views of the city's com- 
plex business and industrial economy. 

Grover S. Tracy and Richard W. Good- 
speed were General Chairman and Program 
Chairman respectively. Roy P. Cole is 
Chairman of the Inter-City Committee. 

"V^ALLEY DAYS'' visitors tvatch operation 
of giant press at Schlage Lock Company. 

group of Valley businessmen. 


Friday, September 4, 1953 

General Business Activity 

The Baj Area ocoiuim\ , hasod on h('alth\ 
diversification of residential, liusiness and 
industrial growth, is rolling ahead chalking 
up substantial advances in many fields of 
acti\ity, with possibilities of a new all-time 
ompknnient hi;j;h for September. The tirst 
7 months measured against a \ear ago re- 
veal gains in total employment of 2.5' ; ; 
manufacturing employment 3.5'; ; depart- 
ment store sales 4'/r; new dwelling units 
starts 4.2'^r; freight car movements 5.8'f: 
and ship arrivals G.S^i ; while modest gains 
included bank debits 1.8';; \chicle traffic 
on the Bay Bridge 0.4'; ; and on the Golden 
Gate Bridge 3.6'"r. July activity compared 
to July a year ago registered these gains 
some of which resulted from the depressed 
activity accompanying the steel strike a 
year ago: manufacturing emplojment up 
7.3^< ; electrical energy consumption 10.4',; ; 
freight car movements 15.7'r and ship ar- 
rivals 25.3"^;. Soft spots in JuI.n' compared 
to last vear were in shipbuilding and re- 
pair: lumber and petroleum products in- 
dustry: and the construction field during 
the first half of Jul.\' was also adversely 
affected by industrial disputes. 

Employment in the San Francisco metro- 
politan area is expected to reach an all- 
time high in September, according to the 
State Department of Employment, which 
anticipates increased activity in food pro- 
cessing and normal labor-management re- 
lations. July total emplo\ment in the met- 
ropolitan area amounted to 1,024,000 com- 
pared to 1,013,600 a year ago. Gains in 
manufacturing and retail trade in July 
were cancelled out by work stoppages in 
the construction field and reduction in gov- 
ernment group but increases in transpor- 
tation, communication and utilities group 
and service group and a new high in 
finance, insurance and real estate group, 
resulted in a net gain of 10,400 employees. 
The manufacturing industry group with 
223.500 employees accounted for 220, of 
the total employment; service for 204.500 
or 20'~'r; retail trade for 171,400 or 17'v: 
transportation, communication and utilities 
116,400 or ll'"f: government 89,300 or 9%: 
wholesale trade 71,300 or 7'"r; finance, in- 
surance and real estate 66 000 or 6'/ ; con- 
struction .57,300 or 6''r ; and agriculture for 
22,000 persons or 27c. 

Financial transactions, measured by bank 
debits to demand accounts, in the Bay Are.i 
during the 7 months amounted to $27.4 
billion or nearly one-half billion dollars 
above a year ago, but accounted for only 
289r of the District total compared to 
30.6^r last year. San Francisco Stock Ex- 
change transactions 7 months cumulative of 
11,391,576 shares with market value of 
$123,219,242, represented an increase of 
2.3% although the number of shares was 
down 4.4"^^. 

Department store sales for the metro- 
politan area for the first 7 months were up 
47. July sales were identical to last year. 

In July the transportation, communica- 
tion and utilities group was employing 116,- 
400 persons in the metropolitan area or 
7,400 more than a year ago and there was 

good c\'idence of increased business. Jul.\- 
freight car movements in the San Fran- 
cisco-Oakland .switching limits totaled 42,- 
629 compared to 36,830 a year ago, and the 
7 monllis total was 294,204 compared to 

278,110 last jear. July shipping was near 
an all-time high with 446 arrivals, and the 
7 months total arrivals of 2,982 ships of 
13,982,322 registered tons represented a 
new high for this period in registered ton- 
nage. Foreign cargo accounted for nearly 
one-half of the revenue tonnage in the 
Port of San Francisco during the first 7 

months and was 2.3'; abo\-e a .scar ago. 
In the utilities field electrical energy sales 
in the Ba.\' Area during July, amounting to 
.540.4 million kilowatt hours, represented 
an increase of 10.4'r over last year. 

Despite the interruption in June and 
part of July in the contract construction 
field, new dwelling unit starts reported 
during the first 7 months in the 9 Bay 
Counties climbed to 19,112 compared to 
18,347 a year ago. 


Travelers entering California via-out-of- 
Stato automobiles through Northern Cali- 
fornia gateways during the first 7 months 
were reported at 1,157,606 or 12% above 
1952, and the number of out-of -State auto- 
mobiles totaled 432.167, up lO'/f, Inter-City 
Bridge traffic in July also exceeded July 
last year with Bay Bridge vehicle crossings 
numbering 2,743,205 or a daily average of 
88,490 compared to 85,749 a year ago, and 
the peak day of Friday, July 31, numbered 
105,301 vehicle crossings. 

The Golden Gate Bridge chalked up a 
new monthly high of 1,185,914 vehicle 
crossings or a daily average of 38,255 com- 
pared to 36,358 a year ago. 






Residential, New Value 

Dwelling Units Number 

Single-Family Units. New Numbe"- 

Non-Residential, New Value 

Addns., Alterations and Repairs Value 

REAL ESTATE— Deeds Recorded Number 


FINANCE— Bank Debits $000 

Postal Receipts $ 

S. F. Stock Exchange Shares Traded 

Market Value $ 


INDUSTRY TREND — 6 Bay Area Counties Total Employed 

Manufacturing - (Employed, No.) 

Construction. Contract — 

Finance. Ins., Real Estate 

Retail Trade 

Wholesale Trade ~ 

Service " 

Trans., Comm. & Utilities 

Agriculture " 

Govt— Fed.. State, City 



TRANSPORTATION Frt. Car Movements Number 

S. F. Airport — Planes In and Out Number 

Passengers Off and On Number 

Air Mail Loaded & Unloaded Lbs. 

Air Express Loaded & Unloaded Lbs. 

Air Freight Loaded & Unloaded Lbs. 

Rail Express Shipments Number 

PORT OF SAN FRANCISCO— Revenue Tons Total 

Coastwise Revenue Tons 

Intercoastal Revenue Tons 

Foreign Revenue Tons 

CARGO VESSELS tS. F. Boy)— Arrivals Number 

Millions of Registered Tons 

UTILITIES— Ind. and Comm. Gas Sales Cu. Ft. 

•Elec. Energy Sales — k.w. hours Index 

Water Consumption— Comm. and Ind Cu. Ft. 

NEW DEVELOPMENTS— Tourist and Settler Inq. No. 

R.TV Bridge Vehicle Crossings Number 

Golden Gate Bridge Vehicle Crossings Number 


LIVESTOCK SLAUGHTER (Insp. Dists.) Number 

*S. F. LIVING COSTS— All Items Index 


•New Series 11947-49 Avg.=100> fa) Not available for : 
fd) March and June Quarterly average, fp) Preliminary. Ba 
but available upon request. 





















































2 5 







11. 391, .576 




















.57.. 3001 















71.. 300 




... 1.4 . 

204,. 500 






























6 9 






55,9421 cl 


175,. 529 



913,7011 CI 

































































5 2 









1.149. 988 


116. 1( 



115.81 dl 





— 1.2 

Friday, September 4, 1953 



New Chamber Members! 

The Board of Directors of the San Francisco 
Chamber of Commerce is proud to present the 
folloning new members of the organization. 
These San Franciscans hate added their names 
to the long list of progressive business people 
uho are tioriiug together, uith their Chamber 
of Commerce to achieve greater individual 
growth through community strength and pros- 


Rubber Stamps — Marking Devices 

1588 Market Street 


Lloyds Insurance 340 Pine Street 


Procurement Agent 25 Taylor Street 


Gonei'al Auto Repairs 

501 South Van Ness Avenue 


Mannequins 579 Market Street 


Wholesale Liquors 256 North 1st Street 


Paint Manufacturers 2833 Army Street 


Dry Cleaners 1324 Fitzgerald Avenue 


Air Transportation 260 Stockton Street 


Mfrs. Remembrance Advertising 

116 New Montgomery Street 


Wholesale Electric Supplies 

1017 Howard Street 


Electronic Equipment 31 Lakeshore Plaza 


Dist. of Rio Grande Oil Products 

400 Illinois Street 


Contractors Equipment 

2277 Jerrold Avenue 


Wholesale Tobacco 655 Jackson Street 


Air Line 209 Post Street 


Building Contractors 165 O'Farrell Street 


Architect 442 Post Street 


General Auto Repairs 1339 Buchanan St. 


Real Estate 169 O'Farrell Street 


Building Maintenance 420 Market Street 
Brewer 540 Hampshire Street 

Building Maintenance 7 Front Street 


General Real Estate 1235 Noriega Street 
Heavy Construction Contracting 
575 Berry Street 

Hotel 1288 Mission Street 

Hotel 235 Montgomery Street 




San Francisco is one of the lead- 
ing medical research and treatment 
centers in the world, and new proof 
of this fact is the current $24,000.- 
000 expansion of the University of 
California Medical Center on the 
steep slope of Parnassus Heights, 
overlooking the Golden Gate. 

Begun in July, 1950, the expan- 
sion program is scheduled for com- 
pletion December 1, 1956. The 
new Center is expected to be the 
best, most extensive and most mod- 
ern in the West. 

Approximately $750,000 a month 
is paid to the many San Francisco 
contractors participating in the 
project. This money goes for huge 
payrolls and supplies of material 
— enhancing San Francisco's ever- 
growing economy. 

Units already completed and in 
operation include: (1) Small unit 

*/l regular feature . , . Ask 

of the Medical Sciences Building, 
containing a radioactivity center and 
experimental laboratories; (2) re- 
modeled buildings for use as lab- 
oratories for the Metabolic Unit, 
which investigates disease such as 
arthritis; and (3) Radiological 
Laboratory, financed by the Atomic 
Energy Commission, containing the 
most powerful source of X-ray spe- 
cifically for cancer research — the 70 
million volt Synchrotron. 

Now under construction: (1) a 
l4-5tory wing of the Medical Sci- 
ences Building, to house research 
and clinical laboratories teaching 
facilities and administrative offices; 

(2) the 15-stiiry, 500-bed Herbert 
C. Moffitt Teaching Hospital, and 

( 3 ) a second major increment of 
the Medical Sciences Building. 

Treatment for more than 30,000 
and medical school enrollment for 
400 yearly will be realized. 
the Chamber for reprints. 

Fox Stresses Significance Of City's Great Growth 

San Francisco's growing stature as a 
business center was stressed last week b.\ 
Chamber General Manager G. L. Fox, who 
was the featured speaker at a Pacific Rail- 
way Club dinner meeting. 

In proportion to its area, San Francisco 
is the fastest growing major city in the 
United States, Fox declared. He said there 
have been "recent misconceptions about 
the health and prosperity of San Francisco" 
and he took occasion to correct them by 
reference to U. S. Census data. 

In 1950, Fox said, the United States had 
18 cities with a population of 500.000 or 
more. Among them, in percentage. San 
Francisco had the third highest rate of 
population growth between 1940 and 1950 — 
a 22.2 per cent jump. During the decade. 
San Francisco's population increase was 
140,821 — more than the absolute gains by 
Philadelphia, Baltimore, Cleveland, St. 
Louis, Washington, Boston, Pittsburgh, Mil- 
waukee, Buffalo, New Orleans, Minneapolis 
or Cincinnati. 

Bringing the comparisons closer to home. 
Fox said that while San Francisco was 
gaining 140,821, Oakland gained 82,412: 

Richmond, 75,903. Explaining that Los 
Angeles has an area of over 450 square 
miles versus San Francisco's area of 44.6 
square miles. Fox said that San Francisco's 
rate of growth has been over three times 
that of Los Angeles per square mile. 

Fox went on to cite significant upward 
trends in business and industry pointing 
to the dynamic economic health of San 

Golden Mariner Launched 

A milestone in the continuing local effort 
supported by the Chamber to preserve the 
West Coast's shipbuilding industry was 
marked last Thursday by the launching of 
the SS Golden Mariner — first ocean-going 
vessel launched on the West Coast since 
1946 — at the Bethlehem-Pacific shipyard. 

The Golden Mariner is one of five mod- 
ern, high-speed freighters to be built at 
the yard. H. H. Fuller, president of Bethle- 
hem-Pacific Coast Steel Corp., is the Cham- 
ber's Third Vice President on the Board of 


Friday, September 4, 1953 

Chamber Range 
Film Previewed 

The full-color motion picture, "Hills of 
Grass," produced by the Chamber's RanRc 
Reclamation Section and the University of 
California, will be previewed by members 
of the Asricultural Committee and Board of 
Directors at a luncheon Tuesday, September 
8, in the Garden Room of the Fairmont 
Hotel, according to Jesse W. Tapp, Agri- 
cultural Committee Chairman. 

The 25-miiiute color and sound motion 
pieturc will he used in proniotiiiu: the trans- 
formation of millions of acres of useh-ss 
brush laud into productiM- ran^e land. 
RanKc reclamation is a ('ontiuuin;; activity 
of the Chamber's Agricultural Committee 
in reeo(;niti4)u of the importance of the live- 
stock industry to San Francisco's economy. 

The Range Reclamation Section, of which 
Thor W. Christensen is chairman, worked 
with the TTniversit\' for more than a year 
on production of the film. 

The Chamber has availed itself of oppor- 
tunities to publicize San Francisco at the 
State Fair by providing three pieces of litera- 
ture for distribution at the San Francisco and 
Port exhibit booths. They are: (I) a "recrea- 
tion" folder specially produced; (2) "Meet 
San Francisco Today" vest-pocket folder and 
(3) "California's Billion Dollar Industry — 
World Trade," an elaborate two-color bro- 
chure specially produced for the Fair. Copies 
of each are also available at the Chamber. 

Engineers To Meet Here 

Chamber President J. W. Mailliard, III, 
will make the address of welcome at the 
semi-annual national meeting of the Ameri- 
can Institute of Chemical Engineers 
September 13-16, in San Francisco. Approxi- 
mately 2.000 of the nation's leading chemi- 
cal engineers will attend the luncheon 
meeting, at the Fairmont Hotel on Septem- 
ber 14 and tour Bay Area industrial plants. 
George G. Gester, Jr., California Research 
Corporation, and Robert I. Stirton, Oronite 
Chemical Company, will be co-chairmen of 
the meeting. 

Business Group Will Meet 

Chamber members are invited to attend 
the annual fall trustee and open dinner 
meeting of the Council of Profit Sharing 
Industries to be held at the Fairmont Hotel 
September 17, according to G. L. Fox, 
Chamber General Manager. 

The council is an organization of some 
700 profit-sharing firms in the United States 
and Canada. It was formed in 1947 to spread 
the philosophy of profit-sharing as a means 
toward a better understanding between 
management and working personnel. Cham- 
ber members will have an opportunity to 
hear some of the nation's top industrial 
leaders discuss the profit sharing program, 
according to Fox. 


WALTER i. BROWN, Editor 

Published every other week at 333 Pine St.. San 
Francisco. Zone 4. County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year) Entered as Second Class mat- 
ter April 26. 1944. at the Post Office at San Fran- 
cisco. California, under the act of March 3. 1879. 

Salt Lake Trade 
Trip Scheduled 

The Chamber's Inter-City Section will 
sponsor a major trade development trip to 
Salt Lake City September 17-18, according 
to J. Howard Patrick, of Patrick, Moise- 
Klinkner Co., Chairman of the Domestic 
Trade Committee. The two-day program is 
designed to strengthen San Francisco's po- 
sition as the leading supplier for the im- 
portant distributing and retail center of the 
Intermountain Empire. 

Some 30 San Francisco businessmen are 
expected to make the trip, fourth of a series 
of six trade development \isits scheduled 
this .\ear. As guests of the Salt Lake City 
Chamber, the San Francisco delegation will 
tour industries in the area, confer with local 
businessmen and be entertained at lunch- 
eons Thursday and Friday, and a dinner 
Thursday night. John Neukom, partner of 
McKinse.N' & Co., San Francisco, will be the 
guest speaker at a joint Chamber and Ki- 
wanis club luncheon Thursday, Sept. 17. 

The San Francisco delegation is urged 
to travel as a group aboard a special car 
of the Southern Pacific's "City of San Fran- 
cisco" departing from the Ferry Biulding at 
6 p.m. (DST) Wednesday, September 16. 

Reservations may be made through the 
Chamber's Domestic Trade Department 
(telephone EXbrook 2-4511, Ext. 76). 

Chamber Instrumental In 
Relief Map Negotiation 

The Chamber, through General Manager 
G. L. Fox, last week was instrumental in 
bringing about a proposal by the Board of 
State Harbor Commissioners to city officials 
which if accepted will insure San Fran- 
cisco's retention of the giant relief map of 

Under the proposal, title to the state- 
owned 600-foot map would pass to the city 
for a token payment of .$1, and the map 
would be relocated in the south wing of the 
Forr.v Building, allowing the city three to 
five years to find a permanent site. The city 
would pay a space rental fee of $1,000 a 
year, while the Board would continue to pay 
for lighting and custodian service. 


III (lie faci- i>f a recent threat to the possibility 
of the Navy's third supercarrier heinf; built in this 
area Chamber President .1. W. .Mailliard. Ill, last 
weeli sent the follnwine telegrani to The Hon, 
Robert B. Anderson, Secretary of the Navy: 



I Hi/ling The High Spots | 

1 With Walt Brown 1 

BAY REGION BUSINESS arrives to you today 
and henceforth — on Friday instead of Thursday. 
This Is to enoble the Chamber's mailing dept. to 
cope more successfully with each fortnight's hugs 
mailing of "BRB" . . . AMERICAN AIRLINES, as 
port of its commendable program of bringing visi- 
tors and trade to SF, has published o very attractive 
and informotive folder on The City and has alreody 
distributed approx. 30,000 to leading businesses 
ond individuols throughout Europe, through its 
European sales office. Material for the folder was 
developed in cooperation with the Chamber . . . 
W. ROBERT STOVER, president of Western Em- 
ployers Service, has announced opening of a branch 
office in Denver, to operate under the name of 
"Temporary Office Help." John A. Rowe, the new 
brooch mgr., will be assisted by Phyllis Curry. The 
organization first opened in SF in 1948 and has 
since established bronches in Ooldond and Son Jose 
. . . ROSS BUELL, Chairman of the Chamber's Busi- 
ness-Education Comm., has announced that the 4th 
annual Business-Educotion Day Program Is sched- 
uled for Nov. 6. Approximately 3,500 Son Fronclsco 
school teachers will be guests of 250 business firms 
. . . HAROLD V. STARR, managing dir. of the 
Chamber's retail Merchonts Ass'n, was o speaker 
at the Lakeside Vllloge Merchants Assn. Mon. 
CUSTOMS DISTRICT"— o comprehensive report on 
1952 foreign trade which details commodities and 
countries involved In all of the Bay Area's 1952 
foreign trade — has been published by the Board of 
State Harbor Commissioners and Is available ot 
the Chamber's World Trade Dept. . . . THE RED 
BLANCHARD SHOW— Tues. through Sot. at 9:15 
p.m., KCBS— Is making a iustifioble bid for adult 
audiences as well as Its more commonly known teen- 
age set. and supports its new appeal by invitations 
for grown-ups to sit in on the show, any night. Free 
tickets are at the reception desk of the KCBS 
studios, located in the rear of the Palace Hotel, 
2nd floor. 


In Committee Meetings 


1953, Fairmont Hotel, Garden Room, 12 noon. 

Af,endj: Premiere of tilm "Hills of Grass." 
14, 1953, Commercial Club, 12 noon. 

Agenda: Selection of "Livestock Man of the 

FIRE SAFETY SECTION— September 15, 1953, 
Room 200, Chamber, 10:30-12 noon. 

Agenda: Discussion of problems with new fire 

chief. Frank Kelly. 
17-18, 1953. 

r Xpu»lishid by the 




San Francisco, Calif. 

Permit No. 1880 



SEPTEMBER 18. 1953 


Trade Delegation 
In Salt Lake City 


A delegation of 20 San Francisco business 
executives is in Salt Lake City today on the 
fourth in a series of trade development trips 
scheduled this year by the Chamber's Inter- 
City Section. 

The group, headed by Frank M. Dana, 
Vice-president, Super- 
visor of Operations, Bank 
of America, N.T. & S.A., 
departed Wednesday eve- 
ning aboard a special car 
on the Southern Pacific's 
"City of San Francisco." 
Yesterday and today they 
have been guests of the 
Salt Lake City Chamber, 
touring industries in the 
area and conferring with 
local businessmen. Vrank M.. Dana 

The trip is designed to strengthen San 
Francisco's position as the leading supplier 
for the important distributing and retail 
center of the Intermountain Empire. 
Hawaii Trip Next 

A Chamber trade promotion trip to Ha- 
waii, headed by Chamber President J. W. 
Mailliard, III, is scheduled for October 8 to 
19. Already signed for the Hawaii trip arc 
30 business executives and 24 wives. Part 
of the delegation sails from San Francisco, 
October 3 aboard the Lurline, and the 
others leave October 7 on United Air Lines 
and Pan American World Airway flights. 

C^hamber members who wish to combine 
business opportunities with a luxurious va- 
cation are urged to make their reservations 
before September 25 by calling the Cham- 
ber's Domestic Trade Department, EXbrook 
2-4511, Ext. 76. 

Chamber To Co-Sponsor 
Rehabilitation Event 

The Chamber's Public Health Section, 
headed by Dr. Rodney R. Beard, will co- 
sponsor a luncheon Monday, September 28, 
at the Palace Hotel, opening a two-day pro- 
gram designed to apprise San Francisco's 
business, industrial, labor and other com- 
munity leaders of vital needs in the field of 
rehabilitating disabled persons. 

Stanwood L. Hanson, assistant vice-presi- 
dent of the Libertj' Mutual Insurance Co., 
and one of the nation's foremost business 
leaders in rehabilitation work will speak on 
"Rehabilitation is Good Business." In addi- 
tion to the Chamber, other sponsors of the 
luncheon are the Chronic Illness Service 
Center and the Health Council of the San 
Francisco Community Chest. 

Dr. Beard urged Chamber members to at- 
tend the luncheon in order to acquaint 
themselves with the "extremely important 
program of rehabilitating the disabled so 
that they may assume their rightful role in 
the community." 

Mailliard At Meet 
In Washington 

Chamber President J. W. Mailliard, III, 
attended the meeting in the Pentagon of- 
fice of Secretary of the Navy Robert B. 
Anderson yesterday at which a San Fran- 
cisco delegation presented the city's views 
in the controversy over a straight-line Bay 
crossing from Army street to Bay Farm 

Mailliard was authorized hy the Cham- 
ber's Board of Directors to act as spokes- 
man for the Chamber and also represented 
the Downtown Association. The city's 
delegation in Washington included Mayor 
Elmer E. Robinson; G. A. Brooks, Chief 
Administrative Otticer; Dion Holm, City 
Attorney; and Francis V. Keesling, Jr., the 
city's legislative representative. 

Strong support of the city's position in 
the crossing controversy had been voiced 
previously by Mailliard in public state- 
ments and in a letter to the Secretary of 
the Navy in which he urged a reversal of 
the Navy's opposition to the proposed route. 

Committeemen Meet On 
Area Redevelopment 

A good start on active plans for rede- 
velopment of the south-of-Market area was 
made last week when San Francisco Cham- 
ber committeemen met with Planning Com- 
mission Director Paul Oppermann to dis- 
cuss an initial "project area." 

A total of 19 blocks are slated for rede- 
velopment for industrial and commercial 
purposes, and last week's meeting resulted 
in narrowing the beginning area to a sug- 
gested few-blocks' size. 

Representing the Chamber in the en- 
ueavoi are James Q. Brett, Cliairrnaii of 
the Industrial Development Committee; 
Frank Gomez, Vice Chairman; John Mc- 
Crca, Chairman of the Redevelopment Sub- 
Committee; and L. M. Holland, Manager, 
Industrial Department. 

Chamber Action 

Higblisl'ls of the Past Tiro Weeks: 

1. Represented business at Washinf;ton, D. C. 
discussions on second bridge crossing (P. 1) 

2. Planned Freeway opening ceremonies (P. 1) 
i. Made Irade Irip to Salt Lake City (P. 1) 

4. Worked further on soiith-oj-Markel rede- 
velopment (P. I) 

5. Aided in sating Sl^.OOO yearly for Fiireign 
Trade Zone (P. 2) 

6. Entered sponsorship oj Science Fair (P. 4) 

7. Planned co-sponsorship of "Rebahililalion" 
event (P. 1) 

8. Scheduled representation at Federal Lands 
Conference (P. 1) 

9. Planned bosling oj Japanese mayors (P. 2) 
10. Scheduled intervention in CAB case (P. 3) 

C. of C. To Sponsor 
Freeway Opening 

The Chamber will sponsor ceremonies 
Thursday, October 1, opening to traffic ap- 
proximately two more miles of the Bay- 
shore Freeway between Army and Bryant 
Streets, according to Leonard S. Mosias, 
Chairman of the Chamber's Traffic and 
Highway Section. 

Governor Earl Warren has been invited 
to attend the cerptnonies scheduled for H 
a.m., and a subsequent Chamber-sponsored 
luncheon at the St. Francis Vacht Club. 
Mayor Elmer E. Robinson will officially 
open the new freeway by severing a chain 
with a cutting torch. 

Among those attending will be: members 
of the State Highway Commission, headed 
by Frank B. Durkee, chairman; George T. 
McCoy, State Highway Engineer, and staff; 
B. W. Booker, San Francisco, Assistant 
State Highway Engineer, District 4, and 
staff; city government department heads 
and the Board of Supervisors; Senator 
Gerald O'Gara and six .San Francisco As- 
semblymen; the Chamber Board of Direct- 
ors, headed by President J. W. Mailliard, 
III; A. K. Browne, Chairman of the Civic 
Development Committee, and members of 
Mosias' Traffic and Highway Section. 

Directors Will Attend 
Federal Lands Meeting 

Phil R. Bradley, jr. Jesse W. Tapp 

Chamber Directors Phil R. Bradley, Jr. 
Chairman of the Mining Committee, and 
Jesse W. Tapp, Chairman of the Agricul- 
tural Committee, will head the San Fran- 
cisco Chamber's delegation to the Western 
Chambers' Conference on Federal Lands to 
be held at the St. Francis Hotel in San 
Francisco, September 30. 

The conference, sponsored by the U. S. 
Chamber of Commerce, will be devoted to 
problems created by the steady growth of 
Federal land ownership and will attract 
managers and presidents of Chambers in 
the 11 Western .states. Since 1911, the Fed- 
eral government has acquired more than 47 
million acres of land, 35 million since 1933. 
Most of the government's land holdings are 
in the West. In the 11 Western states the 
Federal government owns about 54 per cent 
of the land. 

(Continued on page 4, column 1) 


Friday, Sepfember 18, 1953 


New iMcMiihcrs 

And Minihirs ti bo hare 
increasi'd thi'ir Vtirtic'ilxit'inn 

The Chamber's BourtI of Directors is proud 
to present the jollouiitfi new members of the 
organization ami those who hure increased their 
financial participation in the Chamber's action 
program. These San I'ranciscans hate added their 
names to the long list of progressive business 
people who are working together, with their 
Chamber of Commerce, to achieie greater in- 
dividual growth through community strength 
and prosperity. 



Air Lino 140 Gearj- Street 

Advertising 681 Market Street 

Motor Carriers 633 - 24th Street 


Charm School 41 Grant Avenue 


Artist 260 Kearny Street 

Direct Mail Advertising, Printing 
690 Market Street 

Public Address Systems 90 Tehama Street 

Employment Agency 703 Market Street 

Real Estate 2733 Mission Street 

Import-Export 24 California Street 



Import 1167 Mission Street 


Import-Export 242 California Street 


Export-Import 416 Jackson Street 


Moving & Storage 190 Otis Street 


Export-Import 25 California Street 


General Insurance 320 California Street 


Casualty Insurance 315 Montgomery St. 


Import-Export 320 California Street 


Import-Export 206 Sansome Street 


Tea & Coffee 





W. R. GRACE & CO. 



Brass Foundry 765 Folsom Street 


Import-Export 465 California Street 


Laboratory Supplies 526 Folsom Street 


Scrap Metals Foot of Tunnel Avenue 

Single Month's Industrial Expansion 
Greater Than Seven Months of 1952 

Manufacturing commitments in San Francisco for the single summer 
month of July, 1953 exceeded the entire first seven months of 1952 by more 
than a million dollars, the Chamber's Industrial Department reported this 
week on completion of its seven-month expansion report for the current year. 

wcrp ori'iitpd in the 

$15,000 Yearly Saving 
At Foreign Trade Zone 

San Francisco's Foreign Trade Zone will 
be granted relief from paying $15,000 yearly 
in salaries of Customs officials assigned to 
the zone as the result of action taken by 
the Chamber, the Bureau of Customs and 
the Board of State Harbor Commissioners, 
according to Ray C. Robinson, Chairman of 
the Chamber's Foreign Trade Zone Com- 

The Chamber participated in studies of 
problems of the local "free" zone, including 
ways to reduce overhead charges. Without 
jeopardizing security, 16 customs port pat- 
rol offlcer assignments a week to the zone 
on Pier 45 will be eliminated, reducing by 
at least 25 per cent the $60,460 paid the 
federal government last year by the grantee 
of the zone, the Board of State Harbor 
Commissioners, to cover salaries of customs 

Under an interpretation of the Federal 
law establishing the zones, the grantee must 
reimburse the government for the cost of 
maintaining the additional customs service 

Speaking on behalf of the Chamber, 
which originated the plan resulting in the 
Foreign Trade Zone legislation, Robinson 
hailed the action as an "encouraging ex- 
ample of progress." The zone here more 
than doubled its capacity earlier this year, 
Robinson pointed out, "and we are still find- 
ing new ways to adapt its unique f.'icilities 
to further expand our world trade." 

Continued studv of zone onerations with 
a view to finding additional savings was 
promised by Chester R. MacPhee, Co'lector 
of Customs. 

101 Howard Street 

301 Clay Street 

231 Sansome Street 

2 Pine Street 

Mailliard And Shelley 
Discuss 83rd Congress 

Actions of the 83rd Congress, past and 
contemplated, were discussed by Cong-ess- 
men William S. Mailliard and John F. Shel- 
ley at a luncheon meeting Tuesday for 
members of the Chamber's Legislative-Na- 
tional Affairs and Tax Sections. 

James E. O'Brien, Chairman of the Pub- 
lic Affairs Committee, arranged for the ap- 
pearance of the Congressmen and presided 
at the meeting. 

Mailliard and Shelley gave their impres- 
sions of the effectiveness of the work of the 
House during the first session of the 83rd 
Congress, and discussed what they consid- 
ered to be the most important issues facing 
the House in the second session beginning 
in January. 

The talks were followed by an informal 
discussion with the Chamber's Committee- 
men of tax legislation, proposed Taft-Hart- 
ley amendments, the anti-trust laws and so- 
cial security legislation. 

Attending the luncheon were Vincent Cul- 
linan, Chairman of the Chamber's Legisla- 
tive and National Affairs Section, and 
Henry Judd, Chairman of the Tax Section. 

Sixty-one new jobs 
city b,y ten planned expansions of indus- 
trial facilities totaling .$.5,295,9.')0 in invest- 
ments during July, according to the survey. 
This was .$1,220,4.50 more than was com- 
mitted from January through July of 1952. 
July activity brought the total 1953 seven- 
month figure to $14,015,650 and 542 jobs. 

As for the entire Bay Region (12 count- 
ies), 36 industrial projects announced dur- 
ing July totaled $7,335,950— almost twice 
the July, 1952 figure despite the fact that 
Santa Clara County is omitted due to un- 
availability of July totals. 

With the addition of figures from the 
rest of Northern California's 48 counties, 
July of 1953 shows 42 per cent greater 
than July of 1952. The 48-county total for 
the month was $7,558,950. 

Cumulative totals for the first seven 
months are as follows: 

San Francisco 

3 New Plants 
41 Expansions 

44 Projects 


35 Jobs 
507 Jobs 

$ 14,015,650 542 Jobs 

Bay Region (12 Counties) 

60 New Plants $119,942,400 
191 Expansions 56,446,240 

251 Projects 


Northern California (48 Counties) 

73 New Plants $121,322,400 
220 Expansions 63,240,367 

293 Projects 


Chamber, City To Host 
Japanese Delegation 

A delegation of-44— Japanese mayors^-p-nd 
Cliambcr of Commerce presidents will be 
guests of the San Frnri"co Chamber and 
the city next Monday and Tuesday at th? 
conclusion of a nation-wide tour which fol- 
lowed the second Japan-American Pacific 
Coast Mayors Conference in Seattle. The 
conference, held August 19-21, was attend- 
ed by San Francisco Chamber President J. 
W. Mailliard, III, who also represented the 
City of San Francisco. 

The group will be guests of the city at a 
St. Francis Yacht Club luncheon Monday 
noon, and will hold a final conference Mon- 
day afternoon at the Bank of America with 
Belford Brown, Chamber Vice-President, 
presiding. Later a reception by Japanese 
Consul General and Mrs. Yasusuke Katsuno 
will be held for the delegates. 


WALTER 1. BROWN, Editor 

Published every other week at 333 Pine St., San 
Francisco, Zone 4, County of San Francisco, Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year. ) Entered as Second Class mat- 
ter April 26. 1944, at the Post Office at San Fran- 
cljco, California, under the act of March 3. 1879 

Friday, September 18, 1953 


Produce Market 
Plan Lauded 

Ray B. Wiser, Chairman of the Produce 
Market Section of the Chamber's Agricul- 
tural Committee, has commended the re- 
port released last week by the Department 
of City Planning on the problem of relocat- 
ing San Francisco's Wholesale Produce 

Recommendations in the report include 
(1) that a detailed study be made of future 
development of the present produce market 
district and (2) that a market authority or 
a corporation, preferably non-profit, should 
be formed to secure financing, acquire a 
site, and build and manage the facilities. 

Last June the Chamber's Board of Di- 
rectors requested the Department and the 
Chamber's Industrial Development Com- 
mittee to make studies of the present area 
to determine the "highest and best" uses 
for the land in the event a new market 
site is acquired and to investigate ways of 
interesting private capital in the redevel- 

Wiser reported that the Chamber co- 
operated with the Department in preparing 
the report, and that the recommendations 
announced last week coincided with find- 
ings of the Chamber. One of several sites 
suggested by the Planning Department for 
the produce market is a 30-acre tract now 
occupied by temporary war housing be- 
tween Hunter and Candlestick Points. 

Six possible uses of land presently oc- 
cupied by the produce market are: (1) ex- 
pansion of the financial district, (2) expan- 
sion of the World Trade Center, (3) devel- 
opment of a convention center, (4) apart- 
ment houses, (5) parking lots, and (6) 
warehouses and light industry. 

Your Chamber' s 


Through your support in time 
an Francisco Chamber is— 

• Bniltlhig Bi/siness 

• Slimiilaling, Industry 

• Selling San Francisco 

• Working for Civic Improvement 

• Promoting the Port 

• Inspiring Community Interest 

• Fostering Good Citizenship 

• Providing Service 

We believe YOU are definitely interested !n San 
rancisco's Post, Present and Future and that YOU 
rant to share in every way possible in this program. 

Chamber Intervenes In 
Civil Aeronautics Case 

Following action by the Chamber's Board 
of Directors last Thursday calling for sup- 
port of additional air service to and from 
San Francisco, a petition was filed with the 
Civil Aeronautics Board by Walter A. 
Rohde, Manager, Transportation Depart- 
ment, asking permission to intervene in 
CAB Docket 5773 et al. The docket involves 
applications of Bonanza Air Lines, South- 
west Airways and Central California Air- 
lines for various new routes between San 
Francisco and Reno and Las Vegas via a 
number of intermediate cities. 

Rohde will attend the hearing at Las 
Vegas, September 30 and present statistical 
data, without expressing preference for any 
particular carrier. 

Range Film Shows 
Land Potentials 

California's millions of acres of brush 
wastelands can bo transformed into "Hills 
of Grass" — new green hills that will provide 
more meat, more wool and livestock prod- 
ucts, more game and wildlife, more jobs for 
business and industry, more new wealth and 
added benefit for all the people of Cali- 

These conclusions are drawn from the 
new film, "HILLS OF GRASS," just re- 
leased under auspices of the University of 
California, the California Agricultural Ex- 
tension Service, and the San Francisco 
Chamber of Commerce. It was premiered 
earlier this month at a meeting of the 
Chamber's Agricultural Committee. Sixty- 
three persons including Directors of the San 
Francisco Chamber and agricultural leaders 
from Northern and Central California, at- 

The twenty-five minute color and sound 
motion picture shows that vast areas of 
useless brush land in the State can be re- 
claimed by controlled burning, by the use 
of chemicals, by mechanical means, or by a 
combination of these methods. 

Thor W. Christensen, Chairman of the 
Agricultural Committee's Range Reclama- 
tion Section, in a statement preceding the 
showing of the film, said that "in view of 
California's tremendous population growth, 
the necessity of converting e\cry possible 
acre of brush into food-producing grass 
land is clearly indicated." 

The importance of such conversion will 
be brought to members of business, civic 
and other organizations by means of the 
new film, he said. 

OFFICIALS: Plans for meeting San Francisco's dire freeway needs are in 
progress now as a result of a recent meeting in Sacramento between the 
San Francisco Chamber's Traffic and Highway Section and the Slate High- 
ivay Commission, Chamber representatives, headed by Section Chairman 
Leonard S. Mosias, requested construction and right-of-way allocations 
totaling $44,100,000 in the 1954-55 State highway budget for three free- 
way projects in San Francisco and the open water portion of the Bayshore 
Freeway in San Mateo County (see August 20 BAY REGION BUSI- 
NESS). Shown above are the two groups as they met at a special luncheon 
in Sacramento during which the Chamber emphasized the city's require- 
ments. Standing at rear, left to right, are: George T. McCoy, State Fligh- 
way Engineer: Chester H. W'arlow, Highway Commissioner, Fresno: 
G. L. Fox, Chamber General Manager: Frank B. Durkee, Highway Com- 
mission Chairman and Director of Public Works: Leoncird Mosias: H. 
Stephen Chase, Highway Commissioner, Sacramento: Carroll Newburgh, 
Chairman, Freeways Subcommittee, S. F. Chamber: ,:nd F. Walter Sande- 
lin, Highway Commissioner, Vkiah. 

AT LEFT TABLE: Left to right, left side: R. C. Kennedy, Secretary, 
Highway Commission: J. C. W^omack, Planning Engineer: Fred Bagshaw, 
Special Ass'l to Director; J, E. Jellick, Member, Traffic & Highway Sec- 

tion, S. F. Chamber: Russell S. Munro, Deputy Director: and Sherman P. 
Duckel, Director, Dep't of Public Works, City & County of San Fran- 
cisco: right side: Rodney C. Richardson, Ass't to Director of Public 
Works: G. N. Cook, Ass't Secretary, Highway Commission: F. W^. Pan- 
horst, Ass't State Highivay Engineer: Loran C. Vanderlip, Director, Trans- 
portation & Highway Dep't, Calif. State Chamber of Commerce: B. W. 
Booker, Ass't State Highway Engineer, Dis't 4 (face hidden): and J. H. 
Sembower, Member, Traffic & Highway Section, S. F. Chamber. 

AT RIGHT TABLE: Left to right, left side: Max Gillis. Special Repre- 
sentative to Director of Public Works; William Clayton, Manager, Sac- 
ramento Valley Dist., Calif. State Chamber: J. P. Murphy, Principal 
Highway Engineer: Richard H. Wilson, Ass't Sta'.e Highivay Engineer; 
and Charles W. Meyers, Assemblytnan, 19th Dist., San Francisco: right 
side: Kenneth C. Adams. Editor, CALIFORNIA HIGHWAYS & PUBLIC 
WORKS: C. E. Bovey, Engineer of City and Cooperative Projects: George 
S. Pingry, Ass't Chief, Right of Way Dept., Dist. 4. S. F.: H. V. Starr, 
Secretary, Traffic & Highway Section and Manager, Civic Development 
Dept., S. F. Chamber: F. C. Balfour, Chief, Right of Way Agent: Frank 
Lombardi, City Planning Dept., City and County of S. F.: R. M. Gillis, 
Deputy State Highivay Engineer: and Ralph W^adsworth, City Engineer, 
City and County of San Francisco, 


Friday, September 18, 1953 


/;/ Committee Aleefin^s 


( Siptiiiibcr IS), Room 200, Chamber, 2:50-l:AO 

Anemia: DiMiiSNion of Hoiui issiits. 

(SiptiniScr IS). Isl Elcmr Conf. Rcmm, Cli.imhir. 
1 1 :00 .1.111. 

Agenda: Discussion of (..imp.ii.i;n 

towaid brush 
bcr :i, rairmonl Hottl. 12:1"> p.m. 

Ajjcnda: Discussion of annual field trip. 

TAX SECTION — September 21, Room 200. 
Chamber, 3-5 p.m. 

Agenda: Discussion of Propositions C, H & I. 


Fairmont Hotel, 12 noon. 

Agenda: Discussion of rehabilitation, oaupa- 
tional health, home accidents, etc. 


ber 23, Room 200. Chamber, 10:30 a.m.-12 noon. 
Agenda: Discussion of program outline of 
traffic educational plan. Announcement of plans 
for Bayshore Freeway opening. Guest speaker; 
The Honorable Lcnore D. Underwood, Munic- 
ipal judge. 


Rose Room. Palace Hotel, 12 noon. 

Agenda: General Luncheon: "Rehabilitation is 
Good Business." 

Science Fair Sponsorship 

The Chamber's Board of Directors has 
approved co-sponsorship of the Bay Area 
Science Fan- next April in Golden Gate 
Park, featuring displays of junior and sen- 
ior high school students. 

H. H. Fuller, Chairman of the Chamber's 
Industrial Advisory Committee, said the 
purpose of the Fair is to encourage com- 
petition and interest in scientific projects 
on the part of the students and their teach- 
ers with a view to developing student in- 
terest in scientific and technical careers. 

Other sponsors will be the San Francisco 
Board of Education; California Academy of 
Sciences; California Science Teachers As- 
sociation, Northern Section; San Francisco 
State College; California Association of 
School Administrators, Bay Area; and The 
San Francisco News. 

C'hamber To Continue 
Press For Change In 
Shipbuilding PoHcy 

"Kinlhor elTorls will bo undertaken by 
tb(> San Francisco Chanibor of Commerce 
lo bring about a change in United States 
Navy Department shipbuilding policies as 
a result of diminished prospects for con- 
struction of a third super-aircraft carrier 
on the Pacific Coast," said Chamber Gen- 
eral Manager G. L. Fox this week. The an- 
nouncement followed receipt of information 
In' Congressman John F. Shelley from 
VVashington to the effect that the Navy 
Department is now considering a call for 
bids for construction of the third super- 
carrier under conditions which would re- 
sult in its being built in an eastern ship- 

Concurrent with the carrier announce- 
ment, the Navy said it also will seek bids 
on 14 major vessels and 150 landing craft. 
The major vessels will include 3 destroyers, 
2 escort vessels DE, four 165-foot mine- 
sweepers, 1 mine hunter, 2 ammunition 
ships and 2 LSDs. 

San Francisco's Congressmen, the Cham- 
ber and other organizations have been 
seeking additional shipyard work for the 
Pacific Coast in order to create and main- 
tain personnel and facilities essential to 
the Nation's defense. 

Federal Lands Conference 

(Continued from Page 1) 
J. W. Mailliard, III, San Francisco Cham- 
ber President, and G. L. Fox, General Man- 
ager, will welcome the delegates at a lunch- 
eon September 30 in the hotel's Colonial 
room. Congressman Harris Ellsworth of 
Oregon will be the speaker. 

The conference will be attended by a 
number of high-ranking U. S. Chamber of- 
ficials including: Richard L. Bowditch, Bos- 
ton, Mass., President; Harlan I. Peyton, 
Spokane, Wash., Vice-president; Directors 
Frank E. McCaslin, Portland, Ore.; Croy- 
don Wagner, Tacoma, Wash., and William 
B. Wright, Deeth, Nev., and R. C. Kluge- 
scheid. New York City, member of the Nat- 
ural Resources Committee. 

Mailliard Welcomes 
Chemical Engineers 

The chemical industry is becoming more 
alert to the natural advantages of San 
Francisco and the Bay Region and has in- 
vested more than 108 million dollars in new 
plants and expansions in the region during 
the past seven years, J. W. Mailliard, III, 
Chamber president, told 2,000 members of 
the American Institute of Chemical Engi- 
neers last Monday. 

In welcoming dele.gates to the semi- 
annual national meeting of the Institute 
here, Mailliard outlined the history of the 
chemical industry in the Bay Region which 
started with construction of the Benicia 
Cement Co. plant in 1859. A highly diversi- 
fied industr.y has developed through use of 
the Region's natural resources, he said. 

"Litterbug" Campaign 

Chamber members have been asked to 
co-operate with a current endeavor by the 
city's Department of Public Works aimed 
at ridding San Francisco of "litterbugs." 
The Department points out that 90 per cent 
of all street litter is dropped by the public 


I Hitting The High Spots | 

i W'iih Wall Hrown 1 

be the featured bpeaker at next Monday's meeting 
of the Retail Merchonts Association board of di- 
rectors, to be held at the St. Francis Hotel at 
12:15 p.m. Congressman Mailliard will touch on 
the National Soles Tax, chonges In the Toft-Hart- 
ley Bill and parcel post rotes, according to RMA 
Pros. J. P. Newbouer. . . . CONSTRUCTION of the 
first large ocean-going vessel to be built on the 
Pacific Coast for purchase by o private ship oper- 
ator in 24 years got under way Tuesday when the 
Iceel for the first of three Mariner-type vessels, re- 
cently purchased by Pacific For East Line from the 
Maritime Administration, was loid at Bethlehem 
Pacific's SF shipyard. . . . MARINE CORPS CAPT. 
Nils B. E. Forsberg of SF has copyrighted on ab- 
breviated code of radio-telegraph signals which, it 
Is claimed, will make transmission and reception 
less complicated and automatically save up to 25% 
of transmitter input power; the new code has been 
submitted to the armed forces for evaluation tests. 
...CONGRATULATIONS to the Bay Area Coun- 
cil on completing Its ninth year of constructive 
work, Sept. I I ! Present Chairman of the Council is 
Frederic B. Whitman, former SF Chamber Director. 
...GRACE & CO. (PACIFIC COAST) is the new 
name of the former W. R. Grace & Co. Vice Pres- 
ident L. H. Odell announced the chonge "in keep- 
ing with the Increasing Importance and develop- 
ment of the firm's extensive business Interests In 
the west." ... THE SAN FRANCISCO HOME 
SHOW this yr. will be held In Civic Aud. Sept. 26- 
Oct. 4. It will feature home products displayed by 
more than 250 exhibitors, and a daily fashion 
show by the SF foshion industries. . . . THE NAT'L 
SAFETY COUNCIL, SF Chapter, announces Its fifth 
annual one-day course in "Human Relotions in 
Safety and Supervision," conducted by Dr. J. L. 
Rosenstein, will be held Tues., Sept. 22 in SF ond 
Wed.. Sept. 23 in the East Bay. Inquiries should be 
directed to the Council chapter at 58 Sutter St. in 
SF and in Oakland to 353 -15th St. . . . ETS- 
HOKIN & GALVAN, 511 Mission, hos been ap- 
pointed No. Calif, dealer for KOSE, "the Inter- 
communications equipment of tomorrow" manu- 
factured by Tele-Systems, Inc. . . . N. GRAY & 
CO.'s newly remodeled North Chapel is open for 
public viewing today and tomorrow from 2 to 9 
p.m., according to Kendrlck W. Miller, head of the 
pioneer S. F. firm. 

and that the tremendous task of trying to 
keep streets clean falls on only 265 street 

Special cards — "Let's Clean Up . . . Com- 
pany is Coming!" — asking for cleaner 
streets for the benefit of visitors — arc 
available for distribution from the Depart- 
ment's office at 2323 Army Street. 

r Xpuslished by the 



2c PAID 

San Francisco, Calif. 

Permit No. 1880 


OCTOBER 2, 1953 


Chamber Opens 
Freeway Section 

Colorful ceremonies and a luncheon spon- 
sored by the Chamber marked the opening 
of approximately two more miles of the 
Bayshore freewaj' between Army and Bry- 
ant streets Thursday. Chamber President 
J. W. Mailliard, III presided at the cere- 
monies on the freeway near 17th Street 
and Leonard S. Mosias, Chairman of the 
Traffic and Highv\'ay Section, officiated at 
the luncheon at the St. Francis Yacht Club 

Mayor Elmer E. Robinson and Frank B 
Durkee, Chairman of the California High- 
way Commission, opened the freeway by 
severing the chain with a cutting torch 
Among those invited to attend were: mem 
bers of the State Highway Commission 
headed by Frank B. Durkee, chairman 
George T. McCoy, State Highway Engineci 
and staff; B. W. Booker, San Francisco, 
Assistant State Highway Engineer, District 
4, and staff; city department heads and the 
Board of Supervisors; State Senator Gerald 
O'Gara and San Francisco assemblymen. 

Chamber, Time Sponsor 
Leadership Program 

Hundreds of nominations are being re- 
ceived for the San Francisco "Leaders of 
Tomorrow" program sponsored by the 
Chamber and Time Magazine, designed to 
spotlight the 100 young men between 25 
and 40 years of age who are slated to take 
over the reins of leadership in future years. 

The selections will be made by a "Com- 
mittee for San Francisco's Future," com- 
posed of 19 San Franciscans outstanding 
in business and civic progress. Chairman 
of the committee is \V. P. F. Brawnor. 

Nominees, including some currently in 
the Armed Forces, are young men who 
have already shown promise in their par- 
ticular fields — art, education, medicine, 
religion, business, politics, social welfare 
and others. They are the young men most 
likely to contribute to the business and 
civic future of San Francisco. The nomi- 
nees must either live or work in the city 
and county of San Francisco. 

Nominations are being accepted from the 
general public and should be sent to The 
Committee for San Francisco's Future, 333 
(Continued on Page 4, Column 2) 

"B-E" Day Coming Soon 

Ross Buell, Chairman of the Chamber's 
Business-Education Day Committee, an- 
nounced Wednesday following a meeting of 
the committee that the fourth annual Busi- 
ness-Education Day will be held Friday, 
November 6. About 3,500 teachers are ex- 
pected to visit some 250 companies under 
the program sponsored by the Chamber in 
cooperation with the Board of Education. 

W.HBaber Named Chamber To Host 
"Livestock Man" Richard M. Nixon 

W. Hugh Baber, superintendent of the 
Llano Seco Rancho, Chico, livestock oper- 
ator and agricultural leader for more than 
35 years, has been selected to receive the 
San Francisco Chamber's annual award as 
California's "Livestock Man of the Year." 

Bab-r named by a special Chamber 
Committee of 19 livestock industry leaders 
(Continued on Pasje 4. Column 1) 

Chamber Committeeman C. L. Garrison (left) 
and W. Hugh Baber. 

Three Chambers Join In 
Salute To Oil Progress 

The San Francisco. Oakland and Califor- 
nia State Chambers of Commerce will co- 
sponsor a special luncheon in observance of 
"Oil Progress Week" at the Palace Hotel, 
Tuesday, October 13. 

"Oil For Freedom" will be the subject of 
the principal address by Lt. General Ernest 
O. Thompson, pioneer in the conser\-ation 
of oil and gas and senior member of the 
Texas Railroad Commission, the oil and 
gas regulatory body of Texas. Thompson, 
founder and thrice chairman of the Inter- 
state Oil and Gas Compact Commission and 
Presidential representative to the World 
Petroleum Congress at The Hague, is 
the recipient of the American Petroleum 
Institute Gold Medal for distinguished 
achievement in conservation. 

"There could be no greater contributfon 
to the cause of peace than that which will 
result from full understanding of the prob- 
lems of each nation of the earth in connec- 
tion with petroleum," Thompson said 

Reservations for the luncheon, at $3.75 
each, may be made by calling the San 
Francisco Chamber of Commerce, EX- 
brook 2-4511, Extension 58. 

Vice Presicdent Richarid M. Nixon 
will be guest of honor at a luncheon 
Tues(iay, October 6, in the Gariien 
Court of the Palace Hotel, sponsoreci 
by the San Francisco Chamber of 
Commerce, the Down Town Associa- 
tion and the Bar Association of San 

-Nixon is scheduled to arrive in San 
Francisco October 6 on the first leg of a 
38,000-mile world tour as the personal 
representative of President Eisenhower. He 
will depart October 7. 

The Vice President will be accompanied 
by a party of 10, including Mrs. Nixon, 
who is expected to attend the luncheon. 

Reservations are available on a "first- 
come, first-serve" basis at the three spon- 
soring organizations, according to G. L. 
Fox, Chamber General Manager. 

Trade Group Leaves 
Tomorrow For Hawaii 

A delegation of 35 San Francisco busi- 
ness executives, including Chamber Presi- 
dent J. W. Mailliard, HI, and 26 wives, 
depart tomorrow at 4:00 p.m. aboard the 
Lurline on a trade development trip to 
Hawaii under auspices of the Chamber's 
Inter-City Committee. 

Roy M. Cole, Chairman of the Section, 
is also "trip chairman" and is being as- 
sisted by George Hansen, Matson Company 
vice-president and Chairman of the Cham- 
ber's Hawaiian Affairs Section. 

On Friday, October 9, the group will be 
welcomed to the Islands by Governor King 
of Hawaii and James Shoemaker, vice- 
president of the Bank of Hawaii. At a noon 
luncheon with the directors and member- 
ship of the Honolulu Chamber of Com- 
merce, Mailliard will speak on "San Fran- 
cisco-Hawaii Trade Relationships." During 
the following 10 days the delegates will 
inspect industries, confer with business- 
men and tour the Islands. 

The trip is the first Chamber trade visit 
!o Hawaii in 6 years. 

Chamber Action 

Highlights of the Past Two Weeks: 

1. Enhanced urban-rural relations through "Live- 
stock Man of Year" award (P. 1) 

2. Sponsored freeway ceremonies (P. 1) 

.S. Planned luncheon for Richard Nixon (P. 1) 

4. Co-sponsored "Leaders" program (P. 1) 

5. Planned departure tomorrow for Hawaii trade 
delegation (P. 1) 

6. Scheduled luncheon for Ambassador of India 
(P. 3) 

7. Planned salute to "Oil Progress" (P. 1) 

8. Co-sponsored Rehabilitation event (P. 3) 


Friday, October 2, 1953 

General Business Activity 


Continued high level employment is an- 
ticipated in the San Francisco Bay Area 
during the Fall months but no startling 
gains and no serious losses in the San 
Francisco Bay Area economy were evident 
in August or the first 8 months of 1953 in 
relation to a year ago. The San Francisco 
Chamber of Commerce Business Activity 
Index at 121.6 in August was 2.69^ above 
last August, and the 8 months average of 
124.3 represented a gain of 3.2%. 


Employment during each month of 19,53 
has topped the similar month a year earlier 
but with the difference becoming less and 
less. Employment in the metropolitan area 
was at a new August high of 1,039,000 
compared to 1,025,800 in July, and 1,037,500 
last .A.ugust. It was anticipated that Sep- 
tember was to be an all-time high, pro- 
viding normal labor-management relations 
prevailed. The July-to-August increase in 
total employment amounted to 13,200 and 
was greatest in the contract construction 
group, amounting to 10,600 and resulted 
from settlement of the labor dispute. Man- 
ufacturing registered the next largest in- 
crease, amounting to 4,400. Other industry 
groups remained fairly constant with the 
exception of a loss of 1.800 in the transpor- 
tation group due largely to Key System 
labor disputes; and curtailment of govern- 
ment activities resulting in a reduction of 
1,100 employees. 

Financial transactions measured by bank 
debits to demand accounts in Bay Area 
cities during the first 8 months amounted 
to $31.2 billion, an increase of $594 million 
over similar period last year. The August 
debits of S3.7 billion were up $142 million 
over similar month last year. The market 
value of San Francisco Stock Exchange 
transactions during August was 3.8 'Jv 
above a year ago but the number of shares 
traded were off 11.6%: and the 8 months 
cumulative of 12,373,291 shares with mar- 
ket value of $138,515,876 represented an 
increase of 37c in market value but a drop 
of 5% in number of shares traded. Com- 
mercial failures in San Francisco reported 
by Dun & Bradstreet for the first 8 months 
amounted to an even 100 compared to 91 
during the same period last year. Liabili- 
ties of $3.4 million and assets of $1.5 mil- 
lion were considerably below the volume 
of corresponding period last year which 
amounted to $5.8 million and S4.9 million 


Freight car movements in the San Fran- 
cisco Oakland switching limits during 
August were practically identical to last 
August and amounted to 41.391 compared 
to 41,858 last year. It is interesting to note 
that movements in the Los Angeles swit"h- 
ing limits were practically identical to this 
area, with 41,637 during August. The 8 
months cumulative movements in San Fran- 
cisco-Oakland switching limits amounted 
to 335,595 compared to 319.966 last year or 
a gain of 4.9%. Up to September 1, there 
were 3,425 cargo vessel arrivals reported 
for San Francisco Bay Ports with combined 
registered tonnage of 16,063,337. This is an 

increase of 5.5% in number and 10.7% in 
registered tonnage over last year. Port of 
San Francisco revenue tons handled during 
August and the first 8 months were prac- 
tically identical to the same periods last 




= 100 / 


A. ^ I'l 

s^f^^^*^^T^>>,/^ / 1 

^V .95, 2s^~-~ ^^'^^-^ 

tisoj 11 

^/V /-^/-'^V^P^ 

1 1 1 1 1 1 1 1 t 1 

year, with foreign commerce leading and 
accounting for practically one-half of the 
total revenue tonnage of the Port. 

In the utilities field, industrial and com- 
mercial gas sales in San Francisco were 
practically identical to a year ago during 

August and also for the 8-month period 
but electrical energy sales were up 3.4%; 
and 4.1% respectively; and commercial and 
industrial water consumption were up 5.7%) 
and 2.1', f respectively. 

New dwelling units starts in the 9 Bay 
Counties during the first 8 months totaled 
21,212 compared to 21,178 for the same 
period last year, but August starts were 
down, amounting to 2,100 compared to 
2,831 a year ago. 


Bay Bridge vehicle traffic, influenced by 
the tie-up of the Key System during 
August, soared to an all-time high of 
2,943,847 crossings with a daily average of 
94,963 crossings, a high of 105,733 and a 
low of 82,384; the 8 months cumulative 
of 20,822,771 compared closely to the 
20,537,010 for last year. Golden Gate 
Bridge vehicle traffic during August like- 
wise established a new high of 1,215,279 
crossings and carried the 8 months total 
to 8,062,427 compared to 7,862,018 last year. 

Out-of-State automobiles entering Cal- 
ifornia through Northern California gate- 
ways during August brought in 308,832 per- 
sons, the greatest monthly total on record. 



•GENERAL BUSINESS ACTIVITY 1947-49 Av. = 100 121.6 2^6 124.3 3.2 

CONSTRUCTION PERMITS Total Number 694 —10.7 5,760 7,0 

Value 3,679,131 24,8 31,721,327 2.4 

Residential, New Value 1,064.881 — 14.6 10.687,676 9.y 

Dwelling Units Number 103 — 24.3 1,066 — 4.4 

Single-Family Units, New Number 79 — 25.5 591 — 5.7 

Non-Residential, New Value 1,6.53.222 434.2 11,912,160 15.1 

Addns., Alterations and Repairs Value 851.028 —78.9 8.996.491 —17.3 

REAL ESTATE— Deeds Recorded Number 1,367 — 10.7 12.592 1.9 

•RETAIL DEPARTMENT STORE SALES Inde.\ 110 —6.8 1051 r) 1.9 

FINANCE— Bank Debits _ $000 2.990,467 7.1 24.758,665 3.U 

Postal Receipts $ 2,399,241 —3.2 20,458.144 —0.1 

S. F. Stock Exchange Shares Traded 981.715 — 11.6 12.373,291 —5.0 

Market Value $ 15.296,634 3.8 138.515,876 3.0 

COMMERCIAL FAILURES Number 13 225.0 100 9.9 

INDUSTRY TREND — 6 Bay Area Counties Total Employed l,039,COO(p) 0.1 l,023,763(pi 2.0 

Manufacturing . (Number) 228,300(p) 3.3 216.3751P) 3.4 

Construction, Contract " 71,500(p) —5.9 65,500(p) 3.2 

Finance, Ins.. Real Estate " 65,700(p) 0.2 64,750(p) 2.0 

Retail Trade " 171,100(p) 2.0 170.813ip) 2.2 

Wholesale Trade " 71,500(p) 0.6 71,575) p) 1.3 

Service " 203,600(p) 0.7 205,03S(p) 0.7 

Trans., Comm. & Utilities " 115,100(p) —1.2 116.45U(pi 4.7 

Agriculture " 21,700(p) 0.9 19,88S(p) 5.0 

Govt.— Fed., State, City " 88,200(p) —6,0 91,050(p> —3.1 

Other " 2.3001 pi 4.5 2, 2001 p) —0,6 

MANUFACTURING- Average Weekly Earnings (Dollars) 79.60iaj 3.1 0.0 

PLACEMENTS IN SAN FRANCISCO Total 1.681 —33.2 15.444 —22.7 

TRANSPORTATION Frt. Car Movements Number 14,001 —6.8 119.668 3.5 

S. F. Airport— Planes In and Out Number 10,204 9.0 76.119 26.5 

Passengers Off and On Number 198.022 9.9 1.285.225 11.5 

Air Mail Loaded & Unloaded Lbs. 2.314,365 4.8 18,810.279 —2.9 

Air Express Loaded & Unloaded Lbs. 564.784 22.6 4.119,041 13.0 

Air Freight Loaded & Unloaded Lbs. 3,3C5.539 —7.9 25.025,989 0.5 

Rail Express Shipments Number (e) 0.0 lei 0.0 

PORT OF SAN FRANCISCO— Revenue Tons Total 461,590 0.0 3,773,921 —OS 

Coastwise Revenue Tons 6.213 — 49.4 81.424 —14.1 

Intercoastal Revenue Tons 33.625 96 8 301.037 1.4 

Foreign Revenue Tons 223.742 —2.6 1.808.264 1.7 

CARGO VESSELS (S. F. Bay)— Arrivals Numbei 443 —1.1 3.425 5.3 

Millions of Registered Tons 2.081.015 —4.3 16.063.337 10.0 

UTILITIES— Ind. and Comm. Gas Sales Cu. Ft. 1,142.119.700 0.0 10.716.637.600 —0.7 

•Elec. Energy Sales— k,w. hours Index 122 3.4 126 4.1 

Water Consumption— Comm. and Ind Cu. Ft. 171.497.000 5.7 1.277.958.000 2.1 

NEW DEVELOPMENTS— Tourist and Settler Inq. No. 1.309 12.8 9.227 17.3 

Bav Bridge Vehicle Crossings Number 2,943,847 7 6 20,822,771 1.4 

Gnidcn Gate Bridge Vehicle Crossings Number 1.215,279 3.1 8.062.437 2.3 

FRUITS AND VEGETABLES RECEIPTS Carlots 2.333(a) 7.0 12.520(bi 1.2 

LIVESTOCK SLAUGHTER i Insp. Dists.l Number 166.588 5 1,316„576 7.0 

*S. F. LIVING COSTS— All Items Index 116.1(c> 10 115.8idi 1.7 

•RETAIL FOOD Index 113.4 0^^ 113.8 —1.0 

•New Series (1947-49 Avg.=100^ (ai July latest, (b) 7 months c-imulative. ici .June quarter latest, idi 
March-June quarterly avg. (ei Not available, (p) Preliminary, (ri Revised. Basic Data sources not shown due 
to space limitation, but available upon request. 


Friday, October 2, 1953 


Hanson Tells Of Need 
In Rehabilitation 

Trcmondous social and financial gains re- 
sult from rehabilitation of the chronically 
ill and permanently disabled, Stanwood L. 
Hanson, one of the na- 
tion's foremost business 
Icadei's in rehabilitation 
work, said Monday at a 
luncheon meeting of ap- 
proximately 150 San 
Francisco business, in- 
dustrial, labor and other 
community leaders at 
the Palace hotel. 

Co-sponsored by the 
San Francisco Chamber 
of Commerce, the 
Chronic Illness Service 
Center and the Health Council of the Com- 
munity Chest, the meeting was held to ap- 
prise San Francisco leaders of vital needs 
in the rehabilitation field. 

The modern concept of rehabilitation re- 
sults in tremendous financial gains by elim- 
inating costly hospital, nursing and at- 
tendant care, Hanson reported. 

S. L. Hanson 

Fox Attends ACCE; 
'54 Convention Here 

Chamber General Manager G. L. Fo.x 
represented this organization last week at 
the 39th annual convention of the Ameri- 
can Chamber of Commerce Executives 
(A.C.C.E.) held September 20-23 in Okla- 
homa City. 

He reported enthusiasm for next year's 
conclave which will be held in San Fran- 
cisco September 26-29 — first time in 40 
years. Fo.x, who is Vice Chairman of the 
A.C.C.E. Executive Committee and also of 
the Committee on Program and Arrange- 
ments, said next year's meeting will attract 
hundreds of Chamber executives from all 
over the nation. 

He took the occasion of last week's con- 
vention to distribute a quantity of litera- 
ture describing San Francisco to A.C.C.E. 

Current president of A.C.C.E. is Russell 
Pettit, manager of the San Jose Chamber. 


San Francisco Progressogram* No. 2 

Ulah Creek G< 

Terminal at Pier 90 


Building intellii;cntly on a rare 
gift of nature — one of the world'.s 
greatest natural harbors — far-sighted 
Harbor administrators and civic 
leaders are enhancing the Port of 
San Francisco as a hundied-million- 
dollar public utility which is meet- 
ing every possible shipping require- 
ment. New facilities are constantly 
being added. 

Latest are new grain elevators, 
hydraulic truck ramp and automatic 
bull<-loading equipment at the Islais 
Creek- Grain Terminal — a part of 
Phase Two of the Port's 520,000,- 
000 postwar modernization program. 

The §500,000 additions increase 
the grain elevator's storage capacity 
to 1,000,000 bushels and facilitate 
the shipment of grains from San 
Francisco, which last year had a 
total valuation of almost $47,000.- 

Under "Phase One" of the Port's 
*.-! regular feature . . . .H 

ambitious modernization program 
begun immediately after World War 
II, a 510,000,000 series of new 
piers and terminals were construct- 
ed. Projects included construction 
of the 29-acre Mission Rock ter- 
minal, with berthing space for eight 
ships, at a cost of $6,000,000; com- 
bining Piers .^0-32 into a single 
quay-type wharf at a cost of $1,- 
500,000; construction of the Grain 
Terminal, and the State Cotton Ter- 
minal at Islais Creek. 

Projects planned under the pres- 
ent phase include: conversion of the 
Ferry Building's north wing into 
the tirst unit of the New World 
Trade Center; conversion of Piers 
15 and 17 into a quay-type opera- 
tion; construction of a public gar- 
age on pilings just north of the 
Ferry Building; further develop- 
ment of the Foreign Trade Zone, 
which recently doubled in size, and 
a series of supplementary projects. 
the Chamber for reprints. 

CONGRESSIONAL ACTIONS, past and jiiliire, uere discussed by Congressmen William S. 
Mailliard and John F. Shelley at a luncheon meeting with members of the Chamber's 
Legislative and National Affairs and Tax Sections September 15 in San Francisco. Among 
those attending (left to right) uere; F. B. Magriider, Vice-Chairman, Tax Section: Henry 
C. ]udd. Chairman, Tax Section: Clay Bernard. Chairman, Aviation Section: Congressman 
Shelley: Vincent Cidlinan, Chairman, Legislative and National Affairs Section: Congressman 
Mailliard: James E. O'Brien, Chairman, Public Affairs Committee, and Thomas J. Lenehan, 
V ice-Chairman, Public Health Section. 

Indian Ambassador 
To Be Chamber Guest 

The Chamber and the World Trade Asso- 
ciation will be joint hosts at a luncheon 
October 14 at the Fairmont Hotel in honor 
of G. L. Mehta, Indian Ambassador to the 
United States, who will visit San Francisco 
October 14-15. 

Mehta, who has had a long and dis- 
tinguished career in business and public 
life, will speak on "Indo-American Cooper- 
ation in Commerce and Industry." He is a 
former president of the Federation of In- 
dian Chambers of Commerce, served as 
president of the Tariff Board, and was a 
member of the National Planning Commis- 

Mehta will be a special guest of the 
Chamber's Board of Directors at its meet- 
ing October 15. 

(Note: For reservations, see ooupon on 
Page 4, Col. 3.) 


Friday. October 2, 1953 


In Coiniiiilli'f Mediums 

ms^, Roiim :00. ChiinibcT. 2:00-1:00 p.m. 

Agenda: Discussion of ICC. Docket No. 

M:sO. I & S M10I2, I & S M5264; P.U.C. 

Cisc 5^8; .ind F.M.B. Docket No. 72 J. 
195.^, Room 200. Chamber, 2 p.m. 

Agenda: Discussion of I & S— M-40(2 anJ 

M-5264; P.U.C. Case 5478; and F.M.B. Docket 

19*13. Fairmont Hotel, 12 noon. 

Agenda: Discussion of promotion of the GranJ 

National Livestock Exposition. 
8, 195.V 

Agenda: Annual field trip. 
MINING COMMITTEE — October 14, 1953, 
Commercial Club. 12:15 p.m. 

Agenda: Discussion of plans for joint meetmg 

with Ins Am'eles Chamber's Mining Committee 

in Grass Valley. 

Ch.imber Will Support 

"A" & "B" Measures 

The Chamber's Board of Directors has 
voted approval of Municipal Ballot Prop- 
ositions "A" and "B" which would author- 
ize bond issues totaling $6,620,000 tor 
Municipal Railway improvements and pur- 
chase of new equipment. 

Railway improvements resulting from 
passage of the propositions would make 
possible savings totaling $960,000 a year in 
operations of the lines, the Board reported. 

"Livestock" Man Named 

(Continued from Page 1) 
from all sections of the state, will be pre- 
sented with the award during "San Fran- 
cisco Chamber of Commerce Night at the 
Cow Palace" Saturday, October 31, a spe- 
cial feature of the Grand National Live- 
stock Exposition. 

In selecting Baber for the award, the 
Committee described him as "a successful, 
long-time livestock and ranch operator, 
and a man who has never been too busy 
to devote time and energy to the better- 
ment of agriculture and his fellow live- 

"All of Mr. Baber's ranch operations are 
of a practical, commercial and business 
nature," the report continued. "The con- 
sistent success of these operations marks 
ability of the highest degree— evidence of 
farming carried on with an open mind and 
ability to improve existing practices. 

"He has devoted his abilities without 
limit to civic affairs and the divisions of 
agriculture with which his operations have 
associated him. His advice is widely sought 
by those with individual problems, and 
farm organizations have benefited from 
his service and leadership." 

The Chamber's award is an annual high- 
light of its continuing program of urban- 



Published every other week at 333 Pine St., San 
Francisco. Zone 4, County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year, l Entered as Second Class mat- 
ter April 26, 1944. at the Post Office at San Fran- 
cisco. California, under the act of March 3, 1879 

THE .iBOl E RliPUCA oj u Paris Place de 
I'Optra sljge selling slated for shouiny. in a 
"World's I- air" exhibil al Bullock & Jones 
deparlmeni store arrived at San Francisco Air- 
port last ueek. Co-sponsored hy the Chamber's 
World Trade Department, the exhibit will 
open October (i. Shown here examining the 
packages are (left to right): W\ E. Jensen, 
customs inspector at the airport; C. F. Hun: 
ber, fr., lice president of Bullock & Jones; 
and Simone Salles oj the French Government 
Tourist Office here. The exhibit featuring 
French products, literature and objels d'arl 
will open the Bullock & Jones series which 
will run through ["November 17 and cover six 
additional countries. 

'Tomorrow's Newsmakers' 

(Continued from Page 1) 
Pine Street. Nominations will close Octo- 
ber 9 and announcement of the winners 
will be made November 15. The 100 chosen 
will be honored at a civic dinner November 
17 at the Palace Hotel. 

Members of the selection committee are: 

Reginald H. Biggs, vice president and general 
manager, The Emporium; James B. Black, president. 
Pacific Gas & Electric Company; \\ . I'. F. Brawner, 
vice president, W. P. Fuller & i'ompany; John W. 
Cline. M. !>.. past president. American Medical Asso- 
ciation; Dr. Herbert C. Clish, superintendent of 
schools; James F. Crafts, president, Fireman's Fund 
Insurance Company; Joseph J. Diviny, secretary. 
Highway Drivers Council of California; B. J. Feigen- 
hauni, attorney; \A'alter A. Haas, president, Levi 
Strauss & Company; Thomas C arr Howe. Jr., director, 
California Palace of the Legion of Honor; Dr. .John 
R. Kenney. president, .San Francisco Council of 
Churches; Roger D. I^aphani, industrialist; James K. 
Lochead. president, American Trust Company; .Mar- 
shall P. .Madison, attorney, Pillshury, Madison & 
Sutro; William G. Merchant, architect; Dr. Robert C. 
Miller, director. California Academy of Sciences; The 
Honorable Elmer E. Robinson. Mayor of San Fran- 
cisco: Mark R. Sullivan, president. The Pacific Tel- 
ephone ,V Telegraph Company; and Richard Walberg, 
general partner. Swinerton & Walberg Company. 

rural relations, according to Jesse W. Tapp, 
Chairman of the organization's Agricul- 
tural Committee. Its purpose, he said, is 
to "point up the great importance of 
California's livestock industry to San Fran- 
cisco, give evidence of this city's recogni- 
tion of its importance, and provide continu- 
ing incentive to the leaders in this field." 

LUNCHEON (See Story, Page 3) 

S. F. Chamber of Commerce 
333 Pine St., S. F. 4 

Please reserve place(s) for me at 

S2.50 each at the luncheon Oct. 14, San 
Francisco Room, Fairmont Hotel, for 
G. L. ivleiiia. Ambassador to the u. S. 
from India. 




My check for $ is enclosed. 

Sou ^mcoK ^u^mc^ 

r Xpublishid iy thi 




San Francisco, Calif. 

Permit No. 1880 


I Hitting The High Spots | 

i With Walt Brown = 

UNITED AIR LINES Maintenance Base will be 
host next Mon, to onother of the Chamber's World 
Trade Dep't tours of industry arranged for the 
Consular Corps & foreign gov't commercial & cham- 
ber of commerce representotivos. . . . MAYOR 
extended a joint welcome on behalf of the City ond 
Chamber to Tuesday's Air Cargo Conference at the 
Clift Hotel. . . . PRESIDENTS & SECRETARIES of 
26 SF Dist. Merchants Associations were invited as 
guests of the Chamber's Retail Merchants Ass'n to 
a special dinner at the Press & Union League Club 
Tues. night. Chamber Pres, J, W. Mailliard, III 
presided. . . . "WHAT'S YOUR OPINION," KPIX 
Fri. (9/25) tv prcgrom, brought forth meaty ma- 
terial on SF s future from Gen. Mgr. Fox, who was 
one of the panel members in a discussion of Our 
City. . . . CHARLES L. WHEELER, exec. v.p„ Pope 
& Talbot, Inc., delivered a fine summary of "Prog- 
ress in Latin America" before Wednesday's meet- 
ing of the World Trade Ass'n. . . . TONY WHAN, 
v.p,, Outdoor Advt. Co,, will be guest speoker at 
the Executive Secretaries, Inc, "Bosses' Night" next 
Thurs. at the Sir Francis Drake Hotel; MC for the .1 
program will be former SF Chomber Pres, W. P. 
not his disability," is the theme of "Natl. Employ 
The Physically Handicapped Week" opening Oct. 4 
and lasting through Oct. 10 In Calif, and the na- 
tion. , , . ROBERT T. FORPE of Pac, Coast Pub- 
lishers announces acceptance of "The Construction 
Annual," 1953 edition, has been such as to necessi- 
tate on additional printing. He describes it as a 
voluoble and complete directory for everyone ac- 
tive in the building trade. . . . ELDO FINLEY has 
been appointed Gen. Superintendent of San Fran- 
cisco Iron Foundry Co, in charge of all operations. 
The firm Is 68 yrs, old and Mr. Finley has been 
with It for 28 yrs. . . . CLARAMAE TURNER, the 
contralto, In SF for appearances with the opera in 
the title role of "Carmen," expects to Introduce 
here next month a new song, "I Left My Heart In 
Son Francisco" written by Geo. Cory & Doug Cross. 


OCTOBER 16, 1953 




Muni Railway Further Improvement Bonds, 1953 
A $2,749,000 bond issue for conversion of the 
B, C, and J street car lines to trolley coach op- 
erations, extension of the No. 8 trolley coach 
line, purchase of new equipment and improve- 
ment of the railway. 

Conversion of tlie B, C, and J lines, elimi- 
nating the two-man car, would result in 
savings of $450,000 per year, and extension 
of the No. 8 trolley coach line would save 
$30,000 per year. The issue also provides 
for 75 new trolley coaches, construction of 
a modern automatic substation to furnish 
electric power for the proposed trolley 
coach lines, feeder connections and im- 
provements to certain automotive shops 
and storage yards. 


Muni Railway Rehabilitation Bonds, 1953 

A $3,871,000 bond issue for replacement of 
Municipal Railway equipment. 

An annual saving of $280,000 a year in 
operating expense, improvement in transit 
service and traffic flow in many areas of 
the city, and improved streets would result 
from passage of the bond issue. Funds 
would be provided for rebuilding of Cali- 
fornia Street cable cars and rehabilitation 
of the California-Hyde car house, purchase 
of 15 modern PCC street cars to supple- 
ment those in service on the four tunnel 
lines, purchase of 108 large size motor 
uociclies io leplace ulisolete coaclies now in 
service, removal of unused tracks from cer- 
tain streets, additional radio cars for street 
supervision, and modernization of the fare 
collection equipment. 


Appropriations to Meet Utility Deficits 
Amends Charter Section 74; provides that in 
any utility budget where expenditures exceed 
estimated revenues, a sum not to exceed Y^-cent 
on each $100 valuation of property may be in- 
cluded for capital costs. 

This proposal is unsound. It would estab- 
lish a precedent in deficit financing of a 
municipal utility — a practice which should 
not be encouraged. The %c per $100 prop- 
erty valuation rate (representing approxi- 
mately $90,000) if once approved by the 
voters could later be increased. The San 
Francisco Airport is the only utility which 
would be immediately affected, since it is 
operating at a deficit. Other municipal util- 

Your Chamber considers one of its prime 
responsibilities to be the thorough study and 
recommendation of action on issues facing 
the electorate. Preparatory to the municipal 
votini; of November 3, 1953, this organiza- 
tion devoted many weeks' time to the most 
complete analyzation possible of the 12 meas- 
ures on which you will be required to ex- 
press your opinion at the polls. The recom- 
mendations of many Committees and Sections 
have been conscientiously reviewed by the 
Board of Directors; and the end result you 
see on these pages. Your Chamber hopes they 
will prove a valuable guide for you — and 
that you will remember: "It's your vote . . . 
use it . . . don't lose it! " 

ities, i.e., railway, water, etc., could qualify 
in the event of deficit operation at the ad- 
ditional expense of the taxpayer. 


Warehouse and Voting Machine Bonds, 1953 
A $495,000 bond issue for construction of a 
warehouse for storage and servicing of the city's 
1,460 voting machines. 

It is felt that this expenditure should bo 
a budget appropriation and not a bond is- 
sue, due to the expense of servicing the 
bonds, which the City Controller estimates 
would cost $106,425 a year to be paid off in 
five years. 


Library Bonds, 1953 
A $1,894,950 bond issue for acquisition, con- 
struction and remodeling of libraries. 

It would take six to eight years to com- 
plete the proposed program, at a bond serv- 
icing cost of $378,990 or 2.3 cents on the 
tax rate. Instead, the projects should be 
placed in the city budget from year to year, 
saving the servicing costs and, by closer in- 
spection, eliminating unnecessary items 
listed in the program. Nominal rents are 
being paid in present library locations, and 
it has not been shown that many of the 
proposed major capital improvements are 
needed at this time since there has been no 
great increase in the use of present facil- 


Exhibit Hall Bonds, 1953 

A $3,275,000 bond issue for construction of an 

exhibit halt under the surface of the southerly 

half of Civic Center Plaza with access under 
Grove Street to the Civic Auditorium. 

San Francisco is losing conventions be- 
cause of space limitations and more exhibit 
space is needed in order to compete with 
other large cities in securing conventions 
of organizations needing more than twice 
the present capacity. The improvement will 
benefit, directly ui indirectly, every busi- 
ness in the city since it is estimated that 
money spent here by visitors changes hands 
20 times. The new exhibit hall will not mar 
or change the contour of Civic Center 
Plaza since it will be constructed entirely 
underground. In addition, it will make it 
possible for two separate conventions or ac- 
tivities to take place simultaneously. 


Recreation Bonds, 1953 
A $4,400,000 bond issue for improving exist- 
ing playgrounds and recreation centers and ac- 
quiring new facilities. 

A continuing recreation and park pro- 
gram is needed to accommodate the city's 
growing population. The funds would be a 
good investment for the community since 
the program tends to reduce juvenile de- 
linquency. Much of the cost of the opera- 
tion of swimming pools and recreation cen- 
ters is paid for by admission charge for use 
of the facilities. 


S. F. Unified School District Budget 
Eliminates all language from the City Char- 
ter requiring the Board of Supervisors to ap- 
prove the S. F. Unified school district budget. 
The Board of Supervisors is prohibited 
by the State Constitution from modifying 
the Unified School District budget, and 
therefore Board approval is perfunctory. 
Approval of this proposition will eliminate 
a meaningless procedure. The proposition 
does not add to the cost of government. 


Initiative; Regulating Refuse Collection 
and Disposa' 

Provides for the licensing of refuse collectors 
h\< the Director of Public Hea'th; fixing the 
maximum rales or charges for the collection of 
the refuse by licensed refuse collectors in homes, 
apartment houses, stores, etc. 

The collection of refuse and the rates for 
such collection have been regulated by ordi- 
nance passed in 1932. The 1932 ordinance 
established rates for residences and for 
apartment houses as of 1932 economic con- 
ditions. Once since, in 1946, the schedule of 
rates for residences was amended to pro- 
( Continued to Page 4) 


Friday, October 16, 1953 

Cli.uiihcr Trade Delegation In Honolulu 


twoen San Francisco and Hawaii is the 
current pi'ojcct of 33 San l-rancisco 
Chamber Inter-City Committee delegates 
now in the Islands. Shown in the picture 
above, prior to disembarking from the 
Matson luxury liner LURLINE, in Hono- 
lulu last week are, left to right, Con- 
gressman William S. Mailliard, Chamber 
President J. W. Mailliard, III. Inter-Cit\ 
Committee Chairman Roy P. Cole (chair- 
man of the trip); Committeemen F. K. 
Caldwell (panel leader of a discussion 
yesterday with Hawaiian business lead- 
ers. "Areas for Attention in Trade Rela- 
tions"); Leo E. Sievert (panel leader in 
"San Francisco's Aim of Service" ) ; 
George F. Hansen. Chairman of the 
Chamber's Hawaiian Affairs Section; and 
Joseph M. Mixer, Manager of the Domes- 
tic Trade Department. In picture at right 
are President Mailliard. Mrs. Mailliard, 
Mr. Hansen and Mrs. Hansen, during 
Honolulu arrival. The delegation returns 
home next week. 

(iivp now — to Initcd frusade; 

Company Formed For 
Industrial Site Work 

Formation of the Interbay Development 
Company, Inc., for the purpose of develop- 
ing industrial sites and buildings, has been 
announced by Max F. Gruenberg, vice-pres- 
ident of the now company and a member of 
the Chamber's Industrial Development 

The initial project of the company has 
been the purchase of a seven and one-half 
acre tract in the San Leandro Industrial 
Center. Industrial frontage will be served 
by spur tracks on both sides. The develop- 
ment w'ill be restricted to concrete build- 
ings with rigid set-back, maintenance and 
ofT-street parking provisions. The area is 
"extremely suitable" for branch warehouses 
and light manufacturing, Gruenberg re- 
ports. Interbay Development Company is 
represented by Albertson Realty Co. 

Thousands Of Responses 
To 'Newsmakers' Program 

The Committee For San Francisco's Fu- 
ture, a group of prominent business and 
civic leaders headed by W. P. F. Brawner, 
is now engaged in the difficult task of se- 
lecting the "100 Newsmakers of Tomorrow" 
from the more than 3,000 young men nomi- 
nated under the program sponsored by the 
Chamber and Time magazine. 

Nominations closed last Friday and selec- 
tion of the 100 young men between 25 and 
40, whose future actions will probably in- 
fluence the city's progress, will be an- 
nounced November 15. The men and their 
wives will be honored at a civic dinner at 
the Palace Hotel, November 17. 

Response to the program in San Fran- 
cisco co-sponsored by the Chamber and 
Time magazine, has been the greatest of 
any city in which the selections have been 
conducted. Time representatives report. 
The young men selected must live or work 
'n San Francisco, or be currently in the 
armed forces. 

S. F. Chamber Salute 
To Grand National 

The Grand National Livcslo(!k Exposition, 
scheduled for October 30 through Novem- 
ber 8, and traditionally supported by the 
.San Francisco Chamber, received advance 
acclaim at a luncheon meeting of the Cham- 
ber's Agricultural Committee Tuesday noon 
at the Fairmont hotel. 

Jesse W. Tapp, Agricultural Committee 
Chairman, introduced the featured speaker, 
W. Hugh Baber, superintendent of Llano 
Soco Rancho, Chico, who was recently se- 
lected to receive the Chamber's annual 
"California Livestock Man" award. 

Baber will bo formally presented with the 
award during "San Francisco Chamber of 
Commerce Night at the Cow Palace" Octo- 
ber 31, a traditional feature of the Grand 
National. The night is dedicated to the 
Chamber in recognition of its many years 
of support of California agriculture and the 
Cow Palace program. 

Attending the luncheon were Nye Wilson, 
secretary-manager of the Cow Palace and 
his Grand National staff; four Grand Na- 
tional Queens and Official Hostess Lynda 
Youngberg of Ross; City and County of- 
ficials, State Legislators, and directors of 
the No. 1-A District Agricultural Associa- 

Wilson reported that 130,000 spectators 
are expected to attend the 14 performances 
of the world-famed show scheduled for this 
year. In addition to outstanding arena en- 
tertainment, the Grand National expects to 
have one of its most successful expositions 
of cattle, sheep and swine competing for 
more than $93,000 in premiums. 

Oive now — to United (rusadel 

I Hitting The High Spots | 

i With Walt Brown | 

hosted by the Chamber and its World Trade A'ss'n 
this Wed. at a special luncheon at the F'mont; the 
Ambassador spoke on Indo- 
American Cooperation In Industry 
& Commerce." . . . CHAMBER 
POLICY on changes in the Taft- 
HorHey Act will be discussed at a 
joint meeting of five Committees 
& Sections at noon Oct, 21 at the 
F'mont: chairman: John B. Wat- 
son. . . . UNITED NATIONS 
health work will be discussed by 
three prominent physicians Wed., 
Oct. 21, 8 p.m., Marina Jr. High, 
ot a "World Health Porade" program to be chair- 
( Continued on Page 4) 

G. L. Mehta 


Thirty-five "Junior Ambassadors" from 
seven Latin American nations were hosted 
in San Francisco on October 14 through a 
program arranged by the San Francisco 

The youthful delegates have been touring 
the nation as guests of Pan American Grace 
Airways, Inc.. in celebration of its 25th 
anniversary. All 14-16 years of age, they 

were selected by the Presidents of Argen- 
tina, Chile, Bolivia, Peru, Ecuador, Colom- 
bia and Panama. 

Their special Panagra plane was met by 
the Consuls General of their nations and 
Chamber and Pan American officials. They 
were welcomed by Mayor Elmer E, Robin- 
son, toured the city and Marin County, 
were guests at a Fisherman's Wharf lunch- 

eon of the Pan American Societj', and were 
hosted at dinner in the Fairmont Hotel by 
the Chamber and World Trade Association. 

The group also were guests of the Board 
of State Harbor Commissionei's on a Bay 

A twelve-car motorcade was furnished by 
the Ford Motor Company and drivers by 
the International Hospitality Center. 

Friday, Oc+oSor 16, 1953 


SF And LA Mining 
Groups Will Meet 

Governor Goodwin J. Knight has been in- 
vited to attend a meeting in Grass Vallc\' 
October 23-24 at which the San Francisco 
Chamber Mining Committee will host its 
counterpart from the Los Angeles Chamber, 
according to Phil R. Bradley, Chairman oi' 
the local Committee. 

Members of the committees will be given 
an opportunitj- to inspect 
some of the most valu- 
able and active mining 
properties in the state. 
In addition, they will be 
briefed on the govern- 
ment stockpile purchas- 
ing program by a repie- 
sentative of the General 
Services Administration, 
and attend an industrial 
minerals sjmposium to 
be conducted by the Cali- 
fornia State Division of 

The delegations are expected to total 
about 30 members from each Chamber 
with Peter Colefax, president of the Amer- 
ican Potash and Chemical Corp., heading 
the Los Angeles group. The Grass Valley 
and Nevada City Chambers will participate. 

Give now — to United C'riisadel 

Phil R. B 

Alembers of /he Chamber's Chemical Iiidiis- 
Iries Section held their anitiial field trip 
Thursday, October 8, visiting the San Fran- 
cisco Naral Shipyard and Consolidated Chem- 
ical Industries plant. Participating iiere, left 
to right, bottom row: L. M. Holland, Man- 
ager of the Chamber's Industrial Department: 
John Fincke, D. C. Linton, Industrial Depart- 
ment Assistant Manager C. A. Anderson, 
Elliot Schrier, and William Q. Hull. Standing, 
left to right: C. F. Lunsford, M. H. Scott. 
Walter Bangert. John Gasl. Bill Pengra, T. B. 
Gibson, and J. H. Gum:, 


In Committee Aleetings 


merci.ll Club. 12:\'> p.m. 

Agenda: Discussiun of b.irrier study and progress 
port on Building Code Section. 

TAFT-HARTLEY LUNCHEON— October 21, F.iirniM 

Hotel, 12:15 p.m. 

Agenda: Joint meeting of the Legislative AlTairs. M,in 
ufacturers, and Mining Committees, and the Chemical 
Industries and Electrical Industries Sections. Speaker 
William B. Barton. General Counsel and Manager ol 
the Labor Relations and Legal Department of the U. S 


Agenda: Guest Speaker: John A. Borton, Direc or •>: 
Export Controls, Office of Internal Trade, Washington, 
D. C; "Current Export Control Policies." 

MINING COMMITTEE — October 23-24, 1953, Grass 


Agenda : Joint meeting with Los Angeles Chamber s 
Mining Committee in Grass Valley. 

BUILDING CODE SECTION— October 28, Commercial 

Club. 12:15 p.m. 

Agenda : Progress report on activity since June 24. 

AVIATION SECTION— October 28, Fable Room, Hotel 

Drake Wilshire. 12 noon. 

Agenda: Discussion of aviation education program ^,: 
of observance of 3Uth anniversary of powered flight. 

Come to Chamber of Commerce Night 

at the 



Cow Palace, Saturday, Oct 31, 8- 11PM. 

■jf RODEO: Bronc riding, roping, bulidoi;- 
ging, Brahma bull riding! 

*ARENA EVENTS: Headlined by a Stam- 
pede of fifty wild stallions ... a new high 
in thrills and showmanship! 

* HORSE SHOW: Both English and West- 
ern classes will feature finest show horses from 
America's stables and ranches ! 

* LIVESTOCK SHOW: S94,000 in pre 
miums will attract the greatest livestock in 
America ! 

AWARD: W. Hugh Baber, selected by the 
Chamber for this annual award, will be pub- 

•/fj^ i;_ . -— =»■». .- f^„,-„ — licly recognized for his outstanding contribu- 

Sa«i.i«LvH^ tion to the livestock industry. 

Don't Miss This Exciting Show! Send Coupon For Reservations! 

Cow Palace, San Francisco 24, California 

Please reserve seat(s) for me at S2.50 each for "Chamber of Commerce 

Night," October 31, at the Grand National. Note: If additional reservations are wanted for 
other nights, please specify. (Exposition runs through Nov. 8.) 


Check Enclosed 


* Address- 

the Chamber October 1 for the length of new 
freeway between Army and Bryant Streets, 
were, left to right: 

F. W. PaiiliorsI, Assl. Stale Highway Engineer; 
Asieniblyman Charles W. Meyers: L. A. Weymoullj, 
District Engineer, Disl. IV; Geoige T. McCoy, Stale 
Highway Engineer; Leonard S. Mosias. Chairman, 
Chamher's Traffic and Highway Section: Supenisor 
James Leo Halley; Sherman P. Ductket, Director, Dept. 

of Public Works, City and County; frank B. Durkee, 
Chairman, State Highway Commission; J. W. Mail- 
Hard, III, Chamber President; Mayor Elmer E. Robin- 
sou; George S. Pingry, .Asst. Chief, Right of Way 
Depl., Division of Highways; F. Waller Sandelin, 
Slate Highway Commissioner; Assemblyman Thos. A. 
Maloney; /. P. Sinclair. District Engineer. Disl. IV; 
Senator Gerald O'Gara; Charles L, Harney. Charles L. 
Harney Inc.; Carroll Sewburgh, Chairman. Freeways 
Subcommittee, Chamber's Traffic & Highway Section; 
and Thomas A. Brooks, Chief Administrative Officer, 
City Olid County. 


Friday, October ]b. 1953 

(this ueek), AUiyor Elmer E. Robinson. San 
Francisco, sipis proclaniitlion. Left to right 
are: James Miissatti, General Manager, Cali- 
fornia Stale Chamber of Commerce; Dan 
Pickrell, San I'rancisco, Chairman Oil Industry 
Information Committee: Peter Houard, Vice 
President, Oakland Chamber of Commerce 
and ]. H'. Mailliard, III. President. San Fran- 
cisco Chamber of Commerce. The three Cham- 
bers of Commerce sponsored a luncheon hon- 
oring the Oil Industry on Tuesday, in the Pal- 
ace Hotel, at which the principal speaker was 
Lt. General Ernest O. Thompson. 


j Hitting The High Spots | 

= Willi Walt Urown i 

(Continued from Page 21 

• onned bv Dr. Ernst Wolff. . . . GEORGE C. 
WAGNER of Continental Merchandise Co.. SF. nex- 
woolt will open a branch In Los Angeles at 2201 
So. Broadway. . . . LUCIEN SIMON, JR. of Simo > 
Bros (since 1875) hos been elected o State Director 
of the Colif. Grocers Assn. . . . FRANK JACOBS, 
Export Mgr.. Union Oil. was Choirman of ih? 
Speakers Bureou. Bay Areo Oil Industry Informo 
tlon Comm.. and did on outstanding job this wee'c 
in providing speakers from all segments of the loco! 
oil industry. Covering subjects "from explorolion to 
marketing," they carried the "Oil Progress" story 
to mony groups. . . . CREDITS for outstanding co- 
oporotion with the Chamber in its recent freewoy 
opening ceremonies go: for spirited music — to Mii 
niclpol Bond Conductor Philip Sopiro; for the pub 
lie oddress system — to A. G. Reynolds: Ad. Dept., 
Tide Water Associated Oil Co.; -for the real hoi 
blowtorch (for chain-cutting) — to Fred Stettner, 
Victor Equipment Co.; for the platform — to Sher- 
man P. Duckel, Dir., Dept. of Public Works; for 
decorations — to Maurice Persteln, Pioneer Flag & 
Decorating Co. . . . C. T. HOGAN & CO., INC. of 
New York, manufacturer of "Aluminumseol Insulo- 
tlon," has opened a Pac. Coast branch in SF, head- 
ed by T. C. Macormock. . . . SALUTES for out- 
stonding work over the yeors and BEST WISHES 
for a happy future go to the Chamber's Maud? 
Cottrell who leaves ofter 12 yrs. of work with the 
Retoil Merchants Ass'n ond the Municipal Confer- 

■KORLDSFAIir at Bullock & Jones— that's 
tihal these men were discussing (above) as 
they considered the products to he displayed 
this week in the British exhibit. Left to right: 
K. J. Al. White. British Consul General in San 
Francisco; All in C. Fichholz, Manager of the 
Chamber's World Trade Dept.; Sir Roger 
Makins. British Ambassador to the U. S., and 
C. F. Kumter. Jr.. vice president of Bullock & 
Jones. Sir Makins. visiting this week in San 
Francisco, praised the "World's Fair" series 
as a direct stimulus to international trade re- 
lations. The British display, to last through 
next Monday, followed "France Week" which 
opened the series Oct. 6. The series, which 
will cover a total of seven nations, is co-spon- 
sored with Bullock's by the Chamber's World 
Trade Department. 


(Continued from Page 1) 
vide increases ranging from ten to twenty 
cents per month. These rates have remained 
unchanged since 1946. Apartment house 
rates are the same as they were in 1932. 
Rates for business and industrial establish- 
ments are not affected. The Director of 
Public Health would have the power to ap- 
prove or disapprove requested rate in- 
creases with appeals to be taken to the 
Chief Administrative Officer and the Courts. 
The alleged purpose of the initiative is to 
remove the long standing freeze for apart- 
ment and residence rates and to render 
them subject to adjustment as economic 
conditions may require. 

Rate-making powers should not be placed 
in the hands of an appointive officer, a 
physician or surgeon; his primary job is the 
administration of public health laws — not 
the determination of rates. Cost of operat- 
ing the rate-making machinery is estimated 
at §19,000 a year and there is no guarantee 
that this would not go higher. In addition, 
provisions of the present ordinance for re- 
moval of collectors for unsatisfactory serv- 
ice by petition of interested householders 
would be repealed. The Consolidated Scav- 
enger Companies Statement of Income and 
Earnings shows a 6.04 per cent net profit 
on net worth, after taxes, for the year end- 
ing September 30, 1952. This return raises 
doubt as to the Scavenger Companies' 
claim that unless rate increases are granted 
they will be forced to discontinue operation. 


Fire Prevention Appeal and Advisory Board 
Abolishes the Appeal and Advisory Board in 
the Bureau of Fire Prevention and Public Safety 
in the Fire Department. 

An Appeal and Advisory Board, acting in 
the capacity intended, can be beneficial and 
solve many problems, including many now 
going to the Board of Permit Appeals. Be- 
cause the Appeal and Advisory Board has 
not been active is not sufficient reason to 
abolish it. It should be activated and given 
a chance to operate. 


Civil Service Promotional Examination Credits ; 
Police and Fire Departments 

Provides that meritorious public service shall 
not be credited to participants in promotional 
examinations in the uniform force of Police and 
Fire departments. 

Firemen and policemen are expected to 
perform their duties. Often outstanding 

acts are performed, but such acts are with- 
in this line of duty. Extra credit in promo- 
tional examinations could lead to abuse of 
the awards. The rank and file of the Fire 
and Police Departments have asked that 
the change be made and have sponsored 
Proposition K. . . 


Fireboat Personnel Assignments 

Provides that if fireboat operation is curtailed 
or discontinued, pilots, marine firemen and en- 
gineers holding present Civil Service status may 
be reassigned to the Fire Department. 

If new equipment is purchased that does 
not require all members of the fireboat 
crew, there are 26 men with 25 years or 
more of service who should not be thrown 
out of jobs. There are many shortages in 
the Fire Department and if experienced 
men are available they are more valuable 
than new men who require considerable 






Francisio. Cilif 

Permit No 



Published every other week at 333 Pine St.. San 
Francisco. Zone 4. County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. I Subscription. 
One Dollar .n vear ) Entered as Second Class mat- 
ter April 26. 1944, at the Post Office at San Fran- 
cisco. California, under the act of Mafh 3. 1R79 



OCTOBER 30, 1953 


stock Exposition, Horse Show and Rodeo 
comes to San Francisco's world famous 
Cow Palace tonight to play through No- 
vember 8 to an estimated 130,000 spectators. 
Assuming its usual role in promoting the 
spectacular and educational show, the San 
Francisco Chamber's Agricultural Commit- 
tee met recently in an annual luncheon sa- 
lute to the event. The Committee will pre- 
sent W. Hugh Baber (above, right fore- 
ground) of Chico with the annual California 
Livestock Man Award on "Chamber of 
Commerce Night" Saturday. Others at the 

SF-LA Mining Groups 
Meet In Grass Valley 

The importance of California mining 
properties as sources of new metals and 
minerals — for which a tremendous industrial 
demand has developed in the past 10 years 
-was stressed at a joint meeting of the 
San Francisco and Los Angeles Chambers' 
Mining Committees last Friday and Satur- 
day in Grass Valley. 

The Los Angeles delegates were guesto 
of the San Francisco Chamber's Mining 
Committee, headed by Phil R. Bradley, Jr., 
Chairman. The business meetings and en- 
tertainment program were the most success- 
ful ever held "thanks to the efforts of 
Grass Valley and Nevada City mine oper- 
ators and city and Chamber of Commerce 
officials," Bradley reported. 

Grass Valley, Nevada City and Sierra 
County residents joined with the visitors in 
the program, which included discussions 
with state and federal officials and visits t.) 
mining properties. "The gracious hospitality 
of the residents of the area made the trip 
an outstanding success," Bradley said. 

meeting who are promin<'nl m ]]i<imntinL; 
the Exposition are (front I'ovv, left lu right) 
Jesse W. Tapp, Chairman of the Agricul- 
tural Committee, and Porter Sesnon, presi- 
dent of the No. 1-A District Agricultural 
Association; (back row, left to right) Patsy 
Ziel, Grand National Horse Show Queen; 
Lynda Youngberg, Official Hostess; Debby 
O'Brien, Livestock Queen, and Donna 
Winkler. Dairy Queen. A "big turnout by 
Chamber members to tomorrow night's 
show" was urged by Carl Garrison, Chair- 
man of the Agricultural Committee's Live- 
stock Exposition Section. 

Chamber Action 

Highlights of the Past Two Weeks: 

1. Completed trade visit to llauaii (P. 1) 

2. .Aided in Gr<un\ Niiiifttnil promorion (P. I) 

3. Planned Business-Education Day (P. 1) 
■4. Co-sponsored Sales Clinic (P. h) 

5. Acted in War Housing matter (P. 3) 

6. Discussed stale mining problems with L. A. 
Chamber committee (P. 1) 

7. Planned action in ICC hearings (P. 3) 

Hawaii Trip Completed 

Additional markets for San Francisco's 
products and enhanced trade relations in 
the Territory' of Hawaii were secured by 33 
members of the Chamber's Inter-City Sec- 
tion who returned home last Saturday aftc 
tlieir trade development trip to the Islands. 
Heading the delegation was Chamber Pre:;.!- 
dent J. W. Mailliard, III, Inter-City Section 
Chairman Roj- P. Cole, and Hawaiian Af- 
fairs Section Chairman George F. Hanse i. 

Mr. Mailliard is shown in the picture at 
right as he presented Mayor John H. Wil- 
son of Honolulu with a "resolution of friend- 
ship" from Mayor Elmer Robinson of San 
Francisco, with Porter Dickinson, president 
of the Honolulu Chamber of Commerce, 
looking on. 

Day Set For Nov. 6 

Final plans for the Chamber's 
fourth annual Business - Education 
Day, November 6, during which about 
3,500 teachers will visit some 250 of- 
fices and plants, are being made today 
at an orientation meeting of partici- 
pating firms. 

The program, sponsored by the Chamber's 
Business-Education Committee and the San 
Francisco Board of Edu- 
cation, has won national 
recognition, according to 
Ross Buell, Committee 
Chairman. "It has pro- 
vided an opportunity for 
the executive to give the 
teaching profession a 
clear understanding of 
business and its role in 
American society," Buell 
pointed out. 

His "B-E" Day Com- 
mittee has made ar- 
rangements for small groups of teachers 
from the public, private and parochial 
school systems to be the guests for a day at 
practically every category of business or in- 
dustry in the Bay Area. The teachers will 
tour plants and offices, talk to executives 
and be guests of the businessmen at lunch- 

Among; the subjects businessmen are ex- 
pected to cover in their discussions with the 
teachers are: "What Business Contributes 
to the Community," "Employment, Educa- 
tion and TraininK in the Company," "The 
Duties and Responsibilities of Business 
ManaRement," "The Problems of Business 
and Industry in the Community and 
ThrouRhout the Country," and "Importance 
(if Cooperation." 



Friday, October 30, 1953 

General Business Activity 


The general business trend in the San 
Francisco Bay Area in September was 
slightly above a \ear ago but freight car 
movements, department store sales and ap- 
parel store sales were below last Septem- 
ber's level. During the first nine months all 
major activities in the Bay Area were abo\e 
the like period last year and the outlook for 
the fourth quarter appears favorable. 

Business in San Francisco has followed 
closely to last year's pattern since June. 
The San Francisco Chamber of Commerce 
activity index for September at 128.6 was 
less than l'"f above last September and th^' 
nine months average of 124.7 was 2.9'; 
above like period last year. 


More persons were employed in the Met- 
ropolitan Area in September than ever be- 
fore — 1,044,800 compared to 1,040,300 in 
August and 1,044,600 in September last 
year, the previous record. The service in- 
dustry group reported a gain of 5,000 be- 
tween August and September, the manu- 
facturing group a gain of 1.200, retail trade 
500 and agriculture 300 making a total of 
7,000. Some of these gains were neutralized 
by shrinkages of 1,200 persons in govern- 
ment, 700 in finance, insurance and real es- 
tate, 400 in transportation, communications 
and utilities, and 200 in wholesale trade 
group making a total of 2,500. 


September financial transactions meas- 
ured by bank debits to demand deposits 
accounts in five Bay Area cities amounted 
to $4.1 billion or an increase of $162,000,003 
over last September. The nine months total 
of $35.3 billion was $757,000,000 above the 
corresponding period last year. San Fran- 
cisco Stock Exchange transactions market 
value in September were 14.3% above last 
year and the nine months cumulative was 
up 4.1% and amounted to 13 774 850 shares 
with a market value of $154,501,170. Com- 
mercial failures in San Francisco reported 
by Dun & Bradstreet in September were 
below a year ago but the nine months total 
amounted to 111 compared to 104 last year, 
however, the liabilities were better than one 
third under last year's nine month total. 


September department store sales 
throughout the 12th Federal Reserve Dis- 
trict were 4% below last September and 
were down 3% in San Francisco-Oakland 
Metropolitan Area, the same as in Cali- 
fornia. Sales for the nine month period in 
the 12th Federal Reserve District however 
were 2% above the nine months of last 

year's, the same as the San Francisco-Oak- 
land area and California trends. 

Sales of Pacific Coast merchant whole- 
salers for the eight months were up 5% and 
identical to the national trend. 


Freit^lit I'ar nioxonients in the .San Fran- 
cisco-Oakland switcliiiig limits duiini; th ■ 
first nine nionth.s amounted to 376. -161, an 


increase of 10,695 cars, or 2.9% over like 
period last year. The September movements 

of 40,866 cars were slightly abo\e the Los 
Angeles area total of 40,483 cars. 

Cargo vessel arrivals in the San Francisco 
Bay during Scptemijer amounted to 424 and 
carried the nine months cumulati\o to 3.849 
ves.sels with registered tonnage of 18,128,362, 
an increase of 5.5% and 9.4' J respectively. 

San Francisco Airport reported for the 
first eight months, 76,119 planes in and out 
and 1,285,225 passengers off and on, an in- 
crease of 26.5'! and 11.5%, rcspectivelj'. 


Ha\' Bridge^ \ehiclc crossings in Septem- 
ber reached 2,893,934, 11'^ above last Sep- 
tember, and the nine month cumulative of 
23,716,705 crossings were up 2.5%r. Septem- 
ber Golden Gate Bridge traffic amounted to 
1,048,112 vehicle crossings, a gain of 4.9%; 
and the nine months total of 9,110,549 was 
2.8% above a year ago. 

Out of state automobiles entering north- 
ern California gateways set a new high for 
September of 83,696 and for the nine 
months period of 624,687 and the increases 
amounted to 7% and 8.9'/f respectively 
compared to last year. 

Tourist and settler written inquiries 
handled by the Chamber of Commerce in 
September were up 26.5% and nine months 
total up 18.2';r. 


BRANCH OF ACTIVITY ^^^^}^¥,^^^- '^' " 




Residential. New Value 

Dwelling Units Number 

Single-Family Units, New Number 

.Non-Residential. New .... Value 

Addns.. Alterations and Repzurs . Value 

REAL ESTATE— Deeds Recoided Number 


FINANCE Debits ... $000 

l'..>lal Receipts ..J 

S. F. Stock Exchange Shares Traded 

Market Value S 


INDUSTRY TREND — 6 Bay Area Coanties.Total Employed 

Manufacturing (Number) 

Construction. Contract " 

I'inance. Ins.. Real Estate '* 

Retail Trade " 

Wholesale Trade 

Service " 

Trans.. Comm. & Utilities " 


Govt.— Fed., State, City 


MANUFACTURING— Average Weekly Earnings (Dollarsi 


TRANSPORTATION Frt. Car Movements Number 

S. F, Airpiat- Planes In and Out Number 

Passengers Off and On Number 

Air Mail Loaded & Unloaded Lbs. 

Air Express Loaded & Unloaded Lbs. 

Air Freight Loaded & Unloaded Lbs. 

Rail Express Shipments Number 

PORT OF SAN FRANCISCO— Revenue Tons Total 

Coastwise Revenue Tons 

Intercoastal Revenue Tons 

Foreign Revenue Tons 

UTILITIES— Ind. and Comm. Gas Sales Cu. Ft. 

•Flee. Energ>' Sales — k.w. hours Index 

Water Consumption — Comm. and Ind Cu. Ft. 

NEW DEVELOPMENTS— Tourist and Settler Inq. No. 

Bay Bridge Vehicle Crossings Number 

Golden Gate Bridge Vehicle Crossings Numl^er 


LIVESTOCK SLAUGHTER i Insp. Dists. I Number 

*S. F. LIVING COSTS— All Items Index 


71,6001 PI 
22,0001 p) 







S, 052, 305 
0.458, 144 
218,0.331 p) 
64,7551 pi 
170,9441 p I 
205,4111 pi 
116,2331 pi 
20,0331 pi 



76,1191 b I 




















115.81 di 

113.81 hi 


—14 6 

New Series 11947-49 Avg.=100) (a) August latest, ibi s month : 
fiuarterly avg. (p) Preliminary. Basic Data sources not shown du 


Friday, October 30, 1953 


Chamber RMA Sponsors Industrial Activity In San Francisco And 

Bay Area Continues Dynamic Growth 

Retail Selling Course 

The Chamber's Retail Merchants Associa. 
tion will cooperate with the San Francisco 
Unified School District's Division of Voca- 
tional Education in presenting a compelling 
concentrated course on retail salesmanship 
November 5, 12 and 19 at the Mission High 
School Little Theater, 18th and Dolores 

"Better Selling for Greater Sales" will be 
the theme, according to Jerome P. New- 
bauer, RMA president. Topics and speakers 
for the three meetings are: November 5, 
"The Customer and the Sales Person," by 
Richard M. Oddie, Director, Small Business 
Advisory Service, Bank of America; No- 
vember' 12, "The Product, Telling The 
Story," by O. D. Fuller. Manager, J. J. 
Newberry Co., Mission District; and No- 
vember 19, "The Close, From Prospect to 
Customer," by Robert G. Wilhelm, Store 
Manager. Emporium Stonestown. 

RMA members and others desiring to at- 
tend should apply to R. Earl Thompson, co- 
ordinator. Distributive Education Depart- 
ment, S. F. Unified School District, 135 Van 
Ness Avenue, San Francisco 2. 


Members of the San Francisco Chamber of 
Commerce are offered an opportunity to ob- 
tain information about their unemployment 
tax records by the Corporation Counseling 
Service with ofl5ces at 3871 Piedmont Avenue, 
Oakland 11. 

The State Department of Employment 
maintains a record called the "Employer Re- 
serve Account Ledger" which shows transac- 
tions determining each employer's unemploy- 
ment taxes. The Counseling Service offers to 
obtain and analyze a photostatic copy of any 
member's account which will be sent to the 
member who requests it without obligation. 
Employers who give attention to the status 
of their unemployment tax accounts are said 
to be able to minimize their taxes. 

Chamber Board Acts In 
War Housing Question 

The Chamber's Board of Directors has 
endorsed a proposal by the Industrial De- 
velopment Committee that the city Housing 
Authority accept relinquishment of feder- 
ally-owned war housing in San Francisco. 
The Authority recommends that the Board 
of Supervisors take whatever action is 
necessary to effect acquisition. 

Once the land is transferred to local 
hands, an orderly removal of temporary 
housing on other industrial lands will be 
assured, according to the Chamber's Board. 
At the same time, this will permit a more 
orderly removal of the balance of the hous- 
ing without dislocating the economy of the 
city which would result from the Federal 
Government's wholesale eviction of thou- 
sands of families. 

The San Francisco Housing Authorit'.' 
can acquire the land at its cost to the Fed- 
eral government more than 10 years ago. 
Transfer of ownership to the city would 
j make possible the ultimate restoration of 
1 the properties to the tax rolls and would 
I insure administration of the program by 
] one agency. 

Industrial activity in San Francisco continued its dynamic growth during 
the month of August with a total 10 separate plant projects amounting to 
$1,394,000 in financial commitments and creating 67 new jobs. 

This was the encouraging report made yesterday by the Industrial Depart- 
ment of the San Francisco Chamber, on completion of its tally for the month 
of August. Totals for September will be available and reported soon. 

As for the entire San Francisco Bay Region during August, the area record- 
ed its second highest monthly total of tho 
year: !(;32,726,044 in commitments, covering 
18 new plants and 47 expansions of existing 
facilities. This was in definite contradiction 
to the lowering of early predictions by na- 
tional agencies. 

H. H. Fuller, Chairman of the Chamber's 
Industrial Advisory Committee, said this 
week that "Industry's continued recognition 
of our area demands the cooperation of 
each and every resident. 

"Only through individual insistence will 
local governing bodies immediately estab- 
lish proper zoning and building codes, and 
other needs which will fit into this great in- 
dustrial picture and be of benefit to all." 

Northern California's 48 counties ac- 
counted for 69 projects during August total- 
ing $33,291,044. 

Here are cumulative totals through Aug- 
San Francisco 

6 New Plants $ 1,082.000 
45 Expansions 14,327,650 

83 Jobs 
526 Jobs 

51 Projects $ 15,409,650 609 Jobs 

Bay Region (13 Counties) 

78 New Plants $123,287,400 
238 Expansions 85,827,284 

316 Projects $209,114,684 

Northern California (48 Counties) 

91 Now Plants $124,967,400 
271 Expansions 92,886,411 

362 Projects 


New System For Realtors 

Chamber members engaged in the buying 
and selling of real estate will be interested 
in a new listing service developed by Louis 
S. Kraemer which is being made available 
to all realtors in the Baj' Area, accordinf^ 
to Chamber General Manager G. L. Fox. 
Called "Real-Stat," the system offers a cur- 
rent and comprehensive record of all prop- 
erty sales consummated through the real 
estate boards' Multiple Listing Services, 
Kraemer said. 

Through the system, realtors can more 
accurately estimate true market values, he 
declared, and gain detailed data on districts, 
prices, size of buildings and related subjects. 

(above), Assis/iinl Seoelury of Defense. Sup- 
ply and Logistics, was featured speaker at a 
Navy Day luncheon Wednesday jointly spon- 
sored by the Chamber, Commercial Club and 
San Francisco Council, Navy League of the 
United States. Thomas, who has held his pres- 
ent post since August of this year, spoke on 
"The New Department of Defense Organiza- 
tion and the Navy's Pari In It." Approximately 
WO attended. 

Rohde Will Attend And 
Report On ICC Hearings 

The Chamber's Board of Directors has 
authorized a representative to attend Inter- 
state Commerce Commission hearings re- 
garding rail, truck and freight forwarder 
rates between California, Oregon and 

Gerald H. Trautman, Chairman of the 
Chamber's Transportation Committee, re- 
ported the ICC hearings concern rates that 
were reduced in the competitive struggle 
of railroads, truck lines and freight for- 
warders. If sustained by the commission, 
these reductions would impair the competi- 
tive position of San Francisco in the Pacific 
Northwest. Trautman said. 

Walter A. Rohde, Manager of the Cham- 
ber's Transportation Department, was auth- 
orized to appear at the hearings, report the 
facts developed to the Transportation Com- 
mittee and obtain further instructions con- 
cerning the Chamber's position. 

'Fair Continues At B&J 

Products of Italy changed places with 
those of Switzerland this week in the down- 
town store of Bullock & Jones as San Fran 
Cisco's miniature "World's Fair" swung 
into its third week. Co-sponsored b.S' th':> 
Chamber, the series of exhibits is designed 
to point up consumer products available 
through world trade, and the importance 
of imports to this region's economy. The 
first display was of French imports and tho 
second, British; remaining countries to be 
represented in weekly displays through No- 
vember 24 include Germany, Spain and 

Luncheon Honoring the King and 
Queen of Greece 

The San Francisco Chamber, Down 
Town Association. Commonwealth Club 
and City and County of San Francisco 
will jointlj' sponsor a luncheon honoring 
Their Majesties, the King and Queen of 
Greece, at noon Thursday, No\ember 12, 
in the Garden Court of the Palace Hotel. 
The Chamber has a limited supply of 
tickets which will be available to mem- 
bers at $3.75 each on a "first come, first 
served" basis. 

Reservations should be made imme- 
diately by calling EXbrook 3-4.511, Ext. 58. 


Friday, October 30, 1953 

I Hitting The High Spots | 

= \M(h \\ all Uronn = 

SEVENTY NEW MEMBERS of the Chamber were 
welcomed lost wk. by Acting Chamber Pres. Donald 
Mocloon ot on Asslmllolion Meeting sponsored by 
the Second Century Club. Gen. Mgr. G. L. Fox out- 
lined Chombor sofvlcos and reviewed present and 
future programs. ... THE INTERNATIONAL HOS- 
PITALITY CENTER of the Boy Area in celebration 
of its first anniversary of voluable work in welcom 
ing foreign visitors to SF will stage a banquet-ball 
of the Fairmont Hotel Wed. evening, Nov. 4. Per- 
sons interested in attending and thereby helping 
the organizotion to continue its program of orien- 
tation ond hospitality should contact the Center, 
Yukon 2-11 II. . . . EDWIN S. MOORE hos been 
appointed secy, and gon. mgr. of the California 
State Automobile Assn. to replace D. E. Watkins 
who held the position for 40 yrs. Watkins' retire- 
ment was marked by o special meeting of tho 
CSAA Board Oct. 13. . . . MRS. VIRGINIA GON- 
DER, Executive Vice Pres. of the Amerlcon Chomber 
of Commerce of the Philippines, visited SF last 
week and met with Chamber officials to review pro- 
grams, techniques ond procedures of this organizo- 
tion. . . . MAJOR GEN. E. F. BULLENE, Chie: 
Chemical Officer, USA, will speak on "From the 
Pentagon Direct to You" ot o dinner meeting of the 
Armed Forces Chemical Assn. Thurs.. Nov. 5 at the 
Presidio. . . . POOL & ASSOCIATES, INC. after 22 
yrs. of business activity on New Montgomery St, 
has moved to greatly expended quorters on the 
ground floor at 115 New Monigomery, according 
to Ruth Pool, founder and head of the firm. . . . 
JOHN C. WELLS, public relations director for the 
local Boy Scout Council since 1948, leaves SF this 
month to become on associate of his brother's ad- 
vertising ond public relations agency in Los An- 
geles, the Wells Agency. Mrs. Clore Decker, his 
oss't for the post 3 yrs., takes his place. . . . CLAY 
BERNARD, Chamber director and regional soles 
mgr, for Western Air Lines, recently announced on 
"aerial link" between the Boy Area and Mexico 
City has been established through a joint service 
by Western ond Mexicono de Aviaclon, an affiliate 
of Pan American World Airways. Featuring pres- 
surized 4-engined DC-6B's on the entire 1,882-mile 
air cruise. Western and Mexicono de Aviocion now 
will provide the fastest air service ever scheduled 
over the route to Mexico. . . . GENERAL ELECTRIC 
CO., world's largest monufocturer of electric goods, 
celebrated its 75th anniversary Oct. 15 with a sa- 
lute to the Pacific Coast: G-E's 16-man Board of 
Directors made its first officiol visit to the West 
and-hekf one of o scries of meetings in San Fran- 
cisco. . . - ARTIST JAMES HANSEN took top 
honors in the Sixth Annual Exhibition of Advertising 
Art sponsored by the Society of Artists and Arf 
Directors: he won the coveted "Best in Show," the 
Foster & Kleiser Co. Medal, two Awards of Excel- 
lence, and shored a third award with Artist Bill 
Hyde. The Exhibition is open to the public through 
Nov. 6 at the Society's galleries, 252 Clay St., from 
12 noon to 5 p.m. 


In Cnvimittee Meet'ini;^s 

ber 30, Mills Building, Room 316, 11-11:55 a.m. 

Agenda: Orientation meeting for businessmen. 
10, Fairmont, 12 noon. 

Agenda: Discussion of produce market, etc. 
INTER-CITY SECTION — November 3, Room 
201), Chamber. 11:00-12 noon. 

Agenda: Report on Hawaiian Trade Tr'p. Plans 

for Marysville trip and reconimendatiuns for 

next year. 


San Francisco Chainbcrgraph* No. 1 


SAN FRANCISCO'S population lias undergone a steady growth in recent 
years, keeping up with other hirge metropolitan cities of the nation and in 
many cases surpassing them. San Francisco finds itself, for example, in sixth 
position in point of absolute gains between 1940 and 1950. As far as rela- 
tive gains are concerned, this city places third in the nation with a 22.2 
per cent increase in the same period. In population gains per square mile, 
San Francisco ranks first in the nation, having grown at the rate of 3,157 
persons per square mile m the 10-year period. And, finally, as against other 
counties of the Bay Region, San Francisco ranks third in population growth. 

Despite its limited size, San Francisco continues to attract thousands who 
find in the City by the Golden Gate great economic, cultural and residential 
attr.Rtions in addition to commercial .ind industrial opportunities. 
"A regular feature . . . Ask the Chamber jor re/iriiils. 

4, Panelli's, 12 noon. 

Agenda: Discussion of price of gold and stock- 

pilin,a of minerals. 
105 Montgomery Street, 3:30 p.m. 

Agenda: Request by Police Department for new 

men; proposed amendment to the retirement 




Publistied every other week at 333 Pine St., San 
Francisco. Zone 4, County of San Francisco, Cali- 
fornia. Teleplione EXbrook 2-4511. (Subscription, 
One Dollar a year.) Entered as Second Class mat- 
ter April 26, 1944. at ttie Post Ofllce at San Fran- 
cisco, California, under ttie act of Marcli 3, 1879 

r Xpubusheo by the 




San Francisco, Calif. 

Permit No. 1880 


NOVEMBER 13, 1953 


I'cachen rcpresentinii 16 schooh uho vUiled the Chamhet on Biisinesf-Ediical/oii ZX;v .»< 
shown above in ihe or tittnizal ion's Research Deparlment. 

Big Turnout Of Teachers To 231 Finns 
On 4th Annual Business -Education Day 

Two hundred thirty-one San Francisco business firms played host last Fri- 
day to the city's school teachers in the fourth annual Business-Education Day 
jointly sponsored by the Chamber and Board of Education. 

Approximately 3,400 teachers participated in the one-day visit which is the 
Chamber's major effort each year to bring about a closer understanding and 
working relationship between business and 
education elements. 

Representing all of the public and eight 
parochial schools, the teachers assembled at 
the plants, offices and other business estab- 
lishments to which they had previously been 
assigned in groups averaging 15 each. From 
10 a.m. until noon thej- toured the estali- 
lishments, observing methods of operation. 
After lunch, the guests participated with 
management in afternoon conferences on 
such subjects as "What Eusine.'^s Contrib- 
utes to the Community" and "Importance 
of Cooperation." 

One of the sponsorin;j "firms" was the 
San Francisco Chamber, which hosted 18 
teachers from 16 different schools. 

Chairman of the event was Ross Buell, 
superintendent of the San Francisco Mint. 
who has been associated with the program 
since its inception in 19.50. 

Chamber Action 

Highlights of the Past Tun Weeks: 

1. Launtlied Traffic Eiliicalion Program (P. 1) 

2. Held 'ith annual "Business-Education Day" 
(P. 1) 

3. Planned to "sell the Port" in the east (P. 1) 

4. Established new Directory Library (P. 2) 

5. Presented "Livestock Man" Auanl (P. 1) 

6. Entertained Greek King and Queen (P. .3) 

7. Co-sponsored Retail Sales Course (P. 2) 

8. Submitted Trade Report on Hawaii (P. 2) 

9. Provided three specialized reports (P. .^) 

10. Held important discussions on strategic 
minerals in V. S. trade policy (P. 2) 

11. Made trade visit tn Marysvitle (P. 3) 

If. HUGH BABHR, Chico rancher, is shown 
above as he received a silver plaque from 
Chamber President /. W. Mailliard, III, hon- 
oring him as "California's Livestock Man," 
at Chamber of Commerce Night at the Grand 
National Livestock Exposition October ?i at 
the Cow Palace. Baker's award was based on 
the judgment of 19 livestock 'industry leaders 
that he had contributed the most to Califor- 
nia's livestock industry during the year i953. 
The award is an annual event sponsored by 
the Chamber's Agricultural Committee, The 
special night at the Cow Palace was attended 
by many Chamber Directors, Ofjicers and 
Committeemen in a personal salute to the 
western event which the Agricultural Com- 
mittee annually helps to promote. 

Traffic Education 
Program Launched 

San Francisco issues more traffic 
citations per thousand population than 
any other city in the world. 

.Such was the challenging fact which this 
week launched a "traffic education pro- 
gram" by the Chamber designed to cut 
down on driving viola- ^ 

Leonard S. Mosias, 
Chairman of the Cham- 
ber's Traflic and High- 
way Section, said "the 
issuance of such citations 
shows that our Police De- 
partment is (ioinff its job. 
But it also shows that 
education is needed in 
order to reduce traffic 
violations which lead not 
only to a bad ci\ic record Leonard S. Mosias 
in this field, but to personal danger and a 
slowdown in traffic flow." 

He said that beginning next Monday the 
Chamber, through the cooperation of the 
Police Department, will release a "box- 
score" of traffic violations. 

Accompanying the figures will be state- 
ments by representatives of the Police De- 
partment, traffic judges. Safety Council and 
Automobile Association — all designed to 
bring about a more serious consideration by 
the public of their driving habits. 

The program is sponsored by Mosias' Scc- 
tion following approval by the Chamber's 
Board of Directors. 

San Franciscans Attend 
World Trade Convention 

One of the most important "selling jobs" 
of the year for the Port of San Francisco 
will be effected bj' a delegation of local 
world trade and shipping officials including 
San Francisco Chamber members, Novem- 
l;cr 16, 17 and 18 in New York City. 

Milton W. Melander, President of the 
Chamber's World Trade Association, will 
head the delegation, bound for the 40th 
Convention of the National Foreign Trade 
Council, Inc., in the eastern metropolis. 

Members of the San Francisco group will 
include: Rene A. May and Arthur P. Laz- 
arus of Getz Bros. & Co. (Ma\- is Chairman 
of the Chamber's World Trade Committee) ; 
W. J. GiLstrap of Wells Fargo Bank & 
Union Trust Co.; Russell G. Smith and Eric 
Hallbeck of the Bank of America N. T. & 
S. A.; James Campbell, Superintendent, 
Foreign Trade Zone No. 3 (San Francisco); 
D. Mann Taylor, American Foreign Credit 
Underwriters Corp.; George Killion and R. 
K. Davies of American President Lines; 
William Robbins, Otis. McAllister & Co.; 
A. L. Papworth, Pacific Far East Lines; 
Stanley Powell, California Packing Corp.; 
(Continued on Page 4) 


Friday, November 13, 1953 

A SEW SUK\ ICL I OK CHAMBER MEMBERS is uvuilMe uttb the eslublishmeul of u library 
of city directories covering: the principal cities of the United States, Canada and Hawaii. G. L. 
Fox (left). Chamber General Alanager, is shoun inspecting the new library tiith L. R. Jah/tsh, 
vice-president and general manager of the Pacific Coast Division, R. L. Polk & Co. This firm 
cooperated will) the Chamber and the Association of North American Directory Publishers ii.' 
establishing the new service. 

City Directory Library 
Opened In Chamber 

A library of city directories covering tlie 
principal centers in the United States, Can- 
ada and Hawaii, and containing a complete 
set of San Francisco city directories from 
1863 to date, has been established by the 
Chamber in cooperation with R. L. Polk & 
Co. and the Association of North American 
Directory Publishers. 

Located in the Central Files Unit of the 
Chamber offices, 333 Pine St., the library is 
for use by Chamber members and the public. 

Chamber Group Reports 
On Hawaiian Trade Trip 

Hawaiian firms purchase between 300 and 
400 million dollars worth of goods and serv- 
ices outside the territory annually to serve 
"young consumers" — 50 per cent of whom 
are under 25 years of age — according to 
Roy P. Cole, Chairman of the Chamber's 
Inter-City Section, which recently conclud- 
ed a trade development trip to the Islands. 

In a report that shortly will be made 
available to the membership. Cole who 
was "trip chairman" pointed out that the 
visit has created a tremendous amount of 
goodwill and San Francisco firms should 
mention their Chamber membership when 
trying to do business in the highly competi- 
tive Hawaiian market. 

Hawaiian business executives were im- 
pressed with the Chamber delegation's de- 
sire to improve San Francisco-Hawaiian 
trade relations, and presented a detailed 
analysis of their complex market and prob- 
lems. Cole reported. 

Other Pacific Coast cities are aggressively 
soliciting business in the Islands, Cole said, 
and "no mainland firm can sell goods by 
letter." Firms must have representation in 
the Islands and the most successful mean; 
is to engage a local representative familiar 
with conditions. Cole said. 

Retail Sales Course 
Draws Big Enrollment 

More than 200 persons attended each of 
the first two sessions of the retail sales- 
manship course sponsored by the Chamber's 
Retail Merchants Association in cooperation 
with the San Francisco Unified School Dis- 

Jerome P. Newbauer, RMA president, 
presided at the sessions, held November 5 
■ind 12 at Mission High School. Richard M. 
Oddie, director. Small Business Advisory 
Service, Bank of America N. T. & S. A., 
spoke on "The Customer and the Sales Per- 
son" at the first session. O. D. Fuller, man- 
ager, J. J. Newberry Co., spoke on "The 
Product, Telling the Story" at the second 

Instructor Reginald Y. Alexander, special- 
ist in sales training, "is outstanding in his 
presentation of qualities the sales person 
should have to be successful," Newbauer 

Scheduled for the final meeting, 7:30 
p.m. Thursday, November 19 at Mission 
high school, is an address by Robert G. Wil- 
helm, store manager, The Emporium. 
Stonestown, on "The Close, From Prospect 
to Customer." Persons desiring to attend 
this last session should call R. Earl Thomp- 
son. UNderhill 3-4680. 

Mining, World 
Trade Discussions 

The role of strategic minerals in United 
Slates trade policy was discussed at a joint 
mceling last week of the Chaml)cr Mining 
Committee and World Trade Association in 
an effort to reconcile confiicting points of 
\ iew regarding some recommendations in 
the Chambers' World Trade Policy Deciara- 
I ion i.ssucd last May. 

Phil R. Bradley, Jr., Mining Committee 
Chairman, and M. W. Melander, World 
Trade Association President, were Co- 
Chairmen of the meeting. Panel members 
were S. H. Willislon and James P. Bradley 
for the Mining Committee, and James S. 
Baker and Forrest E. Brookman for the 
World Trade Association. 

Mining industry representatives main- 
tained their industi\v finds itself in a "bad 
way" as the result of tariff policies in re- 
cent years. World Traders assured them 
they were not advocating an all-out "free 
trade" policy, but "want to insure an ade- 
quate and dependable flow of materials at a 
low cost consistent with national security 
and the welfare of free nations." 

Mining men asked for a federal policy 
that would level out the "feast or famine" 
economy of the industry. World Traders 
suggested that some help be given segments 
of the mining industry — disturbed due to 
the necessity of allowing the rest of the 
world to trade with us — through assistance 
in transferring to some extent to other en- 

Hundred 'Newsmakers' 
To Be Honored Soon 

The names of 100 young men chosen to 
represent the more than 1,800 individuals 
nominated under the "Newsmakers of To- 
morrow" program sponsored by the Cham- 
ber and Time Magazine, will be announced 
Sunday, November 15, according to W. P. 
F. Brawner, Chairman of The Committee 
for San Francisco's Future. 

A television program featuring four rep- 
resentatives of the 100 young men will be 
aired Sunday over station KPIX from 10 to 
10:30 p.m., during a special program nar- 
rated by William Winter. The 100 young 
men and their wives will be honored at a 
civic dinner at' th'e^Falace HbteTTuesday, 
November 17. 

Brawner reports the 3,200 nominations 
received resulted in more than 1,800 individ- 
uals when duplications had been eliminated. 
".San Francisco is extremely fortunate in 
having such a large number of highly qual- 
ified young men who are slated to take over 
the reins of leadership in future years," 
Brawner said. 


Plans for San Francisco Chamber partici- 
pation in "Operation Foresight," designed 
to acquaint Bay Area business leaders with 
Marysville-Yuba County industrial progress 
were made at a meeting here last week. 

Chamber President J. W. Mailliard, III. 
General Manager G. L. Fox, and Joseph R. 
Mixer. Manager of the Domestic Trade De- 
partment, discussed with Marjsville officials 
plans to fly the San Francisco group to 
Marysville Thursday. November 19. There 
the group will inspect a 230-acre industrial 
site and will be entertained at luncheon 

and dinner. Among those making the trip 
in addition to Mailliard and Fox will be 
James Q. Brett. Chamber Director and 
Chairman of the Industrial Development 
Committee: and Lewis M. Holland, Manager 
of the Industrial Department. 

Marysville civic and Chamber officials 
who attended last week's meeting included: 
Mayor W. Gavin Mandery; Carl Rubel, 
chairman of the Yuba County Board of 
Supervisors; Chamber President Jack R. 
Young; Industrial Committee Chairman 
Frank M. Booth: and Secretary -Manager 
Roger B. McGinnis. 

Friday, November 13, 1953 


Greek King, Queen 
Guests At Luncheon 

King Paul and Queen Frederika of Greece 
wore honored at a civic luncheon Thursday 
a I I he Palace Hotel, jointly sponsored by 
the Chamber, Down Town Association, 
Commonwealth Club and the City and 
County of San Francisco. 

Among those seated at the head table 
were Chamber President J. W. Mailliard, 
III and two San Franciscans who played a 
prominent part in United States relations 
with Greece in recent years: Dr. Henry F. 
Grady, former ambassador to Greece and 
Roger D. Lapham, former ECA adminis- 
trator in Greece. 

The royal couple, now on a nation-wide 
tour, spent two days in San Francisco. 
More than 900 persons attended the civic 
luncheon at which Mayor Elmer E. Robin- 
son was host and Charles H. Kendrick, 
chairman of the board of Schlage Lock Co., 
acted as master of ceremonies. 

Chamber Trade Deleaation At Marysville 



Final 'Fair' Exhibit This 
Week At Bullock & Jones 

Bullock and Jones' colorful "World's 
Fair" in observance of its 101st .year, fea- 
turing displays from six nations throughout 
a six-week period, comes to a close next 
Tuesday when store decorators remove 
from windows and counters many products 
of Germany. 

"Germany Week" began November 10 
with displays of Meissenware made in 1770, 

"The Bullfighler" hy Robert Walson of Berk- 
eley — keynotiiig "Spain Week" at Bullock's. 

stoneware produced in 1720 and merchan- 
dise from West Germany imported here 
through San Francisco's Foreign Trade 

Other highlights of this week's German 
exhibit include a 17th-century wax portrait 
made in Germany and loaned to Bullock's 
by the De Young Museum, according to C. 
F. Kumler, Jr., vice president of Bullock's. 

Co-sponsored by the San Francisco 
Chamber because of its value in stimulating 
interest in two-way trade, the scries of ex- 
hibits began October 6 with products of 
France and since then has included Britain. 
Switzerland, Italy and Spain. 

Part of last week's Spain exhibit was a 
painting by Robert Watson of Berkeley, 
"The Bullfighter." 

Tli.ini: OI'I'OKI li^lTlliS ill iIh McnyuilU jici, jor Sun I r.iiiuMo hmincssmen anil the needs 
of Yiibii County business and tigriciilliire were discussed by u ijiuniber deleaalion during a flying 
trade development trip to Marysiilte Thursday, November 5. Pictured on arrival at Marysville 
are: Roger M, McGinnis, secretary-manager, Marysville-Yuha County Chamber of Commerce: 
U'illard Barr, district freight agent. Southern Pacific Company: John E. Jones, executive vice- 
president, Harry W. Brinlnall Company: Rex Dadisman. sales engineer, Barrett & liilp: Jack 
R. Young, president, Marysville-Yuba County Chamber of Commerce: Cameron Ball, assistant 
manager, Xt'^estern Merchandise Mart: Frank Creedon, traffic representative. Board of Harbor 
Commissioners: Joseph R. Mixer, manager, Domestic Trade Department, San Francisco Chamber 
of Commerce: Joseph Frank, assistant sales manager, Levi Strauss & Company: M. McGregor, 
farm price economist, Bank of America N. T. 6 S. A.: and Jared Smith, district sales manager, 
SoulhuesI Airways, Inc. Also attending from San Francisco were William J. Losh of Lee & Losh, 
and R. Magee, district manager, John Deere Plow Company. 

Camp Backed Again For 
U.S. Chamber Board 

The nomination of W. B, Camp of Bakers- 
field for a second term on the Board of Di- 
rectors of the Chamber of Commerce of the 
United States, representing its Department 
of Agriculture, has been endorsed by the 
Board of the San Francisco Chamber. 

The action was taken on recommendation 
of the Chamber's Agricultural Committee, 
headed by Jesse W. Tapp. The Board also 
pledged help in obtaining endorsement of 
Camp by at least four other Chambers. 
Camp, who has attended cver.s' meeting of 
the National board since his election in 
1952, has given the Western states the 
"strongest possible voice in shaping the pol- 
icies of the U. S. Chamber," according to 

Leonora Armsby Honored 

Chamber representatives joined 600 San 
Franciscans recently at a St. Francis hotel 
luncheon in tribute to Leonora Wood 
Armsby on the occasion of her retirement, 
after 17 years, as president and manat;ing 
director of the San Francisco Symphon\' 

Accepting the title of President Emeritus, 
Mrs. Armsby is being replaced by J. D. Zel- 
Icrbach as president and managing director. 

Charles R. Blyth, vice-president of the 
Association, described Mrs. Armsby's lead- 
ing role in building the orchestra to one of 
the finest of its kind as an "e\erlasting 
credit to San Francisco." In her new posi- 
tion, Mrs. Armsby will remain a "unifying 
influence, not only to the orchestra, but to 
the men and women who guide its desti- 
nies," Blyth said. 

Three Special Reports 
Ready In Domestic Trade 

The Chamber's Domestic Trade Depart- 
ment has announced that three important 
publications are now available to the mem- 

• Miscellaneous Manufacturers List: espe- 
cially important at this season of the year 
since it contains a classified list of manu- 
facturers and wholesalers of gift wares, 
gift shops, hobby and handicraft supplies, 
sporting goods wholesalers and sources of 
variety items. 

• Selling to the GSA: the result of a Cham- 
ber meeting with GSA officials several 
months ago, containing detailed information 
on what and how the GSA 

• Gllroy Report: contains recommendations 
for improving trade relationships with that 
area, ha.sed on the Chamber's recent trade 
development trip there. 


T>pical of world-wiile reaction to the 
Chamber's World Trade Policy Declaration 
issued earlier this year is a letter received re- 
cently from the German-American Economic 
Society in which a spokesman commented: 

"We have studied the 19 points of this 
Declaration with close attention and special 
interest. By this Declaration, the San Fran- 
cisco Chamber has once more shown its in- 
itiative and leadership for the establishment 
of a sound international trade policy and the 
creation of a healthy world economy." 

"We congratulate you on this excellent 
publication and express our hope that the 
friendly relations established between you 
and our Association will be further con- 


Friday, November 13, 1953 


I Hitting The High Spots | 

= \\ ith \\.iU Brown = 

Monday to SF's Consular Corps members, foreign 
gov't Commercial Representatives & overseas Cham- 
ber officials in SF under the SF Chamber's World 
Trade Dep't program for showing these people the 
Boy Areo's industrial facilities. Morchant provided 
o tour of its Emeryville parts manufocturing & as- 
sembly plants which produce the well-known Morcli 
ant rotary calculators. . . . RICHARD S. BISHOP, 
post pres. of the Jr. Chamber ond currently o mem- 
ber of the Chomber's Boord. hos been appointed o 
member of the San Corlos Plonning Commission. . . . 
ASSOCIATES, SF monogement consulting firm, ho. 
appointed George C. Fleming, Sr., to its staff. . . . 
opened a SF office lost wk. at 657 Monadnoc' 
BIdg., with C. W. Bolch as gen. ogent & R. A. Bol' 
com OS commercial agent. . . . LEWIS M. HOL- 
LAND, manager of the Chomber's Industrial De- 
portment, represented the Chomber at recent 
ground-breaking ceremonies for the new $750,000 
plont of Personal Products Corp. at Sunnyvole's 
new Industriol Center. The architects ore Word and 
Bolles and the builders, HIlp and Rhodes. . . IRELAN 
& URI, accountants and auditors, announced lost 
wk. thot henceforth they will be represented in the 
Philippine Islands by Primo Monolo & Associates of 
Manila. Irving C. Irelon is on active member of the 
Chomber's Civic Development and other Commit- 
tees. . . . WARD G. WALKUP, SF tronsport and 
warehouse executive, hos been appointed by Gov. 
Goodwin J. Knight to the Boord of State Horbor 
Commissioners, filling the vacancy created lost mo. 
by the resignotlon of B. J. Felgenbaum ofter 5 yrs. 
of service. ... THE 47th ANNUAL CHRISTMAS 
SEAL SALE of the SF Tuberculosis Ass'n opens next 
Mon. to continue through the holidays. Placed in 
the mail this week were letters to the public con- 
taining two sheets each of Christmas Seols: citizens 
are urged to purchose and use these seols to help 
fight this moior heolth problem. 

Committee Meetings 


ber 16. Fairmont Hotel. 12:15 p.m. 

Agenda: Discussion of new directory of chem- 
ical manufacturers. Progress report on continuini; 
project to bring chemical industries to west. 
Brief report on Science Fair progress. Taft-Hart- 
ley recommendations. 


1,S, Fairmont Hotel, 12:15 p.m. 
Agenda: Discussion of Chamber's attitude to- 
ward government in business. Taft-Hartley rec- 


vember 23, St. Francis Hotel, 12 noon. 

World Trade Convention 

(Continued from Page 1) 
George S. Williams, representing the Robert 
Dollar Company; George Talmage, Pacific 
Transport Lines. Inc.: A. A. Young, former 
Pacific Coast international trader; and Al- 
vin C. Eichholz. Manager of the Chamber's 
World Trade Department. 

Spearhead of the deleRation's effort to in- 
terest more shippers in facilities and serv- 
ices of the Port of San Francisco will be 
their distribution of approximately 2,000 
copies of a special revised edition of the 
Chamber's and Board of State Harbor 
Commissioners' "Crossroads of the World" 
brochure, oripfinally produced in 1951. 

The Board of State Harbor Commission- 
ers has arranged to present to the 2.000 
delegates a display of San Francisco port 
facilities designed to encourage transconti- 


San Francisco Progrcssogram* No. i 


Everyone can point with pride 
to interesting and unusual facts 
about his particular city. Here are 
a few that may surprise you about 
the "Crossroads of the World;" 

• First in population growth per 
square mile among major cities 
of the U. S. . . . 

• First in nation to have a Civic 
Opera House and Symphony 
Concert . . . 

• Birthplace of first street cable 
railroad cars . . . 

• Terminus of first Overland Pony 
Express . . . 

• City in which the principle of 
television was first perfected by 
Philo T. Farnsworth . . . 

• Location of first planetarium 
projector ever built in the coun- 
try — at Morrison Planetarium 

• Site of nation's first under- 
ground garage — Union Square 

• City with highest per capita in- 
come among largest U. S. cities 

• Headquarters of the world's 
largest bank, based on assets . . 

• Headquarters of the world's 
largest gas and electricity com- 
pany, based on assets . . . 

*A regular feature . . . Ask 

• Bridgehead of the worlds long- 
est and most expensive bridj^e 
(S. F. - Oakland Bay Bridge) and 
of longest single-span bridge in 
the world — Golden Gate Bridge 

• One of the two world commu- 
nication centers in the nation . . 

• Birthplace of the Charter of the 
United Nations . . . 

• Site of the signing of the Japan- 
ese Peace Treaty . . . 

• Nation's coolest major city in 
the summertime . . . 

• Nation's largest nature air-con- 
ditioned city . . . 

• City with largest Chinese settle- 
ment in America . . . 

• Site of tunnel with largest bore 
in the world — through Verba 
Buena Island . . . 

• Location of largest man-made 
island in the nation — Treasure 
Island ... 

• City with longest swimming pool 
in the world — Fleishhacker's . . . 

• Location of world's largest and 
most powerful crane from tlic 
standpoint of lifting force — at 
the S. F. U. S. Naval Shipyard. 

the Chamber for reprints. 

nental traffic through this port. L. T. 'Wai- 
dell, the Port's Mid-'Western Representative 
in Chicago, will be in charge of this display. 
While in the east, Eichholz and Melander 
will attend a meeting of the National Com- 
mittee for Import Development. Eichholz 
will also attend the semi-annual meetiuR of 
the National -Association of World Trade 
Secretaries of which he is Western Vice 



Publlstied every ottier week at 333 Pine St.. San 
Krancisco. Zone 4. County of San Francisco. Cali- 
fornia. Teleptione EXbrook 2-4511. (Subscription. 
One Dollar a year.) Entered as Second Class mat- 
ter April 26. 1944. at tlie Post Office at San Fran- 
cisco. California, under ttie act of March 3, 1879 





San Francisco, Calif. 


t No. 1880 



/. HOWARD PATRICK (lejl), of P,ttiick & Mohc-Klhikiier Co., elected l')54 President of 
the Chamber's Retail Merchants Association at a luncheon meeting this tveek at the St. Francis 
Hotel. Patrick is shoun abate beintf conyratiilatett by Jerome P. Neivbaiier (right), of Davis 
Schonuasser Co., retiring President. Second from left is Harold V. Starr, RMA Managing 
Director, and next, George S. De Bonis of the City of Paris, Second Vice-President. Carl O. 
Hagstrom of General Appliance Co. (not shown), tias elected the First Vice-President. 

Traffic Citations Drop 
From 9- Month Average 

Average weekly traffic violations as mea- 
sured by citations issued dropped more than 
2,000 since inauguration of the Chamber's 
"traffic education program" a fortnight ago, 
according to figures recei\ed Monday from 
the Police Department. 

Leonard S. Mosias, Chairman of the 
Chamber's Traffic and Highway Section 
spearheading the campaign to reduce viola- 
tions, reported the average weekly number 
of citations issued since November 9 had 
dropped to 13,389 as against 15,500 from 
January through October. 

An "abnormally low" number was issued 
during the week of November 9-15 — 12,51.'! 
— and last week the total was 14,265. Al- 
though this was greater than the first 
week's, Mosias expressed pleasure that the 
total was still under the 10-month average. 
"Let's hope the trend continues in th ' 
downward direction," he said. 

Bolstered by the Police Department, San 
Francisco Chapter of the National Safety 
Council, California State Automobile Asso- 
ciation, Judge Lonore Underwood and Pol- 
ice Commissioner J. Warnock Walsh, the 
Chamber has been attempting to impros-. 
on citizens the seriousness of "lawbrcaking 
behind the wheel" and pedestrian violation. 
and the dii'e need for cutting down on vio- 

At the start of the "campaign." San 
Francisco ranked highest in the world for 

Chamber Action 

Highlights of the Past Two Weeks: 

1. Elected new Board of Directors and new Re- 
tail Merchants Ass'n officers (P. 1) 

2. Continued Traffic Education Program (P. I) 

3. Voted extension of Philippine trade agree- 
ments (P. 1) 

•1 Upheld city's competitive position in rarl, 
truck and freight rates case (P. 1) 

5. Through Committeeman award, gained dis- 
tinction in farming field (P. 3) 

6. Compiled special list of sources for Christmas 
Dtcoralions (P. 4) 

7. Saw results of work to obtain highway im- 
provement funds (P. 3) 

Rohde Re- Elected To 
Traffic League Board 

Walter A. Rohde, Manager of the Cham- 
ber's Transportation Department, was 
elected to his fifth term as a director of 
the National Industrial Traffic League at 
the organization's annual meeting, which ho 
attended. November 17-20 in New Orleans. 

The National Industrial Traffic League is 
the largest shipper organization in the coun- 
tr.v. More than 600 traffic experts from all 
parts of the country attended the annual 

citations issued per thousand population. 
Major reasons cited by Mosias for improve 
ment are: civic pride, adherence to law and 
order, .safety, and better flow of traffic. All 
citizens were urged to cooperate in the 

Chamber Elects New 
Board Of Directors 

Thirteen new Directors were elected to 
the Board of the San Francisco Chamber of 
Commerce this week. The organization's 
governing body is composed of 31 leading 
business and industrial executives; 18 mem- 
bers of the 1953 Board will continue to serve 
through the new year. 

The new Board members are: 

M. J. Aurelius, Vice President-Sales, Co- 
lumbia-Geneva Steel Division, United States 
Steel Co.; Joseph M. Bransten, President, 
M.J.B. Co.; James E. Ilolbrook, Vice Presi- 
dent, Pabco Products, Inc.; Graham Kis- 
lingbury, Graham Kislingbury Public Rela. 
tions; E. W. Littlefield, Vice President, 
Utah Construction Co.; 

Philip L. McClure, Assistant Comptroller, 
American Trust Co.; J. G. Motheral, Vice 
President, Batten, Barton, Durst ine & Os- 
born. Inc.; Louis W. Niggeman, Vice Presi- 
dent, Fireman's Fund Insurance Company; 
Laurence H. Odell, Vice President, W. R. 
Grace & Co.; 

John H. Sembower, Assistant to the Vice 
President, Shell Oil Company; John L. 
Simpson, Chairman, Finance Committee, 
Bechlel Corp.; J. F. Sullivan, Jr., President, 
Crocker First National Bank of San Fran- 
cisco; and John I. Witter, Partner, Dean 
Witter & Co. 

Election of 1954 ofHcers will be held De- 
cember 1. 

Extension Urged For 
Philippine Trade Pact 

The Chamber has recommended a two- 
year extension — to July 4, 1956 — of the 
"duty-free" status of Philippine goods en- 
tering the United States and reciprocal 
privileges granted American products 
shipped to the Philippines. 

The Chamber's action was recommended 
by the World Trade Committee. The Phil- 
ippine government requested earlier this 
year that the Philippine Trade Act — the 
basic agreement between that nation and 
the United States — be revised by mutual 

World Traders also asked that the two- 
year extension bo utilized to study and pro- 
pose legislation to correct present inequities 
between the two nations as they apply to 
reciprocal immigration provisions, control 
of trade, and protection of the rights and 
privileges of citizens. 

Rene A. May, World Trade Committee 
Chairman, pointed out that the list of com- 
modities aftected includes almost all prod- 
uc's exported from the Philippines. "The 
sudden loss of this preferred position — the 
dul>-free status of our goods in their mar- 
ket and of Philippine products here — could 
conceivably cause serious trade disloca- 
tions," he declared. 


Friday, November 27, 1953 

General Business Activity 


All major activities in the San Kiancisco 
Bay Area for the first ten months showed 
volume above the corresponding period last 
year. Some activities dipped in tictoher in 
relation to a year ago, but total omplo>- 
ment held within 0.8' r of last October's 
total. Business in San Francisco, after fol- 
lowinR last year's pattern from June 
through September, dipped in October to 
below a year ago in se\eral major groups 
but. in a few. showed surprising strength. 

The fact that October had one less bank- 
ing day this year than last could be of sig- 
nificance in accounting for part of the drop 
in financial transactions in San Francisco 
and throughout the 12th Federal Reserve 
District with corresponding effect in our 

The San Francisco Chamber of Commerce 
Business Activity Index for October at 124.3 
was down G'^'r from last October but the 
10-month average of 124.7 was 2% ahead 
of a year ago. 

Kmplo\ment in the metropolitan area 
during the first 10 months averaged 1.027,- 
040 persons- 1.5'^r above last year. October 
employment in the metropolitan area stayed 
close to the September high with 1.034.200 
persons at work compared to 1,045,000 in 
September and 1.042.800 in October 
year. Percentagewise, the change was insig- 
nificant, amounting to less than 1%. Owing 
to the fact that nearly 11. .500 people with- 
drew from the metropolitan area's labor 
market between September and October, 
unemplo\ment remained practically the 
same as in September — 27,300 compared to 
27.000 a month earlier. 

The manufacturing group (the largest) 
accounted for 219.000 employed persons, ac- 
cording to the State Department of Em- 
ployment estimates for October, or 1% 
fewer than last year — primarily due to the 
change in seasonal pattern in the food proc- 
essing industry: the service group with 
210.300 persons rose 2.2'~'r; retail trade at 
170.100 dropped 0.67r; the transportation, 
communications and utilities group with 
115,100 gained S'Tr ; wholesale trade with 
71,300 was up 0.6'; ; finance, real estate and 
insurance with 64.900 rose 0.9%; agricul- 
ture with 22 900 was up S'/r ; construction 
with 72,000 dropped 5.79'r : and government 
with 86.000 persons was down 8.1 ^c. 

October bank debits for the 5 Bay Arei 
cities amounting to S3, 9 billion were 8.1'"^ 
under October a year ago but the 10 months 
total of $39 2 billion was 1.19r above the 
corresponding period last year. San Fran 
Cisco Stock Exchange transactions market 
value was 10.2% below last October but the 
10 months total was 2 6% above lant year. 
October commercial failures in San Fran- 
cisco, reported by Dun & Bradstreet. 
dropped to one of the lowest levels this 
year, about one-third below last October. 
The 10-month cumulative of 122 was 
slightly above the 120 of a year ago but the 
liabilities were down 36%. 

Department store sales for the first 10 
months in the San Francisco-Oakland Bay 
Area were up 1% compared to last ^ear. 
according to the Federal Reserve Bank of 
San Francisco. Large San Francisco retail 

stores' reports to the U. S. Department of 
Commerce reveal the 9-month trend was 
close to that of last year. Here is the score: 
sales in the food group and furniture and 
appliances group were the same as last 


year: automotive, up 13%: men and boys' 
apparel, up 2'^ but the apparel group as a 
whole, down I'r; and department store 
sales, up 1%. Taxable sales of retail outlets 
for the first half of 1953, however, indi- 
cated a very much stronger rise than has 
been portrayed by the department store 
sample, based on evidence just released by 
the State Board of Equalization. For ex- 

Mni()l(\ retail outlets' taxable sales in the 9 
Counties for the first half of 19.53 amounted 
to ,S1, 289,000,000 and were 7.5% above the 
coriesponding period last year- -while de- 
partment store and dry goods store taxable 
letail sales during the same period $154.9 
million gained onlj' 1.3';r. 

The Port of San Francisco reversed the 
transportation field in October and chalked 
up a gain in revenue tonnage of 1.1% with 
coastwise tonnage up 167.7% : intor-coastal, 
up 13.7%: and foreign, 4.6% over last Octo- 
ber. In contrast, cargo vessel arrivals in 
the San Francisco Bay were off 6.7%. in 
number and 7.3% in registered tonnage; 
freight car movements dropped 12%: and 
truck movements in the San Francisco 
Area were down 0.7%. The 10-month cumu- 
lative in all these fields showed small gains 
over the corresponding period last year, 
with cargo vessel arrivals in San Francisco 
Bay up 4.1%; Port of San Francisco reve- 
nue tons coastwise, up 5.8%, intercoastal, 
up 1.7%, and foreign, up 0.2%; freight car 
movements, up 0.4% ; truck movements, up 
0.3% ; Bay Bridge vehicle traffic, up 2.9% 
and Golden Gate Bridge trafBc, up 3.2%. 

Reports from the utilities field indicate 
little change in October compared to last 
(Continued on Page 4) 






Residential. New Value 

Dwelling Units Number 

Single-Family Units, New Number 

Non-Residential. New Value 

Addns., Alterations and Repairs Value 

REAL ESTATE— Deeds Recorded Number 


FINANCE— Bank Debits Sain 

Postal Receipts S 

S. F. Stock Exchange Shares Traded 

Market Value .$ 


INDUSTRY TREND — 4 Bay Area Counties. Total Employed 

Manufacturing (Number) 

Construction, Contract " 

Finance. Ins.. Real Estate 

Retail Trade 

Wholesale Trade 


Trans., Comm. & Utilities " 

Agriculture " 

Govt.— Fed.. State, City 


TRANSPORTATION Frt. Car Movements Number 

S. F- Airport— Planes In and Out Number 

Passengers Off and On - Number 

Air Mail Loaded & Unloaded Lbs. 

Air Express Loaded & Unloaded Lbs. 

Air Freight Loaded & Unloaded Lbs. 

Rail Express .Shipments Number 

Truck Movements— S. F. Area *Index 

Out-iif-Rtiite Passenger Car Entries into No. Calif. 

PORT OF SAN FRANCISCO— Revenue Tons Total 

Coastwise Revenue Tons 

Intercoastal Revenue Tons 

Foreign Revenue Tons 

CARGO VESSELS (S. F. Boy)— Arrivals Numbei 

Millions of Registered Tons 

UTILITIES— Ind. and Comm. Gas Sales Cu Ft. 

•Elec. Energy .Sales — k.w. hours Index 

Water Con.sumption— Comm. and Ind Cu, Ft. 

NEW DEVELOPMENTS— Tourist and Settler Tnq. No. 

Bay Bridge Vehicle Crossings Number 

Golden Gate Bridge Vehicle Crossings Number 


LIVESTOCK SLAUGHTER ilnsp Dists i Number 



219.0001 pi 
72.0001 pi 
64,9001 pi 
170.1001 pi 
71.3001 pi 
210.3001 pi 
987.. 525 
196.. 555 





,027.0401 p) 
218.1301 p) 
170.8901 p) 
71.5701 pi 
205.9301 pi 
116.1201 pi 
2.2601 p) 
















737.. 341 










♦New .Series (1947-49 AvE=100i (a) September latest, (hi 9 mos, latest 
(pi Preliminary. Basic Data sources not shown due to space limitation. 

ici March. .June. Sept. quarterly ave. 
but available upon request. 


Friday, November 27, 1953 


Highway Commission Allots $14 Million 
To Chamber-Recommended 1954 Projects 

The State Highway Commission has allo- 
cated $14,130,000 in the 1954-55 budget for 
San Francisco projects recommended by the 
Chamber's Traffic and Highway Section last 
August, according to Section Chairman 
Leonard S. Mosias. 

Allocations included $2,210,000 to com- 
plete the Bayshore Freeway within San 
Francisco by 1955, and $5,000,000 to start 
construction of the Embarcadero Freeway. 
The latter will ultimately circle the water- 
front from the Bay Bridge to Bay Street, 
Mosias said. 

Here are the projects covered by the al- 

1. Bayshore Freeway, from one-tenth 
mile south of South City limits to Third 
Street— one mile, $850,000. 

2. Bayshore Freeway, two-tenths mile 
from Fifth Street to Third Street at Har- 
ri;on— $1,360,000. 

3. Embarcadero Freeway, 1.5 miles, from 
Day Bridge at Fourth Street to Broadway 
(portions)— $5,000,000. 

4. Funston tunnel illumination— $120,000; 
and various rights of way on State high- 
way routes in San Francisco — $6,800,000. 

The Chamber recommendations to the 
Commission were the result of an extensive 
study of San Francisco's traffic and high- 
way needs. The highway budget, containing 
an all-time high of $20.5,110,000 for major 
construction purposes, reflects the I'^-o-cent 
gas ta.v hike voted by the legislature last 

City's Second Quarter 
Retail Sales Hold Up 

Taxable sales of tangible personal prop- 
erty by San Francisco retail outlets during 
the second quarter of 1953 amounted to 
$224,362,000 — practically identical to first 
quarter sales, but 1.8 per cent below second 
quarter sales last year, according to the 
Chamber's Research Department. 

However, second quarter sales of certain 
store groups in San Francisco were well 
above those of the corresponding period 
last year, according to the Chamber study, 
which was based on the latest report of the 
State Board of Equalization. 

Specialty store sales of $19,794,000 were 
up 12.2 per cent ; grocery store taxable 
sales amounting to $11,645,000 were up 2.8 
per cent: packaged liquor store sales of 
$6,698,000 were up 9.4 per cent; eating and 
drinking place sales of $40,118,000 gained 
6.1 per cent; drug store sales of .$7,629,000 
gained 1.4 per cent; household and home 
furnishing store sales of $13,487,000 gained 

1.7 per cent; hardware store sales of $2,- 
351,000 gained 3.4 per cent; new and used 
motor vehicle sales amounting to $4,325,000 
were up one per cent; and service station 
sales of $8,072,000 climbed 47.1 per cent. 

In the major store groups, only general 
merchandise sales of $37,944,000 were off 

4.8 per cent and building materials yards 
Ea'es of $4,147,000 were off 34.7 per cent. 

With 27 per cent of the nine-county resi- 
dential population, San Francisco accounted 
for 33.7 per cent of the area's total second 
quarter sales of $666,311,000. 

Finance Chairman For 
Bay Area Science Fair 

Howard G. Vesper, President of California 
Research Corp., has been elected chairman 
of the finance committee of the first annual 
San Francisco Bay Area Science Fair, of 
which the Chamber is one of several co- 

H. H. Fuller, Chairman of the Chamber's 
Industrial Advisory Committee, said the 
Fair, to be held next April at the Academy 
of Sciences in Golden Gate Park, will bring 
together exhibits from junior high and h'gh 
school students in the 10 Bay Area coun- 
ties. The Fair is designed to develop stu 
dent interest in scientific and technical 

Newbauer Says Course In 
Selling Worth Repeating 

Enthusiastic reception of the retail sales- 
manship course sponsored by the Chamber's 
Retail Merchants Association in cooperation 
with the San Francisco Unified school dis- 
trict justifies future repetition of the 
course, Jerome P. Newbauer, RMA presi- 
dent, declared this week. 

Approximately 200 persons attended each 
of the three sessions held at Mission high 
school. Because of the success of the pro- 
gram, consideration will be given to expand- 
ing and repeating the course at a later 
date, Newbauer said. 

Speakers at the three sessions were: 
Richard M. Oddie, director. Small Business 
Advisory Service. Bank of America N. T. & 
S. A.; 6. D. Fuller, manager, J. J. New- 
berry Co., Mission District; and Robert G. 
Wilhclm, store manager. The Emporium, 

Reginald Y. Alexander, Specialist in 
Sales Training, San Francisco Public 
.Schools, was the instructor. 

ALYSON E. SMITH (left), member of the 
Sail Francisco Chamber of Commerce's Agri- 
ciilliirat Committee ami publisher of the Pa- 
cific Stockman, lias presented recently with an 
"Honorary Degree of State Farmer" by Mel 
Berry. Eureka, secretary of the California Asso- 
ciation. Future Farmers of America. Smith re- 
ceived the honor in recognition of his contri- 
butions to the rural youth organization. The 
"degree" uas presented at a meeting of the 
Chamber's Agricultural Committee at the Fair- 
mont Hotel, at uhich Thor H'. Christensen 
(right), vice-chairman, presided. 

San Francisco Industry 
Doubles 1952 Record 
For First Nine Months 

Proof that manufacturers are well 
beyond the stage of "thinking" about 
San Francisco as factory locations 
and are actively establishing facilities 
to take full advantage of this city's 
rich present and potential market was 
emphasized this week in a Chamber 
report which shows industrial invest- 
ments for the first nine months of 
1953 have more than doubled those of 
the 1952 period. 

Twenty-four thousand dollars worth of 
commitments during the month of Septem- 
ber brought the nine-month total for San 
Francisco to $13,433,6.50 and created 609 
new jobs. Last year the total through Sep- 
tember was less than $7,000,000. 

Yet, according to Industrial Department 
figures, the nine-month investment total 
was secured through 21 fewer projects than 
last year, denoting that the individual proj- 
ects are more substantial than those of the 
past year. 

In the 12-county Bay Region, one new 
plant and 17 expansions of existing facilities 
brought $4,128,000 in commitments for 
September; and in the 48-county Northern 
California, $6,128,000. 

These September totals produced the fol- 
lowing cumulative figures for nine months: 

San Francisco 
6 New Plants 
47 Evpa 

>, 433, 6,50 603 Jobs 

a.v Region (12 Ci 

79 New Plants 
2.55 Expansions 

Norttiern Carfornij 
92 New Plants 
2»!) Expansions 

.*!1 23.327,400 

.'5213.242. 684 

Chamber Will Argue In 
LC.C. Rail Rates Case 

The Chamber's Transportation Depart- 
ment v/ill file briefs and argue before the 
Interstate Commerce Commission in a case 
involving rail rates between San Francisco 
and the Pacific Northwest, which the Cham- 
ber claims are unreasonable and prejudicial 
in relation to the Los Angeles rates. 

The rail rates, now under investigation by 
the I.C.C. on protest of the common carrier 
truck lines, were substantially reduced in 
an effort to roco\er and retain certain high 
class traffic which had been, or threatened 
to be, diverted to forwarders using motor 
carriers at contract rates. 

The rate differential between Los An- 
geles-Portland and San Francisco-Portland 
was reduced from 47.1.5 cents to 24 cents 
as the result of greater reductions in the 
rates from Los Angeles than those from 
San Francisco. 

Maintenance of a proper relationship be- 
tween the rates from the Los Angeles area 
and the Bay Area is exceedingly important, 
and affects not only the Bay Area's ability 
to attract new industries in competition 
with the Los Angeles area, but may ser- 
iously aflect its existing industries, accord- 
ing to the Chamber. 


Friday, November 27, 1953 


San Francisco Chambcrgrapli* 

No. 2 


Allluiu^li Siin I-runcistii's eccinumy is highly diversified, much of it is de- 
pendent on the production of new wealth. In a highly urbanized area, this 
occurs mainly through manufacturing. If there is enough manufacturing 
employment, particularly to provide jobs for a rapidly growing population, 
the retail, wholesale and service trades are prosperous. 

The chart above shows that trends with respect to San Francisco are en- 
couraging. Two interpretations are most significant: 

(1) manufacturing jobs are increasing faster than population; and 

(2) with population continuing to increase in San Francisco, manufactur- 
ing jobs per 100 population in the City can still increase without even 
reaching the national level. 

Here arc the data; 


Population I Apr. 1, 

California United States 

t'ensust 634.536 

'Manufacturing Employment 

(1939 U. S. Census) 38.363 

Mfg. Emp. per 100 Pop 6.04 

Population estimate ^July 1'. 
'Manufacturing Employment 

(1947 U. S. Census) 

Mfg. Emp. per 100 Pop 

357. 09S 

7.36.631= 2.026. .5S4= 10.194.0003 143.375.0003 

Population (estimate July 1> 799.700' 2.430.0.50' 12.075.000= 159.696.000" 
'Manufacturing Emp. (JuneK. 76.500' 217.200' 1.023.700' 17.155.000« 

Mfg. Emp. per 100 Pop 9.57 8.87 8.48 10.74 

% Increase. Mfg. Jobs, ■40-'33 58.4 28.2 64.0 46.9 

% Increase, Pop. '40-'53 26.0 67.6 74.8 21.3 

'Includes all employees. ^Interpolated hack from Apr. 1, 1950 at 1940-1950 aver- 
age monthly rate. 

'U. S. Census July 1 estimate. 'San Francisco Chamber of Commerce estimate. 
''Department of Finance. State of California. ""Current Survey of Business" — 
U. S. Dept. of Commerce. 
'Department of Employment estimates. State of California. 

*A regular feature . . . Ask the Chamber for reprints. 


In Committee Aleetings 

elli's, 12 noon. 

Agenda: Report on national foreign trade convention. 

Commercial Club. 12 noon. 

Aeenda: Discussion of atmospheric pollution and 

technical library facilities. 
AR.MED FORCES SECTION — December 7. Presidio. 
12 noon. 

Agenda: Discussion of section program for 1954. 

PROni'f E MARKET SECTION — December 8. Room 
200. Chamber, 10:30-12 noon. 

AKenda; Discussion of possible new produce term- 
mont Hotel. 12 noon. 

Agenda: Discussion of plans for Agricultural-Busi- 
ness Conference of 1954. 
Room 200. Chamber. 10:30-12 noon. 

Agenda: Discussion of 1954 work program. 

PUBLIC HEALTH SECTION — December 10. Drake 

Wiltshire Hotel. 12 noon. 

Agenda: Discussion of plans for hobby show for 
older people and January luncheon for Dr. Edward 
J. McCormick, President, American Medical Asso- 


A list of Christmas tree and decoration 
sources is now available in the Chamber's Do- 
mestic Trade Department — EXbrook 2-4511, Ext. 
56. The list includes information on obtaining 
licenses, Christmas tree organizations, dealers 
in trees, decorating materials, accessories, orna- 
ments, paints, and packages of glace and candied 


I Hitting The High Spots | 

1 With W.ilt Drown = 


pres. of the SF Sales Executives' Ass'n. presided at 
the recent Western Regionol Sales Monogement 
Conference at the F'mont; theme of the meet: "It 
Will Take More In '54." Joseph M. O'Donohue, 
Mgr. of the Chamber's Membership Relotions Dept., 
was elected to the Association's Board. ... KRON- 
TV quietly observed its fourth birthday Nov. 15; in 
4 yrs. the stotlon's time on the air has grown from 
20 hrs. a week to 105 hrs. . . . "BETHLEHEM PA- 
CIFIC STEEL in the Boy Area" Is the title of a 
handsome new booklet published by Bethlehem 
Poclflc In which the story of its steelmaklng and 
fobrlcating facilities in this area is told in full color. 
...SPEEDWRITING, the "a-b-c shorthand" school, 
recently opened downtown classrooms at 821 Mar- 
ket. Rm. 564, moklng enrollments ond closses easy 
for business-district persons. . . . MILTON W. ME- 
LANDER (World Trode Ass'n Pres.) ; W. J. Gilstrop, 
Eric Hollbeck ond Alvln C. Elchholz will report at 
on Ass'n meeting Dec. 2, on the recent Not'l For- 
eign Trode Convention they attended in N. Y. . . . 
HILTON LITE CORP. onnounces an Innovation in 
Its cigarette lighter: a "fluid eye" which tells you 
when a refill is needed. . . . "FIRST UTILIZATION 
of o roilrood tunnel in the U. S. for underground 
storage of irreplaceable records" is the description 
Jules Chorbneou affixes to his Western States 
Atomic Voults. Inc. enterprise in Santa Cruz Co. 
. . . W. G. PEOPLES has been oppointed vice- 
president, system freight traffic. Southern Pacific 
Co., effective Jan. 1, 1954, succeeding W. W. Hale. 
George L. Bulond, vlce-pres. & Gen. Counsel for 
Southern Pacific, has been elected to the com- 
pany's boord of directors. 

Business Activity 

(Continued from Page 2) 
October, but slight gains for the 10-month 
perioil amounting to 4.2 7o in power sales 
and 1.2% in commercial and industrial 
water consumption. 

The Consumer Price Index (1947-49 av- 
erage=:100) in San Francisco for All Items, 
116.9 for September reported by the U. 
S. Department of Labor — was 0.7% above 
June and 2.19r above September last year; 
the March-Junc-Septembor quarterly aver- 
age of 116.1 was up 1.8% over a year ago. 



Published every other week at 333 Pine St., San 
Francisco, Zone 4. County of San Francisco. Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year.) Entered as Second Class mat- 
ter April 26, 1944. at the Post Otllce at San Fran- 
cisco. California, under the act of March 3, 1879 







San Francisco, Calif. 


t No. 1880 1 


DECEMBER 11, 1953 


Chamber Starts Drive 1954 officers elected 

To Maintain Airport's 
Connpetitive Position 

Agpressive action to improve the competi- 
tive position of the San Francisco Interna- 
tional Airport has been authorized by the 
Chamber Board of Directors at the request 
of the Aviation Section. 

In view of recent overtures by Los Angeles 
to certain international air carriers, a special 
Chamber Committee will cooperate with the 
Public Utilities Commission and other offi- 
cials in a program to point out the advan- 
tages of San Francisco's airport. 

Two of these, according to Clay Bernard, 
Aviation Section Chairman, are: 

(1) It is (he most modern centrally located 
airport on the entire western slope of the 
I'nited States, representing a capital invest- 
ment in excess of 50 million dollars; and 
(2) it is the only major metropolitan airport 
possessing a new lO-million-doUar terminal 
building capable of properly accommodating 
both international and domestic air com- 

Bernard pointed out that his Section is 
particularly concerned with the Japan Air 
Lines, Philippine Airlines and Scandinavian 
Airlines System, all of which have been re- 
cently approached by Los Angeles. In addi- 
tion, British Commonwealth Pacific Airlines, 
Pan American Airways, and, periodically, 
Canadian Pacific Airlines use the San Fran- 
cisco International Airport as a terminal, he 

Local Officials Report on 
World Trade Council Meet 

Highlights of the recent National Foreign 
Trade Council convention in New York City 
were reported to more than 80 members of 
the Chamber's World Trade Association at a 
luncheon meeting last week. 

Speakers and their subjects were: W. J. 
Gilstrap, vice president, Wells Fargo Bank & 
Union Trust Co., "International Finance;" 
Kric Hallbeck, vice president. Bank of Amer- 
ica N.T. & S. A., "International Investments 
and Ta.xes;" Milton W. Melander, export 
manager, Stauffer Chemical Co., "Current 
Trade Problems;" and Alvin C. Eichholz, sec- 
retary. World Trade Association, "General 

Gilstrap, who served as chairman of the 
panel on international finance, reported that 
the main topics were convertibility, sterling, 
Brazil and German competition. Gilstrap re- 
lated his belief that Brazilian finances are 
being managed competently, but said that 
prospects of trade with Brazil are not too 
good due to their tight controls over dollar 

While American foreign investments. Hall- 
beck reported, have about doubled in recent 
(Continued on Page 4, Column 1) 

Jesse W. Tapp. New Chamber President, 
Sees Vital Work, Year of Progress Ahead 

Jesse W. Tapp, Executive Vice President, Bank of America N. T. & S. A., 
was elected 1954 President of the San Francisco Chamber of Commerce by the 
organization's recently-named 1954 Board of Directors whicl: convened Tues- 
day, December 1, at the Fairmont Hotel. Mr. Tapp, who lias served as a Direc- 
tor of the Chaml)er for two years and as Chairman of the organization's 

Agricultural Committee, will take office Jan- 
uary 1. He will succeed J. W. Mailliard, III, 
Vice President of Mailliard & Schmieden. 

Other Officers 

Named also at the annual election meeting 
of the Board were: 

Charles S. Hobbs, President, Hale Bros. 
Stores and Vice President, Broadway-Hale 
Stores, Inc. — First Vice President; 

James E. O'Brien, Attorney, Pillsbury, 
Madison & Sutro — Second Vice President; 

John B. Watson, President, Goodyear Rub- 
ber Company — Third Vice President; 

G. L. Fox, General Manager, San Francisco 
Chamber of Commerce — Fourth Vice Presi- 
dent and (Jeneral Manager (re-elected); 

Marco F. Hellman, Senior Partner, J. Barth 
<& Company — Treasurer; 

Philip L. McClure, Assistant Controller, 
American Trust Company — Assistant Trea- 

Marie A. Hogan, Secretary, San Francisco 
Chamber of Commerce — Secretary (re- 

In accepting the 1954 Chamber Presidency, 
Mr. Tapp said: 

"I am looking forward to working with the 
outstanding men elected to the Chamber's 
Board of Directors and with the Chamber's 
membership during the coming year on a 
number of projects vital to the present and 
future of San Franci.sco. 

"This is a city of tremendous progress and 

great opportunity. It is also a city with its 

share of problems and tasks — I would be the 

last to deny this. Our great growth of recent 

(Continued on Page 4, Column 1) 


New Leader Is Expert 
In Agriculture Field 

Nationally recognized as an expert in agri- 
cultural economics, Jesse W. Tapp, Executive 
Vice President of the Bank of America, is 
also a member of the institution's managing 
committee and of the advisory council of its 
board of directors. In addition, he is a mem- 
ber of the general finance committee, and of 
the subcommittees on loans and on invest- 
ments. He maintains his office at the bank's 
headquarters in San Francisco. 

Prior to his affiliation with the Bank of 
America in 1939, he was engaged in research 
and administrative work in the field of agri- 
cultural economics, and was associate admin- 
istrator of the .Agricultural Adjustment 
Administration, president of the Federal Sur- 
plus Commodities Corporation, a director of 
the Commodity Credit Corporation and a di- 
rector of the Federal Crop Insurance Corpo- 

He has done graduate work in economics at 
Harvard and the University of Wisconsin, 
and is a graduate of the College of Agricul- 
ture of the University of Kentucky. He is a 
native of Kentucky, and since coming to Cali- 
fornia has been active in the economics and 
agricultural sections of the Commonwealth 
Club of San Francisco, and a member of the 
.Agricultural Committees of the California 
(Continued on Page 4, Column 1 ) 

Chamber Action 

High/ighfs of the Past Two Weeks: 

1. Elected ;95-/ Officers (P. 1) 

I. Began ft^ht for airport position (P. 1) 

3. Continued traffic education proj^ram (P. 2) 

i. Reported on Marysiille trade trip (P. 2) 

5. Attended meeting in interest of increased Bay 
Area shipyard work (P. 4) 

6. Began dedication plans for coming completion 
of airport building (P. 2) 

". Reported on world trade contention (P. 1) 
y. Gave vote of conhdcncc to Ezra Benson (P. 3) 


Friday, December 1 1, 1953 

Need for Driving 
Improvement Cited 
To Reduce Violations 

Averaue woekly tratTic violations in San 
Francisco as measured by citations issued 
continue to be well under the rate for the 
first ten months of 195;{, Leonard S. Mosias, 
Chairman of the Chamber's TralTic and lliKh- 
way Section, reported this week. 

But, he said, citations are still beinR issued 
in "large numbers" in both the moving and 
non-moving fields and there is still a strong 
need for cooperation by the public toward 
correcting driving and pedestrian habits. 

The Chamber is in the fourth week of a 
"traffic education" program designed to cut 
down on illegal driving and walking and 
take San Francisco down from its dubious 
pedestal of having the largest number of 
citations issued per thousand population of 
any city in the world. 

The program, cooperated in by the Police 
Department, Tralfic Court, Safety Council, 
and others, has consisted chieHy of publi- 
cizing driving errors and releasing through 
newspapers and radio a weekly "box-score" 
of citations. 

Range Film Does Job in 
Urban-Rural Relations 

Five ((ipit's of the sound and color motion 
picture "Hills of Grass" are now in constant 
circulation throughout the State and are 
proving exceedingly effective in strengthen- 
ing the San Francisco Chamber's relation- 
ships with agriculture. 

Thus reported Thor Christensen, Vice 
Chairman of the Chamber's Agricultural 
Committee and Chairman of the Range Rec- 
lamation Section, last week. 

The Agricultural Committee cooperated 
with the University of California in produc- 
tion of the film recently. W. I". Wing, secre- 
tary of the California Wool Crowers' 
.Association, reported the Chamber has been 
repeatedly praised by members of his organ- 
ization for the effort and end result. 

Airport Fete Planned 

Appropriate dedication ceremonies for the 
new ten-million dollar terminal building at 
the San Francisco International Airport, 
scheduled for completion by next summer, 
are being studied by the Chamber's Aviation 
Section headed by Clay Bernard in cooper- 
ation with the Junior Chamber of Commerce 
and the Public Utilities Commission. Plans 
will be announced soon. 


Letters and other communications received 
from hundreds of Business-Education Day 
sponsors and teachers since this year's event, 
November fi, indicate a high degree of satis- 
faction with the program and a hope that it 
will continue, according to "B-E" Day Chair- 
man Ross Buell. 

He said it was the general feeling that this 
year's event — fourth annual of its kind spon- 
sored by the Chamber in cooperation with the 
Board of Education — was the "most success- 
ful ever." More than 3400 teachers visited a 
total of 230 San Francisco business firms and 

Participating firms are overwhelmingly in 
favor of continuing the B-E Day programs 
and indicated that they plan to participate in 
future events, Buell said. "The teachers were 

enthusiastic and interested," one firm re- 
ported, while another said: 

"We hope the teachers benefited as much 
as we did." 

The firms also indicated they are in favor 
of continuing the Education - Business Day 
held each Spring when the representatives 
of business visit the schools to become ac- 
quainted with their operations and problems. 
Practically all of the business firms indicated 
they plan to have representatives participate 
in the next visit to the schools. 

The programs have done much to improve 
the relationships between the schools and 
business over the years, Buell said, and one 
firm reported this year that they wars 
"greatly impressed by the type of teachers 
in San Francisco schools." 

RUSSELL G. SMITH (standing) executive vice 
president, Bank of America N. T. & S. A , hosted 
teachers on "B-E" Day. Here he is shown with (left 
to right) John Schneider ond Frank Gerard of Stale 
College and Miss Olympio O'Haro. principal of 
Sutro and George Peabody Schools. 

SPANISH TEACHERS Lorraine Ungorettl (left) 
and Victorine Alibertini, guests of General Electric 
Company on "B-E" Day, use the company's non- 
commercial short wave station KGEI to broadcast 
information on the day's event. General Electric 
maintains the station as a public service. 

Chamber Inter-City 
Group Reports on 
Marysville Trade Visit 

Recommendations for furthering San 
Francisco's relationships with Marysville are 
contained in a report on a trade development 
trip to the area by members of the Chamber's 
Inter-City Section. The report is now avail- 
able to the membership at the Chamber's 
Domestic Trade Department, according to 
John E. Jones, executive vice-president of 
the Harry W. Brintnall Co., Trip Chairman. 

While Marysville businessmen cited as an 
inconvenience the lack of available hotel 
rooms in the first class price range and ex- 
pressed concern over San Francisco's park- 
ing problems, they stated San Francisco 
prices are competitive and transportation is 
"prompt and dependable." 

Many of the Marysville merchants, Jones 
reports, feel some form of consolidated ship- 
ping should be available so that a merchant 
can make one payment for a full load of mer- 
chandise rather than minimum weight pay- 
ments for many small shipments. 

.San Francisco, Jones said, can create good- 
will with the Marysville people through: 
(1) cooperation in the study of future high- 
way developments; (2) promotion of Route 
232 between Marysville and Sacramento; 
(3) distribution of recreational and tourist 
literature; (4) support of bond issues for 
water development projects, and (5) consid- 
eration of the economic importance of Beale 
Air Force Base to Marysville. 

The trade trip was one of a series made 
throughout the year to various key cities in 
San Francisco's trading area for the pur- 
pose of increasing this city's wholesale trade 
with outlying areas. 

For copies of the report, call EXbrook 
2-4.511. Local 76. 

Blame Cotton Export 
Loss on State Tax 

The California personal property tax lev- 
ied in March of each year has discouraged 
construction of cotton warehousing facilities 
and California ports are losing a substantial 
part of their potential exports, A. V. M at- 
tingly, traffic representative for the Port of 
San Francisco, told a Senate Subcommitte? 
on Cotton Taxation in Fresno November 30. 

Representing the Chamber and the Board 
of State Harbor Commissioners, Mattingly 
said public warehousemen can see no induce- 
ment to build cotton facilities. Cotton owners 
remove their inventory from California stor- 
age at tax time, leaving the cotton ware- 
houses empty between March and October. 

Each year, more California cotton is find- 
ing its way into storage facilities at Gulf 
Port Warehouses from where it is re- 
exported, he declared. Out of a total cotton 
crop of 1,818,000 bales in 1952, some 1,274,- 
000 bales were shipped out of California bv 
rail and 303,000 bales were sent by rail 
directly to the Gulf. 

A revision of the method of taxing cotton 
was suggested by Mattingly in order to make 
possible a 12-month storage program. He 
said surveys indicate a potential export of 
one million bales of San Joaquin vallev cot- 
ton through the San Francisco port if ade- 
quate storage is made availabl" and the 
method of taxation is changed to pormit full 
time usage of the facilities. 

Friday, December 11, 1953 


Welcome . . . 

New Chamber Members! 

The Bourcl of Directors of the San Frainhco 
Chamber of Commerce is proud to present the 
following new members of the organization. 
These San Franciscans have aclcted their names to 
the lony. list of progressive business people irhii 
are working together, with their Chamber i/l 
Commerce, to achieve greater individual groull' 
through community strength and prosperity. 


Letter Service 84 - 9th Street 



321 Middlefield Road 

Menlo Park, California 


Dental Supplies 830 Market Street 


Real Estate 508 Balboa Street 


General Contractors 2903 Geneva Avenue 


Architects 173 Maiden Lane 


Grain Importer 544 Market Street 

CO., INC. 

Mfrs. Chrome Furniture 1355 Market Street 


Unemployment Tax Consultants 

3871 Piedmont Avenue 

Oakland, California 


Employment Agency 690 Market Street 


Ceramic Tile 252 - 12th Street 


Import-Export 126 Post Street 


Material Handling Equipment 

390 - 7th Street 


Export Packing 830 - 7th Street 

ger Robert H. Wylie (left) and Chief Administra- 
tive Officer Thomas A. Brooks (signing) concluded 
an agreement this week whereby the much-discussed 
giant relief mop of California will remain in the 
Ferry Building for "up to five years" while the City, 
which takes over ownersh'p. develops a permanent 
site for the "world's largest" relief model. Observ- 
ing the signing ceremonies which took place in City 
Hall is Chamber General Manager G. L. Fox (cen- 
ter) who on behalf of the Chamber was instrumental 
in bringing about the agreement between the Board 
of State Harbor Commissioners and the City. 

NEW AIR SERVICE — The "City of Tokyo," flag- 
ship of the Japan Air Lines luxury fleet, arrived in 
San Francisco from Japan last week preparatory to 
inouguration of twice -weekly service between San 
Francisco and Tokyo by Japon Air Lines in early 
February. Shown above is Yoshito Kojima (right), 
vice president of the line, indicating to Chamber 
President J. W. Moilliard, III the route of the new 
Douglas DC-6B aircraft. In the welcoming party at 
the airport last week were G. L. Fox, Chamber Gen- 
eral Manager, and Yasusuke Katsuno, Japanese Con- 
sul General. 

Chamber Lauds Benson's 
Agricultural Program 

An expression of confidence in the sound- 
ness of Secretary of Agriculture Ezra T. 
Benson's approach to the nation's agricul- 
tural problems was voted by the Chamber's 
Board of Directors last week at the request 
of the Agricultural Committee. 

As a result, Benson and other appropriate 
government officials have been advised that 
the Chamber is "generally in accord with 
Secretary Benson's efforts to encourage 
greater individual freedom for the farmer, 
encourage trade, promote agricultural effi- 
ciency through research and education, pre- 
vent the freezing of farm production in 
uneconomic patterns, and enable American 
farmers to compete on the world market." 

The Board commended "the courage 
whereby Secretary Benson has refused to re- 
sort to patch-work, short-range expediencio •. 
in his efforts to realize, through democratic 
processes, his long-range goal of stability of 
farm prices and incomes achieved by pro- 
duction geared to the demand of expanding 

'Look' Magazine Salufes 
S.F. Police Deparfmenf 

Success of the San Francisco Police De- 
partment in combatting crime is graphically 
told in a five-page picture-article in the De- 
cember 15 issue of LOOK Magazine, accord- 
ing to Chamber General Manager G. L. Fox. 

He said the feature, which shows foot 
patrolmen as well as the famed "flying 
squad" in action, was made possible through 
the Chamber's Publicity Department which 
secured the interview between LOOK writer 
Dan Fowler and Police Chief Michael Gaffey. 

"San Francisco's citizens are getting bet- 
ter police protection all the time," according 
to the magazine. 


I Hitting The High Spots | 

= W nil W'.ill lirc.wn = 

13,494 TRAFFIC CITATIONS were issued last wk. 
in SF. 11,630 were for non-moving violations, 1.698 
for moving: 107 were pedestrian violations, 36 iuve- 
nile and 23 serious enough for bookings. The total 
is still under the overage weekly number through 
October, which was 15,500 — but SF'ns still hove o 
long way to go before they're legal and careful 
drivers! . . , G. L. FOX, Chamber General Manager, 
was principal speaker at the installation of officers 
of the Watsonville Chomber of Commerce earlier 
this month. L. L. Jones. Watsonville superintendent 
of schools, was installed as President and John W. 
Sheffield as Manager . . . MORE THAN 250,000 
visitors from all parts of the country ore expected 
to attend 14 market showings scheduled in SF dur- 
ing the winter and spring of 1954, the Domestic 
Trade and World Trade Depts. reported lost wk. A 
full listing of the shows with estimated exhibitors is 
available at the Chamber . . . ONE OF THE MOST 
USEFUL and effective maps of the Bay Area's port 
facilities produced in many o year has been pro- 
vided by the Marine Exchange. Presenting an oerial 
view of the entire areo including Sacramento and 
Stockton, the map identifies all ports and even piers 
by number. An index further identifies facilities by 
owners and users. Here's something that will cer- 
toinly receive lorge usage! . . . THE CHICAGO 
SHIPPER hos established a new office In SF — at 
and technical library facilities ore two subjects to 
be discussed today at a meeting of the Chamber's 
Special Projects Committee in the Commercial Club 

. . P.G. & E. hos made ovailable, free of chorge, a 
new series of film slides in color, with recorded nor- 
ratlon, as material for garden clubs, service clubs 
and others . . . LOUIS ROSENTHAL AGENCY on- 
nounces removal of its offices to 256 Montgomery 
St., 3rd floor . . . 792,000 TELEVISION SETS ore now 
in the Bay Area, acc'ding to the SF Television Sta- 
tions Committee headed by Philip G. Lasky of KPIX, 
Charles Therlot of KRON-TV and Vincent Fronds of 

VISIT TO MARCHANT — Another In the Cham- 
ber's series of visits to Boy Area industry for San 
Francisco Consular Corps members, foreign govern- 
ment representatives and overseas Chamber officials 
in this city, took place recently when a group visited 
Marchont Calculators Inc.. in Emeryville. Plant offi- 
ciols provided an excellent tour of facilities. Here 
part of the group is shown examining an Acme- 
Gridley multiple-spindle screw machine. 


Friday, December 11, 1953 

1954 Officers Elected; 
Tapp Named President 

(Continued from I'aRe 1) 

years has brought added headaches as well as 

"Hut this city has never been known to hide 
its face from challenge. We've done all right 
up to now, and I feel that the years ahead will 
give new emphasis to the old saying that San 
Franciscans 'know how' — know how to keep 
abreast of their own swift progress. 

"For the year 1954 I hope the Chamber's 
Directors and I will have the satisfaction of 
contributing in some part to further ad- 

"We have not only a Hoard membership of 
outstanding calibre, but Staff organization 
and Commitloo orK'ani/ation geared to do im- 
portant iobs for San Francisco. The outgoing 
officers ha\e tackled many of these jobs, and 
it will be our lot to carry on this good work 
as well as to initiate new projects for the 
benefit of San Francisco." 

Officials Report on 
World Trade Meeting 

(Continued from Page 1 ) 
years, the total is still small compared to the 
capacity of U.S. corporations for investment. 
Government programs to encourage foreign 
investment have not been too successful, and 
there are indications that further concessions 
may have to be made. 

Forecasts of activity for the coming year, 
according to Melander, indicate that imports 
in 1954 will fall five per cent below this year, 
and exports will decline five to eight per cent. 

Eichholz reported there was every indica- 
tion of increasing competition from other 
free nations of the world for export markets, 
particularly in South America, which U. S. 
exporters have long considered their own. 
Germany and England are making particu- 
larly strong bids for these markets, he said. 

New Channber President 

(Continued from Page 1) 
State Chamber of Commerce and of the San 
Francisco Chamber. 

From August 194.3 to April 1945, Mr. Tapp 
served as president of the Axton-Fisher 
Tobacco Company of Louisville, Kentucky. 
Upon liquidation of the firm, Mr. Tapp re- 
turned April 1, 1945, to his vice presidential 
duties with the Bank of America. He was ap- 
pointed executive vice president of the Bank 
of America in September of 1951. 

In December 1952, he was appointed by 
President Eisenhower as a member of the 14- 
man Interim Advisory Committee on Agri- 
cultural Policy and in .\ugust 1953, as a 
member of the permanent 18-man committee 
to advise on agricultural policy. He is also a 
member of the 17-man Commission on For- 
eign Economic Policy appointed by President 
Eisenhower in August 1953. 

He was recently appointed to the Credit 
Policy Commission of the American Bankers 


San Francisco Progrcssogram ' 

No. 4 


The latest link in a coordinated 
system of modern freeways that will 
eventually connect all portions of Francisco is a two-mile section 
of the Bayshore Freeway, pictured 
above, which was opened to traffic 
October 1 with ceremonies spon- 
sored by the S.F. Chamber. 

Recognizing that this rapidly 
growing financial and trading center 
of the West, bounded on three sides 
by water, must have a modern free- 
way and traffic system in order to 
serve the expandmg economy, the 
Chamber's Traffic and Highway 
Section has cooperated with public 
agencies on a complete city -wide 
traffic-ways plan. 

The program, long-range in plan- 
ning and execution, has been pushed 
for several years at annual meetings 

with members of the State Highway 
Commission at Sacramento. San 
Francisco's needs, along with the 
Chamber's recommendations for 
project allocations for the coming 
year, have been presented at these 

As a result, San Francisco's allo- 
cations in state highway budgets 
have increased substantially during 
the past several years. A total of 
$14,130,000 was allocated in the 
19'i4-55 State Highway Commission 
budget for San Francisco projects. 

Funds are now allocated to com- 
plete the Bayshore Freeway within 
San Francisco by 1955, and to start 
construction of the Embarcadero 
Freeway which will ultimately circle 
the waterfront from the Bay Bridge 
to Bay street. 

i roiular feature . . . Ask the Chamber for reprints; 
EXhrook 2-4^11. Research Deft., Ext. 13 or 14. 

Shipbuilding Meet Today 

The Chamber's Shipbuilding Committee, 
headed by W. P. Fuller, III, will meet today 
with representatives of the Oakland Cham- 
ber and Bay Area Congressmen to coordinate 
activities on behalf of Bay Area shipyard 
construction, repair and conversion projects. 


Ralph S. Cless, Jr., Ass't Editor 

Published every other week at 333 Pine St., San 
Fnncisco, Zone 4, County of San Francisco, Cali- 
fornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year.) Entered as Second Class mat- 
ter April 26, 1944, at the Post Office at San Fran- 
cisco, California, under the act of IVIarch 3, 1879. 


San Francisco, Calif. 
Permit No. 1880 



DECEMBER 25, 1953 


Lisf of 1 


Tapp Says 1954 Will Be Good Business 
Year; Cites Important Population Gains 

The business outlook for 1954 in San Francisco, the Bay Region and North- 
ern California is one of high level activity for business, industry, agriculture 
and foreign trade in order to meet the demands of a i-apidly growing popula- 
tion, according to Jesse \V. Tapp, President-Elect of the San Francisco Cliam- 

ber of Commerce. 

Tapp, who takes office January 1, noted 
that in all probability the final accountings 
for 1953 will show this region has experi- 
enced one of the best business years in 

"Independent studies of Northern Cali- 
fornia trends indicate next year's activities 
will be close to the levels of this year in 
most fields with the economy Reared to meet 
the need.s of the 14,000 new residents ex- 
pected in Northern California each month 
during 1954," he said. 

The Bay Region population is presently 
about .3,700,00(1 and the total for Northerii 
California is more than 5,.300,000. "Next year 
at this time, in all likelihood, the Bay Region 
will have an additional 120,000 residents an! 
Northern, California will have some 170,000 
more/iresia!^t\ts," the 1954 Chamber President 
tiroiiietofj. ' '' 

"CiiUftUmors are the keystone of our econ- 
omy." he observed, "and these newcomers 
ail- ^oir'.; lip need a lot of attention — which 
mean-- mort business. .V total Ijf about .1,170 


A list of the^4 
Francisco Chaniber 
available to men] 
it Was announcecnthi^ 
eral Manager Q< 
and the ChaniDfe 
which they are ava> 

The publications an 
following general heaiingF; At 
Business conditions, Hu>i\.i^S 
rectories. Economic infori^iSCt- A j 
ment. Government, Highwa>^3C?d ! 
Housing, Legislative, ManufactuFing andln- 
dustry. Population, Fort of .San Francisr.j. 
Retail Trade, .San Francisco, San Francisi c 
Chamber of Commerce, Tax, Tourist and 
Travel, Trade Reports, Transportation^i/id 
World Trade. 

With a few exceptions, the pieces li.sticl- 
are available free to members or anyone who 
indicates a legitimate need for them. A serv- 
ice charge may be made for handling excep- 
tional requests for large collections of 
publications or quantity lots of a given 

The list may be obtained by writing or 
calling the Chamber's Administrative De- 
partment, EXbrook 2-4511, Local Ki. 

n«;M iJ|)erating hu 
to Bveel the nee 
capilas." of th^&e 
Bav Region." 

Of the •■', 
needed, contrac 
about 285, hianufactur 
retail 1,350, wholesale 10:\aii(: 
Retail stores break dowg to 3S 

iU' be necessary 
national 'per 
omers to the 

I n^V b u s i n e s s 
nVijPaccouHt f< 
U^: s'ervic^«3' 

food '..ores. 

Industrial Expansion 
Zooms Toward Record 
Heights in City, Area 

Industrial growth in San Francisco 
as measured by cash commitments 
through Novemljer of 1953 approaches 
an all-time high, practically reaching 
in 11 months the $17,381,000 mark for 
the city's record year of 1945. 

Such was the report released thi.s week bv 
the Chamber's Industrial Department which 
cited .*1, 592,000 as having been committed to 
manufacturing in San Francisco during Oc- 
tober and November. 

This brought the 11-month total to $17,- 
(I26.I.>0 with the creation of 635 new jobs, 
according to the survey. 

The Bay Region topped the regional rec- 
ord year of 1952 — and did it by more than 
$6<i million. In October and November, fiO 
different projects accounted for $37,720,500. 
bringing the 11-nionth total to almost $251 

Thus, with still a month to go. the Cham- 
ber's prediction earlier this year of "better 
than $240 million" for the Bay Region has 
been surpassed. 

In northern California as a whole, a tot^l 
of fi9 new projects amounting to $38,490,500 
put the 48 counties $57',i million ahead of 

"These eleven-month totals and compari- 
ons should serve to arouse Chamber mem- 
(Continued on Page 4, Column 1) 

Chamber Will Sponsor 
Hobby Program for Aged 

Rodney R. Beard, M.D., Chairman of the 
Chamber's Public Health Section, announced 
this week that the Chamber will co-sponsor 
a "Senior Citizens' Hobby Show" at The 
Emporium May 8-17 as a part of the Sec- 
tion's program to aid in stimulating interest 
in the development of hobbies by persons ap- 
proaching retirement age. 

The Chamber's Subcommittee on Health 
Problems of the Aged has pointed out that 
business and industrial firms are finding it 
"increasingly desirable to concern themselves 
with the matter of preparing older employees 
for retirement, which often presents difficult 
adjustment problems to the individual." Lack 
of hobby interests frequently impairs the 
mental and even the physical health of the 
retired person, the Subcommittee declared. 

(>() automotive group, 145 gawolijiei sei \'ic 
stations, 88 apparel, 43 drug stt/f' 
ber and building materia 
home furnishings and 504 

specialty stores. ^ \\ 

The newcomers to the Bay Region alone'l 
will create the need for 33,854 new homes, , 
(Continued on Page 4, Column 2) 

rreight Rate Situation 
Protested By Chamber 

Irug stt/ff'^qMpumv \ n 

il, fi3 furn^tl%ai^S^>.^,\.^5 • 
4 miscellaneou.^tidv. XoT'ef ^^'" 

San Francisco 
::bHef with the llntersr 
mission prot(;stij 

Chamber Action 

High/ighfs of f/ie Post Two Weeks: 

1. Compiled special list showing /■/■/ Chaiiihct 
piiblicMioiii ^Liiliihlc (P. 1) 

2. Protested railroad rut differential citlnrsi lo 
Sun Fruiithco (P. 1) 

3. Undertook projiram to ,//</ aged (P. I) 

4. Urged complete stud\ of u\ilcr resources prob- 
lem (P. 3) 

5. Concluded Traffic Edinatioii plan (P. 3) 

6. Compiled hnlw.trial Deielopmciil and Busi- 
ness Aclhily rcpiiris (Paucs I. 2) 

■7. iTucd ban on Philippine import l,is (P. J) 

hamber has filed a 

Commerce Coni- 

r reductions by the 

d all-freight rates 

area to the Pacific 

Francisco Bay 

^re used principally 
1 order houses and 
consolidate numerous 
Chairman of the 
Chamber's Transportation committee, said 
his organization's brief holds that the all- 
freight rates from the San Francisco area 
are uni-easonable in relation to those from 
the Los .Angeles area; that the rates deprive 
the San Francisco area of the benefit of its 
geographical location and advantage, and 
that they impair this area's ability to at- 
tract industry and develop its markets in the 
Pacific Northwest. 

by fi 
a fe 
small, 'shipij 


^^ A! A! A ti A A! ft! ft ift! ft ft ft ft ft ft ;ft; ft ft; ft ft ft; ft; a; ft; ft; ft; ft; ft; ft ft; ft; ft; (^ a; ft ft; ft; ft; ft; ft; ft; ft; ft; ft ft; '*$'. 


y^. n. n ^ 19 n. V a iw: joi ^ ^ 0; !^>; ^ ii ii ^ ;<>; % $»; ^ ;^; i^; ^ ^ ?0! ^ ^ ;■&; ;<?; ^ ;^; ;v; j^; \f. ;^; ^. ;^; ^ !&; ;^; ^ ^ ^ <&: 


Friday, December 25, 1953 

General Business Activity 


NdVi'inlHT m-iu'ial Inisiness aitivity in San 
Francisco and the Hay Area rebounded from 
the October dip to rise above the November 
level last year and to help insure that 195;i's 
cumulative activity will compare favorably 
with the Area's all-time high. The San Fran- 
cisco Chamber of Commerce business activ- 
ity Index for November at 1:52.2 represents 
a new November hijrh and was 1.2''/r above 
October and 5..S' ; above November last year. 
The 11 -month average of 125.4 represents an 
increase of 'Z.'i'T' over the corresponding pe- 
riod a year ago. 


Employment in the San Francisco-Oakland 
Metropolitan .Area during the first 11 months 
averaged 1,027,.S;!(;, an increase of 1.47r 
above the corresponding period last year. 
All the industry groups except Government 
reported gains. The November metropolitan 
area eniployment estimated at 1,031,800 was 
1.1' ; under November last year but a few 
industrial groups reported gains. Construc- 
tion and Government groups were down 
about 8,000 persons each but gains in the 
Service, Finance, and Agriculture groups 
helped to reduce these losses. November un- 
employment totaled :V2,500 persons compared 
to 29,000 last year. Manufacturing employ- 
ment for the first 11 months averaged 217,- 
827, a gain of 5,500 persons or 2.(\% above a 
year ago; service industry, 20C,23fi — a gain 
of 2,000 or 17' ; retail trade, 171,455 — a 
gain of 3,000 or 1.8' ; ; transportation, com- 
munications and utilities group, 116,109 — a 
gain of 3,700 or 3.3"?^ ; wholesale trade, 71,- 
618 — 900 or l.S'/f ; finance, insurance and 
real estate, 64,818 — a gain of 1,100 or 1.7'v ; 
and agriculture, 20,209 — a gain of 1,100 or 
5.8"^. On the other side of the ledger for the 
11 months, government employment of 89,- 
882 was down 4,000 or 4.'i'7(, and construc- 
tion at 6fi,(>18 was practically the same as 
last year. 

November bank debits for the 5 Bay Area 
cities amounting to $3.8 billion represented 
an increase of nearly $200 million or 5.5'r 
over last year; the 11-month cumulative of 
$42.9 billion was nearly $613 million above 
last year, or 1.4^ up. San Francisco Stock 
Exchange transactions in November amount- 
ing to $15.9 million were off 1.3'v from a 
year ago but the 11-month cumulative of 
$185.4 million was up 2.3' r. November com- 
mercial failures in San Francisco reported 
by Dun & Bradstreet numbered eight — iden- 
tical to a year ago; and the 11-month total 
amounted to 130 compared to 128 last year. 

Department store retail sales in the San 
Francisco- Oakland Metropolitan Area dui-- 
ing the first 11 months averaged I'*- above 
last year but November sales were down 27r 
below last year. Reports from the large re- 
tail stores in San Francisco and Alameda 
Counties to the U.S. Dept. of Commerce for 
the first 10 months indicate grocery store and 
automotive group sales were ahead of last 
year but sales of the apparel group, the 
furniture group, and eating and drinking 
places, were off. Merchant Wholesaler sales 
in the Pacific Coast for the first 10 months 
were reported at 3' r above the corresponding 
period last year compared to an average in- 
crease of 4*^ in the nation. Inventories at 
the end of October were 10% above a year 
ago in both Pacific Coast and the nation. 

Airport traffic led last year in most de- 
partments; cargo vessel traffic topped last 
year, also, but rail and truck movements 

were practically identical to the same period 
last year. During November, 409 cargo ves- 
sels arrived in San Francisco Bav, and the 
11-month total of 4,691 arrivals \vi"th 22,123,- 
352 registered tons topped last year by '.i.'.)' < 


UNADJUSTED INDEX 1947 1949=100 

and 7.1"/^ respectively and were well along 
the course to an all-time high in vessel ton- 
nage. During the first 11 months the Port of 
San Francisco chalked up 5,162,307 revenue 
tons, closely approximating the preceding 
year, with foreign, intercoastal and coastwise 
tonnage movements exceeding those of a 
year ago. The San Francisco-Oakland switch- 

ing limits accounted for 454,835 freight car 
movements during the first 11 months com- 
pared to 454,467 during the preceding year. 
Truck movements in the San Francisco area 
were up 3.8'/; in November but the 11-month 
total was less than I'A above a year ago. 
Bay Bridge vehicle crossings in November 
were 2.(')V( under a year ago but the 11- 
month total of 29,026,224 crossings was up 
2.4%. November Golden Gate Bridge vehicle 
crossings exceeded last November by 1.8'/ 
and the 11-month total of 11,013,287 cross- 
ings was up 3.1%. Out-of-State passenger 
cars entering Northern California gateways 
tapered off in November, dipping 5.6% below 
a year ago but the 11-month total of 736,213 
entries was 6.2'/? above a year ago. 

Electrical energy sales and commercial and 
industrial water sales in San Francisco dur- 
ing the first 11 months were up 3.3% and 
1.3% respectively over last year, but indus- 
trial and commercial gas sales were off 
nearly 2'r . 

The Consumer Price Index (1947-49 aver- 
age =^100) for San Francisco for All Items 
was 116.9 in September or 2.1"?^ above Sep- 
tember a year ago. The March-June-Septem- 
ber quarterly average of 116.1 was up 1.8%. 
Food price Index for October at 114.4 was 
1.7'y above last October but the 10-month 
average of 113.9 was down 0.6%. 







Residential, New , Value 

Dwelling Units . ...Number 

Single- Family Units New ...Number 

Non-Residential. New Value 

Addns., Alterations and Repairs Value 

REAL ESTATE— Deeds Recorded ...Number 


FINANCE— Bank Debits $000 

Postal Receipts $ 

S. F. Stock Exchange Shares Traded 

Market Value $ 


INDUSTRY TREND— 6 Bay Area Counties Total E:mployed 

Manufacturing (Number) 

Construction. Contract " 

Finance, Ins., Real Estate " 

Retail Trade 

Wholesale Trade 

Service " 

Trans., Comm. & Utilities " 

Agriculture " 

Govt.— Fed.. State City 


TRANSPORTATION Frt. Car Movements Number 

S. F. Airport — Planes In and Out Number 

Passengers Off and On Number 

Air Mail Loaded & Unloaded Lbs. 

Air E.vpross Loaded & Unloaded Lbs. 

Air Freight Loaded & Unloaded Lbs. 

Rail Express Shipments Number 

Truck Movements — .S. F. Area *Index 

Out-of-.State Passenger Car Entries into No. Calif 

PORT OF SAN FRANCISCO— Revenue Tons Total 

Coa.stwise Revenue Tons 

Intercoastal Revenue Tons 

Foreign Revenue Tons 

CARGO VESSELS (S. F. Bay)— Arrivals Numbei 

Millions of Registered Tons 

UTILITIES— Ind. and Comm. Gas Sales Cu. Ft. 

•Elec. Energ}' Sales — k.w. hours Index 

Water Consumption — Comm. and Ind Cu. Ft. 

NEW DEVELOPMENTS— Tourist and Settler Inq. No. 

Bay Bridge Vehicle Crossings Number 

Golden Gate Bridge Vehicle Crossings Number 


LIVESTOCK SLAUGHTER (Insp. Dists.) Number 

•S. F. LIVING COSTS — All Items Index 




1)08, 11 2 

3, 02'). 098 

7 1.300(p) 





3, 812, 988(a) 
134 9 
161, 149. 500 

I 59.51 3 
I 14.4(al 































206.2 56 

1 16.109 







25.686, 960(b) 

5, 180, 991(b) 






















«Nen- Series (1947-49 Avg.= 100) (a) October latest avail.iblc. (b) 10 months, (t) September. Id) 
tcmber quarterly average, (p) Preliminary. Baste Data suurtts not shown dtie to space limitation, hi 


Friday, December 25, 1953 


Rothe New President bay region water-. 

Of Export Managers 
Association of S.F. 

K. A. Rothe, vice president in charge of 
exports and foreign operations for Ray Oil 
Burner Co., has been elected 1954 President 
of the San Francisco Export Managers As- 
sociation. Also elected were John T. Veltnian 
of Libby, McNeill & Lib- 
by, as Vice President; 
Frank M. Jacobs of Un- 
ion Oil Co., Secretary; 
and William P. Stevens 
of Columbia-Geneva Steel 
Division, United States 
Steel Corp., Treasurer. 

The Export Managers 
Association is composed 
.^ ^WJl of executives in Bay Area 
<BBk.l^B industries in charge of 
their companies' overseas 
sales. The San Francisco Chamber cooper- 
ates in the Association's program because of 
mutual world trade interests. 

Rothe, born and educated in Europe, has 
made his career in world trade. He has trav- 
eled extensively throughout Western Europe 
and the Western Hemisphere. His firm was 
established in San Francisco in 1872. 


San Francisco Pamphlet 
Enjoys Wide Popularity 

The Chamber's Domestic Trade Depart- 
ment has supplied nearly 60,000 copies of the 
"Meet San Francisco Today" pamphlet to 
interested companies and organizations, who 
in turn promote the city by distributing them 
to their customers through their salesmen, 
dealers and accounts. 

The pamphlet, prepared by the Chamber, 
is designed to "sell San Francisco" as the 
business, trade, financial, industrial and rec- 
reation center of the Pacific Coast, according 
to Michael J. Hughes, Domestic Trade Com- 
mittee member in charge of the project. 

"The cooperative interest on the part of 
San Francisco firms in distributing the pam- 
phlet is particularly gratifying to the Cham- 
ber's Domestic Trade Committee, which 
originated the pamphlet," he said. 

The literature, designed for enclosure in 
billings or advertising material, may be ob- 
tained by contacting the Chamber's Domes- 
tic Trade Department, EXbroolc 2-4511, 
Ext. 63. 

Chamber Urges State Water Projects Body 
To Pursue Sound Study of Barrier Problem 

The Board of Consultants to the Cahfornia Water Projects Authority was 
asked last fortnight by Glen Ireland, Ciiairman of the Chamber's Special 
Projects Committee, to recommend a Water Pvesources Development Plan for 
the Bay Region — with or without Ijay barriers. 

At a hearing in Sacramento, Ireland expressed the Chamber's concern that 
the Board's study "will be short-sighted and 

frustrating if it does not result" in such a 

The Board of Consultants was formed re- 
cently to study Bay Region water problems 
and determine whether one or more barriers 
should be incorporated in development plans. 

Because San Francisco's economic welfare 
is intimately related to that of the entire Bay 
Region, Ireland said, the Chamber for some 
years has advocated studie.s of Bay Region 
water resources, including the feasibility of 
bay barriers. 

Ireland proposed these specific questions 
to the Board: 

1. "If the bay barrier study and report 
show that the barriers in the southerly por- 
tion will not solve the water supply problems 
of southern Alameda county and Santa Clara 
county, will the study show how they may be 

2. "Likewise, if a northern bay barrier will 
not solve the water supply problems of Napa 

TrafFic Education Program 
Ends on Optimistic Note 

The Chamber's six-week Traffic Elducation 
Program closed today with a lower per-week 
average in citations, but with a strong ad- 
monition by the Traffic and Highway Section 
to "watch driving and walking habits more 
closely from now on — and particularly dur- 
ing the holiday season." 

Section Chairman Leonard S. Mosias said 
the weekly average in traffic citations since 
November 1 has "dropped considerably" from 
the 15,500 for the first ten months of 1953, 
but warned that "continued vigilance behind 
the wheel and on the streets" is necessary to 
save lives and make for better flow of traffic. 

The Chamber has kept and published a 
weekly "box score" of citations in an effort 
to cut down on traffic violations. 

Chamber Urges Elimination 
Of Coconut Oil Taxation 

Seventeen months' study by, and debate 
between, two strong Chamber Committees 
have resulted in a final stand by the organi- 
zation in favor of legislation eliminating a 
processing tax on coconut oil imported from 
the Philippine Islands — a subject of spirited 
discussion in many quarters of the nation. 

The Agricultural and World Trade Com- 
mittees — and the Board of Directors — went 
on record in favor of H.R. 6292 which would 
aniend certain sections of Chapter 2470 of 
I lie Internal Revenue Act to eliminate tax 
ind "authorize such steps as necessary to 

ive the House Ways and Means Committee 

t a date for hearings on this legislation" 
luring the next session of Congress. 

and Sonoma counties, as examples, will the 
study and report show what will solve them ? 
Ireland said the Chamber believes the 
Board should emphasize point 4 of its study 
procedure, which states it will "Summarize 
current investigations and make some addi- 
tional study of the general problems of water 
supply, flood control and reclamation in the 
San Francisco Bay Region to show present 
conditions and probable ultimate require- 
ments and development." 

KGO-TV in Third Week of 
New Power; Results Lauded 

Television Station KGO-TV today com- 
pleted its third week of operation with its 
new power of 120,000 watts visual and 158,- 
000 watts aural amid laudatory comments 
from many outlying parts of the Bay Region 
as to reception under 
the power boost. 

"Just like looking 
at a mirror," said 
Mayor Alex McClus- 
key of Santa Rosa, 
and from Russ Petit. 
manager of the San 
Jose Chamber, came 
the single w-ord, 

Earlier, the Cham- 
ber had congratu- 
lated Vincent Fran- 
cis, general manager 
of KGO-TV, refer- 
ring to the power 
boost as an "impor- 
tant step in the growth of the Bay Area." 

"The increase in your power adds televi- 
sion to the list of factors which make the 
Bay Region a single, unified market," said 
Chamber General Manager G. L. Fox. 

S.F. Junior Chamber 
Names 1954 Officers 

Carl A. Boiler, Jr., chosen recently by the 
Chamber and TIME magazine as one of the 
city's 100 Newsmakers of Tomorrow, has 
been elected 1954 President of the San Fran- 
cisco Junior Chamber of Commerce. Boiler, 
33, is in the Executive 
Department of American 
President Lines. 

Boiler joined the Jun- 
ior Chamber in 19 50, 
served as vice-president 
and treasurer in 1952, and 
as executive vice-presi- 
dent in 1953. 

Other J.C. officers for 
1954 are: Ted S. Peter- 
sen, Jr., Executive Vice 
President; Arthur V. 
Toupin, Vice President ^ , . » ii i, 
and Treasurer; Fred L. Carl A. Boiler, Jr. 
Stettner, Coordinating Vice President; Ken- 
neth R. Shepherd, Vice President for State, 
National and International Affairs, and Eu- 
gene J. Sullivan, Secretary-Manager. 

In addition to the Officers, members of the 
Board of Directors are: Frank L. Adamson, 
George 0. Braden, AUyn C. Browne, W. Carl 
Brune, Jr., Douglas C. Carroll, Les Duryea, 
Jack Dwyer, Bob Lindemann, Robert P. Mann 
and Robert (Bart) Meredith. 

Chamber Praises Work 
Of Hospitalify Center 

Chamber world trade ott'icials this week 
praised the International Hospitality Center 
for "more than a year of well-organized, ef- 
fective work toward filling a great need — 
the hosting of visitors to the Bay Area from 

During its first year of activity, the Cen- 
ter has called on business and community 
organizations for support in its program to 
welcome and assist the thousands of visitors 
from abroad, including about 2,000 overseas 
students who reside in the area. 

From its offices at 421 Powell Street, the 
Cpnter has developed close coordination with 
all groups active in the field of hospitality, 
according to the Chamber, and has built up 
a list of over 500 volunteers who are ready 
to contribute their services in assisting over- 
seas visitors. 

The program includes offering information 
on the area, legal aid, emergency loans, hous- 
ing assistance, sightseeing, employment 
counseling, tickets for cultural events and 
hospitality in homes. 


Friday, December 25, 1953 


iHIHing the High Spo+s| 

i W ,ih Wall llr.>"ri - 

•HERB CAENS SAN FRANCISCO" is the title of a 
twopogo "things to do, places to see" orticle by 
the Boghdod Boy Boy in the Jonuory 12 LOOK 
Mogozlne. on the stands Dec. 21. Good job. os 
usuol ... COLLIER'S of todoy's dote (speaking of 
mogozinos) hos 1 I colorful poges on "Our Great 
West — Boom or Bust?" It concludes, we think, that 
it'll boom — ond is a fascinating treatise of re- 
sources. Also has full color pic of Golden Gote 
Bridge . . . QUICK — yes. here's another — feotures 
SF OS a "town of fabulous hills" in its Jon. 6 issue: o 
quick but interesting sketch ... PLAX CORPORA- 
TION of Connecticut has opened soles offices ond 
warehousing focilities in SF: 300 7th St.; M. W. 
Turner, soles engineer in chorge. "We ore extremely 
proud to be a port of your fost growing and pro- 
gressive area," writes Dist. Mgr. R. H. Hall to the 
Chamber, odding that his firm's focilities here con 
be. "in a greot degree, attributed to -the efforts" 
of the Chamber . . . "CARRY ON," on attroctive 
booklet of the Overseas Service League, shows ihot 
orgonizotion is doing a mighty fine job In "keeping 
olive ond developing the spirit that promoted over- 
seas service and assisting men and women who 
served and were wounded in the service of their 
country." National hdqts. of the Leogue is now in 
SF becouse President Mobel A. Clay is a Son Fron- 
ciscon Iformer SF City College instructor) ...MIS- 
SION TRAILS ASSOCIATION recently heord Jomes 
Mussottl, gen. mgr. of the Colif. State Chamber, 
urge that Californlons "moke the future" insteod of 
trying to foretell it. Specking ot Rickey's Studio Inn 
ot Polo Alto. Mussottl said the "vitolity of Individ- 
uol enterprise is Imperotlve to the continued eco 
- nomic progress " of the Stote . . . POST OFFICE 
DELIVERIES, gov't purchasing, and recommendo- 
tlons for freight rotes between SF ond the North- 
west will be discussed at a December 30 luncheon 
meeting of the Chomber's Domestic Trode Comm. 
at the Commerclol Club . . . MANPOWER, INC., the 
"nation's lorgest temporory help service" recently 
opened o SF office ot 821 Morket. Employees ore 
ovolloble on a "quick-coll basis" for from 4 hrs. to 
o month or longer In offices, stores, etc. . . . WAL- 
TON R. SMITH of SF wos elected president of the 
Association of American Bottery Monufacturers at 
o recent meeting in Chicago . 

New Year Promises High Level Activity to 
Keep Up with Demands of Growing Population 

Industrial Development 
Approaches All-Time High 

(Continued from Page li- 
bers to continued etforts for 19.54," said 
H. H. Fuller this week. "As Chairman of the 
Industrial Advisory Committee, may I ex- 
press my thanks to each of you for your help 
in making 195.3 a banner year," he said. 

Cumulative totals through November, 
1953, are as follows: 

San Francisco 

9 New Plants S 1. 10 1.500 94 Jobs 

S2 Expansions 15.921.650 54 f Jobs 

oT Projects S 17.026.150 ' 635 Jobs 
Bay Region (12 Counties) 

101 New Plants $126,712,900 

293 Expansions 124.250.284 

394 Projects $250,963,184 

Northern Californi 
116 Plants 
334 Expansions 
450 Projects 

I (48 Counties) 


Ralph S. Cless. }r., Ass't Editor 
Published every other week at 333 Pine St., San 
Frnncisco, Zone 4, County of San Francisco, Cah- 
(ornia. Telephone EXbrook 2-4511. (Subscription, 
One Dollar a year.) Entered as Second Class mat- 
ter April 26, 1944, at the Post Office at San Fran- 
cisco, California, under the act of March 3, 1879- 


(Continued from Page 1) 
117 elementary schools and 700 teachers; 
motor vehicle registration will increase about 

On the basis of national per capita con- 
sumption, the Chamber leader pointed out, 
these new civilian needs in the Hay Region 
will amount to the following: meat. 17 mil- 
lion pounds; butter, lard and margarine, 
three million pounds; fresh fruit, 13 million 
pounds; processed fruit, nearly five million 
pounds, and fresh vegetables, 30 million 
pounds. There will be a demand for about 93 
million pounds of milk for human consump- 
tion an(i nearly four million dozen eggs. 
Sugar requirements will amount to about 11 
million pounds, wheat 
Hour, K; million pounds, 
and coffee, nearly two 
million pounds. 

The new market for all 
of Northern California 
next year should be about 
41 per cent more than the 
amounts reported for the 
Bay Region. 

With the establishment 
of new businesses to meet 
the needs of new resi- 
dents, a continued high 
rate of industrial development is indicated 
for 1954, Tapp stated. Industrial develop- 
ment in the Bay Region will reach an all-time 
high in 1953 with investment committments 
for more than 1(10 new plants and 290 expan- 
sions totaling in excess of 250 million dollars. 

"Developments during 1953 indicate that 
because of the growing Western market, in- 
creased east-west distribution costs and the 
more favorable private enterprise investment 
atmosphere, many corporations which have 
been considering Bay Region industrial de- 
velopment projects over a period of years 
are now prepared to proceed with their ex- 
pansion plans," the bank executive observed. 

Coupled with the healthy business and in- 
dustrial outlook, he said, is a generally good 
farm outlook for Northern and Central Cali- 
fornia tempered somewhat by the impact of 
a projectetj curtailment of the cotton crop 
which will mean some problems of adjust- 
ment in the >San Joaquin Valley. 

Many commodity groups will carry on 
stepped-up sales and promotion campaigns 
designed to increase consumption, reduce 
surpluses and maintain price stability. There 
should be a strengthening of the livestock 
market due, in part, to the effective sales 
promotion campaign by the State's cattle 

In addition, the prospects of California 
agriculture are enhanced by the generally 
optimistic outlook for worl<i trade in 1953. 
Experts feel that the export volume will be 

about the same as in 1953, and that imports, 
dependent on the level of industrial activity 
in the United States, may be slightly higher. 
Due to the larger accumulation of gold 
and exchange reserves during 1953 by the 
large trading nations and many smaller 
countries, there is a feeling there will be 
some easing of import and exchange con- 
trols, Tapp said he gathered from reports 
given him by the Chamber's world trade 

California agriculture may expect a Pfoo'l 
volume of exports of foodstuffs, primarily 
to F.urope where business and financial con- 
ditions are better than ever, he interpreted 
from the reports. Increased purchases by 
Britain can be expected with the reopening 
of commodity exchanges and private tradin-r 
in most commodities, and the elimination of 
rationing promised by British officials. 

Latin American conditions in general nre 
round, the newly-elected Chamber president 
declared. There are some indications of bet- 
ter trading conditions in Argentina, Mexico 
and possibly Brazil. On the import side, the 
outlook for good coffee prices is favorable. 

On world trade, Tapp continued: "Far 
East conditions may not show a great denl 
of change, but the new government in the 
Philippine Republic undoubtedly will bring 
new confidence. Thus, possibilities for a 
higher trade volume in both export and im- 
port are enhanced. 

"Japanese trade conditions will likely con- 
tinue about the same as in 1953, although 
that nation may feel the drop in government 
expenditures in Japan with the conclusion of 
the Korean War. 

"No unusual changes are anticipated by 
our world trade groups in Southeast Asia. 
Pakistan and India since further political and 
economic adjustments must be achieved first. 
Any improvement in the price of rubber and 
tin will mean sounder economic conditions in 
Southeast Asia, thus making possible larger 
purchases from the United States. 

"American exporters may expect increas- 
ing price and credit competition oversea';, 
particularly from European nations," accord- 
ing to reports. "Astute world traders rec- 
immend resumption of our intensive selliii" 
methods with increased foreign advertisin-^ 
and improved services." 

Increased competition, intensive sellin'^ 
methods and a general effort to reduce dis- 
tribution costs also will be features of the 
domestic market during 1954 as the economy 
adjusts from "overtime production levels" to 
a solid defense pattern and a peace-time 
economy, Tapp concluded. 

2c PAID 

San Francisco, Calif. 
Permit No. 1880