■i
X
SAN FRANCISCO
PUBLIC LIBRARY
3 1223 04552 1391
REFERENCE BOOK
Not to he taken from the Lihrarv
Digitized by the Internet Archive
in 2010 with funding from
San Francisco Public Library
http://www.archive.org/details/bayregionbusines1954sanf
INDEX
BAY EESIQH BUSIUESS
Vol. 11 195^
AGHICULTUBE
Chamber Cited For "Keep Green" Activity No. k.... 2-19-5^
Agriculture- Business Meet Slated No. k.... 2-19-5^^
Coke Talk To Highlight Agriculture-Business Conference
March 31 TSTo. 6. . . . 3-I9-54
Hundreds Gather At Fars^-Business Meet No. 7'.-- '+- 2-54
Comnittee Will Attend Junior Livestock Event No. 7.... k- 2-Sk
Photo: W. B. Camp, Richard L, Bowditch and Frank Jeppi No. ?.... k- Z-^
Photo: J. W. Mailliard, III and Philip M. Kelly at
Grand National Junior Livestock Exposition No. 8.... ^4—16-54
Photo: "Keep Green" Billboard With Jesse W. Tapp, D. R.
McNeill and William Losh No. 10.... 5-lV5if
Schacht Honored at Chamber Agricultural Group Meet No. 12.... 6-11-5^
Box: "Keep Green" Material Available No. 12. . • . 6-11-?^
"Keep Green" Committee Urges Fire Prevention No. I3.... 6-25-54
Chamber Urges S.T. Produce Market Be Moved To South Basin,
Present Site Redeveloped No. I3. . . . 6-25-54
Agricultural Sditors To Be Hosted By C of C Ho. 14.... 7- 9-54
'Keep Green' Messages Mailed In Water Bills No. I5.... 7-23-54
'Keep Green' Group Warns Again: 'Use Care' No. I7.... S-20-54
C of C To Participate Again In Grand National Livestock
Exposition No. I9. . . . 9-I7-54
Chamber's Recommendations For Produce Market Site
Redevelopment Gains Supervisors' St:5)T3ort No. 20.... 10- 1-54
Photo: "Livestock Man Of Year" No. 21 10-15-54
Pellissier Named For 'Livestock Man' Award No. 21. .. .10-15-54
Photo: Frank Pellissier And Other Guests At Agricultural
Committee Luncheon No. 22. . . .10-29-54
Photo: Frank Pellissier and John B. Watson No. 23. .. .11-12-54
Photo: Forest Fire Prevention Billboard No. 23.. . .11-12-54
Group Named For Action On Produce Mart Location No. 24. . ..11-26-54
Photo: Nye Wilson, Charles Williams, Thor Christensen No. 24. .. .11-26-54
Immediate Acquisition Of South Basin Site For Produce Mart
Urged No. 26 12-24-54
ARMED FORCES
Welcome To Task Force No. 4. . , . 2-19-54
Task Force 12 Thanks Chamber For Welcome No. 5.... 3- 5-54
C. of C. Demands Word From Defense Dept. On Troop Ship
Transfers No. 8. ... 4-16-54
Directors To Be Guests Of 9l8t Infantry Division No. 12.... 6-11-54
C of C Visit To Liggett No. 14 7- 9-54
Armed Forces Projects In Bay Area Authorized No. 15. . . . 7-23-54
AVLATION
American Airlines Starts New East- We at Schedule No. 2.... 1-22-54
Chamber, City Salute New Air Link (with photo) No. 3.... 2- 5-54
Page 1
5/m fr^tdseo Vuhlic lihrO^
65 73
i^ D E X
BAY BEGIOIil BUSraSSS
Vol. 11 195if
A7IATI0H COCTD.
United Support Urged For Air Academy Site No. k.
Urge International Status For S.F. Airport No. k.
For Terminal Opening Plan Big Celebration No. 6.
Honor Qantas Ainray For New S.F. Service No. 7.
Airport Fete In August No. 10.
Chaaiter Board Guests Of PUC At Airport Today No. 12.
Photo: Flight Festival Executive Committee At Airport No. I3.
Urge Retailer Tie-in With Flight Festival No. Ik.
Flight Festival Ezlaibit Space Getting Scarce No. I5.
Aviation Comm. To Host Tri-City Conference At Airport
Flight Festival No. I7.
Chamber Challenges CAA Station Transfer As Economy
Measure No. 18.
S.F. Hosts Tri-City Aviation Conference No. 18.
Watson Congratulates Officials Of Airport Dedication
Ceremonies No. 18.
Inaugural Mail Airlift Makes History At S.F. International
Airport No. 2U.
Support Given To Pan-Am. Scandinavian Applications No. 25.
BAIJiOTS
Chamber Municipal Ballot Recommendations No. 11.
Cable Car Controversy In National Spotlight No. 12.
S.F. Chamber Launches Offensive Against New Scheme Of
Pension Promoter McLain No. I5.
Convention Facilities Group Chairmen Named; Bond Issue
Approved No, I7.
Chamber To Support State Propositions 1, 5» 9. H. l^t
15; Will Oppose Number 8 No. I9.
Chamber Approves Three Additional State Ballot Measures. .. .No. 20.
Proposition "B" Gaining Impressive Support No. 20.
More Recommendations On Municipal, State Measures No. 21.
Chamber Ballot Recommendations No. 22.
Special C of C Efforts For Election Pay Off No. 23.
BOARD OF DIRECTORS - SAIT FRAITCISCO CHAMBER OF COMMERCE
195^ President, Directors Take Office — Photos And
Biographies Ho. ] .
President's Message To The Membership (with photo) No. 1.
John Watson Elected To Serve Unexpired Term Of Jesse Vf,
Tapp; Eolbrook Elevated (with photos) No. I6.
Joseph A. Moore Elected New Director Of Chamber
(with photo) No. 21.
Box: In Memoriam — James A. Clark, Jr No. 22.
Thos. J. Mellon Elected I955 President; Eight Chamber
Officers For Hew Tear Named At Annual Election
Breakfast; Terms Begin Jan. 1 No. 25.
Page 2
, 2-19-5^
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, 6-25-5'*'
. 7- 9-5^
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.12-10-54
. 5-28-54
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, 8-20-54
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.10-29-54
.12-10-54
X N D 1 X
MY BSGIOH BUSimSS
Vol. 11 1954
BOARD OF DIKECTOES CONTD.
New Leader Active In Local, National Affairs (with
photo of Thos. J. Mellon) No. 25. .. .12-10-54
City Is Popular In Sast, Presldent-Elect Reports No. 26. . ..12-24-54
3USI1J1ESS ACTIVITY
(xeneral Business Activity - 1953 No. 3.... 3- 5-54
General Business Activity - January 195^ No. 5.... 3- 5-54
General Business Activity- February 1954 No, ?..., 4- 2-54
General Business Activity - March 1954 No. 9.... 4-30-54
General Business Activity - April 1954 No. 11.... 5-28-54
General Business Activity - May 1954 No. I3.... 6-25-54
General Business Activity - June 1954 No. I6. ... 8- 6-54
General Business Activity- July 1954 No. 18..., 9- 3-54
General Business Activity - August 1954 No. 20. . . .10- 1-54
General Business Activity - Septeniber 1954 No. 22. . . .10-29-54
General Business Activity - October 1954 No. 24.. . .11-26-54
General Business Activity - November 1954 No. 26. .. .12-24-54
CHAM3EB ACTION
Chamber Action Highlights Of 1953 No. 2. . . . 1-22-54
Chamber Action ^o. 2.... 1-22-54
" " No. 3 2- 5-54
" " No, 4 2-19-54
" " No. 6.... 3-19-54
" " No. 7 4-2-54
" " No. 8 4-16-54
" " No, 9 4-30-54
" " No, 10 5-14-54
" " No. 11.... 5-28-54
" " No. 12.... 6-ll-'54
" " No. 13 6-25-54
" " No. 14.... 7- 9-54
" " No. 15 7-23-54
" " No. 17.... 8-20-54
" " No. 18 9-3-54
" " No. 19 q- 17-54
" " No, 20 10- 1-54
" " No. 21..., 10-15-54
" " No, 23..., 11-12-54
" " No, 24 11-26-54
" " No, 25..., 12- 10-54
" " No, 26.... 12- 34- 54
CHA]ffiSR COMyiTTEBS. SECTIONS
Fifty-Four Businees Leaders Appointed To Head XJp Chamber's
'54 Conmittees, Sections , TJo. 2.... 1-22-54
Page 3
INDEX
BAY RBGIOir BUSINESS
Vol. 11 1954
CHAMBER COKMITTBES. SECTIONS COITTD.
195^ Chamber Work Program No. 5.
Operations Program — By Departments No. 5»
Message By Jesse W. Tapp, President ...No. 5»
Hew Sections Added To Civic Developnent; Work Streamlined
To Provide Rreater Punch No. 6.
Social Security Group Appointed By Cullinan No. 7.
Muni Conference Men Join New Parking Group No. 8.
J. M. Brans ten Named Committee Chairman No. 18.
CHAMBER DEPARTMENTS
Know Tour Chamber — Its Departments And Services!
Agricultural No. 12.
Civic Development No. Ik.
Domestic Trade No. I5.
Retail Merchants Association No. I6.
Transportation No. 17 .
World Trade No. 18.
Industrial Development No. I9.
Research ITo. 20.
Public Affairs No. 23.
CHAMBER DIRECTORIES
Box: Printing Directory Revised Ho. 3 .
Chamber Literature Available In Five Major Classifications. No. h.
Chamber Literature Gives Supply Sources .....No. 5.
Box: Revised Agent's Directory No. 5.
Transportation Aids In Nev/ Chamber Publications No. 6.
Business, Economic Data In C of C Literature File No. 9.
New S.F. "Facts" Booklet Ho. Ik.
Chamber Issues New Plastics Directory No. 18.
Chamber's Plastics Book Gets Favorable Response..... No. 21.
CHAMBER OBJECTIVES
Bor: Your Chamber's Current Objectives No. 1.
Priority Program Of Objectives No. 5.
CIVIC DEVELOPMENT
Urge Study For Convention Facilities Ho. 10.
Chamber Begins New Campaign To Keep City Streets Clear
of Litter No. Ik.
Transit Men Appointed No. lU.
'Cleanup' Committee No. I5.
Laguna Honda And S.F. Hospital Bond Issues Approved By
Chamber Ho. I5.
Recreation Center Bond Issue Gets Endorsement No. I5.
3- 5-5^
3- 5-5^
3- '7-9*
3-19-5^
k- ^-5i^
9- 3-5^
. 6-11-54
. 7- 9-5^
. 7-23-5^
. 8- 6-54
. 8-20-54
. 9- 3-5^
. 9-17-5^
.10- 1-54
.11-12-'^^
. 3- 5-5^
. 2-19-54
. 3- 5-5^
. 3- 5-54
. 3- 9-5^^
, 4-30-54
. 7- 8-54
. 9- 3-5^
,10-15-5'^
1- 8-54
3- 5-5^
5-l'4-5^
7- 9-5^
7- 9-5^
7-23-5^
7-23-54
7-23-5^
Page 4
INDEX
BAY EEGION 3DSIMESS
Vol. 11
195^
CIVIC DEVELOPMENT CONTD.
Special Chamber Group Seeks laproveaaents In S.T*
7ishing Facilities No. 2U.
Chaaber Backs Request For Funds For Saiall Boat Harbor
Facilities No. 26.
COMMITTEE MEETINGS
What ' s Going On In Committee Meetings No.
Committee Meetings No.
What's Going On In Committee Meetings No.
N HUM rt 11 jJq^
« n H II n H ■^Q^
Committee Meetings No.
« " No. 8.
" No. 9.
» No. 10.
■ No. 11.
" No. 12.
" No. 13.
" No. 14.
" No. 15.
" No. 16.
" No. 17.
" No. 18.
" No. 19.
" " No. 20.
Calendar — Chamber Events No. 21.
" " " No. 22.
" " " No. 23.
Committee Meetings No. 2h.
Calendar — Chamber Events Ho. 25.
COHFEBENCES AND CONVENTIONS
S.7. Chamber Will Host Hundreds Of Executives At A.C.C.E.
Meet Here No. I9.
Photo: A.C.C.E. Officers No. 21.
,11-26-54
.12-24-54
. 1-22-54
. 3- 5-54
. 2-19-54
. 3- 5-54
. 3-19-54
. 4- 2-54
. 4-16-54
. Zi~3o-5Z(.
. 5-14-54
. 5-28-54
. 6-11-54
. 6-25-54
. 7- 9-5^
. 7-23-54
. 8- 6-54
. 8-20-54
. 9- 3-54
. 9-17-54
.10- 1-54
.10-15-54
.10-29-54
.11-12-54
.11-26-54
.12-10-54
DOMESTIC TRADE
Business Tips Bulletin Called Valuable Service No. 2.
Military Buying Agencies In No. California Listed No. 2.
Chamber Lists Post Office Closing Times No. 2.
Trade Shows Coming Up No. 2.
Seek Local Dele.rates For Alaskan Trade Tour No. 6.
Chamber Aids Apparel Group In Bank Relations No. 6.
Inter-City Section Plana Trade Visit To Fresno No. 7.
. 9-17-5^
.10-15-54
1-22-54
1-22-54
1-22-54
1-22-54
3-19-54
3-19-54
4- 2-54
Page 5
INDEX
MY BEGION BUSIMSSS
Vol. 11 19 5^^
DQ^3STIC !ERADE CONTD.
Chaiiber Trade Survey Of San Joaquin Valley Under Way
This Week No.
Thirty-Jive Scheduled For Trade Visit To Fresno No.
Chamber Delegation Seeks Nev/ Fresno Trade No.
S.F. Firms Enjoy Prestige In Valley, Mixer Reports No.
Box; Wanted — 'Bay Region Merchandise No.
Chamber Surveys 1, 582 National Firms No.
Chamber Trade Trip To North Bay Communities No.
National Firms Respond To S.F. Chamber Survey No.
Fall And Winter Market Shovirs To Attract 50,000 No.
Great Golden Fleet Will Cruise Down Peninsula On S.F.
Goodwill Mission No.
Chamber Trade Trip To North Bay Communities No.
Photo: Ransom M. Cook Examining Hav^aiian Products .No.
Business Tips Bulletin To Be Enlarged Soon No.
Chamber's Great Golden Fleet Completes Trade Trip; Plans
Two Other Major Goodwill Events For Tear No.
Trade Leaders Plan Big 1954 Valley Days Event No.
Valley Days Invitations Sent To 65 Communities No.
Islanders Asked To S.F No.
Business Tips Bulletin Is Essential Service No.
Valley Days Committee Plans Outstanding Two-Day Program
For Trade Promotion Event No.
Box: Business Management Data Available No.
"Valley Days" All Set To Go: Big Guest List (with photo
of Lloyd Mazzera No.
Trade Event Big Success No.
Honolulu Businessmen Plan Visit Next Month No.
Golden Fleet Plans Three More Cruises No.
Big Program Planned For Honolulu Visitors No.
Honolulu Delegation To Visit San Francisco As Guests
Of S.F. Chamber No.
Photo: Honolulu Chamber President Richard H. Wheeler
And S.F. Chamber President John B. Vfetson Fo.
Chamber Inaugurates Hew Trade Promotion Service For
Members No. 25.
Chamber, City To Sponsor Winter Market No. 25.
Box: Trade Promotion Service No. 26.
FKLIKRAL AGENCIES
Change In Local Commerce Department Of Organization No. 2.
S.F. Ordnance District Has Big Program Here No. 6.
Ordnance District Purchasing Program To Be Outlined No. 7.
Box: A.E.C. Surplus Material For Sale ]?o. 7.
Gov't Purchasing To Be Topic Of Chamber Meet No. 8.
Manufacturers Briefed On Ordnance Purchases No. 9.
Navy Further Recognizes S.F. Strategic Location No. 14.
9.
9.
9.
9-
10.
10.
10.
12.
12.
12.
12.
13.
13.
14.
14.
15.
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17.
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21.
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. 7-23-54
. 7-23-54
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, 8-20-54
. 9-17-54
.10- 1-54
.10- 1-54
.10-15-5^-
22 10-29-54
.12-10-54
,12-10-54
.12-24-54
1-22-54
3-19- 5it
4- 2-54
4- 2-54
4-16-54
4-30-54
7- 8-54
Page 6
I. I D E X
BAY EEGIOM BUSINESS
Vol. 11 195^
EITTIKG THE EI&H SPOTS
Hitting The Kigh Spots No. 2.
II M U II UO. 3.
» II II n jjo, 4,
n " " " Ho. 6.
" II n « No. 7.
II " " " No. 8.
n II H II jjq^ q^
" " n " No. 10.
II " " " No. 11.
" " " " No. 12.
n H B II ^^ jjq^ -^2,
» "II « No. 14!
" II " " No. 15.
" " " " No. 16.
« II » II No. 17.
» « " 1 , No. 19.
1 « " " No. 20.
" " » " No. 21.
" n n II Uo^ 23.
B nun jTo. 2b.
« II H H jfo^ 25.
INDUSTRIAL
Industry Greatest Here Since 19^+5 No. k.
Six Tears • Work Brings Two New Plants To Peninsula No. 4.
Chamber To Make Bid For Industiy In Tour Of East No. 6.
Study Shovrs ii3 of 100 Largest Manufacturers In Nation
Operate 114 Plants In Bay Region No. 6.
Holland Touring Eastern Cities For New Industry No. 7.
Industrial Activity Still On Upswing In Bay Area No. 8.
Investigation Asked For Private U.S. Shipbuilding No. 8.
Chamber Study Points Up Western Plastics Future No. 8.
Science Fair Next Vfeek At Academy Of Sciences No. 8.
Holland Reports Eight New Plant Possibilities No. 9.
Shipbuilding Comaittee Begins New Program For More Work,
Cargo No. 9.
Air Pollution Measure Gets C of C Attention No. 10.
Redevelopment Threatened No. 10.
S.F. Industrial Expansion Trend Continues Upward No. IC.
San Francisco, Bay Area Industrial Development Triples
1953 Figures Ho. 12.
Pharmacists, Plastics Men Acclaim Reports No. 12.
'Workshop' Attendance No. I3.
Chamber Hails Bay Survey Appropriation But V.'ill Press
For Comprehensive Study No. 1H-.
Industrial Expansion Continues Upswing No. Ik.
Holland Appointed To A.I. D.C. Committees No. 1^;.
1-22-54
, 2- 5-54
, 2-19-54
, 3-19-54
, 4- 2-54
, 4-16-54
, 4-30-54
, 5-14-54
. 5-28-54
, 6-11-54
, 6-25-54
. 7- 9-54
. 7-23-54
. 8- 6-54
, 8-20-54
. 9-17-54
,10- 1-54
.10-15-54
.11-12-54
.11-26-54
.12-10-54
2-19-54
2-19-54
3-19-54
3-19-54
4- 2-54
4-16-54
4-16-54
4-16-54
4-16-54
4-30-54
4-30-54
5-14-54
5-14-54
5-14-54
6-11-54
6-11-54
6-25-54
7- 9-54
7- 9-54
7- 9-54
Page 7
IS D IS
MY EEGIOU
BUSINESS
Vol.
11
195^
IITDUSTRIAL COWTD.
Coi-ps Of Engineers To Start Bay Stirvey Ho. I5.... 7-23-5^4
EalDarcadero Free\ira7 Is Causing ?ew Tirms To Leave San
Francisco No. I5.... 7-23-54
Tldelands Su'bconniittee Inspects Crocker Land No. I5.... 7-23-5^
Chamber Adopts New Plan For Building Up S.7. , Coastal
Ship Work No. 16.... 8- 6-54
Bay Region Industrial Expansion Still Active No. 16.... 8- 6-54
Mart Site Redevelopment Receiving Serious Study No. I7.... 8-20-54
Bay Region Industrial Development Up-Swing Reported
During July No. 18. . . . 9- 3-54
Ford Purchasing Sought No. I9. . . . 9-I7-54
Photo: Baby Forsiulas, Inc. New Plant Opening No. I9.... 9-I7-54
Bay Area Industry Still Expanding At High Rate No. 21. . ..10-15-54
Chamber Cites Urgency Of Bay Water Situation No. 21. . ..10-15-54
Photo: Ja33es Q. Brett Receives Realtor Award From
Lloyd Hanford No. 22. • • .10-29-54
Industrial Developaent Continues High In Area No. 23. .. .11-12-54
Photo: Chemical Industry Section Members On Field Trip No. 23. . ..11-12-54
Chamber Solicits Tool Manufacturers For Area No. 23. .. .11-12-54
October Industry Expansion in S.F. , Bay Area Gains Over
1953: Tear's Project Total Is Up No. 25.. . .12-10-54
Box: New Zoning Proposal No. 25. . ..12-10-54
Plant Expansion Still Strong In City, Area No. 26. . ..12-24-54
Photo: Joint Meeting of Chamber's Industrial Committees
And Sections No. 26. . ..12-24-54
Gov't Competition No Big Problem, Survey Shows No. 26. . ..12-24-54
JUNIOR CHAMBER OF COMMERCE
R. T. Bonnell Named New Jaycee Secretary^Mgr.
(with photo).. No. 17.
8-20-54
LEGISLATION
Chamber Takes Stand On T-E Amendments No, 5.
Box: On The Job... In The Legislature No. 5.
Added Social Securitj' Coverage Urged No. 11.
Chamber Recommends Extended Coverage Under OASI Program No. I3.
Chamber Opposition To Anti-Trust Penalties Reiterated
By Tapp No. 14.
Census Request Restored To Bill At C of C Request No. 17 .
C of C Approves Check On Gov't Competition With Private
Business No. I7.
'Ex-Im' Bank Bill Signed No. 17 .
Chamber Praises, Urges "50-50" Shipping Bill No. 17 .
LUNCHEONS
Bradford, McCormick To Address Chamber At 2 Upcoming
Events (with photos) No. 2.
3- 5-54
3- 5-54
5-28-54
6-25-54
7- 9-54
B-20-54
8-20-54
8-20-54
8-20-54
1-22-54
Page 8
INDEX
BAY BSGION SUSimSS
Vol. 11 195^
LUHCHEOITS COWUD.
Zellerbach To 3e Honored At Luncheon Next Week No. 4.... 2-19-5^
"Flay Ball! " Luncheon April 5 No. 6 3-19-5^
Insurajice Day Luncheon Scheduled ?or April 15 No. 7..«. ^ 2-54
Chamber Plans "Seale" Baseball Lunch No. 7.... 4- 2-^
Chamber Plans Luncheon For Amed Forces Kay 14 No. 8.... 4-16-5^
Photo: Admiral Robert B. Carney No. 9.... h-JO-Sh
Admiral Carney To Speak At C of C Luncheon Today No. 10.... 5-1^^54
Selassie To Be Honored At Civic Luncheon Here No. 11.... 5-28-54
Photo: Halle Selassie I No. 12.... 6-11-5^
President Syngman Ehee To Be Guest Of Chamber No. I6.... 8- 6-54
Chamber To Participate In Important Shipwork Hearing,
Civic Event No. 20.... 10- 1-54
Event Will Salute New State College Campus No. 20.... 10- 1-54
Chamber To Co-Sponsor Navy Day Event No. 21. . ..10-15-54
Chamber Spearheads S.F. Shipbuilding Hearings; Urgent
Work Needs Told '. No. 21. .. .10-15-54
Box: Gen. Matthew B. Ridgway, USA Will Speak At
Luncheon, November 5, I954 (v/ith photo) No. 22. . ..10-29-54
Chamber, Post Office Celebrate Regional Official
Establishment In San Francisco (with photo of
Eugene J. Lyons) No. 23... .11-12-54
MEMBERSHIP
Meyer Chosen President Of Second Century Club Ho. 2.... 1-22-54
Welcome Nev; Chamber Membersl No. 6. . . . 3-19-54
» n « II Ijo. 8 4-16-54
Photo: 60 New Members Vfelcomed At Assimilation Meeting.. .No. 8.... 4-16-54
Welcome New Chamber Membersi No. 12. . . . 6-11-54
» " " " No. 15 7-23-54
" « " " No. 17.... 8-20-54
" " " " No. 23 11-12-54
" " " " No. 25 32-10-54
Collins Named President Of Second Century Club No. 26.. . .12- 2^*- 54
MINING
Chamber Mining Grotrp Will Attend State Meet No. 9.... 4-30-54
Chamber Fights Transfer Of Mines Bureau Office No. I7.... 8-20-54
S.F. Is Mining Center Bradley Writes McKay No. 18.... 9- 3-54
Chamber Cooperating In American Mining Meet No. I9. . . . 9-I7-54
Chamber Successful In Miring Office Campaign No. 24,. ,.11-26-54
MISCELLAIIEOUS
Printing, Second Largest S.F. Industry, Saluted No. 2,,.. 1-22-54
Chlnatov.-n Plans Big New Year Observance No. 2. . . . 1-22-54
Engineering Meet Slated No. 2. . . , 1-22-54
Page 9
MY BEGION BUSINESS
Vol. 11 195^
MISCELLAITEOUS CONTD.
U.S. Steel Officials To Visit S.7 No. 2.
Law 5ook Donation To U.C No. 2.
Chanber Aids Firm In New Motion Picture On City No. 3.
Pulilic Officials Poster Offers Valiiatle Guide No. 3.
BoBter Of Pu'blic Officials No. 3.
U.S. Cha.Ti'ber To Sponsor "Workshop" Meetings Here No. 3.
Seals Sell Season Books No. 3.
Box: Labor Market Bulletin No. 3.
Chamber Given Co-op Role V/ith Comnerce Dept No. 4.
Management Conference Opens Here Next Tuesday No. 5»
Photo: Guy E. Wyatt and G. L. Fox No. 6.
"How To Sell More" Is Theme of Sales Clinic No. 6.
Military Leaves Urged No. 6.
Canadian Money "O.K. " Here No. 6.
Chamber Requests Aid In Preventing forest Fires No. 7.
S.F. Mint Celebrates 100 Years Tomorrow No. ?.
Invest In America Week Co-sponsored By Chamber No. 8.
Chamber Aids Cinerama No. 8.
Photo: Century Certificates Of Honor Presented To Finns.. No. 9.
Growing Importance Of Civic Agencies Stressed At
Conference Of Better Business Bureaus Here No. 10.
Box: Stanford Alximni Meet Conference No. 10.
Senior Citizens Display Hobby Results At Shovr No. 10.
"Forty-Plus" Places 48 No. 10.
Nat'l Secretaries Week Slated For May 23-27 No. 10.
Photo: Century Certificates Of Honor Presented To
Firms (corrected caption) No. 10.
Box: Free Tickets To Trade Show (California Society
Of Professional Engineers) No. 11.
Pacific Rail>^.y Club Presents Sales Clinic No. 11.
Tool Men Schedule Meet No. 12.
Photo: While S.F. Burned No. 14.
Photo: "Drink Milk" ~ Dairy Month Saluted By Board
Of Directors No. 14.
New Member Recalls Old Words About S.F No. 14.
Johnston Honored Here No. 14.
Great Golden Fleet To Take V.'aves On Cruise No. 14.
Gene Sullivan To Join Bank of America Staff (vrith photo).. No. 15.
Magruder Municipal Conference Delegate Representing
Chamber No. 15.
Resolution: In Memoriam — John Ward Mai lliard, Jr No. 16.
Labor Bureau Compiling Payroll Facte And Figures No. 17 .
Maritime Academy Grads Available For Industry No. I9.
Northern California Firms Show Rising Interest In
West's First "A- Vaults" Near Santa Cruz. (with. photes) . .No. I9.
Oil Industry Will Be Spotlighted Oct. IO-I6: "Oil
Progress Week" Ho. 20.
. 1-22-54
. 1-22-54
. 2- 5-54
. 2- 5-54
. 2- 5-54
. 2- 5-54
. 2- 5-54
. 2- 5-5^
. 2-19-54
. 3- 5-54
. 3-19-54
. 3-19-54
. 3-19-54
. 3-19-54
. 4- 2-54
. 4- 2-54
. 4-16-54
. 4-16-54
. ij_30-54
. 5-14-54
. 5-14-54
. 5-14-54
. 5-1^4-54
. 5-14-54
. 5-14-5^^
. 5-28-54
. 5-28-54
. 6-11-54
. 7- 9-5^^
. 7- 9-54
. 7- 9-54
. 7- 9-54
. 7- 9-54
. 7-23-54
. 7-23-5'*
. 8- 6-54
. 8-20-54
. 9-17-5**
. 9-17-5**
.10- 1-54
Page 10
INDEX
MY BEGIOH BU5I!IESS
Vol. 11 195^
MISCELLANEOUS CONTD.
Box: A Message To The San Francisco Business Coininunity
(United Crusade) No. 20 10- 1-5^+
Citizens Asked To Note Accomplishments Of United
Nations During U.N. Week, Oct. 17-24 No. 21 10-15-54
Telephone Co. Officials Host Chamher Directors No. 23. .. .11- 12-54
Photo: John B. Watson, Eugene J. Lyons, Orange H.
Fuller And John B. Scoggins No. 24. ,. .11-26-54
S.P. Projects Featured In Steel Publication No. 24. .. .11-26-54
Guardsmen Tree Sales & T.B. Seal Drives Open No. 24. . ..11-26-54
Siipervisors Laud Chamber No. 25. .. .12-10-54
Business Cooperation In 1955 Censuses Is Asked No. 25. .. .12-10-54
POPULATION
City's 1954 Population Estimated At 801,000 No. 1.... 1- 8-54
PORT OF SAN FSANCISCQ
Port Of San Francisco Trade For Early '54 Shows Sharp
Upswing No. 14. . . . 7- 9-54
Port Authorities Of U.S. To Meet Here Oct. 25-29
(with photo of Eohert \'fylie) No. 21. .. .10-15-54
PUBLIC HEALTH
Health Dept. Courses For Food Handlers No. 2.... 1-22-54
Food Handling Course No. I9. . . . 9-I7-54
RADIO AND TELEVISION
Chamber Prexy Covers Local TV Field In Whirlwind
Series Of Commendatory Visits No. I9.... 9-I7-54
Photo: L. C. Gilworth, Elmer E. Robinson And John 3.
Watson re "Success Story" Proclamation No. I9.... 9-I7-54
RESEARCH
Thirty S.F. Corporations Have Assets Of $26 Billion No. 8.... 4-16-54
RETAIL MERCHANTS ASSOCIATION
Symphony Concert Planned (with photo) No. 3.... 3-5-54
Retail Merchants Ass'n Approves Propositions A, B, E....N0. 9.... 4-30-54
Retail Sales Courses To Be Presented Again In October-
November No. 18. ... 9- 3-54
Chamber To Sponsor Retail Sales Clinic No. 20. ...10- 1-54
Wanted; One Thousand Sales-Minded Persons For Free
Retail Sales Clinic Co-Sponsored By RMA No. 21. .. .10-15-54
Photo: Free Retail Sales Courses No. 22. .. .10- 29- 54
Photo: Retail Sales Clinic Class No. 23. .. .11-12-54
District Merchant Leaders Hosted At Special Dinner No. 23. .. .11-12-54
Patrick, Elder, DeBonis, Starr Elected To Head Retail
Merchants Association, '54-'55 (with photo) No. 24. .. .11-26-54
Psige 11
I E D E X
MY EEOION BUSINESS
Vol. 11
195^
SAN FEAHCISCO CHA.MBERCrRAPHS
Ho. 3 — 3.7. Truck Traffic Trend No. 2.
No. h — S.7. Business Activity Gains No. 4.
No. 5 — Industrial Progress Soars No. ?•
No. 6 — Airlines Aid S.F. Progress No. 9.
No. 7 — S.F. Airport Traffic Douliles No. 12.
No. 8 — Western Financial Center No. Ik.
No. 9 — S.F. 's 5 Major Local Markets No. 1?.
No. 10 — S.?. 's World Trade Increases No. 20.
No. 11 — Eesidential Building Soars No. 2J.
SAN FRANC I SCO PBOGriESSOSRAMS
No. 5 — S.F. World Trade Expands No. 6.
No. 6 — S.F. International Airport No. 8.
No. 7 — S.F. 's Modem Freeway System No. 10.
No. 8 — Financial District Grows No. I3.
No. 9 — Parking Facilities Expanded No. I5.
No. 10 — Modernized Sewage System No. 18.
No. 11 — San Francisco State College No. 21.
No. 12 — New Liners For Pacific Trade No. 2h.
No. 13 — Ship"building For V.'est Coast No. 2$.
No. Ik — Eadiological Defense Lab No. 26.
SPECIAL PROJECTS
Businessmen Urged To Take Part In "E-E" Day No. k.
Expect 700 Businessmen At Schools On E-B Iteiy No. 6.
Businessmen At Schools Today In Annual "B-B" Day Program. ..No. 7.
Report Shows "E-3" Day Most Successful Ever No. 10.
Chamber Prepares For Another Successful Business-
Education Day No. 21.
Business-Education Day Slated For Nov. 5 Attracts New
Firms (v,dth photo of John A. Remick) No. 22.
Photo: "B-E" Day Participation Bigger Than Ever No. 23.
. 1-22-5^
. 2-19-5^
. iJ- 2-54
. h-30-5k
, 6-11-5^*-
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. 3-19-54
. 4-16-54
. 5-14-54
. 6-25-51^
. 7-23-54
. 9- 3-54
.10-15-54
.11-26-54
.12-10-54
,12-24-54
. 2-19-54
, ?-i9_5a.
, 4- 2-54
. 5-14-54
.10-15-54
.10-29-54
.11-12-54
STAFF. SAi: FRANCISCO CHAl^BER OF COMMERCE
Mixer New Assistant Gen. Mgr. of Chamher (vri.th photo)....
,.No. 26.... 12- 2^54
JESSE W. lAPP
Box: Don't Judge The Year Too Soonl No. 6.
Tapp Visits Washington On S.F. Chaniher Projects No. 7.
Photo: Mr. Tapp Accepting Plaque From United Air Lines.... No. 11.
Photo: Jesse W. Tapp And Kenneth A. Frazer re Charge-A-
Flight Credit Cards No. I7.
Jesse V', Tapp Honored By Cham'ber Directors No. 18.
TA3CES
Cham'ber Tea Schedule For 1954 Available..., No. 3.
3-19-54
4- 2-54
5-28-5^^
8-20-'^
9- 3-54
3- 5-54
Page 12
I K D 1 X
BAY REGION BUSINESS
Vol. 11 195^
TA3CES COITTD.
Chaalier Pledges Aid To Secure Economy In State Government.. No. 4.... 2-19-5'^
Chaaiter Supports Governor's Program To Hold Back On Hew
Or Increased State Taxes No. k.... 2-10-5^
Box: Policy Statement — State General Fund No. 4.... 2-19-5^
Boz: Chamber Dues Deducti'ble No. 4.... 2-19-54
Inventory Tax Subject Of S.F. Senate Hearing No. 10.... 5-14-54
Kagruder Urges School Budget Be Scrutinized No. 11.... 5-28-54
TRATFIC Aim HIGEVaY
Cham'ber Supports Plan For Transit Authority; Offers Minor
Changes No. 4.. .. 2-19-54
Chamlser Beconaends New Eoute For State Highway No. 4.... 2-19-54
Municipal Conference Members Invited To Join Chamber's
Parking Coordination Plan No. 7.... 4- 2-54
Parking Section Plans Detailed Study Of All Proposed
Solutions No. 10. . . . 5-14-54
New C. of C. Sub-group Starts Analysis Of All Proposed
Parking Plans No. 11.... 5-28-54
Chamber Opposes Use Of Federal Tax Funds For Parking
Facilities No. 12. . . . 6-11-54
S.F. Skyway Progress Speeds Up Traffic Flow (with map) No. l6.... 8- 6-54
Chamber Will Present Thirty-five Million Dollar Freeway
Program No. 1? . . . . 8-20-54
Chamber Spearheading City- Wide Organization To Keep
Streets Clean No. 1?.... 8-20-54
Prescription For Parking (Report of Parking Section) No. 18.... 9- 3-54
Clean Streets Group Names Mosias As Head No. 18..., 9- 3-^
Chamber Report Offers Parking Solution; Action Is
Requested On Recommendations (photos: Jellick & 3roimp)No. 18.... 9- 3-54
City's Highway Needs Stressed By Chamber At Sacramento
Meet No. 18.... 9- 3-54
Chamber To Host Highway Officials At Luncheon No. 23. .. .11-12-54
Photo: Mayor Robinson, John 3. Watson And Frank Durkee
At Highway Luncheon No. 24. .. .11-26-54
Chamber Produces Map Of Downtown Public Parking No. 25. .. .12-10-54
Chamber Cooperates With National Program To Cut Do\m
On Driving Accidents No. 25. .. .12-10-54
TEAi;SP0RTATI0y
Chamber Intervenes In Denver Service Case Involving 6
Airlines No. 3.... 2- 5-54
Transportation Institute Planned No. 4. . . . 2-19-54
Transportation Meet In S.F. This Month No. 5.... 3- 5-54
C of C Takes Exception To ICC Examiner Report No. 10.... 5-14-54
Chamber Upholds City's Interests At C.A.E. Meet No. 11.... 5-28-54
I.C.C. Petition Filed No. 12.... 6-11-54
Page 13
INDEX
MY REGION BUSimSS
Vol. 11 19^
TOANSPORTATION COOTD.
Chaaber Protecting S.F. Interest In ICC And Air Line Cases.. No. 1^4-.
Charn"ber Represented At PUG Rate Hearing Ho. 15 .
Transportation Dept. Active In Rate Case, Freight Car
Situation No. I9.
ICC Grants Application Supported By Chamber No. 23.
S.?. Freight Rates Stand To Be Upheld By Chasiher No. 25.
WORLD TBAJE
James Baker Elected President Of World Trade Association
(with photo) No. 1.
Netherlands Official To Speak At World Trade Meet No. 2.
Overseas Representatives No. 2.
World Business Classes To Open No. "}.
Philippine Trade Mission To Be Hosted By Cham'ber No. 3.
Talmage Named Chairman Of '5^ World Trade Week No. ^4-.
Chamber Entertains Philippine Delegation No. k.
Honor Japan On 100th Anniversary Of Trade No. ?.
World Trade Literature Presents Opportunities No. 8.
Support Urged For Ike's Foreign Economic Policy No. 8.
Junior Ambassador Trip To S.F. Youngsters No, 9.
Golden Gate Trade And Maritime Festival Next Week Will
Salute Port, World Commerce (photo of Festival "Queen").. No. 10.
Bay Region Business Combined With International Bulletin. .. .No. 10.
Program Of Events For Golden Gate Trade And Maritime
Festival No. 10.
World Trade Tips No. 10 .
Announcement: International Trade Luncheon And National
Maritime Day Luncheon No. 10.
World Trade Briefs No. 10.
Box: About Tliis Issue No. 10.
International Ball To Honor Consular Coips And Students No. 10.
Displays, Radio, TY, Posters: All Media To Carry Program. . .No. 10.
Photo; International Trade Lunclieon No. 11.
Distinguished Visitors From Abroad In June No. 11.
Chamber Hosts Groups Of Overseas Visitors No. 12.
First Pacific Coast Japanese Trade Center To Open Soon
In S.F No. 12.
Photo: A Teasi Of Okinawa Businessmen No. I3.
Chamber Plans Far East Trade Tour: First In Over Quarter
Century No. Ik.
Multi-Million Dollar Purchase List Available No. I5.
Laurence C. Bergouist Joins World Trade Dept No. I6.
Event Honors Indonesia No. I7.
World Trade Assn. Hosts Burmese And Philippine Trade
Delegations Here No. I9.
. 7- 9-5^
. 7-23-5^^
. 9-17-5^
. 11-12- 5J^
.12-10-54
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1-22- 5iJ-
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2- 5-54
2-19-54
2-19-54
4- 2-54
4-16-54
4-16-54
4-30-54
5-14-54
5-14-54
5-14-54
5-14-54
5-14-54
5-14-54
5-1^54
5-14-54
5-1^-54
5-28-54
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Page 14
i I D 1 X
BAY HS5I0N SUSIlffESS
Vol. 11 igs^v
WOELD TBADE COITTD.
foreign Folic/ Meet In Oregon Octobflr 5-6 No. 19.... 9-17-5J^
Seattle World Trade Meet No. 21. .. .10-15- 5i»-
Japan Trade Center Opens In San Francisco No. 23- • ..11-12-5^
Baier Heads S.F. Grourp At II. T. World Trade Meet No. 23. .. .11-12-54
City Efforts Successful At Foreign Trade Meet No. 23. . . .12-10-54
Photo: World Trade Center And Board Of State Har"bor
Comniissioners ?or Port Of S.P No. 25- . • .12-10-54
Vtorld Trade Ass'n Elects 1955 Officers (with photo of
Nathan Most) No. 26. . . .12-24-54
Veltman Named President Of Export Managers Assn Ho. 26. . . ,12-24-54
Page 15
VOLUME
NUMBER I
JANUARY 8, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
7954 President Directors Take Office
Thirty-Three Newly- Elected Board Members
Take Over Chamber's 'Program for Progress'
James Baker Elected
President of World
Trade Association
James S. Baker, Manager of the
James S. Baker Co., took office this
week as 1954 President of the World
Trade Association of the San Fran-
cisco Chamber of Commerce.
He was elected December 23, together with
the following new Officers:
Nathan Most,
treasurer of Getz
Bros. & Company —
First Vice President;
John K. Scoggins,
Cashier, .Standard
Oil Company of Cali-
fornia— Second Vice
President; Reginald
\'. Grady, vice presi-
dent, Connell Bros.
Co. Ltd.— Third Vice
President; H. L.
Kaufman, vice pres-
' Ident. Crocker F"irst
National Bank of
.San F'rancisco —
Treasurer; and Alvin
C. Eichholz, Manager of the Chamber's
World Trade Department — Secretary.
Baker, who will also serve as an ex-officio
member of the Chamber's Board of Direc-
tors, was the Association's First Vice Presi-
dent last year. He is a Past President of the
Export Managers Association of .San P'ran-
cisco.
A mining engineer in the Philippines for
IT years prior to World War II, Baker
during the war served with the U.S. Board
of Economic Warfare and later with the
Foreign Economic Administration. He was
(Continued on Page 4, Column 2)
JAMES BAKER
Your Chamber's
CURRENT OBJECTIVES
hrough your support in time c
ificiico Chomber is—
• Bnildinfi Busiiltis
• Slimulittitig Ifjtluilr}
• Stllhig. Sm Franchc
• Viorkmn I"' Cilic Improtemctil
• Promoiing ihe Port
• linpiring Community bittrfit
• losltriilg Good Citizenship
• Proi itiitifi Service
'/e believe YOU ore definitely interested in Son
incisto! Post. Present ond Future ond thot YOU
nt to shore In every woy possible in ttiij progrom.
The San Francisco Chamber of Commerce was in the hands of a new Presi-
dent and Board of Directors this week as 1954 terms began for the 33 Officers
and Directors chosen in last month's annual elections.
Jesse W. Tapp. executive vice president of the Bank of America N.T. & S.A.
headed the list of new Officers as 1954 President. He succeeded J. W. Mail-
liard. III, who retired as Chamber President
December 31.
Working with Mr. Tapp in guiding the
Chamber throughout the new year are Chas.
S. Hobba as First Vice President; James E.
O'Brien as Second Vice President; John B.
Watson as Third Vice President; G. L. Fox
as Fourth Vice President and General Man-
ager; Marco F. Hellman as Treasurer; Philip
L. McClure as Assistant Treasurer; and
Marie A. Hogan as Secretary.
In addition to these eight Officers 25 Di-
rectors began their 19.54 terms; of these, 12
are new and 13 are 1953 Directors re-elected.
For the purpose of acquainting Chamber
members with those who will be setting
Chamber policy this year and guiding it in
its Program For Progress, this issue of Bay
Region Business is largely devoted to pic-
ture-biography presentation of the 1954
Board of Directors. See pages 2, 3 and 4.)
City's 1954 Population
Estimated at 801,000
The .San Francisco Chamber of Commerce
this week estimated the city's January, 1954
population at 801,0110, observing that "ex-
tremely healthy business, industrial and res-
idential advantages" are attracting people
by the thousands from virtually every por-
tion of the nation.
Declaring that the city has gained more
than 25,0110 persons since the 1950 U.S. Cen-
sus, Ralph B. Koeber, Manager of the Cham-
ber's Research Department, cited proof that
"San Francisco has steadily gained strength,
population-wise (as well as in other major
respects") since 1950:
1. Health Department reports, indicating
a "natural" gain (births over deaths) of
22,2K5 persons:
2. School Department reports .showing an
average daily attendance increase of more
than 1500;
3. Gains in main residential telephones of
approximately ll,fi.59;
4. Increases in electrical connections of
8,240;
5. Gains in residential water connections
of 4,081.
These factors, Koeber said, were ".some of
the indices" of the population growth which
has definitely showed an "upward trend since
19.50 and is steadily increasing."
JESSE W. TAPP
President's Message
TO THE MEMBERSHIP
The opportunities and responsibilities of a
new year are always challenging. So it is
with 1954. The Officers and Directors of the
.San Francisco Chamber of Commerce have
accepted the challenge of 1954 and are pre-
pared to do their best to contribute to the
continued progress of San Francisco.
The year ahead has been tagged by some
as a year of "adjustment" in some segments
of business and agriculture. But adjustments
are a normal part of our highly complex,
interdependent and fast-changing economy.
Some of these adjustments give rise to prob-
lems, and even the solutions to some prob-
lems give rise to still others. If, as we hope,
some of the adjustment problems of the vear
ahead are occasioned in some mea.sure by a
lessening of world tensions and even slightly
improved prospects for peaceful pursuits,
then the adjustments can certainly be taken
in stride by our highly productive and dy-
namic economy.
The work of the Staff and the Committees
and Departments of the Chamber will con-
tinue to be focu.sed on the problems of in-
dustry, commerce and agriculture in San
(Continued on Page 4, Column 1)
BAY REGION BUSINESS
Friday, January 8, 1954
THESE CHAMBER LEADERS WILL V
1954 OFFICERS, SAN FRANCISCO CHAMBER OF COMMERCE
JESSE W. TAPP. PRESIDENT CHARLES S. HOBBS. FIRST VICE PRESIDENT
Kxecutive ^'it•e President. Bank of Amer-
ica N.T. & S.A. Native of Kentucky. For-
mer associate administrator, Agricultural
Adjustment Administration, president of
Federal Surplus Commodities Corp.. direc-
tor of Commodity Credit Corp. and director
of Federal Crop Insurance Corp. Presently
a member of President Eisenhower's Com-
mission on Foreign Economic Policy and
Commission on Agricultural Policy.
Pre.sident. Hale Bro.s. Stores and vice pres-
ident. Broadway - Hale Store.s. Inc. Born
and reared in Fresno, Stanford U. gradu-
ate. Began career at The Emporium, S.F.,
in 1920, then became general merchandise
manager for B. F. Schlesinger & Sons
(Kahn's) in Oakland ; then executive with
James McCreery & Co., New York; later
sales manager of White House in S.F.
Joined Hale Bros, in 1946. Is executive of
National Retail Drv Goods Association.
JAMES E. O'BRIEN. SECOND VICE PRESIDENT JOHN B. WATSON. THIRD VICE PRESIDENT
Pillsbury. Madison & Sutro. Born in Col-
orado. 1912. Lived in Orient as boy, latii-
graduated from University of California.
Secured law degree there in 1935 ; in same
year gained admittance to State Bar of
California and joined present law firm.
Served during World War II in Air Force,
including two and a half years in General
Spaatz' Strategic Air Forces overseas.
Left with rank of Lt. Colonel. Is a member
of the American Bar Association.
President. (Joodyear Rubber Company.
Joined local specialized mechanical rubber
goods company in 1928, becoming its vice
president in 1931 and a partner in 1933.
Elevated to presidency when firm again
became a corporation in 19.52. Member of
Stanford University class of 1928. Served
four years with the United States Navy
during World War II, leaving the service
witli rank of commander.
G. L. FOX. GENER4L MANAGER
MARCO F. HELLMAN. TREASURER
Born m Stockton. 1899. Attended Univer-
sity of California with majoi' studies in in-
dustrial engineering and management.
Spent 3 years as working newspaperman
and managing aditor. Was industrial and
traffic diiector of Parr-Richmond Termi-
nal Corp. and Parr Terminal Co. for 6
years before joining San Francisco Cham-
ber in 1943. Prior to affiliation with Parr,
he was manager, industrial department.
Stockton Chamber, for 13 years.
.Senior Partner. .1. Harth & Company. Horn
19l)G in San Francisco; graduated from
University of Califoinia in 1927 and Har-
vard Business School in 1929. With New
^'(ll•k lianking fii-m of Lehman Bi-others
fiom 1929 to 1942. Served with Army Air
Foi-ces from 1942 to 1946. released with
I'ank of Lt. Colonel. Has been senior part-
ner of J. Barth & Co. since June, 1946. Is
regional gov. of Assn. of Stock Exchange
Firms, member of Bd. of Governors, S.F. Stock Exchange.
PHILIP L. McCLURE. ASSISTANT TREASURER
MARIE A. HOGAN. SECR£T>»Rr
.\ssislant Conti oiler, American Trust
Company. Born in Bioderick. Calif., 1919;
educated, Sacramento Junior College,
1937, and University of California, 1947.
U.S. Army Air Corps. 1942-194.5. Presi
dent of S.F. Junior Chamber of Commerce
in 19.53. and a director of the San Francis-
co Symphony Foundation.
.A native of Grass X'alley. Calif., she has
lieen with the Chamber for most of hci
liusiness career. Joined staff in 1924 aftei
having served several yeai"s as legal sec
rttary. Became Assistant Secretary i?i
192S ; elected Secretary in 1929. Corporal,
duties include serving as Secretary to tli
Board, custodian of Chamber i-ecords an'^
assignments diivcted by General Managei
Friday, January 8, 1954
BAY REGION BVSINESS
K FOR CITY'S PROGRESS IN 1954
1954 DIRECTORS. SAN FRANCISCO CHAMBER OF COMMERCE
WILLARD E. ABEL
\ue President and General M.ii
ager. Sit Francis Drake Hole
Born in Vancouver. Washinc""'
b, can hotel vkork as elevator op, ,
.,T,.r alter college in Ccntr.l,
.Strvcd in army during World W
Biltir
Managed
eral
W
Hotels chain; took over Sn
Dralcc in July. 1947. Is
:e president of Western
:n charge of personnel and
hotel chain's food prcpa-
MARCUS J. AURELIUS
Vice President— Sales. C.liimbi.i
Geneva Steel Divisi..n, l_Inite.
States Steel Corporation, i' rn i
Ln. .^n..;u■lcs. luKI; m.,..]n..l. J M...
University ol Denver, l-J.l St..ri
.J career with Colorado fuel c
lion Corp.. became U.S. St.-J
ith fori
r Cat
-Illi-
J. F. BARRETT. JR.
Barrett Constructto
during World War
States Navy. Joinci
of Barrett &> Hilp on
CLAY BERNARD
Regional Sales Nlanager, Western
Air Lines, Inc. Born in \\ y.,ming.
1890; educated at Manh.ittan Col-
lege. N.Y.. and Princeton Un ■
vcrsity. Studied engineering; was
in construction business for sev-
eral years; then steamship busi-
ness; later was fiscal agent for
Pickwick Stages in San Francisco.
Uter was assistant to general man-
ager. Golden Gate Bridge 6" High-
way District; chairman of Golden
Gate International Exposition.
Joined Western m 1944.
JOSEPH BRAHSTEN
Pre
sident of M.
J.B. Co.
Born in
S.m
Fr.inci^c.i
lolifi- gr
adualed
n LoviJl Hi
j;h School
in 1917
,,n.l
from Harv,
ird Unive
■rsity in
lifi
1. President
of the
Western
Car
1 Company of San Frai
.lirr
:ctoroftheSi
.n Francis.
CO Chap-
ler
of the Amer
ican Natit
mal Red
Crn
iss and a fort
ner direct!
)r of the
Coi
nmunity Che
JAMES Q. BRETT
Partner, Coldwell, Banker flt
Company. Bom in Masp.ichusLtl.-.
1908; graduated from West Point
in 19i0. Served four years in
.'\rmy. then spent four years in
I"||hJ Coldwell. Banker &> Co. as
. il .11 111 in 19.18; became mana-
„. 1 if iiijii.^trial property dcpart-
nii 111 in 1940; admitted to part-
nership in I9T2. Director of S F
Real Estate Board; member ol S,,
eicty of Industrial Realtors an, I
American Society of Mcchanic.,1
Engineers.
JAMES A. CLARK, JR.
esident, J. A. Clark Draying
... Ltd. Born in S.in Francisco.
11; graduated from Stanford
iiversity in 19.5 5. Joined firm
mediately after graduation.
1957 and
president
195
tor of the Sal
men's Association, and a
of Associated Freight Lir
GEORGE C. FORTUNE
*\ Vi.e President & Dir., Balfour.
\ Guthrie & Co , Ltd. Burn in Set
\ liiiJ. educated Glasgow AciJ
I ,inj in England. Began busin, -
^ I cieer in London; came to S f
rector and vice president
and went to Seattle to
firm's Puget Sound in-
luring World War II.
US. Air Corps; became
d was awarded Bronze
er war, ran his firm's
Iterests in Portland; rc-
ROBERT H. GERDES
vice President and General Coun
sel, Pacific Gas Sc Electric Co
ikl.ind. luiu. ,4i,,Ju
Un
law
t C.ilif
in 1926
1928. Enti
m 1928; joined P. G. E# E. in
1929 as assistant to general coun-
sel. Resigned in 19.55 to join the
law firm of Earl. Hall and Ger-
des. Reioined P. G. 6= E. Co.
leeal stall in 1944; became gen-
eral counsel in 1945.
JAMES E. HOLBROOK
Vice Prcsiden:, Pabco Prodiicis,
Inc. Born in California; graduated
fr-i- University of California.
I'll" I'l.t president San Frincisco
I >. cutives Club. San Fran-
Club and Los Angc-
-. National
S.I.. Executives
S F Bay Area Cc
of Advisory Coui
Bu-inc Adm-nist
• ' California.
s Club; fo
Federalioi
. and dite
HENRY C.
JUDD
Treasurer, Standard Oil Con
of California. Born
in (Ire;...
ocated at Universi
;tv ot ill
After five year, ;
IS invent
banker in Portland
and three
with the First N,
ational f
Portland, he joine
d Standa
1950 as a Northw
tivc of the trcasur
cr's offiei
was appointed ass
t treasiir
the corporation in
1940 and
urer in 1942.
GRAHAM KISLINGBURY
aliam Kislingbury Public Rela-
ins. n..ni Ml Gates. N.Y,; edu-
. ,1 1,1 S,,n M,,len lunior College
industry i
'hcatres A
of Motic
E. W. LITTLEFIEIO
Vice President, Utah Construe
tion Co. lion; 11. UsJeti. Ut..li
1914; graduated Stanford Uniia
1^ <ily. 1956. and Stanford Gr.iduat
|V School of Business. 1938. Phi
Kapp;
eal Roctve
and special
Acti.
duty in U.S.
ng World Wat
itant to Deputy
u
^
DANIEL J. McGANNEY
ithcrn Pacific. Held
Is alio president of North-
1 Pacific Railroad Co.. Pet-
and Santa Rosa Railroad
nd San Diego y Ariiona
THOS. J. MELLON
Presidenl
Wesi
He.
Co. Burn
(iraduated from Univ. ol San
Franeisc. and USF Law School,
h.ined We.i, in 19:r,. was sales-
man, then manager of Pacific
NorthwcM branch m .Seattle ( 1952-
421 W,i. vK-e .■h,,irman of Calif,
delegation t„ l'H2 Republican
Convention Vi.e president. S.F.
Employers Council; a director of
I'ederalcd Employers, and mem-
Ker. State Bd. of Education.
(CONCLUDED ON PAGE 4)
BAY REGION BUSINESS
Fridoy, Jonuory 8, 1954
NEW DIRECTORS TAKE LEADERSHIP
1954 DIRECTORS. SAN FRANCISCO CHAMBER OF COMMERCE (Concluded)
J. G. MOTHERAL
President and San Franci
LAURENCE H. ODELL
Vir
e President, W. R. Grace &:
to
AttinJcd University o( W,,,-
con
m. President. Grace tf Co
(Ha
cifie Coast); chairman of th.
boa
d. Foster and Kleiser Com-
pany; vice president, Grace Lim .
: president. Graco; president.
Nac
o Fertilizer Company (Call-
lorn
ia): vice president and direc
tor
Gr.ice &■ Co.. Central Amcf
ica:
chairman of the board. Pacific
Kta
cs Oil Company.
J. HOWARD PATRICK
It, Patrick Co Bnrn ii
o 1901 gnduatcd fr.
ity of Cihfornia
itiunerj busini
I, on gridintion Form>.
,1 dircctrr Mirkinc Di
cntion past president N.
Cahfornn Statu nets A-
JOHN L SIMPSON
of J. Henry Schroder Bal
. New York City. Sclve
with various
Jurini; World
J. F. SULLIVAN, JR.
JOHN H. SEMBOWER
Washinu
Pa,
the Vice President,
>inpany. Born in Un-
'a.. 1909. Attended
and Jefferson Collei
:cd. Univ
sity
th Carolina School of Law.
I?;:. Practiced law and joined
Shell in 19.;s. Served in U.S
Navy. 1942-1946. Manager ol
puhlie relations for Shell Oil
( iimpany's West Coast operations
^1 Bank of
President, Crocker Firs
San Francisco, fiorn in San Francisco; started
h.inkinc career in 1919. President of San
Francisco Clearing House Asi
president of California Bankci
and San Francisco Police Commission. Past
slate president for Northern California of
the Navy League of the United States.
LES VOGEL, JR.
Prcs
ide
nt, Les V
OK
1 Ch
vro
et C
ompany.
hot
n San Fra
-co.
i.ll
cated at
Mar
n
Jr. Colleg
San Fran
Jr. Col-
le,.e
an
d the Post
r.
•Sr
lool
of Mod-
M
crchandis
n
and
Ma
nage
ncnt for
Che
*clv
el Dealers
S
ons, 1
n H
57 h
became
of the
Vokel
Srm with
h
> fail
er
the
ale Us
Vol
el.
Served w
It,
llni
ed
Sut,
- .^iniv
dor
ny
tt'orld \V
ar
11 1.
.idM
,1,1
Fina
nci
if Lcasin
(
-ompa
ny
RANDOLPH SEVIER
President, Matson Navigation Co.
Born in Eureka. California, 1897.
Educated at University of (jli-
nd Berkeley. Joined
in 1925;
vice r
anddi
esident. general
ctor for Hawaiian
:o From 19.50 to
esident and dircc-
Cookc. Ltd., Ho-
Matson in 1948
c president; be-
n 1950.
JOHN I. WITTER
Partiicc, Dean Witter SC Co. Born in ilei
kcley. I9U2; graduated from University ol
California. 1924. Joined Dean Witlcr (f Co
in 192? .ind became partner in I92">. For
mer governor and vice president of A»*o
ciition <if New York Slock Exchange Firms
President's Message —
(Continued frtim I'agc 1)
Francisco and the communities served by
San Francisco. The range of these problems
is very great indeed. They include the ever-
present problems of transportation and park-
ing which are the continuing concern of
every growing city. They also include a lively
interest in world trade developments which
are of such great importance to the long-
established export and import trade of our
great port of San Francisco. Between these
extremes is a host of problems which have
the continuing attention of the Committees
on Agriculture, Industry, Public Affairs, Re-
tail Merchants and other groups and Depart-
ments of the Chamber.
The cooperation and suggestions of Cham-
ber members and all others interested, look-
ing toward the solution of problems of con-
cern to the San Francisco business commu-
nity, will be sincerely welcomed at all times.
James Baker Elected —
(Continued from I'ape 1 )
deputy director of the first FKA mission to
survey the Philippines after the war, and
then returned to enter business in San
Franci.sco.
BAY REGION BUSINESS
IWALTER 1. BROWN. Editor
Ralph S. Cl«». Jr.. Aat'l Editor
Pubiirhod evcty olher wook nl 333 P. no Si . S^n
Frnncisco. Zone A, County ol San FranciKro, Cali-
fornia Tolophone EXbrook 2 4511 (Subicriplion.
One Dollar a y»ar.) Entered ai> Second Clan mat.
lor April 26. 1944. al Ihe Po«I Office at San Ftan-
-isco. California, undet the act of March 3, 1879
VS. POSTAGE
Ic PAID
San Francisco, Calif.
Permit No. 1880
VOLUME 11 . NUMBER 2 • HIGHLIGHTS OF 1953- PAGE 2 * January 22, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
FULL SPEED AHEAD!
Fifty-Four Business Leaders Appointed To
Head Up Chamber's '54 Committees, Sections
Fifty-four prdiiiinent San Franciscans, leaders in their fields, have been
appointed by Chamber President Jesse W. Tapp to serve as chairmen and
vice-chairmen of the Chamber's Committees and Sections and thus put into
action the organization's 1954 Program for Progress.
Grouped by Departments through which they are staffed, the Committees
and Sections wit!; their respective Chairmen and Vicc-Chairmen are as follows :
(NOTE: Sections — which are sub-groups of Commit-
M^l 1^ .1 , tees — are indicated by (S) ; all not so marked are Com-
eyer Chosen President — ^oministrative
Of Second Century Club '^:^-:::::::z:z:::z
A. C. Mever has been elected 1954 presi- Arts and Music W. G. Merchant
dent of the Chamber's Second Century Club, Shipbuilding W. P. Fuller, III
which helps maintain Chamber membership AGRICULTURAL
at levels commensurate wnth its work pro- Agricultural J. W. Mailliard, III
gram and goals. Meyer is assistant vice Produce Market Site (S) Ray B. Wiser
president-executive assistant of the Bank of Range Reclamation (S) Thor W. Christensen
America N.T. & S.A. Livestock Expositions (S)..Carl L. Garrison
Vice Presidents of the Club for 1954 are CIVIC DEVELOPMENT
Edmund T. Collins, Pacific Telephone and ^ivic Development Alan K. Browne
Telegraph Company, and Harry S. Regnart, pi,.g gafetv (S) Willard E. Abel
Oregon Pulp and Paper Company. Vice Chairman . John J. Conlon
The organization plans durmg the coming ^^^^ Transit (S) . Alan K. Browne
year to make personal calls on new mem- traffic and Highway (S).. Leonard S. Mosias
bers to acquaint them with the services and nn'UP'iTir TRAnF'
program of the Chamber. The Club will also uu.^*,h lit inAut.
sponsor assimilation meetings to give new Domestic Trade James E. Holbrook
members an opportunity to meet the officers Alaskan Affairs (S) Harry R. Smith
and staff of the Chamber Hawaiian Affairs (S) George F. Hansen
' Inter-City (S) Stanton R. Haight
Great Golden Flaet Dan E. London
Netherlands OfFicial To industrial
Speak at World Trade Meet ]':^^ ^S^ent :."; "^m^a^l^t
A. B. Speekenbrink, ambassador extraor- Manufacturers John B. Watson
dinary and minister plenipotentiary in Vice Chairman M. J. Aurelius
charge of econoivic alTaiis, T!,e Netherlands Chemical Industries (S) M. K. Scott
Embassy, Washington, D.C., will be guest of Vice Chairman T. B. Gibson
honor at a luncheon of the Chamber's World Electrical Industries (S) (To be announced)
Trade .Association Wednesday noon, Febru- Mining Phil R. Bradley, Jr.
ary .S, at the Fairmont Hotel. He is sched- Special Projects - Glen Ireland
uled to speak on the "Netherlands as an Vice Chairman S. C. AUin
International Financial Center." Building Code (S) Henry J. Degenkolb
.•\t the first 1954 meeting of the Worid .MEMBERSHIP RELATIONS
Trade .Association, held recently. James S. Membership Thos. J. Mellon
Baker, new WTA president, declared that PORT PROMOTION
action will be taken by the organization this j.^^ Promotion Paul A. Bissinger
year to simplify or eliminate world-wide Vice Chairman Hugh Gallagher
regulations stifling foreign trade AFFAIRS
Jesse W. lapp. Chamber president and a „,,•,«.• t> u * m r^ j
, , n - , . „- , , „ . Public Affairs Robert H. Gerdes
member of President Eisenhowers Commis- . , „ ,„. , ,, ,, ,, ,
„ . „ • ti 1- J Armed Forces (S) J. G. Mothera
sion on Foreign Economic Policy, urged v • I- /o ^^i n j
\irT « u » J 11. r 11 ;,n J 11 Aviation (S) Cay Bernard
WT.\ members to read the full "Randall , v , »• j
Commission" report when it is released, and Legislative ana
j„ , 4.„- • , • .u " » National Affairs (S) Vincent Cullman
to make their views known in the great ,, ... ,, ,.■ ,c, t o u u
deba.." sure t. develop in the next few ^^ '■^■,'^^''^^^' : ZZZ H^n^ Sd
months on foreign economic policy. ,,■ Ui. ■ m o «« j
* 1- .' Vice Chairman F. B. Magruder
PUBLICITY
Law Book Donafion To U.C. Publicity J. G. Motheral
-r, /u I u 1 » 1 ,..,, 1 Vice Chairman Graham Kislingbury
1 he tnambcr has donated 120 volumes on _ "
transportation law, regulation of public util- RESEARCH
ities and similar subjects to the University Research Chas. S. Hobbs
of California School of Law library. (Continued on Page 4, Column ))
Bradford, McCormick
To Address Chamber
At 2 Upcoming Events
Ralph Bradford, International Vice Presi-
dent of the Chamber of Commerce of the
United States, and Dr. Edward J. McCor-
mick, President of the .-American Medical
RALPH BRADFORD
DR. McCORMICK
Association, will address Chamber members
at two different luncheon meetings in the
ensuing week.
Bradford will speak this noon at a lunch-
eon in the Fairmont Hotel co-sponsored by
the Chamber and World Trade .Association.
His subject: "Curtains — Iron and Other-
wise."
Next Wednesday, January 27, Dr. McCor-
mick will speak on "The Public Be Served"
at a luncheon jointly sponsored by the
Chamber and San Francisco Medical Society
— also at the Fairmont Hotel.
Bradford, one of the nation's outstanding
spokesmen for business, spent part of last
summer in Europe where he observed con-
ditions in countries within the shadow of the
iron curtain.
Dr. McCormick of Toledo, Ohio, 107th
president of the AMA, is a vigorous spokes-
man for the medical profession and has a
message of importance for every business
and professional man, according lo the
Chamber's Public Health .Section.
Overseas Representatives
The World Trade .Association's list of For-
eign Government Representatives in San
Francisco has been revised and is now avail-
able at the Chamber, EXbrook 2-4511, Ext.
4(i. Only one of its kind published in the
area, the list contains both government and
commercial representatives in San Fran-
cisco, foreign Chambers of Commerce and
foreign air mail postal rates.
Chamber Action
Highlights of the Past Two Weeks:
1. Appointed new Conmiillcc iind Sttlion Chair-
men 111 cxccuic lyS'i Program for Progress
fP.,St I).
2. Published three new reftrente lists as aids lo
business (Piigei I mid i).
3. Cji-spiinsored Priming Week (Page Ti).
4. .Scheduled two civic luncheons (Pug,- I/.
5. Donaied law books to t I.C:. (Page I).
C). Planned civic event for Netherlands Official
P-ige I).
BAY REGION BUSINESS
Friday, January 22, 1954
CHAMBER ACTION HIGHLIGHTS OF 1953
A Brief Factual Summary of the Most Important San Francisco Chamber of Commerce
Actions of Last Year as Reported in Issues of the 1953 Official Bulletin, Bay Region Business
Presented as on Aid to Your Evaluation of the Chamber's Continuing Work
Program Which Is Aimed at Strengthening San Francisco, the Bay Reg/on — and Your Business
January —
LEGISLATIVE: Established liaison with
the 1953 California State Legislature for the
purpose of maintaining close contact with
all activity in the capital in behalf of San
Francisco's interests.
SALES: Sponsored meeting for 100 man-
ufacturers with Air Force purchasing agents
to stimulate local sales to military.
FREEWAYS: Asked California Highway
Commission to approve proposed route of
Embarcadero Freeway, to speed work.
LITERATURE: As special aids to local
business, published "Guide to Business Per-
mits and Licenses in San Francisco," "Bib-
liography on Government Purchasing," and
two separate directories of Elected Repre-
sentatives.
February —
ECONOMIC MOBILIZATION: Sponsored
two-week Field Economic Mobilization
Course for economic-military preparedness
bv Bav Region businessmen.
"REDEVELOPMENT: Strongly urged de-
velopment of south-of-Market Street area
for needed industrial and commercial usage.
TIDELANDS: Pressed for unequivocable
renunciation of claim by the U. S. govern-
ment to San Francisco's waterfront, airport
and other "tideland" areas.
March —
.SELLING THE CITY: Prepared and pub-
lished thousands of copies of a promotional
pamphlet, "Meet San Francisco Today!"
Secured cooperation of 1500 local salesmen
in "selling the citv" outside this area.
PORT PROMOTION: Urged support of
legislative bills giving Port of San Fran-
cisco five times more money for advertising
and soliciting traffic.
RETAIL BUSINESS: Held general mem-
bership meeting of Retail Merchants Asso-
ciation to expose and attack current retail-
ing problem*.
TAXATION: Sponsored Federal Tax Con-
ference to enlighten businessmen on taxa-
tion and methods of reducing the burden.
SALES TO MILITARY: Held meeting
with business specialists of 22 military pur-
chasing agencies, to let local wholesalers
and manufacturers become acquainted with
military purchasing program.
April —
T.AXATION: Opposed any new State
taxes or increase in present tax rates and
recommended budget be kept within bounds
of existing revenue structure.
EDUCATION: Sponsored Third annual
Education-Business Day to promote further
understanding between businessmen and
teachers.
TRADE DEVF.LOI'MENT: Made goodwill
trade visit to Lodi, to further San Franci.-sco's
wholesale sales to that area.
MANUFACTURING: Made study of air-
craft sub-contracting potentialities for Hay
Region firms and made specific recommen-
dations to them for new business.
SHII'IMNG: Entertained 500 cotton ship-
pers from every cotton-producing stale in
nation, to "sell" the Port of San Francisco
as their shipping point.
MINING: Sponsored Congressional hear-
ing in San Francisco to air western mining
problems and seek certain relief aimed at
stimulating the industrv here.
AGRICULTURE: Held annual Agricul-
ture-Business Conference, bringing together
hundreds of businessmen and farmers for
discussion of mutual projects and problems.
FEPC: Won fight against unsound Fair
Employment Practices legislation with de-
feat of "AB-900" and "AB-917."
SALES TO NAVY: Cooperated in special
exhibit by Navy Ordnance Bureau showing
items needed from S.F. manufacturers.
May—
CHEMICAL INDUSTRY: Started series
of studies aimed at presenting a clear pic-
ture of the Western potential to selected
basic industries: completed reports on Phar-
maceuticals and Packaging.
GOVERNMENT PURCHASING: Influ-
enced final establishment here of all General
Services .Administration purchasing con-
cerned with its warehouse stock replenish-
ment program — an additional $250,000 a
month for local suppliers. Sponsored meet-
ing with GSA to encourage transactions.
WORLD TRADE: Released strong and
vigorous statement of Chamber's basic poli-
cies to foster greater exchange of products
among nations. Sponsored World Trade
Week to focus attention on importance of
world commerce to San Francisco.
June —
TOURIST ATTRACTION: Made exhaus-
tive study of relocation possibilities for giant
California relief map in Ferry Building;
made specific recommendations.
LEGISLATIVE: Studied, and analyzed for
Chamber membership, action by State Leg-
islature during 1953 Regular Session.
WORLD TRADE: Sponsored sixth annual
World Trade Fair, to bring foreign products
buyers and sellers together.
July—
FOREST FIRE PREVENTION: Took lea-
dership in a local drive to prevent needless
destruction by fire of northern California's
valued timberland.
PUBLICIZING THE CITY: Prepared and
distributed special brochure on S.F. to 25,000
Boy Scouts visiting the city.
WATER PROBLEMS: Made study and
urged Water Project Authority to broaden
its study of Bay barriers to provide feasible
solution to area's water problems.
TRANSIT: Made study and proposed in
detail to Board of Supervisors a suggested
outline for establishment of a Transit .Au-
thority.
August —
TR.AFFIC: Made report showing definite
progress in solution of traffic problems by
Chamber and other members of Traffic Con-
ference.
HIGHWAYS: Presented to State Highway
Commission a plan and request for con-
struction of needed highways in S.F. total-
ing $44,100,000.
TRADE RELATIONS: Hosted 165 busi-
ness and agricultural leaders of San Joaquin
Valley in "Valley Days in S.F." event de-
signed to promote trade relations.
September —
RANGE RECLAMATION: Completed
production with U.C. of color-sound motion
picture showing need for reclaiming brush
lands for productive enterprises.
BRIDGE: Gave strong support to city of-
ficials in efforts to obtain a second Bay
crossing.
SHIPBUILDING: Reiterated strong pol-
icy to bring about change in U.S. Navy
shipbuilding policies aimed at getting more
work in local shipyards.
October —
FREEWAY: Sponsored ceremonies open-
ing two miles of Bayshore Freeway between
Army and Bryant Streets.
LIVESTOCK: Held annual study and
named "Livestock Man of Year" as goodwill
act between S.F. and livestock areas; spon-
sored "Chamber Night" at Grand National
Livestock Exposition.
DOMESTIC TRADE: Took trade devel-
opment tour of Hawaiian Islands to build
increased trade for S.F. firms.
MINING: Met with L.A. mining officials
for purpose of stimulating mining industry
in all of California.
BALLOT: Carefully studied and analyzed
for Chamber membership all municipal bal-
lot measures; made specific recommenda-
tions to electorate.
November—
RETAIL SELLING: Co-sponsored con-
centrated course on retail selling for bene-
fit of local merchants.
TRAFFIC: Launched traffic education
program designed to reduce traffic viola-
tions.
EDUCATION: Sponsored fourth annual
Business-Education Day to promote closer
cooperation between businessmen and edu-
cators toward San Franci.sco's progress.
SERVICE: Established new Library of
Citv Directories for membership use.
TRANSPORTATION: I'repared briefs
and arguments for Interstate Commerce
Commission aimed at more competitive rail
rates for S. F. fimis.
December —
RELIEF MAI": Brought about agreement
between Hoard of State Harbor Commis- .
sinners and City for giant California relief
map to remain in Ferry Building.
AIRPORT: Started an aggressive program
to improve competitive position of S. F.
.Airport and retain international traffic.
PUBLICATIONS: Aanalyzed and pre-
sented in list form all 144 Chamber publi-
cations and made available to membership.
WATER PROJECTS: Made study and
asked California Water Projects Authority
for sound and complete water resource*
development plan fur the Bay Region.
Friday, January 22, 1954
BAY REGION BUSINESS
Chinatown Plans Big
New Year Observance
San Francisco's Chinatown leaders are
planning the largest and most colorful ob-
servance of the Chinese New Year in the
community's history, February 5-7.
Gala festivities will open Friday, Febru-
ary 5. with the colorful Dragon Parade along
Grant Avenue, lion dancers, Chinese music
and exploding firecrackers.
But, according to Henry Leni, general
chairman of the big event, there are new,
serious purposes behind the celebration:
1. to show Orientals behind the Iron Cur-
tain that free and happy lives are possible
for Chinese in America; 2. to impress on
San Franciscans that the Chinese people
wish to be "better known as an integral part
of the city;" to bring about closer relation-
ships; 3. to publicize San Francisco "to the
entire world."
The San Francisco Chamber is cooperat-
ing closely with Chinatown officials in the
celebration aimed at eventually approxiniat-
ing the New Orleans Mardi Gras.
San Francisco's businessmen are invited
to witness at least part of the three-day
celebration.
Printing, Second Largest
S.F. Industry, Saluted
The Chamber is co-sponsoring the local
observance this week by San Francisco
graphic arts craftsmen — who make up the
city's second largest industry — of Interna-
tional Printing Week. The celebration opened
Sunday with memorial ceremonies at the
statue of Benjamin Franklin in Washington
Square.
Harold L. Zellerbach, president of the Zel-
lerbach Paper Co., was the principal speaker
at the annual Printing Week banquet at the
Fairmont Hotel Thursday evening attended
by some .50(1 leaders in the graphic arts in-
dustry. Honorary chairman of the local cele-
bration is Norman T. Power, production
manager of Stetcher-Traung Lithograph
Corporation.
Other sponsors of Printing Week are the
Junior Chamber, San Francisco Advertising
Club, California Newspaper Publishers As-
sociation, Press and Union League Club,
Allied Printing Trades Council and the In-
ternational Association of Printing House
Craftsmen.
WHAT'S GOING ON
In Committee Meetings
TAX SECTION - January 26. Ru
AVIATION SECTION — January 29. Colonial Man.
i: imr.n.
Agenda; I).>ciiH«H>n ot airport dedication project and lui
ti.in miirUr« Ii, eating towns, airports, etc. from the air.
TRAinC « HIGHWAY SECnON— February 3. Roi
200. Chamb.T. 10:50 a.m.
Agenda: Discussion of Supervisor Lewis' "no parkinc
! .rT.,«n area- ordinance
Trade Shows Coming Uj)
F.briiary 7-11. Western Linen and Domestic Show, 200
> i50 exhibitors, and Western Lamp and Picture Show, }5
:> 30 exhibitors.
February 8-12, Wealern Winter Market, 500 to 600 ex-
Military Buying Agencies
In No. California Listed
.^s an aid to Chamber members, especi-
ally those of small business size, a list of
the Small Business Specialists of military
purchasing agencies in northern California
has been compiled by the Chamber's Domes-
tic Trade Committee.
"As our economy ad,justs, contacts with
military agencies can mean a great deal to
the small business firm that has extra manu-
facturing capacity or ample stocks," said
James E. Holbrook, Committee Chairman.
"Because of the competitive situation, it is
important for the small businessman to
know exactly whom to contact regarding
government purchases."
The list of specialists may be obtained
from the Chamber's Domestic Trade Depart-
ment (telephone EXbrook 2-4.511. Ext. 63).
Chamber Lists Post
Office Closing Times
In an effort to improve mail delivery serv-
ice from outlying districts into .San Fran-
cisco, the Chamber's Domestic Trade
Committee, under the leadership of Henry
Hofmann, superintendent of Baker-Hamilton
Company, has prepared a list of main post
office closing times in selected cities in Cali-
fornia, Southern Oregon, Reno and Carson
City, Nevada, and Yuma, Arizona.
Investigations have revealed, Hofmann re-
ports, that part of the problem of delayed
receipt of mail in San Francisco is due to
letters being deposited after final closing
times, resulting in considerable delay until
the next direct service into San Francisco.
Sales managers can use the new Chamber
publication to inform their salesmen of the
times to post mail in order to assure deliv-
ery the next morning in San Francisco, Hof-
mann said. Copies of the list are available
from the Chamber's Domestic Trade De-
partment.
National Sports and Bo.
htbito:
March 5.15, San Frai
Show. i;5 to 150 exhibit
April 26-28, Olifornia State Dental Association, 400 to
450 exhibitors.
June 20-25. American Medical Aaiocialton, 400 to 500
>1mer/can Airlines Starts
New East-West Schedule
.American Airlines gave a three-hour pre-
view to San Francisco Chamber officials last
week of what it's like to travel on its new
Douglas DC-7 (iO passenger luxury planes
which have inaugurated a new fast flight
schedule between .San Francisco and New-
York.
.'\pproximately forty Chamber Officers,
Directors and Committeemen were flown in
one of American's huge airplanes across the
.Sierras to Death Valley, .south over the
mountain tops to Los Angeles and back to
San Francisco via the coast. Prior to the
flight, the Chamber group heard a brief ad-
dress on the new service by M. G. Beard,
chief engineer of American Airlines.
The new planes which started the San
Francisco-New York run Sunday are cred-
ited with furnishing the fastest scheduled
flight between the two cities. Each of the
four-engined aircraft cruises at .'360 mph, has
a takeoff weight of 122,011(1 pounds, and a
l.'i,980-pound cargo capacity in addition to
accommodations for 60 passengers.
Named "(Jolden (Jate," the planes will
make the east-west trip in a little over eight
hours, with one stop at Tulsa.
Business Tips Bulletin
Called Valuable Service
BUSINESS TIPS, a bulletin i.ssued by the
Chamber's Domestic Trade Department,
"is a unique service to Chamber members
interested in expanding their lines of mer-
chandise so they can better serve their cus-
tomers," James E. Holbrook, Chairman of
the Domestic Trade Committee, reported fol-
lowing a recent survey.
Some 78 per cent of the Chamber members
responding to the survey indicated they
found helpful information under one or more
of the monthly bulletin headings — repre-
sentatives wanted, agents seeking lines, bus-
iness opportunities or government contract
offers.
"In addition," Holbrook reported, "hun-
dreds of letters received from businessmen
who have obtained results through the bul-
letin attest to the fact that it is a concrete
service of the Chamber that brings buyer
and seller together. It admirably serves the
Chamber Domestic Trade Committee's ob-
.iective of promoting San Francisco as a
market place."
The Business Tips bulletin is a new serv-
ice instituted by the Chamber last year as a
business building activity. Members desiring
to receive the bulletin should call the Cham-
ber's Domestic Trade Department, EXbrook
2-4511, E.xt. 56.
Change in Local Commerce
Department Organization
A change in designation and functions of
the U.S. Department of Commerce office in
San Francisco has been announced by John
J. Judge, veteran Federal official and mana-
ger of the San Francisco field office of the
Business and Defense Services Administra-
tion, as it is now known.
The new organization replaces the Bureau
of Foreign and Domestic Commerce and the
National Production Authority, Judge said,
and is responsible for Department of Com-
merce functions in northern California and
the Hawaiian Islands. Judge is a member of
the Chamber's World Trade Committee.
Under the new plan, regional and district
offices have been eliminated and managers
of H;i field offices will report directly to
Washington, Judge said.
Health Dept. Courses
For Food Handlers
.Special evening courses for food handlers
and bartenders described by the Chamber's
Public Health .Section as a major contribu-
tion to the health protection of the general
public, are being offered this year by the
San Francisco Department of Public Health.
The cour.ses, consisting of three sessions,
are presented for bartenders on the first
three Monday evenings of each month and
for food handlers on the first three Wednes-
day evenings of each month in Room SOO,
Health Center Building, 101 Grove Street.
Each course includes five educational films
and a "black light" demonstration of bac-
teria growth and methods of killing germs.
The Chamber's Retail Merchants Associ-
ation is urging members in businesses hand-
ling food or drinks to attend the courses
along with their employees. When the man-
agement and personnel of an establishment
have completed the course, a gold seal cer-
tificate, suitable for framing and display, is
pre.sented by the Department of Public
Health.
BAY REGION BVSINESS
Friday, January 22, 1954
I Hitting the High Spots I
W .th Walt
FOREIGN TRADE VOLUME through the Port of
SF lost yr. rose '/; per cent over 1952, occ'ding to
the Bd. of State Harbor Commissioners, with a total
of 2,738,700 tons registered. Foreign exports were
up some 30,000 tons over '52 — on exception in the
downword nafi trend... THE CHAMBER is coop-
eroting as always in the promotion of SF products
at the annual Western China, Glass, Jewelry, Toys,
Stationery, Housewares ond Giftware Show at the
Mdse. Mart, slated for Jan. 31-Feb. 3 , . . DR. ROD-
NEY R. BEARD, member of the Chamber's Public
Health Section (Chairman in 1953) was among
those oppointed to the city's new Health Advisory
Bd....A SF "FIRST": When "Leonard Sillmon's
New Faces of 1952" returns to the Curron Jan. 26,
r history, they say, that
s returned because the demand
jmber of tickets available for its
. . PAN AMERICAN WORLD
ored Chamber Gen. Mgr. G. L.
de Dept. Mgr. Alvin C. Eichholz
with memberships in its famous "Clipper Club" for:
"having mode valuable contributions to the ad-
vancement of public acceptance of oir transporta-
tion." . . . WILLIAM A. MARKS, formerly with
Columbio Steel, has become vice pres. in charge of
soles for Daylight Ceiling Co., SF . . . DUDLEY, AN-
DERSON AND YUTZY, N. Y. public relations firm
: f rst tin
foi
eded the
AIRWAYS has h.
Fox and World T
of internotio
ol reputation,
has
opened a Pac.
Coast office In
Son Francisco's
Rus
BIdg.. with Her-
bert O. Nels
=n, formerly SF
mgr
of Ruthrouff &
Ryan, Inc., as
mgr. of the nev
V br
jnch...UNIVER-
SAL CARLOADING S DISTRIBUTING CO. on Jon.
IB inaugurated doily service
fror
n SF Bay points
to Dallos. Fo
t Worth, Son A
nton
io and Houston,
Texas: 4-day
deliveries . . .
ARTHUR D. LITTLE.
INC., private
research and c
onsu
Iting firm in oil
fields of oppi
ed sciences, will
open a western
regional offic
in SF with Ch
istia
n J. Matthew in
chorge.
Engineering Meet Slafed
The .'^ixth annual Industrial Engineering
Institute of the University of California will
be presented at Berkeley January 29 and
30, according to H. Harrison Fuller, Chair-
man of the Chamber's Industrial Advisory
Committee.
The fundamentals and recent practical
applications in the field of industrial engi-
neering and management and the results of
research will be presented at the institute.
The annual conferences have become an out-
standing contribution to industrial engineer-
ing on the 'West Coast. Further information
may be obtained from the Department of
Conferences, University of California, Ber-
keley.
Committee Heads Named —
(Continued from page 1)
SPECIAL EVENT.S
Business-Education Day .... John A. Remick
Vice Chairman Herbert Chisholm
"Keep Green" Wni. J. Losh
TRANSPORTATION
Transportation Daniel J. McCianney
Vice Chairmen: James A. Clark, Jr., and
H. M. Daschbach
WORLD TRADE
World Trade Rene A. May
Vice Chainnan George C. Fortune
Appeals Harry L. Evans
Arbitration C. H. Kroll
Foreign Trade Zone . llay C. Robinson, Sr.
School of World Business
and Technical Advisory Olaf C. Hansen
1!».54 World Trade Week George E. Talmagc
S.F. TRUCK TRAFFIC TREND
San Francisco Chambergraph* No. 3
BRIDGE CROSSINGS SHOW BIG TRAFFIC RISE
One important index to San Francisco's commercial and industrial growth
of recent years is the volume of truck traffic in the area as registered by
bndge crossings.
Each year since 1947 such traffic has surpassed the previous year's record.
The highest of all was reached last year when truck traffic in the San Fran-
cisco area averaged 39.9 per cent above the 1947-49 period.
Based on Bay Bridge and Golden Gate Bridge truck crossings, according
to a recent study by the San Francisco Chamber's Research Department, the
actual year-to-year gains since 1947 have been:
1948 over 1947 — 8.3 per cent; 1949 over 1948 — ~. 2 per cent; 1950 over
1949 — 13.9 per cent; 1951 over 1950 — 10.9 per cent; 1952 over 1951 —
2.4 per cent; and 1953 over 1952 — 0.9 per cent.
This growth in a highly significant phase of the areas economic activity is
sho\\'n graphically in the chart reproduced above which shows the continual
rise since 1947.
•.-1 regular fealiire . . . .-Ij* the Chamber for reprints:
FXhroot 2-4'ill. Research Dept.. F.\l. li or U.
U.S. STEEL OFFICIALS TO VISIT S.F.
Hi'iijamin F. Fairless. chairman of the
board of United .States .Steel Corporation,
and David J. McDonald, president of the
United Steelworkers of America, will visit
U. S. Steel plants in the Bay Area Thursday,
February 4, under a plan designed to reach
a better management-union understanding.
BAY REGION BUSINESS
WALTER I. BHOWN. Edilor
Ralph S. Cl*ss. Jr.. Au I Editor
Published every other week at 333 Pine Si.. San
Francisco, Zone 4. County of San Franciico, Cali-
fornia Telephone EXbrook 2-4511 (Subscription.
One Dollar a year.) Entered as Second Class mat-
ler April 26. 1944. at the Post OUic* al San Fran-
Cisco. California, under the Oct of March 3. 1879.
■■.S. POSTAGi:
Ic PAID
San Francisco, Calii.
Permit No. 1880
VOLUME 11 • NUMBER 3 • 1953 BUSINESS SURVEY-PAGES 2, 3 • February 5, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
CHAMBER, CITY SALUTE NEW AIR
LINK: 1" recognition of Japan Air Lines'
(JAL) new San Francisco -Tokyo service
scheduled to begin today, Chamber and City
officials gathered last Saturday at a colorful
Fairmont Hotc;l luncheon honoring execu-
tives of the airline and other Japanese offi-
cials visiting San Francisco on a goodwill
mission. Shown in the picture above are
(left to right) Yoshito Kojima, JAL vice
president; Sozaburo Chigira, president, Mit-
subishi Bank; Ichiro Ishikawa, president,
Federation of p>onomic Organizations; Sei-
jiro Yanagita, JAL president; Mayor Elmer
E. Robinson, and Jesse W. Tapp, San Fran-
cisco Chamber President.
Leaving this morning on JAL's inaugural
guest flight to Tokyo is a group of United
States businessmen including John B. Wat-
Chamber Aids Firm in New
Motion Picture on Ciiy
The Chamber through its Publicity De-
partment is cooperating with Union Pacific
Railroad Co. cameramen now engaged in
.shooting colored motion picture scenes of
San Francisco which will be included in a
travel promotion film on California. The
motion picture will be distributed through-
out the United States.
The Chamber has furnished background
material on San Francisco's history, econ-
om.v, tourist attractions, homes, and the
city's "way of living." Veteran Union Pacific
Cameramen Vincent Hunter and Jack Pat-
terson will spend the next few weeks filming
the loc.nl scenes.
PRINTING DIRECTORY REVISED
DirecKiry No. ^ on Printing, Paper and Al-
lied Products has been tompltttly revised by
the Chamber's Domestic Trad-.- Department
and may be obtained by calling liXbrook
2-4511, Ext. 56.
One of 10 separate directories of manufac-
turers. Directory No. 7 contains 14 per cent
more calep<»ries and .S8 per cent more listings
of tirnis th.Tn did the previous director\.
son. the Chamber's Third Vice President, and
Mrs. Watson. The flight leaves at approxi-
mately 11 a.m. and goes by way of Honolulu
and Wake Island. Watson and the others will
make a week's tour of Japan as guests of
JAL.
Inauguration of the new trans-Pacific ser-
vice was heralded last week by the arrival
in San Francisco of the Japanese goodwill
mission led by JAL President Yanagita. The
delegation was hosted at a round of civic
events, climaxed by the Saturday luncheon
which was .jointly sponsored by the Chamber
and the City. President Tapp presided and
referred to the projected service as a land-
mark in international aviation history. The
Mights will be twice weekly on DC-6B's
manned by American flight crews and Japa-
nese stewardesses.
Public Officials Roster
Offers Valuable Guide
"Know your elcL-led representatives; g( t
them to know you!" emphasized Public Af-
fairs Committee Chairman Robert H. Gerdes
this week in announcing the availability of
the Chamber's 19.54 Roster of Public Offi-
cials (see supplement).
Gerdes said the four-page Roster was
compiled and made available by the Cham-
ber as a public service designed to:
1. provide members and others with in-
stant reference to public officials' names,
offices, and addresses; and
2. encourage greater awareness of elected
representatives and their responsibilities to
the public, and the value of maintaining
closer relationships.
Included in the Roster, Gerdes said, are
all Congressional representatives of Cali-
fornia, all .State legislative representatives,
major State officers and all San Francisco
City and County officers.
Requests for reprints should be directed
to the Chamber's Research Department, EX-
brr)ok '2-4.511, Local l.'i, 14.
Chamber Intervenes in
Denver Service Case
Involving 6 Airlines
The San Francisco Chamber has filed with
the Civil Aeronautics Board a petition for
leave to intervene in a hearing which in-
cludes six applications for new routes or
extensions of existing routes in which direct
service to and from San Francisco is pro-
posed.
Chamber President Jesse W. Tapp said
the applications of six airlines — American.
Continental, North American, Trans World,
United and Western — for new or additional
East-West routes from and to San Francisco
have been included in CAB docket No. 1841,
generally called the "Service to Denver
Case."
San Francisco ranks among the leading
traffic centers of the nation, the Chamber
petition states. Its citizens, including Cham-
ber members, have a heavy investment in its
modern and expanding airport facilities. The
Chamber has a direct interest in the devel-
opment of air commerce commensurate with
the importance of the community and it.s ex-
panding economy, concerning which it de-
sires to introduce evidence.
Philippine Trade Mission
To Be Hosted By Chamber
A series of conferences, plant tours, a re-
ception and luncheon are being planned by
the Chamber and World Trade Association
for the first Philippines Trade and Goodwill
Mission to the United State.s in San Fran-
cisco, February 17-22, WTA President James
S. Baker has announced.
The Mission is composed of Philippine
businessmen, industrialists and government
officials. Their purpose is to expand the U.S.
market for Philippine products and increase
the flow of American capital investments
into the Philippines, where the inauguration
of President Magsaysay has brightened busi-
ness prospects.
The Chamber and WTA will sponsor a
reception and luncheon for the Mission
Wednesday noon, February 17, in the Nob
Hill Room' of the Fairmont Hotel.
Chamber Action
Highlighfs of ffie Post Two Weeks:
riled petition aimed at fitrtbcrhifi jir torn-
mine imolring S.F. (P.I)
Aided in production of >itu- Sr. motion jiii-
liirc (P. 1)
Planned wiUome lor lijil, mhuoii (P.l)
Produced revised mtiuttfjtlnri'rs tlirtclory
(P. 1)
Summarised business atitl economic tidvances
for 195.^ (Pages 2-:*)
Produced Roiler of Oljiciuh (insert)
Prepared 195.4 T,i\ (uliiul.ir (P. 4)
Aided in promotion of S.I-. Sxmphoin (Pi)
BAY REGION BUSINESS
Friday, February 5 1954
General Business Activity-i953
1953 BUSINESS
ACTIVITY TREND
Business activity in San Francisco
in 1953 established a new annual high
that topped the previous year by 1.5
per cent. Nearly every major division
of the economy shared in the modest
gains including construction, real es-
tate transactions, trade, manufactur-
ing, employment, financial transac-
tions, trade, manufacturing, employ-
ment, financial transactions, utilities,
ship arrivals, truck movements and
airport and bridge traffic.
The pattern of general business ac-
tivity in San Francisco during 1953
resembled approximately that of the
previous year with these exceptions ;
the strong months were March, April,
May and November, while dips oc-
curred in October and December. The
San Francisco Chamber Business Ac-
tivity Index for December attained
154.6 The 12 months averaged 127.8.
EMPLOYMENT
Estimated civilian employment in
the 6-County metropolitan area aver-
aged 1,027,645 persons during 1953
— an increase of 1.1%. Of this total,
the manufacturing group averaged
217,000 — a gain of 2.6% ; service,
206,218 — up 0.8%; retail trade.
171,655 — up 1%; transportation,
communications and utilities, 116,154
— up 3.1% ; wholesale trade, 71,700
— up 1.3% ; finance, insurance and
real estate, 64,827 — up 1.7% ; and
agriculture, 20,209 — up 7.1%. Con-
struction averaged 66,645 and was off
0.4% ; government, with 89,973 was
down 4.6% . while "miscellaneous" av-
eraged 2,309— down 2.4%. The State
Department of Employment estimat-
ed December employment at 1,026,800
or 1.6% under last year.
TRADE
The 1953 depai'tment store retail
sales in the 6-County metropolitan
area, (also in northern and soutliern
California) and in the 12th Federal
District, all tied the record level of
the year previous, according to the
Federal Reserve Bank of San Fran-
cisco. But total taxable retail sales of
licensed retail outlets in San Fran-
cisco, reported by the State Board of
E(iualization during the first three
i|uarters of 1953. were piling up new
all-time records and were $24 million
or 4.7% ahead of last year.
In the wholesale field, sales of Pa-
cific Coast Menhant Wholesalers kept
pace with the United States trend
during the first 11 months, with an
increase of 3%' over the like period
last year. Food, jewelry, industrial
supplies and machinery equipment
lines were under a year ago but all
other lines showed modest gains.
CONSTRUCTION. REAL ESTATE
San Francisco building permits val-
ue for 1953 was exceeded only in post-
war years 1948, 1949, and 1950 and
amounted to $61,493,238, represent
ing an inci'ease of 34.9% over 1952.
New residential permits accounted for
$21,500,000 of this amount and was
up 30%, while new non-residential
amounting to $24 million was up
61 % . Additions, alterations and re-
pairs aggregating $16 million showed
an increase of 7% . Newly constructed
single-family dwelling units connect-
ed with utilities in the Bay Area divi-
sions of PG&E were estimated at
29,000 for 1953, compared to 27,900
in 1952. The 1954 total was estimated
at 32,452 ; of this, the San Francisco-
San Jose divisions were expected to
account for about 15,700 units, the
East Bay, 11,050 and North Bay,
5,700. In addition to the single-family
units. Bay Area divisions were ex-
pected to account for nearly 4,500
multi-family units, of which 3,172 are
estimated for Peninsula divisions. San
Francisco real estate deeds recorded
amounted to 18,363 and were 1.1%
above 1952. Mortgages and deeds of
trust numbered 117,063 and amount-
ed to $164,090,118 — increases of
5.4'^ and 15.8% respectively.
FINANCE
Bay Area bank debits to demand
accounts, exclusive of U. S. Govern-
ment accounts, during 1953 amounted
to $47,31 9,-547.000 — an increase of
0.7% . San Francisco accounted for
$37,647,442,000 of the total and a
$700 million gain over last year. San
P'rancisco Stock Exchange transac-
tions during 19.53 amounted to 17,-
473,448 shares with market value of
$204,054,211. The number of shares
was 4.6% l)elow 1952. but the market
value increased 6.8% . There were 151
commercial failures in San Francisco
in 1953, reported by Dun & Rrad-
street, compared to 137 the year pre-
vious. The liabilities were 22 ''^ undei'
1952 and the assets 53% below the
previous vear.
TRANSPORTATION
nuriiig 1953 tlicrc wore 5,099 cargo
\fs.sel arrivals in San I'"iancisco Bav
with a registered tonnage of 24,045,-
079 which was the highest ever re-
corded and an increase of 3.7% over
the preceding record year. Port of San
Francisco revenue tons handled in
1953 were 2.1% below a year ago, but
intercoastal revenue tonnage was up
3.8% and foreign revenue tonnage,
which accounted for nearly half of
the Port's total, was up 0.5%.
Freight car movements for the year
in the San Francisco-Oakland switch-
ing limits amounting to 489,839 were
0.8% below the previous year. Truck
movements over the Bay and Golden
Gate Bridges were up 0.9 % . Total
Bay Bridge vehicle crossings were up
2.4 S^f and G.G. Bridge up 3.5%.
San Francisco Airport traffic for
1953 attained a new high with 115,891
planes in and out and 1,927.077 pas-
sengers off and on — increases of
7.3% and 8.6% respectively. Air ex-
press was up 6.7%, air freight up
1.2%, but air mail dipped 0.4%.
Out-of-State vehicle traffic entering
California through Northern Califor-
nia gateways during 1953 chalked a
new annual higii of 783,871 passenger
cars which brought in 2,097,622 pas-
sengers. The number of cars was up
6.3% and passengers up 8% .
UTILITIES
The number of utility connections
in San Francisco including electrical,
gas and water, at the end of the year
wei'e all above the preceding year,
and sales of electrical energy were up
3.3%, residential water consumption,
up 2.1 ""r : and conmiercial and indus-
ti'ial water consumi)tit)n. up 1.1%.
INDUSTRIAL DEVELOPMENT
195:' capital outlays for new indus-
tries and expansions in the Bay Re-
gion (12 counties) amounted to $259.-
035,184 — bi-eaking all records and
surpassing the 1952 total by $74,386.-
182 or W'r . There were 324 expan-
sions with outlays of $131,491,284
and 112 new industries with outlays
of $127,.543.900. San Francisco ac-
counted for 63 projects with outl.-iv^
of $17,180,150, or $9,528,197 ab
year ago.
CONSUMER PRICES
The Consumer Price Index for All
Items in San Francisco in December,
1953, reported at 116.9 (1947-49 av-
erage 100) by the U.S. Department
of Lal;or. was 1.1% above December
a year agi and the 4-()uartcrs' aver-
age was up 1.5'^f . Based on the tjuar-
terly avei-ages. food prices for the
year were down 0.9 ""r ; apparel 1.2'- ;
per.sonal care 0.3% ; but rents ■
up 5.1 'r ; transportation 6.9% .
medical care up 2.2%.
Friday, February 5, 1954
BAY REGION BVSINESS SUPPLEMENT
ROSTER OF PUBLIC OFFICIALS
(Prepared by Public Affairs Committee, San Francisco Chamber of Commerce!
Listing California State Officers: California Members of the Senate and House of Representatives in the Congress of the United States;
State Senators and Assemblymen; and Principal Officers of the City and County of San Francisco.
STATE OFFICERS
Governor — GOODWIN J. KNIGHT (R), State Capitol, Sacramento 14
1,11 G«i,r„„r — Semui-. , I S:.i:c i..„iii,..lh > 7, ..:,,•,,,, - A:firney Cet?,rtil —
IRS (R) FRANK M. JORDAN (R) tROBERT C. KIRKWOOD (R) CHARLES G. JOHNSON (R)
imentc. 14 Sl.m- r.ipiK 1, S.ur.munto 14 Stale Cipn"!, S.u r.imint.i 14 Stare CifMiol. Sacramento 14
>/,/., 'inuiiJ,,,! ..( PnHic liuttucnoti ~ ROY E. SIMPSON (NP), Education BuilJinR, Sacramento 14
fAppornlcd Dec. 22. 195J. to succeed Tliumas H. Kuchcl, named by Covcrnnr Warren to the office uf United States Senator, r.
GOVERNOR'S COUNCIL
Dinllar „l Agriatllun —
A. A. BROCK
State OHice Bldg. ;i. Satiamento
SuperimtnJinl »/ B,r>;*i —
MAURICE C. SPARLING
III Sutter St.. San Francisco 4
Director o/ Corrtcllolls —
RICHARD A. McGEE
State Office BIdg. :l. Sacramento
Director of Education —
ROY E. SIMPSON
Education Building. Sacramenro 1
Director oj Employment —
WILLIAM A. BURKETT
1025 P Sr.. Sacramento 14
Direct,), „! FtiUf!,, —
JOHN M. PEIRCE
State Capitol. Sacramento 14
Director of Fii/i ,.W Game —
SETH GORDON
925 J Stieet. Sacramento
Director o/ l„J„,tri,il Relation, —
PAUL SCHARRENBERG
9l>5 Mission St.. San Francisco 3
F/r.t/ District —
GEORGE R. REILLY (D)
200 Sta;c Bldg.. San Fram
D. D. WATSON
WALTER RAPAPORT. M.D.
l.s:o K Si,. S.icramento 14
Vehicle, —
PAUL MASON
, Sacramento 14
(,1(, K Si , s.ur.iniL-nto 14
^fc! / r,,M..ni' Allairi lAclinn) -
1. MARVIN RUSSELL
-01) Capitol Ave.. Sacramenro 14
:>/rfrr«r of Youth Ai,tho,,ty —
NEMAN G. STARK
State OKite Bldg. ;l. Sacramento 14
' Richard M. Nil
'.tx(e Flu Marihal —
JOE R. YOCKERS
Pl.i,M Building, SaLi.iiiiciiio
1,/,/,/.i/» (..inr.il -
MAJ. GEN. EARLE M. JONES
12n 16th Street. S.acramenro
'ccrelary. Governor' j Council —
TOM M. BRIGHT
State Capitol,
director of Profeistonal and l'«f,
tantUrJ, —
N. J. MORRISEY
and Professions Bldg.,
Ex-Officio Members of the Governor's Council
Sac,
14
Jirecto, of Public Heal-h —
WILTON L. HALVERSON, M.D.
668 Phelan Building. San Francis
3/r,r/„r „/ Public Works —
FRANK B. DURKEE
Public Works Bldg.. Sacramento
Executive Ofjicer. Stale Per
Board —
JOHN F. FISHER
STERLING S. WINANS
B. M. DOOLIN
MEMBERS OF THE STATE BOARD OF EQUALIZATION
UNITED STATES SENATORS
THOMAS H. KUCHEL (R)
■!. O.iU.ind Scn.nc OifKc hiiihlint;, W.ishinKton :V D C , in S. Claudinj. Anahci
REPRESENTATIVES IN UNITED STATES CONGRESS I2nd Session 83rd Congress]
1. pt. or 3. pt. of .1. pt.
HUBERT B. SCUDDER (R)
SI ll.-lena \:e.. .Sebastnpol
2 2, Pt. ..r ::, I
CLAIR ENGLE (Dl
liilii.la.k-, in .St,. ItidBluir
3 pt. of 3. pt.
JOHN E. MOSS. JR. (D)
4421 .\liis.s IJi.. Sacramento
4
WILLIAM S. MAILLIARD (R)
Itin ilcAlUster St . San Franeise
JOHN F. SHELLEY (D)
i.v SI .M.ir>'> Av.-,. San Francis,
ROBERT L. CONDON (0)
l.-iil I'.iiiiliiard Way. Walnut Cr
JOHN J. ALLEN JR. (R)
l-entral Rank Hlflri., Oakland
GEORfSE P. MILLER fDI
J. ARTHUR YOUNGER (R)
Ui; \V lliliiiif. Sim .M:ili-,i
CHARLES S. GUBSER (Rl
2,sii .N. I'liiii.-iallc SI.. Gilr.iy
11
LEROY JOHNSON (Rl
lloy Kllinvuiiil Ave. StiicLIon
12
A. OAKLEY HUNTER (R)
2413 .Mi(4iiKan Ave., Fresno
13
ERNEST K. BRAMBLETT (R)
,-.411 IlilliMst Av,-.. Paeille tJiuve
M
HARLAN HAGEN (Dl
1-iiil,'»siiiiiiil lil.li;,. H.inriiril
GORDON L. Mcdonough (R)
DONALD L. JACKSON (Rl
CECIL R. KING (D)
s:,n Ti-iiiii .\vi-,. iii-ii-«iiOii
IS
CRAIG HOSMER (Rl
1113 Sci iiiity Uldii,. Liine Ilciieli ;
UI 4
CHET HOLIFIELD (Dl
,^,7117 Wliilli.'i Itlvil.. Liis Anni-li-s :
CARL HINSHAW (Rl
JOSEPH F. HOLT (Rl
(1304 Van Niiys lllvil., V«
CLYDE DOYLE (Dl
GLENARD P. LIPSCOMB (Rl
4:;l'i ItiiiiiMilck X\<' , Liis Alitii4es 3!)
2.'i 49. :
PATRICK J. HILLINGS (Rl
1137 PaniiraiiKi. An-adla
SAMUEL WILLIAM YORTY (01
14117 Fcil.'liil Hide.. Lies Anmlus 12
27 '
HARRY R. SHEPPARD (D)
Viiniipii
2s 71. :
JAMES B. UTT (Rl
sill l;, Saiila rlara Av.'.. Santa Ana
JOHN PHILLIPS (Rl
ll.'i .V. 4lli .St.. lliinninc
ROBERT C. (BOBI WILSON (Rl
> lli'l
1 I^icsfn,
DALE C. WILLIAMS (Dl
11123 l)antiaus;-r St., Aliiiras
2 Mil -Noi-tf at
RANDOLPH COLLIER (Rl
.•..'.1 N. .Main .St,. Vtika
A. W. WAY (R)
11 1.1 ll.atli,T lailii-. Kur.ka
I Lake anil
OURT W. BUSCH (Rl
EDWIN J. REGAN (D)
P.O. ItiiX 203. WVaviTvlUe
PAUL L. BYRNE (R)
27s K. Si.i ;iii iili, Ave, Cliiio
7 .Nevaih. I 1 ici-r
HAROLD TERRY JOHNSON (01
(23 (irove St.. IIoM'tille
II I' liiM-dlinna
LOUIS G. SUTTON (Rl
!• O. Hoj .',(7. .\fax>
SWIFT BERRY (Rl
nr> t'alnil St . INaecTTllle
ED. C. JOHNSON (Rl
nil F.SI.. P.O. Ifax (12. Jl
'A^Mvnibly lyWrlt I Nu. 'i rur
^'Aiiaemblr OUtrUt No. 6 <
CALIFORNIA STATE SENATORS
Ni^THAN F. COOMBS (Rl
12
F. PRESLEY ABSHIRE (R)
Itiiiiti- 1. Box 212. Ci-yM-rvllU
13
JOHN F. McCarthy (Ri
21 Pippii HMv. San Italail
GERALD J. O'GARA (01
ARTHUR H. BREED. JR. (Rl
[111 .laikMin St.. (laklanil
GEORGE MILLER. JR. Ol
liill; .Nivln Ave., lllelinionil
IX
JOHN F. THOMPSON (Rl
Hniilc 3. Il'ix Htft. San J'im-
EARL D. DESMOND (Dl
(ill! 1 St . Sa. 111111,111,,
VERNE W. HOFFMAN (Rl
N'apa and Yolo
HARRY L. PARKMAN (Rl
145(1 Canada lid.. Wond.slde
iTuGH p. DONNELLY (Dl
P.O. Box 32(J, Tiirlock
23 San llenlto
DONALD L. GRUNSKY (Rl
■ "■ vllle
Mailel-a and Mere
Monti-I
13U Kill
FRED WEYBRET (Rl
22 lla«thnine St., Salinas
2ii I'alavi-ras. M»rlpii-a
STEPHEN P. TEALE, 0.0. (D
ISiix K. Wc.l PiMiil
ROBERT
Iloiiti- 1. lliix 2,Sii. lliiii
2*
CHARLES BROWN (0
111 Tiuilli
ONTGOMERY (01
2SI1. lliiiiloiil
Iplni', Inyo and Mm
Shnsli,
ERHART (Rl
San Lulu Olil-I
1 Biai li
HUGH M. BURNS (Dl
ds.<Mm, MiMlw. I'liiitiax, HiiBMa, Hlerra, KUklyoii and Trinity Ciilinlles.
f Alpine. Amatlor, Calavrraa, KI Uurailu. Inyu, MarltNtaa, MoDU, Ni'vada, Plueer ami Tuulunuie L'uuiitic.^.
31 San
CLARENCE C. WARD (Rl
2311 l,a An-iiila Blila.. Santa Barlia
Jr HOWARD WILLIAMS (Rl
11211 Noitli K St.. PiirtervlUe
JAMES J. McBRIDE (Dl
I' <l, lliiv 7IIS. Ventura
JESS R. DORSEY (Rl
1II2S II St.. Itak.Tslli-ld
35
JOHN A. MUROY. JR. (Rl
12 Hell Ave., lluntlnutiin Biaeli
JAMES E. CUNNINGHAM (Rl
1I-, Ml. II, -on 111. It . S:in Bernaidll
NELSON S. DILWORTH (Rl
II..MI.' 1. Il.ix 1211. lliniel
3» I
JACK B. TENNEY (Rl
112 Stnti- IIlilK , I/os Anili-li-a 12
BEN HULSE (Rl
BAY REGION BUSINESS SUPPLEMENT
Friday, February 5, 1954
1 Assemblymen are elected biennially for two-year
52 llepublieans — :i7 Di-mocnits — 1 Vacancy
1 Del Norte, HumljoWt and Mendocino 21
FRANK P. BELOTTI (R)
P.O. Box 1025, Eureka
ULINE L. DAVIS (D)
, Lake, Tehama.
CALIFORNIA STATE ASSEMBLYMEN
to Article IV. Seaicn J. ol tiic (,.ins[iiu[i..n m ( .[lilornia. 1 he li.ilowinB As>
Portola
LLOYD W. LOWREY (D)
niinise)
4 Jtutle, Rutt#r and Yii
DON HOBBIE (Rl
P.O. Rnx 1151, Ornville
5 Xai.a and Sola
SAMUEL R, GEDDES (01
1621 Ea.st Ave.. Napa
FRANCIS C. LINDSAY (Rl
RICHARD H. IMcCOLLISTER (R)
M2H Fa«ii Dr.. San ^Vnselmo
.s Part nr
GORDON A, FLEURY (R)
Ant'lo-Bank
ROY J. NIELSEN (R)
DONALD D. DOYLE (R)
:jli;;i stanle^r Blvd., Lafayette
S. C. MASTERSON (Dl
471 31st St.. Rlchmonrt
JOHN J. McFALL (0)
P.O. Bu.\ .<S2. .Manteea
13 Palt nl
FRANCIS DUNN, JR. IDI
li;.'i4 tilltli .We,, Oakland
14 Part ol
RANDAL F. DICKEY (Rl
Odd Fellows Bldg., Alameda
1.5 Part or
L, H. LINCOLN (R)
HKH. u..il\v 1 Uik. Oakland
1-; Part rl
WALTER I. DAHL (Rl
\\S Blah .ive . Piedmont
IT Part ol
WILLIAM BYRON RUMFORD (Dl
1.5011 stoart St.. Berkeley 3
l.S Part ol
THOMAS W. CALDECOTT (R)
THOMAS A, MALONEY (R)
CASPAR W. WEINBERGER (Rl
:;177 Paeirtc Ave., San Krancisco 1!
22 Part of Sat
BERNARD R, BRADY (D)
110 .lordan .\ve., San Francisco
2:; Part of Sar
AM "CLIFF" BERRY (0)
WIL
335 Market St., San Francisco 3
2.5 Part o
DANIEL J, CREEDON (R)
Glfl Mae,\rtliur .\ve.. San Mateo
RICHARD J. DOLWIG (Rl
27 San P.enito and
GLENN E. COOLIDGE (R)
fooli.i!;e Bldn.. Felton
2S Part of
CLARK L, BRADLEY (R)
11116 Heddinu St., San Jose
2!t Part of
BRUCE F. ALLEN (Rl
-.02 P.k Ml .Kiii.iii-a Bldg., .San Jo
RALPH M. BROWN (01
31 Ma.lera
GEORGE A. CLARKE (Rl
Box 5(;. Pl.inail,.
32 Ps
VALLACE D. HENDERSON (D)
3i;4:; Kerekholt. Fresno
WILLIAM W. HANSEN (Rl
3435 S. Walnut Ave.. Fresni
JAMES W. SILLIMAN (R)
24(i Havvtlionie St., Salinas
Alanu.la
ROSCOE L PATTER ON (
Alameda
STANLEY T TOMLINSOn'
Alameda
JOHN B. COOKE (D)
Route 1, Box 900, Ventura
DOROTHY M. DCNAHOE (0)
210.1 I.a Siesta Dr.. P.akersneld
H. W. "PAT" KELLY (Rl
P.O. Box Ud-i. Shatter
10 Part
EDWARD E. ELLIOTT (D)
ALLEN MILLER (01
15011 Mission Hills 1
42
WILLIAM F. (BILL) MARCH (Rl
533S Auckland J
H. ALLEN SMITH (Rl
: Bel
HERBERT R. KLOCKSIEM (Rl
1 Mateo 45
~"l
333 (iriffin J
40
CHARLES EDWARD CHAPEL (R)
THOMAS J. OOYLE (Dl
'd 1
47 I
ALBERT I. STEWART (R)
S5ii s. El .\lolino .\v.... Pas
FRANK LANTERMAN (R)
I Enci
< 1)1.
ERNEST R. GEDDES (R
511 Pat
THOMAS M. ERWIN (Rl
1010 N. Willow Ave.. Puenle
51 Par
WILLIAM A, MUNNELL (Dl
3500 Via forona, Mon
FRANK BONELLI (D)
le , lliiniinsrr
1
BURKE (R
5
Los Angeles
Part of Ix)a Angeles
Part of Los Angeles
[)( I*os Angeles
7412 I
lilONTIV
. Alhambra
JOH
L, E, COLLIER (R)
art of Los Angeles
5332 Hillmont Ave.. Ixis Angeles 41
55 Part of Lr>s
VERNON KILPATRICK (01
50
CHARLES J, CONRAD (R)
13444 .Moorpark St.. SI
JOSEPH C. SHELL (R
oil MuirlieUi lloail, L(i
CHARLES W. LYON (R)
004 X. Oakliurst 111,, lieverly Hills
0" Pari of I
HAROLD K. LEVERING (Rl
I'tifi M..iat.i Or . l,<is .v.iKel.s49
art of Los Angeles
in Oaks
Part of Los Angeles
nblymen were elc.
01 Part of lais
LESTER A. McMillan (0)
2771 Forrester Dr., Los Angeles 04
02 Part of Los
AUGUSTUS F, HAWKINS (Dl
4042 Trinity St., Los Angeles 11
03 Part of Los
G. DELBERT MORRIS (Rl
3.S01 Weilan'l Au- . l,.is ,
04
PATRICK D. McGEE (Rl
1T304 ,'
JOHN W. EVANS (R)
1224 W. 42nd St., Los,
0(1
KENNETH A, ROSS, JR, (Rl
737 W. 7511. SI , l.ns .\iig..les 44
07 Part < f I»s An
CLAYTON A. DILLS (01
lOSOO S. Western A\e., (Jardoptt
OS Part of Los An
VINCENT THOMAS (Dl
520 N, Tlanfnril Ave, San Pedro
09 Pan of ^A>fi An
CARLEY V, PORTER (D)
401 w l-aliner .\ve . romptoii
70 Part . f I.OS All
WILLIS W. BRADLEY (R)
2.S4 Ari;onlie .\ve.. Lung Beaeli .3
71 Hive
L. M. BACKSTRANO (R)
30211 Market St.. Biversli
72 I'a
STANFORD C. SHAW (0
1141 N. Mountain Ave.. O
73 Par
STEWART HINCKLEY (R)
Box 300. Bedlands
EARL W. STANLEY (R)
225 .Marine Ave., Ballioa Island
LerOY E, LYON. JR. (Rl
San Hernard
Intarlo
^ W.. Fiillerton
J, WARD CASEY (R
413 S. Imperial Ave.
EDWIN S. "ED" BULEN (R)
1314 East (Hand. Es.
FRANK LUCKEL (R
11130 Savoy St., San
KATHRYN T, NIEHOUSE (R)
isxo Ilancroft St., San B'
RALPH R. CLOYED (R)
13 S. Imperial Ave., Brawley
Part of San Die.,
i, "ED" BULEN (
314 East (Hand, Escondldo
■•art of San Pi. ;
rt of San Oi.
. 1
.^«9 Ilancroft St., San niego 16
I .Ma
. Bo:
CITY AND COUNTY OF SAN FRANCISCO
Directory of City and County OfFicers
ELECTIVE OFFICERS
MAX G. FUNKE
Executive Secretary
VIRGIL L, ELLIOTT
Contidential Secretary
JOHN D. SULLIVAN
PublK .ScfVKC n,rcsi..r
GEORGE J. GRUBB
Admmisir.nivc Ass, slant
SLPERI'ISuKS. KiiAKD OF
2.i5 City Hall HI"; I-
GEORGE J. CHRISTOPHER, Presid
1-5 Russ
DEWEY MEAD
nil I'a
BYRON ARNOLD
l(l^ .\l.iiug"iii«v
HAROLD S. DOBBS
ill ralifotnia
JOHN J. FERDON
155 Mnntgomery
CLARISSA SHORTALL McMAHON
MAHHEW C. CARBERRY
MARVIN E. LEWIS
-Hi Ma.kti
EDWARD T. MANCUSO
,i45 C.ruve
J. EUGENE McATEER
:(K. Jefferson
FRANCIS Mccarty
Mills BuilJinK
JOHN R. McGRATH. C'trli
ROBERT J. OOLAN, Chill Alt). CUrk
ilarJinii ( ■mriiu,,< If.lim. nj
r.imtr.s-r. iJ .ind Induvirl ncvclui
CARBERRY. ARNOLD, McATEER
rcunlv. s.au and \aii..n.il Allan
FERDON, LEWIS, MANCUSO
r.l lirs
Hue,
I Rc, 1
McATEER, ARNOLD, McMAHON
Finance, itcvcnur ,.ri.| lax.i ..i,
ARNOLD. DOBBS. McCARTY
Judui..u IcKislalu, arul ( ivil Vrvi
MANCUSO. FERDON, McMAHON
P.duc
MEAD, FERDON, LEWIS
I'ubli. BIdgv . I jn.ls >nd (rtv Plinni
DOBBS. McATEER. MEAD
Elective OfFicers — Standing
Committees (Continued!
McMAHON
Pubh. liil'
McCARl
LEWIS,
Rule
,n.i Will.irt
:arberry. Mccarty
RBERRY. McATEER
ANCUSO, MEAD
nJ H
CHRISTOPHER, DOBBS, MEAD
ASSKSSUK nil ( .IV Hall KL
RUSSELL L. WOLDEN
<.ny ATTORSV.Y
DION R. HOLM
nisiRH.r AiroKSHY
55(1 McntRomcry UO
THOMAS C. LYNCH
PLBLIC DEFESDER
5511 Mnnlf;unlcr>- TX
GERALD KENNY
SHI mi I iil Citv Hall HE
DAN GALLAGHER
SrPl.RK/R. JLTX.Ei OF
Fourth Fli)..r. r.ity Hall UN 1-855
MILTON D. SAPIRO. Praiitjing
PRESTON DEVINE
MELVYN I. CRONIN
EUSTACE CULLINAN.JR.
FRANK T. DEASY
TIMOTHY I, FIIZPAIRICK
THOMAS M FOLEY
I. L, HARRIS
ORLA ST. CLAIR
ROBERT McWILLIAMS
THERESA MEIKLE
TWAIN MICHELSEN
J. B. MOLINARI
EDWARD MOLKENBUHR
CLARENCE W MORRIS
HARRY J NEUBARTH
GEORGE w SCHONFELD
DANIEL R SHOEMAKER
WILLIAM T. SWEIGERT
Courts — Superior Judges
fConfinuedJ
WILLIAM F. TRAVERSO
H. A. VAN DER ZEE
ALBERT C. WOLLENBERG
JOSEPH M, CUMMINS, Secretory
IVU ( Ml 11.11 r\ |.S5
.\ir.v/i ;/'.4/. /( rt.is of
ihiid II,., it. ( ,iv Hall Kl. ;-iii,
CHARLES PEERY. Presiding
ALVIN E. WEINBERGER
CARL H. ALLEN
RAYMOND J. ARATA
WALTER CARPENEII
C. HAROLD CAULFIELD
LEO A. CUNNINGHAM
JOSEPH M. GOLDEN
JOHN J. McMAHON
EDWARD ODAY
CLAYTON W HORN
LENORE D. UNDERWOOD
IVAN L. SLAVICH. Socralory
Ml] ( :,■, 11.,:) Ki. :sii.
A. C. McCHESNEY.JuryCommi.it,
IKAFFIt FINIS HI RE Al
U.4 City Hall KL 2 Ml
JAMES J. CANNON
Chief Diviviun CIcik
(.RASn IIRY
|i- City Hall IIN I H^
Mcclv Mi.nday at « P,M
DR. CHARLES ERTOLA, Fotomon
MRS. ADINE DITIMORE
DAVID F. SUPPLE
AIVIF PROHATIoS ntPARTMhST
Mill M,.ntK..mciv VI' h:i\o
JOHN D. KAVANAUCH
( hiel Adult Pti.bjiion Ortucr
KENDRICX VAUGHN, ClKliri
•aymcJnd ILOSSEII
Courts — Adult Probation
Committee IContinuedl
REV, MATTHEW F. CONNOLLY
il" l-rim.,nl
FRED C. JONES
I.2S Haves
MAURICE MOSKOWIT7
."Jill, l.akc
ROBERT A. PEABODY
IM. P,.st
FRANK RAnO
V'l. Calilornia
VOITH (.riPASC E C ENTER
i-^ Vli'.».dv.lc Ave. SE I-
PHILIP G. GREEN
Chief Juvcn,lc Probation OHivcr
MERRIEL E. COOLEY. Choir
MRS. FRED W. BLOCH
i-i; lasLvon
ROY N. BUELL
.'^l.' Pa>in>
REV. JOHN A. COLLINS
i:ii .-ith Ave
JACK GOLDBERCER
loo("dJcn (.Alt
MRS. E. S. HELLER
.-li-i, h.kv.n
JAMES S. KEARNEY
IK-1 <vih Ave
MRS. EYRE MADISON
.'>'<ii V«llc|..
REV. JAMES M MURRAY
OFFICERS APPOINTED
8Y THE MAYOR
I mil AnMiNniRAin I onii .
:<•■> ( iiv M.ll Ml I ;
THOMAS A, HOOKS
Fridoy, February 5, 1954
BAY REGIOAT BUSINESS SUPPLEMENT
Directory of City and County Officers fConfinuedJ
Officers Appointed by the
Mayor IConfinuedl
( OSTROLltK
111') Ciiy Hall HL I ;
HARRY D. ROSS
WREN MIDDLEBROOK
Chief Assistant Controller
LEGISLATIVE REPRESENT/ITIl-E.
FEDERAL
315 Montgomery YU 6-0:
FRANCIS V. KEESLING. JR.
LEGISLATIVE REPRESENTATIVE.
STATE
::? Citv Hall MA i-o;
DONALD W. CLEARY
during Sessions
DEPARTMENTS
UNDER THE MAYOR
.-IKY . IIMWISSKIS
100 Larkin HE 1-2:
Meets first Mon. of month. 3 P M
HAROLD L. ZELLERBACH, Presidenl
■•^4 Balter>-
WILLIAM S. ALLEN
461 Bu^h
DOUGLAS BAYLIS
6 Gerkt- -Mk-x
JOHN K. HAGOPIAN
Mills T-.ivtr
ROBERT B. HOWARD
OSCAR LEWIS
2740 Uni..n
MRS. ALICE G- POYNER
1845 Franklin
GEORGE T. ROCKRISE
Ex-Ogicio Memln
Mayor
Depts. Under Mayor —
Ex-Officio Members (Cont.J
nr PLANNING COMMISSION
100 Larkin HE 1-2121
Meets first and third Thursday
of each month, 2:30 P.M.
ERNEST E. WILLIAMS. President
212S . |S[|| A^t
WILLIAM D. KILDUFF
U-O MoniKomcry
MICHAEL J. BUCKLEY
MRS. EUGENE M. PRINCE
i42l Patific Am-
ELMER J. TOWLE
riviL jtKi/ti <;'.;.\i/\i;ij;o.N'
151 City Hall HE 1-2
Meets every Friday at 4P.M.
FRANCIS P. WALSH, President
68 Post
WILLIAM A. LAHANIER
2 Pine
CHARLES T. McDONOUGH
26 0'Farrell
WILLIAM L. HENDERSON
Sec. and Personnel Direaor
DISASTER CORPS
45 Hyde UN V6
REAR ADM. A. G. COOK USN (Rct.|
Public Information Officer
PUt:ATION. BOARD OF
H5 Van Ness Ave. UN 5-4680
Meets Ht and 3rd Tues. at 7:30 P.M.
CHARLES J. FOEHN, President
251 Valcnci.1
Depts. Under Mayor (Bd. o
Education (Continued)
JOHN G. LEVISON
511 H"«ai.l
ADOLFO DE URIOSTE
MRS. CLARENCE COONAN
2 5(1 Filbert
MRS. GEORGE A. HINDLEY
20 Serrano Drive
BERT LEVIT
465 Cahiornia
CHAS. C, TROWBRIDGE. JR.
EIRE COMMISSION
2 City Hall
Mee
HE 1-2121
every Wednesday at 4 P.M.
SHAPIRO. President
LEO
i,,s Pom
MAX SOBEL
2411 2nd St
FREDERIC B. BUTLER
l« - 25th Ave
FRANK P. KELLY
Chief of Derarimer
CARL F. KRUGER
HOUSING AUTHORITY
440 Turk
Meets 1st and 3rd Thur'
E. N. AYER. Chairman
8111 California
BYRON L. HAVISIDE
40 Spear
CHARLES J. JUNG
o22 Washinfilon
AL F. MAILLOUX
LLOYD E. WILSON
2 5 Van Ness Ave
JOHN W. BEARD
!Dir
Depts. Under Mayor (Cent.)
PARh:iNG AUTHORITY
51111 Golden Gate Ave. PR
Meets 2nd Wed, each month
at 7 30 P.M.
ALBERT H. JACOBS. Chairman
2005 Lake
WALTER A. HAAS. JR.
OS Battery
RANDOLPH HALE
867 Market
RAET. SMITH
660 Market
DAVID THOMSON
PERMIT APPEALS. BOARD OF
227 City Hall HE 1-2121
Mec-rs every Wednesday at 3:30 P.M.
JEREMIAH J. MULVIHILL, Pres.
11,75 Howard
REED W. ROBINSON
1075 Market
FRED G. AINSLIE
I 5-16. Polk
JOHN F. HENNING
J. EDWIN MAnOX
Secretary
POLICE COMMISSION
Hall of lustiec ^
Meets every Tuesday at 2 P,M
J. WARNOCK WALSH. Pres.
1611 Montgomery
H. C. MAGINN
515 Monlttomerv
washington i. kohnke
's'gt.'j'ohn t. butler
michael gaffey
riiiel uf P,4ice
GEORGE HEALY
Deputy Chief of Police
CITY AND COUMty OF JV
r.
SAN FRANCISCO A^
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BAY REGION BUSINESS SUPPLEMENT
Friday, February 5, 1954
Departments Under the
Mayor fConfinuedJ
CAPT. OTTO MEYER
Dircaur of TratlK
CAPT. J. ENGLISH
Chief ,.f Insrcctiir.
CAPT. M. F. FITZPATRICK
Dept. Sttrenry
PUBUC LIBRARY COMMISSION
Civic Cenier HE 1-2121
Meets 1st Tues. each month
at 4 P.M.
SAM M. MARKOWITZ, Pres.
235 Motitgomery
JAMES F. ALLEN
7(S0 Market
JOSEPH S. QUAN
JOHN CUDDY
'()< M.ukL-l
FRED DEHMERING
S. F. l-x.iminLr
THEODORE FISCHER
171)0 Wjjkr
JOHN R. GRAVES
H6(l J.iniv
MISS EVELYN LAPLACE
049 Tjrjv.il
MILTON K. LEPETICH
1643 Pdjk
MRS. J. HENRY MOHR
2 Casicn.iJ.i Ave
RENE A. VAYSSIE
240 J.iiitv
L. J. CLARKE
Lihr.iiian
JOSEPH J. ALLEN
Si-crc-lary
PUBUC L nuriEs commission
287 City Hall HE 1-2327
Meets every Monday at 5 P.M.
OLIVER M. ROUSSEAU. Pres.
1140 Greenwich
EDWARD B. BARON
44 Casa Way
DONALD A. CAMERON
25«, (iLC-an Ave
SAM McKEE
2812 MisMnn
VICTOR S. SWANSON
474 V.ikruij
JAMES H. TURNER
Msr. ,if Utilities
R. J. MacDONALD
ScLretary
BUREAUS A\D DrPARTMENTS
A<co,Ms. 287 Cit • Hall HE 1-2327
GEORGE NEGRI
Director
Airf»,l, South San Francisco PL fi-O^IKI
BRIG. GEN. F. B. BUTLER
(as of 2-15-541
Manager
Ht:ch Helchy, 425 Mason PR 5.7000
HARRY E. LLOYD
Chief Engr. and Gen. Mgr.
URhl. Heal and Pout,
425 Mason PR 5--|)00
B. A. DEVINE
Manager
Railway
FI (-.-5656
PAUL FANNING
Director
P«W;V.Vfrr/c,. 287 City Hall HE 1
THOMAS IRV/IN, Director
V'alcr ntparlmtm. 425 Mason PR 5
GEORGE W. PRACY
General Manager
Puhlit Wtllare Commhsion
585 Bush c;A I
Meets Isi and 3rd Tues. e.nh n
at 1:30 P M
EDWARD J. WREN. Prts.
182S Mission
FRANK P. AGNOST
2327
7000
jn Ft.
> Cht.
ERNEST 0. HOWARD
SIS ,\l..ntKMmirv
MRS. ROSALIND JOHNS
2555 l.arkin
MRS. JOHN D. MURRAY
1306 Port, .la D,
RONALD H. BORN
Dir.. Public Welfare
MRS. EULALA SMITH
RECREATION AND
PARK COMMISSION
McLaren Lodge SK 1 -
Meets ;nd and -Ith Thurs. each
month at 3 P.M.
LOUIS SunER. Prtiidant
o'> Sutter
Departments Under the
Mayor (Continued!
MICHAEL J, BUCKLEY
ill ralitnrnia
WM. M. COFFMAN
MRS. ANN DIPPEL
li.ci Valdc- .■\ve.
FRED D. PARR
i Drumm
MRS, SIGMUND STERN
l'»'K PaiilK
REV. EUGENE A. GALLAGHER
DR. FRANCIS HERZ
DAVID E. LEWIS
C.Lncral Manastr
EDWARD McDEVITT
WM. J. SIMONS
Ex. Sec. to Gen. Mgt.
REPEl -ELOPMENT AGENCY
S12 Golden Gate Ave. OR
Meets Isi and 3rd Tues. each mot
at 4 P M.
DR. J. JOS. HAYES. Chairman
LAWRENCE R, PALACIOS
20 10 . IMh Sr
JAMES E. STRAITEN
8011 PrcM.iio
JAMES E. LASH
Director
M.C. HERMANN
Secretary
RETIREMENT SYSTEM BOARD
400 McAllister HE 1-2121
Meets every Wednesday at 3 P.M.
JOHN F. BRADY, President
12')0 - 3oth Ave.
A. B. CROWLEY
Dept. of Puhlie Health
BELFORD BROWN
San Franeise,. Hank
JAMES J. McGOVERN
Hall, f lusiKe
HARRY J. STEWART
0115 Maiket
E^-Otlu:,' ,\l,/;i/,,,j
President, Board of Sopervisois
City Attorney
RALPH R. NELSON
Ciinsuliins Actuary
IRA G. THOMPSON
Secretary
KAR MEMORIAL TRUSTEES
Veterans Building MA 1-6600
Meets 2nd Thurs. each month
at 3 P.M.
MILTON KLEHER, President
21-0 . :-lli A^e
EUGENE 0. BENNETT
SIDNEY M. EHRMAN
11 MoniK.mieli
DR. CHARLES A. ERTOLA
JS( Columlnis Asc
FRANK A. FLYNN
...S Post
SAM K. HARRISON
131 Brvant
W. A. HENDERSON
San Franeis,,, liNaminer
DAN S. HEWITT
1834 - 11th Ave-
J. RUFUS KLAWANS
2 35 Montgomery
GUIDO J. MUSTO
MS North Point
RALPH J. A. STERN
30S (lay
EDWARD SHARKEY
Managing Director
E. L. GEORGE
Secretary
SAN FRANCISCO MUSEUM OE ART
Veterans Building HE 1-2040
DR. GRACE MORLEY
Director
DEPARTMENTS UNDER THE
CHIEF ADMINISTRATIVE
OFFICER
I Me
IX) 2 0161
DR. HARRY W.TURKEL
ELECTRK TY niPARTMENT OF
4S Hv.lc HE l-Ii;i
0. O. TOWNSEND
Chief
DOYLE L. SMITH
Supt. of Plani
FINANCE AND RIC.ORI1S.
I1FPARTMII\T i.F
220Citv Hall Ml I 1.1
lEN. H. KLINE. Dirtclor
Departments Under the Chief
Adm. Officer IConfinuedl
( mS'lY ( l.LRk
MARTIN MONGAN
sr ( itv Hall HE I-2IJI
PUBLIi APMISM R.noR
WILFRED A. ROBISON
463 City Hall HE 1-2121
RECORDER AND REGISTRAR
or \OTERS
THOMAS A. TOOMEY
16- City Hall HE 1-2121
TAX .COLLECTOR
WALTER R. ALLEN
107 City Hall HE 1.2121
HORTICULTURAL COMMISSIONER
.Agricultural Bldg.. Embarcadero
SU 1-3003
WILLIAM F. CARROLL
PUBLIC HEALTH DEPARTMENT OF
Health Centei Building lrNl-4'lll
DR. ELLIS D. SOX, Dir. of Public
Health
DR. E. C. SAGE, Asst, Dir. of Public
Health
HASSIJ-R HEALTH HoMI
Rcd«o,,d Civ
DR. LINCOLN F. PUTNAM,
Acting Sept.
LAGL'NA HONDA HOME
^th Ave. and Dcsvc-y Blvd. MO 4. 1580
LOUIS A. MORAN. Supt.
SAN FRANCISCO HOSPITAL
22nd and Potrero Ml - 0S20
DR. T. E. ALBERS, Supt.
CE'^TRAL EMERGENCE
Grove and Polk HE 1-28011
DR. E. BUTLER, Chief Surgeon
PUBLIC irORKS. DEPARTMENT OF
2ol)Citv Hall HE 1 2121
SHERMAN P. DUCKEL, Director
F. W. McKENZIE. Assl. Dir., Adm.
L. J. ARCHER, Asst. Dir., Maint.
ond Op.
BUREAUS AND Dl PARTMFM S
A,cr,„nls
260 City Hall HE 1-2121
J. J. McCLOSKEY, Supervisor
Arihi:ea„n-
265 City Hall HE 1 2121
JOHN DEVin, Acting
BWe. Iri,/>iclif>a
275 City Hall HE 1-2121
LESTER C. BUSH, Supt.
DliiUinn Rtp>itr
2323 Army Ml 7-0620
H. H. HANSSEN, Supt.
Cnfal Permil Bureau
286 City Hall
S. J. ROSENBLUM, Supervisor
F«siu,,„iii
350 City Hall HE 1. 2121
RALPH WADSWORTH, City Engineer
Seucr R,/,a„
2323 Armv Ml -.V620
EMILE MUHEIM, Supt.
I C.lc,
232
Ml
S. J. SULLIVAN. Supt.
Slrtil Rrpaif
2323 Armv Ml --'.■<.2o
f. 0. BROWN, Supt.
Purchasing Ptfartmcnl
2-0 r,n Hall HE 12121
HAROLD H. JONES, Purchaser of
Supplies
313 Franciseo HE \:i:\
AYLMER W. PETAN, Supl.
Rtal e.ilair Dcfarwuni
3-sC,tv Hall HI- 1 2121
EUGENE J. RIORDAN. Director of
Property
\.i,i,.o,,„o. Hi: 1 (.3s:
JOS. SCHMIDT. Supt.
SEPARATE BOARDS
AND DEPARTMENTS
< Al lliiR\IA FAU1< I "I I III
LhlrlON OF HONOR
Lincoln Park BA |.5ftlo
H.a.J „l r.«i«i
.Meets 2nd .M. n Ian . Apr . June.
c).t., s So P M
MRS. A. t. SPRECKELS. Hon. Pret.
Separate Boards and
Departments (Continued]
E. RAYMOND ARMSBY
MRS. SIEGFRIED BECHHOLD
LOUIS A. BENOIST
1- Drumm
JAMES B. BLACK
2 IS Maikei
WALTER E. BUCK
ALEXANDER de BRETTEVILLE
2 Pine
MRS. BRUCE KELHAM
;(«». Washington
CHARLES MAYER
San Elan, IS.,, I s.,miner
WILLIAM W. MEIN
SIS ,\l,,ritg,,mer\
DAVID PLEYDELL-BOUVERIE
Glen I lien. Calif
JOHN N. ROSEKRANS
2 Pine
WILLIAM R. WALLACE, JR.
i:>.-otiu-„.M,,„i,.,.
Mayor
HIALIH SERl l(A: S) SI EM
61 Grove HE 17 100
DANIEL MATTROCCE, President
S2 Cai
1 Dr.
JOHN J. BARRY
sio . IJth Ave
ROBERT R. BEST
SIS (hcsmut
JOSEPH P. CROSSON
-4 Wasv.ina
GEORGE W. CUNIFFE
1627 . 2S,h Ave.
ETHEL DAVIS
Ss;i 13,.,deiKk
THEODORE T. DOLAN
Us Ralsion
PHILIP P. ENGLER
24SK - SKth Ave.
ALLEN L. KILKEARY
3030 Eulton
A. S. KEENAN, M.D.. Medical Dir.
MRS. ZELLA B. HAYNES, Secretory
.11. H. ..\YOl \<, MEMORIAL
MUSEUM
G.ildcn Gate Park BA 1-20 "
2nd Mon. Jan., Apr.. June.
Oet
1 P.M.
GEORGE T. CAMERON. Hon. Prei.
San riano^e. < hi.ao.le
MICHEL WEILL. President
Win
H,.
CHARLES R. BLYTH
2 is M,,nii;. mer>
MRS. HELEN CAMERON
M,lKl„„.,uph
SHELDON G. COOPER
620 .Market
R. GWIN FOLLIS
so.iii Washinst.in
RANDOLPH A. HEARST
San 1 rnioscCall Hulleim
EDWARD H. HELLER
..nil .Maikcl
JAMES K. LOCHEAD
4i. 1 < alil..rnia
PARKER MADDUX
S2i. < alif.itnia
MRS. FELIX McGINNIS
RICHARD RHEEM
;ss M..ntK.,mcts
JOSEPH O. TOBIN
Hihcrnia Bank
U Og„i„ MrmI,,:
;-tlf IJBRARY
436 City Hall HF. 121
ROIERT J. EVERSON. llbrorion
riHIJC PotNn
2500 16th St. MA I 1-
CHARLES W. FRIEORICHS. Stcre'or
\III\IIAR1 A^JI AKII M
(...Men C.aic Park HA I >l
DR. ROIERT C. MIllER. Oirtcior
Friday, Februory 5, 1954
BAY REGIOnr BUSINESS
SURVEY OF BUSINESS IN SAN F R A N C I S C 0>- 1 9 5 3
BRANCH OF ACTIVITY
GENERAL BUSINESS ACTIVITY (1)
^ 1- I >il I liuks I'M- I" A\fi. = 100
CONSTRUCTION PERMITS (2)
Residential, Ne«' — - Number
Dwelling Units
Single-Family Unit
Two-Family Units.
Multi-Family Unit<
N.in Residential. New
Add
Alti
REAL ESTATE (3)
Deeds Recorded
_ Mortgages and Deeds of Trust..
..Number
..Number
Amount
RETAIL DEPARTMENT STORE SALES (4)
^jn 1-raniisoi | I''-I7.4') Av(;. = 100
FINANCE
Bank Debits (4)
Bank Clearings (5 1
Postal Receipts (6)
S.F. Stock Exchange (7 1
COMMERCIAL FAILURES (8)
INDUSTRY TREND — 6 Bay Area Counties
Mfg. Ave. Weekly Earnings (91-
M(g. (10)
Construction. Contract
Finance. Insurance. Real Estate...
Retail Trade
Wholesale Trade
Trans.. Comm. and Utilities
Agricult,
..Total Employed
Dollars
Number
Number
Number
-Number
..Number
..Number
-Number
-Fed., Stai
al Number
TRANSPORTATION
Frt. Car Movements (111
S.F. Airport Traffic (12)
Planes In and Out
Passcngets Off and On
Air Mail Loaded and Unloaded
Air Express Loaded and Unloaded
Air Freight Loaded and Unloaded
Express Shipments (1.^1 Rail
Truck Movements — S.F. Area (1)
Our-of-State Passenger Car Entries into ^
PORT OF SAN FRANCISCO (14)
-Revenue Tons
..Revenue Tons
..Revenue Tons
..Revenue Tons
..Revenue Tons
CARGO VESSELS (S.F.Bay (15)
Registered Tonnage
UTILITIES
Ind. and Comm. Gas Sales (16)
•Elec. Energy Sales, KW Hours (16)..
Water Consumption. Res. (17)
Comm. and Ind
...Cu. Ft.
.Xu. Ft.
...Cu. Ft.
NEW DEVELOPMENTS
Tourist and Settler Inquiries (1)
Bay Bridge Vehick- Crossings (18)
Cdden C;a;e Bri.lgc rr.,ssinES (191
FRUITS AND VEGETABLES (20)
LIVESTOCK SLAUGHTER (20) No.
Cattle -Z---.--!.!----..---
S.F. CONSUMER PRICES (21) 1947-49 AV.=100
Food „
Housing
Rent .
TransponaiioD
Medical .,
Personal Care ...
All Items
..Index
...Index
...Index
1,379
1,29:
13,733,457
3.459.297
2.495.888
3.570.030
1.401,595
18,636,031
1,466
1,541
13,015.763
2.602.032
3.813,760
1,613.842
19,857,651
l,026.800(pl
81.21(pl
206.700(p)
59.800(pl
64.600(pl
18fi.200(pl
-2.000(pl
210.000(pl
114.900(pl
18.400(p)
91.400(p)
2.800(p)
3.426.296
143,776
141.3
47.658
209,900
69,700
64, 300
186,300
71,400
207,900
116,100
16.300
98.700
15.315
9.821
142.884
5.408.893
652.643
3.173.168
178,208
155.7
43,659
37,961
253,092
224.017
1.275.731.200 1.501,770,700
—6,4
—15.2
—6.2
144.4
508.2
507.1
8.098
6.9
46.264.706
52.9
1.058
—9.7
16,555,404
30.1
1,872
12.7
947
—15.5
83
54.2
842
40.3
167
—15.6
14.986.490
61.1
6,301
20.2
14,740,812
7.3
18.363 18.160
17.063 16.196
164.090.118 141.747.557
37.647.442
27.282,107
33,860,376
17,473,448
204,054,211
36,947,717
26,768,895
53,836,971
18,321,494
l,027,645(pl
80.30(p)
217,700(p)
66,645(pl
64,827(pl
171,655(p)
71,700(p)
206.218(p)
116,154(p)
20,209(p)
89,975(p)
2.509(p)
1,015,983
77.27
212.091
66,900
63,767
169,883
70,758
204,517
112,700
18,875
94,308
2,366
29,699,645
6,2 32.507
38,914.728
1.502.686
179.875
107.995
1.774.092
29.812.795
5.843.589
58.465.669
1.522.376
138.7
737.162
5.665.706 5.787,932
151,394 140,194
f77.2('0 459.680
2.738.755 2.726.004
2.318.297 2,462,054
15,272,110,900 15,771,919.500 —3.2
11,577
51,658,109
11,974,856
9,909
30,882,854
11,568.184
168.448
175.879
—4.3
2.030.502
1.906.457
6.5
48.884
37.651
29.8
517.723
451.160
20.1
8.460
8,482
—0.3
110,873
76,070
80.133
75.699
5.9
987,555
907,994
8.8
30.971
54.047
—42.7
414,151
491.213
—15.7
114.2
114.9
—0.6
115.7(a)
114.7(a)
-0.9
105.1
—0.1
104.71a)
106.D(a;
—1.2
118.0
115.7
2.0
117.5(a)
114.3(al
2.6
127.8
120.2
6.3
124.9(a)
118,8(a;
5.1
140.5
2.7
145.2(a)
133. 9(a;
6.9
123.0
119.7
2.8
121.6(a)
119.0(a;
2.2
113.0
113. 1
—0.1
112.9(a)
115. 2ia;
—0.5
116.9
115.6
1.1
ll6.2(al
114.5(a)
•New Series 1 194"-49 Avcragc= 100) (p) Preliminary, (al Quarterly average March. June. September. December.
Acknowlcdgmen
Pacific Title Insi
(7) San Francis
ploymcnt ; ( 1 1 )
Commissioners ;
Bay Bridge Adr
(22) Depa
of Basic Data Sources: (1) Rcseanh Department. San Francisco Chamber of Commerce: (2) Central Permit Buteau if San Ftantisto ; (3) California
ance Ccmpany ; (41 Research Department. Federal Reserve Bank of San Francisco: (5) The San Francisco Clearing House: (6) .San Francisco Postmaster:
. Stock Exchange; (8) Dun & Bradstreet. Inc.: (9) Division of Labor Statistics & Research. Slate of California: (101 California Stale Department of Em-
'aiilic Cat Demurrage Bureau; (121 San Francisco Airport, City and Countv of San Francisco: (15) Railway Express Afjency : (14) Stale Board of Harbor
151 Marine Exchange. Inc.; (161 Pacific Gas & Electric Co.: (17) Waicr Department. Cin and County of San Francisco; (181 San FranciscoOak and
nistraiion: (19) Golden Gate Bridge Disinct : (20) FcderalSlatc Market News Service: (21) Buteau of Labor Statistics, U.S. Department of Labor:
of Agriculture, Stale of California.
BAY REGION BUSINESS
Pridoy, February 5. 19541
iHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIi;.
I Hitting the High Spots |
= Wilh Walt Bro«fi =
CHAMBER PRESIDENT JESSE W. TAPP will mail
the welcoming oddress (or the California Retoil
Hardware Ass'n convention at the Fairmont, Feb.
7-10, which is expected to attract obout 1,500 Poc.
Coast dealers; Pres. Tapp will also address the
Richmond Chamber's annual meeting Feb. 10 . . .
SYED AMJAD ALI, Pakistan Ambassador to the
US was o guest at the Chamber's Bd. ot Directors
meeting yesterday . . . DWIGHT L. MERRIMAN,
Chamber Pres. in 1942, has been apptd. a member
of the Bd. of State Harbor Commissioners far the
Port of 5F by Gov. Goodwin J. Knight. He succeeds
another post Chamber Pres., W. P. Fuller Browner
. . . J. W. MAILLIARD, III, 1953 Chamber Pres. and
member of the Bd. of Dir. of the No. I -A Dist. Ag-
ricultural Ass'n. hos been nomed Chairman of the
'54 Grand National Junior Livestock Exposition &
Arena Show by Porter Sesnon. Pres. of the Bd. . . .
DANTE P. LEMBI, St. Francis Investment Corp. ex-
ecutive, has been re-elected Chairman of the SF
Municipal Conference. Arthur E. Wilkins is vice choir-
man and Harold V. Starr, sec'y . . . CHAS. S.
HOBBS, Chamber First Vice President, and L. M.
Holland, Indus. Dept. Mgr., attended the launching
of SF's new fireboot, PHOENIX Mon. at the Plant
Shipyord Corp., Alameda . . . MILTON JELLINS
has been apptd. promotlonol director for Sutro &
Co. He will head the investment brokerage firm's
newly-formed investment information activities . . .
SUCCESS STORY, Richfield's award-winning tv pro-
gram, will show how business forms are produced
when the show originates from the Oak. plant of
Sunset-McKee Business Forms next lues.. Feb. 9, at
8 p.m., KGO-TV . . . AMERICAN MAGAZINE, now
on stands, has 4 pages of color photos & story on
SF's Powell St., excellently done.
Labor Market Bulletin
'■■Wa>;e and Related Benefits ^ 20 Labor
Markets, 1952- 195.^," is the title of the U.S.
Dept. of Labor Bulletin No. 1116 just re-
leased and available through the Superinten-
dent of Documents, Washington, D.C., for
55 cents.
A summarization of the nation's major
labor-market areas, the bulletin tan be espe-
cially useful in wage and salary administra-
tion and in industrial relations.
1 Committee Meetings
AGRICULTURE - Ftbruaty V. Vanjcrbill Room. Fair-
mont Hotel. 12 noon.
Agenia: Discussion o( plans (or No. CiliL Business Con-
fcicncc. milk [ceulation law and (arm labor situation. Mr
Camp Cf Mr.- Sanborn will give reports on findings o( U.
S. Chamber Farm Policy (inference (or Businessmen m
Washmuton. DC.
PRODUCE MARKET — February 9, Room 200, Chamber.
1-12
Agenda: Discussion o( neiv Produce Market Terminal,
AGRICULTURE BUSINESS CONFERENCE PROGRAM
—February 9. Vanjerbilt Room. Fairmont H,,tel. I l:".!! am.
Anendi: Discussion o( plans for Aiirioilturc ■ Business
Conference March i 1 - tluest speaker. Assl Secv, o( A^-
ncultute. Mr J. Earl <:oke
AIRPORT DEDICATION PROGRAM— February 12. Ma-
rine Memorial Club. 12 noon.
Aftenilii: Discussion of airport terminal dedication. June
MANUFACTURERS— February 10. Fan
Hotel, i;
SYMPHONY CONCERT PLANNED: The
Chamber's Retail Merchants Association is
cooperating with the Council of District
Merchants Associations and the San Fran-
cisco Symphony Foundation in sponsoring: a
concert for neighborhood merchants tomor-
row night at the Opera House. The event is
directed toward pointing up the city's repu-
tation as a leading cultural community, and
to aid the Foundation's first annual mem-
bership campaign which just opened.
Shown in the picture above are (front
row) Philip S. Boone, president of the Sym-
phony Foundation; Matthew J. Boxer, presi-
dent. Merchants Council and Maurie Uglew.
president. Mission Merchants; (back row)
Chamber Tax Schedule
For 7954 Available
Copies of the Chamber's San Francisco
Tax Calendar for the first half of 1954 — a
valuable aid to Chamber members in meeting
the numerous tax deadlines — are being dis-
tributed this year in mimeographed form by
the Chamber's Research Department, (EX-
brook 2-4511, Ext. V.i or 14) according to
Henry C. Judd, Chairman of the Tax Section,
The Calendar list.s — by due dale and in-
dividuals or concerns interested — the nu-
merous city, state and federal taxes, due
through June, 1954, and identifies the various
tax collecting agencies.
Seals Sell Season Books
Books of grandstand tickets for the 1954
baseball season are being offered at a saving
of 2(1 per cent by the new San Francisco
.Seals organization, which has the active co-
operation of the Chamber.
The book is a $12.50 value for $10 and the
tickets may he used at any time during the
1954 Pacific Coast League Season.
Box seats for all the Seals home games in
1954 also are available at a saving of 21) per
cent, or $115 per seat, including tax. From fi
to 12 seats are available in each box. Checks
or money orders may be mailed to John
Craig, manager of the box office at Seals
.Stadium.
Art Blum, publicity chairman. Merchants
Council; Harold V. Starr, RMA Manager;
Joseph Friedman, Mission Merchants, and
Clarence Heller, S.F. Investment Council.
Former Chamber President J. W. Mail-
Hard. Ill, a board member of the Symphony
Foundation, said this week that each person
who purchases a $10 annual membership in
the Foundation will be entitled to attend a
free concert and rehearsals during the sea-
son, advance program notes, and a reception
to meet members of the orchestra. The
Foundation is a non-profit corporation and
hopes to provide long-range financial secu-
rity for the famed Symphony.
U.S. Chamber To Sponsor
"Workshop' Meetings Here
The Chamber of Commerce of the United
States will present a "Local Chamber Lead-
ers' Workshop" February 11 and a Domestic
Distribution luncheon meeting February 12 '
at the St. Francis Hotel. U. S. Chamber offi-
cials will be the principal speakers at the
meetings.
Some 300 executives of northern Califor-
nia Chambers are expected to attend the
Workshop session at which Lisle L. Berk-
shire, Manager of the National Chamber's
Western Division, will preside.
J. Howard Patrick, San Francisco Cham-
ber Director and President of the Re.tail
Merchants .Association, will preside at the
Domestic Distribution luncheon meeting,
Charles G. Nichols. Chairman of the Nation-
al Chamber's Domestic Distribution Commit-
tee, will be the featured speaker.
World Business Classes to Open
ki'gi^tration for spring classi'S otforcd by
the San Francisco State College School of
World Business will be held at the college,
19th and Holloway .Avenues, on February II
and 12.
The School, established in cooperation with
the .San Francisco Chamber, offers both day
and evening classes for S.'! specialized cours-
es in world business training, as well as lll2
courses in other liclds of business.
Hotel, Green RooB
Astoda: Oil
INTER-CITY— Febrijj
lional problem) affecting dif
Room ;00. Chamber. 11:00-
2c PAID
San Francisco, Calif.
Perrr.ilNc. 1880
BAY REGION BUSINESS
WALTER I. BROWN, Editor
Ralph S. Civil. Jr., Ati't Editor
Publ.Bhcd c-vory c'ho: v.-t-oi: t ; . .■ r :■.
FranciBco. Zone 4, County c( r .
(omia. Tolophon* EXbiook : '
One Dollar o y»oi.) Enteiod a-
lor April 26. 1944. at Iho Poll : ■
Ciico. Cahlornia. und»r Iho acl o: M-it-h ,■■ 1879
VOLUME 11 • NUMBER 4
FEBRUARY 19, 1954
PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
Chamber Supports Plan
For Transit Authority;
Offers Minor Changes
Seeking tci speed development of a sound
mass transit system which is one of San
Francisco's chief needs, the Chamber early
this month completed its studies of proposed
charter amendments creating a Transit Au-
thuiity and preseiited a full report to the
Joint Judiciary and Public Utilities Com-
mittee of the Board of Supervisors. Alan K.
Browne, Chairman of the Civic Development
Committee, represented the Chamber at the
Supervisors' meeting.
The Chamber was the only organization
which offered positive support — with certain
technical differences — of the present propo-
sal, which was submitted earlier by Super-
visor John J. Ferdon.
The Chamber's stand was developed by the
Civic Development Committee and the Mass
Transit Section, both headed by Browne. It
calls for the supervision, management and
control of municipal transportation facilities
to be put under the exclusive control of a
Transit Authority for the City and County
of San Francisco.
Talmoge Named Chairman
Of '54 World Trade Week
George E. Talmage, vice president of Pa-
cific Transport Lines, Inc., has been named
Chairman of the 19.54 World Trade Week to
be sponsored by the Chamber and its World
Trade Association as part of the annual
Golden Gate Trade and
Maritime Festival, May
iv-2:i.
The Propeller Club
(Port of San Francisco)
and the .Marine commit-
tee of the .San Francisco
Junior Chamber of Com-
ire sponsors of the
al" portion of the
'k which is devoted to
pointing up tr» .San Fran-
ciscans the importance of
G. E. Talmage „..™™,.,„„ ii...,.,.„k #u..
commerce through tne
Port. Festival Chairman is Koss L. Parmer.
The week-long trade and maritime cele-
bration will include an open house along the
waterfront, special activities on the Embar-
cadero, civic luncheons, and other activities.
Cooperating on a basis never before ap-
proached, and pooling their efforts and funds,
according to "Talmage and Parmer, are all
major organizations whose interests lie in
enhancing San Francisco's status as a world
shipping center.
rnierce al
•■Festiva
Industry Greatest
Here Since 1945
Industrial development in San Francisco
today is at its greatest peak since 1945 with
present new construction and expansions of
existing plant facilities reflecting a record
$17,180,150 in investments committed dur-
ing 1953, the Chamber's Industrial Depart-
ment reported this week.
The 12-county Bay Region as well as the
48-ouunty northern California area aie also
enjoying record activity in plant construc-
tion, based upon $259,0.35,184 committed for
the Bay Region and a total of $271,302,311
for northern California during the year just
closed.
Bay Region investments committed during
1953 established an all-time record and ex-
ceeded 1952 commitments by 40 per cent, ac-
cording to the Chamber report.
San Francisco alone accounted for nine
new plants and 54 expansions — investments
for which were approximately $10,000,000
greater than for the previous year. These
new developments created at least fifiO new
jobs.
San Francisco's cumulative industrial de-
velopment beginning with 1945 has accounted
for 1.374 projects with total nine-year capi-
tal investments of over $115,000,000.
In the 12-county Bay Region the projects
activated during 1953 included 324 expan-
sions and 112 new plants. In the whole of
northern California the total projects in-
cluded 128 new plants and 368 expansions.
"The wide product diversification repre-
sented by these projects denotes this area's
leadership in developing a wholly integrated
Western manufacturing economy," said the
Chamber report.
Food and Kindred Products led all of the
industrial development projects, but heavy
activity in the Chemicals and Petroleum
groups is a "promising forecast for the fu-
ture as to potential need for such basic
materials by related new industry," accord-
ing to the report.
(Continued on Page 3, Cols. 2, 3)
Channber Action
Highlig/ifs o/ f(ie Posf Two Weeks:
Pledged aid to uhlain Stale economy (P. I)
Supported Transit Authority plan (P. 1)
Mapped plans for KorU Tradi Kcik (P. 1)
Summarized inJiiHry gains lor '5 5 (P. 1)
Secured inw plant for area (P. 2)
Urged Air Academy site (P. .^)
Enienained Philippine delegation (P. 5)
Planned Ediicalion-liiisiniss Day (P. 5)
Urged international status for San I ramisio
Airport (P. 'i)
Rciommended highuay re routing (P. <)
Aiiumcd neu Conlimrce Dept. duties (P. <)
Chamber Pledges Aid
To Secure Economy
In State Government
Support of Governor Goodwin J. Knight's
efforts to achieve a 1954-55 State General
Fund Budget without resort to new or in-
creased taxes has been given by the San
Francisco Chamber of Commerce. President
Jesse W. Tapp, in letters to the Governor,
members of San Francisco's delegation to
the California Legislature, and to the Chair-
men of the Assembly Ways and Means Com-
mittee and Senate Finance Committee, iden-
tified the policy regarding the State General
Fund, adopted by the Chamber's Board of
Directors on February 4, 1954 (see first box,
page 2.)
Concurrently, Henry C. Judd, Chairman
of the Chamber's Tax Section, urged Cham-
ber members, San Francisco citizens and lo-
cal organizations to make their views known
to their elected representatives on the ques-
tion of economy in state government. Judd
cited the following facts regarding state tax
collections in 1953 as compiled by the Bureau
of the Census.
(Continued on Page 2, Cols. 1, 2)
Zellerbach to Be Honored
At Luncheon Next Week
J. D. Zellerbach, San Francisco business
and civic leader and alternate United States
Delegate to the United Nations Eighth Gen-
eral Assembly, will be
honored February 24 at a
civic luncheon at the
Fairmont Hotel.
Sponsoring organiza-
tions will be the Cham-
'oer, iU World Trade As-
sociation and the North-
ern California Chapter of
the American Associa-
tion for the United
Nations.
Zellerbach, who re-
cently returned from the
U. N. headquarters in
New York, will speak on "A San Francisco
Businessman Looks at the United Nations."
Keservations may be made by contacting
any of the three sponsoring organizations.
. ZELLERBACH
Chamber
Dues De
ducf/b/e
With
in.omi
lax 111
ng da
c just around
ihc corn
tr. here
s sonn
ihccr
ful rc«s:
"Mcmbcrshir
fees o
r dues
paid by indi-
viduals
and CO
pt)ralii
ns to
a chamber of
tommcr
enuc B
te " all
to the
luctib
Internal Rev-
e from gross
iriau, •
arc dc
income
as a bu
incss c
xpinsc
provided the
member
ship is
EmpIo>
L-d as a
means of ad-
vancmg
businc
s mien
SIS .if
he individual
or torp
)ration.
BAY REGION BUSINESS
Fridoy, February 19, 19541
Chamber Supports Governor's Program to
Hold Back on New or Increased State Taxes
(Continued from I'age 1)
FACTS REGARDING STATE TAX COLLECTIONS
Tax Collections
as % of
Income Payments
4.2
4.9
2.9
4.8
3.6
3.3
"The San Francisco Chamber of Commerce
is concerned about our State's fiscal condi-
tion. The attached Statement of Policy re-
garding the State General Fund expresses
the Chamber's belief that government econ-
omy is a must — NOW!
"The Budget Session convenes on March 1.
"NOW is the time to advise your elected
representatives on how you feel about econ-
omy in state government."
Tax Collections
Tax Collections
lax Collectio
State
(Millions)
as 9r of Total
Per Capita
48 State Total
$10, .542
100.0
$68.04
CALIFORNIA
1,139
10.8
100.04
Illinois
514
4.9
57.69
Michigan
582
5.5
86.83
New York
1,117
10.6
73.58
Pennsylvania
595
5.6
55.76
Judd stated, "Each California citizen paid
$100.04 in 1953— the highest per capita in
the nation — for support of state government
and state assistance to local governments.
"In 1954-55 Californians are threatened
with increased taxes despite use of our war-
time savings.
"State tax increases and depletion of sav-
ings can only be averted through the prac-
tice of strict economy in state government
while still providing for the essential needs
of California's citizens.
POLICY STATEMENT.
THAT THE .SAN FRANCISCO CHAM-
BER OF COMMERCE OPPOSE ANY
NEW STATE TAXES OR INCREASE
IN THE PRE.SENT TAX RATES FOR
1954-.^)5 GENERAL FIND PI UPOSE.S.
THAT THE CHAMBER UEtOM-
MEND THAT THE GOVERNOR AND
THE LEGISLATURE HOLD THE 19.-.4-
55 STATE BIDGET WITHIN THE EX-
ISTING REVENIE STRICTURE AND
AVAILABLE SURPLUS, SURPLUS
FUNDS TO BE USED ONLY TO THE
EXTENT AB.SOLl TELY NECESSARY
AFTER ALL POSSIBLE ECONOMIES.
IT IS OUR OPINION TH.4T THIS
CAN BE ACCO.MPLISHED BY:
1. Requiring .State agencies to practice
strict economy so as to produce fiscal
year-end savings of budget appropria-
tions granted for 19.">:!-54.
2. Curtailing appropriations for capi-
tal outlay to the support of only those
items urgently required for essential gov-
ernmental services.
— State General Fund
3. .Meeting any revenue shortage
through
(a) Application of the General Fund
surplus after reversion of end-of-year
savings balances secured through
agency expenditure control in 1953-.')4
budget (1 above).
(b) Use of any reserve funds that
are or may be made available.
The recommendation to use savings is
advanced as a temporary emergency
method to meet our .State's swollen ex-
penses. In so recommending the Chamber
reaffirms its opposition to the principle
of deficit financing in state fiscal affairs,
and urges the Governor and Legislature
to expedite the studies now under way (o
produce for legislative action at the 1955
General Session of the California Legis-
lature a program for reducing the cost of
state government by tightening services
while .still providing for the essential
needs of California citizens.
SAN FRANCISCO MEMBERS OF THE CALIFORNIA
STATE LEGISLATURE — February. 1954
Senator Gerald J. O'Gara 616 State Bldg., San Francisco
As.scmblyman George D. Collins, Jr 995 Market Street, San Francisco
Assemblyman Charles W. Meyers 417 Font Boulevard, San Francisco
.■\ssemblyman Thomas A. Maloney 350 Missouri Street. San Francisco
.\ssemblyman Caspar W. Weinberger 3477 Pacific Avenue, San Francisco
Assemblyman Bernard R. Brady 140 Jordan Avenue, San Francisco
Assemblyman William "Clill" Berry 3747 - 20th Street, San Francisco
(Sacramento Address: State Capitol)
Chamber Literature
Available in Five
Major Classifications
Chas. S. Hobbs, Chairman of the Cham-
ber's Research Committee, announced this
week that under the title, "More Profits in
'54," 62 of the Chamber's 144 publications
have been specially classified and made avail-
able in the following fields:
1. "Present and Potential Customers for
Your Products and Services."
2. "Sources of Supply Close a( Hand."
3. "Import and Export Trade Opportuni-
ties."
4. "Transportation and Traffic Informa-
tion."
5. "Business Trends and Economic Data."
He urged Chamber members to avail
themselves of whatever publications will
benefit them in their business. With few ex-
ceptions, they are free to anyone who indi-
cates a legitimate need for them. He also
urged that members feel free to consult at
any time with Chamber staff persons on
special problems in the various fields rep-
resented.
Following are the publications available
under "Present and Potential Customers for
Your Products and Ser\'ices — to Help You
Increase Your Sales." (Editor's note: Pub-
lications under the other four classifications
will be listed in subsequent issues of B.'^Y
REGION BUSINESS.)
PRESENT AND POTENTIAL CUSTOMERS
FOR VOLIR PRODUCTS AND SERVICES
A. Miinufacturing Field.
1. Large Manufacturers Directory— manufacturers in
the 12 Bay Region counties, employing 100 or .
Mil
als (SI
ting & Pa
, clay, glass).
Chen
iscellaneous.
:o. Bay Rc-
3. Industrial Expai
gion and N. Calif.. Sen
4. Electronic Manufacturers and Research Labora-
tories, San Francisco Bay Region.
I). Wholesale Field.
1. Directory Branch Offit
2. Retail Mt
•.. Bu-i
i Classified Lis
- 118 Subdi<
ind Wesle
od Dii
. Tip-. HulUiin (Monthly).
■i. Market Week ih.m ings in San Fr
' Market.
1. Census Tracts of San Francisc
sions of San Francisco Market.
2. Population by Regions. Divisi'
States.
f. State Population Trends.
t. Census Retail Trade Areas in San Francises
5. Tourist & Settler List,
(iovernment Purchasing.
1. Federal Agencies in San Francisco - Bay A
No. Calif.
2. Publications of Interest lo Federal Procun
Officers.
Se^^ice Businesses.
1. Boarding Houses. Motels. MtMor Count.
2. Colleges & Universities. Schools: Art-Crj
Design. Business. Day & Boarding. Music
Channber Cited for
"Keep Green" Activity
The San Francisco Chamber was com-
mended at the recent annual meeting of the
Redwood Region Conservation Council for
the formation and forest-fire-prevention ac-
tivities last year of its "Keep Green" Com-
mittee — believed to be the first of its kind
ever established in a large metropolitan area.
The resolution commending the Chamber
stated that the "Keep Green" e fort in the
.state "received a tremendous boost" by the
Committee, whose chairman is William Losh.
Six Years' Work Brings Two New Plants to Peninsula
The decision of Johnson & Johnson, manu-
facturers of surgical dressings and related
products, and their wholly owned subsidiary,
Personal Products Corporation, to construct
plants on the Peninsula represented the cul-
mination of more than six years of work by
the Chamber's Industrial Department.
The $750,000 Personal Products plant is
now under construction at Sunnyvale, and
when completed this year will employ .50 per-
sons. Construction is scheduled to start in
the next few months on the initial $1,740,000
unit of the Johnson & Johnson plant in the
Uellc Haven industrial tract south of Red-
wood City. It will furnish employment for
some 300.
Basic information on the Bay Region was
furnished the Johnson & Johnson conipany
in May. 1946. by the Chamber's Industrial
Department. During the next several years j
the Chamber supplied information on water
supply. California cotton, labor rates and
availability.
The Chan)ber's Industrial Department con-
ferred with .Stanford Research Institute
regarding optimum sites in the area and
suggested names of industrial realtors who
could provide aid.
Fridoy, February 19, 1954
BAY REGION BUSINESS
United Support Urged
For Air Academy Site
The San Francisco Chamber has called on
all California organizations and interests
concerned to support a California site for
the proposed United States Air Force Acad-
emy, according to Chamber Director Clay
Bernard. Chairman of the Aviation Section.
Pointing out that California may be at a
disadvantage in competing for the academy
because it has been unable to unite behind
one location, the Chamber suggested united
support of Camp Beale "unless the advan-
tages of an alternative California site . . .
are demonstrated to be so superior as to
merit such united support."
In a renewal of its efforts to secure the
proposed Air Academy for California, the
Chamber asked consideration of Camp Beale
because it was one of seven possible Acad-
emy sites selected by an Air Force board in
1950. At that time, the San Francisco Cham-
ber led a campaign to locate the Academy in
Northern California.
On January 21, the House of Representa-
tives overwhelmingly approved and sent to
the Senate a bill to establish an Air Force
Academy similar to the Army's West Point
and the Navy's Annapolis. The legislation
authorizes $26,000,000 to start work on the
school. Total cost of the project is estimated
at about $175,000,000.
Chamber Given Co-op
Role with Commerce Dept.
The San Francisco Chamber has been des-
ignated as a Cooperative Office of the De-
partment of Commerce for the purpose of
making available to the business public the
Department's foreign and domestic trade
promotion and information services.
Under the agreement. Department of
Commerce publications including Foreign
Commerce Weekly, Survey of Current Busi-
ness, Synopsis of Proposed Procurements
and Contract Awards, operating series for
Small Businessmen, Technical Reports, the
Business Service Check List, and special cen-
sus publications will be available to the busi-
ness public at the Chamber's Research De-
partment.
The Chamber will serve all inquirers with-
out regard to industrial, trade and political
affiliations, and provide the files, equipment
and other office facilities necessary to prop-
erly handle the reference material.
The Department of Commerce through its
San Francisco office will continue to pro-
vide prompt service to manufacturers, whole-
salers, retailers, the servMce trades, financial
institutions, trade publishers and associa-
tions, on foreign and domestic trade prob-
lems within the purview of that Department.
We/come to Task Force
Chamber President Jesse W. Tapp will be
a member of the welcoming committee for
the U.S. Navy's Task Force 12, scheduled to
arrive in San Francisco Bay February 20.
The Chamber's .Armed Forces Section is
coordinating efforts to insure an appropri-
ate welcome for the Task Force and will
maintain an information booth on the water-
front, J. G. Motheral, Section Chairman, has
announced.
Task Force 12 is composed of more than
40 .ships with i:!,000 men.
Thirteen of the ships, with 6,000 men,
will be berthed on the San Francisco side.
Chamber Recommends New
Route for State Highway
The Chamber has requested the California
State Highway Commission to adopt a pro-
posed re-routing of State Highway 2 to make
it extend from the Bayshore Freeway at 12th
and Mission Streets to Turk, Franklin and
Gough with ramp connections to Oak and
Fell at Laguna Street.
The re-routing, recommended recently by
the State Highway Engineer, would follow
the same general pattern set down in the
Highway Commission's earlier freeway
plans, but would deviate enough to save some
valuable tax lands from being swallowed up
in rights-of-way, according to Leonard S.
Mosias, Chairman of the Chamber's Traffic
and Highway section which just completed a
study of the proposal.
Mosias said the proposed re-routing fur-
ther would permit concentrated traffic vol-
umes from the Bayshore Freeway and the
San Francisco-Oakland Bay Bridge to dis-
tribute to the western part of the city north
of Market Street, using "the most economi-
cal route obtainable, and only that private
property for rights-of-way which would
cause the least hardship."
It would be 1.1 miles of multi-lane double-
deck structure, costing an estimated
.$13,000,000.
Businessmen Urged to
Take Part in "E-B" Day
John A. Remick, Chairman of the Cham-
ber's Business-Education Committee, has an-
nounced that San Francisco's fourth annual
Education-Business Day is scheduled this
year for Friday, April 2. It will be jointly
sponsored by the Chamber and the Board of
Education.
On that day, representatives of the busi-
ness community will return the visit paid
them by nearly 3,400 local school teachers on
Business-Education Day last November.
"Our teachers will tend to measure the
business community's interest in school prob-
lems in terms of the number of business men
and women who participate in this year's
E-B Day program," Remick said. "It is very
important that we be represented in large
numbers so that our interest in educational
problems may be clearly reflected."
Invitations and sign-up sheets for the
event will be mailed soon to the entire Cham-
ber membership, Remick said.
Chamber Entertains
Philippine Delegation
The Chamber and World Trade Associa-
tion this week entertained the first Philip-
pine Trade and Goodwill Mission to the
United States at a reception, luncheon, and
a series of conferences and plant tours.
Chamber Director Clay Bernard greeted the
delegation on its arrival last Saturday at
the airport.
The 10 Philippine business leaders, headed
by Teofilo D. Reyes, vice president of the
Chamber of Commerce of the Philippines,
were honored at a reception Monday evening
at the St. Francis Hotel and a luncheon
Wednesday at the Fairmont. Russell G.
Smith, chairman of the Program Committee,
presided at the luncheon and James S. Baker,
WTA president, made an address of wel-
come.
Urge International Status
For S. F. Airport
San Francisco's Airport is in effect an In-
ternational Airport and should be officially
so designated.
Such was the Chamber's claim last week in
voting to "take action and support other ef-
forts to secure an official designation of San
Francisco Airport as an International Air-
port and Port of Entry."
Rene A. May, Chairman of the Chamber's
World Trade Committee which asked for the
action, said:
"San Francisco Airport has long used the
designation of International Airport and
only recently it was learned that this air-
port is not officially, on the part of our Gov-
ernment, a port of entry and therefore tech-
nically could not be designated as an Inter-
national Airport. It is felt desirable that the
International designation be made official."
May said the Public Utilities Commission
is arranging to make application to the ap-
propriate government officials for the offi-
cial designation, and the Chamber will sup-
port the application.
Industrial Activity in San Francisco and
Bay Region at Greatest Peak Since 1945
7,241,000
(Continued from Page 1 )
However, said H. H. Fuller, chairman of
the Chamber's Industrial Advisory Commit-
tee, "Any thoughts of resting on our laurels
must not be tolerated. The continued indus-
trial development of San Francisco and the
Bay Region will only be successful insofar
as we each apply our personal efforts toward
attaining success.
"The Chamber's Industrial Advisory Com-
mittee expects and w^elcomes suggestions
which will aid its industrial development
program."
Totals for December, 1953, and cumula-
tive totals for the entire year of 1953 are as
follows:
DECEMBER, 1953
San Francisco
— New Plants .$ —
2 Expansions 154,000 25 Jobs
"•il'rojects 1 154,000 25 Jobs
Bay Region (12 Counties)
11 New Plants $ 831,000
31 Expansions
42 Projects $ 8,072,000
Northern California (48 Counties)
12 New Plants $ 1,181,000
34 Expansions 7,649,000
4fi Projects $ 8,8.30,000
JANUARY THROUGH DECEMBER, I9.i3
.San Francisco
1,104,500
16,075,650
9 New Plants
54 Expansions
63 Projects $ 17,180,150
Bay Region (12 Countie.s)
112 New Plants $127,543,900
324 Expansions 131,491,284
436 Projects $259,035,184
Northern California (48 Counties)
128 New Plants $130,023,900
368 Expansions 141,278,411
94 Jobs
566 Jobs
660 Jobs
496 Projects
$271,.302,311
BAY REGIOiV BUSINESS
Fridoy, Februory 19, 1954
|llirillllllllllllllllllllllllllllllllllllllllllMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^
I Hitting the High Spots |
§ W ilh Wall Brown §
MILTON E. BROODING, member of the Chamber's
Mfgrs. Comm. ord dir. o( industry relations for
Calif. Packing Corp., has been opptd. by President
Eisenhower to the Internationol North Pacific Fish.
eries Commission — an outgrowth of the Tri-Porte
(Japan, Canodo, U.S.) Conference. The U.S. Sec-
tion of the Commission also elected Brooding its
choirman ... HIS EXCELLENCY, MR. RYUJI TAKE-
UCHI, Charge d' Affaires ad Interim of Japan,
Washington, D.C., was guest of honor at a World
Trade Assn. luncheon lost wl. ot which WTA Pres.
James 5. Baker presided. Toleuchi spoke on Japan's
present doy economy and trade . . . MAJ. GEN.
WILLIAM F. DEAN, Korean war hero ond now
Deputy Commanding Gen., Sixth Army, wos guest
of honor at o meeting of the Chomber's Armed
Forces Sec, this wk„ acc'ding to J. G. Motheral,
Section Chairmen . . . LEONARD MOSIAS, Chair-
man of the Chamber's Traffic & Highway Sec, de-
scribed the "present and future" of SF's freeway
work last wk. before the Unity Lodge of B'nai B'rith
. . . COSMOPOLITAN OPERA CO., o newly-incor-
porated organization, whose pres. is Campbell Mc-
Gregor, announces its Spring Opero Season, March
2-19, at the War Memoriol Opera House, opening
with Lo Troviata. Orders for seots may be mailed
to the Opera-Symphony Box Office, Sherman &
Cloy. Sutter & Kearny Sts. . . . BARTLEY & BART-
LEY, private investigating firm specializing in insur-
ance and indusfriol work, has just (1) opened new
offices at 821 Morket St., (2) finished its first suc-
cessful yr. of business in SF and (3) expanded op-
erotions to LA, where a new branch office has been
opened . . . H. R. BASFORD CO., distributors of
major appliances including Zenith TV and Whirlpool
Washing Machines, announces promotion of Adver-
tising & Soles Prom. Mgr. Thomas Maschler to Mer-
chandising Mgr. . . . HOOPER PRINTING & LITH-
OGRAPH CO. is the new name of the former
"Hooper Printing Co." which stresses the foct, long
hidden by its nome, that the firm does both letter-
press and llthogroph work . . . CHAMBER GEN.
MGR. G. L. FOX recently was the speoker when
Oscar Breitenbucher was installed as new pres. of
the Monteca C of C . . . PERRY-GILBERT SAFE CO.,
exclusive distributors for York Sofe & Lock Co., hos
opened in SF at 63 Poge St. with Wolter Perry ond
Craig H. Gilbert in charge . , . PRODUCTION
MANAGEMENT ENGINEERING ASSOCIATES hos
opptd. Thomas M. Evans, former independent con-
sultant & mechanical engineer, to its stoff . . .
What's Going On
In Comni'tttee Meetings
CHE.MIC'.\L INDISTIUES SECTION—
February 19, Fairmont Hotel, 12 noon.
Agenda: Discussion of 1954 Program.
TR.AFFIC & HIGHWAY SECTION — Feb-
ruary 24, Koom 2(1(1, Chamber, I():H()-12:(I(1
noon.
Agenda: Discussion of Marvin Lewis' ncp
parking ordinance.
KEEP GREEN CO.M.MITTEE — March L'.
Koom '2(1(1. Chamber, l(l:4.'")-12:()(l noon.
Vucnila: I )is(Us.^i..n ..f |'.l.^4 rr..i;i:iMi.
S.F. BUSINESS ACTIVITY GAINS
San Francisco Chambergraph
No. 4
NEW ANNUAL HIGH ESTABLISHED IN iV5.-*
Business activity in San Francisco in 1953 established a new annual high
that topped the previous year by 1.5 per cent. Nearly every major division of
the economy shared in the gains including construction, real estate transac-
tions, trade, manufacturing, employment, financial transactions, utilities, ship
arrivals, truck movements and airport and bridge traffic.
The pattern of general business activity in San Francisco last year resem-
bled approximately that of the previous year with these exceptions: the strong
months were March, April, May and November, while dips occurred in Oc-
tober and December. "The San Francisco Chamber Business Activity Index
for December attained 154.6. The 12 months averaged 127.8.
HFRE ARE SAMPLES FROM THE CHAMBERS GENERAL SUR-
VEY, SHOWING GAINS IN ALL MAJOR FIELDS:
Br.inih i.( Activity 1953 1952 ■ , Gain
GENERAL BUSINESS ACTIVITY
S F <: .,1 C inJcs l'14:-4>i .Avu, = lull 127. .S |:S'I li
CONSTRUCTION PERMITS
Total Number 8.<>S5 .I.IWS r, »
Value 61,495.258 46,264.706 52-M
REAL ESTATE
Deeds Recorded Number 18.565 18,160 1.1
MortK.iges .ind Deeds of Trust Number 17.065 16.196 5.4
Amount 164.090.118 m.747.SS7 lis
FINANCE
Hank Debits 57,647.442 56.947.717 1.9
R.inic Clearings 27.282.107 26,768.89! 1.9
INDUSTRY TREND — 6 Bay Area Counliu
T,,i.,l Kniploycd 1.027.64! 1,015,985 1.1
CARGO VESSELS (S.F. Bay)
Arrivals Number 5.099 4.95"
Reuisteicd Tonnase Number 24.045.079 25.197.51'
*A reatilar leali/re . . . Ask the Chamber lor Reftriiilt:
I \i„„ot ;.js/), «,,,,„./. n,/,!.. i\i. n o, N.
Transportation Institute Planned
l''iirty natiimal. state ami Imal oi'Kaniza-
tions in California, includinp; the San Fran-
cisco Chamber, will join with the Transpor-
tation .Association of .America in presenting,
for the first time, a Pacific .Slope Institute of
Transportation March 1(1 in San Francisco,
it was announced this week.
Agriculture-Business Meet Slated
The Chamber's animal N'nrlhorn Califor-
nia .Agriculture-liusiness Conference will be
held Wednesday, March .'fl. .Assistant Sec-
retary of Agriculture J. Karl Coke, former
director of the U.C. .Agricultural Extension
.Service, will be the principal speaker.
u. s.
POSTAGE
2c
PAID
s>
m Fr,
IlClSCO. ^"uiil.
Permit No. 1880 1
BAY REGION BUSINESS
VOLUME 11 • NUMBER 5
MARCH 5, 1954
'iNm^^y^ PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
1954 CHAMBER WORK PROGRAM
TO MEMBERS OF THE SAN FRANCISCO CHAMBER OF COMMERCE:
San Francisco is one of the world's great citie\. Ili iiniijiie location, its unrivaled harbor, the miracle of the great bridges which
link it directly with the surrounding industrial and agricultural coniniunitiei. and its cosmopolitan tradition and charm have com-
bined to give our City an international reputation.
Economically it is the center of one of the most rapidly grouing areas in the country — the San Francisco Bay region. In a
larger sense, it is the focal point of the West — headcjuarlers for manufacturing, retail and wholesale trade, banking, insurance,
agriculture, mining, transportation and communicalioin. The City i< famous for lis opera, symphony, and museums, and as a recre-
ational, entertainment and scenic center for travelers.
Already a great financial and commercial center, its port facilities give it the opportunity of becoming the center of a greatly
expanded sea-borne commerce irith other ports of the United States and with all the nations of the Pacific.
These hopes will not be realized uithout hard work and the intelligent solution of the manifold problems which our rapid
'^rou-th has brought and will continue to bring to our City.
The San Francnco Chamber of Commerce is conscious of the problem and aware of the unmatched opportunity. It proposes in
l[)'s4 not only to carry on those activities through which it fulfills its general obligations to its membership and the community (see
Pa^es 2. 5. 6) but to establish a special program of priority objectives.
During 19^4 the Chamber's Priority Program of Objectives is in two fields:
A. Economic Growth through
1. New factory jobs:
2. Increased domestic trade:
3. Ttvo-iiay world commerce:
In the pages that follow, you tvill find the Priority Progr
tihn will lead your Chamber's Program for Progress in 19^4.
Community Development through
1 . More parking facilities:
2. A better transit system:
3. Additional convention facilities.
the complete Work Program, and identification of those citizens
JissiiW. Tapp, President
PRIORITY PROGRAM OF OBJECTIVES
I ECONOMIC GROWTH i lo bdp economic ,r„w,h. tbc San Vrunc.sco
Chamlii, of Commerce will endeavor to:
1. Create new factory jobs by:
a. Selective direct-by-mail and personal selling campaigns to
industrial leaders in all parts of the country on the advantages and
opportunities of locating in San Francisco and the Bay Region.
b. Attracting new factories and encouraging present manufac-
turers to expand.
c. Providing new industrial land.
2. Increase San Francisco's domestic trade by:
a. I'romotional literature on San Francisco's market facilities
and advantages distributed to buyers, wholesalers, agents and store
owners in major trade centers of the United States, Canada, Latin
America and the Orient.
b. A direct-mail campaign to a large number of national firms
encouraging establishment of branch or sales offices in San Fran-
cisco.
c. Field surveys and reports to San Francisco businessmen on
trade area opportunities for San Francisco products.
d. Work with leading federal procurement groups to foster
government purchasing from San Francisco sources.
e. Supporting Market Weeks to present to buyers San Fran-
cisco merchandise.
f. Sponsorship of tours of businessmen from key trade area
cities to see San Francisco's facilities and arrange for San Francisco
businessmen to visit trade area communities for improved trade
relations.
vorld
nmrnerce through the port of San
3. Expand two w;
Francisco by:
a. Promoting trade between the United States and other na-
tions of the world, particularly that trade for which San Franci.sco
Is the logical marine terminal because of its position on the Pacific
Pasin and the West Coast of America.
b. More action to meet the competition of Atlantic and (lulf
ports.
c. Getting the facts to potential shippers on San Francisco's
labor and cost conditions, facilities and the advantages of moving
goods through this port.
I COMMUNITY DEVELOPMENT
/,rolHrlv .n,ommo,l.ili its ftrcsml r
citli
thcs
In order that Sun Francisco may
idcnis. uorlitrs ami visitors Mid he
V DcvelofinnnI ohjeclives have pri-
1. .Adequate and economical parking facilities.
2. Improved and efficient transit system.
:!. .Additional convention facilities.
I'hrse objectives will be accomplished by:
1. .Securing agreement by civic and governmental leaders on ob-
tainable goals and methods for reaching them through coordination
of activities of all agencies concerned.
2. Kducating the community on suggested plans.
.3. Formulating and conducting campaigns to support action by
appropriate official bodies to put plans into effect.
BAY REGIOIV BVSINESS
Friday. Morch 5, 1954
OPERATIONS PROGRAM -By Departments
]^954 I" addition to its Priority Program, the San Francisco Chamber of Commerce will adhere, so far as possible, to an
Operations Program to be directed by its appropriate Committees and Sections through its departmentalized staff in accordance
with the purposes (•) set forth in each field. (See below, and Pages 5 and 6.)
(NOTK : Names under the- Suctions denote Section Chairmen.)
AGRICULTURE
J. \V. MAILLIARD. III. Committee Ch^iirman
Improve the welJMe oj cigr:culliirt Mid joiter good
trill and understanding beltceen San Franciico and
neighboring farm regions.
Produce Market Site Section:
RAY B. WISER
Range Reclamation Section:
THOR W. CHRISTENSEN
Livestock Expositions Section:
CARL L. GARRISON
Nominating Section:
JOHN LAWLER
1. W. MAILtlARD, III ■ Continue activities to create plan to give San
Francisco a modern and efficient wholesale produce terminal.
> Hold conferences of business and agricultural leaders for discussion of mu-
tual problems and to establish friendlier urban-rural relations.
• Promote distribution of "Hills of Grass" film showing how useless Cali-
fornia brush land may be turned into productive range land.
> Sponsor the Annual Livestock Trophy to be presented to the outstanding
livestock man of the year during 1954 Grand National Exposition, support
the Grand National Junior Livestock Exposition and arrange 'San Fran-
cisco Chamber Night" at the Grand National.
DOMESTIC TRADE
JAMES E. HOLBROOK, Committee Chairman
Develop San Francisco as the market center oj the
West hy aiding the establishment oj new distributive
firms and by service to existing businesses; encourage
the sale and distribution oj San Francisco-made prod-
ucts: enhance good trade area relations.
.Alaskan Affairs Section:
HARRY R. SMITH
Haw aiian Affairs Section:
GEORGE F. HANSEN
Inter-City Section:
STANTON HAIGHT
Great Golden Fleet:
DAN £. LONDON
ndividual help on marketing problems, market data,
availability of commodities, etc.
• Operate personal service center for requests on where to purchase goods
and services, constantly enhancing San Francisco as a place to shop.
• Publish up-to-date directories of San Francisco manufacturers, wholesalers
and products for distribution to prospective buyers.
• Publish lists of manufiicturers seeking additional outlets, making their in-
terests known in new territories for the purpose of establishing representa-
tion with reliable outlets.
• Identify and correct weaknesses and deficiencies in servicing and supplying
San Francisco's trade areas.
• Develop facts and figures on market area to aid San Francisco firms.
• Send good-will representatives to various cities in trade area to determine
by first-hand conversation the relationships that exist between San Francisco
and the cities visited.
• Furnish Managers of Chambers of Commerce in the Western United States
guest membership cards in the San Francisco Chamber of Commerce.
• Staff Central and Northern California Chamber of Commerce Executives
meetings and administer activities of group.
• Maintain information file to assist trade relations with Alaska and Hawaii.
• Continue distribution of 'Meet San Francisco" pamphlet.
• Make known new business opportunities by publishing monthly "Business
Tips ' bulletin.
• Develop information, upon request, regarding availability of supplies, com-
petition, etc.
• Maintain file of 1 2^,000 products giving names of manufacturers and local
suppliers.
lAMES E. HOIBROOK
• Give busine;
CIVIC DEVELOPMENT
ALAN K. BROWNE. Committee Chairman
Enhance iht Of, .ind Count) o\ San Francisco
through studies and recommendations on current and
proposed municipal programs in such fields as trajjic,
street and highway improvements, fire fighting jacili-
ties and regulations, land use and other phases oj City
planning, zoning, public buildings and transit jacilities.
Fire Safety Section: WILLARD E. ABEL
Mass Transit Section: ALAN K. BROWNE
Traffic and Highway Sect.: LEONARD S. MOSIAS
• Cooperate with Traffic Conference for continued
improvement of traffic system.
AUN K. BROWNE • Study ways and means of filling Channel Street
waterway to produce additional usable land.
Assist in expediting Western Addition, Diamond Heights and South-of-
Market redevelopment projects.
Continue work with California Highway Commission and State Division of
Highways, presenting freeway and highway needs to obtain funds for right-
of-way and construction work on the Bayshore and Embarcadero Freeways.
Review and recommend changes in proposed San Francisco Zoning Ordi-
nance.
Consider advisability and feasibility of regulating merchandise delivery
hours in downtown area to effect a more efficient flow of traffic.
Study methods to bring about coordination of street repair work to elimi-
nate work repetition and traffic delay.
Seek further improvements in the city's fire protection system to realize a
more advantageous rating and effect reduced insurance premiums.
INDUSTRIAL
H. HARRISON FULLER, Industrial Advisory Committee Chairman
Advance San Francisco and the Bay Region as the
best location for many types of factories and as a cen-
ter ior processing western raiv materials, while uo'l
ing to improve local, state and national condition
under uhich San Francisco Bay Region manufacturing
i\ conducted.
Industrial Development Committee:
JAMES Q BRETT
Manufacturers C^immittee:
JOHN B. WATSON
Chemical Industries Section:
H. HARRISON FUllER M. H. SCOTT
Electrical Industries Section: (To be announced)
Mining Committee: PHIL R. BRADLEY. JR.
Special Projects Committee: GLEN IRELAND
Building Code Section: HENRY J DEGENKOLB
• Develop and circulate location factor reports and special reports.
• Extend negotiation and consultation service to industrial prospects
• Dcltrmine and make known the availability of factory sites and buildings
• Publicize facilities for manufacture of new products.
• Work in behalf of redevelopment proiects; area zoning for industrial usat
relinquishment of federally-owned war housing: and reclamation of ti.'
and submerged lands.
• Offer sites and buildings for relocation of manufacturers and disttibut> :
displaced by freeway improvements.
• Encourage placement of new products and sub-contract work with local
manufacturers.
• Assist Superintendent of Building Inspection in amending and keeping
current building code; proposing establisbmeni of a non-pojiiical technical
advisory and appeal hoard on building ct>de matters.
• Stimulate interest among local manufacturers in Bay Area ScictKc Fair.
• Ctxiperatc with State Division of Mines on projects to erKouragc Northern
California mineral resources dcsclopment.
• Continue meetings with mining groups to further the exploitation and .t'
velopment of California's mineral resources
• Continue effort to obtain a complete water plan (oi Bay Region.
Fridov, March 5, 1954
BAY REGION BUSINESS
Task Force 12 Thanks
Chamber for Welcome
Etrorts by the Chamber to make IS.iKlli
Navy men from Task Force 12 feel "at
home" in San Francisco February 20-22 were
praised last week by Rear Admiral M. T..
Curts, the group's commander. In a letter to
Chamber President Jesse W. Tapp, he of-
fered "sincere appreciation for many cour-
tesies" and continued:
"Your assistance in obtaining pier spare
. . . is particularly appreciated. This arrange-
ment not only facilitated the landing of lib-
erty parties but also made it possible frr
visitors to come aboard the ships quickly and
easily.
"The enthusia.stic welcome of our ships . . .
was truly heartwarming. This short visit has
been a memorable occasion for each of us.
and I trust we may again have the opportu-
nity of returning to San Francisco in the
not too distant future."
Mr. Tapp was on the welcoming committee
and the Chamber's Armed Forces Section
chairmanned by J. (',. Motheral set up pnd
maintained an information booth for the
Navy personnel on Pier 18.
Management Conference
Opens Here Next Tuesday
Charles S. Hobbs, Chamber First Vice
President and President of Hale Bros. Stores,
is one of eight San Francisco business lead-
ers supervising plans for the National Gen-
eral Management Conference of the Ameri-
can Management Association at the Fair-
mont Hotel March 9-12.
More than 1,0(10 high-ranking business
and industrial executives are expected to
attend the conference. The Hon. James P.
Mitchell, Secretary of Labor, will be the
principal speaker at a dinner meeting March
11. He will report on national labor policies
and economic progress.
Conference topics will include organization
and control, company operating problems,
and specific issues in marketing, personnel
and public relations.
Transportation Meet
In S. F. This Month
Representatives of industry, agriculture,
transportation and finance from all key
points of the nation will convene in San
Francisco March 10 for the Pacific Slope
Institute of Transportation to be sponsored
by 40 organizations including the San Fran-
cisco Chamber of Commerce.
Basic transportation problems and broad
trends affecting the country'.s economy will
be discussed. Major sub,iects will be the
"time-lag" issue on the matter of delay in
adjusting rates of common carriers to meet
increased operating costs, effect of unprofit-
able services, and federal transportation ex-
ei.se taxes.
Dr. Wilson M. Compton of New York,
president of the Council for Financial Aid to
Education, will be the principal speaker.
Chamber President Jesse W. Tapp will pre-
sif'e throughout the one-day session.
The event is planned as part of a national
Transportation Association of .America
fTAA) education program, according to F.
W. H. Heauchanip of .San Francisco, TA.A's
Western Area Vice I'resident.
There will be no fee for the Institute, but
luncheon reservations should be made at the
local TAA office, 2<> O'Farrell St.
ON THE JOB . . .
In the Legislature
The San Francisu) Chamber has established
liaison with the 1954 California State Legis-
lature and will maintain close contact with all
activity in the capital in behalf of San Fran-
cisco's interests, Chamber General Manager
G. L. Fox announced this week.
"Through our Legislative Representative,
we will be apprised of all proposed legisla-
tion," Fox said. "We will follow our usual
policy of referring all projected legislation
affecting San Francisco and the Bay Region
to our appropriate Committees for thorough
study and for recommendations by our Board
which in every case will reflect the very best
interests of our citizens."
Major legislative items to appear before
this year's Legislature are in the fields of liq-
uor control reforms, a billion - dollar - plus
State Budget, unemployment insurance, and,
before a special session: another bond issue
under the Veterans Farm and Home Loan
Purchase Act; further State bonds for school
construction; repeal of the Torrens Title Act;
retirement allovv-ances for teachers, short-term
tinancing of water districts, and many other
Chamber Literature
Gives Supply Sources
"Lower costs will improve your position
in the returned competitive market."
Such was the reason cited this week by
James E. Holbrook, Chairman of the Cham-
ber's Domestic Trade Committee, that every
businessman should have copies of the Cham-
ber's publications under the heading "Sources
of Supply Close at Hand."
The second of five major classifications of
publications available to members free of
charge, the group under "Sources of Supply"
offers, among other things, names of firms
that can "meet your requirements at lower
cost with merchandise similar in quality to
what you are now getting from eastern sup-
pliers," according to Holbrook.
"The more business you do with local
firms, the more money there is in the com-
munity for your company," he said.
Here are the publications available under
this particular heading:
SOURCES OF SUPPLY CLOSE AT HAND
To Help Y.)u L.)iicr Your Cosis
1. Business Lists and Directories.
2. Larpe Manufacturers Directory — Manufacturers in
the 12 Bay Region Counties, employing 100 or more.
3. Industrial Expansion in Bay Region, by counties
(Sen- ■
Leather. Rubber. Printing & Paper. Chemicals, Min-
erals (Stone. Clay. Glass), and miscellaneous.
5. Directory Branch Offices in Sai -
Ma:
and Research Laborj
6. Elfcti
San Francisco Bay Region.
7. Market Week Sdowings in San Franc;
Annual).
«. Business Tips Bulletin (Monthly).
9. Agriculture Organization Directory.
0. Business Organization Directory.
1. Industrial and Trade Organization Diret
RHVISl-D AGKNTS DIRIXTORY
The Manufacturers' A};enls Direcuiry, is-
sued by the Chambers Domeslic Trade De-
partment, has been tompleiely revied and
now lists some ^S"? firms serving the Western
states. Shown are products b ndled and areas
covered. The Manufacturers' Agent form of
distribution represents an important sei;ment
of San I-rantisco's economy with sales esti-
mated to He subsianiially in excess of 800
million dollars a year.
(humher mcmhtri nmy rihlahl cophs of ihc
ilircilory hy ciillhifi lln- Domalic Trjdc Di-
liurtmviil. V.Xhrook I-f^ll, li\l. 5r,.
Chamber Takes Stand
On T-H Amendments
The San Francisco Chamber has voted to
support six points of President Eisenhower's
14-point recommendation to Congress for
amendment of the Taft-Hartley Act, raised
"serious question" about six, and adopted a
"neutral position" on two.
Expressing the belief that the Taft-Hart-
ley Act "has never operated in an atmos-
phere which has permilled it to function as
intended by Congress." the Chamber recom-
mended "a critical and judicial re-appraisal
of the NLRB . . . with a view to establishing
and maintaining an impartial body of maxi-
mum efficiency and effectiveness."
The Chamber's Board took the action on
recommendation of a special joint Commit-
tee made up of representatives of the
Chamber's Agricultural, Domestic Trade,
Legislation and National Affairs, and Manu-
facturers Committees, and the Federated
Fjiiiployers of .San Francisco.
Recommendations to be supported are
those that would ( 1 ) make clear the right of
free speech; (2) protect the parties from
having to reopen a contract during its term;
f-'i) make the standards for welfare funds
adequate; (4) clarify the authority of the
states to deal with emergencies that affect
the health and safety of their citizens, and
with respect to overall problems of federal-
state jurisdiction; (.5) continue communist
disclaimer affidavits, making the require-
ment also applicable to employers; and (fi)
give employees the right to express their
free choice about strikes by secret ballot
under government auspices.
"Serious questions" were raised about six
other proposals that would: (1) make
changes in the provisions about boycotts;
(2) make possible the reconvening of boards
of inquiry under national emergencies so
they could make recomniendations for settle-
ment; (3) permit pre-hire contracts and un-
ion-shop contracts within seven days after
employment in the construction, amusement
and maritime industries; (4) make check-
off valid for period of contract unless the
employee sooner revokes; (5) make common
law rules of agency applicable; and (6) re-
strict rights to petition for an election dur-
ing an economic strike.
What's Going On
In Comni'ittee Meetings
SAN FRANCISCO INTERNATIONAL AIRPORT DED-
ICATION AND FLIGHT FESTIVAL COMMITTEB—
M.ii.l, i, Uiiic R...-m. Ailriuni.lr.,i„,n hujljini;, .S.in Fran-
u-i" Aiiporl, i;,15 r.n.
Acenda: Discussion of m\x- terminal buildins.
BUILDING CODE SECTION — March i. Commcrcal
(■.\»h. IM? p.m.
Agenda: Discussion of proposal for tcchnic.nl bo.wj ol
BUSINESS - EDUCATION COMMITTEE — March S.
R..,.m ;oil. Chamber. 11:0(1.12 a.m.
ABcnda: Discussion of initial phaKs of "E-B Day."
April :.
AGRICULTURAL COMMITTEE- M.>tch 9, Cirque Room.
r.nrmoni Hotel, 12 noon.
PRODUCE MARKET SITE SECTION- March 9. Room
MM. Cliambif, ln:.50 .i.m.
Agenda: l)i,.ciis.i..n ..f produce market terminal.
SAN FRANCISCO MUNICIPAL CONFERENCE— March
I". R.,o,„ :iiri. Clumh.r. l:(in p.m.
AVIATION COMMITTEE — Match 12. Drale Wilshirc
H..1.I. i: noon.
Atendn: Discussion of ..ir atad. my site.
TAXATION SUB COMMITTEE March 17. Room 200.
( l,.,n,l.( 1. ;-(ir,.J -,0 p m.
ABend»: l)i.,u.,i.,n of tax on invenli.rie!. William
S,l,r:.,I:l,. Kk.cuov.- S.crclary of Scn.ilc Committee on
Stale and Local Taxation. >»ill be uucit.
BAY REGION BUSINESS
Friday, March 5, 1954 |
General Business Activity
in J|J«,l.HT^!fJI-ll.fUiM ll-H'^TTTI January, 1954
TREND
San Francisco Bay Area business activity
in January made a good showing in relation
to January a year ago, particularly in the
light of two influential factors which tend
to throw the year-to-year comparison off
balance: (1) the transition in the Korean
situation since last year: (2) January this
year had only 21 banking days or one less
than a year ago and the retail field had one
less shopping day.
EMPLOYMENT
San Francisco-Oakland Metropolitan Area
total employment in January at 1,003,900
persons, came within 0.1% of last January's
level. Four industrial groups reported in-
creases in employment over a year ago in-
cluding: retail trade with 172,400, up 0.7%;
service with 209,.500, up 2.59^; finance, in-
surance and real estate with 64,400, up 0.8'/' ;
and agriculture with 17,700, up 7.37f. "Mis-
cellaneous" showed no gain. Decreases were
reported by five industrial groups including
manufacturing with 206,700, down 1.1'*:
transportation with 113,100, down 2.2' » :
contract construction with 61,000, down
3.3'/f; wholesale trade with 70,700, downi
0.69?-; and government group with 85,900,
down 8',; .
GAINS AND LOSSES
There were several January-to-January
gains in San Francisco activities but our In-
dex at 118.5 was off 3.67f. The gains include
new residential permits, up 387r; postal re-
ceipts, up 31'r; plane traffic, up 57r , pas-
sengers, up 3"^, and air freight, up 17r ; I'ort
of San Francisco intercoastal revenue ton-
nage, up 38'/f ; residential water consump-
tion, up 29( ; Golden Gate Bridge vehicle
crossings, up 6"^ ; and the number of com-
mercial failures were one-third fewer. De-
creases were reported in both the Bay Area
and the Twelfth District bank debits, amount-
ing to 4'y ; department store sales in San
Francisco, the Bay .^rea, and Northern Cali-
fornia were off S% and. in the District, 97r.
Registered tonnage of San Francisco Bay
ship arrivals was off I'/r ; fruit and vegetable
receipts, off 14.99^; truck movements, off
1.1'; ; and Hay Bridge traffic was down 0.1', .
FINAL YEAR-END TRENDS
Trade — Department and apparel store
sales in the San Francisco-Oakland Metro-
politan Area, in California and the r2th Dis-
trict came through 1953 at the same level as
in 1952, according to the Federal Re.ser\'e
Bank of .San Francisco: stocks in the Mclrii-
politan Area were 1*"' above a year ago but
orders outstanding were down 21 ' , . Cash and
C.O.D. sales accounted for 41 '/r of the De-
cember department store sales. Regular
Charges, for 44'y; and Installment pur-
chases, for 15' r compared to 42',;, 45'; and
139^ respectively a year ago.
Pacific Coast Merchant Wholesalers' dol-
lar sales for year 1953 were 2% above the
previous year compared to SVc in the nation.
Banks — San Francisco banks as of De-
cember 31, 1953, had total deposits of $11,-
223,765,939, an increase of $265,940,222 over
1952; time deposits of $5,290,580,378 were
up 69{ but demand deposits of $5,933,185,561
were down 0.6'/r; and resources of $12,261,-
969,182 showed an increase of $323,570,584.
Growth — The San Francisco Bay Region,
presently with about 3,700,0110 persons, can
reasonably e.xpect to have an additional 120,-
000 persons a year hence. To meet the
demands of the present market and the in-
crease is a continuous challenge to each
individual in the area to recognize the oppor-
tunities at hand and claim a share in the
accomplishment. The field of housing for
newcomers and new family formations in
this region this year is expected to create a
need for at least 34,000 additional dwelling
units. The dwelling unit is one of the most
basic requirements in the expanding econ-
omy but is relatively a small part of the
chain of activity related to the continuing
needs of the residents.
JANUARY BUSINESS ACTIVITY IN SAN FRANCISCO
BRANCH OF ACTIVITV
JAXUAR-l' JAM ARV
•GENERAL BUSINESS ACTIVITY 1947-47 Av.=100
CONSTRUCTION PERMITS Total Number
Value
Residential. New Value
Dwelling Units Number
Single-Family Units. New Number
.Non-Residential. New - Value
Addns., Alterations and Repaln Value
REAL ESTATE— Deeds Recorded _ Number
•RETAIL DEPARTMENT STORE SALES Index
FINANCE— Bank Debits $000...
Postal Receipts $...
S. F. Stock Exchange Shares Traded..
Market Value $ ..
COMMERCIAL FAILURES Number
INDUSTRY TREND— 6 Bay Area Counfies Total Employed
.Manufacturing (Number)
Construction. Contract
Finance. Ins.. Real Estate
Retail Trade
Wholesale Trade
Service "
Trans.. Comm. & UtllllM -
Agriculture "
G<ivt.— Fed.. Slate. City
Other
TRANSPORTATION Frt. Cir Movements Number
S. F Airpiirt Planes In and Out Number
PasM-ntirs OfT and On Numlier .
Air Mall Loaded & Unloaded Lbs.
Air Express Ixiadcd & Unloaded Lbs...
Air FrelKhl leaded & Unloaded Lb».
M,.v
InJc.
Out-of-state Passenger Car Entries Into No. Calif.
PORT OF SAN FRANCISCO— Revenue Tons Total
Intercoastal _ Revenue Tom
Foreign Revenue Tom
CARGO VESSELS IS. F. Boy)— Arrivals Numbei
MIllL.ns of Hrgistorcd Tons
UTILITIES Ind and Comm Gas Sales Cu Ft
•Floe Energv Snles— k w hours Index
Water Consumption— Comm and Ind Cu. Ft.
NEW DEVELOPMENTS Tourist and Settler Inq No
Rnv Bridge Vehicle Crossings Number
C.'.Mrn Cite Bn-ik-i' Vehicle Crossings Number
FRUITS AND VECET ABIES RfClirTS ■• CarloU
LIVESTOCK SLAUGHTER ■ In«p DIsU.) Number
•S. f. LIVING COSTS- \:i l-cm. Indcj
118.5
122.9
—3.6
550
701
—20.5
2.800.170
4.008.438
—30.1
915.875
654.950
44.2
91
66
37.9
64
54
18.5
107.500
2.405.852
—95.5
874,082
967.656
—9.7
1.317
1.509
—12.8
94
99
—5.1
2.866..W7
2.948.509
—2.8
3.014.055
2.308.182
50.6
1.009.511
1.338,807
—24.6
20.930.024
18.918,757
10.6
8
12
-55.5
1.00<.W0(p)
1.010,-00
—0.7
20<..7O0(pl
209.000
— I.I
61.U00(pl
63.100
—5.3
M.400(pl
63.900
0.8
I72.400lrl
171.200
0.7
-0.-1)01 pi
-1.100
—0.6
209.5001 pi
204.400
2.5
IH.IOOIpl
115.600
—J. 2
l-.-0O(pl
16.500
7.3
85.90«(pl
93.400
— 8.0
2.500(p(
2.500
0.0
12.040
13.753
—12.5
10.091
9.625
4.8
143.296
1 58.908
3.2
2.2J5.258
2.368.462
—5.6
501.314
557.164
—6.7
2.938.829
2,89B,65B
1.4
I28.A
150.0
— 1.1
35.275
56.595
—5.6
I35.643
515.454
— 15.^
Il.(i5g
12.246
—4.8
41.490
30.148
5-.6
:i4,ioo
265.823
-18.8
309
424
—5.9
1.941.577
1.960.917
— 1.0
5J4.6O9.70O
.634.935.800
—6.1
142
145
—2.1
155. 562.000
159,586.000
—24
*^2
78«
— 2.0
2.438.0-4
2.440.123
— 4).l
»82.4-5
856. 561
5 *
1.381
1.622
1 1 "
1 -0.695
165,458
n6 9(jl
115 6(bi
Friday, March 5, 1954
BRV REGION BUSINESS
PORT PROMOTION
PAL'L A. BISSINGER, Committee Chairman
Encourage communily-uide SNpport oj plans to pro-
mote the improvement and progress oj the Port oj San
Francisco to assure an increased movement oj traffic
through the Port.
• Stimulate interest in the Port of San Francisco by
bringing its special facilities and capabilities to the
attention of local, national and foreign shippers,
newspapers, periodicals and other media.
• Correct, with factual information, misunderstand-
ings which exist concerning the Port of San Fran-
PAUL A. BISSINGER
SPECIAL EVENTS
Plan and execute special events that reflect the business community's inter-
est in San Francisco's economic and social welfare and bring about a hefler
understanding of America's economic system.
Business-Education Day Committee: JOHN A. REMICK
"Keep Green" Committee:
WILLIAM J. LOSH
• Promote a greater appreciation of the American economic and educational
systems by sponsoring with the Board of Education the 5th Annual Busi-
ness-Education Day and the 4th Annual Education-Business Day.
• Through Keep Green Committee, campaign for forest fire prevention.
RESEARCH
CHAS. S. HOBBS, Committee Chairman
Work to recognize significant economic trends and to
share the findings at industry and community leveh:
provide major centralized facility for basic inforrfiation
sources and economic data regarding business and in
dustry resources oj San Francisco and other We.teni
n.arket areas.
• Provide counseling service for member firms, busi
ness opportunity seekers, pcitential investors in San
Francisco, market research agencies, trade journals
chambers of commerce, trade associations, govern
mental agencies and many other groups seeking
economic information regarding San Francisco's
resources. CHAS S HOBBS
• Prepare and publish "San Francisco and the Bay Area, An Economic Survey
and Yearly Review" to provide an annual cross-section of useful and basic
data on major divisions of the City's activities.
• Maintain directories of more than 1,000 local organiEations and associa-
tions end leading civic and governmental agencies in San Francisco of in-
terest to Chamber membership. Periodically compile special lists relating
to activities in the business, education and social fields.
« Survey and report monthly on developments in the business and industrial
fields in San Francisco and the Bay Area.
• Supply basic economic data regarding San Francisco for the large volume
of written inquiries, and act as clearing house to channel requests to private
and governmental agencies involved.
• Provide a map folder for industrial prospects, investors and tourists to San
Francisco including a handy guide of what to see and do.
PUBLIC AFFAIRS
ROBERT H. GERDES
ROBERT H. GHRDES.
Study public queitiom regarding Atialioti, Armed
Forces. Public Health, State and Federal Taxation and
Expenditures aiid other matters oj law and goiern-
mental regulation and administration, recommending
Chamber action based on the public interest.
Armed Forces Section: J. G. MOTHERAL
Aviation Section:
CLAY BERNARD
Legislative and National Affairs Section:
VINCENT CULLINAN
Public Health Section:
(To he announced)
Tax Section: HENRY C. JUDD
AVIATION
• Point out to international air carriers. ni)W using or contemplating the use
of the San Francisco International Airport, the advantages they will enjoy
by utilizing this facility as opposed to any other major West Coast air
terminal.
• Work to improve the competitive position of the San Francisco International
Airport.
• Seek revision of airline timetables to show time saved in proceeding from
downtown San Francisco to International Airport resulting from Bayshore
freeway improvements.
• Host Tri-City Aviation Conference of Los Angeles, Oakland and S.in Fran-
cisco aviation leaders.
• Cooperate in campaign to locate proposed Air Academy of the West in
Northern California.
• Encourage distribution, through schools, of material un the aviation indus-
try — its role in our economy and the opportunities offered for careers.
ARMED FORCES
• Sponsor Annual Armed Forces Day luncheon honoring military personnel
in the San Francisco Bay Area.
LEGISLATIVE AND NATIONAL AFFAIRS
• Review findings of the House Ways and Means Subcommittee studying
extension of social security, supporting legislation to improve the system
while offering adequate protection to employers and workers.
• Analyze proposals for amendmg the Constitution to curb treaties and exec-
utive agreements affecting constitutional rights, developing policy and the
most desirable action with respect to these proposals.
• Continue to study and recommend action on proposed legislation in Anti-
Trust field.
• Continue program encouraging Chamber membership to advise their elected
representatives as to how legislative issues affect their business, industry
and community.
• Study legislation proposed for action at the 1954 Budget Session of the
California Legislature, recomirending Chamber policy on matters vital to
San Francisco business interests for presentation to state legislators and
legislative committees.
Committee Chairman
• Study ballot propositions appearing on the November 2, 1954 General
Election ballot recommending Chamber action.
• Watch legislative proposals advanced for action by Board of Supervisors
recommending Chamber action on matters vital to commercial and business
interests.
• Prepare and distribute "Know Your Elected Representatives and Get Them
to Know You."
• Prepare and distribute Roster of Federal, state, and local government offi-
• Keep membership informed upon important issues before Congress, State
Legislature and Board of Supervisors.
• Represent Chamber during 1954 Budget Session of the California Legis-
lature.
• Provide legislative information; i.e., meetings of interim committees and
•igenda matters, maintain state legislative library to include copies of all
hills, resolutions, amendments and reports.
• Follow interim committee activities to identify those subjects requiring
Chamber action.
PUBLIC HEALTH
• Study and recommend action on health problems of the aged, occup.itional
health and home safety.
• Co-sponsor with the Community Chest a Hobby Show for older people to
improve the mental health of the aged and to focus public attention on the
needs involved in the care and rehabilitation of the aged.
TAX
• Continue support of the Chamber's policy calling for a balanced federal
budget by limiting spending to revenues collected.
• Study reports of President's Commission on Intergovernmental Relations
and Commission on Government Operations and support those proposals
eventually deemed to he most desirable from both the national point of
view and their effect on state and local conditions.
• Study, in light of business trends, state expenditure needs and anticipated
revenue, recommending possible economies to the adoption of a 1954-55
state budget without new or increased taxes.
• Cooperate with the Senate Interim Committee on State and Local Taxation
in its study of taxing inventories.
• Cooperate with the Special Senate Sub-Committee studying the taxation of
cotton to seek an equitable solution.
• Study ballot propositions appearing on the November 2, 1954 General
Election ballot, recommending Chamber action,
• Work with city officials and school officials to assist in solving the finan-
cial problems confronting taxpayers, opposing any unwarranted expansions
of governmental services which would cause increase in local taxes.
• Prepare and distribute tax calendar of Federal, state and local tax require-
ments with filing dates of same,
• Prepare and distribute a summary of major tax laws of California and San
Francisco.
• Prepare and distribute information on San Francisco tax rate and inventory
assessment practice compared with selected cities in the San Francisco trade
area.
BAY REGION BUSINESS
Friday, March 5, 1954
PUBLICITY
J-
G. MOTHERAL, Committee Chairman
^jBk|^ Piihlicize and advertise the City and Count-) n\ Sun
^Bp^^I^ Francisco and its economic and cultural deiehpmenl
W ^^ locally, nationally and internationally, lor the ultimate
I Jw henefit of local business: injorm members and the pub-
\ — — f'"''^^^ lic as to the aims, action and accomplishments oj the
K^^\~- i hamber.
^ — '' a Supply news concerning tlie city's business devel-
opment to local, national and foreign newspapers,
magazines, trade journals and radio and television
stations and networks.
Supply photographs, special information and liter-
ature on San Francisco to publications and persons
I. G. MOTHERil all over the world.
» Prepare special stories regarding San Francisco as requested by domestic
and foreign publications.
» Prepare and publish "Bay Region Business." the Chamber's fortnightly
house organ, informing members of Chamber action, projects and goals.
• Keep the general public and members informed about Chamber work,
through regular releases to newspapers, other publications, and radio and
television stations, and through the writing and placing of special stories
with media requesting them.
TRANSPORTATION
DANIEL J. McGANNE^', Committee Chairman
-^v^ Assure San Francisco of adequate rail, water, high-
'^flPHilk u-ay and air transportation services at just and reason-
f \ ible rales and fares which will attract and hold indus-
I a ''>, business volume, port traffic and tourist travel.
^.Jwi <*-• • « Make rate studies to aid in attracting new indus-
_ . ' tries and protect existing business.
Oppose rigid mileage basis and elimination of vol-
ume less-than carload rates in Mountain Pacific and
Transcontinental Class rate cases.
Preserve San Francisco's competitive position in
cases involving rates between Los Angeles and the
Bay Area on the one hand, and the Pacific North-
\\est. on the other.
Work toward establishment of proper relationship of trans-Pacific rate,
from Atlantic, Gulf and Pacific coasts.
Support all proposed rate adjustments which would facilitate flow of traffic
through the Port of San Francisco.
Take part in cases before the Public Utilities Commission of California
involving state-wide or regional minimum rates.
Participate in Public Utilities Commission investigation of highway car-
riers regulation and endeavor to secure sound interpretation of existing
transportation law.
Continue to screen all rate dockets and new tariff matters in the protection
of San Francisco's interests.
Work for sound national end state transportation policies, opposing go\
ernmental encroachment on private operation of transportation facilities and
legislation which would impair the independence of regulatory bodies.
Support legislation to promote an adequate American Merchant Marine.
Study all pending lcgisl:.tion in Congress and the State Legislature pertain-
ing to transportation and take action thereon as the interests of the com-
munity dictate.
Maintain file of 650 tariffs on all forms of transportation.
Maintain directories of shipping, common carrier truck lines and other
transportation media ser\'ine San Francisco, as well as schedules, guides
and related reference material.
RENf A. MAV
)S4 World Tr,
iinduct
^1
DANlEl J. McGANNEY
WORLD TRADE
RHNE A. MA'i', Committee Chairman
Promote expansion of two-way commevce \or the
Port of San Francisco through educational and service
programs: distribute current commercial information on
San Francisco and its port facilities and services
throughout the world.
Appeals Committee:
HARRY L. EVANS
Arbitration Committee:
C. H. KROLL
Foreign Trade Zone Committee;
RAY C. ROBINSON. SR.
School of World Business and Technical
Advisory Committee:
OLAF C. HANSEN
ade Week Committee: GEORGE E. TALMAGE
observance of World Trade Week in order to inform the
public and business leaders of this area of the opportunities to carry o
trade and of the importance of world trade and travel in the over-all ecoi
omy of northern California and the nation.
Promote and publicize the services and facilities of the Foreign Trade Zone.
Foster expansion of the Zone's physical facilities while seeking improved.!
operations and review of Zone and Customs regulations to achieve the
objectives of the Zone law for increased trade.
Extend continued cooperation to the World Trade Center Authority, the
World Trade Center, Inc.. and the Board of State Harbor Commissioners i
toward reconstruction of the northern portion of the Ferry Building to
house the first unit of the World Trade Center and to promote the occu-
pancy of these facilities.
Study current problems in import and export of fish products, secure solu-
tion to increase port commerce of fishery products.
Publish International Bulletin for the purpose of exploiting foreign mar-
kets.
Implement Chamber's World Trade Policy by supplying copies to national
committees, commissions and elected representatives.
Promote wider use of arbitralicm in international commercial transactions -
and conduct such arbitrations as required when disputes arise.
Continue services to local traders, agencies servicing world trade, foreign :
government representatives, visiting groups of foreign government officials ■
and businessmen, to foster San Francisco's tr.ide relations with the wurld.
RETAIL MERCHANTS ASSN.
J. HOWARD PATRICK. President
H^^^JS^^I ^^"^'^ '" t>*"^*^(' ^'i^ imptott Situ htJtitiMu himI in-
9^H|piVn^^^| dustry. jurnishing information about subject* conctrn-
W '^^^H in^ the City's retail interests.
^r^ • Appear before B(>ard of Supervisors and City dc-
^m paitments in the interest of the Association and
W tiintinue to cooperate with slate and national asso*
^ ^*** - ' ciations on all legislative matters affecting retailers.
• Distribute Calendar of Events. Retail Merchants
classified list, district merchants association and
other lists and bulletins regarding store h4»urs. mer»
Lhandising rulings, civic drives and general inftir-
J. HOWARD PATRICK malion pertinent to the trade,
i Supply information and cards on Cit>' and State sales taxe^.
» Hold Spring and Fall salesmanship courses to improve merthandivt tnlt-
niques of salts personnel.
ADMINISTRATIVE
ACTIVITIES
I'hrouKh
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o
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COMMIT1FF ( IIAIRMFN
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W 1'
BAY REGION BUSINESS
WALTER 1. BROWN, Ediloi
Ralph S. Cl>u, Jr.. Ais'l Ediloi
Published every olher week at 333 Pine Si.. San
Francisco. Zone 4. County ol San Francisco, Call-
lornia. Telephone EXbrook 2-4511. (Subscription.
One Dollar a year.) Entered as Second Class mat-
ter April 26. 1944, at the Post Ollice at San Fran-
cisco. California, under the act ol March 3. 1879.
U. S, POSTAGE
2c PAID
San Francisco, Calil
Permit No. 1880
VOLUME 11 • NUMBER 6
MARCH 19, 1954
AHm'^^ PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
Coke Talk to Highlight
Agriculture -Business
Conference March 31
A distinguished group of leaders in both
business and agriculture, headed by The Hon-
orable J. Earl Coke, Assistant Secretary of
the U.S. Department of Afirriculture, will
address the Chamber's annual Agriculture-
Business Conference Wednesday, March 31,
at the St. Francis Hotel.
"The Prospects for Business as They Af-
fect Agriculture" will be the theme of the
conference vvhich will open at 9:4.t a.m. in
the Italian Room with J. \V. .Mailliard, III,
chairman of the Chaber's .Vgriculture Com-
mittee, presiding.
Speakers during the mornring session will
include: E. D. O'Drien, vice-president of the
American Trust Co.: T. S. Petersen, president
of Standard Oil Company of California; Rob-
ert F. Mulvany, partner, Irving Lundborg k
Company; and W. B. Camp of W. B. Camp &
Sons, Bakersfield, a director of the Chamber
of Commerce of the United States.
Chamber President Jesse W. Tapp will pre-
side at the luncheon in the Colonial Room at
which Coke will be principal speaker. The
afternoon session in the Italian Room will be
given over to the traditional "beef session."
Chamber To Make Bid for
Industry in Tour of East
To expedite one of the "priority objectives"
in the Chamber's 1954 program — creation of
new factory jobs — Industrial Department
Manager L. M. Holland will personally call
on a selected list of industrial prospects dur-
ing a three-week tour of the east starting
March 28.
Holland will first lly to Washington for the
29th annual convention of the American In-
dustrial Development Council March 28-.3U
at which he will contact industrial develop-
ment engineers, representatives of utility
and transportation companies, industrial
realtors and others.
Armed with an impressive array of facts
and illustrations on the industrial potential
of .San Francisco and the Kay Region, pre-
pared by the Chamber, Holland will spend
the balance of his time calling on prospects
in New York City, Philadelphia, Pittsburgh,
Cleveland, Detroit and Chicago.
Holland reports that most of his eastern
contacts have already expressed an interest
in establishing branch plants or manufactur-
ing operations in San Franci.sco or the Bay
Region. The trip is a part of the Chamber's
aggressive program this year to create new
jobs through industrial expansion.
New Sections Added to Civic Development;
Work Streamlined to Provide Greater Punch
Jet-propulsion tempo was given this week to the Chamber's 1954 priority
program in the field of Community Development by a break-down of duties,
expansion of activities, and a general streamlining of operations, President
Jesse W. Tapp announced today.
Under the new set-up, Alan K. Browne, vice president. Bank of America
N.T. & S.A. will continue as Chairman of the Civic Development Committee
' with six Sections instead of three operating
under his direction. Sections and their Chair-
men are as follows:
Capital Improvement and Land Use — Dan
A. Giles.
Fire .Safety— Willard E. Abel.
Mass Transit — Alan K. Browne.
Parking— J. E. Jellick.
Street. Highway and Bridges — Leonard S.
Mosias.
Traffic Safety & Control — Torres Weir.
Many of these subjects had been covered
as part of the Civic Development Commit-
tee's general work, Browne said, but isolat-
ing them as Sections with specific goals will
provide for "broader participation by Com-
mittee members, reduction of the overload-
ing and overlapping tendency in some Sec-
lions and facilitate action of specific proj-
ects."
The Capital Improvement and Land I'se
Section will work in fields of zoning, the
city's capital improvement program, bond is-
sues, use of land within the City and County,
.state and Federal capital improvements and
urban redevelopment.
Fire Safety will handle fire protection im-
provements (working toward reduced insur-
ance premiums), fire boats and Fire Code
revisions.
Mass Transit will study and act on the
Municipal Railway System, Bay Area rapid
transit, Transit Authority, cable car ques-
tions and other allied matters.
The F*arking Section will work in the fields
of private and public parking, .State legisla-
tion affecting parking, methods of financing
and administration, etc.
(Continued on Page 4, Col. 1)
of the
A CERTIFICATE OF APPOINTMENT
Froncisco Chamber as a Cooperative O
U.S. Department of Commerce was pressnted to
G. L. Fox (right), Chamber General Manager, this
week by Guy E. Wyaft, Washington. D.C., acting
director cf the Department of Commorcs Field Ser-
vice. As a Cooperative Office, the Chamber mokes
available to the business public timely government
publications, stotisticoi data, trade reports, business
surveys, lists of proposed federal goveri
curements of goods ond services and othi
tion supplied by the Department of Comi
ness and Defense Services Administration. Wyot
visited the city this week on o tour of inspection
local offices.
Chamber Action
lli^hiijihls of the Past Tun K'eeki:
1. Ixpandcd ihic Ucvtlopmeiil aclhily (P. 1)
2. .Slated A^rkullint Bnsimss Mai (P. 1)
3. Planned imliiHrial delilopmciil Irip (P. 1)
A. Scheduled Alasiun Irudt tisil (P. 1)
S, Published new literature aiiti (P. 2)
r,. Finished plans (or "£-B" Day (P. 2)
^. PUnneii ui,l to jpparti hulnslr) (P. 2)
K. Slated event houorhig S.l\ Seals (P. 4)
y. Planned airport cilehralioii (P. 2)
10. Urged employee military Icaies (P. 2)
Seek Local Delegates
For Alaskan Trade Tour
Harry K. Smith. ChairnKiii of the San
Francisco Chamber's Alaskan .Affairs Sec-
tion, will join a Portland Chamber of Com-
merce air tour to Alaska April 17 — May 1 on
behalf of San Francisco's business interests,
and other Chamber members interested in
developing contacts in this important trad-
ing area have been urged to join the tour.
"The trip will be an excellent means of en-
couraging more trade between San Francisco
and the Territory and will provide an oppor-
tunity for our members to gain experience in
working first hand with Alaskan groups,"
.Smith said.
Reservations and additional information
may be secured at the Chamber's Domestic
Trade Department, FXbrook 2-4511, Ext. (i.'t.
BAY REGIOIV BUSINESS
Friday. March 20, 1954
Study Shows 43 of 100 Largest Manufacturers Expect 700 Businessmen
In Nation Operate 114 Plants in Bay Region Af Schools on E-B Day
Further proof of the San Francisco Bay Region's prominence in the na-
tional industrial scene was established this week by a study which shows that
43 of the country's 100 largest manufacturers operate 114 plants in the Region,
with eight of them in San Francisco. Sixty of the 100 maintain corporation or
subsidiary executive or western regional headquarters in San Francisco or ad-
jacent cities.
S. F. Ordnance District
Has Big Program Here
A recent announcement that the San Fran-
cisco Ordnance District is carrying in face
value approximately .$450,()()(l,00(l worth of
defense contracts at the present time is "rec-
ognition of the importance of this area and
of the ability of local manufacturers to sup-
ply the needs of the military," according to
Ben B. Eastman, Chairman of the Chamber's
Government Purchasing Subcommittee.
"Of great interest to present and potential
contractors," Eastman said, "is the fact that
the Ordnance District office pays bills, on an
average, within four days after receipt of
goods and invoices. This fact should encour-
age potential contractors to bid on ordnance
work."
The great bulk of the defense business is
centered in the Bay Area. Eastman, whose
Subcommittee encourages closer cooperation
between government purchasing agencies
and San Francisco business firms, said "the
Chamber is gratified with the volume of ex-
penditures now carried by the agency. Army
ordnance contracts now allocated for defense
materials will mean continued jobs for thou-
sands of production workers."
New Ordnance contracts placed in the Bay
Area and Pacific Northwest during 195.3 to-
taled $115,()0(),000, of which $4fi,()0(),0()U went
to small business firms.
Twenty-one of the 114 plants are in San
Mateo and Santa Clara Counties. The re-
mainder are in the East Bay.
The study, made by the Chamber's Indus-
trial Department, was based on recent re-
lease by the National Industrial Conference
Board of a list of the 111(1 largest manufac-
turing firms in the nation, ranked in order of
total assets. Facts showing such high per-
centages in San Francisco and the Bay Re-
gion were developed by the Industrial
Department through its own records and
through persona] checking with manufactur-
ing corporations involved.
For the benefit of Chamber members and
others who wish to see the break-down of
locations of the nation's largest manufactur-
ers, a list has been reproduced by the Cham-
ber and is available on request. Telephone
EXbrook 2-4511, Ext. 52.
Transporto'l'ion Aids in
New Chamber Publications
"Prompt ser\'ice and delivery are vita! to
San Francisco businessmen in maintaining a
competitive position in today's market," said
Daniel J. McGanney this week, and to aid
Chamber members and others concerned with
the movement of goods, he announced the
Chamber has prepared and made available
five different publications in the field of
Transportation.
McGanney, who is Chairman of the Cham-
ber's Transportation Committee, said the
publications are the third in a series of five
major classifications of literature available
free of charge. The others are classified as
"Present and Potential Customers," "Sources
of .Supply Close at Hand," "Import and Ex-
port Trade Opportunities" and "Business
Trends and Economic Data."
Here are the publications available in the
Transportation field:
TRANSI'ORI ATION AND TKAFHC INFORMA-
IIO.N lO Hll.P VOL' IMPROVK YOUR SERVltL
lO YOLR CUSTOMF.R.S
ritr Truck Line* Serving S.F.
2. S.F. Dirccior> of ShippinR. I9?.4.
i. Trantptirtjlion OrginizatKin Dirccdir).
I. Traniporljtiiin di lt.twaMan Islands from S.F
). Transporijtion to Jipjn from S.F.
For Terminal Opening
Plan Big Celebration
Chamber Director Clay Bernard has been
named Chairman of the Executive Commit-
tee for the San Francisco International Air-
port Dedication and Flight Festival, sched-
uled for July 2:5-24-25. The event will cele-
brate the opening of the new airport Termi-
nal building.
Sponsored by the Chamber, Junior Cham-
ber and Public Utilities Commission, the
event is expected to attract 250,(1011 persons.
General Chairman of the celebration is J. J.
nierssen of the Junior Chamber. 0. Kenneth
I'ryor of the Chamber's Aviation Section is
Chairman of the Finance Committee.
Don't Judge the fear Too Soon.'
"Re-examining the business picture at
this moment seems to me like unearthing
seeds shortly after sowing them to find
out how they are doing," said Chamber
President Jesse W. Tapp last week. "We
are readjusting from an inflationary pe-
riod to a more normal economy, and the
'seeds' we have planted require time to
develop and produce.
"I think that as the weeks progress,
events will prove we are well on our way
to a year of >,lability and high produc-
tivity."
Military Leaves Urged
Business firms, where feasible, should al-
low employees actively engaged in military
reserve activities two weeks leave annually
in additicm to their regular vacation period,
for purposes of going on active military
duty, the Chamber urged last week.
In an action which realTirnied a previous
Chamber position regarding military leave
policies, the Hoard also urged that firms con-
sider making up the ditference between two
weeks' full military pay and allowances and
an employee's regular company salary.
The business community has a "very real
responsibility ... in furthering the school
system," Chamber President Jesse W. Tapp
said last week in a special invitation to the
membership to participate in San Francisco's
fourth annual Education-Business Day, Fri-
day, April 2.
Some 700 members of the business com-
munity are expected to visit the city's schools
on E-B Day, which is jointly sponsored by
the Chamber and Board of Education, accord-
ing to John A. Remick, Chairman of the
Chamber's Business-Education Committee.
The businessmen will be returning the visit
paid them by nearly 8,400 local school teach-
ers on Business-Education Day last Novem-
ber. Chamber members were urged to return
immediately the sign-up sheets with the
names of their company representatives so
that the plans for the school visits may be
completed.
"Our teachers will tend to measure the
business community's interest in school prob-
lems in terms of the number of business men
and women who participate in this year's
E-B Day program," Kemick added.
Chamber Aids Apparel
Group in Bank Relations
Maintenance of clfiser relationships be-
tween .San Francisco's garment industry and
the city's banking business is being actively
sought by the Chamber through representa-
tion on the Banking Committee of the San
Francisco Fashion Industries.
Joseph R. Mixer, Manager of the Cham-
ber's Domestic Trade Department, is the
Chamber's representative on the committee.
Charged with the responsibility of present-
ing both the Chamber and community view-
points, Mr. Mixer declared the new activity
will be of "great assistance in the develop-
ment of the garment manufacturing indus-
try and in encouraging establishment of new
ai)parel manufacturing enterprises in San
Francisco."
"How to Sell More" Is
Theme of Sales Clinic
Th.' Ih.Mne nf the San Kratu-isc" .S-iles Kx-
'cutives' Association "Sale.sbuilder" Clim
March 2X 24 and 25 at .Scottish Rite Au<l
l.iriuni will be "How to Sell More in '54.'
:nciirding to Chamber Director J. Howard
Patrick, president of the association.
The "greatest array of sales skill" ever
a.ssembled in the Bay Area for a "how-to-
sell" clinic will include: J. C. (Larry) Doyle,
sales and advertising manager, Fnrd Moti'r
Company: Jack Lacy, Lacy Sales Institute
William H. Gove, sales development mai
ager, Minnesota Mining & Manufacturii :
Co., and Walter H. Johnson, secretary, Amci
ican Airlines.
Further information is available from II ■
.Association office, f>'.J5 Market street, teh
phone EXbrook 2-66TT.
Friday, Morch 20, 19S4
BAY REGION BUSINESS
Welcome New Chamber Members!
The Board nf Direc/ois of the Sail Fiiiuiisco Cbaiiiher of Coiiimci re is fnoinl lo piesenl the follotiiiig new members of the organ-
ization. These San Franciscans hate recently added their names to the long list of progressiie business fieofile teho are working to-
gether, with their Chamber of Commerce, to achieve greater individual growth through community strength and [irosfjerity. . . .
FACIT, INC.
Office Machines 114 Sansome Street
FIBRE MAKING PROCESSES, INC.
Mfrs. Pulp and Paper Processing Machinery
235 Montgomery Street
FOTENOS BROS. MEAT CO., INC.
Whlse. Meats 1220 Howard Street
GENERAL WOODWORKING CO.
Store and Office Fixtures
fi4:i McAllister Street
THE HOWE SCALE COMPANY
Scales, Trucks, Weightographs
124 - 4th Street
HI TCHINGS-MARM.4DrKE
Retail Gifts
P.O. Box 45fi
San Carlos, California
C. T. JACOBSEN
Pattern Mal<er 1(165 Folsom Street
KASAI .SECURITIES CO.
Investments 21fi5 California Street
ROBERT J. LAUGHLIN
Advertising-By-Mail 465 California Street
LIFT
Vitamins 420 Market Street
MARCO CERA.MICS NOVELTIES
Importers of Ceramics 1355 Market Street
GEORGE S. MAY COMPANY
Business Engineering 291 Geary Street
MEDICO SUPPLY CO.
Hospital Supplies 555 Sutter Street
MORAN-EVIS MARINE SALES CO.
Mfrs. Agents 420 Market Street
LAURENCE MYERS & COMPANY
MACO SCAFFOLDING DIV.
Distributors of Waco Scaffolding
666 Mission Street
L. E. NILES COMPANY
General Contractors 2034 Clement Street
JOHN OSTRAT
Engravers and Mfrs. of Steel and
Brass Stamps 268 - 1st Street
PACIFIC HEATING & SHEET .METAL
CO., INC.
Sheet Metal Products 3420 - 18th Street
POOL & ASSOCIATES, INC.
Direct Mail 115 New Montgomery .Street
RADIO TELEVISION LABORATORIES
Electronic Service 1911 Hayes Street
RED AND WHITE GARAGE
Auto Repair, Etc. 846 Harrison Street
WALTER RENNER
Real fjstate 977 Geneva Avenue
ANDREW F. SCATENA
Cu.stomers Man— E. F. Hutton & Co.
161) .Montgomery Street
.SCIENTIFIC WE.^THER SERVICES
Weather Services 210 Post Street
SEARLER VAN & STORAGE CO.
Moving and Storage 33.59 Army Street
AVERY H. SMITH & CO.
Factory .Agents 225 Kansas Street
SNYDER BRO.S. KNITTING .MILLS
Knit Goods 120 - 8th Street
STANDARD MARINE IN.SURANCE
CO., LTD.
Insurance 114 Sansome Street
.STEWART-EUBANKS-MEYER.SON
& YORK
Investment Bankers 216 Montgomery Street
SUPERIOR HOME SUPPLY CO.
General Contractors 1301 Mission Street
T & Z CONSTRUCTION COMPANY
General Contractors 309 Turk Street
J. J. WEINER COMPANY
Advertising 149 California Street
WIGHTMAN PERSONNEL SERVICE
AGENCY
Personnel Agency 47 Kearny Street
WILLIAMS WELDING SERVICE
Aluminum and Magnesium Specialties
47 Shipley Street
ABAR AGENCY
Employment Agency 690 Market Street
ALLIED ANSETT TRAVEL .SERVICE,
INC.
Travel Agency 323 Geary Street
AMERICAN BRA.SS & IRON FOUNDRY
Mfrs. Cast Iron Soil Pipe
7825 San Leandro Street
Oakland, California
CIT TR.4VEL SERVICE. INC.
Travel Agency 323 Geary Street
CALIFORNIA SAVINGS AND LOAN
COMPANY
Savings and Loan 46 Geary Street
CHINATOWN TELEVISION CENTER
Television, Radio and Phonograph
6;i5 Kearny Street
THE CHINE.SE DAILY PO.ST
Newspaper 809 Sacramento Street
CHINESE TIMES PUBLISHING CO.
Daily Newspaper 119 Waverly Place
GENE COMPTON'S CORPORATION
Restaurant Chain 1475 Pacific Avenue
CONTROL PRODUCTS CO.
Whlse. Elec. Motor Parts 750 Natoma Street
CORNING GLASS WORKS
Mfrs. Glass 1355 Market Street
FACTORY MOTOR PARTS, INC.
Chrysler Parts Distributors
1690 Folsom Street
GOEBEL BREWING CO. OF
CALIFORNIA
Brewery
533 Kirkham Street
Oakland 20, California
GORDON I. GOULD & CO.
Mining Engineering 58 Sutter Street
HARRI.SON PRODUCTS, INC.
I'harmaceutical Mfrs. 45 Second Street
HAWAII VISITORS BUREAU
Community Association for Travel
I'romotion 323 Geary Street
I-T-E CIRCUIT BREAKER COMPANY
Mfrs. of Elec. Eciuipment 320 - 4th Street
INDIES TERMINAL CO.MPANY
Warehouse 351 California Street
JAPAN TRAVEL INFORMATION
OFFICE
Travel Information 651 Market Street
HARRY E. KIDD
Commission Merchant 555 Davis .Street
KRO(;il PUMP & ECJUIP.MENT CO.
I'uni|) Mfrs. 515 Harrison Street
LAMIN.\TED PAPER PRODUCTS CO.
Paper Boards 2665 Jones Street
LAN-LAY COMPANY
Cosmetic Mfrs. 65 - 11th Street
LATCHFORD-MARBLE CONTAINER
& SUPPLY CO.
Glass Containers 1823 Egbert Avenue
DEAN LEWIS AS.SOCIATES
Mfrs. Agents 219 - 9th Street
MANPOWER, INC.
Employment Agency 821 Market Street
MITSUI STEAMSHIP CO.
Steamship 255 California Street
C. M. MURPHY OLD.SMOBILE
Auto Dealers 3950 - 19th Avenue
MURRAY'S GOLDEN GATE MOTEL
Motel 2555 Lombard Street
PACIFIC TELECOIN CORPORATION
Comm. Launderette Equip. 555 Sutter Street
PEDLEY-KNOWLES & CO.
Ship Chandlers 134 Sacramento Street
SAN FRANCISCO MOVING &
STORAGE CO.
Moving and Storage 965 Sutter Street
SPEEDWRITING .SCHOOL
Business School 821 Market Street
STROH & CO.
Whlse. Athletic Equipment 215 - 2nd Street
T.V. BUYERS GUILD
Whlse. Appliances 110 Pine Street
TAMCO, Engineers
Consulting Engineers 204 Davis Street
TESLUCK CO.
Realtors 5646 Geary Blvd.
AD LITHO PRESS, INC.
Printing 3123 - 17th Street
ALLIED LITHO SUPPLY CO.
Lithographic .Supplies 212 Mission Street
AMBASSADOR HEALTH CLUB
Health Club 135 Post Street
AMINO PRODUCT.S, Division of
International Minerals & Chemicals
Corporation
Food I'roducts 214 Front Street
A.SSOCIATE TRAVEL SERVICE
Travel Agency 161 Powell .Street
AUTO SPOT
Auto Marine .Supplies 2027 Chestnut .Street
BANKERS LIFE CO.
Life Insurance 350 Sansome .Street
BARNUM'S OCEAN ROOM
Catering to Banquets and Conventions
660 Great Highway
JOHN T. BEVANS
Typesetting 532 .Sansome Street
BROWN & CALDWELL
Civil and Mechanical Engineers
66 Mint Street
CALENDER-ROBINSON CO.
General Insurance Brokers
510 Battery Street
DESIGN CENTER, INC.
Whlse. Distributors 451 Jackson Street
DITLEV-SI.MONSEN LINES AGENCY,
INC.
Steamship Line 432 California Street
BAY REGION BVSINESS
Friday, March 19, 19541
onagers
1 to look
. . THE
OF SF
Rallwoy
meetings
jijIIIIIIIMIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIlllllllllMIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIII
I Hitting the High Spots |
THE CHAMBER'S proposal tor re-routing Stat,
Highway #2, approved recently by the Boord o
one step toword relieving street congestion, will b(
presented to the State Highwoy Commission at <
public hearing in SF today by Leonard S. Mosios
Chairman of the Chomber's newly-formed Streets
Highwoys and Bridges Section . . . GUEST MEM
BERSHIPS in the SF Chomber are again being Is
sued to full-time Chamber of Commerce i
in the I I Westerrn States, encouraging the
to this Chamber for help and cooperation
RAILWAY BUSINESS WOMEN'S ASSN
lost week-end hosted the Natl. Assn. of
Business Women here: a full schedule of
ond sightseeing tours ... THE FAR EASTERNER
is the nome of a brand new Time-style monthly pub-
lication launched by Richard C. Wilson of 2989 Jack-
son St., SF. News will cover activities of ex-residents
of the Far East as well as perrsons now residing in
the Philippines, Japan, Hong Kong, etc.: current
hoppenings in the For East: and export-import news.
Those who should know predict it will be a big success
. . . WILLIAM E. WASTE, exec. v.p. of Bechtel Cor-
poration, is choirman of the 1954 Scouting Exposi-
tion in which obout 7500 Boy Scouts, Cubs and Ex-
plorers will give a giant demonstration of Scouting
skills at the Cow Poloce, Apr. 30 and Moy 1 . . .
LAMPLIGHTERS (SF Civic Theater, non-profit) is
now presenting "Ruddigore" at the Theatre Arts
Colony, 1725 Woshington — Thursdoys and Fridays
through April 2 ond Soturdays on March 27 and
April 3. Reservations for this excellent performance
moy be mode at TUxedo 5-9935 or BAyview 1-0905
, . . JOBS PUBLISHING CO., publisher of "Jobs in
California" mogozine, has moved to new and larger
quarters ot 26 G'Forrell ond added two staff mem-
bers: F. Kibbee and Edward A. Sibley. Ben C. Tor-
nutzer, president ond publisher, also onnounces ex-
tension of circulation of the magazine to the I I
Western States . . . IRVING LUNDBORG & CO.
onnounces estoblishment of a municipal bond de-
portment under the direction of Shirley H. Baker.
Civic Work Streamlined
(Continued from I'age 1 )
Street, Highway and Bridges will \vor]<
with the California Highway Commission
and State Division of Highways on freeway
and highway needs and fund-securing; street
repairs and use of gas tax funds.
Traffic Safety and Control will deal with
traffic inventory, downtown delivery hours,
administration, bond issues and other re-
lated matters.
I Committee Meetings
INDUSTRIAL DEVELOPMENT COMMITTEE M.,rcli
19. Comrncrc-i.il Club, IM! r m
Aurnili: D»,'u>,i\,n of t.j.ljnjs Jcvclnpmcnl ,inj S.n.tl;
<,f Maikil rcJ,v.l..nni,nt.
aVIC DEVELOPMENT COMMITTEE CHAIRMEN
M.irch l<(. Firii fluor conlcrcncc room, Chimbcr, 1 1:00 .i n.
Anenda: nut .innounccd.
PUBUC HEARING — Siipcrvitott Chimhcri al City HM.
Mjt,-h 11, ::'i(l r m
A||<iKla: I)i.cij..,„n ,.l r. -i<,„t,nii ..( Suic Hii:Uay ::.
AIRPORT DEDICATION COMMITTEE - Marrch 1>).
i'rcM i^ Union Lcaiiuc CMuh, i; noon.
ARciid«: Dticuiiion vt plant for Airporl Dedication pro-
S.F. WORLD TRADE EXPANDS
San Francisco Progressogram No.
The Port of San Francisco, one of
the world's great shipping centers,
continues to expand and to play a
key role in the economy of the west-
ern United States and the Pacific
basin. In 1953, this Port handled a
total of 5.665,706 revenue tons. In-
tercoastal tonnage was up 3.8 per
cent over the previous year and for-
eign tonnage was up 0.5 per cent.
Continued expansion ot two-way
world commerce through the Port of
San Francisco is one of the S.F.
Chamber's objectives under its "pri-
ority program" for economic growtli
during 1954. For many years the
Chamber's World Trade Depart-
ment has conducted an aggressive
program ftir trade expansion and
promotion of the Port.
Responsible in large measure for
,'>.in Francisco's being one of the
world's leading hnancial and ctim-
mercial centers, the Port of San
Francisco represents a S120.000.000
investment and is the cit>''s biggest
public enterprise. A postwar pro-
gram of modernization has produced
ii $20,000,000 array of new facili-
ties. The one most recently placed
in operation is the $500,000 Islais
Creek Cotton Terminal, pictured
above — northern California's only
dockside terminal expressly designed
tor cotton concentration and ship-
ment.
With 12V-i miles of modern wa-
terfront facilities, an aggresive wtirld
trade expansion program and an ex-
cellent postwar labor record, San
Francisco is entering an era of
greatly expanded sea-borne com-
merce. Her shipping future is un-
limited!
1 resular lealiirt . . . Ask Ihc Cluimhcr for Rr/M,
l\hrook 2-4fll, Rcsc^nh Ocl>l.. F.xl. H o, U
"Play Ball'." Luncheon April 5 Canadian Money "O.K." Here
Buy your tickets NOW for the Chamber's
1!)54 Seals Club Luncheon, April 5 in the
Commercial Club! Damon Miller, Tommy
Heath, Walter Mails and the full Seals team
will be on hand for the gala event. Full de-
tails later — but right NOW, put it on your
calendar and write in for reservations!
Complaints from Canadian visitors in San
Francisco are increasing over reluctance here
to accept Canadian money. It is legal tender,
and what's more, it's worth between 2'.:-'.i' r
more than our money! Stores, hotels and
other establishments are urged to recognize
ihe.se facts, and save their Canadian visitors
embarrassment by accepting their nu)neyl
BAY REGION BUSINESS
Pub'ushod t>voiy othfr week c'
Francisco, 2on« 4, County of S -
forma. Telephone EXbrook 2 '.
One Dollar a year.) Entered of
ler April 26, 19<4. at the Po«l Oil, :.■ -.
Cisco, Cahfornia, under the act ol Ma
U. S. POSTAGE
2c PAID
San Francisco, C6lii
Permit No, 1880
LEGAL tc nNANQAL SUBCOMMITTEE of Produce
Market Sue S.ctum — MaiJi :t. Ro,.n< 2ilO. Oiamhcr,
Aimda: Dikiiuh
volvcd in finding i
of IcKal and financial prul<lci
- produce maikcl •Itc.
VOLUME 11
NUMBER 7
APRIL 2, 1954
PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
PARKING SECTION EXPANDED
Municipal Conference Members Invited To
Join Chamber's Parking Coordination Plan
The San Francisco Chamber of Commerce this week invited all organiza-
tions of the Municipal Conference to appoint representatives to serve on the
Chamber's expanded Parking Section whose aim henceforth will be "coordi-
nated and aggressive work to improve San Francisco's parking situation."
The invitations followed action last week by the Chamber's Executive Com-
mittee aimed at coordinating the work of various downtown organizations
toward solution of the city's parking prob-
Hundreds Gather at
Farm-Business Meet
A bright future for California agriculture
and business was predicted by a group of
distinguished leaders in both fields at the
annual Agriculture-Business Conference held
last Wednesday at the St. Francis Hotel
under the sponsorship of the Chamber's
Agricultural Committee.
J. Earl Coke, Assistant Secretary of the
U. S. Department of Agriculture, outlined
the administration's agricultural policy in an
address at the luncheon meeting attended by
more than 2.50 persons. Chamber President
Jesse W. Tapp presided at the luncheon, and
J. W. Mailliard, III, Agricultural Committee
Chairman, presided at the morning and
afternoon sessions.
Among the speakers were: E. D. O'Brien,
vice-president of the American Trust Co.;
T. S. Petersen, president of the Standard
Oil Company of California; Robert F. Mul-
vany, partner, Irving Lundborg & Company;
and W. B. Camp of W. B. Camp & Son's,
Bakersfield, a director of the Chamber of
Commerce of the United States.
Insurance Day Luncheon
Scheduled for April 15
Tribute to .'^an Francisco's insurance in-
dustry and the important part it played in
the lyiKi reconstruction of the city will be
the theme of the city's annual "Insurance
Day" luncheon to be held April 1.5 in the
Commercial Club.
Sponsored by the Club, the Chamber and
the Board of Fire Underwriters of the I'a-
cific, the event will feature an address by
Dr. L. A. DuBridge, president of the Cali-
fornia Institute of Technology in Pasadena,
on "Research is Our Best In.surance."
100th ANNIVERSARY AWARDS
.As a special feature of the event, One
Hundred Year Certificates of Honor will be
presented by Chamber President Jesse W.
Tapp to the following firms currently cele-
brating their centennials:
Aiiicri an Trust Companv; Olifornia Farmer; M. Green-
berc's Sons: Haatinfu: Johnson Qc. Joseph Co., Division of
J. Hendrj^Co^Jhomas-Allcf Corporalion; S. H. Tyler
lems — already given top priority in the
Chamber's 1954 program of work.
"Certainly it would be most constructive
for the City to have all of its organizations
supporting a common program in order to
accomplish the best possible results," said
Chamber President Jesse W. Tapp in his
letters to presidents of the Municipal Con-
ference members.
The new Parking Section will be chair-
manned by J. E. Jellick and coordinated
through the Civic Development Committee
of which Alan K. Browne is Chairman.
Work will be coordinated closely with the
San Francisco Parking Authority.
Basic facts on parking problems are now
being assembled — capacities of downtown
streets, the locations, capacities and charges
of existing lots and garages, conflicts be-
tween the proponents of various parking
plans and other factors.
All of these facts will be made available
to the Parking Section, which according to
Tapp will program its work accordingly.
Chamber Action
Highlights of the Past Two Weeks:
Expanded Farkiufi Sect
rdinacci
of city
and aggressive work toward solut
parking problem (P. 1)
2. Held annual Agriculture - Business Confer-
ence (P. 1)
3. Scheduled three civic luncheons (P. 1)
4. Sponsored "Education-Business Day" (P. 1)
5. Established new Commillee to study Social
Security (P. 3)
6. Honored recognition of S.E. by airline (P. 3)
7. Planned trade trip to Eresno (P. 3)
8. Started industrial deielopmeni trip (P. 3)
y. Continued fire prevention program (P. 3)
10. Supported Camp for U.S. Chamber post (P. 3)
Businessmen at Schools
Today in Annual
"E-B" Day Program
It's "back to school" today for some 0.5CI
San Francisco business men and women!
The Chamber's annual Education-Business
Day is in progress — the day on which the
city's business people visit the schools to get
a first-hand idea of modern educational pro-
cedures and to bring about closer relation-
ships between education and business.
Returning a visit paid them last November
on Business-Education Day when nearly
3,400 school teachers toured their establish-
ments, the business representatives today
are guests of the teachers at morning class-
room sessions, conferences and luncheon
programs.
Appro.ximately 5.3 public schools and 6
special departments are included in the visits,
according to John A. Remick, Chairman of
the Business-Education Committee. The San
Francisco College for Women is also par-
ticipating.
The business representatives reported at
9 a. m. this morning to the schools to which
they were assigned and will visit until 1 p. m.
Tapp Visits Washington
On S.F. Chamber Projects
Chamber President Jesse W. Tapp was in
Washington this week conferring with Con-
gressional leaders and Air Force officers
regarding establishment of the proposed
United States Air Force Academy in Cali-
fornia.
Mr. Tapp also consulted with Post Office
Department officials, California Congress-
men and others in order to urge establish-
ment in San Francisco of a regional Po.st
Office Headquarters. The Post Office is
engaged in decentralizing its authority by
r;'gions, and the Chamber contends that the
headquarters for California, Nevada, Hawaii
and other Pacific possessions should be in
S^n Francisco.
In the matter of the Air Force Academy,
the Chamber has been pressing for several
vears for a California location.
CHAMBER PLANS "SEALS" BASEBALL LUNCH
& Son: and Tht Whii
Raphael Weill & Co.
"Play ball! .Season opens April 6!"
Such will be the spirit and theme of a
special luncheon to be sponsored by the
Chamber and Commercial Club in the Club
dining room next Monday. April 5, in honor
of — you guessed it — the S?n Francisco Seals!
The entire Seals Baseball Club will be on
hand — and so will President Damon Miller,
Manager Tommy Heath, Seals Club Booster
President Thomas Maloney, "Foghorn" Mur-
phy, and a special guest, Gerry Priddy,
manager of the Seattle Baseball Club.
Cp'-roll Hansen, sports director. Station
KCB.S, will be master of ceremonies at the
g-'la civic event which will celebrate the
opening of the 1954 baseball season.
"Join your fellow .San Franciscans in a
salute to your team; show the Seals you're
behind them for a great season!" said Cham-
ber (General Manager 0. L. Fox this week
in urging a big attendance.
Reservations, he said, may be made by
telephoning either of the sponsoring organi-
zations— EXbrook 2-4511 or EXbrook 2-5332.
BAY REGION BUSINESS
Friday, April 2, 1954i
General Business Activity
|if|T}.llLHT»iMfJIJ.I.*i"'M-H 'in February, 1954
TREND
San Francisco business activity reversed
its usual seasonal trend of many years in
February and turned upward from January
— at the same time establishing a new all-
time February high.
Individual financial transactions repre-
sented by bank debits undoubtedly contrib-
uted much to the movement which lifted the
Business Activity Index for February to
120.9 or 3.2'/r above last February. There
were, however, several other favorable de-
velopments during the month. Among the
February gains over a year ago were bank
debits, up 6.2%; Stock Exchange transac-
tions market value, up 23.29'f ; postal receipts,
up 18.2% ; Port of San Francisco foreign
revenue tons, up 4.7^r and intercoastal rev-
enue tons, up 1.19f ; Airport traific, number
of planes in and out, up 12.6%; passengers,
up 4.3%, and air freight, up 2.0%; industrial
and commercial gas sales, up 8.8% ; electri-
cal energy sales, up 4.6%; Bay Bridge vehicle
crossings, up 1.1%; Golden Gate Bridge ve-
hicle crossings, up 4.2% ; Truck traffic, no
rise; and livestock slaughter, up 17.1%.
A few important factors in the San Fran-
cisco economy, however, dipped below last
February. Among them were building per-
mits value; real estate deeds recorded, freight
car movements, cargo vessel arrivals, express
shipments, and retail department store sales.
EMPLOYMENT
Total employment in the 6-County metro-
politan area in February, according to the
State Department of Employment reports,
settled but slightly despite the major ad-
justment necessitated by the shift from war
to peace time economy during the year. Dur-
ing the first two months of 1954, 998,150 per-
sons were employed in this area, which is
v.-ithin 15,000 of the number employed during
the similar period last year. During this peri-
od, three industry groups actually employed
more persons: the service group which is the
largest with 208,650 employees showed a
gain of 3,150 persons or 1.5'/ ; finance, insur-
ance and real estate group with r>4,.S00
showed an improvement of 0.1%; and the
agricultural group with 17,550 showed im-
provement of 3.2%. Dips in the trade group
were slight. Retail trade with 169,150 em-
ployees was off but 0.8'; , and wholesale trade
with 71,250 was off only 0.1%. The manu-
facturing group with 205,050 employees
slipped 2'/ ; contract construction with
60,800 slipped r>M'/r ; and government with
87,250 employees was off 6.4%.
Unemployment in terms of the labor force
in the San Francisco-Oakland area amounted
to 5.3% compared to 5.1% in the Los Angeles
area and 5.9% in California.
TRADE
February department store sales in the
San Francisco Bay Region were 6% below a
year ago compared to H'l in northern Cali-
fornia and 9% in the 12th Federal Reserve
District. Large retail stores s.iles in San
Francisco in January (latest available) com-
pared to a year ago revealed food store group
sales up 2% with sales of grocery store group
4'/ ahead of a year ago, but eating and
drinking places sales were off (i% ; depart-
ment store and apparel store sales were both
down 8% ; furniture and appliances, dow'n
2%; the lumber building hardware store
group reported a gain of 6'a and drug stores,
1%, while automotive group sales were off
14%.
In the wholesale field. Pacific Coast Mer-
chant Wholesalers' sales in January were ■
8% under a year ago, and end-of-month in-
ventories were down I'/r compared to 5%
drop in the nation and 2% increase in inven-
tories. Pacific Coast special line wholesalers
reported a gain of 3% in sales of paper and
its products and an increase of 2'.r in dollar
sales. These two groups accounted for a
little less than one-third of the entire Janu-
ary sample.
CONSTRUCTION
Dwelling units authorized for construction
in the 9 Bay Counties in February were re-
ported at 2,183, bringing the first two months
total to 4,421 compared to 3,995 for the same
period a year ago — an increase of 6.67c.
CONSUMER PRICES
Food co.sts in February were 1.1% above a
year ago but the 2 months' average was up
only 0.4'y. The latest report for All Items
for San Francisco is December and was 1.1%
above the same period a year earlier.
FEBRUARY BUSINESS ACTIVITY IN SAN FRANCISCO
BRANCH OF ACTIVITY "'^'^^Vj^'*''' 'VIT ',^,^4- ''''19'
•GENERAL BUSINESS ACTIVITY 1947-49 Av.=100
CONSTRUCTION PERMITS Total Number
Value
Residential, New Value
Dwelling Units - Number
Single-Famil.v Units. New Number
Non-Residential, New Value
Addns., Alterations ajid Repairs Value
REAL ESTATE— Deeds Recorded Number
•RETAIL DEPARTMENT STORE SALES - Index
FINANCE— Bank Debits _ SOOO
Postal Rereipts — S
S. F. Stock Exchange Shares Traded
Market Value S
COMMERCIAL FAILURES Number
INDUSTRY TREND — 6 Boy Area Cornities.Total Employed
M.inuldcturins — AveraRc Weekly Earnings (Dollars)
M.inuf.Ktiirinfi (Employed)
Construction, Contract "
Finance. Ins.. Real Estate
ItPtall Trade
Wholesale Trade
Ser\ice "
Trans,. Comm. & UtllilK ^
Agriculture "
Govt —Fed . Stale. City
Other "
TRANSPORTATION Frt. Car MovcmenU Number
S, F. Airport— Planes In and Out Number
Passencers Off and On Number
Air Mall Loaded & Unloaded Lbs,
Air Express Loaded & Unloaded Lbs.
Air Freight Loaded & Unloaded Lbs.
R III 1 \pic\\ Sliirmcnrs Number
Toi.l M.,v,m,rii. S F. Ai.a - Index
PORT OF SAN FRANCISCO— Revenue Tom ToUl
Coastwise Revenue Tone
Intercoastal _ Revenue Tone
Foreign Revenue Toni
UTILITIES— Ind. and Comm. Ga» Sales Cu Ft.
•Elec. Enemy Sales — k w. hours Index
Water Consumption — Comm. and Ind Cu. Ft.
NEW DEVELOPMENTS Tourist and Settler Inq No
B(iv BrIiKe Vehtrle fYosslngs Number
^■■iclfn Calc nndce Vehicle Crossings Number
FRUITS AND VEGETABLES RECEIPTS CarloU
LIVESTOCK SLAUGHTER 'In«p. DleU > Number
'S. F. LIVING COSTS -All Itemi Indci
•RfTML FOOD ,, In.lfv
120.9
3.2
119.7
—0.2
133
—17.1
1.083
—19.4
1. ■'90.635
4.590.S05
—46.7
1.014.610
—57.9
1.930.483
—56.6
108
—61.3
199
— (2.3
73
—9.9
137
1.4
202,000
—84.4
309.500
—91.7
574.025
—34.4
1.448.107
—21.4
1,374
—6.0
2,691
—9.4
94
—(.1
94
—4.1
3.0U6.525
6.2
5.873,012
1,5
2.514,007
18.1
5,528,042
24.6
9^5,369
—(1.0
1.984.880
—33.6
20.281,511
23.2
41.211.535
16.5
12
—20.0
20
—25.9
994,100(p)
—2.1
998.150(p|
—1.5
84.14(a)
5.1
201.600(p)
—2.4
205.050(p)
—2.0
60.400(p)
—9.5
60.8001 p)
—6.3
6I.400IP)
— o.»
■ 64.300(p>
0.1
166.800(p)
—1.7
169,l50(p)
—08
•'1.2001PI
—0.4
7|.25()(pl
—0.1
208.500(p)
1.9
:08,650(p)
15
lll.300(pl
lll.850lp)
r.40O(p)
— U.6
r.550(pl
3.:
87.400(p»
6,0
8-,250(p)
— «,4
2.100(p)
0.0
2.30O(p<
0 0
12.479
—7.7
24.519
— 10 1
9.253
12.6
19.344
8,1
137,718
4.5
281.011
5 -
2,303,747
6.9
4.5.39.005
U 4
456,196
—2.7
95-. 510
— 4 s
2.908,458
2.0
5.847.28-
85,996
—16.2
171,437
— 10.1
123.5
00
1260
— «>
391,060
—1.0
826,-05
-9.8
7.876
58.2
19,535
8 0
29.515
I.I
70.805
!■ ■
199,010
4.7
415.110
—90
552
—10.5
-51
g I
1,705,077
—8.1
5.646.454
— 4.4
1.589.555.200
8.S
5.I24.I44.900
09
157
139
0-
148.709,000
—4.7
504.2-1.000
—55
1,119
19.7
1.891
9-
2.545.516
I.I
4.785.590
0.'
876,484
4.2
1.758.959
4 «
1.580
-5.2
2.-70
—8 s
r-cl.r
RK8EARCH DErABTMENT, 8AN FmAMCISCO mAMVEm OP rOMMKBCB
Friday, April 2, 1954
BAY REGIOnr BVSINESS
Honor Quon+as Airway
For New S. F. Service
Sir Percy Spender, Australian Ambassador
to the United States, was guest of honor
Monday at a Bohemian Club luncheon spon-
sored by the Chamber to mark the inaugura-
tion of service to San Francisco International
Airport by Australia's Quantas Empire Air-
ways. Members of the Chamber's Board of
Directors and Aviation Section attended.
Charles S. Hobbs, Chamber First Vice
President, extended San Francisco's hearty
welcome to Quantas.
"This service provides additional recogni-
tion of San Francisco's position as one of the
world's greatest international airports," he
declared.
Quantas, which is taking over the U.S.
Service of British Commonwealth Pacific
Airlines, took delivery Monday on the first
of eight Super Constellations to be used be-
tween San Francisco, Australia, the Far East
and .-Africa.
The luncheon was part of a continuing
effort by the Chamber to point out to inter-
national air carriers, now using or contem-
plating the use of the San Francisco Inter-
national .Airport, the advantages of this
facility as opposed to any other major West
Coast air terminal.
Committee Will Attend
Junior Livestock Event
Members of the Chamber's -Agricultural
Committee have been invited to attend the
Livestock Sales luncheon of the Grand Na-
tional Junior Livestock Exposition at the
Cow Palace April 14, according to J. W. Mail-
Hard, III, Committee Chairman. The lunch-
eon is being sponsored by the Chamber, San
Francisco and South San Francisco meat
packers, and the Cow Palace management.
The Fat Cattle Auction, a highlight of the
exposition, will be held in the arena follow-
ing the luncheon. Activities at the Junior
Grand National, April 10-15, are of major
interest to the Chamber's Agricultural Com-
mittee.
Inter-City Section Plans
Trade Visit to Fresno
A Chamber trade development trip to Fres-
no, following the pattern of a series of highly
successful trips made last year, is scheduled
for Wednesday, April 28, according to Stan-
ton Haight, Chairman of the Inter-City Sec-
tion of the Domestic Trade Department.
The delegation will arrive in Fresno at
12:25 p.m. aboard the Southern Pacific Valley
Daylight. A discussion session is scheduled
with business and agriculture leaders of
Fresno — a prime market for San Francisco's
goods and services.
"Since San Francisco is also one of Fres-
no's best customers, trade with the area is
truly a two-way street," Haight said. With
the aim of improving business relationships,
the conference will cover water supply and
development, agricultural conditions and
and prices, industrial expansion trends, new
developments, and busiufss relationships.
Social Security Group
Appointed by Cullinan
.A .Subcommittee to study and recommend
Chamber policy on proposals before Congress
— to broaden the coverage of the social se-
curity program and increase its benefits
— has been appointed by Vincent Cullinan,
Chairman of the Chamber's Legislative and
National Affairs Section.
Robert C. Harris, attorney with the firm
of Heller, Ehrman, White & McAulifTe, is the
Subcommittee Chairman. Other members
are: Frank C. Beazley, vice president, The
Phoenix In.'jurance Co.; Peter Jacobsen, at-
torney, Utah Construction Co.; H. L. Kertz,
assistant vice president. Pacific Telephone &
Telegraph Company; Raymond E. Marks, as-
sistant tax commissioner, Southern Pacific
Company; and Joseph E. Pausner, vice presi-
dent, Anglo California National Bank.
W. B. CAMP of Bakersfield, candidate for re-
election to the Board of Directors of the
Chamber of Commerce of the United States
to represent Agriculture, is pictured above
(center) at a recent reception given in his
honor in Washington, D.C. On the left is
Richard L. Bowditch, U.S. Chamber Presi-
dent, and on the right is Frank Jeppi of
Bakersfield.
Camp currently is being indorsed for the
second time by the San Francisco Chamber
for the important agricultural post wMth the
U.S. Chamber. Camp's candidacy was sup-
ported two years ago by the San Francisco
Chamber, following which he was elected and
has served ably, according to Chamber Gen-
eral Manager G. L. Fox.
"An outstanding agriculturist, Mr. Camp
has been extensively educated in .scientific
agriculture and seasoned by years of practi-
cal experience," according to Fox, who added
that Camp "has emerged as an authority in
agronomy."
Ballots in the national Chamber election
must be received, duly executed, at the U.S.
Chamber office in Washington, D.C. not later
than April Ifi, Fox said.
Holland Touring Eastern
Cities for New Industry
New industry for the Bay Region and crea-
tion of additional factory jobs are being
sought this week by L. M. Holland, Manager
of the Chamber's Industrial Department, on
the first leg of a three-week tour of eastern
cities. In a series of personal calls on a select
list of industrial prospects, Holland will talk
to executives of Eastern firms who have ex-
pressed an interest in establishing branch
plants or manufacturing operations in San
Francisco or the Bay Region.
Holland will present an impressive array
of facts on the industrial potential of the re-
gion, and offer the facilities of the Chamber
in establishing new operations here.
His itinerary includes Washington, D.C,
New York City, Philadelphia, Pittsburgh,
Cleveland, Detroit and Chicago.
A.E.C. SURPI.U.S MATERIAL FOR SALE
A considerable amount of construction
equipment and material has been declared
surplus and is for sale at the U.S. Atomic
Energy (Commission's National Rea'tor Test-
ing Station, Idaho Ealls, Idaho, the Chamber's
Domestic Trade Department has announced.
A number of sales will be conducted during
the coming months, and bids cm approximately
4,(1(10 feet of new topper tubing will be opened
April 5. Persons interested in obtaining fur-
ther information should contact the AFC
Idaho Operations Offiie. P.O. Hox 12S';, Idaho
Falls, Idaho, Attention: Property Disposal.
Chamber Requests Aid in
Preventing Forest Fires
The Chamber's Board of Directors urges
the fullest possible cooperation of its member
companies and business firms in coinmunicat-
ing forest fire-prevention messages to their
employees and the general public, according
to William J. Losh, Chairman of the Cham-
ber's "Keep Green" Committee.
Suggested materials for posters, publicity,
mailers, seals, envelope enclosures and
stamps are available from the Chamber's
Special Events Department, EXbrook 2-4511,
Ext. 86, according to Losh. Chamber mem-
bers are urged to get their forest and grass-
lands fire prevention programs under way
early this year.
Losh is scheduled to attend a meeting of
the Forest Fire Prevention Committee of the
Redwood Region Conservation Council in
Eureka Friday, April 2, to explain the Cham-
ber's "Keep Green" prograin, which has
brought national recognition to San Fran-
cisco.
S. F. Mint Celebrates
100 Years Tomorrow
A local institution as old as the use of mon-
ey in the argonaut days of San Francisco —
the San Francisco Mint — will observe its
KUIth anniversary tomorrow, April .3-
-Authorized by Congress as a "branch mint"
in 1852, San Francisco's first mint was actu-
ally built and in operation by April 3, 1854.
Its location was at 144 Commercial Street —
a building occupied today by the McCoy Label
Company Inc., which has the same building
but a new street number — fi08.
In 1874 the Mint was re-located in the
building now referred to as the "old mint" on
Mint Street. It moved to its present location
at Duboce and Market in 1937.
Today, the San Francisco Mint is one of
three in the nation making United States
coins, the other two being in Philadelphia and
Denver. With an annual operating budget of
approximately $1,000,000, the mint supplies
coin to all of the western United States.
Last year, according to its Superintendent,
Ross Buell, the San Francisco Mint made 271
million separate pieces of coin.
BAY REGION BUSINESS
Friday, April 2, 1954
Honor Japan on 100th
Anniversary of Trade
The Chamber's official greetings were ex-
tended Wednesday to the Japanese Consulate
General in San Francisco on the 100th an-
niversarj- of the beginning of trade between
the United States and Japan.
In an exchange of messages, Chamber
Vice President John B. Watson presented a
commemorative statement to Consul General
Yafusuke Katsuno in observance of the cen-
tennial of the signing of a treaty of trade
and friendship March 31, 1854.
In a message to Aiichiro Fujiyama, presi-
dent of the Japan Chamber of Commerce and
Industry in Tokyo, President Jesse W. Tapp
said:
"The signing of the treaty was the first
stone in the foundation to bring about under-
standing and respect between our two na-
tions." He added: "the resumption of full
and complete diplomatic relations with the
signing of the peace treaty again offers the
opportunity for a further expansion of our
cultural and commercial ties."
Committee Meetings
nl ft. I')i4. Gmo's, 12 noon.
, ,^ , _ ,f current world tradt: topics.
WORLD TRADE ASSOCIATION EXECUTIVE COM-
r.ilTTEE- April 7, l'J54, G.no's. 12 noon.
STREETS, HIGHWAYS AND BRIDGE— April 7, 1954,
R,i,,m ;illl. Chamber, 10:)0-12 noon.
Agenda; llisciijsion o( proposed one-way streets.
TECHNICAL ADVISORY, School of World Business-
Apr I K. 1954. S. F. State College, new campus, 11:45 a.m.
A-cnda: Inspection tour of School and new campus facili-
t:.. Discussion of proercss of School of World Business,
s;hol,irsSip loan program and placement of graduates.
AIRPORT DEDICATION PROGRAM, Executive Commit-
ill— Press Club. April 5, 12 noon.
PRODUCE MARKET SECTION, Legal and Financial Sub-
c.mm iue-Room 200, Chamber. April 6, 10:30-11:45 A.M.
ARMED FORCES— Treasure Island Officers Club. 12:15
p m.
AGRICULTURAL— Luncheon meeting for Jr. Grand Na-
t.onal Livestock Show— April 14, DeLuxc Restaurant, Cow
|niiiiniiiiniiiiiiiiininnninMiiiiinniiiiiiiiiiMiMMMinMMmMMiiiM(^
I Hitting the High Spots |
i With Walt Brown |
PAN AMERICAN WORLD AIRWAYS has modiflea
their huge Pacific Stroto Clippers to provide two
types of service — the "President Luxury" and the
low.cost "Roinbow Tourist" — on o single flight, by n
division of the Clipper passenger comportments wl*h
movable bulkheads . . . REMLER COMPANY LTD.
announces development of o new microphone unit
to bring obout "greotly improved speech Intelligi-
bility ond reduced noise" in rodio end oircroft pub-
lic oddress applications. Now in production in Rem.
ler's SF plont, the new unit brings "low noise and
high intelligibility without Increosing the complexity
and weight of o radio transmitter or announcing
equipment" . . . SLENDERELLA INTERNATIONAL,
o nationally known slenderizing system, come to SF
last wl.. opening two salons; 278 Post (downtown)
ond 292 Winston Dr. (Stonestown). Lorry Mack Is
aresident of the firm which has 35 salons "from Lon-
don to Collfomio," . . . CORONET MAGAZINE,
April issue (now on stonds) has on article on "The
Gl's Friend in Son Fronclsco" in which SF's At Lowen.
beln. who is octive In Chomber Committee work, is
described os a "one-mon racket squad thot protects
and otiitts servicemen,"
INDUSTRIAL PROGRESS SOARS
San Francisco Chambergraph*
MILLIONS
$250
$275
S200
$175
$150
$125
No. 5
1
1
Capital Investments in
/
INOUURIAL DEVELOfJMENT
/
1
^
^
/
v^
/■
■\
/
BAY REGION DEVELOPMENT RISE SINCE 1945
SlIh Fr.incisco is the hn.inci.il, ,idministr.uive and business nerve-center i)f .1
vast 12-ciiunty Bay Region industrial complex which is presently enjoying a
record high rate of new plant construction and expansion of facilities as the
result of 5259,035.184 committed for such purposes during 195.V (See chart
above for advances since 1945.)
In the Bay Region as a whole, industrial projects activated in the past year
included .^24 expansions and 112 new plants. They created thousands of
potential new factory jobs — all within the space of a single year. Food and
kindred products lead all the industrial development projects, but there is also
heavy activity in the Chemicals and Petroleum groups. The wide product
diversification represented by the projects denotes the Bay Region's leadership
in developing a wholly integrated western manufacturing eceinomy.
The rapid, but well-planned and intelligent expansion of the Bay Regions
industrial complex has resulted from the fact that nature has endowed the
region with a mild climate, one of the world's great harbors and abundant
supplies of raw materials. In the Bay Region the past century has witnessed
the highest advancement in standards of living, the arts, the sciences and con-
version of Nature's materials for their better use.
San Francisco, recognized as one of the great cities of the world, is not only
the nerve-center of the Bay Region but is also the focal point of the western
I'nited States and the gateway to the vast Pacific Basin. 'The general environ-
ment is cosmopolitan and with diverse resources is attractive for industrial
development. Industries are offered a variety of sites .ind buildings, ample
supplies of power, fuel and water and a highly skilled labor force with mature
labor leadership.
Rc/.r,
, ft .
\*.
Ordnance District Purchasing Program To Be Outlined
Tho .San F'rancisco Ordnanco IlLi^trifl allo-
cation picture for the coming year and future
trends in Ordnance purchasing will he dis-
cussed at a noon luncheon meeting in the
Green Room of the St. Francis Hotel, .-^pril
21 under the sponsorship of the Government
Purchasing .Subcommittee of tho Chamber's
Domestic Trade Committee.
Hen H. Kastman, .Subcommittee Chairnian,
reports that Ordnance District ofTicials will
discuss "how. what and where" the District
buys from local manufacturers and sup-
pliers.
Chamber members may secure reserva-
tions for this important meeting h\ calling
EXbrook 2-J,'.Il. K\l. Tti.
BAY REGION BUSINESS
WALTEH I. BBOWN, Editor
Ralpli S. Cl«», Jr., Aii'l Editor
Published every olhei week at 333 Pino Si.. Scjn
Francisco, Zone 4, County of San Francisco. Call-
lomia. Telephone EXbrook 2-4511. (Subscnplion,
One Dollar a year.) Entered as Second Class mat-
ter April 26, 1944, at the Post OHlc» at San Fran-
cisco, Calilomla. under the act of March 3, 1879
U. S. POSTAGE
2c PAID
San Francisco. Calif.
Permit No. 1880
VOLUME II
NUMBER 8
APRIL 16, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
Chamber Trade Survey
Of San Joaquin Valley
Under Way This Week
James K. Hiilbrocik, Chairman of Ihc
Chamber's Domestic Trade Committee, an-
nounced that Joseph R. Mixer, Domestic
Trade Department Manager, is now in the
San Joaquin Valley on a week - long trade
investigation trip to uncover new trade op-
portunities for San Francisco business firms.
"With the return of the buyer's market,
the Chamber recognizes the need for fur-
nishing member with up-to-date information
on the requirements of San Francisco's vari-
ous markets," Holbrook said. "Our members
need to be informed of the local community's
reaction to San Francisco firms, and what
San Francisco should do to increase trade."
The trade investigation trip will include
Merced, Madera, Fresno, Visalia, Hanford,
Tulare and Bakersfield. Mixer is conferring
with Chamber officials, newspaper publish-
ers, retailers, wholesalers, manufacturers
and agricultural leaders.
A report on the trip, the first of its kind
made by the Chamber since the war, will be
released in the near future.
Invest In America Week
Co-sponsored by Chamber
The "success story of the American free
enterprise system" will be told April 25 -
May 1 during Invest In America Week, co-
sponsored by the Chamber, the Investment
Bankers Assocation, the San Francisco Stock
Exchange, civic groups and over 100 busi-
nes.s firms.
The event is designed to bring home to the
average citizen the importance of having a
stake in American industry and to stimulate
bettci uiidii.^ta.iuiiit; uf the free ecui.uriiic
system, according to James B. Black, general
chairman.
Through the week, the facilities of press,
radio, television and billboards will carry
(Continued on Page 4)
Chamber Action
llighlishts of the Past Tun Weeks:
Asked Dcpt. of Defense lo iu</ih muunii ol
u„„p^h,l,> iromSF (P.l)
Made trade inieiiigalion Irip to Valley (P. 1 )
' n -sponsored "I nieil-I n-Amerciii n'cei"
(!'. 1)
Pursued new Parkin/; coor^Jinalioti [^Ltti ( F'. I )
Presented jr. Liveslocn award (P.l)
Approved President's foreign ccr/nnr/tic poluy:
look steps to secure public support (P. 1)
( (mplcted plans for Freino trade trip (P. 1)
^ct up meeting to instruct members on telling
Ordnance Diitrict (P. 1)
' .implelcd special report on Platlic (P. I )
. Welcomed 60 new Chamber memher\ (P. 1 )
. Prepared VC'orld Trade literature (P. ^)
. Scheduled Armed Fr,rce< luncheon (P. 2)
. So-sponsored Ba) Area Science Fair ( P. 2 )
FUTURE FARMER I'hilip M. Kelly of
Palo Alto (above, right) may have closed his
eyes at the wrong moment for this picture
with the Chamber's J. W. Mailliard, III, but
his wide-awakeness as a young farmer
brought him a worthwile reward, which he
holds in his hand. It's a check for $125 for
"recognized achievement" in Future Farm-
ers of America work. The award was made
last Sunday, at the eighth annual Grand Na-
tional Junior Livestock Exposition at the
Cow Palace by Maillard who not only was
Chairman of the event which closed yester-
day, but also Chairman of the Chamber's Ag-
ricultural Committee. Young Kelly is to use
the money, donated by the Chamber, toward
purchase of a feeder calf which he will fatten
and groom for entry in next year's show. The
award is part of the Chamber's continuing
program of farm-city relations.
Muni Lonterence Men
Join New Parking Group
Ai least eight member organizations of the
San Francisco Municipal Conference will
serve as members of the Chamber's expanded
Parking Section to coordinate work on the
city's parking problem. Chamber General
Manager G. L. Fox announced this week.
Responding to invitations sent directly
after announcement of the expanded Cham-
ber Section, the following men have been
named by their respective organizations to
sit as members of the new group:
George I). .Smith — California Northern
Hotel AH.Hocialion: Thomas J. I.enahan —
Retail Merchants Assocation; Jackton Dorn
— Apartment House Association; Kenneth H
Smitten — Real Estate Board; and Peter B.
Van Gelder — Junior Chamber of Commerce
The Building Owners and Managers As-
sociation has agreed to delegate a repre
sentative, whose name will be announcec
shortly.
The Retail Dry Goods Assocation is al
ready represented by its President, Karl M
(Continued on Page 4)
C. of C. Demands Word
Fronn Defense Depf. on
Troop Ship Transfers
The San Francisco Chamber has taken
steps to demand from the Department of De-
fense justfication, from the standpoints of
economy and efficiency, for the moving of
troopships from San Francisco to Seattle.
Chamber General Manager G. L. Fox con-
ferred by telenhone with Congressman John
F. Shelly last week and asked that he "de-
mand sufficient information from the depart-
ment to demonstrate that this is not a
prejudicial move but one of true economy and
efficiency."
Shelly talked with California Representa-
tives Hubert B. Scudder, Arthur Younger,
Leroy Johnson and John J. Allen prior to
formulating the demand for information.
Fox emphasized this week that "The
Chamber is interested in facts. If it can be
shown that the transferring of these ships to
.Seattle will truly save money and make for
greater efficiency, we cannot oppose it."
It may be that the Department of Defense
can support the move on the bases of econ-
omy and efficiency. Fox said, but added,
"Our investigation so far shows that the
move will not lend itself to these goals and,
as a matter of fact, may cost the government
more money rather than saving money."
Support Urged for Ike's
Foreign Economic Policy
.'\ppro\'al of President Eisenhower's mes-
sage to Congress on foreign economic policy,
which emphasized that the United States
should provide leadership to the world in se-
curing a higher level of two - w^ay trade, has
been expressed by the San Francisco Cham-
t)er of Commerce.
The Chamber's Board of Directors recom-
mended that steps be taken to support legis-
lation in Congress to implement the policy
submitted in the President's message March
.'!!). All recommendations in the message are
consistent with the San Francisco Chamber's
World Trade Policy Declaration issued in
.\pril, 195.'i, it was pointed out by Rene A.
May, Chairman of the Chamber's World
Trade Committee, and James S. Baker,
president of the World Trade Association.
Mr. Eisenhower specifically requested con-
tinuation of the Trade Agreements Program
for a period of three years and a.sked that
the President be given additional authority
to reduce tariff rates on a gradual basis, item
by item, through reciprocal negotiations. He
also called for legislation to improve cus-
toms procedures and to accomplish other
ob,jectives to remove trade barriers both here
and abroad.
Steps will bo taken by the Chamlier lo
secure public support for the legislation re-
quired lo implement the I'residenfs recom-
mendations.
World Trade is of great importance to
(Continued on Page 4)
BAY REGION BVSINESS
Fridoy, April 16, 1954
Thir+y-five Scheduled
For Trade Visit to Fresno
Victor A. Barbata of the Bethlehem Pacific
Coast Steel Corp., will ser\'e as Chairman of
the Chamber's trade development trip to
Fresno Wednesday, April 28, according to
Stanton Haight, Chairman of the Chamber's
Inter-City Section.
Approximately 35 Chamber members are
expected to be in the delegation. Arriving
in Fresno at 12:25 p.m. aboard the Southern
Pacific Valley Daylight, they will return the
same evening aboard a United Air Lines
plane. Afternoon conferences with Fresno
business and agricultural leaders will cover
the subjects of water supply and develop-
ment, agricultural conditions and prices, in-
dustrial expansion trends and business re-
lationships.
Fresno, which is rapidly expanding in pop-
ulation, is a prime market for San Francis-
co's goods, Haight pointed out. Fresno
county has an effective buying income of
$477,157,00.
Reservations for the trade trip may be
made by calling EXbrook 2-4511. Ext. 63.
Thirty S. F. Corporations
Have Assets of $26 Billion
Thirty large corporations with national
headquarters in San Francisco have com-
bined assets of more than 26 billion dollars
— 3.6 billion of which was built up since De-
cember of 1950, according to the Chamber's
Research Department.
Some of these San Francisco corporations
are among the largest in the nation, accord-
ing to the survey, and all 30 represent a
broad cross - section of the western economy.
They include finance, utilities, railroads,
shipping, manufacturing and trade. Seven
are billion dollar businesses and 12 range
between 100 million and one billion dollars.
The remaining have assets of under 100 mil-
lion dollars.
Their combined assets as of December,
19.50, amounted to 22'-i billion dollars, accord-
ing to the report. In 1951 they had grown to
almost 24'.' billion and in 1953 to over 26'::
billion — an increase of 15.9 per cent over
19.50.
"This is one good reason," said the Cham-
ber General Manager G. L. Fox, "why wo
call San Francisco the financial center of the
west, and a 'business headquarters city'."
Copies of the report are available to
Chaniber members.
List P. O. Closing Times
.As part of the C'hamlii'r's |)rngrani tn stim-
ulate trade during 1954, the Postal Sub-com-
mittee has compiled a list of Rincon .\nnex
I'o.st Office closing times which will assist
firms in assuring prompt delivery of their
mail through the San Francisco trading area.
Henry Hofmann, Chairman of the Postal
Sub-committee, said the new brochure sup-
plements a previously released list of post
office closing times in cities and towns
throughout the trading area which assure
next morning delivery in San Francisco.
Both publications are available by calling
EXbrook 2-4511. Ext. 76.
.Sales managers, salesmen and office man-
agers can improve their customer relation-
ships by alerting their organizations to
clo.sing times that assure prompt mail deliv-
ery, Hofmann said.
industrial Activity Still
On Upswing in Bay Region
San Francisco and the Bay Regiiiii hail
thirty - four more industrial development
projects in the first two months of 1954 than
in the corresponding period of the record
year of 1953, it was reported this week by
the Chamber's Industrial Department.
Though the dollar total of capital invest-
ment for January and February was smaller
than 1953, incomplete returns show the jobs-
created total is up approximately two hun-
dred.
Major projects contributing to this de-
velopment are those of E. W. Bliss Co., San
Jose; Gould - National Batteries, Inc., Anti-
och; Pacific Can Co., Sunnyvale; Pictsweet
Foods, Inc., San Jose; and Tide Water As-
sociated Oil Company, Avon.
Totals for January, February, and cumula-
tive, 1954, are as follows:
JA>aJARY
— Ni-w Plant — I.ihs
7 Expansions - S_LJ7.0JXU1 U .lobs
7 Projects $1,270,000 9 Jubs
Day Region
8 New Plants S 4.9';5,00O
41 Expansions 5.829.400
49 Projects $10,784,400
Northern California
10 New Plants.: $ 5.082.500
12 Expansions 6,079.400
52 Projects $11,161,900
FEBRUARY
San Francisco
1 New Plant $ 50.000 6 loHs
5 Expansions 297,000 IS Jobs
6 Projects $ 547.000 24 Jobs
Bay Region
11 New Plants $ 997,000
31 Expansions 7. 185. .160
42 Projects $ 8.182.360
Northern California
14 New Plants $ 3.157,000
33 Expansions 7.485,360
47 Projects JIO.642,360
Cumulative
San Francisco
1 New Plant $ 50,000 6 lobs
12 Expansions 1,567,000 27 Jobs
13 Projects $ 1.617,000 33 Jobs
Bay Region
19 New Plants S 5.952,000
72 Expansions 13.014.760
91 Projects $18,966,760
Northern Califomi«
24 New Plants $ 8.2.39.500
75 Expansions 13.564.760
')'! l-;vr..nM.,i.s s21.S04.:mi
Chamber Aids Cinerama
The Chamber through its Publicity De-
partment has furnished location and script
suggestions, background of San Francisco
and other aids in the filming of San Francis-
co scenes for a new Cinerama production.
.San Francisco sequences have been com-
pleted and the two-hour motion picture
should be ready for release by late summer.
The Cinerama producers expressed their
thanks to the Chamber for its cooperation.
FREE MAINTENANCE SHOW ADMISSION
Frei- tickets to the Wfstirii Pl:int
Maintenance Show in Los .\ngcles July
13 - 15, which will be of intere.st to many
Bay .\rea industrial executives, may be
obtained by calling the Chamber's Re-
search Department, General Manager (!.
L. Fox has announced.
The closed show will interest owners,
buyers, -superintendents, engineers, chiefs
of maintenance, safety, health, efficiency
and other staff members of manufactur-
ing or fabricating plants.
Gov't Purchasing to be
Topic of Chamber Meet
Chamber members will learn the "how,
what and where" of purchasing by the .San
Francisco Ordnance District — which pre-
sently is carrying in face value approximate-
ly .$4.50,000,060 worth of defense contracts —
at a noon luncheon in the Green Room at the
St. Francis Hotel Wednesday, April 21.
Sponsored by the Government Purchasing
Subcommittee of the Chamber's Domestic
Trade Department, the event will be part of
the Chamber's program of fostering closer
relationships between San Francisco busi-
ness and government procurement agencies,
according to Ben B. Eastman, Subcommittee
Chairman.
The extent to which the Ordnance District
buys from local manufacturers and suppli-
ers, the allocation picture, and future trends
will be explained by Bryon C. Heacock, Dis-
trict Chief; and Frank Kerr, Chief, Indus-
trial Division.
Chamber members may secure reserva-
tions by calling EXbrook 2-4511. Ext. 76.
Chamber Plans Luncheon
For Armed Forces May 14
Admiral Robert B. Carney, USN, Chief of
Naval Operations, will be the principal
speaker at the annual .\rmed Forces Day
luncheon May 14 at the Commercial Club at
which top ranking officers in all branches
of the armed ser\'ices in the Bay Area will |
be guests of honor, J. G. Motheral, Chairman
of the Chamber's Armed Forces Section, has
announced.
Admiral Carney, a member of the Joint
Chiefs of staff, will speak on "National Se-
curity Planning." The luncheon is being
sponsored by the Chamber and the .San Fran-
cisco Commercial Club. Representatives of
the armed forces in the area will be gue.sts
.it an informal reception prior to the lunch-
eon, Motheral said.
The annual event pays tribute to the Arm-
ed Forces and their importance to the econ-
)my of the Bay Area. .Admiral Carney, who
was born in Vallejo, has a distinguished com-
bat record and a.ssumed the highest post in
the Navy August 17, 1953.
Science Fair Next Week
At Academy of Sciences
Entries for the l!ay .Area .Science Fair
.April 23 - May 2 at the .\cadoniy of Sciences,
which is being co-sponsored by the Chamber,
have exceeded the capacity of exhibit space,
H. H. Fuller, Chairman of the Chamber's In-
dustrial Advisory Committee, reported this
week.
The Fair, sponsored by leading industrial,
educational and scientific organizations. ig~
designed to encourage junior and senior high
school student interest in careers in science.
"Doors to successful careers in all major
industries are wide open tn \iiiini: KraHiialCM
in scientific and lerhnological fieldH." h'ullrr
said.
Space at the fair, limited to 2411 individual
and fio group exhibits, is being assigned in
proportion to the size of the school and num-
ber of projects. Some schools are holding
preliminiary exhibitions to select projects.
Friday, April 16, 1954
BAY REGION BVSINESS
Wei
come
New Chamber Members!
The BodrJ of nircilors of the Sati Francisco
Chjmhcr of Commerce is proud lo present the
jollouing new members of the organization.
Dri)I>EY ANDERSON & Yl'TZY
Public Relations 235 Montgomery Street
ELLIOTT, GOETZE & BOONE
Advertising Agency fi81 Market Street
ENDIRANCE METAL PRODUCTS CO.
Steel Fabrication
74911 Mission Street
Colma, California
FAR EAST CO.
Importers-Exporters 760 Sacramento Street
THEO. HAMM BREWING CO.
Brewing 1550 Bryant Street
HOTEL GATES
Hotel 140 Ellis Street
JACK POT
Sandwich Shop 645 Clay Street
J. WILBUR JONES
Real Estate Broker 25 California Street
GRAHAM KISLINGBURY PUBLIC
RELATIONS
Public Relations 988 Market Street
L. H. KRUSI
Decorative Imports 408 Jackson Street
LUCKY .STRIKE BROKERAGE CO.
Produce Brokers 236 Clay Street
MARTIN DI.STRIBUTING CO.
Electrical Goods 175 Jessie Street
MULTICHROME LABORATORIES
Motion IMcture Laboratory 760 Gough Street
DAVID L. O'BERRY
Calenders and Adv. Specialties
168 Crestwood Drive
PACIFIC NASH
Nash Dealer .3800 Geary Blvd.
Investigation Asked for
Private U. S. Shipbuilding
W. p. Fuller, III, Chairman of the Cham-
ber'.s Shipbuilding Committee, announced
this week that Representatives William
S. Mailliard and John F. Shelley of San
Francisco, and John J. Allen, Jr. of Oakland,
have joined with other members of the House
Committee on Merchant Marine and Fish-
eries in introducing identical House resolu-
tions calling for a thorough study of the
condition of the private shipbuilding indus-
try of the United .States.
The resolutions, Fuller said, ask for Con-
gressional action to maintain private ship-
yards at a sufficiently high level of activity
to meet peacetime needs of the U. S. Mer-
chant Marine and to "provide an acceptable
mobilization base in time of emergency."
Citing the distre.ssed state of shipbuilding
and repair in the Bay .\rea and the Pacific
Coast generally, the Congressmen slated
their hope that the proposed investigation
would result in action lo assure a fair share
of ship »ork for yards on all coasts.
Should their resolution be adopted, public
hearings would be held during the Fall in the
various shipbuilding regions, including the
San Francisco - Oakland area.
Chamber representatives and other local
leaders of industry plan lo confer during the
coming Easter recess of Congress with the
three Congressmen when they return to this
area.
Sixty new members of the San Fran-
cesco Chamber were officially welcomed into
the organization Monday by the Second Cen-
tury Club at its first "assimilation meeting"
of the year. Shown above are Chamber of-
ficials and some of the new members who
attended the luncheon gathering in the Com-
mercial Club presided over by Second Cen-
tury Club President A. C. Meyer. Chamber
President Jesse W. Tapp (left background)
delivered an address of welcome and General
Manager G. L. Fox (to right of Tapp) pre-
sented an outline of the Chamber's organiza-
tion and work program. Following the
meeting, new members were taken on a tour
of Chamber offices.
Seventeen members of the Second Century
Club — which is one of the Chamber's prin-
cipal membership relations bodies — hosted
the newcomers who were part of a total of
more than 100 who joined the Chamber since
the first of the year.
Chamber Study Points Up
Western Plastics Future
Although the West Coast plastics industry
is expanding rapidly, particularly from the
fabricating standpoint, practically all plas-
tics compounds are being shipped in from
manufacturing centers east of the Rockies,
according to a report just completed by the
Chamber's Chemical Industries Section.
The majority of the raw materials es-
sential to a well-balanced plastics and resin
industry are readily available on the West
Coast and the Bay Area is in a preferred
position to support those plastics requiring
Chlorine and Phenol, according to the report
prepared under the supervision of Chairman
M. H. Scott.
The plastics and resins report is the third
in a series of studies "aimed at presenting a
clear picture of the Western potential to se-
lected chemical and allied industries," Scott
.said. The first two reports, issued last year,
were on pharmaceuticals and packaging.
The number of plastics fabricators located
in the 11 Western states increased from two
per cent of the national total in 1950 to four
per cent at the end of 1952, increasing west-
tern consumption of plastics compounds ap-
preciably, the report stated.
.Available free to members, the report
traces the history of the plastics industry in
the United States which "originated in 1868
to improve the F.ight Ball" — to find a substi-
tute for ivory billiard balls. Statistics are in-
cluded on the five divisions or types of
operations of the industry: producers of plas-
tic materials; mnlders and extruders; fabri-
cators; laminators; and film and sheeting
processors and fabricators.
World Trade Literature
Presents Opportunities
New avenues rif trade with other countries
are opening constantly, Rene -A. May, Chair-
man of the Chamber's World Trade Commit-
tee, said this week in pointing out a number
of Chamber publications designed to aid
members in taking advantage of these lucra-
tive import and export trade opportunities.
"Imported produces may be just the thing
your business needs to round out a complete
service to your customers," May said. "On
the other hand, foreign markets offer the
local business firm an opportunity to expand
di.stribution."
The World Trade publications comprise
one of five major classifications of Chamber
literature designed to help Chamber mem-
bers expand their businesses. The other clas-
.sifications are "Present and Potential Cus-
tomers," "Sources of Supply Close at Hand,"
"f'usiness Trends and Economic Data," and
"Trnnsportatinn and Traffic Information."
WORLD TRADE DEPARTMENT PUB-
LICATIONS TO HELP YOU EXPAND
YOUR MARKETS
1. International Bulletin (Monthly).
;'. California's Billion Dollar Industry,
World Trade.
3. Uniform Contract and Rules of the For-
eign Commerce Association of the San
Francisco Chamber of Commerce — 1947
(5n<! each). (Arbitration)
4. Foreign Government and Commercial
Representatives in San Francisco (Semi-
.\nnual).
5. San Francicso Importers and Exporters
1953.
6. .San Francisco Custom House Brokers.
7. San Francisco Freight Forwarders.
8. San Francicso .Ship Brokers.
California Congressmen Agree
"Unanimous support" was voted earlv this
week by California's d(-legatiori in the Hous.-
of Representatives, "of any site in Califor-
nia" which the Air Force Academy Site Se-
lection Commission and the Secretary of the
On Air Academy Site Question
.Air Fcir-ie niii;lit select. Congressman Wil-
liam S. Mailliard notilied the Chamber that
the Commission, now examining California
sites for the huge academy, has been inform-
ed of the agreement.
BAY REGION BVSINESS
Pridoy, April 16, WS^
jMIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIMIIIIIIIIIIMIIIIIIIIIIIIIIII^
[Hitting the High Spots |
= With W'jlt Brown S
CHAMBER LEADERS in the news: W. P. FULLER.
Ill, Chairmon of the Chamber's Shipbuilding Comm.,
hos been elected a director of Wells Forgo Bcnl< &
Union Trust Co. . . . CLAY BERNARD. Choirmon of
the Chomber's Aviation Section, has been oworded
o diamond and gold pin by Arthur F. Kelly, v.p. of
Western Air Lines for "long service to oviation" . . .
REGINALD H. BRIGGS. Past Chamber Director, has
been elected to the Bd. of the Down Town Assn.
. . . OTIS, McAllister & co. of sf — one of the
largest distributors of green coffee in the world —
hos merged with National Paper and Type Com.
pony. Otis, McAllister & Co. will be the official
corporate entity with exec, hdqts. still at 310 San-
some and J. B. S. Johnson as president. Activities
relating to the graphic orts industry will continue
as the Nationol Poper & Type Co. Division of Otis.
McAllister & Co.. with hdqts. ot 129 Front St., New
York . . . THE 42nd ANNUAL MEETING of the
Chamber of Commerce of the U. S. in Woshington,
D. C. Apr, 26 - 28., promises to give business men
"timely ond profitable background on the problems
they face in the year ahead". . . RAILROAD BUSI-
NESS WOMEN'S ASSN. OF SF will have as its
guest speaker at dinner April 27 ROBERT LANG-
NER, Asst. Mgr., of the Chomber's World Trade
Dept., according to Ass'n president MRS. FRANCIS
CROY . . . STEWART, EUBANKS, MEYERSON &
YORK, member firm of the SF ond LA Stock
Exchange, has rec'd a Merit Award for its miniature
billboard window disploys from Stondord & Poor's
Corporation, New York . . . THE SWISS INDUS-
TRIES FAIR will be held in Basel. May 8-18 with
sime 2,500 exhibitors. Further info' may be secured
from the Consulate of Switzerland in SF, 55 New
Montgomery St.. EX 2-7118.
Foreign Economic Policy —
(('iintinucd fnini I'aKc 1 )
California and the San F"rancisc-n Bay Area
in particular. May and Baker pointed out in
a joint report to the Board. "Supporting the
President's program will make possible in-
creased world trade and maritime business
that will contribute to the well being of
everyone — not only in this area, but
throughout the country," the report conclud-
ed.
Invest in America Week —
(tj'ontinued from I'age 1)
the message, and literature will be distrib-
uted from a booth in Union Square. On
Thursday preceding the week, a dinner will
be given for San Francisco school teachers
and administrators. On Tuesday, April 27,
Richfield Oil Company's television program,
"Success Story" will originiate from the
Stock Exchange and will tell the story of
how capital is raised.
Mrmbcr, of the r.ommit.cc under Mr BUck arc: Rohtri
F. M.ilvanv. t;h..irmjn: L H Ent>cv. Trcj.ufcr; ind Mo.i
Reverend lohn J Milty. Herhert C. Clish. Lloyd D. Han-
ford. ? F. Sulliv.in. Ir . Charlc. R. Blvlh. Alden C. Roach,
lean C tt'iiter. Mark R Sullivan. Daniel I Oillen. T S
Pelcrwn. John Eidell. Ronald E K.iehler. Arnold nriiniiien.
Jr.. Henrv E Nor.l,. I.—- W T,.rr. S, Clark P..-.. R, c
maid H Bicc, and lam,- F Crafl.
Committee Meetings
S. F. INTERNATIONAL AIRPORT
San Francisco Progres.sogram* No. 6
NEW TERMINAL ONE OF BEST IN WORLD
San Francisco International Air-
port is the aerial gateway ()f tlic
United States to the vast Pacific Ba-
sin, serving the world's air traffic in
the same manner that the city's
world-famed harbor serves water-
bttrne commerce and travel. The
ultra-modern airport — for the most
part reclaimed from tidelands of San
Francisco Bay — is the natural air-
age development of this cosmopoli-
tan "Crossroads of the World."
Located just 20 minutes from
downtown San Francisco, the 3.685-
acre International Airport includes a
Seaplane Harbor and the world's
most modern facilities for flight
operations and handling passengers,
a mail, express and freight. With
present weather navigational aids,
an average of 98.5 per cent of sched-
uled flights arc completed.
The new airport terminal build-
ing is one of the most modern and
beautiful buildings of its kind in the
world. It was constructed at a cost
of 514.161,000. including the Ter-
minal Building, concourses, air mail
and cargo buildings, service build-
ing and central heating plant, utili-
ties, aprons, roads, parking areas,
walks, standby power plants, and
cost of reclaiming land.
San Francisco International Air-
port traffic in 1955 included 115.-
891 planes in and out (average of
scheduled landings and departures
is one every -1.5 minutes. 1.92~.0'^']'
passengers off and on. and 74.846.-
880 pounds of air mail, express and
freight loaded and unloaded. The
new terminal is designed to handlc
3.000.000 passengers in and out
each year, and can accommodate up
to 5.000.000 before added facilities
for expansirin are placed in ser\'ict.
Parking Section Members —
(Contiriui-d on I'age 1 )
Stull, who is a member of the original Cham-
ber Section.
J. E. Jellick is Chairman of the expanded
.Section which will cnnrdinatr its slndies of
parking «ilh IralTic and Iraii-il prohl(m>
ihrouKh another important Chamber Com-
millii'. Civic DevolopmcnI. headed by Alan
K. Browne.
It is understood that the Traffic Section
shortly will schedule a series of meetings
aimed at organization. sur\'eys and planning
purposes.
BAY REGION BUSINESS
WALTER I. BROWN. Edilor
Ralph S. Claii. Ir.. A»'t Editor
Publishod every other week at 333 Pme Si . Son
Francisco. Zone A. County of San Franciico, Call-
lomia Telephone E3Cbrook 2*i\\ (Subscription.
One Dollar a year.) Entered as Second Class inat.
ter April 26, 1944. at ttie Post Olllce at San Fran-
cisco. California, under the act ol March 3. 1879
U. S. POSTAGE
Ic PAID
San Francisco. Calif.
Permit No. 1880
Aiemla: ni...i..i.,n of hM„l proroiiliuni A, B and E
AIRPORT DEDICATION COMMITTEE — April :o.
M....nr . Memorial, ftli-l Sutler St , Main Dininil Room.
i: ii r n.
AhvihIj; l>f,-ii-»i. ri ■,( rr.,i;r. m it, dale.
MUNICIPAL CONFERENCE — April 21, Room 200.
('.h.,mhef. ■• 'iii • ! r,., r m
WORLD TRADE ASSOOATION - April 21. P>nell<'>
VOLUME 1 I • NUMBER 9
APRIL 30, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
Holland Reports Eight
New Plant Possibilities
Following Eastern Tour
San Francisco is regarded hy most eastern
industrialists as the logical headquarters
city for their Western operations and there
is an increasing interest in the Bay Region
as a factory location, L. M. Holland, the
Chamber's Industrial Department Manager,
reported last week after a three-week tour
"As the result of my interviews with
selected industrial prospects in New York
City. Philadelphia. Pittsburgh. Cleveland.
Detroit and Chicago, there are indications
that at least eight major firms of those on
whom I called will take action this year to
establish plants in the San Francisco Bay
Region, and a number of others appear to
be good prospects for future investments,"
Holland reported.
"I am convinced that San Francisco's con-
tinued leadership as the business and head-
ruarters city of the Western United States
is assured," he declared. "Ma.ximum indus-
trial growth of the Bay Region is subject to
establishment of planned industrial districts,
and prevention, through area-wide planning,
of the encroachment of residential develop-
ment on potentially prime industrial lands."
Holland's industrial development tour was
made to expedite one of the "priorit.v objec-
tives" of the Chamber's 1954 program — crea-
tion of new factory jobs. Holland concen-
trated his efforts on industries whose needs
can best be fulfilled in the San Francisco Bay
Region, and whose establishment here will
provide an even greater diversification.
In addition to conferring with industrial-
ists and business leaders, he interviewed in-
dustrial agents of San Francisco-served rail-
roads, officials in eastern offices of San Fran-
cisco engaineering and architectural firms,
industrial representatives of public utilities
and Chamber of Commerce industrial mana-
gers. He also attended the American Indus-
trial Development Council Convention in
Washington, D. C.
AMERICA'S TOP NAVAL OFFICER, Ad
miral Robert B. Carney (above) will be guest
of honor at San Francisco's 1954 Armed
Forces Day Luncheon Friday, May 14, at the
San Francisco Commercial Club. Jointly
sponsored by the Chamber and the Club, the
event will salute the nation's Armed Forces.
Admiral Carney will speak on "National Se-
curity Planning." Chamber President Jesse
W. Tapp will preside. Persons desiring res-
ervations for the colorful affair were urged
this week to telephone (EXbrook 2-4511) or
write the Chamber (8.'i3 Pine Street) as early
as possible.
Chamber Action
Ilighlighls of the Pjil Tuo Weeks.-
1. Completed pcrsoii,tl iiiiliiilruil survey of liusl-
eru cities (P. 1)
2. Completed persoual trjtic survey of Siin ]ou-
quin Valley (P. 1)
^. Expanded program joy Shipbuilding gron/)
(P. 1)
4. Surveyed national firms to stinmlate inieresi in
S.F. as market center (P. 1)
5. Planned Armed forces Day Luncheon (P. 1)
6. Made trade development trip to Fresno (P. 3)
7. Held Ordnance Purchasing Luncheon (P. 5)
8. Awarded eight "Century Certificates" (P. 3)
CHAMBER SURVEYS 1.582 NATIONAL FIRMS
In further pcr.suance of a Chamber "prior-
ity objective" for 1954 — increasing San
Francisco's domestic trade — the Market Cen-
ter Development Subcommittee last week
completed a mailing of 1,582 letters to na-
tional firm executives seeking to stimulate
their interest in this city as a West Coast
market center.
B. W. Pickard, Chairman of the Subcom-
mittee which operates under (he Chamber's
Domestic Trade Committee, said the end pur-
pose of the mailing is lo interest many of
the fifteen hundred-plus executives in estab-
lishing West Coast headquarters or branch
distributing or manufacturing facilities in
the San Francisco area.
He said the firms were carefully selected
through detailed research and that the ma-
jority of them are not represented on the
coast.
On the receipt of replies from these firms,
additional promotional material will he .nent
and "every effort made lo get them out here
where we know they'll be successful," Pick-
ard said.
Shipbuilding Comnnittee
Begins New Program
For More Work, Cargo
More cargoes for .-Vmerican ships, a
stronger Merchant Marine, and additional
shipyard jobs for the Pacific Coast are objec-
tives of an expanded program discussed last
week by the Chamber's Shipbuilding Com-
mittee with members of Congress and repre-
sentatives of the Propeller Club of the United
States and the Pacific American Steamship
.Association.
As a result of the meeting, coastwide sup-
port will be sought for a program whereby
the .Merchant .Marine Comimttee of the
House of Representatives will he urged to
conduct hearings on the private shipyard
situation on the Pacific Coast. Private yards
on the coast are essential to the nation's na-
tional defense, it is contended, but they must
have more work if they are to be prepared
for emergencies.
The Chamber's Committee, of which W. I'.
Fuller, III is Chairman, includes representa-
tives of Bay Area shipyards, labor unions,
the Marine Exchange, and other agencies
concerned with the maritime industr.v. Con-
gressmen William S. Mailliard and John F.
Shelley of San Francisco and John J. Allen,
Jr. of Oakland participated in the Chamber
discussion, along with Hugh Gallagher,
president of the Propeller Club of the United
States and Robert E. Mayer, president of the
Pacific American Steamship Association.
The program developed at the meeting will
include activities to support federal legisla?
tion in behalf of the Merchant Marine, steps
to stimulate the use of American ships for
the movement of American cargoes, and the
development of a plan for a long-range
shipbuilding schedule.
S. F. Firms Enjoy Prestige
In Valley, Mixer Reports
Business and industrial firms in the San
Joaquin Valley as far south as Tulare still
look on San Francisco as their logical trading
center because of product quality and fast
service, but San Francisco businessmen nev-
ertheless must continue to do a selling job in
the area, Joseph R. Mixer, Manager of the
Chamber's Domestic Trade Department, de-
clared last week.
New trade opportunities for San Francisco
wholesale and distributing firms were the ob-
jectives of a week-long trade survey Mixer
made in the Valley, covering the cities of
Merced, Madera, Fresno, Visalia, Hanford,
Tulare and Bakersfield. He reported "fine re-
action" by Valley business people to San
Francisco and to the San Francisco Chamber
for its work of recent years in building closer
relationships and promoting San Francisco
services.
He said a recent .shift by Valley retailers
to buying in smaller tiuantities means an op-
portunity for local suppliers to "do a real job"
in servicing them.
BAY REGION Bl/SIJVESS
Friday, April 30, 1954
General Business Activity
Report By The Research Depurliiieut
March, 1954
TREND
General business activity in the San Fran-
cisco area during March turned up sharply
from the level of the preceding month, bring-
ing the first quarter activity practically
equal to the level of a year ago. Our activity
index for the first quarter averaged 124.5
compared to 124.9 for the similar period last
year. March activity at 134.1 likewise paral-
leled closely March a year ago at 134.5.
FINANCE
San Francisco's first quarter bank debits
of $9,387,713,000 topped last year by $164
million or 1.8%. And March debits were up
2.19r. The Bay Area's first quarter debits
of $11,622,290,000 were 0.3'r below last
year's level and the 12th Federal Reserve
District's debits of $41,492,494,000 were
down IW. The market value of shares traded
on the San Francisco Stock Exchange was
167r above the first quarter of last year but
the number of shares was down more than
one-third.
TRADE
First quarter department store sales
throughout the west and nation were below
last year and in San Francisco were down
7'r. Department store sales in the San
Francisco-Oakland Metropolitan Area rnd
in California were down 8% and apparel sales
down 12%; and 12th Federal Reserve Dis-
trict sales were down SVf and llTr respec-
tively. Sales of large retail stores in San
Francisco as reported to the Bureau of the
Census for the first two months show food
store sales G'/r above a year ago and were the
only group to show increases. General mer-
chandise store sales were down T/i ; apparel,
5%; furniture, 10%; automotive, IT'r and
jewelry, IS';. The Pacific Coast Merchant
Wholesalers sales during the first two months
of 1954 were 9% behind last year compared
to 4"7r in the United States; but a few whole-
sale lines reported gains over the like period
last year including fresh fruits and vege-
tables, and paper and paper products.
EMPLOYMENT
During the first quarter of 1954 total em-
ployment in the six-county metropolitan
area averaged 996,300 or 1.9'-r below the
same period last year: the sen-ice industry,
the largest group, gave employment to
209,267 or an increase of 2.1% over the first
quarter last year; the manufacturing indus-
tn,-, next largest group with an average of
204,400 employees during the first quarter,
was down 2.8% and transportation, com-
munication and utilities with 111,0(10 em-
ployees were down 4.5'f. Retail trade with
168,966 employees averaged very close to
last year and was down only 0.8%. The
finance, insurance and real estate group tied
last year's level with 64,500 employees.
Construction with 60,266 employees showed
the greatest drop, amounting to 8% and
government with 86,663 was down 6.8%.
The agricultural in'listry with 17,866 showed
a gain of 3.9%.
TRANSPORTATION
Kir.-'t (|uartor fnight car movements
amounting to 39,64ii were 10.7% below a
year ago but truck ninvements during this
period were up slightly. (P.4'>. Port of .San
Francisco Revenue tonnage for March was
above last year due to increases in inter-
coastal and foreign movements; the first
quarter total of 1,309,468 revenue tons was
ofi' 5.5%, but intercoastal movements for this
period amounting to 118,000 revenue tons
were up 17% and foreign movements
amounting to 670,000 revenue tons were
practically equal to last year. San Francisco
International Airport traific during the first
quarter established new highs for this period i
with planes in-and-out, up 7.6%, and passen-
gers oft'-and-on, up 2.4 7r, and air freight,
3.8% ; air mail was off 0.3% and air express-
down 1.7%. First quarter Bay Bridge ve-
hicle crossings amounting to 7,380,009 tied '
that of a year ago, and Golden (Jate Bridge
vehicle crossings amounting to 2,696,647'
were up 2.87' . Out-of-state passenger cars
entering Northern California gateways dur-
ing March were 7.4% fewer than March last
year.
CONSUMER PRICES
The Consumer Price Index for All Items
in San Francisco in March, reported at 116.5
(1947-49 average = 100) by the U.S. Depart-
ment of Labor was 0.3% below December
but 0.9% above March, 1953. March prices
of food, apparel, transportation and miscel-
laneous were below December but medical '
and reading and recreation items were up..
Only housing and personal care items re-(
mained constant.
MARCH BUSINESS ACTIVITY IN SAN FRANCISCO
BRANCH OF ACTIVITY '*'^„^9" '^".i'.","' ' '^?*- '
•GENERAL BUSINESS ACTIVITY 1947-49 Av.=IOO
CONSTRUCTION PERMITS Total Number
Value
Residential, New Value
Dwelling Units Number
Single- Family Units, New Number
.Non-Residential. New Value
Addns., Alterations and Repairs Value
REAL ESTATE-Deeds Recorded Number
•RETAIL DEPARTMENT STORE SALES Index
FINANCE— Bank Debits $000
Postal Receipts
—0.3
14.2
— 19.2
S, F
COMMERCIAL FAILURES Nuinber
INDUSTRY TREND — 6 Bay Areo Counties Total Employed
M.mufjauring— Avetasc Weekly Earnings (Dollars I
M.inuf.Kturing ( Employment )
Construction. Contract "
Finance. Ins., Real Estate ~ "
Itetall Trade .
Wholesale Trade ™™™—
Service - "
Trans., Comm. & Utilities - "
Agriculture "
Goyt— Fed . State. City
Other "
TRANSPORTATION Frt. Car MovcmenU Number
S. F. Airport— Planes In and Out Number
Passengers Oft and On Number
Air Mall Loaded & Unloaded Lbs.
Air Express Ix)adcd & Unloaded Lbs.
Air FrclKhl I.o.idcd & Unloaded Lbs.
Riill^; - ; Number
•Tr , ■ - 1 Alcj lnde»
Oui ,.t ^ ; ,1 cniricj inio N.C. Number
PORT OF SAN FRANCISCO— Revenue Tons Total
Coastwise Revenue Tons
Intercoastal Revenue Tons
Foreign Revenue Tont
CARCO VESSELS (S. F. lay)— Arrival* Numbei
Millions of Registered Tons
UTILITIES— Ind and Comm. Gas Sales Cu Ft.
•Elec. Energy Sales— k.w. hours Index
Water Consumption— Comm. and Ind _ Cu. Ft.
NEW DEVELOPMENTS Tourist and Settler Inq No
B.Tv R:!',:, I r.mingii ... Number
r;,.iil,.r I. • ' " . 'M<-le CrnsulnES NumlH-r
FRUITS AND VECETABLES RICCIPTS Carlots
LIVESTOCK SLAUGHTER ' Insp. DlsU.) — .....Number
•S. F. LIVING COSTS -All ltem._ Indc«
•RETAil FOOD In.ki
3.5H.701
3,921.134
1.325.078
24,999.799
16
<;93.400((>)
«l.n(Fl
2D5.000(p)
6U,IOO(pl
64,80D(p)
167,20n(p)
'LlOCKpl
2I0.100IP)
iio.2noipi
IS.SOOIpl
«6.300(pl
:.ooo(p)
li.l21
10.. 167
152.205
2,379.098
540.490
3,349.611
100.487
146.0
42.928
462.765
6.005
47.260
256.930
435
1.956.089
1.432.818.500
124.5 — 0.
1.942 —7.
9,306.940 -35.1
3.142,883 —27.
316 —331
226 5.(
3.302,912 —55.
2,861,143 8..
4.413 —6.
95 —5.'
9.387.713 II
9.449.176 23
3.309,958 —36
66.212.234 16.
36 —2.
996.30O(p) — I •
— 18.0
13. 1
17.6
156
153.358.000
1.148
2.596.419
95'' .688
14^.44^
-O.J
—12.8
1.309.468
25,540
118,0*5
6-0.040
1.186
5.602.495
4,556,963.400
l>B
457.629.000
3.059
7.580.009
2,606.64'
(19
A>s
liljbic up-'n ic<|ui
BBSKiUICn I
1001 ipl r'climin.n. ll. HtlM...r> H.... Hit. s,.ur,r. n.T .li,.«n ,
DcrAiiTMKNT. RAN rRANCisco mAMiim OP roif>n»rB
Friday, April 30, 1954
BAY REGION BUSINESS
Chamber Delegation
Seeks New Fresno Trade
Fresnci county is a rapidly expaiuling mar-
ket for San Francisco businessmen, who
must continually strive to improve service to
this vital area, Victor A. Barbata of Bethle-
hem Pacific Steel Corp., reported following a
trade development trip to Fresno, Wednesay,
sponsored by the Chamber's Inter-City Sec-
tion.
Stanton Haight. Section Chaii-man, re-
ported that more than 25 Chamber members
were in the delegation, of which Barbata was
Chairman. The San Francisco Chamber
members conferred with Fresno business
and agricultural leaders on water supply and
development, agricultural conditions and
prices, industrial expansion trends and busi-
ness relationships.
A complete report of the trip and recom-
mendations for improving serx'ice to the
Fresno county market, which has an effective
annual buying income of $477,157.(100, will
be issued by the Chamber's Domestic Trade
Department in the near future, Barbata said.
Business, Economic Data
In C of C Literature File
The Chamber's Research Department has
a wealth of information inimediately avail-
able to aid business firms in the assessment
of present sales and the exploration of new-
markets, Charles S. Hobbs. Chairman of the
Research Committee, pointed out this week.
"The aggressive business firm today looks
and plans ahead," Hobbs said. "The various
markets, ranging from the city of San Fran-
cisco to the 11 western states, are covered by
one or more Chamber publications."
"Business Trends and Economic Data"
comprises the final group out of five major
classifications of Chamber literature de-
signed to help members expand their busi-
nesses, he said. The other classifications,
printed previously in BAY REGION BUSI-
NESS, are "Present and Potential Custo-
mers," "Sources of Supply Close at Hand,"
"Transportation and Traffic Informatior,"
and "World Trade Publications."
BUSINESS TRENDS AND ECONOMIC DATA
1. 1953 Economic furvey and Yearly Review of
San Francisco and the Ba\' Area (Annual)
2. General Business Activii\' in San Francisco
and the Bay Region (Monthly)
3. San Francisco Business Activity Index
(Monthly)
4. Meet San Francisco Today
5. San Francisco General Headquarters
6. San Francisco Trends
7. Dwelling L'nit Permits— 9 County Area by
Cities and Counties — 1950-51-52
8. San Francisco Housing by Census Tracts —
1950
9. San Francisco Bay Region as a Factory Loca-
tion— Progress Report (pictorial map)
10. Tabulation of New Plants and Expansions in
the San Francisco Ba\' Region and Northern
California by months, counties and industry
11. Census Tracts of San Francisco — 118 Sub-
divisions of San Francis'o Market
12. Population by Regions, Divisions and West-
ern States
13. Stale Population Trends
14. Census Retail Trade Areas in San Francisco
15. California's Billion Dollar Industry, World
Trade
16. San Francisco — Crocsro-ds of the World
17. Chambergraphs
18. Progressograms
Century Certificates of Honor were
presented by the Chamber earlier this month
to the business leaders shown above whose
firms have reached their 100th year of "con-
structive service to the City and County of
San Francisco and its people" — left to right,
M. D. Weill, president, Raphael Weill & Co.
(The White House); Stuart N. Greenberg,
Jr., M. Greenberg's Sons; Miss Edith Burns,
treasurer, S. H. Tyler & Son; Albert Sant-
tucci, Jr., vice president, Thomas-Allec
Corp.; Leland D. Adams, Jr., president,
Johnson & Joseph Co., Division of J. C. Hen-
dry Co.; George S. Stroud, president, Hast-
ings; Wheaton H. Brewer, executive adver-
tising manager, California Farmer; and
James K. Lochead, president, American
Trust Co.
Manufacturers Briefed
On Ordnance Purchases
San Francisco manufacturers, and repre-
sentatives of one of the largest buying agen-
cies in the world, were brought together at a
luncheon meeting la.st week which sparked
an exchange of ideas as to how each group
could work more closely with the other.
The buying agency involved in this meet-
ing— fourth of its kind sponsored by the
Chamber's Government Purchasing Sub-
committee with governmental procurement
groups — was the San Francisco Ordnance
District. Presiding was Ben B. Eastmen,
Chairman of the Chamber Subcommittee.
Ordnance District speakers were Byron C.
Heacock, Col. John M.Stark, and Frank Kerr.
Operations, goals and methods of pur-
chasing were explained by the Ordnance Dis-
trict representatives and it was pointed out
that although there will be a "reasonable
decline" in purchases from last year, local
businessmen still have excellent opportuni-
ties to avail themselves of new contracts.
George F. Hansen, Vice Chairman of the
Chamber's Subscommittee, emphasized the
Chamber's many services in putting District
procurement officers in touch with local
manufacturers, referring them to Bay Re-
gion sources for merchandise and services,
maintaining current procurement bid infor-
mation and other activities.
Junior Ambassador Trip
Open To S.F. Youngsters
San Francisco's cultural and commercial
ties with Latin America can be strengthened
through participation by this city in a forth-
coming "Junior Ambassador" tour of South
American countries sponsored by Pan Ameri-
can World Airways and PANAGRA, accord-
ing to the Chamber's World Trade Depart-
ment headed by Alvin C. Eichholz.
American boys ranging in age from 14 to
Hi have been invited by Panama, Columbia,
Ecuador, Peru, Bolivia, Chile and Argentina
to return, this summer, a visit made by 35
of their boys to the United States last (Octo-
ber. The "return visit" will start July 9
from Miami and will last through July .30.
The boys will be entertained by the govern-
ment, schools and service clubs of each
country visited.
Eichholz said it is hoped local boys
may find it possible to participate and in-
vited further inquiries at the Chamber.
Wanted — Bay Region Merchandise
The Chamber's Domestic Trade Depart-
ment reports that Associated Grocerr^
Co-op of Seattle, Washington, represent-
ing 550 stores, is seeking merchandisr
from Bay Region manufacturers both to
sell and to use as premiums or prizes.
The broad coverage of the Co-op enables
it to merchandise many items not nor-
mally associated with the grocery indus-
try. Further information may be ob-
tained from the organization at XW]
Norfolk St., P.O. Box ■-UK'., Sealllc 11
Washington.
Chamber Mining Group
Will Attend State Meet
The Chamber's Mining Committee will
send a delegation to a statewide mining
meeting to be held Saturday, May 15, at
Mariposa in connection with the Mariposa
Courthouse Centennial celebration, accord-
ing to Phil R. Bradley, Jr., Mining Commit-
tee Chairman.
Both the facilities and the meeting per-
mit the inclusion of wives on the trip, Brad-
ley said. Committee members are urged to
make their reservations immediately by
calling the Chamber's Industrial Depart-
ment, EXhrook 2-4511, Ext. 87, since the
Centennial celebration is scheduled for
May 7-l*>.
Expected to attract mining groups and
industry leaders from all over the state, the
meeting will include morning, afternoon and
evening sessions. National authorities on
mining are scheduled to speak, Bradley said.
BAY REGION BUSINESS
Friday, April 30, 1954
jMlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllMIIIIIIIIIIIIIIIIIIIIM^
I Hitting the High Spots |
i With Walt Brown =
W. B. CAMP o-f Bakersfield, backed by the SF
Chamber and many other organizations in the West
{or a second term on the Bd. of Directors of the U.S.
Chamber representing Agriculture, has been re-
elected for another 2 yrs. . . . "guaronteeing the
West sound and vigorous representation," occ'ding
to Chamber Gen. Mgr. G. L. Fox SF's HARBOR
marked its 91st anniversary under State operotion
last Sat., with construction of the two million dollar
World Trade Center standing out as the high point
of the year ohead RAY E. MARKS of Southern
Pacific Co. has been promoted from Asst. Tox Com-
missioner to Asst. to the Vice Pres.: hell remain
headquartered in SF. Marks is a hord-working mem-
ber of the Chamber's Legislative & Natl. Affoirs
Section. . . . JOSEPH O'DONOHUE, the Chamber's
Membership Relations Dept. Mgr., has been elected
a director in the SF Sales Executives Assn. — his sec-
ond 2-yr. term WESTERN AIR LINES this month
emborked on its 28th yr. of regulor scheduled air
tronsportotion in the U.S.; celebrated its "birthday"
in 44 cities throughout the West. . . . PHILIP Mc-
CLURE, Asst. Treasurer of the Chamber and post Jr.
Chamber Pres., looks as if he's on his way to presi-
dency of the State Junior Chamber— if his many sup-
porters have onything to soy about it! (Tomorrow is
election day) CALIFORNIA SOCIETY OF PRO-
FESSIONAL ENGINEERS will put on the largest
trode shown in its history in SF Moy 27-29. It will be
staged in conjunction with the Society's onnuol state
convention, headquartered at the Mark Hopkins.
. . . ESPENET, an outgrowth of the "Do it yourself "
trend, is in business at 3109Geory Blvd.. aiming its
work especially at hobbyists who enjoy woodworking.
The firm sells hardwoods in every stage of manufac-
ture from row lumber to finished furniture— claims to
be the only venture of its kind in the Boy Area. . . .
DR. MORTIMER ADLER'S television series during
May— Sundays, I p.m., KGO-TV— will be on "Man."
The famous philosopher, director of the Institute for
Philosophical Reseorch, will deol with the conflict be-
tween the Darwinian ond the pre-Darwinion theory
of the nature ond origin of man CAL-PICTURES
INC. onnounces that Ivan Essoyon. well-known Boy
Areo photographer, hos joined its staff.
Committee Meetings
GOLDFN GATE TRADE AND MARITIME FES'nVAL
COMMITTEE— April 3(1. El Jardm. 12 noon.
Agenda: "Home Stretch" review of all phases of proRram
l,,r [he Golden Gate Trade and Maritime Festival.
HAWAHAN AFFAIRS SECTION - May S. Commercial
n:>n a.m.
WORLD TRADE ASSOCIATION— Terrace Room. Fair-
nu.nt Hotel. 12 noon. May i.
Agenda: Robt. E. Simpwn. Aetini: Dir.. OAice ol Econ.
Ariaii.. Bur. o( Forciijn Commerce— Bucst .pcaker.
BUSINESS-EDUCA'nON COMMITTEE — May 7, R,K.m
.00. Chamber. 1 1:00-12:00 p.m.
Attnda: Appraisal of Education-Busmeu Day and pi :
for Business-Education Day. November 1.
TECHMCAL PROJECTS COMMITTEE — M>y 7. Com-
mercial Club. 12:11 p.m.
Agcndi: Discussion of water resource dcvLJopiacnt and at-
mospheric pollution
AGRICULTURAL COMMnTEE
Rccm. Fairmont Houl. 12 H p m
Agtndai Film on l<)1> Grand N:
onal world trade legitla-
— May II, Vanderbilt
tional Livestock Eiposi-
AIRLINES AID S.F. PROGRESS
San Francisco Chambergraph* - - No. 6
1943 1949 1953
United sM.iiintiiigP.iyr.ilK
1943 1949
Iniled .■, Plant Ir
UNITED SETS PACE IN PAYROLLS, PLANTS
San Francisco is famous for its great transcontinental and transocean airlines
that operate from the city's multi-million dollar International Airport just 20
minutes from downtown. These airlines have brought wtirld-wide recognition to
San Francisco as the nation's aerial gateway to the Pacific — and they have also
contributed vastly to the city's economic advances.
Linited Air Lines is an excellent example of San Francisco's airlines which
give so richly to The City's progress. Over and above its outstanding service, this
hrm has brought exceedingly large payrolls and industrial investments to San
Fourth largest employer in San Francisco and San Mateo Counties. L'nited's
p.iyrolls have grown from S61.-)58 in 19.^8 to nearly $2.^ milhon in 1953 — em-
ployees, from 1,6-18 in 1943 to -(.566 in 1953.
L'nited's plant investments in hangars, shops, warehouses, and other struc-
tures have grown in value over the past ten years from well under a million to
almost ten million dollars. The figure is expected to exceed $13 million by next
year.
This IS the kind of business confidence and activity' that moves San Francisco
constantly ahead. Payrolls, plant activity, solid service — such arc the keystones
of The City's progress.
Retail Merchants Ass'n Approves Propositions A, B, E
Approval of I'ropositionB "A," "li" ami
"E," which will appear on the June 8 primary
election ballot, has been voted by the Hoard
of Directors of the Chamber's Retail Mer-
chants Association, President J. Howard Pat-
rick has announced.
The Chamber'.>; Hoard of Dirrnlors previ-
ously approved V KS votes on the same propo-
sitions.
Proposition "A" concerns the wage formu-
la of bus and streetcar operators, I'roposition
"B" favors one-man-operated modern street-
cars and Proposition "K" would put into ef-
fect "Plan B" to preser\-e the cable cars.
BAY REGION BUSINESS
WALTER I. BROWN. Editor
Ralph S. CItii, Jr., Aii'l Editor
Pub:iih*d tvrf olhar wmIc at 333 Prn* St . Sar.
FranclBCO. Zon» i. County of San Franc;ico. Cah-
lomia. T«lephon» EXlsrook 2-4511. (Subscription.
On« DoUor a y«ar.} Entartd as Second Ciatt mat-
ter April 26. \UA. at lh» Pott Olfic* ol San Fran-
cisco, California. und«r th« acl oi March 3. 1679
U. S. POSTAGE
2c PAID
San Francisco. Calif.
Permit No, 1880
VOLUME 11 • NUMBER 10
MAY 14, 1954
AHHW^y^ PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
Parking Section Plans
Detailed Study of AH
Proposed Solutions
The Chamber's Parking Section, recently
expanded to expedite the solution of San
Francisco's parking situation, has recom-
mended the preparation of an index-summary
of all parking proposals, and urged that
proponents of various parking plans appear
before regular section meetings to explain
their merits, J. E. Jeliick, Section Chairman,
reports.
At the initial meeting of the expanded
Section May 5, Alan K. Browne, Civic De-
velopment Committee Chairman, explained
the responsibility of the Section as follows:
1. To study the problem of parking in San
Francisco and recommend a policy of action
for adoption by the Chamber's Board of Di-
rectors. The action program would then be
submitted to the newly formed San Fran-
cisco Parking and Transit Council.
2. To include in the scope of the Section's
activity the engineering, financial, economic
and legal factors involved in parking.
The expanded Parking Section, which now
includes representatives of most organiza-
tions in the Municipal Conference, then
recommended preparation of an index-sum-
mary of all parking proposals from the time
of the De Leuw Cather Report to date.
The appointment of the Parking and Tran-
sit Council, composed of top level business
and civic leaders, was announced recently by
Chamber President Jesse W. Tapp and Ed-
ward V. Mills, President of the Down Town
Association.
Philip E. Landis is Chairman of the new
Council.
FsSS and Winter Market
Shows to Attract 50,000
.\ new list of Market Showings in San
Francisco for the summer and fall of 1954,
issued by the Chamber's Domestic Trade De-
partment, reveals that 21 important Market
Showings are scheduled — an increase of
seven over previous reports — according to
Frank Runyan, Chairman of the Market
Weeks Promotion Subcommittee.
The important Market Showings are ex-
pected to attract a total attendance of 5(),()l)0
persons, Runyan said. The list will be dis-
tributed by the Chamber's Domestic Trade
Department to communities in the 11 West-
ern states in order to stimulate attendance of
retailers at the shows.
San Francisco Market Weeks are gener-
ally accepted as among the best of the
regional shows, attracting many thousands
of buyers annually and adding to the city's
prestige as a market center, Kunyan said.
They provide retailers with an opportun-
ity to see a wide variety of merchandise,
compare new lines and offerings, and to make
the best possible selection for their stores.
Golden Gate Trade and Maritime Festival
Next Week Will Salute Port, World Commerce
San Fi-ancisco will honor her great harbor and its international commerce
next week with the opening on Monday, May 17 of the weeklong "Golden Gate
Trade and Maritime Festival."
Through a varied and full program of activities and events, public atten-
tion will be focussed on the port facilities and ships, the men and cargoes
which produce the "Gold Through the Golden Gate." (See a complete program
on Page 3 in the special International Bul-
letin supplement.)
Complete with the traditional and lovely
"Queen" — this year, Betty Jardine of Amer-
\, 'fttf^Jgj^iilWHWBi ican Airlines — the
spven-day program
(alls for a great
number of special
events and activities,
all with one objective
in common: to en-
courage public parti-
cipation in order to
make Bay Area resi-
dents aware of the
^^^^w personal importance
i >^ to them in terms of
iH jobs and prosperity
Festival "Queen" which the Harbor
and it's ships and trade represent.
George E. Talmage, Jr., Pacific Transport
Lines' vice president and chairman of World
Trade Week, traditionally sponsored by the
San Francisco Chamber and the Chamber's
World Trade Association, said, "Each year
we believe that our program and job is more
important than ever, and perhaps it's true,
for it's difficult to think of any time when
our policies and actions had as much effect
on the world. On a national and local basis,
we must surpass previous efforts to reach
the ultimate goal of peace and prosperity,
which really rest on international commerce
between nations."
Other sponsors of the Festival are the Pro-
peller Club (Port of San Francisco) and
the Marine Committee of the Junior Cham-
ber of Commerce. Co-operating in the pro-
gram are the City and County of San Fran-
cisco, the Marine Exchange and the Board of
State Harbor Commissioners.
Admiral Carney to Speak
At C of C Luncheon Today
Armed Forces Day, May 15, will be ob-
served in advance today by the San Fran-
cisco Chamber of Commerce and the San
Francisco Commercial Club at a special
"Armed Forces Day" Luncheon in the Club's
main dining room. Guest of honor and prin-
cipal speaker will be Admiral Robert B.
Carney, USN, Chief of Naval Operations,
Washington D.C.
"A New Look at Unification" will be the
title of Admiral Carney's address. Chamber
President Jesse W. Tapp will preside, and a
large attendance is expected.
S.F. Industrial Expansion
Trend Continues Upward
The number of new industrial projects
reported during the first quarter for both
San Francisco and the Bay Region showed
an increase over the same period last year,
according to a report issued this week by
the Chamber's Industrial Department.
San Francisco's first quarter industrial de-
velopment was up 40 per cent in number of
projects and one per cent in capital invest-
ment over the same period last year. During
March, eight new industrial projects, with
a total capital investment of $.5,6115,000, were
announced in San Francisco — an increase of
three projects and $4,410,000 in investments
over March of last year. New jobs involved
totaled 50, compared with 45 last year.
Capital investments of $1:5,851,700 brought
15 new plants and 39 expansions of existing
facilities to the entire Bay Region in March.
First quarter figures for the Bay Region
show an increase of five new plants and 34
expansions over the same period last year.
JANUARY THROUGH MARCH, 1054
SAN FRANCISCO
! New Pl.int. i 102.000 18 Jobs
1« i:xp.insiDn» 7,120,000 65 Jobs
21 Proifcrj
BAY RKGION
J4 New Pl«nu
111 Expansion.
* 7.222,000
811,447.000
21,}71.460
145 Proj«t«
NORTHERN CALIFORNIA
42 N.w Pl.int.
115 E«p.in.ion.
S32,S18,460
»I4.)19,500
22,221.460
Chamber Action
Highllglils of Ihc Past Tuo Weeks:
1. launched cxpuililitl PjrHiig Siclion work
(P. I)
2. Compiled Iht of Market Shouhigi (P. 1)
3. .Scheduled /li-mc,/ Focri 1 /Jur/««fA<o« (P. I)
4. Ciomplcifd plans for co-sponsorship of
Golden Gtilc Trade and Maritime Feslital
(P. 1)
5. Took action in rail rales case (P. 7)
(f. Planned ileie trade delelopmeiit trip (P. 7)
7. Urged cottvetitiou facilities study (P. 7)
«. C;<mtinucd "Keefi Green" firoitram (P. 2)
'). Took action on tuo federal measures (P. 2)
10. Received results of national firms sunt)
(P. 7)
Friday, Moy 14, 1954
BAY REGION BUSINESS
Only YOU can
1^ PREVENT FOREST FIRES
The Chamber's "Keep Green" pro-
gram for forest and range fire prevention,
which has brought national recognition to
San Francisco, has been expanded and is off
to an early start this year, according to
William J. Losh, Committee Chairman.
Above, left to right, are: Chamber Presi-
dent Jesse W. Tapp, D. R. McNeill, vice-
president of Foster and Kleiser Co., and
Losh, at a billboard donated by Foster and
Kleiser to spread the Chamber's "Keep
Green" message.
Chamber members are urged to get their
"Keep Green" programs under way imme-
diately. Suggested materials for posters,
publicity, mailers, seals, envelope enclosures,
and stamps are available from the Chamber's
Special Events Department, EXbrook 2-4.511,
Ext. 86.
Air Pollution Measure
Gets C of C Attention
Approval of the principal of accelerated
amortization of industrial air pollution treat-
ment works as embodied in an amendment to
S. 2938, now before Congress, has been voted
by the Chamber's Board of Directors at the
request of the Technical Projects Committee.
■The period of amortization, the amend-
ment provides, shall be 60 months following
the month in which the treatment equip-
ment is completed or acquired, or within the
succeeding taxable year. The amortization
principle would be an effective means of en-
couraging the voluntary prevention of air
pollution, according to Glen Ireland, Chair-
man of the Technical Project Committee.
The proposed legislation, S. 29.'i8, provides
for a program of technical research and
studies on the cau,ses and prevention of air
pollution, and for loans to any business
enterprise to aid in financing air pollution
treatment equipment.
Redevelopment Threatened
Opposition to a proviso in the Independent
Offices Appropriation bill which would tend
to discourage the entire San Francisco re-
development program, including the Western
.Addition, Diamond Heights and South Mar-
ket areas, has been voted by the Chamber's
Koard of Directors at the request of the In-
dustrial Development Committee.
James Q. Brett. Committee Chairman, told
the Board the proviso prohibits payment of
capital grants for redevelopment unless in-
cidental uses are restricted to those essential
for residential uses.
Brett reported that officials of the San
Francisco Redevelopment .\gency said the
proviso "would materially and unnecessarily
jeopardize the consummation of many worth-
while redevelopment projects . . . and would
unquestionably result in irreparable damage
to the nation's redevelopment program."
STANFORD AI.IMM MI FT OlM FRENC |
Sianlord alumni
don't for^icl ton
orrow's
Twenty-Second Anni
al Homeco
mint;
Confer-
cncel Recisiration
s at ';:()((
a.m.
in the
fover of Mcmori.il H
all. The m<
rninp
will be
devoted to discussio
ns of Slanf
ord-s
current
.ichievements and aft
■rniH)n \ess
ims V
ill deal
«iih a «idc ran^c <
f current t
.pics.
Contact the Slanl.
>rd Alumni
Asv
Kiaiion
Bimman Alumni H.
use. Stanfo
rd |-
iivervit\
(DAvcnport 2.2(>>.i)
for further
■ nio
malinn.
Senior Citizens Display
Hobby Results at Show
The first Senior Citizens Hobby Show, of
which the Chamber is a co-sponsor, opened
Monday and will continue through May 17
in the sixth floor auditorium of The Empor-
ium, according to Dr. Rodney R. Beard, Act-
ing Chairman of the Chamber's Public
Health Section.
The work of some 200 San Franciscans,
ranging in age from 60 to 102, is included
among the .500 objects exhibited. "The pur-
pose of the show is to stimulate appreciation
of the abilities of our Senior Citizens and to
encourage them to develop and share their
spare time avocations," Dr. Beard said.
"Forfy-Plus" Places 48
Forty-eight jobs since January 1 for men
over 40 years of age is the new placement
record of executive type men made by the
40 Plus Association of Northern California,
Inc., according to Charles T. Root, organizer
and publicity director.
The Association, located at 170 Tenth
Street, MArket 1-Hfi09, invites industry in-
terest and co-operation in its program to
provides jobs for experienced men over 40
years of age of good reputation, with back-
grounds of executive responsibility and
judgement. "When you re-hire an older man.
you save the expense of training a new man
and the older man stays put," said Root.
Growing Importance of
At Conference of Bette
Tln' growing importance of ci\'ii- agtMu-ics
in their relation to the current economy was
stressed at the opening session of the Asso-
ciation of Better Business Bureaus Confer-
ence at the Fairmont Hotel last week by
G. H. Dennison, general manager of the
Better Business Bureau of Pittsburgh. Inc.
Dennison urged that because of the op-
portunities for self regulation under the
present political climate, businessmen should
more fully utilize the sen'ices of their civic
agencies.
He said that while American busines.s leads
the world in the production and sale of goods,
it has not done so well in the area of public
and employee relations. It is now time, he
declared, to "produce and merchnndise iin-
Iiroved relations by Ktrengthening civic
agencies."
Dennison urged businp.ss to "audit the
.ser\'iccs of its civic agencies with the same
Report Shows "E-B" Day
Most Successful Ever
This year's Education-Business Day, April
2, was the most successful in recent years,
from the standpoints of attendance as well
as enthuiasm by business representatives,
according to John A. Remick, Chairman of
the Chamber's Business-Education Commit-
tee.
A total of 619 representatives of the San
Francisco business community visited the
schools — an increase of 117 over actual par-
ticipants last year, Remick reported. The
number of companies represented this year
totaled 191 — compared with 169 last year. i
Typical of many letters sent by business
representatives to school and to the Chamber
following the event, was a letter addressed to
Remick by Louis W. Niggeman, vice presi-
dent of Fireman's Fund Insurance Company,
which read in part:
"All participants felt the program was
well arranged and that the experience was
interesting and informative. Certainly, from
our company's standpoint, the Chamber of
Commerce and your Committee are to be
congratulated on having done an excellent
job in sponsoring Education-Business Day."
Inventory Tax Subject
Of S.F. Senate Hearing
Chamber members will have an ojjpor-
tunity to express their opinions regarding
inventory tax practices — a major headache
to many local businessmen and a subject of
current study by the Chamber — at hearings
of the Senate Interim Committee on State
and Local Taxation, II) a.m., Mon.-Tues.,
May 17-18 in Room 228, City Hall.
W. B. Imholt, Chairman of the Domestic
Trade Committee's Taxation Sub-commit-
tee has directed the Chamber's study of in-
ventory tax practices. Imholt urged inter-
ested Chamber members to be present at the
hearings to cite specific instances of inequi-
ties the tax imposes upon business, manu-
facturing, warehousing, transportation, re-
tailing, wholesaling and other service in-
dustries.
Civic Agencies Stressed
r Business Bureaus Here
care th:it thc\ audit their own liscal .-ilfair-
to determine how best to develop these cui
rent opportunities."
He urged the development of civic agenci'
"beyond any present concept of such agenci'
in order that business may develop an elTi'.
tive united front for community action."
Dennison, twice a pa.st president of tl
.As.snciatinn of Better Business Bureaus. w:i
one of a number of speakers addressing the
conference which wa.s the fortieth annual
one of it.s kind. It opened May 2 and lasted
through May 7, with delegates ntttndir;
fnim the United l^tates. Canaila and llawa
Chamber President Jes.se W. Tapp ».i
another featured siK'aker at the opening »• -
sion May 'f. Representing the Bank of .Ann r
ica N.T. & S..\. where he is executive vh •
president, he spoke on "The Financial World
Obsen-es."
Friday, May 14, 1954
BAY REGION BUSINESS SUPPLEMENT
4^^^,
^«4TE0JttV^€>
SAN FRANCISCO CHAMBER OF COMMERCE
International Bulletin
AND
WORLD TRADE TIPS
GOLDEN GATE TRADE AND MARITIME FESTIVAL
Next week the San Francisco Bay Area will pause to pay
tribute to the ships and cargoes which have made the Golden
Gate one of the world's great tradeways.
In its third year, the "Golden Gate Trade and Maritime
Festival" reflects the increasing degree of joint effort on the
part of local groups to promote our port, expand our trade
and honor our Merchant Marine. This new coordination and
cooperation by the sponsors of the three activities — National
Maritime Day, National World Trade Week and the Harbor
Festival — is ample proof that these groups are aware of the
need for public understanding and support, and are deter-
mined to do something about it on a united basis.
Much has been written and said about the amazing growth
in almost all fields that the West— and the Pacific States par-
ticularly—have experienced in the last decade. What has not
received enough attention, even by business and professional
groups, is the impact of these changes on the future patterns
and volume of our international commerce.
For if San Francisco is indeed the "Gateway to the Pacific,"
only the pessimist will deny the tremendous trade potentials
which face us around the Great Basin, as well as to the South
and East.
To acquaint everyone more fully with the physical facili-
ties as well as with the ships and men who make this trade
possible is the purpose of our celebration.
The program below offers "something for everybody" —
tours, exhibits and parades, technical discussions and ad-
dresses by experts. All are invited and the sponsors hope that
everyone will participate — for our commerce is "everybody's
business."
PROGRAM OF EVENTS
MONDAY, MAY 17
8:30-9:30 A. M.— Registration .it the University of San Francisco for the first Fnr-
crjn Trade Transportation Institute, sponsored by the University and the Marine
Exchange. Inc.
9:30-10:45 A. M.— First general Institute session.
11:00-12:00— Trucking services program at Institute.
1:30-2:30 P. M.— Institute panel discussions.
2:45-3:15 P. M.— Railroad services program at Institute.
3:30-5:00 P. M.— Institute panel discussions.
TUESDAY, MAY 18
9:30-10:15 A. M.— Railroad services program at Institute.
10:30-12:00— Affiliated services program at Institute.
2:00-2:45 P. M.— Steamship services program at Institute.
2:45-4:30 P. M.— Institute panel discussions and film, "Cargoes For Peace," courtesy
: Ik American President Lines.
4 00-6:00 P. M.— Opening of special public exhibit by the French Commercial
" rlor t.f French leather gloves. Rooms 2018-2020'. Palace Hotel. Buyers and
■ ' rs invited during the day.
WEDNESDAY, MAY 19
-Field
r participants in Institute, including tours
. Foreign Trade Zone, Western Pacific Rail-
8 30 A. M. to 5:00 P. M.-
' 1st Bay port facilities, harbo
.irds. Port of San Francisc
12 30 P. M.— .Annual International Trade Luncheon honoring the San Fr.-incisco
ular Corps, Venetian Room, Fairmont Hotel. Speaker: Henry F. Holland.
I inl Secrcury for Inlcr-.^merican .\ffairs. United Slates Dcjiartmenl of State.
si: "United States Trade with Latin America." Sponsors: San Francisco
iber of Commerce, Foreign Credit Chapter of the Credit Managers .Association
. .rthern and Ontral California, the World Trade Association and the For-
Credit Irterchange Bureau. Tickets: S3.00, available from the Chamber,
1 Ai.rook 2-4SII.
4:00-6:00 P. M.— Fr. nch glove exhibit. Palace Hotel
6:00P. M.-l :00 A.M.— Annnal World Trade Week Reception and Dinner-Dance
honoring the San Francisco Consular Corps, Hotel Clarcmont, Berkeley. Sponsored
bs the Oakland World Trade Club, the Oakland Chamber of Commerce, the City
of Oakland, and Alameda County. Cocktails at 6 P. M., dinner at 7 P. M.
THURSDAY, MAY 20
9:00-1 1 ;00 A. M.— Special confere
Noon-W,„l,l Trade Week Lunc
and the Redwmwl Citv Chambei
ices. TranspfjrtatK'n Institute,
icon. Redwooil Cjty Port, sponsored by the Pi
of Commerce. Speaker: Forrest E. Brookma
partner, Atkins, Kroll and Company. Subject: "The Value of World Trade to
Redwood Citv."
Noon-5:00 P. M. — .Air services Institute program, including tour of San Franci.sco
International .Airport, luncheon at Pan American World Airways cafeteria, special
air panel discussions.
4:30-6:00 p. M.— French glove exhibit. Palace HoteL
FRIDAY, MAY 21
10:00 A.M. -Traditional National Maritime Day Memorial Ceremonies honoring
nierch.int sc.imcn lost at sea, on the Golden Gate Bridge.
10:00 A. M.-6:00 P. M.— Special exhibits open without charge in the Ferry Building.
0\er thirt\' world trade, travel, airline and steamship displays plus exhibition of
nrize-\vinning color and black-and-white photographs.
1 1 :30 A. M. — Sjjecial Maritime Day parade, downtown San Francisco.
Noon— National Maritime Day Luncheon, Commercial Club, sponsored by the
Club, Marine Committee of the San Francisco Junior Chamber of Commerce and
the Propeller Club, Port of San Francisco. Speaker: Louis S. Rothschild, Chairman
of the Federal Maritime Board. Subcct: "Maritime Policy — A Look Ahead."
T d-ets: S2.50. available from the Club (EXbrook 2-5332) or the Junior Chamber
(FXh-r>-.k2-4511).
3:00 p. M.— Ceremonies aboard Theme Ship of National Maritime Day.
4 00-6:00 P. M.— French glove exhibit. Palace Hotel.
5:00 P. M.-Rcceplion for Mr. Rothschild. St. Francis Yacht Club.
8:00 P. M.-l A. M.-Merchant Seamen Dance, Embarcadero YMCA.
SATURDAY, MAY 22
9:00 P. M.-l A. M.— Annual International Ball honoring the San Francisco Consular
Corp- and stuilents from abro.id studying in the Bay Area. Rose and Concert
Rooms. I'.ii.ise I lolel. Presented by the Junior World fr.ide Association of the San
. Ch.iinber of O,
ider the
.if the Festival C.
SATURDAY AND SUNDAY, MAY 22 AND 23
All Bvents Open la the Public Wilhoul Charge
10:00 A. M.-4:00 P. M. ( 1 1 :00 to 5;(m on Sunday)— 0[)en house on selected vessels
ided tours for the public. Spi
transixirt vessel, submarine and olhi
the Bay and tours of the port with bi
I-jiibarcadcro from Pier 50 to Fisher
at Maritime Unions' halls and other
the Pacific and Marine Firemen's hal
SUNDAY, MAY 23
2:00 P. M.-Third Annual (lolden Gale Tr.ide anil .M.
extensive and colorful floats. I loward Street on Embare
al tours at Piers 16-18 with Navy destroyer,
ships open for inspection. Free cruises on
ts departing from Pier 16. Free bus tours of
an's Wharf, with slops al special open house
livities. 0|>cn house at the Sailors Union of
SHIPS AND TRADE MEAN JOBS AND PROSPERITY
BAY REGION BUSINESS SUPPLEMENT
Friday, May 14, 1954
TVonlcC ^%adc 7^^
During the G. G. Trade and Maritime Festival, as all
the year around, TRADE TIPS mean new business!
r SViii Framixm Chni
,h,
of Co
uarnnh'i (tn </ firju or
nd,
•idiiol
e Tips, /( i,y suyciesl
,1 1
1. UK,
he made in each ins
Brown. World Trad,
Ih
.'irt nn
I. ExU 711 and refer t
, Di
1 lO,
Stars iiiduale thai n
<nnt
s ond
ences are on file.
EXPORTS
601 — Wooden taJiks for tbe fermentation of boney, for
a capacity of 125.000 to 150.000 liters, wanted by Gen-
eral A. Somoza. No. 112 2da. Calle S.E.. Managua.
NICARAGUA.
602 — Raw materials for tbe majiufacture of cosmetics
wanted by the Kawada Trading Co.. Ltd.. 7. 6 Chome
Ginza-Higashi. Chou-ku. Tokyo. JAPAN.
603 — Imitation jewelrj-, canned gtyods, cbeese, me-
chanical toys and general merchandise wanted by the
Dominion Trading Company. 205 Thomas Street. Kilty
E.G.. Demerara. BRITISH GUIANA.
604 — Old clothes and rags wanted by Doukhan Zabu-
lon & Fils. 114 Rue Georges Clemenceau. Constantine.
ALGERIA.
* 605 — Triturated wheat No. 2 (fine) wanted by Car-
los Alonso, C. por A.. P. O, Box 552. Ciadad Trujillo.
DOMINICAN REPUBLIC.
606 — Vsed clnthlng and used nylon stockings wanted
by American Commodity Chain Stores. Inc.. Katakura
Building, Kyobashi 3-chome, Shuo-ku, Tokyo, JAPAN.
607 — Synthetic sweetening wanted by Socitex. Via
Monte Napoleone 5, Milan. ITALY.
608 — ^'rackers. biscuits, candy, macaroni, spaghetti,
dried and canned fruits wanted by Malvar & Compania,
P.O. Box 164. Camaguey, CUBA.
609 — Tools, hardware, automotive spare parts, air
coolers, electrical appliances, plywood, paint, glassware
and textiles wanted by Joseph Sabbagh, New Sha-
bandar Building, Baghdad. IRAQ.
610 — Machinery, machine tools, dlesel and electric mo-
tors, electrical appliances and hardware wanted by the
Seng Kee Trading Co.. 31 Yenping Road. S.. Taipei.
FORMOSA.
611 — Washing machines, refrigerators and table fans
wanted by Hassan Fahel. P.O. Box 848. Damascus,
SYRIA.
612 — Postal curds, pictures such as landscapes and
religious scenes for schools, and anatomical drawings
wanted by Al-Iktisad, Abdul Samih Afifach. Boite Pos-
tale 415, Aleppo. SYRIA.
« 613 — General merchandise wanted by Guillermo
Garcia & Co., Apartado 118. San Jose. COSTA RICA.
614 — Woolen, rayon and cotton, old or new rags
wanted by Mario Diddi, Via del Gelsomino 15, Prato.
ITALY.
615 — Cotton waste wanted by D. J. John & Co.. Ltd..
7/8 Idol Lane. L-jndon E.C.3. ENGLAND.
« 616 — Canned fruit wanted by John Conroy Ltd..
7/8 Idol Lane. London E.C.3. ENGLAND.
« 617 — Dried Fruit wanted by Damos Ciclitira Ltd..
7/8 Idol Lane. London E.C.3, ENGLAND.
618 — Maciiinery for the manufacture of lead tubes
wanted by Shin Nihon Jitsugyo Co.. Ltd., Isei Building.
3. 1-chome Ginza. Chuo-ku, Tokyo. JAPAN.
619 — Canned fish and foodstuffs, ptiarmaceuticals and
toilet preparations wanted by Alhan G. Aliferopoulos.
28 Odos Pavlou Kailiga Filothel. Athens. GREECE.
620 — Parafflne, phamiaceutlral raw materials and
acetone wanted by Egon Orgach. Rua Augusto Gil 37,
Lisbon. PORTUGAL.
IMPORT
« 621 — I-Tashllghts and flashlight accessories offered
by Sam A, Company, 161 Des Voeus Road. Central.
HONGKONG.
622 — Penmanship works such as proverbs, hohrs and
piH-niH In Knelish. German and Spanish and al.so cultured
pearls and coral offered by T. Halamy. 188 Elfuku-cho.
Suginami. Tokyo. JAPAN.
623 — Fkiwera, Including gladiolus, blue Illy of the
Nile, statlce. leaf of foliage and loaf of foliage, alca-
trass. orchids and eastern llUea offered by Moranchel
Hnos., Sucrs.. Avenida Uruguay 169. Mexico D.F..
MEXICO.
624 — All kinds of Spanish handlcraftn offered by
Transco.. S.L.. San Agustin 8. Madrid. SPAIN.
« 626 — VInyle slippers offered by Futaba 8t Co.. Ltd..
Room 11. Matjtubara Building. 43 Tatamlya-machl.
MInaml-ku. Osaka. JAPAN.
626— .''ieml-tumied shevf) and KtMt skins offered by
Abdul Latif Al-Haji Mahmoud Al-Omar. Khan Al Paitha
Al-Kablr. Baghdad. IRAQ.
627 — Turmeric, ruHhi-tvnut shellN, oilseeds and tdls and
botanical dniK" offfred by Sree Venkatcitwara Turmeric
Company, Dugglrala. Guntur Dt., INDIA.
928— Mlver and sold enihruidered vrlveleen purses,
belts, sandals and othf-r women's wear offered l>y R. B.
Raja A Co.. Shri Krishna Nlvas, P.O. Box 2SS2. Bom-
bay, INDIA.
fl2ft— Fans mndr of betelnut leaves ofTered by Naka-
moto'B. »625 ISO. Yoshmn-cho. Kagoshlma. JAPAN.
« 630 — Prrlon threads offered by K. M. Botda. Roth-
anbaumchaussce 14-1. Hamburg 13. GERMANY.
631 — Spill bmmlMto flshlnn rvMls and jointed bamtioo
AshInK pole* offered (a Arnl Fishing Goods Co.. Ltd,.
2-1 Chome. Asaiiusa K-.magata. Talto-ku. Tokyo.
JAPAN. Illustrated br-chure on file
« 632 — Wonlen kimkIn such as kIovp«, mufllers. stoirs
and raps offered by Kokt Hangyo Co.. Ltd.. 4, l-chome.
Hongokuch'.. Nlhonbafhl. rhuo-ku. Tokyo. JAPAN.
6:i5— <...rHr. i»iiIm. .1. s..tTr.,ii and olhrr Spanish aKrl-
■''•■'- ~ ' Valehano Gonxalei, P.O.
B'
I'-ry yam, cotton material
rildered tahlecloths and
« 635 — Machinery, iron and steel goods, enanielware.
glassware, stationery, electrical appliances and sun-
dries offered by the Nagata Trading Comopany. P.O.
Box 809. Kobe. JAPAN.
* 636 — Varied kinds of leaves, herbs and roots, in-
cluding turmeric, oregano. Chinese beans, ralany roots,
tara. and campo manesia offered by Industrial Brawns
S.A.. Montevideo 535. Lima. PERU.
637 — Cigars offered by La Hermana. South 18th.
Roxas HomeSite. Quezon City. PHILIPPINES.
638 — Berjl ore, titanium and various oils offered by
Manuel Lucio Alves. Rua do Comercio 28-8°. Lisbon.
PORTUGAL.
639 — Grasscloth wallpaper and cat-cr>'ers for dolls
offered by Midland Agencies. 668 Eglri-Uomachi. Shi-
mizu, JAPAN.
-tc 640 — Lacquerware of all types offered by Haga
Shikka Co.. 36. Yamato-cho. Kanda, Chiyoda-ku,
Tokyo, JAPAN.
641 — Indian artware of many varieties, including in-
laid woodwork, brassware. carved ivory and embroi-
deries, B. Karamchand Payaralal. Hoshiarpur, Punjab.
INDIA.
•»( 642 -~ Japanese bamboo blinds and other bamboo
products offered by the Futami Trading Co.. Ltd..
Hankyu Koku Building. 33. Kadota-cho. Kita-ku.
Osaka. JAPAN.
643 — Cyprus produce, including white lahine halva.
sugared almonds. Turkish delights and olive oil, offered
by Nicos K. Shacolas. P.O. Box 744. Nicosia. CYPRUS.
-tr 644 — Artificial flowers, metal expansion watch
bands, costume jewelry and bamboo articles offered by
the Daito Trading Co.. Ltd.. Central P.O. Box 43,
Tokyo, JAPAN.
64.'> — <ltronella oil and rice paper offered by the Jisan-
tan Trading Company. 35 Kunming Street, Taipei, FOR-
MOSA.
646 — Coir mats and matting offered by The Taj Coir
Mills. A. S. Road. Alleppey. SOUTH INDIA.
* 647 — Fishliver oil for feedstuff and pharmaceutical
manufacturers offered by the Kanda Trading Company,
Limited. 4, 1-chome, Kakigaracho. Nihonbashl. Chuo-
ku. Tokyo. JAPAN.
648 — Filberts and almonds offered by Kamil Furtun-
Kahraman Sagra-Lutfu Furtun, Boite Postale 909. Is-
tanbul, TURKEY.
649 — Senna leaves and pods offered by S. Arumugam
& Sons. Tuticorin. SOUTH INDIA.
650 — Drapery material, bedspreads, velveteen and car-
pets offered by two large Italian mills. For details con-
tact the Itato- Australian Chamber of Commerce. 2
Piazza S. Sepolcro. Milan, Italy.
651 — -Aromatic plants offered by Stavrides-Antoniou.
Mytilene, GREECE.
652 — Rubberized silk and cotton cloth offered by
Maruyama Kogyo Co. , Ltd. , 8-3 Mlnamihonmachi.
Higashiku. Osaka. JAPAN.
653 — Glazed, semi-porcelain, wall tile of 4V4x4i/4x7mm
offered by Kamiyama Ceramic Works. 54 Kamiyama-
cho. Tajima-shi Gifu-ken. JAPAN.
-« 654 — Hongkong manufactured goods, especially
enamelware, gloves and flashlights, offered by the
Yangtze Engineering & Enterprising Co.. P. O. Box
1720. HONGKONG. Complete export list on file.
-«( 655 — Iranian products, including hides and sklna.
Persian rugs, oil seeds, furs, sheep casings, cotton and
mineral ores offered by the Iran Rugs & Products Ex-
port Co. Ltd,. Ave. Nasser Khossrov. Scray Rovshan.
Teheran, IRAN.
K 656 — Firecrackers offered by Wah Luen & Co.. 19
Yenchow Street. Sham Shut Po. Kowloon. HONGKONG.
Prices and specifications on file.
« 657 — Artistic porcelalnware and ceramic glftware,
as well as angora and pure wool garments, offered by
the Sabarex Company Ltd., Via Giuseppe Verdi 6.
Milan. ITALY.
658 — Lamps and bulbs offered by the World Industrial
Co.. Ltd.. P.O. Box 23. Shlnagawa. Tokyo. JAPAN.
« 659 — Textiles, yarns, hardware, raw materials,
pharmaceuticals, paper, industrial machinery, chemicals
and general merchandise offered by Jalsons Interna-
tional Corporation. C.P.O. Box 363. Osaka. JAPAN.
660 — Cunned fish and otiier canned goods offered by
Sociedade Corretora. Rua da Concelcao 125. Lisbon.
PORTUGAL.
661 — Fish fertilizer tdhnma, kasha and sundrled sar-
dines), animal bones, skins and coffee offered by Salem-
Mohamed Bassendwah. Camp Aden. ADEN.
« 6A2— l*otlshed diamonds offered by G S. Weiss.
P.O. Box 33. Rlshon-Ie Zlon. ISRAEL.
« 663 — PortUEUrse canned fish offered by Andre M.
Caiado. Travossa da Concelcao 4, Faro. PORTUGAL.
664 — SwM'l almonds offered by Sebastlao Cortc-Real,
Rua da Ponte Nova 72-2". Porto, PORTUGAL.
665 — .\ll t>pes of measurinn and precision touis offered
by Wllhelm U'schhorn. Blelchstra^se Nr. 8-10. Frank-
furt am Main. GERMANY. Illustrations on flic.
66« — l-lushllihtsand flashlliht. aulnmobiir and < hrtst-
mas bulbs offered by the Vu Wah Trading A I>cvelMp-
menl C<... Lid . P O B..x 1630, HONGKONC,
6A7 — Many types of farm machinery, such as Inadlns
rrHnes, farm wagons and different kinds of traltrnt,
offered by Machlnex. P O Box 146. VeJIe. DENMARK
Catalogue on file,
« nan — Safety malrhrs offered by N, V, Rolter-
damschr G<»ederrnhandel. KeliersKracht 648. Amster-
dam C . HOLLAND.
609 — < ulllHlsh bone offered by Jnaqulm Perelra Jun-
ior. Avenida Ant<inli> Jose P'Almelda 46-2*. Usbon.
PORTUGAL
« 670 — Varied Relaian prodDeta, includlnR many types
of glassware, metallurglral priKluct* bolls, wire, net-
ting, tubes. >oisis. rails sanltsry articles, machine
\<n\\%. table sets and porcelain, offered by Oeorgcs BouB-
man. 149 Rue Brouchcterre. CharttKl. BKUIIUM.
671 — Cultured pearls offered by owners of pearl farm.
The Oriental Pearl Inc.. Central P.O. Box 99. Takaraya
Building, 70, 1-chome, Morigo-Cho. Atsuta-ku, Nagoya,
JAPAN.
672 — Hard paper cylinders and pipes, ollsllk, shellac
paper and mica foil offered by Isovolta Oesterreichisches
IsoHerstoffwerk K. G,. Wemdorf bei Graz. Styria.
AUSTRIA.
673 — Ribbons, including elastic and Jacquard, offered
by Piestinger Bandfabrik Dietrich & Schllcher. Schotten-
gasse 4. Vienna 1. AUSTRIA.
674 — Chemical and pharmaceutical specialities in the
form of tablet.s and Injections offered by Leopold & Co.,
Koeroesistrasse 48. Graz, Styria. AUSTRIA.
675— Ski and mountain boots offered by Alfred Enzen-
hofer. Feldkirch-Gisingen. Vorarlberg, AUSTRIA.
676 — Lacquers and dyes offered by Carl Manchen.
Kalchberggasse 1. Graz. Styria. AUSTRIA.
677 — Beaver lamb and velour lamb furs and white and
colored fur shoe linings offered by Merino Knebl & Dlt-
rich, Eisengasse 3. Graz-Eggenberg, Styria. AUSTRIA.
678 — Natural, finely ground graphites of all kinds
offered by Grafitbergbau Kaisersberg Franz Mayr-
Melnhof & Co., Brahmsplatz 6, Vienna 4. AUSTRIA.
679 — Sickles, machetes and similar equipment offered
by J. Mosdorfer. Weiz. Styria. AUSTRIA.
680 ■ — Wood ftberboard offered by Oesterreichische
Novopan-Holzindustrie A.G.. Goess. Styria, AUSTRIA.
681 — -Axes, hatchets and clamps offered by Nierhaus*-
sche Hammerwerke, Muerzzuschlag, Styria. AUSTRIA.
682 — Full Une of men's hats offered by Josef Plchler &
Soehne. Koeroesistrasse 7, Graz. Styria. AUSTRIA.
683 — Paprika and spices for the meat packing In-
dustry offered by Josef F. Kahlert. Rechte Wienzeile 37.
Vienna 4. AUSTRIA,
684 — Hemp prtKlucts, including twines of all varieties
and netting, offered by Hanf-, Jute-, und Textllll-
Industrie A.G., Boersegasse 18. Vienna 1. AUSTRIA.
685 — Textile spools for textile mills, flyer pipes for
spinning mills and handles of all kinds, offered by Welt-
zer & Soehne KG.. Weiz. Styria. AUSTRIA.
686 — Loden coats and men's and women's wear offered
by Styria Wolfgruber & Co,. Gritzenweg 6. Graz-Wet-
zelsdorf. Styria, AUSTRIA.
687 — Mountain and ski boots offered by Johann Fitz,
Gaenslestrasse 10. Lustenau, Vorariberg. AUSTRIA.
688 — Handlooms, useful In home manufacture of
woven yard goods, shawls, drapes and rugs, offered by
Web-Fix. Hauptplatz 24. Linz, Donau. AUSTRIA.
689 — Leather for prostheses, Industrial belts and simi-
lar articles offered by Eberstaller & Co.. Ybbs Donau.
LOWER AUSTRIA.
690 — Bicycle and motorcycle motors, also a small
motor bicycle, offered by Halleiner Motorenwerk A.G.,
Exportabteilung. Schopenhauerslrasse 32. Vienna 18.
AUSTRIA.
691 — AuxlUar>' machines for the textile Industrj- of-
fered by Starlinger & Co.. Mollardgasse 85A, Vienna 6.
AUSTRIA.
692 — PrecLslon reduction valve for draft beer installa-
tions and a special beer faucet (tffered by E. Wulte A
Cle.. Koeroesistrasse 59. Graz. Styna, AUSTRIA.
693 — Diesel accessories and pumps for dlrsel motors
offered by Frledmann & Maler. Burgfried 17, HUeln.
Salzburg, AUSTRIA.
694 — Bosnian -design handmade moccasins with leather
or rubber soles uffered by J, Marx & Co,. Pressgasse
10 7. Vienna 4. AUSTRIA,
695 — Glo\e sewing machines and hand fllllng marlUne*
offered by Engler Maschlnenfabrik Brunnt-r A Co..
Rissaweggasse 12-14. Vienna 10, AUSTRIA.
696 — Household sewing machine which uses wf>ol
yarns as well as cotton thrruds offered by Messerschmitt
Ge.s.m.b.H. Tirol. Kcmaten bel Innsbruck, Tyrol, AUS-
TRIA.
697 — Micro analysis apparatus offered by Paul Haack.
Garelllgasse 4, Vienna 9. AUSTRIA.
698 — White and cokired iMid cr>-stal — handcut, hand-
pollshed, engraved and paint or gold decorated — offered
by C. V RettI & Cle.. Kramasch. Tyrol. AUSTRIA.
699 — Leather u ristwaleh straps of all kinds offered by
Ludwlg Karl. Mlllergai<se 22. Vienna 6. AUSTRIA.
700 — (lullts. white and cokired bed Unrns and shoulder
pads offered by H. Weber A Co., I-'uersienfeld. Styria.
AUSTRIA.
701 — Hicycles, n>ntArcyrle«, stationar)- nrtolors and dle-
seis offered by Sleyr-DalmlerPuch A.G.. Schwarzen-
bergplatz 5. Vienna I. AUSTRIA
702 — .statlonar>' and nw^able gas motors, including
two-cylinder engines for small cars, offered by Rolax-
Werk AG,. Wels. Upper Austria. AUSTRIA
703 — I,4wtiw>r bags for all t>'pr« of cameras uffered by
Doerr A Szlvatz. St'iiberggnssr hh. Vienna h. AUSTRIA.
704 — (lold-looled Irather giiods offered by Krich Guen-
ther. Mariahllferslrasse KiT. Vienna 6. AUSTRIA.
70A — WlndnwM and dtmrs. mIs" w<>..den pipe lines, of-
fered by J'.!.rf Iwkmmrr. KneKlach. Styria. AUSTRIA,
706 — UfMNlworklng nuirhlne« nitfa hjdniolle feetds aatf
rrmole controU offered by Plnl A Kay. Rueckerlgaase
17. Vienna 16 AUSTRIA
707 — V\t and larrh lumber, rallrrtad Wr% and tanning
material offereil by David Bauer. Neumarlct. 8t>rla.
AUSTRIA
7011 — \^'ooi and eolton frltlng ffnr the paper and eelM-
k>se Indostrtew offered by Hutter A Schranti. Windmuebl-
gasse 2ft. Vimna 6. AUSTRIA
700 — Terhnlcal felu, such as felt disks and felt tools,
offered by Krstr Wiener I-lllfabrik M Ha«elboMk. W.
Queckf. .s.-hmrrllnKplati 2. Vienna 1. AUSTRIA.
7in~ltMtii<lrlii| and iiKHriitliirnl rhrmlrHU. >tr«-1 snd
imn r- ■ ■
Friday, May 14, 1954
BAY REGION BUSINESS SUPPLEMENT
TWO LUNCHEONS HIGHLIGHT WEEK'S FESTIVITIES
international Trade Luncheon
Honoring the San Francisco Consular Corps
WEDNESDAY, MAY 19, 12:30 P.M.
VENETIAN ROOM, FAIRMONT HOTEL
Speaker:
HENRY F. HOLLAND
Assistant Secretary of Stale for
hiter-American Affairs
Subject;
"UNITED STATES TRADE
WITH LATIN AMERICA"
Tckels, $3.00, available at the Chambe
of Commerce, 333 Pine Street,
EXbrook 2-4511.
Sponsored by: San Francisco Chamber of Commerce, Foreign Credit
Chapter of the Credit Managers Association of Northern California,
World Trade Association, and Foreign Credit Interchange Bureau.
National Maritime Day Luncheon
Saluting America's Mercljant Marine and Men
FRIDAY, MAY 21, 12 NOON
SAN FRANCISCO COMMERCIAL CLUB
Speaker:
LOUIS S. ROTHSCHILD
Chairman, Federal Maritime Board,
and Federal Maritime
Administrator
Subject:
"MARITIME POLICY-
A LOOK AHEAD"
Tickets, $2.50, available at the Com-
mercial Club (EXbrook 2-5332) and the
Junior Chamber (EXbrook 2-4511).
Sponsored by: Propeller Club, Port of San Francisco; Marine Com-
mittee, San Francisco Junior Chamber of Commerce; San Fran
Commercial Club.
DON'T MISS THESE OUTSTANDING EVENTS! MAKE YOUR RESERVATIONS EARLY!
713— Pilchards In tomato s
offered by Compromersol, 11 i
FRAN'CE.
713 — Provincial fnmitiire and copies of antique furni-
ture, also furniture manufactured to order from draw-
ings, offered by Blanc. Morel & Cie.. Boulevard de
I'Hippodrome. Bourg. Ain, FRANCE.
EX PORT- IMPORT
-» "H — .Iap:ine>e t*-xtile fimi interp>it<-d in both export-
ing and tmportine te.vtile flnKhed products, plereKtHKls
and raw materials. Offer a complete line of underwear,
ready-to-wear, stockings and hose for men. women and
children, as well as yarns and woolen goods. Renown.
Sasaki Elgyobu Co., Ltd.. 1. 3-chome, Odemma-cho.
Nihomhashl. Chuo-ku, Tokyo. JAPAN. Illustrated bro-
chure on file.
^ 71.%-— Korean Arm interested in importing metaiN,
niachlner>-, textiles. indTistrial and pharmaceutical
Chemicals, grains and general merchandise; offer min-
eral ore and nea and domestic products. Samwoo Indus-
trial Co., Ltd,. Central P.O. Box 95, Seoul, KOREA.
716 — European Sales Co.. P.O. Box 152, Georgetown,
BRITISH GUIANA, offer used and new postage stamps
In wholesale quantities; wish to Import phjlatellr sup-
plies such as albums, catalogues and stamp mounts,
also watches, cameras, and classical records.
717 — Nigerian firm wishe.s to import general merrhun-
dlse; offers Nigerian products and produce. S. A. Afoke
A Sons. 2 Oke-Arin Street. Lagos. NIGERIA.
7I8-— The Daeyung Industrial Co.. Ltd.. 21 Sokong-
Dong Choong-ku. Sarowha Building, No. 302, Seoul.
KOREA. wLsh to import textiles, papers, rliemlcals,
medicine, machinery and all types of equipment: offer
raw materials such as tungsten, graphite, Quorlte and
molybdenum. Also desire to represent American firms In
connection with the F.O.A. program in Korea.
REPRESENTATIONS
7I!» Larochf & Cjc. Coj;nac, Charente, FRANCE,
te*-k axent fur their cognac.
720^French firm wl.shes representative for their Al-
satian wlne«>. Jean Zimmer. Rlquewlhr, Haut-Rhln.
FRANCE.
721 — .\Kent wanted for French rhampagne by G. H.
Martel &. Co., Epernay. Marne. FRANCE.
722 — .^Kent wanted for an Instant cleanser for plastic
artificial teeth- Brand-m. Limited, 21 Eden Quay. Dub-
lin. IRELAND.
« 723 — Iraqulan firm wishes agency for ranned goods
such as Jams. fish, beans and other vegetables, all types
of foodstuffs in Jars and cheese, butter and syrups.
Hadl Mehdl Al-Wazzan &. Bros., Basrah, IRAQ.
72+— French firm wishes to ret^renent American mcnu-
farturer of hypodermic and snrgleal needles In France
and the colonies. Sf^fctete Dauphlnolse de Courtage.
B<jlte Poalale 107, Voiron. FRANCE.
725— Christian MuUer & Co.. P. O, Box 210, Oslo.
NORWAY, wishes to represent exporters of dried fruits,
including prunes, apricots and raisins,
726 — British firm would like to a^t as bujlng and con-
firming agents for the purchase of all classes of mer-
chandise in the United Kingdom. Welback Trading Co..
29 Cork Street, Piccadilly. London W.l, ENGLAND.
727 — Philippine firm seelts exclusive agency for manu-
facturers or exporters of Iron, steel and metal products,
automotive parts, accessories, hardware, construction
materials, glass sheets and office supplies. Magdangal
and Company. P.O. Box 1181. Manila. PHILIPPINES.
* 728 — ^Italian firm seeks ktcal representative for their
precision parts and electrical and electronic products.
Sino S. Saltiel (Italia). P.O. Box 1487. Milan, ITALY.
729 — Indian firm seeks agents for the sale of kapok.
cotton waste, crude drugs, herbs and musk. Saha
Brothers, 40-2 Strand Road. Calcutta 1, INDIA.
-tc 73(K-German manufacturer of machine tools, as
weU as machines for the chemical, provisions, chocolate
and raining Industries, wishes representative for their
products. Josef Krlescher. Grimmstrasse 39. Dussel-
dorf. GERMANY.
731 — French manufacturer of hardware, including
coat hangers, bottle baskets and raci<s. and circular
linen dryers, seeks agent for their products. L'Embou-
tlssage Industriel. 22 Rue Olivier-de-Serres. Vllleur-
banne. Rhone. FRANCE.
732 — Elablissements Guy, Givors. Rhone, FRANCE,
seek agent for their children's cars, motor bicycles,
scooters and bicycles. Price list and illustrations on file.
733— Nigerian firm wishes to represent .American
manufacturers. Musltafa Makanjuola. P. O. Box 8.
Ibadan, NIGERIA.
73-1 — Representative for Philippine products. Including
leaf tobacco, cigars, woven fabrics, handbags, logs,
lumber and other forest products, wanted by the Mar-
vex Commercial Company. P. O. Box 2502. Manila.
PHILIPPINES.
735^Iranian firm wishes to art as shipping agent for
the Persian Gulf ports of Khorramshahr-Abadan and
Bandar Shahpour. S. H. Ahmad Zadeh & Son. Khor-
ramshahr, IRAN.
736— Ecuadorian firm wishes representations of all
types. Morales &. Proano. P. O. Box 4551. Guayaquil,
ECUADOR.
737 — Slmex. Blrkebakken 27, Holte, DENMARK.
manufacturers of children's cotton dresses, wish to
appoint an exclusive agent for their product In <'Bllfor-
nla. Prices and Illustrations on file.
73K — Representation for general merchandise wanted
by Agendas Bouza. Calle 15. Avs. 11/16, 1462, San
Jose. COSTA RICA.
739— American, desirous of remaining In Korea after
Army assignment Is over, seeks repreM-ntatlon of An>erl-
rin firms there, nr other employment. Captain David
Nero. Hq. 167lh Trans. Truck. APO 973. c o PM. San
Francisco. Calif. Qualifications on file.
« 740-Cuban firm wishps exclusive representation
with manufacturers of all t>'pes of merrhandine. A. R.
Acosta Rendueles. Edlficlo Bacardi. Havana, CUBA.
741 — Italian manufacturer of cutlery, scissors, shears,
and pruning shears seeks distributor for their product,
Soc. Angesa, Piazza S, Maria Beltrade 2. Milan. ITALY.
* 742 — Exclusive agency for German watches and
imitation jew'elr>' tiffered by the manufacturer, Edgar
Schubert, Holstenwall 10, Hamburg 36. GERMANY.
* 743 — Spanish producer of wines and fruit wishes
to appoint an agent for the Pacific Coast. Compania
Mata. Malaga. SPAIN.
744 — Lucy Borchard Shipping Limited. P.O. Box 1452.
Haifa, ISRAEL, with established offices in Haifa and
Tel-Aviv, wish to represent ships or lines intending to
call on Israel ports.
* 745 — Interimpex. P. O. Box 204, Skopje, JUGO-
SLAVIA, wishes t« represent manufacturers Interested
in doing business In Jugoslavia. Also exports goods such
as carpets, filigree, carved works and tobacco.
746 — German firm wishes to appoint agent for their
line cutlery, including nail and cuticle clippers, surgical
and dental instnimenls, manicure sets and scissors.
Schmitz & Muller. Postfach 129. Sollngen-Ohligs, GER-
MANY.
* 747 — Nicaraguan firm ivishes t« represent producers
of canned fish, canned fruits, textiles, chlnaware, glass-
ware, hardware and general merchandl.se on a commis-
sion basis. C. Parkinson, Apartado 314. Managua,
NICARAGUA.
SPECIAL NOTICES
74R — Mr. L. Fokkema, Manager of the Nederlandae
Export Combinatie. an organization of around 150 of
the principal manufacturers of Holland, advises that
they have opened iin office where eommerrtal Informa-
tion, English-speaking seeret.irles and other ser\ices are
avulliible free of ehiirge for traveling businessmen.
* 749— The Pacific Export Co.. P. O. Box 22. Seoul.
Korea. L. I. Baker. President, advise of their newly
opened offices In Korea and their desire to art as repre-
sentatives for Arms there or as a source of rommerclal
Information, in the latter capacity publishing a weekly
factual newsletter. They will also act as confidential
correspondents on request.
« 780— The Canadian firm of Crawley Films Limited.
Ottawa 3. Ontario, producers of flllms for business. In-
dustry, government, education and television, are In-
terested in c«nt: rtlng any posNlbte film proiluetlon rus-
(omers. These films are non-theatrical for sales pro-
motion, advertising, public relations, etc.. and have
been filmed in many different countries and in many
difTerent languages.
* 751- Japanese firm wishes to export shell buttons
to It tin Amerlean countries through Arms In Knn Fran-
elsro. Marul Trading Co.. Ltd.. Nippon Building 79.
Kyomachl. Ikutaku. Kobe. JAPAN.
7A2- -French lirm wlshe* to sell patent for a signal
device whirh would lessen traffir areidents by better
controlling traffic. P. Dorlval, 21 Rue Perronet, Neullly-
S Seine. FRANCE.
BAY RHGION BUSINESS SUPPLEMENT
Friday, May 14, 1954
WORLD TRADE BRIEFS
43rd Annual Convention of the Ameri-
can Association of Port Authorities will be
held in San Francisco, October 25-29— for the
first time since 1936. Delegates from through-
out the Western Hemisphere will attend.
Acar Propaganda, Ltda., Rua Vieira de
Carvalho, 172, Sao Paulo, Brazil, advises that
they have fullest advertising and market sur-
vey services and invite inquires.
List of Taiwan foreign traders has been
published by Bureau of Foreign Commerce-
includes over 500 importers-exporters, avail-
able for $1 a copy.
L. A. I. — Italian Airlines — has opened
San Francisco offices at 212 Stockton Street;
telephone YUkon 2-3787.
Factory space — 44,000 square feet of it-
is available in Welland, Ontario, according to
the Canadian Consulate General here. Details
available on request.
Export Market Opportunities for U.S. A.
Manufacturers is the title of a new booklet
by the Alcoa Steamship Company which em-
phasizes the Caribbean market area.
Services offered by the British Consular
Service are detailed in a brochure received
from the Consulate General here — copies
available on request to the Chamber.
Two new Norwegian products are de-
scribed in information received from the Con-
sulate General in San Francisco: a protective
coating tor outside use, "fluid roofing paper, '
with reported unusual qualities; and a method
for moulding under high pressure cement and
excelsior to produce prefabricated sections for
building construction.
Our members planning trips to France
arc cordially inviteil to visit the offices of the
American Chamber of Commerce in France,
2 1 , Avenue George V, Paris, and Manager F.
Paul Parish offers full facilities and services
to visiting San Franciscans.
Japan Sewing Machine Exporters' As-
sociation has been organized, according to
K. Sho, first president. Among other objec-
tives, it plans issuance of certificates of origin,
market studies, etc.
"Junior Ambassadors" from the United
States will tour South America, departing
July 9, and repay a similar trip here last year
hy 35 Latin American boys, Pan American
World Airways and PANAGRA have an-
nounced.
New Comprehensive Export Schedule
containing all Department of Commerce ex-
port control regulations is now on sale at $1 1
(including loose leaf supplement service) from
the Regional Office here in the Flood Huilding.
Trade Fairs abroad include the forthcom-
Mig International Samples Fair ot Triesie.
June 17 to luly 4; Fourth European Ma-
chine Tool Exhibition in Milan. Il,ily, Sep
KinlK-r 14 to 23; .uul the Sixth German
Handicrafts and Trade Fair oiKncd May 12
II Munchen.
ABOUT THIS ISSUE
T/ii>- issue oj BAY REGION BUSINESS
cames II speciiit supplement — a copy oj ihc
Chumbers monthly INTERNATIONAL BUL-
LETIN, puhlished hy the World Trade Depurl-
merit.
The two publications are combined in ib-s
edition to jacililate presentation oj the program
nj the Golden Gale Trade and Maritime Fcs-
liial.
Regular issues oj the INTERNATIONAL
BULLETIN are sent to Chamber members who
request it because oj their special interest in
world trade and shipping. In addition to its
contents oj world trade news and comment, the
Bulletin contains extensive listings oj overseas
trade opportunities — the "World Trade Tips"
f see pages 4 and 5}.
FOREIGN DIRECTORY LIBRARY OPEN
,\n outstanding collection of current directo-
ries, trade lists, manufacturers' registers and
similar reference material from overseas is
available for use in the Chamber's World
Trade Department. Recent additions include:
Ubersee Post ("Overseas Post") published
in Nuernberg, Germany, each month in Eng-
lish; March issue contains 278 pages of articles
and ads on industrial and consumer products.
Conjuntura Economica — International
Edition, published in Rio de Janeiro. Febru-
ary issue in English contains detailed review
of the Brazilian economy last year. 135 pages.
Trade and Industry of Japan — 1954.
176 pages in English.
Industrial Kumamoto (Japan). Well-
illustrated review of this interesting prefecture.
Australia's Continuing Development —
published by the .\ustralia and New Zealand
Bank. Ltd. 'ill pages, well detailed.
Economic Survey (1953) and Annual
Report, both published by the Svenska Han-
dclsbanken of Stockholm, Sweden.
Journal of Industry and Trade, New
Delhi, India— Decemlier and January issues.
German Export Catalog — 318 pages, in
lour languages including English.
Japan Trade Directory, 1954 — 550 pages,
well indexed and in l^nglish.
Hamburg's Industry, a 45-page economic
studv In Hamburg Dept. of Foreign Trade.
Exports of Australia — 64-pagc magazine.
Buvoha Trade Letter published in Amster-
dam, cciiuains luiiulrcds of Dutch trade in-
quiries; also will publish inquiries without
charge on Uhalf of San Francisco firms.
Scientific Instruments and Medical Diag-
nostic Instruments made in Germany —
Iwo well pruned technical directories with
manufacturers' nanus.
Wirtschaftsring Austria — 184-pagc direc-
tory of .\ustrian manulaclurers.
Machinery Lloyd — Overseas Edition ol
260 page I'.rilish m.igazine.
It.ilian-Amcrican Business.
Journal of the Istanbul Chamber.
Electrical and Radio Trading Yearbook,
1954. Ixctllenl 1S2 p.ige lirilish c.italog.
1 hesc arc bul a (cw samples ol the many
directories, rc(x>ris. magazines and other ma-
terial recciveil daily hy the World Trade F>-
partmeiit ami available lor mcmlx-rs' use.
INTERNATIONAL BALL TO HONOR
CONSULAR CORPS AND STUDENTS
The social highlight of the Festival program
will Ix: the traditional International Ball on
Saturday evening, May 22.
Honored guests at the gala event will be the
San Francisco Consular Corps and students
from abroad studying in the Bay Area.
According to Victor V. Shick, president of
the Junior World Trade .•\ssociation, which
presents the Ball under the auspices of the
World Trade Week Committee, this year's
affair should have almost 1,300 students from
fifteen campuses in attendance.
The Ball will be held in the Concert and
Rose Rooms of the Palace Hotel.
Under arrangements by a committee of
junior traders headed by William Escherich,
the Ball will include music by Eddie Harkness
and his orchestra, an outstanding entertain-
ment program and presentation of Miss Golden
Gate — Queen Betty Jardine.
Displays, Radio, TV, Posters:
All Media to Carry Program
The message of the (jolden Gate Trade and
Maritime Festival — to increase public aware-
ness of the issues of yvorld trade and its im-
portance and their interest in their harbor and
its ships — will be carried by all available
media, according toWorld Trade Week Chair-
man George E. Talmage.
Under the direction of the Festival Com-
mittee, a three-color poster with a modern
motif depicting the Golden Gate and its trade
has been produced and is available for free
distribution. Attractive car cards have also
been prepared to be featured in Municipal
Railway vehicles and Greyhound buses in the
area.
RADIO AND TELEVISION
Kits (it material for radio and television use
have been distributed which include back-
ground material, s[X)t announcements and the
offer of speakers, records, "interviewees" and
exhibit material.
.\n active sjKakers' committee under the
direction of RolK-rt E. Boeddiker of the Junior
Chamber and Henry F. Grady, Jr., of the
Junior World Trade Association, has placed
more than thirty speakers Ix-forc service clubs,
professional groups and school audiences.
DISPLAYS FEATURED
With coordination by W. B. Gribbic of the
World Trailc .\ssociation, co<hairmcn Robert
Helton and James Hayncs have arranged for
downiown store window displays of posters,
ship models and im|X)r(cd products.
For the first time, the San Francisco Con
sular Corps and the Foreign Chamliers ol
("ommcrce here have pooled ihcir elTorls in
providing imported products and foreign
|xistcrs for such display material. An outstand
ing anil extensive exhibit will also lie featured
in the Ferry Building ( sec program on page 3 )
.\ s|X-cial brochure describing the events to
be ollcrcd the public as well as the ihips and
facilities which our international trade requires
will lie distributed during ihc week, with
copies also available from the Junior Chamber
of Commerce.
'i
BAY REGION BUSINESS
Fridoy, May 14. 1954
ONE HUNDRED YEARS of constructive
service to the City and County of San Fran-
cisco and its people were honored by the
Chamber recently when the business leaders
shown above were awarded "Century Certi-
ficates of Honor" signed by Chamber Presi-
dent Jesse W. Tapp. Representing firms
celebrating their hundredth birthdays in
1954, the recipients were: standing, left to
right, (Editor's note: this corrects last
week's caption): M. D. Weill president.
Raphael Weill & Co. (The White House);
Edith Burns, treasurer, S. H. Tyler & Son;
Leland D. Adams, Jr., president, Johnson &
Joseph Co., Division of J. C. Hendry Co.;
and Albert Santtucci, Jr., vice president,
Thomas Allec Corp. Seated, left to right, are:
George S. Stroud, president, Hastings;
Stuart N. Greenberg, Jr., M. Greenberg's
Sons; Wheaton H. Brewer, California
Farmer; and James K. Lochead, president,
American Trust Co.
C of C Takes Exception
To ICC Examiner Report
The Chamber this week filed with the
Interstate Commerce Commission a brief of
excentions to the proposed report of Ex-
ammer Marion L. Boat in a case involving
rail all-freight rates between California
Oregon and Washington.
G. L. Fox, Chamber General Manager, said
the brief charged the Examiner failed to
give due weight to the evidence and argu-
ment in concluding that the rates are not un-
lawful.
Walter A. Rhode, manager of the Cham-
ber's Transportation Department, asserted
in the brief that the San Francisco rates
are unreasonable in relation to the Los An-
geles rates; that they deprive the San Fran-
cisco area of the benefits of its geographical
location, hamper its industrial growth, pre-
vent freight forwarder service and are un-
duly prejudicial to the area and preferential
of Los Angeles.
Error on the part of the Examiner in not
so concluding is charged and oral argument
before the Commission itself is reciuested.
Nat'l Secretaries Week
Slated for May 23-27
The American secretar.v, whose profes-
sional skills, efficiency and loyalty contrib-
ute so much to the management of business,
will be honored during National Secretaries
Week, May 2li-29, according to G. L. Fox,
Chamber General Manager and one of the
industry sponsors of the observance.
In reque.sting that Chamber members par-
ticipate in observance of the week. Fox
pointed out that the purpose is to draw pub-
lic attention to the advantages of a career
in professional secretaryship, and thereby
help alleviate the current secretarial short-
age.
A program of events in observance of the
week is being planned by the Golden Gate
Chapter of the National Secretaries Associa-
tion.
National Firms Respond
To S.F. Chamber Survey
.A.n intense interest in the Western market
is indicated by the excellent response from
more than 1,500 national manufacturers
queried recently by the Chamber's Domestic
Trade Department for the purpose of stimu-
lating their interest in San Francisco as the
market center of the West.
More than 25 per cent of the firms writ-
ten replied within two weeks, and additional
replies are being received daily, according to
B. W. Pickard, Chairman of the Market
Center Development Subcommittee.
A number of firms have indicated their in-
tention of expanding West Coast distribu-
tion facilities in the near future, Pickard
said. Others have requested the Domestic
Trade Department's assistance in establish-
ing sale representation.
The Department is servicing special re-
quests, resulting from the survey, for statis-
tical information to be used in studies to de-
termine the feasibility of entering the West-
ern market by locating in San Francisco,
Pickard reports, and "It is anticipated that
many new business connections will be es-
tablished between local distributors and the
national concerns surveyed" through this
aggressive Chamber servvice.
Chamber Trade Trip To
North Bay Communities
Members of the Inter-City Section of the
Chamber's Domestic Trade Committee will
make a trade development trip to San Ra-
fael, Petaluma and Santa Rosa Wednesday,
May 2fi, it was announced this week by Stan-
ton R. Haight, Section Chairman.
Purpose of the visit will be to acquaint
San Francisco businessmen with current
tii-nk ng, problems and issues in the North
Bay communities, toward the end of increas-
ing their trade with San Francisco, Haight
said.
James T. Lang will serve as Trip Chair-
man. The delegation will leave the Chamber
at 8:30 a.m. via chartered bus and groups
will be assigned to each city. Following
morning discussions of trade problems and
relationships, trade development and busi-
ness activity with local hosts, the groups and
their hosts will meet for joint luncheons.
URGE STUDY FOR CONVENTION FACILITIES
Airport Fete in August
Plan.'i are progressing for a celebration
Aug. 27-28-2!) which will mark the opening
of the new Terminal building at San Fran-
cisco International Airport, according to
Chamber Director Clay Bernard, chairman
of the Executive Committee for the Dedica-
tion and Flight Festival.
"The new Terminal building will be the
most efficient and beautiful in the world,"
said Bernard, who is also Chairman of the
Chamber's Aviation Section. More than 250,-
00(1 persons are expected to attend the three-
day celebration sponsored by the Chamber.
Junior Chamber and Public Utilities Com-
mission.
J. J. Dierssen of the Junior Chamber is
General Chairman of the celebration. O. Ken-
neth I'rvor of the Chamber's Aviation Sec-
tion is Chairman of the Finance Committee.
The urgency of the need for more adequate-
convention facilities in San Francisco was
emphasized again last week b.v the Chambei
whose Directors went on record favoring a
"proper" bond issue for the construction of
an exhibit hall under the surface of the
southerly half of the Civic Center Plaza.
The Chi;:nber's approval of a bond issue
going before the voters, however, was con-
ditioned upon ascertainment of approximate
costs in auvance through soil tests by the
Department of Public Works. The Chamber
advocated allocation of .$5,(1011 by the Board
of Super\'isors for this purpose.
Dan A. Giles, Chairman of the Capital Im-
provement and Land Use Section, pointed out
that San Francisco needs the proposed under-
ground facilities "in order to compete prop-
erly with other large cities in securing con-
ventions."
An exhibit hall under the surface of the
southerly half of Civic Center Plaza, with
access under Grove Street to the Civic Audi-
torium, would provide 140,000 square feet of
exhibition space, (iiles said.
Many organizations need twice the space
presently available, he pointed out, and San
Francisco is losing conventions because of
the space limitations and the unsatisfactory
emergency arrangements which have been
used.
With the addition of the proposed facility,
it would be possible to handle 15 more con-
ventions a year, according to Giles. "This
would benefit hotels, cafes, union organiza-
tions, retailers and every business in the
city, directly or indirectly. It is estimated
that the average visitor spends $25 a day
and that the money changes hands 20 times,
spreading throughout the entire city," he
said.
The new exhibit hall would not change the
contour of the Plaza or interfere with any
future Civic Center Site Plan, according to
the Chamber. Two separate conventions or
."(•tivities could take place at the same time,
and receipts would amortize the cost in ap-
proximately 15 years, the Chamber stated.
BAY REGIOnr BUSINESS
Fridoy, Moy 14, 1954
|llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllltllllllll^
I Hitting the High Spots j
I With Walt Drown §
TUNE IN KNBC at 9:30 p.m. Sunday, May 23, and
hear eight present ond former Officers and Directors
of the SF Chomber e«pound for a half hour on or-
igin, purposes, ond current objectives of the Cham-
ber—on the Morjorie King Show! Participants will
be Jesse W. Topp, G. L Fox, Jomes E. Holbrook.
Paul A. Bissinger. Henry E. North, J. W. Moilliord.
Ill, J. Howord Patrick, and Supervisor Harold
Dobbs . . . FRENTRUP PUBLISHING CO., publisher
of ■■Playgoers," ■'Pocket Guide for the Armed
Forces," and ■'Hotel Greeters^ Guide. '■ has moved
to new quorters at 485 Bronnon. The old 'phone
number, DOuglos 2-7934, remains the same . . .
BOB ALDERMAN, one of Colifornia's most widely
known public relations men and former secy, to
Governor Knight, hos formed his own organization
which will specialize in the campaign manogement
field: his new offices are at 1 107 9th St., Socto., and
703 Mkt. St. SF . . . FREE TICKETS are available at
the Chamber's Research Dept. for the Engineers^
Show to be held at the Mork Hopkins. May 27-
28-29. Members of the engineering profession, mon-
ufocturers, plant superintendents, buyers, architects,
etc., will be Interested in doily demonstrotions to be
held by over 50 nafi ond regional monufocturers
of the latest machinery and by suppliers of Industrial
equipment ... AN INVITATION TO SAN FRAN-
CISCANS to attend the Portlond, Oregon. Rose
Festival was extended
this wk. to Chomber Gen.
Mgr. G. L. Fox by the
personable ■■Miss Ore-
gon" — PattI Throop
(both shown ot left).
Portland's 46th onnual
Rose Festival, with its
spectacular florol pa-
-:;de. Is scheduled for
ne 9 13 . . . SPEAK-
ING OF MR. FOX, he
has been on the speok-
Rotory Club, where
his subject was ■■fhe Bay Area Is NOT Going to
Town — it^s Going to the CountryT^ (increase of
rural populotion as against urbon population In
recent yrs.) : and at the California Manufacturers
Assoclotion regionol meet lost wk. ot Son Lorenzo —
■■Community Interdepedence.^^ . . . CATCH KCBS'
•■Port on Stilts" at 9 p.m. tonight (May 14); this Is
o fine documentary on the Port of SF, its problems
and proposed solutions, to which the Chamber has
contributed material.
j Committee Meetings
RMA BOARD OF DIRECTORS ,VI.,v 17. Colonial
Mannr. ;o 0'F..rrd Si.. IM? p.m.
Agoiifai DiKUJSion of Propo.ition C; ■Fall Salcman.
ship Cour.>c^ by Earl R. Thompnon. coordinaior. Di,--
tnbulivc Education, S.F. Unifiid School Di»t.
AUSTRAUAN BWLDING INDUSTRY PRODUCTIV.
ITY TEAM— May 18. Room 200. Chamhcr. 2:50 p.m.
AgcmU: Ptottram for visit to San Franci»co.
INTER-CITY SECTION— May 18. 553 Montgomery St..
lOlh Boot conference room.
Agcndi: Trade trip to Santa Rou. Petaluma and San
Rafael: Valley Day..
PARKING SECTION— May 18. Room 200. Chamber.
; Sonta Ro
1-12
,'ill dii
AttnOm: Ralph U'adiworih. City Ensir
City Enuin.er'. Report on Parlinn.
AIRPORT DEDICA'nON AND FUCHT FESTIVAL
COMMfTTEE May It. Marine. ■ Memorial Club. f,0>l
San Francisco's Modern Freeway System
San Francisco Progressogram* ...... No. 7
n^ FREEWAY ROUTE ADOPTED
■ ■ ■ ■ CONSTRUCTION FINANCED OR UNDER WAY
^^■■i CONSTRUCTION COMPLETED
(I he Freeyyays today courtesy o( California State Division of HiRhvyjys. Disitici IVI
61 MILLION DOLLAR PROGRAM PROGRESSES
Speeding the (low of traffic,
passengers and goods into San
Francisco from north and east
are two of the world'.s mightiest
bridges, and rapidly being be-
ing constructed to supplement
these superb over-water high-
ways is a network of modern
freeways that will eventually
connect all major portions of
.San Francisco. Work now un-
der way, indicated on the map
above, is being pressed ahead
under the last State Highway
".I ft^iitkir lijiiire . . . A
i\i„r,.,t :.<sn. Kf.r.i
Commission budget which
brings actual and estimated ex-
pentiitures on State highways
within the City and County of
San Francisco to almost $47,-
iHlD.dllO for the period between
1947 and 1954.
An additional $14,()8(),()(H) has
been allocated in the 1954-55
budget — making a total of
nearly Jfil million which will
have been spent by the end of
next year.
Ihr Chjmhcr lor Rtprinlt:
BAY REGION BUSINESS
WALTER I. BROWN. Edifor
Ralph S. Clan. ]r.. A» I Editor
FuDiiBhed ov«ry other weoit at joo pinp ^;
Francisco, Zone 4, County of Son Francisco,
lomlo. Telephone EXbroot 2-4511 (Subscnplion,
On* Dollar a year.) Entered ai Second Claas
ter April 26, 1944. at the Poll Oilice at San Fran
Cisco, Calllornia. under the act of Marctt 3, 1679
U. S. POSTAGE
2c PAID
San Francisco, Calif
Por-nit ^Ir^ Ififin
anj 1 I
parlmi:
allot
nduti
Loran C. V*nderlip.
ol sa. tai fund, (or
appear on November
SECOND CENTURV CLUB-Mar K. Univtr.lly Ckah.
California anJ Powell St. . i: H p.m.
WORLD TRADE ASSOQA'nON— KUy 2«. Pinclli'i.
4S-. Pint St . i: r.oon
AiKmle: Dr .Mhert F Erneelt. Caimmctcul Aiuchc
i.f the Diplomatie Mixion uf Federal Republic of Get-
[Qiny ID Waibtngion D.C.
VOLUME 11 • NUMBER 11
MAY 28, 1954
PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
Chamber Municipal Ballot Recommendations
As an aid to Members In their municipal voting on June 8, the Chamber summarizes,
below, the Issues involved and the Chamber's recommendations thereupon.
PROPOSITION A
VOTE YES PROPOSITION D
VOTE YES
Municipal Railw a>' Wage Formula Promotional Examinations, Korean War Veterans
Amends Charter Section 131.1. Provides a
method of fixing wages of 2,300 platform em-
ployees, coach and bus operi:tors of the Munici-
pal Railway which would protect passengers and
ta.xpayers from an unfair wage scale thai could
bring about either a fare increase or an increase
in taxes.
The amendment would require use of wage
schedules of transit systems employing over
100 car and bus operators in cities of 100,000
population and over in setting wages of San
Francisco operators. Existing formula re-
quires use of highest rates in state regardless
of size, number of employees or working con-
ditions.
PROPOSITION B VOTE YES
Ordinance Relating to the Number of
Municipal Railway Platform Employees
An amending ordinance which would permit
the .Municipal Railway management to operate
the modern PCC streetcars with one man instead
of two at a saving of $380,000 a year, and pave
the way for replacing alt old-style streetcars on
the tunnel lines.
The railway deficit for the next fiscal year
is estimated at $2,000,000, and if such econo-
mies are not approved by the voters, another
fare increase is likely or service will l;e cur-
tailed to c'.'t costs. The modern PCC cars
were specifically designed for one-man oper-
ation and San Francisco is the only city in
the U.S. where two-man crews are required.
A Charter Amendment granting to Korean war
veterans the same benefits given city employees
who served in World War II by providing for sub-
stitute promotional examinations for persons re-
turning from authorized military leave.
There is no known opposition to Proposi-
tion "D," which provides that if a promo-
tional examination is held while a city em-
ployee is absent on military leave, and in
which he otherwise would have been eligible
to compete, he would be eligible to compete
in a substitute promotional examination
upon his return. The examination would
have to be taken within .30 days of expira-
tion of military leave.
PROPOSITION C
VOTE YES
Ordinance Relating to Refuse Collection
An amending initiative ordinance to remote
the long standing free:e on apartment and resi-
dence refuse collection rates and rtfidcr them
subject to adjustment as economic conditions may
require. Rates would he increased approximately
five cents per collection for residences, and about
25 per cent (never more than 10 cents) per col-
lection for apartment houses.
While refuse collection rates for business
and industrial establishments have been left
to private negotiation, and subject to adjust-
ment, residence and apartment house rates
were established by ordinance in 19.'J2 with
only slight increases granted in residence
rates in 1946. The Chamber has no knowl-
edge of any organized opposition.
PROPOSITION E
VOTE YES
Cable Cars
Amends Charier Section 119.3. Requires main-
tenance and operation of cable car system along
certain lines and directs provision of funds for
capital costs to accomplish this purpose.
Proposition "E" would preserve the scenic
tourist lines and insure a permanent, safe
and economical cable car system for San
Francisco by putting into effect Plan "B."
It would make possible the sale of one power-
house and car barn and assure approximately
$1,000,000 for a cable car improvement pro-
gram. The plan will preserve a substantial
cable car system for San Francisco at a cost
which will be offset by savings.
PROPOSITION F VOTE YES
Sewer Bonds, 1954
Proposes a S12,f)43,<IOO bond issue for im-
provements in sewage collection system, pump-
ing stations and new sewers where present sewers
are inadequate.
The bonds would make possible continua-
tion of modernization of the city's sewer sys-
tem. Essential work remains to be done
since there are still areas where sewers over-
flow into the streets during heavy storms,
and there are still sewers which discharge
raw sewage along the shore of the Bay caus-
ing pollution and nuisance. The tax rate over
a 1.5-year period would be increased by an
average of eight cents per hundred dollars
of assessed valuation.
New C. of C. Sub-Group
Starts Analysis of All
Proposed Parking Plans
A thorough analysis of all San Francisco
parking plans proposed to date has been
undertaken by the Chamber's Parking Sec-
tion through a specially-appointed Sub-
committee, J. E. Jellick, Section Chairman,
announced this week. He said that results of
the study will be used by the Parking .Sec
tion as the basis for policy recommendations
ir. the near future.
Members of the Subcommittee making the
comparative analysis are Alan V. Bartlett,
bond investment department, Bank of Amer-
ica N.T. & S.A.; Donald S. Berry, assistant
director of Transportation Engineering, Uni-
versity of California; Gustavo E. J. Jamart,
senior staff engineer, De Leuw, Gather &
Company; and James McCarthy, Chief, Land
Planning Division, City Planning Depart-
ment.
Matters to be thoroughly analyzed in con-
nection with each parking plan, according to
Jellick, include establishment of areas such
as retail business, entertainment, and finan-
cial; exact number of parking spaces to be
provided; estimates of supply and demand;
and methods of financing.
Selassie to be Honored
At Civic Luncheon Here
His Imperial Majesty, Haile Selassie I, Em-
peror of Ethiopia, will be honored during his
visit to the Bay Area next month by a civic
luncheon to be sponsored by the San Fran-
cisco Chamber, the Down Town Association,
the Commonwealth Club and the City and
County of San Francisco.
The luncheon will be held at noon Monday,
June 14, in the Garden Court of the Palace
Hotel.
The Chamber has a limited supply of
tickets available to members at $3.75 each
on a "first come, first ser\'ed" basis.
Reservations should be made immediately
by telephoning EXhrook 2-.")4Il, Ext. .^8.
Chamber Action
Higfillgfifs 0/ ihe Pasi Two Weeks:
Analyzed and made recommendations for bal-
lot propositions (P. I)
Appointed new Subcommittee lo analyze all
parking plans (P. I)
Planned event honoring Haile Selassie (P. I)
Urged reduction in School budget (P. A)
Reprtsent'd city's business interests at airline
hearing (P. 4)
, Completed study of Social Security revisions
and submitted recommendations (P. i)
BAY REGION BUSINESS
Friday, Moy 28, 1954
General Business Activity
Report By The Resemrh Departme)it
April, 1954
BUSINESS TREND HOLDS UP WELL
April business activity in Sail Francisco
and the Bay Area dipped slightly below the
level of April last year but remained above
tlie April level of any other year. Our April
activity index at 123.7 was 2.0 'r under last
year but the four months average at 124.3
was practically equal to same period last
year.
April bright spots were few^ and included
building permits, power sales, water con-
sumption, truck movements, bridge vehicle
crossings and airport traffic.
EMPLOYMENT
Metropolitan employment in April at
;)95,5(XI persons exceeded March employment
at 993,400 but was 'ir. below April last year.
Employment decreases were reported in
manufacturing of 5.4 r'c, contract construc-
tion, 8.1'', transportation, communication
and utilities, 6.29f, government, 6.0 'r and
retail trade, 2.2 'A ■ Increases were reported
in finance, insurance and real estate of 2.4 '/i-
and service, 2.0',/. Unemployment in April
in the Metropolitan Area amounted to 5.4',;
of the labor forces compared to 5.5 '< in
March and 3.3'; of April of last year. In
San Francisco, insured workers' weekly un-
employment claims in April averaged 14,541
persons: commercial, 2,145, industry, 5,631,
maritime, 2,268, and service, 4.497.
FINANCE
April Bay Area financial transactions
measured by bank debits were 1.7'. below-
last year's level. Sacramento and San Diego
were the only two prominent cities in the
state to show gains over the same period
last year. San Francisco debits were down
1.9' .Oakland, 3.0,'. Los Angeles, 5.5% and
the 12th District, 1.8'/r. Market value of
shares traded on San Francisco Stock Kx-.
change in April were up one third but the
number of shares was down 44'; .
CONSTRUCTION
III April, 3,500 dwelling units were author-
ized for construction in the nine counties
compared to 2,908 in March and 3,500 in
April last year, bringing the four months'
cumulative to 10,829 compared to 10,701 last
year. In San Francisco the value of con-
struction permits issued during Apri'.
amounted to $6,069,382 and were 60'. above
a year ago. New residential amounted to
$2,259,400 and was up 62.4',v and provided
for 207 dwelling units of which 143 were
single family, 13 two-family and 51 multi-
family. Non-residential accounted for
$2,393,792 and was up 74.6'/, providing for
13 structures valued at more than $50,000.
Additions, alterations and repairs accounted
for $1,416,190 and were 37.5 above last year.
IJcal estate deeds recorded in San Francisco
in .April amounted to 1,483 compared to
1 ,il7S last year.
TRADE
San Francisco's retail department stores
trend held up well in .-Vpril and the first four
months compared with other leading cities
in the West and actually reversed the na-
tional downward trend during the first two
weeks of May with gains of iVi and 1'; re-
spectively, compared to a year ago. April
ilipartnient store sales were S'i above the
rnrresponding period last year in both San
Francisco and the Los Angeles area, rellect-
ing a later Easter. Seattle sales were up 3'/r ,
Portland, V,r , 12th District sales, 2%. Sales
in Northern California were identical to last
year. The first four month sales, however,
were down ifc in both San Francisco and Los
Angeles. Sales in Northern California and
the 12th District were down 6'.. Some of
the decline in dollar sales of merchandise
may be attributed to lower prices, particu-
larly in the apparel field, and some house-
hold lines. In March the Consumers' Price
Index of apparel in San Francisco was almost
'Z'/r below last year.
Wholesale dollar sales on the Pacific Coast
during the first three months of 1954 were
down %7r compared to 47r in the nation. Only
a few lines, principally edibles and drug
sales, did better on the Pacific Coast than in
the nation during this period.
TRANSPORTATION
Transportation trends were mixed in April.
Freight car movements in San Francisco-
Oakland switching limits in April compared
to a year ago were down 21.4';, bay ship ar-
rivals, 9.5';, Port of San Francisco revenue
tons, 10.7*, express shipments by rail,
15.67.. April San Francisco Airport traffic
was above last April; truck movements in
San Francisco area were up 1.0'/. ; Golden
Gate and Bay Bridge vehicle crossings were
up I'/i- and 1.49^ respectively; carlot receipts
of fruits and vegetables were up 12.9'/;, but
livestock slaughtered was off an equal
amount.
UTILITIES
April sales of electrical energy in San
Francisco were up i'/r and industrial and
commercial water sales 3.4 9t.
APRIL BUSINESS ACTIVITY IN SAN FRANCISCO
BRANCH OF ACTIVITY ^,™''- "\l'T \1\T
•GENERAL BUSINESS ACTIVITY 1947-49 Av.=100
CONSTRUCTION PERMITS Total Number
Value
Residential. New „ .....Value
Dwelling Units _ Number
Single-Family Units. New J^umber
.Non-Residential. New Value
Addns., Alterations and Repoln Value
REAL ESTATE— Deeds Recorded Number
'RETAIL DEPARTMENT STORE SALES - Index
FINANCE— Bank Debits SOOO
Postal Receipts _ - S
S F. Stock Exchange Shares Traded
Market Value S
COMMERCIAL FAILURES Number
INDUSTRr TREND— i Bay Arn CauntiM..Total Employed
\vcrasc Weekly Eirnings (Dollars)
_ (Employment)
Finiince, Ins,. Real Estate.
Ketait Trade — "
Wholesale Trade "
Service "
Trans., Comm. & UUUUes
Agriculture "
Govt. — Fed.. State. City _
TRANSPORTATION Frt. Car MovemenU Number
S. F. Airport— Planes In and Out Number
Passenscrs Off and On „ Number
Air Mall Loaded & Unloaded _ Lb».
Air Express leaded & Unloaded ~ Lbi.
M..
S F Arc
..InJc.
Oui.of-.S(a(c pa^'-cnpcr lar entries into N.C. Number-
PORT OF SAN FRANCISCO— Revenue Tom Total
CoastwI.w — Revenue Tons
IntercoastuI Revenue Tons
Forelun Revenue Tom
CARGO VESSELS IS. F. BoyI— Arrival! Numbei
Millions of Reslstered Tons
UTILITIES-Ind and Comm, Gas Salei Cu. Ft.
•Flee Energy Snlej-k w hours Index
Water Consumption — Comm, and Ind Cu. Ft.
NEW DEVELOPMENTS Tourist and Settler Inq No,
Bav Bridge Vehicle Cm«»ln«« Number
Golden Gnle BrMge Vohlrle Crossings Number
FRUITS AND VEGETABLES RECEIPTS CarloU
LIVESTOCK SLAUGHTER ' Injp DISW. I — _..,-Number
•S, F, LIVING costs- Ml licmi Indei
123.7
8.55
..069,382
;.259.40O
2.395.792
1,416.190
1,-184
3.0S8.35-
2,161,952
1,208,560
25,791.081
21
995,500(p)
81.80(a)
202.600(p)
6l,200(pl
6-1,8001 pi
l6-,800lpl
"1, 1001 pi
2l0.20u(pl
109.9t:0lpl
19.8001 pi
86.I0OIP)
;.00O(pl
13.877
IO,-l<W
166.840
2.411.295
537.506
3.313.509
91,594
141.8
50.568
458.505
10.159
55,666
256,010
5.63
1.758.670
1.454,195.100
121
161,6-9.000
1.064
2.566.502
085.972
1.-99
I50.65O
116 Ms)
60.0
62.4
45.8
62.5
74.6
37,5
-11.6
124.3
2,797
15,376.322
5,402,283
525
569
5,696,704
4.277.535
5.897
99
12.476.070
11.611,128
4,518,518
•)2,C03,321
— 1».5
22.2
—35.4
996,IOO(p) —2.2
006,950
1,549
7,541,165
3.991. P8. 500
•BETAIL FOOD
~ "'■ Indf. IK" — ' * l"6
— <p 1
•\cw Scric* ) 1
umitaii. n. hut jv
«B(ii!Atirii''iiKr*«T»nENT. han mANriBro rnAMiir» or roMWKKrs
... .r.
Friday. May 28, 1954
BAY REGION BVSINESS
THE VALUE OF WORLD TRADE through
ihe Port ni S.in Frantisto was spotlighted last
week by the Chamber in cooperation with other
organizations in the annual observance of the
Golden Gate Trade and Maritime Festival. One
of the highlight events was the International
Trade Luncheon co-sponsored by the Chamber
and its ^X'orld Trade Association, and shown
above are key figures at this colorful event. Left
to right, standing: Ross Parmer of the Junior
Chamber's Marine Committee, Chairman of the
Harbor Festival; Henry W. Drath. president.
Pan American Society, San Francisco Chapter;
and George E. Talmage, Jr.. Chairman of the
Chamber's World Trade Week events. Seated,
left to right: Ambassador Merw in L. Bohan, the
guest of honor; Willard L. Burbank, chairman.
Foreign Credit Interchange Bureau, New York,
luncheon chairman; The Hon. T. K. Chang,
Dean, San Francisco Consular Corps; Mrs. Betty
Jardine, "Miss Golden Gate"; and Chamber
President Jesse W. Tapp.
Other highlights of Chamber activities during
the week included coordination of a reception
for the first inbound Qantas Airways plane from
Australia Sunday, May 17, at which George
Talmage officiated; "crowning" of "Queen
Betty" by World Trade Association President
James S. Baker aboard the M/S ASAKASAN
MARLi; an outstanding International Ball pre-
sented by the Junior World Trade Association
at the Palace Hotel; production of slides for
local television use; and preparation of spot
announcements for all Bay Area radio and tele-
vision stations.
ADDED SOCIAL SECURITY COVERAGE URGED
Acting upon a report of its Legislative &
National Affairs Section, the Chamber's
Board of Directors last week recommended
the extension of social security coverage. In
urging such coverage as it might apply to
local government retirement systems, how-
ever, the Board recommended that such ben-
efits to governmental employees not be pro-
vided at increased expense to local govern-
ment.
A report submitted by Vincent Cullinan,
Chairman of the Legislative & National Af-
fairs Section, and Robert C. Harris, Chair-
man of the Social Security Subcommittee,
proposed the coverage changes in the social
security legislation currently being pro-
cessed in Congress.
Harris in his report said, "The federal so-
cial security program as we now know it
commenced in 1935. There are two phases:
"(1) Old-Age and Survivor's Insurance
(OASI) which is administered solely by the
federal government, is supported by payroll
tax deductions from employees and contribu-
tions from employers and is paid to all per-
sons meeting the coverage, age and retire-
ment requirements; and
"(2) Federal Old-Age Assistance (OAA)
under which the federal government contri-
butes matching grants to the state old age
security program.
"The original program contemplated that
as more persons became covered and quali-
f.ed for payments under OASI, the OA.A
grants to slates would be reduced to a mini-
mum. Experience has shown that this ex-
pectation has not and will not be realized
under the present system. There are still too
many persons not covered by OASI or not
qualified to receive its benefits and rather
than being a stop-gap the OAA program ap-
pears to have become more permanent."
"In a special message on January 14 of this
year the President submitted to Congress a
series of administrative recommendations to
terminate this dual system principally by in-
creasing the coverage of OASI."
EXTENSION OP' COVERAGE
Harris pointed out that a large segment of
the earning public is still not covered under
OASI. Suggestions have been made, he said,
that coverage be extended only to groups who
wish coverage.
"Your Subcommittee believes that the bas-
ic theory of any social security program and
its maximum practical applications can be
attained only if all persons gainfully em-
ployed within the limits of practical tax col-
lection are covered.
"The efficiency of any such system will
always be impaired if large numbers of per-
sons are excluded from coverage. Therefore,
your Subcommittee recommends that the
coverage provisions of the old age and sur-
vivor's program be extended to all gainfully
employed persons consistent with adminis-
trative feasibility."
Harris continued his report:
"Extension of OASI coverage to employ-
ees of state and local government is included
in some of the bills now being considered in
Congress. This extension raises serious prob-
lems to many local governments which now
have their own retirement .systems.
"The Pension systems in the larger cities
Distinguished Visitors
From Abroad in June
June will be a busy month for San Fran-
cisco from the standpoint of hosting impor-
tant visitors from abroad, according to
Ceorge C. Fortune, Jr., Chamber Director
and Vice Chairman of the World Trade Com-
mittee.
He announced, through the Chamber's
World Trade Department, the following
schedule of arrivals and events:
June 5— Prime Minister Shigeru Yoshida of Japan and
various ministry officials M..11 arrive, remaining in San
Francisco through Sunday. June (,. A civic luncheon,
co-sponsored by the Chamber, will be tendered the Prime
Minister at noon Sunday.
June 6 — Australian Building Industry productivity Team
uill complete in San Francisco a world study of housing
and all phases of the building industry. A four. day pro-
gram of tours and entertainment is being fashioned by the
Chamber in cooperation with engineering and architectural
June 10— ORONSAY. Orient Line 28,000-ton passenger
ship will return to San Francisco on her second trans-Pacific
voyage. The Orient Line is expanding service to include
three additional ships from San Francisco this fall and early
June 10-13 inclusive— eleven-man team from Denmark-
;.tc.-imsh;p. trucking, port, industrial, labor and railway offi-
c als— will study external materials handling techniques here.
The local program will be arranged by the Chamber.
Currently vfniting here is William Hall. San Francisco
' - : (or Furope. Associated with W. Hall tf
(.., I London) Ltd., H:
niu rnnn.igc mov-ments both in and out of this port froi
and to Europe and to the United Kingdom
for
FREE TICKETS TO TRADE SHOW
Tod.iy is your last opportunity to secure free
tickets from the Chamber of Commerce for the
CALIFORNIA SOCIETY OF PROFESSIONAL
ENGINEERS' TRADE SHOW now going on
in the Hotel Mark Hopkins. This is an out-
standing presentation of the newest in indus-
trial machinery, specialized equipment and
services of interest to engineers, architects and
manufacturers. Exhibit hours are 10 a.m. to
10 p.m. — today and Saturday. Tickets may be
secured from the Chamber's Research Depart-
ment, 333 Pine Street, first floor.
and counties and the state system in Califor-
nia were created to be self-sufficient, with-
out the addition of federal social security
benefits. The cost of these systems to the
citizen is e.xceedingly high. For example, the
proposed San Francisco budget for 1954-5.5
estimates city and county contributions to
the employees' retirement system will
amount to $15,977,059.
"If social securit.v were extended to local
employees without adjustment in the local
pension system to accommodate not only the
increased cost but the increased pension pay-
ments, it would re<|uire an addition of $1,-
150,0111) annually to the city's costs, with the
present 2 per cent level of contribution.
"The current legislation provides that pub-
lic employees shall have the right to vote to
include themselves in the Federal Social Se-
curity system. Your Subcommittee feels that
the same right should be afforded the govern-
ment body, which in this instance might well
be the voters who are required to authorize
any changes in the local pension system.
"Accordingly, your Subcommittee recom-
mends that the coverage provisions of the old
age and survivors program include all per-
sons now excluded because they are covered
by local government retirement systems, pro-
vided either (a) the costs to the local govern-
ment will iiot be increased or the benefits
under the local system when added to OASI
benefits will not be impaired, or (b) that the
local government be given a right to consent
to its employees being covered."
BAY REGION BUSINESS
Friday. May 28, 1954
Magruder Urges School
Budget be Scrutinized
F. 1!. Magruder, Vice Chairman uf the
Chamber's Tax Section, appeared last week
before the Board of Education urging that
every effort be made to reduced the 1954-55
School Budget.
The proposed budget for the fiscal year
beginning July 1 now stands at $35,472,666.
This is $1,042,9.36 more than the budget for
the current fiscal year.
"We have had several
meetings on finances of
the City and County,"
Magruder said at an
evening meeting of the
Board, "and we are wor-
ried about the prospec-
tive increase in the tax
rate in San Francisco.
k.^--^/ "For the past two
" days I have been attend-
^^ ing the Hulse Commit-
_Stt^^ tee (Senate Interim
Mr. Magruder Committee on Revenue
and Taxation) hearings
in the City Hall. At these hearings, a sub-
ject under study has been personal property
taxes and we heard witness after witness
appear, telling about the burdens of per-
sonal property and other taxes in San
Francisco.
"As far as the schools are concerned, we
know that we have to have good ones. We
do not advocate cutting the school budget so
much that you eliminate proper functioning
of the schools.
"We do, however, expect from the Board
of Education a close scrutiny of the school
budget toward the end of operating on a
business-like basis and eliminating anything
that seems to be wasteful or extravagant."
Members of the Board requested School
Superintendent Dr. Herbert C. Clish to point
out the most likely places where expenses
might be reduced so that the city's schools
next year may be run without bringing
about tax increases.
glllllMIIIIIMIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMMIIIIIIIIIIIIIIIIII'^
I Hitting the High Spots |
ALAN K. BROWNE, Cholrmon of the Chamber's
Civic Development Comm.. has been oppt. to ♦h->
SF Bay Area Ropid Transit Comm. by the Bd. of
Supervisors. .. J. G. MOTHERAL'S Armed Forces
Section of the Chomber hosted 22 ronUng military
officers at o special reception prior to the Armed
Forces Day Luncheon May M at the Commercial
Club, ot which Admirol Robt. B. Corney, USN. Chief
of Naval Operotions, was the principal speoker . . .
"NOTICES TO EMPLOYEES" — bulletin-board on-
nouncements outlining provisions for "-lime off for
voting" — may be secured from the Chomber, EX.
2-451 1, EXT. 16. This is o hondy woy of fomiliorlzing
your employees with the "time off" rules . . . RANDLE
P. SHIELDS, Mgr. of the Chomber's Special Events
Dept. hos been named Socy.-Mgr. of the SF Inter-
notionol Airport Dedicotion ond Fl'ght Festivol
Comm. In helping to plon the celebration for Aug.
27-28-29. Shields will work directly with the E.ec.
Comm. headed by Chomber Dir. Clay Bcrnord. ond
J. J. Dierssen of the JC. Gonorol Chairmon of the
celebrotion . . . GRANT BAKEWELL. formerly eiec.
V.P, of the Junior Che "nbor. has returned from
Chicogo to join the stoff of Western Employers Serv-
ice; he'll provide o men's opproisol and plocement
service for SF business . . . H. E. WORK & CO.. of
100 Bush St. SF deoler in U.S. Gov*. Stote ond
Municipal Bonds, hos opened a bronch ofFico in Los
Angeles ot 650 So. Spring St.
TWENTY TIMES AROUND THE WORLD
— or, putting it another way, one-half million
miles — that's the total air mileage traveled
to date by Chamber President Jesse W.
Tapp. Celebrating the half-million-mile oc-
casion. United Air Lines officials presented
him a handsome gold plaque last week, on
which is inscribed, "in appreciation of your
valuable contribution to air transport prog-
ress." (Tapp, (center) received the plaque
from Warren Burke (right), district sales
manager, United Air Lines. Looking on is
R. W. Goodspeed, sales representative.
United Air Lines extended a further cour-
tesy to the Chamber this week by providing
a two-hour trial flight for Chamber Directors
on one of its Mainliner DC-7 airplanes.
These planes have just begon a new "Conti-
nental" service — the first non-stop air pas-
senger and cargo service from San Francisco
to New York City.
Committee Meetings
MARKET CENTER DEVELOPMENT SUB-COMMITTEE
— M..V :S, First floor conl. room. Chamber. 11:00-12 noon,
Aeenda: Report from L. M. Koland on cistern trip. Dis-
cussion of Utah market analysis and results of national
firm survey.
CONVENTION FACILITIES— May 28. Room 200. Cham-
her. 10:50-12 noon.
Accnda: Subeomm-ttec reporls of cff.cers and C!iccui:vc
ittce. Election of officers and appointment of com-
1'\RK1NG SECTION— June 1. 195^. Room 200, Chamber,
Ae.nd.i: Discussion of De Lew Calhct report of 1948.
I; I .1 ..n downtown center oaraBc.
Kl I f GREEN COMMITTEE— June ^. 19S4, Room 200.
I I . 1, 11:00-1: nu.in.
\^,,uh: ri - ' ' : r H- ■ r""- "^fn campalfln.
1 Ml I MM (t^MMlllit OI Mil MRPORT DEDI-
< \IH1N NNDIMCMI MMI\\1 ( CIMMITTEE— June
Acti'ida:!., i ,--'>■' .....>... .•.al.Ju.
AGRICULTURAL COMMmtt— June s. 1954, Empi;e
Room. Fairmont Ho:,l. 12 noon.
Agenda: Diseussi.m ,»f urban rural relations.
WORLD TRADE ASSOaATION -June 2. 1954. Pancllis,
12 noon.
Atcndli: Guest Tealicr. Younu Han ("boo. Consul General
of Korea to sp,ak on 'Korean Rehabililal on Ptocram "
DOMES'nC TRADE COMMITTEE- June 2, 1954. Com-
mereiilClub. 12 noon
AkcikIii: Report by Mt Mixer on bis trade
l„r t,, San loAiiuin v.il'rv D,.,-,, . .,n ..1 n>
BAY REGION BUSINESS
WALTER I. BROWN, Etlilor
Ralph S. Clesi. Ir.. Au't EtUlor
Publisheti every olhor wook al 333 Pine St.. San
Frandstro. Zone 4, County ot San Francisco. Call,
forma. Telephone EXbrook 2-<511. ISubscriplion,
One Dollar a year.) Cnlereti as Second Class mat-
ter April 26, 1944. at the Post Office o! San Fran-
cisco. California under the act of March 3 1879
Chamber Upholds City's
Interests at C.A.B. Meet
The Chamber represented the city's busi-
ness interests at a Civil Aeronautics Board
hearing in Denver May 17-21 on the appli-
cations of six airlines for new routes or ex-
tensions of existing routes in which direct
service to and from .San Francisco is pro-
posed.
Walter A. Rohde, Manager of the Cham-
inr's Transportation Department, submitted
a 111 page e.xhibit on the population, economic,
business and industrial growth of San Fran-
cisco. He also presented a written statement 1
in which the Chamber endorsed competition
without wasteful duplication between Den-
ver, Salt Lake City and San Francisco and
on transcontinental routes.
"We are not supporting or opposing the
application of any particular carrier, nor are
we taking any position concerning the in-
vestigation of possible equipment inter-
change combinations," the Chamber's state-
ment said.
Pacific Railway Club
Presents Sales Clinic
Chamber members are invited to enroll in
the Stowers Sales and Human Relations-
Clinic which will be presented by the Pacific^
Railway Club in the Scottish Rite Audi--
torium June 1, 2 and 3 at 7:30 p.m., accord-
ing to Chamber General Manager G. L. Fox.
Harvey Stowers is a nationally known ■
sales engineer and sales training expert.
His clinic will cover such subjects as What!
Makes the Buyer Buy; How to Fit Your;
Presentation to the Individual; Making Your
Subconscious Mind Work for You; The One
Infallible Rule for Success in Handling:
People; "No Pressure" Selling; and Psycho-
logical Soundness of Your Sales Presenta-
tion.
The Clinic is open to any business man of
woman "who has a sincere desire to eliminate
guesswork from his human relations."
Full details as to cost, group enrollments
and reservations may be secured by telephon-
ing Mr. Ira B. Flinn of the Pacific Railway
Club. DOuglas 2-1212, Kxt. 2'2'>47, 116 New
Montgomery Street, Room 527.
U. S. POSTAGE
Ic PAID
San Francisco. Calif
Permit No. 1880
VOLUME II • NUMBER 12
JUNE 1 1, 1954
PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
Know Your Chamber
— lis Departments and Services
of the San
Ic deals with
;s Committees
(Editor's note: Following is the first in a scrit
to be rohlished in Bay Region Business to acqua
with a few of the numerous and varied se
Franosco Chamber of Commerce. This a
activities of the Agricultural Department an
and Sections; subsequent treatises will explain the activities,
goals and services of the Chamber's many other Departments.)
The Chamber's Agricultural Department
fills an important need in an area where rural
and urban economies interlock. San Francisco
is the focal point for farm business that has
its roots in thousands of square miles of agri-
cultural land to the east, north and south.
And so it is the Agricultural Department's
function to work for the very best of rela-
tionships between The City and this vast,
vital area that lives from farm products sold
in, or shipped through, San Francisco.
Spelled out in simple language, the con-
tinuing goal of this Department is:
"To improve the welfare of agriculture and
foster good will and understanding between
San Francisco and neighboring farm re-
gions."
This objective is accomplished in a number
of ways, ranging from day-by-day work of
the Agricultural Department Manager and
his staff in Chamber offices, to far-fiung
activity by more than KID Chamber members
working in four different groups . . .
First of these is the Agricultural Com-
mittee, which performs the "groundwork"
for all of the broad actions in the agricul-
tural policy field which take form through
Chamber Board approval and Staff activity.
Next is the Produce Market Site Section,
whose members currently are analyzing and
studying plans for a new produce market
which San Francisco badly needs.
Then there is the Range Reclamation Sec-
tion which works constantly to preserve and
expand California's rich, productive grazing
lands.
Finally, the Livestock Expositions Section
promotes urban-rural relations broadly and
the raising of livestock specifically through
support of the (Irand National and Junior
Grand National Livestock Expositions yearly
in San Francisco's famed Cow Palace. This
Section also sponsors the annual Livestock
Man Award which is presented to the "out-
standing California livestock man of the
year."
The Agricultural Department provides
year-around specialized information on
northern California agricultural output,
characteristics and problems; pnd furnishes
produce market information, facts and fig-
ures.
It staffs the all-important Northern Cali-
fornia Agricultural-Business Conference
which brings together approximately 100
farm and city business leaders for discussion
and solution of mutual problems.
A highlight of Departmental and Commit-
tee work of the past year was production of
a leautiful and effective color-sound pcture
depicting the need for converting IS.flOfl.OOf)
acres of useless California brush land into
productive ranges.
HAILE SELASSIE I (above). Emperor of
Ethiopia, will be honored during his visit to
the Bay Area by a civic luncheon Monday,
June 14, in the Garden Court of the Palace
Hotel. Sponsors of the event, expected to
attract close to 1,000, are the San Francisco
Chamber, Down Town Association, Common-
wealth Club and the City and County of San
Francisco. Tickets have been sold on a "first
come, first served" basis for the past fort-
night at the Chamber, EXbrook 2-4511.
Great Golden Fleet Will
Cruise Down Peninsula
On S. F. Goodwill Mission
An opportunity for a limited number of
Chamber members to participate in a cruise
of the Chamber's famed Great Golden Fleet
to Coyote Point, San Mateo, on Friday, June
18, for a luncheon and tour of the Peninsula's
fast-growing commercial, industrial and
residential areas has been announced by
Dan E. London, Commodore of the Fleet.
Larry Greer v.'ill serve as Chairman of the
trip to San Mateo County aboard the modern
yachts. The cost of the trip, which includes
luncheon and bus transportation to the Ben-
jamin Franklin Hotel in San Mateo, is $6 per
person. Reser\'ations should be made imme-
diately.
The unique goodwill cruise of the Great
Golden Fleet leaves from San Francisco
Yacht Harbor at 9 a.m., arriving at Coyote
Point at 11:4.5 a.m. The Fleet will arrive
back in San Francisco at h::W p.m.
The trip will provide an opportunity for
Chamber members to become better ac-
quainted with their nearby neighbors in Srn
Mateo County and with officials of Peninsula
Chambers who will accompany them on the
cruise, Greer said.
San Francisco, Bay Area
Industrial Development
Triples 1953 Figures
.■\pril capital investment in new industry
and expansions in San Francisco was more
than three times that of April, 1953, the
Chamber's Industrial Department reported
this week. Seventeen new jobs were created
by a total investment of $87,500 in six proj-
ects.
In the San Francisco Bay Region
.'t;l2,215,217 invested in April was over three
times greater than April of last year, the re-
port continued. Forty-three projects in-
volved were almost twice the number of last
year.
Largest of the announced projects is the
new .Standard Oil isophathalic acid plant in
Richmond. The projects again show com-
plete diversification ranging from deodor-
ants to stock feed.
All forty-eight counties of Northern Cali-
fornia also used the magic "three" in multi-
plying last year's April investments, with
fifty-two projects totaling $1.3,220,317 for
April.
Totals for April and the first four months
of 1954 are as follows:
San Francisco
3 New Plants
} Evpansions
APRIL, 1954
» 31,000
56,500
16 Jobs
1 Job
6 Projects
Bay Reftion
20 New Plants
23 Expansions
S 87,500
SI 1,202,000
1,013,217
17 Jobs
43 Projects
Northern California
23 New Plants
29 Expansions
«12,215,217
*1 1,439,500
1,780,817
52 Projects
»!13,220,317
JANUARY
San Francisco
6 New Planrs
21 Expansions
THROUGH APRIL,
» HS.O.-O
7,176,500
1954
34 Jobs
66 Jobs
27 Projects
B.-r Region
54 New Plants
134 Expansions
» 7,309,5C0
)i22,649,000
22,384,677
100 Jobs
188 Projects
Northern California
65 New Plants
144 Expansions
4145,033,677
*25,759,000
24,002,277
200 Projects
S49,761,277
Chamber Action
Hlg/iligfifs of fhe Posf Two Weeks:
Plinncd civic iv<;nt for lljili Seljssii (P. 1)
Scheduled new "Golden Fleet" trip (P. I)
Summanicd industrial expansion (P. 1)
Played major role in securing niu ]apaii trade
office in S.I: (P. 2)
. Made trade trip to No. Bay commitnilicf (P. i)
, Took action on Highway Fund DiversioniP. 2)
. Planned hosiing of 4 overseas groups (P. '■)
. Planned expansion of Business Tip Bulletin
(P. -O
. Filed I.C.C. petition (P. .^)
BAY REGION BUSINESS
Friday, June 11, 1954
First Pacific Coast
Japanese Trade Center
To Open Soon in S.F.
Due largely to extensive work by thf
Chamber's World Trade Department, thr
first Pacific Coast Japan Trade Center w;il
be opened in San Francisco October 1 in :i
major move to expand trade with the Unitrd
States, the local Japanese Ccnsulate Generijl
announced last week.
"The efforts of the San Francisco Chamhci
of Commerce have been particularly helpful
in providing the Information necessary In
deciding to locate the center here," said Con-
sul General Yasusuke Katsuno In announc-
ing the decision.
The new center will provide exhibition
space for Japanese products and will have
available a trained staff to assist American
importers and buyers — similar to the office
recently established in New York, the only
other site for such Japanese trade promotion
activities in the United States.
The decision to establish nere followed
months of study by the Ministry and the Con-
sulate General of the merits of various port
areas on the Pacific Coast for the operation,
according to George C. Fortune, Vice Chair-
man of the Chamber's World Trade Commit-
tee.
A summary of the facilities and advan-
tages of San Francisco as a site for the cen-
ter was provided to the Consulate General
early in the study by the San Francisco
Chamber.
The Center will be operated by the Japa-
nese national and local governments and
private business under auspices of the Japa-
nese Trade Promotion Council of Tokyo.
Chamber Trade Trip To
North Bay Communities
The rapidly expanding North Bay com-
munities of San Rafael, Petaluma and Santa
Rosa need and want the help of San Fran-
cisco in industrial development, highway ex-
pansion and transportation problems, mem-
bers of the San Francisco Chamber of Com-
merce were informed during a trade devel-
opment trip to the three cities last week.
"While San Francisco's business relation-
ships with the North Bay communities are
generally good, a greater effort should be
made to explain our parking, shipping and
transportation problems to our North Bay
customers," according to James T. Lang.
General Chairman for the trade deve'opnient
trip, which was made by the Inter-City Sec-
tion of the Chamber's Domestic Trade De-
partment.
The Chamber delegation was divided Into
three groups for morning conferences with
officials of the communities. The confer-
ences were devoted to discussions of the agri-
cultural situation, water conservation and
problems, highway and public transportation
improvements, industrial development activi-
ties, retail businfss problems and outlook,
the coverage and (|uality of San Francisco's
trade relationships and the general reaction
of North Bay businessmen to ■''an Francisco.
J. Carroll Clark chalrmanned the delega-
tion to San Rafael; William Ross led the
group visiting I'etaluma; and Howard F.
Fletcher headed the delegation to .Santa
Rosa. A complete report of the trip is avail-
able at the Chamber's Donicstic "Trade De-
partment, KXbrook 2-4.511, Ext. 63.
PROMOTION OF TWO-WAY TRADE
and assistance in distribution of Island pro-
ducts on the mainland is the active program
of the Chamber's Hawaiian Affairs Section.
Shown above is Ransom M. Cook, Senior Vice
President, American Trust Company and a
Hawaiian Affairs Section member, inspecting
a package of Hawaiian products received
from F. B. Foster, Chairman of the Hono-
lulu Chamber's Reception and Entertain-
ment Committee.
Cable Car Controversy
In National Spotlight
San Francisco's controversy over the color-
ful cable cars which came to a head in Tues-
day's primary election with the considera-
tion of Proposition "E" became nation-wide
in scope, according to Chamber General Man-
ager G. L. Fox who reported the Chamber
received scores of letters from all over the
country.
Many people misunderstood the intent of
the Proposition, he said, and feared that San
Francisco was going to "do away" with the
antiquated hill climbers.
In a .statement issued prior to the ballot-
ing, Fox said, "I want to assure the thou-
sands of interested people throughout the
country who love San Francisco and the
cable cars that we are not doing away with
them, and don't intend to." Cable car contro-
versies are a periodic phenomenon in San
Francisco, and the arguments often become
"more emotional than factual," he pointed
out.
Chamber Board Guests of
PUC at Airport Today
The Chamber's Hoard of Diri'ctors will be
guests of the city's Public Utilities Commis-
sion at a luncheon at 12:.'?0 p.m. today at Snn
Francisco International .-Mrport, acc^^ding
to Chamber Director Clay Bernard, Chair-
man of the Executive Committee for the Air-
port Dedication and Flight Festival, August
27-28-29.
Prior to the luncheon, the Directors will
Inspect the new .< 1(1.(1(1(1,000 Airport Passen-
ger Terminal Building, now nearlng comple-
tion. A bus furnished by the I'UC will depart
from the Chamber Building at 10 a.m.. and
will start the return trip from the airport at
2 p.m.
The trip will provide participants with a
preview nf facilities at the new Termln-'l
Building, one of the most efficient and beauti-
ful in the world, Bernard said.
Chamber Opposes Use
Of Federal Tax Funds
For Parking Facilities
As a result of action by the Board of Direc-
tors last week, the Chamber has taken a
stand in opposition to .Assembly Constitu-
tional Amendment No. 32 which would give
the .State Legislature power to allot highway
user tax funds for the planning and construc-
tion of facilities for vehicle parking.
Leonard S. Mosias, Chairman of the
Chamber's Stret, Highway and Bridge Sec-
tion, reported his group's convictions that
action proposed by the Amendment would :
constitute a diversion of highway funds. He
pointed out that parking is a municipal and
not a state problem; and that this is not the
time to divert highway user funds when
there are highway deficiencies in California
of over three billion dollars.
Mosias further stated that the language
of the proposed amendment is broad and
loosely drawn; that there are other ways of
raising funds for parking, such as parking
meter funds and fines; and that there is a
possibility that Federal Gas Tax funds might
be withdrawn if used for other than those
specified in the Federal law.
Pharmacists, Plastics
Men Acclaim Reports
More than 440 copies of the Chi-mber's
special reports on the "Western Potential,
Chemical and Allied Industries" have been
mailed to every pharmaceutical firm east of f
the Rockies, all member firms of the Manu-
facturing Chemists .Association and selected '
large manufacturers using plastics. This was ■
the announcement made vesterday by M. H.
Scott, Chairman of the Chemical Industries -
Section of the Chamber's Industrial Depart-
ment.
The reports — Pharmaceuticals," "Packag-
ing," and "Plastics and Resins" — are part of'
a series started last year by the Chemical
Industries Section to encourage eastern con-
sumers using chemicals now produced here
to center proposed western operations In the
San Francisco Bay Region.
The reports stress the fact Ihrt through \
the use of San Francisco .service Industries, !
packaging facilities and read'lv available >
materials, an Eastern manufacturer may
more economically dl.stribute to the Western i
market by centering his operations here,
Scott said.
".Although the mailing v.rs rnly recently '
completed, there has already been en excel- |
lent response," Scott said, "and Chemical In- !
dustrics Section members knowing those
plant location factors peculiar to Chemical
manufacturers are cooperating in promoting
the Bay Region."
Too/ Men Schedule Meet
The .American Sucicty of To^.l Engineers
is in the process of organizing its first con-
vention and exposition for the werk of March
18, I'Jhb, at Lo.i Angele.s. Intere-ted San
Francisco firms are requested to cnnt-cl
H. E. Conrad. Executive Secretrry of the
.Society. 1070(1 Puritan Avenue. Dftroit 21.
If the first exposition is successful, the
Society Is considering San Francisco for its
1958 convention.
Friday, June 11, 1954
BAY REGION BUSINESS
Welcome
New Chamber Members!
The Board of Directors of the San Francisco
Chamber of Commerce is proud to present the
follouing new mcmhers of the organization.
PACIFIC STATES LABORATORIES, INC.
Mfg. Chemists 921 Clay Street
PERRY-GILBERT SAFE CO.
Safes 63 Page Street
RAZOX COMPANY
Mfrs. and importers of fabrics Pier #45-B
FRANK SILLIVAN AS.SOCIATES
Public Relations fi90 Market Street
HARRY C. SIZE CO.
Import-export 465 California Street
HARRY TALBOT
Elec. and mech. experimental lab.
49 Maiden Lane
TOYOMENKA, INC.
Import-export 210 California Street
VEPRIN & GITHERTZ
General merchandise store
P. 0. Box 296, Agana, Guam, M. I.
MILTON WEINGARTEN COMPANY
Whlse. costume jewelry 254 Sutter Street
WESTERN EMPIRE DIRECT
ADVERTISING CO.
Direct advertising 612 Howard Street
WOOD, STRl'THERS & CO.
Stock brokers 235 Montgomery Street
AJAX FOINDRY CO.
Foundry 525 Phelps Street
ALBRITE MANUFACTURING COMPANY
Mfrs. plywood Paint & Doors
84in Amelia Street, Oakland, Calif.
ANCHOR ROOFING CO.
Roofing contractors 1671 Galvez Avenue
ATTORNEYS PRINTING SUPPLY CO.
Paper & Printing 518 Market Street
BARRETT CON.STRUCTION CO.MPANY
General contractors 918 Harrison Street 7
ANDRE BOSC
Realtor 1155 Jones Street
BOXER'S APPLIANCE & RADIO CO.
Radio and Appliances and Furniture
1401 Fillmore Street
CENTRAL MILL & CABINET CO.
Mill and cabinet work 1595 Fairfax Avenue
CLARK & FIELDS
Nutrilite food supplement
1349 Taraval Street
COLLIN.S, GROTH & JOHNSON
Factor>' Rep. 1355 Market Street
CORONET INDU.STRIE.S, INC.
Importers of Housewares 40 - 1st Street
DE VAUX SIGN CO.
Sign painting 147 Valencia Street
HENRY DOWDEN CO.
Marine products 608 Montgomery Street
EL .MATADOR CORPORATION
Restaurant 492 Broadway
FREED, TELLER & FREED
Coffee and tea 1326 Polk Street
FRICTION .M.4TERIALS CORPORATION
Automotive and industrial brake and
clutch specialists 708 Polk .Street
FUN UNLI.MITED Aeency
Theatrical-entertainment agency
935 Market Street
GOLD STAR EXPRESS RADIO SALES CO.
Novelty mfrs. and distributors
18500 Stanton Avenue,
Castro Valley, Calif.
GOLDEN GATE COLLEGE
College 200 Golden Gate Avenue
The Chamber's Board of Directors ^-nd
staff members were honored at the annual
"Chamber of Commerce Day at the Shrine
Luncheon Club" May 27 at the Palace Hotel
with the Bank of California N.A. as host.
The annual affair has become one of the
highlights of the year in the Chamber's pro-
gram, Chamber President Jesse W. Tapp
pointed out. Left to right are: Noble George
Gavin, President of the Shrine Luncheon
Club; Tapp; Potentate Perce Allan of Islam
Temple; Noble Philip F. Landis, the princi-
pal speaker; and Bank of California hosts
Vice President Arthur M. Warren, and
Executive Vice President Edwin E. Adams.
Chamber Hosts Groups
Of Overseas Visitors
The Chamber's World Trade Department
is directing the studies of Bay Area business
and industrial establishments and contrac-
tion projects this month by groups of busi-
men from Australia, Denmark, Formosa and
Okinawa, who are studying various phases
of the U..S. economy.
The visitors include a team of 21 Aus-
tralian architects, contractors and materials
manufacturers, an 11-member Danish ex-
ternal materials handling team, a group of
nine Chinese executive accountants from
Fonnosa, and a team of three Okinawa busi-
nessmen studying U.S. practices in merchan-
dising and management.
The Chamber is cooperating with the For-
eign Operations Administration in directing
the activites of the Danish and Formosa visi-
tors, and with the U.S. Department of Com-
merce in aiding the Okinawa businessmen.
I.C.C. Petition Filed
In order to protect the competitive posi-
tion of San Francisco shippers, the Cham-
ber's Transportation Department h?s filed a
petition with the Interstate Commerce Com-
mission for investigation and suspension of
reduced rates on boots and shoes from Los
.Angeles to the Pacific Northwest.
San Francisco wholesalers of boots and
shoes are in direct competition with Los An-
geles wholesalers in Northwest markets and
rate reductions from the San Francisco area,
similar to those granted Los Angeles, were
denied, the petition states.
GREY-MANNION PLYWOOD CO.
I'lj'wood — whsle. 355 Bamevald .Avenue
IDEAL TRADING COMPANY
Import-export (wood products, food,
machinery) 1 Drumm Street
INTER.STATE ACCOUNTING &
STATLSTICAL SERVICE.S, INC.
Accounting and Statistical work
for insurance 875 Sansome Stre->t
BONNIE LEE .SOCIAL REGLSTRY
Social contacts 676 Geary Street
Directors to be Guests
Of 91st Infantry Div.
The Chamber's Board of Directors, Armed
Forces Section, and San Francisco civic
leaders will be flown to Hunter Liggett Mili-
tary Reservation Tuesday, July 20, to spend
the day inspecting the training activities of
the 91st Infantry Division, USAR. They will
be personal guests of Brigadier General C.
Lyn Fox, Division Commander.
A division review, spectacular combat
exercises and an inspection of the division
training in all its color and realism are
scheduled for the viitors in order that they
may see what is being done during the two
weeks' summer training program of the
Army Reserve, according to J. G. Motheral,
Chairman of the Armed Forces Section.
Chamber officials are urged to accept invi-
tations immediately. Individual invitational
orders will be issued by the Commanding
General, Sixth Army, providing for trans-
portation by military aircraft from San
Francisco International Airport to Hunter
Liggett, located between Monterey and San
Simeon, with the return scheduled for 5 p.m.
Business Tips Bulletin
To be Enlarged Soon
The scope of the Business Tips Bulletin,
issued by the Chamber's Domestic Trade De-
partment, will be enlarged with the July 1
is.sue in order to increase its value to mem-
bers and reflect the intense interest in the
We.stern market indicated by the excellent
response to the recent nation-wide sur\'ey of
.some 1,500 National Manufacturers.
The exclusive survey requests will be con-
veyed to Chamber members in Business Tips
Bulletin. Mailing will be restricted to Cham-
ber members, who will receives copies five
days in advance of the regular edition date.
Non-members will be able to view the open
file of Business Tips at the Chamber offices
on the first of each month.
Members who wish to lake advantaRr of
this expanded service are urged to contact
the Chamber's Domestic Trade Department
immediately. Call EXbrook 2-).°i1I, Local ."iH.
BAY REGION BVSINESS
Friday, June 11, 1954
yflllllllllllllllllllllllllllllllllllllllMllllllllllllllllllllllllllllllllllllllllllll^
I Hitting the High Spots |
= With Wall Brown =
SERVICE TYPESETTING CO., the typography firm
which numbers among its clients the Chamber of
Commerce (sets Boy Region Business type) has
moved to new, greotly-exponded first-floor quarters
at 255 Eighth St., according to its owner and man-
ager Iro (Rudy) Rudikoff. A trade shop dealing in
a wide variety of services, the firm now olso spe-
cializes in "Rule Form" work. Service is now adjacent
to CALIFORNIA PRINTING CO., the firm that has
printed Boy Region Business for a number of years.
...THE CALIFORNIA STATE CHAMPIONSHIP
ROLLER SKATE MEET will be held in SF at the
Coliseum Bowl, 45 I 1th St., June 17-20. Several hun-
dred amateur skaters of all ages are expected to
compete in this annual event sponsored by the U.S.
Amateur Roller Skating Assn. under ouspices of the
American Athletic Union. Winners will go to the
nofl championship meet in Wash., D.C. in July. . . .
THE INDUSTRIAL DEVELOPMENT WORKSHOP
sponsored by the U.S. Chamber and other orgon-
izations, will be held at Santa Clara University,
June 13-15. The SF Chamber has cooperated in
arrangements. Reservations may be secured at the
University.
I Committee Meetings |
TECHNICAL PROJECTS COMMITTEE— June 11, Com
mcrcLiI Club. U:li p.m.
Agenda: Du^cussion ul ;irmy L-ng neers plan fi
o( S.F. bay and Chamber policy on water re
devel-
op n-
200, Chambci
PARKING SECTION— June 15,
10:JC-12:00 noon.
Agenda: Discussion of curb parkinu and -Customers v,-.
EXECUTIVE COMMITTEE- FUGHT FESTIVAL— June
H. Fust floor con(. room. lii:nli.i: noon
No .^BenJa-
STREET. HIGHWAY AND BRIDGE SECTION— June 16.
Room 200, Chamber, in:}0-i: noon.
Agenda; Discussion of keeping roadsides clean. Movie,
■Give Yourself the Green Lieht."
WORLD TRADE ASSOaA'nON— June 16, Pancllis, 12
Agenda: Panel discussion of rnalysis of far east trade devel-
opment.
PUBUCITY COMMnTEE— June 22. Room 200. Cham-
ber. 3:50-5:00.
Agenda: Discussion of posliblc use of S.F. historical pho-
tographs for museum exhibition.
MINING COMMITTEE— June 23. Commerc al Cluh, i;;li
p.m-
N'„ .\genda.
•KEEP GREEN" MATERIAL
AVAILABLE
Membtrs of the (ihamber arc urped to
avail themselves of supplies of forest fire
prevetition leaflets, posters and other mate-
rial provided by the State and National
forest services through the Chamber. These
may be used on bulletin boards, as enve-
lope stufTcrs, as employee communications,
and for other similar purpt)ses toward the
end of helping reduce forest fires.
The Chamber s "Keep Cireen" Ctimmit-
tee through >X'ilian. J. Losh. Chairm.n.
alsti urges members it> develop their ov,n
ftirest tire prevention messages .md t<) in-
clude them in their advertising and other
public communiciiion.
S. F. AIRPORT TRAFFIC DOUBLES
San Francisco Progressogram* .--.--- No. 7
•
/
A'rFre/gkt i/
>1
1 X
1 /
IX
JiirMail
/Sir Freijfitt
/
/
1
1
1
!
/ / ^Passengers
P/anes i
f
'/' ''
4^^^-
/ /^
/A- Air Mail
y"'
.-•-•'
1
RAPID EXPANSION IN LAST SEVEN YEARS
Traffic through San Francisco's ultra-modern International Airport, which
serves as operational headquarters for the world's great trans-ocean and trans-
continental airlines, has more than doubled in the seven years between
1946-1954.
San Francisco's role as America's aerial gateway to the vast Pacific Basin
is a logical development for this great port city which has long been one tif
the world leaders in international commerce. San Francisco International Air-
pttrt boasts a new Passenger Terminal Building, air mail and cargo buildings
and other facilities built at a cost of more than $14,000,000.
From 1946 to 1954 planes (in and out) soared from 53.()s5 annually to
115,891; passengers (off and on) from 8.34.360 to 1,927. 0""?; air mail from
12,512,-11 pounds to 29,699.645; and from 1948 to 1954 ait freight mcreased
from 16.286,516 pounds to 38,914,728. According to a .special Western Air
Lines rcpt)rt, the over-all number of passengers to and from the Airport
(includes those who do not disembark) doubled since 1946, to 2.430.000
in 1953.
.1 rt Kill jr fealiire . . . Ask Ihc Chamber lor Re/irhili.
tXhrook 2-4'in, Kiscarth Dcl<l.. F.xl. li or H.
Schacht Honored at Chamber Agricultural Group Meet
Henry .><chaiht. whose "Farmer's Digesf'
program at fi:l.') a.m. over KNBC has for the
second year won the First .\\vard of the
California .Associated Press Radio -■Associa-
tion for exceptional merit in the agricultural
field, was honored at a luncheon meeting of
the Chamber's .Agricultural Committee Tues-
day noon ill the Fairmont Hotel.
.•-:chachl. a long-time member of the ('"in-
mittee. was the principal speaker at the
meeting. The veteran broadcaster discussed
the effect of words in world affairs, and
pointed out how their meanings can be
twisted for propaganda purposes. Thor W.
Christeiisen, vice rhairiiian of the Agricul-
tural Committee, presided.
BAY REGION BUSINESS
WALTER I. BROWN. Editor
Ralph S. CIsii, Ir., Ali'l Editor
PubliDhed overy olhor weok al 333 Pme Si.. San
Frnncisco. Zone 4, Counly of San Francisco, Cali-
fornia. Telephone EXbrook 2-451! (Subscription.
One Dollar a year.) Entered as Second Class ittal-
lor April 26. 1944, al the Post Ollice al San Fran-
cisco, C:allfomia. under the act ol March 3 1879
U. S. POSTAGE
2c PAID
San Francisco, Gnlif.
Permit Nc. 1880
VOLUME II • NUMBER 13
JUNE 25, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
Chamber Recommends
Extended Coverage
Under OASI Program
Chamber President Jesse W. Tapp this
week made recommendations regarding ex-
tension of social security to Senator Eugene
D. Milliken, Chairman of the Senate Finance
Committee, as the Committee began hearings
on House approved H.R. 93fi6 to expand the
social security program.
In recommending that coverage provisions
of the old age and survivor's program be ex-
tended to all gainfully employed persons
consistent with administrative feasibility,
Tapp said, "At the present time a large seg-
ment of the earning public is still not cov-
ered under OASI. Suggestions have been
made that coverage only be extended to
groups who wish coverage. The San Fran-
cisco Chamber of Commerce believes that the
basic theory of any social security program
and its maximum practical applications can
only be attained if all persons gainfully em-
ployed within the limits of practical tax col-
lection are covered. The efficiency of any
such system will always be impaired if large
numbers of persons are excluded from cov-
erage."
GOVERNMENTAL EMPLOYEES
Tapp noted that H.R. 9:i(;C> contains a state-
ment of policy regarding the extension of
social security to employees of local govern-
ments which raises serious problems to many
local governments which now have their own
retirement systems. He said, "The pension
systems in the larger cities and counties and
the state system in California were created
to be self-sufficient, without the addition of
federal social security benefits. The cost of
these systems to the citizen is exceedingly
high. For example, the proposed San Fran-
cisco budget for 19.i4-.S.=i estimates the city
and county contributions to the employees'
retirement system will amount to
$1.5.977,059.
"If social security were extended to local
employees without adjustment in the local
pension system to accommodate not only the
increased cost but the increased pension pay-
ments, it would require an addition of
$1,I5(I,0IMI annually to the city's costs, with
the present 2 per cent level of contribution.
"We propose two recommendations for
amending the subject legislation.
"1. In that H.R. 9:ifi(; provides that public
employees shall have the right to vote to in-
clude themselves in the federal social se-
curity system, we feel that same right should
be afforded the government body, which in
this instance might well be the voters who
are required to authorize any changes in the
local pension system.
"2. That the coverage provisions of the old
age and survivor's program include all per-
sons now excluded because they are covered
by local government retirement sy.stems, pro-
vided that the costs to the local government
will not be increased or the benefits under
(Continued on Page 4)
Chamber Urges S. F. Produce Market Be Moved
To South Basin, Present Site Redeveloped
The San Fianci.sc-o Chamber of Co
toward establishing the South Basin
site for a new San Francisco produce
The Chamber's Board of Directors
presented as the climax to 13 years' stu
Trade Leaders Plan Big
1954 Valley Days Event
Plans are being completed for the Cham-
ber's "Valley Days, 1954" — the trade promo-
tion event which will bring to San Francisco
.August 12 and 13 some 150 business and agri-
cultural leaders from about fi5 communities
in the Central and San Joaquin vallevs — ac-
cording to General Chairman Lloyd Mazzera.
Sponsored by the Chamber's Domestic
Trade Department with funds contributed by
San Francisco host companies and businesses,
the Valley and Coastal Days programs have
proved one of the most successful means of
developing business in the city's vital trading
areas, Mazzera pointed out.
Lloyd Graybiel. Chairman of the "Valley
Days" Finance Committee, urged sponsors to
sign up immediately.
Other committee chairmen are: Jesse W.
Tapp, "V.I. P.;" Richard W. Goodspeed, Pro-
gram; J. Carroll Clark, Invitation; V. A. Bar-
bata, Transportation; Dan E. London, Hotel
.Accommodations and Great Golden Fleet;
and William Ross, host.
"Keep Green" Committee
Urges Fire Prevention
With California once more entering the
forest fire season, the Chamber's "Keep
Green" Committee has called on all San
Franciscans to do their part in combatting
the forest and rangeland fire menace this
year, according to William J. Losh, Com-
mittee Chairman.
"San Franciscans visit the forest for rec-
reation, as motorists, vacationists, campers or
summer home owners," he said. "They hunt
and fish in them. As forest users, they hear
the same responsibility to observe all the
rules of forest fire prevention that apply to
those who live in the forested areas.
"The Keep Green Committee urges San
Franciscans to learn the rules of forest fire
prevention," Losh continued.
"The.se rules are simple: When motoring,
use the a.sh tray in your car. Do not throw
lighted matches or burning tobacco from
your car. At your summer home, do not
burn trash or leaves on a windy day. Check
your incinerator. Do not let children play
with matches. When hunting, fishing or
camping, crush your cigarette, break your
(Continued on Page 4)
fnmerce has called for immediate action
Temporary War Housing area as the
terminal,
last week approved recommendations
dy by the Chamber's Produce Market
Site Section headed by Ray B. Wiser, ask-
ing that:
1 . The City and County of .San Francisco
and the San Francisco Housing Authority
reserve the South Basin area (bounded by
Bancroft Avenue, Jennings Street, Under-
wood Avenue, Hawes Street, Van Dyke Ave-
nue, and the railroad to the San Francis-
co Naval Shipyard) as a site for a new
wholesale produce terminal;
2. The City and County and the San Fran-
cisco Redevelopment Agency declare the area
in which the wholesale produce market is
presently located, and the South Basin War
Housing Area, as redevelopment areas; and
3. The Board of Supervisors be requested
to appropriate funds for a study by the De-
partment of City Planning to determine the
exact boundaries of the areas to be declared
for redevelopment.
Letters outlining the Chamber's position
and requesting cooperation have been mailed
to officials of the City Planning Commission,
Housing Authority, Redevelopment Agency
and Board of Supervisors.
J. W. Mailliard, III, past Chamber Presi-
dent and present Chairman of the organiza-
tion's Agricultural Committee, declared the
matter urgent because "tlie San Franci.sco
Housing Authority has just received instruc-
tions from the Federal Government to start
relocating the families in South Basin," pre-
paratory to demolition of the buildings and
transfer of the land back to private owner-
shin.
"Unless immediate steps are taken offi-
cially to designate the South Basin Site for a
new produce market, the area probably will
be disposed of piecemeal, and San Francisco
will have lost an outstanding site for its bad-
ly-needed new produce market terminal,"
Mailliard said.
Both the South Basin area and the present
(Continued on Page 3)
Chamber Action |
Higfi/lghfs of the Past Two Weeks:
I'rgtd immediate action on <uu ProJiuc
Murkil Site (P. 1)
Planned annual "VulUy IXiy" eiml (P.l)
Launched new forrsl fire prciilllioil adh ilit i
under "Keep Green" Comm. (P. I)
Reported monthly Bii'hiiss Aclhily (P. 2)
Diretieil activities of oiirscas hmiinss /•/</•
lors in Huy Anj (P. 4)
(Continued promotional activities for airport
riiiihl iUilival (P. .1)
Recommended extended Socitii Stctirity lov-
.r^4;<(P. I)
BAY REGION BUSINESS
Fridoy, June 25, 19S4'
General Business Activity
Report By The Research Depurtmeut
May, 1954
BUSINESS OUTLOOK ENCOURAGING
The business outlook in San Francisco and
the Bay Area at the beginning of June ap-
peared definitely encouraging. The first five
months' general activity was only slightly
below the all time Spring pealc last year, and
a few branches reached new seasonal highs.
MAY BRIGHT SPOTS
The bright spots in May compared to a
year ago include a 20% increase in dwelling
units authorized in the nine bay counties:
a 48' r rise in market value of shares traded
in the San Francisco Stock Exchange; gains
in employment in the Metropolitan Area of
2.2<S in Service group, 0..5'r in Finance
group, and 0..5'7r in Agricultural group; 1.9"^'
in average weekly earnings of production
workers; V/c increase in San Francisco area
truck movements, and l.STf in Out-of-State
passenger cars entering Northern California.
San Francisco Airport traffic including num-
ber of planes, passengers, and air freight ex-
ceeded last May. Port of San Francisco
coastwise, intercoastal and foreign revenue
tonnages were above last May, also electrical
energy sales and tourist and settler inquiries.
Unemployment declined to 4.9% of labor
force compared to 5.4% in April.
FIVE-MONTHS TRENDS
Our business activity index during the first
five months averaged 123.(1 or 1.4',/ under
the same period last year. Total employment
in the Metropolitan Area settled 2.3% and
manufacturing employment was off 3.9% but
the service, finance, and agricultural industry
groups were employing more people in the
first five months than a year ago. Financial
transactions as a whole were off less than
1% . The market value of the stock exchange
transactions were up 25%. Dwelling units
authorized in the nine bay counties were 5.5' r
above the same period last year. San Fran-
cisco department store sales for the first five
months were 1.8% below last year. Sales of
merchant wholesalers on the Pacific Coast
during the first four months (latest avail-
able) were off 7'i compared to 4% in the
nation and inventories at the end of April
were down 7% compared to i'/r in the nation.
Commercial failures, reported by Dun and
Bradstreet, for the five months cumulative
amounted to 77 compared to 68 last year.
EMPLOYMENT
May total employment of 1,()()2,()(M) was
5,700 above April but 23,000 or 2.79^ below
last May. The service industry (the largest
group) with 210,900 gained COO over the
April level and 4,.300 or 2.2'; over last May.
Finance, insurance and real estate group
with 65,400 and agriculture with 22,100 were
both 0.5% above a year ago. Manufacturing
group with 204,200 was 1.200 above April
but 12,300 under May last year. Retail trade
with 169,500 persons was 400 above April,
out 1,600 fewer than last year. Transporta-
tion,communication and utilities with 109,600
were 100 over April but down 7,600 from
last May. Construction industry with 61,6110
in May showed an improvement of 1.200 over
April but was 6,1(10 below May last year and
government employment at 85,800 was 200
below April and 4.700 below last year.
CONSTRUCTION
llwflling units ai'horized for con.struction
during May in thi nine-county Bay Area
amounted to 3,737, an increase of 20'< over
last May. The five months total of 14,566
was 5.5% above a year ago. In San Francisco
the number of two-family dwelling units
authorized in May was up 14% and multi-
family units 2()'a. Non-residential construc-
tion permit number was up 89' J and the
value 54%.
RETAIL TRADE
Department store sales in San Francisco
for the four weeks ending May 29 were i'A
SAN FRANCISCO
BUSINESS ACTIVITY
UNADJUSTED INDEX 1947-1949=100
/
11
1954
A. ^ J
\
^-^^^n,...^:^*'//]
^^
•«. -<:^/-'^-.^^^^rtJ
\
' /V /-V -^-^
^H^^-^-^^^^^^-^en^i,^
1 1 1 1 1 1 1 1 1 1
above last year but sales for the full month
with the long Memorial Day weekend were
down I'/J but still best in West.
UTILITIES
Electrical energy sales in San Francisco
in May were 3.3 above last year and the five
months cumulative was up 1.5' f: Industrial
and commercial water sales were down 1.0%
for May end the five months period. San i
Francisco electrical connections in May to- ■
tailed 264,615 compared to 263,758 in May
last year and water connections totalled
151,117 compared to 150,153 a year ago.
TRANSPORTATION
Transportation trends in May were mixed.
with freight car movements in San Francisco-
Oakland switching limits off 20'a. compared
to last year, and shipping arrivals in the San
Francisco Bay off 4'f in number and regis-
tered tonnage. Port of San Francisco rev-
enue tonnage decline of 6.39f was due en-
tirely to the inland watenvay shrinkage as
the coastwise intercoastal and foreign ton-
nage were all above May of last year. Truck
movements in the San Francisco area were
up 1%. Vehicle crossings on the Golden Gate
Bridge were up 5% but were off 1%^ on Bay
Bridge.
San Francisco Airport traffic continued the
climb over last year's level.
MAY BUSINESS ACTIVITY IN SAN FRANCISCO
BRANCH OF ACTIVITY ^^tiX "^'A'^T NoVj'-
•GENERAL BUSINESS ACTIVITY 1f47-49 Av.=IOO
CONSTRUCTION PERMITS TotaJ Number
Value
Residential, New Value
Dwelling Units - - Number
Single-Family Units, New Number
Non-Residential. New Value
Addns., Alterations and Repair! Value
REAL ESTATE -Deeds Recorded Niunber
•RETAIL DEPARTMENT STORE SALES Index
FINANCE— Bank Debits JOOO
Postal Receipts .$
S. F. Stock Exchange Shares Traded
Market Value %
:OMMERCIAL FAILURES Number
INDUSTRY TREND — b Bay Ar*a Ceuntln.Total Employed
M.mul.utunnH— Avciacc Weekly Earninjis (Dolhrsl
.M.ii.uljaunr.K (Employment)
Constiuctlon. Contract —
Finance. Ins.. Real Estate "
Retail Trade "
Wholesale Trade - "
Ser\'ice "
Trans.. Comm, & Utilltii -
AKriculture "
Govt— Fed., Stale. Cltv
Other
TRANSPORTATION Frt. Car MovemenU Number
S F Airport — Planes In and Out Number
l>a.>.sen6crs Off and On Number
Air Mall Loaded & Unloaded Lbs.
Air Express Loaded & Unloaded Lbs.
Air Freight Loaded & Unloaded , t-!*-
Rail Expicsi Shirmcnt* N'u
K-k Mo
S F An
Indei
C>utofS[.ue passcnRcr tar entries into N.C. Number.
PORT OF SAN FRANCISCO— Revenue Tons ToUl
Coastwise Revenue Tons
Intercoastal Revenue Tons
Foreign Revenue Tons
CARGO VESSELS IS. F. BoyI— Arrivals Numbei
Milll'ins of Registered Tons
UTILITIES Ind and Comm Gas Sales Cu Ft.
•Eler EnerR>' Sales- kw, hours Index
Water Coniumptinn Comm, and Ind. Cu Ft.
NEW DEVELOPMENTS Tourist and Settler Inq No
Rjiv nnrlgf Vehlrjr Crossings Number
<;.!!. T i;,.!.' nnl.:.- \'rhirlp Crossings Number
FRUITS AND VEGETABLES RICIIPTS Carlots
LIVESTOCK SLAUGHTER Insp DIsti l Number
•S. F. LIVING COSTS - All liemi Indci
1.184,397
779,752
1.236
109
2.798.276
1.962.272
1.314.760
25.6I5,90V
20
l.UU2.000(p)
81.20(a)
:04.2O0(p)
ftl.IOOIpl
65.400(p)
169.5001 pi
70.900(pl
210 9UU(pl
lU9,600(p)
22.IOU(p)
Si.SOOIp)
2,000lpl
15.069
10.490(a)
166.8401a)
:,44l,295(al
537, 106(a)
3,313, 509(a)
BI.6-8
140.5
63.878
434.935
16.902
48.552
207.142
428
2.0O7.639
.214.640.500
125
158.234.000
1.299
2.602.766
1,098.737
1.'60
150.6301k
If. 51, ■
—26.9
54.0
— 5y.8
—19.5
47.8
42.8
—2.7
123.0 —1.4
3.442 — 1.0
18.282.901 —14.4
6.344,733 —6.6
616 -14.4
418 13.>
6.881.101 —28.3
5.057.065 1.7
7.133 —10.1
101 —2.9
15.274.546 — 0.-
13.575.400 28
5.835.278 -32.8
115.649.230 25.1
77 13.2
997.280IP) — 2 t
204.l20(p) — 3.V
60.500(p( — 8 6
64.800(p) 0.-
160.1SO(pl — O'i
-i.i:nir. --li-
66.586
40.001(b)
600.057lbl
9.359.398(b)
2.035.506(b)
12.510.407(b)
445.196
—6.3
54.4
15.5
1.977
9.348.802
205.799.000
•\(w Vti
' RiwE'A'iirH'oVrAiiT»reftT.''>i*'v ni*Nri«^ r«?*«iir« or roMWKKrm
Friday, June 25, 1954
BAY REGION BUSINESS
^lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll:
I Hitting the High Spots |
I With WjIc Bto%vn =
THE AMERICAN-KOREAN FOUNDATION will
dedicate the relief ship M. V. KOREA, at Pier 45
todoy ot 4:00 p.m. Supplies are being looded this
week. Colorful ceremonies this afternoon will include
a Koreon Boys' choir, the Marine Band and Fisher-
man's Wharf decorations. The public is invited . . .
FOSTER AND KLEISER CO. invites attendance at an
exhibit of award-winning designs of the 22nd Nofl
Competition and Exhibit of Outdoor Advertising Art
in the auditorium of The Emporium daily from June
21 through June 26 . . . LAWSON, LEVY & Wil-
LIAMS, investment securities firm, has opened an
OaUond office in the Financial Center BIdg. with
Richard S. Lesser as res. mgr. . . . A. E. ARCHIBALD,
pres. and gen. mgr. of the S.F. Federal Savings and
Loan Assn., on his first visit to South Africa, was
quoted recently by the NATAL DAILY NEWS in
Durban. He declored thot misunderstandings and
conflicting political ond rocial interests in So. Africa
ore keeping American copital out of that country . . .
HANDY ASSOCIATES, INC.. monogement consult-
onts of New York, have opened their Colif. office in
the Adorn Grant BIdg. in SF. with Hallam B. Cooley,
vice pres., os local mgr. . . . DON W. McCOLLY,
Colif. form leoder and former Secy.-Treas. of the
Calif. Farm Bureau Fed., wos elected Pres. of Wine
Institute, trade osson. of the Calif, wine growing
industry.
EXHIBIT SPACE at the San Francisco Inter-
national Airport Dedication and Flight Fes-
tival, August 27-28-29, was inspected by the
Festival's Executive Conniiittee (pictured
above) when the Chamber's Directors were
guests recently of the city's Public Utilities
Commission at a luncheon and tour of the
new Passenger Terminal building. Left to
right are: Commissioner Edward B. Baron
of the city's Public Utilities Commission;
Jack Dierssen of the Junior Chamber of Com-
merce, who is General Chairman of the Flight
Festival Committee; Robert E. Lilly, Chair-
man of the Junior Chamber's Aviation Com-
mittee; and Clay Bernard, Chairman of the
Chamber's Great Golden Fleet Completes Trade Trip;
Plans Two Other Major Goodwill Events for Year
Chamber's Aviation Section and L'hairuiaii of
the Executive Committee for the celebration.
Exhibit space will be at a premium since
the three-day celebration is expected to at-
tract more than 500,000 people, the Executive
Committee pointed out. Booths will be located
in the concourse area and some parts of the
main building, according to Edgar Allen,
chairman of the Exhibit Committee. Exhibit
space is available at $100 per 10 x 10-foot
booth to companies interested in the future of
aviation. Standard signs and electrical serv-
ice will be furnished free.
Since applications for booth space will be
considered in order of receipt, firms inter-
ested in booth space should make their appli-
cations immediately to the Exhibit Commit-
tee at the Chamber's office, .333 Pine Street,
phone EXbrook 2-4.511, local 85, Allen said.
Following completion of a successful trade
development cruise by the Chamber's Great
Golden Fleet to San Mateo last Friday, "Com-
modore" Dan E. London announced that two
more cruises this year are planned for the
purpose of entertaining visiting dignitaries
and promoting San Francisco's trade rela-
tionships.
On July 15, the Fleet will host between
50 and 75 agricultural editors of leading na-
tional publications. On .August 13 about 150
business and agricultural leaders from the
Central and Sacramento Valleys will be en-
tertained during the annual "'Valley Days"
trade promotion visit to San Francisco spon-
sored by the Chamber's Domestic Trade De-
partment.
The unique flotilla, made up of 17 luxurious
yachts, was organized by London in 1950 as
the first Chamber of Commerce "fleet" in the
world. The idea has since been adopted in
Seattle, Tacoma, Portland and southern Cali-
fornia. Each year the fleet schedules several
cruises for the entertainment of visiting
dignitaries.
Some 80 members of the Chamber's Inter-
City Section participated in last week's
cruise to Coyote Point and had luncheon with
Chamber officials of San Mateo and other
peninsula communities. During the afternoon
"on the beach," the group toured the penin-
sula's fast-growing commercial, industrial
and residential areas, and conferred with
local business leaders.
The San Mateo Chamber of Commerce was
host.
'Workshop' Attendance
Chamber Committee members and the In-
dustrial Department staflF attended ses-
sions of the Industrial Development Work-
shop at the University of Santa Clara June
13-15 sponsored by the Chamber of Com-
merce of the United States, California State
Chamber, the California Chapter of the
American Institute of Planners and the uni-
versity.
Attending sessions were: A. Y. Alcorn,
Charles M. Byrne, C. N. Gustafson and Fred
J. Mahr of the Industrial Development Com-
mittee; D. 'V. Doub, Electrical Industries Sec-
tion; and Industrial Department Manager
Lewis M. Holland.
CHAMBER ASKS IMMEDIATE ACTION IN PRODUCE MART RELOCATION
(Continued from Page 1)
produce market area must be designated for
redevelopment according to Maillard and
Wiser because (1) government authority is
adjudged necessary to facilitate assembling
the .South Basin site for a new terminal and
(2) government authority is, in the Cham-
ber's opinion, also necessary for the assem-
bling and ultimate disposition of the present
market areas.
The Chamber recognizes however, that the
ideal solution to moving the produce market
would be through private enterprise entirely
— "but the exercise of the powers of eminent
domain is still judged necessary as the prac-
tical method of facilitating the move."
Produce dealers in the area concerned who
are opposed to moving have indicated they
would be interested if they were assured of
the following:
1. .Adequate reimbur.sement for their real
property, buildings and trade fixtures,
2. .A ]ie\v site suitable as to location and ac-
cess thereto;
3. An economically sound program for the
financing and construction of modern market
terminal buildings and facilities.
Mailliard said the Chamber's Legal and
Financial subcommittee is "in frequent ses-
sions" in an effort to meet the three provisos.
The Department of City Planning has in-
dicated it will make a formal study of the
"highest and best uses to which the area
could be put" if the market area were
moved.
The Chamber's Industrial Committee also
has a sub-group studying plans for the re-
use of the area and is prepared to promote
its development.
A second element of urgency, Mailliard de-
clared, lies in the fact before long a rpmn
from the planned F^mbarcadero Freeway will
lead directly into Clay and Washington
.Streets — "destroying the integrity of the
present market. Inevitably, within a few
more years, the market will be forced to move
under circumstances far less favorable than
presently apply."
Answering three major objections by those
in opposition to the move, the Chamber of-
fered these contentions:
1. A new modern produce terminal will at-
tract business currently being lost due to
congestion and inadequate facilities at the
present market;
2. Experience of other large cities has
proved the factor of distance from the cen-
tral area has not been a detriment; some
markets in major cities are almost twice as
far from the central district as would be the
South Basin site; and
3. The new freeway sy.stem will eliminate
the traffic problems at the South Basin Site
and will provide speedy access for the trade.
BAY REGION BUSINESS
Friday. June 25, 1954
A TEAM OF OKINAWA businessmen next
Monday will tontlude an 18-day study in San
Francisco of U. S. practices in merchandising,
personnel policy, financing and management un-
der supervision of the San Francisco Chamber's
World Trade Department and the U. S. Depart-
ment of Commerce. Pictured visiting the James
S. Baker Co., 311 California Street. San Francisco
are left to right: Shintoku Vaniada, president,
Okinawa Reconstruction Lumber Co.; Fred Kami-
kawa, U.S. Department of Commerce interpreter;
Baker, who is President of the San Francisco
Chamber's World Trade Association; Noboru
Kakazu, president, Ryukyu Life Insurance Co.;
and Choryo Ishimine, president, Okinawa Daiichi
Warehouse Co., Ltd.
In addition to the Okinawa group, the Chamb-
er's World Trade Department has directed the
studies of Bay Area business and industrial es-
tablishments this month by teams of businessmen
from Australia, Denmark and F<irmosa. A group
of 21 Australian architects, contractors and ma-
terials manufacturers inspected outstanding build-
ing projects and developments. The 11 -member
Danish external materials handling team visited
the United Air Lines maintenance base and the
F. W. Woolworth Company warehouse. The
group of nine Chinese business executives from
Formosa visited the Bank of America N. T. &
S. A.. C & H Sugar Refining Corporation, and
American President Lines.
Chamber Recommends
(CVmtinued fniiri I'aRe 1 I
the local system when added to OASI benefits
will not be impaired.
"Thus adoption of these recommendations
will make it possible for a local jurisdiction
to modify the benefits of its retirement sys-
tem so that it will supplement social security
benefits while insuring that the combined
benefits of social security and the local plan
could not be less than those of the local plan
alone before modification."
FINANCIAL DISTRICT GROWS^
San Francisco Progressogram* ------- No. 8
S. F. IS MANAGEMENT NERVE CENTER OF WEST
Siin Francisct)S tiiiancial district — historically the wests management "nerve
center" for far-flung operations in banking, insurance, trade, manufacturing,
transportation, communications and construction — is expanding to keep pace
\\'ith the booming growth of western industry and population.
Badly needed space for headquarters operations will be provided by the
2'S-story structure of the Equitable Life Assurance .Society of the United States
(architect's sketch shown above). Located at Montgomery and Sutter Streets.
in the very heart of the financial headquarters of the western L'nited States and
the Pacific Basin, the SlO.500,000 building is scheduled for completion in
June. 1955.
The ultra-modern structure of steel, aluminum and white marble will rest
on a foundation of 467 heavy steel pilings, which were driven to bed rock
at an average depth of 132 feet below the street level. The structural steel
framework is being bolted and welded instead of riveted.
The building will have frontage of 122 feet on Montgomcr>' Street and
16K feet on Sutter Street. There will be a 10-.<tory tower starting at the
I61I1 door.
1 irxiilur ftaliire . . . Ast Ihr Chamhcr lor Kf/.r;«/i .-
IXhrooi 2-4^11, Research Dcpl.. ExI. H or U,
Chamber Committee Campaigns Against Forest Fires
(Continued from l'at;o 1 )
match, drown your campfire."
As part of the Committee's active work
in behalf of encouraging vigilance, public
service radio and television announcements
have brcM pre|)aicd and sent, through the
facilities of the l.'hanil-cr s ruhlicity Hepart-
ment, to every radio and television station
in Xorthern California, Losh reported.
Further announcements will be sent to the
more-than-lOO .stations on a regular l.l-day
schedule throughout the summer, hi- said.
I Committee Meetings j
TRANSPORTATION (;OMMnT[;l; |,„i. ;i K... I
ChjitiKr. I
roui. N..
«ii)j. -hir
A...i,i.' ■■! . I .t,..!
Zont l-i.
TIDELAND SUBCOMMITTlit-June ;8, H.lace Hotel.
1: nc..,n.
Aitenda: FiirtliLr Icctinicjl Jitcua*ion reKi>rtlini{ poi»ibilil)r
..f ojcljnj J. vcli/pmcnt
MASS TRANSfT SECTION— June 30, Room 3(in. Clum-
A|t«<<b: Vu,
hy San Franci
RapiJ Tmntit
iiKM.-ial Cluh.
MINING COMMITTEE ),.n, Vu. (
1; H p m
Ak«iwLi: Rcpiirf on A*>- i hlv 4n<l S<n.tlr eiimmiltdt on
rublu l^nj* rrsulitins pmpr.M-d iik of tiJcUnd fdntU (or
Jcwiopmcnl of C«liforni> n,,tural rtMurce* and report
from ptocram commillcc ol American Minin| Confrcu
BAY REGION BUSINESS
WAITER I. BROWN, Editor
Ralph S. Cl«ss. )r.. Aii'l Editor
Puthr-hed ovory clhor week al 333 Pino Si S-in
Francisco, Zone 4, County ol San Francisco. Cah-
(omia. T»l«phono EXbrook 2.4511 iSubscnplion.
One Dollar a year.) Entered as Second Class mat-
ter April 26, 1944, at Iho Post Ollice at San Fran-
cisco, Cahtornia, under Ihe act of March 3, 1879
U. S. POSTAGE
Ic PAID
San Francisco, Calii
Permit No. 1880
VOLUME I I • NUMBER 14
JULY 9, 1954
PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
Know Your Chamber
— Its Departments and Services
(Editor's note; Follovvmg is the second in a series
t articles published here to acquaint Chamber mem-
lers with 3 few of the nutnerous and varied services of
he San Francisco Chamber of Commerce. This article
CIVIC DEVELOPMENT
The work of the Chamber's Civic Develop-
ment Department is devoted to easing the
"growing pains" of the City's physical prob-
lems.
Improved transit, adequate parking, addi-
tional highways, accelerated traffic flow,
public buildings and facilities are needed to
maintain San Francisco's economic health.
The Staff of the Civic Development Depart-
ment provides the research and organization
for the several Chamber Sections recom-
mending progressive action in these fields.
Another function of the Department is its
shoulder-to-shoulder endeavor with city offi-
cials to obtain the passage of legislation re-
quired to cope with municipal problems.
The Sections, composed of outstanding
businessmen and public officials, conduct in-
tensive programs for San Francisco's better-
ment.
Each year in cooperation with State high-
wav officials and representatives of local
government, the STREET, HIGHWAY AND
BRIDGE Section studies the state highway
needs in San Francisco to determine project
recommendations for the State Highway
Commission's annual construction budget.
Section members volunteer their time and
energies inter\Mewing City and County offi-
cials, highway experts and private citizens
to determine which of the local highway defi-
ciencies and needs should receive priority.
The CAPITAL IMPROVEMENT AND
LAND USE Section presently is supporting
inclusion on the November ballot of a bond
issue for new convention facilities and will
work to obtain its passage. This group also
is conducting studies and recommendations
with regard to Laguna Honda Home and San
Franci.sco Hospital improvements.
The FIRE SAFETY Section has worked
for many years toward an improved insur-
ance rating for San Francisco and more re-
cently has worked on adequate fireboat pro-
tection.
The MASS TRANSIT Section has recom-
mended legislation to establish a transit
administration, and is now working with the
Supervisors' Judiciary Committee to obtain
enactment. This Section also aided in the
passage of Propositions A, B and E on the
June ballot, dealing with Municipal Railway.
The TRAFFIC SAFETY AND CONTROL
Section with the Traffic Conference seeks im-
proved enforcement, additional signalization
and traffic devices for downtown movement.
The PARKING Section is now engaged in
preparing extensive recommendations for im-
proved parking facilities in the downtown
area — a program which will include methods
of financing, operation and location.
Chamber Hails Bay Survey Appropriation
But Will Press for Comprehensive Study
The Clianiher this week hailed President Eisenhower's signing of a bill
appropriating .^50,000 to start a water resource survey of the Bay Area as
"a big step in the right direction" but at the same time pledged continued
efforts toward a more comprehensive survey
for the benefit of San Francisco and the en-
tire Bay Region.
On the same day that the President signed
the bill, the Ciiambers Board of Directors
approved a resolution submitted by Glen Ire-
land's Technical Projects Committee as the
result of months of study.
The resolution called for an initial outlay
of $2.')0,000 to the Corps of Engineers and
construction of a scale model of the Bay
Area.
The survey that Ireland's group envisioned
would include problems related to water sup-
ply, navigation, transportation and flood con-
trol. It would continue over a period of years
and would be coordinated with the present
barrier study of the California Water Proj-
ects Authority.
"The Chamber believes," Ireland said,
"that these studies would go far toward solv-
ing the long-range water supply, navigation
and transportation problems of the Bay Re-
gion. They would also create a backlog of
engineering knowledge covering future engi-
neering projects possibly running into hun-
dreds of millions of dollars.
"We will continue to press for funds, if
and when they become necessary, to continue
this important survey whose start has now
been made possible."
WHILE S.F. BURNED in 1906, an alert
photographer caught this shot looking down
O'Farrell Street toward Market and the old
Call building (background) while Bancroft
building (right) billowed smoke. Thousands
of early San Francisco photos like this one —
many going back to years before the fire —
will be e.xhibited at the de Young Museum
in 1956 by Wyland Stanley, collector, under
auspices of the San Francisco Chamber. The
Chamber's Board last week voted to lead
community sponsorship of the e.xhibition in
commemoration of the 50th anniversary of
the 1906 fire and the lOOtli anniversaries of
the creation of the City and County govern-
ment and the San Francisco Vigilante Com-
mittee. J. G. Motheral, Chairman of the
Chamber's Publicity Committee, made the
recommendation.
Chamber Action
Higfilig/its of the Post Two Weeks:
1. (Completed study and made recommendations
for Bay Area Surrey (P. 1)
2. Undertook sponsorship of hisloricjl pholo
exhibition (P. I)
3. Began "Keep Streets Clean" Campaifiii (P. 2)
4. Planned hosting oj editors (P. 2)
5. Invited Honolulu delegation (P. 2)
(t. Intervened in I.C.C. cases (P. 2)
7. Llrged ['light l-eslilal cooperation (P. 2)
8. Planned Var Hast Trade Tour (P. ',)
9. Produced new "Facts" hookUt (P. ^)
10. Reiterated AnliTriisI policy (P. i)
11. Scheduled nc« "I'tect" acliiily (P. 1)
Valley Days InvI+a+Ions
Sent to 65 Communities
Invitations to be guests of sponsoring busi-
ness firms during the Chamber's "Valley
Da.vs in San Francisco" trade promotion
event August 12 and l.'i are being mailed to
friends and customers of San Francisco in
65 communities of the Central and Sacra-
mento valleys.
■I. Carroll Clark, Chairman of the Cham-
ber's Valley Da.vs Invitation Committee, said
that 150 to 165 business and agricultural
leaders from the valleys are expected to
accept the invitations. The Chamber's an-
nual Valley and Coastal Days programs
have proved highly successful in developing
trade relationships, he said.
The "Valley Days, 1954" program is in
the final stages of planning and details will
be announced in the ne.\t few weeks, accord-
ing to Richard W. (Joodspeed, Chairman of
the I'rograni Committee.
The Finance CommiKee, headed by Lloyd
(irayhiel, has urged sponsoring firms lo sign
up Immedialely.
BAY REGION BUSINESS
Friday, July 9, 1954
Chamber Begins New
Campaign to Keep City
Streets Clear of Litter
The Chamber has agreed to take the lead
in forming a city-wide organization to carry
on a continuous campaign to keep San Fran-
cisco's streets free of litter, Leonard S.
Mosias, Chairman of the Chamber's Street,
Highway and
Bridge Section,
announced this
week.
"As in any
large city,"
Mosias said,
"there is a ser-
ious problem in
San Francisco
today in the
matter of care-
lessness by the
public resulting in our streets and highwajs.
and vacant lots adjacent to them, becoming
littered with trash. Such actions lead, of
course, to an extremely unsightly situation
of which San Franciscans cannot be proud.
It also causes a tremendous amount of extra
work by the city's Street department, result-
ing in added expenditures which reflect them-
selves in taxes."
The Chamber, Mosias explained, plans to
appoint a committee to work with the Street
and Highway committee of the Board of
Supervisors in having a survey made of loca-
tion of trash containers, and to explore
(Continued on Page 4)
TYPICAL CONDITION
Alemany Blvd. between Mis!
and Bayshore.
Holland Appointed to
A.l.D.C. Committees
Lew-is M. Holland, Manager of the Cham-
ber's Industrial Department, has been ap-
pointed to two committees of the American
Industrial Development Council, a profes-
sional organization which has been highly
influential in the planned industrial develop-
ment of metropolitan areas during the past
25 years.
Holland attended the AIDC annual meet-
ing in Washington, D. C, in April in con-
nection with his successful eastern industrial
development trip.
He was named lo the Publicity Committee
and the 19.">.^ .\nnual I'onference Program
Committee by .\1I)C President .\1 Hodman,
Director of Industrial Development for the
Ohio State Chamber of Commerce.
The .AIDC is an organization of profes-
sional industrial engineers, Chamber of
Commerce industrial managers, industrial
realtors and the industrial agents of rail-
roads and Public Utilities Commissions.
Port of San Francisco
Trade for Early '54
Shows Sharp Upswing
Sharp unswings in world trade through the
Golden Gate — ranging from 12 to 41 per cent
— in 1954 as compared with the same period
last year were revealed in the latest trade
statistics released recently by the United
States Department of Commerce.
Commenting on the new report, G. L. Fox,
Chamber General Manager, in a press release
that was given international distribution
noted that while the Pacific Coast's exports
for the three-month period of January
through March totaled almost $3.39 million
— an eight per cent gain over the same period
last year, the San Francisco Custom District
shipped over $122 million in cargoes — a gain
of 27.5 per cent.
On the basis of comparing March, 1954 to
March, 1953, San Francisco gained 41 per
cent, while the Pacific Coast showed only an
11 per cent increase. Fox said.
Fox also called attention to the same sig-
nificant increase in the volume of local im-
ports. For the three-month period, this Cus-
toms District cleared almost $103 million
worth of goods from overseas — an increase
of 15.4 per cent over last year, while the
Pacific Coast total was over $229 million —
a gain of only 6.7 per cent. Comparing this
March with last year, San Francisco was up
12 per cent in imports compared with a 5.2
per cent Coastwise gain.
"We're very pleased to note that our world
commerce continues to gain, in real terms
and in comparison with the Pacific Coast."
Fox said. "These are the facts issued by com-
petent Government sources, and they should
remove any doubt that we are making sub-
stantial progress in expanding our interna-
tional trade."
Fox noted also that for the three-month
period this year, the San Francisco Customs
District shipped 36.1 per cent of all Pacific
Coast exports, compared with 28.9 per cent
in the same period last year — a relative gain
locally of 25 per cent in San Francisco's
share of the Coast's export volume.
C of C Visit to Liggett
More than 30 Chamber officials and civic
leaders will be flown to Hunter Liggett Mili-
tar\' Reservation Tuesday, July 20, to inspect
the training activities of the 91st Infantry
Division, USAR. They will be personal guests
of Brigadier General C. Lyn Fox, Division
Commander, according to J. G. Motheral,
Chairman of the Chamber's Armed Forces
Section.
The officials V!i\\ be flown by military air-
craft from San Francisco International Air-
port to Hunter Liggett, between Monterey
and San Simeon, where they will witness a
division review and combat exercises, Moth-
eral said.
Islanders Asked to S.F.
George F. Hansen, Chairman of the Cham-
ber's Hawaiian Affairs Section, announced
that an invitation will soon be issued to the
Honolulu Chamber of Commerce to make a
goodwill trade development trip to San
Francisco.
"Expansion of trade between San Fran-
cisco and the Territory of Hawaii can be
materially assisted by arranging organized
visits of business executives of both areas,"
Hansen declared. He pointed to the proposed
visit of Hawaiian delegates as a "natural
follow-up" to a trade visit made to Hawaii
last year by the San Francisco Chamber's
Inter-City section.
Johnston Honored Here
.San Francisco Chamber Directors joined
in honoring Clement D. Johnston. President
of the Chamber of Commerce of the United
States, at a dinner Thursday (July 8) at the
Fairmont Hotel.
Johnston will open the Western Institute
for Commercial and Trade Kxecutives to be
held at Stanford University July 11-17. The
Institute is sponsored by the U. S. Chamber
and state as.iociationg nf California, Oregon,
Washington, Idaho, Nevada and Arizona.
Chamber Protecting
S.F. Interest in ICC
And Air Line Cases
The Chamber's Transportation Depart-
ment is taking action to protect San Fran-
cisco's interests in cases before the Inter-
state Commerce Commission and the Civil
Aeronautics Board, D. J. McGanney, Trans-
portation Committee Chairman, reports.
Walter A. Rohde, Manager of the Cham-
ber's Transportation Department, argued
orally before the ICC in Washington, D. C,
Thursday that the rail all-freight rates be-
tween California, W2shington end Oregon
are prejudicial to San Francisco and prefer-
ential of Los Angeles.
The Chamber's Board of Directors author-
ized filing of a petition with the CAB for
leave to intervene in the Southwest Airways
renewal case. Southwest, which serves nu-
merous points in California on routes radiat-
ing from San Francisco, is seeking renewal
of its operating certificate, which expires
September 30.
Urge Retailer Tie-in
With Flight Festival
The Chamber's Retail Merchants Associa-
tion has requested members to participate in
the San Francisco International .Airport
Dedication and Flight Festival celebration
August 27, 28 and 29 with window displays,
store decorations, publicity ."nd advertising
tie-ins, RM.\ President J. Howard Patrick
has announced.
Market street, from Montgomery to
Eighth, will be decorated with flags and ban-
ners for the celebration. Patrick said, and
arrangements have been made for billboards.
Municipal bus posters and many other pro-
motional endeavors.
Merchants may obtain display material,
ideas, envelope stuffers and other promo-
tional literature from the Flight Festival
Committee at the ( hamber offices, EXbrook
2-4511, Ext. 8.5.
The Festival, celebrating the official open-
ing of the new $14,000,000 .\irport Passenger
Terminal, is being sponsored by the Cham-
ber, Junior Chamber, and the Public Utilities
Commission. It is expected to attract more
than 500,000 people.
Agricultural Editors
To be Hosted by C of C
The Chamber will host approximately 75
of the leading agricultural editors in the
United States at a luncheon Thursday. July
15, in the Concert Room of the Palace Hotel,
according to J. W. Mailliard.III, Chairman
of the Chamber's .Agricultural Committee.
The event will take place during the national
convention of the Americrn Agricultural Edi-
tors .Association hero. July 15-18.
Following the luncheon, the editors will be
guests aboard the Chamber's (ireat tioldrn
Fleet on a cruise of San Francisco Bay,
"Cnmmodnre" Dan E. London has annnunrrd.
Chamber President Jesse W. Tapp will
welcome the group. .A feature of the lunch-
eon will be a panel diwussion of the National
Farm Program by selected agricultural edi-
tors. Moderator v»ill be Dr. Raymond G.
Hressler. Director of the (!iannini Founda-
tion of Agricultural Enmoniirs. fnivirsity
of California.
Friday, July 9. 1954
BAY REGION BVSINESS
Chamber Plans Far East
Trade Tour: First in
Over Quarter Century
In a move to strengthen San Francisco's
traditional role as 'Gateway to the Pacific,'
the San Francisco Chamber will send a trade
mission to the Far East early next year —
the first such development tour by the organ-
ization in more than twenty-five years, ac-
cording to James S. Baker, President of the
Chamber's World Trade Association.
The trip, to be made in January and Feb-
ruary, will include visits to all principal Far
East countries and thorough study of trade
development possibilities with local officials
and business executives.
".Many of our industrial leaders have be-
come aware of the trade potentials in the
Pacific and Far East areas," said Baker,
"but thus far have been unable to devote
sufficient time or on-(he-spot study to deter-
mine immediate conditions and possibilities.
This trip will give them that opportunity, and
we feel it will be highly beneficial to .San
Francisco as a whole."
Navy Further Recognizes
S.F. Strategic Location
The Navy has recently recognized San
Francisco's strategic location by consolidat-
ing under Regional Headquarters here the
Navy Inspection Offices for the entire West
Coast with super\-ision of the expenditure of
more than .5fi2, 00(1, (Mil) a month, according to
Ben B. Eastman, Chairman of the Chamber's
Government Purchasing Subcommittee.
The new command at Treasure Island is a
long step forward in reducing costs and in-
creasing efficiency in one of the Navy's most
important departments — the supervision, in-
spection and expediting of virtually every-
thing the Navy buys from civilian contractors
in the 11 Western states, Eastman said.
Besides the expenditure of more than
$62,(K)I),00() monthly on the West Coast, there
now exists contractual backlogs of .$10(1, ()()(),-
000 in San Francisco. In the 12th Naval Dis-
trict alone there are some 500 contractors
doing business with the Navy, Eastman said.
"DRINK MILK — It's healthful and it's
good!" said three leaders of the San Fran-
cisco Chamber at a recent Board of Directors
meeting at which Dairy Month was saluted.
Left to right, above, are Ray B. Wiser, Chair-
man of the Chamber's Produce Market Site
Section; President Jesse W. Tapp and J. W.
Mailliard, III, Chairman of the Chamber's
Agricultural Committee. The three declared
that present problems of the milk industry —
over production and decreased consumption
— can best be met by educating the public on
the nutritional and pleasurable attributes of
milk, thereby increasing human consumption.
New S.F. "Facts" Booklet
"San Francisco — Facts for the Newcomer"
is the title of a new 12-page booklet on the
City by the Golden Gate just produced by
the Chamber chiefly for the benefit of new
San Francisco residents.
Written by the Research Department, the
booklet presents comprehensive information
on San Francisco's situation, climate, popu-
lation, educational facilities, housing, utili-
ties, government, taxes, transit, living costs,
public health, recreational and cultural op-
portunities, business and industry, govern-
ment offices, transportation and communica-
tions, air and ship lines, world commerce,
employment, and unions.
Main purpose of the booklet will be to "re-
duce time involve in orienting newcomers to
San Francisco — including new business and
industrial firm executives."
New Member Recalls Old Words About S.F.
"Croakers are among us who have said
that San Francisco is on the decline," a
speaker declared at the annual banciuet of
the San P>ancisco Chamber of Commerce at
the Palace Hotel, and a Congressman called
for "government aid" to place local ship-
builders on a plane with the builders of other
nations.
"With all our advantages, we are paying
over $2(10,000,000 per annum to foreign bot-
toms to transport our products," Congress-
man John N. Felton declared. The question
arises, what has brought about this state of
affairs? Perhaps, let us say, the late...
war. flovemment aid is what we must advo-
cate if we would encourage our own ship-
builders, and place them on a plane with the
builders of other nations."
The banquet was held .May .5, 1887.
The war the Congressman referred to was
the Civil War.
The speeches delivered have a familiar ring
and many similar ones are still being deliv-
ered in San Francisco today.
('apt. William Lawrence Merry, then
Chamber President, presided at the banquet
at which the late Congressman Felton's re-
marks on "The Commercial Marine" were re-
ceived with great applause, according to a
report in the May (i, 1887. issue of the SAN
FRANCISCO EXAMINER.
Noting that eight-page papers were becom-
ing the rule, Capt. Merry said, "It must be
the aim of the Chamber of Commerce to add
more pages to San Francisco — pages of hon-
orable progress, increased business, enlarged
prosperity for our city and our common-
wealth." '
Capt. Merry's faith in the future of S'n
I'rancisco was well founded. For last month
— June, I9.")l — his i;randson. Henry .Meiggs,
became a member of the San Francisco
Chamber of Commerce.
Meiggs is president of the State Mortgage
Corporation, 4.'J Sutter Street. His distin-
guished grandfather died in 1911 after serv-
ing for many years as Minister Plenipoten-
tiary to the five Central American Republics.
Chamber Opposition to
Anti-trust Penalties
Reiterated by Tapp
The Chamber has reiterated its opposition
to increasing the monetary penalty for crimi-
nal violations under the Sherman Anti-Trust
.\ct, according to Chamber President Jesse
W. Tapp. In a letter to Senator William
Langer, chairman of the Senate Interim Com-
mittee on the Judiciary which opened public
hearings on the proposal July 2, Tapp re-
ferred to H.R. 2237, increasing criminal pen-
alties from $5,000 to $50,000 per count, which
passed the House without opposition on May
5, 195;?. He said:
"We continue to feel strongly that this leg-
islation is not a proper or sound approach
to the problem.
"Pursuant to the Attorney General's direc-
tion, a committee of distinguished lawyers
and economists has been appointed to make
a thorough study of the entire body of anti-
trust law. We understand that this work is
now going forward with diligence.
"It seems to us inappropriate that H.R.
22.37 should be considered until at least a
report of the study of the entire law has been
completed."
The Chamber in 1953 had written Langer
opposing the bill, pointing to "confusion,
ambiguity and recrimination which has at-
tended the interpretation and administration
of anti-trust law."
Industrial Expansion
Continues Upswing
Financial commitments for industrial de-
velopment in San Francisco during May were
14 per cent greater than in May, 1953, while
the figures for both the Bay Region and
Northern California were twice as large as
last year, the Chamber's Industrial Depart-
ment reported this week.
In San Francisco, one new plant and nine
expansions, involving capital expenditures of
$258,000 and 40 new jobs, were planned. In
the Bay Region, 27 projects totaled $10,522,-
741. Industry in the 48 counties of northern
California committed a total of $12,449,541
for 17 new plants and 30 expansions.
The largest project reported was the re-
opening by Western Pyromet Corp. of the
former government magnesium plant at
Manteca to produce titanium sponge.
Cumulative totals for May, 1954, are as
follows:
San Francisco
1 New Ptmt
') Exp.insluns
111 Projects
Cay Region
6 New Pl.inl,
27 Projccls
Northern California
17 New Plants
SO Exnanaions
47 Projccn SI2.44i>.MI
Cumulative totals for January through
May, 1954, are as follows:
7 New Planl« $ 145.000 4Q Job^
30 Expansion. 7.424.?00 <)l Jobi
J 7 Projecta
Bav Region
'.n New Plant.
lU E,p.,n.,„„.
S 7.S67.500
$30,934,000
24.597.418
;n PiMieci.
Northern Giliforniil
s: New Plann
17-. Expan.i.'n.
SU, 1)1. 418
S35.759.0O0
26.446.818
BAY REGION BUSINESS
Fridoy, July 9, 1954
|l|IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMMIIIIIiltlllllllllllllllll|
I Hitting the High Spots]
= With Walt Blown §
RALPH KELLY, Commissioner of Customs, Wash-
ington, D. C. will be honored at a dinner at 7 p.m.
Thurs., July 22, in the Terrace Rm. of the Fmont
Hotel. Recently apptd. to his position, Kelly will
inspect activities of the S.F. Customs District July 21,
22 and 23 and will
meet with local busi-
.vorld trade . . . VAN
PINNEY, choirmon of
the coming State Con-
vention of the Ameri-
can Legion in SF, and
Ed Bolt of the local
American Legion, ask
■: wntown S.F. mer-
i onts to fly flogs dur-
ing the convention,
July 23-28. "It would
mean o lot." they soid
...SUPERVISOR
GENE McATEER, chair-
man of the Educotlon.
eation Committee of the Bd. of Super-
atly impressed with o plan for reloco-
giant relief mop of Colif. (now in the
presented last yr. by the SF Chomber:
g hard on the problem . . . THE S.F.
TUBERCULOSIS ASSN. has been estoblished as o
summer field training center by the Univ. of Calif.
School of Public Health, acc'ding to Carroll New-
burgh, choirman of the Tuberculosis Assn. Public Info.
Comm W. R. WAHLE, owner and mgr. of Dus-
wald Products Co.. 126 Post St., has announced o
new product, the "Duplomot" which produces photo-
copies In less thon one minute at on office desk.
RALPH KELLY
Porks & Recreation Cc
visors,
of the
Ferry
Transit Men Appointed
Chairman Alan K. Browne of the Cham-
ber's Civic Development Committee has ap-
pointed a Subcommittee to study Bay Area
Rapid Transit matters including a present
proposal by Key System to discontinue trains
across the San Francisco-Oakland Bay
Bridge.
Named to the new study !;roup were: Alger
Jacobs, Chairman; I*au! Keim, Carl J. Finn
and Edward L. Turkington.
Clean Sfreefs Campaign
(Cnntiiuicd from I'age 2)
operations of the Street Cleaning depart-
ment.
Committees will also be formed, he said,
to ask the cooperation of auto courts, service
stations, drive-ins, manufacturers, retailers,
hotels, restaurants and other such businesses.
Efforts will be made, he .said, to acquaint
school authorities with the program and to
urge cooperation of pupils and parents.
Ultimately, the committee will propose
legislation by the Board of Supervisors de-
signed to insure a "cleaner .'^an Francisco."
I Committee Meetings
ZONING ORDINANCE SUB-COMMITTEE — July
Fitil Btor conf. r'.oin. Ch.imbcr. Ihrin-n noon.
AgtncU: Fin.il :c-.,c^ by the Induiiriil Scclioni o( n
lonini; ordtn;ini-^ pending recommendation lo the boa
SHIPBUILDING COMMITTEE— luly 9. Room 200. Cha
b,r. 1"
i-i: I
Agrttdj: I>i>i*i n "f Mrrehant Marine policir* and leKi».
1,11, ,n in b. l,.il( o( .^^l^^lcan •hippinii, and other item*.
FLIGhrr FESTIVAL PI BUCITV COMMITTEE— July I J.
F.fi 11-.., ...„1 „..m. Cl.ambci. liinli.i: noon.
PARKING SUCTION- July U. Fit.i Boor conf. room.
(h.n.h.,. 1 .,.,.. on p.n
PARKING SECTION^ July I!. Room 200. Chamber.
AgctKit: l)i>eii>*ion of mrthodj of financing parkinu in
SjnFijnci«c,i and •ubc.Tiniince report on the Lurie Plan
STREET. FOGHWAY AND BRIDGE SECTION July 21.
R.>...m :iXi. Chamber. 10:). :; ni«,n
WESTERN FINANCIAL CENTER
San Francisco Chambergraph* ------- No. 8
MILLIONS
OF DOLLARS
12,000
10,000
S.F.BANkS-RESOURCES
,,.
AND
/
DEPOSlTS-1943;1953 ,
'' /
^^
Resources
y
L
.,.--'■
■'■''
/
TofaO Deposifs
yy
^De?r.s»J
Vcposih
y
J
^ "
/
^
—
'^
^-■'
- -'■
^.^■-
--"
^.-'
""
V ^ 71 m& Dtposits
1 1
4,000
1943 1944 1945 1946 1947 1948 1949 1950 1951 1952 1953
S. F. BANKS DOUBLE RESOURCES IN 10 YEARS
San Francisco, the financial capital of the West, is the nation's second most
important financial center. The city's 18 banks, several of which operate
branches throughout the state, include the headquarters of the world's largest
h.ink and seven of the nation's largest commercial banks.
These institutions have multiplied their resources 51 times and their deposits
63 times since 1900. In the past 10 years, they have doubled their resources
and practically doubled their deposits.
The Federal Reserve Bank of San Francisco is the headquarters of the
i:th Federal Reserve District. Member hanks in this District, with 8. 188 offi-
cers and 5U..3"5 employees, did the semnd l.irgest volume of business in the
Federal Reserve System in 195.S. The i:th District accounted for H per cent
of the total assets, 22 per cent of the time deposits. 1" per cent ot the t.ixes on
net inctime, and 15 per cent of the net profits.
*A regular feature . . ,
EXhrook 2-4'ilI. Re
Ask the Chambe
lor Refri
Great Golden Fleet to Take Waves on Cruise
The Chanihcr's "Crcat (iolilcn Fleet" will
pipe .')ll Waves aboard its sleek little yachts
July 14 in another demonstration of how a
Chamber of Commerce goodwill flotilla can
increase the enjoyment of visitors to San
Francisco.
Under the command of "Commodore" Dan
E. London, the Fleet will take the Waves on
a two-hour cruise of .'^an Francisco Hay,
They will be a convention-planninR group vis-
iting the city for the purpose of planning a
reunion Augu.st 14-15 of all former Waves in
the United States.
.Approximately 1(1,111)11 are expected for the
event which will be the Waves' Twelfth .Xnni-
versarv National Reunion.
BAY REGION BUSINESS
WALTER 1. BROWN, Editor
Ralph S. Cl*ii. )r.. A»'l EiUlor
Publistied every olher week al 333 Pine St San
Franciico, Zone 4. County of San Francisco, Caii.
(omia. Telephone EXbrook 2-4511 (Subscnpllon.
One Dollar a year.) Entered as Second Class mat*
ler April 26. 1944. at the Post Olllce at San Fran.
Cisco, California, under the ad of March 3. 1879
U. S. POSTAGE
2c PAID
Son Framcisco, Calif.
Permit No, 1880
VOLUME 11 • NUMBER 15
JULY 23, 1954
PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
Know Your Chamber
— Us Departments and Services
(Editor's note: Following is the third in a scric!
of articles published here to acquaint Chamber mem-
bers with a few of the numerous and varied services of
the San Francisco Chamber of Commerce. This article
deals with activities of the Domestic Trade Depart-
ment and Its Committees and Sections; subsequent
treatises will explain the activities, goals and service;
of the Chamber's manv other Departments.)
DOMESTIC TRADE
The development of new business for San
Francisco distributive firms — the selling of
products made ir. or distributed from San
Francisco — is of major importance to the
health of this city. San Francisco's manu-
facturing and wholesale services to other
areas increase as local firms and their prod-
ucts and services become better known
throughout the trading area. More money
flows into the city to be spent on payrolls,
on increased production and on service
facilities.
Your San Francisco Chamber of Com-
merce is the major agency that works con-
stantly toward this healthy condition. More
and more sales of products and services
through San Francisco firms are continually
sought by the Domestic Trade Department
with its staff, committee and sections.
"I have a tough marketing problem."
"Can you help me find outlets?"
"Give me a list of your metal fabricating
plants in .San Francisco!"
Such requests come in every working day
of the year to the Domestic Trade Depart-
ment. The staff sends personal replies to
more than 13,000 inquiries received each
year.
The Domestic Trade Department maintains
extensive information on the size and con-
dition of San Francisco's markets, avail-
ability of commodities, manufacturers seek-
ing additional outlets, up-to-date directories
of manufacturers, wholesalers and special-
ized uisUi'uutors. The information is avail-
able to help local businessmen do a more
effective job of selling. In addition, cus-
tomers are assisted in finding the suppliers
that can render them the best possible
ser\ice.
The direction of these activities is guided
by top men in the distributive fields who are
members of the DOMESTIC TRADE COM-
MITTEE. It is concerned with government
purchasing activities, market weeks promo-
tion, postal service and market center devel-
opment.
San Francisco's trade relations are given
careful attention by the IXTER-CITY SEC-
TION which has charge of the Chamber's
many trade development trips to important
communities in the western states. The
ALASKAN AFFAIRS SECTION and the
HAWAIIAN AFFAIRS SECTION concen-
trate on building greater commercial rela-
tionships between this city and the terri-
tories.
Creating favorable opinion of San Fran-
cisco is the great Golden Fleet, a flotilla of
private yachts which hosts visiting digni-
taries on tours of San Francisco Bay.
Valley Days Committee Plans Outstanding
Two-Day Program for Trade Promotion Event
Industrial tours, luncheons, receptions and a cruise aboard the Great Golden
Fleet are in store for guests of "Valley Days in S. F." to be sponsored by the
Chamber's Domestic Trade Department August 12 and 13.
Details of the program were announced this week by Richard VV. Goodspeed,
Chairman of the Program Committee. Between 150 and 165 business and agri-
cultural leaders in the Central and Sacra-
mento valleys will be guests of the Chamber
and sponsoring business organizations dur-
ing the two-day event.
On Thursday, August 12, following a wel-
coming gathering in the Colonial Room of
the St. Francis Sotel, the delegates will have
a choice of the following tours: (1) Ameri-
can Can Co. and San Francisco Brewing
Corp.; (2) U. S. Mint and Enterprise Engine
and Machinery Co.; (.3) Hills Bros. Coffee
Inc. and 'Western Merchandise Mart; (4)
Stock E.xchange and M. Greenberg's Sons
Brass Foundry and Machine Works; and
(5) Schmidt Lithograph Co. and U. S. Mint.
An old-fashioned German luncheon will
be served at the Burgermeister brewery.
Thursday afternoon the guests will attend
a Cinerama showing at the Orpheum theater
or visit the Bethlehem Pacific Coast Ship-
yard. The visitors will be entertained at a
cocktail party in the Colonial Room of the
St. Francis Hotel at 6 p.m.
On Friday, August 13, following a Valley
breakfast at the Olympic Country Club in
Lakeside, the guests will preview the new
Passenger Terminal Building at the S. F.
International Airport and tour Treasure
Island Naval Station. Luncheon at the
Treasure Island Officers Club will be fol-
lowed by the cruise around the Bay aboard
the yachts of the Great Golden Fleet.
Magruder Municipal
Conference Delegate
Representing Chamber
F. B. Magruder, Southern Pacific Company
Tax Commissioner and Vice Chainnan of the
Chamber's Tax Section, has been appointed
a Chamber delegate to the Municipal Con-
ference, it was announced this week by Cham-
ber President Jesse W.
CTapp. Composed of rep-
\ resentatives of nine or-
\ ganizations, the Jlunici-
^^ ' pal Conference studies
' tax and other matters
affecting the City and
County of San Fran-
^^ ^iHlHr Magruder succeeds
^^^^^^ Philip F. Landis, who
^^^^ ^^^^ resigned when he as-
^^^^ •a^^^k sullied chairmanship of
F. B. MAGRUDER the new San Francisco
Parking and Transit
Council. Magruder, who joined the Southern
Pacific Company in 1920, is a director of the
California Taxpayers Association; past presi-
dent and presently a director of the San
Francisco Chapter, Tax Executives Institute;
a member of the Statewide Tax Committee
and vice chairman of the Federal Tax Com-
mittee of the California State Chamber of
Commerce; and a member of the Olympic
and Commonwealth Clubs.
Channber Action
H\gM\ghH of f/ie Past Two Weeks:
1. Completed big "Valley Days" program (P. 1)
2. Represented S.F. shippers at P.U.C. Hearing
(P. 1)
3. Approved bonds for hospital & Laguna Honda
modernization (P. 2) and for new Recreation
Center (P. 3)
4. Saw culmination of long campaign for Hay
Survey funds (P. 2)
5. Rounded out extensive activity to prevent for-
est fires (P. 2)
fi. Improved Business Tips Bulletin (P. 2)
7. Pressed Tidelands study (P. 3)
8. Made Small Business publicatioa available
(P- 3)
9. Surveyed Freeway displaced firms iilualion
(P. 2)
Chamber Represented
At PUC Rate Hearing
The interests of .San Francisco and Cham-
ber members were represented this week at
a Public Utilities Commission hearing on a
request by the Northern California Truck
Owners Association for rate increases, ac-
cording to D. J. McGanney, chairman of the
Chamber's Transportation Committee.
Walter A. Rohde, manager of the Cham-
ber's Transportation Department, partici-
pated in the hearing held here on the
truckers' request for a 10 per cent interim
increase for service between the San Fran-
cisco area and Humboldt, Del Norte, Mendo-
cino and Lake counties on shipments rang-
ing up to 10,000 pounds.
"The Chamber is concerned," Rohde said,
"because of recurring, piecemeal increases
in truck rates in this area, which di.sturb
the relationship with rates from and to other
areas of the state."
BAY REGION BUSINESS
Fridoy, July 23, 1954
Laguna Honda and S. F.
Hospital Bond Issues
Approved by Chamber
San Francisco Chamber Directors liave
voted approval of proposed bond issues which
would allow $11,:300,000 for immediate mod-
ernization of both the Laguna Honda Home
for the Aged and the San Francisco Hospital.
They turned down, however, a higher fig-
ure which would take care of maintenance of
the two institutions, claiming that the Board
of Supervisors must take the responsibility
each year of voting maintenance funds in
their "annual budget appropriations.
"Conditions at both the Laguna Honda
Home and the hospital are deplorable," was
the concensus at the Chamber's Board meet-
ing. Dan A. Giles, Chairman of the organ-
ization's Capital Improvement and Land Use
Section which studied the proposed bond is-
sues and made the recommendation, declared
modernization is "urgently necessary."
Five and a half million dollars would go,
through one bond issue, to the home for the
aged, while $5,800,000 would be given by a
second bond issue to the hospital. These two
bond issues were proposed recently with an
additional $4,182,080 for maintenance, to the
bond screening committee of the San Fran-
cisco Forivard Committee, but the committee,
like the Chamber, approved the lesser
amounts.
The Chamber action resulted from recent
appearances before the organization's Capi-
tal Improvement and Land Use Section by
Chief Administrative Officer Thomas A.
Brooks and Richard Brigham of the Forward
Committee's bond screening committee.
Corps of Engineers
To Start Bay Survey
Glen Ireland, Chairman of the Chamber's
Technical Projects Committee, last week
hailed a report from Washington that the
Corps of Engineers would allot $50,000 for
the start of a Bay .-^rea water resource sur-
vey as "the final major step toward assur-
ing a definite start on the long-range water
supply, navigation, transportation and flood
control problems of the Bay region."
President Eisenhower last week signed an
appropriation bill making $50,000 available
for an initial sun-ey which will ultimately
include the construction of a Bay scale
model. Last week Congressman John F.
Shelley wired the Chamber that the Corps of
Engineers has now "assured me that the full
amount of $,50,000 . . . will be alloted from
the fiscal 1955 appropriation."
Ireland's Committee composed of quali-
fied Bay Area men had thoroughly studied
the proposal and presented a resolution to
the Chamber's Board of Directors, which was
approved, asking for an initial outlay to
begin the sun-ey. "We recognize," Ireland
.<aid this week, "th:il the total cost of the
sur\'ev is expected ti^ .. mount to almost three
million dollars and that the J50,000 to be
allotted will be a good start at best.
"The Chamber ttirnuKh iln appropriate
commilleeH and >**'C'tMii- will follow prog-
r«'s« of the (.urxev v»t . rlo»ely. now that il
i." under way."
'Keep Green' Messages
Mailed in Water Bills
The Chamber's "Keep Green" Committee
has arranged with the San Francisco Pub-
lic Utilities Commission to include forest
and rangeland fire prevention messages in
the 110,000 water bills mailed by the city
this month.
William J. Losh, "Keep Green" Committee
Chairman, said this is the second year the
PUC has cooperated in such manner. In ad-
dition, Losh reported that arrangements
have been made with the Western States
Meat Packers Association to display fire pre-
vention posters on the sides of 1,000 meat
trucks operating through the eight western
states.
The activities of the Chamber's "Keep
Green" Committee, which have brought na-
tional recognition to San Francisco, this year
include billboards in San Francisco donated
by Foster and Kleiser Co., the regular mail-
ing of radio and television spot announce-
ments to more than 100 stations in northern
California by the Chamber's Publicity De-
partment, and the cooperation of San Fran-
cisco's merchants and businesses.
The campaign is designed to make city
residents conscious of their obligation to pro-
tect forest and rangeland areas when they
are driving through or visiting them, Losh
said.
Embarcadero Freeway ,
Is Causing Few Firms
To Leave Son Francisco
The first phase of San Francisco's pro-
posed Embarcadero Freeway will not cause
business or industry to move from the city in
any appreciable number, a survey by the
Chamber's Industrial Department showed
this week. t
A canvass of 35 industrial and commer-
cial firms displaced by it revealed that 25 are
relocating elsewhere in San Francisco, with
only six moving out. Four were undecided.
"Firms, generally speaking," said Cham-
ber General Manager G. L. Fox, "are 'sold'
enough on the advantages of doing business
in and from San Francisco to find solutions
to the temporary difi'iculties involved in being
displaced by a freeway." i
The first phase of the freeway takes in the
complete blocks of Mission to Folsom be-
tween Main and Beale, then sweeps in an
"S" curve through to Perry Street and Vassar
Place.
Business Tips Bulletin
Is Essential Service
The value of a Chamber service to the
membership was demonstrated in a recent
survey when 99 per cent of the members re-
ceiving the Business Tips Bulletin, published
by the Domestic Trade Department, indicated
they wish to continue receiving it.
A great majority of the Chamber members
requested an additional service — inclusion of
the firm name and address for each offer
listed. The suggestion has been adopted. The
scope of the Bulletin was enlarged recently
to reflect the intense interest in the Western
market indicated in a recent nation-wide sur-
vey of some 1.500 national manufacturers.
Chamber members in the distribution field
desiring lo receive the Bulletin should call
the Chamber's Domestic Trade I>e|)arlment.
EXhrook 2-4511, ExI. 56.
'Clean Up' Committee
Three repre.-^enlalive.-i ..f the Chanihcr,
which recently agreed to take the lead in
forming a city-wide organization to carry on
a continuous campaign to keep the city free
of litter, have been appointed to the Citizens'
Committee for "Clean Up— F'aint Up — Fix
Up Months" in August and September.
Appointed by Mayor Elmer E. Robinson
were: Leonard S. Mosias, Chairman of the
Chamber's Street, Highway and Bridge Sec-
tion; Ci. L. Fox. Chamber ("leneral Manager;
and Harold V. Starr, Manager of the Cham-
ber's Civic Development Department.
Supervisor James Leo Halley is General
Chairman of the Committee, estahliithed by
the Board of Supenisors to inspire whole-
hearted cooperation and vigorous participa-
tion in the "Clean Up — I'aint Up — Fix Up"
drive.
Armed Forces Projects
In Bay Area Authorized
Approximately $20,000,00(1 in authoriza-
tions for Bay Area projects were included
in the $8.37,000,000 military construction bill
passed by the Senate recently, G. L. Fox.
Chamber General Manager, observed this
week. The authorization bill must be fol-
lowed by an appropriation measure before
any of the projects can be started.
Projects authorized include:
Army — Benicia Arsenal, $352,000; Sacra-
mento ' Signal Depot, $492,000; Oakland I
Army Base, $785,000; Presidio of Monterey,
$:j,30,"000; Ft. Ord, $774,000; Camp Cooke
U. S. Disciplinary Barracks, $923,000.
Navy — Shipyard, Mare Island, Vallejo,
$225,000; Shipyard, San Francisco, $2,091,-
000; Air Station, Alameda, $4,463,000; Aux-
iliary landing field, Crows Landing, $89,000;
Air Station, Moffett Field, $1,336,000; Maga-
zine, Port Chicago, $.304,000; Supply Center,
Oakland, $3,051,000; Postgraduate School, ,
Monterey, $333,000; .\mmunition Depot, Fall-
brook, $278,000.
Air Force— Castle AFB, Merced, $2,050,000
and $7,531,000; Travis AFB, Fairfield, $3,-
081,000 and $4,741,000; I'escadero Consolan
Station, $107,000; Hamilton .■VFB, San Ra-
fael, $1,042,000; Mather .\FB, Sacramento,
$1,, 530.000; McClellan .AFB, Sacramento,
■■< 3. 11 5. 1 101 1; Beale AFB, Marysville. $192.<MK).
Flight Festival Exhibit
Space Getting Scarce
Kxliiliit .-ipaif at the San Franci.sc<i Inter-
national .Airport Dedication and Flight Fes-
tival .August 27-28-29 is being rapidly as-
signed, according to Edgar Allen, Chairman
of the Exhibit Committee. Firms interested
in obtaining space are urged to immediately
contact the Festival Committee at the Cham-
ber. EXbrook 2-4511, Ext. 85.
More than .Soo.OiMi people are expected to
attend the festival celebrating the official
opening of the new $14.0lMi,0<iO Airport Pas-
senger Tenninal. Exhibit spare is availab'
at $1110 per liixio foot booth.
The Festival is being sponsored by the
Chamber. Junior Chamber and Public Utili-
ties Commission. Clay Bernard. Chairman
of the Chamber's Aviation Section, in also
chairman of the Executive Committee for
the relebration. Jack Dierssen of the Junior
Chamber is general chairman of the Festival
Friday, July 23, 1954
BAY REGION BUSINESS
Welcome . . .
New Chamber Members!
The Board of Directors of the San Fratictsco
Chamber of Commerce is proud to present the
following new members of the organization.
ARTHIR D. LITTLE. INC.
Industrial consultants 114 Sansome Street
JOHN F. FIX.\. General Agent
MANHATTAN LIFE IN.S. CO. OF N. Y.
Life insurance general agency
4i Sutter Street
MAl'RICE IGLOW. PRES.
MLSSION .STREET MERCHANT.S ASSN.
Trade group 2517 Mission Street
NIAGARA MA.SSAGE EQUIPMENT CO.
San Francisco
Mechanical Massage Equipment
105 Geary Street
ORPHEIM THEATRE
CINERAMA THEATRES OF CALI-
FORNIA. INC.
1192 Market Street
THE RATHSKELLER
Restaurant 600 Turk Street
RE-CROME SALES CO.
Mfrs. auto finish 2166 Market Street
RODONI-BECKER CO. INC.
Plumbing and heating 455 - 10th Street
WILLIAM J. ROl'NTREE CO., INC.
General Agents Mitsui S.S. Line
201 Pine Street
SAN FRANCISCO INVESTMENT CO.
Business Opportunities
One Montgomery Street
STAR MOTEL
Motel 1727 Lombard Street
STERO DISHWASHING MACHINE
MFG. CO.
Commercial dishwashing & Glasswashing
machines .3.33 - 11th Street
TEMPO-VANE MANIFACTURING CO.
Coffee Roasting Equipment 330 - 1st Street
TINNEMAN BRIDGFORD & RAINEY
Insurance Brokers 333 Montgomery Street
WESTERN TRANSPORTATION CO., INC.
Freight forwarders 635 - 8th Street
WO HOP COMPANY
Mfrs. of bean cake 759 Clay Street
WIRSTER BERNARDI AND EMMONS
Architects 402 Jackson Street
BOB ALDERMAN ENTERPRLSES, INC.
Public Relations 703 Market Street
ATALANTA TRADING CORP.
OF CALIFORNIA, INC.
Importers and distributors 420 Market Street
ATLAS TRAVEL SERVICE
Travel ser\-ice 821 Market Street
HARLAND BARTHOLOMEW
AND AS.SOCIATES
City Planning — Civil Eng. — Landscape Arch.
503 Market Street
MITCHEL BECK COMPANY. INC.
Food brokers 260 California -Street
TED BENTLEY PRODICTIONS
Exposition management
5225 Wilshire Blvd., Los Angeles, Calif.
BISH ELECTRIC COMPANY
X-ray apparatus 563 Sutter Street
PEDRO D. CAMACHO
Import-export .320 Market Street
CONTINENTAL DLSTRIBITORS
Import-export 1575 Leavenworth Street
COYNE CYLINDER CO.
Chemicals and containers 20(i Paul Avenue
DAHCHI BISSAN KAISHA LTD.
Importers-exporters 465 California Street
S. F. Chamber Launches Offensive Against
New Scheme of Pension Promoter McLain
The San Francisco Chamber has urged its
membership to help defeat the latest plan of
George McLain, perennial pension promoter.
McLain has qualified an initiative measure
for the November 2 general election ballot
which would add more than $70,000,000 a
year to California's already high public as-
sistance costs, according to G. L. Fox, Cham-
ber General Manager.
The initiative measure would increase aid
to the aged to $100 a month from the present
$80 monthly payment. "Like McLain schemes
of the past, this latest promotion of the one-
time Ham-and-Egger threatens the fiscal
solvency and pension stability of the state,"
Fox declared.
"It is another effort on the part of McLain
to bolster his sagging pension machine
which, though victorious with Proposition
No. 4 in 1948, was badly defeated at the
polls in 1949 and 1952," Fox said.
McLain's new plan, if approved by the elec-
torate on the November 2, 1954, general elec-
tion ballot, would become operative on March
1, 1955, and would freeze into the State Con-
stitution a $100 minimum monthly payment
of public assistance to the aged. The legis-
Tidelands Subcommittee
Inspects Crocker Land
The Chamber's Tidelands Subcommittee is
making progress in developing "real cost
figures" on filling operations. Chairman John
J. Gould announced following a Subcommit-
tee field inspection of the Crocker Estate
and proposed tideland fill areas last week.
Before visiting the property, located be-
tween Visitacion and Guadalupe valleys, the
group inspected a model of the long range
plan for the development at the Crocker
Estate Co. office, 660 Market Street.
Subcommittee members making the field
trip included Gould, B. C. Allin, N. M. Floyd,
C. N. Gustafson, Fred J. Mahr, Harry Thie-
man, W. A. Magee, A. E. Schwabacher, Jr.,
and F. B. Stratton.
Gene Sullivan to Join
Bank of Annerica Staff
Eugene J. Sullivan, Secretary-Manager of
the San Francisco Junior Chamber of Com-
merce, shortly will join the staff of the Bank
of America to engage in public relations
activities.
Sullivan has been
with the Junior
Chamber since Oc-
tober, 19.51, and is
a member of that
organization's Key
Man Society.
A native San
Franciscan, Sulli-
van graduated from
the University of
San P^rancisco in
i:i42 and has since
l"('n active in the
public relations
field, being a mem-
ber of the San
Francisco I'ublic lielations Round Table.
.Sullivan's successor as Secretary-Manager
of the Junior Chamber has not as yet been
named.
lature would be given authority to increase
but not to lower the amount of aid.
The Chamber pointed out that fiscal ex-
perts estimate the measure would add more
than $70,000,000 a year to California's public
assistance costs which are already the high-
est in the nation— more than $225,000,000 a
year.
"The .San Francisco Chamber has consist-
ently opposed and worked to defeat these
recurring McLain threats to the State's finan-
cial security." Fox stated. "Let's not let
another McLain scheme slip by on a crowded
ballot."
BUSINESS MANAGEMENT
DATA AVAILABLE
Information on small business manage-
ment published by the United States De-
partment of Commerce may be examined
at the Chamber's Domestic Trade Depart-
ment as a part of the service offered by the
Chamber in its capacity as a Cooperative
Office of the Department of Commerce.
Publications available include: "Improv-
ing Materials Handling in Small Plants,"
"Public Accounting Services for Small
Manufacturers." "Cutting Office Costs in
Small Plants." "Better Communications
in Small Business." "Making ^'our Sales
Figures Tank," "Cost Accounting for Small
Manufacturers," "Design Is "Vour Busi-
ness," and "Sales Training for the Small
Manufacturer."
Information on obtaining copies may be
had by contacting the Chamber's Domestic
Trade Department, EXbrook 2-4511,
Ext. 76.
EUGENE J, SULLIVAN
Recreation Center Bond
Issue Gets Endorsennent
The Board of Directors of the San Fran-
cisco Chamber has endorsed the proposed
$5,000,000 bond issue for a recreation cen-
ter with the provisions that a major league
franchise be obtained and the center be con-
structed within five years.
(Location of the project was not discussed
by the Chamber, it being the Directors' opin-
ion that the bond should first be voted as an
"enabling act" and details worked out later.)
A resolution of "public interest and neces-
sity" asking for the bond issue is now before
the board of supervisors of the City and
County.
Dan A. Giles, Chairman of the Chamber's
Capital Improvement and Land Use Section,
said the center would be used for baseball,
football, dramatic productions and "any
other lawful use which the center is capable
of accommodating."
It is feasible that the project could be co-
ordinated with other recently discussed plans
for development of the south of Market area,
such as Ben Swig's recent proposal, he ob-
served.
The Chamber will support the bond i.ssuc
if it is placed on the November 2 ballot by
the Board of Super\'isors, Giles said, since
the estimated cost of the recreation center is
and will be too great to be paid out of ordi-
nary income and revenue.
BAY REGION BUSINESS
Friday, July 23. 1954
glllllllllllllllllllllllllllllllllllllllllllllllllllllllllMIIIIIIIIIIIIIIIIIIIIIIIIIII^
I Hitting the High Spots |
FOREIGN GOV'T REPRESENTATIVES IN SF: the
Cha
list.
prepa
liloble. For.
by the World
■ moll
Trade Dep't. is n
postal rates ore on the reverse side of the list.
Chamber members moy obtain copies by colling
EX. 2-4511, Ext. 70 or 80. (In INTERNATIONAL
BULLETIN'S recent listing, a typographical error
occurred in the spelling of the Itolian Commerciol
Consul's name. It is, correct, Plinio Mozzorlni) . . .
SF'S 1955 PRINTING WEEK, slated for January, is
off to a good stort olreody— on the planning board.
Some dozen industry spokesmen and leaders of the
celebration had two meetings and committee chair-
men were expected to be announced this week . . .
J. W. MAILLIARD, III, former Chomber Pres. ond
now Chairman of the Agri. Comm., is one of six
prominent local business men now serving on the
bd. of directors of the Boy Area Educational Teb-
vision KQED, Channel 9 . . . WILLIAM R. LEW-
LETT, pres. of Hewlett-Packard of Polo Alto and o
SF Chamber member, will be the featured speaker
Aug. 27 ot the southlond's Ambassador Hotel for
the 1954 Western Electronic Show and Convention
. . . REA ASSOCIATES, whose editorial offices ore
at 274 Brannon St.. announces two new publica-
tions: WESTERN PLASTICS— to cover news ond de-
velopments in the plastic industry in the 1 I Western
States and Texas, and TOYS AND HOBBIES— to
cover the toy and hobby store trode in the I I West-
ern States. Texas, Alasko and Hawoii . . . KEAR,
the Boy Area's "good music" station which recently
purchased power to 10,000 watts, now has regular
listeners in Alosko, acc'ding to Stephen A. Cisler,
president. The station studio and offices are now
located at Number 1 Nob Hill Circle in the Hotel
Mark Hopkins. More thon 10,000 listeners from
Southern California to Alaska now purchose the
stotion's monthly program guide . . . THE LAMP-
LIGHTERS (SF Civic Theater, non-profit) announces
its newest production, Gilbert & Sullivan's "The
Gondoliers" will open Fri.. Aug. 6 at Theater Arts
Colony, 1725 Wosh. St. . . . INTERSTATE ACCOUNT-
ING & STATISTICAL SERVICES, has been formed
to fill the need for preparation of records for the
Insurance industry from IBM punched cards, oc-
cording to H. Arthur Will. President, Intorstote,
with offices at 875 Sonsome street, also hos a con-
sulting service to solve specific insurance occounting
problems . . . LOUIS OZOR, president of Tempo-
Vone Monufocturing Co.. 330 First street, reports
that 95 per cent of the automatic coffee roasting
in the U.S. today is done with the Tempo-Vone
two-5»oge instrument . . . PATRICIA STEVENS fin-
ishing school for models and coreer girls has been
ostoblished in Son Francisco ot 533 Post street, and
James N. Jackson, the ^...n^r «..^ «-^«^«„,
new Chamber member.
1
Committee
Meet
ings
CONVENTION FAOUTIKS
July ;(i.
R.K.m :
<l. Cti.m
Kt !!■ iin-
i: niK.n
Aicnd.
Report ot comtnitlc
ic clu 1
nin <nj
olhcr im
PARKING FACILITIES EXPANDED
San Franci.sco Progressogram* No. 9
S. F. NOW HAS TWO UNDERGROUND GARAGES
With the opening of St. Marys Square Gar.ige (above) in May. I'J'i-l. San
Francisco became the first cit)^ in the nation to have two extensive under-
ground parking facilities in operation. World-famed Union Square Garage,
the first in the country, was completed in 1942.
The six-level St. Mary's Square Garage, built at a cost of $2,100,000, has
a capacity of 1.025 automobiles at one time. Opening of the garage culmi-
nated four years of planning by the San Francisco Chamber of Commerce, the
San Francisco Parking Authority and city officials.
Located near the heart of San Francisco's financial district. St. Mary's Square
Garage is the first major unit in the Parking Authority's off-street parking
program which contemplates the extension of new off-street parking facilities
throughout the metropolitan area of San Francisco.
Built under a public park, which has bc-en carefully restored on top of the
garage, the construction was privately financed through the efforts of S. E.
Onorato. vice president and general manager of the corporation which has a
33year lease on the building.
'A regular feature . .
EXhroot 2-4ill. Re
Ask the Chamber for Reprintt:
arch Depl., Exl. 1} or 14.
Multi-Million Dollar Purchase List Available
Thi' list of i'<|iii]iTiicnl ami iiiatcri.-il.-i on
which the Bechtel Corporation, 220 Hush
Street, is currently .solieitinR bids as the
prime contractor for a Thermal Power De-
velopment in Korea is now available from
the Chamber's World Trade Department.
The Foreign Operations .■Administration
recently announced the issuance of procure-
ment authorizations tr>taling $:iii million to I
the (Jovernment of the Republic of Korea i
for commodities and ser\'ices required in
connection with the Thermal Power Develop-
ment in Masan (or Pusan), Seoul and Sam-
chok.
The list may be obtained bv calling KX-
brook 2-4511, Ext. 88.
BAY REGION BUSINESS
WALTER I. BROWN. Editor
Ralph S. Cl«t>. Jr.. Ait'l Editor
Pubhihod every olhor w««lt a! 333 Pine Si . San
Francisco, Zone 4. County ol San Francitco. Call-
lomla Telephone EXbrook 2-4Sn. ISubscrlptlon,
One Dollar a year ) Entered at Second Clau mat-
ler April 26. 1944, at the Poll Ollice al San Fran-
ciico. California, under lh» ad ot March 3. 1879.
U. S. POSTAGE
2c PAID
San Francisco, Calif
Permit No. 1880
FUCHT FESTIVAL COMMITTEE— AuluM :, Fitm (uot
.A>nl room. Clumber, IO:00'IZ noon.
VOLUME
NUMBER 16
AUGUST 6, 1954
PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
Know Your Chamber
— Us Departments and Services
lo acquaint Chamber members >vith a few of the
numerous and varied services of ihe San Fr.inciscu
Chamber of Commerce '
RETAIL MERCHANTS ASSOCIATION
Any individual, firm or corporation en-
gaged in the retail distribution of merchan-
dise in San Francisco who is a member in
good standing of the Chamber of Commerce
is automatically a member of this organiza-
tion's Retail Merchants Association (RMA).
The Association exists for the purpose of
increasing mutual understanding and pro-
moting objectives common to all retailers and
to the consumers of retail merchandise. Its
program is to advance the retail industry.
RMA's civic purpose is to initiate legisla-
tion advancing the interests of retail mer-
chants and the buying public, to oppose legis-
lation detrimental to the interests of the re-
tailer and the consumer, to cooperate in proj-
ects for community betterment, and to pro-
vide representation of retailers in civic and
state affairs.
Its general purpose is to encourage and
aid, in every possible way, retail educational
and training work carried on in the San
Francisco Public schools; to promote friendly
intercourse between merchants engaged in
retail trade for the purpose of mutual help,
good will, and the development of high ideals
respecting the conduct of business and the
improvement of conditions affecting em-
ployees; and to carry on a continual program
of maintaining the high standard and busi-
ness ethics of retailing.
Each retail trade association appoints one
representative who is subject to election as a
member of the RMA Board at the annual
meeting. A meeting is held by the Board
on the third Monday of each month. At these
gatherings vital matters affecting retailers
are discussed. Officers of the Board consist
of the president, first and second vice presi-
dents, and the managing director of the Asso-
ciation. The managing director is a member
of the Chamber of Commerce staff and also
heads the Civic Development Department of
the Chamber. He finds many civic problems
that affect the retailer, such as parking, mass
transit, traffic, one-way street pattern pro-
pos;als, convention facilities, land use, city
ordinances, etc.
RMA members are bulletinized on all
timely matters. The subjects covered are
varied, such as store hours, night openings,
school opening and closing dates, promo-
tional themes, civic drives, legislative mat-
ters, as well as general information pertinent
to the trade: annual and monthly calendar
of event providing information on the local,
state and national level. The Retal Mer-
chants Classified list, and the Di.strict Mer-
chants lists are available.
Retail sales courses are held at stated
times, in cooperation with the Distributive
Education Coordinator of the S. F. Unified
School Di.strict. The courses are v.idely pub-
licized, well attended and enthusiastically
received by retail sales personnel.
John Watson Elected To Serve Unexpired
Term of Jesse Tapp; Holbrook Elevated
John B. Watson, President of the Goodyear Rubber Company, has been
elected to serve the unexpired term of Jesse W. Tapp as President of tlie San
Francisco Chamber of Commerce. He took office last Thursday.
Mr. Watson, who for two years has been a Director of the Chamber and
until last week was a Vice President, fills the vacancy left by Mr. Tapp's eleva-
tion to vice chairmanship of the board of directors at the Bank of America at
its Los Angeles offices.
Tribute To Outgoing President
A tribute was paid to Mr. Tapp for his out-
standing service as President of the Cham-
ber. Charles Hobbs, representing the Execu-
tive Committe, accepted
his resignation "with
keen regret." He lauded
Mr. Tapp for his "effec-
tive, considerate leader-
ship" and expressed the
Board's regret at losing
an "outstanding citizen,
a fine leader, and a
^^^^ ^^ friend."
^^^^^ ^^H Holbrook Elevated
^^H ^ ^^H Elected to take Wat-
. . . . ,., , son's place as Chamber
President Watson
Vice President was
James E. Holbrook, Vice President of Pabco
Products, Inc. Both Watson and Holbrook
have been active in Chamber Committee
work, Watson having headed this year's
Manufacturers Committee and Holbrook, the
Domestic Trade Committee.
New President's Background
The new Chamber President has been with
the local specialized mechanical rubber goods
company since 1928. Mr. Watson's firm
(which has no connection with the Goodyear
Tire and Rubber Company) has been in busi-
ness in San Francisco since 1865. Active for
many years in civic affairs, Watson previ-
ously attended Stanford University. He
served four .years with the Navy during
World War II, emerging
with the rank of Com-
mander. He joined the
Chamber's Board in
.lanuary, 19,52.
Holbrook, a Univer-
sity of California grad-
iiate, is past president
"f the San Francisco
Sales Executives Club,
San Francisco Rotary
Club and Los Angeles
Sales Executives Club.
He is a director of the
San Francisco Bay Area
Council and a member of the Advisory Coun-
cil, School of Business Administration, Uni-
versity of California.
"Valley Days" All Set
To Go: Big Guest List
Enthusiastic response, from business and
agricultural leaders in the Central and Sacra-
mento valleys, to the Chamber's "Valley Days
in San Francisco" invitations was reported
this week by Lloyd Mazzera, Chairman of
the annual trade promo-
tion event scheduled for
August 12 and 1.3.
Typical of .scores of
comments received re-
cently is President John
H. Brooks' of the Red
Bluff Chamber: "We are
certainly looking for-
ward to this fine event 1
We're sending a large
delegation."
A total of more than
1.50 guests are expected
at the two-day event
sponsored by the Chamber's Inter-City Sec-
tion and San Francisco host companies.
The program will include tours of San
Francisco business and industrial establish-
ments, luncheons, receptions and a cruise of
the Bay aboard the "Great Golden Fleet."
Every effort wall be made to acquaint the
valley leaders with the wide variety of goods
and ser\'ices available in San Francisco,
Mazzera said.
Mazzera
President Syngman Rhee
To be Guest of Chamber
President Syngman Rhee of Korea, in a
visit to San Francisco following conferences
with President Eisenhower in Washington,
D.C., will be the honored guest at a civic
luncheon tomorrow at the Palace Hotel.
The San Francisco Chamber is sponsoring
the event in cooperation with the Common-
w^ealth Club and the American-Korean
Foundation.
Ladies are invited to the luncheon, which
will begin at 1:00 p.m. Tickets are available
at the sponsoring organizations at $,'J.75 each.
BUY REGION BUSINESS
Fridoy, August 6, 1954
General Business Activity
Report By The Research Depurinieiit
June, 1954
TREND
San Francisco's general business trend
reached a new high for June and several
fields of activity in San Francisco and the
Bay Area during the first half of 1954 sur-
passed the similar period last year.
BRIGHT SPOTS
Residential authorizations in San Fran-
cisco and the Nine-County Bay Area for
June and the first six months continued to
lead comparable periods last year. June
financial transactions represented by bank
debits in San Francisco were above last year.
Employment gains in June compared to June
a year ago were reported in the construction;
financial, insurance and real estate; service;
and agricultural groups; and the six months
activity was also above last year in the
finance, service and agricultural groups. San
Francisco airport traffic exceeded last year's
level; Port of San Francisco revenue tonnage
in June topped last June; intercoastal and
foreign revenue tonnage for the first six
months period exceeded last year. Sales of
electricity and water in San Francisco dur-
ing June and the first six months were over
and above corresponding periods last year.
June livestock slaughtered in the Bay Area
was above last June. Vehicle crossings over
the Bay Bridge and the Golden Gate Bridge
in June were above June last year and truck
movements over these bridges made big gains
during June and the six-month period. Tour-
ist and settler inquiries received by the San
Francisco Chamber of Commerce during June
and the first six months were at new highs.
EMPLOYMENT
June total employment in the six-county
metropolitan area estimated at 1,()0(),600 was
practically identical with the May level but
l.G'/c below last June. Four industry groups
exceeded last June including construction, up
.3.4'A, finance, :?.8';, service, 2.()'r, and agri-
culture, 3.8";^. Industry groups reporting de-
creased employment in June compared to a
year ago included manufacturing, off 7.1';,
transportation, communication and utilities,
5.7'/r, government, 4.7';/ and retail trade,
1.4^. June unemployment in the metropoli-
tan area averaged 52,700 persons or 5.0'; of
the total labor force compared to 34,000 per-
sons and 3.2'/ of the labor force a year ago.
A seasonal rise in employment in this area
during the next several months is anticipated
by the California State Department of Em-
ployment.
CONSTRUCTION
Dwelling units authorized for construction
in June in the nine-countv area reported by
the U.S. Department of Labor amounted to
3,688, an increase of 39'; over last June;
the six months total of 18,242 was up W.»7r.
In San Francisco the value of construction
authorized in Juno soared to $7,100,107. Of
this, new residential accounted for $4,572,820
and was nearly four an-l one-half times that
of June last year, providing for .547 dwelling
units of which 1 lit were single-family and 4flfi
in multi-family units. The six months total
permit value in S:in Francisco of $25,383,008
was 4.1'/ above .i year ago. During June,
1.328 real estate leeds were recorded and
1.319 mortages ani deeds of trust were re-
ported.
RETAIL TRADE
Department store sales in San Francisco
during June were 5% below last June and
the first six months sales were down 3'/' com-
pared to 69/ and 5'/ in California and 5'//
and fi' ; respectively for the Twelfth District.
Sales for the four weeks ending July 24th
in San Francisco were up 1% compared to
no gain in the District as a whole.
TRANSPORTATION
At the end of the first six months truck
movements in the .San Francisco Bay Area
were up 1.3'// , but freight car movements
were off 10.8%, express shipments 17'.; , and i
Port of San Francisco total revenue tonnage
3.39;, however, the intercoastal revenue ton-
nage was up 15.0' ; and the foreign revenue
tonnage 2.2'/, the latter accounting for
nearly half of the total revenue tonnage of
the Port. There were 2,377 ship arrivals dur-
ing the first sixth months or 6.3% fewer than
during the corresponding period last year.
Out-of-state passenger cars entering North-
ern California gateways totaled 319,981 dur-
ing the first six months and were 2.3',; below
last year. San Francisco Airport traffic final
reports for the first six months were not
available but estimated definitely above the
corresponding period last year.
UTILITIES
Electrical energy sales in San Francisco
during the first six months were 1.6'/ ahead
of the similar period last year and residential
water consumption was up 1.1 'a ; commercial
and industrial water consumption was prac-
tically identical to a year ago.
JUNE BUSINESS ACTIVITY IN SAN FRANCISCO
BRANCH OF ACTIVITY '^f '''"ill"}'" ^1954'
•GENERAL BUSINESS ACTIVITY 1947-49 Av.=100 127.0 O.I 123.7
CONSTRUCTION PERMITS Total Number
Value
Residential. New Value
Dwelling Units Number
Single-Family Units. New Number
Non-Residential. New Value
Addns,. Alterations and Repairs Value
REAl ESTATE Deeds Recorxled _ Number
•RETAIL DEPARTMENT STORE SALES Index
fINANCE-nank Debits SOOO
Postal Receipts « S
S F. Stock Exchange Shares Traded
Market Value S
:OMMERCIAL FAILURES - Number
INDUSTRY TREND— i Bay Area Ca«nti«s..TotaI Employed
M»nu(.uiuiins— Avirjce Weekly Earnings iDoUars)
Mjnuf.icturinR (Employment)
Construction. Contract
Finance. Ins.. Real Estate
Retail Trade
Wholesale Trade —
Service
Trans.. Comm. & Utilities.
Aerlculture
C^ovt.— Fed., State. City
Other -
TRANSPORTATION Frt. Car Movements
S. F. Airport— Planes In and Cliit
Pa-ssengcrs Off and On
Air .Mall Loaded & Unloa.li.l
Air Express Loaded & Unl.^.ifled
Air Freight Loaded & Unloaded ..
R-iil ExptcM Sliipmi
-S F. Area
passenger
Number
Lbs
Lbs
Lbs.
Number
— Indei
entries into N.C. Number
PORT OF SAN FRANCISCO— Revenue Tons
Coastwise Revi
Intercoastal Rev(
Foreign _ Revi
CARCO VESSELS IS. F. lay)— Arrivals
MII1l.in« of Registered Tons
UTILITIES Ind and Comm Gas Sales
'Fler Energy .Salea— k w hours
Water Coniumpllon — Comm and Ind
NEW DEVELOPMENTS Tourlat and Settler
B«v Bridge Vehlrle Crotflnga
G'lldcn O.Tle nrl'ltr Whiele Cmstlngi
LIVESTOCK SLAUGHTER (tnsp. DlsU.)-
Ilcnu
Total
nue Tons
nue Tons
nue Tons
-Numbei
Cu. n.
Index
Cu Ft.
Inq No.
Numljer
, Numt>er
...Kumber
796
12.6
4.238
— 1.3
-.100.107
134.6
25.383.008
4.1
4.572.820
346.0
10.917.553
39.7
547
448.0
1,163
42.2
119
75.0
537
22.9
1.571.250
223.4
8.452.351
—16.1
956.037
—56.9
6,015.102
—7.3
1.328
—11. 1
8,461
—10.3
106
— 4.5
102
—2.9
3.257,078
0.6
18.531.424
—0.5
2,448.310
—0.4
16.021.710
2.3
1,081.620
22.8
6.914.898
—27.7
21,958.473
45.1
157.607.703
28.0
14
75.0
91
19.7
1 .000.6001 p 1
— 1.6
•)97.950(p)
—2 2
83.l8(p)
3.4
201.700(pl
— 7.1
20v(>80tpl
— 4.4
64.100(pl
5.4
6l.lOO(p(
— tt.tt
65.300(pl
0.8
(.4.8501 pi
0.6
168.600lp)
— 1.4
!(•'>, 05(l(pl
--10
71. 2001 p)
—0.4
-I.MOlpI
—0 6
210.10O(p)
2.0
.'(fi.-HtHpl
2-5
lOO.OOOIpl
— 5,-
ii».;5o(pi
— 5.4
2 1.9001 pi
5.8
I9,560(p)
2.4
«5.-(Kl(pl
-4 -
K6.2-0(p>
—6.1
-MOOIpl
0,0
2.l20(p»
—2.5
1 i.^r
— 2.9
81.105
-10.8
lu.'WIU)
13.5
50.982(b)
10 2
IK1.059(a)
13.0
-Kl,ll6(b>
5.-
.'.("(.■<0(il
—2.7
11. -55. 128(b)
0.2
142.433(Jl
— 118
2.47-.959(b)
—30
3.375.947(al
11. 5
P.8g6.554(b)
3.1
88.781
-14.5
555.9-7
— 170
149.0
5. J
I5ai
1.5
90.657
-0.9
519.981
-2 5
541.075
13.8
2.745.979
—5 »
10.95 3
-30.7
65.554
49.253
51.9
249.516
15 r.
274.509
18.5
1.388.601
2.:
400
—2.7
2.5-7
— « >
1.897,755
—0.2
11.246.557
—5 0
1.251.045.200
—0.2
8.456.842.200
—0 1-
122
5.4
151
1 (.
161.927.000
4.5
919,469.000
—0.1
1.458
21.4
6,966
6 V
2.652.105
1.6
15,109.180
—0 :
1.118.50-
4 4
5.-'6l.l55
1 •
I40.0aiicjl
1 «
664.0001b •
— 1 r.
H' i'> \\rr.tf li«it iri pfrliminjr\ iji Mi* lilr»t (hi * m.x ptti.Kj Bati, Dad
».c limiijl..... tut ,,,.Uhlc utv O (t.li.c.1
REKKARrR nr.rnKTumsr. n^y ni*7fci»co mAMBni or romnndi
Fridoy, August 6, 1954
BAY REGIOIV BVSISESS
Resoliitioii: In Memoriam
NOW BE IT RESOLVED by the Board of Oiretiors of ttic San Francisco Chamber of
Ci>nimerce in its regular meeting assembled, this 22d day of July. 1954
THAT this meeting now adjourn out of respect to the memory of our ex-President,
lohn Ward Mailliard, Jr., who died Sunday, July eleventh, to the great sorrow of his many
friends, closing a career of outstanding usefulness, and
THAT we respectfully tender our deep and sincere sympathy to his beloved wife, Kate
Peterson Mailliard, and to his three distinguished sons, John Ward Mailliard III, William
Somers Mailliard, and James Mailliard in these sad hours of their and our bereavement, and
THAT we hereby niuke it a matter of recorti:
THAT John Ward Mailliard, Jr. for seven consecutive years, commencing in 1929,
•ihly and devotedly served our Chamber of Commerce as one of its Directors, and for the last
two years of that period as our President, and in those capacities his services were always
noieworth>', unselfish, determined, and marked by his keen and thoughtful intelligence,
THAT over the years, before and after his two-year term as our President he served on
many of our important committees, giving generously of his time and with his usual devotion
to duty.
THAT he shared with others the inspiration which led to the organization of the San
Francisco Junior Chamber of Commerce, now such an active and useful agency in our civic life,
and in whose activities and ambitions he took an appreciative and understanding interest,
THAT he served his City well and ably as head of our Park Commission in 1936 and 1937,
and as President of our Police Commission from 1943 to 1946,
THAT he also served his State in the important post of President of our State Harbor
Commission with calm and balanced judgment,
THAT he ser\'ed his Country in the time of the First World War in the Field Artillery
in the armed ser\ices of the Nation, and did so with credit to himself,
THAT he was twice the President of our Community Chest, to whose affairs, while so
ser\ ing, he gave cheerfully and energetically many hours of his time,
THAT he served carefully, thoughtfully, and usefully as an active member of the Executive
Committee of the San Francisco Bay Exposition, the corporation which financed and staged our
Ciolden Gate International Exposition in 1939 and 1940, whose lasting monuments are Treasure
Island and a permanent fresh water supply system on that and Yerba Buena Islands,
THAT his tireless persistence, and his good common sense have played a real part in
the solution of some of the serious problems which arose in connection with the development
of our Agricultural District One A, now the successful operator of our Cow Palace, and in
the acquisition in our Golden Gate Park of The Alex. F. Morrison Planetarium, and
NOW that God has touched him with his finger and he sleeps. John Ward Mailliard, Jr.
has left us. our City, our State, and our Nation, and to those who shall follow us:
Rich memories of his high purpose, courageous heart, noble sympathies, strong loyalties,
and valiant leadership, which can never fade.
Bay Region Industrial
Expansion Still Active
Industrial expansion commitments in San
Francisco and the Bay Region for the month
of June totaled $;5,861,0.'i7 in capital invest-
ment, it was reported today by the Chamber's
Industrial Department.
San Francisco alone had six projects com-
mitting $115,000 and providing for 19 new
jobs.
Nine new plants and .35 expansions make
up the near-four-million-dollar Bay Region
total, the report showed.
Northern California total capital invest-
ment reported for June is $4,118,037 com-
prising ten new plants and 44 expansions.
Here are the totals:
JUNE. 1954
San Francisco
1 New Plant
5 Expansions
$ 40,000
75,000
10 Jobs
9 Jobs
6 Projects
Bay Region
9 New Planls
35 Expansions
i 115,000
$ 1,471,900
2,389,137
19 Job.
44 Projects
Northern Calilorn
10 New Plants
44 Expansions
$ 3,861,037
i 1,476,900
2,641,157
54 Projects * 4,118,037
JANUARY-JUNE, 1954
San Francisco
8 New Plants $ 183,000
35 Epansions 7,499,500
59 Jobs
100 Jobs
43 Projects
Bay Region
69 New PUnts
189 Expartsions
i 7,682,500
»32,405,900
26,986,555
159 Jobs
258 Projects
Northern Calilorn
92 New PUnIs
217 Expansions
»59, 392,455
»37,2I5,900
29,087,955
)09 Projects
»6«,303,855
glllllllllllllllllllllllllllllllllMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^
I Hitting the High Spots |
i With Walt Brown =
~F. B. MAGRUDER, vice choirrran of the Cham"
ber's Tax Section, and a Chomber delegate to the
Municipal Conference, wos a guest on Wednesday
night's KRON-TV show, "Toke o Stand." Mogruder,
who shared the video comero with Bert Levit, post
president of the S.F. Bd. of Educolion and Arthur
Stewort, pres. of the S.F. Federation of Teochers,
spoke on "Can the School Budget be Cut?" . . .
HOLIDAY MAGAZINE, August issue, has a beau-
tiful (full color photographs) ond connprehensive
(more than 13 columns) treotise on Son Francisco's
Chinatown. Sidney H, Smoll, the author, tokes you
"behind the paper lonterns and shows you a won-
drous city as tourists rarely see it — Its traditions,
feslivols and its intimate family life." He does an
ctstonding job , . . THE GOLDEN GATE TRAV-
ELLERS ASSN. onnounces plans hove been com-
pleted for its Women's and Children's Apparel Mor-
ket showing ot the Mark Hopkins, August 29-30-31-
Sept. I . . . LITTLE SWEDEN, populor SF eatery
operoted by Inga Lindholm (new Chomber member)
received o nice write-up in a recent issue of PACIFIC
COAST REVIEW. A fine tribute to one of S.F.'s
mony estoblishments which moke it world-renowned
to gourmets . . . REAR ADMIRAL JOHN P. WHIT-
NEY, U.S. Novy, last week relieved Reor Admiral
George R. Henderson as Commonder of Novy Air
Boses. 12th Novol District, occd'ing to Reor Admlrol
John R. Redman. District Commonder . . . SAN
FRANCISCO'S RIGHT UP THERE when it comes
'o overage workers' income, according to a recent
survey by U.S. NEWS & WORLD REPORT. SF is
shown third from the top In o group of 20 mojor
cities of the nation. Washington, D.C. wos highest
with on overage income of $4,354; Detroit next with
$4,296. SF shows $3,977.
Channber Adopts New
Plan for Building Up
S. F., Coastal Ship Work
Declaring that shipyard organizations and
skilled personnel are being lost and dissi-
pated, the Chamber's Board of Directors has
adopted a broad program for maintaining
Pacific Coa.st private shipbuilding facilities
and merchant marine at levels necessary to
meet current needs and national defense
requirements.
■Three policies, recommended by the Cham-
ber's Shipbuilding Committee headed by
■W. P. Fuller, III, and adopted by the Board
are: (1) that the Chamber advocate hearings
at San Francisco and elsewhere on the Pacific
Coast by the House Committee on Merchant
Marine and Fisheries to determine the con-
dition of the Pacific Coast private shipbuild-
ing industry; (2) a nine-point program for
development and maintenance of an adequate
merchant marine; and (3) support of an
eight-point merchant marine legislative pro-
gram.
The Chamber is seeking the cooperation
of other Pacific Coast Chambers in obtaining
House Committee study to determine the
level at which Pacific Coast yards should be
maintained.
The Merchant Marine policies include sup-
port of the Department of Commerce recom-
mendation that 60 ships suitable for com-
mercial operation be constructed each year,
support of the President's request of $81,-
(;iio,(ll)l> for construction of new ships and
experimental work on laid-up ships, and
urging the administration to provide addi-
tional funds for ship construction on the 'West
Coast.
Other points include a plan to sell existing
government mortgages to provide ship con-
struction funds, creation of a revolving fund
for the Maritime Commission, a more liberal
rate of write-oflF for shipping companies, and
clarification of Martime Board authority to
determine amount of construction differ-
ential.
Laurence C. Bergquist
Joins World Trade Dept.
Laurence C. Bergquist, former overseass
marketing, administration and management
executive for the Standard-'Vacuum Oil Com-
pany, has joined the Chamber's staff as As-
sistant Manager of the World Trade Depart-
ment.
Bergquist replaces Robert H. Langner,
who resigned after six years with the Cham-
ber to accept a position with the foreign
department of Wells Fargo Bank and Union
Trust Company.
".Mr. Bergquist brings to the Chamber of
Commerce a wealth of international experi-
ence that will be of great assistance in fur-
thering our objective.H in the promotion of
world Irade," said Chamber General Manager
G. L, Fox.
"At the same time, we regret losing Bob
Langner and wish him the very best in his
new work," Fox said.
Bergqui.st last year retired from the oil
firm after 25 years of foreign service pri-
marily in the Far Ka.st and .Southeast Asia.
He was educated in industrial engineering at
the University of North Dakota and received
a masters degree in political science from
Columbia University. His World War II
record included Navy service as Lt. Com-
mander, duty as senior military goveniment
officer for the Marshalls-C.ilherts area, and
receipt of the Legion of Merit award.
BAY REGION BVSINESS
Friday, August 6, 1954
S. F. SKYWAY PROGRESS SPEEDS UP TRAFFIC FLOW
13 TH & MISSION ST
OFF-RAMP
OPEN
DECEMBER 1954
7 TH. ST.
ON-RAMP
OPEN
SEPTEMBER 1954
S VAN NESS AVE.
ON-RAMP
OPEN
DECEMBER 1954
SAN FRANCISCO SKYWAY
PROGRESS MAP
^^^m COMPLETED UNITS
'VVVVVI SCHEDULED TO OPEN IN AUGUST 1954
V/Z/Z/Z/Z/A SCHEDULED TO OPEN IN SEPTEMBER 1954
I I UNDER CONSTRUCTION
7TH ST.
OFF- RAMP
OPEN
AUGUST 1954
BAYSHORE
FREEWAY
Travelers get a breathtaking view of
San Francisco's world famous skyline as
they sweep into the city on modem "Sky-
ways"— elevated freeways that will even-
tually circle the entire downtown section.
nap ^ ^ourlLiy ..f C..lilorni.i Sl.ile Divuion o( Hinhv^ay.. Di«
Important progress is being made in the
Sk>-\vay program. The Seventh Street off-
ramp, scheduled to open this month, will
speed distribution of traffic into the one-
way street pattern. The Seventh Street
on-ramp will be opened in September.
Now under construction, the I.'Uh Street
lateral will open at the end of the year,
and the Bay Bridge-Bayshore Frecwa
link will be completed next summer.
I Committee Meetings
FLIGHT FESTIVAL — August 9. First Ho
conf. room. Chamber, 10:00-12 noon.
CONVENTION FACILITIES — August
Room lOtI, Chamber, 111:00-12 noon.
Agenda: Di-cussiun of bond issues.
FLIGHT FESTIVAL — August 16. Fir.t lie,
ciinl room. Chamher. 10:00- 12 noon
CONVENTION FACILITIES August 1
Rc.Dtn :(I0, Chamhcr, 10:00-12 noon.
Agenda: Discu'-»iiin of bund LMUes.
KEEP S. F. STREETS CLEAN - AoRust 1
R....rn >W'. MilU BiiildinR, 10:00- 12 noon.
Agenda: Organiiaiton mcctmg.
BAY REGION BUSINESS
WALTER I. BROWN. Editor
Ralph S. Cl»». Ir.. An I Editor
Pubhshod every ciher week at 333 Pme St . San
Francisco. Zone 4, County of San Franciico. Calt-
iorrtia Telephone EXbrook 2-4511 fSubtcriptlon,
One Dollar a year.) Entered at Second Qati mat-
ter April 26. 194<. ot the Poll Ollice at Son Fran-
cisco. Oatlforrua. under the ad ol March 3. 1879
U. S. POSTAGE
Ic PAID
San Francisco. Calif.
Permit No. 1880
VOLUME II • NUMBER 17
AUGUST 20. 1954
PUBLISHED BT THE SAN FRANCISCO CHAMBER OF COMMERCE
Know Your Chamber
— Its Departments and Services
r. lluwinc IS another in a series of articles designed
I Chamber of Commerce.
TRANSPORTATION
The primary objective of the Transporta-
tion Department is to assure San Francisco
of adequate rail, water, highway and air
transportation services at just, reasonable
and non-discriminatory rates and fares which
wi!! attract and hold industry, business vol-
ume, port traffic and tourist travel.
This is a big order: transportation prob-
lems are daily becoming more numerous and
more complex. To cope with them, the De-
partment is required to maintain a file of
many hundreds of tariffs, plus decisions and
orders of the various regulatory bodies, and
an extensive library. No department of the
City government is so equipped nor is any
other civic organization.
The Department is aided by the Transpor-
tation Committee of .30 members represent-
ing a cross-section of important shippers in
the community and all types of carriers. This
body of experts considers many problems
affecting the community and recommends
solutions which are submitted to the Cham-
ber's Board of Directors for approval.
The job involves scrutiny of all rate pro-
posals on the dockets of the various carriers,
support of those that appear favorable to
(Continued on Page 4)
Chamber Will Present Convention Facilities
Mart Site Redevelopment
Receiving Serious Study
A top-tlight committee of technically quali-
fied Chamber members is working on plans
for redevelopment of San Francisco's pres-
ent wholesale produce market site, it was
revealed this week.
On the heels of a recent Chamber decision
to urge relocation of the produce market in
the South Basin temporary war housing area,
representatives of this organization's Agri-
cultural and Industrial Committee got to-
gether to formulate suggestions for new use
of the old area when it is vacated.
The group, composed of marketing, legal,
financial, engineering and real e.state spe-
cialists ,is hard at work and will present its
findings and recommendations in the near
future, according to Chamber President John
B. Watson.
Possible uses for the old market site, now
under consideration, include a "technical or
engineering center," "parking center," "air-
port bus terminal," "medium cost hou.sing
for office workers" or a combination of these
and other uses.
Concurrent with the redevelopment com-
mittee's study, the Chamber's Produce Mar-
ket Site Section is urging the Board of Super-
visors to take speedy action to declare the
■South Basin area for redevelopment before
it is transferred back to private ownership.
Thirty-five Million
Dollar Freeway Progrann
A comprehensive freeway improvement
and completion program for San Francisco
requiring $35,000,000 in State and County
expenditures will be urged by a San Fran-
cisco Chamber of Commerce delegation at a
public hearing of the State Highway Com-
mission in Sacramento August 26. Acting
on recommendations by its Street, Highway
and Bridge Section as a result of joint study
with the State Highway Commission, State
Division of Highways and the City and
County, the Chamber's Board of Directors re-
cently agreed to ask for as much of the 35
million dollars as is required to keep work
going throughout the fiscal year 1955-56 on
six projects already under way.
Additionally, the Chamber delegation will
urge that plans and surveys be made on a
number of new freeway possibilities for the
future. In looking beyond immediate proj-
ects and requesting plans for additional free-
ways, Leonard S. Mosias, Chairman of the
Chamber highway section, declared:
"There is a great urgency to have proper
freeway surveys and plans made immedi-
ately, in view of the changes in flow of traffic
on highways and the annual increase of funds
available."
Immediate Needs
Innnediate freeway work for which addi-
tional funds are needed next year, he said,
include construction and right-of-way allo-
cations for the following:
1. Route 68 — Connection from Third
Street south to the county line — to a portion
of the open water project in San Mateo
County: 1 mile, cost. $500,000.
2. Route 68 — From South San Francisco
limits to the connection with the existing
Bayshore Freeway (open water): 3.5 miles;
cost, $4,500,000.
3. Route 224 (Embarcadero Freeway) —
Completion from the San Francisco-Oakland
(Continued on Page 2)
Channber Action
Highlights of the Past Two Weeks:
Foujjht rtni.)val of Mhus Bi/ri.w office (P. f )
Slaried special redevelopment study (P. I )
Urged S35,0OO,()()() freeway program (P. f)
Sparked Contention jacililics drive (P. 1)
Expanded "keep streets clean" campaign
(P. 2)
Opposed gov't competition to business (P. 2)
Urged "W-Vr shipping treatment (P. 2)
Coniinucd forest fire prevention fight (P. 3)
Concluded successful Valley Days" (P. .3)
Planned hosting of aviation meet (P. 2)
Group Chairmen Named;
Bond issue Approved
Henry E. North, former Chamber Presi-
dent, and George Johns were named this
week as co-chairmen of the Chamber's Con-
vention Facilities Committee, composed of
representatives of business, labor and civic
organizations, for the promotion of Proposi-
tion "A" on the November ballot.
North is Vice-President of the Metropoli-
tan Life Insurance Company and Johns is
Executive Secretary of the San Francisco
Labor Council.
Proposition "A," approved by the Cham-
ber's Board of Directors, is a $3^275,000 bond
issue for the acquisition, construction and
completion of an exhibit hall under the sur-
face of the southerly half of Civic Center
Plaza, with access under Grove Street to
Civic Auditorium.
Earlier this year the Chamber approved
in principle the construction of the exhibit
hall and petitioned the Board of Super\'isors
to make funds available for a soil test in
order to determine the amount necessary for
the project, before giving Chamber approval
to any amount. The tests were made and
the $3,275,000 figure was determined.
The Board of Supervisors recently ap-
proved the bond issue which will appear on
the November ballot as Proposition "A."
Channber Fights Transfer
Of Mines Bureau Office
The Chamber through its Mining Commit-
tee headed by Phil R. Bradley, Jr., is work-
ing to prevent removal of the Bureau of
Mines regional headquarters from San Fran-
cisco to Reno, Nevada, it was reported this
week.
Transferral of the office is one of 39 "im-
provements" in bureau operations recom-
mended by Secretary of the Interior Douglas
McKay. The California-Nevada region, di-
rected by Harold Miller, would be combined
with .Alaska and Region 3 which takes in
Washington, Oregon and Idaho. New head-
quarters would be in the bureau's new
$750,000 Reno building.
.Miller agreed with Bradley and L. .M. Hol-
land, .Manager of the Chamber's Industrial
Department, that San Franci.sco is the logical
place for the regional headquarters. "It Is
the mining center of the West and (hi.s is
where it belongs," they said.
The Chamber's Mining Committee has
avoided "political approaches" Bradley said.
"Furthermore, the most important con-
sideration is improving the efficiency and
p-onomy of government operation. How-
ever, it would appear that to separate the
administrative offices of the Pacific Coast
operations of the Bureau of Mines from the
mining, supply, trade and communication
center of the Pacific Coast is not a move for
efficiency and economy."
BRY REGION BUSINESS
Friday, August 20. 1954
Aviation Comm. to Host
Tri-City Conference at
Airport Flight Festival
The Chamber's Aviation Committee will
host the annual Tri-City Aviation Conference
convening in San Francisco August 29 on the
final day of the spectacular San Francisco
International Airport Dedication and Flight
Festival to celebrate the opening of the new
$14,000,000 Passenger Terminal.
Conference delegates from Oakland and
Los Angeles will inspect the new terminal
facilities August 29. Business sessions will
be held August 30, according to William Han-
ley, Chairman of the Subcommittee on Con-
ference Arrangements.
The conference is only one of a series of
events scheduled during the Flight Festival
August 27-28-29 which will bring to San
Francisco the aviation leaders of the country.
Clay Bernard, Chairman of the Chamber's
Aviation Section, is Chairman of the Execu-
tive Committee for the celebration.
More than 500,000 people are expected to
attend the three-day celebration sponsored
by the Chamber, Junior Chamber and Public
Utilities Commission. Jack Dierssen of the
Junior Chamber is General Chairman of the
Festival.
The sponsoring organizations will host a
luncheon for 500 business and civic leaders
in the Colonial Room of the St. Francis Hotel
at noon, Friday, August 27, prior to the dedi-
cation ceremonies. Mayor Elmer E. Robinson
will speak.
Governor Goodwin J. Knight will speak at
the airport dedication ceremonies at 2:30
p.m. Mayor Robinson, the Most Rev. Hugh A.
Donohoe and the Rt. Rev. Karl Morgan Block
have accepted invitations to participate.
The latest developments in aviation will be
on display, and there will be three days of
entertainment and precision (lying demon-
stration.
NEW JWT OFFICERS: i > Jr.,
of the l!ank.,f .Am. r„a. .\.T.i;.S.A. (M-..led),
last week took otficc as 1945-55 President of
the Junior World Trade Association of the
San Francisco Chamber of Commerce, to-
gether with (standing, left to right) Lett
Kowalski of American Mail Line. Vice I'resi-
dent; James C. IJimd of W. R. Ames Co.,
Secretary; and Joseph Tucker of Anglo Cali-
fornia National Hank, Treasurer. The JWTA
is devoted to ad\ incing foreign commerce
through the Port <.! San Francisco and pro-
viding opportunitie.'^ •"or younger men in the
field.
Chamber Spearheading
City-wide OrgaBiization
To Keep Streets Clean
Formation of a city-wide organization tn
keep San Francisco's streets clean was begun
Wednesday under auspices of the Chamber's
Street, Highway and Bridge Section. At a
large gathering in Mills Tower called by Sec-
tion Chairman Leonard S. Mosias, repre-
sentatives of 30 local organizations, four City
and County departments, four oil companies,
daily and neighborhood newspapers, and
radio and television stations were invited for
their comments and support.
"A united effort (to keep our city's .streets
clear of litter) will expedite and simplify the
work," said Mosias. "Committees to carry
out the various phases of the campaign will
be appointed and in a very short time the
entire program will be under way."
In cooperation with a California State
Chamber long-range program to "keep the
roadsides clean," the San Francisco Cham-
ber's Board of Directors last month approved
formation of a San Francisco committee. To
date, according to Mosias, response has been
"gratifying," both from individuals and clubs.
"There is a serious problem in San Fran-
cisco today, as in any large city," Mosias
declared, "through carelessness by the public,
resulting in our streets and lots becoming
littered with trash. This leads to an ex-
tremely unsightly condition and added ex-
penditures by our street department which
reflect themselves in taxes."
Freeway Appropriations
Asked by C of C Group
(Continued from Page 1)
Bay Bridge via the Embarcadero to Broad-
way at Battery and Sansome Streets: 1.5
mile; cost, $12,800,000.
4. Route 2— Extension of the 13th Street
lateral across Market from Mission to Turk
and Golden Gate, and Franklin and Gough.
Included are connections to Oak and Fell:
0.9 mile; cost, $13,000,000.
5. Route 2 — From Park Presidio intersec-
tion to Richardson Avenue "Y" (additional
two lanes): 1.2 mile; cost, $4,200,000.
fi. Route 5fi— From Fulton to Lake Streets
(additional two lanes): 0.9 mile; cost.
.?200,000.
Future Work
On future freeways, the Chamber's recom-
mendations for surveys and plans encompass:
1. Routes 5fi, 225 and 2— "Southern Free-
way" (Skyline intersection of Routes 55 and
.'i(i along Alemany Boulevard to Bayshore
Freeway intersection): 5.8 miles.
2. Routes 5(i, 223 and 2 — "Western Free-
way" (from intersection of Junipero Serra
und Alemany, north and east to Lombard and
\'an Ness): 8.2 miles.
3. Route 5fi — Golden Gate Bridge ap-
proaches (from junction with Western Free-
way at Lincoln Avenue to Route 2 and con-
nection to Golden Gate Bridge approach) —
freeway development with a grade separated
facility through Golden Gale Park and sepa-
rations at intersecting city streets: 2.7 miles.
The Chamber refrained from endorsing de-
tailed routing or construction pending pres-
entation of these surveys and plans.
Mosia.^' section reported "close work" with
the State agencies involved and also the city
Public Works and Planning departments, in
making the recommendations. He said all
groups concurred.
C of C Approves Check
On Gov't Competition
With Private Business
President John B. Watson has announced
the Chamber's approval, in principle, of leg-
islation now being considered by the Senate
Committee on Government Operations to pro-
vide for termination of government opera-
tions which are in competition with private
enterprise.
In telegrams to Senators William F.
Knowland, Thomas H. Kuchel and Committee
Chairman Joseph R. McCarthy. Watson
urged favorable consideration of H.R. 9835.
The Act declares "that the policy of the
federal government should be at all times
the encouragement of private enterprise."
It further provides "for the termination,
to the maximum feasible extent." of all com-
mercial activities engaged in by the federal
government which compete with private en-
terprise. H.R. 9835 passed the House of Rep-
resentatives July 23 and has been referred
to the Senate committee.
Census Request Restored
To Bill at C of C Request
An $8,430,000 federal budget item re-
quested by the Chamber for a census of busi-
ness, manufactures and mineral indu.stries
has been restored to the Supplemental Ap-
propriations Bill bv the Senate .Appropria-
tions Committee, the Chamber was informed
last week.
Senator Styles Bridges, committee chair-
man, informed Chamber General Manager
G. L. Fox of the action in a letter thanking
the Chamber's Board of Directors for its
action in behalf of the appropriation, which
had been left out of the bill by the House
of Representatives.
The Chamber requested July 23 that ♦'•e ■
appropriation be restored becau.se of the ■
great demand for statistical data on business, .
manufactures and minerals, which can only
be developed through governmental census.
Chamber Praises, Urges
"50-50" Shipping Bill
President Eisenhower was requested last
week by the Chamber to give early approval
to S.3233, the so-called "50-50" bill giving
.American flagships an even "break" with
foreign bottoms in assignment of cargoes.
In a telegram to Mr. Eisenhower, Chamber
President John H. Watson .said the Chamber
"is delighted to know that the Administra-
tion relea.sed for floor handling S..'}2.'?3 . . .
passed by the House . . . We are hopeful and
confident that you can find it possible to
approve measure at an early date."
A source of surprise and elation to West
Coast shipping circles, the bill guarantee*
American flagships at least 5<l per rent of
all foreign aid cargoes, inbound cargoes for
government stockpiling, cargoes shipped
under the Surplus Agricultural Disposal Act,
cargoes purchased in foreign countries for
use by U..S. Armed Se^^■i^C8, and aid or sur-
plus cargoes purchased in a foreign country
and destined for another foreign country.
Friday, August 20, 1954
BAY REGION BUSINESS
Welcome . . .
New Chamber Members!
0. H. DAY COMPANY
Automotive parts 14(;() Pine Street
DONDERO MARBLE CO.
Marble contractors 2851 - 3rd Street
FITCH ADVERTISING SERVICE
Advertising agencv 625 Market Street
GAUGE & COMPANY
Import-export 7 Front Street
HART800K PHOTOGRAPHERS
Photographers 434 Post Street
HEPPERLE & HEPPERLE
Sen-ice attornevs 582 Market Street
HONOR TRADING COMPANY, INC.
Import-export 498 Funston Avenue
INDUSTRIAL CHEMICAL CORP.
OF SAN FRANCISCO
Chemical mfrs. 995 Tennessee Street
INDUSTRIAL SERVICES
Industrial real estate 33 Post Street
ITALIAN AIRLINES
Air Transportation 212 Stockton Street
JOEL JOHNSON & SON
General contractors 1614 Church Street
KAY HEUNG NOODLE CO.
Mfrs. of Fortune cookies and Chow Mein
Noodles 12 Beckett Street
M. J. KING, INC.
Building contractors 231 Franklin Street
LEVAL
Exporters 212 Stockton Street
MARINA MOTEL
Motel 2576 Lombard Street
MOBILE RADIO ENGINEERS
Mobile radio communications 52 Fern Street
NATIONAL EMPLOYEE BENEFIT
SERVICES, INC.
Business services 111 Sutter .Street
THE PROGRESSIVE NEWS & PRESS
Japanese printing 1595 Post Street
REYNOLDS & CO.
Investments 425 Montgomery Street
RIMINI'S ST. FRANCIS PERFUME SHOP
Perfumes, etc. 330 Geary Street
Labor Bureau Compiling
Payroll Facts and Figures
Representatives of the Bureau of Labor
Statistics are calling on approximately 300
Bay Area firms to collect pay information
on about 250 key office and plant jobs, Cham-
ber General Manager G. L. Fox announced
this week.
Local and state government agencies are
cooperating with BLS in the sixth annual
coordinated wage and salary survey of the
Bay Area. It is designed to provide informa-
tion for review of pay rates for civic, state
and federal employees, and rate data for col-
lective bargaining negotiations between man-
agement and labor groups as well as other
public uses.
All information supplied by employers will
be treated as absolutely confidential. Fox
has been informed.
Event Honors Indonesia
The Chamber through its World Trade As-
sociation honored Indonesia's ninth anni-
versary at a luncheon Tuesday in the Fair-
mont Hotel. Honored guest was Abdoel
Haniid, Consul of Indonesia in San Franci.sco.
A special program feature was presenta-
tion by Ladd I. Johnson, secretary of the
American Indonesian Chamber of Commerce,
Inc., New York, of colored films and slides
on Indonesia, pointing up economic and other
factors.
"CHARGE IT!"— Jesse W. Tapp, ivrtntly
forced to transfer his headquarters to Los
Angeles, will be able to dash back to his
beloved San Francisco for a breath of good
clean air without even stopping to cash a
check. Kenneth A. Frazer, right. Western
Air Lines District Sales Manager, presented
the former Chamber President with the first
of the new Charge-A-Flight credit cards to
be issued in San Francisco. Tapp was re-
cently elevated to the position of vice-chair-
man of the board of directors, Bank of
American N.T. & S.A.
'Keep Green' Group
Warns Again: 'Use Care'
"Continuing heat and low humidity, such as
touched off the rash of forest and brush fires
throughout northern and central California
recently, emphasize the need for San Fran-
ciscans to use extreme care with fire when
visiting or traveling through wooded and
grassland areas of the state," William J.
Losh, Chairman of the Chamber's "Keep
Green" Committee, warned this week.
"A carelessly tossed cigarette, under these
conditions, almost certainly will start a road-
side fire that may spread into a w-heat field,
destroying a farmer's crop; into grazing land
destroying valuable forage; or into brush and
timber, imperiling property and perhaps life.
Always use the ash tray in your car.
"Forest fires result in terrific economic loss
in addition to the property they destroy. For
example, there is the costly mobilization of
men and equipment to extinguish the fires,
followed frequently by mass unemployment
in the timber regions. Vacationists shun
areas shrouded in a smoke pall or blackened
by fires. San Francisco bears its share of
this economic loss, caused chiefly by care-
lessness."
EL'IIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIMIIIIIIIi
I Hitting the High Spots |
I With Walt Brown =
PUBLIC HEARINGS will be held in the nr. future
•:, allow interested Am. business firms and Individ-
als to make known their views re. possible modiflco-
'ionsofthe Philippine Trade Agreement. Discussions
•■■ith a Philippine delegotion here will begin loter this
month or early Sept., occ'ding to the Chomber's
World Trade Dept. (The duty-free period, on a
reciprocal basis, has been extended to Jan. I, 1956.]
. . . THE LONDON ECONOMIST (Economist Intelli-
gence Unit) has opened a West Coost office at 3022
Market, headed by Patricio H. Cody. This worldwide
orgonization provides market reports on foreign
countries, commodities, exchange and other special
subjects . . . WYLIE-SMITH CORP. at 55 New
M'gomery. currently is being snowed under with
inquiries abt. its new payroll computer which occ'ding
to a recent WALL STREET JOURNAL item does a
payroll in a tenth of the time required by conven-
tional methods. An unskilled clerk, says Mr. Wylie,
manipulates o couple of knobs and in a motter of
seconds has figures for gross pay, state unempl'menf
ins., Soc. Sec, withholding tax and net poy. "No
no-how required," Wylie soys . . . W. A. De RIDDER
has resigned as a dir. and ch'man of the bd. of
General Metals Corp., occ'ding to Wm. E. Butts,
pres. . . . ALLEN L. ODDIE has been named Western
Reg. vice pres. of Haley Corp., int'l travel ogency.
Formerly mgr. of Haley's SF office, Oddie will now
hove for his territory the i I Western States. Mexico
and the Poc. area . . . EVENING LAW CLASSES at
the SF Law School, 431 Sutter St., (GA 1-6342;
EN I-II74) begin Sept. I— both in SF and the
East Bay . . . EXECUTONE COMPANY of No. Calif.
is now in new. larger quorters at 455 Ellis. (TU
5-4600) occ'ding to J. T. Northen of Executone, who
is active on the Chamber's Dom. Trade Comm. and
Second Century Club. The frm is engaged exclu-
sively in communications, sound and signalling sys-
tems ond is responsible for many "firsts" in these
fields.
Trade Event Big Success
San Francisco business went "all out" in
hosting 150 "Valley Days" guests last Thurs-
day and Friday, with 94 local firm representa-
tives acting as personal hosts during the two-
day event, it was reported this week. The
host list was the largest ever experienced,
according to Lloyd Mazzera, Chairman of the
highly successful program.
Delegates, he reported, enjoyed themselves
greatly on the tours of San Francisco busi-
ness and industry and in a round of special
luncheons and other events.
"We're certain we convinced many key
business people of the .Sacramento and Cen-
tral Valleys that San Francisco is where they
should do business!" he said.
R.T. BonnellNanned New
Jaycee Secretary-Mgr.
Robert T. Bonnell, formerly with the mer-
chandising division of the San Francisco
EXAMINER, has been appointed to succeed
Eugene J. Sullivan as Secretary-Manager of
the San Francisco Junior Chamhr-r.
"Bonnell comes to
the Junior Cahmber
after an outstand-
ing and varied ca-
reer," commented
Jaycee President
Carl A. Boiler, Jr.
He said Bonnell's
experience in-
cludes: advertising
field work for the
EXAMINER, serv-
ice as national field
representative for
the Sigma Phi Ep-
silon Fraternity
and stock and bond representation for Bailey
& Davidson.
The new Jaycee Secretary-Manager served
two years in the Army Air Force, holds a
I!.S. degree from Washington University, .St.
Louis, in Business .•Administration, and is a
trustee for the Washington University
Alumni Association of San Francisco. He is
29 and unmarried and resides in San Fran-
cisco.
ROBERT T. BONNELL
BAY REGION BUSINESS
Friday, August 20, 1954'
Know Your Chamber
— Its Depiirlmeiils Mid Senitii I
(Continued from Page 1)
San Francisco and opposition to those that
do not. It requires frequent analysis of exist-
ing rate structures. It may even involve
carrying the matter to the Interstate Com-
merce Commission, the Federal Maritime
Board, the Civil Aeronautics Board or the
Public Utilities Commission of California.
The Department Manager and the Assistant
Department Manager are qualified to prac-
tice before these bodies.
Rate studies to aid in development of new
industries in San Francisco and vicinity are
an important phase of the Department's
work. Often they require comparison with
rates to and from other prospective locations
and relation to population, to determine the
marketing areas that can be reached at favor-
able rates from San Francisco.
In the matter of service, too, the Depart-
ment is constantly vigilant and has frequent
discussions with carrier officials regarding
schedules and equipment. It recently has
appeared in three important route cases be-
fore the Civil Aeronautics Board and sub-
mitted extensive exhibits on the economic
characteristics and growth factors of the
City and its community of interest with cities
on the routes involved.
Legislation in Congress and the State Leg-
islature which in any way affects transporta-
tion is carefully studied and action is taken
for or against individual measures as the in-
terests of the community require.
Special effort is made to support all rate
adjustments which promote the flow of
traffic through the Port of San Francisco,
and also to obtain more steamer services.
The Department answers a large number
of tourist inquiries from all over the world
and supplies information regarding transpor-
tation ser\'ices available to and from San
Francisco.
The Manager of the Department is an
active member of several organizations de-
voted to the advancement of transportation
and the orderly solution of many problems
on a national scale.
Better transportation laws, more modern
and efficient equipment, prevention of loss
and damage and more expeditious service
are among the objectives sought to aid in
the development of a sound transportation
system for the nation as a whole, from which
San Francisco must inevitably benefit.
'Ex-lm' Bank Bill Signed
President Eisenhower has signed the K.\-
port-Iniport bank bill S.:i.58!). urged recently
by the S. F. Chamber through its World
Trade Committee. The bill restores the inde-
pendent status of the Export-Import Rank
and increases its loaning authority by $500
million. This is hailed by the Chamber as
"a constructive development of two-way
trade."
S.F.'s 5 MAJOR LOCAL MARKETS
San Francisco Chambergraph* ------- No. 9
CITY SERVES 10 BILLION DOLLAR MARKET
San Francisco serves one of the most productive and rapidly expanding
trading areas in the world — Northern California. The five primary trading
areas extend from San Luis Obispo to the Oregon Line. Population is esti-
mated at $5,538,800 and buying income at $10.2 billion. Based on 1953 assess-
ments, the wealth of the areas totals $15.8 billion.
San Francisco is the business, financial and distribution center for this
fabulously wealthy and productive region. More than five billion dollars worth
of goods were sold by San Francisco's more than 4.000 wholesale establish-
ments last year. Between April. 1950, and January, 1954. Northern California
population increased about 650,000, and annual buying income increased an
estimated SI. 2 billion.
*A regular feature . . . Ask the Chamber for Reprints;
l.\hr„ol! :-4'iII. Reseatth Depl.. Ext. I) or N.
BAY REGION BUSINESS
WALTER I. BROWN. Editor
Ralph S. CIsis. Ir., Ass'l Editor
Published evo.-i- a&.e: veek a> 333 Pir.e S;., Sar.
Francisco, Zone 4, County ol San Francisco. Cali-
lomia. Telephone EXbrook 2-4511. (Subscription.
One Dollar a year.) Entered as Second Class mat-
ter April 26. 1944, at the Post Ollice at San Fran.
CISCO. C^alifomla. under the act ol March 3, 1B79.
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STRnET. HIGHWAY AND BRIDGE SECTION-Aiuu.i
:'.. Pi.Hc W„il, Biiild.rii!. S.,cr.m(nt.,, 1 1 )0 >m.- meet
,n^ 'vilh r-.,l,i„rnia Suir Hii|Iim<) CommiMiun.
A|tmd«: Di*cii«<inn of cnnitruclton proKCU.
SECOND CENTURY CLUB— Auguu 10. IJ:H p.m . Elli
t:luh. i^r, Po.i Sued.
A|>nda: DiKuuion ol Good Will Calli.
VOLUME 11 • NUMBER 18
SEPTEMBER 3, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERDE
Chamber Challenges
CAA Station Transfer
As Economy Measure
San Francisco interests cannot avoid the
impression that proposals to move the Civil
Aeronautics Authority Interstate Aircraft
Communications Station from San Francisco
International Airport have been based on
other than practical considerations effecting
economy and efficiency, the Chamber de-
clared.
Chamber President John B. Watson, in a
letter to Civil Aeronautics Administrator
F. B. Lee, urged that the station be retained
at the San Francisco Airport. "We earnestly
seek your intervention to the end that the
airport, which ranks fifth in the nation, is not
subjected to discrimination insofar as federal
aid to air navigation and service is con-
cerned," Watson wrote.
The Chamber's Board and Aviation Section
"strongly endorses" the August 18 resolution
of the Board of Supervisors, in which the
President and CAA were urged to retain the
station at its present location, Watson said.
Know Your Chamber
— Its Departments and Services
WORLD TRADE
The promotion of two-way trade at the
Port of San Francisco and the dissemination
of information to foreign visitors and busi-
ness and official contacts overseas about
San Francisco's commercial life are the broad
objectives of the San Francisco Chamber of
Commerce World Trade Department. In ac-
complishing these objectives more than
35,UUU mdividuai services are performed each
year.
The monthlv publication of the Depart-
ment, the INTERNATIONAL BULLETIN,
brings to the Chamber's members "World
Trade Tips," which are business leads from
the four corners of the earth. Current infor-
mation on consular, exchange and control
regulations, by our government and govern-
ments overseass, service our world traders
in their daily business. The Department has
the largest collection in the West of foreign
directories and lists of firms.
The World Trade Committee meets regu-
larly to study important policy and specific
legislation for the purpose of helping our
government establish an economic policy that
will promote commerce. In 19.5.'5 the Cham-
ber's World Trade Policy Declaration dis-
seminated throughout the world brought
high commendation. Other committees in-
clude: the Foreign Trade Zone Committee,
and the Technical Advisory Committee of the
School of World Business, San Francisco
State College.
The Department's manager also acts as
(Continued on page 6)
Chamber Report Offers Parking Solution;
Action Is Requested on Recommendations
Tlie San Francisco Parking and Transit Council in its request for action
on downtown problems lias recommended that tlie Chamber's report on park-
ing- be effected. However, appioval of policy regarding rate adjustment is
being held by the Council pending further consideration.
The Chamber's report resulted from a three months study by the Parking
Section of the Chamber's Civic Development Committee. It was presented to
Philip F. Landis, Chairman, and Members
of the Parking and Transit Council, by Presi-
dent John B. Watson who said:
"This report is addressed to the San Fran-
cisco Parking and Transit Council and its
members knowing that you are interested
in seeing the parking problem solved for the
benefit of all concerned and in getting San
Francisco to take aggressive action to this
end.
"The report presents parking problem
remedies, many of which can be applied
with little or no delay and at a minimum
cost.
We express full confidence that its findings
and recommendations can lead to action that
will relieve our downtown parking dilenuna."
City's Highway Needs
Stressed by Chamber
At Sacramento Meet
With 200,000 commuters and thousands of
others entering San Francisco each day, the
city cannot continue to develop economically
without greatly improved highways serving
it, the Chamber pointed out to the State
Highway Commission last week at a meet-
ing in Sacramento.
Requesting $.35,200,000 in the 1955-5fi state
highway budget for improvements on San
Francisco freeways, a Chamber delegation
spelled out San Francisco's present require-
ments as: (1) adequate state highways link-
ing it with the south; (2) the best possible
bridge facilities spanning the water barriers
to the north and east; and (3) a greatly im-
proved distributive state highway system
within the city.
Leonard S. Mosias, Street Highway and
Bridge Section Chairman, headed the delega-
tion, which included J. E. Jellick, Parking
Section Chairman; Ross Shoaf, traffic engi-
neer, Department of Public Works; Assistant
General Manager R. M. Shillito; and Civic
Development Department Manager H. V.
Starr.
J. M. Bransten Named
Committee Chairman
Chamber Director Joseph M. Bransten,
president of the M.J.B. Co., fi05 Third Street,
has been named Chairman of the Chamber's
Manufacturers Committee succeeding John
B. Watson, who was re-
cently elevated to the
Chamber presidency.
Bransten, who was
born in San Francisco
and attended Lowell
High School, graduated
from Harvard Univer-
sity in 1921. He is presi-
dent of the Western Can
Company of San Fran-
cisco, a director of the
San Francisco Chapter
of the American Na-
tional Red Cross, and a
former director of the Community Chest.
"Mr. Brantsen is eminently qualified to
direct the activities of this important Cham-
ber committee," President Watson said in
announcing the appointment.
J. E. JELLICK ALAN K. BROWN
J. E. Jellick, Manager of the Portland
Cement Information Bureau, headed the
study project as Chairman of the Parking
Section. He was assisted by a Special Study
CoMiiiiillee of men chosen for their particular
abilities in those fields bearing on the prob-
lem. They are: Alan V. Bartlett, Bond Invest-
ment Department of the Bank of America;
Donald S. Berry, Assistant Director of Trans-
( Continued on page fi)
BRANSTEN
Chamber Action
HIgfi/fgfitj of ffie Poii Two Weeki:
1. Action rcqiicsicd on Chjwhi-r'i Report on
Parting (P. 1)
2. Watson quesiions 6/4/4 ,V/<;//OM /r,<Hs/fr{P. 1)
3. Presented request for $15,2(1(1,000 Freeway
Program (P. 1)
4. Bransten named Chairman of Manufacturers
Committee (P. 1)
5. Industrial development upswing reported
(P. "i)
6. Continued li^ht on removal of Mhittes Bureau
ofjice (P. •>)
7. Sponsored I'lighl l-eslital and IriCily Alia,
tion Conf. (P. 5)
8. Issued Plastics Directory (P. ■>)
'). Announced Retail Salesmanship Course (P. 5)
10. Honored Jesse U'. Tapp (P. 5)
BAY RECIOnr BUSINESS
Friday, September 3, 1954
General Business Activity
Report By The Research Department
July, 1954
TREND
The trend of general business activity in
San Francisco and the Bay Area continued
close to last year's pattern with the July level
practically the same as July last year. Our
San Francisco Chamber of Commerce busi-
ness activity index for July amounted to
121.4 compared to 122.2 a year ago and the
seven months' average of 12.3.4 was within
V/r of the same period last year.
During July in San Francisco there was a
strong rise compared to a year ago in build-
ing permit value for both resident and non-
resident classification, postal receipts and
market value of shares traded on the San
Francisco Stock Exchange. In the transpor-
tation field, airport traffic, truck movements,
coast-wise movements of revenue tons, and
bridge traffic were all above a year ago.
Department store sales also made good gains.
In the utility field sales of electrical energy,
industrial and consumer gas and water con-
sumption exceeded last year.
EMPLOYMENT
Estimated employment in the six-county
metropolitan area in July, at 1,012,200, repre-
sented a gain over June of nearly 12,000 per-
sons, and was within 13,600 of the number
employed during July last year. Three indus-
try groups, accounting for about one-third
of the employment in this area, reported
gains and included contract construction with
an increase of 10.2%, finance, real estate and
insurance, IVr, and service, 2.6'/f. Manufac-
turing employment was fi't- below last July,
but average weekly earnings in this field
were above a year ago. Transportation, com-
munication and utilities employment was off
5.8%, government agencies, 3.7%, retail
trade, 1.3%. July unemployment in the area
amounted to 4.5'r of the labor force com-
pared to aVe in June and 3.1% a year ago.
CONSTRUCTION
Construction of homes in the nine-county
bay area continued at a lively pace in July.
There were 4,451 dwelling units authorized
in July compared to 4,224 (revised) in June
and 2,690 in July of last year. The seven
months cumulative authorizations of dwell-
ing units amounted to 23,207 compared to
19,152 last year. In San Francisco, July
dwelling units authorized were SO'A above
a year ago and the seven months total was
up 48'; bringing this total to 1,424.
TRADE
Retail department store sales reported by
the Federal Reser\-e Bank of San Francisco
were 4% above a year ago in San Francisco
compared to 3% in the State and 2'. in the
Twelfth Re8er\'e District. The San Jose area
led all areas in the district with a gain of
12',(. The seven months sales in San Fran-
cisco were 2% behind last year compared to
i'/r in the State and 5% in the district. Sales
of merchant wholesalers for the six months
(latest available) were down 6% on the
Pacific Coast and i'/r in the nation.
FINANCE
Finance, insurance and real estate indus-
try group employed about I'A more people
in July and the first seven months than in
like periods last year. Bank debits in San
Francisco for the month of July were 1.6%
below a year ago, but the seven months
cumulative was up nearly 1%. Market value
of San Francisco Stock Exchange trans-
actions were up 59% in July and 32% for
the seven months. There were 1,454 real
estate deeds recorded during July bringing
the seven months total to 9,915.
UTILITIES
Electrical energy sales in San Francisco
were up 5.2% in July, industrial and commer-
cial gas sales 0.9' ;, and commercial and
industrial water consumption practically tied
that of last year.
RETAIL FOOD PRICE INDEX
The U.S. Department of Labor July index
for San Francisco retail food prices amounted
to 115.2 compared to 115.3 in June and 113.2
in July a year ago.
JULY BUSINESS ACTIVITY IN SAN FRANCISCO
BRANCH OF ACTIVITY ■'JlJ^] '^'1955"' iw'
•GENERAL BUSINESS ACTIVITY H47-4* Av.=100
CONSTRUCTION PERMITS Total Number
Value
Residential, New Value
Dwelling Units Number
Single- Family Units, New Number
Non-Resldentlal, New Value
Addns., Alterations and Repaln Value
REAL ESTATE Deeds Recorded Number
•RETAIL DEPARTMENT STORE SALES Index
FINANCE— Bank Debits $000
Postal Reeelpts
S. F.
:OMMERCIAL FAILURES Number
INDUSTRY TREND — 6 Boy ArM CountlM.Total Employed
M.mu(.itturing— Average Weelcly EarninKS (Dollars)
Ma
ring .
'onstrurtlon. Contract .
Finance. Ins., Real Estate "
Retail Trade - **
Wholesale Trade — "
Service — "
Trans.. Comm. & UtUIUes ';
Agricullure "
Govt.— Fed., Slate, Qty
Other
TRANSPORTATION Frt. Car Movementi Number
S. F. Airport— Planes In and Out Number
Passengers Off and On Number
Air Mall Loaded & Unloaded Lbs,
Air Express Loaded & Unloaded Lbs.
Air Freight Loaded & Unloaded Lbi.
Rail Express Shipments Number
•Tr.icic Movement.— S F Area ....India
Out-of-Staie passenger car entries inco N.C. Number
PORT OF SAN FRANCISCO— Revenue Tons
Coastwise _ Resi
intercoaatal Revi
Foreign - Res^
CARGO VESSELS IS. F. layl— Arrival!
Mllllnns of Registered Tons
UTILITIES— Ind and Comm. Gas Sale*
•Kler Energy Sales— kw hours
Water Consumption— Comm, and Ind
NEW DEVELOPMENTS Tourist and Settler
Bnv Bridge Vehicle Crosatngt
Golden Gnle Bridge Vehicle Crossings
FRUITS AND VECETAtLE RECEIPTS
LIVESTOCK SLAUGHTER <Insp. Dlfte.)
•S. F. LIVING COSTS— All hems -
•RETAIL FOOD
, Total
nue Tons
nue Tons
nue Tons
Number
Cu, Ft.
Index
Cu. rt.
Inq No,
Number
Number
CarloK
121.^
—0.7
123.4
— 1.0
788
1.9
5.026
— 10
8,4^0.808
131.4
33.853.816
20.7
2.9-10.450
62.8
13.858.003
44.0
261
80.0
1.424
47.8
82
9.3
619
20,9
4.610.685
2.252.4
13.063.036
27.1
919,673
—44.6
6.932.775
—14.9
1.45-1
—19.3
9.915
—11.7
101
1.0
102
—1.9
3.098.753
—1.5
21.630,177
0.6
3.007.690
25.7
19.029.400
5.4
1.146.769
—37.3
8,061.667
—29.2
24.954.954
59.2
162.562.988
51.9
18
63.6
87
25.3
l.OI2.2O0(pl
—1.3
999.9401 p)
—2,1
8}.33(al
;i0.500(p)
—6.0
204.757(p)
— 4.r.
&S.800(p)
.40.2..
*|.,»90(fi«.
—4:4
66.10a(pl
0.8
65.a30(p)
0.-
I69.600(p)
—1.3
I69.040(p)
—I.I
71.200(p)
—0.6
"I.ISOIp)
—06
208.9001 pl
2.6
209.6601 pl
2.5
iio.2no(p»
— 5 5
2l.''001pl
— 14
I9.870(pt
1,8
8r..0O()(pl
— 5.7
R(..;io(pi
— 5 8
2.300(p)
0.(P
2.l40(p)
— 2,5
12.840
— 14.7
93.943
— 11.1
10.9961 a 1
|5.h
61.978(b)
II. 1
206.J52(al
17.5
98'.448(b)
6,3
2. 245. 542(a)
— 1.9
13.9'8,670lbl
— «.2
503.''99(al
4.1
2.98l.738(bl
J.68-.553(a(
13.4
19.573.907(b)
6.6
82.900
— 19.4
616.877
— 17,5
148,8
1.6
159.7
1 5
114.740
9,5
434,721
06
459.365
— ^ 2
3.I83.M4
— 5 "
1 1 .092
'3.9
74.646
— 0«
34,619
—32.9
284.135
6 5
216.139
1,604.740
1.5
392
—12.1
2.769
—7 1
1.917,020
—10.7
15,163.577
— 5,9
1.138.(42.600
4.9
9,575. 184.800
0 0
121
5 2
130
2 4
165. "2.000
0,0
1.105.241.000
—0 1
1.458
21.4
8.424
6 4
2.h»2.6A7
— 1.«
r.801.84-
—0 4
1.259.678
6.2
7.020.853
2 5
2. 3531 a 1
-.:
I0.410(bl
1 ■>
I4l.oooial
2,2
Il05.000(bl
- 1 !■
1 I6a<al
06
116.».(i 1
0 -
"tmiiklifn DKPAIITW?»T.'''i*!«"rKAWVlMX>'e-HAMBER OP roMMERrs
Fridoy, September 3, 1954
BAY REGION BVSINESS
R FOR PARKING
(R..p,v
»■( the Civic Development
Civiinbcr of Commc;ce)
INTERDEPENDENCE OF
TRANSIT AND PARKING
The answer to checking the competitive
exodus of trade to outlying areas in the Bay
Region is facilitation of customer movement
to the downtown area of San Francisco. This
poses the problem of providing improvements
in both public transit and in parking space
facilities for privately owned cars. The prob-
lem of parking facilities is closely allied with
the problem of the public transportat'on sys-
tem which has been determined to be the most
important element in maintaining the health
of San Francisco's downtown area.
Some means must be found not only to
maintain but to rehabilitate the public trans-
portation system and enhance its relative
attractiveness to the customer and employee
in comparison with the convenience of pri-
vate automobile transportation. The policies
on curb parking restrictions (Tow-Away
Zones, extent of prohibited areas, loading
zones, and enforcement practices) all affect
the speed of transit operation. The policy
with respect to fees and all-day parking in
the central business district (bounded by
Sutter, Grant, California, Battery, First.
Mission, Sixth and Taylor) is also related
to use of transit facilities by persons em-
ployed downtown.
Despite diligent effort to make progress in
transit early solution is not apparent. If it
were, parking demand would still remain
high or increase if for no other reason than
the estimated increase in the future popula-
tion and in motor vehicle growth of San
Francisco and its environs. Therefore, while
fully recognizing the interrelation of transit
and parking we have deemed our purpose to
be limited to seeking remedies to the parking
problem.
NEED FOR POLICY DETERMINATION
BY LEADERS
Parties interesting in the parking problem
include: (1) the Municipality that will face
reduced tax income if the central business
district does not prosper; (2) the retailer
whose stake in the problem is obvious; (3)
the many ser%-ice businesses, such as banks,
investment brokers, light and power com-
panies, etc., whose welfare is closely tied in
with the success of retailers in the area;
(4) the property owner who is particularly
concerned if the rentals are related to sales
"olume; (.5) the operators of the public
transportation system; ((!) the garage
owners and operators catering to the public
use as a service for profit; (7) the news-
papers and other media such as radio and
television that depend on advertising revenue
from those stores which expect to draw cus-
tomers from the entire San Francisco Metro-
politan area.
These groups mu.st be recognized as hav-
ing an interest and responsibilitv in the suc-
cess or failure to solve the problem.
Fundamental to the solution of the prob-
lem is determination of policy. The Report
To the City Planning Commission on a Trans-
portation Plan for San Francisco, the so
called De Leuw Report of 1948, in its section
on parking stated:
"Policy determination is of major im-
portance at this time. These policy matters
involve such highly controversial questions
as enforcement, fringe vs. centralized park-
ing, public or private financing, subsidized
or self-supporting operations, and type of
operations."
Today, six years later, all of these policy
matters are still unresolved.
The Parking Section has strong feeling
that before any further .studies are under-
taken it is imperative that policy be deter-
mined on the following:
I. \t"hiU l)pei oj pjrkinn prof^rcim^ i/mll he fallen
priority — programi to protide more ^pace in the
itnlral kuiineu diitricl for the thorl-lime parher
or programs which benefit primarily the all-day
porter?
2. should there be tome control over rates for all-
day parking in the central business district so as
to discourage all-day parking and provide more
space for customers?
3. Should businessmen, property owners and pub-
lic ofjiciaU support impartial enforcement of
curb parking regulations in the central business
district?
4- Should publicly financed and operated parking
jjcilities be established in the central business
diurict to provide low cost parking?
PARKING POLICY
RECOMMENDATIONS
To stimulate policy resolution and agree-
ment by businessmen, property owners and
public officials the following recommenda-
tions are advanced regarding parking for
persons going to the central business district.
• Favor the Customer Parker
Recommendation: The major objective of
public parking improvements should be to
increase customer traffic to the central
business district Ihrough efficient manage-
ment of existing parking space, providing
additional off-street parking and inciden-
tally facilitating transit movement. Con-
currently public authority should take the
lead in studying the problem of providing
parking for persons employed in the down-
town area and in developing plans for
fringe parking for all-day parkers.
given to impartial enforcement of curb
parking regulations wherever they are
posted and to modification or removal of
the regiilafions in locations where existing
reslriclions do not fit the conditions.
Statement: No Parking signs are posted
in great numbers within the central business
district. However, equal enforcement of such
signing is not practiced. Witness the cus-
tomer-shopper using curb parking space who
may be cited for violation of No Parking
signing while just around the corner and
obvious to this apprehended customer-
shopper, other curb parkers under identical
No Parking signs are disregarded. Such dis-
crimination is regrettable and may discour-
age the return of this customer-shopper to
San Francisco if the person happens to live
outside the City and could do business in a
competitive locality. If some regulations
apply only at certain times the signs should
state the times and/or the exceptions so that
motorists may know at all times what is
expected of them. According to the De Leuw
Report parking at curbs in and near the
downtown area accommodated 72'/r of all
vehicles parked on a typical day in 1948
whereas off-street parking accommodated
28"^. An even greater number of customers
and other short-time users can be accom-
modated at the curb if there is impartial en-
forcement. Over 4000 vehicles were found
"11 For Parkinp" has been adopted (except policy reRardinR
Francisco P.irkins and Transit Council to His Honor, Mayor El
all constituent groups and all private interests concerned. , . . , , i_ ■ j- ■ j i. i,
"U For Parking" is the report and recommendations on parking in the central business district prepared by ttit
Chamber's Parking Section, ]. E. Jellick, Manager, Portland Cement Information Bureau, Chairman, assisted by associal<
study committee members: Alan V. Bartlett, Bond Investment Department, Bank of America N.T. & S.A.; Donald S
Berry, Assistant Director of Transportation Engineering, University of California: Gustave Jamart, Staff Engineer,
De Leuw, Gather SC Co.; and James McCarthy. Chief, Und Planning Division, City Planning Department.
"R For Parking" presents parking problem remedies many of which can be applied with little or no delay and Witt
minimum cost. The Chamber expresses full confidence that its findings and recommendations can lead to action that wil
relieve San Francisco's downtown parking dilemma.
Statement: Customers have a choice of
whether to go downtown to shop or to go
elsewhere. Workers will come downtown any-
way, even though they may be forced to walk
a block or two farther to work, or to switch
to transit for the home-to-work trip. There-
fore, all possible steps should be taken to
provide more parking space for customers at
reasonable fees through better control of
curb parking, parking rate schedules which
discourage long-time parking in the central
business district, and by providing additional
parking in those areas where there is a dem-
onstrated shortage. If all-day parkers are to
be discouraged from parking in the critical
shortage area public authority should de-
velop plans for providing some parking at
locations outside the central business dis-
trict. Recognition should also be given to per-
sons employed in the central business district
who must use their cars for buiness during
the day. The feasibility of fringe parking
for all-day parkers should be tested in San
Francisco" as discussed in more detail in a
later recommendation.
• Adjust Rates for All-Day Parking
In Central Business District
Recommendation: Rates for all-day parking
in the central business district should be
adjusted so as to discourage all-day park-
ing, and to open up more existing space for
customer parking.
Statement : Some lots and garages, because
of physical layout or limitations of elevators,
must cater to" some all-day parking for effi-
cient operation. In addition, some gara.ires
provide private space to tenants and to
workers who use their cars for business.
However, existing lots and garages in the
central business district would be operating
at greater efficiency in taking care of the
parking needs in the central business district
and also obtain added revenue with fewer
all-day parkers and with higher turnover
figures than at present. Voluntary control of
rate schedules by operators can help mate-
rially, and undoubtedly many operators of
parking facilities have adjusted rate sched-
ules with a view to "opening up" space for
short -lime parkers.
• Support Impartial Bnforcement
Of Curb Parking Regulations
Recommendation: Inified support should be
parked all-day in time-limited and No Park-
ing zones on a typical day in 1948. Loading
zones and "No Parking" areas must be kept
clear of passenger vehicles so as to provide
adequate space for commercial vehicle load-
ing and to reduce double parking. Considera-
tion should be given to extension of Tow-
.\way regulations to aid in enforcement. Pro-
hibiting all parking before 9:.'30 or 10:00 a.m.
and parking meter fees are discussed in
other recommendations.
• Private Enterprise to Have FirstCall
In Furnishing Additional Facilities
In Central Business District
Recommendation: Public authority should
encourage private enterprise to furnish
additional facilities in the central business
district by cooperating in fhe financing and
assembly of land. ONLY where it is not
feasible for private enterpri.se to provide
these facilities in shortage areas should
public authority furnish said facilities.
Statement: In San Francisco private en-
terprise has demonstrated its willingness to
finance and construct parking facilities. Co-
operative effort between city authorities and
private enterprise now constitutes the major
part of the City's parking program. Coopera-
tively thev will produce an estimated S8,l!00,-
000 in facilities for approximately $4,0,50,000
of public funds. This relationship should be
given full support. In shortage areas where
private enterprise has not provided needed
additional facilities and has no immediate
plans to do so, public authority should be
encouraged to proceed with financing and con-
struction. When municipal funds are used for
construction the parking enterprise should
be designed so as to be fullv self-supporting.
We do not recommend subsidizing of parking.
In the event any subsidy is to be given in
the field of transportation mass rapid transit
.should receive first priority.
ADDITIONAL PARKING
RECOMMENDATIONS
Pending decision on policy recommenda-
tions we submit additional recommendations
in furtherance of our objective to create cus-
tomer traffic and provide parking space
therefor in the central business district.
(Continued on page 4)
BAY REGION BUSINESS
Friday, September 3, 1954
• Prohibition of Curb Porking
Recommendation: That the Board of Super-
visors enact an ordinance for a 90-day trial
period authorizing the Police Department
to prohibit curb parking in the central busi-
ness district before the hour of 9:30 or
10:00 a.m. except for loading and unload-
ing of commercial vehicles.
Statement: "Sleeper" parking— the pll
day storage at the curb of automobiles — in
the congested central business district is
prevalent. It is most practiced by those work-
ing in the central business district seeking to
escape the all-day otT-street parking charge
or inconvenience of parking at a greater dis-
tance from their employment. Sleeper park-
ing robs the potential customer of parking
space. Enforcement as a weapon to comb-t
a sleeper is limited as long as a sleeper feeds
the parking meter to avoid a violation. We
do not believe that a complete ban on curb
parking in the central business district is de-
sirable until more ofT-street parking fpc li-
ties are available. Nor is it necessary to
thwart the sleeper parker. However, we do
believe that a prohibition on curb parking
in the central business district before 9:30
or 10:00 a.m. should be tried on a limited
basis — sav 90 days — during which time the
effectiveness of this plan to encourage this
type of parker to use either off-street park-
ing facilities or switch to transit may be
studied. If the study proves favorable then
said restriction should be made permanent.
This prohibition would not be applicable to
the loading or unloading operations of com-
mercial vehicles. Merchants should be urged
to discontinue the practice of depositing
money in meters for overtime parkers in
front"of their establishments and employers
should request employees to desist the prac-
tice as it applies to personal or company
automobiles.
• Promofing Customer Parking
Recommendation: That the San Franci.>;co
Chamber of Commerce in cooperation with
the Retail Dry Goods Association, San
Franci.sco Garage Owners Association and
other interested organizations publicize the
availability of parking in the central busi-
ness district, the location of garages and
parking rates thereof.
Statement: Much negative talk has been
circulated as to San Francisco's parking.
Such rumor can only have served to discour-
age the customer from doing downtown busi-
ness and buying. Positive merchandising of
the parking' we do have is vital. So big is
the problem of creating customer traffic in
the central business district that everyone
who has an interest should become a partici-
pant. Foremost of those interested .ire tic
retail merchants and the garage owners and
operators. Some merchants at present oTer
validation ser\-ice. A comprehensive system
of validation does not have support at this
time. Further study should be given to the
desirability of instituting an acceptable sys-
tem based on successful operation in other
cities. Meanwhile as an alternative effort,
and one which should also be employed if a
validation system is later effected, we urge
a program of customer education and adver-
tising to acquaint the potential shopper with
downtown parking availability, space loca-
tions and rates. Such a program could be
implemented through all media, as desired
by the participants. For a starter in such
a program we feel that a facts folder on
parking in the central business district
should be produced with mass distribution
via direct mail of retail stores and garages
and over the counter distribution. To this end
we advocate that the services of the Cham-
ber of Commerce br' made available. Another
customer relations device that should be fully
utilized by garagi' operators is the posting
of rates in a prominent manner at garage
entrances. In too many garages this is not
practiced. .As a result customers hesitate to
drive into such unposted facilities. The
garage operator thus loses business and the
practice further promote.K criticism of the
industry.
• 800 Immediate Additional
Parking Spaces
Recommendation: That the Board of Super-
visors expedite approval of the Parking
Authority's plan to provide 300 parking
spaces at the proposed .">th and Howard
parking lot and .jOO at the proposed Minna-
Natoma parking lot.
Statement: Space needs in the South of
Market section of the central business dis-
trict are among the most critical. Accord-
ingly, the plan of the Parking Authority to
establish lots of 300 and 500 car capacity at
5th and Howard and Minna-Natoma respec-
tively should be first business. This would
provide 800 additional immediate parking
spaces. Rates in these lots should be set to
encourage customers desiring to park a period
of several hours.
• Fringe Parking
Recommendation: That the Public Utilities
Commission, Police Commission and Park-
ing .Authority cooperatively establish on a
six months trial basis one or more large
fringe parking areas providing express
bus service to and from such areas and the
central business district during peak hours.
The plan should be advertised to induce
motorists to leave their cars outside of the
congested central business district of the
City and then use public transportation to
and from work.
Statement: Over 50'/ of those persons en-
tering the downtown area use private c rs
and taxis. Our number one objective is to
induce the all-day parker out of the congested
central business district by reason of lower
total transportation cost, easier and more
convenient travel. This will open up parking
spaces for the customer-shopper type of
short-time parker and by reason of a re-
duced number of automobiles in the district
at peak hours improve traffic and transit
flow. Fringe parking is a demonstrated
method of reducing automobile traffic in
congested areas. Fringe parking has failed
where it was used for shopper or short -time
parking. It has been successful where it was
used for commuter parking. Fringe parking
operations are now being conducted in the
cities of Baltimore, Boston. Chicago, Cleve-
land, Dallas, Hartford, Philadelphia. St.
Louis. Toronto and New York. Fringe park-
ing with connecting express transit service to
the central business district has never been
given a trial in San Francisco. The South of
Market parking of Bay Bridge traffic during
the July-October. 1953 Key System strike
was not a true test of fringe parking advan-
tages. If instituted successfully it would
reduce the number of autos coming into the
central business district, would free all-day
garage storage space and "sleeper" curb
parking space for use of customer parking
and by relieving traffic congeestion make the
flow of the remaining automobile tr.ilfic
easier and also assist transit movement. That
such a plan is feasible is proven by the fact
that a modified form of fringe parking is now
taking place in several sections throughout
the City though without the advantage of
express transit, i.e. West Portal, (ieneva and
Mission, Marina. Anza Vista, .Arguello and
deary. Motorists now park their cars rnd
use public transportation to their work. For
testing the plan's worth we suggest that
there be established during the trial period
at least one or more large fringe parkintt
areas; by example, vacant sites under or ad-
jacent to the San Franci.sco-Oakland Bay
Bridge, Bayshore Freeway, in the vicin'ty of
Fisherman's Wharf, and St. Francis Circle.
Automobiles would he permitted to park in
said areas without cost or risk of viidition
during the test period. They would board
special express buses to the central busi-
ness district which transit would be pro-
vided in both morning and evening peak
hours. Only normal local service would be
supplied to these areas during ofT-peak hours.
The details of schedules, fares, number of
express buses, travel time, sire of facilities,
all must be considered in establishing the I >-
cations. Advertising and promotion of the
fringe parking-express transit ser\'ice plan
during the trial period is imperative.
• Finoncing Off-Sfreef Parking
With Meter Revenue
Recommendation: That the San Francisco
Bureau of Governmental Research be re-
quested to conduct a study of parking
meter revenues in the City and County of
.San Francisco to determine: (1) The fiscal
effects including estimated tax changes as-
suming the use in whole or in part of park-
ing meter revenues (in excess of thai re-
quired for installation, maintenance and
enforcement of meter parking) for off-
street parking purposes as opposed to the
present practice of general fund usage; and
(2) The increased revenue by locations that
would result if parking meter fees were
increased to 10 cents at locations of high
demand in the central business district.
Statement: It is evident that additional
funds will be necessary to carry out a master
plan of parking for San Francisco. If the
Municipality is to finance additionally needed
facilities a vote of the electorate will be re-
quired to obtain funds. The question could
be submitted in June or November, 1955.
Therefore, we should now explore the pos-
sibilities for added funds for public partici-
pation in financing off-street parking facili-
ties. General obligation bonds, revenue bonds,
special assessment districts and parking
meter fees are possibilities. With reference
to parking meter fees it should be noted that
San Francisco directs its meter fees to the
General F\ind. This revenue is currently in
excess of $800,000 per year which if used
entirely or in part for parking purposes
would permit great strides in financing off-
street parking facilities. Many cities are now-
doing this. San Francisco should give con-
sideration to adoption of policy to apply all
or a part of meter revenues (in excess of
proper charges) to providing off-street park-
ing facilities. Also consideration should be
given to increasing fees of the approximately
ICiOO parking meters located in the central
business district providing that the increased
revenue derived therefrom would be ear-
marked for off-street parking facilities in
the central business district. In that it in-
volves a major legislative policy decision, an
immediate study should be made to obtain
all the facts.
• Need for a Consolidated
Parking Agency
Recommendation: That consideration be
given to a charier amendment for submis-
sion to the electorate providing additional
authority to the existing agency charged
with responsibility for off-slreel parking
or an amendment establishing a consoli-
dated parking agency with sufficient auton-
omy to handle all pertinent phases of car-
rying out an accelerated master parking
plan integrated with the over-all program
of street development and transit.
Statement: Progress in obtaining olT-st reel
parking facilities in .San Francisco has been
retarded by a lack of consolidation of author-
ity. It is not surprising that expansion of
facilities for off-street parking has been slow-
in view of the present dispersion of authority.
Under present legislative and administrative
requirements ri3 to 8t> weeks are required to
complete a lot and 110 to 134 weeks for a
garage. San Francisco needs a master park-
ing plan properly integrated with the over-all
program of street development. To carry out
such a plan in detail a consolidated parking
agency is needed to handle all pertinent
phases. Thus responsibility for a City-wide
parking system would be embraced broadly
in a single function. This may be obtained
by several mutes: (1) Kniarge powers of the
existing agency responsible for parking: (2)
Consolidation into the present Department
of Public Works a unit responsible for all
functions of parking and tralTir engineering;
and (3) Incorporate ns n unit of an over-all
authority responsible f-ir transittralTic-
parking. To this end we believe it profitrble
for the Board of Supervisors to study this
problem and develop remedial legislation.
Fridoy, September 3, 1954
BAY REGION BVSINESS
Bay Region Industrial
Development Up-Swing
Reported During July
Bay Region industrial development took a
definite up-s\ving in July with the announce-
ment of 39 projects totaling $13,982,659, an
increase of $(;,5(in,l)()(l over July, 1953, H. H.
Fuller, Chairman of the Chamber's Industrial
Advisory Committee, reports. Included are
12 new "plants at $10,526,000 and 27 expan-
sions at $3,456,659.
Eleven projects, creating 32 new jobs, were
reported for San Francisco. Northern Cali-
fornia reported 24 new plants at $14,513,800
and 34 expansions at $3,783,659.
"This remarkable industrial stimulus, par-
ticularly during the slow summer months,
augurs well for our area," Fuller said. "The
recent land acquisitions by leading companies
is also a most heartening sign of future un-
limited industrial development in northern
California."
July, 1954
San Francisco
2 New Pbnts S 3,110,000 7 Jobs
9 Expansions 602,000 25 Jobs
11 Projects » 3,712,000 32 Jobs
Bay Region
12 New Plants S10,526,000
27 Expansions 3,456,659
39 Projects 813,982,659
Northern California
24 New Plants 814,513,800
34 Expansions 3,783,659
San Francisco
10 New Plants
44 Expansions
S 3,293,000
8,101,500
54 Projects
Bay Region
81 New PUnts
216 Expansions
811,394,500
842.931,900
30,443,214
297 Projects
Northern California
1 16 New Plants
251 Expansions
873,375,114
851,729,700
32,871,614
367 Projects
884,601,314
S. F. Is Mining Center
Bradley Writes McKay
A Hureau f)f Mines administrative center
placed across the mountains in Reno would
add a burden to the very large segment of
the mining industry centered in San Fran-
cisco, Phil R. Bradley, Jr., Chairman of the
Chamber's Mining Committee, informed Sec-
retary of the Interior Douglas McKay in a
letter last week.
The Chamber is working to prevent re-
moval of the Bureau of Mines Regional head-
quarters from San Francisco to Reno, one
of 39 "improvements" in operation recom-
mended by McKay. The California-Nevada
region, directed by Harold Miller, would be
combined with Alaska and Region 3, which
includes Washington, Oregon and Idaho.
San Francisco is the "administrative center
for the major portion of the non-ferrous
metals producers of the nation," Bradley
wrote McKay. "We cannot believe that the
importance of San Francisco as a miner's
center . . . has been taken fully into account,"
Bradley asserted.
"It is the consensus among the mining
operators and mining people of the Bay .Area
that to remove the top administrative office
of the Bureau from .San Francisco to Reno
would not reflect efficiency of operation and
sulTiciency of contact between the Bureau
and mining people here," Bradley concluded.
Watson Congratulates
Officials of Airport
Dedication Cerennonies
The Chamber is proud to have played a
leading role in the San Francisco Interna-
tional Airport Dedication and Flight Festi-
val, which marked one of the most important
milestones in the history of the city, Presi-
dent John B. Watson said in congratulating
the officials of the celebration.
"A civic celebration of the magnitude and
importance of the Flight Festival, which at-
tracted more than 500,000 visitors, necessarily
involves the cooperation of many individuals
and firms. I want to convey my personal con-
gratulations to everyone concerned , and es-
pecially to the Junior Chamber, the Public
Utilities Commmission and the Airlines,"
Watson said.
Among the many individuals who made
outstanding contributions are: Mayor Elmer
E. Robinson, Honorary Chairman; Chairman
Clay Bernard, Commissioner Edward B.
Baron and Robert E. Lilly of the Executive
Committee; General Chairman Jack Diers-
sen; 0. Kenneth Pryor, Chairman of the
Finance Committee; Exhibit Manager Edgar
Allen; Ernest H. Baack, Chairman of Traffic
Control; and the General Operations Com-
mittee with Chairman Rollie Sears, Warren
Rairden, Ted Weidemann, Douglas Carroll
and Walt Mathews. Handle P. Shields of the
Chamber staff was Secretary-Manager.
Chamber Issues New
Plastics Directory
The Chamber's Industrial Department has
issued a Plastics Industry Directory of the
San Francisco Bay Region listing 141 firms,
M. H. Scott, Chairman of the Chemical Indus-
tries Section, has announced.
The Northern California Chapter of the
Society of the F'lastics Industries assisted in
compiling the directory which contains both
a classified section and an alphabetical listing
by firm name.
The classified section lists molders, fabri-
cators, film and sheet processors, laminators,
extruders, vacuum forming, impregnated
cloth, fiberglas products, woven plastic rope
and cable, cabinet, sink and table top lami-
nating and fabricating, machinery and equip-
ment, materials suppliers and service.
Copies may be obtained by calling the
Chamber's Industrial Department, EXbrook
2-4511.
S. F. Hosts Tri-City
Aviation Conference
An inspection of the new .$14,000,000 San
F'rancisco International .\irport Passenger
Terminal highlighted the annual Tri-City
Aviation Conference August 29 and 30 of the
San Francisco, Oakland and Los Angeles
Chambers. The local Chamber's Aviation
Section, with Clay Bernard as Chairman,
hosted the Conference.
Delegates toured the airport Sunday and
held business sessions Monday at the Palace
Hotel. Discussion subjects included aviation
surveys, loss of airports, federal aid, airport
development, status and p')tentials of post-
oTice helicopter operations, and the (Jreat
Circle Route in relation to California.
Retail Sales Courses
To Be Presented Again
In October-November
.\nother of the highly successful Retail
Salesmanship Courses is being scheduled this
fall under the sponsorship of the Chamber's
Retail Merchants Association, the Retail Dry
Goods Association, and the School District's
Distributive Education Department. Classes
are scheduled for Wednesday evenings, Octo-
ber 27, and November 3 and 10 at Nourse
Auditorium, Commerce High School.
Committee members planning the sales
course are: Karl M. Stull, President and Man-
aging Director, Retail Dry Goods Associa-
tion; Jerome P. Newbauer, General Manager.
Davis Schonwasser; H. V. Starr, Managing
Director of the Chamber's Retail Merchants
Association; and R. Earl Thompson, Coordi-
nator of Distributive Education, San Fran-
c'sco Unified School District.
Clean Streets Group
Nannes Mosias as Head
Leonard S. Mosias, Chairman of the Cham-
ber's Street, Highway and Bridge Section,
has been nrmed Chairman of a city-wide
Committee to Keep San Francisco Streets
Clean. Formation of the Committee was
sparked by a recent action of the Chrmber's
Board of Directors supporting the program.
Mrs. John O. England, representing the
National Council of State Garden Clubs, was
named secretary, and Laurent Lamanet, in-
surance broker, treasurer. Other Officers and
Committee Chairmen will be appointed in the
near future. The Committee is forming a
permanent organization to conduct a continu-
ing program.
Representatives of more than 20 local or-
ganizations, city and county departments,
business firms, press, radio and television
attended the organization meeting.
Committees to be formed will be in the
fields of city, public health and welfare, en-
forcement, survey of need for containers,
merchants and industry, hotels, motels and
roadside service, organizations, constitution
and by-laws, finance, and legislative. The
executive committee will include Mosias,
Mrs. England and the ten committee chair-
men.
Jesse W. Tapp Honored
By Chamber Directors
Jesse W. Tapp, 1954 President of the
Chamber who resigned recently when he was
named vice chairman of the board of direc-
tors of the Bank of America N.T. & S.A. with
headquarters at Los Angeles, was honored at
a luncheon August 26 at the Pacific Union
Club.
John B. Watson, who .succeeded Mr. Tapp
as president, presided. Attending the lunch-
eon were past presidents of the Chamber and
members of the Chamber board of directors
during Mr. Tapp's three years as a member
of the board and during his tenure as presi-
dent. Mr. Tapp assumed his new duties with
the Bank of .America on September 1.
BAY REGION BUSINESS
Friday, September 3, 1954
Know Your Chamber
— lis Deparin
ul Si-
WORLD TRADE
(Continued from page 1)
secretary of the Chamber's World Trade As-
sociation, whose membership of nearly 400
represents a complete cross-section of all
interests concerned with trade, finance and
port traffic.
The Department maintains close liaison
with the fifty-one foreign nations repre-
sented in San Francisco by consular officials,
conducting monthly trips to Bay Area fac-
tories and institutions and cooperates daily
with the commercial representatives of
nearly a score of nations.
A feature of the Department and Associa-
tion activities during the year is the annual
sponsorship of the World Trade Week pro-
gram and International Trade Fair.
The Chamber's World Trade Department is
the only recognized authority in this area
qualified to certify all types of certificates
covering shipments overseas, which include
origin, values, quality, etc.
The Department services business and pro-
fessional men from overseass by providing
program and contact by local organizations
in which they are interested. The Depart-
ment's manager serves as a director of the
International Hospitality Center.
The World Trade Center, a project spon-
sored by the Chamber of Commerce, receives
the regular attention of the World Trade
Department and its committees.
Other activities include planning a Trade
Development Tour to the Far East in 1955,
the conduct of arbitration of disputes arising
out of international business transactions,
preparation and dissemination of thousands
of lists of exporters and importers in San
Francisco.
I Committee Meetings
HAWAHAN AFFAIRS SECTION-SLptcmhcr 5. Cim-
mcrcial Cluh, 12 noon.
Agenda: Discussion of proposed visit of Honolulu Chamber.
MUNIOPAL CONFERENCE— September 8. Room 200.
Chamber. !:00-5:00 p.m.
Aeenda: Discussion of bond issue on reereation center.
Guest siif.iket. Gordon Cummines. Chief Bureau of Hos-
pitals. &1. forma Dept, of Public Health.
LIVESTOCK AWARD COMMITTEE— September 10. Com-
mercial Club, i;:00.2;nn p.m.
Aetnda: Selection of California's ■■Livestock Man of the
Year.'
WORLD TRADE ASSOQATION- September 17. Panclli's.
12 noon
Agenda: Gueat Speaker — Joseph W, Vanderlaan. Taipei.
Formosa.
AGRICULTURAL COMMrTTEE-Scptcmber H. F.iirmont
Hotel. 12 noon.
Agenda: Dl^cusMon of produce market problems and com-
WORLD ■TRADE COMMITTEE— September 14. Panellis.
12 noon.
Agenda: D'scussinn of current trade problems.
MANUFACTURERS COMMTTTEE— September H. Fair-
mont Hotel. 12 noon.
Agenda: Talk by West Coast Representative of Ford Motor
Parking Solution —
(Continued from page 1)
portation Engineering at the University of
California; Oustave Jamart, Staff Engineer
with De Leuw, Gather & Co.; and James Mc-
Carthy, Chief of the Land I'lanning Division
of the City Planning Department. In their
joint report to the Chamber's Board of Direc-
tors requesting approval of the study report
Jellick and Alan K. Hrowne, Chairman of
the Civic Development Committee said,
"The Parking Section in May, 1954, was
called upon to study the parking problem in
downtown San Francisco and to make recom-
mendations for parking relief to you and the
newly fornicd San Francisco Parking and
Transit Council.
"Parking and transit are so interwoven
MODERNIZED SEWAGE SYSTEM
San FraiK
Pn.UR
1* - No. 10
MULTI-MILLION DOLLAR CONSTRUCTION
Over S.>6 million has been spent since I9^y by the City and County of
San Francisco on the construction of a modern sewage collection and disposal
system to serve the residents, business and industry of one of the most progres-
sive cities in the world.
In addition, a Sl2.645.000 bond issue was recently approved for expansion
of the sewage system. The money is earmarked for numerous extensions, addi-
tions and improvements in the system — important to the future growth of
this modern business, industrial, distribution and transportation center of the
western United States.
Sewage is treated in three of the most modern and efficient plants in the
world. The plants are strategically located in order to serve the entire city
and the rapid expansion of population and industry. All major treatment units
are housed, for aesthetic and odor contr<»l reasons. Buildings are of reinforced
concrete construction with attractive exterior architectural treatment and land-
scaped grounds.
The Southeast sewage treatment plant (pictured above) was completed in
1951 at a cost of $7 million and is designed to serve a population of 400.000.
The North Point plant was completed in 1951 at a cost of 58.500,000 and is
designed to serve an estimated ultimate population of 835.000. The Richmond-
Sunset plant was originally constructed in 19.38 and enlarged in 1948. The
plants were constructed to treat all sewage discharged into the surrounding Bay
or ocean waters.
regular feature .
EXbrnnt 2-^5 N.
Ask the Cbamhe
seorih Of/./., ;:v(
for Refn
that it is hard to fashion parking problem
remedies without knowing what may be ex-
pected in the way of short-term and long-
range transit development. Despite this
handicap the Section's report has been pre-
pared advancing recommendations for imme-
diate and long-range parking action. The
immediate recommendations are designed as
a stop-gap remedy for today's parking dis-
tress. "The long-range are designed to obtain
ultimate solution to the parking problem by
providing olT-stroet parking facilities and the
establishment of an outer-area parking pat-
tern integrated with a modern rapid transit
system which is a "must" in San Francisco's
future.
"We present this report in the hope and
confidence that it can inspire action which
will relieve our central business district
parking headache."
For Membership information the report
and recommendations have been reproduced
as a special insert to this issue of Bay Region
Business, see "Prescription For Parking."
BAY REGION BUSINESS
WAITER I. BROWN. Editor
Ralph S. Cl«s*, Tr., Asi't Editor
Publishod overy other virook at 333 Pine St.. San
Francisco. Zone A, County ol San Franciaco. Cah-
romla. Telephone EDfbrook 2-4511. iSubacnption,
One Dollar a year.) Entered at Second Clata mat-
ter Apnl 26. 1944. at the Poit Olllce at San Fran-
Ca-.-.tar.
ndo
ol March 3 1879
U. S, POSTAGE
2c PAID
San Francisco, Calii.
Permit No. 1880
VOLUME II • NUMBER 19
SEPTEMBER 17, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF C O M M E R D E
S.F. Chamber Will Host
Hundreds of Executives
At A.C.C.E. Meet Here
Executives of the nation's Chambers of
Commerce will converge on San Francisco
next week as the 4(lth annual conference of
the American Chamber of Commerce Execu-
tives (A.C.C.E.) opens at the St. Francis
Hotel, with the San Francisco Chamber
hosting.
G. L. Fox, General Manager of the San
Francisco Chamber, said this organization
for many months has been making elaborate
preparations for the conclave which will be-
gin officially Sunday, September 26, and last
through Wednesday, September 29.
Fo.\ is chairman of the A.C.C.E. Hosts
Committee and serving with him from this
Chamber are Marie A. Hogan, Secretary,
Robert M. Shillito, Assistant General Man-
ager, and Joseph R. Mixer, Domestic Trade
Department Manager. Walter Brown, Pub-
licity Department Manager, is vice-chairman
of the A.C.C.E. Publicity Committee.
Chief ho.sting organization for the confer-
ence is C.'^COM — California Chamber of
Commerce Manager-s — whose president, Linn
Winterbotham, is secretary-manager of the
Palo Alto Chamber of Commerce.
A.C.C.E.'s president, Russ Pettit, is another
northern Californian: he is general manager
of the San Jose Chamber of Commerce.
Fox said the four-day conclave will be
sparked by highly worthwhile addresses,
panel sessions, workshops, and colorful social
events. Top-notch speakers include James
Mussatti, general manager, California State
Chamber ("Forty Years of Growth for the
Future"), Bruce Palmer, president. New Jer-
(Continued on Page 2)
Chcamber To Support State Propositions 1,
5, 9, 11. 14, 15; Will Oppose Number 8
Know Your Chamber
- Its Depiirtmetjts and Se
>nd
J. ben
ties designed
of C.
INDUSTRIAL DEVELOPMENT
Payrolls are te life blood of a community
and the creation of new jobs for Northern
California's rapidly expanding labor force is
the primary function of the Chamber's In-
dn -trial Department.
>-M\ Francisco has long been the industrial,
business, trade, financial, transportation and
communications center of the Western United
States. The continued and healthy growth
of the vast Bay Region industrial complex
is the concern of this Department. The In-
dustrial Advisory Committee, composed of
some of the leading manufacturers in the
region, directs the Department's activities.
The comprehensive program of the Depart-
(Continued on Page 2)
Support of six State Propositions on the
November 2 general election ballot and oppo-
sion to Proposition No. 8, providing tax
exemption of commercial and fishing vessels,
has been voted by the Chamber's Board of
Directors.
In taking action, the Board approved re-
ports resulting from studies of the proposi-
tions by the Chamber's Tax Section headed
by Henry C. Judd.
Propositions approved by the Chamber are:
Proposition No. 1— The $175,000,000 Vet-
erans Bond Act of 1954. In the 33-year his-
tory of the California Veterans Farm and
Home Purchasing Plan there has always been
money available in the fund to cover the bond
obligation, both principal and interest. This
has had the effect of making the bonds in
fact self-liquidating, and there is no known
opposition.
Proposition No. 5 — The exemption of ves-
sels from local property tax. Ocean-going
merchant vessels have been exempt from
local city or county personal property taxa-
tion since 1914. Proposition 5 would make
permanent the existing exemption of a ves-
sel weighing more than 5(1 tons, registered
at a port in California, and engaged in the
transportation of freight or passengers,
maritime states provide the same or similar
tax exemptions. The measure will in no man-
ner lessen the tax revenues now received.
Proposition No. 9 — Extension of church
property tax exemption.
Proposition No. 14 — College property tax
exemption.
The only purpose of both these proposi-
tions is to make clear that the constitutional
amendments voted in 1952 were intended to
include land on which churches and college
buildings are being constructed.
Proposition No. 11 — To provide an in-
creased property tax exemption, not to ex-
ceed .f5,0()(), on the specially built homes of
disabled veterans who lost the use of both
legs in the armed .services. Only seven such
paraplegic veterans live in San Francisco.
Those veterans ,the most disabled of all, are
supported entirely by their veterans com-
pensation. In many cases, because of the spe-
cial ramps and plumbing facilities in their
homes, they are denied the standard $1,000
veteran's exemption.
F'ropo.sition No. 13 — To authorize the leg-
islature to extend the welfare property tax
exemption to a building and its equipment
in the course of construction together with
that land on which the building is located.
The amendment clarifies the law and extends
a long recognized principle of not taxing
religious and charitable institutions.
Proposition No. 8, opposed by the Cham-
ber, would e.xtend the exemption from local
property taxation of freight and passenger
vessels of California registry to deepsea
fishing vessels engaged in fishing outside
California water. Under the present law,
fishing vessels are taxed as property.
Honolulu Businessmen
Plan Visit Next Month
Top San Francisco business executives will
entertain between 25 and 50 Honolulu Cham-
ber of Commerce guests during a good-will
trade development trip to San Francisco
October 21-23, according to George F. Han-
sen, Chairman of the Chamber's Hawaiian
Affairs Section.
Stanton R. Haight, Chairman of the Inter-
City Section, which last year made a trade
development trip to Hawaii, announced that
his group will cooperate in entertaining the
visitors. "We were enthusiastically and
courteously received in Hawaii last year,"
Haight said. "We are going to make every
effort to entertain and acquaint our visitors
with the advantages of doing business in San
Franci.sco."
The tentative program calls for business
conferences, industry tours, receptions,
luncheons and entertainment.
Chamber Action
HIghf/ghfs of the Post Two ^eek%:
Made thoroujih study and recommendations
on Slate hallot measures (P. 1)
Completed plans for hosting of national
Chamber executives group (P. 1)
Held fturchiising meet with Ford officials
(P. 2)
Scheduled "Grand National" participation
(P. 3)
Planned hosting of Honolulu leaders (P. 1)
Eniertaincd Burmese delegation (P. i)
Took action in transportation cases (P. 3)
Recognized achievements of local television
stations (P. 4)
Slated hosting of Mining Congress (P. 2)
BAY REGION BVSINESS
Friday, September 17. 1954
CHAMBER OFFICERS helped Southern
Pacific unveil its new, "every-customer-is-
first-in-line" ticket office at 95 Market Street
on September 13. President John B. Watson
(center), waits with the office key in his hand
for Thomas A. Brooks, Chief Administrative
Officer of the City and County, to cut the
ribbon. Left to right, the group includes
Karl StuU, Managing Director of the Retail
Credit Association; Carl A. Boiler, Jr., Presi-
dent of the Junior Chamber; Watson, Brooks
and D. J. Russell, President of the Southern
Pacific Company.
Chamber Cooperating in
American Mining Meet
The Chamber's Mining Committee will play
an important part next week's American
Mining Conference to be held at the Civic
Auditorium in San Francisco, it was revealed
today. Phil R. Bradley, Jr., Committee Chair-
man, together with seven members, are serv-
ing on various committees in charge of ar-
rangements for the nation-wide gathering:
Worthen Bradley, president of the Bradley
Mining Company and Donald L. McLaughlin,
president of the Homestake Mining Com-
pany, are co-chairmen of the Congress' local
General Committee.
Granville S. Borden, Jack How, Albert
Knorp, H. A. Sawin and Sam H. Williston
are all ser\-ing on arrangements committees.
Congress dates are September 20-24.
Top government officials, prominent mem-
bers of both Houses of Congress and leading
mining men will present their viewpoints on
government policies, national legislation and
tax matters affecting mining, Bradley said.
Delegates will include top management
down to key men right on production jobs.
Concurrently, a Mining Show in the audi-
torium will exhibit latest developments in
mining, milling and exploration machinery
and equipment.
Ford Purchasing Sought
stimulation of sales by local manufac-
turers to Ford Motor Company's regional
operations was the object of a special meet-
ing held Wednesday by the Chamber's Manu-
facturers Committee with C. E. Walls.Ford's
West Coast Purchasing Representative.
Accompany Walls was L. J. O'Donnell, his
assistant in the important purchasing post.
The conference involved over 50 members
of the Manufacturers Committee and the
Chemical Industries Section. Joseph R. Bran-
sten. Manufacturers Committee Chairman,
presided.
Food Handling Course
Chamber members associated with the
food-handling business may be interested in
a free educational health course at the
Health Center Building, 101 Grove Street,
under sponsorship of the San Francisco De-
partment of Public Health and the Board of
Education.
Begun September 13, the 7:.S0-9:00 p.m.
sessions will continue Monday evenings, Sep-
tember 20 and 27 and Wednesday evenings,
September 22 and 29.
■The course includes five instructive and en-
tertaining moving pictures on food handling,
and demonstrations of "black light" and the
Geiger Counter. Classes are open to anyone
and inquiries may be directed to the San
Francisco Health Department, UNderhill
1-4701, Ext. 27.
Know Your Chamber
— //( Dt ffjrlrncilt^ jtlii Strt iit'^
(Continued from page 1)
ment touches on every phase of industrial
development and manufacturing. Through
personal calls and selective direct mail con-
tacts, industrial leaders in all parts of the
countrj- are informed of the advantages of
locating in San Francisco and the Bay Re-
gion. The program involves the development
of extensive reports on all phases of manu-
facturing and marketing.
Improvement of local, state and national
conditions under which manufacturing is con-
ducted— such as providing for new industrial
land, redevelopment, curbing government
competition with private industry — is
another phase of activity. Assistance is given
Ray Region manufacturors to develop new
Chamber to Host ACCE
Delegates Sept. 26-29
(Continued from Page 1)
sey State Chamber ("Information — a Spring-
board to Understanding"), Dr. J. E. Hobson,
director, Stanford Research Institute ("What
of the Future?"), and Clem D. Johnston,
president. Chamber of Commerce of the
United States ("The New Renaissance").
Subjects to be discussed in panel sessions
include Present Chamber Activities in Char-
ity Solicitations, Reviews and Approvals;
Dollars from Quarters; Community Affairs
in the Smaller Center; Community Affairs in
the Larger Center; Membership Development
(to be chairmanned by the San Francisco
Chamber's Joseph M. O'Donohue, Member-
ship Department Manager) ; Organization
Affairs in the Smaller Center; Organization
Affairs in the Larger Community; Annexa-
tion and Fringe Area Problems; and What's
Being Done to Bolster Local Economies.
Special events will include a "civic devel-
opment field trip," a bay cruise on the "Har-
bor Queen," courtesy Harbor Tours, Inc.,
dinner hosted by the Oakland Chamber at
Lake Merritt, a shopping tour for the ladies,
luncheon at the Cliff House for the ladies,
a reception at the Top o' the Mark, and din-
ner at Bimbo's 3fi5 Club.
"We at the .San Francisco Chamber plan
to do our utmost to make you feel at home
in our city," said Fox in a pre-conference
message. "We feel certain you'll get lots
from the sessions that will help you — and
have a grand time doing it."
Fox said the prime purpose of the annual
conclave is to increase Chamber executives'
understanding of Chamber of Commerce ob-
jectives and procedures for the succeeding
year "through comprehensive, hard hitting
sessions."
products, and to encourage Bay Region proc-
essing of N'orthern California raw materinl-.
The long range objectives, policies and
programs set by the Industrial .\dvisory
Committee are carried out by four Commit-
tees and two Sections — all operating within
the framework of the Industrial Department.
The Committees are: Mining, Manufacturers
(with its Chemical Industries Section ). Tech-
nical Projects (with its Kuilding Code Sec-
tion) and Industrial Development.
The Industrial Department this year has
stepped up the tempo of all pha.ses of the pro-
gram to attract new industries to the Bay
Region and encourage the expansion of local
plants.
All the varied operations of the Depart-
ment arc directed to one primary objective —
"The San Francisco Bay Region is the host
location for many factories to make things
better for more people at less cost."
BABY FORMULAS, INC. cehbrat.d the
opening of its new .<ir.(i,(HHi plant at 3572
Sacramento St. in a three-day open house
event this week, and participating in con-
gratulatory ceremonies were (left to right);
L. M. Holland, C. E. Anderson and Joseph
Bransten — Manager of the Chamber's Indus-
trial Department, Department Assistant
Manager and Chairman of the Chamber's
Manufacturers Committee, respectively. Ex-
plaining a bottling operation is owner
Edward Wenncr who with his wife. Sim,
began the unique business of supplying spe-
cial baby formulas in 1947. The new plant is
said to be the first in the United States and
probably in the world, for the commerciml
production of individual formulas to physi-
cians' prescriptions.
Friday. September 17, 1954
BAY REGION BUSINESS
C of C to Participate
Again in Grand National
Livestoci( Exposition
The annual western-style extravaganza
that spotlights San Francisco's focal position
in a land of rich agricultural and livestock
production is getting primed to open its doors
to an estimated 140,000 spectators this year.
It's the Grand National Livestock Exposi-
tion, Horse Show and Rodeo — the "Show of
National Championships" which, playing this
year in San Francisco's famed Cow Palace
October 29 through November 7, will cele-
brate its tenth anniversary with five national
championships.
Serving as the showcase for the great agri-
cultural industry of California, the Grand
National is expected to bring more than $9
million in new money to circulate in the San
Francisco channels of trade at the retail level.
Chamber Participation
Recognizing the importance of the 10-day
event and the industry which it points up,
Carl L. Garrison, Chairman of the Chamber's
Livestock Exposition Section, said that the
San Francisco Chamber will participate in
the following manner:
A "Chamber of Commerce Night" will be
sponsored October 29 with special blocks of
seats reserved for Chamber Officers, Direc-
tors and Committeemen.
A highlight of the evening will be the
presentation of the Chamber's annual "Live-
stock Man of the Year" award to the person
selected as having contributed most signifi-
cantly to the State's livestock industry.
Throughout the Grand National the
Chamber will maintain a hospitality "booth"
just outside the giant area.
Blue ribbon cattle, swine and sheep from
all parts of the country will compete for
$89,261 in premiums. There will be top-
flight western exhibitions, daring rodeo con-
tests, glamorous horse show classics and
breath-taking arena entertainment.
World Trade Assn. Hosts
Burmese and Philippine
Trade Delegations Here
Officials of the Chamber's World Trade
Association and World Trade Department
currently are aiding in the hosting of a large
Burmese Government Purchasing Mission,
visiting this area to arrange for the procure-
ment of equipment and supplies and to dis-
cuss possible joint undertakings with local
firms.
The Chamber is cooperating in setting up
meetings for the delegation.
It has been unofficially estimated that the
present Mission may place orders in the
United States and elsewhere in the value of
.S.50 million, according to the San Francisco
Field Office of the United States Department
of Commerce.
For further information on proposed pur-
chases to be made by Burma, and on the cur-
rent delegation visit. Chamber members are
urged to contact the World Trade Depart-
ment, EXbrook 2-4511, Ext. 46.
Foreign Service Officers Here
In other action this week, the World Trade
Association hosted J. W. Vander Laan, Com-
mercial Attache of the American Embassy,
Taipei, Formosa, at luncheon where the dip-
lomat spoke on the "Economic Picture in
Formosa."
Other American Foreign Service officers
in the area this fortnight are Carl H. Boehr-
inger, newly appointed Commercial Coun-
sellor for Economic Affairs at the American
Embassy in Manila, Republic of the Philip-
pines, and Mr. Clyde W. Snider, newly ap-
pointed Economic Officer, American Em-
bassy, Djakarta, Republic of Indonesia. All
of these men are available to confer with San
Francisco businessmen during their stay.
Last week the World Trade Department
Foreign Policy Meet
In Oregon October 5-6
Problems faced by the United States in the
Far East will be discussed at a business-
men's Conference on American Foreign Pol-
icy in Portland, Oregon, October .5-6, accord-
ing to the Chamber's World Trade Depart-
ment.
The principal speakers will be Under Sec-
retary of State Walter Bedell Smith, U.S.
envoy to the recent Geneva conference, and
Assistant Secretary of Defense Thomas P.
Pike. The conference is jointly sponsored by
the U.S. Chamber of Commerce and the Port-
land Chamber. Additional information may
be obtained from the Chamber's World Trade
Department, EXbrook 2-4.511, Local 46.
I Committee Meetings j
SHIPBUILDING COMMnTEE-Scpitmbcr 20, Room 200.
f;h.,mlv:,, l::.'!.! p n..
RETAIL MERCHANTS ASSCXHATION— September 20,
C.y„nMl Manor. 20 OF.irrcll Si,. 12:15 p.m.
Agenda: Fall rcia 1 .alismnnih.p course.
WORLD TRADE ASSOCIATION— September 22. Domino
Club. 25 Trinity Place. 12 noon
Agentb: lames S. Bikrr. WTA Prcsilicnt, will report •
Transportation Dept.
Active in Rate Case,
Freight Car Situation
Exceptions to the proposed report of an
Interstate Commerce Commision examiner
were filed by the Chamber's Transportation
Department this week in the case involving
suspended rates on a few select commodities
moving by truck from the Los Angeles and
San Francisco areas to the Pacific North-
west.
The examiner found the proposed rates
from Los Angeles "reasonable and not un-
lawful" but made no similar finding for the
San Francisco rates. This will be challenged.
In other recent action, the Transportation
Department leveled sharp criticism at the
"dirty freight car" situation uncovered by
a Pacific Coast Shippers Advisory Board sur-
vey which showed more freight cars re-
leased by San Francisco consignees are left
with debris and dunnage than in most other
large cities.
Walter A. Rohde, Transportation Depart-
ment Manager, charged the high standards
applied by San Francisco agents of the rail-
roads in judging cars are not being observed
by agents elsewhere, with the result that San
Francisco has been placed in an unfavorable
light by the survey.
He did indicate, however, that the number
of dirty cars released here is unnecessarily
high and should be reduced to save costs and
delays involved in cleaning cars.
and Association also were instrumental in
the hosting of 15 members of the Philippine
Bell Trade Act Revision Commission, visiting
San Francisco en route to Washington, D.C.
Northern California Firms Show Rising Interest
In West's First "A-Vaults" Near Santa Cruz
Northern California firms are indicating
ready acceptance of the value of the west's
only atomic-proof vaults hidden away in the
'anta Cruz Mountains near Felton.
To date, companies such as Metropolitan
Life, California Savings and Loan, Marchant
Caluculators and county governments such
as San Mateo County have sent their impor-
tant records to the Western States Atomic
Vaults, a stronghold carved out from an old
Southern Pacific Railway tunnel at Zayante.
Capitalizing on nature-given elements sur-
rounding an installation that would require
an estimated million dollars to replace, West-
em States Atomic Vaults engineers planned,
produced and are now making available a
vault of 46,000 cubic feet, 241 feet long and
2.3 feet high. Heavy steel doors are set in re-
inforced concrete, the vaults are said to be
completely atomic- and hydrogen-bomb proof.
Some 70 miles south of San Francisco, the
vaults are readily accessible by automobile
and offer these services:
Proper humidity control for microfilm,
safe, quick record-keeping, special handling,
chartered transportation, blanket coverage
insurance and 24-hour guard duty.
"Certainly the new vaults will fit admirably
into the business economy of San Francisco
and Northern California," said Chamber Gen-
eral Manager G. L. Fox.
.lules Charbneau is chairman of the board
of Western States Atomic Vaults, Inc. T. W.
Thompson is president and Daniel Tinney is
secretary-treasurer. Offices are 111 Sutter
Street, Suite 512.
K,n of condil
t Far East trip.
MUNiaPAL CONFERENCE— September 25, Room 200.
LnGISLATIVh ec NATIONAL AFFAIRS— September 28.
RM..n, I'llJ, Chamber. 5:'.0p.m
\ctnda: Propositions to appear on November 2, 1954
1 States Atomic Vault*.
BAY REGION BUSINESS
Friday, September 17. 1954
|l||IIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII|
I Hitting the High Spots |
5 With Wall Brown =
WEST WINDS, Inc., 1035 Battery, operotors of
the extensive facilities of the former General Engi-
neering and Drydock Corp., has announced a new
industrial mochinery service. West Winds is equipped
to service or repoir industriol machinery of any
size, on a 24-hr. service bosls, occ'ding to C. Douglas
Echols, sales mgr. . . . HISTORICAL ITEMS about
your business firm: if you want someone to watch
for them, from the yeors 1855 to 1900 and notify
you if he finds ony — all free of chorge — drop a
card to Louis J. Rasmussen (an employee of the
SAN FRANCISCO EXAMINER); oddress him at his
home, 1204 Nimitz Drive, Colmo. He's doing an
independent research job in the old Doily Evening
Bulletin and early Exominer issues, ond o gratuitous
by-product may be one or more interesting historical
bits about- your firm . . . BENNO LOWY, locol con-
sulting chemist, has been awarded a Doctorate in
Chemistry from the Technical University of Vienna,
Austrio. Dr. Lowy is owner of the Pacific Ciiemlcol
Laborotories estoblished in SF in 1918 .. . CHART-
ART STUDIOS at 2 Pine St., hove iust become
Chamber members; they specialize in free-hand
brush and pen lettered chorts and graphs for soles
meetings, presentations, reproductions, etc.— Work
"dedicated to individual needs" . . . WILLIAM K.
OPDYKE, onother new C of C member, announces
exclusive west coost distributorship for some in-
genious new equipment for industry and commerce:
"Contoura" and "Constat," devices that will repro-
duce any printed, written or drawn moteriol in l:ss
than a minute . . . WANT TO EXHIBIT at the 45th
Western Forestry Conference, Fairmont Hotel, Dec.
7-10? Engineering, forest fire control equipment,
aircroft, forest insecticides, etc., would be welcome.
Contact Western Forestry ond Conservotion Assn.
712 U.S. NofI Bonk BIdg.. Portlond 4. Oregon.
Chamber Prexy Covers Local TV Field In
Whirlwind Series of Commendatory Visits
Maritime Academy Grads
Available for Industry
Hugh Gallagher, member of the Boarii of
Governors of the California Maritime Acad-
emy, announces that many qualified young
engineers, just graduated from the Academy,
are available for positions with firms whose
managements are interested in developing
executive potentials.
"Several of these boys have already been
asked to enter some of the large engineer-
ing firms in America," Gallagher said. "It
occurred to me that there would be many
firms in this State which would like to con-
sider some of these outstanding youngsters
for executive training."
He said the graduates' records are obtain-
able from Commodore Russell Ihrig, Super-
intendent of the Maritime Academy at
Vallejo. Ihrig will assist in finding graduates
qualified for particular company needs, Gal-
lagher said.
Ever watch a Chamber of Commerce Presi-
dent trying to keep up with the whirlwind
advances of modern-day television ?
More exciting than the head-pivoting
operation of watching a three-ring circus.
And more significant.
Take John B. Watson, President of the
San Francisco Chamber of Commerce, for
instance — and Television Stations (list them
alphabetically, now!) KGO-TV, KPIX and
KRON-TV . . .
— San Francisco's three-ring circus of the
video waves . . .
On Tuesday of this week — Tuesday, that is
— September 14 — just one day — President
Watson did this:
COMMENDED KGO-TV and Richfield Oil
Corporation on the latter's sponsored series,
"Success Story" featuring outstanding busi-
ness accomplishments; presented a citation
of merit — a "Chamber of Commerce Tele-
vision Award for Public Service" — to L. C.
Gilworth, Richfield regional sales manager,
for the excellence of the programs and their
contribution to the business life of San
Francisco . . .
L. C. GILWORTH, regional sales manager,
Richfield Oil Corp. (left), receives "Success
Story Day" proclamation from Mayor Elmer
E. Robinson (center) while Chamber Presi-
dent John B. Watson adds congratulations.
HONORED KPIX' NEW OWNERS, West-
inghouse Broadcasting Company, at a dinner
hosted by Westinghouse's vice president,
Walter J. Maytham, saluting Westinghouse's
president, C. J. Witting, and the management
of KPIX . . .
CONGRATULATED KROX-TV on being
the first local station to begin a regularly
BAY REGION BUSINESS
WALTER I. BROWN, Editor
Ralph S. CiMi, )r.. Aii'l Editor
Published every other v^oek at 333 Pme St . San
Francisco. Zone 4, County o( San Franciico. Call
lomia Telephone EXbrook 2-4511. (Subscrlptlor
On« Dollar a year.) Entered as S«cond Oass mat.
tar Apnl 26. 1944, at the Post Olflc* at San Fran
Cisco, Cahlomia, under the act ol March 3. 1879
scheduled "color spectacular" program series,
Sunday, September 12 — "Satin and Spurs"
starring Betty Hutton — first of a series of
Broadway-type shows to be telecast in color
on a continuing basis.
Telecasting Milestone
Harold P. See, KRON-TV manager, re-
ferred to his station's color series as a mile-
stone in local telecasting. He said they will
continue September 25, October 11 and Octo- i
ber 17; and Saturdays, Sundays and Mondays |
once monthly thereafter. (KPIX and KGO-
TV have already telecast experimental colir
programs but had not gone into a regular
series.)
See's comment to Watson on the new color
series was: "Excellent — going to build a lot
of new business. Owners of black and white
sets will get a fine show, and of course color
television set owners will get a big new treat.
"This is a new departure in television net-
work programming, and we know it will tre-
mendously stimulate the industry."
New KPIX Ownership
At fi:00 p.m., Tuesday, President Watson
joined KPIX and Westinghouse Electric Cor-
poration officials at the Fairmont Hotel for
dinner saluating the new station ownership.
Watson referred to the move as "an indica-
tion of the expanding importance of the
Pacific Coast in business ... a major expan-
sion of Westinghouse's facilities in the Bay
.Area."
".Success Story" Tribute
.■\t 8:00 p.m. Tuesday. President Watson
It tended a dinner in another room of the
Fairmont Hotel honoring KGO-TV and Rich-
II. -Id Oil Corporation for the latter's first year
nmiversary of its "Success Story" programs.
Watson presented a citation to Richfield offi-
cials for their contribution to the "increased
public enlightenment and awareness of the
enormous growth and benefits of commerce
and industry in Northern California." Mayor
Robinson, in a later telecast on the program
saluting "Shopsmith." read his proclamation
naming Tuesday as "Success Story Day."
He pointed out that in the first 21 weeks the
show rose to the highest program rating ever
achieved by a "live" telecast produced in
Northern California and was presented five
top Academy Awards out of a total of 14
available for all telecasts in this area.
— And that's how the San Francisco
Chamber's President kept abreast this week
— all in one day — of developments in one of
the most important fields of mnrlern living
and commercial enterprise!
U. S. POSTAGE
2c PAID
San Francisco. Calif.
Permit No. 1880
20
VOLUME 1 1 • NUMBER
OCTOBER 1, 1954
Afm^^^ PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERDE
Chamber Approves
Three Additional
State Ballot Measures
The Chamber's Board of Directors, acting
on reports of the Tax Section signed by
Chairman Henry C. Judd, has voted to sup-
port three additional State propositions on
the Xovember 2 ballot relating to school
bonds, alcoholic beverage control and pay of
legislators.
Approved were Proposition 2, authorizing
issuance and sale of $100,000,000 of State
bonds to provide loans and grants to school
districts for sites, buildings and equipment;
Proposition .3, which would separate liquor
control from tax administration; and Propo-
sition 6, which would increase the compensa-
tion of each member of the legislature from
$300 to $500 per month.
The Board action resulted from extensive
studies by the Tax Section. The Chamber
already is on record in support of Proposi-
tions 1, 5, 9, 11, 14 and 15; and in opposition
to Proposition 8.
Know Your Chamber
— Us Departments and Services
F ilowing 1? another in a seres of articles designed
T >cquaini Chamber members with a few of the
'i.ntcrous .ind %-aricd services of the San Francisco
rhamber of Commerce.
RESEARCH
The primary function of the Research De-
partment is service: — work to recognize the
significant economic trends and to share the
findings at industry and community levels;
provide major centralized facility for basic
information sources and economic data re-
garding business and industry resources of
San Francisco and other western market
areas.
The Department's staff responds to about
75,000 inquiries annually — 50,000 emanate
from the telephone and over-counter requests
and about 25,000 are written reque.sts. In
addition to a wide range of requests for fac-
tual and technical information, the Depart-
ment ser\Mces requests from many thousand
prospective tourists and settlers interested
in coming to San Francisco to visit or to make
their home; inquiries concerning educational
opportunities, and reque-sts from students
and libraries for basic information.
Member firms, business opportunity seek-
ers, potential investors in San Francisco,
market research agencies, trade journals,
publishers of encyclopedias, Chambers of
Commerce, trade associations, governmental
agencies and many other groups seeking eco-
nomic information regarding San Francisco's
resources are answered.
The Department makes a monthly survey
and report on current developments in the
business and indu.strial fields in San Fran-
(Continued on page .'5)
Oil Industry Will Be
Spotlighted Oct. 10-16:
"Oil Progress Week"
How petroleum influences the every-day
life of the nation's citizens will be pointed up
in San Francisco Oct. 10-16 during the ob-
servance here of National Oil Progress Week.
The event will be sponsored by the local
oil industry in cooperation with the Oil Indus-
try Information Committee of the American
Petroleum Institute. Daniel J. Pickrell.presi-
uelil uf Pexcu, Inc. and consuUiiig geologist,
is chairman of the San Francisco Oil Infor-
mation Committee sponsoring the local
observance.
"Oil serves you" is the theme for the Week,
seventh annual of its kind, which will be
highlighted by petro-chemical displays
throughout the city, several special radio and
television programs and approximately 10
special civic luncheons.
Fleet Admiral Chester W. Nimitz will
speak on "Oil and National Security Today"
at an Oil Progress Week luncheon to be held
at the San Francisco Commonwealth Club
Monday. October 11. Sponsors will be the
Club and the local Committee and it will
honor West Coast oil companies, the majority
of whose top executives will be in attendance.
The .San Francisco Chamber of Commerce
will honor the observance in advance through
its World Trade .Association which will spon-
sor an Oil Progress Week luncheon Wednes-
day, October 6.
Chamber to Participate
In Important Shipwork
Hearing, Civic Event
The shipbuilding, maritime and allied in-
dustries, labor, and the local business com-
munity represented by the San Francisco
Chamber will present testimony on the prob-
lems and capaljilities of local yards October 6
at a San Francisco hearing of the special
Shipbuilding Subcommittee of the House
Merchant Marine Committee.
The hearings, recommended by the
Chamber's Board of Directors last July 22,
are designed to provide Congress with a clear
and documented picture of the West Coast
shipbuilding program.
Three Bay Area Congressmen, John J.
.\llen, Jr., of Oakland, and William S. Mail-
liard and John F. Shelley of San Francisco
are members of the Subcommittee.
The Congressmen, who have "done a real
job" for the West Coast Shipbuilding Indus-
try, will be honored at a luncheon Wednes-
day noon, October 6, at Pier 44, upper level,
foot of Berry Street at Embarcadero. Reser-
vations may be made with William H. Quayle,
Propeller Club, 20th and Illinois, telephone
MArket 1-3200, Ext. 241.
W. P. Fuller, III, Chairman of the Cham-
ber's Shipbuilding Committee, has named T.
Douglas MacMullen as Chairman of a sub-
committee to coordinate testimony to be pre-
sented. The Congressmen will tour local
shipyards the morning of October 6 and open
hearings at 2 p.m. in the Board of Supervisors
Chambers at City Hall.
Chamber's Recommendations for Produce Market
Site Redevelopment Gains Supervisors' Support
The Chamber's recommendations that the
present wholesale produce market area and
the South Basin 'Temporary War Housing
Area — the proposed new site for the market
— be declared for redevelopment, gained sup-
port when the Board of Supervisors Monday
ordered studies to determine whether they
Chamber Action
HIghllghfs of fhe Past Two Weeks:
1. Planned riprtunlalion of hiisiness at impor-
tant ihiphiiilding hearing and sponsorship of
special luncheon (,P. I)
2. Secured Supervisors' approval of produce mart
site plan (P. 1)
3. Analyzed and took stand on three additional
Slate hallol measures (P. 1)
4. Planned Retail Sales Course (P. 3)
5. Scheduled additional "Fleet" events (P. 3)
6. Planned State College luncheon (P. 3)
are "blighted areas."
The present drive to relocate San Fran-
cisco's antiquated and crowded wholesale
produce market was sparked by action of the
Chamber's Board of Directors on June 17.
The Board approved the proposals of the
Agricultural Committee resulting from years
of study by the Produce Market Site Section
headed by Ray B. Wiser.
Chamber Agricultural Committee repre-
sentatives, backed by representatives of the
Chamber's Industrial Development Commit-
tee, carried their fight for the Chamber pro-
posals before the Industrial and Commercial
Development Committee of the Board of
Supervisors on September 2:i, which recom-
mended the studies. The City Planning Com-
mission and the Redevelopment Agency will
make the studies which will determine
whether both areas qualify for redevelop-
ment.
Appearing in behalf of the Chamber be-
fore the Supers'isor's committee was Wiser,
who presented the Chamber proposals and
(Continued on page 3)
BAY REGIOnr BUSINESS
Friday, October 1, 1954'!
General Business Activity
AUGUST. 1954
TREND
The trend of general business activity in
San Francisco and the Bay Area turned up
sharply to a new August high, bringing the
eight months' activity practically to last
year's record level. The San Francisco Cham-
ber of Commerce August business activity
index of 126.7 topped the preceding month
by 4.4% and the same month last year by
4.2%; the eight months average of 123.8
came within l)A',i of last year's record. In
several fields, the cumulative activity this
year exceeded last year's volume: San Fran-
cisco total building permit value gained 23 '/r ;
residential value, 59%; and the number of
dwelling units authorized, 09%; the market
value of shares traded on the San Francisco
Stock Exchange rose 37'r, postal receipts,
5%; in the utility field, sales of industrial
and commercial gas, electricity, and residen-
tial water surpassed last year; in the trans-
portation field airport traffic, truck move-
ments were above last year.
TRADE
The San Francisco retail department store
sales reported by the Federal Reserve Bank
of San Francisco led all important major
cities in the District during August and for
the eight months period. Compared to a year
ago, August sales in San Francisco were up
4%, in California and the 12th District sales
were equal to last year. Apparel stores in
San Francisco during August and the first
eight months also reported the best sales
showing of any city in the District. Large
stores reporting to the Department of Com-
merce revealed July sales in San Francisco
above a year ago in a few lines with increases
of 1(1% in grocery and women's ready-to-wear
stores, 16";^ in lumber and building material
dealers, and 6'/ in tire, battery and auto-
motive accessory dealers, and 4% in depart-
ment stores. Merchant wholesalers sales on
the Pacific Coast reporting to the Depart-
ment of Commerce in July revealed dollar
sales 9% lower than a year ago compared
to a reduction of IV' for the nation. Sales in
two Pacific Coast lines increased, grocery
were up 2'/< and furniture and household, 7% .
CONSTRUCTION AND REAL ESTATE
In the nine bay coiSnties during August,
3,443 dwelling units starts were reported by
Department of Labor compared to 2,l(i3 a
year ago, or a gain of 59% . The eight months
total starts of 26,6fi2 dwelling units was 25%
above last year. In San Francisco August
building permits value amounted to $5,069,-
583 and were 38% above last August and the
eight months total of $38,923,399, represented
an increase of 23%. Residential value was
up 185% in August and 59% for the eight
months period. August real estate trans-
actions in San Francisco topped last year by
nearly 4% with 1,419 deeds recorded com-
pared to 1,367 of a year ago.
EMPLOYMENT
f^stimated employment in the six-county
metropolitan area in .August by State De-
partment of ?^mploynient at 1,021,900 repre-
sented an increase of 11,800 over July, but
was 1.8'; below .-Vugust last year. Industry
groups reporting gains over last year in-
eluded finance, insurance and real estate,
0.8'', .>icr\'ice, 2.1%, agriculture, 5.5%. In
the manufacturing industry group employ-
ment was ofT 5.2' < in .August but the average
weekly earnings were above a year ago. Km-
ployment in the retail trade industry and
wholesale was only slightly below last year
amounting to U.5% and 0.4%, respectively,
but in transportation, communication and
utilities group was down 3.3'y and govern-
ment employment was down 2.3%. August
unemployment in the area amounted to 4%
of the labor force mompared to 4.5% in July
and 2.7Vc in August last year.
FINANCE
August bank debits for the five bay cities
reported at $3,983,301,000 were up 6.6'; but
eight months total of $30,923,810,0(10 was
0.8% below a corresponding period last year.
San Francisco August debits of $3,172,243,-
000 were up 6% and the eight months total
of $24,802,421,000 was 0.2% above last year.
Market values of shares traded on the San
Francisco Stock Exchange in August were
up 76'( and the eight months total, 37%.
Commercial failures in San Francisco were
identical to a year ago in August, totaling 13.
TRANSPORTATION
Bay -Area inde.x of truck movements was
up 7.2'/; in August but freight car movements :
settled 16%. July San Francisco plane traffic,
latest available, was up 14',; over a year
earlier and passenger traffic 15.77r. During
August 110,652 out-of-state passenger cars
entered Northern California, an increase of
1.7% over a year ago. Port of San Francisco
revenue tons in August was off 16.5% and
Bay ship arrivals, 9.5' r.
UTILITIES
Industrial and commercial gas sales in San J
Francisco during August were up 1.4'/; in
August and 0.2'.( for the eight months. Elec-
trical energy sales were off 0.8% in -August
but up 2.4'r for the eight months. Industrial
and commercial water consumption was off
2.8% in August; 0.5'; for the eight months.
FOOD PRICES I
San Francisco retail food price index ini^
and the eight months average, 0.4%. |
.August at 114.3 was 0.8' < above a year agoj
AUGUST BUSINESS ACTIVITY IN SAN FRANCISCO
BRANCH OF ACTIVITY
•GENERAL BUSINESS ACTIVITY 1947-49 Av.=10a
CONSTRUCTION PERMITS Total Number
Value
Residential. New „ „ Value
Dwelling Units iNumber
Single-Family Units, New. Number
Non-Residential. New - Value
Addns.. Alterations and Repain Vallie
REAL ESTATE— Deeds Recorded Number
•RETAIL DEPARTMENT STORE SALES Index
fINANCE— Bank Debits $00U
Postal Receipts S
S. F. Stock Exchange Shares Traded
Marl<et Value S
:OMMERCIAL FAILURES Number
INDUSTRY TREND — i Bay Area Counties .Total Employed
Manuf-uiurinK - Aveiige Weekly Larnings (Dollarsl
( Employmeni )
M.inufa
Construction, Contract ,
Finance. Ins., Real Estate.
Retail Trade
Wholesale Trade
Service
Trans,, Comm, & UtiliUes
Agriculture
Govt— Fed,. State, City
Other
TRANSPORTATION Frt. Car Movements Number
S. F. Airport— Planes In and Out Numl>er
Passcngcis Off and On Number
Air Mall Loaded & Unloaded Lbs,
Air Ext>ress Loaded & Unloaded Lbs,
Air Freight Loaded & Unloaded Lba.
Rail Express Shipments _Number
•Truck Movcmcnii-S F Area Indci
Out-of. State passenger car entries into N.C. Number
PORT OF SAN FRANCISCO— Revenue Tons Total
Coastwise Revenue Tons
Intercoastal Revenue Tons
Foreign _ _ _ Revenue Tons
CARGO VESSELS IS. F. Bay)— Arrivals Numbei
MIlMons of Rcglslerod Tons _
UTILITIES— Ind and Comm Gas Sales Cu Ft
•Elec, Energ>' Sales— k.w hours Index
Water Consumption— Comm, and Ind Cu, Fl.
NEW DEVELOPMENTS Tourist and Settler Inq No.
Bay Bridge Vehicle Crosjlngn ,, Number
Golden Gate Brl'U-c Vehicle Crossings Number
FRUITS AND VEGETABIE RECEIPTS _ Callois
LIVESTOCK SLAUGHTER 'Insp, DUM.I— NumMr
•S. F, LIVING COSTS- Ml Items _Jndn
•RETAIL FOOD - „. Indcl
AUGUST
% liom
(i Mos,
%(r
1')^^
1955
1954
19
I2f.,7
4.2
123,8
— 0
781
12.5
5.807
V(l(>9.i8i
37.8
38.923.399
J.3'10.493
185.2
17,208.496
59
376
265.0
1.800
68
8;
7.6
704
19
728.646
—55.9
13,791.682
1)
990.444
16,4
7.923,219
—11
1.419
3.8
11.334
— 10
117
6.4
104
— 1
3.172.24}
6.1
24.802.420
2.511.334
4.7
21.540.734
1.550,624
58.0
8.061.667
— 34
26.953.481
76.2
189.516,469
36
13
0.0
122
22
1.021.9OO(p»
—1.8
I.002.425IP)
2
82.79(a)
21 .200(pl
— 5.2
206.290(pl
— t
(6.300(pl
—-.0
62.2501 p)
. — 1
66,10Otp)
0.8
65.H0lp(
n
I70.50a(p)
—0.5
l(.9.K0(pl
—1
7l.50O(p)
—0.4
■l.|-5(p|
— 0
207.8001 p I
2.1
209.300lpl
2
lll.200(pl
-3,3
II0.350IPI
— ^
20.250(p)
2
SO.IOOIpl
— 2.5
86,200(pl
—5
2.l6aip!
— 1
1 3.li4(.
— 2,5
107.589
— 10
11.3'Olal
14 0
75.348(b(
II
2ll.l')S|a)
15,7
I,l98,643(bl
T
2,1KR,M-Ia)
—6 5
I6.l(.7.56-|b)
I
185.l5-|al
—2,4
3.4<*.895(b)
—2
J.lOS.SOHIal
17,3
23.-67.805(bl
8
101.669
0.0
718.546
— 15
155.0
7,2
141,6
2
110.652
1.7
545.373
0
5h5.626
—16.5
3.56-.9'0
—5
12.553
102.0
8-.i<;9
37.750
12.2
321.865
6
179.-60
—19,7
1,784.500
— 1
401
—95
3.1-0
••
1.869,8-0
—10,1
15.033.447
—6
.•5-92R.C0O
1,4
10,733.1 12.S00
(1
121
—08
129
166.069.000
-52
1.2-1.310.000
— 0
1.262
-35
9.686
4
2.742. 116
— «9
20.543.963
— 1
l.264.g«2
4 1
B.2R5.-I5
2
In)
_—
(nl
—
liH.OOO
50
943.000
— «
ll6.R(cl
06
IIA6ldl
0
114 «
OR
114 t
0
(y Avcriicc -= KKtt
limmatv. *>> Juh . (hi ' m.mihi. Ul junr. iJl Mit«.h June quartrrl/
i wiuric* not »hii«n .Itic i'> »r»'t Iimiotn n but aMilihlr ui>"n rrqurtl.
RKRCARCn nrPARTMrVT. RAN rRANClSTO mAMRRR OF rOtnTERCK
Friday, October 1, 1954
BAY REGION BUSINESS
Chamber to Sponsor
Retail Sales Clinic
A concentrated Retail Sales Clinic for
those interested in bettering their store sales-
manship will be sponsored beginning Octo-
ber 27 by the Retail Merchants Association
of the San Francisco Chamber of Commerce
(R.M.A.), the Retail Dry Goods Association
and the Distributive Education Department
of the San Francisco Public Schools.
With the theme, "Sell More — It's Easy,"
the course will be taught by Reginald Y.
Alexander, San Francisco Public Schools spe-
cialist in sales training. Classes will be held
from 7:00 to 9:00 p.m. October 27, Novem-
ber 3 and Novevmber 10, in Nourse Audi-
torium, Commerce High School, Hayes Street
and Van Ness Avenue.
Moderators for the three different sessions,
respectively, will be R.M.A. President J.
Howard Patrick of Patrick & Co., and Past
R.M.A. Presidents J. P. Newbauer of Davis
Schonwasser Co. and R. S. McConnell of the
Robt. S. Atkins Co.
For complete information, telephone R.
Earl Thompson, I'Nderhill 3-4680.
Golden Fleet Plans
Three More Cruises
The Chamber's Great Golden Fleet, famous
throughout the nation for entertainment of
distinguished visitors to San Francisco, has
scheduled three additional events, according
to "Commodore" Dan E. London.
The unique fleet of 17 luxurious yachts is
one of the Chamber's most effective means
of trade promotion and operates under the
Domestic Trade Committee.
Additional activities scheduled by the fleet
this year are:
Institute of Real Estate Management Cruise
on Wednesday, October 13, from 10 a.m. to
noon. The group represents the leading men
in the property management field.
Honolulu Chamber Cruise on Friday, Octo-
ber 22, from 2:30 p.m. to 5 p.m. The cruise
will be one of the highlights of a two-day
visit of Honolulu Chamber members to San
Francisco.
American Society of Travel Agents Cruise
during the week of November 1-.5. The fleet
will entertain representatives of the leading
travel agencies throughout the country, who
influence many thousands of people to visit
San Francisco.
Action on Produce Mart
(Continued from Page 1 )
the results of a recent Chamber survey
which .showed that 5.') out of 81 members of
the Wholesale Fruit and Produce Dealers
Association indicated a willingness to move
to a new site under the right conditions.
Max Gruenberg, Chairman of the Indus-
trial Development Committee's Produce Mar-
ket Technical Subcommittee, presented a re-
port on land characteri.stics and boundaries
of the wholesale produce area prepared by
a Section headed by Rex A. Daddisman, and
a report on proposed alternative uses of the
market site if it is moved, prepared by a
Section headed by John B. Rodgers.
Use proposals included a state waterfront
park, extension of the World Trade Center,
medium income apartments, technical center,
office buildings, public buildings, parking and
light industrial establishments.
.Also attending the meeting were James Q.
IJritt, Industrial Development Committee
chairman, and J. W. Mailliard, III, Agricul-
tural Committee chairman.
A Message to the San Francisco
Business Community
On October 5th, San Francisco's major
fund-raising appeal — the United Crusade —
launches its third annual campaign. It will
ask us to contribute Sfi.HO.OOO for the sup-
port of 104 heahh and welfare agencies in
San Francisco and Marin County.
This campaign is marked by double sig-
nificance:
There is all urgent iiccesiily lo meet ih'n
goiil to ensure the lontintttition of Crnstide
tigemy services.
There is also the vital need for the drive
to succeed if the principle of federated fund-
raising is to be preserved. Only by a success-
ful campaign for its present agencies can the
United Crusade prove that it can raise ALL
the mone>' for ALL health and welfare serv-
ices. It will thereby encourage those agencies
now outside the Federation to be included.
As business leaders we must realize that,
more than any other element in the com-
munity, we are charged with a double re-
sponsibility to this campaign — moral and
financial responsibility.
Our moral responsibility demands recogni-
tion of the fact that as community leaders we
set the pace for growth and progress. We
are all aware that a community is healthy only
as the population is healthy — mentally, spirit-
ually and physically. We know that a healthy
community is vital to our own businesses. Our
moral obligation is also apparent when we
realize that the llnited Crusade was created
to unify the multiplicity of appeals from the
very agencies which are the lifeblood of our
community health.
Since this is so, our financial obligation is
self-evident.
As we are the pace-setters in the civic and
business life of our community, we must then
be the pace-setters for substantial giving to
the ITnited Crusade.
Event Will Salute New
State College Campus
National, state and local leaders will join
the Chamber in honoring San Francisco State
College at a luncheon Wednesday noon, Octo-
ber 13, in the Colonial Room of the St.
Francis Hotel.
The event will salute the College's new
.$13,000,000 campu.s, to be formally dedicated
during the week of October 10-16.
Dr. J. Paul Leonard, beginning his tenth
year as President of the college, will speak
on "Higher Education and Industry ... An
Imperative Partnership." Chamber Presi-
dent John B. Watson will be Chairman of the
Day.
The Chamber-sponsored luncheon will be
a part of the activities during the week
when the college will dedicate the beautiful
new campus. Now in its 55th year, the insti-
tution has a faculty of 365 and an annual
student enrollment of about 7,000.
The luncheon will be a tribute to all the
distinguished State and City officials and
college authorities who have worked to make
the new campus a reality. Among the hon-
ored guests will be Dr. Roy E. Simpson, Dr.
J. Burton Vasche, James S. Dean, John F.
Peirce, Frank B. Durkee, Anson Boyd, Alan
Post, State Senators and Assemblymen from
the Bay Area, Congressmen John F. Shelley
and William S. Mailliard, Mayor Elmer E.
Robinson, George J. Christopher, Herbert C.
Clish, John H. Butler, Leo F. Cain, Judge
Albert C. Wollenberg, Ernest Ingold and
James S. Baker.
Big Program Planned
For Honolulu Visitors
A thorough examination of the ways and
means of increasing trade between the Ter-
ritory of Hawaii and San Francisco will be
made during the visit here of the Honolulu
Chamber of Commerce trade delegation Octo-
ber 21-22-23, according to George F. Hansen,
Chairman of the Chamber's Hawaiian Affairs
Section.
Approximately 30 of Honolulu's leading
businessmen, to date, have accepted the invi-
tation of the Hawaiian Affairs Section to
visit San Francisco. Committee officials are
rapidly lining up sponsors and hosts for the
event. "I believe the visit will be an extremely
profitable one for San Francisco business-
men," Hansen said.
Chairmen of Committees planning the
event are: Henry C. Judd, Financial; Larry
Greer, Hosts; Andrew W. Lerios, Hotels;
Victor A. Barbata, Transportation; S. R.
Newman, Football Game Arrengements; Roy
P. Cole and Stanton R. Haight.
Among the subjects tentatively scheduled
for discussion are economic problems, mar-
ket conditions and distribution facilities, San
Francisco's interest in furthering develop-
ment of Hawaii's new industries, and the
West Coast market potential for Hawaiian
products.
In addition, there will be industry tours,
a joint luncheon of the Honolulu and San
Francisco Chambers, receptions, a viewing
of Cinerama, a cruise aboard the Great
Golden Fleet, and the Stanford-Washington
football game. San Francisco hosts will be
assigned to each visitor.
Know Your Chamber
— Its Departments and Services
(Continued from page 1)
cisco and the Bay Area; assembles and de-
velops annually a factual booklet, "San
Francisco and the Bay Area Economic Sum-
mary and Yearly Review ," used by the
Chamber of Commerce in its contacts with
new businesses and others planning expan-
sion programs, writers specializing on San
Francisco, educators and libraries interested
in the current growth and development of
San Francisco and adjacent markets.
The Research staff compiles a number of
valuable directories including local organiza-
tions and associations. Federal Agencies and
business firms, and a "Calendar of Events of
Public Interest."
To simplify handling of the greatly in-
creased volume of requests from prospective
settlers, the Department prepared a new city
map folder which included "A guide to
points of interest in San Francisco," and a
new census tract map of San Francisco.
The Manager of the Research Department
serves as representative of the Cooperative
Office program to make available to the busi-
ness public the U.S. Department of Com-
merce publications services and information
facilities supplied to this office, and as the
Key Census "Tract person for San Francisco.
"The Research Department reference li-
brary has been expanded to include all San
Francisco City Directories for the 91 year
period, 1863 through 1953, and the latest
available directories for 220 other cities. The
Department also maintains a file of current
telephone directories for 34 California cities
and 124 key cities in the nation.
All of these sources of information and
directories are maintained particularly to
serve the members of the Chamber of Com-
merce and their business public.
BAY REGION BUSINESS
Friday, October 1,
|I|IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII|
I Hitting the High Spots |
AMERICAN CHAMBER OF COMMERCE EXECU-
TIVES he, a ine.r 1 Vi-i Conference ond 40th annuol
meeting in SF last wk. (Sept. 26-29) tor the first time.
with the SF Chamber as host. Shown above at open-
ing ceremonies ore (left to right) Mayor Elmer E.
Robinson, A.C.C.E. President Russell E. Pettit of the
San Jose Chamber, State Chomber General Mon-
oger James Mussotti and SF Chomber President
Mussatti was one ot tour new
. President Watson and Mayor
es the delegates. . . . WALTER A.
lirmon of this year's United Nations
e, to be held Oct. 18-24. Henry
gram Chairman. A full schedule of
lounced shortly, will point up U.N.'s
and urge solid support of the world
John B. Wo
son.
directors ele
cted
Robinson we
com
HAAS, JR., is
Cho
Week obser\
once
Grady, Jr., is
Pro
events , to be
onn
accomplishme
ntsc
ans. ... THE PRESS &
I powerful comm. acting
of the United
organization by Son Fronci;
UNION LEAGUE CLUB has
to secure the 10th general assembly
Notions here next year. The Club is providing reso-
lution forms for organizations to fill in and send to
U.N. headquarters in N.Y. . . . FRANK L PAGA-
NINI, pres. of Security Lithogroph, has accepted
choirmonship of SF's 1955 Printing week next Jan.
. . . ALVIN C. EiCHHOLZ, Mgr. of the Chamber's
World Trade Dept.. will speak on imports of major
concern to manufacturers and retailers at an Oct. 7
Buyers and Representatives Dinner of the Western
Merchandise Mart. . . . SHAW-WALKER, new Cham-
ber member, has opened a hondsome new display
rm. at 36 Geary, occ'ding to Mgr. Richard Purtich.
. . . FLUORESCENT FIXTURES OF CALIFORNIA
hos concluded arrangements with Porr-Richmcnd
Industriol Corp. for erection of o new plont ond
offices on Shaw R. in So. SF— 66,000 sq. ft. with
future exponsion facilities. . . . WILLIAM F. HARPER
has been named admin, osst. to President William E
Butts of General Metals Corp. . . . NEW SOUND
PROJECTOR: A Norwegian firm is ready to export
a small, low-priced 16 mm. sound film projector ex-
pected to fill on importont need here, occ'ding to
the Royal Norwegian Consulote General ot 244
Calif. St. Inquiries ore invited.
I Committee Meetings 1
SAN FRANCISCO MUNICIPAL CONFERENCE O.!.,
bir 4. Room 200. Chiml-cr, 5:(jij-1:0il p.m.
Agenda: DiKuMion ot campaign itriitcgy lur mcasur, ■
ir November election.
CONVENTION FAaLITIES— Ocloher 4. Room 200,
Chimbtr. 10:00-12 n..,in.
Agnidi: Rtpntt by eommillce on P>opo>iIion A. "Dollir.
lor SF."
AGRICULTURAL COMMITTEE— Ociobet 12. Fairmont
H..icl, 12 n.mn
Aitenda: D.aeuaaion ol prumotion of Crand National Live-
*tiick Evpoaition and introduction ol California LuTatock
Man ol the Year
SaF.'s WORLD TRADE INCREASES
San Francisco Chambergraph* ------ No. 10
SAN FRANCISCO BAY
WATERBORNE COMMERCE
4,000
BASIC ■) Cargo Tonnage -US. Board of Engineers for Rivers s Harbors
sources! ShipArnval number and registered tons-Marine Exchange
CARGO TONNAGE REACHING NEW HIGH MARK
San Francisco Bay is foremost among Pacific Coast ports in tonnage of
waterborne commerce, which reached 4-1,900.000 tons in 1953 — the highest
in 24 years and just short of the all-time high (see chart).
San Francisco Bay, a land-locked area of 450 square miles, "is the best harbor
on the Pacific Coast and one of the finest in the world. The large sheltered
deep-water area and a great amount of shoreline offer unlimited opportunities
for terminal and industrial waterfront development, " according to a report
of the U.S. Board of Engineers for Rivers and Harbors.
The Port of San Francisco has developed modern facilities for handling the
huge ships {registered tons) which ply the trade routes of the world.
Alt Ibi Chamber lor Rtl>rinli:
earch Dcpl.. E.tl. I) or 14.
Proposition "B" Gaining Impressive Support
Impressive civic and comniunity-wide sup-
port is developing for I'roposition B on the
November 2 ballot, the $.5,(l(m,OI)ll self-liqui-
dating recreation center stadium bond pro-
posal, according to Supervisor Francis Mc-
Carty, chairman of the campaign committee.
Already endorsed by the San Francisco
Chamber and the Mayor's Bond Screening
Committee, rropositioii li within the past two
weeks has received support from many other
civic and business groups as well as from a
number of neighborhood and district clubs.
"Kvery organization we have contacted is
for B," McCarty said. "In fact all the en-
dorsements have been by unanimous vote."
Published every other week at 333 Pine St., San
Francisco, Zone A, County of San Francisco. Call-
lomia. Telephone EXbrook 2-4511. (Subicnption,
One Dollar a year.) Entered as Second Class mat-
ter April 26, 1944, at the Post Olfice at San Fran-
CISCO, Calilornia, under the act ol March 3. 1879
U. S. POSTAGE
2c PAID
San Francisco, Caiil
Permit No. 1880
VOLUME 1 1 • NUMBER,
4/
OCTOBER 15. 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERDE
Honolulu Delegation to
Visit San Francisco as
Guests of S.F. Channber
The City by the Golden Gate, led by the
San Francisco Chamber of Commerce, will
roll out the traditional big red carpet of wel-
come next week to more than 30 of Hono-
lulu's leading businessmen coming here to
build further upon the already strong foun-
dation of trade relationships existing be-
tween the Territory of Hawaii and San
Francisco.
Organized by the Honolulu Chamber of
Commerce at the invitation of the San Fran-
cisco Chamber's Hawaiian Affairs Section,
the goodwill delegation's visit, October 21-
22-23, will provide local businessmen with an
excellent opportunity to meet some of the
Island's leading executives who do business
with the mainland, according to George F.
Hansen, Hawaiian Affairs Section Chairman.
Business Sessions
Chamber members are invited to attend the
business session with the Honolulu executives
Thursday, October 21, from 10 to 12 a.m. in
the Franciscan Room of the Sir Francis
Drake Hotel.
Hotel Luncheon
Members are also invited to attend the
luncheon at 12:15 p.m. Thursday in the Em-
pire Room of the Sir Francis Drrke Hotel.
President Richard H. Wheeler of the Cham-
ber of Commerce of Honolulu will be the
principal speaker.
Tickets, at $3..50 each, may be obtained by
calling EXbrook 2-4.511, Ext. .i8.
Speakers and their topics at the business
^ (Continued on Page 4)
Vote YES or "A" ond "B ■ !
Joseph A. Moore Elected
New Director of Chamber
Joseph A, Moore, Jr., president of Moore
Dry Dock Company, last week was elected
a Director of the San Francisco Chamber of
Commerce, filling the
vacancy on the Board
created by the recent
re?;ignat'on of former
Chamber President
Jesse W. Tapp.
Mr. Moore, who
serv'ed once before as a
Director of the Chamber
— during part of Henry
E. North's term as
President in 1949 — was
bom in San Francisco in
1908. He took his B.S.
degree at the Univer-
sity of California and his M.B.A. at .Stan-
ford.
He joined Moore Dry Dock in 1931 and
became its president in 1940.
eph A
Pellissier Named for
'Livestock Man' Award
Frank L. Pelissier, dairy operator and
industry-civic leader of Whittier, Los An-
geles County, will be awarded the San Fran-
cisco Chamber's 1954 Livestock Man of the
Year Award October 30 in the Cow Palace
during "Chamber of Commerce Night" at the
Grand National Livestock Exposition.
Named by a special Se?tion of the Cham-
ber's Agricultural Committee. Mr. Pellissier
already has been feted at an Agricultural
Committee luncheon at the Fairmont Hotel.
The event, preceded by a Bay Area-wide
press-radio conference, was held Tuesday
noon.
The award Mr. Pellissier has been selected
to receive has been made yearly since 1950
to spotlight especially worthy achievements
in the field and to give evidence of San Fran-
(Continued on page 4)
Chamber Action
Hig/iligfifs of f/ie Post Two Weeks:
Made Lh,:ilOik^Uu of >(.;r AuunI (P. 1)
Planned cnicrtainment of llmioliilii (hjiiiher
delegalioH (P. 1)
Organized 1954 Buiimnliiiiiculion l}jy(P. 1)
Sponsored Retail SJts Clinic (P. 2)
Took act've part in impo-t :ni (..ongressioiuil
shiphiiilding hearing! (P. 2)
Planned Saty Day Luncheon (P. 2)
Reaffirmed Uiler Polity (P. <)
Chamber Prepares for
Another Successful
Business-Education Day
A record participation by Chamber mem-
bers in the fifth annual Business-Education
Day program November 5, when some 3,500
San Francisco school teachers will be the
guests of the local business and industrial
community, is beiig sought this year.
John A. Remick. Chairman of Ihe Cham-
ber's Business-Education Day Committee,
has requested that firms sign up immediately
to participate in the program. Top manage-
ment, he said, should participate in confer-
ences with the teachers during the event.
Chamber President John B. Watson, in in-
viting members to participate, pointed out
that the B-E Day program has proved to be
line of the most effective means of keeping
teachers abreast of facts about the free en-
terprise system and the operations of local
business and industry.
.'^ponsored jointly by the Chamber and the
San Francisco .School Department, the pro-
gram has proved so effccfve that 98 per cent
of the firms that participated last year de-
creed that the event should be held again this
year, Watson pointed out.
Complete information on "B-E" Day, in-
cluding a handbook on how to stage the pro-
gram, can be obtained by calling the Com-
mittee .Secretary, Handle Shields, EXbrook
l-ir>n, Ext. 85.
Vote YES on "A" ond "B" !
More Recommendations on
Municipal, State Measures
By action of its Board of Directors, the
San Francisco Chamber of Commerce last
week voted additional actions on ballot meas-
ures coming before the electorate November
2, as follows:
Municipal Ballot Measures
Proposition "G" (appointment and removal
of the Chief Administrative Officer) — "Yes"
Proposition "F" (supervisors' salaries) —
"Yes"
Proposition "H" (Health Department Pen-
sions)— "No"
Proposition "I" (Sheriff's Office Pensions)
—"No"
Proposition "J" (Cable Car Initiative —
"No"
No recommendation was made for Proposi-
tion "E."
State Ballot Measures
Proposition #7 (Land Titles; Torrens Act)
— "Yes"
Proposition #16 (Water Rights of Gov-
ernment Agencies)— "Yes"
Proposition #18 (Resident Noncitizens;
Property Ownership) — "Yes"
No recommendations were made for Prop-
ositions 10.12, 13, 19 and 20.
You CAIV Buy Happiness -- Give to United Crnsade!
BAY REGIOnr BUSINESS
Friday, October 15, 1954
Wanted: One Thousand
For Free Retail Sales Clin
More elTective salesmanship for better
sales and greater business — that's the goal
set by the Chamber's Retail Merchants Asso-
ciation (RMA) for one thouand sales persons
who will shortly begin a free, concentrated
clinic on retail sales-
manship co-sponsored
by RMA.
With the theme, "S.'l I
More — It's Easy," thu
clinic will be from 7;l)ii ^^a^ ,s»>i^.
to 9:00 p.m. on October
27, November 3 and No- k_ .^_
vember 10, in Nourse v '^ '
Auditorium at Com- X^-
merce High School,
Hayes Street and Van
Ness Avenue. The in-
structor will be Regi- j^f^^ President
nald Y. Alexander, pub- j Howard Patrick
lie schools specialist in
sales training.
Co-sponsors with RMA are the Retail Dry
Goods Association of .San Francisco and the
Distributive Education Department of the
San Francisco Public Schools.
Persons eligible to attend are those who
are engaged in store work, in any form of
selling goods or services where the customer
Sales-Minded Persons
ic Co-Sponsored by RMA
is contacted, or in the distribution of goods.
Here's the program:
October 27
Topic: "How Do You Measure Up?"
Moderator: J. Howard Patrick, president,
Patrick & Co.
Panel: Richard M. Oddie, director, Small
Business Advisory Service, Bank of Amer-
ica N.T. & S.A.; J. H. Fee, Roos Bros;
John D. McKown, Redlick Furniture Co.
November 3
Topic: "What People Buy"
Moderator: Jerome P. Newbauer, Davis-
Sehonwasser Co.
Panel: Wm. J. Ahem, Hale Bros.; Jean
Nager, I. Magnin & Co.; George S. Stroud,
Hastings.
November 10
Topic : "Let the Customer Buy"
Moderator: Ray S. McConnell, Robt. S. At-
kins Co.
Panel : Herb Sommer, Sommer & Kauf mann ;
Doris Dozier, The White House; C. Alvin
Glass, Kay Jewelers.
Persons interested should contact R. Earl
Thompson of the Distributive Education De-
partment, 135 Van Ness Avenue, or telephone
him at UNderhill 3-4680, Ext. 243.
Chamber's Plastics Book
Gets Favorable Response
The Plastics Industry Dirt'ctory I'f the San
Francisco Bay Region, issued by the Cham-
ber's Industrial Department, has directed the
attention of many of the nation's leading cor-
porations to this rapidly expanding section
of the Bay Region economy.
During the past month more than 500 re-
quests for the directory have poured into the
Chamber's Industrial Department from all
over the nation by telephone, telegrams and
letter. "Requests for the directory have been
received from the leading corporations con-
cerned with the plastics industry," according
to M. H. Scott, Chairman of the Chemical
Industries Section.
The directory, the first of its kind in the
Bay Region, lists 141 firms in the Region's
fast-growing plastics industry. It contains
detailed information on each firm listed to
aid individuals or companies seeking produc-
tion facilities or services.
Fair Ennployment Meet
A Presidential F.xecutive Order requiring
federal contractors to give equal employment
regardless of race, religion, color or national
origin was explained by federal officials
October fi at a joint meeting of the Cham-
ber's Industrial and Domestic Trade Com-
mittees with the Federated Employers of San
Francisco.
The non-discrimination order becomes ef-
fective December 3. Government contractors
must post in conspicuous places Government
notices setting forth the provisions of the
non-discrimination clause, it was pointed out.
In addition, the contractor must agree to in-
sert the provision in all subcontracts, except
those for standard commercial supplies or
raw materials.
CopieK of the executivo order and the non-
discrimination clauNc lire available in the
Chamber InHuvlrial Dcparlmt-nl — EXbrook
2-l.'>ll. ExI. H7.
Bay Area Industry Still
Expanding at High Rate
Industrial development in the San Fran-
cisco Bay Region continues at a high rate,
the Chamber's Industrial Department re-
ported this week. Though slightly below a
record year, the expansion is comparable to
all years from 1946 through 1952.
San Francisco in August did not record any
new plants but did have four expansions, and
additional amounts to four previously re-
ported projects, for a month's total of
$2,979,399. The four expansions provided 31
new jobs. In capital investment, the amount
is more than 100 per cent greater than in
-August of 1953.
The 12-County Bay Region recorded 51
projects: 18 new plants totaling $8,37(),(>00
and 33 plant expansions totaling $5,287,.399.
Diversification was great: "everything from
bird leg bands to the latest wonders of elec-
tronics, transistors," according to the report.
Northern California during August re-
corded a total of f>l projects: 21 new plants
totaling $8,591,500 and 40 expansions total-
$fi,611,.S99. Recent announcements of large
acreage options by outstanding manufactur-
ing firms give assurance of a "fine industrial
future" for the northern counties of Cali-
fornia.
The cumulative totals, January through
August, 1954, are as follows:
6« JoK>
S«n Franciaco
Id New Plinu
4H Eipjn«iuni
S 1. 291,000
11.0>0,S99
!S Projcci.
B.y R.«on
Vl Now PUnli
244 ERpaniion*
»I4.37),8W
sn.joi.wo
M.7J0,(1IJ
Hi PlOKCU
Northmi Caliloniu
m Nr« Pl»nl.
:"< E.r-n„..n,
SS7,OS2,n)
s«o.)2i.3aa
)«.4II}.0I1
42> Pioiccu
iv«.ao<.2i)
Chamber Spearheads S.F.
Shipbuilding Hearings;
Urgent Work Needs Told
National defense preparedness requires
that West Coast shipyards be given an equi-
table share of shipbuilding and repair work
in order to maintain their facilities and
skilled labor force, W. P. Fuller, III, Chair-
man of the Chamber's Shipbuilding Commit-
tee, told a Congressional Subcommittee here
October 6.
The special Shipbuilding Subcommittee of
the House Merchant Marine Committee con-
ducted hearings on the Pacific Coast to pro-
vide Congress with a clear and documented
picture of shipbuilding facilities and prob-
lems. Members of the Congressional Sub-
committee are Chairman Thor C. Tollefson
and Donald Magnuson. Washington; Walter
Norblad, Oregon; William S. Mailliard and
John F. Shelley, San Francisco; and John J.
Allen, Jr., Oakland.
A Chamber Subcommittee headed by T.
Douglas MacMuUen coordinated the testi-
mony of San Francisco interests. Testimony
was given by representatives of the 12th
Naval District, .American Legion, Veterans
of Foreign Wars, Marine Exchange, Inc.,
Bethlehem Pacific Coast Steel Corp., West-
winds Inc., Bay Cities Metal Trades Council,
Pacific American Steamship -•Association, and
Propeller Club of the U.S., Port of San Fran-
cisco.
In summarizing the testimony, FulU'r
stressed the importance of shipbuilding to
the Bay Area economy and stated that the
facilities and skilled labor force can be main-
tained "if we could have continuity in a ship-
building program."
At a luncheon honoring the Congressmen,
co-sponsored by the Chnmber, Chairman Tol-
lefson told an audience of 250 of the need for
educating both the people and Congress to
the vital need for a healthy merchant marine
and a continuing program of ship construc-
tion. They are essential fur national defense
pnd a healthv economy. Tollefson said. In
both World Wars the shipbuilding program
cost mpny t'mes more than it should have.
-As another war threatens, we still are not
building ships on a continuing-program basis
the Congressman stated.
Chamber to Co-Sponsor
Navy Day Event Oct. 27
Fleet Admiral Chester W. Nimitz will be
accorded a civic tribute at a Navy Day
Luncheon Wednesday, October 27, in the Gold
Room of the Palace Hotel, to be co-sponsored
by the San Francisco Chamber, the San Fran-
cisco Council of the Navy League of the
United States and the San Francisco .Adver-
tising Club.
Robert R. Gros, San Francisco Navy Day
Chairman, will preside at the colorful event
which will also mark the city's tribute to the
United .States Navy.
Among ranking navy ofTicers to bo special
guests will be Vice Admiral Francis Stuart
Low, Commander. Western Sea Frontier and
Commander, Pacific Reserve Fleet; and Rear
.Admiral John R. Redman, Commandant. 1 2th
Naval District.
KrKorvatinnx at >2..iO each may be made
at .inv of Ihe three sponKoring orKanizalions.
Fridoy, October 15, 1954
BAV REGIOnr BUSINESS
Citizens Asked to Note Accomplishments of
United Nations During U.N. Week, Oct. 17-24
A.C.C.E. OFFICERS: Russell E. Pettit
(center), manager of the San Jose Chamber
of Commerce, is shown at the close of the
recent 1954 Conference and 4l)th Annual
Meeting of the American Chamber of Com-
merce Executives in San Francisco, receiv-
ing congratulations of the newly-elected
A.C.C.E. officers at the conclusion his own
term as President. The 1954-55 A.C.C.E.
President is Lester Milligan (far left), sec-
retary-treasurer of the Mason City, Iowa,
Chamber. Second from left is Ray H. Weis-
brod, executive vice president, Milwaukee
Chamber — Vice President. Fourth from left
is Harry R. Hall, executive vice president,
Dayton, Ohio, Chamber — Secretary-Treas-
urer. At the far right is William S. Johnson,
executive vice president, Jacksonville, Fla.,
Chamber — President Elect for 1955-56.
The San Francisco Chamber hosted the na-
tional gathering, first to be held here. A
number of social events and sightseeing tours
arranged by the Chamber enlivened three
days of sessions which produced noteworthy
discussions and studies of modem, efficient
chamber of commerce operation.
Port Authorities of U.S.
To Meet Here Oct. 25-29
San Francisco will be the setting, October
25-29, for a convention of public port and
harbor agencies whose annual meetings af-
fect the course of mari-
time affairs from Can-
ada to Chile.
^- •■ The American Asso-
r j^k*| elation of Port Authori-
iV» P~0 f ties, comprising more
than 10(1 major ports in
12 pan-American na-
tions, will gather here
for major conferences
on harbor development,
cargo handling, trade
promotion and other
Host: Port Director hemisphere wide prob-
RobertH.Wylie lenis.
John B. Watson, President of the San
Francisco Chamber of Commerce, will join
city and state officials in greeting an ex-
pected 300 delegates as the convention opens
Oct. 25 at the Fairmont Hotel.
Heading a ro.ster of military, maritime and
diplomatic speakers at the international port
meeting will he Major Gen. Paul F. Yount,
U.S. Army Chief of Transportation; Brig.
Gen. E. C. Itsehner, U.S. Army Assistant
Chief of Engineers; Don Fernando Bercke-
meyer, Peru's ambassador to the United
States; Hugh Gallagher, Matson Lines execu-
tive and President of the Propeller Club of
the U.S., and Herbert D. Armstrong, assist-
ant to the Board Chairman of Standard Oil
of California.
San Francisco Port Director Robert H.
Wylie is president of the port association.
The Board of State Harbor Commissioners
is acting as official host to the convention.
Urging serious observance of United Na-
tions Week, October 17-24, J. D. Zellerbach,
former San Francisco Chamber Director who
is Chairman of the Northern California
Council of the American Association for the
United Nations (A.A.U.N.), today declared
U.N. to be "the world's biggest chance" and
asked for San Franciscans' solid support of
the universal organization.
"Next week — U.N. Week — is a good time
to turn back the pages slowly on U.N.'s nine-
year history and examine some of the many,
many concrete and highly worthwhile goals
it has achieved," said Zellerbach.
"Next week is a good time to prove to
yourself that United Nations is the world's
big chance to turn its back on wars, to live
in peace, even as you in your own home
would live; a good time to resolve to give
strong support to our leaders in U.N. — to be
positive, not negative; to be optimistic, not
pessimistic.
"Those are attitudes that will help U.N. to
succeed in the long run."
Zellerbach, who is also Chairman of the
San Francisco Chapter of A.A.U.N., said the
local chapter's President, Frederic Cromwell,
has spearheaded a comprehensive program of
U.N. observances for next week through a
San Francisco Committee for U.N. Week
chairmanned by Walter A. Haas, Jr. Henry
Grady, Jr., is program chairman, he said.
Adlai Stevenson will speak on United Na-
tions on the William Winter KPIX television
show on Sunday. Flag-raising ceremonies
Monday at Union Square will officially open
the Week. Special luncheons, meetings, radio
and television programs and district mer-
chant observances will be held throughout
the week, climaxing with the Bay Area Char-
ter Revision Seminar Saturday at San Fran-
cisco State College (Creative Arts Bldg. on
Holloway Avenue).
For U.N. moving pictures, literature or de-
tailed information on the l^N. W'eek observ-
ance, those interested should contact the local
A.A.U.N. office, 421 Powell Street, telephone:
EXbrook 2-6342.
Chamber Cites Urgency
of Bay Water Situation
Expressing alarm over "increasingly acute
needs" of San Francisco and other counties
of the Bay Region for an adequate water sup-
ply, the San Francisco Chamber of Com-
merce this week urged that the State-ap-
pointed commission now studying a proposed
system of barriers should develop an alter-
nate plan of water supply in case the barrier
scheme is found impracticable.
If the commission does not develop such an
alternate plan promptly, action should be re-
quested of the Legislature, the Chamber's
Board of Directors declared.
Water needs of the 12 counties are urgent,
said Glen Ireland, Chairman of the Cham-
ber's Technical Projects Committee, because
of continuing rapid growth in population,
increasing agricultural development and fur-
ther rapid industrialization.
Instructing its staff and standing commit-
tees to "work actively" for the continued de-
velopment of adequate water and other natu-
ral resources "through coordination of pro-
grams by existing federal, state, local and
private agencies," the Chamber's Board said
it v.-ould strongly oppose creation of federal
regional authorities in California or in any
other part of the United States, as it has in
the past. (The Chamber advocates that the
Central Valley Project be taken over by the
State of California.)
Other points of the Chamber's announced
policy, a reaffirmation, were:
1. that a "complete study" should be made
to assure an adequate supply of water for
"all necessary purposes" for the 12-county
Bay Region;
2. that its Technical Projects Committee
should continue to give special attention to
technological developments (o make use of
Bay and ocean water for domestic and indus-
trial purposes.
I'llllllIlllltllllllllllllllllllllllllllllllllllllllllMlllllllllllllllllllllllllllllli^
I Hitting the High Spots j
i With Wall Brown §
ABOUT 20 MEMBERS of the Chomber's Chemicol
Industries Section today are participoting In the
Section's annuol field trip to Bay Area plants.
They're visiting the P.G. & E. power plant, Kaiser
Magnesia plant and Kaiser Refractories, oil at Moss
Landing, and the Kaiser Dolomite plant ot Natlvi-
dod. Joe Gumz of P.G. & E. and Al Byrns of Kaiser
Aluminunn and Chemical made arrangements . . .
PRESIDENT WATSON of the Chomber is a member
of the Boy Area Citizens Committee for United
Notions Charter Review, whose seminar is to be con.
ducted tomorrow at SF State College . . . THE
CHAMBER'S Retail Merchants Assn. Managing Di-
rector, Harold V. Starr, was honored by being named
presiding officer at last Friday's and Saturday's
annual meeting of the Colifornia Retail Trade Asso-
ciation Executives in Santa Cruz . . . "THE BIBLE:
Best gift God has given to man" is the theme of
National Bible Week. Oct. 18-24, according to the
Laymen's Notional Committee which annuolly spon-
sors the observance . . . S.F. SOCIETY OF PRINT-
ING HOUSE CRAFTSMEN recently named as the
"Outstanding International Craftsman of the Year"
Haywood H. Hunt, a charter member of the locol
Society whose leadership in the printing industry
bridges o full third of o century.
Seattle World Trade Meet
Eighteen San Franc'sco world trade execu-
tives, bankers and shipping officials will at-
tend the fall meeting of the West Coast For-
eign Trade Group in Seattle October 21-22.
Current international trade developments
and problems will be the main topic, accord-
ing to James .S. Baker. President of the
C'hamber's World Trade Association.
Washington, D.C., officials who will attend
are: Marshall M. Smith, Deputy Assistant
.Secretary of Commerce for International
.Affairs, and from the Bureau of Foreign
Commerce, Director Loring K. Macy; Emil
K. .Schnellbacher, Director, Office of Intelli-
gence and Services; John C. Borton, Director,
Office of Export .Supply; Eugene M. Brader-
man, Director, Far Eastern Division.
BAY REGION BUSINESS
Friday, October IS, 1954
Honolulu Visitors Due
Here October 21-22-23
(Continued from Page 1)
session, devoted to a study of ways and
means of increasing trade, will be:
Dr. J. E. Hobson. Director of Stanford Re-
search Institute, "Community of Economic
Interest Between Hawaii and San Fran-
cisco"; Paul A. Bissinger, Vice President and
Director, Bissinger & Co., "Transportation
and Distribution via San Francisco"; Cham-
ber First Vice President Charles S. Hobbs,
President, Hale Bros. Stores, "Merchandis-
ing Hawaiian Products"; Almon E. Roth,
Roth and Bahrs, "Bay Region Labor Rela-
tions"; and Walter Swanson, Vice President
and General Manager, San Francisco Con-
vention and Visitors Bureau, "Tourism and
Hawaii."
Highlight: "Cinerama"
In addition to the business session and
luncheon, the Honolulu visitors will be enter-
tained Thursday at receptions and a Cine-
rama showing in the afternoon.
Friday morning, October 22, they will
cruise the Bay aboard the Great Golden
Fleet. Following luncheon at the Cliff House,
the guests will tour the U.S. Mint.
On Saturday the San Francisco Chamber
will entertain their Honolulu guests at the
Stanford-Washington football game at Palo
Alto.
Frank Pellissier Named
"Livestock Man of Year"
(Continued from Page 1)
Cisco's recognition of the importance of the
livestock industry to California.
Mr. Pellissier was selected, according to
Carl L. Garrison, Chairman of the Chamber's
Livestock Man Award Section, "because he
is a successful, long-time dairyman whose
work has contributed greatly to the success
of California's livestock industry; he has
been outstanding in his operations and rela-
tionships: and he has contributed impor-
tantly to the industry through extensive civic
and organization affiliations."
General manager of the Pellissier Dairy
Farms in Whittier which he founded in 1930,
Mr. Pellissier earlier was manager of the
Los Angeles Creamery. One of his finest
achievements was the breeding and develop-
ing of "Pansco Hazel," Holstein champion
cow, which won blue ribbons for advancing
the Holstein breed.
Mr. Pellissier is Director of: the Cali-
fornia Dairy Institute, the California Dairy
SAN FRANCISCO STATE COLLEGE
San Francisco Progressogram"
No. 11
NEW S13,()()(),000 CAMPUS DEDICATED
San Fr.incisco State College, founded in 1899. formally dedicated during
the week of October 10-16. 1954. a new 9-l-acre-$ 13.000,000 campus, described
as one of the finest college plants in the nation.
The San Francisco Bay Area is the home of some of the world's leading
educational institutions. Few areas in the world offer liner or more diversified
educational opportunities. The new San Francisco State College plant repre-
sents an unusual achievement in cooperative endeavor among the city's business
and civic leaders, elected officials and administrative staff of the college.
One of the important programs at the college is in Business. In 1950 the
Chamber and its World Trade Association cooperated in establishing a School
of World Business to train Import-Export executives.
Pictured above is the new College I'nion Building (top) with the Park
Merced Tower apartments in the background and (bottom) the Natural Sciente
building. The college has an enrollment of ''.350. some 600 employes and an
.mnual operating budget of over $3.00(1.000.
*A resular fedture . . . Asi the Chamber for Rtprintt:
EXbrook 2-(5II, Roearcb Depl., Eil. 1) or 14.
Council and the Producers Livestock Market-
ing Association of Utah. He has also .served
as Director of the California Farm Bureau.
He is Chairman of: the Dairy Research
Council Research Committee, the Great
Western Livestock Show Committee, and the
Extension Committee Holstein Freisan Asso-
ciation of America.
.■Vmong numerous other honors, he was ap-
poined by former Governor Earl Warren and
re-appointed by Governor Knight to the Cali-
fornia Livestock Sanitarv Committee.
I Calendar — Chamber Events
October 15-29, 1954
BUSINESS-EDUCATION COMMITTEE- OcK.bcr I <
R„„m Zim. Ch.i-nKr, 11 'in-i; n,i„r,
TIDELAND SUB COMMnTEE IKu.btr m. P.,1,,.
H.,i.-I. IM' p,m
TECHNICAL ADVISORY COMMnTEE — October is
. C.hy So
i: n
ARMED FORCES COMMITTEE OciuK-r I". Officer
CI.,).. I'r..iji.,. l: no..r,
STREET. HIGHWAY AND BRIDGE SECTION Ociu
I-. r ;". R,..,m ;n.i. f:h..r,h.i, IM, ■,.■.!: n.K.n
Agenda: Ili>.-u»«ion I'l H„. iiirninilt
HONOLULU TRADE DELEGA-HON Ocluhrr 21-2:
..Ml i„ S F under iii.p I (:h..mbcr'. Hi.aiian Affair
SectLin
BAY
REGION
BUSINESS 1
WALTER 1. BROWN. Editor
Ralph S
CiMi. Jr..
Aii'l Editor
Published
evory c
Iher w«ek
at 333 Pine St
San
Francisco
Zone 4
County o
San Francisco,
Call.
lomla. T«l«phon«
EXbrook
2-4511. (Subucriptlon, |
On» Dollar a year
.) Enlerad
a» Second Clas
mal-
ter April
26, 1944.
at the Po
St Olllce al San
Fran-
CISCO. Cahfomja,
inder the
act oJ Match 3,
1879
U. S. POSTAGE
Ic PAID
San Francisco, Calii
Permit No. 1880
RETAIL SALES CUNIC BEGINS: <,
n,i..Kr :-. ■-'. p m
NAVY DA^ LUNCHEO.N PjIjcc
Hi(h School
- Oclubcr n.
VOLUME II • NUMBER 22
OCTOBER 29, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
CHAMBER BALLOT RECOMMENDATIONS
FOR MUNICIPAL AND STATE MEASURES TO APPEAR ON THE NOVEMBER 2. 1954. BALLOT...
PROPOSITION A Vote YES
Exhibit Hall Annex
Would proiidi: Si.2"5,(«W in botid jiiiidi for
coiislllicliou of a 144,000 iqnare foot exhihilioil
hall under the south half of Civic Center Plaza
and Groie Street in front of the Civic Audi-
torium, full) utilizing Civic Auditorium without
m.irring the Plaza.
The city has been unable to get 11 of the nation's
largest conventions and exhibitions because ot lack
of space; and nine large conventions the city now
secures from time to time may be lost if the space
is not increased. Enlargement is badly needed in
order to compete with other major cities. The im-
provement will benefit hotels, cafes, union organ-
izations, retailers — and virtually ever>' other busi-
ness in the city, either directly or indirectly.
PROPOSITION B Vote YES
Recreation Center Bond Issue
Aiilhorizes S'i .»'«),(»«' in bonds for construction
of a large stadium for baseball, football, pageants
and other public assemblages.
San Franci.sco should have a modern recreation
center. It would provide a badly needed modern,
all-purpose stadium. It would also be the first major
step toward bringing major league baseball to San
FREE RETAIL SALES COURSES now bdng
olTered at Commerce Hi.nh School are described
lo .Miss Camilla Zoul, City of Paris saleslady, by
representatives of organizations sponsoring the
evening series— (left to right), Karl Stull, Man-
aging i)irecior. Retail Dry Goods Assn.; R. Earl
Thompson, Distributive Education Dept., S. F.
Public Schools; and J. Howard Patrick, President
of the Chamber's Retail Merchants Assn.
The first session, held Wednesday night, was
moderated by Patrick and had as panel members
Richard M. Oddie, J. H. Fee and John D. Mc-
Kiiwn. November i and 10 sessions will he
moderated respectively by Jerome P. Newbauer
and Ray S. McConnell, » ith these panel members:
William J. Ahern, Jean Nager, George S. Stroud,
Herb .Sommer, Doris Dozier and C. Alvin Glass.
Reginald 'V'. Alexander, specialist in sales train-
ing, is the instructor.
Francisco, a magnet that would draw hundreds of
thousands of additional visitors to the city each year.
Not a cent will be spent until a major league base-
Kill fr.inchist is obtained.
PROPOSITION C Vote YES
Son Francisco Hospital Bonds
Provides for a S'y.HiO.^OO bond issue for mod-
ernization and rehabilitation of San Francisco
Hospital.
Immediate modernization of the Hospital is neces-
sary and important. Over a million dollars are re-
quired for health and fire precautions alone; there
is a need for remodeling and other projects to im-
prove operating facilities; obsolete and worn out
facilities must be replaced. There is no known oppo-
sition to this proposition.
PROPOSITION D Vote YES
Laguna Honda Home for Age Bonds
W'oidd provide for a S^.47'y,O00 bond issue to
remodel luo ward buildings to accommodate a
large number of hospitalized and chronically ill
indigents, lo remodel or replace obsolete facili-
ties, and to provide general rehabilitation for the
Home.
As with the San Francisco Hospital, rehabilitation
and modernization of the Home is badly needed.
There is no known opposition to this Proposition.
PROPOSITION E No Recommendation
Employment for Blind Persons
A proposed Charier amendment uhich uoiild
provide for civil service examination for positions
which blind persons could fill, and for a policy
by the City and County of encouraging the hiring
of blind persons.
PROPOSITION F Vote YES
Increased Salaries for Supervisors
Would increase salaries of II members of the
Board of Supervisors from the present Charter-
fixed rale of $2,400 a year to $5,000 a year.
Giving the first salary increase for Supervisors in
40 years, this measure would provide compensation
more in line with the broadened scope of govern-
ment and the greater responsibilities and demand
for ability inherent in a Supervisor's position today.
Elsewhere in the county the taxpayer pays the sal- .
aries of both city councilmen and county super-
visors. In San Francisco a Supervisor does both
jobs, yet draws one salary. Higher salaries would
draw a larger number of able men to serve as
legislators.
(Continued on Page 3)
GEN. MATTHEW B. RIDGWAY, USA
Chief of Staff
U.S. ARMY
will speak on
"THE ARMY
ASA
FORCE FOR PEACE"
LUNCHEON, FRIDAY, NOVEMBER 5
12:10 P.M.
GARDEN COURT • PALACE HOTEL
Ladies' Day Tickets $3.00
Coll or mail check ond stomped, self-oddressed
reply envelope for tickets to Commonwealth
Club of California, St. Francis Hotel
Sponsors:
Commonwealth Club. Son Francisco Chamber of
Commerce, San Francisco Bay Area Council, ond
a number of military organliotion of Narlharn
California
Business-Education Day Slated
For Nov. 5 Attracts New Firms
Many San Francisco Business firms will
be participating for the first time in the
annual Business-Education Day program
next Friday, November .5, when some 3,.500
local school teachers wilt get a briefing by
top management on the
operations of the free
enterprise system.
Increasing interest on
the part of management
in the B-E Day program
is indicated by the num-
ber of new companies
among the nearly 2.50
participating, according
to John .\. Remick, B-E
Day Committee Chair-
man. The fifth annual
li-E program is being
sponsored by the Cham-
hcr and the San Francisco Unified School
District,
A record number of teachers will visit
plants and offices this year, Remick reported.
For the first time in recent years some 250
members of the faculty of City College of
San Francisco will participate, as well as
facult.v meinbers of San Francisco College
for Women and parochial schools. Public
.schools will be closed for the day.
CS
^
John A.
DEFEAT MclAIN'S PROPOSITION 4! VOTE "NO" NOV. 2! VOTE EARLY!
BAY RCGIOIV BUSINESS
Friday, October 29. 1954
General Business Activity
FOR SEPTEMBER AND THE FIRST NINE MONTHS OF 1954 ^
TREND
The momentum of general business in San
Francisco carried the nine month's cumula-
tive activity to practically the same level as
that of last year. The Bay Area during the
same period missed last year's level by about
2% despite substantial improvements in the
early fall period. San Francisco bank debits,
retail department store pales and fore'gn
revenue tonnage of the Port equalled last
year's cumulative level; electrical energy
sales, commercial and industrial gas sales
were slightly above last year; and building
permit value, market value of stock ex-
change transactions, airport traffic, truck
movements, intercoastal and coast -wise rev-
enue tonnage, Golden Gate Bridge traffic
and tourist inquiries made strong gains. The
San Francisco Chamber of Commerce activ-
ity index for the nine month's activity of
124.0 was 0.4'r below a similar period last
year; the September index amounted to 126.1
compared to 12(i.7 in August and 128.6 last
September. In the Bay Area, employment
average for the first nine months settled
2.27c, but the service industry employment
was up 2.1'(, agriculture, 2.8'/r, and fin-
ance, insurance and real estate, 0.5%; de-
partment store sales were off 2%, ship
arrivals, 7.8' c, and freight car movements,
6.8%, but dwelling units authorized in the
nine bay counties were 30% ahead of last
year.
CONSTRUCTION AND REAL ESTATE
San Francisco building permit value in
September amounting to $6,020,380 was up
44.3%. New residential construction ac-
counted for $1,542,600 and provided for 151
dwelling units of which 92 were single-fam-
ily, 4 two-family, and 55 multi-family types.
New non-residential accounted for $3,146,564
and additions, alterations and repairs for
$1,331,216. The nine month's total of 6,496
permits valued at $44,943,779 represented
an increase in value over last year of 25%,
but the number was only slightly above;
residential accounted for .$18,751,096 of the
total and provided for 1,951 dwelling units;
this was an increase of 58.7'; in amount and
67.3% in number of dwelling units over a
like period last year. September nine-county
dwelling unit starts based on preliminary
reports of the U.S. Department of Labor
amounted to 3,650 compared to 3,767 in Au-
gust (revised). This brought the nine
month's cumulative to 30,646 compared to
23,561 a year ago or an increase of 30.1'f.
EMPLOYMENT
Kmploynient in the six-countv metropoli-
tan area in September amounted to 1,021,500
according to the State Department of Em-
ployment preliminary estimates, an increase
of 3,400 over August, but 24.200 under Sep-
tember last year. The nine month's activity
of 1,004,12(1 was 22.220 below a year ago,
the manufacturing industry accounting for
about one half of this shrinkage and the
transportation, utility, government, con-
struction and trade for most of the balance.
However, the service industry group, agri-
culture and financial groups' nine-month's
average was 5,120 above a year ago.
TRADE
Department store sales moved ahead of
last year in the leading metroDolitan areas
of California during the four weeks ended
October 9th. Saii Francisco sales were up
7''f, metropolit.in sales, 6'r, Los Angeles
area sales, 1' f and 12th District. 4'>. Sales
for the year through October 9th in San
Francisco tied last year, the best of any
major city in the 12th District. District sales
were off '■Vft . I'acifir Coast merchant whole-
saler sales during .\ugust surpassed July
sales 5'( , and Aujtust last year by 8'r , com-
pared to 1% and 6'' respectively for the
nation as a whole.
FINANCE
September bank debits in San Francisco
amounting to $3,204,759,000 were above the
August total of $3,172,243,000 but below last
September's $3,293,640,000. The nine month's
cumulative transactions, both in San Fran-
cisco and the 12th Federal Reserve District,
were practically the same as a year ago. San
Francisco Stock Exchange September trans-
actions of 1,300,977 shares and market val-
ue of $23,911,087 — were fewer in number
but the value was nearly 50% above last
September: the nine month's cumulative of
$213,427,566 was 38% above a year ago but
the number of shares was oif one-fifth.
TRANSPORTATION
Truck movements in the Bay Area in Sep-
tember were 4% above a year ago but
freight car movements were down 9.3%. San
Francisco International Airport plane traf-
fic in August (latest) were up 13%, passen-
ger traffic, 14.6%, air mail loaded, 4.3%,
and air freight, 25.7' f. Golden (Jate Bridge
vehicle crossings were up 6.1'' but the Bay
Bridge crossings when compared to last
year's abnormal use of private autos result-
ing from the Key System strike during July
27 - August 7, were off 9%. Total traffic of
both bridges for the nine months was only
0.8'; below a year ago. Out-of-state pas-
senger cars entering Northern California
gateways during September amounting to
85,445 were 2.1% above last September.
Port of San Francisco revenue tons were up
lO'r in September compared to last year
and foreign revenue tonnage, 9.7',;.
UTILITIES
September industrial and commercial gas
sales in San Francisco topped last year by
9.5% and electrical energy sales by 3.5', f.
Industrial and commercial water sales were
up 3.5% and residential, 1.5%.
CONSUMER PRICES
September quarterly consumer price index
for San Francisco reported by the U.S. De-
paiiment oi Labor ai.iouute.j m ll.'>.:i und tJ
il6.5 in September last year.
SEPTEMBER BUSINESS ACTIVITY IN SAN FRANCISCO
BRANCH OF ACTIVITY ,.,,4 '',qU ,,,j ',„,
•GENERAL BUSINESS ACTIVITY 1947-49
Ay.=lC
0
Number
Value
Value
126.1
689
i',o:o.380
l,5j;.600
151
92
J.146.56J
1.J51.216
—1.9
—1.2
44.3
51.7
51.0
61.4
248.5
— «0.9
124.0
6,416
44.943.7^9
18.751,096
1.951
796
16.938.246
9,254,435
—0.4
25.2
Single-Family Units. New.
Non-Residential. New „
Addns.. Alterations and Repairs
.Number
— Value
— Value
22. «
32.0
REAL ESTATE -Deeds Recorded
.Number
1,311
—9.8
12,645
—100
•RETAIL DEPARTMENT STORE SALES
Index
114
—2.6
105
—1. 11
SOOO
3.204.759
2.285.847
1.300.977
23.911.067
—2.7
—34.2
—7.2
49.6
28.007.180
23,826.581
10.913,268
213,427,556
Postal Receipts _
S. F. Stock Exchange
i
...Shares Traded
Market Value S
16.5
—20.8
38.1
:OMMERCIAL FAILURES
.Number
18
63.6
140
26.1
INDUSTRY TREND— 6 Boy Area Counties
Mani,f.Krurinc
Total Employed
s iDolLiisl
.-(Employment )
l.U2l.5O0(p)
83.48(al
215.70D(p)
A6.000(p»
(.5.40O(p)
I7l.300(pl
-1.200(p)
212.100(pl
I10,700(pl
23.400(pl
85.300(pl
2.400(p)
—2.3
2.9
— 6!o
0.0
— 0.9
—0.6
1.6
—3.4
6.4
0.0
1,001, 120(p»
20f>.930(pl
(:.655(ri
-l.l-oipi
;iiq,v-('(ri
Il0,i20(pt
;o,6oo(p)
86.0-0(pl
:.2ooip)
-2.:
Finance. Ins.. Real Estate
Retail Trade
Wholesale Trade
Ser\'ice
Trans., Comm. & Utllllt..
0 '
Govt.— Fed.. Slate, (it:.
Other
—1 .'
TRANSPORTATION Frt. Car Movements
S F Airport Pi.incs In and Out
PassenKcis Off and On
Number
.Number
.Number
Lbs.
Lbs.
Lbs.
_Numh«r
13.03-
11.53^111
216.5-7(al
2.414.994(a)
^21.291(al
4.|55.52^(al
9l.8ft«
no.o
8V.445
—9.5
13 1
146
4.3
—9.S
4.0
2.1
120 626
84,e85(bl
l.4n.220(bl
18.382, 56l(bl
3,988, ll'6(b>
2-,921.330(b(
810 414
142.5
613.818
— KJ 1
11 '
8 -
Air Express Loaded & Unloaded..
Air Freight Loaded & Unloaded..
10
— 14
Out-of. Stale passenger car entries into N.C. Number
— 1 ■
4-3.621
13.624
30.346
22-. 383
lo.n
32.4
— 17.9
9.-
4.041.591
100.823
(52.211
2.011,883
Coaslvvise
Interronstal
Foreign
.... Revenue Tons
Revenue Tons
Revenue Tonj
11 '
— « ■
CARGO VESSELS IS. F. Boyl— Arrlvalt
.Numbei
JKO
1.-M.4I6
l.l4''.6m.}00
119
16n. 368.000
— 10.4
— IJ,«
9.1
3.3
5.3
3.330
16,817,863
II,»«0,794,000
l.'i
1.4)7.678,000
— : '
UTILITIES-lnd and Comm. Gai S!«lei
•Elcc, Energy Sjtleji- k w. hours
Water Conaumpllon— Comm. and Ind
Cu Ft.
Index
Cu n
— 0 ;
NEW DEVELOPMENTS Touhat and Settler
Bay Rridsc Vehicle CrnuB'ngs
Goitlrn Gate Rrl'lKc \*ehlrle Crossings
Inq. No,
Number
.Number
-21
:.6S2.69'
1.112.38}
—9.3
—9.0
6.1
10.407
23.176.638
9,19«.09-
-\
FRUITS AND VEGETABLE RECEIPTS
r.iloi.
1.892
—7.7
16 533
— «
LIVESTOCK SLAUGHTER >lnsp DIsts i
Number
1 30.0001 a 1
2.4
l,0-3.«»(bl
— <■
••; F. LIVING COSTS -,^11 licmt
•RETAIL FOOD
.....IndtJ
Index
116 2
114 1
-<16
-0 1
116 5
!' ■
"\r» Vf't* M'M' 40 Avrriter — loot ipt
rtehmn.r* lii A
".">' -•
Bjm. n
■••—""■•"-'
n d,
RRXRARm nrPARTMKVT. SAN mAvriRTO rRAMnrR or roMMr.RC-K
Friday, October 29, 1954
BAY REGION BUSINESS
"LIVESTOCK MAN OF YEAR": Fi a
Pellissii-T (fourth from left), prominent
dairyman and civic leader of Whittier, South-
ern California, has been given this title by
the Chamber's Agricultural Committee and
will be publicly honored at "Chamber of
Commerce Night" at the Grand National
Livestock Exposition tomorrow night ct the
Cow Palace. President John B. Watson of
the Chamber will present the Award. Others
':: tho award winner at a recent luncheon
given in his honor are, left to right, Porter
Sesnon, president, No. 1-A District Agricul-
tural Assn.; J. W. Mailliard, III, Chairman
of the Chamber's Agricultural Comm.; Pa-
tricia Lyttle, Livestock "Queen"; Pellissier;
Supervisors Matthew C. Carberry, Harold
Dobbs and John J.Ferdon; and Wilson Meyer,
vice president, No. 1-A District Agricultural
Assn.
Jomes Q. Brett (left) receives Realtor
Lloyd D. Hanford.
Award to James Brett
Chamber Director James Q. Brett, partner,
Coldwell, Banker & Company, has been
named by the Institute of Real Estate Man-
agement as the "Outstanding Industrial Real-
tor in California in 1954."
Mr. Brett, who serves as Chairman of the
Chamber's Industrial Development Commit-
tee, received the ward at a banquet October
12. It was presented by Lloyd D. Hanford,
President, San Francisco Real Estate Baard.
Mr. Brett joined Coldwell, Banker & Com-
pany in 19-38. He became manager of the
Industrial Property Department in 1940 and
was admitted to partnership in 1952.
He is a director of the San Francisco Real
Estate Board, the Society of Industrial Real-
tors and the American Society of Mechanical
Engineers.
CHAMBER BALLOT RECOMMENDATIONS
(Continued from page 1 )
PROPOSITION G Vote YES
Chief Admin. Officer — Appt. & Removal
\\'o:ild revise procedure in appoitltmeill und
icnioiul of Chief Admiiiislraliie Officer by re-
tjuiriiiji mujorily confirmalion of Mayor's dp-
poiillee hy Board of Superiisors; hy remoi.ng
preftnl provision thai this officer he a California
resident: and by providing for removal from oj]ice
hy Mayor and a majority of Board of Supervisors
members.
.As the Charter now stands, successors to
the present Chief .Administrative O-Ticer
must be drawn from a limited region — Cali-
' ;n — and would secure their positions
by Mayoral appointment: further, they
I not be removed except by recall or a
iijrds vote by the Board of Supervisors.
liition G will correct these acknowl-
I deficiencies.
PROPOSITION H Vo»e NO
Health Department Pensions
II onlil f;,.iijl 10 1,1 .imhidance drivers and situ-
',1 the Health Deparlmenl's Emergency Hos-
Servite same disahitily and death beneffs
provided for polieemen and firemen.
s unsound measure would cost S.50,195
ar. The persons involved are already
liers of the city pension system. Police-
and firemen have been granted the bene-
i icause of the extreme danger their
involve — danger not inherent in the
s of ambulance drivers and stewards.
Measure would set bad precedent for de-
mands by other groups of city employees.
City pension system, now requiring over $10
million of taxpayers' money annually, takes
adequate care of these groups.
PROPOSITION I Vote NO
Sheriff's Employees' Pensions
Kotild give m emptoyees of the Sheriff's
office, such as bailiff's, chief clerk, keepers, ma-
trons, etc.. same disability and death bencfils as
policemen and firemen.
This equally unsound measure would cost
500,761 annually and should be opposed for
exactly the same reasons as outlined under
Proposition "H." In the past ten years there
have been no recorded cases of disability or
death connected with duty among these em-
ployees— ample proof of the lack of need for
these pensions.
PROPOSITION J Vote NO
Cable Car Initiative
11 oiild rcilore the table car system as it existed
on January I , l')'i4, nullifying the vote on Propo-
sition "11" ("Plan B") in the last June election.
"Plan B" a.s approved by the voters created
a consolidated, unified cable car system per-
fectly adequate for transportation as well as
tourist needs, retaining the great bulk of the
cable car system. Proposition J is an initia-
tive measure which the Supervisors were re-
quired by law to submit to the voters, regard-
less of merits. It is an uneconomical plan for
PRESIDENTS MEET: Ui. hai.l 11. Wheeler
(right). President, Cliaiiil)iT nf Commerce of
Honolulu, and S.F. Chamber President John
B. Watson discussed expansion of trade rela-
tionships between their two communities at
a conference here last week.
Wheeler brought a delegation of more than
30 Honolulu business executives to San Fran-
cisco on a three-day Trade Development Tour
at the invitation of the S.F. Chamber's Ha-
waiian Affairs Section, headed by George F.
Hansen. Hawaii's economic position is rea-
sonably good and the outlook promising,
Wheeler reported.
Ways and means of expanding Hawaiian
industry, and San Francisco's service and
trade with the Islands were discussed at the
conference businesssession by Chamber First
Vice President Charles S. Hobbs, Dr. Weldon
B. Gibson, Almon E. Roth, F. Kemmis Cad-
well, and Walter G. Swanson.
IN MEMORIAM
Officers, Directors and Staff members of
the San Francisco Chamber of Commerce
are deeply sorrowed over the passing of
James A. Clark, Jr., Chamber Director and
President of the James A. Clark Draying
Company. To all who had the pleasure of
w<jrking with him and of knowing him,
he was a man of much sincerity, kindness
and ability. His untimely death is a great
loss to the San Francisco Chamber, as it is
to his own firm, his family and his many
other friends and associates to whom the
Chamber extends profound regrets and
sympathy.
preservation of the entire former cable car
system. If approved, the total annual cost
will be over a half-million dollars — a 4.4c
increase in the tax rate. "Plan B" has already
cut operating losses from $.'i(),320 per month
to $:«;.>)— KEEP "Plan B" by voting "NO"
on PropcLi^ition J!
STATE PROPOSITIONS
PROPOSITION 1 Vote YES
Veterans Bond Act of 1954
Provides for a bond issue of S I '''i. 000. 00(1 to
be used by the Department of Veterans Affairs
in assisting California tear veterans to acqitire
farms and homes.
A new bond issue is necessary since the
last will be exhaused in December of this
year. To date almost a half billion dollars
authorized in bonds under this program have
been soundly administered on a self-support-
ing basis, providing low-cost farm and home
financing to veterans who are natives or were
bona fide residents of the State at the time
they entered the Armed Forces. Bonds are
self-li<|uidating: there is no burden on tax-
payers; they provide needed opportunities for
veterans.
PROPOSITION 2 Vote YES
School Bonds
Directs the itsue and (w/< of $1(10.000.000 Stale
(Continued on Page 4)
BAY REGION BUSINESS
Fridoy, October 29, 195<
Ballot Recommendations
(Continued from Page 3)
bonds to provide loans and grants to school dis-
tricts.
Migration to California plus a higher birth
rate have increased attendance in public
schools from 1,083,000 in 1943 to 2,071,209
in October, 1953 — causing a serious class-
room shortage in many sections. This Propo-
sition is a constitutional amendment author-
izing issuance and sale of bonds providing
funds for school construction through state
loans and grants to qualified districts. There
is an urgent need for these loans in order to
keep California's educational facilities at the
minimum level of efficiency.
PROPOSITION 3 Vote YES
Alcoholic Beverage Control
Divorces lic/iior control administration from
the State Board of Equalization and establishes a
new Department of Alcoholic Beverage Control
to administer litjiior licensing.
This measure would provide for separation of
liquor control from tax administration. It would
fix responsibility for alcoholic beverage control
under a single administrator and improve enforce-
ment standards.
PROPOSITION 4 Vote NO
Aid to Needy Aged
Raises monthly maximum aid to aged persons
from $80 to $10U.
Authored by pension promoter George H. Mc-
Lain, this costly pension scheme would add more
than $74,000,000 per year to California's already
highest in the nation public assistance costs. The
measure would mean an immediate increase in state
taxes! It would require a 4.7 cent increase in San
Francisco's tax rate. Freezing the $100 monthly aid
into the constitution can cause fiscal disaster.
PROPOSITION 5 Vote YES
Taxation: Exemption of Vessels
Makes permanent the exemption of California
registered freight ,md passenger ships of more
than 50 tons bnrden from local property taxation.
Present exemption due to expire January 1, 1955.
Property taxiition of such vessels is unsound
because it would force registry of these vessels in
other ports outside California with loss to port in-
dustr)' serving vessels. The exemption has been pro-
vided for the past 40 years and should be continued.
PROPOSITION 6 Vote YES
Pay to Legislators
Sets salaries of members of the State Legisla-
ture at $500 per month.
Law making involves a treincntlous .imount of
highly technical work and it is important to attract
and keep men and women of this caliber in the
State Legislature. Legislators now draw $3,600 per
year. The increase is reasonable in the light of the
many responsibilities. The present compensation
might deter men of ability from becoming or re-
maining legislators.
PROPOSITION 7 Vote YES
Land Titles: Torrens Act
.■\iithorizes legislature to amend or repeal the
Land Title Law adopted by initiative in 1')14.
Originally enacted in 1897, and extensively
amended by initiative in 1914, the present act pro-
vides for a system of registration of land titles which
is obsolete and which has proved unsatisfactory.
Land titles are of extreme importance to people of
the state. The existing dual system of evidencing
title needs correlation.
PROPOSITION 8 Vote NO
Tax Exemption on Commercial and
Fishing Vessels
Provides that local properly tax exemption of
California registered vessels, otherwise due to
expire January 1, 1955, shall continue but would
include vessels engaged in commercial deep-sea
fishing outside State territorial waters. It is the
same as Proposition 5 with this exception and the
increase in tonnage from 50 to 100.
Adoption of this measure would mean preferen-
tial tieatment for a class of property (certain fishing
vessels) whuil is n.iw being assessed .uul t.ixej
PROPOSITIONS 9. 14 and 15 Vote YES
Church, College and Welfare Exemption:
Property Under Construction
Similar in naliirc. these propositions would in-
clude in tax exemptions church, college and wel-
fare buildings and land upon which they are lo-
cated in the course of construction.
The structures and land involved are by law
exempt from taxation when occupied and used for
legally specified purposes. The sole purpose of
these amendments is to make uniform the tax
exemptions for churches, colleges and institutions
qualifying under '"Welfare Exemption."
PROPOSITION 10 No Recommendation
Terms of State Officers
lixes terms of assemblymen at four instead of
two years, one-half of members being elected
every second year. Fixes terms of State Senators
at six instead of four years, approximately one-
third being elected every two years. Limits future
Governors to two successive terms.
PROPOSITION 11 Vote YES
Taxation: Exemption for Disabled Veterans
.■\ulhori:es lax exemption on homes a<i/uirid
with l-ederal assistance by veterans who have per-
manent and total service connected disability in-
volving loss or loss of use of both lower limbs.
Limits exemption to $5,000.
This measure would apply to less than 500 para-
plegic veterans who have lost the use of both legs
in military service and who receive the special
$10,000 Federal grant to construct homes espe-
cially equipped for their convenience.
PROPOSITION 12 No Recommendation
Voting Eligibility
Removes votiut; ,liu/nalifnalions ol persons
convicted of infamous crimes after paying penal-
ties by law for such conviction.
PROPOSITION 13 No Recommendation
Vernon City Charter
Permits City of \'ernon, Los Angeles County, to
frame a charter for its own government, subject
to the ratification of the electors of that city and
subject to final approval of the charter by the
Legislature.
PROPOSITION 16 Vote YES
Water Rights of Government Agencies
Provides acquisition of any interest in real
property by any government agency, local, state
or federal, shall constitute an agreement by thai
agency that it will conform to California water
law with respect to that acquisition.
The water of California belongs to the people
of the State. The purpose of the proposition is to
clearly state in the constitution that the Legislalure
shall have the power to stipulate conditions in its
consent to Federal acquisition of property within
the state.
PROPOSITION 17 Vote NO
Street and Highuroy Funds, Vehicle Parking
Permits stteet and highivay revenue collected
h\ State, including gas taxes and motor vehicle
registration and operation fees, now earmarked
for highway construction, to he used for financing
vehicle parking facilities.
Such diversion of funds would seriously jeopard-
ize and curtail the State's program for eliminating
serious highway deficiencies. The measure merely
represents a "raid" on gas tax money vitally neces-
sary to California's highway program.
PROPOSITION 18 Vote YES
Resident Noncitizens: Property Ownership
Extends to all resident foreigners eligible fur
United States citizenship the same privileges con-
cerning properly ownership now granted them
by statute, but guaranteed by the Slate Constitu-
tion only to foreigners of white and African
descent.
The proposition would eliminate from the State
Constitution obsolete language inconsistent with
present day policies.
PROPOSITION 19 No Recommendation
Inferior Court Judges
.Males judge of a justice court eligible fo, otjice
as a judge of a superseding municipal court
though he is not an attorney. He must hate
served as Justice of the Peace for five years pre-
ceding November 7, 1950, and as a judge of the
justice court continuously ihcreafler,
PROPOSITION 20 No Recommendation
Framing County Charters
Extends lime for ptepaiation of propoied
county charter by board of freeholders from pres-
ent 12(1 days to six months. Alters requirements
for nominating candidates for freeholder.
Calendar Chamber Events
October 29>Novenibcr 12
)0 — "CHAMBER NIGHT AT GRAND NA-
TIONAL"—C.^^ VA^cc. B p m PrrKnialion ol
"Livrgtock Mdn of Year" Award lo Fr«iik PcUijaicr
of Whiltirr.
;— ELECTION DAY— Voic! Voltl Vote!
!— R.M.A. SAl lis CUNIC-Commcrct Hith. 7-9
Published every other week at 333 Pine Si.. San
Francisco, Zone 4, County of San Francisco, CaU-
fomla. Telephone EXbrook 2-4511. (Subscription,
One Dollar a year.) Entered as Second Class mat-
ter April 26, 1944, at the Post Ollice at Sar
Cisco, Cahtornla, under the
Election Day is November 2! Avoid night-time
poll crowds . . . vote before you come to work !
U. S. POSTAGE
Ic PAID
San Francisco, Calll.
Permit No. 1880
BUSINESS-EDUCA'nON DAY Ijll day).
GEN. RIDGtWAV LUNCHEON-Gjidcn C< ,
VOLUME 11 • NUMBER 23
NOVEMBER 12, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
FRANK L. PELLISSIER (right) is shown here as
he received from Chamber President John B.
Watson the Chambers 1954 "Livestock Man of
the Year" award October 30 at the Grand Na-
tional Livestock Exposition. The award was made
in the center of the huge Cow Palace arena before
thousands gathered on "Chamber of Commerce
Night" to witness the big annual western exposi-
tion, horse show and rodeo. Pellissier came from
his dairy ranch in W'hittier, Los Angeles County,
to receive the honor conferred on him by a spe-
cial Section of the Chamber's Agricultural Com-
bittee for "outstanding contributions to Cali-
fornia's livestock and dairy industries." Carl L.
Garrison headed the selection committee.
Know Your Chamber
— ll% Ui-liuilmtHls iind Sett ties
' ''.,^mi IS another m a screes o{ articles designed
quaint Chamber members
ruui .ind varied
.Icr of Commerec
PUBLIC AFFAIRS
How will propo.sed lical, state and national
legislation affect the San Francisco business
community? How can the San Francisco
Chamber best help to assure for the City the
finest possible air transportation service —
the highest standards of public health?
Questions such as these are the concern of
the Chamber's Public Affairs Department
which helps to bring the organized strength
of the business community to bear upon
many of the vital problems in these fields
which affect the business economy and wel-
fare of San Francisco.
The development and implementation of a
constructive legislative program in behalf of
San Francisco's businessmen characterizes
the work of the Legislative and National
AffairR Section.
Arranging for legislators to sponsor bills,
attending and testifying at hearings and se-
curing the appearance of others, consulting
with legislators on pending proposals and
keeping abreast of day-to-day legislative de-
velopments generally — these require almost
constant attendance by the Chamber's Legis-
(Continued on Page 'i)
Chamber, Post Office Celebrate Regional
Office Establishment in San Francisco
As a result of months of effort by the San Francisco Chamber of Commerce,
the city's unrivaled position as a center of governmental as well as business
activity will be further confiiTned next Monday by the opening here of the
California-Nevada-Pacific Islands Regional Headquarters of the Post Office
Department of the United States.
The move was heralded by Chamber and Post Office Officials at a civic lunch-
eon Wednesday as an indication of San Francisco's strategic location and im-
portance in affairs of the West.
Eugene ,1. Lyon.s, Assistant Postmaster
(Jcneral, addressed the luncheon meeting held
at the Fairmont Hotel
chairmanned by Cham-
ber President John B.
Watson and referred to
the new regional opera-
tion in San Francisco as
"breaking the bottle-
neck" in postal opera-
tions.
He said that postmas-
ters in Los Angeles,
Reno, Samoa and Guam,
for example, no longer
will have to report to
Washington, D.C. They
will be responsible to district managers, who
in turn will report to the San Francisco Re-
gional Office.
The move, one of 1.5 regional office estab-
lishments being made throughout the nation,
will mean an additional Post Office payroll
in San Francisco of approximately $186,000
and a staff of 31 top-level postal executives.
President Watson, in an opening address
at the luncheon, said:
"We wanted them (the Regional Office
executives) here, and we told them so — and
v/e hacked up our invitation by concrete rea-
sons why San Francisco could best serve
them.
"We welcome the Regional Headquarters
to our ever-growing family of federal agen-
cies, because here in San Francisco we have
the strategic location, the labor force, the
communications, the transportation and the
cooperation by business and industry ... all
of which can mean so much to a successful
and efficient government office."
A Post Office Department "task force"
will open the new office Monday in the Flood
Building, 871) Market. After approximately
one month they will be replaced by the 31
permanent new employees.
Special C of C Efforts
For Election Pay Off
.As November 2 election results showed the
Chamber's recommendations upheld 93 per
cent in State measures and 77 per cent in
Municipal, President John B. Watson lauded
the Chamber's Legislative and National Af-
fairs Section and Tax Section for their work
in bringing the issues before the public and
urging a big vote.
"Through hard-hitting efforts in the press,
radio and by other means," Watson said,
"these Sections chairmanned by Vincent Cul-
linan and Henry C. Judd respectively, helped
bring about support by the voting public of
14 out of 1.') of its State ballot measure recom-
mendations and seven out of nine local recom-
mendations."
All of the important state and local issues
— school bonds, McLain's aid to the aged,
taxation exemption of vessels, exhibit hall,
recreation center, cable car initiative, hospi-
tal and Laguna Honda Home bonds, and
others, were decided according to the Chan>
ber's recommendations.
In line with its efforts to "get out the vote,"
the Chamber in cooperation with the San
Francisco Bar Association recorded Helen
Hayes' voice on "platters" and in sound films
and supplied these to every major radio and
television station in Northern and Southern
California.
District Merciiant Leaders
Hosted at Special Dinner
Chamber officials entertained approxi-
mately 51) presidents and secretaries of the
27 San Francisco District Merchants Asso-
ciations at a dinner Tuesday evening in
Corinthian Hall at the Whitcomb Hotel.
Representing the Chamber at the annual
affair were President John B. Watson; the
Chamber's Retail Merchants Association
President J. Howard Patrick; General Man-
ager G. L. Fox, and RMA Managing Director
H. V. Starr.
The Chamber's RMA coordinates activities
with the District Merchants A.ssociations.
The annual dinner serves to broaden the
area.s of cooperation among the groups from
the various districts in the city.
Chamber Action
Hfghllghts o* f/ie Post Two Weeks:
1. Helped bring about establishment here of Poil
Office Regional Hetidi/uurlers (P. 1)
2. Made special effort to entourage voting (P. 1)
3. Awarded "Liieslock Man" Irophy (P. 1)
4. Held another successful ■Rli Day" (P. 2)
5. .Supported ICC applicalion (P. 2)
6. Planned etent for highuay officials (P. 2)
7. Presented Retail Sales Clinic (P. 3)
8. .Started ilriie for new inJnslry (P. 3)
BAY RECtON BUSINESS
Fridoy, November 12, 1954
II
B-E" DAY PARTICIPATION BIGGER THAN EVER
BUSINESS-EDUCATION DAY, I riday. November
5, drew participation by more teachers and more
firms than ever before, John A. Remick, "B-E"
Day Chairman, reported this week. Exemplified
in the pictures above are some of the day's activi-
ties— left photo: At the Bank of California, before
a large vault, F. G. Stradcutter, assistant cashier;
Elliott McAllister, president; Mrs. Dorothy Mc-
Carthy of Parkside School; and John Nill of Lin-
coln High. Center photo — planning B-h Day
program (standing). Dr. Herbert C. Clish, Super-
intendent of Schools, and Lisle L. Berkshire, West-
ern Regional Manager, Chamber of Commerce of
the U.S.; seated, B-E Chairman Remick and Miss
Marilyn Siel of the John Robert Powers School
of Self Improvement. Photo on right — -At Gen-
eral Petroleum's San Mateo headquarters: Evelyn
Scuotequazzo of Grant School; Harold Cunning-
ham of C.C.S.F.; Robert Meier of Mission High;
Mary Cavenaugh of James Lick School ; and J. H,
Clark, General Petroleum division marketing
assistant. "The teachers gleaned a great deal
about the American system of enterprise which
they cannot help but pass along to the youngsters
in their classes," said Dr. Clish of the annual
event.
ICC Grants Application
Supported by Chamber
The application of the Waterman Steam-
ship Corporation, supported by the Cham-
ber's Transportation Department, for per-
manent rights to operate between San Fran-
cisco and other California ports and the
Atlantic coast ports north of Philadelphia
has been granted by the Interstate Com-
merce Commission.
The Chamber, through Transportation De-
partment Manager Walter A. Rohde, actively
supported the application of Waterman,
which operates under the name "Arrow
Line." The Commission's action follows is.su-
ance of a temporary certificate in July, 1953.
The principal Atlantic coast ports are Brook-
lyn, Port Newark and Boston.
At a hearing before the Public Utilities
Commission of California, the Chamber also
supported a proposed new rule in Minimum
Rate Tariff No. 2 which would permit co-
mingling of intrastate portion to be gov-
erned by the weight of the combined load.
Baker Heads S.F. Group at
N.Y. World Trade Meet
James S. Baker. Manager. James .S. Baker
Co., and President of the Chamber's World
Trade Association, will represent the Pacific
Coast on a panel discussion of current trade
problems at the 41st annual National For-
eign Trade Convention in New York Novem-
ber 15, ir, and 17.
"Expansion of World Trade Depends on
International Goodwill and Integrity" is the
theme of the convention.
The San Francisco executives planning to
attend include:
Merrill T. Atiatin, For*isn FrrJRht Ajirnl, Southern Pncific
Company: Jam,* Cnmpbrll, Siiprrintrndcnt. Forrian Trfld*
Zonr No. »; Alvin C. tichholj, M.naurr. World Tr.dr Dr.
panmrnt And Srirrtary. ^'orld Tradt ABMK-i.tion. S«n Fran-
riaro Chambrr of Commrrfc: Gabrirl Frrrantr, Biiainraa Spr-
ci.ili.t. VS. I).p..nm»nl ol Commrrtr; K II. Flnn.»y.
Virr Prraidrnt, I rrichl TralTic Drpanmrnt. Amrriran Preai-
drnt Unrt: M.|< n Griarndorlrr, PrraldrnI, W. I. B>Tnra
f.o.; O. C. H..n.rn. M.n.k-rr. Frarir Jt Han...n. Ijd.: W. C.
I-tnr, Standard Oil ComfNinv of California; Matirirr G.
Ulou. Virr Prr.ldrnt and AiiiiTanI Manailrr. Intrrnational
Banking Drparttnrnt, Bank of Amrrica N.T. Si S.A.; Stan.
I«V Po.rll, Vi<r Prraidrnt. Cal.fomia Pa, lini Corporation;
Ilwood J Schmitt. Virr Prraidrnt. Thr An.lo C.liforni.
National Bank ol San Franciaro. Mr. Powtll i. a ntrmhrr
of thr ronvrntion Fxrcutivr Conunittrr.
Industrial Development
Continues High in Area
iSan Fi'ancisco Bay Region industrial capi-
tal commitments for the first three quarters
of 1954 amounted to $91,442,54:5, according
to a survey completed by the Chamber's In-
dustrial Department this week. The 378 proj-
ects making up this dollar total are 13 per
cent greater than the like period of 1953.
The first five industries by capital investment
are:
Capital
Projects Committed
Food and
Kindred Products... 80 $25,781,459
Chemicals and
Allied Products 29 13,983,054
Paper and
Allied Products 15 8,987,000
Products of Petroleum
and Coal 15 6,536,249
Fabricated Metal
Products 45 5,221,150
In the month of September San Francisco
recorded three new plants and six expan-
sions, committing .$15,000 and $193,000, re-
spectively. Twenty-nine new jobs were
created by these projects. The capital invest-
ment will be over eight times greater than
September of 1953.
Hay Region capital investment for Septem-
ber, slightly greater than last year, was
$4,390,000. Thirty projects represented were
almost twice last year's number. Ten new
plants accounted for $9(>5.(I00 and twenty ex-
pansions for $3,425,030.
The whole of Northern California recorded
twelve new plants at $2,043,000 and 25 ex-
pansions at $3,623,130. These 37 projects
are exactly twice that recorded for 1953.
Cumulative totals for the first three quar-
ters are as follows:
San Franciaro
IINrwPlanIa f I. lOH.OOfl Ml loba
M Eipanaiona II,2-1,8<>0 170 Joba
67 Projrrta » I4,»I,II<><> 2M Joba
Bay Rr«iun
1(18 Nrw Planta » f2,0«6,<>(KI
2~0 Fxinanaiotu 10, I7>,64»
»-8 Proircta $ 41,442,^41
N..r:hrrn Calilornia
I4H Nrw Planta i 62.IM,200
llh Fxpanaiona 41,206,141
464 ProlrrlB «IOT.t70,>4)
Telephone Co. Officials
Host Chamber Directors
Color television and the technical miracles
of modern-day telecasting and telephone
ser\'ice were shown Chamber Directors and
other business and civic leaders by officials
of the Pacific Telephone and Telegraph Com-
pany recently. Led by Roy N. Buell, divi-
sion commercial manager, the PT&T execu-
tives showed their guests a live color telecast
of the Bob Crosby show and pemiitted them
to watch operations in the master television
control center in the telephone company office
at 333 Grant -■^ venue.
At luncheon in the Colonial Room of the
Fairmont Hotel the guests were shown the
latest advances in telephone equipment, in-
cluding automatic answering machines and
telephones with loud-speaking equipment.
Deep appreciation for an interesting and
informative session was expressed this week
by Chamber President John B. Watson, who
named the hosts as follows:
Virr l>rrs(drn;a B. S. Gilmrr, Oil.fomia Oprraliona; E. D.
M.iloney, Northern California-Nevada .irea; G'rn Irr'and.
orraonnel: G. P. W.,llick, C.lifornia Admnijtr^ition.
I-. M. Strombrrf:, Renrral ronimrrrial nunaftrr, Norlhcm
California and Nevada: R. H. Hartaough, aiaia'ant to the
virr prraidrnt and Bcner.il manacrr: Nrll Callahan, alrfl
s:ipcrvi»or, San Franriaco: Carl Finn, division rotnmrrrial
auperviaor.
Diatrict Commercial Vanaeer. R. B. Crockrr, R. L. Green,
J. L. Sweeney, Ray Dempaey.
E. W Cole, reven.'c .irroimt.int : G. H Rathmrll, diviaion
plant nunaRer: B. H. Bravrndrr. divia'on traffic manairrr:
and Mri. B. t. Jrnarn. asaialant tier prraidrnt
Chamber to Host Highway
Officials at Luncheon
The ('hainlier will lionur members of the
California State Highway Con-.mi.ssion and
staff of the California State Division of
Highways at a luncheon Thursday noon,
November 18. in the (lolden Empire Room of
the Mark Hopkins Hotel.
Chamber President John I!. Watson, the
Board of Directors, members of the Street,
Highway and Bridge Section of the Cham-
ber's Civic Development Department and
city and state officials will attend the
luncheon.
The Chamber's Street. Highwny and
Bridge .Section works closely with the Com-
mission on the substantial annual budget
allotments for state highway construction
projects in San Francisco.
Friday, November 12, 1954
BAY REGION BVSINESS
Welcome...
New Chamber Members!
The Board of Directors of the San Francisco
Cha?nber of Commerce is proud to present the
following new members of the organization.
ALLIED CANNERS & PACKERS, INC.
Import — export
444 Market Street
THE APOTHECARY
Drugs — retail
500 Sutter Street
BASIC VEGETABLE PRODUCTS, INC.
Vegetable dehydrators
315 Montgomery Sti'eet
BECK BUSINESS SERVICE AGENCY
Employment agency
110 Sutter Street
R. M. BRACAMONTE & CO.
Packaging materials
252 Spear Street
WILLIAM W. BREWER
Engineer
414 Jackson Street
BROADWAY PLUMBING CO.
Plumbing and heating
1790 Yosemite Avenue
BROWN BUICK CO.
Automobiles
3700 Geary Blvd.
J. R. CALLOWAY & CO.
Import — e.xport
312 Mason Street
CASH REALTY CO.
Real Estate
3221 Mission Street
CHART-ART .STl DIOS
Charts and graphs
2 Pine Street
COLONIAL SAVINGS AND LOAN
ASSOCIATION
Savings and loans
98 West Portal Avenue
COLUMBIA OF SAN FRANCISCO
Clothing — retail
1111 Market Street
CONSOLIDATED FOOD PROCESSORS,
INC.
Exporters
-'■'M California Street
KKANKG. CORKER
Management Consultant
i;<'.il Mission Street
LEARNING SALES TECHNIQUES at the Retail
Sales Clinic sponsored b)- the Chamber's Retail
Merchants Association, the Retail Dry Goods As-
sociation and the Distributive Education Depart-
ment of the Public Schools was the group shown
above — a small part of a capacity audience at last
Wednesday's session in Commerce High School
Auditorium. This session concluded a series of
three hard-hitting night courses instructed by
Reginald Y. Alexander, Public Schools specialist
in sales training. The October 27 session was
moderated by RMA President J. Howard Patrick
(inset). Jerome P. Newbauer and Ray S. McCon-
nell moderated the November 3 and 10 sessions,
respectively. R. Earl Thompson of the Distribu-
tive Education Department was coordinator. Be-
tween 500 and 1000 sales people attended each of
the three sessions — described as "an outstanding
program to increase local retail sales efficiency."
Chamber Solicits Tool
Manufacturers for Area
With the goal of providing better service
and lower costs to Bay Region industry
through new factories, the Chamber's Indus-
trial Department has mailed a special pro-
motional kit to 34 major eastern metalwork-
ing machinery manufacturers.
The campaign has been occasioned by the
recent opening of the new E. W. Bliss Co.
plant at San Jose. Bliss is the first major ma-
chine-tool builder to establish a completely
integrated plant on the West Coast.
The rapid and diversified growth of Bay
Region industry makes it imperative that
local manufacturers receive the benefits of
technical aid, better service and lower costs
resulting from nearby plant locations of the
metalworking machinery industry, according
to the Chamber.
It is hoped the promotional mailing will
help bring this about more quickly.
CHEMICAL INDUSTRY SECTION members and
their hosts arc pictured above at their recent field
trip designed to afford on-the-spot observation of
advances in Bay Area chemical manufacturing.
Led by Section Chairman Matt Scott, the group
visited the Pacific Gas & Electric Company Moss
Landing power plant and the Dolomite, Sea Water
Magnesia and Refractory plants of Kaiser Alumi-
num & Chemical Corp. Hosts for the highly
interesting and instructive field trip were Joseph
(jumz. manager, commercial and industrial sales,
PG&E : and Ercd I.ohsc of Kaiser C:hemicals, sub-
stituting for A. C^ Byrnes, director of research.
Know Your Chamber
— Its Departments and Services
(Continued from page 1)
lative Representative at the General, Budget
and Special Sessions of the Legislature.
Through Bay Region Business and other
means. Chamber members are kept informed
of the progress of major legislative pro-
posals; names of public officials; interim
committees with subject matter to be
studied; analyzation of, and voting recom-
mendations for, ballot measures; election re-
sults, etc.
The Tax .Section devotes its attention to
seeking top efficiency in local, State and
Federal Government — at a minimum cost. It
has constantly sought to control excessive
spending. At the State level the Tax Section
works closely with the State Chamber of
Commerce to implement locally the success-
ful statewide efforts to achieve a balanced
State budget.
Maintaining a working liaison with its
Congressional delegation, the Section is a
vigorous spokesman in support of economy
at the Federal level.
Searching study of local and state ballot
measures dealing with fiscal matters is a
major part of the Tax Section's work.
The Aviation .Section recently helped to
stage the huge celebration marking comple-
tion of San Francisco's $50,000,000 Interna-
tional Airport. The Section works constantly
to improve the competitive position of the
Airport as a terminal for domestic and inter-
national air carriers.
' 'o sponsorship this year of a luncheon fea-
I in iiij; the President of the American Medical
.Association is typical of Public Health Sec-
lion activities that reflect the business com-
munity's interest in such problems as indus-
trial health and care of the aged.
The Armed Forces Section projects include
sponsorship of the annual Armed Forces Day
Luncheon and the .staging of appropriate
civic welcomes to major units of the Fleet.
The .Section studies and recommends on
problems affecting the morale of the Armed
Forces and assi.sts various active and reserve
components in fulfilling their missions.
BAY REGION BUSINESS
Friday, November 12, 1954
gilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^
I Hitting the High Spots |
= With Wall Brown =
~ PRESIDENT JOHN B. WATSON and Industrial
Department Manager Lewis M. Holland attended
the quarterly dinner of the Nofl Assn. of Super-
visors' SF Naval Shipyard group, October
28. Watson congratulated the members on effi-
ciency records being established at the yord and for
their work in promoting community understanding of
the importance of the yard . . . HOLIDAY, Dec.
issue, now on the stands, has a fine feature on Cali-
fornia in which SF is glowingly described as one of
the world's "most beloved cities" . . . EXHIBIT
SPACE is still availoble for Western firms at the
"biggest scientific gathering ever held in the West."
the annual meeting of the Americon Assn. for the
Advancement of Science ot U.C. Dec. 26-31. Inquiries
should be directed to Dr. Robt. D. Cutter, exposition
chairman, at the Cutter Laboratories. Berkeley . . .
ALASKAN-S.F. TRADE expansion was encouroged in
a letter by Chamber Pres. John Watson last wk. to
the Alaska Chamber of Commerce which will bs read
ot the organi2ation's annual meeting going on todoy
and tomorrow ot Anchorage . . . GEORGE L. HARD-
ING of PT&T has been elected Choirmon of Region
12 (Calif., Ariz., Nev.), Boy Scouts of America.
More than 50 Councils will be under Harding's super-
vision . . . WESTERN PLASTICS, latest addition to
the locol trade publishing field, mailed its second
issue (December) to plostics industry executives in
the I I Western States this week. R. G. Newhall,
formerly with the market development stoff of
Cronite Chemicol Co. and later western mgr. for
Arthur D. Little Associates, is editor of the monthly
magazine whose controlled free circulotion is 4,127.
Only YOU can
^ mVfNT FOREST FIRES
44,100 PEOPLE EVERY DAY sa« ihis nu-s^agc- by
the (^haniher's "Keep (ireen" Committee during;
the summer months just passed — a painted jumb<>
bulletin located on the San Francisco-Oakland
Bay Bridge. Foster & Kleiser Company provided
the poster, which normally is priced at $1200 a
month, as its contribution to the (Chamber's eff<»rt
to prevent forest lircs during the critical months
of June-September. In addition to this, the "Keep
Green" Committee headed by William J. Losh
furnished, through the facilities of the Chamber's
Publicity Department, every radio and television
station in Northern California with spot an-
nouncements cautioning care by the vacationing
public.
Calendar
Chamber Events
vcmbcr I2.2(>
RESIDENTIAL BUILDING SOARS
San Francisco Chambergraph*
No. 11
SAN FRANCISCO BAY REGION
NEW DWELLING UNITS
Authorized by Local Building Permits
During 4 year period 1950-1953
BAY REGION SUMMARY^
Total 168,120"
Incorporated AREAS 92.157
Unincorporated Areas 75.963-
'■'/ncomplste-(l) II Counties
VITAL FACTOR IN EXPANDING ECONOMY
New dwelling units authorized in the San Fr.UKi5co Bay Region during the
tive-ytJr period — Janu.iry 1, ly^O. to December 31, 1954 — art expected to
exceed 200. 000. The new supply of ht)using. adequate for 600.000 persons at
the 1950 octupanq' ratio, will account for nearly one-sixth of the total dwell-
ing units in the Bay Region.
San Francisco leads the four-year, 1950-195.3, growth with an average of
197 new dwelling units per square mile of land area followed by San Mateo.
58. Alameda. 38. Contra Costa. 33. Sacramento. 25. and Santa Clara. 24. The
incorporated areas tif the Bay Region accounted for 55 per cent of the new
authorized dwellings, and the unincttrporated areas for 45 per cent.
*A regular feature . . . Atk the Chamber for Reprintt;
EXbrook 2-I5II. Research Depl.. Ext. 1} or 14.
Japan Trade Center Opens in San Francisco
Opening of the Japan Trade Center, .'!8
Sansome Street, on November 22 will mark
another milestone in the promotion of Pacific
Coast trade, according to James S. Baker,
['resident of the Chamber's World Trade
Association.
Jointly sponsored by the Japan Foreign
Office and Ministry of International Trade
and Industry to foster the sale of Japanese
products, the Center is the first of its kind
on the I'acific Coast. Genzo Maezawa, who
has :i7 years of interational trade experi-
ence, is the director.
The Chamber is supporting the Center's
application for Foreign Trade Zone privi-
leges. Approval would facilitate entry, clear-
ance anr display of sample products.
Published every other week at 333 Pine St., San
Francisco. Zone 4. County ol San Francisco, Call-
iomia Telephone EXbrook 2-4511. iSubscripllon
One Dollar a year.) Enlered as Second Class mai-
ler April 26. 1944. at Ihe Posl Olllce at San Fian
Cisco. Calilornla. under ihe ic ^1 March •> )f">
U. S. POSTAGE
2c PAID
San Francisco, Calif.
Permit No. 1880
Amende: DiKUHkMi '
VOLUME II • NUMBER 24
NOVEMBER 26, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
Patrick, Elder, DeBonis, Starr Elected to
Head Retail Merchants Association, '54-'55
J. Hu\\aid Patrick, I'lesideiit of Patrick &
Co., was re-elected President of the Retail
Merchants Association (RMA) of the San
Francisco Chamber of Commerce at an an-
nual meeting held last week. Paul Elder, Jr.,
of Paul Elder & Co. and George DeBonis of
The City of Paris were elected First and Sec-
ond Vice Presidents, respectivly.
Harold V. Starr, Manager of the Cham-
ber's Civic Development Department, was
re-elected Managing Director of the Asso-
ciation whose purpose is to protect and im-
prove the city's retail industry. Starr is
the RMA's representative on the Council of
District Merchants. As a board member of
the latter organization, he maintains liaison
between the district merchant groups and the
RMA.
Representative of the entire city rather
than of any one area within it, according to
Patrick, the RMA is made up of merchants
in the retail fields of books, men's clothing,
chain stores, drugs, dry goods, flowers, furs,
furniture, electrical appliances, groceries,
hardware, jewelry, motor cars, music, optical
products, shoes, stationery, tailoring, rubber,
children's wear, women's wear, restaurants,
baking, meat and tobacco. Each of these
fields through its appropriate trade organ-
ization is represented on the RMA's board of
directors, Patrick said.
In accepting office for the second succes-
sive year, Patrick outlined the Association's
work program which includes representing
San Francisco merchants before the Board
of Supervisors and various city departments;
1954-55 OFFICERS- J. How.ird Patrick (center),
re-elected RMA President, confers with Paul
Elder, Jr. (left), new Vice President, and Harold
V. Starr, re-elected Managing Director.
cooperating with state and national associa-
tions on all legislative matters affecting re-
tailers; distributing calendars of events, re-
tail merchants classified lists and special
bulletins regarding store hours, merchandis-
ing rulings, civic drives and general informa-
tion pertinent to the trade; and holding
spring and fall salesmanship courses to im-
prove merchandising techniques.
Inaugural Mail Airlift
Makes History at S.F.
International Airport
San Francisco Chamber officials witnessed
the inaugural Monday morning of the Pacific
Coast first-class mail airlift which left San
Fiancisco's International Airport on West-
(in Air Lines Flight 606 for the Pacific
Northwest.
Chamber President John B. Watson and
'.•. lation Committee Chairman Clay Bernard
were among a lare group of city, business,
a\ lation and Post Office officials who break-
tasted at the airport and then saw the load-
mg of the first batch of regular three-cent
mall airborne on the West Coast on a space-
available basis.
The new service, described as "an historic
mail event," will link 17 cities in California,
Oiegon and Washington, speeding delivery
of hist-class mail between these points by
24-48 hours.
Assistant Postmaster General Albert J.
Robertson represented Postmaster General
Arthur E. Summerfield as principal speaker
at the inaugural breakfast. He described the
new service as "another step in the Depart-
ment's determination to bring to the Ameri-
can people the best possible postal service at
the lowe.st possible cost." The breakfast was
sponsored by the scheduled airlines of San
Francisco with Postmaster John F. Fixa act-
ing as host and master of ceremonies.
Mayor Robinson was represented at the
ceremonies by Supervisor James E. Halley.
George Christopher, President of the Board
of Supervisors, represented the latter body.
Chamber Successful in
Mining Office Cannpaign
liirited drive by the Chamber's Mining
ittee to prevent transfer of the Mining
lu regional headquarters from San
P'lancisco to Reno bore fruit last week. Felix
E. Wormser, Assistant Secretary for Mineral
Resources of the Department of the Interior,
informed Mining Committee Chairman Phil
R. Bradley, Jr., that the administrative head-
ijuarters for California and Nevada are here
'ler the Bureau of Mines reorganization
:• . the states of California and Nevada are
de.-,ignated as Region II, Bradley announced.
Harold G. Miller, a Bureau of Mines employee
since VXiA and director here since 1949, will
'Ml liiiue as Regional Director.
\\ f are, of course, gratified with the deci-
sion lo retain the regional headquarters in
.San Francisco," Uradley observed. "San
Francisco is the administrative center for the
major portion of the mining industry in the
West, It would have been highly illogical to
transfer this important function from our
city.
■P.ftention of the office in here will
]iinvide for efficiency in operation and .sufTi-
' !■ my of contact between the Bureau and
iinning people her," Bradly said.
HIGHWAY MEETING-Mayor Elmer E.
Robinson (left), Chamber President John B.
Watson (center) and Frank B. Durkee, Chair-
man, State Highway Commission and Direc-
tor of Public Works are pictured at the head
table of a luncheon meeting November 18
sponsored by the Chamber in honor of offi-
cials of the Highway Commission and the
State Division of Highways. San Francisco's
highway need.s — how they've been met in the
past, and requirements for the future — were
diseus.sed informally at the annual meeting.
Mayor Robinson welcomed the group and
declared that cooperation by the Commission
has always been "the very best." President
Watson lauded the Commission's close work
v-ith the Chamber's Street, Highway and
Bridge .Section in relation to State highway
con.struction in San Francisco. "Accomplish-
ments have been most gratifying and the
freeway improvements in particular have
helped materially in e.xpediting the flow of
San Francir.co traffic," Mr. Watson declared.
Fourteen Chamber Directors and 16 mem-
bers of the Street, Highway and Bridge Sec-
tion chairmanncd by Leonard S. Mosiag, were
among those attending.
BAY REGION BUSINESS
Friday, November 26, 1954
General Business Activity
FOR OCTOBER AND THE FIRST TEN MONTHS OF 1954 ''
TREND
The trend of general business activity in
San Francisco during October continued close
to last year's pattern but turned up slightly
from the preceding month. A San Francisco
Chamber of Commerce business activity in-
dex at 127.0 topped September by 0.7% and
October a year ago by 2.2% ; the ten months'
index was within 0.3 7r of a year ago.
The activities which came close to last
years' ten months level were bank debits, re-
tail department store sales, commercial and
residential water consumption, electrical
energy sales and sales of industrial and com-
mercial gas, foreign revenue tonnage through
the Port, receipts of fruits and vegetables
and live stock slaughter. Activities chalking
up substantial gains for the cumulative pe-
riod were residential building permit value,
market value of shares traded on the S.F.
Stock Exchange, and airport traffic.
EMPLOYMENT
Total October employment in the six county
metropolitan area amounted to 1,018,800
compared to 1,022,300 in September and
1,042,500 in October a year ago according to
the State Department of Employment esti-
mate. Total employment was off 2.3% in
October compared to a year ago but the
finance, insurance and real estate group was
up 0.8% , service, 1.5%^ and agriculture, 3.5% ;
these groups also showed gains for the cumu-
lative period amounting to 0.6%, 2.1% and
2.9% respectively.
CONSTRUCTION — REAL ESTATE
October dwelling units starts in the nine
bay counties preliminary report of the U.S.
Department of Labor amounted to 3,800 com-
pared to 3,817 (final) in September and 2,046
in October last year. Starts for the ten
months amounted to 34,596 compared to
25,607 last year. San Francisco October
building permits numbered 721 and amounted
to $4,731,330; new residential accounted for
$1,979,000 and provided for 143 dwelling
units of which 72 were single family, six were
two-family and 65 multi-family; new non-
residential permit value amounted to
$647,630; additions, alterations and repairs
to $2,103,800. Ten months total building per-
mits value in San Francisco of $49,675,109
represented an increase of 7.1%; the new
residential value of $20,730,996 was up 63.4';
and provided for 2,094 dwelling units com-
pared to 1,246 last year; new non-residential
amounted to $17,585,876 and was off 17"r ;
additions, alterations and repairs amounting
to $11,358,235 was off 9.2%. October real
estate transactions in San Francisco were
practically identical to October last year,
with 1,592 deeds recorded compared to l,ij94
of a year ago.
TRADE
San Francisco October department store
sales were 10.9% above a year ago according
to Federal Reser\e Bank unadjusted index.
Sales for the ten months were up 0.9% . Mer-
chant wholesalers sales on the Pacific Coast
during September were 6% above September
last year and 5%> above the preceding month.
September grocery sales were up 4% com-
pared to a year ago and fresh fruit jj-tIcs,
12% , drugs, iV'i , tobacco, 6'; , apparel, 43''. ,
furniture and household furnishings, 9'^, au-
tomotive equipment, \''r and lumber and con-
.struction materials, 37' > . Industrial material
sales were off 36% and hardware, 3%.
FINANCE
October bank debits for the five bay cities
amounting to $3,892,460 were 0.7'/r above Oc-
tober last year. Debits for the first 10 months
amounting to $38,832,058,000 accounted for
28'; of the 12th District debits but were 0.9',;
below last year. The market value of shares
traded on the San Francisco Stock Exchange
in October was 50.4%^ above a year ago
amounting to $22,540,121; the 10 months
transactions of $235,967,677 was up 42.9'!
but the number of shares traded was down
19.7%.
TRANSPORTATION
Track movements in the San Francisco
area in October were 1.4'.^ above a year ago
and the 10 months total up 2.3'v . Freight car
movements' 10-months total settled 10. 1'..
San Francisco airport traffic during Septem-
ber (the latest available) showed a gain of
14.8'^ in planes and 14'.; in passengers with
a 9 months total up 11.9'; for planes and
10.6',r in passengers. September air freight
was up 17.8% and the 9 months total, 12.3'..
Out of state passenger cars entering through
northern California gateways during the first
10 months totalled 678,782 compared to 678,-
087 a year ago.
October Port of San Francisco revenue tons
amounted to 435,544; the 10 months cumula-
tive of 4,477,135 was down 4.9' ; ; foreign rev-
enue tonnage accounted for one half of the
port's total revenue tonnage during the 10
months and was off only 1.3' c.
UTILITIES
Industrial and commercial gas sales in San
Francisco during October were up 5.7'/(' and
electrical energy sales, 5.8'/; ; the 10 months
total was up 1.2'; and 2.4'; respectively.
Residential water consumption was up
0.7'r in October and 2'. for the cumulative
period, but commercial and industrial water
consumption was practically the same as last
year.
OCTOBER BUSINESS ACTIVITY IN SAN FRANCISCO
BRANCH OF ACTlvnV OCTOBER %(■.„> laMu. %
•GENERAL BUSINESS ACTIVITY 1947-49 Av.=100
CONSTRUCTION PERMITS..
..Total Number
Value
Value
...Number
Single-Family Units, New _ Number
Non- Residential. New Value
Addns.. Alterations and Repairs Value
RE At ESTATE— Deeds Recorded Number
•RETAIL DEPARTMENT STORE SALES Index
FINANCE— Bank Debits - JOOO
Postal Receipts _ $
S F. Stock Exchange _ Shares Traded
Market Value $
COMMERCIAL FAILURES Number
INDUSTRY TREND — & Bay Area Counfles.Total Employed
M.,nL.ljuunns .Vic.aKc WccLly Earnings (Dollars)
Manuljcturinfi (Employment)
Construction. Contract "
Finance. Ins.. Real Estate — — "
Retail Trade "
Wholesale Trade
Irans. . Comm. 4 iiJtuTtieii.'.'."..-" "
Agriculture "
Govt.— Fed.. Slate. City
Other "
TRANSPORTATION Frt. Car MovemenU Number
S. F. Airport- Planes In and Out Number
Passengers Off and On Numlwr
Air Mall Loaded & Unlondcl Lbs.
Air Express Loaded & Unlo:iil,-d ...Lbs.
Air Freight Loaded & Unl..;. I .Lbs.
Rail Express Shipmcnis Xunibcr
•Tt.i.k M..v.-minl. S F. Atca Indci
Out-of. State passenger car entries into N.C. Number
PORT OF SAN FRANCISCO— Revenue Tons Total
Coastwise Revenue Tons
Interroastal Revenue Tons
Foreign _ Revenue Tons
CARGO VESSELS IS. F. ioy)— Arrivals. Numbei
Miliums of Registered Tons -
UTILITIES Ind and Cnmm. Gas Sales Cu YX
•Klcc Knergy Sales— k w hours Index
Wnlrr Consumption- Comm, and Ind Cu. Ft.
NEW DEVELOPMENTS Tnurltt and Settler tnq No.
Bav Bridge Vehicle Crossings Number
Golden Gale Bridge Vehicle Crossings -....Number
FBUITS AND VEGETABtE RECEIPTS CstloM
LIVESTOCK SLAUGHTER ilnsp. DlsU.I __.. Number
•S F. LIVING COSTS- fll Ittmi Index
127.0
2.2
124.3
—0.3
721
—15.3
7.217
—1.3
4.731.330
—54.9
49.675.109
7.1
1.979.900
126.6
20.730.996
634
143
78.8
2.094
68.1
72
56.5
868
25.1
647,630
—92.3
17.585.8-6
—17.0
2,103,800
67.9
11.358.235
—9.2
1.592
—0.2
14.237
—9.0
122
10.9
107
0.9
3.088,836
—0.3
31.096.016
—0.2
3,048.524
J.l
26.875.105
0.4
1.632,412
32.8
12.545.680
—19.-
22.540.121
50.4
235.967.677
42.9
10
—9.1
151
25.8
I.018.800(p)
—2.3
1.005.670(p)
2,1
86.16
7.1
206.800(p)
—5.9
206.950(pl
— 5 1
6S.200(p)
<.3.190(pl
— \ V
65.500(p)
0.8
t,^.IOO(pl
0 1,
I72..<0O«pl
—06
lco.680(pl
— 10
-0.8001 pi
— 1.9
-l.I.-oir.
0 »
215.30O(pl
1.5
: 1
llO.IOOIp)
—5.1
1 Iw .'S.ilpi
■• 1
23.-00(pl
3.5
.n.vlo.pi
; '»
85.5O0(p)
— 10
-4 -
2.6O0(p)
0.0
:.;io(p)
—0 ■>
13.665
— 110
134.291
—10 ;
11.3.<8(al
14 8
96.225(bt
11 "
204.')«6(al
14.0
l.520.216(b>
10 '
2.291.578(a)
—0.7
20.8-4. IS9(b)
5«i.7-;<)(a)
IJ.5
4.5l,9.985(bl
— 1 •
4.U2.472(al
1-9
32.065.802(b)
\l .
02.417
— 13.1
';02.8)l
— M ^
152.6
14
143 5
2 .
64.9.54
SI
6-8.792
^1 .^
4".^44
— 13.1
4.47-.HS
1 .
10.477
—706
111.300
—II -
27.491
—47.)
379.702
215.499
—10.5
2.2J1.J74
— I ■
Vi~
-9 3
3.M7
— - .
1. 889.7 J5
—5.7
19.706,599
— 7
1 101.201.200
>.7
12.991,995.000
1
127
5.9
129
1 5 409.000
—06
1 ,603.097.000
— ti
60J
— « S
11.010
A
2.-CA.275
— ».»
25.992.933
— : .
l.06».2S»
7.7
10.461,352
*
I.M>7
—7.7
19.540
— 1
MI.OOO
— 4»
1.206.000
—0
116.?(al
—0 6
116 5(1 1
0 »
\~ 1, S^riJKC -- llKil ip) rreliminar\. tai Vptrml^r. thi ■> (ni>nih*. 1,1 Marth. Jul
t> n • -■...., .',,r -. >r,,r l,m,Tjl(..r, fu. j,.I.Mr nr- n •<■ ■"•
RE.<IEARril DEPARTMEVT. RAN FRAVrlsrO riMMRF.R OF rOHMrRCE
Friday, November 26, 1954
BAY REGION BUSINESS
Special Chamber Group
Seeks Improvements in
S.F. Fishing Facilities
Ways and means of improving San Fran-
cisco waterfront facilities for sports fishing
boats will be the subject of a project being
undertaken by the Capital Improvement and
Land Use Section of the San Francisco
Chamber, according to an announcement by
President John B. Watson.
Sports fishing is an exceedingly important
business for San Francisco and present facili-
ties at the cove near the Marina and Fisher-
man's Wharf do not seem to be adequate,
Mr. Watson said. Thousands of persons visit
San Francisco each year and board boats for
deepsea fishing, spending substantial sums
in boat fares, bait, and all types of fishing
gear, in addition to patronizing local restau-
rants and hotels. They should have the best
possible facilities at which to board the
"commercial boats" and at which to disem-
bark from them after fishing trips, Mr. Wat-
son declared.
The Chamber recognizes that the problem
of providing better facilities is a difficult one
and that is why the work of the Capital Im-
provement and Land Use Section is being
requested, he said.
Owners of the party boats are members of
Golden Gate Sport Fishers, which has a mem-
bership of 247. In 1947, there were 25 boats
and there are now about ten times this num-
ber taking parties outside the Golden Gate
for deepsea fishing. Each represents an invest-
ment of from $6,000 to $20,000. In 1952 they
were used by 55,000 sports fishermen and in
195.3 the number had grown to 85,600, who,
it is said, spent $385,000 for fares, $50,000
for bait, $50,000 for sinkers and over $3,000,-
OOO for other gear.
Boats are using various facilities in the
Bay .-^rea, but it is said that all concerned
are desirous of an adequate facility as near
as possible to the Golden Gate on the San
Francisco waterfront. It also is contended
that improvements would be self-liquidating.
Dan A. Giles of the Dinwiddle Construc-
tion Co. is Chairman of the Capital Improve-
ment and Land Use Section of the Chamber's
Civic Development Committee.
HONORARY STATE FARMER-Nye Wil
son (left), secretary-manager of the No. 1-A
I' I 111 .Agricultural Association and an ac-
(lember of the Chamber's Agricultural
iiiittee, recently was presented with the
I'liture Farmers of America Honorary State
Fanner Aw-ard by (center) Charles Williams
of Lompoc, FFA state vice president. Look-
ing on is Thor W. Christensen, Vice Chair-
man of the Chamber's Agricultural Commit-
tee. The award was made at a meeting of the
.A(;ri(ultural Committee at the Fairmont
11. .lei.
1
^^^^^^^^^^^^Ib^V- TS3IH
^^^^^^^^^^^^^^H ( -. .q^^^—^HHH
NEW POST OFFICE MANAGER-Orange
H. Fuller (third from left) is shown here
being sworn in as San Francisco's new Re-
gional Operations Manager, U.S. Post Office
Department, by The Honorable Eugene J.
Lyons, Assistant Postmaster General, Bureau
of Personnel. Looking on are (left) Chamber
President John B. Watson and (right) John
E. Scoggins, Acting President, World Trade
Association of the San Francisco Chamber of
Commerce. The ceremony was held at a
recent civic luncheon co-sponsored by the
Chamber and the World Trade Association
at the Fairmont Hotel. The event was in
honor of San Francisco's being selected as
the California-Nevada-Pacific Islands Re-
gional Headquarters of the Post Office De-
partment. The new office is the ninth out of
a total of 15 regional headquarters being
established throughout the nation.
Typical of praise given the San Francisco
Chamber for its part in securing the regional
establishment here instead of elsewhere in
California was a letter from George Christo-
pher, President of the Board of Supervisors,
in which he said: "I should like to take this
opportunity of congratulating ... all of the
officers of the Chamber of Commerce for
their work in bringing to San Francisco the
regional headquarters." He termed the Cham-
ber's action a "valuable service to the com-
munity."
Group Named For Action
On Produce Mart Location
John E. Cahill of the Chamber's Indus-
trial Development Committee has been named
Chairman of a three-man Action Committee
to make a final site determination for San
Francisco's proposed new Produce Market.
Appointment of the Action Committee re-
sulted from a Chamber-sponsored meeting
November 9 attended by both advocates and
opponents of current plans to move the con-
gested produce district. The meeting was
chairmanned by Randell Larson. The Cham-
ber has proposed the South Basin war hous-
ing project site near Hunters Point as the
new location for the Market.
Cahill is assocated with Cahill Brothers
Inc., a construction firm. Other members of
the Action Committee are Richard MeyerhofT,
vice-president of A. Levy-J. Zentner, the
state's largest fresh produce firm, and Milton
I. Ross, president of Jacobs, Malcolm & Burtt,
a leading ."^an Francisco firm.
j Committee Meetings j
November 27 - December 10
November 26— INDUSTRIAL DEVELOP-
MENT COMMITTEE, Commercial Club, 12:15
p.m.
Agenda: Discussion of produce market reloca-
tion.
December 1 — MINING COMMITTEE, Com
mcrcialClub, 12:1? p.m.
December 12 — AVIATION SECTION, Bar-
dclll's, 12 noon.
December 7 — PRODUCE MARKET SITE
SECTION. (Notice to be mailed.)
S.F. Projects Featured
In Steel Publication
Two San Francisco construction projects,
the 25-story Equitable Life Assurance So-
ciety building and the Ninth and Tenth Street
Connections of the Bayshore Freeway are
featured in the fourth quarter issue of the
national trade publication, Steel Construction
Digest.
A picture of the Equitable building steel
framework construction in progress is fea-
tured on the cover of the magazine, which is
published by the American Institute of Steel
Construction. In addition, there is a two-
page feature article on the building's unique
steel framing for earthquake resistance. Con-
solidated Western Steel Division of U.S. Steel
Corp. is fabricating and erecting the struc-
tural steel.
The Ninth and Tenth Street Connections
of the Bayshore Freeway were selected as
examples of the most beautiful steel bridges
in the country opened to traffic in 195.'!. "The
gracefully curved overhead connections won
first place in the Class II division for bridges
with spans under 400 feet in the American
Institute of Steel Construction's 26th Annual
.Aesthetic Bridge Competition. The connec-
tions were designed by the Bridge Depart-
ment, Division of Highways, State of Cali-
fornia, and fabricated by Bethlehem Pacific
Coast Steel Corp.
Help Fight TB
' !9MjJ^nmjsjM« j_^c B mjN ^s^U^ 1954 i
Buy Christmas Seals
BAY REGION BUSINESS
Friday, November 26, 1954
|IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIII^
I Hitting the High Spots |
= With Walt Brown =
"GREATEST FORESTRY EVENT ever held In the
West"— that's the description given the 45th Annual
Forestry Conference scheduled for Dec. 8-9-10 at the
Fmont Hotel. Theme: the vitol role of forests in the
regional and nat'l economy. Registration, at the
F'mont, is Dec. 7: those interested in hoving enhibits
should contact the J. L. Stuart Co. . . . CALIFORNIA
PRINTING COMPANY is 35 yrs. old this month, and
the fact that the firm prints Boy Region Business in
o phenomenolly short time each fortnight is inci-
dental to the Chamber's offering heorty congratula-
tions for more thon o third of a century of printing
know-how. ... E. S. BROWNING COMPANY has
notified the Chomber of the unfortunate passing of
its owner, Edgar S. Browning. A glimpse into Mr.
Browning's choracter is offorded by the fact that one
of his last requests was that in lieu of flowers, friends
send contributions to the Foundation for the Blind.
. . . IRVING LUNDBORG & CO., SF brokeroge firm,
has opened its 6th office in this Oreo: 1 534 Chest.i.'
St., Menio Pork. ...AID RETARDED CHILDREN,
INC. iust concluded its onnuol drive for funds. In
cose you missed it and wish to old in the worthy
program of helping the retarded child take his place
in the community, you should contact the A.R.C,
office at ORdway 3-3602. . . . KELLOGG-LIHLE CO..
1099 Folsom St., distributors of McCulloch choln sows,
is now No. Colif. distributor for Rototiller. Formerly
the Kellogg Co., this firm recently expanded ond
incorporated, with Ned Kellogg as pres. and Edward
Little OS vice pres. ... PRODUCTION MANAGE-
MENT ENGINEERING ASSOCIATES announces thot
E. D. Hoyword, with the monogement consulting firm
since 1926, hos been elected President. . . . CHARLES
B. CLARK of Traffic Service Corp. and HARRY A.
HUNT of the Johnson Line hove been named to head
orrangennents for the Boy Area's second annual
Foreign Trade Transportation Institute to be held
here next Moy 9-12, acc'ding to on announcement
by the Board of State Harbor Commissioners, Port
of SF. ...PARAMOUNT FLAG CO.'s new address
is 33 Fremont St.; telephone number, YU 6-3686 re-
mains the same. . . . PERCY B. MAYER of the Cham-
ber's Membership Relations Dept. oddressed the
Campbell Chamber of Commerce (where his son is
on active member) at o luncheon meeting lost week
on the subject of chomber memberships. . . . PACIFIC
PRODUCTIONS is the new nomo of the former Photo
& Sound Productions, ond the new oddress is 414
Moson St.. telephone YUkon 2-3986. ... VICTOR
FEATHER. Asst. Secy., British Trodes Union Congress,
London, wos guest speaker ot the Chomber's V^orld
Trode Assn. meeting Wednesday WALTON R.
SMITH hos been re-elected pres. of the Assn. of
American Bottery Manufacturers,
NEW LINERS FOR PACIFIC TRADE
San Francisco Progressogram* ------ No. 12
SAN FRANCISCO HOME PORT FOR NEW SHIPS
Oceanic Steamship Company, principal American-flag carrier In the Pacific
Coast-Australian New Zealand trade since 1885, will re-establish passenger
service with two new one-class liners of special design, the parent Matson
Navigation Company has announced.
The twin 20-knot, 360-passenger vessels (sketched above) will be ready
for their maiden voyages in mid-1956 if the $40 million ship program is
approved by the Federal Maritime Board. The new ser\'ice will strengthen
commercial and social ties between the U.S. and the Pacific communities.
First post-war liners designed for a Pacific service, the ships measure 563 ft.
in over-all length, have a 76 ft. beam and are of 14.000 gross tons. They will
cruise to Sydney in 17'/2 ^^ys from California, via Honolulu, Pago Pago, Suva
and Wellington.
The famed liners Mariposa and Monterey served the route before the war.
Postwar service has been maintained with four C-2 class freighters.
*A regular feature . . . Ask the Chamber for Reprints:
l.Xbrook 2-4511, Research Dept.. Ext. 13 or 14.
Guardsmen Tree Sale & T.B. Seal Drives Open
Two charitable causes bi)Uii(i up insepara-
bly with the '\'uletide season were called to
the public's attention this week — the Guards-
men's Christmas Tree Program and the
Tuberculosis Assn. Christmas Seal Sale.
The Guardsmen's trees will go on sale at
their well-known lot at California and Laurel
streets. Proceeds send underprivileged chil-
rlren to summer camp ne.M year.
I'urchase by the public of the Tuberculosis
Christmas Seals will provide much-needed
funds for continued work toward controlling
and eliminating the disease here.
The Chamber lauded both programs and
urged support by its membership.
Chamber Action
Hlghllghti of the Posi Two Weeks:
Ki'iaincd Miiihig liiiruii of) in here (I'. I)
Discussed highiiiiy needs with ofTicials (P. 1)
Saluted new Puiific Cojil iSUil AirliU (P. 1)
Elected Retail Mercbjiiti Asm. ofjicers (P. 1)
Opened driie for fishiiii; Ijcililies (P. i)
Sponsored s/jidjl Post OI]i(e eieiil (P. },)
Formed Prodiin Mjrl aclioii group (P. .*)
Made IU-monih> husiiitss suney (P. 2)
BAY REGION BUSINESS
WALTER I. BROWN. Editor
Ralph S. Claii, Ir.. Aii't Editor
Published avory othor wesk at 333 Pme St.. San
Francisco, 2on» 4. County oi San Francisco.
fomia. T«t*phon« DCbioolc 2-4511. (Subscnptlon.
On* Dollar a year.) Entered as Second Class mat.
ter April 26, 1944. at the Post Oltice at San Fran
Cisco. California, under the ad of March 3. 1879
U. S. POSTAGE
2c PAID
San Francisco, Cahi
Permit No. 1880
VOLUME II • NUMBER 25
DECEMBER 10, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
THOS. J. MELLON ELECTED 1955 PRESIDENT
Chamber Inaugurates
New Trade Promotion
Service for Members
A new service for Chamber members, de-
signed to increase their sales and income
by expanding the markets for San Francisco
products, has been announced by the Sales
Promotion Subcommittee of the Chamber's
Domestic Trade Committee.
This new direct service will stimulate
business for San Francisco and create more
income, jobs and payrolls, according to Sub-
committee Chairman C. E. Peterson.
The program is specifically designed to
focus the attention of other cities on the
variety of manufactured goods available in
!^an Francisco, Peterson said. Chamber mem-
bers interested in expanding distribution of
their products are urged to contact the
.'>ales Promotion Subcommittee immediately
by calling EX. 2-4.-5n. Local 63.
Information received will be forwarded
by the Subcommittee to Chambers of Com-
merce in areas in which the San Francisco
firms are interested for referral to reliable
outlets. These nutlets will be asked to con-
tact the San Francisco firms directly. Man-
ufacturers' agents who have written recent-
ly seeking San Francisco lines will be in-
formed of the products available. Excellent
contacts have been established with Cham-
bers in the major market centers of the
United States.
Firms interested in the new service are
urged to forward immediately to the Sales
Promotion Subcommittee at the Chamber
offices. .333 Pine Street, San Francisco 4,
the following information:
1. Name of firm and address.
2. Official's name and title.
3. Products manufactured or distributed.
4. .\reas or cities in which outlet is de-
sired.
."). Type of outlet desired (whole.salers,
jobber, manufacturers' agent or other.)
Support Given to Pan-Am,
Scandinavian Applications
I li. Chamber's Board of Directors has ap-
i :i| support of actions involving Pan
I lean World .Airways and Scandinavian
!'S designed to enhance San Francis-
Ijosition as the "Aerial Gateway of the
\\ i -tern United States."
The Chamber is supporting the applica-
tion of Pan American World Airways for
renewal of its Latin American service cer-
tificate and extension of the line to San
Francisco. A tri-weekly schedule is contem-
(Continued on page 4)
Eight Chamber Officers for New Year Named at
Annual Election Breakfast; Terms Begin Jan. 1
Thos. J. Mellon, vice president and treasurer, W'esix Electric Heater Com-
pany, was elected 1955 President of the San Francisco Chamber of Commerce
by the recently-named 1955 Board of Directors which convened Tuesday, De-
cember 7, at the Fairmont Hotel. Mr. Mellon, who has served as a Director of
the Chamber for the past two years, will take office January 1. He will succeed
John B. Watson, president, Goodyear Rul)ber Co.
Of her Officers
Elected also at the annual breakfast meet-
ing were:
^ First Vice President — Charles S. Hobbs,
president, Hale Bros. Stores and vice presi-
dent, Broadway-Hale Stores, Inc.
Second Vice President — James E. Hol-
brook, vice president, Pabco Products, Inc.
Third Vice President — Henry C. Judd,
trea.surer, Standard Oil Company of Cali-
fornia.
Fourth Vice President and General Man-
ager (re-elected) — G. L. Fox.
Treasurer (re-elected) — Marco F. Hell-
man, senior partner, J. Barth & Company.
Assistant Treasurer — Carl A. Boiler, Jr.,
executive department, American President
Lines.
.Secretary (re-elected) — Marie .K. Hogan.
?955 ioard of Directors
Supporting the new officers in the Cham-
ber's Action Program next year will be the
following men, elected earlier to the 1955
Board of the Chamber:
New members: Roy P. Cole, partner. Cole
(Continued on page 2)
'||ir WS!^
New Leader Active in
Local, National Affairs
Thos. J. Mellon, 1955 President of the San
Francisco Chamber of Commerce, is a na-
tive San Franciscan with a wealth of expe-
rience in business and public affairs.
Born in San Francisco in 1907, Mellon
graduated from the University of San Fran-
cisco and the USF law school. He joined
Wesix Electric Heater Company in 1926 and
later became manager of the firm's Pacific
Northwest branch in Seattle. He returned
to San Francisco in 1942 as general .sales
manager, later becoming vice president and
treasurer.
Mellon has been active in civic and Cham-
ber affairs for a number of years. He has
ser\'ed on the Chamber's Board of Directors
for the past two years. Mellon also is a di-
rector of the National Association of Man-
ufacturers, a member of the board of di-
rectors of the San Francisco Employers
Council and a member of the State Board
of Education.
Chamber Produces Map of
Downtown Public Parking
A map of the public off street parking
facilities in the Central Business District
Parking Area has been distributed by the
Chamber to daily newspapers and other
publications as an aid to handling the Christ-
mas shopping parking problem.
Recommended by the Chamber's Board of
Directors as one of the solutions for the
parking problem, the map showing the loca-
tion of public parking garages and lots was
compiled by the Chamber in cooperation
with the San F'ranci.sco Garage Owners As-
sociation. The Department of City Planning
did the drawing.
Members of the Chamber's Retail Mer-
chants Association have received copies of
the map for use in Christmas advertising and
the newspapers have printed more than a
half-million copies in Christmas advertising
editions.
BAY REGION BUSINESS
Friday, December 10, 1954
Welcome...
New Chamber Members!
The Board of Directors of the San Francisco
Chamber of Commerce is proud to present the
following new members of the organization.
L)I SALVO TRUCKING
Trucking
Jerrold Ave. and Quint St.
DRAVO CORPORATION
Machinery
681 Market Street
FAMILY FINANCE COMPANY
Personal loans
760 Market Street
FIFTH AVENUE CORPORATION
OF CALIFORNIA
Real Estate
335 Hayes Street
FONG BROS.
Distributors of Dairy products
935 Stockton Street
FORD MOTOR COMPANY
Ford parts and accessories
1500 So. 26th Street
Richmond, California
GOLDEN GATE TRAVELODGE
Motel
2230 Lombard Street
E.J.GRIFFITH & CO., INC.
Import — export
465 California Street
HOBART BROTHERS AND ASSOCIATES
Mfrs. agents
200 Davis Street
HOTEL ANDREE
Hotel
1661 Market Street
COLUMBIA HOTEL, INC.
Hotel
411 O'Farrell Street
HOTEL DAVENPORT
Hotel
540 Jones Street
E. M. HUNDLEY HDWE. CO.
Hardware
662 Mission Street
THOS. S. HUTTON & SON
Steel products
681 Market Street
IN.STITUTE OF MIND, INC.
Spiritual Therapy
111 O'Farrell Street
THE INTER.STATE COMPANY
Restaurant
International Airport
So. San Francisco
ISBRANDTSEN COMPANY
OF CALIFORNIA, INC.
Steamship company
123 California Street
JAPAN TRADE CENTER
I m port — export
38 Sansome Street
LAWRENCE KENNEY
Commercial Photographer
72 Natonia .Street
DONALD BEACH KIRBY
& ASSOCIATES
Architects and ICngineers
10!» Stevenson Street
HARRY KKIEGER & SONS
Automobile sales
2950 Gearv Blvd.
LAUNDER-.MATICS UNITED
Laundry supiilies
1345 Mission .street
BURNS \\. LEK. ASSOCIATES
Public Relations
H21 Market Street
LITTLE .'SWEDEN
Restaurant
572 O'Farrell Street
Chamber Cooperates with
National Program to Cut
Down on Driving Accidents
The San Francisco Chamber will actively
aid in the promotion of "Safe Driving Day"
Wednesday, December 15, when an all-out
effort will be made to keep San Francisco
completely free of traffic accidents for the
24-hour period.
The nation-wide "S-D Day" observance
is being sponsored by the President's Action
Committee for Traffic Safety, according to
Torres Weir, Chairman of the Chamber's
Traffic Safety and Control Section.
Local sponsors include Mayor Elmer E.
Robinson, the Police Department, the San
Francisco Chapter of the National Safety
Council, the Chamber and all organizations
interested in traffic safety. J. Wamock
Walsh, president of the Police Commission,
is the local chairman.
Weir, who directs the Chamber's year-
round traffic safety program, hailed the
"S-D Day" observance as "an important and
dramatic way of demonstrating that mo-
torists and pedestrians can eliminate traf-
fic accidents by their own actions."
Traffic accidents are a "national prob-
lem," Weir pointed out. "I urge all Cham-
ber members to acquaint themselves and
their employees with the basically simple
objectives of Safe Driving Day: drive and
walk as they would have everyone else
drive and walk."
NEW ZONING PROPOSAL
The proposed new zoning ordinance is
now being considered by the Public Build-
ings, Lands and City I'lanning Commit-
tee of the Board of Supervisors. Chamber
members interested in it are urged by the
Chamber's Industrial Development Com-
mittee to make their views known to the
Supervisor's committee. They should con-
tact John R. McGrath, clerk of the board,
HE. 1-2121, Ext. 284.
1955 Chamber Officers
And Directors Elected
(Continued from Page 1)
& De Graf; James B. DuPrau, vice president
and assistant to the president, Columbia-
Geneva Steel Division, United States Steel
Corp.; George J. Greenwood, Jr., vice presi-
dent. The Bank of California N.A.; E. D.
Maloney, vice president and general man-
ager. Northern California and Nevada Area,
Pacific Telephone & Telegraph Company;
and Ray B. Wiser, agriculturist.
Re-elected: Willard E. Abel, vice p^fesi-
dent and general manager. Sir Francis
Drake Hotel; J. F. Barrett, Jr., partner,
Barrett Construction Company; Clay Bern-
ard, regional sales manager, Western Air
Lines, Inc.; Joseph M. Bransten, president,
M. J. B. Co.; James Q. Brett, partner, Cold-
well, Banker & Company; George C. For-
tune, vice president, Balfour, Guthrie & Co.,
Ltd.; Robert H. Gerdes, vice president and
general counsel. Pacific Gas and Electric
Company; Graham Kislingbury, Graham
Kislingbury Public Relations; E. W. Little-
field, vice president Utah Construction Co.;
Daniel J. McGanney, vice president. South-
ern Pacific Company; Joseph A. Moore, Jr.,
president, Moore Dry Dock Company.
J. G. Motheral, vice president. Batten,
Barton, Durstine & Osbom, Inc.; Louis W.
Niggeman, vice president. Fireman's Fund
Insurance Company; Laurence H. Odell,
vice president, W. R. Grace & Co.; J. How-
ard Patrick, president, Patrick & Company;
John H. Sembower manager. Public Rela-
tions Pacific Coast, Shell Oil Company;
Randolph Sevier, president, Matson Naviga-
tion Company; John L. Simpson, chairman,
Finance Committee, Bechtel Corp.; Les Vo-
gel, Jr., president, Les Vogel Chevrolet
Company; and John I. Witter, partner. Dean
Witter & Co.
October Industry Expansion in S.F., Bay Area
Gains Over 1953; Year's Project Total Is Up
The dollar total of .San Francisco indus-
trial expansion for October was 150 per
cent greater than in the same month of
1953, the Chamber's Industrial Department
reported this week. One new plant and five
expansions created 64 jobs at a commitment
of .$!,. 579,000.
Bay Region industrial expansion in Octo-
ber, 1954, was over six times greater than
last year, according to the report. Thirteen
new plants brought commitments of $2,515,-
000; 41 expansions, $5,279,100. Thirty-five
more projects were recorded than for Octo-
ber of 1953.
Capital expenditures totaling $8.28.3,600
for Northern California were over four
times greater than last October 1953. They
represented sixteen new plants and 46 ex-
pansions.
Though the cumulative dollar total
through the first ten months is lower than
1953, the project total is up 16 in San Fran-
cisco, 79 in the Bay Region and 188 in
Northern California.
The monthly and cumulative totals arc as
To:.-
• .or Oc;ob«r. K.54
S.in Fr.incis.-o
1 New PP.inl
5 Expjinsiolu
S 1.0)5,000
V4.000
12 lob.
52 Job.
6 Pro.-»cl.
S 1,579,000
64 JoIk
n.v Reiiion
1 ! New PUn:«
11 t\ii.-ns:oiis
S 2,M5,rOO
5,2-0,100
M Projrctt
s -.-«,ioo
Northern CaliforoM
16 Nro P'iitilt
46 Expfliuiotu
i 2,<>T0,C00
5,)l>,600
62 Proirda ( g,28<.«0a
Ciimt-Uljv* to<jU for the fir«l ten monll-a o
I<:54
S«n Vnnc'tKo
l< Nr> PI n>.
^0 |-\p«nnoni
i •.-•<.o-o
ii,iii?.ir<>
• < 'ofc.
21! ;*•
-1 Pro,<^>.
» l6.l60.aTC
115 Jet.
n.A Rriion
|-< Nr. Pl-nli
till \p«linon>
» 51,5!i|,g00
44.654,74 J
•li; Proimi
« OT.214.641
Nonhrm Cjlifornia
164 N«. Pbnlt
162 Fvpanuoiu
J 65,1M.200
4».5I9,V»
126 Proircli
»l 11.651,941
Fridoy, December 10, 19S4
BAY REGIOnr BUSINESS
WORLD TRADE CENTER — The climax to U) years of planning
by Chamber, City and State groups came last week as blueprints
for San Francisco's $2,000,000 World Trade Center, to be built in
the famed Ferry Building, (see photo at right) were delivered to
the Board of State Harbor Commissioners for The Port of S. F.
Looking over plans and sketches are (left photo, left to right)
Leland W. Cutler, Chairman of San Francisco World Trade Center
Authority, state agency which will supervise the international mart;
Acting Port Director Carl M. Smith, representing the State Harbor
Board which is putting up funds for the project; Olaf C. Hansen,
President of World Trade Center, Inc., local civic organization
which at the instigation of the San Francisco Chamber of Com-
merce initiated plans in 1944; Thomas A. Maloney, Assemblyman,
20th District, who introduced legislation leading to state sponsor-
ship of the trade center; and William G. Merchant, architect of the
forthcoming trade mart.
Construction is to start shortly after the first of next year, with
completion scheduled for summer of 195(5.
Cutler has set up an office in the Ferry Building, whose entire
north wing is already in the preliminary stages of conversion into
a three-story structure combining the features of a trade mart, dis-
play center, office building and international gathering place.
Terms of an agreement covering management and operation of
the new trade center are being worked out by the Authority and the
Harbor Board. The project in the state-owned Ferry Building is
being financed with revenue bonds issued by the Harbor Board.
The San Francisco Chamber originally sponsored the local World
Trade Center idea. In 1944 Chamber leaders put into motion the
organization of other business leaders into the group that was
named "World Trade Center, Inc." Since that year the Chamber's
World Trade Department and World Trade Association have given
continuous encouragement and support to the development of plans
for the Center.
City Efforts Successful
At Foreign Trade Meet
San Francisco's display at the National
Foreign Trade Convention in New York No-
vember 1.5-17, pre.sented by the Chamber,
Board of State Harbor Commissioners and
the Marine Exchange, brought national rec-
ognition as one of the outstanding promo-
tions.
"We are constrained to pay tribute to the
19-man team representing San Francisco,"
the Chicago Association of Commerce and
Industry reported. "Decked out in special
badges proclaiming the city they repre-
sented, they seemingly were ubiquitous.
"The Port of San Francisco headquarters
bore a huge photograph of that port and
city. Those in the market for refreshments
were escorted to Fisherman's Wharf, which
was the most colorful bit of extra-curricular
scenery viewed by this reporter."
Optimism was the keynote of the conven-
tion, the San Francisco delegates report.
Business and government leaders feel basic
world conditions have reached a point of
stability whereby world traders expect 19.55
international trade volume to generally
equal that of the current year.
Representinu the San Francisco Chamber
at the convention were James .S. Baker,
President, World Trade .Association; and Al-
vin C. Eichholz. .Manager, World Trade De-
partment.
Calendar — Chamber Events |
December 10-24
D.rember 10 — CAPITAL IMPROVE-
Ml \T AND LAND USE SECTION —
I: ^rn 200, Chamber, 12 nonn.
\i;enda: Discussion of enlarging San
I i.mcisco's small boat harbor facilities.
1.. Member 11— "KOREA BEAR" LAUNCH-
IXd, lO:.',!) a.m., Bethlehem Shipyard.
December 14 — AGRICULTURAL COM-
MITTEE — Fairmont Hotel, P'.mpire Room,
1 2 noon.
.Agenda: "Welcome home" to J. Earl Coke.
S.F. Freight Rates Stand
To Be Upheld by Chamber
The position of the San Francisco Cham-
ber of Commerce in the highly important
transcontinental class freight rates case is
being presented this week at a final hearing
before the Interstate Commerce Commission
in Washington, D.C.
Maintenance of parity or blanketing of
rates of all Pacific Coast ports and terminals
on traffic to and from the eastern, south-
eastern and midwestern defined groups is
being urged by Walter A. Rohde, Manager
of the Chamber's Transportation Depart-
ment.
Under existing rate structures of the var-
ious forms of transportation, the Pacific
Coast is treated as a unit to the greatest
possible extent. If groupings, based strictly
on mileage, were extended to the Pacific
Coast, the effect would be to throw the San
Francisco area out of line with other major
Pacific Coast areas, the Chamber maintains.
Diversion of cargo from San Francisco to
other Pacific Coast ports might result.
Supervisors Laud Chamber
In a special commendation of the Cham-
ber for its recent work in helping to secure
important government offices in San Fran-
cisco, the Board of Supervisors of the City
and County of San Francisco said:
". . . It is indeed gratifying to realize that
the members of the Chamber of Commerce
are continuously working to make San
Francisco the hub of the West and are leav-
ing no stones unturned in their efforts to
have both the Federal (iovernment, or its
political subdivisions, and private industry,
locate as many of its agencies as possible
in .San Francisco."
The Chamber's efforts in these fields .sup-
plement those of Mayor Robinson, Legisla-
tive Representative Frances V. Kecsling, Jr.,
and others. In the cases of the Post Office
regional office and the Mining Bureau head-
quarters, the Mayor's and the Chamber's ef-
forts proved particularly effective.
Business Cooperation in
1955 Censuses Is Asked
One of the most helpful services which
government performs for businessmen —
conducting censuses of industry and trade
— will be carried out in 1955, and all mem-
bers of the San Francisco Chamber are
urged to cooperate in the vast undertaking.
The Chamber's Board of Directors rec-
ommended the censuses to the last session
of Congress, and since then, the necessary
funds were appropriated. Two million firms
engaged in manufacturing, mining and trade
will report to the Census Bureau on their
operations.
Three separate censuses, with individual
reports kept strictly confidential, will be
taken: 1. Census of Manufacturers; 2. Cen-
sus of Mineral Industries; and 3. Census of
Business (wholesale, retail and service
trades).
The most recent censuses of the dynamic
.American economy are "hopelessly out of
date," according to Chamber General Man-
ager G. L. Fox. The new census facts will
be used millions of times by businessmen in
making decisions on plant location, product
development, marketing channels, sales quo-
tas, advertising campaigns and many other
matters.
The quality of the census depends on the
reporting of businesses. Fox urged complete
cooperation of San Francisco biisinessmen
with the Census Bureau. Businessmen should
make complete and accurate reports, and
return them promptly to the Bureau of
Census.
Considerable thought has been given to
the selection of questions to be asked. The
questionnaires will develop the information
most desired by businessmen themselves,
Fox reports.
BAY REGION BUSINESS
Friday, December 10, 1954
gllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllMIIIIIIIIIIIIIIIIIIIIIII|
I Hitting the High Spots |
cted by
= With Walt Brown
THE "KOREAN BEAR." second of thr
type high-speed corgo vessels being cor
Bethlehem for Pacific For Eost Lines (see Trogresso-
gram" on this page) will be launched tomorrow of
10:30 a.m.. acc'ding to P.F.E. Pres. T. E. Cuffe.
Christening the ship will be Mrs. Thor C. Tollefson,
wife of the Congressman who is acting choirmon
of the House Merchant Morine and Fisheries Comm.
and a leader in the fight for more West Coast ship-
building. . . . INDUSTRIAL COMMIHEES and Sec.
tlons of the Chomber hold their annual joint meet-
ing today in the Sir Froncis Drake Hotel. . . .
MOULIN STUDIOS has added o well-integrated,
modern motion picture plant to its still-photo pro-
duction, and the following personnel: Chorles Lor-
rance, producer-writer who has directed troining
flms for industrial firms and the Gov't.; George
Watson, film production mgr. who was managing
editor for the Princeton Film Center:and David
Ahlers, director of motion sales , who hos hod an
octive coreer in pictures since 1941 with Louis de
Rochemont and 20th Century-Fox CALIFORNIA
PRINTING COMPANY, celebrating its 35th anni-
versary, has added lithography to its letterpress
service. . . . WESTERN BEET SUGAR PRODUCERS,
INC. have moved offices to 461 Market St. . . .
MAJ. GEN. WILLIAM N. PORTER wos hosted Wed.
by the Chamber's Chemical Industries Section and
the SF Chapter, Armed Forces Chemical Assn., in a
press conference at the Press & Union League Club.
In town for o speaking engagement. Porter wos
interviewed at the press conference on the war
potential of the chemical industry. He was chief
of the Chemical Warfare Service in World Wor II
ond is now with American Cyanamid GEORGE
C. WAGNER, pres. of the George C. Wagner Co.,
SF importer. Announces the opening of o branch
office in Tokyo FOOD HANDLER COURSES ot
the Health Center BIdg.. 101 Grove St., ore open
free on the first three Monday and Wednesday
evenings this month. Persons interested in catching
the remaining courses should telephone UNderhill
1-4701. Ext. 25. . . . N. GRAY & CO., SF's oldest
funeral director, has acquired lond at 19th Ave. &
Sargent St. for a new bronch establishment.
Airlines Applicafions...
(Continued from page 1 )
plated on the route, which presently termi-
nates in Los Angeles.
Efforts of city officials to have San Fran-
cisco named as a co-terminal for the Scan-
dinavian Airlines Transpolar Route are also
being supported. The Chamber will aid in
attempting to secure an alteration in the
basic international agreement affecting the
Scandinavian route, if this appears neces-
sary.
Chamber Action
Hlghllghii of ffie Posf Two Weeks:
1. Elected f VI 5 fJ/7/<<..(l>. I)
2. Inaugurated uiu' Trijtit Prumotiun Sir tin
(P.I)
3. Supported j*-/;0H5 of tuo uirlhits (P. I)
4. Produced dounloua parihig mup (P. I )
5. Co-sponsored "Safe Drithig" progrum (P. J)
6. Reported recent iudiiilriiil cxpjnsioii (P. 2)
7. Sent rcpreseniaiivcs to foreign trutit totiirn-
/ion, New 'Vork (P. i)
8. Presented city's position in I.C.C. jrcighl rjlts
cuiv (P. <)
SHIPBUILDING FOR WEST COAST
San Francisco Progressogram*
No. 13
MARINER VESSELS PLAY AN IMPORTANT PART
Mariner-type cargo and passenger ships constructed under a U.S. Maritime
Administration program — of which the "Korean Bear" launched December 11
is the second constructed for Pacific Far East Lines at Bethlehem Pacific Coast
Steel Corporation — are vital in the shipbuilding needs of the West Coast and
the entire country. They arc symbolic of (1) the nations potential strength in
military emergency. (2) the country's competitive commercial position and
(3) economic health which results from large employment and payrolls.
The "Korean Bear" (photo above shows its condenser being hoisted, during
construction) when launched was one of four merchant vessels of over 1.000
tons under construction in private yards on the Pacific Coast, and one of 12 in
all yards of the nation. The Chamber's area-wide Shipbuilding Committee is
ct)nstantly seeking more shipwork for local yards, aiming for greater employ-
ment and more secure defense and commercial positions not only for the We;l
Coast but for the entire countr>'.
*A regular feature . . . Ask the Chamber lor Reprints:
FXbrooi 2-4'ill. Reiearch f>el,t,. Fxt. M nr M.
Chamber, City to Sponsor Winter Market
The annual Western Winter Market. Jan-
uary 24-28 at the Western Merchandise
Mart, which will bring thousands of buyers
to the city, is co-sponsored by the San Fran-
cisco Chamber of Commerce and the City
and Countv of .'>an Francisco.
One of the most important merchandise
shows on the Pacific Coast, the Western
Winter Market will offer the new products
of over 2,800 factories. The diversified show-
ing of both western and eastern lines will
attract buyers from all over the world.
BAY REGION BUSINESS
WALTER I. BROWN, Editor
Ralph S. Ct»M. Jr.. Att't Editor
Published every other week at 333 Pine St . San
FranciBco, Zone 4. County o( San Francisco, Caii.
lomia. Telephone EXbrook 2-4511. (Subscription
One Dollar a year ) Entered as Second Class mot.
ler April 26, 1944. at the Post Olllce al San Fran
cnco CaV.lorr.ic: under rho del ot Mnich 3 If'
U. S. POSTAGE
2c PAID
San Francisco, Ckjlil
Permit No. 1880
VOLUME II • NUMBER 26
* BUSINESS ACTIVITY ISSUE *
DECEMBER 24, 1954
PUBLISHED BY THE SAN FRANCISCO CHAMBER OF COMMERCE
Immediate Acquisition
Of South Basin Site
For Produce Mart Urged
The Chamber's Board of Directors has
taken additional action toward relocation of
San Francisco's wholesale produce market as
a result of a comprehensive report by the
joint Produce Market Subcommittee of the ^^^^^^^ 4HP''' Xl
Agricultural and Industrial Development ^^HHH^b ^Pfjj^ ^ '|
^^^ Committees.
^^^"^ The Board went on record as "favoring the
" immediate acquisition of the South Basin
area for ultimate development of a new pro-
duce market" and reaffirmed its June 17 re-
L^K 1^ quest that the authorized city agencies "de-
^F Bfe J. clare the area in which the present wholesale
f^k I^Hk^^^ produce market is located, and the South
j ^»A ^^^^^^B^ Basin war housing area, as Redevelopment
TjK^^^^^^H^ Areas."
^^^^ I^'^gj^^^mmm An exhaustive re-study of seven possible
Nathan Most New WTA Prexv produce market sites was made by a special
committee of the joint Subcommittee. The New Post for Joseph R, Mixer
\A/i>r»l/J Xt•i^/J^^ Arr'n majority report, signed by Chairman John E.
VVOna I raae A\SS n Cahin and Mllton I. Ross, recommended the MlYOP Klow Accic+nn+
P|_-i.. IQCC O-ffirorc South Basin Site "as the logical and most ""lAei INCW /-Vd5IMUMI
^leCTS 1/33 v-/TTICerS suitable site for relocation." ^ »» r f\^ L
Nathan Most, vice president and treasurer The minority report, signed by Richard Oen. Mgr. Ot Lhamber
of Getz Bros. & Company, has been elected MeyerhofT, did not disapprove of the South , p m- f fi m, ..„ ..
195.5 President of the World Trade Associa- Basin site nor did it propose an alternate Joseph R. M.xer, for thiee jeais Manage.
tion of the San Francisco Chamber of Com- ^'^e. The report stated that some produce of the Chamber's Domestic Trade Depart-
merce. He succeeds 1954 President James S. and poultry houses "will not commit them- ment, has been appointed Assistant General
Baker, manager of the James S. Baker Co. selves to the choice of a site until they find Manager of the Chamber, it was announced
Other new officers of the World Trade As- they will receive adequate compensation for General Manasrer G L Fox
sociation are: George E. Talmage, vice presi- the heavy investments they would be forced f^ay by General Manager G. L. Kox.
dent Traffic, Pacific Transport Lines, Inc. '" leave when they move to a new market Mi.xer will succeed Robert M. Shillito who
First Vice-President; Forrest E. Brookman, area. resigned to become General Manager of the
partner, Atkins, Kroll & Co.-Second Vice- CahiU is associated with Cahill Brothers D„,,.„t„,,.n Businessmen's Association of Los
I'r. =idpnt; Tom B. Coughran, vice president In^-. a construction firm; Meyerhoff is vice
a-: 1 manager, International Banking Depart- president of A. Levy-J. Zentner, the state's Angeies.
P -t. Hank of America N.T. & S. A.— Third largest fresh produce firm; and Ross is presi- Mixer assumes the next-to-highest staff
I'resident; Robert Taylor, assistant vice dent of Jacobs, Malcolm and Burtt, a leading position with the San Francisco Chamber
;.nt, American Trust Company — Treas- San Francisco firm. fnllnwinir mme than ten venr^ of ore-ani7a-
and Alvin C. Eichholz, Manager of the The report was approved initially at a joint ^""0^ '"B mo. e than ten jears ol orgamza
. I amber's World Trade Department— Secre- meeting last week at which Randell Larson tional work which climaxed in February,
t.,,.^ presided. The recommendation to the Board 1950 with his appointment as Secretary-
W . H. Cribble, export manager of the W. P. was signed by Agricultural Committee Chair- Manager of the San Francisco Junior Cham-
Kal'.r & Co., and a director of the Associa- man J. W. Mailliard III and James Q Brett, ^^^ ^^ ^^^^_^^^ Domestic Trade Department
ti a has been named General Chairman of Chairman, Industrial Redevelopment Com- p^n.i..^ rh<.r„h-.v ,„
., ,,.-- w ij T \ \\j 1 /^ -n mittpp Manager of the San Francisco Chamber in
'I- !!ia.^ World Trade Week Committee. nmiee. = , ,. , • /.
■ a.otion of two-way trade through the \ October, 1951, undertaking as his first major
f San Francisco is the primary objec- CitV Is PODUIor ill EaSt, project the organization of a trade develop-
1 the Chamber's World Trade Associa- D— .oSJ^-A El<.«.* 1> a.r^r^-^c ment trip to the San Joaquin Valley — activity
Working through the Chamber's World rreSiaenT-CieCT KepOTTS . ■ , , u- I^ . » u • • v
Department, the WTA takes an active San Francisco is widely recognized as a typical of his Department whose aim is to
M the Chamber's national and inter- "thriving city" and as a West Coast leader develop San Francisco as the market center
al promotion of world trade. The WTA by businessmen throughout the eastern „f .. „ w^of o„^ „„..„,„.o„o fUo =oi^ =.,,! ^i=
r. . , .,,. , tf ■* J c* * n\ I u-«,.:^ * TTi^..* of the West and encourage the sale and dis-
■ rship of nearly 400 repre.sents a com- United States, Chamber President-hlect "
ross-section of all interests concerned Thos. J. Mellon reported last week on his tribution of locally-made products.
• rade, finance and port traffic. return from a business tour which made his . , . - ,u it • ■» <•
a r members of the WTA 1955 Exeeu- election as 1955 Chamber President one "in Mixer is a graduate of the University of
' ■ mmitteeare: ab.sentia." California, where he served as student body
I . T. Barnett United States Steel Cor- Mr. Mellon was advised of his election by j ^ n ■ • i j u .u
. ^ ,, '., V>,'^ T. .. 1 •■I- 1 J- . i 1 u I- .u„ „ „ti, president. He is married and has three voung
poration; E. Va.l ClifT. United Air Lines; long-distance telephone earlier this month ^
(Continued on page 4 ) (Continued on Page 4 ) children.
.%. i^' '€k '^. $i fi. fi. (i fi. ii. fi. A A! (i. A! IQI fi. (i_ A; iQi iQ> ^. A <0> tk ^. fk $>. ^. fk .A fi. fi. ii. <Qi €i. A '(>. A! ik. fk. A Hit .6! ti_ 'fi'^[
%. MERRY CHRISTMAS AND A HAPPY NEW YEAR! !«
< '■>■
■^ w Sf. ^. v; !^ w ^. v! w ie? ^. Sf. V !^ ^. Sf. v; v ^. if. « v io? ff.^. ^. ^. w joi 'fif. ^. w :&! ic? « 9; ff. sf. fji. « v iui w 19. '^.'^
BAY REGION BUSINESS
Friday, December 24, 19S4 I
General Business Activity
FOR NOVEMBER AND THE FIRST ELEVEN MONTHS OF 1954
TREND
The general business trend in San Fran-
cisco during November turned up briskly
from October to a new high for the year
and to an all-time November high. The San
Francisco Chamber of Commerce November
index of business activity at 135.3 topped
October by 6.5% and November a year ago
by 2.3' r. Our index for 11 months at 125.3
was identical to the like period last year.
The November strength in San Francisco
business compared to a year ago came
principally from the financial, trade and
utility fields, although real estate and some
segments of the building and transportation
fields were also up: bank debits rose 5',r ; San
Francisco Stock Exchange shares traded,
34%, and market value, 97'^; real estate
deeds recorded, 8'y, single family dwelling
units provided for 80%. Bridge vehicle cross-
ings, truck movements and airport traflfic
established new November highs. Sales of
electrical energy and water topped last
November and department store sales tied.
Tourist interest in San Francisco and north-
ern California continued strong in November
with nearly half again as many written in-
quiries to the San Francisco Chamber of
Commerce as last November and out-of-state
autos reported entering northern California
gateways in November gained S'/'r over last
year. Water-borne commerce, freight car
movements.total building permits authorized
were below last November.
In the San Francisco Bay Area November
financial transactions topped last year by
»>'v, new dwelling units starts by 12'; and
employment in agricultural industries, (V/r ,
in ser\-ice, 2'v, and in finance, 1' < . Total
metropolitan employment was down l.b'/r
but average weekly earnings of wage and
salaried workers in the manufacturing indus-
tries were above last year.
CONSTRUCTION AND REAL ESTATE
November San Francisco building permit
value of $3,8(10,710 was about one third of
last November which amounted to $11,681,-
638 and included nearly $6 million of public
housing and $1.7 million for a commercial
garage. This November new residential per-
mits accounted for 39'^ of the total value,
new non-residential permits for 38'' of the
total value, and additions, alterations and
repairs for 33'/^. The eleven months total of
7,892 permits value at $53,475,819 were
1.3'y in number and 7.1'' in amount below
a year ago. The new residential permits of
$22,220,296 accounted for 42'' of the 11
months total and was 8',; ahead of the same
period last year and provided for 2,228
dwelling units or 11 't more than during a
comparable period last year. New non-resi-
dential permits amounting to $18,634,349
and additions, alterations and repairs to
$12,621,172 for the cumulative period were
down 21.1 '; and 5.9'/f respectively.
EMPLOYMENT
Kmployment in the six-county metropoli-
tan area in November amounted to 1,010,10(1
according to the State Department of Em-
ployment prelitninary estimate compared to
the October fin.il of 1,019,100 and 1,025,200
in November a year ago. November employ-
ment in six industrial groups out of ten, were
above the monthly average forthe first eleven
months and included construction, finance,
retail trade, whole.'-ale trade service and mis-
cellaneous. The 11 months averaffe of l.oofi,-
100 was 21,610 under the same period last
year or 2.17'. November unemployment
amounted to 3.7 'r of the labor force.
TRADE
San Francisco department store sales in
November were identical to last November
according to the Federal Reserve Bank un-
adjusted index. Sales for the 11 months were
likewise practically identical. Merchant
wholesaler sales on the Pacific Coast during
October (latest) were 2'r over last October
and identical to the preceding month. Sales
of lumber and construction materials lead
the gains with 29'^', but sales of industrial
machinery and equipment and supplies
showed the sharpest drop amounting to 34',' .
FINANCE
November bank debits in San Francisco
amounted to $3.2 billion and the five reported
bay cities to $4.0 billion carrying the 11
months cumulative to $34.3 billion in San
Francisco and $42.9 billion in the bay cities.
Cumulative transactions in the bay cities
and Los Angeles were practically identical
to the same period last year, but in Portland
there was a 3'' gain and in Seattle fi'J while
the 12th District was up I'r. Market value
of shares traded on the San Francisco Stock
Exchange reached the highest monthly total
since July 1930 and amounted to $31,404,319.
The number of shares traded were up 30.9%
and market value, 97.2',' of last year.
TRANSPORTATION
November water-borne tommcrcc and rail traffic in the
San Fr.incisco Bay Area were down 127r
i,.cly. The Port cf San Francisco revcni
during November were off 10.4% but trut
ihe San Francisco area were up ').(.'/,. San F
port iratJic m October compared to a >car ago esiablished
.1 gam in plane tratlic of 13.9'/'. passengers. 2\3'7c and
a.r express. I}. 8%. but air mail and air freight weie down
2.]% and 2.5% respectively. Ou:-ot-staie passenger cars
entering northern California gateways during November
were up 8% but the 11 months total of 751.299 was less
than I'/f below last year.
UTILITIES
November electrical energy sales were 2.2% above last
November and residential water-consumption up i.7%. but
mdustrial gas sales were off 1 ~" ' ' " ' ' '
ndled
ales 0.2</r. The 11
■.At/r. indu
all above la:
ith clc<
F
al gas sales 1.0%,
NOVEMBER BUSINESS ACTIVITY IN SAN FRANCISCO
BR.VNCH OF .^CT)V,TV .NOVEMBER %f,om llMos. %f
•GENERAL BUSINESS ACTIVITY 1947-49 A«.=100
CONSTRUCTION PERMITS —
Total Number
Value
Value
.Number
.Number
..-.Value
-..Value
Single- Family Units. New
Non-Residential. New
Addns.. Alterations and Repaln
REAL ESTATE— Deeds Recorded - Number
•RETAIL DEPARTMENT STORE SALES Index
FINANCE— Bank Debits $000
Postal Receipts S
S. F, Stock Exchange Shares Traded
Market Value S
COMMERCIAL FAILURES Number
INDUSTRY TREND — 6 Boy Area Cottnlias Total Employed
■M.ia.irauiiDas- .\vctiKe Weekly Bitnings .— .1 Dullatsi
.Manufacturing (Employment)
Construction. Contract '"
Finance. Ins.. Real Estate
Retail Trade — '
Wholesale Trade ^'^
Service •
Tran.'i.. Comm. & Utilities - — ^\
Agriculture ~
Govt —Fed . State, aty — "
Other '
TRANSPORTATION Frt. Car MovemenU... Number
S F Airport— Planes In and Out Number
Passengers Off and On Number
Air Mall Loaded 4 Unloaded Lbe.
Air Express Loaded ft Unloaded Lbe.
Air Freight Loaded ft Unloaded Lbe.
Rj.l Exfiess Shipments Number
•T.M I Movcmcm.— S F Aica Indei
Out-of-Sute passenger car entries into N.C. Number
PORT OF SAN FRANCISCO— Revenue Tons ToUl
Coastulse - - Revenue Tone
Intercoastal _ Revenue Tone
Foreign - Revenue Ton
CARGO VESSELS (S. f. My)— ArrlvaU Numbei
Mitllnns of Registered Tons -
UTILITIES— Ird and Comm. Gas Sales Cu. Fl.
•Kloc Ener8> .«ialea- k,w hours Index
w.Tier Cnnsumptlon- Comm- and Ind Cu. Ft.
NEW OEVELOPMEMTS-Tourlst and Settler Inq No
Bav nrldge Vehicle Cro«»mg« Number
Golden Gale Bridge Vehicle Crossings Number
FHUITS AND VEGETABLE RECEIPTS Carlota
LIVESTOCK SLAUGHTER < Inip DISU. ( Numher
•S F LIVINO COSTS- ^11 Items Indfi
1.048.473
1.262.957
1.449
147
5.I6S.«2
3.106.861
1.429.403
31,404.391
14
I.OUl.lOO(p)
83.85(a>
202.600IP)
6^.?00(p)
6^.300(p)
r4.200(pl
7|.200(pl
2l4.200(pl
109 >00lDl
20.2UOIp>
84.8oairi
2.gOOIPI
14.234
ll.63^lal
:oi.l22lal
2.41S.8-2UI
62S.440UI
i.-|9.670(al
0-.I33
I47.R
—2.0
—66.0
—80.1
—82.5
80.0
—56.9
59.1
55.9
97.2
75.0
125.5
7.892
55.475.819
22.220.296
2.228
958
18.654.549
12.621.172
15.686
110
54.264.^38
29.981.966
I5.97^.085
267.572.068
165
I.0O6.I0OIPI
206.-10IP)
6».3^0(pl
65.1')0(pl
1 -0.0401 P I
71.160(p(
2l0.36aipl
110.170IP)
20.850(p»
8>.84aip)
:.290(p(
148.^2^
10"'.8>H(bl
1.824. 538(b>
23, 289. 011(b)
11.8
-14.0
44.2
Mbl
I. -08 115
1.8^2.800
— 14.9
— 11.0
— 12.0
-14.5
3>."'B( 4«llbl
999.964
145 9
"31.299
4. 88*. 042
Il8.86rt
412.141
2.450.-<8
4.50'
20.414. -I I
14. 141.848. 100
128
I. -60.9-3 000
II. -S6
28.>08 244
11.441 408
20 0-6
I.3M OWi
•\!
itnieAitrn nrPARTMEvr. »a!« mAxriMX) mAMBr* or ro;
«n(ijniri
Serf (dl M.f.h.
Friday, December 24, 1954
BAY REGION BUSINESS
Chamber Backs Request
For Funds for Small
Boat Harbor Facilities
The Chamber's Board of Directors last
week approved in principle a plan for en-
largement of San Francisco's small boat har-
bor facilities in the vicinity of Gas House
Cove, next to the Army Transport docks.
The State Legislature's Joint Interim
Committee on Marine Affairs and Bay Area
Development, meeting at the time in San
Diego, was immediately informed of the
Chamber's position. The Legislative com-
mittee has before it a request from the San
Francisco Recreation and Park Commission
for funds for enlargement of San Francisco's
small boat harbor facilities.
Present facilities for small boats are in-
adequate, the Chamber's Capital Improve-
ment and Land Use Section pointed out.
Berths for 900 small boats are required and
at this time only 250 small boats can be
handled, according to Don A. Giles, Section
Chairman.
Estimated cost of building facilities at Gas
House Cove is $5,000,000. Suggested plans
for financing include:
1. City and state each contribute $2,500,-
000. The portion from the city to be supplied
through a bond issue.
2. Request the entire $5,000,000 from the
state's off-shore oil funds.
3. Request federal funds for 50 per cent
of the $5,000,000, and include in the plans
provisions for berthing Coast Guard vessels,
the balance of the funds to be provided by
the city and state.
Giles' Section pointed out that the cost
would be amortized in about 30 years and
the new facilities would provide space for
sport fishing boats now berthed at other har-
bors in the Bay.
Collins Named President
Of Second Century Club
■imund T. Collin.*;, branch office manager
. Pacific Telephone and Telegraph Com-
. has been elected 1955 President of the
iber's Second Century Club. He will
■ ed A. C. Meyer, vice president of the
liank of America N.T. & S.A.
The 1955 Vice Presidents of the Second
i:ry Club are Donald J. Devoto, San
. isco representative of Hotels Statler
pany. Inc., and Joseph Zablocki of Za-
ki Associates.
iruanized four years ago, the Second Cen-
iny Club cooperates with the Chamber's
M.riihership Relations Department. During
' the Club will continue to expand its
_ ram of making "good will" calls on new
Miber members and sponsoring "assimila-
luncheons."
INDUSTRIAL ACCOMPLISHMENTS —
Reports on the major projects of 1954 high-
lighted an annual meeting of the Chamber's
Industrial Committees and Sections at the
Sir Francis Drake Hotel recently. Projects
spotlighted included the Technical Report on
the Produce Market Site, Recommended
Reclamation of 2,500 Acres of Tidelands,
Recommendation of Alternate Water Plan
for Bay Region, Retention of Bureau of
Mines Headquarters in San Francisco, Analy-
sis of Government Competion in Business,
Recommendation for Building Code Techni-
cal Board of Review, and completion of Spe-
cial Reports on the Western Chemical Poten-
tial.
Among the Committee and Section officials
attending were (above): front row, left to
right, B. C. Allin, Vice Chairman of the
Technical Projects Committee; Phil R. Brad-
ley, Jr., Chairman of the Mining Committee;
and M. H. Scott, Chairman of the Chemical
Industries Section. Back row, left to right,
Henry J. Degenkolb, Chairman of the Build-
ing Code Section; James Q. Brett, Chairman
of the Industrial Development Committee;
and H. H. Fuller, Chairman of the Industrial
Advisory Committee.
Gov t Competition No Big
Problem, Survey Shows
Industrial and trade organizations head-
quartering in the Bay Area do not find gov-
ernment competition a major item in their
businesses, according to a survey made by
a special Subcommittee of the Chamber's
Manufacturers Committee. Of 74 organiza-
tions questioned, only three indicated a need
for further investigation into the problem,
according to Joseph M. Bransten, Chairman
of the Manufacturers Committee.
The question of "government-in-business"
insofar as Bay Area industry is concerned
arose earlier this year and the survey was
instigated for the purpose of further investi-
gating the problem. Bransten said the Cham-
ber is anxious to be of assistance to any asso-
ciation encountering the "government-com-
petition" threat.
Plant Expansion Still
Strong in City, Area
Two new plants and six expansions of
existing industrial facilities in San Francisco
during the month of November brought local
commitments of $312,000 and created 48 new
jobs, the Chamber's Industrial Department
reported this week.
Industrial e.xpansion throughout the Bay
Region equalled November of last year in
number of projects, with 18 new plants and
22 expansions. The total capital commitment
for these projects was $16,341,900.
In the whole of Northern California, indus-
try committed $18,483,900 for 19 new plants
and 36 expansions.
Largest reported project is the new paper
mill announced by Crown Zellerbach to be
erected near -Antioch. This is expected to be
a boon to the packaging industry centered
in the San Francisco Bay Region.
Totals are as follows:
TRADE PROMOTION SERVICE
Now is the time for Chamber members
to plan expanded distribution of their
products in 1955 by utilizing the Cham-
ber's new direct sen-ice designed to stimu-
late the sales of San Francisco products.
Interested firms should contact the Cham-
ber's Sales Promotion Subcommittee im-
mediately at KX. 2-4511, Ext. 63.
The Chamber's Domestic Trade Depart-
ment has established excellent contacts
and reliable outlets in the major market
centers of the United States.
Interested Chamber members should
forward to the Chamber offices, 333 Pine
Street, San Francisco 4. the following in-
formation; 1. name of firm and address;
2. official 's name and title; 3. products
manufactured or distributed; 4. areas or
cities in which outlet is desired; and a.
type of outlet desired (wholesalers, job-
ber, manufacturers' agent or other i.
NOVEMBER
San FrjncJKo
2 N.w Plants
6 Expansions
)i 110,000
202,000
8 Projects
f 312,000
B«y ReKion
18 New Plants
22 nxp.insions
« 14,506,000
1, 855,900
40 Projects
S I6,J4I,900
Northern California
19 New Plants
*6 Hxpansions
* 14,706,000
1.777,900
^5 Projects $ 18,48J,900
FIRST ELEVEN MONTHS OF 19'S4
16 New Plants » 4,4i),0OO 115 Jobs
65 Expansions 12,019.899 248 Jobs
81 Projects
S 16.472,899
Bav Region
I )9 New Plants
Hi Expansions
i 69.087.900
46.490,64)
472 Projects
SI 15.578.545
^^orthern California
185 New Plants
)98 Exp-nsions
* 79,840.200
52,297,645
581 Projects
lil52.ll-.845
BAY REGION BUSINESS
Friday, December 24, 1954
Mellon Describes Vital
Role of City, Chamber
(Continued from Page 1)
and declared he would serve "with a great
deal of pleasure and a deep sense of responsi-
bility." He will take office January 1, suc-
ceeding John B. Watson.
"I was particularly impressed," Mr. Mel-
lon said of his eastern tour, "by the very
friendly interest in San Francisco expressed
by businessmen everywhere. They look to
the Pacific Coast for continued growth with
San Francisco at the center. A good deal
of optimism was evident at the National As-
sociation of Manufacturers convention in
New York where I spent some time.
"San Francisco will have an increasingly
important place in the affairs of the state,
the nation and the world, and the actions of
its Chamber will have far-reaching effects
on our economic well-being," Mr. Mellon
continued.
"Outstanding business and professional
men will be serving on the Chamber's Board
of Directors during the coming year and,
with the aid of its membership, the Chamber
will continue in 1955 its broad program for
civic improvement and expansion of the dy-
namic American free enterprise system.
"The San Francisco Chamber of Commerce
has traditionally been a leader in the devel-
opment of policies designed to serve the com-
mon good and enhance the position of our
community.
"During the coming year I am sure the
Chamber's officers, membership and staff
will devote their efforts to a program serving
the best interests of San Francisco in every
way."
Veltman Named President
Of Export Managers Ass'n
John T. Veltman, export manager of the
California Division of Libby, McNeill &
Libby, has been elected President of the San
Francisco Export Managers Association, a
group with which the San Francisco Cham-
ber works closely because of mutual interests
in world trade through the Port of San
Francisco.
Other officers elected to serve with the
new President for 1955 are: Vice President,
William P. Stevens, Columbia-Geneva Steel
Division, United States Steel Corp.; Secre-
tary, Robert S. Dowling, Union Oil Co. of
California; Trea.surer, Jack Cavanaugh,
Stauffer Chemical Co.
The Export Managers Association is com-
posed of executives in Bay Area industries
in charge of their company's overseas sales.
Veltman was born and educated in Hol-
land, has lived in the United States for thirty
years and has traveled widely. He has been
with Libby, McNeill & Libby about 28 years.
Chamber Action
Hlghllghtt of the Posf Two Weeks:
1. (oncludcd spcci.il (ommiiict Mudy of Pro-
tliicf Mjrkit rciocatioH and recommended
action (P. I)
2. Took action on hurhor fjciilies t/ut-ition (P. .^)
3. Surveyed "liovirnnniil-m-hitimcsi" problem
(P. 3)
•(. Fncouraf^ed tut of new i.hoinher trjtlt promo-
tiofi sen ice (P. 3)
5. Sur\cycd Eronomit (oHililioiii I P. 2) jnd hi-
iliiKrUl Expansion (P. 3)
6. Held joint meeting tif Inttuttrijl (.ommitlifs.
reviewed accf»mpli^hmenl^ (P. 3)
- Fleeted new W orW TraJi Ann. Oflicen (P. I)
-■ llected new Stion.l < mliiri ( hih OtU'ert
(P. <•)
RADIOLOGICAL DEFENSE LAB
San Francisco Progressogram* No. 14
S. F. IMPORTANT CENTER OF ATOMIC RESEARCH
Wearing completion at San Francisco Naval Shipyard, Hunters Point, is the
S8. 500.000 building (architect's sketch, above) of the U.S. N,ival Radiological
Defense Laboratory — the only research activity in the country solely con-
cerned with defense against the effects of atomic weapons.
At this "top secret" laboratory some 400 highly skilled scientists are trying
to find out how the nations cities and armed forces can survive the effects of
atomic and hydrogen bomb attacks. The modern laboratory building to house
the activity will be completed next spring.
Six stories high, iOO feet long and 100 feet wide, the building will be
windowless — for economy and more wall space, as well as for greater protec-
tion .igainst possible bombings. Heavy concrete walls, some with lead sheath-
ing, will help control or confine atomic radiation. Movable partitions and
false ceilings will give extra flexibility of space utilization, while both ends
will have provisions for building extensions. Joint contractors are Rothschild,
Raffin & Weirick and the James I. Barnes Construction Co. with George Storm
us superintendent.
Within this novel structure many of the vital atomic secrets of the next
century may be discovered. Certain it is that San Francisco's Radiological
Defense Laboratory will help man to learn more about how to live with the
atomic age. how to protect himself from its baneful side, and how to harness
the vast energy for the world's good.
Here is further proof of San Francisco's importance to the nation — this
time as a key center in the .ige of atomic encrg)'.
*A regular feature . . . Ask the Chamber for Reprintt:
EXbrook 2-4511. Research Dept., Ext. 13 or 14.
World Trade Ass'n Executive Committee Named
(Continued from Page 1 )
J. H. Farry, Tide Water Associated Oil Com-
pany; B. Fitch, Hawaiian Freight Forward-
ers, Ltd; Arthur J. Fritz, Arthur J. Fritz &
Co.; Reginald V. Grady. Connell Bros. Com-
pany, Ltd.; W. B. Gribble, W. P. Fuller* Co.;
Herbert W. Hilker, J. J. Moore & Co., Inc.;
H. L. Kaufniann. Crocker First National
Hank of San Francisco; Granville V.. Libby.
Fireman's Fund Insurance Co.; George H.
.Malioiiey. (Irace A: Co. (I'aiilic (■(.;!.■-( I: (.'. J.
McKeevcr, General Petroleum Corporation of
California; M. P. Naughton, Cosgrove &
Company, Inc.; Frank L. Redfcrn, Union
Pacific Railroad Company; B. T. Rocca, Jr.,
Pacific Vegetable Oil Corporation; J. W. M.
Schorer. Holland-.America Line; John .\.
Stein, Pope & Talbot, Inc.; O.C. Stine, Pan
.American Airways, Inc.; Harry Thompson,
Grace Line, Inc.
BAY REGION BUSINESS
WALTXR ). BROWN, Editor
Ralph S. Cl«i. Jr.. A»'l Editor
Published ovary other week a\ 333 Pme St.. San
Francisco, Zone 4, County of San Franciaco. Call-
lomla. Telephone EXbrook 2-4511. (Subscnption.
One Dollar a year.) Entered as Second Class mat-
ter April 26. 1944. at the Post Olllce at San Fran-
cisco. Calilomia. under the act ol March 3. 1679
U. S. POSTAGE
2c PAID
San Frcjncisco, Calll.
Permit No. 1880
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