THE BILLBOARD
Vol. X.,No. II,
CINCINNATI, NOVEMBER i, 1898.
Haw to Advertise a Whisky
and Get Your Money Back.
1 imnt to rar at lliu bcaluiiliiR ili:it
nltboatfli iHHm a Coloiii-l. I kuou- vct-y
llltic iitmut wlilBkies. Unl In tlit collrHu
iif n nuiiibct' of yonrs dmolcd to ad-
v>>rtlKltiii, I -liavf! Btwn a gmtt many
trlii«kli4) nilTcriisnl. anil In tbe coni-au
•if IniBlnciw I linvo TUbbml elbowa witli
n fnmt many salonn kiwjrcn. and liava
bceu t^Tcm to onilinMiHl that prutly .
DMrlr Vtetx Miooa. and Imr In ibc
land: Ml « MM ot» bottle at every
jtniMlMnC irtahkr tkat ban ovor b.va
wlmtlied,
Tlwra Kcms to I>p iio illtnciilly lu
uuljr )IltUciilty tteint
tie Neoai»to1aKt f.n
ciyrtr r«lal1er*
Iwrtud llLnry
ClRar roauufiiciiii
Till- niilv linv. lioivoviT. "imi
llr>b- wliK! into olil iHitili-s" is
Si-rliiliiral injunction, anil tUlK il<ii'
tHit Hwm lo Iw widoly known to iin
rMultm U wliiaiikii.
■Ilu JItwIe HaU proidi' ml iiitiMi
qnilf a lowc whUu aso. a iilnn In I'tt-
wrti tbt-lr walln« frnn) lakiiii: ml
raniaKP of llirir palmar wlin iIi-kIii'
IwmIr tlicy inliflliil
III* iirami ami iiic i
fur li: In tlilH i>i:i
Ollll
,1 flfUc
of I
. I
U'uiilil pnilravor lo ia:iint l>}
Iirrlanro of t|ia Mnidi: llall inan:ticer<i;
ami wlillu I mwd t»nia It la quaria
and iitabk aa la .tmA«im<ir Maif^ I
wnufaVahwlHilliA It In phlaW anltaltla
fur a alMfla ilrlnlb iTlaH a iqwiU <»tk-
w-roir tO'ibo fMtt at tho lulilu. nail I
wtmM'twn) llM uamc* nf Ilu* artli-Io
lihnrn In UKt lKillliv ami nlaa iMprlDt-
iH on tli(> laM IhaT eovura Ih? rmk.
t n-oiilil tlii-n xi-nni
il.'.l n ilrliik
Mv llml III
HbrnlK, to dliidtiylnit tbe nnntR^f tlic
Ih-dihI. and tbvu nm* nlmtil olalit nlici-t^
tt» aatall it^n). U<ll1n)i liow lliu wliisli v
in iMlllviL -Jt Ih 1-iiHliminr.v lo a.lrtso
aBalnHl nny nniiill iirliil i<ii ii iinsii r,
niHl I nm nnioiiR llmsn wtm I1 ll.'v.'
lluit wiiys 111 HiiiK' of ivlifcli 1 ^i;.J.
niakp ilie |hhiIi>i' I)1|e t'liiiiik'li' :iii>ii'>^v,
■irt ilirn i)iit IIh! wimll in im m ""uu
Willi Hint imim' for a new lir:iii it -
a eouil-ciioiiBli niinii! ri>r ii i-lu»n'il^'.
"I ivi>iiiil liK-ii warn llio IhiIiiIht lo
Ix' Hiirc tliut whi-U liu wautiil a ilrliik
..r Van Bililicr wlilxlcy lo rva timt lie
Kols .1 Uittlo tliat liaH nvrtir
ci[ii>iiiril. ami tiint liu uuHiihi iiarlli'ii-
liii'l.v iliat tiic.iitakcr a uauia aud inide
murk arc Uotrn uinhi Ihe InUIft. and
:iii|ii'iir mi IIm labM CDVurlnc llw cork.
1 would ImVB-a aboMtoro onilhe eDilE
liiiH^i. tIM ' eoMntArtHtlaf. ot^ vtiMi
would Im> a Edrnty."
iisi'. iinil WL- do it in
; M 1; wi';i|i a small
iniilu puivih-r aad a
l>ii[u>r. It Ih Ik'il with a nbllu strluic
ito prIiiliiiK wliatGvor on tlic outatdtt.
I'brac itatkBscB nra taken Ibconsli Ilio
.tIioiMlidtBCO:b
cans to ' UM
tlon HMt It la fiir UM Mjr (« tM IMnHL
PiAncrCn AgidD.
Reply to a Crflie.
SlIII Run, Pa, Ott 17. 1801
I'Mltor "The Billboard:"
fMwd Iqr tba Xw. J
aiMOaa. K Y,.,Itt:iBBi wam.^ -na
BunMaidr I MhM to «k» snhuhM
of ttaa Brownie Ucn by Falraer Cox
in line and on the aame plan at
iiioUKht;lmplrli^ an achievement alm-
liur to the t>enon who tranaformcd
coarae-fentnred Pnck. of "llldsummer
MfitatB Dream." Into the sleek, ytt
bait dad yonngater. who nUseblevora-
"tVnat foala theaa uor-
The praetlcal points conveyed by
the iMaon are witely ohrerved by my
MendlT critic: Init he shonld be Im-
presaed that by tbe same liberty of
Interpretation IteHlowcd upon I he
plinme. "Invented ami peopled." nn
appllnt to "the irres Blltile and ublqn'-
tam Bmmiiea.'- and wben applied to
Inrenlota (1> and tlwlr Inrentlma (D,
vhintD «T* tnnird In offtrln* Aj
lit> mn iBinll llui ■ ibmI Id
laHcUi CntTiiiiiniaiBci Is "TiM BUftaa.
Tke fnurutSw In Oa BoMt ban Mnd
bob with ttaa Un-tbli Huon. Moltiuhu
|i|H^Ha^b*r auM Is ilM^bow* that wlr
Thcrr li ■ lot ot lOoIlibnui la Ibi qnuag-
■ icnnflijjr M ma 'Bra a«iu nm wiu -tarn
bnnAi bdoaflaa ta lha Cal w aMa Tliiatw.
Row Between Adveiliser and
Billposter.
im PoxIhr Co.. <
A Nut for the Knockers.
.'Iilk' tlio Ititlcr
loiiiiHi'iit nd\-cr-
-.■s- wido rxpcri-
iikI jiidiniwnt taj
jw II itn'fr aiipra-
It inmd be dellvi'ml to Uw tady of the
Ikhuk. an It la ll«l i ~ "
ran nut see what 11
rlRht or aultiorily to o|ira II. Vf« taka
lliiu oxini inviiinliun — ' ' -
eauBC In a |n«it many „,
a doar>hHI U anaireted by a Fcmuit
jriil tba nmjrin wenM olienrliv Ml
Thomas T. Murffajr.
'ThDInlm J. Murrhy. wbdlt IHWlnil _— .
our nr^t pan,' IhiB nionlli, ii Pl^Mtal Ot.te
Anisvii-." PoMing Co, Bl mfnUiTB, .Kan
Ih-ve It lo bo one of tiiu iM-st ways ot
adTarllalpWi aa Ituwe hi nalhlafi so ait-
' bAlMO^Ioithe.eMiaiimer an nn nct: nl
t4'«t;ot tlM>''iKioilt> libc M almnt to n'o.
Wo do not dUtribnto aamplca proaila-
dn»Da> aaaHaiiilnanaH aElfa sa* hIhL '
Hi II a anM.'inHlHMIa ha«':M«md m-
Ona atop woat lak« yea vi
VoD've «ot lo keep on w.
Que irard mtmt tell folka .what yon
. you've rot tb kMpodrowij^; -
•Oiio Httla >'iUL"«o»t :*» It all,
Xe«>eKattobce»'«ni:«olBB. .
v: _rnUMt»"(Uiadt«:EasJ'.
THE BEI3OAK0
The Billboard.
IT Eat Klxbtli stmt, dBdmut. O, V. S. &
' aDd accnntdj-, ao AdrMTtlca, by cx-
pannding tbo lawa ot -diMMiilMttTe
New Yorfc as Rdlcctai from
Its field Is -wen marked, risld and
exact; foe tboucli It mil aln-nys be
more or less Iniliantelj- nsro-i.itvd
n-ltli psfcliolaG!'. logic, grammar, rlict-
orie and the edence ol InosunEe, It
a tbo t«rii:o:7
Ike tlMi» W Out appKuicfalns
AdTerttes win lie tansbt In onr com-
merdol coUeses. It vlU lie estoim«J.
Mlmporlant nn element of tlic roUege
. contse as acconntics, nud fuUy oi
nmdi tlmo and attenlioa will be dc-
' vaM t6 It.>AlMtt on tlMit IB taeUae
. 'iu.a«iiMiDt.tni» toft Wic^^ «iid
It win iMittrllwonilDS altortlr. There
ccntlTc InlelligeDCe." Starting wltli
th[s the next at«v wlf Iw ta earafnllr
iratcli Um oMaUMt. ^ n.didBr v«
nui7 diaeover wbiit tbeae lawa axe.
and express thetu In hwignage ot In
tormnlao, an the easa may ba.
supplj- IL
oC flonna moit a c e anc itlr bare
aiMHW tbMB' noia tbait vai pHVlIo-
doZ- TlMia htter will ba tandllr He-
tscted and thrmm ont In the pracevs
of ^vtemalMns and co^idlnatlin.
.With oar fads arranged and dasal-
fled, tba UMtbod ot Indnetlon vfll tcad-
Oy fin M an «rtat amgmm
rlWm toy
ntlTfv 'Uka
BTCTT Other other mttnral agencr; op-
OT Cftnne, advenislng itself is an
Broiled, or lather, a progressive art.
Viewed In Its purely nUlitarlnii or ni-
lUcIal aspect; It can Dever be reduce.!
to a science, from the Tcry fact that
science haa to do only with the agen-
cies ot Mtore, But back of advertlB-
Ing^ artlfldal habtUmentA bade ot
IIr press, t>eyand the bill boEicd, dls-
tribaHng facilities, Uie telegraph and
the iiiail& is nature, ever testless, ever
otfMattng. Her- agenties, ever pn>-
ranillnfc- in a regalac Dtanaer, accord-
ing to fixed and dearly defined laws^
And bera AdrMties finds Its prcT^
biec;. n>a naw adanea wfil not pro-
fcas to impart to man Owpowar ot
riArartfiOnBanr mm Omd logic gir^a
•*m tba ponrar of thlnMwfc er. gniu-
marthacg
wfU and I
ing lnouiU*a IntdUgaBCStF aiiA than
proceed to imtoid the la«a lBTnm4'
jnat aagranunai preanppoaea tb«t ucb
can speafc and proceeds to detict tbir
raieB oC eanaet weCh. AitA, iui
mar, by~'lta i^'^uOiM i/a^ia
,aeIanc«"VtilA-Ia'efr«raiB4iBa knowl- %'^";„!;i'-j.
.aOp, M dliUDffiiUbaa (BMDtta.knpwl- •^":°J.i<
edgQ at ladlvidiial tbings or iMlnled "''^^,-"7 •£\!
facts, as they present themselves. Tlie la- hini «na7iirf
nest step neccBsnry Is to eftcet tl:C "rt to lor
gronil dlTl^ons. They readily present that ihe tHurdt h
Ihcmsetves. Intelligence Is ot two ' •iiBck mt once. i
kliuls; tboiW'>t'> ■■^ ''"'I'l*' ■* " It- IwaKeSsgtll
cxiats IB the mtB4 and'lhoagbt asr wi^ rt* «aui
pressed— Mdnead to langnoge. net kuft la »aj •
Therefore, Advcrtlcs sliould be Al- uid mcmIi, too.
rtded accordiogly- P.irt I slioulU lake ^ ^
np ttwnght, nnd tlic ob.'crv.illcns
' Hhoiild. or rather mnsti bo conducleil
by pnra adtfiemcleiiaiMM. OoapiUaiis
must ba Cidlinnri OMB.B^M pi^^
tloa tbroagb: tbeir rarlotu phases, mi-
tn they reach tue motive faouliles or
piecUre powna. I'lu i ii shuuia tii-.i]
wltb tba I
into the pnvtlc-
iJar jOtribaiai Tblcb etaat* dnira or
xiin^'Ow'wmtoiiBaet.
Id bath- lastaUKMi IIITMtigBlllHI
Bliould be coDdncted' by bidnetlon.
Fiirtlier llifiii this we can not go In
uiitliniiii; uur coni-oe. We ni««t ba
guided by the dlscoyarle* va UMke,
br tba aatiua ot Jka n«w c^i^ Into
fiprtolDR ih(m»lt« »»ry wttttlnmt vUh
Vin«>rM:i,^^f:TkrtirtawB.:hH mry UIIta«rt
—J 1. twlMcnaikM-.
Ti» P.wr«ra nillpsMiBa Co. lui<
WBbMB for tT(Rtr-*<s ysm
The Tay They Boom It.
ja^i^sasn^ tht Mlf iMnaiid ■tinivliaUoa
Sent)). biBl on both b
rt can be anld with certainly, how- S',^'^^
ever, that progreBS will be greatly fu- JJJJ[,°"|('[J
cliltatcd by, the coiaitmctlon of a par- ^"1',,^ j|
tlcolar Icvlc, an oganon. ai It wen^, Stcl^rr'
wbldLwm gin tH tba laws «tc«Rect
thinking avon Mv aoMaet; HA W«
teqtdra na a prapaettiitle, Imt many u|V*Aur'
dincoltles' present tbeinselves la form- Jl^Jr^g'
nlatine it, for althongh we need It in ^'^^^
the be^nnlng, according to the course ff^^ ^hf
«t bnmon ransoD, It Is lbe best thing jj/^^^
m.ltttn a», lirtWB tba aotom. bas «...
bactt atatady nuitnaa, Mxl
Om fintshing tonelieB to perfect It.
Bull tlie work wouM be fnsrinsllDe.
■ Let US organize a party to hlnze n
path Into the new district. One man
can not do it alime. Who will go
. rHB POBTSR CHRL.
/'pink pHivi* to
THE KLLBOASD
THE BILLBOARD
imES or LONfi A6H).
ptoM a( tamvMBB for a ptnon upnn n
JooiMrtD kmrUM emaiielKitionii wiin
whkb H la pmtt to addMH thofw ho bnp-
poKs to met br*'>
"It nifiy not bciiDprudFnt>*' hosnj
irbntborcarappoT to claim. Th
■cidom fall to dlfftus a wonderriil n1
- ■ - ' igyoa btmi anj in
[tiiiiii iilmii [■lliiiii."hri in 1 "ti^Eoino
■olioltndn 1 latdy nadnrweDt on iiccount
ol BIT iBOOtanoe In Ihcsa pcculi.-u-Iilcs.
BelnB nomtnTbat nioro verecil In tiooks
tbnn I csn pTCtend to be In the ordcra ol
]oun»ej which I was lo perfarni by mcnos
of inqolrks." After enaiucrutlne Iho
mMMia that befell tilm an accoimt ot
mbpladDB lbs titles "Friend," "lIoxoEt
bo idjH, luilrely, that fae was witbin b
ot m&blnK flc^n b ptcclplce by cn
auolhrr "Fonoolb."
"When yoD reflect npon [bis Giibj
« the public u
then Ik aim a tnlnd that Itcan Inflaence."
Tbo Princes Elizabeth In an undated
lellcr from "HatflMo" Mnda by re<iDest
her picture to QQeen Uary and conelvdea
the corafuUj worded epistle with: ".And
thu I vll (tioblltiK your Malcetia I Iced)
end «tth mrmoM humble tbanbca, be-
tMmgGai hmg to pneene you to hia
hM V t» joor ooaon, to tbo tealmo's
mtt aMi to n7 Joy. Tour Unkstie'a
BMM faoiBblearteT and SviuDto."
8*. Feb tdta us, lays Ibe elder Dimell,
flMtUBtswera naoally afldt—d by the
UOm of Boat niDatttoiH, jmiT Kimlty
er yovr snco. Tim apiidlMloii at yoor
najeMywaa egtabllabed by that Tlberlni
ot Franois Loala XI, whose mannem wcra
ur Iho most Hirdld natnre. Su dlEtlncC
TnlRar, until at lait the eanllnaU v
dlBtlnenltbed by tbo title of cmlncDt.
Unill (bo rclfin of Conetantlno tbo pni-
n> IlInMrioUB belong only to those who
liwl made a aplcndlil repiitntlon In arma
ho iisnl InillocrliiilnnUly do Ibm^ who
might rinlni It by neclilont of birtb orfor-
iiino wlihniit IniilviitUBl merit. Sncto-
yen In Italy it
- inietl e
t hqyond the pacta nnd
- pei^lllDelres, In die
• Aaaleeit Poiinenese mlton &>•
ccoanti of the kingdom ot Komi-
I, B tiotlro Alrlcao klDBdom fa-
jafor Itaeold irlica, lylnjc In the low-
srZanibcai bunln and chiefly In the prea-
mt MBEhonnland. Tbo hlng at tbU n-
iindcd by i
llnntlon from Iho klnsly lUu
In i^iiBln tlio alTocintlnn ot Utlm mw
to nirh n dpim;o thnt Philip III rubllnbcd
nn act which forlaiilo n>rvllo olid rhllcU'
liNia altrbiiitvx, roluclnR tbuiii tu Ihe iiliii-
piD '■tbo tiltig our lord." Kurdlnnnd and
ImbolUwero litBhnoKsrai only. Fnmcla I,
Wbo B^lcd hlniielt the flnt gantlonian In
nl« tincdgin, ealntod llonir VIU aa your
yuu wonia (cent* bin toanr.
"(A.woll. then, glMiiia* pea aada
:e« ot impor." And alMiiB down in
tbo lady *atfniwincTaaai hawnto:
Km. , I am aony Ibat I eav
' ' . yon, tiut 1 am koIdk down to Hngh-
r. tlalhnk'a fani^.
tr yooT young ftleBdf"
La an aptinelatloa at iv book wUah one
THE BILLBCMRD
Ard," And tba admlnl inlitril ll
Es iDcIdeot. Tin two Unffbed utcv i
Elder, &1r^ Dewcrb&TlDf reooraicd I
lal ffooA nature ty this tiiuo.
Yen tee, Dvwej, I bale a tort of iDti
BISMARCK'S HUMOR,
Pn)fi!8sor KuKO
Dcke In Tho Allnntlo. II »n9 bolster-
ralllcklnn. aggresslTe, unspBilns-ot
uof otbcra— (tdIc, Ini-
jf tbon Op"**
nben otw hu the nli^tniBr
without kfts. nbo
u Snme'iibestiloir
; Adminil Goldflboron^h
to JOba tbut hn wanted
near atrlklBgnM
" That nor a (it;,
"A piqr!" oda'
"Br Jim, rdUrc
' 'No, nri azlD panWyi,
"WhM'aA^'xonad tfea
lenin DM tin* yft WW ta A a
1 'KQc a> ob«r oc4en, mo U
aani wbea Hwy aafc fag tba lay of tbala*-
. _ . ^ ._ . - -ip bl« lmpn~
Bl nuiuier:
Hds: "Heavl-
publlc meeting;^'
look BttbesiDtiio
ague, bi!canEn"faa
. .J (ea hlZDHdf foHlllzrd:"
WkMtaMT be woke at tba unpreoBdentcd
malar oratloDi gircn to Um at kli IIdbI
anartlWB aom Btrlla — a "tot ct»«« fa-
aml" thew U alwara tbe tamedilldilto
.. . r George Dower. Mr.
DvKBf irm on a tour of Inspection, clr-
dtaBtbsM^telnoDeottboaatterB. The
— *" ""ad juflt arrtvod fi
_ . . je down the Adriatic sea Iiad
been a Monny one, and the polaitalilaB
The Great
La Pearl
Shows
Cktaed tbe gnratcst and most pro»-
penoB Huon in its. cxistcnoB, at
SikMon. Ua., Oct. Sfth, mat h
now in winter qtnrtera at Dam-iUe,
Ills.
WANTED
For fhi SeuoB of 1899,
Two good Bogs iMlIpostetS, ime ail-
"rtSi^^ ■■■■t tUily experienced
bnipasteTs, exp e ri e uu e d pn>
gramme distributors, and six ex-
perienced meii to hang lith<]Q;nidis
1TTE BUXBOARD
NeRTHWBSTBRN BILI'i'OSTING CO.
PORTLAND, ORE. JOHN T. WILLIAMS,
And you bill the whole Northwest. Send your paper to the
NORTHWESTERN BILLPOSTING CO.
H. P. TODD, Asst. Kanager,
Secretary and General Manager.
###affices 346 Morrison SI.
Bill Posters' Paste Brushes.
The Diosl pncllcal Bnsb made. Copper wired and protected coners.
Improveil LieM Weighl Block.
VERY STSONQ. WITH SAFETY SCREWS.
No. I. Roj'al, 9-iacb, fii.aoper dozen, fa.is each.
No. I, Royal. 9-iach. }77coper <1o2eu. ^-50 each.
No. 3, Rcn-al, gooch. f jo.oo per dozen, (3.00 esdi.
UoM Curved Huidlea, 50 cents eadi.
ELDER & JEINKS, b^-.h
HI Mk M SI., nihdilpUi, PL. 1. S.I.
PRESS CLirriNGS
I are valuable to the editors
of class and trade jour- i
nals, to professional men, to ;
students of science or history, |
and to every one who wants a :
collection of thoughts or facts I
on any subject. We're rather \
proud of the fact that our ser- '
vice is so complete and satisfac- ;
lory thatourdrcleofsubscrUiers :
to our press cippiii» Steadily j
widens. May we wM yarn to tbe j
list? I
NEW ENGLAND j
NEWSPAPER BUREAU, j
l« FiukSa Stnel, BoilM, Mhi.
■nUdUE, iWl.
MITHtn LEONASr. Mansic
IT finm to tqr list of petiQBa InatflKNitli,
bat X can attend to a few moic atin.
rVOU vantyc
<fistrfi)tftc(I in tfie li^U
way in dNONNAT^
Better write me about it. I do the best dis-
tributing that is done in this city. I know I
do because I watch my men closely, and I
witch other peopled men Just as closely.
1 can refer you to a number of big ad- ■
rertisers who found it profitable to pay me
a higher price than any other distributor in
Cindnnati aska. Address,
W. H. STEINBRENNER,
519 Main Street.
CINCINNATI, O.
Bill PastBr
win ;oQ DlsUInU OUIi, I
BillPosterssDistrMors
WAGOjjoiCART
Sill Posters* Push (
&II posters' Poiiy Ga"-
$44.50
Bill Posters' Wagons.
.-S90.00. B-SIO0.0O. C-i30.0(
—JOHN H. MICHAEL.
■I I ii II MPimu'wiMi.
39S. 937,999 Baal Stb fUlB— IftUft
drop a nickel
Sense
mmmM., I Bill Posting and Circus Paste Brush.
MEMPHIS, TENN.
VAN BEUREN & CO..
ROBERT H. COBUHS, Dlitributor,
We iruarantn that our CHl'ttA BRISTLES nre more elastic an.l
tiioic duiahle than any other, conseaneiitly our ^IIKADO Brusli will
weu- longer AND DO BETTIJR WOttK thnn snv other brush rnnde.
ALL OUR MIKADOS ARE GUARANTEED. They ate OHtper iriied.
nitti heavy metal c^e pnMcUMs and are Rieat paste Imldas. Liaed
hy Bamnai, FOrepaugli iiimI other leading shotrs. and highly iccom-
metuled by Mr. R. C. Campbell, Chicago. Send Uie prieeandgeta aamnle
No. 10, 4.0, sH in. lonE- toS.oo per dm, , . Jj.jo each.
I. 3-0- -5!i in- Hi S" per <io2, . , fi.15 each.
>, SH 'ons. heavy f3»-So per doi. . fo-i; eaqh.
1. "-0, .sH in. long. ex. heavy f j4-Oi> per doi. . . (3.50 each.
1. 9JJ. .514 in. long. ex. es. heavy. ,.$41.00 per d(a (4.00 each.
gENrsous. KLL.EINLE <& c:o.,S»l« MBPafacturire, BalliiMre.ll
AT HOME PERSONALLY CONDUCTING MY BUSINESS.
THE BILLBOARD
eASTNBR'S eiReUlT OP eiTIBS.
SVSACOSB, K, Y, BINGHAMTON, N, V. BUI IRA, N. Y. TAMESTO%VN, N. Y. NEW CASTLE, PA.
«k dOKteaAMrtlHn « G«mtMa Bnka ta an tha above dtla. Onr biUboards are tlie best. Our locations are the besi,
■aa a m twi lu afc — aaodhd. fcr lUHb »y«lfciil«CTaddra»
GTORGB gftSTNBR, Gcn'l Manager, 221 BoBtgoiinry St., Syracuse, N. Y.
THE CURRAN COMPANY.
OTY BILLPOSTERS AND DISTRIBUTORS
Denver, Pnalilo, Colo. Spring*; ann aunoumliug towni.
Oenerfil.ofllo*, Donver, Col.
ITS ALL RHaiT NOW._
Louisville, Ky,
THE WM IS OVER.
THE FALLS CITY BILL P0STIN6 CO
ft «j^M tiJ A»H>m faBffl Borthit G^anJ nov controls
Ml oflpwb sod p^T^nt ********** in At mttnpolboC Kentucky,
jBraBtfonl, DnjailMan. ^5!^^^
R EMEMBER THE GAIN
IF WE DO YOUR DISTRIBUTING.
The Owen Disfributing Service atoe
91 SHELBY ST.. DETROIT, Mien.
Ibnko L A. ol D_
STOCKTON. GAL.
I. Mill AND MpnupOUS
TAMAQUA, PA. Pep.
DUWfi^Ior mod Sign Tackcr. Ceo.
L.B.M«. Ucmtn I. A. dI D.
NEWPORT KY.
G.H.(Kllng&San
WE WSNT YOU . . .
IT WILL PHY YOU
UP-TIMMIEHIUSnilUtlnHni.
GRAND ISLAND. NEBN.
ADVERIISERSI l"£:;!,'ls
: JOmS », JONK3.
Bd MeKnirBlrMi.
L,liMmgn Ud.
WM.n. WARNER &BRO.
/nBD ALI STS.
Ito. 434 N. Mb «L, PHILADELPHfA, PA.
IMdaJa ■» wU> nrurk lo order for .11 pur
CIT7 BILL FOSTING CO.,
HARRV B. BUSSING, H*iuger.
NORWAl^, CONN.
LIMA, OHIO. '^An;;;^.;
fMOBlulni a( oicT HOOD, II Kill pujiaii to
S^ir^Toarlln. Sr. O. TIMRILL & CO.
■Ill I>DMnai>d Dlitribolan.
ACCOUNTiCS.
A montblr nu^IlBC dCMMCil^lo
E. M. FRITZ
bill' posting
AND distributing
OSKALOOSA, IOWA.
8*ad Ur Saaplw oT Pwtw'a
LEnEIHEUS.
CM8$ PRINTIM n., CHIOAfiO.
CUMBEffLAND. IND,
ttt I rmnwif Sm tnr Mr
BILLBOARDS
Marsiand's
Enameled
Iron Sips
Are the Bwc
They Last Poravcr.
Wr SPECIAL PRICES TO THB
TRADE. It will pay yon to coTropond
wili me In te^aiid to Agieacy for ibe full
line, includlug Stmt Namca, Home
Nnmban, A|tn^ and AdYCTlWng SIglM.
r. C. MARSUND,
IN W«t (many, New Vtrt.
"•?SJSS8J«ft.— "--^
In England...
The most prominait
advertisera m all parts
of the country sob-
imiciTY
tlie practical paper for
all patiiniizers of prin-
tmf ink. The only
Trabllcatioo of its kind
lu^ENGUilA.
Billposters* Paste Brushes.
SEND YOUR ORDERS TO
The nonaldson
Litho. Co.
Tblaisonrcdcbnted"! . _ .
Beat Foate Bjusli mada. Poptdar avarywbere ,
oa account of iu % — ' " —
S&B.,|i.75«k 9la.,Jb«aaa. n In., Jb,as
a g _,- Tbil bruab b ■twititfartBrtiil wadally for
-AtfC na,aNd la AOlr wammtad. UttATAaap-
'V^ aat GOOD BnA yoa eao Had anywbara.
tHQEnXBOARD
jl^ jljt jljljl
^ ^ ^ j» jIt jt
Jt Jt Jt J» Jl Jl
m
GREATEST
SPECIALTY
:OEEERED
PRINTERS
d
PICTORIAL
•••••••••• ^^^^ —
..B0DGERS )
TINY PRINTER can add materiaUy to
his profits and make many a new
customer by having a stock ai our Jtdt
Pictorial Dodgers on hand. They only need to be shown
and they seQ themselves. All printed on good paper,
7x10 Inches, in btig^, pemianent colors. Ptit up in
1,000 packages. We give you the privilege of an assort-
ment at prices quoted, but we do not break packages.
Try a Sample Lot, my win mease you.
WE HAVE THE FOLLOWING KINDS.
101 ''Sat** Dodgcn* *07 -
m.....,...'UitoM' m..
«».. •iMiktatCoM'' flO..
Its yiOm" >«..
Mi •tfatt" m..
***************** ***************** 130..
"Fence" Dodecn. 114 "Ptaiic" DodgeM.
"F«irH«»«b" 1(5 -SuuChtit''
"Ven" \M "UbdkSMi*
..'TdbwKU'' ll7'CiliiaU>iailFIW
•(•..."ikBaku RNt"
I) «MS
■raaiW) 100
— oo
PRICES.
D (BiulaaMii)..
Samples Sent free
0
THE BILLBOARD
I ^ THE BILLBOARD'S ^
I / Christmas Special Sssue/
~ Win be out November 28th
From a literary and artistic standpoint, it will be quite the handsomest and most comprehensive publicalim
ever issued in the west It will retail at 25 cents per copy.
The Circulation will Exceed 12,500 Complete Copies.
NO ilDVANeB IN ADVERTISING RATES.
Slxc of Type Page 9H x I2J^. LiTHOGRAPHEp PAGES.
rage 1 of Cover, iii Iwo colors, fjs oo
I'ajje 3 of Cover, in two colors, 75 oo
fiige 4 of Cover. In eight colors, ico 00
Double page centre, io eight ooior», iga oo
No ilevialion \vi11 be made bam thiwpricti
lI no <liscaunts of any kind. Cnigrforadvcik
tbemenls on litlu^raplieil pogCs AnM KTsdi
Half page, a? 50
Quarter page, 1500
W^^ahftge, 8 oo
It iTScb ni not later Ubh Not. IsdL
Von wfll want an ad. tatfrii taue. Sccdfc your tpaceearty. Address all ^pKcatientto
C F. HcHENRY, Business Manager, The Billboard. CindnnaU, O.
ADVf nnsiNG CO.
n^Tickm Han Utertkcn
THE HANHATTAN
PRESS-CUPPINE BUREAU.
MIHUtCASSOT. 1
I
m A*«. aad uUi St.. Niw Yark.
tilMi-mrBMkiGi.,
WBlnWhWLEII, II. c.
W. T. PPOHL, Hanaacr.
H, 105^ wnt » SI wnrm, I. c.
SORANTON. PA.
©AKLANB. CAL.
rn of 4S,6Sa. Tbe polke een- ;
I di^tribole Oakland. I han I
good leferences, and further
a erf Dkbibntoisutd Win A. Motion's AgeiKj. Wltenercr you not to
W. a FOKTEi^Me ToA St., OAKLAND, CAL.
.Send fgr oor pmporition to funibh
■ytm a ^■id.Ily iVnif;nr«l letter bead,
' half tone cots or any kind of engraved
work. ISo expenditiiTe of cash. Any
distributor can cam good pay in tliis
yvay. Send for tbe proposition and
judge foe yourself. Portraits a spe-
Tbe ilAiM(1lhri|tfiolHlii,Ollo.
A $7.00
Given Free
BOOK of
EU6ENE
FIELD'S
POE|S,
"rhr tu'n<l™ieJ
i« ndjr forddiTcnr.
EUOtW ffflB HU
u di vidtd oiaaHir bctmcn
wwwT somcNiB mm.
[Alia ■! Book Start
«] IMHwwSl.aicx*
ARE YOO GOPiO TO FLAY
PORTSMOUTH, 0. ?
EtDonth unless you use
LODWICK'S BOARDS.
utaOx onless you use
LODWICK'S BOARDS.
1. Wi IMMK, Mr ■ pil h l, fMRmin, 0.
LETTER PATTERNS.
-Semi 35 c
sciKl jon b,
UjHo-nate S
a currency, and I ■ill
rn insil, post-paiil, an
! .\lpliabet. eitber a. 4
I'orfa-oolwill rtnd byexpms a act
ten alplialietsanJ fouTSeis of numeiab,
itable for making aliii^t' nnjUind of
dgn. Any person, ulio can luuidia a
eil for nmrkinu il>ti-s 011 posten^^nA
r lelteriDE. Remcniljcr they bit: rcadjr
THE BUBOASD
ADcock's Plutcn
DixQO Slovc Poliili
HaD PMch ToIbcco
p iSTRlBllTIWG \H PHilADaPHIA. #
" SEE PLAT© AB©yT IT."
Ill justice to the many large ad\'erttsers who cover this city, it is explained, that in couse-
queiice of the uiLiiiy favorable local conditions, ascertained after careful and repeated experiment,
we And that the association rate of $1.50 for ordinary distribnting is high foe this citjr. Hooaes
are easilv accessible, door sills within reach of sidewalk, and in llmiiMiiilii of adjofanng rows.
Honest labor is plenty and not expeti^\-e, and as it reqnires 200,000 dfctdais to cover, ire are
_ able anu iviUm^ to guarantee an ideal ser\-ice for
ONE DOL.L.AR PER THOUSAND, ^^m^m
THIti RATE WILL lAieLUDE ULL SUBURBS, RLSO mtMDEM, N. J.
UUK ^KVIUB lINUL^UUBd rasOFUHB. SWORH INTO OUR SSR-
VICE AND KNOWN AS "PLATO'S SWORN dKCULATORS." WE FURNISH
DAILV REPORTS TO ADVERTISERS' AGENTS, OR JOBBERS, SHOWING RODTB
CO\ ERED. AXD CONTEMPLATED ROUTE FOR FOLLOWING DAY, (hns enabling
salesmen to follow or precede where "circulating" is creatii^ demand. We submit vouchers
from dealers certifying to fact of distribution in their vicinity, and in all respects, we render aax
ideal, accurate, intelligent, ^stematic and practical service in this dqutment, snch as will in-
rarUU* be fMnid in matters under our management, from irtadi it hn grown to be the custom
o£ adnrtisers to say, "IT WILL BE ALL RIGHT IP PLATO DOES IT."
Special rates given for sampling and special work.
PLATO'S AGENCY,
Odd Fdtows' Tcn^Ie, Pfaihdc^Ua, Pa.
J. OARLICK,
City^
Bill Poster,
Distributor
m ADVERTISIKG SIBN PAINTER,
633 CoDimercial Place,
NtwOrteais.
aus.m«,
MpnlH-asd DMrlbutor
•.r.FHmuaao.
nu. posraw AND umiaauniRs
COVINGTON. KY.
miMOis.
JAS. M. ROBERTS
IB0Mlf5
Poster Inks
nnnnnnnrin
n offering ttim wrvicQB of ttie
United Press
News Bureau
UfllMrmsK
134. VAN BUREN ST.,
■ CHICAGC
Wilmington Bill Postin
and Mstiibntlng Co.,
WILMINGlil, m
raniuiM m an, njm.'
OrriCE: OIUND OPERA HOUSl
FRANKLIN. PA. Ptp«lili«i 9,KH
ALEX. BRADLEY, r
City BnipMtcr and Dl«
MiDntBl.&.*tp. m i H i lrt il
I
THE BUXBQARD
lONALDSOH LITHO. COMPANY,
CIMCINNATI, OHIO.
■THE
laigest. handsomest, and best adapted factones in the United States. The}' ate hghted with arc antt incandescent lights, and
id thronghoat. with ace^bne gas. piping and burners. They are fitted with seven immense fire-proof vaults for stonng hthofn^phic stones.
ty are fitted with traveling cranes, with fire traps, sprinklers, interior telephones, with every modern device that will cheapen the cost of pro-
tion or improve the quality of our output. We have uew modern rapid mnning presses, new processes, and new methods. We have a corps
he very best artists, designers, engravers, pressmen, and transferrers in America, and we make
^ THE BEST POSTERS IN THE WORLD.
We M Mto fl iMafa iw ifut tat ■iiiiwfMlnwpi mad jnl^typ*, for ithakaOKa and nuSka, for dmnes nd tec iiu w B, for opera co«-
s and dramatic osgaidzatHHis.
TlHi Is ■p ut clnmt«»«—nM*»t n i < i|1i»w. » >rMd op H n nliiliri li mm ■iilti' Hm. Write maBmiw*
tell you hni^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^aa^^^^^mm^^mm^Km^^m^m^^m^^m
VSQUE BALL.
tliem. Thej arc qou^ sellsB.
DB b^fmaddai;. Get COOT RAl I season is at haniL If Ton have not icceivtd nmplo ol
* patten In dus bne. ' '-'^ • 0/-\t-t- our new posters in tliiiHne.*ii»e qrt*.
IRYSANTHEMUM SHOWS.
CHRISTMAS.
ryrthemnmalmn. Onr p.»tea la Oito Bae we wty gpfc SmdforwiiqJefc advertise at other times. Send for amples.
HcxeisapoaterOatlaaBbatadlBraKrBade: Tte iHines of late war, together the mridait and ptaadndtt
e very new«st&n and irinlersbte. '.R oMatoMPW^ better and yildwr attcntiow thmaiypoaier that CTer »qit on the boards.
x THB BUBQAKD
23
:3«
ADVERTISERS
Who want their house-to-house distributing
well and faithfully done, wiD: dv»weD;tO!pAtniti- -
ize the members of
The International Association of Distribiitors.
Li«T ew » ■»■— rami w tmm wsob.
The awwdatfcw member is the tiest mati and gives the best servke ]n Ui dtf,
99 Offt Of IM tlBCS. An assocbtiao member has got to give good service. He
does not dare to slighthis work. He is :fir^' boimced incontinentia. If lie ioa
anything careless or dishonest, and then the association as a whole, stc{S jn and
re-imbuises the advertiser for any loss be niay have sustained.
The advertiser faib to avail himself (rf the L A. <j D. service is, wdl
he is wanting in acumen and discernment.
ITHACA, MICH. Pop. 2,500.
JAS. DONALDSON,
PUFITULE UVERTISINB I
^wUkm^TIk handninnt pnbHcalioD of lU
H.K. APPLE.
Biy i il ir Hi etneral AdvBrllser
Nr imOtm Cumtf H«ibe> i. a. ^ d
tme'**^^" * ^ *il?eiliyii( Co.,
B^"" Tickets
C: F. ANSELU
IM-MJ MNROE ST. CHIOAGO.
PORT M^FPHll mmBM. Pop. 2 8.000.
. _ _jJMdK 0( tbe variou
thmwlMmt dte mmttijt v»T — WBUM Merit fully a
-r^ — !- _ iKttcT, best b> them, am
pnblkalioRS. Tbac is a
Port Suron is Su
It lias well-built billhmatds. It has inteliigent billposters.
It has well-piaced billboards. It has all eicellsnt distributing semce.
When you are pitting out a list of towns, pick out good ones like Port Huron.
THE BENNETT BILLP0STIN6 CO., Part Huron, Nlch.
Cincinnati
iMSKponibifikMi of 400,000
peo|de, dlbor lioiisc oncers
or wage earners.
The
John Chapman Co.
has all the billboards, atxl most of
the bulletins in Citiciimatt. We
also do good sign tacking and dis-
tributing. Offices,
17 LOISWQRTH STREET.
SO. McALESTER, Ind. Ten, "™"'J- ="»■'"'••
J. A. MADDOX, Billposter and Distributor.
SIGNS. ?Vf .l'''l<:_^^.,Ei™g
^ for miKing colors and painting
■(low sicns, placards, etc., with potteins of letteis, scrolls. «tc
by mfciug ihrif Qura diena; ci*rk» cap mte tbcniKlvei monnloaueto
THE MtmkHemrkH'i;^&^rvr^iiR,t^^S'X!sx
U. H. HAYNE8 A SONS,
towns. popttlaUoB T«.«n. HmbcrL A. of D.
boys-aU men. v&j Vonienj BtnM,
■RONTON. O.
A SPECIAL OFFER
Business
Sari B nm Hr anne MMV
TfM S*<lll>tli«i.
soBseBipTieN $1.00 n tbiir.
'24
THEHLLBOARD
30 Times 6,000,000 Equals
180,000,000
1|y)r •:.ni mK-li ^-iviv iii:iu. \
^ N\\v York City, CIiic:Li;...
. \voniki», aiiily v-ii^irr iH.
, iWlliitiit. Oiv„ KViii-
.-.i-^ Cily. ami San Krai»-i^L-.i. tiy ll.i.- Iiilih>i;in]>
ischi^ivdy. i will .l;uI liUui-v.^ili i.i f.mr
0. .U.rs. l.iNli) -il-slu-v-l i«.sli-r.-i -il.'.. W-L-t lii-h ami Si
fi.i't Igiijin Utlii^raphml' iir iilic \-tTy4t>t-¥t ?tj'lir; iiMii^^
IKTiiianeiit hiUK nii>1 llieln-st iiii:i-f;iiiiiis ixiiHT-^juwu-rs
u> \k listed, protecl:il, rinewed guaranteed U'T :i
Ivriii ..f :Hi ^:iy^. in iIk- l i'.u-. i.ir S'i, I hJ.
This UK-;ni> i\w i.l.ioiiiK ..f yu-.ir i^.kmIs
iiiii:itU. - The n(tvr.-q>aiiL*t \WKU ti^^ |Sii.i««i,-
oiiii circulation,:
I ivill tltsiif-ii'; atiil . lithxuriiili; liii'- foliT ^ciilifrs..
l.iHiii .'i-shtc-t pjsUT.-^ 'T fiei wilk- liy fii-l hii:ii :
aiiil I'livi I'.ir two niDnths in tiic fullnwin!; diii.-- :
l^mooga. Y.mkL-rs. Wlisi-li'-ii. A>lii.-vilk. H.ilhis-. KnH-
ny.ix.tKt. Litik Ruck, l^ritKllkL■t^IM^-.i.-.i1[: {<ir<iliy i7i;ir^^ >■
.■sixly ilays fur S^iHt. ". " ' .. .:
Talcc lilhiT irii;l!iiKtsr«t;ailveViisiiis '1>:" >*'■"
in,i> i:;ir,' iij coii:aiicr,/3ii:ljii);Hreuiit>llii.-'v«;"y vhv:i\ i>i
II f'-r muz inDnlU's v'<>::!il:iiit .|Uililicily,
rL:R-liiii;4 Ila- i-;iliiL- ]i<i]ili1:[Uii:i uf. llic almvi- oiliis
1. \c:yihi> Uin.n.^liniii iln- m.mlli. im.l yiu will ftii.l
lh:il lliis is lllL- dv.-:i;ij-l iii.-thi.;l in tile liil. ■
Tlicn c<nisi:k-r tlH: ltiM|{ntliL-:iiiix- tllu otlivr
^i:kvrli>iii;C iis (.-iiiDiKin.-'l with the- |>r<>n:iiii.'mx- iinil tliv
iilHl y.ai will :i;;rw lli.it llii- i-. n.il n::ly iliv l>.st Inr
ihv nirm-y. l.iil til-.- k-sl f..r i-v.-ii -1 .ilMc Hit liii.iii-y.
Ilaix- yrmr vtitiR- unk-r willi, iiiid Iviivc ull di:-
w-..rfc I.. Uic I,oN(". IIISTAXCIi IJII.I.fOSl'KR;-
251 Fifth Avenue, N. E. Cor. 28th Street.
NEW YORK.
Telephone 2074-38.