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4 THE BILLBOARD 




THTi BILLBOARD 



The Billboard. 



twmtj-fifthDflbcnioplh. Our 1 

Billiard AsvirlUimg it ,*Uln Ltminn ./ Z™.tr 
Exckaxc', 31 Ckarinr Crms, i.rf at Antrim* 



Die chief tua Iters with wfilcb Uie Of w 
sclfocc Is engaged Is -making knowo:*' 
disseminating certain 1 1> lot licence. It 
Is certainly of the very greatest im- 
portance, then, tlmt kc know bow n« 

rlous i-ii.i ■■■■■■ Tliot «' ilch we acquire 
Oral is ntultlvi or Instinctive, if you 
choose It Is lubcreut knowledge— 
primitive troth. Metaphysics Is ilie 

science of primitive truth or the uttu- 
itlons of the mind. It must be patent 
to any one open to conviction tbat Ad- 
vertics will be ftU'thored and material- 
ly aided by Metaphysics. 

The second kind of knowledge that 
wo acquire is obtained by observation 



It should be observed tbat we do 
not claim tbat Advertics is as yet 
anything more tban nascent. We have 
been assailed from all sides of late 
tor- on outline of the coarse we pro- 
pose to puisne In the construction of 



another desires as to lay down a rigid 
plan to be followed, and still others, 
bent upon haste, merely desire an In- 
timation of the general direction that 
oar- inquiries and speculations will 
take. At this stage of our investlga- 



. We can only say tbat Advertics. like 

Anthropology, puts under contribution 
all sciences that have man for their 
object. We shall pursue empirical 
methods— that Is, we shall proceed ln- 



I*sycbology Is the 
quires into the operations of the con- 
scious self, and therefore It must also 
pay tribute to Advertics. Finally, 
there is a third source of knowledge-; 
reflection. We obtain the knowledge 
by thinking it out (loosely) for our- 
selves. We perceive the truth by a 
process of rensoning called discursive 
thought. I*glc is the science of the 
laws of discursive Uiought, and hence. 
J.ogie also will be pressed Into the 
service of Advertics (as will also later 
on the remaining two of the five men- 
tal sciences, namely, Ethics and Es- 
thetics. 



its principal subdivisions, Anthropon- 
omy, Ethology, Ethnology, Linguistics 
and Glossology. The principal subdi- 
visions of the last named, viz.: science 
imperative philology. 




At the same time, we shall employ 
the metaphysical method— that is. we 
shall reason deductively from so-called 
ultra-scientific grounds, but In reality 



nlar estimation it Is tbe most conf used 
,and confusing of al 
Is due to the fact that tbe 
been made to covei 
lation, attainable and 



a proper province allotted to It, and it 
la kept entirely within that province, 
we claim that It is one of the most 
certain of all departments of knowl- 
edge; it Is so in Its principles which 



There will undoubtedly be many 
anonymous readers who will hold that 
no speculative research Is necessary 
for the discovery of the laws of Ad- 
vertics. To all such we will state that 



t we have 




lax. 



It must be understood 
not attempted herein to build a frame 
upon wbicb to hang the science. It is 
simply a list of supplementary sci- 
ences, which it will be well for read- 
ers who are followiag this course to 
take up. Although we will use both 
tbe Inductive and deductive methods 



Nearly a Million a Year. 

AU Due to Billposting. 

Br Cam w. Home. 
Printer's Ink is a weekly paper de- 
voted to newspaper advert la Iiir, ""'1 
Its readers have, from lime 10 time 
•during the past few years, been re- 
minded of tbe wonderfully good news- 
paper advertising living done for Ill- 
pans Tabules. In fact, the publication 
has. In numerous Instances, been 
known to claim that BlpaD* advertis- 
ing was among the best and most pro- 
ductive advertising now being in- 
dulged in by any national advertiser 

Itipans began business in •01 or "02, 
and Printer's Ink for January IS. 
ISSJO, publishes a table showing the 
progressive sales of Hinnns, month by 
month, from January, 1S112, In Decem- 
ber, 1S0S, Inclusive. Tbe table lllus- 
the cumulative effects of adver- 



Thoturh Die Ilnwcs posts only twice a 
year. In the wring anil fall, us makers 
now bavo ihrcc of the finest stores In 
New York City, auil Ilie bat In known 
mid sold by lending dealers from ocean 

lie magazine advert nun* during the 
past year, lint linil become one of tbe 
mieiTSHOB of the century before trying 
that met bod. 

I am not one ot the kind that de- 
clares bill posting lo be the one and 
only method or advertising, as Is done 
so much by olhers in talking nf oilier 
methods. But I ela In Hint one thou- 
sand dollars In bill posting will do 
more service than four thousand In 
any other method. 



H. L. Kramer. 



high J 



cd at ?11 in January, 1S32, they ran 
beyond W3.O0O In June. 1S3S. It shows 
that the seven year's sales were re- 
spectively as follows: SOTC. S2.12ti. 
W.532, $12,037, S1S.241, ¥50,10$. ?23T,- 
8S3. 

Truly, a remarkable showing. But 
—there arc others. 

1 have no Information at baud show- 
ing Hie sales for seven years of ar- 
ticles advertised oa tbe bill boards; 



the George W. Childs 5e cigar, tbat 
lias advertised on the bill boards al- 
most exclusively since it was first 
made in 1805. Sonic of "The Bill- 
board's" old renders ma 
my article showing the 
growth of Its 

Dun rating of |10,C00 to a rating of 
will on 



men of ordinary application or ability. 

lie Is a success. In the vernacular 
he bM won out. It lias been the fash- 
ion for several years to speak of Kra- 
mer as a plunger. Many persons who 
know the man only by reputation, and 
judged him merely by what they saw 



Had these goad people known him 
personally, realized his sound sense 

would have been DO surprise over the 
great success bo has achieved. 

man who establishes one proprie- 
tary remedy In these days is supposed 
to have accompli sbeii a great deal. Mr- 




George w. Cb 

ceeded 32,000,000, amounting iu money 
to nearly a million dollars at whole- 
sale prices. Here Is nearly three limes 
the money In one year from bill board 
advertising that Itipans shnws In seven 
years of the most persistent newspap- 
c advertising of the kind tbat gnnd 
1 to bo the best 



Xow for two short-time records of 
the bill boards: 

Early Bird ping tobacco is made at 
Winston, X. C. In the year 1SJIT the 
wholesale grocery house of M. Fersfs 
Sons & Co.. of Savannah, Gn., paid Its 
manufacturers $102,000. In Septem- 
ber, 1808, Early Bird tobacco was 
placed on the bill boards in Savannah, 
and has been there ever since, with 
the result that the sales have doubled 



i loves success Is the 
ho has early learned the science 

railing, mastered it* difficulties. 

" if bis energies to 
man is II. 1,. Kramer. lie 
business hours." His busi- 
:m liilegral part of himself. 
i0 Is not actually at work at it 
thinking about It, planning, 
si'lieming, devising new methods, and 
Improving lis system. 
He possesses great executive ability. 



ml t 



I pel 



ml dull 




always grace a 

gnnd fellow — atliibnte* which have 
stood him In good stead. He was nlso 
happy In selecting a business for 
which he was peculiarly tilted and 
adapted, lint the two things Dint have 
really made hlui a great success were 
his tlxed. it lie hanging and determined 
liiini.i-r. ami lils , Li|ni.-]ty fur wmt 
tireless work, unllnggiiig work, zealous 



nelbnilH In ndvcrllsltig a 



nctml use. fully foi 



it slock ot gold 



the increased sales are so marked as 
to be more than satisfactory to the 
makers. 

Four years ago Hawcs f3 Hals be- 
gan using the bill boards, at first with 
one-sheets, but later with eight-sheets. 



usiilvi'ly 

1 In cre- 
li cxpeii- 



thiuk this Is the case. In reality, 
though, the cost In counted most enre- 
fnlty. it Is primed and pared and stu- 
diously reduced to the very minimum. 



10 



THE BILLBOARD. 




Sirn Painting in all its 
Branches- 






MASTER 

GARS 



FOR OHIO'S CENTENNIAL FAIR. 
Bay View Park it Tole do, to the Place. 
Quarto of a Million Will be Required to 
Put the Grounds in Proper Shape. 

Toledo. O.. Jan. 4. ISM. 



35" can. "oW'^EnVir "JSf uinu th 
plans for ^ths ^buildings and ^ '"^r J 
irlll cost mars Ihu SI9MHM la But the Kroun 
in good shape. The city is authorized t 

tennlal Cumiiany stands ready with 1500.00 
more, waile a Congressional appropriailc 
ot MUM Is to be asked tor. and an eflo 

niai In 1302? on account ol 'the - " 



THE BILLBOARD 
Ohio Fair Men. Site for Centennial. 



Officers Elected and Subjects 
Big Gathering, 

(Special Correspondent 



President Kil bourne Aopoioi 
Banquet to Ihe State Crnteni 



State' Asked to Make Appropri- 
ation for Attraction at Paris. 



Kl-niMIKIKI.il. 



c Toledo Club, 



tadlm thai I'll acres would be sufficient, al- 
Ibouab. should plans be adopted io make It 
neces:ary. there are SJO acres available. It 
was thought the 17S acres at Omaha were too 
mucn. and It Is believed now that but ISO 



Of the impropriation by 
i. only ;7:>. (TOO Is set apa 



I Cheater White . 

□ Sheep 

LT.nr lui',1 (-n.nl, Tl,.,..- lirri-it. r-. 1 in 
— — ■ Polled Aberdeen 



Program ot fair Maoaeera' Meeting, to ba 
tehtat Van Wert. O., Wednesday. February 

deM^Uam'; J^^StockeiT P?A7 Vice 
Ideal. V.ct WMtj C W. Hlltblli. Second Vice 
President. Murccr; A. 1'. -Jiirjlles. Slit: tetiiry 
and Treeaurer. Ottawa; Agnew Welsh. Ada; 
D. A_ John.. Van Wert; A. E. Schaffer. Wa- 



W the iMltbaf °Surl 




asssjA" 

Macon's Fair Grounds 

Fast Falling Into a State ol Decay. 



pits' of It!" Located In a xnaanlhcent park, 
riant In tha elty— not away not. In the coua- 

grr.ruids!' SUw'^httmiVia* ain'e "tables 
and peon: tha property bas been auBered to 
mnuldec and ^defflr^untll bow 1 n jj n »^ e * 

"Jt fSSJt'S^ SSj put In a tittle user 



ot giving tha usual prlies apd medals, "p 

■ 'i tin, r.' f..::. ..l.tbli- ,„„r...'. .t,-,l ,, 

s::r.«:,-j.!;r-5-,:'!r- 

!'.■>'»'!■ l-ltT 

Louis Paul Rrsssr. born In this country, but 

ot Parls L and one or Ms pictures was pur- 



' '■■ ' ■ ■' payable a :the Lebanon National JinV Thhi 

merchants ot cities and lowna outride of gilar was caused Ibv tha rilnv weather dc- 

iiliii ti.'tiiti.ht.tl ili.ii tl,. r.T.nl r,„:i , ... , L iil-nilar MdiMir- 

.i-.. ot ihe State ab.ll not be concentrated jj' e ' ^i. 'ng "flown HM ^reccVpu. But. a. IBS 



i the eipasllEon city throllghaut anothei 
Ihe opnosltloi 



lie" 't 'n 0 "nnaf"falr. "whlc if'-m"^"^']" one 
ctful " ocila l" storms"^ « . rSept^lS 'to M™ 



It is a shnme. These grounds. It properly 
kept up and cared tor. could be made of Im- 
mense value to Mncon. A lair srould be a 
crest thing tor the elty. and If luat a utile 
ahiliiy. inirfligence and honesty were co- 



ll Eipcsltlon^wlll^now b 



.M^KsMiri"'.^ Solicitors and Advertisers. 

We propose to build up boards in our town of 7,000 population, where we will 
ordain a country paper, but then-its worth give a Prelected and Renewed Servic. at 2 Cents a Sheet per Month for the 

~rst time. So, shall we expect an order from you? 

HUE I MO. IDV. CO., Brownsville, T«»«. 

Billposters' Paste Brhshes. 

«ViV.V 1 V 1 .Vi.W.ViVr«y 

SEND YOUR ORDERS TO 

The nonaldson 

" Litho. Co. 

CINCINNATI, 

Sole Western Agent* for the 
CELEBRATED WIRE 
BOUND BRUSH. 

UNEXCELLED.',' The . This brush is manufactured especially for 

oinh made. Popular everywhere "3«lSv "-%)»Vll us, ami is rully wartBitted. It is the cheap- 

,f tU great durability. \\ est GOOD Bruil. you cat. Hull anywhere. 

PRICES. 
8in.,$a.75ea- 9>n.,(3«><»- <• t3- 3 5 





THE. BILLBOARD 



| llST0 ^ FAIRS. | 



Poultry Shows. 




-$anH Six Slot Automatic Nickel Machines, 

j-^ilt on honor and sold on their merits. The. 
~-%nly machine on the market that can not be 
cheated. Write for inside prices. 

M. A. LARKIN, Manufacturer, 

560 River St., Troy, N. Y. 




18 



THE BILLBOARD 



PLUSE YOUR eOXTRfleT POR 0 

EDW. B. BRIDGER'S ADV. C©.. LICENSED ADVERTISERS. 
member I. a. of d._*- ATLANTA, COLUMBUS AND ADJACENT TOWNS, mn.-.e or.ic. Atlanta. b». 



Bill Posters- Distributors 

WAGONORCART 




Wood] 

STANTON 

"00- P. 

iN'E. FLA.— SLita 

rto\enljon & Tonrr — 

ISM- S<Ias R. Wrlithl 

ST. JOHNSR1IRY. VT.-Oranil T^Cia K. o 

"". ■,°S E T, H - *!".— OrmH Chanter. Ord. 
Caalera Star. Oct. 1G ta 1!-" ~ ■ 



JOHN H. MICHAEL, 



ST. LOUIS. MO.— National F^eralloi 
Muair»I Cltibn- W»j 2 to 1899 Mrs 
^Ellison, m Wayne Itnet. Ft. W. 

IRMt^Mt-Itt O. F.^nrand Enc 
ST^tniris.' MoT-fjianit Ltd p.. t 



Wilmington Bill Posting 

and Distributing Co., 

WILMINGTON, DEL. 

P0P11UII0N Of CITY. 75.000. 



G[0. VAUGHN. iSV 



Cl.arl.tle. ■«. C. ««JSRTV* 




E. H. 



f^a'mfcM 0frlCE: 0BAN ° 0PEB * BWISt " — ~?»™o»™ vt.~ 



Earn Yourself a Present. 



iSuiio CLArwOXMxj:- 3rN«-lA^UK«w of ~Kai) VW* Cmvw. o*4- 
SuJmlWtwBWAjbj lio.ooo _u»tU. An-loj wlo OM/ o-Wl 7i ^<tj vrf.«X 

_u oov. to SCaL . UXyS*~Xit>V 7rvo^-TvoJ~k ItU- •««•■ 

THE CURRAN COMPANY, # # # # 

CITY BILLPOSTERS AND DISTRIBUTORS 

■mta dUiOMbM I*nv.T, IIkI Col... ifelfap. nri MrnlMI»H«g 

General office, peri/er, Col. 



20 



THE BILLBOARD 



Hennegan 



eo. 



: : : : : MAKE gsHsss 



POSTERS. 

All sues a 

Show Cards. 
LABELS. 

Gum Stickers. 



Cheroot Wrappers, 
Etc., Etc. 



all kinds of Printing. 

Color Work and large contracts 
especially solicited. 

Our facilities enables us to ex- 
ecute large orders and ship 
then when wanted. No 
unnecessary delays. 




C©L©R PRINTERS 



127 E. 
8th St. 



Cincinnati 



THE BILLBOARD 



Distributors 



Every n 

UP-To-naten istrifciitor 



The only journal devoted exclus- 
Distribut- 

'"£• Quotes all the new advertisers 
and gives tips to distributors of 
untold value, absolutely free and 
independent and published to bene- 
fit all. A sample copy mailed free 
if you apply at once, yon dont know 
it all if yoit fail to subscribe, pub- 
lished monthly, a dollar a year iti 
ad ranee. 

WILL A. MOLTON, Dist. Agency, 

CUWUND o. 




WILLIaMSPORT, PENN'A 



"'Milwaukee, n 533 ism si 



proposition to furnish 
f designed letter head, 
half tone cuts or any fcind of engraved 
work. No expenditure of cash. Any 
distributor can earn good pay in this 
way. Send for the proposition and 
judge for yourself. Portraits a spe- 

Thfl Advertising World, Columbus, Ohio. 




THE BILLBOARD 



Bill Posting and Circus Paste Brush. 



n only to ourselves, 
r CHINA BRISTLES are more elastic a 
her: consequently our MIKADO Brush v 
it than a 



* MIKADOS ARE GUARANTEED. They at 

icavy metal edge protectors anil arc great paste holdets. Used, 
mum, Forepaugh and other leading shows, and highly re com- 
id by Mr. R. C Campbell, Chicago. Send the price and get a sample 
mi 9 inches Wide. 

5>i in. long ('3-50 per iloi $1.15 each. 

S Ji in. long. $28.00 per do* fi.50 each. 

Sji in. long, heavy $32.50 per dot 53.15 each: 

5?* in. long, ex. heavy $34.00 per dot. .. (3.50 each. 

5% in. long, ex. ex. heavy. ..$42.00 per doz $4.00 each. 

RENNOUS, KLEINLE A CO.. Sole Manufacture re, Baltimere.Nd. 




GOOD SERWCE/ 



THE AMERICAN CO., 



GOOD BOARDS l GOOD TOWNS I — 

Bill Posters and Distributors. *'"™ d ' 
Fi^vru^cn. Lock Box 32, BOWLING GREENE, OHIO. 



ThBE.LKinnsman 1 ^, 8 

TJp-b>4ate BWposte 
Adverting Space in Mj 



rs. Cj pfaH."i I J 4 , wo ^ nccis 



PIEBL0,»lo 



JESSE MITCHELL. 



J. GARLICK, 
City— 
Billposter, 
Distributor 

AND ADVERTISING SIEN PAINTER, 

633 Commercial Place, 
New Orleans. 



THE MANHATTAN 

PRESS-CLIPPING BUREAU. 




JOHNT.WILUAMS, 

SECRETARY AND MANAGER. 

NortljWesterij Billposting G°-> 

H . F. TODD, Assistant Manager. 

OF THE INTERNATIONAL ASSOCIATION OF DISTRIBUTORS 

34.6 MORRISON STREET. 

ST- PORTLAND, ©RE. 




AwYovONtOf Tmim? miMMt |S«K-' 



BILLPOSTIIMG OF ANY DESCRIPTION 

LARGE OR SHHLL QUJINTITY. 
Send to my address for prices and particulars. 



. J. CONGER, Prop, and Mar. 




WILL H. RGSSELL, 



Billposters and 
Distributors 

Located in towns which do not em- 
ploy all of their time, are losinK 
moncv by not lieing able to paint 
aijrna. We care not if you o« cr 
liadalclteringbrushin your hands, 
you can paint good signs with onr 

Letter Patterns. 

We are putting up outfits of letter pat- 
terns, cut from tough strawboard. assorted 
si-vrs and styles, with a view of doing the 
greatest amount of work with the least 
number cf alphabets, as follows : 



Each outfit consists of 10 alphabets and 
S sets of-figures. Price, $3.00 each. 

We have larger and smaller outfits at 
corresponding prices. Each of the outfits 
=sts of over 300 letters and 



I SIMPLE ALPHABET 



as they can do d 



CIRCULARS FREE. 

Exemplar Sign Works 



City Billposting Co. 

HARRY B. BUSSING, Muster. 

NORWALK, CONN. 



C. P. REYNOLDS, City 



HARKIMESS-SSi 

STOCKTON. GAL. 



ITHACA, MICH. Pop. 2,500. 

JAS. DONALDSON. 

Bill, uonal. stmpln mn'oal. ' ctmilin dto- 



Flrsllrwisslois SHI Bi End Otis. 

J *i » per uskW* In ad- 



Bill Posters' Paste Brushes. 

The most practical Bruin made. Copper wired and protected coreers. 

Improved Light Weight Block. 

VERY STROM, WITH SAFETY 



c, J39.ee per doien, fe.75 en 



No. 1. Royal, o,inch. *>■.« 
No. 2, Royal, 9-incli. 51701 
No. 3, Roval, 9-inch, $30.01 r __ 

8-foot Curved Handles, 50 cents each. 



1, (3.00 each. 



Walt«rD.Dhon,S!SSSS.^.«K!sn; 



ELDER & JENKS, ■ 

127 North 61k SI., Phlla d . I ph la , Pi., U. S. t. 



THE BILLBOARD 



23 



The International Association of Distributors , 

Is an organization of honest, earnest men, who follow house-to-house dis* * 
tributing for a livelihood. They are banded together chiefly for the purpose 
of driving scamp distributors who have brought so much discredit on the 
calling, out of the business. 



TTHE service of each individual member 
is guaranteed by all the rest of the 
members. This guarantee is a good guar- 
antee. It a just as good as the bond of a 
trust company or a bank. All claims un- 
der the guarantee have been promptly met 
and paid in full. And this fact entitles the 
association to a standing enjoyed by no 
other trade organization. 




pVERY distributor who is a member of 
the International Association of Dis- 
tributors, bas to be a pretty good sort of a 
man and able to prove it. He has to give 
references, and the men he refers to must 
assert that he is honest, trustworthy and 

Sometimes a "bad one" slips in, but he 
is soon spotted and expelled, and this 
keeps the ranks clean. 



The association, as a whole, and its members individually, deserve the greatest 
consideration at the hands of advertisers who utilize house-to-house work in adver- 
tising. Hny advertiser who actually desires honest work, and patronizes non-mem- 
bers to the hurt of I. H. D. members, is injuring not only the association but himself as 
well. 



A Live City is Centralia, Ills. 



G. E. MOEHL,^% D .^;rr^' 



F. H. LEECH, 



G.HOTTING & SON, 

Vork Street, NEWPORT. Kv. 



PROFITABLE ADVERTISING 1 

1 10c t>rim j a i.i.n.'r i 



Send far Simples gf Bill Poster'* 

LETTER HEADS. 

CROSS PRINT INS CO., CHICAGO. 



H. K. APPLE 

Billposter and Distributor 

INDIANA. PA. 



* Bill Poster 



Tlie EhkIisIi counterpart of 
Bn.LHOAHn. Subscription 501 
]WT year, post free, may be senl 



5 u.,,crt P oo,,soc,n., „. c- LE hoy, uroHiis. 



The Ramsey Syndicate 

' >I ADVERTISING CITIES. 

LOUISVILLE. KV. S~L 
NEW ALBANY, IND. 



Billposters. 
Distributers, 
Sip and 



rt^ui'r^^odisHs'bult.^i'. Good 

JEFFERSONVILLE, IND. BBSS; 




Remember when 



SO. McALISTER, I 
KREBS, ALDERSON, MclUSTER AND R1RTSH0RNE, I 

So. McAlisler 5.™ T YOU WANT TO EMPLOY X 

E J. A. MADDOX, 

*.™ ' IT SO. HdUSTER. | 

■i t* Hmmii i imw w. 



CUerryvale 
McAlistex.. 



Office, 99^ N. Main St. 



MIDLAND ADVERTISING GO., 

JOSEPH HBID. W-n-jr. 

LICENSED DISTRIBUTORS, 

617 Stand hi., KANSAS CITY, HO. 



WALTER J. STAFFORD • 

tl West He la (iuetra St. 
Santa E 



jim «aeE, - « e v 

Oltj Billpcstcr and Distributor, 

And Geotrai Outdoor Advertiier. 



Walt»tD.Di«on,5r,'.K 



N. rtxtiEtmAsi. MM* 



FRANKLIN. PA. Pipaltlrtui 9,000. 

ALEX. BRADLEY, 

City Billposter and Distributor. 



24 



THE BILLBOARD 



PETER L. MEYERS, 

CITY BILLPOSTER 
and DISTRIBUTOR 



Bill Roim, Beyer's Grand Opera Home 
Janesville. Wis. 



Publicity 

Is the name of Itnr popular V.ng 
lish Monthly Magazine whicb 
succinctly places before its read 
era full ami laiest partif uljra ul 
what cote advertisers are lioini 
in all parts of the -urM. Am 
clcson ail. ertisinijhj' newspapers 
miujnrijies, ears. InllhoarrU. dis 



attenlicni. * 
Ral>srriliera tliroD){huut Great 



SO. C6-.TS_TEW.LY. 

M0B1MNS ADVERTISING AGfNCV 



IF YOL 
WANT 
RESULTS 

from yolb 

DISTRIBUTING 

in LOUISVILLE, KY. 
LEXINGTON, KY. 
NEW ALBANY, 
JEFfERSONVILLE, IND. 

IUVE IT DONE BY THE 

Ramsey Syndicate, 

Main Office, LEXINGTON, KY. 

(Nek Action on All Ccr.-c sponQenLC — WRITE. 




Cincinnati 

has a population of ■100,000 
people, eitlier house owners 
or wage earners. 

The 

John Chapman Co. 

has all the billboards, and most of 
the bulletins in -Cincinnati. We 
also do good sign lacking and dis- 
tributing. Offices, 

IT LORfiWORTH STREET. 



JOHN V. GARTER, 288 Belmont Street, BROCKTON, MASS, 

DISTRIBUTOR 1 AND SIGN T ACKER FOR BROCKTON ftKD aDION'NB TOWNS. 

A population ol 6;.ooo. Iniittireof Ilie la rce advertisers far whom 1 track, eranv 
M- <-.„,■. inr,^. th.U ! ; .r hu;, t ,t v .1 '. 1 rm „■ i. -f.v,..., ,- . ■ , ■ . r. I ,i ... II 

...v.. , s„ u ,. 7 ,-.., : ,„l l.K.t -hrr,, .llrr my !„■!■, . r„, 



THE OWEN DISTRIBUTING SERVICE, 

JNO h. OWEN. Manager, 
•~— — 91 Shelby St., DETROIT, Mien. 

Members!,. A. T>. Fever's Registered Distributor. 

Personal attention giv.u to all work. Cones^oudt nee a licited. 




fc WallstD.DiMin,Sffi: 



_ ALLEN'S 
2 PRESS 

' eupi'iNG 

v BDREAO 

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TISSUE CITY BILL POSTING CO. 

CARD TACKING AND DISTRIBUTING. 
ii6N.Pe-ySt- Mrs Go. lisdali, Prop. 



AMERICAN BILLPOSTING CO. 

BROOKLYN, N. Y. 
PITTSBURG, PA. 
ALLEGHENY CITY, PA. 



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BILLPOSTER 



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PRESS CLIPPINGS 
are valuable to the editors 
of class and frade Jour- 
nals, to professional men, to 
students of science or history, 
and to every one who wants a 
collection of thoughts or facts 
on any subject. We're rather 
proud of the fact that our ser- 
vice is so complete and satisfac- 
tory thatour circle of subscribers 
to our press clippings steadily 
widens. May we add you to the 
list? 

NEW ENGLAND 
NEWSPAPER BUREAU, 

146 FraoUlc Street. Bailea, Mas*. 



For (Soup on 
Book and J* 
J< .« J> Strip 



TICKETS 



™» O. F. ANSELL. 

■40-142 Hour,, St. eHieAGe. 

». 8. NUM. BBastsSSs 



A SPECIAL OFFER 



Business 

Send 15 Cents for a Three Montis' 
Trial Subscription. 



.nllng. Adrcnising. 



Ulinn. Van.ractorinE 



LiEisi.llDn. Crtdits and CnljKlioni^ It fa 

subscription »t.o© n von. 



United Press 
News Bureau 



tt.pjinga.CBteor eight la.Re 

BWffl BBK3 

iiaiicjln BMertlnj that we cm 

, we will Jterve CM Irlal for two 
mpce. proylHeJ llnl If we B« 



who in HBNBV WCILPf lleflinMhl 

FRANKFORT. IND. 



THE BILLBOARD 



25 



Pictorial Posters. 
Block Posters.. .. 
Type Posters. 



CINCINNATI. 



English Posters- 
Spanish Posters- 
German Posters. 




Fine Art 



High-CNssH OSTERS. 4 



Our Plant is equipped with modern »apid running presses, traveling cranes, and every labor saving device that has been c 
of late years. We can produce high-class Posters at lower prices than any other firm in America. 



A Full Line of Syndicated or Stock Posters tor Retailers Always on Hand. 



S|ri 



•eK I.slU. Stud for sample 



Spring Millinery. S^S'JStTit 

from 1'aris, Berlin ami Vienna. Ready Feb. IJth. 



| Spring Hats. SLhESJ 
* Spring She 

J ready March 1st. 



sheet, Lady's shoe ; four whole-sheets. All 



Bock Beer Posters. 

^ Largest asaort incut. Finest designs. All 
sha|ies and Hies imaginable. Advertise this year's 
brew 011 Hie billboards, and watch Hie result. 
&utrp!es free upon application. 



Masquerade Balls 



samples of ours. They are all new, good and 



Poultry * Pet Stock Shows 

should be advertised 011 the billboards as well 
as in the windows. We have a very fine assort- 
ment of large stands suitable for this kind of 
exhibition, and we re 



They make the show a 



Write us about 



■ If you cannot buy our posters through your city billposter, write us direct,- and send us the nance of your job printer. ~<r& 



MANUFACTURERS AND WHOLESALERS, ATTENTION ! < 

If you have a brand, a tnido mark, or.n proprietary article, that you wish to -introduce to the consumers of the country, and thereby force the 
jobber* lo handle, you should use posters. LISTEN! It costs less Hum any other medium. We will post every town in the United States of over 
1,500 inhabitants, furnishing the posters, paying the cxprcssagc, and checking up the lists, tor the sum of $45.u:fJ. All of the country will be well billed 
and thoroughly nosier) for a period of 011c iiioulh. Remember Hie Tinted States is yours for a month for Jjs.cao. 

The Donaldson Litho. Co., Cincinnati. 





In Price, 
In Qualit 
In Catchi: 



16-SHEET, 4 COLOR POSTER, Blue, Yilltw u*i R 



Tliis illust 
of the brightest 
in llie Metropol 
year : it is a 10- 
feet liigh and 
lithographed in 
yellow, blue anc 
I will mat 
posters for yoi 
sketch, in four i 

sheet, 4Sc. each 



I WILL POST 1,000 

re of 14 cents 
■ it during the term. 



in New York and the Metropolitan District, listed, protect 
sheet per month,— $2.24 per poster, and no charge for any 



This Illustration flg 

shows an 8-sheet poster, size feet high and 7 feet wide, printed i 

fonr*%olors; the back-grouud is in Mae, the lettering iu white, and tl 

- .- ■ . - -,-.->. 
trade mark in gorgeons colors. 



Many experienced advertisers consider the 8-sheet poster just the right 
size, claiming that it is large enough to properly display everything they could 
want to say on a poster ; and the" price of poster and of the posting 
is jnst half the cost of the 16-sheet. Others claim there is no economy as 
double the number are needed. - My opinion is that they are a very good 
size especially for cities of less than 100,000 population. I will make 2,000 
8-sheet posters in 4 colors for 24 cents each. (3 cents per sheet). I will post 
1,000 8-sheets in the following cities : Chattanooga. Savannah, Charleston, 
Memphis, Lowell. Rich menu:. Los Angeles, Evansvillc, Grand Rapids, 
Lexington, DesMoines, Nashville. Dubuque, Portland, Ore., listed, pro- 
tected, renewed and guaranteed, at an average price of 60 cents each per 
month. (And any part of the service that is unsatisfactory, won't cost a cent. ) 



1 ec v ~ ->. 



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S-SHEET. \ COLOR POSTER. Bl« B^k- £ ro 



your entire order with THE LONG DISTANCE BILLPOSTER, 

—Sam W. Hoke,^-~