A Booklet of
Designs
25 cts
Will Bradley's
Art Service for
Advertisers
131 East 23rd Street
New York
D 6!
$2.50
GENERAL INFORMATION
The designs in this catalog are furnished in plate
form blocked and ready for printing, in any size,
any proportion and for as many colors as desired.
They may also be had in the form of mats, curved
multigraph plates, and lantern slides. The prices
for same will be found in our current price list ex-
cept in the case of our stock electrotype sizes where
the prices are listed under each cut.
DELIVERV: — All prices include delivery by Parcel
Post or express according to our judgement.
TERMS:— All cuts are sold on "cash with order"
basis and to avoid confusion and delay, this rule
should be closely observed. Remittance may be
made by cash, mail or express money -orders, draft or
check ( to include exchange ). The prices given are
strictly net and not subject to discount.
Out of town mail orders are filled and shipped
promptly so as to reach their destination at the ear-
liest possible moment.
Will Bradley's Art Service for Advertisei's
M % $ .85 ' M lOfi $1.25
Above prices are for electrotypes, size as shown
L 205 $ .75
131 East 23rd Street New York
L235 $!00
L26 $1.00
L210 $ .85
LI14 $ .65 M76 $125
L57 $1.00 M 54 $ .75 L 39 $ .75
L 139 $ .85
L50 $1.00 L17 $.75 EL 108 $1.25 L315 $1.00
Above prices are for electrotypes, size as shown.
Will Bradley's Art Service for Advertisers
L l«0 $1.00 L202 $1.00 L 1.64 $1.00
Alcove prices are for electrotypes, size as shown.
131 East 23rd Street New York
M 100 $ .75
M88 $1.35
L65 $1.00 L291 $135
For special sizes see current price list.
M 87 $ .75
M 38 $ .85
Will Bradley's Art Service for Advertisers
L52 $1.00
L 123 % .75
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M66 11.25 M68 J .85 L6I $1.00
Above prices are for electrotypes, size as shown.
131 East 23rd Street New York
L269 $1.25
L75 $1.00
M79 $1.00
L 8 $ .75
L 14 $ .75
L 16 $ .75 L 145 $ .75
M77 $125
L5I $1.00
For special sizes see current price list.
M80 $1.00
L6 $1.00
M78 $1.25
Will Bradley's Art Service for Advertisers
L 158 $ .75
LI36 $ .75
L 124 $ .75
L 143 $ .75
L 162 $ .75
L 128 $ .75
LI3I $.75
L 137 $ .75
LM7 $.75
L 142 $ .75
L 156 $ 75
L 149 $ .75
L127 $.75 L28 $.75 L79 $1.00
Above prices are for electrotypes, size as shown.
131 East 23rd Street New York
LI 15 $ .75
L89 $. 75
L10 J .75
L29 J. 75
LI $ .75
L33 $ .75
M65 J1.00 L143 $.75 M45 J .60
For special sizes see current price list.
L67 si. oo
Will Bradley's Art Sen ice for Advertisers
L 141 } .75
LI5I * 75
LI44 91.00
L 37 $ .75
L 138 $ .75
M18 $£0
L42 $ .75
L4 S .75 L86 *.?5 L31 J.75
Alxne prices are for electrotypes, size as shown.
131 East 23rd Street New York
L23 $1.00
L64 $1.00
L25 $1.00
L63 $100
L70 $1.00
L68 $«.00
L209 $ .75
L 183 $ .60
M81 $.75
L77 $1.00 LI70 $75
For special sizes see current price list.
L 172 $.75
Will Bradley's Art Sen ice for Advertisers
M 70 $ .75
L 153 $ .75
L 19 $ .75 L 1 1 $ .75
M 34 $ .75
M63 $ .75
L 9 $ .75
L 34 $ .75
L54 $1.00
M 72 $ .75
L44 $1.00
M86 $.75 L45 $1.00 M 71 $ .75
Above prices are for electrotypes, size as shown.
131 East 23rd Street New York
L64 % .65
FL9 I .75
L74 $1.00
L9I % .75
L15 * .75
L 18 $ .75
L4! S .75
L107 J £5 LI77 t .85
For special sizes see current price list.
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L32 J .75
Will Bradlev's Art Service for Advertisers
L2I8 $ .85
M 40 $ .85
L21 $1.00 L22 $1.00
L 176 $ .60
L 13 $ .75
L72 $1.00
L 188 $ .75 L 216 $ .75 L 194 $. 75
M 39 $ .85
L 76 $1.00 L 165 $ .85 L 168 $ .75
Alx>ve prices are for electrotypes, size as shown.
131 East 23rd Street New York
L 324 * .60 L 323 S .60
L 126 $ .75
L47 SI. 00
L48 JI.00 LI33 $100
For special sizes see current price list.
L46 JI.00
Will Bradley's Art Sen ice for Advertisers
L7I $1.00
L 2 $ .75
L66 $1.00
L 296 $ .85
L80 $1.00
LI" $ 60 L 110 $ .60
L56 $1.00
L40 $ .75
M 10 $ .75
L27 $1.00
L182 $1j00 M82 * .60 L 199 $ £5
Above prices are for electrotypes, size as shown.
131 East 23rd Street New York
?Pro€
rani3i
L8I * .85
L266 $ .85
L21I * .85
L265 $ .85
LI 13 $1.00 M33 S .75 L256 J .85
For special sizes see current price list.
Will Bradley's Art Service for Advertisers
L 181 $1.00
L204 $ .85
L 130 $ .85
L62 $1.00
LI40 $1.25 LI2I $.85 L157 $.75
Alxne prices are for electrotypes, size as shown.
131 East 23rd Street New York
M 36 I .75
L217 11.00
L75 II. 00
LI 34 1.75
LI55 I .75
L59 11.00
L78 1100
L24 11.00
L69 1100
L180 I .75 L49 11.00
For special sizes see current price list.
L 150 I .75
Will Bradley's Art Service for Advertisers
L201 $1.00
L196 $1.00
L214 $ .75
L19I $1.00
L 187 $ .85
L 193 $ .85
L 186 $ .85
L 195 $ .75
L 184 $ .60
L36 $.75 L173 $75 L 198 $1.00
Above prices are for electrotypes, size as shown.
L2I2 $.75
131 East 23rd Street New York
L 179 $1.00
L200 $ .75
L 169 $ .75
LIOI $1.00 L208 $"
For special sizes see current price list.
LI66 $.75
Will Bradley's Art Service for Advertisers
M85 $1.00 L243 $1.35 L53 $1.00
Above prices are for electrotypes, size as shown.
131 East 23rd Street New York
M 146 $1.35
DL68 $1.35
M 144 $1.35
Will Bradley's Art Service for Advertisers
Plates can be furnished in any size required
131 East 23rd Street New York
Plates can be furnished in any size required
Will Bradley's Art Service for Advertisers
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131 East 23rd Street New York
The Highest Class
a Salesmanship
F t In
A Mock of Caaloo or any hgh< face raua
letter ui dixs pewinon within the border.
The wle to the adrertiaenrtnt placed ai indi-
cated abo»t The addreaa in three abort line*
below. A combrnanoii which hat dubneuon,
balance and harmony. A ■Method rod form
worthy of die hagbeat ch». of roeichandmog.
Apvropiatc for a* ndvcraiemeni, • catalogue,
j ride page, • circular or a folder.
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BORDER.
AN
APPROPRIATE
F<tAME
FOR.
ANNOUNCEMENTS
AND
TITLE PAGES
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Plates can be furnished in any size required
Will Bradley's Art Sen ice for Advertisers
Plates can be furnished in any size required
131 East 23rd Street New York
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Plates can be furnished in any size required
Will Bradley's Art Service for Advertisers
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Plates can be furnished in any size required
131 East 23rd Street New York
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Plates can be furnished in any size required
Will Bradley's Art Service for Advertisers
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Plates can be furnished in any size required
131 East 23rd Street New York
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Plates can be furnished in any size required
Will Bradley's Art Service for Advertisers
B66 B67
B70
1 B72 B73
Plates can be furnished in any size required
131 East Twenty third Street New York
Program
P I $1.25
For special sizes see current price list.
M 53 $ .85
Will Bradley's Art Service for Advertisers
i iKiiitiniiiiiiiiiiiiirnritiiiiiiiintiiiiKiifiii 1 1 r.
I' 51 il 5U
I' 3* $1.35
Above prices are for electrotypes, size as shown
131 East Twenty-third Street New York
P 56 $1.50
I'm special sizes see current price list.
Will Bradley's Art Service for Advertisers
M 171 $1.25
P 25 ilSV ^
L 259 •
P U R IT V
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r y P F A R R A N G F. M F N !
I > F S S F N T 1 A 1.
W I T H
I H ES F I) F S I Ci N S
iJ m si .65
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1. 283 $ .85
I 284 $ .85
Above prices arc tor electrotypes, size as shown.
131 East Twenty third Street New York
1' 79 $ .85
P 50 JI.35
For special sizes see current price list.
Will Bradley's Art Service for Advertisers
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SOME
GOODS
NOT SO Wl I H
OURS
mm
| MAGAZINE
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FOR A
CATALOCU E
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OR AN
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FOR AN
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OR A FULL PAGE
ADVERTISEMENT
THIS DESIGN
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1:31 East Twenty-third Street New York
THE T Y P E
HERE
AND A
PICTURE
A R O V -' .--pj j
Will Bradlev's Art Service for Advertisers
THE
MOST SEVERE
AND
DISTINCTIVE
TYPOGRAPHIC
DESIGNS
DESIGN
FOR
REFINED
APPEAL
X
P 98 $ .85
M 168 $ .75
^DAINTY
BOOKLET
COVER
I N A
T I N T
WITH
TYPE
('83 $1.00
Above prices are for electrotypes, size as shown.
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Will Bradley's Art Service lor Advertisers*
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Plates can he furnished h
131 K;ist Twenty thirti Street New York
F 77
Plates ran i>e furnished in any size recjuire*!
Kast Tu cm \ -third Street New York
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A O E A D V E R IIS K M E N I S
COVER BORDERS
\ I) OTHER FORM S
OF REFINE I)
V R I N T IXC
il 75
special sizes sec current price list,
Will Bradley's Art Service for Advertisers
P 49 JI.65
P 4 $1.75
Above prices for electrotypes, size as shown.
131 East Twenty-third Street New York
P 55 $1.75
P8 $1.75
For special sizes see current price list.
Will Bradley's Art Service lor Advertisers
\l 165 &33
LiU sf^Srriiii
M 149 $1.00
Hundreds ot
Borders arc available
in any size and proportion
tor Magazine and
Catalogue pages
and Genera
Printing
M 166 $ .75 ' M 167 $1.35
Alxne prices are lor electron pes, size as shown.
131 East Twenty third Street New York
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Useful Tint Borders and Background Designs
131 Kast T\ventv -third Street New York
THE FIRM
NAME
LABEL
TINT
if Bill of Fare
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li
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THE TITLE
HERE
A
Simple
M e d .v I I i o n
F. I J
T H 1
FOR THE
N A M E
C 16
D 13
C 17
Catalogue and Booklet Covers and Lal)el Tints
Will Bradley's Art Service for Advertisers
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,1
PROGRAM
^ for the
season
1913-1914
AB42
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G I FTS of
Choice
SILVERWARE
delicately suggest
Personality and
indicate
Good Taste
Our Designs are
Exclusive, Beautiful
and of Refined
Individuality
ON
I HOPE TO HAVE
THE PLEASURE
OF
ACCORDING YOU
AN ADVANCE
SHOWING
OF OUR LINE
FOR
NEXT SEASON
DIAMONDS
PEARLS
JEWELRY
SILVER
WATCHES
CLOCKS
B40
New Price List
JANUARY 1915
A blocked zinc etching may be had of any of our
designs in any size desired at the following rates :
Small Sizes
When the longest dimension does not exceed :
I inch 75 cents; 2 inches $1.; 3 inches $1.50
Above Three Inches
When the longest dimension exceeds 3 inches:
$ 1 for the use of design, plus eight cents per square
inch for plate. Minimum $2.00
Alteration
$1 additional charge for change of proportion.
Color Plates
Any design may be had for two colors, at double
the cost of same for one color.
The above prices are upon the basis of cash with
the order. By this plan we offer 5 percent discount
on immediate cash payment on any order above
$ I 0, and 1 0 percent discount on immediate cash
payment on any order above $25. Prices include
mailing.
Will Bradley's Art Service
for Advertisers
131 East 23rd Street New York
CUTS
FROM
WILL BRADLEY'S
ART SERVICE
ARE ALL
NEW
AND UP TO DATE
IN DESIGN
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