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This  impressive  new  marquee  and  vertical 
sign  replaces  an  old-style  oblong 
reader  board  at  the  El  Portal  Theatre 
in  Las  Vegas,  Nev.  The  triangular- 
shaped marquee,  which  is  60  feet  in 
width,  is  topped  by  the  60-foot  vertical 
sign  which  proclaims  the  theatre's 
name.  Other  recent  remodeling  included 
a new  front  of  stone  and  glass, 
replacing  stucco,  and  updating  in  the 
lobby  and  auditorium.  The  El  Portal  is 
the  property  of  Mrs.  E.  W.  Cragin  and 
the  architect  was  J.  Maher  Weller. 


JOHN  WAYNE  STEWART  GRANO 


has  shattered  every  gross  past 
15  years,  except 'The  Ten  Commandments.’ We  need  only 
a few  hundred  more  admissions  before  attendance  record 

on  that  one  is  broken  Newell  Howard 

Ulman  Theatre  Corporation 
Salisbury,  Md. 


11 


opened  at  the  Byrd  Theatre, 
Richmond,  in  a driving  rainstorm  to  tremendous  business. 
In  fact,  the  biggest  opening  day  since  'The  Robe’  in 

October,  1953.” 


2o*  > Perfect  Picture 
for  Summer 
Playdates! 


Sam  Bendheim,  Jr. 
Neighborhood  Theatres 
Richmond,  Va. 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN  ..  Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER . . Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
* ecutive  Editor:  Jesse  Shlyen,  Managing 

Editor;  Morris  Sehlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  1.  L. 
Thatcher,  Editor  The  Modern  Theatre 
Section.  Telephone  CHestnut  1-7777. 

. Editorial  Offices:  45  Rockefeller  Plaza, 

New  York  20,  N.  Y.  Donald  M.  Mer- 
sereau.  Associate  Publisher  & General 
Manager;  A1  Steen.  Eastern  Editor;  Carl 
Mos,  Equipment  Advertising.  Telephone 
COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbe&ch 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager.  Tele- 
phone Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
stein,  manager.  Telephone  Dunkirk  8-2286. 

London  Office:  Anthony  Grtiner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded in  the  first  Issue  of  each  month. 

Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  Charles  Browning,  119  E. 
25th  St. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlversity 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbas:  Fred  Oestreicher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Gulnan,  5927  Winton. 
Denver:  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Russ  Schoch,  Register-Tribune 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOodward  2-1144. 

Hartford:  Allen  M.  Wldem,  CH  9-8211. 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  98  St. 
Milwaukee:  Wm.  Nichol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 

I , St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker.  911  N.  51st  St. 
Pittsburgh:  R.  F.  Kllngensmlth,  516  Jean- 
ette, Wllklnsburg,  CHurchlll  1-2809. 
„ Portland.  Ore.:  Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukls,  Loew’s  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  II.  Pearson,  Deseret  News. 
Ban  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813:  Advertising: 
Jerry  Nowell.  417  Market  St„  YUkon 

2- 9537. 

Washington:  Charles  Hurley,  306  H.  St 
N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayvlew  Ave.  Willowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition.  $7.50. 

JULY  3,  1961 

Vol.  79  No.  11 


TO  FULFILL  A NEED 


IT  HAS  BEEN  said  before — and  doubtless,  it 
will  be  said  many  times  again — but,  as  stated 
by  John  Paxton,  highly  reputable  Hollywood 
screenwriter,  it  is  worth  repeating: 

“New  talent — writers,  directors,  actors — will 
always  make  doors  open  for  them  if  they  have 
the  ability  and  drive.  But  what  Hollywood  des- 
perately needs  today  are  young,  energetic,  im- 
aginative businessmen  with  an  approach  to 
pictures.  Young  men  who  have  the  determin- 
ation to  break  away  from  the  multi-million-dollar 
budgets  and  find  a way  to  make  smallish  pictures 
to  feed  a discriminating  audience.” 

And,  carrying  that  view  a big  step  farther, 
Mr.  Paxton  added,  “We  need  bright  businessmen, 
who  love  the  movies  and  not  just  for  the  money, 
to  come  in  like  the  pioneers  of  Hollywood.  A 
new  crop  of  Schencks,  Laskys  and  Harry  Cohns.” 
Mr.  Paxton  could  easily  have  named  several 
other  pioneers  whose  courage  and  confidence 
inspired  them  to  blaze  new  trails  that  kept  ever 
anew  the  progress  of  the  motion  picture,  and 
who  are  still  active  in  this  business.  But  his 
point  was  that  we  need  more  dedicated  men,  a 
new  crop  with  the  spirit  and  drive  that  will 
revitalize  this  industry  at  its  every  level. 

With  “On  the  Beach”  and  “The  Wild  One,” 
among  the  pictures  for  which  he  wrote  the 
screenplays  to  his  credit,  and  experience  in 
and  about  the  studios  in  Hollywood  and  London, 
Mr.  Paxton  knows  whereof  he  speaks.  Many 
in  the  industry  have  expressed  similar  views, 
but  little  headway,  let  alone  effort,  has  been 
made  to  bring  them  to  fruition. 

A new  crop  of  producers  has  popped  up  here 
and  there.  But,  among  those  who  made  pictures 
because  of  a “love  for  the  movies  and  not  for 
the  money,”  few  have  remained  to  work  in  that 
way.  As  Mr.  Paxton  said  in  the  interview  in 
the  Kansas  City  Star  from  which  we  have  quoted 
him,  “A  young  guy  makes  a low  budget  film  and 
immediately  the  major  studios  poke  a fat  con- 
tract under  his  nose.  If  he  takes  it,  the  individu- 
ality that  the  studio  paid  for  is  promptly  squeezed 
out  of  existence.” 

What  we  think  Mr.  Paxton  meant  by  that  is 
that  the  talented  young  man  is  given  too  much, 
too  soon  to  work  with,  which  thwarts,  rather 
than  abets,  the  ability  that  was  born  of  inspir- 
ation. Moreover,  production  schedules  as  a whole 
are  too  much  curtailed  to  make  the  best  possible 
use  of  this  new  talent.  Not  alone  does  this  apply 
to  producers,  but  to  talent  all  up  and  down  the 
line. 

Hardly  a week  passes  but  that  some  small 
picture  demonstrates  that  it  doesn’t  require 
multi-million-dollar  expenditures  to  produce 
good,  entertaining  and  profitable  pictures.  The 
industry  could  do  with  more  of  them.  And  they 
could  be  had  if  both  producer-distributors  and 
exhibitors  would  give  more  consideration  and 
attention  to  such  product. 

True,  the  industry  needs  to  provide  every 


type  of  entertainment  and  as  much  of  the  high- 
est quality  in  production  as  it  can  afford.  But 
when  the  costs  are  so  high  and  the  risk  entailed 
so  great  as  to  force  cutting  into  the  output  and 
cutting  down  on  the  quality  of  the  smaller  films 
for  which  there  is  a demand,  it  is  time  for  a 
changing  of  sights. 

By  coincidence,  it  was  exactly  a year  ago  that 
we  made  reference  the  changing  trend  in  the 
automobile  field  wherein  the  American  manu- 
facturers were  stirred  by  the  “invasion”  of  the 
small  economy-budget  vehicles  from  foreign 
markets.  From  the  start,  this  move  proved  a 
“life-saver”  to  the  motor  car  makers.  They  still 
are  turning  out  big,  expensive  cars,  but,  at  the 
same  time,  they  are  going  after  and  getting 
volume  sales,  thereby  keeping  their  plants  operat- 
ing at  top  efficiency.  And  quality  is  not  lacking 
in  the  small  cars,  just  because  they  cost  less  to 
produce. 

In  our  editorial  of  a year  ago,  we  observed 
that  a parallel  situation  obtains  in  the  making 
of  motion  pictures,  adding:  “But  the  notion  that 
a picture  has  to  cost  big  money  in  order  to  have 
quality  has  been  carried  to  almost  ridiculous  ex- 
tremes. In  a large  number  of  instances,  the  big 
cost  involves  fantastic  salaries  paid  to  two  or 
three  name  players.  Then,  to  back  them  up, 
extra  expense  is  added  to  every  department, 
with  much  of  these  costs  not  showing  up  on  the 
screen.  And,  with  the  reduction  in  product  out- 
put, the  studio  overhead,  spread  over  a lesser 
number  of  pictures,  adds  further  to  each  picture’s 
cost.  This,  in  turn,  makes  extraordinary  policies 
and  extraordinary  terms  necessary  in  the  en- 
deavor to  break  even,  let  alone  make  a profit, 
which  proves  a strain  and  a handicap  for  the 
whole  business.” 

The  independent  production  trend  that  has 
developed  over  the  past  several  years  has  given 
the  industry  some  fine  attractions.  Not  all  of 
them  have  proved  profitable.  And  the  percent- 
age of  the  total  output  has  not  been  sufficient 
to  provide  the  industry’s  full  needs.  That  goes 
for  the  studios,  as  well  as  for  the  theatres.  Else, 
why  have  the  studios  turned  to  volume  produc- 
tion of  television  series?  Couldn’t  the  facilities, 
the  acting,  writing  and  productional  talent  used 
therein  be  put  to  better  and  more  profitable 
use  by  adding  to  the  quality  and  the  output  of 
theatrical  product?  And  wouldn’t  that,  at  the 
same  time,  add  to  the  basic  and  enduring  strength 
of  the  industry? 

We  think  it  would.  And  one  day  when  the 
studios  resume  a continuing — not  a spasmodic — 
development  of  new  writers,  stars  and  other 
talent;  and  when  exhibitors  give  tangible  and 
practical  encouragement  to  this  effort  by  their 
needed  cooperation  therein,  the  new  and  the 
better  day  will  have  arrived. 

GL 


JULY-AUGUST  RELEASES  LISTS 
SHOW  40  NEW  FEATURES  SET 


8 Less  Than  Last  Summer 
23  Are  in  Color,  Many 
For  Family  Audiences 

By  FRANK  LEYENDECKER 

NEW  YORK— Exhibitors  will  have  a 
choice  of  40  new  features  for  release  by 
the  major  companies,  plus  Buena  Vista, 
Continental  and  Trans-Lux,  during  July 
and  August.  These  are  in  addition  to  21 
June  releases  which  will  be  playing  through 
the  summer. 

The  40  July-August  releases  are  eight 
less  than  the  48  features  released  by  the 
major  companies,  plus  Buena  Vista  and 
Continental,  during  July  and  August  in 
1960.  However,  Filmgroup  and  several 
states  rights  distributors  may  add  a few 
more  to  the  1961  summer  total  and  the 
majors  may  schedule  a late  August  re- 
lease or  two. 

SEVERAL  FOR  YOUNGSTERS 

Among  the  outstanding  pictures  aimed  at 
youngsters  or  family  audiences  are  “Alaka- 
zam  the  Great,”  a cartoon  feature  with 
the  voices  of  Frankie  Avalon  and  Jonathan 
Winters;  “Gidget  Goes  Hawaiian,”  Cine- 
mascope; "Morgan  the  Pirate,”  latest 
Steve  Reeves  adventure  in  Cinemascope; 
"Magic  Boy,”  a Japanese-made  cartoon 
feature;  “Thief  of  Baghdad,”  also  starring 
Reeves,  in  Cinemascope;  “Voyage  to  the 
Bottom  of  the  Sea,”  a science-fiction  ad- 
venture in  Cinemascope;  “Misty,”  a boy- 
horse  tale  in  Cinemascope;  two  Disney 
features,  “The  Parent  Trap,”  starring  Hay- 
ley  Mills  in  a dual  role,  and  “Nikki,  Wild 
Dog  of  the  North,”  a James  Oliver  Cur- 
wood  tale  about  a trapper  and  his  dog; 
“Tammy  Tell  Me  True,”  a sequel  to  the 
popular  “Tammy  and  the  Bachelor,”  in 
Cinemascope,  and  “Man  in  the  Moon,”  a 
British  science-fiction  comedy.  All  except 
the  last-named  are  in  color. 

Other  pictures  in  the  action-adventure 
category  are:  “The  Pit  and  the  Pendulum” 
from  the  Edgar  Allan  Poe  tale;  “The  Guns 
of  Navarone,”  Carl  Foreman’s  war  epic; 
“Two  Rode  Together,”  a John  Ford  west- 
ern; “The  Treasure  of  Monte  Carlo,” 
“Marines,  Let’s  Go,”  “The  Naked  Edge” 
and  “Armored  Command.”  “Francis  of 
Assisi”  is  a religious  picture  made  in  Italy 
in  Cinemascope  and  color.  Comedies  in- 
clude: “On  the  Double,”  “The  Last  Time 
I Saw  Archie,”  “The  Honeymoon  Machine” 
and  “The  Pleasure  of  His  Company.” 

FILMS  FOR  ADULT  APPEAL 

Three  top  feminine  stars,  Ingrid  Berg- 
man, Lana  Turner  and  Susan  Hayward, 
star  in  dramas  with  great  appeal  to  women 
and  adults.  The  pictures  are  “Goodbye 
Again,”  “By  Love  Possessed”  and  “Ada.” 
Oth'  r pictures  with  adult  appeal  include 
“Bridge  to  the  Sun,”  “The  Hustler,”  “Par- 
rish” and  “Fanny,”  the  latter  from  the 
Broadway  stage  hit,  and  “The  Long,  the 
Short  and  the  Tall,”  a British  drama. 

Broken  down  by  companies,  the  July- 


D.  C.  Bill  on  Obscenity 
Approved  by  House 

Washington — A measure  to  tighten 
controls  over  obscenity,  including  mo- 
tion pictures,  was  approved  last  week 
by  the  House  of  Representatives,  for 
the  District  of  Columbia,  and  sent  to 
the  Senate. 

Certain  property,  such  as  projectors, 
used  in  the  showing  of  a movie  found 
to  be  obscene,  would  be  confiscated 
under  the  bill  and  violators  fined  $500 
and/or  a year  in  jail.  Also  the  court 
could  seize  all  furnishings  in  the 
premises. 

The  House  District  Subcommittee,  in 
approving  the  measure  the  previous 
week,  disregarded  testimony  by  U.S. 
Attorney  David  Acheson  that  it  was 
so  vaguely  worded  as  to  permit  courts 
to  forbid  “Romeo  and  Juliet”  and  other 
classics. 


August  releases  are: 

AMERICAN  INTERNATIONAL  — "Alakazam  the 
Great,"  a cartoon  feature  in  color  and  MagiScope 
for  July  and  "The  Pit  and  the  Pendulum,"  in  Pana- 
vision and  color,  based  on  the  Edgar  Allan  Poe  story, 
starring  Vincent  Price,  John  Kerr,  Barbara  Steele, 
for  August.  Jules  Verne's  "Master  of  the  World," 
in  color,  also  starring  Vincent  Price,  was  the  June 
release. 

ALLIED  ARTISTS — "Armored  Command,"  starring 
Howard  Keel  and  Tina  Louise,  in  July  and  "Twenty 
Plus  Two,"  starring  David  Janssen,  Jeanne  Crain 
and  Agnes  Moorehead,  for  August.  "King  of  the 
Roaring  20's,"  starring  Janssen  and  Mickey  Rooney, 
was  the  AA  June  release,  along  with  "Brain 
Washed,"  starring  Curt  Jurgens  and  Claire  Bloom. 

BUENA  VISTA — -July  releases  will  be  "The  Par- 
ent Trap,"  in  Technicolor,  starring  Hayley  Mills, 
Maureen  O'Hara  and  Brian  Keith,  with  Charlie  Rug- 
gles,  and  "Nikki,  Wild  Dog  of  the  North,"  in  Tech- 
nicolor, with  Canadian  cast. 

COLUMBIA — July  and  August  releases  will  be 
"The  Guns  of  Navarone,"  in  CinemaScope  and  color, 
produced  by  Carl  Foreman  and  starring  Gregory 
Peck,  David  Niven,  Anthony  Quinn,  Stanley  Baker, 
Gia  Scala,  James  Darren  and  Irene  Papas;  "Gidget 
Goes  Hawaiian,"  in  CinemaScope  and  color,  starring 
James  Darren,  Deborah  Walley,  Michael  Callan, 
Vicki  Trickeft,  Eddie  Foy  and  Peggy  Cass,  and  John 
Ford's  "Two  Rode  Together,"  in  color,  starring  James 
Stewart,  Richard  Widmark,  Shirley  Jones  and  Linda 
Cristal.  Columbia's  June  releases  were  "Homicidal," 
produced  by  Eugene  Castle,  and  "Most  Dangerous 
Man  Alive." 

CONTINENTAL  — Tentative  July-August  releases 
will  be:  "Little  Giants,"  made  dealing  with  the 

Monterey  baseball  team  and  "The  Long,  the  Short 
and  the  Tall,"  in  Mexico,  a British  drama  starring 
Laurence  Harvey  and  Richard  Todd.  Continental's 
June  releases  were:  "Saturday  Night  and  Sunday 

Morning,"  the  British  film  starring  Albert  Finney 
and  Shirley  Anne  Field,  and  "The  Cheaters,"  a 
French-language  feature  starring  Jacques  Charrier. 

MGM — July  releases  are  "Morgan  the  Pirate,"  in 
CinemaScope  and  color,  a Joseph  E.  Levine  picture 
made  in  Italy,  starring  Steve  Reeves;  "The  Honey- 
moon Machine,"  in  CinemaScope  and  color,  starring 
Steve  McQueen,  Paula  Prentiss,  Jim  Hutton,  Brigid 
Bazlen  and  Dean  Jogger;  "Magic  Boy,"  a Japanese 
cartoon  feature  in  color,  and  "The  Treasure  of 
Monte  Carlo,"  made  in  Italy  in  Dyaliscope  and  color, 
starring  Rory  Calhoun.  August  releases  will  be  "Ada," 
in  color,  starring  Susan  Hayward,  Dean  Martin  with 
Wilfrid  Hyde  White  and  Ralph  Meeker;  "Bridge  to  the 
Sun,"  made  in  Jopan,  starring  Carroll  Baker  and 
James  Shigeta,  and  "Thief  of  Baghdad,"  made  in 
Italy  in  CinemaScope  and  Eastman  Color,  starring 
Steve  Reeves  and  Georgia  Moll.  MGM's  June  re- 
leases were  "Ring  of  Fire"  and  "The  Green  Helmet." 

PARAMOUNT — July  release  is  "On  the  Double," 
in  Panavision  and  Technicolor,  starring  Danny  Kaye, 
Dana  Wynter,  Wilfrid  Hyde  White  and  Margaret 
Rutherford.  The  August  release  will  be  "The  Pleasure 
of  His  Compony,"  in  Technicolor,  starring  Fred 
Astaire,  Debbie  Reynolds,  Lilli  Palmer  and  Tab 


Hunter.  Paramount's  June  releases  were  ‘‘Ladies 
Man,"  starring  Jerry  Lewis,  and  "Love  in  a Goldfish 
Bowl,"  both  in  Technicolor. 

TRANS-LUX — "Man  in  the  Moon,"  a British  com- 
edy starring  Kenneth  More  and  Shirley  Anne  Field, 
will  be  released  generally  in  July. 

TWENTIETH  CENTURY-FOX — July  releases  will 
be  "Voyage  to  the  Bottom  of  the  Sea,"  in  Cinema- 
Scope and  DeLuxe  Color,  starring  Walter  Pidgeon, 
Joan  Fontaine,  Robert  Sterling,  Barbara  Eden,  Peter 
Lorre  and  Frankie  Avalon;  "Misty,"  in  CinemaScope 
and  DeLuxe  Color,  starring  David  Ladd  and  Arthur 
O'Connell,  and  "20,000  Eyes,"  in  CinemaScope,  with 
Gene  Nelson,  Merry  Anders  and  James  Brown.  August 
releases  will  be  "Francis  of  Assisi,"  produced  in  Italy 
in  CinemaScope  and  DeLuxe  Color,  starring  Brad- 
ford Dilman,  Dolores  Hart  and  Stuart  Whitman; 
"Marines,  Let's  Go,"  in  CinemaScope  and  DeLuxe 
Color,  starring  Tom  Tryon  and  David  Hedison,  and 
"The  Hustler,"  in  CinemaScope,  starring  Paul  New- 
man, Piper  Laurie  and  Jackie  Gleason.  "The  Silent 
Call,"  in  CinemaScope,  with  Gail  Russell  and  David 
McLean,  will  also  be  a summer  release.  June  re- 
leases were  "Wild  in  the  Country,"  starring  Elvis 
Presley;  "Snow  White  and  the  Three  Stooges,"  storring 
Carol  Heiss,  both  in  CinemaScope  and  DeLuxe  Color, 
and  "Battle  at  Bloody  Beach,"  starring  Audie  Mur- 
phy, in  CinemaScope. 

UNITED  ARTISTS — July  releases  are:  "By  Love 
Possessed,"  in  Panavision  and  color,  starring  Lana 
Turner,  Efrem  Zimbalist  jr.,  Barbara  Bel  Geddes  and 
Jason  Robards  jr.;  "The  Last  Time  I Saw  Archie," 
starring  Robert  Mitchum,  Jack  Webb,  Martha  Hyer 
and  France  Nuyen,  and  "When  the  Clock  Strikes," 
with  James  Brown  and  Merry  Anders;  August  re- 
leases will  be  "Goodbye  Again,"  produced  in  France 
by  Anatole  Litvak,  starring  Ingrid  Bergman,  Yves 
Montand  and  Anthony  Perkins;  "The  Naked  Edge," 
made  in  England,  starring  Gary  Cooper  and  De- 
borah Kerr  with  Eric  Portman;  and  "Mary  Had  a 
Little,"  made  in  England  with  Hazel  Court  and 
Agnes  Laurent.  UA's  June  releases  were  "Revolt  of 
the  Slaves,"  "Dr.  Blood's  Coffin"  and  "Snake 
Woman." 

UNIVERSAL-INTERNATIONAL — July  releases  are 
"Tammy  Tell  Me  True,"  in  CinemaScope  and  color, 
storring  Sandra  Dee  and  John  Gavin,  and  "Trouble 
in  the  Sky,"  a British  thriller  with  Michael  Craig, 
Elizabeth  Seal  and  George  Sanders.  The  August  re- 
lease will  be  "Blast  of  Silence,"  a thriller  made  in 
New  York  City.  U-I's  June  releases  were  "Romanoff 
and  Juliet,"  "The  Last  Sunset,"  "Curse  of  the  Were- 
wolf" and  "Shadow  of  the  Cat." 

WARNER  BROS. — July-August  releases  will  be 
"Parrish,"  in  CinemaScope  and  color,  starring  Troy 
Donahue,  Claudette  Colbert  and  Karl  Malden,  and 
"Fanny,"  the  Joshua  Logan  production  filmed  in 
Marseilles,  starring  Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer  and  Horst  Buchholz.  WB  may  add 
"Lad,  a Dog"  for  late  August  release.  The  com- 
pany's June  releases  were  "The  Fabulous  World  of 
Jules  Verne"  and  "Bimbo  the  Great." 


Fred  Schwartz  to  MGM 
Executive  Post  Sept.  1 

NEW  YORK — Fred  J.  Schwartz  has  been 
appointed  to  an  executive  post  with  Metro- 
Goldwyn-Mayer,  ef- 
fective September  1. 

Schwartz,  long  iden- 
tified with  the  exhibi- 
tion and  distribution 
branches  of  the  in- 
dustry, will  handle 
special  distribution 
projects,  particularly 
with  productions 
made  overseas  for 
MGM  release  in  the 
United  States  and 
abroad.  He  will  be  as-  Fred  j Schwartz 
sociated  with  Robert 

Mochrie,  vice-president  in  charge  of  do- 
mestic sales,  and  Morton  A.  Spring,  presi- 
dent of  MGM  International. 

Schwartz  held  executive  positions  with 
the  Century  Circuit  including  its  presi- 
dency, and  headed  Distributors  Corp.  of 
America  and  Valiant  Films. 


4 


BOXOFFICE  ::  July  3,  1961 


Joint  Promotion  Plan 
Awaits  Final  Okay 


Set  July  19  for  Coast 
ACE-SPG-MPAA  Meet 

NEW  YORK — The  long-planned  meeting 
among  representatives  of  American  Con- 
gress of  Exhibitors,  distribution  and  the 
Screen  Producers  Guild  will  be  held  in 
Hollywood  on  July  19,  a date  originally 
set,  withdrawn  and  then  reinstated.  Ac- 
tivities and  plans  for  the  benefit  of  the 
industry  will  be  discussed,  but  will  be  con- 
cerned primarily  with  the  image  that  the 
industry,  itself  presents  to  the  public. 

The  Hollywood  sessions  will  follow  a 
series  of  discussions  in  New  York  between 
representatives  of  ACE  and  the  Motion 
Picture  Ass’n  of  America  during  the  last 
few  months.  Participants  consisted  of  a 
working  committee  from  ACE  and  top  ex- 
ecutives of  the  distributing  companies.  The 
discussions  ranged  over  many  aspects  of 
the  industry’s  relations  with  the  public. 

Although  substantial  progress  was  made 
at  the  New  York  meetings  in  developing 
constructive  programs,  ACE  representa- 
tives felt  that  additional  strides  could  be 
made  toward  advancing  the  industry’s  wel- 
fare by  broadening  the  discussions  to  in- 
clude studio  heads,  producers,  writers,  di- 
rectors and  others  who  are  primarily  re- 
sponsible for  making  pictures. 

Walter  Mirisch,  president  of  the  SPG, 
issued  the  invitation  to  Hollywood.  The 
SPG  will  serve  as  host. 

Emanuel  Frisch,  ACE  chairman,  has  ap- 
pointed his  representatives  to  the  west 
coast  meetings  as  follows:  Harry  Arthur, 
Harry  Brandt,  Si  Fabian,  Marshall  Fine, 
Bill  Forman,  Harry  Mandel,  Sidney  Mark- 
ley,  Albert  Pickus  and  himself. 


Hawaii  Motif  Set  for  TOA 
New  Orleans  Convention 

NEW  ORLEANS— The  14th  annual  con- 
vention of  Theatre  Owners  of  America  is 
more  than  three  months  off  but  the  con- 
vention committee  is  hard  at  work  with 
the  preparations. 

Details  are  being  completed  rapidly  but 
as  a “teaser”  the  committee  has  revealed 
that  when  a registrant  checks  into  his 
room  at  the  Roosevelt  Hotel,  he  will  find 
Waikiki  shorts  for  himself  and  a muu  muu 
for  his  wife  hanging  in  the  closet. 

There  also  will  be  a “romantic”  boat  ride 
on  the  Mississippi  River  and  a “real 
Hawaiian  luau.”  Looks  like  a Hawaiian 
motif. 

The  convention  will  run  from  October  9 
to  12.  The  board  will  hold  a preconvention 
session  on  October  8. 


MPEA  Is  Negotiating  New 
Foreign  Labor  Contracts 

NEW  YORK — New  labor  contracts  in 
foreign  countries  are  being  negotiated  by 
the  Motion  Picture  Export  Ass’n.  While 
such  negotiations  are  handled  locally  in 
most  situations,  guidance  and  direction 
come  from  the  MPEA  labor  committee  in 
New  York. 

Talks  now  are  going  on  with  employe 
unions  in  Singapore  and  the  Philippines 
and  preliminary  negotiations  have  started 
in  Mexico.  A contract  covering  the  next 
two  years  has  been  completed  in  Colombia. 

MPEA  member  companies  employ  almost 
17,000  workers  outside  of  the  United  States. 


20th-Fox  Board  Reports 
No  Conclusive  Action 

NEW  YORK — Despite  advance  re- 
ports to  the  contrary,  the  meeting  of 
the  20th  Century-Fox  board  of  di- 
rectors on  Wednesday,  June  28,  was  in- 
conclusive insofar  as  settling  major 
issues  was  concerned,  even  though  the 
meeting  lasted  almost  four  hours.  It 
had  been  reported  that  Peter  Levathes 
would  be  confirmed  as  permanent 
studio  chief  and  Frank  Ricketson 
would  be  named  executive  assistant  to 
president  Spyros  P.  Skouras. 

If  these  matters  were  decided,  they 
were  not  revealed.  Apparently  the 
board  decided  not  to  issue  any  official 
statement  and  officers  and  directors 
declined  to  comment  when  contacted. 

One  board  member,  however,  told 
Boxoffice  that  Levathes’  status  had 
not  changed,  that  he  was  acting  head 
of  the  studio  and  probably  would  re- 
main as  such.  It  also  was  learned  that 
the  board  took  no  action  on  the  return 
of  the  company  to  the  Motion  Picture 
Ass’n  of  America,  and,  as  yet,  no  deal 
has  been  made  with  Ricketson. 


Allied  Ready  to  Start 
Insurance  Program 

DETROIT — Through  arrangement  with 
the  Prudential  Insurance  Co.  of  America, 
Allied  States  Ass’n  members  and  their  em- 
ployes throughout  the  nation  soon  will  be 
issued  life  insurance  policies  of  up  to  $10,- 
000.  The  agreement  was  signed  at  Allied’s 
headquarters  here  by  Milton  H.  London, 
executive  director  of  the  exhibitor  group. 

Prudential  life  insurance  policies  will 
be  available  to  all  Allied  members  and  their 
employes  for  $1  per  $1,000  per  month,  re- 
gardless of  age  and  without  medical  ex- 
amination. The  total  charge  to  Allied  mem- 
bers for  a $10,000  policy  is  $10  a month  or 
$120  a year.  Premiums  paid  by  business 
firms  may  be  tax  deductible. 

Among  the  factors  making  this  program 
possible,  London  explained,  are:  (1)  sign- 
ing of  a blanket  insurance  contract  cover- 
ing all  Allied  members  regardless  of  age  or 
physical  condition,  (2)  eliminating  com- 
missions and  (3)  having  the  national  and 
regional  Allied  officers  handle  the  extensive 
administration  and  clerical  work  involved 
as  an  additional  service  to  Allied  members. 

Over  4,000  applications  have  been  mailed 
directly  to  Allied  members.  Additional 
forms  are  available  at  the  national  and 
regional  Allied  offices. 


Disney  Film  at  Festival 

NEW  YORK — The  San  Sebastian  Film 
Festival  has  accepted  Walt  Disney’s  car- 
toon feature,  “101  Dalmatians,”  as  the  of- 
ficial U.  S.  nomination,  according  to  word 
received  by  the  Motion  Picture  Export 
Ass’n  of  America.  Paramount’s  Pennebaker 
production,  “One-Eyed  Jacks,”  is  the  in- 
vited U.  S.  entry  at  San  Sebastian. 


NEW  YORK — If  the  sales  departments 
of  the  various  film  companies  approve  the 
cooperative  marketing  plan  which  was 
recommended  by  the  Council  of  Motion 
Picture  Organizations  at  its  last  executive 
committee  meeting,  steps  will  be  taken  im- 
mediately to  launch  the  project  about 
September  15.  The  original  concept  has 
been  revised  by  the  advertising-publicity 
directors  committee  of  the  Motion  Picture 
Ass’n  of  America  so  that  it  can  fit  each 
company’s  requirements. 

H.  H.  “Hi”  Martin,  Universal’s  general 
sales  manager,  is  chairman  of  the  MPAA’s 
distribution  committee  and  he  has  indi- 
cated that  he  would  call  a meeting  this 
week  to  discuss  the  plan. 

As  outlined  by  Jonas  Rosenfield  jr.  of 
Columbia  Pictures  at  the  COMPO  meet- 
ing, the  plan  calls  for  the  companies  to 
pool  their  best  merchandising  plans  and 
correlate  them  into  a basic  program.  The 
best  advertising  and  promotion  approach 
to  the  pictures  would  be  presented  to  the 
exhibitors  at  forums  in  possibly  50  cities, 
as  a means  of  stimulating  enthusiasm  for 
forthcoming  product.  COMPO  allotted 
$10,000  to  get  the  “showmanship  crusade” 
started  and  it  is  contemplated  to  engage 
a full  time  employe  to  handle  the  me- 
chanics of  the  project. 

The  advertising-publicity  directors  com- 
mittee approved  the  revised  program  at  a 
meeting  on  June  22,  after  a subcommittee 
had  brought  it  in.  It  is  reported  that  the 
sales  managers  look  favorably  on  the  idea, 
as  one  of  them  said,  “this  could  work  out 
very  well.” 

When  the  sales  departments  give  their 
okay,  a joint  meeting  will  be  held  with 
COMPO  representatives  on  the  format  and 
details  of  getting  it  started.  The  subcom- 
mittee consisted  of  Robert  Ferguson,  chair- 
man; Phil  Gerard,  Fred  Goldberg,  and 
Emery  Austin.  Martin  Davis  is  chairman  of 
the  main  committee. 


Admission  Prices  Down 

WASHINGTON — “Lower  movie  admis- 
sions” were  partly  responsible  in  the  de- 
crease of  0.2  per  cent  in  the  price  index  for 
the  reading  and  recreation  group,  the 
Labor  Department  reported.  The  decline 
in  admission  prices  is  a cause  of  the  closing 
in  several  cities  of  special  features  with 
higher  admission  prices,  and  bringing  back 
lower  prices  to  the  theatres. 

Allied  Board  Meeting 
In  Detroit,  Aug.  17 

Detroit — Allied  States  board  of  di- 
rectors will  hold  its  summer  meeting 
here  August  17,  18.  Chairman  Ben 
Marcus  announced  this  will  afford  the 
members  their  first  opportunity  to  in- 
spect their  newly  decorated  and  re- 
modeled quarters. 

A dinner  will  be  hosted  by  Michigan 
Allied  at  the  Standard  Club.  Other 
social  activities  also  are  in  preparation. 


BOXOFFICE  July  3,  1961 


5 


Instant  Sync  Process 
Speeds  Up  Dubbing 

NEW  YORK — An  invention  designed  to 
eliminate  the  slow  and  expensive  process 
of  dubbing  and  post-synchronization  was 
demonstrated  here  June  27  by  Lenbeck, 
Inc.,  owners  of  the  device,  and  Dennis 
Gunst.  its  inventor.  Known  as  Instant  Sync, 
the  invention  performs  a service  in  a few 
minutes  which  currently  requires  a full 
day. 

Using  a four-minute  segment  of  “The 
Quiet  American"  as  a sample,  new  voices 
were  dubbed  and  post-synchronized  in 
six  minutes.  Ten  minutes  later,  the  seg- 
ment, which  was  shown  first  with  the  or- 
iginal voices,  was  re-run  with  new  voices 
in  synchronization. 

The  demonstration  was  held  at  the 
Magna  Sound  Studios  at  723  Seventh  Ave., 
but  the  Instant  Sync  device  was  in  the 
Bronx,  about  five  miles  away,  telephone 
cables  providing  the  connection. 

Myer  P.  Beck  is  president  of  Lenbeck, 
Inc.,  and  Jean  Lenauer  is  vice-president. 
Beck  said  the  device  would  be  offered  on 
a rental  or  royalty  basis.  Lenauer  reported 
that  the  savings  provided  by  Instant  Sync 
would  come  from  the  speed  in  which  dub- 
bing can  be  handled.  It  can  be  used  to 
dub  foreign  langage  pictures  into  English, 
and  vice  versa. 


Gering  Gets  U.S.  Rights 
To  Italian  'Tales' 

NEW  YORK — Marion  Gering,  who  re- 
cently organized  Mediterranean  Studios 
Ass’n  in  Europe,  has  acquired  the  U.  S. 
rights  to  the  Italian  film,  “Summer  Tales,” 
based  on  stories  by  Alberto  Moravia,  who 
wrote  the  current  “Two  Women.”  Gering 
acquired  the  rights  for  Lester  Klepper  As- 
sociates of  New  York  and  the  picture  will 
be  ready  for  showing  to  distributors  July 
20. 

The  picture,  which  is  in  Eastman  Color, 
stars  Marcello  Mastroianni,  of  “La  Dolce 
Vita”  fame;  Michele  Morgan,  Alberto 
Sordi,  Sylvia  Koscina,  Franco  Fabrizi, 
Gabriele  Ferzetti,  Danny  Carrel,  Jorge 
Mistral  and  Dorian  Gray. 


Another  Film  for  Sutton 

HOLLYWOOD  — Producer-director  Ber- 
nard Wiesen  has  completed  negotiations 
with  Sutton  Pictures  Corp.  for  worldwide 
distribution  of  his  recently  completed  sus- 
pense drama,  “Fear  No  More,”  starring 
Jacques  Bergerac  and  Mala  Powers.  The 
feature  will  go  into  release  August  1, 
Wiesen  said. 


'Ben-Hur'  Hits  $50  Million 
In  2,250  Domestic  Dates 

New  York — MGM’s  “Ben-Hur”  has 
passed  the  $50,000,000  mark  in  box- 
office  grossf-s  in  the  United  States  and 
Canada  in  2,250  engagements.  Addi- 
tional bookings  will  bring  the  total 
number  of  engagements  to  3,500  by 
the  end  of  August,  about  half  of 
which  will  be  in  drive-in  theatres. 


Post  on  President's 
Committee  to  Goodman 

NEW  YORK  — Bernard  R.  Goodman, 
vice-president  of  Warner  Bros.  Distributing 
Corp.,  has  been 
named  chairman  of  a 
special  motion  pic- 
ture committee  of 
the  President’s  Com- 
mittee on  Employ- 
ment of  the  Physical- 
ly Handicapped  by 
Maj.  Gen.  Melvin  J. 

Maas,  chairman  of 
the  committee. 

A seven  - minute 
motion  picture  de- 
signed to  increase  the  Bernard  R.  Goodman 
rate  of  employment 

of  physically  handicapped  persons,  “Em- 
ployes Only,”  is  being  distributed  free  to 
U.  S.  theatres  by  Warner  Bros. 


Plan  N.Y.,  San  Francisco 
Openings  of  'Francis' 

NEW  YORK — The  world  premiere  of 
“Francis  of  Assisi,”  20th  Century-Fox 
Cinemascope  film  produced  by  Plato 
Skouras  in  Italy,  will  be  held  at  San 
Francisco’s  Warfield  Theatre  July  12,  with 
the  proceeds  from  the  benefit  opening 
going  to  the  city’s  Variety  Club. 

In  New  York,  the  opening  of  “Francis  of 
Assisi”  at  the  Rivoli  Theatre  in  mid-July 
will  be  a charity  benefit  for  the  Third 
Order  of  Saint  Francis,  an  international 
order  of  lay  persons  dedicated  to  the 
patron  saint  of  the  poor. 

Plato  Skouras,  who  arrived  in  New  York 
June  26  to  finalize  plans  for  U.  S.  pre- 
mieres of  “Francis,”  met  with  Murray  Sil- 
verstone,  Charles  Einfeld,  Glenn  Norris  and 
other  20th-Fox  executives  to  coordinate 
simultaneous  openings  in  Montreal,  Dub- 
lin, Auckland,  Bombay,  Manila,  Johannes- 
burg and  Sydney.  Skouras  set  up  a number 
of  sneak  previews  in  the  New  York  area 
before  starting  a key  city  tour  across  the 
country  on  his  way  to  the  San  Francisco 
opening,  which  will  be  part  of  a week-long 
“Francis”  celebration. 

Among  those  who  will  attend  the  “San 
Francisco”  opening  include  Spyros  P. 
Skouras,  20th-Fox  president,  and  the  film’s 
three  stars,  Bradford  Dillman,  Dolores 
Hart  and  Stuart  Whitman.  The  San 
Francisco  Chamber  of  Commerce,  the 
Junior  Chamber  of  Commerce  and  the 
Downtown  Businessmen’s  Ass’n  will  all 
work  under  Mayor  George  Christopher’s 
special  committee. 

“The  Hills  of  Assisi,”  a CinemaScope- 
DeLuxe  Color  documentary  short,  narrated 
by  Bradford  Dillman,  “Francis  of  Assisi” 
star,  has  been  booked  into  51  major  and 
secondary  theatres  in  the  San  Francisco 
area  pointing  to  the  July  12  opening.  The 
short  has  also  been  booked  into  44  the- 
atres in  the  New  York  City  area  prior  to 
the  opening  at  the  Rivoli  in  July. 


New  Title  for  UA  Film 

NEW  YORK — “The  Oldest  Confession” 
has  been  set  as  the  final  release  title  of 
the  United  Artists  picture,  made  in  Spain 
under  the  title  of  “Once  a Thief.”  The 
picture  stars  Rita  Hayworth  and  Rex  Har- 
rison with  Joseph  Wiseman  and  Alida  Valli 
and  was  produced  by  James  Hill  and  di- 
rected by  George  Marshall. 


Broccoli-Sallzman  Set 
Several  Films  for  U A 

NEW  YORK— United  Artists,  which  has 
a summer  production  schedule  of  eight 
features  representing  a total  negative  cost 
of  over  $20,000,000,  has  just  closed  a pro- 
duction deal  with  producers  Cubby  Broc- 
coli and  Harry  Saltzman,  calling  for  the 
financing  and  distribution  of  a series  of 
pictures  based  on  best-selling  novels  by 
Ian  Fleming,  according  to  Arthur  B.  Krim, 
UA  president. 

The  production  program,  to  be  made 
under  the  banner  of  Lowndes  Productions, 
Inc.,  will  start  in  November  in  England 
and  the  British  West  Indies.  The  first  pic- 
ture will  either  be  “Dr.  No”  or  “Diamonds 
Are  Forever.”  Other  Fleming  novels  ac- 
quired by  the  producers  include  “From 
Russia,  With  Love,”  “Live  and  Let  Die,” 
“Goldfinger,”  “Moonraker,”  “ For  Your 
Eyes  Only”  and  ‘Thunderball.”  All  will  be 
filmed  with  the  cooperation  of  the  Brit- 
ish Secret  Service. 

Broccoli’s  most  recent  production  was 
“The  Man  With  the  Green  Carnation” 
while  Saltzman  produced  “Saturday  Night 
and  Sunday  Morning”  and  “The  Enter- 
tainer” distributed  by  Continental  in  the 
U.  S. 

The  eight  features  on  the  United  Art- 
ists June-July-August  production  slate  are 
“Infamous,”  produced  and  directed  by  Wil- 
liam Wyler  as  a Mirisch  Co.  presentation; 
“The  Land  We  Love,”  produced  and  di- 
rected by  Leslie  Stevens;  “The  Miracle 
Worker,”  produced  by  Fred  Coe  and  di- 
rected by  Arthur  Penn  in  New  York;  “One, 
Two,  Three,”  produced  and  directed  by 
Billy  Wilder  in  Germany  for  Mirisch; 
“Pioneer  Go  Home,”  produced  by  David 
Weisbart  in  Florida  for  Mirisch;  “The 
Road  to  Hong  Kong,”  produced  by  Melvin 
Frank  and  directed  by  Norman  Panama  in 
London  and  Hong  Kong;  “Soldiers  3,”  pro- 
duced by  Frank  Sinatra  and  directed  by 
John  Sturges  in  Utah,  and  “S.  S.  Phaedre,” 
produced  and  directed  by  Jules  Dassin  in 
Athens. 


'Five  Weeks  in  a Balloon' 
Next  for  Irwin  Allen 

HOLLYWOOD  — Producer  Irwin  Allen 
has  finalized  an  agreement  with  20th  Cen- 
tury-Fox for  a multi-picture  deal,  begin- 
ning immediately  with  preparations  for 
“Five  Weeks  in  a Balloon,”  the  first  novel 
written  by  Jules  Verne.  The  film  will  be 
scripted  by  Allen  and  Charles  Bennett. 

Allen  recently  visited  ten  cities  where  he 
held  “exhibitor  forums”  on  the  selling  of 
“Voyage  to  the  Bottom  of  the  Sea.”  He 
personally  talked  with  more  than  2,000 
exhibitors,  representing  some  6,000 
theatres. 


Wometco  Votes  Dividends 

MIAMI  — Wometco  Enterprises,  Inc., 
board  of  directors  has  declared  a regular 
quarterly  dividend  of  17y2  cents  per  share 
on  the  company’s  Class  “A"  common  stock. 
A regular  quarterly  dividend  of  6y2  cents 
per  share  was  voted  for  the  Class  “B” 
stock.  The  dividends  will  be  paid  September 
15  to  stockholders  of  record  as  of  Sep- 
tember 1. 


6 


BOXOFFICE  ::  July  3,  1961 


^ V 1 

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Mttr 

THRU 


BERGMAN  MONTAND  PERKINS 


WITH  JESSIE  ROYCE  LANDIS  • SCREENPLAY  BY  SAMUEL  TAYLOR 

BASED  UPON  THE  NOVEL  "AIMEZ-VOUS  BRAHMS"  BY 

PRODUCED  AND  DIRECTED  BY  ANATOLE  LITVAK 


AIP  Budgets  $10  Million 
For  13  Films  June-Dee . 


MGM  Sets  Roadshows 
For  'King  of  Kings' 

NEW  YORK— MGM  will  launch  Samuel 
Bronston’s  “King  of  Kings’’  with  a world 
premiere  at  Loew’s  State  October  11,  fol- 
lowed by  21  other  key  city  engagements 
before  the  Christmas  season,  according  to 
Joseph  R.  Vogel,  president,  after  consul- 
tations with  Sol  C.  Siegel,  studio  head; 
Morton  Spring,  president  of  MGM  Inter- 
national, and  Robert  Mochrie,  general  sales 
head. 

“King  of  Kings”  runs  two  hours,  45  min- 
utes, plus  an  intermission  at  the  conclu- 
sion of  the  Sermon  on  the  Mount,  bringing 
the  total  time  to  three  hours.  Two  weeks 
after  the  New  York  opening,  the  picture 
will  open  in  Los  Angeles,  Chicago,  Boston 
and  Toronto.  November  and  December 
openings  will  be  held  in  San  Francisco,  De- 
troit, Montreal,  Washington,  D.  C.,  Min- 
neapolis, Kansas  City,  Pittsburgh,  Denver, 
Cleveland,  Baltimore,  Seattle,  Portland,  St. 
Petersburg,  Indianapolis,  Salt  Lake  City, 
Buffalo  and  Vancouver,  B.  C. 

Subsequent  openings  are  being  projected 
for  Philadelphia,  Cincinnati,  Dallas,  At- 
lanta, Miami,  Omaha,  Milwaukee,  New 
Orleans,  Oklahoma  City,  Houston  and  St. 
Louis,  Vogel  said. 

International  premieres  are  now  being 
arranged,  according  to  Spring,  who  just 
returned  from  “King  of  Kings”  sales  meet- 
ings in  London,  Buenos  Aires  and  Hong 
Kong,  where  foreign  language  prints  will 
be  available. 

Morris  Lefko  will  handle  a special  sales 
unit  for  “King  of  Kings”  roadshow  engage- 
ments, with  concentration  being  placed  on 
group-selling  activities  directed  toward 
schools  and  religious  organizations  of  all 
faiths,  Vogel  said. 

“Because  of  the  tremendous  inspira- 
tional appeal,  as  well  as  the  powerful  dra- 
matic qualities,  we  believe  this  fine  produc- 
tion should  be  made  available  as  widely  as 
possible,”  he  said. 

Fox  Midwest  Is  Planning 
St.  Louis  Area  Drive-In 

ST.  LOUIS — Plans  for  a drive-in  theatre 
costing  $350,000  to  $400,000  and  accom- 
modating 1,000  cars  have  been  presented 
to  the  Hazelwood  Board  of  Trustees  by 
John  Meinardi,  district  manager  for  Fox 
Midwest  Theatres  and  its  parent  company, 
National  Theatres  & Television. 

The  site  of  the  new  theatre  would  be  a 
21-acre  tract  south  of  U.  S.  bypass  High- 
way 66  and  east  of  Coldwater  creek.  The 
nearest  residential  area  is  four  and  one- 
half  blocks  away  across  Highway  66,  The 
drive-in’s  proposed  site  is  also  zoned  as 
residential,  but  no  rezoning  would  be  re- 
quired. 

The  board  instructed  Meinardi  to  secure 
the  approval  of  the  metropolitan  sewer 
district  for  storm  water  drainage  facilities 
and  the  Missouri  Highway  Commission  for 
traffic  movement  plans  before  applying  to 
the  village  for  a building  permit. 

Entrance  and  exit  to  the  proposed  the- 
atre would  be  along  a service  road  paral- 
leling Highway  66  to  the  south. 

National  Theatres  & Television  operates 
225  theatres  throughout  the  country,  al- 
though the  only  one  at  present  in  the  St. 
Louis  area  is  the  Lincoln  Theatre  in  Belle- 
ville. 


Boxoffice  Ad  Produces 
Sales  Around  World 

ST.  LOUIS  — Andy  Dietz,  general 
manager  of  Astral  Film  Distributors, 
with  headquarters  here,  reports  that, 
as  the  result  of  inquiries  received  from 
an  advertisement  in  Boxoffice,  Astral 
has  sold  distribution  rights  for  “The 
Prince  of  Peace”  to  a number  of  for- 
eign countries.  The  sales  recently  made 
were  to  Pretoria,  Nigeria,  Accra  and 
Ghana  in  Africa;  Lebanon,  Syria  and 
Jordan  in  the  Middle  East;  and  Ja-* 
maica  in  the  West  Indies.  Negotia- 
tions also  are  under  way  for  Australia. 


Booth  Space  Being  Sold 
For  NAC  Tradeshow 

NEW  YORK — Signed  contracts  for  60 
per  cent  of  the  available  booths  at  the  mo- 
tion picture  and  concessions  industries 
tradeshow  in  New  Orleans  in  October  have 
been  obtained.  The  tradeshow  is  being 
sponsored  by  Theatre  Owners  of  America 
and  the  National  Ass’n  of  Concessionaires 
which  will  hold  concurrent  national  con- 
ventions in  the  Hotel  Roosevelt  from  Oc- 
tober 9 through  October  12.  Because  the 
exhibit  space  will  be  needed  on  October  12 
for  the  annual  banquet,  the  tradeshow  will 
close  on  October  11. 

At  the  current  rate,  all  available  space 
will  be  sold  out  well  in  advance  of  the 
show’s  opening,  according  to  Van  Myers, 
NAC  tradeshow  exhibit  chairman. 

Albert  Pickus,  TOA  president,  said 
equipment  and  supplies  would  be  exhibited 
which  would  be  informative  and  useful  for 
all  types  of  theatres.  Manufacturers  and 
dealers  have  declared  that  the  exhibits 
will  be  more  representative  of  the  new 
things  in  the  business  than  ever  before,  he 
said. 

Spiro  Papas,  NAC  president,  announced 
last  week  that  a joint  TOA-NAC  conces- 
sions had  been  scheduled  for  October  12. 
Plans  are  being  formulated  by  Edwin  C. 
(Pete)  Gage,  treasurer  of  NAC. 


Howard  Kohn  Coordinator 
For  'El  Cid'  Ad-Publicity 

NEW  YORK— Howard  E.  Kohn  II,  who 
recently  resigned  from  Columbia  Pictures, 
where  he  served  as  worldwide  advertising 
and  publicity  coordinator  on  both  “Porgy 
and  Bess”  and  “Pepe,”  has  been  named 
national  advertising  and  publicity  coordi- 
nator for  Samuel  Bronston’s  “El  Cid,” 
which  Allied  Artists  will  distribute 
throughout  the  western  hemisphere. 

In  1957,  Kohn  made  “Hidden  Fear” 
under  his  own  independent  production 
banner.  Previously  he  had  been  in  the 
roadshow  department  of  United  Artists  and 
in  a similar  post  for  producer  Stanley 
Kramer. 


HOLLYWOOD— Adhering  with  all  pos- 
sible closeness  to  the  “New  Horizons,  1961” 
credo  declared  at  the  year’s  beginning, 
James  H.  Nicholson  and  Samuel  Z.  Arkoff, 
respectively  president  and  vice-president  of 
American  International  Pictures,  now  em- 
phasize that  13  films,  with  a total  budget 
of  $10,000,000  will  go  into  release  or  pro- 
duction during  the  last  six  months  of  the 
year. 

Details  of  the  schedule  were  revealed 
prior  to  Nicholson’s  departure  for  New 
York  where  he  was  to  set  exhibitor  screen- 
ings for  AIP’s  July  release,  the  full-length 
cartoon  “Alakazam  the  Great.”  The  color 
and  MagiScope  cartoon  feature  stars  the 
voices  of  Frankie  Avalon,  Dodie  Stevens, 
Jonathan  Winters,  Sterling  Holloway  and 
Arnold  Stang,  with  music  by  Les  Baxter. 

Ready  for  release  is  the  Edgar  Allan  Poe 
story,  “The  Pit  and  the  Pendulum”  in 
color  and  Panavision,  starring  Vincent 
Price,  John  Kerr  and  Barbara  Steele,  and 
now  in  early  distribution  is  Jules  Verne’s 
“Master  of  the  World”  in  color,  also  star- 
ring Vincent  Price. 

Further  on  the  1961  schedule  and  at 
present  being  cut  are  “Lost  Battalion,” 
starring  Diane  Jergens;  “Journey  to  the 
7th  Planet,”  in  color,  starring  John  Agar 
and  Greta  Thyssen  and  “Black  Mutiny,” 
in  color  and  scope,  starring  Don  Mc- 
Gowan and  Silvana  Pampanini. 

Two  others,  currently  in  production,  are 
both  full-length  cartoon  features  being  co- 


produced in  Japan  with  Toei  Productions. 
One  is  titled  “The  7th  Wonder  of  Sinbad” 
and  the  other  is  as  yet  untitled. 

Five  others  are  set  to  go  before  the 
cameras  during  the  next  six  months,  start- 
ing in  August  with  the  science-fiction 
thriller  “X”  in  color.  It  is  a story  of  a 
man  with  X-ray  vision,  with  screenplay  by 
Ray  Russell,  and  to  be  produced  and  di- 
rected by  Roger  Corman. 

Also  set  for  production  this  year  are  H. 
G.  Wells’  “When  the  Sleeper  Wakes,”  also 
in  color;  “Conjure  Wife”  (tentative  title) 
to  be  filmed  in  England  as  a coproduction 
with  Anglo- Amalgamated;  an  as  yet  un- 
titled war  film  which  will  be  a coproduction 
with  Herman  Cohen,  and  a remake,  in 
color  and  scope,  of  the  silent  film  classic 
“Metropolis.” 


PCA  Increases  Fees 

NEW  YORK — Fees  for  the  services  of 
the  Production  Code  Administration  will  go 
up  20  per  cent  on  July  10. 


Samuel  Arkoff 


James  Nicholson 


BOXOFFICE  ::  July  3,  1961 


11 


Plan  Double  Push  to  Raise 
Rogers  Hospital  Funds 


NEW  YORK — Members  of  the  board  of 
directors  of  the  Will  Rogers  Memorial 
Hospital  and  Research  Laboratories  are 
studying  a variety  of  proposals  and  rec- 
ommendations to  stimulate  the  fund- 
raising efforts,  following  the  annual  in- 
spection trip  to  the  Saranac  Lake  hospital 
and  a meeting  of  the  board  at  the  Herman 
Robbins  family’s  Edgewater  Motel  in 
Schroon  Lake,  N.  Y. 

At  a meeting  of  the  board  Saturday 
morning,  June  24,  it  was  stressed  that  the 
industry  must  double  its  efforts  to  raise 
funds  for  the  operation  of  the  hospital 
and  for  its  expansion  program.  Charles 
Kurtzman,  exhibitor  chairman,  called  for 
“better  booking"  during  the  audience  col- 
lections. He  pointed  out  that  the  collections 
should  be  made  during  the  showings  of 
strong  pictures  that  would  have  extended 
runs,  thereby  allowing  for  a greater  span 
of  time  for  the  collections.  It  was  empha- 
sized that  audience  collections  that  were 
timed  for  the  run  of  a picture  that  might 
go  five  or  six  weeks  could  produce  more 
money  for  the  hospital  than  when  the 
solicitations  were  made  during  the  show- 
ing of  a weak  picture  that  might  run  for  a 
week  or  less. 

Salah  Hassanein,  president  of  Skouras 
Theatres,  suggested  that  token  payments 
made  by  patrons  who  go  into  theatres  on 
passes  be  put  into  a hospital  fund,  similar 
to  the  welfare  funds  of  theatre  employes 
which  are  aided  by  the  payment  on  passes 
in  many  theatres. 

Jerome  Pickman,  vice-president  and  gen- 
eral sales  manager  of  Paramount  Pictures, 
proposed  that  various  chapters  of  the 
Women  of  the  Motion  Picture  Industry  be 
enlisted  in  the  collection  work  and  that 
even  the  women’s  auxiliaries  of  the  Va- 
riety Club  tents  might  give  their  help.  He 
also  suggested  that  instead  of  collections 
during  the  run  of  a picture,  one  special 
show  be  given  from  which  all  the  proceeds 
would  go  to  the  hospital. 

These  and  other  suggestions  will  be 

weighed  by  the  board  and  will  be  passed 


New  Format  for  Annual 
Hospital  Trip  in  View 

NEW  YORK — The  annual  junkets 
to  the  Will  Rogers  Memorial  Hospital 
at  Saranac  Lake,  N.  Y.,  may  take  on  a 
new  format  next  year.  For  years,  it 
has  been  the  custom  of  Herman  Rob- 
bins, chairman  of  the  board  of  National 
Screen  Service,  and  his  sons  to  be  the 
hosts  to  the  hospital  board,  guests  and 
press  representatives  at  their  fabulous 
Edgewater  Motel  at  Schroon  Lake.  The 
Robbins  have  decided  to  eliminate  the 
dining  room  from  their  motel  opera- 
tion, the  room  having  been  the  scene 
of  festivities  in  the  past  for  the  visit- 
ing industry  people. 

No  new  plan  has  been  adopted,  but 
there  have  been  suggestions  for  a one- 
day  air  trip  to  the  hospital,  a stay  at 
the  Saranac  Inn  or  a new  site  for  the 
annual  board  meetings  which  are  held 
in  connection  with  the  yearly  inspec- 
tion tour  of  the  hospital. 


on  to  the  area  chairmen. 

All  officers  of  the  hospital  were  re- 
elected; namely,  A.  Montague,  president; 
Richard  F.  Walsh,  chairman  of  the  board; 
Harry  Brandt,  Ned  E.  Depinet,  William  J. 
German,  Robert  Mochrie,  Herman  Robbins, 
Fred  J.  Schwartz,  Joseph  R.  Vogel  and 
Murray  Weiss,  vice-presidents;  Max  A. 
Cohen,  secretary;  S.  H.  Fabian,  treasurer, 
and  Samuel  Rosen,  associate  treasurer. 

Added  to  the  board  of  directors  were  Ted 
Solomon,  Jerome  Pickman,  Marshall  Fine, 
Emanuel  Frisch,  Joseph  Levine,  Phil  Smith, 
Sheldon  Smerling,  Harry  Mandel,  Preston 
and  Lawrence  Tisch  and  Charles  Boasberg. 

Going  off  the  board  for  various  reasons 
were  Tom  J.  Connors,  John  Byrne,  George 
Dembow,  Ben  Kalmenson,  M.  Spencer  Leve 
and  A1  Myrick. 

Three  new  buildings  were  dedicated  at 


ceremonies  at  the  hospital.  Senator  Keat- 
ing of  New  York,  who  was  to  have  made 
the  dedication  address,  was  unable  to  at- 
tend but  George  Jessel,  who  had  flown 
in  from  Jerusalem  to  dedicate  a plaque 
in  the  honor  of  the  late  William  Morris, 
filled  in  for  him.  Richard  Walsh,  board 
chairman,  opened  the  ceremonies,  follow- 
ing a brief  concert  by  the  Saranac  Lake 
High  School  band,  and  he  was  followed  by 
A.  Montague,  president,  who  reviewed  the 
progress  made  by  the  hospital  since  the 
film  industry  took  over  12  years  ago  and 
explained  that  15  diseases  of  the  chest  now 
were  being  treated  at  the  hospital. 

At  the  luncheon  which  followed  the 
dedication,  Jessel  cited  the  late  William 
Morris  for  his  work  in  helping  to  found 
the  hospital  in  1928.  A plaque  in  the  ro- 
tunda was  unveiled  in  honor  of  Morris. 
Present,  too,  were  Mr.  and  Mrs.  William 
Morris  jr.,  Mr.  and  Mrs.  Abe  Lastvogel,  Mr. 
and  Mrs.  Nate  Lefkowitz,  of  the  William 
Morris  office  in  New  York,  and  Mrs. 
William  White,  a sister  of  Morris. 

At  the  luncheon,  Montague  announced 
that  a grant  of  $40,000  from  the  estate  of 
the  late  A1  Jolson  had  been  made  avail- 
able to  the  hospital.  Harold  Hoffman  of 
the  New  York  chapter  of  the  Screen  Actors 
Guild  reported  that  the  SAG  had  approved 
a contribution  and  a check  would  be  forth- 
coming shortly.  He  presented  a check  for 
$2,000,  however,  from  the  American  Guild 
of  Variety  Artists. 

In  a meeting  with  the  hospital  staff,  it 
was  announced  that  there  were  tentative 
plans  for  a summer  forum  at  the  hospital. 
Leading  doctors  would  be  brought  to  the 
hospital  for  teaching  outstanding  medical 
students  from  various  universities.  That 
project  has  not  been  formally  adopted  but 
it  is  possible  that  it  will  start  next  year 
if  the  details  can  be  worked  out. 

Ray  Schmertz,  20th  Century-Fox  branch 
manager  in  Cleveland,  was  presented  with 
the  “Man  of  the  Year”  award  for  his  ac- 
complishments in  last  year’s  annual  audi- 
ence collections. 

The  hospital  visit  was  concluded  with 
the  presentation  of  a trailer  to  be  used  in 
connection  with  the  audience  collections. 
It  features  Rock  Hudson,  who  narrates 
the  work  done  at  the  hospital,  and  shows 
many  facets  of  its  operation.  He  points 
out  that  while  the  institution  is  for  peo- 
ple of  show  business,  the  research  done 
there  is  for  the  benefit  of  all  mankind. 


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A portion  of  the  group  of  directors  of  the  Will  Rogers  Memorial  Hospital,  guests  and  press  representatives. 


12 


BOXOFFICE  ::  July  3,  1961 


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600,000 


TAKE! 


Refuse  to  Post  Signs  in  Abilene,  Tex. 
On  Restrictive  Film  Classification 


ABILENE.  TEX. — Mrs.  Kathryn  Jacob, 
owner  of  the  Tower  Twin  Drive-In  has  re- 
fused to  post  signs  calling  the  public’s  at- 
tention to  the  restrictive  classification 
given  "Never  on  Sunday”  by  the  local  Citi- 
zens' Board  of  Review.  Consequently,  after 
four  showings  of  the  picture.  Mrs.  Jacob 
and  her  manager.  Duane  Gates,  were  the 
subjects  of  a total  of  12  municipal  court 
complaints  and  had  signed  appearance 
bonds  totaling  $2,400.  Each  showing  was 
counted  as  basis  for  a new  complaint 
against  Gates  and  Mrs.  Jacob. 

Joe  D.  Pride,  Citizens’  Board  of  Review 
chairman,  says  Mrs.  Jacob  can  stop  the 
complaints  anytime  by  posting  the  signs, 
otherwise  the  complaints  will  be  a daily  oc- 
currence. 

Mrs.  Jacob  says  she  will  post  the  restric- 
tive signs  only  when  advised  to  do  so  by 
her  attorney. 

The  review  board  voted  a restrictive 
classification  for  “Never  on  Sunday”  the 
morning  before  the  film  opened  at  the 
drive-in,  and  city  officials  served  the  no- 
tice on  Mrs.  Jacob’s  attorney,  Mrs.  Beverly 
Tarpley. 

Mrs.  Jacob  says  the  temporary  classifi- 
cation makes  her  “feel  like  some  sort  of 
criminal,”  although  she  has  done  nothing 
wrong  as  far  as  she  can  see. 

“I  have  just  returned  from  a trip  through 
the  Midwest,”  she  said,  “and  the  picture  is 
running  everywhere — in  big  cities  and  little 
towns.” 

She  said  she  feels  action  by  the  board 
“is  going  to  give  Abilene  a bad  name  in 
the  eyes  of  the  rest  of  the  country”  and 
make  Abilenians  “look  like  a bunch  of 
prudes.” 

Gates  said  the  controversial  film  estab- 
lished a new  attendance  record  for  seven 
days. 


NT&T  Half  Year  Earnings 
Reported  at  $622,000 

HOLLYWOOD — For  the  half  year  ended 
on  March  28,  National  Theatres  and  Tele- 
vision, Inc.,  overcame  a first  quarter  deficit 
of  $115,000  and  cleared  $622,000.  A net 
loss  of  $836,000  was  reported  for  the  1960 
period,  mainly  from  losses  on  the  com- 
pany’s investment  in  National  Telefilm  As- 
sociates. 

For  the  second  quarter  operational  earn- 
ings were  $664,000,  compared  with  $371,000 
a year  ago.  The  company  has  become  the 
third  largest  operator  of  community  TV 
antenna  systems. 

Wometco  Enterprises  Buys 
L&H  Vending  of  Orlando 

MIAMI — Wometco  Enterprises,  Inc.,  has 
purchased  the  business  and  assets  of  the 
L & H Vending  Co.,  of  Orlando.  The  all- 
cash purchase  was  made  through  the 
Wometco  subsidiary,  Wometco  Vending  of 
Central  Florida. 

The  L & H operation  will  become  a part 
of  Wometco  Vending  of  Central  Florida 
under  the  direc.  on  of  Oran  Cohen,  gen- 
eral manager  of  that  company.  The  ac- 
quisition was  a further  step  in  the  planned 
expansion  of  Wometco’s  vending  division 
announced  earlier  this  year. 


Herbert  Hofmann  Elected 
Senior  Officer  of  Loew's 

NEW  YORK — Herbert  A.  Hofmann,  who 
has  served  on  Loew’s  Theatres’  board  of 
directors  since  De- 
cember 1959,  has  been 
elected  senior  vice- 
president,  according 
to  Laurence  A. 
Tisch,  chairman  of 
the  board  and  chief 
executive  officer.  His 
duties  will  encompass 
the  administration  of 
the  theatre  company 
and  its  subsidiaries, 
including  Loew’s 
Hotels,  headed  by 
Preston  R.  Tisch. 

During  Hofmann’s  tenure  on  the  Loew’s 
board,  he  was  also  executive  vice-president 
of  Tisch  Hotels  and  a member  of  its  board 
of  directors.  He  had  been  associated  with 
the  firm  of  Harris,  Kerr,  Forster  & Co., 
certified  public  accountants,  for  11  years. 
A native-born  New  Yorker,  Hofmann  and 
his  family  will  live  in  Rye.  N.  Y. 


Pittsburgh  Area  to  Launch 
'Tammy'  on  Marcus  Plan 

PITTSBURGH — A Marcus  Plan  promo- 
tion of  Universal’s  “Tammy  Tell  Me  True” 
will  be  launched  in  the  Pittsburgh  territory 
starting  at  the  Fulton  Theatre  here  on  July 
19.  More  than  70  theatres  are  expected  to 
participate  in  the  saturation  playoff.  The 
picture  will  have  its  world  premiere  at  the 
Joy  Theatre  in  New  Orleans  on  July  12. 

The  territorial  saturation  promotional 
plans  now  being  developed  by  Universal 
and  Marcus  Plan  representatives  will  be 
patterned  on  the  campaign  developed 
jointly  last  February  on  “The  Great  Im- 
postor,” which  resulted  in  record  grosses, 
according  to  participants. 

Universal  will  send  a special  task  unit 
of  field  exploitation  representatives  into 
Pittsburgh  and  the  territory  to  work  on  the 
campaign. 


George  Cukor  to  Direct 
The  Chapman  Report' 

HOLLYWOOD  — Instead  of  “Goodbye 
Charlie,”  which  he  originally  was  to  direct 
at  20th-Fox,  George  Cukor  has  been 
switched  to  “The  Chapman  Report,”  which 
he  will  helm  for  producer  Richard  Zanuck. 

Cukor  replaces  Jose  Ferrer  on  “Chapman 
Report,”  and  Wyatt  Cooper  replaces  writer 
Ron  Alexander.  Ferrer  and  Alexander  both 
bowed  out  following  a disagreement  with 
Zanuck  on  how  the  film  should  be  made. 


Medical  Ass'n  Endorses  UA  Film 

HOLLYWOOD — An  official  endorsement 
has  been  given  to  “The  Young  Doctors”  by 
the  American  Medical  Assn,  which  cited 
producers  Stuart  Millar  and  Lawrence  Tur- 
man for  “striving  for  the  most  accurate 
and  genuine  presentation.”  The  film  is  for 
United  Artists  release. 


WB  Releasing  Canadian 
Depth-Dimension  Film 

NEW  YORK — Warner  Bros,  will  release 
“The  Mask,”  presented  by  Beaver-Cham- 
pion Attractions  as  the  first  picture  to  in- 
clude sequences  filmed  in  the  new  depth- 
dimensional process,  according  to  Jack 
L.  Warner,  president  of  Warners,  and 
James  A.  Mulvey,  head  of  Beaver-Cham- 
pion. 

Filmed  by  Taylor-Roffman  Productions, 
Ltd.,  at  the  Toronto  International  Stu- 
dios in  Canada,  the  picture  was  produced 
and  directed  by  Julian  Roffman,  former 
March  of  Time  director.  The  cast  includes 
Paul  Stevens,  recently  in  “Exodus,”  and 
Claudette  Nevins,  off-Broadway  stage  ac- 
tress. 

The  depth-dimensional  fantasy  se- 
quences require  each  member  of  the  audi- 
ence to  wear  a specially  constructed  mask 
to  make  visible  these  “fantasies.”  De- 
veloped by  the  National  Research  Develop- 
ment Corp.,  the  camera  used  for  these  se- 
quences belongs  to  the  government  of 
Great  Britain  and  was  never  before  used 
for  a feature  picture. 


Continental  to  Fight  Kas. 
Ban  on  'Saturday  Night' 

NEW  YORK — Continental  Distributing, 
handling  the  British  picture  “Saturday 
Night  and  Sunday  Morning”  in  the  U.  S., 
will  fight  the  ban  by  the  Kansas  board  of 
censors,  according  to  a Continental  execu- 
tive. The  ban  was  announced  by  Mrs.  Kitty 
McMahon,  chairman  of  the  Kansas  board 
who  labeled  the  picture  “obscene  in  both 
theme  and  dialog  under  the  regulations  of 
the  board.” 

In  announcing  that  every  effort  would 
be  made  to  reverse  the  decision,  Conti- 
nental stated  that  “we  disagree  with  their 
attitude  on  what  constitutes  obscenity  and 
we  believe  in  the  integrity  and  sincerity  of 
the  picture.  It  won  three  British  Academy 
awards  and  has  been  critically  acclaimed 
on  both  continents.” 

“Saturday  Night  and  Sunday  Morning” 
is  currently  in  its  12th  week  of  a New  York 
first  run  at  the  Baronet  Theatre. 


Filmack's  Publication 
Is  Advanced  60  Days 

CHICAGO — To  allow  exhibitors  plenty 
of  time  to  plan  their  promotions,  the  Fil- 
mack  Trailer  Co.  will  publish  Inspiration. 
its  monthly  exploitation  publication  for 
showmen,  60  days  in  advance.  The  Sep- 
tember issue  has  been  distributed,  and  the 
October  issue  is  scheduled  to  reach  exhib- 
itors about  August  1. 

"We  know  that  many  promotions  require 
much  prior  planning,  and  we  want  to  make 
sure  our  showmen  friends  have  sufficient 
time  to  take  full  advantage  of  the  many 
ideas  offered  in  Inspiration,”  said  Irving 
Mack. 


'Breakfast'  in  September 

NEW  YORK — Paramount  Pictures  will 
release  the  film  version  of  Truman 
Capote’s  “Breakfast  at  Tiffany’s,”  starring 
Audrey  Hepburn  and  George  Peppard,  na- 
tionally in  September.  Patricia  Neal  and 
Buddy  Ebsen  are  costarred  in  the  Martin 
Jurow-Richard  Shepherd  production. 


14 


BOXOFFICE  ::  July  3,  1961 


TREND  INDICATES 


I APRIL  12  J 

'SAT.  NIGHT"  HITS  B.O.  HEIGHT! 


FOR  ALL  TIME  HIGH  AT  BARONET 


Saturday  night 
you  have  your  fling  at  lif 

®"d  Sunt,ay  mornii 
you  face  up  to  it! 

^ . 


SAT.  NIGHT"  WHAM! 


BOSTON 

(MAY  24 1 

'SAT.  NIGHT"  WOW! 


brilliant: 


F”  -CROWTHER 
• NV.  TIMES 


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lliMY  i 


'JJS1#  A"d  Sunday  MorninJ 
the  best  British  movie  since  ‘Room  At 


- At  The  Top’l 

albert  finney 


6'yansron  presents  A Woodfall  Production 


Anytime  on 
Monday^., 
take  it  to  / 
the  bank!  ( 


(MAY  241 

SAT.  NIGHT"  TRIM! 


(MAY  31) 

SAT.  NIGHT"  SOCKO! 


1776  Broodway,  New  Yor'x  19,  N.  Y. 


For  early  bookings  contact  your  nearest  Continental  Distributing  Inc.  Rep, 


t^RJETY's  EARLY  RETURNS  ARE 
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District  7-6058 


_ 


‘Ttolltfmxod  TQefrvit 

By  IVAN  SPEAR 

Line  Up  12  Films  for  July  Start; 
Six  Less  Than  Previous  Month 


Compared  to  the  beleaguered  reporter 
confronted  with  the  chore  of  outlining 
what  pictures  are  to  be  produced  during 
the  coming  month,  the  weatherman  has  a 
cinch  job.  The  latter  has  at  least  his  maps, 
his  instruments  and  modern  scientific 
methods  with  which  to  work.  The  former 
is  made  to  deal  with  a state  of  flux  in 
which  the  film  capital  has  found  itself  for 
lo ! these  many  seasons  and  which  is  con- 
stantly affected  by  the  film  fabricators’ 
established  habit  of  carrying  the  proposed 
start  of  a new  feature  from  one  stanza  to 
another  (there  are  cases  where  such  prom- 
ised launchings  have  been  delayed  for 
several  months  and  occasionally  never  ma- 
terialize) ; the  always-present  possibility 
of  unscheduled  starts;  trouper  availability; 
the  overall  economic  state  of  the  motion 
picture  industry;  and  other  reasons  too 
numerous  to  mention. 

Be  that  as  it  may,  current  compilations 
indicate  that  12  features  are  due  to  hear 
the  starting  gun  during  July.  Of  that  num- 
ber, two  had  previously  been  scheduled  for 
June  starts,  and  the  overall  number  was 
a drop  of  six  over  the  comparable  total  of 
a month  ago. 

By  studios,  the  scheduled  starters  are: 

ALLIED  ARTISTS 

“The  George  Raft  Story.”  Biographical 
film  treating  with  the  life  of  actor  George 
Raft.  Stars  Ray  Danton,  Jayne  Mansfield, 
Brad  Dexter,  Neville  Brand.  Producer,  Ben 
Schwalb.  Director,  Joe  Newman. 

“Hitler.”  Biographical  film  on  the  life 
and  times  of  Adolf  Hitler,  former  Nazi 
leader.  Stars  Richard  Basehart.  Producer, 
E.  Charles  Straus.  Director,  Stuart  Heisler. 

BUENA  VISTA 

“Big  Red.”  The  story  of  a Canadian 
youth  and  his  adventures  with  his  pet  dog. 
Stars  Walter  Pidgeon,  Gilles  Payant, 
Emile  Genest.  Producer,  Walt  Disney.  Di- 
rector, Norman  Tokar. 

INDEPENDENT 

“Seed  of  War.”  A Civil  War  yarn  dealing 
with  a man  who  was  a pacifist  but  who  is 
driven  into  fighting,  although  he  does  not 
believe  in  war.  Stars  not  set.  Producer, 
Victor  Stoloff.  Director,  Burt  Topper.  A 
Burt  Topper  Production  film. 

METRO-GOLDWYN-MAYER 

“Sweet  Bird  of  Youth.”  Based  on  the 
Broadway  play,  the  story  is  about  a former 
movie  actress,  now  on  the  skids,  who  at- 
tempts to  forget  her  troubles  in  the  love 
of  a much  younger  man  and  in  alcohol. 
Stars  Geraldine  Page,  Paul  Newman,  Shir- 
ley Knight,  Rip  Torn.  Producer,  Pandro 
S.  Berman.  Director,  Richard  Brooks. 

“Wonderful  World  of  the  Brothers 
Grimm.”  An  MGM-Cinerama  production 
treating  with  the  lives  of  the  famous  fairy 
tale  writers  and  employing  sequences  from 


many  of  their  stories.  Stars  Laurence  Har- 
vey, Karl  Boehm.  Producer-director, 
George  Pal. 

PARAMOUNT 

“The  Errand  Boy.”  A comedy  written  by 
Jerry  Lewis  in  which  he  essays  the  title 
role  and  gets  into  his  usual  comic  situa- 
tions and  adventures.  Stars  Jerry  Lewis. 
Producer,  Ernest  D.  Glucksman.  Director, 
Jerry  Lewis. 

20TH  CENTURY-FOX 

“The  Chapman  Report.”  Based  on  Irv- 
ing Wallace’s  novel  anent  a doctor  who  in- 
terviews a group  of  suburban  housewives 
about  their  private  lives  and  reveals  some 
startling  facts  about  them.  Stars  Janet 
Leigh,  Shelley  Winters,  Jayne  Mansfield. 
Producer,  Richard  Zanuck.  Director, 
George  Cukor. 

UNITED  ARTISTS 

“Pioneer  Go  Home!”  A comedy  about 
family  life,  with  music.  A son  and  father 
decide  to  set  up  housekeeping  in  the  mid- 
dle of  a Florida  highway.  Stars  Elvis  Pres- 
ley, Joanna  Moore,  Arthur  O’Connell.  Pro- 
ducer, David  Weisbart.  Director,  Gordon 
Douglas. 

“Road  to  Hong  Kong.”  Latest  in  the 
“road”  series  made  by  Bob  Hope  and  Bing 
Crosby,  this  one  has  the  duo  involved  with 
a scientist  who  is  going  to  send  them  in 
a rocket  to  the  moon.  Stars  Bob  Hope,  Bing 
Crosby,  Dorothy  Lamour.  Producer,  Melvin 
Frank.  Director,  Norman  Panama. 

UNIVERSAL-INTERNATIONAL 

“Touch  of  Mink.”  A comedy  dealing  with 
an  unemployed  secretary  who  avoids  the 
advances  of  a wealthy  suitor,  and  succeeds 
in  marrying  him.  Stars  Doris  Day,  Cary 
Grant.  Producers,  Stanley  Shapiro,  Martin 
Melcher.  Director,  Delbert  Mann. 

WARNER  BROS. 

“The  Force.”  About  the  Royal  Canadian 
Mounted  Police.  Stars  Peter  Breck.  Pro- 
ducer, Joseph  Mansfield.  Director,  Robert 
Altman. 

Jack  Arnold  and  Kurt  Frings 
Now  Independent  Producers 

Comes  now  two  new  independent  film- 
makers. Jack  Arnold,  currently  directing 
MGM’s  Bob  Hope-Lana  Turner  starrer, 
“Bachelor  in  Paradise,”  has  formed  Jack 
Arnold  Productions  to  specialize  in  com- 
edy films  packaging.  The  Arnold  Co.  has 
acquired  two  properties,  the  Arthur  Ross 
play,  “Circle  of  Wheels,”  a satirical  com- 
edy, and  “Crisis  in  Corinto,”  an  original 
screenplay  by  H.  N.  Taylor.  Arnold  is  ne- 
gotiating a deal  for  “Crisis  in  Corinto”  in 
England,  where  he  directed  “The  Mouse 
That  Roared.” 

Kurt  Frings  will  enter  the  independent 


field  when  he  produces  “Rape  of  Honor,” 
a new  novel  by  Willi  Heinrich  which  Frings 
and  Gregson  Bautzer  have  just  purchased. 
Ketti  Frings  will  screenplay  the  contro- 
versial novel  by  Germany’s  angry  young 
man.  Frings  and  Bautzer  reportedly  paid 
$150,000  for  the  film  rights. 

Castings  and  Bits  of  News 
Around  Hollywoodland 

Here  and  there  in  Hollywoodland:  MGM 
has  exercised  its  option  on  George  Pep- 
pard  for  a third  year.  The  young  thespian 
is  currently  starring  in  “How  the  West 
Was  Won”  . . . Producer  Hal  Wallis  has 
borrowed  France  Nuyen  from  20th-Fox  to 
costar  with  Laurence  Harvey  in  “A  Girl 
Named  Tamiko,”  Paramount  release,  which 
John  Sturges  will  direct  . . . King  Vidor 
checked  into  Allied  Artists  studio  to  pre- 
pare “Turn  in  the  Road,”  his  Vikings  Pro- 
duction film  for  AA  release  . . . Barbara 
Nichols  has  been  inked  by  producer  Ben 
Schwalb  to  costar  as  Texas  Guinan  in  “The 
George  Raft  Story”  . . . Producer-director 
Henry  Hathaway  has  started  work  on  “It’s 
Murder,”  a novel  by  Jonathan  Latimer 
which  he’ll  bring  to  the  screen  for  Para- 
mount release  . . . Gregory  Peck  and  Deb- 
bie Reynolds  will  head  the  second  episode 
of  MGM-Cinerama’s  “How  the  West  Was 
Won.”  This  part  of  the  massive  saga  high- 
lights the  wagon  train  and  gold  rush  era 
. . . Walt  Disney  has  set  George  Sanders 
as  the  villainous  mutineer  in  “The  Cast- 
aways” . . . Jeffrey  Hunter  has  optioned 
film  rights  to  “Antelope  and  Enterprise,” 
an  unpublished  novel  by  British  writer  and 
theologian  Anthony  Bevan  . . . Pakula- 
Mulligan  Productions,  in  association  with 
Anthony  Productions,  announced  that  “To 
Kill  a Mockingbird,”  starring  Gregory 
Peck,  will  go  into  production  in  December. 
Horton  Foote  has  penned  the  screenplay 
from  Harper  Lee’s  1960  Pulitzer  Prize  win- 
ning tome. 

Robin  Estridge,  British  screen  writer, 
has  been  signed  by  Metro-Goldwyn-Mayer 
to  work  on  the  script  of  “Raditzer,”  Peter 
Matthiessen  novel  assigned  to  Producer  Ju- 
lian Blaustein.  Among  Estridge ’s  screen- 
play credits  are  “The  Young  Lovers,” 
“Flame  Over  India,”  and  “Escape  From 
Zahrain,”  new  Yul  Brynner  starrer  cur- 
rently filming  . . . Roger  Corman,  presi- 
dent of  The  Filmgroup,  has  announced  that 
his  brother  Gene  will  be  coproducer  of 
“The  Intruder,”  feature  based  on  the 
Charles  Beaumont  novel.  Production  is 
scheduled  to  go  before  the  cameras  on 
July  24,  with  Roger  Corman  directing  . . . 
Richard  Carr  has  been  signed  by  Para- 
mount to  a seven-year  screen  writing  pact. 
He  did  the  script  on  “Too  Late  Blues”  and 
has  just  turned  in  a completed  screenplay 
on  “Hell  Is  for  Heroes,”  to  topline  Steve 
McQueen,  Bobby  Darin,  Fess  Parker  and 
Nick  Adams,  which  Henry  Blanke  is  pro- 
ducing and  Don  Siegel  directing.  Carr's 
first  assignment  under  the  new  contract 
will  be  “The  Iron  Men,”  a Galatea  Mari- 
anne  production  to  be  produced  in  Italy 
by  Martin  Poll  and  to  be  directed  by  John 
Cassavetes,  with  Sidney  Poitier  in  the 
starring  role,  for  Paramount  release  . . . 
Paramount  has  also  assigned  Nate  Mo- 
naster to  collaborate  with  producer-writer 
Ed  Beloin  on  a screenplay  entitled  “Cli- 
mate of  Love,”  a modern  comedy  set  in 
the  surroundings  of  a Pacific  atoll,  which 
is  being  prepared  for  production  on  the 
Marathon  lot. 


16 


BOXOFFICE  ::  July  3,  1961 


WB  Using  Split-Screen 
TV  Plugs  for  'Parrish' 

NEW  YORK — Warner  Bros,  has  per- 
fected a new,  split  screen  technique  for 
television  interviews  whereby  its  young 
stars  can  be  seen  on  local  TV  programs 
while  actually  3,000  miles  away,  accord- 
ing to  Richard  Lederer,  director  of  adver- 
tising and  publicity.  The  company  is  the 
first  to  employ  these  four-minute  inter- 
view shots  and  other  companies  will  prob- 
ably follow  suit  using  these  TV  plugs  to 
help  promote  their  pictures,  he  pointed  out. 

Warner  Bros,  has  made  three  four-min- 
ute TV  interviews  in  which  the  stars  of 
“Parrish,”  Troy  Donahue,  Connie  Stevens 
and  Diane  McBain,  talk  about  the  picture 
on  one-half  of  the  screen,  which  is  later 
shown  with  a local  TV  interviewer  in  ques- 
tions on  his  side  of  the  TV  screen.  A fourth 
“Parrish”  star,  Sharon  Hugueny,  also  made 
a split-screen  TV  interview  but  this  was 
discarded  when  her  recent  marriage  to 
Robert  Evans  made  her  high  school  chat- 
ter outmoded. 

Lederer  showed  the  trade  press  in  New 
York  a TV  interview  in  which  Joe  Frank- 
lin, local  disc  jockey,  interviewed  Connie 
Stevens  on  the  other  half  of  the  screen 
and  their  conversation  went  over  without  a 
hitch. 

Lederer  has  had  enthusiastic  letters 
about  the  split-screen  interviews  from 
Denver,  Salt  Lake  City,  Boston  and  other 
key  cities.  They  will  become  an  automatic 
service  for  exhibitors  in  all  key  cities  and 
Warner  Bros.,  which  has  doubled  its  ten- 
man  field  force  to  work  on  “Parrish”  and 
“Fanny”  as  summer  releases,  will  make 
them  available  during  these  months. 

Warners  plans  similar  split-screen  TV 
interviews  for  “Splendor  in  the  Grass”  and 
forthcoming  releases,  but  only  contract 
players  agree  to  take  the  time  to  make 
these  interviews,  Lederer  pointed  out. 


$2,500,000  'Scent'  Suit 
Against  Cinemiracle 

HOLLYWOOD — In  a superior  court  suit 
involving  distribution  of  “Scent  of  Mys- 
tery,” lensed  in  the  70mm  Todd  process, 
Mike  Todd  jr.,  and  Elizabeth  Taylor,  part- 
nered in  the  Scent  of  Mystery  Co.,  de- 
manded $2,500,000  damages  from  Cine- 
miracle. 

The  complaint  alleges  that  the  partners 
signed  a contract  with  Cinemiracle  July  20, 
1960  for  distribution  of  the  film,  later  re- 
titled “Holiday  in  Spain,”  and  that  in  April 
they  ordered  extraction  prints  from  Tech- 
nicolor for  delivery  on  or  before  June  28, 
1961.  According  to  the  suit,  the  defendants, 
on  May  8,  1961,  directed  all  suspension  of 
work  by  Technicolor. 

The  plaintiffs  further  asserted  that 
there  now  are  limited  theatres  equipped  to 
handle  the  picture  and  that  such  films  are 
in  great  demand.  The  complaint  asserted 
that  a number  of  films  are  now  being 
lensed  in  70mm,  thus  diminishing  in  value 
“Scent  of  Mystery.” 


WB  Declares  Dividend 

NEW  YORK — The  board  of  directors  of 
Warner  Bros.  Pictures  has  declared  a 
dividend  of  30  cents  per  share  on  the  com- 
pany’s common  stock,  payable  August  4 
to  stockholders  of  record  July  14,  1961. 


FEATURE  REVIEW 


Come  September' 

Universal-International 

By  FRANK  LEYENDECKER 
ROLLICKING  farce-comedy,  ultra- 
sophisticated  yet  always  down-to- 
earth,  this  Robert  Arthur  production  is  fine 
entertainment  for  moviegoers  of  all  ages 
and  in  any  type  of  situation.  With  two 
top  romantic  stars,  Rock  Hudson  and  Gina 
Lollobrigida,  plus  two  teenage  favorites, 
singing  idol  Bobby  Darin,  and  Sandra  Dee, 
for  marquee  insurance,  the  picture  should 
equal,  perhaps  even  top,  U-I’s  1960  smash, 
“Pillow  Talk.” 

The  first  production  of  Seven  Pictures 
Corp.  and  Raoul  Walsh  Enterprises,  Inc. 
(Hudson’s  own  company  in  association 
with  his  long-time  agent,  Henry  Willson), 
the  picture  has  two  other  tremendous  as- 
sets— an  original  screenplay  by  Stanley 
Shapiro  and  Maurice  Richlin,  who  won 
an  Oscar  for  “Pillow  Talk,”  and  the  mag- 
nificent Cinemascope  and  Technicolor 
locations  of  Portofino  and  the  Italian  Ri- 
viera, where  the  picture  was  photographed 
by  William  Daniels.  Another  great  selling 
angle  is  Bobby  Darin’s  two  new  composi- 
tions, the  title  theme  song  which  is  the  basis 
for  the  Hans  J.  Salter- Joseph  Gershenson 
musical  score  and  “Multiplication,”  a 
typical  “Rock  ’n’  Roll”  number  which  will 
set  youthful  toes  to  tapping  as  he  warbles 
it. 

Director  Robert  Mulligan  points  up  all 
the  humorous  aspects  in  the  tale  of  a 
wealthy  American  who  unexpectedly  re- 
turns to  his  Italian  villa  in  July  (instead 
of  September — hence  the  title)  to  find  that 
his  faithful  major-domo  has  turned  it 
into  a tourist  hotel  for  paying  guests,  in- 
cluding American  teenagers.  In  addition, 
his  regular  September  girl  friend  is  plan- 
ning to  marry  another  man.  Mulligan  plays 
on  this  unlikely  situation  for  all  it  is 
worth  and  the  audience  laughter  is  fast 
and  frequent.  While  some  of  the  situations 
may  verge  on  the  risque,  the  picture  is  al- 


The 7 Pictures  Corp.  and  Raoul  Walsh 
Enterprises,  Inc.,  present 
“COME  SEPTEMBER" 

A Universal-International  release 
Ratio:  2.55-1 

Running  time:  112  minutes 


CREDITS 


Produced  by  Robert  Arthur.  Associate  pro- 
ducer, Henry  Willson.  Directed  by  Robert  Mul- 
ligan. Written  by  Stanley  Shapiro  and  Maurice 
Richlin.  Photography,  William  Daniels,  A.S.C. 
Art  direction,  Henry  Bumstead.  Set  decorations, 
John  P.  Austin.  Sound,  Waldon  O.  Watson  and 
Sash  Fisher.  Music,  Hans  J.  Salter.  Music  super- 
vision, Joseph  Gershenson.  Production  manager, 
Ernest  B.  Wehmeyer.  Film  editor,  Russell  F. 
Schoengarth,  A.C.E.  Gowns  by  Morton  Haack, 
executed  by  Schuberth  of  Rome.  Assistant  di- 
rector, Joseph  Kenny.  Photographic  lenses  by 
Panavision. 

THE  CAST 


Robert  Talbot  Rock  Hudson 

Lisa  Gina  Lollobrigida 

Sandy  Sandra  Dee 

Tony  Bobby  Darin 

Maurice  Walter  Slezak 

Margaret  Brenda  De  Banzie 

Spencer  Ronald  Howard 

Anna  Rosanna  Rory 

Beagle  Joel  Grey 

Sparrow  Ronnie  Haran 

Larry  Chris  Seitz 

and  Cindy  Conroy,  Joan  Freeman,  Nancy  An- 
derson, Michael  Eden,  Claudia  Brack. 


Rock  Hudson,  Gina  Lollobrigida  and 
Bobby  Darin  in  a scene  from  “Come 
September.” 


ways  In  good  taste  and  the  trick  ending, 
involving  a group  of  nuns,  is  truly  hilar- 
ious. 

Hudson,  as  he  did  in  “Pillow  Talk,”  dis- 
plays a deft  sense  of  comedy,  after  his 
long  succession  of  romantic  and  swash- 
buckling roles,  and  the  dazzling  Miss  Lollo- 
brigida, back  in  her  native  Italy  and  wear- 
ing a succession  of  breath-taking  gowns 
executed  by  Schuberth  of  Rome,  is  gay, 
appealing  and  completely  natural  in  what 
is  unquestionably  her  outstanding  screen 
portrayal  to  date. 

Darin,  playing  a tough,  belligerent  teen- 
ager in  his  by-now  accepted  style,  and 
Miss  Dee,  as  a headstrong  American  tour- 
ist, play  together  in  a manner  to  delight 
their  millions  of  young  fans,  all  of  whom 
will  be  aware  that  it  was  this  picture  which 
brought  about  their  subsequent  marriage. 

The  rotund  Walter  Slezak  and  his  unc- 
tuous comedy  style  are  ideally  suited  to 
the  role  of  the  suave,  double-dealing  ma- 
jor-domo and  he  has  an  expert  comedy 
partner  in  Brenda  De  Banzie,  who  con- 
tributes many  chuckles  as  the  fluttery 
chaperone  of  a group  of  young  tourists. 
Ronald  Howard,  son  of  the  late  Leslie,  has 
an  amusing  running  bit  role  as  Miss  Lol- 
lobrigida’s  ex-fiance  and  Joel  Grey  adds 
some  more  teenage  laughs. 

In  the  story,  Rock  Hudson,  wealthy 
American  playboy  who  has  been  spending 
every  September  at  his  palatial  Italian 
villa  with  his  girl  friend,  Gina  Lollobrigida, 
arrives  unexpectedly  in  July  to  learn  that 
Gina  is  planning  to  marry  the  English 
Ronald  Howard  and  that  his  major-domo, 
Walter  Slezak,  has  turned  his  home  into 
“La  Dolce  Vista”  for  American  tourists. 
The  hotel  “guests,”  including  Brenda  De 
Banzie,  chaperone  to  a group  of  high 
school  girls,  resent  Hudson’s  proprietary 
attitude,  as  do  Bobby  Darin  and  his  teen- 
age pals,  who  have  a reservation.  Gina,  who 
breaks  off  with  Howard,  arrives  and  is 
forced  to  share  a room  with  Sandra  Dee, 
one  of  the  girls,  who  falls  for  Darin.  After 
a wild  scooter  ride,  a drinking  bout  and 
other  mixups,  Gina  and  the  school  girls 
take  off,  with  Hudson  and  Bobby  in  pur- 
suit. Hudson  finally  catches  up  with  Gina 
and  agrees  to  marry  her.  But  on  their 
return  to  his  home,  he  finds  Slezak  has 
taken  in  more  guests — a group  of  nuns. 

The  sure-fire  combinations  of  Rock 
Hudson  - Gina  Lollobrigida  and  Bobby 
Darin-Sandra  Dee  will  mean  smash  box- 
office  generally. 


BOXOFFICE  ::  July  3,  1961 


17 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  fiye  engagements  are  not  listed.  As  new  runs 
ore  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


Wl 


H Atlantis,  the  Lost  Continent  (MGM) 

100 

200 

200 

100 

150 

125 

105 

100 

100 

80 

150 

120 

145 

220 

135  \ 

1 Big  Show,  The  (20th-Fox) 

95 

90 

80 

210 

80 

80 

100 

no 

50 

100 

50 

9P 

125 

90 

110 

97  I 

||  Bimbo  the  Great  (WB) 

100 

100 

100 

85 

100 

97  j 

§|  Broth  of  a Boy  (Kingsley-Union) 

90 

185 

80 

100 

100 

80 

100 

95 

130 

80 

104  f 

Curse  of  the  Werewolf  (U-I) 

120 

105 

100 

200 

115 

100 

75 

116  \ 

Fabulous  World  of  Jules  Verne  (WB) 

110 

125 

100 

85 

115 

107  1 

ill  Fiercest  Heart,  The  (20th-Fox) 

125 

80 

90 

80 

75 

100 

100 

150 

90 

99  I 

§|  It  Happened  in  Broad  Daylight  (Cont'l) 

140 

165 

90 

200 

150 

149  \ 

|!  Last  Sunset.  The  (U-I) 

160 

115 

215 

75 

100 

200 

125 

100 

175 

110 

138  \ 

§ Last  Time  I Saw  Archie,  The  (UA) 

125 

115 

150 

110 

115 

135 

125 

175 

90 

175 

85 

125 

127  f 

H Man  in  a Cocked  Hat  (Showcorp) 

140 

160 

265 

125 

125 

125 

135 

175 

200 

115 

190 

100 

155  ] 

;gi  Mein  Kampf  (Col) 

160 

225 

200 

200 

125 

200 

125 

165 

110 

175 

170 

200 

530 

140 

200 

140 

175 

191  \ 

| Misfits.  The  (UA) 

150 

225 

225 

180 

150 

250 

135 

300 

450 

225 

300 

250 

140 

185 

300 

175 

300 

200 

230  \ 

if  My  Dog,  Buddy  (Col) 

100 

100 

65 

115 

100 

96  | 

If  On  the  Double  (Para) 

130 

260 

100 

85 

175 

150  j 

||  One-Eyed  Jacks  (Para) 

170 

200 

160 

225 

100 

80 

325 

130 

150 

250 

125 

160 

120 

195 

200 

173  j 

|§  Operation  Eichmann  (AA) 

160 

85 

125 

100 

85 

95 

125 

105 

70 

106  j 

;!  Passport  to  China  (Col) 

100 

100 

100 

100 

100 

100  | 

||  Pepe  (Col) 

150 

200 

175 

250 

400 

175 

250 

175 

175 

350 

370 

300 

210 

215 

135 

200 

200 

231  ; 

||  Please  Turn  Over  (Col) 

140 

200 

175 

85 

160 

100 

125 

400 

150 

100 

200 

200 

105 

180 

165  I 

||  Pleasure  of  His  Company,  The  (Para) 

120 

160 

125 

200 

210 

175 

170 

166  ; 

Plunderers,  The  (AA) 

150 

95 

55 

100 

90 

100 

90 

125 

90 

80 

115 

80 

98 

ii  Portrait  of  a Mobster  (WB) 

100 

160 

115 

80 

100 

100 

90 

70 

90 

90 

75 

90 

70 

95  j 

i|  Portrait  of  a Sinner  (AIP) 

110 

120 

75 

105 

150 

90 

90 

106  | 

||  Private  Property  (Citation) 

100 

90 

165 

190 

115 

100 

65 

150 

115 

125 

90 

119  ; 

§|  Raisin  in  the  Sun,  A (Col) 

140 

125 

200 

90 

150 

170 

160 

100 

145 

195 

95 

125 

90 

137  j 

% Royal  Ballet,  The  (Lopert) 

120 

155 

60 

140 

150 

225 

100 

150 

130 

137  j 

H Sanctuary  (20th-Fox) 

150 

190 

90 

90 

260 

80 

135 

100 

300 

110 

100 

105 

185 

90 

110 

140  I 

||  Sat.  Night  <£  Sun.  Morning  (Cont'l) 

260 

120 

220 

160 

200 

300 

210  j 

ff  Savage  Eye,  The  (Trans-Lux-Harrison) 

175 

190 

200 

115 

100 

150 

175 

250 

169  i 

H Secret  Partner,  The  (MGM) 

130 

90 

165 

100 

100 

100 

50 

80 

125 

80 

100 

70 

99  j 

H Sins  of  Rachel  Cade,  The  (WB) 

125 

100 

90 

80 

115 

125 

50 

90 

ICO 

90 

110 

90 

75 

95 

M Sword  and  Dragon  (Valiant-Vitalite) 

140 

100 

190 

140 

110 

225 

130 

140 

130 

275 

100 

80 

125 

140 

140 

144  j 

n Sword  of  Sherwood  Forest  (Col) 

100 

100 

100 

80 

80 

100 

93  j 

f§  Terror  of  the  Tongs,  The  (Col) 

125 

100 

100 

100 

100 

105  | 

|§  Thunder  in  Carolina  (Howco) 

90 

75 

125 

200 

50 

145 

120 

80 

120 

90 

110  j 

i§  Trapp  Family,  The  (20th-Fox) 

110 

110 

200 

90 

85 

125 

100 

300 

120 

120 

136  ! 

I Two  Loves  (MGM) 

125 

115 

90 

150 

90 

125 

100 

110 

50 

100 

190 

100 

112  ^ 

P Two-Way  Stretch  (Showcorp) 

130 

175 

175 

125 

200 

161  j 

ff  Warrior  Empress,  The  (Col) 

80 

100 

90 

100 

75 

89  | 

'%  Wild  in  the  Country  (20th-Fox) 

120 

130 

115 

165 

115 

255 

350 

150 

135 

130 

125 

163  ] 

ip  Young  One,  The  (Valiant-Vitalite) 

100 

85 

90 

70 

135 

96  l 

vlvXvXv 

:¥:*:*:*:*: 

x*:*:*:':*: 

x:Jxv:L"X 

x$x-:*x:? 

SSsS: 

mmi 

Wild 

in  the  Country  (20th-Fox) 

4. 

Master 

of  the  World  (AIP) 

TOP  HITS 

— OF  — 

THE  WEEK  ' 

P Individual  runs,  not  an  average. 

Pictures  with  less  than  five  runs  3. 

Memphis  . 

350 

Minneapolis  . 

...190 

Kansas  City 

255 

Atlantis,  the 
Cleveland 

Lost 

Continent  (MGM) 
200 

5. 

Parent  Trap, 

Chicago  . 

The  (BV) 

.190 

Pleasure 

of  His  Company,  The  (Para) 

6. 

Savage 

Eye 

The 

(Trans-Lux-Harrison) 

do  not  appear  in  the  chart  above. 

Indianapolis  .... 

200 

Cleveland 

.190 

'On  the  Double'  125 
1st  Milwaukee  Week 

MILWAUKEE — “Seven  Wonders  of  the 
World”  led  all  the  big  grossers  for  the 
week.  “Exodus”  and  “Gone  With  the 
Wind,”  however,  were  drawing  exception- 
ally well  and  “On  the  Double”  built  up  a 
substantial  125  in  its  initial  week.  Business 
for  the  week  ran  from  average  to  very  good. 


(Average  Is  100) 

Downer — General  della  Rovere  (Cont'l)  100 

Palace — Seven  Wonders  of  the  World 

(Cinerama),  9th  wk 200 

Riverside — On  the  Double  (Para)  125 

Strand — Exodus  (UA),  12th  wk 175 

Times- — Upstairs  and  Downstairs  (20th-Fox), 

3rd  wk 125 

Tower — Return  to  Peyton  Place  (20th-Fox), 

4th  wk 150 

Towne — Love  in  a Goldfish  Bowl  (Para); 

Trouble  in  the  Sky  (U-l)  90 

Uptown — Gone  With  the  Wind  (MGM),  reissue, 

9th  wk 175 

Warner — The  Lost  Sunset  (U-l),  2nd  wk 115 

Wisconsin — The  Lost  Time  I Saw  Archie 

(UA),  2nd  wk 100 


'Two-Way  Stretch'  Leads 
Minneapolis  Newcomers 

MINNEAPOLIS — “For  Members  Only” 
at  the  neighborhood  Avalon  again  did  the 
best  business  among  all  first-run  situations 
with  a rating  of  150  per  cent.  Only  other 
pictures  to  show  much  strength  were 
“Windjammer,”  a reissue  at  the  Century, 
“Return  to  Peyton  Place”  in  its  second 
week  at  the  Mann  and  “Two-Way  Stretch” 
at  the  Suburban  World — all  of  which  rated 
125  per  cent.  Most  other  offerings  were 
average  or  below. 

Academy — A Raisin  in  the  Sun  (Col),  2nd  wk.  90 


Avalon — For  Members  Only  (Union),  3rd  wk 150 

Century — Windjammer  (Cinemiracle),  reissue, 

2nd  wk 125 

Gopher — Wild  in  the  Country  (20th-Fox), 

2nd  wk 1 10 

Lyric — The  Pleasure  of  His  Company  (Para) . . . . 1 20 
Mann — Return  to  Peyton  Place  (20th-Fox), 

2nd  wk 125 

Orpheum — Snow  White  and  the  Three  Stooges 

(20th-Fox)  90 

St.  Louis  Park — Master  of  the  World  (AIP), 

2nd  wk 100 

State — David  and  Goliath  (AA)  80 

Suburban  World — Two-Way  Stretch  (Showcorp) . . 1 25 

Uptown — Five  Golden  Hours  (Col) 90 

World — The  Last  Time  I Saw  Archie  (UA), 

3rd  wk 90 


Better  Than  Average  Grosses 
At  All  Omaha  Theatres 

OMAHA — All  first-run  theatres  did  bet- 
ter than  average  business  and  while  some 
probably  should  have  run  up  bigger  grosses, 
the  net  result  was  good,  considering  other 
entertainment  competition.  “The  Absent- 
Minded  Professor”  closed  a five-week  run 
at  the  State  with  a 150  per  cent  mark  for 
the  finale.  “This  Is  Cinerama”  was  130  in 
its  18th  week  at  the  Cooper. 

Cooper — This  Is  Cinerama  (Cinerama),  18th  wk.  130 


Dundee — Sportacus  (U-l),  4th  wk 325 

Omaha — Wild  in  the  Country  (20th-Fox) 110 

Orpheum — One-Eyed  Jacks  (Para)  115 

State — The  Absent-Minded  Professor  (BV), 

5th  wk 150 


Pioneers  Managers  Rally 
Is  Moved  Up  to  August 

MINNEAPOLIS — Plans  are  being  formu- 
lated for  Pioneer  Theatres’  annual  man- 
agers meeting,  which  will  be  held  August 
27-September  1 at  Casco  Point  Lodge  at 
Lake  Minnetonka  near  this  city. 

The  meeting,  which  usually  is  held  in 
September,  was  pushed  back  into  August 
so  that  the  managers  can  see  the  Minne- 
sota Twins  play  the  New  York  Yankees, 
Harold  Field,  circuit  president,  said. 


New  Omaha  Twin  Airer 
Prepared  for  Opening 

LINCOLN — The  road  between  here  and 
Omaha’s  suburban  120th  and  Q streets  was 
well  traveled  last  week  by  Lincolnite  Rus- 
sell Brehm. 

Brehm  is  one  of  the  three  owners  of  the 
new  $600,000  Twin  Drive-In,  which  was 
scheduled  to  open  Friday  evening,  June  30. 
Senator  Roman  Hruska  of  Omaha  and  H 
S.  Gould  of  Omaha  are  the  other  new 
drive-in  owners. 

One  of  the  few  drive-ins  in  the  nation 
with  twin  screens  for  simultaneous  showing 
of  two  films,  the  Twin  near  Omaha  was  to 
open  with  “Gone  With  the  Wind”  and 
“Battle  at  Bloody  Beach.” 

The  new  outdoor  show,  bordering  on  the 
Interstate  Highway  and  within  driving 
distance  of  Omaha,  Lincoln  and  other 
nearby  Nebraska  communities,  has  a 
1,600-car  capacity.  This  includes  a balcony 
for  150  cars. 

Harsh  Obscenity  Bill 
Amended  in  Nebraska 

LINCOLN — A bill  providing  amendments 
to  Nebraska’s  obscenity  laws,  including 
movies,  has  been  advanced  35-0  by  the 
Nebraska  unicameral  legislature. 

To  many,  including  Lincoln  theatre- 
man  Walter  Jancke,  the  approved  amend- 
ments may  result  in  what  could  be  a model 
law  for  other  states. 

It  modernizes  existing  Nebraska  ob- 
scenity laws,  which  have  been  rendered 
unconstitutional  in  many  instances.  The 
old  law  on  the  subject  was  adopted  in 
1873  and  1887  and  has  not  been  amended 
since. 

The  amendments,  provided  in  advanced 
LB-676,  have  been  added  since  the  bill’s 
original  introduction  this  legislative  ses- 
sion. 

As  the  bill  first  stood,  it  would  have 
given  a city  official  or  most  anyone  the 
right  to  get  an  injunction  to  stop  a movie, 
close  a library,  church,  newspaper,  radio 
or  television  if  the  person  felt  obscenity 
laws  were  being  violated.  Then  the  hear- 
ing would  be  conducted. 

The  modernized  amendments  in  LB-676 
provide  that  a hearing  first  shall  be  con- 
ducted before  an  injunction  can  be  ob- 
tained. 

Representatives  of  the  local  motion  pic- 
ture industry,  libraries,  universities  and 
churches  worked  with  news  media  to  stop 
the  dangerous  original  provisions  in  LB -6 76 
and  substitute  the  approved  procedures 
which  Jancke  says  “provide  safeguards  for 
all  concerned. 


Paul  Ayotte  to  NSS 

MINNEAPOLIS — Paul  Ayotte,  salesman 
at  National  Screen  Service  here,  has  been 
named  acting  branch  manager  for  three 
months.  He  replaces  Jack  Greenberg,  who 
resigned  June  30  to  enter  another  field.  Be- 
fore joining  NSS,  Ayotte  was  an  exhibitor 
in  North  Dakota  and  at  Wabasha. 


HOLLYWOOD  — Gottfried  Reinhardt, 
who  is  producing  “Everyman”  for  the  Salz- 
burg festival  in  Austria,  also  will  film  the 
two-hour  play  in  color  as  a theatrical  fea- 
ture. Multilingual  dubbing  and  final 
scoring  will  be  done  at  Geiselgasteig  studios 
in  Munich  when  the  play  closes. 


Airer  Patrons  See 
Jet  Bomber  Crash 

LINCOLN — Living  drama  hit  the  West 
O Drive-In  with  full  impact  June  18  when 
the  Sunday  night  movie  audience  saw  the 
crash  of  a B-47  medium  jet  bomber  just 
three-quarters  of  a mile  to  the  northwest. 

The  aircraft  from  nearby  Lincoln  Air 
Force  Base  crashed  at  9:18  p.m.  as  it  was 
taking  off,  killing  three  of  the  four  Air 
Force  personnel  aboard. 

The  fiery  flames  and  the  crash  sound, 
observed  for  miles,  stunned  West  O Drive- 
In  patrons  only  for  minutes  until  they  saw 
and  learned  what  had  happened. 

But  Manager  Bob  Kassebaum  and  his 
staff  were  kept  busier  much  longer  as  they 
answered  frantic  telephone  calls  from  resi- 
dents who  knew  their  families  were  attend- 
ing the  drive-in. 

Confused  initial  reports  downtown  had 
said  the  crash  was  near  the  drive-in. 

Some  patrons  in  cars  at  the  theatre  re- 
ported they  could  feel  heat  from  the  crash 
flames. 

Kassebaum  said  few  patrons  left  the  the- 
atre to  go  to  the  crash  scene,  which  was 
good,  since  the  traffic  jam  on  West  O was 
described  the  next  day  by  the  Lancaster 
County  sheriff  as  the  worst  he  had  ever 
seen. 

Plattsmouth,  Neb.,  Fire 
Destroys  Cass  Theatre 

PLATTSMOUTH,  NEB. — The  Cass  The- 
atre, one  of  the  local  landmarks  in  a down- 
town district  loaded  with  the  early  history 
of  Nebraska,  was  completely  destroyed  by 
fire  last  week. 

Guy  G.  Griffin  had  operated  the  theatre 
since  1937.  It  had  once  been  a stage  and 
opera  house  and  was  one  of  the  big  centers 
of  amusement  in  the  early  history  of  the 
state.  It  was  built  over  as  a theatre  in  1899 
and  was  then  the  largest  in  Nebraska. 

Griffin,  who  not  so  long  ago  turned 
down  $100,000  for  the  property,  recalled 
when  people  famous  in  the  entertainment 
world  appeared  in  the  Cass.  It  had  been 
completely  modernized. 

The  fire  started  in  a beauty  parlor 
around  the  corner  from  the  theatre  and 
quickly  spread.  It  swept  through  a hotel 
on  the  corner  and  when  a part  of  the  hotel 
wall  fell  on  the  theatre,  the  Cass  quickly 
became  an  inferno.  Five  other  establish- 
ments were  destroyed  and  the  new  Cass 
County  Museum  was  badly  damaged. 

Griffin  bought  the  property  from  the  old 
Orpheum  holdings  and  for  a number  of 
years  his  son-in-law,  H.  F.  Hirz,  was  as- 
sociated with  him.  Fritz  Schlieske  had 
been  the  projectionist  20  years. 

Griffin  also  owns  the  Ritz  Theatre  in 
Plattsmouth.  He  has  not  operated  the  Ritz 
for  some  time  and  is  yet  undecided  whether 
he  will  remodel  it  and  reopen. 


Song  by  Harline-Brooks 

HOLLYWOOD— Composer  Leigh  Har- 
line  and  lyricist  Jack  Brooks  have  written 
“Love  Is  Crazy”  for  MGM’s  “The  Honey- 
moon Machine,”  which  stars  Steve  Mc- 
Queen. It  is  integrated  in  the  film’s  score, 
composed  and  conducted  by  Harline.  Plans 
are  being  made  for  commercial  recordings 
of  the  tune.  “Honeymoon  Machine”  was 
directed  by  Richard  Thorpe  for  producer 
Lawrence  Weingarten. 


BOXOFFICE  ::  July  3,  1961 


NC-1 


OMAHA 


J^as  Anderson,  Allied  Artists  shipper,  was 
walking  through  a parking  lot,  saw  a 
billfold  on  the  ground  and  picked  it  up.  It 
contained  a cashier's  check  for  $8,500. 
There  was  no  other  identification  in  the 
billfold,  so  he  turned  it  and  the  check  over 
to  the  police.  The  man  who  lost  it  was 
from  Cincinnati  and  was  making  plans  to 
hitch-hike  home  when  he  decided  to  re- 
port his  loss  to  the  police  . . . William  Mc- 
Graw  of  the  Ogden  Theatre  at  Ogden, 
Iowa,  was  reported  doing  nicely  after  sur- 
gery at  Methodist  Hospital  in  Des  Moines. 

Jack  March,  young  exhibitor  at  Wayne, 
and  Jane  Jeffrey,  daughter  of  a banking 
family  at  Wayne,  were  married  at  the 
Presbyterian  Church  there  last  week.  Fol- 
lowing a reception,  the  couple  left  for  a 
honeymoon  in  Nassau.  Howell  Roberts, 
Jack's  brother-in-law  and  exhibitor  at 
Wahoo,  was  an  usher.  Phil  March,  Jack’s 
father  and  veteran  exhibitor  in  the  area, 
entertained  for  friends,  including  many 
from  the  film  industry.  Jack’s  uncle 
George  is  an  exhibitor  at  Vermillion,  S.  D. 
. . . Carl  Reece,  Universal-International 
city  manager,  is  vacationing. 

Mr.  and  Mrs.  Val  Gorham  have  moved 
from  Redfield,  Iowa,  to  Corning,  Iowa, 
where  they  are  operating  the  American 
Theatre  . . . Wilbur  Young  of  the  Hardin 
Theatre  at  Bedford,  Iowa,  is  spending  his 
spare  afternoons  fishing  . . . Mr.  and  Mrs. 
Ebon  Hays  of  the  Iowa  Theatre  at  Win- 
terset  left  for  a vacation  in  Colorado. 

Lynn  White  of  Quality  Theatre  Supply 
swears  he  and  Ross  Hatton,  Omaha  pro- 
jectionist, did  not  get  lost  on  their  way 
from  a fishing  trip.  “We  just  took  the  old 
road,”  said  Lynn.  Anyhow,  at  Missouri 
Valley,  Iowa,  they  made  a wrong  turn  and 


HERE’S  YOUR  CHANCE 

lo  get  in  the 

BIG  MONEY 


As  a screen  game, 
HOLLYWOOD  takes  top 
honors.  As  a box-office  at- 
traction, it  is  without  equal.  It  has 
been  a favorite  with  theatre  goers  for 
over  15  years.  Write  today  for  complete  de- 
tails. Be  sure  to  give  seating  or  car  capacity. 

HOLLYWOOD  AMUSEMENT  CO.  ... 
3759  Ookton  Sf.  * Skokie,  Illinois 


wound  up  on  the  old  highway  that  winds 
through  the  hills  to  Omaha,  instead  of 
the  new  Interstate  Highway  ...  In  ad- 
dition to  presents  of  clothes  from  his 
daughters  on  Father’s  Day,  Columbia  sales- 
man Ed  Cohen  received  a packet  of  one 
dollar  bills  from  the  oldest,  Joella,  “But  she 
made  me  promise  not  to  tell  how  many,” 
said  Ed. 

Dick  Lysinger,  exhibitor  at  Ravenna,  was 
a victim  of  the  recent  heavy  rains.  The 
Lysingers  are  building  a new  home  and  a 
downpour  caused  one  entire  wall  and  part 
of  another  in  the  basement  to  cave  in. 

Mrs.  Walt  Hagadone,  wife  of  the  ex- 
hibitor at  Cozad,  is  improving  after  a re- 
cent illness  . . . Lois  Kreitstein,  former 
Allied  Artists  staffer,  is  filling  in  during 
the  vacation  of  Helen  Newman. 

Mr.  and  Mrs.  William  Zedecker,  exhibi- 
tors at  Osceola,  spent  several  days  in 
Omaha  visiting  Mrs.  Zedecker’s  sister  . . . 
Exhibitors  on  the  Row  included  Mr.  and 
Mrs.  A1  Haals,  Harlan;  Mr.  and  Mrs.  S.  J. 
Backer,  Harlan;  Mr.  and  Mrs.  Arthur 
Doht,  Harvard;  Mr.  and  Mrs.  Sid  Metcalf, 
Nebraska  City,  and  Clarence  Frasier,  Have- 
lock. 

At  the  Center  Theatre  in  Omaha  June 
26  Ben  Marcus,  Columbia  Pictures  district 
manager,  assisted  by  Omaha  salesmen  Ed 
Cohen  and  Mort  Ives  and  Des  Moines  sales- 
men Bob  Lack  and  Joe  Jacobs,  presented 
a special  screening  and  sales  presenta- 
tion on  two  upcoming  Columbia  releases. 
The  program  started  at  10:30  in  the  morn- 
ing with  the  screening  of  “Two  Rode  To- 
gether” and  was  followed  with  a luncheon 
at  the  theatre.  In  the  afternoon  “The  Guns 
of  Navarone”  was  screened.  Territory  ex- 
hibitors were  invited  to  bring  along  their 
local  newspaper  editors  and  other  opinion 
leaders  of  their  community. 


LINCOLN 

£d  Jancke,  University  of  Nebraska  senior 
and  son  of  Nebraska  Theatres’  city 
manager  Walter  Jancke,  is  studying  some 
more  this  summer — at  the  College  of  Mex- 
ico City.  He  will  be  in  Mexico  City  study- 
ing art  and  Spanish  until  mid-August  . . . 
Fireworks  display  time  fast  is  approaching 
and  all  three  Lincoln  drive-in  managers 
are  lining  up  their  bonus  show-in-the-sky 
pyrotechnics  for  the  July  observance. 

“Exodus”  opened  June  28  at  the  State 
Theatre  for  what  Manager  Bert  Cheever 
hopes  will  be  a long,  long  run.  The  schedule 
calls  for  one  matinee  and  one  night  show- 
ing of  the  film  daily.  Prior  to  opening 
“Exodus,”  Cheever  had  been  showing 
“Thunder  in  Carolina."  When  he  launched 


this  stock  car  racing  picture,  Cheever  bor- 
rowed a vehicle  from  John  Wilkinson, 
Lincoln  stock  car  driver,  to  display  for 
three  days  in  front  of  the  O Street  the- 
atre. Wilkinson  does  his  actual  competition 
at  Lincoln’s  weekly  Capitol  Beach  races. 

Walt  Jancke  has  a new  responsibility  in 
the  community  with  his  appointment  as 
a city-county  health  board  member  for  a 
three-year  term  by  the  city  council.  Walt 
already  heads  the  Lincoln  Chamber  of 
Commerce’s  publicity  committee,  and  a 
subcommitte  of  the  Air  Base  Coordinating 
Council. 

Jancke  spent  Monday  in  Omaha  where 
he  attended  a screening  of  Columbia’s  two 
new  pictures,  “Two  Rode  Together”  and 
“Guns  of  Navarone.”  Walt  welcomed  the 
morning-afternoon  sit-down  assignment. 
He  had  spent  the  weekend  standing  up, 
giving  Mrs.  Jancke’s  kitchen  two  paint 
jobs.  The  first  aqua  wasn’t  right,  once  it 
got  on  the  walls,  so  Walt  did  it  over  with 
a turquoise-tinted  brush. 

Three  weeks  of  the  early  summer  have 
been  busy,  interesting  ones  for  Irwin  Du- 
binsky  and  his  family.  The  Dubinskys’ 
daughter,  Mrs.  James  (Joyce)  Rodenberg 
of  Miami  and  her  children,  Rickie  and 
Janice,  were  in  Lincoln.  Also  home  with 
his  folks  and  sister  Bonnie  for  the  sum- 
mer is  Sarge  Dubinsky.  He  begins  his  third 
year  as  a physics  major  at  the  University 
of  Chicago  next  fall. 

Kenneth  Anderson,  Cooper  Foundation 
Theatres’  general  manager,  and  Mrs.  An- 
derson have  said  bon  voyage  to  their  son 
Robert.  He  has  left  for  Montreal  to  join 
seven  other  Shattuck  school  friends  to  be- 
gin a summer-long  European  study  tour. 
His  brother  David  has  gone  to  New  York 
City,  where  he  has  a job  with  the  Daily 
News.  David  was  graduated  in  June  from 
Shattuck  Academy  in  Fairbault,  Minn. 

Starview  Drive-In  staff  members  are 
busy  buying  and  moving  into  new  homes 
here  this  summer.  The  newest  home  own- 
ers are  Ronald  Beuster  and  Clifford  Mc- 
Cormick. Another  Starview  staffer,  John 
Pierce,  is  anxiously  awaiting  the  visit  of 
the  stork  to  his  home. 

Tony  Polanka  is  back  in  the  Varsity’s 
projection  booth  from  his  summer  vaca- 
tion, just  in  time  to  show  theatre  customers 
two  upcoming  good  ones,  “Parrish”  and 
“The  Last  Time  I Saw  Archie.” 

A promising  summer,  patronwise,  after 
a late  start,  is  being  anticipated  by  Presi- 
dent Irwin  Dubinsky  in  the  Dubinsky 
Bros.’  outdoor-indoor  theatres  in  Nebraska, 
Illinois,  Iowa,  North  Dakota  and  Missouri 
. . . Justin  Jacobmeier,  doorman  at  the 
Dubinsky  Bros.’  State  Theatre  in  Fort 
Madison,  Iowa,  through  his  high  school 
years,  has  been  graduated  from  school  and 
from  his  job.  He  now  is  assistant  manager 
at  the  Dubinsky  circuit’s  Orpheum  in  Sioux 
City,  Iowa,  according  to  Irwin  Dubinsky. 


BOONTON,  N.  J. 


Large  Core 
Greater  Crater  Area 
means 

MAXIMUM  LIGHT 

Evenly  Distributed 


In  Minnesota — NATIONAL  THEATRE  SUPPLY,  Minneapolis — Main  8273 
in  Nebrasko — THE  BALLANTYNE  Co.,  Omaha — Jackson  4444 

in  Wisconsin— NATIONAL  THEATRE  SUPPLY,  1027  N.  8th  Street, 
Milwaukee  3,  Wisconsin. 

CHAS.  J.  BREWSTER.  417  W.  Highland  Ave.,  Mil- 
waukee. Wisconsin.  Phone  BR  1-0100. 


NC-2 


BOXOFFICE  ::  July  3,  1961 


MINNEAPOLIS 

'J'he  local  contest  to  find  “Miss  Tammy” 
in  connection  with  the  opening  July  21 
of  “Tammy  Tell  Me  True”  at  the  Or- 
pheum,  Minneapolis,  and  Orpheum,  St. 
Paul,  is  being  conducted  by  Universal  Pic- 
tures with  Morrie  Steinman,  local  press 
agent,  in  charge.  The  winner  from  here 
will  be  sent  to  New  Orleans  with  a chaper- 
one to  participate  in  the  national  contest 
which  will  coincide  with  the  world  premiere 
at  the  Joy  Theatre  there  July  12.  The  na- 
tional winner  will  get  a one-week  vaca- 
tion with  all  expenses  paid  at  the  Mont- 
marte  Hotel  in  Miami  Beach.  Steinman 
also  is  conducting  a similar  contest  in 
Milwaukee. 

The  big  event  in  the  life  of  Irving  Marks, 
Allied  Artists  manager,  was  the  recent 
marriage  of  his  daughter  Judith  Harriet  to 
Norman  Gurstel  of  Minneapolis.  The  cou- 
ple was  married  at  Temple  Israel,  with  a 
reception  later  at  Oak  Ridge  Country  Club. 
After  a wedding  trip  to  Bermuda  and  New 
York  the  couple  will  be  at  home  about 
July  15  in  suburban  St.  Louis  Park. 

Up  at  Grand  Marais,  on  the  north  shore 
of  Lake  Superior,  Loren  Leng,  operator  of 
the  Shore  Theatre,  has  expanded  into  an- 
other business.  Leng  and  his  wife  Irene 
remodeled  the  front  and  interior  of  a store 
in  that  town  and  recently  opened  The 
Mai'ket,  a gift  and  art  store.  Together  they 
shopped  both  the  east  and  west  coasts  to 
get  imports  from  the  Philippines,  Hong 
Kong,  Mexico,  Germany,  Italy,  France, 
Yugoslavia,  Greece,  Turkey,  Israel,  Nor- 
way and  Sweden. 

Sigurd  Olson  reopened  the  Hoffman 
Theatre  at  Hoffman  June  22  and  has  been 
remodeling  and  redecorating  the  house. 
Olson  also  bought  the  theatre  building, 
which  has  been  closed  about  two  years 
. . . Charles  Creamer  of  Minneapolis  The- 
atre Supply  made  a swing  through  North 
Dakota  and  South  Dakota  . . . Variety  club 
member  Jim  Zien,  operator  of  the  Criterion 
restaurant  in  St.  Paul,  was  married  re- 
cently to  Lois  Miller  of  Milwaukee.  Zien 
is  a brother-in-law  of  Sim  Heller,  operator 
of  theatres  at  Grand  Rapids  and  Milaca. 

Outstanding  exhibitors  on  the  Row  were 
John  Schanon,  Amery,  Wis.;  Bob  Zielke, 
Bruce,  Wis.;  Joe  Mlinar,  Spring  Valley, 
Doug  Ingalls,  Pepin,  Wis.;  Don  Gilbert, 
Harvey,  N.  D.;  Roy  Rasmussen,  Perham; 
Mel  Wykoff,  Minot,  N.  D.;  Ray  Blakeslee, 
Medford,  Wis.,  and  Leonard  Steele,  part- 
ner in  the  Mile-Hi  Drive-In,  Deadwood,  S. 
D.  . . . Minnie  Super,  biller  at  Columbia, 
vacationed  at  Spokane,  Wash. 

Nicky  Goldhammer,  division  manager  for 
Allied  Artists,  was  in  . . . Bev  Gustafson, 
exchange  manager’s  secretary  at  United 
Artists,  vacationed  in  northern  Minnesota 
. . . Ernie  Lund,  booker  at  Paramount, 


HERE’S  HOW  . . . 

TO  MAKE  MORE  MONEY 

Pull  'em  in  to  your  theatre. 

Bring  'em  to  the  concession  stand  with 
ROMAR  LAMINATED,  WASHABLE 
SIGNS  AND  DATERS 
Proven  Business  Pullers 
ROMAR  VIDE  CO.  CHETEK,  WISC. 


combined  a trip  around  Lake  Superior  with 
a fishing  trip  in  Ontario  on  his  vacation 
. . . Dorothy  Zorbas  is  the  new  assistant 
cashier  at  MGM. 

Joan  Trettle,  exchange  manager’s  sec- 
retary at  20th-Fox,  vacationed  in  northern 
Minnesota  . . . Robert  McCasin  is  the  new 
assistant  manager  at  the  Gopher,  replac- 
ing Charles  Mattson,  who  resigned.  Mc- 
Casin formerly  was  associated  with  the 
Minnesota  Amusement  Co.  . . . Gertrude 
Nelson,  head  booking  clerk  at  20th-Fox, 
vacationed  around  Lake  Superior. 

Martin  Field,  vice-president  of  the  St. 
Louis  Park  Theatre  Co.,  was  married  Tues- 
day, June  27,  in  Council  Bluffs,  Iowa,  to 
Barbara  Unger  of  Council  Bluffs.  After  a 
honeymoon  in  Bermuda  they  will  be  at 
home  about  July  15  at  2501  Irving  Ave. 
South,  Minneapolis.  Martin  is  a son  of 
Harold  Field,  president  of  Pioneer  The- 
atres circuit.  Another  son  John,  an  archi- 
tect in  San  Francisco,  who  has  done  con- 
siderable work  designing  and  remodeling 
theatres,  will  be  married  July  23  in  Berke- 
ley, Calif.,  to  Carol  Hart  of  Berkeley.  John 
and  Carol  currently  are  guests  at  the  Field 
home  at  Lake  Minnetonka. 


Challenge  to  Filmgoers 

DETROIT  — “Moviegoers  Ignore  Good 
Motion  Pictures,”  is  the  headline  on  a 
letter  in  the  current  issue  of  the  Michigan 
Catholic.  The  writer  refers  to  “Hoodlum 
Priest”  and  expresses  the  “hope  it  won’t 
be  a boxoffice  flop  because  it  isn’t  filthy 
...  It  does  seem  that  the  worst  pictures 
get  the  most  publicity.”  The  editor  com- 
ments: “There  should  be  a positive  ap- 
proach to  the  problem  of  objectionable 
movies.  The  poor  pictures  should  be 
avoided  but  the  good  movies  should  be 
better  supported.” 


Phoenix  Critic  at  Jubilee 

PHOENIX — Jack  Curtis,  entertainment 
columnist  for  the  Arizona  Republic,  was 
among  200  newsmen  from  the  50  states 
and  Canada  who  were  guests  of  Warner 
Bros,  for  its  Jubilee  of  Films.  The  pur- 
pose of  the  jubilee  was  to  show  Warner’s 
latest  films  and  give  newsmen  a first-hand 
look  at  studio  activity. 


MILWAUKEE 

Joseph  J.  Zilber,  president  of  Wisconsin 
Amusement  Corp.,  theatre  circuit  with 
headquarters  here,  is  branching  out  again. 
Zilber  is  also  president  of  Towne  Realty 
Co.,  which  recently  organized  Towne- 
Metropolitan  for  the  purpose  of  purchas- 
ing the  property  owned  by  the  City  of  Mil- 
waukee VFW  Post  2874  at  2611  West  Wis- 
consin Ave.  Towne -Metropolitan  will  build 
a 100-room  motor  hotel  on  the  site.  The 
post’s  clubhouse  was  built  in  1884.  Daniel 
Tishberg,  Towne-Metropolitan  vice-presi- 
dent, said  the  post  will  have  quarters  in 
the  new  building,  which  will  cost  about  $1,- 
000,000. 

Members  of  Variety  Club  were  anticipat- 
ing about  $15,000  as  a result  of  the  per- 
sonal appearance  of  Danny  Kaye  here  in 
a benefit  performance  along  with  his  new 
picture  “On  the  Double,”  which  opened  at 
the  Riverside  Theatre.  Kaye  “laid  ’em  in 
the  aisle”  during  his  45-minute  stints  on 
stage.  Keeping  the  folks  in  stitches  seemed 
to  be  no  problem  for  the  comedian,  who 
sang,  joked  and  just  yak-yaked. 

Former  Milwaukeean  Cy  Howard,  now  a 
Hollywood  screen  writer,  according  to  a 
wire  service  release,  has  filed  a damage 
suit  against  Jerry  Lewis,  among  other  de- 
fendants, for  $950,000.  Howard’s  complaint 
alleges  that  the  film  “CinderFella”  was 
based  on  an  original  script  he  wrote  in 
1952  under  the  title,  “The  Paris  Story.” 
Howard  visited  his  parents  here  recently 
and  was  interviewed  by  both  papers. 

Young  Jack  Nelson,  manager  of  a leather 
goods  manufacturing  business  here,  is  be- 
lieved to  be  the  only  custom  saddlemaker 
in  the  midwest.  Says  he  gets  a kick  out  of 
his  hobby,  which  is  to  watch  westerns  for 
flaws.  “They’ll  have  a bunch  of  cowboys 
in  1910,  riding  around  on  saddle  styles 
which  weren’t  invented  until  about  five 
years  ago,”  he  said.  He  turns  out  saddles 
costing  up  to  $5,000. 


Strauss  Story  for  Disney 

HOLLYWOOD — Walt  Disney  has  an- 
nounced plans  to  film  the  story  of  Johann 
Strauss  the  Younger  in  Vienna  next  fall. 


SGhd  /ne 


□ 2 years  for  $5  □ 1 year  for  $3  □ 3 years  for  $7 

□ Remittance  Enclosed  □ Send  Invoice 


THEATRE.. 


STREET  ADDRESS. 
TOWN 


ZONE STATE.. 


NAME POSITION. 


jjffllill  THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 


BOXOFFICE  ::  July  3,  1961 


NC-3 


ieol  WANT  BO 


COLLEGE 

FM.TEACHER 


Assistant  prc 

chemistry  deJ 

I ^rge  university 
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WHICH  JOB  WOULD  YOU  TAKE? 


If  you’re  like  most  of  us,  you’d  take  the 
job  with  the  more  tempting  salary  and 
the  brighter  future. 

Many  college  teachers  are  faced  with 
this  kind  of  decision  year  after  year.  In 
fact,  many  of  them  are  virtually  bom- 
barded with  tempting  offers  from  busi- 
ness and  industry.  And  each  year  many 
of  them,  dedicated  but  discouraged,  leave 
the  campus  for  jobs  that  pay  fair,  com- 
petitive salaries. 

Can  you  blame  them? 

These  men  are  not  opportunists.  Most 
of  them  would  do  anything  in  their  power 
to  continue  to  teach.  But  with  families 
to  feed  and  clothe  and  educate,  they  just 
can’t  make  a go  of  it.  They  are  virtually 


forced  into  better  paying  fields. 

In  the  face  of  this  growing  teacher 
shortage,  college  applications  are  ex- 
pected to  double  within  ten  years. 

At  the  rate  we  are  going,  we  will  soon 
have  a very  real  crisis  on  our  hands. 

We  must  reverse  this  disastrous  trend. 
You  can  help.  Support  the  college  of  your 
choice  today.  Help  it  to  expand  its  facili- 
ties and  to  pay  teachers  the  salaries  they 
deserve.  Our  whole  future  as  a nation 
may  depend  on  it. 

It’s  important  for  you  to  know  more  about  what 
the  impending  college  crisis  means  to  you.  Write 
for  a free  booklet  to:  HIGHER  EDUCATION, 
Box  36,  Times  Square  Station,  New  York  36,  N.Y. 


Sponsored  as  a public  service, 

in  co-operation  with  the  Council  for  Financial  Aid  to  Education 


KEEP  IT  BRIGHT 


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NC-4 


BOXOFFICE 


BOXOFFICE  ::  July  3,  1961 


This  interesting  view  of  the  three-projector,  single-booth  installation  for  Cinerama  was  taken  at  the  Paramount  Theatre , 
Toledo.  Shown  is  H.  R.  Fuhrmeyer,  Local  228,  IATSE.  The  Paramount  was  also  treated  to  a general  updating  recently. 


featuring 

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NATIONAL 

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COMPANY 

NATIONAL  THEATRE 
SUPPLY  COMPANY 


Branches  Coast  to  Coast 


A SUBSIDIARY  OF  GENERAL  PRECISION  EQUIPMENT  CORPORATION 


2 


The  MODERN  THEATRE  SECTION 


YOUR  NATIONAL  CARBON  ENGINEER... 

Sells  you  the  best  product— gives  you  the  best  service! 


The  illustration  shows  a NATIONAL  CARBON  Sales  Engineer  using 
the  Motion  Picture  Research  Council’s  Projector  alignment  tool  to 
position  the  mirror  on  the  optical  axis  of  the  projection  lens. 

These  Sales  Engineers— equipped  with  complete  service  kits  con- 
taining the  most  modern  test  equipment— are  trained  to  solve  screen 
lighting  problems  and  help  the  industry  achieve  the  ultimate  in  picture 
quality.  This  is  an  important  part  of  NATIONAL  Carbon’s  continuing 
program  of  service  to  the  industry. 

For  best  projection  results,  use  “National”  projector  carbons— for 
dependable,  free  technical  service,  call  on  NATIONAL  CARBON.  For 
details,  ask  your  NATIONAL  CARBON  supply  dealer  or  write:  National 
Carbon  Company,  Division  of  Union  Carbide  Corporation,  270  Park 
Avenue,  New  York  17,  N.  Y.  In  Canada : Union  Carbide  Canada 
Limited,  Toronto. 


With  the  Motion  Picture  Research  Council’s 
projector  alignment  tool  it  is  possible  to 
determine  within  a few  minutes— while  the 
show  is  on  — if  the  optical  train  is  in  align- 
ment, or  what  adjustments  need  be  made. 


“National”  and  “Union  Carbide”  are 
registered  trade-marks  for  products  of 


NATIONAL  CARBON  COMPANY 


BOXOFFICE  ::  July  3,  1961 


3 


JULY  3,  1961 


AdMITTEDLY,  excellent  quality 
presentation  of  motion  pictures  is  an 
essential  requirement,  if  theatres  are  to 
attract  and,  more  important,  retain 
patronage. 

But  just  what  lies  behind  the  achieve- 
ment of  good  screen  presentation? 

People.  People  who  believe  in  the 
motion  picture  business. 

First,  there  are  the  manufacturers  of 
sound  and  projection  equipment,  and 
their  engineers,  who  year  by  year  im- 
prove the  technical  quality  and  reli- 
ability of  their  products,  always  bear- 
ing in  mind  the  demands  on  such 
equipment  of  the  new  dimensions  and 
processes  developed  and  being  de- 
veloped in  motion  picture  production. 

Second,  there  are  the  exhibitors  who 
wisely  make  the  investment  in  first- 
class  equipment,  provide  the  necessary 
tools  and  materials  for  repairs  and 
maintenance,  and  correct  poor  acous- 
tical conditions  with  the  proper  treat- 
ment. They  are  the  theatremen  who 
realize  that  these  are  the  physical 
essentials  of  good  screen  presentation. 

Third,  there  are  the  projectionists, 
those  major  domos  of  the  booth  into 
whose  care  this  fine  equipment  is 
placed.  The  final  result  upon  the  screen 
is  the  product  of  the  projectionists' 
knowledge,  skill  and  keen  interest  in 
their  work. 

Not  to  be  forgotten,  are  theatre  equip- 
ment dealers  through  whose  hands  the 
equipment  passes,  and  the  sound  and 
projector  service  people  who  can  be 
relied  upon  when  serious  trouble  or 
repairs  call  for  a "doctor  in  the  house." 

All  of  these  "people"  factors  make  a 
wonderful  theatre  industry  team  and 
add  up  to  putting  a clear,  sharply  de- 
fined picture  on  the  screen  and  pleas- 
ing, true  sound  through  the  speakers. 


contents 


☆ 


Film  Damage — The  Proper  Care  in  Handling,  Inspecting  and 
Splicing  of  Film  is  Responsibility  of  Both  Projectionists 
and  Exchanges Wesley  Trout  6 


MPRC  Alignment  Kit  Rights  to  National  Theatre  Supply 8 

Century  to  Distribute  Ampex  Magnetic  Sound  Equipment 11 


A Baghdad"  on  the  Prairie Frances  Clow  12 

A Screen  Tower  of  Unusual  Design  for  Trinidad's 

Third  Drive-In  Theatre J.  Grindrod  16 

Popcorn's-a-Poppin'  in  Two  Art  Houses 17 


NAC  Adds  122  New  Members  in  Current  Membership  Drive 19 

NAC  Members  Indicate  Great  Interest  in  an  Industry  Ethics  Code.  ..  20 

Big-Time  Prizes  to  Theatre  Concessions  Managers  Who 

Win  Pepsi-Popcorn  Contest 22 


DEPARTMENTS: 


21 

23 

23 


ON  THE  COVER 

The  layout  of  equipment  must  necessarily  be  compact  when 
installing  three  projectors  in  a single  booth — as  at  the  Toledo  Para- 
mount— yet,  so  expertly  has  it  been  done,  there  is  ample  work  room. 
Included  in  the  equipment  recently  installed  by  National  Theatre 
Supply  are  Strong  rectifiers  and  projection  arc  lamps. 


Projection  and  Sound 

6 

New  Equipment  and 
Developments  

Drive-In  Theatres 

12 

Readers'  Service  Bureau. 

Refreshment  Service 

17 

Advertisers'  Index 

About  People  and  Product 24 


I.  L.  THATCHER,  Managing  Editor 


The  MODERN  THEATRE  Section  of  BOXOFFICE  is  included  in  the  first  issue  of  each  month 
Editorial  or  general  business  corresoonaence  snouid  be  aaaressea  to  Associated  Publications, 
825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  Wesiey  Trout,  Tecnnical  Editor;  Eastern  Repre- 
sentative: Carl  Mos,  45  Rockefeller  Plaza,  New  York  20  N.  Y.;  Central  Representative: 
Ewing  Hutchison  Organization,  35  East  Wacker  Drive,  Chicago  1,  III;  Western  Representative- 
Wettstein,  Nowell  & Johnson,  Inc.,  672  Lafayette  Park  Place,  Los  Angeles  5.  Colif. 


In  soft  drinks,  as  well  as  in  films,  quality  builds 
volume  and  volume,  in  turn,  builds  profits.  Perhaps 
this  explains  why  over  901°  of  all  theatres  serving 
beverages  feature  Coca-Cola...  the  quality  soft  drink! 

TAKE  ADVANTAGE  OF  THE  CONTINUOUS  YEAR-ROUND  MERCHANDISING  SUPPORT  AVAILABLE  FROM  THE  COCA-COLA  COMPANY. 
See  your  representative  for  Coca-Cola  or  write:  Mgr.,  Theatre  and  Concessions,  Dept.  S-T,  The  Coca-Cola  Co.,  P.O.  Drawer  1734,  Atlanta  1,  Ga. 

COfTAlCHT©  19*0.  THE  COCA-COLA  COMPANY,  'COCA-COLA-  AND  ’COUf  A AC  REGISTERED  TRADEMARKS. 


FILM  DAMAGE  — 

The  Proper  Care  in  Handling,  Inspecting, 
And  Splicing  of  Film  Is  Responsibility 
Of  Both  Projectionists  and  Exchanges 


By  WESLEY  TROUT 

w E CONTINUE 
to  receive  many  let- 
ters from  projection- 
ists complaining 
about  receiving  film 
in  poorly  inspected 
condition  and  asking 
that  something  be 
done  about  it.  Well, 
there  is  not  too  much 
we  can  do  except  set 
forth  some  data  on 
causes  of  film  dam- 
age and  suggest  that 
there  should  be  more  cooperation  between 
the  exchanges  and  theatres  in  caring  for 
the  film. 

INJUSTICE  TO  BOTH  PARTIES 

We  are  well  aware  of  the  fact  that  ex- 
changes have  had  to  cut  down  on  help  and 
operate  as  economically  as  possible  and  still 
try  to  give  exhibitors  good  service,  but  if 
film  inspection  is  neglected  to  the  extent 
it  will  be  further  damaged  when  run 
through  the  projectors  because  splices  were 
not  remade  and  damaged  sprocket  holes 
were  not  removed,  then  we  think  the  ex- 
change is  doing  an  injustice  to  the  ex- 
hibitor, and  if  the  projectionist  does  not 
properly  take  care  of  the  film  when  it  is 
in  his  possession,  he  is  doing  an  injustice 
to  the  exchange.  So,  it  all  boils  down  to 
the  fact  that  both  parties  must  work  to- 
gether to  keep  film  in  better  condition. 

We  find  that  methods  of  inspection  vary 
in  different  exchanges.  Some  inspectors 
hold  the  hand  below  the  film,  so  that  film 
runs  between  the  thumb  and  finger,  usu- 
ally through  a cloth  or  cotton  glove  to  feel 
for  bad  splices  and  damaged  perforations. 
This  method  is  very  good  and  is  con- 
sidered to  be  the  approved  method.  Using  a 
clean  piece  of  cloth  or  cotton  glove  will 
detect  a damaged  place  in  the  film  much 
better  than  trying  to  hold  it  with  bare 
thumb  and  finger  because  the  cloth  will 
catch  partly  open  splices  or  cut  edges. 

AVOID  CONTACT  WITH  FILM  SURFACE 

When  using  cloth  or  gloves,  don’t  let  too 
much  dirt  accumulate  on  either,  as  this 
will  cause  scratches  on  the  film  should  the 
emulsion  side  come  in  contact  with  the 
glove.  Avoid  contact  with  the  film  surface 
as  much  as  possible  while  inspecting. 

Before  we  proceed  further,  for  better 
screen  quality  all  prints  should  be  properly 
cleaned  when  they  become  badly  oiled  and 
dirty.  Cleaning  can  be  best  done  in  the 
laboratory  equipped  to  do  this  with  ma- 
chinery. New  prints,  of  course,  can  more 
easily  be  scratched  than  films  which  have 
been  run.  Therefore  one  must  handle  new 
prints  with  care  and  make  sure  that  no 


green  emulsion  or  other  foreign  matter  ad- 
heres to  the  shoes  which  might  cause  film 
damage.  But  keep  in  mind  that  you  should 
be  just  as  careful  with  old  prints  in  order 
to  avoid  damage. 

Much  film  is  damaged  and  badly 
scratched  in  rewinding  because  the  wind- 
ing equipment  is  not  properly  aligned, 
particularly  a hand  rewind.  The  film  must 
feed  smoothly  and  squarely  from  one  reel 
to  the  other.  There  should  be  no  protrud- 
ing edges.  The  film  should  be  wound 
tightly,  but  not  “pulled  down”  by  holding 
the  reel  and  forcing  the  film  in  order  to 
obtain  a tight  roll  of  film.  There  should  be 
just  enough  tension  on  the  dummy  rewind 
to  make  it  go  on  smoothly  and  tightly. 
Unevenly  wound  film  is  often  caused  by  a 
badly  warped  exchange  reel.  Protruding 
edges  are  often  damaged  when  placed  in 
the  reel  can. 

Exchanges  should  see  that  protective 
lead  and  trailer  strips  are  kept  at  full 
length.  This  helps  to  keep  the  leaders  and 
footage  strips  in  good  condition.  Motor 
winding  speeds  are  frequently  so  high  as  to 
cause  the  end  of  the  film  to  whip  around 
(on  projector  takeup  as  well  as  on  motor- 
driven  rewind)  a number  of  times  before 
the  reel  is  stopped.  This  can  be  responsible 
for  considerable  loss  in  footage,  if  the  pro- 
tective leaders  are  not  kept  long  enough. 

Splicing  has  a direct  bearing  on  the  life 
of  the  film.  Splices  that  are  wide,  stiff, 
buckled  or  out  of  line  may  cause  the  film  to 
jump  the  sprockets  and  cause  considerable 
damage  before  the  film  is  stopped  while  in 
the  projector.  We  strongly  recommend  a 
good  film  splicer  as  we  have  seen  very  few 
good  hand-made  splices.  You  should  also 
have  a good,  reliable  film  cement,  and  keep 
cement  container  capped  tightly  when  not 
in  use. 

A good  splice  requires  that  each  end  of 
the  film  be  cut  at  exact  right  angles  to  the 

Cause  and  Prevention 
Of  Drive-In  Scorch 

Recently,  there  has  been  a complaint  from  an 
indoor  theatre  of  receiving  "a  very  bad  print 
with  a horrible  drive-in  scorch  which  resulted  in 
several  refunds." 

I take  it  that  the  print  was  damaged  due  to 
high-powered  lamps  and  a terrific  heat  at  the 
aperture.  To  overcome  some  of  the  damage  done 
by  heat  at  the  cooling  plate,  the  projectors 
should  be  cooled  with  a fan  blowing  on  the 
cooling  plate,  or  by  some  kind  of  a filter  to  cut 
down  the  intense  heat.  Most  lamp  manufac- 
turers can  supply  these. 

Prints  are  subject  to  more  dust  in  drive-ins 
and  every  precaution  should  be  taken  to  keep 
the  film  in  a good  film  cabinet  when  not  in  the 
projector. 


length  of  the  film.  With  a good  film  splicer 
you  will  not  have  any  ragged  ends  and  the 
splice  will  be  held  better.  The  day  of  hand- 
made splices  is  past.  And,  by  the  way,  be 
sure  to  scrape  clean  the  emulsion  because 
any  left  on  will  not  hold  and  the  splice  will 
soon  pull  apart.  Scrape  to  the  proper  depth 
so  as  to  remove  all  the  emulsion  and  still 
not  remove  too  much  film  stock  and  cause 
a weak  splice  to  be  made,  because  the  film 
would  be  thin  if  scraped  too  much.  More- 
over, always  apply  film  cement  with  a 
small  brush. 

A dry  metal  scraper  adjusted  to  remove 
just  enough  surface  to  make  a good  splice 
should  be  used.  Slightly  moisten  the  emul- 
sion side  for  quick  and  easy  removal  of 
emulsion.  Don’t  use  a sharp  scraper  be- 
cause it  might  cut  away  too  much  film 
stock.  Wipe  patch  clean  with  lense  tissue 
before  applying  film  cement. 

USE  FILM  CEMENT  SPARINGLY 

Splices  that  are  wide  and  stiff  will  cause 
trouble  and  do  not  need  to  be  made  this 
way.  A well-made  splice  will  be  only  the 
width  of  one  sprocket  hole  with  good  film 
cement  very  sparingly  used,  but  enough  to 
evenly  cover  the  scraped  surface.  Colored 
film  must  be  scraped  on  both  sides  or  it 
will  not  hold.  Sometimes,  it  is  helpful  to 
roughen  the  back  surface  slightly  where 
certain  films  seem  to  resist  satisfactory 
splicing.  If  the  back  surface  contains  even 
a slight  film  of  oil,  some  difficulty  may  be 
encountered  in  obtaining  successful  splices. 

When  using  mechanical  splicers,  this 
type  of  splicer  should  be  kept  free  of 
hardened  cement  and  the  blade  that  holds 
down  the  splice  should  have  even  tension 
so  that  it  will  assure  satisfactory  contact 
across  the  full  length  and  width  of  the 
splice.  Bear  in  mind  that  a good  splice  is 
actually  a weld,  one  section  of  the  film 
being  partly  dissolved  into  the  other.  We 
cannot  over-emphasize  that  it  is  very  im- 
portant to  bring  the  two  surfaces  under 
pressure  as  quickly  as  possible  after  you 
have  applied  the  film  cement. 

It  is  not  good  practice  to  notch  the  edge 
of  the  film  when  small  side  nicks  or  breaks 
do  not  warrant  immediate  splicing.  We 
have  found  that  when  perforations  are 
broken  or  the  edges  of  the  film  have  nicks, 
it  is  best  to  remove  these  damaged  portions 
and  make  a good  splice  because  simply 
trying  to  notch  these  damaged  places 
sometimes  results  in  tearing  of  the  film 
and  damaging  more  than  would  be  neces- 
sary. The  practice  of  such  perforation  and 
edge  notching  should,  therefore,  be  dis- 
couraged. 

FACTORS  IN  GOOD  PROJECTION 

We  want  to  strongly  emphasize  that  good 
projection,  which  adds  patronage  and  in- 
creased revenue  to  the  theatre,  is  entirely 
dependent  on  the  skill  of  the  projection 
room  staff  and  the  condition  of  the  film 
and  the  projector.  We  know  that  satis- 
factory screen  reproduction  is  not  possible 
with  bad  prints  regardless  of  how  efficient 
the  projectionist  might  be.  Likewise,  good 
projection  with  a perfect  print  cannot  be 
expected  from  projectors  in  bad  repair. 
Projectors  should  be  kept  in  good  repair, 
if  film  damage  is  to  be  avoided  when  it  is 
being  run  in  the  projector.  Many  times  we 
find  that  considerable  damage  can  be 
traced  directly  to  the  projectors,  usually 
caused  by  dirty  fire-trap  rollers,  undercut 
sprocket  teeth,  excessive  damage  on  film 


Wesley  Trout 


6 


The  MODERN  THEATRE  SECTION 


shoes  and  excessive  takeup  tension,  etc. 
More  about  this  later. 

Sometimes  we  see  imprint  of  the  sprocket 
teeth  on  the  film,  brought  about  when  the 
film  runs  off  the  sprocket.  Sometimes  this 
is  caused  by  improper  threading  or  badly 
adjusted  sprocket  idler  rollers  and  dirty 
sprocket  teeth.  The  idler  rollers  should  be 
set  exactly  the  thickness  of  two  pieces  of 
film  from  the  face  of  the  sprocket  and 
accurately  centered  in  the  teeth  of  the 
sprocket.  Accumulation  of  oil  and  dirt  in 
the  grooves  of  the  idler  rollers  will  also 
cause  trouble. 

During  our  inspection  trips  we  have 
found  considerable  film  damage  was  caused 
by  “undercut”  sprocket  teeth.  These 
“hooked”  teeth  catch  in  the  perforations 
and  completely  damage  them;  often  these 
badly  worn  teeth  will  rip  out  portions  of 
the  film.  We  strongly  recommend  hardened 
sprocket  teeth  for  longer  wear  and  less 
undercutting. 

KEEP  TENSION  SHOES  CLEAN 

May  we  point  out  here  that  any  accumu- 
lation of  oil,  dirt  or  wax  on  the  tension 
shoes  is  extremely  bad  and  can  also  cause 
film  damage.  Excessive  tension  on  shoes 
should  always  be  avoided  as  it  requires  only 
enough  tension  to  hold  the  film  firm  and 
eliminate  picture  jump,  any  more  than  this 
is  absolutely  unnecessary.  Most  modern 
projector  mechanisms  are  equipped  with 
regulating  screws  for  adjusting  the  tension 
for  green  and  old  prints.  Of  course,  old 
prints  require  more  tension  than  new 
prints.  In  older  mechanisms  it  will  be 
necessary  to  bend  the  springs  until  you 
have  the  correct  tension. 

Now,  let  us  discuss  film  rewinding.  If  you 
have  an  electric  rewind,  it  should  be  ad- 
justed to  rewind  2,000  feet  of  film  in  about 
eight  to  ten  minutes.  When  hand  rewinds 
are  used,  projectionists  try  to  rewind  too 
fast  and  if  the  film  does  not  go  on 
smoothly  and  tightly,  they  hold  back  the 
reel  and  try  tightening  it  by  forcing  the 
film  tight.  This  method  will  cause 
scratches  and  is  extremely  bad  practice. 
The  dummy  end  of  the  rewind  element 
should  have  sufficient  tension  so  that  the 
film  will  wind  tightly.  Most  rewinds  are 
equipped  with  a brake  strong  enough  to 
make  the  film  rewind  snugly,  though  not 
too  tightly.  Frankly,  no  set  rule  can  be  laid 
down  for  braking  power;  the  projectionist 
must  determine  that  for  himself.  It  should 
be,  as  stated  before,  sufficient  to  rewind 
the  film  tightly  and  avoid  uneven  re- 
winding. 

BENT  REELS  CAUSE  DAMAGE 

Another  source  of  considerable  film  dam- 
age can  be  attributed  to  bent  reels;  usually, 
exchange  reels  are  never  in  good  enough 
condition  to  be  run  in  the  projector.  They 
usually  become  bent  or  otherwise  damaged 
in  shipping,  which  cannot  be  avoided  by 
the  exchange,  due  to  careless  handling  in 
transportation.  Exhibitors  should  provide 
a full  set  of  reels  to  be  used  in  the  theatre 
during  projection  time. 

Still  another  source  of  film  damage  is 
excessive  oil  getting  on  it  from  the  pro- 
jector mechanism.  On  old  model  mechan- 
isms, use  only  a few  drops  of  oil  in  each 
bearing.  Any  more  than  a few  drops  of  oil, 
except  in  the  intermittent  movement  case, 
is  very  much  worse  than  useless.  Any  ex- 
cess over  that  amount  will  run  out  of  the 
bearing  and  be  thrown  off,  getting  on  the 


film  and  making  a dirty  mess  on  the  pro- 
jection room  floor.  Of  course,  mechanisms 
having  sealed-in  gear  compartments  need 
not  worry  about  over-oiling  but,  on  the 
other  hand,  if  the  seal  becomes  loose  it  may 
cause  oil  to  seep  out  and  make  a mess. 
Keep  the  oil  seals  in  good  condition  and 
always  wipe  off  any  excess  oil  when  filling 
oil  reservoir. 

The  importance  of  alignment  of  maga- 
zines in  older  types  of  projectors  is  very 
important  in  order  to  avoid  film  damage. 
It  is  quite  possible  to  get  magazines  out  of 
line  sidewise  with  the  upper  and  lower 
sprockets,  which  will  pull  the  film  side- 
wise  and  cause  damage  to  the  edges  of  the 
film.  With  modern  projectors  the  positions 
of  the  upper  and  lower  magazines  are 
fixed,  and  they  cannot  be  located  wrongly. 

The  impedance  drum  should  be  kept 
clean  in  the  sound  head  so  that  it  will  do 
no  film  damage,  and  the  lateral  guide 
rollers  should  turn  freely  and  not  develop 
grooves  which  could  cause  damage  and 
affect  film  travel. 

We  know  that  a film  in  good  condition 
will  have  the  motor  and  changeover  cues  in 
the  right  places — a black  dot  printed  on 
the  upper  right  hand  corner  of  four  con- 
secutive frames,  the  first  of  which  is  ex- 
actly 12  feet  and  six  frames  from  the  end 
of  the  picture.  This  cue  is  to  start  your 
motor  and  makes  allowance  for  variable 
speed  of  pickup  in  different  motors.  The 
last  cue  mark  is  the  changeover  one.  It  is 
permissible  to  make  a ring  around  this 
mark  with  a special  cue  marker  when  it  is 
hard  to  see  in  a dark  scene  but  never  use 
large  punch  mark  or  crayon  pencil  marking 
as  this  looks  terrible  on  the  screen.  It  is  an 
outrage  for  any  projectionist  to  use  other 
than  regular  cue  marking. 

Every  projectionist  should  test  his  motor 
and  make  the  necessary  allowance  for  pick- 
up speed  so  that  a perfect  changeover  can 
be  made  every  time.  Remember  that  motor 
pickup  speed  should  be  checked  if  the 
mechanism  has  been  overhauled,  and  time 
will  sometimes  alter  the  pickup  speed  of 
any  type  of  motor. 


In  conclusion,  let  me  point  out  that  con- 
siderable damage  is  done  to  prints  right  in 
the  projection  room  due  to  the  physical 
condition  of  the  equipment.  There  are,  un- 
fortunately, still  a large  number  of  ex- 
hibitors who  give  little  thought  to  the  pro- 
jectionist’s needs  in  the  projection  room. 
They  will  not  okay  the  purchase  of 
sprockets,  shoes  or  guide  rollers  until  these 
parts  become  so  badly  worn  that  they  will 
no  longer  run.  It  should  be  needless  to  state 
that  these  particular  parts  can  cause  con- 
siderable damage  to  the  film  running 
through  a projector.  Moreover,  such  an  at- 
titude can  result  only  in  mediocre  screen 
presentation. 

On  the  other  hand,  in  all  fairness  to 
those  exhibitors  who  do  not  hesitate  to 
supply  necessary  replacement  parts  when 
needed,  the  projectionist  should  keep  a 
careful  watch  and  replace  parts  that  may 
cause  film  damage.  We  know  that  pro- 
jectionists who  take  pride  in  their  work 
will  appreciate  a boss  who  cooperates  with 
them.  He,  the  projectionist,  will  do  his 
utmost  to  keep  the  equipment  in  tiptop 
running  condition,  and  operate  it  effi- 
ciently and  intelligently  to  the  end  that 
screen  presentation  and  sound  reproduc- 
tion will  bring  praise  from  patrons. 

Let  us  again  bring  to  your  attention 
some  of  the  causes  of  film  damage:  1.  Dirty 
pad  rollers,  gate,  frozen  rollers,  dii*t  in  fire 
trap  in  upper  and  lower  magazines;  2. 
Tightening  film  after  it  has  been  rewound 
and  using  faulty  film  exchange  reels;  3. 
Loss  of  loop,  sudden  jerk  on  takeup,  too- 
tight  takeup  belt,  or  takeup  mechanism  not 
operating  properly ; 4.  Dirty  projector;  too 
much  oil  used  causing  oil  to  get  on  film; 
dirty  sprockets  and  pad  rollers;  5.  Faulty 
film  splice,  too-wide  splice,  too  much  film 
cement  making  a stiff  splice;  6.  Worn 
sprockets,  shoes,  pad  rollers  and  film -trap 
rollers;  7.  Too-dry  film  and  not  properly 
threaded;  8.  Projector  mechanism  in  poor 
repair,  such  as  sprockets,  lateral  guide 
rollers  and  worn  film  gate  shoes,  can  ruin 
a good  print  in  a very  short  time. 


New  Booth  Equipment  Installed  at  Drive-In 


James  J.  McGuire,  Local  170,  I.A.T.S.E.,  is  shown  in  the  projection  room  at  the  63rd  Street  Drive-In 
Theatre,  Kansas  City,  Mo.,  with  the  recently  installed  powerful  National  Ventarc  projection  arc  lamp. 


BOXOFFICE  ::  July  3,  1961 


7 


MPRC  Alignment  Kit  Rights 
To  National  Theatre  Supply 

National  Theatre  Supply  Co.  has 
acquired  the  rights  to  manufacture  and 
distribute  the  Projection  Alignment  Kit 
formerly  made  available  by  the  Research 
Council  of  the  Motion  Picture  Ass’n  of 
America.  Production  has  been  underway 
and  the  kits  are  now  available  through 
National  branch  offices. 

AN  IMPORTANT  ACHIEVEMENT 


Termed  one  of  the  most  important 
achievements  of  the  MPRC,  the  kit  aids 
projectionists  in  aligning  projectors,  thus 
improving  light  efficiency  and  picture 
quality.  An  outstanding  feature  of  the 
optical  alignment  tool  is  that  it  can  be 
used  with  the  projector  in  full  operation 
— that  is,  the  arc  burning,  the  dowser  open 
and  the  projector  running. 

The  convenient  alignment  tool  enables 
the  projectionist  to  achieve  optimum  light 
distribution  and  excellent  focus  over  the 
entire  screen.  The  lens  and  film  centers 
will  be  perfectly  in  line  with  the  center  of 
the  screen. 

Because  of  the  great  need  for  higher 
standards  of  projection.  National  is  mak- 
ing the  Alignment  Kit  available  at  a 
price  to  cover  the  bare  manufacturing 
cost,  W.  J.  Turnbull,  president,  said. 


Trampoline  Center  Certificates 

A program  of  trampoline  center  certifica- 
tion through  center  distributors  is  being 
offered  by  American  Trampoline  Co.  In 
order  for  a center  to  qualify  for  a certificate 
it  must  meet  rigid  standards  of  safety  and 
operating  procedure. 

The  center  which  wishes  such  certifica- 
tion is  inspected  regularly  and  must  comply 
with  nine  safety  and  operating  rules.  These 
rules  cover  proper  installation  of  regulation 
equipment,  proper  maintenance  of  trampo- 
lines and  equipment,  adequate  supervision, 
proper  insurance  coverage  and  compliance 
with  local  community  regulations. 

If  the  trampoline  center  meets  these 
requirements,  a certificate  is  issued  to  the 
center  to  be  displayed  in  the  ticket  office 
to  inform  the  patrons  they  are  attending  a 
properly  managed  trampoline  center. 


RINGSDORFF  CARBON  CORP.  East  McKeesport.  Pa 


The  optical  alignment  tool,  part  of  the  Projection  Alignment  Kit  engineered  by  the  Motion  Picture 
Research  Council  and  now  being  made  and  distributed  by  National  Theatre  Supply  Co.,  is  shown 
here  inserted  in  a Simplex  mechanism  and  used  to  align  the  illumination  system  with  the  optical 
axis  of  the  lens.  The  tool  and  kit  are  for  use  with  all  makes  of  projectors. 


CLARITY 

IN  PROJECTION 

Kollmorgen  lenses  rate  tops  in  the  mo- 
tion picture  industry.  Used  exclusively 
with  Cinerama,  they  are  standard  equip- 
ment in  more  than  70%  of  American 
theaters.  Crystal  clarity  of  projection 
on  the  screen — the  whole  screen — is  typ- 
ical of  the  outstanding  performance  of 
super  snaplite®  lenses. 

Other  advantages  that  add  up  to 
superior  screening  with  super  snaplite 
are: 

Fastest  lens  speeds 


Bulletin  222  describes  Kollmorgen 
lenses  in  detail.  See  your  equip- 
ment dealer,  or  write  us  direct. 


Crystal  clarity 
Wire  sharp  contrast 
Wide  range  of  focal  lengths 
Sealed  construction 


CORPORATION 


NORTHAMPTON.  MASSACHUSETTS 


8 


The  MODERN  THEATRE  SECTION 


Which  Corn  Pops  Best? 

A question  from  the  floor  at  the  conces- 
sion forum  during  the  recent  Kansas  City 
Show-a-Rama  as  to  which  type  of  popcorn 
gives  the  greatest  yield,  brought  forth  the 
fact  that  in  the  midwest  area,  where  90 
per  cent  of  the  corn  used  is  the  large  yellow 
kernel,  it  is  believed  that  this  kind  has 
the  greatest  expansion. 

Second  and  third  in  expansion  ratings 


are  the  small  yellow  and  white  kernels. 

However,  regardless  of  these  features, 
the  exhibitors  present  felt  that  the  choice 
would  depend  on  what  the  patron  has  been 
conditioned  to;  if  the  theatre  has  been 
selling  small  yellow  or  white  kernel  pop- 
corn and  sales  are  good,  it  would  probably 
be  a mistake  to  change  to  large  kernels. 

Any  popcorn  will  be  tender,  one  spokes- 
man said,  if  there  is  the  proper  heat  to 
take  the  moisture  out  of  it. 


Universal  Match  Acquires 
Rights  From  Danish  Firm 

Universal  Match  Corp.  has  successfully 
concluded  negotiations  to  acquire  Wit- 
tenborg,  Inc.  U.S.A. 

The  acquisition  gives  Universal  Match 
exclusive  distribution  rights  for  the  ver- 
satile Wittenborg  vending  machine  line 
throughout  North  America  as  well  as  ex- 
clusive rights  for  the  assembly  and  man- 
ufacture of  the  line  in  North  America. 
Wittenborg,  Inc.,  Copenhagen,  Denmark, 
is  a leading  producer  of  hot  and  cold 
food  and  general  merchandise  vending 
machines  in  Europe,  and  its  machines 
are  in  extensive  use  in  the  United  States. 

GIVES  COMPLETE  COVERAGE 

“This  outstanding  development  gives 
us  immediately  complete  coverage  in  all 
vending  categories  and  places  us  strongly 
in  the  in-plant  vending  field,”  John  L. 
Wilson,  president  of  Universal  Match,  said. 

“The  Wittenborg  line  does  not  duplicate 
the  products  of  our  vending  subsidiaries, 
National  Vendors  and  the  Glasco  Corp. 
Instead,  it  supplements  and  fills  out  those 
lines.  By  1962,  Wittenborg  will  add  sev- 
eral million  dollars  to  our  vending  sales 
volume.” 

Wilson  reported  that  Universal  Match’s 
vending  machine  sales  are  on  the  upturn 
and  the  company  expects  June  volume  to 
equal  or  exceed  that  of  a year  ago. 


MAKE  MONEY  WITHOUT  EFFORT 

LET  US  HELP  YOU  SELL  THE  PICTURE 
AT  NO  COST  TO  YOU!! 

PROFIT  WITHOUT  WORK  BY  USING 

ROMAR  OUTDOOR  DISPLAY  FRAMES 

THEY  PULL  IN  THE  CROWDS,  BECAUSE 

they  are  weatherproof  and  out  selling 


They  are  eye  catchers  . . 
in  all  kinds  of  weather 
They  sell  both  your  current  program  and  your  theatre 
They  make  your  town  theatre  conscious 


YES,  NO  EFFORT  OR  COST  TO  YOU: 


We  select  good  locations,  arrange  for  installations  and  make  all  re- 
placements without  cost  to  the  exhibitor  at  any  time.  Have  this 
nationally  known  and  widely  used  service  build  your  business  too. 

Write  or  call  us  today  for  details 

ROMAR-VIDE  CO. 

Chetek,  Wisconsin 


. . . the  world’s  finest 
motion  picture  light 
and  power  source ! 


• The  great  Ashcraft  Super-Cinex  Arc 
Lamp  • Ashcraft  high  reactance  12 
Phase  Rectifier 


■ Ashcraft  Super-Cinex  projection  lamps  and  Ashcraft  12  phase  high  reactance  rectifiers  are  the  world’s  finest  and  most  widely 
used  light  and  power  source  for  professional  motion  picture  projection.  ■ This  distinction  has  been  earned  because  Ashcraft 
equipment  is  designed  and  built  to  surpass  the  demanding  standards  of  the  theatre  owners  and  projectionists  the  world  over. 

■ When  you  consider  Ashcraft  arc  lamps  and  rectifiers  for  your  theatre,  you  can 
be  assured  there  is  no  finer,  more  dependable  source  of  light  and  power 
available . . . anywhere. 


C. 

S. 


ASHCRAFT 

MANUFACTURING  CO.,  INC. 

36-32  38th  STREET  LONG  ISLAND  CITY  1,  N.Y. 


BOXOFTICE  ::  July  3,  1961 


9 


■ boost  profits 

with  relaxing  comfort 
and  easy  maintenance 


o/Futura 


* Isllil 

Box  office  profits  go  up,  mainte- 
nance time  goes  down— thanks  to 
the  comfort  and  styling  of  FUTURA 
seating.  Massive  arm  rests,  padded 
back,  spring-filled  cushion  seat  of- 
fer comfort  that  brings  customers 
back.  New  sloping  standards  of 
ovalized  steel  permit  easy  passage 
through  rows;  leave  floor  clear  for 
quicker,  easier  cleaning.  Write  for 
free,  full-line  catalog. 


HEYWOOD-WAKEFIELD  . PUBLIC  SEATING  DIVISION 
MENOMINEE,  MICHIGAN 


NEW  IMPROVED!! 

'LITTLE  MISER'  CARBON  SAVER 


C ARSON  STUB  CARSON  SAVER 


ggwgwawi-id  -i 

THIS  IS  HOW  THEY  Will  IOOK  WHIN  TUT  TOOITHtl 

Precision  Made  on  Automatic  Screw  Machine 

• New  black  oxidized  finish 

• No  tools  needed  to  use 

• Does  not  damage  lamp  mechanism 

• For  use  with  Rotating  lamps  only 

• Save  hundreds  of  dollars  on  carbon  bil.s 


• No  change  in  price 

9mm,  10mm,  11mm  size $3.00  each 

13.6mm  size  $4.50  each 


Order  direct  if  your  supply  house  does  not  stock 

LOU  WALTERS  PROJECTOR^REPAIR 

8140  Hunnicut  Rd.,  Dallas  28,  Texas 


Lorraine's  Free  Bumper  Strips 
Promote  Theatre  Attendance 

Lorraine  Carbons,  Inc.,  has  distributed 
more  than  10,000  bumper  strips  to  theatres 
to  promote  movie  attendance,  and  still 
has  a supply  available  to  theatremen  who 
write  in  on  their  letterhead  for  them. 
They  are  available  to  conventional  theatres 
as  well  as  drive-ins. 

“The  purpose  of  this  service  is  to 
keep  reminding  the  public  to  ‘Relax  and 
Enjoy  a Movie  at  Your  Favorite  Theatre’,” 
says  Edward  Lachman,  president  of  Lor- 
raine Carbons.  The  bumper  strip  also  has 
a line  reading;  “Lorraine  Arc  Carbons  Co. 
Recommends  That  You  See  a Movie  To- 
night.” 

“We  of  Lorraine  Carbons  feel  the  more 
the  public  is  reminded  that  one  can  relax 
at  a theatre,  the  better  theatre  business 
will  be,”  says  Lachman,  “and  what  better 
subjects  to  contact  than  motorists  who 
are  driving  to  work  or  returning  home 
and  who  have  time  to  plan  for  leisure 
time  that  day  or  next?” 

Lachman  suggests  that  exhibitors  con- 
tact drivers  of  trucks  and  service  cars 
first  to  use  a bumber  strip,  as  they  drive 
slowly  and  are  parked  on  main  thorough- 
fares for  periods  of  time. 

“There  are  no  strings  attached  and  an 
exhibitor  does  not  have  to  be  a Lorraine 
Carbon  customer  to  obtain  a supply,” 
Lachman  said. 

The  strips  are  printed  in  fluorescent 
red  and  blue. 


TO-GET-THE 
BEST  RESULTS 
USE  THE  BEST 

FILM 

CEMENT 

ETHYLOID 

Available  at  All  Theatre  Supply  Dealers 

Fisher  Manufacturing  Co. 

Meuu^cuUusiUuj,  QltettUiii. 

1185  Mt.  Read  Blvd. 

Rochester,  New  York,  U.S.A. 


■ ONLY  $275  BUYS  THIS  MIRACLE  ■ 
l “Merry-Go-Round”  for  your  playground  a 


Something  new’s  been  added  to  Miracle’s  famous  whirl — 
four  mustang  ponies,  each  molded  of  heavy-duty  fiber  glass 
in  permanent  solid  colors.  Two  on  springs,  two  on  steel  tubes 
— all  mounted  on  14-gauge  non-slip  steel  floor  plate.  For 
years  of  fun  and  excitement,  install  a Mustang  Whirl. 

SAVE  TIME — Order  Directly  From  This  Ad 
Fill  out  order  below  and  mail  today.  Immediate  shipment 
(shipping  weight,  340  lbs.).  Easy  to  install  — complete 
instructions  furnished.  Money-back  guarantee. 

MIRACLE  EQUIPMENT  CO.,  Grinnell,  Iowa 


Please  ship Miracle  Mustang  Whirls  @ $275,  fob. 

Grinnell,  Iowa.  Ship  via Ponies  are  to  be: 

□ Blue  □ Red  □ Yellow  □ White  □ Mixed 


NAME 

DRIVE-IN  THEATRE 

ADDRESS 

CITY STATE 


□ Check  enclosed  (freight  charges  collect) 


□ Bill  me. 


10 


The  MODERN  THEATRE  SECTION 


The  Big  Difference  in 
Quality 

"Permanent  Mold" 
Universal® 

In-a-Car  Speaker 

Speaker  units  have  two 
season  warranty.  Liberal 
trade  allowance  after  war- 
ranty expires. 

Speakers  are  subjected  to 
alternate  100  hour  ultra  vio- 
let heat  and  salt  spray  sub- 
mersion test. 

Your  Assurance  of  the  Best 


MODERN  TRAFFIC  CONTROL 

A complete  line  of 
lighting  for  every  re- 
quirement. 

Light  your  drive-in 
for  safe  and  faster 
traffic  movement. 
Reduce  accident  haz- 
ard, avoid  confusion. 
Ask  for  our  circular 
on  planned  drive-in 
theatre  lighting. 


THREE  WAY 
RAMP  LIGHT 

Shows  ramp  number, 
full  sign,  roadway 
down  light. 

Write  or  Wire  for  Pull  Details,  Prices  on  All  Items 

DRIVE-IN  THEATRE  MF6.  CO. 

505  W.  9th  Street,  HA  1-8006—1-8007,  Kansas  City,  Mo. 


Century  to  Distribute  Ampex 
Magnetic  Sound  Equipment 

Century  Projector  Corp.  has  been  made 
the  exclusive  distributor  of  Ampex  mag- 
netic clusters  and  magnetic  sound  re- 
producers. 

This  assures  motion  picture  theatres  a 
reliable  source  of  supply  of  magnetic 
clusters  for  either  70mm,  six-channel  or 
35mm,  four  or  one-channel  replacements. 

According  to  Larry  Davee,  president  of 
Century,  “the  combination  of  the  finest 
magnetic  pick-ups,  sound  reproducers  and 
the  improved  quality  of  the  Century  all- 
transistorized  amplification  systems,  as- 
sures the  motion  picture  theatre  owner  and 
the  projectionist  the  advantages  of  single 
or  multiple -channel  magnetic  reproduction 
with  more  insurance  and  safety  against 
failure  than  was  ever  possible,  even  with 
single  channel  optical  reproduction. 

“This  new  arrangement  can  well  be  the 
forerunner  of  a continually  increasing  in- 
terest in  multiple -channel — hi  fi — stereo- 
phonic theatre  sound  reproduction  to  more 
adequately  compete  with  home  stereo 
entertainment,”  Davee  said. 

“Now  is  the  time  for  courage  and  in- 
spiration to  modernize  all  motion  picture 
theatres  with  new  and  modern  methods  of 
motion  picture  presentation.  Now  is  the 
time  to  merchandise  the  theatre  as  well  as 
the  picture.  The  key  to  better  customer  re- 
lations is  to  provide  professional  entertain- 
ment through  no  other  medium.” 


Carpet  Rating  System 

A.  & M.  Karagheusian,  Inc.,  has  imple- 
mented its  exclusive  “Performance  Rating” 
system,  the  industry’s  first  carpet  quality 
standard  program,  on  a national  basis.  The 
system  of  rating  Gulistan  carpet  for  light 
use,  standard  use,  medium-heavy  use  or 
heavy  use  was  first  introduced  in  Buffalo, 
N.  Y.  in  May. 


it  s still 

POBLOCKI 

This  is  your  opportune  time  to 
modernize  & increase  profits. 

30  YEARS 

EXPERIENCE  IN  THE 
MANUFACTURE  & ERECTION 
OF 

• MARQUEES 

• SIGNS 

• BOXOFFICES 

• VITREOUS  porcelain 
enamel  FRONTS 

• POSTER  CASES 

we  invite  you  to 
write  for  information. 

POBLOCKI  AND  SONS 

3238  W.  PIERCE  ST. 

MILWAUKEE  15,  WISCONSIN 


Question 

When  is  a Drive-in  truly 
modern? 

Answer 

When  it  is  equipped  with 
Norelco  Universal  70/35mm 
Projectors 


Let's  put  it  this  way.  If  you’re 
going  to  invest  in  equipment 
for  a new  or  existing  drive-in, 
shouldn’t  you  protect  your  in- 
vestment by  choosing  equip- 
ment that  will  be  up-to-date 
now  and  in  the  years  ahead? 

The  difference  between 
35mm  and  70mm  projection  is 
especially  apparent  at  drive-in 
theatres  where  huge  screens 
and  great  distances  make  it 
essential  to  get  the  maximum 
amount  of  light.  The  Norelco 
70mm  aperture  is  larger... al- 
lowing 3 or  4 times  as  much 
light  to  pass  through.  70mm 
images  are  only  blown  up  a 
fraction  as  much  . . . providing  a 
far  sharper  image.  And  conver- 
sions from  70mm  to  35mm 
take  less  than  4 minutes  on 
the  Norelco. 

With  today’s  great  attrac- 
tions being  released  in  70mm 
and  with  more  and  more  pro- 
ductions planned  for  this  sized 
print... the  time  is  not  far  off 
when  having  70mm  equipment 
is  an  economic  must!  Your  fa- 
vorite theatre  supply  dealer  can 
give  you  all  the  facts  about 
Norelco  Universal  70/ 35mm 
Projectors.. .the  time-tested 
and  proven  70/35  that’s  used 
in  more  theatres  than  all  other 
makes  combined! 

See  your  favorite  theatre 
supply  dealer  today. 

Write  for  new 
M descriptive  brochure 

*/Vo 

" UNIVERSAL 

70/35mm  PROJECTORS 


Jorefco 


NORTH  AMERICAN  PHILIPS  CO.,  INC. 

Motion  Picture  Equipment  Division 
100  E.  42  St.,  New  York  17  • OX  7-3600 


BOXOFFICE  ::  July  3,  1961 


11 


A BAGHDAD’  ON  THE  PRAIRIE 


The  exotic  atmosphere  of  the  new  Oasis  Drive-In  Theatre,  one  minute  from  Oak  Grove,  III.,  in  sub- 
urban Chicago,  greets  patrons  on  their  arrival  at  this  triple-domed,  mosque-like  boxoffice  entranceway. 
The  aluminum  building,  domes  and  minarets  are  surrounded  by  strong  spotlights  to  give  an  effect  of 
moonlight.  Four  entrance  lanes,  each  served  by  a separate  ticket  booth,  eliminate  all  congestion. 


This  impressively  arrayed  sheik  of  the  desert,  mounted  on  his  gaily  bedecked  concrete  camel  is  one  of 
the  figures  that  patrons  encounter  along  the  driveway  approaching  the  Oasis  boxoffice.  Notice  the 
pitched  tent  behind  him  and  the  desert  well.  Plastic-covered  palm  trees  line  the  approach  and  the 
fence  is  painted  to  represent  sand  dunes  in  the  distance. 


Arabian  Atmosphere  Prevails 
Throughout  a New  Luxury 
Drive-In  Near  Chicago 

By  FRANCES  B.  CLOW 

A Baghdad  on  the  prairie ! That  is 
the  Oasis  Drive-In,  one  of  the  newest  addi- 
tions to  the  outdoor  theatre  lineup  in  the 
Chicagoland  area. 

Located  on  Elmhurst  Road,  at  Touhy 
Avenue  and  Higgins  Road,  adjacent  to  the 
Northwest  tollway,  the  Oasis  is  within 
quick  and  easy  reach  of  metropolitan 
Chicago  and  the  entire  vast  suburban  area. 
Via  the  tollway,  motorists  going  to  the 
Oasis  from  the  city’s  loop  can  be  there  in 
22  minutes.  Suburbanites  can  say  that  the 
Oasis  is  at  their  front  door. 

COST  OVER  HALF-MILLION 

Built  at  a cost  of  $550,000,  on  a 20-acre 
area  entirely  paved  with  macadam,  the 
Oasis  has  room  for  1,600  cars,  and  a hold- 
out area  for  500  cars. 

In  addition,  there  are  two  indoor  the- 
atres located  at  either  end  of  the  conces- 
sions building,  with  seating  capacity  for  70 
persons  in  each  theatre. 

Some  $45,000  was  spent  to  carry  out  the 
desert  atmosphere.  The  approaching  drive- 
way is  lined  with  plastic -coated  palm  trees, 
and  concrete  camels  rest  near  pseudo 
waterfalls. 

The  front  entrance,  done  in  Arabian 
mosque  style,  complete  with  spirals  and 
minarets,  is  particularly  unusual.  The 
aluminum  boxoffice,  topped  with  triple 
mosque  domes,  is  surrounded  by  strong 
spotlights,  thus  giving  the  effect  of  moon- 
light regardless  of  weather  conditions. 

Four  entrances  and  four  booths  elimi- 
nate the  jamming  up  of  cars  at  the  ticket 
office.  The  latest  in  complete  boxoffice 
equipment  consists  of  ticket  machines  and 
coin  changers.  Two  cashiers  at  the  box- 
office,  four  carhops  and  eight  ramp  men, 
all  wearing  Arabian  costumes,  make  it  pos- 
sible to  handle  four  cars  at  the  same  time. 
The  ramps,  32  of  them,  are  numbered  by 
an  elevated  illuminated  sign,  making  it 
simple  for  patrons  to  locate  their  cars 
promptly.  Each  ramp  position  has  an  un- 
obstructed view  of  the  screen.  A complete 
sound  system  with  four  100-watt  ampli- 
fiers and  special  switching  network  pro- 
vide individual  amplifiers  to  each  of  the 
four  sections. 

AUDITORIUMS  ARE  POPULAR 

The  two  indoor  theatres  are  popular 
with  the  patrons.  Oscar  Brotman,  an  at- 
torney and  owner  of  the  Oasis,  said, 
“They’re  for  people  who  get  tired  of  sit- 
ting in  a car.  Also,  if  it’s  a one-car  family, 
Pop  can  go  on  to  his  bowling  game  if  he 
wants  to,  and  leave  the  wife  and  kids  here 
to  see  the  show.” 

There  are  70  luxurious  seats  in  each  of 
the  little  theatres,  and  big  picture  windows 
face  the  immense  screen.  Maroon  carpets 


12 


The  MODERN  THEATRE  SECTION 


and  draperies  blend  in  with  the  red  up- 
holstered seats.  Other  background  interior 
is  done  in  white,  making  a nice  harmoniz- 
ing color  contrast. 

The  tremendous,  all-steel  screen  tower 
provides  a picture  size  of  521/2xl25  feet. 

The  projectors,  complete  with  high-speed 
movements  and  curved,  water-cooled  gates, 
located  in  a booth  area  which  is  15x12 
feet,  service  the  outdoor  and  two  indoor 
theatres.  National  Theatre  Supply  Go., 
which  installed  the  projection  and  sound 
equipment,  was  also  responsible  for  such 
highlighting  features  as  Constellation  170 
ampere  lamps  with  13.6mm  water-cooled 
contacts,  Hertner  200/400,  208-volt  Trans- 
verter  and  rheostats,  four-inch  diameter 
lenses,  four-inch  diameter  anamorphic  at- 
tachments and  arc  slide  projectors. 

The  Oasis  is  geared  to  operate  on  the 
basis  of  12  months  of  the  year,  and  it  does. 
The  concessions  area,  the  little  theatres, 
booth  area  and  lounges  are  electrically 
heated  and  air-conditioned.  In  cold 
weather,  cars  are  provided  with  500-watt 
electric  in-car  heaters. 

SPACIOUS,  ATTRACTIVE  LOUNGES 

All  lounges,  which  are  spacious  and  fully 
equipped  with  the  newest  in  fixtures,  are 
finished  in  gray  and  white  concrete  finish 
blocks.  Venders  provide  “all  the  comforts 
of  home.”  Items  dispensed  are  combs, 
brushes,  pins,  lipsticks,  perfumes,  tooth- 
brushes and  even  such  gimmicks  as  puzzle 
games  and  Mexican  jumping  beans. 

The  Oasis  boasts  four  elegant  and  well- 
appointed  cafeterias,  which  Brotman  calls 
his  “pride  and  joy.” 

With  ceilings  of  metal  acoustical  tile 
and  parquet  floors,  the  cafeterias  provide 
a final  finishing  touch  to  the  glamorous 
Oasis.  Brotman  takes  the  cafeteria  and 
patron  food  problems  as  seriously  as  he 
does  the  films  he  shows  on  the  Oasis 
screen.  He  holds  to  first-run  films  out  of 
the  loop,  but  skipping  what  he  calls  “sex” 
pictures.  In  the  food  department  he  em- 
phasizes the  motto:  “If  we  can’t  eat  it,  no 
one  else  can  eat  it!” 

Chrome  signs  dotting  the  spacious  cafe- 
teria area  list  the  various  foods  available 
and  the  price  range.  There  is  everything  in 
plain  sight  to  round  out  a fairly  hearty 
meal  for  the  most  hungry  patron.  A great 
array  of  shiny,  modern  equipment  is  in  it- 


self an  inviting  background  for  the  various 
foods.  Pizza,  according  to  Brotman,  is  a top 
seller,  although  apple  taffy  is  also  a big 
item.  However,  hot  dogs,  hamburgers, 
French  fries,  barbecue  sandwiches,  candy 
bars,  popcorn,  carmel  corn,  drinks,  includ- 
ing coffee  and  hot  chocolate,  disappear  like 
magic. 

Patrons  have  a choice  of  six  entrances 
when  picking  up  food,  and  four  cashiers  at 
every  one  of  the  four  units  assure  rapid 
service.  Relishes  and  napkins  are  readily 
available  on  counter  stands  located 
throughout  the  concessions  building,  which 
means  those  who  wish  these  items  do  not 
hold  up  the  cafeteria  parade. 

Cardboard  trays,  which  cost  manage- 
ment around  two  cents  each,  are  used  for 
sandwiches  and  drinks. 

There’s  plenty  of  room  for  the  largest 
crowd,  and  120  feet  of  storage  space  allows 


a well-stocked  larder.  Each  of  the  four 
stations  in  the  cafeteria  has  its  own 
wanner,  and  each  is  stocked  with  all  the 
food  items.  There  are  six  sections  in  each 
of  the  warmers,  and  24  trays  of  food  in 
each  of  the  four  warmers.  Dry  heat  steam 
keeps  the  food  absolutely  fresh. 

Brotman  saw  to  it  that  the  Oasis  con- 
cessions area  lacked  for  nothing  by  way 
of  equipment.  Realizing  the  profit  in 
snacks,  he  has  a fortune  wrapped  up  in 


Another  view  of  the  entrance  to  the  Oasis,  from 
the  inside  looking  out.  The  animal  truck  will  be  a 
fixture  since  the  animals  which  appeared  in  "Swiss 
Family  Robinson"  have  been  acquired  and  will  be  a 
part  of  the  entertainment  offered  at  the  theatre. 
Wild  animal  shows  are  held  daily. 


three-section  freezers,  drink  dispensers, 
electric  automatic  deep  fryers,  coffee  dis- 
pensers, deep  freezers  for  ice  cream  bars 
and  sundaes,  and  popcorn  and  carmel  corn 
machines. 

The  pizza  dough  is  finished  in  pizza 
ovens  while  the  patron  fills  his  tray  with 
other  desired  items. 

Icemakers  eliminate  any  problems  in  the 
ice  cube  department. 

Continued  on  following  page 


The  other  two  camels  along  the  entrance  drive  are  shown  here  beside  an  impressive  desert  well  which 
has  been  designed  to  serve  as  a pseudo  waterfall. 


One  of  the  two  "little  theatres"  at  the  Oasis  which  are  carpeted  and  luxuri- 
ously seated.  Patrons  have  a clear  view  of  the  giant  screen,  which  serves  car 
and  indoor  theatre  patrons  alike,  through  the  wide  picture  window. 


Another  view  of  the  seating  area  in  the  indoor  auditorium  which  is  heated  in 
winter  and  air-conditioned  in  summer.  There  are  70  cushioned  seats  in  each 
auditorium.  No  smoking  or  refreshments  are  allowed  in  the  "little  theatres." 


BOXOFFICE  ::  July  3,  1961 


13 


The  large,  free  playground  at  the 
Oasis  provides  all  the  usual  swings, 
slides,  monkey  bars,  a merry-go- 
round,  etc.,  and,  in  addition,  some 
new  and  unusual  equipment.  The 
spring  mounted  rocking  horses  of- 
fer " bounce " os  well  as  "rock," 
and  their  casual  positioning  on  the 
play  field  adds  interest  for  the 
kiddies.  In  the  center  background 
may  be  seen  a large  combination 
climber  and  slide  with  a roofed 
tower.  Chair  swings  at  left. 


A view  of  the  pens  for  both  tame  and  wild  animals  is  shown  here.  In  the  center  background  is  the 
wild  animal  truck.  Racing  ostriches  and  camels  are  put  through  their  acts  at  the  theatre.  Also,  25  cents 
buys  a ride  on  the  elephants  or  camels. 


A BAGHDAD'  ON  THE  PRAIRIE 


Continued  from  preceding  page 

Water  fountains,  candy  venders  and 
cigaret  machines  are  installed  in  generous 
numbers.  Trash  cans  are  also  spotted 
around  the  entire  area  and,  as  a result, 
there  are  not  too  many  housekeeping  prob- 
lems. Brotman  emphasizes  sanitation,  and 
preaches  cleanliness  as  much  as  he  harps 
on  having  good,  fresh  food.  Every  half  hour 
he  has  checkers  inspect  the  concessions,  to 
see  that  every  part  is  clean.  The  entire 
floor  is  waxed  every  day,  and  once  each 
month  he  employs  a special  sanitation 
service.  The  custom  has  been  established  to 
keep  food  out  of  the  little  theatres. 

Brotman,  a real  showman  from  way 
back,  doesn’t  miss  a trick  in  proper  pro- 
motion. He  has  glass-enclosed  wall  pla- 
cards dotting  the  walls  of  the  concessions 
building,  announcing  forthcoming  produc- 
tions. Future  attractions  are  also  adver- 
tised on  circulars  placed  on  the  food  trays. 

The  Oasis  has  established  a policy  of  one 
intermission  ori  weekdays,  and  two  on  the 
weekend  period  of  Friday,  Saturday  and 
Sunday.  Sundays  the  Oasis  opens  at  5:00 
p.m.,  with  what  Brotman  calls  an  “early 
bird  show.” 

Kids  have  plenty  of  interesting  diversion 


if  they  prefer  the  playground  to  the  movie. 
There  are  swings,  merry-go-rounds,  mon- 
key bars,  slides  and  rocking  horses.  Re- 
cently Brotman  “imported”  a group  of 
animals  which  appeared  in  the  film  “Swiss 
Family  Robinson.”  As  an  added  attraction, 
a race  track  for  ostrich  races  has  been 
built.  Twenty-five  cents  will  buy  a ride  on 
the  elephants. 

Admission  to  see  the  movie  at  the  Oasis 
is  $1.25,  whether  the  attraction  is  viewed 


CREDITS:  Arc  spotlights:  Strong  • Coin  chang- 
ers: Johnson  • Concessions  equipment:  Savon  Star 
warmers,  Selmix  dispensers,  Glenco  Guardian  freez- 
ers, Cecilware  Commodore  coffeemakers,  Kelvinator 
deep  freezer,  Cretors  popcorn  and  carmel  corn 
machines,  Hotpoint  pizza  ovens,  Scotsman  ice- 
makers,  Halsey  Taylor  water  fountains,  Sturdy 
Kwicky  trays  • Lamps:  Constellation  170  • Play- 
ground equipment:  Miracle  • Projectors:  Simplex  • 
Rectifiers:  Hertner  Transverter  • Screen:  Selby  • 
Ticket  machines:  General  Register  • Vending 

machines:  Mechanical  Servants  • Carpet:  Laurel  • 
Auditorium  chairs:  American  Seating,  Ace  Seating 
& Upholstering  • In-car  heaters:  Eprad,  National 
Theatre  Supply  • Concrete  camels  and  nomad: 
Silvestri. 


from  a car  or  one  of  the  little  theatres. 
Children  up  to  12  years  of  age  get  in  free. 
Herb  Jorgenson  is  manager  of  the  theatre, 
and  Mrs.  Lois  Jorgenson  is  major  domo  in 
the  concessions  department. 

Associated  with  Brotman  in  the  owner- 
ship of  the  Oasis  are  brothers  Leonard  H. 
and  Ben  E.  Sherman,  realtors  and  builders. 

Brotman  is  an  attorney,  specializing  in 
zoning  and  was  a charter  member  of  Allied 
Theatres  of  Illinois.  Now  only  44,  he  man- 
aged and  operated  four  theatres  before  he 
was  21  years  old,  and  has  been  associated 
with  12  theatres  in  the  last  20-odd  years. 
He  was  a winner  of  two  national  contests 
on  exploitation  and  one  Chicago  contest. 
He  also  conceived  and  built  the  Tower 
Cabana  Club. 

Now  that  Brotman  has  his  finger  back 
in  the  motion  picture  business,  the  Oasis  is 
just  a beginning.  He  is  planning  big  things 
on  the  Oasis  grounds,  and  he  still  has  lots 
of  room  to  work  in. 


The  equipment  in  the  large,  1 5x1 2-foot  projection 
room  in  the  main  building  at  the  Oasis  serves 
patrons  of  both  the  drive-in  area  and  the  two  audi- 
toriums. The  projectionist  is  Jim  Smiley. 


14 


The  MODERN  THEATRE  SECTION 


There's  an  Oasis  of  Refreshments,  Too  ! 


Four  identical  cafeteria  lines  are  located  in  the  large  concessions  building  at  the  Oasis  Drive-In. 
Cashiers  at  the  end  of  every  line  assure  speedy  checkout,  and  movement  through  the  lines  is  not 
delayed  because  condiments  and  napkins  are  available  on  stands  throughout  the  building.  The  attrac- 
tive cafeteria  has  a ceiling  of  metal  acoustical  tile  inset  with  broad  bands  of  lighting.  Note  the 
easel  at  extreme  right  used  for  coming  attraction  displays. 


* * 


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The  exterior  of  the  105-foot-long  central  building  which  houses  the  cafeteria  across  the  rear,  and  the 
two  indoor  auditoriums  on  either  side  of  the  projection  room  and  manager's  office.  Restrooms  are  also 
located  in  this  building  and  are  spacious  and  equipped  with  the  latest  in  fixtures.  Venders  in  the 
lounges  dispense  combs,  brushes,  pins,  lipsticks,  perfumes,  toothbrushes  and  gimmicks  such  as  puzzle 
games  and  Mexican  jumping  beans. 


The  new  drive-in's  highway  attraction  board  shows  the  Arabian  influence  in  the  tile  of  its  pylon.  To 
the  left  is  a large  sign  advertising  elephant  and  camel  rides  and  wild  animal  show  times.  To  the  right 
is  a group  of  palm  trees  and  two  camels  along  the  approach  drive  which  swings  around  and  back  to 
the  minareted  boxoffice  to  be  seen  in  the  center  rear  of  the  picture. 


DRIVE-IN  THEATRE  CAR  COUNTER 

Note  dials  of  TWO  Veeder-Root  counters. 


Each  driveway  past  "Box-Office" 

COUNTED  ON  SEPARATE  COUNTER 

Comes  complete  with  cumulative  counters, 
driveway  treadles  and  ALL  parts  at  $ 99.50 
With  turn-back  to  zero  counters  $114.50 
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BOXOFFICE  ::  July  3,  1961 


A Screen  Tower  of  Unusual 
Design  for  Trinidad  s 
Third  Drive-In  Theatre 

By  J.  GRINDROD 

An  interesting  and  unusual  steel  struc- 
ture has  recently  been  shipped  from  Great 
Britain  to  Trinidad,  West  Indies,  to  support 
the  screen  to  be  erected  at  the  island’s 
third  drive-in  cinema  to  be  opened  in  the 
near  future  at  Point  Fortin.  Drive-in  cine- 
mas are  becoming  very  popular  in  the 
West  Indies. 

Made  by  Sanders  and  Forster  Ltd.,  of 
Barking,  Essex,  England,  the  new  structure 
is  set  at  an  agle  of  7°  to  the  vertical  and 
consists  of  12  ribs,  each  74  feet  high,  with 
horizontal  steel  channel  members  stretch- 
ing across  the  full  width  to  support  the  flat 
asbestos  sheet  screen  which  measures  110 
feet  wide  by  54  feet  high. 

ALL-WELDED  CONSTRUCTION 

The  steelwork,  which  was  specially  de- 
signed by  Sanders  & Forster’s  own  design 


Front  view  of  the  new  screen  tower  for  the  Point 
Fortin  Drive-In  Cinema,  Trinidad's  third,  showing 
the  sheet  asbestos  screen  itself.  The  structure  is 
set  at  an  angle  of  7°  to  the  vertical. 

staff,  is  of  all-welded  construction,  and 
arrangements  were  made  for  the  minimum 
amount  of  simple  site  bolting  to  facilitate 
easy  erection. 

The  ribs  were  designed  as  vertical  canti- 
levers and  each  rib  member  was  broken 
down  into  three  convenient  sections.  The 
sides  of  these  sections  were  fully  pre- 
fabricated leaving  only  the  front  and  back 
lacing  members  to  be  site-bolted  to  form 
the  complete  box. 

This  method  of  design  and  breakdown 
permitted  the  whole  structure,  weighing 
approximately  30  tons,  to  be  shipped  flat 
and  to  occupy  a relatively  small  cubic  area 
in  relation  to  the  weight. 

To  supp®rt  a bosun’s  chair  or  cradle  for 
general  maintenance  work  and  repainting 
the  screen’s  surface,  a small  cantilevered 

Continued  on  page  22 


We’ll  be  making 
your  in-a-car 
speakers  in  1970 

whatever  happened  to 
the  many  companies 
making  them  in  1955? 

Nothing  is  quite  so  costly  as  pur- 
chasing speakers  that  won't  stand 
rugged  use  and  conditions.  But  it's 
even  worse  to  find  out  that  parts  and 
repair  service  are  no  longer  obtain- 
able. This  is  no  exaggeration.  In 
the  past  ten  years  about  30  com- 
panies that  once  made  speakers  have 
either  gone  out  of  business  or  have 
ceased  to  manufacture  speakers. 


That’s  why  we'd  suggest  that  the 
next  time  you  buy  speakers,  better 
talk  to  the  old  reliable,  Ballantyne,  a 
solid  manufacturer  of  theatre,  sound 
and  projection  equipment  since  1932. 


allantyne 

BALLANTYNE  INSTRUMENTS  AND  ELECTRONICS,  INC. 


A DIVISION  OF  ABC  VENDING  CORPORATION 


1712  JACKSON  ST. 


OMAHA  2,  NEBRASKA 


MODERNIZE 

Your  Old  Swing 

with  this  special 

MIRACLE 

ADAPTER 


MIRACLE  GLIDER  AM  steel 
framework  with  realistic  horses’ 
heads  formed  of  heavy  plastic. 
Shipped  complete  with  arms 
and  hangers. 


MIRACLE  FLYING 
HORSE  Molded  of 
heavy  duty  fiber 
glass  in  perma- 
nent solid  colors. 
Complete  with 
chains  and 
hanger. 


MIRACLE  HOBBY 
HORSE  Lots  more 
fun  than  a swing. 
Same  features  as 
Miracle  Glider. 
Comes  complete 
with  chains  and 
hanger. 


SAVE  TIME — ORDER  DIRECTLY  FROM  THIS  AD 


MIRACLE  EQUIPMENT  CO.,  Grinned,  Iowa 

Please  ship  at  once  Miracle  Adapters  @ $9.50  plus:  j 

Miracle  Hobby  Horses  @ $38.80  | 

Misacle  Flying  Horses  @ $46.85  | 

....  Miracle  Gliders  @ $57.00  | 

All  prices  are  F.O.8..  Grinnell,  Iowa.  Complete  satisfaction  guaranteed  or 
money  back.  Complete  instructions  supplied.  1 

SIGNED J 

DRIVE  IN  THEATRE  I 

SHIP  TO 

□ Check  enclosed  (freight  charges  collect)  □ Bill  me. 


16 


The  MODERN  THEATRE  SECTION 


POPCORN  S-A-POPPIN  IN  TWO  ART  HOUSES 


Two  California  Exhibitors 
Break  the  Snob  Barrier 
In  Their  Type  of  House 

P opcorn  in  an  art  theatre?  Movie 
connoisseurs  and  heaven  forbid!  However, 
regardless  of  the  concept  of  nothing  but 
coffee,  and  perhaps  cookies,  in  the  art 
house,  there  are  two  exhuberant  California 
art  house  managers  who  are  enjoying  the 
merry  jingle  of  their  cash  registers  as  then- 
patrons  partake  of  the  offerings  of  their 
enlarged  refreshment  operations.  They  are 
Gerry  Drew,  manager  of  the  Steinbeck,  and 
Bob  Horton,  manager  of  the  Hill,  in  Mon- 
terey, Calif. 

FANTASTIC  SALES  INCREASE 

Despite  the  fact  that  both  theatres  show 
mostly  foreign  and  art  films,  the  con- 
cessions business  has  been  booming  right 
along.  A fantastic  increase  in  sales  was 
noted  when  popcorn  was  first  introduced 
at  the  Steinbeck  six  months  ago  by  Drew 
and  owner,  Kirk  Erskine. 

Concessions  sales  at  the  Hill,  since  Er- 
skine took  over  the  theatre  in  December 
1960,  have  made  a fantastic  400  per  cent 
gain.  Under  the  previous  owners,  the  Hill 
concessions  consisted  of  a candy  counter, 
with  a small  variety  of  bars,  and  a small 
beverage  container,  made  of  glass,  and 
filled  with  ice  and  drink.  Average  drink 
sales  were  from  four  to  six  a night.  When 
Horton  put  in  a regular  Coke  and  orange 
fountain  dispenser  the  average  drink  sales 
went  from  30  to  80  per  week  night,  and  the 
weekend  average  (Saturday  and  Sunday) 
went  to  150  drinks  per  night. 

Erskine  says  that,  despite  the  fact  that 
both  theatres  are  art  houses,  the  conces- 
sions business  is  on  a par,  if  not  better,  than 
many  regular  film  houses. 

NOT  A SINGLE  COMPLAINT 

“Our  customers  are  varied,”  he  pointed 
out.  “An  artist  might  walk  up  to  the  coun- 
ter and  have  a Coke,  or  a dowager  might 
ask  for  popcorn.  To  date,  not  one  person 
has  complained  about  concessions  and  pop- 
corn in  our  art  theatres.  In  fact,  our  cus- 
tomers are  asking  us  to  put  in  doughnuts!” 

Layout  and  design  of  the  refreshment 
counters  in  both  theatres  were  devised  by 
Drew  and  Horton. 

Previously,  the  Steinbeck  had  a small 
coffee  bar  in  the  lobby.  Now,  adjoining  this 
in  a formerly  empty  space  is  a large,  Cali- 
fornia rustic-style  refreshment  bar,  with 

Continued  on  following  page 


In  this  space,  "nothing"  used  to  be — now,  a large,  rustic-style  candy  counter  serves  the  patrons  of 
the  Steinbeck  Theatre,  Monterey,  Calif.  Although  the  theatre  shows  art-type  films,  the  sales  of  pop- 
corn per  customer,  and  Cokes,  is  equal  to  any  regular-run  theatre  on  the  Monterey  Peninsula.  Gerry 
Drew,  manager,  looks  out  from  behind  the  well-stocked  counter.  "Snoopy"  (a  figure  from  the 
" Peanuts “ comic  strip)  on  top  of  the  popcorn  warmer  asks,  " How  About  Buttered  Popcorn?"  On 
the  far  right,  peeking  out  from  a candy  display,  a masked  bandit  cutout  declares  "REACH  for  a 
big  Coke!"  The  little  characters  in  "Peanuts"  strip  are  great  favorites  with  the  Hill  clientele,  and 
in  addition  to  "Snoopy,"  there  are  figurines  of  Mildred,  Charlie  Brown,  Linus,  etc.,  on  display. 


Bob  Horton,  manager  of  the  Hill  Theatre  in  Monterey,  stands  behind  his  three  "pets,"  the  post-mix 
dispenser,  candy  counter  and  popcorn  warmer.  When  Horton  took  over  the  art  house,  only  candy 
and  coffee  were  offered.  Horton  had  the  new  equipment  installed  and  trebled  his  stock  of  candy. 
The  rise  in  sales  was  terrific,  as  patrons  flocked  to  buy  popcorn,  Coke  and  candy  in  an  atmosphere 
that  usually  spells  "verboten"  to  such  commodities.  The  usual  piping  hot  coffee  is  also  sold. 


BOXOFFICE  ::  July  3,  1961 


17 


POPCORN  S A-POPPIN  IN  ART  HOUSES 

Continued  from  preceding  page 

the  design  blending  the  counter  in  with  the 
heavy  beamed  ceiling  and  a large  brick 
fireplace.  The  counter  area  is  ten  feet  deep 
and  22  feet  wide,  complete  with  the  Coke- 
orange  machine,  popcorn  warmer,  coffee 
machine  and  candy  case.  Three  murals  of 
Switzerland  scenes  decorate  the  backbar. 

An  added  attraction  is  the  attractive 
concessions  attendant  who,  like  the  films 
shown  at  the  Steinbeck,  is  also  an  “im- 
port”; all  the  way  from  the  Philippine 
Islands,  Miss  Marmelly  Figuerres. 

REDESIGNED  COUNTER 

At  the  Hill  Theatre,  the  former  sparsely 
stocked  candy  counter  was  redesigned  by 
Horton  and  is  now  15  feet  long  and  seven 
feet  wide,  complete  with  popcorn  warmer, 
drink  machine  and  coffeemaker.  It  is  con- 
nected to  the  boxoffice,  which  is  inside  the 
lobby,  and  is  also  designed  to  serve  street 
traffic  of  the  nearby  shopping  center. 

The  popcorn  warmers  are  from  Pembrex 
Theatre  Supply  of  Los  Angeles,  post-mix 
drink  machines  are  Selmix,  coffeemakers 
are  Hills  Bros,  and  counters  are  from 
United  Theatre  Supply. 

Both  theatres  are  part  of  the  Kindair 
circuit  owned  by  Bruce  Matson  and  Ers- 
kine.  Both  have  been  given  feature  editorial 
presentation  in  the  Modern  Theatre  Buy- 
ers’ Directory  and  Reference  Issue,  the  Hill 
on  Oct.  19,  1959,  and  the  Steinbeck  on  Oct. 
17,  1960.  The  Steinbeck,  with  those  beamed 
ceilings  and  the  big  brick  fireplace  is 
located  in  a former  fish  cannery  on 
Cannery  Row. 

These  unus-ual  theatres  enjoy  the  unusual 
good  fortune  of  having  as  their  relief  man- 
ager, Bill  Dorman,  who  is  also  managing 
editor  of  the  leading  local  weekly  news- 
paper, which  has  been  a great  help  in 
making  newspaper  people  understand  the 
problems  of  the  theatre  business.  What’s 


SNO-MASTER 

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ARE  fi/G  BUSINESS 

Give  you  400%  PROFIT 

Cash  in  with 
S N O-MASTER! 
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more  a week 
selling  delicious 
S N O-MASTER 
SANITARY  SNO- 
CONES  & SNO- 
BALLS.  USES 
only  1 sq.  ft.  of 
space.  Meets 
Health  Depart- 
ment regulations. 
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Catalog  and 
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and  name  of 
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tributor 

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124  BX  Hopkins  Place  Baltimore  1,  Md. 


more,  Dorman  is  an  accomplished  photog- 
rapher, as  the  photos  on  the  preceding  page 
will  show. 

Both  Drew  and  Horton  actively  super- 
vise their  concessions  operations.  For  them, 
the  gamble  of  “popcorn”  in  an  art  house 
has  paid  off  with  a high  return  from  their 
steadily  increasing  theatre  patronage.  Both 
managers  feel  great  at  “breaking  the  snob 
barrier”  in  their  type  of  house. 


Colas  Lead  Drink  Parade 

Soft  drink  preferences,  as  reported  by 
the  Bureau  of  Advertising,  are:  Colas,  58%, 
ginger  ale,  10%,  lemon  and  lime,  7%;  root 
beer,  7%;  orange,  6%;  sparkling  water, 
3%;  grape,  2%;  all  others,  7%. 


Pepsi  Tapes  Available 

A new  marketing  tool  for  boosting  Pepsi- 
Cola sales  in  drive-in  theatre  audiences  is 
now  available,  according  to  an  announce- 
ment by  the  National  Sales  Department’s 
Theatre  Sales  Division. 

It  is  a music  tape  containing  a full  hour 
of  pre-show  music  and  incorporating  at 
least  four  new  Pepsi  “Think  Young”  com- 
mercials. There  are  15  minutes  of  inter- 
mission music,  divided  by  two  commercials; 
15  minutes  of  departure  music  with  one  last 
commercial. 

The  tapes  are  available  from  Mercury 
Advertising  and  Drive-In  Theatre  Record- 
ing Service  and  are  replaced  every  second 
week. 


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help  you  make  an  instant  success  of  this  high-profit 
business  at  amazingly  low  cost  to  you.  A golden  oppor- 
tunity for  theatre  owners,  restaurant  men,  concession- 
aires, playground  or  swimming  pool  operators  ...  or 
those  wishing  to  build  a new  business.  Write  or  phone 
today  for  complete  information  about  VIRGA'S  SUC- 
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18 


The  MODERN  THEATRE  SECTION 


NAC  Adds  22  New  Members 
In  Its  Current  Membership 
Drive,  Gage  Announces 

Edwin  Gage,  first  vice-president  and 
membership  chairman  of  the  National 
Ass’n  of  Concessionaires,  has  announced 
the  addition  of  22  firms  to  the  NAC 
membership  roster,  representing  ten  con- 
cessionaires, one  broker,  two  jobbers,  seven 
suppliers  and  two  equipment  manu- 
facturers. 

The  new  members  are: 

Walter  K.  Kraatz,  ABC  Service,  Newton, 
Mass.;  C.  S.  Baker,  All  Weather  Roller 
Drome,  Inc.,  Nashville,  Tenn.;  Carl  M. 
Belding,  Catering,  Las  Vegas,  Nev.;  Tom 
Brown,  Whitefish  Point,  Mich.;  C.  R. 
Keathley,  Dodge  State  Park  No.  4,  Pontiac 
18,  Mich.;  R.  E.  Koinis,  Gladieux  Corp., 
Toledo,  Ohio;  Edward  Ellis  jr.,  Holland 
State  Park  Concession,  Grand  Rapids, 
Mich.;  R.  Carr,  Indianapolis  Sports  Serv- 
ice, Cleveland,  Ohio;  James  R.  Scherrer, 
Memorial  Coliseum,  Portland,  Ore.;  D.  T. 
Broun  jr.,  Phillipsburg  Drive-In  Theatre, 
Phillipsburg,  Kas.;  Edwin  M.  Kerner,  Pic 
Corp.,  Newark,  N.  J. 

Continuing:  Leon  Goldsmith,  The 

Ritchie  Co.,  Los  Angeles,  Calif.;  John  P. 
Costello,  The  Seven-Up  Co.,  St.  Louis,  Mo.; 
Raymond  J.  Gorman,  Waterloo  State  Park, 
Lansing,  Mich.;  Virgil  E.  Pierson,  Alabama 
State  Fair  Grounds,  Birmingham,  Ala.; 
Martin  L.  Greenfield,  Circus  Cotton 
Candyman,  New  Hyde  Park,  N.  Y.;  Robert 
J.  Smith,  Clark  Products,  Inc.,  Chicago, 
111.;  Fred  Schonlau,  F & F Laboratories, 
Chicago,  111.;  Gill  A.  Centioli,  Gill’s  Supply 
Co.,  Seattle,  Wash.;  Stanley  F.  Edelman, 
Golden  Palace  Food  Products,  New  York, 
N.  Y.;  William  H.  Jacobs,  Jet  Spray  Cooler, 
Inc.;  Waltham,  Mass.;  and  F.  E.  Magen- 
heimer,  Mason,  Au  & Magenheimer  Con- 
fectionery Manufacturing  Co.,  Inc.,  Mine- 
ola,  Long  Island,  N.  Y. 


TO  FILL 
POPCORN  BAGS 
AND  BOXES  WITH 
THE  NEW  PATENTED 

SPEEDSCOOP 

THOUSANDS  OF 
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NOW! 

END 

COFFEE 

WASTE 


Save  money.  No  stale  or 
left-over  coffee  when  your 
coffeemaster  is  an  E-I 
WAY  automatic.  Coffee's 
fresh,  hot  and  ready  oil 
the  time.  Get  the  facts — 
write  now: 

STEEL  PRODUCTS  CO. 

40  8th  A ve„  S.W. 

Cedar  Rapids,  Iowa 


Get  Acquainted  Offer! 


We  want  you  to  try  our  New,  Improved.  Beef  or  Pork  in  Barbecue  Sauce  . . . 
prove  to  yourself  how  good  it  is.  Write  on  your  letterhead  or  diner’s  check 
for  your  choice  of  a free  30-oz.  can  of  either  Beef  or  Pork  in  Barbecue  Sauce 
(include  name  of  food  distributor  from  whom  you  buy  canned  foods). 

Silver  Skillet  Beef  or  Pork  in  Barbecue  Sauce  are  never  thin.  A 30-oz.  can. 
makes  15  generous  2-oz.  sandwiches.  It  is  the  only  barbecue  that  can  be  served 
without  a napkin!  Send  for  your  free  sample  30-oz.  can  of  either  product 
today.  Offer  limited  to  one  sample. 


Bonus  Offer! 


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k in  Barbecue  bauce 

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MOVIE  TRAILERS  FEATURING  BARBECUE  DISHES  AVAILABLE 
Write  to:  SILVER  SKILLET  FOOD  PRODUCTS  CO.,  BOX  168,  SKOKIE,  ILL. 


BOXOFTICE  ::  July  3,  1961 


19 


Members  of  the  National  Ass'n  of  Concessionaires'  board  of  directors  met  for  their  midyear  conference 
at  the  Executive  House,  Chicago,  recently.  They  are,  from  left:  (Seated)  Melville  B.  Rapp,  Continental- 
Apco,  Inc.,  director-at-large;  Edwin  Gage,  Walter  Reade,  Inc.,  first  vice-president  and  membership 
chairman;  Augie  J.  Schmitt,  Houston  Popcorn  & Supply  Co.,  executive  vice-president  and  1961  general 
convention  chairman:  Spiro  J.  Papas,  Alliance  Amusement  Co.,  president;  Harold  F.  Chesier,  Theatre 
Candy  Distributing  Co.,  second  vice-president;  and  Norman  Wasser,  The  Pepsi-Cola  Co.,  supplier  di- 
rector; (Standing)  are:  H.  E.  Chrisman,  Cretors  and  Co.,  equipment-manufacturing  director;  Russell 
Fifer,  executive  director,  NAC;  Jack  O'Brien,  New  England  Theatres,  theatre  concessionaire  director; 
James  O.  Hoover,  Martin  Theatres  of  Georgia,  regional  vice-president;  Larry  Blumenthal,  Flavo-Rite 
Foods,  director-at-large;  Edward  S.  Redstone,  Northeast  Drive-In  Theatre  Corp.,  theatre  concessionaire 
director;  Floyd  Bennett,  Tarkio  Popcorn  Co.,  popcorn  processor,  manufacturer-wholesale  and  merchan- 
diser director;  Rufus  Harris,  Blevins  Popcorn  Co.,  director-at-large;  Sydney  Spiegel,  Super-Pufft  Pop- 
corn Ltd.,  regional  vice-president;  William  E.  Smith,  executive  director.  The  Popcorn  Institute;  John 
S.  Bowman,  executive  secretary,  National  Ass'n  Amusement  Parks,  Pools  and  Beaches;  and  James 
McHugh,  editor,  Amusement  Business. 


NAC  Members  Indicate 
Great  Interest  in  an 
Industry  Ethics  Code 

Members  of  the  board  of  directors  of 
the  National  Ass'n  of  Concessionaires, 
meeting  in  Chicago  recently  for  the  mid- 
year meeting,  were  told  that  the  tabulated 
results  of  the  Membership  Service  Ques- 
tionnaire returned  by  members  indicated 
an  almost  unanimous  interest  in  the  de- 
velopment of  a Code  of  Ethics  for  Conces- 
sionaires. 

SEAL  OF  APPROVAL 

The  public  relations  committee,  with 
James  McHugh,  editor  of  Amusement  Busi- 
ness as  ex  officio  member,  is  already  work- 
ing on  this  assignment  which  may  later 
develop  into  a Seal  of  Approval  to  be  given 
to  those  concessionaires  who  can  meet  the 
prescribed  standards. 

Simplified  accounting  aids  and  some 
comparative  sales  reports  are  being  studied 
by  a special  committee  composed  of  Chair- 
man Jack  O’Brien,  New  England  Theatres; 
James  O.  Hoover,  Martin  Theatres  of 
Georgia;  Edward  S.  Redstone,  Northeast 


Drive-In  Theatres  Corp.,  and  Russell  Fifer, 
ex  officio. 

Plans  for  the  annual  convention  program 


in  New  Orleans  and  the  trade  show  spon- 
sored jointly  by  NAC  and  Theatre  Owners 
of  America  were  outlined  and  every  effort 
is  being  made  to  secure  outstanding 
speakers  on  topics  of  greatest  interest  to 
concessionaires. 

Time  was  given  at  this  well-planned,  all- 
day conference  for  discussion  of  needs  of 
NAC  members  for  added  services  in  line 
with  current  trends  in  this  rapidly  chang- 
ing industry. 

All  members  left  with  definite  assign- 
ments of  work  to  be  done  in  planning  the 
convention  and  trade  show  and  committee 
work  for  the  general  association  program. 


Use  Readers'  Service  Bureau  coupon 
found  on  page  23  for  more  information 
about  products  described  in  this  issue. 


butter  dlSpeTlSer  SERV-O-MAT  with  its  revolving  bowl,  flashing  sales 

message,  colorful  front,  and  gleaming  chrome  finish  is  a 
bright  attraction  for  the  sale  of  buttered  popcorn. 

Simple  one-hand  operation  dispenses  a drip-proof 
amount  of  butter  at  the  touch  of  the  dispenser  bar,  allows 
up  to  75  servings  per  minute. 

SERV-O-MAT  easy  to  clean  . . . manufactured  by 
craftsmen  with  over  10  years  experience  in  the  building 
of  butter  dispensers. 

Patented  SERV-O-MAT  is  built  to  serve  you  eco- 
nomically and  efficiently  and  to  increase  your  profits 
by  250%. 

Modernize  your  concession  area  and  join  the  profit 
parade  by  ordering  SERV-O-MAT  now. 

SPECIFICATIONS  Height  — 14".  Width  — 11",  Depth  — 17'/4",  Electrical  . . . AC; 
120  Volt;  1150  W.  standard  grounded  plug.  Shipping  Weight:  32  lbs. 


BUTTER  K1ST  CUPS  . . . GIVE 
YOUR  BUTTER  CORN  SALES 
' BUY  APPEAL"- OROER  NOW! 


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TREMENDOUS  PROFITS!! 

Now  Fresh  Fruit  Sundaes,  Pineapple  and 
Strawberries  from  stainless  steel  pans! 

Both  juices  for  snow  cones  and  fresh  fruit 
for  sundaes  dispensed  from  one  machine 

HERE'S  HOW  TO  MAKE 

BIG  MONEY  WITH  "SNOW 


No  Pulleys! 
No  Oiling! 


Distributors  of  fomous 
Victor's  QUICK  MIX  dry 
flavor  concentrates. 

FREE  SAMPLES 
WITH  EACH  MACHINE 


MAGIC" 

THE  NEW  SNOW 
CONE  MACHINE 

Capacity.  50  cones 

every  30  seconds. 

The  Bert's  "SNOW 
MAGIC”  machine 
combines  eye-appeal- 
ing beauty  with  per- 
fect mechanical  per- 
formance and  large 
capacity.  "Snow 
Magic”  is  easy  to 
operate  and  is  Fully 
Automatic.  A Snow 
Cone  costs  l'/i  to 
l'/2c  and  usually 
sells  for  10c  ..  . 
that's  profit! 


SAMUEL  BERT  MFG.  CO 

Fair  Park  Station,  Box  7803,  DALLAS, 


TEXAS 


20 


The  MODERN  THEATRE  SECTION 


New  Water-Ice  Novelty 
With  Unique  Drip  Shield 


"Lickity-Split,”  a tasty,  frozen  water-ice 
novelty  with  the  exclusive  “drip-shield” 
which  prevents  the  usual  messiness  when 
eating  has  recently  been  introduced  by 
Marian  Co.  Designed  to  be  made  on  loca- 
tion by  concessions  operators,  it  is  ex- 
tremely simple  to  prepare.  A liquid  mix  is 
poured  into  a 6-oz.  paper  cup,  the  drip- 
shield  lid  is  snapped  on,  stick  is  inserted 
and  the  item  then  frozen  hard.  The  cup  is 
removed  when  eating  and  the  melted  por- 
tion of  the  ice  falls  into  the  drip-shield, 
not  on  fingers  or  clothing.  The  special, 
plastic,  snap-on-lid  also  prevents  spillage 
when  cup  is  accidentally  tipped  over  before 
it  is  frozen.  Likety-Split  is  available  in 
four  popular  flavors.  The  new  frozen 
novelty  is  proving  to  be  a hit  with  the  kids 
because  it  lasts  30  minutes  or  longer,  and 
with  parents  because  it  can  be  eaten  with- 
out the  usual  messiness. 


New  Floor  Matting  Is  Made 
In  Sections  Instead  of  Links 


Now  available  from  American  Mat  Corp. 
is  American  Counter  Step,  an  entirely  new 
concept  in  floor  matting  wherein  the  vinyl 
components  are  sections  instead  of  links. 
These  sections  are  woven  on  heavy  galvan- 
ized spring  steel  wire.  Alternate  rows  of 
fine  corrugations  and  coarse  corrugations 
are  used  across  the  entire  width  of  the  mat. 
The  mat  has  excellent  dirt-removal  and 
drainage  qualities,  is  non-porous,  reversible 


EQUIPMENT  & DEVELOPMENTS 


1H8 


FOR  MORE 
INFORMATION 

Use  Readers' 

Bureau  Coupon  on  Page  23 


and  easily  cleaned.  It  is  grease-resistant 
and  is  ideal  for  entrances  and  as  a traffic 
director.  It  is  also  highly  applicable  for 
the  working  areas  behind  concessions 
stands  or  drive-in  cafeteria  counters.  The 
sections  come  in  12  brilliant  colors,  plus 
black,  permitting  the  creation  of  colorful 
designs.  The  5/16"  thickness  makes  it  ideal 
where  there  is  little  door  clearance.  Sizes 
may  be  in  any  width  up  to  six  feet  includ- 
ing nosing,  and  any  length  practical  for 
handling.  Reinforced  nosing  is  used  on  the 
approach  ends  of  the  mat  and  plain  nosing 
or  tubing  on  the  sides. 


Attractive  Children's  Slide 
With  Special  Safety  Features 

Miracle  Equipment  Co.’s  Trail  Blazer 
slide  has  particular  appeal  for  children 
with  its  starting  chute  which  also  prevents 
them  from  standing  up.  The  colorful,  all- 
weather  Fiberglas  slide  has  a 16-gauge, 


stainless  steel  bedway  and  wide  walkup 
stairs  with  no-slip  treads.  Available  in  two 
popular  sizes. 


Wider  Range  of  Objective 
Lenses  for  Slide  Projectors 

Strong  Electric  Corp.  has  announced  that 
an  expanded  range  of  objective  lenses  is 
available  for  the  Universal  arc  slide  projec- 
tor. Heretofore,  a choice  was  offered  in  the 
range  of  6V2  to  25  V4  inches.  There  have 
now  been  added  22,  24,  26  and  30-inch  sizes. 

Weed  Killer  Protects  Drive-Ins 
From  Destructive  Growths 

Every  kind  of  destructive  weed  is  de- 
stroyed by  Dolge  SS  Weed-Killer,  accord- 
ing to  the  manufacturer,  C.  B.  Dolge  Co. 
The  weed  killer  protects  drive-in  theatres 
against  all  such  undesirable  growth,  and 
prevents  destruction  of  blacktop  surfaces, 
ramps  and  road  shoulders.  It  also  prevents 
rotting  out  of  wood  fencing  and  rusting 
out  of  metal  barriers  and  speaker  posts. 
One  easy  application  of  SS  Weed-Killer  in 
a 1-20  solution  is  sufficient  to  correct  any 
weed  problems  and  will  sharply  reduce  the 
cost  of  maintenance  and  repairs.  Not  only 
drive-in  theatre  owners,  but  also  indoor 
exhibitors  can  benefit  by  this  weed  killer, 
which  keeps  weeds  out  throughout  the 
season,  where  they  are  located  in  suburban 
areas  with  landscaped  areas  surrounding 
their  houses.  The  manufacturer  says  the 
product  is  very  economical  as  it  goes  a long 
way. 


Claims  made  for  products  described  editorially 
on  this  and  other  pages  are  taken  from  the 
manufacturers'  statements. 


Light  Control  Systems 
Now  Have  U.L.  Approval 


With  the  Underwriters  Laboratories 
approval  of  their  “SCR”  Dimmer  in  4,  5 
and  6 KW  capacities,  Kliegl  Bros,  be- 
comes the  first  manufacturer  to  offer  a 
complete,  solid-state,  electronic  lighting 
control  system  with  a U-L  label.  This 
photo  shows  a typical  example  of  an 
“SCR”  dimmer  bank  and  remote  control 
console  that  could  be  used  in  theatres. 
The  control  console  (inset)  may  be  located 
remotely  from  the  rest  of  the  system.  Be- 
cause the  signal  current  for  this  install- 
ation is  only  24  volts  D.C.,  light  duty  cable 
is  used  to  connect  the  potentiometers  and 
the  dimmers,  to  give  the  systems  high 
flexibility.  U-L  approved  3,  10  and  12 
KW  “SCR”  dimmers  will  also  be  avail- 
able in  the  immediate  future. 


BOXOFFICE  ::  July  3,  1961 


21 


Big-Time  Prizes  to  Theatre 
Concessions  Managers  Who 
Win  Pepsi-Popcorn  Contest 

Breathes  there  a theatreman  with  mer- 
chandising spirit  so  dead  Uo  paraphrase) 
that  he  doesn't  want  to  sell  more  popcorn 
and  soft  drinks? 

The  answer  must  surely  be  no!  But,  to 
add  an  additional  fillip  to  the  increased 
revenues  such  sales  would  mean,  Pepsi- 
Cola Co.  is  offering  20  big  prizes  to  the- 
atre concessions  managers  in  the  United 
States  and  Canada  who  turn  in  the  top 
merchandising  promotions  for  “Pepsi  ’n 
Popcorn  Month”  during  July. 


Pepsi-Cola  Co.  is  furnishing  theatre  concessionaires  with  a variety  of  colorful  point-of-purchase 
display  material  to  help  them  produce  more  sales  of  the  companion  items  during  the  big  "Pepsi  'n 
Popcorn  Month"  and  its  " Profits-a-Poppin " merchandising  prize  contest  campaign  for  exhibitors. 


First  prize  is  a free  air  trip  to  Europe  for 
two,  plus  $500  in  cash.  Second  prize  is  a 
1961  Dodge  Lancer  compact  station  wagon. 


In  addition,  third  to  tenth  prizes  will  be 
$100  U.  S.  Savings  Bonds  and  11th  to  20th 


USE  UP  th.se  CARBONS! 


Full  Refund 
if  not  100% 
Satisfied 


CALI  CARBON  COUPLERS 
Let  You  Burn  All  the  Carbon 

" They're  Expendable " 

The  most  popular  carbon  saver.  Used  by  more 
theatres  than  ALL  other  makes  COMBINED. 

Per  Hundred,  postpaid:  Not  Packed  in 
Mixed  Sizes. 

6mm  $2.25  8mm  $2.75 

7mm  $2.50  9mm  $3.25 

No  worrying  about  injury  to  high  priced  car- 
bon savers.  Burn  ’em  up,  you  still  profit 

The  WORLD'S  LARGEST  Producer  of  Carbon  Savers 

At  all  progressive  houses. 


FOR  ROTATING  CARBONS 
10mm  or  11mm  EXTENDER  KITS 
Complete  for  2 lamps  $8.50 

They  save  25%  or  more  of  carbon  costs. 


Most  economical  carbon  saver  you  ever  used1 

CALI  Products  Company 

3719  Marjorie  Way  Sacramento  20,  Calif 


HEYER- SHULTZ 

TOP  SCREEN  ( ’ YEAR 

UNBREAKABLE 

ILLUMINATION  GUARANTEE 

' METAL 

DCCI  CPTftDC 

WILL  NOT  REFINISHING 

PIT  OR  TARNISH  SERVICE 

KtrLtv  1 UK5 

See  Your 

Theatre  Supply  Dealer 

Monuractured  by 

HEYER-SHULTZ,  Inc.  Cedar  Grove,  N.  i. 

AMERICA'S  FOREMOST  BUILDERS  OF 
ADJUSTABLE  SCREEN  FRAMES! 

We  have  made  screen  frames  for  the  leading  theatres 
throughout  the  country.  (Sorry,  too  many  to  list  here.) 

NICK  MULONE  & SON 

Joseph  F.  Mulone,  Mgr. 

Builders  of  Adjustable  Screen  Frames  for  Your  Particular  Application 


CONTACT  YOUR 
LOCAL  DEALER 


Pittsburgh  Street 
Cheswick,  Penna. 


Telephone : 
BR  4-6646 


prizes  will  be  $50  U.  S.  Savings  Bonds. 

Entries  will  consist  of  a scrapbook  or 
folder  containing  everything  pertaining  to 
the  “Pepsi  ’n  Popcorn  Month”  promotion — 
pictures,  advertising  and  other  material 
used  or  received,  plus  a writeup  of  how  the 
entire  promotion  was  put  together,  and 
executed,  and  the  results. 

According  to  Norman  Wasser,  manager 
of  national  sales  for  Pepsi-Cola,  neatness 
isn’t  important — it’s  the  promotion  that 
counts,  and  any  size  or  type  of  theatre  has 
an  equal  chance  to  win. 

The  month-long  promotion  is  being  given 
strong  advertising,  point-of-sales  and  mer- 
chandising support  by  Pepsi  and  its  fran- 
chised bottlers. 

All  entries  must  be  mailed  no  later  than 
September  1,  1961  to  National  Ass’n  of 
Concessionaires,  201  North  Wells  Street, 
Suite  818,  Chicago  6,  111. 

Judges  will  be  Russell  Fifer,  executive 
director  of  NAC,  James  McHugh,  editor, 
Amusement  Business  Weekly,  and  William 
Smith,  president,  Popcorn  Institute. 


SCREEN  TOWER  OF  UNUSUAL  DESIGN 

Continued  from  page  16 

angle  frame  was  positioned  at  the  top  of 
the  screen. 

The  design  of  the  concrete  foundations  on 
which  the  structure  is  mounted  was  carried 
out  by  the  Trinidad  office  of  Messrs. 
Clarke,  Nicholls  & Marcel,  the  consulting 
engineers,  and  the  caps  of  the  concrete 
foundation  blocks  at  the  rear  of  the  struc- 
ture were  specially  inclined  at  an  angle  to 
accommodate  the  12  battened  channel  sup- 
port members. 

The  complete  structure  was  designed  to 
withstand  a wind  of  85  mph. 


Changeable  Letters 

STANDARD  or  BALLOON 


Attraction  Boards  Avail- 
able. Write  for  Literature 
and  Prices. 


1712  JACKSON  ST. 
OMAHA  2.  NEBRASKA 


IteSialla 


ntyne 


22 


The  MODERN  THEATRE  SECTION 


CONDENSED  INDEX  OF  PRODUCTS 


Page 

ADMISSION  CONTROLS 

SYSTEM,  DRIVE-INS 
K-Hill  Signal  Co 15 

ATTRACTION  BOARDS  AND 
LETTERS 

Ballantyne  Instruments  & 
Electronics,  Inc 22 

BARBECUED  MEATS 

Silver  Skillet  Food  Products  Co.  ..  19 


BOXOFFICES 

Poblocki  & Sons H 

BUTTER  DISPENSER 

Server  Sales,  Inc 20 

CARBON  SAVERS 

Cali  Products  Co 22 

Lou  Walters  Projector 

Repair  Service  10 

DIRECTIONAL  LIGHTING 

Drive-In  Theatre  Mfg.  Co 11 

DRINK  DISPENSERS 

Steel  Products  Co 19 

DRINKS,  SOFT 

Coca-Cola  Co 5 

DRINK  VENDING  MACHINES 

Steel  Products  Co 19 

DRIVE-IN  THEATRE  EQUIPMENT 
Ballantyne  Instruments  & 

Electronics,  Inc 16,  22 

Drive-In  Theatre  Mfg.  Co 11 

FILM  CEMENT 

Fisher  Mfg.  Co 10 

FIREWORKS  DISPLAY 

Liberty  Display  Fireworks  Co 15 

FRAMES,  OUTDOOR  DISPLAY 

Romar-Vide  Co 9 

FRONTS,  PORCELAIN  ENAMEL 
Poblocki  & Sons H 

KIDDIE  RIDES  FOR  DRIVE-INS 
Miracle  Equipment  Co 10,  16 

MARQUEES  & SIGNS 

Poblocki  & Sons 11 

PIZZA  CRUST 

Virga’s  Pizza  Crust  Co.,  Inc 18 

PLAYGROUND  EQUIPMENT 

American  Trampoline  Co 15 

Miracle  Equipment  Co 10,  16 

POPCORN  SCOOPS 

Speed  Scoop  19 

POSTER  CASES 

Poblocki  & Sons 11 

PROJECTION  ARC  LAMPS 

C.  S.  Ashcraft  Mfg.  Co 9 

National  Theatre  Supply  2 


BOXOFFICE  ::  July  3,  1961 


Page 


PROJECTION  LENSES 

Kollmorgen  Corp 8 

PROJECTOR  CARBONS 

Diamond  Carbons 8 

National  Carbons  Co 3 

PROJECTORS,  70/35mm 
North  American  Philips  Co 11 

REFLECTORS 

Heyer-Shultz,  Inc 22 

SCREEN  FRAMES 
Nick  Mulone  & Son  22 


Page 


SEATING,  THEATRES 

Heywood-Wakefield  Co 10 

SNO-CONES 

Samuel  Bert  Mfg.  Co 20 

Sno-Master  Mfg.  Co 18 


SPEAKERS,  IN-CAR  FOR 
DRIVE-INS 

Ballantyne  Instruments  & 


Electronics,  Inc 16 

Drive-In  Theatre  Mfg.  Co 11 

THEATRE  EQUIPMENT  & 

SUPPLIES 

National  Theatre  Supply  11 


Clip  and  Mail  This  Postage-Free  Coupon  Today 

FOR  MORE  INFORMATION 


This  form  is  designed  to  help  you  get  more  information  on  products  and  services 
advertised  in  this  issue  of  The  Modern  Theatre  Section,  or  described  in  the  "New 
Equipment  and  Developments"  and  "Literature"  and  news  pages.  Check:  The  adver- 
tisements or  the  items  on  which  you  want  more  information.  Then:  Fill  in  your  name, 
address,  etc.,  in  the  space  provided  on  the  reverse  side,  fold  as  indicated,  staple  or 
tape  closed,  and  mail.  No  postage  stamp  needed. 


ALPHABETICAL  INDEX  OF  ADVERTISERS,  Issue  of  July  3, 1961 


Page 

□ American  Trampoline  Co 15 

□ Ashcraft  Mfg.  Co.,  C.S 9 

□ Ballantyne  Instruments 

& Electronics,  Inc 16,  22 

□ Bert  Mfg.  Co.,  Samuel  20 

□ Cali  Products  Co 22 

□ Coca-Cola  Co 5 

□ Diamond  Carbons  8 

□ Drive-In  Theatre  Mfg.  Co 11 

□ Fisher  Mfg.  Company  10 

□ Heyer-Shultz,  Inc 22 

□ Heywood-Wakefield  Co 10 

□ K-Hill  Signal  Co 15 

□ Kollmorgen  Corporation  8 

□ Liberty  Display  Fireworks  Co 15 


Page 

□ Miracle  Equipment  Co 10,  16 

□ Mulone  & Son,  Nick  22 

□ National  Carbons  Co 3 

□ National  Theatre  Supply  2,  11 

□ North  American  Philips  Co 11 

G Poblocki  & Sons  1 1 

□ Romar-Vide  Co 9 

□ Server  Sales,  Inc 20 

□ Silver  Skillet  Food  Products  Co 19 

□ Sno-Master  Mfg.  Co 18 

□ Speed  Scoop  19 

□ Steel  Products  Co 19 

□ Virgo's  Pizza  Crust  Co 18 


□ Walters  Projector  Repair  Service,  Lou  ..  10 


NEW  EQUIPMENT 


Page 

□ Water  Ice  Novelty  With  Drip  Shield  ....  21 

□ Floor  Matting  Made  in  Sections  21 

□ Wider  Range  of  Objective  Lenses 

for  Slide  Projectors  21 


and  DEVELOPMENTS 

Page 

□ Fold-Away  Utility  Lamp  21 

□ U.  L.  Approved  Light  Control  Systems  ..  21 

□ Children's  Slide  With  Safety  Features  ....  21 


OTHER  NEWS  OF  PRODUCT  AND  EQUIPMENT 

Page  Page 

□ Free  Movie  Bumper  Strips  10  □ "Pepsi  'n  Popcorn  Month"  Contest  22 


about  PEOPLE  / and  PRODUCT 


Robert  W.  Wag- 
staff  resigned  re- 
cently as  executive 
vice  - president  and 
vice-chairman  of  the 
board  of  the  Vendo 
Co.  to  become  presi- 
dent of  the  Kansas 
City  Coca-Cola 
Bottling  Co.  in  which 
he  has  acquired  a 
controlling  interest. 
However,  he  will  con- 
tinue to  maintain  a 
substantial  financial 
company. 


Spencer  L.  Childers 
interest  in  the 


Spencer  L.  Childers,  previously  senior 
vice-president  in  charge  of  all  manufactur- 
ing, engineering  and  research  operations  of 
Vendo,  has  been  appointed  to  succeed 
Wagstaff  in  the  capacity  of  executive  vice- 
president.  E.  F.  Pierson,  chairman  of  the 
board,  will  also  serve  as  chief  executive 
officer. 

Childers  has  had  24  years  of  experience 
in  the  automatic  merchandising  industry. 

Cole  Products  Corp.  will  henceforth  be 
known  as  Cole  Vending  Industries,  Inc.,  in 
order  to  more  accurately  describe  present 
and  future  functions  of  the  organization. 

The  corporation  began  developing  its 


1 

BOXOFFICE-MODERN  THEATRE:  j 

Send  me  more  information  about  the  products  and  articles  checked  on  i 

the  reverse  side  of  this  coupon.  ‘ 

Name Position 


Theatre  or  Circuit. 


Seating  or  Car  Capacity 


Street  Number 


City. 


Zone State 


^ Fold  along  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


HAVE  YOU  MADE  ANY  IMPROVEMENTS  LATELY? 

We’d  like  to  know  about  them  and  so  would  your  fellow  exhibitors. 
If  you’ve  installed  new  equipment  or  made  other  improvements  in  your 
theatre,  send  us  the  details — with  photos,  if  possible.  Or  if  you  have 
any  tips  on  how  to  handle  some  phase  of  theatre  operations,  concessions 
sales,  etc.— faster,  easier  or  better — let  other  showmen  in  on  them.  Send 
this  material  to: 

The  Editor 

MODERN  THEATRE 


^ Fold  olong  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


BUSINESS  REPLY  ENVELOPE 

First  Class  Permit  No.  874  - Section  34.9  PL&R  - Kansos  City,  Mo. 


BOXOFFICE-MODERN  THEATRE 

825  Van  Brunt  Blvd. 

KANSAS  CITY  24,  MO. 


Albert  Cole  Richard  Cole 


first  cold  drink  machine,  the  “Coledrinx” 
in  1936.  In  1946  a substantially  improved 
product,  the  “Drink-O-Mat,”  the  first  post- 
war cup  drink  dispenser  was  produced.  In 
1948  came  the  “Colespa  TM”  machine 
which  offered  a choice  of  cold  drinks  that 
were  maintained  under  constantly  uniform 
temperature  with  exacting  sanitary  condi- 
tions. 

1952  saw  the  introduction  of  the  com- 
panion machine,  the  “Hotspa,”  for  hot 
drink  dispensing.  In  1960  the  company’s 
low-priced  “Fireball”  dominated  hot  drink 
sales.  The  latest  development  is  the  “Ice- 
berg” machine  which  issues  chipped  ice 
into  the  cup  with  each  drink. 

Albert  Cole,  president,  in  announcing  the 
company  change  of  name,  said:  “You  can 
look  for  Cole  Vending  Industries,  Inc.,  to 
have  several  important  announcements 
within  the  next  60  to  90  days  about  product 
diversification  beyond  beverage  vending.” 
Richard  Cole  is  executive  vice-president. 

Lyndon  Wilson,  president  of  the  Allan 
Herschell  Co.,  ride  manufacturer,  a wholly 
owned  subsidiary  of  Wiesner-Rapp  Co., 
machine  tool  builder,  has  been  named 
treasurer  of  the  parent  company.  He  suc- 
ceeds Edwin  F.  Rapp,  one  of  the  founders 
of  the  company,  who  recently  retired. 

William  H.  Metzger  has  been  elected 
chairman  of  the  New  York  Section  of  the 
Society  of  Motion  Picture  and  Television 
Engineers  to  fill  the  unexpired  term  of 
James  Kaylor,  who  has  joined  MGM  Labs 
in  California  as  chief  engineer.  Metzger  is 
Eastern  Manager  of  the  Motion  Picture 
Division,  Ansco  Corp.  He  will  be  replaced 
in  his  former  position  of  secretary-trea- 
surer of  the  New  York  Section  by  Peter 
Keane,  technical  director  of  Screen  Gems, 
Inc. 


Lt.  Col.  Harry  Brodsky,  USAF  Res.,  has 
joined  S.O.S.  Photo-Cine-Optics,  Inc.,  and 
primarily  will  supervise  the  company’s 
newly  expanded  Rental  and  Leasing  De- 
partment. He  will  also  be  in  charge  of  the 
company’s  program  of  providing  technical 
assistance  and  consultation  concerning  the 
problems  encountered  by  film  producers, 
film  laboratories,  TV  stations,  animation 
studios,  etc. 

Brodsky  has  had  a varied  background  in 
both  still  and  cine  photography,  an  ex- 
perience which  goes  back  to  his  military 
service  when  he  shot  detailed  aerial  as- 
signments from  over  20,000  feet.  For  the 
last  five  years  he  was  associated  with  Mark 
Shaw  Studios  in  New  York,  and  while 
there  acquired  a knowledge  of  the  equip- 
ment he  will  now  be  handling,  especially 
those  items  needed  on  location. 

The  MODERN  THEATRE  SECTION 


• THIS  SIDE  OUT 


• AOLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

SS 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 

1 

THE  GUIDE  TO 


BETT  E R BOOKING  AND  BUSINESS-BUILDING 


Your  Kid  Show  Attendance  Slipping? 
Book  a Week  Club  Brings  'em  Back 


'Angel  Baby  Coming' 
Seen  All  Over  Town 

People  in  Denison,  Tex.,  sure  enough 
thought  a glamor  evangelist  was  coming  to 
town.  And  her  name  was  “Angel  Baby.” 
Appearing  on  sidewalks,  fences,  posts, 
walls,  etc.,  all  over  town  were  decal-type 
signs  reading,  “Angel  Baby  Is  Coming  to 
Town.”  The  film  played  at  State  Theatre, 
managed  by  Harry  Gaines. 

The  theatre  name  and  playdate  were 
purposely  omitted  to  make  people  wonder 
who  Angel  Baby  was.  Staffers  helped  put 
out  the  teasers. 

This  was  three  weeks  before  opening. 
Ten  days  in  advance  giant  window  cards 
in  brilliant  red  and  orange  colors  went  up 
all  over  Denison  and  in  surrounding  towns. 

Staffer  Stan  Holden  brought  his  tape- 
recorder  to  the  theatre  and  taped  some  of 
the  music  and  shouting  from  the  sound- 
track, and  this  was  piped  out  front  to  blast 
the  area.  The  doorman  was  dressed  in  red 
bermuda  shorts,  a flashy  sports  shirt,  a 
silly  looking  small  straw  hat,  with  a walrus 
moustache  to  complete  the  getup,  and  thus 
attired  he  was  put  on  the  streets  with  a 
valise  or  suitcase  bearing  a suitable  sign. 
The  doorman  entered  into  the  spirit  of  the 
ballyhoo,  and  on  his  own  accord  hitch- 
hiked to  two  neighboring  towns.  He  would 
ride  a couple  of  miles,  get  out,  then  hitch 
another  ride  for  a brief  distance.  He  did 
this  both  ways. 

Manager  Gaines  also  invited  a few  peo- 
ple with  gifts  of  gab  to  be  his  guests  each 
day,  such  as  cab  drivers,  barbers,  wait- 
resses, beauty  shop  operators,  etc. 


'Foreign'  Is  Eliminated 
From  'Virgin  Spring'  Ads 

“The  Virgin  Spring”  was  advertised  to 
El  Paso,  Tex.,  theatregoers  as  one  of  the 
Oscar  winners  of  1960,  an  outstanding  film 
in  its  class.  Dutch  Veeren,  manager  there 
for  Lone  Star  Theatres,  eliminated  the 
word  “foreign”  in  all  his  copy  in  ads,  on 
television  and  radio,  and  used  only  one 
cast  name,  Birgitta  Petterson,  because  her 
name  sounds  American.  The  film  played 
the  El  Paso  Drive-In.  Grosses  were 
excellent. 

“The  other  cast  names  are  typical  Swed- 
ish ones  and  would  not  mean  a thing  to  our 
patrons,”  he  said. 

He  also  inserted  the  following  in  his 
newspaper  ads:  “This  presentation,  in 

order  to  carry  more  impact,  must  neces- 
sarily include  some  forceful  scenes  which 
younger,  more  impressionable  minds  should 
not  be  allowed  to  cope  with.  It  is  with  this 
in  mind  that  ‘The  Virgin  Spring’  is  recom- 
mended for  adult  entertainment.” 


Two  kiddy  patrons  hold  up  copies  of  cartoon  story 
booklets  given  away  at  the  Bar  Harbor  Theatre  in 
its  Book  a Week  Club  attendance  booster. 


Stopper  'Deck'  Displays 
Thanks  to  Navy  Help 

“All  Hands  on  Deck”  received  a big  push 
via  the  Navy  when  it  played  the  Strand 
Theatre,  Delaware,  Ohio.  Manager  Sam 
Mills  had  two  big  window  displays  which 
were  really  knockouts,  thanks  to  the  100 
per  cent  cooperation  of  the  local  Navy  of- 
ficer. In  one  window  was  a model  of  a 
six-foot  battleship  and  cutouts  of  all  the 
stars  in  the  show.  The  other  crowd- 
stopping window  was  built  around  the 
Navy’s  new  jet  planes,  aircraft  carriers 
and  battleships.  The  windows  also  fea- 
tured stills  of  Pat  Boone,  Buddy  Hackett, 
and  playdate  and  theatre  cards. 

In  the  lobby  of  the  Strand,  Sam  set  up 
an  impressive  display  which  consisted  of 
depth  charges,  bombs,  small  ammunition 
and  a diver’s  helmet.  On  a backboard  was 
a display  showing  all  the  different  kinds 
of  knots  that  are  used  in  the  Navy. 


A spell  of  bad  weather  and  the  opening 
of  two  new  theatres  in  the  neighborhood 
confronted  Charles  Stokes,  manager  of  the 
Bar  Harbor  Theatre  in  the  Bar  Harbor 
shopping  center  at  Massapequa  Park  on 
Long  Island,  N.  Y.,  with  a kiddy  show 
problem.  His  Saturday  matinee  attendance 
took  a dive! 

As  he  puts  it,  he  had  to  think  up  an 
inexpensive  gimmick  to  bring  the  kids  back. 
The  gimmick  he  finally  decided  on  was 
completely  successful,  attested  by  the  fact 
attendance  was  back  to  normal  on  the  first 
Saturday  it  was  used,  and  50  per  cent  above 
normal  on  the  second  Saturday  matinee. 

CARTOON  STORY  BOOKLETS 

The  gimmick  is  the  Bar  Harbor  Book  a 
Week  Club.  The  “books”  are  cartoon  story 
booklets,  published  by  William  C.  Potter  & 
Co.,  New  York  13,  N.  Y.,  in  serial  form, 
three  booklets  to  a subject.  They  measure 
approximately  7x3  V2  inches  and  are  titled 
“Jim  Sollar,  Space  Sheriff,”  “Robin  Hood,” 
etc.  The  dealer  price  is  $11  for  500. 

For  a starter  Stokes  figured  he  would 
need  1,500  booklets  or  500  sets,  costing  $33. 
To  meet  this  figure,  Stokes  went  around 
and  sold  three  merchants  as  sponsors  at 
$11  each.  They  supplied  rubber  stamps  to 
imprint  their  sigs,  addresses  and  a line 
or  two  of  plug  copy  on  the  backs  of  the 
booklets;  thus  they  cost  the  theatre  noth- 
ing, and  he  had  his  own  ad,  also  on  the 
backs. 

TRINKETS  FOR  FULL  SERIES 

The  Book  a Week  Club  was  ballyhooed 
through  flyers,  telephone  recordings,  post- 
ers and  word  of  mouth.  Copy  on  a theatre 
display  reads:  “Calling  All  Kids!  Join  the 
Bar  Harbor  Book  a Week  Club.  Receive  a 
Different  Book  Each  Week  Till  You  Have  a 
Complete  Set!  No  Extra  Charge.  Just 
Attend  Each  Saturday  Matinee.  1:00  and 
3:00  P.  M.  Shows.  For  Children  Only.  Re- 
member Book  a Week  Club.”  “Mothers  and 
kids  call  up  and  ask  which  book  is  being 
given  away,”  Stokes  reports.  "When  I gave 
out  book  No.  2,  I announced  that  all  the 
kids  who  had  a complete  set  the  third  week 
would  receive  a surprise — I wanted  to  find 
out  if  they  really  saved  them — and,  you 
know,  I gave  away  over  300  trinkets  to  kids 
with  complete  sets  on  the  third  Saturday. 
The  trinkets  were  donated  by  Hamilton 
Stores. 

“I  now  am  on  my  second  series.  Attend- 
ance has  been  steady.” 


BOXOFFICE  Showmandiser  ::  July  3,  1961 


— 105  — 


1 


Impressive  Sendoff  for  Historical  Drama:  How  It's  Done 


Interested  Local  Folk 
Are  Given  Top  Roles  in 
'Canadians'  Buildup 

There  was  a lot  of  latent  patriotism  and 
local  pride  in  Vancouver,  B.  C.,  involving 
"The  Canadians,"  a picture  about  Canada’s 
famed  Mounties,  and  Ivan  Ackery,  man- 
ager of  the  Orpheum,  made  every  effort  to 
stir  both  up  in  promoting  his  “world  pre- 
miere” of  the  film. 

Ackery  reports  he  doesn’t  recall  a picture 
that  got  so  much  free  time  on  radio  and 
television  as  this  one.  And  this  master 
Famous  Players  showman,  of  which  this 
circuit  has  quite  a few,  was  the  guiding 
spirit  behind  this  fanfare. 

A Hollywood-style  premiere  was  pre- 
sented with  all  the  ballyhoo  the  Orpheum 
staff  could  muster — Mounties,  Indians  in 
full  dress,  powwows  in  front  of  the  theatre 
holding  up  traffic,  with  the  mayor  and  his 
wife  on  hand  for  presentation  of  an  hon- 
orary chief  honor  to  his  worship  in  a stage 
ceremony. 

ALL  IN  TRIBAL  DRESS 

Heading  the  Indian  delegation  was  Chief 
Dan  George,  titular  head  of  the  Burrard 
Indian  Reserve,  and  seven  members  of  the 
tribe,  all  in  full  dress.  Chief  George  con- 
ferred the  honor  on  Mayor  Tom  Alsbury  in 
a colorful  stage  ceremony,  and  the  entire 
group  demonstrated  the  tribal  war  and 
peace  dances,  OJOR  provided  on-the-spot 
radio  coverage,  and  two  television  stations 
and  the  Canadian  Press  took  tapes  and 
filed  reports  on  the  event. 

The  Vancouver  Sun  front-paged  a photo 
of  the  Burrard  Indians  with  Mayor  Alsbury, 
the  Mountie  and  Ackery. 

An  impressive  lobby  display,  22  feet  high, 
18  feet  wide  tapering  to  10  feet,  featuring 
huge  cutout  letters  and  flags,  went  up  two 
weeks  in  advance. 

An  artist  from  the  Vancouver  Art  Circle 
was  obtained  to  paint  a special  background 
at  the  candy  bar. 

A RESTAURANT  TIEUP 

There  was  an  interesting  tieup  with  one 
of  the  city’s  leading  restaurants  in  which 
the  cafe  had  place  mats  with  copy.  “Ross 
Brown  congratulates  the  Orpheum  Theatre 
on  the  world  premiere  filmed  in  Saskatche- 
wan . . . THE  CANADIANS  . . . Based  on  a 
true  story  about  the  Royal  Canadian 
Mounted  Police,”  plus  cast  stars. 

Below  was  copy  on  a dinner-ticket  tieup 
effective  during  the  run  of  “The  Canadians” 
in  which  the  restaurant  offered  a full 
course  dinner  after  6 each  evening  and  a 
ticket  to  see  the  film  for  $2.  “Make  up  a 
party,”  the  place  mat  urged.  The  restaurant 
bought  Orpheum  gift  book  tickets  at  a 
saving  of  25  cents  a ticket  under  the  regular 
Orpheum  admission. 

Scott  Peters  of  the  cast  of  “The  Cana- 
dians” was  available,  and  Ackery  made 
maximum  use  of  this  good  fortune. 

The  two  also  visited  city  hall  and  Peters 
was  welcomed  in  the  council  chambers  on 
behalf  of  the  city. 

Lastly  there  was  a “wonderful”  window 
in  the  Tourist  Bureau  Vancouver  office. 


Chief  Don  George  and 
a group  of  Burrard 
Reserve  Indians  pose 
with  Mayor  Tom  Alsbury 
of  Vancouver;  Ivan 
Ackery,  Orpheum 
Theatre  manager,  and 
a Canadian  Mountie. 
The  mayor  was  made 
an  honorary  chief  in 
ceremonies  on  the 
Orpheum  stage. 


Limited  Appeal  Pictures  Need  Twice 
As  Much  Effort;  How  to  Sell  Rovere' 


Generally,  it  takes  twice  as  much  effort 
to  premiere  an  art  film  because  of  its 
limited  appeal  to  discriminating  people. 
This  is  the  conclusion  of  E.  D.  Harris,  pub- 
licity director  for  Robert  Rosener  Theatres 
in  Los  Angeles,  much  of  whose  work  in  the 
last  several  years  has  involved  class  attrac- 
tions at  the  Beverly  Canon,  a Rosener  art 
house  in  Beverly  Hills. 

Impelled  by  this  thought,  Harris  and 
Sydney  Linden,  the  latter  general  manager, 
executed  a campaign  for  “General  Della 
Rovere,”  the  Roberto  Rosellini  production, 
and  wound  up  with  a great  opening  week, 
far  above  expectations.  The  campaign  in 
brief ; 

Screenings  were  held  for  newspapers, 
schools,  radio,  television,  organizations  and 
civic  leaders. 

Special  mailings  went  to  Italian  and  Ger- 
man societies,  theatre  art  and  foreign- 
language  departments  of  all  schools. 

Three  weeks  before  opening,  motion  pic- 
ture editor  Philip  K.  Scheuer  ran  his  spe- 
cial review  and  art  in  a full  page  in  his 
Sunday  movie  section  of  the  Los  Angeles 
Times,  which  has  over  a million  circulation 


"A  MASTERPIECE,  ONE  COMPARABLE 
IN  CINEMA  TERMS  TO  THE  LITERARY 
GENIUS  OF  VICTOR  HUGO  AND  1ES 
MISERABLES'.  IT  IS  A MAGNIFICENT 

MOTION  PICTURE!"-  A K.  Scheuer,  L.A.  Times 


'ONE  OF  THE  YEAR'S  BEST’ 


a new  film  by  ROBERTO  ROSSELLINI 
smiini  VITTORIO  DE  SICA 


TODAY!  BEVERLY  CANON  “ir 


Two-column  newspaper  ad  typical  of  those  run  for 
the  Beverly  Canon  Theatre  engagement  of  "General 
Dello  Rovere"  in  Los  Angeles  papers. 


in  this  area.  This  review  was  blown  up  to  a 
40x60  display  and  used  for  an  advance 
plug,  and  during  the  engagement  to  sell 
tickets  in  front  of  the  theatre. 

A lengthy  story  by  Louella  Parsons  about 
Rossellini  and  star  Vittorio  DeSica  was 
carried  nationally  in  her  syndicated 
column.  This  gave  the  film  added  impor- 
tance in  the  Los  Angeles  area. 

The  important  and  widely  read  Italio- 
Americano  had  advance  stories  and  art. 
Advance  stories,  art  and  reviews  appeared 
in  all  leading  college  papers.  A steady  flow 
of  stories  and  art  was  planted  in  all  papers 
before  and  during  the  run. 

Civic  leaders,  educators,  heads  of  organi- 
zations and  pressfolk  were  in  attendance 
on  opening  night  in  a “Salute  to  the 
Italian  Film  Industry.” 

Record  Photo  in  Color 
For # Alamo'  in  Texas 

The  largest  color  layout  ever  to  appear 
on  a motion  picture  in  the  Fort  Worth 
Star-Telegram,  6 cols.  6 inches,  was  used 
on  the  first  page  of  the  amusement  section 
in  behalf  of  “The  Alamo”  at  the  Hollywood 
Theatre.  It  was  the  second  color  illustration 
on  a film  in  the  Star-Telegram,  according 
to  LeRoy  Ramsey,  manager  of  the  Holly- 
wood. 

Ramsey  also  reports  columnist  Jack  Gor- 
don devoted  an  entire  amusement  page  fea- 
ture in  the  Fort  Worth  Press  to  the  Texas 
historical  picture. 


People  on  Pogo  Sticks  Free 

When  “The  Absent-Minded  Professor” 
opened  at  the  Regent  Theatre  in  Spring- 
field,  Ohio,  Manager  John  Huffman  in- 
serted an  article  in  his  newspaper  ad  that 
the  first  ten  persons  on  pogo  sticks  would 
be  admitted  free.  Much  to  his  surprise  two 
girls  arrived  that  night  on  their  sticks. 
Huffman  got  the  idea  of  the  pogo  stick 
gag,  of  course,  from  the  picture  in  which 
the  absent-minded  professor  invents  “flub- 
ber”  which  gives  everything  bounce  and 
lift. 


2 


— 10G 


BOXOFFICE  Showmandiser  : : July  3,  1961 


Postcards  Mailed 
Out  for  'Professor' 

At  the  Strand  Theatre,  Cumberland,  Md., 
Frank  Florentine  had  an  excellent  cam- 
paign on  “The  Absent-Minded  Professor.” 
He  had  1,000  postcards  mailed  out  to  the 
area  surrounding  Cumberland.  On  these 
cards  was  a picture  of  the  professor  and 
his  experiments,  and  of  course,  playdate 
and  times.  Also,  on  the  news  trucks  of  the 
city,  he  mounted  one-sheets.  These  trucks 
covered  a radius  of  40  miles.  This  cer- 
tainly was  a thoroughly  effective  way  of 
advertising  this  picture! 


When  “The  Absent-Minded  Professor” 
played  at  the  Elmwood  Theatre,  Penn 
Yan,  N.  Y.,  Dave  Arnold  decorated  an  all- 
white  Model  A Ford  with  theatre  and  play- 
date  signs  and  drove  it  around  town  for 
a week  in  advance  of  the  showing.  The 
owner,  a high  school  student,  was  happy 
to  cooperate  for  two  free  passes  to  the 
picture.  For  a street  bally,  Dave  had  his 
usher  dressed  in  a sport  coat,  shirt,  tie, 
shoes,  socks,  and  garters.  This  gave  the 
impression  that  the  “absent-minded”  per- 
son had  come  out  without  his  trousers! 
Actually,  the  usher  had  on  a pair  of  Ber- 
muda shorts  under  the  flaps  of  his  shirt. 


Manager  Kenneth  Neal  of  the  Russell 
Theatre  in  Maysville,  Ky.,  arranged  a tie- 
up  with  the  photographer  from  the  local 
newspaper  for  “The  Absent-Minded  Pro- 
fessor.” It  follows: 

The  photographer  had  throw-aways 
printed  at  his  cost  and  Neal  distributed 
them  in  all  schools  two  weeks  in  advance 
of  the  promotion.  The  throw-aways  an- 
nounced that  the  child  could  have  his 
picture  taken  in  the  Model  T Ford,  which 
is  featured  in  “The  Absent-Minded  Pro- 
fessor,” and  for  25  cents  he  would  have 
an  action  photo  to  give  to  his  mother  for 
Mother’s  Day!  This  promotion  created 
plenty  of  traffic  at  the  Russell  Theatre, 
since  the  kids  had  to  pick  up  their  fin- 
ished photo  there. 


Dan  Jones  of  the  Ritz  Theatre  in  Gran- 
ville, N.  Y.,  obtained  a government  surplus 
weather  balloon  and  inflated  it  to  ten  feet. 
The  word  “flubber”  was  painted  on  it  and 
it  was  hung  from  the  marquee — wonderful 
promotion  for  “The  Absent-Minded  Pro- 
fessor.” 


'Eichmann'  Promotion 
Heavy  on  Radio  Spots 

A substantial  part  of  the  budget  for  pro- 
moting “Operation  Eichmann”  at  the 
Golden  Gate  Theatre  in  San  Francisco  was 
spent  on  radio.  The  stations  cooperated  by 
giving  away  tickets  in  gimmicks  involving 
film  data. 

Sixty  showed  up  at  a screening  for  local 
rabbis  and  Jewish  welfare  agency  person- 
nel. 

Five  thousand  heralds  were  distributed 
at  the  baseball  park,  beaches,  playgrounds, 
and  high  schools  on  opening  day. 

David  Diamond,  the  producer,  came 
through  town  about  a month  before  open- 
ing, and  Werner  Klemperer,  star  of  the 
film,  came  in  two  days,  and  full  use  was 
made  of  these  appearances  for  interviews, 
etc. 


Service  Displays  Get  Top  Attention 
In  This  Atom  Era,  and  They're  Free 


The  hard-working  showman  may  find 
he  is  slighting  a source  of  promotion  plus 
in  these  days  of  nuclear  engines,  missiles 
and  space  flights,  if  he  will  check  his  local 
area  armed  forces  representatives. 

The  Army,  Navy,  Marines  and  Air  Force, 
all  fighting  to  maintain  their  independent 
status  in  the  face  of  agitation  for  unifica- 
tion, are  very  “public  relations”  conscious 
and,  most  important  to  the  theatreman, 
they  have  the  publicity  staffs  and  interest- 
packed  displays  which  they  are  eager  to 
get  before  the  public. 

ALL  WITHOUT  COST 

The  accompanying  pictures  indicate 
what  a call  to  the  local  recruiting  office 
can  accomplish,  all  for  free!  “Cry  for 
Happy”  had  been  booked  at  the  de  luxe 
neighborhood  Pitt  Theatre  in  New  Orleans, 
to  be  followed  by  “All  Hands  on  Deck,” 
both  of  which  involve  the  Navy: 

Karl  Williams,  the  Pitt  manager  who  is 
always  alert  for  something  different  to  ex- 
ploit his  shows,  called  to  mind  the  Navy 
is  ever  recruiting  men,  especially  so  around 
high  school  and  college  graduation  time. 
He  contacted  the  officer  in  charge  of  the 
Navy  Recruiting  Service  in  the  Custom 
House  building.  The  Navy  people  were  all- 
willing,  and  provided  two  standout  attrac- 
tions, one  for  the  spacious  grounds  sur- 
rounding the  Pitt  Theatre  and  the  other 
for  the  lobby. 

The  outside  display  (see  larger  photo) 
featured  a model  of  the  USS  George  Wash- 
ington, a nuclear-powered  Polaris-type 
submarine,  along  with  a chart  sketching  its 
construction,  complete  with  the  firing  mis- 
sile. The  public  loves  charts,  especially  of 
the  modern,  new  era  gadgets,  and  the  nu- 
clear engine  and  the  missile  are  top  prior- 
ity subjects  of  current  interest. 

GALLERY  OF  WARSHIPS 

There  was  a picture  gallery  too — of  war- 
ships which  have  played  important  roles 
in  the  annals  of  the  Navy,  both  in  peace 
and  war.  And  to  round  out  the  display, 
there  were  Navy  personnel  there  (Edward 
Spille,  chief  petty  officer,  and  C.  T.  Mac- 
Donald, electrician  mate  1/C)  to  explain 
and  sign  up  recruits. 

Inside  was  a striking  arrangement  in  two 
parts — “Sea  Power  for  Peace”  and  “Sea 
Power  for  Security,  Worldwide”  (one  is 
pictured  in  the  small  photo) . One  shows  a 


nuclear  - powered  submarine  coming 
through  with  target  on  an  electronically 
controlled  illuminated  globe.  The  other  de- 
picts such  historic  ships  as  the  USS  Mis- 
souri, on  which  the  Japanese  surrendered; 
the  Olympia,  Commodore  Dewey’s  flagship 
at  Manila  Bay;  the  Arizona,  after  the  at- 
tack by  the  Japanese  on  the  Navy  base  at 
Pearl  Harbor,  the  USS  Constitution,  the 
Old  Ironsides  of  Revolutionary  war  fame, 
etc. 

The  Navy  also  mentioned  the  Pitt  at- 
tractions on  its  A-boards  around  the  city. 

At  the  outside  display,  the  Navy  set  up 
a table  covered  with  colorful  brochures, 
pamphlets — everything  pertaining  to  Navy 
air,  sea  and  land-naval  aviation  in  the 
space  age.  Also  about  atom-powered  ships, 
historic  vessels,  history  of  the  U.S.  flag, 
and  how  to  display  it;  pledge  of  allegiance 
to  the  flag,  and  others — all  on  hand  for 
the  taking. 

Both  films  were  given  a little  larger  than 
usual  newspaper  advertising,  with  inserts 
calling  attention  to  the  Navy  displays.  In 
addition,  all  Navy  personnel  in  uniform 
were  invited  to  be  guests  at  the  showing  of 
both  pictures. 

As  a climax,  the  Navy  office  presented  a 
Certificate  of  Appreciation  to  Manager 
Williams  for  his  cooperation.  This  made 
the  newspapers. 

The  promotion  provided  by  the  Navy 
without  any  cost  brought  excellent  results 
at  the  boxoffice. 

An  immense  crowd  turned  out  to  see  the 
displays  on  the  Friday  astronaut  Alan  B. 
Shepard  jr.  was  blasted  115  miles  into 
space  and  made  a safe  return  aboard  a 
missile  capsule. 


BOXOFFICE  Showmandiser  ::  July  3,  1961 


— 107  — 


3 


Showman  in  Town  of  6,000  Works 
On  Boys';  Gross  Zooms  Near  1961  Top 


Frank  Patterson,  who  with  his  wife  Elsie 
owns  and  operates  the  Mansfield  Theatre 
and  DeSoto  Drive-In  in  Mansfield,  La.,  re- 
ports how  a bit  of  salesmanship  on  a timely 
picture  gave  him  five  days  of  300  per  cent 
above  average  business,  and  “a  buck  or 
two”  cash  profit!  Mansfield  is  around  6,000 
in  population. 

The  picture  was  “Where  the  Boys  Are,” 
which  he  booked  for  a Sunday,  April  30, 
opening,  about  a month  following  the  col- 
lege student  Easter  vacation  trek  to  Fort 
Lauderdale,  Fla.,  the  theme  of  the  film. 
This  year,  of  course,  the  Fort  Lauderdale 
affair  was  in  the  news  as  a result  of  stu- 
dent boisterousness. 

A THREE-WEEK  CAMPAIGN 

Patterson  built  up  the  showing  as  a “spe- 
cial,” putting  on  a three-week  campaign 
and  raising  his  admission  from  25-50  cents 
to  35-65  cents.  This  latter  was  an  added 
device  to  give  the  picture  a little  more 
prestige. 

Starting  three  weeks  in  advance,  little 
heralds  titled  “A  Guide  for  Girls”  were 
distributed  to  all  girls  and  women  attend- 
ing the  theatre.  One  thousand  of  these 
pressbook  slips  were  used. 

Fifty  large  window  cards  were  put  out  in 
Mansfield  and  all  over  the  parish,  reading: 

“5  Big  Days  Starting  Sunday,  April  30 
. . . 30,000  College  Students  Converge  on 
Fort  Lauderdale,  Fla.,  Every  Spring  for 
Easter  Holidays  . . .!  379  Jailed  During  3- 
Day  Period  This  Year!  What’s  It  All 
About?  . . . See  . . .” 

Can  a theatreman  sell  a co-op  page  in  a 
town  of  6,000  persons,  half  of  whom  are 
“segregated”  and  of  low  income?  Patterson 
did  this  on  “Where  the  Boys  Are.”  The  top 
three  and  a half  inches  contained  illustra- 
tions and  copy  on  the  film.  Then  was  this 
eight-column  line,  “Check  Each  Ad  on  This 


Page  for  Real  Value.”  The  six  ads  below, 
each  about  4 cols.  5 inches,  featured  items 
and  prices,  not  just  store  signatures  and 
institutional  plugs.  The  ad  came  out  on 
a Thursday  before  the  Sunday  opening. 

Patterson  also  got  the  editor  to  reprint  a 
Fort  Lauderdale  news  article  on  the  stu- 
dent whing-ding  on  the  page  opposite  the 
society  page  with  an  editor’s  note: 

“A  movie  based  on  the  Easter  holiday 
rendezvous  of  college  students,  ‘Where  the 
Boys  Are,’  will  be  shown  at  the  Mansfield 
Theatre  five  days,  beginning  with  a Sunday 
matinee.  The  following  is  an  account  of 
the  activities  taking  place  at  Fort  Lauder- 
dale, Fla.,  this  past  holiday.” 

On  Saturday  Patterson  had  five  local 
girls  with  beach  balls,  colored  glasses, 
beach  hats  and  shorts  riding  around  the 
parish  in  a promoted  Rambler  American 
convertible,  properly  bannered,  behind 
Patterson’s  soundtruck  blasting  the  Connie 
Francis  record.  The  newspaper  ran  a 
three -column  picture  of  the  girls  and  the 
convertible. 

The  result  was  that  “Where  the  Boys 
Are”  played  five  days  instead  of  the  usual 
three  at  the  Mansfield,  and  business  beat 
everything  played  there  this  year  except 
“G.  I.  Blues.” 

HIS  TOTAL  COST 

Patterson  reports  his  all-out  campaign 


costs  as  follows: 

1,000  “Guides”  for  girls $ 8.14 

50  giant-size  window  cards 8.60 

2 paper  banners,  3x10  feet 2.00 

5 beach  balls  for  girls 3.50 

1 six-sheet 1.65 


Total  $23.89 


All  the  full-page  ad  cost  was  lots  of  leg 
work. 


Civil  War  Era  Costumes 
Big  for  'Wind'  in  Fostoria 

The  most  interesting  part  of  the  “Gone 
With  the  Wind”  pressbook  for  C.  V. 
Mitchell,  manager  of  the  State  Theatre  in 
Fostoria,  Ohio,  were  the  costumes  he  saw 
in  the  scene  shots.  He  determined  to  dress 
up  himself  and  staff  just  like  in  the  pic- 
ture, if  he  could  find  the  outfits. 

A call  to  the  local  costume  store  disclosed 
these  were  available: 

1 large  Confederate  flag. 

2 old-fashioned  dresses. 

1 Confederate  enlisted  man’s  uniform. 

1 Confederate  officer’s  uniform. 

1 southern  gentleman’s  outfit. 

Manager  Mitchell  chose  the  gentleman’s 
uniform  and  allotted  the  others  to  his 
doorman,  usher  and  cashier  and  candy  girl. 
The  girls  wore  their  outfits  a week  in  ad- 
vance, walked  up  and  down  Main  street, 
and  in  the  stores  on  Friday,  Saturday  and 
Monday  nights,  the  late  shopping  nights. 

The  local  Review  Times  ran  a photo  of 
the  group  in  costumes. 

During  the  run,  Mitchell  got  all  mer- 
chants in  the  State  Theatre  block  to  dis- 
play their  flags.  A department  store  cooked 
up  a “Gone  With  the  Wind”  sale  on  several 
slow-moving  items,  drawing  unusual 
shopper  traffic,  and  featured  a GWTW  ice 
cream  special. 

The  State  cashier  answered  the  phone 
with  “This  is  Scarlett  O’Hara  speaking, 
etc.” 

As  some  of  the  patrons  commented,  there 
had  not  been  so  much  going  on  at  the  State 
in  a long  time! 


Deejays  Host  Winners 
To  Pleasure  of  Dinner 

For  the  premiere  of  “The  Pleasure  of  His 
Company”  at  the  Chicago  Theatre  in 
Chicago,  Paramount  publicists  arranged  a 
ten-day  promotion  on  three  radio  stations. 
Disc  jockeys  of  WCFL,  WAAF  and  WJJD 
each  asked  listeners  to  write  in  25  words  or 
less  why  they  would  like  “the  pleasure  of 
his  company”  for  a night  on  the  town.  The 
jeejays  treated  the  winners  to  a cham- 
pagne dinner  at  Diamond  Jim’s  restaurant 
and  presented  them  guest  tickets  to  see 
“The  Pleasure  of  His  Company.” 

Snake  With  Dummy  Adds 
Shock  to  Coffin  Display 

Bobby  Lipe  had  a real  shocker  of  a 
campaign  for  his  showing  of  “Black  Sun- 
day.” In  the  lobby  of  the  Van  Wert  The- 
atre, Van  Wert,  Ohio,  Bob  had  a coffin 
with  a dummy  in  it.  The  dummy  was 
dressed  in  a black  cape  and  it  had  a weird 
face.  There  was  a snake  lying  in  the  coffin 
with  her  and  a spider  and  spider  web  in  a 
tree  behind  the  bier.  To  make  it  an  even 
more  grotesque  sight,  Bobby  had  set  a red 
light  behind  the  coffin  which  flashed  on 
and  off,  on  and  off,  on  and  off! 


Family  of  17  Feasts  on  'Trapp' 

In  a promotion  for  “The  Trapp  Family,” 
at  the  Pantheon  Theatre  at  Toledo,  Ohio, 
radio  station  WOHO  advertised  for  the 
largest  family  in  the  city  to  attend  the  film 
“en  masse”  without  charge.  The  winning 
couple  had  17  children,  who  were  also 
treated  to  a dinner  at  the  Hub  restaurant 
as  a guest  of  the  proprietor.  This  was  be- 
lieved to  be  the  largest  family  ever  to  visit 
the  restaurant. 

BOXOFFICE  Showmandiser  ::  July  3,  1961 


This  striking  floot  toured  Manhattan  areas  for  five  days  before  the  opening  of  "Atlantis,  the  Lost 
Continent"  at  the  Capitol  Theatre,  in  a tiein  with  station  WINS.  The  location  of  the  float  was  broad- 
cast at  intervals,  and  listeners  received  cash  awards  if  they  identified  the  station's  call  letters.  More 
than  100  such  announcements  were  made.  The  payoff  was  made  in  front  of  the  Capitol  on  opening  doy. 
Emory  Austin  of  MGM  and  Ted  Arnow  of  Loew's  Theatres  launched  the  float. 

4 —108  — 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
CinemaScope;  ® VistaVision;  if)  Superscope;  ® Naturama;  (§)  Regalscope;  © Technirama. 
Symbol  (J  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photogrophy.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


tt  Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor, 


In  the 


summary  tt  is  rated  2 pluses,  — as  2 minuses. 

<U  ° ">  .2?  -D 


ilsH| 

~.asf 


$ 


I 


1% 


-si 

a.  rc 

z O 


2506  ii Absent- Minded  Professor,  The 


(97t  Comedy  Drama  .... 

BV 

2-27-61  + 

tt 

4+ 

tt 

+ 

+ 

tt  13+ 

2495  French  Mistress,  A (91)  Com...F-A-W 

1-23-61 

tt; 

+ 

+ 

+ 

+ 

5+1- 

2473  ©Alamo,  The  (162)  Todd-AO 

2507  Frontier  Uprising  (68)  W’n 

UA 

3-  6-61 

+ 

+ 

tt; 

tt; 

+ 

±2 

6+3- 

Historical  Drama  

UA 

10-31-60  + 

+ 

+ 

+ 

+ 

+ 

tt 

12+ 

2516  ©All  Hands  on  Deck  (98)  © 

— G — 

Farce-Comedy  

■ 20th- Fox 

4-17-61  ± 

±1 

;+; 

+ 

Hh 

+ 

6+4- 

2523  Gambler  Wore  a Gun,  The  (67) 

W’n.  UA 

5-15-61 

tt; 

tt; 

-+■ 

tt; 

4+4— 

2514  ©All  in  a Night's  Work 

2531  Get  Outta  Town  (65)  My. ..  Sterling  W’ld 

6-  5-61 

tt; 

1+1- 

(94)  Comedy  

3-27-61  + 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

2533©Gidget  Goes  Hawaiian  (102) 

C/M.  .Col 

6-12-61 

_l_ 

— 

+ 

+ 

tt 

tt 

7+1- 

2509  Amazing  Mr.  Callaghan,  The  (82) 

2495  ©Go  Naked  in  the  World 

Adventure  Melodrama  . . . . 

. . Atlantis 

3-13-61  ± 

1+1- 

(103)  © Drama  

MGM 

1-23-61 

+ 

++ 

+ 

++ 

tt; 

+ 

zt  9+2- 

2524  Angel  Baby  (98)  Drama 

AA 

5-15-61  + 

±2 

tt 

+ 

tt; 

7+2- 

2491  ©Goddess  of  Love,  The  (68) 

2489  Angry  Silence,  The  (95)  Dr.. 

. .Valiant  12-26-60  + 

+ 

+ 

tt 

tt 

tt 

tt 

14+ 

© Spectacle  

. 20th-Fox 

1-  9-61 

+ 

— 

=t 

2+2- 

2496  Another  Sky  (83)  Metodr... 

1-23-61  + 

+ 

3+1- 

2500  Gold  of  the  Seven  Saints  (88) 

2518  ©Atlantis,  The  Lost  Continent 

Outdoor  Drama 

WB 

2-  6-61 

±: 

++ 

+ 

+ 

++ 

+ 

+ 9+1- 

(91)  Science-Fiction  . . . . 

. . . .MGM 

4-24-61  + 

+ 

+ 

tt 

+ 

+ 

9+1- 

2490  ©Goliath  and  the  Dragon  (90) 

© 

-B— 


2517  Behind  the  Mask  (85)  Dr Showcorp 

2382  ©Ben-Hur  (212)  Camera  65 


4-24-61  + 


1+ 


Biblical  Drama  

.MGM 

11-30-59  tt 

tt 

tt 

tt 

tt 

tt 

tt  14+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  

Janus 

4-24-61  ± 

+ 

2+1- 

2526  ©Beyond  All  Limits  (100)  Dr 

. Omat 

5-15-61  tt 

2+ 

2531  Beware  of  Children  (SO)  Com 

.AIP 

6-  5-61  + 

+ 

+ 

3+ 

2528  ©Big  Show.  The  (113)  © Dr. . . 20th-Fox 

5-22-61  tt 

+ 

tt; 

+ 

tt 

+ 

tt  10+1- 

2520  ©Bimbo  the  Great  (87)  Circus  Dr. 

. .WB 

5-  1-61  + 

tt; 

+ 

— 

4+3- 

2504  Black  Sunday  (84)  Horror  Dr. . . . 

.AIP 

2-20-61  + 

+ 

+ 

tt 

tt 

+ 

+ 9+ 

2516  Blast  of  Silence  (77)  Drama  .... 

. .U-l 

4-17-61  + 

tt; 

tt; 

tt 

+ 

tt; 

7+3- 

2496  Blueprint  for  Robbery  (88)  Cr. . . . 

1-23-61  + 

tt 

+ 

+ 

+ 

+ 

zt  8+1- 

2473  ©Butterfield  8 (109)  © Drama. 

.MGM 

10-31-60  + 

tt 

+ 

tt 

+ 

+ 

± 10+1- 

2534©By  Love  Possessed  (115)  Drama.. 

. .UA 

6-12-61  + 

tt- 

tt; 

tt 

+ 

6+1- 

2485  Caltiki,  The  Immortal  Monster 

(76)  Sc.-F’n  AA 

2512  ©Canadians,  The  (85)  © Dr. . .20th-Fox 


12-  5-60  ± + 
3-20-61  ± ± — 


+ 


± - — 3+4- 
+ + ± 6+4- 


2494  Carry  On,  Constable 

(86) 

Com 

. .Govn’r 

1-16-61 

+ 

+ 

+ 

3+ 

2495  ©Carthage  in  Flames 

(111) 

® Spectacle  Drama  . . . 

Col 

1-23-61 

tt; 

tt; 

tt; 

+ 

tt; 

tt; 

tt; 

7+6- 

2488  ©Cimarron  (140)  © 

Dr.  . 

. . .MGM 

12-19-60 

tt 

tt 

tt 

tt 

tt 

+ 

tt 

13+ 

2482  $J©CinderFella  (88) 

Comedy 

. . . . Para 

11-28-60 

tt 

tt; 

+ 

tt 

+ 

tt- 

+ 

9+2— 

2497  Circle  of  Deception  (100) 

Dr. 

20th -Fox 

1-30-61 

+ 

tt 

tt; 

tt 

+ 

+ 

7+1- 

2491  Code  of  Silence  (75) 

Melodrama Sterlinn  World-SR 

2487  Crazy  for  Love  (80)  Com Ellis 

2494  ©Cry  for  Happy  (110)  © Com Col 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama U-l  5-  8-61  ++ 


1-  9-61  + 

12-19-60  ± 

1-16-61  + + + 4+ 


1+ 

1+1- 

+ ± + 9+1- 


5-  8-61  ± 


+ + 
tt  tt 


3+1- 

+ + 8+ 


2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation  20th-Fox 

2535  ©Deadly  Companions,  The  (90) 

Panav'n,  Western Pathe-America 

2514  ©Dead  One,  The  (70)  Horror  SR 

2491  Desert  Attack  (76)  Melo 20th-Fox 

2503  Devil’s  Commandment  (71)  © Ho.  ..RCIP 
2508  ©Don  Quixote  (110)  Classic  Dr. . . MGM 

2499  Dondi  (100)  Comedy  AA 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA 


— E — 

2482  ©Esther  and  the  King  (109) 

© Adventure  Drama  20th-Fox  11-28-60  + zt  ± + ± 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60  tt  tt  tt  tt  tt  tt  tt  14+ 


tt  8+4- 


5-  1-61  + 
11-21-60  + 


5-15-61  + 
1-23-61  -H- 


2520  Fabulous  World  of  Jules  Verne,  The 

(82)  Novelty  Adv WB 

2479  Facts  of  Life,  The  (103)  Com-Dr UA 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox 

2496  Fever  in  the  Blood,  A (117)  Dr WB 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  . ...20th-Fox 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 
2507  Five  Guns  to  Tombstone  (71)  W'n  . . UA 
2489  ©Flaming  Star  (101)  © 

Outdoor  Drama  20th-Fox  12-26-60  + 

2538  Follow  a Star  (102)  Comedy  Zenith  6-19-61  ± 

2483  Four  Desperate  Men  (105)  Melo. . . Cont’l  12-  5-60  + 


8+ 
tt  12+ 


+ 


+ 

+ 


4-  3-61  + 
6-  5-61  + 
3-  6-61  ± 


tt  + 


— 

+ 

3+2- 

tt 

+ 

+ 

+ 

9+ 

+ 

tt; 

+ 

6+3- 

+ 

— f— 

j; 

5+4- 

tt; 

+ 

* 

64-5- 

-H- 

tt 

+ 

+ 

10+ 

+ 

tt; 

3+3- 

J+ 


> >. 
S’B 

- - o 


2498  Foxhole  in  Cairo  (68)  Dr Para  1-30-61  + + — + ± ± ± 7+4— 


Costume  Spectacle  AIP 

3498  ©Gorgo  (78)  © Adv.  Dr MGM 

2486  ©Grass  Is  Greener,  The 

(105)  © Comedy  U-l 

2481  Great  Impostor,  The  (112)  Dr U-l 

2540  Green  Helmet,  The  (88)  Ac MGM 

2529  Gun  Fight  (68)  Western  UA 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure Col 


12-26-60  + 
1-30-61  + 


+ - 
± + 


+ ± - 
+ + tt 


5+4- 

9+2- 


12-12-60  + 
11-28-60  tt 
6-26-61  + 
5-29-61  ± 


tt  + 
tt  + 


tt  - + tt  9+1- 

tt  tt  4+  + 12+ 

+ 2+ 

+ + 4+2- 


6-12-61  -H-  +F  +F  +F  -H-  +F 


12+ 


— H — 

2515  Hand,  The  (61)  Melodrama  AIP 

2488  Hand  in  Hand  (75)  Dr...* Col 

2487  ©Herod  the  Great  (93)  ® 


4-17-61  + 
12-19-60  + 


tt  tt 


1+ 

tt  tt  tt  tt  13+ 


Costume  Spectacle  

AA 

12-19-60  + 

± 

+ 

tt; 

+ 

tt; 

6+3- 

2478  Heroes  Die  Young  (76)  Melodrama  AA 

11-14-60  + 

tt; 

tt; 

tt; 

4+3- 

2486  High  School  Caesar  (72)  Melo. 

Filmgroup  12-12-60  + 

1+ 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

. . .Cont'l 

3-27-61  + 

+ 

+ 

+ 

4+ 

2535  Hitler’s  Executioners  (78) 

Documentary  

. . Vitalite 

6-12-61  ± 

tt 

3+1- 

2499  Home  Is  the  Hero  (83)  Dr.  . . . 

. Showcorp 

2-  6-61  + 

+ 

+ 

+ 

5+ 

2539  Homicidal  (87)  Mys 

Col 

6-26-61  + 

+ 

tt 

4+ 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2-27-61  + 

tt 

+ 

tt 

tt 

+ 

10+ 

2530 ©House  of  Fright  (80)  C Ho.. 

AIP 

5-29-61  + 

tt; 

+ 

tt; 

4+2- 

2467  It  Happened  in  Broad  Daylight 

(97)  Dr.  (Eng. -dubbed)  . 

. . .Cont’l 

10-10-60  + 

tt 

tt 

+ 

+ 

7+ 

2503  It  Takes  a Thief  (94)  Melo. 

. .Valiant 

2-20-61  + 

1+ 

J 1 

2481  Jazz  Boat  (96)  © Dr/Music  . 

Col 

11-28-60  + 

It 

It 

-F 

4+2- 

2479  ©Journey  to  the  Lost  City 

(90)  © Adv.  Drama  

AIP 

11-21-60  + 

- 

+ 

zt 

zt 

zt 

6+5- 

— K — 


4-22-61  + 

+ 

tt 

+ 

tt; 

6+1- 

2471  Kill  Me  Tomorrow  (80)  Melodr. . 

10-24-60  + 

1+ 

2540  King  of  the  Roaring  20’s 

3-20-61  tt 

+ 

+ 

tt 

tt; 

tt 

+ 10+1- 

(106)  Cr.  Drama  

AA 

6-26-61  + 

tt; 

tt 

+ 

5+1- 

2536  ©King  in  Shadow  (78) 

6-12-61  tt 

+ 

tt 

+ 

6+ 

Historical  Dr 

. Exclusve 

6-12-61  + 

1+ 

4-  3-61  zt 

1+1- 

2507  ©Konga  (90)  Horror  Drama  . . 

AIP 

3-  6-61  + 

+ 

tt; 

+ 

tt 

7+1- 

1-  9-61  + 

+ 

+ 

— 4+1- 

2-20-61  ± 

1+1- 

— L — 

3-  6-61  + 

tt 

tt 

— 

tt 

tt  10+1- 

2533  ©Ladies  Man,  The  (106)  Com. 

. . . Para 

6-12-61  + 

tt; 

+ 

+ 

tt 

7+1- 

2-  6-61  zt 

tt; 

+ 

3+2- 

2532  ©Last  Sunset.  The  (112)  W’n. 

U-l 

6-  5-61  ++ 

tt; 

tt; 

tt 

+ + 

8+2— 

5-22-61  — 

tt; 

— 

+ 

2+3- 

2529  Last  Time  1 Saw  Archie,  The 

5-29-61  + 
2-27-61  -H- 


2+ 


(98)  Comedy  UA 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  Kingsley 

2482  Left,  Right  and  Center  (90) 

Comedy  Bentley  11-28-60  + 

2476  ©Legions  of  the  Nile  (91)  © 

Action  Spectacle  20th-Fox  11-  7-60  zt 

2493  ©Little  Angel  (90)  Com-Dr Murray  1-16-61  zt 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 20th-Fox  6-19-61  ± 

2465  Little  Shop  ot  Horrors,  The  (70) 

Horror  Comedy  Filmgroup  10-  3-60  + 

2502  Long  Rope,  The  (61)  © W’n . . 20th-Fox  2-13-61  + 

2513  Look  in  Any  Window  (87)  Dr AA  3-27-61  + 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM  6-12-61  + 


+ ± -H-  + 


6+1- 


tt 


— M — 

2524  Mad  Dog  Coll  (86)  Ac  Dr Col  5-15-61  + 

2489  Magdalena  (76)  Melodrama  SR  12-26-60  zt 

2468  ©Magnificent  Seven,  The  (128) 

Outdoor  Dr.  (Panavision)  UA  10-10-60  + 


+ 


tt 

tt 

+ 

11+ 

If 

+ 

+ 

tt 

;$+l— 

— 

± 

_ 

tt; 

3+8— 

4- 

tt; 

4+3— 

tt; 

2+2- 

+ 

2+ 

± 

zt 

■ 

+ 

7+1- 

~ 

tt; 

=t 

4+4— 

tt; 

+ 

- 

± 

4+3- 

tt; 

+ 

+ 

7+3- 

1+1- 

-B- 

tt 

_L 

T 

+ 

tt 

M 

ro 

+ 

BOXOFTICE  BookinGuide 


July  3,  1961 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  44  is  rated  2 pluses,  — as  2 minuses. 


44  Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


o ^ 

■z  fe 
is  S 


> >, 


at 

u 

0 

*c 

0 

•z  fc 

>* 

at 

>v 

ro 

O 

■D 

|l 

— O 

at 

~u*  = 

N 

S re 

1 
O Z 
> > 

X 

jj 

O £ 

CD 

x cr 

> 

H 

X X 

OL  & 

z 0 

2492  Make  Mine  Mink  (101)  Coin Cont’i 

2501  Mania  (85)  Ho.  Dr Valiant 

2512  Mailbag  Robbery  (70)  Ac Tudor 

2503  Mark  of  the  Devil  (73)  Melo RCIP 

2484  ©Marriage-Go-Round,  The 

(99)  © Comedy  20th-Fox 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama AIP 

2532  Matter  of  Morals,  A (90) 

Drama  UA 

2518  Mein  Kampf  (121)  Documentary  ...  Col 
2469  ©Midnight  Lace  (108)  Dr U-l 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  20th-Fox 

2523  ©Minotaur,  The  (92)  © Adv UA 

2500  Misfits,  The  (124)  Drama  UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 
2535  ©Morgan  the  Pirate  (97)  © Adv.  MGM 
2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  Schoenfeld 

2538  Most  Dangerous  Man  Alive  (82)  SF.Col 


1-  9-61 

44 

+1 

+ 

+ 

+ 

44 

9+ 

2-13-61 

+ 

+ 

2+ 

3-20-61 

+ 

1+ 

2-20-61 

1+1- 

12-  5-60 

+ 

+ 

44 

44 

+ 

44 

10+1- 

5-15-61 

44 

+f 

Hh 

44 

44 

9+1- 

6-  5-61 

+ 

+ 

+ 

+ 

+ 

+ 

7+1- 

4-24-61 

+ 

44 

+ 

+ 

44 

44 

9+ 

10-17-60 

44 

+ 

+ 

44 

44 

44 

44 

12+ 

2-20-61 

1+1- 

2-13-61 

+ 

44 

+ 

44 

+ 

+ 

9+1- 

5-15-61 

+ 

:£ 

+ 

4+2- 

2-  6-61 

+ 

44 

44 

44 

44 

+ 

-H- 

13+ 

6-19-61 

44 

+ 

+ 

1+ 

-H- 

44 

10+ 

6-12-61 

+ 

+ 

+ 

+ 

6+2- 

2-  6-61 

44 

2+ 

6-19-61 

+ 

— 

— 

2+3- 

— N— 

2470  Natchez  Trace  (80)  Adv. . . Panorama-SR 


2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2470  Never  on  Sunday  (97)  Com-Dr.  Lopert-UA 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2478  ©North  to  Alaska  (122)  © 

Action  Comedy 20th-Fox 


2514 ©One-Eyed  Jacks  (141)  ® Dr... Para 
2497y©0ne  Hundred  and  One  Dalmatians 


(80)  Animated  Feature  BV 

2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2510  Operation  Bottleneck  (78)  Ac UA 

2509  Operation  Eichmann  (92)  Drama...  AA 

— P— 

2523©Parent  Trap,  The  (124)  Comedy....  BV 

2510  ©Parrish  (137)  Drama  WB 

2509  Passport  to  China  (75)  Ac Col 

2492 ©Pepe  (157)  © Comedy/Music  ....Col 
2520  ©Pharaoh’s  Woman,  The  (88) 

© Costume  Drama U-l 

2469  Please  Turn  Over  (86)  Farce  Col 

2519 ©Pleasure  of  His  Company,  The 

(114)  Comedy  Para 

2477  Plunderers,  The  (94)  Adv.  Dr AA 

2501  Police  Dog  Story  (61)  UA 

2515  Portrait  of  a Mobster  (106) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AIP 

2511  ©Posse  From  Hell  (89)  W’n  ....U-l 
2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 

2516  Question  7 (110)  Dr DeRochemont 

— R— 

2516  Raisin  in  the  Sun,  A (125)  Dr Col 

2522  ©Return  to  Peyton  Place 

(122)  Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (99) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (119)  © 

Outdoor  Action  MGM 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 
2485  ©Royal  Ballet  (131)  Ballet.  ..  Lopert 

2506  Sanctuary  (90)  © Drama 20th-Fox 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont’l 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para 

2476  ©Secret  of  the  Purple  Reef  (80)  © 

Action  Drama  20th-Fox 

2511  Secret  Partner,  The  (91)  My MGM 


10-17-60 

+ 

1+ 

5-  1-61 

1+1- 

10-17-60 

44 

44 

+ 

# 

+ 

+ 

+ 

10+ 

6-12-61 

+ 

+ 

+ 

+ 

44 

6+ 

11-14-60 

+ 

+ 

4+ 

44 

+ 

44 

10+1- 

3-27-61 

44 

44 

44 

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44 

+ 

44 

13+ 

1-30-61 

+ 

44 

+ 

4+ 

44 

44 

44 

12+ 

5-22-61 

44 

+ 

4+ 

44 

44 

44 

12+1- 

3-13-61 

+ 

2+ 

+ 

— 

4+3- 

3-13-61 

44 

+ 

— 

4+ 

+ 

+ 

8+2- 

5-15-61 

44 

44 

+ 

44 

44 

44 

11+ 

3-13-61 

44 

44 

2+ 

+ 

44 

+ 

44 

11+1- 

3-13-61 

+ 

+ 

5+3- 

1-  9-61 

44 

+ 

44 

44 

44 

44 

12+1— 

5-  1-61 

+ 

— 

4+4— 

10-17-60 

+ 

44 

44 

+ 

44 

+ 

+ 

10+ 

5-  1-61 

44 

+ 

+ 

44 

44 

44 

+ 

11+ 

11-14-60 

+ 

44 

+ 

+ 

+ 

+ 

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2-13-61 

+ 

HK 

2+ 

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— 

6+6— 

4-  3-61 

44 

44 

+ 

44 

+ 

+ 

10+1- 

5-  8-61 

44 

+ 

3+ 

3-20-61 

+ 

+ 

+ 

+ 

44 

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7+2- 

5-29-61 

44 

44 

4+ 

3-  6-61 

1+1- 

4-  3-61 

44 

44 

4+ 

4-  3-61 

44 

44 

44 

44 

44 

44 

12+ 

5-  8-61 

44 

+ 

+ 

44 

44 

- 

+ 

9+1- 

5-29-61 

+ 

+ 

4+1- 

5-15-61 

+ 

- 

+ 

- 

5+5- 

5-  1-61 

+ 

44 

+ 

44 

+ 

8+1- 

3-20-61 

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1+1- 

5-15-61 

44 

+ 

+ 

44 

44 

+ 

9+ 

12-12-60 

44 

44 

4+ 

2-27-61 

+ 

+ 

+ 

44 

+ 

+ 

+ 

8+ 

4-17-61 

+ 

44 

44 

44 

44 

9+ 

9-26-60 

44 

44 

+ 

44 

44 

+ 

11+1- 

11-  7-60 

+ 

+ 

5+3— 

3-20-61 

+ 

+ 

2+ 

44 

44 

8+2- 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure AA 

2474  Sex  Kittens  Go  to  College 

(93)  Comedy  AA 

2516  Shadows  (87)  Drama  Lion  Int'l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2475  Shakedown,  The  (91)  Action  U-l 

2479  Sinners  of  Paris  (81)  Melodr Ellis 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2539  Silent  Call,  The  (63)  C Dr.  20th-Fox 
2528  Snake  Woman.  The  (68)  Horror....  UA 

2502  Sniper's  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (93)  © Fant'y.  . . .20th-Fox 
2470  ©Spartacus  (189)  Super  Technirama-70 

Adventure  Spectacle  U-l 

2485  Spring  Affair  (69)  Comedy  SR 

2480  Squad  Car  (60)  Melodrama.  ..  .20th-Fox 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2476  fj ©Sundowners,  The  (133)  Dr WB 

2477  ^©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision  BV 

2488  ©Sword  and  the  Dragon  (83) 

Folklore  Spectacle  Valiant 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  Col 

— T — 

2539  ©Tammy  Tell  Me  True  (97)  Com.  Dr.  U-l 
2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama President 

2514  Terror  of  the  Tongs,  The  (80)  Ac. ....  Col 
2493  ©Tess  of  the  Storm  Country  (84) 

© Melodrama  20th-Fox 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  Col 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2481  Tormented  (75)  Horror  Drama  AA 

2480  Touch  of  Flesh,  The  (76) 

Drama  Amity  Films-SR 

2510  ^©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2493  ©Tunes  of  Glory  (106)  Dr Lopert 

2525  ©Two  Loves  (100)  © Drama MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2492  Unfaithfuls,  The  (89)  Melodrama.  ..  AA 


— V— 

2472  Village  of  the  Damned  (78) 

Horror  Drama  MGM 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2483  ©Wackiest  Ship  in  the  Army,  The 

(99)  © Comedy  Col 

2527  ©Warrior  Empress,  The  (89) 

© Action-Adventure  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2500  ©White  Warrior  (86)  © 

Adv.  Dr.  (Eng.  dubbed)  WB 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2475  Wild  Rapture  (68) 

Documentary  Exdusive-SR 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2487  ©Wizard  of  Baghdad  (92)  © 

Costume  Comedy  20th-Fox 

2480  ©World  of  Suzie  Wong,  The  (129) 

Drama  Para 

— XYZ — 

2518  Young  Love  (80)  Drama Exclusive 

2497  Young  One.  The  (96)  Dr Valiant 

2517  Young  Savages,  The  (103)  Dr UA 


3-27-61 

+ 

+ 

- 

+ 

+ 

+ 

+ 

6+1- 

5-  8-61 

44 

44 

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6+ 

10-31-60 

+ 

_ 

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+ 

+ 

44 

+ 

+ 

+ 

44 

9+ 

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+ 

+ 

+ 

2+ 

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11-  7-60 

+ 

+ 

+ 

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3+1- 

11-21-60 

+ 

1+ 

2-27-61 

44 

+ 

+ 

44 

44 

+ 

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— 

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6-26-61 

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+ 

+ 

+ 

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5-22-61 

2+2 

— 

44 

— 

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2-13-61 

— 

+ 

+ 

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5-29-61 

44 

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44 

+ 

+ 

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10-17-60 

44 

44 

44 

44 

44 

44 

44 

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12-12-60 

+ 

+ 

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11-21-60 

- 

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1+4- 

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2+2 

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— 

+ 

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2+ 

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3+ 

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2+2 

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44 

44 

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44 

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44 

44 

44 

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2-27-61 

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+ 

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+ 

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2+2- 

10-24-60 

+ 

44 

+ 

+ 

44 

44 

+ 

10+ 

6-26-61 

+ 

1+ 

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+ 

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44 

44 

+ 

44 

44 

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5-22-61 

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2+ 

+ 

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+ 

2+ 

44 

44 

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44 

44 

44 

44 

44 

+ 

44 

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-+- 

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2-  6-61 

+ 

44 

- 

+ 

2+ 

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+ 

2+ 

+ 

2+ 

5+3- 

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+ 

1+ 

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2+2 

- 

+ 

+ 

3+2- 

12-19-60 

+ 

+ 

+ 

+ 

+ 

7+2- 

11-28-60 

44 

44 

44 

44 

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44 

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4-24-61 

44 

44 

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44 

44 

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11+ 

c 


3 


::  July  3,  1961 


BOXOFFTCE  BookinGuide 


Feature  productions  by  company  in  order  of  release.  Running  time  Is  in  parentheses.  © Is  for  Cinema  Scope; 
® Vistavision;  (§)  Superscope;  ® Naturamo;  ® Regalscope;  © Teehnirama.  Symbol  denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  ond  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


JjATURj  CHARI 


ALLIED  ARTISTS  I ti 

AMERICAN  INT  L 1 ti 

COLUMBIA  I ti 

M-G-M  ? si 

The  Plunderers  (94) . . . ■ Ad.  .6008 

Jeff  Chandler,  John  Saxon, 

Dolores  Hart,  Ray  Strieklyn 

The  Unfaithfuls  (89) D .6015 

Gina  Lollobrigida,  May  Britt, 

Pierre  Cressoy 

©Goliath  and  the  Dragon 

(90)  © Ad.  .509 

Mark  Forest,  Broderick  Crawford 

Let  No  Man  Write  My 

Epitaph  (106)  D 513 

Burl  Ives,  Shelley  Winters,  James 
Darren,  Jean  Seberg 

Surprise  Package  (100). . . .C.  .514 
Yul  Brynner,  Mltzi  Gaynor, 

Noel  Coward 

Hell  Is  a City  (96)  ©..Cr..516 
Stanley  Baker,  John  Crawford 

Where  the  Hot  Wind  Blows 

(120)  D..104 

Gina  LoUobrigida,  Yves  Montand 

©Butterfield  8 (109)  ©..D..106 
Elizabeth  Taylor,  Laurence  Harvey, 
Eddie  Fisher,  Dina  Merrill 

©Herod  the  Great  (95) . .Ad.  .6016 
Edmund  Purdom,  Sylvia  Lopez 

©The  3 Worlds  of  Gulliver 

(100)  SuperDynamation . .Ad.  .517 

Kerwin  Mathews,  Jo  Morrow 

Please  Turn  Over  (86) . . . .C.  .518 
Ted  Ray,  Jean  Kent 

Jazz  Boat  (95)  © CO/M.. 519 

Anthony  Newley,  Anne  Aubrey 

©Where  the  Boys  Are 

(99)  © C..110 

Dolores  Hart,  George  Hamilton, 
Yvette  Mimleux.  Connie  Francis 

Look  in  Any  Window  (87)  D..6101 
Rutb  Roman,  Alex  Nicol,  Paul 
Anka 

©The  Wackiest  Ship  in  the 

Armv  (99)  © C..521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(80)  Ad.. 522 

Richard  Greene,  Peter  Cushing 

©Go  Naked  in  the  World 

(103)  © D..111 

Gina  Lollobrigida,  Ernest  Borgnine, 
Anthony  Franclosa,  Luana  Patten 

Portrait  of  a Sinner 

(96)  D .507 

Nadja  Tiller,  Tony  Britton, 
William  Bendtx 

Black  Sunday  (84)  ...Ho.. 602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D..523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) . . . .Ac.  .527 
Richard  Basehart,  Lisa  Qastoni 

©Carthage  in  Flames  (93) 

© Ad.. 528 

Anne  Heywood,  Jose  Suarei 

Village  of  the  Damned  (77)  Ho.  .109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad.  105 

Bill  Travers.  Vincent  Winter 

Dondi  (100)  C..6102 

David  Janssen,  Patti  Page, 

David  Kory 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer.  Ruta  Lee, 

Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.  .601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90  © Ho.  .603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford,  Miiko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr...525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © . D .108 

Glenn  Ford,  Marta  ScheU 

The  Secret  Partner  (91)  . . D..115 
Stewart  Granger,  Haya  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80). C. 606 
Leslie  Phillips,  Geraldine  McRwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (125) . . D . . 533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac..  530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (98)  D .6105 

Joan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho.. 604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (65)  . . . .C  . .605 

Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . D . . 539 
Ernie  Kovacs,  Cyd  Charisse 
Stop  Me  Before  1 Kill 

(105)  © D..535 

Claude  Dauphine,  Diane  Cilento 

Mein  Kampf  (121) Doc.. 538 

©Warrior  Empress  (89) 

© Ad.. 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyee  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20's 

(106)  Cr.  .6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (102)  D .6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF.  .607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho.  . 540 

Glenn  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randall,  Debra  Paget. 

Elaine  Stewrart 

©Ring  of  Fire  (91)  © Ac  . 119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac  . 116 
Bill  Travers.  Ed  Begley, 

Naney  Walters 

Armored  Command  (105)  . Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (85)  An.  .608 

Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © C .601 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trickett 
©The  Guns  of  Navarone 

(157)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(108)  0D..602 

James  Stewart,  Richard  Widmark, 

Shirley  Jones,  Linda  Cristal 

©Morgan  the  Pirate 

(97)  © Ad..  120 

Steve  Reeves.  Valerie  Lagrange 
©The  Honeymoon  Machine 

(..)  C..122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlan,  Jim  Hutton 

©Magic  Boy  (83)  An  . . 107 

FeatUTe-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad  . 121 

Rory  Calhoun.  Patricia  Bredin 

Twenty  Plus  Two  (100)  My  6110 

David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Morehead 

©The  Pit  and  the  Pendulum 

(..)  Panavision  Ho..  609 

Vincent  Price,  John  Kerr 

©Ada  (.  .)  © D.  .124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

Bridge  to  the  Sun  (.  ) D.  .118 

Carroll  Baker,  James  Shigeta 

PARAMOUNT 


3G.I.  Blues  (104)  . .CD/M.  .6005 

Elvis  Presley,  Juliet  Prowse 

3A  Breath  of  Scandal 

(98)  ® C-  .6006 

John  Gavin,  Sophia  Loren, 

Maurice  Chervalier 


Jerry  Lewis,  Ed  Wynn, 
Anna  Marla  Alberghetti 


C. .6007 


Blueprint  for  Robbery  (87)  Ac.  .6009 
Jay  Barney,  J.  Pat  O’Malley 

Foxhole  in  Cairo  (68)  . . . D.  .6013 
James  Robertson  Justice,  Nlall 
MacGinnis,  Adrian  Hoven 


©World  of  Suzie  Wong 

(126)  D.  .6008 

William  Holden,  Nancy  Kwan, 
Sylvia  Syms 

©The  Savage  Innocents 

(89)  © D..6004 

Anthony  Quinn,  Yoko  Tanl, 

Anna  May  Wong 


O 

< 


03 

m 

TO 


> 

z 

c: 

> 

-< 


©Blood  and  Roses  (84) . . My. .6003 
Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelli 


©All  in  a Night's  Work 

(94)  C..6010 

Shirley  MacLaine,  Dean  Martin, 
Cliff  Robertson 


> 

TO 

O 


©One-Eyed  Jacks  (141)  OD..6014 

Marlon  Brando,  Karl  Malden, 

Katy  Jurado,  Pina  Pellicer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M  .6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 

©The  Pleasure  of  His 

Company  (115)  CD  .6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106)  . C.  .6015 

Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  © C..6016 

Danny  Kaye,  Dana  Wyrcter 


BOXOFFICE  BookinGuide  ::  July  3,  1961 


7 


MAY  JUNE  JULY  I AUGUST 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  Indicating  story  tvDe-  (Adi  n.  , . . . 

Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-lWva-  ( C r ) Crime  ™ *eMon 
with  Music;  (Doe)  Documentary;  (D)  Drama;  (F)  Fantasy  (FCI  Farce  P'jyno,  (DM)  Drama 

Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  DromaMSF)  Sdence-Fiction; ' (W)**' W^sterii! 


70TH-FOX 


©Goddess  of  Love  (68)  © 

0 . .039 

Belinda  Lee,  Jacques  Sernas 

©North  to  Alaska  (122) 

© 

Ad. .051 

John  Wayne.  Capucine,  Fabian 

Desert  Attack  (76) 

Ac. .053 

John  Mills,  Sylvia  Syms 

©Tess  of  the  Storm 

Country  (84)  

. D . . 050 

Diane  Baker,  Lee  Philips 

©Wizard  of  Baghdad  (92) 

(g  

Ad. .054 

Dick  Shawn,  Diane  Baker, 

Barry 

Coe 

©Flaming  Star  (92)  ©.  . 

.W.  .056 

Elvis  Presley,  Barbara  Eden 

©Esther  and  the  King  (109) 

© 

Joan  Collins,  Richard  Egan 

©Legions  of  the  Nile 

(94)  © 

Ad. .037 

Linda  Cristal.  Ettore  Manni 

©Marriage-Go-Round  (99)  ©C.-101 

Susan  Hayward,  James  Mason, 

Julie  New  mar 

©Little  Shepherd  of  Kingdom 

Come  (108)  © D..102 

Jimmie  Rodgers,  Luana  Patten 

©Can-Can  (131)  © M..103 

Frank  Sinatra,  Shirley  MacLaine, 
Louis  Jourdan,  Juliet  Prowse 
The  Long  Rope  (61)  . ...W..113 
Hugh  Marlowe,  Alan  Hale 


©The  Millionairess  (90)  © C..104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.lll 
Bradford  Dillman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C.  .125 

Michael  Craig,  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..105 

Robert  Ryan.  John  Dehner 


©Return  to  Peyton  Place 

(122)  © D . .126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M  . .127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hver.  Garv  Crosbv 
©The  Big  Show  (113)  © Ad  .123 
Esther  Williams,  Cliff  Robertson, 
Hariri  Nelson 


Battle  at  Bloody  Beach 

(80)  © Ac.  .128 

A.  Murphy,  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M..  129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  3 

Stooges  (107)  © C..130 

Carol  Heiss,  Stooges 

©Misty  (92)  © 0D . .131 

David  Ladd,  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad.  .133 

Walter  Pidgeon,  Joan  Fontaine, 
Barbara  Elen,  Frankie  Avalon 


UNITED  ARTISTS 


Inherit  the  Wind  (126) ...  D ..  6026 
Spencer  Tracy,  Fredric  March, 

Gene  Kelly.  Florence  Eldridge 


Police  Dog  Story  (61)  . . Doc.  .6029 
James  Brown,  Merry  Anders 

The  Facts  of  Life  (104) . .C. .6104 
Bob  Hope,  Lucille  Ball 


Five  Guns  to  Tombstone 

(71)  W.  .6102 

James  Brown.  Della  Sharman 


Sanctuary  (90)  © 

D . . 115 

L.  Remick,  Y.  Montand,  B. 

Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  

C. . 114 

y©The  Trapp  Family  (106) 

D . . 117 

Ruth  Leuwerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac.. 116 

Jack  Ging.  Stanley  Clements 

©All  Hands  on  Deck 

(93)  © 

...  .M.  .112 

Pat  Boone,  Barbara 

Eden, 

1 

Buddy  Hackett 

©Ferry  to  Hong  Kong 

Q_ 

(103)  © 

Ad. .110 

< 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 

. . OD.  .120 

Stuart  Whitman,  Juliet  Prowse 

The  Misfits  (124)  D..6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)....  6106 

Ron  Foster,  Miiko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . . W.  .6103 

Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad  . 6115 
Bob  Mathias.  Rosanna  Schiaffino 

A Matter  of  Morals  (90) . . D . . 6108 

Maj-Britt  Nilsson,  Patrick 
O’Neal,  Eva  Dahlback 


The  Young  Savages  (103) ..  D . .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  .6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  ...  Ho.  .6112 
John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.. 6111 

Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D . . 6119 

Lana  Turner,  Efrem  Zimbalist  jr. , 

The  Last  Time  I Saw  Archie 

(98)  C.  .6118 

Robert  Mitchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My..  6120 

Gary,  Cooper,  Deborah  Kerr 


UNIVERSAL-INT  L 


©Midnight  Lace  (108) ....  D . .6101 
Doris  Day,  Rex  Harrison, 

John  Gavin.  Myrna  l.oy 


The  Private  Lives  of  Adam  and 
Eve  (87)  partly  in 

color  CD..  6102 

Mickey  Rooney,  Mamie  Van  Doren 


©The  Grass  Is  Greener 

(105)  © C . .6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mitchum,  Jean  Simmons 


The  Great  Impostor  (112)  CD.. 6104 

Tony  Curtis.  Joan  Blackman 

The  Shakedown  (91)  ....Cr..6105 
Haze]  Court,  Terence  Morgan 


©Wings  of  Chance  (76) . .00.  .6111 
James  Brown,  Frances  Rafferty 


©Tomboy  and  the  Champ 

(92)  0D  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (111)  . D..6109 
Richard  Widmark,  Sonja  Ziemann 


©Posse  From  Hell  (89)  . .W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad.. 6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C.  6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho..  6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (115)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76) . .Ac.  .6118 

Michael  Craig,  Elizabeth  Seal 

©Tammy  Tell  Me  True 

(97)  CD  6119 

Sandra  Dee,  John  Gavin 


©Come  September  (..) 

Panavision  CD.. 

Rock  Hudson,  Gina  Lollobrigida, 
Sandra  Dec,  Bobby  Darin 


WARNER  BROS. 


^©Sunrise  at  Campobello 

(143)  D..0O2 

Ralph  Bellamy,  Greer  Garson. 

Hume  Cronyn,  Jean  Hagen 


y©The  Sundowners  (133)  D..007 
Robert  Mitchum,  Deborah  Kerr, 
Peter  Ustinov.  Glynis  Johns 


A Fever  in  the  Blood 

(117)  D.  008 

Efrem  Zimbalist  jr.,  Angie  Dickinson 


Gold  of  the  Seven  Saints 

(88)  0D..009 

Clint  Walker,  Leticia  Roman 
(Filmed  in  sepia) 


©The  White  Warrior  (86)  Ad.. 010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(103)  Ac.  011 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  ..Ac.. 012 

George  Montgomery,  Charlto  Luna 


The  Fabulous  World  of 
Jules  Verne  (-82)  Ad  . 013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (87)  . Ad.  .014 

Charles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D 015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 

©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©Ladd:  A Dog  (..) D. 

Peter  Breck,  Peggy  McCay 


COMING 

ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  q 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  © d . . 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  $y 

Bodil  Miller 

©Journey  to  the  7th  Planet.. SF 

John  Agar,  Greta  Thyssen 

COLUMBIA 

©The  Devil  at  4 O'clock  ©,.D.. 
Spencer  Tracy,  Frank  Sinatra 

Scream  of  Fear  d . . 

Susan  Strasberg.  Ronald  Lewis 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig,  Joan  Greenwood 

©Greengage  Summer  D.. 

Kenneth  More,  Danielle  Darrieux, 
Susannah  York 

©Barabbas  © q 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street  d . . 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  C.. 

Robert  Wagner,  Dolores  Hart. 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Landlady C.. 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 
MGM 

©Four  Horsemen  of  the 

Apocalypse  © d. 

Glenn  Ford,  Ingrid  Tbulin, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando,  Trevor  Howard. 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  D.. 

Rossano  Brazzi.  Olivia  de  Havil- 
lanid,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  © ...  Bib  D . . 
Jeffrey  Hunter,  Siobhan  McKenna 

A Thunder  of  Drums 0D 

Richard  Boone.  Geo.  Hamilton, 
Luana  Patten 
PARAMOUNT 

©Breakfast  at  Tiffany’s  CD.. 

Audrey  Hepburn.  George  Peppard 

©Summer  and  Smoke  D.. 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Bobby  Darin,  Bob  Newhart, 

Fess  Parker 

©My  Geisha  C . . 

Shirley  MacLaine,  Yves  Montand, 
Rob't  Cummings,  Edw.  G.  Robinson 

20th-FOX 

©The  Big  Gamble  © Ad.. 

Juliette  Greco,  Stephen  Boyd, 
David  Wayne 

©Francis  of  Assisi  © D.. 

Bradford  Dillman,  Stuart  Whitman, 
Dolores  Hart 

Madison  Avenue  © D.. 

Dana  Andrews,  Eleanor  Parker 

Marines,  Let's  Go Ac.. 

Tom  Tryon,  David  Hedison 
UNITED  ARTISTS 
Exodus  (212)  (Panavision 

70)  D..6101 

(Special  release) ..  Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion  D . . 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster,  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack,  Lee  Kinsolving 

©Paris  Blues  D . . 

Paul  Newman,  Joanne  Woodward 

Goodbye  Again  D.. 

Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 
UNIVERSAL-INT'L 

©Back  Street  D.. 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D . . 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D . 

Tony  Curtis,  .las.  Franciscus 
WARNER  BROS. 

©Splendor  in  the  Grass D.. 

Natalie  Wood,  Warren  Beatty 

©Susan  Slade  D.. 

Troy  Donahue,  Connie  Stevens. 
Dorothy  McGuire.  Lloyd  Nolan 

Merrill’s  Marauders Ac . . 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  © M.. 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.  . 

Rosalind  Russell,  Alec  Guinness 

Claudel le  Inglish  D. 

Diane  McBain,  Arthur  Kennedy 


8 


BOXOFFICE  BookinGuide  ::  July  3,  1961 


FEATURE  CHART 


MISCELLANEOUS 


BUENA  VISTA 

©Ten  Who  Dared  (92)  Ad..  Nov  60 
John  Beal,  Brian  Keith 
ti©Swiss  Family  Robinson 

(128)  Panavision  ..Ad.  Dec  60 
Dorothy  McGuire,  John  Mills, 

Janies  MacArthur,  Tommy  Kirk 
$j©0ne  Hundred  and  One 

Dalmatians  (80)  ...An..  Mar  61 

ytThe  Absent-Minded  Professor 

(97)  C.  .May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn.  Tommy  Kirk 

©The  Parent  Trap  (123). C. Jul  61 
Maureen  O’Hara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutu,  Nikki  (dog  star) 
CONTINENTAL 
It  Happened  in  Broad 

Daylight  (97)  D..  Sep  60 

Heinz  Ruhman,  Michel  Simon 
The  Entertainer  (97) . . . . D . . Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D..  Nov  60 

(Eng- dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C.  . Dec  60 
Ter ry-Thomas,  Athene  Seyler 
©Hippodrome  (96)  . . Ac . . . . Mar  61 
(Eng-dubbed)  ..  Gerhard  Reidmann, 
Margit  Nunke 

Saturday  Night  and  Sunday 

Morning  (90)  D.. Apr  61 

Albert  Finney,  Shirley  Ann  Field 

EDWARD  HARRISON 

Another  Sky  (83) D.. Jan  61 

Victoria  Grayson,  Tayeb 

FILMS-AROUND-THE-WORLD 

A French  Mistress  (91) . . C.  . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 

FILMGROUP 

The  Girl  in  Lover’s  Lane 

(78)  D . . Jun  60 

Joyce  Meadows,  Brett  Halsey 

The  Wild  Ride  (63) D.  .Jun  60 

Jack  Nicholson,  Georgianna  Carter 
©Last  Woman  on  Earth 

(71)  D . Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC..  Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D..  Nov  60 
Jonn  Ashley,  Gary  Vinson 

Date  Bait  (71)  D . . Nov  60 

Gary  Clark,  Mario  Ryan 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C. . Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGS  LEY-UNION 
The  League  of  Gentlemen 


(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD..  Jan  61 
Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©lunes  of  Glory  (106)  . . D . .Jan  61 
Alec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision W1.  .Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho.. Jan  61 

Gianna  Maria  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D . Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D..  Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C..  Apr  61 

Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  . Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . . Ac  . . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  ..Cr..Feb61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho.  . Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  ..Mar  61 

Peter  Wyngarde.  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70) Ad..  May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(S3)  Ad..  Nov  60 

Russian  cast  (Eng-dubbed) 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  Angell 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bernie  Hamilton 

Mania  (85)  Ho  . Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94)  . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler’s  Executioners 
(78)  Doc.. Jun  61 


FOREIGN  LANGUAGE 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . .Elsa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W) . .Jean  Seberg,  Jean- 
Paul  Belmondo 
©Eye  for  an  Eye,  An 

(93)  ® 10-  5-60 

(Manhattan)  . .Curt  Jurgens 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . .Jean-Plerre  Cassel, 
Genevieve  Cluny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

( Cont’l )..  Gerard  Philipe,  Lilli 
Palmer,  Anouk  Aimee,  L.  Padovanl 

No  Morals  (77) 11-14-60 

(Mishkin)  . .Jeanne  Moreau 
Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus)  . .Pierre  Fresnay,  Simone 
Renant 

Port  of  Desire  (85) 12-  5-60 

(Kingsley-Union)  . .H.  Neff 
Rules  of  the  Game  (104)  4-17-61 
(Janus)  . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  . .Jean  Gabin 

GERMANY 

Confess,  Dr.  Corda!  (102)  12-  5-60 
(President)  . .Hardy  Kruger,  E. 
Mueller 

Glass  Tower,  The  (104) ..  10-  3-60 
(Ellis)  . Lilli  Palmer 
Rest  Is  Silence,  The  (106).  10-  3-60 
(F-A-W)  . .Hardy  Kruger,  P.  Van 
Eyck 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  . .Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120) . .10-  3-60 
(Atlantis)  . .K.  Logothedtides 


Moussitsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyouklaki 
288  Stournara  St.  (90)  . . 2-27-61 
(Atlantic) . .Orestis  Makris, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)..V.  Gassman,  Toto 

Holiday  Island  (105) 11-14-60 

(Brandon)  . .Vittorio  de  Sica 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastroianni, 
Anita  Ekberg,  Anouk  Aimee,  Alain 
Cuny 

L’Awentura  (145) 6-  5-61 

(Janus)  • -Monica  Vitti,  Gabriele 
Ferzeti,  Lea  Massarl 
Two  Women  (105)  ....  6-19-61 

(Embassy)  . .Sophia  Lodrn, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis) . .Franco  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  . .Tatsuya  Nakadai 

SWEDEN 

Dreams  (86)  8-  8-60 

( Janus).. E.  Dahlbeck,  H.  Anders- 
son 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88) . .12-12-60 
(Janus).. Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)..  1-31-61 
(Kingsley)  ..  Vladimir  Ivashov, 
Shanna  Prokhorenko  (also  Eng.- 
dubbed ) 


Short  subjects,  listed  by  company,  In  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


£ HO  RTS  CHART 


a.  z cc  a 

COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 
(Reissues) 

5424  French  Fried  Frolic 

(16!/z)  Feh  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16)..  Mar  61 

5426  He  Flew  the  Shrew 

(16'/2)  May  61 

5436  Man  or  Mouse  (18)..  Jun  61 

CANDID  MICROPHONE 

(Reissues) 

5553  No.  3,  Series  2 (10y2)  Jan  61 

5554  No.  4.  Series  2 (10'/2)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10'/2) . .Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

(7'/2)  Nov  60 

5605  Four  Wheels.  No 

Brakes  (&/2)  Nov  60 

5606  Skeleton  Frolic  (V/2) . . Dec  60 
5667  Babie  Boogie  (6)  . . . .Jan  61 

5608  Pickled  Puss  (6i/2) . . .Jan  61 

5609  Christopher  Crumpet's 

Playmate  (6>/2) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6'/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6J/2)  May  61 
5614Topsy  Turkey  (6'/2)  ..Jun  61 
5615  Punchy  de  Leon  (6f/2) . . Jul  61 

FILM  NOVELTIES 
(Reissues) 

5851  Canine  Crimebusters 

(10)  Oct  60 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5853  Community  Sings 

No.  1,  Ser.  13  (10) Mar-61 

5854  Yukon  Canada  (10)..  Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(614)  Dec  61 

5703  Countdown  Clown  (S/2)  Jan  61 

5704  Happy  Go  Loopy  (6!/2)  Mar  61 

5705  Two-Faced  Wolf  (6(4)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6J/2)  May  61 

5707  Fee  Fie  Foes  (6'/2) . . Jun  61 

5708  Zoo  Is  Company  (&/2)  Jul  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard) ..  Dee  60 

5755  Hotsy  Footsey  (7) . . . . Feb  61 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6).. Jul  61 
SPECIAL  COLOR  FEATURETTES 

5441  Wonderful  Hong  Kong 

(19(4)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  ..Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

STOOGE  COMEDIES 
(Reissues) 

5401  Income  Tax  Sappy 

(16(4)  Sep  60 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)  . Jan  61 

5405  Knutsy  Knights 

(17(4)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15(4)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (1014)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (8(4)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9(4).. Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 


■§ 

. «* 

ol  z 

OC  a 

M-G-M 

GOLD  MEDAL  REPRINTS 

(Technicolor  Reissues) 

All  1.75-1  Ratio 

Tom  and  Jerrys 

W261  Pet  Peeve  (7)  

Sep  60 

W262  Mice  Follies  (7)  ... 

Sep  60 

W263  Touche  Pussy  Cat  (7) 

Sep  60 

W265  Southbound  Duckling 

(7)  

Sep  60 

W266  Neapolitan  Mouse  (7) 

Sep  60 

W267  Pup  on  a Picnic  (7) 

Sep  60 

W269  Downhearted  Duckling 

(7)  

Sep  60 

W272  Mouse  for  Sale  (7) . 

Sep  60 

W273  Cat  Fishin’  (8)  ... 

Sep  60 

W274  Part  Time  Pal  (8) . 

Sep  60 

W275  Cat  Concerto  (7) . . . 

Sep  60 

W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  

Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7) 

Sep  60 

W268  The  Flea  Circus  (7) 

Sep  60 

W270  Dixieland  Droopie  (8) 

Sep  60 

W271  Field  and  Scream  (7) 

Sep  60 

PARAMOUNT 

CARTOON  CHAMPIONS 

Herman  and  Katnlp 

S20-1  Rail  Rodents  (7) . . . 

Sep  60 

S20-2  Robin  Rodenthood  (7) 

Sep  60 

S20-3  A Bicep  Built  for 

Two  (7)  

Sep  60 

S20-4  Mouse  Trapeze  (7) . . . 

Sep  60 

Noveltoons 

S20-5  Fido  Beta  Kappa  (7) 

Sep  60 

S20-6  No  Its,  Ands  or 

Butts  (6)  

Sep  60 

S20-7  Candy  Cabaret  (7)  . 

Sep-60 

S20-8  The  Oily  Bird  (7)  . 

Sep  60 

COLOR  SPECIALS 

(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  

Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamomhic)  

Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic 

Apr  61 

MODERN  MADCAPS 

(Technicolor) 

M20-1  Galaxia  (7)  

Oct  60 

M20-2  Bouncing  Benny  (6) 

Nov  60 

M20-3  Terry  the  Terror  (6) 

Dec  60 

M20-4  Phantom  Moustacher 

(6)  

Jan  61 

M20-5  The  Kid  From  Mars 

(6)  

Mar  61 

M 20-6  The  Mighty  Termite 

(6)  

Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6)  . 

Nov  60 

P20-2  Miceniks  (6)  

Dec  60 

P20-3  The  Lion’s  Busy  (6) . 

Mar  61 

P20-4  Goodie  the  Gremlin 

(6)  

Apr  61 

P20-5  Alvin’s  Solo  Flight  (7). Apr  61 

P20-6  Hound  About  That(6)  -Jun  61 

SPORTS  ILLUSTRATED 

(Anamorphic — Color — 1 Reel) 

D20-1  Kings  of  the  Keys 

(9)  

Sep  60 

D20-2  Big  “A”  (9)  

Sep  60 

D20-3  A Sport  Is  Born 

(10)  

Nov  60 

D20-4  Ten  Pin  Tour  (9) . . . 

Apr  61 

D20-5  Speedway  (10) 

May  61 

THE  CAT 

(Color  Cartoons) 

C20-1  Top  Cat  (8)  

Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 

Reel 

(12'/2)  

.Jul  61 

TRAVELRAMA 

(Anamorphic-Color-1  Reel) 

T20-1  Porpoise  Posse  (10)  . . 

Mar  61 

20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assinnment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C’Scope.  De  Luxe  color. ..  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 

UNIVERSAL-INT’L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © . . Mar  6V 

4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor ..  Can  be  projected  in 
the  Anamorphic  process,  2.35-1) 
(AM  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  . . . Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

41)8  Papoose  on  the  Loose.  . Apr  61 
4119  Clash  and  Carry  ...  April  61 
WALTER  LANTZ  REISSUES 
(Color  Cartunes . . Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Heifer  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6)  . . . . Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  . . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)  . .Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 

WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
Technicolor  Reissues — 7 min.) 

8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin.. Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion's  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir  . ...  Sep  60 

8722  Lighter  Than  Hare ...  . Dec  60 

8723  The  Abominab'e  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  ’n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  . . . .Apr  61 

8712  D'Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws  . Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 

WORLD-WIDE  ADVENTURE 
SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18)  . Jul  61 

(One  Reel) 

8501  Riviera  Days  (10)  ...  Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Fro'ics  (9) . . . .Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


BOXOFFICE  BookinGuide  ::  July  3,  1961 


9 


s. 


X HI B I TOR  HAS  HIS  SAY 

■■■■■■"■■■ABOUT  PICTURESMB 


'Usher  Pleased  All 

"House  of  Usher"  from  Americon-lnt'l 
(handled  by  Howco  in  this  territory)  will  out- 
gross  some  of  your  so-called  "super  pictures/' 
if  your  situation  is  like  mine.  Pleased  all. 

TERRY  AXLEY 

New  Theatre, 

England,  Ark. 


ALLIED  ARTISTS 

Raymie  (AA) — David  Ladd,  Julie  Adams,  John 
Agar.  Yes,  it  is  a fomily  picture.  No,  the  families 
didn't  come.  In  fact,  not  even  an  average  bunch 
of  kids,  no  teenogers,  no  adults.  So,  brother,  these 
good  family  pictures  really  hurt  here.  Business  was 
terrible.  Played  Fri.,  Sat. — Ken  Christianson,  Roxy 
Theatre,  Washburn,  N.  D.  Pop.  968. 

Web  of  Evidence  (AA) — Van  Johnson,  Vera  Miles, 
Emlyn  Williams.  Interesting  and  well  acted,  but 
definitely  lacking  in  drawing  power.  Van  Johnson's 
name  means  little  here  these  days,  though  I have 
always  liked  him  and  hope  he  lives  again  in  a 
better  role.- — Paul  Fournier,  Arcadia  Theatre,  St. 
Leonard,  N.  B.  Pop.  2,150. 

BUENA  VISTA 

Swiss  Fomily  Robinson  (BV) — John  Mills,  Dorothy 
McGuire,  James  MacArthur.  This  did  very  well  des- 
pite bad  weather.  A fine  family  picture  which  you 
will  be  proud  to  show.  I wish  there  would  be  more 
like  this,  as  this  is  what  the  public  wants.  Its  grosses 
have  shown  so  all  over  the  country.  Played  Fri. 
through  Mon.  Weather:  Rainy. — James  Hardy,  Shoals 
Theatre,  Shoals,  Ind.  Pop.  1,555. 

COLUMBIA 

Please  Turn  Over  (Col) — Jean  Kent,  Ted  Ray, 
Julia  Lockwood.  Well,  this  is  not  quite  up  to  the 
"Carry  On"  series,  but  it's  pretty  good,  and  did  all 
right.  Although  I must  say  it  didn't  break  any  15 
year  record  like  some  situations  report.  Terms  were 
suitable.  Played  Thurs.,  Fri.,  Sat.  Weather:  Rain. — 
Paul  Fournier,  Acadia  Theatre,  St.  Leonard,  N.  B. 
Pop.  2,150. 

3 Worlds  of  Gulliver,  The  (Col) — -Kerwin  Mathews, 
Jo  Morrow,  June  Thorburn.  "My  Pal,  Buddy,"  "The 
Snow  Queen,"  "Raymie,"  "A  Dog  of  Flanders"  and 
this  one  all  flopped  here.  Every  one  played  to  a loss, 
and  "Gulliver"  was  the  lowest.  Less  than  a handful 
of  adults,  a few  teens  and  a bunch  of  kids.  A good 
picture  sold  too  high  for  what  kid  shows  do.  Played 
Fri.,  Sat.  Weather:  Fair. — Ken  Christianson,  Roxy 

Theatre,  Washburn,  N.  D.  Pop.  968. 

Wackiest  Ship  in  the  Army,  The  (Col) — Jack 
Lemmon,  Ricky  Nelson,  Chips  Rafferty.  This  one 
didn't  do  as  well  as  expected.  Could  have  been 
funnier.  Played  Sun.,  Mon.  Weather:  Cool  and  clear. 
— Terry  Axley,  New  Theatre,  England,  Ark.  Pop. 
2,136. 

METRO-GOLDWYN-MAYER 

Butterfield  8 (MGM) — Elizabeth  Taylor,  Laurence 
Harvey,  Eddie  Fisher.  A very  good  drama  with  ex- 
cellent acting  by  Elizabeth  Taylor  and  all  the  cast, 
especially  Dina  Merrill.  Miss  Taylor  received  the 
Oscar  on  the  same  Monday  night  I played  the  pic- 
ture. It  did  quite  well  both  nights  despite  bad 
weather. — James  Hardy,  Shoals  Theatre,  Shoals,  Ind. 
Pop.  1,555. 

Key  Witness  (MGM) — Jeffrey  Hunter,  Pat  Crowley, 
Dennis  Hopper.  Nationally  a flop,  locally  fhe  same. 
All  that  was  missing  (besides  customers)  was  the 
commercial.  Not  for  small  towns  unless  you  have  a 
lot  of  teens  that  go  for  this  hood  play.  You  can 
get  a date  on  product  like  this,  but  try  to  from 
MGM  on  their  rated  pictures!  Played  Fri.,  Sat. 
Weather:  Fair. — Ken  Christianson,  Roxy  Theatre, 

Washburn,  N.  D.  Pop.  968. 

Village  of  the  Damned  (MGM) — George  Sanders, 
Barbora  Shelley,  Laurence  Naismith.  A few  young- 
sters given  the  power  to  destroy  with  their  eyes. 
A little  different  from  the  run-of-the-mill  in  this 
type.  Played  Wed.  to  Sat. — Harold  Bell,  Opera 
House,  Coaticook,  Que.  Pop.  6,382. 

PARAMOUNT 

CinderFella  (Para) — Jerry  Lewis,  Anna  Maria  Al- 
berghetti,  Ed  Wynn.  This  one  fell  flot  on  its  face 
for  me  and  turned  in  the  poorest  gross  I ever  had 
on  a Jerry  Lewis  picture.  Played  Sun.,  Mon.  Weather: 
Warm  and  rainy. — Terry  Axley,  New  Theatre,  Enq- 
land.  Ark.  Pop.  2,136. 

Circus  Stars  (Para) — Documentary.  This  will  outdo 


a $3.00  seat  to  the  Barnum  and  Bailey  circus  any 
day.  In  'Scope  and  color,  it's  61  minutes  of  the  best 
circus  acts  you  can  see  anywhere.  Played  Wed.  to 
Sat. — Harold  Bell,  Opera  House,  Coaticook,  Que. 
Pop.  6,382. 

Psycho  (Para)— Anthony  Perkins,  Janet  Leigh, 
Vera  Miles,  John  Gavin.  This  did  above  average 
business  on  Sun.,  Mon.,  Tues.  change.  With  proper 
exploitation  it  will  go  in  any  situation. — Frank  Pat- 
terson, Mansfield  Theatre,  Mansfield,  La.  Pop.  6,000. 

20th  CENTURY-FOX 

Legions  of  the  Nile  (20th-Fox) — Linda  Cristal, 
Georges  Marchal,  Ettore  Manni.  Leave  it  in  the  can. 
Played  Thurs.,  Fri.,  Sat.  Weather:  Foggy  and  rain. — 
Terry  Axley,  New  Theatre,  England,  Ark.  Pop.  2,136. 

North  to  Alaska  (20th-Fox) — John  Wayne,  Ca- 
pucine,  Fabian.  Tiptop  entertainment,  but  didn't  do 
the  business  expected.  Played  a little  late.  Play  it, 
by  all  means  and  make  your  patrons  happy.  Played 
Sun.,  Mon.  Weather:  Clear  and  cool. — Terry  Axley, 
New  Theatre,  England,  Ark.  Pop.  2,136. 

One  Foot  in  Hell  (20th-Fox) — Alan  Ladd,  Don 
Murray,  Dolores  Michaels.  Not  bad  at  all.  But  did 
Alan  Ladd  have  to  star  in  it?  Good  thing  the  rest 
of  the  cast  put  up  such  a good  job.  Played  Sun., 
through  Tues.  Weather:  Fine. — Dave  S.  Klein,  Astra 
Theatre,  Kitwe/Nkana,  N.  Rhodesia,  Africa.  Pop. 
13,000. 

Rookie,  The  (20th-Fox)- — Tommy  Noonan,  Pete 
Marshall,  Julie  Newmor.  Wacky  comedy,  but  too 
uneven  to  be  really  good.  Lots  of  laughs,  but  it 
missed  being  a comedy  that  will  build  trade  when 
word-of-mouth  gets  out.  Did  near  normal  here. 
Played  Fri.,  Sat.  Weather:  Warm. — Ken  Christianson, 
Roxy  Theatre,  Washburn,  N.  D.  Pop.  968. 

Story  of  Ruth,  The  (20th-Fox) — Elana  Eden,  Stuart 
Whitman,  Peggy  Wood.  This  is  an  excellently  acted 
picture  and  it  did  very  well  considering  the  parish 
church  bazaar  we  had  in  opposition.  A little  draggy 
at  times,  but  Miss  Peggy  Wood's  performance  as 
Naomi  is  good  indeed.  Played  Sun.,  Mon.,  Tues. — - 
Paul  Fournier,  Acadia  Theatre,  St.  Leonard,  N.  B. 
Pop.  2,150. 

UNITED  ARTISTS 

Facts  of  Life,  The  (UA) — Bob  Hope,  Lucille  Ball, 
Ruth  Hussey.  Why  does  a company  go  through  all 
the  trouble  of  making  such  a good  show — then 
not  finish  the  job?  Color  would  have  upped  the 
gross  on  this  one.  But  then  I suppose  it's  hard  to 
please  us  all.  Played  Wed.  to  Sat. — Harold  Bell, 
Opera  House,  Coaticook,  Que.  Pop.  6,362. 

Misfits,  The  (UA)— Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift.  Never  have  we  heard  so  many 
bad  comments  on  one  picture  since  our  start  in  this 
crazy  game.  Still  they  came  and  we  did  fair.  They 
were  walking  out  faster  than  they  were  coming  in, 
and  it  became  quite  a joke.  Too  bad  Clark  Gable 
had  this  credited  as  his  last  film.  And  the  last  two 
Monroe  films  have  been  real  nothings. — Ray  Bor- 
iski,  Al  Zarzana,  Boulevard  Theatre,  Houston,  Tex. 

UNIVERSAL-INTERNATIONAL 

Great  Impostor,  The  (U-l) — Tony  Curtis,  Edmond 
O'Brien,  Joan  Blackman.  Good  picture  played  during 
last  month  of  school,  hence  not  much  business.  Not 
worth  percentage  in  small  situations.  Played  Sun., 
Mon.,  Tues.  Weather:  Good. — Mel  Danner,  Circle 

Theatre,  Waynoka,  Okla.  Pop.  2,018. 

Seven  Ways  From  Sundown  (U-l) — Audie  Murphy, 
Barry  Sullivan,  Venetia  Stevenson.  Good  western  with 
Audie  Murphy  and  in  color.  Will  do  okay  if  your 
patrons  go  for  westerns  and  outdoor  pictures.  We 
did  only  fair  business  on  o two-day  run.  Played  Thurs., 
Fri.  Weather:  Good. — B.  L.  Brown  jr..  Arcade  The- 
atre, Sandersville,  Ga.  Pop.  5,424. 

WARNER  BROS. 

Fever  in  the  Blood,  A (WB) — Efrem  Zimbalist  jr., 
Angie  Dickinson,  Don  Ameche.  Boys,  if  you  have  not 
made  a contract  on  this,  let  WB  keep  it.  All  it  is 
is  1 1 7 minutes  of  wasted  film.  No  good;  no  business. 
Played  Thurs.,  Fri.,  Sat.  Weather:  Good. — Leo  A. 

Backer,  Valley  Theatre,  Browns  Valley,  Minn.  Pop. 
1,117. 


Give  It  Your  Best  Time 

"Where  the  Boys  Are"  from  MGM  is  very 
good  and  in  color  and  CinemaScope  plus  a top 
staff  of  young  stars.  We  did  very  good  busi- 
ness on  this  and  would  recommend  it  to  all 
showmen  who  need  to  and  want  to  make  a little 
on  a picture  (and  who  doesn't?).  Give  it  your 
best  time. 

B.  L.  BROWN  JR. 

Arcade  Theatre, 

Sandersville,  Ga. 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


They  Were  Ten  F Melod|'an'a 

Schwartz-  Sachson  105  Minutes  Rel 

Amazingly  not  unlike  a rip-snorting  melo- 
drama of  the  Great  American  West,  this 
filmed-in-Israel  story  of  Palestinian  settlers  in 
the  late  19th  Century  should  find  a most  re- 
ceptive audience  in  the  primarily  metropolitan 
centers,  which  contain  the  bulk  of  America's 
Jewry.  It  is  spoken  in  Hebrew  and  contains 
English  titles,  so  that  the  audiences  not  con- 
versant with  the  language  will  be  able  to 
fully  understand  how  it  is  that  nine  male  Jews 
and  one  woman  (Ninette)  are  driven  to 
Palestine,  then  a part  of  the  already  decaying 
Turkish  Empire,  from  vicious  Russian  pogroms. 
On  a rocky  hilltop,  surrounded  by  alien  and 
suspicious  Arabs  (shades  of  the  American 
Injuns!)  they  apply  themselves  to  growing 
crops.  The  other  eight  men  are  openly  jealous 
of  Oded  Teomi's  married  status  with  Ninette 
and  some  leave  for  easier-living  climes.  Later, 
friendship  developes  between  Jew  and  Arab. 
Ninette  dies  after  giving  birth  to  a son.  This 
was  produced  and  directed  for  Scopus  Pro- 
ductions A.  G.,  by  Baruch  Dienar,  who  col- 
laborated with  Meachem  Shuval  and  Gavriel 
Dagan  on  the  script.  George  Schwartz  and 
Arthur  Sachson  are  distibuting  this  in  the  U.  S. 

Ninette,  Oded  Teomi,  Leo  Filler,  Yosef 
Saira,  Yosef  Zur,  Gavriel  Dagan. 


Violent  Summer  A »Jj“  0ra™ 

Films-Around-the-World  95  Minutes 

Rel.  June  '61 

An  intensely  dramatic  Italian-language 
dealing  with  a May-September  romance 
against  a World  War  II  background,  this 
Titanus-SGC  production  is  strong  art  house 
fare  despite  the  lack  of  top  foreign  names  for 
the  marquee.  However,  Eleonora  Rossi  Drago, 
a contemporary  of  Loren  and  Lollobrigida  re- 
sembles Ingrid  Bergman  and  gives  a splendid 
portrayal  which  should  boost  her  stock  for  art 
house  audiences.  She  won  the  Italian  “Silver 
Ribbon”  as  best  actress  of  the  year  for  this 
sensitive  performance,  a selling  angle  for 
class  patrons.  Excellent,  too,  are  Jean  Louis 
Trintignant,  who  played  opposite  Bardot  in 
“And  God  Created  Woman,"  and  Jacqueline 
Sassard,  a vibrant  teenage  type.  Valerio 
Zurlini,  who  directed  from  his  own  screenplay 
in  collaboration  with  Suso  Cecchi  D'Amico 
and  Giorgio  Prosperi,  captures  the  mood  and 
atmosphere  of  the  previous  (1943)  generation 
of  troubled  youth  and  his  love  scenes  between 
the  passionate  adolescent  and  a thirtyish 
widow  are  moving  and  almost  too  realistic — 
making  the  film  adult  fare.  The  placid  open- 
ing takes  place  in  a seaside  resort  patronized 
by  wealthy  families  and  the  climax,  as  Ger- 
man occupation  troops  take  over,  is  filled  with 
bombing  and  horror,  both  parts  well  photo- 
graphed. The  ill-matched  lovers  part  for  a 
tragic  finale.  The  fine  musical  score  by  Mario 
Nascimbene  rates  special  mention. 

Eleonora  Rossi  Drago,  Jean  Louis  Trintig- 
ncmt,  Jacqueline  Sassard,  Raf  MattioLi. 


Sneak  Previews  for  'Ada' 

NEW  YORK  — Metro-Goldwyn-Mayer 
will  hold  a series  of  sneak  previews  of 
“Ada,”  starring  Susan  Hayward  and  Dean 
Martin,  in  key  cities  across  the  country,  as 
part  of  the  campaign  for  this  summer  re- 
lease, according  to  Robert  Mochrie,  gen- 
eral sales  manager.  Mochrie  and  his  MGM 
staff  were  impressed  at  the  audience  ap- 
plause reaction  at  the  New  York  sneak 
preview  last  week. 


10 


BOXOFFICE  BookinGuide  ::  July  3,  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  © Cinemascope;  ® Vistovision;  © Superscope;  ® Naturama;  © Regalscope;  © Technirama.  For  story  synopsis  on  each  picture,  see  reverse  side. 


p Ty  Ratio:  Drama  with 

t anny  r 185.1  comedy 

sist^  Warner  Bros.  (016)  133  Minutes  Rel.  July  '61 

1 Eas# 

| Rare  is  the  kind  of  film  that  tugs  at  the  heartstrings  and  ) 

1 gives  rise  to  laughter  at  one  and  the  same  time.  But  one  such 

is  this  Joshua  Logan  production,  which  should  encounter 
limitless  amounts  of  praise  and  patronage  wherever  it  is 
shown.  The  screenplay  by  Julius  J.  Epstein  eschews  the  tune- 
1 ful  facets  of  the  original  S.  N.  Behrman-Joshua  Logan  musical 

1 and  emerges  a straight  comedy-drama,  which,  despite 

leisurely  paced  opening  sequences,  rapidly  changes  into  a 
story  of  tears  and  laughter  that  will  make  audiences  com- 
j pletely  forget  possible  early-footage  gripes.  So  exquisite  are 

performances  that  selecting  one  for  top  honors  becomes  a 
i matter  of  individual  taste.  Leslie  Caron's  delineation  of  the 

title  role  is  ethereally  fine-grained;  Horst  Buchholz  is  excel- 
J lent  as  her  lover,  and  Maurice  Chevalier  and  Charles  Boyer 

1 are  delightful  as  a pair  of  aging,  irascible  men  whose  deep 

1 1 affection  for  each  other  does  not  prohibit  their  constant  bick- 

1 ering.  Much  of  the  credit  for  the  film's  magnificence  goes  to 

y | the  sensitive,  sure-handed  direction  of  Logan  and  the  dis- 

tinctive Technicolor  photography  by  Jack  Cardiff  of  the 
| breath-takingly  beautiful  backgrounds  and  the  closeups  in 

1 which  the  feature  abounds. 

Leslie  Caron,  Horst  Buchholz,  Maurice  Chevalier,  Charles 
Boyer,  Baccaloni,  Lionel  Jeffries,  Raymond  Bussieres. 

TJzl- TO  J-1  Ratio:  Spectacle 

-E  2.35-1  VistaScope 

© 

Film  Group-States  Rights  84  Minutes  Rel.  May  '61 

ienc 

CAS1  Engrossedly  adhering  to  the  accepted  handling  of  derring- 
'“re1-  jo  amid  the  vastness  and  far-off  reaches  of  legendary 
atmosphere,  this  Roger  Corman-fiimed-in-Greece  spectacle 
marks  that  relative  newcomer  (he  previously  contributed 
significantly  to  American-International  output,  and,  more 
recently,  to  his  own  Film  Group-States  Rights  combine's  first- 
time  out  effort  in  the  more  expensive  undertakings  with  wide- 
wide screen  (VisiaScope)  effects  and  color  (in  this  instance 
the  new  Eastman  52-50).  Fittingly,  he's  chosen  a subject  of 
significant  esteem  in  Greek  mythology,  Atlas,  who  has  been 
described  by  the  world's  greatest  dramatists  and  story  tellers, 
among  them  Homer,  who  observed  the  hero  was  “one  who 
knows  the  depths  of  the  whole  sea  and  keeps  the  tall  pillars 
which  hold  heaven  and  earth  asunder."  Certainly  a hero  of 
dynamic  proportions  and  in  Mark  Forest's  capable  portrayal 
he  comes  alive,  with  a zestful  vitality  and  youthful  ex- 
huberance  both  refreshing  and  admirable  to  encounter.  Atlas 
is  familiar  to  school  children  as  the  man  who  carries  the  ter- 
restrial globe  on  his  shoulders.  Forest  is  cast,  in  associate 
producer  Charles  Griffith's  absorbing  screenplay,  as  the  hero 
of  the  Greek  Games  called  upon  by  tyrant  Frank  Wolff. 

Michael  Forest,  Frank  Wolff,  Barboura  Morris,  Walter 
Maslow,  Christos  Exarchos,  Andreas  Filippidis. 

Time  Bomb  F JSS  Su,,“"  Dr"‘ 

Allied  Artists  (6104)  92  Minutes  Rel.  April  '61 

! Suspense,  certainly,  is  one  of  the  most  dramatic  and  vital 

components  of  action  plots,  and  in  this  Franco-Italian  co- 
; production  (Les  Group  Des  4,  Paris,  and  Da.  Ma.  Cinemato- 

grafica,  Rome),  competently  spoken  in  English,  the  thrills  add 
. up  to  forceful  entertainment  indeed.  Curt  Jurgens,  an  inter- 

national thespian  of  considerable  note,  and  Mylene 
' Demongeot,  among  France's  current  crop  of  kittenish  darlings, 

are  the  principals  in  an  engrossing  scheme,  by  Mile. 
Demongeot  and  her  avarice-minded  brother,  Alain  Saury,  to 
| tionJ  recoup  a lost  family  fortune  by  wrecking  a freighter  plying 
j between  Hamburg,  Germany,  and  Helsinki,  Finland,  in  the  __  | 

process  collecting  a whopping  six-million-dollar  insurance  1 

payment.  Although  much  of  the  action  takes  place  aboard  a 
freighter  as  she  cuts  her  way  through  the  Kiel  Canal  and 
[ across  the  North  Sea,  there  are  glimpses  into  the  con- 

temporary lives  of  the  young  rich  of  Europe's  capitals. 
Written  for  the  screen  by  director  Yves  Ciampi  and  Henri- 
1 Francois  Rey,  from  Jean-Charles  Tacchella's  original  story, 

this  will  hold  interest  of  both  youthful  and  mature  audiences; 
it  manages  to  convey  the  urgency  that  is  so  important  in 
attractions  of  land-and-sea  suspense.  Ciampi's  direction  is 
■ sure,  swift  and  studied. 

Curt  Jurgens,  Mylene  Demongeot,  Alain  Saury,  Paul 
Mercey,  Robert  Porte,  Daniel  Sorano,  Jean  Durand. 

Trouble  in  the  Sky  F Action  Drama 

Univ.-Int'I  (6118)  76  Minutes  Rel.  July  '61 

A routine  British-made  feature  with  a commercial  jet  air- 
craft background,  this  Bryanston  film  produced  by  Aubrey 
Baring  will  satisfy  as  a supporting  dualer  even  if  the  dis- 
cussion about  take-off  dangers  are  scarcely  conducive  to  an 
increase  in  plane  travel.  George  Sanders,  who  has  a com- 
paratively minor  role,  has  marquee  value;  Peter  Cushing  is 
a regular  in  Hammer's  “Frankenstein"  and  “Dracula"  pictures 
and  Elizabeth  Seal  is  attracting  attention  as  the  star  of 
Broadway's  current  hit,  “Irma  La  Douce,"  meaning  three  ex- 
p ploitable  names  for  a picture  of  programmer  length.  The 
Ruff,"  screenplay  by  Robert  Westerby,  based  on  the  novel  by 
°ho>'  David  Beaty,  opens  with  an  inquiry  into  a veteran  pilot's 
failure  to  lift  a jet  filled  with  passengers  from  the  runway 
and  much  of  this  dialog  is  too  technical  to  interest  average 
patrons.  It  is  only  when  this  same  pilot  dies  in  another  fatal 
crash  that  he  is  vindicated  in  his  contention  that  a structural 
defect  is  responsible — scarcely  a happy  turn  of  events.  A 
modest  romantic  element  is  introduced  between  the  pilot's 
daughter  (nicely  portrayed  by  Miss  Seal)  and  a test  pilot 
for  the  aviation  company,  played  by  the  personable  Michael 
Craig.  The  outstanding  acting  job  is  that  of  Bernard  Lee,  the 
veteran  pilot.  Directed  by  Charles  Frend. 

Michael  Craig,  Peter  Cushing,  Elizabeth  Seal,  George 
Sanders,  Bernard  Lee,  Gordon  Jackson,  Noel  Willman. 

The  Girl  in  Room  13  F ,Tiu'""7  °r“* 

Astor  Int'l  79  Minutes  Rel.  July  '61 

An  engrossing  enough  trek  into  the  ever-intriguing  facets 
of  love  and  murder,  backgrounded  against  contemporary 
1 Brazil  settings,  in  Eastman  Color,  this  stars  Brian  Donlevy,  as 

strong  a marquee  name  as  ever,  and  relative  unknowns  who 
attend  to  their  assignments  with  a certain  briskness  that  is 
indeed  refreshing  to  behold.  The  Layton  Film  Productions  Inc. 
presentation,  released  via  Astor  International,  is  purposefully 
concerned  with  the  search  by  American  private  detective 
Donlevy  for  a girl  in  Brazil  wanted  back  in  the  states  for  mur- 
der. The  action  gets  going  in  fine  style  almost  immediately — 
a sinister-looking  chap  slips  a package  (containing  counter- 
feit money  plates)  into  Donlevy's  coat  without  the  latter's 
knowledge,  at  the  airport,  and  when  the  chap  is  shot  down 
by  police,  Donlevy,  it  seems,  is  front-and-center  as  a point  of 
suspicion,  both  by  authorities  and  the  underworld  goons 
headed  by  Victor  Merinow.  This  is  produced  by  Marc 
_ Frederic  and  directed  by  Richard  Cunha,  the  shooting  script 

22^  credited  to  H.  E.  Barrie  and  Cunha.  It  will  play  off  as  strongly 

* as  predecessor  attractions  in  the  similar  plotting  category,  uda. 

although  Donlevy's  presence  may  boost  boxoffice  takes,  par-  ,ase- 
1 ticularly  in  the  more  metropolitan  centers. 

Brian  Donlevy,  Andrea  Bayard,  Elizabeth  Howard,  Victor 
Merinow,  John  Herbert. 

Man  in  the  Moon  F 1RS°i  Comidy 

Trans-Lux  98  Minutes  Rel.  July  '61 

Now  the  British  are  spoofing  astronauts  and  the  race  for 
space  with  the  result  that  this  Michael  Relph  production  is 
hilarious  fare  for  the  art  houses  and,  with  Kenneth  More  for 
marquee  value,  it  can  play  most  regular  situations,  as  well, 
especially  where  English  comedies  are  favored.  As  directed 
by  Basil  Dearden,  from  an  original  screenplay  by  Relph  and 
Bryan  Forbes  (the  actor-producer  of  "The  Angry  Silence"), 
the  film  is  delightfully  nonsensical  even  while  its  astronaut 
training  background  and  the  elaborate  rocket-firing  equip- 
ment seem  absolutely  authentic.  More,  certainly  one  of 
Britain's  finest  comics  since  “Genevieve,"  “Doctor  in  the 
House"  and  other  top  imports  made  him  a U.S.  favorite,  is 
ideally  cast  as  the  breezy,  casual  “human  guinea  pig”  for 
health  experiments  who  joins  a moon-flight  project  and  he 
makes  the  surprise  outcome  one  of  the  season's  funniest 
moments.  Shirley  Anne  Field  (who  scored  in  “The  Enter- 
tainer") is  most  engaging  as  a blonde  strip-teaser  who  sup- 
plies the  romantic  interest  and  Charles  Gray,  as  an  envious 
astronaut,  and  Michael  Hordern  and  Charles  Glyn-Jones,  as 
sly  atomic  research  scientists,  contribute  comic  acting  gems, 
■v  The  bearded  Noel  Purcell  has  one  rare  comedy  moment  in 

the  climax.  This  is  science-fiction  with  a laugh. 

Kenneth  More,  Shirley  Anne  Field,  Michael  Hordern, 
Norman  Bird,  John  Glyn-Jones,  Charles  Gray. 

The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  82S  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 

2542  BOXOFFICE  BookinGuide  ::  July  3,  1961  2541 


FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  "Atlas"  (Film  Group) 

The  Greek  city  state  of  Thenis  has  been  under  siege  for 
three  months  by  the  avarice-minded  tyrant  of  Seronikos, 
Frank  Wolff.  When  Andreas  Filippidis  of  democratic  Thensis  yerv. 
suggests  that  the  long  drawnout,  exhausting  struggle,  pitting 
armies  over  vast  plains,  be  decided  by  private  combat, 
Wolff  agrees  and  goes  forth  to  find  a champion  certain  of 
besting  Filippidis  sen,  Christos  Exarchos,  within  two-weeks 
time.  At  the  Greek  Games  Atlas  (Mark  Forest)  is  the  hero  of 
the  day  and  Wolff  uses  his  paramour,  Barboura  Morris  to 
employ  her  considerable  female  wiles  in  winning  Atlas  over 
to  his  camp.  En  route  to  Thenis,  Atlas  and  Barboura  fall  in 
love.  In  the  combat  contest,  Atlas  wins  and  proclaims 
democracy  will  rule.  The  disgruntled  Wolff  and  advisor 
Walter  Maslow  put  a fake  revolt  into  effect;  they  want 
Filippidis  out  of  the  way.  Wolff  is  killed  by  Atlas,  and  Thenis 
can  now  face  peaceful  times. 

EXPLOITIPS: 

This  was  filmed  on  authentic  Greek  locales.  Check  with 
your  local  health  groups  (YMCA,  YMHA,  et  al)  for  an  Atlas 
competition  onstage.  This  can  be  handled,  too,  through 
photos  submitted  to  the  cooperative  newspapers  and  TV 
outlets. 

CATCHLINES: 

Behold!  The  Mightiest  Man  Who  Ever  Lived;  Feared  by 
Every  Man — Desired  by  Every  Woman! 

THE  STORY:  "Fanny"  (WB) 

Leslie  Caron  and  Horst  Buchholz  are  two  waterfront  young- 
sters passionately  in  love  with  each  other.  When  their  love  / 

is  consummated  in  an  affair,  Horst  is  tom  between  his  af-  ( 

fection  for  the  girl  and  his  craving  for  a life  at  sea.  Making 
a great  sacrifice,  Leslie  urges  him  to  accept  a berth  aboard 
a sailing  vessel  bound  on  a five-year  scientific  voyage.  After 
he  departs,  she  finds  that  she  is  pregnant  with  his  child. 
Widowed,  childless,  aging  Maurice  Chevalier,  a prosperous 
merchant,  marries  her,  although  he  knows  all  of  the  facts, 
because  he  desires  to  perpetuate  his  name.  A son  is  born  to 
Leslie,  and  when  Horst  returns  he  realizes  the  child  is  his. 
Although  it  means  suffering  for  him,  the  young  father  stays 
in  the  background  until  Chevalier  dies;  then  he  and  Leslie 
marry. 

EXPLOITIPS: 

Top  cast  should  get  great  marquee  build-up  and  advertis- 
ing coverage.  Use  life-size  blow-ups  of  topliners  for  lobby 
display.  Decorate  entrance  and  lobby  as  Parisian  street  cafe, 
using  small  tables  along  sidewalk,  red  and  white  checked 
tablecloths,  candles  in  wine  bottles,  etc. 

CATCHLINES: 

You  Loved  Leslie  Caron  as  "Gigi"  and  "Lilli" — Now  Adore 
Her  as  "Fanny"  . . . Maurice  Chevalier  and  Charles  Boyer 
as  Two  Romantic  Frenchmen  With  an  Eye  for  Beauty  of  All 
Kinds  . . . They  Loved — and  Sinned — and  Lived  to  Regret  It. 

THE  STORY:  "Trouble  in  the  Sky"  (U-I) 

At  a London  inquiry  into  a near-accident  on  takeoff  of  a 
new  jet  aircraft  in  India,  Bernard  Lee,  the  veteran  pilot,  is 
about  to  be  grounded,  but  his  long  safety  record  is  taken 
into  consideration.  With  Lee  restored  to  active  duty,  his 
daughter,  Elizabeth  Seal,  is  aided  by  Michael  Craig,  test  pilot 
for  the  aviation  firm,  in  trying  to  prove  a structural  aircraft 
defect.  Even  the  flight  supervisor,  Peter  Cushing,  has  diffi- 
culty landing,  but  he  remains  silent  and  when  Lee  again 
takes  a plane  with  a maximum  load  out  of  the  Indian  airport, 
he  crashes  and  he  and  most  of  the  passengers  are  killed.  At 
a second  inquiry,  Craig  learns  that  the  designer  had  been 
secretly  trying  to  eliminate  take-off  troubles  and  he  reveals 
this,  thus  vindicating  Lee  and  winning  favor  with  Elizabeth.  iU' 
EXPLOITIPS:  '?ng  ‘ 

Because  of  the  story  dealing  with  take-off  dangers,  possible 
tieups  with  airlines  must  be  eliminated.  Play  up  George 
Sanders,  long  popular  in  Hollywood  and  British  films,  and 
Peter  Cushing,  who  was  starred  in  Hammer's  "Frankenstein" 
and  "Dracula"  horror  films.  Elizabeth  Seal  has  received  ac- 
claim in  magazines  and  newspapers  as  star  of  "Irma  La 
Douce"  on  Broadway. 

CATCHLINES: 

Flaming  Danger  in  the  Air — As  Nervous  Passengers  Hold 
Their  Breaths  . . . Elizabeth  Seal,  Star  of  "Irma  La  Douce,"  in 
an  Exciting  British  Film  . . . The  Secrets  of  Jet  Aircraft  Travel 
and  Its  Latest  Developments. 

THE  STORY:  "Time  Bomb"  (AA) 

A near-destitute,  young,  orphaned  brother  and  sister, 
Alain  Saury  and  Mylene  Demongeot,  whose  family  fortune 
had  sprung  from  shipping  interests,  plot  with  her  middle-aged 
lover,  sea  captain  Curt  Jurgens,  to  bilk  an  insurance  com- 
pany of  $6  million.  As  part  of  the  plot,  Mylene  arranges  to 
have  Jurgens  hired  to  captain  the  freighter  Volturnia  on  a 
run  from  Hamburg  to  Helsinki.  He,  in  turn,  engages  explosive 
expert,  Daniel  Sorano,  to  fashion  the  bomb  which  is  secreted 
in  the  ship's  hold  and  timed  to  explode  and  sink  the  ship  in 
an  area  where  World  War  II  mines  are  known  to  still  exist, 
thus  making  it  appear  the  freighter  struck  a mine.  Jurgens 
pushes  his  ship  toward  its  doom,  knowing  he  and  his  men  / 

n'yPgC  can  escape  in  lifeboats.  After  20  years  of  overheating,  a ' 

qoor  boiler  bursts,  trapping  crewman,  Jess  Hahn,  in  the  wreckage. 
Jurgens  repents;  unknown,  he  hurries  to  the  hold  and  dis- 
connects the  bomb.  He  brings  the  ship  back  to  Hamburg  and 
himself  into  his  girl's  arms. 

EXPLOITIPS: 

Obtain  use  of  a Geiger  counter  from  an  electrical  supply 
house;  assign  a sinister-looking  man  to  tote  it  about  town, 
with  appropriate  copy.  As  insurance  brokers  are  good  news- 
paper advertisers  arrange  newspaper  interviews. 

CATCHLINES: 

A Shattering  Cruise  to  Terror  . . . This  Ship  Is  a Floating 
TIME  BOMB — Triggered  to  Explode  . . . Explodes  . . . With  All 
the  Fury  That  Conspiracy  on  the  High  Seas  Can  Ignite! 

THE  STORY:  "Man  in  the  Moon"  (Trans-Lux) 

Kenneth  More,  a rare  English  specimen  who  is  used  as  a 
professional  "guinea  pig"  by  researchers  because  of  his  im- 
munity to  any  disease,  is  fired  because  he  refuses  to  even 
sniffle  for  a cold  research  project.  Michael  Hordern,  who  is 
training  astronauts  at  a nearby  atomic  research  center,  takes 
on  More  to  compete  with  several  ace  astronauts  to  be  the 
first  man  to  be  sent  to  the  moon.  More  emerges  unscathed 
from  high-temperature,  tolerance  and  de-acceleration  tests, 
despite  the  efforts  of  the  other  astronauts  to  sabotage  him. 

With  More  inside,  the  missile  is  launched  from  an  Australian 
range.  More  heads  for  the  moon  but  lands  in  a wasteland 
which  turns  out  to  be — the  Australian  bush. 

EXPLOITIPS: 

Play  up  the  moon-missile  background  and  astronaut  train- 
ing program  to  capitalize  on  today's  news  headlines  and  to 
attract  the  millions  of  science-fiction  enthusiasts.  Kenneth 
More  was  the  star  of  "Genevieve,"  "Doctor  in  the  House,"  "A 
Night  to  Remember"  and  other  outstanding  British  imports. 

CATCHLINES: 

Kenneth  More  as  the  Perfect  Specimen  Who  Is  Picked  to  Be  ^ s ^ 
the  First  Man  in  the  Moon  . . . Top  Secret  News  About  the  an/ 
Space-Bound  Astronauts  . . . An  Hilarious  Spoof  on  Space 
Travel  ...  He  Couldn't  Catch  a Common  Cold — So  He  Was 
Sent  to  the  Moon. 

THE  STORY:  "Girl  in  Room  13"  (Astor) 

Private  detective  Brian  Donlevy,  arriving  in  Brazil  in  search 
of  a beautiful  girl  wanted  in  the  U.  S.  for  murder,  is  ques- 
tioned by  police  after  a sinister  figure,  who  has  slipped  a 
package  into  Donlevy's  coat  without  his  knowledge,  is  killed 
in  a gun  duel  with  officers.  At  his  hotel,  Donlevy  opens  an 
adjoining  door  to  his  room  and  surprises  a partially  nude  girl 
in  her  bed.  Apologizing,  he  learns  the  girl  (Elizabeth 
Howard)  is  on  a holiday;  through  her,  he  ascertains  the 
whereabouts  of  the  missing  girl — a night  club.  He  escorts 
Elizabeth  to  the  club,  where  the  girl's  (Andrea  Bayard)  boy 
friend,  Victor  Merinow,  waylays  him,  thinking  he  had  some- 
thing to  do  with  the  package  (it  turns  out  it  had  contained 
counterfeit  money  plates).  Donlevy  is  battered  into  uncon- 
sciousness by  Merinow's  goons.  Working  now  with  the 
authorities,  Donlevy  figures  in  a trap  for  the  counterfeiting 
chieftains — blank  plates  are  passed  on  to  Merinow,  who  kills 
the  intermediary.  Later  police  close  in.  Andrea,  recovering 
from  Merinow's  misdirected  gunfire,  is  vindicated.  Donlevy 
is  content  with  a job  well-done. 

EXPLOITIPS: 

Brian  Donlevy  has  been  on  the  screen  since  1929;  he  is  f 
L equally  known  for  stage  and  television  emoting.  Play  up  the  V 

’-cop'  international  adventure  angles  here. 

CATCHLINES: 

When  Night  Came  They  Spoke  of  Her  in  Whispers!  . . . 
Adventure  in  the  Brazilian  Night! 

BOXOFFICE  BookinGuide  ::  July  3,  1961 


RATES:  20c  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Me.  • 


CLEHIIIII6  HOUSE 


HELP  WANTED 

Experienced  Projectionist:  Single,  sober. 
Permanent  job.  Write  or  call  O.  L.  Smith, 
Marlow,  Oklahoma. 

HOUSEMANAGER  or  experienced  as- 
sistant that  knows  theatre  operation  for 
Eastern  Virginia  and  North  Carolina.  Pre- 
fer young  man  in  twenties  or  thirties. 
Air-mail  previous  experience,  salary,  draft 
status  and  marital  details.  All  replies  will 
be  kept  confidential.  Write  Boxoffice 
9307. 

PROJECTIONIST  for  medium  size  op- 
eration that  knows  booth  equipment. 
Located  in  eastern  North  Carolina.  Air- 
mail qualifications,  salary,  draft  and 
marital  status  and  references.  Write  Box- 
office  9308. 

SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good-  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

S120.00  Five  Day  Week,  with  three  easy 
Credit  Collections  System  sales  daily. 
Three  systems  postpaid  anywhere,  $21.00. 
Single  Sample  system,  $10.00.  K.  Smith's 
Credit  Adjustment  Service,  Box  183,  Ar- 
lington, Texas. 


POSITIONS  WANTED 


U-Need  Me!  Canadian  manager,  15 
years,  indoor,  D-I.  Exploitation  tops!  Ref- 
erences. Boxoffice,  9319. 


BUSINESS  STIMULATORS 

Bingo,  more  action!  $4.50M  cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  oi 
Hawaii,  670  S.  Lafayette  Place,  Los  An 
geles  5,  Calif. 

Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  1G0-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36.  N.  Y 


Midget  Bibles.  $50/thousand.  1x172" 
224  pages.  Samples,  prices  10c.  Johnson 
Smith,  D-951,  Detroit  7. 


Pack  You'  Drive-In:  $1  brings  ad-mats 
and  complete  campaign  Proven.  Mack 
Enterprises,  Centralia,  Illinois. 

Bumper  Strips  9c  each  per  M.  Large 
4"xl8’' — 2 colors.  Beautiful  Day-Glo  and 
they  stick!  Fast  5 day  service.  Specify 
colors.  Send  copy  and  check.  Avon  Signs, 
Avon,  Conn. 


Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 


MISCELLANEOUS 

Will  sell  two  complete  Nesson  Tramp- 
oline Centers,  the  best  that  money  can 
buy,  at  a real  bargain.  Will  sell  trampo- 
lines separate  if  desired.  7600  Charles 
Page  Blvd.,  Rt.  6,  Sand  Springs  Drive-In 
Theatre,  Tulsa,  Oklahoma. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


DRIVE-IN  THEATRE  EQUIPMENT 

DRIVE-IN  EQUIPMENT,  Time  Payments. 
Rebuilt  E-7  Projectors,  Heavy  Pedestals, 
RCA  Soundheads,  Lenses,  Enarcs,  Gener- 
ator, new  200W  Amplification,  all  for 
$2,995.  S.O.S.,  602  W.  52nd,  New  York,  19. 

Drive-In  Theatre  Tickets!  100,000  1x2" 
special  printed  roll  tickets,  $37.95.  Send 
for  samples  of  our  special  printed  stub 
rod  tickets  for  drive-ins.  Safe,  Distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 


GENERAL  EQUIPMENT— USED 

Sacrifice  1000  seats,  good  condition,  all 
or  part,  also  wide  screen  (CinemaScope), 
booth,  stage,  theatre  equipment  and  sup- 
plies. Building  being  demolished  due  to 
redevelopment.  Harris,  1610  Asylum  Ave., 
West  Hartford,  Conn.,  or  Phone  ADams 
3-6421  mornings  or  evenings. 


Wonderful  Values  Always!  Griswold 
splicers,  new  $19.95;  Magnarc  lamphouses, 
excellent,  $350.00  pair;  DeVry  12000  pro- 
jectors, rebuilt,  $975.00  pair;  Century 
mtermittents,  rebuilt,  $79.50;  Lenses  at 
lowest  prices.  Star  Cinema  Supply,  621 
West  55th  Street,  New  York  19. 


For  Sale:  Modern  projection  equipment, 
complete  booth.  Elvin  Theatre,  Endicott, 
N.  Y.,  Phone  ST  5-8652. 


Complete  theatre  equipment  (for  quick 
sale)  2 Super  Simplex  with  front  and  rear 
shutters,  solid  type  bases,  RCA  sound- 
heads  rotary  stabilizers,  amplifier,  190 
Irwin  chairs  upholstered  seats,  plywood 
backs,  screen,  air  washer  system.  H.  E. 
Wessmger,  Lexington,  S.  C. 


GENERAL  EQUIPMENT— NEW 

SAVE  WITH  MASONITE  MARQUEE  LET- 
TERS, fit  Wagner,  Adler,  Bevelite.  Black 
or  red.  4",  40c;  8",  60c;  10",  75c;  12", 
$1.00;  14",  $1.50;  16",  $1.75;  17",  $2.00, 
24",  $3.00  (10%  discount  100  letters  or  over 
$60  list).  S.O.S.,  602  W.  S2nd,  New  York 
19. 


EQUIPMENT  WANTED 


Wanted:  Booth  equipment,  will  dis- 

mantle. Frank  Rogers,  1122  Winton, 
Speedway,  Indiana. 


Wanted:  Used  theatre  booth  equipment. 
We  dismantle.  Leon  Jarodsky,  Lincoln 
Theatre,  Paris,  Illinois. 


Top  Prices  Paid:  For  used  projectors, 
lamphouses,  lenses,  etc.  What  have  you? 
Star  Cinema  Supply,  621  West  55th  Street, 
New  York  19. 


_ EQUIPMENT  REPAIR  SERVICE 

REPAIR  your  glass  reflectors  with 
GATORHIDE  permanently!  Unconditional- 
ly guaranteed!  $2.95  postpaid.  Gatorhide, 
P.O.  Box  71,  Joplin,  Missouri. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  & RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $7.50,  with  a binder.  (Data  on  16, 
35  and  70mm  equipment.)  Written  by 
practical  engineer.  Cash  or  P.O.  Order. 
No  CODs.  Order  Now!  Wesley  Trout, 
Engineer,  Box  575,  Enid,  Oklahoma. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


Wanted:  Drive-in  theatre  of  500  cars  or 
near.  Full  details  as  to  grosses  and  com- 
petition. Reasonable  down  payment.  Send 
photos.  Boxoffice,  9316. 


Will  trade  $20,000  going  Hardware  Busi- 
ness for  small  family  theatre  near  Chicago 
area.  Co-op,  7244  Touhy  Avenue,  Chi- 
cago 48,  Illinois. 


Wanted:  Will  lease  drive-in  theatres, 
Tennessee,  Alabama,  Georgia,  Florida. 
Percentage  of  gross  or  straight  lease. 
No  family  operation.  Boxofffice,  9318. 


Wanted:  To  buy  theatre  in  East  Ten- 
nessee or  vicinity.  Only  theatres  showing 
profit  need  reply.  Send  full  information 
in  first  letter.  Boxoffice,  9323. 


THEATRES  FOR  SALE 

West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearnv  Street,  San  Francisco  6,  Cahtorma. 

356  car  drive-in,  population  7,500.  No 
other  within  75  miles.  Excellent  equip- 
ment-CinemaScope.  Always  a money 
maker.  CASH  ONLY,  $29,000.  Owner  has 
other  interests.  Jet  Drive-In,  Truth  or  Con- 
sequences, New  Mexico. 


Portland,  Oregon,  neighborhood  theatre. 
One  of  the  newest  and  finest  in  town. 
Only  $8,000  down.  Theatre  Exchange  Com- 
pany, 5724  S.E.  Monroe,  Portland  22, 
Oregon. 

Theatre  in  Southeast  Kansas.  County 
seat  town.  Seats  400,  fully  equipped,  in 
first  class  condition.  Ideal  for  family 
operation.  No  other  show  in  town.  Box- 
office  9312. 

350  car  drive-in,  E.  Washington.  Six 
acres.  Scenic  location,  good  building  and 
equipment.  Boxofffice  9311. 

For  Sale:  Modern  Theatre,  parking 

lot.  Terms-Trade.  Nellie  Robbins,  Realtor, 
Anderson,  Indiana. 

225-car  drive-in,  good  equipment,  Cine- 
maScope. Owner  retiring.  $20,000.  Terms. 
Box  645,  Timberline  Drive-In,  Bemidji, 
Minnesota. 

Drive-in  and  indoor.  Southern  New 
Mexico,  Population  3,200.  300  seat  indoor, 
$15,000.  200  car  drive-in,  $20,000.  Prices 
include  buildings  and  equipment.  Will 
sell  separate  or  sell  all  equipment.  Box- 
office  9320. 

For  Sale:  Established  circuit  in  Florida. 
Drive-in  and  conventional.  Good  terms. 
Owner  wants  to  retire.  Boxoffice,  9321. 

North  Iowa  Dandy.  Latest  equipment, 
under  $12,000,  down,  terms  balance.  Box- 
office,  9322. 

Due  to  illness,  300-car  drive-in  theatre 
with  CinemaScope  on  11  acres.  1,000 
foot  frontage  on  US  54,  Lake  of  the  Ozarks. 
Terms.  Glaize  Drive-In  Theatre,  Osage 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


SENSATIONAL  SEATING  SAVINGS1 

American,  Heywood,  Ideal  chairs  from 
$8.45.  Send  for  Chair  Bulletin.  S.O.S.,  602 
W.  52nd,  New  York  19. 


3.169  International,  Bodiform,  Plywood 
chairs.  Lone  Star  Seating,  Box  1734,  Dal- 
las. 


Theatre  Exhibitors:  Are  you  going  to  re- 
model? We  can  save  you  money.  We 
can  rebuild  your  own  chairs  or  we  can 
supply  you  with  many  thousands  of  late 
type  chairs,  the  most  durable  and  com- 
fortable chairs  that  can  be  made  today. 
Contact  us  before  buying.  Nick  Diack, 
Eastern  Seating  Co.,  138-13  Springfield 
Blvd.,  Springfield  Gardens,  N.Y.  LA  8-3696. 


BUSINESS  OPPORTUNITIES 

BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Warms,  tender- 
izes ana  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building, 
Nashville,  Tennessee. 


Beach,  Missouri. 


For  Sale:  Central  San  Joaquin  Valley 
near  air  base.  700  seat  house  doing  good 
business,  priced  below  value.  Contact 
A.  D.  Ruff,  P.O.  Box  428,  Huron,  Cal- 
ifornia. Phone  WH  5-2125. 


THEATRES  FOR  SALE  OR  LEASE 


York  Theatre,  Athol,  Mass.,  1200  seats, 
national  release,  excellent  condition.  To 
settle  estate.  Write  Abe  Garbose,  8 
Parker  St.,  Gardner,  Mass. 


For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


POPCORN  MACHINES 


Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago.  111. 


Handy  Subscription  Order  Form 

CLIP  & MAIL  TODAY 


☆ 


BOXOFFICE: 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 

Please  enter  my  subscription  to  BOXOFFICE,  52  issues  per  year  (13 
of  which  contain  The  MODERN  THEATRE  section). 

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□ Remittance  Enclosed  □ Send  Invoice 

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NAME POSITION  


BOXOFFICE  ::  July  3,  1961 


29 


DUEL  Of  TO 


PRE-WSTOWC  BEASTS' 


SUMMIT 


meeting 


or  ™ MONSTERS! 


0F  T"t  GIANT 


SCORPiqhi 


Wiam!  Bam ! Here  come  the  13  fabulous,  hilarious  miracles  of 


I " 


HERCULES 


UHWtRStl 


k! 


American  international’s  full-length  feature 

RTOON  COLOR  . a MAGISCOPE 

starring  the  voices  of... 

FRANKIE  AVALON  • DODIE  STEVENS 
JONATHAN  WINTERS  • ARNOLD  STANG 
STERLING  HOLLOWAY  • Music  by  LES  BAXTER 

A TOEI  PRODUCTION 


jfbrLexlearL.  IJnten/ialio/ictL 


PICTURES 

^NATIONAL  RELEASE  DATE  JULY  26 


Jeffrey  Hunter,  os  Christ,  in  the  Sermon  on  the  Mount  scene  from  Samuel  Bronston's 
"King  of  Kings"  for  MGM  release,  which  will  have  its  world  premiere  in  New  York  in  October. 
This  and  other  films  based  on  Biblical  and  religious-themed  stories  continue  the  cycle  of 
such  product  which  has  produced  some  of  the  industry's  most  outstanding  successes. 


CYCLE  OF 
BIBLICAL  FILMS 
CONTINUES 


* 

Mm 

k j£f. ’ 

**  • f U.JL 

IS®  ji 

In  the  tradition  of  “Battle  Cry," 

What  Price  Glory;  "The  Big  Parade"... 


here's  20th  s Go-Go-Go  Campaign  on 


Marines,  lot's  Go! 


99 


ROUSING  TITLE  TUNE 

by  Creators  of  “North  To  Alaska”  and 
“Sink  The  Bismarck!”. ..  Huge  Pro- 
motion by  Mercury  Records  For  Rex 
Allen  Disc! 

REX  ALLEN 


ROARING  RADIO 

SPOTS  Emphasize  Song  to 

Greatest  Potential  Audience! 


THUNDERING  TV  SPOTS 

Stress  The  Loving,  the  Brawling,  the 
Fighting  Marines! 

EYE-POPPING  POSTERS 

Guaranteed  to  Create  Talk! 


Appearances  On 
National  TV  Shows! 

MARINE 

TIE-INS 

Brass  Band  Pre- 
mieres; Honor  Ma- 
rine Hero;  Invite 
Local  Personalities, 
Dignitaries,  Opinion- 
Makers! 

TINGLING 

THEATRE 

TRAILERS 

Includes  Every  Angle 
to  Attract  Every 
Audience! 


STAR  Ft!  A/G 


TomTeyon- David  Hed/son  Tom  Reese 


PRODUCED  AND  DIRECTED  BY  SCREENPLAY  BY 


Raoul  Walsh-JohnTwisi  Cinema  Scope 


Let's  Go  with 
MARINES 
in  August! 


I 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 

NATHAN  COHEN.  .Executive  Editor 
JESSE  SHLYEN.  ..  .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cnhen,  Ex- 
ecutive Editor:  Jesse  Shl.ven.  Managing 
Editor;  Morris  Schlozman,  Business  Man- 
ager: Hugh  Froze,  Field  Editor;  T.  L. 
Thatcher.  Editor  The  Modern  Theatre 
Section.  Telephone  CTlestnut  1-7777. 

Editorial  Offices:  45  Rockefeller  Plaza, 
New  York  20,  N.  Y.  Ponald  M.  Mer- 

sereau.  Associate  Publisher  Sc  General 
Manager;  A1  Steen,  Eastern  Editor;  Carl 
Mos,  Equipment  Advertising.  Telephone 
COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave..  Chicago  11,  111.,  Frances  B. 

Clow.  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbeacb 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calir.  Ivan  Spear,  manager.  Tele- 
phone Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Boh  Wett- 
steln,  manager.  Telephone  Dunkirk  8-2286. 

London  Office:  Anthony  Grtiner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  in- 
cluded in  the  first  Issue  of  each  month. 

Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  Charles  Browning,  119  E. 
25th  St. 

Charlotte:  Blanche  Carr,  301  S Church 
Cincinnati:  Frances  Hanford,  UNnlversity 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Gulnan,  5927  Winton. 
Denver:  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Russ  Schoch,  Register-Tribune 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOodward  2-1144. 

Hartford:  Allen  M.  Widem,  CH  9-8211. 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  98  St. 
Milwaukee:  Wm.  Nichol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklanr.ma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Pittsburgh:  R.  F.  Klingensmlth,  516  Jean- 
ette, Wllkinsburg,  CHurchill  1-2809. 
Portland.  Ore.:  Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukls,  Loew’s  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
Ban  Francisco:  Dolores  Barusch,  25  Tay- 
lor St..  ORdway  3-4813:  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  Hurley,  306  H.  St. 
N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St.. 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayview  Ave.  Wlllowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Memher  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

JULY  10,  1961 

Vol.  79  No.  12 


THOUGHTS  ON  A STRING 


IF  IT  ISN’T  one  thing  for  which  the  American 
motion  picture  industry  is  blamed,  it’s  an- 
other. The  latest  “other”  is  the  charge  by  politi- 
cians, and  others  who  claim  to  be  moved  by 
patriotism,  that  American  films  create  a bad 
image  of  the  American  people  in  foreign  coun- 
tries; that  our  films  depict  America  as  a land 
of  hoodlums,  juvenile  delinquents,  depraved  and 
debased  beings  lacking  in  the  finer  traits  and 
instincts,  etc.  And  that  the  quality  of  American 
films  is  inferior  to  that  of  films  made  by  other 
countries. 

Some  of  these  critics  are  the  same  ones  who, 
not  too  long  ago,  deprecated  American  films 
because  they  were  not  as  realistic  as  those  com- 
ing from  foreign  lands;  that  they  showed  the 
people  in  this  country  as  living  in  a dream 
world  filled  with  sweetness  and  light.  These 
same  critics  acclaimed  foreign-made  films  that 
portrayed  the  seamy  side  of  life,  their  earthiness 
and  their  reality  as  shown  in  scenes  of  sordid 
squalor.  This  was  hailed  as  “art”  at  its  best 
that  dwarfed  the  American  films  by  comparison, 
in  the  views  of  these  self-styled  experts. 

If  it  were  true  that  American  films  give  a 
wrong  and  bad  image  of  what  the  people  and 
conditions  are  like  over  here,  it  is  to  be  wondered 
why  our  films  are  so  popular  in  all  countries 
around  the  world.  And  the  growing  popularity 
of  foreign  films  in  this  country  is  proof  that 
Americans,  too,  see  what  is  designed  as  en- 
tertainment in  the  proper  perspective.  Exag- 
geration, whether  it  be  underplayed  or  over- 
played, always  has  had  an  important  place  in 
dramatic  art.  Perhaps  some  writers  or  producers 
have  taken  greater  liberties  with  the  dramatic 
license  inherent  in  this  work,  but  it  cannot  all 
be  condemned. 

Of  course,  there  are  some  films  that,  perhaps, 
should  not  have  been  made — even  for  showing 
in  this  country  alone;  or  some  novels  or  news- 
paper stories  that  it  would  have  been  better  had 
they  not  been  written.  But  we  should  not  under- 
estimate the  intelligence  of  our  people  or  the 
people  in  other  lands;  they  can  tell  the  difference 
between  fact  and  fiction;  they  can  distinguish 
the  real  from  the  unreal,  the  truth  from  what  is 
done  for  dramatic  effect.  If  this  were  not  so, 
then  it  is  as  much  a mistake  for,  say,  France, 
Britain,  Japan,  Italy  or  any  other  country  that 
sends  films  over  here,  to  send  us  anything  that 


shows  only  the  best  side  of  the  life  and  the 
people  in  those  lands.  That  would,  indeed,  be 
depicting  the  “never-never  land,”  which  Ameri- 
can films  once  were  accused  of  doing  too  much. 

★ ★ 

THERE’S  ANOTHER  side  to  this  question 
of  content,  which  is  becoming  of  great 
concern  overseas  as  well  as  domestically.  And 
it  does  not  involve  American-made  films  alone. 
In  France,  Italy  and  Britain,  there  is  concern 
over  excessive  violence  and  brutality  in  films 
made  in  their  own  countries,  as  well  as  those 
they  import.  And  that  goes  for  television  pro- 
grams, too.  Whether  or  not  such  programs  or 
productions  influence  juvenile  delinquency,  as 
some  have  charged,  there  is  no  denying  that 
they  have  gone  too  far  in  depiction  of  violence. 
But  there  is  apparent  recognition  of  this  within 
the  industry  and  in  television  circles,  not  over- 
looking the  adverse  effect  the  overdoing  can 
have  on  general  patronage. 

Television,  by  far,  carried  this  type  of  thing 
to  extremes.  And,  as  the  result  of  a realization 
thereof,  even  if  it  took  a congressional  inquiry 
to  bring  this  about,  a curtailment  of  such  pro- 
grams is  voluntarily  being  effected. 

Theatrical  films  have  not  gone  to  such 
extremes  as  did  television.  But,  with  the  motion 
picture  industry’s  keen  ear  to  the  ground  and 
its  eye  on  the  boxoffice,  a reduction  in  this  type 
of  action-fare  is  to  be  expected.  In  fact,  the 
pendulum  began  to  swing  back  to  moderation 
along  a broad  line  several  months  ago,  with 
greater  accent  on  entertainment  for  the  whole 
family,  with  better  taste  being  evidenced  in  films 
designed  to  cater  to  so-called  mature  audiences. 
★ ★ 

THE  CRUX  of  the  problem  in  the  motion 
picture  industry’s  approach  to  creating 
a wider  audience  for  its  products  was  the  way 
in  which  some  of  the  so-called  mature  subject 
matter,  designed  for  this  purpose,  was  treated. 
Plainly,  it  could,  in  the  handful  of  instances 
that  produced  some  of  the  shock  and  criticism 
that  resulted,  be  called  “poor  taste.”  But  it  also 
was  poor  judgment.  It  could  not  have  long 
continued  on  such  broad  lines.  Happily,  that 
has  been  realized  and  discretion  is  replacing 
what  may  have  been  thought  to  be  valor. 


ASTOR  MOVES  INTO  BIG  TIME 
WITH  16  FEATURES  DUE  YEARLY 


ASTOR  EXECUTIVES  SCAN  PRESS  NOTICES  following  the  gala  dual 
American  premiere  of  “Rocco  and  His  Brothers,”  Astor  International  import  di- 
rected by  Luchino  Visconti  and  winner  of  22  major  foreign  film  awards  at  the 
Beekman  and  Fix  Theatres  in  New  York.  The  film  rivalled  the  critical  acclaim  of 
Astor’s  “La  Dolce  Vita”  and  won  outstanding  reviews  from  the  New  York  film 
critics.  Shown  in  the  lobby  of  the  newly  refurbished  Pix  Theatre  are  (1.  to  r.) ; 
Pat  Perkins,  Astor  aide;  Mario  de  Vecchi,  vice-president  of  Astor  International; 
Everett  Crosby,  brother  of  Bing  and  a director  of  Astor;  George  Foley,  Astor  gen- 
eral counsel;  Bernard  Brandt,  owner  of  the  Pix  Theatre,  and  George  Josephs,  vice- 
president  in  charge  of  sales  for  Astor. 


To  Handle  Foreign  and 
Domestic  Pictures  in 
International  Setup 

NEW  YORK — Astor  Pictures  Corp.  has 
established  a program  of  at  least  16  pic- 
tures a year  and  has  branched  out  into 
an  international  organization  for  the  fi- 
nancing, coproduction  and  acquisition  of 
foreign  and  domestic  pictures.  With  “La 
Dolce  Vita"  playing  to  capacity  audiences 
and  "Rocco  and  His  Brothers”  apparently 
destined  to  follow  in  its  footsteps,  Astor 
has  moved  into  the  big  time  in  the  com- 
paratively short  span  since  the  present 
management  took  over  after  the  death  of 
Robert  Savini,  founder  of  the  company. 

George  Foley,  Astor’s  general  counsel 
and  one  of  the  principal  figures  back  of 
the  expansion  program,  said  last  week  that 
Astor  had  developed  and  was  putting  into 
operation  new  concepts  of  distribution  and 
merchandising  and  had  gained  the  con- 
fidence of  foreign  producers  and  domestic 
exhibitors. 

LONG-RANGE  PRODUCT  DEALS 

Foley  said  that  it  was  Astor’s  contention 
that  a big  foreign  picture  had  its  place  in 
commercial  theatres  and  should  not  always 
be  channeled  to  the  so-called  art  theatres, 
except  on  special  occasions.  In  fact,  Foley 
said,  “we  are  trying  to  get  away  from  the 
term  ‘arty’  pictures.” 

Astor  has  established  relationships  with 
leading  producers  of  Italy,  France,  England 
and  even  Japan,  Foley  said.  These  are  not 
one-shot  deals  but  are  on  a long-range 
basis.  The  company  will  acquire  only  the 
best  productions  from  these  countries,  he 
added,  and,  at  the  same  time,  will  finance 
and  coproduce  pictures  with  top  stars.  The 
first  will  be  “Lugano,”  which  will  be  pro- 
duced in  Italy  next  year  at  a cost  of  $3,- 
500,000.  In  addition,  two  or  three  pictures 
will  be  made  in  Hollywood.  An  untitled 
picture  is  being  made  now  in  Brazil,  Foley 
said. 

On  pictures  made  overseas,  Astor  will 
have  the  distribution  rights  for  the  West- 
ern Hemisphere.  Acquisition  of  talent  is 
in  charge  of  Everett  Crosby.  Financing  is 
handled  by  a subsidiary  group  known  as 
Bruder  Enterprises. 

SUCCESSFUL  PROMOTION 

The  success  of  “La  Dolce  Vita”  has  con- 
vinced foreign  producers  that  Astor  knows 
how  to  merchandise  pictures,  Foley  said. 
At  the  present  rate  of  performances,  he 
said,  the  picture  will  gross  $11,000,000  in 
the  United  States  alone.  The  film  was 
produced  at  a cost  of  $2,000,000. 

Astor  will  retain  its  method  of  distribu- 
tion through  franchises,  but  that  concept 
also  is  being  revised.  The  home  office  will 
create  the  demand  for  its  pictures  on  a 
national  scale,  but  there  will  be  greater 
emphasis  on  local  selling  which,  Foley 
said,  is  the  better  way. 

In  addition  to  “La  Dolce  Vita”  and  “Roc- 
co and  His  Brothers,”  Astor  has  in  release 


“The  Girl  in  Room  13,”  which  Astor  fi- 
nanced and  coproduced  with  Layton  Pro- 
ductions in  Brazil,  with  Brian  Donlevy 
starred;  “Five  Sinners,”  which  was  acquired 
from  France;  “The  Outcry,”  made  in  Italy; 
“Public  Enemy  No.  1,”  with  Fernandel  and 
Zsa  Zsa  Gabor,  produced  in  New  York 
by  a French  company,  and  “Peeping  Tom,” 
starring  Moira  Shearer,  made  in  England. 
In  the  fall,  Astor  will  have  “The  Swindler,” 
produced  by  Federico  Fellini,  who  made 
“La  Dolce  Vita,”  and  starring  Broderick 
Crawford.  There  also  are  more  than  15 
exploitation  pictures  in  the  company’s 
backlog  and  175  older  films  in  its  Atlantic 
Television  library. 

Astor  is  headed  by  Franklin  F.  Bruder 
who  made  a quiet  entrance  into  the  busi- 
ness. Bruder  is  a real  estate  operator  and 
head  of  City  Stores,  Inc.,  but  he  always 
has  had  a love  for  motion  pictures.  Serge 
Semenenko,  the  Boston  banker,  was  in- 
fluential in  getting  Bruder  started  in  films 
on  the  financing  side.  Bruder  financed  a 
series  of  moderately  budgeted  pictures  in 
the  $100,000  class  and  he  became  fascinat- 
ed by  the  business. 

When  Robert  Savini  died  a few  years 
ago,  his  company,  Astor  Pictures,  became 
available.  Bruder  and  a group  of  associates 
acquired  the  company  and,  before  going 
into  active  operations  immediately,  decided 
to  make  a survey  of  the  foreign  market 
and  the  general  field  importation  so  that 
“we  would  know  where  we  were  going,” 
as  Foley  described  it.  This  survey  took 
several  months  to  complete  at  a cost  of 
more  than  $100,000,  but  when  the  facts 
and  figures  were  in,  the  company  had  the 
groundwork  on  which  to  operate  and,  at 


the  same  time,  interesting  data  for  foreign 
producers  as  to  their  potential  outlets  in 
the  United  States. 

When  the  Bruder  group  took  over  the 
company,  its  yearly  gross  was  less  than 
$1,000,000.  That  was  in  1958.  The  compa- 
ny now  is  shooting  for  a goal  of  between 
$35,000,000  and  $50,000,000  per  year  end, 
according  to  Foley,  “we  are  on  the  way.” 

With  Bruder  as  chairman  of  the  board, 
the  other  officers  of  Astor  are  A.  H. 
Morton,  chairman  of  the  executive  com- 
mittee; Anthony  Tarell,  treasurer;  George 
Joseph,  vice-president  in  charge  of  sales; 
Harry  Goldstone,  vice-president;  Everett 
Crosby,  a director;  Mario  de  Vecchi,  vice- 
president  of  Astor  International,  and  Foley, 
general  counsel. 

Allied  Invites  Loevinger 
As  Convention  Speaker 

DETROIT — Lee  Loevinger,  chief  of  the 
antitrust  division  of  the  federal  Depart- 
ment of  Justice  and  assistant  attorney  gen- 
eral, has  been  invited  to  speak  before  the 
Allied  States  Ass’n  annual  convention  at  the 
Eden  Roc  Hotel  in  Miami  Beach.  Plans  are 
to  have  him  as  the  principal  speaker  at 
the  banquet  on  December  7. 

The  formal  invitation  by  Marshall  Fine, 
Allied  president,  paid  tribute  to  Loevinger’s 
“practical  knowledge  of  the  film  industry.” 


Nate  Cohen  Recuperating 

KANSAS  CITY — Nathan  Cohen,  execu- 
tive editor  of  Boxoffice  is  recuperating 
from  surgery  recently  performed.  He  is  at 
Menorah  Hospital  here. 


4 


BOXOFFICE  ;;  July  10,  1961 


Extend  ACE  Escrow 


Exhibitors , Sales  Heads 
In  Business  Drive  Meets 


Period  to  Aug.  16 

NEW  YORK— For  the  third  time,  the 
escrow  agreement  on  the  subscribed  money 
deposited  with  the  Chemical  Bank  New 
York  Trust  Co.  by  the  American  Congress 
of  Exhibitors  has  been  extended,  this  time 
until  August  16.  The  funds,  to  be  used  for 
the  financing  and/or  production  of  pic- 
tures by  ACE,  is  said  to  amount  to  more 
than  $3,000,000.  The  prior  escrow  period 
expired  on  July  3. 

S.  H.  Fabian,  chairman  of  the  ACE  pro- 
ductions committee,  said  that  so  much 
work  was  involved  in  the  preparation  of 
papers  for  the  Securities  and  Exchange 
Commission  and  the  number  of  persons 
who  had  to  be  solicited  that  it  was  im- 
possible to  complete  all  details  in  connec- 
tion with  the  launching  of  the  project  be- 
fore the  expiration  date.  He  said  the  ex- 
tension also  was  necessary  in  order  to  settle 
various  legal  and  financial  problems  that 
remained  in  connection  with  the  production 
plan. 

It  appears  certain  that  the  new  46-day 
extension  will  be  the  last,  although  the 
subscribers  agreed  to  it  in  a poll  by  ACE. 
While  admitting  that  the  project  had  run 
into  some  obstacles,  ACE  toppers  said  they 
were  hopeful  and  highly  optimistic  over  the 
ultimate  success  of  the  enterprise  and  that 
the  extension  would  allow  time  to  get  the 
plan  on  the  road.  It  was  reported  that 
there  had  been  no  consideration  of  aban- 
doning the  production  program  and  that 
there  was  every  indication  that  it  would  go 
forward  as  originally  conceived. 

One  ACE  official  said  it  would  be 
“tragic”  if  the  production  plan  had  to  be 
dropped  because,  he  said,  it  offered  a po- 
tential source  of  additional,  and  greatly 
needed,  product.  It  would  be  a “terrible 
blow”  to  exhibition,  he  added. 


Expect  Ark.  PSC  Ruling 
On  Pay  TV  by  Aug.  1 

NEW  YORK — Participants  in  the  recent 
hearings  on  pay  television  before  the 
Arkansas  Public  Service  Commission  have 
filed  their  briefs,  as  requested,  with  the 
PSC  and  the  matter  now  rests  with  that 
body.  The  PSC  has  not  indicated  how  soon 
it  would  issue  a decision  on  its  findings, 
but  the  general  opinion  is  that  the  verdict 
will  come  down  before  August  1.  The  hear- 
ings were  on  the  application  of  Midwest 
Video  Corp.  to  obtain  local  telephone  com- 
pany cooperation  in  connection  with  its 
projected  Telemeter  installations  in  Little 
Rock. 

Philip  Harling,  chairman  of  the  Joint 
Committee  Against  Pay  TV,  said  that  if 
the  decision  of  the  PSC  should  be  adverse 
to  theatre  and  public  interest,  the  Joint 
Committee  would  file  an  appeal  and  par- 
ticipate in  appeal  hearings,  inasmuch  as 
the  PSC  had  ruled  that  theatremen  were 
justifiable  parties  in  the  case. 

“We  are  going  to  fight  every  step  of  the 
way  to  prevent  pay  television  from  becom- 
ing a reality,”  Harling  said. 

The  PSC  will  rule  on  whether  it  has 
jurisdiction  in  view  of  exhibition’s  conten- 
tion that  pay  TV  is  in  interstate  commerce 
and  whether  it  would  be  in  the  public  in- 
terest to  permit  the  Southwestern  Bell 
Telephone  Co.  to  provide  the  necessary 
wire  service. 


NEW  YORK — Exhibitor  cooperation  in 
a drive  to  increase  attendance  will  be  ex- 
plained to  each  of  the  sales  managers  of 
ten  companies  by  Edward  L.  Hyman,  vice- 
president  of  American  Broadcasting-Para- 
mount Theatres,  at  a series  of  individual 
luncheons  starting  today  (Monday).  Busi- 
ness building  will  be  the  theme  of  Hy- 
man’s next  orderly  release  schedule. 
The  luncheon  sessions  will  span  two  weeks. 

Hyman  said  the  purpose  of  the  luncheon 
meetings  was  to  acquaint  the  sales  man- 
agers and  their  staffs  with  what  exhibi- 
tion planned  to  do  in  its  efforts  to  increase 
attendance  if  given  quality  product  re- 
leased in  an  orderly  fashion.  He  said  he 
had  contacted  many  leading  exhibitors 
throughout  the  country  and  had  urged 
them  to  confer  with  other  exhibitors  in 
their  areas  on  plans  for  the  attendance 
drive  which  will  start  Labor  Day  and  con- 
tinue through  to  the  end  of  the  year. 

Hyman  said  the  response  had  been  en- 
thusiastic and  that  he  intended  to  show 
each  of  the  distributors  a partial  list  of 
the  theatremen  who  had  promised  co- 
operation. He  said  he  expected  more  re- 
plies when  plans  had  been  formulated. 

“It  is  our  contention,”  Hyman  said,  “that 
exhibitors,  with  their  local  contacts  with 


NEW  YORK — A draft  of  a letter  which 
exhibitors  who  feel  they  would  be  affected 
adversely  by  President  Kennedy’s  income 
tax  revision  program  might  send  to  their 
congressmen  has  been  prepared  by  Theatre 
Owners  of  America.  It  is  stressed,  how- 
ever, that  the  letter  be  rephrased  in  the 
exhibitor’s  own  words. 

The  adverse  effect  would  come  from  the 
real  estate  provisions  of  tax  revision  pro- 
posals which  currently  are  the  subject  of 
hearings  in  the  House  of  Representatives. 
The  changes  by  TOA  would  mean: 

“If  you  sell  your  property,  the  deprecia- 
tion which  you  have  taken  over  the  years 
is  added  back  to  your  sale  price  and  you 
will  pay  ordinary  income  taxes  on  this  de- 
preciation and  not  get  the  benefit  of  capital 
gains. 

“If,  as  an  example,  you  had  property 
which  you  originally  bought  for  $100,000, 
and  on  which  over  the  years  you  had  taken 
a total  of  $50,000  depreciation  and  you  sold 
the  property  for  $100,000,  you  would  have 
to  pay  an  ordinary  income  tax  on  the 
$50,000  depreciation. 

“If  you  sell  the  same  property  for 
$125,000,  you  will  still  pay  ordinary  income 
tax  on  the  $50,000  you  depreciated,  plus 
the  capital  gains  only  on  the  $25,000 
profit.” 

Following  is  the  possible  draft  of  a letter 
which  exhibitors  should  send  to  their  rep- 
resentatives in  Washington  if  the  proposals 
might  be  injurious  to  a real  estate  trans- 
action. 

“Dear  Congressman — 

“Our  company  is  engaged  in  the  motion 


radio,  television,  newspapers  and  mer- 
chants, can  do  far  better  in  advertising 
and  promotional  campaigns  at  the  grass 
roots  level  than  anyone  can  do  directing 
such  campaigns  from  Hollywood  or  New 
York. 

At  each  of  the  luncheon  meetings,  Hy- 
man will  discuss  the  releases  of  each  com- 
pany for  the  balance  of  the  year  and  as 
far  into  1962  as  information  may  be  avail- 
able. He  said  he  would  ask  each  of  the 
distributors  to  name  the  picture  or  pictures 
which  they  wished  to  publicize  and  pro- 
mote during  the  September-to-yearend 
drive  and  to  designate  the  areas  in  which 
the  pictures  should  have  initial  openings. 
He  said  he  expected  such  pictures  would 
receive  “tailor-made,”  custom-built  treat- 
ment from  exhibitors  all  over  the  country 
as  part  of  the  drive. 

The  sales  heads  also  will  be  asked  to 
express  ideas  and  thoughts  which  may 
be  of  help  to  increase  attendance.  These 
ideas  will  be  circulated  among  the  ex- 
hibitors with  whom  Hyman  has  been  in 
contact.  He  said  he  hoped  that,  in  this 
way,  exhibitors  could  generate  a coordi- 
nated drive  by  all  segments  of  the  industry 
that  would  eliminate  the  attendance  drop 
of  the  last  several  years. 


picture  business  and  has  real  estate  con- 
sisting of  theatres,  office  buildings  and 

taxpayers  in  the  cities  of , which  are 

in  your  Congressional  District. 

“Because  of  our  real  estate  interests,  we 
are  deeply  concerned  over  the  impact 
which  we  believe  would  result  if  the  pro- 
posals contained  in  Section  4 of  Article  IV 
of  President  Kennedy’s  message  to  Con- 
gress on  taxation  on  April  20th  were 
adopted  by  Congress. 

“As  we  understand  it,  the  proposed  re- 
vision of  the  International  Revenue  Code 
would  impose  ordinary  income  tax  rates  on 
the  proceeds  of  the  sale  of  real  estate  over 
and  above  the  book  cost  of  the  property, 
instead  of  permitting  such  proceeds  to  be 
taxed,  as  they  are  now,  as  capital  gains. 

“Since  most  motion  picture  properties 
are  not  new,  and  have  been  heavily  de- 
preciated, this  proposal  would  work  a par- 
ticular hardship  on  motion  picture  the- 
atre owners,  as  well  as  anyone  contemplat- 
ing the  sale  of  improved  property.  The 
tremendously  increased  tax  responsibility 
which  would  be  incurred  if  depreciation 
were  recaptured  and  taxed  as  ordinary  in- 
come, would  have  the  effect  of  making  it 
uneconomical  to  consummate  real  estate 
transactions:  in  effect  ‘freezing’  realty 
sales.  This  would  be  most  oppressive  to  our 
industry,  which  is  already  under  financial 
duress. 

“I  would  therefore  respectfully  request, 
because  I do  not  believe  such  a change 
would  accrue  to  the  benefit  of  our  national 
income,  that  you  oppose  this  change. 

Very  respectfully  yours.” 


Real  Estate  Provision  of  Income 
Tax  Revision  Proposals  Explained 


BOXOFFICE  ::  July  10,  1961 


5 


a great  p>  i ctu  re  grows 


»r  ..launched  -the  AST O R way ! 

— I 


THE 

ASTOR 

APPROACH 

TO  MOTION  PICTURE 
MERCHANDISING! 


LOCAL  EXPLOITATION 
KNOW-HOW 

top  experienced  field  men 
for  each  market  situation. 

NATIONAL  MAGAZINE  AND 
NETWORK  TV  BREAKS 

including  Life  Magazine 
and  “CBS  Reports." 


SUPER  RECORD  ALBUM  PROMOTION 

from  RCA:— “bound  Track  Album”  plus 
'“La  Dolce  Vita’  and  Other  Great  Movie  Themes": 
from  20th-Fox:— “The  Magic  of  Their  Singing, 
featuring  ‘La  Dolce  Vita’.” 


HOT  SINGLE  RECORD  PROMOTION 

six  different  platters  by  RCA,  20th-Fox,  Columbia, 
London,  Producers  Record  Corp.,  and  Sonic, 
blanketing  the  juke  boxes  and  the  air  waves. 


NATIONWIDE  PAPERBACK  BOOK  PROMOTION 

all-out  effort  by  Ballantine  Books  that  reaches 
into  every  store,  bookshop  and  terminal. 


BIG  BUDGET  ADVERTISING 

made  to  measure  for  the 
individual  engagement. 


CUSTOM  DESIGNED 
PUBLICITY 

depth  penetration  in 
every  market. 


An  Exemplary  Pace  Set  in  Promotion 


Columbia's  New  Merchandising  Plan, 
Campaign-in-Depfh,’  Paying  Off 


By  AL  STEEN 

NEW  YORK — The  changes  in  the  in- 
dustry during  the  last  20  years  frequently 
are  conversation  pieces  when  “oldtimers” 
get  together.  Production,  distribution  and 
exhibition  methods  have  gone  through  a 
variety  of  strange  developments  and  the 
phrase,  “It's  not  the  same  business  that 
it  was  20  years  ago  or  more,’’  is  a standard 
expression. 

But  one  phase  of  the  business  which 
has  undergone  even  greater  changes,  in 
some  respects,  and  which  many  industryites 
do  not  recognize  because  the  changes  have 
been  gradual,  is  the  field  of  promotion  and 
merchandising  on  the  part  of  the  distribu- 
tors. 

FORMERLY  AWAITED  PRINTS 

It  was  not  so  many  years  ago,  that  com- 
panies scarcely  started  on  the  promotion 
of  a picture  until  the  print  arrived  at  the 
home  office  or,  possibly,  when  the  final 
scene  was  shot.  More  likely  they  began 
after  the  advertising  department  had  taken 
its  first  look  at  the  finished  production. 

All  that  seems  to  have  changed  now, 
and  no  better  example  of  this  “new”  fron- 
tier” viewpoint  is  the  handling  of  pictures 
by  the  merchandising  team  at  Columbia 
headed  by  vice-president  Jonas  Rosenfield 
jr.,  and  Robert  S.  Ferguson,  national  di- 
rector of  advertising,  publicity  and  exploi- 
tation. 

With  “The  Guns  of  Navarone,”  “Gidget 
Goes  Hawaiian,”  “Homicidal”  and  “Two 
Rode  Together”  hitting  top  grosses  during 
the  most  important  and  competitive  busi- 
ness months  of  the  year,  the  Columbia  tub- 
thumpers  are  more  than  ever  convinced 
their  “campaigns-in-depth”  are  paying  off 
in  a big  way. 

Take  for  example,  “The  Devil  at  4 O’- 
clock,” one  of  Columbia’s  big  pictures  for 
1961  release.  Advertising  layouts  were 
started  before  a foot  of  film  was  shot.  The 
ideas  for  the  trailer  were  blueprinted  while 
the  picture  was  in  the  early  stages  of  pro- 
duction. In  other  words,  the  department 
“lived  with  the  picture”  throughout  its 
production  and  even  its  preparation  so  that 
every  avenue  of  merchandising  would  get 
the  individual  attention  of  the  depart- 
ment’s personnel. 

GIDGET’  ANOTHER  EXAMPLE 

Another  example  was  “Gidget  Goes  Ha- 
waiian,” on  which  the  promotion  angles 
were  created  before  the  script  was  com- 
pleted. It  started,  to  a large  extent,  with 
the  search  for  a new  “Gidget,”  a girl  who 
could  personify  the  character  and  could 
be  given  a buildup,  a stunt  which  has  paid 
off  as  can  be  seen  by  the  film’s  grosses 
to  date,  Ferguson  said.  The  “Markley  Plan” 
treatment  and  the  Marcus-COMPO  brand 
of  selling  also  gave  the  picture  an  ad- 
ditional boost. 

Columbia  wanted  to  make  sure  that 
the  “fright  break”  in“  Homicidal”  would 
be  effective;  that  is,  a halt  to  the  picture 
shortly  before  it  reaches  its  exciting  climax 


Jonas  Rosenfield  jr.  Robert  S.  Ferguson 


so  that  those  patrons  with  faint  hearts 
could  leave  and  get  their  money  back,  if 
they  felt  they  couldn’t  survive  the  finale. 
In  order  to  determine  audience  reaction 
and/or  acceptance  of  the  novel  gimmick, 
Columbia  tested  the  plan  in  Youngstown, 
O.,  and  Harrisburg,  Pa.  The  results  of 
the  test,  which  were  made  in  late  April, 
proved  the  point  of  both  Columbia  and 
William  Castle,  the  producer,  that  the  idea 
was  an  attention-getter  and  a boxoffice 
stimulant. 

Another  example  of  long-range  planning 
and  the  new  approach  to  successful  adver- 
tising preparation  was  exemplified  recently 
when  Sam  Spiegel,  currently  producing 
“Lawrence  of  Arabia”  in  various  locales, 
flew  to  New  York  from  Arabia  with  40 
minutes  of  footage  for  the  sole  purpose 
of  showing  the  Columbia  advertising  de- 
partment a sample  of  what  was  to  come. 
The  footage  gave  the  promotion  men  a 
solid  foundation  on  which  to  work  so  that 
the  advertising  copy,  the  merchandising 
plans  and  general  promotion  could  be 
analyzed,  studied  and  prepared  with  an 
eye  toward  maximum  penetration. 

WORK  AHEAD  ON  ALL  FILMS 

Columbia  works  far  ahead  on  all  of  its 
pictures.  In  that  way,  the  personnel  has 
plenty  of  time  to  make  changes  where 
changes  are  needed  and  be  ready  when 
the  picture  goes  into  release,  with  the  feel- 
ing that  the  public  added.  They  stay  with 
it  right  through  to  its  first  hundred  or 
more  engagements. 

Each  of  Columbia’s  summer  releases  has 
received  the  same  sort  of  attention.  Longest 
range  of  the  campaigns  was  for  Carl  Fore- 
man’s “The  Guns  of  Navarone,”  which  was 
sustained  through  the  three  years  it  was 
in  preparation  and  production,  marking  a 
new  high  in  extended  promotion  of  a film. 
Continuous  mailings  to  the  press  through- 
out its  production  in  Greece  and  England, 
international  publicity  breaks,  preparation 
for  long-range  merchandising  tie-ins,  out- 
standing magazine  coverage,  TV  promotion, 
culminated  in  brilliant  London  and  New 
York  openings  and  laudatory  reviews  by 
the  critics. 

Promotion  planning  and  follow-through, 
long  in  advance  for  its  major  releases  of 
the  summer  season,  is  helping  Columbia 
set  an  exemplary  pace  in  picture  merchan- 
dising. 


TOA  Hopeful  of  275 
Piclures  This  Year 

NEW  YORK  — Theatre  Owners  of 
America  is  optimistic  over  the  fulfillment 
of  its  forecast  that  275  pictures  from 
Hollywood  was  not  impossible  in  1961. 

In  its  latest  survey,  TOA  reported  to  its 
members  last  week  that  99  pictures  had 
been  placed  before  the  cameras  between 
January  1 through  July  1,  36  more  than 
last  year  when  the  industry  “was  just  dig- 
ging out”  of  the  Screen  Actors  Guild  strike 
and  12  more  than  in  1959.  The  1958  total 
on  the  July  1 date  was  115,  just  16  more 
than  had  been  started  this  year. 

TOA  noted  that  there  were  several  other 
cheering  factors.  Last  year  on  July  1,  15 
pictures  were  scheduled  to  go  into  produc- 
tion in  the  July-August  period,  whereas  18 
are  on  the  agenda  for  this  year’s  period. 
Last  year,  of  the  63  pictures  started,  33 
were  completed  by  July  1 and  30  were  still 
in  production.  So  far  this  year,  67  have 
been  completed  and  32  are  being  lensed. 

Atlanta  Censorship  Appeal 
Set  for  September  11 

ATLANTA — The  City  of  Atlanta’s  appeal 
of  a court  ruling,  which  declared  the  city’s 
censorship  laws  unconstitutional,  will  be 
argued  before  the  Georgia  Supreme  Court 
September  11.  Attorney  Maurice  Maloof. 
who  represents  two  film  distributing  com- 
panies in  suits  filed,  said  he  was  notified 
of  the  appeals  date. 

In  ruling  the  censorship  laws  unconsti- 
tutional, Fulton  Superior  Court  Judge 
Luther  Alverson  also  enjoined  the  city  from 
interfering  with  the  showings  of  “Room  at 
the  Top”  and  “Never  on  Sunday.” 

Judge  Alverson  said  his  ruling  applied 
only  to  the  two  movies.  Mrs.  Christine 
Gilliam,  the  city’s  censor,  has  continued 
to  operate. 

IFIDA  Attacks  Kansas' 

Banning  on  'Saturday' 

NEW  YORK — Independent  Film  Im- 
porters & Distributors  of  America  has  at- 
tacked the  Kansas  State  Censor  Board  for 
banning  “Saturday  Night  and  Sunday 
Morning”  and  has  pledged  itself  to  back 
and  support  all  efforts  to  reverse  the 
decision. 

The  IFIDA  said  the  banning  was  a 
“blow  at  basic  American  freedoms,”  adding 
that  it  did  not  believe  the  people  of  Kansas 
would  accept  the  determination  as  final. 


Pressbook  in  Boxoffice 
A Great  Help,  Smakwitz 

TO  BOXOFFICE: 

“I  want  to  compliment  you  on  the 
advance  pressbook  of  ‘Two  Rode  To- 
gether’ which  was  included  in  your  is- 
sue of  June  19. 

“This  is  very  comprehensive  and  will 
be  a great  help  to  the  theatre  oper- 
ator. It  is  very  well  outlined,  eye  ap- 
pealing and  easy  to  work  with.  Keep 
up  this  service.” 

CHARLES  A.  SMAKWITZ 
Zone  Manager, 

Stanley  Warner  Theatres, 

Newark,  N.  J. 


8 


BOXOFFICE  July  10,  1961 


AND  HOW  BIG  IS 


sR 


ASTOR’S  SECOND  BLOCK  BUSTING  IMPORT 


ASTOR  PICTURES 


« INC.,  625  MADISON  AVENUE,  NEW  YORK  22,  N.  Y.  PLAZA  2-7766 


WIRE,  PHONE  OR  SEE  YOUR  LOCAL  ASTOR  REPRESENTATIVE  FOR  BOOKING  INFORMATION 


AIP's  'Alakazam' 


Has  Many  Tieups 

NEW  YORK — James  H.  Nicholson,  presi- 
dent of  American  International  Pictures, 
was  host  for  exhibitors  at  Sardi’s  Restau- 
rant Monday  (3^  to  outline  the  advertising- 
publicity  campaign  stressing  the  theatrical 
merchandising  on  the  full-length  cartoon 
feature,  "Alakazam  the  Great.”  a first  for 
AIP. 

Nicholson  said  that  AIP  is  so  high  on  the 
boxoffice  prospects  of  “Alakazam,”  which 
was  made  in  MagiScope  and  color  in  Japan, 
that  the  company  is  entering  into  negotia- 
tions for  future  deals  with  Toei  Company. 
Nicholson  had  kits  distributed  which  con- 
tained “Alakazam”  colored  balloons,  magic 
rings,  flasher  badges,  charm  bracelets, 
monkey  puppets  and  picture  puzzles.  Mike 
Hall,  column  planter,  has  already  started  a 
campaign  on  Frankie  Avalon,  Dodie 
Stevens,  Jonathan  Winters,  Arnold  Stang 
and  Sterling  Holloway,  whose  voices  are 
heard  in  “Alakazam.” 

Winters  was  present  at  the  luncheon,  as 
were  Lou  Rosoff,  producer  of  “Alakazam,” 
Salvatore  Billiteri,  AIP  east  coast  produc- 
tion head;  Francis  Bickler  and  Angelo 


Jonathan  Winters,  left,  one  of  the 
leading  voices  in  “Alakazam  the 
Great,”  Marty  Friedman,  American 
Broadcasting-Paramount  Theatres 
stockholder  in  New  York  and  his  two 
children  are  shown  at  a luncheon  and 
screening  of  the  film  in  New  York. 

Porchetta,  exhibitors  from  Milwaukee; 
Jerry  Gavan,  AB-PT  in  Boston;  Martin 
Friedman,  AB-PT  in  New  York;  Ed  Gavin, 
AIP  franchise-holder  in  Milwaukee;  Joseph 
Wolf  and  Harvey  Appel,  AIP  New  England 
franchise-holders;  Ed  Heiber,  eastern 
regional  sales  manager  for  AIP  and  Ruth 
Pologe,  eastern  publicity  manager,  and 
Joseph  Perri,  tradepress  contact. 

Cott  Leaves  NTA  Following 
Sale  to  Educational  Group 

NEW  YORK — With  the  sale  of  National 
Telefilm  Associates’  television  property, 
WNTA-TV  in  Newark,  Ted  Cott,  vice-presi- 
dent of  NTA’s  broadcasting  division,  has 
resigned. 

NTA,  a subsidiary  of  National  Theatres 
& Television,  sold  the  station  to  the  Na- 
tional Education  Television  and  Radio 
Center,  pending  approval  of  the  Federal 
Communications  Commission,  for 
$6,200,000. 


L of  D Urges  Theatregoing 
As  Summer 'Family  Outing' 

New  York — The  National  Legion  of 
Decency  is  urging  parents  to  use  the- 
atre attendance  as  a family  outing 
during  the  summer  season  while  their 
children  are  out  of  school. 

The  Rt.  Rev.  Msgr.  Thomas  F. 
Little,  executive  secretary  of  the  Le- 
gion, last  week  declared  that  while 
many  current  pictures  were  below  en- 
tertainment standards  set  in  previous 
years,  there  were  a number  of  whole- 
some commendable  attractions  for  the 
entire  family.  He  cited  “Misty”  and 
“Question  7”  as  superior  films  and 
commended  “The  Guns  of  Navarone,” 
“The  Parent  Trap”  and  “Francis  of 
Assisi”  as  pictures  of  more  than  rou- 
tine interest.  He  added  that  parents 
with  more  mature  children  would  find 
worthwhile  entertainment  in  “Fanny,” 
“The  Naked  Edge”  and  “The  Bridge.” 


Preminger  Casts  Laughton, 
Pidgeon  for  'Advise' 

NEW  YORK — Otto  Preminger,  who  had 
previously  set  Henry  Fonda  and  Don  Mur- 
ray for  two  of  the  major  roles  in  “Advise 
and  Consent,”  which  he  will  start  filming 
in  Washington,  D.  C.  early  in  September, 
has  added  Charles  Laughton  and  Walter 
Pidgeon  for  the  roles  of  Seab  Cooley  and 
Bob  Munson,  respectively.  Six  other  major 
roles  remain  to  be  cast,  Preminger  said. 

Laughton  arrived  from  England  July 
4 and  left  with  Preminger  for  Washing- 
ton Friday  (7)  to  observe  the  U.  S.  Senate 
in  session.  He  will  then  continue  on  to 
South  Carolina  to  observe  regional  speech 
patterns. 

United  Artists  will  release  “Advise  and 
Consent,”  the  film  version  of  Allen  Drury’s 
Pulitzer  Prize-winning  novel. 

Franklyn  Farnum  Is  Dead; 
Veteran  Actor  Was  83 

HOLLYWOOD — Franklyn  Farnum,  83, 
veteran  film  actor,  died  of  cancer  on  July 
4 at  the  Motion  Picture  Country  House  and 
Hospital.  The  former  president  of  the 
Screen  Extras  Guild  and  member  of  the 
Screen  Actors  Guild  appeared  in  his  1,100th 
film,  “Top  Secret  Affair,”  as  recently  as 
1956.  He  appeared  in  numerous  silent  pic- 
tures after  a career  in  light  opera  and 
musical  comedy  in  New  York. 

Farnum’s  wife,  Edith,  died  here  two 
years  ago.  He  had  been  living  with  his 
daughter,  Mrs.  Geraldine  Rose,  at  the 
family  home  in  nearby  Sunland. 


Fred  Keating,  64,  Dead 

TARRYTOWN,  N.  Y. — Funeral  services 
for  Fred  Keating,  64,  actor  and  magician 
who  was  featured  in  several  pictures  in 
the  1930s,  were  held  in  the  Sleepy  Hollow 
Chapel  Monday  (3).  He  died  of  a heart  at- 
tack at  his  New  York  apartment  June 
30.  Keating,  who  last  played  with  Tallulah 
Bankhead  in  “Dear  Charles”  on  Broad- 
way in  1954,  was  in  Columbia’s  “The  Cap- 
tain Hates  the  Sea”  and  “Carnival,”  Para- 
mount’s “Shanghai,”  RKO’s  “To  Beat  the 
Band”  and  MGM’s  “I  Live  My  Life”  in 
1934-35. 


130  Features  Approved 
By  PC  in  Six  Months 

HOLLYWOOD  — Production  Code  Ad- 
ministration approved  130  feature  films  in 
the  first  six  months  of  1961,  according  to  a 
report  sent  to  Eric  Johnston,  president  of 
the  Motion  Picture  Ass’n  of  America,  by 
Geoffrey  Shurlock,  PCA  administrator. 
This  is  12  more  than  were  approved  at  the 
same  time  in  1960. 

Of  the  total  number  of  features,  57  were 
made  abroad,  27  by  American  companies 
and  the  remainder  by  foreign  film  or- 
ganizations. In  1960,  the  same  number 
were  made  abroad  in  the  first  six  months 
of  the  year,  19  of  these  produced  by 
American  companies. 

The  PCA  expects  that  between  250-260 
will  be  approved  during  1961,  if  the  present 
trend  continues,  considerably  above  the 
211  total  approved  in  1960,  the  report 
stated. 


To  Shift  Site  of  'Cleopatra' 
From  Hollywood  to  Rome 

HOLLYWOOD — After  meetings  between 
20th-Fox  president  Spyros  Skouras,  vice- 
president  Peter  Levathes,  writer-director 
Joseph  Mankiewicz  and  producer  Walter 
Wanger,  production  plans  for  “Cleopatra” 
have  been  switched  again. 

The  film  originally  was  to  have  been 
made  in  London,  Rome  and  Egypt.  Then, 
prompted  by  star  Elizabeth  Taylor’s  ill- 
ness, the  interiors  were  to  have  been  done 
here.  Now  the  entire  spectacle  will  be  shot 
in  Rome  and  Egypt. 


200  'Blackhawk'  Prints 

LOS  ANGELES — Roger  Corman,  presi- 
dent of  The  Filmgroup,  has  ordered  200 
Technicolor  prints  of  “The  Pirate  of  the 
Blackhawk”  in  preparation  for  prerelease 
saturation  bookings.  Corman  acquired  U.S. 
distribution  rights  from  the  Franco-Italian 
producers. 

Pastor  Evaluates  Films 
For  His  Congregation 

DUBLIN,  TEX. — Members  of  the 
First  Christian  Church  here  are  being 
provided  with  information  on  pictures, 
current  and  coming,  by  their  pastor, 
Rev.  Walter  L.  George,  by  means  of 
markings  on  a calendar  of  programs 
issued  monthly  by  the  Majestic  The- 
atre. 

The  minister’s  efforts  have  the  sup- 
port of  Charles  and  Velva  Otts,  owners 
of  the  Majestic,  who  supply  him  with 
the  program  calendars. 

A black  circle  around  a picture  title 
is  Reverend  George’s  way  of  telling  his 
members  that  the  picture  is  “very  ex- 
cellent.” A big  red  cross  on  the  title 
means  “very  objectionable,  not  recom- 
mended for  anyone,  especially  chil- 
dren.” A small  red  cross  means  “gen- 
erally useless;  you  could  just  as  well 
do  without  it.”  No  marking  at  all 
means  “good  entertainment.” 


10 


BOXOFFICE  ::  July  10,  1961 


Chanford  Production  Head  Believes 

Return  to  Filmmaking  Fundamentals 
Important  for  Successful  Screenfare 


A.  Montague  Elected 
'Pioneer  of  Year' 

NEW  YORK  — A.  Montague  is  1961’s 
“Pioneer  of  the  Year.”  The  executive  vice- 
president  of  Colum- 
bia Pictures  was  se- 
lected for  the  honor 
by  the  Motion  Picture 
Pioneers’  board  of 
directors  at  a meet- 
ing presided  by  S.  H. 
Fabian,  president. 

Montague  will  be 
the  guest  of  honor  at 
the  annual  Pioneers’ 
dinner  in  the  Hotel 
Waldorf  - Astoria  on 
November  20.  He  is 
regarded  as  one  of 
the  outstanding  personalities  of  the  in- 
dustry, with  a long  record  of  activities  and 
services.  Montague  is  president  of  the  Will 
Rogers  Memorial  Hospital  and  Research 
Laboratories  and  his  leadership  has  made 
it  one  of  the  great  healing  centers  of  the 
world.  He  also  is  a member  of  the  trium- 
virate of  the  Council  of  Motion  Picture 
Organizations. 

Marvin  Kirsch,  Pioneers’  vice-president, 
reported  on  the  activities  of  the  Founda- 
tion of  the  Motion  Picture  Pioneers,  which 
is  the  philanthropic  division  of  the  or- 
ganization. The  foundation  makes  no  de- 
tailed public  report.  Its  aid  is  given  to 
the  needy  and  sick  of  the  industry  and 
helps  to  find  employment  for  the  jobless. 
The  relief  is  given  without  publicity  and 
remains  anonymous. 

Attending  the  meeting  at  which  Mon- 
tague was  elected  “Pioneer  of  the  Year” 
were,  in  addition  to  Fabian,  William  J. 
German,  George  F.  Dembow,  Charles  Ali- 
coate,  Ned  E.  Depinet,  William  J.  Heine- 
man,  John  J.  O’Connor,  Eugene  Picker, 
Martin  Quigley,  Sam  Rinzler,  Herman 
Robbins,  Harry  J.  Takiff  and  Arthur  Isreal. 


ON  PRESIDENT’S  COMMITTEE— 
Bernard  R.  Goodman,  right,  vice- 
president  of  Warner  Bros.  Pictures 
Distributing  Corp.,  receives  a certifi- 
cate of  appointment  as  chairman  of 
the  Motion  Picture  Committee  of  the 
President’s  Committee  on  Employ- 
ment of  the  Physically  Handicapped 
from  William  McCahill,  executive  sec- 
retary of  the  President’s  Committee. 


By  VIRGINIA  BOYER 

HOLLYWOOD 

Financier  Charles  Z.  Wick,  an  entire 
newcomer  to  the  field  of  motion  picture 
production,  believes  that  a return  to  some 
of  the  fundamentals  of  filmmaking  is  an 
important  part  in  bringing  the  theatrical 
screen  back  to  its  own. 

He  was  sufficiently  sold  on  his  theory  to 
gamble  3^2  million  dollars  on  a widescreen, 
Technicolor  fairy  tale  titled  “Snow  White 
and  the  Three  Stooges,”  and  indications  at 
this  point  are  that  it  will  come  in  a winner. 

Prime  on  Wick’s  chart  for  successful 
screenfare  is  the  once-prominent  Holly- 
wood principle  that  “the  play’s  the  thing.” 

LIMITED  TOP-DRAW  STARS 

“In  recent  years,”  says  the  young  head  of 
Chanford  Productions,  under  whose  banner 
he  made  his  initial  film  venture  for  20th 
Century-Fox  release,  “the  trend  in  motion 
pictures  has  leaned  toward  the  acquisition 
of  a select  handful  of  top  stars  to  bring  the 
movie  fan  into  the  theatre.  Because  of  the 
limited  amount  of  top-draw  names  avail- 
able, it  is  increasingly  difficult  for  ex- 
hibitors to  have  a flow  and  continuity  of 
good  pictures  to  distribute.  A 52-weeks-a- 
year  business  cannot  be  run  without  pro- 
duct to  back  up  this  year-round  need.” 

Wick  believes  that  the  answer  to  the 
“stars  or  nothing”  problem  is  good  stories, 
well-conceived  and  executed. 

“We  are  still  in  the  entertainment  busi- 
ness,” he  emphasizes,  “and  there  is  no  rea- 
son to  think  that  good  movies  with  broad 
audience  acceptability,  cannot  be  pro- 
duced without  top-star  names.  There  is  no 
industry  in  the  world  that  has  better 
craftsmen  on  all  levels  than  the  motion 
picture  industry,”  he  adds. 

As  proof  that  he  practices  his  preachings, 
Wick  cites  “Snow  White  and  the  Three 
Stooges”  as  an  example  of  a feature  which, 
although  lacking  in  star-name  value  of  the 
Doris  Day  and  Rock  Hudson  ilk,  does  boast 
comparable  talents  in  its  director,  Walter 
Lang,  cinematographer  Leon  Shamroy, 
writers  Noel  Langley  and  Elwood  Ullman 
and  others  of  Hollywood’s  top  creators  too 
often  ignored  in  the  majority  of  producers’ 
mad  scramble  to  garner  mighty  cast  names 
— or  not  make  the  picture  at  all. 

CONFIDENT  OF  SCCCESS 

“There  may  be  those  who  feel  there  are 
better  stories  than  ‘Snow  White’  has  to 
offer,”  Wick  admitted,  “but  I feel  that  if 
our  production  succeeds — and  I think  it 
will — it  could  create  added  impetus  to  pro- 
ducers, exhibitors,  distributors  and  every- 
one concerned  with  making  photoplays  to 
get  out  and  make  pictures,  with  or  with- 
out stars. 

“The  industry  must  move  on,”  he  de- 
clared, “and  if  our  gamble  pays  off, 
there’ll  be  a whole  new  lineup  of  product 
available  for  theatremen  to  sell  and  profit 
by.” 

The  43 -year-old  executive  feels  strongly 
on  the  subject  of  over-exploiting  violence 
and  sex  in  theatrical  screen  fare,  believing 
that  it  is  the  producer’s  responsibility  to 
give  the  exhibitor  product  that  will  appeal 
to  the  whole  family,  rather  than  a selective 
group  of  sophisticates.  He  deems  vehicles 


CHARLES  WICK 


treating  with  controversial  matter  as  satis- 
factory for  a few  metropolitan  situations, 
but  his  interests  lie  with  the  multitude  of 
theatres  throughout  the  country  which 
cater  to  family  entertainment  and  which, 
due  to  the  recent  influx  of  unsavory  sub- 
ject matter,  have  found  it  difficult  to  en- 
tice patrons. 

To  this  end,  “Snow  White”  was  con- 
ceived, and  Chanford’s  next  project  will 
be  “Husband  and  Wife,”  a heartwarming 
tale  of  family  life  which  Wick  commis- 
sioned Ruth  Brooks  Flippen  to  write.  He 
plans  to  start  filming  in  August  and  has 
set  a $2,000,000  budget  for  the  picture, 
which  will  be  lensed  in  color. 

Meanwhile,  it  is  obvious  that  in  Charles 
Z.  Wick,  filmland  has  welcomed  a serious- 
minded,  exploitation-conscious,  active 
young  man  to  its  production  ranks — one 
who  declares  firmly  that,  “A  producer 
must  always  be  a salesman  and  do  every- 
thing possible  to  insure  the  success  of  his 
product.  A producer’s  job  is  not  done 
when  his  picture  has  completed  filming; 
it’s  done  when  the  money  starts  coming  in 
at  the  boxoffice.” 

Bischoff-Diamond  to  Make 
'Charge  of  Light  Brigade' 

NEW  YORK — Samuel  Bischoff  and 
David  Diamond  will  follow  up  their  current 
Allied  Artists  release,  “King  of  the  Roaring 
20s,”  the  story  of  Arnold  Rothstein,  with 
“The  Charge  of  the  Light  Brigade,”  star- 
ring Roger  Moore,  which  will  start  filming 
in  Turkey  in  the  spring  of  1962. 

“The  Charge  of  the  Light  Brigade”  will 
not  be  a remake  of  Errol  Flynn’s  Warner 
picture  of  1936,  which  Bischoff  also  pro- 
duced, but  will  be  based  on  Tennyson’s 
ballad. 


A A Acquires  Two 

NEW  YORK — Allied  Artists  has  acquired 
two  pictures  from  Spain  for  distribution  in 
Latin  America.  They  are  “Amore  E 
Chiachere,”  starring  Vittorio  de  Sica,  and 
“Un  Trono  para  Cristy.” 


A.  Montague 


BOXOFFICE  ::  July  10,  1961 


11 


Hartford  Exhibitors  Tell  How  They 
Promote  Goodwill  in  Community 


By  ALLEN  M.  WIDEM 

HARTFORD— Within  the  realm  of  sub- 
urban theatre  operations  lies  some  promis- 
ing facets  of  motion  picture  community 
relations,  according  to  Morris  Keppner  and 
Barney  Tarantul,  president  and  treasurer, 
respectively,  of  Burnside  Theatre,  Inc., 
owners  and  operators  of  the  750-seat  Burn- 
side Theatre,  de  luxe  East  Hartford  fa- 
cility. 

Both  Keppner  and  Tarantul,  veterans 
of  the  wars  of  protracted  negotiations  for 
civic  betterment  and  supplementary  activ- 
ity on  the  suburban  level,  contend  that 
only  if  the  motion  picture  exhibitor  takes 
strong,  purposeful  steps  forward  can  he 
make  his  particular  theatre’s  impact  felt 
and  felt  well  enough  to  lure  boxoffice 
dollars. 

As  a significant  example,  some  months 
ago.  letter-writers  to  the  editorial  pages  of 
the  metropolitan  dailies  began  lacing  into 
the  questionable  caliber  of  recent  imports 
stressing  sexual  adventure  of  varying  de- 
gree, scope  and  pattern. 

NOT  CONTENT  TO  TURN  CHEEK 

Keppner  wasn’t  content  to  merely  turn 
his  cheek  and  plod  dutifully  along  his 
given  path,  saying  Yes  to  this  patron  and 
No  to  that  patron.  “I  wanted  to  sound  off 
as  much  more  than  just  another  Good 
Fellow,”  he  told  Boxoffice.  “I  wanted 
people  to  realize  that  the  motion  picture 
business,  in  the  main,  contains  responsible, 
conscientious,  public-spirited  individuals.” 

Taking  a close  look  at  the  tone  of  the 
embittered  letter-writers’  verbiage,  Kepp- 
ner sat  down  at  his  desk  long  after  mid- 
night, and  put  these  words  on  paper: 

“To  the  Editor  . . . Movies  are  a topic 
that  comes  up  quite  often  for  discussion 
in  a teen-ager’s  day.  Although  there  are 
many  worthwhile  and  educational  movies 
that  bring  enjoyable  evenings  to  many 
families,  seldom  are  they  given  significant 
recognition. 

“In  my  opinion,  something  should  be 
done  and  I would  like  to  offer  a few  sug- 
gestions. 

“First,  parents  must  take  an  active  in- 
terest in  the  selection  of  movies  which  are 
shown  in  theatres  and  on  television. 

“Second,  if  a theatre  is  showing  a fine 
film  they  should  support  the  theatre  by 
encouraging  attendance.  Furthermore,  the 
owners  should  be  advised  of  the  feelings 
of  the  majority  of  the  people.” 


Morris  Keppner,  center,  and  Barney 
Tarantul,  right,  owners  of  Burnside 
Theatre,  East  Hartford,  Conn.,  greet 
Town  Council  President  J.  M.  Fitz- 
patrick at  premiere  of  “Ben-Hur.” 

He  mailed  these  paragraphs  to  the  met- 
ropolitan Hartford  Times  and  Hartford 
Courant,  and,  gratifyingly  enough,  scores 
of  adult  patrons  took  the  time  and  effort 
to  stop  by  his  office  in  ensuing  days  to 
comment  favorably  on  his  action. 

The  Keppner-Tarantul  Theatre  is  now 
playing  an  extended,  exclusive  engagement 
of  MGM’s  “Ben-Hur,”  at  $1.25  top,  day- 
and-date,  with  the  1,000-seat  Lockwood  & 
Gordon  Central,  West  Hartford.  Since  the 
picture  previously  chalked  up  a 25 -week 
run  downtown,  at  the  Stanley- Warner 
Strand,  it  is  a trade  matter  of  curiosity 
to  see  how  the  Keppner-Tarantul  promo- 
tional approach  (“Get  out  to  the  lobby 
and  shake  hands  with  the  people  once  in 
a while!”  says  Morris  Keppner)  will  do. 
Heretofore,  the  Burnside  has  concentrated 
almost  100  per  cent  on  subsequent-run 
product,  although,  on  occasion,  playing 
film  as  much  as  two  and  three  weeks  at  a 
time. 

Both  Keppner  and  Tarantul  attest  to 
the  practicality  of  “participating”  on  the 
local  level;  one  or  both  will  attend  bulk 
of  the  civic-betterment  groups  (i.  e„ 
Rotary,  Kiwanis,  parent-teacher  ass’n) 
during  the  course  of  a year.  “We  do  not — 
repeat,  do  not — go  to  these  particular 


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USE  STANDARD  PROJECTION  NO  GLASSES 

NO  SPECIAL  PROJECTION  EQUIPMENT 

IT  IS  TERRIFIC! 


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THE  PICTORIAL  CO. 

NEW  CASTLE,  IND. 

L.  E.  THOMAS 


functions  flamboyantly  advertising  the 
Burnside’s  theatrical  supremacy,”  remarks 
Tarantul.  “Rather,  we  go  as  interested 
listeners,  sincerely  desiring  to  contribute 
as  much  as  we  can,  to  improved  conditions 
in  East  Hartford.  We  strongly  believe  that 
what  affects  East  Hartford  affects  the 
Burnside  Theatre  and  if  we  can  find  a 
common  denominator  of  civic  betterment 
through  group  discussion  we  have  accom- 
plished something.” 

DONATIONS  TO  ORGANIZATIONS 

Even  more  concretely,  Keppner-Tarantul 
donate  minimal  amounts,  by  check,  to  Boy 
Scouts,  Girl  Scouts,  churches  and  syna- 
gogues, as  well  as  the  League  of  Women 
Voters.  “Again,  the  gesture  is  not  accom- 
panied by  the  thought,  ‘Well,  what’s  in 
this  for  us?’  We  feel  that  the  recipient  will 
realize  that  the  Burnside  Theatre  is  there 
to  serve.” 

The  Burnside’s  paved  parking  lot,  well- 
lighted,  to  the  rear  of  the  building,  can 
accommodate  350  cars,  and  there  is  ade- 
quate theatre-owned  land  adjacent  that 
will  be  adapted  for  parking  facilities. 
Moreover,  the  theatre  has  a parking 
“ramp”  for  bicycles,  provides  free  hearing 
aids  for  the  hard-of-hearing,  and  is  quick 
to  throw  open  the  doors  for  any  worth- 
while community-minded  function. 

When  the  occasion  demands,  Keppner 
and  Tarantul  make  themselves  available  as 
speakers  before  interested  groups.  Premise 
centers  around  improved  quality  of  screen 
entertainment! 


Julius  Sprechman  Named 
Controller  to  Embassy 

NEW  YORK — Julius  Sprechman  has  re- 
signed as  an  executive  member  of  the 
comptroller’s  department  of  Metro- 
Goldwyn-Mayer  to  accept  the  appointment 
of  controller  of  Embassy  Pictures  Corp. 

Sprechman,  a native  New  Yorker,  at- 
tended Southwestern  University  and  joined 
MGM  six  years  ago,  after  several  years  of 
private  practice  as  a Certified  Public  Ac- 
countant. Until  recently,  he  was  in  charge 
of  MGM’s  special  projects  and  director  of 
the  company’s  educational  program. 


McCullough  Retires  From 
National  Theatres 

LOS  ANGELES— Russell  H.  McCullough 
culminated  a long  career  in  show  business 
with  his  retirement  from  National  The- 
atres & Television,  Inc. 

McCullough  is  widely  known  as  the 
originator  of  the  Cinemiracle  projection 
system  and  has  served  with  National  The- 
atres and  its  subsidiaries  in  various  exec- 
utive positions. 

NT’s  home  office  executives  in  Beverly 
Hills  feted  him  with  a farewell  reception. 


Strickling  to  Head  Publicity 
On  MGM-Cinerama  Films 

HOLLYWOOD— Cinerama  head  Nicolas 
Reisini  announced  MGM  advertising  and 
publicity  vice-president  Howard  Strickling 
will  be  in  charge  of  the  worldwide  publicity 
campaigns  on  MGM-Cinerama’s  two  pro- 
ductions, “How  the  West  Was  Won”  and 
“Brothers  Grimm.” 

Bernie  Smith  produces  “West”  and 
George  Pal  is  the  producer  on  “Brothers 
Grimm.” 


12 


BOXOFFICE  ::  July  10.  1961 


Initial  Century  Award 
To  'Commandments' 

KANSAS  CITY  — Cecil  B.  De  Mille’s 
masterpiece,  “The  Ten  Commandments,” 
has  been  chosen  by  the  advisory  board  of 


the  Motion  Picture  Appreciation  Ass’n  of 
Kansas  City  for  recognition  with  the 
group's  first  Pictures  of  the  Century  Award. 
A plaque,  symbolizing  recognition  for  an 
outstanding  achievement  in  motion  picture 
production,  was  presented  on  July  3 by  the 
association. 

Barney  Balaban,  president  of  Paramount 
Pictures  Corp.,  in  thanking  the  group  after 
being  notified  of  the  honor  accorded  the 
De  Mille  spectacular  which  was  distributed 
by  Paramount,  said,  “It  is  indeed  gratifying 
to  Paramount  and  the  memory  of  the 
revered  Cecil  B.  De  Mille  that  you  have 
chosen  ‘The  Ten  Commandments’  to  re- 
ceive your  first  annual  Pictures  of  the 
Century  Award  plaque. 

“I  plan  on  passing  it  on  to  Mr.  De  Mille’s 
family  because  I know  how  honored  they 
will  be  over  this  fine  citation.” 

The  advisory  board  of  the  Motion  Picture 
Appreciation  Ass’n.,  which  made  the  selec- 
tion for  the  first  plaque,  consists  of  150 
civic,  educational,  religious  and  business 
leaders  in  Kansas  City.  The  awarding  of 
the  plaque  also  commemorates  the  first 
anniversary  of  the  founding  of  the  associa- 
tion. Charles  A.  Fisher  is  president  and 
Dick  Kenworthy  is  vice-president  of  the 
association. 

The  association  was  organized  in  July 
1960  for  the  purpose  of  stimulating  new 
interest  among  teenagers  and  young  adults 
in  attending  movies.  Among  the  various 
activities  carried  on  by  the  association  are 
the  sending  out  of  monthly  news  letters 
along  with  publicity  heralds  on  current  and 
coming  movies  in  Kansas  City.  Recently 
Fisher  delivered  a talk,  “The  Motion  Pic- 
ture Industry  Today,”  to  a civic  club  of 
young  adults  and,  following  the  talk,  con- 
ducted a question  and  answer  session  about 
motion  pictures. 

The  association  will  begin  publication  of 
a monthly  magazine,  MovieView,  in  Sep- 
tember for  distribution  to  teenagers  of  the 
Greater  Kansas  City  area. 


Universal  to  Hold  Summer 
Sales  Conference  in  N.Y. 

NEW  YORK — Universal  will  hold  a 
summer  sales  conference  here  starting 
Monday  (17)  for  the  purpose  of  mapping 
out  distribution  and  promotion  plans  on 
the  company’s  pictures  to  be  released  dur- 
ing the  balance  of  this  year  and  early 
1962.  H.  H.  "Hi”  Martin,  vice-president 
and  general  sales  manager,  will  preside. 
The  meetings  will  last  all  week. 

Among  the  pictures  on  the  agenda  for 
discussion  will  be  “Back  Street,”  “Lover 
Come  Back,”  “Flower  Drum  Song”  and 
“The  Outsider.” 

Participating  in  the  sessions  will  be 
Milton  Rackmil,  president;  David  Lipton, 
vice-president;  Philip  Gerard,  eastern  ad- 
vertising and  publicity  director;  Jeff  Liv- 
ingston, executive  coordinator  of  sales  and 
advertising;  Charles  Simonelli,  assistant 
to  the  president;  Hatton  Taylor,  general 
manager  of  Empire  Universal;  Mark  Plot- 
tel,  sales  manager  of  Empire;  F.  J.  A.  Mc- 
Carthy, assistant  general  sales  manager; 
James  J.  Jordan,  circuit  sales  manager; 
Herman  Kass,  executive  in  charge  of  na- 
tional exploitation;  Jerome  Evans,  eastern 
promotion  manager,  and  regional  sales 
managers  Joseph  Rosen  of  New  York,  P.  F. 
Rosian  of  Cleveland,  R.  N.  Wilkinson  of 
Dallas  and  Barney  Rose,  San  Francisco. 

Dr.  Lee  De  Forest  Is  Dead; 
Invented  Vacuum  Tube 

HOLLYWOOD— Dr.  Lee  De  Forest,  87, 
died  at  his  home  June  30.  He  had  been 
bed-ridden  for  almost  two  years  with 
bladder  and  heart  trouble.  The  so-called 
“father  of  radio”  was  the  inventor  of  the 
three  -element  vacuum  tube  in  1906,  which 
paved  the  way  for  the  age  of  electronics 
and  made  sound  movies  possible. 

More  than  300  patents  were  held  by  the 
inventor-scientist.  He  celebrated  his  84th 
birthday  by  applying  for  a patent  of  a 
four-inch  television  set  that  can  be  hung 
on  a wall  like  a picture. 

Mrs.  De  Forest  said  he  never  actually 
retired. 


Ernest  Hemingway 

KETCHUM,  IDAHO  — Ernest  Heming- 
way, 61,  famous  author,  died  here  Sunday 
(2)  from  a gunshot  wound.  His  best  known 
novels,  “Farewell  to  Arms,”  “For  Whom 
the  Bell  Tolls,”  “The  Old  Man  and  the 
Sea”  and  “The  Sun  Also  Rises”  all  were 
adapted  for  the  screen. 


New  Intermission  Color  Trailer 

CHICAGO  — A new  color  intermission 
trailer  is  being  offered  by  the  Filmack 
Trailer  Co.,  according  to  the  June-July 
issue  of  Inspiration,  the  comoanv’s  month- 
ly publication  for  exhibitors.  A modern, 
well -stocked  candy  counter  is  shown  on  the 
screen  with  the  caption,  “For  your  corn- 
tort  and  convenience  there  will  be  a short 
intermission.” 


'A  Tremendous  Help' 

“We  have  found  BOXOFFICE  a tre- 
mendous help  in  the  opening  and 
operating  of  our  new  (Northway  Drive- 
In)  theatre.” 

J.  L.  MORGAN 

President, 

Northway  Drive-In,  Inc. 

Champlain,  N.Y. 


CALEND  ARseEVENTS 


JULY 

AUGUST 

s 

M 

T 

W 

T 

F 

S 

S 

M 

T 

W 

T 

F 

S 

2 

3 

4 

5 

6 

7 

1 

8 

1 

2 

3 

4 

5 

9 

10 

1 1 

12 

13 

14 

15 

6 

7 

8 

9 

10 

1 1 

12 

16 

17 

18 

19 

20 

21 

22 

13 

14 

15 

16 

17 

18 

19 

23 

24 

25 

26 

27 

28 

29 

20 

21 

22 

23 

24 

25 

26 

30 

31 

27 

28 

29 

30 

31 

JULY 

17-19,  Virginia  Motion  Picture  Theatre  Ass'n  annual 
convention,  Ingleside  Hotel,  Staunton,  Va. 

19,  20,  New  Mexico  Theatre  Owners  Ass'n  annual 
convention.  Cole  Hotel,  Albuquerque,  N.  M. 

SEPTEMBER 

5-7,  Independent  Exhibitors,  Inc.  and  Drive-In  The- 
atres Ass'n  of  New  England  30th  anniversary  re- 
gional convention,  Chatham  Bars  Inn,  Chatham, 
Cape  Cod,  Mass 

18,  Missouri-lllinois  Theatre  Owners  annual  conven- 
tion, Chase  Hotel,  St.  Louis. 

22-24,  Women  of  the  Motion  Picture  Industry 
(WOMPI)  8th  international  annual  convention, 
Charlotte  Hotel,  Charlotte. 

25,  26,  Allied  Theotres  of  Michigan,  42nd  annual 
convention,  Sheraton-Cadillac  Hotel,  Detroit. 

OCTOBER 

8-13,  Theatre  Owners  of  America  14th  annual  con- 
vention and  Motion  Picture  and  Concessions  In- 
dustry Tradeshow,  Roosevelt  Hotel,  New  Orleans. 

25,  26,  Independent  Theatre  Owners  of  Ohio  an- 
nual convention,  Deshler-Hilton  Hotel,  Columbus, 
Ohio. 

NOVEMBER 

1-14,  Fifth  annual  San  Francisco  International  Film 
Festival,  San  Francisco. 

DECEMBER 

4-7,  Allied  States  Ass'n  annual  convention,  Eden 
Roc  Hotel,  Miami  Beach. 


MGM  Is  Upheld  in  Suit 
Over  Tarzan'  Remake 

LOS  ANGELES — Superior  Judge  Frank 
S.  Balthis  sustained  a demurrer  made  by 
Metro-Goldwyn-Mayer  in  a suit  brought 
against  the  studio  by  Edgar  Rice  Bur- 
roughs, Inc.,  over  a remake  of  its  original 
“Tarzan  of  the  Apes,”  and  ruled  in  favor 
of  the  studio  that  it  had  not  breached 
contract  signed  in  1931. 

Burroughs  had  claimed  that  in  its  deal 
with  MGM  for  production  of  the  original 
1932  version  it  had  stipulated  that  the 
studio  might  remake  the  film  later  if 
there  were  no  substantial  changes.  Ac- 
cording to  its  complaint,  Burroughs 
charged  Metro  breached  the  pact  by  mak- 
ing many  changes  in  the  1959  remake. 

Judge  Balthis  stated  that  the  remake 
was  substantially  the  same  as  the  original 
and  the  contract  had  not  been  breached. 


'Trial  of  Strength'  Added 
To  Carl  Foreman  Slate 

HOLLYWOOD — Columbia  Pictures  has 
added  "Trial  of  Strength”  to  Carl  Fore- 
man’s slate  for  the  studio.  Tale  was 
authored  by  John  P.  Sisk. 

Further,  Foreman  will  script-direct-pro- 
duce “40  Days  of  Musa  Dagh”  for  MGM. 
Metro  long  has  owned  the  property  but  in 
several  previous  plannings  “failed  to  lick 
the  script.” 


BOXOFFICE  ::  July  10,  1961 


13 


CYCLE  OF  BIBLICAL  FILMS  CONTINUES 

Bible  Is  Source  for  Many  Forthcoming  Epics 


By  FRANK  LEYENDECKER 

CECIL  B.  DeMILLE,  whose  “The  Ten  Commandments” 
was  the  culmination  of  his  long  directing  career  with 
many  highlights  devoted  to  Biblical  films,  is  gone,  but  the  Bibli- 
cal and  religious  film  cycle  continues.  Many  of  the  epics  for 
release  or  production  in  1961-62  have  stories  taken  from  the 
Good  Book,  one  of  the  greatest  sources  of  plot  material  the 
screen  has  ever  known. 

For  the  Bible  also  spells  “boxoffice”  as  regards  audience 
interest,  this  being  proven  by  “The  Ten  Commandments 
estimated  $34,000,000  gross  to  date,  with  many  more  millions 
certain  to  be  added  when  the  DeMille  epic  is  reissued  a few 
years  from  now.  This  astronomical  figure  currently  has  been 
surpassed  by  MGM’s  “Ben-Hur,”  which  in  2,250  domestic  dates 
has  exceeded  the  $50,000,000  mark.  An  additional  1,250  book- 
ings have  been  set,  including  many  drive-ins,  this  summer. 
Other  notable  Biblical  films  which  were  boxoffice  smashes  in- 
clude the  first  CinemaScope  picture,  “The  Robe,”  which  has 
grossed  $17,500,000  since  its  release  in  1953,  and  DeMille’s 
“Samson  and  Delilah,”  which  had  a smash  reissue  ten  years 
after  its  original  release  in  1949  and  has  a gross  of  over  $11,- 
500.000,  and  MGM’s  “Quo  Vadis,”  a 1951  release  which  has 
grossed  over  $10,000,000.  “The  Ten  Commandments,”  “Ben- 
Hur”  and  “The  Robe”  are  among  the  five  top  grossers  of  all  time. 

AMONG  ALL-TIME  TOP  GROSSERS 

Other  Biblical  costume  epics  which  grossed  over  $4,000,000 
include  “David  and  Bathsheba”  ($7,000,000),  “Solomon  and 
Sheba”  ($6,500,000),  “Salome”  ($4,750,000)  and  MGM’s  si- 


Stewart  Granger  as  Lot  (extreme  right)  points  an  accusing 
finger  at  Anouk  Aimee  as  Queen  Bera  (back  to  camera)  with 
Stanley  Baker  next  to  her  at  extreme  left,  in  Joseph  E.  Levine’s 
“The  Last  Days  of  Sodom  and  Gomorrah.”  This  Embassy- 
Titanus  coproduction  was  filmed  in  Rome  and  Morocco. 


Bradford  Dillman  plays  the  title  role  in  “Francis  of  Assisi,” 
the  Plato  Skouras  production  filmed  in  Italy  for  20th  Century- 
Fox.  Mervyn  Johns  is  in  left  foreground.  Dolores  Hart,  Stuart 
Whitman  and  Finlay  Currie  are  among  other  stars. 

lent  “Ben-Hur,”  which  grossed  $4,000,000,  as  well  as  DeMille’s 
silent  “The  King  of  Kings”  and  “The  Sign  of  the  Cross,”  an 
early  talkie,  which  were  big  grossers.  Also  highly  profitable 
at  the  film  boxoffice  were  such  religious  films  as  “Song  of  Ber- 
nadette” ($5,000,000)  and  such  pictures  with  modern  religious 
themes  as  “The  Bells  of  St.  Mary’s”  ($8,000,000),  “Going  My 
Way,”  “The  Nun’s  Story”  and  “ A Man  Called  Peter.” 

With  “Ben-Hur”  still  going  strong,  the  most  important  new 
picture  on  MGM’s  schedule  for  the  fall  is  Samuel  Bronston’s 
“King  of  Kings”  (not  to  be  be  confused  with  DeMille’s  silent 
epic  of  1927),  which  was  entirely  filmed  in  Spain  in  70mm 
Super-Technirama  at  a reported  $6,000,000  cost  with  a cast  of 
international  stars  headed  by  America’s  Jeffrey  Hunter  in  the 
title  role  and  Robert  Ryan,  Rip  Torn,  Rita  Gam  and  Hurd  Hat- 
field, as  well  as  Ireland’s  Siobhan  McKenna  as  the  Virgin  Mary, 
Spain’s  Carmen  Sevilla  and  Britain’s  Ron  Randell  and  Guy 
Rolfe.  “King  of  Kings”  will  start  playing  two-a-day  engagements 
in  October,  following  the  “Ben-Hur”  release  pattern. 

TWO  MORE  BIG  ONES  IN  WORK 

Nearing  completion  in  Italy  is  Joseph  E.  Levine’s  “The 
Last  Days  of  Sodom  and  Gomorrah,”  another  multi-million 
dollar  costume  film  in  Eastman  Color  and  CinemaScope  being 
directed  by  Robert  Aldrich  entirely  in  English  with  Stewart 
Granger,  Pier  Angeli,  Stanley  Baker  and  Italian  stars  Anouk 
Aimee  (of  “La  Dolce  Vita”)  and  Rossana  Podesta,  who  played 
the  title  role  in  Warner  Bros.’  “Helen  of  Troy.” 

Also  in  the  production  in  Italy  is  Dino  De  Laurentiis’  $10,- 
000,000  Biblical  film,  “Barabbas,”  which  Columbia  Pictures 


14 


BOXOFFICE  ::  July  10,  1961 


will  distribute  in  the  U.S.  Being  filmed  in  Technirama  and 
Technicolor  with  Richard  Fleischer  directing,  the  story  is  based 
on  Nobel  Prize-winner  Par  Lagerkvist’s  novel  and  stars  Anthony 
Quinn,  Jack  Palance,  Ernest  Borgnine,  Katy  Jurado,  Arthur 
Kennedy  and  Dean  Jagger,  all  from  America,  and  Silvana 
Mangano,  Vittorio  Gassman  and  Valentina  Cortesa,  top  Italian 
film  stars.  Kennedy  plays  Pontius  Pilate  in  the  trial  of  Christ 
sequence  and  Ray  Mangano,  brother  of  Silvana,  has  just  been 
signed  for  the  role  of  Jesus. 

Another  Biblical  film  made  in  Italy  in  Eastman  Color  and 
Totalscope,  “David  and  Goliath,”  is  being  presented  by  Beaver- 
Champion  for  Allied  Artists  release  and  is  currently  playing 
with  most  of  its  play  dates  planned  for  the  summer.  Orson 
Welles  is  the  most  familiar  cast  name  in  an  otherwise  all-Italian 
cast  including  Eleonora  Rossi-Drago  and  Massimo  Serato,  whose 
voices  have  been  dubbed  into  English.  Also  recently  completed 
in  Italy,  but  with  no  American  release  set,  is  the  Biblical  drama, 
“Joseph  and  His  Brethren,”  directed  by  the  American  Irving 
Rapper  in  Eastman  Color  with  Geoffrey  Horne  (of  “The  Bridge 
on  the  River  Kwai”)  in  the  title  role  and  British  stars  Belinda 
Lee  and  Robert  Morley  heading  an  otherwise  Italian  cast. 

THREE  MORE  FROM  20TH-FOX 

Although  not  Biblical,  Plato  Skouras’  “Francis  of  Assisi,” 
recently  completed  in  Italy  in  CinemaScope  and  DeLuxe  Color, 
is  a religious  picture  laid  in  the  13th  Century  dealing  with  the 
saintly  man  whose  message  of  peace,  love  and  understanding 
revitalized  the  Church.  Starring  Bradford  Dillman  in  the  title 
role  and  two  other  Hollywood  players,  Dolores  Hart  and  Stuart 
Whitman,  plus  Pedro  Armendariz,  Mexican  star,  and  Finlay 
Currie,  Cecil  Kellaway,  Athene  Seyler  and  Mervyn  Johns  from 
England,  the  $3,000,000  picture  will  have  its  world  premiere 
in  San  Francisco  in  July. 

“Twentieth  Century-Fox  is  also  preparing  two  other  pic- 


Ivo  Payer  as  David  presents  Goliath’s  sword  to  King  Saul  in 
“David  and  Goliath,”  an  Italian-made  picture  presented  by 
Beaver-Champion  for  Allied  Artists  release. 


Roman  gladiators  rehearse  in  the  arena  for  the  next  day’s 
bloody  circus  in  Dino  De  Laurentiis’  “Barabbas”  for  Columbia 
release.  Budgeted  at  $10,000,000,  this  film  stars  Anthony  Quinn, 
Jack  Palance,  Ernest  Borgnine,  Katy  Jurado  and  top  Italian 
film  stars. 

tures  with  Biblical  themes,  “The  Greatest  Story  Ever  Told,” 
which  will  be  produced  and  directed  by  George  Stevens  with 
a multi-star  cast  headed  by  John  Wayne,  Spencer  Tracy,  Sidney 
Poitier  and,  possibly,  Elizabeth  Taylor  as  Mary  Magdalene,  and 
the  great  Swedish  star,  Max  von  Sydow,  to  play  Christ,  and 
“The  Day  Christ  Died,”  which  Darryl  F.  Zanuck  has  on  his 
production  schedule.  However,  neither  picture  will  be  started 
before  1962  or  released  until  a year  later. 

Although  Biblical  spectacles  have  usually  been  tremendous 
boxoffice  hits,  two  recent  exceptions  that  “prove  the  rule”  were 
20th  Century-Fox’s  “The  Story  of  Ruth”  and  Buena  Vista’s 
“The  Big  Fisherman,”  neither  of  which  became  “blockbusters” 
at  the  boxoffice.  Unfortunately,  minor  religious  films  rarely 
attract  the  public.  However,  “The  Hoodlum  Priest,”  United 
Artists’  release  dealing  with  Father  Dismas  of  St.  Louis,  is 
getting  critical  praise  and  public  response  and  was  a L.S.  entry 
at  the  recent  Cannes  Festival. 

COSTLIEST  AND  LONGEST  PRODUCTION 

What  may  well  be  the  greatest,  and  certainly  the  longest, 
Biblical  film  ever  made  is  Dino  De  Laurentiis’  planned  10-hour 
film  based  on  highlights  from  both  the  Old  and  New  Testaments, 
to  be  made  in  Italy  and  Egypt  on  a three-year  schedule.  The 
completed  picture  will  be  split  into  three  parts  for  public  show- 
ing and  the  cast  of  30  international  stars  will  include  Sir  Laurence 
Olivier,  Sir  John  Gielgud  and  Sir  Ralph  Richardson,  De 
Laurentiis  says.  The  production  budget  has  been  set  at  $25,- 
000,000.  This  film  will  not  be  ready  before  1965,  if  then. 
Catholic  Biblical  experts  will  cooperate  with  those  of  Protestant 
and  Jewish  faiths  in  the  common  interest:  to  bring  the  Biblical 
message  to  all  those  people  who  build  their  faith  and  civilization 
on  it,  in  the  absolute  respect  of  the  letter  and  the  spirit,  according 
to  an  announcement  by  De  Laurentiis. 


BOXOFFICE  ::  July  10,  1961 


15 


By  IVAN  SPEAR 


AIP  Suit  vs.  Sidney  Pink 
Affects  Release  of  Films 

The  honeymoon  is  over  . . . 

While  such  announcement  of  a road- 
block to  connubial  bliss  is  customarily  used 
in  connection  with  marriages,  periodically 
it  can  be  applied  to  production-distribu- 
tion deals.  Witness  the  litigation  that 
looms  between  American  International 
Pictures  and  independent  producer  Sid- 
ney Pink,  threatened  court  action  that 
already  has  generated  no  small  amount 
of  mud-tossing. 

A forthcoming — possibly — picture  titled 
"Reptilicus"  is  the  cause  of  all  the 
shootin'. 

AIP  has  brought  suit  against  Pink  in 
the  whopping  sum  of  $1,530,000,  alleging 
that  the  latter  and  his  associates  had  failed 
to  fulfill  contractual  obligations  as  re- 
gards the  format,  manufacture  and  de- 
livery of  the  feature.  “Reptilicus"  was  one 
of  a trio  of  pictures,  the  most  impressive 
of  the  three,  that  Pink  was  to  make  for 
that  fast-growing  company,  headed  by 
president  James  H.  Nicholson  and  vice- 
president  Samuel  Z.  Arkoff.  The  tieup  be- 
tween AIP  and  Pink  was  treated  to  an 
extraordinary  amount  of  drum-beating.  In 
fact,  when  several  months  ago,  AIP  an- 
nounced its  ambitious  program  for  1961, 
“Reptilicus”  occupied  a prominent  page  in 
the  brochure  devoted  to  forthcoming  pic- 
tures. Of  the  aforementioned  trio,  one, 
“Journey  to  the  Seventh  Planet”  has  been 
completed  and  accepted  by  AIP.  The  third, 
“Invisible  City,”  will  undoubtedly  never 
bear  the  AIP  banner. 

Pink  has  returned  to  Denmark — where 
much  of  “Reptilicus”  was  filmed.  While 
it  had  not  been  filed  at  this  writing.  Pink 
plans  a countersuit  against  AIP,  accord- 
ing to  his  attorney,  Marshall  H.  Sevin, 
who  is  one  of  the  co-defendants  in  AIP’s 
action. 

So,  what  is  to  happen  to  “Reptilicus?” 
AIP  has  made  it  abundantely  clear  that 
it  will  not  take  the  picture.  Apparently,  as 
concerns  distribution,  the  once  loudly 
touted  picture  is  being  tossed  up  for  grabs. 

Schneer  Sets  Five  Films 
For  Shooting  Abroad 

Any  hopes  that  Hollywood  has  been  en- 
tertaining regarding  the  possible  lessening 
of  production  abroad  were  thrown  for  a 
loss  when  independent  producer  Charles 
Schneer,  at  a press  conference  here  June 
29,  announced  the  titles  of  his  next  five 
pictures,  for  Columbia  Pictures  release. 

Schneer,  who  left  for  his  offices  in  Lon- 
don immediately  after  the  press  meeting, 
revealed  that  Columbia  contract  players, 
Todd  Armstrong  and  Nancy  Kovack.  had 
been  set  for  “Jason  and  the  Golden  Fleece,” 
which  will  begin  filming  in  Yugoslavia  late 
this  summer.  Armstrong  plays  the  title 
role  and  Miss  Kovack  the  part  of  Medea 
in  the  Greek  mythological  work.  Don 
Chaffey  will  direct  from  a screenplay  by 
Jan  Read. 

Three  of  the  five  films  announced  by 
Schneer  will  be  in  his  SuperDynamation 
process,  led  off  by  “Jason  and  the  Golden 


Fleece.”  The  remaining  two  productions 
set  for  the  process  will  be  a screen  version 
of  H.  G.  Wells’  “First  Men  to  the  Moon” 
and  another  story  from  Greek  mythology, 
“The  Golden  Ass.”  Nigel  Kneale  has  been 
assigned  to  write  the  screenplay  from  the 
Wells  book.  “The  Golden  Ass”  will  be 
scripted  by  Sam  Taylor  from  the  Robert 
Graves’  translation  of  the  Greek  classic. 
Robert  McGowan  will  produce  the  film 
for  Schneer 's  American  Films  company. 

Schneer’s  forthcoming  release,  “Myster- 
ious Island,”  will  be  Columbia’s  Christmas 
release.  His  final  two  films,  to  be  made 
under  his  present  Columbia  contract,  will 
be  “Gordon  of  Khartoum”  and  “William 
the  Conqueror.” 

Commenting  on  overseas  production  and 
the  many-faceted  reasons  for  it,  Schneer 
maintained  that  in  numerous  cases  pro- 
ducing a film  abroad  gives  it  a world-wide 
flavor,  stating,  “We  can  no  longer  pro- 
duce pictures  for  regional  tastes.  With  so 
much  of  our  gross  coming  from  abroad, 
films  must  be  made  that  will,  in  some 
measure,  please  peoples  in  every  land.” 
Speaking  of  his  SuperDynamation  pro- 
cess, Schneer  said,  “I’ve  been  all  over  the 
world  and  I have  been  pleasantly  surprised 
that  exhibitors  in  every  country  to  which 
I have  been  tell  me  that  their  patrons 
recognize  the  name  SuperDynamation.  I 
have  been  told  that  it  adds  immensely  to 
the  gross  of  a film.” 

Schneer  closed  the  press  conference  by 
stating  that  his  process  is  “improving  all 
the  time,”  but  that  a great  deal  of  time 
is  needed  from  the  initial  purchase  of  a 
property  until  it  appears  on  the  screen,  and 
added  “but  it  is  worth  every  day  of  the 
extra  time  expended.” 

Important  Castings  Among 
Highlights  of  Week 

Perhaps  the  most  important  casting  of 
the  week  was  revealed  when  Walt  Dis- 
ney announced  the  signing  of  Walter 
Pidgeon  for  one  of  the  leads  in  the  for- 
mer’s Technicolor  picture,  “Big  Red.” 
Filming  was  scheduled  to  start  July  13 
in  northeastern  Canada  with  Winston 
Hibler  producing  and  Norman  Tokar  di- 
recting from  a script  by  Louis  Pelletier.  It 

Stanley  Kramer  Wins 
Round  in  Court 

Preliminary  injunction  was  granted 
producer  Stanley  Kramer  by  Superior 
Court  Judge  Jerold  E.  Weil  preventing 
release  of  “Verdict  at  Nuremberg”  by 
Cy  Roth  and  C.  R.  Enterprises.  Kramer 
claimed  unfair  competition  with  his 
“Judgment  at  Nuremberg.” 

Judge  Weil  barred  the  defendants 
from  issuing  any  picture  whose  title 
contains  the  words  “Verdict,”  “Judg- 
ment,” “Decision”  or  any  other  similar 
word  in  connection  with  “Nuremberg.” 
Issue  will  be  decided  at  a later  court 
trial. 


is  a story  of  a French  Canadian  orphan 
and  his  love  for  a dog  . . . Veteran  actor 
Harry  Andrews  has  been  signed  for  a top 
role  in  “Reach  for  Glory,”  a Columbia 
release  being  produced  by  John  and  Jud 
Kinberg.  Picture  went  before  the  cameras 
on  location  in  Suffolk  June  26  with 
Philip  Leacock  directing.  Set  in  World 
War  II,  it  tells  the  story  of  evacuated  Eng- 
lish youth  who  hunger  for  what  they  con- 
sider the  glory  of  war  . . . Further  from 
Columbia,  British  actress  Kay  Walsh  has 
been  set  for  “Reach  for  Glory.”  Miss 
Walsh’s  recent  pictures  include  “The 
Horse’s  Mouth”  and  “Tunes  of  Glory”  . . . 
Following  the  customary  rotating  schedule 
of  the  producer-writing-directing  team. 
Norman  Panama  will  assume  the  director- 
ial reins  for  “The  Road  to  Hong  Kong” 
and  Melvin  Frank  will  function  as  pro- 
ducer. Principal  casting  for  the  film  has 
been  completed,  with  the  signing  of  Joan 
Collins  to  star  opposite  Bing  Crosby  and 
Bob  Hope.  Jack  Hildyard  has  been  set  to 
roll  the  cameras  at  Shepperton  studios  in 
England  on  July  31,  for  UA  release  . . . 
Actor  Jack  Kruschen,  who  was  a recent 
Academy  Award  nominee  for  his  perform- 
ance as  the  doctor  in  the  Mirisch  Com- 
pany’s “The  Apartment,”  returns  to  the 
Mirisch  Company  to  portray  a gangster  in 
“Pioneer,  Go  Home,”  which  stars  Elvis 
Presley.  The  picture  will  be  shot  entirely 
on  location  in  Florida.  Also  starring  with 
Presley  in  the  comedy  is  Arthur  O'Connell, 
with  Joanna  Barnes  the  first  of  several 
femme  leads  to  be  signed  . . . Fourteen-year- 
old  Annette  Gorman  has  been  signed  by 
producer  Frank  Brisson  for  the  role  of 
Rosalind  Russell’s  daughter  in  “Five  Fin- 
ger Exercise.”  Annette,  who  won  out  over 
a dozen  contenders  for  the  part,  makes 
her  movie  debut  in  Brisson’s  film  version 
of  Peter  Shaffer’s  play.  Daniel  Mann  is  di- 
recting for  Columbia  release. 

Broccoli-Saltzman  Group 
To  Be  Filmed  Overseas 

Further  intelligence  regarding  so-called 
runaway  production  came  into  the  lime- 
light when  it  was  revealed  that  Cubby 
Broccoli  and  Harry  Saltzman  have  closed 
a multiple-picture  deal  with  United  Artists, 
with  the  latter  financing  and  releasing  a 
program  based  on  British  author  Ian 
Fleming’s  best-sellers. 

Initial  production,  either  “Dr.  No”  or 
“Diamonds  Are  Forever,”  will  go  before 
the  cameras  in  November  in  England  and 
the  British  West  Indies. 

All  the  films  will  be  shot  under  the  Eng- 
lish quota  and  will  be  turned  out  under 
the  banner  of  Loundes  Productions,  with 
headquarters  in  London. 

Harry  Keller  Will  Produce 
‘Burnished  Urn'  on  Own 

Fortunate  it  is  that  Hollywood  scriven- 
ers do  not  have  to  heat  their  swimming 
pools  these  days — the  hot  weather  takes 
care  of  it  for  them.  Only  one  story  buy 
was  reported  during  the  week,  and  that 
one  far  from  impressive. 

Director  Harry  Keller  purchased  an  or- 
iginal yarn,  “The  Burnished  Urn,”  by 
Robert  Wendover  which  he  will  produce 
independently.  Keller  directed  the  Ross 
Hunter  production,  “Tammy  Tell  Me 
True,”  for  U-I.  “The  Burnished  Urn”  is  a 
suspense  melodrama  with  an  Iroh  Cur- 
tain background. 


1G 


BOXOFFICE  ::  July  10,  1961 


defiant 


By  ANTHONY  GRUNER 


Last  week,  Anthony  Gruner,  London 
correspondent  of  Boxoffice  flew  to 
Alicante,  a fishing  seaport  in  Southern 
Spain  to  watch  the  filming  of  “Billy 
Budd,”  a film  version  of  the  Herman 
Melville  Novel.  This  is  an  Anglo-Allied 
Cinemascope  production  for  Allied 
Artists  release  starring  Peter  Ustinov, 
Robert  Ryan,  Melvyn  Douglas  and 
Ronald  Lewis,  produced  and  directed 
by  Peter  Ustinov,  who  also  wrote  the 
script.  Gruner’ s report  follows: 


TN  THIS  HOT,  sunbaked  Spanish  seaside 
resort,  it  is  impossible  to  find  anyone 
who  does  not  have  high  hopes  for  the 
artistic  success  of  “Billy  Budd.”  Shop- 
keepers, waiters  and  even  the  cynical  look- 
ing green  uniformed  policemen  all  know 
about  “Billee  Bud,”  declaring  it  will  be 
"mucho  petoicula.”  They  base  their  evi- 
dence on  the  daily  reports  which  speedily 
circulate  the  town  from  the  scores  of 
Spaniards  employed  by  the  British  unit.  It 
is  this  excitement  and  production  pride 
that  has  kept  more  than  200  people  work- 
ing from  dawn  to  dusk  for  the  last  six 
weeks  under  some  of  the  most  uncomfort- 
able conditions  involved  in  motion  picture- 
making. All  the  filming  here  has  been 
carried  out  on  board  two  ships,  The 
Avenger  and  The  Rights  of  Man — a couple 
of  nearly  extinct  18th  century  wooden 
hulled  three-masters  which  sail  from  Ali- 
cante each  day  people,  heavy-laden  with 
filming  equipment  and  sufficient  stores  to 
nourish  the  crews,  cast  and  unit  for  the 
next  12  hours. 

Only  when  these  old  sailing  ships  com- 
manded by  Alan  Villiers  (a  world  expert  on 
the  subject),  have  travelled  many  miles 
from  the  coast  can  the  actual  filming  be- 
gin. Practically  all  the  cast  and  most  of 
the  technicians  are  on  board  The  Avenger. 
In  these  overcrowded  conditions  where  a 
rainstorm  can  be  a minor  disaster  and  the 
sub-tropical  afternoon  sun  discomforting 
torment,  the  situation  is  potentially  ripe 
for  acute  claustrophobia  and  other  psy- 
chological disorders.  There  are  shortages 
of  facilities,  practically  little  shelter  when 
it  rains  and  hardly  any  shade  against  the 
hot  sun.  These  conditions  have  been  im- 
posed on  the  unit  by  Peter  Ustinov,  the  pro- 
ducer and  director  of  the  film,  who 
scripted  and  who  costars  with  Robert  Ryan 
in  the  production. 

Ustinov  felt  that  the  cast  would  benefit 
in  their  understanding  of  the  film  by  en- 
during something  of  the  life  aboard  those 
old  British  sailing  ships  over  160  years  ago. 
How  have  the  thespians  reacted  to  this 
challenge  to  their  talents?  There  is  the 
occasional  half-joking  obscenity  thrown  at 
the  producer,  but  this  is  accepted  in  the 
same  jovial  spirit  that  it  is  made.  The 
craftsmen  and  technicians  grin  and  bear  it 
in  the  same  manner.  The  other  day,  when 
bad  weather  prevented  any  shooting  being 
organized,  representatives  of  the  unit  vol- 
untarily offered  to  work  overtime  including 
Sundays  so  that  the  film  could  be  finished 
on  time. 

What  causes  this  production  pride  in 
“Billy  Budd”  and  loyalty  to  its  producer- 
director?  There  are  two  main  reasons: 
Ustinov  has  fashioned  a masterly  screen- 


play out  of  Melville’s  tragic  novel  set  in  the 
days  of  Nelson,  and  he  has  won  the  per- 
sonal and  professional  respect  of  everyone 
concerned  with  “Billy  Budd”  for  his  work 
as  director  of  the  film.  Says  executive  pro- 
ducer Ronald  Lubin,  former  vice-president 
of  Music  Corp.  of  America,  and  the  man 
who  personally  set  up  the  package  deal 
which  enabled  the  production  to  be  made: 
“Hollywood  has  been  wanting  to  make 
'Billy  Budd’  for  at  least  ten  years.  Many 
writers  tried  to  lick  this  great  sea-faring 
story  into  shape  as  a motion  picture  but 
Melville  defeated  them.  I was  determined 
to  make  the  film.  It  took  me  two  years  to 
set  up  the  deal.  Three  things  clinched  it. 
Peter  Ustinov’s  screenplay,  Bob  Ryan’s 
backing  throughout  the  negotiations  and 
Peter’s  decision  to  produce  and  direct  the 
movie. 

“Faced  with  this  combination,  Steve 
Broidy,  head  of  Allied  Artists,  came  up  with 
the  necessary  finance  which  is  well  over 
$1,500,000.  It  could  have  been  more,  if  we 
had  wanted  color,  but  we  decided  against  it 
in  the  interests  of  presenting  the  film  as 
realistically  as  possible.  I don’t  want  to 
stick  my  neck  out  by  prophesying  its  box- 
office  chances,  but  judging  by  the  rushes 
we  have  seen  up  to  now,  Peter  is  bringing 
in  a great  motion  picture  which  will  do 
credit  to  the  industry.” 

Says  Melvyn  Douglas  who  broke  into  a 
summer  holiday  in  Spain  to  take  a small 
but  vital  part  in  the  film  as  the  old  Nor- 
wegian seaman  Dansker:  “I’d  have  been  a 
fool  to  turn  the  part  down.  Peter  Ustinov’s 
script  is  brilliant  and  let’s  face  it,  the 
Dansker  is  a darn  good  role.  I have  been  in 
the  business  too  long  not  to  recognize  one 
when  I see  it.” 

Robert  Ryan  who  plays  John  Claggart, 
the  evil  master  of  arms,  says:  “Claggart  is 
one  of  the  best- written  parts  I’ve  had  in 
movies  for  years.” 

What  of  Ustinov  the  director?  Paul 
Rogers,  the  distinguished  Shakespearean 
actor  from  the  Old  Vic,  eschews  the  British 


art  of  understatement  when  he  comes  to 
describing  how  Ustinov  gets  a performance 
out  of  his  cast:  “Peter  has  the  rare 
ability  to  bring  out  the  best  in  all  of  us. 
Seemingly  gentle,  he  makes  sure  that  we 
all  do  everything  that  is  correct  for  our 
own  characterization,  but  also  adds  little 
suggestions  for  a particular  nuance  or  em- 
phasis in  the  sort  of  manner  to  make  us 
believe  that  we  were  about  to  do  the  thing 
ourselves.  He  is  a master  psychologist  and 
a brilliant  director.” 

And  what  of  Ustinov  himself — author, 
journalist,  actor,  playwright,  brilliant 
after-dinner  speaker,  satirist  and  wit.  Says 
the  “Billy  Budd”  director,  producer,  script 
writer  and  star:  “Melville’s  novels  have 
always  fascinated  me,  but  his  last,  ‘Billy 
Budd,’  appealed  to  me  because  its  theme 
had  a timeless  flavor.  It’s  a story  of  the 
battle  between  absolute  innocence  and 
complete  evil  seen  in  the  conflict  between 
young  midshipman  Budd,  played  by  a new, 
young  screen  actor  Terry  Stamp  and  John 
Claggart,  the  master  of  arms  played  by  Bob 
Ryan.  I am  Captain  Vere,  in  command  of 
The  Avenger,  who  is  forced  to  pronounce  a 
life  or  death  sentence  on  Budd  when  he 
accidentally  kills  Claggart.  We  wanted 
someone  entirely  new  to  the  screen  for  the 
character  of  Budd  and  in  Terry,  a young 
London  cockney-born  actor,  we  have  a 
screen  personality  of  the  future.  I have 
taken  a few  liberties  with  Melville’s  novel. 
The  homosexual  theme  that  sometimes  ob- 
trudes in  the  story  has  been  removed  and 
the  sense  of  hopeless  tragedy  in  the  death 
of  Billy  Budd  has  been  tackled  while  still 
keeping  to  Melville’s  ending.  In  other 
words,  nothing  of  importance  in  the 
original  novel  has  been  altered,  and  the 
story  remains  a tragedy,  but  not,  I believe, 
a hopeless  tragedy. 

“In  many  ways,  ‘Billy  Budd’  has  a lot  to 
say  about  the  prevailing  American  dream 
as  to  whether  innocence  can  be  anything 
else  but  a failure  in  this  modern  world. 
Claggart  is  almost  a character  150  years 
before  his  time.  We  all  know  of  them  to- 
day. Psychologically  they  are  completely 
recognizable  persons  in  1961.  It  is  this 
twentieth  century  approach  to  Melville 
which  I think  will  make  ‘Billy  Budd’  a film 
that  should  appeal  to  audiences  throughout 
the  world.” 


From  the  deck  of  the  merchant  ship.  Rights  of  Man,  producer-director  Peter 
Ustinov  (lower  right  center — and  without  customary  beard)  plans  a scene  he  is  to 
film  in  the  Mediterranean  on  the  fighting  frigate,  H.  M.  S.  Avenger  (in  the  dis- 
tance) for  “Billy  Budd.” 


BOXOFFICE  ::  July  10,  1961 


17 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


If  Atlantis,  the  Lost  Continent  (MGM) 

100 

200 

200 

100 

150 

125 

105 

100 

100 

80 

150 

120 

145 

220 

135 

ii  Ballad  of  a Soldier  (Kingsley) 

140 

75 

150 

190 

100 

225 

50 

100 

130 

200 

136 

f§  Big  Chief,  The  (Cont'l) 

110 

140 

200 

100 

125 

135 

Big  Show,  The  (20th-Fox) 

95 

90 

80 

210 

80 

80 

100 

110 

50 

100 

50 

80 

125 

90 

no 

97 

p Bimbo  the  Great  (WB) 

100 

105 

100 

100 

100 

85 

100 

98 

ii  Boy  Who  Stole  a Million,  The  (Para) 

100 

100 

100 

80 

100 

10C 

100 

100 

98 

| Canadians,  The  (20th-Fox) 

85 

75 

50 

80 

90 

76  | 

H Carry  On,  Sergeant  (Governor) 

130 

100 

90 

150 

100 

90 

215 

200 

125 

100 

120 

129  1 

||  Carthage  in  Flames  (Col) 

130 

125 

100 

135 

100 

118  1 

||  Curse  of  the  Werewolf  (U-I) 

120 

105 

90 

100 

200 

115 

100 

75 

113  1 

Days  of  Thrills  & Laughter  (20th-Fox) 

120 

85 

100 

95 

100 

100 

90 

175 

108  i 

Desert  Attack  (20th-Fox) 

120 

100 

85 

100 

100 

100 

101  i 

||  Dondi  (AA) 

60 

100 

75 

100 

90 

85  1 

|§  Enemy  General,  The  (Col) 

125 

100 

100 

100 

100 

125 

90 

75 

100 

102  P 

Entertainer,  The  (Cont’l) 

130 

200 

150 

100 

175 

100 

160 

150 

150 

145 

160 

147  1 

Fabulous  World  of  Jules  Verne  (WB) 

100 

105 

110 

125 

100 

85 

115 

106  1 

£ Fiercest  Heart,  The  (20th-Fox) 

125 

80 

90 

80 

75 

100 

100 

150 

100 

90 

99  1 

Five  Golden  Hours  (Col) 

120 

75 

155 

100 

120 

90 

100 

109  I 

General  della  Rovere  (Cont'l) 

125 

200 

130 

80 

150 

90 

160 

195 

141  1 

§j  Gidget  Goes  Hawaiian  (Col) 

120 

95 

100 

100 

120 

270 

120 

130 

200 

139  I 

1 Homicidal  Col) 

110 

125 

180 

200 

175 

1^8  1 

1 It  Happened  in  Broad  Daylight  (Cont'l) 

140 

105 

165 

90 

200 

150 

142  1 

| Last  Sunset,  The  (U-I) 

160 

115 

215 

75 

100 

200 

65 

125 

100 

175 

no 

130 

131  1 

Last  Time  I Saw  Archie,  The  (UA) 

125 

115 

100 

150 

110 

115 

135 

125 

175 

90 

175 

85 

125 

125  i 

League  of  Gentlemen  (Kingsley-IntT) 

140 

275 

125 

190 

100 

150 

210 

100 

135 

165 

195 

350 

178  I 

Mad  Dog  Coll  (Col) 

100 

150 

100 

100 

75 

105  | 

Mein  Kampf  (Col) 

160 

225 

200 

200 

125 

200 

125 

165 

no 

175 

170 

200 

530 

140 

200 

140 

175 

191  | 

Millionairess,  The  (20th-Fox) 

115 

150 

125 

150 

175 

150 

110 

90 

95 

100 

150 

80 

200 

85 

135 

125 

125 

127  1 

P Never  on  Sunday  (Lopert) 

150 

275 

400 

185 

310 

225 

300 

175 

200 

250 

225 

no 

233  i 

II  On  the  Double  (Para) 

130 

260 

110 

100 

125 

85 

175 

141  p 

p One-Eyed  Jacks  (Para) 

170 

200 

160 

225 

100 

80 

325 

130 

150 

250 

125 

125 

160 

120 

195 

115 

200 

166  1 

| Pleasure  of  His  Company,  The  (Para) 

120 

120 

160 

125 

200 

210 

120 

175 

170 

156  1 

ff  Right  Approach,  The  (20th-Fox) 

100 

80 

75 

80 

100 

87  1 

H Sat.  Night  <S  Sun.  Morning  (Cont'l) 

260 

155 

120 

220 

160 

200 

300 

202  | 

% Serengeti  (AA) 

90 

100 

100 

100 

90 

96  I 

|f  Shadow  of  the  Cat,  The  (U-I) 

100 

90 

100 

100 

100 

100 

75 

95  1 

p Trapp  Family.  The  (20th-Fox) 

110 

110 

200 

90 

85 

125 

100 

300 

120 

95 

120 

132  | 

j|!  Two  Loves  (MGM) 

125 

115 

90 

150 

90 

125 

100 

no 

50 

100 

190 

80 

140 

100 

112  1 

P Two-Way  Stretch  (Showcorp.) 

130 

175 

175 

125 

125 

200 

155  1 

% Warrior  Empress.  The  (Col) 

125 

80 

100 

90 

80 

100 

75 

93  | 

f|  Wild  in  the  Country  (20th-Fox) 

120 

130 

115 

165 

100 

115 

255 

80 

350 

150 

105 

135 

130 

125 

148  | 

p Wizard  of  Baghdad,  The  (20th-Fox) 

100 

■YS/MYSS, 

160 

60 

80 

100 

no 

100 

95 

no 

100 

102  | 

TOP  HITS 


1.  Parent  Trap,  The  (BV) 


4.  Guns  of  Navarone,  The  (Col) 


OF- 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


Los  Angeles 

450 

New  York 

200 

Cleveland  

200 

2.  L'Avventura  (Janus) 

5.  Parrish  (WB) 

San  Francisco 

300 

Cleveland  

200 

3.  By  Love  Possessed  (UA) 

6.  Ladies  Man,  The  (Para) 

Kansas  City 

200 

Chicago  

195 

San  Francisco 

150 

Cleveland  

150 

- — _ — I 


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BOXOFFICE  ::  July  10,  1961 


NC-1 


De  Luxe  New  Twin  Airer 
Opens  Gates  at  Omaha 


OMAHA — "They  said  it  couldn't  be  done, 
but  we  did  it,"  said  a happy  Herman  Gould 
when  the  new  1,600-car  Q-Twin  Drive- 
In  opened  Saturday  night  (1).  Although 
many  rough  edges  remained  to  be 
smoothed,  the  Q-Twin  was  opened  to  cus- 
tomers on  the  scheduled  date  despite  some 
labor  difficulties  and  lots  of  heavy  rains 
during  the  construction  period. 

Senator  Roman  Hruska,  one  of  the  three 
owners,  was  back  from  Washington  and 
attended. 

“We  also  had  the  most  experienced  ham- 
burger frier  in  the  country,”  Gould  said. 
"Ed  Nelson,  chief  engineer  of  Ballantyne, 
was  out  and  helped  us  get  rolling. 

“We  also  had  the  most  expensive  errand 
boy  in  the  nation — Bob  Hoff,  vice-presi- 
dent of  Ballantyne.”  Hoff  was  among  a 
number  of  film  industry  figures  present  and 
did  his  bit  to  make  the  opening  run 


H 

QUALITY 

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PROJECTION 

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Super-Optica 

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REAL  ECONOMY 

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IMERICAN  THEA.  SPLY.  CO..  Sioux  Foils,  S.  D. 

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smoothly. 

Gould  reported  there  was  no  “juice”  in 
the  power  lines  until  noon,  but  after  the 
many  obstacles  he  had  surmounted  this 
did  not  dismay  him.  There  were  loads  of 
flowers  and  a barrage  of  congratulations 
on  the  de  luxe  layout. 

“We  won’t  have  our  formal  opening  for 
two  or  three  weeks,”  he  said.  Many  fin- 
ishing touches  remain  on  the  grounds  and 
concessions  facilities. 

A beautiful  plastic  louvre-type  ceiling  in 
the  concessions  building  has  not  been  com- 
pleted, Gould  said,  because  of  an  argument 
between  two  unions.  All  the  ramps  are 
completed  and  the  entire  area  is  dust- 
proofed.  Many  of  the  lights  in  the  drive 
areas  are  yet  to  be  installed. 

The  Q-Twin  is  located  near  the  new 
Interstate  Highway  80,  on  the  southwest 
outskirts  of  Omaha.  It  lies  between  two 
major  arteries  leading  from  town  and 
utilizes  30  acres  of  an  80-acre  tract.  Gould, 
Senator  Hruska  and  Russell  Brehm  of 
Lincoln,  the  owners,  plan  other  develop- 
ments. 

There  is  a car  balcony  which  is  avail- 
able for  private  parties. 

The  opening  attractions  were  “Gone 
With  the  Wind”  and  “Battle  at  Bloody 
Beach.” 


Omaha  Cinerama  to  Close 

OMAHA — The  Cooper  Theatre  on  July 
21  will  close  a 21 -week  run  of  “This  Is 
Cinerama.” 

Jack  Klingel,  manager  for  Cooper 
Foundation  theatres  in  Omaha,  said 
“South  Sea  Adventure”  will  be  the  next 
offering.  “Our  logbook  for  ‘This  Is  Cine- 
rama’ brought  out  that  the  picture  showed 
to  customers  from  46  states,”  Klingel  said. 
“The  only  ones  not  represented  so  far  are 
Delaware,  South  Carolina,  Vermont  and 
Virginia.”  There  have  been  patrons  from 
23  foreign  countries,  ranging  from  Japan  to 
Sweden,  Rome  to  Peru,  South  America. 
The  registry  includes  others  from  Cal- 
cutta, Egypt,  Spain,  Cuba,  Budapest, 
Teheran,  Ireland  and  Indonesia. 


Kid  Series  for  Omaha 

OMAHA — A children’s  program  series 
with  enthusiastic  support  from  the  Omaha 
Parent-Teachers  Ass’n  will  start  at  the 
State  Theatre  July  10  and  continue  for 
eight  weeks  through  August  28.  Sponsored 
by  the  Cooper  Foundation  Theatres  and  the 
Children’s  Film  Foundation,  the  series 
will  offer  special  children’s  pictures  every 
Monday  at  10  a.m.  There  will  be  no  sex, 
no  violence.  No  single  adults  will  be 
admitted. 


Son  at  AA  for  Summer 

HOLLYWOOD  — Richard  Johnson,  17- 
year -old  son  of  the  Los  Angeles  janitor 
who  sprang  into  prominence  some  months 
ago  after  finding  and  returning  $240,000 
which  had  dropped  from  a Brink’s  truck, 
has  a summertime  job  at  Allied  Artists  in 
the  communications  department. 


'Parrish'  Solid  300 
Is  Minneapolis  Top 

MINNEAPOLIS— The  Uptown,  with  300 
for  “Parrish,”  made  the  best  showing 
among  the  nine  theatres  which  had  new 
offerings  and  other  first-run  situations. 
Next  in  line  was  “Saturday  Night  and  Sun- 
day Morning”  at  the  St.  Louis  Park  with 
225  per  cent,  followed  by  “Fanny”  at  the 
Mann  Theatre  with  a good  200  per  cent. 
Business  over  the  Fourth  of  July  week- 
end took  a definite  turn  for  the  better. 
With  the  avalanche  of  new  product,  busi- 
ness at  most  houses  was  considerably  above 
average. 

(Average  Is  100) 


Academy — On  the  Double  (Para)  80 

Avalon — For  Members  Only  (Union),  4th  wk 150 

Century — Windjammer  (Cinemiracle),  reissue, 

3rd  wk 85 

Gopher — The  Ladies  Man  (Para)  100 

Lyric — The  Pleasure  of  His  Company  (Para), 

2nd  wk 100 

Mann — Fanny  (WB)  200 

Orpheum — The  Fabulous  World  of  Jules  Verne 

(WB);  Bimbo  the  Great  (WB) 70 

St.  Louis  Park — Saturday  Night  and  Sunday 

Morning  (Cont'l)  225 

State — The  Parent  Trap  (BV)  150 

Suburban  World — Two-Way  Stretch  (Showcorp), 

2nd  wk 150 

Uptown — Parrish  (WB)  300 

Westgate — The  Big  Deal  (UMPO)  90 

World — By  Love  Possessed  (UA)  175 


Contrasting  Features  Dominate 
Good  Week  in  Milwaukee 

MILWAUKEE — This  week  brought  out 
a study  in  contrasts.  “Seven  Wonders  of 
the  World,”  in  its  tenth  week  at  the  Pal- 
ace, and  the  combination  of  “Atlantis, 
the  Lost  Continent”  and  “The  Green  Hel- 
met” at  the  Wisconsin  were  the  high 
grossers  with  200  each.  Close  behind  were 
“The  Ladies  Man”  at  the  Towne  and 
“Gone  With  the  Wind,”  the  latter  in  a 
tenth  week  at  the  Uptown,  doing  175. 

Downer — Next  to  No  Time  (Showcorp) 130 

Palace — Seven  Wonders  of  the  World  (Cine- 
rama), 10th  wk _ _ 200 

Riverside — Dondi  (AA);  David  and  Goliath  (AA)  125 

Strand — Exodus  (UA),  13th  wk 150 

Times — Magdalena  (SR)  150 

Tower — Return  to  Peyton  Place  (20th-Fox), 

5th  wk 150 

Towne — The  Ladies  Man  (Para)  175 

Uptown — Gone  With  the  Wind  (MGM), 

reissue,  10th  wk 175 

Warner — Gidget  Goes  Hawaiian  (Col); 

Passport  to  China  (Col)  125 

Wisconsin — Atlantis,  the  Lost  Continent 

(MGM);  The  Green  Helmet  (MGM) 200 


'Spartacus'  Still  Big  300 
Fifth  Omaha  Week 

OMAHA — The  Dundee  Theatre  again 
set  the  pace  for  Omaha  first  runs  and 
turned  in  a 300  per  cent  score  for  the  fifth 
week  of  “Spartacus.”  Others  had  a stiff 
battle  against  Ak-Sar-Ben  race  competi- 
tion, special  stage  showings  and  weather 
made  to  order  for  outside  activities. 

Cooper — This  Is  Cineramo  (Cinerama), 

19th  wk 

Dundee — Spartacus  (U-l),  5th  wk 300 

Omaha — Love  in  a Goldfish  Bowl  (Para) 95 

Orpheum — One-Eyed  Jacks  (Para),  2nd  wk 100 

State — Two  Loves  (MGM);  The  Secret  Partner 

(MGM)  85 


New  Post  to  Bill  Bird 

HOLLYWOOD — B.  J.  Bird,  who  has  held 
the  posts  of  director  of  public  relations  and 
director  of  marketing  for  Technicolor,  has 
been  named  consultant.  His  activities  in- 
clude contact  and  liaison  work  in  the 
motion  picture  industry. 


NC-2 


BOXOFFICE  ::  July  10,  1961 


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74  Glenwood  Avenue  North 
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OJA_Aj±A 

pjerman  Fields  of  Beverly  Hills,  Calif.,  and 
Don  Smith  of  Minneapolis,  both  of  the 
Pioneer  Theatres  circuit,  were  in  Omaha 
and  Council  Bluffs  for  the  marriage  of 
Martin  Lewis  Fields  of  Minneapolis  and 
Barbara  Ungar  of  Council  Bluffs.  Martin 
is  the  son  of  Harold  Fields,  also  of  the 
Pioneer  circuit.  Harold  and  Herman  are 
brothers.  Miss  Ungar  was  1950  Mardi  Gras 
Queen  of  Council  Bluffs  and  her  maid  of 
honor  was  Lisbeth  Cherniack,  reigning 
queen  of  Ak-Sar-Ben,  Nebraska's  top  pro- 
motional and  social  organization.  The  wed- 
ding was  in  Council  Bluffs  and  the  recep- 
tion at  the  Blackstone  Hotel  in  Omaha. 

Norman  Grint,  owner  of  the  Sargent  Sun, 
has  returned  from  a fishing  trip  deep  in 
Canada  . . . Fred  Fejfar,  MGM  salesman, 
after  a swing  through  the  western  part  of 
the  state  said,  there  is  a general  optimistic 
tenor  because  of  excellent  wheat  crop  pros- 
pects . . . Frank  Larson,  20th-Fox  manager, 
was  back  last  week  from  a trip  to  New 
York  and  the  Will  Rogers  Memorial  Fund 
meeting  at  Lake  Saranac.  He  stopped  in 
Chicago  for  an  exploitation  meeting  for 
“Voyage  to  the  Bottom  of  the  Sea.” 

Mrs.  Henry  Carlin,  exhibitor  at  Spalding, 
has  had  her  daughter  with  her  on  vacation 
from  Seattle  . . . The  Loton  Todds,  who  op- 
erate the  Motor  Movie  Drive-In  at  Lexing- 
ton, were  a busy  family  last  week  with  the 
wedding  of  their  daughter  Betty  . . . Tony 
Goodman,  20th-Fox  salesman,  had  an 


eventful  week.  He  celebrated  his  25th  wed- 
ding anniversary  and  won  his  first  round 
match  in  the  championship  flight  of  the 
Omaha  Publinks  Golf  Tournament,  1 up 
on  19. 

Ralph  Falkenburg,  exhibitor  at  Lexing- 
ton, has  a busy  son  in  Ralph  jr.,  who  went 
to  Boy  Scout  camp,  then  to  a church  camp. 
He’s  also  in  the  cattle  business,  caring  for 
28  head  of  stock  . . . Helen  Newman,  Allied 
Artists  cashier,  is  back  from  vacation  . . . 
Dick  Marvel,  exhibitor  at  St.  Paul,  re- 
ported his  daughter  is  vacationing  in 
Grand  Island  this  summer  . . . Ben 
Juracek,  exhibitor  at  Albion,  is  selling 
scooters  on  the  side  and  just  got  in  a new 
load  from  Lincoln.  He  also  has  moved  into 
his  new  house. 

Guy  Griffin,  owner  of  the  Cass  Theatre, 
landmark  at  Plattsmouth  destroyed  re- 
cently by  fire,  has  not  yet  decided  whether 
to  reopen  his  old  Ritz  Theatre.  Parts  of 
the  west,  north  and  east  walls  are  still 
standing  and  Griffin  hopes  to  sell  the 
bricks  for  salvage  . . . Dorothy  Kean  of  the 
Starview  Drive-In  at  Panora,  Iowa,  is  re- 
covering from  an  attack  of  summer  flu. 

Henry  Taylor,  owner  of  the  Ritz  Theatre 
in  Omaha,  has  opened  a parking  lot  . . . 
Exhibitors  on  the  Row  included  A1  and 
Otto  Leise  of  Hartington  and  Randolph; 
Dick  Johnson,  Red  Oak;  Frank  Hollings- 
worth, Beatrice;  Clarence  Frasier,  Have- 
lock; Mr.  and  Mrs.  Arnold  Johnson, 
Onawa;  Howell  Roberts,  Wahoo;  Jim 
Travis,  his  wife  and  two  children  from 
Milford  and  Ed  Christensen,  Ord. 


MILWAW CEE 

Raymond  W.  Trampe,  president  of  Film 
Service,  with  headquarters  here  has 
been  elected  president  of  Air  Dispatch, 
Memphis.  Air  Dispatch,  a delivery  firm, 
was  organized  about  four  years  ago  by 
the  National  Film  Carriers  Ass’n,  mainly 
because  members  of  the  association  were 
concerned  about  the  large  number  of  movie 
houses  closing  throughout  the  country,  and 
the  subsequent  threat  to  business.  Film 
Service  is  one  of  about  170  agents  for  the 
Memphis  firm.  Founded  back  in  1927  by 
the  late  Charles  Trampe  and  now  being 
operated  by  sons  Ray  and  Ollie,  Film  Serv- 
ice has  a fleet  of  17  trucks  around  the 
state.  The  trucks  haul  film  and  other 
cargo  from  plane  and  distributor  to  the 
ultimate  destination. 

The  Madison  Capital  Times  carried 
almost  a half  page  of  the  Carlson  family. 
Mr.  and  Mrs.  Ernest  R.  Carlson  formerly 
operated  the  old  Amuse  Theatre,  which  was 
located  at  the  site  of  the  present  Strand 
Theatre.  The  Strand,  now  a unit  in  the 
Fitzgerald  circuit,  is  managed  by  Dale 
Carlson,  son  of  the  Ernest  Carlsons.  The 
older  Carlson  was  a projectionist  and  his 
wife  May  played  the  piano  accompaniment 
for  the  silent  flickers.  Another  son,  Owen, 
for  a time  managed  the  old  Madison  The- 
atre on  Monona  avenue. 

Milt  Overman,  American  International 
Pictures  publicity  manager,  Dallas,  was  in 
to  whip  up  interest  in  the  forthcoming 
“Master  of  the  World,”  due  to  open  July 
14  at  the  Wisconsin  Theatre.  Eddie  Gavin, 
manager  for  AIP  here,  heads  for  New  York 
and  the  screening  of  "Alakazam,”  a film 
for  which  he  anticipates  full  saturation  in 
this  area.  Francis  Bickler,  Wisconsin 
Amusement  booker-buyer,  will  catch  the 
film  while  in  New  York  on  other  business. 


M/NA/fAPOL/S 

J^ouis  Orlove,  20th-Fox  exploiteer,  Minne- 
apolis and  Milwaukee,  conducted  a 
series  of  meetings  throughout  the  territory 
to  acquaint  exhibitors  with  “Misty,”  new 
Fox  release,  and  ways  of  exploiting  it. 
Meetings  were  held  in  Sioux  Falls,  S.  D., 
Fargo,  N.  D.,  Duluth  and  Alexandria.  The 
picture  is  scheduled  for  release  July  25. 

Bob  Thill,  house  manager  at  the  State, 
is  relieving  Cliff  Knoll,  manager  of  the 
State  Theatre  at  Sioux  Falls,  while  Knoll 
is  on  vacation.  Both  houses  are  operated 
by  Minnesota  Amusement  Co.  . . . Helen 
Manion,  manager’s  secretary  at  Universal 
is  vacationing  at  her  home  in  Jasper  . . . 
Lowell  Kaplan,  buyer-booker  for  Berger 
Amusement  Co.,  vacationed  in  New  York. 

Webb  Raudenbush  of  Raudenbush  The- 
atre Service  vacationed  at  Ely  . . . Roger 
Drury  of  Madison,  S.  D.,  has  purchased 
the  Orpheum  Theatre  building  at  Pipe- 
stone. The  house  is  operated  by  H.  J. 
Hellmer. 

A.  C.  Baker  has  discontinued  Sunday 
matinees  at  his  Paradise  Theatre  at  Mora 
during  the  summer  . . . William  Baker  is 
new  owner  of  the  Lake  Theatre  at  Chetek, 
Wis. 


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NC-4 


BOXOFFICE  ::  July  10,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


Date  by  Ladies  Man'  With  31  Girls 
Keys  2-Stunt  Campaign  on  Jackpot 


Younger  Descendant 
Tells  Story  on  Stage 

The  story  of  the  Younger  brothers,  the 
Missouri  farm  boys  who  became  outlaws 
in  the  troubled  period  following  the  Civil 
War — straight  from  the  mouth  of  one  of 
their  descendants — interested  newspaper- 
readers  of  the  Barrie,  Ont.,  and  patrons  of 
the  Roxy  Theatre  there,  prior  to  “Young 
Jesse  James.” 

The  Youngers  rode  with  cousin  Jesse 
for  a time  on  his  bank  and  train  raids. 

The  true  story  of  the  feared  raiders  was 
brought  to  the  public  by  showmanly  enter- 
prise of  Don  Kinloch,  manager  of  the 
Roxy,  who  heard  “by  grapevine”  that  one 
of  the  Youngers  was  in  the  RCAF  at  near- 
by Edgar.  Driving  out  there,  Kinloch  met 
Leading  Aircraftsman  Walt  Younger,  a 
grandson  of  Cole  Younger’s  brother  Henry. 
A couple  of  Walt’s  sisters  also  are  living 
around  Barrie,  Kinloch  found,  all  coming 
here  from  British  Columbia,  where  Herb 
Younger  migrated  with  his  Washington 
bride  after  the  Civil  War — to  a town 
named  Bella  Coola. 

Due  to  Kinloch’s  sleuthing,  Walt  Young- 
er told  how  “carpet-bagger”  meddling  and 
tax  impositions  involving  his  Missouri  an- 
cestors forced  them  into  outlawry,  along 
with  the  James  brothers  and  the  Daltons. 
Walt  told  his  story  to  Manager  Kinloch 
on  the  stage  of  the  Roxy  on  the  Saturday 
before  the  opening  of  “Young  Jesse 
James.”  The  Barrie  Examiner  went  on 
from  there  under  a 3 -column  headline. 

'Ben-Hur'  Chariot  Race 
Plugs  Drive-In  Openings 

KENS  radio  disc  jockeys  Charlie  Walker 
and  Bill  Mack  raced  from  the  Rigsby  Drive- 
In  to  the  San  Pedro  Drive-In  at  San  Antonio 
in  a horse-drawn  chariot  as  a promotion 
for  the  opening  of  “Ben-Hur”  at  the  Rigs- 
by, San  Pedro  and  South  Loop  drive-ins. 
The  race  was  a time  one,  with  KENS 
listeners  invited  to  send  in  their  guesses 
on  how  long  it  would  take  for  Walker  and 
Mack  to  make  the  run.  A $100  check  was 
given  the  one  coming  closest  to  naming 
the  hours,  minutes  and  seconds  it  took 
in  the  “Texas  Ben-Hur  Chariot  Race.” 


Seek  Teenage  Tammy 

The  Times  Herald,  Interstate  Theatres 
and  Universal-International  joined  forces 
to  search  for  a Dallas  girl  to  represent  the 
city  in  the  New  Orleans  world  premiere  of 
“Tammy  Tell  Me  True”  July  12.  The  film 
was  to  open  at  the  Palace  in  Dallas.  The 
winner  of  the  search  won  the  title  “Miss 
Teenage  Tammy.”  Contestants  sent  in 
their  photos. 

BOXOFFICE  Showmandiser  ::  July  10,  1961 


Concentrating  his  “ammunition”  on  a 
couple  of  promotions  paid  off  for  Hal 
Cheatham,  publicist  of  Interstate  Theatres 
in  Dallas,  at  the  boxoffice  of  the  Palace 
Theatre  for  “The  Ladies  Man.” 

The  two  deals  dovetailed  together  fox- 
one  of  the  most  complete  promotions  with 
which  Cheatham  has  ever  been  involved. 

One  of  the  deals  was  based  on  the  fact 
that  Jerry  Lewis  is  concerned  with  31  girls 
in  the  picture.  So  Cheatham  suggested  to 
Chuck  Benson,  pi-ogram  director  for 
KBOX,  independent  radio  station,  that  he 
“date”  31  gii-ls  and  take  them  to  see  “The 
Ladies  Man.”  This  is  too  many  for  an 
ordinary  motor  car,  and  a Greyhound  bus 
was  promoted  for  the  stunt. 

So  Benson  went  to  get  his  31  girl  fi-iends 
( lined  up  by  a modeling  agency)  in  a Grey- 
hound and  took  them  to  the  Palace.  This 
broke  in  the  Dallas  Morning  News  via  a 
three-column  photo  and  cutlines,  and  on 
two  television  stations.  The  TV  coverage 
was  the  equivalent  of  a four-minute 
commercial. 

The  second  and  most  important  deal  ar- 
ranged by  Cheatham  also  involved  KBOX. 
The  station  agreed  to  run  a “Ladies  Man” 
poll,  with  all  its  six  deejays  competing  for 
the  honor.  Each  deejay  naturally  asked  his 
listeners  to  vote  for  himself.  Rick’s  furni- 


tui-e  store  was  brought  in  the  promotion  to 
put  up  a $150  Amei-ican  Trend  sofa  by 
Kroehler  as  the  prize  for  the  winner. 

The  tieup,  naturally,  was  good  for  much 
air  time  on  KBOX.  In  addition,  Rick’s 
spent  $650  on  KBOX  in  selling  their  sofas, 
mentioning  the  “Ladies  Man”  poll  and  the 
film  at  the  Palace,  and  ran  five  ads  fea- 
turing illustrations  of  Jerry  Lewis  and 
American  Trend  sofas,  which  are  used  in 
the  picture.  The  Rick  stores  wex-e  bannered 
with  “The  Ladies  Man”  display  paper,  the 
store  ti-ucks  carried  film  banners  and  the 
furniture  store  got  the  newspaper  to  run 
ad  art  free  on  Lewis  and  the  American 
Trend  furniture  by  Kroehler. 

“All  and  all  this  was  one  of  the  most 
complete  px-omotions  we  have  ever  worked 
with,”  Cheatham  repoi-ts.  “We  decided  to 
concentrate  our  ammunition  on  a couple  of 
things  rather  than  fall  all  over  oui-selves 
trying  to  get  things  done.  It  has  paid  off. 
The  film  is  starting  a second  week  at  the 
Palace.” 


Pi-ivate  Robert  Marcoux,  first  bagpiper 
of  the  New  York  Highlanders,  was  the 
first  person  to  take  advantage  of  the  New 
York  Rivoli  Theatre’s  offer  to  admit  free 
on  the  opening  day  of  “On  the  Double” 
all  men  dressed  in  kilts. 


Chuck  Benson,  program  director  for  radio  station  KBOX  in  Dallas,  pulls  out  his  roll  of  tickets  as  he 
approaches  the  boxoffice  of  the  Paloce  theatre  with  31  girls  whom  he  had  dated  for  a showing  of 
"The  Ladies  Man"  as  a theotre-station  promotion. 


— 109—  1 


Young  Star  Is  a Bit  Scared  by  300  Girls 


Star  tours  give  small  segment  of  the  public  a chance  to  see  their  screen  idols  in  person — sometimes, 
that  is.  For  some  of  the  film  personalities  shy  away  from  too  close  (and  rough)  a contact  with  their 
public,  restricting  their  appearances  to  radio,  television  and  newspaper  interviews  and  small-group 
appearonces.  However,  Michael  Callan,  on  tour  for  "Gidget  Goes  Hawaiian"  met  more  than  300  of 
his  admirers  face  to  face  in  Springfield,  Ohio,  recently — and  came  through  a bit  scared  but  unin- 
jured! The  Edward  Wren  Co.  department  store  there  advertised  that  Callan  would  fill  a "date"  with 
16  teenoge  girls,  whose  names  were  drawn  from  a container  at  the  store.  Photo  shows  him  with  his 
"dates"  on  the  roof  of  the  Wren  store.  More  than  300  screaming,  squealing  teenagers  were  at  Wren's 
when  Callan  showed  up  in  a red  convertible.  "You  get  a little  scared  when  you're  backed  up  to  the 
wall  with  a few  hundred  girls  coming  ot  you,"  he  remarked,  "but  I liked  it."  The  film  opened  at  the 
Regent  in  Springfield. 

Merchant  Participation  Matinees  Avert 
Freeze-Out  on  Kiddy  Vacation  Business 


Allan  W.  Perkins,  who  won  a Boxoffice 
Showmandiser  Citation  back  in  1957  when 
he  was  manager  of  the  Odeon  circuit  thea- 
tre in  Midland,  Ont.,  has  been  at  the  first- 
run  Danforth  Theatre  in  Toronto  for  more 
than  a year. 

Manager  Perkins  reports  that  on  the 
last  Easter  holiday  season  his  opposition 
came  up  with  some  strong  product  — 
“One  Hundred  and  One  Dalmatians”  and 
“The  Horse  With  the  Flying  Tail” — and 
the  Danforth  didn’t  have  a comparable 
attraction,  so  he  had  to  come  up  with 
something  special  to  get  in  on  the  young 
people’s  school  vacation  patronage.  His 
solution  of  the  dilemma  was  a merchant 
participation  matinee  series  which  worked 
well  at  the  Danford — an  average  of  500 
children  attended  the  four  vacation 
matinees. 

GOOD  FOR  OTHER  OCCASIONS 

Perkins’  promotion  can  be  used  in  a 
similar  situation  any  other  time  of  the 
year.  He  realized  revenue  from  the  sale  of 
tickets  to  merchants,  and  of  course,  500 
children  can  buy  and  eat  and  drink  a lot 
of  popcorn,  candy  bars  and  drinks. 

Eight  merchants  agreed  to  buy  tickets 
for  the  four  matinees,  and  give  them  away 
with  purchases  during  the  Easter  shopping 
season.  Special  tickets  were  printed  for 
the  event,  about  the  size  of  opera  ducats 
(approximately  41/2x2%  inches)  in  pink, 
pastel  blue  and  white.  They  were  num- 


bered consecutively  and  carried  their 
validity  dates. 

A two-column  ad  was  run  twice  in  ad- 
vance promoting  the  event  with  this  copy: 

“MOM  and  DAD!  Shop  at  the  Danforth 
This  Easter  FREE!  (with  your  purchases) 

. . . Odeon-Danforth  Children’s  Matinee 
Tickets  for  the  Easter  Holidays.  Good  for 
Special  Children’s  Matinees  Starting  at 
1 p.  m.  . . . Odeon-Danforth  Theatre  Only 

. . Tuesday — Wednesday — Thursday — 

Friday,  April  4,  5,  6,  7 . . . Get  your  “Free” 
Children’s  Easter  tickets  with  your  pur- 
chases at  the  following  Danforth  mer- 
chants . . .” 

STORE  NAMES  LISTED 

The  merchants’  names  and  addresses 
were  listed  below  the  above. 

Each  merchant  put  up  a window  or  door 
card  plugging  the  free  tickets.  There  also 
was  a lobby  board  put  up  well  in  advance, 
advertising  the  matinees  and  listing  the 
participating  merchants,  and  screen 
slides  did  the  same. 

There  was  a different  show  each  mati- 
nee, consisting  of  a feature,  comedy  short 
and  two  cartoons. 

“Everyone  was  benefitted  by  this  pro- 
motion,” Perkins  reports,  “the  merchant 
and  the  theatre,  and  we  did  our  share  of 
the  holiday  children’s  business  despite  the 
fact  we  had  101  Dalmatians  at  the  door — 
of  our  opposition!” 


Free  Plane  Trip  Helps 
Long  Run  of  '80  Days' 

The  promoted  airplane  vacation  trip  has 
taken  a prominent  place  in  motion  picture 
exploitation,  everywhere  there  are  theatres 
around  the  world. 

For  “Around  the  World  in  80  Days”  at 
the  Palace  Theatre  in  Karachi,  Pakistan, 
major  promotion  was  summed  up  with 
“Around  the  World  in  Hours  With  BOAC.” 
The  film  ran  for  a record  seven  weeks  at 
the  large-seater  in  the  capital  city,  and  the 
BOAC  tieup  set  another  record  for  free 
cooperative  space. 

FREE  TRIP  BY  BOAC 

Humayun  H.  Baigmohamed  and  the 
Palace  management  got  BOAC  to  put  up 
the  free  London  trip,  plus  the  cost  of  50 
one-sheet  standees  and  large  ads  plugging 
the  tieup  worth  3,072  rupees.  This  was  in 
return  for  BOAC  displays  and  posters  in 
the  Palace  lobby  and  mention  in  all  the 
Palace  ads. 

The  free  trip  to  London  was  sponsored 
by  the  Leader,  leading  Pakistani  English 
daily,  with  the  Leader  publishing  coupons 
daily,  good  for  a chance  to  win  the  BOAC 
London  trip  when  turned  in  at  the  Palace 
with  an  “Around  the  World  in  80  Days” 
ticket  stub  attached.  The  Leader  devoted 
1,316  inches  of  space  advertising  the  cou- 
pon deal  with  the  Palace  and  BOAC,  a 
record  for  the  Palace. 

ABOUT  TWO  MONTHS 

This  resulted  from  the  fact  that  the  tieup 
was  plugged  from  approximately  ten  days 
in  advance  until  the  film  closed,  from 
December  18  to  February  9 last.  The 
awarding  of  the  ticket  to  London  occurred 
on  the  last  day  of  the  “Around  the  World” 
run. 

A charity  preview  for  the  benefit  of  the 
Pakistani  National  Housing  and  Settlement 
Agency,  a government  activity,  netted  over 
25,000  rupees. 

Up  a month  in  advance  in  the  lobby  was 
a huge  circular  display,  12  feet  in  diameter, 
featuring  “80  Days”  stills. 


Begum  Aghan  Abdul  Hameed,  wife  of  the  ad- 
ministrator of  Karochi,  drew  the  winning  name  for 
the  roundtrip  to  London  via  BOAC,  promoted  for 
"Around  the  World  in  80  Days"  at  the  Palace  The- 
atre in  the  Pakistani  capital  city.  She  is  seen  on 
the  way  to  the  stage  with,  left  to  right,  Mrs. 
Humayun  Baigmohamed,  wife  of  one  of  the  Paloce 
managers;  Husein  Baigmohamed,  of  the  Palace  The- 
atre Co.;  Begum  Aghan  Abdul,  and  Mrs.  Afzal 
Kahn. 


2 


— 110  — 


BOXOFFICE  Showmandiser  ::  July  10,  1961 


Letters,  Talks  of  VFW, 
Schools,  Etc.,  for  'Alamo' 

“Mein  Kampf”  received  a big  push  from 
the  civic  clubs  when  it  played  at  the  Rialto 
Theatre,  Little  Falls,  N.  Y.  Manager  Nick 
Kaufmann  spoke  or  wrote  to  the  history 
departments  of  the  local  high  schools,  the 
PTA,  VFW,  etc.,  and  discussed  the  value 
of  seeing  this  picture. 

For  “The  Alamo,”  Kaufmann  had  his 
girls  calling  residential  sections  and  giv- 
ing the  person  answering  the  following 
pitch  . . . “Remember  The  Alamo  . . . 
starts  Friday  at  the  Rialto.  Thank  you  for 
listening.”  Since  this  year  is  a Sesquicen- 
tennial  year  around  Little  Falls,  there  are 
many  men  who  are  growing  beards.  Kauf- 
mann took  advantage  of  this  fact  by  lining 
up  17  groups  of  bearded  men  to  pick  a 
member  who  had  the  most  likely  “Alamo” 
beard.  The  winner  received  two  guest 
tickets  to  the  picture.  Don’t  think  that 
Nick  left  the  ladies  out  when  it  came  to 
publicizing  this  picture.  He  arranged  a 
contest  to  see  which  one  of  the  gals  had 
the  best  “Alamo  Belle”  costume.  This  win- 
ner also  received  two  passes  to  “The 
Alamo.” 


Bolex  Tieup  to  Support 
'Tammy'  and  'Street' 

Bolex,  the  camera  manufacturer,  and 
Universal  Pictures  Co.  have  developed  a 
joint  promotion  in  behalf  of  “Tammy 
Tell  Me  True”  and  “Back  Street.”  Called 
the  Ross  Hunter  “Top  Secrets”  promotion 
plan,  Bolex’s  customers  from  coast  to 
coast  are  being  afforded  an  opportunity 
to  share  Hunter’s  secrets  of  Hollywood 
moviemaking  when  they  purchase  the  new 
Bolex  movie  camera. 

The  promotion  is  being  backed  by  a 
promotional  kit  that  contains  a recorded 
message  from  Hunter  for  the  Bolex  deal- 
ers and  other  dealer  helps. 

While  the  emphasis  in  the  promotion 
will  be  on  “Back  Street,”  which  is  sched- 
uled for  fall  release  by  Universal,  the 
material  has  been  prepared  sufficiently 
well  in  advance  to  enable  dealers  to  tie 
in  with  the  release  of  “Tammy  Tell  Me 
True,”  the  Ross  Hunter  production  which 
opens  in  July,  followed  by  a New  Orleans 
world  premiere  July  12. 

Word  Trick  on  'GWTW' 

When  “Gone  With  the  Wind”  played 
at  the  Liberty  Theatre,  Herkimer,  N.  Y„ 
Jake  Weber  had  a contest  over  his  local 
radio  station  whereby  the  first  15  persons 
who  sent  in  the  greatest  number  of  words 
from  the  letters  GWTW  received  a pair  of 
guest  tickets  to  see  the  show.  Jake  also  had 
a girl  dressed  in  a Civil  War  era  costume 
walking  around  Herkimer  with  a sign 
which  read,  “I  am  on  my  way  to  see 
‘Gone  With  the  Wind’  at  the  Liberty  Thea- 
tre.” 


Salutes  Mom  and  Pop 

Beautiful  18-inch  stem  roses  were  pro- 
moted from  the  local  florist  for  a salute 
to  mothers  on  Mothers  Day  at  the  State 
Theatre  in  Denison,  Tex.,  by  Harry  Gaines, 
manager.  He  also  promoted  cigars  as  a 
salute  to  fathers  on  Fathers  Day.  “These 
promotions  cost  very  little  and  are  worth 
a lot  in  strengthening  our  relations  with 
the  local  citizens,”  he  says. 


Astronaut 
Shot  Gives 
Alert 

Theatreman 
Four  Days 
of 

Excellent 

Business 


On  the  day  that  the  U.  S.  sent  astronaut  Alan  Shepard  into  space,  John  W. 
Creamer,  manager  of  the  Holiday  Theatre  in  Denver,  happened  to  be  playing  a 
repeat  run  of  “Destination  Moon”  on  the  lower  half  of  a double  bill. 

A B-feature  thus  became  a top  attraction  in  a matter  of  hours.  And  Creamer 
had  a hot  one  in  his  lap  with  no  accessories  other  than  six  stills — no  one-sheets,  no 
three-sheets,  no  40x60s;  in  fact,  he  couldn’t  even  get  a trailer. 

First  he  changed  schedules  to  put  “Moon”  in  the  A-spot,  then  he  borrowed  some 
photos  from  the  Denver  Post  about  the  astronaut  flight  and  made  up  an  easel  dis- 
play for  use  out  front  on  the  sidewalk. 

The  Holiday  didn’t  have  to  put  up  standee  ropes,  Creamer  reports,  but  business 
was  good  for  the  four  following  days. 

Creamer,  shown  beside  the  outside  display  board,  is  among  Boxoffice’s  most 
loyal  readers.  He  subscribed  to  Publisher  Ben  Shlyen’s  very  first  issue,  in  July  1920. 
It  was  then  called  the  Reel  Journal,  and  has  been  in  the  Boxoffice  “family”  ever 
since.  He  has  been  in  the  theatre  business  48  years. 


Jules  Verne'  and  Bimbo'  Are  Great 
After  Campaign  Covering  All  Angles 


“The  Fabulous  World  of  Jules  Verne,” 
teamed  with  “Bimbo  the  Great,”  performed 
in  great  fashion  at  the  Fine  Arts  Theatre 
in  Denton,  Tex.,  after  a campaign  that 
got  under  way  a month  in  advance,  re- 
ports Manager  Geneva  Wood.  She  sum- 
marizes her  campaign  as  follows: 

The  contractor  of  the  new  building 
being  constructed  next  door  had  sidewalk 
barricades  on  each  end  of  the  building. 
We  utilized  these  for  3 sheets  and  6 sheets 
three  weeks  in  advance  of  playdate.  These 
boards  attracted  attention  because  of  their 
location. 

A large  illuminated  standee  was  on  dis- 
play four  weeks  in  advance  of  the  play- 
date.  This  was  placed  on  the  sidewalk  in 
front  of  the  building  from  opening  day 
throughout  the  run  of  the  pictures. 

Twenty-five  window  cards  were  prom- 
inently displayed  and  also  dated  1 -sheets 
were  placed  on  the  sides  of  buildings. 

We  made  a tiein  with  a local  bookstore 
having  a large  display  of  Jules  Verne 
books  with  a prominent  poster  ten  days 
in  advance. 

Carrying  the  Jules  Verne  theme,  we 
secured  a large  store  window  at  a local 
sport  and  toy  store  with  underwater  gear 
and  a large  poster  with  a $5  purchase  of 
swimming  gear  a free  pass  would  be  given. 

The  back  bar  of  the  concession  brought 
the  advertising  inside  the  theatre  with  a 


decoration  carrying  out  a circus  theme. 
Cutouts  from  a six-sheet  and  a three-sheet 
were  used  in  the  decoration.  The  back  bar 
was  decorated  ten  days  in  advance  and 
during  the  run. 

To  further  the  advertising  on  “Bimbo 
the  Great,”  we  secured  a merry-go-round 
from  a local  ice  cream  company  for  free 
rides  for  all  kids  on  the  opening  day  of 
the  picture.  This  really  was  a traffic 
stopper  and  eye  catcher. 

We  also  secured  a large  stuffed  tiger 
and  placed  it  in  the  lobby  with  appropriate 
signs  four  days  in  advance.  On  opening 
day  we  moved  the  tiger  to  the  sidewalk, 
causing  much  comment  and  interest,  tieing 
in  with  “Bimbo.” 

The  sidewalks  around  town  were  sten- 
ciled with  yellow  paint  with  the  name  of 
the  pictures  five  days  in  advance.  Also,  a 
24  sheet  on  “Jules  Verne”  was  placed  on 
the  sidewalk  front  on  opening  day. 

Posters  larger  than  window  cards  were 
displayed  on  all  doors  two  weeks  in  ad- 
vance. We  just  about  covered  every  angle 
on  both  pictures. 


$50,000  From  Benefit 

A benefit  preview  of  “By  Love  Possessed” 
at  the  Chinese  Theatre  in  Hollywood  raised 
more  than  $50,000  for  the  Vista  del  Mar 
Child  Care  Service,  which  sponsored  the 
charity  affair. 


BOXOFFICE  Showmandiser  ::  July  10,  1961 


— 111 


Kenneth  Neal  Promotes 
Jaycee  Beauty  Pageant 

An  excellent  promotion  job  was  put 
over  by  Manager  Kenneth  Neal  of  the 
Russell  Theatre  in  Maysville,  Ky..  recently. 
Neal,  a member  of  the  Junior  Chamber 
of  Commerce  board  of  directors,  suggested 
that  the  Jaycees  sponsor  a pageant  to 
select  a Miss  Maysville  to  represent  the 
city  in  the  state  pageant. 

The  committee  agreed  and  Neal  went 
right  to  work!  First,  he  contacted  Mont- 
gomery Ward  Co.,  who  agreed  to  furnish 
formats  and  bathing  suits  for  all  the  en- 
trants and  who  also  announced  that  the 
winner  could  keep  the  formal  and  bathing 
suit  she  wore  in  the  contest.  The  local 
Pepsi-Cola  Company  people  announced 
that  as  a prize  they  would  give  the  winner 
a metal  soft  drink  and  picnic  cooler.  In 
addition,  to  aid  this  promotion,  they  had 
their  sign  painter  make  up  18  22x28  signs, 
which  Neal  placed  in  prominent  spots.  For 
an  added  enticement,  the  Pepsi  people 
placed  a fountain  dispenser  in  the  theatre 
lobby  and  gave  free  Pepsi  to  all  patrons 
on  the  contest  night.  The  Pepsi  people  also 
picked  up  the  tab  for  30  radio  spots  for 
this  promotion! 

A local  jeweler  donated  a tiara  with 
which  to  crown  Miss  Maysville  and  the 
Clopay  Corp.  gave  1,000  yards  of  beauti- 
ful material  to  decorate  the  Russell  stage. 
The  local  newspaper  really  went  to  town 
for  the  idea  and  donated  reams  of  space 
to  the  contest! 


Six  Tickets,  Six  Passes! 

At  the  Auburn  Theatre,  Auburn,  N.  Y., 
Lou  Hart  arranged  to  tiein  with  the  Skan- 
eateles  Jaycees  by  which  they  purchased 
six  tickets  to  see  “Pepe,”  and  in  turn  were 
given  six  passes.  These  tickets  were  used 
as  prizes  for  the  winners  of  the  safe  driv- 
ing Road  E-O,  and  this  received  a nice 
writeup  in  the  local  newspaper. 


If?  5 

Jo  Y%*u<  fh 


A bonk  of  telephones  has  been  installed  in  the  lobby 
of  the  RKO  Palace  Theatre,  New  York,  so  that 
patrons  may  hear  the  recorded  voices  of  the  stars  of 
"Judgment  at  Nuremberg"  discussing  the  film,  which 
will  premiere  at  the  Palace  December  19  and  at  the 
Pantages  in  Los  Angeles  December  22.  The  tele- 
phones are  set  in  an  eye-catching  display  which 
reads:  "The  Stars  of  'Judgment  at  Nuremberg' 
Want  To  Talk  To  You!!  Pick  up  one  of  these  new 
Princess  telephones  and  listen  to  the  voice  of 
Spencer  Tracy,  Burt  Lancaster,  Richard  Widmark, 
Marlene  Dietrich,  Maximilian  Schell,  Judy  Garland, 
Montgomery  Clift  or  producer-director  Stanley 
Kramer.  Listen  to  another  star  tomorrow!" 


As  It  Looks  To  Me 

By  KROGER  BABB 

A Showman' s Views  on  Merchandising  Motion  Pictures 


THEATRE  MANAGERS  will  enjoy  their 
happiest  day  when  kids  are  completely 
eliminated  from  the  earth,  if  one  can  be 
most  managers,  these  days.  One  manager 
told  us  that  if  all  the  kids  were  hog-tied, 
whipped  with  a blacksnake  lash  and  then 
a couple  of  concrete  blocks  strung  around 
their  little  necks  and,  finally,  were  pitched 
into  a lake,  only  then  would  he  be  happy. 
One  circuit  owner  the  other  day  said,  “We 
just  won’t  allow  kids  in  our  theatres,  any 
more.  We  don’t  want  their  damned  quar- 
ters!” Exhibitors  say  the  youngsters  spit 
bubblegum  in  their  drinking  fountains, 
draw  sexy  characters  on  their  restroom 
walls,  kick  holes  in  their  carpet,  stick 
chewing  gum  under  their  seats,  then  cut 
the  seats  to  pieces.  They  scream,  whistle, 
talk,  whisper  and  chase  up  and  down  the 
aisles,  spoiling  the  show  for  the  adults. 
Another  exhibitor  told  us  that,  “All  that 
kid  shows  are  good  for  is  to  serve  as  baby- 
sitter for  a lot  of  dirty-necked  brats,  while 
their  mamas  go  on  a gin-drinking  binge.” 

— 0 — 

CHILDREN,  TODAY,  are  the  theatre’s 
greatest  operational  and  maintainance 
problems  rolled  into  one,  another  theatre 
man  argued,  explaining,  “The  little  so-and- 
sos  are  poison!”  After  coast-to-coast 
traveling,  it  might  be  summed  up  that 
children  should  be  done  away  with  and 
life  should  begin  when  one  reaches  the  age 
of  21.  A separate  world  should  be  set  asiue 
for  the  millions  of  little  tots  whose  parents 
can’t  control  their  activities,  actions  or 
conduct.  To  prove  today’s  kids  are  dumb, 
one  theatre  manager  pointed  out  to  us 
three  little  shavers,  who  were  blocking  his 
candy  counter.  They  couldn’t  make  up 
their  minds  if  they  wanted  a 10-cent  candy 
bar  for  only  12  cents — or  if  they  preferred 
12  pieces  of  stale  one-cent  candies  for  a 
dime ! 

— “O — 

SOME  MANAGERS  these  days  segregate 
by  sexes.  They  shove  all  the  little  boys 
down  into  one  front  corner  of  their  the- 
atres, and  herd  all  the  little  girls  into  the 
opposite  corner.  Some  managers  employ 
stooges,  having  them  sit  amongst  the 
“little  angels”  and  report  on  individual 
conduct.  Then  there  is  a fixed  hour  for 
a wholesale  toss-out  of  the  bad  actors. 
Other  managers  jerk  the  trouble-makers 
out  by  the  coat  collars  and  swear  out  war- 
rants, having  them  arrested.  One  circuit 
general  manager  assured  us,  “We’ve  tried 
everything,  Krog,  and  believe  me,  nothing 
will  work!” 

— o — 

ONE  DAY  RECENTLY,  we  were  travel- 
ing in  the  region  of  the  “Lost  Cause.”  A 
tire  that  the  manufacturer  had  guaranteed 
would  “sing”  began  to  “sig,”  then  “sag!” 
It  was  flat  by  the  time  we  wheeled  into 
a service  station  in  the  heart  of  Pine  Bluff. 
This  is  the  isolated  town  where  “those  pine 
boxes”  come  from — make  no  mistake  about 
that!  We  went  across  the  street  to  get  a 
cup  of  coffee.  On  the  corner,  a huge,  old 
castle-like  building  caught  our  eye.  It  bore, 


in  huge  letters,  the  name  “Saenger.”  A 1 
tremendously  big,  freshly  and  brilliantly 
painted  theatre  marquee  adorned  its  front. 
The  marquee  was  “live  posted.”  This  took 
our  eye  to  a brilliant  front  display.  Parts 
of  it  were  moving.  It  was  about  11  a.m 
yet  there  were  some  15  or  20  persons  lined 
up  at  the  boxoffice,  patiently  awaiting 
the  theatre’s  1 o’clock  opening  for  a mati- 
nee. This  was  like  “the  good  ole  days.” 
The  attraction  was  nothing  unusual. 

— o — 

AS  WE  WALKED  by  the  theatre,  we 
heard  a tremendous  roar  of  laughter,  then 
the  squealing  voices  of  hundreds  oi  young- 
sters. Inside  the  foyer,  we  could  see  five 
young  ladies  behind  the  big  concession 
counter.  Each  was  dressed  as  if  she  might 
be  going  to  serve  as  the  bridesmaid  at  a 
noonday  wedding.  We  went  in.  “What’s 
going  on?”  we  asked. 

“Just  our  Saturday  morning  ‘Good- 
Feller’  Show,”  one  of  the  youthful  beauties 
replied. 

“How  many  kids  are  in  there?”  we  in- 
quired, as  the  youngsters  let  out  another 
wild  scream. 

“Seventeen  hundred  and  forty-eight!” 
the  girl  proudly  answered.  “That’s  how 
many  seats  we  have  and  I sold  the  tickets,” 
she  explained. 

Here  was  an  exhibitor  with  $437  in  the 
till  before  noon,  on  Saturday. 

“Something  special?”  we  further  pried,  in 

“No,  sir,  our  manager  has  one  every  '* 
Saturday  morning,  52-weeks  a year.  In 
the  summer  months,  he  also  has  them  on 
Wednesday  mornings,  and  they’re  sellouts, 
too,”  she  said. 

THE  FOYER  CARPET  was  spotlessly 
clean.  To  one  side  was  a huge  display  on 
a forthcoming  Walt  Disney  picture.  It 
was  indirectly  lighted.  It  was  animated. 
The  dogs  moved.  In  a day  and  age  when 
children  are  supposed  to  wreck  theatres 
and  managers  are  not  supposed  to  spend 
a dime  on  pictures,  such  as  Walt  Disney’s, 
that  come  “presold,”  we  couldn’t  under- 
stand all  this  Pine  Bluff  panorama. 

“Who  is  this  crazy  manager;  he  must 
have  a hole  in  his  head,”  we  remarked  to 
the  concession  lovelies. 

“Our  manager  is  Mr.  Bruce  Young,  and 
he  does  have  a hole  in  his  head,”  one  of 
them  said,  adding,  “He  was  a World  War 
II  hero,  and  he  has  steel  plates  in  his 
head,  his  shoulder  and  his  back!” 

About  that  time  the  doors  swung  open. 
There  was  marchin’  music  on  the  big 
soundtrack.  Out  came  this  goofy  man- 
ager, leading  a parade  of  1,748  kids,  step- 
ping high  and  acting  like  he  had  a baton 
to  twirl.  When  he  saw  us,  he  winked!  This 
made  us  real  mad.  He  turned  out  to  be 
the  same  young  soldier  we  had  taught 
show  business  15  years  ago. 

“How  do  you  control  all  these  brats?” 
we  asked. 

“Flip  ’em  behind  the  ears,  like  my  ole  boss 
said,”  he  laughed.  We  had  forgotten  the 
trick!  But  hasn’t  most  everyone  else? 


4 


— 112  — 


BOXOFFICE  Showmandiser  ::  July  10,  1961 


CD  «<, 


BO 


^ 


B 


o 


SMB— ii: 


mm 


' 


C---....P-;  I.  ; 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
CinemaScope;  ® VistoVision;  © Superscope;  ® Naturama;  ® Regalscope;  ® Technirama. 
Symbol  (J>  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photogrophy.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


44  Very  Good;  + Good;  — Fair;  ~ Poor;  — Very  Poor. 


In  the  summary  44  is  rated  2 pluses,  — as  2 minuses. 


: 


2506  ^ Absent- Minded  Professor,  The 

(97)  Comedy  Drama  BV  2-27-61  44 

2473  ©Alamo,  The  (162)  Todd-AO 

Historical  Drama  UA  10-31-60  44 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  20th-Fox  4-17-61  ± 

2514  ©All  in  a Night's  Work 

(94)  Comedy  Para  3-27-61  44 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  Atlantis  3-13-61  ± 

2524  Angel  Baby  (98)  Drama  AA  5-15-61  44 

2489  Angry  Silence,  The  (95)  Dr Valiant  12-26-60  44 

2496  Another  Sky  (83)  Melodr Harrison  1-23-61  + 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  MGM  4-24-61  44 

2541  ©Atlas  (84)  Spec.  VistaScope.  . Filmgroup  7-  3-61  + 

— B— 

2517  Behind  the  Mask  (85)  Dr Showcorp  4-24-61+ 

2382©Ben-Hur  (212)  Camera  65 

Biblical  Drama  MGM  11-30-59  + 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus  4-24-61  ± 

2526  ©Beyond  All  Limits  (100)  Dr Omat  5-15-61  44 

2531  Beware  of  Children  (SO)  Com A|P  6-  5-61  + 

2528  ©Big  Show.  The  (113)  © Dr. . .20th-Fox  5-22-61  44 
2520 ©Bimbo  the  Great  (87)  Circus  Dr...WB  5-  1-61  + 

2504  Black  Sunday  (84)  Horror  Dr AIP  2-20-61  + 

2516  Blast  of  Silence  (77)  Drama  U-l  4-17-61  + 

2496  Blueprint  for  Robbery  (88)  Cr Para  1-23-61  + 

2473  ©Butterfield  8 (109)  © Drama..  MGM  10-31-60  44 
2534©By  Love  Possessed  (115)  Drama.... UA  6-12-61  + 

2485  Caltiki,  The  Immortal  Monster 

(76)  Sc.-F'n  AA  12-  5-60  ± 

2512  ©Canadians,  The  (85)  © Dr. . .20th-Fox  3-20-61  ± 

2494  Carry  On,  Constable  (86)  Com..Govn'r  1-16-61  + 

2495  ©Carthage  in  Flames  (111) 

© Spectacle  Drama  Col 

2488  ©Cimarron  (140)  © Dr MGM 

2482  4£©CinderFella  (88)  Comedy  ....Para 

2497  Circle  of  Deception  (100)  Dr.  20th-Fox 
2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR 

2487  Crazy  for  Love  (80)  Com Ellis 

2494  ©Cry  for  Happy  (110)  © Com Col 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama U-l 

— D—  - 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation  20th-Fox 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America 

2514  ©Dead  One,  The  (70)  Horror  SR 

2491  Desert  Attack  (76)  Melo 20th-Fox 

2503  Devil's  Commandment  (71)  © Ho...RClP 
2508  ©Don  Quixote  (110)  Classic  Dr.  ..MGM 
2499  Dondi  (100)  Comedy  AA 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA 

— E— 

2482  ©Esther  and  the  King  (109) 

© Adventure  Drama  20th-Fox 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA 

— F— 

2520  Fabulous  World  of  Jules  Verne,  The 

(82)  Novelty  Adv W8  5-  1-61  4+ 

2479  Facts  of  Life,  The  (103)  Com-Dr UA  11-21-60  + 

2542  ©Fanny  (133)  Com.  Dr 20th-Fox  7-  3-61  44 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox  5-15-61  + 

2496  Fever  in  the  Blood,  A (117)  Dr WB  1-23-61  44 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  20th-Fox  4-  3-61  + 

2531  Five  Golden  Hours  (90)  Comedy  ....Col  6-  5-61  + 

2507  Five  Guns  to  Tombstone  (71)  W’n  . . UA  3-  6-61  dt 

2489  ©Flaming  Star  (101)  © 

Outdoor  Drama  20th-Fox  12-26-60  + 

2538  Follow  a Star  (102)  Comedy  Zenith  6-19-61  ± 

2483  Four  Desperate  Men  (105)  Melo. . .Cont'l  12-  5-60  44 


~ fe 


+ 


+ 


1-23-61  ± ± 
12-19-60  44  44 
11-28-60  44  ± 
1-30-61  + 44 

1-  9-61  + 
12-19-60  ± 
1-16-61  + + 
5-  8-61  ± 

5-  8-61  44 


4-22-61  + 

3- 20-61  44  + 

6-12-61  44 

4-  3-61  ± 

1-  9-61  + 

2- 20-61  ± 

3-  6-61  44  44 
2-  6-61  ± 

5- 22-61  — ± 


11-28-60  + 
12-26-60  44 


+ 


44 


■O 

O 

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>. 

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at  're 

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> 

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X cc 

CL  3E 

z 0 

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44 

44 

44 

+ 

44  13+ 

+ 

4+ 

44 

44 

44  12+ 

+ 

+ 

6+4- 

+ 

+ 

+ 

+ 

+ 

s+ 

1+1- 

44 

+ 

+ 

8+2- 

44 

44 

44 

44 

44  14+ 

+ 

3+1- 

+ 

44 

+ 

+ 

9+1- 

14- 

1+ 

44 

44 

44 

44 

44  14+ 

+ 

2+1- 

2+ 

+ 

3+ 

+ 

44 

+ 

44  10+1- 

+ 

— 

4+4— 

+ 

44 

44 

+ 

+ 

9+ 

44 

+ 

H- 

7+3- 

+ 

+ 

+ 

+ 

-±_ 

8+1- 

+ 

44 

+ 

+ 

± 10+1- 

H- 

44 

+ 

6+1- 

_ 

_ 

3+4- 

— 

+ 

+ 

+ 

6+4— 

+ 

+ 

3+ 

+ 

±: 

7+6- 

44 

44 

44 

+ 

44  13+ 

+ 

44 

+ 

+ 

9+2— 

44 

+ 

+ 

7+1- 

1+ 

1+1- 

+ 

44 

44 

+ 

9+1- 

+ 

+ 

3+1- 

44 

44 

+ 

+ 

B+ 

+ 

44 

+ 

6+1- 

+ 

44 

44 

+ 10+1- 

+ 

44 

+ 

6+ 

1+1- 

+ 

+ 

4+1- 

1+1- 

44 

— 

44 

44  10+1- 

+ 

3+2- 

+ 

2+3- 

+ 

44 

8+4- 

44 

44 

44 

44 

44  14+ 

+ 

+ 

+ 

44 

44  10+ 

44 

44 

44 

+ 

44  12+ 

44 

6+ 

+ 

— 

+ 

3+2— 

+ 

44 

+ 

+ 

+ 

9+ 

+ 

^4- 

+ 

6+3- 

+ 

Hh 

5+4- 

+ 

6+5- 

+ 44  44  + + 10+ 

+ ± 3+3- 
2+ 


G.  Page 
tie 

in  Time 
pe 

O 

3 

JU 

« i 

OJ 

at 

u 

£ 

0 

X 

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0 

■=  8 
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S.-= 

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Q-  H CC. 

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CD 

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> 

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in 

2498  Foxhole  in  Cairo  (68)  Dr 

Para 

1-30-61  + 

44 

+ 

-f; 

7+4- 

2495  French  Mistress,  A (91)  Com. . .F-A-W 

1-23-61 

+ 

4- 

+ 

+ 

5+1- 

2507  Frontier  Uprising  (68)  W’n  .... 

. .UA 

3-  6-61 

+ 

+ 

± 

+ 

6+3- 

— G — • 

2523  Gambler  Wore  a Gun,  The  (67)  W’n 

. UA 

5-15-61 

± 

4+4— 

2531  Get  Outta  Town  (65)  My. .. Sterling  Wld 

6-  5-61 

±: 

1+1- 

2533©Gidget  Goes  Hawaiian  (102)  C/M 

. .Col 

6-12-61  + 

4- 

+ 

44 

44 

7+1- 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  

MGM 

1-23-61  + 

44  + 

44 

+ 

±2 

9+2- 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  20th-Fox 

1-  9-61  + 

— 

2+2- 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama 

.WB 

2-  6-61 

44 

+ 

+ 

44 

+ 

+ 

9+1- 

2490  ©Goliath  and  the  Dragon  (90)  © 

Costume  Spectacle  

.AIP 

12-26-60  + 

+ 

+ 

— 

5+4- 

3498  ©Gorgo  (78)  © Adv.  Dr 

MGM 

1-30-61  +4 

± + 

+ 

+ 

44 

9+2- 

2486  ©Grass  Is  Greener,  The 

(105)  ® Comedy  

.U-l 

12-12-60  + 

44  + 

44 

— 

4- 

44 

9+1- 

2481  Great  Impostor,  The  (112)  Dr... 

.U-l 

11-28-60  4+ 

44  + 

44 

44 

44 

+ 12+ 

2540  Green  Helmet.  The  (88)  Ac MGM  6-26-61  + 

2542  ©Girl  ini  Room  13,  The  (79)  Astor  7-  3-61  + 

2529  Gun  Fight  (68)  Western  UA  5-29-61  ± 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure Col 

— H — 

2515  Hand,  The  (61)  Melodrama  AIP  4-17-61  + 

2488  Hand  in  Hand  (75)  Dr Col  12-19-60  + 

2487  ©Herod  the  Great  (93)  ® 


+ 


+ + 


3+ 

1+ 

4+2- 


6-12-61  44  44  44  +4  44  44  +4  14+ 


1+ 

44  44  44  44  44  44  13+ 


Costume  Spectacle  

AA 

12-19-60  + 

+ 

+ 

6+3- 

2478  Heroes  Die  Young  (76)  Melodrama  AA 

11-14-60  + 

4+3- 

2486  High  School  Caesar  (72)  Melo. 

Filmgroup  12-12-60  + 

1+ 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

. . . .Cont’l 

3-27-61  + 

+ 

+ 

+ 

4+ 

2535  Hitler’s  Executioners  (78) 

Documentary  

6-12-61  ± 

44 

3+1- 

2499  Home  Is  the  Hero  (S3)  Dr.  . . 

. .Showcorp 

2-  6-61  44 

+ 

+ 

+ 

5+ 

2539  Homicidal  (87)  Mys 

Col 

6-26-61  + 

+ 

+ 

44 

5+ 

2506  Hoodlum  Priest,  The  (101) 

Dr UA 

2-27-61  44 

44 

+ 

44 

44 

+ 

10+ 

2530  ©House  of  Fright  (SO)  C Ho. 

AIP 

5-29-61  + 

+ 

H- 

5+3- 

2467  It  Happened  in  Broad  Daylight 
(97)  Dr.  (Eng.-dubbed) 
2503  It  Takes  a Thief  (94)  Melo.. 


. Cont’l  10-10-60  + 
.Valiant  2-20-61  + 


44 


2481  Jazz  Boat  (96)  © Dr/Music  Col  11-28-60  + ± 

2479  ©Journey  to  the  Lost  City 

(90)  © Adv.  Drama  AIP  11-21-60  + ± 

— K— 

2471  Kill  Me  Tomorrow  (SO)  Melodr Tudor  10-24-60  + 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama  AA  6-26-61  + ± 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exdusve  6-12-61  + 

2507 ©Konga  (90)  Horror  Drama  AIP  3-  6-61  44  + — 

L ■ 

2533  ©Ladies  Man,  The  (106)  Com Para  6-12-61  44  ± + 

2532  ©Last  Sunset,  The  (112)  W’n U-l  6-  5-61  44  ± ± 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA  5-29-61  + + ± 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  Kingsley  2-27-61  44  44  44 

2482  Left,  Right  and  Center  (90) 

Comedy  Bentley  11-28-60  44  ± 44 

2476  ©Legions  of  the  Nile  (91)  © 

Action  Spectacle  20th-Fox  11-  7-60  ± — — 

2493  ©Little  Angel  (90)  Com-Dr Murray  1-16-61  ± ± 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 20th-Fox  6-19-61  ± 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup  10-  3-60  + + 

2502  Long  Rope,  The  (61)  © W’n.  ,20th-Fox  2-13-61  + 44  ± 

2513  Look  in  Any  Window  (87)  Dr AA  3-27-61  + 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM  6-12-61  + ± ± 

— M— 

2524  Mad  Dog  Coll  (86)  Ac  Dr Col  5-15-61+  + ± 

2489  Magdalena  (76)  Melodrama  SR  12-26-60  ct 

2468  ©Magnificent  Seven,  The  (128) 

Outdoor  Dr.  (Panavision)  UA  10-10-60  44  44  44 

2492  Make  Mine  Mink  (101)  Com Cont’l  1-  9-61  44  44  + 


- + 


44  + 
+ 44 


+ + 7+ 

1+ 

4+2- 
± ± 6+5- 

1+ 

5+1- 

1+ 

7+1- 


+ 44  7+1- 

44  + + + 9+2- 

44  + 6+1- 

44  44  + 11+ 

+ 44  9+1- 


+ 


= - ± 3+8- 
± 4+3- 

± 2+2- 

2+ 

+ + 7+1- 

± ± — 4+5— 


+ - 

+ + 


5+4- 

7+3- 

1+1- 


44  + + 44  12+ 
+ + 44  9+ 


BOXOFFICE  BookinGuide 


July  10,  1961 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX In  the  summery  t4  is  roted  2 pluses,  — as  2 minuses. 


tt  Very  Good;  4-  Good;  — Fair;  ~ Poor;  — Very  Poor. 


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in 

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° 

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a i 

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no  1 o qj 

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> >i 

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E 

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3 

CD 

x cr 

> 

u.  lx  cc 

a.  Z 

z o 

2541  Man  in  the  Moon  (9S)  Com. . . Trans-Lux 

7-  3-61 

+ 

44 

34- 

2501  Mania  (85)  Ho.  Dr 

. .Valiant 

2-13-61 

+ 

+ 

24- 

2512  Mailbag  Robbery  (70)  Ac.... 

3-20-61 

+ 

14- 

2503  Mark  of  the  Devil  (73)  Melo... 
2484  ©Marriage-Go-Round,  The 

. . . RCIP 

2-20-61 

2+2 

14-1- 

(99)  © Comedy  

20th- Fox 

12-  5-60 

+ 

+ 

2+2 

44 

44 

4- 

44 

104-1- 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama 

...  AIP 

5-15-61 

44 

44 

2+2 

44 

44 

94-1- 

2532  Matter  of  Morals.  A (90) 

Drama  

DA 

6-  5-61 

+ 

+ 

4- 

+ 

4- 

-4 

2+2 

74-1- 

2518  Mein  Kampf  (121)  Documentary 

Col 

4-24-61 

+ 

44 

-4 

4- 

44 

44 

94- 

2469  ©Midnight  Lace  (108)  Dr.  . 
2504  ©Mighty  Crusaders,  The  (87)  <§ 

U-l 

) 

10-17-60 

44 

+ 

+ 

44 

44 

44 

44 

124- 

Spectacle  Falcon-SR 

2-20-61 

2+2. 

14-1- 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  

20th-Fox 

2-13-61 

+ 

44 

+ 

44 

4- 

2+2 

4- 

94-1- 

2523  ©Minotaur,  The  (92)  © Adv. . 

UA 

5-15-61 

4- 

2+2 

2+2 

4- 

44-2- 

2500  Misfits,  The  (124)  Drama  ... 

UA 

2-  6-61 

+ 

44 

44 

44 

44 

+ 

44 

134- 

2537©Misty  (92)  © Youth  Classic 

20th-Fox 

6-19-61 

4+ 

+ 

+ 

44 

44 

44 

104- 

2535  ©Morgan  the  Pirate  (97)  © Adv.  MGM 

6-12-61 

+ 

+ 

4- 

+ 

2+2 

^4- 

64-2- 

2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  Schoenfeld 

2-  6-61 

4+ 

24- 

2538  Most  Dangerous  Man  Alive  (82) 

SF.  .Col 

6-19-61 

+ 

— 

2+2 

— 

— 

24-4— 

— N— 

2470  Natchez  Trace  (80)  Adv. . . Panorama-SR 

10-17-60 

+ 

14- 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv 

. . .UPRO 

5-  1-61 

14-1- 

2470  Never  on  Sunday  (97)  Com-Dr.  lopert-UA 

10-17-60 

44 

44 

+ 

44 

+ 

+ 

4- 

104- 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  

BV 

6-12-61 

+ 

+ 

+ 

4- 

44 

64- 

2478  ©North  to  Alaska  (122)  © 

Action  Comedy 

20th-Fox 

11-14-60 

+ 

+ 

44 

44 

4- 

44 

104-1- 

2514  ©One-Eyed  Jacks  (141)  ® Dr...  Para 
2497^©0ne  Hundred  and  One  Dalmatians 

3-27-61 

44 

44 

44 

44 

44 

4- 

44 

134- 

(80)  Animated  Feature  . . . 

BV 

1-30-61 

+ 

44 

+ 

44 

44 

44 

44 

124- 

2527  ©On  the  Double  (92) 

Panavision  Comedy  

5-22-61 

44 

2+2 

+ 

44 

44 

44 

44 

124-1- 

2510  Operation  Bottleneck  (78)  Ac.. 

UA 

3-13-61 

+ 

4- 

— 

44-3— 

2509  Operation  Eichmann  (92)  Drama....  AA 

3-13-61 

44- 

+ 

— 

44 

2+r 

4- 

4- 

84-2- 

2523 ©Parent  Trap,  The  (124)  Comedy.  . . . BV 

5-15-61 

44- 

44 

4- 

44 

44 

44 

44 

134- 

2510  ©Parrish  (137)  Drama  

WB 

3-13-61 

44 

44 

+ 

44 

4- 

44 

114-1- 

2509  Passport  to  China  (75)  Ac.... 

Col 

3-13-61 

+ 

2+2 

+ 

Hh 

Hh 

54-3- 

2492  ©Pepe  (157)  © Comedy/Music 
2520  ©Pharaoh’s  Woman,  The  (88) 

Col 

1-  9-61 

44 

+ 

44 

44 

44 

2+2 

44 

124-1— 

© Costume  Drama 

U-l 

5-  1-61 

2+2 

2+2 

4- 

— 

44-4— 

2469  Please  Turn  Over  (86)  Farce  . 
2519  ©Pleasure  of  His  Company,  The 

Col 

10-17-60 

+ 

44 

44 

4- 

44 

4- 

4- 

104- 

(114)  Comedy  

5-  1-61 

44 

+ 

+ 

44 

44 

44 

4- 

114- 

2477  Plunderers,  The  (94)  Adv.  Dr.. 

AA 

11-14-60 

+ 

44 

+ 

4- 

4- 

4- 

2+2 

84-1- 

2501  Police  Dog  Story  (61)  

2515  Portrait  of  a Mobster  (108) 

UA 

2-13-61 

+ 

2+2 

■4; 

2+2 

+ 

— 

2+z 

64-6- 

Crime  Drama  

4-  3-61 

44 

44 

+ 

44 

+ 

4- 

104-1- 

2522  Portrait  of  a Sinner  (96)  Dr... 

. . . .AIP 

5-  8-61 

44 

+ 

34- 

2511  ©Posse  From  Hell  (89)  Wn 
2530  ©Primitive  Paradise  (66) 

....U-l 

3-20-61 

2+2 

+ 

+ 

4- 

44 

2+2 

74-2- 

Documentary  

Excelsior 

5-29-61 

44 

+ 

44 

54- 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  

3-  6-61 

14-1- 

— Q — 

2516  Question  7 (110)  Dr DeRochemont 

4-  3-61 

44 

44 

4+ 

— R — 

2516  Raisin  in  the  Sun,  A (125)  Dr Col 

4-  3-61 

44 

44 

44 

44 

44 

44 

124- 

2522  ©Return  to  Peyton  Place 

(122)  Drama  

20th-Fox 

5-  8-61 

44 

4- 

+ 

44 

44 

— 

4- 

94-1- 

2529  ©Revolt  of  the  Slaves  (99) 

© Action  Spectacle  

UA 

5-29-61 

+ 

4- 

-4- 

44-1- 

2526  Right  Approach,  The  (92) 

© Drama/Music  

20th-Fox 

5-15-61 

+ 

— 

2+2 

4- 

_ 

2+2 

54-5- 

2519  ©Ring  of  Fire  (119)  © 

Outdoor  Action  

. . .MGM 

5-  1-61 

4- 

44 

+ 

44 

4- 

2+2 

84-1- 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit- Brenner 

3-20-61 

+ 

14-1- 

2524 ©Romanoff  and  Juliet  (112)  Com. ..U-l 

5-15-61 

44 

+ 

4- 

44 

44 

4- 

44 

114- 

2485  ©Royal  Ballet  (131)  Ballet. 

, . . Lopert 

12-12-60 

44 

44 

44- 

2506  Sanctuary  (90)  © Drama 

2515  Saturday  Night  and  Sunday 

20th-Fox 

2-27-61 

+ 

4- 

+ 

44 

+ 

4- 

4- 

84- 

Morning  (90)  Drama  

. . .Cont'l 

4-17-61 

4- 

44 

44 

44 

44 

94- 

2464  ©Savage  Innocents,  The  (89; 

® Adv.  Dr 

9-26-60 

44 

44 

+ 

44 

44 

4- 

2+2 

114-1- 

2476  ©Secret  of  the  Purple  Reef  (80)  © 

Action  Drama  

20th-Fox 

11-  7-60 

+ 

+ 

2+2 

54-3- 

2511  Secret  Partner,  The  (91)  My.. 

. . .MGM 

3-20-61 

+ 

+ 

44 

Hh 

44 

84-2— 

2513  Secret  Ways,  The  (112)  Dr. 

U-l 

3-27-61 

+ 

+ 

- 

4- 

4- 

4- 

4- 

64-1- 

2522  ©Serengeti  (84)  Jungle 


Documentary  Adventure 

AA 

5-  8-61  4+ 

44 

44 

64- 

2474  Sex  Kittens  Go  to  College 

(93)  Comedy  

AA 

10-31-60  + 

— 

-+2 

— 

24-3- 

2516  Shadows  (87)  Drama  Lion  Int’l 

4-17-61  + 

+ 

44 

4- 

4- 

4- 

44 

94- 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  

U-l 

5-  8-61  + 

2+2 

4- 

4- 

54-2- 

2475  Shakedown,  The  (91)  Action  . 

U-l 

11-  7-60  + 

-4 

+ 

— 

34-1- 

2479  Sinners  of  Paris  (81)  Melodr. 

Ellis 

11-21-60  + 

14- 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  

WB 

2-27-61  + 

+ 

4- 

44 

44 

4- 

10+1- 

2504  Sins  of  Youth  (82)  Dr 

2-20-61  ± 

— 

1+2- 

2539  Silent  Call,  The  (63)  C Dr. 

20th-Fox 

6-26-61  ± 

+ 

4- 

4- 

44-1- 

2528  Snake  Woman.  The  (68)  Horror....UA 

5-22-61  ± 

2t 

— 

44 

— 

44 

3+5- 

2502  Sniper’s  Ridge  (61)  © Dr 

20th-Fox 

2-13-61  — 

+ 

4- 

± 

2+2_ 

5+4— 

2530  ©Snow  White  and  the  Three 

Stooges  (93)  © Fant’y.  . . . 

20th- Fox 

5-29-61  -H- 

2+2 

— 

44 

4- 

4- 

7+2- 

2470  ©Spartacus  (189)  Super  Technirama-70 

Adventure  Spectacle  

U-l 

10-17-60  + 

44 

44 

44 

44 

44 

4+  144- 

2485  Spring  Affair  (69)  Comedy  . . . 

SR 

12-12-60  ± 

+ 

■+2 

"f 

4+2- 

2480  Squad  Car  (60)  Melodrama... 

. 20th-Fox 

11-21-60  ± 

= 

— 

1+4— 

2525 ©Steel  Claw,  The  (96)  Ac.... 

WB 

5-15-61  ± 

+ 

— 

4- 

2+2 

5+4- 

2536  Stop  Me  Before  1 Kill!  (93) 

Suspense  Dr 

Col 

6-12-61  + 

+ 

4- 

2+2 

4- 

4- 

6+1- 

2476  ^©Sundowners,  The  (133)  Dr.. 

11-  7-60  4+ 

4+ 

44 

44 

44 

44 

44  144- 

2477  yt©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision 

BV 

11-14-60  4+ 

+ 

2+2 

44 

44 

44 

44 

12+1- 

2488  ©Sword  and  the  Dragon  (S3) 

Folklore  Spectacle  

12-19-60  + 

4- 

2+ 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  

Col 

1-16-61  + 

2+2 

+ 

4- 

2+2 

44 

2+2 

84-3- 

2539  ©Tammy  Tell  Me  True  (97)  Com.  Dr.  U-l 

6-26-61  + 

4- 

44 

4- 

44 

7+ 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama 

President 

4-17-61  + 

2+2 

2+2 

4- 

4+2- 

2514  Terror  of  the  Tongs,  The  (80)  Ac Col 

3-27-61  + 

2+2 

4- 

4- 

5+2- 

2493  ©Tess  of  the  Storm  Country  (84) 

© Melodrama  

20th-Fox 

1-16-61  + 

+ 

4- 

4- 

4- 

4- 

6+ 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

6-12-61  ± 

— 

2+2 

2+3- 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy 

Col 

12-12-60  + 

+ 

44 

44 

44 

4- 

44  114- 

2542  Time  Bomb  (92)  Suspense  Dr. 

AA 

7-  3-61  + 

14- 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  

U-l 

1-30-61  + 

2+2 

+ 

4- 

4+1- 

2481  Tormented  (75)  Horror  Drama 

AA 

11-28-60  + 

4- 

4- 

3+ 

2480  Touch  of  Flesh,  The  (76) 

Drama  Amity 

Films-SR 

11-21-60  ± 

1+1- 

2510  yi©Trapp  Family,  The  (106) 

Comedy-Drama  

. 20th-Fox 

3-13-61  + 

+ 

2t 

4- 

2+2 

4- 

6+2- 

2541  Trouble  in  the  Sky  (76),  Action- 

•Dr..  .U-l 

7-  3-61  ± 

1+1- 

2493  ©Tunes  of  Glory  (106)  Dr.. 

1-16-61  44 

44 

44 

44 

44 

4- 

44  134- 

2525  ©Two  Loves  (100)  © Drama  . 

...  .MGM 

5-15-61  44 

44 

4- 

44 

4- 

44 

4-  114- 

2538  ©Two  Rode  Together  (109)  Dr Col 

6-19-61  44 

+ 

± 

44 

2+2 

7+2- 

2501  Two-Way  Stretch  (87)  Com 

Showcorp 

2-13-61  + 

44 

44 

44 

4- 

4- 

9+ 

— u — 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2-27-61  + 

2+2 

4- 

4- 

4- 

2+2 

2+2 

7+3- 

2492  Unfaithfuls,  The  (89)  Melodrama AA 

1-  9-61  + 

— 

2+2 

2+2- 

— V— 

2472  Village  of  the  Damned  (78) 


Horror  Drama  

MGM 

10-24-60  + 

4+ 

+ 

+ 

44 

44 

+ 10+ 

2540  ©Voyage  to  the  Bottom  of 

the 

Sea  (105)  © Ad 

. . . 20th-Fox 

6-26-61  + 

4- 

4- 

-4 

4+ 

— W— 

2483  ©Wackiest  Ship  in  the  Army, 

The 

(99)  © Comedy  

Col 

12-  5-60  + 

2+2 

44 

44 

+ 

44 

44  11+1— 

2527  ©Warrior  Empress,  The  (89) 

© Action-Adventure  

Col 

5-22-61  ± 

2+2 

2+2 

4- 

+ 

2+2 

2+2 

7+5- 

2515  Watch  Your  Stern  (88)  Com Magna 

4-  3-61  + 

2+2 

44 

44 

6+1- 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 

12-  5-60  + 

4+ 

44 

44 

44 

+ 

44 

13+ 

2532  When  the  Clock  Strikes  (72) 

Mystery  

UA 

6-  5-61  ± 

2+2 

2+2- 

2500  ©White  Warrior  (86)  ® 

Adv.  Dr.  (Eng.  dubbed)  . 

WB 

2-  6-61  + 

44 

- 

4- 

2+2 

2+2 

■+2 

7+4- 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  

. . ,20th -Fox 

6-19-61  + 

2+2 

2+22 

4- 

±2 

4- 

6+3- 

2475  Wild  Rapture  (68) 

Documentary  . . . : 

Exclusive-SR 

11-  7-60  + 

1+ 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  

U-l 

3-  6-61  ± 

— 

4- 

4- 

3+2- 

2487  ©Wizard  of  Baghdad  (92)  © 

Costume  Comedy  

. . ,20th-Fox 

12-19-60  + 

2+2 

2+2 

+ 

+ 

+ 

4- 

7+2- 

2480  ©World  of  Suzie  Wong,  The  (129) 

Drama  

11-28-60  44 

44- 

44 

44 

+ 

+ 

44  12+ 

— XYZ— 

2518  Young  Love  (80)  Drama... 

4-24-61  + 

1+ 

2497  Young  One.  The  (96)  Dr... 

1-30-61  + 

+ 

r+2 

44 

2+2 

■±2 

+ 

9+3- 

2517  Young  Savages,  The  (103)  Dr UA 

4-24-61  -H- 

4+ 

+ 

44 

44 

+ 

+ n+ 

*y 

-e 


6 


BOXOFFICE  BookinGuide  ::  July  10,  1961 


I 


J 


' 


--mail 
‘us  ' 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © is  tor  CinemaScope; 
® Vistavision;  © Superscope;  ® Naturama;  ® Regalscope;  ® Teehniramo.  Symbol  ijl  denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  £ U 

The  Plunderers  (94) . . . .Ad.  .6008 

Jeff  Chandler,  John  Saxon, 

Dolores  Hart,  Ray  Strlcklyn 

The  Unfaithfuls  (89) D..6015 

Gina  Lollobrigida,  May  Britt. 

Pierre  Cressoy 


©Herod  the  Great  (95) . . Ad . .6016 
Edmund  Purdom,  Sylvia  Lopez 


Look  in  Any  Window  (87)  D..6101 
Ruth  Roman,  Alex  Nicol,  Paul 
Anka 


Dondi  (100)  C.  .6102 

David  Janssen,  Patti  Page, 

David  Kory 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer.  Ruta  Lee, 

Donald  Buka,  John  Bonner 


Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Deroongeot 


Angel  Baby  (98)  D .6105 

Joan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 


King  of  the  Roaring  20's 

(106)  Cr.  .6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (102)  D..6108 

Curt  Jurgens,  Claire  Bloom 


Armored  Command  (105) . .Ac.  .6109 
Howard  Keel,  Tina  Louise 


Twenty  Plus  Two  (100)  My  6110 

David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Morehead 


AMERICAN  INT'L  I H 

COLUMBIA  I U 

M-G-M  £ ti 

©Goliath  and  the  Dragon 

(90)  © Ad  . .509 

Mark  Forest,  Broderick  Crawford 

Let  No  Man  Write  My 

Epitaph  (106)  D..513 

Burl  Ives,  Shelley  Winters,  James 
Darren,  Jean  Seberg 

Surprise  Package  (100) . . . C.  .514 
Yul  Brynner,  Mitzi  Gaynor, 

Noel  Coward 

Hell  Is  a City  (96)  ©..Cr..516 
Stanley  Baker,  John  Crawford 

Where  the  Hot  Wind  Blows 

(120)  D..104 

Gina  Lollobrigida,  Yves  Montand 

©Butterfield  8 (109)  ©..D..106 
Elizabeth  Taylor,  Laurence  Harvey, 
Eddie  Fisher,  Dina  Merrill 

©The  3 Worlds  of  Gulliver 

(100)  SuperDynamation . Ad.  .517 
Kerwin  Mathews.  Jo  Morrow 

Please  Turn  Over  (86) C..518 

Ted  Ray,  Jean  Kent 

Jazz  Boat  (95)  © . . . . CD/M . . 519 
Anthony  Newley,  Anne  Aubrey 

©Where  the  Boys  Are 

(99)  © C.  .110 

Dolores  Hart,  George  Hamilton, 
Yvette  Mimieui.  Connie  Francis 

©The  Wackiest  Ship  in  the 

Armv  (99)  © C 521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(SO)  Ad.. 522 

Richard  Greene,  Peter  Cushing 

©Go  Naked  in  the  World 

(103)  © D.  Ill 

Gina  Lollobrigida,  Ernest  Borgnlne, 
Anthony  Franciosa,  Luana  Patten 

Portrait  of  a Sinner 

(96)  D 507 

Nadja  Tiller,  Tony  Britton, 
William  Bendix 

Black  Sunday  (84)  ...Ho.. 602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D.  .523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) . . . . Ac.  .527 
Richard  Basehart,  Lisa  Gastoni 

©Carthage  in  Flames  (93) 

® Ad . . 528 

Anne  Heywood,  Jose  Suarez 

Village  of  the  Damned  (77)  Ho.  .109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

Bill  Travers.  Vincent  Winter 

The  Hand  (61)  Ho.. 601 

Derek  Bond.  Ronald  Lee  Hunt 

©Konga  (90  © Ho.. 603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford,  Mliko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr...525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © . ...D..108 
Glenn  Ford,  Marla  Schell 

The  Secret  Partner  (91)  . . 0..115 
Stewart  Granger,  Haya  Harareet 

Beware  of  Children  (80).. C . 606 
Leslie  Phillips,  Geraldine  McEwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (125) . . D . . 533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac. 530 

Geoffrey  Toone,  Christopher  Lee 

©House  of  Fright  (SO)  ..Ho.  .604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (65)  . ...C..605 

Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . .539 
Ernie  Kovacs,  Cyd  Charisse 
Stop  Me  Before  1 Kill 

(105)  © D . .535 

Claude  Dauphine,  Diane  Cilento 

Mein  Kampf  (121) Doc.. 538 

©Warrior  Empress  (89) 

© Ad.. 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad.  113 

Joyce  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

©Master  of  the  World 

(104)  SF  . .607 

Vincent  Price.  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho.. 540 

Glerm  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac  .541 

Ron  Randall,  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac  . 119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac  . 116 
Bill  Travers,  Ed  Begley, 

Nancy  Walters 

©Alakazam  the  Great  (85)  An  . 608 

Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © C.  .601 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trickett 
©The  Guns  of  Navarone 

(157)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(108)  0D..602 

James  Stewart,  Richard  Widmark, 

Shirley  Jones,  Linda  Cristal 

©Morgan  the  Pirate 

(97)  © Ad  . 120 

Steve  Reeves.  Valerie  Lagrange 
©The  Honeymoon  Machine 

(..)  C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlan,  Jim  Hutton 

©Magic  Boy  (83)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(..)  Panavision  Ho.  .609 

Vincent  Price,  John  Kerr 

©Ada  (..)  © D..124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

Bridge  to  the  Sun  D..11S 

Carroll  Baker,  James  Shigeta 

PARAMOUNT 


©G.l.  Blues  (104)  . .CD/M.  .6005 
Elvis  Presley,  Juliet  Prowse 

©A  Breath  of  Scandal 

(98)  ® C.  .6006 

John  Gavin,  Sophia  Loren, 

Maurice  Chevalier 


^©CinderFella  (91)  . . . 

Jerry  Lewis,  Ed  Wynn, 
Anna  Maria  Alberghetti 


C.  6007 


O 

< 


00 

m 

73 


Blueprint  for  Robbery  (87)  Ac.  .6009 
Jay  Bamey,  J.  Pat  O’Malley 

Foxhole  in  Cairo  (68)  ...  D . 6013 
James  Robertson  Justice,  Niall 
MacGinnis,  Adrian  Hoven 


©World  of  Suzie  Wong 

(126)  0 - 6008 

William  Holden,  Nancy  Kwan, 
Sylvia  Syms 

©The  Savage  Innocents 

(89)  ® D..6004 

Anthony  Quinn,  Yoko  Tanl, 

Anna  May  Wong 


©Blood  and  Roses  (84)  My.  .6003 
Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelll 


©All  in  a Night’s  Work 

(94)  C..6010 

Shirley  MacLalne,  Dean  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  0D.  .6014 

Marlon  Brando,  Karl  Malden, 

Katy  Jurado,  Pina  Pelllcer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M  . .6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 

©The  Pleasure  of  His 

Company  (115)  CD  . 6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106)  C.  .6015 

Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C..6016 

Danny  Kaye,  Dana  Wynter 


BOXOFFICE  BookinGuide  ::  July  10,  1961 


7 


MARCH  1 APRIL  I MAY  I JUNE  JULY  I AUGU 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  Indicating  story  type:  (Ad)  Adventure  ia  > » 

Drama;  (An  Animated-Action;  (C)  Comedy;  (CD)  Comedv-Dromo  ir,i  r • ' ' <Ae)  AeMon 

with  Music;  (Doe)  Documentary;  (D)  Dromo.  f F)  Fa nto°r  ( FC I F^rce  Cold."  m P'^0''  (DM)  Droma 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  PsF)  Sdence-FicHo";' (W^Wwtaii! 


20TH-FOX 


©Goddess  of  Love  (6S)  © D..039 
Belinda  Lee.  Jacques  Sernas 
©North  to  Alaska  (122) 

© Ad.. 051 

John  Wayne.  Capudne.  Fabian 

Desert  Attack  (76) Ac.. 053 

John  Mills,  Sylvia  Syms 
©Tess  of  the  Storm 

Country  (84)  D..050 

Diane  Baker.  Lee  Philips 


©Wizard  of  Baghdad  (92) 

© Ad.. 054 

Dick  Shawn.  Diane  Baker,  Barry 
Coe 

©Flaming  Star  (92)  ©...W..056 
Elvis  Presley.  Barbara  Eden 
©Esther  and  the  King  (109) 

© D . .057 

Joan  Collins,  Richard  Egan 
©Legions  of  the  Nile 

(94)  © Ad.. 037 

Linda  Crista],  Ettore  Manni 


©Marriage-Go-Round  (99)  © C.  .101 
Susan  Hayward,  James  Mason. 

Julie  Newmar 

©Little  Shepherd  of  Kingdom 

Come  (108)  © D..102 

Jimmie  Rodgers.  Luana  Patten 

©Can-Can  (131)  © M..103 

FTank  Sinatra,  Shirley  MacLaine, 
Louis  Jourdan,  Juliet  Prowse 

The  Long  Rope  (61)  W..113 

Hugh  Marlowe,  Alan  Hale  


©The  Millionairess  (90)  © C..104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  Ill 
Bradford  Dlllman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C.  .125 

Michael  Craig,  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..105 
Robert  Ryan.  John  Dehner 


Sanctuary  (90)  © D..115 

L.  Remick,  Y.  Montand.  B.  Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C.  .114 

y©The  Trapp  Family  (106)  D.  .117 
Ruth  Leuwerik,  Hans  Holt 

Sniper’s  Ridge  (61) Ac.. 116 

Jack  Glng,  Stanley  Clements 


©All  Hands  on  Deck 

(93)  © M..112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad  . 110 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 0D..120 

Stuart  Whitman,  Juliet  Prowse 


©Return  to  Peyton  Place 

(122)  © D.  .126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer.  Gary  Crosby 
©The  Big  Show  (113)  © Ad  . 123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 


Battle  at  8loody  Beach 

(80)  © Ac  128 

A.  Murphy,  G.  Crosby.  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M..  129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  3 

Stooges  (107)  © C..130 

Carol  Heiss,  Stooges 

©Misty  (92)  © 0D..131 

David  Ladd,  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © . Ad . . 133 

Walter  Pidgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 


UNITED  ARTISTS 


UNIVERSAL-INTL 


Inherit  the  Wind  (126) ...  D ..  6026  ©Midnight  Lace  (108)  ....  D . .6101 
Spencer  Tracy,  Fredric  March,  Doris  Day,  Rex  Harrison. 

Gene  Kelly,  Florence  Eldridge  John  Gavin,  Myrna  loy 


Police  Dog  Story  (61) .. Doc. .6029 
James  Brown,  Merry  Anders 

The  Facts  of  Life  (104)  . .C.  .6104 
Bob  Hope,  Lucille  Ball 


Five  Guns  to  Tombstone 

(71)  W.  .6102 

James  Brown.  Della  Sharman 


The  Misfits  (124)  D..6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)....  6106 
Ron  Foster,  Milko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D.  .6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias.  Rosanna  Schlafflno 

A Matter  of  Morals  (90) . . D . . 6108 

Maj-Brltt  Nilsson,  Patrick 
O'Neal,  Eva  Dahlback 


The  Young  Savages  (103) . . D . .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  .6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  . . . Ho  . 6112 
John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.  .6111 

Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad. 6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Zimbalist  jr.. 

The  Last  Time  I Saw  Archie 

(98)  C.  .6118 

Robert  Mitchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My.  .6120 

Gary  Cooper,  Deborah  Kerr 


The  Private  Lives  of  Adam  and 
Eve  (87)  partly  in 

color  CD..  6102 

Mickey  Rooney,  Mamie  Van  Doren 


©The  Grass  Is  Greener 

(105)  ® C..6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mitchum,  Jean  Simmons 


The  Great  Impostor  (112)  CD.. 6104 

Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  . ...Cr..6105 
Hazel  Court,  Terence  Morgan 


©Wings  of  Chance  (76) . .0D.  .6111 
James  Brown,  Frances  Rafferty 


©Tomboy  and  the  Champ 

(92)  OD  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  AUen 

The  Secret  Ways  (Ul)  ..D..6109 
Richard  Widmark,  Sonja  Zlemann 


©Posse  From  Hell  (89) . .W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad  . 6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C 6106 

P.  Ustinov,  S.  Dee,  .1.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.  6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (115)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76)  . . Ac.  .6118 

Michael  Craig,  Elizabeth  Seal 

©Tammy  Tell  Me  True 

(97)  CD  .6119 

Sandra  Dee,  John  Gavin 


©Come  September  (112) 

© CD 

Rock  Hudson,  Gina  Lollobrigida, 
Sandra  Dec,  Bobby  Darin 


WARNER  BROS. 


CS©Sunrise  at  Campobello 

(143)  D..002 

Ralph  Bellamy,  Greer  Garson, 

Hume  Cronyn.  Jean  Hagen 


y©The  Sundowners  (133)  D..007 
Robert  Mitchum,  Deborah  Kerr. 
Peter  Ustinov.  Glynls  Johns 


A Fever  in  the  Blood 

(117)  D . .008 

Efrem  Zimbalist  jr.,  Angie  Dickinson 


Gold  of  the  Seven  Saints 

(88)  OD..009 

Clint  Walker,  Leticia  Roman 
(Filmed  in  sepia) 


©The  White  Warrior  (86)  Ad  . 010 
Steve  Reeves.  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D . .003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(103)  Ac..  Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  ..Ac.. 012 
George  Montgomery,  Chari  to  Luna 


The  Fabulous  World  of 
Jules  Verne  (82)  Ad  . .013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (87)  . .Ad.  .014 
Charles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D.  .015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 

©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©Ladd:  A Dog  (..)....  D . . 
Peter  Breck,  Peggy  McCay 


COMING 

ALLIED  ARTISTS 

The  Big  Wave  Ad 

Sessue  Hayakawa 

Billy  Budd  0 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  © 0 , . 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  cr 

Bodil  Miller 

©Journey  to  the  7th  Planet.. SF. 
John  Agar,  Greta  Thysscn 

COLUMBIA 

©The  Devil  at  4 O'clock  ©,  .D 
Spencer  Tracy,  Frank  Sinatra 

Scream  of  Fear  0 

Susan  Strasberg,  Ronald  Lewis 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig,  Joan  Greenwood 

©Greengage  Summer  d . . 

Kenneth  More,  Danielle  Darrieux 
Susannah  York 

©Barabbas  © 0 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Balance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street  0 . 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Landlady C.. 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 
MGM 

©Four  Horsemen  of  the 

Apocalypse  © 0 

Glenn  Ford,  Ingrid  Thulin, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ....Ad. 
Marlon  Brando,  Trevor  Howard, 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  D 

Rossano  Brazzl.  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  © ...  Bib  D . . 
Jeffrey  Hunter,  Siobhan  McKenna 

A Thunder  of  Drums OD.. 

Richard  Boone.  Geo.  Hamilton, 
Luana  Patten 
PARAMOUNT 

©Breakfast  at  Tiffany’s  CD.. 

Audrey  Hepburn.  George  Peppard 

©Summer  and  Smoke  D.. 

Laurence  Haney,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne,  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Bobby  Darin,  Bob  Newhart, 

Fess  Parker 

©My  Geisha  c.  . 

Shirley  MacLaine,  Yves  Montand, 
Rob’t  Cummings,  Edw.  G.  Robinson 

20th-FOX 

©The  Big  Gamble  © Ad.. 

Juliette  Greco.  Stephen  Boyd, 
David  Wayne 

©Francis  of  Assisi  © D.. 

Bradford  Dillman,  Stuart  Whitman, 
Dolores  Hart 

Madison  Avenue  © D.. 

Dana  Andrews,  Eleanor  Parker 

Marines,  Let’s  Go Ac.. 

Tom  Tryon,  David  Hedison 
UNITED  ARTISTS 
Exodus  (212)  (Panavision 

70)  D..6101 

(Special  release)  ■ Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion  D . . 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster,  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack,  Lee  Kinsolving 

©Paris  Blues  D.. 

Paul  Newman,  Joanne  Woodward 

Goodbye  Again  D.. 

Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 
UNIVERSAL- 1 NT'L 

©Back  Street  D.. 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis,  Jas.  Franciscus 
WARNER  BROS. 

©Splendor  in  the  Grass D .. 

Natalie  Wood,  Warren  Beatty 

©Susan  Slade  D-. 

Troy  Donahue,  Connie  Stevens. 
Dorothy  McGuire,  Lloyd  Nolan 

Merrill’s  Marauders Ac.  . 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  © M.. 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russell,  Alec  Guinness 

Claudel  le  Inglish  D.. 

Diane  McB.iin,  Arthur  Kennedy 


3 


BOXOFFICE  BookinGuide  ::  July  10,  1961 


CD  << 


FEATURE  CHART 

MISCELLANEOUS 


Short  subjects,  listed  by  company,  In  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  ond 
process  as  specified. 


£horts  chart 


BUENA  VISTA 

©Ten  Who  Dared  (92)  Ad..  Nov  60 
Jolm  Beal,  Brian  Keith 
4^©Swiss  Family  Robinson 

(128)  Panavision  ..Ad.  Dec  60 
Dorothy  McGuire,  John  Mills, 

James  MacArthur,  Tommy  Kirk 
O©0ne  Hundred  and  One 

Dalmatians  (80)  ...An..  Mar  61 

^The  Absent-Minded  Professor 

(97)  C . May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn.  Tommy  Kirk 

©The  Parent  Trap  (123) . C . . Jul  61 
Maureen  O'Hara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutu,  Nikki  (dog  star) 
CONTINENTAL 
It  Happened  in  Broad 

Daylight  (97)  D.. Sep  60 

Heinz  Ruhman,  Michel  Simon 
The  Entertainer  (97) . . . . D . . Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D..  Nov  60 

(Eng-dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C.  . Dec  60 
Terry-Thomas,  Athene  Seyler 
©Hippodrome  (96) . . Ac.  . . . Mar  61 
(Eng-dubbed)  .. Gerhard  Reidmann, 
Margit  Nunke 

Saturday  Night  and  Sunday 

Morning  (90)  D . Apr  61 

Albert  Finney,  Shirley  Ann  Field 

EDWARD  HARRISON 

Another  Sky  (S3) D.. Jan  61 

Victoria  Grayson,  Tayeb 

FILMS-AROUND-THE-WORLD 

A French  Mistress  (91) . . C.  . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 

FILMGROUP 

The  Wild  Ride  (63) D.  .Jun  60 

Jack  Nicholson,  Georgianna  Carter 
©Last  Woman  on  Earth 

(71)  D . Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC.  . Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D..  Nov  60 
Jonn  Ashley,  Gary  Vinson 

Date  Bait  (71)  D.  .Nov  60 

Gary  Clark.  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C.. Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGSLEY-UNION 
The  League  of  Gentlemen 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . .Elsa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W)  . . Jean  Seberg,  Jean- 
Paul  Belmondo 
©Eye  for  an  Eye,  An 

(93)  ® 10-  5-60 

(Manhattan) . .Curt  Jurgens 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . .Jean-Pierre  Cassel, 
Genevieve  Cltiny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l) ..  Gerard  Philipe,  Lilli 
Palmer,  Anouk  Aimee,  L.  Padovani 

No  Morals  (77) 11-14-60 

(Mishkin) . .Jeanne  Moreau 
Ostrich  Has  Two  Eggs,  The 

<S9)  11-21-60 

(Janus)  . .Pierre  Fresnay,  Simone 
Renant 

Port  of  Desire  (85) 12-  5-60 

(Kingsley- Union)  . . H.  Neff 
Rules  of  the  Game  (104)  4-17-61 
(Janus)  . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert) . . Jean  Gabin 

GERMANY 

Confess.  Dr.  Corda!  (102)  12-  5-60 
(President)  . . Hardy  Kruger,  E. 
Mueller 

Glass  Tower,  The  (104) ..  10-  3-60 
(Ellis)  . Lilli  Palmer 
Rest  Is  Silence,  The  (106).  10-  3-60 
(F-A-W)  . - Hardy  Kruger,  P.  Van 
Eyck 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon) . .Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120)  . 10-  3-60 
(Atlantis)  . .K.  Logothedtides 


(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  . ...F..  Nov  60 
Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD..  Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . .C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106)  . . D . . Jan  61 
Alec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Painavlsion W.  . Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho.  . Jan  61 

Gianna  Marla  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D . Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D . . Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C.  . Apr  61 
Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  .Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . . Ac.  . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  . .Cr..Feb61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho..  Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  Wyngarde.  Donald  Rinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  .May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(83)  Ad..  Nov  60 

Russian  cast  (Eng-dubbed) 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  Angell 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bernie  Hamilton 

Mania  (85)  Ho  . Feb  61 

Peter  Cusblng,  June  Laverick 
It  Takes  a Thief  (94) . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quiyle 
Hitler’s  Executioners 

(78)  Doc.  .Jun  61 


Moussitsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyouklaki 
288  Stournara  St.  (90)  . . 2-27-61 
(Atlantic) . .Orestls  Makris, 

Sophia  Vejnbo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)..V.  Cassman,  Toto 
Holiday  Island  (105)  ....  11-14-60 
(Brandon)  . .Vittorio  de  Sica 
La  Dolce  Vita  (175)  ....  4-24-61 
(Astor)  ..  Marcello  Mastroianni, 
Anita  Ekberg,  Anouk  Aimee,  Alain 
Cuny 

L’Awentura  (145) 6-  5-61 

(Janus)  • .Monica  Vitti,  Gabriele 
Ferzeti,  Lea  Massari 
Two  Women  (105)  ....  6-19-61 

(Embassy) . .Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

( Ellis ) . .Franco  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly) . .Tatsuya  Nakadal 

SWEDEN 

Dreams  (86)  8-  S-60 

( Janus).. E.  Dahlbeck,  H.  Anders- 

son 

Unmarried  Mothers  (79)  ..  3-13-61 
(President)  . E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88) . . 12-12-60 

(Janus).. Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)..  1-31-61 
(Kingsley) ..  Vladimir  Ivashov, 
Shanna  Prokhorenko  (also  Eng.- 
dubbed) 


£ 6 "3  ro 

q.  z cco 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5424  French  Fried  Frolic 

(16[/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16)..  Mar  61 

5426  He  Flew  the  Shrew 

(16!/2)  May  61 

5436  Man  or  Mouse  (18)  . .Jun  61 


CANDID  MICROPHONE 

(Reissues) 

5553  No.  3.  Series  2 (10'/2)  Jan  61 

5554  No.  4.  Series  2 (10</2)  Feb  61 

5555  No.  5,  Ser.  2 (11)  . Mar  61 

5556  No.  6,  Ser.  2 (10'/2) . . Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 


(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

(7'/2)  Nov  60 

5605  Four  Wheels,  No 

Brakes  (0/2)  Nov  60 

5606  Skeleton  Frolic  (7>/2) . . Dec  60 
5667  Babie  Boogie  (6)....  Jan  61 

5608  Pickled  Puss  (6>/2) . . . Jan  61 

5609  Christopher  Crumpet’s 

Playmate  (0/2) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6>/2)  May  61 

5614  Topsy  Turkey  ((?/2)  ..Jun  61 

5615  Punchy  de  Leon  (0/2)  ■ .Jul  61 


FILM  NOVELTIES 
(Reissues) 


5851  Canine  Crimebusters 

(10)  Oct  60 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5853  Community  Sings 

No.  1,  Ser.  13  (10) Mar-61 


5854  Yukon  Canada  (10)..  Apr  61 
LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(6'/>)  Dec  61 

5703  Countdown  Clown  (0/2)  Jan  61 

5704  Happy  Go  Loopy  (6V2)  Mar  61 

5705  Two-Faced  Wolf  (0/2)  Apr  61 

5706  This  Is  My  Ducky 

Day  (0/2)  May  61 

5707  Fee  Fie  Foes  (6'/2) . . Jun  61 

5708  Zoo  Is  Company  (0/2)  Jnl  61 

MR.  MAGOO  REISSUES 
(Technicolnr) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard) ..  Dec  60 

5755  Hotsy  Footsey  (7) Feb  61 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  . .Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6)..  Jul  61 
SPECIAL  COLOR  FEATURETTES 


5441  Wonderful  Hong  Kong 

(19!/2)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  ..Jun  60 

5120  Son  of  Geronimo  ....  Nov  60 

5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

STOOGE  COMEDIES 
(Reissues) 

5401  Income  Tax  Sappy 

(16'/2)  Sep  60 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)  . Jan  61 

5405  Knutsy  Knights 

(I71/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15'/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (10'/2)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (S1 * * * * 6 7/^)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 


WORLD  OF  SPORTS 

5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9/2)  . . Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neapolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7).. Sep  60 
W273  Cat  Fishin’  (8)  ...Sep  60 
W274  Part  Time  Pal  (8).  . Sep  60 
W275  Cat  Concerto  (7)....  Sep  60 
W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W268  The  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 
W271  Field  and  Scream  (7)  Sep  60 


PARAMOUNT 
CARTOON  CHAMPIONS 


Herman  and  Katnlp 
S20-1  Rail  Rodents  (7)....  Sep  60 
S20-2  Robin  Rodenthood  (7)  Sep  60 
S20-3  A Bicep  Built  for 

Two  (7)  Sep  60 

S20-4  Mouse  Trapeze  (7).... Sep  60 
Novel  toons 

S20-5  Fido  Beta  Kappa  (7)  Sep  60 
S20-6  No  Its,  Ands  or 

Butts  (6)  Sep  60 

S20-7  Candy  Cabaret  (7)  ..Sep-60 
S20-8  The  Oily  Bird  (7)  ..Sep  60 
COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorohic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic Apr  61 

MODERN  MADCAPS 

(Technicolor) 

M20-1  Galaxia  (7)  Oct  60 

M20-2  Bouncing  Benny  (6)  Nov  60 
M20-3  Terry  the  Terror  (6)  Dec  60 
M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5The  Kid  From  Mars 

(6)  Mar  61 

M20-6The  Mighty  Termite 

(6)  Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6) . . Nov  60 

P20-2  Miceniks  (6)  Dec  60 

P20-3  The  Lion’s  Busy  (6) . . Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 


P20-5  Alvin’s  Solo  Flight  (7). Apr  61 
P20-6  Hound  About  That (6)  .Jun  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 


D20-1  Kings  of  the  Keys 

(9)  Sep  60 

D20-2  Big  "A”  (9)  Sep  60 

D20-3  A Sport  Is  Born 

(10)  Nov  60 

D20-4  Ten  Pin  Tour  (9) Apr  61 

D20-5  Speedway  (10) May  61 

THE  CAT 
(Color  Cartoons) 

C20-1  Too  Cat  (8)  Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 Reel 

(12'/2)  Jul  61 

TRAVELRAMA 


(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10)..  Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 


(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assianment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C’Scope.  De  Luxe  color ...  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

($)  Jun  61 


UNIVERSAL-INT’L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © . . Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  .Can  be  projected  in 
the  Anamorphic  process,  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  . . . Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  . . . .Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby's  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose.  Apr  61 

4119  Clash  and  Carry  . . . April  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes.  Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6) . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 


Technicolor  Reissues — 7 min.) 

8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir Sep  60 

8722  Lighter  Than  Hare.  ...  Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze  Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  ....Apr  61 

8712  D’Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws  . Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18)..  Jul  61 

(One  Reel) 

8501  Riviera  Days  (10)  . Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9)  . Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


FOREIGN  LANGUAGE 


BOXOFFICE  BookinGuide  ::  July  10,  1961 


9 


z. 


XH IB  IT  OR  HAS  HIS  SAY 

■muhmABOUT  PICTURE  SBBBBM 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


AMERICAN-INTERNATIONAL 

Circus  of  Horrors  (AIP) — Anton  Diffring,  Erika 
Rembe.-g,  Yvonne  Monlaur.  This  picture  (distributed 
through  Howco  in  this  territory)  did  good  business 
for  us.  Good  show  of  its  type  and  I would  say  play 
it,  especially  the  smoll  towns. — Terry  Axley,  New 
Theatre,  England,  Ark.  Pop.  2,136. 

High  School  Big  Shot  (AIP) — Tom  Pittman,  Virginia 
Aldridge.  Very  good  title,  but  weak  in  all  other 
departments.  As  we  played  it  on  a triple  bill,  it 
served  its  purpose.  Played  Wed.  to  Sat.  Weather: 
Damp. — Harold  Bell,  Opera  House,  Coaticook,  Que. 
Pop.  6,382. 

COLUMBIA 

Bandit  of  Zhobe,  The  (Col) — Victor  Mature,  An- 
thony Newley,  Anne  Aubrey.  While  this  is  quite  a 
good  one  in  its  class,  you  are  looking  for  trouble 
if  you  play  this  weekend  with  a title  like  this.  Of 
course,  unless  you  cater  to  the  "cowboy"  trade. 
Then  you  will  have  to  contend  with  the  British  ver- 
sion of  cowboys  and  Indians.  More  power  to  you! 
Ployed  Wed.  through  Sat. — Dove  S.  Klein,  Astra 
Theatre,  Kitwe/Nkana,  N.  Rhodesia,  Africa.  Pop. 
13,000. 

Cry  for  Happy  (Col) — Glenn  Ford,  Donald  O'Connor, 
Miiko  Taka,  Miyoshi  Umeki.  This  is  a nice  little 
comedy,  but  it  died  here  in  my  town.  Was  lowest 
Sun.,  Mon.,  Tues.  gross  we  have  had  this  year.  Even 
in  the  face  of  school  closing  competition  it  should 
have  done  better. — Frank  Patterson,  Mansfield  Thea- 
tre, Mansfield,  La.  Pop.  6,000. 

3 Worlds  of  Gulliver,  The  (Col)— Kerwin  Mathews, 
Jo  Morrow,  June  Thorburn.  Fascinating  film,  out- 
standing effects,  photography  and  what-have-you. 
It  did  above  average  here  and  our  people  really 
enjoyed  it,  adults  and  kids  alike.  In  mentioning  this, 
I would  like  to  say  that  such  great  films  as  "The 
Long  Gray  Line"  and  "My  Sister  Eileen"  (both  from 
Columbia)  have  had  television  showings  in  Canada. 
This  is  an  insult  to  any  exhibitor  and  something 
must  be  done  about  it.  We  could  use  these  pictures 
on  our  screens.  They  were  great — and  in  color  too. 
— Paul  Fournier,  Acadia  Theatre,  St.  Leonard,  N.  B. 
Pop.  2,150. 

Wackiest  Ship  in  the  Army,  The  (Col) — Jack  Lem- 
mon, Ricky  Nelson,  Chips  Rafferty.  Just  missed  being 
an  excellent  comedy — a little  too  heavy,  but  still 
for  and  away  above  most  of  late.  Good  title,  which 
means  a lot,  and  Jack  Lemmon  for  draw.  It  is 
tailor-made  for  business,  which  was  average  here. 
Played  Sun.,  Mon.,  Tues.  Weather:  Fair. — Ken  Chris- 
tionson,  Roxy  Theatre,  Washburn,  N.  D.  Pop.  968. 

METRO-GOLDWYN-MAYER 

Butterfield  8 (MGM) — Elizabeth  Taylor,  Laurence 
Horvey,  Eddie  Fisher.  Played  right  after  the  Awards. 
Did  big  business,  even  in  bad  weather.  Would  have 
set  a house  record  in  favorable  weather.  Played  with 
"The  Angel  Wore  Red."  Played  one  week. — J.  Wil- 
mer  Blincoe,  Owensboro  Drive-In,  Owensboro,  Ky. 
Pop.  33,600. 

Time  Machine,  The  (MGM) — Rod  Taylor,  Yvette 
Mimieux,  Alan  Young.  If  your  audience  likes  science- 
fiction  this  is  it.  Good  business  on  a Thurs.,  Fri., 
Sat.  date.  Weather:  Cloudy  and  cool. — Terry  Axley, 
New  Theatre.  England,  Ark.  Pop.  2,  136. 


Draw  to  This  Pair 

We  ployed  "Jailhouse  Rock"  with  Elvis  Pres- 
ley starred  and  "High  School  Confidential"  with 
Russ  Tamblyn  starred  to  very  good  business 
on  a Thurs.,  Fri.  run.  Both  were  from  MGM. 
Really  drew  out  the  teenogers  and  young  adults 
— and  the  older  people  also. 

B.  L.  BROWN  JR. 

Arcade  Theatre, 

Sandersville,  G a. 


PARAMOUNT 

Blueprint  for  Robbery  (Para) — Joy  Barney,  J.  Pat 
O'Malley,  Robert  Wilkie.  Almost  anything  will  do 
as  good  or  better.  It  lost  money  here  Played  Wed., 
Thurs.  Weather:  Good. — Mel  Danner,  Circle  Theatre, 
Waynoka,  Okla.  Pop.  2,018. 

Bridges  at  Toko  Ri,  The  (Para),  reissue — William 
Holden,  Grace  Kelly,  Fredric  March,  Mickey  Rooney. 
Played  this  in  place  of  a new  show  to  extra  busi- 
ness. That's  what  counts.  Played  Thurs.,  Fri.,  Sat. 
Weather:  Good. — Leo  Backer,  Valley  Theatre, 

Browns  Volley,  Minn.  Pop.  1,117. 

CinderFella  (Para) — Jerry  Lewis,  Anna  Maria  Al- 
berghetti,  Ed  Wynn.  Well,  it  wos  pretty.  Some  nice 
color  ond  big  sets,  but  that  old  slapstick  was  lacking, 
so  were  our  customers.  Hod  a pretty  good  Sunday, 
but  Monday  fell  off  to  nothing,  so  no  word-of-mouth 
Had  just  about  enough  to  pay  out,  but  no  steaks 


for  dinner. — Mayme  P.  Musselman,  Roach  Theatre, 
Lincoln,  Kas.  Pop.  1,636. 

Naked  Jungle,  The  (Para),  reissue — -Charlton  Hes- 
ton, Eleanor  Parker,  William  Conrad.  Nice  reissue, 
which  played  to  average  weekend.  Heston's  popular- 
ity in  "Ben-Hur"  probably  helps.  Played  Thurs.,  Fri., 
Sat.  Weather:  Warm  ond  balmy. — Terry  Axley,  New 
Theatre,  England,  Ark.  Pop.  2,136. 

20th  CENTURY-FOX 

Flaming  Star  (20th-Fox) — Elvis  Presley,  Barbara 
Eden,  Dolores  Del  Rio.  Does  not  have  the  drawing 
power  whioh  "G.  I.  Blues"  had.  Too  much  like  the 


Will  Play  It  Again 

"The  Trapp  Family"  is  the  basis  of  Broadway's 
musical  hit,  "The  Sound  of  Music."  Fox  clicks 
again  with  a wholesome,  entertaining  family 
picture.  Just  what  smaller  towns  really  like. 
We  will  play  it  back  to  please  the  many 
(truthful)  requests  because  of  civic  competitions 
and  unseasonable  weather,  but  the  picture  still 
turned  in  excellent  grosses.  Increase  in  pa- 
tronage comes  with  pictures  the  patrons  have 
heard  about,  especially  the  family  type.  This 
picture  has  charm,  color,  drama,  cute  sequences 
and  German  scenery  to  delight  all  ages,  as  well 
as  delightful  choral  music. 

R.  E.  FALKINBURG 

Majestic  Theatre, 

Lexington,  Neb. 


western  sagas  on  TV.  It  did  above  average  at  the 
boxoffice.  Would  advise  keeping  Elvis  in  musical 
comedies.  Played  Sun.,  Mon.  Weather:  Fair  and  cold. 
— James  Hardy,  Shoals  Theatre,  Shoals,  Ind.  Pop. 
1,555. 

From  the  Terrace  (20th-Fox) — Paul  Newman,  Jo- 
anne Woodward,  Ina  Balin.  Another  costly  adventure 
in  this  little  town.  They  don't  care  much  for  this 
type,  and  there  aren't  enough  paying  customers  for 
it.  A pretty  good  picture  if  you  have  enough  of  this 
type  customers,  but  we  just  don't  have  them,  so  we 
suffer.  Played  Sun.,  Mon.  Weather:  Nice. — Mayme 

P.  Musselman,  Roach  Theatre,  Lincoln,  Kas.  Pop. 
1,636. 

UNITED  ARTISTS 

Hound  of  the  Baskervilles  (UA) — Christopher  Lee, 
Peter  Cushing,  Andre  Morell.  This  was  a bit  too 
English  for  our  French-speaking  customers  (though 
they  understand  American  movies).  Pictures  from 
England  never  did  any  business  here  except  for  one 
or  two.  I found  it  very  interesting  myself.  It  was  in 
beautiful  color  with  excellent  acting  by  Peter  Cushing 
(he's  one  of  England's  best)  as  Sherlock  Holmes. — 
Paul  Fournier,  Acadia  Theatre,  St.  Leonard,  N.  B. 
Pop.  2,150. 

UNIVERSAL-INTERNATIONAL 

Never  Steal  Anything  Small  (U-l) — James  Cagney, 
Shirley  Jones,  Roger  Smith.  Well,  'Scope  and  color 
were  good,  but  the  picture  didn't  come  up  to  Uni- 
versal's usual  standards.  James  Cagney  is  by  no 
means  a favorite  here,  but  try  it  if  you  need  a 
picture.  It  will  do  all  right  in  most  situations;  it 
did  here. — F.  L.  Murray,  Strand  Theatre,  Spiritwood, 
Sask.  Pop.  500. 

Pillow  Talk  (U-l)— Doris  Day,  Rock  Hudson,  Tony 
Randall.  This  one  was  played  too  late  to  do  a big 
business.  Played  to  an  average  house.  However,  the 
ones  who  saw  it  had  good  compliments  for  it.  Did 
expect  more  business,  but  I guess  things  happen 
that  way.  Played  Sat.,  Sun.  Weather:  Fair  and  cool. 
— Harold  J.  Smith,  Wilson  Theatre,  Wilson,  N.  Y. 
Pop.  1,100. 

Portrait  in  Black  (U-l) — Lana  Turner,  Anthony 
Quinn,  Sandra  Dee,  John  Saxon.  Very  good,  and 
Lana  Turner  never  looked  better.  Business  was  a 
little  above  average.  Played  Sun.,  Mon.  Weather: 
Cool  and  cloudy. — Terry  Axley,  New  Theatre,  Eng- 
land, Ark.  Pop.  2,136. 

Posse  From  Hell  (U-l) — Audie  Murphy,  John  Sax- 
on, Zohra  Lampert.  On  one  week's  notice  U-l  pulled 
the  print  of  "The  Great  Impostor"  on  me  for  the 
obove,  which  I was  afraid  of  for  a Sunday  open- 
ing— but  this  color  western  did  better  than  average. 
No  kick  coming.  Played  Sun.,  Mon.,  Tues.  Weather: 
Good. — Leo  A.  Backer,  Valley  Theatre,  Brown's  Val- 
ley, Minn.  Pop.  1,117. 

WARNER  BROS. 

Sergeant  Rutledge  (WB) — -Jeffrey  Hunter,  Con- 
stance Towers,  Woody  Strode.  Woody  Strode  does 
a bang-up  job  of  acting,  one  that  will  be  remem- 
bered for  a long  time.  Did  average  here.  Should 
have  been  sold  as  outdoor  drama  instead  of  sex 
and  mystery.  A good  weekend  action  picture.  Played 
Fri.,  Sat.  Weather:  Fair. — Ken  Christianson,  Roxy 

Theatre,  Washburn,  N.  D.  Pop.  968. 


The  Cheaters 

(Les  Tricheurs) 


A 


Drama  Ratio: 

LS5-1  f 


Continental  117  Minutes  Rel.  June  '61 


Marcel  Came,  who  directed  the  classic 
French  film,  "Children  of  Paradise,"  is  less 
successful  in  dealing  with  Paris'  modern  beat- 
niks and  cafe  habitues  in  this  French-Italian 
coproduction.  However,  the  intensely  dra- 
matic, even  tragic,  tale  will  fascinate  most 
sophisticated  moviegoers  who  patronize  the 
art  spots.  Dealing  with  nymphomaniacs, 
blackmailers  and  non-conformists,  the  picture 
is  strictly  adult  fare.  Costarring  Jacques 
Charrier,  Brigitte  Bardot's  husband,  who 
played  opposite  her  in  Columbia's  “Babette 
Goes  to  War"  in  1960,  and  the  lovely  Pascale 
Petit,  who  is  less  known  here,  the  picture 
received  the  Grand  Prix  du  Francaise,  set 
boxoffice  records  in  France  in  1958-59  and 
started  the  film  career  of  Jean-Paul  Belmondo, 
who  has  become  a name  here  since  his  sen- 
sational "Breathless."  The  story  by  Carne  and 
Jacques  Sigurd  centers  around  a well-to-do 
student,  played  by  the  handsome,  dimpled 
Charrier,  and  a restless,  amoral  girl  (Mile 
Petit)  who  resorts  to  blackmail  to  get  a low- 
slung  sports  car.  Their  unhappy  love  affair, 
which  includes  cheating  by  both  parties, 
ends  when  the  girl  recklessly  drives  her  car 
to  her  flaming  death  (an  ending  similar  to 
that  of  "Butterfield  8").  Laurence  Terzieff,  as 
an  ugly,  discontented  youth,  and  Andrea 
Parisy,  as  an  aristocratic  nympho  who  be- 
comes pregnant,  are  outstanding,  but  Bel- 
mondo has  a minor  role  of  a party  boy.  The 
many  party  scenes  are  filled  with  dancing, 
drinking  and  love-making,  all  realistically 
depicted.  Produced  by  Robert  Dorfmann. 

Jacques  Charrier,  Pascale  Petit,  Laurence 
Terzieff,  Andrea  Parisy,  Pierre  Brice. 


n 


Scampolo  F Melodrama 

(Das  Madchen  Scampolo) 

Sam  Baker  Associates  104  Minutes  Rel. — 

Ah,  romance!  It  flowers  amid  varied  cir- 
cumstances; in  this  instance,  a sun-drenched 
isle  in  the  Bay  of  Naples  provides  an  ad- 
mittedly fetching  atmosphere  for  relatively 
conventional  boy-loves-girl  framework  of 
Alfred  Weidenmann  production,  starring  Romy 
Schneider,  whose  lithesome  likeness  has 
graced  a number  of  past  German  imports. 
Eastman  color  catches  the  basically  sunshiny 
mood,  as  teenage  orphan  Romy  Schneider, 
delivering  laundry  to  struggling  young  archi- 
tect Paul  Hubschmid,  makes  that  chap  forget 
career  ambitions  after  a time.  She  figures  in 
an  11th  hour  professional  assist;  she  gets  his 
architectural  competition  entry  to  the  waiting 
parties  in  time.  German  dialog  has  English 
sub-titles.  This  can  probably  be  sold  on  the 
art  theatre  circuit  and  beyond,  given  the 
known  assurance  of  Romy  Schneider's  audi- 
ence appeal. 

Romy  Schneider,  Paul  Hubschmid,  Georg 
Thomalla.  Eva  Marie  Meinecke. 


Columbia  Signs  Clouzot 

HOLLYWOOD — French  director  Henri- 
Georges  Clouzot  has  been  signed  by  Co- 
lumbia to  make  his  first  English-language 
film.  He  is  currently  writing  it,  and  it  is 
as  yet  untitled.  Clouzot  directed  the  French 
drama,  "Diabolique,”  and  was  producer 
and  director  of  the  Brigitte  Bardot  starrer, 
"La  Verite.” 


10 


BOXOFFICE  BookinGuide  ::  July  10,  1961 


O << 


Opinions  on  Current  Productions 

Symbol  © denotes  color;  © Cinemascope;  ® Vistovision;  (D  Superscope;  ® Naturama;  ® Regalscope;  ® Techniramo.  For  story  synopsis  on  eoch  picture,  see  reverse  side. 


Feature  reviews 


i i 


•-mai| 

‘•is 


Come  September  F sc""* 

Univ.-Int'l.  ( ) 112  Minutes  Rel.  Sept.  '61 

A rollicking  farce-comedy,  ultra-sophisticated  yet  always 
down-to-earth,  this  Robert  Arthur  production  is  fine  enter- 
tainment for  moviegoers  of  all  ages  and  in  any  type  of  situa- 
tion. With  two  top  romantic  stars,  Rock  Hudson  and  Gina 
Lollobrigida,  plus  two  teenage  favorites,  singing  idol  Bobby 
Darin  and  Sandra  Dee,  for  marquee  insurance,  the  picture 
should  equal,  perhaps  even  top,  U-I's  1960  smash,  “Pillow 
Talk.''  The  picture  has  two  other  tremendous  assets — an 
original  screenplay  by  Stanley  Shapiro  and  Maurice  Richlin, 
who  won  an  Oscar  for  “Pillow  Talk,"  and  the  magnificent 
CinemaScope  and  Technicolor  locations  of  Portofina  and  the 
Italian  Riviera,  where  the  picture  was  photographed  by 
William  Daniels.  Another  selling  angle  is  Darin's  two  new 
compositions,  the  title  theme  song  and  “Multiplication,"  a 
typical  "Rock  'N1  Roll"  number  which  will  set  youthful  toes 
to  tacping  as  he  warbles  it.  Director  Robert  Mulligan  points 
up  all  the  humorous  aspects  in  the  tale  and,  while  some  of 
the  scenes  may  verge  on  the  risque,  the  picture  is  always  in 
good  taste  and  the  trick  ending,  involving  a group  of  nuns, 
is  truly  hilarious.  Hudson  displays  a deft  sense  of  comedy 
and  Miss  Lollobrigida,  wearing  a succession  of  breathtaking 
gowns,  is  gay,  appealing  and  completely  natural. 

Rock  Hudson,  Gina  Lollobrigida,  Bobby  Darin,  Sandra 
Dee,  Walter  Slezak,  Brenda  De  Banzie,  Ronald  Howard. 


Salk) 


Goodbye  Again  F ££ Romantic  Drama 

United  Artists  (6125)  120  Minutes  Rel.  Aug.  '61 

Ingrid  Bergman.  Yves  Montand  and  Anthony  Perkins,  who 
won  the  Cannes  Film  Festival  award  as  “best  actor"  for  his 
portrayal  in  this  Anatole  Litvak  production,  add  dramatic 
stature  and  strong  marquee  value  to  this  rambling  and 
lachrymose  tale  with  a soap-opera  quality  which  will  give  it 
a tremendous  appeal  to  women  patrons.  Based  on  Francoise 
Sagan's  novel,  “Amiz  Vous  Brahms?"  the  story  is  a pre- 
dictable triangle  in  which  a 40-year-old  Paris  woman, 
living  with  a handsome  Frenchman  who  has  a succession  of 
brief  love  affairs,  is  momentarily  attracted  to  a 25-year-old 
youth  who  falls  in  love  with  her.  However,  Litvak,  who  di- 
rected as  well  as  produced  the  film  against  authentic 
Parisian  backgrounds  of  cafes,  art  shops  and  wealthy  homes, 
imparts  a sure  and  sensitive  touch  to  a familiar  theme  and 
guides  his  performers  into  giving  superb  portrayals.  Miss 
Bergman,  wearing  striking  gowns  by  Christian  Dior  (another 
selling  point  for  the  ladies),  is  lovely,  dignified  and  touching 
as  the  unhappy  woman  catching  at  romantic  straws  and,  in 
the  tearful  finale,  married  but  neglected  by  a philandering 
husband,  this  ending  being  different  from  Mile.  Sagan's 
book.  Montand  is  well  cast  as  the  husband;  Perkins,  in  the 
difficult  and  demanding  role  of  the  young  lover,  is  superb. 

Ingrid  Bergman,  Yves  Montand,  Anthony  Perkins,  Jessie 
Royce  Landis,  Pierre  Dux,  Jackie  Lane,  Uta  Taeger. 


?3) 


The  Naked  Edge  F ££  s“p™'  °'"* 

United  Artists  (6120)  102  Minutes  Rel.  Aug.  '61 

..j.  A murder-mystery  with  a nail-biting  suspense  climax,  this 
>s  cd  Pennebaker-Baroda  production  is  a “natural"  for  the  semi- 
N'  “P.iycho"  exploitation  gimmick,  which  has  a red  light  flash 
outside  the  theatre  to  stop  natrons  from  entering  during  the 
final  13  minutes.  The  flashing  light  and  the  crowds  lined  up 
outside  the  theatre  will  be  a terrific  attention-getter  and 
should  result  in  smash  business.  And  audience  interest  in 
Gary  Cooper's  final  film,  made  in  England  late  in  1960,  and 
a strong  cast  headed  by  Deborah  Kerr,  are  additional  values. 
Produced  by  George  Gla-s  and  Walter  Seltzer,  based  on 
the  novel,  "First  Train  to  Babylon,"  by  Max  Ehrlich,  the  pic- 
ture captures  the  attention  from  the  start  even  if  there  are  a 
few  too  many  complications  before  those  final  minutes,  dur- 
ing which  the  identity  of  the  murderer  is  revealed  and  will 
surprise  even  avid  whodunit  fans.  Director  Michael  Anderson 
makes  fine  use  of  London  backgrounds  and  employs  un- 
usual camera  angles  to  heighten  audience  excitement. 
While  tired-lcoking,  Cooper  turns  in  his  expected  fine  por- 
trayal and  Miss  Kerr  is  attractive  and  caoable,  as  alwavs. 
Eric  Portman  is  superb  in  his  key  role  and  Hermione  Gingold 
contributes  the  rare  lighter  moments.  Michael  Wilding  and 
Peter  Cushing,  top  British  names,  have  little  to  do. 

Gary  Cooper,  Deborah  Kerr,  Eric  Portman,  Diane  Cilento, 
Michael  Wilding,  Hermione  Gingold,  Peter  Cushing. 


Thief  of  Baghdad 


F Ratio:  Adventure  Fantasy 
2.55-1  © © 

MGM  (123)  90  Minutes  Rel.  Aug.  '61 

Joseph  E.  Levine's  latest  adventure  spectacle  starring  the 
muscular  Steve  Reeves  is  a tongue-in-cheek  version  of  the 
famous  Douglas  Fairbanks  swashbuckler  of  1925  (it  was  also 
filmed  by  Rank  in  1940 — both  titles  without  the  “h")  which 
will  entertain  the  action-minded  males  and  the  youngsters. 
A Titanus  production  magnificently  filmed  in  CinemaScope 
and  Eastman  Color  by  Pathe  on  location  in  Tunis,  the  film 
has  a comic  fairy  tale  quality  but  with  action  and  fantastic 
dangers,  plus  a sly  old  man  with  magic  powers  who  rights 
--  all  matters  for  a romantic  finale.  Reeves,  who  brings  plenty 
IJj5)  of  brawn  and  acrobatics,  but  little  conviction,  to  the  legend- 
-- • ary  role,  is  the  sole  marquee  name  but  Georgia  Moll  may 
be  remembered  for  “The  Quiet  American"  and  a few  minor 
imports.  Reeves'  swordplay  and  rope-swinging  will  not  dis- 
pel the  vivid  memories  of  Fairbanks'  feats  for  the  older 
moviegoers.  It  was  directed  by  Arthur  Lubin  to  stress  the 
visual  aspects  of  the  fanciful  tale  by  Augusto  Frassinetti, 
Filippo  Sanjust  and  Bruno  Vailati  (who  also  gets  producer 
credit).  These  include  a scene  where  a beautiful  maiden 
tempts  Reeves  with  a magic  potion  but  is  herself  turned  to 
stone  and  another  in  which  he  escapes  from  a group  of  men 
with  egg-shaped  faces  by  riding  a flying  white  horse. 

Steve  Reeves,  Georgia  Moll,  Arturo  Dominici,  Edy  Vessel, 
George  Chamarat. 


20,000  Eyes 

20th-Fox  (124) 


Ratio: 

2.55-1 


Drama 


61  Minutes 


Rel.- 


Brainwashed 

Allied  Artists  (6108) 


Ratio: 

1.85-1 


Drama 


102  Minutes 


Rel.  June  '61 


Any  theatre — from  the  first  runs  to  the  lowliest  subsequent 
runs — seeking  a compact  lightning-paced,  suspenseful  film 
to  bring  up  the  rear  of  a tandem  program  could  do  much 
worse  than  booking  this  entry  in  20th-Fox's  second  line  of 
defense  from  Robert  L.  Lippert's  Associated  Producers,  Inc. 

True,  the  story  is  of  the  perfect  crime  variety,  but  it  is  so 
replete  in  original  and  exciting  twists  that  it  transcends  the 
stereotyped  facets  of  that  overworked  category.  Members  of 
a competent  and  hard-working  cast,  although  they  will  set 
no  marquees  afire,  are  effective  with  top-acting  honors  to 
those  who  are  starred,  Gene  Nelson,  Merry  Anders  and 
James  Brown.  The  picture  was  produced  and  directed  by 
Jack  Leewood.  Heretofore,  he  has  produced  films,  but  this 
is  his  first  experience  as  a director.  He  pressed  himself  into 
service  because  a limited  budget  made  it  necessary — and 
also  precluded  the  building  of  sets  or  use  of  sound  stages. 
Leewood's  initial  experience  with  the  megaphone  is  both 
praiseworthy  and  promising.  The  feature  was  filmed  in 
CinemaScope  which,  along  with  its  unusual  title,  can  have  ^ \ 
some  value  in  merchandising  programs  on  which  the  film  To y 
appears. 

Gene  Nelson,  Merry  Anders,  James  Brown,  John  Banner, 

Judith  Rawlins,  Robert  Shayne,  Paul  Maxey. 


D 


Artistically  superior,  commercially  doubtful  is  this  inde- 
pendently produced  wartime  drama.  At  its  present  length  it 
is  impossible  to  foresee  substantial  patronage  for  the  picture 
except  at  art  houses,  and  even  there  its  appeal  will  be  limited 
to  those  who  are  more  than  moderately  interested  in  the 
profundities  of  psychiatry.  Allied  Artists  has  plans  for  trim- 
ming some  25  minutes  from  the  original  running  wih  the  hope 
that  such  timing  will  qualify  the  film  as  an  acceptable  sup- 
porting feature  on  the  double  bills.  Perhaps  it  will.  Per- 
formances are  exceptional,  especially  that  contributed  by 
toplining  Curt  Jurgens.  It  is  probably  the  high  spot  of  that 
talenied  trouper's  career.  And,  incidentally,  his  name  is  the 
only  one  that  will  mean  much  to  American  audiences.  It 
should  be  recorded,  however,  that  compelling  delineations 
came  from  several  other  members  of  the  cast,  particularly 
Claire  Bloom  and  Jorg  Felmy.  Filmed  in  its  entirety  in  Vienna 
and  Czechoslovakia,  the  picture  was  impressively  produced 
by  Luggi  Waldleitner,  who  took  advantage  of  the  natural 
backgrounds  of  these  locales.  Gerd  Oswald's  direction  is 
praiseworthy.  He  also  collaborated  on  the  screenplay  which 
found  genesis  in  Stefan  Zweig's  novel,  “The  Royal  Game." 

Curt  Jurgens,  Claire  Bloom,  Jorg  Felmy,  Mario  Adorf, 
Albert  Lieven,  Alan  Gifford,  Dietmar  Schonherr. 


The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
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2544 


BOXOFFICE  BookinGuide 


July  10,  1961 


2543 


I 


FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  "The  Naked  Edge"  (UA) 

Gary  Cooper,  an  American  business  man  in  London,  re- 
luctantly testifies  against  a coworker  accused  of  the  mur- 
der and  robbery  of  the  owner  of  the  trucking  firm  where  they  he  i 
were  employed.  No  trace  of  the  money  is  found  and,  after  fe r - W 
the  man  is  sentenced  to  life  imprisonment,  Cooper  leaves  the  °ro' 
court  with  his  wife,  Deborah  Kerr,  and  tells  her  he  has  made 
a "killing  ' in  ;ne  stock  market  and  he  is  putting  money  into 
a new  firm.  Five  years  later,  the  now  wealthy  Cooper  re- 
ceives a long-delayed  blackmail  letter,  found  in  a stolen 
mailbag,  from  which  Deborah  learns  that  the  sender  accuses 
her  husband  of  the  murder  and  theft.  Remembering  Cooper's 
explanation  of  sudden  wealth,  Deborah  begins  to  suspect  her 
husband  while  he  becomes  annoyed  at  her  increasing  fear  of 
him.  Locking  up  the  sender  of  the  letter,  Eric  Portman, 
Deborah  is  horrified  when  he  tells  her  he  saw  Cooper  com- 
mit the  crime.  Cooper  threatens  to  leave  her,  but  when  she 
hears  someone  return,  she  encounters  a shadowy  figure 
holding  a straight-edged  razor — his  identity  will  come  as  a 
complete  surprise. 

EXPLOITIPS: 

Exhibitors  have  been  informed  by  UA  about  the  com- 
paratively inexpensive  flashing  red  light  gimmick  outside  the 
theatre  to  warn  patrons  not  to  enter  during  the  suspenseful 
final  13  minutes. 

CATCHLINES: 

It's  Dynamite  Which  Will  Shatter  Your  Emotions. 

THE  STORY:  "Come  September"  (U-I) 

Rock  Hudson,  wealthy  American  playboy  who  has  been 
spending  every  September  in  his  palatial  Italian  villa  with  , 

rssue  his  girl  friend,  Gina  Lollobrigida,  arrives  unexpectedly  in 
tonrat  July  to  learn  that  Gina  is  planning  to  marry  an  Englishman  e 

H 1 and  that  his  major-domo,  Walter  Slezak,  has  turned  his  home 
into  ‘La  Dolce  Vista"  for  American  tourists.  The  hotel 
"guests,"  including  a group  of  teenage  girls,  resent  Hud- 
son's proprietary  attitude,  as  do  Bobby  Darin  and  his  teen- 
age pals,  who  have  reservations.  Gina  arrives  and  is  forced 
to  share  a room  with  Sandra  Dee,  one  of  the  girls,  who  falls 
for  Darin.  After  a wild  scooter  ride,  a drinking  bout  and 
other  mixups,  Hudson  catches  up  with  Gina  and  agrees  to 
marry  her.  But,  on  their  return  to  his  home,  Hudson  finds 
that  Slezak  has  taken  in  more  guests — a group  of  nuns. 
EXPLOITIPS: 

Stress  the  fact  that  Hudson  is  playing  in  another  “Pillow 
Talk"  type  of  comedy  and  that  Bobby  Darin  and  Sandra  Dee 
met  and  married  during  the  making  of  this  picture.  Music 
shops  will  cooperate  with  displays  of  Darin's  many  best- 
selling records  and  albums  and  travel  agencies  will  display 
posters  of  Portofino  and  other  parts  of  the  Italian  Riviera. 
CATCHLINES: 

That  "Pillow  Talk"  Man,  Rock  Hudson,  Meets  His  Romantic 
Match  in  That  Beautiful  Italian  Gina  Lollo  “Palooza"  . . . He 
Arrived  Two  Months  Early — in  July — to  Find  His  Beautiful 
Italian  Villa  Invaded  by  Paying  "Guests." 

THE  STORY:  “Thief  of  Baghdad"  (MGM) 

Steve  Reeves,  a thief  in  ancient  Baghdad,  is  aided  by  an 
old  man,  George  Chamarat,  in  abducting  Prince  Osman,  who 
is  arriving  to  marry  the  princess,  Georgia  Moll.  When 
Georgia  sees  Reeves  in  the  prince's  robes,  she  falls  in  love 
with  him,  but  he  is  forced  to  flee  the  palace  taking  jewels 
which  he  distributes  to  the  poor.  Georgia  refuses  to  accept 
the  real  prince  and  she  falls  ill.  The  palace  doctors  say  that 
only  a man  who  finds  a blue  rose  will  cure  her.  Reeves  joins 
the  prince  and  other  suitors  who  must  cross  through  seven 
gates  to  capture  the  rose.  Reeves  battles  giant  trees,  a 
boiling  plain,  a beautiful  siren  who  tries  to  drug  him,  and 
other  dangers  before  he  enters  the  last  gate  and  plucks  the  , 
blue  rose.  Before  winning  the  princess,  he  must  also  van-  JC 
quish  the  prince,  which  he  does  with  the  magician's  aid. 
EXPLOITIPS: 

The  muscular  Reeves,  who  starred  in  “Hercules,"  "Battle 
of  Marathon,  The  White  Warrior"  and  other  adventure 

epics,  is  the  chief  selling  point.  Give  a pass  to  the  oldsters 
who  can  give  the  casts  of  the  Douglas  Fairbanks  version  and 
the  Rank  1 9-" 0 version  of  "Thief.”  An  usher  or  ballyhoo  man 
garbed  in  turban  and  Baghdad  costume  will  attract  attention. 
CATCHLINES: 

The  Fantastic  Deeds,  the  Incredible  Adventures  of  the  Thief 
V/ho  Defied  an  Empire  . . . See  Flying  Horses  Soar,  Faceless 
Fighters  War,  Man-Devouring  Trees  . . . Steve  Reeves  in  His 
Greatest  Adventure  Where  the  Fantastic  Becomes  Real. 

THE  STORY:  "Goodbye  Again"  (UA) 

Ingrid  Bergman,  an  interior  decorator  in  Paris,  has  become 
accustomed  to  the  fleeting  affairs  of  her  lover,  Yves  Montand. 
While  decorating  the  home  of  Jessie  Royce  Landis,  wealthy 
American,  she  meets  her  25-year-old  son,  Anthony  Perkins, 
who  becomes  infatuated  with  her,  to  the  annoyance  of 
Montand.  Miss  Bergman  puts  off  Perkins,  who  is  15  years 
younger  than  she,  until  Montand  tells  a lie  about  his  current 
amour  which  influences  her  to  respond  to  Perkins'  attentions. 
Montand  then  becomes  annoyed  and  realizes  how  much  he 
needs  Ingrid.  The  latter  finally  realizes  that  Perkins  is  too 
young  for  her  and  she  and  Montand  are  married.  The  finale  r 
,jjnt  finds  Ingrid  waiting  for  Montand,  who  calls  to  say  he  has  a 
“business"  appo’ntment. 

EXPLOITIPS: 

The  three  stars,  Bergman,  Montand  and  Perkins,  are  the 
big  selling  angles,  Miss  Bergman,  because  of  her  Academy 
Award  performances  in  the  past,  and  Perkins,  most  recently 
in  "Psycho,"  for  winning  the  Cannes  Festival  award  as  "best 
actor"  for  his  portrayal.  Book  stores  will  cooperate  with 
window  displays  of  Francoise  Sagan's  "Aimez  Vous 
Brahms?,"  from  which  the  film  was  adapted. 

CATCHLINES: 

This  Is  How  Love  Is  and  Always  Will  Be  ...  A Woman 
and  Two  Men,  One  Devoted,  the  Other  Unfaithful  . . . 
Ingrid  Bergman,  Greater  Than  Ever,  With  Anthony  Perkins, 
Winner  of  the  Cannes  Acting  Award,  and  Yves  Montand. 

THE  STORY:  "Brainwashed"  (AA) 

Jorg  Felmy,  cultured,  intellectual  member  of  the  Gestapo, 
is  assigned  to  Vienna  after  the  Nazi  occupation.  He  has  a 
tneory  that  brainwashing  can  be  accomplished  without  phy- 
s.cai  torture.  His  first  victim  is  Curt  Jurgens,  prominent 
Austrian  socialite,  from  whom  the  Germans  desire  information 
about  art  treasures  that  are  being  smuggled  out  of  the 
country  to  aid  the  Church.  For  months,  Jurgens  is  confined  to 
a bare  rcom,  virtually  in  solitary  confinement,  where  he  is 
permitted  nothing  to  read,  nothing  to  occupy  his  active  mind. 

On  a trip  to  Felmy's  office,  he  steals  a book  on  chess.  It  is 
his  only  diversion.  He  becomes  a master  at  the  game,  loses 
n,s  mir.d.  but  reveals  nothing  Ultimately  he  is  rescued  by 
Claire-  Bloom,  ballerina  in  love  with  him.  He  regains  his 
canity  but  forgets  chess. 

EXPLOITIPS: 

Have  displays  of  unusual  chess  sets  in  stores  near  the 
theatre  and  in  the  lobby.  Arrange  a chess  match  (or 
matches)  between  local  enthusiasts,  to  be  held  in  the  lobby 

f 

CATCHLINES: 

Intrigue  in  the  Exciting  City  of  Vienna  ...  A Portrait  of  an 
Era  Throbbing  With  Adventure  and  Romance  . . . Curt 
Jurgens  in  His  Most  Compelling  Performance. 

THE  STORY:  “20,000  Eyes"  (20th-Fox) 

Because  he  is  in  deep  financial  trouble  inasmuch  as  he 
has  invested  too  heavily  in  a diamond  mine  being  explored 
by  his  pal,  James  Brown,  investment  counselor  Gene  Nelson 
appropriates  $100,000  in  securities  belonging  to  wealthy, 
retired  racketeer  John  Banner.  Banner  discovers  the  em- 
bezzlement and  threatens  to  kill  Nelson  unless  restitution  is 
made  within  five  days.  Nelson  cables  for  Brown  after  he  has 
conceived  the  perfect  crime — stealing  some  diamonds  from 
the  Los  Angeles  Art  Museum  and  using  them  in  an  insurance 
swindle.  Brown  will  have  no  part  of  the  plan,  but  is  per- 
suaded to  enter  it  by  Merry  Anders,  Nelson's  betrothed,  with 
whom  he  is  secretly  in  love.  The  ingenious  scheme  is  cul- 
minated but  Nelson  and  Banner  are  killed  at  the  end.  Merry 
and  James  then  find  each  other. 

EXPLOITIPS: 

Get  local  jewelers  to  cooperate  in  displays  of  diamonds  in 
their  windows.  Take  advantage  of  the  title  with  many  cut- 
,ail  outs  of  eyes  in  the  lobby.  Give  passes  to  the  local  police.  / 

_ CATCHLINES: 

The  Almost  Perfect  Crime  That  Almost  Worked  . . . Sus- 
pense With  a Different  Twist  . . . He  Walked  a Tightrope 
of  Artful  Deceit. 

BOXOFFICE  BookinGuide  ::  July  10,  1961 


RATES:  20c;  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


HELP  WANTED 

HOUSEMANAGER  or  experienced  as- 
sistant that  knows  theatre  operation  for 
Eastern  Virginia  and  North  Carolina.  Pre- 
fer young  man  in  twenties  or  thirties. 
Air-mail  previous  experience,  salary,  draft 
status  and  marital  details.  All  replies  will 
be  kept  confidential.  Write  Boxoffice 
9307. 


PROJECTIONIST  for  medium  size  op- 
eration that  knows  booth  equipment. 
Located  in  eastern  North  Carolina.  Air- 
mail qualifications,  salary,  draft  and 
marital  status  and  references.  Write  Box- 
office  9308. 


SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romai- 
Vide  Company,  Chetek,  Wisconsin. 


POSITIONS  WANTED 


Projectionist,  15  years  experience,  sober, 
reliable,  good  references.  Boxoffice,  9325. 


BUSINESS  STIMULATORS 


Bingo,  more  action!  $4.50M  cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36.  N.  Y. 


Midget  Bibles.  $50/thousand.  lxH/2", 
224  pages.  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 


Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 


GREAT  KIDDIE  GIVEAWAY:  Action 

Stooge  rings  will  build  your  attendance, 
500,  $1,300,  1-M  $25.00.  Order  from  Box 
248,  Pulaski,  Wisconsin. 


MISCELLANEOUS 

Will  sell  two  complete  Nesson  Tramp- 
oline Centers,  the  best  that  money  can 
buy,  at  a real  bargain.  Will  sell  trampo- 
lines separate  if  desired.  7600  Charles 
Page  Blvd.,  Rt.  6,  Sand  Springs  Drive-In 
Theatre,  Tulsa,  Oklahoma. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  <£  RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $7.50,  with  a binder.  (Data  on  16, 
35  and  70mm  equipment.)  Written  by 
practical  engineer.  Cash  or  P.O.  Order. 
No  CODs.  Order  Now!  Wesley  Trout, 
Engineer,  Box  575,  Enid,  Oklahoma. 


DRIVE-IN  THEATRE  EQUIPMENT 

DRIVE-IN  OPPORTUNITY:  E-7  projectors, 
heavy  pedestals,  RCA  soundheads,  Altec 
amplification,  lenses,  Ashcraft  hydroarcs 
w/water  circulation,  new  200W  amplifi- 
cation all  for  $2,995.  S.O.S.,  602  W.  52nd, 
New  York  19. 


GENERAL  EQUIPMENT— USED 

Sacrifice  1000  seats,  good  condition,  all 
or  part,  also  wide  screen  (CinemaScope), 
booth,  stage,  theatre  equipment  and  sup- 
plies. Building  being  demolished  due  to 
redevelopment.  Harris,  1610  Asylum  Ave., 
West  Hartford,  Conn.,  or  Phone  ADams 
3-6421  mornings  or  evenings. 


Wonderful  Values  Always!  Griswold 
splicers,  new  $19.95;  Magnarc  lamphouses, 
excellent,  $350.00  pair;  DeVry  12000  pro- 
jectors, rebuilt,  $975.00  pair;  Century 
intermittents,  rebuilt,  $79.50;  Lenses  at 
lowest  prices.  Star  Cinema  Supply,  621 
West  55th  Street,  New  York  19. 


Complete  theatre  equipment  (for  quick 
sale)  2 Super  Simplex  with  front  and  rear 
shutters,  solid  type  bases,  RCA  sound- 
heads  rotary  stabilizers,  amplifier,  190 
Irwin  chairs  upholstered  seats,  plywood 
backs,  screen,  air  washer  system.  H.  E. 
Wessinger,  Lexington,  S.  C. 


For  Sale:  2 Century  35mm  commercial 
projectors,  equipment  in  very  good  con- 
dition. Best  offer.  Bricklayers  and  Masons 
Union  No.  1,  201  N.  Gay  Street,  Balti- 
more 2,  Maryland.  Phone  Plaza  2-2398. 


GENERAL  EQUIPMENT— NEW 

SIGN  UP  WITH  THESE  MASONITE  Mar- 
quee Letters,  fit  Wagner,  Adler,  Bevelite. 
Black  or  red.  4",  40c, ■ 8”,  60c,  10",  75c; 
12",  $1.00;  14",  $1.50;  16",  $1.75;  17", 
$2.00;  24",  $3.00  (10%  discount  100  letters, 
or  over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  York  19. 


EQUIPMENT  WANTED 


Wanted:  Booth  equipment,  will  dis- 

mantle. Frank  Rogers,  1122  Winton, 
Speedway,  Indiana. 


Wanted:  Used  theatre  booth  equipment. 
We  dismantle.  Leon  Jarodsky,  Lincoln 
Theatre,  Paris,  Illinois. 


Top  Prices  Paid:  For  used  projectors, 
lamphouses,  lenses,  etc.  What  have  you? 
Star  Cinema  Supply,  621  West  55th  Street, 
New  York  19. 


THEATRE  TICKETS 

Prompt  Service:  Special  printed  roll 

tickets.  100,000,  $37.95;  10,000,  $12.75; 

2,000,  $5.95.  Each  change  in  admission 
price,  including  change  in  color,  $4.25 
extra.  Double  numbering  extra.  F.O.B. 
Kansas  City,  Mo.  Cash  with  order.  Kan- 
sas City  Ticket  Co.,  Dept.  11,  109  W. 
18th  Street,  Kansas  City  8,  Mo. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 

9238. 


Wanted:  Drive-in  theatre  of  500  cars  or 
near.  Full  details  as  to  grosses  and  com- 
petition. Reasonable  down  payment.  Send 
photos.  Boxoffice,  9316. 


Wanted:  Will  lease  drive-in  theatres, 
Tennessee,  Alabama,  Georgia,  Florida. 
Percentage  of  gross  or  straight  lease. 
No  family  operation.  Boxofffice,  9318. 


Wanted:  To  buy  theatre  in  East  Ten- 
nessee or  vicinity.  Only  theatres  showing 
profit  need  reply.  Send  full  information 
in  first  letter.  Boxoffice,  9323. 


Will  rent  indoor  house  in  small  town 
with  equipment.  Send  details  of  area, 
competition,  terms,  gross  and  various 
cost  and  profit  figures.  Boxoffice,  9324. 


THEATRES  FOR  SALE  OR  LEASE 

York  Theatre,  Athol,  Mass.,  1200  seats, 
national  release,  excellent  condition.  To 
settle  estate.  Write  Abe  Garbose,  8 
Parker  St.,  Gardner,  Mass. 


For  Sale  or  Lease:  300-car  drive-in, 
only  drive-in  serving  Pulaski  and  Dublin, 
Virginia  area.  Other  interest.  Earl  B. 
Faw,  Pulaski  Drive-In,  Dublin,  Virginia. 


CKHRIHG  HOUSE 


THEATRES  FOR  SALE 

West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 

Theatre  in  Southeast  Kansas.  County 
seat  town.  Seats  400,  fully  equipped,  in 
first  class  condition.  Ideal  for  family 
operation.  No  other  show  in  town.  Box- 
office  9312. 

350  car  drive-in,  E.  Washington.  Six 
acres.  Scenic  location,  good  building  and 
equipment.  Boxofffice  9311. 

For  Sale:  Modern  Theatre,  parking 

lot.  Terms-Trade.  Nellie  Robbins,  Realtor, 
Anderson,  Indiana. 

225-car  drive-in,  good  equipment,  Cine- 
maScope. Owner  retiring.  $20,000.  Terms. 
Box  645,  Timberline  Drive-In,  Bemidji, 
Minnesota. 

Drive-in  and  indoor.  Southern  New 
Mexico,  Population  3,200.  300  seat  indoor, 
$15,000.  200  car  drive-in,  $20,000.  Prices 
include  buildings  and  equipment.  Will 
sell  separate  or  sell  all  equipment.  Box- 
office  9320. 

For  Sale:  Established  circuit  in  Florida. 
Drive-in  and  conventional.  Good  terms. 
Owner  wants  to  retire.  Boxoffice,  9321. 

North  Iowa  Dandy.  Latest  equipment, 
under  $12,000,  down,  terms  balance.  Box- 
office,  9322. 

Due  to  illness,  300-car  drive-in  theatre 
with  CinemaScope  on  11  acres.  1,000 
foot  frontage  on  US  54,  Lake  of  the  Ozarks. 
Terms.  Glaize  Drive-In  Theatre,  Osage 
Beach,  Missouri. 

For  Sale:  Central  San  Joaquin  Valley 
near  air  base.  700  seat  house  doing  good 
business,  priced  below  value.  Contact 
A.  D.  Ruff,  P.O.  Box  428,  Huron,  Cal- 
ifornia. Phone  WH  5-2125. 

Theatre  in  Northwest  lower  Michigan, 
resort  area.  Seats  350,  fully  equipped  and 
air-conditioned.  Attached  annex  rented 
year  around.  Full  price,  $25,000.  James 
Clouse,  Bear  Lake,  Michigan. 

For  Sale:  Modem  560-seat  conventional 
theatre,  drive-in,  300  speakers,  both  in 
year  around  operation.  White  and  colored 
patrons,  rich  farm  and  industrial  com- 
munity. Only  theatres  in  county.  Must 
sell  due  to  permanent  illness.  Contact 
Grand  Theatre,  Montezuma,  Ga. 


EQUIPMENT  REPAIR  SERVICE 

REPAIR  your  glass  reflectors  with 
GATORHIDE  permanently!  Unconditional- 
ly guaranteed!  $2.95  postpaid.  Gatorhide, 
P.O.  Box  71,  Joplin,  Missouri. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27”x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 


Chairs  rebuilt  in  your  theatre,  re-spac- 
mg,  sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


SAVE  ON  SEATS!  American,  Heywood, 
Ideal  chairs  from  $8.45.  Send-  for  Chair 
Bulletin.  S.O.S.,  602  W.  52nd,  New  York 
19. 


Theatre  Exhibitors:  Are  you  going  to  re- 
model? We  can  save  you  money.  We 
can  rebuild  your  own  chairs  or  we  can 
supply  you  with  many  thousands  of  late 
type  chairs,  the  most  durable  and  com- 
fortable chairs  that  can  be  made  today. 
Contact  us  before  buying.  Nick  Diack, 
Eastern  Seating  Co.,  138-13  Springfield 
Blvd.,  Springfield  Gardens,  N.Y.  LA  8-3696. 


BUSINESS  OPPORTUNITIES 

BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Warms,  tender- 
izes ana  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building, 
Nashville,  Tennessee. 


For  Rent  or  Sale:  24  fully  equipped 
Brunswick,  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  ' LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
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BOXOFFICE  ::  July  10,  1961 


29 


THE  BIG  BOX-OFFICE  ACTION 

FOR  THE  SUMMER  Allied  Artists! 


1 1 nut  | ...the  story  of 
‘Alexandra’... the  most 
beautiful  spy  since 
‘Mati  Hari'... using 
her  charms  on 
woman-hungry  G-I’s 
...to  steal  their 
secrets... to  set 
the  trap  that 

could  j&V 
n lose  (f  Jri 

S the  rfz 


war! 


Last  Summer  "Hill  to  eternity"..  .This  Summer... "ARMORED  COMMAND 


This  happy  wedding  party  scene  is  from  "The  Pleasure  of  His  Company,"  Paramount  release 
which  was  voted  the  June  BOXOFFICE  Blue  Ribbon  Award  as  the  best  picture  of  the  month, 
suitable  for  the  whole  family.  Starring  in  this  are  (standing,  I to  r):  Fred  Astaire,  Lilli  Palmer, 
Gary  Merrill  and  Charles  Ruggles;  (seated)  Debbie  Reynolds  and  Tob  Hunter.  . . . Page  21. 


SITS  THE  W5X 

w/rns  the  «m\ 

A Winner  Wherever  It  Runs— Ask  the 


Happy  Exhibitors  in: 


WASHINGTON,  D.  C. 
VIRGINIA 
WYOMING 
NORTH  CAROLINA 
IDAHO 

SOUTH  CAROLINA 
MARYLAND 
TENNESSEE 
UTAH 


20th  IS  ON 
THE  MOVE - 
SO  IS 
MISTY! 


starring 


Produced  by 


Directed  by 


Screenplay  by 


ROBERT  6.  RADNITZ- JAMES  B.  CLARK-TED  SHERDEMAN 


G N E maScoPE 
COLOR  by  DE  LUXE 


Based  on  the  book 
"MISTY  OF  CHINCOTEAGUE" 
by  Marguerite  Henry 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 


DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 
JESSE  SHLYEN.  ..  .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Editor;  Jesse  Shlyen,  Managing 
Editor;  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modern  TTieatre 
Section.  Telephone  CHestnut  1-7777. 

Editorial  Offices:  45  Rockefeller  Plaza, 
New  York  20,  N.  Y.  Donald  M.  Mer- 
sereau,  Associate  Publisher  & General 
Manager;  A1  Steen,  Eastern  Editor;  Carl 
Mos,  Equipment  Advertising.  Telephone 
COIumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager.  Tele- 
phone HOUywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
stein,  manager.  Telephone  DUnkirk  8-2286. 

London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 


The  MODERN  THEATRE  Section  Is  In- 
cluded in  the  first  Issue  of  each  month. 


Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlversity 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Guinan,  5927  Winton. 
Denver:  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Russ  Schoch,  Register-Tribune 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOodward  2-1144. 

Hartford:  Allen  M.  Wldem,  CH  9-8211. 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  98  St. 
Milwaukee:  Wm.  Nichol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Pittsburgh:  It.  F.  Klingensmlth,  516  Jean- 
ette, Wilklnsburg,  CHurchill  1-2809. 
Portland.  Ore.:  Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukis,  Loew’s  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
Ban  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  Hurley,  306  H.  St. 
N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayvlew  Ave.  Willowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 


Member  Audit  Bureau  of  Circulations 


Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 


1 7, 


DRAINS  ON  THEATRE  PATRONAGE 


THE  CURRENT  CONTENTION  in  Michigan 
over  the  competition  by  16mm  prints  of 
theatrical  films  being  shown  in  schools  and  other 
public  institutions  not  only  reopens  an  old 
wound,  but  brings  to  mind  other  drains  on 
theatre  patronage  which  producer-distributors 
have  encouraged,  to  say  the  least.  First  came 
the  sale  of  entire  backlogs  of  films  to  television 
from  inventories  of  pre-1948  product.  This, 
now,  is  being  followed  by  the  parcelling  out 
of  post-1948  releases  to  television,  some  of 
which  are  less  than  five  years  old.  Coming 
up  this  fall,  will  be  prime-time  telecasting  of 
the  biggest  of  some  of  these  virtually  current 
film  releases.  And  that  may  not  be  the  end, 
what  with  the  prospect  of  fresh,  new  product 
being  sold  to  pay  TV,  whenever  that  gets  into 
operation. 

The  sale  of  16mm  prints  is  not  new;  it’s  al- 
most as  old  as  the  industry  itself.  In  the 
early  days,  the  various  distributing  companies 
operated  their  own  so-called  nontheatrical  de- 
partments and,  often,  outright  competition  was 
created  between  schools  and  churches  with 
motion  picture  theatres.  This,  too,  was  used 
as  a method  whereby  an  exhibitor  was  “brought 
into  line,”  when,  for  whatever  reason,  he  refused 
to  buy  this  or  that  picture. 

Itinerant  operators  were  permitted  to  run 
about  the  country  with  portable  equipment  and 
set  up  a tent  or  storeroom  operation  or  show  pic- 
tures out  in  the  open  in  or  near  a shopping  area. 
This  was  not  illegal,  but  it  was  just  plain 
unfair  competition.  Gradually,  these  itinerants 
decreased  in  number  and  now,  are  almost  non- 
existent. But  they  have  been  replaced  by  a more 
organized  force — firms  that  specialize  in  the 
acquisition  of  “older”  films,  which  they  lease 
to  individuals  for  home  showings,  and  to  clubs, 
schools,  etc. 

Several  of  the  major  production-distribution 
companies  refrained  from  making  their  product 
available  to  these  firms,  realizing  that  by  so 
doing  they  were  cutting  into  their  own  incomes 
from  their  basic  and  largest  sources — the  legiti- 
mate movie  houses.  But  this  considerateness 
seems  to  have  been  dispelled  and  16mm  film 
showings  have  become  more  widespread  than 
ever. 

Some  of  the  producer-distributors  have  con- 
tended that  this  is  not  a flagrant  form  of  com- 
petition; that  these  films,  though  some  are 
only  a year  or  two  old,  have  played  off  their 
theatrical  possibilities.  But  that’s  not  altogether 
true.  Many  of  these  films  have  not  been  played 
by  hundreds  of  theatres;  some  of  them  would 
do  better  on  a re-run  than  they  did  initially, 
because  of  new  popularity  of  some  of  the  stars; 


and,  with  the  product  shortage,  there  would  be 
a demand  for  even  the  more  modest  pictures, 
if  only  as  dual-bill  fare. 

In  the  Detroit  exchange  area,  there  is  report 
of  instances  where  exhibitors  have  sought  certain 
pictures  from  the  exchanges,  only  to  find  them 
unavailable,  because  they  had  been  sold  to  some 
club,  school  or  other  so-called  nontheatrical 
institution.  In  Texas,  too,  the  practice  of  making 
comparatively  recent  theatrical  film  releases 
available  to  other  than  regular  theatres  has  been 
protested.  And  it  is  prevalent  elsewhere. 

Some  of  these  bookings  may  bring  good 
prices,  perhaps  even  higher  than  might  be  de- 
rived from  a theatre.  But,  when  it  is  considered 
that  the  whole  rental  fee  does  not  go  to  the 
producer-distributor — that  it  is  shared  on  some 
basis  wih  the  outfit  that  has  the  nontheatrical 
distribution  rights,  theatre  rentals  might  be  as 
much  or  more.  But,  even  if  they  were  less, 
doesn’t  the  producer-distributor  owe  some  al- 
legiance to  his  customers  of  long-standing?  Is 
it  not  in  his  best  interests  that  he  preserve  the 
institution  of  the  motion  picture  theatre;  that 
he  keep  alive — and  profitable — this  foundation 
stone  in  the  industry  structure?  Even  to  the 
smallest  pebble  among  them? 

If  the  distributor’s  deal  with  a nontheatrical 
outfit  is  on  a sharing  basis,  wouldn’t  he  be 
better  off  to  do  the  sharing  with  his  principal — 
and  rightful — customers?  At  least,  he  would  be 
helping  to  build  for  the  future;  to  maintain 
this  theatre  and  that  as  an  outlet  for  each  suc- 
ceeding year’s  new  product. 

But,  we  wonder  if,  in  this  quick-buck  era,  very 
much  thought  is  given  to  the  tomorrows  for 
this  industry!  We  hear  a lot  of  talk  about 
confidence  in  the  future  and  the  evidences  of 
such  confidence  by  greater  investment  in  new 
product  or  more  product  are  encouraging.  But 
the  reassurances — the  tangible  reassurances — 
that  this  confidence  is  solid  to  the  core  seem  to 
be  found  wanting. 

Each  time  a competitive  factor  is  set  up — 
and  especially  when  it  is  fed  by  the  industry  it- 
self with  its  own  product — the  theatre  branch  of 
this  business  is  struck  a blow — and  the  rest  of 
the  industry,  in  turn,  also  feels  it.  For,  through 
the  theatres,  virtually  all  branches  of  this  busi- 
ness derive  their  greatest  source  of  income. 

How  many  times  have  we  heard  that 
PRODUCT  is  the  answer  to  all  of  this  industry’s 
problems?  Yet,  what  is  done  to  preserve  that 
product,  to  provide  its  need  to  the  fullest  and 
to  achieve  its  utmost  potential — from  within 
the  industry? 


JULY 
Vol.  79 


19  6 1 
No.  13 


TOA  Stand  on  16mm  Films  Draws  Protest 


Detroit  Exhibitors  Assail 
Distribution  Policies 


By  H.  F.  REVES 

DETROIT — The  defense  of  distributors’ 
policies  in  releasing  virtually  current  fea- 
ture attractions  for  16mm  distribution  by 
TOA.  as  published  in  the  trade  press  a few 
days  ago,  stirred  some  shock  reactions 
here.  The  TOA  statements  took  the  view 
that  the  alleged  threat  of  16mm  competi- 
tion constitutes  no  real  problem,  and  point- 
ed to  the  clause  supposed  to  be  a standard 
part  of  all  major  16mm  contracts,  that 
any  such  prints  cannot  be  shown  in  com- 
petition with  the  established  theatrical 
outlets. 

The  typical  local  reaction  may  be 
epitomized  in  the  word  of  one  filmite, 
"phooey!”  The  feeling  is  simply  that  TOA 
cannot  be  aware  of  what  is  going  on  in 
the  industry,  and  localites  have  turned  in 
the  evidence  in  the  past  few  days  to  back 
up  their  vigorous  and  indignant  dissent. 

PROBLEM  FOR  MANY  YEARS 

The  use  of  relatively  recent  16mm  fea- 
tures in  direct  competition  to  theatrical 
exhibitors  is  a problem  theatres  have  met 
here  for  years.  Typical  was  the  flareup, 
reported  in  detail  in  these  columns  three 
months  ago,  when  Wayne  State  Univer- 
sity showed  such  recent  attractions  as 
“Pillow  Talk”  and  others,  and  boosted 
attendance  by  full-page  ads  in  the  college 
newspaper.  This  situation  was  especially 
obnoxious  to  exhibitors  because  the  school 
is  supported  entirely  by  tax  dollars,  and 
theatremen  felt  they  were  being  taxed  to 
pay  for  their  own  opposition.  The  Univer- 
sity had  an  apparently  reasonable  line 
of  defense,  on  the  general  ground  that  the 
films  were  being  shown  to  college  students 
and  not  to  the  general  public,  and  further 
rationalization  that  showing  such  good 
recent  films  introduced  Hollywood  pictures 
to  a younger  generation  that  was  out  of 
the  habit  of  going  to  the  movies  regularly. 

But  no  conceivable  educational  excuse 
applies  to  the  several  programs  of  new 
pictures  being  shown  free  to  the  public  by 
public  authorities  at  the  expense  of  tax- 
payers, as  gathered  in  the  few  days  since 
the  TOA  “whitewash”  statement,  with  the 
cooperation  of  filmites. 

EXAMPLES  IN  TERRITORY 

Dates,  backed  by  newspaper  announce- 
ments and  advertisements,  show  that 
municipally  operated  agencies  are  offering 
free  shows  to  the  public  in  direct  competi- 
tion with  taxpaying  theatres.  Two  examples 
will  show  what  is  going  on  in  this  territory, 
filmites  here  think,  and  prove  that  TOA  is 
out  of  contact  with  what  is  actually  hap- 
pening : 

1.  At  Oak  Park,  a middle  class  or  better 
north  end  suburb,  with  a number  of  well 
known  Detroit  showfolk  among  its  inhab- 
itants, the  city  government  is  offering 
free  movies  every  Tuesday  at  the  ice  rink 
in  the  city  park.  Typical  bookings  of  films 
still  current  are  three  Buena  Vista  releases 
— June  27,  “Third  Man  on  the  Mountain”; 


July  25,  “Tonka”;  August  8,  “Toby  Tyler.” 
In  addition,  Universal  - International’s 
“Snow  Queen”  is  dated  for  August  1. 

2.  Turning  to  the  nearby  upstate  city  of 
Pontiac,  the  Parks  and  Recreation  Depart- 
ment has  an  ambitious  program  of  show- 
ing pictures  on  Tuesdays  at  Oakland  Park 
and  on  Wednesdays  at  Murphy  Park,  for 
free.  Typical  bookings  include  three  from 
Columbia — “Cowboy,”  “Have  Rocket,  Will 
Travel”  and  “Stop,  Look  and  Laugh” — and 
again  a trio  from  Buena  Vista — “Third 
Man  on  the  Mountain,”  “African  Lion,” 
and  “Living  Desert.” 

Adding  fuel  to  the  fire  is  the  fact  that 
exhibitors  find  themselves  unable  to  get  the 
same  pictures  for  their  own  theatres — and 
then  find  these  public  bodies  presenting 
them  at  public  expense. 

Among  remedies  proposed  are : 

1.  Suits  against  the  municipal  authorities 
for  breach  of  contract  and  unfair  com- 
petition. 

2.  A possible  tax  strike,  refusing  to  pay 
taxes  until  the  competitive  situation  is 
clarified. 

3.  Action  through  exhibitor  organizations 
to  secure  firmer  protection  of  established 
theatres. 

4.  Damage  suits  against  distributors  who 
fail  to  police  their  own  “noncompetition” 
clauses  in  16mm  exhibition  contracts. 

5.  Informal  action  to  place  the  entire 
product  of  distributors  whose  product  shows 
up  in  such  16mm  competition  upon  an  “un- 
fair” list  or  its  equivalent — something  like 
a boycott  of  offending  companies  on  a ter- 
ritorywide basis  where  it  could  be  made 
really  effective. 

Illinois  Censorship  Bill 
Dies  in  Committee 

SPRINGFIELD,  ILL.— A major  victory 
was  won  by  the  industry’s  anti-censorship 
groups  last  week  when  the  Illinois  legis- 
lature adjourned  without  taking  action  on 
the  censorship-classification  measure  pro- 
posed by  Sen.  Frank  Ozinga  of  Evergreen 
Park,  111. 

An  exhibitor  campaign  of  many  weeks 
was  led  by  George  Kerasotes  of  Spring - 
field  and  David  Wallerstein  of  Balaban  & 
Katz  Theatres,  Chicago,  to  help  defeat  the 
bill. 

The  proposed  measure  by  Senator  Ozinga 
did  not  get  beyond  the  executive  commit- 
tee of  the  Illinois  Senate.  The  measure 
would  have  provided  for  a three-man  board 
of  censorship,  with  power  to  bar  showings 
in  Illinois  of  any  films  deemed  obscene, 
and  with  the  right  to  classify  films  as  un- 
suited for  those  under  17  years  of  age.  In 
addition  to  fees  for  reviewing  pictures  by 
the  censors,  an  annual  fee  of  $5  for  all  who 
“sell,  lease  or  use”  films  in  Illinois  was 
provided. 

The  Illinois  legislature  also  adjourned 
without  making  laws  of  bills  seeking  a 
sales  tax  and  a tax  on  rentals  of  films 
used  on  TV  stations. 


Audio-Visual  Groups 
To  Discuss  16mm 

DETROIT — Competition  of  16mm  the- 
atrical type  features  with  established  ex- 
hibitors will  be  a major  item  on  the  agenda 
at  the  16mm  workshop  session  at  Indiana 
University  during  the  week  of  July  16  and 
the  National  Audio-Visual  convention  at 
the  Morrison  Hotel  in  Chicago  on  July  24. 
This  development,  following  several  months 
of  quiet  activity  by  National  Allied,  will  be 
presented  by  Alan  B.  Twyman,  former  Na- 
tional Audio-Visual  president,  at  both 
meetings. 

This  action  follows  a conference  this 
week  at  the  Allied  States  headquarters 
between  Twyman  and  Milton  H.  London, 
Allied  executive  director,  designed  to  find 
a solution  to  the  problems  of  competition 
between  16mm  and  35mm  exhibition.  While 
the  basic  contracts  given  by  the  major  pro- 
ducers provide  for  a series  of  protective 
clauses,  London  has  spearheaded  activity 
in  recent  months  to  stop  such  competition, 
which  is  found  to  be  intensive  in  the  Mid- 
west, in  sharp  contrast  to  the  recent  view 
officially  expressed  by  TOA  that  16mm 
competition  is  not  important. 

London’s  office  has  accumulated  a siz- 
able file  of  reported  violations  of  occa- 
sions where  16mm  has  competed  with 
established  theatres  despite  the  contracts, 
including  advertising  of  current  attractions 
and  stars  to  the  public,  at  very  slight  or  no 
admission  fees. 

“Especially  irritating  to  the  theatre 
owner  is  the  fact  that  some  of  these  fea- 
tures have  been  temporarily  withdrawn 
from  35mm  release,”  London  said.  “Other 
features  being  advertised  for  nontheatrical 
kiddy  shows  are  not  available  to  the  regu- 
lar theatre  for  Saturday  matinees.” 

A program  of  policing  16mm  showings 
which  would  enforce  present  contract  re- 
quirements appeared  adequate  to  secure 
satisfactory  conditions  for  the  industry,  to 
both  London  and  Twyman.  Three  guide- 
posts  to  procedure  were  agreed  upon: 

1.  16mm  bookings  should  not  be  com- 
petitive to  established  theatres. 

2.  Any  16mm  films  sold  to  the  public 
through  advertising  is  unfair  competition. 

3.  16mm  showings  become  unfair  when 
tickets  are  sold,  press  releases  given  to 
newspapers,  the  public  invited  to  attend, 
and  posters  and  other  advertising  used  to 
notify  the  public  of  title,  date,  admission 
charges  and  other  data. 

Twyman  assured  London  that  “16mm 
distributors  in  general  are  not  aware  of 
the  problems  involved  when  prints  are 
used  to  compete  with  established  motion 
pictures.  I am  certain  that  much  can  be 
done  within  our  own  industry  to  avoid 
situations  competitive  with  theatres,  with- 
out harming  our  own  interests.” 


Robert  Preston  to  Tour 

HOLLYWOOD — Robert  Preston,  star  of 
Warner  Bros.  “The  Music  Man,”  will  em- 
bark on  a tour  of  key  cities  on  behalf  of 
the  film.  He  will  visit  exhibitors  and  meet 
the  press  in  several  western,  midwestern 
and  eastern  cities,  as  well  as  Indiana  where 
he  is  himself  a theatre-owner  and 
exhibitor. 


4 


BOXOFFICE  ::  July  17,  1961 


20th-Fox  to  Conduct  Showmanship 
Seminars  in  Each  Exchange  City 


See  Plentiful  Product 
For  Marketing  Plan 

NEW  YORK — Although  the  sales  man- 
agers of  the  major  companies  have  not 
given  their  official  blessings  to  the  proposed 
“salesmanship  crusade,”  a cooperative  mar- 
keting plan,  indications  are  that  they  will 
go  along  with  the  idea,  which  first  was  pre- 
sented at  the  last  meeting  of  the  Council 
of  Motion  Picture  Organizations’  executive 
committee. 

H.  H.  “Hi”  Martin,  Universal’s  sales 
chief  and  chairman  of  the  distribution 
committee  of  the  Motion  Picture  Ass’n  of 
America,  held  a meeting  of  his  group  and 
discussed  all  angles  of  the  plan.  It  was 
noted  that  there  was  sufficient  potential 
product  from  all  companies  to  put  the  pro- 
ject on  the  road  and  that  the  sales  heads 
would  cooperate. 

The  selected  pictures  would  not  be  in  the 
so-called  blockbuster  class  but  would  be 
good  “A”  pictures  with  strong  audience  ap- 
peal. It  was  pointed  out  that  exhibitors 
were  not  likely  to  invest  in  an  ordinary  or 
“B”  film. 

Under  the  plan,  the  companies  would 
pool  their  best  merchandising  formulas  and 
correlate  them  into  a basic  program.  The 
best  of  the  approaches  then  would  be  pre- 
sented to  exhibitors  at  forums  in  approxi- 
mately 50  cities.  COMPO  has  agreed  to 
advance  $10,000  to  get  the  plan  started. 

The  MPAA’s  advertising  and  publicity 
directors  committee  already  has  approved 
the  project,  with  revisions  in  the  original 
concept.  That  committee  and  the  sales 
managers  will  meet  with  a COMPO  group 
after  the  sales  managers  give  their  formal 
okay. 


5 New  England  States  Free 
Of  Minimum  Wage  Bills 

BOSTON — Five  New  England  states 
escaped  minimum  wage  changes  this  year, 
a victory  for  motion  picture  theatres,  Frank 
C.  Lydon,  executive  secretary  of  Allied 
Theatres  of  New  England,  reported  to  the 
membership. 

In  Massachusetts,  a $1 ,15-$1 .25  bill,  con- 
taining a special  $1  rate  for  ticket-sellers, 
ticket-takers  and  ushers  passed  both 
branches  but  was  vetoed  by  the  governor. 

In  Rhode  Island,  $1.15-$1.25  bills  were 
killed  in  committee. 

In  Maine,  all  bills  filed  referred  to  ex- 
emptions or  extensions  of  law,  not  to  rates. 
Status  quo  was  maintained  for  theatres. 

New  Hampshire  killed  $1.15  and  $1.25 
bills  in  committee. 

All  of  these  states  have  prorogued  for 
1961. 

Vermont,  however,  is  still  in  session. 
There,  $1.15  and  $1.25  bills  were  opposed 
before  the  committee  by  Lydon,  and  the 
bills  were  killed  in  committee. 


Jack  Warner  Jr  Completes 
First  Independent  Film 

HOLLYWOOD  — "Brushfire,”  made  in- 
dependently by  producer-director  Jack 
Warner  jr.  under  the  banner  of  Obelisk 
Films,  has  been  completed,  costarring  John 
Ireland  and  Jo  Morrow.  Two  more  stories 
by  Irwin  Blacker  are  scheduled  for  pro- 
duction in  the  future  by  young  Warner. 


20th-Fox  International 
Sales  Meet  Postponed 

New  York — The  20th  Century-Fox 
international  sales  meeting,  scheduled 
to  be  held  at  the  company’s  Beverly 
Hills  studio  July  24-28,  has  been  post- 
poned— to  a much  later  date,  according 
to  Spyros  P.  Skouras,  president; 
Murray  Silverstone,  20th  International 
president,  and  Glenn  Norris,  general 
sales  manager. 

The  meeting  will  be  rescheduled 
when  the  delegates  can  be  afforded  the 
opportunity  of  seeing  the  first  rough 
cut  screening  of  Joseph  L.  Mankie- 
wicz’  “Cleopatra,”  the  Todd-AO  pro- 
duction starring  Elizabeth  Taylor, 
which  is  scheduled  to  start  filming  in 
Rome  and  Egypt  September  18. 


Expect  Big  Attendance 
At  TOA  Convention 

NEW  YORK — If  current  indications  are 
any  criterion,  the  New  Orleans  convention 
of  Theatre  Owners  of  America  October  8- 
13,  is  going  to  break  all  records  for  at- 
tendance, according  to  George  Roscoe,  di- 
rector of  exhibitor  relations  for  the  or- 
ganization. 

Roscoe  told  Boxoffice  that  in  his  travels 
around  the  country,  he  found  that  there 
was  more  interest  in  the  forthcoming  con- 
vention than  in  any  previous  get-together. 
Most  of  the  exhibitors  he  had  visited  told 
him  that  they  expected  to  attend  and  that 
many  theatremen  in  Montana  were  asking 
him  the  best  way  to  get  to  New  Orleans. 

The  TOA  official  said  that  he  had  found 
business  conditions  in  tune  with  industrial 
and  economic  situations  in  various  parts 
of  the  country.  In  industrial  centers  where 
conditions  were  less  favorable,  theatre  at- 
tendance reacted  accordingly,  Roscoe  said. 
He  noted  that  while  patronage  had  picked 
up  since  schools  had  closed  for  the  sum- 
mer, the  pickup  was  not  as  strong  in  the 
New  England  and  some  Midwest  areas  as 
had  been  contemplated. 

Roscoe  said  most  exhibitors  were  opti- 
mistic over  the  product  outlook  which 
looked  good  and  that  any  falloff  in  busi- 
ness was  not  due  to  the  available  pictures. 
He  said  exhibitors  were  not  complaining 
or  “groaning”  over  business  because  they 
felt  it  didn’t  do  them  any  good.  Most  of 
them  are  exploring  new  channels  of  show- 
manship and  are  “plugging”  to  keep  busi- 
ness at  a profitable  level,  he  said. 


First  #Carry  On'  Musical 

HOLLYWOOD — The  first  musical  in  the 
successful  “Carry  On”  series  of  English 
comedies  is  being  planned  by  producer 
Peter  Rogers.  Titled  “Carry  On,  Girls,” 
the  story  is  an  original  by  Kevin  Roberts 
and  will  follow  Rogers’  current  “What  a 
Carry  On.”  “Carry  On,  Girls”  is  slated  to 
roll  next  March,  with  Patti  Page  and 
Frankie  Vaughn  penciled  in  for  starring 
roles. 


NEW  YORK — A program  of  key  city  dis- 
tributor-exhibitor education  meetings  de- 
signed to  acquaint 
exhibitors  with  cur- 
rent and  future  20th 
Century-Fox  product 
has  been  created  by 
Glenn  Norris,  gen- 
eral sales  manager. 

A 12-man  sales  team 
has  been  appointed 
to  function  as  infor- 
mation “trail  blazers” 
in  each  of  the  com- 
pany’s exchange  cen- 
ters in  the  United 
States  and  Canada. 

In  each  of  the  branch  meetings,  the 
regional  delegates  will  lay  out  product 
seminars,  screening  programs,  promotional 
aids  and  every  available  tool  for  exhibi- 
tion’s use  in  selling  20th-Fox  pictures, 
Norris  said. 

C.  G.  PANTAGES  HEADS  PROJECT 

Clayton  G.  Pantages,  a member  of  the 
company’s  sales  cabinet,  has  been  ap- 
pointed national  supervisor  of  the  project. 
Under  his  direction,  the  11  regional  sales 
captains  will  hold  local  level  meetings  in 
each  exchange  with  the  branch  manager, 
salesmen  and  booking  staff  who,  in  turn, 
will  conduct  “showmanship  seminars”  with 
exhibitors  on  the  1961  lineup  of  pictures. 

In  laying  out  the  information  coverage, 
Norris  stressed  that  the  aim  of  the  re- 
gional seminars  was  to  relay  the  product 
account  to  all  exhibitors,  whether  inde- 
pendent or  circuits. 

The  11  members  of  the  team  which  Pan- 
tages will  direct  and  their  cities  are  as 
follows:  Kenneth  Lloyd,  Salt  Lake  City, 
Los  Angeles,  San  Francisco  and  Denver; 
William  A.  Briant,  New  Orleans,  Dallas, 
Jacksonville  and  Atlanta;  Sam  E.  Dia- 
mond, Philadelphia,  Washington,  Char- 
lotte and  New  York;  Nat  Rosen,  Pitts- 
burgh, Cleveland  and  Detroit;  A1  Levy, 
Boston,  New  Haven,  Albany  and  Buffalo; 
Charles  F.  Powers  jr.,  Seattle  and  Port- 
land; Morton  W.  Levy,  Minneapolis,  Des 
Moines,  Omaha  and  Milwaukee;  Jack 
Eckhart,  Chicago,  Indianapolis  and  Cin- 
cinnati; Joseph  R.  Neger,  Kansas  City, 
Oklahoma  City,  Memphis  and  St.  Louis; 
Dawson  Exley,  Vancouver,  Winnipeg  and 
Calgary,  and  Philip  Geller,  Toronto,  Mon- 
treal and  St.  John. 

EINFELD  TELLS  OF  PLANS 

At  a meeting  of  the  sales  team,  Charles 
Einfeld,  vice-president,  elaborated  on  the 
distinctive  advertising,  publicity  and  ex- 
ploitation campaigns  that  will  back  all 
of  the  company’s  new  attractions. 

The  seminars  will  cover  “Misty,”  “Voy- 
age to  the  Bottom  of  the  Sea,”  “Francis 
of  Assisi,”  “Marines  Let’s  Go,”  “The 
Hustler,”  “The  Innocents,”  “Bachelor 
Flat,”  “The  Second  Time  Around,”  “The 
Comancheros,”  “Satan  Never  Sleeps”  and 
“Tender  Is  the  Night.” 


30  Films  for  Vancouver  Festival 

VANCOUVER — Thirty  features  will  be 
shown  at  the  fourth  Vancouver  Film 
Festival,  July  10-22. 


Glenn  Norris 


BOXOFFICE  ;:  July  17,  1961 


5 


It  Was  Fifty  Years  Ago  This  Summer 
That  Zukor  Took  Production  Plunge 


By  AL  STEEN 

NEW  YORK — This  summer  has  a par- 
ticular significance  for  Adolph  Zukor.  It 
was  just  about  this  time  50  years  ago  1911, 
to  be  exact — that  the  dean  of  the  motion 
picture  industry  took  his  first  plunge  into 
production,  although  he  had  been  in  the 
amusement  business  in  one  form  or  another 
since  1903. 

In  his  office  in  the  Paramount  Bldg,  the 
other  day,  Zukor  reminisced  about  the  past 
and  took  a long  and  optimistic  view  of  the 
future.  At  the  age  of  88,  Zukor  can  lecall 
incidents  of  50  and  60  years  ago  with  ease. 


PUSHED  FOR  LONGER  FILMS 

Along  about  1910,  Zukor  recalled,  he  saw 
the  end  of  the  one  and  two-reel  pictures 
and  he  was  confident  that  pictures  in  four 
or  five  reels  could  hold  audiences  if  the 
films  were  well  made.  His  contemporaries 
scoffed  at  the  idea  and  he  got  very  little 
support  in  his  belief.  He  was  associated  in 
the  theatre  business  with  Marcus  Loew  at 
the  time. 

A year  later,  he  got  the  opportunity  to 
test  his  theory,  Zukor  said.  An  English  film 
distributor  was  in  the  United  States  on 
business  and  he  met  Zukor.  The  visitor  told 
Zukor  that  Sarah  Bernhardt  was  scoring  a 
big  success  on  the  stage  in  Europe  in 
“Queen  Elizabeth’’  and  that  he  was  sure 
she  could  be  obtained  for  a film  version. 
Zukor  asked  how  much  it  would  cost  and 
was  told  that  Miss  Bernhardt,  the  rights  to 
the  play  and  the  production  would  come 

to  $40,000.  „ _ , 

“I  agreed  to  put  up  the  money,  Zukoi 
said,  “and  I also  got  the  Western  Hemis- 
phere distribution  rights.  The  picture  went 
into  production  late  in  the  summer  and  it 
was  the  first  real  feature— four  reels  in 
length.” 

Zukor  said  he  could  not  take  credit  as 
producer,  but  if  he  hadn  t advanced  the 
money,  the  picture  never  would  have  been 
made.  So,  in  a sense,  he  said,  “I  was  a 
producer  and  that  started  me  off. 

“Queen  Elizabeth”  was  released  in  the 
United  States  the  following  year,  1912,  and 
was  an  immediate  success  and  also  proved 
that  audiences  would  sit  through  a four- 
reel  picture. 


FUTURE  STILL  CHALLENGING 

Those  pioneering  days  were  exciting,  but 
the  future  is  just  as  challenging  and  ex- 
citing, Zukor  said.  Every  company  is 
striving  for  perfection  in  production  and  it 
is  that  desire  for  perfection  that  has 
boosted  production  costs,  he  stated.  Per- 
fection cannot  be  achieved  by  pinching 
pennies  and  trying  to  turn  out  a picture  at 
half  that  is  needed,  he  added.  A picture 
based  on  a weak  story  and  inferior  cast  of- 
fers no  incentive  for  patronage,  Zukor  said. 

Zukor  expressed  confidence  that  every 
company  will  turn  out  good  pictures  that 
will  bring  back  the  appeal  that  films  once 
had  for  the  public.  He  said  only  about  15 
per  cent  of  the  public  now  goes  to  the 
motion  picture  theatres  and  something 
must  be  done  to  reach  that  other  85  per 
cent.  Zukor  indicated  that  Telemeter 
might  be  the  answer  because,  if  the  people 
will  not  go  out  to  see  a picture,  then  a de- 
sirable picture  must  be  brought  to  the 
homes. 

Effective  advertising  is  more  important 


ADOLPH  ZUKOR 


today  than  ever  before,  Zukor  said.  He 
stressed  the  value  of  tradepaper  advertis- 
ing in  acquainting  the  exhibitors  with 
forthcoming  product  and  the  value  of 
other  media  to  sell  the  public.  An  adver- 
tising campaign  should  be  just  as  forceful 
as  the  picture  it  is  selling,  he  said. 

The  motion  picture  business  is  far  from 
being  dead,  as  some  skeptics  try  to  paint  it, 
the  Paramount  board  chairman  declared. 
Films  still  are  the  public’s  favorite  enter- 
tainment medium  and  the  industry  will 
continue  to  grow.  The  potentials  are  as 
big,  if  not  bigger,  than  they  ever  were,  he 
asserted. 

In  the  50  years  that  Zukor  has  been  in 
motion  pictures  he  has  seen  many  ups  and 
downs,  dark  periods  and  bright  periods, 
but  every  depressive  span  has  been 
weathered  and  the  industry  always  bounced 
back.  It  will  continue  to  do  so,  he  said. 

Hartford  TV  Delayed 
Until  July  1, 1962 

WASHINGTON — An  extension  has  been 
granted  by  the  Federal  Communications 
Commission  to  July  1,  1962,  when  RKO- 
Phonevision  must  start  servicing  cus- 
tomers with  pay  television  to  keep  the 
three-year  test  license  it  has  been  awarded 
in  the  Hartford,  Conn.,  area.  Before  the 
postponement  the  company  had  planned  to 
begin  actual  operations  next  month. 

A cause  for  the  deferment  was  that  the 
company  appealed  to  the  FCC  on  the 
ground  that  long  delays  in  obtaining  its 
license  had  forced  manufacturers  to  re- 
study costs  of  the  production  of  the  neces- 
sary scrambling  and  unscrambling  equip- 
ment, and  the  producers  were  not  able  to 
make  firm  commitments  on  delivery  dates 
until  mid-1962. 

A lawsuit  filed  in  the  federal  courts  by 
Connecticut  motion  picture  exhibitors, 
challenging  the  validity  of  the  experi- 
mental license  granted  RKO  Phonevision 
by  FCC,  also  had  a bearing  in  the  delay. 
Hearing  of  the  case  is  expected  during  the 
fall  session  of  the  U.  S.  district  court  for 
the  District  of  Columbia. 


LIPPERT  TELLS  EXHIBITORS: 

Exclusiveness  Is  Key 
To  Patronage  Revival 

HOLLYWOOD— “What  is  the  key  factor 
that  will  bring  people  and  keep  them  com- 
ing to  the  boxoffice?  Exclusiveness!”  That 
is  what  Robert  L.  Lippert,  prominent  inde- 
pendent producer  whose  products  are  re- 
leased by  20th  Century-Fox,  recently  told 
a luncheon  meeting  of  exhibitors  at  a 
studio  luncheon. 

“We  must  offer  the  public  what  they 
cannot  possibly  get  in  any  other  medium — 
television  particularly.  We  must  make 
them  see  that  they  are  missing  something 
if  they  don’t  see  each  film  that  emerges 
from  our  studios.  This  calls  for  original 
thinking  in  the  way  of  distribution  and 
exhibition,  as  well  as  production. 

“When  the  public  realizes  it  is  getting 
something  special — something  not  obtain- 
able in  any  other  way,  they  will  unques- 
tionably go  straight  to  the  boxoffice.  Stars 
who  have  made  few  or  no  appearances  on 
television — Cary  Grant,  Marlon  Brando, 
Bill  Holden,  Burt  Lancaster,  Marilyn 
Monroe,  John  Wayne,  Rock  Hudson — 
maintain  their  positions  at  the  top,  their 
boxoffice  pull  intact,  because  of  exclusive- 
ness,” said  Lippert. 

“Contrast  the  stars  who  do  make  regular 
appearances  on  television.  They  have  be- 
come so  familiar  to  the  public,  their  names 
have  little  draw.  This  is  demonstrated  by 
examining  the  fate  of  several  films  built 
around  TV  personalities,  such  as  Liberace. 
Despite  Liberace’s  enormous  popularity,  few 
people  chose  to  pay  to  see  on  a big  screen 
what  they  could  see  on  a little  screen  every 
night  for  nothing. 

“One  of  the  assets  in  this  new  phase  of 
motion  pictures  is  the  great  and  glowing 
international  character  of  filmmaking.  Not 
only  are  we  ranging  the  world  for  stories 
and  the  places  to  make  them,  but  never  be- 
fore has  the  overseas  boxoffice  been  so 
important.  An  example  is  “Sons  and 
Lovers”  by  English  novelist  D.  H.  Lawrence, 
filmed  in  London  at  the  boyhood  home  of 
Lawrence  near  Nottingham.  Long  con- 
sidered a classic,  “Sons  and  Lovers”  ap- 
peals to  people  of  all  countries,  as  the  emo- 
tional problems  are  universal.  There  is  a 
good  sound  commercial  reason  for  taking 
our  projects  of  sufficient  maturity  and 
emotional  universality  to  all  the  cultures 
of  the  world,”  Lippert  concluded. 


Frank  Myers  Is  Dead; 

With  Wometco  Since  '28 

MIAMI  — Francis  (Frank)  Howard 
Myers,  50,  director  of  purchasing  for 
Wometco  Enterprises,  Inc.,  died  Monday 
(10)  of  a heart  attack.  Myers  was  found 
in  his  parked  automobile  on  Byron  avenue 
at  75th  street  on  Miami  Beach.  He  had 
been  with  Wometco  since  1928  and  been 
director  of  purchasing  since  1945.  He 
served  with  the  U.  S.  Coast  Guard  during 
1942-45. 

Myers  is  survived  by  his  wife,  Jennie, 
three  children,  his  sister,  Helen  Strickland 
and  brother,  Lt.  Richard  Myers  of  the 
Miami  Police  Department.  Funeral  services 
were  held  Wednesday. 


6 


BOXOFFICE  ::  July  17,  1961 


I 


I 


A Story  of  The  Christ- The  Glory  of  His  Spoken  Words 


At 

S Vi 

FiK 

155 

**  £ 

«TXi 

& 

Metro-Go/dwyn-Mayer  presents  Samuel  Bronstons  Production 


FILMED  IN 


LOS  ANGELES  Egyptian  theatre 
October  18 

CHICAGO  MICHAEL  TODD  THEATRE 
October  18 
BOSTON  SAXON  THEATRE 
October  25 

TORONTO  UNIVERSITY  THEATRE 
October  25 

SAN  FRANCISCO  coronet  theatre 

November  1 

DETROIT  UNITED  artists  theatre 
November  1 

MONTREAL  alouette  theatre 
November  1 

WASHINGTON.  D.  C.  Warner  theatre 

November  1 

MINNEAPOLIS  academy  theatre 
November  8 

KANSAS  CITY  capri  theatre 

November  8 

PITTSBURGH  Warner  theatre 
November  8 

DENVER  DENHAM  THEATRE 
November  8 

CLEVELAND  ohio  theatre 
November  15 

BALTIMORE  towne  theatre 
December  20 

SEATTLE  blue  mouse  theatre 
December  20 

PORTLAND.  ORE.  MUSIC  BOX  THEATRE 
December  20 

ST.  PETERSBURG,  FLA.  centre  theatre 
December  20 

INDIANAPOLIS  lyric  theatre 
December  20 

SALT  LAKE  CITY  center  theatre 
December  20 

VANCOUVER.  B.C.  Stanley  theatre 
December  20 

BUFFALO  TECK  THEATRE 

Decern  ber  20 

DALLAS  TOWER  THEATRE 
November  15 

MILWAUKEE  strand  theatre 
December  20 
HOUSTON  tower  theatre 
December  20 

PHILADELPHIA  boyd  theatre 
October  25 

King  of  Kings  will  also  open  soon  in  the  following 
CINCINNATI  • ATLANTA  • MIAMI  BEACH 
OKLAHOMA  CITY  • OMAHA 
NEW  ORLEANS  • ST.  LOUIS 

EUROPEAN  PREMIERE 

LONDON.  November  15 

FAR  EAST  PREMIERE 

TOKYO.  November  22 


A Story  of  The  Christ — The  Glory  of  J I is  Spoken  Words 


Metro-Goldwyn- Mayer  presents  Samuel  Bronstons  Production 


TECHNICOLOR® 


Filmed  in  70  MM  SUPER  TECHNIRAMA 


CO-STARRING 

JEFFREY  HUNTER  • SIOBHAN  McKENNA  • HURD  HATFIELD  • RON  RANDEEL  • VIVECA  LINDFORS 
RITA  GAM  • CARMEN  SEVILLA  • BRIGID  BAZLEN  • HARRY  GUARDINO  • RIP  TORN 


WITH  AND 

FRANK  THRING  • GUY  ROLFE  • MAURICE  MARSAC  • GREGOIRE  ASEAN  • ROBERT  RYAN 

as  John  the  Baptist 


Screen  Play  by  PH  I LIP  YORDAN  * Directed  by  N I C H 0 LA  S RAY  • Produced  by  SAMUEL  BRONSTON 


Music  by  MIKLOS  ROZSA 


IN  U.S.A. 


Differs  With  Murrow 
On  Films  Overseas 

HARTFORD — Under  the  heading,  “Mur- 
row on  Movies,”  The  Hartford  Courant, 
morning  newspaper  here,  commented 
editorially: 

“When  Edward  R.  Murrow  took  over  as 
director  of  the  United  States  Information 
Agency  he  must  have  known  that  he  was 
stepping  into  a tough  spot.  Nearly  every 
one  of  his  predecessors,  some  of  them  agile 
operators,  has  found  himself  in  hot  water 
at  one  time  or  another.  One  of  the  diffi- 
culties is  that  the  men  who  must  be  satis- 
fied, Congressmen,  are  not  always  highly 
intelligent,  prejudice-free,  and  sophisti- 
cated. Those  who  have  tried  to  display 
American  modern  art  abroad  have  learned 
the  sting  of  the  Congressional  wasp. 

“In  a recent  interview  Mr.  Murrow  indi- 
cated that  he  knew  he  was  treading  on 
dangerous  ground  when  he  asked  movie 
and  TV  producers  to  take  another  look  at 
the  stuff  they  were  shipping  abroad.  But 
Mr.  Murrow  is  justifiably  worried  about 
the  mounting  criticism  abroad  of  American 
films  as  being  too  blood-thirsty  and  violent. 
Many  Europeans  could  justifiably  believe 
that  the  rule  of  the  gun  and  noose  was  still 
rampant  throughout  the  country,  with  Boot 
Hill  still  doing  a thriving  business. 

“Mr.  Murrow  made  it  clear  that  he  was 
not  in  favor  of  any  government  regula- 
tion that  would  prohibit  the  free  export  of 
information  or  news.  On  the  other  hand, 
he  feels  that  some  care  should  be  exercised 
in  selecting  the  material  to  be  shown 
abroad.  He  wished  that  those  who  export 
films  had  some  consideration  for  the  im- 
pact as  well  as  the  income.  That  is  a pious 
wish,  but  not  likely  to  come  true  so  long 
as  the  fast  buck  is  Number  One  on  the 
American  hit  parade. 

“If  Mr.  Murrow  thinks  that  these  films 
are  wrong  for  showing  abroad,  what  does 
he  think,  we  wonder,  about  the  fact  that 
it  is  a steady  diet  for  our  own  children? 
Most  of  them  have  been  daily  witnesses  to 
hanging  and  shooting  in  their  living  rooms 
ever  since  they  could  toddle  to  the  tele- 
vision set.” 


Lightstone  Quits  Rugoff 
For  Embassy  Sales  Post 

NEW  YORK — Leonard  Lightstone  has 
resigned  as  vice-president  and  film  buyer 
for  Rugoff  Theatres 
to  accept  the  post  of 
international  sales 
director  for  Embassy 
Pictures,  according  to 
Joseph  E.  Levine, 
Embassy  president. 

Lightstone  will  be- 
gin his  duties  super- 
vising the  national 
release  of  the  Italian 
“Two  Women”  and 
the  British  “No  Love 
for  Johnnie”  and 
then  will  formulate 
policy  for  the  release  early  in  1962  of  “The 
Last  Days  of  Sodom  and  Gomorrah.” 

Prior  to  his  Rugoff  Theatres  post,  Light- 
stone was  associated  with  the  Island  The- 
atre Circuit,  Storch  Theatres  and  the 
M.E.&H.  Amusement  Co. 


UA  Picture  First  Program 
On  TWA's  Jet  Flights 

NEW  YORK— The  first  picture  to  be 
shown  on  Trans  World  Airlines’  jet  “movie 
flights”  will  be  the  Mirisch  Co.’s  “By  Love 


Movies  in  flight. ..another  TWA  first 


<•>  y ■*■:#■■■  &/Sf  k >.<*'  U <•»*,*»  «*►  «*«»  4-nfeitWA  Sfertag  VM  fffx&t  <v,  <v. 

f*  • V-  CWWIMH  W.vr  »>»,**•*«  .vv.  «r-»:  »*•»*>.  c*  no/  ’WA  ^ *»*•>*•  « 

I 'V  •tour*  TWA  SutmJtU 

Fit  TWA  SopofJota  acroat  th*  Unitod  Si  mat  and  to  landing  In  turofie  tux}  AUa 

C mtt  tour  Irtnat  oganl  Of  TWA  Odtand  1-SKA* 


Reproduction  of  full-page  ad  in  two 
colors  appearing  in  the  Kansas  City 
Star.  This  copy  was  carried  in  other 
newspapers  across  the  nation. 

Possessed,”  starting  on  July  19.  The  film 
will  be  presented  as  part  of  an  arrange- 
ment between  United  Artists,  which  is  re- 
leasing the  picture,  and  Inflight  Motion 
Pictures  for  domestic  and  foreign  showings 
of  a group  of  UA’s  new  summer  and  fall 
releases. 

Inflight’s  program  of  showing  new  pic- 
tures in  the  air  will  be  launched  on  TWA’s 
transcontinental  routes  between  New  York 
and  Los  Angeles  and  San  Francisco,  in  both 
directions.  In  August,  TWA  will  extend  its 
Inflight  film  service  to  its  New  York-  Lon- 
don, New  York-Paris,  New  York-Madrid, 
New  York-Rome,  New  York-Lisbon  and 
Los  Angeles-Paris  routes. 

Modifications  of  instruments  and  equip- 
ment were  adapted  by  Inflight  in  order 
to  perfect  its  automatic,  unattended,  pre- 
cision engineered  and  safe-guarded  pro- 
jector, which  presents  films  in  all  aspect 
ratios  and  under  all  flight  conditions,  with- 
out darkening  the  cabin  or  disturbing  pas- 
sengers who  do  not  care  to  watch  the 
screen. 

Deal  was  set  by  David  Flexer,  president 
of  Inflight,  and  Louis  Lober,  vice-president 
of  United  Artists. 


Salemson  on  'Barabbas' 

NEW  YORK — Harold  Salemson,  for- 
merly with  Stanley  Kramer  as  campaign 
coordinator  for  “The  Defiant  Ones”  and 
“On  the  Beach,”  has  been  retained  by 
Columbia  Pictures  to  work  as  campaign 
coordinator  on  the  currently-filming  Ital- 
ian picture,  “Barabbas,”  according  to 
Jonas  Rosenfield  jr„  vice-president  in 
charge  of  advertising  and  publicity.  Salem- 
son will  make  his  headquarters  in  the 
Columbia  home  office. 


SW's  Quarterly  Profit 
Doubles  Prior  Period 

NEW  YORK— Stanley  Warner  Corp. 
more  than  doubled  its  consolidated  operat- 
ing profit  for  the  quarter  ended  May  27, 
as  compared  with  the  1960  period.  S.  H. 
Fabian,  president,  reported  that  the  quar- 
terly net  was  $938,600,  or  46  cents  per 
share,  compared  with  $454,300,  or  22  cents 
per  share,  a year  ago. 

The  consolidated  operating  profit  for 
the  nine  months  ended  May  27  was  $3,- 
285,500,  or  30  per  cent  higher  than  the 
$2,530,300  earned  during  the  correspond- 
ing nine  months  of  last  year.  The  profit 
for  the  1961  period  was  equivalent  to  $1.62 
per  share  on  the  outstanding  common 
stock,  compared  with  $1.25  per  share  for 
the  1960  period. 

Fabian  said  that  during  the  last  quar- 
ter, there  was  charged  to  earned  surplus 
$109,800  arising  from  losses  on  unusual 
property  and  other  dispositions  and  for 
the  same  quarter  a year  ago  there  was  a 
charge  of  $15,000. 

Theatre  admissions,  merchandise  sales 
and  other  income  for  the  quarter  totaled 
$34,929,000  which  compared  with  $31,799,- 
400  for  the  same  quarter  in  1960.  Similar 
income  for  the  nine  months  amounted  to 
$99,796,600,  which  compared  with  $95,- 
320,900  for  the  corresponding  nine-month 
period  last  year. 


WB's  'New  Faces'  Trailer 
Recommended  by  TOA 

NEW  YORK — Members  of  Theatre  Own- 
ers of  America  are  being  urged  to  play  a 
Warner  Bros,  trailer,  “Three  Faces  of  the 
Future,”  which  introduces  Warren  Beatty, 
Troy  Donahue  and  Horst  Buchholz,  and  is 
available  without  charge. 

Albert  M.  Pickus,  TOA  president,  said 
the  trailer  merited  the  support  of  exhibi- 
tors who  had  called  upon  Hollywood  for 
“new  faces”  and  that  it  was  an  opportunity 
for  all  theatremen  to  do  something  positive 
about  selling  new  faces  to  the  public. 

The  trailer  is  prefaced  by  a message  from 
Jack  Warner  and  then  shows  Beatty  in 
scenes  from  “Splendor  in  the  Grass,”  Dona- 
hue in  scenes  from  “Parrish”  and  Buch- 
holz as  he  appears  in  “Fanny.”  It  runs 
four  minutes. 

Pickus  said  that  while  “Three  Faces”  did 
not  fit  into  the  concept  of  TOA’s  “Operation 
Big  Screen,”  which  utilized  clips  from  up- 
coming features,  the  trailer  had  the  same 
purpose  of  interesting  people  in  films  and 
for  that  reason  TOA  had  endorsed  it. 
TOA’s  first  “Operation  Big  Screen”  trailer 
has  scenes  from  “The  Guns  of  Navarone” 
and  is  available  gratis  at  Columbia  ex- 
changes. Pickus  said  that  American  In- 
ternational, Metro-Goldwyn-Mayer,  Para- 
mount and  20th  Century-Fox  were  investi- 
gating the  preparation  of  subsequent  trail- 
ers selling  the  big  screen. 


Eric  Johnston  tor  L.A.  Film  Festival 

HOLLYWOOD — If  plans  announced  by 
Eric  Johnston,  Motion  Picture  Ass’n  of 
America  president,  jell,  Los  Angeles  will 
have  a film  festival.  Johnston  described 
himself  as  an  advocate  of  festivals,  regard- 
ing them  as  one  of  the  most  important 
spheres  of  industry  activity. 


Leonard  Lightstone 


BOXOFFICE  ::  July  17,  1961 


15 


Kanji  to  Distribute 
10  Japanese  Films 

All  AMI.  FLA. — Kanji  Pictures  Co.,  Inc., 
recently  formed  foreign  film  distributor, 
has  announced  a 1961  release  program  of 
ten  features,  eight  of  which  will  be  in  East- 
man Color.  The  firm  is  headed  by  Arthur 
Davis,  president,  and  is  backed  by  two 
prominent  Japanese  firms,  the  Nikkatsu 
Corp.  and  Marubeni-Iida  Co.  Davis  reports 
that  Nikkatsu  owns  the  largest  motion  pic- 
ture studios,  theatre  circuit  and  hotel  op- 
eration in  the  Far  East,  and  that  Maru- 
beni Iida  is  a worldwide  banking  and  trad- 
ing organization. 


Arthur  Davis,  president  of  Kanji  Pic- 
tures (right)  in  the  Tokyo  studios  of 
Nikkatsu  Corp.,  with  director  Imamura 
and  star  Mitzi  Mori,  of  the  film,  “Hogs 
and  Warships,”  which  they  are  editing 
for  the  American  market. 

Kanji’s  plans  include  distribution  of  for- 
eign films  throughout  North  and  South 
America  and  some  countries  of  Europe.  It 
will  have  its  own  sales  staff,  but  will  also 
sell  films  outright  to  other  distributors.  In 
addition,  Davis  says  Kanji  will  acquire  and 
operate  a chain  of  art  houses  across  the 
country,  not  restricted  to  Nikkatsu  or  other 
Japanese  product. 

A New  York  office  is  to  be  established 
next  month,  but  the  outfit  will  operate 
from  Miami,  as  a central  point  between 
New  York  and  South  America. 

Davis  is  an  experienced  foreign  film 
importer  and  distributor  and  is  connected 
with  several  art  houses  in  the  South.  He 
recently  returned  from  a one-year  stay  in 
Japan,  where  he  studied  the  Nikkatsu  op- 
erations and  assisted  in  the  making  of 
overseas  versions  of  all  of  his  releases. 

The  ten  features  Kanji  will  handle  are: 
“Hogs  and  Warships,”  “The  Harp  of 
Burma,”  “Pool  of  Pleasure,”  “Diamonds  in 
the  Mud,”  “The  Unholy  Five,”  “Bad  Girls 
Sleep  Well,”  “The  Stormy  Man,”  “Orient 
Underworld,”  “Hot-Bed  of  Crime”  and 
“The  Warped  Ones.”  Beginning  August 
15,  one  picture  will  be  released  every  three 
weeks.  All  will  be  released  with  both  Eng- 
lish subtitles  and  dubbed  into  English,  with 
the  exception  of  “Harp  of  Burma,”  which 
will  go  out  only  with  subtitles. 


Brynner  in  'Taras  Bulba' 

HOLLYWOOD — Yul  Brynner  has  been 
set  by  producer  Harold  Hecht  to  costar 
with  Tony  Curtis  in  “Taras  Bulba,”  for 
United  Artists  release.  J.  Lee  Thompson 
directs  the  film,  slated  for  a September 
start. 


Youngstein  Flays  Industry 
For  'Greed  and  Ego' 

HOLLYWOOD — The  motion  picture  and 
television  industries  are  letting  “greed  and 
ego”  rule  the  business,  Max  Youngstein, 
vice-president  of  United  Artists,  told  the 
Hollywood  Press  Club.  Speaking  on  the 
subject,  “Hollywood  Mid-’61  — What’s 
Right,  What’s  Wrong  and  What’s  Ahead?” 
Youngstein  blasted  stars,  directors  and 
cameramen  for  their  “exorbitant  demands” 
which  have  no  relationship  to  the  present- 
day  markets.  He  further  declared  that  the 
blockbusters  produced  at  three  and  four 
million  dollars  rarely  found  big  returns. 

Youngstein  tagged  diversification  as  the 
industry’s  saving  grace,  and  claimed  the 
only  way  out  of  the  problems  that  face  the 
business,  namely,  disinterest  of  the  in- 
dustry in  manpower,  runaway  costs,  need 
of  new  ways  of  handling  film  distribution 
— is  to  depend  on  dedication  to  moviemak- 
ing. 

“No  star  is  worth  $1,000,000  at  anytime, 
Youngstein  emphasized,  “and  no  one  will 
stop  this  runaway  cost  until  the  balloon 
collapses.”  He  added  that  “There  is  no 
way  young  people  can  get  in  (the  industry) 
and  we  lose  a valuable  tenant  each  year 
because  we  close  the  door.” 

On  the  press  club  panel  with  Youngstein 
were  Saturday  Review  critic  Arthur  Knight, 
who  discussed  the  need  for  the  “new  wave” 
of  filmmaking,  i.e.  foreign  films,  whose 
success  indicate  an  audience  for  this  kind 
of  picture;  William  T.  Orr,  Warner  Bros, 
production  vice-president,  and  Elton  H. 
Rule,  ABC  executive,  both  of  whom  spoke 
in  television  terms. 


Van  Wolf's  New  Animation 
System  Used  for  'Oz' 

NEW  YORK — Van  Wolf-Harry  E.  Smith 
Productions  will  introduce  their  new  ani- 
mation system,  Animaglyph,  with  “The 
Wonderful  World  of  Oz,”  a full-length 
feature,  which  is  expected  to  be  ready  for 
distribution  in  December. 

Van  Wolf,  who  has  been  sales  manager 
and  advertising,  publicity  director  for 
Cinemiracle  Pictures  for  the  past  two  years, 
will  leave  the  National  Theatres  and  Tele- 
vision subsidiary  late  in  July  to  concen- 
trate on  his  newly  formed  company  and 
the  Animaglyph  system,  which  has  studios 
in  New  York.  Wolf  will  retain  an  interest 
in  “Holiday  in  Spain,”  since  it  was  through 
his  efforts  that  the  film  was  brought  to 
Cinemiracle. 


MGM  Buys  50,000  Shares 
Of  Panacolor,  Inc. 

NEW  YORK  — Metro-Goldwyn-Mayer 
has  completed  the  purchase  of  50,000 
shares  of  the  common  stock  of  Panacolor, 
Inc.,  at  $4  per  share,  in  accordance  with 
an  agreement  entered  into  May  8,  1961, 
according  to  Harry  Harris,  chairman  of 
the  board  of  Panacolor. 

MGM  has  also  received  an  option  to  pur- 
chase 50,000  additional  shares  at  $7.50  per 
share  and  50,000  shares  at  $10  per  share, 
according  to  Harris. 

Panacolor,  which  is  located  in  Hollywood, 
has  patented  a new  process  for  producing 
color  film  prints  for  the  motion  picture  and 
TV  industry,  as  well  as  for  educational  and 
industrial  films. 


Pioneers  to  Expand 
Scope  of  Activities 

NEW  YORK — The  Motion  Picture  Pio- 
neers and  the  Foundation  of  the  Motion 
Picture  Pioneers  will  expand  the  scope  of 
the  two  organizations.  A “committee  on 
new  program”  has  been  appointed  by  S.  H. 
Fabian,  president,  following  approval  by 
the  board  of  directors.  The  committee  con- 
sists of  George  F.  Dembow,  chairman;  Ned 
E.  Depinet,  Gus  Eyssell,  William  German, 
William  J.  Heineman,  Marvin  Kirsch, 
Samuel  Rinzler  and  Joseph  R.  Vogel. 

In  outlining  the  purpose  of  the  commit- 
tee, Fabian  said  he  felt  that  an  effort 
should  be  made  to  further  enlarge  the 
scope  of  the  Pioneers  and  that  because  of 
the  leadership  that  headed  the  organiza- 
tion, it  should  be  possible  to  develop  a con- 
structive activity  which  not  only  would  be 
useful  in  increasing  the  prestige  and  im- 
portance of  the  Pioneers,  but  would  assist 
in  establishing  the  Foundation  on  a firmer 
and  more  adequately  financed  basis. 

Fabian  said  that  while  the  annual  dinner 
was  an  important  event,  creating  oppor- 
tunities for  reunion  and  reminiscence,  it 
was  the  Foundation  with  its  anonymous 
help  to  the  casualties  of  the  industry  which 
gave  meaning  and  purpose  to  the  existence 
of  the  Pioneers. 

'Deadly  Companions'  Sold 
To  Ten  Big  Circuits 

LOS  ANGELES — Budd  Rogers,  Pathe- 
America  president,  announced  that  Peter 
T.  Dana,  eastern  division  sales  manager, 
has  sold  “The  Deadly  Companions,”  the 
company’s  first  distribution  operation  to 
the  following  ten  circuits  to  play  all  of 
their  theatres:  Martin  Circuit,  Columbus, 
Ga.;  Wilby-Kincey  Sales  Corp.,  Atlanta, 
Ga.;  Gulf  States  Theatres,  McComb,  Miss.; 
Maine  & New  Hampshire  Theatres,  Boston, 
Mass.;  Paramount  Gulf  Theatres,  New 
Orleans,  La.;  Redstone  Theatres,  Boston; 
Stewart  & Everett  Theatres,  Charlotte, 
N.  C.;  Daytz  Theatre  Service,  Boston;  Dip- 
son,  Batavia,  N.  Y.,  and  Independent  The- 
atre Service,  Washington,  D.  C. 

Alan  Marshal,  52,  Dies; 
Film  Leading  Man 

CHICAGO — Alan  Marshal,  52,  leading 
man  of  a score  of  Hollywood  films  start- 
ing with  David  O.  Selznick’s  “Garden  of 
Allah”  in  1936,  was  found  dead  in  his  room 
at  the  Edkewater  Beach  Hotel  Monday 
GO).  Marshal  had  been  appearing  as  lead- 
ing man  for  Mae  West’s  stage  comeback  in 
her  own  new  play,  “Sextette”  at  the  Edge- 
water  Beach  Playhouse.  His  former  wife, 
Mary  Sweet,  and  his  21-year-old  son.  Kit, 
were  also  in  “Sextette.” 


Dr.  Pepper  Syrup  Sales  Up 

DALLAS — Dr.  Pepper  president  Wesby  R. 
Parker  reported  the  company’s  syrup  sales 
in  the  first  six  months  of  1961  were  up 
nearly  nine  per  cent  over  the  same  period 
of  last  year,  and  ahead  nearly  10  per  cent 
for  the  month  of  June.  He  said  that  foun- 
tain syrup  sales  (which  the  company  in- 
cludes in  its  report)  showed  a cumulative 
increase  of  nearly  32  per  cent  for  the 
same  period  and  a June  increase  of  more 
than  22  per  cent. 


16 


BOXOFFICE  ::  July  17,  1961 


LETTERS 

Encouraging  the  Young  Filmmakers 

To  Ben  Shlyen: 

I noted  with  interest  your  editorial  of 
July  3.  I couldn’t  help  but  react  favorably 
to  what  it  says  and  at  the  same  time  to 
correlate  a pattern  that  we  at  United 
Artists  are  trying  to  establish.  In  the  re- 
lease schedule  that  Arthur  Krim  has  talked 
of  both  at  our  annual  meeting  and  in  his 
annual  progress  report,  you  will  find  more 
than  a few  pictures  by  young  filmmakers 
at  relatively  moderate  budgets  which  are 
aimed  at  a much  higher  level  than  the 
ordinary  program  pictures.  These  are  not 
made  as  second  features,  but  aimed  at  a 
mass  commercial  market. 

Here  are  some  which  are  due  to  be 
released  within  the  next  12  months:  “The 
Young  Doctors,”  produced  by  Stuart  Mil- 
lar and  Laurence  Turman;  “The  Land  We 
Love,”  written,  produced  and  directed  by 
Leslie  Stevens;  “War  Hunt,”  produced  and 
directed  by  Denis  and  Terry  Sanders; 
“Something  Wild,”  produced  and  directed 
by  Jack  Garfein;  “The  Magic  Sword,”  pro- 
duced and  directed  by  Bert  Gordon;  “The 
Explosive  Generation,”  produced  by  Stan- 
ley Colbert  and  Joe  Landon  and  directed  by 
Buzz  Kulick;  and  “The  Hoodlum  Priest,” 
produced  by  Walter  Wood  and  Don  Mur- 
ray and  directed  by  Irving  Kirshner. 

All  of  the  above  are  young  filmmakers 
with  tremendous  potential  whom  we  are 
backing  for  the  so  very  important  purpose 
as  you  put  it,  “to  fulfill  a need.”  I can 
assure  you,  we  at  UA  will  continue  to  en- 
courage the  young  filmmaker. 

DAVID  V.  PICKER 

Executive  Assistant 

to  the  President, 

United  Artists  Corp. 

New  York,  N.  Y. 


From  All  Around  the  Nation 

To  Ben  Shlyen; 

Thank  you  very  much  for  publishing  the 
article  on  our  survey  idea  and  the  very  nice 
cover  picture. 

I realize  these  thanks  are  a bit  late,  but 
in  a way  you  are  responsible.  I have  just 
today  finished  answering  letters  and  send- 
ing out  sample  survey  forms  as  a result  of 
your  article.  We  have  sent  these  forms  to 
New  York,  New  Jersey,  California,  Texas, 
Oklahoma,  North  Carolina  and  elsewhere. 
So,  the  next  time  someone  tells  you  Box- 
office  does  not  cover  the  nation,  you  may 
tell  them  they  are  “nuts,”  with  our  compli- 
ments. 

Every  so  often  a man  hits  what  he  con- 
siders to  be  the  high  point  in  his  life.  Mr. 
Shlyen,  I thank  you  for  making  that  high 
point  possible. 

DICK  WOMMACK 

Manager, 

71  Drive-In  Theatre, 

Fayetteville,  Ark. 


And  in  Great  Britain,  Too! 

To  Boxoffice: 

I thought  you  would  be  interested  to  see 
the  enclosed  reprint  of  an  article  from  the 
May  22,  1961  issue  of  Boxoffice.  (Repro- 


(Letters  must  be  signed.  Names  withheld  on  request) 


duction  of  the  cover  and  the  two-page 
article.) 

You  will  see  from  the  circular  letter  that 
this  has  been  circulated  to  our  managers 
throughout  the  country,  and  I know  they 
will  find  the  content  of  great  interest  and 
benefit. 

JOHN  BEHR 
J.  A.  Rank  Organization  (Management) 

Ltd. 

London,  England. 

MR.  BEHR'S  CIRCULAR  LETTER: 

I attach  hereto  a reprint  of  a most  interesting 
orticle  from  the  American  trade  paper  BOXOFFICE. 

Whilst  some  of  the  details  are  obviously  only 
applicable  to  U.  S.  drive-ins,  I know  you  will  agree 
that  much  of  the  content  reveals  important  basic 
facts  that  are  very  relevant  to  any  show  business. 

None  of  it  is  new — "Know  Your  Customer"  has 
always  been  a fundamental  necessity  of  any  trade. 
I often  wonder  if  we  forget  these  old  laws.  Do  we 
spend  enough  time  on  the  front  of  our  theatres 
talking  to  our  patrons,  finding  out  from  them  how 
we  should  run  our  business  and  showing  that  we 
are  really  interested  in  them? 

For  a circuit  operation  it  is  doubly  important.  We 
conduct  surveys  nationally  and  I am  not  suggesting 
that  you  should  locally.  But  the  field  is  the  real 
eyes  and  ears  of  the  executive.  I can  assure  you 
that  any  information  you  pass  on  is  studied  very 
carefully. 

To  quote  the  author,  we  rely  upon  our  managers 
to  have  a "responsive  seat"  to  their  pants  and  we 
all  know  they  won't  get  it  by  sitting  on  the  office 
chair. 

JOHN  BEHR 


A Producer's  View  of  Censorship 

To  Boxoffice: 

A certain  amount  of  wholesome  restric- 
tion may  always  be  good,  but  censorship 
never.  The  conviction  characterized  by  the 
recent  article  in  Boxoffice  on  censorship 
by  Truman  Riley  of  Abilene,  Tex.,  allows 
his  head  to  bob  above  water  for  random 
potshots  by  everyone  interested  in  absolute 
censorship  of  motion  pictures. 

As  a motion  picture  producer,  I now 
join  Mr.  Riley  in  speaking  out  against 
radical  censorship  in  Abilene  and  every 
other  city  that  wants  to  decide  for  free 
Americans  what  they  should  and  should 
not  see  on  the  screen. 

As  a producer-director  of  many  motion 
pictures  for  family  entertainment,  I feel 
I must  speak  out,  in  agreement  with  Mr. 
Riley  and  all  the  other  exhibitors  around 
the  U.  S.  A.,  on  a certain  latitude  allowed 
film  producers  and  bringing  greater  diver- 
sity to  the  screen.  And  the  best  reason  in 
the  world  for  the  survival  of  the  motion 
picture  industry  is  latitude  and  diversity  of 
theme  and  treatment  of  plot  and  situation. 

I can  agree  that  “sex”  and  “violence,” 
as  such,  and  without  motivation  and  justi- 
fication cheapen  the  industry  and  bring 
about  a certain  amount  of  cause  for  cen- 
sorship. But  this  is  not  the  yardstick  by 
which  to  measure  the  entire  industry.  The 
independent  producer  making  films  for 
the  moviegoers  of  the  nation  and  the  world 
at  large  applies  “self-censorship”  in  what 
he  produces  in  his  motion  picture  for  gen- 
eral theatrical  release  and  he  must  apply 
this  “self-censorship”  or  be  left  by  the 
wayside  with  limited  distribution  and  no 
profit. 

However,  in  the  case  of  Mr.  Riley  who, 
no  doubt,  ran  into  slight  objection  with 
his  censorship  board  on  the  picture  which 
I produced  and  directed  titled,  “Anatomy 
of  a Psycho,”  it  was  thrashed  out  pretty 
well  on  the  CBS-TV  presentation  “Cen- 


sorship U.  S.  A.,”  as  their  special  report 
of  the  month.  In  this  “on-the-scene”  re- 
port, the  Abilene,  Tex.,  censorship  board 
discussed  the  pros  and  cons  of  my  film,  and 
two  scenes  to  which  one  of  the  board  mem- 
bers laid  objection  as  being  a bit  too  vio- 
lent. The  other  board  members  countered 
her  objection  to  these  scenes  by  claiming 
that  both  scenes  were  well-motivated  and, 
hence,  should  remain  in  the  motion  pic- 
ture as  is  and,  thus,  the  “Anatomy  of  a 
Psycho”  was  given  the  so-called  “clean 
bill.” 

The  case  in  point  here  is  that  only  one 
member  of  the  four-member  board  objected 
to  two  scenes  and,  had  this  member  been 
obdurate  enough  to  hold  out,  it  is  quite 
possible  that  the  film  would  have  to  suffer 
censorship  through  the  scissors  route  and, 
perhaps,  leave  an  unwarranted  stigma  on 
the  producer  as  a maker  of  films  who  uses 
violence  for  the  exploitation  value  it  might 
offer. 

That  was  not  my  purpose  at  any  time 
during  production,  and  the  two  scenes  in 
question  were  a bit  of  a worry  to  me,  even 
though  I knew  some  persons  might  ob- 
ject. The  film  was  finally  released  with 
these  scenes,  because  I felt  the  story  re- 
quired them  and  not  because  of  any  ex- 
ploitation value. 

It  is  true  that  four  of  the  recent  Academy 
“Oscar”  winners  were  solidly  based  on  sex, 
and  sex  as  such  literally  “dragged”  into 
the  story  by  the  heels,  is  one  thing,  and 
sex  as  a story  theme  is  another  thing.  One 
motion  picture  insists  on  showing  the 
archer  and  the  bull’s  eye,  while  the  other 
portrays  the  situation  of  the  target  and 
how  best  to  solve  the  problem.  Again,  the 
film  producer  must  think  of  his  job  and 
his  career  as  a filmmaker  and  must  apply 
self-censorship. 

Sex  and  nudity  can  be  either  beautiful 
or  lewd,  depending  on  the  treatment  the 
artist  applies  to  it.  And  censorship  can 
cure  little  or  nothing  in  this  case. 

Our  American  way  of  life  should  find 
no  room  for  any  kind  of  censorship  other 
than  for  our  national  security.  And  we 
must  remember  that,  had  there  been  any 
thought  of  censorship  when  our  forefathers 
drafted  the  Constitution,  we  would  have 
had  no  religious  freedom,  no  freedom  of 
the  press  and  no  freedom  of  movement  in 
our  everyday  lives. 

So  a great  big  huzza  and  a million  bravos 
to  Truman  Riley  and  all  the  other  theatre 
operators  who  stand  up  for  freedom  in 
the  things  made  for  our  great  United  States 
of  America  and,  once  more:  Censorship 
will  never  make  this  country  greater,  not 
ever. 

BORIS  PETROFF 

Executive  Producer, 

Plymouth  Productions,  Inc., 

Los  Angeles,  Calif. 


'Call  Me  Genius'  Is  New 
Title  of  Cont'l  Release 

NEW  YORK— “Call  Me  Genius”  will  be 
the  U.  S.  release  title  of  Tony  Hancock’s 
first  feature  film,  “The  Rebel,”  produced 
by  the  British  TV  comedian,  which  has 
been  breaking  records  in  London,  accord- 
ing to  Continental  Distributing,  which  will 
release  the  picture  here  in  the  fall. 

Directed  by  Robert  Day,  “Call  Me  Gen- 
ius” also  stars  George  Sanders,  Dennis 
Price,  Irene  Handl  and  Paul  Massie. 


BOXOFFICE  July  17,  1961 


17 


Assisi' 


FEATURE  REVIEW 

'Francis  of 

20th  Century-Fox 

By  FRANK  LEYENDECKER 
■pHE  first  motion  picture  based  on  the  life 
of  Francis  of  Assisi,  who  founded  the 
religious  order  in  the  13th  Century,  Plato 
Skouras’  production  is  an  inspiring  film, 
magnificently  made  on  actual  locations  in 
Italy,  which  will  have  a strong  appeal  to  all 
Catholics  and  religious-minded  patrons  in 
general.  Properly  exploited  to  stress  these 
outstanding  values,  the  picture  should  be 
a good  boxoffice  contender. 

The  30-year-old  producer  has  long  been 
interested  in  this  biographical  subject  and 
he  has  received  fine  cooperation  from  his 
director,  the  veteran  Michael  Curtiz,  who 
spent  months  of  research  in  order  to  place 
as  much  stress  on  Francis  the  man  as  on 
the  Saint  he  later  became,  as  well  as  from 
Bradford  Dillman,  who  plays  the  title  role, 
and  Dolores  Hart,  who  plays  St.  Clare. 

While  the  picture’s  spiritual  values  are 
always  uppermost,  the  screenplay  by 
Eugene  Vale,  James  Forsyth  and  Jack 
Thomas,  based  on  a novel  by  Louis  de 
Wohl,  devotes  the  earlier  portions  of  the 
film  to  Francis’  life  as  a handsome  youth 
attracted  to  Clara,  beautiful  daughter  of 
an  aristocrat,  until  he  hears  a voice  which 
gives  his  life  spiritual  meaning.  During 
this  part  of  the  picture,  Francis’  love  and 
understanding  for  animals  and  birds  is 
charmingly  depicted  and  his  founding  of 
his  religious  order,  with  the  aid  of  11  other 
ordinary  mortals,  has  tremendous  human 
interest.  The  one  scene  of  realistic  battle 
action  and  swordplay  is  in  the  early  por- 
tion of  the  film. 

The  high  spot  of  the  latter  part  of  the 
picture  is  Francis’  pilgrimage  to  the  Holy 
Land,  where  he  wins  the  respect  and  ad- 
miration of  the  Moslem  leader  by  his  offer 
to  walk  through  fire.  Francis’  difficulties 
with  some  of  his  brothers  in  Italy,  who 
abandon  the  basic  principles  of  evangelical 


20th  Century-Fox  presents 
"FRANCIS  OF  ASSISI" 

In  CinemoScope.  Color  by  De  Luxe 
Ratio:  2.55-1 

Running  time:  1 1 1 minutes 

CREDITS 

A Perseus  production  produced  by  Plato 
A.  Skouros.  Directed  by  Michael  Curtiz.  Screen- 
play by  Eugene  Vale,  James  Forsyth  and  Jack 
Thomas.  Based  on  a novel  by  Louis  de  Wohl. 
Music  composed  and  arranged  by  Mario  Nas- 
cimbene.  Director  of  photography,  Pierre  Por- 
talupi.  Art  direction,  Edward  Carrere.  Set  dec- 
orations, Walter  M.  Scott,  Ferdinando  Ruffo. 
Technical  adviser,  Vincent  Lobelia.  Costumes 
designed  by  Nino  Navorese.  Film  editor,  Louis 
R.  Loeffler.  Music  conducted  by  Franco  Fer- 
rarra.  Assistant  director,  Ottavio  Oppo.  Photo- 
graphic effects,  Joseph  Nathanson.  Studio,  Cin- 
ecitta,  Rome. 

THE  CAST 

Francis  Bradford  Dillman 

Clare  Dolores  Hart 

Paolo  Stuart  Whitman 

Sultan  Cecil  Kellaway 

Pietro  Eduard  Franz 

Aunt  Buona  Athene  Seyler 

Pope  Innocent  III  Finlay  Currie 

Brother  Juniper Mervyn  Johns 

Brother  Elias  Russell  Napier 

Canon  Cottonei  John  Welsh 

Donna  Pica  Edith  Sharpe 

Bishop  Guido  Molcolm  Keen 

and  Horold  Goldblatt,  Jack  Lambert,  Oliver 
Johnston,  Evi  Morondi,  Manuela  Ballard,  Renzo 
Cezana,  Paul  Muller. 


Bradford  Dillman  as  “Francis  of 
Assisi”  with  Dolores  Hart  as  St.  Clare 
in  a scene  from  the  20th-Fox  film. 


poverty,  is  less  interesting  to  audiences  but 
his  death  scene  makes  for  a touching  finale 
to  a moving  and  impressive  drama. 

Bradford  Dillman,  who  lost  20  pounds  to 
get  the  proper  ascetic  look  for  the  role  of 
Francis,  plays  with  an  inner  fire  which 
makes  his  portrayal  a fine  and  convincing 
one.  Equally  good  is  Dolores  Hart,  as  the 
aristocratic  girl  who  renounces  worldly 
love  to  pattern  her  life  after  his.  The 
sequence  as  Clara  takes  her  vows  as  a nun 
and  has  her  long  hair  shorn  off  is  one  of 
the  film’s  beautiful  moments  and  the  high 
point  of  Miss  Hart’s  luminous  performance. 
The  third  American  star,  the  ruggedly 
handsome  Stuart  Whitman,  is  less  ef- 
fective mainly  because  his  modern  speech 
and  demeanor  seem  out-of-place  in  the 
13th  Century.  However,  Whitman’s  popu- 
larity with  young  feminine  moviegoers, 
will  be  the  chief  selling  point  for  teenage 
patrons.  Parents  and  schoolteachers  should 
urge  youngsters  to  attend  this  noteworthy 
family  film. 

Pedro  Armendariz,  Mexican  star,  is  out- 
standing in  his  brief  role  of  the  Moslem 
Sultan,  and  British  character  player 
Mervyn  Johns  is  a constant  delight  as  the 
loyal,  faithful  Brother  Juniper.  Eduard 
Franz  and  Edith  Sharpe,  as  Francis’ 
worried  parents,  and  Cecil  Kellaway  and 
Finlay  Currie,  as  Cardinal  Hugolini  and 
the  aged  Pope  Innocent  III,  respectively, 
contribute  memorable  performances  in  a 
generally  excellent  cast. 

Adding  enormously  to  the  realism  of 
“Francis  of  Assisi”  is  the  noteworthy 
camera  work  of  Piero  Portalupi,  who  cap- 
tures some  awe-inspiring  vistas  of  rural 
Italy,  the  actual  streets  of  Assisi  and 
Perugia  and  the  interior  of  various 
churches  and  chapels,  as  well  as  the  Papal 
apartments  at  the  Basilica  of  San  Fran- 
cesco, all  in  Cinemascope  and  De  Luxe 
Color.  The  music,  composed  and  arranged 
by  Mario  Nascimbene,  is  impressive  with 
its  emphasis  on  hymns  and  Gregorian 
chants.  The  soundtrack  album,  as  well  as 
Sarah  Vaughn  recording  of  a ballad,  “The 
Hills  of  Assisi,”  will  become  important  sell- 
ing points  for  the  picture. 

“Francis  of  Assisi”  can  be  recommended 
as  a fine  and  'inspiring  story  of  a great 
faith. 


Pepsi  Cola  Contest 
Draws  Big  Response 

NEW  YORK — The  response  by  individual 
exhibitors  and  circuits  to  Pepsi-Cola’s 
“Pepsi  ’n  Popcorn  Month”  has  been  “fan- 
tastic,” according  to  Norman  Wasser,  man- 
ager of  national  sales.  Circuits  have  re- 
quested their  managers  to  participate  in 
the  contest  and  try  for  the  variety  of 
prizes  for  the  best  promotion  campaigns, 
Wasser  said.  Among  the  circuits  are  Na- 
tional Theatres  & Television,  Common- 
wealth, Texas  Interstate,  Trans-Texas, 
Famous  Players  Canadian,  Skouras  and 
Walter  Reade. 

Wasser  said  that  if  the  July  campaign 
this  year  is  a big  success,  he  will  launch 
a similar  drive  next  year  in  August  with 
the  concentration  on  Pepsi  and  hot  dogs, 
along  with  the  popcorn  campaign  in  July. 

The  National  Ass’n  of  Parks,  Pools  and 
Beaches  has  asked  that  its  members  be 
included  in  the  project  and  Wasser  said 
he  was  considering  a separate  campaign 
for  those  concessionaires  next  year. 

Contestants  this  year  must  have  their 
scrap  books  containing  all  the  facets  of 
their  campaigns  submitted  by  September 
1,  giving  them  one  month  to  put  the  books 
in  shape  after  the  close  of  the  contest.  The 
books  should  be  sent  to  the  National  Ass’n 
of  Concessionaires,  201  North  Wells  St., 
Chicago  6. 

First  prize  is  a free  trip  to  Europe  for 
two,  plus  $500  in  cash.  Second  prize  is  a 
1961  Dodge  Lancer  station  wagon.  Third  to 
tenth  prizes  are  $100  U.  S.  Savings  Bonds 
and  11th  to  20th  prizes  are  $50  bonds. 


Repko  a Pepsi-Cola  V-P; 

To  Direct  Syrup  Sales 

NEW  YORK — John  E.  Repko  jr.  has 
been  elected  a vice-president  of  Pepsi- 
Cola and  will  serve  as  director  of  syrup  op- 
erations. He  formerly  was  regional  manager 
in  Chicago. 

Herbert  L.  Barnet,  president,  said  the 
new  syrup  operations  post  was  established 
in  recognition  of  the  increasing  importance 
of  syrup  sales  in  Pepsi-Cola’s  total  market- 
ing concept.  Repko  will  be  responsible  for 
the  development  of  Pepsi-Cola’s  overall 
syrup  sales  program  in  all  media.  He  has 
been  with  the  company  since  1949  when  he 
was  graduated  from  Yale. 


WB  Handling  Rank  Picture 

NEW  YORK— “The  Singer  Not  the 
Song,”  the  Rank  Organization  film  star- 
ring Dirk  Bogarde,  John  Mills  and  Mylene 
Demongeot,  will  be  distributed  in  the  U.  S. 
by  Warner  Bros.,  according  to  Ben  Kal- 
menson,  executive  vice-president  of  War- 
ners, and  Frank  H.  Fisher,  representing 
Rank.  Filmed  in  Cinemascope  and  color, 
the  picture  was  produced  and  directed  by 
Roy  Baker  and  is  the  first  Rank  picture 
to  be  distributed  by  Warner  Bros. 


'Force  of  Impulse'  to  Sutton 

LOS  ANGELES — Budd  Rogers’  Sutton 
Picture  Corp.  has  acquired  “Force  of  Im- 
pulse” for  international  distribution.  Tony 
Anthony,  J.  Carrol  Naish,  Robert  Alda  and 
Jeff  Donnell  are  among  those  featured  in 
the  film.  Sutton  previously  handled  “The 
Unstoppable  Man”  and  “Fear  No  More.” 


18 


BOXOFFICE  ::  July  17,  1961 


'^Mcftvaad  ‘Refcont 


By  IVAN  SPEAR 


20th-Fox  Studio  Is  Active 
Despite  Vacation  Period 

Although  the  summer  months  are  gen- 
erally regarded  in  filmland  as  a slack 
period  as  concerns  production  activities 
at  the  various  motion  picture  studios,  it 
would  seem  that  20th  Century-Fox  is  out  to 
prove  itself  the  exception  to  the  widely  ac- 
cepted rule. 

Despite  a certain  amount  of  personnel 
clipping  at  the  Westwood  studio  in  past 
weeks,  president  Spyros  P.  Skouras’  ar- 
rival in  Hollywood  served  to  trigger  ne- 
gotiations blueprinted  to  skyrocket  big- 
budget  celluloidal  output  on  the  lot,  with 
producers,  stars,  directors  and  writers  be- 
ing sought  as  additions  to  the  studio  on 
both  a package  and  non-package  basis. 

Currently,  Burt  Lancaster  is  being  baited 
by  Skouras  for  the  male  lead  in  “Odyssey,” 
filmization  of  the  Nikos  Kazantzakis  poem 
on  which  Kiman  Friar  has  completed  a 
screen  treatment.  Further  activity  includes 
an  agreement  by  director  George  Cukor 
to  do  a film  for  20th-Fox  under  an  old 
commitment;  a feature  to  star  Marilyn 
Monroe  slated  for  lensing  in  the  fall,  plus 
two  new  projects  to  be  announced  shortly 
by  production  head  Peter  G.  Levathes  for 
shooting  abroad,  and  the  resumption  of 
“Cleopatra,”  starring  Elizabeth  Taylor,  in 
Italy  come  September. 

'Chapman  Report'  Moved 
To  Warners  Schedule 

Darryl  F.  Zanuck  Productions,  Inc.,  will 
produce  “The  Chapman  Report”  at  the 
Warners  Studio  at  Burbank  for  release  by 
Warners,  it  was  announced  last  week  by 
Jack  L.  Warner,  president  of  Warner  Bros., 
and  Zanuck,  president  of  Zanuck  Produc- 
tions. 

Previously  the  widely  read  Irving  Wallace 
novel  had  been  scheduled  as  a DFZ  Pro- 
ductions feature  for  release  by  20th  Cen- 
tury-Fox. Richard  D.  Zanuck,  vice-presi- 
dent of  DFZ,  had  been  scheduled  to  pro- 
duce the  film,  with  George  Cukor  directing. 

Darryl  F.  Zanuck  is  now  preparing  to 
make  “The  Longest  Day”  in  Europe  for 
20th-Fox  release. 

Leslie  Stevens  to  Extend 
His  Profit-Sharing  Plan 

Due  to  the  past  time-saving  and  artistic 
success  garnered  by  producer-director  Les- 
lie Stevens  through  giving  his  department 
heads  a one  per  cent  cut  of  his  Daystar 
Productions  share  of  profits  from  “The 
Land  We  Love,”  United  Artists  release, 
Stevens  will  extend  the  plan  as  a regular 
policy  on  future  film  projects. 

Included  in  Stevens’  analysis  of  the  suc- 
cess of  his  plan  used  on  the  first  of  his 
initial  two-picture  deal  with  UA,  were  the 
facts  that  the  film  was  brought  in  two 
days  under  an  18-day  schedule;  budget  was 
kept  within  the  low-cost  category;  crew 
was  hired  on  a flat-fee  basis  for  an  18- 
day  job,  with  pay  to  be  the  same  if  they 
finished  earlier,  thus  providing  incentive  to 


speed  the  work;  a top  star  (James  Mason) 
was  hired  for  a nominal  salary  plus 
percentage. 

Stevens’  second  property  for  UA  will  be 
selected  from  several  stories  he  owns,  in- 
cluding “The  Firing  Squad,”  and  a story 
anent  the  Congo  upheaval. 

Castings  and  Assignments 
At  Various  Studios 

Here  and  there  in  the  Hollywoodlands : 
Charles  Schnee  has  started  work  on  a dra- 
matic screen  treatment  of  “The  Rise  and 
Fall  of  the  Third  Reich,”  following  con- 
ferences with  MGM  studio  head  Sol  C. 
Siegel  . . . Ben  Brady  has  purchased  rights 
to  “Claire  Serratt,”  a novel  by  I.A.R.  Wylie, 
which  he  plans  to  film  under  Davana, 
Inc.,  banner  . . . William  Wister  Haines 
will  pen  the  screenplay  for  “Chautauqua,” 
which  Edmund  Grainger  will  produce  . . . 
Carole  Mathews  has  been  cast  in  a top 
role  in  “Tender  Is  the  Night”  at  20th-Fox 
. . . Glenn  Corbett,  Columbia  contract 
player,  will  costar  with  Kerwin  Mathews 
in  “The  Pirates  of  Blood  River”  . . . Dirk 
Bogarde  will  costar  with  Alec  Guinness  in 
John  Brabourne’s  production,  “The 
Mutineers,”  for  Columbia  release  . . . 
Gregory  Gay  has  been  set  to  portray  Mar- 
shall Rommel  in  Allied  Artists’  “Hitler” 
. . . MGM  inked  Robert  Stevens  to  helm 
“I  Thank  a Fool,”  starring  Susan  Hay- 
ward . . . British  actress  Claire  Bloom  has 
been  set  as  Dorothea  Grimm  in  the  forth- 
coming Metro-Goldwyn-Mayer-Cinerama 
production,  “The  Wonderful  World  of  the 
Brothers  Grimm”  . . . Harold  Hecht  has 
signed  J.  Lee  Thompson  to  direct  “Taras 
Bulba,”  for  United  Artists  release. 

Barrie  Chase,  whose  dancing  with  Fred 
Astaire  in  several  television  spectaculars 
brought  her  considerable  mention,  has  been 
borrowed  by  Allied  Artists  from  20th  Cen- 
tury-Fox for  a starring  role  in  “The  George 
Raft  Story”  . . . Russ  Tamblyn,  who  played 
the  title  role  in  MGM’s  “tom  thumb,”  has 
been  signed  to  portray  the  same  character 
in  the  MGM-Cinerama  production,  “The 
Wonderful  World  of  the  Brothers  Grimm.” 
George  Pal  produces,  with  Henry  Levin 
directing  . . . MGM  has  set  Eva  Marie 
Saint,  Warren  Beatty  and  Karl  Malden  to 
head  the  cast  of  “All  Fall  Down,”  John 
Houseman  production  of  James  Leo  Herli- 
hy’s  novel,  scheduled  for  production  the 
middle  of  July. 

Ronald  Lukin  to  Coproduce 
In  Madrid  and  Italy 

A coproduction  deal  for  two  films  to  be 
made  in  Madrid  and  Italy  this  year  is  be- 
ing set  up  by  Ronald  Lupin,  executive  pro- 
ducer of  Allied  Artists’  “Billy  Budd,”  which 
recently  completed  location  filming  in 
Spain. 

The  pictures  are  “Wild  Pampas,”  and 
“Peter  the  Cruel,”  and  details  will  be 
finalized  following  Lubin’s  return  to  Holly- 
wood in  August  to  huddle  with  his  part- 
ner Millard  Kaufman,  currently  prepar- 
ing “Reprieve”  for  a November  start  at 
A A studios. 


PCA  Received  141  Scripts 
In  First  Half  of  Year 

A total  of  141  scripts  was  submitted 
to  the  Production  Code  Administration 
during  the  first  six  months  of  this 
year,  an  increase  of  48  over  the  first 
half-year  of  1960. 

The  Motion  Picture  Ass’n  of  Amer- 
ica pointed  out,  however,  that  the  dif- 
ference in  totals  was  due  to  the  Writers 
Guild  of  America  strike  against  the 
major  companies  last  year  when  the 
walkout  lasted  virtually  during  the 
entire  January  to  June  peroid. 

Geoffrey  Shurlock,  PCA  administra- 
tor, reported  to  Eric  Johnston,  MPAA 
president,  that  in  1959,  a year  without 
strikes,  the  script  total  for  the  first 
six  months  numbered  146,  or  about  the 
same  as  this  year. 


Tony  Perkins  May  Be  Cast 
For  Dr.  Tom  Dooley  Role 

Tony  Perkins  has  agreed  to  enact  the 
role  of  Dr.  Tom  Dooley  in  “Dooley”  for 
20th-Fox  producer  Martin  Manulis  if  he 
is  available  at  the  time  Manulis  gets  the 
go-ahead  from  studio  toppers  on  the  film. 

Due  to  delays  in  getting  the  picture  be- 
fore the  cameras,  Perkins  took  another 
assignment  in  London  for  producer  Sam 
Spiegel,  but  it  is  almost  certain  that  he 
will  be  free  by  the  end  of  the  year  at  which 
time  Manulis  plans  to  start  shooting 
“Dooley”  on  location  in  Southeast  Asia. 

Meanwhile,  Martin  Manulis-Jayem  Pro- 
ductions (the  latter  owned  by  Jack  Lem- 
mon) has  slated  November  as  the  start- 
ing date  for  “Days  of  Wine  and  Roses,” 
to  topline  Lemmon  and  Lee  Remick,  with 
Blake  Edwards  helming. 

Mirisch  to  Continue  Use 
Of  Goldwyn  Studios 

The  Mirisch  Co.,  which  has  headquar- 
tered at  the  Samuel  Goldwyn  Studios  since 
1957,  announced  that  a deal  has  been  con- 
cluded to  continue  production  on  that  lot 
for  the  next  two  years. 

Oscar  winner  William  Wyler  is  now  pro- 
ducing and  directing  “Infamous”  for  the 
Mirisch  Co.  at  the  studio,  and  producer- 
director  Fred  Zinnemann  and  screenwriter 
Dan  Taradash  are  at  work  on  the  lot  pre- 
paring James  Michener’s  “Hawaii.”  All 
Mirisch  product  is  released  through  United 
Artists. 

'No  Hands  on  the  Clock'  Set 
First  on  Clavell's  Slate 

As  the  first  of  three  films  to  be  pro- 
duced by  Cee  Productions,  Inc.,  and  slated 
to  begin  shooting  in  Italy,  producer  James 
Clavell  has  announced  “No  Hands  on 
the  Clock.”  Clavell  will  serve  in  the  multi- 
ple capacity  of  writer-producer-director  on 
the  picture  and  will  begin  casting  the  six 
roles — four  men  and  two  women — immedi- 
ately. 

While  in  Italy  where  he  selected  loca- 
tion sites,  Clavell  also  signed  that  country’s 
top  cameraman,  Eerno  Seraphin,  who 
lensed  the  award-winning  “Bicycle  Thief,” 
to  film  the  initial  Cee  production. 


BOXOFFICE  July  17,  1961 


19 


By  ANTHONY  GRUNER 


ASSOCIATED  British  Picture  Corp.  has 
enjoyed  another  excellent  year  of 
business,  according  to  the  latest  figures 
which  will  be  reported  to  the  forthcoming 
annual  general  meeting  on  August  11.  A 
final  dividend  of  40  per  cent  on  the  or- 
dinary stock,  making  a total  distribution 
of  60  per  cent  for  the  year  ended  March 
31,  is  to  be  declared. 

It  is  also  proposed  to  increase  the  ordi- 
nary capital  from  £2  millions  to  £4  millions. 

Trading  profits  of  the  group  amount  to 
£5,717,282,  compared  with  £3,760,530  in 
1960.  Taxation — £2,638,372  as  against  £1,- 
478,392.  The  net  profit  of  the  group  before 
taxation  was  £4,929,959  as  compared  with 
£2,950,827.  Part  of  the  reason  for  this 
increase  in  profits  comes  through  the 
economic  and  efficient  methods  used  by 
the  group  to  carry  out  all  its  activities, 
partly  through  the  increase  in  cinema 
admissions  to  ABC  theatres  throughout 
the  country  and  partly  through  the  profits 
made  by  its  television  subsidiary,  ABC 
Television. 

A further  factor  is  the  skilful  diversifica- 
tion of  ABC  interests  on  a very  broad 
basis  through  the  film  and  television  in- 
dustry. 

* * * 

Signs  of  a serious  industrial  dispute 
between  the  British  Film  Producers  Ass’n 
and  the  Association  of  Cinematograph  and 
Allied  Technicians  were  apparent  last 
week.  The  union  had  put  forward  claims 
for  an  increase  of  ten  per  cent  on  the 
present  rates,  the  BFPA  had  offered  7^2 
per  cent  to  all  members  who  were  receiving 
at  least  £3  above  the  minimum  rates.  Ac- 
cording to  the  BFPA,  about  16  per  cent 
of  ACAT  membership  was  in  receipt  of 
minimum  rates,  but  the  extension  brought 
the  benefit  up  to  about  40  per  cent. 

The  immediate  reaction  by  the  techni- 
cians was  to  threaten  to  clap  an  overtime 
ban  which  could  bring  all  production  to  a 
standstill.  The  BFPA,  in  reply  to  this 
situation,  has  offered  to  rediscuss  their 
offer  if  the  overtime  ban  is  rescinded.  So 
far  the  union  has  given  no  indication  that 
it  is  prepared  to  acquiesce  on  this  point. 
The  ban  has  been  in  operation  for  a week 
and,  until  it  is  lifted,  the  British  producers 
could  conceivably  lose  thousands  of  pounds 
in  increased  production  costs. 

* * * 

A serious  attempt  to  tackle  the  question 
of  mixed  marriages  was  made  last  week 
in  a new  film  released  by  the  Rank  Or- 
ganization, “Flame  in  the  Streets,”  written 
by  Ted  Willis.  This  dealt  with  the  reaction 
of  a white  family  who  learn  that  their 
daughter  has  fallen  in  love  with  and  wishes 
to  marry  a colored  man.  Under  the  direc- 
tion of  Roy  Baker,  John  Mills,  Sylvia  Syms 
and  Brenda  de  Banzie  provided  highly 
dramatic  performances,  while  the  Willis 
script  received  considerable  praise  from 
both  the  international  and  trade  press. 

Said  the  Daily  Express:  “Thanks  to  a 
straightforward  and  honest  script  from 
Ted  Willis,  ‘Flame  in  the  Streets’  looks 
its  awkward  dilemma  straight  in  the  eye. 
The  result  is  splendid  cinema.”  The  News 


of  the  World,  with  the  largest  circulation 
on  the  globe  declared:  “I  unhesitatingly 
commend  this  film.”  While  the  Daily 
Cinema  felt  the  film,  while  highly  con- 
troversial, would  not  hurt  its  booming  box- 
office  potential  a bit.  Finally,  Josh  Billings 
of  the  Kine  Weekly  and  the  dozen  of  all 
film  trade  paper  critics  declared:  “‘Flame 
in  the  Streets,’  a woman’s  film  for  all  its 
searing  fundamentals,  should  prove  a 
scorching  boxoffice  success.  Skillfully  writ- 
ten, forcefully  acted  and  shrewdly  directed, 
the  opus  grips  from  the  start  and  culmin- 
ates on  a sympathetic  and  highly  spectac- 
ular note.” 

It  is  quite  a while  since  a Rank  picture 
received  such  a unanimous  acclamation 
of  praise  from  the  press  of  Great  Britain. 
In  the  case  of  “Flame  in  the  Streets”  the 
bouquets  were  not  without  justification. 

* * * 

Dirk  Bogarde  will  costar  with  Alec  Guin- 
ness in  John  Brabourne’s  production  for 
Columbia  release,  “The  Mutineers.”  The 
picture  will  be  shot  in  Spain  and  is  being 
directed  by  Lewis  Gilbert,  who  recently 
teamed  with  producer  Brabourne  in  the 
recent  success,  “Sink  the  Bismarck!”  In 
addition  to  Guinness  and  Bogarde,  the 
film  stars  Anthony  Quayle,  currently  star- 
ring in  Carl  Foreman’s  “Guns  of  Navarone.” 
“The  Mutineers,”  based  on  the  novel  by 
Frank  Tinsley,  is  a story  told  against  a 
background  of  the  British  Navy  at  the  time 
of  the  Spithead  Mutiny,  during  the 
Napoleonic  wars.  The  production  will  be 
filmed  in  Cinemascope  and  Technicolor. 

* • • 

Raymond  Stross  will  go  on  the  floor 
with  his  latest  picture,  “Knife  Edge,”  at 
Ardmore  Studios,  Bray,  Ireland,  in  about 
two  months’  time.  The  picture  will  star  his 
wife,  British  actress  Anne  Heywood.  This 
will  be  their  first  picture  as  a husband  and 
wife  team.  Miss  Heywood  starred  opposite 
Robert  Mitchum  in  “A  Terrible  Beauty,” 
which  was  produced  by  Stross,  but  this 
was  before  they  were  married.  Other  star 
parts  for  “Knife  Edge”  are  expected  to  be 
announced  soon.  Stross’  last  production, 
“The  Mark,”  which  starred  Stuart  Whit- 
man, Maria  Schell  and  Rod  Steiger,  was  the 
official  British  entry  in  the  Cannes  Film 
Festival  this  year. 

* * * 

Peter  Sellers,  Dany  Robin  and  Margaret 
Leighton  are  the  stars  of  the  new  Julian 
Wintle — Leslie  Parkyn  production,  “The 
Waltz  of  the  Toreadors,”  which  went  into 
production  last  week  at  Pinewood  studios. 
Set  at  the  turn  of  the  century,  the  film 
has  been  adapted  from  the  successful  West 
End  satiric  comedy  of  Jean  Anouilh  by 
Wolf  Mankowitz.  It  will  be  directed  by 
John  Guillermin  and  produced  by  Peter 
De  Sarigny  as  an  Independent  Artists 
production  for  Rank  release.  Previous 
films  presented  by  Independent  Artists  in- 
clude “Tiger  Bay,”  “Blind  Date,”  “Never 
Let  Go,”  “Payroll”  and  “Very  Important 
Person.” 


De  Simone  Now  Executive 
Vice-President  of  Titanus 

ROME — Franco  De  Simone  Niquesa,  gen- 
eral manager  of  Titanus,  has  been  named 
executive  vice-president  of  the  Italian  pro- 
duction-distribution-exhibition company 
by  Goffredo  Lombardo,  president. 

De  Simone  has  handled  most  of  the 
initial  negotiations  between  Titanus  and 
American  film  companies.  These  activities 
have  grown  to  such  proportions  that  he 
now  spends  three  months  every  year  in 
the  United  States.  He  now  is  in  New  York 
for  meetings  with  Joseph  Levine  who  will 
distribute  Titanus’  “The  Last  Days  of 
Sodom  and  Gomorrah”  and  for  discussions 
with  other  American  companies  regarding 
distribution  of  the  25  pictures  which  Ti- 
tanus will  produce  in  the  next  12  months. 

De  Simone  is  well  known  in  Hollywood 
and  New  York  film  circles  and  was  a 
lawyer  specializing  in  motion  picture  law 
when  he  joined  Titanus  in  1952  as  gen- 
eral manager. 


J.  F.  Pattinson  Resigns 
From  20th-Fox  U.K.  Post 

LONDON — The  resignation  of  James  F. 
Pattinson  as  managing  director  of  20th- 
Fox  Film  Co.,  Ltd.,  effective  immediately, 
has  been  announced.  His  successor  is  Percy 
Livingstone,  general  sales  manager  of 
Warner-Pathe  Distributors,  and  formerly 
director  of  sales  for  20th-Fox  here. 

Livingstone  served  with  20th-Fox  from 
1931  to  1959,  when  he  resigned  as  director 
of  sales  to  join  Warner-Pathe  as  general 
sales  manager. 

Previously  he  was  with  Famous  Films 
and  Goldwyn,  Ltd.,  in  sales  capacities.  He 
was  assistant  sales  manager  in  1937,  sales 
manager  in  1946,  the  director  of  sales,  and 
was  appointed  managing  director  in  1956. 


Continental  to  Release 
'Roman  Balcony'  in  U.S. 

NEW  YORK — “From  a Roman  Balcony,” 
a Paul  Graetz  production  starring  Jean 
Sorel  and  Lea  Massari,  has  been  acquired 
by  Continental  Distributing  for  release  in 
the  U.  S.  in  the  fall. 

Based  on  stories  by  Alberto  Moravia,  the 
picture  was  directed  by  Mauro  Bolognini. 
Graetz  recently  completed  the  film  ver- 
sion of  Arthur  Miller’s  “A  View  From  the 
Bridge,”  which  Continental  will  also  dis- 
tribute. 


Gannaway  Film  Opens 

NEW  YORK— “Rebellion  in  Cuba,” 
filmed  inside  Castro’s  Cuba  by  Albert  C. 
Gannaway,  who  produced  and  directed,  is 
playing  at  the  Embassy  Theatre,  New  York 
City.  Lon  Chaney,  Jake  LeMotta  and  Sonia 
Marrero  have  leading  roles.  Gannaway 
produced  several  features  for  Republic 
Pictures. 


Brandon  to  Moscow 

NEW  YORK — Thomas  Brandon  has  been 
designated  as  the  official  representative  of 
the  Independent  Film  Importers  & Dis- 
tributors of  America  at  the  Moscow  Film 
Festival  and  has  left  for  Russia.  Brandon 
is  president  of  Brandon  Films,  Inc. 


20 


BOXOFFICE  ::  July  17,  1961 


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’Pleasure  of  His  Company ’ (Para.) 

Is  Voted  June  Blue  Ribbon  Award 

By  VELMA  WEST  SYKES 

^^INNING  film  for  family  entertainment  among  the  June  releases  was  Paramount’s 
“The  Pleasure  of  His  Company.”  National  Screen  Council  members  voted  it 
the  Boxoffice  Blue  Ribbon  Award  by  postcard  ballot  as  the  most  outstanding  picture 
among  those  suitable  for  the  whole  family  to  see  together.  Starring  Fred  Astaire, 
Debbie  Reynolds,  Lilli  Palmer  and  Tab  Hunter,  the  Samuel  Taylor — Cornelia  Otis 
Skinner  broadway  hit  comes  to  the  screen  as  a delightful  summer  confection  for 
sophisticated  as  well  as  general  audiences.  While  gay  and  romantic,  there  is  much 
humor  and  underneath  runs  a skillfully  handled  presentation  of  the  problems  which 
divorced  parents  bring  upon  themselves  and  their  offspring. 


Boxoffice  reviewed  it  in  the  issue  of 
May  1,  saying  in  part:  “Two  principal 
ingredients  should  assure  money-making 
and  mirthful  exhibition  of  this  Perlberg- 
Seaton  production  of  Samuel  Taylor’s 
popular  Broadway  play.  Its  slickness  and 
sophistication — which  are  the  photoplay’s 
forte — should  constitute  an  irresistible 
magnet  for  discriminating  ticket-buyers, 
while  the  weight  of  its  star-encrusted  cast 
will  attract  average  patrons.  The  offer- 
ing’s lush  physical  accoutrements  will 
play  an  important  part  in  establishing 
its  popularity.  Among  others,  they  include 
brilliant  Technicolor  photography:  excep- 
tionally beautiful  set  decorations  and  out- 
door backgrounds  and,  above  all,  the 
costumes  which  have  the  distaff  side 
theatregoers  breaking  their  piggie  banks.” 
Reports  so  far  from  key  city  first  runs 
show  the  picture  has  grossed  164  per 
cent  of  average. 

NSC  Members  Comment  on  Ballots 

Ballot  comments  from  NSC  members 
described  their  pleasure  on  viewing  “The 
Pleasure  of  His  Company”  as  follows: 

This  screen  comedy  merits  its  national 
boxoffice  leadership.  It  is  beautifully 
packaged  with  laugh  plots,  directed  with 
zing  by  George  Seaton  and  played  with 
polish  by  seasoned  performers,  including 
Fred  Astaire,  Lilli  Palmer  and  Debbie 
Reynolds.  — Mrs.  Virginia  Rollwage 
Collier,  District  of  Columbia  MP  & TV 
Council  . . . Witty  and  sophisticated,  yet 
fun  for  the  family.  Lilli  Palmer  all  but 
steals  the  show. — James  L.  Limbacher, 
Dearborn  Press. 

“The  Pleasure  of  His  Company”  is 
a delightful  picture — such  a relief  from 
crime  and  sex.  A good  cast  and  a good 
performance.  — Mrs.  Claude  Franklin, 
Indianapolis  NSC  Group  . . . Hilarious 
and  entertaining. — Mrs.  W.  Robert  Flem- 
ing, Indiana  Indorsers  of  Photoplays, 
Fort  Wayne  . . . The  excellent  cast  makes 
this  a real  fun  show. — Dorothy  R.  Shank, 
Station  WJJL,  Niagara  Falls. 

Bits  of  frothy  fun  in  “The  Pleasure  of 
His  Company,”  delightful  escapism  with  a 
well  chosen  cast. — Mrs.  Shirley  H.  Gun- 
nels, G.F.W.C.,  Fowler,  Ind.  . . . Escap- 


ism as  delightful  as  was  “The  Absent- 
Minded  Professor” — clever,  witty  plot, 
excellent  cast  in  intriguing  San  Fran- 
cisco background. — Mrs.  A.  L.  Murray, 
Kappa  Kappa  Gamma,  Long  Beach. 

“The  Pleasure  of  His  Company”  seems 
to  strike  the  “family  gong”  harder  than 
anything  else.  However,  I have  reserva- 
tions about  it,  too.  Reynolds  and  Astaire 
are  quite  a pair. — Don  Leigh  McCulty, 
Clarksburg  (W.  Va.)  Exponent-Tele- 
gram . . . Bright  and  cheerful.  Not  for  the 
very  young,  of  course,  but  wholesome  any- 
way.— Dave  McIntyre,  San  Diego  Evening 
Tribune  . . . The  best  of  the  list  but  too 
mature  for  children  eight  or  under, 
though  not  objectionable  for  them. — Mrs. 
P.  E.  Willis,  G.F.W.C.,  Glendale,  Calif. 

“The  Pleasure  of  His  Company”  is  a 
standout  and  just  what  it  presumes  to 
be — a fantastic  comedy. — W.  L.  Under- 
wood, Wichita  Falls  Times  & Record 
News  ...  A delightful  comedy  well  cast, 
members  of  which,  as  always,  are  excel- 
lent.— Mrs.  Arthur  D.  Kerwin  ...  A 
thoroughly  enjoyable  picture  with  a fine 
cast,  superb  background  and  elegant  cos- 
tumes— a star  picture. — Mrs.  Edward  C. 
Wakelam,  Indianapolis  NSC. 

Refreshing  Summer  Fare 

Good  summer  fare  for  families  in  “The 
Pleasure  of  His  Company” — refreshing. — 
Mrs.  Frederic  H.  Steele,  Huntington,  Pa. 
. . . Clever  and  gay,  cast  well  blended, 
which  makes  for  an  enjoyable  evening. — 
Mrs.  Mildred  W.  Miller,  East  Bay  MP  & 
TV  Council. 

Bravo!  Perlberg  and  Seaton  have  done 
it  again  with  “The  Pleasure  of  His 
Company.” — Allen  M.  Widem,  Hartford 
Times  . . . The  cast  well  blended,  picture 
clever  and  gave  and  makes  for  an  enjoy- 
able evening. — Mrs.  Mildred  W.  Miller, 
East  Bay  MP  & TV  Council. 

Another  romantic  comedy  for  the  whole 
family — the  best  entertainment  with  the 
greatest  actors. — Laura  E.  Ray,  Indian- 
apolis NSC  Group  . . . Light,  witty  and 
elegant. — Mrs.  J.  B.  Hoffman,  Indiana 
Indorsers  of  Photoplays,  Indianapolis  . . . 
Good  entertainment,  relaxing  fun. — Mrs. 
Harry  T.  Jarvis,  Greater  Detroit  MPC. 


The  Cast 


Biddeford  “Pogo”  Poole Fred  Astaire 

Jessica  Poole  Debbie  Reynolds 

Katharine  Dougherty Lilli  Palmer 


Roger  Henderson  Tab  Hunter 

James  Dougherty  Gary  Merrill 

Toy  Stephen  Cheng 

Mackenzie  Savage  Charles  Ruggles 


Executive  Producer 

Producer  

Director 

Screenplay  by 


Production  Staff 


Jack  H.  Karp 

William  Perlberg 

George  Seaton 

....  Samuel  Taylor 


Based  on  the  Broadway  Play 

by  Samuel  Taylor 

Cornelia  Otis  Skinner 
Music  scored  and  directed  by 

Alfred  Newman 


WEDDING  TRIANGLE,  BRIDE’S  FATHER  (FRED  ASTAIRE), 
MOTHER  (LILLI  PALMER),  STEPFATHER  (GARY  MERRILL) 


DEBONAIR,  RASCALLY  FATHER  MAKES  TROUBLE  BE- 
TWEEN DAUGHTER  DEBBIE  REYNOLDS  AND  TAB  HUNTER 


TOUCHED  AND  HUMBLED  BY  HIS  DAUGHTER'S  OFFER  TO 
PLEASE  HIM,  THE  FATHER  DOES  HIS  PART  AT  THE  END 


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This  Award  is  given  each  month  by  the 
National  Screen  Council  on  the  basis  of  out- 
standing merit  and  suitability  for  family 
entertainment.  Council  membership  comprises 
motion  picture  editors,  radio  and  TV  film 
commentators,  representatives  of  better  films 
councils,  civic,  educational  and  exhibitor  or- 
ganisations. 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


Atlantis,  the  Lost  Continent  (MGM) 

100 

200 

200 

100 

150 

125 

105 

100 

200 

100 

80 

150 

120 

145 

220 

140 

ft  Bimbo  the  Great  (WB) 

100 

105 

100 

100 

100 

70 

100 

85 

100 

96 

Breathless  (F-A-W) 

120 

225 

120 

100 

120 

200 

148 

||  By  Love  Possessed  (UA) 

150 

120 

175 

115 

125 

175 

200 

180 

175 

110 

150 

100 

148 

||  Dondi  (AA) 

60 

100 

75 

100 

125 

90 

92 

: Fabulous  World  of  Jules  Verne  (WB) 

100 

120 

105 

110 

125 

100 

70 

105 

85 

115 

104 

|l  Fanny  (WB) 

250 

125 

150 

350 

200 

150 

204 

t§  Gidget  Goes  Hawaiian  (Col) 

120 

95 

100 

100 

120 

125 

270 

120 

130 

125 

200 

137 

||  Homicidal  (Col) 

110 

125 

180 

90 

200 

175 

175 

151 

||  Ladies  Man,  The  (Para) 

195 

95 

150 

150 

300 

175 

100 

130 

182 

||  Last  Time  I Saw  Archie,  The  (UA) 

125 

115 

100 

165 

125 

150 

110 

115 

115 

135 

85 

300 

125 

175 

90 

175 

85 

125 

134 

||  Last  Sunset,  The  (U-I) 

160 

115 

215 

75 

100 

200 

60 

125 

100 

175 

110 

130 

130 

130 

ill  League  of  Gentlemen  (Kingsley-IntT) 

140 

275 

125 

190 

100 

115 

150 

210 

100 

135 

165 

195 

350 

173 

i Magdalena  (SR) 

115 

200 

180 

100 

150 

115 

100 

137 

|:|j  Man  on  a String  (Col) 

110 

100 

215 

75 

75 

75 

105 

150 

100 

100 

125 

95 

160 

85 

100 

90 

140 

112 

i Next  to  No  Time  (Showcorp) 

100 

155 

100 

130 

90 

125 

117 

|i  On  the  Double  (Para) 

130 

260 

110 

170 

100 

125 

80 

85 

175 

137  j 

If  One-Eyed  Jacks  (Para) 

170 

200 

160 

225 

100 

80 

325 

130 

150 

250 

150 

125 

125 

160 

120 

195 

115 

200 

166 

||  Parent  Trap,  The  (BV) 

140 

160 

190 

200 

250 

225 

200 

450 

150 

145 

150 

200 

205  : 

1 Parrish  (WB) 

140 

175 

135 

95 

200 

130 

90 

300 

165 

100 

153  i 

It  Passport  to  China  (Col) 

100 

100 

100 

100 

100 

100 

100  i 

||  Pleasure  of  His  Company,  The  (Para) 

120 

120 

160 

100 

125 

200 

300 

210 

120 

175 

170 

164 

P 

H Raisin  in  the  Sun,  A (Col) 

140 

125 

200 

90 

150 

70 

170 

160 

100 

145 

195 

95 

125 

90 

133  ! 

l!  Return  to  Peyton  Place  (20th-Fox) 

170 

275 

250 

200 

125 

300 

110 

120 

200 

400 

105 

180 

300 

220 

110 

185 

140 

150 

197 

|f  Rosemary  (F-A-W) 

120 

100 

95 

170 

100 

90 

110 

90 

200 

90 

150 

200 

150 

128  i 

||  Sanctuary  (20th-Fox) 

120 

150 

190 

90 

90 

260 

80 

135 

100 

300 

110 

100 

105 

185 

90 

110 

138  i 

if  Sat.  Night  <S  Sun.  Morning  (Cont'l) 

260 

155 

120 

220 

225 

160 

200 

300 

205  ! 

% Savage  Eye,  The  (Trans-Lux-Harrison) 

175 

190 

200 

115 

100 

150 

115 

175 

250 

163  ! 

^ Secret  Partner,  The  (MGM) 

130 

90 

165 

100 

100 

100 

50 

80 

85 

125 

80 

100 

70 

98 

||  Snow  White  & 3 Stooges  (20th-Fox) 

100 

100 

265 

90 

145 

115 

136 

Spartacus  (U-I) 

175 

200 

255 

185 

150 

300 

175 

175 

300 

350 

400 

300 

400 

195 

550 

150 

400 

274  I 

§t  Thunder  in  Carolina  (Howco) 

90 

75 

125 

200 

50 

145 

120 

80 

120 

90 

no 

H Trapp  Family,  The  (20th-Fox) 

110 

110 

200 

90 

85 

125 

100 

300 

120 

95 

120 

132 

p Two  Loves  (MGM) 

125 

115 

90 

150 

90 

125 

100 

110 

50 

100 

85 

190 

80 

140 

100 

no  i 

If  Two-Way  Stretch  (Showcorp) 

130 

175 

175 

125 

125 

200 

155 

11  Virgin  Island  (F-A-W) 

90 

100 

100 

100 

100 

100 

100 

99 

P V/ild  in  the  Country  (20th-Fox) 

120 

130 

115 

165 

85 

100 

115 

100 

255 

80 

350 

150 

105 

135 

130 

125 

141 

Young  Jesse  James  (20ih-Fox) 

100 

100 

80 

100 

80 

100 

85 

92  ; 

Xwmmwmmmm. 


I 


f. 


TOP  HITS 


OF 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Spartacus  (U-l) 

Memphis  400 

2.  Fanny  (WB) 

Los  Angeles 350 

Cincinnati  250 

Minneapolis  200 

3.  Guns  of  Navarone,  The  (Col) 

Los  Angeles 350 

San  Francisco 250 

4.  Two  Rode  Together  (Col) 

Kansas  City 320 


5.  Last  Time  I Saw  Archie,  The  (UA) 

Memphis  300 

6.  Parrish  (WB) 

Minneapolis  300 

7.  Pleasure  of  His  Company,  The  (Para) 

Kansas  City 300 

8.  Romanoff  and  Juliet  (U-l) 

San  Francisco 300 


pi 


I: 

i 

1 

1 


Madison  Couple  Recalls  Speedups 
In  Theatre  of  Half-Century  Ago 


'Exodus'  Attendance 
Still  Big  in  Omaha 

OMAHA — The  Admiral  Theatre  com- 
pleted the  second  week  of  “Exodus”  with 
a dazzling  350  per  cent,  after  the  first 
week  had  resulted  in  a lofty  450  per  cent 
for  the  United  Artists’  release.  Ralph 
Blank,  owner  of  the  Admiral,  said  that  in- 
dications point  to  a third  week  that  will 
be  in  the  same  attendance  class  with  the 
first  two.  Another  picture  still  scoring  in 
high  figures  was  “Spartacus,”  which  con- 
tinued strong  with  325  in  its  sixth  week  at 


the  Dundee. 

(Average  Is  100) 

Admiral — Exodus  (UA),  2nd  wk 350 

Cooper — This  Is  Cineramo  (Cinerama),  20fh  wk.  150 

Dundee— Spartacus  (U-l),  6th  wk 325 

Omaha — The  Ladies  Man  (Para)  150 

Orpheum — Parrish  (WB)  125 

State — Ring  of  Fire  (MGM);  The  Green  Helmet 
(MGM)  90 


'A  Raisin  in  the  Sun'  250 
Captures  Milwaukee  Honors 

MILWAUKEE — “A  Raisin  in  the  Sun” 
at  the  neighborhood  Times  Theatre  was 
the  standout  comparative  grosser  for  the 
week,  with  a mark  of  250.  Second  place  was 
a tie  between  “The  Parent  Trap” 
and  “Seven  Wonders  of  the  World.” 


Downer — Two-Way  Stretch  (Showcorp) 180 

Palace — Seven  Wonders  of  the  World  (Cine- 
rama), 11th  wk 200 

Riverside — The  Parent  Trap  (BV) 200 

Strand — Exodus  (UA),  14th  wk 150 

Times — A Raisin  in  the  Sun  (Col)  250 

Tower — Snow  White  and  the  Three  Stooges 

(20th- Fox)  150 

Towne — The  Ladies  Man  (Para),  2nd  wk 125 

Uptown — Gone  With  the  Wind  (MGM),  reissue, 

11th  wk 150 

Varsity — Two-Way  Stretch  (Showcorp)  90 

Warner — Parrish  (WB)  120 

Wisconsin — By  Love  Possessed  (UA)  125 


‘Fanny/  'Parrish'  Leaders 
In  Downtown  Minneapolis 

MINNEAPOLIS — “Fanny,”  in  its  second 
week  at  the  Mann  Theatre,  did  the  best 
business  with  a rating  of  200  per  cent.  It 
was  followed  closely  by  the  190  per  cent 
scored  by  “Parrish,”  also  in  its  second  week, 
at  the  Uptown.  Most  offerings,  however, 
hovered  near  the  average  mark. 


Academy — On  the  Double  (Para),  2nd  wk 90 

Avalon — The  Fast  Set  (SR);  3 Murderesses 

(20th-Fox),  2nd  run  150 

Century — Windjammer  (Cinemiracle),  reissue, 

4th  wk 115 

Gopher — The  Ladies  Man  (Para),  2nd  wk 100 

Lyric — The  Pleasure  of  His  Company  (Para), 

3rd  wk 90 

Mann — Fanny  (WB),  2nd  wk 200 

Orpheum — Two  Rode  Together  (Col)  100 

St.  Louis  Park — Saturday  Night  and  Sunday 

Morning  (ContT),  2nd  wk 100 

State — The  Parent  Trap  (BV),  2nd  wk 110 

Suburban  World — Two-Way  Stretch  (Showcorp), 

3rd  wk 100 

Uptown — Parrish  (WB),  2nd  wk 190 

Westgate — The  Subterraneans  (MGM) 100 

World — By  Love  Possessed  (UA),  2nd  wk 90 


Rerelease  for  Mantle 

ST.  LOUIS — First  picture  acquired  for 
rerelease  by  the  recently  formed  Mantle 
Pictures,  Inc.,  will  be  Louis  de  Rochemont’s 
“Lost  Boundaries,”  starring  Mel  Ferrer. 
With  headquarters  in  St.  Louis,  Cliff  Man- 
tle, president,  plans  to  open  offices  in  New 
York  and  Hollywood.  Product  will  be  dis- 
tributed through  independent  exchanges  in 
key  cities. 

Mantle,  who  has  been  in  distribution  for 
20  years,  formerly  was  in  the  sales  de- 
partment of  20th  Century-Fox  and  branch 
manager  here  for  J.  Arthur  Rank. 


MADISON — It  must  have  come  as  a sur- 
prise to  the  patrons  of  the  nickel  movies  50 
years  ago  when  they  sat  down  to  watch  a 
three-reel  film,  scheduled  to  run  for  45 
minutes,  to  find  they  had  seen  the  entire 
picture  in  ten  minutes. 

Frank  Custer  of  the  Capital  Times  staff 
reports  in  a recent  issue  that’s  the  way  it 
was  when  Ernest  R.  Carlson,  a Madison 
resident,  was  the  projectionist  at  the 
Amuse  Theatre  at  16  East  Mifflin  St.,  and 
his  wife  May  played  the  piano  accompani- 
ment for  the  silent  flickers. 

“If  crowds  were  waiting  outside  the  the- 
atre to  see  a picture,”  Carlson  related,  “We 
would  speed  up  the  film  and  run  it  off  in  10 
minutes  in  order  to  get  the  other  customers 
in.” 

STRAND  NOW  ON  SITE 

Today  the  site  of  the  old  Amuse  is  occu- 
pied by  the  Strand  Theatre.  Managing  the 
showhouse  of  today  is  the  son  of  the  vet- 
eran movie  house  couple,  Dale  Carlson. 
Another  son,  Owen  Carlson,  city  weigh- 
master,  for  a time  managed  the  old  Madi- 
son Theatre  on  Monona  avenue. 

Behind  the  speedup  of  the  film  projec- 
tion back  in  1911,  when  the  Carlsons  were 
at  the  Amuse  was  the  concern  that  the  cus- 
tomers might  go  to  another  of  the  nickel- 
odeons like  the  Pastime,  the  Grand,  or  the 
vaudeville  house,  Majestic. 

The  Amuse  had  opened  October  14,  1910, 
with  seats  for  370  patrons.  It  had  been 
established  by  Roy  Cummings,  operator  of 
the  biggest  theatre  chain  then  in  Wiscon- 
sin, and  G.  H.  Marks,  local  businessman, 
who  remodeled  the  Gapen  building,  pre- 
viously occupied  by  John  Nichols  depart- 
ment store,  at  a cost  of  $5,000. 

The  theatre  occupied  all  of  what  is  now 
the  lobby  of  the  Strand.  The  floor  sloped 
back  to  the  screen  mounted  in  a brown  and 
gold-framed  stage  that  stood  where  the 
present  theatre  concession  stands  are 
located.  A glassed-in,  wooden  box  stood  at 
the  center  of  the  entry,  with  double  glass 
panel  doors  admitting  customers  at  each 
side.  A domed  tiled  entry  greeted  the 
movie  patrons. 

MRS.  CARLSON  WAS  PIANIST 

Down  in  the  orchestra  pit  before  the 
screen  was  the  piano  at  which  Mrs.  Carlson 
sat  as  she  watched  the  film,  fitting  music 
to  the  action  on  the  screen.  Also  down 
front  were  the  violinist,  Gwen  Steele,  and 
the  drummer  and  xylophone  player,  Mike 
Sullivan. 

Mrs.  Carlson,  reflecting  on  the  early 
movies,  said  the  musicians  were  paid  $18  a 
week. 

“We  bought  our  own  music  out  of  our 
salaries,  selecting  whatever  we  wanted  to 
play  for  the  show,”  she  said. 

She  named  some  of  the  oldtime  favorites 
she  used  to  play  as  “Peg  O’  My  Heart,” 
“Mary,  a Grand  Old  Name,”  “Beautiful 
Doll,”  “Come,  Josephine,  in  My  Flying 
Machine,”  and  “Hearts  and  Flowers.” 

Sometimes,  she  recalls,  the  students  at- 
tending the  flickers  used  to  stamp  their 
feet  on  the  floor  in  an  effort  to  make  her 
nervous  as  she  played  for  the  film. 

Mr.  and  Mrs.  Carlson  got  their  start  in 
the  movie  business  in  1908  in  their  home 


town,  Whitehall,  Mich.,  where  he  operated 
the  projector,  a hand  crank  affair,  while 
his  wife  played  the  piano. 

The  light  for  the  projector  was  a small 
carbon  arc  light,  he  said.  Electric  bulbs 
were  not  used  for  fear  the  film  might  catch 
fire  from  the  heat  of  the  bulb,  he  explained. 
And  generally  the  bulbs  didn’t  have  enough 
brightness. 

“The  flickers  were  pretty  rough  on  the 
eyes  in  those  days.  The  picture  jumped 
around  on  the  screen  and  it  was  difficult 
to  keep  in  focus,”  he  said. 

Carlson  recalled  that  some  of  the  films 
of  those  days  include  “The  Perils  of 
Pauline,”  “Tolubl’  David,”  “Smilin’  Thru,” 
and  “Hearts  Are  Trump.” 

Those  were  the  days  when  special  films 
were  shown  for  children  on  Saturday  after- 
noons. For  the  most  part  the  pictures  were 
serials,  a sure  guarantee  to  bring  them  back 
next  Saturday. 

“Proper  women  didn’t  want  their  chil- 
dren to  go  to  the  movies  then  any  more 
than  they  would  want  their  children  to  go 
into  a saloon,”  Carlson  said. 

IN  MADISON  SINCE  1911 

Mr.  and  Mrs.  Carlson  came  to  Madison  in 
1911,  and  joined  with  Edward  Leming,  a 
brother-in-law  in  the  operation  of  the 
Amuse.  Leming,  who  died  in  1936,  used  to 
sell  tickets  at  the  boxoffice.  Pictures  were 
shown  from  1 to  5 p.m.,  when  the  doors 
were  closed  during  the  supper  hour.  The 
theatre  reopened  at  7 and  pictures  ran 
until  10:30  p.m. 

If  something  like  a sick  pet  interfered 
with  the  projectionist’s  routine,  the  film 
was  stopped  temporarily  while  he  attended 
to  the  animal.  Such  a case  occurred  for 
Carlson. 

One  day  a friend  rushed  into  the  pro- 
jection booth  to  tell  Carlson  his  dog  had 
been  poisoned.  Carlson  turned  off  the  pro- 
jector midway  in  the  film,  rushed  from  the 
theatre,  bought  an  antidote  which  he  fed 
his  dog,  and  watched  the  dog  recover,  be- 
fore returning  to  continue  the  movie  about 
10  minutes  later. 

Mr.  and  Mrs.  Carlson  are  now  retired,  but 
they  like  to  compare  the  oldtime  movies 
and  their  operation  with  present  day  rou- 
tine with  their  son  Dale  when  they  get 
together. 


Max  Shulman  Will  Upheld 
In  Hartford  Court  Test 

HARTFORD — A Hartford  superior  court 
jury  has  upheld  the  validity  of  the  March 
19,  1958,  will  of  the  late  Max  Shulman, 
Hartford  theatre  builder  and  real  estate 
operator. 

This  provides  that  his  estate,  valued  in 
excess  of  $300,000,  be  held  in  trust  for  the 
benefit  of  his  widow,  Bella,  during  her 
lifetime.  After  that,  the  estate  is  to  be 
divided  among  three  children,  Beatrice 
Shulman  and  Albert  H.  Shulman  of  Hart- 
ford and  Mrs.  Lisbeth  H.  Levine  of  West 
Hartford. 

Contesting  the  will  were  four  other  chil- 
dren who  were  left  bequests  of  $500  each. 
They  were  Maurice  W.  Shulman  of  Hart- 
ford, Mrs.  Esther  Wilkes  of  West  Hartford. 
Joseph  L.  Shulman  of  Bloomfield,  Conn., 
and  Mrs.  Sophie  Walsh  of  Riverdale,  N.  Y. 


BOXOFFICE  ::  July  17,  1961 


NC-I 


MINNEAPOLIS 


Jellied  Artists'  "Angel  Baby”  played  first 
run  at  two  Twin  Cities  drive-ins — the 
100  Twin  in  Minneapolis  and  the  Maple 
Leaf  in  North  St.  Paul  . . . Independent 
Film  Distributors  will  distribute  “Kip- 
ling's Women"  in  the  territory,  according 
to  Abbott  Swartz,  manager  . . . John  Winter 
closed  the  Alo  Theatre  at  Albany. 

Tommy  Martin,  city  manager  for  Minne- 
sota Amusement  Co.  in  St.  Paul,  is  back 
from  a vacation  in  Baltimore  and  Wash- 
ington, D.  C.  . . . Don  Alexander,  man- 
ager of  the  Riviera,  St.  Paul,  vacationed 
in  northern  Minnesota  . . . Otto  Kobs,  who 
has  a completely  equipped  children’s 
amusement  park  in  connection  with  his 
Flying  Cloud  Drive-In,  announced  via 
Bob  Murphy's  column  in  the  Minneapolis 
Star  that  he  was  willing  to  operate  the 
rides  for  two  or  three  hours  any  Saturday 
or  Sunday  afternoon  for  any  orphanage 
or  children’s  home  group  gratis. 

Herman  Schmidt  reopened  the  Thorp 
Theatre  at  Thorp,  Wis.,  Northwest  The- 
atres is  doing  the  buying  and  booking  . . . 
Tom  O'Neil  has  been  named  assistant 
manager  of  the  Starlite  Drive-In  at  Fargo, 
N.  D.,  and  the  Moonlite  Drive-In  at  Moor- 
head, operated  by  Welworth  Theatres  . . . 
Marvin  Maetzold,  head  booker  at  Columbia, 
vacationed  in  northern  Minnesota. 

Donna  Larson,  cashier  at  MGM,  is  driv- 
ing a new  Oldsmobile  . . . Kathy  Horsager 


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Skokie,  Illinois 


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SPECIAL  — One  umpi t speaker  de- 
livered to  you  H SO  for  your  testing 
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is  the  new  contract  clerk  at  20th  Century- 
Fox,  replacing  Karen  Appelgren,  who  re- 
signed . . . Bill  Marshall,  office  manager 
at  American-International,  vacationed  in 
Chicago  . . . The  Lyceum  Theatre  at  Deer 
River  has  been  redecorated,  according  to 
John  E.  Johnson,  manager  . . . Chuck 
Bliss,  office  manager  at  Universal,  vaca- 
tioned at  Askov  and  along  the  north  shore 
of  Lake  Superior. 

Outstate  exhibitors  on  the  Row  were  Joe 
Rostvold,  Caledonia;  Edgar  Olson,  Grants- 
burg,  Wis.;  Harry  Thorstad,  Starbuck; 
Stan  McCulloch,  Hibbing,  and  Sid  Heath, 
Wells  . . . Harry  Hollander,  Columbia  ex- 
ploited-, has  been  in  working  on  “The  Guns 
of  Navarone,”  which  tentatively  is  set  to 
open  July  28  at  the  State,  Minneapolis, 
and  Paramount,  St.  Paul  . . . Harold  Miller 
has  been  named  assistant  manager  of  the 
Empire  at  Minot,  N.  D.,  operated  by  Min- 
nesota Amusement  Co. 

Kenneth  Palmer  has  closed  the  Elk  The- 
atre at  Elkton,  S.  D.,  and  has  moved  back 
to  Flint,  Mich.  . . . E.  O.  Olson,  operator 
of  the  Grand  at  Northfield,  is  cooperating 
with  local  businessmen  in  presenting  a 
“Happiness  Hour,”  free  children’s  show, 
every  Saturday  morning  . . . Hollywood 
celebrities  in  for  the  Minneapolis  Aquaten- 
mal,  summer  festival,  which  began  Sat- 
urday (15),  include  Annette  Funicello, 
Walt  Disney  star,  Marilyn  Maxwell  and 
Lassie. 

Col.  Norman  Sprowl,  promotion  director 
of  the  Century  Cinerama  Theatre,  suffered 
a slight  stroke  . . . St.  Louis  Park  Theatre 
has  booked  a special  group  of  children’s 
films  for  Wednesday  matinees.  They  were 
picked  by  the  Children’s  Film  Foundation 
not  only  on  the  basis  of  good  taste,  but 
by  the  children’s  reactions  in  test  show- 
ings. 


MILWAUKEE 


■phe  Marcus  Plan,  originated  by  Ben  Mar- 
cus, head  of  the  circuit  in  this  area 
bearing  his  name,  will  be  used  in  the  Pitts- 
burgh territory.  The  promotion  will  be  used 
on  Universal’s  “Tammy  Tell  Me  True,”  to 
start  Wednesday  (19)  with  more  than  70 
theatres  expected  for  the  saturation  cam- 
paign. 

The  Milwaukee  Sentinel’s  Skil-Word 
contest  was  won  by  five  out-of-towners. 
Each  contestant  was  given  a pair  of  tickets 
to  “Seven  Wonders  of  the  World,”  playing 
at  the  Palace  Theatre  here  . . . The  Pa- 
tricia Stevens  Career  College  here  is  con- 
ducting a “The  Young  Model  of  the  Year” 
contest,  the  ultimate  winner  to  appear 
with  Jerry  Lewis  in  his  next  big  Paramount 
picture. 

More  than  20,000  persons  lined  the 
streets  of  Baraboo  Saturday  (1)  to  see  an 
old-fashioned  circus  parade  in  which  actor 
Dennis  Morgan  and  his  wife  rode  a Circus 
World  Museum  elephant.  Baraboo  seems  to 
rely  on  a Hollywood  representative  to  get 
the  show  on  the  road  for  each  forthcoming 
season. 

The  film,  “La  Dolce  Vita,”  which  opens 


at  the  Strand  here  Wednesday  (19),  is 
getting  considerable  ink  of  late,  relative 
to  whether  or  not  it  is  an  “acceptable” 
picture.  However,  according  to  an  an- 
nouncement, the  Catholic  Legion  of  De- 
cency has  come  through  with  “carefully 
chosen  words  of  praise,”  placing  the  film 
in  a category  titled  “Separate  Classifica- 
tion.” The  Legion  also  praised  the  distri- 
butor for  its  discretion  in  recommending 
the  movie  for  adults  only. 

Wade  Mosby,  the  Milwaukee  Journal’s 
amusement  editor,  did  a page  in  the  Sun- 
day section,  praising  what  he  terms  a new 
trend  in  the  theatres  hereabouts  playing  a 
host  of  family  pictures.  Among  those  he 
recommends  are:  The  Parent  Trap,  Snow 
White  and  the  Three  Stooges,  The  Ladies 
Man,  Gidget.  Goes  Hawaiian,  On  the  Dou- 
ble, Misty,  Journey  to  the  Bottom  of  the 
Sea,  Lad,  a Dog,  and  Nikki,  Wild  Dog  of 
the  North. 

Allied  Theatre  Owners,  along  with  a score 
of  firms,  either  by  letter  or  in  person, 
demanded  exemption  from  the  proposed 
3 per  cent  sales  tax  levy.  As  we  went  to 
press,  the  legislature’s  joint  finance  com- 
mittee was  scheduled  to  begin  acting  on 
the  tax  bill.  A letter  sent  by  Edward  John- 
son, president  of  Allied,  read  in  part:  “The 
movie  theatre  provides  the  bright  white 
way  of  life  to  the  main  streets  of  America 
and  to  darken  them  through  unrealistic 
tax  measures,  would  not  only  be  a blow  to 
the  morale  of  the  people  living  in  those 
communities,  but  would  also  have  an  ad- 
verse effect  on  the  economic  life  of  the 
communities’  merchants  and  a definite 
lowering  of  real  estate  values  within  the 
vicinity.”  Exemptions  were  requested  earlier 
by  stockbrokers,  banks,  bowling  alleys,  the 
Wisconsin  Telephone  Co.  and  many  others. 

Meetings:  Allied  States  board  of  directors 
summer  meeting  August  17,  18  in  Detroit, 
with  chairman  Ben  Marcus  announcing 
that  this  would  be  a good  opportunity  to 
inspect  their  new  headquarters  . . . The 
14th  annual  convention  of  the  Theatre 
Owners  of  America  at  New  Orleans,  Oc- 
tober 9-12,  with  a preconvention  meeting 
October  8. 


Japanese  Equipment  Firm 
Considers  Montreal  Site 

MONTREAL — Motion  picture  projectors 
and  similar  products  of  Fuji  Photo  Film 
Co.,  a Japanese  firm,  may  be  manufactured 
here. 

Two  representatives  of  the  company  were 
in  Montreal  to  explore  possibilities  of 
establishing  a production  plant  for  their 
products  in  Canada,  and  Fred  Nakumura, 
North  American  representative  of  the  Fuji 
firm,  said  that  although  the  company  has 
not  yet  decided  on  any  specific  location  for 
its  Canadian  plant,  Montreal  looms  as  the 
most  likely  site. 

Fuji  is  the  largest  manufacturer  of 
photographic  equipment  in  the  Orient,  em- 
ploying 7,000  persons  in  its  plant  at  the 
foot  of  Mt.  Fuji.  The  company  also  manu- 
factures all  types  of  photosensitized  ma- 
terials, lenses,  enlarging  equipment,  slide 
projectors,  movie  projectors  and  other 
optical  products. 

The  projected  plans  of  the  big  Japanese 
firm  call  for  the  Canadian  plant  to  be 
staffed  entirely  by  Canadian  workex-s  and 
executive  personnel  with  the  exception  of  a 
few  technicians  from  the  company’s  main 
office  in  Japan. 


NC-2 


BOXOFFICE  ::  July  17,  1961 


LINCOLN 

J^arry  Starsmore  of  Colorado  Springs  was 
in  town  right  after  the  Fourth  for 
three  days,  squired  about  by  Walt  Jancke, 
city  manager  for  Nebraska  Theatres’  Var- 
sity and  State.  Starsmore  is  general  man- 
ager for  the  subsidiary  Westland  Theatres 
of  Colorado  and  State  Theatres  of  Okla- 
homa . . . Clifford  McCormick  from  the 
84th  and  O Drive-In  spent  the  July  Fourth 
week  in  Missouri,  taking  his  family  for  a 
summer  trip  through  the  Ozarks. 

If  a change  of  scenery  is  as  good  as  a 
rest,  Dean  Ziettlow  of  Cooper  Foundation 
should  be  in  tip-top  spirits.  Just  back  in 
Lincoln  after  relieving  Cooper’s  Colorado 
Springs  manager  for  his  vacation,  Dean 
headed  for  Colorado  the  week  of  July  10 
again — this  time  to  fill  in  for  former  Lin- 
colnite  Harvey  Traylor  while  he  takes  his 
three-week  vacation  from  the  managerial 
post  of  the  Cooper  Theatre  in  Grand  Junc- 
tion. The  whole  Ziettlow  family  is  on  the 
go — Dean’s  mother  is  spending  a good  part 
of  the  summer  visiting  her  daughters,  Mrs. 
George  Kenny  of  Great  Bend,  Kas.,  and 
Mrs.  John  Wurm,  who  also  lives  nearby. 
Six  grandchildren  are  a big  attraction. 
Dean’s  father  also  is  on  the  road  off  and 
on  this  summer  in  his  work  as  an  auditor. 

H.  W.  Hallberg  of  the  Cooper  headquar- 
ters office  in  Lincoln  and  Nebraska  The- 
atre Manager  E.  Merle  Gwin  are  taking 
over  Dean’s  Lincoln  work  during  his  ab- 
sences. The  Cooper’s  Stuart,  after  playing 
“Snow  White  and  the  Three  Stooges”  for 
the  July  14  week  will  open  July  21  with 
“The  Pleasure  of  His  Company.”  Dean, 
viewing  this  in  Colorado  Springs,  says 
Debbie  Reynolds  and  Fred  Astaire  make 
this  a top  show.  The  Cooper  Nebraska  was 
playing  “Morgan  the  Pirate”  with  a July 
13  opening. 

Gene  Buhrdorf  of  the  Varsity  staff  trav- 
eled up  into  Nebraska’s  sandhills  over  the 
July  Fourth  weekend,  taking  his  wife  to 
Brewster  for  a longer  visit  with  her  fam- 
ily ..  . The  neighborhood  Joyo  Theatre 
gave  its  patrons  a week  of  “The  Absent- 
Minded  Professor.”  Fred  MacMurray’s  an- 
tics undoubtedly  were  especially  appreci- 
ated by  owner  C.  D.  Frasier’s  staff — pri- 
marily high  school  seniors.  C.  D.  uses  four 
girls  and  two  boys — the  latter  for  custodial 
work.  The  Joyo  owner  recalls  a lot  of  high 
school  seniors  have  graduated  from  jobs 
there  on  evenings  and  Saturday  and  Sun- 
day matinees  since  he  acquired  the  the- 
atre 35  years  ago.  The  operating  hours 
make  the  job  ideal  for  ambitious  working 
students. 

The  traditional  two-night  Fourth  of 
July  fireworks  displays  are  all  over  for 
another  year  for  Lincoln’s  three  drive-in 
managers  (with  everything  going  off  like  a 
rocket,  too)  but  the  midsummer  crowds 
of  the  holiday  still  are  coming  out  nightly. 
Ted  Grant,  Starview  Drive-In  manager, 
was  all  smiles  as  his  open  air  screen  began 
an  extended  run  of  “Ben-Hur”  . . . Dan 
Flanagan,  84th  and  O Drive-In  boss,  didn’t 
get  to  see  the  fireworks  show  at  the  84th 
this  year.  He  was  in  Omaha  subbing  at  the 
Center  Drive-In  for  Herman  Gould,  who 
was  one  of  the  three  busy  owners  opening 
the  new  Twin-Drive-In  near  Omaha.  Since 
Omaha  residents  can’t  buy  and  have  their 
own  fireworks  at  home,  Dan  said  the  Cen- 


ter Drive-In  patrons  crowded  the  spaces 
for  the  two-night  pyrotechnics  displays. 
Prior  to  the  Center  Drive-In  stint,  Dan 
spent  about  two  weeks  over  at  the  Twin 
Drive-In  helping  to  set  up  the  all-glass 
concession  area.  He’s  still  loyal  to  Lincoln 
but  it’s  suspected  he’d  like  to  see  a dupli- 
cate of  the  Twin  Drive-In  concession  pop 
up  overnight  at  84th  and  O . . . Russell 
Brehm  of  Lincoln,  one  of  the  three  owners 
of  the  new  Twin  near  Omaha,  says  one  or 
two  key  employes  will  be  joining  the  en- 
larged outdoor  theatre  organization  in 
Omaha.  No  names  yet,  however. 

Guess  who  likes  to  be  fed  ice  cream  cones 
on  a hot  summer  night  at  the  C.  D.  Fras- 
ier home?  Lady,  the  five-months-old  puppy 
belonging  to  Joyo  Theatre  owner  Frasier’s 
son  Paul.  There  may  be  cake,  too,  with  the 
ice  cream  about  July  19.  Paul  will  be  10 
that  day. 


Lincoln  Pershing  Hires 
Cooper  Manager  Hoig 

LINCOLN — Ivan  “Ike”  Hoig,  born  in  Lin- 
coln, is  coming  back  to  his  home  town 
this  month;  not  for  Cooper  Foundation 
Theatres  for  whom  he  has  been  Oklahoma 
City  manager  but  as  the  new  manager  of 
the  Pershing  Auditorium. 

He  will  receive  a salary  of  $10,000  an- 
nually. Richard  Wagner,  whom  he  suc- 
ceeds August  1,  is  leaving  the  $11,000  sal- 
ary he  received  here  to  join  the  John  H. 
Harris  Ice  Capades  headquarters  in  Los 
Angeles  in  a newly  created  position. 

Hoig  was  the  candidate  unanimously 
chosen  by  the  auditorium  advisory  board 
from  among  36  original  applicants  as  their 
recommendation  to  the  city  council.  Their 
choice  was  approved  by  the  council. 

Hoig,  now  49,  has  worked  for  the  Cooper 
Foundation  for  27  years.  He  started  as  an 
usher  in  1932  while  attending  the  Uni- 
versity of  Nebraska.  He  advanced  to  become 
assistant  city  manager  in  1937,  then  was 
transferred  to  Colorado  Springs.  He  re- 
turned to  Lincoln  in  1951  and  remained  un- 
til the  spring  of  1959  when  he  went  with 
Florida  State  Theatres,  a subsidiary  of 
the  AB-PT  Co.  He  rejoined  Cooper’s  in 
1960  as  city  manager  in  Oklahoma  City. 

Accompanying  Hoig  back  home  will  be 
his  wife  and  daughter  Cynthia,  a high 
school  sophomore.  A son  Bob  is  with 
United  Press  International  in  Omaha. 

Hoig  comes  back  to  a host  of  friends 
made  in  his  work  with  Rotary,  Elks,  Ma- 
sons and  the  Advertising  Club.  He  also  had 
served  here  as  March  of  Dimes  director 
and  vice-president  of  the  Lancaster  County 
Crippled  Children’s  Easter  Seal  campaign. 


Metropolitan  to  Take 
Over  10th  Downtowner 

LOS  ANGELES — Metropolitan  Theatres 
will  take  over  the  lease  of  the  downtown 
Los  Angeles  Theatre  from  Fox  West  Coast 
in  a deal  expected  to  be  signed  by  the  end 
of  this  month.  This  will  give  Metropolitan 
ten  downtown  houses,  including  the 
Orpheum,  Hillstreet  and  Warrens. 

FWC  has  operated  the  Los  Angeles  since 
1949  and  still  has  four  years  to  go  on  its 
lease.  The  house  is  owned  by  All  Con- 
tinent Corp.,  of  which  Mrs.  William  Fox  is 
the  owner. 

Sherrill  C.  Corwin,  president  of  Metro- 
politan, and  Irving  Epstein,  FWC  real 
estate  head,  arranged  the  deal. 


DJES  MJDJJVEJi 

J^eone  Matthews  was  installed  as  presi- 
dent of  WOMPI  at  the  sixth  annual  in- 
stallation dinner  at  Hotel  Kirkwood.  Gus 
Campagna  conducted  the  installation. 
Joyce  Brain  took  over  as  first  vice-presi- 
dent, Dorothy  Pobst  as  second  vice-presi- 
dent, Nola  Bishop  as  recording  secretary, 
Florence  Bundy  as  treasurer,  and  Mar- 
garet Shields,  Florence  Work  and  Betty 
Hemstock  as  directors. 

Joe  Jacobs,  area  chairman  for  the  Will 
Rogers  audience  collections  and  Christmas 
Salute,  back  from  a visit  to  the  Will  Rog- 
ers Memorial  Hospital  at  Saranac  Lake, 
screened  the  special  trailer  which  will  be 
used  during  the  1961  drive  at  the  Fox 
screening  room  . . . Dick  O’Toole,  formerly 
of  Mitchell,  S.  D.,  has  taken  over  the  op- 
eration of  the  Avery  Theatre  in  Garner 
from  Mr.  and  Mrs.  Virgil  Buntenbach,  who 
are  moving  to  Phoenix,  Ariz.  . . . Mr.  and 
Mrs.  Joe  Gerbrach  of  Ames  were  called 
back  from  their  vacation  trip  by  police 
when  someone  broke  into  their  home.  The 
Gerbrachs  found  the  thief  had  cooked  him- 
self a steak,  packed  an  overnight  bag  with 
groceries  and  clothes,  taken  a rifle  and  two 
revolvers,  and  made  off  with  their  auto- 
mobile, which  was  in  the  garage! 

Robert  Stroud,  the  “Birdman  of  Alca- 
traz,” who  has  been  behind  penitentiary 
bars  for  52  years,  will  eventually  be  free 
and  make  good  in  the  outside  world,  ac- 
cording to  Thomas  E.  Gaddis,  who  was  in 
Des  Moines  combining  a promotion  tour  for 
the  film,  “The  Birdman  of  Alcatraz,”  a 
United  Artists  release,  and  a family  vaca- 
tion trip.  Gaddis  and  his  wife  Martha,  who 
was  born  in  Marshalltown,  and  their 
daughters  Phyllis  and  Marjorie  are  travel- 
ing in  a “tent  trailer,”  camping  out  in  be- 
between  his  promotion  engagements. 

Another  recent  visitor  to  the  capital 
city  was  Virginia  Grey,  who  was  here  to 
promote  “Tammy  Tell  Me  True,”  in  which 
she  is  a star  with  Sandra  Dee  and  John 
Gavin,  and  which  will  open  July  20  at  the 
Des  Moines  Theatre. 


Screenplay  to  Randall 

HOLLYWOOD — Actor  Tony  Randall  and 
his  agent  Abner  Greshler  have  purchased 
“The  Pied  Piper  of  Malibu”  a screenplay 
by  Townsend  Toyer  for  their  RG  Produc- 
tions banner.  A script  will  be  completed 
during  the  summer,  with  a fall  starting 
date  planned.  Randall  will  star  in  the  film. 


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BOXOFFICE  July  17,  1961 


NC-3 


OMAHA 


prank  Good,  exhibitor  at  Red  Oak,  said 
he  may  have  to  pick  the  tomatoes  in 
his  garden  from  a stepladder.  He  bought 
some  hybrid  plants  and  he’s  been  kept 
busy  getting  stakes  long  enough  to  keep 
up  with  their  growth  . . . Another  summer 
note — on  the  hottest  day  of  the  year,  Bill 
Wink,  Allied  Artists  booker,  reported  that 
his  air-conditioner  went  on  the  blink  . . . 
Filmrowers  were  happy  to  see  a visitor  on 
the  Row — Edith  Renfro  of  Theatre  Booking 
Service.  She  has  been  showing  good  im- 
provement after  an  eye  operation  for  a de- 
tached retina. 

Cooper  Foundation  Theatres’  summer 
series  for  children  at  the  State  Theatre  in 
Omaha  received  excellent  support  in  a pro- 
gram over  KMTC.TV.  Appearing  on  the 
program  boosting  the  movies  on  children’s 
stories  starring  children  were  Mrs.  Maurice 
Frank,  president  of  the  Omaha  Parent- 
Teacher  Ass’n,  and  Mrs.  Fred  Jacoberger, 
another  local  officer. 

Exhibitors  on  the  Row  included  John 
Rentfle,  Audubon;  S.  J.  Backer,  Harlan; 
Sid  Metcalf,  Nebraska  City;  Byron  Hopkins, 
Belleville  and  Glenwood,  and  Phil  Lannon, 
West  Point. 

Shirley  Pitts,  cashier  at  the  United  Artists 
office  here,  is  now  called  “Queen  of  the 
Horse  Experts”  on  Filmrow.  Shirley,  her 
husband  Lin,  Paramount  salesman; 
Dorothy  Pobst  of  the  Des  Moines  UA 
office  and  her  husband  went  to  the  Ak- 
Sar-Ben  races  over  the  holiday  weekend 
with  others  of  the  UA  office.  Shirley  went 
up  to  the  daily  double  window  to  place  a 
bet  for  someone  else.  While  standing  in 
line  she  glanced  at  the  program  and  noticed 
there  was  a horse  from  her  husband’s  home 
town  in  Oklahoma.  There  also  was  a horse 
in  the  second  race  from  a neighboring 
town  in  Oklahoma.  Shirley  combined  the 
two  and  bought  a daily  double  ticket  for 
herself,  in  addition  to  the  one  or  two  other 
horses  for  her  friend.  It  was  a great  day 
for  Oklahoma  and  Shirley  cashed  one  of 
the  fatter  daily  double  payoffs  of  the  meet. 

Esther  Green  Humphrey  of  FEPCO  The- 
atre Advertisers  wasn’t  as  lucky  in  a Cal- 
cutta pool  at  the  Happy  Hollow  Golf  Club. 


Playing  in  two-ball,  mixed-foursome  com- 
petition, Mrs.  Humphrey  and  her  partner, 
Richard  Dugdale,  came  up  to  the  last 
hole  with  the  match  depending  on  the  final 
stroke.  The  Humphrey-Dugdale  ball  went 
into  a sand  trap.  It  took  them  two  chips 
to  make  the  green  and  they  lost  the  match 
— and  approximately  $1,000  by  one  stroke. 

Des  Moines  UA  exchange  chief  Joe 
Jacobs  reported  the  double  screening  and 
luncheon  program  at  the  Center  Theatre 
in  Omaha  was  one  of  their  most  successful 
of  this  type.  There  were  approximately  125 
exhibitors  present,  also  B.  C.  Marcus,  di- 
vision manager  from  Kansas  City,  and 
salesman  Ed  Cohen,  Mort  Ives  and  Bob 
Lack.  Screened  were  “Guns  of  Navarone” 
and  “Two  Rode  Together.”  Exhibitors  also 
saw  trailers  of  “The  Devil  at  Four  O’clock,” 
“Homicidal,”  and  “Gidget  Goes  Hawaiian,” 
plus  a special  four-and-a-half  minute 
trailer  on  “Gidget,”  with  scenes  connected 
with  admission  of  the  50th  state. 

Jack  March,  exhibitor  at  Wayne,  and 
his  bride  have  returned  from  their  honey- 
moon trip  to  Nassau  . . . George  Bonacci, 
Film  Depot  shipper,  was  taken  to  St. 
Joseph’s  Hospital  last  week  for  an  emer- 
gency operation  . . . Bill  Doebel,  20th-Fox 
shipper,  vacationed  at  Kearney  . . . Mrs. 
J.  B.  Blank  and  her  daughter  Ruth  have 
moved  from  California  to  Omaha.  Mrs. 
Blank  is  the  mother  of  Ralph  Blank,  who 
has  the  Admiral,  Chief  and  Sky  View 
Drive-In  theatres  here,  and  the  mother  of 
Mrs.  Joe  Jacobs,  whose  husband  is  United 
Artists  manager  at  Des  Moines. 


Rosen,  Rubin  to  Head 
B'nai  B'rith  Effort 

NEW  YORK— Joseph  B.  Rosen,  Uni- 
versal regional  sales  manager,  and  Leon- 
ard Rubin  of  Gillians  & Rubin,  have  been 
named  chairmen  of  this  year’s  fund  rais- 
ing effort  of  New  York’s  Cinema  Lodge  of 
B’nai  B’rith,  according  to  Abe  Dickstein, 
president  of  the  lodge. 

Both  Rosen  and  Rubin  had  headed  last 
year’s  drive. 


P/eaise 

SGtiCf  Me 

□ 2 years  for  $5  □ 1 year  for  $3  □ 3 years  for  $7 

□ Remittance  Enclosed  □ Send  Invoice 

THEATRE ..... 

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THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

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Rogers  Drive  Starts 
In  Omaha  Territory 

OMAHA — Frank  Larson,  20th-Fox  man- 
ager and  general  chairman  of  the  Will 
Rogers  Memorial  Hospital  Fund  Drive  for 
this  territory,  held  a kickoff  meeting  Mon- 
day GO)  at  the  Fox  screening  room  for 
exhibitors,  distributors  and  others  in  the 
industry.  The  exhibitor  chairman  is  Don 
Shane,  Tri-States  city  manager. 

Larson  said  indications  are  for  good  co- 
operation from  the  radio  and  television 
field. 

Larson  and  Joe  H.  Jacobs,  Columbia 
manager  at  Des  Moines  and  chairman  for 
that  territory,  came  back  from  the  meet- 
ing at  Lake  Saranac  in  New  York  deeply 
moved  by  the  scope  of  the  Will  Rogers 
Memorial  Hospital  program. 

“Anyone  who  has  an  idea  that  the  in- 
dustry is  not  doing  a lot  for  its  people 
should  take  a trip  to  Saranac,”  Jacobs  said. 

Billfold  Lost  7 Years 
In  Theatre  Is  Returned 

IRON  MOUNTAIN,  MICH— A little  more 
than  seven  years  ago,  a 20-year-old  Green 
Bay,  Wis.,  youth  visiting  relatives  in 
Niagara  near  here  lost  a billfold  containing 
a considerable  amount  of  money  and  valu- 
able papers. 

The  other  evening,  Frank  Osteroth,  man- 
ager of  the  Braumart  Theatre,  returned 
the  billfold — with  papers  and  $37  in  cash — 
to  Robert  L.  Kowalski,  27,  formerly  of 
Green  Bay  but  a resident  of  Niagara  since 
June  1. 

The  unusual  story  goes  like  this: 

The  Colonial,  an  old  city  landmark  is 
about  to  be  razed  to  make  room  for  a 
parking  lot.  Workers  were  removing  some 
of  the  salvable  equipment  from  the  interior. 
Wedged  in  between  one  of  the  seats,  a 
dusty,  and  mold-covered  leather  billfold 
was  found  by  Dale  Schultz  and  Paul 
Mariucci,  Braumart  Theatre  employes. 
They  turned  it  over  to  Osteroth,  who  was 
manager  of  the  theatre  when  it  closed  per- 
manently five  years  ago. 

Osteroth  wrote  a letter  to  the  Green  Bay 
name  and  address  in  the  billfold,  but  did 
not  receive  a reply. 

The  News  located  Kowalski’s  father  in 
Green  Bay  and  learned  Robert  had  moved 
to  Niagara  a month  ago.  The  News  then 
contacted  Kowalski  in  Niagara,  who  still 
had  not  received  Osteroth’s  letter.  Kowalski 
immediately  came  to  Iron  Mountain  to 
claim  the  wallet. 

“What  a surprise,”  Kowalski  said  when 
he  inspected  his  wallet  lost  for  seven  years. 
“I  didn’t  know  where  I had  lost  it.  I had 
been  several  places  besides  the  theatre  that 
night. 

The  date  on  a check  stub  in  the  wallet, 
April  1954,  indicated  that  the  wallet  went 
unfound  in  the  theatre  for  two  years  before 
it  closed. 

Kowalski  came  to  Niagara  June  1 and 
opened  up  Bob’s  TV  repair  shop  on  Roose- 
velt road.  He  is  married  to  the  former 
Barbara  Peterson,  of  Niagara.  They  have 
two  children. 


Award  to  Joseph  Schildkraut 

HOLLYWOOD  — Actor  Joseph  Schild- 
kraut received  a humanitarian  award  from 
the  City  of  Hope  at  a dinner  in  the  Am- 
bassador Hotel  Wednesday  (5). 


NC-4 


BOXOFFICE  ::  July  17,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


One-Nighter,  Well-Promoted,  Wows  Small  Cities 


Rhythm  Combo  on  Stage,  Plus  'Jamboree'  on  Screen 
Pull  in  Teeners  in  Canadian  Circuit  Experiment 


Buddy  Knox  and  His  Rhythm  Orchids 
gave;  the  kids  stomped,  squealed,  clapped 
and  screamed,  and  the  walls  of  the  theatre 
caved  in! 

This  description  in  jive  refers  to  a series 
of  stage  shows  the  Texas-born  recording 
star  (Lovey  Dovey,  Party  Doll,  Hula  Love) 
and  his  six  instrumentalists  gave  in  15 
cities  in  Ontario  in  an  experiment  by  the 
Dominion-wide  Famous  Players  Canadian 
circuit.  The  test  of  the  one-night  show  was 
confined  generally  in  the  smaller  cities 
and  towns. 

ALSO  IN  EASTERN  CANADA 

The  Knox  tour  started  in  the  Maritimes 
and  extended  to  Vancouver,  and  was 
carried  out  with  the  hard-working  support 
of  all  FPC  advertising-promotion  forces, 
noted  for  their  continued  record  of  suc- 
cesses. A report  on  the  Ontario  segment 
of  the  live-show  test  series  comes  from 
Paul  Summerville,  manager  of  the  Dan- 
forth  Theatre  in  Toronto.  He  was  assigned 
to  take  the  Buddy  Knox  jamboree  through 
the  province,  and  coordinate  the  promotion 
and  publicity. 

Cooperating  to  put  over  the  series  of 
one-day  stage  and  screen  programs  were 
James  Cameron  and  Dan  Krendel,  FPC 
district  managers,  and  the  15  theatre 
managers. 

Famous  Players  planned  subsequent  tours 
of  selected  swing  and  rock  and  roll  stars 
in  one-night  performances  at  its  small-city 
situations  if  the  Buddy  Knox  booking  was 
successful. 

Reaction  to  the  test  shows  in  Ontario 
was  “tremendous,”  is  Summerville’s 
verdict. 

ALL  IN  SMALLER  CITIES 

None  of  the  bookings  was  in  the  larger 
cities;  they  included  Kingston,  Oshawa, 
Belleville,  Hamilton,  St.  Catherines, 
Guelph,  Brantford,  London,  Sarnia,  Galt, 
St.  Thomas,  etc. 

The  schedule  was  two  performances  a 
night,  at  7 and  9.  Buddy  Knox  and  his 
group  came  on  stage  40  minutes,  then 
“Jamboree,”  a 1958  Warner  release,  was 
presented  on  the  screen,  one  hour  and  40 
minutes.  The  film  featured  a long  list  of 
recording  stars,  including  Fats  Domino, 
Jerry  Lee  Lewis,  Frankie  Avalon,  Connie 


Francis,  Count  Basie,  Knox  himself,  etc. 

At  each  theatre  the  regular  film  closed 
about  5,  after  which  the  boxoffice  reopened 
to  sell  tickets  to  the  jamboree. 

Promotion  followed  generally  the  same 
line  in  each  town.  A Teen  Club,  YWCA 
group,  or  other  such  organization  was  lined 
up  to  sell  advance  tickets  at  its  dance  or 
monthly  get-together,  with  a percentage 
(10  per  cent  in  most  cases)  being  given 
to  the  group’s  pet  project. 

To  stimulate  these  sales,  the  club  spon- 
sored a “Meet  Buddy  Knox  Contest,”  with 
the  girl  selling  the  most  tickets  named 
Jamboree  Queen,  privileged  to  accompany 
Knox  to  see  the  mayor  (or  whatever  the 
local  manager  would  arrange),  and  to  have 
dinner  with  him  after  the  show. 

JAMBOREE  QUEENS  CHOSEN 

In  some  places  the  Jamboree  Queen  was 
selected  by  a popularity  vote  or  a lucky 
draw  (from  coupons),  and  a boy  also  was 
chosen  to  spend  the  “day  with  Buddy 
Knox.”  Gifts  were  promoted  from  mer- 
chants for  the  winner. 

Word-of-mouth  on  the  queen  selection 
was  excellent  and  sparked  the  advance 
ticket  sales. 

“I  know  it  may  be  hard  to  believe,  but 
advance  sales  in  most  towns  exceeded  that 
of  ‘Ben-Hur,’  ” Summerville  reports. 

MERCHANT  TIEUP:  A visit  to  town  by 
a big  record  seller  like  Knox — four  of  his 
platters  are  in  the  gold  label  class  with 
over  a million  sales  each — was  a natural 
record  store  tiein  px-omotion.  In  return 


^ ala  eSta^e  & eSciE.tn  <£(lovj 

•>  IN  PERSON  •> 

BUDDY  KNOX  A HIS  RHYTHM  ORCHIDS 

GOOD  ONLY  FOR  7 P.  M.  PERFORMANCE,  MONDAY. 
FEBRUARY,  20TH.,  1961 

AIm  *n  »crnn  "JAMBOREE" 

FEATURING  BUDDY  KNOX.  FRANKIE  AVALON.  CONNIE  FRANCIS 

SENECA  THEATRE  Nlagftra  Falls.  Ontario 

BUDDY  KNOX  Ricosos  now  on  sale  at  AARCO  Umltad 

ACCORDS.  TAAC.  HI-FI  COMAONCNTS 
1491  VICTORIA  A VC.,  NIAOARA  FALLS,  CANAOA 

N?  69  ADMISSION  $1.25 


Special  tickets  were  printed  for  the  Buddy  Knox 
Jamborees.  Heavy  advance  sales  were  obtained  by 
means  of  tieups  with  Coke  Hi-Fi  Clubs  or  other 
strong  teenager  groups. 


Buddy  Knox,  Texas-born  rock  'n'  roll  singer  whose 
recordings  of  "Party  Doll"  and  "Lovey  Dovey"  hit 
the  Gold  Star  (million  sales)  class,  was  chosen  by 
Famous  Players  Canadian  for  a test  series  of  one- 
night  stage-screen  jamborees.  Knox  also  is  a fast 
traveler,  jumping  from  one  date  to  the  next.  Knox 
and  his  Rhythm  Orchids  gave  a 40-minute  stage 
performance  in  15  Ontario  small-city  theatres.  On 
the  screen  was  "Jamboree,"  a motion  picture  fea- 
turing a list  of  recording  stars. 


for  his  appearance  at  the  record  store,  the 
dealer  agreed  to  pay  for  the  cost  of  print- 
ing special  tickets  for  the  Buddy  Knox 
Jamboree,  donate  a number  of  “Lovey 
Dovey”  records  for  giveaway  at  the  show 
and  to  run  good-sized  ads  in  the  local  paper 
advertising  Knox  recordings  and,  of  course, 
his  appearance  at  the  local  FPC  theatre. 

COCA-COLA  HI-FI  CLUB  TIEUP:  This 
was  probably  the  most  beneficial  of  all  the 
promotions  used  in  behalf  of  the  Buddy 
Knox  tour.  With  the  cooperation  of  the 
top  Canadian  executives  of  Coca-Cola 
lined  up  by  FPC,  tieups  were  easily  com- 
pleted with  the  local  bottling-distributing 
company  sponsors  of  Coca-Cola  Hi-Fi  radio 
programs,  via  advance  taped  interviews 
with  Knox,  clear  across  the  province. 

“You  are  probably  aware  of  the  extensive 
teen  interest  in  the  Coke  Hi-Fi  radio 
(Continued  on  next  page) 


BOXOFFICE  Showmandiser  ::  July  17,  1961 


— 113  — 


1 


One-Nighter  Wows  Teenagers  in  Small  Cities 


i Continued  from  preceding  page) 
clubs,”  Summerville  comments,  “and  we 
virtually  had  coverage  in  every  single  town 
we  played.  On  the  day  of  Knox’s  arrival 
in  town,  he  did  a live  interview  with  the 
Coke  Hi-Fi  disc  jockey,  and  then  the  deejay 
generally  introduced  Knox  on  stage.” 

Knox  promotion  material  was  used  in  all 
Coke  club  promotions,  such  as  dances, 
get-togethers,  etc. 

In  one  town,  the  Coke  Hi-Fi  Club  mem- 
bers were  given  a price  reduction  on  pur- 
chases of  tickets  to  the  Knox  Jamboree 
with  presentation  of  their  membership 
cards. 

COKE  TIEUP  IMPORTANT 

The  importance  of  the  Coca-Cola  tieup 
cannot  be  overestimated.  For  example,  in 
one  of  the  Ontario  towns  there  were  more 
than  40,000  holders  of  membership  cards 
in  the  Coke  Hi-Fi  Radio  Club. 

JUKEBOX  TIEUP : These  dealers  in 

each  area  agreed  to  place  Knox  records  in 
all  outlets,  and  place  Knox  appearance 
stickers  on  jukeboxes. 

CONCESSIONS  TIEUP:  A subsidiary, 
Theatre  Confections,  Ltd.,  supplied  all  FPC 
concessions  stands,  and  is  very  promotion- 
conscious. In  Ontario,  the  Buddy  Knox 
promoters  arranged  with  Jack  Fitzgibbons 
jr.,  head  of  Theatre  Confections,  for  a 
candy  bar  giveaway  of  the  latest  Knox 
record  to  everyone  who  received  a “Gold 
Star”  on  the  bottom  of  large  drink  con- 
tainer. In  addition,  free  photos  of  Buddy 
were  given  to  all  purchasers  at  the  candy 
bars.  For  all  the  15  Buddy  Knox  appear- 
ances in  Ontario,  Theatre  Confections  sup- 
plied 500  Buddy  Knox  records  and  30,000 
fan  photos. 

WORK  IS  NECESSARY 

In  conclusion  Summerville  points  out: 
“One  of  the  most  important  gimmicks  in 
the  Buddy  Knox  promotion  is  impossible  to 
put  down  on  paper — the  hard  work  put  into 
every  phase  of  the  show  by  the  managers 
and  FPC  field  staffers.” 

One  theatre  manager,  in  reporting  ex- 
cellent results  from  the  Buddy  Knox 
Jamboree,  asserted:  “My  reaction  to  this 
change  of  pace  from  a strict  motion  picture 
policy  is  simply  this  . . . Let’s  do  it  again 
and  again  and  again.  It  has  been  a long 
time  since  we  grossed  $1,143  on  a Thursday 
evening.  Our  theatre  was  literally  rocking 
with  screaming  patrons  and  sounds  from 


FOR  A BRIGHT  NEW  LIFT  — COMBAT  YOUR 
WORRIES  . . . MAKE  IT  A PARTY  — SEE  THIS 


S-STAR... 

* 

★ 

■k 


5W<?SH0Wi 

Comedy-Songs  Novelty-Glamour-Music 


★ MILLION  OtSC  StLUt 

and  his  RHYTHM  ORCHIDS 

mints  on  tw  DICK  CLARK  r»  mm 


TICKETS  NOW  ON  SALE 

BUDDY  KNOX  & RHYTHM  ORCHIDS  on  Stage  at 
8.35:  10.15  — 7.00—2  COMPLETE  SHOWS— 9.10 


Tickets  On  Sale 
by  Belleville  W ^ 

KEY  CLUB 
Or  At  Theatre 


PRICES 
(Tax  Incl.)  SI.M 
On  Sale  at 
SMOKING  LOGES  Box  Office 


This  ad  in  the  Belleville,  Ont.,  newspaper  illustrates 
the  type  of  two  and  three-column  layouts  used  for 
the  one-night  Buddy  Knox  stage  appearances. 

the  Rhythm  Orchids.  We  had  no  trouble 
whatsoever  and  no  damage  to  our 
property.” 

Mimeograph  sheets  were  inserted  in  a 
beautiful  souvenir  program  from  All  Star 
Enterprises  of  Montreal  and  distributed  at 
each  show.  The  insert  featured  this: 

“We  are  planning  future  stage  attrac- 
tions headlining  personalities  shown  in  this 
program.  We  would  appreciate  your  com- 
ments and  preferences  for  our  next 
attraction.” 

Among  the  personalities  were  the  Beau- 
Marks,  Bobby  Vee,  Michael  Louvain,  Billy 
Mason,  the  Ventures,  etc. 


Theatre  Confections,  candy  bar  supplier  for  Famous  Players  Canadian  theatres,  gave  away  500  Buddy 
Knox  records  and  30,000  fan  photos  to  help  promote  one-night  appearances  in  15  Ontario  small  cities 
by  Knox  and  his  Rhythm  Orchids.  A gold  star  on  a large  drink  cup  or  popcorn  box  entitled  the 
purchaser  to  a recording  All  purchasers  received  the  photos. 


These  Three  Gimmicks 
Helpful  on  Any  Film 

These  three  gimmicks  have  been  found 
helpful  at  the  Pitt  Theatre  in  Lake  Charles, 
La.,  by  Manager  Joe  Carlock: 

( 1 ) Illustrated  place  mat,  with  some 
copy  humorous  and  tradewise,  gets  theatre 
message  before  diners,  where  it  is  sure 
to  be  read.  The  mats,  13x9  y2  inches,  may 
be  used  by  any  restaurant  since  they  bear 
cafe  name.  There  is  a big  “Welcome”  il- 
lustration with  this  copy:  “Take  the  Fam- 
ily Out  to  Eat  More  Often.  They’ll  Love 
It ! Get  Away  From  the  Range  for  a 
Change”  . . . and  this  with  a picture  of  a 
giraffe,  “We  Don’t  Mind  Sticking  Our 
Neck  Out  ...  We  Think  OUR  FOOD  Is 
the  BEST  in  TOWN!” 

At  one  side  were  some  humorous  sayings 
under  a “Words  of  Wisdom”  heading. 

This  was  used  for  “Return  to  Peyton 
Place.” 

(2)  Had  the  cashier  to  spray  her  hair 
gray,  then  called  newspaper  to  photograph 
her.  With  a little  talk,  Carlock  got  the 
picture  published  with  copy,  “19-Year- 
Old  Girl’s  Hair  Is  Gray  After  Seeing  Edgar 
Allen  Poe’s  ‘House  of  Usher’  . . . currently 
showing  at  the  Pitt  Theatre.”  This  created 
plenty  of  word  of  mouth. 

(3)  Christmas  greetings  in  June.  This 
type  of  ad  was  used  to  point  to  several 
of  the  very  fine  bookings  coming  up.  The 
Merry  Christmas  greeting  and  Santa  Claus 
illustration  in  a three-column  layout  made 
most  readers  look  at  the  ad  to  see  why 
Santa  Claus  was  showing  up  in  June. 

Saturday  Buses  for  Kids 
Boon  to  Matinee  Trade 

After  37  weeks  of  operation  the  Saturday 
matinee  bus  service  arranged  by  Bob 
Anderson,  manager  of  the  Bala  Theatre  in 
the  Bala  Cynwyd  section  of  Philadelphia, 
to  haul  kids  to  the  theatre  from  the  ad- 
jacent Wynnefield  area,  was  suspended  for 
the  summer,  after  it  was  determined  that  a 
great  percentage  of  the  Wynnefield  kids 
attend  summer  camps. 

The  Mertz  White  Way  Tours  buses  be- 
came a familiar  sight  every  Saturday  on 
the  streets  of  Wynnefield,  maintaining 
schedules  in  all  kinds  of  weather  right 
through  the  winter. 

Anderson  has  made  arrangements  with 
additional  PTA  groups  for  an  expanded 
and  improved  service  starting  in  the  fall. 
Anderson  reports  the  buses  made  a tre- 
mendous increase  in  the  Bala’s  sagging 
kiddy  business,  to  say  nothing  of  the  in- 
creased concession  sales. 


Car  Dealer  Goes  for  'Pepe' 
With  Three-Column  Ad 

Manager  Dewey  Van  Scoy  of  the  Glove 
Theatre,  Gloversville,  N.  Y.,  had  a dilly  of 
a campaign  for  his  showing  of  “Pepe.” 
Dewey  arranged  a tiein  with  a local  used 
car  dealer  and  this  resulted  in  a 3 -col. 
6-inch  newspaper  ad  at  no  cost  to  the 
theatre!  The  ad  showed  a picture  of 
Pepe  announcing  that  he  is  a “Pepe  Used 
Car  Dealer,  (Pleasing  Everyone’s  Purse 
Expert).”  The  ad  also  gave  the  starting 
date  of  the  attraction  at  the  Glove  Theatre. 
The  local  Coca  Cola  Bottling  Co.  had  the 
copy,  “Any  Size  Coke  Will  Give  You  That 
‘Pepe’  Feeling”  on  the  back  of  its  delivery 
trucks.  This  copy  also  announced  theatre 
and  playdate. 


2 


— 114  — 


BOXOFFICE  Showmandiser  ::  July  17,  1961 


Kiddy  Shows  Flourish 
With  Safety  Lessons 


Glenn  McLean,  manager  of  the  Madison  Theatre,  Detroit,  is  shown  surveying  the  scene  as  four  Army 
KP's  go  about  their  business  of  peeling  the  spuds  in  a contest  to  see  who  could  peel  the  most  potatoes. 
Looking  on  from  the  Army  jeep  is  Army  model  Jan  Allen  to  help  spur  the  boys  on.  All  this  took  place 
in  front  of  the  Madison  Theatre  on  opening  day  of  "The  Last  Time  I Saw  Archie."  In  addition,  Miss 
Allen  and  the  boys  covered  four  radio  and  two  TV  shows,  where  they  gave  gold  bricks  to  the  deejays 
and  other  station  personalities. 

Giveaways,  Contests,  Special  Nights 
Lift  Month-Long  Grosses  18% 


Henry  H.  Cohan,  many  years  wise  in 
the  values  of  showmanship,  tries  to  make 
the  whole  community  conscious  of  his 
kiddy  shows  by  spon- 
soring subjects  and 
programs  of  lasting 
worth.  Particularly 
successful  has  been 
his  traffic  and  high- 
way safety  promo- 
tion. 

He  has  produced 
many  safety  shows 
for  the  children,  and 
they  always  are  free 
to  parents  as  well  as 


driver  can’t  prevent  death  or  injuries  to 
the  youngster  who  runs  into  his  auto  or 
darts  from  behind  a parked  car  into  the 
driver’s  immediate  path,”  he  said.  And  the 
fear  of  such  an  experience  is  always  with 
many  sensitive  and  careful  drivers. 

“It  seems  to  me  that  the  burden  of 
responsibility  for  our  children’s  safety 
must  be  carried  by  our  parents.  A small 
child  doesn’t  know  instinctively  that  flame 
will  burn  him.  He  must  learn  through 
painful  experience,  or,  be  taught  to  avoid 
fire.  Just  so,  he  must  learn  about  traffic, 
by  experience  or  be  taught. 

“Leaving  it  to  experience  is  too  risky. 
So  that  leaves  education — or  luck.” 

Time  and  time  again,  enterprising  mer- 
chants and  businessmen  in  the  Beverly 
Theatre  neighborhood  have  stepped  for- 
ward to  sponsor  the  traffic  safety  theme 
at  the  Beverly.  The  latest  was  a June  24 
matinee,  under  sponsorship  of  the  Food 
Fair  Supermarkets  at  nearby  Fairfield. 
The  Beverly  is  in  southern  Connecticut. 

Significantly,  the  state  police  and  all 
major  news  media — newspapers,  radio, 
television — have  stepped  forward  to  provide 
competent  speakers  and  the  like,  so  that 
the  Beverly  kiddie  audiences  have  some- 
body of  knowledge  and  ability  to  impart 
the  vital  lessons  of  traffic  and  highway 
safety. 

Major  television  stations  in  southern 
New  England  pick  up  highlights  of  the 
matinee — both  stage  and  screen  aspects 
are  featured — bringing  the  message  to  still 
greater  quantities  of  young  people. 

The  matinee  also  reminds  the  young 
people  that  the  motion  picture  theatre  is 
a key  factor  in  the  workaday  world  of  the 
adults  of  this  country;  gathering  key  state 
police  and  newsmen  to  the  theatre  stage 
brings  the  message  forcefully  to  the  pre- 
teen  as  well  as  the  teenage  element. 

Cohan  used  lobby  space  at  these  mati- 
nees with  such  institutional  copy  as  “Mov- 
ies Are  Your  Economical  Form  of  Enter- 
tainment— Go  Often  . . . Get  More  Out 
of  Life!” 


Photos  by  Tony  Curtis 

In  a move  to  add  merchandising  values 
to  “Soldiers  3,”  Essex  Production  for 
United  Artists,  actor  Tony  Curtis  has 
agreed  to  function  as  a still  photographer 
on  the  film,  with  his  layouts  to  be  pro- 
jected for  national  magazines.  Curtis  has 
won  various  awards  for  his  camera  work. 


April  grosses  at  the  Dale  Drive-In  at 
Tuscaloosa,  Ala.,  this  year  ran  about  18 
per  cent  above  the  same  month  last  year, 
with  bookings  about  the  same,  reports 
Richard  E.  Young,  manager.  He  sent  along 
a half  dozen  sheets  of  notes  on  his  April 
promotions,  which  go  a long  way  in  ex- 
plaining the  revenue  increase.  The  Dale 
adult  admission  is  75  cents. 

Young  booked  an  April  8 opening  of  a 
sort  of  “hell  on  wheels”  triple  bill — 
“Motorcycle  Gang,”  “Hot  Rod  Gang”  and 
“Ghost  of  Drag  Strip  Hollow.”  One  of  his 
gimmicks  for  this  bill  was  the  promotion  of 
four  trophies,  one  to  the  best  customized 
car,  one  to  the  cleanest  all-around  car,  one 
to  the  hottest  car,  and  one  to  the  best 
motorcycle. 

Promotion  included  45  radio  spots,  a 4- 
column  ad,  heralds  and  lobby  displays.  In 
addition,  he  pushed  a giveaway  of  150 
cartons  of  Pepsi-Cola  after  the  first  inter- 
mission. This  was  handled  as  follows: 

He  hit  the  public  address  system  with 
announcements  that  purchasers  of  the  first 
150  giant-size  Pepsi-Colas  at  the  conces- 
sion stand  (at  35  cents  each)  would  re- 
ceive a six-bottle  carton  free  each.  They 
were  to  return  to  the  stand  and  redeem 
their  empty  cups  for  the  cartons.  This  got 
the  people  into  the  concession  stand  two 
times.  And  he  realized  a few  more  sales. 
That  night  the  concession  per  capita  busi- 
ness averaged  35  cents,  the  highest  he  can 
ever  remember. 

Young  also  had  a grab  bag,  which  was 
sold  in  the  concession  stand  for  60  cents. 
In  each  bag  was  60  cents  worth  of  mer- 
chandise. In  25  of  them  he  added  passes 
good  for  two,  and  this  plugged  it  strong  on 
the  PA. 

On  the  following  weekend  he  featured  an 
Audie  Murphy  Night  with  appropriate 
bookings,  and  distributed  2,000  heralds, 


house  to  house;  used  a three-column  ad 
Friday  and  Saturday,  plus  20  radio  spots  on 
the  two  days.  In  addition,  the  60 -cent  grab 
bag  and  the  Pepsi-Cola  giveaway  were 
repeated. 

His  next  booking  was  “Where  the  Boys 
Are,”  four  days.  Promotion  included 
WACT  radio  tiein  whereby  deejays  played 
the  title  record  each  hour  on  the  hour  in 
advance,  with  a plug  for  the  Dale  booking 
at  25  cents  a plug.  WACT  also  used  taped 
previews  for  the  film  at  regular  price. 
Newspaper  ads  made  capital  out  of  the 
front  page  news  on  the  thrill-seeking  stu- 
dents at  Fort  Lauderdale.  Booser  Motor 
Co.  provided  Triumph  sports  car  to  carry 
girls  in  bathing  suits  around  town  on  Fri- 
day and  Saturday. 

Interviews  were  arranged  with  University 
of  Alabama  girls,  which  were  run  on  all 
local  radio  stations. 

For  “Oceans  11,”  Manager  Young  ar- 
ranged the  Lucky  11  currency  tieup  with 
the  local  Sears,  Roebuck  & Co.  store,  which 
included  a merchandise  giveaway  to  the 
holders  of  the  bills  with  lucky  numbers. 

A Speed  night  was  booked  consisting  of 
“Fast  and  Long,”  “Zero  to  60,”  “Devil’s 
Hairpin”  and  “The  Cool  and  the  Crazy.” 
A 1950  motor  car  was  promoted  for  a give- 
away in  behalf  of  this  bill.  Lucky  license 
numbers  were  posted  in  concession  stand; 
owners  received  $1,  total  of  $15.  A foot- 
long  hot  dog,  French  fries  and  Pepsi-Cola 
featured  for  50  cents  with  a coupon  clipped 
from  newspaper.  WACT  used  spots  and 
recording  of  racing  noise.  Special  three 
and  four-column  ad  in  newspaper. 

For  his  booking  of  “The  Flaming  Star,” 
the  main  tieup  was  with  the  Leland  bowl- 
ing lanes,  in  which  a pass  to  the  Dale  was 
awarded  to  bowler  making  a strike  when 
the  No.  1 pin  was  red  capped.  Newspaper 
ads  and  radio  started  two  weeks  in  advance. 


BOXOFFICE  Showmandiser  ::  July  17,  1961 


— 115  — 


3 


Roly-Poly  Clown  Makes 
Kid  Attendance  Magic 

Tiny  Bond,  a 485 -pound  clown  who  form- 
erly was  with  the  Hunt  circus,  made  his 
debut  recently  with  the  Ellis  circuit  in  the 
Philadelphia  area,  after  having  appeared  in 
drive-in  theatres  for  Ray  Rendelman. 

Cinema-Scoop,  the  new  Ellis  weekly 
news-promotion  bulletin  to  managers, 
reports : 

Since  this  appearance  for  Jack  Mercer  at 
the  Benner  Theatre  was  a last-minute  af- 
fair, the  advance  promotion  was  scanty, 
being  limited  to  stage  announcements  and 
a few  lines  in  the  daily  papers.  However, 
the  Benner  drew  a cool  $110  at  the  matinee 
in  beautiful  weather  and  against  “One 
Hundred  and  One  Dalmatians”  in  the 
Tyson.  Tiny  Bond  and  his  little  sidekick 
clown  had  a terrific  reception  and  he  was 
kept  busy  signing  the  comic  books  that  he 
gave  out  to  all  the  kids.  The  theatre  de- 
cor. arranged  by  Mercer,  lent  to  the  success 
of  the  day.  It  was  a circus  theme  with  bal- 
loons, pennants,  etc.,  decorating  the  lobby 
and  the  front.  On  the  screen  was  “The  Big 
Circus”  with  a Popeye  cartoon  festival.  Be- 
fore the  show  Tiny  did  a street  ballyhoo 
and  mingled  with  the  kids  in  line,  stopping 
traffic  on  Castor  avenue.  After  the  car- 
toons he  did  20  minutes  on  the  stage  with 
magic  and  comments,  surrounded  by  kids. 

“At  the  same  time,  up  the  street  at  the 
Tyson,  Walt  Miles  was  well  prepared  to 
handle  the  expected  mob  for  “Dalmatians” 
and  ran  two  matinee  shows  to  take  care  of 
it.  During  the  first  show  he  sold  tickets  to 
a street  holdout  for  the  second  show.  At 
this  point  he  contacted  Jack  at  the  Benner 
and  asked  him  to  send  up  the  clown  for 
advance  publicity.  The  effect  was  electric 
when  Tiny  appeared  in  front  and  inside  the 
Tyson,  which  at  that  point  was  handling 
about  1,200  kids.  With  Tiny  parading  the 
aisles,  Walt  Miles  made  stage  announce- 
ments about  his  appearance.” 


Five  members  of  the  Perokos  theatre  family  were 
among  the  official  hosts  at  an  invitational  preview 
of  “Spartacus"  at  the  Perokos  circuit's  de  luxe  Elm 
Theatre  in  Hartford,  Conn.  More  than  1,000  press 
folk,  state  and  city  officials  and  leading  citizens 
turned  out  for  the  galo  event  held  prior  to  the  Con- 
necticut premiere.  At  left  is  Peter  Perakos,  presi- 
dent of  Perakos  Theatre  Associates,  and  head  of 
the  clan;  next  is  John  D'Amato,  Elm  Manager;  John 
Perakos,  assistant  general  manager  for  PTA,  and 
Sperie  P.  Perakos,  general  manager.  Also  present 
were  Peter  Perakos  jr.  and  Steve  Perakos.  Exhibitors 
in  the  oudience  included  Jack  Sanson,  Lou  Cohen, 
Irving  Hillman,  Thomas  Groce,  Livio  Dottor,  Henry 
Needles,  Ray  McNamara,  I.  J.  Hoffman,  Irving 
Richland  and  Bernie  Menschell.  From  U-l  were 
Lester  Zimmerman  and  John  Bos. 


As  It  Looks  To  Me 

By  KROGER  BABB 

A Showman' s Views  on  Merchandising  Motion  Pictures 


FOR  FORTY  YEARS,  promoters  have 
been  capitalizing  on  America’s  youthful 
beauties  through  promotion  of  the  Atlantic 
City  Miss  America  contest.  Launched  in 
1921,  it  is  today  bigger  and  better  than 
ever.  They  were  feuding  in  1928-29-30-31- 
32  and  in  1934  but  otherwise,  there  has 
been  a Miss  America  every  year.  One  gal, 
Mary  Campbell,  Columbus,  Ohio,  beauty 
in  ’22,  repeated.  The  promotors  were  quick 
to  sense  the  situation  and,  thus,  the  rule 
in  1924  that  no  queen  could  succeed  her- 
self. In  recent  years,  they  have  successfully 
tied  the  national  Jaycees  into  the  promo- 
tion and  this  has  resulted  in  many  sec- 
tional, regional  and  state  runoffs  before 
the  big  Labor  Day  jackpot. 

THIS  YEAR,  the  Miss  America  pro- 
moters have  developed  a clever  program 
idea — with  ads.  It’s  a 16-page  color  litho, 
9x12  job  that  provides  the  program’s  back- 
bone of  historical  facts,  figures  and  photos. 
Into  this  combination  of  national  pages, 
the  local  promoters  sell,  edit  and  insert  as 
many  pages  of  their  own  sectional,  regional 
or  state  photos,  information,  etc.,  as  they 
can  come  up  with.  It  all  gets  stitched  to- 
gether under  a beautiful  cover  and  makes 
for  a very  effective,  attractive,  and  pres- 
tige-building piece  of  literature. 

STRANGE  AS  IT  may  seem,  Hollywood 
has  never  produced  a Miss  America.  Cali- 
fornia has  produced  five  and  so  has  Penn- 
sylvania. Ohio  has  provided  three.  Missis- 
sippi, Colorado,  Michigan  and  the  District 
of  Columbia  have  each  produced  two.  One 
each  is  credited  to  Oklahoma,  Illinois, 
Connecticut,  New  Jersey,  Texas,  New  York, 
Tennessee,  Minnesota,  Arizona,  Alabama, 
Utah,  Georgia  and  South  Carolina.  An 
amazing  total  of  32  states  is  yet  to  pro- 
duce a Miss  America,  according  to  the 
Atlantic  City  judges.  Two  gals  who  were  5 
feet  10  tall  have  won.  The  shortie  was  the 
first  one,  measuring  5 feet  1.  Weights  of 
Miss  America  have  ranged  from  106  to  143 
pounds.  There  have  been  17  brown  heads 
against  ten  blondes.  Four  were  black- 
haired beauties,  one  was  a redhead.  Blue 
eyes  have  predominated.  The  youngest 
Miss  America  was  16,  the  oldest  25. 

— o — 

HOLLYWOOD  COULD  do  itself  a lot  of 
good  by  getting  together  on  such  a pro- 
motion. But  like  exhibitors,  Hollywood 
won’t  get  together  on  any  grassroots  pro- 
motions. Vision  what  could  happen  if 
every  indoor  theatre  in  the  U.  S.  was  to 
determine  the  girl  in  the  high  school  senior 
classes  in  its  area  “the  most  likely  to  make 
a successful  movie  star”  each  spring.  Then, 
pit  these  local  winners  against  one  another 
in  the  state  capitals.  Then,  send  the  four 
top  state  gals  to  Hollywood — 200  in  all.  Let 
the  people  who  make  the  films  look  at  the 
cutest  blonde,  brunette,  redhead  and  black- 
haired gal  from  each  state.  Let  them 
choose  Miss  One  and  Two  in  each  category. 
Let  all  eight  appear  with  some  big-name 
stars  in  a forthcoming  film.  Let  the  public 
vote  their  preference.  Thus,  could  be  born 
the  star  of  ’62 — and  she  might  shine  from 


your  boxoffices  for  many  moons. 

— o — 

NOW  THIS  WOULD  be  a relatively  easy, 
simple  thing  to  plan,  organize  and  promote. 
Why  is  it  that  our  industry,  the  world’s 
foremost  salesmen  of  feminine  pulchritude, 
doesn’t  sink  its  teeth  into  promotions  such 
as  this?  Theatremen  keep  asking  this 
question  continuously.  Especially  young 
theatremen.  Thex-e  seems  to  be  only  two 
answers.  “Who  Pays?”  or  “Who  Cares?” 
Such  a promotion  could  do  a lot  for  Holly- 
wood’s public  relations,  too.  One  of  the  pet 
punchlines  the  Jaycees  use  to  parents, 
when  attempting  to  enlist  their  sweet 
daughter  Susie  in  the  big  Miss  America 
competition  is,  “Well,  she  won’t  have  to  get 
on  a casting  couch  with  some  old  fuddy- 
dud,  to  have  a fair  and  equal  chance  to  be 
successful!”  How  do  you  like  that,  suckei-s! 
— o 

THE  STAGE  HANDS  and  musicians 
unions  don’t  give  the  Miss  America  pro- 
motions any  headaches.  TheyTe  held 
mostly  in  high  school  auditoriums,  which 
helps  to  empty  theati’es  on  those  evenings. 
The  prizes  are  plausible,  ranging  from 
$10,000  to  $100  scholarships.  Miss  Amei-ica, 
of  course,  like  the  guy  who  shoots  a hole 
in  one,  hears  from  evei-ybody.  But,  at  the 
end  of  one  fast  year,  Miss  America  is  for- 
gotten. We  recently  talked  with  a former 
Miss  America  and  she  said  if  it  wei’e  her 
choice  to  live  those  days  over  again,  she 
wouldn’t  enter.  Her  reason  was  that  the 
year  as  queen  l'olled  by  all  too  rapidly  and, 
when  it  ended,  the  letdown  of  going  back 
to  small-town  life  to  raise  kids  was  dis- 
heartening. She  felt  that  if  the  winner 
had  only  a chance  at  a film  career,  it 
would  bring  out  the  best  girls  and  the  best 
in  the  girls.  That  could  be  somethin’! 

— o — 

IT’S  ANOTHER  IDEA  from  Babb’s  cor- 
ner, perhaps  worthy  of  kicking  around. 
That’s  about  the  best  one  can  hope  for, 
these  days — a kicking  around.  The  funeral 
director  is  on  the  way  and  he’s  going  to  get 
all  our  theati-emen,  if  we  can’t  find  ways  to 
wake  up  the  dead.  Hollywood  could  help, 
and  should!  Or  is  it  asking  too  much? 


Hope  Chest  Tieup  With 
IGA  for  the  'Bachelor' 

MGM  and  the  Independent  Grocers 
Assn.  (IGA),  representing  5,000  inde- 
pendently owned  retail  grocery  stores  in 
47  states  and  Canada,  have  joined  in  a 
promotion  for  “Bachelor  in  Paradise.” 
In  the  tieup,  which  involves  advertising 
in  3,000  daily  and  weekly  newspapers,  IGA 
member  stores  will  distribute  keys  to  a 
“Hope  Chest.”  The  chests  will  be  located 
in  theatres  playing  “Bachelor  in  Paradise,” 
and  people  can  try  out  their  keys  on  the 
lock. 

Each  winning  family  — husband,  wife 
and  as  many  children  as  they  have — will 
be  turned  loose  in  an  IGA  store  for  a 
specified  number  of  minutes  and  will  get 
free  everything  they  can  load  into  shop- 
ping carts  in  that  time.  The  film  stars 
Bob  Hope  and  Lana  Turner. 


4 


— 116  — 


BOXOFTICE  Showmandiser  ::  July  17,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
CinemaScope;  © VistaVision;  © Superscope;  ® Naturama;  ® Regalscope;  ® Technirama. 
Symbol  (J  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


44  Very  Good;  + Good;  ± Fair;  ~ Poor;  — Very  Poor, 


In  the  summary  44  is  rated  2 pluses,  — os  2 minuses. 


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2506  y Absent- Mindtd  Professor,  The 


(97)  Comedy  Drama  

BV 

2-27-61  44 

44 

44 

44 

44 

+ 

44 

13+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

,20th- Fox 

4-17-61  ± 

+ 

-4- 

+ 

6+4 — 

2514  ©All  in  a Night’s  Work 

(94)  Comedy  

3-27-61  44 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  

Atlantis 

3-13-61  ± 

1+1- 

2524  Angel  Baby  (98)  Drama  

AA 

5-15-61  -H- 

± 

44 

+ 

+ 

8+2- 

2489  Angry  Silence,  The  (95)  Dr. . . 

12-26-60  -H- 

44 

44 

44 

44 

44 

44  14+ 

2496  Another  Sky  (83)  Melodr 

. Harrison 

1-23-61  + 

+ 

3+1- 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  

. . MGM 

4-24-61  -H- 

+ 

-4- 

+ 

44 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VistaScope. . 1 

Filmgroup 

7-  3-61  + 

1+ 

— B— 

2517  Behind  the  Mask  (85)  Dr 

Showcorp 

4-24-61  + 

1+ 

2382  ©Ben-Hur  (212)  Camera  65 

Biblical  Drama  

. . . MGM 

11-30-59  44 

4t 

44 

44 

44 

44 

44  14+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  

4-24-61  it 

+ 

2+1- 

2526  ©Beyond  All  Limits  (100)  Dr.. 

5-15-61  -H- 

2+ 

2531  Beware  of  Children  (80)  Com.. 

AIP 

6-  5-61  + 

+ 

+ 

3+ 

2528  ©Big  Show.  The  (113)  © Dr... 

20th-Fox 

5-22-61  44 

+ 

-4- 

+ 

44 

+ 

44  10+1- 

2520  ©Bimbo  the  Great  (87)  Circus 

Dr..  .WB 

5-  1-61  + 

Hh 

+ 

— 

4+4— 

2504  Black  Sunday  (84)  Horror  Dr. 

AIP 

2-20-61  + 

+ 

+ 

44 

44 

+ 

+ 

9+ 

2516  Blast  of  Silence  (77)  Drama  . 

U-l 

4-17-61  + 

-4- 

44 

+ 

7+3- 

2496  Blueprint  for  Robbery  (88)  Cr. 

1-23-61  + 

44 

+ 

+ 

+ 

+ 

S+l- 

2543  Brainwashed  (102)  Dr 

AA 

7-10-61  ± 

+ 

+ 

3+1- 

2473  ©Butterfield  8 (109)  © Drama..  MGM 

10-31-60  ++ 

44 

+ 

44 

-4 

+ 

10+1- 

2534 ©By  Love  Possessed  (115)  Drama.... UA 

6-12-61  + 

-4- 

44 

+ 

6+1- 

— C — 

2485  Caltiki,  The  Immortal  Monster 

(76)  Sc.-F'n  

AA 

12-  5-60  ± 

+ 

— 

— 

3+4- 

2512 ©Canadians,  The  (85)  © Dr... 

20th-Fox 

3-20-61  it 

-4- 

— 

+ 

+ 

+ 

6+4- 

2494  Carry  On,  Constable  (86)  Com..Govn’r 

1-16-61  + 

+ 

+ 

3+ 

2495  ©Carthage  in  Flames  (111) 

® Spectacle  Drama  

Col 

1-23-61  ± 

+ 

7+6- 

2488  ©Cimarron  (140)  © Dr 

. MGM 

12-19-60  +4 

44 

44 

44 

44 

+ 

44  13+ 

2482  $>©CinderFella  (88)  Comedy 

. . . . Para 

11-28-60  -H- 

-4- 

+ 

44 

+ 

-4- 

+ 

9+2- 

2497  Circle  of  Deception  (100)  Dr. 

20th-Fox 

1-30-61  + 

44 

44 

-4 

+ 

7+1- 

2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR 

1-  9-61  + 

1+ 

2544  ©Come  September  (112)  © Com  .U-l 

7-10-61  +4 

44 

44 

44 

8+ 

2487  Crazy  for  Love  (80)  Com 

Ellis  12-19-60  -+- 

1+1- 

2494  ©Cry  for  Happy  (110)  © Com Col 

1-16-61  + 

+ 

+ 

44 

44 

■±_ 

+ 

9+1- 

2521  Cry  Freedom  (90)  Dr 

5-  8-61  ± 

+ 

+ 

3+1- 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama 

U-l 

5-  8-61  44 

44 

44 

+ 

+ 

8+ 

— D — 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  

AA 

4-22-61  + 

+ 

44 

+ 

7+2- 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation  

20th- Fox 

3-20-61  44 

+ 

+ 

44 

44 

+ 10+1- 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America 

6-12-61  44 

+ 

44 

+ 

6+ 

2514  ©Dead  One,  The  (70)  Horror  . 

SR 

4-  3-61  ± 

1+1- 

2491  Desert  Attack  (76)  Melo 

20th-Fox 

1-  9-61  + 

+ 

+ 

4+1- 

2503  Devil’s  Commandment  (71)  © Ho 

1. . .RCIP 

2-20-61  ± 

1+1- 

2508 ©Don  Quixote  (110)  Classic  Dr... MGM 

3-  6-61  44 

44 

44 

— 

44 

44  10+1- 

2499  Dondi  (100)  Comedy  

AA 

2-  6-61  ± 

-4 

3+2- 

2527 ©Dr.  Blood’s  Coffin  (92)  Ho.. 

UA 

5-22-61  — 

— 

+ 

2+3— 

2482  ©Esther  and  the  King  (109) 

© Adventure  Drama  

20th-Fox 

11-28-60  + 

+ 

44 

8+4- 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60  44  44  44  44  44  44  44  14+ 


2520  Fabulous  World  of  Jules  Verne,  The 


(82)  Novelty  Adv 

WB 

5-  1-61  44 

+ 

+ 

+ 

+ 

44 

44  10+ 

2479  Facts  of  Life,  The  (103)  Com-Dr UA 

11-21-60  + 

44 

44 

44 

44 

+ 

44  12+ 

2542  ©Fanny  (133)  Com.  Dr.  .. 
2526  ©Ferry  to  Hong  Kong  (103) 

. . 20th-Fox 

7-  3-61  44 

44 

44 

44 

8+ 

© Adventure  Drama  . . . . 

. . 20th-Fox 

5-15-61  + 

— 

+ 

— 

+ 

3+2— 

2496  Fever  in  the  Blood,  A (117) 
2516  ©Fiercest  Heart,  The  (91)  © 

Dr WB 

1-23-61  4(- 

+ 

+ 

44 

+ 

+ 

+ 

9+ 

Outdoor  Drama  

. .20th-Fox 

4-  3-61  + 

-±_ 

+ 

+ 

6+3- 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 

6-  5-61  + 

— 

+ 

5+4- 

2507  Five  Guns  to  Tombstone  (71) 
2489  ©Flaming  Star  (101)  © 

W’n  ..UA 

3-  6-61  ± 

— 

+ 

6+5- 

Outdoor  Drama  

. . 20th-Fox 

12-26-60  + 

44 

+ 

44 

44 

+ 

+ 10+ 

2538  Follow  a Star  (102)  Comedy 

. . . .Zenith 

6-19-61  ± 

— 

+ 

3+3- 

2483  Four  Desperate  Men  (105)  Melo. . . Cont’l 

12-  5-60  4f 

2+ 

2498  Foxhole  in  Cairo  (68)  Dr.... 

1-30-61  + 

44 

— 

+ 

-4- 

7+4- 

2495  French  Mistress,  A (91)  Com...F-A-W 

1-23-61  ± 

+ 

+ 

+ 

+ 

5+1- 

2507  Frontier  Uprising  (68)  W’n 

UA 

3-  6-61  -4 

+ 

■±2 

±: 

+ 

6+3- 

— G— 

2523  Gambler  Wore  a Gun,  The  (67) 

W'n.  .UA 

5-15-61  ± 

± 

-f- 

It 

4+4— 

2531  Get  Outta  Town  (65)  My. . .Sterling  WFId 

6-  5-61  ± 

1+1- 

2533©Gidget  Goes  Hawaiian  (102) 

C/M.  .Col 

6-12-61  + 

— 

+ 

+ 

44 

44 

7+1- 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  

. . . .MGM 

1-23-61  -4 

44 

+ 

44 

+ 

+ 

9+2- 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  

20th -Fox 

1-  9-61  + 

— 

2+2— 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama 

WB 

2-  6-61  ± 

44 

+ 

+ 

44 

+ 

+ 

9+1- 

2490  ©Goliath  and  the  Dragon  (90) 

© 

Costume  Spectacle  

AIP 

12-26-60  + 

+ 

— 

+ 

— 

-±_ 

5+4- 

2544  Goodbye  Again  (120)  Of 

UA 

7-10-61  + 

+ 

44 

+ 

-4- 

44 

8+1- 

3498  ©Gorgo  (78)  © Adv.  Dr.  .. 

MGM 

1-30-61  44 

-4- 

+ 

+ 

+ 

44 

9+2- 

2486  ©Grass  Is  Greener,  The 

(105)  © Comedy  

U-l 

12-12-60  + 

44 

+ 

44 

— 

+ 

44 

9+1- 

2481  Great  Impostor,  The  (112)  Dr U-l 

11-28-60  44 

44 

+ 

44 

44 

44 

+ 

12+ 

2540  Green  Helmet,  The  (88)  Ac... 

MGM 

6-26-61  + 

+ 

+ 

4+1- 

2542  ©Girl  in  Room  13,  The  (79) 

. . . .Astor 

7-  3-61  + 

1+ 

2529  Gun  Fight  (68)  Western  

UA 

5-29-61  ± 

+ 

+ 

4+2- 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure 

Col 

6-12-61  44 

44 

44 

44 

44 

44 

44 

14+ 

— H — 

2515  Hand,  The  (61)  Melodrama  . 

AIP 

4-17-61  + 

1+ 

2488  Hand  in  Hand  (75)  Dr 

Col 

12-19-60  + 

+ 

44 

44 

44 

+ 

44 

13+ 

2487  ©Herod  the  Great  (93)  © 

Costume  Spectacle  

AA 

12-19-60  + 

-4- 

+ 

+ 

Hh 

6+3- 

2478  Heroes  Die  Young  (76)  Melodrama  AA 

11-14-60  + 

-4- 

-4- 

4+3- 

2486  High  School  Caesar  (72)  Melo. 

Filmgroup  12-12-60  + 

1+ 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

. . . .Cont’l 

3-27-61  + 

+ 

+ 

+ 

4+ 

2535  Hitler’s  Executioners  (78) 

Documentary  

6-12-61  ± 

44 

3+1- 

2499  Home  Is  the  Hero  (83)  Dr.  . . . 

. Showcorp 

2-  6-61  44 

+ 

+ 

+ 

5+ 

2539  Homicidal  (87)  Mys 

Col 

6-26-61  + 

+ 

+ 

+ 

44 

+ 

7+ 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2-27-61  44 

44 

+ 

44 

44 

+ 

10+ 

2530©House  of  Fright  (80)  C Ho.. 

AIP 

5-29-61  + 

-4- 

+ 

H+ 

5+3- 

2467  It  Happened  in  Broad  Daylight 


(97)  Dr.  (Eng. -dubbed) 

. . . .Cont’l 

10-10-60  + 

44 

44 

+ 

+ 

7+ 

2503  It  Takes  a Thief  (94)  Melo 

. . .Valiant 

2-20-61  + 

1+ 

2481  Jazz  Boat  (96)  © Dr/Music 

Col 

11-28-60  + 

-t- 

Hr 

+ 

4+2- 

2479  ©Journey  to  the  Lost  City 

(90)  © Adv.  Drama  

AIP 

11-21-60  + 

— 

+ 

± 

■±_ 

6+5- 

— K — 

2471  Kill  Me  Tomorrow  (SO)  Melodr. 

10-24-60  + 

1+ 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama 

AA 

6-26-61  + 

H- 

44 

+ 

+ 

6+1- 

2536  ©King  in  Shadow  (78) 

Historical  Dr 

6-12-61  + 

1+ 

2507  ©Konga  (90)  Horror  Drama  . 

AIP 

3-  6-61  44 

+ 

+ 

44 

7+1- 

" L"  ■ 

2533  ©Ladies  Man,  The  (106)  Com 

6-12-61  44 

-4- 

+ 

+ 

44 

+ 

Hh 

9+2— 

2532  ©Last  Sunset,  The  (112)  W’n. 

U-l 

6-  5-61  44 

-4- 

44 

+ 

+ 

+ 

9+2— 

2529  Last  Time  1 Saw  Archie,  The 

(98)  Comedy  

UA 

5-29-61  + 

+ 

-4- 

44 

+ 

+ 

7+1- 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  

2-27-61  44 

44 

44 

44 

44 

+ 

11+ 

2482  Left,  Right  and  Center  (90) 

Comedy  

. . Bentley  11-28-60  44 

44 

+ 

+ 

44 

9+1- 

2476  ©Legions  of  the  Nile  (91)  © 

Action  Spectacle  

.20th-Fox 

11-  7-60  ± 

— 

— 

■±_ 

= 

— 

-4- 

3+8- 

2493  ©Little  Angel  (90)  Com-Dr... 

. M urray 

1-16-61  ± 

+ 

4+3- 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 

.20th-Fox 

6-19-61  ± 

2+2- 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  

Filmgroup 

10-  3-60  + 

+ 

2+ 

2502  Long  Rope,  The  (61)  © W’n. 

20th-Fox 

2-13-61  + 

44 

-f- 

+ 

+ 

7+1- 

2513  Look  in  Any  Window  (87)  Dr.. 

AA 

3-27-61  + 

— 

— 

-4- 

-4- 

-4- 

— 

4+6- 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  

. . . .MGM 

6-12-61  + 

+ 

- 

-- 

+ 

6+4— 

— M— 

2524  Mad  Dog  Coll  (86)  Ac  Dr 

Col 

5-15-61  + 

+ 

+ 

+ 

■±2 

7+3- 

2489  Magdalena  (76)  Melodrama  . . 

SR 

12-26-60  it 

1+1- 

2492  Make  Mine  Mink  (101)  Com.. 

1-  9-61  + 

44 

+ 

4- 

+ 

44 

94- 

2541  Man  in  the  Moon  (98)  Com...' 

Trans-Lux 

7-  3-61  + 

44 

3+ 

BOXOFFICE  BookinGuide  ::  July  17,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  t4  is  roted  2 pluses,  — as  2 minuses. 


•h  Very  Good;  + Good;  — Fair;  ~ Poor;  — Very  Poor. 


- 6 


£ a 
■Z  E 


IS 

is 


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isr  - E 

i S’  2 'n  i 


L, 

- 

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if 

s§ 

o ^ 

f te 

>* 

a 

O 

E 

fr 

— o 

o S’ 

■U.5 

o z 
>> 

£00 

z cr 

> 

H 

z cr 

Z Q 

2501  Mania  (K)  Ho.  Dr Valiant 

2512  Mailbag  Robbery  (70)  Ac Tudor 

2503  Mark  of  the  Devil  (73)  Melo RCIP 

2484  ©Marriage-Go-Round,  The 

(99)  © Comedy  20th-Fax 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama AIP 

2532  Matter  of  Morals.  A (90) 

Drama  DA 

2518  Mein  Kampf  (121)  Documentary  ....Col 

2469  ©Midnight  Lace  (108)  Dr U-l 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  20th-Fox 

2523  ©Minotaur,  The  (92)  © Adv UA 

2500  Misfits,  The  (124)  Drama  UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 
2535  Morgan  the  Pirate  (97)  © Adv.  MGM 
2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  Schoenfeld 

2538  Most  Dangerous  Man  Alive  (82)  SF.  Cof 

— N — 

2543  Naked  Edge,  The  (102)  Susp.  Dr.  UA 

2470  Natchez  Trace  (80)  Adv. . . Panorama-SR 


2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2470  Never  on  Sunday  (97)  Com-Dr.  Lopert-UA 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2478  ©North  to  Alaska  (122)  © 

Action  Comedy 20th-Fox 


2514  ©One-Eyed  Jacks  (141)  ® Dr...  Para 
2497(>©0ne  Hundred  and  One  Dalmatians 


(80)  Animated  Feature  BV 

2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2510  Operation  Bottleneck  (78)  Ac UA 

2509  Operation  Eichmann  (92)  Drama...  A A 

— P — 

2523  ©Parent  Trap.  The  (124)  Comedy BV 

2510  ©Parrish  (137)  Drama  WB 

2509  Passport  to  China  (75)  Ac Col 

2492  ©Pepe  (157)  © Comedy/Music  ....Col 
2520  ©Pharaoh’s  Woman,  The  (88) 

© Costume  Drama U-l 

2519  ©Pleasure  of  His  Company,  The 

(114)  Comedy  Para 

2477  Plunderers,  The  (94)  Adv.  Dr. AA 

2501  Police  Dog  Story  (61)  UA 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AIP 

2511  ©Posse  From  Hell  (89)  W’n  U-l 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 

2516  Question  7 (110)  Dr DeRochemont 

— R— 

2516  Raisin  in  the  Sun,  A (125)  Dr Col 

2522  ©Return  to  Peyton  Place 

(122)  Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (99) 

© Action  Spectacle UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (119)  © 

Outdoor  Action  MGM 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

2524  ©Romanoff  and  Juliet  (112)  Com.  , .U-I 

2485  ©Royal  Ballet  (131)  Ballet Lopert 

2506  Sanctuary  (90)  © Drama 20th-Fox 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont'l 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para 

2476  ©Secret  of  the  Purple  Retd  (80)  © 

Action  Drama  20th-Fox 

2511  Secret  Partner,  The  (91)  My MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure AA 


2-13-61 

+ 

4- 

2+ 

3-20-61 

+ 

1+ 

2-20-61 

1+1- 

12-  5-60 

+ 

+ 

44 

44 

+ 

44 

10+1- 

5-15-61 

44 

44 

44 

44 

9+1- 

6-  5-61 

+ 

+ 

+ 

+ 

+ 

+ 

;£ 

7+1- 

4-24-61 

+ 

44 

+ 

+ 

44 

44 

9+ 

10-17-60 

4+ 

+ 

+ 

44 

44 

44 

44 

12+ 

2-20-61 

1+1- 

2-13-61 

+ 

44 

+ 

44 

+ 

+ 

9+1- 

5-15-61 

+ 

+ 

4+2- 

2-  6-61 

+ 

44 

44 

44 

44 

+ 

44 

13+ 

6-19-61 

44 

+ 

+ 

44 

44 

44 

10+ 

6-12-61 

+ 

+ 

+ 

+ 

7+3- 

2-  6-61 

44 

2+ 

6-19-61 

+ 

— 

— 

— 

— 

2+5- 

7-10-61 

44 

+ 

44 

+ 

44 

44 

10+ 

10-17-60 

+ 

1+ 

5-  1-61 

1+1- 

10-17-60 

4+ 

4+ 

+ 

44 

+ 

+ 

+ 

10+ 

6-12-61 

+ 

+ 

+ 

+ 

44 

6+ 

11-14-60 

+ 

+ 

44 

44 

+ 

44 

10+1— 

3-27-61 

+4 

44 

44 

44 

44 

+ 

44 

13+ 

1-30-61 

+ 

44 

+ 

44 

44 

44 

44 

12+ 

5-22-61 

4+ 

+ 

44 

44 

44 

44 

12+1— 

3-13-61 

+ 

-t- 

+ 

— 

4+3- 

3-13-61 

44 

+ 

— 

44 

+ 

+ 

8+2- 

5-15-61 

44 

44 

+ 

44 

44 

44 

44 

13+ 

3-13-61 

44 

44 

+ 

44 

+ 

44 

11+1- 

3-13-61 

+ 

+ 

5+3- 

1-  9-61 

44 

+ 

44 

44 

44 

44 

12+1— 

5-  1-61 

-4- 

-V- 

+ 

- 

4+4— 

5-  1-61 

44 

+ 

+ 

44 

44 

44 

+ 

11+ 

11-14-60 

+ 

44 

+ 

+ 

+ 

+ 

8+1- 

2-13-61 

+ 

— 

6+6- 

4-  3-61 

44 

44 

+ 

44 

+ 

+ 

10+1- 

5-  8-61 

44 

+ 

3+ 

3-20-61 

+ 

+ 

+ 

44 

7+2- 

5-29-61 

44 

+ 

44 

5+ 

3-  6-61 

1+1- 

4-  3-61 

44 

44 

4+ 

4-  3-61 

44 

44 

44 

44 

44 

44 

12+ 

5-  8-61 

44 

+ 

+ 

44 

44 

- 

+ 

9+1- 

5-29-61 

+ 

+ 

4+1- 

5-15-61 

+ 

- 

+ 

- 

Hk- 

5+5- 

5-  1-61 

+ 

44 

+ 

44 

+ 

8+1- 

3-20-61 

±2 

1+1- 

5-15-61 

44 

+ 

+ 

44 

44 

+ 

44 

U+ 

12-12-60 

44 

44 

4+ 

2-27-61 

+ 

+ 

+ 

44 

+ 

+ 

+ 

8+ 

4-17-61 

+ 

44 

44 

44 

44 

9+ 

9-26-60 

44 

44 

+ 

44 

44 

+ 

11+1- 

11-  7-60 

■±2 

+ 

+ 

5+3- 

3-20-61 

+ 

+ 

44 

44 

8+2- 

3-27-61 

+ 

mL 

— 

+ 

+ 

+ 

+ 

6+1- 

5-  8-61 

44 

ff 

44 

6+ 

2474  Sex  Kittens  Go  to  College 

(93)  Comedy  AA 

2516  Shadows  (87)  Drama  Lion  Int’l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  ....U-l 

2475  Shakedown,  The  (91)  Action  U-l 

2479  Sinners  of  Paris  (81)  Melodr Ellis 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2539  Silent  Call,  The  (63)  C Dr.  20th-Fox 
2528  Snake  Woman.  The  (68)  Horror....  UA 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (93)  © Fant’y.  . . 20th-Fox 
2485  Spring  Affair  (69)  Comedy  SR 

2480  Squad  Car  (60)  Melodrama.  ... 20th-Fox 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2476  (J ©Sundowners,  The  (133)  Dr WB 

2477  y©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision  BV 

2488  ©Sword  and  the  Dragon  (83) 

Folklore  Spectacle  Valiant 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  Col 

2539  ©Tammy  Tell  Me  True  (97)  Com.  Dr.  U-l 
2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama President 

2514  Terror  of  the  Tongs,  The  (80)  Ac. ....  Col 
2493  ©Tess  of  the  Storm  Country  (84) 

© Melodrama  20th-Fox 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  Col 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2481  Tormented  (75)  Horror  Drama  AA 

2480  Touch  of  Flesh,  The  (76) 

Drama  Amity  Films-SR 

2510  y ©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76),  Action-Dr..  .U-l 
2493  ©Tunes  of  Glory  (106)  Dr Lopert 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525  ©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2492  Unfaithfuls,  The  (89)  Melodrama AA 


—V— 

2472  Village  of  the  Damned  (78) 

Horror  Drama  MGM 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2483  ©Wackiest  Ship  in  the  Army,  The 

(99)  © Comedy  Col 

2527  ©Warrior  Empress,  The  (89) 

© Action-Adventure  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 
2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2500  ©White  Warrior  (86)  © 

Adv.  Dr.  (Eng.  dubbed)  WB 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th- Fox 

2475  Wild  Rapture  (68) 

Documentary  Exdusive-SR 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2487  ©Wizard  of  Baghdad  (92)  © 

Costume  Comedy  20th-Fox 

2480  ©World  of  Suzie  Wong.  The  (129) 

Drama  Para 

— XYI— 

2518  Young  Love  (80)  Drama Exclusive 

2497  Youno  One.  The  (96)  Dr Valiant 

2517  Young  Savages,  The  (103)  Dr UA 


10-31-60 

+ 

— 

♦ 

- 

2+3- 

4-17-61 

+ 

+ 

44 

+ 

+ 

+ 

44 

9+ 

5-  8-61 

+ 

+ 

+ 

-4- 

5+2- 

11-  7-60 

+ 

+ 

+ 

— 

3+1- 

11-21-60 

+ 

1+ 

2-27-61 

44 

+ 

+ 

44 

± 

44 

+ 

10+1- 

2-20-61 

— 

1+2- 

6-26-61 

+ 

+ 

+ 

4+1- 

5-22-61 

± 

— 

± 

44 

— 

44 

3+5- 

2-13-61 

— 

+ 

+ 

- 

— 

5+4- 

5-29-61 

44 

_ 

44 

+ 

+ 

+ 

8+2- 

12-12-60 

-r- 

+ 

± 

+ 

4+2- 

11-21-60 

= 

— 

1+4- 

5-15-61 

+ 

— 

+ 

5+4— 

6-12-61 

+ 

+ 

+ 

+ 

+ 

6+1- 

11-  7-60 

4+ 

44 

44 

44 

44 

44 

44 

14+ 

11-14-60 

44 

+ 

44 

44 

44 

44 

12+1- 

12-19-60 

+ 

+ 

2+ 

1-16-61 

+ 

+ 

+ 

44 

8+3- 

6-26-61 

+ 

+ 

44 

+ 

44 

8+1- 

4-17-61 

+ 

+ 

4+2- 

3-27-61 

+ 

+ 

+ 

5+2- 

1-16-61 

+ 

+ 

+ 

+ 

+ 

+ 

6+ 

7-10-61 

+ 

+ 

3+1- 

6-12-61 

- 

2+3- 

12-12-60 

+ 

+ 

44 

44 

44 

+ 

44 

11+ 

7-  3-61 

+ 

1+ 

1-30-61 

+ 

± 

+ 

+ 

4+1- 

11-28-60 

+ 

+ 

+ 

3+ 

11-21-60 

1+1- 

3-13-61 

+ 

+ 

+ 

+ 

7+3- 

7-  3-61 

1+1- 

1-16-61 

44 

44 

44 

44 

44 

+ 

44 

13+ 

7-10-61 

+ 

+ 

-+- 

3+1- 

5-15-61 

44 

44 

+ 

44 

+ 

44 

+ 

11+ 

6-19-61 

44 

+ 

44 

■+- 

7+2- 

2-13-61 

+ 

44 

44 

44 

+ 

+ 

9+ 

2-27-61 

+ 

+ 

+ 

+ 

-f- 

7+3- 

1-  9-61 

+ 

Hh 

2+2- 

10-24-60 

+ 

44 

+ 

+ 

44 

44 

+ 

10+ 

6-26-61 

+ 

+ 

+ 

+ 

+ 

-4- 

6+1- 

12-  5-60 

+ 

-f- 

44 

44 

+ 

44 

44 

11+1- 

5-22-61 

+ 

+ 

7+5- 

4-  3-61 

+ 

44 

44 

6+1- 

12-  5-60 

44 

44 

44 

44 

44 

+ 

44 

13+ 

6-  5-61 

- 

Hh 

+ 

3+3— 

2-  6-61 

+ 

44 

- 

+ 

7+4- 

6-19-61 

+ 

+ 

+ 

6+3- 

11-  7-60 

+ 

1+ 

3-  6-61 

- 

+ 

+ 

3+2- 

12-19-60 

+ 

+ 

+ 

+ 

+ 

7+2- 

11-28-60 

44 

44 

44 

44 

+ 

+ 

44 

12+ 

4-24-61 

+ 

1+ 

1-30-61 

+ 

+ 

44 

44 

9+3- 

4-24-61 

44 

44 

+ 

44 

44 

+ 

+ 

11+ 

6 


BOXOFFICE  BookinGuide  ::  July  17,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  Is  In  parentheses.  © Is  tor  CinemaScope; 
■V)  Vistovision;  © Superscope;  (g)  Naturoma;  ® Regalscope;  © Technirama.  Symbol  y denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


'Feature  chart 


leatX 
ont  af 


Wilk 

line  J 


ALLIED  ARTISTS  I U 

AMERICAN  INT'L  1 U 

COLUMBIA  I U 

M-G-M  | Is 

PARAMOUNT  I U 

The  Plunderers  (94).  ..  .Ad.  .6008 
Jeff  Chandler,  John  Saxon, 

Dolores  Hart,  Ray  Stricklyn 

The  Unfaithfuls  (89) D..6015 

Gina  Lollobrigida,  May  Britt. 

Pierre  Cressoy 

©Goliath  and  the  Dragon 

(90)  © Ad.. 509 

Mark  Forest.  Broderick  Crawford 

Let  No  Man  Write  My 

Epitaph  (106)  D..513 

Burl  Ives,  Shelley  Winters,  James 
Darren,  Jean  Seberg 

Surprise  Package  (100) . . . . 0.  . 514 
Yul  Brynner,  Mltzi  Gaynor, 

Noel  Ceward 

Hell  Is  a City  (96)  ©..Cr..516 
Stanley  Baker,  John  Crawford 

Where  the  Hot  Wind  Blows 

(120)  D..104 

Gina  Lollobrigida,  Yves  Montand 

©Butterfield  8 (109)  ©..D..106 
Elizabeth  Taylor,  Laurence  Harvey, 
Eddie  Fisher,  Dina  Merrill 

©G.l.  Blues  (104)  . CD/M  . .6005 
Elvis  Presley,  Juliet  Prowse 

©A  Breath  of  Scandal 

(98)  ® C.  .6006 

John  Gavin,  8ophia  Loren, 

Maurice  Chevalier 

NOVEMBER  | DECEMBER  | 

©Herod  the  Great  (95) . Ad. .6016 
Edmund  Purdom.  Sylvia  Lopez 

©The  3 Worlds  of  Gulliver 

(100)  SuperDynamation . Ad.  .517 
Kerwin  Mathews,  Jo  Morrow 

Please  Turn  Over  (86) . . . .C.  .518 
Ted  Ray,  Jean  Kent 

Jazz  Boat  (95)  © ....  CO/M . .519 
Anthony  Newley,  Anne  Aubrey 

©Where  the  Boys  Are 

(99)  © C . .110 

Dolores  Hart,  George  Hamilton. 
Yvette  Mimleux.  Connie  Francis 

4>©CinderFella  (91)  . ...C..6007 
Jerry  Lewis,  Ed  Wynn, 

Anna  Maria  Alberghettl 

Look  in  Any  Window  (87)  D..6101 

Ruth  Roman,  Alex  Nicol,  Paul 
Anka 

©The  Wackiest  Ship  in  the 

Army  (99)  © C..521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(80)  Ad.. 522 

Richard  Greene,  Peter  Cushing 

©Go  Naked  in  the  World 

(103)  © 0..111 

Gina  Lollobrigida,  Ernest  Borgnlne, 
Anthony  Franciosa,  Luana  Patten 

Blueprint  for  Robbery  (87)  Ac.  .6009 
Jay  Barney,  J.  Pat  O'Malley 

Foxhole  in  Cairo  (68)  . ...D..6013 
James  Robertson  Justice,  Nlall 
MacGinnis,  Adrian  Haven 

JANUARY  | 

Portrait  of  a Sinner 

(96)  D .507 

Nadja  Tiller,  Tony  Britton, 
William  Bendix 

Black  Sunday  (84)  Ho..  602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D..523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) Ac.  .527 

Richard  Basehart,  Lisa  Qastonl 

©Carthage  in  Flames  (93) 

© Ad.. 528 

Anne  Heywood,  Jose  Suarei 

Village  of  the  Damned  (77)  Ho.  .109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad.  105 

Bill  Travers.  Vincent  Winter 

©World  of  Suzie  Wong 

(126)  D 6008 

William  Holden,  Nancy  Kwan, 
Sylvia  Syms 

©The  Savage  Innocents 

(89)  ® D 6004 

Anthony  Quinn,  Yoko  Tani, 

Anna  May  Wong 

FEBRUARY  1 

Dondi  (100)  C..6102 

David  Janssen,  Patti  Page, 

David  Kory 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer.  Ruta  Lee, 

Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.  .601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90  © Ho.. 603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford,  Mliko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr...525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © . ...D..108 
Glenn  Ford,  Marla  Schell 

The  Secret  Partner  (91)  ..D..115 
Stewart  Granger,  Haya  Harareet 

©Blood  and  Roses  (84) . My . .6003 
Mel  Ferrer,  Annette  Vadim, 

Elsa  Martlnelli 

2 

> 

70 

O 

DC 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80).. C.. 606 
Leslie  Phillips,  Geraldine  McBwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (125) . . D . . 533 
Sidney  Poitler,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac  530 

Geoffrey  Toone,  Christopher  Lee 

©All  in  a Night's  Work 

(94)  C.  6010 

Shirley  MacLaine,  Dean  Martin, 
Cliff  Robertson 

APRIL  | 

Angel  Baby  (98)  D..6105 

Joan  Bloodell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D..6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho  .604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (65)  . ...C..605 

Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . . 539 
Ernie  Kovacs,  Cyd  Charisse 
Stop  Me  Before  1 Kill 

(105)  © D .535 

Claude  Dauptiine,  Diane  Cilento 

Mein  Kampf  (121) Doc.  . 538 

©Warrior  Empress  (89) 

© Ad  . . 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyee  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

©One-Eyed  Jacks  (141)  00  . 6014 

Marlon  Brando,  Karl  Malden, 

Katy  Jurado,  Pina  Pellicer 

! AVW 

King  of  the  Roaring  20’s 

(106)  Cr  .6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (102)  D.  .6106 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF  607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho.. 540 

Glenn  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac  541 

Ron  Randall,  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac  119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac  .116 
Bill  Travers,  Ed  Begley, 

Nancy  Walters 

©Love  in  a Goldfish  Bowl 

(88)  © C/M.. 6018 

Tommy  Sands,  Fabian,  Jan  Sterling 

JUNE-JULY-AUG. 

©The  Pleasure  of  His 

Company  (115)  CD  .6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106)  C.  .6015 

Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C..6016 
Danny  Kaye,  Dana  Wyntcr 

a 

2 

m 

( _ 
<= 
r- 

Armored  Command  (105) . Ac. .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (85)  An  . 608 

Cartoon  feature,  with  voices  of 
Fi-ankle  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © C .601 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trickett 
©The  Guns  of  Navarone 

(157)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(108)  0D..602 

James  Stewart,  Richard  Wldmark. 
Shirley  Jones,  Linda  Cristal 

©Morgan  the  Pirate 

(97)  © Ad..  120 

Steve  Reeves.  Valerie  Lagrange 
©The  Honeymoon  Machine 

(88)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlan,  Jim  Hutton 

©Magic  Boy  (83)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad  . 121 

Rory  Calhoun,  Patricia  Bredin 

Twenty  Plus  Two  (100)  My  6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Morehead 

©The  Pit  and  the  Pendulum 

(..)  Panavision  Ho..  609 

Vincent  Price,  John  Kerr 

©Ada  (.  .)  © D.  .124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

Bridge  to  the  Sun  ( ) . . D 118 

Carroll  Baker,  James  Shigeta 

©Thief  of  Baghdad  (90)  © Ad.  .123 

Steve  Reeves.  Georgia  Moll 

AUGUST 

BOXOFFICE  BookinGuide  ::  July  17,  1961 


7 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  indicating  story  type:  (Ad)  Adventure  Dm™-,  i a a. 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comed^lWa;  (Cr)  Crime 'fnu?  n*"0" 
with  Music;  (Doe)  Documentary;  (D)  Drama;  (F)  Fantasv  (FC)  Force  ru  PrfVT'0'  Drama 

Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (Sr)  Sdence-FicHon; ' (W)°' Wwtwi! 


20TH-FOX 


©Goddess  of  Love  (68)  © D..039 
Belinda  Lee,  Jacques  Sernas 
©North  to  Alaska  (122) 

© Ad.. 051 

John  Wayne,  Capucine,  Fabian 

Desert  Attack  (76) Ac.. 053 

John  Mills.  Sylvia  Syms 
©Tess  of  the  Storm 

Country  (84)  D..050 

Diane  Baker,  Lee  Philips 


©Wizard  of  Baghdad  (92) 

© Ad. .054 

Dick  Shawn,  Diane  Baker.  Barry 
Coe 

©Flaming  Star  (92)  ©...W..056 
Elvis  Presley,  Barbara  Eden 
©Esther  and  the  King  (109) 

© D..057 

Joan  Collins,  Richard  Egan 
©Legions  of  the  Nile 

(94)  © Ad.. 037 

Linda  Cristal,  Ettore  Mannl 


©Marriage-Go-Round  (99)  © C.  .101 
Susan  Hayward,  James  Mason, 

Julie  Newmar 

©Little  Shepherd  of  Kingdom 

Come  (108)  © D..102 

Jimmie  Rodgers,  Luana  Patten 

©Can-Can  (131)  © M..103 

Frank  Sinatra,  Shirley  MacLaine, 
Louis  Jourdan,  Juliet  Prowse 
The  Long  Rope  (61)  ....W..113 
Hugh  Marlowe,  Alan  Hale 


©The  Millionairess  (90)  © C.  .104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  Ill 
Bradford  Dillman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C.  .125 

Michael  Craig,  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..105 
Robert  Ryan.  John  Dehner 


Sanctuary  (90)  © D..115 

L.  Remick,  Y.  Montand,  B.  Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C.  .114 

y©The  Trapp  Family  (106)  D..117 
Ruth  Leuwerik,  Hans  Holt 

Sniper’s  Ridge  (61) Ac..  116 

Jack  Ging.  Stanley  Clements 


©All  Hands  on  Deck 

(93)  © M..112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad..  110 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 0D  . .120 

Stuart  Whitman,  Juliet  Prowse 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer.  Gary  Crosby 

©The  Big  Show  (113)  © Ad  . 123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 


Battle  at  Bloody  Beach 

(80)  © Ac.  .128 

A.  Murphy,  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M..  129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  3 

Stooges  (107)  © C . . 130 

Carol  Heiss,  Stooges  


©Misty  (92)  © 00.  131 

Hand  Ladd,  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad..  133 

Walter  Pidgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 


©Francis  of  Assisi  (111)  © D . . 
Bradford  Oilman,  Dolores  Hart, 
Stuart  Whitman 

©Marines.  Let’s  Go  (..)  © C.. 
David  Hedison,  Tom  Tryon 


UNITED  ARTISTS  g U 

Inherit  the  Wind  (126) ...  D . .6026 
Spencer  Tracy,  Fredric  March, 

Gene  Kelly.  Florence  Eldridge 


Police  Dog  Story  (61)  ■ . Doc . . 6029 
James  Brown,  Merry  Anders 

The  Facts  of  Life  (104) . .C.  .6104 
Bob  Hope,  Lucille  Ball 


Five  Guns  to  Tombstone 

(71)  W. 

James  Brown.  Della  Sbarman 


6102 


The  Misfits  (124)  D..6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)....  6106 
Ron  Foster,  Miiko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 

Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias.  Rosanna  Schiafflno 

A Matter  of  Morals  (90) . . D . . 6108 

Maj-Brltt  Nilsson,  Patrick 
O’Neal,  Eva  Dahlback 


The  Young  Savages  (103) . . D . .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W 6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  ..Ho.. 6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.. 6111 

Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad. 6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D . . 6119 

Lana  Turner,  Efrem  Zimbalist  jr. , 

The  Last  Time  I Saw  Archie 

(98)  C.  .6118 

Robert  Mitchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 


UNIVERSAL-INT  L 


©Midnight  Lace  (108) D..6101 

Doris  Day.  Rex  Harrison, 

John  Gavin,  Myma  I.oy 


The  Private  Lives  of  Adam  and 
Eve  (87)  partly  in 

color  CD..  6102 

Mickey  Rooney.  Mamie  Van  Doren 


©The  Grass  Is  Greener 

(105)  © C..6103 

Cary  Grant,  Deborah  Kerr. 

Robert  Mitchum,  Jean  Simmons 


The  Great  Impostor  (112)  CD.  .6104 

Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  . ...Cr..6105 
Hazel  Court,  Terence  Morgan 


©Wings  of  Chance  (76) . . OD  . .6111 
James  Brown.  Frances  Rafferty 


©Tomboy  and  the  Champ 

(92)  OD  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (111)  ..D..6109 
Richard  Widmark,  Sonja  Zlemann 


©Posse  From  Hell  (89) . W.  .6112 
Audle  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad  6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featuretle.  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C 6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho  .6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (115)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76) . . Ac. . 6118 

Michael  Craig,  Elizabeth  Seal 

©Tammy  Tell  Me  True 

(97)  CD..  6119 

Sandra  Dee,  John  Gavin 


The  Naked  Edge  (102)  My.  .6120  Blast  of  Silence  (77)  . D.. 

Gary  Cooper,  Deborah  Kerr  Allen  Baron,  Molly  McCarthy 

Goodbye  Again  (120)  . . D . 6125 
Ingrid  P.ergman,  Yves  Montand, 

Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 

Gregg  Palmer,  June  Kenney 


WARNER  BROS,  g U 

©©Sunrise  at  Campobello 

(143)  D..002 

Ralph  Bellamy,  Greer  Garson, 

Hume  Cronyn,  Jean  HageD 


©©The  Sundowners  (133)  D..007 
Robert  Mitchum,  Deborah  Kerr, 
Peter  Ustinov.  Glynls  Johns 


A Fever  in  the  Blood 

(117)  D .008 

Efrem  Zimbalist  jr.,  Angle  Dickinson 


Gold  of  the  Seven  Saints 

(88)  OD..009 

Clint  Walker,  Leticia  Roman 
(Filmed  In  sepia) 


©The  White  Warrior  (86)  Ad.. 010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D . .003 

Angle  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(103)  Ac..  Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  Ac.. 012 
George  Montgomery,  Chari  to  Luna 


The  Fabulous  World  of 
Jules  Verne  (82)  Ad.  . 013 

Ernest  Revere.  Louis  Locke 

©Bimbo  the  Great  (87).. Ad  .014 

Charles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D 015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 

©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©Lad,  A Dog  (..) D. 

Peter  Brack,  Peggy  McCay 


COMING 

ALLIED  ARTISTS 

The  Big  Wave  Ad . . 

Sessue  Hayakawa 

Billy  Budd  q.. 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  © d.. 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  SF.. 

Bodll  Miller 

©Journey  to  the  7th  Planet  . SF.. 

John  Agar,  Greta  Thyssen 

COLUMBIA 

©The  Devil  at  4 O’clock  ©.  D.. 
Spencer  Tracy,  Frank  Sinatra 

Scream  of  Fear  d . . 

Susan  Strasberg,  Ronald  Lewis 

©Mysterious  Island Ad.. 

(Super-Dynamation ) 

Michael  Craig,  Joan  Greenwood 

©Greengage  Summer  D.. 

Kenneth  More,  Danielle  Darrieux, 
Susannah  York 

©Barabbas  © d. 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D .. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street  d . . 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship (*.. 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Landlady C.. 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © d . . 

Glenn  Ford,  Ingrid  Thulin, 

(Charles  Boyer,  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando,  Trevor  Howard, 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  D.. 

Rossano  Brazzi,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  © Bib  D.. 

Jeffrey  Hunter,  Siobhan  McKenna 
A Thunder  of  Drums OD. 

Richard  Boone.  Geo.  Hamilton, 
Luana  Patten 

PARAMOUNT 

©Breakfast  at  Tiffany’s  ...  CD.. 
Audrey  Hepburn.  George  Peppard 

©Summer  and  Smoke  D.. 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D-. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker 

©My  Geisha  C.  . 

Shirley  MacLaine,  Yves  Montand, 
Rob’t  Cummings,  Edw.  G.  Robinson 

20th-FOX 

©The  Big  Gamble  © Ad.. 

Juliette  Greco,  Stephen  Boyd, 
David  Wayne 

Madison  Avenue  © D.. 

Dana  Andrews.  Eleanor  Parker 

20,000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  D.  6101 

(Special  release) ..  Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion  D . . 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster,  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack,  Lee  Kinsolving 

©Paris  Blues  D.. 

Paul  Newman,  Joanne  Woodward 

UNIVERSAL-INT'L 

©Back  Street  D.. 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D . 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis,  Jas.  Franciscus 

WARNER  BROS. 

©Splendor  in  the  Grass D.. 

Natalie  Wood,  Warren  Beatty 

©Susan  Slade  D.. 

Troy  Donahue,  Connie  Stevens. 
Dorothy  McGuire.  Lloyd  Nolan 

Merrill's  Marauders Ac.. 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  © M.. 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C. . 

Rosalind  Russell,  Alec  Guinness 

Claudel le  Inglish  D.. 

Diane  McBain,  Arthur  Kennedy 


8 


BOXOFFICE  BookinGuide  ::  July  17,  1961 


Will 

■line  ) 


FEATURE  CHART 


MISCELLANEOUS 


BUENA  VISTA 

©Ten  Who  Dared  (92)  Ad . . Nov  60 
John  Beal,  Brian  Keith 
Q©Swiss  Family  Robinson 

(128)  Panavision  ..Ad  ..Dec  60 
Dorothy  McGuire,  John  Mills, 

James  MacArthur,  Tommy  Kirk 
O©0na  Hundred  and  One 

Dalmatians  (80)  ...An..  Mar  61 
C>The  Absent-Minded  Professor 

(97)  C May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 

©The  Parent  Trap  (123). C. Jul  61 
Maureen  O’Hara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutu,  Nikki  (dog  star) 
CONTINENTAL 
It  Happened  in  Broad 

Daylight  (97)  D..  Sep  60 

Heinz  Ruhman,  Michel  Simon 
The  Entertainer  (97) . . . . D . . Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D.  . Nov  60 

(Eng-dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C.  . Dec  60 
Terry-Thomas,  Athene  Beyler 

©Hippodrome  (96)..  Ac Mar  61 

(Eng-dubbed)  . . Gerhard  Reldmann, 
Margit  Nanke 

Saturday  Night  and  Sunday 

Morning  (90)  D . Apr  61 

Albert  Finney,  Shirley  Ann  Field 

EDWARD  HARRISON 

Another  Sky  (83) D.. Jan  61 

Victoria  Grayson,  Tayeb 

FILMS-AROUND-THE-WORLD 

A French  Mistress  (91) . .C.  . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 

FILMGROUP 

The  Wild  Ride  (63) D..Jun60 

Jack  Nicholson,  Georglanna  Carter 
©Last  Woman  on  Earth 

(71)  D.  . Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC  . Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D.. Nov 60 
Jonn  Ashley,  Gary  Vinson 

Date  Bait  (71)  D.  .Nov  60 

Gary  Clark,  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 

GOVERNOR 

Carry  On,  Nurse  (89)  C. . 

Kenneth  Connor,  Shirley  Baton 
Carry  On,  Constable  (86)  C . Feb  61 
Ken  Connor,  Leslie  Phillips 
KINGSLEY-UNION 
The  League  of  Gentlemen 


(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD..  Jan  61 
Marla  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . .C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
Alec  Guinness,  John  Mills 

PATH  E-AMERICA 

©The  Deadly  Companions 

(90)  Panavision W.  .Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil's  Commandment 

(71)  © Ho.  . Jan  61 

Gianna  Maria  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D.. Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D..  Feb  61 
Arthur  Kennedy.  Walter  Macfcen 
Two-Way  Stretch  (87)  C..  Apr  61 

Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  .Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) ..  Ac.  . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  ..Cr..Feb61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  Wyngarde,  Donald  Slnden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(83)  Ad..  Nov  60 

Russian  cast  (Eng-dubbed) 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  Angell 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bemie  Hamilton 

Mania  (85)  Ho.  Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94) . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler’s  Executioners 

(78)  Doc . . Jun  61 


FOREIGN  LANGUAGE 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . .Elsa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W) . .Jean  Seberg,  Jean- 
Paul  Belmondo 

©Eye  for  an  Eye,  An 

(93)  ® 10-  5-60 

(Manhattan)  . - Curt  Jurgens 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . .Jean-Plerre  Cassel, 
Genevieve  Cluny,  Jean-Louls  Maury 

Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Conti) . .Gerard  Philipe,  Lilli 
Palmer,  Anouk  Aimee,  L.  Padovan! 

No  Morals  (77) 11-14-60 

(Mishkin)  . .Jeanne  Moreau 

Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus)  . .Pierre  Fresnay,  Simone 
Renant 

Port  of  Desire  (85) 12-  5-60 

(Klngsley-Union)  . .H.  Neff 

Rules  of  the  Game  (104)  4-17-61 
(Janus)  . .Jean  Renoir,  Pauline 

Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  . .Jean  Gabln 

GERMANY 

Confess,  Dr.  Corda!  (102)  12-  5-60 
(President) ..  Hardy  Kruger,  E. 
Mueller 

Glass  Tower,  The  (104) . .10-  3-60 
(Ellis)  . Lilli  Palmer 

Rest  Is  Silence,  The  (106). 10-  3-60 
(F-A-W)  . .Hardy  Kruger,  P.  Van 
Eyck 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  ..  Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120) ..  10-  3-60 
(Atlantis)  . .K.  Logothedtides 


Moussitsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyouklaki 
288  Stournara  St.  (90)  . . 2-27-61 


(Atlantic) . .Orestls  Makris, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)-.V.  Gassman,  Toto 

Holiday  Island  (105) 11-14-60 

(Brandon)  . .Vittorio  de  Sica 
La  Dolce  Vita  (175) 4-24-61 

(Astor) . .Marcello  Mastroianni, 
Anita  Ekberg,  Anouk  Aimee,  Alain 

Cuny 

L'Awentura  (145) 6-  5-61 

(Janus)  • .Monica  Vlttl,  Gabriele 
Ferzetl,  Lea  Massarl 

Two  Women  (105)  6-19-61 

(Embassy) . .Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

( Ell  is ) . .Franco  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 

Road  to  Eternity  (181)  ..  2-27-61 

(Beverly) . .Tatsuya  Nakadal 

SWEDEN 

Dreams  (86)  8-  8-60 

( Janus).. E.  Dablbeck,  H.  Anders- 

S0J1 

Unmarried  Mothers  (79)  ..  3-13-61 
(President)  . E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88) . .12-12-60 
(Janus).. Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89) . . 1-31-61 
(Kingsley)  . Vladimir  Ivashov, 
Shanna  Prokhorenko  (also  Hng.- 
dubbed) 


Short  subjects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Dote  is  national  release  month.  Color  and 
process  as  specified. 


^ HORTS  CHART 


° O -3  ra 

a.  z oc  o 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5424  French  Fried  Frolic 

(16'/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16) . . Mar  61 

5426  He  Flew  the  Shrew 

<16!/2)  May  61 

5436  Man  or  Mouse  (18)  . .Jun  61 


CANDID  MICROPHONE 

(Reissues) 

5553  No.  3,  Series  2 (10*4)  Jan  61 

5554  No.  4.  Series  2 (10(4)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10>/2) . . Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 


(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

(7J4)  Nov  60 

5605  Four  Wheels,  No 

Brakes  (6(4)  Nov  60 

5606  Skeleton  Frolic  (7(4) . . Dec  60 
5667  Babie  Boogie  (6)....  Jan  61 

5608  Pickled  Puss  (6(4) ..  .Jan  61 

5609  Christopher  Crumpet’s 

Playmate  (6(4) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6(4)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6(4)  May  61 
5614Topsy  Turkey  (6(4)  ..Jun  61 
5615  Punchy  de  Leon  (6(4) . .Jul  61 


FILM  NOVELTIES 
(Reissues) 


5851  Canine  Crimebusters 

(10)  Oct  60 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5853  Community  Sings 

No.  1,  Ser.  13  (10) Mar-61 


5854  Yukon  Canada  (10)..  Apr  61 
LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(6(4)  Dec  61 

5703  Countdown  Clown  (6(4)  Jan  61 

5704  Happy  Go  Loopy  (6(4)  Mar  61 

5705  Two-Faced  Wolf  (6(4)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6(4)  May  61 

5707  Fee  Fie  Foes  (6(4) . .Jun  61 

5708  Zm  Is  Company  (6v*)  Jnl61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard) ..  Dec  60 

5755  Hotsy  Footsey  (7) . . . . Feb  61 

5756  Magna’s  Canine  Mutiny 

(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6)..  Jul  61 
SPECIAL  COLOR  FEATURETTES 


5441  Wonderful  Hono  Kong 

(19(4)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter- Reissues) 

4160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

STOOGE  COMEDIES 
(Reissues) 

5401  Income  Tax  Sappy 

(16(4)  Sep  60 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)..  Jan  61 

5405  Knutsy  Knights 

(17(4)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15'/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (10(4)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (8(4)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 


WORLD  OF  SPORTS 

5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9(4) . . Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 


■d  • <S 

2 6 " ra 

Q_  Z QC  Q 

M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 


All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  ...  .Sep  60 
W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neapolitan  Mouse  (7)  Sep  60 

W267  Pup  on  a Picnic  (7)  Sep  60 

W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7) . Sep  60 

W273  Cat  Fishin’  (8)  ....  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 

W275  Cat  Concerto  (7) Sep  60 

W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W26S  The  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 
W271  Field  and  Scream  (7)  Sep  60 


PARAMOUNT 
CARTOON  CHAMPIONS 


Herman  and  Katnlp 

S20-1  Rail  Rodents  (7) Sep  60 

S20-2  Robin  Rodenthood  (7)  Sep  60 
S20-3A  Bicep  Built  for 

Two  (7)  Sep  60 

S20-4  House  Trapeze  (7)....  Sep  60 
Noveltoons 

S20-5  Fido  Beta  Kappa  (7)  Sep  60 
S20-6  No  Ifs,  Ands  or 

Butts  (6)  Sep  60 

S20-7  Candy  Cabaret  (7)  ..Sep-60 
S20-S  Th«  Oily  Bird  (7)  . .Sep  60 
COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorohic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic Apr  61 

MODERN  MADCAPS 

(Technicolor) 

M20-1  Galaxia  (7)  Oct  60 

M20-2  Bouncing  Benny  (6)  Nov  60 
M 20-3  Terry  the  Terror  (6)  Dec  60 
M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  The  Kid  From  Mars 

(6)  Mar  61 

M 20-6  The  Mighty  Termite 

(6)  Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6) . . Nov  60 

P20-2  Mieeniks  (6)  Dec  60 

P20-3  The  Lion’s  Busy  (6) . . Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7) . Apr  61 
P20-6  Hound  About  That(6)  .Jun  61 


SPORTS  ILLUSTRATED 


(Anamorphic — Color — 1 Reel) 
D20-1  Kings  of  the  Keys 

(9)  Sep  60 

D20-2  Big  “A”  (9)  Sep  60 

D20-3  A Sport  Is  Bom 

(10)  Nov  60 

D20-4Ten  Pin  Tour  (9) . . . Apr  61 
D20-5  Speedway  (10) May  61 

THE  CAT 
(Color  Cartoons) 

C20-1  Top  Cat  (8)  Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 Reel 

(12(4)  Jul  61 

TRAVELRAMA 


(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10)..  Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 


(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C'Scope.  De  Luxe  color. ..  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT’L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © . . Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 


WALTER  LANTZ  CARTUNES 
(Technicolor ..  Can  he  projected  in 
the  Anamorphic  process,  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  . . . .Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby's  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose  . Apr  61 

4119  Clash  and  Carry  . . . April  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes.  Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  H el  ter  Shelter  (6)  ....  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  . . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)..  Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  RROS. 

BLUE  RIBBON  HIT  PARADE 
Technicolor  Reissues — 7 min.) 


8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  ...Dec  60 

8306  Tweet  Tweet  Tweety  . . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin  . Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir.  . . Sep  60 

8722  Lighter  Than  Hare ...  . Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  . . . Apr  61 

8712  D'Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws  . Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) ....  Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18)..  Jul  61 

(One  Reel) 

8501  Riviera  Days  (10) . . . . Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9)  . . . Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


BOXOFFICE  BookinGuide  July  17,  1961 


9 


s. 


XHIBITOR  HAS  HIS  SAY 

■MMHABOUT  PICTURES  ■■■■■■ 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


BUENA  VISTA 

One  Hundred  ond  One  Dalmatians  (BV) — Animated 
feature.  If  you  want  to  show  to  all  the  kids  in  your 
town,  show  it.  If  you  are  in  a small  town,  though, 
don't  look  for  too  many  adults,  as  you  will  do  the 
bobysitting.  Excellent  for  its  type. — Terry  Axley,  New 
Theatre,  England,  Ark.  Pop.  2,136. 

White  Wilderness  (BV) — True  Life  Adventure.  These 
simply  cannot  fail.  Capacity  all  the  way  and  en- 
joyed by  young  and  old  alike.  Don't  miss  it.  You'll 
be  sorry  if  you  do.  Give  it  your  best  playing  time. 
Played  Sun.  through  Tues.  Weather:  Fine. — Dave  S. 
Klein,  Astra  Theatre,  Kitwe/Nkana,  N.  Rhodesia, 
Africa.  Pop.  13,000. 


Grab  This  One  Quick ! 

Hi,  fellers — if  you  hove  not  played  "The 
Wackiest  Ship  in  the  Army"  grab  it  quick  and 
you  will  admit  there's  no  business  like  show- 
business.  You  may  not  get  rich,  but  with  Co- 
lumbia's nice  terms  you'll  have  a little  profit. 
Your  audience  will  be  pleased  too. 

CARL  P.  ANDERKA 

Rainbow  Theatre, 

Castroville,  Tex. 


COLUMBIA 

Enemy  General,  The  (Col) — -Van  Johnson,  Jean 
Pierre  Aumont,  Dany  Carrel.  Dull,  dull,  dull  is  the 
word  for  this.  As  soon  as  TV  gets  this,  we'll  be  safe. 
Played  Thurs.,  Fri.,  Sat.  Weather:  Cool. — Paul  Four- 
nier, Acadia  Theatre,  St.  Leonard,  N.  B.  Pap.  2,150. 

Jazz  Boat  (Col) — Anthony  Newley,  Anne  Aubrey. 
We  played  this  on  Saturday  double  -bill  to  average 
business.  The  picture — in  black  and  white  and  Cinema- 
Scope — is  good.  This  will  just  about  stand  on  its 
own,  or  in  some  cases,  stand  entirely  on  its  own. 
Weather:  Good. — B.  J.  Brown  jr.,  Arcade  Theatre, 
Sondersville,  Ga.  Pop.  5,424. 

Once  More,  With  Feeling  (Col) — Yul  Brynner,  Kay 
Kendall,  Gregory  Ratoff.  A delightful,  wonderful 
piece  of  entertainment  for  all  situations.  Script 
bristles  with  wisecracks,  music  good,  stars  outstand- 
ing— all  add  up  to  make  one  of  the  most  enjoyable 
films  of  recent  vintage.  Played  Wed.  through  Sat. 
— Dave  S.  Klein,  Astra  Theatre,  Kitwe/Nkana,  N. 
Rhodesia,  Africa.  Pop.  13,000. 

3 Worlds  of  Gulliver  (Col) — Kerwin  Mathews,  Jo 
Morrow,  June  Thorburn.  Quite  an  interesting  little 
story,  the  color  was  beautiful  and  the  Su-perDynama- 
tion  was  cleverly  done.  Brought  out  a large  group 
of  small  frys  and  a few  adults.  With  Columbia's  fair 
deal  you  can  make  a buck.  Played  Sat.,  Sun.,  Mon. 
Weather:  Hot  and  dry.  — Carl  P.  Anderka,  Rainbow 
Theatre,  Castroville,  Tex.  Pop.  1,500. 

METRO-GOLDWYN-MAYER 

Butterfield  8 (MGM) — Elizabeth  Taylor,  Laurence 
Harvey,  Eddie  Fisher.  Lizzie  always  pulls  them  in 
here,  but  apart  from  that  the  film  was  a very 
enjoyoble  one  and  extremely  well  done.  Critics  were 
not  kind  to  this  one,  either,  but  who  cares  as  long 
as  the  queues  outside  the  boxoffice  are  three  times 
longer  than  usual!  She  was  good  in  this  film,  but  I 
don't  think  her  performance  warranted  the  Oscar. 
Shirley  MacLaine  did  better  in  "The  Apartment." 
Played  Wed.  through  Sat. — Dave  S.  Klein,  Astra 
Theatre,  Kitwe/Nkana,  N.  Rhodesia,  Africa.  Pop 
13,000. 

Secret  Partner,  The  (MGM) — Stewart  Granger, 
Haya  Harareet,  Bernard  Lee.  This  was  surprisingly 
good  and  had  a different  twist  to  it.  Black  and 
white  photography  in  this  was  good.  We  played  to 
only  average  business.  Played  Thurs.,  Fri.  Weather: 
Good. — B.  L.  Brown,  jr.,  Arcade  Theatre,  Sandersville, 
Go.  Pop  5,424. 

Sheepman,  The  (MGM) — Glenn  Ford,  Shirley  Mac- 
Loine,  Leslie  Nielsen.  Picked  this  up  and  ran  with 
AlP's  "Goliath  and  the  Barbarians"  (distributed  by 
Howco  in  this  territory)  and  it  gave  me  best  Thurs., 
Fri.,  Sat.  in  months.  Weather:  Rainy  and  cold. — 
Terry  Axley,  New  Theatre,  England,  Ark.  Pop.  2,136. 

Village  of  the  Damned  (MGM) — George  Sanders, 
Borbaro  Shelley,  Laurence  Naismith.  This  did  well! 
Though  it  wasn't  scary  enough  for  my  patrons. 
Would  advise  playing  it  midweek.  Ployed  Fri.,  Sat. 
Weather:  Rainy  ond  cool. — James  Hardy,  Shoals 

Theatre,  Shoals,  Ind.  Pop.  1,555. 

PARAMOUNT 

G.  I.  Blues  (Para) — Elvis  Presley,  Juliet  Prowse, 
Leticia  Roman.  A punch  selling  trailer  and  title, 
but  the  picture  played  all  oround  us,  big  towns  and 
little  ones  too.  We  hit  a late  spring  blizzard  that 
knocked  Sunday  off  75  per  cent  and  really  hurt. 
Gross  was  near  average  in  three  days.  A swell 


picture,  Elvis's  best — really  wonderful.— Ken  Chris- 
tianson, Roxy  Theatre,  Washburn,  N.  D.  Pop.  968. 

World  of  Suzie  Wong,  The  (Para) — William  Holden, 
Nancy  Kwan,  Sylvia  Syms.  This  is  a good  picture 
for  the  adult  trade.  Had  some  beautiful  color  and 
the  sound  was  good.  William  Holden  and  Nancy 
Kwan  were  good  in  their  roles.  We  played  six  days 
to  a little  better  than  average  business.  This  should 
do  reasonably  well  in  all  situations.  Sun.  through 
Fri.  Weather:  Good. — B.  L.  Brown  jr..  Arcade  Theatre, 
Sandersville,  Ga.  Pop.  5,424. 

20th  CENTURY-FOX 

Marriage-Go-Round,  The  (20th-Fox) — Susan  Hay- 
ward, James  Mason,  Julie  Newmar.  Just  a fair  mild 
comedy.  Not  quite  lively  enough  for  my  patrons. 
Would  advise  playing  it  midweek.  Played  Tues., 
Wed.  Weather:  Cool. — James  Hardy,  Shoals  Theatre, 
Shoals,  Ind.  Pop.  1,555. 

Right  Approach,  The  (20th-Fox) — Juliet  Prowse, 
Frankie  Vaughan,  Martha  Hyer,  Gary  Crosby.  This 
was  fairly  good,  but  Juliet  Prowse  was  miscast  in 
this.  It's  in  black  and  white  CinemaScape.  Color 
would  have  helped  this  one,  although  the  story  was 
a little  thin.  This  did  nothing  extra  for  us.  Played 
Sun.,  Mon.,  Tues.  Weather:  Good. — B.  L.  Brown 

jr..  Arcade  Theatre,  Sandsville,  Ga.  Pop.  5,424. 

When  Comedy  Was  King  (20th-Fox) — Compilation 
of  silent  films.  Too  young  to  know  (the  kiddies)  . . . 
too  old  to  care  (adults)  . . . too  busy  and  no  sex 
(teenagers)  so  business  left  a lot  to  be  desired.  But 
still  a wonderful  change  of  pace  from  comedies 
of  today.  I'm  hoping  for  more  of  these.  Played  Fri., 
Sat.  Weather:  Rain  and  cool — Ken  Christianson, 

Roxy  Theatre,  Washburn,  N.  D.  Pop.  968. 

UNITED  ARTISTS 

Hoodlum  Priest,  The  (UA) — -Don  Murray,  Cindi 
Wood,  Keir  Dullea.  Strictly  different  and  entertain- 
ing. Pleased  below-average  crowd  due  to  extreme 


Perfect  for  Dual  Bill 

UA's  "Vice  Raid"  (Mamie  Van  Doren,  Rich- 
ard Coogan,  Brad  Dexter)  is  a very  good  little 
feature.  It's  a little  short  on  running  time  for 
a single  bill,  but  is  perfect  material  for  a dou- 
ble. 

HAROLD  BELL 

Opera  House, 

Coaticook,  Que. 


hot  weather  and  boating  craze.  Give  it  your  best 
time  and  sell  it,  it's  good.  Played  Sun.,  Mon. 
Weather:  Hot. — Ken  Christianson,  Roxy  Theatre, 

Washburn,  N.  D.  Pop.  968. 

UNIVERSAL-INTERNATIONAL 

Kettles  in  the  Ozarks,  The  (U-l),  reissue — Marjorie 
Main,  Arthur  Hunnicutt,  Una  Merkel.  These  Kettle 
pictures  will  bring  them  in,  and  how  they  will  eat! 
It's  the  second  time  around  for  this  one  and  business 
was  200  per  cent  of  normal.  Played  Thurs. , Fri.,  Sat. 
Weather:  Good. — Leo  A.  Backer,  Valley  Theatre, 

Browns  Valley,  Minn.  Pop.  1,117. 

Midnight  Lace  (U-l) — Doris  Day,  Rex  Harrison, 
John  Gavin.  Thought  this  was  a wonderful  film, 
with  good  color,  good  suspense  and  lovely  Doris  Day. 
The  parents  who  couldn't  be  torn  away  from  some 
of  the  television  sex  shows  and  hadn't  seen  this 
film  anyway  must  have  tabbed  it  as  one  of  those 
"nastys"  and  nixed  the  kids.  We  pulled  it  after 
two  days  and  cancelled  it  from  one  of  our  other 
houses.  It  is  a wonderful  film,  but  just  how  a pro- 
gram like  this  can  get  a weird  reputation  we  don't 
know. — Al  Zarzana,  Ray  Boriski,  Galena  Theatre, 
Galena  Pork,  Tex.  Pop.  10,000. 

WARNER  BROS. 

White  Warrior  (WB) — Steve  Reeves,  Georgia  Moll. 
A fair  picture,  but  this  is  just  not  the  type  of  pic- 
ture people  expect  to  see  Steve  Reeves  in.  The  color 
was  not  good  in  this  and  the  'Scope  photography  was 
bad  in  some  scenes.  Play  up  the  point  that  Steve 
Reeves  is  starred,  for  the  picture  has  little  else 
to  offer.  Our  business  was  only  average  Played  Sun., 
Mon.,  Tues. — B.  L.  Brown  jr.,  Arcade  Theatre,  San- 
derville,  Ga.  Pop.  5,424. 

MISCELLANEOUS 

Prince  of  Peace  (Astral  Film  Distributors,  St.  Louis) 
— This  is  the  Lawton  Story  of  the  "Prince  of  Peace" 
passion  play  Kroger  Babb  produced  about  ten  years 
ago.  We  did  a phenomenal  colored  business  with  this 
picture  and  as  my  town  is  about  50  per  cent  colored, 
we  came  out  okay.  Should  be  able  to  get  churches 
to  cooperate  with  you  on  this  one.  Played  Sun.,  Mon., 
Tues.  Weather:  Clear. — Fronk  Patterson,  Mansfield 
Theatre,  Mansfield,  La.  Pop.  6,000. 


Rocco  and  His  Brothers  A Drama 

±.85-1 

Astor  Pictures  Int'l  175  Minutes  Rel. 

The  second  major  Italian-language  release 
by  Astor  Pictures  is  a powerful  and  tragic 
melodrama  of  family  life  with  overtones  of 
sex,  violence  and  hate.  Like  Fellini's  "La 
Dolce  Vita,''  this  Italo-French  coproduction 
directed  by  Luchino  Visconti  won  the  Venice 
Film  Festival  prize  and  numerous  other 
awards  and  has  broken  many  European  box- 
office  records.  While  there  are  no  stars  of 
the  Anita  Ekberg  calibre,  Alain  Delon  and 
Annie  Girardot  are  top  French  names,  Katina 
Paxinou  has  made  several  Hollywood  films, 
including  "For  Whom  the  Bell  Tolls,"  and 
Claudia  Cardinale  is  the  well-publicized 
Italian  starlet — all  names  familiar  to  art 
house  regulars.  It  should  be  a big  draw  for 
class  patrons  but  mainly  in  the  key  cities. 
The  picture's  startling  rape  sequence  and  the 
excessive  brutality  make  it  strictly  adult  fare. 
While  "Rocco”  is  primarily  a tale  of  an  up- 
rooted Italian  family,  unlike  the  multi-char- 
actered "Vita,"  Visconti,  who  collaborated 
with  several  other  Italian  writers  on  both  the 
story  and  the  screenplay,  stresses  the  socio- 
logical and  the  realistic  in  the  highly  melo- 
dramatic three-hour  unreeling.  Rocco,  sen- 
sitively played  by  the  handsome  Alain  Delon, 
is  less  of  a central  figure  than  his  coarse, 
good-humored  brother,  Simone,  who  turns  into 
a sadistic  brute,  beats  up  his  brother  and 
murders  the  woman  who  loved  him.  This  role 
is  brilliantly  played  by  Renato  Salvatore.  Miss 
Girardot's  portrayal  of  the  forlorn  prostitute 
loved  by  both  brothers,  is  of  Academy  Award 
calibre  ranking  with  Melina  Mercouri's 
memorable  "Sunday"  performance  of  1960. 
Admirable,  too,  are  Spiros  Focas,  Max  Car- 
tier  and  little  Rocco  Vidolazzi  as  the  three 
other  sons,  and  Paolo  Stoppa  and  Suzy 
Delair,  in  character  roles.  Katina  Paxinou's 
flamboyant  acting  style  is  appropriate  for  the 
role  of  the  agonized  mother  but  her  eye- 
rolling does  get  unintended  laughs  during 
some  dramatic  scenes.  Nino  Rota  has  com- 
posed a haunting  musical  score,  which  has 
been  recorded  for  additional  sales  appeal. 

Alcun  Delon,  Annie  Girardot,  Renato  Sal- 
vatore, Katina  Paxinou,  Paolo  Stoppa. 


Taiga  A War  Drama  *»«•[ 

Bakros  Int'l  100  Minutes  Rel.  July  '61 

An  adult  study  of  German  prisoners  of  war 
in  the  vast  Siberian  forests,  this  stars  Fraulein 
Ruth  Leuwerik,  who  brings  to  the  role  of  a 
German  woman  medico  considerable  impact, 
and  Hannes  Messemer,  a prisoner  whose  pro- 
fessed love  for  the  woman,  understandably, 
can  never  be  returned.  The  sole  femme 
among  300  Germans,  Fraulein  Leuwerik,  is 
forced  to  replace  an  ailing  doctor  in  the  all- 
male camp.  The  hopelessness  of  their  cause, 
the  frozen  hinterland  and  the  harsh  winter 
reap  their  toll  of  life  and  morale  when  into 
the  dejection  steps  the  realization  of  the  men's 
constant  desire — a woman.  She  leaves  at  the 
fadeout.  This  is  in  German,  with  Engish  sub- 
titles. Utz  Uttermann  produced  and  Wolfgang 
Liebeneiner  directed  for  Bavaria  Filmkunst. 
Released  by  Bakros  International  Films. 

Ruth  Leuwerik,  Hannes  Messemer,  Guen- 
ter  Pfitzmann,  Viktor  Staal.  Hans  Quest. 


To  Start  ’Reprieve'  in  November 

HOLLYWOOD — A November  1 starting 
date  has  been  approved  by  Folsom  Prison 
officials  for  lensing  there  of  “Reprieve,” 
Kaufman-Lubin  production.  The  Allied 
Artists  release  will  topline  Ben  Gazzara, 
with  Millard  Kaufman  helming  his  own 
screenplay. 


10 


BOXOFFICE  BookinGuide  ::  July  17,  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  © CinemoScope;  ® Vistovision;  (§)  Superscope;  ® Noturamo;  <g)  Regalscope;  ® Technirama.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Honeymoon  Machine  F 2R55.°i  @Come% 

v MGM  (122)  88  Minutes  Rel. 

heam 

-ont^  Written,  directed  and  enacted  strictly  for  laughs,  this  frothy  -ve  ■ 1 

meringue  of  nonsense  is  ideal  hot  weather  film  fare  and  ams 
should  prove  to  be  one  of  the  most  popular  and  top-grossing 
offers  of  the  summer  season.  In  harvesting  its  bumper  crop 
of  comedy,  the  picture  resorts  to  virtually  every  approach  to 
humor — from  the  subtle  to  the  slapstick.  In  established 
names,  die-hard  oldsters  may  opine  that  the  feature  is  a bit 
light  in  magnetic  marquee  material.  Not  so  the  younger 
generation  from  which  flows  so  much  theatre's  current 
custom.  They'll  know  all  about  cast  members.  Toplined  is 
Steve  McQueen,  whose  deadpan  performance  in  TV's 
"Wanted,  Dead  or  Alive"  has  made  him  a favorite  among 
millions  of  video  viewers.  Herein  he  again  demonstrates  that 
he  possesses  the  talent  to  become  one  of  the  theatrical 
screen's  best  comics.  While  it  is  her  first  picture,  Brigid 
Bazlen  (who  is  starred  in  MGM's  forthcoming  "King  of  Kings") 
is  attractive  and  promising.  Histrionic  contributions  of  par- 
alleling superiority  come  from  Jim  Hutton  and  Paula  Pren- 
tiss, who  will  be  remembered  for  their  parts  in  "Where  the 
Boys  Are."  Lawrence  Weingarten  produced  impressively  in 
CinemaScope  and  Metrocolor.  Richard  Thorpe  directed. 

Steve  McQueen,  Brigid  Bazlen,  Jim  Hutton,  Paula 
Prentiss,  Dean  logger.  Jack  Weston,  Mack  Mellaney. 

The  Battle  at  Bloody  Beach  F SE  ”ama 

20th-Fox  (128)  80  Minutes  Rel.  June  '61 

‘ *01  Audie  Murphy,  playing  his  by-now  familiar  role  of  a brave 
V and  youthful  fighter,  this  time  in  the  Japanese  occupation  of 
the  Philippines,  invariably  attracts  the  male  fans  and  the 
younger  element — and  this  Richard  Maibaum  production  has 
all  the  ingredients  to  satisfy  this  audience.  With  Dolores 
Michaels  to  supply  the  romantic  note  and  Gary  Crosby  for 
added  marquee  value,  it  will  make  a strong  supporting 
dualer  or  could  top  the  bill  in  the  action  spots.  Maibaum, 
who  also  wrote  the  story  and  collaborated  on  the  screenplay 
with  Willard  Willingham,  includes  plenty  of  human  interest 
to  relieve  the  "blood-and-guts"  action  taking  place  on  a 
guerilla-ridden  island  in  the  Philippines.  The  characters 
include  Murphy's  wife,  who  has  become  a partisan  of  the 
guerillas;  a young  boy  who  loses  his  mother;  a flirtatious 
blonde  accompanying  her  disillusioned  wounded  husband;  a 
doctor  turned  missionary  and  a dedicated  spinster  teacher, 
all  of  whom  go  through  many  dangers  before  reaching  safety. 
Murphy,  still  boyish-looking  despite  his  score  of  battle  pic- 
tures since  his  "Beyond  Glory"  screen  debut  in  1948,  gives  a 
convincing  portrayal,  far  better  than  that  of  young  Crosby, 
playing  a stocky  radio  operator  who  sings  nary  a note.  Di- 
rected by  Herbert  Coleman. 

Audie  Murphy,  Dolores  Michaels,  Gary  Crosby,  Alejandro 
Rey,  Lillian  Bronson,  Ivan  Dixon,  Barry  Atwater. 

Alakazam  the  Great  F c,rt“'  F'"u,‘ 

American  Int’l  (608)  85  Minutes  Rel.  July  '61 

A fairy  tale-like  cartoon  feature,  produced  by  the  Toei  Co. 
in  Japan  and  Americanized  by  using  the  voices  of  Frankie 
Avalon,  Dodie  Stevens  and  other  familiar  names,  this 
imaginative  film  will  delight  the  youngsters  and  the  young- 
in-heart  and  thus  make  strong  fare  for  family  audiences. 

The  use  of  color  and  the  monkeys,  birds  and  monster  char- 
acters resemble  those  in  the  early  Walt  Disney  cartoon 
features  and  only  a few  of  the  human  characters  have  a 
slightly  Oriental  cast  to  their  eyes  while  a few  Japanese 
>linej  scrawls  are  seen  in  the  background — a minor  fault  which  , 

•v  ' the  kiddies  probably  won't  even  notice.  Otherwise  Lou  Ros-  ) 

off,  who  produced  for  AIP,  and  Salvatore  Billiterri,  who  edited,  — 
have  done  a splendid  job  in  giving  this  a complete  Ameri- 
canization. The  popular  Frankie  Avalon,  who  speaks  for  the 
little  monkey  hero,  Alakazam,  and  sings  the  title  song,  will 
be  a selling  angle  for  the  teenagers  while  Jonathan  Winters 
and  Arnold  Stang,  who  speaks  for  the  ferocious  Sir  Quigley 
Broken  Bottom  and  Lulipoo,  respectively,  are  familiar  to  all 
TV  viewers.  The  story  is  strictly  juvenile  fare  with  almost 
endless  wonders,  dangers  and  adventures  encountered  by 
Alakazam  before  the  happy  ending,  but  neither  the  Japanese 
writers  nor  animators  are  credited.  Music  by  Les  Baxter. 

The  voices  of  Frankie  Avalon,  Dodie  Stevens,  Jonathan 
Winters,  Arnold  Stang  and  Sterling  Holloway. 

Upstairs  and  Downstairs  F ^°i  C°T 

20th-Fox  (125)  100  Minutes  Rel.  Feb.  '61 

One  of  the  most  neglected  (by  most  exhibitors)  of  the  seven 
Rank  Organization  pictures  taken  on  by  20th  Century-Fox, 
this  Betty  E.  Box  production  is  a lively,  highly  amusing 
British  comedy,  far  better  than  the  average  laugh  film  from 
Britain,  and  starring  the  enchanting  Mylene  Demongeot,  the 
French  counterpart  of  Marilyn  Monroe,  who  had  previously 
scored  in  "Bonjour  Tristesse,"  MGM's  "Battle  of  Marathon" 
and  other  imports.  Directed  by  Ralph  Thomas,  who  turned 
out  the  popular  British  "Doctor"  series,  the  cast  includes 
Michael  Craig,  handsome  British  star  of  "Sapphire,"  and  the 
estatX  attractive  Anne  Heywood,  playing  a young  married  couple 
9 with  domestic  help  problems,  and  such  familiar  character 
players  as  the  bearded  James  Robertson  Justice;  Joan  Hick- 
son, hilarious  as  an  imbibing  maid;  Joan  Sims,  as  naive 
Welsh  maid;  the  Italian  starlet,  Claudia  Cardinale,  as  a 
flirtatious  servant,  and  a dozen  more  who  set  the  audience 
to  howling  at  a New  York  neighborhood  spot.  The  screen- 
play by  Frank  Harvey  is  packed  with  comic  situations,  many 
of  them  of  the  slapstick  variety,  stemming  from  the  antics  of 
a succession  of  domestics,  the  outraged  neighbors,  the  frantic 
police,  etc.  De  Luxe  Color  photography  is  another  asset.  This 
is  tops  among  the  recent  British  comedies. 

Mylene  Demongeot,  Michael  Craig,  Anne  Heywood, 
James  Robertson  Justice,  Joan  Hickson,  Sidney  James. 

Mary  Had  a Little  A Comedy 

United  Artists  (6124)  83  Minutes  Rel. 

In  recent  years,  British-made  comedies  and  Brigitte  Bardot- 
type  actresses  have  enjoyed  unprecedented  popularity  with 
American  audiences.  Herein  is  a combination  of  both,  and 
for  that  reason  the  offering  may  prove  a satisfactory  billing, 
particularly  in  situations  catering  to  foreign  fare.  However, 
other  than  a highly  provocative  title,  there  is  little  to  sell  the 
film.  Cast  members  are  entirely  British  or  French  and  hence 
will  be  of  no  value  marquee-wise  or  advertising-wise, 
albeit  topliners  Agnes  Laurent,  John  Bentley,  Jack  Watling 
and  Hazel  Court  are  an  attractive  foursome  not  entirely 
lacking  in  comedic  ability.  Mile.  Laurent  has  all  the  physical 
attributes  of  the  aforementioned  Mile.  Bardot,  so  it's  debat- 
able whether  her  lack  of  histrionic  prowess  really  matters. 

The  racy,  bedroom-farce  storyline  and  dialog  are  slanted  for 
"adults  only"  and  should  be  so-publicized,  leaving  the  teen- 
agers  and  their  parents  to  decide  whether  it's  taboo  for  the 
younger  set.  Director  Eddie  Buzzell  handled  his  chores  Jun?) 
smoothly.  George  Fowler  produced.  iowiy 

Agnes  Laurent,  John  Bentlev,  Jack  Watling,  Hazel  Court, 

John  Maxim,  Rose  Alba,  Patricia  Marmont. 

The  Naked  Road  A “i  “■*“ 

Zison  Enterprises — States  Rights  74  Minutes  Rel.  June  '61 

One  Jeanne  Rainer,  accorded  headlines — mostly  in  the 
advertising  trade  publications — when  she  was  hired  by 
public-relations  conscious  Coca-Cola  to  deliver  a one-word 
commercial  ("Refreshing!")  is  perhaps  the  best-known  acting 
commodity  in  this  modestly  budgeted  attraction,  geared 
from  start  to  finish,  for  the  action-minded,  the  sex-conscious, 
the  adventure-inclined.  And  if  this  classification  takes  in 
practically  every  size  and  scope  of  adult  audiences  for  miles 
around,  it  fits  indeed  the  proportions  of  the  William  Martin 
written-produced-and-directed  melodrama.  Miss  Rainer  plays 
a model  kidnapped  by  Ronald  Long  and  Arthur  Koulias, 
part  of  a huge  "call  girl"  combine  for  tired  businessmen. 
The  gruesome  twosome  try  varied  and  sundry  means  to  force 
Jeanne  to  become  a star  attraction  on  their  nocturnal  circuit, 
but  she  refuses  to  listen.  While  another  girl  is  murdered  for 
threatening  to  reveal  the  organization's  activity,  Jeanne 
promises  to  submit  to  Koulias  as  a test  of  her  qualifications 
for  "employment."  The  clincher  here  is  that  the  roommate  of 
the  murdered  girl  mentioned  above  happened  to  witness 
\ the  dark  deed  and  contacted  police.  Virtue,  however,  has  its 
day.  The  brief  running  time  mitigates  against  topside  selec- 
tion on  a double-bill  booking. 

Jeanne  Rainer,  Ronald  Long,  Arthur  Koulias,  Eileen 
Letchworth,  Paul  Judson,  Frances  Hammond. 

The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Von  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 

BOXOFFICE  BookinGuide  ::  July  17,  1961 


2546 


2545 


FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY  "The  Battle  at  Bloody  Beach  (20th-Fox) 

Audie  Murphy  is  dropped  off  from  a submarine  on  a Philip- 
pine island  during  the  Japanese  occupation  and  tells  the 
radio  operator  there,  Gary  Crosby,  that  he  was  separated  /ong, 
from  his  wife,  Dolores  Michaels,  during  the  fighting.  Later,  5a  Sy 
when  Murphy  is  captured  by  guerilla  fighters,  he  finds  l_' 
Dolores  with  a band  of  Americans  who  are  trying  to  escape 
the  Japanese  Dolores  is  forced  to  confess  to  Audie  that  she 
has  become  a partisan  of  the  guerillas  and  is  romantically 
involved  with  their  young  leader,  Alejandro  Rey.  Murphy 
and  Rey  manage  to  lead  the  hysterical  Americans  through 
gunfire  from  the  Japs  and  other  dangers.  Several  of  them  die 
but  when  Murphy  brings  the  survivors  to  safety,  Dolores 
decides  to  leave  Rey  and  is  reunited  with  her  husband. 

EXPLOITIPS: 

For  the  Audie  Murphy  fans,  stress  that  he  won  the  Con- 
gressional Medal  of  Honor  in  World  War  and  starred  in  the 
story  of  his  war  career,  "To  Hell  and  Back"  as  well  as 
numerous  other  war  or  action  films.  Gary  Crosby  is  the 
singing  son  of  Bing  Crosby  and  played  in  ' Holiday  For 
Lovers"  and  "The  Right  Approach." 

CATCHLINES: 

Fighting  Furies  of  the  Pacific  Who  Became  the  Undefeat- 
ables  . . Blasting  Their  Way  to  Victory  With  Bullets,  Bolo 
Knives  and  Bar  Hands  . . . Turning  a Bullet-Riddled  Island 
Into  a Beachhead  of  Victory. 


THE  STORY:  "Upstairs  and  Downstairs"  (20th-Fox) 

When  Michael  Craig  marries  Anne  Heywood,  his  boss' 
daughter,  he  is  told  by  his  father-in-law,  James  Robertson 
Justice,  that  the  couple  will  have  to  entertain  many  of  the 
firm's  customers  at  home — hence  they  must  have  a maid.  The 
first  maid,  Claudia  Cardinale,  entertains  sailors;  the  second, 

Joan  Hickson,  gets  drunk;  the  third,  Joan  Sims,  gets  frightened 
and  returns  to  Wales;  an  elderly  couple  turn  out  to  be  bank 
robbers  and,  finally,  a Swedish  girl,  Mylene  Demongeot, 
proves  a jewel  and  so  attractive  that  she  is  pursued  by  all 
of  Craig's  male  friends,  even  Justice.  Mylene  decides  to 
marry  Daniel  Massey,  a bachelor  musician,  but,  at  the  last 
minute,  she  returns  to  her  waiting  sweetheart  in  Sweden. 
Craig  then  persuades  Sidney  James,  a retiring  police  ser-  £(D 
geant,  and  his  wife  to  work  for  them.  :„e 

EXPLOITIPS: 

With  the  current  popularity  of  British  comedies,  stress  that 
this  is  directed  by  Ralph  Thomas,  who  made  "Doctor  in  the 
House  and  the  current  "Doctor  in  Love"  and  use  photos  and 
enlargements  of  the  luscious  Mylene  Demongeot,  who  was  in 
Bonjour  Tristesse,"  "The  Giant  of  Marathon,"  "Under  Ten 
Flags"  and  other  recent  films. 

CATCHLINES: 

She  was  a Baby-Sitter  Recommended  for  Adults  Only  . . . 
She's  Mylene  Demongeot  and  she's  M-M-Marvellous  . . . The 
Sauciest  French  Dish  in  Years  . . . She  Has  the  Finest  Recom- 
mendations— Ask  Any  Husband  But  Don't  Ask  His  Wife. 


THE  STORY:  "The  Naked  Road"  (Zison) 

Model  Jeanne  Rainer  is  escorted  by  Paul  Judson,  adver- 
tising executive,  on  an  evening  of  dancing.  Tactfully  de- 
clining Judson's  invitation  to  spend  the  night  in  a motel,  she 
suggests  they  return  to  Manhattan;  en  route  home,  Judson  is 
stopped  for  speeding,  and  since  the  fine  is  fifty  dollars,  pay- 
able immediately,  the  j.p.  insists  on  holding  Jeanne  while  her 
escort  drives  back  for  cash.  Another  speeder,  Ronald  Long, 
is  brought  in  by  the  same  state  trooper,  pays  his  fine,  then 
notices  the  girl  He  pays  her  fine.  En  route  home,  he  slips  a 
drug  into  her  coffee.  She  awakens  the  next  morning  at 
Long's  hours,  to  learn  she  is  prisoner  of  a ruthless  organiza- 
tion whose  business  is  public  relations" — high-priced  call 
girls.  Long  and  his  henchman  threaten  to  make  Jeanne  a 
slave  to  narcotics  in  order  to  force  her  to  work  for  them. 
Another  girl,  who  has  been  threatening  to  expose  the  racket 
to  a noted  TV  commentator,  is  pushed  out  the  window  to  her 
death.  As  Jeanne  has  decided  to  submit  to  Koulias,  police 
surround  the  Long  house.  The  gang  is  broken  up 
EXPLOITIPS: 

Play  up  crime,  call-girl  racket.  Jeanne  Rainer  has  worked 
for  top  advertising  accounts  and  appeared  on  Broadway 
("The  Loud  Red  Patrick").  'CEL 

CATCHLINES: 

Unbelievably,  Fantastically  True!  . . . The  Brutal  Facts  Be- 
hind the  Expose'  of  the  So-Called  Public  Relations  Racket 
Used  by  Big  Business! 


THE  STORY  "Honeymoon  Machine"  (MGM) 

Steve  McQueen  is  a carefree,  venturesome  Naval  lieutenant 
stationed  with  the  U.  S.  fleet  anchored  off  Venice,  Italy.  He 
/a) — has  opportunity  to  observe  the  amazing  workings  of  an 
5^ls  electronic  brain  used  to  track  the  flight  of  missiles.  It  is 
supervised  by  Jim  Hutton,  his  pal  and  a scientist.  His  con- 
niving mind  conceives  the  idea  that  the  mechanical  brain 
can  be  used  to  work  out  a system  for  beating  a roulette 
wheel.  They  try  it  and  it  works,  but  the  operation  calls  for 
considerable  ship-to-shore  blinker  communication.  It  is  seen, 
brought  to  the  attention  of  Navy  brass,  nearly  precipitates 
an  international  incident  and  countless  other  zany  situations 
during  which  McQueen  meets  and  marries  the  admiral's 
daughter,  and  Hutton  becomes  re-engaged  to  his  former 
sweetheart,  Paula  Prentiss. 

EXPLOITIPS: 

Center  exploitation  around  topliner  Steve  McQueen,  build- 
ing interest  through  his  popular  TV  show,  but  stressing  that 
he  plays  a rollicking  comedy  role.  Use  a zany  mock-up  of 
the  electronic  machine  in  the  lobby,  or  stage  a contest  for 
the  younger  set  to  make  models  out  of  cardboard,  all  models 
to  be  displayed  in  the  lobby. 

CATCHLINES: 

A Fun  Fest  for  the  Whole  Family  . . . It's  Hilarious  Comedy, 
It's  Wacky  and  It's  Loaded  With  Laughs  . . . The  Honeymoon 
Machine  Will  Get  You  If  You  Don't  Watch  Out! 


THE  STORY:  "Alakazam  the  Great"  (AIP) 

In  Majutsoland,  which  floats  in  the  sky  off  the  coast  of 
Japan,  the  Supreme  Wizard  learns  of  the  birth  of  a new  king 
of  the  beasts  on  earth,  a monkey  who  grows  up  to  be  a 
timid  creature  until  a girl  monkey,  De  De,  makes  him  perform 
a brave  deed.  Now  called,  Alakazam  the  Great,  the  monkey 
becomes  rude  and  arrogant  and,  bored  with  palace  life,  he 
decides  to  master  the  secrets  of  the  universe.  The  Supreme 
Wizard  decides  that  Alakazam  must  be  taught  a lesson  and 
he  imprisons  the  little  monkey  in  a cave,  from  which  he  is 
rescued  by  the  faithful  De  De.  Later,  on  a pilgrimage  with 
Prince  Amat,  the  Wizard's  son,  Alakazam  defies  a ferocious 
pig-man,  the  cannibal,  Lulipoo  and  King  Gruesome,  a wild 
Jfunrt  bu^'  and  triumphs  over  all.  The  Grand  Wizard  then  realizes 
»„-•  that  Alakazam  has  taught  himself  to  use  his  power  wisely 
and  he  is  reunited  with  De  De. 

EXPLOITIPS: 

Use  stills  or  enlarged  cut-outs  of  Alakazam  and  De  De, 
cute  little  monkeys,  and  the  ferocious  animal  characters  to 
attract  the  kiddies.  For  the  teenagers,  play  up  Frankie 
Avalon,  currently  starring  in  "Voyage  to  the  Bottom  of  the 
Sea,"  who  is  a popular  recording  favorite. 

CATCHLINES: 

The  13  Fabulous,  Hilarious  Miracles  of  Alakazam,  the  Boy- 
Monkey  of  Magic  Land  . . . It’s  Monster-ific  and  Fun-Tastic 
in  MagiScope  . . . See  Hercules,  the  Giant  Scorpion,  the  Pre- 
Historic  Beasts  and  Other  Wonders  in  Color  and  MagiScope. 


THE  STORY:  "Mary  Had  a Little"  (UA) 

Stage  producer  Jack  Watling,  who  is  trying  to  raise  5,000 
pounds  to  put  on  a new  play,  overhears  John  Bentley,  a psy- 
chiatrist, boast  that  he  can  produce,  through  hypnotism,  a 
perfect  baby.  He  is  prepared  to  back  his  theory  with  a mone- 
tary bet,  so  Watling  takes  him  on  for  the  bet.  Watling  per- 
suades struggling  actress  Agnes  Laurent  to  pose  as  a preg- 
nant woman  and  go  through  Bentley's  experiment.  Agnes 
and  John  fall  for  each  other,  and  she  wants  out  of  her  agree- 
ment with  Watling.  Thereafter  follows  a mix-up  when  Agnes 
tries  to  make  Watling  the  father  of  her  "child,"  his  fiancee 
misunderstands,  the  psychiatrist  misunderstands,  etc.,  etc. 
But  all  ends  happily. 


EXPLOITIPS: 

Exploit  the  provocative  title  and  Miss  Laurent  as  the  new 
Brigitte  Bardot,  using  a life  size  cut-out  of  her  for  lobby  dis- 
play. Emphasize  the  Adults  Only  theme  in  advertising. 


CATCHLINES: 

Mary  Had  a Little  Love  and  a Lot  of  Trouble  . . . The 
Merriest,  Craziest,  Most  Mixed-Up  Movie  of  the  Year. 


BOXOFFICE  BookinGuide  ::  July  17,  1961 


RATES:  20c  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


cimm  house 


HELP  WANTED 


SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 


GENERAL  EQUIPMENT— USED 


THEATRES  FOR  SALE 


POSITIONS  WANTED 


Projectionist.  15  years  experience,  sober, 
reliable,  good  references.  Boxoffice,  9325. 


BUSINESS  STIMULATORS 


Bingo,  more  action!  $4.50M  cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 

Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36.  N.  Y. 


Midget  Bibles.  $50/thousand.  lxU/j", 
224  pages.  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 

Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 

__  GREAT  KIDDIE  GIVEAWAY:  Action 

Stooge  rings  will  build  your  attendance, 
500,  $1,300,  1-M  $25.00.  Order  from  Box 
248,  Pulaski,  Wisconsin. 


MISCELLANEOUS 


Will  sell  two  complete  Nesson  Tramp- 
oline Centers,  the  best  that  money  can 
buy,  at  a real  bargain.  Will  sell  trampo- 
lines separate  if  desired.  7600  Charles 
Page  Blvd.,  Rt.  6,  Sand  Springs  Drive-In 
Theatre,  Tulsa,  Oklahoma. 

Any  color  8 V2 x 1 1 letterheads  or  No.  10 
envelopes,  $1.25  hundred.  Chester  Jordan, 
2676  Morningside  Street,  Pasadena,  Cali- 
fornia. 


INTERMISSION  TAPES 


WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  <S  RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


EQUIPMENT  REPAIR  SERVICE 


Sacrifice  1000  seats,  good  condition,  all 
or  part,  also  wide  screen  (CinemaScope), 
booth,  stage,  theatre  equipment  and  sup- 
plies. Building  being  demolished  due  to 
redevelopment.  Harris,  1610  Asylum  Ave., 
West  Hartford,  Conn.,  or  Phone  ADams 
3-6421  mornings  or  evenings. 


REPAIR  your  glass  reflectors  with 
GATORHIDE  permanently!  Unconditional- 
ly guaranteed!  $2.95  postpaid.  Gatorhide, 
P.O.  Box  71,  Joplin,  Missouri. 


GENERAL  EQUIPMENT— NEW 

SIGN  UP  WITH  THESE  MASONITE  Mar- 
quee Letters,  fit  Wagner,  Adler,  Bevelite. 
Black  or  red.  4",  40c;  8”,  60c;  10",  75c; 
12".  $1.00;  14",  $1.50;  16",  $1.75;  17", 
$2.00;  24",  $3  00  (10%  discount  100  letters, 
or  over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  York  19. 


Wonderful  Values  Alwaysl  Griswold 
splicers,  new  $19.95;  Magnarc  lamphouses, 
excellent,  $350.00  pair;  DeVry  12000  pro- 
jectors, rebuilt,  $975.00  pair;  Century 
intermittents,  rebuilt,  $79.50;  Lenses  at 
lowest  prices.  Star  Cinema  Supply,  621 
West  55th  Street,  New  York  19. 

Complete  theatre  equipment  (for  quick 
sale)  2 Super  Simplex  with  front  and  rear 
shutters,  solid  type  bases,  RCA  sound- 
heads  rotary  stabilizers,  amplifier,  190 
Irwin  chairs  upholstered  seats,  plywood 
backs,  screen,  air  washer  system.  H.  E. 
Wessinger,  Lexington,  S.  C. 

Best  cash  offer  takes  dual  equipment, 
standard  Simplex,  latest  RCA  soundheads, 
magnarcs,  rectifiers,  pedestals,  magazines, 
regular  and  CinemaScope  lens.  Located 
northwest  Florida.  You  dismantle  and 
transport.  John  Evans,  2313-B  Starmount 
Cir.,  S.  W.,  Huntsville,  Alabama. 

EQUIPMENT  WANTED 

Wanted:  Booth  equipment,  will  dis- 

mantle. Frank  Rogers,  1122  Winton, 
Speedway,  Indiana. 

Wanted:  Used  theatre  booth  equipment. 
We  dismantle.  Leon  Jarodsky,  Lincoln 
Theatre,  Paris,  Illinois. 

Top  Prices  Paid:  For  used  projectors, 
lamphouses,  lenses,  etc.  What  have  you? 
Star  Cinema  Supply,  621  West  55th  Street, 
New  York  19. 

Complete  booth  equipment,  chairs,  etc., 
to  furnish  40-seat  house.  Write  Boxoffice, 
9327. 

DRIVE-IN  THEATRE  EQUIPMENT 

DRIVE-IN  OPPORTUNITY:  E-7  projectors, 
heavy  pedestals,  RCA  soundheads,  Altec 
amplification,  lenses,  Ashcraft  hydroarcs 
w/water  circulation,  new  200W  amplifi- 
cation all  for  $2,995.  S.O.S.,  602  W.  52nd, 
New  York  19. 

BASKET  REPLACEMENTS  for  old  type 
RCA  junction  boxes  . . . replaces  both 
baskets  and  mounts  on  top  of  junction 
box  cover,  easy  to  install.  Sample  and 
quantity  price  list,  65c.  Best  R/C  Mfg. 
Company,  3211  St.  John,  Kansas  City  23, 
Mo. 

Drive-In  Theatre  Tickets!  100,000  1x2" 
special  printed  roll  tickets,  $37.95.  Send 
for  samples  of  our  special  printed  stub 
rod  tickets  for  drive-ins.  Safe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 

THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 

Wanted:  Drive-in  theatre  of  500  cars  or 
near.  Full  details  as  to  grosses  and  com- 
petition. Reasonable  down  payment.  Send 
photos.  Boxoffice,  9316. 

Wanted:  Will  lease  drive-in  theatres, 
Tennessee,  Alabama,  Georgia,  Florida. 
Percentage  of  gross  or  straight  lease. 
No  family  operation.  Boxofffice,  9318. 

Indoor  for  Immediate  Lease:  North- 

eastern U.  S.  8,000  to  50,000.  Experienced, 
aggressive,  imaginative,  educated  young 
man  wants  to  settle.  All  replies  acknowl- 
edged. Boxoffice,  9326. 


West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street.  San  Francisco  &.  California. 

225-car  drive-in,  good  equipment,  Cine- 
maScope. Owner  retiring.  $20,000.  Terms. 
Box  645,  Timberline  Drive-In,  Bemidji, 
Minnesota. 

Drive-in  and  indoor.  Southern  New 
Mexico,  Population  3,200.  300  seat  indoor, 
$15,000.  200  car  drive-in,  $20,000.  Prices 
include  buildings  and  equipment.  Will 
sell  separate  or  sell  all  equipment.  Box- 
office  9320. 

For  Sale:  Established  circuit  in  Florida. 
Drive-in  and  conventional.  Good  terms. 
Owner  wants  to  retire.  Boxoffice,  9321. 

North  Iowa  Dandy.  Latest  equipment, 
under  $12,000,  down,  terms  balance.  Box- 
office,  9322. 

Due  to  illness,  300-car  drive-in  theatre 
with  CinemaScope  orr  11  acres.  1,000 
foot  frontage  on  US  54,  Lake  of  the  Ozarks. 
Terms.  Glaize  Drive-In  Theatre,  Osage 
Beach,  Missouri. 

For  Sale:  Central  San  Joaquin  Valley 
near  air  base.  700  seat  house  doing  good 
business,  priced  below  value.  Contact 
A.  D.  Ruff,  P.O.  Box  426,  Huron,  Cal- 
ifornia. Phone  WH  5-2125. 

Theatre  in  Northwest  lower  Michigan, 
resort  area.  Seats  350,  fully  equipped  and 
air-conditioned.  Attached  annex  rented 
year  around.  Full  price,  $25,000.  James 
Clouse,  Bear  Lake,  Michigan. 

200-car  drive-in  theatre  located  in  East 
Texas.  Boxoffice,  9328. 

For  Sale:  Modern  drive-in  theatre, 

Okanagan  Valley,  British  Columbia.  400- 
car.  Potential  population  25,000.  Best  cli- 
mate in  Canada.  Data  and  pictures  avail- 
able. Owner  retiring.  Box  580,  Kelowna, 
B.  C. 

THEATRES  FOR  SALE  OR  LEASE 

York  Theatre,  Athol,  Mass.,  1200  seats, 
national  release,  excellent  condition.  To 
settle  estate.  Write  Abe  Garbose,  8 
Parker  St.,  Gardner,  Mass. 

For  Sale  or  Lease:  300-car  drive-in, 
only  drive-in  serving  Pulaski  and  Dublin, 
Virginia  area.  Other  interest.  Earl  B. 
Faw,  Pulaski  Drive-In,  Dublin,  Virginia. 


Sale  or  Lease:  Three  excellent  dnve-ins. 
Package  or  individual,  you  can  have  1, 
2,  3.  Fairview,  St.  Marys,  Pa.;  Hunting- 
don, Huntingdon,  Pa.,  White  Way,  War- 
ren, Pa.  Health.  Anderson,  Mt.  Jewett,  Pa. 


THEATRE  SEATING 


Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 

Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  cover^.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 

SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


SAVE  ON  SEATS!  American,  Hey  wood, 
Ideal  chairs  from  $8  45.  Send  for  Chair 
Bulletin.  S.O.S.,  602  W.  52nd,  New  York 
19. 

Theatre  Exhibitors:  Are  you  going  to  re- 
model? We  can  save  you  money.  We 
can  rebuild  your  own  chairs  or  we  can 
supply  you  with  many  thousands  of  late 
type  chairs,  the  most  durable  and  com- 
fortable chairs  that  can  be  made  today. 
Contact  us  before  buying.  Nick  Diack, 
Eastern  Seating  Co.,  138-13  Springfield 
Blvd.,  Springfield  Gardens,  N.Y.  LA  8-3696. 


BUSINESS  OPPORTUNITIES  _ 

BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Warms,  tender- 
izes ana  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location. 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building, 
Nashville,  Tennessee. 

For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20’  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago.  111. 


Wanted:  Theatre  to  lease,  with  option 
to  buy.  29  years  experience.  Now  em- 
ployed as  General  Manager,  Frels  The- 
atres, Inc.,  8 years  in  this  position.  My 
employers  know  about  this  ad.  J.  D. 
Oliver,  407  W.  Wisteria,  Victoria,  Texas. 


Handy  Subscription  Order  Form 

CLIP  & MAIL  TODAY 


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BOXOFFICE: 


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Please  enter  my  subscription  to  BOXOFFICE,  52  issues  per  year  (13 
of  which  contain  The  MODERN  THEATRE  section). 

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BOXOFFICE  ::  July  17,  1961 


29 


^REVIEWS 

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the  SHORT  story 

By  LARRY  TUBELLE 


“One-Eyed  Jacks”  Trailer 

It  is  the  cardinal  function  of  the  coming  attraction 
trailer  to  make  the  spectator  want  to  see  the  coming 
attraction.  This  teaser  for  Paramount’s  “One-Eyed 
Jacks”  dispatches  that  duty  remarkably  well.  But  its 
excellence  transcends  salesmanship.  It  is  a fascinating 
entity  in  itself,  a pint-sized  canvas  of  pictorially  artistic 
impressions  that  matches,  in  its  modest  way,  the  visual 
artistry  of  the  parent  product  itself. 


The  trailer  arouses  an  emotion  in  the  spectator.  By  heaping  still 
shots  one  upon  the  other  in  rapid-fire  array,  it  actually  succeeds  in 
involving  the  viewer  in  the  overall  story  itself,  unlike  most  such  trailers 
which  simply  convey  a few  meaningless  exchanges  of  isolated  dialog 
and  superimposed  superlatives.  There  is  dialog  here,  and  outrageous 
superlatives  too,  and  these  diminish  the  impact  somewhat,  but  not 
enough  to  seriously  tarnish  the  complete  effect.  This  is  a trailer  with 
a wallop  for  a picture  with  a wallop. 

Curiously  enough,  an  almost  identical  technique  — the  shotgun 
sequence  of  stills  for  cumulative  emotional  effect  — has  been  employed 
in  the  trailer  for  the  Italian  picture,  “La  Dolce  Vita.”  The  results  are 
slightly  less  electric  owing  to  the  fact  it  does  not  seem  to  match  “Jacks” 
in  terms  of  visual  intensity  or  intimacy  (most  of  the  “Jacks”  shots 
center  on  the  Brando  face),  and  it  is  in  black-and-white,  no  match  for 
the  striking  color  of  the  Paramount  release. 


TRAILERS 

Are  your  Best  Buy  in  Advertising! 


nwionni  (r&W  service 

( J PRfZf  bo  or  of  rut  moosmr 


Courtesy  is  shown  the  departing  patron  as  well  as  the  one  just  arriving,  as  part  of  the  em- 
ploye-community relations  program  of  the  Walter  Reade,  Inc.  Theatres  of  New  Jersey.  In  the 
photo  above,  Henry  Voorhies,  doorman  at  the  Community  Theatre,  Morristown,  N.  J.,  a Reade 
unit,  presents  a rain  bonnet  to  a patron  on  a rainy  night.  Many  other  attentions  paid  cus- 
tomers in  the  Reade  program  for  building  patron  goodwill  are  reported  in  this  issue. 


COURTESY 


CONTAGIOUS 


COMEDY  CHAMP  OF  THE  YEAR 


presents 

Production 

To  measure  audience  enjoyment  of  this  funniest  entertainment  idea  in 
years,  M-G-M  is  previewing  "THE  HONEYMOON  MACHINE"  in  93  cities 
across  the  nation.  At  these  previews  we  are  distributing  audience  reaction 
computer  cards  and  then  using  electronic  data  processing  equipment  to 
evaluate  the  results.  At  presstime,  audiences  in  the  cities  below  have 
howled,  roared,  chuckled  and  guffawed  at  the  following  laugh  rates  — 


PHILADELPHIA  ...  3.1  laughs  per  minute! 

NEW  YORK 242  laughs  in  87  minutes! 

LOS  ANGELES.  . . . laughed  up  a storm  245  times! 

CHICAGO 92%  rated  film  EXCELLENT! 

BOSTON audience  laughed  222  times! 

WASHINGTON, D.C.  longest  laugh  lasts  47  seconds! 

DALLAS 47  roars!  63  howls!  98  laughs! 

CLEVELAND laughs  drown  dialogue  42  times! 

DETROIT audience  reaction  terrific! 

MILWAUKEE more  than  a laugh  a minute! 

MINNEAPOLIS  ....  sustained  laughter  88  times! 


PITTSBURGH,  SEATTLE,  HOUSTON,  CHARLOTTE 
and  CINCINNATI. ..audiences  still  rocking  with  laughter! 

-and  Showmen,  this  is  only  the  beginning!  The  trend  is  very  clear! 
"THE  HONEYMOON  MACHINE"  is  the  laugh  riot  of  the  year! 


In  CinemaScope  And  METROCOLOR 


I ■ ■ 


3.1  LAUGHS  PER  MINUTE! 


The  Electronic  Computer 


TRADE  PRESS  AND  NATIONAL  MAGAZINES  ALSO  ACCLAIM 
THE  FRESHEST,  FUNNIEST  MOTION  PICTURE  IN  YEARS! 


“Like  an  Independence  Day  string  of  fire- 
works . . . sets  off  a series  of  laugh  explo- 
sions that  recur  with  happy  frequency.” 
—HOLLYWOOD  REPORTER 

“Merry  romantic  farce  with  imagination 
and  appeal . . . almost  every  scene  contains 
good  comic  jolts.”  —VARIETY 

“Went  into  orbit  two  minutes  after  the 
main  title  and  never  stopped  laughing  until 
the  end.  Sure-fire  hit!”  —M.  P.  HERALD  , 


“Very  funny  comedy . . . laughs  come  fast 
and  furious ! ” — M.  P.  EXHIBITOR 

“Comedy  full  of  explosive  laughter.” 

-HARRISON’S  REVIEWS 

“Gay,  breezy  picture  with  dialogue  and 
situations  to  keep  audiences  chuckling.” 
-GOOD  HOUSEKEEPING 

“Paula  Prentiss  is  magnetic  and  beautiful. 
She  may  fill  the  shoes  of  the  late  Kay 
Kendall.”  -COSMOPOLITAN 


i 


DEAN 


Based  on  the  Play  “THE  GOLDEN  FLEECING'  b/LORENIO  SEMPLE, Jr. 


From  the  producer  who  made 
“DON’T  GO  NEAR  THE  WATER 


“Comedy  drama  full  of  wit, 
charm  and  delight.  Will  please 
all  types  of  moviegoers.” 

—FILM  DAILY 

“Audience  capturing  magic 
. . . sure-fire  hit  for  the  entire 
family.”  —M.  P.  DAILY 


“Farcical  fun  good  for  many 
laughs.”  -PARENTS’  MAG. 

“A  comic  romp.” 

-SEVENTEEN  MAG. 

“An  out-and-out  sidesplitter. 
Will  give  you  a large  case  of  the 
giggles.”  -CATHOLIC  DIGEST 


FOR  A HAPPY  BOXOFFICE 
CONTACT  YOUR 
M-G-M  BRANCH  NOW! 


u 


JACK 


WITH 


JACK 


Screen  Play  by  Directed  by  Produced  by 

GE0R6E  RICHARD  LAWRENCE 


WESTON’ MULLANEY  ■ WELLS  ■ THORPE  • WEINGARTEN 


u 


Tammy,”  America’s  Sweetheart 


becomes  the  nation’s  boxoffice 


beauty  with  its  record  breaking  openings  ii 


New  Orleans  and  territory  followed  by  the  sami 


sensational  business  in  Memphis  and  Chicago. 


1 


t£MI£»E  lastt 


RLD  PREMIER 


pirns* 


'he  pattern  has  been  set  for  theatres  all  over  the 
'country  for  “Tammy  Tell  Me  True”  is  a real  box- 
office  beauty  that  is  spreading  joy  wherever  she 
goes  and  wherever  she  plays . . . and  soon  all  over 
America,  happy  audiences  will  be  sharing  the 
same  great  pleasure  and  exhibitors  the  same 
great  profit  which  is  now  a matter  of  record 
in  these  first  record-breaking  engagements. 


co-starring 


CHARLES  DRAKE  • VIRGINIA  GREY  • JULIA  MEADE 
lh  Cecil  Kellaway  ■ Beulah  Bondi  • Edgar  Buchanan  • Gigi  Perreau 
Juanita  Moore  • sc.«nPia,  oscar  brodney  • o,«nd «,  harry  keller 

Produced  t,  ROSS  HUNTER  • A UNIVERSAL  INTERNATIONAL  PICTURE 


SMtS:-JRR  TAMMY  TELL 


INITIAL  OPENINGS 

Washington *Salt  Lake  City-New  Orleans 
Albany  * Dayton  * Atlantic  City  * Spokane 


TOPS  NORTH  TO  ALASKA  - CAN -CAN 
JOURNEY  TO  THE  CENTER  OF  THE  EARTH 
RETURN  TO  PEYTON  PLACE  - SINK  THE  BISMARCK 

and  it's  only  the  beginning ! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER ..  Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Editor;  Jesse  Sblyen,  Managing 
Editor;  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modem  Theatre 
Section.  Telephone  CHestnut  1-7777. 

Editorial  Offices:  45  Rockefeller  Plaza, 
New  York  20.  N.  Y.  Donald  M.  Mer- 
sereau.  Associate  Publisher  A General 
Manager;  A1  Steen,  Eastern  Editor;  Carl 
Mos,  Equipment  Advertising.  Telephone 
COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldier 
and  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager,  Tele- 
phone HOllywood  5-1186  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
steln,  manager.  Telephone  DUnkirk  8-2286. 

London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  T“lepbone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded In  the  first  Issue  of  each  month. 

Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlversity 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbas:  Fred  Oestreicher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Gulnan,  5927  Winton. 
Denver.  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Russ  Scboch,  Register-Tribune 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOodward  2-1144. 

Hartford:  Allen  M.  Wldem,  CH  9-8211. 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  98  St. 
Milwaukee:  Wm.  Nlehol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Pittsburgh:  R.  F.  Klingensmith,  516  Jean- 
ette, Wilklnsburg,  CHurchiil  1-2809. 
Portland.  Ore.:  Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukls,  Loew’3  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  Hurley,  306  H.  St. 
N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St.. 
Jules  Larocbelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayview  Ave.  Willowdale, 
Ont.  W.  Gladish. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

JULY  2 4,  1 9 6 1 

Vol.  79  No.  14 


WANTED:  STEADY  CUSTOMERS 


THE  GAIN  in  dollar  volume  in  theatre 
grosses  attained  in  1960  over  that  reached 
in  1959  was  heartening,  as  George  Roscoe  put 
it,  at  the  convention  of  the  New  Mexico  Theatre 
Owners  Ass’n,  but  he  saw  an  unhealthy  sign 
in  the  fact  that  the  improved  gross  came  from 
fewer  patrons.  The  Theatre  Owners  of  America 
director  of  exhibitor  relations  used  as  the  basis 
for  his  talk  the  recent  report  of  Sindlinger  & 
Co.  which  stated  that  the  income  gain  of  1960 
was  the  result  of  an  average  admission  price 
rise  of  nine  cents,  while  overall  attendance 
dropped  two  per  cent.  In  the  face  of  the  so- 
called  population  explosion,  Mr.  Roscoe  did 
not  consider  this  as  favorable  a sign  as  would 
have  obtained  had  an  increase  in  attendance 
brought  the  increase  in  gross. 

That’s  a good  point  to  raise  and  one  which 
producer-directors  and  exhibitors  and  all  others 
in  this  industry  should  contemplate.  It  should 
serve  as  a reminder  that  there  is  “safety  in 
numbers”  or  it  could  be  taken  as  a warning 
that  it  portends  “danger”  when  the  numbers 
(of  patrons)  decrease. 

Mr.  Roscoe  attributes  the  attendance  drop  to 
the  industry  “not  giving  the  public  enough  of 
what  they  want  to  see  often  enough  to  make 
them  really  steady  customers.”  We  are  inclined 
to  agree,  feeling  that  much  of  the  volume  of 
attendance  this  past  year  may  have  been  derived 
largely  from  a comparative  handful  of  so-called 
blockbusters.  A danger  sign  was  and  continues 
to  be  inherent  therein,  for  there  is  a school  of 
thought  that  advocates  concentration  of  at- 
tention to  such  “super”  product  to  the  virtual 
abandonment  of  all  else.  Cutting  down  on  pro- 
duction, as  would  thus  be  the  case,  would  be 
inviting  dire  consequences,  even  though  enough 
theatres  remained  to  operate  profitably  on  a 
high-scale  two-a-day  policy.  That  loomed  as 
an  incipient  danger  when  about  a dozen  such  at- 
tractions came  on  the  market  this  past  year. 

In  some  cities,  where  as  many  as  four  such 
shows  were  going  at  the  same  time,  it  limited 
attendance  to  just  the  four  pictures  for  the 
year.  First,  because  of  the  importance  attached 
to  those  pictures  and  the  planting  of  the  feeling 
with  the  public  that  these  were  the  ultimate 
best,  and,  perhaps,  the  only  pictures  worth 
seeing;  and,  second,  because  the  cost  factor  cut 
so  largely  into  family  entertainment  budgets 
that  they  didn’t  have  money  left  for  any  more 
showgoing.  That’s  not  the  way  to  develop  the 
moviegoing  habit,  which  is  just  as  much  an  es- 
sential to  the  industry’s  progress  today  as  it  was 
yesteryear.  The  public  may  be  more  selective 
than  it  was  a dozen  or  so  years  ago,  but  the 


greater  the  choices  offered,  the  greater  the 
frequency  of  choices  to  be  made. 

This  brings  to  mind  one  of  our  pet  bones  of 
contention:  The  cutting  down  of  the  choice 
by  the  practice  of  multiple  day-and-date 
showings  and  the  fast  playoffs  that  deny  thou- 
sands of  potential  patrons  sufficient  op- 
portunities to  see  ALL  the  good  pictures  that 
are  available.  This  is,  perhaps,  one  of  the 
greatest  movie  habit  destroyers — created  by  the 
industry  itself.  It’s  another  form  of  quick-buck 
grabbing  that  leaves  a lot  of  empty  seats  in 
its  wake.  Talk  with  exhibitors  about  it  and 
they  blame  the  distributors;  and  vice-versa. 
Both  are  at  fault.  The  problem  could  soon  be 
remedied,  if  only  there  were  a will  to  do  it,  and 
a thought  about  tomorrow,  next  week  and  next 
month,  let  alone  next  year.  Stop  this  dissipation 
of  good  product  and  you’ll  revive  more  regular 
attendance  by  enough  millions  of  people  to  show 
steady  increases  in  patronage  along  with  in- 
creases in  grosses. 

Another  deterrent  to  building  and  holding 
steady  patronage  volume  is  the  practice  of 
bunching  the  release  of  good  product  within 
limited  periods,  such  as  during  the  summer 
months,  for  example.  This  “feast”  later  results 
in  a “famine”  and  again,  whatever  moviegoing 
habit  may  have  been  built  up  is  dissipated  by 
the  dearth  thus  created  during  the  “off  season.” 
We’ve  been  a staunch  advocate  of  the  industry 
putting  its  best  foot  forward — but  not  that  it 
stick  it  out  too  far  at  any  one  time  and,  then, 
have  to  pull  it  back  so  sharply  that  much  of 
what  may  have  been  gained  would  be  lost. 

As  an  instance  of  what  currently  is  happening, 
we  see  pictures  going  into  first  runs  in  houses 
that  are  not  of  first-run  calibre;  in  fact,  far 
below  that  status.  The  reason  is  that  so  much 
product  is  being  crowded  into  the  season,  there 
are  not  enough  normally  first-run  outlets  to 
absorb  them.  So,  eight  and  ten  drive-ins  at  a 
time  and  a like  number  of  outlying  indoor 
houses  are  being  “elevated”  to  first-run  status, 
in  some  cases  wastefully  coupling  two  good 
pictures  on  the  same  program.  This  practice 
is  then  followed  in  a second  wave,  and,  maybe, 
a third.  And  the  pictures  then  are  gone  forever. 
Come  September,  October  and  November  and  the 
hit  calibre  pictures  will  be  few  and  far  between 
— and  so  will  be  the  attendance  by  countless 
thousands  of  patrons. 

It’s  long  past  time  for  exhibitors  and  distrib- 
utors to  do  something  TOGETHER  to  resolve 
this  patron-losing  problem.  It  can  and  must  be 
done! 


Censorship  Tops  Talks 
Of  Exhibitors-Guilds 


HOLLYWOOD — Marking  the  first  time 
that  all  of  Hollywood's  talent  guilds  met 
with  exhibitors  and  vice-versa,  with  studio 
heads  and  executives  in  attendance,  a 
meeting  was  held  at  the  Beverly  Hilton 
Hotel  Wednesday  (19L  under  the  auspices 
of  the  Screen  Producers  Guild.  The  ob- 
jective of  the  conclave  was  a frank  dis- 
cussion of  industry-wide  problems,  needs 
and  opportunities,  with  focus  on  present 
and  future  conditions  within  the  industry. 

Although  the  discussions  were  too  gen- 
eral to  resolve  any  one  phase  of  the  prob- 
lems facing  the  industry,  it  was  conceded 
that  state  censorship  and  the  Motion  Pic- 
ture Production  Code  dominated  the  five- 
hour  session,  plus  an  overall  feeling  that 
exhibition  and  production  had  obtained 
a better  understanding  of  each  other  dur- 
ing the  course  of  the  informal  verbal  ex- 
change that  took  place.  A luncheon  pre- 
ceding the  meeting  was  hosted  by  SPG  and 
chaired  by  Walter  Mirisch,  president. 

Following  the  meetings,  a formal  state- 
ment was  issued  to  the  press,  which  was 
excluded  from  the  reception,  luncheon  and 
sessions,  by  Clark  Wales,  public  relations 
director  of  the  Ass’n  of  Motion  Picture 
Producers  as  follows:  “Representatives  of 
exhibition  and  production  held  a review 
today  of  ways  and  means  to  advance  the 
common  cause  of  the  motion  picture  in- 
dustry. 

The  discussion  covered  a wide  range 
of  subjects,  including  business  conditions, 
self-regulation,  the  importance  of  the  pro- 
duction code,  censorship,  the  foreign  situa- 


NEW  YORK — The  affiliation  of  Allied 
Theatre  Owners  of  Indiana  with  Theatre 
Owners  of  America  may  be  the  opening 
gun  in  the  enlistment  of  other  Allied  units 
which  have  withdrawn  from  the  national 
organization,  according  to  some  industry 
observers.  The  first  inkling  that  Indiana 
might  line  up  with  TOA  was  noted  last 
winter  when  the  unit  bowed  out  of  Allied 
States  Ass’n  and  there  were  strong  rumors 
that  Indiana  Allied  was  considering  such 
a move. 

At  that  time,  there  were  many  skeptics 
who  discounted  the  reports  because  the 
Indiana  unit,  over  the  years,  appeared  to 
be  opposed  to  TOA  policies.  The  Hoosier 
state  organization  also  was  one  of  the 
strongest  of  the  National  Allied  units  and 
the  possibility  of  its  going  over  to  the  other 
camp  appeared  to  be  remote. 

According  to  reports  from  Indianapolis, 
Albert  Pickus,  TOA  president,  spent  several 
hours  with  Richard  Lochry,  Indiana  presi- 
dent, Trueman  Rembusch,  Marc  Wolf  and 
others  in  June  and  an  agreement  was 
reached,  subject  to  approval  of  the  full 
board  of  directors.  It  also  was  reported 
from  Indianapolis  that  four  other  units, 
which  had  seceded  from  Allied,  had  an 
understanding  with  Indiana  Allied  that 


tion  and  development  of  new  talent.  Com- 
mittees will  be  appointed  to  develop  pro- 
grams.’’ 

Wales  declined  to  elaborate  on  the  state- 
ment but  it  was  learned  that  the  com- 
mittees are  to  be  appointed  by  Eric  John- 
ston, AMPP  president,  Walter  Mirisch, 
SPG  head,  and  Emanuel  Frisch,  chairman 
of  the  American  Congress  of  Exhibitors. 
It  was  not  determined  just  when  the  ap- 
pointments would  be  made.  No  further 
meetings  were  scheduled. 

Attending  the  conference  were  the  fol- 
lowing groups  and  organizations  and  their 
representatives:  For  the  Screen  Producers 
Guild,  Walter  Mirisch,  Mervyn  LeRoy, 
Jerry  Wald,  Julian  Blaustein,  Martin 
Rackin,  Jerry  Bresler,  Fred  Kohlmar  and 
Lou  Greenspan.  For  the  Screen  Directors 
Guild,  George  Sidney;  Screen  Actors 
Guild,  Dana  Andrews,  George  Chandler; 
Writers  Guild  of  America,  West,  Charles 
Schnee. 

For  the  Motion  Picture  Ass’n  of  America, 
Eric  Johnston,  Anna  Rosenberg  and  Ken- 
neth Clark;  Ass’n  of  Motion  Picture  Pro- 
ducers, Y.  Frank  Freeman  and  Clarke 
Wales.  For  the  American  Congress  of  Ex- 
hibitors, Emanuel  Frisch,  Si  Fabian,  Roy 
Cooper,  Harry  Arthur,  Marshall  Fine,  Wil- 
liam Forman,  Harry  Mandel,  Harry  Gold- 
berg and  Sidney  Markley. 

Studio  heads  and  executives  who  at- 
tended included  Harold  Mirisch,  Samuel 
Briskin,  Sol  Schwartz,  Peter  Levathes, 
Jack  Karp,  William  Orr  and  Robert 
Blumofe. 


they  might  follow  suit  after  Indiana  had 
formally  decided  to  join  TOA.  Such  ac- 
tion could  take  place  this  fall,  prior  to  the 
TOA  convention  in  New  Orleans  in  Oc- 
tober. The  possible  units  are  Allied  The- 
atres of  Iowa-Nebraska-South  Dakota, 
Rocky  Mountain,  Mid-South  and  Mid- 
Central. 

Exhibition’s  eyes,  however,  are  on  In- 
dependent Exhibitors  of  New  England, 
Inc.,  which  pulled  out  of  Allied  following 
the  National  Allied  convention  in  Miami 
Beach  two  years  ago.  While  the  Western 
Pennsylvania  unit  returned  to  Allied  after 
withdrawing,  the  New  England  unit  has  re- 
mained aloof.  Both  Allied  and  TOA  rep- 
resentatives have  held  conferences  with  the 
New  Englanders  but  decision  was  held  in 
abeyance.  Unit  leaders  expressed  the 
opinion  at  the  time  that  they  would  re- 
main unaffiliated  until  a formal  vote  was 
taken.  Unofficial  reports  indicate  that  the 
New  England  unit  looks  with  favor  on  af- 
filiation with  TOA,  if  and  when  the  mem- 
bers decide  to  join  or  rejoin  a national  as- 
sociation. 

The  Indiana  unit  will  make  a formal 
announcement  of  its  TOA  affiliation  in 
the  fall. 


House  Ways  and  Means 
Okays  Deduction  Bill 

WASHINGTON — Under  a provision 
approved  last  week  by  the  House  Ways 
and  Means  Committee,  theatre  own- 
ers and  producers  would  be  allowed  a 
deduction  up  to  eight  per  cent  of  the 
cost  of  new  investment  in  permanent 
facilities  from  their  annual  tax.  Quali- 
fying for  the  credit  would  be  only  new, 
“tangible”  facilities  intended  to  remain 
in  service  for  at  least  six  years. 

Presumably  covered  would  be  a new 
theatre,  a sound  stage,  a long-term 
decorating  job.  Temporary  decorations, 
sets,  promotional  material  would  not. 
The  tax  credit  would  be  limited  to 
50  per  cent  of  the  current  tax  bill  over 
the  first  $100,000. 

Most  industries  have  greeted  the 
proposal  with  restraint.  The  Adminis- 
tration has  advocated  the  credit  to  en- 
courage business  expansion. 


Florida  Vacation  Offered 
To  Allied  Conventioneers 

MILWAUKEE — A five-day  wintertime 
Florida  vacation  will  be  offered  exhibitors 
in  combination  with  the  annual  convention 
of  Allied  States  Ass’n  at  Miami  Beach,  De- 
cember 2-8,  the  general  convention  com- 
mittee decided  in  a special  meeting  held 
in  Milwaukee.  Announcement  was  issued 
by  Ben  Marcus,  who  serves  as  general  con- 
vention chairman,  in  addition  to  his  other 
Allied  duties. 

Business  sessions  will  be  held  three 
mornings  of  the  convention  period,  at  the 
Eden  Roc  Hotel,  with  a convention  lunch- 
eon following,  bringing  in  a leading  au- 
thority from  outside  the  industry  as  the 
keynote  speaker  at  each  luncheon.  After- 
noons will  be  free  from  business  meetings. 
Two  evenings  will  be  reserved  for  special 
Beach  night  life. 

To  top  off  the  attractive  program,  the 
entire  deal  will  be  offered  to  members  and 
guests  for  a $98  package  per  head,  sleeping 
two  to  a room.  This  fee  includes  the  room, 
banquet,  night  club  party,  two  cocktail 
parties,  two  dinners,  and  three  luncheons, 
golf,  swimming,  and  other  souvenirs  and 
activities. 

Harold  Pearson,  executive  secretary  of 
Wisconsin  Allied,  was  appointed  to  the 
special  post  of  convention  coordinator. 

Meeting  with  Marcus  in  Milwaukee  were 
Abe  Berenson  of  New  Orleans,  and  Jack 
Whittle  of  Baltimore,  both  representing  the 
Gulf  States  and  Maryland  units  which  are 
convention  sponsors;  Milton  H.  London  of 
Detroit,  and  Pearson. 


Telemeter  Subscribers  Get 
Pre-Season  Football  Games 

TORONTO — The  football  game  between 
the  Toronto  Argonauts  and  the  B.  C.  Lions 
of  Vancouver  on  Thursday  (20)  was  piped 
into  the  home  of  Telemeter  subscribers  at 
the  cost  of  $1.50  per  household.  A second 
pre-season  professional  game  between  the 
Argonauts  and  the  St.  Louis  Cardinals  also 
will  be  provided  for  Telemeter  homes  on 
August  2.  In  the  past,  it  has  been  the  policy 
of  the  Argonauts  to  black  out  all  its  games 
from  free  television. 


Indiana  Allied  Affiliation  With  TOA 
May  Influence  Other  Groups  to  Join 


8 


BOXOFFICE  ;:  July  24,  1961 


U-l  Maintaining  Output 
Of  Quality  Productions 


TOA  Film  Information 
Plan  to  Start  Soon 

NEW  YORK  — Theatre  Owners  of 
America’s  film  content  informational  ser- 
vice will  go  into  active  operation  in  about 
two  weeks,  members  having  received  sam- 
ple copies  of  reports  on  current  pictures. 

As  explained  by  Albert  Pickus,  TOA 
president,  during  the  last  several  months, 
the  service  is  intended  to  acquaint  ex- 
hibitors with  the  subject  matter  and  con- 
tent of  pictures  so  that  the  information 
can  be  made  available  to  their  patrons.  No 
attempt  will  be  made  to  classify  or  give 
critical  reviews  of  the  films. 

The  sample  reports  were  mailed  out  to 
members  a week  ago  and,  it  was  learned, 
the  response  has  been  favorable,  but  its 
continuance  will  depend  on  the  extent  to 
which  it  will  be  used  and  its  value  as  a 
goodwill  and  public  relations  service. 

At  the  last  TOA  board  meeting,  a reso- 
lution was  passed  to  the  effect  that  “TOA 
does  recognize  a broad  responsibility  to 
provide  the  theatregoing  public  with  the 
means  of  determining  for  themselves  and 
for  their  families  the  desirability  of  seeing 
a given  motion  picture.  Accordingly,  TOA 
resolves  that  it  will  establish  a system 
which  will  offer  information  to  its  mem- 
bers concerning  the  subject  matter  and 
content  of  all  motion  pictures  available 
for  exhibition,  to  the  end  that  members 
of  TOA  shall  make  such  material  and  any 
other  pertinent  information  at  the  com- 
mand available  to  their  patrons.” 

The  plan  now  is  completed  and  ready 
for  usage  in  the  very  near  future. 


Decision  to  Defendants 
In  Phila.  Antitrust  Case 

PHILADELPHIA — After  more  than  ten 
weeks  of  trial,  District  Court  Judge  John 
Lord  directed  a verdict  in  favor  of  the 
defendants  in  the  case  brought  by  the 
Viking  Theatre  here  against  Stanley  War- 
ner, William  Goldman  Corp.  and  all  ma- 
jor distributors.  The  Viking  had  charged 
inability  to  obtain  first-run  films  and 
that  it  had  been  overcharged  for  the  pic- 
tures it  was  able  to  book. 

Louis  Nizer,  who  argued  the  case  for 
the  defendants,  claimed  that  the  plaintiff 
had  offered  an  invalid  theory  under  the 
antitrust  laws  in  claiming  it  was  the  dis- 
tributors’ obligation  to  provide  pictures 
equally  or  to  ask  equal  rentals.  He  said 
the  question  was  whether  there  had  been 
a conspiracy  among  the  defendants  and 
contended  that  there  was  not.  Nizer  asked 
for  a directed  verdict  and  the  judge  granted 
it. 


Pasadena  Tightens  Its 
Censorship  Ordinance 

LOS  ANGELES — Film  censorship  was 
tightened  considerably  by  the  City  of  Pasa- 
dena last  week,  which  now  has  one  of  the 
toughest  ordinances  of  any  California 
town,  stipulating  that  an  exhibitor  must 
now  seek  city  censorship  previews. 

Any  exhibitor  showing  a film  ruled  ob- 
scene will  be  fined  $500,  six  months  in  city 
jail,  or  both.  He  faces  prosecution  under 
state  obscenity  laws  if  he  fails  to  get  city 
censorship  okay  before  showing  a film 
and  the  flim  is  ruled  obscene. 


NEW  YORK— For  the  1961-62  season, 
Universal-International  will  continue  its 
successful  policy  of  releasing  major  pro- 
ductions throughout  the  year,  accenting 
quality  rather  than  quantity.  That  epi- 
tomized the  U-I  sales  plans  set  forth  by 
Henry  H.  “Hi”  Martin,  vice-president  and 
general  sales  manager,  who  presided  at 
the  conference  of  the  company’s  distribu- 
tion and  promotion  executives  held  here 
Monday  through  Friday  (17-21).  Distri- 
bution and  promotion  plans  on  the  four 
top  pictures  scheduled  for  fall  and  winter 
release  were  viewed  at  the  meetings.  Milton 
H.  Rackmil,  president  of  Universal,  ad- 
dressed the  opening  session. 

The  four  pictures  were  screened  during 
the  sessions.  They  are  “Back  Street,”  the 
Ross  Hunter  production  in  Eastman  Color, 
starring  Susan  Hayward,  John  Gavin,  Vera 
Miles  and  Charles  Drake;  “Lover  Come 
Back,”  the  7 Pictures-Nob  Hill-Arwin  pro- 
duction in  color,  starring  Rock  Hudson, 
Doris  Day,  Tony  Randall  and  Edie  Adams; 
“Flower  Drum  Song,”  the  Ross  Hunter 
production  in  color,  based  on  the  Rodgers 
and  Hammerstein  Broadway  musical,  star- 
ring Nancy  Kwan,  James  Shigeta,  Miyoshi 
Umeki  and  Juanita  Hall,  and  “The  Out- 
sider,” based  on  the  novel,  “The  Hero  of 
Iwo  Jima,”  starring  Tony  Curtis. 

Rackmil  told  the  sales  executives  that 
Universal  “will  maintain  its  steady  pro- 
duction pace  of  top  films  featuring  the 
biggest  boxoffice  names  in  the  industry.” 

Scheduled  to  go  into  production  during 
the  coming  weeks,  Rackmil  noted,  are  “The 
Ugly  American,”  starring  Marlon  Brando, 
and  John  Huston’s  “Freud,”  starring  Mont- 
gomery Clift.  “Touch  of  Mink,”  starring 
Cary  Grant,  Doris  Day,  Gig  Young  and 
Audrey  Meadows,  and  “The  Spiral  Road,” 
starring  Rock  Hudson,  Burl  Ives  and  Gena 


Rowlands,  all  of  these  in  color,  are  cur- 
rently before  the  cameras  while  “Cape 
Fear,”  the  Melville  production  starring 
Gregory  Peck,  Robert  Mitchum  and  Polly 
Bergen,  and  “The  Last  Hero,”  the  Joel 
production  starring  Kirk  Douglas,  Gena 
Rowlands  and  Michael  Kane,  are  com- 
pleted and  being  edited. 

“The  amount  of  money  we  have  com- 
mitted in  the  pictures  completed,  in  pro- 
duction and  in  preparation  is  the  greatest 
investment  in  negative  costs  in  our  com- 
pany’s history  and  reflects  our  high  con- 
fidence, not  only  in  the  future  of  Uni- 
versal but  in  the  motion  picture  industry,” 
Rackmil  said. 

“Come  September”  will  launch  the  new 
season,  said  Martin,  and  it  will  be  followed 
by  “Back  Street,”  “Flower  Drum  Song,” 
“The  Outsider,”  “Lover  Come  Back,” 
“Touch  of  Mink,”  “The  Last  Hero,”  “Phan- 
tom of  the  Opera,”  ‘The  Ugly  American” 
and  “The  Spiral  Road,”  there  will  be  one 
for  each  month,  he  said. 

David  A.  Lipton,  vice-president,  came  on 
from  Hollywood  for  the  meeting  to  join 
Philip  Gerard,  eastern  advertising  and 
publicity  director,  and  Jeff  Livingston,  ex- 
ecutive coordinator  of  sales  and  advertis- 
ing. Charles  A.  Simonelli,  assistant  to 
Rackmil,  participated  in  the  meetings  and 
other  home  office  sales  executives  on  hand 
were  F.  J.  A.  McCarthy,  assistant  general 
sales  manager;  James  J.  Jordan,  circuit 
sales  head;  Herman  Kass,  executive  in 
charge  of  national  exploitation,  and  Je- 
rome M.  Evans,  eastern  promotion  man- 
ager, as  well  as  Joseph  B.  Rosen,  New 
York  regional  sales  manager,  and  P.  F. 
Rosian  from  Cleveland. 

Hatton  Taylor,  general  manager  of  Em- 
pire Universal,  and  Mark  Plottel,  sales 
manager,  attended  from  Canada. 


Shown  above  are  participants  at  the  opening  session  of  Universal’s  week-long 
summer  sales  executive  conference  at  the  home  office.  Seated,  left  to  right:  Philip 
Gerard,  eastern  advertising-publicity  director;  David  A.  Lipton,  vice-president; 
F.  J.  A.  McCarthy,  assistant  general  sales  manager;  Henry  H.  “Hi”  Martin,  vice- 
president  and  general  sales  manager;  Milton  R.  Rackmil,  president;  Charles 
Simonelli,  assistant  to  the  president,  and  Hatton  Taylor,  general  manager  of 
Empire-Universal.  Standing,  1.  to  r.:  Ben  Katz,  midwest  field  advertising  and 
publicity  representative;  Robert  Ungerfeld,  homeoffice  exploitation;  Herman 
Kass,  executive  in  charge  of  national  exploitation;  Jerome  M.  Evans,  eastern 
promotion  manager;  Jeff  Livingston,  executive  coordinator  of  sales  and  ad- 
vertising; R.  N.  Wilkinson,  regional  sales  manager;  P.  F.  Rosian,  regional  sales 
manager;  Mark  Plottel,  sales  manager;  Empire-Universal;  Barney  Rose,  regional 
sales  manager;  Joseph  B.  Rosen,  regional  sales  manager;  James  J.  Jordan, 
circuit  sales  manager,  and  Harold  Gutman,  advertising  art  director. 


BOXOFFICE  July  24,  1961 


9 


Pickus  Urges  Exhibitors  to  Contact 
Branch  Heads  on  16mm  Complaints 


STAUNTON,  VA.  — Branch  managers 
should  be  contacted  when  16mm  versions 
of  features  are  shown  in  competition  to 
commercial  theatres  because  the  managers 
have  been  instructed  to  take  immediate  ac- 
tion if  there  are  violations  of  the  basic 
contracts.  That  advice  was  given  by  Albert 
Pickus,  president  of  Theatre  Owners  of 
America,  at  the  Virginia  Motion  Picture 
Ass'n  convention  Tuesday  (18). 

Pickus  said  TOA  had  been  asked  to  in- 
vestigate the  growing  usage  of  16mm  by 
nontheatrical  outlets.  He  said  that  nearly 
all  of  the  contracts  for  the  rental  of  16mm 
films  were  written  in  almost  the  same 
words,  stating  the  users  of  16mm  films 
could  not  advertise  or  charge  admission 
for  any  screening,  other  than  a small 
charge  to  defray  the  rental  cost.  Specifi- 
cally, he  said,  the  showings  are  restricted 
to  nontheatrical  screenings  and  cannot 
be  used  in  competition  with  motion  pic- 
ture theatres.  Showings  are  considered 
“competitive”  when  the  general  public  is 
invited  to  attend  through  newspaper  ads, 
press  releases,  radio  announcements,  pos- 
ters or  any  method  of  announcing  the 
showings  to  others  than  a group’s  own 
membership,  whether  they  be  students  in 
a school  or  members  of  a club. 

“Every  film  company  told  us,”  Pickus 
said,  “that  they  allow  their  subdistributor 
to  sell  only  for  noncompetitive  use.  If 
there  is  a showing  which  any  of  you  con- 
sider competitive  to  your  theatre,  provided 
it  is  advertised  as  I have  just  told  you,  or 
more  than  nominal  admission  charge  is 
made,  you  have  only  to  contact  the  branch 
manager  of  the  film  company  that  origin- 
ally released  that  picture  theatrically.” 

Pickus  said  that  every  film  company 
had  told  TOA  that  it  did  not  want  the 
16mm  prints  of  its  films  to  compete  with 
theatres  and  gave  assurance  that  the 
branch  manager  would  investigate  and 
take  immediate  corrective  action  if  the 
complaint  was  justified. 

“If  you  feel,”  Pickus  said,  “you  are  not 
getting  sincere  effort  at  your  branch  level, 
let  us  in  TOA’s  New  York  headquarters 
know  all  the  details  and  we’ll  take  the 
complaint  for  you  to  the  film  company’s 
general  sales  manager.  There  is  no  reason 
for  any  violation  of  the  spirit  of  non- 
competitive use  of  16mm.  I would  urge  only 
that  you  be  fair  in  your  assessment  of 
whether  the  16mm  showing  is  really  in 
violation  of  this  spirit.” 

Desilu  Plans  Producing 
Theatrical  Pictures 

HOLLYWOOD — Desi  Arnaz,  president  of 
Desilu  Productions,  informed  stockholders 
attending  the  company’s  third  annual 
meeting  at  its  studios  here  that  the  com- 
pany may  set  up  its  own  domestic  and 
foreign  distribution  and  plans  making  the- 
atrical films  during  the  current  fiscal  year. 

Arnaz  also  informed  shareholders  that 
De.  ilu,  now  participating  in  11  TV  series, 
is  getting  ready  for  pay  television  “within 
three  years.”  All  of  its  seven  directors 
were  re-elected.  They  are  Arnaz,  Edwin  E. 
Holly,  vice-president;  Arthur  Manella,  W. 
Argyle  Nelson  sr.,  Milton  A.  Rudin,  A. 
Charles  Schwartz  and  Lucille  Ball. 


Market  Plan  Legal  Angles 
Studied  by  Sales  Chiefs 

NEW  YORK — Sales  managers  of  the 
major  companies  are  probing  the  legal 
angles  of  the  proposed  cooperative 
market  plan  before  giving  it  their  for- 
mal approval,  it  was  learned  last  week. 
While  it  does  not  appear  on  the  surface 
that  such  a combined  effort  to  mer- 
chandise pictures  would  be  any  viola- 
tion of  the  consent  decrees,  the  sales 
chiefs  want  to  make  sure  they  are  on 
safe  ground  and  free  from  any  dis- 
approval on  the  part  of  the  Depart- 
ment of  Justice. 

The  only  possible  danger  would  be 
the  fact  that  the  companies  would  be 
working  in  concert  on  a project  and 
on  certain  practices  such  combina- 
tions are  prohibited.  Some  of  the  sales 
chiefs  recall  the  work  that  went  into 
the  United  Motion  Picture  Industry 
(UMPI)  20  years  ago  when  they  sought 
to  establish  a system  of  fair  trade 
practices.  This  plan  was  turned  down 
by  the  Department  of  Justice  as  being 
contrary  to  certain  facets  of  the  anti- 
trust laws. 

The  “showmanship  crusade”  or 
marketing  plan  was  approved  by  the 
executive  committee  of  the  Council  of 
Motion  Picture  Organizations  and  was 
based  on  a formula  presented  by  Co- 
lumbia Pictures  at  a meeting  of  man- 
agers of  Famous  Players  Canadian 
Corp.  It  calls  for  a pooling  of  merchan- 
dising ideas  which  would  be  presented 
to  exhibitors  in  about  50  key  territor- 
ies. COMPO  has  agreed  to  advance 
$10,000  to  get  the  plan  started. 

Action  by  the  sales  managers  is  ex- 
pected in  about  a week. 


Sidney  Kramer  Heads  New 
United  Artists  Department 

NEW  YORK — Sidney  Kramer,  former 
foreign  sales  manager  of  RKO  Radio  Pic- 
tures, has  been  ap- 
pointed head  of  the 
newly  organized  sales 
statistics  department 
of  United  Artists  by 
James  R.  Velde,  vice- 
president  in  charge 
of  domestic  sales. 

Kramer  joined  UA 
after  having  served 
as  vice-president  in 
charge  of  foreign 
sales  for  NTA-TV. 

Kramer  started  his 
film  career  with 
RKO  Radio  and  served  as  head  of  the 
print  department  from  1935  to  1945.  He 
then  became  16mm  and  short  subjects  sales 
manager  and,  in  1953,  was  named  sales 
manager  of  RKO  Pathe.  From  1955  to  1959 
he  was  head  of  foreign  sales,  remaining 
until  the  company  was  dissolved. 

He  was  vice-president  of  Cinemiracle  in 
1960. 


VALUE  LINE  OBSERVES: 

Censor  Problems  Affect 
Film  and  TV  Stocks 

NEW  YORK — Motion  picture  and  tele- 
vision stock  values  can  be  adversely  af- 
fected by  the  censorship  pressures  that 
face  the  motion  picture  industry  and  the 
course  to  be  taken  by  television  in  its  pro- 
gramming, according  to  the  July  17  issue 
of  The  Value  Line,  investment  survey  pub- 
lished by  Arnold  Bernhard  & Co. 

“Until  the  censorship  issue  is  finally 
resolved,  which  may  be  many  years  from 
now,  the  motion  picture  industry  will  prob- 
ably encounter  increasing  harassment  from 
the  censors,”  Value  Line  observes.  “The 
Supreme  Court  decision,  which  upheld  the 
right  of  states  and  municipalities  to  cen- 
sor films  has  revived  this  smouldering  is- 
sue. Widespread  censorship  would  not  only 
desiccate  the  motion  picture  art,  but  would 
also  seriously  handicap  selection  of  satis- 
factory movie  materials  and  disrupt  dis- 
tribution activities.” 

TV  CODE  MORE  RESTRICTIVE 

“The  Motion  Picture  Production  Code 
is  somewhat  less  restrictive  than  the  Tele- 
vision Code,”  Value  Line  states,  adding  “a 
number  of  feature  films  produced  since 
1948,  which  have  yet  to  be  released  to  TV, 
might  prove  to  be  wholly  unacceptable  for 
broadcasting.”  This  was  laid  to  the  desire 
of  broadcasters  to  minimize  complaints 
from  viewers  as  a result  of  which  they  are 
reported  “becoming  increasingly  vigilant 
over  the  contents  of  the  movies  they  tele- 
cast.” 

This,  in  turn,  according  to  Value  Line, 
would  probably  also  be  felt  keenly  by  the 
motion  picture  industry,  since  “a  large 
number  of  programs  under  attack  are  film 
series  produced  in  the  Hollywood  studios. 
Demands  for  such  run-of-the-mill  shows 
could  soften  considerably.” 

Value  Line  does  not  see  the  prospect 
of  toll  television  brightening  the  outlook 
for  motion  picture  stocks  in  the  immediate 
future,  stating  “On  the  assumption  that 
pay  TV  will  not  have  become  important 
economically  by  mid-decade,  we  have 
lowered  projections  of  1964-66  earnings  for 
many  of  them.  Meanwhile,  most  movie 
stocks  are  fully  relative  to  current  results.” 

PRIVATE  OR  PUBLIC  SERVICE? 

Asking  if  TV  broadcasting  is  a private 
business  or  a public  service,  Value  Line 
answers:  “If  purely  a business  enterprise, 
TV  should  be  allowed  to  program  whatever 
it  wants — within  the  limits  of  good  taste. 
If  a public  service,  public  education  would 
be  the  main  objective.  Obviously,  the 
answer  lies  somewhere  between  these  two 
extremes. 

“For  the  present,”  concludes  Value  Line, 
“governmental  interference  has  dimmed  the 
prospects  of  the  entertainment  stocks.” 


Col.  Pays  on  Preferred 

NEW  YORK — The  regular  quarterly  di- 
vidend of  $1.06  y4  on  Columbia  Pictures’ 
$4.25  cumulative  preferred  stock  has  been 
declared  by  the  board  of  directors.  The 
dividend  will  be  payable  August  15  to 
stockholders  of  record  on  August  1. 


Sidney  Kramer 


10 


BOXOFFICE  ::  July  24,  1961 


TO  A Replies  to  Ridicule 
Of  Pay-TV  Opposition 


MGM  Three-Quarter 
Net  Up  29  Per  Cent 

NEW  YORK — A 29  per  cent  increase  in 
earnings  for  the  first  three  quarters  of  the 
fiscal  year  over  the 
corresponding  period 
of  the  previous  year 
was  reported  b y 
Metro  - Goldwyn  - 
Mayer. 

In  his  letter  to 
stockholders,  Joseph 
R.  Vogel,  president, 
said  that  earnings  for 
the  three  quarters 
were  almost  equal  to 
those  of  the  entire 
1960  fiscal  year  when 
earnings  amounted  to 
$3.83  per  share.  He 
$3.83  per  saare.  He  said  he  expected  fiscal 
1961  would  the  highest  earnings  in  15  years. 

The  consolidated  net  income  for  40 
weeks,  ended  June  8,  amounted  to  $9,442,- 
000  or  $3.74  per  share  on  2,524,829  shares 
outstanding.  In  the  previous  period,  the 
net  was  $7,317,000,  or  $2.92  per  share. 
Earnings  for  the  third  quarter  of  the  cur- 
rent fiscal  year  amounted  to  $2,758,000  or 
$1.09  per  share  as  compared  to  earnings 
of  $3,578,000  or  $1.45  per  share  in  the 
third  quarter  of  the  previous  year. 

Vogel  said  the  acquisition  of  NTA  Tele- 
studios recently  marked  the  entry  of  MGM 
into  the  expanding  video  tape  field.  As 
for  television,  Vogel  said  MGM-TV  had 
reached  a new  peak  with  production  now 
under  way  for  four  networks. 


Loew's  Circuit  Concessions 
To  American  News  Co. 

NEW  YORK  — Loew’s  Theatres  and 
American  News  Co.  have  signed  a five- 
year  deal  under  which  American  News  will 
service  and  operate  the  concession  stands 
and  vending  machines  in  all  Loew's  the- 
atres throughout  the  United  States.  The 
deal  will  become  effective  on  September  1 
and  executives  of  both  companies  have 
estimated  that  gross  sales  will  exceed 
$25,000,000  during  the  period  of  the  pact. 

A program  involving  about  $2,000,000  in 
improvements  and  rehabilitation  of  the 
concession  stands  and  vending  machines 
will  be  started  in  September.  American 
News  has  a branch  office  and  local  or- 
ganization in  each  city  and  area  in  which 
Loew’s  has  a theatre. 

American  News  entered  the  theatre  con- 
cessions field  more  than  a year  ago  when 
it  took  over  the  RKO  circuit’s  stands. 

The  Loew’s  deal  was  signed  by  Preston 
R.  Tisch,  chairman  of  the  Loew’s  execu- 
tive committee,  and  Harry  Garfinkle, 
president  of  American  News. 


Crowell-Collier's  Deal 
For  WMGM  Called  Off 

NEW  YORK — The  sale  of  radio  station 
WMGM  by  Loew’s  Theatres  Broadcast- 
ing Corp.  to  Crowell-Collier  Broadcasting 
Corp.  has  been  called  off.  It  was  explained 
by  Loew’s  that  the  time  limit  set  in  the 
agreement  for  approval  by  the  PCC  of  the 
assignment  of  the  license  to  Crowell-Col- 
lier expired  on  July  10  and  that  the  FCC 
failed  to  approve  the  assignment  before 
that  date. 


Lift  Quebec  Under-16  Ban 
First  Time  in  34  Years 

Montreal — Children  of  16  years  and 
under  are  now  allowed  in  motion  pic- 
ture theatres  of  Quebec  Province  for 
the  first  time  in  34  years,  or  since  a 
fire  caused  the  death  of  more  than  75 
children  at  the  now  defunct  Laurier 
Palace  in  1927. 

Relaxation  of  movie  attendance 
regulations  affecting  children  under 
16  went  into  effect  Wednesday  (12). 
A proclamation  published  in  Quebec 
Official  Gazette  set  the  effective  date 
for  the  modified  regulations  approved 
in  June  by  Quebec  Legislature. 

Children  under  16  now  are  permitted 
to  attend  movies  under  the  following 
circumstances: 

1.  Free  movies  given  in  school  halls 
for  students  and  teachers  only. 

2.  Special,  free  children’s  shows 
given  before  6 p.m.,  in  a Parish  Hall 
or  other  hall  approved  by  the  Board  of 
Cinema  Censors,  provided  the  film  has 
been  approved  for  viewing  by  children. 

3.  Special  shows  for  children  over 
nine  years  of  age  given  before  6 p.m., 
in  a cinema  approved  by  the  board,  if 
the  film  has  been  approved. 


Loew's  40-Week  Net  Is  Up 
Slightly  From  1960 

NEW  YORK — Loew’s  Theatres  has  re- 
ported a net  income  of  $1,647,300,  equal  to 
62  cents  per  share,  for  the  40  weeks  ended 
June  8,  compared  to  a net  income  of  $1,- 
633,300,  or  61  cents  per  share  for  the  cor- 
responding last  year. 

Reported  gross  revenues  for  the  first 
three-quarters  of  the  current  year 
amounted  to  $30,649,000,  after  a provision 
of  $1,913,000  for  income  taxes  and  $2,132,- 
000  for  depreciation,  according  to  Laurence 
A.  Tisch,  chairman  of  the  board. 

Net  income  for  the  third  quarter  was 
$574,000,  equal  to  22  cents  per  share,  com- 
pared to  $636,700,  or  24  cents  per  share, 
for  the  corresponding  quarter  in  1960. 


National  Theatres  Granted 
Right  to  Acquire  Drive-In 

NEW  YORK — Federal  Judge  Edmund 
Palmieri  has  ruled  that  National  Theatres 
and  Television,  Inc.,  may  acquire  the 
Mount  Baldy  Drive-In  Theatre  in  La 
Verne,  Calif. 

The  circuit  presented  evidence  that  the 
acquisition  of  the  theatre  would  not  re- 
strain competition  inasmuch  as  the  State 
Theatre  in  nearby  Pomona  was  scheduled 
to  be  razed  within  a year.  National  The- 
atres, however,  was  ordered  to  show  first 
run  pictures  in  only  two  of  its  houses  in 
the  Pomona  Valley  area. 


NEW  YORK  — Replying  to  columnist 
Marie  Torre’s  article  in  the  New  York 
Herald  Tribune  ridiculing  theatre  opposi- 
tion to  pay  TV  “as  being  completely  self- 
interested,”  Philip  F.  Harling,  chairman  of 
the  Anti-Pay  TV  Committee  of  Theatre 
Owners  of  America,  wrote  to  John  Hay 
Whitney,  publisher  and  editor-in-chief  of 
the  paper,  claiming  that  Miss  Torre  took 
statements  of  toll-TV  opponents  out  of 
context  to  “ridicule  and  deride  this  op- 
position, which  we  feel  is  in  the  public  in- 
terest.” 

HARLING’S  REASONS  GIVEN 

According  to  Harling,  the  TOA  committee 
has  maintained  that  pay  television  is  not 
in  the  public  interest  for  the  following 
reasons : 

1 . Despite  its  advocates’  grandiose  claims, 
it  cannot  furnish  anything  not  now  avail- 
able on  free  television.  The  ballets,  operas, 
the  concerts  and  the  cultural  events  pay 
TV  promises  are  already  on  free  tele- 
vision. 

2.  There  is  only  one  pool  of  talent  which 
is  now  delivering  all  the  creative  movies, 
stage  plays,  concerts,  operas,  etc.,  to  the 
stage,  screen  and  television.  This  talent — 
the  actors,  the  actresses,  the  writers,  the 
directors,  the  producers,  the  craftsmen — 
will  move  to  whatever  medium  pays  the 
most.  If  that  medium  were  pay  TV,  free 
television  would  be  stripped  of  its  talent 
and  would  resolve  to  a secondary  medium. 
There  is  no  truth  to  the  idea  that  alchem- 
ists in  Hollywood  have  perfected  a for- 
mula for  compounding  instant  actors. 

3.  Pay  television  will  cost  the  average 
user  far,  far  more  than  he  realizes.  In 
Hartford  alone,  Phonevision  proposes  to 
charge  $10  for  installation,  75  cents  a week 
as  a service  or  maintenance  charge  and 
expects  the  average  subscriber  to  pay  no 
less  than  $2  per  week  for  his  entertain- 
ment. This  amounts  to  $158  a year;  if  the 
subscriber  watches  more  than  one  show 
an  evening  he  could  be  paying  in  the  $750- 
$1,000  per  year  class.  A dollar  for  a first- 
run  movie  sounds  cheap  but,  at  the  end 
of  the  year,  along  with  installation  and 
service  charges,  the  TV  set  which  the  home 
owner  bought  to  receive  free  entertainment 
is  going  to  prove  costly. 

PUBLIC  MUST  KNOW  FACTS’ 

Harling  maintains  that  the  public,  once 
it  knows  these  facts,  "will  have  nothing  to 
do  with  pay  television.” 

“We  consider  the  tactics  of  pay  TV  ad- 
vocates, in  blandly  and  boldly  making 
claims  of  an  entertainment  bonanza  or 
panacea  for  their  medium,  are  deluding — 
even  hoaxing — the  public.  We  are  dedi- 
cated to  getting  these  facts  before  the 
public  because  we  are  confident  that  an 
informed  public  will  reject  this  coin-in- 
the-slot  machiavellianism.” 

Miss  Torre,  the  columnist  who  went  to 
jail  rather  than  retreat  some  remarks  she 
had  made  in  her  TV  column  about  Judy 
Garland,  closed  her  July  13  column  with 
“Eliminate  the  competition?  That  sort  of 
thing  is  for  Communists.” 


Joseph  R.  Vogel 


BOXOFFICE  July  24,  1961 


11 


Carolina  Exhibitors  to  Drop  Further 
Action  to  Void  State  Blue  Laws 


CHARLOTTE,  N.  C. — Theatre  Owners 
of  North  and  South  Carolina  will  make  no 
further  effort  to  void  the  antiquated  “blue 
laws"  in  the  two  states,  following  the  Su- 
preme Court  dismissal  of  their  appeal. 

R.  E.  Agle,  president  of  the  association, 
said  no  further  legal  action  was  contem- 
plated at  this  time,  but  he  indicated  that 
the  issue  would  be  pursued  at  a later  date. 
The  association  had  carried  the  litigation 
from  local  courts  to  state  courts  and  fed- 
eral courts.  The  U.  S.  Supreme  Court,  with 
two  justices  dissenting,  last  month  dis- 
missed the  appeal. 

Some  industry  observers  felt  that  the 
Carolinas  case  was  the  victim  of  unfortun- 
ate and  unavoidable  timing.  A few  days 
earlier,  the  Supreme  Court  had  upheld  the 
validity  of  blue  laws  in  Pennsylvania,  Mary- 
land and  Massachusetts,  but  had  acted  on 
commercial  business  enterprises  rather 
than  on  a service  industry  such  as  motion 
pictures. 

Commenting  on  the  court  decision,  J.  D. 
Toddy  jr.,  attorney  for  the  exhibitors, 
said: 

“We  knew  from  the  start  that  it  was 
a most  difficult  situation  and,  in  one  of 
the  opinions  of  the  Supreme  Court,  it 
was  pointed  out  that  in  spite  of  numerous 
constitutional  attacks  made  on  Sunday 
blue  laws,  only  one  court,  that  being  in 
California  in  1858,  had  ever  held  that  such 
laws  were  unconstitutional.  Incidentally, 
it  was  pointed  out  that  the  California  de- 
cision was  reversed  three  years  later.  We 
still  think  that  it  is  a great  injustice  to 
treat  movies  different  than  certain  other 
non-necessary  businesses  which  are  allowed 
to  operate  on  Sunday.” 


Santa  Cruz,  Calif.,  Faces 
A New  Pay  TV  Threat 

SANTA  CRUZ,  CALEP. — At  a city  coun- 
cil hearing  on  the  alleged  failure  of  Pa- 
cific Telescription  Service  to  pay  a two  per 
cent  gross  tax,  George  Atton,  district  man- 
ager for  Golden  State  Theatres,  attacked 
the  pending  sale  of  PTS  to  TelePrompter 
on  the  grounds  that  the  sale  would  pave  the 
way  to  pay  television  in  Santa  Cruz.  Atton 
presented  a petition  signed  by  1,200  Santa 
Cruzans  who  were  opposed  to  toll  TV. 

PTS,  which  is  seeking  a 12-year  ex- 
tension of  its  franchise  to  operate  a com- 
munity antenna  system,  is  reported,  and 
generally  well  known,  to  be  negotiating  to 
sell  out  to  TelePrompter,  which  has  been 
buying  into  community  antenna  systems 
with  the  announced  intention  of  eventually 
using  this  cable  setup  for  its  own  system 
under  the  name  of  Key  TV. 


'Castaways'  to  Start  Aug.  8 

HOLLYWOOD — Walt  Disney  has  set 
August  8 as  the  starting  date  for  his 
Technicolor,  widescreen  production  of  “The 
Castaways.”  The  film  will  go  before  the 
cameras  at  Pinewood  Studios,  London,  with 
Robert  Stevenson  directing.  The  Jules 
Verne  adventure  story  stars  Maurice 
Chevalier,  Hayley  Mills,  George  Sanders 
and  Michael  Anderson  jr. 


Wometco  24-Week  Net  Up 
Over  Same  Period  in  '60 

MIAMI — Wometco  Enterprises,  Inc.,  re- 
ported that  its  net  income  after  taxes  for 
the  first  24  weeks  of  1961  gained  20.8  per 
cent  over  the  same  period  in  1960.  Net  in- 
come after  taxes  for  the  period  was  $592,- 
010  as  compared  to  $490,235  in  1960.  Gross 
income  for  the  24  weeks  ended  June  17, 
1961  totaled  $6,813,603.  The  gross  in  1960 
was  $5,526,953.  Estimated  federal  income 
taxes  for  the  period  in  1961  amounted  to 
$505,000,  compared  to  1960’s  $362,013. 

Per  share  earnings  for  the  first  24  weeks 
on  1961  was  59  cents  as  compared  to  51 
cents  in  1960.  A total  of  $222,900  or  37.6 
per  cent  of  earnings  was  paid  in  dividends 
and  $369,110  or  62.4  per  cent  retained  in 
the  business.  For  the  12  weeks  ended  June 
17,  the  gross  was  $3,379,150  as  compared 
to  $3,180,003  in  1960.  Net  income  before 
taxes  for  the  12-week  period  was  $513,719, 
compared  to  $476,927  in  1960.  Because  of 
increased  federal  income  taxes  resulting 
from  the  completed  utilization  of  previously 
available  operating  loss  carry-forwards,  net 
income  after  taxes  for  the  12-week  period 
was  only  very  slightly  ahead  of  last  year 
— $290,717  against  1960’s  figure  of  $289,914. 

Wometco  Enterprises,  Inc.  announced 
that  it  had  purchased  the  assets  of  the 
Lilienfeld  Vending  Co.  of  Miami.  The  Li- 
lienfeld  Co.  had  operated  the  vending 
equipment  at  Jackson  Memorial  Hospital 
and  also  at  the  Kendall  County  Hospital. 
The  new  vending  acquisition  will  be  oper- 
ated by  Wometco  Vending  of  South  Flor- 
ida under  the  direction  of  Wometco  vice- 
president  Van  Myers. 

Academy  to  Make  Change 
In  Nomination  News 

HOLLYWOOD — Due  to  growing  inter- 
national interest  in  the  annual  Oscar  nom- 
inations ballotting,  the  Academy  of  Motion 
Picture  Arts  and  Sciences  has  revealed 
a new  plan  for  the  release  of  their  an- 
nouncements. 

Effective  next  year,  the  time  of  the 
nominations  announcement  will  be  alter- 
nated to  more  equitably  satisfy  the  dead- 
lines of  morning  and  evening  newspapers 
and  TV  and  radio  newscasts.  Nomination 
news  will  be  made  at  11:00  a.m.  PST  one 
year,  3:00  p.m.  PST  the  next  year,  etc., 
according  to  Academy  president  Valentine 
Davies. 

William  Hunter  Resigns 
As  Sterling  President 

HOLLYWOOD — Due  to  differences  in 
company  policy,  William  Hunter  has  re- 
signed as  president  of  Sterling  World  Dis- 
tributors. Although  he  also  exits  the  board 
of  directors,  he  remains  as  an  equal  part- 
ner in  the  organization. 

With  Jerry  Persell,  Hunter  founded 
Sterling  in  1960,  at  which  time  they  re- 
leased “Justice  and  Caryl  Chessman.”  No 
replacement  has  been  named  as  yet  for 
Hunter.  Persell  remains  as  secretary-treas- 
urer and  chief  officer. 


Philip  Smith,  Pioneer 
Drive-In  Owner,  Dies 

BOSTON — Funeral  services  for  Philip 
Smith,  62,  president  of  General  Drive-In 
Corp.,  Smith  Man- 
agement Co.,  pioneer 
in  the  drive-in  the- 
atre business,  drive- 
in  restaurants,  bowl- 
ing alleys  and  snack 
bars  were  held  Sun- 
day  (16),  from 
Temple  Israel.  He 
died  July  13  at  his 
home  in  Brookline, 
where  he  had  been 
convalescing.  Funeral 
services  were  at- 
tended by  Boston  and 
New  England  film  industry  leaders. 

Smith,  whose  firm  had  recently  ex- 
panded into  bowling  operations  on  a large 
scale,  collapsed  at  a hearing  to  determine 
the  granting  of  alcoholic  beverage  licenses 
for  bowling  alleys  in  Massachusetts  some 
months  ago,  but  had  been  convalescing 
rapidly  at  home,  and  had  been  expected 
back  at  his  desk  this  week. 

The  widely  known  theatre  and  restau- 
rant executive,  philanthropist  and  com- 
munity leader,  was  born  in  Newark,  N.  J. 
He  lived  most  of  his  adult  life  in  Greater 
Boston,  where  he  began  his  long  career  in 
the  motion  picture  business.  At  the  time 
of  his  death,  he  had  been  in  the  theatre 
business  for  40  years.  The  president  of 
General  Drive-In  Corp.,  was  also  head  of 
the  Richard’s  Drive-In,  Peter  Pan,  Amy 
Joy  Donut  and  Pancake  House  Restaurant 
Chain,  a national  concern;  and  chairman 
of  the  board  of  Skiles  Oil  Co. 

He  began  in  the  film  business  as  a sales- 
man with  Pathe,  peddling  the  “Perils  of 
Pauline”  and  other  silent  serials  at  the 
age  of  17  in  upper  New  York  state.  When 
he  was  19,  he  bought  the  Novelty  Theatre 
in  Syracuse,  and  by  the  time  he  was  26,  he 
owned  12  other  theatres.  Meanwhile,  he 
moved  to  Boston  and  was  asked  to  manage 
the  Keith’s  National  Theatre  in  the  South 
End,  while  acquiring  other  theatres  of  his 
own  in  Boston  and  New  England.  By  1940, 
he  owned  eight  of  the  15  drive-in  theatres 
in  operation  in  the  U.  S.,  and  in  1948  ex- 
panded into  the  restaurant  business.  In 
1953,  he  and  his  son  purchased  the  Peter 
Pan  Snack  Shop  chain  of  seven  restaurants 
and  managed  67  units  of  various  eating 
places  and  theatres  under  the  Smith  Man- 
agement Co. 

Extremely  active  in  charitable  and  phi- 
lanthropic activities  of  all  kinds,  he  was 
a member  of  the  board  of  trustees  and  the 
executive  committee  of  the  Combined 
Jewish  Philanthropies,  a past  vice-presi- 
dent and  chairman  of  special  gifts  and 
active  for  many  years  in  its  theatre  divi- 
sion. He  was  a director  of  the  Will  Rogers 
Hospital,  Saranac  Lake.  He  became  and 
continued  to  be  a trustee  and  a member  of 
the  executive  committee  of  Children’s  Can- 
cer Research  Foundation,  the  “Jimmy 
Fund,”  from  the  time  of  its  organization. 
He  was  also  a former  chief  barker  of  the 
Variety  Club  of  New  England. 

Surviving  are  his  wife,  Marian  (Fleisch- 
man)  Smith;  his  son,  Richard  A.  Smith  of 
Chestnut  Hill,  and  his  daughter,  Nancy  S. 
Lurie,  of  West  Newton,  and  by  seven 
grandchildren.  He  also  leaves  two  brothers 
and  three  sisters. 


12 


BOXOFFICE  ::  July  24.  1961 


Bigger  Grosses  From  Less  Patrons 
Unhealthy,'  Says  George  Roscoe 


Four  Films  Receive  Family 
Rating  in  July  Green  Sheet 

NEW  YORK — Four  pictures  are  listed 
for  family  patronage  in  the  July  Green 
Sheet,  although  four  others  are  given  the 
Adult-Mature  Young  People-Young  Peo- 
ple rating,  which  comes  close  to  the  fam- 
ily category.  Six  films  are  recommended 
for  adults  and  young  people  and  five  are 
tagged  strictly  for  adults.  The  Green  Sheet 
is  a monthly  survey  of  current  films  by 
the  Film  Estimate  Board  of  National  Or- 
ganizations. 

The  four  pictures  in  the  family  class  are 
Warner  Bros.’  “Bimbo  the  Great’’  and 
“Fabulous  World  of  Jules  Verne,”  20th 
Century-Fox’s  “Snow  White  and  the  Three 
Stooges”  and  Universal’s  “Tammy  Tell 
Me  True.” 

In  the  adult-mature  young  people- 
young  people  rating  are  20th-Fox’s  “The 
Big  Gamble,”  Columbia’s  “The  Guns  of 
Navarone,”  United  Artists’  “The  Last  Time 
I Saw  Archie”  and  Paramount’s  “On  the 
Double.” 

In  the  adult-mature  young  people  cate- 
gory are  20th-Fox’s  “Battle  of  Bloody 
Beach,”  Allied  Artists’  “The  Bridge,” 
United  Artists’  “The  Explosive  Genera- 
tion,” Paramount’s  “Love  in  a Goldfish 
Bowl,”  Universal’s  “Pharaoh’s  Woman” 
and  Warner  Bros.’  “The  Steel  Claw.” 

Listed  for  adults  only  are  United  Artists’ 
“A  Matter  of  Morals”  and  “Revolt  of  the 
Slaves,”  Columbia’s  “Greengage  Summer” 
and  “Most  Dangerous  Man  Alive”  and 
Universal’s  “Blast  of  Silence.” 


MGM  Acquires  Distribution 
Rights  to  'Boys'  Night  Out' 

NEW  YORK  — Metro-Goldwyn-Mayer 
will  distribute  “Boys’  Night  Out,”  the  Em- 
bassy-Filmsway-Kimco  production  which 
will  go  before  the  cameras  on  October  1 
at  the  MGM  studios  in  Culver  City.  The 
deal  was  signed  last  week  by  Joseph  E. 
Levine  and  MGM  under  which  the  latter 
will  acquire  the  world  rights  to  the  picture. 

Kim  Novak,  James  Garner,  Tony  Ran- 
dall and  Gig  Young  will  head  the  cast 
which  also  will  include  Janet  Blair,  Patti 
Page,  Anne  Jeffreys  and  Jessie  Royce  Lan- 
dis in  top  roles. 

“Boys’  Night  Out”  will  be  produced  by 
Martin  Ransohoff,  president  of  Filmways, 
who,  for  the  last  ten  years,  has  been  ac- 
tive in  television  production.  It  will  be 
his  first  feature  length  film.  Michael  Gor- 
don will  direct.  Principal  photography  will 
be  in  Hollywood,  with  several  sequences 
slated  for  location  filming  in  New  York 
and  Westport,  Conn. 


Sherlock  Holmes  Stage 
Rights  Go  to  Quine 

NEW  YORK — Richard  Quine,  currently 
directing  “The  Notorious  Landlady”  for 
Columbia  Pictures  release,  has  acquired 
with  Ken  Hyman  and  Wolf  Mankowitz  the 
rights  to  use  the  Sherlock  Holmes  stories 
as  the  basis  for  a Broadway  musical  in  the 
fall  of  1962. 

The  deal  for  the  rights  was  set  with  the 
estate  of  the  late  Sir  Arthur  Conan  Doyle. 
S.  N.  Behrman  has  been  signed  to  write 
the  book  for  the  show,  which  Quine,  Hy- 
man and  Mankowitz  will  produce  and 
Quine  will  direct,  his  debut  as  a stage 
director. 


Trade  Show  Booth  Space 
Now  Almost  Sold  Out 

NEW  YORK— Exhibit  booth  space  for 
the  motion  picture  and  concessions  indus- 
tries trade  show  in  New  Orleans  in  Octo- 
ber is  expected  to  be  completely  sold  out  by 
early  August,  according  to  Spiro  Papas, 
president  of  the  National  Ass’n  of  Con- 
cessionaires. More  than  85  per  cent  of  the 
available  space  has  been  committed. 

Among  the  companies  which  have  con- 
tracted for  space  are  American  Seating, 
Amusement  Business,  Ballantyne  Instru- 
ment and  Electric,  Bally  Case  and  Cooler, 
Blumenthal  Bros.  Chocolate,  Castleberry 
Foods,  Coca-Cola,  Cole  Vending,  Conti- 
nental, APO,  Cretors,  Crush  International, 
Curtiss  Candy,  A.  Dalkin  Co.,  Arthur  H. 
DuGrenier,  Inc.,  Flavo-Rite  Foods,  Gold 
Medal  Candy,  Gold  Medal  Products, 
Golden  Palace  Food  Products,  Green  River 
Corp.,  Heat  Exchangers,  Inc.,  Henry  Heide, 
Inc.,  Hi-Jinx  Carmel  Corn,  Lily  Tulip  Cups, 
Manley,  Inc.,  Marstan  Distributing  Co., 
Mission  of  California,  John  E.  Mitchell 
Co.,  National  Carbon. 

Also  National  Vendors,  Nestle  Co.,  New- 
man & Weissman,  Dr  Pepper,  Pepsi-Cola, 
Perlick  Co.,  Procter  & Gamble  Distributors, 
Rex  Specialty  Bag  Corp.,  Royal  Crown 
Cola,  Selmix  Dispensers,  Seven-Up  Co., 
Stanford  Industries,  Star  Manufacturing 
Co.,  Sweetheart  Cup  Division  of  Maryland 
Cup  Co.,  Winchester  Carton  Corp.  and 
Hollywood  Brands. 

The  show  will  be  held  in  the  Roosevelt 
Hotel,  October  8-11. 


Lutkin  Named  Paramount's 
Advertising  Control  Mgr. 

NEW  YORK — Fred  A.  Lutkin  has  been 
named  advertising  control  manager  of 
Paramount  Pictures’ 
advertising  - publicity 
department  by  Mar- 
tin Davis,  director 
of  the  department. 

For  the  last  two 
years,  Lutkin  has 
been  associated  with 
Buena  Vista  as  man- 
ager of  cooperative 
advertising.  Previous- 
ly, he  was  advertising 
business  manager  for 
RKO  Radio  Pictures. 
Lutkin  succeeds 
Carl  Clausen,  who  resigned. 


'World  by  Night'  to  WB 

LOS  ANGELES — Warner  Bros,  will  dis- 
tribute “World  by  Night,”  an  interna- 
tional screen  tour  of  the  world’s  brightest 
night-time  entertainment  spots,  in  the 
U.  S.  and  Canada  starting  in  September. 
Julia  Film  of  Italy  produced  the  Techni- 
color production,  which  has  already  been 
released  by  WB  for  foreign  audiences.  It’s 
an  intimate  camera  story  of  leading  night 
club  and  music  hall  favorites  in  world  capi- 
tals and  was  directed  by  Luigi  Vanzi. 


ALBUQUERQUE,  N.  M.— The  improved 
theatre  grosses  in  1960,  as  reported  by 
Sindlinger  Co.,  was 
heartening  news  but 
the  unhealthy  side 
was  the  fact  that  the 
improved  gross  came 
from  fewer  patrons, 

George  Roscoe,  direc- 
tor of  exhibitor  re- 
lations of  Theatre 
Owners  of  America, 
told  the  New  Mexico 
Theatre  Owners  Ass’n 
at  the  opening  session 
of  its  convention  here 
Wednesday  (19). 

Roscoe  pointed  out  that  the  American 
public  paid  $1,483,000,000  to  see  pictures 
in  1960,  or  $163,000,000  more  than  in  1959. 
Last  year,  he  said,  2,166,000,000  persons 
went  to  theatres,  or  two  per  cent  fewer 
than  those  who  went  to  theatres  in  the 
previous  year. 

“We  achieved  a greater  gross  with  fewer 
people  principally  because,  Mr.  Sindlinger’s 
survey  indicates,  our  average  admission 
price  climbed  from  60  cents  in  1959  to  69 
cents  in  1960,”  Roscoe  said.  “To  lose  pa- 
tronage in  the  face  of  our  country’s  ex- 
ploding population  indicates  to  me  that 
we  are  not  giving  the  public  enough  of 
what  they  want  to  see  often  enough  to 
make  them  really  steady  customers. 

“Can  you  think  of  any  other  business 
where  the  manufacturers  refuse  to  give 
their  retailers  enough  of  the  right  mer- 
chandise? It  would  be  ridiculous  if  Mr. 
Ford  told  his  salesmen:  ‘Five  years  ago 
you  sold  400,000  Fords.  You’ve  done  so 
well  that  next  year  I’m  only  going  to  give 
you  250,000  to  sell.’  ” 

As  for  the  future,  Roscoe  said  some 
pickup  in  quantity  from  Hollywood  was 
anticipated  and  there  was  no  reason  to  be- 
lieve that  the  quality  would  be  any  less 
than  exhibitors  now  were  getting. 

Roscoe  reviewed  developments  in  the 
various  areas  of  industry  activities,  such 
as  pay  TV,  product  and  censorship. 


Radio-Theatre  Tieups  Aid 
Business,  Filmack  Finds 

CHICAGO — Radio-theatre  tieups  have 
proven  beneficial  for  motion  picture  ex- 
hibitors, Filmack  Trailer  Co.  finds  through 
its  screen  trailer  service.  In  this  coopera- 
tive arrangement  the  station  gives  air  time 
to  promote  the  theatre  in  return  for  a 
screen  ad.  Tieups  range  from  a simple  ex- 
change of  program  times  to  elaborate  pro- 
motions, such  as  contest  and  stunts,  which 
the  theatre  and  radio  station  cosponsor  and 
offer  free  passes  as  prizes. 


Retitle  Paramount  Film 

NEW  YORK — “Restless”  has  been  se- 
lected as  the  release  title  for  the  Para- 
mount film  made  by  Edmond  O’Brien  and 
Stanley  Frazen  under  the  title  “Deadlock.” 
Jeffrey  Hunter,  star  of  “King  of  Kings,” 
and  David  Janssen  are  starred  under 
O’Brien’s  direction.  National  release  date 
is  September. 


Fred  A.  Lutkin 


George  Roscoe 


BOXOFFICE  ::  July  24,  1961 


13 


Usher  John  Kerwin  as- 
sists patron  in  putting 
on  her  coat  as  she 
leaves  the  theatre,  a 
"must"  in  the  Reade 
courtesy  code. 


COURTESY  IS  CONTAGIOUS 

Reade  Theatres  Have  Made  That  Slogan  Pay 


OAKHURST,  N.  J. — Just  13  years  ago, 
Walter  Reade  jr.  decided  that  courtesy  by 
a theatre’s  staff  was  as  important  as  the 
other  factors  in  a theatre’s  operation  and, 
for  the  first  time,  he  conducted  a courtesy 
campaign  with  all  the  vigor  of  an  all-out 
ballyhoo  on  a top-notch  picture.  The 
courtesy  code  of  the  Walter  Reade  circuit 
was  established  in  July  1948  and  it  still  is 
in  use  and  required  of  every  member  of  its 
theatres’  staffs. 

‘‘Courtesy  Is  Contagious”  has  been  the 
slogan  of  the  Reade  theatres  for  many 
years  and  it  not  only  is  sold  to  the  em- 
ployes, it  is  being  sold  to  the  public  as  an 
important  attraction  on  a par  with  the 
features. 

The  courtesy  requirements  are  outlined 
to  every  new  employe  with  the  Reade 
organization.  The  groundwork  is  laid  with 
a brochure  describing  the  plan  in  detail. 
Courtesy  catchlines  are  on  the  cover  and 
they  include  such  phrases  as  ‘‘may  I help 
you?”,  “good  evening,”  “please  step  in,” 
“call  again,”  etc. 

Meetings  are  held  on  a theatre-by- 
theatre or  citywide  basis  where  Reade  has 
more  than  one  theatre.  At  these  meetings, 
the  theatre  personnel  sees  a 35mm  print  of 
a special  ten-minute  subject  made  by 
Reade.  The  reel  shows  a patron  entering  a 
theatre  and  his  reaction  when  a cashier 
keeps  him  waiting  while  she  is  busy  con- 
versing with  another  employe  and  the 
usher  is  watching  the  picture,  allowing  the 
patrons  to  find  their  own  seats.  After  the 
employes  see  the  wrong  way  to  operate  a 
theatre,  they  see,  later  in  the  film,  the  cor- 
rect way  to  conduct  themselves  and  the 
gratifying  impression  it  makes  on  the 
patrons. 

Reade  believes  that  it  is  more  important 
today  than  ever  for  patrons  to  receive  the 
“red  carpet  treatment.”  Hospitality,  friend- 
liness and  courtesy  can  make  a permanent 
patron  of  a once-in-a-while  customer  be- 
cause he  likes  to  feel  that  he  is  an  appre- 
ciated guest,  Reade  contends.  And  this 
policy  has  paid  off. 

A good  example  of  the  Reade  courtesy 
formula  is  the  Community  Theatre  in 


Morristown,  N.  J.,  where  Harry  A.  Wiener, 
managing  director,  boasts  of  many  indi- 
vidual services  for  the  patrons’  pleasure 
and  comfort. 

As  the  patrons  enter  the  theatre,  they 
are  greeted  by  the  jovial  ticket  taker,  Henry 
Voorhies,  who  has  been  at  the  door  for 
more  than  ten  years  and  is  known  around 
the  community  as  the  “Ambassador  of 
Good  Will.”  Every  patron  receives  a smile 
and  a happy  “good  evening”  from  Voorhies 
who  knows  many  of  the  patrons  by  their 
names. 

In  front  of  the  theatre  there  is  a special 
doorman  who  answers  patrons’  questions 
and  is  there,  too,  to  assist  elderly  or  handi- 
capped persons.  When  there  is  a street 
line,  this  man  sees  that  such  persons  are 


taken  from  the  line  and  escorted  into  the 
theatre  so  they  do  not  have  to  wait  in  dis- 
comfort. When  it  rains,  a novel  service  is 
performed.  Patrons  are  escorted  to  their 
cars  by  an  usher  with  an  umbrella.  Rain 
hats  are  presented  to  the  ladies. 

To  create  an  incentive  for  the  staff,  a 
point  system  has  been  set  up.  The  winner, 
during  May  through  July,  is  sent  to  Radio 
City  Music  Hall  in  New  York  to  work  with 
its  staff  for  one  week  with  all  expenses 
paid. 

Reade  first  got  the  idea  for  a circuit- 
wide courtesy  campaign  when,  in  April 
1948,  Robert  Case,  Reade’s  city  manager  in 
Kingston,  N.  Y.,  hatched  a plan  for  a ten- 
day  courtesy  drive  which  mushroomed  into 
a citywide  movement.  Businessmen 
adopted  it  and  then  the  mayor,  Oscar  V. 
Newkirk,  appointed  Case  to  be  chairman  of 
a campaign  that  ran  for  a week.  The 
slogan  adopted  was  “Courtesy  Is  Con- 
tagious.” 

Reade  recalls  that  the  results  were  sur- 
prising. The  local  newspaper,  Boy  Scouts 
and  Girl  Scouts  and  various  civic  organiza- 
tions joined  in  the  movement  and  business- 
men gave  financial  aid.  Reade  then  began 
to  inquire  as  to  what  other  lines  of  busi- 
ness were  doing  in  the  courtesy  line  and 
discovered  that  he  had  few  precedents  to 
guide  him.  Finally  he  found  a 25-minute 
short  subject  which  Marshall  Field  & Co. 
in  Chicago  had  prepared  for  showing  to 
employes.  Then  he  studied  the  courtesy 
efforts  of  other  department  stores  and 
public  utilities  and  began  planning  a cam- 
paign as  thorough  and  as  varied  as  any 
campaign  ever  put  on  for  a feature  picture. 

In  a letter  to  his  staff,  Reade  wrote: 
“You  know  how  exasperating  it  is  to  go  into 
a store  and  be  ignored  by  a clerk  or  receive 
surly,  begrudging  service  from  a waiter. 
You  don’t  want  to  go  back  to  that  store  or 
that  restaurant.”  The  letter  created  the 
impression  that  he  was  asking  for  the  help 
of  his  employes,  rather  than  trying  to  im- 
pose some  new  idea  upon  them. 

The  Reade  courtesy  code  has  continued 
to  this  day  and  is  part  of  the  basic  opera- 
tion of  the  successful  Reade  theatre  circuit. 


Attired  in  a tuxedo,  doorman  Henry  Voorhies  greets  each  patron  with  a pleasant  salute. 


14 


BOXOFFICE  ::  July  24,  1961 


Discuss  Long-Range  Promotion  Plans 
For  Spiegel's  'Lawrence  of  Arabia' 


CALEND  ARsfEVENTS 


JULY 

AUGUST 

S M T W T F S 

S M T W T F S 

1 

12  3 4 5 

2 3 4 5 6 7 8 

9 10  11  12  13  14  15 

6 7 8 9101112 

16  17  18  19  20  21  22 

13  14  15  16  17  18  19 

23  24  25  26  27  28  29 

20  21  22  23  24  25  26 

30  31 

27  28  29  30  31 

JULY 

31 -August  3,  New  Jersey  annual  convention.  The 
Concord,  Kiomesha  Lake,  N.Y. 

August 

8,  Maryland  Allied  annual  outing,  Annapolis  Country 
Club,  Annapolis,  Md. 

SEPTEMBER 

5-7,  Independent  Exhibitors,  Inc.  and  Drive-In  The- 
atres Ass'n  of  New  England  30th  anniversary  re- 
gional convention,  Chatham  Bars  Inn,  Chatham, 
Cape  Cod,  Mass. 

18,  Missouri-lllinois  Theatre  Owners  annual  conven- 
tion, Chase  Hotel,  St.  Louis. 

22-24,  Women  of  the  Motion  Picture  Industry 
(WOMPI)  8th  international  annual  convention, 
Charlotte  Hotel,  Charlotte. 

25,  26,  Allied  Theatres  of  Michigan,  42nd  annual 
convention,  Sheraton-Cadillac  Hotel,  Detroit. 

OCTOBER 

8-13,  Theatre  Owners  of  America  14th  annual  con- 
vention and  Motion  Picture  and  Concessions  In- 
dustry Tradeshow,  Roosevelt  Hotel,  New  Orleans. 

24-25,  Motion  Picture  Theatre  Owners  of  Arkansas, 
Mississippi  and  Tennessee  annual  convention,  Hotel 
Chisca,  Memphis. 

25,  26,  Independent  Theatre  Owners  of  Ohio  an- 
nual convention,  Deshler-Hilton  Hotel,  Columbus, 
Ohio. 

NOVEMBER 

1-14,  Fifth  annual  Son  Francisco  International  Film 
Festival,  San  Francisco. 

DECEMBER 

4-7,  Allied  States  Ass'n  annual  convention,  Eden 
Roc  Hotel,  Miami  Beach. 


Set  The  Children's  Hour' 
As  Title  for  Wyler  Film 

NEW  YORK— “The  Children’s  Hour,” 
the  original  title  of  Lillian  Heilman’s  play, 
will  be  the  release  title  of  William  Wyler’s 
currently  filming  production,  which  was 
being  made  as  “Infamous.” 

The  reason  for  reverting  back  to  the  or- 
iginal play  title  is  because  all  newspaper 
stories  have  noted  that  the  picture  being 
made  by  Wyler  for  United  Artists  is  based 
on  Miss  Heilman’s  play.  Audrey  Hepburn, 
Shirley  MacLaine  and  James  Garner  are 
co-starred. 

When  Samuel  Goldwyn  filmed  “The 
Children’s  Hour”  in  1936  with  Merle 
Oberon  and  Miriam  Hopkins  starred,  he 
titled  it  “These  Three.” 


Three  Major  20th-Fox 
Releases  in  August 

NEW  YORK — Twentieth  Century-Fox 
will  release  three  major  features  during 
August,  all  in  Cinemascope  and  two  of 
them  in  De  Luxe  Color.  They  are  “Francis 
of  Assisi,”  starring  Bradford  Dillman  and 
Dolores  Hart,  and  “Marines,  Let’s  Go,” 
starring  Tom  Tryon  and  David  Hedison,  as 
well  as  Robert  Rossen’s  “The  Hustler,” 
filmed  in  New  York  with  Paul  Newman, 
Piper  Laurie,  Jackie  Gleason  and  George 
C.  Scott  starred. 


Realignments  Place  NTA 
Officers  in  New  Posts 

NEW  YORK — Top  executives  of  National 
Telefilm  Associates  have  been  realigned, 
according  to  Leonard  Davis,  president  and 
chairman  of  the  board  of  NTA. 

Berne  Tabakin,  who  has  been  vice- 
president  in  charge  of  sales,  has  been 
elected  executive  vice-president  and  Bob 
Goldston,  formrly  director  of  business  ad- 
ministration, has  been  elected  vice-presi- 
dent in  charge  of  business  affairs  and  sec- 
retary. Leon  Peck,  assistant  treasurer,  has 
been  moved  up  to  treasurer. 

Vernon  Burns,  who  has  been  acting 
general  manager,  has  been  assigned  as 
the  executive  in  charge  of  production  of 
new  series,  while  Remi  Crasto  becomes 
general  foreign  manager.  In  addition,  E. 
Jonny  Graff  has  been  elected  president 
and  general  manager  of  radio  stations 
WNTA  AM  and  FM. 

Henry  White,  vice-president  and  general 
manager  of  Channel  13,  will  continue  to 
head  up  the  station  operation  until  it  is 
turned  over  to  the  Educational  Television 
for  the  Metropolitan  Area,  Inc.  Thereafter, 
it  is  contemplated  that  he  will  join  the 
NTA  distribution  executive  staff. 


AA  Expands  TV  Activities; 
Morey  Heads  New  Unit 

NEW  YORK — Allied  Artists  will  expand 
its  television  activities  and  has  elected  Ed- 
ward Morey  as  president  of  Allied  Artists 
Television  Corp.,  a wholly  owned  sub- 
sidiary formerly  known  as  Interstate  Tele- 
vision Corp.  Robert  B.  Morin  has  been 
elected  vice-president  and  general  sales 
manager  of  the  TV  subsidiary.  Morey  is  a 
vice-president  and  board  member  of  AA. 

Morin  went  to  Allied  Artists  Television 
from  Famous  Artists,  Inc.,  artists  repre- 
sentatives, where  he  was  in  charge  of  the 
New  York  office.  Previously,  he  was  gen- 
eral manager  of  Lopert  Pictures  and  east- 
ern sales  manager  of  MGM-TV. 

Plans  for  AA’s  expansion  program  in 
television  will  be  announced  by  Morin 
shortly.  All  TV  series  and  feature  motion 
pictures  formerly  handled  by  Interstate 
will  be  distributed  by  Allied  Artists 
Television. 


'Chaplin  Album  Features' 
Ready  for  Fall  Release 

NEW  YORK — “Charles  Chaplin  Album 
Features,”  a series  of  features  averaging 
75  minutes  running  time,  has  been  com- 
pleted for  fall  release  by  Edwin  G.  O’Brien 
of  Screen  Art  Sales  Co. 

The  series  continues  O’Brien’s  develop- 
ment of  Chaplin  film  materials  which  he 
controlled  while  operating  the  O’Brien 
Forwarding  Corp.  here.  At  that  time  O’- 
Brien sold  the  Russian  government  60  full 
sets  on  each  of  the  Essanay’s  “Chaplin.” 
O’Brien  also  arranged  to  have  a few  of 
the  old  Essanay  Chaplin  comedies  screened 
at  the  recent  Russian  Film  Festival,  where 
Screen  Art  Sales  Co.  was  represented  by 
Alexander  Parkson. 


NEW  YORK — As  part  of  the  long-range 
promotion  for  Columbia’s  “most  ambitious 
production,”  John  Woolfenden,  publicity 
representative  for  Sam  Spiegel’s  “Lawrence 
of  Arabia,”  came  to  New  York  for  con- 
ferences with  Jonas  Rosenfield  jr.,  vice- 
president  in  charge  of  advertising  and  pub- 
licity; Robert  S.  Ferguson,  national  di- 
rector of  advertising,  publicity  and  ex- 
ploitation, and  William  Blowitz,  Spiegel’s 
publicity  man. 

Woolfenden  arrived  from  the  deserts  of 
Jordan,  where  he  has  been  on  location 
with  the  film  since  early  spring,  Monday 
(17)  and  he  returned  to  London  Thurs- 
day (20)  en  route  back  to  Jordan.  The 
picture  will  be  filming  for  another  year, 
after  months  of  preparation,  and  will  not 
be  released  until  late  in  1962,  he  said. 

Woolfenden  brought  back  several  silent 
film  clips  and  two  sound  clips  on  the  desert 
location  filming  which  were  shown  to  the 
tradepress.  They  gave  glimpses  of  David 
Lean,  the  director,  and  Peter  O’Toole,  the 
young  British  Shakespearean  star,  who 
plays  Lawrence,  and  native  actors  and 
technicians.  Alec  Guinness  has  just  been 
signed  to  play  Prince  Feisal  and  will  join 
the  location  shooting  late  in  July,  thus  re- 
uniting Spiegel,  Lean  and  Guinness,  the 
producer,  director  and  star  of  “The  Bridge 
on  the  River  Kwai.” 

Other  important  stars  will  be  signed 
later,  Woolfenden  said,  but  the  picture 
will  have  an  all-male  cast.  Omar  Sharif, 
Middle  Eastern  star,  has  also  been  cast 
and  “will  become  a big  American  favorite 
after  the  picture  is  shown,”  according  to 
Woolfenden.  The  picture  is  being  made  in 
Panavision  and  Technicolor  and  deals  with 
Lawrence’s  World  War  I years,  1916-18, 
being  based  on  “Seven  Pillars  of  Wisdom.” 

Woolfenden  spoke  about  the  problem  of 
filming  in  desert  heat  of  124  degrees  in  the 
shade  with  the  inadequate  water  supply 
coming  from  drills  at  the  El  Quweira  lo- 
cation and  equipment  trucked  in  from 
Aqaba,  miles  away. 

Woolfenden  will  later  make  tieups  with 
schools,  colleges  and  libraries  for  books  on 
Lawrence’s  life.  After  14  years  as  assistant 
publicity  director  for  Columbia  in  Holly- 
wood, Woolfenden  became  a professor  on 
public  relations  for  a California  university. 
Spiegel  persuaded  him  to  return  to  film 
work  as  unit  man  on  “Lawrence  of  Arabia” 
but  he  expects  to  write  a treatise  on  the 
filming  of  the  picture  for  use  in  his  col- 
lege at  a later  date.  He  believes  that  this 
picture  will  “bring  about  renaissance  on 
T.  E.  Lawrence.” 


Youngson  Film  at  Venice  Festival 

NEW  YORK — Robert  Youngson’s  “Days 
of  Thrills  and  Laughter,”  the  20th  Cen- 
tury-Fox release,  has  been  selected  to  be 
shown  at  the  Venice  Film  Festival,  start- 
ing August  24.  The  compilation  of  antics 
of  stars  of  the  silent  screen  will  be  entered 
in  a special  classification  at  the  festival. 


National  Ticket  Co.  Founder  Dies 

SHAMOKIN,  PA. — Alphonsus  E.  Con- 
way, founder  of  National  Ticket  Co.  and 
chairman  of  the  board,  died  Thursday  (131 . 


BOXOFFICE  ::  July  24,  1961 


15 


By  IVAN  SPEAR 


Jack  Cummings  to  Make 
Eight  Films  for  MGM 

Currently  winding  up  “Bachelor  Flat” 
and  “A  Star  in  the  West”  on  his  four- 
picture  contract  at 
20th  Century-Fox, 
producer  Jack  Cum- 
mings took  time  out 
to  complete  negotia- 
tions with  MGM 
whereby  he  will  re- 
turn to  the  Culver 
City  lot  on  an  eight- 
picture  deal  over  four 
years. 

Vehicles  expected 
to  be  made  by  Cum- 
mings for  MGM  un- 
der his  Jack  Cum- 
mings Productions 
banner  include  a sequel  to  “Seven  Brides 
for  Seven  Brothers,”  which  he  originally 
produced  for  Leo  the  Lion;  “The  Widow,” 
“The  Will  Adam  Story,”  and  “Dragon 
Tree.”  Temporarily  abandoned  is  Cum- 
mings’ long-planned  filmization  of  “Paint 
Your  Wagon.” 

Embassy  Plans  to  Produce 
Six  This  Year,  Six  Next 

Joseph  Levine,  head  of  Embassy  Pic- 
tures, revealed  plans  to  produce  six  pic- 
tures this  year  and  six  in  1962  and  fur- 
ther declared  that  “for  all  the  days  I have 
to  give  to  this  business”  theatre  owners  all 
over  the  world  can  expect  a half-dozen 
“big  films”  from  him. 

His  next  four  pictures  will  be  “Last  Days 
of  Sodom  and  Gomorrah,”  which  Embassy 
is  now  producing  with  Titanus  Films  in 
Italy  on  a budget  of  $4,500,000;  “Boccacio 
70,”  budgeted  at  $2,500,000;  “Wonders  of 
Aladdin,”  $1,750,000,  and  “Boys’  Night 
Out,”  $3,000,000. 

By  the  end  of  1961,  Levine  has  blue- 
printed “Boys’  Night  Out,”  which  will 
star  Kim  Novak,  Tony  Randall,  James 
Garner  and  Gig  Young,  and  which  will  be 
made  in  partnership  with  Martin  Ransoh- 
off  of  Filmways  Studio  in  New  York.  His 
association  with  Ransohoff  will  extend  to 
future  films,  and  he  also  is  dickering  with 
other  producers  for  term  contracts. 

'Swing  Along  With  Me'  Is  Title 
Of  Frank  Sinatra  Feature 

“Swing  Along  With  Me”  is  the  title  of 
Frank  Sinatra’s  new  record  album,  and 
that  would  seem  to  be  exactly  what  cine- 
maville  is  doing  with  the  multi-talented 
Mr.  S. 

The  singer  - turned  - actor  - turned  -pro- 
ducer, who  has  hurdled  each  phase  in  his 
career  with  apparent  ease,  coming  to  rest 
at  the  moment  as  head  of  his  own  film- 
making  company,  Essex  Productions,  has 
revealed  plans  to  reorganize  the  old 
Tommy  Dorsey  band,  with  which  he  got  his 
start  as  a pop  vocalist,  for  a forthcoming 
Essex  feature  to  be  titled  “Swing  Along 
With  Me.”  For  this  one,  Frankie  will  don 


his  actor’s  hat  to  essay  the  lead  role. 

Meanwhile,  Essex’s  “Soldiers  3”  is  cur- 
rently before  the  cameras  at  Samuel  Gold- 
wyn  studio,  starring  Sinatra,  Dean  Mar- 
tin, Sammy  Davis  jr.,  Peter  Lawford  and 
Joey  Bishop.  Set  to  follow  on  the  Essex 
schedule  is  “Manchurian  Candidate,”  the 
Richard  Condon  novel  on  which  George 
Axelrod  is  now  preparing  the  script.  John 
Frankenheimer  will  direct  the  picture 
which  Sinatra  will  topline. 

Lippert  Starts  'Womanhunt/ 
Low-Budgeter  for  20th-Fox 

With  14  feature  films  completed  in  the 
past  year,  Robert  L.  Lippert  has  started 
“Womanhunt,”  a low-budgeter  for  20th- 
Fox,  following  which  he  will  slow  up  his 
production  pace. 

Reportedly,  the  Lippert  hiatus  is  due  to 
the  fact  that  there  are  seven  Lippert  pro- 
ductions awaiting  release  now,  plus  the 
fact  that  it  is  believed  that  20th-Fox  top- 
pers will  take  a long  look  at  the  situation 
before  the  producer’s  low-budget  features 
roll  as  prolifically  as  they  have  in  the 
past  few  years. 

Meantime,  Lippert  may  form  his  own 
film  company  to  make  “The  Cabinet  of 
Dr.  Caligari,”  in  which  he  will  be  associated 
with  Robert  Bloch.  The  film  may  be  the 
first  of  a series  of  high-budget  pictures 
which  Lippert  will  bring  to  the  screen  in 
the  future. 

Sandra  Dee  Signs  New  Pact 
With  U-I  for  Seven  Years 

Sandra  Dee,  who  is  currently  starring 
in  three  Universal-International  films — 
“Tammy  Tell  Me  True,”  “Romanoff  and 
Juliet,”  and  “Come  September” — has  put 
her  signature  on  a new  seven-year  pact 
with  the  company. 

The  new  deal  gives  Miss  Dee  a hefty 
salary  boost,  plus  a clause  specifying  that 
she  can  make  outside  pictures  “at  a certain 
point”  during  the  contract’s  run. 

Scheduled  to  go  into  “If  a Man  Answers,” 
filmization  of  the  Winifred  Wolfe  novel, 
the  young  actress,  in  private  life  the  wife 
of  singer-actor  Bobby  Darin,  has  tempor- 
arily retired  from  screen  work  to  await  the 
birth  of  her  baby  in  late  December.  U-I 
has  postponed  start  of  the  film,  which  Ross 
Hunter  will  produce,  until  Sandra  is  able 
to  resume  the  assignment. 

Carroll  Baker,  James  Mason, 
Jack  Palance  Are  Cast 

Here  and  there  in  Holly  woodland:  Car- 
roll  Baker  will  star  in  “Magic,”  next  inde- 
pendent production  to  be  coauthored  and 
directed  by  her  husband,  Jack  Garfein, 
slated  to  start  in  March  . . . James  Mason 
has  been  signed  for  a role  in  Paramount’s 
“Escape  From  Zahrain,”  but  will  receive 
no  billing  nor  will  his  name  be  used  in 
advertising  the  picture — and  his  salary  will 
go  to  his  favorite  charity.  Mason  simply 
became  intrigued  with  enacting  a role  in 
the  film  under  the  direction  of  his  old 


friend,  Ronald  Neame  . . ..  Jack  Palance 
has  been  signed  by  producer  Dino  de 
Laurentiis  to  star  in  “Tony,  the  Gun 
Runner,”  which  will  mark  the  actor’s 
third  film  on  his  three-picture  deal  with 
the  producer  . . . Gottfried  Reinhardt  has 
inked  John  Mills  for  a starring  role  in 
“The  Hiding  Place,”  for  UA  release  . . . 
Luana  Patten  was  cast  as  the  girl  who 
captures  the  heart  of  Jacob  Grimm  in 
MGM-Cinerama’s  “The  Wonderful  World 
of  the  Brothers  Grimm”  . . . Aaron  Spel- 
ling has  completed  an  original  screenplay, 
“I  love  My  Wife,  But  . . .”  and  will  film 
it  as  his  initial  independent  under  Caron 
Productions,  with  his  wife,  Carolyn  Jones, 
starring  . . . Leo  Handel,  head  of  Impact 
Films,  has  signed  lb  Melchior  to  pen  “Fire 
for  Effect,”  slated  to  roll  at  Republic  in 
September  . . . Terry  Huntington,  for- 
mer Miss  U.  S.  A.,  has  been  set  to  join 
Rosalind  Russell,  Jack  Hawkins,  Maximil- 
ian Schell  and  Richard  Beymer  in  “Five 
Finger  Exercise,”  which  Daniel  Mann  is 
directing  for  Columbia  release. 

Three  Story  Buys  Made; 

One  Being  Negotiated 

Story  buys  listed  for  the  week  included 
Pennebaker’s  acquisition  of  the  new  novel, 
“Strike  Me  Lucky,”  by  Joey  Cleary.  Jon 
Cleary,  husband  of  the  authoress,  has  been 
signed  to  write  the  screenplay  of  his  wife’s 
comedy  about  problems  arising  from  the 
accidental  discovery  of  gold  in  a small 
Cornish  town  . . . Universal-International 
has  acquired  from  Samuel  Goldwyn  the 
rights  to  make  a motion  picture  based  on 
“The  Dark  Angel,”  one  of  Goldwyn’s  most 
successful  films.  Ross  Hunter  will  produce 
the  love  story  . . ..  Producer-director  Bill 
Colleran  has  purchased  “The  World  Is 
Young,”  by  William  Lane  and  will  produce 
and  direct  it  under  the  Kate  Productions 
banner,  which  he  owns  with  his  actress- 
wife  Lee  Remick  . . . Jack  Warner  jr. 
is  negotiating  for  the  film  rights  to 
“Rudolph,”  tome  by  William  C.  Tuttle 
about  a barber. 

'Fall  of  the  Roman  Empire' 

Next  for  Samuel  Bronston 

Samuel  Bronston,  who  recently  delivered 
“King  of  Kings”  to  Metro-Goldwyn- 
Mayer  for  release,  has  unveiled  his  next 
project,  “The  Fall  of  the  Roman  Empire,” 
which  he  will  lens  for  the  most  part  in 
Spain,  with  some  exteriors  to  be  shot 
here. 

Although  no  release  talks  have  been 
held  on  “Fall,”  it  is  understood  that  An- 
thony Mann  has  been  set  to  direct  the 
feature  on  which  Philip  Yordan  is  cur- 
rently completing  a script.  Bronston  de- 
parted last  week  for  Madrid,  where  he  has 
blueprinted  a March  start  for  his  produc- 
tion. 

Harvard  Films  Has  Three 
Going  Before  Cameras 

Harvard  Films  has  started  lensing  two 
motion  pictures,  with  a third  slated  to  roll 
by  the  end  of  the  month.  Currently  before 
the  cameras  are  “The  Clown  and  the  Kid,” 
which  Edward  Cahn  is  directing,  and 
“Deadly  Duo,”  with  Reginald  Le  Borg 
handling  megaphone  chores.  The  third  film 
is  “Line  of  Duty.”  Robert  E.  Kent  produced 
the  trio  for  United  Artists  release. 


Jack  Cummings 


16 


BOXOFFICE  ::  July  24,  1961 


By  ANTHONY  GRUNER 


CJOME  important  industry  changes  took 
place  last  week  with  the  sudden  news 
of  the  retirement  of  James  Pattinson, 
British  managing  director  of  20th  Century- 
Fox  and  the  appointment  of  Percy  Living- 
stone, general  sales  manager  of  Warner- 
Pathe,  in  his  place. 

Pattinson,  who  joined  20th-Fox  as  Bir- 
mingham branch  manager  in  1931,  had 
been  in  the  business  42  years  and  had 
served  the  company  with  considerable 
loyalty  and  vigor.  The  news  of  his  retire- 
ment shook  the  trade  somewhat  as  it  was 
released  as  a somewhat  bare  press  an- 
nouncement before  the  weekend. 

Livingstone,  in  his  new  appointment,  re- 
turns to  20th-Fox  after  an  absence  of  18 
months.  He  joined  the  Leeds  branch  at 
about  the  same  time  as  Pattinson  was  ap- 
pointed general  sales  manager  of  the  com- 
pany in  1956  and  became  director  of  sales 
with  a seat  on  the  board  a year  later.  Then, 
with  the  new  formation  of  Warner-Pathe, 
he  became  general  sales  manager  of  that 
company.  His  appointment — a consider- 
able leg-up  in  the  industry,  has  been  wel- 
comed in  all  quarters,  as  Livingstone  is  a 
young  man  and  a popular  figure  in  distri- 
bution. His  place  in  Warner-Pathe  has 
been  taken  by  Arnold  Barber,  who  has 
acted  as  assistant  sales  manager  of  the 
company  since  its  formation  in  1959.  Bar- 
ber is  probably  the  most  brilliant  young 
sales  executive  in  the  business  and  should 
do  well  handling  the  considerable  line-up 
of  product  now  coming  from  Warner- 
Pathe.  Aiding  him  will  be  Laurie  Marshall 

as  assistant  sales  manager. 

* * * 

The  movement  of  the  industry  to  try  to 
sort  out  problems  of  film  exhibition  and 
distribution  with  particular  reference  to 
the  third  release  (the  national  circuit)  is 
now  under  way.  Not  only  is  the  joint  com- 
mittee of  the  five  trade  associations  pre- 
paring to  discuss  the  problem  but,  for  the 
first  time  in  the  history  of  the  trade,  the 
film  unions  and  the  Ass’n  of  Independent 
Cinemas,  representing  the  very  small  ex- 
hibitors, are  being  invited  to  take  part  in 
these  discussions. 

It  will  be  recalled  that  the  problem  of 
the  third  release  or  national  circuit  was 
well  ventilated  at  a special  dinner  or- 
ganized by  John  Davis,  managing  director 
of  the  Rank  group,  who  stated  that,  owing 
to  a shortage  of  product  and  the  attitude  of 
certain  distributors,  this  third  release  was 
becoming  a liability  to  the  industry  and 
that  it  might  well  mean  the  total  feature 
output  could  only  provide  sufficient  pic- 
tures for  two  and  a half  circuits.  Follow- 
ing a discussion  with  other  members  of  the 
trade,  it  was  agreed  that  the  problem 
should  be  submitted  to  the  joint  committee 
of  the  five  associations  with  power  to  co- 
opt. There  is  now  a final  chance  for  the 
industry  to  work  out  a pattern  in  exhibi- 
tion and  distribution  which  can  encourage 
all  sections — exhibitors,  distributors  and 
producers — to  continue  their  work  and  to 
stabilize  a perilous  situation. 

If  the  third  release  fails  to  work  and  is 
abandoned,  it  would  mean  that  producers 
would  have  two  circuits  left  for  their 
product:  ABC  and  the  Rank  releasing  cir- 
cuit. This,  in  turn,  could  lead  to  a decline 


in  British  production  as  the  American  pro- 
duct would  also  add  to  the  UK  line-up  and 
would  be  more  than  sufficient  to  satisfy  the 
needs  of  these  two  circuits.  Apart  from 
this,  the  decline  of  the  national  circuit 
would  mean  hundreds  of  thousands  of 
fewer  patrons  for  British  cinemas  and  a 
much  smaller  potential  market  for  all 
producers  in  the  UK. 

* * * 

When  an  industry  personality  dies,  it  is 
natural  that  tribute  comes  easily  from  his 
colleagues  who  are  left  on  the  scene.  In 
the  case  of  E.  J.  (Teddy)  Hinge  whose 
death  was  announced  last  weekend,  the 
tributes  were  more  heartfelt  than  usual. 
Hinge  was  not  only  a great  showman,  a 
leader  of  the  Cinematograph  Exhibitors 
Ass’n,  an  industry  statesman  of  consider- 
able strength  and  wisdom.  He  was  a warm, 
lovable,  human  being. 

Long  past  the  conventional  retiring  age 
(he  had  passed  the  middle  ’60s)  Hinge 
thought  nothing  of  giving  his  time  and 
energy  to  the  interests  of  the  trade.  A 
long-time  member  of  the  Films  Council, 
he  was,  in  the  words  of  one  exhibitor,  “the 
trade’s  greatest  tower  of  strength.”  He 
took  a considerable  part  in  shaping  the 
Films  Act  and  quota  legislation.  He  con- 
stantly fought  for  unity  within  the  in- 
dustry on  all  issues.  He  was  always  a wise 
old  man  who  never  lost  the  human  touch 
and  an  instinctive  courtesy  and  kindness 
to  newcomers  in  the  business.  His  gener- 
osity to  his  staff  was  a byword  in  the  in- 
dustry, and  his  keenness  in  showmanship 
never  flagged  until  his  death.  In  the  words 
of  S.  K.  Lewis,  president  of  the  Cinema- 
tograph Exhibitors  Ass’n,  “The  cinema  and 
flim  industry  has  had  no  keener  enthusiast 
or  wiser  statesman  than  Teddy  in  the 
whole  of  its  existence;  he  was  dedicated  to 

show  business  and  will  be  irreplaceable.” 

* * * 

A new  distribution  company  was  formed 
last  week,  thanks  to  the  support  of  the 
Rank  Organization  and  Universal-Interna- 
tional. It  is  called  Golden  Era  Films  and 
is  headed  by  Leslie  and  Eric  Greenspan, 
two  former  Eros  executives  under  the 
chairmanship  of  Jim  Ward,  a steel  indus- 
trialist who,  in  his  own  words,  “believes  in 
the  film  business.” 

With  the  collapse  of  Eros  Films,  it  first 
appeared  that  yet  another  renting  com- 
pany had  bit  the  dust.  Now  Golden  Era 
will  be  handling  the  top  rereleases  from 
Rank  and  Universal  and  also  will  be  re- 
leasing a number  of  Selznick’s  independent 
pictures  starting  with  “Duel  in  the  Sun,” 
for  which  the  company  already  has  se- 
cured some  impressive  London  and  na- 
tional dates.  Ultimately,  it  is  the  intention 
of  Golden  Era,  said  Leslie  Greenspan, 
managing  director,  to  finance  and  par- 
ticipate in  British  production  but,  at  the 
moment,  their  main  job  will  be  to  show  the 
industry  how  to  sell  films  with  enthusiasm 
and  showmanship. 

Quite  a number  of  old  Eros  employes 
will  be  joining  them  plus  another  industry 
veteran  Carl  Stack,  who  will  be  assistant 
sales  manager.  There  is  every  reason  to 
believe  that  Golden  Era  will  be  as  profit- 
able a company  as  its  name  suggests. 


Jacon  of  Lux  to  Handle 
'Neapolitan'  in  U.S. 

NEW  YORK — “Neapolitan  Carousel,”  an 
Italian  musical  produced  in  Techicolor  by 
Lux  Film  at  a cost  of 
$1,600,000  in  1953, 
has  finally  been 
cleared  for  American 
distribution  and  will 
be  handled  nationally 
by  Lux  Film  America, 

Inc.,  and  E.  R.  Zorg- 
niotti,  who  has  given 
the  distribution  as- 
signment to  Bernard 
Jacon,  who  formerly 
held  posts  with  Ital- 
ian Films  Export  and 
IFE  Releasing. 

“Neapolitan  Carousel”  had  been  sched- 
uled for  release  by  IFE  before  the  company 
was  dissolved  and  its  release  has  been 
withheld  until  now,  when  it  will  be  tied 
in  with  the  current  centennial  of  Italy’s 
unification,  according  to  Dr.  P.  G.  Gurgo, 
director  of  Lux  Films,  Rome. 

The  American  premiere  will  be  at  a 
three-theatre  booking  in  New  York  City 
in  September,  according  to  Jacon,  with 
other  key  city  openings  to  follow  in  Oc- 
tober. Jacon  believes  that  the  picture  can 
support  a run  at  a lower  east  side  house, 
where  Italians  predominate;  at  an  upper 
east  side  theatre,  for  class  patrons  and 
music  lovers,  and  at  a midtown  art  house. 

The  picture  stars  Sophia  Loren,  then  a 
young  starlet;  Paolo  Stopps  and  Clelia 
iviatania,  Italian  stars;  Nadia  Gray,  cur- 
rently in  “La  Dolce  Vita”  and  in  British 
films,  the  voice  of  Benjamino  Gigli,  Met- 
ropolitan Opera  star,  and  Leonid  Massine, 
Rosella  Hightower  and  stars  of  the  Mar- 
quis De  Cuevas  and  Rome  Opera  Theatre 
ballet  companies — making  it  exploitable 
for  various  types  of  film  audiences.  In  ad- 
dition, this  is  an  Italian  film  suitable  for 
the  entire  family,  Jacon  stressed. 

The  Bernard  Lewis  Co.  will  handle  ex- 
ploitation and  promotion  for  these  re- 
gional dates  and  will  stress  the  Italian  ap- 
peal by  the  tie-ins  with  various  religious 
festivals  and  block  parties  in  New  York, 
Connecticut  and  Pennsylvania  and  also  go 
after  group  sales. 

A budget  of  $35,000  will  be  set  aside  for 
advertising  in  national  magazines  and  the 
tradepapers,  Jacon  said. 


Regal  Films  to  Handle 
Paramount  Releases 

LONDON — Regal  Films  has  concluded  a 
deal  with  Paramount  for  the  distribution  of 
Paramount’s  rereleases,  previously  mar- 
keted by  Eros  Films.  Under  the  leadership 
of  Joe  Vegoda  and  Michael  Green,  this 
company  has  grown  in  strength,  both  in 
the  quality  of  its  British  production  and 
in  the  manner  in  which  it  has  handled  re- 
releases  of  MGM,  Samuel  Goldwyn  and 
Warner  Bros.  Regal  now  is  representing 
Titanus  Films  in  Britain.  They  will  be 
distributing  the  highly  controversial  Italian 
film,  “Rocco  and  His  Brothers,”  as  well 
as  other  Titanus  product. 

Green  and  Vegoda  also  received  news 
last  week  that  their  British  production, 
“The  Hellfire  Club,”  with  Keith  Michell 
and  Adrienne  Corri,  had  grossed  the  big- 
gest take  in  any  key  city  of  Japan  for  any 
British  film  since  1958. 


Bernard  Jacon 


BOXOFFICE  ::  July  24,  1961 


17 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  ore  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


||  Alamo,  The  (UA) 

140 

200 

120 

250 

140 

200 

300 

250 

500 

320 

300 

300 

300 

160 

200 

250 

250 

246 

||  Angel  Baby  (AA) 

200 

no 

100 

100 

135 

129 

|1  Atlantis,  the  Lost  Continent  (MGM) 

100 

200 

200 

100 

150 

125 

105 

100 

200 

100 

80 

150 

120 

145 

220 

140 

||  Ballad  of  a Soldier  (Kingsley) 

140 

75 

150 

190 

100 

225 

SO 

100 

130 

200 

136 

Battle  in  Outer  Space  (Col) 

105 

125 

100 

115 

100 

140 

no 

100 

90 

185 

125 

115 

118 

Beyond  the  Time  Barrier  (AIP) 

105 

85 

90 

100 

125 

80 

100 

98 

§j  Big  Show,  The  (20th-Fox) 

95 

90 

80 

210 

80 

80 

100 

no 

50 

100 

50 

80 

125 

90 

no 

97 

Blueprint  for  Robbery  (Para) 

170 

95 

90 

100 

100 

90 

100 

100 

100 

90 

70 

85 

100 

90 

99 

§f  By  Love  Possessed  (UA) 

150 

150 

120 

175 

115 

80 

125 

175 

200 

180 

125 

175 

no 

125 

150 

100 

141 

P Exodus  (UA) 

200 

300 

300 

250 

230 

250 

200 

400 

250 

500 

400 

600 

300 

600 

155 

250 

450 

250 

200 

320 

||  Fanny  (WB) 

250 

255 

250 

125 

150 

350 

200 

225 

150 

150 

211 

H General  della  Rovere  (Cont'l) 

125 

200 

130 

80 

15C 

90 

160 

195 

141 

§|  Gidget  Goes  Hawaiian  (Col) 

120 

95 

100 

100 

120 

125 

270 

120 

130 

125 

200 

137 

||  Gorgo  (MGM) 

135 

175 

140 

120 

150 

150 

275 

125 

105 

115 

200 

100 

135 

80 

95 

140 

100 

138 

P Homicidal  (Col) 

110 

125 

125 

180 

90 

200 

175 

175 

148 

j|  Hoodlum  Priest,  The  (UA) 

95 

220 

120 

225 

95 

140 

200 

125 

125 

65 

100 

150 

130 

no 

185 

90 

136 

§|  It  Happened  in  Broad  Daylight  (Cont'l) 

140 

105 

165 

90 

150 

200 

150 

143 

S|  Key  Witness  (MGM) 

100 

80 

85 

75 

100 

90 

95 

100 

100 

90 

90 

80 

100 

105 

92 

||  Ladies  Man,  The  (Para) 

110 

195 

95 

150 

115 

150 

300 

175 

100 

130 

152 

ff  Last  Sunset,  The  (U-I) 

160 

115 

215 

75 

100 

200 

60 

125 

100 

175 

no 

125 

130 

130 

130 

||  Last  Time  I Saw  Archie,  The  (UA) 

125 

115 

100 

165 

125 

150 

110 

115 

115 

135 

85 

300 

125 

175 

90 

175 

85 

125 

134 

||  League  of  Gentlemen  (Kingsley-IntT) 

140 

275 

125 

190 

100 

115 

150 

210 

100 

135 

165 

195 

350 

173 

ji  Little  Shep'd  Kingd'm  Come  (20th-Fox) 

65 

100 

80 

no 

120 

90 

90 

100 

145 

100 

ff  Look  in  Any  Window  (AA) 

105 

120 

100 

65 

125 

90 

101 

If  Mad  Dog  Coll  (Col) 

100 

150 

100 

100 

75 

105 

g:  Make  Mine  Mink  (Cont'l) 

150 

200 

165 

125 

150 

115 

200 

175 

145 

190 

162 

§ Morgan  the  Pirate  (MGM) 

130 

130 

85 

170 

no 

125 

If  Parent  Trap,  The  (BV) 

140 

160 

175 

190 

200 

250 

225 

140 

200 

450 

200 

200 

150 

145 

145 

150 

200 

195 

P Parrish  (WB) 

140 

175 

135 

95 

200 

130 

120 

90 

200 

120 

300 

115 

165 

150 

100 

149 

Pleasure  of  His  Company,  The  (Para) 

120 

120 

160 

100 

125 

200 

300 

210 

120 

175 

170 

164 

^ Raisin  in  the  Sun,  A (Col) 

140 

125 

200 

90 

150 

70 

170 

160 

250 

100 

145 

195 

95 

125 

90 

140 

If  Return  to  Peyton  Place  (20th-Fox) 

170 

275 

250 

200 

125 

300 

no 

120 

200 

400 

105 

180 

300 

220 

no 

185 

140 

150 

197 

| Ring  of  Fire  (MGM) 

90 

no 

80 

90 

100 

94 

| Savage  Eye,  The  (Trans-Lux) 

175 

160 

190 

200 

115 

100 

150 

115 

175 

250 

163 

| Snow  White  <S  3 Stooges  (20th-Fox) 

100 

100 

265 

90 

150 

90 

145 

115 

132 

If  Subterraneans,  The  (MGM) 

140 

150 

115 

165 

80 

85 

75 

75 

90 

125 

100 

225 

100 

75 

145 

85 

125 

225 

80 

119 

Sword  of  Sherwood  Forest  (Col) 

100 

100 

100 

100 

80 

80 

100 

94 

|j  3 Murderesses  (20th-Fox) 

90 

85 

120 

100 

100 

60 

85 

115 

45 

90 

100 

100 

100 

85 

91 

ff  Two-Way  Stretch  (Showcorp) 

130 

175 

175 

125 

175 

135 

125 

200 

155 

P Upstairs  and  Downstairs  (20th-Fox) 

90 

100 

150 

90 

125 

112 

i mmmmmmmmmmmmmmmmm 

mm 

TOP  HITS 

OF 

THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Exodus  (UA 

Omaha 


.450 


2.  Fanny  (WB) 

Chicago  255 

Boston  250 

New  York 225 


4.  Parent  Trap,  The 

Memphis  200 

Milwaukee  200 

Buffalo  175 


5.  Parrish  (WB) 

Memphis 


.200 


3.  A Raisin  in  the  Sun  (Col) 

Milwaukee  


...250 

mmm 


6.  Two-Way  Stretch  (Showcorp) 

Denver 175 


'Raisin'  Hikes  io  300 
As  Milwaukee  Stayer 

MILWAUKEE — Unbelievers  took  it  upon 
themselves  to  have  a looksee  at  the  turn- 
away  crowds  forming  at  the  neighborhood 
Times  Theatre  where  “A  Raisin  in  the 
Sun”  was  playing.  Over  at  the  Riverside, 
“The  Parent  Trap”  appeared  to  be  headed 
for  a bigger  gross  for  the  third  week  than 
the  second,  while  “Seven  Wonders  of  the 
World”  in  its  12th  week  still  was  holding 


up  very  well. 

(Average  Is  100) 

Downer — Two-Way  Stretch  (Showcorp),  2nd  wk.  180 
Palace — Seven  Wonders  of  the  World  (Cine- 
rama), 12th  wk 200 

Riverside — The  Parent  Trap  (BV),  2nd  wk.  ..  .150 

Strand — Exodus  (UA),  15th  wk 150 

Times — A Raisin  in  the  Sun  (Col),  2nd  wk 300 

Tower — Snow  White  and  the  Three  Stooges 

(20th-Fox),  2nd  wk 100 

Towne — The  Pleasure  of  His  Company  (Para)..  125 

Uptown — The  Big  Show  (20th-Fox) 100 

Warner — Porrish  (WB),  2nd  wk ....  1 50 

Wisconsin — By  Love  Possessed  (UA),  2nd  wk.  . . 90 


Aquatennial  Dampens 
Minneapolis  Grosses 

MINNEAPOLIS — Competition  from  the 
Minneapolis  Aquatennial  plus  the  lack  of 
new  offerings  evidently  helped  to  lower 
the  general  level  of  film  business.  Best 
showing  was  made  by  “Parrish”  in  its  third 
week  at  the  Uptown  Theatre  with  a big 
220  per  cent.  Runnerup  was  the  duo  at 
the  Avalon,  “The  Fast  Set”  and  “3  Murder- 
esses,” with  a good  180  per  cent.  Most 


other  product  did  just  soso. 

Avalon — The  Fast  Set  (SR);  3 Murderesses 

(20th-Fox),  2nd  wk 180 

Century — Windjammer  (Cinemiracle),  reissue, 

5th  wk 105 

Gopher — The  Ladies  Man  (Para),  3rd  wk 100 

Lyric — The  Pleasure  of  His  Company 

(Para),  4th  wk 80 

Mann — Fanny  (WB),  3rd  wk 125 

Orpheum — Two  Rode  Together  (Col),  2nd  wk.  90 
St.  Louis  Park — Saturday  Night  and  Sunday 

Morning  (Cont'l),  3rd  wk 90 

State — The  Parent  Trap  (BV),  3rd  wk 120 

Suburban  World — Two-Way  Stretch  (Showcorp), 

4th  wk 90 

Uptown — Parrish  (WB),  3rd  wk 220 

World — By  Love  Possessed  (UA),  3rd  wk 85 


‘Exodus'  Continues  Best 
Of  Omaha  First  Runs 

OMAHA — The  Admiral  Theatre  scored 
a 300  per  cent  for  the  third  week  of  “Exo- 
dus” to  head  a good  week  for  first  runs 
in  Omaha.  “Spartacus”  dipped  below  300 
for  the  first  time  in  seven  weeks  at  the 
Dundee  Theatre  and  all  others  were  above 
average.  The  Cooper  reported  a jump  in 


receipts  for  “This  Is  Cinerama”  in  its 
next-to-last  week  before  giving  way  to 
“South  Seas  Adventure.” 

Admiral — Exodus  (UA),  3rd  wk 300 

Cooper — This  Is  Cinerama  (Cinerama),  21st  wk.  175 

Dundee — Spartacus  (U-l),  7th  wk 280 

Omaha — Snow  White  and  the  Three  Stooges 

(20th-Fox)  100 

Orpheum — Parrish  (WB),  2nd  wk 100 

State — Morgan  the  Pirate  (MGM) 120 


Old  Organ  Sounds  Again 

TOLEDO — The  World,  de  luxe  neighbor- 
hood theatre,  reopened  June  29  under  the 
management  of  Luther  Jones  with  a bene- 
fit for  the  Kappa  Alpha  Psi  fraternity.  The 
theatre  organ,  unused  for  31  years,  and  the 
only  instrument  of  its  kind  remaining  in 
Toledo,  has  been  restored  and  on  the  open- 
ing night,  a 30-minute  program  of  organ 
music  preceded  the  film. 


“Francis  of  Assisi,”  a 20th-Fox  release, 
was  filmed  on  location  in  Assisi,  Italy. 


OMAHA 


Q,uy  Griffin,  exhibitor  at  Plattsmouth,  is 
not  going  to  let  a fire  put  him  out  of 
business.  Several  weeks  ago  a blaze  de- 
stroyed a half -block  section  of  the  business 
district  and  completely  demolished  his 
Cass  Theatre.  Griffin  also  owned  the  Ritz 
Theatre,  which  had  been  shuttered  for  sev- 
eral years.  Griffin  now  plans  to  remodel 
and  refurbish  the  old  Ritz,  according  to 
reports,  and  keep  movies  in  the  town  which 
is  about  ten  miles  from  Offutt  Air  Force 
base,  headquarters  of  the  Strategic  Air 
Command. 

Frank  Hollingsworth,  who  has  the  Holly 
Theatre  at  Beatrice,  received  word  of  a 
family  accident  in  California  that  might 
have  been  a major  tragedy.  Hollingsworth 
had  been  to  California  not  long  before  to 
visit  his  daughter  and  her  family  and  left 
his  car  with  them.  His  daughter  and  chil- 
dren were  parked  in  a filling  station  for 
service  when  two  trucks  apparently  were 
involved  in  a mishap  and  one  truck,  with- 
out a driver,  careened  into  the  station. 
The  Hollingsworth  car  was  badly  damaged 
but  his  daughter  and  children  escaped 
major  injury.  The  first  thing  Hollings- 
worth’s granddaughter  said  was,  “Mama, 
what  is  grandpa  going  to  say  about  the 
car?” 

Mona  Pace  of  the  Empress  Theatre  at 
Malvern  returned  from  an  extended  vaca- 
tion, but  with  a virus  infection  in  her 
eyes  . . . Helen  Christiansen,  20th-Fox,  has 
joined  the  water  ski  addicts  at  Lake 
Manawa  . . . Glenn  Slipper,  National  The- 
atre Supply  official  at  Kansas  City,  visited 
Paul  Fine  at  the  Omaha  office,  which 
Slipper  formerly  managed. 

Jack  Klingel,  city  manager  for  Cooper 
Foundation  Theatres,  was  busy  as  that 
proverbial  paperhanger  with  the  hives  re- 
cently when  handling  the  special  showing 
of  “South  Seas  Adventure”  and  its  public 
opening  the  following  night  at  the  Cooper 
Theatre.  The  latest  Cinerama  production 
followed  on  the  heels  of  a highly  success- 
ful run  of  nearly  a half  year  for  “This  Is 
Cinerama.” 

Howard  Burruss  of  the  Isis  Theatre  at 
Crete  returned  from  California  where  he 
visited  his  daughter  Jinx,  former  Miss 
Nebraska  . . . Ken  Moore  has  closed  his 
Logan  Theatre  at  Logan,  Iowa,  but  he  will 
reopen  in  September  . . . Harry  Dearmin  of 
the  RKO  Orpheum  Theatre  at  Marshall- 
town told  the  Buena  Vista  office  in  Omaha 
his  first  four-day  gross  for  “The  Parent 
Trap”  was  his  largest  in  two  years  and  he 
predicted  the  picture  would  top  “The  Ab- 
sent-Minded Professor,”  “One  Hundred  and 
One  Dalmatians”  and  “Psycho,”  his  pre- 
vious high  grossers. 

Herman  Gould,  member  of  a drive-in 
circuit,  was  a bit  perturbed  at  all  the 
presents  his  wife  was  buying  for  their 
grandson,  but  Herman  was  sorry  there 
weren’t  more  at  giving-out  time.  The 
chain’s  new  plush  Q-Twin  Drive-In  just 
opened  in  Southwest  Omaha  is  operating 
smoothly. 

Frank  Larson,  20th-Fox  manager  and 
general  chairman  for  the  Will  Rogers 
Memorial  Hospital  Fund  program  in  this 
area,  was  disappointed  at  the  exhibitor  re- 
sponse at  the  kickoff  meeting  held  in  the 


Fox  screening  room.  “We’ve  got  to  gene- 
rate more  steam,”  he  commented.  Don 
Shane,  Tristates  city  manager,  is  working 
for  more  outstate  support  . . . Tony  Good- 
man, 20th-Fox  salesman,  lost  his  cham- 
pionship flight  battle  to  Dick  Dykes  in  the 
City  Publinks  golf  tournament. 

George  Bonacci,  Film  Depot  shipper,  is 
showing  improvement  after  an  eye  opera- 
tion . . . Mary  Gamerl,  20th-Fox,  was  on  a 
vacation  . . . Henry  Saggau,  veteran  Deni- 
son, Iowa  exhibitor,  returned  from  a stay 
at  his  summer  home  at  Park  Rapids,  Minn. 
. . . Mr.  and  Mrs.  Dwight  Hanson,  exhibi- 
tors at  Rockwell  City,  Iowa,  combined  a 
booking  trip  with  a shopping  expedition. 

A heavy  turnout  of  exhibitors  was  on 
the  Row,  including  Iowans  Adrian  Muet- 
ing,  Pocahontas;  A1  Haals,  Harlan,  C.  D. 
Vickers,  Mapleton;  Howard  Brookings, 
Avoca;  Sam  Backer,  Harlan;  and  Nebras- 
kans Don  Campbell,  Central  City;  Howell 
Roberts,  Wahoo;  Jack  March,  Wayne;  Sid 
Metcalf,  Nebraska  City;  O.  E.  Dodds, 
Stromsburg;  Frank  Hollingsworth,  Bea- 
trice; Howard  Burrus,  Crete;  Jim  Raitt, 
Genoa;  Art  Sunde,  Papillion;  Max  Taylor, 
Weeping  Water;  Phil  Lannon,  West  Point, 
and  Clarence  Frasier,  Havelock. 


Upper  Midwest  Theatres 
Making  Improvements 

MINNEAPOLIS — Exhibitors  in  the  upper 
midwest  have  been  making  improvements 
to  their  theatres  with  more  planned. 

At  Rapid  City,  S.  D.,  Bert  Johnson  has 
redecorated  and  reseated  his  State  The- 
atre there.  Seats  were  installed  by  Minne- 
apolis Theatre  Supply  Co. 

Lyle  Carisch  redecorated,  remodeled  the 
front  and  the  concession  stand  and  re- 
seated the  Wayzata  Theatre  in  suburban 
Wayzata.  Minneapolis  Theatre  Supply  Co. 
also  furnished  the  seats. 

At  St.  Croix  Falls,  Wis.,  Ken  Pepper  re- 
modeled the  front  of  his  Auditorium 
Theatre. 

Frank  & Woempner  planned  a complete 
facelifting  and  redecorating  at  its  State 
in  Owatonna. 

Two  Minneapolis  neighborhood  theatres 
reportedly  are  planning  major  improve- 
ments— the  Boulevard,  operated  by  W.  R. 
Frank  jr.,  and  the  Heights,  operated  by  Bill 
Levy. 

Work  also  is  expected  to  start  soon  on 
the  remodeling  of  the  Suburban  World 
here,  operated  by  Ted  Mann. 


Sign  Eight- Year-Old  Twins 
For  Elvis  Presley  Film 

HOLLYWOOD  — Ending  a two-month 
search,  Gavin  and  Robin  Koon,  eight-year- 
old  twins,  have  been  signed  by  the  Mirisch 
Co.  to  appear  with  Elvis  Presley  in  “What 
a Wonderful  Life,”  a comedy  with  music 
currently  shooting  in  Crystal  River,  Fla. 

The  roles  mark  the  professional  bows 
of  the  lads,  who  become  the  central  figures 
in  a hilarious  custody  battle  between  the 
state  of  Florida  and  a pair  of  homesteaders, 
played  by  Presley  and  Arthur  O’Connell. 
David  Weisbart  is  producing  and  Gordon 
Douglas  directing  the  United  Artists 
release. 


BOXOFFICE  ::  July  24,  1961 


NC-1 


MINNEAPOLIS 


|^orthwest  Theatres  held  a monthly  board 
meeting  July  11  . . . Harris  Dudelson, 
Buena  Vista  district  manager,  was  in  . . . 
Miles  Carter,  assistant  head  shipper  at 
National  Screen  Service,  vacationed  in 
northern  Minnesota  . . . Lee  Campbell, 
booker  at  20th-Fox,  vacationed  in  Shreve- 
port, La.,  and  San  Antonio. 

LaVonne  E.  Huss  has  taken  over  opera- 
tion of  the  Lyric  Theatre  at  Faulkton, 
S.  D..  formerly  operated  by  her  husband 
Leo  . . . Fred  Deuth  closed  the  Lake  The- 
atre at  Heron  Lake,  and  J.  DuFault  closed 
the  Oak  at  Okalee  . . . Joe  Loeffler  of 
Lomac  Distributing  Co.  called  at  circuit  of- 
fices in  Milwaukee  . . . Harold  Schneider, 
office  manager  at  Paramount,  was  still  re- 
cuperating at  Swedish  Hospital  from  a 
heart  ailment. 

Exhibitors  on  the  Row:  Leo  Ross,  St. 


Cloud;  George  Becker,  manager  of  the 
Family  Theatre,  Faribault;  C.  F.  Sturwald, 
Huron,  S.  D.;  Joe  Mlinar,  Spring  Valley; 
Mickey  Justad,  Austin;  Howard  Under- 
wood, Brainerd;  John  Watters,  Fairmont; 
John  Bender,  Bemidji;  Paul  Perrizo,  Blue 
Earth  and  Winnebago,  and  Walt  Morris, 
Gonvick,  who  recently  returned  from  Port 
Charlotte,  Fla. 

A1  Bloom  has  joined  Greater  Amuse- 
ments, regional  trade  publication  . . . Mrs. 
Leo  Aved,  wife  of  the  operator  of  the 
Empress  Theatre  and  Navarre  Drive-In, 
has  been  recuperating  from  a heart  ail- 
ment . . . Independent  Film  Distributors 
will  distribute  “Not  Tonight,  Henry”  in  the 
territory,  according  to  Abbott  Swartz, 
manager. 

Sonja  Blagan,  who  was  picked  as  “Miss 
Tammy  of  the  Twin  Cities”  went  to  the 
national  finals  in  New  Orleans  held  in 
connection  with  the  world  premiere  of 
U-I’s  “Tammy  Tell  Me  True.”  She  made 
a big  impression  in  the  Crescent  City,  ac- 
cording to  Morrie  Steinman,  press  repre- 
sentative, who  has  been  handling 
“Tammy”  publicity  in  the  area.  Mary  Jo 
Tierney  of  KMSP-TV,  Twin  Cities,  accom- 
panied Miss  Blagan  to  New  Orleans. 

John  Field,  architect  son  of  Harold  Field, 
president  of  Pioneer  Theatres,  was  mar- 
ried in  Berkeley,  Calif.,  to  Carol  Hart.  John 
has  done  considerable  work  redesigning 
theatres,  including  several  in  the  Pioneer 
circuit  in  Iowa.  He  is  a resident  of  San 
Francisco.  Guests  at  the  wedding  in- 
cluded Harold  Field  and  his  wife  and 
another  son  Martin,  vice-president  of  the 
St.  Louis  Park  Theatre  Co.,  and  his  wife. 


H 

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HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.  Corona  68,  N.  Y. 


LEE  ARTOE  DeLUXE  SPEAKERS 

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LINCOLN 

Jrwin  Dubinsky’s  son  Sarge,  home  for  the 
summer  from  the  University  of  Chicago, 
made  $25  an  easy  way  and  gathered  some 
honors  at  the  same  time.  Sarge,  a camera 
hobbyist,  submitted  a photograph  which 
he  had  taken  in  a Chicago  drugstore  of  an 
elderly  gentleman  pondering  a milk  shake 
in  the  Lincoln  Journal’s  “People”  division 


P/ease 

sertcf  me 

□ 2 years  for  $5  □ 1 year  for  $3  □ 3 years  for  $7 

□ Remittance  Enclosed  □ Send  Invoice 

THEATRE 

STREET  ADDRESS 

TOWN ZONE STATE 

NAME POSITION 

THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 


of  its  annual  photo  contest.  Sarge  won 
first  prize — $25. 

Nebraska  legislators,  ending  their  longest 
session  on  record  July  8,  gave  unanimous 
(43-0)  approval  of  a bill  rewriting  Ne- 
braska’s laws  on  obscenity.  Gov.  Frank 
Morrison  has  signed  the  measure  which  re- 
vises the  state’s  early  day  obscenity  law 
. . . Robert  R.  Livingston  of  Lincoln,  Ne- 
brask  Theatre  Owners  Ass’n  president, 
and  wife  spent  the  week  of  July  10  vaca- 
tioning at  Estes  Park,  Colo. 

Before  too  many  more  shows  play  at  the 
State,  Manager  Bert  Cheevers  hopes  the 
theatre’s  new  marquee  will  be  up  and 
carrying  the  film  titles.  The  currently 
playing  “Exodus”  gave  the  State  an  excel- 
lent first  week  but  second  week  attendance 
fell  off,  Cheevers  said.  Bert  says  it  is  pos- 
sible “The  Parent  Trap”  will  be  transfer- 
red over  to  his  theatre  in  August  after  it 
plays  at  the  other  Nebraska  Theatres 
house — the  Varsity. 

Avis  Rutherford,  secretary  to  Bob  Living- 
ston, Nebraska  Theatre  Owners  Ass’n 
president,  is  dotting  her  summer  with 
some  short  trips — one  to  Kansas  City  and 
Excelsior  Springs,  and  another  to  Colorado 
Springs  . . . Henry  Zieg,  the  state’s  oldest 
employe  and  regular  afternoon  doorman, 
is  vacationing  by  seeing  Nebraska  with 
Mrs.  Zieg.  Henry,  in  his  70s,  won’t  get  back 
from  his  earned  three-week  vacation  until 
the  end  of  July. 

Walt  Jancke  of  the  Varsity  is  chairman 
of  the  Lincoln  Chamber  of  Commerce’s 
publicity  committee  which  has  had  its  pro- 
posed five-year  promotion  program  ap- 
proved by  the  chamber  officials.  The  idea 
back  of  the  plan  is  to  sell  Lincoln  first  to 
Lincolnites,  then  to  the  trade  area,  the 
state  and  the  midwest  region.  Through 
meetings  with  such  groups  as  hotel  men, 
restaurant  owners,  etc.,  the  promotion 
then  would  extend  beyond  city  limits.  A 
special  tool  to  sell  Lincoln  is  an  “ABC’s 
of  Lincoln”  book  which  depicts  in  words, 
pictures  and  maps  the  attractions  of  the 
city  to  residents,  tourists  and  new  business. 

Owner  Jablanow  Flies 
In  to  His  Drive-Ins 

ST.  LOUIS — What  better  way  to  see  at 
a glance  how  a drive-in’s  business  is  than 
to  pilot  a plane  over  the  territory  as 
St.  Louis’  flying  exhibitor  Louis  Jablanow 
of  Mid-America  Drive-Ins  does  regularly. 

Actually  Jablanow  uses  his  plane  mostly 
for  fast  transportation  when  he  wants  to 
visit  managers  of  the  four  Mid-America 
airers  in  Illinois — the  Capri  at  Woodriver; 
Bel-Air  at  Granite  City  and  Shop  City  and 
Falcon,  East  St.  Louis.  When  he  visits 
these  drive-ins  he  flies  to  Alton  and  is 
met  by  one  of  the  managers. 

Jablanow  has  a Commanche  180.  He 
says,  “I  enjoy  it  immensely.  It’s  a marvel- 
ous hobby  and  I have  a lot  of  fun  flying.” 
He  began  flying  regularly  about  six 
months  ago.  Mid-America  also  has  the 
Holiday  and  Thunderbird  drive-ins  in  St. 
Louis  and  the  Plaza  Drive-In,  St.  Charles. 

“Recently  I’ve  been  flying  to  out-of- 
town  locations  looking  for  new  drive-in 
possibilities,”  Jablanow  said.  He  usually 
flies  to  his  Illinois  theatres  once  or  twice  a 
week. 


A comic  book  on  “Tammy  Tell  Me  True” 
is  being  released  with  the  U-I  picture. 


NC-2 


BOXOFFICE  ::  July  24,  1961 


5^  * /l\  • rfv^r- — *•• 


I^OULCS  0F  m 


DIVERSE! 


TAJiamlBam!  Here  come  the  13  fabulous,  hilanous  miracles  of.. 


N,  \i  S 

N 1 V 


DUEL  0' 1W 


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aiakazam 

"a  THE  GREAT! 

//A  FULL-LENGTH  CARTOON  FEATURE  m COLOR 


STARRING  THE  VOICES  OF 


KSBEi 


I FRANKIE  AVALON  • DODIE  STEVENS  • JONATHAN  WINTERS 
I ARNOLD  STANG  - STERLING  HOLLOWAY  • »« t,  LES  BAXTER 

HI.  an  AMERICAN-INTERNATIONAL  picture  • atoei  production 


• • ★ 


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NOW  AVAILABLE  FOR  BOOKING 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MILWAUKEE 

ED  GAVIN 

212  West  Wisconsin  Ave. 
MILWAUKEE  3,  WIS. 


AMERICAN  INTERNATIONAL  PICTURES 
OF  NEBRASKA  & IOWA 

MEYER  L.  STERN 
1508  Davenport  Street 
OMAHA.  NEBRASKA 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MINNEAPOLIS 

BERNARD  McCARTHY 
74  Glenwood  Avenue  North 
MINNEAPOLIS  3,  MINN. 


MILWAUKEE 


p^n  exhibitor  attempt  led  by  the  Allied 
Theatre  Owners  of  Wisconsin  to  win 
exemption  for  theatres  in  a 3 per  cent 
sales  tax  bill  failed  in  committee.  Exhibi- 
tor representatives  were  on  hand  to  make 
the  plea,  and  a bushel  of  protesting  letters 
was  submitted.  However,  there’s  still  a 
chance  since  another  discussion  is 
scheduled. 

Ben  Marcus’  Big  Boy  restaurants  got 
some  important  promotion  when  the  “Ken- 
tucky Colonel”  came  in.  Ben’s  restaurants 
feature  “Kentucky  fried  chicken,”  and  the 
Colonel,  originator  of  the  process,  was  here 
to  acquaint  the  public  on  the  matter,  of- 
fering via  the  newspapers,  radio  and  TV,  a 
free  snack  and  some  recipes  to  all  comers. 
Marcus  heads  the  Marcus  theatre  circuit. 

Louis  Orlove,  publicist  for  20th  Fox,  was 
working  with  Joe  Reynolds,  manager  of  the 
Towne  Theatre  on  “Francis  of  Assisi.”  Pre- 
views were  held  July  14  and  15  at  the 


8 Quick  Service 

Isn’t  Just  A Slogan  With  Filmack 
It’s  A Tradition  - For  Best  Service 
Send  Filmack  Your  Next  Order  For 

Special  "Trailer A 


1327  S.  Wabash  Ell  A F I# 

Chicago,  Illinois  F I L IYI  UK.  V 1% 


Towne  for  members  of  the  clergy,  press, 
radio  and  TV  . . . More  than  10,000  bumper 
strips  have  been  distributed  free  to  ex- 
hibitors who  write  in  for  them  on  their  own 
letterheads.  Lorraine  Carbons  says  there 
is  still  a supply  on  hand.  The  strips  read: 
“RELAX  AND  ENJOY  A MOVIE  AT 
YOUR  FAVORITE  THEATRE,”  and 
“LORRAINE  ARC  CARBONS  CO.  REC- 
OMMENDS THAT  YOU  SEE  A MOVIE 
TONIGHT.”  “There  are  no  strings  at- 
tached,” said  Edward  Lachman,  president 
of  Lorraine  Carbons. 

Johnny  Mednikow,  manager  for  National 
Screen  Service  here  for  many  years  who 
retired  and  moved  to  Miami  Beach,  was 
here  for  a couple  of  weeks  on  a visit.  He 
made  his  headquarters  at  Allied  and  the 
Variety  Club  office,  just  across  the  street. 
And  if  you  don’t  find  him  there,  head  for 
the  Showmen’s  Table  at  the  Schroeder 
Hotel,  where  they  congregate  every  day  for 
lunch.  Where  the  boys  bring  their  own 
cheese,  salami,  or  you  name  it.  The  wait- 
ress even  puts  it  on  ice  for  ’em. 

Gordon  MacRae,  star  of  stage  and 
screen,  is  scheduled  to  sing  Saturday  (29), 
for  the  Music  Under  the  Stars  concert  at 
Washington  Park.  He  will  replace  Rise 
Stevens  who  is  in  Europe  and  unable  to 
appear  for  the  date. 

Former  Milwaukeean  Charles  Hacker  was 
in  town  making  the  rounds.  He  is  an  of- 
ficial with  Radio  City,  New  York  . . . Pat 
Halloran’s  wife  was  in  a hospital  for  sur- 


gery . . . Ivary  Barron,  Warner,  returned 
from  a fishing  trip  . . . Herb  Copeland, 
SW,  headed  for  New  York  . . . Mrs.  A1 
Zaidens  was  visiting  son  Earl  in  New  York. 
Earl  is  an  acting  agent  . . . Bud  Rose, 
Allied  Artists,  while  stopping  at  the  Edge- 
water  Beach  Hotel  in  Chicago,  met  Mae 
West,  Steve  Allen  and  Jayne  Meadows. 
Says  he  and  Miss  West  had  a nice  little 
chat  about  the  “good  old  days.” 

Mamula  Succeeds  Rand 
As  Para.  Publicity  Mgr 

NEW  YORK — Nicholas  Mamula  will 
succeed  Harold  Rand  as  publicity  manager 
of  Paramount  Pic- 
tures on  August  1. 
Rand  has  resigned  to 
form  his  own  public 
relations  firm. 

Mamula  will  make 
his  headquarters  in 
New  York  and  Saul 
Cooper  will  continue 
as  assistant  publicity 
manager. 

Mamula  has  re- 
signed as  director  of 
Nicholas  Mamula  informational  serv- 
ices in  the  New  York 
office  of  Campbell-Ewald  Co.,  advertising 
agency,  to  accept  the  Paramount  post.  He 
previously  was  eastern  publicity  manager 
for  David  O.  Selznick  Enterprises  and  also 
headed  New  York  publicity  for  United 
Artists. 


A reception  was  given  in  Tel-Aviv  honor- 
ing Otto  Preminger  following  the  first 
showing  of  “Exodus.” 


JiWANTEO 

Hours:  Unlimited  * Week:  Full  7 Days 

Calls  made  on  the  Man  Who  Buys  when  he's  in  his  mellowest  mood.  It  makes 
your  selling  very  simple:  He  wants  to  buy.  You  want  to  sell.  So  you  get  to- 
gether and  make  a deal.  You  make  many  deals  as  the  days  go  by  . . . NOW 
is  a good  time  to  . . . 


BOXOFFICE  . . . 


to 


TELL 


YOUR 

STORY 


and  SELL 


YOUR  PRODUCT 
OR  SERVICE 


DISPLAY  and  CLASSIFIED  Advertising 


NC-4 


BOXOFFICE  ::  July  24,  1961 


>ntcii 

-vV 


• ADLINES  & EXPLOITI  PS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE 


Stick  to  Tradition  When  Promoting 
Wedding  on  Stage  for  Pleasure' 


The  stage  wedding  is  one  theatre  pro- 
motion where  fresh  ideas  and  cutting  cor- 
ners positively  do  not  pay.  Let  tradition  be 
the  guide!  Follow  the  age-honored  for- 
mula. Let  there  be  romantic  music,  even  a 
soloist;  pretty  formats  for  the  principals; 
a clergyman  in  cassock  and  surplice,  if 
possible;  candelabras  and  altar,  and  a re- 
ception with  punch  and  cake.  Preserve  the 
beauty,  the  sacramental  tone  of  the  mar- 
riage ceremony. 

These  tips,  timely  for  exhibitors  planning 
campaigns  for  “The  Pleasure  of  His  Com- 
pany,” are  suggested  by  the  stage  wedding 
promoted  by  Robert  Goodfriend,  advertis- 
ing manager  for  Durwood  Theatres  of 
Kansas  City;  Willis  Pettigrew  and  Matt 
Plunkett,  Durwood  managers,  and  Jane 
White,  a member  of  Goodfriend’s  staff.  The 
ceremony  was  held  at  an  invitational  pre- 
view of  “Pleasure”  at  the  Empire. 

The  marriage  of  Dian  Christine  Raisbeck 
and  Frank  Eaton  of  nearby  Independence 
at  the  Empire  was  beautifully  arranged 
down  to  the  last  detail  before  an  audience 
of  approximately  1,000  civic  leaders,  news- 
paper and  radio -TV  personnel  and  trade 
representatives,  and  established  a fine 
word-of-mouth  sendoff  for  the  Debbie  Rey- 
nolds— Fred  Astaire  romantic  comedy. 

A “how  to  do  it”  report  comes  from 
Goodfriend’s  Durw'ood  staff  as  follows: 

When  it  was  learned  that  a replica  of 
Debbie  Reynolds’  wedding  gown  from 
“The  Pleasure  of  His  Company”  was  avail- 
able for  exploitation  purposes,  we  decided 
to  try  to  find  a prospective  bride  to  wear 
the  gown  in  a wedding  to  be  performed  at 
the  Empire  Theatre,  the  ceremony  to  be  fol- 
lowed by  a screening  of  the  movie,  then 
followed  by  a reception  in  the  lobby. 

2 Contacted  local  radio  stations  for  spon- 
sorship of  a contest  in  which  couples 
planning  on  getting  married  could  enter 
by  writing,  in  25  words  or  less,  the  followup 
on  “I  would  like  to  have  the  pleasure  of 
your  company  at  my  wedding  because  . . .” 
Radio  station  WHB  liked  the  idea,  and 
agreed  to  sponsor  the  contest  June  10-17. 
All  entries  had  to  be  postmarked  by  mid- 
night, June  17,  to  be  considered. 


0 Work  was  then  started  on  prizes  for  the 
winner  of  the  contest — the  wedding, 
reception  and  honeymoon.  In  exchange 
for  daily  mention  on  WHB,  plus  listing  in 
four  newspaper  ads,  on  trailers  plugging 
the  contest  run  four  times  a day  in  both 


the  Empire  and  Roxy  theatres  for  14  days, 
and  on  theatre  displays,  these  firms 
donated  the  following: 

United  Airlines — Four-day  all-expense  honeymoon 
to  the  Stardust  Hotel  in  Las  Vegas. 

Helzberg's — Wedding  rings. 

Chandler's  Flowers — Floral  arrangements. 

Cake  Box  Bakers — Wedding  cake  for  200. 

DeCloud  Portrait  Studio — Pictures. 

Muehlebach  Hotel — Bridal  suite  and  honeymoon 
breakfast. 

Sir  Knight  Formal  Wear — Attire  for  bridegroom 
and  best  man. 

Greenlease  Motor  Co. — Cadillac  convertible  to  take 
winning  couple  around  to  stores,  to  theatre,  hotel, 
etc. 

Abbey  Rents — Formal  catered  wedding  reception 
in  the  Empire's  beautiful  lobby. 

Bridal  Shop — Brides's  attendants'  gowns. 

Halls — Chest  of  silver. 

Coach  House — Bride's  travel  ensemble. 

Spencer  Printing  Shop — Wedding  invitations. 

WHB — Transistor  radio. 

^ The  entries  were  evaluated  by  the  WHB 
and  Durwood  management.  The  indi- 
viduals submitting  the  top  five  were 
phoned  and  asked  to  appear  for  interviews 
with  their  prospective  wives  or  husbands 
before  WHB  and  Durwood  officials.  (This 
was  done  Monday  evening,  June  19.)  In 
interviewing  the  couples,  it  was  made  cer- 
tain that  they  understood  what  the  winner 
of  the  contest  must  do  in  order  to  win  the 
all-expense-paid  wedding  and  honeymoon 
— be  married  before  an  audience  of  1,000 
guests  of  the  theatre,  accept  the  gifts  of- 
fered, be  married  on  the  night  we  had  al- 
ready established,  June  26,  etc.  The  couple 
selected  were  contacted  by  phone  the  eve- 
ning of  the  interview. 

g The  rest  of  the  week  the  couple  was 
taken  all  over  town  in  a Cadillac  se- 
lecting rings,  gowns,  licenses,  etc.,  plus  a 
wedding  rehearsal  at  the  theatre.  A mem- 
ber of  the  Durwood  staff  accompanied 
them  for  all  appointments. 

0 Press  releases  were  sent  to  all  media — 
trade  publications,  radio,  TV,  news- 
paper, etc.,  as  soon  as  a winner  was  selected. 

y Night  of  wedding — ceremony,  screen- 
ing, reception  went  according  to  plans. 
Couple  taken  to  Muehlebach  Hotel  that 
night  and  picked  up  next  morning  and 
taken  to  airport. 

g Following  week,  bride’s  gown  was  dis- 
played in  Macy’s  window  as  a followup 
on  second  week  of  picture. 

Invitations  to  the  wedding,  screening  and 
reception  were  sent  to  the  Durwoods’  own 
mailing  list,  around  1,000.  The  couple 
limited  their  guest  list  to  100. 


The  Durwood  brothers  Stanley  and  Richard  extend 
toasts  to  Frank  Eaton  and  his  bride  at  a reception 
in  the  Empire  Theatre  lobby,  following  their  mar- 
riage on  the  Empire  stage  just  prior  to  an  invita- 
tional preview  of  “Pleasure  of  His  Company." 


Campaign  for  'Kampf' 
Centers  on  Schools 

In  a “long-range,  far-reaching”  cam- 
paign on  “Mein  Kampf,”  Manager  Arnold 
Gates  of  Loew’s  Stillman  Theatre  in  Cleve- 
land bore  down  heavily  on  junior  and 
senior  high  schools  and  colleges  by  means 
of  four-speaker  soundtruck  broadcasting 
taped  recordings  of  Hitler’s  voice.  Theatre 
and  playdate  signs  were  prominent. 

As  each  school  in  the  Cleveland  metro- 
politan area  was  covered,  the  driver  and 
assistant  passed  out  giant-sized  heralds  to 
students. 

The  school  coverage  was  backed  up  by 
recommendations  to  students  obtained 
through  the  school  board  and  history 
teachers  following  a special  screening  for 
this  group.  Class  dismissal  was  permitted 
for  special  morning  shows  for  school 
groups. 

Numerous  school  groups  availed  them- 
selves of  the  privilege. 


Trading  Stamps  at  Theatre 

In  what  is  believed  to  be  first  such  acti- 
vity in  the  New  England  territory,  Richard 
Beebe,  operator  of  the  Phillips  Theatre  in 
Springfield,  Mass.,  is  distributing  Top 
Value  trading  stamps  to  patrons,  both  at 
the  boxoffice  and  at  the  concession  stand. 
Each  adult  purchasing  a ticket — regardless 
of  admission  price — receives  ten  stamps. 
Stamps  are  dispensed  at  the  concession 
stand  on  the  basis  of  one  stamp  for  each 
ten  cents  of  the  purchase. 


BOXOFFICE  Showmctndiser  ;;  July  24,  1961 


— 117  — 


1 


i 


El  Paso  Showman  Goes 
Hawaiian  for  'Gidget' 


Imagination,  Know-How  Better  Than  Money 


Imagination  and  know-how  with  tools  are  worth  more  than  money  in  many  types  of  showmanship.  Here 
are  two  interesting  examples  from  Pittman  Theatres  of  Louisiana.  At  left,  staffers  of  the  Fox  Theatres, 
in  Sulphur,  La.,  dressed  in  service  uniforms,  are  standing  beside  a giant  guitar  constructed  by  Manager 
Willard  Smith  and  painted  red,  white  and  blue,  with  copy  on  "G.  I.  Blues."  Smith  wore  Army  tan  ODs; 
staffers  had  outfits  from  the  Marines,  Air  Force  and  Navy.  At  right,  is  some  of  the  handiwork  of  Joe 
Carlock,  who  manages  Pittman's  Pitt  Theatre  in  Lake  Charles.  The  merry-go-round,  two-horse  size,  was 
a do-it-yourself  project  in  behalf  of  "The  Big  Show,"  and  was  hand  operated.  Carlock  also  put  on  a 
clown's  outfit  and  made  the  playgrounds  and  TV,  giving  out  candy. 


Old  Pay  Day  Gag  Hot  With  New  Generation 

& & # # # 

Here  s Coloring  Contest  With  New  Switch 


Manager  Jack  Mercer  brought  back  one 
of  the  oldest  gags  on  record  at  a recent 
Saturday  matinee  at  the  Benner  Theatre  in 
the  Philadelphia  area.  Cinema-Scoop,  the 
new  Ellis  circuit  bulletin  for  managers,  re- 
ports Mercer  introduced  Pay  Day  to  a 
whole  new  crop  of  Kiddy  show  patrons, 
most  of  whom  had  never  heard  of  the 
stunt.  Once  the  kids  caught  on  how  it 
worked,  it  spread  like  wildfire.  Mercer 
used  only  $5.50  in  the  envelopes  in 
amounts  from  one  cent  to  one  buck.  The 
kid  who  got  the  big  one  ran  all  around  the 
auditorium  showing  it  to  all  the  others, 
thereby  establishing  the  gimmick  for 


Both  Misty  and  Misty  II  shied  away  from  the 
limelight  at  the  world  premiere  of  "Misty"  at 
the  Island  Theatre  in  Chincoteague,  Va.  Hold- 
ing the  two  ponies  is  author  Marguerite  Henry, 
from  whose  books  about  the  wild  ponies  of  the 
island,  producer  Robert  Radnitz  based  his  new 
picture.  Highlighting  the  premiere  celebration 
was  the  presentation  of  Misty  II  to  Caroline 
Kennedy,  daughter  of  the  President. 


future  weeks. 

Mercer  used  stage  announcements  a 
week  in  advance  and  an  extra  line  in  his 
matinee  ads  in  the  Philadelphia  Bulletin 
and  Inquirer. 

Combined  with  “Cimarron,”  Pay  Day 
drew  an  above  average  boxoffice,  and  will 
be  used  indefinitely. 


In  a cooperative  effort  to  cash  in  on  the 
expected  kid  appeal  of  “The  Alamo”  at  the 
Crest,  Admiral,  Castor  and  Renel  theatres 
of  the  Ellis  circuit  in  the  Philadelphia 
area,  an  “Alamo”  coloring  contest  herald 
with  a new  switch  was  distributed.  The 
approximately  10xl4-inch  herald  head- 
lined an  offering  of  “Big  Prizes.” 

The  switch  was  that  it  was  given  to  the 
children  on  the  Saturday  they  saw  the 
picture,  with  instructions  to  bring  back 
their  entries  the  following  week  for  win- 
ners to  be  announced  the  third  week.  This 
made  for  continuing  interest.  It  carried  a 
coupon  for  name,  address,  age  and  favorite 
stars.  The  latter  were  filed  for  use  in  mail- 
ing list  and  future  bookings.  The  idea  of 
trying  to  find  out  just  what  the  kids  would 
like  to  see  is  a good  one,  and  this  effort 
should  be  made  more  often.  All  managers 
— Abe  Zayon,  Fred  Fortunato,  Danny 
Cohen  and  Harry  Gantz  reported  great 
interest  in  the  contest. 


A part  of  the  campaign  developed  by 
U-I  publicists  for  the  opening  of  “The 
Grass  Is  Greener”  at  the  Astor  and  Trans- 
Lux  52nd  Street  theatres  in  New  York  at 
Christmastime  was  a tieup  with  the  Sayre 
Woods  South  real  estate  development. 
Sayre  Woods  featured  the  film  and  its 
stars  in  large  ads  in  New  York  City  and 
Newark,  N.  J.,  announcing  a special  con- 
test for  expense-paid  vacations  for  two  in 
Jamaica.  Ads  capitalized  on  the  title  . . . 
"Follow  the  turnpike  to  where  the  ‘Grass 
Is  Greener’.” 


Not  all  motion  pictures  contain  the  po- 
tential of  a successful  advertising  cam- 
paign for  every  manager,  but  Albert  G. 
Miledi  found  “Gidget  Goes  Hawaiian,” 
which  played  to  a holdover  engagement  at 
the  State  Theatre  in  El  Paso,  Tex.,  was 
such  a film  for  him.  Together  with  Glen 
Randel,  of  KROD-TV,  the  Texas-size  ex- 
ploitation went  into  high  gear. 

Weeks  in  advance,  Miledi  contracted 
with  Orchids  of  Hawaii,  a New  York  firm, 
to  supply  all  the  essentials  to  “go  Hawai- 
ian,” including  genuine  imported  grass 
skirts  and  native  leis.  The  costuming  was 
flameproofed,  and  Miledi  remarked  at  the 
inexpensiveness  of  the  garb,  mentioning 
the  fact  that  the  skirts  cost  only  $1.50 
apiece. 

A NAUTICAL  LOBBY 

For  the  festive  opening,  the  State’s  lobby 
and  boxoffice  were  gaily  decorated  with 
fish  nets,  to  which  numerous  rainbow- 
colored  cardboard  fish  cutouts  were  at- 
tached. Leis  and  other  paraphernalia  em- 
phasizing a nautical  wonderland,  also  was 
employed  to  sell  the  Columbia  picture. 
Prior  to  and  during  the  film’s  stay,  per- 
sonnel wore  costuming  becoming  to  both 
Hawaii  and  the  picture. 

From  this  point  the  campaign  shifted  to 
KROD-TV  and  Glen  Randel.  He  arranged 
with  the  swank  Hilton  Inn  at  the  airport 
for  the  exclusive  use  of  the  popular  Sky- 
riders  Club  on  the  evening  preceding  the 
opening  of  “Gidget  Goes  Hawaiian.”  Spot 
announcements,  together  with  stills  from 
the  film,  urged  the  TV  audience  to  par- 
ticipate in  a citywide  contest  to  name  a 
winner  for  a luau  at  the  Skyriders  Club. 

LUAU  AT  LOCAL  CLUB 

The  requirements  were  simple — all  that 
was  necessary  was  the  listener’s  name,  ad- 
dress and  telephone  number  on  a postal 
card  and  then  mailed  to  KROD.  The  draw- 
ing provided  for  the  winner  to  invite  20 
guests  of  their  choosing,  to  a real  Hawai- 
ian luau.  The  Skyrider’s  Club  was  de- 
corated in  Hawaiian  motif  for  the  occa- 
sion. Mrs.  Ethel  W.  Monk,  fourth  grade 
teacher  at  Lone  Star  School  in  nearby 
Canutillo,  was  the  winner.  The  publicity 
provided  an  additional  injection  in  Man- 
ager Miledi’s  campaign  for;  on  that  date, 
June  14th,  was  also  Mr.  and  Mrs.  David 
Monk’s  34th  wedding  anniversary.  This 
proved  to  be  the  highlight  of  the  entire 
campaign.  The  El  Paso  Times  carried  a 
flattering  story,  together  with  photos,  of 
their  “night  on  the  town.” 

Frank  Lynn,  of  the  S.  H.  Kress  & Com- 
pany’s downtown  store  cooperated,  as  he 
usually  does,  by  offering  his  best  display 
window  for  standard  National  Screen  Serv- 
ice lithos.  Everything,  but  everything,  per- 
taining to  the  seas  beneath  was  on  dis- 
play in  the  window  and  throughout  the 
store.  The  huge  96-stool  L-shaped  lunch 
counter,  with  every  waitress  attired  in 
Hawaiian  garb,  served  its  customers  with 
a Hawaiian  pineapple  sundae — for  the  low, 
low  price  of  19  cents.  The  sales  persons 
also  wore  either  orchids  or  flowers  in  their 
hair.  NSS  40x  60’s  were  placed  at  stra- 
tegic locations. 


2 


— 118  — 


BOXOFFICE  Showmandiser  ::  July  24,  1961 


Red  Light  Contest  on  Air 
In  New  York  (or  Edge 


Radio  station  WINS  in  New  York  ran  an 
unusual  contest  keyed  to  the  flashing  red 
light  in  the  lobbies  of  the  Victoria  and 
Trans-Lux  85th  Street  theatres,  sym- 
bolizing the  suspense  of  “The  Naked  Edge,” 
which  opened  in  both  theatres.  The  radio 
station  placed  flashing  red  lights  at  dif- 
ferent locations  around  the  city  the  day 
prior  to  opening,  and  announced  clues  on 
the  air. 

The  first  person  to  find  a light  redeemed 
it  at  the  Victoria  Theatre  for  four  passes. 

Red  lights  flashed  in  the  lobbies  of  the 
Victoria  and  Trans-Lux  85th  Street  the- 
atres during  the  last  13  minutes  of  each 
showing  of  the  film  as  a warning  that  no 
one  would  be  seated  during  the  suspense - 
filled  climax. 

A COUNT-DOWN,  TOO 

In  addition,  special  count-down  records 
of  a sound  adaptation  of  the  light  were 
used  to  notify  the  waiting  patrons  of  the 
remaining  time  until  they  could  be  seated. 
Variations  of  the  suspense  light  were  also 
employed  in  newspaper,  radio  and  tele- 
vision advertisements  and  in  teaser  and 
regular  trailers. 

The  lights  and  records  have  proved  to  be 
excellent  attention-getters,  said  James  R. 
Velde,  United  Artists  general  sales  man- 
ager, and  Fred  Goldberg,  executive  director 
of  advertising-publicity  and  exploitation. 

The  suspense  campaign  also  was  used  for 
the  opening  of  “The  Naked  Edge”  at  the 
Music  Hall  Theatre  in  San  Juan,  Puerto 
Rico. 

Swarms  of  pedestrians  have  stopped  to 
study  the  devices  and  then  proceeded  into 
all  three  theatres  to  see  the  film,  they 
reported. 

SAY  CAMPAIGN  WORKS 

“We  believe,”  they  stated,  “that  the 
extraordinary  grosses  registered  at  the 
Victoria  on  Broadway,  the  Trans-Lux  85th 
on  New  York’s  East  Side  and  the  Music 
Hall  in  San  Juan  are  in  a large  measure 
due  to  the  attention-getting  qualities  of 
the  suspense  campaign  and  prove  that  the 
campaign  does  work  in  divergent  situa- 
tions. We  are  also  convinced  that  the  New 
York  and  Puerto  Rico  success  stories  can 
be  duplicated  in  every  theatre  in  the  United 
States  and  overseas,  where  the  campaign  is 
fully  employed.” 

Velde  and  Goldberg  also  cited  mail  re- 
ceived at  the  UA  home  office  as  evidence 
of  exhibitor  enthusiasm  over  the  cam- 
paign. The  letters  were  received  from  ex- 
hibitors who  attended  UA’s  “living  press- 
book”  demonstrations  in  12  cities  in  the 
U.  S.  and  Canada. 

Typical  of  the  unusual  exhibitor  re- 
sponse were  the  following: 

Raymond  Willie,  Interstate  circuit,  Dal- 
las: “This  method  of  keynoting  the  cam- 
paign for  this  excellent  picture  is  show- 
manship at  its  best  and  it  goes  without 
saying  that  all  of  us  at  Interstate  are 
really  excited  and  anxious  to  put  into 
effect  the  many  elements  of  the  suggested 
format.” 

M.  B.  Smith,  Commonwealth  Theatres, 
Kansas  City:  “I  was  thoroughly  impressed 


with  the  time,  the  intelligence  and  basic 
ideas  being  employed  in  the  selling  of  the 
picture.  It  bubbles  with  honest  showman- 
ship.” 

Arthur  Howard,  Affiliated  Theatres, 
Boston:  “We  heartily  agree  that  if  the 
local  managers  will  follow  through  in  all 
detail,  it  should  increase  the  potential 
gross  of  this  picture  immeasurably.” 

Paul  Kessler,  Rifkin  Drive-In  Theatres, 
Boston:  “I  can  assure  you  I will  use  the 
same  theme  as  closely  as  possible  to  sell 
our  patrons.  I want  to  thank  you  for 
bringing  something  unusual  into  the  ordi- 
nary atmosphere  of  advertising.” 

Henri  Schwartzberg,  American  Theatres 
Corp.,  Boston:  “Your  positive  approach  in 
selling  this  picture  as  an  outstanding  show 
that  must  be  seen,  cannot  help  but  add 
tremendously  to  the  potential  of  this 
picture.” 

Debs  Hayle,  Jefferson  Amusement  Co., 
Dallas:  “We  are  going  to  follow  this  cam- 
paign throughout  our  circuit  as  it  was  pre- 
sented to  us  and  I am  sure  the  results  will 
be  very  gratifying.” 


Friendly  Night  Club  Ad 
On  Theatre  Screen  Free 

When  actress  Jane  Russell  was  starring 
at  the  beautiful  La  Fiesta  theatre  restau- 
rant in  Juarez,  owned  an  operated  by  Efrem 
Valle,  Bill  T.  Bohling,  manager  for  the 
Trans-Texas  Capri  Theatre  in  El  Paso, 
Tex.,  ran  a teaser  trailer  on  his  screen 
advertising  Miss  Russell’s  appearance  at 
the  popular  nitery  south  of  the  border, 
patronized  by  entertainment-seeking  resi- 
dents of  both  El  Paso  and  nearby  com- 
munities. Bohling  explained: 

“A  good  many  managers,  all  over  the 
country,  are  continuously  asking  the  serv- 
ices of  merchants  and  other  specialized 
craftsmen  for  something  free  in  connection 
with  our  industry’s  varied  promotions.  In 
some  spots  it  becomes  a habit — a sore  spot 
— until  merchants  look  upon  the  theatre 
managers  as  little  more  than  beggars.  I 
wonder,  yes  right  here  in  El  Paso,  how 
many  of  us  would  donate  free  lobby  space  to 
the  White  House  (department  store)  for  a 
luggage  display,  or  anything  else?  The 
time  has  long  been  due  to  ask  merchants 
what  we,  as  theatre  managers,  can  do  for 
them.” 

“I  enjoy  my  relationship  with  those  boys 
across  the  river  at  the  La  Fiesta  because 
many  times  they  have  placed  my  adver- 
tising standees  in  their  house  of  business. 
It’s  a mutual  admiration!” 

Lingerie  Tieup  Includes 
Contest  for  'Sunset' 

Universal  has  arranged  a national  tieup 
with  Movie  Star  Lingerie,  built  around  a 
new  color,  sunset  gold,  inspired  by  “The 
Last  Sunset”  and  its  theme  song,  “Pretty 
Little  Girl  in  a Yellow  Dress.”  Participating 
department  store  outlets  of  the  lingerie  in 
15  cities  are  featuring  a tiein  whereby  en- 
trants are  asked  to  write  in  and  describe 
their  “best  romantic  sunset.” 


A sign  in  the  lobby  of  the  Radisson  Hotel,  Minne- 
apolis, was  used  by  F.  A.  "Bud”  Wiggins,  manager 
of  the  Lyric  Theatre  there,  for  "The  Trapp  Family." 
In  addition  Wiggins  sent  letters  to  all  clergymen 
asking  them  to  recommend  the  picture  in  their 
bulletins  and  announce  the  showing  from  their  pul- 
pits. He  also  enclosed  heralds  for  posting  on  church 
bulletin  boards.  Other  tieups  included  a large  win- 
dow display  at  Melody  Music  City,  record  store,  and 
plugs  on  menus  of  restaurants. 


Leo  Young,  manager  of  the  Orpheum  Theatre  at 
Sioux  City,  Iowa,  showed  his  showmanship  savvy  by 
concocting  an  arresting  display  for  "Black  Sun- 
day." His  layout  won  first  prize  in  a contest 
sponsored  by  Meyer  Stern,  head  of  the  American 
International  Pictures  at  Omaha,  for  the  Iowa, 
Nebraska  and  southern  South  Dakota  territory. 


Jerry  Baker,  managing  director  of  RKO  Keiths  The- 
atre in  Washington,  is  seen  congratulating  the 
"werewolf,"  who  was  selected  from  among  more 
than  70  applicants  to  serve  in  a touring  street  pro- 
motion for  the  chiller-thriller  combination  of  "Curse 
of  the  Werewolf"  and  "Shadow  of  the  Cat."  Making 
up  the  applicant  for  his  grewsome  role  is  Guy 
Frederick,  makeup  artist,  in  an  improvised  studio  in 
front  of  Keiths.  A girl  was  dressed  in  a black 
leotard  outfit  and  black  mask  to  be  the  cat  girl, 
and  she  and  the  werewolf  toured  the  city  in  a 
convertible. 


BOXOFTICE  Showmandiser  : : July  24,  1961 


— 119  — 


3 


1 

[, s It  Looks  To  M 

By  KROGER  BABB 

e 

A Showman' s Views  on  Merchandi sin 

g Motior 

i Pictures 

Baghdad'  Promotion 
By  62  Kresge  Stores 

A large-scale  cooperative  tieup  on  behalf 
of  “The  Wizard  of  Baghdad-’  was  ar- 
ranged in  Detroit  by  Tom  McGuire,  20th- 
Fox  regional  advertising-publicity  mana- 
ger, in  which  50,000  of  the  special  "Wiz- 
ard" coloring  books  and  150,000  heralds 
were  distributed  in  62  Kresge  stores  in  the 
metropolitan  area. 

Kresge  also  loaned  to  the  Fox  Theatre 
the  chain’s  Santa  Claus  from  10  a.m.  to 
4 p.m.  daily  from  December  8 through  the 
day  before  Christmas,  following  which 
poster  material  and  stories  from  “The 
Wizard,”  told  by  Santa,  were  presented 
over  the  15 -minute  television  show  which 
Kresge  sponsors  six  days  a week. 

While  at  the  Fox  Theatre  each  day, 
Santa  gave  each  child  a "Wizard”  coloring 
book  and  a gift  certificate  exchangeable 
for  a toy  in  any  of  the  62  Kresge  stores. 
The  coloring  books  contained  a message 
that  prizes  were  to  be  given  for  the  best 
coloring  jobs,  such  as  Evans  bicycles  for 
both  boys  and  girls,  scooters,  giant  stuffed 
toys,  etc. 

In  addition,  Kresge  built  a Toyland  in 
the  Fox  lobby  where  Santa  presided. 

The  chain  outfit  also  handed  out 
100,000  posters  to  customers  as  they  en- 
tered and  left  its  metropolitan  stores,  and 
placed  four  window  cards  in  the  front 
windows  of  each  store.  An  extensive 
series  of  cross-plugs  also  were  arranged 
in  all  Kresge  newspaper  ads,  magazines 
and  Sunday  supplements,  and  on  the  ra- 
dio and  television  spots.  Thus  over  100 
free  TV  plugs  alone  were  obtained. 

The  Fox  Theatre  held  special  showings 
of  the  film  just  for  children  at  10:30  a.m. 
and  1:30  p.m.  with  Santa  in  the  lobby. 

Morton  DaCosta  will  produce  and  direct 
the  film  adaptation  of  the  Meredith  Will- 
son  musical  hit,  “The  Music  Man,”  for 
Warners. 


Model  T Guessing  Deal 
Held  for  'Professor' 

Abe  Cohen  and  Bill  Copley  make  up  a 
hard-working  team  at  the  Massena  (N. 
Yj  Theatre.  For  their  showing  of  “The 
Absent-Minded  Professor,”  they  had  a 
contest  in  which  the  person  who  guessed 
the  closest  day,  month  and  year  in  which 
a particular  Model  T Ford  came  off  the 
assembly  line,  was  driven  to  a local  res- 
taurant in  a new  1961  Ford  for  dinner 
for  two.  The  couple  was  then  driven  to 
the  Massena  Theatre  and  they  enjoyed 
the  rest  of  the  evening  seeing  “Professor.” 

The  Model  T was  driven  around  town 
prior  to  the  contest  and  parked  for  people 
to  see.  The  actual  date  the  car  came  off 
the  assembly  line  was  June  30,  1911,  and 
Abe  and  Bill  had  between  200  and  300 
persons  who  guessed  anywhere  from  1818 
to  1948.  The  contest  was  written  up  in  the 
local  newspaper  with  a two-column  illus- 
tration. The  contest  not  only  created  a 
lot  of  interest  in  the  film,  but  it  brought 
back  fond  memories  to  a lot  of  oldtimers 
in  the  area. 


Manager's  Wife  Is  Organist 

The  wife  of  Robert  Hambright,  manager 
at  the  Nittany  Lion  Drive-In  at  State  Col- 
lege, Pa.,  played  the  organ  at  an  Easter 
Sunrise  service  in  the  airer. 

4 


A COLLEGE  GRAD  got  a job  selling 
Cadillacs.  For  days  he  studied  the  sales 
manual,  memorizing  chunks  of  it.  At  the 
weekly  Monday  morning  sales  staff  meet- 
ing, he  amazed  even  the  veteran  sales- 
men. His  trail  pitch  was  smooth,  accurate, 
intelligent,  enthusiastic.  The  sales  mana- 
ger predicted  great  things  for  young  Jef- 
irey  Davis  jr.  and  handed  him  his  first 
list  of  calls.  A week  passed.  Jeffrey  had 
made  19  presentations  but  had  failed  to 
return  with  a single  purchase  order.  A 
veteran  salesman  was  sent  along  on  the 
next  call  in  an  effort  to  determine  what 
little  thing  might  be  “throwing  Jeff’s 
pitch.”  The  prospects  were  wealthy.  They 
needed  new  Cadillacs.  Jeffrey’s  presenta- 
tion was  convincing.  The  old  vet  accom- 
panying him  was  reaching  into  their  brief 
case  for  a purchase  order.  Jeffrey  was 
closing  his  remarks.  At  that  moment  a 
salesman  in  a shiny,  new  foreign  car 
pulled  up  outside.  Jeff  quickly  searched  for 
a closing  clincher.  Hoping  that  he  had  it, 
ne  saia:  “Don’t  be  fooled  by  that  loreign 
car  salesman  who  just  drove  up  out  there. 
Our  new  1961  Cadillacs  are  getting  -iu  miles 
per  gallon,  too.”  With  this  statement  the 
wealthy  couple  looked  at  one  another,  then 
at  Jeff.  They  would  decide  later,  they  said. 
The  veteran  car  salesman  zipped  the  brief 
case  and  taking  young  Jeffrey  by  the 
arm,  took  off. 

AS  THE  TWO  CADILLAC  men  rode  to- 
gether back  to  the  agency,  the  vet  finally 
asked  Jeff  where  he  had  read  or  who  had 
told  him  that  a Cadillac  would  deliver  40 
miles  a gallon.  The  college  lad  hesitated, 
then  explained:  “That  was  my  idea.  My 
dad  is  a theatre  manager  and  he  always 
claimed  that  there’s  a sucker  born  every 
minute  and  said  that  people  will  believe 
anything.”  The  two  rode  along  in  silence 
several  blocks.  Finally  the  veteran  sales- 
man spoke  up:  “Son,  your  ol’  man  is  right. 
There  is  a sucker  born  every  minute  and 
when  you  get  home  tell  him  for  me  that  I 
said  all  of  ’em  have  ended  up  running 
theatres.” 

— o — 

RECENTLY  WE  MADE  a zig-zagging 
trip  across  the  country.  En  route  we 
listened  to  local  radio  commercials  on 
movies,  observed  theatre  fronts,  read  local 
theatre  newspaper  ads.  Now  we’re  not  so 
sure  that  the  veteran  Cadillac  salesman 
might  not  be  right.  We  saw  one  picture 
advertised,  which  we  happened  personally 
to  know  was  filmed  in  16mm,  blown  up  by 
Film  Effects  and  reprinted  in  35mm  by 
Consolidated. 

A local  theatreman  was  advertising  this 
“dog”  as  a new  Cinemascope  production 
in  Technicolor ! In  another  town  we  read 
a publicity  story  about  a currently  show- 
ing film  that  was  made  in  Texas  by  Texans 
with  a cast  of  all  Texas  people.  The 
story  said  they  had  outdone  Hollywood  at 
one-tenth  of  the  cost.  But  the  theatre’s 
ad  about  the  same  picture  heralded  the 
young  female  star,  claiming  that  she  was 
“The  Greatest  Hollywood  Discovery  of  the 

— 120  — 


Year!”  It  appeared  the  theatreman  had 
gotten  his  lines  crossed.  In  another  city 
we  met  this  charming  girl.  Her  first  re- 
mark was:  “Tell  me  all  about  Hollywood. 
I’m  so  anxious  to  get  out  there.” 

In  a midwest  city  one  theatre  was  ad- 
vertising a picture  about  which  we  had 
seen  nothing  in  the  trades.  It  was  pre- 
sented as  “The  Bold,  New,  Shocking  1960 
Approach  to  the  Juvenile  Delinquency 
Problem!”  We  didn’t  believe  the  ad  but 
checked  it  out.  The  picture  was  produced 
in  1933  and  the  medical  reel  with  it  was 
older  than  the  feature. 


ADVERTISING,  TO  BE  productive,  must 
basically  tell  the  truth.  All  ad  writers  put 
their  best  foot  forward.  The  public  allows 
us  a certain  amount  of  slick  talk  and  en- 
joys catchy  copy.  But  when  insinuations 
become  exaggerations  and  exaggerations 
become  bareface  lies,  theatre  ad  men  best 
take  inventory  of  themselves.  Today  every 
picture  is  a blockbuster  if  you  would  be- 
lieve the  ads.  There  simply  are  no  pictures 
other  than  the  greatest.  In  contrast,  we 
just  read  where  the  Association  of  Air- 
lines has  ordered  the  ad  agency  copy  boys 
and  girls  to  cease  and  desist  calling 
Electras  and  Turboprops  merely  jets.  They 
point  out  there’s  some  200  mph  difference 
between  pure  jets,  like  the  707s  and  DC-8s 
and  the  prop  jobs.  They  don’t  want  people 
buying  tickets  thinking  they’re  going  to  be 
flying  jet,  if  they’re  to  be  on  a turboprop. 
Imagine  a movie  studio  writing  a theatre- 
man  to  cease  and  desist  calling  a certain 
feature  the  greatest  picture  ever  turned 
out  by  the  company,  just  because  it  isn’t 
time. 

WHEN  YOU  SLAP  THE  public  in  the 
face  with  utterly  ridiculous  claims  and  un- 
truths day  after  day  it  takes  a lot  of  moxy 
to  think  they’re  going  to  beat  a path  to 
your  boxoffice.  Today,  theatres  are  pay- 
ing alltime  highs  for  advertising  and  get- 
ting less  results  than  ever  before.  It  isn’t 
because  your  newspaper  hasn’t  the  sub- 
scribers. It’s  more  because  the  readers 
can’t  believe  even  half  what  your  ads  say. 
In  even  more  instances  your  ads  say  noth- 
ing, merely  list  titles — sometimes  titles  and 
stars.  As  long  as  this  kind  of  advertising 
predominates  in  1,700  daily  newspapers 
each  day,  there  will  continue  to  be  more 
empty  seats  than  filled  ones  at  every  show 
at  all  the  theatres.  Sometime  for  just 
one  week,  try  telling  the  truth  about  your 
lineup  of  shows.  The  results  might  amaze 
you. 


A Follow-Through  on  Cookies 

That  all-important  “follow  through”  is 
what  Illinois  Manager  Bob  Hockensmith 
demonstrated  in  fine  fashion  for  his  fortune 
cookie  promotion  on  “The  World  of  Suzie 
Wong,”  recently.  Bob  dressed  his  most 
fetching  usherette  in  oriental  costume  and 
arranged  for  her  to  distribute  the  cookies 
to  diners  at  all  Jacksonville  service  club 
luncheons. 

BOXOFFICE  Showmandiser  ::  July  24,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
Cinemascope;  ® VistaVision;  © Superscope;  ® Naturama;  (§)  Regaiscope;  © Technirama. 
Symbol  (J  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


•ft  Very  Good;  + Good;  — Fair;  ~ Poor;  — Very  Poor, 


In  the  summary  tt  is  rated  2 pluses,  — os  2 minuses. 


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2506  ^Absent-Minded  Professor,  The 


(97)  Comedy  Drama  . . . . 

BV 

2-27-61  tt 

tt 

tt 

tt 

tt 

+ 

tt 

13+ 

2546  ©Alakazam  the  Great 

(85)  Cartoon  Feature  . . . 

AIP 

7-17-61  + 

+ 

2+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

. .20th- Fox 

4-17-61  ± 

2+ 

2+ 

+ 

2+ 

+ 

6+4- 

2514 ©All  in  a Night's  Work 

(94)  Comedy  

3-27-61  tt 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  . . . . 

3-13-61  ± 

1+1- 

2524  Angel  Baby  (98)  Drama  . . . . 

AA 

5-15-61  tt 

2+2 

tt 

+ 

2+ 

+ 

8+2- 

2489  Angry  Silence,  The  (95)  Dr.. 

. . .Valiant 

12-26-60  tt 

tt 

tt 

tt 

tt 

tt 

tt 

14+ 

2496  Another  Sky  (83)  Melodr... 
2518  ©Atlantis,  The  Lost  Continent 

1-23-61  + 

+ 

3+1- 

(91)  Science-Fiction  . . . . 

. . . . MGM 

4-24-61  tt 

+ 

+ 

tt 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VistaScope. 

. Filmgroup 

7-  3-61  + 

1+ 

— B— 

2545  Battle  at  Bloody  Beach,  The 


(80)  © War  Drama  

20th-Fox 

7-17-61 

+ 

-4- 

+ 

2+ 

4+2- 

2517  Behind  the  Mask  (85)  Dr 

Showcorp 

4-24-61 

+ 

1+ 

2382  ©Ben-Hur  (212)  Camera  65 

Biblical  Drama  

MGM 

11-30-59 

tt 

tt 

tt 

tt 

tt 

tt 

tt 

14+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  

Janus 

4-24-61 

2+ 

+ 

2+1- 

2526  ©Beyond  All  Limits  (100)  Dr. 

. Omat 

5-15-61 

tt 

2+ 

2531  Beware  of  Children  (80)  Com.. 

.AIP 

6-  5-61 

+ 

+ 

+ 

3+ 

2528  ©Big  Show.  The  (113)  © Dr... 

20th-Fox 

5-22-61 

tt 

+ 

+ 

tt 

+ 

tt 

10+1- 

2520  ©Bimbo  the  Great  (87)  Circus 

Dr. 

. .WB 

5-  1-61 

+ 

2+ 

2+ 

+ 

— 

— 

4+4— 

2504  Black  Sunday  (84)  Horror  Dr. 

.AIP 

2-20-61 

+ 

+ 

+ 

tt 

tt 

+ 

+ 

9+ 

2516  Blast  of  Silence  (77)  Drama  . 

..U-l 

4-17-61 

+ 

2+2 

tt 

+ 

Hh 

7+3- 

2496  Blueprint  for  Rebbery  (88)  Cr. 

1-23-61 

+ 

tt 

+ 

+ 

+ 

+ 

2+ 

8+1- 

2543  Brainwashed  (102)  Dr 

. . AA 

7-10-61 

± 

+ 

+ 

+ 

4+1- 

2534 ©By  Love  Possessed  (115)  Drama.. 

..UA 

6-12-61 

+ 

2+ 

2+ 

tt 

+ 

6+1- 

2485  Caltiki,  The  Immortal  Monster 


(76)  Sc.-F’n  

AA 

12-  5-60  ± 

+ 

2+2 

— 

— 

3+4- 

2512  ©Canadians,  The  (85)  © Dr — 

20th- Fox 

3-20-61  ± 

2+ 

— 

+ 

+ 

+ 

2+ 

6+4— 

2494  Carry  On,  Constable  (86)  Com 

. .Govn'r 

1-16-61  + 

+ 

+ 

3+ 

2495  ©Carthage  in  Flames  (111) 

® Spectacle  Drama  

Col 

1-23-61  ± 

-f- 

+ 

2+2 

2+ 

2+ 

7+6- 

2488  ©Cimarron  (140)  © Dr 

. . MGM 

12-19-60  tt 

tt 

tt 

tt 

tt 

+ 

tt  13+ 

2482  t>©Cinder Fella  (88)  Comedy 

. . . . Para 

11-28-60  tt 

-+- 

+ 

tt 

+ 

2+ 

+ 

9+2- 

2497  Circle  of  Deception  (100)  Dr. 

20th-Fox 

1-30-61  + 

tt 

tt 

+ 

+ 

7+1- 

2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR 

1-  9-61  + 

1+ 

2544  ©Come  September  (112)  © Com...  U-l 

7-10-61  tt 

+ 

tt 

tt 

tt 

9+ 

2487  Crazy  for  Love  (80)  Com 

. . . .Ellis 

12-19-60  ± 

1+1- 

2494  ©Cry  for  Happy  (110)  © Com 

Col 

1-16-61  + 

+ 

+ 

tt 

tt 

-±- 

+ 

9+1- 

2521  Cry  Freedom  (90)  Dr 

. Parallel 

5-  8-61  ± 

+ 

+ 

3+1- 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama 

....U-l 

5-  8-61  tt 

tt 

tt 

+ 

+ 

8+ 

— D— 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  

AA 

4-22-61  + 

+ 

tt 

+ 

2+ 

7+2- 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation  

20th-Fox 

3-20-61  tt 

+ 

+ 

tt 

2+ 

tt 

+ 10+1- 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America 

6-12-61  tt 

+ 

tt 

+ 

6+ 

2514  ©Dead  One,  The  (70)  Horror  . 

SR 

4-  3-61  ± 

1+1- 

2503  Devil’s  Commandment  (71)  © Ho 

. . .RCIP 

2-20-61  ± 

1+1- 

2508  ©Don  Quixote  (110)  Classic  Dr.  ..MGM 

3-  6-61  tt 

tt 

tt 

— 

tt 

tt  10+1- 

2499  Dondi  (100)  Comedy  

AA 

2-  6-61  ± 

2+ 

+ 

3+2- 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho... 

UA 

5-22-61  - 

2+2 

- 

+ 

2+3- 

— E— 


2482  ©Esther  and  the  Kino  (109) 

© Adventure  Drama  20th-Fox  11-28-60  + ± ± + ± ± ff  8+4— 

2490  ©Exodus  (212)  Super-Panavision  70 


Drama  

UA 

12-26-60  tt 

tt 

tt 

tt 

tt 

tt 

tt  14+ 

— F — 

2520  Fabulous  World  of  Jules  Verne, 

The 

(82)  Novelty  Adv 

WB 

5-  1-61  tt 

+ 

+ 

+ 

+ 

tt 

tt  10+ 

2479  Facts  of  Life.  The  (103)  Com-Dr UA 

11-21-60  + 

tt 

tt 

tt 

tt 

+ 

tt  12+ 

2542  ©Fanny  (133)  Com.  Dr 

2526  ©Ferry  to  Hong  Kong  (103) 

20th-Fox 

7-  3-61  tt 

tt 

tt 

tt 

tt 

tt 

12+ 

© Adventure  Drama  

20th- Fox 

5-15-61  + 

— 

+ 

— 

+ 

3+2- 

2496  Fever  in  the  Blood,  A (117)  Dr 
2516  ©Fiercest  Heart,  The  (91)  © 

WB 

1-23-61  tt 

+ 

+ 

tt 

+ 

+ 

+ 9+ 

Outdoor  Drama  

20th-Fox 

4-  3-61  + 

2+ 

2+2 

+ 

22+ 

+ 

6+3- 

2531  Five  Golden  Hours  (90)  Comedy 

....Col 

6-  5-61  + 

— 

2+ 

+ 

2+ 

2+ 

5+4- 

2507  Five  Guns  to  Tombstone  (71)  W'n  . . UA 

3-  6-61  ± 

■+22 

2+ 

2+ 

+ 

z+ 

6+5- 

2489  ©Flaming  Star  (101)  © 

Outdoor  Drama  

20th -Fox 

12-26-60  + 

tt 

+ 

tt 

tt 

+ 

+ 10+ 

2538  Follow  a Star  (102)  Comedy  . 

. . .Zenith 

6-19-61  ± 

— 

+ 

2+ 

3+3— 

2483  Four  Desoerate  Men  (105)  Melo. . . Cont'l 

12-  5-60  tt 

2+ 

2498  Foxhole  in  Cairo  (68)  Dr 

Para 

1-30-61  + 

tt 

— 

+ 

2+2 

2+ 

2+ 

7+4- 

2495  French  Mistress,  A (91)  Com...F-A-W 

1-23-61  ± 

+ 

+ 

+ 

+ 

5+1- 

2507  Frontier  Uprising  (68)  W’n 

UA 

3-  6-61  + 

+ 

2+ 

2+2 

+ 

6+3- 

— G — 

2523  Gambler  Wore  a Gun,  The  (67) 

W’n. . UA 

5-15-61  ± 

± 

2+ 

=t 

4+4- 

2531  Get  Outta  Town  (65)  My. . .Sterling  Wld 

6-  5-61  ± 

1+1- 

2533©Gidget  Goes  Hawaiian  (102) 

C/M..  Col 

6-12-61  + 

— 

+ 

tt 

tt 

7+1- 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  

. . . .MGM 

1-23-61  + 

tt 

+ 

tt 

2+ 

+ 

2+ 

9+2- 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  

.20th-Fox 

1-  9-61  + 

— 

2+ 

2+2- 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama 

WB 

2-  6-61  ± 

tt 

+ 

+ 

tt 

+ 

+ 

9+1- 

2490  ©Goliath  and  the  Dragon  (90) 

© 

Costume  Spectacle  

AIP 

12-26-60  + 

+ 

— 

+ 

2+ 

— 

2+ 

5+4- 

2544  Goodbye  Again  (120)  Dr 

UA 

7-10-61  + 

+ 

tt 

tt 

+ 

± 

tt 

10+1— 

3498  ©Gorgo  (78)  © Adv.  Dr.  . . 

MGM 

1-30-61  tt 

2+ 

+ 

+ 

+ 

tt 

2+ 

9+2- 

2486  ©Grass  Is  Greener,  The 

(105)  © Comedy  

U-l 

12-12-60  + 

tt 

+ 

tt 

— 

+ 

tt 

9+1- 

2481  Great  Impostor,  The  (112)  Dr U-l 

11-28-60  tt 

tt 

+ 

tt 

tt 

tt 

+ 

12+ 

2540  Green  Helmet,  The  (88)  Ac... 

MGM 

6-26-61  + 

+ 

+ 

2+ 

4+1- 

2542  ©Girl  in  Room  13,  The  (79) 

Astor 

7-  3-61  + 

1+ 

2529  Gun  Fight  (68)  Western  

UA 

5-29-61  ± 

± 

+ 

+ 

— 

4+3- 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure 

Col 

6-12-61  tt 

tt 

-H- 

tt 

tt 

tt 

tt 

14+ 

— H — 

2515  Hand,  The  (61)  Melodrama  . 

AIP 

4-17-61  + 

1+ 

2488  Hand  in  Hand  (75)  Dr 

Col 

12-19-60  + 

tt 

tt 

tt 

tt 

tt 

tt 

13+ 

2487  ©Herod  the  Great  (93)  © 

Costume  Spectacle  

AA 

12-19-60  + 

2+2 

+ 

+ 

2+ 

6+3- 

2478  Heroes  Die  Young  (76)  Melodrama  AA 

11-14-60  + 

± 

2+ 

2+ 

4+3- 

2486  High  School  Caesar  (72)  Melo. 

Filmgroup  12-12-60  + 

1+ 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

3-27-61  + 

+ 

+ 

+ 

4+ 

2535  Hitler’s  Executioners  (78) 

Documentary  

6-12-61  ± 

tt 

3+1- 

2499  Home  Is  the  Hero  (83)  Dr.  . . . 

.Showcorp 

2-  6-61  tt 

+ 

+ 

+ 

5+ 

2539  Homicidal  (87)  Mys 

Col 

6-26-61  + 

tt 

+ 

+ 

tt 

+ 

+ 

9+ 

2546  ©Honeymoon  Machine  (88) 

© Comedy  

MGM 

7-17-61  tt 

+ 

+ 

tt 

tt 

8+ 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2-27-61  tt 

tt 

+ 

tt 

tt 

+ 

10+ 

2530 ©House  of  Fright  (80)  C Ho.. 

AIP 

5-29-61  + 

2+ 

2+ 

+ 

2+ 

5+3- 

2467  It  Happened  in  Broad  Daylight 


(97)  Dr.  (Eng. -dubbed) 

. . . Cont’l 

10-10-60  + 

tt 

tt 

+ 

+ 

7+ 

2503  It  Takes  a Thief  (94)  Melo. 

. . Valiant 

2-20-61  + 

1+ 

— J— 

2481  Jazz  Boat  (96)  © Dr/Music  . 
2479  ©Journey  to  the  Lost  City 

Col 

11-28-60  + 

— 

— 

+ 

4+2— 

(90)  © Adv.  Drama  

AIP 

11-21-60  + 

2+ 

— 

+ 

2+ 

— 

2+ 

6+5- 

— K — 

2471  Kill  Me  Tomorrow  (SO)  Melodr.. 
2540  King  of  the  Roaring  20’s 

10-24-60  + 

1+ 

(106)  Cr.  Drama  

AA 

6-26-61  + 

2+ 

tt 

+ 

+ 

6+1- 

2536  ©King  in  Shadow  (78) 

Historical  Dr 

. Exdusve 

6-12-61  + 

1+ 

2507  ©Konga  (90)  Horror  Drama  . . 

AIP 

3-  6-61  tt 

+ 

2+ 

+ 

tt 

7+1- 

■ L-  - 

2533  ©Ladies  Man,  The  (106)  Com. 

. . . . Para 

6-12-61  tt 

2+ 

+ 

+ 

tt 

+ 

2+ 

9+2- 

2532 ©Last  Sunset,  The  (112)  W’n.. 
2529  Last  Time  1 Saw  Archie,  The 

U-l 

6-  5-61  tt 

2+2 

2+ 

tt 

+ 

+ 

+ 

9+2— 

(98)  Comedy  

UA 

5-29-61  + 

+ 

2+ 

tt 

+ 

+ 

7+1- 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  

. Kingsley 

2-27-61  tt 

tt 

4+ 

tt 

tt 

+ 

11+ 

2482  Left,  Right  and  Center  (90) 

Comedy  

. . Bentley  11-28-60  tt 

2+ 

tt 

+ 

+ 

tt 

9+1- 

2493  ©Little  Angel  (90)  Com-Dr... 

. Murray 

1-16-61  ± 

2+ 

+ 

2+ 

4+3- 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 

20th-Fox 

6-19-61  ± 

2+ 

2+2- 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup 

10-  3-60  + 

+ 

2+ 

2502  Long  Rope.  The  (61)  © W’n.. 

20th-Fox 

2-13-61  + 

tt 

it 

2+ 

+ 

+ 

7+1- 

2513  Look  in  Any  Window  (87)  Dr.. 
2534  ©Love  in  a Goldfish  Bowl  (87) 

AA 

3-27-61  + 

— 

2+ 

2+ 

2+ 

— 

4+6- 

Comedy/Songs  

. . .MGM 

6-12-61  + 

2+ 

± 

+ 

- 

2+ 

+ 

6+4- 

— M— 

2524  Mad  Dog  Coll  (86)  Ac  Dr 

Col 

5-15-61  + 

+ 

± 

+ 

+ 

2+ 

2+2 

7+3- 

2489  Magdalena  (76)  Melodrama  . . . 

SR 

12-26-60  St 

1+1- 

BOXOFFICE  BookinGuide  ::  July  24,  1961 


5 


REVIEW  DIGEST 


AJ'.D  ALPHABETICAL  INDEX  |n  the  summary  1+  is  rated  2 pluses,  — as  2 minuses.  n Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


2492  Make  Mine  Mink  (101)  Com Cont'l 

2541  Man  in  the  Moon  (98)  Com. . .Trans-Lux 

2501  Mania  (85)  Ho.  Dr Valiant 

2512  Mailbag  Robbery  (70)  Ac Tudor 

2503  Mark  of  the  Devil  (73)  Melo RCIP 

2484  ©Marriage-Go-Round,  The 

(99)  © Comedy  20th-Fox 

2546  Mary  Had  a Little  (S3)  Comedy.  UA 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama AIP 

2532  Matter  of  Morals,  A (90) 

Drama  UA 

2518  Mein  Kampf  (121)  Documentary  ....Col 

2469  ©Midnight  Lace  (108)  Dr U-l 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  20th-Fox 

2523  ©Minotaur,  The  (92)  © Adv UA 

2500  Misfits,  The  (124)  Drama  UA 

2537 ©Misty  (92)  © Youth  Classic  20th-Fox 

2535  Morgan  the  Pirate  (97)  © Adv.  MGM 
2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  Schoenfeld 

2538  Most  Dangerous  Man  Alive  (82)  SF..Col 
— N— 

2543  Naked  Edge.  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo.  . Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2470  Never  on  Sunday  (97)  Com-Dr.  Lopert-UA 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2514  ©One-Eyed  Jacks  (141)  ® Dr...  Para 
2497t>©0ne  Hundred  and  One  Dalmatians 

(80)  Animated  Feature  BV 

2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2510  Operation  Bottleneck  (78)  Ac UA 

2509  Operation  Eichmann  (92)  Drama.  ..  ,AA 

— P — 

2523  ©Parent  Trap,  The  (124)  Comedy.  . . . BV 

2510  ©Parrish  (137)  Drama  WB 

2509  Passport  to  China  (75)  Ac Col 

2492  ©Pepe  (157)  © Comedy/Music  ....Col 

2520  ©Pharaoh’s  Woman,  The  (88) 

© Costume  Drama U-l 

2519  ©Pleasure  of  His  Company,  The 

(114)  Comedy  Para 

2477  Plunderers,  The  (94)  Adv.  Dr AA 

2501  Police  Dog  Story  (61)  UA 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AIP 

2511  ©Posse  From  Hell  (89)  Wn  U-l 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 

2516  Question  7 (110)  Dr DeRochemont 

— A— 

2516  Raisin  in  the  Sun,  A (125)  Dr Col 

2522  ©Return  to  Peyton  Place 

(122)  Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (99) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (119)  © 

Outdoor  Action  MGM 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit- Brenner 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 

2485  ©Royal  Ballet  (131)  Ballet Lopert 

2506  Sanctuary  (90)  © Drama 20th-Fox 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont’l 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para 

2476  ©Secret  of  the  Purple  Reef  (80)  © 

Action  Drama  20th-Fox 

2511  Secret  Partner,  The  (91)  My MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure AA 


1-  9-61 

R 

R 

+ 

+ 

+ 

R 

9+ 

7-  3-61 

+ 

+ 

+ 

+ 

+ 

R 

7+ 

2-13-61 

+ 

+ 

2+ 

3-20-61 

+ 

1+ 

2-20-61 

1+1- 

12-  5-60 

+ 

+ 

R 

R 

+ 

R 

10+1— 

7-17-61 

± 

— 

— 

1+3- 

5-15-61 

R 

R 

R 

R 

9+1- 

6-  5-61 

+ 

+ 

+ 

+ 

+ 

+ 

;k 

7+1- 

4-24-61 

+ 

R 

+ 

+ 

R 

R 

9+ 

10-17-60 

R 

+ 

+ 

R 

R 

R 

R 

12+ 

2-20-61 

1+1- 

2-13-61 

+ 

R 

+ 

R 

+ 

+ 

9+1- 

5-15-61 

+ 

+ 

4+2- 

2-  6-61 

+ 

R 

R 

R 

R 

+ 

R 

13+ 

6-19-61 

R 

+ 

+ 

R 

R 

R 

10+ 

6-12-61 

+ 

+ 

+ 

+ 

-+- 

— 

7+3- 

2-  6-61 

R 

2+ 

6-19-61 

+ 

— 

— 

2+ 

— 

— 

2+5- 

7-10-61 

R 

+ 

+ 

R 

+ 

R 

R 

11+ 

7-17-61 

— 

1— 

5-  1-61 

1+1- 

10-17-60 

R 

R 

+ 

R 

+ 

+ 

+ 

10+ 

6-12-61 

+ 

+ 

+ 

+ 

R 

6+ 

3-27-61 

R 

R 

R 

R 

R 

+ 

R 

13+ 

1-30-61 

+ 

-R 

+ 

R 

R 

R 

R 

12+ 

5-22-61 

R 

H; 

+ 

R 

R 

R 

R 

12+1— 

3-13-61 

+ 

± 

+ 

— 

4+3- 

3-13-61 

R 

+ 

— 

R 

+ 

+ 

8+2- 

5-15-61 

R 

R 

+ 

R 

R 

R 

R 

13+ 

3-13-61 

R 

R 

±_ 

+ 

R 

+ 

R 

11+1- 

3-13-61 

+ 

+ 

H; 

5+3- 

1-  9-61 

-H- 

+ 

R 

R 

R 

R 

12+1— 

5-  1-61 

2+ 

h; 

H; 

+ 

- 

4+4— 

5-  1-61 

R 

+ 

+ 

R 

R 

R 

+ 

11+ 

11-14-60 

+ 

R 

+ 

+ 

+ 

+ 

8+1- 

2-13-61 

+ 

H; 

;k 

±2 

— 

6+6- 

4-  3-61 

R 

R 

+ 

R 

+ 

+ 

10+1- 

5-  8-61 

R 

+ 

3+ 

3-20-61 

+ 

+ 

+ 

R 

H; 

7+2- 

5-29-61 

R 

+ 

R 

5+ 

3-  6-61 

H; 

1+1- 

4-  3-61 

R 

R 

5+1- 

4-  3-61 

R 

R 

R 

R 

R 

R 

12+ 

5-  8-61 

R 

+ 

+ 

R 

R 

- 

+ 

9+1- 

5-29-61 

+ 

+ 

-+- 

4+1- 

5-15-61 

+ 

- 

H; 

+ 

- 

H; 

5+5- 

5-  1-61 

+ 

R 

+ 

R 

+ 

Hk 

8+1- 

3-20-61 

2+ 

1+1- 

5-15-61 

R 

+ 

+ 

R 

R 

+ 

R 

11+ 

12-12-60 

R 

R 

4+ 

2-27-61 

+ 

+ 

+ 

R 

+ 

+ 

+ 

8+ 

4-17-61 

+ 

R 

R 

R 

R 

9+ 

9-26-60 

R 

R 

+ 

R 

R 

+ 

H- 

11+1- 

11-  7-60 

± 

+ 

+ 

2k 

5+3— 

3-20-61 

+ 

+ 

R 

■±2 

R 

8+2— 

3-27-61 

+ 

+ 

— 

+ 

+ 

+ 

+ 

6+1— 

5-  8-61 

R 

R 

R 

6+ 

2474  Sex  Kittens  Go  to  College 

(93)  Comedy  AA 


2516  Shadows  (87)  Drama  Lion  Int’l 

2521  Shadow  of  the  Cat,  The 


(79)  Horror 

Drama  

. . .U-l 

2475  Shakedown,  The 

(91)  Action  . . . 

. ...  U-l 

2479  Sinners  of  Paris 

(81)  Melodr. . 

. . Ellis 

2505  ©Sins  of  Rachel 
(123)  Drama 

Cade,  The 

. . .WB 

2504  Sins  of  Youth 

(82)  Dr 

2539  Silent  Call,  The  (63)  C Dr.  20th-Fox 
2528  Snake  Woman.  The  (68)  Horror....  U A 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (93)  © Fant’y.  . . 20th-Fox 
2485  Spring  Affair  (69)  Comedy  SR 

2480  Squad  Car  (60)  Melodrama.  ..  ,20th-Fox 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2476  ^©Sundowners,  The  (133)  Dr WB 

2477  (^©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision  BV 

2488  ©Sword  and  the  Draoon  (83) 

Folklore  Spectacle  Valiant 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  Col 

2539  ©Tammy  Tell  Me  True  (97)  Com.  Dr.  U-l 
2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama President 

2514  Terror  of  the  Tongs,  The  (80)  Ac.....  Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  Col 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2481  Tormented  (75)  Horror  Drama  ....AA 
2480  Touch  of  Flesh.  The  (76) 

Drama  Amity  Films-SR 

2510  ^©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76),  Action-Dr. . . U-l 
2493  ©Tunes  of  Glory  (106)  Dr Lopert 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525 ©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2492  Unfaithfuls.  The  (89)  Melodrama.  . . .AA 


2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

— V — 

2472  Village  of  the  Damned  (78) 

Horror  Drama  MGM 

2540  ©Voyage  to  the  Bottom  of  (he 

Sea  (105)  © Ad 20th-Fox 

— W— 

2483  ©Wackiest  Ship  in  the  Army,  The 

(99)  © Comedy  Col 

2527  ©Warrior  Empress,  The  (89) 

© Action-Adventure  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2500  ©White  Warrior  (86)  © 

Adv.  Dr.  (Eng.  dubbed)  WB 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2475  Wild  Rapture  (68) 

Documentary  Exclusive-SR 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2487  ©Wizard  of  Baghdad  (92)  © 

Costume  Comedy  20th-Fox 

2480  ©World  of  Suzie  Wong,  The  (129) 

Drama  Para 

— XYZ— 

2518  Young  Love  (80)  Drama Exclusive 

2497  Youno  One.  The  (96)  Dr Valiant 

2517  Young  Savages,  The  (103)  Dr UA 


10-31-60 

+ 

— 

2+ 

- 

2+3- 

4-17-61 

+ 

+ 

R 

+ 

+ 

+ 

R 

9+ 

5-  8-61 

+ 

-+- 

+ 

+ 

5R2- 

11-  7-60 

+ 

+ 

+ 

— 

3+1— 

11-21-60 

+ 

1+ 

2-27-61 

R 

+ 

+ 

R 

± 

R 

+ 

104  1- 

2-20-61 

± 

— 

1+2- 

6-26-61 

+ 

+ 

+ 

4+1- 

5-22-61 

;k 

— 

2+ 

R 

— 

R 

3+5- 

2-13-61 

— 

+ 

+ 

2+ 

2+ 

5+4- 

5-29-61 

R 

H; 

R 

+ 

+ 

+ 

8+2- 

12-12-60 

• 

2+2 

+ 

4+2- 

11-21-60 

= 

— 

1+4- 

5-15-61 

-k 

+ 

— 

+ 

H; 

;k 

5+4- 

6-12-61 

+ 

+ 

+ 

H; 

+ 

+ 

6+1- 

11-  7-60 

R 

R 

R 

R 

R 

R 

R 

14+ 

11-14-60 

R 

+ 

R 

R 

R 

R 

12+1- 

12-19-60 

+ 

+ 

2+ 

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+ 

+ 

+ 

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+ 

+ 

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+ 

+ 

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+ 

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7-  3-61 

Hr; 

1+1— 

1-16-61 

R 

R 

R 

R 

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+ 

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+ 

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+ 

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2-27-61 

+ 

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+ 

+ 

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7+3- 

1-  9-61 

+ 

— 

2+2- 

7-17-61 

R 

R 

+ 

+ 

+ 

7+ 

10-24-60 

+ 

R 

+ 

+ 

R 

R 

+ 

10+ 

6-26-61 

+ 

+ 

+ 

+ 

+ 

6+1— 

12-  5-60 

+ 

2+2 

R 

R 

+ 

R 

R 

11+1- 

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± 

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7+5— 

4-  3-61 

+ 

=t 

R 

R 

6+1- 

12-  5-60 

R 

R 

R 

R 

R 

+ 

R 

13+ 

6-  5-61 

2±2 

- 

2+2 

+ 

4+4- 

2-  6-61 

+ 

R 

- 

+ 

2+2 

;k 

7+4- 

6-19-61 

+ 

2+2 

+ 

2+ 

+ 

6+3- 

11-  7-60 

+ 

1+ 

3-  6-61 

- 

+ 

+ 

3+2- 

12-19-60 

+ 

2+ 

2+ 

+ 

+ 

+ 

+ 

7+2- 

11-28-60 

R 

R 

R 

R 

+ 

+ 

R 

12+ 

4-24-61 

+ 

1+ 

1-30-61 

+ 

+ 

rk 

R 

H; 

H; 

R 

9+3- 

4-24-61 

R 

R 

+ 

R 

R 

+ 

+ 

11+ 

BOXOFTICE  BookinGuide  : : 


6 


July  24,  1961 


Feature  productions  by  company  in  order  ot  release.  Running  time  is  in  parentheses.  © Is  tor  CinemaScope; 
® Vistovision;  © Superscope;  ® Naturama;  ® Regalscope;  © Technirama.  Symbol  ^ denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


JiMML  CHART 


ALLIED  ARTISTS  I U 

AMERICAN  INT  L I U 

COLUMBIA  1 U 

s 

1 

G\ 

k 

Type 

Rel. 

No. 

The  Plunderers  (94) . . . Ad.  .6008 

Jeff  Chandler.  John  Saxon, 

Dolores  Ilart.  Ray  Stricklyn 

The  Unfaithfuls  (89) D .6015 

Gtna  Lollobrigida.  May  Britt. 

Pierre  Cressoy 

©Goliath  and  the  Dragon 

(90)  © Ad  509 

Mark  Forest.  Rroderick  Crawfnrd 

Let  No  Man  Write  My 

Epitaph  (106)  D..513 

Burl  Ives.  Shelley  Winters.  James 
Darren,  Jean  Seberg 

Surprise  Package  (100) . . . C.  .514 
Yul  Brynner,  Mitzi  Gaynor, 

Noel  Coward 

Hell  Is  a City  (96)  ©..Cr..516 

Stanley  Baker,  John  Crawford 

Where  the  Hot  Wind  Blows 

(120)  D..104 

Gina  Lollobrigida,  Yves  Montand 

©Butterfield  8 (109)  ©..D..106 
Elizabeth  Taylor,  Laurence  Harvey, 
Eddie  Fisher,  Dina  Merrill 

©Herod  the  Great  (95) . .Ad.  .6016 
Edmund  Purdom.  Sylvia  Lopez 

©The  3 Worlds  of  Gulliver 

(100)  SuperDynamation . .Ad.  .517 
Kerwin  Mathews,  Jo  Morrow 

Please  Turn  Over  (86) . . . .C.  .518 
Ted  Ray,  Jean  Kent 

Jazz  Boat  (95)  © CD/M.. 519 

Anthony  Newley,  Anne  Aubrey 

©Where  the  Boys  Are 

(99)  © C 110 

Dolores  Hart,  George  Hamilton, 
Yvette  Mlmleux.  Connie  Francis 

Look  in  Any  Window  (87)  D..6101 

Ruth  Roman,  Alex  Nicol,  Paul 
Anka 

©The  Wackiest  Ship  in  the 

Armv  (99)  © C..521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(SO  > Ad.. 522 

Richard  Greene,  Peter  Cushing 

©Go  Naked  in  the  World 

(103)  © D 111 

Gina  Lollobrigida,  Ernest  Bnrgnine, 
Anthony  Franciosa,  Luana  Patten 

Portrait  of  a Sinner 

(96)  D .507 

Nadia  Tiller,  Tony  Britton, 
William  Bendix 

Black  Sunday  (84)  Ho.  602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D .523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) . . . .Ac.  .527 
Richard  Basehart,  Lisa  Gaston! 

©Carthage  in  Flames  (93) 

© Ad.. 528 

Anne  Heywood,  Jose  Suarez 

Village  of  the  Damned  (77)  Ho.  .109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

BUI  Travers.  Vincent  Winter 

Dondi  (100)  C..6102 

David  Janssen,  Patti  Page, 

David  Kory 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer  Ruta  Lee, 

Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.  601 

Derek  Bond.  Ronald  Lee  Hunt 

©Konga  (90  © Ho.  .603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD  . 529 
G.  Ford,  Milko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr.  ..525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © D..108 

Glenn  Ford,  vlariu  Schell 

The  Secret  Partner  (91!  . D..115 

Stewart  Granger,  Hays  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80).. C.. 606 
Leslie  Phillips,  Geraldine  McElwan. 
Julia  Lockwood 

A Raisin  in  the  Sun  (125) . . D . 533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac..  530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (98)  D . .6105 

Joan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  Massle,  Dawn  Addams 

Operation  Camel  (65)  . ...C..605 

Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . .539 
Ernie  Kovacs,  Cyd  Charisse 
Stop  Me  Before  1 Kill 

(105)  © 0 .535 

Claude  Dauphinc,  Diane  Cilento 

Mein  Kampf  (121) Doc.. 538 

©Warrior  Empress  (89) 

© Ad.. 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyee  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 

Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20's 

(106)  Cr.  .6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (102)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho  . 540 

Glenn  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randall,  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac  . 119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
BUI  Travers,  EM  Begley, 

Nancy  Walters 

Armored  Command  (105)  . Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (85)  An.  . 608 

Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidqet  Goes  Hawaiian 

(102)  © C .601 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trickctt 

©The  Guns  of  Navarone 

(157)  © D . .603 

Gregory  Peck,  David  Niven 

©Two  Rode  Together 

(108)  0D..602 

James  Stewart,  Richard  Widmark. 
Shirlev  Jones,  Linda  Cristal 

©Morgan  the  Pirate 

(97)  © Ad..  120 

Steve  Reeves.  Valerie  Lagrange 
©The  Honeymoon  Machine 

(88)  © C..122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlan.  Jim  Hutton 

©Magic  Boy  (83)  An.  .107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun.  Patricia  Bredin 

Twenty  Plus  Two  (100)  . . My.  .6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Morehead 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho. 609 

Vincent  Price,  John  Kerr 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad  . .123 

Steve  Reeves.  Georgia  Moll 

PARAMOUNT 


3G.I.  Blues  (104) . .CD/M  .6005 

Elvis  Presley,  Juliet  Prowse 


(98)  ® C.  .6006 

John  Gavin,  Sophia  Loren, 

Maurice  Chevalier 


Jerry  Lewis,  Ed  Wynn, 
Anna  Marla  Alberghetti 


Blueprint  for  Robbery  (87)  Ac.. 6009 
Jay  Barney,  J.  Pat  O’Malley 


roxnoie  m uauu  vw, 

James  Robertson  Justice,  Nlall 
MacGinnis,  Adrian  Hoven 


©World  of  Suzie  Wong 

(126)  D .6008 

William  Holden,  Nancy  kwan, 
Sylvia  Syrns 

©The  Savage  Innocents 

(89)  © D . 6004 

Anthony  Quinn,  Yoko  Tanl, 

Anna  May  Wong 


©Blood  and  Roses  (84)  My.  .6003 
Mel  Ferrer,  Annette  Vadim, 

Elisa  Martlnelll 


©All  in  a Night’s  Work 

(94)  C . . 6010 

Shirley  MacLalne,  Dean  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  00  .6014 

Marlon  Brando,  Karl  Malden, 

Katy  Jurado,  Pina  Pellicer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M  -6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 

©The  Pleasure  of  His 

Company  (115)  CD  .6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . C .6015 

Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C..6016 

Danny  Kaye,  Dana  Wynter 


BOXOFFICE  BookinGuide  ::  July  24,  1961 


7 


NOVEMBER  I DECEMBER  I JANUARY  I FEBRUARY  | MARCH  ' APRIL  1 MAY JUNE JULY  1 AUGUST 


FEATURE  CHART 


The  key  to  etfers  and  combinations  thereof  indicating  story  type:  (Ad)  Adventure  Drama-  <a,v 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Di-ama;  (Cr)  Crime  D™?-  'rnui’  n ° 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Corned v-  (Hal  u™'  nM 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Sdence-FicHon; ' (W)*" W°estir^ 


20TH-FOX 


©Goddess  of  Love  (68)  © D..039 
Belinda  Lee,  Jacques  Sernas 
©North  to  Alaska  (122) 

© Ad . . 051 

John  Wayne,  Capucine,  Fabian 

Desert  Attack  (76) Ac  .053 

John  Mills.  Sylvia  Syms 
©Tess  of  the  Storm 

Country  (84)  D..050 

Diane  Baker,  Lee  Philips 


|©Wizard  of  Baghdad  (92) 

© Ad.  .054 

Dick  Shawn,  Diane  Baker,  Barry 

©Flaming  Star  (92)  ©...W..056 
Elvis  Presley,  Barbara  Eden 
©Esther  and  the  King  (109) 

© D . .057 

Joan  Collins.  Richard  Egan 
©Legions  of  the  Nile 

(94)  © Ad  037 

Unda  Cristal,  Bttore  Manni 


©Marriage-Go-Round  (99)  ©C..I01 

Susan  Hayward,  James  Mason. 

Julie  Newmar 

©Little  Shepherd  of  Kingdom 

Come  (108)  © D . .102 

Jimmie  Rodgers,  Luana  Patten 

©Can-Can  (131)  © M..103 

Frank  Sinatra,  Shirley  MacLaine, 
Louis  Jourdan,  Juliet  Prowse 
The  Long  Rope  (61)  . ...W..113 
Hugh  Marlowe,  Alan  Hale 


©The  Millionairess  (90)  © C.  .104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  Ill 
Bradford  Dillman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C..125 

Michael  Craig,  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..1O5 

Robert  Ryan.  John  Dehner 


Sanctuary  (90)  © D..115 

L.  Remick,  Y.  Montand,  B.  Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

y©The  Trapp  Family  (106)  D . 117 
Ruth  Leuwerik,  Hans  Holt 

Sniper’s  Ridge  (61) Ac  . 116 

Jack  Ging.  Stanley  Clements 


©All  Hands  on  Deck 

(93)  © M . . 112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad..  110 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 0D..120 

Stuart  Whitman,  Juliet  Prowse 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M  . .127 

Frankie  Vaughan,  Juliet  Prowse. 
Martha  Hyer.  Gary  Crosby 

©The  Big  Show  (113)  © Ad  . 123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 


Battle  at  Bloody  Beach 

(80)  © Ac  . 128 

A.  Murphy,  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M.  129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C . .130 

Carol  Heiss,  Stooges 

©Misty  (92)  © 0D  131 

David  Ladd,  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad..  133 

Walter  I’idgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 


©Francis  of  Assisi  (105)  © D .132 
Bradford  Dillman,  Dolores  Hart, 
Stuart  Whitman 

©Marines,  Let's  Go  ( . . ) © C . . 
David  Hedison,  Tom  Tryon 


UNITED  ARTISTS 


Inherit  the  Wind  (126) ...  D . . 6026 
Spencer  Tracy,  Fredric  March, 

Gene  Kelly.  Florence  Eldridge 


UNIVERSAUNTL 


o=z 


Police  Dog  Story  (61)  . Doc.  .6029 
James  Brown,  Merry  Anders 

The  Facts  of  Life  (104)  . .C.  .6104 
Bob  Hope.  Lucille  Ball 


Five  Guns  to  Tombstone 

(71)  W..6102 

James  Brown.  Della  Sharman 


The  Misfits  (124)  D..6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)....  6106 
Ron  Foster,  Miiko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi.. 6028 

John  Wayne.  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 

Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad  . 6115 
Bob  Mathias,  Rosanna  Schiafflno 

A Matter  of  Morals  (90)  . . D . .6108 

Maj-Britt  Nilsson,  Patrick 
O’Neal,  Eva  Dahlback 


The  Young  Savages  (103) . . D .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  .6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W..6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  ...  Ho.. 6112 

Jobr.  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.. 6111 
Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Zimbalist  jr., 

The  Last  Time  I Saw  Archie 

(98)  C . .6118 

Robert  Mitchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 


The  naked  Edge  (102)  My.. 6120 

Gary  Cooper,  Deborah  Kerr 

Goodbye  Again  (120)  D.  .6125 

Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  Ac.. 6121 
Gregg  Palmer,  June  Kenney 


©Midnight  Lace  (108) D 6101 

Doris  Day.  Rex  Harrison, 

John  Gavin,  Myrna  loy 


The  Private  Lives  of  Adam  and 
Eve  (87)  partly  in 

color  CD..  6102 

Mickey  Rooney.  Mamie  Van  Doren 


©The  Grass  Is  Greener 

(105)  © C..6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mitchum,  Jean  Simmons 


The  Great  Impostor  (112)  CD.. 6104 

Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  . . . .Cr.  .6105 
Hazel  Court.  Terence  Morgan 


©Wings  of  Chance  (76) . . 0D  . .6111 
James  Brown,  Frances  Rafferty 


©Tomboy  and  the  Champ 

(92)  0D  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (111)  .. D..6109 
Richard  Widmark,  Sonja  Ziemann 


©Posse  From  Hell  (89) . W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh’s  Woman 

(88)  © Ad.. 6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C 6106 

P.  Ustinov,  S.  Dee,  .1.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.  6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (115)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorolhy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76) . Ac.  .6118 

Michael  Craig,  Elizabeth  Seal 

©Tammy  Tell  Me  True 

(97)  CD  .6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  D.  .6120 
Allen  Baron,  Molly  McCarthy 


WARNER  BROS. 


Q©Sunrise  at  Campobello 

(143)  D . .002 

Ralph  Bellamy,  Greer  Garson, 

Hume  Cronyn,  Jean  H&geD 


y©The  Sundowners  (133)  D..007 
Robert  Mitchum,  Deborah  Kerr, 
Peter  Ustinov.  Glynis  Johns 


COMING 


A Fever  in  the  Blood 

(117)  D..008 

Efrem  Zimbalist  jr..  Angle  Dickinson 


Gold  of  the  Seven  Saints 

(88)  OD..009 

Clint  Walker,  Leticia  Roman 
(Filmed  In  sepia) 


©The  White  Warrior  (86)  Ad.. 010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D . .003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(103)  Ac..  Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  ..Ac.. 012 
George  Montgomery,  Charito  Luna 


The  Fabulous  World  of 

Jules  Verne  (82)  Ad.  .013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (87)  . Ad  . .014 

Charles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D .015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  p 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  © D.. 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  SF 

Bodil  Miller 

©Journey  to  the  7th  Planet.. SF.. 

John  Agar,  Greta  Thyssen 

COLUMBIA 

©The  Devil  at  4 O’clock  ©.  .D.. 
Spencer  Tracy,  Frank  Sinatra 

Scream  of  Fear  D.. 

Susan  Strasberg,  Ronald  Lewis 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig,  Joan  Greenwood 

©Greengage  Summer  D.. 

Kenneth  More,  Danielle  Danieux, 
Susannah  York 

©Barabbas  © d . . 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street D . . 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  C.. 

Robert  Wagner,  Dolores  Hart. 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Landlady C.. 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D . . 

Glenn  Ford,  Ingrid  Thulin, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando,  Trevor  Howard. 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  D.. 

Rossano  Brazzi,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  © . . . Bib  D.. 

Jeffrey  Hunter,  Siobhan  McKenna 

A Thunder  of  Drums OD.. 

Richard  Boone.  Geo.  Hamilton, 
Luana  Patten 

PARAMOUNT 

©Breakfast  at  Tiffany’s  ...  CD.. 

Audrey  Hepburn.  George  Peppard 

©Summer  and  Smoke  D.. 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C . . 

Shirley  MacLaine,  Yves  Montand, 
Rob’t  Cummings,  Edw.  G.  Robinson 

20th-FOX 

©The  Big  Gamble  © Ad.. 

Juliette  Greco.  Stephen  Boyd, 
David  Wavne 

Madison  Avenue  © D.. 

Dana  Andrews.  Eleanor  Parker 

20.000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  D . .6101 

(Special  release)  ■ Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion  D . . 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster,  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack,  Lee  Kinsolving 

©Paris  Blues  D.. 

Paul  Newman,  Joanne  Woodward 

UN  IVERSAL-INT'L 

©Back  Street  D.. 

Susan  nayward,  John  Gavin 

©Cape  Fear  D . . 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis,  Jas.  Franciscus 

WARNER  BROS. 

©Splendor  in  the  Grass D.. 

Natalie  Wood,  Warren  Beatty 

©Susan  Slade  D.. 

Troy  Donahue,  Connie  Stevens. 
Dorothy  McGuire.  Lloyd  Nolan 

Merrill’s  Marauders Ac.. 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  © M . . 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russell,  Alec  Guinness 

Claudelle  Inglish  D.. 

Diane  McBain,  Arthur  Kennedy 


8 


BOXOFFICE  BookinGuide  ::  July  24,  1961 


FEATURE  CHART 


MISCELLANEOUS 


BUENA  VISTA 

©Ten  Who  Dared  (92)  Ad  . Nov  60 
John  Beal,  Brian  Keith 
$>©Swiss  Family  Robinson 

(128)  Panavision  ..Ad  ..Dec  60 
Dorothy  McGuire,  John  Mills, 

James  MacArthur,  Tommy  Kirk 
4J©0ne  Hundred  and  One 

Dalmatians  (80)  ...An..  Mar  61 

^The  Absent-Minded  Professor 

(97)  C..  May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn.  Tommy  Kirk 

©The  Parent  Trap  (123).  C.  Jul  61 
Maureen  O'Hara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutu,  Nikki  (dog  star) 
CONTINENTAL 
It  Happened  in  Broad 

Daylight  (97)  D..  Sep  60 

Heinz  Ruhman,  Michel  Simon 
The  Entertainer  (97) . . . . D . . Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D..  Nov  60 

(Eng-dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C . Dec  60 
Terry-Thomas,  Athene  Seyler 
©Hippodrome  (96) . . Ac . . . Mar  61 
(Eng-dubbed)  . .Gerhard  Reidmann, 
Margit  Nanke 

Saturday  Night  and  Sunday 

Morning  (90)  D . Apr  61 

Albert  Finney,  Shirley  Ann  Field 

EDWARD  HARRISON 

Another  Sky  (83) D.. Jan  61 

Victoria  Grayson,  Tayeb 

FILMS-AROUND-THE-WORLD 

A French  Mistress  (91) . . C.  . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 

FILMGROUP 

The  Wild  Ride  (63) . . . . D . . Jun  60 
Jack  Nicholson,  Georgianna  Carter 
©Last  Woman  on  Earth 

(71)  D . Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC.  . Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D..  Nov  60 
Joim  Ashley,  Gary  Vinson 

Date  Bait  (71)  D.  .Nov  60 

Gary  Clark,  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C. . Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGSLEY-UNION 
The  League  of  Gentlemen 


(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  F . . Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD..  Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
Alec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision W.. Jul  61 

Maureen  O'Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho  . Jan  61 

Gianna  Maria  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D . Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPO  RATION 

Home  Is  the  Hero  (83)  D . Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C.. Apr  61 

Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  .Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . .Ac.  . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  . .Cr..Feb61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  Wvngarde,  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  .May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(S3)  Ad..  Nov  60 

Russian  cast  (Eng-dubbed) 

The  Angry  Silence  (95) . . D . . Jan  61 

R.  Attenborough,  Pier  Angell 
The  Young  One  (103)  . . D . . Feb  61 
Zachary  Scott,  Bernie  Hamilton 

Mania  (85)  Ho  . Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94)  . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler’s  Executioners 

(78)  Doc.. Jun  61 


FOREIGN  LANGUAGE 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . .Elsa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W)  . . Jean  Seberg,  Jean- 
Paul  Belmondo 
©Eye  for  an  Eye,  An 

(93)  ® 10-  5-60 

(Manhattan)  . - Curt  Jurgens 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . .Jean-Pierre  Cassel, 
Genevieve  Cluny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-6-61 

(Cont’l) ..  Gerard  Philipe,  Lilli 
Palmer,  Anouk  Aimee,  L.  Padovanl 

No  Morals  (77) 11-14-60 

(Mishkin)  . .Jeanne  Moreau 
Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus) . .Pierre  Fresnay,  Simone 
Ren  ant 

Port  of  Desire  (85) 12-  5-60 

(Kingsley-Union) . .H.  Neff 
Rules  of  the  Game  (104)  4-17-61 
(Janus)  . .Jean  Renoir,  Pauline 
Liu  host 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  . . Jean  Gabin 

GERMANY 

Confess,  Dr.  Corda!  (102)  12-  5-60 
(President)  . Hardy  Kruger,  E. 
Mueller 

Glass  Tower,  The  (104) . .10-  3-60 
(Ellis)  . Lilli  Palmer 
Rest  Is  Silence,  The  (106). 10-  3-60 
(F-A-W)  . Hardy  Kruger,  P.  Van 
Eyck 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  . .Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120) . .10-  3-60 
(Atlantis) . .K.  Logothedtides 


Moussitsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyouklaki 
288  Stournara  St.  (90)  ..  2-27-61 


(Atlantic)  . .Orestis  Makris, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO).  V.  Gassman,  Toto 

Holiday  Island  (105) 11-14-60 

(Brandon)  . Vittorio  de  Sica 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . Marcello  Mastroianni, 
Anita  Ekberg,  Anouk  Aimee,  Alain 

Cuny 

L’Awentura  (145) 6-  5-61 

(Janus)  • .Monica  Vitti,  Gabriele 
Ferzeti,  Lea  Massari 

Two  Women  (105)  6-19-61 

(Embassy)  . .Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis) . .Franco  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  . .Tatsuya  Nakadai 

SWEDEN 

Dreams  (86)  8-  8-60 

( Janus )..E.  Dahlbeck,  H.  Anders- 

son 

Unmarried  Mothers  (79)  . . 3-13-61 
(President) . E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88)  ..  12-12-60 
(Janus).. Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)  . . 1-31-61 
(Kingsley) ..  Vladimir  Ivashov, 
Shanna  Prokhorenko  (also  Eiig.- 
dubbed) 


Short  sub|ects,  listed  by  company,  In  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


£horts  chart 


2 o -315 

a.  z tr  o 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5424  French  Fried  Frolic 

(16i/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16)..  Mar  61 

5426  He  Flew  the  Shrew 

(I6/2)  May  61 


5436  Man  or  Mouse  (18)..  Jun  61 

CANDID  MICROPHONE 
(Reissues) 

5553  No.  3,  Series  2 (10'/2)  Jan  61 

5554  No.  4.  Series  2 (10'/2)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10i/2) . . Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 

(10)  May  61 


COLOR  FAVORITES 
(Technicolor  Reissues) 


5604  Way  of  All  Pests 

(7j/2)  Nov  60 

5605  Four  Wheels,  No 

Brakes  (6'/2)  Nov  60 

5606  Skeleton  Frolic  (7!/2) . . Dec  60 
5667  Babie  Boogie  (6)....  Jan  61 

5608  Pickled  Puss  (6>/2) . . .Jan  61 

5609  Christopher  Crumpet’s 

Playmate  (6/2) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  ( 6/z ) Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6</2)  May  61 
5614Topsy  Turkey  ( 6f/2 ) . Jun  61 


5615  Punchy  de  Leon  (S/2) . .Jul  61 

FILM  NOVELTIES 
(Reissues) 


5851  Canine  Crimebusters 

(10)  Oct  60 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5853  Community  Sings 

No.  1,  Ser.  13  (10) Mar-61 


5854  Yukon  Canada  (10).  . Apr  61 
LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(6!/->)  Dec  61 

5703  Countdown  Clown  (&/z)  Jan  61 

5704  Happy  Go  Loopy  (6'/2)  Mar  61 

5705  Two-Faced  Wolf  (6!/2)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6'/2)  May  61 

5707  Fee  Fie  Foes  (6'/i) . . Jun  61 

5708  Zoo  Is  Company  (&/2)  Jul  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard) ..  Dec  60 

5755  Hotsy  Footsey  (7) Feb  61 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6).. Jul  61 
SPECIAL  COLOR  FEATURETTES 

5441  Wonderful  Hong  Kong 

(19'/2)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter-Reissues) 


4160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

STOOGE  COMEDIES 
(Reissues) 

5401  Income  Tax  Sappy 

(16!/2)  Sep  60 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)..  Jan  61 

5405  Knutsy  Knights 

(17'/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15!/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (10 V2)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (8 /2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 


WORLD  OF  SPORTS 

5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9 /2) . . Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 


All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neapolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7).  . Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 

W275  Cat  Concerto  (7) Sep  60 

W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W268  The  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 
W271  Field  and  Scream  (7)  Sep  60 


PARAMOUNT 
CARTOON  CHAMPIONS 


Herman  and  Katnip 

S20-1  Rail  Rodents  (7) Sep  60 

S20-2  Robin  Rodenthood  (7)  Sep  60 
S20-3  A Bicep  Built  for 

Two  (7)  Sep  60 

S20-4  Mouse  Trapeze  (7).... Sep  60 
Noveltoons 

S20-5  Fido  Beta  Kappa  (7)  Sep  60 
S20-6  No  Ifs,  Ands  or 

Butts  (6)  Sep  60 

S20-7  Candy  Cabaret  (7)  ..Sep-60 
S20-8  The  Oily  Bird  (7)  ..Sep  60 
COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic Apr  61 

MODERN  MADCAPS 

(Technicolor) 

M20-1  Galaxia  (7)  Oct  60 

M20-2  Bouncing  Benny  (6)  Nov  60 
M20-3  Terry  the  Terror  (6)  Dec  60 
M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5The  Kid  From  Mars 

(6)  Mar  61 

M20-6  The  Mighty  Termite 

(6)  Jun  61 

NOVELTOON 

(Technicolor) 

P20-1  Northern  Mites  (6) ..  Nov  60 

P20-2  Miceniks  (6)  Dec  60 

P20-3  The  Lion’s  Busy  (6) . . Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 


P20-5  Alvin’s  Solo  Flight  (7). Apr  61 
P20-6  Hound  About  That(6) . Jun  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 


D20-1  Kings  of  the  Keys 

(9)  Sep  60 

D20-2  Big  “A”  (9)  Sep  60 

D20-3  A Sport  Is  Born 

(10)  Nov  60 

D20-4  Ten  Pin  Tour  (9)....  Apr  61 

D20-5  Speedway  (10) May  61 

THE  CAT 
(Color  Cartoons) 

C20-1  Top  Cat  (8)  Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 Reel 

(12i/a)  Jul  61 

TRAVELRAMA 


(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10)..  Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 


(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C’Scope.  De  Luxe  color. ..  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  Maya 

5125  The  First  Fast  Mail 

(6)  May  61 


a.  z <E  o 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  a 

4175  Sidetracked  (9)  © . . Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 


WALTER  LANTZ  CARTUNES 
(Technicolor.  . Can  be  projected  in 
the  Anamorphic  process.  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ....Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gahby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose.  . Apr  61 

4119  Clash  and  Carry  . . . April  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes . . Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  ...Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)..  Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6).  . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 


Technicolor  Reissues — 7 min.) 

8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Corn  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir.  ...  Sep  60 

8722  Lighter  Than  Hare.  . . .Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  ’n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  ...Apr  61 

8712  D’Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws..  Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18).  . Jul  61 

(One  Reel) 

8501  Riviera  Days  (10)  . Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Fro'ics  (9) -...Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


BOXOFFICE  BookinGuide  ::  July  24,  1961 


9 


S- 


XHIBITOR  HAS  HIS  SAY 

■ii"i™«ABOUT  PICTURES  ■■■ 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


COLUMBIA 

Bobette  Goes  to  War  (Col) — Brigitte  Bardot,  Jac- 
q-jes  Charrier,  Ronald  Howard.  Unless  you  need  a 
picture  or  Bordet  has  extra  draw  in  your  situation, 
skip  it.  Very  little  sex.  Played  Tues.,  Wed.  Weather: 
Cool  and  clear. — Terry  Axley,  New  Theatre,  England, 
Ark.  Pop.  2,136. 

Song  Without  End  (Col) — Dirk  Bogarde,  Capucine, 
Genevieve  Page.  This  is  the  story  of  Franz  Liszt. 
This  is  a very  good  picture  in  some  of  the  best  color 
and  'Scope  photography  I have  seen  in  a good 
while.  Acting  was  very  good  by  Dirk  Bogarde  and 
Capucine.  Business  on  this  was  'way  below  average. 
To  do  the  business  it  should  this  should  be  pushed 
hord  and  presold.  Advance  tickets  should  be  sold 
by  the  local  music  club.  It's  a fine  picture  and 
worth  the  effort.  Played  Sun.,  Mon.,  Tues. — B.  L. 
Brown  jr..  Arcade  Theatre,  Sandersville,  Ga.  Pop. 
5,424. 

Suddenly,  Lost  Summer  (Col) — Elizabeth  Taylor, 
Katharine  Hepburn,  Montgomery  Clift.  Not  suitable 
for  kids  and  waited  too  late  for  adults.  Exorbitant 
terms  kept  me  from  an  early  date,  and  adults  had 
all  seen  it.  Played  Tues.,  Wed.  Weather:  Warm  and 
clear. — Terry  Axley,  New  Theatre,  England,  Ark. 
Pop.  2,136. 

METRO-GOLDWYN-MAYER 

All  the  Fine,  Young  Cannibals  (MGM) — Natalie 
Wood,  Robert  Wagner,  George  Hamilton,  Susan  Koh- 
ner.  Played  on  a Junior-Senior  night  prevue,  and 
some  liked  it,  some  didn't.  Not  too  suitable  for  the 
south.  Played  Fri.  only.  Weather:  Stormy. — Terry 

Axley,  New  Theatre,  England,  Ark.  Pop.  2,136. 

Cimarron  (MGM) — Glenn  Ford,  Maria  Schell,  Anne 
Baxter.  So,  the  critics  panned  this  one — including 
Time's  art  critic — and  we  did  wonderful  business 
with  it.  Let  the  critics  call  it  what  they  may,  this 
film  has  everything  that  brings  the  women  patrons 
in.  And  with  them  their  menfolk.  So  why  worry. 
They  pay  for  their  seats;  unluckily,  the  critics  don't. 
Played  Sun.  through  Sat. — Dave  S.  Klein,  Astra 
Theatre,  Kitwe/Nkana,  N.  Rhodesia,  Africa.  Pop. 
13,000. 

Where  the  Boys  Are  (MGM) — Dolores  Hart,  George 
Hamilton,  Paula  Prentiss,  Jim  Hutton.  The  Lion 
roared  on  this  one.  One  of  the  best  crowds  I've  had 
in  a long  time.  This  is  the  type  of  movie  we  need 
to  get  them  coming  back.  It  has  color,  comedy  and 
enough  music  to  make  it  enjoyable  for  everybody. 
Played  Sun.,  Mon.  Weather:  Warm. — James  Hardy, 
Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 

Where  the  Hot  Wind  Blows  (MGM) — Gina  Lollo- 
brigida,  Yves  Montand,  Melina  Mercouri.  Leave  it  in 
the  can.  The  worst  picture  I've  had  from  MGM  in 
a long  time.  No  story,  no  plot,  no  nothing.  Let's 
have  more  good  U.  S.  A. -made  pictures.  These  for- 
eign-mades  are  certainly  duds  and  do  not  go  over 
with  my  patrons.  I could  have  left  out  four  reels 

' Boys  Are  Ran  5 Days 
To  Good  Business 

For  MGM's  “Where  the  Boys  Are"  we  sold 
a cooperative  page  merchants'  ad  and  ran  the 
picture  five  days  to  very  good  business  in  this 
town  of  6,000.  The  picture  was  well  liked  by 
everyone  ond  word-of-mouth  helped.  It  is  a 
teenage  natural. 

FRANK  PATTERSON 

Mansfield  Theatre, 

Mansfield,  La. 


and  it  wouldn't  have  been  noticed.  Played  Tues., 
Wed.  Weather:  Fair  and  cool. — James  Hardy,  Shoals 
Theatre,  Shoals,  Ind.  Pop.  1,555. 

PARAMOUNT 

Country  Girl,  The  (Pora),  reissue — Grace  Kelly, 
Bing  Crosby,  William  Holden.  Paramount  rode  the 
H out  of  us  to  play  this.  Sure  it's  good,  but,  brother, 
what  a boxoffice  flop.  Can't  play  reissues  on  Sun- 
days, so  we  really  took  it.  Many  more  like  this — no 
Roxy.  Played  Fri.,  Sat.  Weather:  Cold. — 'Ken  Chris- 
tianson, Roxy  Theatre,  Washburn,  N.  D.  Pop.  968. 

G.  I.  Blues  (Para) — Elvis  Presley,  Juliet  Prowse, 
Leticia  Romon.  Somehow,  Elvis  let  us  down  a little. 
Don't  know  why.  Played  this  with  "Circus  Stars," 
also  from  Paro  Played  one  week.  Weather:  Bad. — 
J.  Wilmer  Blincoe,  Owensboro  Drive-In,  Owensboro, 
Ky.  Pop.  33,600. 

Psycho  (Paraj — Anthony  Perkins,  Janet  Leigh, 
Vera  Miles,  John  Gavin.  Very  good,  but  played  too 
late.  When  small  towns  are  held  too  long  behind 
cities  close  by,  it's  "no  go"  on  the  big  ones.  Played 
Sun.,  Mon.  Weather:  Rainy  and  cold. — Terry  Axley, 
New  Theatre,  England,  Ark.  Pop.  2,136. 

20th  CENTURY-FOX 

Canadians,  The  (20th-Fox) — Robert  Ryan,  John 
Dehner,  Teresa  Strotas.  Only  good  enough  for  Die- 
fenbocher  and  his  Canadian  boys.  They  may  take  a 
little  pride  in  watching  the  mounties'  antics.  For 


This's  Like  Watching 
'Carry  On'  in  Color 

"Upstairs  and  Downstairs"  (20th-Fox)  is  like 
watching  one  of  the  "Carry  On"  series  in  color. 
It's  great  fun,  and  I'd  suggest  you  book  it 
right  away.  It's  about  a couple  (newlyweds)  and 
their  troubles  with  a succession  of  hired  hands 
(all  crazy).  Play  it.  In  very  beautiful  color. 
Played  to  a very  good  crowd  on  our  Thurs., 
Fri.,  Sat.  change. 

PAUL  FOURNIER 

Acadia  Theotre, 

St.  Leonard,  N.  B. 


the  rest  of  us,  who  cares!  If  I may  make  a sug- 
gestion to  Fox — they  might  have  improved  the  film 
a little  if  they  let  that  Greek  siren  sing  the  end 
titles  and  not  the  beginning — would  surely  have 
been  worth  a try.  Business  nil.  Played  Wed.  through 
Sat. — Dove  S.  Klein,  Astra  Theatre,  Kitwe/Nkana, 
N.  Rhodesia,  Africa.  Pop.  13,000. 

Captain's  Table,  The  (20th-Fox) — John  Gregson, 
Peggy  Cummins,  Donald  Sinden.  Played  as  the  other 
half  of  double  bill  with  "Seven  Ways  to  Sundown" 
(U-l).  This  is  a sophisticated  comedy  that  all  the 
teenagers  enjoyed.  Played  Fri.,  Sat.  Weather:  Clear. 
— Frank  Patterson,  Mansfield  Theatre,  Mansfield, 
La.  Pop.  6,000. 

UNITED  ARTISTS 

Magnificent  Seven,  The  (UA) — Yul  Brynner,  Steve 
McQueen,  Horst  Buchholz.  For  all  who  want  action 
this  will  fill  the  bill.  One  of  Yul  Brynner's  better 
pictures  with  a good  strong  supporting  cast.  Played 
Wed.  to  Sat.  Weather:  Cold. — Harold  Bell,  Opera 
House,  Coaticook,  Que.  Pop.  6,382. 

Misfits,  The  (UA) — Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift.  Clark  Gable  good  as  always, 
Marilyn  Monroe  not  so  good  in  this  picture.  It  should 
do  average  or  better,  though,  due  to  Gable  name 
and  this  being  his  last  picture.  Played  Sun.,  Mo., 
Tues.  Weather:  Good. — 'Mel  Danner,  Circle  Theatre, 
Waynoka,  Okla.  Popl.  2,018. 

UNIVERSAL-INTERNATIONAL 

Grass  Is  Greener,  The  (U-l) — Cary  Grant,  Deborah 
Kerr,  Robert  Mitchum,  Jean  Simmons.  It's  okay,  but 
not  too  much  business.  Just  fair.  Not  for  a small 
town.  Played  Sun.,  Mon.,  Tues.  Weather:  Fair. — Leo 
A.  Backer,  Valley  Theatre,  Browns  Valley,  Minn. 
Pop.  1,117. 

Seven  Ways  From  Sundown  (U-l) — Audie  Murphy, 
Barry  Sullivan,  Venetia  Stevenson.  This  is  the  kind 
of  picture  for  Audie  Murphy  and  he  plays  his  part 
real  well.  Assist  by  Barry  Sullivan  is  good  and  the 
film  is  in  color.  This  turns  out  to  be  a satisfactory 
program  for  Fri.,  Sat. — Mell  Danner,  Circle  Theatre, 
Waynoka,  Okla.  Pop.  2,018. 

WARNER  BROS. 

Dark  at  the  Top  of  the  Stairs,  The  (WB) — Robert 
Preston,  Dorothy  McGuire,  Eve  Arden,  Angela  Lans- 
bury.  For  some  strange  reason  this  failed  to  draw. 
Certainly  not  the  fault  of  the  picture,  because  it 
had  a punch  for  everybody.  Perhaps  one  needs  a 
lot  of  mileage,  like  the  writer,  to  appreciate  this. 
Played  Sat.,  Sun.,  Mon.  Weather:  Nice. — Carl  P. 

Anderka,  Rainbow  Theatre,  Castroville,  Tex.  Pop. 
1,500. 

Ocean's  11  (WB) — Frank  Sinatra,  Dean  Martin, 
Peter  Lawford,  Angie  Dickinson.  A wonderful  movie 
that  fared  badly  here  due  to  too  much  local  com- 
petition. But  the  gross  was  better  than  a year  ago 
on  the  same  date,  so  business  is  better.  This  should 
be  a blockbuster  in  most  theatres.  Played  Sun.,  Mon. 
Weather:  Hot. — Ken  Christianson,  Roxy  Theatre, 

Washburn,  N.  D.  Pop.  968. 

MISCELLANEOUS 

Carry  On,  Sergeant  (Governor  in  U.  S.;  20th-Fox 
in  Canada) — Kenneth  Connor,  Shirley  Eaton,  Bob 
Monkhouse.  Well  worth  a playdate,  but  not  in  the 
same  class  as  "Carry  On,  Nurse."  Played  Wed.  to 
Sat.  Weather:  A little  warmer.- — -Harold  Bell,  Opera 
House,  Coaticook,  Que.  Pop.  6,382. 

Flying  Leathernecks  (RKO — reissued  through  Real- 
art) — John  Wayne,  Robert  Ryan,  Don  Taylor.  We've 
been  doing  good  business  in  combining  John  Wayne's 
older  color  features.  Played  this  with  "She  Wore  a 
Yellow  Ribbon"  (also  from  Realart).  Played  Fri.,  Sat. 
Weather:  Okay. — J.  Wilmer  Blincoe,  Owensboro 

Drive-In,  Owensboro,  Ky.  Pop.  33,600. 

Hippodrome  (Continental)  — Gerhard  Riedmann, 
Marai  Nunke,  Willy  Birgel.  Took  time  out  to  do  some 
ballyhooing  on  this — played  up  the  circus  act  angle 
ond  thought  we  would  do  good.  Nothing — and  there 
is  little  wonder.  These  foreign  jobs  in  this  situation 
go  over  like  lead  balloons.  Good  color  and  good 
music.  The  film  hadn't  even  been  exposed  by  com- 
petition, and  now  we  know  why.  Couldn't  wait  to 
haul  the  film  down  for  the  express  company  to  take 
away. — Ray  Boriski,  Al  Zarzana,  Galena  Theatre, 
Galena  Park,  Tex.  Pop.  10,000. 


White  Nights  F Romantic  Drama 

UMPO  105  Minutes  Rel.  June  '61 

Luchino  Vischonti,  the  Italian  director  whose 
films  were  rarely  shown  in  the  U.  S.  until  his 
current  "Rocco  and  His  Brothers,"  which  is 
now  attracting  attention  in  New  York  City, 
made  this  Italian-language  film  in  1957.  With 
Maria  Schell,  Marcello  Mastroianni  of  "La 
Dolce  Vita"  fame  and  Jean  Marais,  handsome 
French  star,  for  marquee  value,  this  Italian- 
language  import  should  be  a good  art  house 
entry  and  a novelty  because  its  unreal,  stage- 
like settings  are  the  antithesis  of  the  realistic 
backgrounds  of  most  modern  Italian  pictures. 
Vischonti,  who  wrote  the  screenplay  with  Suso 
Cecchi  D'Amico  from  a Dostoyevsky  tale,  has 
captured  the  romantic  mood  magnificently 
and  Giuseppe  Rotunno's  soft-focus  photog- 
raphy contributes  to  the  film's  dream-like 
quality.  Starting  with  a meeting  on  a bridge 
between  a lonely  young  man  and  an  unhappy 
girl,  the  story  employs  flashbacks  to  tell  the 
story  of  her  romance  with  a man  she  has 
waited  for  every  night.  During  a snowy  eve- 
ning, the  boy  manages  to  make  the  girl  for- 
get her  former  love  until,  in  the  ironic  finale, 
the  man  suddenly  reappears  on  the  bridge 
and  the  boy  is  again  left  alone.  Miss  Schell's 
"laughing-through-her-tears"  acting  style  is 
perfectly  suited  to  the  unhappy  heroine  role 
while  Mastroianni,  who  won  the  best  actor 
award  at  Venice  for  this  portrayal,  is  excellent 
as  the  lonely  youth.  Marais  appears  briefly 
in  the  flashbacks  and  Clara  Calamai  con- 
tributes a vivid  bit  as  a persistent  prostitute. 
The  haunting  musical  score  is  by  Nino  Rota. 

Maria  Schell,  Marcello  Mastroianni,  Jean 
Marais,  Clara  Calamai,  Dick  Sanders. 


Attanasio  F £•*}»■  Musical  ^Comedy 

Casolaro-Giglio  103  Minutes  Rel. 

An  engaging  musical  comedy  about  a race 
horse  and  Italian  gangsters  at  an  American 
racetrack,  this  successfully  spoofs  our  national 
mores  and  morals  and  should  find  receptive 
audiences  in  the  Italian-speaking  sectors  of 
the  large,  metropolitan  cities  in  particular. 
Renato  Rascel  is  stable-boy  for  snobbish 
horse,  Athanasius,  who  loses  regularly  all 
races  by  gallantly  allowing  lady-horses  to 
pass  him  by.  Later,  a dangerous  gang  dis- 
covers that  Athanasius  descends  from  the 
mighty  Man-of-War,  and  he's  promptly  kid- 
napped. Tracking  his  prize  companion  to  the 
wilds  of  Mexico,  Rascel  disguises  himself  as 
the  legendary  Zapata.  On  his  part,  Athana- 
sius chalks  up  winnings  for  the  grateful 
Rascel.  Some  musical  respite  is  provided  by 
Le  Peter  Sisters.  Released  by  Casolaro-Giglio 
Films  in  the  U.  S.  Color  process  is  Ferrania- 
color.  Capably  directed  by  Camillo  Mastro- 
cinque.  This  is  in  Italian  (There  are  no  titles). 

Renato  Rascel,  Tina  De  Mola,  Kiki  Urbani, 

Le  Peter  Sisters,  and  Athanasius. 


Plan  Film  in  Brazil 

BUENOS  AIRES — Rita  Gam  and  Viveca 
Lindfors,  who  are  appearing  with  the  Ac- 
tor’s Studio  Repertory  company  here,  have 
been  signed  by  Hector  Olivera  of  Aires 
Cinematografica  Argentina  for  the  film 
version  of  Jean  Paul  Sartre’s  “No  Exit,” 
which  will  be  filmed  here  for  international 
release.  Morgan  Sterne,  also  of  the  com- 
pany, will  be  in  the  picture  and  George 
Tabori,  Miss  Lindfors’  husband,  is  adapt- 
ing the  play  for  the  screen. 


10 


BOXOFFICE  BookinGuide  ::  July  24,  1961 


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Feature  reviews 


Symbol  © denotes  color;  © CinemaScope;  ® Vistavision;  © Superscope;  ® Noturam  a;  ® Regalscope;  ® Teehniromo.  For  story  synopsis  on  eoch  picture,  see  reverse  side. 


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Francis  of  Assisi  F Reli|ous  D@rama 

20th-Fox  (111)  105  Minutes  Rel.  Aug.  '61 

•eatrv 

ontaci  As  the  first  motion  picture  based  on  the  life  of  the  Saint  Jnd  . 

who  founded  the  Franciscan  Order  in  the  13th  Century,  Plato  ,Unt 
Skouras'  production  is  an  inspiring  film,  magnificently  made 
on  actual  locations  in  Italy,  which  will  have  a strong  appeal 
to  all  Catholics  and  religious-minded  patrons  in  general. 
Properly  exploited  to  stress  the  spiritual  values,  the  picture 
should  be  a good  boxoflice  contender.  Skouras  received  fine 
cooperation  from  the  veteran  director,  Michael  Curtiz,  and 
from  Bradford  Dillman,  who  portrays  the  title  role  with  an 
inner  fire,  and  Dolores  Hart,  who  gives  a luminous  per- 
formance as  St.  Claire.  The  screenplay  by  Eugene  Vale, 

James  Forsyth  and  Jack  Thomas  devotes  the  earlier  part  of 
the  film  to  Francis'  life  as  a handsome  worldly  youth,  at- 
tracted to  the  daughter  of  an  aristocrat,  until  he  hears  a voice 
which  gives  his  life  spiritual  meaning.  His  love  and  under- 
standing for  animals  and  birds  is  charmingly  depicted  and 
there  are  other  scenes  of  human  interest,  as  well  as  realistic 
battle  action  in  the  early  part.  The  high  spot  of  the  latter  part 
of  the  picture  is  Francis'  pilgrimage  to  the  Holy  Land  to  meet 
the  Moslem  leader,  a brief  role  splendidly  played  by  Pedro 
Armendariz.  Stuart  Whitman  is  less  effective  but  will  be  a 
draw  for  teenagers.  In  CinemaScope  and  De  Luxe  Color. 

Bradford  Dillman,  Dolores  Hart,  Stuart  Whitman,  Pedro 

Armendariz,  Eduard  Franz,  Finlay  Currie,  Cecil  Kellaway. 

Dentist  in  the  Chair  F ££  c""’ 

Ajay  Films  84  Minutes  Rel.  July  '61 

It's  certainly  within  the  realm  of  probability  that  this  latest 
popt  farcical  British  study  of  the  medical  field— ah,  there,  memories 
200  of  "Carry  On,  Nurse" — can  gross  on  a par,  if  not  well  beyond 
the  "Nurse"  boxoffice  figures.  It  is  just  as  wackily  conceived, 
just  as  hilariously  enacted,  and  from  point  of  pacing,  it  leaves 
nothing  to  be  desired.  Emphasis  is,  and  understandably  so, 
on  the  cavorting  antics  of  some  dental  students  in  contem- 
porary England,  and  what  happens  with  Bob  Monkhouse  and 
Ronnie  Stevens,  undergraduates,  encountering  small-time 
crook  Kenneth  Connor  (one  of  the  better  thespian  values  of 
"Nurse").  All  ends  happily,  but  not  before  the  Val  Guest 
screenplay  (with  additional  scenes  by  Monkhouse  and 
George  Wadmore)  has  run  the  full  gamut  of  comedy  fare. 
Romance  isn't  lacking;  Monkhouse  casts  an  appraising  eye 
over  newly  arrived  student  Peggy  Cummins,  who,  it  de- 
velops, is  niece  of  college  dean  Eric  Barker.  When  Connor 
mistakenly  steals  a case  of  dental  equipment,  under  fiancee 
Eleanor  Summerfield's  misguidance,  the  storm  signals  of 
emotional  turbulence  go  up  and  never  really  come  down. 
Producer  Bertram  Ostrer  and  director  Don  Chaffey  have  pro- 
vided an  admirable  quantity  of  humorous  elements,  briskly 
played  out  by  Monkhouse. 

Bob  Monkhouse,  Peggy  Cummins,  Kenneth  Connor, 
Eric  Barker,  Ronnie  Stevens.  Vincent  Ball. 

The  Truth  (Le  Verite)  A Drama 

Kingsley  Int'l  127  Minutes  Rel.  July  '61 

Guided  by  the  fine  directorial  hand  of  Henri-Georges 
Clouzot,  famed  for  "Diabolique"  and  "Wages  of  Fear,''  Brigitte 
Bardot,  hitherto  noted  chiefly  for  undressing  on  the  screen, 
turns  in  a notable  dramatic  performance  while  retaining  the 
sensuality  and  exposure  which  brought  her  fame.  Produced 
by  Raoul  Levy,  the  picture  was  an  Academy  Award  nominee 
this  year  and  has  won  two  French  awards  but  Mile.  Bardot 
will  be  the  chief  selling,  both  in  the  English-dubbed  version 
j,mv  for  regular  showings  and  the  French-language  version  for 

| the  art  spots.  As  a consistently  absorbing,  even  fascinating, 

RaJy  tale  of  a pleasure-loving,  loose-moralled  girl  on  trial  for  the  ) 

murder  of  the  man  she  truly  loved,  this  is  the  year's  out-  — V 
standing  French  film,  even  if  its  frank  dialog  and  many  bed- 
room scenes  make  it  strictly  adult  fare.  Clouzot's  courtroom 
scenes  are  brilliantly  staged  and,  as  the  witnesses  testify, 
the  flashbacks  spring  to  life  to  tell  the  somewhat  sordid 
romantic  tale.  In  addition  to  the  star's  fine  portrayal,  un- 
questionably the  high  point  of  her  career,  the  suave  Paul 
Meurisse  and  the  kindly,  authoritative  Charles  Vanel,  are 
outstanding  as  the  opposing  attorneys  in  the  murder  trial. 
English  dubbing  is  among  the  best  of  its  kind.  A Hans  Film 
production. 

Brigitte  Bardot,  Sami  Frey,  Paul  Meurisse,  Charles  Vanel, 
Marie-Jose  Nat,  Louis  Seigner,  Barbara  Sohmers. 

The  Sins  of  Mona  Kent  A Romant“  Dram? 

Astor  Int'l  75  Minutes  Rel.  Aug.  '61 

This  is  geared,  from  start  to  finish,  for  the  more  sensational- 
minded,  and,  once  word  of  mouth  gets  about,  should  garner 
a handsome  boxoffice  accounting.  The  story  line — the  coun- 
try gal  (Sandra  Donat)  stranded  in  the  big  city  while  yearn- 
ing for  a glamorous  theatrical  career,  only  to  find  friendship 
through  an  opportunistic  painter,  Vic  Ramos;  a photographer, 
Gil  Brandsen;  and,  finally  status-seeking  gossip  columnist 
Allan  Frank,  in  the  end  marrying  the  latter  chap  on  his 
promise  to  make  her  a big  star — has  been  told  many  times, 
iVlv  with  varying  degrees  of  effectiveness.  There  is,  certainly,  a 
;stmei  built-in  receptivity  of  sorts  for  such  emoting  and  it's  to  this 
119'  type  of  audience  that  producer-director  Charles  J.  Hundt  has 
directed  his  particular  efforts,  working  from  an  original  story 
by  Dick  Brighton.  Miss  Donat,  a former  Playboy  Magazine 
discovery,  essays  the  title  role,  properly  shading  her  female 
wiles,  as  she  traipses  about  the  metropolitan  New  York 
atmosphere,  including  an  ostensibly  deserted  beach.  The 
Mermaid  Production  has  New  York  radio-TV  personality 
Johnny  Olsen  as  the  chap  who  delves  into  the  origin  of  the 
Broadway  celebrity  known  as  Mona  Kent.  Color  here  is  by 
De  Luxe.  This  is  not  for  the  kiddies — it's  way  over  their  heads. 

Johnny  Olsen,  Sandra  Donat,  Vic  Ramos,  Gil  Brandsen, 
Joy  Violette,  Allan  Frank. 

Anna's  Sin  A 

Atlantis  Films  86  Minutes  Rel.  Aug.  '61 

Filmed  in  Italy,  dubbed  for  the  American  market,  this 
George  Morris  presentation  teams  an  admittedly  unconven- 
tional romantic  duo — Negro  Ben  Johnson  and  Italian  student 
Anna  Vita — and  while  a certain  degree  of  sensationalism 
may  be  anticipated  in  exploitation,  it  may  be  well  to  con- 
centrate on  the  boy-girl  relationship  played  out  against  a 
strange  racial  and  nationalistic  barrier.  Not  for  junior  mati- 
nee trade,  by  any  stretch  of  the  imagination,  it  relates  a 
grim  yarn,  of  the  Negro  arriving  in  Italy  to  perform  in  his 
production  of  "Othello"  and  also  to  track  down  the  fellow 
Negro  for  whom  he  took  the  rap  in  a white  girl  assault 
charge  some  years  previous  in  the  U.  S.  As  matters  wend 
their  dramatic  way  in  the  Edorado  Anto  and  Camillo 
Mastrocinque  (latter  also  directed)  screenplay,  love  blossoms 
between  Johnson  and  Anna  Vita,  young  student  he  has 
selected  as  his  leading  lady.  Just  when  it's  thought  that 
romance  will  conquer  all,  Paul  Muller,  the  girl's  guardian, 
who  has  an  eye  on  her  inheritance,  blurts  out  the  circum- 
— -A  stances  of  Johnson's  stateside  situation,  and  she,  in  turn,  o.  , 

prop  temporarily  rejects  Johnson.  A touching  episode  atop  a build-  L it) 

ing  with  police  closing  in,  resolves  the  boy-girl  relationship.  g‘ 1 

Anna  Vita,  Ben  Johnson,  Paul  Muller,  William  Demby, 

Pamela  Winter,  Giovanna  Mazzotti. 

You  Have  to  Run  Fast  F s“”,n“ 

United  Artists  ( ) 73  Minutes  Rel. 

The  prolific  producer-director  team  of  Robert  E.  Kent  and 
Edward  L.  Cahn,  responsible  for  a truly  astonishing  quan- 
tity of  product  over  any  given  year's  span,  provide  in  this 
Harvard  Film  Corp.  presentation  a reasonably  satisfactory- 
suspense  yarn,  peopled  by  brisk-paced  thespians.  The 
Orville  H.  Hampton  screenplay—  a medico  hurriedly  leaves 
his  practice  after  becoming  inadvertently  involved  in  a 
bizarre  gangland  killing,  only  to  be  followed  relentlessly  by 
chief  thief  Grant  Richards  and  his  hirelings — is  the  type  that 
telegraphs  significant  happenings  ahead,  of  course,  and  must 
depend,  to  a great  extent,  on  the  convincing  emotive 
qualities  of  the  principal  players,  including  Richards,  as  pur- 
poseful crimeland  chieftain;  Hill,  as  the  doctor  on  the  run 
from  Richards'  vengeance;  and  Elaine  Edwards,  as  daughter 
of  paraplegic  Colonel  Willis  Bouchey,  who  comes  to  Hill  s 
aid  at  the  11th  hour.  Production  values  are  in  keeping  with 
the  companion  feature  status,  although  Gil  Warrenton  s 
photographic  effects  are  trim,  never  cluttered  with  the  in- 
consequential. In  Hill  and  Miss  Edwards,  Kent  and  Cahn 
have  a pair  of  most  welcome,  personable  young  people,  and 
it  might  behoove  the  imaginative  showman  to  develop  a 
campaign  to  appeal  to  young  audiences. 

Craig  Hill,  Elaine  Edwards,  Grant  Richards.  Shep 
Sanders,  John  Apone,  Brad  Trumbull,  Ken  Mayer. 

The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 

2548  BOXOFFICE  BookinGuide  July  24,  1961  2547 

FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  “Dentist  in  the  Chair"  (Ajay) 

Bob  Monkhcuse,  hopeful  dental  student,  works  part-time 
in  embalming.  Together  with  roommate  Ronnie  Stevens  he 
spends  less  time  studying  than  he  does  trying  to  avoid  eagle- 
eye  of  Dean  Eric  Barker.  Troubles  start  piling  up  when  i Dov 
he  flirts  with  attractive  new  student  Peggy  Cummins,  who?  th° 
turns  out  to  be  the  dean's  niece.  Kenneth  Connor,  small-time 
thief  who  has  mistakenly  stolen  a case  of  dental  equipment 
under  misguidance  of  fiancee  Eleanor  Summerfield,  attempts 
to  sell  the  goods  to  two  students.  Being  penniless,  they  agree 
to  auction  the  "bankrupt  stock,"  as  Connor  describes  it,  and 
split  the  take — discovering  too  late  they  have  become  parties 
to  a crime.  With  Peggy's  reluctant  aid,  they  begin  a madcap 
chase  to  buy  back  the  stolen  equipment  from  their  feilow 
students,  harassed  by  help  from  Connor,  now  masquerading 
as  a student  with  disastrous  consequences.  With  police 
closing  in  and  dental  exams  looming,  Monkhouse  insists  that 
Eleanor  be  found  and  made  to  earn  the  money  they  need, 
to  buy  off  the  remainder  of  the  tools,  by  working  in  a coffee 
bar.  Eleanor  arrives  suddenly  at  a college  dance.  Connor 
disappears,  only  to  reappear  with  happy  ending. 

EXPLOITIPS: 

Screen  this  for  dental  association  spokesmen  and  the  like 
and  ask  newsmen  to  provide  question-and-answer  sessions 
for  professional  people. 

CATCHLINES: 

Guaranteed  to  Extract  the  Maximum  of  Laughter. 


THE  STORY:  “The  Sins  of  Mona  Kent"  (Astor  Int'l) 


New  York  radio-TV  interviewer  Johnny  Olsen  (himself) 
tracks  down  real  story  of  Mona  Kent  (Sandra  Donat), 
glamorous  Broadway  star,  by  questioning  people  who  "knew 
her  when."  The  story  pieces  itself  together — she  is  really 
Elvira  Kowalski,  midwestern  farm  girl  with  aspirations  for  the 
iheatre.  Naive  out-of-towner  gets  letter  notifying  her  she  is 
a winner  for  try-out  status;  in  New  York,  however,  she  learns 
contest  is  a fraud  (after  having  given  key  people  $100).  She 
moves  in  with  fellow  theatre  aspirant  Joy  Violette,  who  settles 
for  free  meals  and  few  lines  of  publicity  in  Allan  Frank's 
gossip  column.  Painter  Vic  Ramos  wants  to  paint  Elvira  in 
the  nude,  but  she  refuses,  and  he  helps  her  get  a job  as  night  trn0l 

club  hat-check  girl.  Frank  invites  her  to  a weekend  party  atones.  (air.  t 

his  plush  Long  Island  estate.  To  attract  attention,  Elvira,  Mo  W e 

rips  off  her  outer  clothing  and  dives  into  the  pool.  She  gets  T 
a summer  stock  job  and  use  of  Frank's  estate  while  he's 
abroad.  She  agrees  to  Frank's  proposition:  Marry  him  and 
he  will  "build"  her  to  stardom. 

EXPLOITIPS: 

Sandra  Donat,  the  principal  here,  was  "discovered"  by  the 
much-recd  Playboy"  Magazine.  Johnny  Olsen  is  a top-rated 
New  York  radio  and  television  personality. 

CATCHLINES: 

Why  Did  Mona  Kent  Do  It?  . . . for  Love?  for  Fame? — or 
Just  for  Kicks!  . The  Pulsating  Story  of  Young  Innocence — 
and  Old  Desires! 


THE  STORY:  "You  Have  to  Run  Fast"  (UA) 

When  a badly  injured  detective  is  brought  to  Dr.  Craig 
Hill  by  two  strange  men,  he  inadvertently  becomes  involved 
in  a bizarre  cast.  The  patient  dies  and  Hill  later  identifies 
the  killers  as  gang  boss  Grant  Richards  and  henchman  Ric 
Marlow.  Fearing  gangland  reprisal,  Hill  hurriedly  leaves 
town,  taking  up  residence  in  Summit  City,  where  he  changes 
his  name  and  disguising  himself,  obtains  a job  as  a sporting- 
goods  clerk.  He  lives  at  Hollow  Mountain  Lodge  owned  by 
Elaine  Edwards  and  her  paraplegic  father,  Col.  Willis 
Bouchey.  Richards,  still  hiding  from  police,  sends  hired 
killers  John  Apone  and  Shep  Sanders  to  Summit  City  in 
search  of  Hill.  They  learn  Hill  is  a newcomer.  The  killers  are 
uncertain  of  the  newcomer's  identity  and  Richards  comes  to 
lov/n,  his  cleverly  devised  plan  to  trap  Hill  falling  through 
when  deputy  sheriff  Brad  Trumbull  recognizes  him.  The 
deputy  is  shot  and  Kill  drops  his  disguise  in  order  to  perform 
an  emergency  operation,  interrupted  by  intrusion  of  the 
killers  Sharp-shooting  Bouchey  comes  to  his  aid,  bringing 
an  end  to  Hill’s  race  from  fear. 


EXPLOITIPS: 

Screen  this  for  local  police  and  orivate  detectives,  getting 
their  comments  for  a cooperative,  topical-minded  newspaper  /nTgir 
columnist  or  TV-radio  commentator.  

CATCHLINES: 

Two  Killers  Stalking  Him  in  the  Dead  of  Night  . . . He 
Tried  to  Hide,  But  Gangland  Came  Running. 


THE  STORY:  “Francis  of  Assisi"  (20th-Fox) 

The  story  begins  early  in  the’13th  Century  in  the  little  town 
of  Assisi  as  Francis,  son  of  a cloth  merchant,  goes  to  war  to 
liberate  King  Frederick  of  Sicily.  During  a battle,  Francis 
hears  a voice  commanding  him  to  return  home.  Branded  a 
coward,  Francis  is  imprisoned,  later  released  through  the 
intervention  of  Clara,  his  childhood  friend,  and  goes  on  to 
found  a new  religious  order  with  its  vows  of  chastity,  poverty 
and  humility.  After  Francis  journeys  to  the  Holy  Land  and 
wins  the  respect  of  the  Moslem  leader,  he  returns  to  Italy 
to  find  that  one  of  his  Franciscan  brothers  has  worked  out  a 
new  rule  which  gets  away  from  their  vows  of  poverty.  Mean- 
while, Clara  realizes  she  is  destined  to  become  a nun  and, 
after  she  takes  her  vows,  she  visits  Francis,  who  has  retired 
to  a cave  and  is  becoming  blind.  He  dies  there  with  the 
blessings  of  Clara,  his  friends  and  his  many  followers. 
EXPLOITIPS: 

Hold  advance  screenings  for  religious  leaders  and  church 
and  school  authorities  who  will  recommend  the  film  to  their 
parishioners  and  pupils.  Bradford  Dillman  recently  starred  in 
"Sanctuary"  and  "Circle  of  Deception"  while  Stuart  Whitman 
was  in  "The  Fiercest  Heart."  Dolores  Hart  was  in  "Where  the 
Boys  Are."  Also  promote  Plato  Skouras  as  the  producer  and 
Michael  Curtiz  as  the  director. 


r 


CATCHLINES: 

How  a Lusty,  Fighting  Young  Adventurer  Turned  Into  a 
Saintly  Man  of  God. 


THE  STORY:  “The  Truth"  (Kingsley) 

On  trial  in  Paris  for  the  murder  of  her  lover,  Sami  Frey, 
Brigitte  Bardot  tells  on  the  witness  stand  of  her  early  life  with 
her  hard-working  sister,  Marie-Jose  Nat,  while  Brigitte  plays 
around  with  a good-for-nothing  crowd.  When  Brigitte  meets 
Frey,  a young  conductor  friend  of  her  violin-playing  sister,  he 
is  attracted  to  her,  but  she  keeps  him  on  a string  until  they 
end  up  in  a love  affair.  But  Frey  is  possessive  and  jealous 
while  Brigitte  plays  around  with  other  men  until  they  quarrel 
and  part.  Later,  Brigitte  learns  Frey  is  engaged  to  her  sister 
and  she  realizes  he  was  her  only  true  love.  She  goes  to  him 
and,  after  a night  together,  he  tells  her  to  get  out.  Planning 
to  commit  suicide  in  Frey’s  presence,  Brigitte  instead  shoots 
him  in  rage  and  then  turns  on  the  gas.  But,  she  is  rescued 
and  goes  on  trial.  The  trial  ends  as  Brigitte  slashes  her  wrists 
and  dies  in  the  prison  hospital. 

EXPLOITIPS: 

In  addition  to  the  obvious  exploitation  of  Brigitte  Bardot  in 
her  various  stages  of  undress,  stress  that  she  gives  a fine 
dramatic  portrayal  under  the  direction  of  Henri-Georges 
Clouzot,  noted  for  "Diabolique,"  one  of  the  top  French  films, 
and  "Wages  of  Fear." 

CATCHLINES: 

Brigitte  Bardot,  Greater  and  More  Glamorous  Than  Ever 
Before — in  a Dramatic  Triumph  from  Henri-Georges  Clouzot 

. . What  Was  the  Truth  About  the  Tragic  Love  Affair  That 
Led  to  Murder  . . . It's  BB  As  You've  Never  Seen  Her  Before. 


c 


THE  STORY:  “Anna's  Sin"  (Atlantis) 

American  Negro  actor  Ben  Johnson  arrives  in  Rome  to  per- 
form in  his  production  of  "Othello"  and  to  find  the  man  for 
whom  he  took  the  rap  in  an  assault  charge  against  a little 
white  girl  back  in  the  States.  He  selects  young  acting  student 
Anna  Vita  as  his  leading  lady  and  they  fall  in  love.  Anna’s 
guardian,  Paul  Muller,  is  also  in  love  with  her,  at  the  same 
time  coveting  her  considerable  inheritance.  He  learns  of 
Johnson's  secret  and  tells  Anna  that  her  Negro  boy  friend 
has  served  a seven-year  prison  term  for  assault.  Disgusted, 
she  rejects  Johnson,  but  later  discovers  the  truth.  Muller, 
thwarted,  kills  William  Demby,  the  Negro  sought  by  John- 
son. Johnson  chokes  Muller  and  flees.  He  is  trapped  by 
police  atop  a building  and  saved  from  jumping  by  Anna 
who  confesses  her  love  and  tells  him  that  Muller  has  been 
arrested. 


EXPLOITIPS: 

The  inter-racial  love  affair  delineated  here  should  be  sold 
as  strictly  adult  entertainment.  Play  up  the  “Othello"  and 
"Desdemona"  theme. 

CATCHLINES: 

She  Dared  Love  a Man  Whose  Color  Was  on  the  Outside! 
. A Love  Reaching  Across  Vicious  Barriers  ...  He  Came 
From  Afar  to  Find  Her  Waiting. 


BOXOFFICE  BookinGuide  ::  July  24,  1961 


RATES:  20c  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CLfflRIDG  HOUSE 


* 


I 


HELP  WANTED 

SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 


Bingo,  more  action!  $4.50M  cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  ot 
Hawaii,  670  S.  Lafayette  Place,  Los  An 
geles  5,  Calif 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  1G0-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products  346  West  44th  St.,  New  York 
36.  N.  Y. 


Midget  Bibles.  $50/thousand.  lxl  t/2 " ' , 
224  pages  Samples,  prices  10c.  Johnson- 
Smith,  D-95i,  Detroit  7. 


Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 


GREAT  KIDDIE  GIVEAWAY:  Action 

Stooge  rings  will  build  your  attendance, 
500,  $1,300,  1-M  $25.00.  Order  from  Box 
246,  Pulaski,  Wisconsin. 


BACK  TO  SCHOOL— Writing  pads  4c 
each,  Pencils,  $2.50  gross,  Comic  books. 
Imprinted  book  covers.  Catalogue.  Hecht 
Mfg.,  184  W.  Merrick  Road,  Meirrick,  N.  Y. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample 
Commercial  Sound  Service,  P.  O Box  5, 
Sulphur  Springs,  Texas. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHI3ITORS.  PROJECTIONISTS  & RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Nowl  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


THEATRE  TICKETS 

Prompt  Service.  Special  printed  roll 
tickets.  100,000,  $37.95;  10.000,  $12.75; 

2,000,  $5.95.  Each  change  in  ad-mission 
price,  including  change  in  color,  $4.25 
extra.  Double  numbering  extra.  F.O.B. 
Kansas  City,  Mo.  Cash  with  order.  Kansas 
City  Ticket  Co.,  Dept.  11,  109  W.  18th 
Street,  Kansas  City  8,  Mo. 

BOXOFFICE  ::  July  24,  1961 


GENERAL  EQUIPMENT— USED 


Best  cash  offer  takes  dual  equipment, 
standard  Simplex,  latest  RCA  soundheads, 
magnarcs,  rectifiers,  pedestals,  magazines, 
regular  and  CinemaScope  lens.  Located 
northwest  Florida.  You  dismantle  and 
transport.  John  Evans,  2313-B  Starmount 
Cir.,  S.  W.,  Huntsville,  Alabama. 


Top  Prices  Paid:  For  used  projectors, 
lamphouses,  lenses,  etc.  What  have  you? 
Star  Cinema  Supply,  621  West  55th  Street, 
New  York  19. 


DRIVE-IN  THEATRE  EQUIPMENT 

DRIVE-IN  OPPORTUNITY:  E-7  projectors, 
heavy  pedestals,  RCA  soundheads,  Altec 
amplification,  lenses,  Ashcraft  hydroarcs 
w/water  circulation,  new  200W  amplifi- 
cation all  for  $2,995.  S.O.S.,  602  W.  52nd, 
New  York  19. 


BASKET  REPLACEMENTS  for  old  type 
RCA  junction  boxes  . . . replaces  both 
baskets  and  mounts  on  top  of  junction 
box  cover,  easy  to  install.  Sample  and 
quantity  price  list,  65c.  Best  R/C  Mfg. 
Company,  3211  St.  John,  Kansas  City  23, 
Mo. 


EQUIPMENT  REPAIR  SERVICE 

REPAIR  your  glass  reflectors  with 
GATORHIDE  permanently!  Unconditional- 
ly guaranteed!  $2.95  postpaid.  Gatorhide, 
P.O.  Box  71,  Joplin,  Missouri. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238 


Wanted:  Will  lease  drive-in  theatres, 

Tennessee,  Alabama,  Georgia,  Florida. 
Percentage  of  gross  or  straight  lease. 
No  family  operation.  Boxofffice,  9318. 


Indoor  for  Immediate  Lease:  North- 

eastern U.  S.  8,000  to  50,000.  Experienced, 
aggressive,  imaginative,  educated  young 
man  wants  to  settle.  All  replies  acknowl- 
edged. Boxoffice,  9326. 


Wanted:  Theatre  to  lease,  with  option 
to  buy.  29  years  experience.  Now  em- 
ployed as  General  Manager,  Frels  The- 
atres, Inc.,  8 years  in  this  position.  My 
employers  know  about  this  ad.  J.  D. 
Oliver,  407  W.  Wisteria,  Victoria,  Texas. 


THEATRES  FOR  SALE  OR  LEASE 

York  Theatre.  Athol,  Mass.,  1200  seats, 
national  release,  excellent  condition.  To 
settle  estate  Write  Abe  Garbose,  8 
Parker  St.,  Gardner,  Mass. 


For  Sale  or  Lease:  300-car  dnve-m 

only  drive-in  serving  Pulaski  and  Dublin, 
Virginia  area.  Other  interest.  Earl  B 
Faw,  Pulaski  Drive-In,  Dublin,  Virginia 

Sale  or  Lease:  Three  excellent  drive-ins. 
Package  or  individual,  you  can  have  1, 
2,  3.  Fairview,  St.  Marys,  Pa.;  Hunting- 
don, Huntingdon,  Pa.,  White  Way,  War- 
ren, Pa  Health.  Anderson,  Mt.  Jewett,  Pa. 
Phene  4881  or  3511. 


400-seat  theatre  for  sale  or  lease,  Sul- 
livan County,  New  York.  William  S.  El- 
liott, Broker;  Liberty,  N.  Y. 


THEATRES  FOR  SALE 

West  Coast  theatres  for  sale.  Write  for 

list.  Theatre  Exchange  Company,  260 
Keamy  Street,  San  Francisco  6,  California. 


Drive-in  and  indoor.  Southern  New 
Mexico,  Population  3,200.  300  seat  indoor, 
$15,000  . 200  car  drive-in,  $20,000.  Prices 
include  buildings  and  equipment.  Will 
sell  separate  or  sell  all  equipment.  Box- 
office  9320. 


For  Sale:  Established  circuit  in  Florida. 
Drive-in  and  conventional.  Good  terms. 
Owner  wants  to  retire.  Boxoffice,  9321. 


North  Iowa  Dandy.  Latest  equipment, 
under  $12,000,  down,  terms  balance.  Box- 
office,  9322. 


Due  to  illness,  300-car  drive-in  theatre 
with  CinemcScope  on  11  acres.  1,000 
foot  frontage  on  US  54,  Lake  of  the  Ozarks. 
Terms.  Glaize  Drive-In  Theatre,  Osage 
Beach,  Missouri. 


For  Sale:  Central  San  Joaquin  Valley 
near  air  base.  700  seat  house  doing  good 
business,  priced  below  value.  Contact 
A.  D.  Ruff,  P.O.  Box  428,  Huron,  Cal- 
ifornia. Phone  WH  5-2125. 


Theatre  in  Northwest  lower  Michigan, 
resort  area.  Seats  350,  fully  equipped  and 
air-conditioned.  Attached  annex  rented 
year  around.  Full  price,  $25,000.  James 
Clouse,  Bear  Lake,  Michigan. 


For  Sale:  Modern  drive-ln  theatre, 

Okanagan  Valley,  British  Columbia.  400- 
car.  Potential  population  25,000.  Best  cli- 
mate in  Canada.  Data  and  pictures  avail- 
able. Owner  retiring.  Box  580,  Kelowna, 
B.  C. 

For  Sale:  532-car  drive-in  theatre,  county 
seat,  nearest  competition  23  miles.  Re- 
tiring, full  particulars  on  request.  Twenty- 
five  thousand  down  required.  Sunset  The- 
atre, Lapeer,  Michigan. 

For  Sale:  $8,000,  second  mortgage  for 
$3,000,  6%.  Low,  low  first  mortgage  being 
paid  off.  300-car  capacity,  running  full 
time.  Texas  town  over  500,  only  drive-in 
in  county.  Money  needed  for  present  busi- 
ness investment  Investigate.  Lloyd  Hutch- 
ins, Box  119,  Burnet,  Texas. 

For  Sale:  200-car  drive-in  theatre  lo- 
cated in  central  Florida.  Population 
8,500,  nearest  competition  25  miles.  Good 
equipment,  CinemaScope,  Ballantyne 
sound.  Room  to  expand,  a money  maker. 
$27,000.  Contact  A.  W.  Durham,  P.O.  Box 
86,  Arcadia,  Florida  WA  8-5199  or  WA 
9-4255. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices  Parts  for  all  makes  of  chairs 
Sewed  covers  made  to  your  size,  also 
leatherette  25”x25",  55c  ea.;  27"x27”  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


SAVE  ON  SEATS!  American,  Heywood, 
Ideal  chairs  from  $8.45.  Send  for  Chair 
Bulletin.  S.O.S.,  602  W.  52nd,  New  York 
19. 


Theatre  Exhibitors:  Are  you  going  to  re- 
model? We  can  save  you  money.  We 
can  rebuild  your  own  chairs  or  we  can 
supply  you  with  many  thousands  of  late 
type  chairs,  the  most  durable  and  com- 
fortable chairs  that  can  be  made  today. 
Contact  us  before  buying.  Nick  Diack, 
Eastern  Seating  Co.,  138-13  Springfield 
Blvd.,  Springfield  Gardens,  N.Y.  LA  8-3696. 


BUSINESS  OPPORTUNITIES 


BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Warms,  tender- 
izes ana  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building, 
Nashville,  Tennessee. 


For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,”  945  Granville 
Street,  Vancouver,  B.  C. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago.  111. 


Handy  Subscription  Order  Form 

CLIP  & MAIL  TODAY 

☆ 

BOXOFFICE: 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 

Please  enter  my  subscription  to  BOXOFFICE.  52  issues  per  year  (13 
of  which  contain  The  MODERN  THEATRE  section). 

□ $3.00  FOR  1 YEAR  □ $5.00  FOR  2 YEARS  □ $7.00  FOR  3 YEARS 
□ Remittance  Enclosed  □ Send  Invoice 

THEATRE  

STREET  ADDRESS 

TOWN  STATE  

NAME POSITION 

. 2 9 


POSITIONS  WANTED  

Projectionist,  15  years  experience,  sober, 
reliable,  good  references.  Boxoffice,  9325. 

Projectionist.  27  years  experience.  Work 
drive-in  or  conventional.  Have  I.  A.  ticket. 
Go  any  place.  Joe  Oliver,  408  South  Fair- 
mont, Amarillo,  Texas.  Phone  DR  2-4763 
or  DR  2-3528. 


Manager,  single,  20  years  theatre  ex- 
perience. Will  accept  any  location.  Prefer 
Florida  or  California.  Boxoffice,  9329. 


Class  first  run  or  (prefer)  drive-in. 
Years  experience.  Exploitation  and  every 
phase  operation.  Out  of  show  business 
five  years.  Boxoffice,  9330. 


BUSINESS  STIMULATORS 


20  ton  G.  E.  (central  unit)  air  condi- 
tioner, electric  filters,  induction  coil,  ideal 
for  building  £0'xl2S'.  A-l  condition  $2,250 
loaded.  I.  Biba,  1519  South  60th  Ct., 
Cicero  50,  Illinois.  OLympic  6-1005  after 
6 p.m. 


GENERAL  EQUIPMENT— NEW 

SIGN  UP  WITH  THESE  MASONITE  Mar- 
quee Letters,  fit  Wagner,  Adler,  Bevelite. 
Black  or  red.  4”,  40c, • 8",  60c;  10”,  75c; 
12”,  $1.00;  14”,  $1.50;  16",  $1.75;  17", 
$2.00;  24”,  $3.00  (10%  discount  100  letters, 
or  over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  York  19. 


EQUIPMENT  WANTED 


Wanted:  Used  theatre  booth  equipment. 
We  dismantle.  Leon  Jarodsky,  Lincoln 
Theatre,  Paris,  Illinois. 


AN  ADVERTISEMENT  TO  ADVERTISERS 


Leaders  from  all  phases  of  the  motion  picture  industry  met  in  Hollywood  to  discuss  industry-wide 
problems,  needs  and  opportunities.  Pictured  here  from  left  are:  Emanuel  Frisch,  chairman  of  the 
American  Congress  of  Exhibitors;  Eric  Johnston,  president  of  the  Motion  Picture  Ass'n  of  America; 
Walter  Mirisch,  president  of  the  Screen  Producers  Guild;  Charles  Schnee,  Writers  Guild  of  America, 
West;  Dana  Andrews,  Screen  Actors  Guild;  and  George  Sidney,  Directors  Guild  of  America. 


Exhibitors  Pledge 
Support  of  United 
Promotion  Drwe 


CONTACT  YOUR 
M'G'M  BRANCH 
NOW! 


What  was  the  truth  about  ADA? 


The  names 
her  husband 
called  her? 


% 


The  stories 
the  headlines 
carried? 


The  tape 
recording  a 
lot  of  people 
wanted 


Co-Starring 


Susan 


Dean 


MAYER 

presents 


Hayward 


Martin 


WILFRID  HYDE  WHITE  • RALPH  MEEKER  • MARTIN  BALSAM 


Based  on  the  Novel  "Ada  Dallas' 
by  WIRT  WILLIAMS 


sc„t„P,„by ARTHUR  SHEEKMAN  ^ WILLIAM  DRISKILL 
fcden, DANIEL  MANN- pr.d»Md b, LAWRENCE  WEINGARTEN • ‘"7;=r 


in  CinemaScope  And  METROCOLOR 


ALL  U.S.  SAVINGS  BONDS-OLD  OR  NEW-EARN  Vi%  MORE  THAN  BEFORE 


t ^ 

low  many  of 

vnur  Rmnlnvpps 


■ ■II 


"Practically  ALL  of  those  who  signed  up  are  still 
buying  U.  S.  Savings  Bonds  every  month.  We  talked 
to  many  of  them  about  it,  and  they  told  us  that  the 
Payroll  Plan  got  them  started  on  their  first  regular 
savings  program.  'We  just  couldn’t  seem  to  save  by 
ourselves,’  they  told  us.  'This  way,  we  don’t  even 
miss  the  deduction.’  Gives  us  a nice  feeling  to  find 
out  we’re  helping  them  to  help  themselves.” 

If  your  company  has  not  installed  the  Payroll 
Savings  Plan  thus  far,  you,  too,  may  be  surprised  to 
find  how  great  a number  of  your  people  will  welcome 
this  convenient  way  to  start  saving.  The  Plan  is  sim- 
plicity itself  to  put  in.  Just  contact  your  State 
Savings  Bonds  Director  and  have  him  show  you  just 
how  the  Plan  works.  Let  him  help  you  set  up  a 
thorough  canvass  of  your  company  family,  so  that 
every  employee  may  be  invited  to  share  in  this  easy 
way  to  become  a shareholder  in  America.  Experi- 
ence in  other  fine  companies  shows  that  such  an 
invitation  usually  results  in  an  enthusiastic  response. 


“You  put  on 
a Payroll  Savings 
Campaign  last  year... 


B O X O F F I C E 


THE  U.  S.  GOVERNMENT  DOES  NOT  PAY  FOR  THIS  ADVERTISEMENT.  THE  TREASHRY  DEPARTMENT  THANKS.  FOR  THEIR  PATRIOTISM. 


THE  ADVERTISING  COUNCIL  AND  THE  DONOR  ABOVE. 


Only  the  angel  who  falls  knows  the  depths  of  hell ... 


with 


McCORM  CK 


CinemaScopE 


SCREENPLAY  BY 


PRODUCED  AND 
DIRECTED  BY 


ROBERT  ROSSEN  • SIDNEY  CARROLL  - ROBERT  ROSSEN 


for  September...  from  20th... ELECTRICITY! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER  ..  Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Editor;  Jesse  Shlyen,  Managing 
Editor;  Morris  Sdilozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modem  Hieatre 
Section.  Telephone  CHestnut  1-7777. 

Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y'.  Donald 
M.  Mersereau,  Associate  Publisher  & 
General  Manager;  A1  Steen.  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbeacb 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager.  Tele- 
phone Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
steln,  manager.  Telephone  DUnklrk  8-2286. 

London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way.  Finchley.  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  in- 
cluded in  the  first  Issue  of  each  month. 

Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 
25th  St. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlversity 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbis:  Fred  Oestreicher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Gulnan,  5927  Wlnton. 
Denver.  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Russ  Scboch,  Register-Tribune 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOodward  2-1144. 

Hartford:  Allen  M.  Wldem,  CH  9-8211. 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  98  St. 
Milwaukee:  Wm.  Nlchol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
Si  Claude  Ave 

Oklanoma  Oty:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Pittsburgh:  R.  F.  Kllngensmith,  516  Jean- 
ette, Wllklnsburg,  CHurchill  1-2809. 
Portland  Ore.:  Arnold  Marks,  Journal. 
Providence:  Wm.  Trarobukls,  Loew’s  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  Hurley,  306  H.  8t. 
N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayvlew  Ave.  Willowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 


3 1, 


A TIME  FOR  UNITED  ACTION 


MUCH  HOPE  HAS  been  expressed  for 
material  benefits  to  result  from  the  meet- 
ing of  key  representatives  of  production  and  ex- 
hibition that  took  place  in  Beverly  Hills  on  July 
19.  While  on  this  occasion  only  a groundwork 
could  be  laid  for  the  action  expected  to  follow, 
it  is  considered  encouraging  that  the  discus- 
sions were  marked  with  the  utmost  respect  of 
each  element  for  the  other’s  problems;  that 
there  was  an  absence  of  rancor;  and  that  all 
indications  point  to  a sincere  desire  to  exert 
the  best  efforts  in  the  common  interest. 

The  many  problems  that  face  these  various 
groups,  individually  and  in  relation  to  one  an- 
other, came  in  for  a thorough  airing,  reportedly 
bringing  a better  understanding  between  these 
factions  than  ever  before  had  obtained.  In 
the  absence  of  a detailed  report,  we  can  only 
guess,  from  the  brief  official  remarks  made 
following  the  meeting,  that  the  amicable  spirit 
reported  to  have  obtained  indicated  a realization 
that  all  parts  of  this  business  are  interdependent 
- — perhaps  more  than  ever.  Accordingly,  it  is 
to  be  expected  that  the  material  plans  which 
committees  will  be  assigned  to  develop  and 
implement  will  be  widely  beneficial. 

It  will  be  recalled  that  this  meeting  sprang 
from  the  liaison  established  early  last  year 
between  Theatre  Owners  of  America  and  the 
Screen  Producers  Guild.  In  the  fall  of  that  year, 
at  the  TOA  convention  held  in  Los  Angeles,  this 
was  carried  a point  or  two  further,  making  for 
a closer  linking  of  production  and  exhibition 
in  looking  toward  a rapport  that  would  serve 
the  mutual  interest  of  all  concerned.  Then, 
accent  was  placed  on  getting  together  to  effect 
improvement  in  the  advertising  of  motion 
pictures,  in  obtaining  a better  press  relation- 
ship, in  bettering  public  relations,  and  in 
implementing  a continuous  campaign  to  develop 
“new  faces.”  These  four  basics,  of  course,  in- 
corporated many  other  problems,  all  of  which 
came  in  for  discussion  and  consideration  at  the 
meetings  held  within  the  past  fortnight. 

Brief  as  was  the  formal  statement  issued  by 
a spokesman  for  the  group  meeting  that:  “Rep- 
resentatives of  exhibition  and  production  held  a 
review  today  of  ways  and  means  to  advance 
the  common  cause  (our  italics)  of  the  motion 
picture  industry.  The  discussion  covered  a wide 
range  of  subjects,  including  business  conditions, 
self-regulation,  the  importance  of  the  production 
code,  censorship,  the  foreign  situation  and  de- 


velopment of  new  talent  . . . ,”  it  was  sufficient 
to  indicate  that  nothing  of  importance  was,  or 
is  to  be,  overlooked.  Furthermore,  it  gives 
emphasis  to  the  fact  that  these  problems  are 
common  to  all  elements  of  this  industry,  which 
must  be  united  in  the  effort  to  solve  them,  or 
else  they  cannot  be  solved. 

There  is,  of  course,  an  air  of  confidence — or 
should  we  say  hope — that  the  objective  will 
be  attained,  if  for  no  other  reason  than  that 
some  of  these  problems  have  been  allowed  to 
fester  and  become  aggravated  to  the  extent  that 
there,  no  longer,  can  be  delay  in  tackling  them 
with  the  fullest  of  strength  and  determination. 
The  battle  may  be  rather  tough  on  those  prob- 
lems, such  as  general  or  foreign  business  con- 
ditions, over  which  we  do  not  have  direct 
control.  But  over  those  in  which  we  do  have 
a direct  hand,  such  as  self-regulation  involving 
the  production  code,  and  the  development  of 
new  talent,  we  can  individually  and  collectively 
do  much  about  bringing  them  into  line. 

An  alignment  of  key  factors  in  production, 
distribution  and  exhibition  in  working  together 
for  the  common  cause  always  has  been  a great 
need — and  it  is  even  greater  today  than  ever 
before.  From  time  to  time,  through  the  years, 
this  has  been  observed  by  the  industry,  but 
only  in  national  emergencies,  such  as  the  two 
world  wars,  did  it  materialize  to  any  appreciable 
degree.  There  are  many  areas  in  which  the  col- 
lective industry  can  work  together  in  the  com- 
mon good.  But  there  is  division  even  in  the 
ranks  of  exhibitor  organization,  which  has  kept 
that  branch  of  the  industry  alone  from  making 
the  progress  it  should  have  made.  And,  we 
regret  to  say,  that  has  seeped  through  to  local 
levels  throughout  the  country,  where  short- 
sightedness and  muleheadedness,  if  not  down- 
right selfishness,  has  been  the  underlying  cause 
of  some  of  the  many  problems  with  which  the 
industry  has  to  contend  today. 

We  ardently  hope  that  these  human  failings 
will  give  way  to  a realization  that  only  through 
taking  a broad  and  long-range  view  for  the 
overall  good  of  the  industry  can  its  problems 
be  surmounted;  and  that  the  fullest  effort  will 
be  made  by  all — producers,  distributors  and 
exhibitors  alike — to  get  to  the  task,  hand-in-hand 
and  all  together. 


JULY 
Vol.  79 


19  6 1 
No.  15 


EXHIBITORS  PLEDGE  SUPPORT 
IN  UNITED  PROMOTION  DRIVE 


Will  Be  a Part  of  Orderly  --  - - 

Release  Plan  Scheduled  Pa.  Censor  Law  Unconstitutional , 


States  Highest  Court  Rules 


September-December 

NEW  YORK — The  support  of  circuits 
and  independent  exhibitors  to  a national 
unified  drive  to  pro- 
mote quality  pictures 
on  the  local  level  has 
been  pledged  to  the 
distributors  by  Ed- 
ward L.  Hyman,  vice- 
president  of  Ameri- 
can Broadcasting  - 
Paramount  Theatres, 
following  a series  of 
individual  meetings 
with  sales  managers 
of  the  major  com- 
panies. Hyman,  who 
has  been  a key  figure 
in  the  campaign  for  the  orderly  release  of 
quality  product,  said  the  drive  would  be 
part  of  his  orderly  release  plan  for  the 
September-December  period. 

EAGER  TO  SELL  THE  PUBLIC 

Hyman  said  that  the  showmen  of 
America  now  were  ready  to  get  together 
and  exert  every  means  at  their  command 
to  sell  to  the  public  the  quality  product  of 
those  film  companies  which  were  cooperat- 
ing in  the  even  flow  of  choice  attractions. 
He  stated  that  the  theatremen  had  ex- 
pressed their  willingness  to  enlarge  their 
promotional  activities  on  behalf  of  po- 
tentially good  boxoffice  business-builders 
in  a return  +o  the  showmanship  which  had 
made  the  industry. 

“As  a result  of  talks  and  correspondence 
with  hundreds  of  exhibitors  everywhere,” 
Hyman  said,  “I  have  set  for  myself  the  goal 
of  getting  all  theatremen  united  behind 
this  effort  and  then  get  together  with  the 
distributors  of  the  product  we  need  to  stay 
in  business.” 

Hyman  said  it  had  been  a heartening 
endeavor  so  far  and  that  theatre  executives 
had  been  quick  to  pledge  their  whole- 
hearted support.  The  film  sales  chiefs,  he 
added,  had  promised  a flow  of  saleable 
product  throughout  the  September-De- 
cember period  with  many  of  them  giving 
assurances  that  they  would  continue  their 
cooperation  on  this  drive  well  into  1962. 

EARLY  LAUNCHING  SET 

As  a result  of  Hyman’s  meetings  with 
distributors,  plans  were  evolved  to  launch 
the  new  undertaking  immediately  follow- 
ing Labor  Day  with  a meeting  of  AB-PT 
affiliates  at  the  Concord  Hotel,  Kiamesha 
Lake,  N.  Y.,  where  representatives  of  the 
theatre  organization  would  be  briefed  by 
Hyman  and  AB-PT’s  top  executives  on  the 
plans  now  being  perfected. 

“We  have  promised  the  distributors  we 
will  get  strenuously  behind  the  release  of 
any  picture  that  stands  a chance,”  Hyman 
said,  “and  that  we  and  other  exhibitors  of 
America  will  make  this  effort  in  any  sec- 


Harrisburg — The  Pennsylvania  Su- 
preme Court  by  a vote  of  four  to  three, 
has  ruled  that  the  state  censorship 
code  is  a violation  of  both  the  Penn- 
sylvania and  United  States  constitu- 
tions. 

The  majority  opinion  was  that  cen- 
sorship code  violated  those  sections 
of  the  state  constitution  as  they  per- 
tained to  an  individual’s  right  to  free- 
dom of  expression  as  well  as  an  indi- 
vidual’s right  to  a trial  by  an  impar- 
tial jury. 

The  code  subjected  an  exhibitor  to 


tion  of  the  country  in  which  they  want  to 
initially  release  the  film.” 

Hyman  said  that  AB-PT  and  the  other 
exhibitors  of  the  country  would  make  their 
campaigns  available  to  all  other  engage- 
ments so  that  the  entire  film  industry 
could  profit.  He  said  the  producers  would 
be  kept  abreast  of  the  developments  so 
that  they  could  use  the  experiences  of  the 
exhibitors  in  making  their  plans  for  the 
future. 

The  sales  managers,  he  said,  agreed  to 
providing  a more  even  flow  of  boxoffice 
product  and  assured  the  cooperation  of 
their  companies’  own  advertising-publi- 
city-exploitation facilities  and  manpower 
on  an  expanded  scale. 

At  the  individual  company  meetings,  the 
following  attended: 

Jerome  Pickman,  Hugh  Owen,  Howard 
Minsky,  Sidney  Deneau  and  Martin  Davis, 
for  Paramount:  Glenn  Norris,  Martin 

Moskowitz,  Abe  Dickstein,  Clayton  Pan- 
tages  and  Rodney  Bush,  for  20th  Century- 
Fox;  Robert  Mochrie,  Dan  Terrell,  Herman 
Ripps,  Burtis  Bishop  and  Andy  Sullivan, 
for  MGM;  Rube  Jackter,  Jonas  Rosen- 
field,  Milton  Goodman,  Ira  Tulipan  and 
Martin  Kutner,  for  Columbia:  Irving  Lud- 
wig, James  O’Gara,  Leo  Greenfield,  Jesse 
Chinich  and  Charles  Levy,  for  Buena  Vista; 
H.  H.  Martin,  Frank  McCarthy,  David  Lip- 
ton  and  Phil  Gerard,  for  Universal; 
Charles  Boasberg,  Bernard  Goodman,  Dick 
Lederer,  Jules  Lapidus,  Grover  Livingston, 
Ralph  Iannuzzi,  Joe  Hyams,  Ernie  Gross- 
man,  Max  Stein  and  Ollie  Williamson,  for 
Warner  Bros.;  James  Velde,  A1  Fitter,  Mil- 
ton  Cohen,  Bud  Ederle,  Fred  Goldberg, 
Gabe  Sumner,  David  Chassman  and  A1 
Fisher,  for  United  Artists,  and  Morey 
Goldstein,  John  Dervin  and  Nicky  Gold- 
hammer,  for  Allied  Artists. 


Stanley  Warner  Dividend 

NEW  YORK — A dividend  of  30  cents  per 
share  on  the  common  stock  of  Stanley 
Warner  Corp.  has  been  declared  by  the 
board  of  directors,  payable  August  25  to 
stockholders  of  record  on  August  10. 


criminal  prosecution,  if  he  showed  a 
banned  picture,  but  the  jury  could  only 
examine  the  question  of  whether  the 
code  had  been  violated  and  not  if  the 
film  had  been  considered  obscene.  The 
majority  opinion  also  regarded  the 
registration  fee  as  an  attempt  to  tax 
the  exercise  of  free  speech. 

The  legislature  passed  the  censor 
code  law  in  1959,  but  it  has  not  been 
exercised  pending  a court  ruling.  The 
U.  S.  Supreme  Court,  in  1956,  ruled 
that  a Pennsylvania  censor  law  passed 
in  1915  was  unconstitutional. 


Unfair  Competition  Move 
By  16mm  Distributors 

CHICAGO — The  National  Audio-Visual 
conference  held  here  last  week  took  steps 
to  halt,  or  at  least  to  hold  at  a minimum, 
competition  to  commercial  theatres  by 
16mm  features  originally  created  for  exhi- 
bition in  motion  picture  houses. 

The  16mm  distributors  declared  them- 
selves as  opposed  to  the  unfair  competition 
provided  by  the  releasing  of  16mm  prints 
of  recent  feature  releases  in  many  areas 
of  the  country.  Initial  steps  which  the  as- 
sociation will  take  include  (1)  correct  un- 
fair competition  via  all  possible  legal  ac- 
tion, (2)  warn  customers  against  using  ad- 
vertising in  daily  newspapers  to  promote 
pictures  in  competition  with  theatres;  <3) 
cancelling  contracts  of  customers  who  per- 
sist in  disregarding  the  noncompetitive 
provision  of  their  contracts,  and  (4)  to 
take  further  steps  to  eliminate  the  unfair 
practices  at  a fall  meeting. 

Alan  B.  Twyman,  president  of  the  as- 
sociation, said  the  number  of  16mm  pic- 
tures being  shown  in  competition  to  com- 
mercial theatres  is  small,  although  some 
prints,  either  lost  or  stolen,  show  up  in 
what  he  characterized  as  black  market 
channels.  Competition  also  is  created  by 
schools  and  churches  when  they  use  local 
advertising  to  promote  a picture  with  a 
big-name  star,  he  said. 


Appoint  Four  Cochairmen 
For  TO  A N.O.  Convention 

NEW  YORK — Albert  Pickus,  president 
of  Theatre  Owners  of  America,  has  ap- 
pointed four  cochairmen  for  the  annual 
convention  in  New  Orleans  on  October 
8-12. 

The  appointees  are  Kermit  Carr,  presi- 
dent of  Paramount  Gulf  Theatres;  Don 
Stafford,  manager  of  the  Capitol  in  New 
Orleans;  T.  G.  Solomon,  president  of  Solo- 
mon Theatres,  and  A.  Loyd  Royal,  presi- 
dent of  Royal  Theatres. 


Edward  L.  Hyman 


6 


BOXOFFICE  ::  July  31,  1961 


Approve  Industry  Shorts 
To  Promote  ' New  Faces 


Frisch  Sees  Benefits 
In  ACE-SPG  Talks 

NEW  YORK — The  Hollywood  meeting 
among  representatives  of  production  and 
exhibition  on  July  19  established  the  basis 
for  a solid  relationship  between  the  two 
industry  segments  which  will  be  of  benefit 
to  the  entire  industry,  Emanuel  Frisch, 
chairman  of  American  Congress  of  Exhibit- 
ors, told  Boxoffice  upon  his  return  from 
the  coast  sessions.  Frisch  said  that  “serious 
people”  had  sat  down  and  explored  various 
problems  and  exchanged  viewpoints  in  a 
cordial  manner.  He  indicated  that  certain 
items  for  needed  relief  by  exhibitors  could 
emerge  from  the  work  of  two  committees, 
each  representing  its  own  industry  seg- 
ment. 

Other  delegates  to  the  July  19  meeting 
said  they  were  encouraged  by  the  ex- 
change of  friendly  discussions  because  it 
was  the  first  time  that  the  two  sides  of 
the  business  had  assembled  on  such  cor- 
dial terms.  Such  a meeting  had  been  talked 
about  in  the  past,  but  it  never  transpired 
until  now,  they  said. 

As  to  the  question,  “Where  do  we  go 
from  here?”  the  answer  will  rest  with  the 
committees,  a spokesman  said. 


Film  Salesmen  Receive 
New  2-Year  Contracts 

NEW  YORK — A new  two-year  contract 
with  eight  distributors  has  been  negotiated 
for  the  motion  picture  salesmen  division  of 
the  IATSE,  retroactive  to  last  December 
1.  Pact  calls  for  a $5  weekly  increase  in 
salary  and  a minimum  starting  wage  of 
$90.  It  formerly  was  $85. 

The  distributors  also  agreed  to  con- 
tribute an  additional  75  cents  per  salesman 
per  week  into  the  film  exchange  employes 
pension  fund,  bringing  the  total  payment 
to  $3. 

Hotel  and  meals  allowance  for  road  sales- 
men was  increased  from  $11.50  to  $11.75 
per  day  and  each  salesman  will  be  en- 
titled to  a three-week  annual  vacation  after 
13  years  of  employment  instead  of  14  years, 
as  heretofore.  All  salesman-office  manager 
combinations  created  after  last  November 
30  will  be  included  in  the  bargaining  unit. 

The  agreement  was  signed  by  MGM, 
Paramount,  20th  Century-Fox,  Warner 
Bros.,  United  Artists,  Columbia,  Universal 
and  Allied  Artists. 


Technicolor  26-Week  Net 
In  Healthy  Rise  Over  '60 

HOLLYWOOD — Earnings  for  Techni- 
color, Inc.  in  the  26-week  period  ended 
July  1,  1961  were  substantially  stronger 
than  for  the  comparable  period  a year  ago, 
Patrick  J.  Frawley  jr.,  chairman  and  chief 
executive  officer  reported  to  stockholders 
this  week. 

The  earnings  before  taxes  for  the  period, 
including  nonrecurring  income  of  $962,000, 
were  $2,799,000,  compared  to  $628,000  for 
a 28-week  period  ended  July  9,  1960.  The 
consolidated  net  income  after  taxes  was 
$1,405,000  or  54  cents  per  share  on  2,598,- 
218  shares  outstanding  as  of  July  1,  1961, 
including  nonrecurring  income  of  $517,000 
or  20  cents  a share.  A year  ago  the  net 
after  taxes  was  $288,000  or  14  cents  a share 
on  the  2,036,235  shares  of  stock. 


An  Eight-Man  Steering 
Committee  Appointed 

Hollywood — An  eight-man  steering 
committee  was  named  this  week  to 
consider  problems  discussed  at  the  in- 
dustrywide conference  held  here  under 
auspices  of  the  Screen  Producers  Guild 
and  the  American  Congress  of  Exhibit- 
ors. The  personnel  was  announced  by 
Eric  Johnston,  president  of  the  Motion 
Picture  Ass’n  of  America;  Walter  Mi- 
risch,  president  of  the  Screen  Pro- 
ducers Guild,  and  Emanuel  Frisch, 
president  of  ACE,  all  three  of  whom 
will  serve  on  the  committee. 

Also  named  were  William  Forman, 
Roy  Cooper  and  Harry  K.  Arthur,  for 
ACE;  Frank  Rosenberg  for  SPG,  and 
Y.  Frank  Freeman,  representing  the 
Association  of  Motion  Picture  Pro- 
ducers. No  date  has  been  set  for  the 
first  meeting. 


Court  Denies  Injunction 
In  'Blacklist'  Case 

WASHINGTON  — Judge  Edward  A. 
Tamm  of  federal  district  court  this  week 
denied  a temporary  injunction  against  the 
Motion  Picture  Ass’n  of  America  and  its 
ten  producer  members  which  had  been 
sought  by  12  actors  and  writers  who  have 
brought  a $7,650,000  suit  against  the  de- 
fendants on  the  grounds  that  they  al- 
legedly had  been  refused  employment  in 
the  film  industry  through  a conspiracy  in 
violation  of  the  antitrust  laws. 

Denial  of  the  injunction,  however,  is  not 
to  be  construed  as  a decision  on  the  suit 
itself,  in  which  the  writers  and  actors  con- 
tend that  the  so-called  Waldorf  agreement 
violates  the  antitrust  laws.  The  issues  in 
the  case  are  to  be  decided  later.  The  plain- 
tiffs charge  that  in  the  Waldorf  statement, 
the  companies  jointly  agreed  to  blacklist 
them  because  they  had  refused  to  answer 
questions  put  to  them  by  the  House  Un- 
American  Activities  Committee.  The  MPAA, 
on  the  other  hand,  told  the  court  that  the 
Waldorf  agreement  was  not  in  violation  of 
antitrust  and  was  merely  a statement  of 
policy  that  the  companies  would  not  em- 
ploy Communists,  and  one  which  the  pro- 
ducers arrived  at  individually  “for  sound 
business  reasons.” 

The  plaintiffs  intend  to  appeal  Judge 
Tamm’s  decision. 


Harvard  Films  Starts  Two 

HOLLYWOOD Harvard  Films  has 

started  lensing  two  motion  pictures,  with 
a third  slated  to  roll  by  the  end  of  the 
month.  Currently  before  the  cameras  are 
“The  Clown  and  the  Kid,”  which  Edward 
Cahn  is  directing,  and  “Deadly  Duo,” 
with  Reginald  Le  Borg  handling  mega- 
phone chores.  The  third  film  is  “Line  of 
Duty.”  Robert  E.  Kent  produced  the  trio 
for  United  Artists  release. 


HOLLYWOOD — Production  of  an  all-in- 
dustry short  subject  or  series  of  short  sub- 
jects presenting  new  faces  and  personalities 
for  showing  in  theatres  received  enthusi- 
astic endorsement  at  the  end  of  the  five- 
hour  session  held  here  last  week  under  the 
auspices  of  the  Screen  Producers  Guild 
attended  by  30  representatives  of  the  var- 
ious creative,  exhibition  and  production 
segments  of  the  film  industry. 

The  short  production  plan  will  be  a 
step  to  familiarize  the  public  with  poten- 
tial screen  thespians  to  be  seen  in  future 
offerings.  Every  studio,  both  major  and  in- 
dependent, would  be  represented  in  the  reel, 
and  exposure  of  such  an  undertaking  was 
pledged  by  exhibitors  in  their  theatres.  Cost 
of  lensing  and  distribution  of  such  a short 
(or  series  of  shorts)  was  left  for  future 
discussion  by  committees. 

Only  a month  before  plans  were  com- 
pleted at  a committee  meeting  of  the 
American  Congress  of  Exhibitors  in  New 
York  for  a series  of  short  subjects  designed 
to  acquaint  the  public  with  the  industry 
and  its  activities,  produced  and  financed 
by  ACE  and  sold  to  showmen  on  the  same 
terms  as  they  now  buy  shorts. 

The  SPG  and  ACE  projects  are  not  re- 
lated. Whereas  the  SPG  reels  will  stress 
new  faces  in  five  or  six-minute  subjects, 
the  ACE  films  will  be  longer  and  will  cover 
a wide  variety  of  the  industry  subject  mat- 
ter, such  as  writers,  producers,  directors  and 
the  general  Hollywood  scene,  in  order  to 
stimulate  public  interest  in  motion  pictures. 
They  will  be  a modernization  of  the  in- 
dustry short  subjects  which  were  produced 
and  distributed  several  years  ago. 

Following  the  one-day  huddle  last  week, 
Columbia  vice-president  Sol  A.  Schwartz 
entertained  exhibitors  representing  ACE 
at  a dinner.  His  guests  included  Si  Fa- 
bian, president  of  the  Stanley  Warner  cir- 
cuit; Harry  Goldberg,  Stanley  Warner  ad- 
vertising-publicity director;  Harry  Mandell, 
RKO  Theatres  president;  Sid  Markley, 
vice-president  of  American  Broadcasting- 
Paramount  Theatres;  Marshall  Fine,  presi- 
dent of  National  Allied  and  partner  in  As- 
sociated Theatres,  Cleveland;  Harry  C. 
Arthur,  chairman  of  the  Southern  Cali- 
fornia Theatre  Owners  and  president  of 
Arthur  Enterprises,  and  Emanuel  Frisch, 
ACE  chairman  and  Randforce  circuit  head. 

Form  Carlton-Continental 
For  French  Coproduction 

NEW  YORK — Continental  Distributing, 
Inc.,  has  set  up  a company  for  co-produc- 
tion  in  France  to  be  known  as  Carlton- 
Continental,  according  to  Irving  Wormser, 
president,  who  returned  from  Europe  after 
setting  up  the  arrangements  with  Raoul 
Katz  of  Carlton  Film  Export. 

The  first  coproduction  for  Carlton-Con- 
tinental is  now  being  filmed  in  Paris,  “La 
Belle  Americaine,”  starring  Robert  Dhery, 
who  created  the  French  revue,  “La  Plume 
de  Ma  Tante,”  who  will  also  direct,  and 
his  wife,  Colette  Brosset.  Annie  Ducaux  of 
the  Comedie  Francaise,  and  Louis  de  Funes 
are  featured. 


BOXOFFICE  ::  July  31,  1961 


7 


Titanus  Plans  to  Make 
25  Films  in  Year 


TO  A Information  Service 
Launched  on  Test  Basis 


NEW  YORK  — Theatre  Owners  of 
America  has  already  launched  its  Film 
Content  Informational  Service  on  a test 
basis,  and  first  reports  are  that  exhibitors 
are  enthused  over  the  association’s  pro- 
gram to  keep  them  advised  on  the  content 
of  feature  motion  pictures  so  that  they, 
in  turn,  can  do  a better  job  of  keeping 
the  moviegoing  public  informed  on  prod- 
uct to  play  on  their  screens. 

Through  the  program,  TO  A hopes  to 
lessen  public  criticism  of  motion  pictures 
and  ward  off  threats  of  censorship  and 
legislated  classification  of  films. 

The  service  will  give  TOA  members,  as 
far  in  advance  of  release  date  as  possible 
— usually  from  30  to  60  days — a capsule 
synopsis  of  all  major  films.  Exhibitors, 
fortified  with  this  data,  will  then  be  able 
to  transmit  the  information,  in  whatever 
form  they  choose,  to  their  patrons,  so  that 
parents  can  decide  for  themselves  in  ad- 
vance whether  to  permit  their  children  to 
see  any  specific  film. 

The  service  will  continue  on  a test  basis 
until  TOA’s  convention  in  New  Orleans  in 
October,  according  to  Albert  Pickus,  presi- 
dent. At  that  time  the  board  of  directors 
will  review  the  program  and  make  definite 
plans  for  expansion. 

The  reports  on  individual  pictures  will 
make  no  attempt  to  evaluate,  rate  or  pre- 
dict the  potential  gross,  Pickus  said.  The 
service  will  be  confined  to  a listing  of 
credits,  and  a brief  synopsis  of  the  story 
content,  plus  an  expression  of  opinion  by 
TOA  of  the  possible  audience  for  which  the 
film  is  best  suited. 

It  will  be  entirely  up  to  the  individual 
theatreman  to  decide  whether  he  should 
direct  a campaign  to  the  family,  to  adults, 
to  teenagers,  or  disregard  the  TOA  opinion 
entirely,”  Pickus  said.  ‘‘All  we  are  doing 
is  providing  the  theatreman  with  advance 
information  to  help  him  make  his  own 
decision.  He  knows  his  legal  situation.” 

Each  of  the  film  reports  will  contain  a 
listing  of  ratings  given  by  the  MPA  Green 
Sheet,  Parents  Magazine  and  the  Legion 
of  Decency,  when  they  are  available.  If 
these  ratings  are  not  available  at  the  time 
the  reports  are  sent  out,  the  information 
will  be  provided  later  on. 

Pickus  said  each  report  will  be  printed 
on  a separate  sheet  so  theatremen  can 
easily  file  the  information. 


NSS  Offers  New  Display 
For  Spook  Combinations 

NEW  YORK — A new  40x60  silk  screen 
processed  display  for  advertising  spook 
shows  has  been  prepared  by  National 
Screen  Service  and  is  available  at  NSS  of- 
fices for  $3.50  each.  The  art  work  shows 
a “mama  and  papa  skeleton”  with  a baby 
ghost  against  a characteristic  background, 
with  a panel  provided  for  snipping  titles  of 
attractions  comprising  the  spook  show. 

Joseph  E.  Bellfort,  NSS  general  sales 
manager,  said  the  display  was  inspired  by 
the  success  achieved  by  exhibitors  with 
spook  show  combinations.  The  display  is  in 
five  colors. 


Loew's  Reported  Buying 
Block  of  B'way  Property 

NEW  YORK — Loew’s  Theatres  is  re- 
ported to  be  dickering  to  purchase  the 
property  on  the  west  side  of  Broadway 
between  45th  and  46th  streets,  which 
now  houses  the  Astor  and  Victoria  the- 
atres on  Broadway  and  the  Bijou  on 
45th  Street.  The  property  is  owned  by 
City  Investing  Co. 

According  to  reports,  Loew’s  would 
demolish  the  structures,  which  are  only 
four  stories  high,  and  erect  a hotel 
which  would  include  two  and  possibly 
three  theatres,  one  of  which  would  be 
a legitimate  house. 


New  Pact  for  Jack  Atlas, 
Columbia  Trailer  Head 

HOLLYWOOD— With  its  first  full  year 
of  producing  and  distributing  its  own 
trailers  and  poster  material  characterized 
as  a successful  operation,  Columbia  Pic- 
tures has  handed  a new  contract  to  Jack 
Atlas,  head  of  the  studio’s  trailer  depart- 
ment. Announcement  that  the  original  pact 
signed  in  May  1960  has  been  replaced  was 
made  by  Jonas  Rosenfield  jr.,  vice-presi- 
dent in  charge  of  advertising  and  publicity. 

Atlas,  a 17-year  veteran  at  Metro-Gold- 
wyn-Mayer  studios,  joined  Columbia  when 
it  became  the  industry’s  only  company  to 
create,  produce  and  distribute  its  own 
trailers  and  poster  material. 

Rosenfield  reported  that  Columbia 
achieved  an  all-time  high  in  providing  ex- 
hibitors with  film  promotion  material — 
168  emits  produced  for  45  feature  pictures. 
In  the  12-month  period,  the  company  pro- 
vided its  exhibitor  accounts  on  a no- 
charge basis  97  TV  spots  for  24  pictures, 
20  teaser  trailers  for  11  features  and  three 
special  exhibitor  short  subjects.  And,  said 
Rosenfield,  as  part  of  its  effort  to  indi- 
vidual trailers  and  TV  spots  for  each  at- 
traction, Columbia  utilized  the  services  of 
29  personalities  for  specially  filmed  trailer 
sequences. 


Ben  Halpern  Joins  AA 
With  'El  Cid'  Unit 

NEW  YORK— Ben  Halpern,  who  had 
been  associated  with  United  Artists  for 
nine  years,  has  been  named  publicity  man- 
ager of  Samuel  Bronston’s  “El  Cid” 
national  roadshow  unit  by  Sanford 
Abrahams,  director  of  advertising  and 
publicity  for  Allied  Artists. 

Alfred  H.  Tamarin  is  directing  the 
national  roadshow  unit  and  campaign  of 
“El  Cid.”  Halpern  came  to  the  film  industry 
as  associate  editor  for  the  Independent  Film 
Journal  and  then  was  with  Paramount  for 
three  years  before  going  to  UA  as  European 
promotion  manager,  headquartered  in 
Paris. 


NEW  YORK — Titanus  Films  will  pro- 
duce 25  features  during  the  next  12 
months,  in  addition  to  six  pictures  to  be 
made  for  the  recently  formed  Italian- 
American  company,  Titanus-Metro,  S.A., 
in  the  next  two  years.  Franco  De  Simone, 
recently  named  executive  vice-president  of 
Titanus.  De  Simone,  who  made  his  third 
trip  to  the  U.S.  in  July  to  discuss  new 
production  and  distribution  deals  for 
Titanus,  expects  to  make  increasingly  fre- 
quent trips  in  the  future,  he  said. 

THREE  CHARTERED  FOR  LENSING 

The  first  board  meeting  of  the  new 
Titanus-Metro  was  held  in  Rome  recently 
with  Maurice  Silverstein  of  MGM  present. 
The  three  pictures  to  be  made  by  the 
company  in  the  next  12  months  are: 
“Naples’  Four  Days,”  to  be  directed  by 
Nanni  Loy;  *“No  Time  Left,”  to  be  directed 
by  Elio  Petri,  and  “Arthur’s  Island,”  to 
be  directed  by  Damiano  Damiani,  all  three 
of  these  young  directors.  These  three  will 
be  Italian-language  films  but  MGM  will 
also  distribute  the  Titanus  production  of 
“The  Golden  Arrow,”  throughout  the 
world  except  France,  Spain  and  Italy,  De 
Simone  said. 

Early  in  July,  Titanus  called  together 
“Round  Table  of  Italian  Cinema”  in 
Naples  for  Dr.  Goffredo  Lombardo  to  dis- 
cuss with  the  top  Italian  directors  the 
company’s  new  program.  Among  these 
directors,  all  of  whom  will  make  pictures 
for  Titanus,  were  Luchino  Visconti,  who 
directed  “Rocco  and  His  Brothers,”  Vit- 
torio De  Sica,  Roberto  Rossellini,  Albert 
Lattuada,  Michelangelo  Antonioni,  Luigi 
Comencini,  Mario  Soldati,  Valerio  Zurlini, 
Mario  Monicelli,  Mauro  Bolognini,  Folco 
Quilici  and  ten  of  the  younger  directors, 
including  Loy,  Petri  and  Damiani  mention- 
ed above. 

Lombardo,  who  had  hoped  to  accompany 
De  Simone  to  the  U.S.,  was  detained  in 
Rome  by  Titanus’  currently  filming  “The 
Last  Days  of  Sodom  and  Gomorrah,”  which 
is  being  made  in  partnership  with  Joseph 
E.  Levine  and  has  been  allocated  a budget 
of  $7,500,000.  De  Simone  said  this  picture 
reminds  him  of  the  silent  days  when  “the 
big  ones  came  from  Italy.”  De  Simone  said 
that  “The  Last  Days  of  Sodom  and  Gomor- 
rah” is  going  to  be  the  biggest  and  perhaps 
the  best  of  all  Biblical  films. 

However,  he  stresed  that  many  of  the 
forthcoming  Italian  pictures  made  by 
Titanus  will  be  of  the  realistic  “Rocco” 
type,  which  Italians  have  a predilection  for 
and  which  are  now  becoming  popular  in 
America.  “We  like  to  make  these  pictures 
and  we  make  them  well,”  he  said. 

ITALIAN  FILM  MARKET  UP 

“Whereas  ten  years  ago,  the  Italian  film 
had  a modest  20  per  cent  share  of  its  home 
market,  in  comparison  to  the  80  per  cent 
share  American  pictures  had  of  the  Italian 
market,  in  1960  the  Italian  film  had  50  per 
cent  of  the  Italian  market. 

The  annual  production-distribution  gross 
of  Titanus  is  in  “the  neighborhood  of  $6,- 
500,000,”  De  Simone  said.  He  expects 
Titanus  future  grosses  to  reach  $15,000,000 
— $18,000,000.  This  does  not  include 
Titanus’  rentals  of  its  three  studios. 


8 


BOXOFFICE  ::  July  31,  1961 


Paramount  Is  Expanding 
Its  Production  Schedule 


Universal  lo  Broaden 
Preselling  Program 

NEW  YORK— Universal’s  summer  sales 
conference  was  told  that  the  company 
would  continue  to 
concentrate  on  na- 
tional preselling  of  its 
major  pictures  and 
be  followed  by  local- 
level  depth  selling, 
designed  to  deliver 
the  greatest  possible 
promotional  impact 
at  the  boxoffice.  The 
message  was  pro- 
jected by  David  Lip- 
ton,  vice-president, 
as  the  conference 
neared  the  end  of  its 
week  of  sessions  here. 

Lipton  said  that  Universal’s  merchan- 
dising policy  for  the  year  ahead  would 
reflect  a broadening  and  intensification 
of  the  advertising  coverage  and  the  pro- 
motional activities  which  had  produced 
good  results  in  the  recent  past. 

In  outlining  the  promotional  plans,  Lip- 
ton  pointed  out  that  more  than  ever  in  to- 
day’s market,  preselling  in  all  areas  and 
in  all  media  was  essential  to  the  fulfill- 
ment of  the  boxoffice  potential  of  de- 
serving product. 

“Come  September”  will  be  launched  with 
a two-color  page  ad  in  Life  in  the  July 
28  issue  and  will  be  followed  by  space 
in  Look,  McCall’s,  Seventeen,  Redbook 
and  Photoplay  in  August.  “Back  Street” 
will  be  advertised  in  the  same  magazines, 
plus  Good  Housekeeping,  Cosmopolitan  and 
True  Story. 


Stereo  Sound  Equipment 
Gift  to  Rogers  Hospital 

SARANAC  LAKE,  N.  Y.— Through  the 
cooperation  of  five  equipment  suppliers  and 
the  influence  of  J.  Robert  Hoff,  complete 
stereophonic  projection  equipment  has 
been  donated  to  the  Will  Rogers  Hospital 
and  Research  Laboratories  here.  Hoff  is  a 
member  of  the  board  of  directors  of  the 
hospital. 

The  equipment  consists  of  button-on 
stereophonic  soundheads.  Model  SX-400 
and  surround  speakers  contributed  by  Bal- 
lantyne  Instruments  and  Electronics,  Inc., 
of  Omaha;  four-channel  stereophonic 
amplification  by  Larry  Davee  of  Century 
Projector  Corp.,  New  York,  and  two  Altec 
Lansing  speaker  systems  by  William  Turn- 
bull  of  National  Theatre  Supply  Co.,  Terry- 
town.  N.  Y.,  and  A.  A.  Ward  of  Altec 
Lansing  Corp.  of  Anaheim,  Calif.  Instal- 
lation service  was  contributed  by  Altec 
Service  Co.  of  Albany,  N.  Y. 


Loewenthal  to  UA  Post 

NEW  YORK — Wynn  Loewenthal  has 
joined  the  United  Artists  publicity  staff  as 
tradepress  representative,  succeeding  Burt 
Solomon  who  resigned,  it  was  announced  by 
Fred  Goldberg,  executive  director  of  ad- 
vertising, publicity  and  exploitation. 
Loewenthal,  who  has  held  publicity  posts 
with  RKO  Radio  Pictures  and  Warner 
Bros.,  most  recently  served  as  editor  of 
Harrison’s  Reports. 


Fight  to  Control  NT&T 
Reported  In  Works' 

NEW  YORK — Despite  denials  by  Eugene 
V.  Klein,  president  of  National  Theatres  & 
Television,  that  there  was  a brewing  con- 
test between  himself  and  Sheldon  Smerling 
for  the  control  of  the  company,  Boxoffice 
learned  last  week  that  Smerling  quietly 
had  added  to  his  family’s  stock  holdings  in 
the  company. 

Smerling,  it  was  learned,  had  bought 
115,000  shares  from  B.  Gerald  Cantor  and 
more  than  30,000  shares  from  Samuel 
Firks,  both  members  of  the  board  of  di- 
rectors. The  purchases  were  made  in  the 
name  of  Smerling  Enterprises,  Inc.,  a 
family  organization.  Smerling  is  executive 
vice-president  of  NT&T. 

It  also  was  reported  that  both  Cantor 
and  Firks  had  resigned  from  the  board. 

The  amount  of  stock  in  NT&T  now  con- 
trolled by  the  Smerling  family  is  not 
known,  but  it  is  said  to  be  substantial. 
Klein  and  associates  are  said  to  hold  500,- 
000  shares.  Rumors  were  continuing  last 
week  to  the  effect  that  a proxy  fight  was  on 
the  horizon  and  that  Smerling  was  out  to 
win  the  presidency  of  the  company. 

While  the  internal  controversy  details 
are  being  kept  more  or  less  sub  rosa,  the 
opinion  in  financial  and  industrial  circles 
here  is  that  “something  is  cooking”  and 
that  it  could  “boil  over”  any  day. 


Statements  Made  by  Both 
Smerling  and  Klein 

HOLLYWOOD — Although  Eugene  Smerl- 
ing declined  to  comment  on  reports  of 
an  ensuing  fight  for  control  of  NT&T, 
he  stated  here  this  week  that  his  interest 
and  confidence  in  the  company  “is  evi- 
denced by  the  stock  my  family  and  I are 
buying.”  Commenting  on  the  same  re- 
ports, Klein  declared  that  control  of  the 
company  “rests  firmly  with  the  board  and 
management”  and  that  everything  is  status 
quo  “despite  activity  in  the  stock.” 

Cantor,  who  was  board  chairman  of 
NT&T  until  early  this  year,  had  been  the 
largest  individual  stockholder,  a position 
now  claimed  by  Smerling. 

Smerling  joined  NT&T  in  February,  fol- 
lowing ten  years  as  head  of  Eastern  Man- 
agement Corp.,  operating  circuit  of  drive- 
ins,  hardtops  and  radio  stations  in  the 
East.  Since  joining  NT&T  he  has  con- 
ducted a thorough  survey  of  company  the- 
atre operations. 


ABC  Elects  Two 

NEW  YORK — Martin  Brown,  treasurer 
of  American  Broadcasting-Paramount 
Theatres,  has  been  elected  vice-president 
and  treasurer  of  American  Broadcasting 
Co.,  a division  of  AB-PT.  Michael  Boland 
has  been  elected  ABC  vice-president  in 
charge  of  financial  controls. 


HOLLYWOOD — Paramount  Pictures  an- 
nounced plans  for  an  expanded  produc- 
tion program  at  the  company’s  recent  top- 
level  meetings  here  of  home  office  and 
studio  executives. 

Several  top -budget  productions  were 
confirmed  to  go  before  the  cameras  in 
January  at  the  Hollywood  studio  and  on 
worldwide  locations.  These  are  the  Jack 
Rose  production,  “Who’s  Got  the  Action,” 
starring  Dean  Martin  and  Lana  Turner; 
the  Debbie  Reynolds  starrer,  “My  Six 
Loves”;  the  Beloin  and  Richlin  production, 
“Villa  Mimosa,”  and  the  Martin  Poll-Mar- 
tin Ritt  production  for  Paramount, 
“Sylvia,”  starring  Paul  Newman. 

TWO  FROM  HAL  WALLIS 

Producer  Hal  Wallis  will  contribute  two 
productions  to  the  1962  season,  a new  Elvis 
Presley  film,  “The  Roustabout,”  and  “De- 
cision at  Delphi,”  a thriller  based  on  the 
Helen  Maclnnes  novel.  Two  also  will  be 
forthcoming  from  Perlberg-Seaton,  “Night 
Without  End”  and  “The  Hook,”  while 
Henry  Blanke  has  three  on  the  docket, 
“Mistress  of  Mellyn,”  “Affair  in  Arcady” 
and  “The  Stepmother.” 

Jerry  Lewis  will  put  one  of  his  own  pro- 
ductions before  the  cameras  next  year. 
Other  films  charted  for  1962  starts  are 
“Easter  Dinner,”  to  be  lensed  in  Italy,  pro- 
duced-directed  by  Melville  Shavelson; 
Yorkin  and  Lear’s  “Cock-a-Doodle-Doo,” 
based  on  the  Broadway  hit,  “Come  Blow 
Your  Horn”;  “No  Bail  for  the  Judge,” 
produced  by  Gant  Gaither;  “The  Round- 
ers,” to  be  produced  and  directed  by  Wil- 
liam Wellman,  and  Henry  Hathaway’s  “It’s 
Murder.” 

The  1961  filming  season  will  be  rounded 
out  by  John  Ford’s  production  of  “The 
Man  Who  Shot  Liberty  Valance,”  starring 
James  Stewart  and  John  Wayne;  Hal 
Wallis’  “A  Girl  Named  Tamiko,”  starring 
Laurence  Harvey  and  France  Nuyen;  two 
Jerry  Lewis  pictures — “The  Errand  Boy” 
and  another  untitled  yarn;  “The  Iron 
Man,”  starring  Sidney  Poitier,  which  Mar- 
tin Poll  will  produce  in  Italy  with  John 
Cassavetes  directing.  These  are  in  addition 
to  the  Yul  Brynner  and  Sal  Mineo  starrer, 
“Escape  From  Zahrain”  and  the  now- 
shooting “Hell  Is  for  Heroes,”  with  an  all- 
star  cast  headed  by  Steve  MeQueen. 

DISCUSS  MERCHANDISING 

Merchandising  and  distribution  plans 
were  discussed  on  Howard  Hawks’ 
“Hatari!”,  Steve  Parker’s  “My  Geisha,”  the 
John  Cassavetes  production,  “Too  Late 
Blues,”  and  O’Brien-Frazen’s  “Restless.” 

Top  executives  at  the  sessions  were  Bar- 
ney Balaban,  president  of  Paramount  Pic- 
tures; Paul  Raibourn,  vice-president; 
George  Weltner,  vice-president  in  charge 
of  world  sales;  Jerome  Pickman,  vice- 
president  and  general  sales  manager;  Rus- 
sell Holman,  eastern  production  manager; 
and  Martin  Davis,  director  of  advertising, 
publicity  and  exploitation.  Jack  Karp, 
vice-president  and  studio  head,  chaired  the 
meetings,  which  were  also  attended  by 
Martin  Rackin,  executive  in  charge  of  pro- 
duction, and  other  studio  oficials. 


David  A.  Lipton 


BOXOFFICE  ::  July  31,  1961 


9 


Says  Congress , Not  FCC, 
Holds  Power  Over  Pay  TV 


WASHINGTON — Congress  and  not  the 
Federal  Communications  Commission  has 
the  authority  to  determine  whether  pay 
television  licenses  may  be  granted,  Marcus 
Cohn,  counsel  for  the  Connecticut  Com- 
mittee Against  Pay  TV,  contended  in  a brief 
filed  with  the  U.S.  Court  of  Appeals  this 
week.  This  argument  was  advanced  in  an 
appeal  asking  the  Court  to  set  aside  an 
FCC  order  which  granted  RKO  Phone- 
vision  Co.  the  right  to  conduct  a three-year 
test  of  pay  TV  in  Hartford,  Conn. 

Congress,  when  it  drafted  and  passed 
the  Communciations  Act,  never  “en- 
visioned" use  of  the  airwaves  by  a system 
"which  demands  direct  payments  by  the 
public  to  the  broadcast  licensee,”  Cohn 
argued.  Thus,  he  hoped,  to  toss  the  whole 
pay  TV  matter  into  the  congressional  lap. 

The  order,  he  further  declared,  “estab- 
lishes for  the  first  time  a direct  financial 
relationship  (for  the  use  of  a public 
facility)  between  the  broadcaster  and  the 
public  without  any  concomitant  rate  regu- 
lation. The  FCC  is  powerless  to  prevent 
the  gouging  of  the  public.” 

He  also  charged  that  the  FCC  was 
“arbitrary  and  capricious”  in  holding  that 
contractual  relationships  between  RKO 
Phonevision  Corp.,  Zenith  Radio  Corp. 
which  owns  the  pay  TV  patents,  and  Teco 
which  is  Zenith's  licensee  would  not  impair 
the  free  exercise  by  RKO  of  its  broadcast 
responsibilities.  Zenith  and  Teco,  he  said, 
are  the  only  ones  actively  seeking  program 


supplies  for  the  Phonevision  system — a fact, 
which  Cohn  declared,  was  significant  be- 
cause the  Zenith-Teco  combination  will 
share  directly  in  the  gross  revenues  of  RKO 
Phonevision  and  will  receive  a portion  of 
the  per  program  revenue. 


To  Deliver  Encoding  Equipment 
For  Hartford  Area  by  Fall 

HARTFORD — RKO  General  Phone- 

vision Co.  president  Thomas  F.  O’Neil  said 
that  encoding  equipment  for  use  in  pay 
television  telecasts  will  be  delivered  to  the 
Hartford  area  by  fall.  “It  appears  now  that 
the  actual  installation  of  Phonevision  de- 
coders can  begin  about  May  1,  with  sub- 
scription programming  to  begin  soon  there- 
after,” he  said. 

O’Neil  announced  “An  approximate 
timetable  which  WHCT  will  be  following 
between  now  and  the  beginning  of  sub- 
scription.” WHCT,  Channel  18,  will  carry 
the  pay  TV  programs  to  Hartford  area 
viewers. 

“A  specific  schedule  of  subscription  pro- 
grams assembled  from  the  entertainment 
capitals  of  the  world,”  he  added,  “will  be 
announced  before  we  begin  decoder  instal- 
lations so  that  prospective  subscribers  will 
know  in  advance  what  kinds  of  boxoffice 
entertainment  this  new  TV  medium  will 
offer.” 

Court  appeal  of  the  FCC-authorized  test 
will  not  halt  the  work,  he  said. 


Manager's  Campaign 
Kills  a Pay  TV  Move 

SANTA  CRUZ,  CALIF.— A move  to  in- 
troduce pay  television  in  this  community 
of  100,000  has  been  defeated,  largely  be- 
cause George  Atton,  manager  of  the  The- 
atre Del  Mar,  successfully  marshalled  com- 
munity opinion  in  a whirlwind  ten-day 
campaign  to  batter  down  the  pay  TV 
forces. 

Atton,  whose  theatre  is  a unit  of  the 
United  California  Theatres  circuit,  was 
able  to  mobilize  sufficient  public  opposi- 
tion to  the  pay-to-see  TV  movement  to  im- 
press the  city  council  with  the  dangers  of 
subscription  television  to  many  segments 
of  the  community.  As  a result,  the  council 
by  a 3-2  vote  denied  the  petition  of  a local 
community  antenna  system  for  a 20-year 
extension  of  its  operating  franchise,  re- 
portedly a step  aimed  to  permit  its  sale  to 
TelePrompTer,  developer  of  a pay  TV  sys- 
tem. 

Atton  had  ten  days,  between  the  time 
the  owner  of  the  antenna  system,  Pacific 
Telescription  System,  asked  for  the  ex- 
tension and  the  council  meeting,  to  mar- 
shal opposition  to  what  appeared  to  be 
certain  approval  of  the  petition.  Only  the 
local  TV  station  joined  him  in  initial  op- 
position. He  launched  a petition  campaign, 
and  working  through  the  projectionists’ 
union,  obtained  support  of  labor  unions. 
He  concentrated  on  the  largest  churches 
in  town  to  get  active  backing  of  the  min- 
isters. He  met  with  senior  citizens  groups, 
and  met  individually  with  the  mayor  and 
councilmen  whom  he  knew  well  through 
his  work  as  a former  chairman  of  the  Com- 
munity Chest,  as  president  of  Kiwanis  and 
as  a leader  in  church  groups. 

Atton  also  wrote  letters  to  the  editor  of 
the  daily  newspaper  and  ran  a large  “Open 
Letter  to  the  City  Council”  advertisement 
in  which  he  charged  that  the  franchise  ex- 
tension was  merely  a cover  to  assist  the 
sale  of  Pacific  Telescription  to  Tele- 
PrompTer,  which  would  eventually  convert 
the  cable  system  to  pay  TV.  Throughout 
the  campaign,  he  was  careful  to  point  out 
that  he  was  not  arguing  against  free  TV  or 
the  need  of  a community  antenna  system. 

Philip  Harling,  chairman  of  the  anti- 
pay TV  committee  of  Theatre  Owners  of 
America,  characterized  the  campaign  as 
a "Bible”  for  any  theatres  faced  with  a 
pay  television  threat  in  their  communities. 

Oasis  Drive-In  Builders 
Plan  $600,000  Hardtop 

CHICAGO — Leonard  H.  Sherman,  realtor 
and  builder,  and  Oscar  A.  Brotman,  lawyer 
and  exhibitor,  who  collaborated  on  the 
unique  Oasis  Drive-In  Theatre  a year  ago, 
have  taken  out  a permit  to  erect  a $600,000 
indoor  theatre  adjacent  to  the  suburban 
Hillside  Shopping  Center.  The  1,200-seat 
house  will  be  equipped  for  Todd-AO  as  well 
as  other  widescreen  systems  and  will  in- 
clude an  art  gallery,  spacious  foyers  and 
two  soundproofed  rooms  for  private  birth- 
day parties. 

Vancouver  Prize  Film 

NEW  YORK — “L’Avventura,”  the  Italian 
film  which  is  being  distributed  in  the  U.S. 
by  Janus  Films,  was  awarded  the  Critic’s 
Prize  as  best  feature  film  by  the  jury  at 
the  1961  Vancouver  Film  Festival. 


EXPLOITATION  KITS  TO  EXHIBITORS— Exhibitors  in  the  Pittsburgh 
area  participating  in  the  COMPO  Plan  for  saturation  bookings  of  Universal’s 
“Tammy  Tell  Me  True”  should  have  no  complaints  about  a lack  of  merchandis- 
ing material.  In  the  above  picture,  three  men  largely  responsible  for  directing  the 
multi-theatre  campaign  are  shown  as  they  filled  dozens  of  large  cartons  with  the 
sales  material.  Left  to  right  are  Peter  Rosian,  Universal’s  eastern  sales  manager; 
Harry  Hendel,  executive  secretary  of  Allied  Theatre  Owners  of  Western  Pennsyl- 
vania and  exhibitor  coordinator;  and  A1  Kolkmeyer,  U-I’s  Pittsburgh  manager. 


10 


BOXOFFICE  ::  July  31,  1961 


Carl  Foreman  Praises  Exhibitors 
For  Optimism,  Good  Housekeeping 


Catholics  Urged  to  Support 
Good  Motion  Pictures 

WASHINGTON — Catholics  were  urged 
to  support  good  pictures  as  a means  of 
increasing  the  number  of  such  films  by 
Mrs.  James  F.  Looram,  chairman  of  the 
motion  picture  department  of  the  Feder- 
ation of  Catholic  Alumnae,  at  a screening 
of  “Francis  of  Assisi”  for  300  nuns  who 
were  attending  summer  sessions  of  the 
Catholic  University  of  America. 

Mrs.  Looram  told  her  audience  that  to 
encourage  a positive  approach  toward  mo- 
tion pictures  the  Legion  of  Decency  had, 
since  1958,  recommended  Catholic  family 
patronage  of  more  than  a dozen  films 
which  it  regarded  artistically  superior 
as  well  as  having  sound  moral  values.  A- 
mong  those  were  “Inn  of  the  Sixth  Hap- 
piness,” “The  Nun’s  Story,”  “The  Diary 
of  Anne  Frank”  and  the  current  “Francis 
of  Assisi,”  which  the  Legion  had  given  an 
A-l  rating. 

Praise  for  the  Plato  Skouras  production 
was  bestowed  by  Mrs.  Looram  because  of 
its  ability  to  edify  as  well  as  entertain.  She 
saw  reason  for  both  optimism  and  pes- 
simism in  regard  to  today’s  film  audiences. 
She  said  the  public  had  supported  “The 
Nun’s  Story”  but  there  were  others  that 
did  not  draw  the  audiences  they  deserved, 
such  as  “Sunrise  at  Campobello”  and  “The 
Sundowners.” 

One  vital  and  important  way  that 
people’s  critical  tastes  can  be  improved  is 
in  the  organization  of  film  discussion 
clubs,  Mrs.  Looram  said.  She  cited  clubs 
that  were  in  operation  at  Georgetown  and 
Norte  Dame  Universities,  Mundelein  Col- 
lege and  Newark  Archdiocese. 


RCA  Earnings  10%  Rise 
In  Second  1961  Quarter 

NEW  YORK — Earnings  for  the  second 
quarter  of  Radio  Corp.  of  America  were 
up  ten  per  cent  above  the  1960  quarter  on 
a sales  increase  of  four  per  cent. 

Profits  after  federal  income  taxes 
amounted  to  $5,600,000  in  the  second 
quarter.  Sales  of  products  and  services 
reached  a second  quarter  record  of  $360,- 
100,000  this  year,  against  $345,800,000  last 
year. 

Earnings  per  share  of  common  stock 
were  29  cents,  the  same  as  in  the  1960 
quarter  when  a smaller  number  of  shares 
were  outstanding. 

For  the  second  half  of  1961,  sales  totaled 
$721,800,000,  compared  with  $707,000,000 
in  the  corresponding  1960  period.  Profits 
after  taxes  were  $17,600,000,  compared  with 
$18,100,000  during  the  first  half  of  last 
year. 


Loewenthal  on  UA  Staff 
As  Trade  Press  Contact 

NEW  YORK— Wynn  Loewenthal  has 
resigned  his  position  as  editor  and  manager 
of  Harrison’s  Reports  to  join  the  publicity 
staff  of  United  Artists  as  tradepaper  rep- 
resentative, according  to  Fred  Goldberg, 
executive  director  of  advertising,  publicity 
and  exploitation.  He  succeeds  Burt 
Solomon,  who  joined  the  staff  of  Embassy 
Pictures. 

Loewenthal  entered  the  film  industry  on 
the  staff  of  Film  Daily  and  has  held 
publicity  posts  with  Warner  Bros,  and 
RKO  Radio. 


Valentine  Davies  Rites; 
Academy  President 

HOLLYWOOD — Services  were  held  for 
Valentine  Davies,  55,  president  of  the  Acad- 
emy of  Motion  Picture  Arts  and  Sciences 
and  well-known  screen  writer  who  died 
July  23  of  a heart  attack  at  his  home  in 
Malibu.  Only  three  months  ago,  Davies 
was  re-elected  to  the  Academy  post.  He 
succeeded  B.  B.  Kahane,  who  also  died  in 
office  last  year. 

Davies’  most  recent  writing  assignments 
were  “Bachelor  in  Paradise”  and  “Critic’s 
Choice.”  He  won  an  Academy  Award  in 
1947  for  his  original  story,  “Miracle  on  34th 
Street.”  Other  pictures  on  which  he  col- 
laborated and  wrote  screenplays  include 
“On  the  Riviera,”  “The  Glenn  Miller 
Story,”  “The  Benny  Goodman  Story” 
(which  he  also  directed),  “Bridges  at  Toko- 
Ri,”  and  “Strategic  Air  Command.” 

He  is  survived  by  his  wife,  a son  and  a 
daughter. 

Wendell  Corey,  first  vice-president  of  the 
Academy  of  Motion  Picture  Arts  and 
Sciences,  will  automatically  assume  the 
presidency. 


WB  Slates  'World  by  Night' 
For  Domestic  Distribution 

NEW  YORK — The  foreign  success  of 
“World  by  Night,”  a cinematic  tour  of  after 
dark  entertainment  spots,  has  influenced 
Warner  Bros,  to  distribute  the  picture  in 
the  United  States  and  Canada,  starting 
in  September. 

The  makers  of  the  picture  traveled  about 
100,000  miles  to  more  than  a dozen  cities, 
including  Hong  Kong,  Honolulu,  Hollywood 
and  Paris,  to  film  entertainment  in  the 
realms  of  music,  song,  dance,  comedy  and 
acrobatics  and  other  novelty  acts. 

Luigi  Vanzi  of  Italy  directed  the  pic- 
ture for  Julia  Film.  Francesco  Mazzei  and 
Gianni  Proia  were  the  executive  pro- 
ducers. 


Curtis  Kent  to  Technicolor  Post 

HOLLYWOOD— Curtis  Kent  has  been 
appointed  assistant  to  E.  E.  Ettinger,  ex- 
ecutive vice-president  of  Technicolor  Corp. 
Prior  to  his  new  position,  Kent  was  ad 
manager  of  the  Schick  Safety  Razor  Co. 

Sign  Language  Unfolds 
'Ben  Hur'  to  the  Deaf 

TORONTO — During  the  run  of 
“Ben-Hur”  at  the  University  Theatre 
here,  a special  showing  for  deaf  per- 
sons was  arranged  as  an  experiment 
which  turned  out  successfully. 

The  Rev.  R.  Rumball  stood  on  a plat- 
form on  one  side  of  the  stage  and 
wore  white  cotton  gloves.  An  ultra- 
violet black  light  illuminated  his  hands 
as  he  moved  them  in  sign  language  as 
the  plot  unfolded  so  that  those  in  the 
audience  could  watch  his  hands  which 
supplied  the  film’s  continuity. 


NEW  YORK — Praising  America’s  key 
city  exhibitors  as  “an  intelligent  and  opti- 
mistic group  of  fel- 
lows,” who  keep  up 
their  theatres  “in 
first  class  condition” 
and  are  interested  in 
the  future  of  the  film 
business,  Carl  Fore- 
m a n,  producer  o f 
“The  Guns  of  Nav- 
arone,”  said  he  was 
“pleasantly  surpris- 
ed” during  his  12-city 
tour  to  promote  the 
Columbia  Pictures 
release. 

Foreman,  who  visited  Boston,  Phila- 
delphia and  other  cities  prior  to  the  open- 
ing of  “Guns,”  said  he  was  forced  to  make 
this  tour  because  none  of  the  stars  was 
available  and  both  exhibitors  and  the  press 
were  eager  to  meet  and  talk  to  film  person- 
alities. But,  with  the  majority  of  stars 
free-lancing  and  not  under  studio  jurisdic- 
tion, the  industry  is  completely  changed, 
he  noted.  They  were  particularly  interested 
in  Foreman  as  the  writer  of  “Guns,”a  proof 
that  “the  writer  is  the  single  most  im- 
portant part  of  a film  production.” 

He  noted  the  exhibitors  were  “deeply 
worried”  about  the  sale  of  recent  films  to 
television  but  he  had  no  solution  to  this 
serious  problem. 

Foreman  praised  Columbia  Pictures  and 
Jonas  Rosenfield  jr.,  and  Robert  Fergu- 
son, in  particular,  for  “the  most  success- 
fully launched  picture  in  the  history  of  the 
company.”  But,  again,  he  noted  that  Greg- 
ory Peck’s  “taking  a bow  from  the  audi- 
ence” on  Ed  Sullivan’s  recent  TV  show 
which  ran  film  clips  from  “Guns”  made 
the  picture  known  throughout  the  U.  S., 
this  being  an  instance  of  how  important 
stars  are  in  promoting  major  films. 

In  London,  where  “Guns”  has  been  run- 
ning for  15  weeks,  business  is  “20  per  cent 
ahead  of  ‘The  Bridge  on  the  River  Kwai,’ 
which  has  been  Columbia’s  biggest  grosser 
to  date,”  Foreman  noted. 

Following  a short  stay  in  Hollywood, 
Foreman  will  return  to  London  in  August 
to  work  on  the  script  of  his  next  film, 
“The  Victors,”  which  he  will  direct  (his 
directorial  debut)  for  Highroad  Produc- 
tions and  which  is  the  first  of  three  fea- 
tures for  Columbia  Pictures’  release.  Also 
in  preparation  by  writer  George  Tabori  is 
“The  Holiday,”  but  this  will  not  be  made 
until  after  Foreman  completes  the  script 
for  “The  Forty  Days  of  Musa  Dagh,”  to  be 
made  by  MGM. 

Foreman  plans  to  attend  openings  of 
“Guns”  in  Paris,  Antwerp  and  Rome  and, 
in  October,  in  Athens,  where  much  of  the 
picture  was  filmed. 


'Restless'  for  September  Release 

LOS  ANGELES  — “Restless,”  Edmond 
O’Brien-Stanley  Frazen  production  star- 
ring Jeff  Hunter,  David  Janssen  and  Stella 
Stevens,  will  be  released  nationally  in  Sep- 
tember by  Paramount.  Based  on  the  John 
D.  MacDonald  novel,  the  drama  concerns 
two  former  Korean  War  buddies  who  are 
partners  in  an  illegal  adventure.  O’Brien 
directed  from  an  Ed  Waters  script. 


Carl  Foreman 


BOXOFFICE  ::  July  31,  1961 


11 


By  IVAN  SPEAR 


Wald  to  Produce  18  Films 
For  Fox  in  Three  Years 

Jerry  Wald  will  turn  out  six  pictures  per 
year,  starting  in  September,  and  another 
half-dozen  more  in  September  1962,  ac- 
cording to  a recently  revamped  contract 
with  20th  Century-Fox. 

Following  discussions  with  studio  pro- 
duction head  Peter  Levathes,  Wald  said 
that  his  former  contract  called  for  ten 
films  over  three  years  and  the  new  deal 
calls  for  18  over  a period  of  three  years. 

Initial  film  slated  to  roll  in  mid-Septem- 
ber will  be  Ernest  Hemingway’s  “Young 
Man,”  with  Martin  Ritt  directing.  In 
November,  “Mr.  Hobbs  Takes  a Vacation” 
starring  James  Stewart  is  blueprinted  to 
start  with  Henry  Koster  helming.  “Celebra- 
tion,” “The  Enemy  Within,”  “The  Lost 
Girl”  and  “Ulysses”  will  follow. 

Penciled  in  for  the  1962  group  are  “Of 
Human  Bondage,”  “Let  It  Come  Down,” 
"Pink  Tights,”  “A  High  Wind  in  Jamaica,” 
“Sextette”  and  “The  Hellraisers.” 

No  properties  have  yet  been  set  for 
the  third-year  schedule. 

'The  Churchill  Story'  to  Get 
High-Budget  Treatment 

Paramount  has  announced  “The  Church- 
ill Story,”  a biographical  film  covering  the 
early  life  of  Sir  Winston  Churchill,  as  one 
of  the  company’s  most  important  high- 
budget  upcoming  pictures.  Guy  Trosper 
has  been  signed  to  work  on  the  screenplay 
based  on  two  of  the  British  statesman’s 
books,  “The  World  Crisis”  and  “My  Early 
Life.” 

Hugh  French  will  produce  the  feature, 
which  will  be  shot  on  actual  locales,  utiliz- 
ing color  and  widescreen  and  an  all  star 
cast. 

John  Houseman  Starts  Slate 
Of  Five  Toppers  at  MGM 

A production  slate  entailing  five  major 
pictures  is  being  started  at  MGM  by  pro- 
ducer John  Houseman.  With  “All  Fall 
Down,”  starring  Eva  Marie  Saint,  Karl 
Malden,  Warren  Beatty  and  Angela  Lans- 
bury,  now  in  rehearsal  at  MGM  under  the 
direction  of  John  Frankenheimer,  House- 
man is  also  preparing  “Two  Weeks  in 
Another  Town,”  to  star  Kirk  Douglas,  fol- 
lowed by  “South  of  the  Angels,”  “In  the 
Cool  of  the  Day,”  and  “The  Rise  and  Fall 
of  the  Third  Reich.” 

Kim  Novak  to  Make  Films 
Away  From  Columbia 

Marking  the  first  time  Kim  Novak  has 
contracted  to  make  films  away  from  Col- 
umbia Pictures,  where  recently  her  deal 
was  changed  to  a non-exclusive  arrange- 
ment, the  actress  will  partner  with  pro- 
ducer Martin  Ransohoff  in  a non-exclusive 
three  picture  pack,  each  of  which  will  star 
Miss  Novak  and  be  produced  by  Ransohoff. 

Under  the  banner  of  Ransohoff  Film- 
ways,  Inc.  and  the  star’s  Kimco  Pictures 
Corp.,  first  to  go  before  the  cameras  will 


be  “Boys’  Night  Out,”  which  film  showman 
Joseph  Levine  is  financing  and  MGM  will 
release. 

Filmways  and  Kimco  are  considering 
various  literary  properties  for  the  remaining 
two  features. 

“Boys’  Night  Out,”  will  be  directed  by 
Michael  Gordon,  with  a cast  including,  in 
addition  to  Miss  Novak,  James  Garner, 
Tony  Randall,  Gig  Young,  Janet  Blair, 
Patti  Page  and  Anne  Jeffries.  The  story 
is  an  original  by  Marvin  Worth  and  Arne 
Sultan,  with  a treatment  prepared  for 
Ransohoff  by  Marion  Hargrove  and  screen- 
play developed  by  Phoebe  Ephron  and  Ira 
Wallach. 

Laurence  Harvey,  Seven  Arts 
Plan  'Long  Walk'  for  WB 

The  latest  actor  to  join  the  ranks  of  in- 
dependent producers  is  Laurence  Harvey, 
who  has  closed  a deal  with  Seven  Arts  Pro- 
ductions whereby  he  will  film  “The  Long 
Walk,”  based  on  Slavormir  Rawicz’s  novel, 
under  his  own  banner.  Harvey  also  will 
star  in  the  picture,  which  Warner  Bros, 
will  release. 

Burt  Kennedy  has  been  set  to  write  the 
screenplay  for  “Walk,”  which  is  blue- 
printed to  go  before  the  cameras  following 
completion  of  Harvey’s  starring  role  in 
James  Woolf  Productions’  “The  Distant 
Trumpet,”  also  a WB  release. 

William  Goetz  Moves 
From  Columbia  Lot 

Declared  an  “amicable”  parting,  William 
Goetz  has  checked  off  the  Columbia  Studio 
lot,  where  during  the  past  three  years  he 
produced  “They  Came  to  Cordura,”  “The 
Mountain  Road,”  “Song  Without  End”  and 
“Cry  for  Happy,”  to  continue  in  his  own 
offices  as  an  independent  producer. 

“Heaven  Has  No  Favorites,”  the  Erich 
Maria  Remarque  novel  which  Goetz  had 
been  preparing  for  filming  at  Columbia, 
returns  to  the  studio  and  reportedly  will 
be  brought  to  the  screen  by  David  Still- 
man’s Chalet  Productions,  starring 
Laurence  Harvey. 

Five  Literary  Purchases 
Announced  for  Week 

Story  buys  took  an  upward  swing  for  the 
week  with  five  literary  properties  pur- 
chased by  various  filmmaking  outfits  for 
future  celluloid  fare. 

“The  Inhabitants,”  a novel  by  Julius 
Horwitz,  has  been  purchased  by  producer 
Roberta  Hodes,  who,  with  the  author,  is 
adapting  it  for  the  screen.  Miss  Hodes 
formerly  was  associated  with  Warner  Bros, 
as  associate  producer  of  “Girl  in  the 
Night”  and  “Lad”  . . . Producer  Marc 
Frederic  has  acquired  “Arrivederci,”  an 
original  screenplay  by  Lazio  Velago,  and 
is  seeking  Rhonda  Fleming  to  star  . . . 
“Diamonds  for  Danger,”  a novel  by  David 
Walker,  was  bought  by  Universal-Inter- 
national and  assigned  to  Robert  Arthur  to 
produce  . . . The  Teddi  Sherman  screen- 


play, “A  Machine  for  Chuparosa,”  was 
bought  for  producer  Carl  Krueger  for 
$50,000  . . . Seven  Arts  Productions  ac- 
quired the  screen  rights  to  “The  Laughing 
Cavalier,”  an  adventure  yarn  by  Baroness 
Orczy,  author  of  “The  Scarlet  Pimpernel.” 

Bryan  Donlevy  Set  to  Costar 
In  Jerry  Lewis  Feature 

Casting  highlights:  Longtime  Hollywood 
“Tough  guy”  Brian  Donlevy  returns  to 
comedy  for  the  first  time  in  11  years  as 
top  costar  with  Jerry  Lewis  in  the  latter’s 
movie  farce,  “The  Errand  Boy”  for  Para- 
mount release  . . . Hope  Lange  has  been 
inked  for  the  role  of  Julie,  a frontier  dance- 
hall  gal,  in  MGM-Cinerama’s  “How  the 
West  Was  Won”  episode  toplining  Henry 
Fonda  ...  Van  Heflin  has  been  signed 
to  star  in  the  title  role  of  “Taras  Bulba,” 
which  will  be  filmed  in  Yugoslavia  in  wide 
screen  and  color.  The  actor  will  receive 
$100,000  for  the  assignment,  an  increase  of 
$25,000  over  his  long-established  picture 
salary  of  $75,000  . . . Shirley  Anne  Field 
will  costar  with  Steve  McQueen  in  “The 
War  Lover”  for  Columbia  Pictures.  The 
young  actress  has  skyrocketed  to  the  top 
in  her  last  three  films,  costarring  with 
Laurence  Olivier  in  “The  Entertainer,”  with 
Albert  Finny  in  “Saturday  Night  and 
Sunday  Morning,”  and  with  Macdonald 
Carey  in  the  still  unreleased  “The  Damned” 
. . . 20th-Fox  has  exercised  their  option 
on  Bradford  Dillman  to  star  in  two  films 
on  a non-exclusive  basis. 

Graham  Greene  to  Produce 
'Living  Room'  in  England 

Writer  Graham  Greene  will  enter  inde- 
pendent motion  picture  production  with 
“The  Living  Room,”  which  is  slated  to  roll 
in  England  July  31.  Michael  Powell  will 
direct  from  Greene’s  script  and  John  Staf- 
ford will  produce  for  United  Artists  release. 

Toplining  the  cast  of  “Living  Room”  are 
Rex  Harrison,  Rachel  Roberts,  Sir  John 
Gielgud,  Flora  Robson  and  Samantha 
Eggar. 

'Joshua  and  Rahab'  Rights 
Arranged  by  Mirisch 

The  creation  of  both  a book  and  a major 
motion  picture  has  been  arranged  by  the 
Mirisch  Co.,  which  has  contracted  author 
Eugene  Vale  to  write  a novel  and  an 
original  screenplay  titled  “Joshua  and 
Rahab.” 

The  Biblical  tome  would  be  published  in 
early  1962,  and  the  film  would  go  into  pro- 
duction during  the  same  year  as  a United 
Artists  release. 

Orry-Kelly,  Robert  Stevens 
Among  Assignments 

Assignments  for  the  week  included  Orry- 
Kelly  set  to  design  the  wardrobe  for  “The 
Chapman  Report”  at  Warners  . . . Elmer 
Bernstein  to  compose  and  conduct  an  origi- 
nal musical  score  for  “Walk  on  the  Wild 
Side,”  Charles  K.  Feldman  production 
for  Columbia  release  . . . Oscar-winning 
director  Robert  Stevens  assigned  his  second 
picture  under  his  MGM  pact  to  direct 
“In  the  Cool  of  the  Day”  . . . Edward  L. 
Cahn  dotted  by  Howard  Films  to  meg 
“Line  of  Duty,”  for  UA  release. 


12 


BOXOFFICE  ::  July  31,  1961 


LETTERS 


Fast  Playoffs  Destructive  Practice 

To  Boxoffice: 

Your  recent  editorial  titled  “Wanted: 
Steady  Customers”  very  graphically  and 
very  accurately  describes  what  is  happen- 
ing to  our  industry  today!  The  practice  of 
multiple  day-and-date  showings  and  fast 
play-offs  denies  thousands  of  potential 
patrons  the  opportunity  to  see  all  of  the 
good  pictures  that  are  available.  There  is 
no  question  but  what  this  is  one  of  the 
greatest  destroyers  of  the  “movie  habit” 
that  has  ever  been  devised  by  the  quick- 
buck  artists,  who  propose  this  type  of 
distribution ! 

This  shortsighted  policy,  and  it  is  short- 
sighted, has  created  a dearth  of  product 
during  the  so-called  off  season  periods.  I 
call  your  attention  to  a picture  which  re- 
cently played  in  11  out  of  14  drive-in 
theatres  in  Kansas  City.  The  drive-in  the- 
atres in  Kansas  City  are  geographically 
located  to  cater  to  the  majority  of  metro- 
politan Kansas  City.  With  11  out  of  14 
playing  the  same  pictures,  what  chance  do 
the  moviegoers,  who  are  unable  to  go  to  the 
theatre  that  week  or  would  prefer  to  at- 
tend the  theatre  of  their  choice,  have  of 
seeing  the  picture  at  some  other  hardtop 
theatre? 

Surely  the  time  has  come  for  the  ex- 
hibitors and  distributors  to  meet  in  in- 
formal get-togethers  and  to  try  to  find  a 
solution  to  this  problem.  It  has  been  done 
in  Dallas  and  Houston  and  I believe  it  can 
be  done  in  Kansas  City. 

RICHARD  H.  OREAR 

President, 

Commonwealth  Theatre,  Inc., 

Kansas  City,  Mo. 


How  to  Remedy  the  16mm  Problem 

To  Boxoffice: 

For  several  years,  it  has  been  a weekly 
pleasure  to  read  your  editorials,  which  I 
have  always  felt  reflected  the  theme  of 
Boxoffice,  “The  Pulse  of  the  Motion  Pic- 
ture Industry.”  In  the  July  17,  1961  issue, 
however,  I was  somewhat  displeased  be- 
cause the  editorial  and  two  articles  on  page 
four  stepped  on  my  fingers,  along  with 
others  who  are  trying  to  operate  a legiti- 
mate 16mm  business,  and  I believe  should 
be  classed  as  a part  of  the  motion  picture 
industry. 

I certainly  agree  with  that  part  of  the 
editorial  that  states  that  the  35mm  pro- 
ducer-distributors made  a mistake  when 
they  sold  their  pre-1948  inventories  to 
television,  and,  undoubtedly,  they  have  yet 
to  learn  their  lesson,  because  they  continue 
to  release  post- 1948  product  to  the  living- 
room  idiot  box. 

I,  as  an  individual  who  has  been  in  the 
16mm  industry  almost  from  its  beginning 
25  years  back,  do  not  believe  that  the  legiti- 
mate nontheatrical  film  distributor  has 
ever  hurt  the  motion  picture  theatre  inten- 
tionally. For  myself,  and  I believe  there  are 
many  more,  I am  pleased  to  see  another 
theatre  open,  and  really  go  along  with  the 
slogan,  “Movies  Are  Better  Than  Ever.”  It 
is  my  contention  that  the  showing  of  16mm 
films  in  schools,  hospitals,  sanitariums, 
etc.,  remind  people  that  the  theatres  con- 
tinue to  operate  and  that  they  should 
patronize  them.  In  fact,  the  35mm  pro- 
ducer-distributors could  do  more  to  help 


(Letters  must  be  signed.  Names  withheld  on  request) 


themselves  by  supplying  the  16mm  distri- 
butor with  trailers  to  be  attached  to  pro- 
grams, which  would  advertise  new  pictures 
coming  to  the  theatres.  Trailers  are  used 
in  the  theatres  to  bring  patrons  back,  and 
they  should  work  much  the  same  way  when 
projected  at  a school  advising  that  this 
feature  will  soon  be  at  your  local  theatre. 
Trailers  with  “Movies  Are  Better  Than 
Ever”  and  “Go  Out  to  a Movie  Tonight” 
would  probably  work  well. 

Unfortunately,  there  are  a number  of 
operators,  or  so-called  distributors  in  the 
16mm  field,  who  obtain  product  from  tele- 
vision outlets,  that  will  rent  film  to  anyone 
with  a projector  to  show  it,  for  any  price 
just  to  make  a quick  buck.  These  are  the 
people  who  make  a bad  name  for  16mm 
and  hurt  them  as  well  as  the  theatres. 
TOA  could  do  much  in  this  vein,  if  they 
were  to  give  it  some  consideration. 

The  legitimate  nontheatrical  distributors 
do  all  they  can  to  prevent  competition  with 
theatres,  and  I myself  have  refused  ac- 
counts which  I felt  were  going  to  be  com- 
petitive with  a theatre.  While  I do  not 
know  just  what  is  taking  place  in  the 
Detroit  area  except  what  I have  read 
about,  I do  not  believe  showing  late  16mm 
films  to  audiences  for  free  should  be 
allowed. 

The  Disney  organization  works  directly 
with  the  16mm  distributor  in  supplying 
prints  and  all  advertising  materials  they 
supply  has  an  important  word  of  caution 
printed  on  it  advising  that  they  are  spe- 
cifically restricted  to  nontheatrical  show- 
ings and  must  not  be  used  in  competition 
with  motion  picture  theatres.  Yet  six  fea- 
tures mentioned  in  the  article  by  H.  F. 
Reves  are  Disney  releases.  Isn’t  it  this 
organization’s  duty  to  remove  prints  from 
the  distributor  who  violates  his  contract 
agreements? 

I do  not  agree  with  Mr.  Alan  B.  Twyman, 
who  says  “16mm  distributors  in  general  are 
not  aware  of  the  problems  involved  when 
prints  are  used  to  compete  with  established 
theatres.”  I believe  they  understand  but 
fail  to  care,  and  that  if  this  attitude  con- 
tinues they  should  be  forced  out  of  the 
business  of  distributing  the  later  features. 
Every  lease  contract  I have  ever  signed, 
had  a clause  in  it  relating  to  this.  The 
teeth  are  there,  so  why  shouldn’t  they  be 
used  to  bite?  Among  the  proposed  remedies 
mentioned  in  H.  F.  Reves’  article,  numbers 
four  or  five  would  be  very  effective,  pro- 
viding a method  of  enforcement  arranged, 
to  hurt  these  distributors  be  applied. 

Possibly  the  day  will  come  when  35mm 
producer-distributor  organizations  will  see 
the  light  and  believe  the  proverb,  “If  you 
can’t  fight  them,  join  them.”  This,  I feel 
would  be  the  answer  to  unfair  competition, 
and  bring  35mm- 16mm  into  closer  harmony 
where  they  both  would  be  working  for  the 
best  interests  of  the  motion  picture  indus- 
try as  a whole. 

S.  C.  McGUIRE 

General  Manager, 

American  Film  Center, 

797  Bucknam  Ave., 

Campbell,  Calif. 


Time  to  Re-Gear  Wheel  of  Fortune 

To  Boxoffice: 

Theatres  throughout  the  United  States 


today  are  facing  a great  element  . . . The 
Challenge  of  Survival.  We  have  cussed  and 
discussed  TV  since  its  beginning,  as  the 
reason  for  diminishing  lines  at  the  box- 
office.  With  this  I agree,  but  here  the  old 
adage  (“If  you  can’t  lick  ’em  . . . join 
’em”)  applies. 

Disney  Productions  is  a living  example  of 
what  national  television  coverage  can  and 
will  do  for  productions.  National  maga- 
zine and  newspaper  coverage  no  longer 
carries  the  impact  needed  to  bring  the 
patrons  to  the  theatres.  Twentieth  Cen- 
tury-Fox recently  tried  a national  TV  cov- 
erage on  “Snow  White  and  the  Three 
Stooges”  and  in  our  situation  it  brought 
the  biggest  gross  since  January  1960. 

The  motion  picture  industry  is  taking  a 
back  seat  to  other  forms  of  entertainment 
for,  not  the  lack  of  dollar  power  advertis- 
ing, but  the  lack  of  pre-selling  the  product. 
Consider  for  a moment  one  phase  of  enter- 
tainment that  is  rapidly  becoming  the 
nation’s  Number  One  pastime  . . . BOWL- 
ING. Remember  back  in  the  late  30s  when 
bowling  just  couldn’t  seem  to  get  going? 
Many  operators  went  broke.  The  past  eight 
or  ten  years  have  seen  it  become  a mam- 
moth enterprise.  Why?  Mainly  because  of 
nationally  televised  games  continuously 
shown  to  the  public.  Back  when  they  used 
to  spend  a dollar  at  theatres,  today  they 
are  spending  fives  and  tens  for  bowling. 
We  must  become  aware  of  this  and  realize 
that  what  national  television  can  do  for 
others,  it  can  do  better  for  us  due  to  our 
natural  resources,  BIG  STARS  AND  TOP 
ENTERTAINMENT. 

Are  we  to  sit  and  watch  a presold  public 
crumble  our  empire?  Our  industry,  in  part, 
is  already  becoming  a stalemate.  People 
want  to  be  sold  on  a national  level.  Local 
advertising  no  longer  has  boxoffice  appeal. 
People  know  what  they  want  to  see  at  the 
theatres,  making  local  advertising  little 
more  than  a directory  as  to  where  the  pic- 
ture is  playing. 

If  the  big  producers  would  get  together 
and  work  out  a budget  for  a 60  or  90-min- 
ute  weekly  TV  show  at  a prime  hour  on  a 
national  hook-up,  an  informal  type  show 
with  a top  master  of  ceremonies,  similar 
to  the  Jack  Paar  Show,  utilizing  the  stars 
of  coming  attractions  as  guests  on  the 
show  and  the  use  of  trailers  (previews)  of 
coming  productions  set  up  in  a manner  to 
capture  the  viewers’  interest  (in  place  of 
the  regular  line  of  TV  commercials),  I be- 
lieve this  would  re-gear  the  wheels  of 
fortune  for  the  motion  picture  industry. 

Operators,  managers,  and  owners!  If 
this  idea  has  merit  to  you,  why  not  get  on 
the  bandwagon!  Drop  me  a line  on  your 
theatre’s  letterhead  stationery  and  I will 
endeavor  to  put  them  through  the  proper 
channels.  Let’s  put  motion  pictures  back 
as  the  Number  One  national  pastime. 

BOB  KLINGE 

Manager, 

Electric  Theatre, 

St.  Joseph,  Mo. 


Single  Disks  From  20th-Fox 

NEW  YORK — Twentieth  Century-Fox 
Record  Co.,  which  has  been  concentrating 
on  the  production  of  quality  LP  albums,  is 
going  after  the  teenagers  with  single  rec- 
ords. A new  department  will  be  established 
within  the  organization  to  handle  the 
production  and  promotion  of  the  single 
records  in  the  fall. 


BOXOFFICE  ::  August  31,  1961 


13 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


ALTIM0RE 

z 

o 

R 

o 

o 

—1 

< 

ti- 

ll. 

X 

o 

CD 

< 

o 

X 

1 NCI  N N ATI 

LEV  ELAND 

cc 

UJ 

> 

z 

UJ 

o 

cc 

\z 

NDIANAP0LIS  | 

ANSAS  CITY  | 

OS  ANGELES  | 

EM  P H IS 

ILWAUKEE 

INNEAP0LIS  | 

z 

UJ 

> 

< 

X 

§ 

EW  YORK 

< 

X 

< 

2 

a 

z 

3 

F— 

CC 

AN  FRANCISCO | 

UJ 

—1 

t 

3 

m 

CO 

CO 

o 

o 

o 

o 

Q 

— 

2 

2 

z 

Z 

o 

CL 

</) 

<✓> 

"I 


< 385 


||  All  Hands  on  Deck  (20th-Fox) 

95 

150 

125 

175 

110 

80 

125 

140 

180 

50 

100 

100 

175 

95 

no 

no 

125 

120 

il  All  in  a Night's  Work  (Para) 

150 

250 

250 

175 

110 

200 

150 

110 

175 

185 

225 

175 

145 

195 

150 

135 

180 

125 

171 

H Angry  Silence,  The  (Valiant-Vitalite) 

190 

85 

70 

80 

150 

100 

113 

||  Between  Time  and  Eternity  (U-I) 

165 

100 

100 

90 

100 

100 

109 

1 Big  Show,  The  (20th-Fox) 

95 

90 

80 

210 

80 

80 

100 

no 

50 

100 

100 

50 

80 

125 

90 

no 

97 

|[  Bimbo  the  Great  (WB) 

100 

105 

100 

100 

100 

70 

100 

85 

100 

96 

|l  Black  Sunday  (AIP) 

160 

125 

200 

125 

150 

150 

200 

125 

300 

65 

175 

161 

H Carthage  in  Flames  (Col) 

130 

125 

100 

135 

100 

118 

H'  Circle  of  Deception  (20th-Fox) 

175 

115 

100 

75 

80 

65 

115 

100 

140 

90 

145 

75 

150 

90 

108 

H Curse  of  the  Werewolf  (U-I) 

120 

105 

90 

100 

135 

200 

115 

100 

75 

116 

i||  Days  of  Thrills  & Laughter  (20th-Fox) 

120 

85 

100 

95 

100 

100 

90 

.175 

108 

§1  Fanny  (WB) 

220 

250 

140 

255 

250 

125 

150 

350 

200 

225 

150 

150 

205 

! Foxhole  in  Cairo  (Para) 

90 

100 

100 

100 

75 

100 

70 

85 

90 

90 

| General  della  Rovere  (Cont'l) 

125 

200 

130 

80 

150 

50 

90 

160 

195 

131 

P Gidget  Goes  Hawaiian  (Col) 

120 

130 

95 

100 

100 

120 

125 

270 

120 

130 

125 

85 

200 

132 

Green  Helmet,  The  (MGM) 

no 

100 

100 

100 

90 

90 

98 

Guns  of  Navarone,  The  (Col) 

300 

300 

350 

350 

200 

250 

291 

| Hand  in  Hand  (Col) 

120 

100 

100 

200 

175 

100 

85 

175 

132 

!i  Homicidal  (Col) 

110 

125 

150 

125 

180 

90 

200 

175 

175 

148 

§ La  Dolce  Vita  (Astor) 

22C 

450 

200 

300 

200 

274 

| Ladies  Man,  The  (Para) 

110 

125 

195 

95 

150 

115 

125 

150 

300 

175 

100 

130 

150 

147 

| Love  in  a Goldfish  Bowl  (Para) 

90 

85 

95 

80 

100 

90 

Morgan  the  Pirate  (MGM) 

130 

110 

115 

130 

85 

90 

120 

170 

no 

118 

| My  Dog,  Buddy  (Col) 

100 

95 

100 

65 

115 

100 

96 

Js  Naked  Edge,  The  (UA) 

175 

120 

250 

105 

195 

120 

193 

j On  the  Double  (Para) 

130 

260 

110 

170 

80 

100 

125 

80 

85 

175 

132 

| Parent  Trap,  The  (BV) 

140 

160 

175 

190 

200 

250 

225 

140 

200 

400 

450 

200 

200 

150 

145 

145 

150 

200 

207 

| Parrish  (WB) 

140 

175 

135 

95 

200 

130 

120 

225 

90 

200 

120 

300 

115 

165 

150 

100 

154 

Pleasure  of  His  Company,  The  (Para) 

120 

120 

160 

90 

100 

125 

200 

300 

210 

160 

125 

120 

175 

170 

155 

Raisin  in  the  Sun,  A (Col) 

140 

200 

125 

200 

90 

150 

70 

170 

160 

250 

100 

145 

195 

95 

125 

90 

144 

1 Ring  of  Fire  (MGM) 

90 

100 

no 

80 

90 

100 

95 

M Shadow  of  the  Cat,  The  (U-I) 

100 

90 

100 

100 

100 

100 

100 

75 

96 

1|  Snow  White  <S  3 Stooges  (20th-Fox) 

175 

100 

100 

95 

265 

90 

150 

90 

145 

100 

115 

130 

p Wild  in  the  Country  (20th-Fox) 

120 

130 

115 

165 

85 

100 

115 

100 

255 

80 

350 

150 

105 

135 

130 

125 

141 

1 White  Warrior.  The  (WB) 

150 

140 

90 

150 

180 

125 

95 

55 

100 

85 

85 

100 

100 

112  j 

H Warrior  Empress,  The  (Col) 

125 

80 

100 

90 

80 

100 

75 

93 

H Young  Savages,  The  (UA) 

120 

225 

100 

200 

85 

200 

150 

140 

100 

215 

135 

125 

100 

90 

90 

190 

100 

80 

136 

i wmmmmmmmwMmmmwmmmzm 

TOP  HITS 

OF 

THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Parent  Trap,  The  (BV) 

Kansas  City 400 

2.  Guns  of  Navarone,  The  (Col) 

Boston  300 

Baltimore  225 

3.  La  Dolce  Vita  (Astor) 

Los  Angeles 300 

Baltimore  220 

4.  Nikki,  Wild  Dog  of  the  North  (BV) 

Denver 300 

5.  Francis  of  Assisi  (20th-Fox) 

Chicago  250 

San  Francisco 200 


6.  Naked  Edge,  The  (UA) 

Kansas  City 250 

7.  Tammy  Tell  A/le  True  (U-l) 

Chicago  250 

8.  Parrish  (WB) 

Boston  225 

9.  Fanny  (WB) 

Baltimore  220 

10.  Raisin  in  the  Sun,  A (Col) 

Boston  200 


Heart  Hospital  Drive 
Under  Way  August  2 

MINNEAPOLIS — Plans  were  outlined 
Monday  (24)  at  the  20th-Fox  screening 
room  for  the  annual  theatre  collection 
drive  for  the  Variety  Heart  Hospital  here. 

Tom  Burke,  chief  barker  of  the  Variety 
Club  of  the  Northwest,  appointed  the  fol- 
lowing committee:  Mike  Adcock,  manager 
at  Warner  Bros.;  Byron  Shapiro,  Colum- 
bia; Carl  Olson,  United  Artists;  Bill  Wood, 
salesman  at  Columbia,  and  Jack  Kelvie  of 
Theatre  Associates. 

Attending  the  meeting  were  all  branch 
managers,  office  managers  and  sales  man- 
agers of  the  film  exchanges  here. 

The  drive  will  be  conducted  August  2- 
September  30  to  allow  ample  time  for  all 
theatres  in  the  area  to  be  contacted  and 
carry  through.  The  drive  committee  is 
sending  out  letters  to  all  theatres  in  the 
territory  explaining  the  campaign  and  ask- 
ing pledges  of  cooperation  in  the  drive. 
National  Screen  Service  is  handling  the 
trailers. 

The  Heart  Hospital  on  the  campus  of 
the  University  of  Minnesota  derives  a ma- 
jor share  of  its  support  from  the  Variety 
Club  and  theatre  collections. 


PfS  MO±N_ES 

Joyce  Brain  has  been  elected  as  delegate 
to  the  eighth  annual  WOMPI  inter- 
national convention,  which  will  be  held  in 
Charlotte,  N.  C.,  September  22-24.  Joyce 
was  elected  at  a dinner  and  business  meet- 
ing of  Des  Moines  WOMPI  at  Babe’s 
restaurant  Wednesday  (19) . Leone 
Matthews  presided  at  the  business  session. 


Funeral  in  Brooklyn 

MINNEAPOLIS  — Services  for  Paul 
Swater,  44,  former  manager  of  the  Cen- 
tury Cinerama  Theatre  here,  were  held  in 
Brooklyn  July  24.  Last  November  he  un- 
derwent surgery  here  for  lung  cancer,  and 
flew  to  New  Jersey  to  be  with  members  of 
his  family  during  his  convalescence.  He 
entered  Veterans  Hospital  in  Brooklyn  in 
May.  He  died  here  July  20.  Previous  to 
coming  to  Minneapolis,  Swater  had  man- 
aged theatres  in  Miami  Beach,  Buffalo, 
San  Francisco  and  New  York. 

Survivors  include  his  wife  Anastasia, 
now  a resident  of  Brooklyn. 


Robbery  at  Rugby,  N.D.,  Lyric 

RUGBY,  N.  D. — A safecracker,  probably 
with  a helper,  got  between  $600  and  $700 
from  a safe  in  the  Lyric  Theatre  here,  op- 
erated by  Otis  Egen.  The  small  safe  was 
removed  from  an  overhead  office  in  the 
theatre  and  taken  down  to  the  stage  where 
it  was  blown  open.  An  investigator  for  the 
North  Dakota  crime  bureau  called  the 
burglary  “a  very  smooth  job.” 


Wausau  Colby  Closed 

WAUSAU,  WIS.— When  the  Colby  The- 
atre closed  here  recently,  the  building  was 
leased  to  the  Fibre  Glass  Casket  Co.  for 
manufacturing  purposes.  The  theatre,  built 
in  1928,  had  been  operated  continuously 
since  under  five  different  managers. 


OMAHA 


Jack  Klingel,  city  manager  for  Cooper 
Foundation  Theatres,  launched  “South 
Seas  Adventure”  with  a special  showing  for 
the  press,  radio  and  television  at  the 
Omaha  Cooper  Theatre  and  received  over- 
whelming praise  for  the  new  Cinerama 
production  which  followed  a 22-week  run 
of  “This  Is  Cinerama.”  A comment  from 
one  young  woman  to  Mike  Gaughan, 
Cooper  manager,  on  the  Hawaiian  scenes 
was  that  “it  makes  me  homesick,  I felt 
like  I was  really  back  there”  (at  her  for- 
mer home).  Many  of  the  comments  were 
about  the  excellent  technical  reproduction 
and  the  musical  score.  Jack,  Mike  and 
assistant  Dick  Smith  worked  up  an  exotic 
window  on  the  street  with  a backdrop  of 
a tropical  scene.  In  the  foreground  were 
rocks  and  a beautiful  display  of  tropical 
flowers.  Smith  spent  one  evening  pick- 
ing up  rocks  along  the  Missouri  and  Elk- 
horn  Rivers  for  the  setting. 

Klingel’s  experiences  were  not  all  so 
pleasant.  While  on  a checking  visit  to  the 
suburban  Dundee  Theatre,  he  went  to  the 
basement  to  examine  the  cooling  system. 
He  flipped  a switch  on  one  of  the  two 
compressors  and  the  head  flew  off  the  ma- 
chine. Chunks  of  metal  missed  his  body 
by  inches  and  some  small  pieces  of  plaster 
fell  from  the  ceiling.  The  room  immediately 
filled  with  the  gas  used  as  a coolant  and 
got  in  Klingel’s  eyes  but  he  was  able  to 
make  it  to  the  door  and  close  it  as  he  went 


out.  Some  of  the  odor  got  into  the  audi- 
torium, so  he  asked  patrons  to  step  out- 
side. A check  with  a refrigeration  company 
indicated  the  gas  was  not  harmful  and  the 
patrons,  who  were  offered  “rain  checks” 
if  they  wished  them,  all  returned  to  see 
the  rest  of  “Spartacus.” 

Cal  Bard,  formerly  a salesman  with 
United  Artists,  is  now  associated  with  Al- 
lied Artists  covering  the  Iowa-Nebraska- 
Southern  South  Dakota  territory  . . . Pat 
Halloran,  manager  of  the  Buena  Vista  of- 
fice, and  his  family  vacationed  in  Colorado 
. . . Edith  Renfro  of  Theatre  Booking  Ser- 
vice paid  another  visit  to  the  Row.  She 
is  showing  good  progress  after  an  eye  op- 
eration . . . Don  Shane,  Tri-States  city 
manager,  is  continuing  to  help  out  in  Kan- 
sas City  during  the  illness  of  the  manager 
there,  making  a trip  down  each  week. 

Carl  Reese,  Universal-International  city 
manager,  was  broken  up  last  week  over  the 
death  of  “Lumpy,”  pet  dachshund  who  had 
become  one  of  the  family.  Lumpy  was 
Carl’s  shadow  and  was  “smarter  than  any 
dog  you  ever  saw.”  He  succumbed  to  a 
muscular  ailment  . . . Visitors  on  the  Row 
included  A1  Haals,  Harlan;  Clarence  Fras- 
ier, Havelock;  Phil  Lannon,  West  Point, 
and  Frank  Good,  Red  Oak. 


Joseph  E.  Levine  has  acquired  “No  Love 
for  Johnnie”  from  the  Rank  Organization 
for  his  Embassy  Pictures. 


LEE  ARTOE  DeLUXE  SPEAKERS 


1.47 

MAGNET 


EACH 


4” 

SPEAKER 


• Theft  Proof  Screws.  Tamperproof — Theftproot 

• Aluminum  Grid  to  Protect  Cones — Punctureproof 

• Weatherproof  Cones,  Gaskets  and  Dust  Caps 

• Taper  Tab  Contact  Connectors — plug  in  terminals 

(Eliminate  Solder  Connections) 


• High  Grade  Wire  Wound  Volume  Control  With  On-Off  Switch 

• Aluminum  voice  coil  forms  for  true  tone  reproduction. 

• Light  weight — only  2'/j  lbs-  73U"  L-,  47/a"  W.,  D. 

• Strong — Attractive,  cast  aluminum  cabinet  with  hanger. 

• Deluxe,  precision  wire  wound  voice  coil. 

• Recessed  volume  control  with  colored  plastic  quality 
knob. 

• Designed  lor  easy  access  for  repair — two  piece  case. 

• Durable  51/2'  weatherproof  underwriter  approved  cable. 

• Enclosed  volume  control,  clean,  trouble-free  operation. 

• Specially  designed  louvres  that  effectively  deflect  rain 
yet  permit  maximum  transmission  of  unmuffled  sound. 

• Cones  vulcanized  to  housing  to  withstand  all  vibrations 
and  prevents  fluttering  and  distortion  of  sound. 

• Built  under  rigid  construction,  inspection  and  quality 
controls.  Built  to  engineered  perfection  not  price. 

• Cones  and  spiders  permanently  fixed  into  place  with 
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BOXOFFICE  ::  July  31,  1961 


NC-1 


What's  Wrong  With  the  Movies?  Not 
One  Thing,  at  Least,  Not  in  Omaha 


OMAHA — There  is  nothing  wrong  with 
the  movies,  or  to  put  it  positively,  there 
is  everything  good  about  them,  judging 
from  last  week's  grosses  in  Omaha.  Every 
first-run  theatre  reported  fat  receipts — 
and  they  were  piled  up  during  wonderful 
weather  which  was  ideal  for  picnics,  base- 
ball, water  skiing  and  what  have  you.  The 
Cooper  Theatre  closed  out  a 22-week  run 
of  “This  Is  Cinerama”  with  a 225  per 
cent  mark  for  the  finale.  City  Manager 
Jack  Klingel  said  he  had  several  sellout 
performances.  The  Admiral  had  a well- 
above-average  fourth  week  with  “Exodus,” 
the  State  tripled  average  business  with 
“The  Parent  Trap”  and  “Homicidal”  at 
the  Omaha  and  the  “The  Pleasure  of  His 
Company”  at  the  Orpheum  had  lines 
stringing  from  the  boxoffice  on  several  oc- 


casions. 

(Average  Is  1 00) 

Admiral — Exodus  (UA),  4th  wk 250 

Cooper — This  Is  Cinerama  (Cinerama),  22nd  wk.  225 

Dundee — Spartacus  (U-l),  8th  wk 125 

Omaha — Homicidal  (Col)  125 

Orpheum. — The  Pleasure  of  His  Company 


a screen  game, 
HOLLYWOOD  takes  top 
honors.  As  a box-office  at- 
traction, it  is  without  equal.  It  has 
been  a favorite  with  theatre  goers  for 
over  15  years.  Write  today  for  complete  de- 
tails. Be  sure  to  give  seating  or  car  capacity. 
* HOLLYWOOD  AMUSEMENT  CO.  ... 
3750  Oakton  St.  * Skokie,  Illinois 


(Para)  135 

State — The  Parent  Trap  (BV)  300 


'Master  of  World'  and  ’FannY' 

200  in  Downtown  Milwaukee 

MILWAUKEE — The  Warner  and  Wis- 
consin scored  effectively  with  the  openings 
of  “Fanny”  and  “Master  of  the  World,”  re- 
spectively, while  Cinerama  continued  to  be 
a big  draw  at  the  Palace.  The  Times  was 
packing  ’em  in  with  “A  Raisin  in  the  Sun” 
in  a third  week.  An  interesting  contrast 
appeared  in  the  grosses  of  “The  League  of 
Gentlemen”  playing  at  the  Downer  and 
Varsity.  The  Downer  figure  was  200,  while 
the  Varsity  showed  90!  This  would  seem  to 
prove  that  a recognized  art  theatre  < Dow- 
ner) can  maintain  the  pace,  whereas  a test 
run  on  the  film  at  the  Varsity  showed  the 
need  for  more  time  and  “seasoning.” 


Downer — The  League  of  Gentlemen  (Kingsley)  200 
Palace — Seven  Wonders  of  the  World 

(Cinerama),  13th  wk 250 

Riverside — The  Parent  Trap  (BV),  3rd  wk 125 

Strand — Exodus  (UA),  16th  wk 200 

Times — A Raisin  in  the  Sun  (Col),  3rd  wk 250 

Towne — The  Pleasure  of  His  Company  (Para), 

2nd  wk 100 

Uptown— Two  Loves  (MGM),  2nd  run 135 

Varsity — The  League  of  Gentlemen  (Kingsley).  ...  90 

Warner — -Fanny  (WB)  200 

Wisconsin — Master  of  the  World  (AIP)  200 


'Naked  Edge'  Is  Tops 
In  Better  Mill  City 

MINNEAPOLIS— “The  Naked  Edge”  at 
the  Lyric  Theatre  set  the  pace  for  the  new 
offerings  with  a rating  of  210  per  cent.  It 
was  followed  closely  by  “Gidget  Goes 
Hawaiian”  at  the  Gopher  with  a rating  of 
2C0  per  cent.  Among  the  holdovers  the  best 


P/ease 

SGtiCf  Me 

□ 2 years  for  $5  □ 1 year  for  $3 

□ Remittance  Enclosed  □ Send  Invoice 

THEATRE 

STREET  ADDRESS 

TOWN ZONE STATE 

NAME POSITION 

THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 


1 


J 


showing  was  made  by  “Parrish”  in  its 
fourth  week  at  the  Uptown  Theatre  with 
150  per  cent. 


Avalon — The  Fast  Set  (SR);  3 Murderesses 

(20th-Fox),  3rd  wk 125 

Century — Windjammer  (Cinemiracle),  6th  wk.  140 

Gopher — Gidget  Goes  Hawaiian  (Col)  200 

Lyric — The  Naked  Edge  (UA)  210 

Mann — Fanny  (WB),  4th  wk 100 

Orpheum — Tammy  Tell  Me  True  (U-l)  110 

St.  Louis  Park — Saturday  Night  and  Sunday 

Morning  (Cont'l),  4th  wk 85 

State — The  Parent  Trap  (BV),  4th  wk 100 

Suburban  World — A French  Mistress  (F-A-W)..  90 

Uptown — Parrish  (WB),  4th  wk 150 

World — Carry  On,  Constable  (Governor) 100 


LINCOLN 

A recent  visitor  here  was  Sandy  Dennis, 
who  will  be  seen  in  “Splendor  in  the 
Grass,”  scheduled  for  October  release  by 
Warner  Bros.  Sandy,  a hometown  girl,  is 
the  daughter  of  Mr.  and  Mrs.  Jack  Den- 
nis. She  is  back  in  New  York  now  rehears- 
ing in  “The  Complacent  Lover,”  a play 
dated  for  a fall  opening.  It  was  in  1956 
that  Miss  Dennis  made  her  local  debut  in 
the  Lincoln  Community  Playhouse’s  “The 
Rainmaker.”  She  was  active  in  dramatics 
at  Nebraska  Wesleyan  University  where 
she  studied  until  going  to  New  York  City  to 
continue  her  career. 

Some  Lincolnites  in  New  York  City  were 
Irwin  Dubinsky  and  his  family,  who  com- 
bined business  with  pleasure.  They  motored 
east,  with  Dubinsky  returning  by  plane  . . . 
Mrs.  Ted  Grant,  wife  of  the  Starview 
Drive-In  manager,  has  returned  home  after 
spending  most  of  the  summer  in  St.  Paul 
with  her  mother,  Mrs.  John  Ganzer.  Mrs. 
Ganzer  died  June  27  and  burial  was  in  St. 
Paul. 

“The  Alamo,”  ending  its  week  run  July 
26,  gave  the  84th  and  O Drive-In  its  best 
summer  crowds  of  1961,  Manager  Dan 
Flanagan  reported.  Succeeding  it  was 
“Young  Savages,”  to  be  followed  by  “The 
Laaies  Man”  and  “One-Eyed  Jacks.”  Be- 
fore “The  Alamo”  opened,  Dan  and  his 
family  had  company  for  a long  weekend 
— their  Navy  son  Dan  jr.,  home  on  leave 
before  his  ship,  the  Dalgren,  left  Phila- 
delphia on  sea  duty  near  Cuba. 

Local  286,  United  Rubber  Workers,  used 
the  Joyo  Theatre  in  nearby  Havelock  as 
their  meeting  place  July  20  when  confer- 
ring over  their  differences  with  the  Good- 
year Lincoln  plant  management.  Around 
600  union  members  are  on  strike. 

Cooper  Foundation’s  Stuart  Theatre 
again  will  be  the  setting  next  season  for 
Lincoln’s  Symphony  concert  series  and 
the  Lincoln  Broadway  League’s  plays.  The 
latter  has  lined  up  “Advise  and  Consent” 
for  March  7,  preceded  by  “Music  Man” 
December  6;  two  January  9 classics,  “Mary 
Stuart”  with  Eva  LeGallienne;  “Elizabeth 
the  Queen”  starring  Faye  Emerson,  and 
“Thurber  Carnival”  with  Imogene  Coca 
and  King  Donovan  January  30.  Lincoln 
Broadway  League  is  sponsored  by  the  Jun- 
ior Woman’s  Club. 

Starview  Drive-In  Manager  Ted  Grant 
still  is  smiling  over  the  crowds  for  the  two- 
week  “Ben-Hur”  run.  The  follow-up  one- 
week  run  of  “Swiss  Family  Robinson” 
drew  this  comment  from  Mrs.  G.:  “I  think 
most  every  child  in  Lincoln  was  out  here 
Saturday  night.”  The  July  26  opening  of 
“David  and  Goliath”  at  the  Starview 
brought  this  one  to  Lincoln  moviegoers  for 
the  first  time. 


NC-2 


BOXOFFICE  ::  July  31,  1961 


A MIRACLE 
OF  MODERN 
SCIENCE... 


all-transistor 

sound 

systems . . . with  the  new  dimension! 


Only  1 7"  for  a complete  theatre  sound  system • 


with  DC  exciter  lamp  supply. 


* Entirely  eliminates  vacuum  tubes,  transform- 
ers, heavy  condensers,  preamps,  photocells,  etc. 

* Fewer,  simpler,  long-lasting  components.  In- 
credibly greater  reliability.  Minimal  main- 
tenance. 

* Power  losses  reduced  to  a minimum. 

* Lower  installation  costs. 


* Improved  audio  quality  — remarkable  sound 
definition. 

* No  more  racks  of  equipment.  Big  savings  in 
weight  and  space  requirements. 

* Electronic  Switching — no  complex  mechanical 
switches,  no  relays. 

See  your  Century  dealer  or  write  . . . 


\ CENTURY  PROJECTOR  CORPORATION 

^ New  York  19,  N.  Y. 


SOLD  BY 


Quality  Theatre  Supply  Co. 


Des  Moines  Theatre  Supply  Co. 


1515  Davenport  St. 
Omaha,  Nebraska 


1121  High  St. 

Des  Moines  9,  lowo 


Minneapolis  Theatre  Supply  Co. 


75  Glenvrood  Are. 
Minneapolis  2,  Minnesota 


BOXOFFICE  ::  July  31,  1961 


NC-3 


MINNEAPOLIS 


gpartacus”  will  open  at  the  St.  Louis 
Park  Friday  (4)  in  its  first  suburban 
run.  It  played  first-run  at  the  Mann  The- 
atre . . . Cliff  Knoll,  manager  of  the  State 
at  Sioux  Falls.  S.  D..  caught  some  big  ones 
while  on  a fishing  trip  at  Alexandria  . . . 
Tim  Evans,  operator  of  the  Evans  Theatre 
at  Anamosa,  Iowa,  stopped  on  the  Row 
on  his  way  back  from  a vacation  in  north- 
ern Minnesota  and  across  the  border. 


Irving  Tomback  MGM  publicist  from 
Chicago,  conferred  with  Ted  Mann  on  the 
opening  of  ‘‘King  of  Kings”  at  the  Acad- 
emy Theatre  November  8 . . . F.  A. 

"Bud”  Wiggins,  manager  of  the  Lyric,  va- 
cationed in  Duluth  . . . John  Vallin,  United 
Artists  auditor,  was  in  . . . Marilyn  Leiser, 
bookkeeper  at  National  Screen  Service, 
vacationed  at  a lake  near  Melrose. 


Outstate  exhibitors  and  managers  on 
the  Row:  Roy  Rasmussen,  Perham;  Gabe 
Deluhery,  Waconia;  Ray  Mullins,  Cam- 
bridge: Joyce  and  Bob  Alexander,  Braham; 
Ernie  Schweigerdt,  Miller,  S.  D.;  Boyd 
Huffle,  DeSmet,  S.  D.;  Ward  Nichols,  man- 
ager of  Gilles  Theatre  and  Valley  Drive- 
In  at  Wahpeton,  N.  D„  and  the  Ridge  in 
Breckenridge,  and  George  Becker,  man- 
ager of  the  Family  Drive-In,  Faribault. 

Dave  Gold,  20th-Fox  branch  manager  in 
Des  Moines,  was  in  calling  on  Don  Smith, 
general  manager  of  the  Pioneer  circuit, 
which  operates  in  Iowa  . . . Marion  De 
Vecchi,  coproducer  of  “La  Dolce  Vita” 


which  opened  at  the  Academy,  was  in  with 
publicist  Bill  Doll  . . . Chet  Herringer,  op- 
erator of  the  100  Twin  Drive-In,  gave  away 
100  racing  turtles  during  the  Minneapolis 
Aquatennial  to  theatre  patrons.  The  stunt 
tied  in  with  the  Aquatennial’s  turtle  race 
at  Lake  Calhoun.  Herringer  also  donated 
eight  big  trophies  for  the  race. 

A/2c  Michael  J.  Larkin,  son  of  Bernie 
Larkin,  operator  of  the  Madelia  Theatre  at 
Madelia,  recently  was  chosen  Airman  of 
the  Month  by  the  25th  aircraft  control 
and  warning  squadron  at  Kamloops,  B.  C., 
and  also  was  chosen  Outstanding  Airman 
of  the  Month  by  the  25th  air  division,  U.  S. 
Air  Force.  Airman  Larkin  is  the  first  one 
to  receive  this  double  honor  in  the  same 
month  in  the  history  of  the  25th  air  di- 
vision. The  Hanska  Herald  published  in 
Hanska,  about  12  miles  from  Medelia, 
praised  the  operation  of  the  Madelia  The- 
atre in  a recent  story. 

Julius  Segal,  who  participated  in  the 
founding  of  the  Curtiss  Candy  Co.  in  Chi- 
cago about  45  years  ago,  retired  as  the 
firm’s  district  manager  in  Minneapolis  re- 
cently . . . Harold  Field,  operator  of  the  St. 
Louis  Park  and  Uptown  theatres,  man- 
aged to  get  around  advertising  restrictions 
of  the  Minneapolis  newspapers,  by  re- 
printing reviews  of  “Parrish”  and  “Satur- 
day Night  and  Sunday  Morning”  by  Will 
Jones,  Tribune  columnist,  and  making 
comments  at  the  side  of  the  ad. 


Joseph  E.  Levine  has  completed  arrange- 
ments with  Carlo  Ponti  to  co-produce 
“Boccaccio.” 


“AN 

ARRESTING 

STORY 

FROM 

BEGINNING 
TO  END... 
DELICATELY 
HANDLED.” 

—ELEANOR  ROOSEVELT 


ATLANTIS 

FILMS 

Release 


1674  Broadway 
New  York  19,  N.Y. 
JUdson  2-8060 


‘Only  a Negro 
can  make  another 
Negro  happy. . 
in  love!” 


‘A  normal  white 
woman  couldn’t 
get 

involved !” 


VITA*  JOHNSON -MULLER 


with  William  Demby  • Pamela  Winter  - Giovanna  Mazzotti 


An  ATLANTIS  FILMS.  INC.  Release 

Directed  by  Camillo  Mastrocmque 
Screenplay  by  Edoardo  Anton  and 
C.  Mastrocmque 

Story  by  Anna  Vita  - A Giaguaro  Film 


MILWAUKEE 

^ore  than  1,100  agents  gathered  at  the 
Riverside  Theatre  Monday  through 
Wednesday  (24-26)  for  the  annual  conven- 
tion held  there  by  the  Northwestern  Mu- 
tual Life  Insurance  Co.  Northwestern, 
which  has  been  holding  its  annual  meet- 
ings here  since  1876,  used  theatres  fre- 
quently. 

Ralph  Evinrude,  chairman  of  Outboard 
Marine  Corp.,  and  his  wife,  former  stage 
and  screen  star  Frances  Langford,  who  re- 
side here,  have  formed  an  investment  and 
development  corporation  with  Charles 
Wick,  Los  Angeles,  according  to  an  an- 
nouncement. Chanford  Enterprises  is  en- 
gaged in  three  projects  in  California  at  a 
total  cost  of  more  than  10  million  dollars. 
The  projects  are  mobile  home  develop- 
ments, convalescent  hospitals,  and  a mo- 
tion picture,  “Snow  White  and  the  Three 
Stooges.”  Wick  is  the  operating  head  of 
the  new  firm.  The  report  has  it  that  the 
firm  is  making  overtures  relative  to  ac- 
quiring the  Hollywood  Reporter,  a trade- 
paper. 

Rob  Gross,  Bluemound  Drive-In,  says 
he’s  going  to  look  into  this  "fender-slap- 
ping” business.  According  to  Sentinel 
amusement  editor  Buck  Herzog,  a chap 
wrote  the  producer  of  TV’s  What’s  My 
Line,  asking  to  be  on  the  show.  He  said 
he  was  a “fender  slapper”  at  a Texas 
drive-in.  He  explains  that  he  walks  among 
the  cars,  and  when  no  heads  are  showing, 
he  slaps  the  fenders  to  rouse  the  occupants. 


Tent  5 Membership 
Goes  Up  30  Per  Cent 

DETROIT- — Detroit  Variety  Tent  5 has 
increased  its  membership  over  30  per  cent 
since  January  1,  with  an  especial  increase 
among  younger  members,  according  to  an- 
nouncement by  Arthur  Herzog  jr.,  press 
guy. 

Variety  now  has  over  $40,000  in  the 
Variety  Club  growth  and  development 
center  fund,  with  $4,000  just  added  from 
proceeds  of  the  recent  golf  outing,  while 
the  general  treasury  of  the  tent  has  over 
$2,000— more  than  enough  to  carry  the 
tent  through  the  balance  of  the  year. 

Special  promotion  of  the  event  was  made 
possible,  Herzog  said,  through  the  cooper- 
ation of  a number  of  exhibitors  who  used 
their  own  theatres  as  a means  of  increasing 
club  revenue,  under  the  leadership  of  Irv- 
ing and  Adolph  Goldberg,  Bill  Wetsman, 
and  Alden  Smith. 

The  next  activity  of  the  tent  is  a planned 
lake  and  river  cruise  to  be  held  probably 
in  August. 


October  Openings  Planned 
For  'Bridge  to  the  Sun' 

LOS  ANGELES— Release  of  MGM’s 
“Bridge  to  the  Sun”  has  been  set  in 
October,  with  plans  for  three  simultaneous 
world  premieres  in  Washington,  Tokyo,  and 
San  Francisco. 

The  decision  to  hold  the  premieres  in 
October  was  to  have  the  dates  coincide 
with  the  Washington  diplomatic  season,  so 
that  top  government  personnel  and  em- 
bassies might  attend  the  picture  which 
deals  with  an  American  woman  married  to 
a Japanese  diplomat. 


NC-4 


BOXOFFICE  ::  July  31,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHARI 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


BETTER  BOOKING  AND  B U S I N E S S - B U I L D I N G 


Money  Tree  and  Charity  Poll 
Right  Mixture  (or  Boxoffice 


Shown  here  is  the  $10,000  money 
tree  displayed  at  the  Community 
Theatre.  Five  policemen  guarded 
it  during  the  three  hours  it  was  at 
the  theatre  on  opening  night.  Trees 
with  lesser  amounts  were  at  the 
sponsoring  bank  and  seven 
branches. 


Put  two  basic  ingredients  together, 
neither  spectacular  in  themselves,  and  you 
sometimes  have  an  explosive  mixture,  like 
gunpowder  which  can  work  wonders. 

It’s  the  same  with  ideas.  Showmanship, 
too. 

Harry  A.  Wiener,  manager  at  that  time 
of  the  Community  Theatre  in  Morristown, 
N.  J.,  got  a bank  to  go  in  for  a “money 
tree”  display,  a common  promotion,  sug- 
gested in  the  pressbook,  then  added  a 
“Vote  for  your  favorite  Charity”  poll  (for 
$100),  and  he  had  a combination  that  fired 
the  boxoffice  in  midwinter,  and  won  for 
him  the  Manager  of  the  Month  award  from 
Walter  Reade  Theatres. 

Wiener  recently  was  promoted  to  Reade 
city  manager  at  Asbury  Park,  N.J.,  obvious- 
ly due  to  the  merit  he  displayed  as  a show- 
man. 

WON  $100  PRIZE,  TOO 

Wiener’s  prize-winning  campaign  was 
carried  out  on  a January  booking  of  “The 
Grass  Is  Greener.”  In  addition  to  the 
Reade  award,  it  won  $100  from  Universal. 

In  planning  his  campaign,  Wiener,  of 
course,  had  the  Treasure  Tree  idea.  He 
asked  why  not  have  a real  money  tree  on 
display,  which  would  be  a natural  tiein  for 
a bank.  He  made  an  appointment  with 
the  president  of  the  Trust  Company  of 
Morris  County,  and  submitted  his  complete 
plan,  which  called  for  the  bank  to  place 
the  money  tree  in  the  Community  lobby 
on  the  night  before  opening,  having  a 
total  of  $10,000  hanging  from  its  branches. 
Wiener  had  reasoned  that  the  tree  alone, 
even  with  the  unusual  amount  of  money 
on  it,  could  not  in  itself  carry  an  advertis- 
ing message  more  than  a day  or  two  at 
most.  Something  more  was  needed  to 
spread  the  initial  impact.  The  “something 
more,”  as  worked  out  by  showman  Wiener, 
called  for  a participation  by  the  viewing 
public  and  spread  out  over  several  weeks. 

His  idea  was  to  put  up  $100  or  so  and  ask 
the  viewers  of  the  money  tree  to  vote  for 
their  favorite  charity,  the  organization 
receiving  the  most  votes  to  receive  the 
$100. 

The  bank  president  at  first  thought 
Wiener’s  plan  was  a little  far-fetched,  but 
Wiener  stressed  the  tremendous  amount 
of  publicity  possible,  and  the  banker  agreed 
to  take  the  plan  to  his  publicity  director. 


The  next  day,  Wiener  received  a telephone 
call  of  acceptance. 

The  bank  was  to  pay  Lloyd’s  of  London 
$200  for  insurance  coverage  during  the 
three  hours  the  tree  was  on  display.  Lloyd’s 
also  required  a four-foot  guard  rail  around 
the  tree,  and  four  policemen  to  protect  it. 
The  bank  also  agreed  to  put  up  the  $100 
for  donation  to  a charity,  the  theatre  to 
furnish  all  the  signs  and  ballots. 

ENTHUSIASM  GROWS 

The  plan  grew,  also  the  bank’s  enthusi- 
asm. Eventually  a $10,000  money  tree  was 
set  up  at  the  main  bank,  and  trees  with 
lesser  amounts  at  its  branches — two  in 
Morristown,  one  each  in  Madison,  Chester, 
Danville,  Morris  Plains  and  Florham  Park. 

The  bank  further  agreed  to  publicize 
the  money  tree,  the  charity  vote  and  the 
film  for  three  weeks  on  its  noon  newscast 
over  the  local  radio  station. 

Naturally,  the  Community  manager  kept 
the  newspapers  well  informed  and  received 
many  fine  news  stories  and  pictures.  For 
example,  the  local  police  chief  informed 
Wiener  that  he  wanted  more  police  pro- 
tection (making  five)  while  the  tree  was 
in  the  lobby,  which  Wiener  was  quick  to 
agree  to.  This  netted  another  news  story. 

A crippling  blizzard  forced  postpone- 
ment of  the  $10,000  tree  display  from 
Wednesday  night  to  the  next  (opening) 
night — from  7 to  10  o’clock. 

“Although  the  roads  and  streets  were 


barely  open,  and  the  temperature  hovered 
at  12  above,  more  than  500  spectators 
showed  up  at  the  Community  Theatre,” 
Wiener  reports. 

During  the  run  a money  tree  with  lesser 
amount  was  displayed  on  the  mezzanine 
floor  (a  $100  bill  and  100  dollar  bills), 
where  patrons  voted  for  their  favorite 
charity. 

The  bank  also  put  up  $50  in  new  pennies 
for  an  envelope  giveaway.  Two  pennies 
and  a little  grass  seed  were  placed  in 
transparent  plastic  envelopes  along  with 
paper  slips  bearing  this  copy  on  one  side: 
“Plant  this  grass  seed  and  watch  it  grow 
. . . Save  these  new  pennies  and  watch 
your  savings  grow  at  the  Trust  Company 
of  Morris  County.” 

On  the  reverse  side  was  “The  Grass 
Is  Greener”  title,  cast  and  playdate  copy. 

The  envelopes  were  distributed  to  all 
viewers  of  the  tree  at  the  theatre.  The 
balance  was  passed  out  by  Wiener  and 
usher  to  persons  on  the  street  attending 
the  Morristown  Sales  Days. 

The  green  diecut  treasure  trees  arranged 
for  by  U-I  were  passed  out  with  the  enve- 
lopes. 

The  Trust  Company  had  signs  with  all 
its  displays  asking  bank  customers  to  “Vote 
for  Your  Favorite  Charity  . . . The  Trust 
Company  of  Morris  County  in  cooperation 
with  the  Community  Theatre  will  award 
$100  to  the  organization  receiving  the 
(Continued  on  next  page) 


BOXOFFICE  Showmandiser  ::  July  31,  1961 


— 121 


1 


"right  and  Fun  in  Gags  for  Homicidal'  Run 


A staff  member  of  the  Palms  Theatre  in  Detroit  was 
dressed  up  in  yellow — even  his  hair  had  a yellow 
tint  (wig) — for  a street  ballyhoo  for  "Homicidal." 
Copy  on  the  hand  reads,  "There's  Only  One  Reason 
Why  I Won't  See  'Homicidal'  at  the  Palms  Theatre 
. . . I'M  YELLOW  CLEAR  THROUGH!" 


A "Coward's  Corner"  set  up  in  the  lobby  of  the 
Fine  Arts  Theatre  in  Denton,  Tex.,  prior  and  during 
"Homicidal."  The  pressbook  idea  helped  give  the 
film  a successful  boxoffice  go.  Another  "corner" 
was  set  up  out  in  front  of  the  theatre  by  Manager 
Geneva  Wood. 


Two  “Coward’s  Corners,”  a blonde  (man- 
ikin) bleeding  from  a stab  wound  and  a 
live  “nurse”  with  aspirin  and  smelling  salts 
provided  at-the-theatre  punch  for  “Homi- 
cidal” at  the  Fine  Arts  Theatre  in  Denton, 
Tex. 

The  pressbook  “Coward’s  Certificates,” 
which  present  a money-back  guarantee  to 
patrons  of  the  chiller,  were  passed  out  at 
one  of  the  “Coward’s  Corners”  set  up  out 
front  11  days  in  advance  by  Geneva  Wood, 
manager.  A speaker  behind  the  corner 
played  the  recording  of  screams,  a dis- 
tributor accessory,  in  loud  volume  and 
aroused  people  walking  by. 

A blonde  manikin  borrowed  from  a local 
store  was  placed  on  a bed  just  inside  the 
lobby.  She  wore  a black  slip  and  was 
covered  with  a bloody  sheet.  A butcher 
knife  protruded  from  her  stomach.  A yel- 
low light  spotted  the  blood-curdling  scene, 


which  was  up  six  days  prior  and  current. 

On  opening  day,  Manager  Wood  had 
a “nurse”  on  duty  all  day  with  aspirin  and 
smelling  salts,  advising  patrons  she  was 
there  in  case  anyone  fainted.  A drama  stu- 
dent from  the  local  university  was  em- 
ployed to  “faint”  occasionally  in  front  after 
emerging  from  the  show. 

The  “nurse”  was  used  again  on  the 
Saturday  after  opening.  This  time  she 
also  walked  around  the  square  with  proper 
film  credits  on  her  cap.  During  the  film’s 
"fright  break”  gimmick  she  walked 
through  the  auditorium  advising  that  she 
had  aspirin  and  smelling  salts  for  the  “lily- 
livered  and  faint-hearted.”  During  the 
busiest  part  of  the  afternoon,  a “planted” 
girl  screamed  and  fainted,  and  was  carried 
out  by  an  usher  and  assistant  manager  to 
be  revived  by  the  nurse.  The  audience  re- 
action was  terrific. 


Time  Races  by  Chariots  Promote  'Ben-Hur' 


Wide  newspaper,  radio  and  word-of- 
mouth  coverage  was  given  to  “Ben-Hur” 
in  its  engagement  at  four  Kansas  City 
drive-ins — the  Lakeside,  Leawood,  Hillcrest 
and  63rd  Street — as  the  result  of  a chariot 
race  promotion  held  at  each  of  the 
theatres. 

The  race,  held  inside  the  drive-ins,  was 
a one-chariot  affair  with  the  driver  trying 
to  beat  his  own  time.  The  charioteer  and 
an  assistant  wore  “Ben-Hur”  costumes 
complete  with  armor  and  plumed  helmets, 
with  the  assistant  “role”  played  by  a radio 
station  disk  jockey. 

This  stunt,  used  on  four  successive  days, 
was  duplicated  in  drive-ins  in  the  Denver 
and  Colorado  Springs  areas,  MGM  field 
representatives  report. 

In  Beckley,  W.  Va.,  the  manager  of  the 
Lyric  Theatre  staged  a “Bible  Knowledge” 
quiz  over  the  local  radio  station.  Also 
there,  in  a co-operative  deal  with  the  local 
milk  company,  “Ben-Hur”  heralds  were 


distributed  by  the  route  drivers. 

In  Huntington,  W.  Va.,  a huge  “Ben- 
Hur”  cake  was  placed  on  display  in  front 
of  the  Orpheum  Theatre,  and  every  patron 
seeing  “Ben-Hur”  for  the  second  time  was 
invited  to  share  the  cake.  The  manage- 
ment reported  many  repeaters,  and  the 
size  of  the  cake  diminished  rapidly. 

For  the  engagement  at  the  Cambridge 
Cruise-In  in  Cambridge,  Ohio,  a special 
“Ben-Hur”  display  was  set  up  in  a promi- 
nent downtown  store  window,  with  a giant 
standee  surrounded  by  reproductions  of  the 
Ben  Stahl  paintings  of  scenes  from  “Ben- 
Hur,”  Roman  togas  and  props,  a feature 
which  proved  so  successful  as  an  attention- 
getter  that  it  was  duplicated  in  the  Co- 
lumbus, Ohio,  area. 

In  Owensboro,  Ky.,  the  Cardinal  Drive- 
In  put  a special  “Ben-Hur”  bus  at  the  dis- 
posal of  a group  of  teaching  nuns  who  at- 
tended a performance,  a gesture  which  was 
given  appreciative  notice  by  press  and  radio. 


Money  Tree  . . . 

(Continued  from  preceding  page) 
most  votes  . . . “The  Grass  Is  Greener’ 
Treasurer  Tree.” 

Other  signs  plugged  the  bank  services. 
Similar  signs  also  were  up  at  the  theatre 
for  three  weeks. 

Had  an  artificial  flower  garden  made  up 
using  our  white  picket  fence  around  it  “ 
in  the  enclosure  in  front  of  the  theatre 
where  the  real  garden  is  in  summer.  Twelve 
circular  signs  (about  24-inch  diameter) 
gave  the  title  of  the  picture,  play  dates 
and  stars.  The  green  grass  in  the  garden 
was  obtained  from  a local  mortician.  The 
day  after  the  blizzard  the  local  radio 
station  picked  this  up  as  a news  item, 
stating:  “Flowers  in  January  at  the  Com- 
munity Theatre.”  For  the  opening  of  the 
picture,  we  secured  another  large  grass 


HOW  WOULD  YOU  LIKE  TO  MAKE  IT 
POSSIBLE  TO  GIVE  YOUR  FAVORITE 
ORGANIZATION  $100. 

AND  HERE’S  HOW... 

VOTE  FOR  YOUR  FAVORITE  ORGANIZATION 
THE  ONE  WHO  RECEIVES  THE  MOST  VOTES 
WILL  BE  AWARDED  $100.  IN  CASH 
FROM  THE  TRUST  COMPANY 
OF  MORRIS  COUNTY 
IN  CONJUNCTION  WITH  THE 
GRASS  IS  GREENER  MONEY  TREE 


Ten  thousand  large  heralds  were  distributed. 

mat  which  we  placed  on  the  walk  at  the 
entrance  of  the  boxoffice.  This  created 
a lot  of  favorable  comment. 

Three  weeks  prior  to  the  opening,  the 
trailer  for  this  picture  was  placed  in  the 
middle  of  the  news,  during  which  time  all 
house  lights  were  changed  to  green  to  con- 
form with  the  theme.  The  green  theme  was 
used  during  the  showing  of  the  film. 


Big  500  in  Indianapolis 
Figures  in  Film  Contest 

The  annual  500-mile  race  at  Indian- 
apolis, the  largest  event  of  its  kind  in  the 
world,  was  worked  into  a theatre  promotion 
by  Maurice  DeSwert  and  his  coworkers  at 
the  Indiana  Theatre,  which  was  playing 
“Cinerama  Holiday.”'  The  seating  capacity 
of  the  Indiana,  remodeled  a couple  of  years 
ago  into  a combination  film  house  and 
convention  center,  was  reduced  from  3,000 
to  1,095  for  its  conversion  to  Cinerama. 

A contest  was  set  up  in  cooperation  with 
television  station  WLW-I  and  the  Scan- 
dinavian Airlines  in  which  entrants  were 
asked  to  predict  the  average  speed  of  the 
winning  car  in  the  500.  The  lucky  winner 
received  a seven-day  expense-paid  vacation  -n 
for  two  in  Europe. 

Thousands  of  entries  were  received  by 
WLW-I.  The  Indiana  and  its  Cinerama 
picture  received  an  average  of  half  a dozen 
one-minute  television  plugs  each  day  for 
30  days,  plus  special  weekend  plugs. 


2 


122  — 


BOXOFFICE  Showmandiser  ::  July  31,  1961 


Discount  Chain  Tieup 
Sells  Ladies  Man 


The  "open  letter" 
full  page  ad  repro- 
duced here  was 
run  by  RKO  The- 
atres in  New  York 
for  the  opening 
of  "The  Ladies 
Man"  in  all  circuit 
theatres  in  the 
metropolitan  area. 
In  the  ad,  managers 
of  27  RKO  houses 
endorsed  the  comedy 
as  "perfect  family 
entertainment." 


JERRY  LEWIS  IN  PERSON 

ON  STAGE  AT  THESE  RKO  THEATRES 

rrra-hmvi 


EXTRA! 


STRAND 
AIDEN 

RICHMOND  HILL 
FLUSHING 
$8th  STREET 

3 15  p.nv  ALHAMBRA 

4 00  p.m. 


12 

12  30  p 
1 15  p 

200  p 


to 

Jerry  l.©vr< S 

WE  the  managers  of  all  ^ 
c in  New  York  use  this  means 
RKO  Theatres  in  in  being  able 

to  express  ■ wt  plea  ons  £co„  5 to 

to  bring  to  all  our  P Ladies  Man1 

95  your  latest^pretur^  ^ 

present  =nt^ta^ere£ore  LEWIS, 

young  .think you  for  bringing 
"rMtS^eyatest  tonic  Xnown  to 

5=^ ^ Sfafto  our  Signatures  in 
testimonial  to  ““^y^hat’have  brought 
the  publi^through  the  years. 


Ueriy 

IfrynS 


a t_  r - 

1 


•jtaSm  jKSJ 


A new  concept  in  point-of-sale  promo- 
tion. featuring  guaranteed  theatre  ticket 
sales  insurance,  was  initiated  by  Paramount 
Pictures  in  Chicago  in  behalf  of  “The 
Ladies  Man”  at  the  Oriental  Theatre.  Ar- 
ranged with  14  Community  Discount  de- 
partment stores,  the  citywide  promotion 
had  the  chain  purchasing  $2,500  worth  of 
children’s  admission  tickets  for  the  “Ladies 
Man”  engagement  at  the  Oriental.  Given 
away  free  in  a special  radio-TV  contest, 
these  tickets  stimulated  additional  box- 
office  sales  among  adults  accompanying 
the  children  to  the  theatre. 

MANY  RADIO  SPOTS 

A second  facet  of  the  promotion  involved 
the  purchase  by  Community  Discount  of 
multiple  radio  spots  on  Chicago’s  top-rated 
stations.  Jerry  Lewis  personally  recorded 
the  announcements,  which  were  broadcast 
more  than  120  times  during  the  two-week 
period  prior  to  the  film’s  opening. 

A tiein  with  Community  Discount’s 
weekly  hour-long  television  show  was  a 
third  element  in  the  promotion.  Extensive 
credits  for  the  film  comedy  were  inte- 
grated with  a “Crazee  Day”  merchandising 
program,  one  of  Community  Discount’s 
biggest  campaigns  of  recent  years. 

The  special  “Ladies  Man”  promotion  was 
concluded  with  the  placement  by  Com- 
munity Discount  of  four  full-page  ads  with 
picture  credits  in  Chicago  metropolitan  and 
suburban  newspapers.  Distribution  of  spe- 
cial posters,  elaborate  in-store  and  window 
displays  and  the  giveaway  of  10,000  “Ladies 
Man”  crazy-slogan  buttons  also  high- 
lighted the  promotion  throughout  the  14- 
store  chain. 

IN  OTHER  CITIES,  TOO 

On  the  basis  of  its  excellent  success  in 
Chicago,  the  “Ladies  Man”  promotion  is 
being  introduced  by  Paramount  in  other 
cities  for  enterprising  exhibitors  and 
merchants  to  emulate. 


Roving  Camera  Snaps 
‘Ladies  Man'  Patrons 

Manager  Ed  Linder  of  the  Gopher  The- 
atre in  downtown  Minneapolis  reports  a 
roving  camera  ballyhoo  was  exceptionally 
effective  in  behalf  of  “The  Ladies  Man.” 
The  ballyhoo  requires  two  men,  one  with 
camera  followed  by  another  carrying  a sign, 
which  read: 

“If  your  picture  is  displayed  in  the  Cen- 
tury Camera  Shop  (address) , you  will  WIN 
A FREE  PASS  TO  SEE  JERRY  LEWIS  in 
‘THE  LADIES  MAN’  at  the  Gopher 
Theatre.” 

The  Century  is  Minneapolis’  largest 
camera  and  supply  store  on  downtown 
Seventh  street.  The  roving  ballyhoo  team 
took  snapshots  downtown,  at  shopping 
centers  and  in  all  parts  of  the  city.  Cen- 
tury displayed  a 40x60  on  which  various 
snapshots  taken  by  the  team  were  pasted. 
Copy: 

“If  your  photo  is  displayed  here  . . . See 
the  store  manager  to  get  your  free  pass  to 
see  . . . etc.” 

In  return  Linder  had  a 40x60  in  the 


Gopher  lobby  two  weeks  in  advance  and 
during  the  run.  It  read: 

“ARE  YOU  LUCKY?  Watch  for  the 
Candid  Camera  Man,  Starting  Wednesday 
(date)  . . . SEE  IF  YOUR  PICTURE  IS  ON 
DISPLAY  AT  THE  CENTURY  CAMERA 
SHOP  at  26  South  Seventh  St.  You  can 
win  a free  pass  to  the  Gopher  Theatre  to 
see  ...  (etc)  ...  For  the  finest  in  camera 
and  camera  equipment  visit  the  Century 
Camera  Shop.” 

Mounted  three  and  six -sheets  were  up 
several  weeks  ahead  in  the  lobby.  Linder 
thinks  on-and-off  colored  lights  dress  up 
these  displays  and  gives  them  more  sales 
punch. 

Radio  station  WLOL  and  ten  downtown 
music  stores  got  together  in  a gimmick  in- 
volving the  Jerry  Lewis  novelty  buttons. 
The  latter  were  handed  out  at  ten  stores 
which  carried  proper  displays.  Spotters 
from  the  theatre  gave  out  guest  tickets  at 
certain  spots  to  everyone  wearing  the  but- 
tons. The  comeon  was  advertised  on  the 
radio. 

For  the  Elvis  Presley  film,  “Wild  in  the 
Country,”  Linder  had  displays  just  about 
everywhere  he  could  get  around  to — 200 
window  cards  from  Fepco,  on  the  Gopher 
News  Co.  fleet,  in  major  music  stores,  book 
stores,  bus  depots,  etc. 

Radio  was  specially  effective.  WDGY 
reported  tremendous  response  to  a pass 
gimmick  in  which  listeners  were  asked  to 
name  any  four  Presley  hit  records  and  re- 
ceive guest  tickets  to  “Wild  in  the  Coun- 
try.” Plugs  were  broadcast  each  hour  be- 
tween 7 and  9 p.m.  three  days  prior  by 
dee  jay  Dick  Driscoll. 

The  announcing  crew  of  WLOL  put  out 
a “Name  the  Stars”  contest  and  gave  20 
passes  to  the  winners.  Again  the  station 
people  reported  an  enthusiastic  response. 

One  music  store  offered  a guest  ticket  to 
“Wild  in  the  Country”  to  each  purchaser 
of  a guitar. 


Biggest  Laugh  Stories 
On  Air  for  #Ladies  Man' 

For  “Ladies  Man”  at  the  Paramount 
Theatre  in  Buffalo,  Manager  Ed  Miller 
arranged  a contest  with  radio  station 
WEBR  through  which  prizes  were  offered 
to  persons  who  wrote  into  the  station  tell- 
ing about  the  biggest  laugh  they  ever  had 
in  a Jerry  Lewis  picture.  The  Kenmore 
Furniture  Co.,  dealer  for  Kroehler  Ameri- 
can Trend  furniture,  cooperated  by  offer- 
ing handsome  furniture  prizes  to  the  top 
two  winners.  Miller  awarded  guest  tickets 
to  the  25  runnersup.  Bill  Calder  WEBR’s 
newest  disk  jockey,  handled  the  contest. 
The  furniture  company  was  given  a display 
on  the  Paramount  mezzanine. 


Blue  DelL  Pittsburgh, 

Is  Mecca  for  Old  Cars 

The  Western  Pennsylvania  Classic  Car 
Club  conducted  a “show  meeting”  at  As- 
sociated’s Blue  Dell  Drive-In  at  Pittsburgh 
on  a recent  Sunday.  Forty-eight  trophies 
were  awarded,  including  the  highly  prized 
McDevitt  trophy,  which  last  year  attracted 
contestants  from  11  states.  Entered  were 
antique,  veteran,  horseless  carriage,  Tri- 
State  antique,  model  A restores  and  sports 
cars.  Entries  came  from  as  far  away  as 
Colorado,  Texas  and  California. 

Each  year  the  Blue  Dell  event  is  a ban- 
ner day  for  auto  enthusiasts  and  camera 
fans. 


Reduced  Prices  for  Twin  Bill 

At  Portland,  Me.,  Fred  Stone  of  E.  M. 
Loew’s  Fine  Arts  advertised  “reduced 
prices”  for  a double-bill  consisting  of  “The 
Great  Impostor”  and  “Stranger  in  My 
Arms.”  He  charged  50  cents  for  adults  and 
25  cents  for  children. 


BOXOFFICE  Showmandiser  ::  July  31,  1961 


— 123  — 


3 


Not  since  their  heydays  back  in  the  1920s  have 
Ford  Model  T cars  received  such  public  attention  as 
they  have  been  receiving  through  "The  Absent- 
Minded  Professor,"  both  on  the  screen  and  in  street 
promotion.  Nearly  everywhere  the  film  is  being 
shown,  the  old  reliable  machine,  one  year  model  or 
another,  is  being  decorated  with  proper  signs  and 
tours  the  streets  for  "The  Professor."  Here  is  a 
1921  model,  that  shows  its  years,  which  Charlie 
Knickerbocker  of  the  Colvin  Theatre  at  Washing- 
ton, Mo.,  borrowed  from  a Skip  Otto  to  help  publi- 
cize the  film. 


Tammy  Trot  Promotes 
Film,  Astaire  Studios 

Fred  Astaire  Studios  has  dedicated  the 
Tammy  Trot,  a swinging  dance  inspired 
by  “Tammy  Tell  Me  True,”  to  Sandra  Dee, 
the  star  of  the  film,  and  has  prepared  its 
studios  across  the  country  to  promote  the 
new  step  coincident  with  local  openings  of 
the  picture. 

Both  the  U-I  pressbook  and  a special 
advertising  and  promotion  kit  from  the 
Astaire  headquarters  in  New  York  give  the 
details  of  the  tieup.  The  kit  contains  ad 
mats  for  use  by  local  Astaire  studios  with 
the  film  playdates,  and  other  promotional 
material.  Studio  managers  are  asked  to 
contact  the  local  theatre  managers  on  the 
playdates. 

Among  the  suggestions  is  one  calling 
for  the  studio  to  present  a dance  team  on 
the  theatre  stage,  and  on  TV,  if  possible, 
giving  an  exhibition  of  the  Tammy  Trot. 
The  studios  also  will  give  to  the  theatre 
100  or  more  free  introductory  lesson  cer- 
tificates each.  It  is  suggested  that  theatre 
managers  give  Astaire  dance  students 
special  rates  on  an  opening  or  preview 
night. 


Towel  Gag  Gets  Play 

Many  theatres  used  the  cute  gag — offer- 
ing the  first  25  women  to  attend  opening 
of  “All  in  a Night’s  Work”  a duplicate  of 
the  costume  worn  by  Shirley  MacLaine  in 
the  film.  A towel!  Which  most  managers 
promoted  on  a merchant  tie-in,  and  with  a 
photographer  on  hand,  got  several  unique 
breaks  in  local  newspapers. 


Musicals  Twice  a Week 

A promotion  at  the  Blair  Theatre, 
Hollidaysburg,  Pa.,  to  stimulate  business 
during  the  summer  consists  of  Wednesday 
and  Friday  night  musicals  between  shows 
with  Earle  Kennedy  at  the  Baldwin  organ, 
courtesy  of  the  Ford  Music  store  there. 
Kennedy  is  a well-known  organist. 


As  It  Looks  To  I 

By  KROGER  BABB 

le 

A S how  ma  n's  Views  on  M er  chan 

d i si ng  Motion  Pictures 

ADVERTISING  IS  AN  ART.  It  is  the  art 
of  providing  acceptable  advice.  Ads  present 
products;  they  advise  readers.  Know  your 
product;  even  good  speakers  find  it  most 
difficult  to  introduce  persons  they  don’t 
know.  Neither  can  you  sell  pictures  you 
know  very  little  about.  Then  see  that  your 
ads  provide  acceptable  advice.  See  to  it 
that  they  present  your  programs  in  a way 
that  makes  them  sound  good  to  the  great- 
est number  of  readers.  In  this  way,  you 
can  create  a demand  within  the  reader’s 
mind  to  see  your  pictures.  Only  then  will 
you  get  favorable  results. 

THERE  ARE  ENDLESS  ways  to  improve 
one’s  advertising  abilities.  No  ad  man,  or 
theatre  man,  can  ever  hope  to  be  perfect, 
to  know  it  all.  One  excellent  way  is  to  ob- 
serve how  other  ad  men  succeed  in  selling 
other  items.  When  a new  hair  spray,  soap, 
automobile,  mop,  camera  or  what-not 
comes  on  the  market  and  turns  out  to  be  a 
bell-ringer,  study  carefully  how  it  is  being 
presented.  Note  what  advice  the  ads  are 
offering.  Study  the  language  other  ad  men 
have  used  to  make  this  product  sound  so 
good.  Then  “steal”  from  them  by  adapt- 
ing the  same  general  format  to  a motion 
picture  campaign  that  lends  itself  to  this 
particular  approach. 

ONE  OF  THE  MOST  successful  ad 
writers  we  ever  knew  was  a small-town  de- 
partment store  owner.  He  used  his  wife  as 
a “hook.”  His  copy  always  started  out  with 
something  about  his  wife.  For  example,  an 
ad  would  begin  like  this:  “Last  evening,  at 
the  theatre,  my  wife  snagged  her  silk  hose 
and  was  she  embarrassed  by  a big  runner! 
Which  reminds  us,  perhaps  you  need  a new 
pair  of  fine  silk  hose,  or  that  important 
extra  pair!”  Then  he  would  roll  along 
with  details  that  made  the  hose  sound  so 
good,  proved  them  to  be  such  a splendid 
value,  urged  they  be  bought  right  now.  It 
was  uncanny  the  results  this  man  could 
obtain  with  this  approach.  His  ads  were 
the  most  productive  of  any  our  newspaper 
carried. 

ANOTHER  AD  MAN  we  remember  who 
got  tremendous  results  used  a column  for 
his  stage.  He  wrote  a column  a day  and  it 
always  appeared  in  column  one,  page  two. 
He  used  a heading  like  professional  col- 
umnists of  those  days.  He  called  it  THE 
BUMBLE  BEE  and  wrote  under  a byline, 
“By  Ima  Fibbin.”  He  would  search  every 
periodical  for  jokes  then  rewrite  them  on 
prominent  local  people.  Then  he  would 
tiein  copy  about  his  merchandise.  For  ex- 
ample, he  would  write:  “Suppose  you’ve 
heard  about  Krog  Babb’s  recent  trip  to 
California.  Krog  came  by  yesterday  to 
pick  up  another  bottle  of  that  wonderful 
Vitalis  hair  tonic.  (Lots  of  well-groomed 
men  prefer  this  brand.  We  have  it!)  Any- 
way, ole  Krog  started  out  for  California 
and  got  as  far  as  Dayton.  When  he  passed 
the  corner  of  Third  and  Main,  his  eyes 
focused  on  a beautiful  female.  She  turned 
north  and  so  did  Krog.  She  turned  east 
and  so  did  Krog.  Then  she  got  lost  in  a 


crowd.  When  Krog  came  to,  he  was  enter- 
ing the  Lincoln  tunnel ! Kid  him  about  his 
trip  to  California  by  way  of  New  York!” 

NO  ONE  RESENTED  this  type  of  ex- 
posure in  this  column.  It  was  read,  dis- 
cussed and  joked  about  by  everybody.  With 
21  inches  of  space  a day,  this  man  built  up 
one  of  the  largest  and  most  successful  mer- 
chandising establishments  we’ve  ever  seen. 
A man  who  started  with  a pushcart  built  a 
grocery  store  chain  that  today  involves 
over  9,000  supermarkets.  His  gimmick 
was  to  “turn  food  prices  upside  down.”  He 
did,  too.  In  his  big  page  ads  every  price 
was  big,  black  and  upside  down! 

ONE  ADVERTISER  we  had  great  ad- 
miration for  sold  cemetery  lots.  They’re 
hard  to  sell.  He  ran  a small  1x2  ad  daily. 
All  it  said  was:  “A  new,  fresh  barrel  of 
peanut  clusters  is  due  in  tonight.  Off 
comes  the  lid  in  the  morning.  Stop  in.  Help 
yourself!”  Hundreds  visited  his  little  office 
daily,  just  to  enjoy  the  free  candy.  He  gave 
away  a $20  barrelful  every  day.  He  sold 
more  cemetery  lots  than  all  the  other  sales- 
men in  the  area  combined.  He  believed 
deeply  that  sugar  draws  flies! 

THERE’S  A THEATREMAN  today  who 
is  stealing  from  this  oldtimer’s  book.  This 
theatre  serves  Coca-Cola  and  coffee,  free. 
It  has  no  concession  stand  and  brags  about 
the  fact.  This  theatre  is  making  more 
money  and  pays  its  film  rentals  faster  than 
any  we’ve  been  around  in  the  past  ten 
years.  “SRO”  is  almost  a nightly  occur- 
rence. Sugar  draws  flies ! If  you  think  pic- 
tures are  difficult  to  sell,  how  would  you 
like  to  attempt  to  write  a successful  funeral 
directors’  ad  copy?  One  of  the  most  suc- 
cessful undertaking  operations  in  the  U.  S. 
uses  billboards  to  sell  price.  “From  the  time 
you  phone  us  until  we  send  you  a bill — 
complete  funerals  for  as  low  as  $87,”  their 
ads  bark.  Yet  another  big  and  successful 
mortuary  operation  sells  nothing  but  class. 
Through  special  arrangements  with  the 
telephone  company,  to  get  them  you  dial 
1234  56-7890.  They  advertise  this  number 
with  copy:  “When  a Loved  One’s  ‘number 
is  up’ — just  dial  1234  56-7890.  Take  your 
time,  and  this  provides  you  ample  time 
should  you  wish  to  change  your  mind!” 


Small  Gag  Herald  Is  Fun, 

And  Free  for  'Carry  On' 

Ray  Rendelman,  manager  at  the  Dix 
Drive-In  at  Bordentown,  N.  J.,  for  the 
Ellis  circuit,  made  up  a small  gag  herald 
for  “Carry  On,  Nurse,”  which  was  good 
for  a lot  of  laughs,  and  it  cost  him  nothing 
since  he  sold  the  back  to  a local  restaurant. 

A 3V4x41/4-inch  folder  on  yellow  stock 
carried  only  these  words  in  bold  type  on 
front,  DID  YOU  KNOW  YOUR  WIFE  IS  a 
EXPECTING.  The  second  page  added,  le 
YOU  TO  TAKE  HER  TO  SEE,  and  on  the 
third  page  was:  “You’ll  Laugh  Yourself 
Sick  over  CARRY  ON  NURSE  . . . Plus 
Esther  Williams  in  THE  BIG  SHOW  at 
the  Dix  Drive-In,  etc.” 


4 


124  — 


BOXOFFICE  Showmandiser  ::  July  31,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  ond  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
CinemaScope;  $)  VistaVision;  © Superscope;  © Naturama;  (g)  Regalscope;  © Technirama. 
Symbol  <J  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


44  Very  Good;  + Good;  — Fair;  ~ Poor;  — Very  Poor. 


In  the  summary  44  is  rated  2 pluses,  — as  2 minuses. 


~ fe 


1'S 

ro  <2 

a.  2 


Or 

O 

o 

X 

*sr 

o ^ 
‘Z  fc 

TO  £ 

>» 

TO 

Q 

E 

■a 

o 

O or 

o S’ 

C TO 

£ E1 

^ 5 

H 

CD 

X cc 

> 

LI 

X X 

qTs 

z d 

2506  (J Absent- Minded  Professor,  The 


(97)  Comedy  Drama  . . . . 

BV 

2-27-61  44 

44 

44 

44 

44 

+ 

44  13+ 

2546  ©Alakazam  the  Great 

(85)  Cartoon  Feature  . . . 

AIP 

7-17-61  + 

44 

+ 

44 

6+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

. ,20th-Fox 

4-17-61  ± 

2*2 

2*2 

+ 

2*2 

+ 

6+4- 

2514  ©All  in  a Night's  Work 

(94)  Comedy  

3-27-61  -R 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  . . . . 

. .Atlantis 

3-13-61  ± 

1+1- 

2524  Angel  Baby  (98)  Drama  .... 

AA 

5-15-61  -H- 

2*2 

44 

+ 

2*2 

+ 

8+2- 

2489  Angry  Silence,  The  (95)  Dr.. 

. . .Valiant 

12-26-60  ++ 

44 

44 

44 

44 

44 

-H-  14+ 

2496  Another  Sky  (83)  Melodr... 
2518  ©Atlantis,  The  Lost  Continent 

1-23-61  + 

+ 

— 

3+1- 

(91)  Science-Fiction  . . . . 

MGM 

4-24-61  -H- 

+ 

2*2 

+ 

44 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VistaScope. 

. Filmgroup 

7-  3-61  + 

1+ 

— B — 

2545  Battle  at  Bloody  Beach,  The 


(80)  © War  Drama  

20th -Fox 

7-17-61 

+ 

2+2 

2*2 

+ 

+ 

2*2 

6+3- 

2517  Behind  the  Mask  (85)  Dr 

Showcorp 

4-24-61 

+ 

1+ 

2382  ©Ben-Hur  (212)  Camera  65 

Biblical  Drama  

. . .MGM 

11-30-59 

44 

44 

44 

44 

44 

44 

44 

14+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  

4-24-61 

2*r 

+ 

2+1- 

2526  ©Beyond  All  Limits  (100)  Dr.. 

5-15-61 

4+ 

2+ 

2531  Beware  of  Children  (80)  Com, 

AIP 

6-  5-61 

+ 

+ 

+ 

2*z 

4+1- 

2528  ©Big  Show.  The  (113)  © Dr... 

20th-Fox 

5-22-61 

-H- 

+ 

2*2 

+ 

44 

+ 

44 

10+1— 

2520 ©Bimbo  the  Great  (87)  Circus 

Dr. . .WB 

5-  1-61 

+ 

2*2 

+ 

— 

2*2 

— 

5+5— 

2504  Black  Sunday  (84)  Horror  Dr. 

AIP 

2-20-61 

+ 

+ 

+ 

44 

44 

+ 

+ 

9+ 

2516  Blast  of  Silence  (77)  Drama  . 

U-l 

4-17-61 

+ 

2*2 

2*2 

44 

+ 

2*2 

7+3- 

2496  Blueprint  for  Rsbbery  (88)  Cr. 

1-23-61 

+ 

44 

+ 

+ 

+ 

+ 

S+l- 

2543  Brainwashed  (102)  Dr 

AA 

7-10-61 

-4- 

+4 

44 

+ 

+ 

7+1- 

2534©By  Love  Possessed  (115)  Drama.... UA 

6-12-61 

+ 

2*2 

2*2 

4+ 

+ 

+ 

+ 

8+2- 

— C — 

2485  Caltiki,  The  Immortal  Monster 


(76)  Sc.-F'n  

AA 

12-  5-60  ± 

+ 

2*2 

— 

— 

3+4- 

2512  ©Canadians,  The  (85)  © Dr... 

20th-Fox 

3-20-61  ± 

2*2 

— 

+ 

+ 

2*2 

6+4— 

2494  Carry  On,  Constable  (86)  Com 

. .Govn’r 

1-16-61  + 

+ 

+ 

3+ 

2495  ©Carthage  in  Flames  (111) 

© Spectacle  Drama  

Col 

1-23-61  ± 

2*2 

+ 

2*2 

2*2 

2*2 

7+6- 

2488  ©Cimarron  (140)  © Dr 

. . MGM 

12-19-60  44 

44 

44 

44 

44 

+ 

44  13+ 

2482  ^©CinderFella  (88)  Comedy 

Para 

11-28-60  44 

2± 

+ 

44 

+ 

2*2 

+ 

9+2- 

2497  Circle  of  Deception  (100)  Dr. 

20th-Fox 

1-30-61  + 

44 

2± 

44 

+ 

+ 

7+1- 

2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR 

1-  9-61  + 

1+ 

2544  ©Come  September  (112)  © Com..  . U-l 

7-10-61  -H- 

+ 

44 

44 

44 

9+ 

2487  Crazy  for  Love  (80)  Com 

Ellis 

12-19-60  ± 

1+1- 

2494  ©Cry  for  Happy  (110)  © Com 

Col 

1-16-61  + 

+ 

+ 

44 

44 

2± 

+ 

9+1- 

2521  Cry  Freedom  (90)  Dr 

. Parallel 

5-  8-61  ± 

+ 

+ 

3+1- 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama 

....U-l 

5-  8-61  44 

44 

44 

+ 

+ 

8+ 

— D — 

2528  ©David  and  Goliath  (93) 


© Biblical  Spectacle  . . . 

AA 

4-22-61  + 

2*2 

+ 

44 

+ 

7+2- 

2512  Days  of  Thrills  and  Laughter 

(93) 

Comedy  Compilation  . . . . 

. .20th- Fox 

3-20-61  44 

+ 

+ 

44 

2*2 

44 

+ 10+1- 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America 

6-12-61  44 

+ 

44 

+ 

6+ 

2514  ©Dead  One,  The  (70)  Horror 

SR 

4-  3-61  ± 

1+1- 

2503  Devil’s  Commandment  (71)  © 

Ho.  . .RCIP 

2-20-61  ± 

1+1- 

2508  ©Don  Quixote  (110)  Classic 

Dr..  .MGM 

3-  6-61  44 

44 

44 

— 

44 

44  10+1- 

2499  Dondi  (100)  Comedy  

AA 

2-  6-61  ± 

2*2 

+ 

3+2- 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho 

UA 

5-22-61  — 

2*2 

— 

+ 

2*2 

3+4- 

2482  ©Esther  and  the  King  (109) 

© Adventure  Drama  . . . . 

. . 20th-Fox 

11-28-60  + 

2*2 

2±2 

+ 

2*2 

44 

8+4- 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60  ++++++++++  +f  4+  14-f- 


2520  Fabulous  World  of  Jules  Veme,  The 


(82)  Novelty  Adv 

WB 

5-  1-61  44 

+ 

+ 

+ 

+ 

44 

44  10+ 

2479  Facts  of  Life,  The  (103)  Com-Dr UA 

11-21-60  + 

44 

44 

44 

44 

+ 

44  12+ 

2542  ©Fanny  (133)  Com.  Dr.  .. 
2526  ©Ferry  to  Hong  Kong  (103) 

. . 20th-Fox 

7-  3-61  44 

44 

44 

44 

44 

44 

44  14+ 

© Adventure  Drama  . . . . 

. . 20th-Fox 

5-15-61  + 

— 

+ 

— 

+ 

3+2- 

2496  Fever  in  the  Blood,  A (117) 
2516  ©Fiercest  Heart,  The  (91)  © 

Dr WB 

1-23-61  44 

+ 

+ 

44 

+ 

+ 

+ 9+ 

Outdoor  Drama  

. . 20th-Fox 

4-  3-61  + 

2*2 

2*2 

+ 

2*2 

+ 

6+3- 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 

6-  5-61  + 

— 

2*2 

+ 

2*2 

2*2 

5+4- 

2507  Five  Guns  to  Tombstone  (71) 
2489  ©Flaming  Star  (101)  © 

W’n  . . UA 

3-  6-61  ± 

2*2 

2*2 

+ 

2*2 

6+5- 

Outdoor  Drama  

. .20th- Fox 

12-26-60  + 

44 

+ 

44 

44 

+ 

+ 10+ 

2538  Follow  a Star  (102)  Comedy  . 

...Zenith  6-19-61  rt 

— 

+ 

2*2 

3+3— 

2483  Four  Desperate  Men  (105)  Melo. . . Cont’l  12-  5-60  44 

2+ 

2498  Foxhole  in  Cairo  (68)  Dr.... 

Para  1-30-61  + 

44 

— 

+ 

2*2 

±2 

2*2 

7+4- 

2495  French  Mistress,  A (91)  Com.  . .F-A-W  1-23-61  ± 

+ 

+ 

+ 

+ 

5+1- 

2507  Frontier  Uprising  (68)  W’n 

UA  3-  6-61  + 

+ 

2*2 

2*2 

+ 

± 

6+3- 

— G 

2523  Gambler  Wore  a Gun,  The  (67) 

W'n . . UA  5-15-61  ± 

2*2 

2*2 

2*2 

4+4- 

2531  Get  Outta  Town  (65)  My. . .Sterling  Wld  6-  5-61  ± 

1+1- 

2533©Gidget  Goes  Hawaiian  (102) 

C/M  . . Col  6-12-61  + 

— 

+ 

+ 

44 

44 

+ 

8+1- 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  

....MGM  1-23-61  + 

44 

+ 

44 

± 

+ 

2*2 

9+2- 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  

.20th -Fox  1-  9-61  + 

— 

2*2 

2+2- 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama 

WB  2-  6-61  •+■ 

44 

+ 

+ 

44 

+ 

+ 

9+1- 

2490  ©Goliath  and  the  Oragon  (90) 

© 

Costume  Spectacle  

AIP  12-26-60  + 

+ 

— 

+ 

2*2 

— 

2*2 

5+4 — 

2544  Goodbye  Again  (120)  Dr 

UA  7-10-61  + 

+ 

44 

44 

+ 

2*2 

44 

10+1- 

3498  ©Gorgo  (78)  © Adv.  Dr.  . . 

....MGM  1-30-6144 

2*2 

+ 

+ 

+ 

44 

2*2 

9+2— 

2486  ©Grass  Is  Greener,  The 

(105)  © Comedy  

U-l  12-12-60  + 

44 

+ 

44 

— 

+ 

44 

9+1- 

2481  Great  Impostor,  The  (112)  Dr U-l  11-28-60  44 

44 

+ 

44 

44 

44 

+ 

12+ 

2540  Green  Helmet.  The  (88)  Ac... 

....MGM  6-26-61  + 

— 

+ 

+ 

2*2 

4+2— 

2542  ©Girl  in  Room  13,  The  (79) 

Astor  7-  3-61  + 

1+ 

2529  Gun  Fight  (68)  Western  . . . . 

UA  5-29-61  •+■ 

2*2 

+ 

+ 

— 

4+3- 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure 

Col  6-12-61  44 

44 

44 

44 

44 

44 

44 

14+ 

— H — 

2515  Hand,  The  (61)  Melodrama  . 

AIP  4-17-61  + 

1+ 

2488  Hand  in  Hand  (75)  Dr 

Col  12-19-60  + 

44 

44 

44 

44 

44 

44 

13+ 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  

AA  12-19-60  + 

2*2 

+ 

2*2 

+ 

2*2 

6+3- 

2478  Heroes  Die  Young  (76)  Melodrama  AA  11-14-60  + 

2*2 

2*2 

2*2 

4+3- 

2486  High  School  Caesar  (72)  Melo. 

Filmgroup  12-12-60  + 

1+ 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

...Cont’l  3-27-61  + 

+ 

+ 

+ 

4+ 

2535  Hitler's  Executioners  (78) 

Documentary  

. . Vitalite  6-12-61 

44 

3+1- 

2499  Home  Is  the  Hero  (83)  Dr.  . . . 

.Showcorp  2-  6-61  44 

+ 

+ 

+ 

5+ 

2539  Homicidal  (87)  Mys 

Col  6-26-61  + 

44 

+ 

+ 

44 

+ 

+ 

9+ 

2546  ©Honeymoon  Machine  (88) 

© Comedy  

....MGM  7-17-6144 

+ 

+ 

44 

44 

44 

10+ 

2506  Hoodlum  Priest,  The  (101)  Dr UA  2-27-6144 

44 

+ 

44 

44 

+ 

10+ 

2530  ©House  of  Fright  (80)  C Ho.. 

AIP  5-29-61  + 

2*2 

2*2 

+ 

2*2 

5+3- 

2467  It  Happened  in  Broad  Daylight 


(97)  Dr.  (Eng. -dubbed)  . 

. . . Cont’l 

10-10-60  + 

44 

44 

+ 

+ 

7+ 

2503  It  Takes  a Thief  (94)  Melo. 

. .Valiant 

2-20-61  + 

1+ 

— J— 

2481  Jazz  Boat  (96)  © Dr/Music  . 
2479  ©Journey  to  the  Lost  City 

Col 

11-28-60  + 

2*2 

+ 

4+2- 

(90)  © Adv.  Drama  

AIP 

11-21-60  + 

2*2 

— 

+ 

2*2 

2*2 

6+5- 

— K — 

2471  Kill  Me  Tomorrow  (SO)  Melodr.. 
2540  King  of  the  Roaring  20's 

10-24-60  + 

1+ 

(106)  Cr.  Drama 

AA 

6-26-61  + 

2*2 

44 

+ 

+ 

6+1- 

2536  ©King  in  Shadow  (78) 

Historical  Dr 

6-12-61  + 

1+ 

2507  ©Konga  (90)  Horror  Drama  . . 

AIP 

3-  6-61  44 

+ 

2*2 

+ 

44 

7+1- 

— L— 

2533  ©Ladies  Man,  The  (106)  Com. 

. . . . Para 

6-12-61  44 

2*2 

+ 

+ 

44 

+ 

2*2 

9+2- 

2532  ©Last  Sunset,  The  (112)  W’n. 
2529  Last  Time  1 Saw  Archie,  The 

U-l 

6-  5-61  44 

2*2 

2*2 

44 

+ 

+ 

+ 

9+2— 

(98)  Comedy  

UA 

5-29-61  + 

+ 

2*2 

44 

+ 

+ 

7+1- 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  

. Kingsley 

2-27-61  4+ 

44 

44 

44 

44 

+ n+ 

2482  Left,  Right  and  Center  (90) 

Comedy  

. . Bentley  11-28-60  44 

2*2 

44 

+ 

+ 

44 

9+1- 

2493  ©Little  Angel  (90)  Com-Dr... 

. . Murray 

1-16-61  ± 

2*2 

-4 

2*2 

4+3- 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 

20th-Fox 

6-19-61  ± 

2*2 

2+2- 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup 

10-  3-60  + 

+ 

2+ 

2502  Long  Rope.  The  (61)  © W’n.. 

20th -Fox 

2-13-61  + 

44 

2*2 

2*2 

+ 

+ 

7+1- 

2513  Look  in  Any  Window  (87)  Dr.. 
2534  ©Love  in  a Goldfish  Bowl  (87) 

AA 

3-27-61  + 

— 

2*2 

2*2 

2*2 

— 

4+6- 

Comedy/Songs  

. . .MGM 

6-12-61  + 

± 

2*2 

+ 

- 

2*2 

+ 

6+4- 

— M— 

2524  Mad  Dog  Coil  (86)  Ac  Dr 

Col 

5-15-61  + 

+ 

2*2 

+ 

+ 

± 

2+2 

7+3- 

2489  Magdalena  (76)  Melodrama  . . . 

SR 

12-26-60  i 

1+1- 

BOXOFFICE  BookinGuide  ::  July  31,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  44  is  roted  2 pluses,  — os  2 minuses. 


Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


>-  ,, 


4+  + 

+ + + 
+ 


. UA  7-17-61  ± ± — 


5-15-61  44  ++  ± 4+ 


44 


+ + + + + 


44 


+ + 44 


2492  Make  Mine  Mink  (101)  Com Cont’l  1-9-6144 

2541  Man  in  the  Moon  (98)  Com. . .Trans-Lux  7-  3-61  + 

2501  Mania  (85)  Ho.  Dr Valiant  2-13-61  + 

2512  Mailbag  Robbery  (70)  Ac Tudor  3-20-61  + 

2503  Mark  of  the  Devil  (73)  Melo RCIP  2-20-61  ± 

2484  ©Marriage-Go-Round,  The 

(99)  © Comedy  20th-Fox  12-  5-60  + + ± 44  44  + 

2546  Mary  Had  a Little  (83)  Comedy 
2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama A|P 

2532  Matter  of  Morals,  A (90) 

Drama  DA 

2518  Mein  Kampf  (121)  Documentary  ....Col 

2469  ©Midnight  Lace  (108)  Dr U-l  10-17-60  44 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  20th-Fox 

2523  ©Minotaur,  The  (92)  © Ady UA 

2500  Misfits,  The  (124)  Drama  UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 

2535  Morgan  the  Pirate  (97)  © Adv.  MGM 
2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  SchoenfeJd 

2538  Most  Dangerous  Man  Alive  (82)  SF.  Col 

— N — 

2543  Naked  Edge.  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo.  . Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2470  Never  on  Sunday  (97)  Com-Dr.  topert-UA  10-17-60  44 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 


44  9+ 


44 


6-  5-61  + 
4-24-61  + 


2-20-61  ± 

2-13-61  + 

5- 15-61  + 
2-  6-61  + 

6- 19-61  44 
6-12-61  + 

2-  6-61  44 

6- 19-61  + 

7- 10-61  44 
7-17-61  — 

5-  1-61  ± 


+ + 44  44  44 


44  + 44  + ± 

±±  + 

44  44  44  44  + 

+ + 44  44  44 

+ + + ± ± 


+ 44  + 44 


44  + 44  + + 


6-12-61  + + + + 44  44 


7+ 

2+ 

1+ 

1+1- 


44  10+1- 

2+4- 

9+1- 

± 7+1- 
44  9+ 

44  12+ 

1+1- 

+ 9+1- 

4+3- 

44  13+ 
10+ 

± 7+3- 

2+ 

- 2+5- 

44  11+1- 

1— 

1+1- 

+ 10+ 

s+ 


2514  ©One-Eyed  Jacks  (141)  ® Dr...  Para 
2497y©0ne  Hundred  and  One  Dalmatians 

(80)  Animated  Feature  BV 

2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2510  Operation  Bottleneck  (78)  Ac UA 

2509  Operation  Eichmann  (92)  Drama....  AA 

— P— 

2523  ©Parent  Trap,  The  (124)  Comedy.  . . . BV 

2510  ©Parrish  (137)  Drama  

2509  Passport  to  China  (75)  Ac... 

2492 ©Pepe  (157)  © Comedy/Music  ....Col 
2520  ©Pharaoh’s  Woman,  The  (88) 

© Costume  Drama U-l 

2519  ^©Pleasure  of  His  Company,  The 

(114)  Comedy  Para 

2477  Plunderers,  The  (94)  Adv.  Dr AA 

2501  Police  Dog  Story  (61)  .... 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AIP 

2511  ©Posse  From  Hell  (89)  W'n  U-l 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 


. Para 

3-27-61 

44 

44 

44 

44 

44 

+ 

44 

13+ 

. .BV 

1-30-61 

+ 

44 

+ 

44 

44 

44 

44 

12+ 

5-22-61 

44 

-4- 

+ 

44 

44 

44 

44 

12+1- 

. UA 

3-13-61 

+ 

-4- 

+ 

— 

4+3- 

. .AA 

3-13-61 

44 

+ 

— 

44 

^4- 

+ 

+ 

8+2- 

. .BV 

5-15-61 

44 

44 

+ 

44 

44 

44 

44 

13+ 

. .WB 

3-13-61 

44 

44 

+ 

44 

+ 

44 

11+1- 

. Col 

3-13-61 

+ 

+ 

+ 

5+3- 

. .Col 

1-  9-61 

44 

+ 

44 

44 

44 

44 

12+1— 

■ U-l 

5-  1-61 

+ 

- 

4+4- 

. Para 

5-  1-61 

44 

+ 

+ 

44 

44 

44 

+ 

11+ 

. .AA 

11-14-60 

+ 

44 

+ 

+ 

+ 

+ 

8+1- 

. .UA 

2-13-61 

+ 

±2 

Hh 

— 

6+6— 

4-  3-61 

44 

44 

+ 

44 

+ 

+ 

10+1- 

AIP 

5-  8-61 

44 

+ 

3+ 

3-20-61  ± + + + 44  ± 


5-29-61  44 


3-  6-61  ± 


44 


44 


7+2- 


7+ 

1+1- 


5+1- 


44  12+ 

+ 9+1- 


4+1- 


2516  Question  7 (110)  Dr DeRochemont  4-  3-61  44  ± 4)- 

— R— 

2516  Raisin  in  the  Sun,  A (125)  Dr Col  4-  3-61  44  -(+  44  44  4(. 

2522  ©Return  to  Peyton  Place 

(122)  Drama  20th-Fox  5-  8-61  44  + + 44  44  _ 

2529  ©Revolt  of  the  Slaves  (99) 

© Action  Spectacle  UA  5-29-61  + ± + ± 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox  5-15-61  + — ± + _ ± ± 5+5— 

2519  ©Ring  of  Fire  (119)  © 

Outdoor  Action  MGM  5-  1-61  + 44  + 44  + ± 8+1- 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit- Brenner  3-20-61  ± 1+1— 

2524  ©Romanoff  and  Juliet  (112)  Com...  U-l  5-15-6144  + + 44  44  4.  44  U+. 

2485  ©Royal  Ballet  (131)  Ballet Lopert  12-12-60  44  44  44- 

2506  Sanctuary  (90)  © Drama 20th-Fox  2-27-61  + + + 44  + 44-84. 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont’l  4-17-61  +44  44  44  44  9+ 

2464  ©Savage  Innocents,  The  (89) 

® Adv-  Dr Par»  9-26-60  44  4+  + 44  +4  + ± 11+1- 

2476  ©Secret  of  the  Purple  Reef  (80)  © 


Action  Drama  

■ 20th-Fox 

11- 

7-60 

2511  Secret  Partner,  The  (91)  My. 

. . . .MGM 

3-20-61 

+ 

2513  Secret  Ways,  The  (112)  Dr.  . 

U-l 

3-27-61 

+ 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure 

5- 

8-61 

44 

+ + ± 


44 


5+3- 


6+ 


o 

■z  8 


2474  Sex  Kittens  Go  to  College 

(93)  Comedy  AA  10-31-60  + 

2516  Shadows  (87)  Drama  Lion  Int’l  4-17-61  + 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l  5-  8-61  + 

2475  Shakedown,  The  (91)  Action  U-l  11-  7-60  + 

2479  Sinners  of  Paris  (81)  Melodr Ellis  11-21-60  + 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB  2-27-61  44 

2504  Sins  of  Youth  (82)  Dr Janus  2-20-61  ± 

2539  Silent  Call,  The  (63)  C Dr.  20th-Fox  6-26-61  ± 

2528  Snake  Woman,  The  (68)  Horror  UA  5-22-61  ± 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox  2-13-61  — 

2530  ©Snow  White  and  the  Three 

Stooges  (93)  © Fant’y.  . . 20th-Fox  5-29-61  4+ 

2485  Spring  Affair  (69)  Comedy  SR  12-12-60  ± 

2480  Squad  Car  (60)  Melodrama 20th-Fox  11-21-60  ± 

2525  ©Steel  Claw,  The  (96)  Ac WB  5-15-61  ± 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col  6-12-61  + 

2476  ©Sundowners,  The  (133)  Dr WB  11-  7-60  44 

2477  4£©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision  BV  11-14-60  44 

2488  ©Sword  and  the  Dragon  (S3) 

Folklore  Spectacle  Valiant  12-19-60  + 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  Col  1-16-61  + 

— T — 

2539  ©Tammy  Tell  Me  True  (97)  Com.  Dr.  U-l  6-26-61  + 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama President  4-17-61  + 

2514  Terror  of  the  Tongs,  The  (80)  Ac Col  3-27-61  + 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM  7-10-61  + 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc  6-12-61  ± 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  Col  12-12-60  + 

2542  Time  Bomb  (92)  Suspense  Dr AA  7-  3-61  + 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l  1-30-61  + 

2481  Tormented  (75)  Horror  Drama  ....AA  11-28-60  + 

2480  Touch  of  Flesh,  The  (76) 

Drama  Amity  Films-SR  11-21-60  ± 

2510  y©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox  3-13-61  + 

2541  Trouble  in  the  Sky  (76),  Action-Dr. ..  U-l  7-  3-61  ± 

2493  ©Tunes  of  Glory  (106)  Dr Lopert  1-16-61  44 

2544  20,000  Eyes  (61)  © Dr 20th-Fox  7-10-61  + 

2525  ©Two  Loves  (100)  © Drama  MGM  5-15-61  44 

2538  ©Two  Rode  Together  (109)  Dr Col  6-19-61  44 

2501  Two-Way  Stretch  (87)  Com Showcorp  2-13-61  + 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col  2-27-61  + 

2492  Unfaithfuls,  The  (89)  Melodrama. ..  .AA  1-9-61  + 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox  7-17-61  44  + + 


1% 


> >. 
?••= 
z o 


+ 44  + + 


+ 

+ + 
+ 

+ + 

-+-  

+ 

+ - 

+ + 

44  44 

+ ± 

± + 

± + 


+ ± 


— V— 

2472  Village  of  the  Damned  (78) 

Horror  Drama  MGM  10-24-60  + 44 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox  6-26-61  + + 

— W— 

2483  ©Wackiest  Ship  in  the  Army,  The 

(99)  © Comedy  Col  12-  5-60  + ± 

2527  ©Warrior  Empress,  The  (89) 

© Action-Adventure  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 
2532  When  the  Clock  Strikes  (72) 


5-22-61 
4-  3-61 
12-  5-60 


+ ± 

44  44 


+ 

+ 


+ 

44  + 
— + 

+ ± 

44  44 
44  44 

+ ± 

44  + 

-+- 

+ 

+ ± 


± - 2+3- 

+ 44  9+ 

+ ± 5+2 — 
3+1— 

1+ 


44 

+ 


+ 10+1- 
- 1+2- 
4+1- 
± 5+7- 

5+4- 

+ 8+2- 

4+2- 

1+4- 

5+4- 


+ + 6+1- 
44  44  14+ 

44  44  12+1— 

+ 2+ 

44  ± 8+3- 


44 


8+1- 


+ 44  44  44 


± + 4+2- 

+ ± 5+2- 

5+2- 

2+3- 

+ 44  11+ 

± 2+1- 


4+1- 

3+ 

1+1- 


+ ± 
44  44 

-4- 

44  + 
+ ± 
44  44 


+ ± + 


44  44 
+ + 
44  + 
44  ± 

44 


± + + + 


7+3- 
1+1- 
+ 44  13+ 

± 5+2- 

44  + 11+ 

44  + 10+2- 
+ + 9+ 

± ± 7+3- 
— ± 2+2- 

+ + 7+ 


+ + 44  44  + 10+ 

+ 44  + ± + 8+1- 

44  44  + 44  44  H+1- 

± + + ± ± 7+5- 

44  44  6+1- 

44  44  44  + 44  13+ 


2500  ©White  Warrior  (86)  © 
Adv.  Dr.  (Eng.  dubbed) 
2537  ©Wild  in  the  Country  (114) 


2475  Wild  Rapture  (68) 


2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  

2487  ©Wizard  of  Baghdad  (92)  © 


— XYZ— 


UA 

6-  5-61  ± 

— 

±2 

+ 

— 

4+5- 

WB 

2-  6-61  + 

44 

- 

+ 

± 

7+4- 

. . .20th- Fox 

6-19-61  + 

+ 

-+; 

+ 

7+4- 

Exclusive-SR 

11-  7-60  + 

1+ 

U-l 

3-  6-61  ± 

- 

+ 

+ 

3+2- 

. . . 20th-Fox 

12-19-60  + 

+ 

+ 

+ 

+ 

7+2- 

129) 

11-28-60  44 

44 

44 

44 

+ 

+ 

44  12+ 

4-24-61  + 

1+ 

1-30-61  + 

+ 

44 

44 

*4-3— 

r UA 

4-24-61  44 

44 

+ 

44 

44 

+ 

+ 11+ 

6 


BOXOFFICE  BookinGuide  ::  July  31,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © Is  tor  CinemaScope; 
® Vistavision;  © Superscope;  ® Noturama;  ® Rcgalscope;  © Technirama.  Symbol  ij  denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


'Jeature  chart 


ALLIED  ARTISTS  I ti 

AMERICAN  INT'L  l U 

COLUMBIA  | U 

M-G-M  I U 

©Herod  the  Great  (95) . . Ad . .6016 
Edmund  Purdom,  Sylvia  Lopez 

©The  3 Worlds  of  Gulliver 

(100)  SuperDynamation  . . Ad  . .517 
Kerwin  Mathews,  Jo  Morrow 

Please  Turn  Over  (86) C..518 

Ted  Ray,  Jean  Kent 

Jazz  Boat  (95)  © ....  CD/M . .519 
Anthony  Newley,  Anne  Aubrey 

©Where  the  Boys  Are 

(99)  © C .110 

Dolores  Hart,  George  Hamilton, 
Yvette  Mimleux.  Connie  Francis 

Look  in  Any  Window  (87)  D..6101 

Ruth  Roman,  Alex  Nicol,  Paul 
Anka 

©The  Wackiest  Ship  in  the 

Army  (99)  © C..521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(80)  Ad.. 522 

Richard  Greene,  Peter  Cushing 

©Go  Naked  in  the  World 

(103)  © D 111 

Gina  Lollobrigida,  Ernest  Borgnlne, 
Anthony  Franciosa,  Luana  Patten 

Portrait  of  a Sinner 

(96)  D..507 

Nadja  Tiller,  Tony  Britton, 
William  Bendix 

Black  Sunday  (84)  ....Ho. 602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D..523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) . . . . Ac.  . 527 
Richard  Basehart,  Lisa  Gastonl 

©Carthage  in  Flames  (93) 

© Ad.. 528 

Anne  Heywood,  Jose  Suarez 

Village  of  the  Damned  (77)  Ho.. 109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

Bill  Travers.  Vincent  Winter 

Dondi  (100)  C..6102 

David  Janssen,  Patti  Page, 

David  Kory 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer.  Ruta  Lee, 

Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.  .601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90  © Ho.  .603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford,  Miiko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr...525 
Cliff  Robertson,  Dolores  Dora 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © ..  D..108 

Glenn  Ford,  Marla  Schell 

The  Secret  Partner  (91)  . D..115 
Stewart  Granger,  Haya  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80).. C.. 606 
Leslie  Phillips,  Geraldine  McEwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (125) . . D . .533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac..  530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (98)  D . 6105 

Joan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (65)  C.  .605 

Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . .539 
Ernie  Kovacs,  Cyd  Charisse 
Stop  Me  Before  1 Kill 

(105)  © D..535 

Claude  Dauphine,  Diane  Cilento 

Mein  Kampf  (121) Doc.. 538 

©Warrior  Empress  (89) 

© Ad.. 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyce  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 
Shirley  MacLaine,  Laurence  Harvey. 
Jack  Hawkins 

King  of  the  Roaring  20’s 

(106)  Cr.  .6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF  .607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho.. 540 

Glenn  Corbett,  Patricia  Brcslin 

Most  Dangerous  Man  Alive 

(82)  Ac.  .541 

Ron  Randall,  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac.. 119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac. .116 
Bill  Travers,  Ed  Begley, 

Naney  Walters 

Armored  Command  (99)  Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (85)  An.  . 608 

Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © C .601 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trickctt 
©The  Guns  of  Navarone 

(157)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(108)  0D..602 

James  Stewart,  Richard  Widmark. 
Shirley  Jones,  Linda  Crista] 

©Morgan  the  Pirate 

(97)  © Ad.  .120 

Steve  Reeves.  Valeric  Lagrange 

©The  Honeymoon  Machine 

(88)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlan,  Jim  Hutton 

©Magic  Boy  (83)  An.. 107 

Feature-length  eartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun.  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho..  609 

Vincent  Price,  John  Kerr. 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 

Steve  Reeves.  Georgia  Moll 

Twenty  Plus  Two  (100)  . My  . .6110 

David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Morehead 

1 

©Loss  of  Innocence  (100)  . .D.  . 

(was  “Greengage  Summer”) 
Kenneth  More,  Daniele  Darrieux 
Susannah  Yonrk 

Scream  of  Fear  ( . . ) . . , D . . 

Susan  Strasberg.  Ronald  Lends 
Queen  of  the  Pirates 

( ■ • ) © Sp . . 

Giana  Marie  Canale,  M.  Serato 
Belle  Summers  (..)  D.. 

©A  Thunder  of  Drums 

( ) © OD 

Richard  Boone,  George  Hamilton. 
Luana  Patten 

Polly  Bergen 


PARAMOUNT 


Q©CinderFella  (91) 
Jerry  Lewis,  Ed  Wynn, 
Anna  Maria  Alberghettl 


.C. .6007 


O 

m 

<~> 


CD 

m 

7*3 


Blueprint  for  Robbery  (87)  Ac.  .6009 
Jay  Barney,  J.  Pat  O'Malley 


Foxhole  in  Cairo  (68)  . . . 0 . .6013 
James  Robertson  Justice,  Nlall 
MacGinnis,  Adrian  Hoven 


> 
Z 
c z 
> 


33 

-< 


©World  of  Suzie  Wong 

(126)  D.  .6008 

William  Holden,  Nancy  Kwan, 
Sylvia  Syms 


©The  Savage  Innocents 

(89)  ® D..6004 

Anthony  Quinn,  Yoko  Tanl, 

Anna  May  Wong 


©All  in  a Night’s  Work 

(94)  C..6010 

Shirley  MacLaine,  Dean  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  00  . 6014 
Marlon  Brando,  Karl  Malden, 

Katy  Jurado,  Pina  Pellicer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M.  .6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 
fJ©The  Pleasure  of  His 

Company  (115)  CD  .6017 

Fred  Astaire,  Debbie  Reynolds 


©The  Ladies  Man  (106) . . C . .6015  , 

Jerry  Lewis,  Helen  Traubel  c 


©On  the  Double  (92)  ® C..6016 

Danny  Kaye,  Dana  Wynter 


-< 


©Blood  and  Roses  (74)  . D .6101 

Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelli 

Restless  (..)  D . 6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


l/i 

m 

TJ 

H 

m 

£ 

03 


m 

33 


BOXOFFICE  BookinGuide  ::  July  31,  1961 


7 


FEBRUARY  I MARCH  I APRIL  I MAY 


FEATURE  CHART 


The  Key  to  letters  and  combinations  thereof  Indicating  story  type:  (Adi  Advents  . ,A  , . ,, 

Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  ^ ^£t'on 

with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantosv  (FC)  Farrp  . /u  t Sm°'  Drama 

Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Droma;'tfF)  Sdence-FicH^^W^Testir^ 


20TH-FOX 


l©Wizard  of  Baghdad  (92) 

© Ad . . 054 

Dick  Shawn,  Diane  Baker,  Barry 
Coe 

©Flaming  Star  (92)  ©...W..056 
Elvis  Presley,  Barbara  Eden 
©Esther  and  the  King  (109) 

© D..057 

Joan  Collins.  Richard  Egan 
©Legions  of  the  Nile 

(94)  © Ad.. 037 

Linda  Cristal,  Ettore  Manni 


©Marriage-Go-Round  (99)  © C..101 

Susan  Hayward,  James  Mason. 

Julie  Newmar 

©Little  Shepherd  of  Kingdom 

Come  (108)  © D..102 

Jimmie  Rodgers,  Luana  Patten 

©Can-Can  (131)  © M..103 

Frank  Sinatra,  Shirley  MacLalne, 
Louis  Jourdan,  Juliet  Prowse 
The  Long  Rope  (61)  . ...W..113 
Hugh  Marlowe,  Alan  Hale 


©The  Millionairess  (90)  © C.  .104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  .111 
Bradford  Dillman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C..125 

Michael  Craig,  Mylene  Demongeot 

©The  Canadians  (85)  © 0D  .105 

Robert  Ryan.  John  Dehner 


Sanctuary  (90)  © 

D.  .115 

L.  Remick,  Y.  Montand,  B. 

Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  

C. .114 

4>©The  Trapp  Family  (106) 

D.  .117 

Ruth  Leuwerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac.  .116 

Jack  Ging.  Stanley  Clements 

©All  Hands  on  Deck 

(93)  © M..112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad..  110 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 0D . .120 

Stuart  Whitman,  Juliet  Prowse 


©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer.  Gary  Crosby 
©The  Big  Show  (113)  © Ad  . 123 


Esther  Williams,  Cliff 
David  Nelson 

Robertson, 

Battle  at  Bloody  Beach 

ISO)  © 

Ac. .128 

LU 

A.  Murphy,  G.  Crosby, 

D.  Michaels 

2 

©Wild  in  the  Country 

=3 

(114)  © 

.D/M.  .129 

> 

E.  Presley,  H.  Lange 

T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © . . 
Carol  Heiss,  Stooges 

. . ,C  .130 

©Misty  (92)  © 0D  .131 

David  I -add.  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad  . 133 

Walter  I’idgcon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 


©Francis  of  Assisi  (105)  © D.  .132 
Bradford  Dillman,  Dolores  Hart, 
Stuart  Whitman 

©Marines.  Let’s  Go  (..)  © C..137 
David  Jh-dison,  Tom  Tryon, 

Linda  Hutchins 


co 

2 

LU 

h- 

Q_ 

LU 

LO 


UNITED  ARTISTS 


Police  Dog  Story  (61)  ..  Doc.  .6029 
James  Brown,  Merry  Anders 

The  Facts  of  Life  (104) . C .6104 
Bob  Hope,  Lucille  Ball 


Five  Guns  to  Tombstone 

(71)  W.  .6102 

James  Brown.  Della  Sbarman 


The  Misfits  (124)  D..6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)....  6106 

Ron  Foster,  Miiko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 

Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad  . 6115 
Bob  Mathias.  Rosanna  Schiafflno 

A Matter  of  Morals  (90) . D . .6108 

Maj-Britt  Nilsson,  Patrick 
O'Neal,  Eva  Dahlback 


The  Young  Savages  (103) ..  D .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  .6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  ...  Ho.. 6112 
John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.  .6111 

Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad.  6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner.  Efrem  Zimbalist  jr. , 

The  Last  Time  I Saw  Archie 

(98)  C 6118 

Robert  Mitchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My.. 6120 

Gary  Cooper.  Deborah  Kerr 

Goodbye  Again  (120)  D.  .6125 

Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac  . 6121 
Gregg  Palmer,  June  Kenney 


You  Have  to  Run  Fast 

(73)  Ac  6122 

C.aig  Hill,  Elaine  Edwards 

Three  on  a Spree  (..)  C..6123 

Jack  Wat  ling,  Carole  Lesley 


UNIVERSAL-INT  L 


The  Private  Lives  of  Adam  and 
Eve  (87)  partly  in 

color  CD..  6102 

Mickey  Rooney,  Mamie  Van  Doren 


©The  Grass  Is  Greener 

(105)  ® C..6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mitchum,  Jean  Simmons 


The  Great  Impostor  (112)  CD.. 6104 

Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  . ...Cr..6105 
Hazel  Court,  Terence  Morgan 


©Wings  of  Chance  (76) . . OD  . 6111 
James  Brown,  Frances  Rafferty 


©Tomboy  and  the  Champ 

(92)  OD  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (111)  . . D . . 6109 
Richard  Widmark,  Sonja  Zlemann 


©Posse  From  Hell  (89)  . .W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh’s  Woman 

(88)  © Ad  . .6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.. 6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (115)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76)  . .Ac.  .6118 

Michael  Craig,  Elizabeth  Seal 

©Tammy  Tell  Me  True 

(97)  CD  6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  . D..6120 

Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © C 6121 

Rock  Hudson,  Gina  Lollobrigida, 
Sandra  Dee,  Bobby  Darin 


WARNER  BROS. 


4i©The  Sundowners  (133)  D..007 


Robert  Mitchum.  Deborah  Kerr, 

The  Big  Wave  

Ad.  . 

Peter  Ustinov.  Glynis  Johns 

Sessue  Hayakawa 

Billy  Budd  

Peter  Ustinov,  Robert  Ryan 

©El  Cid  © 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  

.SF.  . 

A Fever  in  the  Blood 

(117)  D .008 

Efrem  Zimbalist  jr..  Angle  Dickinson 


Gold  of  the  Seven  Saints 

(88)  0D..009 

Clint  Walker,  Leticia  Roman 
(Filmed  in  sepia) 


©The  White  Warrior  (86)  Ad  . 010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D . .003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(103)  Ac.  Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  ..Ac  . 012 
George  Montgomery,  Char)  to  Luna 


The  Fabulous  World  of 
Jules  Verne  (-82)  Ad  . 013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (87)  . .Ad.  .014 

Charles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D.  .015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©World  by  Night 

(103)  © Doc..  151 

A tour  of  world- famed  night  spots 


COMING 


ALLIED  ARTISTS 


Bodil  Miller 

©Journey  to  the  7th  Planet..  SF.. 

John  Agar.  Greta  Thyssen 

©Black  Mutiny  © Ad.. 

Don  Megowan,  Silvana  Pampanini 

Lost  Batallion  Ac.. 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©The  Devil  at  4 O'clock  ©..D.. 
Spencer  Tracy,  Frank  Sinatra 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  © D . . 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street  D . . 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  C.. 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Landlady C.. 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D . . 

Glenn  Ford,  Ingrid  Thulin, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando,  Trevor  Howard. 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  D.. 

Rossano  Brazzi,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  © ...  Bib  D.. 
Jeffrey  Hunter,  Siobhan  McKenna 

PARAMOUNT 

©Breakfast  at  Tiffany's  ....CD.. 
Audrey  Hepburn.  George  Peppard 

©Summer  and  Smoke  D.. 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D . . 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C . . 

Shirley  MacLaine,  Yves  Montand, 
Rob't  Cummings,  Edw.  G.  Robinson 

20H1-FOX 

©The  Big  Gamble  © Ad.. 

Juliette  Greco.  Stephen  Boyd, 
David  Wavne 

Madison  Avenue  © D.. 

Dana  Andrews.  Eleanor  Parker 

20.000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 

Hustler.  The  © D.. 

Paul  Newman,  Piper  Laurie, 

Jackie  Gleason,  Geo.  C.  Scott 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  D . .6101 

(Special  release) ..  Paul  Newman, 
Eva  Marie  Saint.  Peter  Lawford 

Season  of  Passion  D . . 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster,  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack,  Lee  Kinsolving 

©Paris  Blues  D.. 

Paul  Newman,  Joanne  Woodward 

UNIVERSAL- 1 NT'L 

©Back  Street  D.. 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D.  . 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis,  Jas.  Franciscus 

WARNER  BROS. 

©Splendor  in  the  Grass D.. 

Natalie  Wood,  Warren  Beatty 

©Susan  Slade  D . . 

Troy  Donahue,  Connie  Stevens. 
Dorothy  McGuire,  Lloyd  Nolan 

Merrill’s  Marauders Ac.  . 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  © M . . 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russell,  Alec  Guinness 

Claudelle  Inglish  D.. 

Diane  McBain,  Arthur  Kennedy 


8 


BOXOFFICE  BookinGuide  ::  July  31,  1961 


FEATURE  CHART 


MISCELLANEOUS 


BUENA  VISTA 

©Ten  Who  Dared  (92)  Ad  . Nov  60 
John  Beal.  Brian  Keith 
4£©Swiss  Family  Robinson 

(128)  Panavision  ..Ad.  Dec  60 
Dorothy  McGuire,  John  Mills, 

James  MacArthur,  Tommy  Klrt 
y©0ne  Hundred  and  One 

Dalmatians  (SO)  ...An..  Mar  61 
QThe  Absent-Minded  Professor 

(97)  C..  May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 

©The  Parent  Trap  (123).C..Jul  61 
Maureen  O’Hara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutu,  Nikki  (dog  star) 
CONTINENTAL 
It  Happened  in  Broad 

Daylight  (97)  D..  Sep  60 

Heinz  ltuhman,  Michel  Simon 
The  Entertainer  (97) . . . . D . . Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D . Nov  60 

(Eng-dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C.  . Dec  60 
Terry-Thomas,  Athene  Seyler 
©Hippodrome  (96) . .Ac.  ..  .Mar  61 
(Eng-dubbed)  ..  Gerhard  Reldmann, 
Marglt  Nisnke 

Saturday  Night  and  Sunday 

Morning  (90)  D . Apr  61 

Albert  Finney,  Shirley  Ann  Field 

EDWARD  HARRISON 

Another  Sky  (S3) D..  Jan  61 

Victoria  Grayson,  Tayeb 

FILMS-AROUND-THE-WORLD 

A French  Mistress  (91) . .C.  . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 

FILMGROUP 

The  Wild  Ride  (63) D..Jun60 

Jack  Nicholson,  Georglanna  Carter 
©Last  Woman  on  Earth 

(71)  D..  Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC  . Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D . Nov  60 
Jonn  Ashley,  Gary  Vinson 

Date  Bait  (71)  D.  .Nov  60 

Gary  Clark.  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor.  Shirley  Eaton 
Carry  On,  Constable  (86)  C.  . Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGSLEY-UNION 
The  League  of  Gentlemen 


(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD..  Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . .C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106)  . . D . . Jan  61 
Alec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision W.  .Jul  61 

Maureen  O'Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil's  Commandment 

(71)  © Ho..  Jan  61 

Gianna  Marla  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D.. Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D.. Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C..  Apr  61 

Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  .Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) ..  Ac.  . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  ..Cr..Feb61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  Wynearde.  Donald  Rinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  .May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(83)  Ad  . Nov  60 

Russian  cast  (Eng-dubbed) 

The  Angry  Silence  (95) . . D.  .Jan  61 
R.  Attenborough,  Pier  Angell 
The  Young  One  (103)  . D . . Feb  61 
Zachary  Scott,  Bernle  Hamilton 

Mania  (85)  Ho . Feb  61 

Peter  Cushing,  June  Laverlck 
It  Takes  a Thief  (94)  . . D.  Feb  61 

Jayne  Mansfield,  Anthony  Quayle 

Hitler's  Executioners 

(78)  Doc.  .Jun  61 


FOREIGN  LANGUAGE 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . .Elsa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W)  . .Jean  Seberg,  Jean- 

Paul  Belmondo 
©Eye  for  an  Eye,  An 

(93)  (?)  10-  5-60 

(Manhattan) . .Curt  Jurgens 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . .Jean-Plerre  Cassel, 
Genevieve  Cluny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l)  . .Gerard  Philipe,  Lilli 
Palmer,  Anouk  Almee,  L.  PadovanI 

No  Morals  (77) 11-14-60 

(Mishkin) . .Jeanne  Moreau 
Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus)  . .Pierre  Fresnay,  Simone 

Renant 

Port  of  Desire  (85) 12-  5-60 

(Klngsley-Union) . . H.  Neff 
Rules  of  the  Game  (104)  4-17-61 
(Janus)  . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  . .Jean  Gabln 

GERMANY 

Confess,  Dr.  Corda!  (102)  12-  5-60 
(President)  ..  Hardy  Kruger,  E. 
Muelier 

Glass  Tower,  The  (104) . .10-  3-60 
(Ellis)  . Lilli  Palmer 
Rest  Is  Silence,  The  (106). 10-  3-60 
(F-A-W)  . Hardy  Kruger,  P.  Van 
Eyck 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  . .Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120) ..  10-  3-60 
(Atlantis) ..  K.  Logothedtldes 


Moussltsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyouklakl 
288  Stournara  St.  (90)  . . 2-27-61 
(Atlantic)  ..  Orestls  Makrls, 

Sophia  Vermbo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)  . .V.  Gassman.  Toto 

Holiday  Island  (105) 11-14-60 

(Brandon)  . Vittorio  de  Sica 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastroianni. 
Anita  Ekberg,  Anouk  Almee,  Alain 
Cuny 

L’Avventura  (145) 6-  5-61 

(Janus)  • Monica  Vltti,  Gabriele 
Ferzeti,  Lea  Massari 

Two  Women  (105)  6-19-61 

(Embassy) . .Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis) . .Franco  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  ■ .Toshiro  Mifune 
Road  to  Eternity  (181)  ..  2-27-61 
(Beverly)  . .Tatsuya  Nakadal 

SWEDEN 

Dreams  (86)  8-  8-60 

(Janus).. E.  Dahlbeck,  H.  Anders- 

S0J1 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . E.  Etlberg,  B.  Logart 
Virgin  Spring.  The  (88) . .12-12-60 
(Janus).. Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)  . . 1-31-61 
(Kingsley)  ..  Vladimir  Ivashov. 
Shanna  Prokhorenko  (also  Eng.- 
dubhed) 


Short  subjects,  listed  by  company.  In  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


£horts  chart 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 
(Reissues) 

5424  French  Fried  Frolic 

(16'/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16)  . . Mar  61 

5426  He  Flew  the  Shrew 

(16/2)  May  61 

5436  Man  or  Mouse  (18)..  Jun  61 

CANDID  MICROPHONE 
(Reissues) 

5553  No.  3,  Series  2 (10/2)  Jan  61 

5554  No.  4.  Series  2 (10'/2)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10'/2) . . Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

(7'/2)  Nov  60 

5605  Four  Wheels,  No 

Brakes  (6[/2)  Nov  60 

5606  Skeleton  Frolic  (7'/2) . . Dec  60 

5667  Babie  Boogie  (6)....  Jan  61 

5608  Pickled  Puss  (&/2) . . .Jan  61 

5609  Christopher  Crumpet's 

Playmate  <6>/2) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6'/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6/2)  May  61 

5614  Topsy  Turkey  (6/2)  . .Jun  61 

5615  Punchy  de  Leon  (0/2)  ■ ■ Jul  61 

FILM  NOVELTIES 
(Reissues) 

5851  Canine  Crlmebusters 

(10)  Oct  60 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5853  Community  Sings 

No.  1.  Ser.  13  (10) Mar-61 

5854  Yukon  Canada  (10) . Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

<6V,)  Dec  61 

5703  Countdown  Clown  i&/2)  Jan  61 

5704  Happy  Go  Loopy  (6'/2)  Mar  61 

5705  Two-Faced  Wolf  (6^2)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6'/2)  May  61 

5707  Fee  Fie  Foes  (6'/2) . . Jun  61 

5708  Zoo  Is  Company  (6>/2)  Jul  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard) ..  Dec  60 

5755  Hotsy  Footsey  (7) Feb  61 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  . .Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6).. Jul  61 
SPECIAL  COLOR  FEATURETTES 

5441  Wonderful  Hong  Kong 

<19'/2)  Jan  61 

5442  Splendors  of  Paris 

(19)  . May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter- Reissues) 

4160  King  of  the  Congo  ..Jun  60 
5120  Son  Of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

STOOGE  COMEDIES 
(Reissues) 

5401  Income  Tax  Sappy 

(16'/2)  Sep  60 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)..  Jan  61 

5405  Knutsy  Knights 

(17>/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15'/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (10[/2)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (SJ/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9/2) . . Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 


! 6 
x z 

Rel. 

Date 

M-G-M 

GOLD  MEDAL  REPRINTS 

(Technicolor  Reissues) 

All  1.75-1  Ratio 

Tom  and  Jerrys 

W261  Pet  Peeve  (7)  

Sep  60 

W262  Mice  Follies  (7) 

Sep  60 

W263  Touche  Pussy  Cat  (7) 

Sep  60 

W265  Southbound  Duckling 

(7)  

Sep  60 

W266  Neapolitan  Mouse  (7) 

Sep  60 

W267  Pup  on  a Picnic  (7) 

Sep  60 

W269  Downhearted  Duckling 

(7)  

Sep  60 

W272  Mouse  for  Sale  (7)  . 

Sep  60 

W273  Cat  Fishin’  (8)  ... 

Sep  60 

W274  Part  Time  Pal  (8). 

Sep  60 

W275  Cat  Concerto  (7)  . 

Sep  60 

W276  Dr.  Jekyll  and  Mr. 

Mouse  (7) 

Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7) 

Sep  60 

W268  The  Flea  Circus  (7) 

Sep  60 

W270  Dixieland  Droopie  (8) 

Sep  60 

W271  Field  and  Scream  (7) 

Sep  60 

PARAMOUNT 

CARTOON  CHAMPIONS 

Herman  and  Katnlp 

S20-1  Rail  Rodents  (7)  . . . 

Sep  60 

S20-2  Robin  Rodenthood  (7) 

Sep  60 

S20-3  A Bicep  Built  for 

Two  (7)  

Sep  60 

S20-4  Mouse  Trapeze  (7)  . . . 

Sep  60 

Noveltoons 

S20-5  Fido  Beta  Kappa  (7) 

Sep  60 

S20-6  No  Ifs,  Ands  or 

Butts  (6)  

Sep  60 

S20-7  Candy  Cabaret  (7)  . 

Sep-60 

| S20-8  Tha  Oily  Bird  (7)  . 

Sep  60 

COLOR  SPECIALS 

(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  

Sep  60 

B20-2  Boats  a-Poppin'  (18) 

(Anamorohic)  

Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic 

Apr  61 

MODERN  MADCAPS 

(Technicolor) 

M20-1  Galaxia  (7)  

Oct  60 

M20-2  Bouncing  Benny  (6) 

Nov  60 

M20-3  Terry  the  Terror  (6) 

Dec  60 

M20-4  Phantom  Moustacher 

(6)  

.Jan  61 

M20-5The  Kid  From  Mars 

(6)  

Mar  61 

M20-6  The  Mighty  Termite 

(6)  

Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6)  . 

Nov  60 

P20-2  Miceniks  (6)  

Dec  60 

P20-3  The  Lion's  Busy  (6) . 

Mar  61 

P20-4  Goodie  the  Gremlin 

(6)  

Apr  61 

P20-5  Alvin’s  Solo  Flight  (7) 

Apr  61 

P20-6  Hound  About  That (6)  .Jun  61 

SPORTS  ILLUSTRATED 

(Anamorphic — Color — 1 Reel) 

D20-1  Kings  of  the  Keys 

(9)  

Sep  60 

D20-2  Big  “A”  (9)  

Sep  60 

D20-3  A Sport  Is  Born 

(10) 

Nov  60 

D20-4  Ten  Pin  Tour  (9)... 

Apr  61 

D20-5  Speedway  (10) 

May  61 

THE  CAT 

(Color  Cartoons) 

C20-1  Top  Cat  (8)  

Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 

Reel 

<12'/2)  

.Jul  61 

TRAVELRAMA 

(Anamorphic-Co!or-l  Reel) 

T20-1  Porpoise  Posse  (10)  . 

Mar  61 

20th  CENTURY-FOX 

MOVIETONE  CINEMASCOPES 

(Color) 

7101  Australian  Water  Sports 

(9)  

Jan  61 

7102  Assignment  Mexico  (10) 

Feb  61 

7105  Algonquin  Holiday 

(9)  

Mar  61 

7103  Adventure  in  Rhythm 

(9)  

Apr  61 

7104  Assignment  Egypt  (9) 

May  61 

7106  Assignment  Singapore 

& Malaya  (10) 

Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C'Scope.  De  Luxe  color... 

.Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) 

Nov  60 

TERRYTOON  2-D's 

All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  

Jan  61 

5122  Cat  Alarm  (6) 

Feb  61 

5123  Drum  Roll  (7)  

Mar  61 

5124  Ra  Iroaded  to  Fame 

(7)  

May  61 

5125  The  First  Fast  Mail 

(6)  

May  61 

mz  <=<= 

TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Compaivon  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 

UNIVERSAL-INT'L 

COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9).  Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © ..Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  Can  be  projected  in 
the  Anamorphic  process.  2.35-1) 
(AM  run  between  6 and  7 min.) 

41 11  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  . . . .Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose  Apr  61 

4119  Clash  and  Carry  . . . April  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes.  Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)..  Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6).  Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 

WARNER  RROS. 

BLUE  RIBBON  HIT  PARADE 
Technicolor  Reissues — 7 min.) 

8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin.  . Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion's  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8315  Kiddin'  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir.  ..  Sep  60 

8722  Lighter  Than  Hare . . . . Dec  60 

8723  The  Abominab'e  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  Apr  61 

8712  D’Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws..  Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 

WORLD-WIDE  ADVENTURE 
SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18)..  Jul  61 

(One  Reel) 

8501  Riviera  Days  (10)  ...Nov  60 

8502  Alpine  Champ'ons  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Fro  ics  (9) Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


BOXOFFICE  BookinGuide  ::  July  31,  1961 


9 


Write— 

YOUR  REPORT  OF  THE  PICTURE  YOU 
HAVE  JUST  PLAYED  FOR  THE 
GUIDANCE  OF  FELLOW  EXHIBITORS 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


atre  field.  The  Gianris  Maris  screenplay  has 
been  ably  directed  by  Sokratis  Kapsaskis, 
and  Delta  Films  produced,  the  U.  S.  release 
handled  by  Hellenic  Films. 

Zenia  Kalogeropouloy,  Kostas  Kakavas, 
Kostas  Hatzihristos,  D.  Papagianopoulos. 


— Right  Now 

TO: 

The  Exhibitor  Has  His  Say 

BOXOFFICE,  825  Van  Brunt  Blvd., 

Kansas  City  24,  Mo. 

Title  Company 

Comment  


Days  of  Week  Played 

Weather  

Title  Company 

Comment  


The  Cow  and  I F Cometly 

Zenith  Int'l  98  Minutes  Rel.  June  '61 

France's  engaging,  horse-faced  comedian, 
Fernandel,  who  became  well  known  in  the 
U.  S.  through  Bob  Hope's  "Paris  Holiday"  and 
a stream  of  Frcmce-language  imports,  is  the 
chief  selling  anale  and  the  only  reason  for 
this  ambling,  mildly  amusing,  little  World  War 
II  comedy.  Fernandel  is  costarred  with  Mar- 
guerite, a cow,  and,  in  consequence  there  is 
so  little  sex  in  the  film  that  it  becomes  one  of 
the  rare  French  pictures  suited  for  family 
audiences.  Directed  by  Henri  Verneuil,  who 
adapted  it  with  Henry  Jeanson  and  Jean 
Manse  from  a true  story  by  Jacques  Antoine, 
the  film  has  some  suspense  as  a homesick 
prisoner-of-war  on  a German  farm  escapes  to 
his  native  France  by  leading  a cow  through 
the  German  lines,  thus  being  taken  for  a 
simple  laborer.  Fernandel's  misadventures 
during  the  trip  get  laughs  and  the  most 
comic  moment  comes  when  the  cow  is  led  on 
a pontoon  bridge  and  refuses  to  budge  to  let 
Nazi  *roops  cross  the  river.  Inge  Schoener  and 
Ellen  Schwiers  contribute  slight  feminine 
charm  but  no  romance.  Average  audiences 
who  like  Fernandel  will  enjoy  the  film,  as  well 
as  the  Paul  Durand  harmonica  theme  music, 
recently  recorded  by  Kapp  Records. 


Mumu 


A Ratio:  Folk 

" 1.85-1  Legend 


Artkino  42  Minutes  Rel.  Apr.  '61 


Turgenev's  simple  story  of  the  deaf  and 
dumb  peasant  compelled  to  follow  the  ca- 
prices of  a parsimonious,  bored,  useless  and 
uninteresting  mistress,  has  been  ably  adapted 
to  the  screen  by  a Mosfilm  troupe,  headed  by 
directors  Anatoli  Bobrovsky  and  Yevgeni 
Teterin  and  writer  Christanf  Khersonsky.  A 
mute  giant,  Afanasi  Kochetkov,  finds  a little 
stray  dog  (Mumu)  and  pours  his  love  and  af- 
fection into  care  for  the  animal.  But  the  man's 
tiny,  secure  world  is  abruptly  shattered  by 
realization  that  mistress  Yelena  Polevitskaya 
has  designated  a cobbler  drunkard  (Leonid 
Kmit)  for  husband  to  household  servant  Nina 
Grebshkova  and,  moreover,  that  the  mistress 
has  ordered  the  death,  by  drowning,  of  the 
dog.  He  leaves  the  unhappy  household  bound 
for  the  tiny  village  of  his  boyhood,  there  os- 
tensibly to  find  some  peace  and  contentment. 
Russian  dialog  is  supplemented  by  English 
titles  in  this  Artkino  release. 


Afanasi  Kochetkov,  Nina  Grebshkova, 
Yelena  Polevitskaya,  Leonid  Kmit. 


Fernandel,  Albert  Remy,  Rene  Harvard, 

Inge  Schoener,  Bernard  Musson.  Naked  in  the  Night  A Ratio:  Melodrama 


Days  of  Week  Played 

Weather  

Title Company 

Comment  


Days  of  Week  Played 

Weather  

Title  Company 

Comment  


Days  of  Week  Played 

Weather  

Exhibitor 

Theatre  Population 

City State 


The  Grouch 


p Ratio:  Comedy 

1.85-1  Drama 


Greek  Motion  Pictures  107  Minutes  Rel. — 


The  familiar  fable  of  the  sourpuss  whose 
hardened  exterior  is  softened  by  enforced  care 
of  a tiny  infant  provides  the  rollicking 
premise  for  this  latest  George  Tzavellas 
comedy-drama,  peopled  out  by  Orestis 
Makris,  as  the  title  delineator;  Mimi  Foto- 
poulos,  the  wronged  mother  reunited  with  the 
errant  father  (Dinos  Iliopoulos)  after  the 
baby's  been  given  temporary  haven  by  cafe 
owner  Makris.  While  market  response  will 
come  in  large  measure  from  the  Greek  popu- 
lation (it  has  Greek  dialog,  adequate  English 
titles),  there  should  be  enough  of  the  general 
public  conditioned  to  Tzavellas'  name  to  be  in 
a receptive  mood.  Moreover,  Manos  Hadzida- 
kis,  who  holds  an  Oscar  for  his  "Never  on 
Sunday"  score,  has  performed  like  chores 
Tzavellas  was  responsible  for  both  story  and 
direction  and  he's  provided  some  fine 
moments,  indeed. 

Orestis  Makris,  Mimi  Fotopoulos,  Dinos 
Iliopoulos,  Georgia  Vassiliadeu. 


Lisa,  Tosca  of  Athens  F R°mantic 

l.o5*l  Comedy 

Hellenic  Films  84  Minutes  Rel.  July  '61 

Love  conquers  all,  says  the  main  premise  of 
this  Greek  import  (English  titles),  and  Zenia 
Kalogeropouloy,  a most  determined  young 
woman,  proves  such  can  happen,  even  in  far- 
off  Athens — and  despite  obvious  initial  dis- 
approval by  her  folks.  She  balks  at  a loveless 
marriage,  goes  off  into  the  countryside,  meets 
the  man  of  her  dreams,  Kostas  Kakavas,  and 
then  persuades  the  varied  family  echelons  of 
command  that  she's  entitled,  too,  to  some 
pleasurable  moments  in  the  sun.  Playoffs 
anticipatedly  will  be  best  in  theatres  catering 
to  Greek-speaking  audiences,  although  there 
is  home  expectation  of  interest  in  the  art  the- 


Gotham  Film 

Releasing  Corp.  83  Minutes  Rel. — 

Past  industry  performance  has  indicated 
there  is  a waiting  audience  of  sorts  for  this 
type  of  sexual  adventure,  but  it's  question- 
able indeed  if  the  general-run  situations  will 
be  able  to  schedule  same,  in  light  of  exces- 
sive bawdy  sequences.  A regenerated  "call- 
girl"  (Eva  Bartok)  falls  in  love  with  a most 
proper  young  engineer  (Alexander  Kerst), 
then  reveals  her  profession  in  a burst  of 
romantic  sentiment  only  to  have  him  turn 
away.  They  resume  their  acquaintance,  much 
subdued.  Miss  Bartok,  of  course,  has  ap- 
peared in  a number  of  U.  S.  attractions,  and 
the  film's  premise  is  one  that  can  beckon 
sociologists  for  press  remarks.  Dialog  is  in 
German  and  English  titles  accompany. 

Eva  Bartok,  Sabina  Sesselman, 
Alexander  Kerst. 


Unknown  Woman  A Drama 

Greek  Motion  Pictures  104  Minutes  Rel. — 

Dutifully  harking  back  to  the  age-old  re- 
frain of  how  simple  it  is  to  deceive  one’s  self, 
given  proper  motivation  but  slim  reward,  this 
Greek  import  (English  titles)  is  significant  in 
that  it  stars  the  distinguished  Mme.  Kyveli, 
First  Lady  of  the  National  Theatre  of  Greece, 
here  tearfully  enacting  a woman  whose  blithe- 
ful,  seemingly  unwariness  spins  out  her  own 
destruction,  much  to  the  obvious  concern  and 
consternation  of  her  alarmed  family.  George 
Pappas,  Alekos  Alexandrakis,  and  dancer 
Boubouca  aid  Mme.  Kyveli.  Orestis  Laskos, 
who  also  directed,  based  his  probing  screen- 
play on  the  Alexandre  Bisson  novel,  "Madame 
X,"  and  then  proceeded  to  direct  his  prin- 
cipals with  meticulousness.  Finos  production 
is  released  stateside  by  Greek  Motion  Pic- 
tures, Inc. 

Mme.  Kyveli,  Vana  Filippidou,  George 

Pappas,  Alekos  Alexandrakis,  Boubouca. 


10 


BOXOFFICE  BookinGuide  ::  July  31,  1961 


PLUS  SERVICE 


Listed  herewith,  alphabetically  by  companies,  are  all  of  the  feature  pictures 
reviewed  in  BOXOFF1CE  from  January  1 through  June  30,  1961.  This  is 
designed  as  a further  convenience  for  Picture  Guide  users,  the  page  numbers  being  the  key  to  reviews  kept 
therein.  Between  quarters.  Review  Digest  pages  serve  as  a cumulative  P.  G.  index  for  feature  pictures. 


P.G.  Page 


Cry  Freedom  (Parallel) 2521 

Dead  One,  The  (Mardi  Gras) 2515 

Deadly  Companions,  The  (Pathe-America).  2535 

Devil's  Commandment,  The  (RCIP) 2503 

Follow  a Star  (Rank-Zenith) 2538 

French  Mistress,  A (F-A-W) 2495 

Get  Outta  Town  (Sterling  World) 2531 

Hippodrome  (Continental) 2513 

Home  Is  the  Hero  (Showcorp) 2499 

King  in  Shadow  (Exclusive) 2536 

League  of  Gentlemen,  The  (Kingsley) 2505 

Little  Angel  (K.  Gordon  Murray) 2493 

Mailbag  Robbery  (Tudor) 2512 

Make  Mine  Mink  (Continental) 2492 

Mark  of  the  Devil  (RCIP) 2503 

Mighty  Crusaders,  The  (Falcon-SR) 2504 

More  Deadly  Than  the  Male  (Schoenfeld).  .2499 

Nature  Girl  and  the  Slaver  (UPRO) 2519 

Primitive  Paradise  (Excelsior) 2530 

Prisoners  of  the  Congo  (Atlantis) 2508 

Question  7 (Louis  de  Rochemont) 2516 

Rocket  Attack,  U.S.A. 

(Exploit  Films-Brenner)  2511 

Saturday  Night  and  Sunday  Morning 

(Cont'l)  2515 

Shadows  (Lion  Int'l) 2516 

Sins  of  Youth  (Janus) 2504 

Teacher  and  the  Miracle,  The  (President). ...2515 
Three  Blondes  in  His  Life  (Cinema  Assoc)  . .2534 

Tunes  of  Glory  (Lopert) 2493 

Two-Way  Stretch  (Showcorp) 2501 

Watch  Your  Stem  (Magna) 2515 

Young  Love  (Exclusive) 2518 


-HICK 
ount  1 


sche| 

a g<* 


F oreign-Language 

Date  Reviewed 

Ballad  of  a Soldier  (Kingsley)  Russian  ..Jan  30 


Big  Deal  on  Madonna  Street 

(UMPO),  Italian Jan  30 

Breathless  (F-A-W),  French Mar  6 

Bridge,  The  (AA),  German May  22 

Fidelio  (Brandon),  German Jun  26 

General  della  Rovere  (Cont'l),  It Jan  6 

L'Avventura  (Janus),  Italian Jun  5 

La  Dolce  Vita  (Astor) Apr  24 

Love  and  the  Frenchwoman 

(Kingsley),  French Apr  3 

Love  Game,  The  (F-A-W),  French Feb  13 

Modigliani  of  Montparnasse 

(Cont'l),  Fr Mar  6 

Macario  (Azteca),  Spanish Apr  3 

Moussitsa  (Greek  Motion  Pictures), 

Greek  Jun  5 

Rikisha  Man,  The  (Cory),  Japanese May  8 

Road  to  Eternity  (Beverly),  Japanese. ...Feb  27 

Rules  of  the  Game  (Janus),  Fr Apr  17 

Spessart  Inn,  The  (Casino),  German Mar  27 

Stefanie  (Bakros),  German Jun  19 

288  Stoumara  St.  (Atlantic),  Gr Feb  27 

Torna!  (Casolaro-Giglio),  Ital. Jun  26 

Two  Women  (Embassy),  Italian Jun  19 

Unmarried  Mothers  (President), 

Swedish  Mar  13 

Wild  Love  (Ellis),  Italian May  1 


QUARTERLY 

INDEX 

TO 

PICTURE  GUIDE  REVIEWS 

First  and  Second  i qc  1 January 

Quarters  Through  June 


Allied  Artists 

P.G.  Page 


Angel  Baby 2524 

David  and  Goliath 2528 

Dondi  2499 

King  of  the  Roaring  20's 2540 

Look  in  Any  Window 2513 

Operation  Eichmann 2509 

JIe-  Serengeti  (Shall  Not  Die) 2522 

sre2  Unfaithfuls,  The 2492 


American-International 


Beware  of  Children 2531 

House  of  Fright 2530 

Master  of  the  World 2525 

Black  Sunday 2504 

Hand,  The 2515 

Konga  2507 

Portrait  of  a Sinner 2522 


Buena  Vista 


Absent-Minded  Professor,  The 2506 

One  Hundred  and  One  Dalmatians 2497 

Nikki,  Wild  Dog  of  the  North 2536 

Parent  Trap,  The 2523 


Columbia 


Carthage  in  Flames 2495 

Cry  for  Happy 2494 

Five  Golden  Hours 2531 

Gidget  Goes  Hawaiian 2533 

Guns  of  Navarone,  The 2533 

Homicidal  2539 

Mad  Dog  Coll 2524 

Mein  Kampf 2518 

Most  Dangerous  Man  Alive 2538 

Passport  to  China 2509 

Pepe  2492 

Raisin  in  the  Sun,  A 2516 


4 


1 


P.G.  Page 


Stop  Me  Before  I Kill! 2536 

Sword  of  Sherwood  Forest 2494 

Terror  of  the  Tongs 2514 

Two  Rode  Together 2538 

Underworld,  U.S.A 2505 

Warrior  Empress,  The 2527 


Metro-Goldwyn-Mayer 


Atlantis,  the  Lost  Continent 2518 

Don  Quixote 2508 

Go  Naked  in  the  World 2495 

Gorgo  2498 

Green  Helmet,  The 2540 

Morgan  the  Pirate 2535 

Ring  of  Fire 2519 

Secret  Partner,  The 2511 

Two  Loves 2525 


Paramount 


All  in  a Night's  Work 2514 

Blueprint  for  Robbery 2496 

Foxhole  in  Cairo 2498 

Ladies  Man,  The 2533 

Love  in  a Goldfish  Bowl  2534 

On  the  Double 2527 

One-Eyed  Jacks 2514 

Pleasure  of  His  Company,  The 2519 


20th  Century-Fox 


All  Hands  on  Deck , 2516 

Big  Show,  The 2528 

Canadians,  The 2512 

Circle  of  Deception 2497 

Days  of  Thrills  and  Laughter 2512 

Desert  Attack 2491 

Ferry  to  Hong  Kong 2526 

Fiercest  Heart,  The 2516 

Goddess  of  Love,  The 2491 

Little  Shepherd  of  Kingdom  Come 2537 

Long  Rope,  The 2502 

Millionairess,  The 2502 

Misty  2537 

Return  to  Peyton  Place 2522 

Right  Approach,  The 2526 

Sanctuary  2506 

Silent  Call,  The 2539 

Sniper's  Ridge 2502 

Snow  White  and  the  Three  Stooges  2530 

Tess  of  the  Storm  Country 2493 

Trapp  Family,  The 2510 

Voyage  to  the  Bottom  of  the  Sea 2540 

Wild  in  the  Country 2537 


United  Artists 


By  Love  Possessed 2534 

Doctor  Blood's  Coffin 2527 


P.G.  Page 


Five  Guns  to  Tombstone 2507 

Frontier  Uprising 2507 

Gambler  Wore  a Gun,  The 2523 

Gun  Fight 2529 

Hoodlum  Priest,  The 2506 

Last  Time  I Saw  Archie,  The 2529 

Matter  of  Morals,  A 2532 

Minotaur,  The 2523 

Misfits,  The 2500 

Operation  Bottleneck 2510 

Police  Dog  Story 2501 

Revolt  of  the  Slaves 2529 

Snake  Woman,  The 2528 

When  the  Clock  Strikes 2532 

Young  Savages,  The 2517 


Universal-International 


Blast  of  Silence 2516 

Curse  of  the  Werewolf,  The 2521 

Last  Sunset,  The 2532 

Pharaoh's  Woman,  The 2520 

Posse  From  Hell 2511 

Romanoff  and  Juliet 2524 

Secret  Ways,  The 2513 

Shadow  of  the  Cat,  The 2521 

Steel  Claw,  The 2525 

Rat  Tammy  Tell  Me  True 2539 

1P  Tomboy  and  the  Champ 2498 

Wings  of  Chance 2508 


V aliant-V  italite 


Hitler's  Executioners 2535 

It  Takes  a Thief 2503 

Mania  2501 

Young  One,  The 2497 


Warner  Bros, 


Bimbo  the  Great 2520 

Fabulous  World  of  Jules  Verne,  The 2520 

Fever  in  the  Blood,  A 2496 

Gold  of  the  Seven  Saints 2500 

Parrish  2510 

Portrait  of  a Mobster 2515 

Sins  of  Rachel  Cade,  The 2505 

White  Warrior 2500 


Misc,  and  English-Dubbed 


ius  Amazing  Mr.  Callaghan,  The 

(Atlantis  Films) 2509 

Another  Sky  (Edward  Harrison) 2496 

Behind  the  Mask  (Showcorp) 2517 

Bernadette  of  Lourdes  (Janus) 2517 

Beyond  All  Limits  (Omat) 2526 

Carry  On,  Constable  (Governor) 2494 

Code  of  Silence  (Sterling  World) 2491 


2 


3 


RATES:  20c  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CLEHRine  HOUSE 


HELP  WANTED 

SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

MANAGERS  WANTED:  Two  openings  for 
alert,  aggressive,  experienced  men  able 
to  handle  own  advertising,  exploitation. 
Smell  towns,  metropolitan  areas.  Excel- 
lent opportunity.  Write,  giving  complete 
resume,  salary.  Replies  held  strictly  con- 
fidential. Stanley  Warner,  Pittsburgh.  Box- 
office,  9335. 


POSITIONS  WANTED 


Projectionist,  15  years  experience,  sober, 
reliable,  good  references.  Boxoffice,  9325. 


Manager,  single,  20  years  theatre  ex- 
perience. Will  accept  any  location.  Prefer 
Florida  or  California.  Boxoffice,  9329. 

Manager,  presently  employed  as  Di- 
vision Manager  for  conventional  and  drive- 
in  theatres  in  large  city,  mid-states.  Box- 
office,  9331. 


CIRCUIT  IN  TROUBLE?  Can  take  over 
and  produce  results — 24  years  experience, 
all  phases.  Five  figures  now.  Age  41, 
progressive,  high  caliber,  ambitious,  col- 
lege graduate,  wonderful  family.  Reason 
for  change,  personality  conflict,  first  and 
only  time.  Excellent  references.  Welcome 
profit  share  arrangement  on  increase.  Box- 
office,  9332. 


BUSINESS  STIMULATORS 


Bingo,  more  action!  $4.50M  cards.  Other 
[ames  available,  on,  off  screen.  Novelty 
names  Co.,  106  Rogers  Ave.,  Brooklyn, 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5.  Ccht 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  1 G0-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 


Midget  Bibles.  $50/thousand.  lxll/j", 
224  pages.  Samples,  prices  10c.  Johnson- 
Smith  D-95i.  Detroit  7. 


Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 


GREAT  KIDDIE  GIVEAWAY:  Action 

Stooge  rings  will  build  your  attendance, 
500,  $1,300,  1 -M  $25.00.  Order  from  Box 
248,  Pulaski,  Wisconsin. 


BACK  TO  SCHOOL — Writing  pads  4c 
each.  Pencils,  $2.50  gross,  Comic  books, 
Imprinted  book  covers,  Catalogue.  Hecht 
M-fg.,  184  W.  Merrick  Road,  Merrick,  N.  Y. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O Box  5, 
Sulphur  Springs,  Texas. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  & RE- 
PAIRMEN:  You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
kl^'Shooting  charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Nowl  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 

BOXOFFICE  ::  July  31,  1961 


GENERAL  EQUIPMENT— USED 


Best  cash  offer  takes  dual  equipment, 
standard  Simplex,  latest  RCA  soundheads, 
magnarcs,  rectifiers,  pedestals,  magazines, 
regular  and  CinemaScope  lens.  Located 
northwest  Florida.  You  dismantle  and 
transport.  John  Evans,  2313-B  Starmount 
Cir.,  S.  W.,  Huntsville,  Alabama. 


Strong  Trouper  spotlight,  excellent  con- 
dition, $625.  Rhodes,  Box  3386,  Savannah, 
Georgia. 


GENERAL  EQUIPMENT— NEW 

SIGN  UP  WITH  THESE  MASONITE  Mar- 
quee Letters,  fit  Wagner,  Adler,  Bevelite. 
Black  or  red.  4",  40c;  8'',  6Dc;  10",  75c; 
12",  $1.00;  14",  $1.50;  16",  $1.75;  17", 
$2.00;  24",  $3.00  (10%  discount  100  letters, 
or  over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  York  19. 


EQUIPMENT  WANTED 

Complete  booth  equipment,  chairs,  etc., 
to  furnish  400-seat  house.  Write  Boxoffice, 
9327. 


DRIVE-IN  THEATRE  EQUIPMENT 

DRIVE-IN  OPPORTUNITY:  E-7  projectors, 
heavy  pedestals,  RCA  soundheads,  Altec 
amplification,  lenses,  Ashcraft  hydroarcs 
w/water  circulation,  new  200W  amplifi- 
cation all  for  $2,995.  S.O.S.,  602  W.  52nd, 
New  York  19. 


BASKET  REPLACEMENTS  for  old  type 
RCA  junction  boxes  . . . replaces  both 
baskets  and  mounts  on  top  of  junction 
box  cover,  easy  to  install.  Sample  and 
quantity  price  list,  65c.  Best  R/C  Mfg. 
Company,  3211  St.  John,  Kansas  City  23, 
Mo. 

Drive-In  Theatre  Tickets!  100,000  1x2" 
special  printed  roll  tickets,  $37.95.  Send 
for  samples  of  our  special  printed  stub 
rod  tickets  for  drive-ins.  Safe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


Indoor  for  Immediate  Lease:  North- 

eastern U.  S.  8,000  to  50,000.  Experienced, 
aggressive,  imaginative,  educated-  young 
man  wants  to  settle.  All  replies  acknowl- 
edged. Boxoffice,  9326. 


Wanted:  Theatre  to  lease,  with  option 
to  buy.  29  years  experience.  Now  em- 
ployed as  General  Manager,  Frels  The- 
atres, Inc.,  8 years  in  this  position.  My 
employers  know  about  this  ad.  J.  D. 
Oliver,  407  W.  Wisteria,  Victoria,  Texas. 

TIRED  OF  IT  ALL?  Have  Know  How — 
over  20  years  experience  all  phases.  Will 
lease  with  option  to  buy  conventional, 
drive-ins  or  both,  Colorado,  Oklahoma, 
Nebraska,  California,  Oregon,  Washing- 
ton, West  Canada  or  Florida.  Consider 
lease  with  percentage  of  gross  if  potential 
good.  Send  complete  information.  No  fam- 
ily operations.  Boxoffice,  9333. 


THEATRES  FOR  SALE  OR  LEASE 


York  Theatre,  Athol,  Mass.,  1200  seats, 
national  release,  excellent  condition.  To 
settle  estate.  Write  Abe  Garbose,  8 
Parker  St.,  Gardner,  Mass. 


For  Sale  or  Lease:  300-car  drive-in, 
only  drive-in  serving  Pulaski  and  Dublin, 
Virginia  area.  Other  interest.  Earl  B. 
Faw,  Pulaski  Drive-In,  Dublin,  Virginia. 

Sale  or  Lease:  Three  excellent  drive-ins. 
Package  or  individual,  you  can  have  1, 
2,  3.  Fairview,  St.  Marys,  Pa.;  Hunting- 
don, Huntingdon,  Pa.,  White  Way,  War- 
ren, Pa.  Health.  Anderson,  Mt.  Jewett,  Pa. 
Phone  4881  or  3511. 


Want  Ads  Work  Fast! 
Get  Results  at  Once! 
BOXOFFICE 


THEATRES  FOR  SALE 

West  Coast  theatres  tor  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  6,  California. 


For  Sale:  Central  San  Joaquin  Valley 
near  air  base.  700  seat  house  doing  good 
business,  priced  below  value.  Contact 
A.  D.  Ruff,  P.O.  Box  428,  Huron,  Cal- 
ifornia. Phone  WH  5-2125. 


Theatre  in  Northwest  lower  Michigan, 
resort  area.  Seats  350,  fully  equipped  and 
air-conditioned.  Attached  annex  rented 
year  around.  Full  price,  $25,000.  James 
Clouse,  Bear  Lake,  Michigan. 


For  Sale:  Modern  drive-in  theatre, 

Okanagan  Valley,  British  Columbia.  400- 
car.  Potential  population  25,000.  Best  cli- 
mate ih  Canada.  Data  and  pictures  avail- 
able. Owner  retiring.  Box  580,  Kelowna, 
B.  C. 


For  Sale:  532-car  drive-in  theatre,  county 
seat,  nearest  competition  23  miles.  Re- 
tiring, full  particulars  on  request.  Twenty- 
five  thousand  down  required.  Sunset  The- 
atre, Lapeer,  Michigan. 


For  Sale:  200-car  drive-in  theatre  lo- 
cated in  central  Florida.  Population 
8,500,  nearest  competition  25  miles.  Good 
equipment,  CinemaScope,  Ballantyne 
sound.  Room  to  expand,  a money  maker. 
$27,000.  Contact  A.  W.  Durham,  P.O.  Box 
36,  Arcadia,  Florida.  WA  8-5199  or  WA 
9-4255. 


West  Texas  money  maker,  350  seats, 
good  equipment,  building  with  Penthouse. 
Fine  cotton  crop  every  year,  new  oil 
field.  Best  season  coming.  Mexican,  Ameri- 
can product.  Fine  place  to  re-locate, 
Chillicothe,  Texas.  Bargain.  Send  answers 
to  Boxoffice,  9334. 


Due  to  illness,  will  sacrifice  only  the- 
atre in  3-county  area.  Contact  Herman 
Abrams,  Lumpkin  Theatre,  Lumpkin, 
Georgia. 


For  Sale:  Two  hundred  seat  theatre, 
county  seat.  Central  Indiana.  Sacrifice, 
wish  to  retire,  will  finance.  P.  O.  Box 
237,  Flora,  Indiana  or  Flora  Theatre  phone. 


POPCORN  MACHINES 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices  Parts  for  all  makes  of  chairs 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27”,  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing,  sewed  covers,  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


SAVE  ON  SEATS!  American,  Heywood, 
Ideal  chairs  from  $8.45.  Send  for  Chair 
Bulletin.  S.O.S.,  602  W.  52nd,  New  York 
19. 


Theatre  Exhibitors:  Are  you  going  to  re- 
model? We  can  save  you  money.  We 
can  rebuild  your  own  chairs  or  we  can 
supply  you  with  many  thousands  of  late 
type  chairs,  the  most  durable  and  com- 
fortable chairs  that  can  be  made  today. 
Contact  us  before  buying.  Nick  Diack, 
Eastern  Seating  Co.,  138-13  Springfield 
Blvd.,  Springfield  Gardens,  N Y.  LA  8-3696. 

3,369  Bodiform.  International,  Plywood 
chairs.  Lone  Star  Seating,  Box  1734,  Dal- 
las. 


BUSINESS  OPPORTUNITIES 


BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Warms,  tender- 
izes ana  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building, 
Nashville,  Tennessee. 


For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  ' LaSalle,"  945  Granville 
3i:eet,  Vancouver,  B.  C 


Popcorn  machines,  all  makes.  Complete  FILMS  WANTED 

sew  popping  units,  $185.00  ex.  Replace-  — — _ 

nent  kettles,  all  machines.  120  So.  Hal-  Wanted:  16mm  sound  films.  Phillips,  Box 
ted,  Chicago,  111.  j 263,  Bolton,  Georgia. 


Handy  Subscription  Order  Form 

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ON  BOTH  PICTURES] 


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and  POSTERS 

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y^OTION 
Dicture 
Investors 


Motion  Picture  Investors,  Inc.  presents 


•*WNA«o*, 

GARY  COOPER  DOROTHY  McGUIRE 
ANTHONY  PERKINS  MARJORIE  MAIN 

EXCITING  STAR  OF  "PSYCHO” 

in  WILLIAM  WYLER’S  PRODUCTION  Of 

ENDLY  PERSUASION 

COLOR  by  DE  LUXE 

'On  The  Same  Program  With . . . 

JOEL  McCREAVERA  MILES*  LLOYD  BRIDGES 
WALLACE  FORD  * EDGAR  BUCHANAN 

WICHITA  * 

CINEMASCOPE  and  TECHNICOLOR 

Comedy  Glows  And  Bullets 
Roar... As  Two  Fine  Motion 
Pictures  Thunder 
Down  The 


NEW! 
'GIMMICK’ 
HANDOUT 
CARDS 

ON  PERSUASION  ! 

^sWTHEMOVE! 


Hall  Of  Fame! 


Mr.  Exhibitor: 

Book  ’Em  Today... It’s  Just 
Like  Money  In  The  Bank! 


SAMANTHA 
THE  GOOSE 


Allied  Artists  Pictures  • Motion  Picture  Investors  Re-releases 


AUGUST  7,  1961 


'•v ' '■* 


■ 


This  is  the  handsomely  appointed  refreshment  bar  in  the  new  $700,000  Fox 
Theatre  built  in  Levittown,  N.  J.(  by  Melvin  H.  Fox,  Philadelphia  and  New 
Jersey  exhibitor  and  owner  of  two  dozen  theatres.  The  bright,  light  bar  stands  out 
effectively  against  the  lavender  vinyl  walls,  and  mirrored  panels  on  either  side 
of  a fluted  section  make  an  interesting  backbar  treatment.  The  Fox  seats  1,200. 


IN  THIS  ISSUE 


SECTION 


In  this  rousing  romance  - adventure  “A 
THUNDER  OF  DRUMS,”  Metro-Goldwyn- 
Mayer  brings  to  your  screen  all  the 
ingredients  of  a top- grossing  attraction 
. . . A new  best-selling  novel  from  the 
pen  of  James  Warner  Bellah  whose  famed 
Saturday  Evening  Post  stories  have 
thrilled  millions  of  readers  . . . An  exciting 
and  talented  cast  of  stars  headed  by 
Richard  Boone,  popular  star  of  television’s 
“Have  Gun,  Will  Travel”.  . . and  the 
screen  debut  of  Duane  Eddy,  top  record- 
ing star,  playing  two  ballads  which 
he  composed  for  this  fi 

BOOK  IT  EARLY!  SOON 
YOU  WILL  HEAR  THE 
THUNDER  OF  GROSSES 
AT  YOUR  BOXOFFICE! 


METRO-GOLDWYN-MAYER  P,Ke„„ 

Richard  BOONI 


A world  of  men  without  women,  raw,  rough, 
ruthless  . . . and  then,  she  came  . . promised 
to  one,  loving  another,  flaunting  herself, 
taunting  their  hunger  until  the  blood  pounded 
in  their  hearts  like  a Thunder  of  Drums. 


"I  don’t  like  officers 
much.  I don’t  have  to,  but 
I’ve  got  to  t.rust  them.” 


They  say  a man  goes 
crazy  out  here,  thinking  of 
women  — wanting  them.” 


v#P»v.  ■ ' 

H7# . i 

lr' 

eorge  HAMILTON  Luana  PATTEN  Arthur  O’CONNELL 


■o  A ROBERT  J.  ENDERS  PRODUCTION 


Co-Starring 

CHARLES  BRONSON  • RICHARD  CHAMBERLAIN 


Written  by  Directed  by 

JAMES  WARNER  BELLAH  • JOSEPH  NEWMAN 


And  Introducing 

DUANE  EDDY 

Top  Recording  Star 


In  CinemaScope  and  METROCOLOR 


2a 

Century-Fox 

presents 


PRODUCED  AND  DIRECTED  BV 


ROBERT  ROSSEN 

SCREENPLAY  BY 

SIDNEY  CARROLL 

AND 

ROBERT ROSSEN 


Cl  I tN  E IS/1 A S C O F3  E 


It  will  electrify  your  theatre  this  fall! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN  ..  Executive  Editor 
JESSE  SHLYEN.  ..  .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cnhen,  Ex- 
ecutive Editor;  Jesse  Shlyen,  Managing 
Editor;  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modem  TTieatre 
Section.  Telephone  CHostnut  1-7777. 

Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
M.  Mersereau,  Associate  Publisher  & 
General  Manager;  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave..  Chicago  11.  111.,  Frances  B 
Clow.  Telephone  Superior  7-3972.  Adver- 
Using — 5809  North  Lincoln,  Louis  Dldier 
and  Jack  Broderick,  Telephone  LOngbe&cb 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28.  Calif.  Ivan  Spear,  manager.  Tele- 
phone HOIlywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park.  Los  Angeles,  Calif.  Bob  Welt- 
stein,  manager.  Telephone  Dunkirk  8-2286. 

London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  is  In- 
cluded in  the  first  issue  of  each  month. 

Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNniversity 

1- 7180. 

Cleveland:  W.  Ward  Marsh.  Plain  Dealer. 
Columbas:  Fred  Oestreicher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Guinan,  5927  Wlnton. 
Denver:  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Russ  Schoch.  Register-Tribune 
Delroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOndward  2-1144. 

Hartford:  Allen  M.  Wldem.  CH  9-8211. 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus.  622  N.E.  98  St. 
Milwaukee:  Wm.  Nlehol,  2251  S.  Layton. 
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New  Orleans:  Mrs.  Jack  Auslet.  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk.  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker.  911  N.  51st  St. 
Pittsburgh:  R.  F.  Klingensmtth.  516  Jean- 
ette. Wllkinsburg,  Cnurchiil  1-2809. 
Portland.  Ore.:  Arnold  Marks.  Journal. 
Providence:  Wm.  Trambukls.  Loew'3  State. 
St.  Louis:  Joe  & Joan  Pollack.  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  11.  Pearson,  Deseret  News. 
Kan  Francisco:  Dolores  Barusch,  25  Tay- 
lor St..  ORdway  3-4813:  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  nurley,  306  H.  St 
N.  W. 

In  Canada 

Montreai:  Room  314,  625  Belmont  St.. 
Jules  Larnchelle. 

St.  John:  43  Waterloo.  Sam  Babh. 
Toronto:  26  75  Bayvtew  Ave.  Willowdale, 
Ont.  W (Radish. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St..  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City. 
Mo.  Sectional  Edition,  $3.00  per  year 
National  Edition.  $7.50. 

AUGUST  7,  1961 

Vol.  79  No.  16 


PROJECTS  FOR  PROGRESS 


THE  INDUSTRY  definitely  is  getting  set 
to  make  the  1961-62  season  one  of  the 
best  in  recent  years.  To  accomplish  this,  it  will 
implement  promotional  activity  on  a nationwide 
scale,  carried  out  in  depth  at  the  local  level. 
This  intensification  of  the  effort  will  be  ap- 
proached from  several  directions.  1)  There 
will  be  the  COMPO  plan  of  cooperation  between 
distributors  and  exhibitors  on  product  and  pro- 
motion tie-ins,  area  by  area;  and  2)  the  Edward 
L.  Hyman  plan  of  orderly  release  that  will  work 
in  similar  fashion;  both  of  these  are  to  start  in 
September  and  carry  through  mid-December. 
Additionally,  Theatre  Owners  of  America  plans 
to  supplement  these  efforts  by  means  of  adver- 
tising-publicity seminars  at  its  convention  in 
New  Orleans  in  October. 

As  is  well  known,  Mr.  Hyman  has  worked 
long  and  hard  to  sell  producer-distributors  on 
the  orderly  release  of  quality  product,  particu- 
larly with  the  view  of  making  such  product 
available  during  so-called  “orphan  periods.”  One 
such  period  for  which  there  has  been  a serious 
lack  of  quality  product  is  the  September-De- 
cember  quarter.  But,  after  a series  of  meetings 
with  major  company  sales  heads,  Mr.  Hyman 
reported  that  they  had  “promised  a flow  of 
saleable  product  throughout  September-Decem- 
ber,  with  many  of  them  giving  assurances  that 
they  would  continue  their  cooperation  on  this 
drive  well  into  1962.” 

Cognizant  that  product  marketing  and  mer- 
chandising must  work  hand-in-hand  together, 
that  merely  the  release  or  availability  of  good 
product  will  not,  in  itself,  do  the  job,  Mr.  Hy- 
man gave  the  film  executives  this  promise:  “We 
will  get  strenuously  behind  the  release  of  any 
picture  that  stands  a chance,  and  that  we  and 
other  exhibitors  of  America  will  make  this  effort 
in  any  section  in  wdiich  they  want  to  initially 
release  the  film.”  Moreover,  to  make  this  widely 
effective,  the  campaigns  used  will  be  made 
available  to  all  other  engagements  of  each  pic- 
ture. With  the  distributors  further  cooperating 
by  providing  the  facilities  and  manpower  of 
their  advertising  departments  on  an  expanded 
scale,  top  results  should  be  attained.  It  all 
augurs  well,  indeed! 

It  is  encouraging  to  note  that  the  COMPO 
campaign,  which  now  is  set  to  get  underway, 
wTas  announced  only  in  May — a little  more  than 
two  months  ago.  This  evidence  of  quick  action 
to  meet  a long-felt  need  gives  added  assurance 
that  COMPO  and  all  of  its  components  really 
“mean  business.” 

★ ★ 

Another  sign  of  awakening  to  a need  is  the 
proposal  made  by  the  Association  of  Motion 
Picture  Producers  that  a “Hollywood  Festival 


of  Films”  be  held  in  August  of  1962  to  which 
press  representatives  from  approximately  60 
major  cities  will  be  invited.  This  is  to  be 
modeled  after  the  highly  successful  such  event 
that  Warner  Bros,  recently  conducted  on  their 
own,  garnering  widespread  favorable  publicity 
for  their  studio  and  several  of  their  top  pictures. 

This  would  serve  as  an  excellent  base  on  which 
to  carry  forward  the  effort  to  make  September- 
December  1962  another  banner  period.  In  fact, 
it,  doubtless,  would  extend  well  beyond  that. 
The  combination  of  the  two  projects  would  give 
a sort  of  one-two  punch  that  would  score  tri- 
umphantly for  motion  pictures,  individually  and 
collectively,  and  for  the  industry  generally. 

The  AMPP  plan  requires  the  cooperation  of 
exhibitors  and  also  of  distributors,  which  is 
but  another  instance  showing  that  teamwork  is 
an  important,  if  not  actually  an  essential,  factor 
in  any  project  designed  to  be  of  industry-wide 
benefit.  Although  the  date  of  the  proposed 
“Festival”  is  a year  away,  it  merits  beginning 
work  on  at  once. 

★ ★ 

Still  another  promotional  project  is  the  plan 
to  create  interest  in  and  develop  new  screen  per- 
sonalities. For  this  purpose  the  groups  repre- 
senting production  and  exhibition  which  met 
in  Beverly  Hills  last  month  have  proposed  the 
making  of  one  or  a series  of  short  subjects  to 
be  shown  in  theatres  to  familiarize  the  public 
with  potential  stars  to  be  seen  in  forthcoming 
pictures.  But  much  more  needs  to  be  done  to 
bring  new  personalities  to  the  fore. 

Here,  again,  cooperation  on  the  part  of  pro- 
ducers, distributors  and  exhibitors  is  called  for. 
The  former  have  to  provide  more  and  more 
opportunities  for  young  people  to  appear  in 
pictures;  the  distributors  must  do  their  share  to 
make  these  newcomers  known  to  exhibitors,  as 
well  as  to  the  public;  and  the  exhibitors,  in 
turn,  must  not  only  be  willing  to  play  the  pic- 
tures in  which  newcomers  are  featured  but,  also, 
put  forth  extra  effort  in  promoting  them. 

★ ★ 

There  is  a common  purpose  in  all  of  the  afore- 
mentioned projects,  namely,  to  increase  attend- 
ance and  to  improve  the  status  and  stature  of  the 
motion  picture  and  its  industry.  Each  plan  can, 
in  measure,  achieve  this  objective  on  its  own. 
But,  all  together,  the  results  can  be  greatly  en- 
hanced. Obviously,  that  also  applies  to  the  team- 
ing of  producers,  distributors  and  exhibitors 
and  to  the  extent  to  which  each  element  and  each 
individual  thereof  will  participate  in  these  pro- 
gressive undertakings. 


Arkansas  Ruling  on  Pay  TV 
T o Speed  T elemeterPlans 


NEW  YORK — Action  by  the  Arkansas 
Public  Service  Commission  ordering  the 
Southwestern  Bell  Telephone  Co.  to  pro- 
vide the  necessary  service  to  Midwest  Video 
Corp.  for  the  operation  of  Telemeter  pay 
TV  system  in  Little  Rock  has  cleared  a 
“major  roadblock”  and  Telemeter  will 
move  into  the  American  market  as  speedily 
as  possible.  That  was  the  statement  last 
week  by  Louis  A.  Novins,  Telemeter  presi- 
dent, following  the  PSC  decision. 

“The  Arkansas  decision,”  Novins  said, 
“confirms  our  position  on  every  issue  of  law 
which  the  petition  of  Midwest  Video 
sought  to  clarify.  On  the  basis  of  the 
record  of  the  hearing,  and  the  clear  lan- 
guage of  the  decision,  we  have  been  advised 
that  any  appeal  to  the  courts  which  may  be 
contemplated  by  the  exhibitor  intervenors 
can  only  strengthen  our  basic  legal 
position.” 

Novins  said  it  should  be  apparent  that 
pay  TV  cannot  be  seriously  impeded  by  the 
opponents  and,  if  anything,  their  testimony 
at  the  hearings  served  to  “expose  the  ir- 
relevant nature  of  their  intervention.”  He 
stated  that  it  was  time  “average  exhibitors 
woke  up  and  stopped  being  suckers  for  the 
‘big  boys’  with  television  and  other  inter- 
ests.” He  said  he  was  certain  that  when 
pay  TV  got  established,  the  major  circuits 
would  be  among  the  first  to  adopt  the 
medium.  Novins  added  that  “some  of  those 
who  have  been  contributing  to  anti-pay  TV 
committees  are  already  making  deals  with 
us.” 

The  PSC  rendered  a unanimous  decision 
which,  it  was  believed,  established  a prece- 
dent for  other  affiliates  of  the  Bell  Tele- 
phone system  and  ruled  that  Southwestern 
Bell  was  the  proper  utility  to  provide  the 
cables  for  the  service.  The  PSC  also  found 
pay  TV  in  the  public  interest  and  dismissed 
the  petition  of  the  intervening  theatre 
.owners. 

In  denying  the  petition  of  the  exhibitors, 
the  PSC  said:  “Any  new  invention  is  likely 
to  lead  to  economic  change.  This  commis- 
sion cannot  deny  the  people  of  Arkansas 
the  benefit  of  a new  entertainment  medium 
merely  because  other  segments  of  the  in- 
dustry may  be  inconvenienced  thereby.” 


COMPO  Marketing  Plan 
Okayed  by  Sales  Chiefs 

NEW  YORK — The  general  sales  man- 
agers of  the  major  companies  and  the 
legal  departments  thereof  have  approved 
the  merchandising  and  marketing  plan 
as  proposed  by  the  executive  committeemen 
of  the  Council  of  Motion  Picture  Organi- 
zations. This  was  revealed  July  27  by 
Robert  Ferguson,  chairman  of  a subcom- 
mittee of  the  advertising  and  publicity 
directors  committee  of  the  Motion  Picture 
Ass’n  of  America,  at  a meeting  of  the 
full  committee  at  MPAA  headquarters. 

The  areas  in  which  the  saturation  pro- 
grams will  be  launched  will  be  mapped  out 
shortly  so  that  the  enterprise  can  be 
started  about  September  15.  The  plan  calls 
for  the  pooling  of  merchandising  ideas  to 
promote  specific  important  pictures. 


U.S.  Theatre  Receipts  Up 
$226  Million  in  2 Years 

WASHINGTON— U.  S.  Motion  pic- 
ture theatres  had  gross  receipts  of 
$1,394,000,000  in  1960,  an  increase  of 
$226,000,000  in  a two-year  period,  the 
Department  of  Commerce  reported  this 
week.  In  1958,  gross  receipts  totaled 
$1,168,000  and  in  1959  they  climbed  to 
$1,278,000. 

The  industry  as  a whole  contributed 
$831,000,000  of  the  $417,054,000,000 
total  national  income  in  1960,  an  in- 
crease of  $1,000,000  over  the  1959  fig- 
ure and  a healthy  jump  from  the  $775,- 
000,000  total  reported  in  1958. 

Total  compensation  paid  to  employ- 
es in  the  industry  and  the  number  of 
persons  employed,  however,  were  down. 
Compensation  t o t a 1 e d $748,000,000 
compared  to  $754,000,000  in  1959.  It 
was  higher,  nevertheless,  than  the  1958 
mark  of  $724,000,000,  the  low  figure  in 
the  last  five  years. 

The  163,000  full-time  theatre  em- 
ployes represented  a drop  of  5,000 
under  1959,  9,000  below  1958  and  34, 
000  less  than  in  1956.  In  1960,  there 
were  175,000  persons  employed  in  the 
production  of  motion  pictures,  a drop 
of  4,000  under  the  1959  figure  and 
31,000  less  than  the  number  employed 
in  1956. 


Martin  Circuit  Acquires 
11-Theatre  SE  Circuit 

ATLANTA — The  Martin  Circuit,  already 
one  of  the  largest  in  the  country,  this  week 
added  another  11  indoor  and  drive-in  prop- 
erties by  acquiring  Independent  Theatres, 
Inc.  of  Chattanooga  and  Atlanta.  The 
transaction  was  announced  by  Moses 
Lebovitz,  president  of  Independent  The- 
atres, and  E.  D.  and  Roy  Martin,  owners 
of  the  Martin  chain. 

With  the  acquisition,  the  Martin  circuit 
increased  its  theatre  holdings  to  175  prop- 
erties. Earlier  in  the  year,  the  circuit  pur- 
chased 45  theatres  in  the  Crescent  Circuit 
of  Nashville.  The  new  additions  include  the 
State,  Capital,  Brainerd  and  Liberty  in- 
door theatres  and  the  Red  Bank,  Highway 
58,  Broad  Street,  23rd  Street  drive-ins  and 
the  Skyway  Drive-In,  now  under  construc- 
tion, in  Chattanooga,  and  the  Rialto  and 
Central  theatres  in  Atlanta. 

Both  Independent  Theatres  and  Martin 
Theatres  are  pioneer  theatre  organizations 
in  the  south  and  southeast.  Independent 
was  established  in  1912  by  the  late  Abe 
Solomon,  the  same  year  the  late  Roy  E. 
Martin  founded  his  circuit.  C.  L.  Patrick 
is  a principal  with  the  Martin  brothers  in 
that  circuit,  while  officers  of  Independent 
in  addition  to  Lebovitz  include  Jay  Solo- 
mon, Robert  Lebovitz  and  Robert  Moscow. 


Presidents  of  Six  New  TOA 
Units  on  Convention  Staff 

NEW  YORK — The  presidents  of  the  six 
exhibitor  associations  which  have  joined 
Theatre  Owners  of  America  during  the 
1960-61  period  have  been  named  honorary 
chairmen  of  TOA’s  14th  annual  convention 
and  tradeshow,  which  will  be  held  in  the 
Roosevelt  Hotel,  New  Orleans,  October  8-12. 

Albert  M.  Pickus,  TOA  president,  said  the 
men  were  honored  so  as  to  give  recognition 
to  the  new  units  which  would  be  repre- 
sented for  the  first  time  at  a national 
convention. 

The  honorary  chairmen  are  George  M. 
Aurelius,  president  of  Arizona  Theatre 
Owners  Ass’n;  Robert  Davis,  pi'esident  of 
Texas  Drive-In  Theatre  Owners  Ass’n;  L. 
C.  Montgomery,  president  of  Louisiana 
Theatre  Owners  Ass’n;  Richard  Orear, 
president  of  United  Theatre  Owners  of  the 
Heart  of  America;  Ed  P.  Ortte,  president  of 
Mississippi  Theatre  Owners  Ass’n,  and  Roy 
Richardson,  president  of  Virginia  Motion 
Picture  Theatre  Owners  Ass’n. 

These  men  will  supplement  the  conven- 
tion staff  which  consists  of  four  chairmen; 
namely,  Kermit  Carr  of  New  Orleans,  A. 
Lloyd  Royal  of  Meriden,  Miss.,  Don  Staf- 
ford of  New  Orleans  and  T.  G.  Solomon  of 
McComb,  Miss. 

A ladies  committee  will  be  appointed 
shortly  to  organize  an  entertainment  pro- 
gram for  the  wives  of  the  conventioneers. 

The  trade  show  will  be  staged  in  con- 
junction with  the  National  Ass’n  of  Con- 
cessionaires. 


Showmanship  Session  May 
Open  TOA  Convention 

NEW  YORK — Theatre  Owners  of  A- 
merica  has  called  upon  members  of  com- 
panies of  the  Motion  Picture  Ass’n  of  A- 
merica  for  the  cooperation  in  opening 
the  annual  TOA  convention  in  New  Orleans 
with  a mammoth  showmanship  meeting. 
The  proposal  was  made  to  the  MPAA 
advertising  and  publicity  directors  com- 
mittee at  a meeting  here  Thursday  by 
Joseph  Alterman,  administrative  secretary 
of  TOA,  and  Albert  Floersheimer,  director 
of  public  relations. 

The  opening  gun  session  at  the  conven- 
tion, which  is  scheduled  for  October  8-11 
in  the  Roosevelt  Hotel,  would  consist  of 
the  presentation  of  techniques  of  showman- 
ship. Whether  it  will  be  a joint  effort  by 
all  companies  or  a company-by-company 
project  was  not  determined  but  interest 
was  shown  by  the  committee  members.  The 
plan  will  be  presented  to  the  members’ 
respective  companies. 

The  TOA  men  also  suggested  that  on 
the  second  day  of  the  convention  that 
an  advertising  session  be  held  at  which 
key  circuit  men  and  independent  exhibitors 
present  joint  campaigns  on  a particular 
picture.  This  was  taken  under  advisement. 

It  was  also  announced  that  one  of  the 
principal  addresses  will  be  delivered  by 
Laurence  A.  Tisch,  chairman  of  the  board 
of  Loew’s,  Inc.  Loew’s  Theatres  joined  TOA 
last  year  just  prior  to  the  Los  Angeles  con- 
vention. This  will  be  Tisch’s  first  appear- 
ance at  a TOA  conclave  as  a member  and 
also  will  be  the  first  time  that  he  will  ad- 
dress a national  exhibitor  convention.  He 
will  speak  at  one  of  the  four  main  lunch- 
eon sessions.  Tisch  is  one  of  the  younger 
top  executives  in  the  theatre  industry,  hav- 
ing become  associated  with  Loew’s  only  a 
few  years  ago  as  one  of  the  nation’s  lead- 
ing hotel  owners. 


6 


BOXOFFICE  ::  August  7,  1961 


NT&T  Third  Quarter  Net 
Up  7%  Over  Last  Year 

BEVERLY  HILLS,  CALIF.— An  in- 
creased gross  income  of  7 per  cent  was  dis- 
closed by  National  Theatres  & Television, 
Inc.,  for  the  third  quarter  ended  June  27, 
1961,  with  total  income  moving  up  to  $10,- 
722,509  from  $10,028,325  for  the  corre- 
sponding period  a year  ago. 

President  Eugene  V.  Klein  reported  to 
stockholders  that  the  company’s  net  in- 
come rose  to  $114,306,  or  4 cents  a share, 
in  contrast  with  a net  loss  of  $2,235,293  or 
79  cents  a share,  in  the  1960  quarter.  Net 
gains  from  theatre  dispositions  in  the 
respective  13-week  periods  were  $76,553 
this  year  and  $69,773  in  the  1960  period,  he 
said. 

“Results  of  the  company’s  third  quarter 
operations  further  confirm  the  restoration 
of  the  business  to  a profit-making  status,” 
Klein  added,  emphasizing  the  progress 
made  between  1960  and  current  profits 
from  operations. 

While  $1,521,396  of  last  year’s  loss  was  a 
special  provision  for  a decline  in  value  of 
NT&T’s  investments  in  National  Telefilm 
Associates,  the  remainder  of  the  loss  came 
through  regular  operations  in  the  amount 
of  $713,897. 

For  the  first  39  weeks,  the  company  had 
a net  income  of  $736,470,  or  26  cents  a 
share,  compared  with  a net  loss  of  $3,071,- 
274,  or  $1.09  a share  in  the  similar  span  of 
the  1960  fiscal  year.  NT&T  had  2,816,247 
common  shares  outstanding  at  the  end  of 
both  periods. 


Academy  Elects  Freed 
First  Vice-President 

HOLLYWOOD — The  board  of  governors 
of  the  Academy  of  Motion  Picture  Arts  and 
Sciences  this  week  elected  Arthur  Freed 
first  vice-president,  and  voted  to  again 
stage  its  34th  Awards  presentation  in  the 
Santa  Monica  Civic  Auditorium. 

Freed  succeeds  Wendell  Corey  who  last 
week  moved  up  to  the  Academy  presidency 
following  the  death  of  Valentine  Davies. 

The  Academy  by-laws  call  for  the  sec- 
ond vice-president — in  this  case  Jacob  H. 
Karp — to  become  first  vice-president  in  the 
event  that  the  president  dies  and  first  vice- 
president  automatically  succeeds  him. 
Karp,  Paramount  studio  executive,  how- 
ever, declined  the  spot,  electing  to  remain 
second  vice-president. 

The  decision  to  stage  the  “Oscar”  show 
in  the  Santa  Monica  Auditorium  for  the 
second  successive  year  was  made  after  a 
report  was  heard  on  the  relative  merits  of 
available  facilities  in  the  Los  Angeles  area. 

The  show,  slated  for  Monday,  April  9, 
1962,  will  be  televised  and  broadcast  na- 
tionally over  the  ABC  network. 


Award  to  'Hand-in-Hand' 

VENICE — Helen  Winston’s  “Hand  in 
Hand,”  released  by  Columbia  Pictures,  has 
been  awarded  first  prize  in  the  cultural 
division  of  the  1961  Venice  International 
Film  Festival,  it  was  announced  here.  This 
special  category  comprises  feature  films 
deemed  most  suitable  for  children.  “Hand 
in  Hand”  won  numerous  honors  in  the 
United  States,  including  the  National  Con- 
ference of  Christians  and  Jews’  Annual 
Brotherhood  Award  and  the  Parent’s  Mag- 
azine Gold  Medal. 


Robert  \N.  Selig  Is  Appointed  Head 
Of  Theatre  Operations  for  NT&T 


LOS  ANGELES — Robert  W.  Selig  has 
been  named  general  manager  of  theatre 
operations  for  Na- 
tional Theatres  & 
Television  by  presi- 
dent Eugene  V.  Klein. 

Selig,  since  1958 
president  of  NT&T’s 
Fox  Inter-Mountain 
Theatres  in  Denver 
and  additional- 
ly since  1960  presi- 
dent of  Fox  Midwest 
Theatres  in  Kansas 
City,  will  move  here 
to  assume  charge  of 
the  circuit’s  220  the- 
atres and  drive-ins  in  17  states. 

Selig  joined  Fox  Inter-Mountain  The- 
atres in  January  1939,  starting  as  a theatre 
manager,  and  was  successively  advanced  to 


promotion  manager,  district  manager,  divi- 
sion manager  and  president.  Prior  to  his 
National  Theatres  association  he  had  been 
with  the  advertising-sales  department  of 
20th-Fox  Film  Corp.  and  formerly  western 
division  manager  of  Gaumont-British  Pic- 
tures Corp. 

Selig  also  is  a vice-president  of  the  The- 
atre Owners  of  America  and  has  served  11 
years  as  president  of  the  University  of 
Denver  board  of  trustees  as  well  as  on  the 
board  of  directors  of  the  Better  Business 
Bureau  of  Denver. 

Selig  will  report  directly  to  president 
Klein,  and  indications  were  that  his  ap- 
pointment limits  the  authority  of  execu- 
tive vice-president  Sheldon  Smerling,  who 
will  have  no  jurisdiction  in  the  field  of 
theatre  operations.  Selig  fills  the  post  va- 
cated a few  months  ago  by  the  retirement 
of  M.  Spencer  Leve. 


Robert  W.  Selig 


Schine  Circuit  Reopens  15  th  Theatre 
In  Multimillion  Remodeling  Program 


KENT,  OHIO— The  Kent  Theatre  has 
been  reopened  after  a thorough  renovation 
and  remodeling,  representing  the  15th 
Schine  circuit  unit  to  be  completed  in  a 
multimillion  dollar  modernization  program. 

“Additional  theatre  renovation  will  con- 
tinue as  the  need  arises,”  said  Donald  G. 
Schine,  vice-president  of  the  Schine  cir- 
cuit. “Our  intention  has  been,  and  always 


IATSE  Board  in  Favor 
Of  Joining  COMPO 

OTTAWA — The  International  Alli- 
ance of  Theatrical  Stage  Employes 
general  executive  board,  in  session  here 
last  week,  has  voted  acceptance  of  an 
invitation  for  the  union  to  join  the 
Council  of  Motion  Picture  Organiza- 
tions. 

“COMPO’s  objectives,”  declared 
IATSE  president  Richard  F.  Walsh, 
“are  high  among  our  objectives  also. 
For  years,  our  members  in  all  parts  of 
the  country  have  been  seeking  to  boost 
movie  attendance  by  word  of  mouth, 
auto  bumper  stickers,  floats  in  Labor 
Day  parades,  sales  of  tickets  to  kiddies’ 
matinees  and  sponsorship  of  union 
theatre  parties.  Our  locals  have  worked 
with  exhibitor  groups  in  opposing  blue 
laws,  censorship,  admission  taxes  and 
the  extension  of  daylight  saving  time. 
Through  affiliation  with  COMPO,  we 
feel  that  such  activities  can  be  coordi- 
nated and  intensified.  We  are  grateful 
to  COMPO’s  executive  committee  for 
extending  us  an  invitation  to  join.” 

The  invitation  specified  that  the 
IATSE  would  be  represented  on  the 
executive  committee. 


will  be,  to  anticipate  the  ever-changing 
demands  of  the  industry  and  our  patrons. 
With  the  increasing  competition  for  the 
entertainment  dollar,  it  is  a matter  of 
necessity,  and  even  survival,  to  offer  the 
prospective  patron  not  only  the  best  in 
screen  fare  but  the  utmost  in  comfort  and 
service.” 

The  Kent  now  is  equipped  with  new 
Simplex  projection  and  stereophonic  sound 
system  for  which  a new  booth  has  been 
provided.  The  theatre  has  been  completely 
air  conditioned  with  the  installation  of  an 
all-weather  unit.  Leopard  skin  carpeting 
by  Mohawk  is  used  extensively  throughout 
the  lobby  and  auditorium,  new  drapes  have 
been  hung  and  the  side  walls  acoustically 
treated.  The  theatre  has  been  completely 
reseated  on  a plan  providing  more  space 
between  rows. 

In  the  outer  lobby,  one  complete  wall 
is  luminous  while  the  opposite  wall  is 
equipped  with  a large  shadow  box  dis- 
playing future  attractions.  New  glass  doors 
have  been  installed  at  the  entrance,  the 
marquee  updated  to  utilize  the  latest  in 
indirect  lighting  and  a new  concession  area 
has  been  installed. 

Ray  Steuber  of  Derr  & Steuber,  Akron, 
was  the  architect  for  the  renovation. 

Other  Schine  theatres  which  have  been 
renovated  are  the  Paramount  and  Eckel, 
Syracuse.  N.Y.;  New  Riviera  and  Monroe, 
Rochester,  N.Y.;  Wooster,  Wooster,  Ohio; 
Strand,  Lexington,  Ky.;  Strand,  Delaware, 
Ohio;  Massena,  Massena,  N.Y.;  Dorset, 
Cambridge,  Md.;  Palace,  Lockport,  N.Y.; 
Manring,  Middleboro,  Ky.-  Fox,  Corning, 
N.Y.;  Elmwood,  Penn  Yan,  N.Y.,  and 
Granada.  Buffalo,  N.Y.  The  Eckel,  Monroe, 
New  Riviera,  The  Lexington,  Strand  and 
Granada  are  equipped  to  show  both  35mm 
and  70mm  films.  The  Eckel  and  Granada 
also  can  project  Cinerama  pictures. 


BOXOFFICE  ::  August  7,  1961 


7 


Record  Half-Year  Net 
Reported  by  AB-PT 


NEW  YORK — American  Broadcasting- 
Paramount  Theatres  achieved  a record 
level  of  net  operating  profits  during  the 
first  six  months  of  this  year.  Leonard 
Goldenson,  president,  reported  Wednesday 
(2)  that  the  estimated  net  operating  earn- 
ings for  the  period  amounted  to  $5,694,000, 
while  net  profits  including  capital  gains 
rose  to  $11,843,000.  Comparable  figures 
last  year  were  $5,653,000  and  $6,981,000, 
respectively. 

For  the  second  quarter,  net  operating 
profits  were  $2,269,000,  compared  with 
$2,317,000  in  1960,  and  net  profits,  includ- 
ing capital  gains,  were  $4,504,000,  com- 
pared with  $3,601,000  last  year.  Second 
quarter  capital  gains  principally  were  from 
the  sale  of  half  of  the  company’s  stock 
holdings  of  Microwave,  Associates,  Inc., 
and  were  reduced  by  a provision  of  $2,000,- 
000  for  a reserve  against  foreign  invest- 
ments. 

Goldenson  said  the  company’s  theatre 
business  in  the  first  six  months  was  ahead 
of  the  same  period  last  year,  reflecting  the 
improved  quality  of  motion  pictures  shown 
during  that  period.  The  ABC  broadcast- 
ing division  also  was  ahead  of  last  year. 


Sees  Bigger  Role  for  Films 
In  Int'l  Understanding 

SEATTLE — The  role  that  the  motion 
picture  has  played  in  spreading  interna- 
tional understanding  cannot  be  overesti- 
mated, and  what  has  been  accomplished  so 
far  is  only  the  beginning  of  what  it  will 
achieve  in  the  future,  Eric  A.  Johnston 
declared  at  the  convention  of  Toastmasters 
International  here  last  week. 

The  president  of  the  Motion  Picture 
Ass’n  of  America  said  theatres  of  the  world 
sell  “some  250,000,000  admissions”  every 
week. 


Activity  Hums  at  Warners; 
37  Pictures  in  Progress 

HOLLYWOOD — A record  peak  in 
motion  picture  activity  for  recent  years 
is  building  up  at  Warner  Bros,  where 
37  theatrical  films  are  in  progress,  it 
was  announced  this  week  by  William 
T.  Orr,  vice-president  in  charge  of 
production. 

The  activity  covers  every  phase  of 
studio  operation  from  scripts  to  editing 
of  completed  films  and  preparation  of 
advertising  and  publicity  campaigns 
on  features  ready  for  release. 

Subjects  of  screenplays  run  from 
musicals  and  comedy  to  dramas  and 
action  adventures,  with  productions 
based  on  hit  stage  plays,  popular  books 
predominating  but  also  including  origi- 
nal stories  written  directly  for  the 
screen,  Orr  said. 


James  O.  Hoover  Named 
Ass't  V-P  for  Martin 


Glen  Alden  Half-Year  Net 
Reported  at  $1,173,000 

NEW  YORK — A consolidated  net  profit 
of  $1,173,000  on  revenues  of  $43,386,000  was 
reported  by  the  Glen  Alden  Corp,  for  the 
first  six  months  of  1961.  Glen  Alden  is  the 
parent  company  of  RKO  Theatres.  The 
company  has  diversified  products  such  as 
coal,  steel  and  aluminum  parts  and  leather. 

In  the  first  six  months  of  last  year, 
Alden  reported  a net  loss  of  $1,364,000  on 
sales  and  revenues  of  $44,728,000. 


Saul  Shiffrin  Named  V-P 
Of  the  Art  Theatre  Guild 

NEW  YORK — Saul  Shiffrin  has  joined 
the  Art  Theatre  Guild  as  vice-president  and 
film  buyer  for  the  circuit  of  16  art  theatres 
operated  by  the  organization  across  the 
country.  Shiffrin  will  make  his  headquar- 
ters in  New  York  in  new  offices  being  pre- 
pared in  the  Hotel  Wellington. 

The  Art  Theatre  Guild  operates  theatres 
in  Ohio,  Kentucky,  Illinois,  Missouri,  Colo- 
rado, Arizona  and  Tennessee. 


Decca  Earns  $1,315,063 
In  First  Half  of  1961 

NEW  YORK — Consolidated  net  earnings 
of  Decca  Records,  including  results  of  oper- 
ations of  Universal  Pictures,  its  subsidiary, 
amounted  to  $1,315,063  for  the  six  months 
ended  June  30.  This  was  equal  to  $1.02  per 
share  on  the  1,285,701  outstanding  shares 
of  capital  stock  in  the  hands  of  the  public. 


COLUMBUS,  GA. — James  O.  Hoover  has 
been  named  assistant  vice-president  and 
placed  on  the  board 
of  directors  of  Martin 
Theatres,  Inc.,  it  was 
announced  recently 
by  officials  of  the 
company. 

Hoover  joined  the 
Martin  Organization, 
which  operates  in 
Georgia,  Alabama, 
Florida,  Tennessee 
and  Kentucky,  in 
1 9 4 6 immediately 
after  being  separated 
from  the  Army  with 
During  World  War  II 
he  served  with  the  36th  Infantry  Division 
in  the  Italian  campaign.  He  is  secretary- 
elect  of  the  Columbus  Rotary  Club,  re- 
turned recently  from  Tokyo,  where  he  was 
a delegate  to  the  International  Rotary  con- 
vention. Also  a past  president  of  the  Co- 
lumbus and  South  Columbus  Boys  Club 
YMCA,  chairman  of  the  official  board  of 
Saint  Paul  Methodist  Church  and  in  1953 
Columbus’  Young  Man  of  the  Year. 

Headquarters  in  Columbus,  Martin  The- 
atres operates,  in  addition  to  the  movie 
houses,  two  television  stations — WTVM  in 
Columbus  and  WTVC  in  Chattanooga, 
Tenn. 


James  O.  Hoover 
the  rank  of  captain. 


William  Inlaid  Elected 
NJ  Allied  President 

KIAMESHA  LAKE,  N.  Y.— The  new 
president  of  Allied  Theatre  Owners  of  New 
Jersey  is  William  Infald,  exhibitor  of  Nut- 
ley  and  Islin,  N.  J.  He  was  elected  here 
Tuesday  (1)  at  the  annual  convention  of 
the  unit  in  the  Concord  Hotel. 

Sam  Engleman  of  Irvington  was  elected 
vice-president  for  the  northern  area  of  the 
state  and  John  Harwan  of  Mount  Ephraim 
was  elected  vice-president  for  the  southern 
part.  Louis  Solkoff  of  Newark  was  elected 
secretary  and  Howard  Herman  of  Haw- 
thorne was  named  treasurer.  Irving  Dol- 
linger  was  re-elected  chairman  of  the 
board  and  the  unit’s  representative  on  the 
national  Allied  board. 

Sidney  Stern,  the  retiring  president,  was 
elected  an  honorary  member  of  the  board. 
Two  New  York  exhibitors  were  elected  to 
the  board  of  the  New  Jersey  organization. 
They  were  Allen  Levy  of  Newburgh  and 
Albert  Suchman  of  New  York  City.  Rich- 
ard Turtletaub  of  Paterson  was  elected  as 
a third  new  director. 

Milton  London  of  Detroit,  executive  di- 
rector of  Allied  States  Ass’n,  addressed  the 
convention  and  said  that  the  Allied  units 
were  growing  in  strength  and  in  member- 
ship and  that  he  had  received  many  re- 
quests from  exhibitors  who  were  interested 
in  establishing  new  units  where  Allied  now 
was  not  represented. 


Republic-America  Merger 
May  Be  Voted  Wednesday 

NEW  YORK — The  proposed  merger  of 
Republic  Corp.  (formerly  Republic  Pic- 
tures) and  America  Corp.  may  be  ratified 
Wednesday  (9)  when  the  Republic  board 
of  directors  is  scheduled  to  hold  a meeting 
in  New  York. 

Victor  Carter,  president  of  Republic, 
recently  sold  more  than  265,000  shares  of 
his  Republic  stock  to  America  Corp.  Three 
America  directors  recently  were  elected  to 
the  Republic  board.  Pathe  Laboratories, 
subsidiary  of  America,  has  taken  over  the 
laboratory  work  formerly  handled  by  Con- 
solidated Film  Industries  in  New  York.  CFI 
is  owned  by  Republic.  Thus,  a merger  of 
the  two  companies  appears  to  be  a logical 
step. 

The  merger,  if  effected,  will  take  several 
months  to  complete.  The  deal  will  have  to 
be  approved  by  stockholders  and  the  Se- 
curities and  Exchange  Commission  after 
the  board  votes  it. 

There  are  no  plans  for  Republic  to  re- 
enter the  motion  picture  business  as  a pro- 
duction company. 


Kennedy  Leaves  Circuit 
To  Operate  Own  Theatre 

CHICAGO — Duncan  R.  Kennedy  has  re- 
signed as  vice-president  of  Great  States 
Theatres,  a subsidiary  of  the  Balaban  & 
Katz  Corp.  Kennedy  will  be  going  into 
business  for  himself,  having  acquired  the 
Starview  Drive-In  Theatre  in  Elgin,  111., 
from  the  Reckus  family,  who  has  been 
operating  it  for  the  past  13  years. 

David  B.  Wallerstein,  president  of  Great 
States  and  B&K,  announced  that  Ken- 
nedy’s duties  will  be  absorbed  by  the  execu- 
tive staffs  of  both  organizations. 


8 


BOXOFFICE  ::  August  7,  1961 


Keystone  Censorship  Void 
For  Third  Time  in  5 Years 


First  Steps  Take  for  20th 
To  Return  to  the  MPAA 

HOLLYWOOD  — A memorandum 
outlining  suggestions  for  improvements 
in  the  film  industry  and  its  operations 
may  be  the  basis  for  an  agreement 
under  which  20th  Century-Fox  may 
return  to  the  Motion  Picture  Ass’n  of 
America.  Spyros  Skouras,  20th-Fox 
president,  presented  the  suggestions  to 
Eric  Johnston,  MPAA  president,  at  a 
meeting  between  the  two  here  Tuesday 
(2)  with  the  request  that  they  be  sub- 
mitted to  the  MPAA  board  of  directors. 

If  the  MPAA  can  agree  in  prin- 
ciple to  a study  of  the  suggestions, 
with  a general  desire  to  implement 
them,  Skouras  will  recommend  to  his 
boai'd  that  20th  Century-Fox  rejoin 
the  MPAA,  the  Motion  Picture  Export 
Ass’n  and  the  Ass’n  of  Motion  Picture 
Producers. 

Johnston  will  present  the  recommen- 
dations to  his  board  shortly,  after 
which  Skouras  will  discuss  the  matter 
with  his  board.  The  suggestions  will  not 
be  made  public  until  acted  upon  by 
both  boards.  The  MPAA  president  said 
he  was  hopeful  that  the  issues  could 
be  adjusted  to  the  satisfaction  of  all 
concerned. 


Levy  Says  Solons  Should 
Study  Censorship  Rulings 

NEW  YORK  — Legislative  authorities 
who  seek  to  enact  censorship  laws  should 
acquaint  themselves  with  previous  decisions 
before  plunging  into  unconstitutional 
fields,  Herman  Levy,  general  counsel  for 
Theatre  Owners  of  America,  stated  in  his 
comments  on  the  outlawing  of  the  Penn- 
sylvania censorship  code. 

Levy  said  it  was  unfortunate  that  au- 
thorities who  enact  laws  had  learned 
nothing  from  pertinent  court  decisions  and 
continued  to  try  to  accomplish  what  courts 
had  held  could  not  be  accomplished  in  the 
manners  tried. 

The  TOA  counsel  described  the  industry 
victory  in  the  Pennsylvania  case  as  another 
step  forward  in  the  fight  of  the  industry 
to  obtain  what  it  was  rightfully  entitled 
to,  and  that  was  freedom  of  attack  by  un- 
constitutional censorship  laws  and  the  full 
benefit  of  the  guarantees  of  freedom  as 
they  were  enjoyed  by  all  other  media  of 
communication. 


'Golden  Arm'  and  'Moon' 
Finally  Get  Code  Seals 

HOLLYWOOD — Otto  Preminger’s  “Man 
With  the  Golden  Arm”  and  “The  Moon  Is 
Blue,”  both  denied  Motion  Picture  Produc- 
tion Code  seals  when  they  were  first  re- 
leased, now  have  been  cleared  following 
United  Artists  request  for  a review  of  the 
original  rulings.  The  films  will  be  reissued 
this  fall  in  tandem,  with  new  advertising 
campaigns. 

Amendments  to  the  Code,  which  formerly 
banned  references  to  narcotics,  okayed 
“Golden  Arm,”  made  in  1955,  and  other 
relaxed  Code  rulings  make  “Moon,”  pro- 
duced in  1953,  acceptable  now. 


PHILADELPHIA— A 4-3  decision  of  the 
Pennsylvania  State  Supreme  Court  last 
week  struck  down  motion  picture  censorship 
for  the  third  time  in  five  years  in  the  Key- 
stone state.  Chief  Justice  Charles  Alvin 
Jones,  writing  the  majority  opinion,  as- 
serted that  the  state’s  latest  try  to  regulate 
films  “plainly  violated  both  our  state  and 
federal  constitutions.”  The  decision  upheld 
a unanimous  ruling  by  the  Dauphin  County 
court.  The  outlawed  code,  which  was  not 
put  into  effect  pending  the  high  court  de- 
cision, was  passed  by  the  legislature  in 
1959  with  only  one  dissenting  vote.  It  re- 
placed a code  written  in  1915  and  knocked 
down  by  the  state  supreme  court  in  1956. 

Justice  Jones  wrote  that  the  1959 
statute  violated  a section  of  the  Penn- 
sylvania constitution  dealing  with  the  in- 
dividual’s right  of  free  expression.  Pre- 
censorship was  permitted  under  the  code 
because  it  would  restrain  the  initial  show- 
ing of  a film  for  48  hours  upon  notice  from 
a three-man  review  board;  also  Jones 
wrote,  any  criminal  prosecution  which 
might  develop  after  the  board  banned  a 
film  as  obsecene,  would  deprive  the  indi- 
vidual to  a public  trial  by  an  impartial  jury. 

OTHER  JUDGES  ON  CASE 

Joining  with  the  chief  justice  were 
Justices  Benjamin  R.  Jones,  Herbert  B. 
Cohen  and  Curtis  Bok.  Dissenters  were 
Michael  A.  Musmanno,  Michael  J.  Eagen 
and  John  C.  Bell  jr. 

Fees  required  to  register  films  to  be 
shown  in  the  state  under  the  now  invalid 
law  marked  a “Plain  attempt  to  tax  the 
exercise  of  free  speech,”  the  opinion  said. 
The  tribunal’s  majority  held  that  the  cen- 
sor board,  or  panel,  would  not  be  called 
upon  to  rule  whether  or  not  the  film  in 
question  was  in  fact  obscene,  but  whether 
or  not  the  defendant  violated  the  state 
code.  Jones  said  that  a person  cannot  be 
punished  constitutionally  for  uttering  al- 
leged obscene  matter  except  on  the  finding 
of  an  impartial  jury.  Such  a result,  he  said 
“cannot  be  achieved  by  the  artful  device” 
of  granting  administrative  officials  the 

Pennsylvania  to  Appeal 
Censorship  Ruling 

Harrisburg,  Pa.  — Gov.  David  L. 
Lawrence  has  ordered  the  State  De- 
partment of  Justice  to  appeal  the 
State  Supreme  Court  ruling  which  de- 
clared the  1959  motion  picture  censor- 
ship code  unconstitutional. 

Lawrence  said  the  appeal  would  be 
filed  with  the  U.  S.  Supreme  Court. 
He  said  he  had  ordered  the  appeal  after 
discussing  the  state  court  verdict  with 
Attorney  General  Anne  X.  Alpern. 

When  mayor  of  Pittsburgh,  Law- 
rence was  the  political  whip  that 
brought  about  the  “tax  anything”  law 
of  upwards  of  fifteen  years  ago  which 
permitted  political  subdivisions  to  en- 
act and  collect  10  per  cent  amusement 
taxes  which  helped  to  put  out  of  busi- 
ness hundreds  of  theatres  in  the  Key- 
stone state. 


power  to  disapprove  the  matter  and  im- 
pose a criminal  penalty  for  the  violation 
of  their  ban.  He  pointed  out  that  the  only 
qualification  for  membership  to  the  cen- 
sor board  is  that  the  appointees  be  Penn- 
sylvania residents.  “No  minimum  require- 
ment of  academic  education  or  sociological 
training  is  necessary;  indeed,  it  is  possible 
under  this  statute  to  have  uneducated  or 
even  illiterate  persons  ruling  on  whether  or 
not  motion  pictures  of  published  and  easily 
obtainable  literary  works  are  obscene.” 
Jones  said  the  review  board  would  be  re- 
quired to  rule  on  a broad  standard  for  the 
entire  state.  The  jurist  held  that  “this  is 
patently  specious,”  pointing  out  that  the 
moral  standards  of  the  average  resident 
of  a metropolitan  area  are  not  the  same 
as  those  of  the  average  rural  county 
resident.  Motion  picture  distributors  and 
exhibitors  had  argued  that  the  1959  law 
was  unconstitutional  and  conditions  of 
the  censor  setup  would  impose  severe 
financial  hardships. 

EXPRESSES  DISSENTING  VIEW 

Jurist  Musmanno,  writing  one  of  two 
separate  dissenting  opinions,  said  “the  ap- 
pealing prospect  presents  itself  that  films 
of  the  most  degrading  character,  films  re- 
vealing scenes  of  outright  degeneracy,  may 
be  projected  without  legal  hindrance  in 
Pennsylvania.”  He  noted  that  the  court 
“has  now  destroyed  three  statutes  on  the 
subject  of  motion  picture  sanitation.”  He 
said  the  people  “may  well  wonder  what 
must  be  done  to  protect  Pennsylvania  from 
the  evil  of  lascivious  pornographic,  obscene 
and  prurient  motion  pictures.” 

The  original  appeal  against  the  code  was 
filed  by  20th-Fox,  William  Goldman  The- 
atres, Inc.,  and  the  Pennsylvania  Ass’n  of 
Amusement  Industries. 

Film  Importers  Hail  Penn. 
Killing  of  Censorship  Code 

NEW  YORK — The  Pennsylvania  Su- 
preme Court’s  action  in  declaring  the  state 
censorship  code  unconstitutional  was 
hailed  by  Michael  F.  Mayer,  executive  di- 
rector of  the  Independent  Film  Importers 
& Distributors  of  America,  as  a “landmark” 
in  the  fight  for  a free  screen.  In  a formal 
statement,  Mayer  said: 

“The  Pennsylvania  Supreme  Court  has 
struck  down  the  motion  picture  censorship 
law  of  1959  as  a violation  of  both  the  state 
and  federal  constitutions.  In  particular, 
the  court  has  held  that  this  type  of  legis- 
lation is  a prior  restraint  of  free  speech 
and  a limitation  on  the  right  to  a jury 
trial. 

“The  members  of  IFIDA  are  thrilled  that 
the  court  has  upheld  the  vital  principle  of 
a free  screen  in  the  face  of  irresponsible 
attacks  on  the  nature  of  our  medium.  We 
call  on  the  legislatures  and  municipal  gov- 
erning bodies  of  all  of  America’s  states  and 
cities  to  consider  the  wisdom  of  Judge 
Charles  Alvin  Jones’  magnificent  opinion. 
We  congratulate  the  eminent  counsel  and 
the  organizations  and  corporations  that 
sponsored  this  magnificent  fight.  The  State 
of  Pennsylvania  and  the  United  States  are 
better  for  it.” 


BOXOFFICE  August  7,  1961 


9 


Big  Promotion  Campaign  Outlined 
By  UA  for  Teenage  Millionaire' 


NEW  YORK — United  Artists  is  putting  a 
tremendous  promotion  and  exploitation 
campaign  behind  its  Ludlow  Productions 
release,  "Teenage  Millionaire,”  a title 
which  UA  executives  claim  has  “two  magic 
words”  which  will  attract  all  young  peo- 
ple, according  to  Gabe  Sumner,  assistant  to 
Fred  Goldberg,  executive  director  of  ad- 
vertising, publicity  and  exploitation. 

More  than  300  theatres  in  the  south  and 
southwest  will  participate  in  the  satura- 
tion openings  of  the  picture — which  stars 
the  singing,  recording  artist,  Jimmy  Clan- 
ton— following  with  the  world  premiere  at 
Loew's  State,  New  Orleans,  August  17, 
James  R.  Velde,  UA  vice-president  in 
charge  of  domestic  sales,  announced.  Clan- 
ton, a native  of  Baton  Rouge,  will  make 
personal  appearances  and  launch  a “Teen- 
age Millionaire  Contest,”  which  later  will 
be  held  in  every  town  in  conjunction  with 
local  newspapers,  TV-radio  and  depart- 
ment stores. 

Because  of  the  presence  in  the  film  of 
Clanton  and  other  singers  popular  with  the 
younger  set — including  Chubby  Checker, 
Jackie  Wilson,  Dion,  Bill  Black's  Combo, 
Vicki  Spencer  and  Marv  Johnson,  who  sing 
a total  of  18  musical  numbers — “Teenage 
Millionaire”  is  a “natural  for  exploitation” 
during  the  summer  period,  UA  officials 
declared.  The  general  release  date  is 
August  and  other  saturation  dates  have 
been  set  for  the  late  August-Labor  Day 
weekend. 

Another  unusual  feature  of  “Teenage 
Millionaire”  is  the  use  of  Musicolor  for  the 
song  numbers,  this  being  the  use  of  East- 
man Color  stock  on  the  picture’s  black- 
and-white  negative  to  complement  the 
moods,”  according  to  Seymour  Poe,  repre- 
sentative for  Ludlow  Productions.  Howard 
B.  Krectsek  produced  the  picture  and 
Lawrence  F.  Doheny  directed. 

The  picture’s  three  built-in  promotion 
pegs — teenagers,  wealth  and  music— are  be- 
ing extensively  utilized  for  tieups  with  fan 
clubs,  banks,  record  dealers,  as  well  as 
newspapers,  radio  and  TV.  A giveaway 
record  of  Clanton  singing  the  title  song  is 
a major  facet  of  the  merchandising  cam- 
paign, with  every  teenager  who  buys  a 
ticket  to  the  film  receiving  one  of  the  discs, 
the  initial  order  for  the  recording  being 
1,000,000  copies.  Another  exploitation  gim- 
mick is  the  “Teenage  Millionaire  Contest,” 
to  be  held  in  New  Orleans  and  in  every 
town,  with  the  girl  and  boy  winners  getting 
to  live  as  a millionaire  for  a day. 


NOTICE  OF  CHANGE  OF  ADDRESS 

The  Eastern  Offices 
of 

BOXOFFICE 

now  are  located  at 
1270  SIXTH  AVENUE 
Suite  1804 
Rockefeller  Center, 

New  York  20,  N.  Y. 

Phone:  COlumbus  5-6370 


Joe  Levine  Enters  TV 
To  Film  Two  Series 

NEW  YORK — Joseph  E.  Levine,  who  is 
producing  "The  Last  Days  of  Sodom  and 
Gomorrah”  in  Europe  and  will  start  his  first 
Hollywood  production,  “Boys  Night  Out,” 
in  Hollywood  in  October,  has  now  joined 
forces  with  Martin  Ransohoff’s  Filmways 
Co.  to  produce  two  motion  pictures  in 
Europe  which  will  serve  as  pilots  for  pro- 
jected network  television  series. 

The  two  projects,  a “Hercules”  adventure 
and  TV  series,  and  an  adventure  film  and 
TV  series  titled  “Capri,”  will  both  be 
filmed  entirely  in  Europe  and  in  color. 
“Capri”  will  start  filming  in  mid-October 
with  the  "Hercules”  film  to  start  approxi- 
mately a month  later.  The  pilot  films, 
which  will  be  feature  length,  will  be  ready 
for  theatrical  distribution  in  the  spring 
and  will  be  shown  to  TV  networks,  which 
can  then  negotiate  for  an  hour-long  series 
for  fall  of  1962  showings. 

These  two  series  mark  the  entry  of 
Levine  into  the  area  of  television,  but 
Filmways  has  been  producing  TV  shows 
and  commercials  for  the  past  decade.  Le- 
vine and  Ransohoff  first  teamed  for  “Boys 
Night  Out,”  which  will  be  the  latter’s  first 
motion  picture  effort  and  will  be  financed 
by  Levine.  MGM  will  release  the  picture, 
which  will  star  Kim  Novak.  Miss  Novak 
and  Ransohoff  recently  signed  a partner- 
ship deal  for  two  other  features  to  be  made 
for  Kimco  Pictures. 

Otto  Preminger  to  Film 
'The  Cardinal'  for  Col. 

NEW  YORK — Otto  Preminger  has  ac- 
quired the  motion  picture  rights  to  “The 
Cardinal,”  the  best-selling  novel  by  the 
late  Henry  Morton  Robinson,  and  will  pro- 
duce and  direct  the  picture  for  Columbia 
release,  following  his  next  project,  “Advise 
and  Consent,”  which  he  will  start  filming 
for  United  Artists  release  in  September. 

Preminger  will  start  filming  “The  Cardi- 
nal” in  Boston  and  Rome  early  in  1962. 
It  will  be  made  in  color  and  70mm  and  will 
be  released  by  Columbia  as  the  second  in  a 
four-picture  arrangement  with  Preminger. 
Preminger’s  last  Columbia  release  was 
“Anatomy  of  a Murder,”  released  in  1959. 
His  previously  announced  Columbia  pic- 
ture, “Bunny  Lake  Is  Missing,”  will  be 
made  following  the  completion  of  “The 
Cardinal”  later  in  1962. 

Also  attending  the  press  conference  at 
Preminger’s  New  York  office  were  Paul 
N.  Lazarus  jr.  and  Robert  S.  Ferguson  of 
Columbia. 


MGM's  Labor  Day  Release 

NEW  YORK— MGM’s  “Ada,”  starring 
Susan  Hayward  and  Dean  Martin,  which 
will  open  at  the  Capitol  Theatre,  New 
York,  early  in  August,  following  the  cur- 
rent “By  Love  Possessed,”  will  be  one  of 
two  MGM  pictures  set  for  key  city  Labor 
Day  bookings.  The  other  MGM  picture  is 
“Honeymoon  Machine,”  which  began  its 
national  release  in  late  July.  Both  pictures 
were  produced  by  Lawrence  Weingarten. 


American  Legion  to  Honor 
Jack  Warner  in  Denver 

LOS  ANGELES — At  its  43rd  national 
convention  in  Denver  next  month,  the 
American  Legion  will 
present  its  Fourth 
Estate  Awards  for 
1961  to  Jack  L.  War- 
ner, president  of 
Warner  Bros.  Pic- 
tures, and  to  Jack  R. 

Howard,  president  of 
S c r i p p s - Howard 
Newspapers. 

Warner  is  cited  for 
“his  contributions  to 
the  motion  picture 
art  by  pioneering  the 
first  successful  corre- 
lation of  sound  to  the  motion  picture 
camera  and  for  his  continual  successful  use 
of  the  motion  picture  medium  in  the  battle 
against  tyranny  in  every  form. 

AIP  to  Provide  Second 
'Operation  Big  Screen' 

NEW  YORK — American  International 
Pictures  will  provide  the  second  “Opera- 
tion Big  Screen”  trailer  to  inform  the  pub- 
lic that  motion  pictures,  to  be  fully  enjoyed, 
must  be  seen  in  a motion  picture  theatre. 
A special  one-minute  trailer  on  AIP’s  “The 
Pit  and  the  Pendulum”  will  be  serviced 
without  charge  and  prints  will  be  in  the 
exchanges  by  August  10. 

The  “Operation  Big  Screen”  program 
was  launched  by  TOA  in  May  with  scenes 
from  Columbia’s  “The  Guns  of  Navarone” 
as  the  initial  trailer.  Last  month,  Warner 
Bros,  prepared  a special  short  titled  “Three 
Faces  of  the  Future”  to  introduce  its  new 
male  stars,  which  was  endorsed  by  TOA  al- 
though it  did  not  stress  the  big  screen 
angle. 

Albert  Pickus,  TOA  president,  said  other 
film  companies  were  working  on  trailers 
with  the  big  screen  message  and  he  was 
hopeful  that  through  TOA  assistance  exhi- 
bitors would  be  able  to  get  as  many  as  a 
dozen  of  these  special  trailers  during  the 
year. 

AIP’s  trailer  opens  in  a small  screen  ratio 
and  enlarges  to  full  Cinemascope  width  to 
show  the  scope,  color,  definition  and  mag- 
nitude of  screen  entertainment.  Pickus 
urged  all  exhibitors  to  use  the  trailer  as 
quickly  as  possible. 

Mochrie  Sets  5 Regional 
'King  of  Kings'  Meetings 

NEW  YORK — Robert  Mochrie,  general 
sales  manager  of  MGM,  will  conduct  five 
regional  sales  and  promotion  meetings  in 
preparation  for  the  26  premiere  engage- 
ments of  “The  King  of  Kings.”  The  meet- 
ings will  be  attended  by  division  and 
branch  managers,  publicity  and  group  sales 
representatives. 

The  first  will  be  held  in  Chicago  on  Au- 
gust 15,  to  be  followed  by  others  in  Dallas, 
August  17;  Washington,  August  22;  Bos- 
ton, August  24,  and  Detroit,  August  29. 

Sales  policies  will  be  outlined  at  the 
meetings  by  Mochrie  and  Morris  Lefko,  in 
charge  of  “King  of  Kings”  sales.  Promo- 
tional campaigns  will  be  detailed  by  Ralph 
Wheelwright,  coordinator,  and  Emery 
Austin,  exploitation  chief. 

The  picture  will  have  its  world  premieres 
in  New  York  on  October  11  and  in  Los 
Angeles  the  following  night. 


Jack  L.  Warner 


10 


BOXOFFICE  August  7,  1961 


First  in  the  Nation 

Drive-In  Theatres  and  Amusement  Park 
Stimulate  Business  for  Each  Other 


Opinion  Leaders  Rate 
TV  Fare  Mediocre 

NEW  YORK — Television  may  be  slipping 
as  a competitor  to  motion  pictures.  At 
least,  a recent  survey  conducted  by  the 
National  Audience  Board,  Inc.,  revealed 
that  TV  programming  and  commercials 
received  only  mediocre  grades  from  com- 
munity opinion  leaders  across  the  country. 
In  addition,  the  survey  showed  that  the 
opinion  makers  felt  there  had  been  few 
significant  improvements  since  1959. 

The  respondents  indicated  that  they 
felt  that  television  drama,  children’s  and 
variety  shows  had  dropped  in  quality  in 
the  last  two  years.  The  decline  in  drama’s 
rating  was  emphasized  in  the  individual 
responses;  twice  as  many  respondents 
rated  drama  as  “poor”  today  as  compared 
to  two  years  ago,  6.2  per  cent  against  3.1  per 
cent.  Only  39  per  cent  rated  it  “good” 
today  as  compared  to  43.8  per  cent  for 
two  years  ago. 

Contrary  to  what  might  be  expected, 
strong  public  concern  over  violence  in  TV 
was  not  borne  out  by  the  survey  findings 
in  the  mystery-detective-adventure  cate- 
gory, in  which  17.4  per  cent  rated  these  pro- 
grams “excellent”  today.  Only  6.2  per 
cent  said  they  would  have  rated  them 
“excellent”  in  1959. 

However,  mystery  - detective  - adventure 
scored  the  second  highest  of  all  categories 
in  the  mystery-detective-adventure  cate- 
of  the  respondents  rating  these  shows 
“poor”  today,  and  29.2  per  cent  stating 
they  would  have  rated  them  “poor”  two 
years  ago. 

Westerns  received  the  highest  number  of 
“poor”  responses — both  for  the  program- 
ming today  and  that  of  two  years  ago,  of 
the  respondents,  36.1  per  cent  checked  that 
category  as  “poor”  for  the  current  west- 
erns; 35.9  per  cent  for  1959  vintage. 


Up  to  $4,000,000  Budget 
To  Promote  3 UA  Films 

LOS  ANGELES — An  advertising,  public- 
ity and  exploitation  budget  of  between 
$3,500,000  and  $4,000,000  has  been  set  by 
United  Artists  on  “Judgment  at  Nurem- 
berg,” “West  Side  Story”  and  “Soldiers  3,” 
according  to  vice-president  Max  Young- 
stein,  who  disclosed  the  news  following  con- 
ferences with  producers  here  and  in  New 
York. 

While  here  from  his  New  York  head- 
quarters, Youngstein  huddled  with  pro- 
ducer-director William  Wyler  on 
“Children’s  Hour”  and  Harold  Mirisch,  pro- 
ducer of  “West  Side  Story.” 

Other  UA  home  office  executives  here 
with  Youngstein  for  the  series  of  confer encs 
included  board  chairman  Robert  Benjamin, 
vice-president  Arnold  Picker,  domestic  sales 
head  Jim  Velde;  David  Picker,  assistant  to 
president  Arthur  Krim;  Gene  Picker,  Fred 
Goldberg,  Gabe  Sumner  and  David  Chase- 
man. 


Interworld  Gets  Film 

NEW  YORK — Inter  world  Distributors 
has  acquired  the  U.  S.  distribution  rights 
to  “La  Corde  Raide,”  French  film  starring 
Annie  Girardot,  currently  in  “Rocco  and 
His  Brothers,”  for  release  in  the  late  fall 
of  1961,  according  to  Maurice  E.  Kesten, 
executive  vice-president. 


70  of  176  U.  S.  Releases 
Of  Foreign  Origin 

NEW  YORK — Seventy  of  the  176  pic- 
tures released  by  ten  companies  from  last 
November  through  August  1961  were  of 
foreign  origin  or,  in  some  instances,  made 
by  American  companies  on  foreign  soil. 
Of  the  42  forthcoming  pictures  to  which 
release  dates  have  not  been  assigned,  15 
are  from  abroad.  These  do  not  include  the 
lineups  of  independent  distributors  deal- 
ing in  foreign  pictures,  which  would  add 
63  more  foreign  films  to  the  list,  for  a 
total  of  148. 

When  it  is  considered  that  ten  years  ago 
less  than  100  pictures  were  imported  by 
both  major  and  independent  companies  in 
a single  year,  most  of  which  were  slanted 
for  the  art  theatres,  the  “foreign  invasion” 
appears  to  be  creeping  up  on  the  American 
production  industry  and,  in  time,  may 
equal  it  or  surpass  it.  And  from  all  indi- 
cations, U.  S.  companies  will  increase  their 
imports  in  the  coming  years.  While  the 
top  pictures  still  come  out  of  Hollywood, 
the  quantity  is  diminishing. 

Twenty-six  pictures  made  in  England 
by  British  producers  or  by  American  com- 
panies shooting  in  Britain  represent  the 
largest  number  from  a single  country  cur- 
rently in  release.  Italy  has  supplied  13  pic- 
tures and  Germany  has  contributed  six. 
The  balance  came  from  France,  Greece, 
Japan,  Australia,  Spain,  Philippine  Islands 
and  various  other  countries. 

Columbia  has  the  largest  number  of  for- 
eign pictures  in  release  and  coming,  with 
18;  20th-Fox,  11;  American  International, 
nine;  MGM,  eight;  Paramount,  Allied  Art- 
ists, United  Artists  and  Universal,  seven 
each,  and  Warner  Bros.,  six.  Buena  Vista 
has  one,  made  in  Canada. 


John  E.  Currie  Celebrates 
25th  Year  With  NTS 

TARRYTOWN,  N.  Y. — John  E.  Currie, 
vice-president  of  National  Theatre  Supply 
Co.,  is  celebrating  his 
25th  year  with  the 
company.  Currie  was 
elected  vice-president 
in  1952  and  serves  as 
manager  of  the  north 
central  district  of 
NTS. 

Joining  the  com- 
pany’s training  school 
in  1936  upon  his 
graduation  from  the 
University  of  Pitts- 
burgh, Currie  served 
his  apprenticeship  in 
the  Pittsburgh,  New  York,  Detroit  and 
Chicago  branches  prior  to  being  appointed 
manager  of  the  Pittsburgh  office  in  1940. 
In  1946,  when  the  company  formed  its 
drive-in  theatre  department,  Currie  was 
selected  to  manage  it. 

Twenty-four  employes  now  wear  the 
NTS  gold  watch,  a symbol  of  at  least  25 
years  of  service. 


BOSTON — In  a novel  experiment,  first 
in  the  nation,  a drive-in  theatre  circuit  and 
an  amusement  park  are  working  together 
to  stimulate  business  for  each  other. 

Pleasure  Island,  the  $4,000,000  theme 
park  in  Wakefield,  and  Rifkin  Drive-In 
theatres  are  finding  their  respective  efforts 
mutually  beneficial,  officials  of  each  re- 
ported. The  Rifkin  drive-ins  are  showing 
a one-reeler,  “A  Visit  to  Pleasure  Island,” 
in  ten  drive-ins,  and  Pleasure  has  a huge 
sign  at  its  gates,  the  last  thing  visitors  see 
as  they  leave,  reading: 

“Hope  you  had  a pleasant  day  at  Pleas- 
ure Island.  For  nighttime  entertainment, 
why  not  visit  any  one  of  the  Rifkin  Drive- 
In  Theatres?”  Then  follows  a list  of  the 
Rifkin  drive-ins  and  their  locations.  As 
Pleasure  Island  is  open  only  during  the  day 
and  the  drive-ins  operate  only  at  night,  it 
is  a perfect  marriage.  Where  conventional 
hardtop  theatres  consider  amusement 
parks  as  competition,  the  drive-ins  do  not. 

The  novel  plan  was  the  brainstorm  of 
Norm  Prescott,  executive  vice-president  of 
Pleasure  Island  and  a film  producer  who 
has  two  animated  features  in  production 
in  Europe.  Prescott  worked  out  the  deal, 
produced  and  directed  the  film,  which  will 
have  played  some  210  drive-ins  in  New 
England  by  the  season’s  end. 

Each  drive-in  gets  25  passes  to  Pleasure 
Island  and  these  are  awarded  to  customers 
on  the  basis  of  ticket  stubs  drawn.  In  addi- 
tion, Prescott  is  giving  the  drive-ins  the  top 
circus  act  at  the  park.  “Mr.  Sweep,”  the 
park  clown,  who  has  two  television  shows 
on  WNAC-TV,  Channel  7,  Boston,  and  a 
big  audience  of  children,  also  goes  to  the 
drive-ins  for  personal  appearances. 

“More  and  more  noncompetitive  busi- 
nesses in  the  entertainment  field  should 
work  together  in  reciprocal  promotions  to 
help  each  other,  and  this  is  a typical  ex- 
ample of  that  theory,”  Prescott  said.  “I 
have  been  appalled  at  the  lack  of  imagi- 
nation shown  between  noncompetitive 
showbusiness  interests.  We’re  all  in  show- 
business  and  we  certainly  should  work  for 
the  benefit  of  everybody  concerned.  This 
is  a two-way  promotion:  the  drive-ins 
send  customers  to  us  during  the  day  from 
the  viewing  of  our  film  at  night,  and  we 
send  customers  to  the  drive-ins  by  adver- 
tising them  on  our  park  public  address 
systems  and  with  one-sheets. 

“A  Visit  to  Pleasure  Island”  was  directed 
and  produced  by  Prescott  in  full  color; 
narrated  by  John  Cannon  of  television’s 
I’ve  Got  a Secret;  and  written  by  Fred 
Ladd,  writer  of  television’s  Greatest  Fights 
of  the  Century.  It  has  played  the  Redstone 
Drive-In  Theatres  and  40  Interstate  The- 
atres’ drive-ins  in  New  England,  already. 


Venice  Prize  for  'Shoes' 

NEW  YORK — Pintoff  Productions’  first 
live-action  featurette,  “The  Shoes,”  star- 
ring Buddy  Hackett,  has  been  awarded 
third  prize  in  the  experimental  and  avante- 
garde  category  at  the  Venice  Film  Festival. 
The  picture  was  written  and  directed  by 
Ernest  Pintoff  and  made  entirely  on  loca- 
tion in  New  York  City. 


John  E.  Currie 


BOXOFFICE  August  7,  1961 


11 


Everywhere  in  the  world 
...because  it’s  on  film 

QUES.  What  do  they  do  when  it’s  carnival  time  in  Trinidad ? 

ANS.  They  have  the  time  of  their  lives.  They  walk  and  talk; 
they  prance  and  dance;  they  munch  and  lunch;  they  go  to  the 
movies — see  the  same  shows  you  see — laugh  and  cry  just  as 
you  did. 

For  people  are  people  everywhere — act  like  people,  wherever 
they  are. 

That’s  why  the  picture  made  on  film  goes  on  and  on  until  a 
world  of  people  has  been  moved,  stirred,  cheered  by  it ! 

Yes,  films  tell  and  sell,  are — when  you  come  right  down  to  it 
— just  about  our  best  good-will  ambassadors.  That’s  why  the 
investment  of  time,  talent  and  fine  materials  is  so  important; 
why  the  Eastman  Technical  Service  for  Motion  Picture  Film  is 
constantly  on  the  alert  to  help  the  industry  in  solving  questions 
of  production,  processing  and  projection. 

Branches  at  strategic  centers.  Inquiries  invited. 

Motion  Picture  Film  Department 

EASTMAN  KODAK  COMPANY,  Rochester  4,  N.  Y. 

East  Coast  Division  Midwest  Division  West  Coast  Division 

342  Madison  Avenue  1 30  East  Randolph  Drive  6706  Santa  Monica  Blvd. 
New  York  17,  N.  Y.  Chicago  1,  III.  Hollywood  38,  Calif. 

For  the  purchase  of  film,  W.  J.  GERMAN,  INC. 

Agents  for  the  sale  and  distribution  of  Eastman  Professional  Motion  Picture  Films, 
Fort  Lee,  N.  J.,  Chicago,  III.,  Hollywood,  Calif. 


Faced  With  a Shortage  of  Pictures? 

'Make'  Your  Own  Product, 
Young  Exhibitor  Advises 

Alan  Iselin  Does  It  by  Booking  Repeats, 
Picking  Up  Features  Previously  Bypassed 
And  Giving  Them  'New  Wave'  Campaigns 


By  AL  STEEN 

Much  has  been  written  about  the  “new 
wave”  of  young  producers  and  directors, 
but  on  the  other  side 
of  the  industry  fence 
a new  wave  of  young 
exhibitors  is  blos- 
soming and  burying 
some  of  the  wornout 
methods  of  show- 
manship and  theatre 
operation. 

One  member  of 
this  new  crop  is  Alan 
Iselin,  who  operates 
the  Heilman  Theatre 
in  Albany,  N.  Y.  and 
the  Turnpike,  Auto- 
vision and  Super  50  drive-ins  in  that  area. 
Iselin  apparently  is  not  hamstrung  by 
established  practices  of  promotion  and 
advertising.  At  the  ripe  old  age  of  35,  he 
has  been  in  exhibition  for  11  years  and,  to 
some  oldtimers  in  his  business,  he  might 
be  looked  upon  as  a radical — not  politically 
but  otherwise,  especially  in  relation  to 
drive-in  operation. 

To  merely  put  up  a sign  announcing  the 
current  or  coming  attraction  and  to  buy 
a few  inches  of  newspaper  advertising  is 
heresy  in  Iselin’s  way  of  doing  things.  He 
takes  half-page  ads  and  shapes  campaigns 
around  every  picture. 

“How  dependent  do  you  feel  a drive-in 
operator  should  be  on  a distributor’s  ad- 
pub  campaign?”  he  was  asked. 

Iselin  was  quick  to  reply.  “I  feel  com- 
pletely ‘un-dependent,’  ” he  said.  He  went 
on  to  state  that  a campaign  must  be  shaped 
to  create  boxoffice  emphasis  on  a particu- 
lar situation  and  to  fit  one  type  of  appeal. 
He  singled  out  Allied  Artists’  “Dondi”  as 
an  example.  The  picture  has  strong  chil- 
dren appeal  and  most  kids  know  about  it, 
he  said.  However.,  to  attract  the  older  folks, 


THEATRES  WANTED 

Attention  Circuit  or  Independent  Operators 
Will  buy,  lease  or  operate 
your  drive-in  or  indoor  theatre 

WHITE  ELEPHANT  OR  NOT 

TOM  GRIFFING 

Box  8325,  Sta.  C.  Phone  298-5215 
Albuquerque,  New  Mexico 


he  reshaped  the  campaign  and  ballyhooed 
it  as  a GI  comedy.  He  got  both  the  adults 
and  the  children  to  the  combination  show 
of  “Dondi"  and  “David  and  Goliath”  and 
grossed  $10,000  on  the  week  at  the  Turn- 
pike and  Autovision,  more  than  double  a 
normal  week’s  take. 

When  asked  how  exhibitors  should  re- 
act to  what  is  generally  termed  the  product 
shortage,  Iselin  said  exhibitors  could  make 
their  own  product.  By  that  he  meant  that 
theatres  can  find  repeats  profitable  or  play 
pictures  they  might  have  passed  up  pre- 
viously for  one  reason  or  another.  He  said 
he  had  done  that  and,  with  a little  extra 
effort,  had  come  out  with  a healthy  gross 
on  both  repeats  and  unplayed  older  pro- 
duct. In  his  opinion,  “there  is  no  shortage.” 

When  Iselin  books  a picture  first  run 
at  his  drive-ins,  he  makes  a thorough  study 
of  every  angle  of  the  attraction.  If  pos- 
sible, he  will  see  the  picture  first  and 
generally  does.  Then  he  examines  every 
piece  of  available  press  material  and  de- 
cides on  the  slant  he  wants  to  adopt.  After 
that,  he  makes  up  his  own  paper.  He  cuts 
up  the  pressbook  ads  and  rearranges  them 
to  fit  his  locality  and  clientele. 

GETS  PRESSBOOKS  EARLY 

Some  exhibitors  wait  until  they  have 
booked  a picture  before  asking  for  a 
pressbook.  Iselin,  guided  by  tradepress 
ads,  picks  up  pressbooks  as  soon  as  they 
are  available  on  all  upcoming  pictures 
and  often  decides  on  whether  he  will  buy 
the  picture  from  what  the  pressbook  offers. 
He  was  high  in  his  praise  of  the  inclusion 
of  pressbooks  in  Boxoffice  and  said  there 
“should  be  more  of  them.” 

Iselin  takes  the  position  that  an  ex- 
hibitor must  spend  money  to  make  money 
and  does  not  stint  in  his  advertising.  The 
combination  of  Allied  Artists’  “Angel  Baby” 
and  “Look  in  Any  Window”  was  not 
advertised  in  small  conventional  newspaper 
ads.  It  was  this  combo  on  which  he  used 
one  of  his  half-page  ads  when  it  played  his 
Turnpike  and  Autovision  drive-ins.  The 
gross  on  that  program  was  $11,205  and 
for  a combination  car  capacity  of  1,305, 
that’s  a lot  of  money. 

Iselin  regards  exploitation  important 
when  playing  a first-run  picture  in  drive- 
ins.  He  will  devise  all  types  of  gimmicks 
to  attract  attention,  but  on  second-run 
pictures  he  has  found  straight  advertising 
as  being  more  effective.  He  also  believes 
that  drive-ins  should  have  a mixture  of 
first  and  second  run  pictures,  but  he  is 
very  selective  when  it  comes  to  booking  a 
second  run. 

Iselin  hit  the  tradepress  headlines  a few 


years  ago  when  he  double  billed  “The 
Ten  Commandments”  with  “The  Robe.” 
It  was  a risky  venture  but  it  paid  off.  The 
result  was,  however,  that  Paramonut  pre- 
pared a new  contract  which  prohibited 
the  double  billing  of  “The  Ten  Command- 
ments.” 

The  COMPO  merchandising  and  market- 
ing plan,  which  will  be  launched  in  Sep- 
tember, is  regarded  by  Iselin  as  an  excellent 
idea.  He  said  he  believed  that  such  an 
exchange  of  promotion  material  would 
be  of  benefit  to  all,  that  it  also  would  give 
exhibitors,  especially  the  smaller  ones,  an 
opportunity  to  be  heard. 

•PICTURES  MUST  BE  SOLD’ 

Iselin  contends  that  “you  can’t  just  play 
a picture — you’ve  got  to  sell  it.”  He  said 
he  tried  to  merchandise  his  programs  from 
the  very  inception  of  the  booking  and  that 
each  picture  received  individual  attention 
and  handling.  His  offbeat  methods  have 
won  the  praise  of  distributors  who  seem 
to  know  in  advance  that  their  pictures  will 
return  substantial  grosses. 

Expansion  plans  are  on  his  horizon. 
Iselin  currently  is  negotiating  for  the 
acquisition  of  two  drive-ins  in  the  north- 
east— he  declined  to  name  them  at  this 
time.  He  sees  a continued  bright  future 
for  exhibition  but  admits  that  “some 
elements  may  die,”  due  to  economic  con- 
ditions or  lack  of  showmanship. 

Born  in  Camden,  N.  J.,  Iselin  started  his 
business  career  with  his  family  in  the 
manufacturing  of  women’s  dresses,  but  he 
finds  the  picture  business  much  more  ex- 
citing. 

Loew's  Theatres  to  Hold 
National  Conference 

NEW  YORK — A summit  meeting  of  all 
Loew’s  Theatres  managers  throughout  the 
nation,  division  managers,  home  office  de- 
partment heads  and  executives  is  sched- 
uled to  be  held  in  New  York  September  5-7 
at  the  Summit,  the  first  of  several  new 
hotels  being  constructed  by  Loew’s.  On  the 
agenda  will  be  plans  for  merchandising  the 
circuit’s  fall  and  winter  attractions,  discus- 
sions of  bookings,  maintenance,  opera- 
tional problems  and  kindred  subjects. 

Spearheading  the  meetings  will  be 
Laurence  A.  Tisch,  board  chairman  and 
chief  executive  officer;  Preston  Robert 
Tisch,  president  of  Loew’s  Hotels  and 
chairman  of  the  executive  committee;  John 
F.  Murphy,  executive  vice-president; 
Charles  Kurtzman,  general  manager,  and 
Ernie  Emerling,  advertising-publicity  head. 
Distributor  sales  and  advertising  heads  will 
discuss  their  new  product  at  the  concluding 
session. 


'Festival  of  Films'  Plan 
Proposed  by  the  AMPP 

NEW  YORK — The  Association  of  Motion 
Pictures  Producers  has  proposed  a “Festival 
of  Films”  in  Hollywood  in  1962  in  which 
all  companies  would  participate.  The  plan 
was  suggested  to  the  Motion  Picture  Ass’n 
of  America  here. 

The  event  would  be  patterned  after  the 
recent  Warner  Bros,  jubilee  in  Hollywood 
to  which  newspapermen  from  all  parts 
of  the  country  were  taken  for  the  purpose 
of  seeing  new  Warner  films.  The  AMPP 
would  widen  the  scope  of  such  a plan  to 
include  all  companies.  Press  representatives 
from  about  60  cities  would  be  sent  to 
Hollywood. 


Alan  Iselin 


14 


BOXOFFICE  ::  August  7,  1961 


IT'S  LIKE  THIS  AT  TOUR  WILL  ROGERS  HOSPITAL 

• QedeaAc/i  • T^emec/r/  • T^ewvesu/  * * 


9 ^||  patients  have  pleasant,  private  rooms  where  the/  can 

be  alone  when  they  wish . . .while  lounges  on  the  main  floor  and  third  floor  are 
congenial  meeting  places. 


rrtt  CARE  AND  TREATMENT  OF  ALL  CHEST  DISEASES  FOR 

ALL  AMUSEMENT  INDUSTRY  EMPLOYEES  AND  THEIR  FAMILIES 


it-  ENGAGED  IN  ANY  PART  OF  ENTERTAINMENT  INDUSTRY, 
MOTION  PICTURES  • STAGE  • RADIO^  TELEVISION  • MUSIC 
DANCING  • RECORDING  • LABORATOPJES  • NIGHT  CLUBS  ■ 
THEATRE  or  STUDIO  SERVICE,  SALES,  or  MAINTENANCE. 
ALL  MEMBERS  OF  ENTERTAINMENT  UNIONS  AND  GUILDS 


Air  view  of  Will  Rogers  Hospital,  combined  with 
sketches  showing  location  of  the  three  new  buildings 
now  being  erected.  These  will  house  the  resident  staff 
to  make  room  in  the  main  building  for  the  NEW 
RESEARCH  LABORATORIES. 


CJheAmusement  Industry’s 

WILL  ROGERS  HOSPITAL  & 
RESEARCH  LABORATORIES 


Nori>  Making  Our 

GREATEST 

STEP 

FORWARD 


* 


FOR  THE  BENEFIT  OF 
OUR  OWN— 

AND  ALL  MANKIND 


t'Qemedy  Our  combination  of  skillful 
medical  treatment  and  compassionate  nursing 
care,  coupled  with  research  and  surgery,  if 
needed,  produces  cures  of  serious  chest  ills  in 
half  the  time,  on  the  average,  needed  but  ten 
short  years  ago. 


MAIN  DINING  ROOM,  and  another  on  the  third  floo' 
are  pleasing  environments  for  the  enjoyment  of  wholesome 
meals.  Not  cafeterias.  Service  is  always  in  good  form. 


Patients  discharged  from 
Will  Rogers  sometimes  return  to  their  regular  jobs  after  their 
healing.  This  is  largely  due  to  the  rehabilitation  program 
which  keeps  their  minds  alert.  Occupational  therapy  is 
given  much  emphasis. 


EXPERIENCED  DIETICIANS  DIRECT  TWO  KITCHENS  . . . To 
serve  good  food  is  the  prime  responsibility  of  experienced 
dieticians  and  trained  chefs  in  the  two  kitchens  at  Will  Rogers. 


•'QeAea/icfi  Experienced  and  capable  technicians  at  Will 
Rogers  have  proven  Research  to  be  a key  to  effective  control  and  pre- 
vention of  disease.  Our  research  laboratories  are  now  being  geared 
for  even  greater  accomplishment  through  the  major  enlargement  pro- 
gram now  in  process. 


WILL  ROGERS  HOSPITAL  AND  RESEARCH  LABORATORIES 

Supported  and  Advanced  through  YOUR  Participation  in  the  AUDIENCE  COLLECTIONS  and  CHRISTMAS  SALUTE- We  need  you  nort! 


BOXOFTICE  ::  August  7,  1961 


15 


^Mcfco&ad  T^efeont 

By  IVAN  SPEAR 

Filmmakers  List  Even  Dozen  Features 
Charted  for  Cameras  During  August 


Production  at  the  various  Hollywood 
film  factories  remained  on  an  unusually 
even  keel,  with  announcement  that  an 
even  dozen  motion  pictures  are  slated  to 
roll  for  the  month  of  August — the  exact 
number  declared  as  possible  starters  in  the 
previous  month.  Unusual,  too,  is  the  fact 
that  none  of  this  month’s  projected  ve- 
hicles are  holdovers  from  July;  those  cellu- 
loid offerings  which  are  tabbed  as  ready 
to  go  but  for  last-minute  reasons  are  car- 
ried over  for  later  starts.  Leading  the 
studios  in  number  of  films  on  the  August 
drawing  boards  are  the  Independents,  Co- 
lumbia, Buena  Vista  and  Universal-Inter- 
national, each  with  two,  followed  by  one 
each  for  Allied  Artists,  MGM,  Warner 
Bros  and  United  Artists.  By  studio  listed 
below  are  the  films  indicated  to  go. 

ALLIED  ARTISTS 

“Turn  in  the  Road.”  A drama  concerning 
a man  who  tries  to  find  himself  and  finally 
succeeds  when  he  returns  to  the  small  town 
in  which  he  was  raised.  Producer-director, 
King  Vidor.  No  stars  set. 

BUENA  VISTA 

“Bon  Voyage.”  What  happens  when  a 
typical  American  family  decides  to  take  a 
vacation  in  Europe  and  becomes  involved 
in  a series  of  hilarious  adventures.  Stars 
Fred  MacMurray,  Jane  Wyman,  Deborah 
Walley,  Michael  Callan,  Tommy  Kirk.  Pro- 
ducer, Walt  Disney.  Director,  James  Neil- 
son. 

“The  Castaways.”  To  be  lensed  in  Eng- 
land, based  on  the  Jules  Verne  story,  “Cap- 
tain Grant’s  Children,”  about  a lost  steam- 
ship company  captain  whose  family  travels 
to  South  America  and  around  the  world 
in  an  effort  to  find  him  when  they  learn 
he  has  lost  his  ship  due  to  mutiny.  Stars 
Maurice  Chevalier,  Hayley  Mills,  George 
Sanders,  Michael  Anderson  jr.  Producer, 
Walt  Disney.  Director,  James  Neilson. 

COLUMBIA 

“Operation  Terror.”  A Geoffrey-Kate 
Production,  this  yarn  of  suspense  and  in- 
trigue is  localed  in  San  Francisco.  Stars 
Glenn  Ford,  Lee  Remick.  Producer-direc- 
tor, Blake  Edwards. 

“The  Mutineers.”  In  Cinemascope  and 
color,  the  film  will  be  shot  in  England  by 
G.  W.  Films,  Ltd.  Stars  Alec  Guinness, 
Dirk  Bogarde.  Producer,  John  Brabourne. 
Director,  Lewis  Gilbert. 

INDEPENDENTS 

“The  Boy  Soldier.”  This  is  a Colorado 
Films  effort,  with  no  storyline  or  cast  set 
as  yet.  Producer,  Hank  Post.  Director,  Jay 
O.  Lawrence. 

“The  Caretakers.”  A Hall  Bartlett  Pro- 
ductioh,  Bartlett  will  both  produce  and 
direct  the  film.  No  cast  set. 

METRO-GOLDWYN-MAYER 

“How  the  West  Was  Won.”  History  of 


the  winning  of  the  West,  this  is  an  MGM- 
Cinerama  production  treating  with  the 
railroad  empires  built  during  the  pioneer 
days  of  our  country.  Stars  include  Henry 
Fonda,  Richard  Widmark  and  George 
Peppard  in  this  fourth  episode.  Producer, 
Bernard  Smith.  Director,  George  Marshall. 

UNITED  ARTISTS 

“Purple  Is  the  Color.”  Slated  to  shoot  in 
Japan,  this  is  a Mark  VII  Production. 
Treats  with  narcotic  traffic  in  the  Orient. 
No  stars  set.  Producer-director  Jack  Webb. 

UNIVERSAL-INTERNATIONAL 

“The  Ugly  American.”  Based  on  the 
best-selling  novel,  the  story  deals  with 
American  diplomatic  circles  in  Thailand, 
and  their  efforts — bad  or  good — to  improve 
American  relationships  there.  Stars  Marlon 
Brando.  Producer-director,  George  Eng- 
lund. 

“Freud.”  Biographical  film  of  the  life  of 
Sigmund  Freud,  the  father  of  psychology. 
Stars  Montgomery  Clift,  Susannah  York. 
Producer-director,  John  Huston. 

WARNER  BROS. 

“The  Chapman  Report.”  Treats  with  a 
doctor  and  his  staff  who  invade  a suburban 
area  of  Southern  California  to  gather  in- 
formation on  the  marital  lives  of  a group 
of  “typical”  American  women.  Stars  Shelley 
Winters  (incomplete).  Producer,  Richard 
Zanuck.  Director,  George  Cukor.  A Darryl 
F.  Zanuck  Production. 

Levine  and  Aldrich  to  Join 
In  Making  Two  Films 

Embassy  Pictures,  topped  by  Joseph 
Levine,  and  Associates  & Aldrich,  headed 
by  Robert  Aldrich,  will  jointly  undertake 
production  of  two  major  feature-length 
motion  pictures.  Properties  will  be  an- 
nounced in  the  near  future,  according  to 
Levine  and  Aldrich. 

Aldrich,  now  in  Rome,  will  complete  prin- 
cipal photography  on  “Sodom  and  Gomor- 
rah,” which  he  has  been  directing  for  Em- 
bassy, the  end  of  this  month,  following 
which  he  returns  to  this  country  to  edit 
the  film. 

'The  Story  of  Edith  Piaf' 
Purchased  by  Warners 

While  filmmakers  were  busy  with  the 
above-slated  production,  literary  properties 
also  were  being  purchased  for  future  screen 
fare.  Warner  Bros,  acquired  for  lensing 
“The  Story  of  Edith  Piaf,”  which  Frank 
P.  Rosenberg  will  produce  . . . Walt  Disney 
acquired  rights  to  seven  novels  by  British 
author  Russell  Thorndike  over  a period  of 
38  years,  all  revolving  around  the  character 
of  “Dr.  Syn.”  An  eighth  Thorndike  tome, 
on  which  he  collaborated  with  William 
Buchanan,  “Christopher  Syn,”  also  was 
included  in  the  Disney  purchase  . . . Steve 


Cochran  optioned  film  rights  to  “Bitter 
Apples,”  by  British  writer  Ramsay  Wil- 
liams, for  production  under  his  indepen- 
dent banner,  Robert  Alexander  Productions 
. . . Robert  Lippert  bought  “The  House  on 
the  Hill,”  an  original  by  Milo  Frank,  for 
production  under  the  20th-Fox  flag  . . . 
An  original  screenplay,  “Burden  of  Proof,” 
by  James  Slattery,  was  purchased  by  di- 
rector Harry  Keller  . . . Tony  Anthony  and 
Allen  Klein  of  Trask  Productions  purchased 
Luis  Spota’s  “The  Wounds  of  Hunger”  from 
Richard  Widmark’s  Heath  Productions 
company. 

Several  Writers  Receive 
Assignments  in  Week 

Ray  Stark  has  assigned  Robert  Holt  to 
script  “The  Laughing  Cavalier,”  from  the 
novel  by  Baroness  Orczy,  for  Seven  Arts 
. . . Newcomer  David  Swift  will  direct  “The 
Interns,”  expose  of  the  medical  professions, 
it  was  revealed  by  producer  Robert  Cohn. 
Filming  is  slated  to  begin  on  the  Richard 
Frede  novel  at  Columbia  on  September  25. 
Swift’s  most  recent  film  is  the  current  Dis- 
ney comedy,  “The  Parent  Trap”  . . . Les 
Martinson  has  been  set  by  Warner  Bros,  to 
helm  “Black  Gold,”  a drama  of  the  Okla- 
homa oil  boom  in  1924,  for  producer  Jim 
Barnett.  Bob  and  Wanda  Duncan  penned 
the  screenplay  based  on  a story  by  Harry 
Wittington  . . . Writer  William  Bowers  has 
been  inked  by  WB  to  work  on  the  screen- 
play of  “Critic’s  Choice,”  to  star  Bob  Hope 
. . . Ernest  Lehmann  returns  to  MGM  to 
write  the  screenplay  of  the  new  Irving 
Wallace  novel,  “The  Prize,”  which  Pandro 
S.  Berman  will  produce  . . . Charlton  Hes- 
ton goes  back  to  Paramount  to  star  in  Mel- 
ville Shavelson’s  comedy,  “The  Easter  Din- 
ner.” Shavelson  will  write  and  direct  his 
own  production,  based  on  the  Donald 
Downes  best  seller  . . . Oscar-winning 
cinematographer  Lionel  Lindon  and  di- 
rector John  Frankenheimer  are  teamed  for 
the  third  straight  time  on  MGM’s  “All 
Fall  Down.”  The  assignment  marks  Lin- 
don’s  first  on  the  Culver  City  lot. 

William  Hunter  Organizes 
Producers  International 

Independent  film  distributor  William 
Hunter  has  formed  Producers  International 
Pictures,  Inc.,  with  a plan  to  increase 
product  through  territorial  franchise  dis- 
tributors. 

Hunter,  vice-president  and  management 
head  of  the  organization,  has  embarked  on 
a two-month  tour  of  various  European  pro- 
duction centers  to  survey  available  product 
which  he  will  review  for  American  boxof- 
fice  potential.  Before  leaving,  he  expressed 
hope  of  returning  with  at  least  eight  films 
which  he  will  prepare  for  American  release, 
with  ad  campaigns  for  both  trade  and  lay 
papers. 

Robert  Enders  to  Produce 
'Snow  Man'  at  MGM 

As  his  second  assignment  at  MGM. 
“Snow  Man”  will  be  produced  by  Robert  J. 
Enders.  His  first  feature  film  is  “A  Thun- 
der of  Drums,”  set  for  a mid-September 
release. 

Screenwriter  Max  Wilk  will  develop  the 
story  of  “Snow  Man,”  which  was  inspired 
by  the  real-life  history  of  a grey  gelding 
named  Snow  Man  who  became  the  Na- 
tional Horseshow  Open  Jumper  Champion 
and  “Horse  of  the  Year.” 


16 


BOXOFFICE  August  7,  1961 


LETTERS 


HEART  AWARDS  PRESENTED  TO  THREE— The  Variety  Club  of  Southern 
California,  Tent  No.  25,  presented  its  coveted  Heart  Award  to  film  producer  Walter 
Lantz,  Gene  Autry  and  Bob  Reynolds  last  week  in  recognition  of  the  trio’s  out- 
standing work  in  the  fight  against  juvenile  delinquency.  Chief  Barker  M.  J.  E. 
McCarthy,  left,  is  shown  presenting  a plaque  to  Lantz  as  Ezra  Stern,  International 
Variety  representative,  honors  Autry,  center,  and  Reynolds.  Presentations  were 
made  at  a testimonial  luncheon  at  Tent  25  headquarters  on  Los  Angeles  Film- 
row.  Following  the  luncheon  it  was  “Variety  Night  With  the  Angels,”  the  latter 
ball  club  owned  by  Autry  and  Reynolds.  More  than  500  young  members  of  the 
Variety  Boys  Club,  led  by  club  director  Louis  Diaz,  were  interested  spectators  as 
the  guests  of  the  Angels’  management. 


(Letters  must  be  signed.  Names  withheld  on  request) 

For  Promoting  Patriotic  Spirit 

To  Boxoffice: 

On  the  evening  of  Tuesday,  July  18,  we 
held  the  West  Virginia  premiere  showing  of 
“Exodus”  at  which  time  we  invited  our 
governor,  Wally  Barron,  together  with  city 
and  county  officials. 

Feeling  the  occasion  merited  special  at- 
tention we  put  on  the  screen  prior  to  “Exo- 
dus” our  Star  Spangled  Banner  song  reel 
in  Technicolor  and  this  was  so  well  re- 
ceived we  decided  to  continue  the  pro- 
cedure during  the  remainder  of  the  engage- 
ment. 

On  the  following  evening,  with  an  even 
larger  house,  we  were  amazed  that  no  one 
stood  up.  On  the  next  evening,  we  spot- 
lighted a singer  on  our  stage  and  the  re- 
sponse was  100  per  cent. 

Since  then,  our  national  anthem  has  met 
with  varying  reaction  not  comparable  with 
the  results  one  sees  at  baseball  games,  box- 
ing bouts  and,  for  that  matter,  wrestling 
bouts. 

Now,  in  view  of  President  Kennedy’s  re- 
cent address  and  the  urgency  of  our  situa- 
tion, I am  frankly  wondering  just  what  our 
theatre  industry  can  do  to  assist  the  na- 
tional effort  in  the  undoubted  long-term 
struggle  which  lies  ahead. 

Certainly,  we  must  reappraise  com- 
munism, as  our  own  government  is  doing, 
and  take  those  steps  which  shall  insure 
that  our  future  be  uncontaminated  in  any 
form. 

During  World  War  II,  as  chairman  of 
the  West  Virginia  War  Activities  Commit- 
tee, we  worked  closely  with  our  government 
with  respect  to  the  promotion  and  sale  of 
War  Bonds  with  immense  success. 

We  would  now  appear  to  be  at  the  stage 
of  “an  ounce  of  prevention,”  which  na- 
tionally precedes  the  “It’s  later  than  you 
think”  era  and,  I feel,  our  industry  should 
now  give  thought  and  lay  the  groundwork 
for  the  future  to  both  complement  and 
implement  our  governmental  efforts  in  the 
preservation  and  promotion  of  democracy. 

Everybody  should  be  in  the  act! 

JOHN  A.  GOODNO 

President, 

Palace  Amusement  Co., 

Huntington,  W.  Va. 


Case  of  the  Dog  and  the  Bone 

To  Boxoffice: 

The  major  film  companies  remind  me  of 
the  dog  that  dropped  the  bone  he  already 
had  for  that  of  the  larger  reflection  on  the 
water.  We  all  know  the  story — he  lost  all. 

True,  some  small  independents  that  may 
have  only  one  picture  to  sell  to  TV  have 
nothing  to  lose  to  do  so.  However,  how  in 
the  world  do  the  big  major  distributors 
justify  cutting  their  own  theatre  revenues 
in  half  or  more  on  their  current  releases  by 
all  the  newer  films  being  shown  every  day 
at  all  hours  on  free  TV?  Their  greed  for  a 
fast  TV  dollar  has  made  them  lose  all  sense 
of  reasoning.  Incidentally,  I honestly  be- 
lieve that  pay  TV  would  hurt  our  theatres 
less  than  the  present  system  of  free  TV. 

C.  V.  MARTINA 

President, 

Martina  Theatres, 

Albion,  N.  Y. 


Pepsi  Half  Year  Net  Up; 
New  Division  Is  Formed 

NEW  YORK — Pepsi-Cola  Co.  earnings 
for  the  first  six  months  of  1961  exceeded 
records  for  any  initial  half-year  in  the 
company’s  history.  Consolidated  net  earn- 
ings after  reserve  for  federal  and  foreign 
income  taxes,  and  after  reserve  for  for- 
eign activities  amounted  to  $6,805,000  or 
$1.05  a share,  Herbert  L.  Barnet,  president, 
reported.  This  compares  with  $6,670,000  or 
$1.03  a share  for  the  same  period  in  1960. 
Sales  during  June  exceeded  records  for  any 
previous  June  in  the  company’s  history. 

Barnet  also  announced  the  formation  of 
a special  company  division — the  Teem  di- 
vision— to  implement  marketing  of  Teem, 
the  company’s  lemon-lime  di-ink  and  other 
new  beverage  products.  Robert  M.  Worden, 
36,  a ten-year  Pepsi  veteran,  has  been 
elected  vice-president  of  the  company,  and 
placed  in  charge  of  the  new  products  unit. 

Patio,  the  company’s  line  of  fruit-fla- 
vored drinks,  introduced  last  year,  also  will 
be  marketed  by  the  new  division.  At  pres- 
ent there  are  seven  Patio  flavors — orange, 
grape,  root  beer,  ginger  ale,  club  soda, 
strawberry,  and  strawberry  cream. 

Directors  Nominate  Films 
For  Quarterly  Awards 

HOLLYWOOD — Five  pictures  have  been 
revealed  as  the  second  quarter  selections  by 
the  Directors  Guild  of  America  for  the 
guild’s  “outstanding  directorial  achieve- 
ment” award. 

Nominated  films  and  their  directors  are: 
“A  Raisin  in  the  Sun,”  Daniel  Petrie; 
“Fanny,”  Joshua  Logan;  “The  Guns  of 
Navarone,”  J.  Lee  Thompson;  “Romanoff 
and  Juliet,”  Peter  Ustinov;  “One-Eyed 
Jacks,”  Marlon  Brando. 

Nominated  earlier  this  year  were  “The 
Absent-Minded  Professor,”  “Hand  in 
Hand,”  “The  Misfits,”  and  “The  Great 
Impostor.”  Others  will  be  nominated  later 
and  the  final  winner  will  be  announced 
next  year  at  the  guild’s  annual  dinner. 


20-Second  Trailer  Ready 
On  Preminger's  'Advise' 

NEW  YORK — Otto  Preminger,  who  will 
start  filming  “Advise  and  Consent”  in 
Washington,  D.  C.,  September  5,  has  de- 
signed a special  20-second  color  trailer  that 
announces  to  moviegoers  that  the  picture 
will  start  production  in  Washington,  Holly- 
wood and  New  York.  All  theatres  playing 
Preminger’s  “Exodus”  will  show  the  color 
trailer  for  “Advise,”  the  first  time  a trailer 
has  been  used  so  far  in  advance  of  the  re- 
lease date.  Both  pictures  are  distributed 
by  United  Artists. 

The  trailer  is  available  to  all  theatres 
free  through  National  Screen  Service. 

Preminger,  who  left  for  Hollywood  July 
23  for  pre-production  work  on  “Advise 
and  Consent,”  has  signed  Gene  Tierney 
for  the  role  of  Dolly  Harrison,  her  first 
film  appearance  in  six  years.  Miss  Tierney 
first  attracted  attention  in  Preminger’s 
“Laura,”  for  20th  Century-Fox  in  1941. 
Also  signed  by  Preminger  are  Franchot 
Tone,  off  the  screen  for  several  years,  to 
play  the  President  of  the  United  States, 
and  Burgess  Meredith  to  play  Herbert 
Gelman,  joining  the  previously-signed 
stars,  Walter  Pidgeon,  Henry  Fonda, 
Charles  Laughton  and  Don  Murray.  Lyle 
Wheeler  has  been  signed  as  art  director 
and  production  designer  and  Hope  Bryce 
will  be  costume  coordinator. 

Samuel  Sigman  As  Aide 
To  Josephs  of  Astor 

NEW  YORK — Samuel  S.  Sigman,  form- 
erly sales  manager  and  New  York  repre- 
sentative of  the  Selznick  Releasing  Org., 
has  been  named  assistant  to  George 
Josephs,  vice-president  in  charge  of  sales 
for  Astor  Pictures.  The  new  post  was 
created  to  facilitate  the  national  distri- 
bution of  Astor’s  “La  Dolce  Vita,”  “Rocco 
and  His  Brothers”  and  the  forthcoming 
Astor  releases. 

Sigman  had  also  held  sales  posts  with 
Paramount  and  with  Edward  Small. 


BOXOFFICE  ;:  August  7,  1961 


17 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


75 


95 


90  115  185 


112  I 


105 


100  95 


100 


100 


70  100 


85 


100 


96  I 


150  150  120  175 


115  80  125  175  200  180 


125  175  110  145 


125  150  100  141 


105  90 


100 


135  85  200  115  100  75 


Fabulous  World  of  Jules  Verne  (WB) 


113  I 


120  105 


110  95 


125 


100 


70  105 


85 


115 


103 


Fanny  (WB) 


220  250  140  255  250 


125  155  150 


350 


200  200 


225 


150 


150  201 


Francis  of  Assisi  (20th-Fox) 


150  125  250 


100 


200 


165 


Gidget  Goes  Hawaiian  (Col) 


120  130  95 


100  100  120  125  270  120  130  125  200  85 


200  132 


Guns  of  Navarone,  The  (Col) 


300 


300  350 


375  350 


200 


250 


304 


Homicidal  (Col) 


no 


125 


150 


125 


180  90 


200 


125 


175  175  146 


La  Dolce  Vita  (Astor) 


220  450  160  200 


600 


300 


200 


200  291 


Ladies  Man,  The  (Para) 


110  125  195  95  150 


115  125  150  80  300  175  100  130 


125  200  150  145 


Last  Sunset,  The  (U-I) 


160 


115  215  75  100  140 


200  60 


125  100 


175  110  125  130  130  131  i 


League  of  Gentlemen,  The  (Kingsley)  140  275  125  190 


100  115  150  210  100  200  135  165  195 


350  175  i 


Love  in  a Goldfish  Bowl  (Para) 


100 


75  80 


90 


85 


95 


80  100  88 


Master  of  the  World  (AIP) 


85 


150  75  200  190 


140 

101 


Misty  (20th-Fox) 


75 


90 


125  65  100 


150 


Nikki.  Wild  Dog  of  the  North  (BV) 


190 


300 


no 


130  200  186 


Naked  Edge,  The  (UA) 


180  200 


175  120 


175  250  105 


210  100  195 


125 


120  163 


On  the  Double  (Para) 


130  260  110  170  80  100 


115 


125  80  85  175 


130 


Parent  Trap,  The  (BV) 
Parrish  (WB) 


140  160  175  190  200  250  225  140  200  400  450  200  200  150 


140  175  135 


95  200  130  120 


225  90  200  120  300  115  165 


145  300  145  150  200  212  « 
125  150  100  152  * 


Pleasure  of  His  Company.  The  (Para)  120  120 


160  90  100  125 


200  300  210  160  125  120  110  175  135  125  170 


150  1 


Return  to  Peyton  Place  (20th-Fox) 
Sanctuary  (20th-Fox) 


170  275  250  200  125  300  110  120  200  400  105  180  300  220  110  185  140  150  197  | 

120  150  190  90  90  260  80  135  100  300  110  100  105  185  90  110  138  1 


Sat.  Night  & Sun.  Morning  (Cont'I) 


260 


155 


120 


120  110 


220 


225  160  200 


300 


187  | 


Secret  Partner,  The  (MGM) 


130 


90  165 


100  100 


100 


50  80  85  125  80 


100 


70  98 


Secret  Ways.  The  (U-I) 


100 


85 


80  100 


90  80  120  135  80 


80 


95 


Serengeti  (AA) 


90 


100 


100 


100  90 


96 


Seven  Ways  From  Sundown  (U-I) 


100 


100  100 


100 


100  80  95 


96 


Shadow  of  the  Cat,  The  (U-I) 


100 


90 


100 


100  85  100  100  100  75 


94 


Steel  Claw.  The  (WB) 


100 


90 


100  100  70  92  i 


Sword  of  Sherwood  Forest  (Col) 


100 


100  100 


100 


80 


80 


100 


94 


Tammy  Tell  Me  True  (U-I) 


140 


100  250 


90  125 


300 


200 


110 


100 


157 


Terror  of  the  Tongs.  The  (Col) 


125 


100 


100 


100  100 


105  | 


Trapp  Family.  The  (20th-Fox) 


110  110  200  90  85 


125  100  300  120  95 


120 


132 


Two  Loves  (MGM) 


125  115  90  150  90  125 


100  110 


50  100  85  190  80  140 


100 


no  l 


Two-Way  Stretch  (Showcorp) 

mmm 


130  175 


175  125 


175 


115 


135  125 


200 


TOP  HITS 


OF 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


La  Dolce  Vita  (Astor) 

Detroit  600 

Seattle  200 

Guns  of  Navarone,  The  (Col) 

Kansas  City  375 

Parent  Trap,  The  (BV) 

Omaha  300 

Tammy  Tell  Me  True  (U-I) 

Kansas  City  300 

Memphis  200 

Goodbye  Again 

Los  Angeles  210 

mmmmmmmmmmmmmmmmwM 


6.  Naked  Edge,  The  (UA) 

Minneapolis  210 

Boston  200 

7.  Fanny  (WB) 

Milwaukee  200 

8.  Gidget  Goes  Hawaiian  (Col) 

Minneapolis  200 

9.  Ladies  Man,  The 

San  Francisco  200 

10.  Master  of  the  World  (AIP) 

Milwaukee  200 

11.  Nikki,  Wild  Dog  of  the  North  (BV) 

Seattle  200 


i5i  i 


Wisconsin  Amusement  Corp.  Praised 
For  Reopening  Janesville  Myers 


'Dolce  Vita'  and  'Edge' 
Click  in  Milwaukee 

MILWAUKEE — Three  Wisconsin  Amuse- 
ment Corp.  houses  led  the  parade  for  the 
week:  “La  Dolce  Vita”  at  the  Strand  (300) ; 
“The  Naked  Edge”  at  the  Wisconsin  (275) 
and  “Seven  Wonders  of  the  World”  at  the 
Palace  (250).  Business  looked  good 
throughout  this  area  for  the  week  at  the 
neighborhoods. 

(Average  Is  100) 


Downer — The  League  of  Gentlemen  (Kingsley), 

2nd  wk 150 

Palace — Seven  Wonders  of  the  World 

(Cinerama),  14th  wk 250 

Riverside — Nikki,  Wild  Dog  of  the  North  (BV)  ..145 

Strand — La  Dolce  Vita  (Astor)  300 

Times — A Raisin  in  the  Sun  (Col),  4th  wk 175 

Uptown — Voyage  to  the  Bottom  of  the  Sea 

(20th-Fox)  160 

Tower — Misty  (20th-Fox)  125 

Towne — The  Pleasure  of  His  Company 

(Para),  3rd  wk 100 

Warner — Fanny  (WB),  2nd  wk 200 

Wisconsin — The  Naked  Edge  (UA)  275 


Omaha  Patrons  Give  Support 
To  Fine  First-Run  Lineup 

OMAHA — Four  holdovers  marked  the 
first-run  screen  offerings  here  and  all  did 
good  business.  Topping  the  field  was  “The 
Parent  Trap”  at  the  State,  which  tripled 
average  figures.  “Exodus”  wound  up  its 
fifth  and  final  week  at  the  Admiral  and 
every  week  did  double  the  average  take 
or  better.  Omahans  have  seldom  had  a 
finer  billing  of  pictures  from  stem  to  stern 
and  the  fact  that  all  marked  up  good 
grosses  indicated  a healthy  condition  of  the 
industry  locally  and  a desire  of  Omaha 
patrons  to  see  good  movies.  “Spartacus” 
at  the  Dundee,  was  incorrectly  reported 
at  125  per  cent  the  previous  week  instead 
of  275  per  cent  and  it  nearly  reached 
that  again. 


Admiral — Exodus  (UA)  5th  wk 250 

Cooper — South  Seas  Adventure  (Cinerama) 230 

Dundee — Spartacus  (U-l),  9th  wk 250 

Omaha — Tammy  Tell  Me  True  (U-l)  120 

Orpheum — The  Pleosure  of  His  Company 

(Pora),  2nd  wk 95 

Stote — The  Parent  Trap  (BV),  2nd  wk 300 


‘La  Dolce  Vita'  Leads  Parade 
Of  Mill  City  Hit  Entries 

MINNEAPOLIS — New  offerings  at  three 
theatres  added  zest  to  business  here  last 
week  with  tall  reported  ratings  of  200 
per  cent  or  more.  Best  showing  was  made 
by  “La  Dolce  Vita,”  which  opened  at  the 
Academy,  with  a rating  of  300  per  cent. 
Runners-up  were  the  duo  “Shangri-La” 
and  “The  Unfaithfuls”  at  the  Avalon  with 
225  per  cent  and  “Romanoff  and  Juliet”  at 
the  Suburban  World  with  200  per  cent. 


Academy — La  Dolce  Vita  (Astor) 300 

Avalon — Shangri-La  (Brenner),  The  Unfaithfuls 

(AA)  225 

Century — Windjammer  (Cinemiracle),  reissue, 

7th  wk 95 

Edina — Voyage  to  the  Bottom  of  the  Sea 

(20th-Fox)  . 100 

Gopher — Gidget  Goes  Hawaiian  (Col),  2nd  wk.  100 

Lyric — The  Naked  Edge  (UA),  2nd  wk 120 

Mann — Fanny  (WB),  5th  wk 100 

Orpheum — Tammy  Tell  Me  True  (U-l),  2nd  wk.  . .90 

State — The  Parent  Trap  (BV),  5th  wk 80 

Suburban  World — Romanoff  and  Juliet  (U-l).... 200 

Uptown — Parrish  (WB),  5th  wk.  150 

World — Carry  On,  Constable,  2nd  wk 90 


JANESVILLE,  WIS.— The  recent  reopen- 
ing of  the  Myers  Theatre  has  been  cited 
by  Peg  O'Brien,  Janesville  Gazette  feature 
writer,  as  “evidence  of  the  indomitable 
spirit  of  the  Wisconsin  Amusement  Corp. 
of  Milwaukee,  and  the  company’s  faith  in 
Janesville  as  a theatre  center.” 

The  reopening  of  the  Myers,  which  has 
been  closed  four  years,  was  accompanied 
by  the  fanfare  befitting  a new  de  luxe 
motion  picture  showplace,  with  the  grand 
premiere  sponsored  by  the  Elks  Lodge, 
owner  of  the  theatre  building. 

HISTORIC  OPERA  HOUSE 

Miss  O’Brien’s  story  covering  the  pre- 
miere follows  in  part: 

The  historic  opera  house,  citadel  of  thes- 
pian  triumphs  that  spanned  the  classics 
performed  by  world-famous  players,  housed 
rollicking  ministrel  shows,  light  opera, 
musical  extravaganzas,  concerts,  stock 
companies,  vaudeville,  silent  and  talking 
films,  has  been  closed  since  October  1957. 
Television  was  the  villain  hissed  by  the  mo- 
tion picture  industry  and  cheered  by  the 
potential  audience.  And  now  after  a spate 
of  TV,  theatre  operators  are  striking  back 
with  better  pictures  shown  in  most  attrac- 
tive surroundings. 

The  Myers  Theatre  has  been  refurbished 
and  restored  to  the  glory  it  enjoyed  in  the 
heyday  of  the  legitimate  stage  attractions. 
For  such  an  auspicious  occasion,  Manager 
William  Lalor  booked  “Pepe,”  the  Cinema- 
Scope  spectacular  starring  the  interna- 
tionally known  Mexican  star  Cantinflas  in 
the  title  role. 

EMPHASIZED  UNUSUAL  SHOWS 

Unusual  entertainment  has  been  the 
hallmark  of  the  Myers  since  its  founder, 
Peter  Myers,  built  the  opera  house  in  1870 
and  opened  with  a concert  by  the  Russian 
Concert  Co.  It  was  an  opera  house  in  the 
grand  tradition,  its  equipment  worthy  of 
the  greats  who  graced  the  stage  and  the 
elegantly  dressed  men  and  women  ap- 
plauding the  seasoned  stars. 

Seventeen  years  after  the  grand  opening 
the  theatre  was  entirely  remodeled.  One 
year  later,  in  March  1888,  the  building  was 
destroyed  by  fire.  Sidney  Drew  was  ap- 
pearing in  “A  Legal  Wreck”  when  the  dis- 
aster struck.  Peter  Myers  had  no  legal 
redress  for  it  was  rumored  he  did  not 
carry  insurance. 

The  present  building  was  opened  in  1889, 
the  attraction  “The  Great  Metropolis” 
starring  Viola  Allen.  Peter  Myers  and  his 
son,  Peter  L.  Myers,  operated  the  theatre 
for  the  next  30  years  with  the  exception  of 
the  1892  depression  when  it  was  leased. 

The  Myers  was  on  the  metropolitan  cir- 
cuit of  most  of  the  road  shows  which  is 
evidence  of  its  facilities  to  handle  large 
productions.  Sets  and  costumes  were  un- 


loaded from  the  railroad  stations  and  most 
of  the  day  spent  in  reassembling  the  equip- 
ment at  the  theatre.  A large  crew  of  stage- 
hands and  electricians  took  over  the  job  of 
setting  the  stage  while  down  in  the  pit 
talented  musicians  tuned  up  for  the  daz- 
zling overture. 

Among  stars  who  appeared  here  were 
Sothern  and  Marlowe,  the  immortal 
Shakespearean  duo;  Anna  Held,  the 
French  star  who  “bathed”  in  milk;  Eddie 
Foy  and  Raymond  Hitchcock,  sprightly 
comedians;  Walker  Whiteside  and  Richard 
Mansfield,  matinee  idols;  the  beautiful 
Grace  George;  Frank  Bacon  playing 
“Lightnin’  ” and  A1  Jolson  long  before  1929, 
when  he  broke  the  sound  barrier  with  “The 
Jazz  Singer.” 

Equally  exciting,  if  not  theatre  with  a 
capital  T,  was  the  annual  engagement  of 
the  Winninger  Bros,  stock  company.  Rail- 
road men  took  off  the  week  to  attend  every 
performance  with  their  families.  The  plays 
were  simple  in  theme,  such  as  “The  Village 
Postmaster.” 

There  was  nothing  involved  or  subtle 
about  the  Winninger  plays  or  the  players. 
Right  conquered  might,  the  villain  was 
felled,  the  poor  but  honest  young  man  won 
fair  lady,  and  after  an  evening  of  rapture 
everybody  traipsed  up  the  aisle  in  anticipa- 
tion of  coming  back  the  next  night  for 
more  of  the  same. 

At  the  Myers  we  went  on  the  biggest 
emotional  binge  of  our  childhood  as  Eliza, 
babe  in  arms,  darted  across  the  unsteady 
ice  with  whip-cracking  Simon  Legree  in 
hot  pursuit;  faithful  old  Uncle  Tom  gave 
up  the  ghost  and  flaxen-haired  Little  Eva 
was  borne  heavenward,  perhaps  not  as 
adroitly  as  Mary  Martin  in  “Peter  Pan,” 
but  she  got  there,  for  we  saw  that  little 
bit  of  Heaven  with  our  own  eyes — all  for 
10  cents — or  it  might  have  been  a quarter 
for  that  was  a long,  long  time  ago. 


PES  MO/A/ES 

jyjrs.  Sherman  Fitch  of  the  Capitol  Thea- 
tre, Hartley,  Iowa,  has  returned  home 
after  spending  her  vacation  at  Shermae 
Lodge,  the  Fitch  summer  residence  at  Park 
Rapids,  Minn.  Mr.  and  Mrs.  W.  J.  Foley, 
Milwaukee,  were  summer  house  guests  of 
Mrs.  Fitch. 


Heads  Foreign  Press  Ass'n 

HOLLYWOOD — Ingrid  Clairmont,  Scan- 
dinavian correspondent,  has  been  unani- 
mously elected  president  of  the  Hollywood 
Foreign  Press  Ass’n,  replacing  Savario 
Lomedico,  who  resigned  due  to  pressure  of 
his  work. 


BOONTON,  N.  J. 


Large  Core 
Greater  Crater  Area 
means 

MAXIMUM  LIGHT 

Evenly  Distributed 


Minnesota — NATIONAL  THEATRE  SUPPLY,  Minneapolis Main  8273 

Nebraska — THE  BALLANTYNE  Co.,  Omaha — Jackson  4444 
Wisconsin— NATIONAL  THEATRE  SUPPLY,  1027  N.  8th  Street. 
Milwaukee  3,  Wisconsin. 

CHAS.  J.  BREWSTER.  417  W.  Highland  Are..  Mil- 
waukee. Wisconsin.  Phone  BR  1-0100. 


BOXOFFICE  August  7,  1961 


NC-1 


MILWAUKEE 


J^ifference  of  opinion  regarding  films 
labeled  “not  recommended  for  chil- 
dren" have  been  resolved  at  a recent  meet- 
ing here  of  representatives  of  distributors, 
exhibitors  and  the  mayor's  motion  picture 
commission.  Valentine  Wells,  executive 
secretary  of  the  commission,  announced 
that  hereafter  the  designation  will  be: 
"mature  entertainment”  for  films  the  com- 
mission felt  should  be  limited  to  adults. 
This  means  that  in  the  future,  theatres 
will  carry  this  caption  in  their  newspaper 
advertising  on  such  pictures.  Wells  added 
that  another  label,  "adults  only,”  will  be 
on  pictures  that  contain  matter  definitely 
on  the  adult  side  which  cannot  be  cut 
from  the  picture. 

Burglars  have  been  active  again:  they 

could  not  open  a safe  at  the  Egyptian 
Theatre  but  did  manage  to  open  a desk 
drawer  and  got  $38.77.  According  to  police, 
entry  was  gained  by  removing  a ventilation 
grate  from  an  office  door  ...  A safe 
at  the  Poblocki  & Sons  Co.,  was  forced 
open:  $400  in  cash  and  $150  in  checks 
is  missing. 

The  local  chapter  of  the  City  of  Hope 
National  Medical  Center,  Duarte,  Calif., 
has  opened  an  office  at  332  West  Wiscon- 
sin Ave.,  in  preparation  for  its  eighth  an- 
nual fund  drive  September  13,  14.  The 
chapter  raised  $53,000  last  year  and  hopes 
to  raise  about  the  same  amount  this  year, 
according  to  Mrs.  Albert  H.  Schneiderman, 
drive  chairman.  She  said  the  money  will 
be  spent  to  help  local  leukemia  patients 
and  that  the  hospital  is  open  without 
charge  to  patients  regardless  of  race,  color 
or  creed. 

John  Webb,  manager  of  the  Santa 
Monica  civic  auditorium,  Santa  Monica, 
Calif.,  in  his  talk  at  the  annual  convention 
here  of  the  International  Ass’n  of  Audito- 
rium Managers,  told  how  he  played  to  the 
1961  movie  Academy  Awards  presentation. 
“I  got  the  $50,000  show  by  writing  a sales 
letter,”  he  said.  “They  were  remodeling 
the  theatre  where  the  event  is  usually 


H 

U 

R 

L 

E 

Y 


QUALITY 

PROJECTION 


Super-Optica 


REAL  ECONOMY 


s 

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E 

E 

N 

S 


AMERICAN  THEA.  SPLY.  CO..  Sioux  Foils.  S.  0- 
DES  MOINES  THEA.  SPLY.  CO..  Dos  Moints,  lo 
MINNEAPOLIS  THEA.  SPLY.  CO.,  Minne*oli(,  Minn 

HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.  Corona  61,  N.  Y. 


IT  DOES  PAY  TO  ADVERTISE 

Especially  if  you  use  the  beautiful 
ROMAR  LAMINATED  SIGNS 
AND  DATE  STRIPS 

They  last  indefinitely,  easily  washable,  and 
are  PROVEN  BUSINESS  pullers! 

Write  for  quotations,  you'll  be  glad  you  did! 
ROMAR  VIDE  CO.  CHETEK,  WISC. 


held,  so  I just  let  them  know  what  I 
had  to  offer.  Despite  the  size  and  excite- 
ment, it  was  a simple  operation,”  he  said. 

John  McKay,  Riverside  Theatre  man- 
ager, can  relax  a bit  now,  as  Jerry  Bierce 
his  assistant  is  back.  Bierce  has  been 
serving  as  vacation  relief  manager  at 
Waukesha  . . . Ray  Boyle,  managing  di- 
rector of  the  Fred  Miller  Theatre,  has  re- 
signed, with  the  explanation  that  under 
the  present  setup  of  a nonprofit  organi- 
zation, his  future  was  too  limited.  He  said 
he  was  looking  for  “a  room,  a theatre, 
space  in  a hotel,  or  something,”  adding 
that  he  expected  to  have  a troupe  of  his 
own  on  a year-around  basis,  including 
road  tours.  Boyle  said  there  had  been  no 
argument  involved  in  his  resignation. 

Bob  Shanahan,  sales  and  public  relations 
director  for  Wisconsin  State  Fair,  an- 
nounced that  Roy  Rogers,  who  brings  his 
aggregation  here  for  an  engagement  at 
the  fair,  left  his  San  Fernando  Valley 
ranch  in  California  with  two  sons,  Roy  jr. 
and  John,  planning  to  camp  out  on  a 
leisurely  trip  to  Wisconsin.  Shanahan  is 
using  some  showmanship  tactics  in  bally- 
hooing  the  forthcoming  fair.  He  is  send- 
ing out  a quartette  of  teenage  gals  all 
dolled  up  in  western  regalia  to  visit  towns 
and  the  press  for  the  promotion. 

$125,000  Remodeling  Plan 
For  Port  Huron  Desmond 

PORT  HURON,  MICH. — A redecorating 
and  refurbishing  program  costing  $125,000 
will  be  carried  out  at  the  Desmond  Theatre 
by  W.  S.  Butterfield  Theatres,  which  re- 
cently pm-chased  the  Desmond  after  rent- 
ing it  since  1924. 

New  seats  and  carpeting  will  be  installed, 
the  stage  remodeled  and  renovations  made 
to  the  lounges  and  other  areas,  accord- 
ing to  LeRoy  S.  Wilson,  president  of  the 
Port  Huron  Theatre  Co.,  from  which  But- 
terfield purchased  the  theatre  through  its 
subsidiary.  Bijou  Theatrical  Enterprises. 
The  latter  company  handles  real  estate 
operations  for  the  Butterfield  circuit. 

The  Port  Huron  Theatre  Co.,  which  built 
the  Desmond  in  1922  and  has  been  rent- 
ing it  since,  will  be  dissolved,  Wilson  said. 


Worship  at  Akron  Airer 

AKRON — Gala  Drive-In  on  Route  224 
near  here,  will  be  the  scene  of  Sunday 
morning  church  services,  sponsored  by  the 
young  people  of  the  Methodist  Church, 
with  the  cooperation  of  theatre  Manager 
Joseph  Krenitz. 

Two  hooded  gunmen  robbed  the  boxof- 
fice  of  the  East  Drive-In  in  suburban  Tall- 
madge  of  $135  on  a recent  Sunday  morn- 
ing. Earl  R.  Wykoff  and  Nancy  Miller,  two 
employes,  were  ordered  to  walk  north  into 
a field  while  the  two  robbers  ransacked  the 
boxoffice. 


Big  LA  Week  for  'Giant' 

LOS  ANGELES  — George  S t e v e n s’ 
“Giant,”  Warner  Bros,  release,  ran  up  a 
smash  $145,000  plus  week  in  an  18  theatre 
multiple  run. 


Paramount’s  “Escape  From  Zahrain”  is 
being  filmed  in  California’s  Mojave  desert. 


Milwaukee  Film  Council 
To  Mark  Its  35th  Year 

MILWAUKEE — The  Better  Films  Coun- 
cil of  Milwaukee  County  will  celebrate  its 
35th  year  at  the  first  meeting  of  the  coun- 
cil’s fall  term  October  2.  The  meeting  will 
be  held  in  the  Wisconsin  Telephone  Co. 
auditorium  at  722  Broadway. 

Mrs.  S.  V.  Abramson,  president,  will 
discuss  observations  she  made  on  film- 
making  on  a trip  in  South  America.  “Com- 
munications in  the  Space  Age”  will  be 
screened.  Mrs.  Abramson,  who  also  is  com- 
munications chairman  for  the  General 
Federation  of  Women’s  Clubs,  said  the 
council  will  program  a series  of  book  re- 
views along  with  the  films  based  on  them. 

A special  program  will  be  devoted  to  the 
“Preview  Committee  in  Action.” 

The  council  each  year  usually  awards  a 
citation  to  the  theatre  manager  who  pre- 
sents the  largest  number  of  family  pic- 
tures through  the  year,  and  extends  special 
appreciation  to  the  manager  who  has  been 
specially  helpful  to  the  council. 

Besides  Mrs.  S.  V.  Abramson,  the  officers 
are  Mrs.  John  B.  Derksen,  vice-president; 
Mrs.  Milton  Woodward,  recording  secre- 
tary, and  Mrs.  Carl  A.  Meyer,  correspond- 
ing secretary  and  program  committee 
chairman. 


State  Council  Studying 
Connecticut  Blue  Laws 

HARTFORD  — An  intensive  study  of 
Connecticut’s  so-called  blue  laws,  particu- 
larly those  relating  to  commercial  activity 
on  Sunday,  is  to  be  undertaken  by  the 
state  legislative  council. 

During  the  recently  adjourned  state 
legislative  session,  many  proposals  designed 
both  to  strengthen  and  weaken  the  Sunday 
laws  were  introduced. 

Aside  from  approval  of  a measure  to 
extend  the  Sunday  sales  bans  to  Thanks- 
giving Day  and  Christmas  Day,  the  leg- 
islature, however,  took  no  action  on  any 
of  the  many  recommendations.  Instead, 
the  whole  subject  was  referred  to  the 
council  for  study  and  reported  to  the  1963 
session  of  the  state  legislature. 

At  present,  the  blue  laws  regarding 
secular  activity  on  Sunday  prohibit  most 
sales  and  most  regular  commercial  oper- 
ations. Exempt  from  the  blue  laws  are 
sale  of  food,  flowers,  candy,  tobacco,  drugs, 
newspapers,  antiques  and  gasoline. 

State  statute  permits  motion  picture  the- 
atres to  operate  on  Sundays  from  2 to 
11  p.m. 

Old  Family  at  Detroit 
Gets  Tammy'  First  Run 

DETROIT — The  experiment  with  multi- 
ple first-runs  being  tried  out  by  U-I  in 
this  territory  has  produced  one  novel  re- 
sult—the  restoration  of  the  Family  The- 
atre to  the  historic  position  it  held  50 
years  ago,  as  a first-run  theatre  in  down- 
town Detroit.  The  Family  has  generally 
played  a varying  subsequent-run  policy 
since  construction  of  the  de  luxe  first-run 
about  1915,  but  is  back  in  the  first-run  class 
with  the  current  run  of  "Tammy  Tell  Me 
True,”  and,  is  actually  the  only  house 
playing  on  the  multiple  first  run  policy 
within  a number  of  miles  of  the  downtown 
district.  The  house  was  taken  over  only  a 
few  weeks  ago  by  Joseph  Ellul  of  Holly- 
wood, Fla. 


NC-2 


BOXOFFICE  August  7,  1961 


NOW  AVAILABLE  FOR  BOOKING 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MILWAUKEE 

ED  GAVIN 

212  West  Wisconsin  Ave. 
MILWAUKEE  3.  WIS 


AMERICAN  INTERNATIONAL  PICTURES 
OF  NEBRASKA  & IOWA 

MEYER  L.  STERN 
1508  Davenport  Street 
OMAHA,  NEBRASKA 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MINNEAPOLIS 

BERNARD  McCARTHY 
74  Glenwood  Avenue  North 
MINNEAPOLIS  3,  MINN. 


OMAHA 


plans  to  move  to  new  quarters  in  the  same 
area  and  will  carry  on  all  its  other  oper- 
ations there  as  usual. 


£Jharlie  Vickers,  who  has  the  Maple  The- 
atre at  Mapleton,  Iowa,  had  a big  hand 
in  the  staging  of  the  town's  Mapleton 
Days.  One  of  the  features  was  an  auction 
on  Main  Street.  Merchants  put  out  articles 
to  go  on  the  block,  including  everything 
from  shoes  to  pans  and  radios  to  television 
sets.  During  the  auction  in  front  of  each 
store,  a bell  would  ring  and  the  person  who 
had  bid  last  on  an  article  got  the  mer- 
chandise at  that  price.  Vickers  offered 
free  movies  for  the  children  while  the 
auction  was  in  progress,  a fact  greatly  ap- 
preciated by  parents  who  could  attend 
the  auction  unencumbered  by  disinterested 
small  fry.  Vickers  said  the  program  was 
a tremendous  succes. 

Elmer  Svendsen,  who  has  the  Roxie 
Theatre  at  Alta,  Iowa,  has  leased  his 
theatre  at  Swea  City  to  the  city  for  com- 
munity productions  . . . Mr.  and  Mrs. 
S.  J.  Backer,  exhibitors  at  Harlan,  re- 
turned from  a trip  to  Hankinson,  N.D., 
where  he  formerly  operated  a theatre 
which  is  now  under  lease  . . . Fred  Bal- 
lantyne  is  contemplating  a complete  re- 
modeling job  for  his  drive-in  theatre  at 
Denison,  Iowa. 

Howard  Kennedy,  who  has  the  Bow  The- 
atre and  a drive-in  at  Broken  Bow,  made  a 
trip  to  Washington,  D.C.  He  is  active  in 
Nebraska  Republican  party  affairs  . . . 
Don  Campbell,  exhibitor  at  Central  City, 
went  to  Phoenix,  Ariz.,  where  he  has  real 
estate  interests  . . . Bernard  McGee,  group 
sales  representative  for  the  Cooper  Found- 
ation Theatres  in  Omaha,  is  vacationing 


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at  his  home  in  Fremont  and  doing  some 
painting  on  his  house. 

Carl  Harriman,  exhibitor  at  Alton,  Iowa, 
reported  his  son  has  returned  from  service 
with  the  armed  forces  in  Germany  and 
brought  back  a Mercedes-Benz  . . . The 
drive-in  theatre  business  at  Lake  Okoboji 
has  hit  a high  peak  . . . E.  A.  Thacker 
jr.  who  has  the  7-T-7  Drive-In  at  South 
Sioux  City,  and  his  wife  have  just  returned 
from  a fishing  trip  in  Canada. 

Apologies  to  Joe  H.  Jacobs,  United  Artists 
manager  in  the  same  city.  In  reporting 
a recent  all-day  screening  at  the  Center 
Theatre  in  Omaha  by  Columbia  (including 
a fine  lunch  at  noon),  gremlins  sneaked  in 
and  United  Artists  got  the  credit.  A thou- 
sand pardons,  “Columbia  Joe,”  the  fine 
program  deserved  better  (and  correct)  re- 
porting. 

Cecil  Waller,  owner  of  the  King  Theatre 
at  Ida  Grove,  Iowa,  has  a honey  of  a new 
cruiser  and  trailer  and  he  is  giving  the 
boat  a good  workout  at  Lake  View  . . . 
Mary  Frangenberg,  cashier  at  20th-Fox, 
visited  her  home  town  of  Lyons  during 
her  vacation  . . . Eddie  Osipowicz,  exhibitor 
at  Correctionville,  is  on  the  jump  working 
at  his  painting  contractor  business  . . . 
Jack  Klingel,  city  manager  for  Cooper 
Foundation  Theatres,  held  a special  pre- 
view for  the  press  and  trade  of  “The 
Honeymoon  Machine”  at  the  State  The- 
atre during  the  regular  run  of  “The  Parent 
Trap.” 

Don  Shane,  city  manager  for  Tri-State 
Theatres  in  Omaha,  and  Carl  Hoffman, 
manager  of  the  Omaha  Theatre,  attended 
the  annual  Tri-State  circuit  golf  and  field 
day  and  business  meeting  in  Des  Moines 
Tuesday  and  Wednesday  at  the  Wakonda 
Country  Club  . . . Paul  Fine  announced 
his  daughter  Pamela,  a June  graduate  at 
Omaha  University,  has  signed  to  teach  a 
junior  high  school  class  at  Anaheim,  Calif., 
in  the  fall.  Mr.  and  Mrs.  Fine  will  ac- 
company her  to  California  this  month. 

The  Paramount  exchange  at  Des 
Moines  last  week  transferred  its  account- 
ing department  to  Chicago.  The  exchange 


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THEATRE 

STREET  ADDRESS 

TOWN ZONE STATE I 

NAME POSITION 

TOE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  BNd.,  Kansas  City  24,  Mo.  I 

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Ed  Cohen,  Columbia  salesman,  reports 
his  two  daughters,  Joella  and  Barbara, 
are  taking  a trip  to  Chicago,  Miami  and 
Nassau  . . . Exhibitors  on  the  Row  in- 
cluded Nebraskans  Maurice  W.  Curran, 
Greeley;  Mr.  and  Mrs.  Phil  March  and 
son  Jack,  Wayne;  George  Marc,  Vermil- 
lion; Charles  Thoene,  Lyons;  Marvin  Jones, 
Red  Cloud;  Sid  Metcalf,  Nebraska  City; 
Howell  Roberts,  Wahoo;  Ed  Christensen, 
Ord;  Clarence  Frasier  and  son  Paul,  Have- 
lock; Bill  Zedecker,  Osceola,  and  Iowans 
Frank  Good,  Red  Oak;  S.  J.  Backer,  Har- 
lan; Charles  Vickers,  Mapleton;  John 
Rentfle,  Audubon;  Byron  Hopkins,  Glen- 
wood,  Villisca  and  Council  Bluffs. 

Cinerama  Licensing 
Favors  New  Theatres 

HOLLYWOOD — On  his  arrival  here  from 
Salt  Lake  City,  Bernard  G.  Kranze,  vice- 
president  and  general 
sales  manager  for 
Cinerama,  stated  that 
instead  of  leasing 
wall-to-wall  theatres 
for  exhibition  of 
Cinerama  product, 
the  new  policy  is  to 
license  said  product 
to  builders  of  new 
houses  designed  for 
triple-screen  projec- 
tion or  to  exhibitors 
in  situations  where 
Cinerama  travelogs 
have  not  been  shown. 

With  five  travelogs  already  sold  to  Na- 
tional Theatres  & Television  for  its  Villa 
Theatre  in  Salt  Lake,  Kranze  has  com- 
pleted another  deal  for  three  more  houses 
in  the  circuit  located  in  Wichita,  Kas., 
Phoenix,  Ariz.,  and  Portland,  Ore. 

In  line  with  the  new  policy,  which  will 
obtain  for  MGM  attractions’  “How  the 
West  Was  Won”  and  “The  Brothers 
Grimm,”  the  Hollywood  Cinerama  will 
close  September  21  on  a wall-to-wall  deal 
and  reportedly  will  reopen  next  spring  with 
“West.”  Meanwhile,  Stanley  Warner  takes 
back  the  Hollywood  Cinerama  house  Sep- 
tember 28  as  a first  run. 

Clarifying  a point  brought  up  by  ex- 
hibitors, Kranze  stated  that  under  the  new 
selling  policy,  Cinerama  will  supply  the- 
atres licensing  Cinerama  pictures  with 
equipment  for  screening  the  films  thrown 
in  with  the  deals  on  a “loan”  basis.  Ex- 
hibitors, in  other  words,  will  pay  for  in- 
stallation supplied  by  Cinerama,  according 
to  Kranze. 

Schine  Names  Robert  Hale 
To  Van  Wert  Management 

VAN  WERT,  OHIO— Robert  Hale  of 
Kent  has  been  appointed  manager  of 
Schine’s  Van  Wert  Theatre.  He  is  the  suc- 
cessor to  Bobby  Lipke,  who  has  been  trans- 
ferred to  a theatre  in  Piqua. 

Prior  to  his  Van  Wert  appointment,  Hale 
managed  Schine  theatres  at  Kent  and  Ra- 
venna. He  is  a graduate  of  Euclid  High 
School  near  Cleveland.  He  plans  to  move 
here  soon  with  his  wife  DeLene  and  son 
Harry. 


NC-4 


BOXOFFICE  ::  August  7,  1961 


> window  cards  0 heralds  t>  calendars  > ad  mats 

[>  real  estate  sips  t>  photo  engraving 


THEATRE  ADVERTISERS 
BOX  795  OMAHA  1,  NEBRASKA 


"the  industry's  first  supplier 

of  the  lost  word  in  advertising" 


To  me,  these  words  were  worth  sharing  because 
they  express  the  basic  premise  of  the  people  of 
our  country  who  really  matter— whether  or  not 
they  coukl  have  put  it  so  well  on  paper.  It  is  this 
fundamental  American  respect  for  the  dignity  of 
the  individual  which  will  stand  as  our  nation’s 
strongest  bulwark  against  Communism. 


Esther  L.  Green 

Owner  and  General  Manager 

Ronald  Rossetor  Manager 
Emery  Toth  Manager 


AMERICAN  RESPECT 

for 

The  Dignity  of  the  Individual 


[HERE  may  be  excellence  or  shoddiness  in  every  line 
of  human  endeavor.  We  must  learn  to  homr  ex- 
cellence (indeed  to  demand  it)  in  every  socially  ac- 
cepted human  activity.  There  may  be  excellent 
plumbers  and  incompetent  plumbers,  excellent  philos- 
ophers and  incompetent  philosophers.  The  society  which  scorns 
excellence  in  plumbing  because  plumbing  is  a humble  activity  and 
tolerates  shoddiness  in  philosophy  because  it  is  an  exalted  activity 
will  have  neither  good  plumbing  nor  good  philosophy.  Neither  its 
pipes  nor  its  theories  will  hold  water  ” 


A quotation  from  Dr. 
John  W.  Gardner,  dis-  > 
tinguished  president  of  ' 
the  Carnegie  Corpora- 
tion of  New  York 


NOTE  TO  EXHIBITORS; 

Copy  of  above  on  parchment  paper  (without  advertising)  suitable  for  framing  will  be  furnished  by  Fepco  on  request. 


BOXOFFICE  ::  August  7,  1961 


NC- 


MINNEAPOLIS 


Mirisches  Give  'Story' 

Test  at  Minneapolis 

MINNEAPOLIS — The  nearly  completed 
film  version  of  “East  Side  Story”  was 
given  a test  showing  at  the  Mann  Theatre 
here  July  29  with  the  director  and  pro- 
ducers checking  audience  reaction. 

This  city  was  picked  for  the  sneak  pre- 
view in  order  to  discover  how  the  picture 
would  be  received  in  a midwestern  locale 
remote  from  the  juvenile  gang  fights  of 
New  York,  and  in  a city  where  the  stage 
show  had  not  played.  In  for  the  preview 
were  Walter  and  Marvin  Mirisch  of  the 
Mirisch  Co.  and  producer-director  Robert 
Wise,  who  directed  the  film  with  Jerome 
Robbins.  They  reported  a very  favorable 
audience  reaction  judging  from  the  com- 
ment cards  which  were  filled  out  after- 
wards. 

Only  minor  work  now  remains  to  finish 
the  film,  according  to  Wise.  Some  optical 
effects  will  be  added,  some  color  correction 
will  be  made  and  about  half  the  soundtrack 
will  be  reworked  for  changes  in  balance. 

The  picture  will  world-premiere  in  New 
York  in  October. 


Art  Schmidt  Appointed 

HOLLYWOOD — Arthur  T.  Schmidt  has 
been  appointed  as  associate  producer  of 
Jerry  Lewis’  forthcoming  film  comedy,  "The 
Errand  Boy,”  for  Paramount  release.  A 
veteran  film  editor,  Schmidt  has  been  with 
the  Lewis  production  company  since  1959 
and  was  senior  film  editor  of  Lewis’  three 
previous  movies. 


^•he  annual  Variety  Club  golf  tournament 
will  be  held  Friday,  September  8,  at  Oak 
Ridge  Country  Club  in  suburban  Hopkins. 
Fun,  beer,  food,  prizes  and  games  are  on 
the  agenda.  Tickets  are  $10  and  include 
golf,  lunch,  dinner  and  prizes.  Gil  Swen- 
berger  of  the  Ambassador  Motor  Hotel  is 
chairman  of  the  event.  Committee  mem- 
bers are  Bob  Hazelton  of  Hazelton  & 
Dynes;  Don  O’Neil,  Minnesota  Amuse- 
ment Co.,  John  Branton,  Minnesota  A- 
musement;  LeRoy  Miller,  Universal-Inter- 
national; Harry  Levy,  formerly  of  20th 
Century-Fox  (retired);  Bill  Wood,  Colum- 
bia; Forrie  Meyers,  Paramount  and  Bob 
Karatz,  Gopher  Theatre. 

Ed  Linder,  manager  of  the  Gopher  The- 
atre, and  his  wife  vacationed  in  Montreal 
and  New  York  State.  In  Montreal  they 
visited  Lenny  Lauer,  former  relief  man- 
ager of  the  Century  Cinerama  Theatre  . . . 
L.  A.  “Ace”  Brewer,  former  manager  of 
the  Riviera  Theatre,  St.  Paul,  and  the 
Rialto,  Minneapolis,  was  in  from  Long 
Beach,  Calif.,  for  a visit.  He  is  now  as- 
sociated with  a theatre  operated  by  the 
United  Artists  circuit  in  Long  Beach. 

Outside  exhibitors  on  the  Row  were 
Leo  Ross,  Sauk  Rapids;  John  Glaser, 
Tracy;  Doug  Ingalls,  Pepin,  Wis.;  Pete  de 
Fea,  Milbank,  S.  D.,  and  Stan  McCulloch, 
Hibbing  . . . Variety  Club  of  the  North- 
west will  have  its  first  meeting  of  the  new 
season  today  (7)  at  the  clubrooms  in 


the  Pick-Nicollet  Hotel.  Ben  Berger,  presi- 
dent of  Berger  Amusement  Co.,  will  report 
on  the  Cadillac  door  prize  dinner. 

Suzanne  Gerads,  stenographer  at  Colum- 
bia, vacationed  at  Albany  . . . Jean  Paul- 
son, inspector  at  Columbia,  has  been 
confined  to  Northwestern  Hospital  . . . 
Harold  MacElhome,  assistant  to  Sidney 
Stockton,  manager  of  exchange  operations 
for  MGM,  was  in  . . . Janice  Mattson 
is  the  new  assistant  cashier  at  Columbia, 
replacing  Judith  Gotbald,  who  resigned  . . . 
Patricia  Leopold  is  the  new  ledger  clerk 
at  Allied  Artists,  replacing  Joan  Molitor 
who  resigned  to  get  married. 

John  Vallin,  United  Artists  auditor,  will 
visit  his  family  on  the  west  coast  after  he 
finishes  his  assignment  in  Minneapolis 
. . . Walt  Disney’s  “Nikki”  is  set  to  open 
at  the  Gopher  Wednesday  <9)  ...  Eddie 
Schwartz  of  Ad-Art  Advertising  has  re- 
signed as  assistant  chief  barker  and  board 
member  of  the  Variety  Club  . . . Peter 
Bloom  has  been  named  an  assistant  man- 
ager for  Mann  theatres  in  St.  Paul. 

Dahlstrom  & Weinberger  redecorated  the 
lobby  and  foyer  of  the  Paramount  Theatre 
in  Des  Moines,  operated  by  the  Tri-States 
circuit  . . . Donald  Karsky  is  the  new 
owner  of  the  Family  at  North  Branch  . . . 
The  Eagan  at  Madison,  S.  D.,  has  been 
demolished.  The  property  is  owned  by 
E.  J.  Dirksen  . . . The  Hector  Theatre 
at  Hector  has  reopened. 


Join  the  Widening  Circle 

Send  in  your  reports  to  BOXOFFICE 
on  response  of  patrons  to  pictures 
you  show.  Be  one  of  the  many  who 
report  to— 

THE  EXHIBITOR  HAS  HIS  SAY 

A Widely  Read  Weekly  Feature  of  Special  Interest 

Address  your  letters  to  Editor. 

“Exhibitor  Has  His  Say/'  825 
Van  Brunt  Blvd..  Kansas  City  24. 

Mo. 


BOXOFFICE 

Always  in  the  Forefront  With  the  News 


NC-6 


BOXOFFICE  ::  August  7.  1961 


LINCOLN 

pjerman  Gould,  Lincoln  and  Omaha  drive- 
in  theatres  owner,  and  Mrs.  Gould  have 
gone  to  Hawaii  by  plane  where  they  will 
vacation  until  late  August. 

Charles  Eno,  manager  trainee  at  Cooper 
Foundation’s  Stuart  Theatre  in  Lincoln, 
has  been  named  manager  of  the  Found- 
ation’s Cooper  Theatre  in  Pueblo,  Colo. 
He  succeeds  John  Kiker,  who  is  resigning 
and  returning  with  Mrs.  Kiker  to  live 
in  Lincoln. 

Vince  and  Lisa  Marzok,  who  have  had 
the  job  of  keeping  both  the  Varsity  and 
State  theatres  spic  and  span  for  many 
years,  have  abandoned  the  brooms  and 
dustcloths  for  a three-week  vacation.  They 
are  in  and  out  of  Lincoln,  taking  a series 
of  short  trips. 

Also  leaving  on  a vacation  August  8 
are  projectionist  S.  R.  Warner  and  Mrs. 
Warner.  Wooded  Wisconsin,  where  the 
former  was  raised,  is  their  destination. 
Warner  recalls  the  summers  of  his  youth 
when  ”we‘d  portage  by  canoe  from  town 
to  town.  Today  fishing  will  be  the  big 
attraction.”  Warner  will  be  back  in  several 
weeks,  resuming  his  work  at  Cooper’s 
Nebraska  Theatre.  Both  he  and  C.  M. 
Woodhead,  who  operated  the  projection 
room  at  the  aow-closed  Lincoln,  are  as- 
signed to  the  Nebraska. 

Irwin  Dubinsky  of  Dubinsky  Bros.  The- 
atres and  his  Starview  Theatre  manager, 
Ted  Grant,  are  traveling  back  and  forth 
between  Lincoln  and  Sioux  City,  Iowa, 
frequently  these  days.  They  are  managing 
temporarily  the  Dubinsky  drive-in  and  two 
conventional  theatres  until  a replacement 
is  obtained  for  City  Manager  Leo  Young. 
Young  accepted  a job  as  city  manager 
of  the  three  Omaha  drive-ins  owned  by 
Senator  Roman  Hruska,  Herman  Gould 
of  Omaha  and  Russell  Brehm  of  Lincoln. 
Young  also  will  manage  the  trio’s  new 
Twin  Drive-In  in  suburban  Omaha.  Gerald 
Green  continues  as  manager  of  the  84th 
and  Center  Drive-In,  but  Paul  Ellsberry 
is  new  as  the  Airport  open  air  manager. 

“It’s  like  old  home  week”  remark  the 
many  Lincoln  friends  of  Ivan  Hoig,  long- 
time Cooper  Foundation  theatreman.  Ivan 
is  back  in  Lincoln  from  Oklahoma  City’s 
Cooper  Theatres,  with  a few  days  to  catch 
up  on  visiting  before  he  officially  begins 
his  new  job  as  manager  of  Lincoln’s 
Pershing  Auditorium. 

Son  Ed,  majoring  in  art  at  the  University 
of  Nebraska,  must  come  by  the  interest 
naturally.  His  dad,  Walter  Jancke,  was 
wielding  the  paint  brush  again  on  one 
of  Lincoln’s  hottest  nights  of  the  year — 
the  26th.  This  time  it  was  Mrs.  Jancke’s 
living  room  and  hallway  ceilings. 

Fort  Robinson’s  old  post  theatre 
building  has  been  converted  into  a Univer- 
sity of  Nebraska  Trailside  Museum.  It 
was  officially  opened  to  the  public  July 
3 as  another  attraction  for  visitors  to  the 
old  fort  of  pioneer  days. 

Cooper  Foundation  Theatres  head- 
quarters here  has  announced  appointment 
of  Everett  Karr  as  new  city  manager  of 
the  three  Oklahoma  City  Cooper  houses. 
He  succeeds  Ivan  Hoig,  who  has  returned 


to  Lincoln  as  Pershing  Municipal  Audit- 
orium manager.  Karr  has  been  Cooper’s 
group  salesman  in  Oklahoma  City.  Cooper 
theatres  there  are  the  Criterion,  Tower 
and  the  Cinerama  Cooper,  where  “Search 
for  Paradise”  is  recording  good  returns. 

George  Gaughan,  headquarters  executive 
for  Cooper  Foundation  in  the  Lincoln  of- 
fices, and  his  family  are  vacationing. 

Minister  Looks  Up  Jancke 
To  Praise  'Parent  Trap' 

LINCOLN — “The  best  picture  I ever 
saw.” 

One  of  Lincoln’s  leading  ministers  and  a 
civic  leader,  Dr.  C.  Vin  White  of  First 
Presbyterian  Church  looked  up  Varsity 
Theatre  Manager  Walt  Jancke  to  tell  him 
this,  says  Walt. 

The  picture? 

Disney’s  “The  Parent  Trap,”  which  had 
played  to  top  crowds  for  two  weeks  at  the 
Varsity  and  moved  over  to  the  State  The- 
atre August  1 for  what  Walt  and  State 
Manager  Bert  Cheever  hoped  would  be  an- 
other good  house. 

Walt  reflects  the  enthusiastic  reception 
young  and  old  have  given  the  picture  in 
Lincoln. 

“It’s  like  old  times,”  he  remarks,  “stand- 
ing out  in  the  lobby  and  hearing  people 
laugh  and  know  they’re  all  enjoying  the 
picture.” 

He  sees  in  the  public’s  reception  of  “The 
Parent  Trap”  a return  to  some  of  America’s 
better  movie  days. 

“The  boxoffice  for  this  one  will  show 
this  is  the  kind  of  picture  patrons  want,” 
he  said. 

He  sees  the  success  of  “The  Parent  Trap” 
as  a tribute  to  Disney’s  foresight  and 
work. 

The  Varsity  opened  with  Jimmy  Stewart 
in  “Two  Rode  Together”  August  1.  After 
the  State’s  “The  Parent  Trap”  run,  an- 
other Disney  production,  “Nikki,”  is 
scheduled. 


Kelly  Crawford  New  Head 
Of  New  Mexico  Ass'n 

ALBUQUERQUE,  N.  M.— Kelly  Crawford 
of  Farmington  has  succeeded  Tom  Murphy 
of  Raton  as  president  of  the  New  Mexico 
Theatre  Owners  Ass’n,  an  affiliate  of  The- 
atre Owners  of  America.  Crawford  was 
elected  at  the  annual  convention  at  the 
Cole  Hotel  here.. 

Lou  Gasparini  of  the  El  Ray  Theatre  of 
Albuquerque  was  elected  first  vice-president 
and  Elmo  Courtney  of  the  State  Theatre  in 
Clovis  was  elected  secretary-treasurer. 
Murphy  is  chairman  of  the  board  of  di- 
rectors. 

Crawford  also  will  serve  as  the  unit’s 
representative  on  the  TOA  board. 


Siegel  Elected  Executive 
Vice-President  of  ABC 

NEW  YORK — Simon  B.  Siegel,  financial 
vice-president  of  American  Broadcasting - 
Paramount  Theatres,  has  been  elected 
executive  vice-president  of  American 
Broadcasting  Co.  He  will  continue  his  post 
with  AB-PT. 

Siegel  has  been  with  the  Paramount 
organization  since  1929.  He  was  named  as- 
sistant to  the  controller  of  the  theatre 
division  in  1941  and  controller  in  1949. 
Since  then  he  has  held  top  executive  posts. 


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1 

ORCHAWAII  (R) 

ORCHIDS  OF  HAWAII,  INC. 

305  Seventh  Avenue 
New  York  1,  New  York 

□ Enclosed  please  find  $ foi 

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Name  

Theatre  

Address  

City  Zone  State  


BOXOFFICE  ::  August  7,  1961 


NC-7 


r_ 


“I’m  a 

twenty-year  man, 
myself. . . 


"Hr 


r^»r*:v 


“'*•*-*> 


— “I’ve  been  using  the  Payroll  Savings  Plan 
since  we  first  put  it  in.” 

"Twenty  years  ago  I had  the  best  intentions  and  the  worst 
performance  on  thrift  you  ever  saw.  I was  always  starting 
regular  savings,  next  payday.  Then  I signed  up  for  our  com- 
pany plan  for  buying  U.  S.  Savings  Bonds  on  systematic 
deductions  and  things  really  began  to  happen.  For  a man  like 
me  the  savings  allocation  has  to  be  taken  out  first,  and  our 
Plan  does  just  that.  Like  so  many  of  our  people  around  here, 
I’ve  stayed  right  with  the  Plan  since  the  day  we  set  it  up.” 

If  your  company  now  has  the  Payroll  Savings  Plan  in 
operation,  you  will  find  you  can  increase  the  percentage  of 
employee  participation  by  reminding  every  member  of  your 
staff  that  this  well-proved  method  of  automatic  saving  is 
available.  If  you  do  not  now  have  the  Plan,  contact  your 
State  Savings  Bonds  Director  and  get  his  experienced  co- 
operation in  getting  a Payroll  Savings  invitation  to  each 
employee. 


NOW!  U.S.  SAVINGS  BONDS  EARN  3%%  j 

! J 


****** 

ANNIVERSARY  J 

I9AI 

JijL  <961 
***** 


B O X O F F I C E 


THE  U.  S.  GOVERNMENT  DOES  NOT  PAY  FOR  THIS  ADVERTISEMENT.  THE  TREASURY  DEPARTMENT  THANKS.  FOR  THEIR  PATRIOTISM.  THE  ADVERTISING  COUNCIL  AND  THE  DONOR  ABOVE. 


NC-8 


BOXOFFICE  ::  August  7,  1961 


• iro^ 


Butterflies  and  flowers  form  an  attractive  pattern  on  the  counter  facing  of  this  new  concessions  stand  in  the  Erlen  Theatre, 
Philadelphia.  A backbar  planter  and  an  unusually  designed  canopy  add  further  interest  to  the  well-merchandised  stand. 


featuring 

*5 ood  and  l^e^redLments 


AUGUST  7,  1961 


MlLD  HUNGER  and  thirst  alone 
are  not  enough  to  propel  theatre  pa- 
trons to  the  refreshment  bar — they  need 
the  stimulant  of  .a  concessions  setup 
that  appeals  to  their  eyes,  sense  of 
smell  and  aesthetic  requirements.  This 
means  attractiveness,  sheer  goodness 
in  quality  and  absolute  cleanliness. 

First  of  all,  there  must  be  a bar  or 
cafeteria  of  appealing  and  efficient 
design,  large  enough  to  serve  inter- 
mission crowds  easily  and  quickly.  It 
would  pay  a theatre  manager  to  check 
on  his  intermission  operation  to  see  if 
remodeling  is  in  order.  Almost  invari- 
ably, when  such  remodeling  has  been 
needed  and  effected,  sales  per  person 
and  profits  have  increased. 

Essential  to  a cheerful  inviting  ap- 
pearance and  atmosphere  is  illumina- 
tion, bright  colors  and  spaciousness  in 
the  refreshment  area.  The  rule  might 
well  be:  "Keep  it  light,  keep  it  gay!" 
Planters  add  a refreshing  touch. 

While  full  use  should  be  made  of  all 
point-of-purchase  material  to  induce 
the  greatest  possible  sales,  the  decora- 
tive treatment  of  the  stand  or  cafeteria 
should  be  changed  frequently.  Mirrors, 
streamers,  pennants,  balloons,  crepe 
paper,  festoons,  etc.,  all  offer  myriad 
ways  to  achieve  new  effects;  and  all 
seasons,  holidays  and  special,  local 
events  should  be  capitalized  on. 

While  direction  is  naturally  the  man- 
ager's prerogative,  it  is  a good  thing 
to  let  the  concessions  personnel  exercise 
its  ingenuity  in  creating  these  decora- 
tive effects.  The  attendants  can  come 
up  with  surprisingly  good  ideas  and  the 
participation  stimulates  their  interest 
and  enthusiasm. 

Absolute  cleanliness,  heretofore 
mentioned,  is  a requirement  and  func- 
tion of  the  attendants,  relating  to  their 
own  appearance  and  their  scrupulous 
care  of  the  stand. 

"Sheer  goodness  in  quality"  speaks 
for  itself. 


con 


t 


e 


n 


t 


A 


Color  Styling  Keys  a Modernization 4 

Vending  Means  More  Sales,  More  Profit Pat  J.  Mahoney  7 

Triple-Thrust  Concessions  Promotion  Pays  Off 

for  Canadian  Theatre 14 

Some  Helpful  Tips  on  the  Selection  and  Maintenance 

of  Motors  and  Generators Wesley  Trout  16 

Periodic  Checks  and  Tests  Necessary  to  Keep  Sound 

System  in  Peak  Condition 19 


Tips  on  the  Installation  and  Care  of  Theatre  Seats  ...Alan  D.  Stuart  20 

Drive-Ins  Only  Industry  That  Builds  Expensive  Plants 

for  Only  Half-Year  Operation Jim  McSorley  22 

DEPARTMENTS: 

Refreshment  Service 7 New  Equipment  and 

Developments  26 

Projection  and  Sound 16  Readers.  Ser(i„  Bureau 27 

Drive-In  Theatres 22  Advertisers'  Index  27 

About  People  and  Product 28 

☆ 


ON  THE  COVER 

The  new  refreshment  bar  in  Philadelphia’s  Erlen  Theatre  is 
located  in  the  direct  center  between  the  two  entrance  doors  to 
the  auditorium  for  maximum  impact.  The  A.  M.  Ellis  Theatre 
was  remodeled  during  a three-month  period  without  losing  a single 
day  or  interrupting  any  performance. 


I.  L.  THATCHER,  Managing  Editor 

The  MODERN  THEATRE  Section  of  BOXOFFICE  is  incluaed  in  the  first  issue  of  each  month 
Editorial  or  general  Dusiness  corresDonaence  sncuia  De  aaaressea  to  Associated  Publications, 
825  Van  Brunt  3lvd.,  Kansas  City  24,  Me.  Wesley  Trout,  Tecnnical  Editor;  Eastern  Repre- 
sentative: Carl  Mos,  45  Rockefeller  Plaza.  New  York  20  N.  Y.;  Central  Representative: 
Ewing  Hutcnison  Organization,  35  East  Wacker  Drive.  Chicago  1,  III;  Western  Representative: 
Wettstem,  Nowell  & Johnson,  Inc.,  672  Lafayette  Park  Place,  Los  Angeles  5.  Colif. 


BOXOFFICE  ::  August  7,  1961 


3 


If 

1 

I-  ; 1 .■) 

|IS* 

i 

1 

if  ,j 

i « mm 

1 

The  majestic  grand  foyer  of  Fabian's  Palace,  Albany, 
N.  Y .,  seems  even  larger  with  its  new  decor  of 
light,  modern  colors.  The  wood-paneled  walls 
shown  below,  although  impressive  in  their  day,  were 
treated  to  a coat  of  ivory  paint  which  heightens  the 
dramatic  effect  when  contrasted  with  a blue  ceiling 
and  a carpet  of  solid  royal  blue.  Ornamental  touches 
of  gold  on  the  ivory  lend  additional  charm.  Material 
used  over  the  arched  doorways  is  ivory  Vicertex. 
The  attractive,  semi-circular  refreshment  stand  is 
highlighted  by  downlights  in  the  canopy  above. 


COLOR  STYLING  KEYS 


A MODERNIZATION 


Architectural  Grandeur  of  1930  Theatre  Retained  and  Given  New  Beauty 
Through  Application  of  Lighter,  Brighter  Hues  in  Paint  and  Fabrics 


T he  spacious  grandeur  of  a 1930- 
built  de  luxe  motion  picture  theatre  has 
been  balanced,  for  present-day  tastes,  by 
a series  of  refurbishing  and  redecorating 
steps  executed  at  a cost  of  $250,000  in 
Fabian’s  Palace,  Albany,  N.  Y. 

Conceived  and  directed  by  Fred  Haas, 
chief  of  construction  and  maintenance  for 
that  circuit,  the  project  encompassed  re- 
decorating of  the  interior — including 
lobbies,  lounges  and  auditorium — in  bright- 
er colors,  by  the  use  of  paint  and  fabrics; 


installation  of  roomier  orchestra  seats  and 
comfortable  loge  chairs;  hanging  of  a 
larger  screen  with  new  draperies;  the  ad- 
dition of  modern  furniture  and  lighting 
fixtures;  also  the  construction  of  a smaller 
marquee,  with  an  attractive  overhead 
facade  and  a decorative  new  boxoffice. 

In  the  modernizing  of  the  Albany  ex- 
change district’s  largest  house,  no  basic 
structural  changes  were  made. 

However  the  capacity  was  reduced  from 
3,658  to  2,810.  The  orchestra  floor,  for- 


merly accommodating  2,252,  now  has  1,499 
seats  with  spring  backs,  installed  on  40- 
inch  centers.  Several  rows  on  the  main 
floor  have  been  eliminated. 

Also  equipped  with  new  seats  was  the 
loge,  where  the  capacity  was  dropped  from 
360  to  330.  In  the  balcony,  a slight  lower- 
ing of  seat  total — from  1,046  to  981 — was 
effected. 

The  orchestra  seats  are  upholstered  in 
red  nylon;  the  loge,  in  gold  nylon.  Balcony 
seats,  completely  reupholstered  and  re- 


The  ivory,  blue  and  gold  color  scheme  carries  into  the  standee  area. 


The  Palace  foyer.  Walls  are  blue  Vicertex,  trim  is  ivory  and  gold. 


The  MODERN  THEATRE  SECTION 


4 


covered,  are  in  tan  Naugaweave  material. 

Predominant  colors  of  the  redecorating 
project  are  ivory,  blue  and  gold — a strik- 
ing combination. 

Carpeting  on  the  grand  foyer,  stairways 
and  mezzanine  is  solid  royal  blue.  For 
the  loge  crossover  and  steps,  as  well  as  in 
the  downstairs  lounge,  the  patterned  car- 
pet is  blue,  gold  and  aqua. 

The  grand  foyer — the  largest,  and  one 
of  the  most  beautiful  in  an  Albany  theatre 
— has  been  redone,  colorwise.  The  ceiling 
is  painted  blue;  the  huge  chandelier, 
formerly  bronze,  is  now  finished  in  ivory. 

An  ivory  background  has  been  given  the 
grand  lobby  alcoves,  which  are  draped 
with  gold  metallic  cloth.  The  walls  are  in 
ivory.  The  lobby  panels  are  treated  with 
ivory  Vicertex — trimmed  with  ivory  and 
gold  paint. 

A “gallery”  of  murals,  in  niches,  was 
cleaned,  restored  and  relighted. 

GINGERBREAD  REMOVED 

The  foyer  was  stripped  of  “gingerbread,” 
moldings  under  the  advertising  frames  and 
side -wall  brackets  were  removed.  The  lobby 
background  is  ivory  sprayed  with  gold.  An 
imposing  beamed  ceiling  was  treated  and 
varnished.  The  chandelier  was  painted 
white. 

Wallpaper  of  black  and  gold  design  has 
been  applied  in  the  outer  lobby  which  is 
illuminated  with  a brass,  many-armed 
fixture  of  modern  design.  New  hardware 
has  been  installed,  while  doors  have  been 
painted  in  keeping  with  the  present  decor. 

The  walls  of  the  grand  stairways  and 
mezzanine  are  covered  with  royal  blue 
Vicertex. 

The  mezzanine  lobby  is  painted  ivory 
with  touches  of  coral  and  the  ladies’ 
powder  room  is  coral.  There  are  new  crys- 
tal chandeliers  in  the  lounge,  and  modern 
lighting  fixtures  on  the  mezzanine. 

Modern  furniture  in  coral,  white,  misty 
blue  and  beige  adorns  the  mezzanine,  upper 
and  lower  lounges,  and  ladies’  room. 

The  auditorium  is  painted  in  sand  color 
and  the  giant,  crystal  chandelier  there 
has  been  cleaned  and  relamped. 

The  screen  is  27  feet  high  and  53  V2  feet 
wide.  This  increases  the  Cinemascope  pic- 
ture— formerly  42  feet  wide,  it  is  now  51 
feet. 


Auditorium  walls  in  the  Palace  are  sand  color  and  the  new  stage  curtain  and  valance  are 
blue  shadow-stripe  while  the  screen  curtain  and  masking  borders  are  gold  hammered  satin. 


New  theatre  chairs  were  installed  on  wide  centers,  reducing  the  Palace  capacity  from  3,658  to 
2,810.  Orchestra  seats  are  upholstered  in  red  nylon,  loge  seats  in  gold. 


BLUE  AND  GOLD  CURTAINS 

The  new  stage  curtain  is  of  blue  shadow - 
stripe,  while  the  new  screen  curtain  is  gold- 
scalloped  damask.  A new  proscenium  va- 
lance is  blue  shadow-stripe.  Two  masking 
borders  are  gold  hammered  satin. 

The  exterior  appearance  of  the  Palace 
has  been  altered  with  the  installation  of  a 
smaller,  three-sided  marquee,  finished  in 
bronze.  A five-sided  boxoffice  is  gold  and 
anodized  aluminum,  with  fluted  glass.  It  is 
heated  and  air-conditioned. 

Gold  porcelain  enamel  has  been  used  to 
cover  the  brick  at  the  sides  of  the  entrance 
and  exit  doors.  The  number  of  advertising 
display  frames  has  been  reduced  to  two 
30x40s. 

The  facade  about  the  marquee  is  blue 
porcelain,  framed  with  gold  columns.  The 
Continued  on  following  page 


CREDITS:  Curtain,  carpet,  draperies:  Capitol 
Motion  Picture  Supply  • Screen:  Hurley  Super 
Optica  • Seating:  American  • Changeable  letters: 
Wagner. 


The  downstairs  lounge,  like  the  upper  one,  is  furnished  with  modern  appointments  in  coral,  white, 
misty  blue  and  beige;  walls  are  ivory,  carpet  is  blue,  gold  and  aqua. 


BOXOFFICE  August  7,  1961 


5 


COLOR  STYLING  KEYS  MODERNIZATION 


Continued  from  preceding  page 

theatre's  name  is  in  gold  letters,  with  in- 
direct blue  neon  lighting — front  flood- 
lighted. 

Fabian  Division  Manager  Elias  Schlenger 
describes  the  patrons’  reaction  to  the 
refurbishing — the  major  part  achieved 
during  a seven-week  closedown — as  “tre- 
mendous, enthusiastic.”  They  like  the 
combination  of  comfort,  luxury  and  spa- 
ciousness with  the  modern  treatment. 

The  Albany  Times-Union,  which  printed 
a Special  Palace  Edition  on  the  night  of 
the  reopening,  editorially  saluted  “The 
New  Palace.”  The  Hearst  paper  praised 
Fabian  Theatres  for  that  organization’s 
dramatic  demonstration  of  faith,  via  heavy 
expenditure,  in  the  future  of  Albany’s 
downtown  business  district,  and  in  motion 
picture  exhibition. 

FACELIFTING  PRAISED  ON  AIR 

Television  and  radio  stations  (including 
the  Schine-owned  WPTR)  also  lauded  the 
expensive  face-lifting,  while  their  repre- 
sentatives interviewed  S.  H.  Fabian,  Ed- 
ward L.  Fabian  and  other  industry  men. 
The  delegation  from  the  home  office  was 
large. 

Mayor  Erastus  Corning  extended  greet- 
ings and  appreciation,  from  the  stage,  as 
did  Neal  L.  Moylan,  State  Department  of 
Commerce  official,  representing  Governor 
Nelson  A.  Rockefeller. 

Edward  L.  Fabian  spoke  briefly  of  the 
theatre’s  past,  present  and  future  as  “the 
home  of  the  finest  attractions,  the  center 
of  cultural  and  community  activity.” 


While  the  old  marquee  of  the  Palace  extended 
over  a greater  area  in  width,  it  allowed  for  only 
two  lines  of  changeable  copy.  The  new,  three-sided 
marquee  is  more  modern  in  appearance  and  pro- 
vides for  four  lines  of  two  sizes  of  letters.  Gold 
porcelain  enamel  now  covers  the  brick  above  and 
at  the  sides  of  the  entrance  and  exit  doors.  A new, 
five-sided  boxoffice  is  of  gold  and  anodized  alumi- 
num with  fluted  glass,  and  the  windows  are  draped. 
It  is  heated  and  air-conditioned.  Two  30x40  dis- 
play frames  are  used  tor  advertising  film  attractions. 
Although  not  shown,  the  new  facade  above  the 
marquee  is  blue  porcelain  framed  with  gold  col- 
umns. The  theatre  name  is  in  gold  with  indirect 
blue  neon  lighting  and  is  front  floodlighted. 


Loew  s Poli-College  in  New  Haven  Treated  to 


A rebuilt  auditorium  front,  and  brand-new,  Ameri- 
can swing-back  seats  in  staggered  arrangement,  are 
shown  in  this  photo  of  the  interior  of  Loew's  Poli- 
College  Theatre  in  New  Haven,  Conn.  Old  boxes 
were  removed  from  the  sides  of  the  auditorium 
and  the  box  area  paneled  and  treated  with  acous- 
tical drapes.  Aisle  carpeting  over  new  hardwood 
floors  helps  minimize  noise.  At  left,  Manager 
Sidney  Kleper  is  shown  testing  one  of  the  front  rows 
of  seats  in  the  completely  remodeled  house. 
$125,000  went  into  the  updating  of  the  theatre. 


a Major  Remodeling 

Loew’s  Poli-College  Theatre  in  New 
Haven,  Conn  , is  the  first  of  several  key 
houses  in  the  circuit  to  be  treated  to  a 
general  face-lifting.  According  to  Preston 
R.  Tiech,  chairman  of  the  executive  com- 
mittee of  Loew’s  board,  $125,000  has  been 
poured  into  the  Poli-College  for  new,  stag- 
gered seating,  a new  orchestra  floor,  pro- 
scenium reshaping  and  draping,  luxury 
restrooms,  decorating  and  some  exterior 
remodeling. 

Originally  a 1,400-seat  house,  the  Col- 
lege’s new  capacity  is  1,250  because  of  the 
widened  rows  and  staggered  arrangement 
of  chairs.  New  passageways  have  been 
constructed  to  facilitate  customer  traffic 
and  reduce  noise  to  a minimum,  and  an 
enclosed,  draped  rear  orchestra  wall  has 
improved  the  theatre’s  acoustics.  Out  front, 
a modern  boxoffice  has  been  relocated  and 
old-style  rubber  matting  eliminated  in 
favor  of  terrazzo. 

Changes  in  sound  and  projection  have 
been  made  to  provide  “new  theatre” 
efficiency. 

Charles  E.  Kurtzman,  Loew’s  Theatres’ 
general  manager,  says  New  Haven  movie- 
goers have  enthusiastically  applauded  the 
refurbished  Poli-College.  “We  now  have 
one  of  the  finest  theatres  in  New  England,” 
he  said,  “and  the  proof  of  its  popularity  is 
everyday  more  evident  in  the  boxoffice 
figures.” 


6 


The  MODERN  THEATRE  SECTION 


MEANS  MORE 


SALES, 

MORE 

PROFIT 


By  PAT  J.  MAHONEY* 


During  the  past  three  years,  1958, 
1959,  and  1960,  sales  through  vending  ma- 
chines have  increased  at  the  rate  of  over 
200  million  dollars  in  each  year.  This 
phenomenal  rate  of  increase  is  brought 
about  by  several  factors,  all  of  which  are 
important  to  you: 

1.  The  increases  in  the  selling  price  of 
merchandise  through  vending  machines, 
such  as  soft  drinks,  candy,  and  cigarets. 

2.  The  addition  of  many  new  locations, 
and  in  particular,  recreational  facilities. 

3.  The  merchandising  of  new  products 
through  vending  machines,  such  as  pop- 
corn. 

MORE  VERSATILE  EQUIPMENT 

4.  The  production  of  more  versatile  and 
attractive  vending  equipment  by  the  manu- 
facturers. 

5.  The  acceptance  by  the  general  public 
of  the  high  quality  that  present-day  vend- 
ing machines  produced. 

It  is  almost  unbelievable  what  can  be 
done  with  vending  machines  today.  If  you 
were  able  to  place  a soft  drink  machine  on 
the  sidewalk  in  front  of  your  office,  this 
unit  would  produce  sales.  Perhaps  not  in 
quantity  that  would  make  that  particular 
site  a profitable  one,  but  it  would  still  make 
some  sales. 

One  of  the  nice  things  about  vending 
machines  is  that  they  produce  sales  where 
none  existed  before.  You  have  heard  the 
terms  automatic  merchandisers  and  silent 
salesmen,  but  I like  the  term  sales  genera- 
tors when  applied  to  vending  machines. 
There  isn’t  a business  in  the  world  that  is 
not  trying  to  create  plus  sales,  and  this  is 
just  what  vending  can  do  for  you. 

A LOST  SALE  GONE  FOREVER 

A great  percentage  of  your  business  is 
based  on  impulse  and  plus  sales.  It  is  your 
primary  concern  to  extract  the  maximum 
number  of  sales  in  each  situation  while  you 
have  the  prospective  buyers  captive.  Once 
they  get  away,  you  have  lost  a sale  forever. 
Lost  sales  are  most  distasteful  to  any  busi- 
nessman, but  if  there  is  the  slightest  pos- 
sibility that  you  can  increase  your  sales 
with  the  aid  of  vending  equipment,  then 

*Mr.  Mohoney,  who  is  with  Continental-Apco,  Inc., 
addressed  the  recent  eastern  regional  meeting  of 
the  National  Ass'n  of  Concessionaires  in  New  York 
City.  This  is  the  text  of  his  message. 


my  few  minutes  with  you  will  be  most 
rewarding. 

Before  going  into  specific  details  on  the 
use  of  vending  machines  in  your  situations, 
I must  bring  you  up  to  date  on  the  ma- 
chines themselves.  I must  first  ask  you  to 
forget  any  experience  you  had  in  the  past 
concerning  automatic  vending  equipment. 
No  matter  how  fine  an  experience  you  have 


Three  automatic  venders,  all  the  same 
size  and  color,  mounted  flush  with  the  wall 
in  the  center  foyer  between  the  two  main 
aisle  entrances  to  the  auditorium,  are  pro- 
ducing wonderful  sales  for  Wometco’s 
163rd  Street  Theatre  in  Miami. 

Van  Myers,  concessions  director,  says 
that  the  location  is  probably  as  important 
to  the  success  of  the  machines  as  the  built- 
in  feature.  “All  you  need,’’  he  says,  “for 
any  vending  machine  is  traffic  and  a good 
location.” 

Myers  is  particularly  enthusiastic  about 
the  hot  drink  machine  which,  he  says  “has 


had,  it  cannot  compare  to  what  can  be 
done  today,  or  to  what  the  future  holds  in 
store  for  you. 

Every  major  manufacturer  of  soft  drink 
vending  machines  has  added  an  icemaking 
unit  to  its  present  machines.  This  ice- 
making unit  is  not  a “gimmick  to  increase 
the  sale  of  vending  machines,  but  a prac- 
tical, well-engineered,  excellent  working 
piece  of  equipment  that  increases  the  sales 
from  machines.  There  are  thousands  and 
thousands  of  icemaker  units  out  working 
today,  and  producing  sales  never  dreamed 
of  before.  But  the  most  interesting  aspect 
of  soft  drink  machines  with  icemakers  is 
that  the  units  are  selling  more  drinks,  at 
higher  prices.  Most  theatres  are  selling 
nine-ounce  drinks  at  15  cents  and,  where, 
on  reserved  seats,  two-a-day  pictures,  at 
25  cents. 

CENTS  PER  PERSON  UP 

The  15 -cent  price  alone  has  raised  the 
cents  per  person  average  from  1%  to  2V2 
cents  to  as  high  as  3V2  and  4V2  cents.  We 
point  out  this  most  important  fact  to 
assure  you,  the  concessionaire,  that  we,  as 
manufacturers,  are  aware  of  your  prob- 
lems, and  we  are  spending  many  hundreds 
of  thousands  of  dollars  in  research  and 
Continued  on  following  page 


been  the  greatest  boon  to  selling  hot  coffee 
of  anything  we  have  done  so  far.”  Ratio  of 
sales  from  the  hot  drink  machine,  a Coffee 
Shoppe,  vary  some,  but  usually  they  are 
about  80  per  cent  coffee,  15  per  cent 
chocolate  and  5 per  cent  soup.  The  other 
two  machines  at  the  163rd  Street  are  also 
Continental-Apco  products,  a Push-a-pak 
cigaret  vender,  and  a Soda  Shoppe  which 
vends  drinks  with  crushed  ice. 

Wometco  is  experimenting  further  with 
coffee  venders  in  first-run  houses,  and  has 
found  that  coffee  sells  particularly  well 
with  long  features  which  provide  time  for 
intermission. 


Venders  Turn  in  Top  Sales  Performance 


Three  matching  venders,  flush-mounted  with  the  wall  between  the  main  auditorium  aisles  are  turning 
in  a splendid  sales  performance  for  Wometco' s 163rd  Street  Theatre  in  Miami,  Fla.  The  venders  are  in 
addition  to  a well-stocked  concessions  stand  and  mean  plus  business  for  the  theatre. 


BOXOFFICE  ::  August  7,  1961 


7 


VENDING-MORE  SALES,  PROFIT 


Get  Acquainted  Offer! 

Tree/ 


One 


■oz.  can  of 


SILVER 

SKILLET 


Beef  or  Pork 

in  Barbecue  Sauce 


We  want  you  to  try  our  New,  Improved  Beef  or  Pork  in  Barbecue  Sauce  . . . 
prove  to  yourself  how  good  it  is.  Write  on  your  letterhead  or  diner's  check 
for  your  choice  of  a free  30-oz.  can  of  either  Beef  or  Pork  in  Barbecue  Sauce 
(include  name  of  food  distributor  from  whom  you  buy  canned  foods). 

Silver  Skillet  Beef  or  Pork  in  Barbecue  Sauce  are  never  thin.  A 30-oz.  cart 
makes  15  generous  2-oz.  sandwiches.  It  is  the  only  barbecue  that  can  be  served 
without  a napkin!  Send  for  your  free  sample  30-oz.  can  of  either  product 
today.  Offer  limited  to  one  sample  Jffer  expires  August  31,  1961. 


Extra  Bonus  Offer! 


SILVER 

SKILLET 


NAXON 

auto««,o 

All-Purpose  Looner 

Value  $20.95 

...with  Y<>ur  * or  three 

C“SCS  0 Silver  Skil  et 

sr.«r 

Pork  in  Barbecue  Sauce. 


, pork  in 

Cooker  is  completely 

'r^otTnlfarbefueiee  and  most  other 

selectlon'  ^ 


i 


MOVIE  TRAILERS  FEATURING  BARBECUE  DISHES  AVAILABLE 
Write  to:  SILVER  SKILLET  FOOD  PRODUCTS  CO.,  BOX  168,  SKOKIE,  ILL. 


Continued  from  preceding  page 

development  of  new  equipment  to  increase 
your  revenues  and  subsequent  profits. 

Not  only  are  new  machines  being  de- 
veloped, but  also  new  products.  Syrup 
manufacturers  are  developing  new  flavor 
combinations,  and  one  manufacturer  has 
developed  a new  non-alcoholic  soft  drink 
that  looks,  foams,  and  tastes  like  beer.  It 
gives  the  kiddie  trade  quite  a charge,  and 
easily  vends  for  15  cents. 

Another  piece  of  vending  equipment  that 
would  interest  you  is  the  popcorn  vending 
machine  that  is  completely  self-contained. 
It  delivers  a 24-ounce  cup  of  popcorn  at  15 
cents.  It  is  fully  automatic  once  you  have 
put  in  the  plug,  the  cups,  and  the  popcorn. 

NEW  LOOK  IN  VENDERS 

Ice  cream,  candy,  and  cigaret-vending 
machines  have  taken  on  a new  look.  They 
are  more  attractive,  hold  more  merchan- 
dise, and  handle  a wider  variety  of  prod- 
ucts. There  are  newer  and  better  models 
of  these  and  other  types  of  vending  ma- 
chines on  the  drawing  boards  so  that  we 
can  assure  you  the  future  for  vending  ma- 
chines looks  very  bright  indeed. 

One  of  the  major  problems  with  vending 
in  the  past  was  coin  handling.  Today  this 
problem  exists  no  more.  The  coin  handling 
equipment  in  the  machines  themselves  is 
far  superior  to  those  of  the  past,  and  if 
that  is  not  enough,  you  can  now  lease  a 
machine  that  will  give  change  for  a quar- 
ter, a half  dollar,  a dollar  bill,  or  a five 
dollar  bill.  These  bill  changing  machines 
are  actually  in  operation  all  over  the 
United  States.  You  may  be  surprised  to 
learn  that  these  bill  changers  will  not  take 
counterfeits,  or  currency  of  the  wrong 
denomination,  or  foreign  currency. 

Now,  how  can  all  this  fine  equipment 
help  you?  First,  I am  not  suggesting  that 
you  replace  your  present  equipment  with 
vending  equipment.  I do  suggest  that  you 
make  a survey  of  all  your  situations  and 
honestly  evaluate  whether  or  not  automatic 
vending  machines  would  supplement  your 
income.  Are  you  reaching  all  of  the  people 
all  of  the  time?  Are  your  employes  in  at- 
tendance at  all  times,  or  just  during  peak 
periods?  Do  you  need  another  half  a man, 
but  just  cannot  afford  to  put  him  on?  Do 
you  have  a turnover  problem?  If  your 
answer  is  “yes”  to  any  of  these  questions, 
then  you  should  positively  check  into  what 
vending  machines  can  do  for  you. 

A VOLUME  BUSINESS 

It  is  imperative  that  you  remember  one 
important  fact.  Vending  is  a volume  busi- 
ness. By  that,  I mean  that  you  cannot  op- 
erate one  or  two  machines  and  expect  them 
to  solve  all  your  problems. 

There  are  several  places  you  can  secure 
information.  Check  with  one  of  your  fel- 
low concessionaires  to  see  whether  he  has 
supplemental  vending,  and  how  he  handled 
it.  Consult  one  of  your  local  concessions 
experts,  and  discuss  the  subject  with  him. 
You  have  nothing  to  lose  because  you  con- 
trol the  situation,  and  perhaps  an  awful  lot 
to  gain.  If  you  are  convinced  that  existing 
vending  equipment  is  remarkable,  I want 
to  close  with  the  assurance  that  you 
haven’t  seen  anything  yet. 


8 


The  MODERN  THEATRE  SECTION 


To  a child,  a vending  machine  is  a colorful  box  which  magically 
brings  forth  candy  bars  or  milk  when  she  feeds  it  her  treasured 
coins.  But  this  dependable  magic  does  not  come  easy:  design  and 
manufacture  of  coin  handling  mechanisms  for  vending  machines 
is  a science  which  must  be  perfected  by  experience.  NRI’s  claim 
to  leadership  in  the  coin  and  currency  handling  field  is  verified 
by  its  line  of  more  than  300  types  and  models. 


NATIONAL  REJECTORS,  INC.  • ST.  LOUIS  15,  MISSOURI 

OFFICES  IN  PRINCIPAL  CITIES 


A Subsidiary  of  Universal  Match  Corporation 


BOXOFFICE  ::  August  7,  1961 


9 


A Model  Automatic  Cafeteria  Installed  in  Continental  s Long  Island  Plant 


-B 

**°  T 

Ip-”  .T  'I 

( ~ = j 

[ K33Q3I 

£3  CTj 

- _ I 

1,1 

fig 

ssssd 

This  model  automatic  cafeteria  installed  in  the  Westbury,  Long  Island,  N.  Y hot  foods  machine  which  is  slated  for  delivery  this  month.  An  entire  cafe- 
plant  of  Continental  Vending  Machine  Corp.  features  the  new  Continental  teria  blueprint  will  also  be  available  free. 


SERV- 


butter  dispenser 


SERV-O-MAT  with  its  revolving  bowl,  flashing  sales 
message,  colorful  front,  and  gleaming  chrome  finish  is  a 
bright  attraction  for  the  sale  of  buttered  popcorn. 

Simple  one-hand  operation  dispenses  a drip-proof 
amount  of  butter  at  the  touch  of  the  dispenser  bar,  allows 
up  to  75  servings  per  minute. 

SERV-O-MAT  easy  to  clean  . . . manufactured  by 
craftsmen  with  over  10  years  experience  in  the  building 
of  butter  dispensers. 

Patented  SERV-O-MAT  is  built  to  serve  you  eco- 
nomically and  efficiently  and  to  increase  your  profits 
by  250%.  _ 

Modernize  your  concession  area  and  join  the  profit 
parade  by  ordering  SERV-O-MAT  now. 

SPECIFICATIONS  Height  — 14",  Width  — 11",  Depth  — 17>/4",  Electrical  . . . AC; 
120  Volt;  1150  W,  standard  grounded  plug.  Shipping  Weight:  32  lbs. 


BUTTER  HST  CUPS  . . . GIVE 
YOUR  BUTTER  CORN  SALES 
"BUY  APPEAL”- ORDER  NOW! 


Server  Sales 

inc-. 


north  88  west  16447  main  street, 
menomonee  falls,  Wisconsin 


TREMENDOUS  PROFITS” 


Now  Fresh  Fruit  Sundaes,  Pineapple  and 
Strawberries  from  stainless  steel  pans! 

Both  juices  for  snow  cones  and  fresh  fruit 
for  sundaes  dispensed  from  one  machine 

HERE'S  HOW  TO  MAKE 


BIG  MONEY  WITH  "SNOW 

MAGIC" 


No  Pulleys! 


No  Gears! 


No  Oiling! 


Belts! 


THE  NEW  SNOW 
CONE  MACHINE 


Capacity-.  50  cones 
every  30  seconds. 


The  Bert's  ‘SNOW 
MAGIC”  machine 
combines  eye-appeal- 
ing beauty  with  per- 
fect mechanical  per- 
formance and  large 
capacity.  “Snow 
Magic”  is  easy  to 
operate  and  is  Fully 
Automatic.  A Snow 
Cone  costs  l'/i  to 
l'/2c  and  usually 
sells  for  10c  . . . 
that's  profit! 


Distributors  of  famous 
Victor's  QUICK  MIX  dry 
flavor  concentrates. 

FREE  SAMPLES 
WITH  EACH  MACHINE 


SAMUEL  BERT  MFG.  CO 

Fair  Park  Station,  Box  7803,  DALLAS,  TEXAS 


TO  FILL 
POPCORN  BAGS 
AND  BOXES  WITH 
THE  NEW  PATENTED 

SPEEDSCOOP 

THOUSANDS  OF 
DELIGHTED  USERS 

ONLY  AT  YOUR 
THEATRE  SUPPLY  or 
POPCORN  SUPPLY  DEALER 


Readers'  Service  Bureau  Coupon,  Page  27. 


To  Keep  Up  to  Date  on  Industry 

Every  Week  Affairs— Read  BOXOFFICE 


10 


The  MODERN  THEATRE  SECTION 


Profits  pop  ’way  up  when  you  sell  Pepsi  and  popcorn! 
Your  Pepsi-Cola  bottler  will  show  you  how  to  make 
the  most  of  these  two  money-makers.  Call  him  today! 

“Pepsi-Cola"  and  "Pepsi"  are  trademarks  of  Pepsi-Cola  Company,  Reg.  U.S.  Pat.  Off. 


BOXOFFICE 


: August  7,  1961 


DRIVE-INI  HARD-TOPI  EATING-PLACE  I 

THEATRES  ■ THEATRES  ■ OPERATORS  ■ 

See  How  VIRGA'S  PIZZA  CRUST  CO. 

AND  ITS  AFFILIATES  * 

CAN  MAKE  MAXIMUM 
PIZZA  PROFITS  FOR  YOU! 

• The  people  who  put  pizza  on  the  national  map  can 
help  y°u  make  an  instant  success  of  this  high-profit 
business  at  amazingly  low  cost  to  you.  A golden  oppor- 
tunity for  theatre  owners,  restaurant  men,  concession- 
aires, playground  or  swimming  pool  operators  ...  or 
those  wishing  to  build  a new  business.  Write  or  phone 
today  for  complete  information  about  VIRGA'S  SUC- 
CESS PACKAGE! 


America's  most  modern  pizza  plant.  Home  ot  Virgo's  Pizza  Crust  Co.,  manufacturers 
of  Original  Crispy  Pizza  Crust  products. 

AFFILIATED  BRANCH  OFFICES 

ORIGINAL  CRISPY  PIZZA  CRUST  CO.  OF  CANANDAIGUA,  INC.,  Canandaigua,  N.Y. 
ORIGINAL  CRISPY  PIZZA  CRUST  CO.  OF  COHOES,  INC.,  Cohoes,  N.Y. 

ORIGINAL  CRISPY  PIZZA  CRUST  CO.  OF  W.  BOYLSTON,  INC.,  West  Boylston,  Mass. 

ORIGINAL  CRISPY  PIZZA  CRUST  CO.  OF  BOSTON,  INC.,  Dedham,  Mass. 

ORIGINAL  CRISPY  PIZZA  CRUST  CO.  OF  WESTCHESTER,  INC.,  No.  Tarrytown,  N.Y. 

ORIGINAL  CRISPY  PIZZA  CRUST  CO.  OF  AUBURN,  MAINE,  INC.,  Auburn,  Me. 

For  Information  About  VIRGA'S  SUCCESS  PACKAGE  Write  or  Phone — 

VIRGA'S  PIZZA  CRUST  CO.,  INC. 

2236  Conner  St.,  New  York  66,  N.Y.  Phone:  XX  4-9100,  Area  Code  212 


Niw.  GLENRAY 

WITH  INFRA-RAY  HEATING 
CREATES  MORE  SALES  - MORE  PROFITS 


• Barbecue  to  Perfection 

• Bun  Warmer  Steams  Buns 

• Holds  More  Franks 


NEW  $150.00— REBUILT  $105.00 


Glenray's  ALL  GLASS  AND  STAINLESS  STEEL. 
Only  17  in.  wide,  14  in.  deep,  36  in.  high.  So 
little  space  ...  for  higher  gross  sales  and  prof- 
its. It's  Self  Illuminated — Eye  Appealing. 

• See  Your  Equipment  Man  or  Write 


Box  35 

QUINCY,  MICHIGAN 


ENTERPRISES 


Portable  Ice  Cream  Kiosk 


From  across  the  sea  comes  this  photo  of  an 
unusual  kind  of  merchandising  of  soft  ice 
cream  which  might  be  adapted  by  indoor  thea- 
tres or  for  drive-in  playgrounds.  The  location  is 
on  Buckingham  Palace  road,  a short  distance 
from  the  London  home  of  Queen  Elizabeth.  An 
air-cooled  Sweden  Soft-Server  set  into  a gaily 
striped,  attention-getting  kiosk  can  be  wheeled 
onto  the  sidewalk  in  front  of  J.  Mancims  snack 
bar  during  good  weather  and,  by  employing  a 
"barker"  attendant  to  invite  possersby  to  try 
his  wares,  Mancini  has  found  he  can  sell  ice 
cream  "even  in  the  middle  of  the  night."  He 
estimates  that  70  per  cent  of  his  business  is 
walk-up  trade  attracted  by  his  unusual  promo- 
tion methods.  The  machines  are  busy  all  day, 
often  working  until  2 a.m.,  or  as  late  as  custom- 
ers keep  buying.  Mancini  now  has  two  such 
sites  and  plans  to  add  more  this  season. 


Lobby  Display  on  Free  Pins 


The  clever  Orange-Crush  pins  featuring  slogans 
popular  with  teenagers  were  given  emphasis  in 
Chattanooga,  Tenn.,  by  this  display  set  up  in  the 
lobby  of  the  State  Theatre.  The  promotion  offers  a 
free  pin  included  in  every  carton  of  the  drink. 
Larry  Johnson,  disk  jockey  ot  WDXB,  who  originated 
a two-hour  direct  broadcast  daily  from  the  lobby, 
shows  off  the  display.  Sales  of  the  beverage  were 
also  increased  at  the  stand. 


12 


The  MODERN  THEATRE  SECTION 


Put  ’em  together  and  sell  more  of  both 

For  merchandising  assistance,  see  your  representative  from  The  Coca-Cola  Company,  or  write:  Manager,  Theatre  and  Concessions,  Dept.  S-T, 
The  Coca-Cola  Company,  P.O.  Drawer  1734,  Atlanta,  Georgia  © "80  THE  COCA-COIA  <=_.  ..coc*.c=i*» 


Triple-Thrust  Concessions  Promotion  Pays  Off  for  Canadian  Theatre 


The  impressive  lobby  display  at  the  Palace  Theatre,  Windsor,  Canada,  which 
tied  the  famous  beverage,  the  Coca-Cola  Hi-Fi  Club  and  the  Buddy  Knox 
personal  appearance  into  a promotional  package  which  was  augmented  by  Knox 
displays  at  the  Valentine-decorated  refreshment  stand. 


Valentine  hearts,  interspersed  with  pictures  of  Buddy  Knox  and  his  45rpm 
record  decorated  the  backbar  of  the  stand  and  the  large  sign  proclaimed  that 
a recording  of  his  "Lovey  Dovey"  would  be  given  to  every  patron  with  a lucky 
star  on  his  20-cent  drink  or  on  a 25 -cent  box  of  popcorn. 


The  Biggest  Profit-Maker  | 
In  Your  Concessions  Line* 


-^4 


SNOW 

CONES 

8V2  Cents  Profit 
On  Every  10-Cent 
Unit  Sold 


The  Year-Around  Confection 
For  Indoor  and  Drive-In  Theatres 

Echols  improved  ice  shaver  will  handle 
your  peak  crowds.  A single  shaving  opera- 
tion makes  enough  snow  to  fill  case  and 
serve  over  400  snow  cones.  Polished  alu- 
minum, stainless  steel  blades,  fluorescent 
light  in  case. 


Special  offer,  improved 
ice  shaver  and  deluxe 
case,  as  shown. 


$325 


Get  In  Now  On  This  Bigtime  Moneymaker 

See  Your  Local  Dealer  or  Write 

S.  T.  ECHOLS,  Inc. 

Box  612  Bismarck,  Mo. 


Save  money.  No  stale  or 
left-over  coffee  when  your 
coffeemaster  is  an  E-Z 
WAY  automatic.  Coffee's 
fresh,  hot  and  ready  oil 
the  time.  Get  the  facts — 
write  now: 

STEEL  PRODUCTS  CO. 

40  8th  Ave.,  S.W. 

‘ Cedar  Rapids,  Iowa 


T hree  promotions  going  at  once 
definitely  increased  attendance  and  con- 
cessions sales  at  the  Palace  Theatre,  Wind- 
sor, Canada,  and  won  for  Manager  Mike 
Micelli  the  coveted  Theatre  Confections, 
Ltd.,  manager’s  award  for  February. 

First,  because  it  was  February,  Micelli 
had  a seasonal  Valentine  feature  at  the 
refreshment  stand;  second  he  set  up  a big 
and  unusual  Coke  display  in  the  lobby 
which,  in  turn,  was  tied  in  with  the  Coca- 
Cola  Hi-Fi  Club  and  a personal  appear- 
ance by  Buddy  Knox. 

STAFF  MADE  DISPLAYS 

The  concessions  bar  was  dressed  up  for 
Valentine’s  Day  well  in  advance,  most  of 
the  material  being  made  up  by  the  at- 
tendants themselves.  A special  idea  which 
went  over  big  was  to  dress  jars  filled  with 
cello  candies  in  Valentine  attire.  This  was 
a suggestion  to  patrons  of  a Valentine  gift 
for  the  kids,  total  cost  of  30  cents  to  them. 
The  jars  were  of  no  cost  to  the  theatre 
(peanut  butter  or  jam  jars)  with  five- 
cents  worth  of  paper  and  a 25-cent  bag  of 
cellos.  The  attendants  received  many 
thanks  for  this  simple,  economical,  but  at- 
tractive candy  jar,  and  cello  sales  were 
very  good. 

“How  many  more  were  sold  through  this 
little  incentive,  I do  not  know,”  says  Mi- 
celli, “although  the  effort  and  courtesy  to 
the  patron  were  administered.” 

During  this  period  of  the  Valentine  dis- 
play, the  theatre  had  the  Buddy  Knox 
tie-up  in  which  it  gave  his  recording  of 
“Lovely  Dovey”  to  every  lucky  star  with  a 
20-cent  drink  or  a 25-cent  box  of  pop- 
corn, which,  says  Micelli,  “was  accepted 
with  great  amazement  and  joy.”  Wallet- 
size  photos  of  Knox  were  given  with  every 
ten-cent  drink.  Stills  of  Knox,  along  with 
his  record  displayed  on  the  mirror  of  the 
backbar,  with  a large  Valentine  between 
pictures,  made  a prominent  display,  to- 
gether with  a colorful  display  card. 

At  the  same  time,  in  the  lobby,  the  ex- 
traordinary display  of  Coke  tied  in  with 


the  Coca-Cola  Hi-Fi  Club  and  Buddy  Knox 
night,  was  of  no  cost  to  the  theatre  in  any 
way.  A large  kettle  was  filled  with  water 
which  spurted  up  around  the  inside,  like 
a water  fountain,  hitting  the  outside  of 
the  large  Coke  cup  set  up  in  the  center  of 
the  kettle.  Inside  the  kettle  was  an  ever- 
green display  of  imitation  leaves  and  ferns, 
a very  refreshing  sight.  Surrounding  the 
kettle  were  approximately  200  bottles  of 
Coke  with  the  complete  display  lit  up 
with  four  color  spots,  which  was  very 
eye-catching. 

Micelli  pays  tribute  to  his  personnel 
in  the  following  words:  “I  believe  we  have 
a very  neat,  attentive  and  salesmanship- 
type  of  confection  staff  that  puts  us  into 
good  high-per-patron-sales  in  this  theatre. 


MANLEY 


"The  Biggest  Name 
in  Popcorn” 


• MACHINES  • SALT 

• POPCORN  • BAGS 

• SEASONING  • CARTONS 


FOR  THE  FINEST,  FRESHEST 
SUPPLIES,  AND  MOST 
PROFITABLE  EQUIPMENT,  CONTACT . . . 

MANLEY,  INC. 

1920  Wyandotte  • Kansas  City  8,  Mo. 


14 


The  MODERN  THEATRE  SECTION 


“170”  Automatic  Constant  Intensity 


PROJECTION  ARC  LAMP 


COOLER-CLEANER 


A complete  change  of  air  12  times  a minute.  Prevents  smoke  and  soot 
from  settling  on  the  mirror.  30  degrees  cooler  than  other  high  powered 
lamps.  The  cold  type  reflector  is  cooled  by  twice  as  much  air  as  used  in 
other  lamps.  Uses  existing  exhaust  systems  which  work  efficiently  with 
arcs  operating  at  90  amperes  or  above. 


TROUBLE-FREE 


Heavy  duty  pure  silver  carbon  contacts.  Fully  enclosed  single-piece  water 
conducting  tube  for  each  contact.  No  water  connections,  no  flexible  con- 
duit, no  welded  or  clamped  joints  to  break  or  leak  at  the  contact. 


MORE  EFFICIENT 


The  spot  is  shaped  to  the  dimensions  of  the  aperture,  eliminating  the 
light  waste  of  round  spots.  Accommodates  full  20-inch  13.6  mm  positive 
to  project  a double  35  or  70  mm  reel  more  than  lamps  which  cannot  burn 
this  length.  The  single  adjustment  feed  control  can  be  set  to  burn  the 
desired  number  of  inches  of  carbon  per  hour,  from  7 to  22,  by  means  of 
separate  geared  head  motors; 


MORE  CONVENIENT 

Integrated  arc  control  system  automatically  maintains  a uniform  gap 
length  with  the  crater  accurately  held  at  the  focal  point  of  the  reflector, 
to  maintain  a screen  light  of  constant  intensity  and  color.  Rear  door 
permits  easy  retrimming,  and  cleaning  of  the  reflector.  Easy  installation 
in  low  ceiling  rooms. 


L 


NATIONAL  THEATRE 


SUBSIDIARY  OF  GENERAL  PRECISION 


SUPPLY  COMPANY 

'Branches  Goast  to  Goast 

EQUIPMENT  CORPOR  A_T  I Q N 


BOXOFFICE  ::  August  7,  1961 


IS 


SOME  HELPFUL  TIPS  ON  THE 
SELECTION  AND  MAINTENANCE 
OF  MOTORS  AND  GENERATORS 

Voltage  and  Ampere  Rating  of  Vital  Importance 


By  WESLEY  TROUT 

w E HAVE  RE- 
CEIVED quite  a few  re- 
quests for  data  on 
maintenance  of  small 
motors  and  motor 
generator  sets  used  in 
theatres.  We  will 
endeavor  to  present 
some  helpful  tips  on 
care  and  mainte- 
nance and,  if  fol- 
lowed, you  will  obtain 
practically  trouble- 
free  operation  and 
higher  efficiency  from  your  equipment. 

TWO  ESSENTIAL  FACTORS 

First,  we  want  to  point  out  two  of  the 
most  essential  things  you  should  do  to  keep 
your  electrical  equipment  (motors  and 
generators)  in  tip-top  operating  condition, 
namely,  keep  the  equipment  clean  and  free 
of  dirt  and  surplus  oil  or  grease;  next,  use 
only  the  type  of  lubrication  recommended 
by  the  manufacturer.  Keep  the  equipment 
well  lubricated  but  do  not  use  more  than 
necessary  to  properly  lubricate  it.  As  you 
oil  or  put  grease  in  each  bearing,  carefully 
wipe  off  any  surplus  grease  or  oil  and  this 
will  avoid  a collection  of  dirt  and  lubrica- 
tion on  the  equipment. 


motor  to  purchase  so  it  will  not  be  over- 
loaded. 

You  have  many  motors  in  a theatre  and 
they  should  be  checked  for  the  right 
capacity  in  order  to  secure  low-cost  opera- 
tion and  high  efficiency. 

Projectionists  sometimes  become  alarmed 
when  a motor  or  motor  generator  set  feels 
hot  when  touched  with  the  hand.  This  does 
not  always  indicate  that  the  motor  is  un- 
duly hot  and  in  danger.  Any  machine, 
particularly  in  the  summertime,  will  gener- 
ate some  heat  and  feel  hot  to  the  touch  but 
this  does  not  necessarily  indicate  an  un- 
safe condition.  However,  there  should  be 
ample  ventilation  around  any  motor  or 
motor  generator  set  and  the  latter  should 
be  installed  in  a well-ventilated  room.  Dirt 
and  poor  ventilation  will  cause  motors  to 
run  hot  and  may  soon  damage  the  windings 
and,  in  time,  burn  the  motor  up  and  dry 
up  lubrication.  Therefore,  it  is  of  para- 
mount importance  to  keep  the  temperature 
normal  for  satisfactory  operation. 

Let  us  point  out  this  important  check  on 
motors:  If  the  motor  starts  but  does  not 
gather  speed,  it  may  be  due  to  low  voltage 
condition  or  the  motor  may  be  overloaded. 
Have  the  power  company  check  the  voltage 
and  make  sure  all  electrical  connections 
are  tight.  Always  use  large  enough  wire  so 
there  will  be  no  heating  of  the  wiring  or 


high  resistance.  In  rare  cases,  defective 
stator  windings  will  prevent  motor  from 
gathering  speed.  The  only  remedy  is  re- 
wind or  repair  stator.  Consult  a competent 
motor  repairman  before  making  any 
changes. 

When  major  trouble  occurs  in  a motor 
or  generator,  you  should  always  consult  an 
experienced  motor  repairman  because  he 
will  have  the  tools  and  knowledge  neces- 
sary in  tracking  down  trouble  and  to 
properly  make  repairs.  But  many  motor 
troubles  can  be  cured  by  any  intelligent 
projectionist  with  some  electrical  knowl- 
edge. There  are  several  good  handbooks  on 
fractional  motor  maintenance — we  will  be 
happy  to  furnish  addresses. 

Special  note:  Should  the  power  go  off, 
before  resumption  of  service,  it’s  wise  to 
disconnect  all  line  switches  to  motors  and 
other  electrical  equipment.  The  simul- 
taneous starting  of  all  equipment  will  cause 
overloads  and  may  result  in  damage  to 
equipment. 

CHECK  PHASING  OPERATION 

Upon  resumption  of  complete  service, 
check  to  see  that  three-phase  equipment  is 
operating  on  all  three  phases  and  not 
“single-phasing,”  which  may  result  from 
the  blowing  of  one  of  the  three  fuses.  All 
switches  and  fuses  should  be  carefully 
checked  upon  resumption  of  service  and 
equipment  checked  for  proper  operation. 
Make  sure  all  the  switches  make  good  con- 
tact and  are  not  corroded,  etc.  Don’t  over- 
fuse— usually  the  rated  amperage  is  on  the 
name  plate  and  fusing  should  not  be  over 
25  per  cent  for  safe  operation  of  equipment. 
Always  keep  a spare  set  of  fuses  by  the 
switches  and  make  sure  they  fit  snugly  in 
the  fuse  block. 

Before  one  attempts  to  repair  a defective 
motor,  he  should  check  and  very  carefully 
inspect  it  to  determine  exactly  where  the 
defect  lies.  We  find  very  often  that  a visual 
check  of  the  motor  leads  to  the  fault.  Care- 
ful inspection  will  generally  track  the 
trouble  down  to  bent  shaft,  unlubricated 


Wesley  Trout 


We  find,  during  our  many  inspection 
trips,  that  the  biggest  error  in  selection  of 
a small  or  large  motor,  or  a motor-genera- 
tor set,  for  theatre  use,  in  many  cases,  is 
the  selection  of  the  “right”  type  and 
capacity  for  each  particular  situation.  In 
some  cases  the  motor  is  entirely  too  small 
and  in  others  too  large.  This  cuts  down  the 
efficiency  in  operation  and  raises,  in  some 
cases,  current  consumption.  On  the  other 
hand,  if  a motor  is  too  small  to  drive  a 
certain  piece  of  equipment,  then  the  motor 
will  have  to  “work”  too  hard  and  it  will  cut 
down  the  life  of  the  motor  and  cause  over- 
heating and  very  poor  operation,  drawing 
more  current  than  necessary  and  otherwise 
doing  damage  to  the  motor.  Overheating  of 
a motor  can  really  damage  it,  in  time,  be- 
yond repair. 

BUY  RIGHT  SIZE  MOTOR 

You  should  purchase  a motor  built  to 
handle  your  particular  situation  and  still 
have  plenty  of  safety  margin  in  capacity, 
but  no  more  than  this.  If  you  need  only  a 
quarter-horse-power  motor,  why  purchase 
a 1 hp  and  pay  extra  wattage  at  the  meter? 
Is  it  not  foolish  to  use  20  amperes  when  ten 
or  less  will  do  the  same  job?  You  can  buy 
from  your  local  dealer  and  tell  him  what 
you  are  going  to  run  with  that  particular 
motor  and  he  will  tell  you  the  correct-size 


^Straight  Edge 


Fi<t3 


FIG  2 


ALIGNMENT  OF  GENERATOR  AND  MOTOR  SHAFTS 

These  drawings  show  how  to  properly  align  generator  and  motor  shafts  so  that  there  will  be  no  mis- 
alignment which  would  cause  vibration  and  rapid  wearing  of  the  bearings.  Generator  sets  are  shipped 
perfectly  aligned,  but  sometimes  they  do  get  out  of  line  when  moved  or  shipped  even  though  they  are 
carefully  handled.  Keeping  the  unit  in  alignment  will  depend  upon  a good  foundation  and  keeping  the 
machine  level  while  in  operation. 


16 


The  MODERN  THEATRE  SECTION 


bearings,  worn  or  broken  bearings,  shorts, 
open  field  or  a broken  connection.  The  re- 
pair then  is  a quite  simple  replacement 
procedure  except  in  the  case  of  a break 
within  the  motor  windings.  In  the  latter 
case  it  will  require  the  services  of  an  expert 
motor  repairman. 

Some  of  the  most  common  faults  within 
a motor  or  generator  are  usually  “grounds” 
and  “shorts.”  If  it  is  a motor,  we  will  find 
that  a “ground,”  using  an  ohmmeter,  will 
indicate  any  point  on  a motor  component 
where  resistance  between  the  component 
and  the  motor  frame  equals  one  megohm 
or  less.  On  the  other  hand,  a short  means 
that  there  is  zero  resistance,  or  extremely 
low  resistance  between  two  motor  com- 
ponents. 

TEST  EQUIPMENT  NEEDED 

For  checking  various  motor  troubles  a 
few  pieces  of  test  equipment  are  necessary, 
namely,  test  lamp,  ohmmeter  and  AC  and 
DC  meters.  Pliers  and  screw  drivers  are  a 
few  of  the  necessary  tools. 

If  no  open  circuit  is  indicated  when  a 
check  is  made  with  a test  lamp  or  ohm- 
meter, check  the  starting  switch  for  clean- 
liness, etc.  If  an  open  circuit  is  found,  the 
winding  may  be  entirely  burnt  out  in  the 
stator  or  field  winding  and  it  may  be 
necessary  to  have  the  motor  completely 
rewound  and,  if  the  motor  does  not  start, 
there  is  probably  an  open  in  starting 
windings. 

Late-type  motors  have  sealed-in-for-life 
lubricated  bearings  and  need  no  further 
attention  except  cleaning  but,  in  time,  the 
bearings  become  worn  and  have  to  be  re- 
placed. Ball  bearings  usually  proclaim  that 
they  are  worn  by  becoming  exceedingly 
noisy.  Sleeve  bearings  give  no  particular 
warning  except  through  heat  or  becoming 
so  badly  worn  that  they  will  drag  and,  in 
some  cases,  motor  will  not  run.  It  is  best  to 
immediately  install  new  bearings  or  have  a 
competent  motor  repairman  do  it. 

Long  wear  of  bearings  will  depend  upon 
good  lubrication  and  cleanliness.  A proper 
lubricant  is  a very  important  item. 
The  bearing  will  wear  rapidly  if  a poor 
quality  of  oil  is  used  because  a good  film  of 
oil  will  not  be  made  and  this  will  cause  lack 
of  lubrication.  It  is  wise  to  remove  oil  or 
grease  and  replace  with  fresh  at  least  every 
six  months.  The  replacement  of  oil  or 
grease  will  depend  upon  the  number  of 
hours  the  motor  or  generator  is  in  opera- 
tion daily. 

CONSTANT  SPEED  REQUIRED 

Synchronous  motors  are  used  to  drive 
projectors  without  any  harmful  change  in 
speed  so  that  the  projector  mechanism  and 
sound  head  will  be  driven  at  a constant  and 
steady  speed.  A constant  speed  must  be 
maintained  to  assure  good  quality  sound 
reproduction.  The  frequency  of  commercial 
power  lines  is  very  accurately  regulated, 
and  hence  can  be  trusted  to  assure  con- 
stant-speed operation  of  all  electric  motors 
which  depend  upon  the  frequency,  as  in 
synchronous  motors,  rather  than  applied 
voltage  for  speed  control.  Projector  manu- 
facturers equip  their  mechanism  drive  with 
the  finest  synchronous  motors  that  have 
lubrication  sealed-in-for-life  and  require 
no  further  attention,  except  to  be  cleaned 
and  the  electrical  connections  kept  tight, 
for  years.  Old-type  projectors  are  usually 
equipped  with  motors  requiring  hand -oiling 
or  grease. 


A small  hand -bellows  is  most  excellent 
for  blowing  out  dust  and  dirt  accumulation 
in  motors  and  motor-generator  sets.  This 
should  be  done  at  least  once  a month.  All 
surplus  oil  and  dust  should  be  kept  wiped 
off  of  the  motors  and  generators.  There  is 
nothing  that  prolongs  the  life  of  any  elec- 
trical equipment  more  than  good  main- 
tenance. 

Nothing  rolls  like  a ball.  From  the  earli- 
est days  of  civilization,  man  has  been  con- 
cerned with  making  his  implements  and 
machines  move  with  the  greatest  speed  and 
the  least  amount  of  friction.  The  ball  bear- 
ing may  be  said  to  represent  the  culmina- 
tion of  this  effort. 

Because  the  steel  ball  presents  a uniform 
and  calculable  resistance  at  whatever  angle 
the  load  may  be  applied,  it  possesses  in- 
herent advantages  not  equaled  by  any 


other  form  of  rolling  body.  The  cylindrical 
roller,  for  instance,  has  two  ends,  but  there 
are  no  ends  to  a ball.  Its  axis  of  rotation 
and  its  direction  of  load  need  never  be 
fixed  artificially.  For  this  reason,  and 
others,  manufacturers  of  high  quality 
motors  now  use  ball  bearings  for  their 
motors  which  assure  smooth  running  and 
long  wearing  qualities. 

Let  us  discuss,  befoi’e  proceeding  further, 
wire  for  motors  and  other  electrical  equip- 
ment. Installation  and  wiring  costs  usually 
represent  a considerable  dollar  investment, 
so  it  is  smart  and  less  expensive  eventually 
to  initially  provide  reserve  capacity  in  both 
the  wiring  system  and  the  generator  unit 
rather  than  be  forced  at  a later  date  to 
make  expensive  alterations  or  replacements 
because  of  a lack  of  foresight  at  the  time  of 
Continued  on  following  page 


IN  PROJECTION 

Kollmorgen  lenses  rate  tops  in  the  mo- 
tion picture  industry.  Used  exclusively 
with  Cinerama,  they  are  standard  equip- 
ment in  more  than  70%  of  American 
theaters.  Crystal  clarity  of  projection 
on  the  screen — the  whole  screen — is  typ- 
ical of  the  outstanding  performance  of 
super  snaplite®  lenses. 

Other  advantages  that  add  up  to 
superior  screening  with  super  snaplite 
are: 

Fastest  lens  speeds 
Crystal  clarity 

Wire  sharp  contrast  / 

Wide  range  of  focal  lengths 
Sealed  construction 


Bulletin  222  describes  Kollmorgen 
lenses  in  detail.  See  your  equip- 
ment dealer,  or  write  us  direct. 


CORPORATION 

NORTHAMPTON.  MASSACHUSETTS 


BOXOFFICE  ::  August  7,  1961 


17 


Question 

When  is  a Drive-in  truly 
modern? 

Answer 

When  it  is  equipped  with 
Norelco  Universal  70/35mm 
Projectors 


Let’s  put  it  this  way.  If  you’re 
going  to  invest  in  equipment 
for  a new  or  existing  drive-in, 
shouldn’t  you  protect  your  in- 
vestment by  choosing  equip- 
ment that  will  be  up-to-date 
now  and  in  the  years  ahead? 

The  difference  between 
35mm  and  70mm  projection  is 
especially  apparent  at  drive-in 
theatres  where  huge  screens 
and  great  distances  make  it 
essential  to  get  the  maximum 
amount  of  light.  The  Norelco 
70mm  aperture  is  larger... al- 
lowing 3 or  4 times  as  much 
light  to  pass  through.  70mm 
images  are  only  blown  up  a 
fraction  as  much  . . . providing  a 
far  sharper  image.  And  conver- 
sions from  70mm  to  35mm 
take  less  than  4 minutes  on 
the  Norelco. 

With  today’s  great  attrac- 
tions being  released  in  70mm 
and  with  more  and  more  pro- 
ductions planned  for  this  sized 
print... the  time  is  not  far  off 
when  having  70mm  equipment 
is  an  economic  must!  Your  fa- 
vorite theatre  supply  dealer  can 
give  you  all  the  facts  about 
Norelco  Universal  70/35mm 
Projectors.. .the  time-tested 
and  proven  70/35  that’s  used 
in  more  theatres  than  all  other 
makes  combined! 

See  your  favorite  theatre 
supply  dealer  today. 

W rite  for  free 
descriptive  brochure 


ore l co 

UNIVERSAL 
70/35mm  PROJECTORS 


NORTH  AMERICAN  PHILIPS  CO.,  INC. 

Motion  Picture  Equipment  Division 
100  E.  42  St.,  New  York  17  • OX  7-3600 


MOTORS  AND  GENERATORS 


Continued  from  preceding  page 

wiring  and  original  purchase.  But,  as 
stated  elsewhere  in  this  article,  purchase  a 
motor  with  enough  capacity  to  drive  equip- 
ment, but  not  too  large. 

A motor  generator  set  should  be  placed 
on  a floor  that  is  free  from  vibration.  Do 
not  bolt  unit  down  to  floor.  It  should  be 
mounted  on  rubber  pads  that  are  included 
in  the  shipment.  Keep  it  far  enough  away 
from  the  wall  so  that  there  is  plenty  of 
ventilation  and  so  you  can  make  repairs 
when  necessary. 

CLEANING  THE  COMMUTATOR 

Blow  the  dirt  and  dust  from  the  unit 
periodically — once  a week  is  strongly 
recommended.  Keep  the  commutator  clean 
(but  do  not  use  sandpaper  or  emery  cloth 
on  it) . If  it  becomes  dirty  hold  a pad  of 
coarse  canvas  or  cheese  cloth  against  the 
surface  of  the  commutator  while  unit  is 
running  to  remove  the  dirt  or  oil  accumu- 
lation. Be  sure  the  natural  film  of  the 
commutator  is  not  removed.  The  film  is 
very  important  to  good  performance  of  the 
motor  generator  set. 

When  it  becomes  necessary  to  install  new 
brushes  be  sure  to  replace  with  new 
brushes  of  the  same  grade  as  recommended 
by  the  manufacturer  or  future  commuta- 
tion difficulties  may  develop,  making  it 
necessary  to  turn  down  and  undercut  the 
commutator  in  a lathe.  The  generator  set 
will  run  for  many  years  without  having  the 
commutator  turned  down  if  the  correct 
type  of  brush  is  used  and  the  set  is  kept 
clean.  Dirt  on  commutator  will  cause  rapid 
wearing  of  the  surface  and  poor  operation. 

Since  a generator  will  not  perform  prop- 
erly until  new  brushes  are  set  correctly, 
they  should  be  ground-in  by  slipping  a 
piece  of  sandpaper  between  the  new 
brushes  and  the  commutator,  sliding  the 
sandpaper  back  and  forth,  holding  smooth 
side  of  the  sandpaper  to  the  curve  of  the 
commutator  and  exerting  pressure  on  the 
top  of  the  brush. 

By  the  way,  there  are  only  two  reasons 
for  having  a mechanic  turn  the  commuta- 
tor down  in  a lathe.  First,  when  the  com- 
mutator has  become  out  of  round  and 
the  brushes  can  no  longer  maintain  good 
contact  with  the  running  surfaces  and, 
second,  when  the  commutator  slot  mica  has 
become  flush  with  the  running  surface. 
Turning  down  a commutator  must  always 
be  done  by  a first  class  lathe  mechanic  be- 
cause it  can  be  ruined  beyond  repair  if  the 
job  is  not  done  right. 

MOST  SETS  HAVE  BALL  BEARINGS 

Modern  generator  sets  have  ball  bearings 
and  will  wear  indefinitely  without  any 
bearing  trouble,  if  they  are  kept  properly 
lubricated.  But,  there  are  still  many  gener- 
ators equipped  with  sleeve  bearings  and, 
should  these  develop  considerable  wear,  it 
will  reduce  the  clearance  between  the  arm- 
ature and  pole  pieces.  Naturally,  any  wear 
in  the  bearings  will  reduce  the  clearance  at 
the  bottom  and  increase  it  at  the  top,  the 
shorter  gap  below  becoming  a danger  point. 
Therefore,  generators  equipped  with  this 
type  of  bearings  must  be  inspected  regu- 
larly for  clearance  and  new  bearings  in- 
stalled before  trouble  develops. 

During  our  inspection  trips,  we  have 
found  quite  a few  motor  generator  sets 


with  the  rotating  units  (coupling  between 
the  motor  and  generator)  out  of  alignment, 
causing  the  set  to  vibrate  and  wearing  out 
the  bearings.  The  rotating  units  of  motor 
generator  sets  are  very  carefully  balanced 
on  a “gisholt”  balancing  machine  and,  in 
order  to  obtain  the  full  benefit  of  this  bal- 
ancing, it  is  necessary  that  the  unit  be  set 
up  and  grouted  with  the  units  in  perfect 
alignment. 

Now,  if  the  units  are  in  proper  alignment 
a straight  edge  should  rest  squarely  on 
both  coupling  flanges  Fig.  1 (See  illustra- 
tion, page  16).  The  rotating  unit  should 
turn  by  hand  when  properly  lined  up. 

If  the  unit  is  not  in  proper  alignment  it 
is  necessary  to  shift  the  units  on  the  base 
to  give  proper  alignment  (Fig.  2)  or  to 
shim  the  units  to  same  level  as  necessary 
(Fig.  3) . 

It  is  possible  for  the  manner  in  which 
the  base  rests  on  the  floor  or  foundation  to 
cause  mis-alignment.  Care  must  be  taken 
in  set-up  and  grouting  to  insure  smooth 
running  of  the  unit. 

It  is  important  that  you  regularly  check 
the  coupling  bolts  for  tightness  and  the 
material  between  the  couplings  for  evidence 
of  wear. 


DETERMINATION  OF  LOAD 

One  should  keep  in  mind  that  the  one 
general  rule  to  follow  is  to  select  a machine 
of  a voltage  and  ampere  rating  sufficient  to 
provide  capacity  for  the  largest  possible 
load  the  theatre  may  eventually  have  in 
operation  at  one  time.  This  load  can 
usually  be  determined  with  reasonable 
accuracy  from  consideration  of  theatre 
size,  type  of  performances  and  probable 
future  policies.  It  is  wise,  however,  to 
recognize  the  industry  trend  toward  in- 
creased screen  size  and  illumination  with 
more  powerful  lamps,  and  it  is  of  utmost 
importance  that  the  motor  generator  set 
be  large  enough  to  amply  take  care  of  in- 
creased amperage  for  these  lamps. 

A motor  generator  has  low  upkeep  cost. 
Except  for  occasional  lubrication  and  prob- 
able annual  generator  brush  replacement, 
the  first  cost  of  a motor  generator  set  is 
usually  the  last  cost.  Records  show  that 
generator  sets  lead  in  all  other  projection 
room  equipment  with  a record  of  little 
trouble  and  extremely  low  cost  in  mainte- 
nance. The  unit  has  very  high  efficiency, 
as  much  as  85  to  90  per  cent. 

Let  us  not  lose  sight  of  the  fact  that  the 
modern  rectifier  has  an  extremely  high 
efficiency  and  practically  trouble-free  op- 
eration. If  you  are  using  bulbs  in  your 
rectifier,  we  recommend  changing  them  to 
Sil-Tubes  which  give  long  service  and  save 
tube  replacements.  We  have  been  installing 
quite  a few  of  these  units  and  have  excel- 
lent reports  on  their  operation  and  long 
service.  You  can  save  as  much  as  40  per 
cent  in  power. 


Changeable  Letters 

STANDARD  or  BALLOON 


Attraction  Boards  Avail- 
able. Write  for  Literature 
and  Prices. 


1712  JACKSON  ST. 
OMAHA  2.  NEBRASKA 


BALLANTYNE  INSTRUMENTS  AND  ELECTRONICS.  INC. 
A DIVISION  OF  ABC  VENDINC  CORPORATION 


18 


The  MODERN  THEATRE  SECTION 


Periodic  Checks  and  Tests 


Necessary  to  Keep  Sound 
System  in  Peak  Condition 

The  importance  of  regular  serv- 
icing of  sound  systems  cannot  be  over- 
stressed. No  electro -mechanical  equipment 
is  completely  immune  to  gradual  deteriora- 
tion of  performance  with  time,  and  to  fail- 
ure of  component  parts.  Regular  monthly 
checking  of  the  complete  system  should  be 
done  in  order  to  keep  it  working  at  peak 
performance.  Moreover,  routine  checking 
is  good  insurance  against  sudden  break- 
downs. Servicing  should  include,  as  a 
minimum,  inspection  of  connections  and 
various  components,  testing  of  all  the 
vacuum  tubes  and  a checking  of  all  the  ad- 
justments. Also,  periodic  operational  tests 
of  frequency  response,  gain  measurements, 
system  noise  level  checks  and  power  output 
measurements  should  be  made. 

NEED  TEST  EQUIPMENT 

One  should  use  a good  tube  checker,  out- 
put meter,  volt-ohmmeter  for  making  vari- 
ous measurements,  and  a good  test  reel 
with  music  and  dialog.  A frequency  test 
film  may  be  obtained  from  the  Society  of 
Motion  Picture  Engineers  at  a reasonable 
price. 

If  excessive  distortion  in  the  reproduced 
sound  should  suddenly  happen,  it  may  be 
due  to  defective  vacuum  tubes,  failure  of 
some  amplifier  component,  improperly  ad- 
justed reproducer  or  defective  photocell,  or 
a bad  connection.  The  first  things  to  check, 
in  most  cases,  are  the  tubes. 

Most  makes  of  sound  systems  usually 
have  enough  gain  so  that  the  volume  con- 
trol, for  an  average  feature,  can  be  run  at 
about  9 or  10  and  there  will  be  sufficient 
volume  for  most  auditoriums.  It  is  under- 
standable, of  course,  that  low  recording 
prints  will  require  more  gain  and  a larger 
setting  of  volume  control. 

By  the  way,  may  we  point  out  that  ab- 
normally high  amplifier  volume  control 
settings,  usually  accompanied  by  low 
signal-to-noise  ratio,  for  prints  known  to  be 
of  average  level,  are  frequently  indications 
of  improperly  adjusted  exciter  lamp  cur- 
rent, deteriorated  or  defective  exciter 
lamps,  or  light  losses  due  to  dirt  or  oil  on 
the  sound  lens.  Too,  we  find  many  cases 
of  poorly  adjusted  exciter  lamps  resulting 
in  low  volume  and  poor  quality  sound 
reproduction. 

CAUSES  OF  LOW  VOLUME 

Sometimes  low  amplifier  gain  can  be 
traced,  particularly  in  the  input  stages,  to 
weak  tubes  or  some  component  failure, 
such  as  resistor  or  condenser,  but  such 
cases  are  less  common.  Usually  low  volume 
is  due  to  exciter  lamp  or  weak  vacuum  tube. 

Be  sure  to  check  the  impedance  drum  as- 
sembly at  least  once  a month  for  free  rota- 
tion of  its  shaft  and  to  see  that  there  is  no 
bind.  Good  sound  reproduction  depends  on 
smooth  operation  of  this  unit  because  it 
assures  smooth  travel  of  the  film  past  the 
scanning  beam.  There  should  be  at  least  a 
coasting  of  the  drum,  after  the  film  leaves 
it,  of  20  to  30  seconds  duration. — Wesley 
Trout. 


SEE  YOUR  NTS.  SALESMAN  TODAY! 
HIS  “SPECIAL  X-L  DEAL"  ENDS  AUGUST  31. 


NATIONAL  THEATRE  SUPPLY  COMPANY  Branches  Coast  to  Coast 

50  PROSPECT  AVENUE.  TARRYTOWN,  N.  Y. 

A SUBSIDIARY  OF  GENERAI  PRECISION  EQUIPMENT  CORPORATION 


BOXOFFICE  ::  August  7,  1961 


19 


USE  UP  ih.se  CflBBONSil 


CALI  CARBON  COUPLERS 
Let  You  Burn  All  the  Carbon 

" They're  Expendable " 


FOR  ROTATING  CARBONS 
10mm  or  11mm  EXTENDER  KITS 
Complete  for  2 lamps  $8.50 


The  most  popular  carbon  saver.  Used  by  more  They  save  25%  or  more  of  carbon  costs. 
theatres  than  ALL  other  makes  COMBINED. 


Per  Hundred,  postpaid:  Not  Packed  in 
Mixed  Sizes. 

6mm  $2.25  8mm  $2.75 

7mm  $2.50  9mm  $3.25 

No  worrying  about  injury  to  hioh  priced  car- 
bon savers.  Burn  'em  up,  you  still  profit. 


Most  economical  carbon  saver  you  ever  used!  .1 

CALI  Products  Company 

3719  Marjorie  Way  Sacramento  20,  Calif 


The  WORLD'S  LARGEST  Producer  of  Carbon  Savers 

At  all  progressive  houses. 


r~ 

ALBANY,  N.  Y. 
ALEXANDRIA,  LA. 
ATLANTA.  GA. 
BALTIMORE,  MD. 
BOSTON,  MASS. 
BUFFALO,  N.  Y. 
CHARLOTTE,  N.  C. 
CHICAGO,  ILL. 
CINCINNATI,  OHIO 
CLEVELAND,  OHIO 
DALLAS,  TEXAS 
DENVER,  COLO. 

DES  MOINES,  IOWA 
DETROIT,  MICH. 
GREENSBORO,  N.  C. 
HOLLYWOOD,  CALIF. 
HOUSTON,  TEXAS 
INDIANAPOLIS,  IND. 
KANSAS  CITY.  MO. 
LOS  ANGELES,  CALIF. 
LOUISVILLE.  KY. 
MEMPHIS,  TENN. 
MILWAUKEE.  WISC. 
MINNEAPOLIS, 

MINN. 


POINTS  OF  DISTRIBUTION 


J 

NEW  HAVEN,  CONN. 
NEW  ORLEANS,  LA. 
NEW  YORK  CITY 
OKLAHOMA  CITY, 
OKLA. 

OMAHA,  NEB. 
PHILADELPHIA.  PA. 
PITTSBURGH,  PA. 
PORTLAND,  ORE. 
PROVIDENCE,  R.  I. 
SALT  LAKE  CITY, 
UTAH 

SAN  FRANCISCO, 
CALIF. 

SEATTLE,  WASH. 
SIOUX  FALLS,  S. 
DAK. 

ST.  LOUIS,  MO. 
SYRACUSE.  N.  Y. 
WASHINGTON,  D.  C. 

CANADA 
TORONTO,  ONT. 
MONTREAL.  QUE. 
VANCOUVER,  B.  C. 


Tips  on  the  Installation 
And  Care  of  Theatre  Seats 

Proper  care  of  theatre  chairs  actually 
begins  with  proper  installation.  Regard- 
ing installation  of  seats,  it  is  advisable 
to  seek  expert  counsel  on  seating  plan- 
ning and  highly  desirable  to  have  ex- 
perienced installers  do  the  job. 

This  is  important  when  reseating,  as 
numerous  problems  aften  arise.  Some  of 
these  problems  result  from  the  condition 
of  the  present  floor,  time  available 
when  reseating  installation  can  be  per- 
formed, and  the  necessity  for  new  floor 
plans  due  to  specifying  wider  or  dif- 
ferent style  chairs. 

When  installing  chairs,  even  in  a 
brand  new  theatre,  it  is  necessary  to 
take  all  factors  into  consideration. 

The  American  Seating  Co.  offers,  as 
a help  to  theatre  owners,  the  service  of 
its  Seating  Plan  Department,  which  is 
recognized  as  outstanding  in  its  field. 
The  complete  services  of  the  firm’s 
Seating  Plan  and  Installation  Depart- 
ments make  it  possible  to  reseat  a 
theatre  during  the  height  of  the  season, 
without  interrupting  schedules  or  re- 
quiring the  house  to  close  down  at  all. 

To  keep  maintenance  costs  as  low  as 
possible,  it  is  suggested  that  a good 
quality  seat,  with  high  quality  uphol- 
stery materials  be  selected.  After  in- 
stallation, it  is  important  to  keep  all 
back,  seat  and  floor  fastenings  tight- 
ened with  periodic  checks  of  these 
areas. 

— Alan  D.  Stuart 

Public  Relations  Manager 
American  Seating  Co. 


^'ie<z6btp  ? it  c «ut6 

HEYER- SHULTZ 

TOP  SCREEN 

G“ 

UNBREAKABLE 

ILLUMINATION 

METAL 

DECI  EPTADC 

WILL  NOT 
PIT  OR  TARNISH 

REFINISHING 

SERVICE 

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Sec  Your 

Theatre  Supply  Dealer 

Manufactured  by 

HEYER-SHULTZ,  Inc.  Cedar  Grove,  N.  J 

For  YOUR 
BOXOFFICE 

Engraved  b y 
our  exclusive 
process  on  lu- 
cite  to  your 
specifications. 

LAMOLITE* 

ILLUMINATED  PRICE  ADMISSION  SIGNS 

Our  enlarged  plant  facilities  assure  OVERNIGHT 
service  from  coast  to  coast. 

Plastic  Signs  Engraved  for  the  Entire  Theatre 
Send  for  Folder  *Pat  pend. 

DURA  ENGRAVING  CORP. 

LAMOLIT  E-BOWMAN  DIVISION 
133  West  20th  Street  New  York  11,  N.  Y. 


RINGSDORFF  CARBON  CORP.  East  McKeesport.  Pa 


Book  on  Safety  Hazards 

Employers  in  the  motion  picture  industry 
interested  in  low  absentee  rates  may  wish 
to  distribute  to  employes  a new  booklet 
called  “Hazard  Hunting.” 

Prepared  especially  to  encourage  off-the- 
job  safety,  the  National  Safety  Council 
publication  guides  the  family  through  a 
big-game  hunt.  The  big  game:  accident 
hazards. 

The  ten-page  illustrated  booklet  shows 
how  to  hunt  down  and  destroy  hazards 
in  the  home,  outdoors,  and  on  the  highway. 

“Hazard  Hunting”  can  be  a do-it-your- 
self project  that  will  collect  the  bounty  of 
an  accident-free  home  for  the  employe  and 
his  family,  assuring  the  employer  of  a 
man  on  the  job. 

Further  information  and  a single  sample 
copy  of  “Hazard  Hunting”  is  available 
from  the  National  Safety  Council,  425  N. 
Michigan  Ave.,  Chicago  11,  111. 


It  is  a good  idea  for  the  projectionist  to 
keep  a daily  check  sheet  for  speakers, 
lubrication,  tubes  and  other  units  to  assure 
that  no  phase  in  the  operation  of  the 
equipment  is  neglected.  It  is  also  a good 
idea  to  at  least  once  a month  check  over 
the  parts  to  see  that  there  is  a stock  of 
major  items  on  hand  so  that  there  need 
not  be  a shutdown  in  case  of  an  emergency. 


20 


The  MODERN  THEATRE  SECTION 


Lobby  'SelT  of  Improvements  in  Theatre 


So  that  patrons  may  know  of  the  improvements  being  made  for  their  comfort,  Henry  Nasser,  owner  of 
the  Royal  Theatre,  San  Francisco,  and  Homer  Tegtmeier  (right),  director  of  B.  F.  Shearer  Co.'s  theatre 
remodeling  sales  set  up  this  impressive  display  in  the  theatre  lobby.  The  reseating  is  part  of  an  exten- 
sive remodeling  program  designed  to  make  the  theatre  one  of  the  most  elegant  and  comfortable  show- 
cases in  the  area.  Another  theatre  in  the  Nasser  circuit,  the  Alhambra,  is  also  to  have  new  chairs,  and 
the  Castro  and  New  Mission  are  also  to  be  facelifted. 


PORTHOLE  BLOWER 


for  CLEANER  PROJECTION 


• Keeps  Expensive 
Equipment  Clean. 


• For  Indoor  and 
Drive-In  Theatres. 


• One  Model  for 
ALL  Types  of 
Projectors. 


The  Big  Difference  in 
Quality 

"Permanent  Mold" 
Universal® 

In-a-Car  Speaker 

Speaker  units  have  two 
season  warranty.  Liberal 
trade  allowance  after  war- 
ranty expires. 

Speakers  are  subjected  to 
alternate  100  hour  ultra  vio- 
let heat  and  salt  spray  sub- 
mersion test. 

Your  Assurance  of  the  Best 

Also  3 other  models  in-a- 
car  speakers  to  choose  from 


IMPROVE  YOUR  THEATRE  AND  YOU 
IMPROVE  YOUR  BUSINESS 


Write  or  Wire  for  Full  Details,  Prices  on  All  Ifour 
Drive-In  Theatre  Equipment  Needs. 

DRIVE-IN  THEATRE  MFG.  CO. 

505  W.  9th  Street,  HA  1-8006— 1-S007,  Kansas  City,  Mo. 


ASHCRAFT 


. . . the  world’s  finest 
motion  picture  light 
and  power  source ! 


• The  great  Ashcraft  Super-Cinex  Arc 
Lamp  • Ashcraft  high  reactance  12 
Phase  Rectifier 


■ Ashcraft  Super-Cinex  projection  lamps  and  Ashcraft  12  phase  high  reactance  rectifiers  are  the  world’s  finest  and  most  widely 
used  light  and  power  source  for  professional  motion  picture  projection.  ■ This  distinction  has  been  earned  because  Ashcraft 
equipment  is  designed  and  built  to  surpass  the  demanding  standards  of  the  theatre  owners  and  projectionists  the  world  over. 

■ When  you  consider  Ashcraft  arc  lamps  and  rectifiers  for  your  theatre,  you  can  c.  p 

MANUFACTURING  CO„  INC. 

36-32  38th  STREET  LONG  ISLAND  CITY  1,  N.Y. 


be  assured  there  is  no  finer,  more  dependable  source  of  light  and  power 
available...  anywhere. 


BOXOFFICE  ::  August  7,  1961 


21 


■ ONLY  $275  BUYS  THIS  MIRACLE  ■ 
“Merry-Go-Round”  for  your  playground  | 


Something  new’s  been  added  to  Miracle’s  famous  whirl — 
four  mustang  ponies,  each  molded  of  heavy-duty  fiber  glass 
in  permanent  solid  colors.  Two  on  springs,  two  on  steel  tubes 
— all  mounted  on  14-gauge  non-slip  steel  floor  plate.  For 
years  of  fun  and  excitement,  install  a Mustang  Whirl. 

SAVE  TIME — Order  Directly  From  This  Ad 

Fill  out  order  below  and  mail  today.  Immediate  shipment 
(shipping  weight,  340  lbs.).  Easy  to  install  — complete 
instructions  furnished.  Money-back  guarantee. 


MIRACLE  EQUIPMENT  CO.,  Grlnnell,  Iowa 


Please  ship  Miracle  Mustang  Whirls  @ $275,  f.o.b. 

Grinned.  Iowa.  Ship  via  Ponies  are  to  be: 

□ Blue  □ Red  □ Yellow  □ White  □ Mixed 


DRIVE-INS  ONLY  INDUSTRY  THAT 
BUILDS  EXPENSIVE  PLANTS  FOR 
JUST  HALF-YEAR  OPERATION 

By  JIM  McSORLEY* 

The  above  headline  may  or  may  not  be  a startling  statement 
to  you  but  it  certainly  is  true.  Most  drive-ins  are  basically  planned  for 
a six  or  seven  month  operation  which  actually  boils  down  to  14  good 
weeks  during  the  summer  season.  Before  expanding  any  further  on 
these  statements,  let’s  look  at  a similar  situation  in  another  industry; 
perhaps  it  is  a little  easier  to  be  objective  about  some  other  business. 

Let’s  assume  that  you  are  looking  for  a good  stock  to  invest  in.  Your 
investigation  narrows  down  to  one  substantial  company  in  a good  in- 
dustry. You  find  that  this  company  is  building  a big,  new  plant  in  which 
all  of  its  manufacturing  will  be  consolidated.  Further  investigation, 
however,  reveals  that  the  board  of  directors  and  management  of  this 
company  have  stated  that  the  new  plant  will  be  run  “six  months  a 
year  only”  regardless  of  market  and  sales  possibilities,  fixed  expenses 
and  etc.  Chances  are  this  last  fact  would  make  you  wonder  about  the 
management  of  this  company  and  chances  are  that  you  would  not  buy 
this  stock.  Why  invest  in  a company  that  is  only  interested  in  a half- 
time operation  when  it  could  be  manufacturing  and  selling  on  a full-year 
basis? 


EXAMPLE  SIMILAR  IN  CONCEPT 


NAME - 

DRIVE-IN  THEATRE - 

ADDRESS - 

CITY STATE 

□ Check  enclosed  (freight  charges  collect)  □ Bill  me. 


Now,  actually,  isn’t  the  above  example  similar  in  concept  to  the 
operation  of  many  drive-ins  now  in  existence  and  many  being  planned 
are  under  construction?  It  is,  of  course  the  prerogative  of  the  owners 
of  a drive-in  to  run  their  theatre  on  a half-year  basis  if  they  so  choose; 
but  if  the  stock  example  above  is  an  unwise  investment,  isn’t  a drive-in 
theatre  on  a half-year  operational  basis  an  unwise  investment  also? 
. . . Remember,  it’s  a big  investment,  too. 


We’ll  be  making 
your  in-a-car 
speakers  in  1970 

whatever  happened  to 
the  many  companies 
making  them  in  1955? 

Nothing  is  quite  so  costly  as  purchasing 
speakers  that  won't  stand  rugged  use  and 
conditions.  But  it's  even  worse  to  find 
out  that  parts  and  repair  service  are  no 
longer  obtainable.  This  is  no  exaggera- 
tion. In  the  past  ten  years  about  30  com- 
panies that  once  made  speakers  have 
either  gone  out  of  business  or  have  ceased 
to  manufacture  speakers. 


That's  why  we'd  suggest  that  the  next 
time  you  buy  speakers,  better  talk  to  the 
old  reliable,  Ballantyne,  a solid  manu- 
facturer of  theatre,  sound  and  projection 
equipment  since  1932. 


a lla  ntyne 

BALLANTYNE  INSTRUMENTS  AND  ELECTRONICS,  INC. 

A DIVISION  OF  ABC  VENDING  CORPORATION 


1712  JACKSON  ST. 


OMAHA  2,  NEBRASKA 


To  make  a drive-in  theatre  a profitable 
year-round  operation  (52  weeks  instead  of 
14),  it  requires  only  about  an  additional 
10  per  cent  investment  for  the  installation 
of  electric  heaters  (including  wiring). 
Many  theatre  owners  have  a lot  of  reasons 
(really  excuses)  for  not  installing  electric 


‘Marketing  Manager,  EPRAD,  Inc. 


V -X ★ ★ 

uuth  rf-otnouA. 

LIBERTY 
_ FIREWORKS 

| For  Record-Breaking  Drive-In  Crowds 


You  are  assured  Greater  Value,  Safety, 
Brilliance,  Color,  Flash  and  Noise. 

Spectacular  LIBERTY  FIREWORKS  are  the  great- 
est boxoftice  attraction  because  they  are  the 
world's  finest!  They  pay  for  themselves  In  in- 
creased attendance. 


READ  THIS  UNSOLIC-  ★ 
ITED  TESTIMONIAL 


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“We  have  shopped  around 
for  fireworks  to  use  in  our 
drive-ins  and  after  com- 
parisons have  found  wt 
get  the  best  deal  from 
LIBERTY.  Your  displays 
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NOTICE:  NEW  HOME  ADDRESS 

LIBERTY  DISPLAY  FIREWORKS  CO. 

Hegeler  Lone 

Site  formerly  Hegeler  Zinc  Plont 
P.  O.  Box  683,  Danville.  Illinois 
Phone  HI  2-25S9.  If  no  answer  caO  HI  6-6743 


★ ★★★★★★★ 


22 


The  MODERN  THEATRE  SECTION 


heaters,  but  frankly,  none  of  these  holds 
water.  It  has  been  proven  over  and  over 
again  that  the  installation  of  good  electric 
heaters  in  a well-managed  theatre  is  very 
profitable. 

From  a weather  viewpoint  and  an  in- 
creased profit  viewpoint,  most  any  drive-in 
in  the  northern  half  of  the  United  States 
should  put  in  heaters.  In  fact,  most  drive- 
ins  in  what  is  considered  the  “midsouth” 
need  heaters  too  (let’s  not  kid  ourselves 
. . . you  can  keep  a drive-in  open  year 
around  but  if  you  don’t  make  it  comfort- 
able for  customers  they  just  don’t  attend). 
Actually,  if  the  temperature  in  your  area 
drops  to  45° -50°  F.  or  less  on  the  majority 
of  nights  from  October  through  May  you 
should  install  electric  heaters  in  your  drive- 
in  ...  if  you  don’t  think  so,  just  try  sitting 
in  an  automobile  for  three  or  four  hours  at 
a drive-in  on  a night  when  it’s  45°  F.  out. 

With  heaters,  a drive-in  not  only  in- 
creases its  yearly  boxoffice  grosses,  but  it 
can  charge  off  fixed  expenses  (insurance, 
taxes,  depreciation,  manager’s  salary,  etc.) 
over  a 52-week  operation  instead  of  a 26- 
week  operation  (which  as  stated  before  is 
really  a 14-week  operation  without  heaters 
. . . and  this  year’s  spring  again  proves  that 
the  drive-in  businesses  without  heaters 
don’t  start  until  June) . 

Many  drive-in  theatre  owners  who  have 
installed  Hot-Shot  heaters  have  told  us 
that  they  got  back  the  whole  cost  of  the 
heater  installation  in  gross  profits  the  first 
year.  Here  are  operating  percentage 
figures  of  three  of  these  drive-ins  to  show 
you  what  heaters  can  do.  One  of  these 
drive-ins  is  in  a very  large  city,  another  is 
in  a medium  sized  city,  and  the  third  drive- 


in  is  in  a very  small  community.  Here  are 
the  boiled-down  facts  on  their  cold  weather 
operations  which  prove  the  merit  of  Hot- 
Shot  heaters  for  drive-ins  in  any  size 
community. 

BIG  CITY  DRIVE-IN 

Drive-In  “A”  is  in  a big  city  in  the 
northern  part  of  the  country.  It  has  many 
competitors.  This  drive-in  originally 
opened  with  heaters  so  no  comparison  can 
be  made  with  and  without  heaters.  How- 
ever, you  may  be  surprised  at  how  “even” 
the  year-round  grosses  are. 

Taking  the  year’s  total  grosses  (which 
are  substantial)  as  100  per  cent,  the  per- 


centages  by 
follows: 

month 

of  the  total 

are  i 

January 

7.7 

July 

12.3 

February 

5.8 

August 

9.3 

March 

6.9 

September 

11.3 

April 

6.5 

October 

7.3 

May 

7.5 

November 

7.8 

June 

10.2 

December 

7.4 

Now  by  adding  the  months  together  and 
grouping  them  in  seasons  you  get  the 
following: 

June,  July,  August 31.8% 

September,  October,  November.. ..26.4% 
December,  January,  February.. ..20.9% 

March,  April,  May 20.9% 

Breaking  these  figures  down  a little  bit 
Continued  on  following  page 


For  full  particulars  write 
The  C.  B.  Dolge  Company, 
Westport,  Connecticut 


WESTPORT,  CONNECTICUT 


f 


KEEP  WEEDS  OUT  SEASON  THROUGH 


Slashes  Cost  of  Maintenance— Repairs 

Dolge  SS  Weed  Killer  finishes  every  kind  of  undesirable 
plant.  Prevents  destruction  of  black  top  surfaces,  ramps, 
road  shoulders;  prevents  rotting  out  of  wooden  fencing, 
rusting  out  of  metal  barriers  or  speaker  posts.  One  easy 
application  of  Dolge  SS  Weed  Killer  in  a 1-20  solution 
will  solve  your  weed  problems  and  sharply  reduce  cost  of 
maintenance  and  repairs.  This  chemical  goes  a long  way. 


BOXOFFICE  ::  August  7,  1961 


23 


HALF-YEAR  DRIVE-IN  OPERATION 

Continued  from  preceding  page 

further  you  find  that  the  business  from 
Decoration  Day  through  Labor  Day 
amounts  to  approximately  39  per  cent  of 
the  total  yearly  gross. 

By  splitting  the  year  into  two  segments 
such  as  warm  weather  (April,  May,  June, 
July,  August,  September)  and  cold 
weather  (October,  November,  December, 
January,  February.  March),  you  find  that 
the  total  cold  weather  grosses  are  75  per 
cent  of  the  warm  weather  grosses. 

MEDIUM-SIZE  CITY  DRIVE-IN 

Drive-in  “B"  is  in  a medium-sized  city 
(40,000  population)  in  what  can  be  con- 


sidered the  “midsouth.”  This  drive-in  has 
three  competitors.  It  operated  for  several 
years  year-round  without  heaters  and  then 
installed  heaters. 

The  first  cold-weather  season  with  heat- 
ers showed  grosses  up  37  per  cent  over  the 
same  period  of  the  previous  year  (without 
heaters) . In  comparing  the  second  cold- 
weather  season  with  heaters  against  the 
last  cold-weather  season  without  heaters, 
grosses  were  up  54  per  cent.  In  other  words, 
cold  weather  business  is  increasing  as  more 
and  more  customers  realize  that  they  can 
keep  comfortable  with  Hot-Shot  heaters 
(they  couldn’t  keep  comfortable  before 
without  heaters) . 

Figures  reveal  that  grosses  were  up  77.5 
per  cent  the  first  full  year  with  heaters 
over  the  last  full  year  without  heaters. 


pop  corn  division  NATIONAL  OATS  CO. 

Wall  Lake,  Iowa  • Hagerstown,  Md.  • Delaware,  Ohio 


brings  'em  back  — again 
and  again! 


And  a 10  lb.  tin  or  12V& 
lb.  poly  bag  of  Butter- 
flake  Pop  Corn  yields 
more — many  more  boxes 
of  Pop  Corn  than  ordi- 
nary corn.  Its  38-40  to  1 
popping  ratio  lowers 
your  cost. ..  .increases  your  profit 
....per  box.  Yes  — Butterflake’s 
extra  popping  volume  produces  825- 
835  more  profit  per  100  lbs.  for 
you  than  ordinary  “bargain”  corn. 
And  it’s  so  tender,  delicious  that  it 
always  brings  ’em  back  for  more. 


Order  from  your  distributor  or  write 


!bl6W)l36fl  9fl  J'floO 


Reploce  your  A.  C.  exciter  lamp  supplies  with  Kneisley's 
NEW  low  priced  D.  C.  Silicon  Exciter  Lamp  Supply. 

You  will  get  CRISP  CLEAR  SOUND  with  a "hiss”  instead  of 
a "hum."  NO  HUM  whatsoever  in  "off  sound"  periods,  much 
longer  exciter  lamp  life,  no  wasted  power  or  burned  sockets. 

Ask  your  supply  dealer  to  set  a unit  on  your  production  room 
floor.  Switch  from  A.  C.  to  D.  C.  If  you  are  not  satisfied 
with  the  tremendous  improvement,  ask  him  to  remove  it  . . . 
No  cost,  no  obligation.  If  you  are  in  a remote  location,  write 
us  direct. 


it's  time  drive-in 
theatre  sound  came 
up  to  INDOOR 
THEATRE 
STANDARDS 


The  figures  submitted  were  broken  down 
into  two  groups — cold-weather  operation 
(October  10  through  May  14)  and  warm- 
weather  operation  (May  15  through  Oc- 
tober 9).  Cold  weather  operation  (with 
heaters)  amounted  to  77  per  cent  of  the 
warm  weather  grosses  and  the  warm 
weather  grosses  are  better  than  ever. 

SMALL  CITY  DRIVE-IN 

Drive-in  “C”  is  in  a small  community 
(4,000  population).  This  drive-in  like  most 
other  drive-ins  had  never  stayed  open 
during  the  cold-weather  months.  Its 
normal  season  had  been  the  same  as  most 
of  the  drive-ins  in  the  country  which  oper- 
ate in  the  northern  half  of  the  United 
States  without  heaters. 

Heaters  were  installed  last  year  and 
figures  show  that  the  cold  weather  grosses 
were  61  per  cent  of  the  warm  weather 
grosses  even  though  the  drive-in  was  only 
open  on  week-ends  during  the  cold- 
weather  months  . . . The  warm-weather 
grosses  for  the  two  years  compared  were 
almost  identical. 

The  last  year  before  heaters  were  in- 
stalled the  theatre  was  open  a total  of  153 
days;  the  first  year  with  heaters  the  the- 
ater was  open  a total  of  223  days  (remem- 
ber during  cold  weather  the  theatre  was 
only  open  on  week-ends  even  with  heat- 
ers). Taking  the  total  grosses  for  each  of 
these  periods  and  dividing  by  the  number 
of  days  the  theatre  was  open  in  each 
period  the  figures  revealed  that  the  aver- 
age gross  per  day  in  each  period  was  almost 
identical  (within  29  cents  of  each  other). 
In  other  words,  with  the  installation  of 
heaters,  every  extra  day  the  drive-in  was 
open  it  picked  up  its  average  daily  gross; 
in  this  case  70  extra  days.  Stated  another 
way,  Drive-In  “C”  increased  its  total  gross 
almost  50  per  cent  with  heaters  even 
though  it  was  only  open  on  week-ends  dur- 
ing the  cold  months. 

The  above  figures  for  these  three  the- 
atres are  not  exceptional  . . . they  are 
typical  of  what  Hot-Shot  heaters  are  doing 
for  many  drive-ins  around  the  country. 
These  three  theatres  do  point  out  the  fact 
that  electric  heaters  are  a profitable  addi- 
tion to  any  size  drive-in  (big  or  small),  in 
most  any  part  of  the  country  (north  and 
midsouth),  located  in  any  size  of  city 
(large,  medium,  small) . Heater  advantages 
are  not  limited  to  big  drive-ins  in  big  cities. 

HEATER  INVESTMENT 

It  was  mentioned  above  that  heaters  can 
be  installed  for  about  an  additional  10 


Why  Pay  High  Prices  for 
Changeable  Letters? 

Hatke  Changeable  Letters  used  by  theatre 
owners  for  over  30  years.  3/16  in.  Masonite 
Baked  Wrinkle  Fin ish- — Red  or  Black.  Made  to 
fit  any  type  track,  non-sliding  springs. 

8 inch  70c  each  10  inch  85c  each 

16  inch  $1.75  each 

Also  moke  6 inch,  12  inch,  17  inch,  24  inch 
Order  through  your  supply  dealer 

NATIONAL  DEVICES  CO. 

396S  Oneida  St.,  Denver  7,  Colorado 


24 


The  MODERN  THEATRE  SECTION 


make  enough  money  to  pay  all  your  ex- 
penses for  the  year  plus  making  a profit  for 
yourself.  That’s  a risky  bet,  a long  shot. 

Wouldn’t  it  make  sense  to  gamble  on  52 
weekends  (or  even  44  or  36  weekends)  with 
heaters?  The  odds  are  better;  and  the 
records  prove  that  heaters  pay  off. 

I’ve  heard  the  question  asked,  “Who’ll 
come  to  a drive-in  when  there’s  20  inches 
of  snow  on  the  ground?”  In  reverse,  that’s 
like  saying  that  you  won’t  open  your  drive- 
in  this  summer  because,  “Who’ll  attend  a 
drive-in  during  a thunder  storm?” 

But,  getting  back  to  the  snow,  how  many 
big  snowfalls  do  we  have  during  a winter 
even  in  the  northernmost  part  of  our 
country?  In  addition,  there  are  ways  to 
quickly  and  easily  handle  these  infrequent 
heavy  snowfalls. 

Electric  heaters  do  an  exceptional  job  of 
building  attendance  during  fall  (October, 
November,  December)  and  spring  (March, 
April,  May) . And  normally,  the  week  be- 
tween Christmas  and  New  Year’s  is  as  good 
as  the  best  week  during  the  summer.  Even 
if  you  closed  your  drive-in  during  Janu- 
ary and  February,  electric  heaters  would 
more  than  pay  for  themselves  in  additional 
grosses.  In  fact,  this  year  in  Ohio,  Michi- 
gan, Illinois  and  in  other  areas,  electric 
heaters  were  used  until  about  June  20. 

As  mentioned  before,  drive-ins  in  the 
midsouth  need  heaters  just  about  as 
much  as  drive-ins  in  the  north.  It  gets 
pretty  chilly  at  night  from  October  to  May 
in  the  midsouth  even  though  the 
Chambers  of  Commerce  aren’t  prone  to 
admit  it.  And  just  because  a drive-in 
stays  open  year  ’round,  this  is  no  as- 
surance of  attendance.  A customer  must 


per  cent  investment.  This  is  a rule  of 
thumb  that  has  been  developed  by  check- 
ing electric  heater  installation  costs  at 
many  drive-ins  in  different  parts  of  the 
country.  In  most  areas  it  runs  less  but  in 
some  areas  it  runs  a little  more. 

Electric  heater  installation  should  cost  a 
maximum  of  $60  per  heater  including  the 
cost  of  the  heater,  the  wiring,  and  every- 
thing needed  for  the  job. 

Another  rule  of  thumb  is  that  a drive-in 
should  put  in  heaters  for  50-60  per  cent  of 
its  lot  to  start.  Assuming  that  a 1,000-car 
drive-in  cost  about  $300,000,  the  installa- 
tion of  500  heaters  (at  the  maximum  of  $60 
per  heater)  will  come  to  $30,000  or  ten 
per  cent  of  the  original  drive-in  invest- 
ment. 

Many  theatre  owners  who  have  installed 
Hot-Shot  electric  heaters  have  told  us 
that  they  got  back  their  heater  investment 
the  first  year  . . . Wouldn’t  it  be  nice  if 
you  could  get  back  your  total  drive-in  in- 
vestment in  one  year? 

OPERATIONAL  COST 

There  have  been  rumors  about  the  high 
operational  cost  of  electric  heaters;  these 
are  just  rumors.  A cross-country  check  of 
drive-ins  with  electric  heaters  shows  that 
the  operational  cost  will  vary  between  3 y2 
cents  to  6 cents  a night  per  heater  used; 
the  difference  depends  on  the  power  rates 
obtainable  and  the  power  consumed. 

Electric  heaters  do  not  require  extra  spe- 
cial handling  or  extra  help. 

If  the  drive-in  charges  customers  for  the 
heaters,  this  is  another  source  of  income. 

One  theatre  owner  who  installed  Hot-Shot 

heaters  told  us  that  the  first  month  he  had  the  heaters  in  (October) 
that  he  took  in  more  money  on  heater  rentals  alone  than  his  total 
boxoffice  receipts  the  previous  October  without  heaters. 

WIRING 

When  a drive-in  decides  to  put  in  heaters,  the  first  thing  that 
should  be  done  is  to  visit  the  local  power  company  with  a good  electrical 
contractor  to  see  what  power  is  available,  when  it  is  available  and  the 
extent  of  cooperation  that  will  be  extended  by  the  power  company;  most 
power  companies  are  very  cooperative. 

From  a cost  standpoint,  the  heater  installation  should  be  wired 
for  208  volt  or  240  volts  (120  volts  is  too  costly).  Actually,  the  best 
wiring  setup,  if  it  is  available,  is  a “240-417,  four-wire,  Y”  system;  this 
system  uses  about  40  per  cent  less  copper  and  therefore  the  wiring 
cost  is  less. 

Wiring  cost  will  vary  from  $15  to  $45  per  heater,  depending  upon 
the  local  electrical  contractor,  local  codes,  local  restrictions,  and  other 
local  conditions. 

WHICH  HEATER? 

In  checking  around  the  country  it  is  apparent  that  electric  heaters 
do  an  excellent  job,  and  are  readily  accepted  by  the  general  public. 

In  choosing  an  electric  heater,  there  are  two  things  to  keep  in 
mind  ...  (1)  Be  sure  to  get  one  of  enough  wattage  to  provide  the 
proper  amount  of  heat  and  (2)  Be  sure  to  get  a heater  that  does 
an  excellent  job  of  circulating  this  heat  (this  is  the  secret  of  keep- 
ing customers  comfortable  in  cold  weather) . If  you  choose  a heater 
that  is  just  a little  bit  inadequate,  it  is  a complete  waste  of  money. 

WHY  GAMBLE  LONG? 

One  exhibitor  told  us  that  in  his  opinion  a drive-in  theatre 
owner  must  have  electric  heaters  if  he  is  to  make  any  profit.  Per- 
haps this  statement  is  a little  exaggerated  but  let’s  look  at  some  cold- 
blooded facts. 

Drive-in  theatres  in  the  northern  half  of  our  country  usually 
operate  about  26  weeks  per  year.  If  you  do  not  have  heaters,  your 
own  records  will  probably  prove  that  most  of  this  business  is  done 
during  the  14  summer  weeks.  (A  cold  or  rainy  spring  kills  you  and 
you  die  anyway  after  Labor  Day  without  heaters.) 

Your  own  records  also  will  probably  show  that  about  70-75  per- 
cent of  your  business  is  done  on  weekends  even  during  the  summer 
months.  So,  actually,  you’re  gambling  on  just  14  good  weekends  to 


be  kept  comfortable  and  when  it’s  less 
than  50°  F.,  it  requires  a heater  to  make 
the  customer  comfortable.  Why  blame  poor 
product  and  other  things  for  poor  at- 
tendance from  October  to  May  when  the 
real  culprit  is  “poor  comfort.” 

So  all  the  facts  boil  down  to  this.  Electric 
Continued  on  page  28 


it's  still 

POBLOCKI 

Th  is  is  your  opportune  time  to 
modernize  & increase  profits. 

30  YEARS 

EXPERIENCE  IN  THE 
MANUFACTURE  & ERECTION 
OF 

• MARQUEES 

• SIGNS 

• BOXOFFICES 

• VITREOUS  porcelain 
enamel  FRONTS 

• POSTER  CASES 

we  invite  you  to 
write  for  information. 

POBLOCKI  AND  SONS 

3238  W.  PIERCE  ST. 

MILWAUKEE  15,  WISCONSIN 


MODERNIZE 

Your  Old  Swing 

with  this  special 

MIRACLE 

ADAPTER 


New  fun  and  excitement 
for  your  old  swing 
standard!  These  adapt- 
ers are  all  you  need  to 
replace  your  old  swings 
with  any  of  these 
Miracle  swinging  units. 
Adapter  merely  bolts  to 
top  rail. 


MIRACLE  GLIDER  All  steel 
framework  with  realistic  horses’ 
heads  formed  of  heavy  plastic. 
Shipped  complete  with  arms 
and  hangers. 


MIRACLE  FLYING 
HORSE  Molded  of 
heavy  duty  fiber 
glass  in  perma- 
nent solid  colors. 
Complete  with 
chains  and 
hanger. 


MIRACLE  HOBBY 
HORSE  Lots  more 
fun  than  a swing. 
Same  features  as 
Miracle  Glider. 
Comes  complete 
with  chains  and 
hanger. 


SAVE  TIME — ORDER  DIRECTLY  FROM  THIS  AD 


MIRACLE  EQUIPMENT  CO.,  Grinnell,  Iowa 

Please  ship  at  once Miracle  Adapters  @ $9.50  plus: 

Miracle  Hobby  Horses  @ $38.80 

. Miracle  Flying  Horses  @ $46.85 

Miracle  Gliders  @ $57.00 

All  prices  are  F.O.B.,  Grinnell,  Iowa.  Complete  satisfaction  guaranteed  or 
money  back.  Complete  instructions  supplied. 

SIGNED 

DRIVE-IN  THEATRE 

SHIP  TO 

□ Check  enclosed  (freight  charges  collect)  □ Bill  me. 


BOXOFFICE  ::  August  7,  1961 


25 


ojuuLSJLJLSLSLSiJLSLSLS^^ 

N E W 

EQUIPMENT 

- = and  — " = 

DEVELOPMENTS 

mTmrmTrmrmTm'!? 


Complete  Portable  Snack  Bar 
For  Auxiliary  Service 


Hollywood  Servemaster  Co.  announces  a 
new,  complete  portable  snack  bar  which 
may  be  used  for  supplemental  service  on 
drive-in  theatre  patios  or  in  outer  lobbies 


INTERCHANGEABLE 


|ntenwtkmals 


Unitized  assembly  makes  every  Inter- 
national easily  interchangeable  with 
every  other  chair  of  the  same  style — 
with  no  nuts,  bolts  or  fasteners 
exposed. 

Write  today  for  the  complete 
International  story. 


International  Seat  Div. 
Union  City  Body  Co.,  Inc. 
Union  City,  Ind. 


or  on  mezzanines  of  indoor  theatres.  The 
bar  is  designed  to  serve  the  two  most  popu- 
lar sandwiches — hot  dogs  and  hamburgers 
— and  the  most  desired  drinks,  two  car- 
bonated and  one  non-carbonated.  The  bar 
is  mounted  on  heavy  duty  casters  which 
can  be  locked  in  place  at  the  desired  loca- 
tion, and  all  that  is  necessary  is  to  plug  in 
the  counter  itself;  all  equipment  is  then 
plugged  into  the  counter — all  110  volts.  The 
snack  bar  has  its  own  built-in  refrigerator 
and  there  is  a recess  in  the  counter  to  in- 
stall a floor  model,  three-drink  dispenser. 
The  bar  is  all  Formica-covered  and  has  a 
colorful  canopy.  Standard  model  is  8 feet 
long,  42  inches  high  and  32  inches  deep,  but 
it  may  be  custom-ordered  for  size,  color. 


Drive-In  Exit  Alarm 
To  Prevent  Vandalism 

A Theatre  Exit  Alarm  system  which  has 
been  brought  out  by  J & D Manufacturing 
Co.  has  shown  itself  to  be  an  effective  pre- 
ventive of  the  vandalism  plaguing  most 
outdoor  theatres.  Since  most  of  this  van- 
dalism comes  in  the  back  door,  the  J & D 
system  is  especially  effective;  preliminary 
installations  have  demonstrated  that 
proper  monitoring  of  the  exit  net  only  re- 
duces vandalism,  but  tends  to  increase 
family  trade.  The  alarm  system  consists 
of  an  alarm  unit,  a detector,  pneumatic 
sensor  units  and  remote  alarms.  The  alarm 
unit  in  an  electrical  package  actuating 
either  a traffic  counter  . . . providing  the 


theatre  manager  with  a positively  accurate 
customer  count  ...  or  a remote  detector 
when  the  theatre  exit  is  entered.  The  de- 
tector can  be  a light,  a bell,  a gong,  or 
what-have-you;  J & D recommends  a 
floodlight,  since  early  installations  have 
shown  that  most  trespassers  will  stop 
when  a spotlight  is  thrown  on  them.  The 
pneumatic  sensor  units  are  heavy  duty 
rubber  hose  segments  mounted  at  ground 
level,  crossing  the  exit  driveway  at  right 
angles.  As  outgoing  traffic  passes  over 
the  sensor  units,  sequential  compressed  air 
signals  are  sent  to  the  alarm  unit,  which 
trips  a counter;  illegally  entering  vehicles 
cause  a reverse  sequence  of  signals,  actuat- 
ing the  detector,  which  is  automatically 
turned  off  after  20  seconds;  concurrently 
with  detector  actuation,  remote  alarms  in 


Claims  made  for  products  described  editorially 
on  this  and  other  pages  are  taken  from  the 
manufacturers'  statements. 


PHILLIPS  CARBON  SAVERS 

Phillips  Precision  Made  Carbon  Savers.  Universal 
to  work  with  all  Makes  of  Arc  Lamps  and  Car- 
bons. Machined  from  Tool  Steel  for  long  life 
service.  Modern  Priced.  Backed  by  Forty  Years 
in  Theatre  Projection  and  experience.  Sold  only 
Through  Established 

THEATRE  SUPPLY  DEALERS 


the  manager’s  office  or  projectionist’s 
booth  are  actuated.  The  Theatre  Exit 
Alarm  system  is  designed  to  fit  any  out- 
door theatre  arrangement,  and  is  avail- 
able for  either  single  or  double  exit  drive- 
ways. The  alarm  unit  is  an  all-weather, 
reliable  outfit;  rugged  and  compact.  It 
is  unconditionally  guaranteed  one  year. 


KILL  THE  CHILL 

-you’ll  fill 
the  till ! 


OT-SHOT 

ELECTRIC  hneactaerr 

• heats  quicker  . . . 

• circulates  more  heat  faster  than  any 
heater  available— yet  costs  no  more! 

Why  let  your  theatre  investment  lie 
idle  6 months  a year  when  another  10% 
investment  (Hot-Shots  and  wiring)  will 
double  your  yearly  return? 

OCEQ3 

1214  Cherry  St.,  Toledo,  Ohio 


SOLD  NATIONALLY  thru  theatre  supply  dealers 


NEW  IMPROVED!! 

'LITTLE  MISER'  CARBON  SAVER 


THIS  IS  HOW  THEY  Will  IOOK  WHIN  PUT  TOOETHi* 

Precision  Made  on  Automatic  Screw  Machine 

• New  black  oxidized  finish 

• No  tools  needed  to  use 

• Does  not  damage  lamp  mechanism 

• For  use  with  Rotating  lamps  only 

• Save  hundreds  of  dollars  on  carbon  bills 

• No  change  in  price 

9mm,  10mm,  11mm  size $3.00  each 

13.6mm  size  $4.50  each 

Order  direct  if  your  supply  house  does  not  stock 

LOU  WALTERS  PROJECTOR  ^REPAIR 

8140  Hunnicut  Rd.,  Dallas  28,  Texas 


HIGHEST  QUALITY  CLEANER  THAT  CAN  BE  MADE 

" — mmii 

■3&S&I 

spARKUNG 

■//ii  \ i \ \ \\NS!  CLEAN 

NO  SILICONE  TO  LEAVE  FILM  


SOLD  BY  NATIONAL  THEATRE  SUPPLY 


26 


The  MODERN  THEATRE  SECTION 


CONDENSED  INDEX  OF  PRODUCTS 


Page 


ATTRACTION  BOARDS  AND 
LETTERS 

Ballantyne  Instruments  & 

Electronics,  Inc 18 

National  Devices  Co 24 

ATTRACTION  SIGNS 
Dura  Engraving  Corp 20 

BARBECUED  MEATS 
Silver  Skillet  Food  Products  Co 8 

BOXOFFICES 

Poblocki  & Sons 25 

BUTTER  DISPENSER 
Server  Sales,  Inc 10 

CARBON  SAVERS 

Cali  Products  Co 20 

Phillips  Electro  Extensions 26 

Lou  Walters  Projector 
Repair  Service 26 

CLEANING  COMPOUND 
C.  B.  Dolge  Co 23 

COIN  HANDLING  EQUIPMENT 
National  Rejectors,  Inc 9 

DRINK  DISPENSERS 
Steel  Products  Co 14 

DRINKS,  SOFT 

Coca-Cola  Co 13 

Pepsi-Cola  Co 11 

DRINK  VENDING  MACHINES 
Steel  Products  Co 14 

DRIVE-IN  THEATRE  EQUIPMENT 
Ballantyne  Instruments  & 

Electronics,  Inc 18,  22 

Drive-In  Theatre  Mfg.  Co 21 

FILM  CEMENT 

Fisher  Mfg.  Co 20 


FIREWORKS  DISPLAY 
Liberty  Display  Fireworks  Co 22 

FRONTS,  PORCELAIN  ENAMEL 


Poblocki  & Sons 25 

GLASS  & CHROME  CLEANER 
Kinner  Products  Co 26 

HEATERS,  IN-CAR 

EPRAD,  Inc 26 

HOT  DOG  GRILLS 
Greer  Enterprises 12 

KIDDIE  RIDES  FOR  DRIVE-INS 
Miracle  Equipment  Co 22,  25 

LAMPS,  D.C.  SILICON  EXCITER 
Kneisley  Electric  Co 24 

MARQUEES  & SIGNS 
Poblocki  & Sons 25 

PIZZA  CRUST 

Virga’s  Pizza  Crust  Co.,  Inc 12 

PLAYGROUND  EQUIPMENT 
Miracle  Equipment  Co 22,  25 

POPCORN  EQUIPMENT  & SUPPLY 
Manley,  Inc 14 

POPCORN  SCOOPS 
Speed  Scoop 14 

POPCORN,  SEASONAL 

National  Oats  Co 24 

PORTHOLE  BLOWERS 

Drive-In  Theatre  Mfg.  Co 21 

BOXOFFICE  ::  August  7,  1961 


Page 


POSTER  CASES 

Poblocki  & Sons 25 

PROJECTION  ARC  LAMPS 

C.  S.  Ashcraft  Mfg.  Co 21 

National  Theatre  Supply 15 

Strong  Electric  Corp 3 

PROJECTION  LENSES 
Kollmorgen  Corp 17 

PROJECTOR  CARBONS 
Diamond  Carbons 20 

PROJECTOR  PARTS 
LaVezzi  Machine  Works 23 

PROJECTORS,  SIMPLEX  X-L 
National  Theatre  Supply 19 


Page 


PROJECTORS,  70/35mm 

North  American  Phillips  Co 18 

REFLECTORS 

Heyer-Shultz,  Inc 20 

SEATING,  THEATRES 
International  Seat  Corp 26 

SNO-CONES 

Samuel  Bert  Mfg.  Co 10 

S.  T.  Echols,  Inc 14 

SPEAKERS,  IN-CAR  FOR 
DRIVE-INS 

Ballantyne  Instruments  & 

Electronics,  Inc 22 

Drive-In  Theatre  Mfg.  Co 21 


Clip  and  Mail  This  Postage-Free  Coupon  Today 

FOR  MORE  INFORMATION 


This  form  is  designed  to  help  you  get  more  information  on  products  and  services 
advertised  in  this  issue  of  The  Modern  Theatre  Section,  or  described  in  the  "New 
Equipment  and  Developments"  and  "Literature"  and  news  pages.  Check:  The  adver- 
tisements or  the  items  on  which  you  want  more  information.  Then:  Fill  in  your  name, 
address,  etc.,  in  the  space  provided  on  the  reverse  side,  fold  as  indicated,  staple  or 
tape  closed,  and  mail.  No  postage  stamp  needed. 


ALPHABETICAL  INDEX  OF  ADVERTISERS,  Issue  of  August  7, 1961 


Page 

□ Ashcraft  Mfg.  Co.,  C.  S 21 

□ Ballantyne  Instruments  & 

Electronics,  Inc 18,  22 

□ Bert  Mfg.  Co.,  Samuel  10 

□ Cali  Products  Co 20 

□ Coca-Cola  Co 13 

□ Diamond  Carbons  Co 20 

□ Dolge  Co.,  C.  B 23 

□ Drive-In  Theatre  Mfg.  Co 21 

□ Dura  Engraving  Corp 20 

□ Echols,  Inc.,  S.  T 14 

□ EPRAD,  Inc 26 

□ Fisher  Mfg.  Co 20 

□ Greer  Enterprises  12 

□ Heyer-Shultz,  Inc 20 

□ International  Seat  Corp 26 

□ Kinner  Products  Co 26 

□ Kneisley  Electric  Co 24 

□ Kollmorgen  Corporation  17 


Page 


□ LaVezzi  Machine  Works  23 

□ Liberty  Display  Fireworks  Co 22 

□ Manley,  Inc 14 

□ Miracle  Equipment  Co 22,  25 

□ National  Devices  Co 24 

□ National  Oats  Co 24 

□ National  Rejectors,  Inc 9 

□ National  Theatre  Supply  15,  19 

□ North  American  Philips  Co 18 

□ Pepsi-Cola  Co 11 

□ Phillips  Electro  Extensions  26 

□ Poblocki  & Sons  Co 25 

□ Server  Sales,  Inc 10 

□ Silver  Skillet  Food  Products  Co 8 

□ Speed  Scoop  14 

□ Steel  Products  Co 14 

□ Strong  Electric  Corp 3 

□ Virgo's  Pizza  Crust  Co 12 

□ Walters  Projector  Repair  Service,  Lou  ....  26 


NEW  EQUIPMENT  and  DEVELOPMENTS 

Page 

□ Portable  Snack  Bar  26  □ Drive-In  Exit  Alarm 


Page 
..  26 


OTHER  NEWS  OF  PRODUCT  AND  EQUIPMENT 

Page 

□ Automatic  Vending  Machines  7 □ In-Car  Heaters  for  Year-round 

Operation  


Page 

..  22 


about  PEOPLE  / 


and  PRODUCT 


become  one  of  the  nation’s  largest  manu- 
facturers of  specialty  ovens  and  broilers,  in- 
cluding pizza  ovens. 


The  newly  established  post  of  director 
of  syrup  operations  for  Pepsi-Cola  Co.  will 
be  filled  by  John  E.  Repko  jr.,  formerly 
regional  manager  for  the  company  in  Chi- 
cago. Repko  was  also  elected  a vice- 
president. 

The  new  syrup  operations  post  was 
established  in  recognition  of  the  increasing 
importance  of  syrup  sales  in  Pepsi-Cola’s 
total  marketing  concept,  according  to  Her- 
bert L.  Barnet,  president.  In  1960  the 
American  public  paid  over  $400  million  for 
non-bottled  soft  drinks  sold  over  counters 
of  nearly  150,000  soda  fountains. 

Repko  joined  Pepsi-Cola  in  1949  upon 
his  graduation  from  Yale  University.  From 


1957  to  1960  he  directed  national  accounts 
and  syrup  sales  in  the  Chicago  region.  His 
promotion  represents  an  extension  of 
Pepsi-Cola’s  policy  of  promotion  from 
within  the  ranks  of  existing  company - 
trained  personnel.  He  will  make  his  office 
at  Pepsi-Cola  world  headquarters  in  New 
York  City. 

Arthur  I.  Fader,  co-founder  and  one  of 
the  principals  of  Bakers  Pride  Oven  Co., 
Inc.,  passed  away  suddenly  on  May  9 while 
on  a business  trip  in  California.  He  is  sur- 
vived by  his  wife,  Gladys,  and  a son,  Gary. 
Fader,  together  with  Ira  Nevin,  founded 
Bakers  Pride  in  1945.  The  firm  has  since 


i \ 

POINT  OF  PURCHASE  DISPLAY 


This  is  just  one  of  the  colorful  point-of-purchase 
display  pieces  developed  by  the  Coca-Cola  Co.  for 
its  annual  " Float  With  Coke"  promotion,  which  got 
under  way  in  June  and  is  being  continued  through- 
out August.  The  promotion,  which  teams  two  high- 
profit,  fast-turnover  items — Coca-Cola  and  ice 
cream — is  being  backed  by  more  than  a million  dol- 
lars worth  of  spectacular  advertising,  using  all 
major  media,  supported  by  local  media. 

R.  A.  “Al”  Steiner 
has  rejoined  Helmco, 

Inc.,  as  vice-president 
in  charge  of  national 
sales,  according  to  an 
announcement  by  F. 

R.  Lacy  jr.,  executive 
vice-president.  Stei- 
ner was  previously 
with  the  Helmco  or- 
ganization for  over  17 
years.  In  his  new  ca- 
pacity he  will  coordi- 
nate sales  and  adver- 
tising for  the  company’s  expanding  pro- 
ducts line  of  fast-serve  restaurant  and 
fountain  equipment. 


HALF-YEAR  DRIVE-IN  OPERATION 

Continued  from  preceding  page 

heaters  have  proven  to  be  a profitable  ad- 
dition to  any  size  of  drive-in,  in  any  size 
of  community,  in  the  north  and  midsouth. 
Electric  heaters  will  produce  winter  busi- 
ness and  do  an  exceptional  job  in  the  fall 
and  the  spring  and  will  keep  customers  in 
the  habit  of  attending.  Electric  heaters 
can  about  double  a drive-in’s  yearly  gross. 
Electric  heaters  let  you  gamble  your  total 
theatre  investment  against  a year-around 
operation  instead  of  a 14-week  operation. 
The  question  is  not  “ should  you  install 
electric  heaters”  but  “ when  will  you  install 
electric  heaters  . . Why  wait? 


Readers'  Service  coupon,  preceding  page. 


The  MODERN  THEATRE  SECTION 


BOXOFFICE-MODERN  THEATRE: 

Send  me  more  information  about  the  products  and  articles  checked  on 
the  reverse  side  of  this  coupon. 


Nome Position. 


Theatre  or  Circuit.. 


Seating  or  Car  Capacity.. 


Street  Number 


City.. 


Zone State. 


^ Fold  along  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


HAVE  YOU  MADE  ANY  IMPROVEMENTS  LATELY? 

We’d  like  to  know  about  them  and  so  would  your  fellow  exhibitors. 
If  you’ve  installed  new  equipment  or  made  other  improvements  in  your 
theatre,  send  us  the  details — with  photos,  if  possible.  Or  if  you  have 
any  tips  on  how  to  handle  some  phase  of  theatre  operations,  concessions 
sales,  etc. — faster,  easier  or  better — let  other  showmen  in  on  them.  Send 
this  material  to: 

The  Editor 

MODERN  THEATRE 


y| y Fold  olong  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


BUSINESS  REPLY  ENVELOPE 

First  Class  Permit  No.  874  - Section  34.9  PL&R  - Kansas  City,  Mo. 


BOXOFFICE-MODERN  THEATRE 

825  Van  Brunt  Blvd. 

KANSAS  CITY  24,  MO 


R.  A.  "Al"  Steiner 


• THIS  SIDE  OUT 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


Tunes  of  Glory  Campaign 
Resplendent  in  Tartans 


The  soulful  skirling  of  the  bagpipes  set 
the  tempo  for  a tartans-flying  campaign 
for  “Tunes  of  Glory,”  which  literally 
reached  across  the  sea  to  Clarence  House 
in  London  and  to  Old  Scotland  itself. 

The  fullblown  promotion  fittingly  took 
place  in  Toronto,  where  the  film  played  at 
the  Odeon  Carlton  to  three  weeks  of  block- 
buster business — in  a city  which  has  strong 
lifelines  tieing  it  to  Scotland  and  Merry 
England.  Manager  Vic  Nowe  had  a good 
film  for  his  city — a story  about  a British 
regiment  in  kilties — but  one  which  needed 
good  selling — and  that’s  just  what  he  did 
in  a maximum  degree. 

By  the  time  the  film  opened,  the  Mac- 
Leods, the  MacPhersons,  MacMillans,  the 
Campbells  and  all  the  other  clans;  the 
Orkney  and  Shetland  and  St.  Andrews 
societies,  the  Caithness  and  Cairngom 
clubs;  the  Northern  Scots,  all  the  Scottish 
groups  were  alerted  to  the  bagpipe  picture 
— and  most  of  Toronto  as  well! 

There  was  a marching  of  the  Toronto 
Scottish  regiment,  with  its  bagpipe  band; 
a full-kiltie  luncheon  highlighted,  as  are 
all  true  Scottish  feasts,  by  the  piping  of  the 
haggis,  all  climaxed  by  a premiere  benefit 
night  SRO  audience  with  a splendor  of  tar- 
tans and  Scottish  activity. 


First  Manager  Nowe  arranged  with  the 
commanding  officer  of  the  Toronto  Scot- 
tish regiment,  Lt.  Col.  Robert  Hilborn,  to 
sponsor  the  premiere  as  a benefit  for  the 
Ontario  Society  of  Crippled  Children.  Hil- 
born, Nowe  and  four  other  officers  worked 
out  all  details  well  in  advance,  from  the 
publicity,  mailing  lists,  letters,  Scottish 
societies,  ticket  sales  to  the  premiere  night 
ceremony. 

All  seats  were  reserved  at  the  latter  at 
$2  each,  with  all  tickets  sold  by  the  of- 
ficers and  men  of  the  Scottish  regiment. 

The  premiere  was  developed  as  the  regi- 
ment’s 40th  anniversary  highlight.  Mayor 
Nathan  Phillips  agreed  to  help  and  he  pro- 
claimed the  week  just  prior  and  after  the 
premiere  as  Toronto  Scottish  Regiment 
Week.  He  also  hosted  a luncheon  for  the 
regiment  officers  at  which  the  traditional 
haggis  (a  dish  made  of  the  heart  and  liver 
of  a sheep  with  suet  and  oatmeal  seasoned 
and  boiled  in  the  stomach  of  an  animal) 
was  piped  in. 

The  British  Overseas  Airways  Corp.  was 
drawn  into  the  promotion,  agreeing  to  fly 
L.  DeLaspee,  pipe  major  of  the  London 
Scottish  regiment  and  personal  piper  to  the 
Queen  Mother  at  Clarence  House  in  Lon- 
don, to  Toronto  and  back  for  the  “Tunes  of 


Tartans,  literally  hundreds  of  yards  of  the  luxurious 
Scottish  woolens,  provided  by  the  big  Eaton  & Co. 
store  in  Toronto,  turned  the  Carlton  lobby  into 
colorful  piece-goods  shopper's  delight.  Reproduced 
here  is  the  concession  stand  draped  with  several  of 
the  plaid  designs. 

Glory”  premiere  celebration.  He  attended 
all  events. 

One  was  a parade  by  the  Toronto  Scot- 
tish regiment  in  full  uniform  to  the  city 
hall  to  receive  the  mayor’s  congratulations. 
Newspapers,  naturally,  carried  photos  and 
news  reports  on  this  colorful  event. 

Pipe  Major  L.  DeLaspee  also  was  worth 
several  columns  of  newspaper  copy.  He 
also  appeared  in  radio  and  television  inter- 
views. He  was  distinctly  a distinguished 
person,  carrying  some  of  the  British  royalty 
splendor. 

Nowe  had  a BOAC  display  in  the  lobby. 
BOAC  sent  a hostess  to  appear  with  the 
pipe  major  at  all  the  luncheons,  etc.,  ar- 
ranged in  his  honor. 

Hundreds  of  yards  of  Scottish  woolens 
were  draped  in  the  lobby,  at  the  concession 
stand  and  other  spots  in  the  Carlton  lobby, 
supplied  by  the  big  Eaton  & Co.  department 
store.  Colorful  tartans  also  beautified  the 
theatre  banners  and  displays,  giving  added 
effects. 

Among  the  theatre  displays  were  two 
sentry  boxes  on  the  grand  stairway  in  the 
main  lobby  with  manikins  in  front  during 
daylight  hours.  At  night  two  men  in  full 
dress  from  the  Scottish  regiment  were  on 

(Continued  on  next  page)  1 

j 

i 


To  Vic  Nowe,  manager  of  the  Odeon  Carlton  in  Toronto,  "Tunes  of  Glory"  was  one  of  those  films  that 
warms  a showman's  heart  and  fills  the  boxoffice  tills  as  well.  By  adroit  promotion  involving  the  city's 
Scotch-English  background  and  traditions,  he  obtained  civic  patronage,  and  resultant  capacity  crowds 
for  the  film  story  about  a British  Scottish  regiment.  Pictured  above  is  the  bagpipe  band  of  the  Scot- 
tish Regiment  of  Toronto,  around  which  he  pegged  a major  part  of  his  campaign. 

BOXOFFICE  Showmandiser  ::  Aug.  7,  1961  125  — 


1 


$1,600,  proceeds  of  the  premiere,  to  the  president  of  the  Ontario  Society  for 
Crippled  Children  and  a society  patient.  At  the  mike  is  Manager  Vic  Nowe, 
while  at  the  right  are  Pipe  Major  L.  DeLaspee  and  a BOAC  hostess.  The 
photo  at  right  shows  Pipe  Major  DeLaspee  and  the  BOAC  hostess  standing 
before  a Carlton  lobby  display.  The  BOAC  hostess  accompanied  the  pipe 
major  at  all  functions. 


BOAC  agreed  to  bring  Leslie  DeLaspee,  pipe  major  of  the  Scottish  Regiment 
of  London  and  personal  piper  to  Queen  Mother  Elizabeth,  from  Clarence 
House  to  take  part  in  the  Odeon  flagship  house  campaign,  which  was 
climaxed  by  a colorful  premiere  sponsored  by  the  Toronto  Scottish  regi- 
ment and  His  Worship,  Mayor  Nathan  Phillips.  At  left  is  a stage  scene 
showing  commanding  officer  Lt.  Col.  Robert  Hilborn  presenting  a check  for 

'Tunes  of  Glory'  Resplendent  in  Tartans 


(Continued  from  preceding  page) 
duty.  A 22x28  portrait  card  gave  credit 
to  the  film. 

Near  the  boxoffice  a portrait  of  Queen 
Elizabeth  was  decked  with  tartan  material. 
Inside  was  a portrait  of  the  Queen 
Mother. 

Music  stores  throughout  the  city  fea- 
tured the  “Tunes  of  Glory”  recording. 
Special  window  cards,  record  jackets,  win- 
dow streamers  and  stills  and  blowups  of 
Alec  Guinness  and  John  Mills  were  avail- 
able for  music  store  window  displays. 

A special  Scottish  night  was  arranged  at 
St.  Andrews  Hall  with  the  Sons  of  Scot- 
land and  St.  Andrews  societies.  A “Tunes 
of  Glory”  prize  list  included  heather, 
freshly  packaged  shortcake,  plaid  ties  and 
belts,  etc.,  promoted  and  flown  from  Scot- 
land. This  “Tune  of  Glory”  Scottish  Night 
was  plugged  heavily  all  over  the  city  via 
radio,  television,  newspapers  and  window 
cards. 

There  was  “wonderful  cooperation  in 
publicity,  advertising  and  group  sales”  from 
11  different  Scottish  groups,  which  in- 
cluded all  the  clans — the  MacPhersons, 
MacMillans,  Campbells,  MacLeods,  etc. — 


the  Toronto  Northern  Scots,  the  Toronto 
Caithness,  the  Cairngorn,  the  Scottish 
Club  of  Canada,  the  Orkney  and  Shetland 
Society,  the  St.  Andrews  University  Club, 
etc. 

Premiere  night  was  colorful  and  im- 
pressive. Nowe’s  description  follows  in 
part : 

“The  Toronto  Scottish  regiment,  pre- 
ceded by  police  escort,  marched  from  the 
city  hall  up  Yonge  street  three  miles  to  the 
Carlton,  where  giant  searchlights  were 
focused  on  them.  Thousands  lined  the 
street  to  see  the  colorful  march  and  hear 
the  bagpipe  band.  At  the  Cai-lton,  the 
street  was  blocked  off  so  the  regiment  and 
band  could  form  for  a 15 -minute  concert. 

“The  distinguished  guests,  including  the 
mayor,  television  and  radio  personalities, 
major  generals,  brigadiers,  the  presidents 
of  the  Scottish  organizations,  etc.,  were 
escorted  to  their  reserved  seats  in  the  loge 
section. 

“After  the  outside  program,  the  band 
and  regiment  entered  the  theatre,  playing 
the  pipes  and  drums,  and  marched  right 
into  the  auditorium  and  up  and  down  all 
four  aisles,  while  the  capacity  audience 


rose  to  their  feet  and  applauded.  The  group 
then  formed  in  front  of  the  stage  and 
played  several  more  numbers. 

“Pipe  Major  L.  DeLaspee  was  the  guest 
of  honor  in  the  stage  activity.  He  played 
several  bagpipe  numbers  for  the  audience. 
The  president  of  the  Ontario  Society  for 
Crippled  Children,  accompanied  by  a 
crippled  youngster  called  Timmy,  was  pre- 
sented a check  for  $1,600. 

“The  premiere  performance  was  given 
wonderful  newspaper,  radio  and  television 
coverage.” 

Comments  were  taken  from  the  audience 
on  tapes  and  used  later  on  radio. 

“Tunes  of  Glory”  opened  to  capacity 
business,  with  SRO  on  the  Friday  and 
Saturday  of  the  first  week.  The  film  ran 
three  weeks. 

Special  Copy  Ad  Fills 
#Last  Sunset'  Preview 

The  Joy  Theatre  in  New  Orleans  was 
packed  at  the  midnight  show  recently  when 
it  previewed  “The  Last  Sunset,”  which  ran 
an  excellent  four  weeks.  L.  C.  Montgomery, 
owner  of  the  Joy,  and  Myrtice  Swearing- 
ton,  the  manager,  used  this  copy  in  a two- 
column,  nonillustrated  ad  announcing  the 
sneak: 

“SNEAK  PREVIEW  . . . Saturday  11:30 
p.m.  ...  Be  one  of  the  first  to  see ! We  can’t 
reveal  the  title  . . . But  we  can  give  you  this 
clew — It’s  Rock’s  and  Kirk’s  latest  picture 
. . . Hot  off  the  cutting  table  . . . And  it’s 
‘High  Noon,’  ‘Giant’  and  ‘Shane’  Rolled 
Into  ONE  . . . Xtry  . . . Xtry  Good!” 


New  Revenue  Idea 

A new  avenue  for  revenue  was  pioneered 
by  Stephen  Moser,  who  contacted  summer 
“day  camps”  operating  in  the  Denver, 
Colo.,  area,  and  has  sold  his  Esquire  for 
“rainy  day”  matinees  to  several  such  or- 
ganizations. Steve  discovered  these  vaca- 
tion groups  are  eager  to  inject  new  ideas 
into  their  schedules. 


Puts  Big  Dog  Cutouts 

Tommy  Steadman,  Colonial  in  Canton, 
N.  C.,  made  some  extra  large  cutouts  of 
dogs  and  put  them  on  his  main  exit  doors 
for  “One  Hundred  and  One  Dalmatians.” 


Pictured  here  are  scenes  at  two  of  the  colorful  affairs  arranged  prior  to  premiere  night.  Shown  at  left, 
are  two  members  of  the  Scottish  regiment  bearing  the  haggis  at  a civic  luncheon  sponsored  by 
the  mayor  in  honor  of  the  regiment's  40th  anniversary,  and  the  film.  At  right,  Lt.  Col.  Robert  Hilborn 
in  a ceremony  at  city  hall,  in  which  the  regiment  presented  a gift  to  Mayor  Nathan  Phillips  (seen  at 
Hilborn's  left). 


2 


— 126  — 


BOXOFFICE  Showmandiser  ::  Aug.  7,  1961 


How  to  Remove  Sling 
From  Sidewalk  Sale 

The  merchants  of  Fostoria,  Ohio,  staged 
a three-day  Sidewalk  Sale  recently.  That’s 
tough  competition  . . . gadgets  and  more 
gadgets  piled  on  the  street  in  front  of 
the  stores.  Just  about  impossible  for  aver- 
age person,  conditioned  to  look  and  buy 
as  most  of  us  are,  to  resist. 

C.  V.  Mitchell,  manager  there  for  Arm- 
strong’s State  Theatre,  with  good  reason- 
ing could  have  sat  back  and  marked  time 
till  the  sale  was  over,  but  then  the  spirit 
of  the  thing  infected  him,  too,  and  he 
asked  why  he  couldn’t  do  as  the  other 
merchants  were  doing. 

A man  of  action,  Mitchell  moved  his 
popcorn  machine  and  candy  case  out  front 
on  the  sidewalk,  added  ice  cold  watermelon 
— and  he  was  in  business.  The  popcorn 
and  candy  was  sold  at  regular  prices,  but 
he  knocked  down  the  watermelon,  all 
sliced  and  on  ice,  to  a sale  price  of  four 
cents  a slice.  Mitchel  and  his  candy  at- 
tendant “barked”  their  wares  along  with 
the  rest  of  the  retailers. 

To  help  get  attention,  he  set  up  a record 
player  and  played  hit  songs  and  sound- 
track recordings  from  upcoming  pictures. 
The  commotion  attracted  a crowd,  mostly 
kids. 

Everything  went  well  till  Saturday,  the 
last  day  of  the  sale,  when  the  department 
store  down  the  street  started  selling  hot 
dogs,  ice  cream  and  other  food  from  its 
sidewalk.  Mitchell  comments  the  store 
must  have  gotten  the  idea  from  him.  Any- 
how he  was  losing  the  crowd,  so  he  got 
a sing  record  and  in  a short  time  the  few 
kids  around  got  the  hint  (from  Mitchell) 
and  started  singing.  This  brought  others 
down  to  see  what  was  going  on,  and  there 
was  more  record  playing  and  singing. 

Besides  the  added  income  from  the  out- 
side concession  stand,  Mitchell  figured  he 
reminded  people  about  his  current  show 
and  realized  some  extra  boxoffice  from 
people  who  went  in  to  get  out  of  the  heat 
and  rest  awhile. 


Breakfast  Then  'Fanny' 

For  Minneapolis  Women 

Bob  Whelan,  manager  of  the  Mann  The- 
atre, Minneapolis,  and  Phil  Jasen,  promo- 
tion manager  for  the  Mann  Theatre  Co., 
used  a French  motif  in  helping  to  promote 
“Fanny.”  An  early  morning  free  showing 
of  the  picture  was  promoted  by  five  Minne- 
apolis radio  stations  along  with  a cham- 
pagne breakfast.  The  stations  advertised 
that  the  first  1,000  women  at  the  theatre 
by  8:30  a.m.  would  be  admitted  free.  A 
sizeable  turnout,  trimmed  somewhat  by 
extremely  hot  weather,  enjoyed  free  coffee, 
doughnuts  and  champagne  in  the  theatre 
foyer  before  seeing  the  picture. 


Three  Coloring  Contests 

The  New  York  Daily  Mirror  sponsored 
three  eight-day  coloring  contests  on  be- 
half of  local  engagements  of  “The  Fabulous 
World  of  Jules  Verne,”  “Morgan  the 
Pirate”  and  “Thief  of  Baghdad,”  each 
contest  timed  with  the  release  of  the 
attraction. 


Jerry  Spinn  is  the  new  manager  of  the 
Colonial  Theatre  in  Canton,  N.  C. 

BOXOFFICE  Showmandiser  ::  Aug.  7,  1961 


Antiques  From  Horse  and  Buggy  Days 
Make  Cimarron'  Showing  Come  to  Life 


J.  Louis  “Doc”  Smith  and  his  wife  Fran- 
ces, who  operate  the  Iowa  Theatre  in  Jef- 
ferson, Iowa,  for  the  Pioneer  circuit  of 
Minneapolis,  figured  they  could  make 
“Cimarron”  come  to  life  in  Greene  County. 
And  their  figuring,  and  campaign,  were 
100  per  cent  correct. 

Two  weeks  in  advance.  Doc  came  up  with 
a lobby  display  calculated  to  get  the  eye  of 
everyone  from  the  young  cowboy  fans,  the 
outdoors  lover  to  the  simply  curious.  He 
had  a 75-year-old  buckboard  wagon  (and 
for  sure  this  wasn’t  easy  to  find)  which  he 
rigged  out  like  a covered  wagon  in  the 
film;  a collection  of  horseshoes  (his  very 
own)  gathered  from  many  states  over  the 
years,  which  were  mounted  on  two  frames 
(you  would  be  surprised  by  the  number  of 
kids  who  have  never  seen  a horseshoe) ; 
several  oldstyle  kerosene  lanterns;  a silver- 
studded  saddle  and  bridle;  a pair  of  steel- 
yards, dating  back  to  the  early  1800s  or  be- 
fore and  used  by  his  grandparents  to  weigh 
produce,  plus  other  gadgets  and  antiques  to 
create  a western  atmosphere,  including 
some  modern  western  toggery. 

He  also  advertised  in  the  newspaper  that 
everyone  who  bought  a ticket  to  “Cim- 
arron” with  an  1889  silver  dollar,  (year  of 
the  Oklahoma  land  rush)  got  a free  ticket 
to  another  show. 

A large  Indian  blanket  was  used  for  a 
backdrop  at  the  concession  stand  with 
“Cimarron”  one  sheets  on  either  side.  Lan- 
terns, cowbells,  halters,  and  bridles  were 
suspended  from  the  ceiling  for  Western 
Trading  Post  effect.  All  employes  were 
dressed  in  western  attire. 

A week  before  opening  date,  a western 
store  window  was  promoted.  Comment 
was  so  good  the  store  proprietor  kept  it  in 
during  the  run  and  a week  following  the 
picture. 

A one-sheet  and  plenty  of  heralds  were 
distributed  at  the  Silver  Bridle  ranch  near 
Jefferson  on  Sunday,  opening  day  of 
“Cimarron,”  where  a horse  show  was  in 
progress.  The  Saturday  preceding  another 


The  center  article  in  this  photo  is  a frame  of 
horseshoes,  part  of  a very  fine  western  lobby  display 
arranged  by  Doc  Smith  and  his  wife  Frances  at  the 
Iowa  Theatre  in  Jefferson,  Iowa.  You'd  be  sur- 
prised how  many  kids  today  never  saw  a horseshoe, 
Doc  reports.  He  and  Frances  are  seen  in  the 
background. 

horse  show  was  covered  with  heralds  and 
ballyhoo. 

The  effort  paid  off  and  greased  the  box- 
office  wheels  for  a good  four-day  run  in 
spite  of  the  June  heat  when  it’s  tough  to 
get  ’em.  He  aimed  his  promotion  at  the 
farmer,  the  horse  lover,  the  outdoorman 
and  their  families,  with  the  result  that 
adult  ticket  sales  far  outnumbered  the 
children  and  juniors,  and  brought  some 
people  back  to  the  theatre  who  admitted 
they  had  not  seen  a picture  in  years. 


Finest  in  Old  Film  Gags  on  Summer  Schedule 


Barney  Sackett,  well  known  in  Phila- 
delphia for  his  Wayne  Avenue  Playhouse 
which  features  oldtime  films,  expanded  his 
operation  to  Atlantic  City.  Sackett  opened 
“Nickelodeon  Nights,”  a collection  of  some 
of  the  finest  sight  gags  from  the  silent  film 
comedies,  at  the  Quarterdeck  Theatre,  150 
South  Virginia  Ave.,  in  the  seashore  resort. 
He  will  feature  two  hours  of  silent  film  hits 
every  night  for  the  entire  summer.  He’s 
billing  his  program  as  the  “Greatest  Show 
on  Mirth.” 

He  will  show  some  of  the  old  Charlie 
Chaplin  and  Buster  Keaton  films  and 
movies  with  other  famous  film  clowns  like 
Charley  Chase,  Monte  Banks,  Stan  Laurel, 
Andy  Clyde  and  Harry  Langdon. 

Sackett  says  members  of  the  audience 
will  have  an  opportunity  to  hiss  the  villain, 
cheer  the  hero  and  applaud  the  heroine, 
the  same  as  in  his  Philadelphia  theatre. 
Sackett  himself  provides  live  music  to 

— 127  — 


accompany  the  films,  just  as  did  the  ex- 
hibitors of  yesteryear. 

He  says  he  plans  to  take  “Nickelodeon 
Nights”  on  national  tour  after  the  vaca- 
tion season.  He  inspected  over  100  comedies 
before  obtaining  film  rights  to  the  pictures 
he  shows. 


Murray  Lipson  has  a new  summer  vaca- 
tion family  plan  at  the  Majestic,  West 
Springfield,  Mass.,  advertising  no  charge 
for  children  when  accompanied  by  parents 
Mondays  through  Fridays. 


Gives  Away  a Puppy 

WINDSOR,  CONN.— Fred  Koontz  of  the  { 

Plaza  lined  up  a giveaway  of  a dalmatian 
puppy  in  promotion  of  “One  Hundred  and 
One  Dalmatians.”  Z 

J 

» 1 


Vacation  Family  Rates 


l 


Italian  Pop  Stars  Fill 
Jersey  Theatre  Date 

It  had  been  about  two  years  since  the 
Capitol  Theatre  in  Union  City,  N.  J.,  had  a 
big  Italian  stage  show,  so  when  Paul  Rey- 
naud.  manager,  noted  that  a group  of 
stars  and  orchestra  from  the  famous  San 
Remo  music  festival  in  Italy  were  to  fill 
an  engagement  at  Carnegie  Hall  in  New 
York  City  he  contacted  Erberto  Landi,  the 
Canada-U.S.A.  tour  manager. 

The  best  Reynaud  could  get  was  a Sun- 
day matinee  booking,  one  performance 
only,  starting  at  3 p.m.  The  admission  was 
$4.90  for  orchestra  section  A and  B,  and 
$3.90  balcony. 

PRICE  ON  HIGH  SIDE 

The  price  was  on  the  high  side,  but  the 
large  Italian-background  element  in  the 
Jersey  area  in  the  New  York  City  environs 
could  be  counted  on  to  go  for  “straight 
from  Italy”  entertainment,  particularly 
this  one.  An  appearance  at  the  San  Remo 
festival  has  become  a must  for  the  Italian 
pop  singer.  Only  43  singers  of  proven 
ability  were  accepted  for  the  1961  festival. 
Of  the  43,  ten  were  chosen  to  make  a world 
tour,  with  a top  Italian  band. 

Promotion  was  started  three  weeks  in 
advance  with  this  theme: 

“A  SALUTE  TO  ITALY  . . . CENTEN- 
NIAL OF  ITALIAN  INDEPENDENCE  . . . 
Presenting  the  Musical  Festival  of  San 
Remo  Stars  on  World  Tour  ...  A Salute  to 
Italy  . . . For  the  first  time  and  only  time 
the  stars  who  actually  performed  at  the 
Musical  Festival  of  San  Remo  will  make 
their  only  appearance  in  the  State  of  New 
Jersey  . . . Luciano  Tajoli,  winner  of  the 
1961  San  Remo  Festival  (Jukebox  label) 

. . . Aurelio  Fierro,  Durium-Vesuvius  label 
. . . Teddy  Reno,  Galleria-Decorso  label, 
etc.,”  naming  all  the  ten  stars. 

600  ADVERTISING’  DISCOUNTS 

More  than  300  window  cards  were  placed 
around  the  Italian  sections  in  five  towns. 
On  the  window  card  tour,  Reynaud  gave 
out  600  “advertising”  passes  entitling  the 
holders  to  $2.50  discount  on  the  $3.90  seats. 
The  return  on  these  passes  was  better  than 
expected. 

Alitalia,  the  Italian  airline,  provided 
plenty  of  material  of  a fine  lobby  display 
and  displays  in  two  store  windows. 

A special  screen  trailer,  shown  16  days 
before  the  matinee  date,  appealed  to  all 
music  lovers. 

Tickets  were  sold  in  advance  at  local 
music  stores  and  also  by  one  of  the  better 
Italian  restaurants  in  the  area.  Reynaud 
sums  up: 

“We  thought  the  price  was  a bit  too  high, 
but  there  were  no  complaints.  In  fact  the 
$4.90  tickets  sold  faster  than  the  $3.90.  The 
show  was  great;  audience  loved  it,  and 
raved  about  it  on  their  way  out.  I only 
wish  we  could  of  played  it  for  two  shows, 
but  we  did  very  well,  yes,  indeed  very  well, 
with  the  one  performance.” 


Cigar  Gifts  for  'Parrish' 

Irving  Hillman,  Stanley-Warner  zone  ad- 
publicity  manager,  set  up  free  cigar  give- 
aways for  “Parrish”  openings  in  Connecti- 
cut and  western  Massachusetts,  tieing  in 
with  the  Connecticut  shade-grown  tobacco 
industry.  The  picture  was  filmed  in 
Connecticut. 


An  eight-theatre  cooperative  weekly  program  her- 
ald, called  the  Movie  Guide,  is  being  distributed  in 
the  area  around  Glens  Falls  and  Hudson  Falls,  and 
north  approximately  25  miles  along  routes  9 and 
9N  to  Bolton  Landing  on  Lake  George,  where 
there  is  a heavy  influx  of  summertime  population. 
The  8x11  program  (on  yellow)  stock  lists  the 
week's  attractions  of  four  drive-ins — the  Aust,  the 
Dix,  the  Ft.  George  and  Glen — and  four  theatres — 
the  Kallet,  the  Lake,  the  Paramount  and  Rialto. 
W.  J.  Straub,  manager  of  the  Paramount  in  Glens 
Falls,  devised  the  promotion. 

Biggest  Buy  in  40  Years 
Sells  Old  Comedy  Film 

Mike  Adorno  of  Adorno  Theatres  tried 
an  old-fashioned  approach  at  the  palace 
in  Middletown,  Conn.,  for  “Days  of  Thrills 
and  Laughter,”  charging  15  cents  for 
adults,  10  cents  for  children,  and  selling 
popcorn  for  5 cents.  He  sold  candy  for  a 
penny.  “The  Biggest  Buy  in  40  Years,”  he 
enthused  in  newspaper  ads. 


Otus  Bowes  Is  Winner 

Otus  Bowes,  manager  of  the  Capitol  The- 
atre in  Moose  Jaw,  Sask.,  for  Famous  Play- 
ers, won  the  Theatre  Confections,  Ltd., 
Award  for  May  as  a result  of  a campaign 
for  “One  Hundred  and  One  Dalmatians” 
which  zoomed  confections  sales.  Featured 
was  a contest  sponsored  by  radio  station 
CHAB  and  the  distributor  of  Dr.  Ballard’s 
pet  food  products,  Standard  Brands. 


A Pet  Photo  Contest 

Capitalizing  on  dog  lovers’  pride  in  their 
pets,  Herman  Kersken  persuaded  an  Oak- 
land, Calif.,  to  sponsor  a pet  photo  contest 
in  behalf  of  the  showing  of  “One  Hundred 
and  One  Dalmatians”  at  the  Oakland  Fox. 
Kersken  got  snowed  under  an  avalanche 
of  snapshots,  many  of  which  made  the 
newspaper.  All  were  displayed  in  the  lobby. 


Pearls  to  'GWTW'  Women 

John  Scanlon,  marking  the  third  anni- 
versary of  his  takeover  of  the  Strand  The- 
atre at  Winsted,  Conn.,  distributed  a $2.95 
string  of  simulated  pearls  to  the  first  75 
women  in  line  at  the  opening  of  “Gone 
With  the  Wind,”  playing  at  75  cents  top. 


Twins 'On  the  Double' 
With  Band  Sign 

The  highlight  of  the  “On  the  Double” 
campaign  at  Syracuse,  N.  Y.,  was  a parade 
of  twins  with  a 50-piece  marching  band 
and  a banner  with  the  following  copy: 

“Yes,  You  Are  Seeing  Double  . . . And 
You  Will  Double  up  With  Laughter  When 
You  See  Danny  Kaye  in  ‘On  the  Double’  . . . 
Now  Showing  at  the  RKO  Keith  Theatre.” 

The  Syracuse  Twins  ’n’  Triplets  Club 
supplied  the  look-alikes. 

The  day  before  both  newspapers  broke  a 
special  story  announcing  the  “On  the 
Double”  parade  to  be  held  on  the  following 
day,  Wednesday.  The  result  was  a turnout 
of  a large  crowd  to  observe  the  parade. 

More  than  just  the  street  spectators  and 
the  cars  saw  the  parade.  Both  television 
stations  and  both  newspapers  sent  down 
photographers.  Television  stations  WSYR 
and  WHEN  took  newsreel  pictures  which 
were  shown  on  the  regular  newscasts  that 
evening  and  the  next  morning.  The  Post 
Standard  ran  a complete  showing  of  our 
banner,  the  twins,  and  the  band.  The  Her- 
ald Journal  ran  a picture  of  two  sets  of 
twins  that  they  chose  from  the  group. 
What  was  the  most  important  is  the  first 
paper  broke  their  pictures  on  Thursday, 
and  the  second  paper  broke  their  pictures 
on  Friday.  This  helped  to  spread  it  out. 

Manager  S.  L.  Sorkin  started  working  on 
the  campaign  four  weeks  in  advance  with 
teaser  trailers,  special  displays,  etc. 

Bob  Sokolsky,  drama  critic  of  the  Herald 
Journal,  who  has  an  hour-long  radio  pro- 
gram every  Saturday  called  Bob  Sokolsky 
on  Broadway,  arranged  a special  program 
with  Sorkin  to  appear  and  talk  about  “On 
the  Double”;  and  coming  attractions  the 
Saturday  before  opening. 

There  was  a contest  on  radio  station 
WNDR  for  the  prettiest  doubles  or  twins. 
The  winners  (incidentally,  all  of  the 
doubles  won)  and  their  families  were  in- 
vited to  the  theatre  on  the  opening  night. 

WHEN-TV  used  the  United  Nations 
Children  Danny  Kaye  program  for  one 
hour  on  Thursday  evening  current.  The 
station  announced  that  Danny  Kaye  in  his 
newest  picture  “On  the  Double”  could  be 
seen  at  the  RKO  Keith  Theatre. 


Merchandise  Tieup 
For  'Bachelor  in  Paradise' 

MGM  has  completed  14  nationwide  tieups 
with  manufacturers  or  retailers  to  promote 
“Bachelor  in  Paradise,”  comedy  starring 
Bob  Hope  and  Lana  Turner.  The  tieups  in- 
clude RCA,  Morton’s  Salt,  Hire’s  Root  Beer, 
Independent  Grocers  Ass’n,  Samsonite 
Luggage,  C&H  Sugar. 

Hope  filmed  a three -minute  trailer  to  be 
used  in  promoting  the  tieup  with  5,000 
IGA  retail  stores.  The  trailer,  which  has 
Hope  outlining  a nationwide  contest  in- 
volved in  the  promotion,  will  be  shown  at 
all  IGA  regional  conventions  in  advance  of 
the  contest  opening  this  fall. 


Ad  Money  in  One  Basket! 

Carl  Cannon  of  the  Center  in  Weldon, 

N.  C.,  put  all  his  advertising  money  for  M 
“From  Hell  to  Eternity”  in  one  basket  and 
used  nothing  but  radio  to  get  the  word 
around.  This  was  quite  a change  in  his 
advertising  routine  and  drew  a lot  of 
comments. 


4 


— 128  — 


BOXOFFICE  Showmandiser  ::  Aug.  7,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
CinemaScope;  <g)  VistaVision;  (§)  Superscope;  (g)  Naturama;  ® Regalscope;  (j)  Technirama. 
Symbol  (J  denotes  BOXOFFICE  Blue  Ribbon  Award;  ® color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


++  Very  Good;  + 

Good;  — 

Fair;  — 

Poor; 

Very  Poor. 

<2  | 

O «, 

— 5 “ 

"a 

.o 

M 

■a 

•I 

I 

& 

a> 

X 

"e 

o 

■z  8 
«s  S' 

>* 

a> 

W 

_>v 

Q 

E 

ollywood 

eporter 

QJ 

V»  C 

c’g 

a>  £ 
w 

ew  York 
aily  News 

ummary 

a-  y-  tr  l- 

O 

<r 

CD 

z cr 

> 

u. 

ZK 

a.  S 

Z O 1 to 

2506  ©Absent-Minded  Professor,  The 

(97)  Comedy  Drama  

B V 

2-27-61 

44 

44 

44 

44 

44 

+ 

44  13+ 

2546  ©Alakazam  the  Great 

(85)  Cartoon  Feature  . . . 

AIP 

7-17-61 

+ 

44 

+ 

44 

6+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

20th- Fox 

4-17-61 

;h 

H; 

+ 

Hh 

+ 

6+4- 

2514 ©All  in  a Night's  Work 

(94)  Comedy  

3-27-61 

ft 

+ 

+ 

+ 

+ 

+ 

+ 8+ 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  .... 

. Atlantis 

3-13-61 

1+1- 

2524  Angel  Baby  (98)  Drama  

AA 

5-15-61 

44 

H; 

44 

+ 

H; 

+ 8+2- 

2489  Angry  Silence,  The  (95)  Dr. . . 

12-26-60 

44 

44 

44 

44 

44 

44 

44  14+ 

2496  Another  Sky  (83)  Melodr.... 

. Harrison 

1-23-61 

+ 

+ 

± 3+1- 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  .... 

. . . MGM 

4-24-61 

44 

+ 

H- 

+ 

44 

+ 

+ 9+1- 

2541  ©Atlas  (84)  Spec.  VistaScope.  . 

Filmgroup 

7-  3-61 

+ 

1+ 

— B — 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama  

20th-Fox 

7-17-61 

+ 

H- 

+ 

+ 

H; 

6+3- 

2517  Behind  the  Mask  (85)  Dr 

Showcorp 

4-24-61 

+ 

1+ 

2382  ©Ben-Hur  (212)  Camera  65 

Biblical  Drama  

. . .MGM 

11-30-59 

44 

tt 

44 

44 

44 

41 

++  14+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  

4-24-61 

;h 

+ 

2+1- 

2526  ©Beyond  All  Limits  (100)  Dr. 

5-15-61 

44 

2+ 

2531  Beware  of  Children  (80)  Com 

AIP 

6-  5-61 

+ 

+ 

+ 

H; 

4+1- 

2528  ©Big  Show,  The  (113)  © Dr.. 

20th-Fox 

5-22-61 

44 

+ 

H; 

+ 

44 

+ 

44  10+1- 

2520  ©Bimbo  the  Great  (87)  Circus 

Dr..  .WB 

5-  1-61 

+ 

^h 

-h 

+ 

— 

HH 

— 5+5— 

2504  Black  Sunday  (84)  Horror  Dr 

AIP 

2-20-61 

+ 

+ 

+ 

44 

44 

+ 

+ 9+ 

2516  Blast  of  Silence  (77)  Drama  . 

U-l 

4-17-61 

+ 

H; 

-H- 

+ 

H; 

7+3- 

2496  Blueprint  for  Rebbery  (88)  Cr. 

1-23-61 

+ 

44 

+ 

+ 

+ 

+ 

± 8+1- 

2543  Brainwashed  (102)  Dr 

AA 

7-10-61 

44 

44 

+ 

+ 

7+1- 

2534  ©By  Love  Possessed  (115)  Drama....  UA 

6-12-61 

+ 

Hr; 

H; 

44 

+ 

+ 

+ 8+2- 

2485  Caltiki,  The  Immortal  Monster 


(76)  Sc.-F’n  

AA 

12-  5-60 

± 

+ 

H; 

— 

— 

3+4- 

2512 ©Canadians,  The  (85)  © Dr... 

20th-Fox 

3-20-61 

H; 

H- 

— 

+ 

+ 

+ 

H- 

6+4— 

2494  Carry  On,  Constable  (86)  Com 

2495  ©Carthage  in  Flames  (111) 

. . Govn’r 

1-16-61 

+ 

+ 

+ 

3+ 

® Spectacle  Drama  

Col 

1-23-61 

-±_ 

H; 

+ 

Hh 

H- 

7+6- 

2488  ©Cimarron  (140)  © Dr 

. . . MGM 

12-19-60 

44 

44 

t+ 

44 

44 

+ 

44 

13+ 

2482  ©©CinderFella  (88)  Comedy 

. . . . Para 

11-28-60 

44 

H; 

+ 

44 

+ 

+ 

9+2- 

2497  Circle  of  Deception  (100)  Dr. 
2491  Code  of  Silence  (75) 

20th-Fox 

1-30-61 

+ 

-H- 

44 

+ 

+ 

7+1- 

Melodrama Sterling  World-SR 

1-  9-61 

+ 

1+ 

2544  ©Come  September  (112)  © Com...  U-l 

7-10-61 

44 

+ 

44 

44 

44 

9+ 

2487  Crazy  for  Love  (80)  Com 

Ellis 

12-19-60 

H; 

1+1- 

2494  ©Cry  for  Happy  (110)  © Com 

Col 

1-16-61 

+ 

+ 

+ 

44 

44 

+ 

9+1- 

2521  Cry  Freedom  (90)  Dr 

2521  ©Curse  of  the  Werewolf,  The 

5-  8-61 

H; 

+ 

+ 

3+1- 

(91)  Horror  Drama 

....U-l 

5-  S-61 

44 

44- 

44 

+ 

+ 

8+ 

In  the  summary  44  is  rated  2 pluses,  = os  2 minuses. 


m,  ° 

E I " 

P ,-e  * 

= 5 £ ~ -s 

o 

X 

"cr 

o ^ 

•=  fe 

P- 

>% 

Q 

E 

•a 

o 

o 

o S 

V)  E 

£ TO 

v Ol 

^ 1 
3;.- 

>. 

E 

E 

cc  £ o cr 

CD 

Z GC 

> 

iZ 

z cr. 

CL  5 

Z Q 

c7) 

2538  Follow  a Star  (102)  Comedy  ....Zenith 
2483  Four  Desoerate  Men  (105)  Melo...Cont'l 

2498  Foxhole  in  Cairo  (68)  Dr Para 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  20th-Fox 

2495  French  Mistress,  A (91)  Com.  ..F-A-W 
2507  Frontier  Uprising  (68)  W’n  UA 


6-19-61  ± 

— 

+ 

± 3+3- 

12-  5-60  -H- 

2+ 

1-30-61  + 

++ 

- 

+ 

Hh 

± 7+4— 

7-24-61  -H- 

+ 

++ 

+ 

7+1- 

1-23-61  ± 

+ 

+ 

+ 

+ 

5+1- 

3-  6-61  + 

+ 

± 

± 

+ 

H; 

6+3- 

2523  Gambler  Wore  a Gun,  The  (67) 

W'n . . UA 

5-15-61  ± 

H; 

-4- 

H- 

4+4- 

2531  Get  Outta  Town  (65)  My. . .Sterling  Wld 

6-  5-61  ± 

1+1- 

2533©Gidget  Goes  Hawaiian  (102) 

C/M  . .Col 

6-12-61  + 

— 

+ 

+ 

44 

44 

+ 

8+1- 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  

. . . .MGM 

1-23-61  + 

++ 

+ 

44 

H- 

+ 

H; 

9+2- 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  

20th -Fox 

1-  9-61  + 

— 

H; 

2+2- 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama 

WB 

2-  6-61  ± 

+ 

+ 

44 

+ 

+ 

9+1- 

2490  ©Goliath  and  the  Dragon  (90) 

© 

Costume  Spectacle  

AIP 

12-26-60  + 

+ 

- 

+ 

H; 

— 

Hh 

5+4- 

2544  Goodbye  Again  (120)  Dr 

UA 

7-10-61  + 

+ 

44 

44 

+ 

H; 

44 

10+1- 

3498  ©Gorgo  (78)  © Adv.  Dr.  . . 

MGM 

1-30-61  -H- 

H; 

+ 

+ 

+ 

44 

H; 

9+2- 

2486  ©Grass  Is  Greener,  The 

(105)  ® Comedy  

U-l 

12-12-60  + 

4+ 

+ 

44 

— 

+ 

44 

9+1- 

2481  Great  Impostor,  The  (112)  Dr U-l 

11-28-60  + 

4+ 

+ 

44 

44 

44 

+ 

12+ 

2540  Green  Helmet.  The  (88)  Ac... 

MGM 

6-26-61  + 

— 

+ 

+ 

4+2— 

2542  ©Girl  ini  Room  13,  The  (79) 

Astor 

7-  3-61  + 

1+ 

2529  Gun  Fight  (68)  Western  .... 

UA 

5-29-61  ± 

Hh 

+ 

+ 

— 

4+3- 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure 

Col 

6-12-61  -H- 

44 

44 

44 

44 

44 

44 

14+ 

— H — 

2515  Hand,  The  (61)  Melodrama 

AIP 

4-17-61  + 

1+ 

2488  Hand  in  Hand  (75)  Dr 

Col 

12-19-60  + 

44 

44 

44 

44 

44 

44 

13+ 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  

AA 

12-19-60  + 

H; 

+ 

H; 

+ 

H; 

6+3- 

2478  Heroes  Die  Young  (76)  Melodrama  AA 

11-14-60  + 

± 

H- 

± 

4+3- 

2486  High  School  Caesar  (72)  Melo. 

Filmgroup  12-12-60  + 

1+ 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

. . . . Cont’l 

3-27-61  + 

+ 

+ 

+ 

4+ 

2535  Hitler’s  Executioners  (78) 

Documentary  

6-12-61  ± 

44 

3+1- 

2499  Home  Is  the  Hero  (83)  Dr.  . . . 

. Showcorp 

2-  6-61  -H- 

+ 

+ 

+ 

5+ 

2539  Homicidal  (87)  Mys 

Col 

6-26-61  + 

44 

+ 

+ 

44 

+ 

+ 

9+ 

2546  ©Honeymoon  Machine  (88) 

© Comedy 

MGM 

7-17-61  -H- 

+ 

+ 

44 

44 

44 

10+ 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2-27-61  -H- 

44 

+ 

44 

44 

+ 

10+ 

2530 ©House  of  Fright  (80)  C Ho.. 

AIP 

5-29-61  + 

H+ 

+ 

5+3— 

2467  It  Happened  in  Broad  Daylight 


(97)  Dr.  (Eng.-dubbed)  .. 

. .Cont’l 

10-10-60  + +■ 

44 

+ + 7+ 

2503  It  Takes  a Thief  (94)  Melo.. 

.Valiant 

2-20-61  + 

1+ 

— D — 


2528  ©David  and  Goliath  (93) 


© Biblical  Spectacle  

. .AA 

4-22-61 

+ 

+ 

44 

+ 

Hk 

7+2- 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation  20th-Fox 

3-20-61 

44 

+ 

+ 

44 

H; 

44 

+ 

10+1- 

2535  ©Deadly  Companions,  The  (90) 

Panav'n,  Western Pathe-America 

6-12-61 

44 

+ 

44 

+ 

6+ 

2514  ©Dead  One,  The  (70)  Horror  .... 

. .SR 

4-  3-61 

1+1- 

2503  Devil’s  Commandment  (71)  © Ho.  . . 

RCIP 

2-20-61 

H; 

1+1- 

2508  ©Don  Quixote  (110)  Classic  Dr... 

MGM 

3-  6-61 

44 

44 

44 

— 

44 

44 

10+1- 

2499  Dondi  (100)  Comedy  

. AA 

2-  6-61 

H; 

+ 

3+2- 

2527  ©Dr.  Blood's  Coffin  (92)  Ho 

. UA 

5-22-61 

— 

H; 

— 

+ 

Hh 

3+4— 

— E— 

2482  ©Esther  and  the  King  (109) 


© Adventure  Drama  

20th-Fox 

11-28-60 

+ 

+ 

-h 

±1 

44 

8+4- 

2490  ©Exodus  (212)  Super-Panavisior 

i 70 

Drama  

UA 

12-26-60 

44 

44 

44 

44 

44 

44 

44 

14+ 

2520  Fabulous  World  of  Jules  Verne, 

The 

(82)  Novelty  Adv 

WB 

5-  1-61 

44 

+ 

+ 

+ 

+ 

44 

44 

10+ 

2479  Facts  of  Life,  The  (103)  Com-Dr 

UA 

11-21-60 

+ 

44 

44 

44 

44 

+ 

44 

12+ 

2542  ©Fanny  (133)  Com.  Dr 

2526  ©Ferry  to  Hong  Kong  (103) 

20th-Fox 

7-  3-61 

44 

44 

44 

44 

44 

44 

44 

14+ 

© Adventure  Drama  

20th-Fox 

5-15-61 

+ 

— 

+ 

— 

+ 

3+2- 

2496  Fever  in  the  Blood,  A (117)  Dr 
2516  ©Fiercest  Heart,  The  (91)  © 

WB 

1-23-61 

44 

+ 

+ 

44 

+ 

+ 

+ 

9+ 

Outdoor  Drama  

20th-Fox 

4-  3-61 

+ 

;h 

+ 

^h 

+ 

6+3- 

2531  Five  Golden  Hours  (90)  Comedy 

....Col 

6-  5-61 

+ 

— 

+ 

Hh 

^h 

5+4- 

2507  Five  Guns  to  Tombstone  (71)  W’n  . . UA 

3-  6-61 

;h 

-h 

+ 

6+5- 

2489  ©Flaming  Star  (101)  © 

Outdoor  Drama  

20th-Fox 

12-26-60 

+ 

44 

+ 

44 

44 

+ 

+ 

10+ 

2481  Jazz  Boat  (96)  © Dr/Music  . 
2479  ©Journey  to  the  Lost  City 

Col 

11-28-60  + 

— 

— 

+ 

4+2- 

(90)  © Adv.  Drama  

...  AIP 

11-21-60  + 

— 

+ 

Hh 

6+5- 

— K — 

2471  Kill  Me  Tomorrow  (SO)  Melodr.. 
2540  King  of  the  Roaring  20's 

10-24-60  + 

1+ 

(106)  Cr.  Drama  

AA 

6-26-61  + 

Hh 

44 

+ 

+ 

6+1- 

2536  ©King  in  Shadow  (78) 

Historical  Dr 

. Exdusve 

6-12-61  + 

1+ 

2507  ©Konga  (90)  Horror  Drama  . . 

. . . .AIP 

3-  6-61  44 

+ 

+ 

44 

7+1- 

2533  ©Ladies  Man,  The  (106)  Com. 

. . . . Para 

6-12-61  44 

-4- 

+ 

+ 

44 

+ 

■±2 

9+2- 

2532 ©Last  Sunset,  The  (112)  W’n.. 
2529  Last  Time  1 Saw  Archie,  The 

U-l 

6-  5-61  44 

Hh 

^h 

44 

+ 

+ 

+ 

9+2- 

(98)  Comedy  

UA 

5-29-61  + 

+ 

44 

+ 

+ 

7+1- 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  

. Kingsley 

2-27-61  44 

44 

44 

44 

44 

+ 

11+ 

2493  ©Little  Angel  (90)  Com-Dr... 

1-16-61  ± 

H; 

+ 

;h 

4+3- 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 

20th-Fox 

6-19-61  ± 

2+2- 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup 

10-  3-60  + 

+ 

2+ 

2502  Long  Rope.  The  (61)  © W'n.. 

20th-Fox 

2-13-61  + 

44 

+ 

+ 

7+1- 

2513  Look  in  Any  Window  (87)  Dr.. 
2534  ©Love  in  a Goldfish  Bowl  (87) 

AA 

3-27-61  + 

— 

— 

-4- 

-4- 

-h 

— 

4+6- 

Comedy/Songs  

. . .MGM 

6-12-61  + 

+ 

- 

^h 

+ 

6+4- 

— M— 

2524  Mad  Dog  Coll  (86)  Ac  Dr 

Col 

5-15-61  + 

+ 

+ 

+ 

7+3- 

2489  Magdalena  (76)  Melodrama  ... 

SR 

12-26-60  =t 

1+1- 

BOXOFFICE  BookinGuide  ::  Aug.  7,  1961 


5 


REVIEW  DIGEST 


AND  ALPHABETICAL  INDEX 


In  the  summory  tf  is  rated  2 pluses,  — 

2 _ „ = 'S  I » - f.  I 


as  2 minuses. 


It 


+t  Very  Good;  + Good;  — Fair;  ~ Poor;  — Very  Poor. 


E 

E 

a 

t/> 


2492  Make  Mine  Mink  (101)  Com.. 

1-  9-61 

44 

44 

+ 

+ 

+ 

44 

94- 

2541  Man  in  the  Moon  (98)  Com. . .Trans-Lux 

7-  3-61 

+ 

+ 

+ 

+ 

+ 

44 

74- 

2501  Mania  (85)  Ho.  Dr 

2-13-61 

+ 

+ 

24- 

2512  Mailbag  Robbery  (70)  Ac.... 

3-20-61 

+ 

1-4- 

2503  Mark  of  the  Devil  (73)  Melo... 

. . . .RCIP 

2-20-61 

2+2 

14-1- 

2484  ©Marriage-Go-Round,  The 

(99)  © Comedy  

.20th- Fox 

12-  5-60 

+ 

+ 

± 

44 

44 

+ 

44 

10+1— 

2546  Mary  Had  a Little  (S3)  Comedy UA 

7-17-61 

H- 

-h 

— 

— 

2+4- 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama 

AlP 

5-15-61 

44 

44 

2+2 

44 

44 

9+1- 

2532  Matter  of  Morals,  A (90) 

Drama  

DA 

6-  5-61 

+ 

+ 

+ 

+ 

+ 

4- 

2+2 

7+1- 

2518  Mein  Kampf  (121)  Documentary 

’ Col 

4-24-61 

+ 

44 

+ 

+ 

44 

44 

9+ 

2469  ©Midnight  Lace  (108)  Dr.  . 

U-l 

10-17-60 

44 

+ 

+ 

44 

44 

44 

44 

12+ 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  

Falcon-SR 

2-20-61 

Hh 

1+1- 

2502  ©Millionairess.  The  (90)  © 

G.  B.  Shaw  Comedy  

. 20th -Fox 

2-13-61 

+ 

44 

+ 

44 

+ 

4- 

9+1- 

2523  ©Minotaur,  The  (92)  © Ady. 

UA 

5-15-61 

+ 

-4- 

+ 

— 

4+3- 

2500  Misfits,  The  (124)  Drama  ... 

UA 

2-  6-61 

+ 

44 

44 

44 

44 

4- 

44 

13+ 

2537  ©Misty  (92)  © Youth  Classic 

20th-Fox 

6-19-61 

44 

+ 

+ 

44 

44 

44 

10+ 

2535  Morgan  the  Pirate  (97)  © Adv.  MGM 

6-12-61 

+ 

+ 

+ 

+ 

H- 

2+2 

2+2 

7+3- 

2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  

Schoenfeld 

2-  6-61 

44 

2+ 

2538  Most  Dangerous  Man  Alive  (82) 

SF.  .Col 

6-19-61 

+ 

— 

— 

2+2 

— 

— 

2+5- 

— N — 

2543  Naked  Edge.  The  (102)  Susp. 

Dr.  UA 

7-10-61 

44 

2+2 

+ 

44 

+ 

44 

44 

11+1- 

2545  Naked  Road,  The  (74)  Melo.  . . 

Zison  Ent 

7-17-61 

— 

1— 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv 

. . .UPRO 

5-  1-61 

-4- 

1+1- 

2470  Never  on  Sunday  (97)  Com-Dr. 

lopert-UA 

10-17-60 

+4 

44 

+ 

44 

+ 

4- 

4- 

10+ 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  

BV 

6-12-61 

+ 

+ 

+ 

+ 

44 

44 

8+ 

— 0 — 

2514  ©One-Eyed  Jacks  (141)  ® 1 

Dr.. . Para 

3-27-61 

+4 

44 

44 

44 

44 

4- 

44 

13+ 

2497©©0ne  Hundred  and  One  Dalmatians 

(80)  Animated  Feature  . . . 

BV 

1-30-61 

+ 

44 

+ 

44 

44 

44 

44 

12+ 

2527  ©On  the  Double  (92) 

Panavision  Comedy  

....  Para 

5-22-61 

44 

2+2 

+ 

44 

44 

44 

44 

12+1- 

2510  Operation  Bottleneck  (78)  Ac. . 

UA 

3-13-61 

+ 

-4- 

± 

+ 

— 

4+3- 

2509  Operation  Eichmann  (92)  Drama....  AA 

3-13-61 

44 

+ 

— 

44 

±2 

4- 

4- 

8+2- 

2523  ©Parent  Trap,  The  (124)  Comedy....  BV 

5-15-61 

44 

44 

+ 

44 

44 

44 

44 

13+ 

2510  ©Parrish  (137)  Drama  

WB 

3-13-61 

44 

44 

2+2 

+ 

44 

4- 

44 

11+1- 

2509  Passport  to  China  (75)  Ac.... 

Col 

3-13-61 

+ 

H; 

+ 

Hh 

5+3- 

2492  ©Pepe  (157)  © Comedy/Music 

Col 

1-  9-61 

44 

+ 

44 

44 

44 

± 

44 

12+1- 

2520  ©Pharaoh’s  Woman,  The  (88) 

© Costume  Drama 

U-l 

5-  1-61 

2+ 

2+ 

Hh 

+ 

— 

4+4- 

2519  ^©Pleasure  of  His  Company, 

The 

(114)  Comedy  

5-  1-61 

44 

+ 

+ 

44 

44 

44 

4- 

11+ 

2477  Plunderers,  The  (94)  Adv.  Dr.. 

AA 

11-14-60 

+ 

44 

+ 

+ 

+ 

4- 

2+2 

8+1- 

2501  Police  Dog  Story  (61)  

UA 

2-13-61 

+ 

2+ 

2+2 

— 

2+2 

6+6- 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  

WB 

4-  3-61 

44 

44 

+ 

44 

+ 

2+2 

+ 

10+1- 

2522  Portrait  of  a Sinner  (96)  Dr. . . 

AlP 

5-  8-61 

44 

+ 

3+ 

2511  ©Posse  From  Hell  (89)  Wn 

....U-l 

3-20-61 

± 

+ 

+ 

+ 

44 

Hh 

7+2- 

2530  ©Primitive  Paradise  (66) 

Documentary  

. Excelsior 

5-29-61 

44 

+ 

44 

44 

7+ 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  

. Atlantis 

3-  6-61 

2+ 

1+1- 

2516  Question  7 (110)  Dr DeRochemont 

4-  3-61 

44 

44 

5+1- 

2516  Raisin  in  the  Sun,  A (125)  Dr Col 

4-  3-61 

44 

44 

44 

44 

44 

44 

12+ 

2522  ©Return  to  Peyton  Place 

(122)  Drama  

. 20th-Fox 

5-  8-61 

44 

+ 

+ 

44 

44 

— 

4- 

9+1- 

2529  ©Revolt  of  the  Slaves  (99) 

© Action  Spectacle  

UA 

5-29-61 

+ 

Hh 

+ 

2+2 

4+1- 

2526  Right  Approach,  The  (92) 

© Drama/ Music  

. 20th-Fox 

5-15-61 

+ 

— 

H; 

+ 

— 

2+2 

2+2 

5+5- 

2519  ©Ring  of  Fire  (119)  © 

Outdoor  Action  

. . . .MGM 

5-  1-61 

+ 

44 

+ 

44 

+ 

2+2 

8+1- 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

3-20-61 

2+2 

1+1- 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 

5-15-61 

44 

+ 

+ 

44 

44 

+ 

44 

U+ 

2485  ©Royal  Ballet  (131)  Ballet. 

. . . Lopert 

12-12-60 

44 

44 

4+ 

— S — 

2506  Sanctuary  (90)  © Drama 

. 20th-Fox 

2-27-61 

+ 

+ 

+ 

44 

+ 

4- 

4- 

8+ 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  

. . . Cont’l 

4-17-61 

+ 

44 

44 

44 

44 

9+ 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr 

9-26-60 

44 

44 

+ 

44 

44 

4- 

2+2 

11+1- 

2476  ©Secret  of  the  Purple  Reef  (SO)  © 

Action  Drama  

.20th-Fox 

11-  7-60 

H; 

■+2 

+ 

4- 

Hh 

5+3- 

25U  Secret  Partner,  The  (91)  My.. 

. . .MGM 

3-20-61 

+ 

+ 

Hh 

44 

± 

44 

8+2- 

2513  Secret  Ways,  The  (112)  Dr.  . 

U-l 

3-27-61 

+ 

+ 

— 

+ 

4- 

4- 

4- 

6+1- 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure 

AA 

5-  8-61 

44 

44 

44 

6+ 

2474  Sex  Kittens  Go  to  Col  lea e 


(93)  Comedy  

AA 

10-31-60  + 

- 

2+2 

— 

2+3- 

2516  Shadows  (87)  Drama  Lion  Int’l 

4-17-61  + 

+ 

44 

+ 

+ 

+ 

44 

9+ 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  

U-l 

5-  8-61  + 

± 

+ 

+ 

2+2 

5+2- 

2475  Shakedown,  The  (91)  Action  . 

U-l 

11-  7-60  + 

+ 

+ 

— 

3+1- 

2479  Sinners  of  Paris  (81)  Melodr. 

Ellis 

11-21-60  + 

1+ 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  

WB 

2-27-61  44 

+ 

+ 

44 

2+2 

44 

+ 

10+1- 

2504  Sins  of  Youth  (82)  Dr 

2-20-61  ± 

— 

1+2- 

2539  Silent  Call,  The  (63)  C Dr. 

20th-Fox 

6-26-61  ± 

+ 

+ 

+ 

4+1- 

2528  Snake  Woman,  The  (68)  Horror 

. . . .UA 

5-22-61  ± 

± 

— 

2+2 

— 

5+7- 

2502  Sniper's  Ridge  (61)  © Dr 

20th-Fox 

2-13-61  - 

+ 

+ 

5+4- 

2530  ©Snow  White  and  the  Three 

Stooges  (93)  © Fant’y.  . . . 

20th -Fox 

5-29-61 

2+2 

— 

4+ 

+ 

+ 

+ 

8+2- 

2485  Spring  Affair  (69)  Comedy  . . . 

SR 

12-12-60  ± 

+ 

T 

4+2- 

2480  Squad  Car  (60)  Melodrama 

. 20th-Fox 

11-21-60  ± 

— 

— 

1+4- 

2525 ©Steel  Claw,  The  (96)  Ac.... 

WB 

5-15-61  ± 

+ 

— 

+ 

2+2 

2+2 

5+4- 

2536  Stop  Me  Before  1 Kill!  (93) 

Suspense  Dr 

6-12-61  + 

+ 

+ 

2+2 

+ 

+ 

6+1- 

2476  ^©Sundowners,  The  (133)  Dr.. 

WB 

11-  7-60  44 

-H- 

44 

44 

44 

44 

44  14+ 

2477  S„)©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision  . 

BV 

11-14-60  44 

+ 

2+2 

44 

44 

44 

44  12+1- 

2488  ©Sword  and  the  Dragon  (S3) 

Folklore  Spectacle  

12-19-60  + 

+ 

2+ 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  

Col 

1-16-61  + 

2+2 

+ 

+ 

2+2 

44 

2+2 

8+3- 

2539  ©Tammy  Tell  Me  True  (97)  Com.  Dr.  U-l 

6-26-61  + 

2+2 

+ 

44 

+ 

44 

S+l- 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama 

President 

4-17-61  + 

2+2 

2+2 

+ 

4+2- 

2514  Terror  of  the  Tongs,  The  (80)  Ac Col 

3-27-61  + 

2+2 

+ 

+ 

2+2 

5+2- 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  

. . .MGM 

7-10-61  + 

+ 

± 

+ 

2+2 

5+2- 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

6-12-61  ± 

— 

2+2 

2+3- 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy 

Col 

12-12-60  + 

+ 

44 

44 

44 

+ 

44  n+ 

2542  Time  Bomb  (92)  Suspense  Dr. 

AA 

7-  3-61  + 

2+1- 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  

1-30-61  + 

2+z 

+ 

+ 

4+1- 

2481  Tormented  (75)  Horror  Drama 

AA 

11-28-60  + 

+ 

+ 

3+ 

2480  Touch  of  Flesh,  The  (76) 

Drama  Amity 

Films-SR 

11-21-60  ± 

1+1- 

2510  4£©Trapp  Family,  The  (106) 

Comedy-Drama  

20th-Fox 

3-13-61  + 

+ 

2+2 

+ 

2+2 

+ 

2+2 

7+3- 

2541  Trouble  in  the  Sky  (76),  Action- 

Dr..  .U-l 

7-  3-61  ± 

1+1- 

2493  ©Tunes  of  Glory  (106)  Dr... 

1-16-61  44 

-H- 

4+ 

44 

44 

+ 

44  13+ 

2544  20,000  Eyes  (61)  © Dr 

20th -Fox 

7-10-61  + 

2+2 

+ 

+ 

2+2 

5+2- 

2525  ©Two  Loves  (100)  © Drama  . 

.. .MGM 

5-15-61  44 

44 

+ 

44 

+ 

44 

+ H+ 

2538  ©Two  Rode  Together  (109)  Dr Col 

6-19-61  -H- 

+ 

2+2 

44 

2+2 

44 

+ 10+2- 

2501  Two-Way  Stretch  (87)  Com 

Showcorp 

2-13-61  + 

44 

44 

44 

+ 

+ 

9+ 

— u — 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2-27-61  + 

± 

+ 

+ 

+ 

2+2 

2+2 

7+3- 

2492  Unfaithfuls,  The  (89)  Melodrama AA 

1-  9-61  + 

— 

2+2 

2+2- 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  

20th- Fox 

7-17-61  44 

44 

+ 

+ 

+ 

7+ 

V —v— 

2472  Village  of  the  Damned  (78) 

Horror  Drama  

. . MGM 

10-24-60  + 

44 

+ 

+ 

44 

44 

+ 10+ 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 

20th-Fox 

6-26-61  + 

+ 

+ 

44 

+ 

2+2 

+ 

8+1- 

— W— 

2483  ©Wackiest  Ship  in  the  Army,  The 

(99)  © Comedy  

Col 

12-  5-60  + 

2+2 

44 

44 

+ 

44 

44  n+l- 

2527  ©Warrior  Empress,  The  (89) 

© Action-Adventure  

5-22-61  ± 

2+2 

2+2 

+ 

+ 

2+2 

2+2 

7+5- 

2515  Watch  Your  Stern  (88)  Com. . . 

4-  3-61  + 

-H- 

44 

6+1- 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 

12-  5-60  44 

4+ 

44 

44 

44 

+ 

44  13+ 

2532  When  the  Clock  Strikes  (72) 

Mystery  

UA 

6-  5-61  ± 

— 

2+: 

+ 

2+2 

— 

4+5- 

2500  ©White  Warrior  (86)  © 

Adv.  Dr.  (Eng.  dubbed)  .... 

WB 

2-  6-61  + 

44 

— 

+ 

— 

2+2 

2+2 

7+4- 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  

20th -Fox 

6-19-61  + 

— 

+ 

— 

— 

+ 

7+4- 

2475  Wild  Rapture  (68) 

Documentary  Exclusive-SR  11-  7*60  1+ 


2508  ©Wings  of  Chance  (76)  © 


Outdoor  Drama  

3-  6-61  ± 

- 

+ 

+ 

3+2- 

2487  ©Wizard  of  Baghdad  (92)  © 

Costume  Comedy  

. . . ,20th-Fox 

12-19-60  + 

2+2 

2+2 

+ 

+ 

+ 

+ 7+2- 

2480  ©World  of  Suzie  Wong.  The 

(129) 

Drama  

11-28-60  + 

44 

44 

44 

+ 

+ 

44  12+ 

— XYZ— 

2518  Young  Love  (80)  Drama.. 

. . . . Exclusive 

4-24-61  + 

1+ 

2497  Young  One.  The  (96)  Dr. . 

1-30-61  + 

+ 

2+2 

44 

2+2 

■+2 

44  9+3- 

2517  Young  Savages,  The  (103) 

Dr UA 

4-24-61  44 

44 

+ 

44 

44 

+ 

+ H+ 

6 


BOXOFFICE  BookinGuide  ::  Aug.  7,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © Is  for  CinemaScope; 
® Vistavision;  © Superscope;  ® Naturama;  (fi)  Rcgalscope;  ® Technirama.  Symbol  denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


,ng 
nt  y 


ALLIED  ARTISTS  1 U 

AMERICAN  INT  L I U 

COLUMBIA  1 U 

M-G-M  1 U 

©Herod  the  Great  (95) . Ad.  .6016 
Edmund  Purdom,  Sylvia  Lopez 

©The  3 Worlds  of  Gulliver 

(100)  SuperDynamation . . Ad . . 517 
Kerwin  Mathews,  Jo  Morrow 

Please  Turn  Over  (86) . . . .C.  .518 
Ted  Ray,  Jean  Kent 

Jazz  Boat  (95)  © CO/M.. 519 

Anthony  Newley,  Anne  Aubrey 

©Where  the  Boys  Are 

(99)  © C . .110 

Dolores  Hart,  George  Hamilton, 
Yvette  Mlmleux.  Connie  Frauds 

Look  in  Any  Window  (87)  D.  .6101 

Ruth  Roman,  Alex  Nlcol,  Paul 
Anka 

©The  Wackiest  Ship  in  the 

Army  (99)  © C..521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(80)  Ad.. 522 

Richard  Greene,  Peter  Cushing 

©So  Naked  in  the  World 

(103)  © 0 111 

Gina  Lollobriglda,  Ernest  Borgnlne, 
Anthony  Franclosa,  Luana  Patten 

Portrait  of  a Sinner 

(96)  D . .507 

Nadja  Tiller,  Tony  Britton, 
William  Bendix 

Black  Sunday  (84)  ....Ho..  602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  0 . . 523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) ...  .Ac.  .527 
Richard  Basehart,  Lisa  Qastoni 

©Carthage  in  Flames  (93) 

® Ad.. 528 

Anne  Heywood,  Jose  8uarei 

Village  of  the  Damned  (77)  Ho.  .109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

Bill  Travers.  Vincent  Winter 

Dondi  (100)  C..6102 

David  Janssen,  Patti  Page, 

David  Kory 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer.  Rita  Lee, 

Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.  .601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90  © Ho.  .603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD  . 529 
G.  Ford,  Miiko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr. . . 525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © . . . . D . . 108 
Glenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  . D..115 
Stewart  Granger,  Haya  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80)  .. C.  . 606 
Leslie  Phillips,  Geraldine  McBwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (125) . . D . .533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac.  530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (98)  D..6105 

Joan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (65)  C..605 

Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr.,534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . 0 . . 539 
Ernie  Kovacs,  Cyd  Charisse 
Stop  Me  Before  1 Kill 

(105)  © D..535 

Claude  Dauphlne,  Diane  Cilento 

Mein  Kampf  (121) Doc.  .538 

©Warrior  Empress  (89) 

© Ad.. 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad.  113 

Joyce  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20’s 

(106)  Cr.  6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D .6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF.  .607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (S7)  Ho.. 540 

Glenn  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac.  541 

Ron  Randall,  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac..  119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
BUI  Travers,  Ed  Begley, 

Naney  Walters 

Armored  Command  (99)  . Ac . .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (85)  An.  .608 

Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © C .601 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trlckett 
©The  Guns  of  Navarone 

(157)  © 0 .603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(108)  OD..602 

James  Stewart,  Richard  Widmark, 
Shirley  Jones,  Linda  Cristal 

©Morgan  the  Pirate 

(97)  © Ad  . 120 

Steve  Reeves.  Valerie  Lagrange 

©The  Honeymoon  Machine 

(88)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlan,  Jim  Hutton 

©Magic  Boy  (83)  An.. 107 

Feature-length  eartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.. 609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D 124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 

Steve  Reeves.  Georgia  Moll 

Twenty  Plus  Two  (100)  . . My.  . 6110 

David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Morehead 

©Loss  of  Innocence  (99)  . .0.. 

(was  “Greengage  Summer’’) 
Kenneth  More,  Danielle  Darrieux 
Susannah  York 

Scream  of  Fear  (..)  D..605 

Susan  Strasberg,  Ronald  Lewis 
Queen  of  the  Pirates 

( . . ) © Sp . . 604 

Giana  Marie  Canale,  M.  Serato 

Belle  Summers  (..)  D.. 

Polly  Bergen 

©A  Thunder-  of  Drums 

(.  .)  © 00 

Richard  Boone,  George  Hamilton. 
Luana  Patten 

PARAMOUNT 


12©CinderFella  (91)  . . 

Jerry  Lewis.  Ed  Wynn, 
Anna  Marla  Alberghetti 


C.  6007 


03 

m 

30 


Blueprint  for  Robbery  (87)  Ac.  .6009 

Jay  Barney,  J.  Pat  O’Malley 


Foxhole  in  Cairo  (68)  . ...D..6013 
James  Robertson  Justice,  Nlall 
MacGinnis,  Adrian  Hoven 


> 

Z 

c 

> 


30 

-< 


©World  of  Suzie  Wong 

(126)  D . .6008 

William  Holden,  Nancy  Kwan, 
Sylvia  Syms 


03 

30 


©The  Savage  Innocents 

(89)  © D . .6004 

Anthony  Quinn,  Yoko  Tanl, 

Anna  May  Wong 


> 

30 

-< 


©All  in  a Night’s  Work 

(94)  C..6010 

Shirley  MacLalne,  Dean  Martin, 


Cliff  Robertson 


©One-Eyed  Jacks  (141)  0D..6014 
Marlon  Brando,  Karl  Malden, 

Katy  Jurado,  Pina  Pelllcer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M.. 6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 

0©The  Pleasure  of  His 

Company  (115)  CD  .6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . C.  .6015 

Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C..6016 

Danny  Kaye,  Dana  Wyntcr 


> 

d 

O 


©Blood  and  Roses  (74).  D . 6101 

Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelli 

Restless  (..)  D..6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


on 


H 


m 

73 


BOXOFFICE  BookinGuide  ::  Aug.  7,  1961 


7 


MARCH  | APRIL  I MAY  I JUNE  JULY 


FEATURE  CHART 


K.1?  IZniS^SSTSt  SZZ.'HS'V.!*’  .A.)  Action 

with  Music;  (Doc)  Documentary;  (D)  Drama*  (F)  Fantasv*  (FC)  f are*  rnJl  a . /u  Pr®ma»  Drama 

Histoticol  Ptomo;  <M)  M-l^’  A j,  ^.t^1 


20TH-FOX 


|©Wizard  of  Baghdad  (92) 

© Ad. .054 

Dick  Shawn,  Diane  Baker,  Barry 

Coe 

©Flaming  Star  (92)  ©.  . W.  .056 
Elvis  Presley,  Barbara  Eden 
©Esther  and  the  King  (109) 

© D.  .057 

Joan  Collins.  Richard  Egan 
©Legions  of  the  Nile 

(94)  © Ad.. 037 

Linda  Cristal,  Ettore  Manni 


©Marriage-Go-Round  (99)  © C..101 
Susan  Hayward,  James  Mason, 

Julie  Newmar 

©Little  Shepherd  of  Kingdom 

Come  (108)  © D..102 

Jimmie  Rodgers,  Luana  Patten 

©Can-Can  (131)  © M .103 

Frank  Sinatra,  Shirley  MacLalne, 
Louis  Jourdan,  Juliet  Prowse 
The  Long  Rope  (61)  . ...W..113 
Hugh  Marlowe,  Alan  Hale 


©The  Millionairess  (90)  © C..1Q4 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  .111 
Bradford  Dillman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C.  .125 

Michael  Craig.  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..105 

Robert  Ryan.  John  Dehner 


Sanctuary  (90)  © D.  .115 

L.  Remick,  Y.  Montand,  B.  Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

Q©The  Trapp  Family  (106)  D.  .117 
Ruth  Leuwerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac.  .116 

Jack  Ging.  Stanley  Clements 


©All  Hands  on  Deck 

(93)  © M . .112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad  . . 110 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 0D..120 

Stuart  Whitman,  Juliet  Prowse 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer.  Gary  Crosby 

©The  Big  Show  (113)  © Ad.. 123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 


Battle  at  Bloody  Beach 

(80)  © Ac  . 128 

A.  Murphy,  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M..  129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C.  .130 

Carol  Heiss,  Stooges 

©Misty  (92)  © 0D..131 

David  Ladd.  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad..  133 

Walter  Pidgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 

The  Silent  Call  (63) D 119 

Roger  Mobley,  David  McLean, 

Gail  Russell 


CD 

2 

LU 

K 

Q- 

LU 

UO 


©Francis  of  Assisi  (105)  © D 

132 

Bradford  Dillman,  Dolores  Hart, 

Stuart  Whitman 

©Marines.  Let’s  Go  (104)  © C. 

137 

David  Hedison,  Tom 
Linda  Hutchins 

Tryon, 

The  Hustler  ( . ) © . 

D 

.136 

Paul  Newman,  Piper 

Laurie, 

Jackie  Gleason,  Geo.  ( 

'.  Scott 

The  Innocents  (.  .)  © 

D 

.138 

Deborah  Kerr,  Michael  Redgrave, 

Megs  Jenkins 

UNITED  ARTISTS  g li 

Police  Dog  Story  (61)  . . Doc.  .6029 
James  Brown,  Merry  Anders 

The  Facts  of  Life  (104) .. C.  . 6104 
Bob  Hope.  Lucille  Ball 


Five  Guns  to  Tombstone 

(71)  W..6102 

James  Brown.  Della  Sharman 


The  Misfits  (124)  D..6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Gift 

Operation  Bottleneck  (78)....  6106 
Ron  Foster,  Milko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 

Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad  . 6115 
Bob  Mathias,  Rosanna  Schiafflno 

A Matter  of  Morals  (90) . . D . .6108 

Maj-Britt  Nilsson,  Patrick 
O’Neal,  Eva  Dahlback 


The  Young  Savages  (103) . . D . .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  .6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  ...  Ho.. 6112 
John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho  . 6111 

Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad.  6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner.  Efrem  Zimbalist  jr. , 

The  Last  Time  I Saw  Archie 

(98)  C .6118 

Robert  Mitchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My.. 6120 

Gary  Cooper,  Deborah  Kerr 

Goodbye  Again  (120)  D.  .6125 

Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac  . 6121 
Gregg  Palmer,  June  Kenney 


You  Have  to  Run  Fast- 

(73)  Ac.  6122 

C:aig  Hill,  Elaine  Edwards 

Three  on  a Spree  (..)  . C.  6123 
Jack  Watllng,  Carole  Lesley 


UNIVERSAL-INT  L 


The  Private  Lives  of  Adam  and 
Eve  (87)  partly  in 

color  CD..  6102 

Mickey  Rooney.  Mamie  Van  Doren 


©The  Grass  Is  Greener 

(105)  ® C..6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mitchum.  Jean  Simmons 


The  Great  Impostor  (112)  CD.. 6104 

Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  Cr.  .6105 

Hazel  Court,  Terence  Morgan 


©Wings  of  Chance  (76) . OD  . . 6111 
James  Brown,  Frances  Rafferty 


©Tomboy  and  the  Champ 

(92)  OD  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (111)  ..D..6109 
Richard  Widmark,  Sonia  Zlemann 


©Posse  From  Hell  (89) . W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad  . 6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 
Rex  (dog  star),  Billy  Hughes, 
WlUlam  Foster 


©Romanoff  and  Juliet 

(112)  C.  6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.  6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Slielky,  Andre  Morell 
©The  Last  Sunset  (115)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76) . . Ac . .6118 
Michael  Craig,  Elizabeth  Seal 

©Tammy  Tell  Me  True 

(97)  CD.  6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  . D .6120 

Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © C.  .6121 

Rock  Hudson,  Gina  Lollobrigida, 
Sandra  Dee,  Bobby  Darin 


WARNER  BROS,  £ U 

U©The  Sundowners  (133)  D..007 
Robert  Mitchum,  Deborah  Kerr, 
Peter  Ustinov.  Glynis  Johns 


A Fever  in  the  Blood 

(117)  D..008 

Efrem  Zimbalist  jr.,  Angle  Dickinson 


Gold  of  the  Seven  Saints 

(88)  OD  . .009 

Clint  Walker,  Leticia  Roman 
(Filmed  in  sepia) 


©The  White  Warrior  (86)  Ad  . 010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D . .003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(103)  Ac  ..Oil 

Vic  Morrow,  Ray  Dantom 


©The  Steel  Claw  (96)  ..Ac  . 012 
George  Montgomery,  Charlto  Luna 


The  Fabulous  World  of 
Jules  Verne  (82)  Ad  . .013 

Emast  Revere.  Louis  Locke 

©Bimbo  the  Great  (87)  . . Ad . . 014 
Charles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D.  .015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  ChevaUer, 
Charles  Boyer,  Horst  Buchholz 


©World  by  Night 

(103)  © Doc..  151 

A tour  of  world-famed  night  spots 


COMING 

ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  d . . 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  © D. . 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  sf 

Bodil  Miller 

©Journey  to  the  7th  Planet  . SF.. 

John  Agar,  Greta  Thyssen 

©Black  Mutiny  © Ad.. 

Don  Megovvan,  Silvana  Pampanini 

Lost  Batallion  Ac.. 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©The  Devil  at  4 O’clock  ©.  .D.. 
Spencer  Tracy,  Frank  Sinatra 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig.  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  © d . . 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street D . . 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  C.. 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Emie  Kovacs 

The  Notorious  Landlady C.. 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D.. 

Glenn  Ford,  Ingrid  Tbulln, 

Charles  Boyer,  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 

Marlon  Brando,  Trevor  Howard, 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  D.. 

Rossano  Brazzi,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 

Mimieux 

©King  of  Kings  © ...  Bib  D.. 
Jeffrey  Hunter,  Siobhan  McKenna 

PARAMOUNT 

©Breakfast  at  Tiffany’s  ...  CD.. 

Audrey  Hepburn.  George  Peppard 

©Summer  and  Smoke  D.. 

Laurence  Haney,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C.  . 

Shirley  MacLalne,  Yves  Montand, 

Rob’t  Cummings,  Edw.  G.  Robinson 

20th-FOX 

©The  Big  Gamble  © Ad.. 

Juliette  Greco,  Stephen  Boyd, 
David  Wayne 

Madison  Avenue  © D.. 

Dana  Andrews.  Eleanor  Parker 

20,000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield.  Nico  Minardos 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  D . .6101 

(Special  release)  ..  Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion  D . . 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster,  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack,  Lee  Kinsolving 

©Paris  Blues  D.. 

Paul  Newman,  Joanne  Woodward 

UN  IVERSAL-INT'L 

©Back  Street  D.. 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D.  . 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis,  Jas.  Franciscus 

WARNER  BROS. 

©Splendor  in  the  Grass D.. 

Natalie  Wood,  Warren  Beatty 

©Susan  Slade  D 

Troy  Donahue,  Connie  Stevens, 
Dorothy  McGuire,  Lloyd  Nolan 

Merrill’s  Marauders Ac.. 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  © M.. 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russell,  Alec  Guinness 

Claudel le  Inglish  D.. 

Diane  McBain,  Arthur  Kennedy 


8 


BOXOFFICE  BookinGuide  ::  Aug.  7,  1961 


£ 


A 


>atre\ 

\tactf 


,mg 
int  y 


FEATURE  CHART 

MISCELLANEOUS 


Short  &ub|ects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Dote  is  national  release  month.  Color  and 
process  as  specified. 


^HORTS  CHART 


BUENA  VISTA 

©Ten  Who  Dared  (92)  Ad  . Nov  60 
John  Beal,  Brian  Keith 
y©Swiss  Family  Robinson 

(128)  Panavision  ..Ad..  Dec  60 
Dorothy  McGuire,  John  Mills, 

Janies  MacArthur,  Tommy  Kirk 
4J©0ne  Hundred  and  One 

Dalmatians  (SO)  ...An..  Mar  61 
i^The  Absent-Minded  Professor 

(97)  C..  May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn.  Tommy  Kirk 

©The  Parent  Trap  <123).C..Jul  61 
Maureen  O’Hara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutu,  Nikki  (dog  star) 
CONTINENTAL 
It  Happened  in  Broad 

Daylight  (97)  D..  Sep  60 

Heinz  Iluhman,  Michel  Simon 
The  Entertainer  (97) ....  D ..  Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D..  Nov  60 

(Eng-dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C.  . Dec  60 
Terry-Thomas,  Athene  Seyler 
©Hippodrome  (96) . .Ac.  . . . Mar  61 
(Eng-dubbed)  ..  Gerhard  Reidmann, 
Margit  Nanke 

Saturday  Night  and  Sunday 

Morning  (90)  D . Apr  61 

Albert  Finney,  Shirley  Ann  Field 

EDWARD  HARRISON 

Another  Sky  (83) D.  . Jan  61 

Victoria  Grayson,  Tayeb 

FILMS-AROUND-THE-WORLD 

A French  Mistress  (91) . . C.  . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 

FILMGROUP 

The  Wild  Ride  (63) . . . . D . . Jun  60 
Jack  Nicholson,  Georgianna  Carter 
©Last  Woman  on  Earth 

(71)  D.  . Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC.  . Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D . . Nov  60 
Joim  Ashley,  Gary  Vinson 

Date  Bait  (71)  D . . Nov  60 

Gary  Clark,  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 

GOVERNOR 

Carry  On,  Nurse  (89)  C.  . 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C..  Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGSLEY-UNION 
The  League  of  Gentlemen 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . .Elisa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W)  . .Jean  Seberg,  Jean- 

Paul  Belmondo 
©Eye  for  an  Eye,  An 

(93)  ® 10-  5-60 

(Manhattan) . -Curt  Jurgens 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . . Jean-I'ierre  Cassel, 
Genevieve  Cluny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l) . -Gerard  Philipe,  Lilli 
Palmer,  Anouk  Aimee,  L.  Padovanl 

No  Morals  (77) 11-14-60 

(Mishkin)  . .Jeanne  Moreau 
Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus)  . .Pierre  Fresnay,  Simone 

Renant 

Port  of  Desire  (85) 12-  5-60 

(Kingsley-Union)  . . H.  Neff 
Rules  of  the  Game  (104)  4-17-61 
(Janus) . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert) . . Jean  Gabin 

GERMANY 

Confess.  Dr.  Corda!  (102)  12-  5-60 
(President)  ..  Hardy  Kruger,  E. 
Mueller 

Glass  Tower,  The  (104) . .10-  3-60 

(Ellis)  . Lilli  Palmer 
Rest  Is  Silence,  The  (106). 10-  3-60 
(F-A-W)  . Hardy  Kruger,  P.  Van 
Eyck 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon) . .Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120)  . 10-  3-60 
(Atlantis)  ..  K.  Logothedtldes 


(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD..  Jan  61 
Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
Alec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision W.  Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho..  Jan  61 

Gianna  Maria  Canale,  Carlo 
D'Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D.  . Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D..  Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C . Apr  61 
Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  .Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . Ac  . . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  . .Cr..Feb61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  Wynearde.  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  .May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(S3)  Ad  . Nov  60 

Russian  cast  (Eng-dubbed) 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  Angeli 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bcrnie  Hamilton 

Mania  (85)  Ho  . Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94)  . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler’s  Executioners 

(78)  Doc.. Jun  61 


Moussltsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyouklaki 
288  Stournara  St.  (90)  . . 2-27-61 
(Atlantic)  . .Orestis  Makris, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)..V.  Gassman,  Toto 

Holiday  Island  (105) 11-14-60 

(Brandon)  . Vittorio  de  Sica 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastroianni, 
Anita  Ekberg,  Anouk  Aimee,  Alain 
Cuny 

L’Awentura  (145) 6-  5-61 

(Janus)  • Monica  Vltti,  Gabriele 
Ferzeti,  Lea  Massari 
Two  Women  (105)  ....  6-19-61 

(Embassy) . .Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis) . .Franco  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly) . .Tatsuya  Nakadal 

SWEDEN 

Dreams  (86)  8-  8-60 

( Janus).. E.  Dahlbeck,  H.  Anders- 

son 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . E.  Etiberg,  B.  Logari 
Virgin  Spring,  The  (88) ..  12-12-60 
(Janus).. Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)..  1-31-61 
(Kingsley)  ..  Vladimir  Ivashov, 
Shanna  Prokhorenko  (also  Eng.- 
dubbed) 


"3  rs 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5424  French  Fried  Frolic 

(161/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16)..  Mar  61 

5426  He  Flew  the  Shrew 

(16'/2)  May  61 

5436  Man  or  Mouse  (18)..  Jun  61 


CANDID  MICROPHONE 
(Reissues) 

5553  No.  3,  Series  2 (10i/2)  Jan  61 

5554  No.  4.  Series  2 (10'/2)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10!/2) . . Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 


(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

(7'/2)  Nov  60 

5605  Four  Wheels,  No 

Brakes  (6'/2)  Nov  60 

5606  Skeleton  Frolic  (7i/2) . . Dec  60 
5667  Babie  Boogie  (6)....  Jan  61 

5608  Pickled  Puss  (6</2) . . .Jan  61 

5609  Christopher  Crumpet's 

Playmate  (6i/2) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6'/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61  i 

5613  The  Jaywalker  (6/z)  May  61 

5614  Topsy  Turkey  (6'/2)  . .Jun  61 

5615  Punchy  de  Leon  (6/z)  ■ . Jul  61 


FILM  NOVELTIES 
(Reissues) 


5851  Canine  Crimebusters 

(10)  Oct  60 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5853  Community  Sings 

No.  1.  Ser.  13  (10) Mar-61 


5854  Yukon  Canada  (10) . . Apr  61 
LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(6'/-.)  Dec  61 

5703  Countdown  Clown  (6!/2)  Jan  61 

5704  Happy  Go  Loopy  (6'/2)  Mar  61 

5705  Two-Faced  Wolf  (6>/2)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6!/2)  May  61 

5707  Fee  Fie  Foes  (6'/2)  . . Jun  61 

5708  Zoo  Is  Company  (6>/2)  Jul  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard)  ..  Dec  60 

5755  Hotsy  Footsey  (7) Feb  61 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6).. Jul  61 
SPECIAL  COLOR  FEATURETTES 


5441  Wonderful  Hong  Kong 

(19l/2)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  ..Jun  60 

5120  Son  of  Geronimo  ....  Nov  60 

5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

STOOGE  COMEDIES 
(Reissues) 

5401  Income  Tax  Sappy 

(16'/2)  Sep  60 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)  . Jan  61 

5405  Knutsy  Knights 

(17'/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15'/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (10'/^)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (8>/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 


WORLD  OF  SPORTS 

5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  <9'/2)  . . Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 


All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  . Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neapolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)  . Sep  60 

W273  Cat  Fishin'  (8)  Sep  60 

W274  Part  Time  Pal  (8).  . Sep  60 

W275  Cat  Concerto  (7) Sep  60 

W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W268  The  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 
W271  Field  and  Scream  (7)  Sep  60 


PARAMOUNT 
CARTOON  CHAMPIONS 


Herman  and  Katnip 
S20-1  Rail  Rodents  (7)....  Sep  60 
S20-2  Robin  Rodenthood  (7)  Sep  60 
S20-3  A Bicep  Built  for 

Two  (7)  Sep  60 

S20-4  Mouse  Trapeze  (7).... Sep  60 
Noveltoons 

S20-5  Fido  Beta  Kappa  (7)  Sep  60 
S20-6  No  Ifs,  Ands  or 

Butts  (6)  Sep  60 

S20-7  Candy  Cabaret  (7)  . .Sep-60 

S20-8  Tha  Oily  Bird  (7)  . Sep  60 

COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamornhic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic Apr  61 

MODERN  MADCAPS 

(Technicolor) 

M20-1  Galaxia  (7)  Oct  60 

M20-2  Bouncing  Benny  (6)  Nov  60 

M20-3  Terry  the  Terror  (6)  Dec  60 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  The  Kid  From  Mars 

(6)  Mar  61 

M20-6  The  Mighty  Termite 

(6)  Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6)  . . Nov  60 

P20-2  Miceniks  (6)  Dec  60 

P20-3  The  Lion’s  Busy  (6) . . Mar  61 

P20-4  Goodie  the  Gremlin 

(6)  Apr  61 


P20-5  Alvin's  Solo  Flight  (7). Apr  61 
P20-6  Hound  About  That(6) . Jun  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 


D20-1  Kings  of  the  Keys 

(9)  Sep  60 

D20-2  Big  “A”  (9)  Sep  60 

D20-3  A Sport  Is  Bom 

(10)  Nov  60 

D20-4  Ten  Pin  Tour  (9)....  Apr  61 
D20-5  Speedway  (10) May  61 

THE  CAT 
(Color  Cartoons) 

C20-1  Top  Cat  (8)  Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 Reel 

(121/2)  Jul  61 

TRAVELRAMA 


(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10)..  Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 


(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C'Scope.  De  Luxe  color ...  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios^-Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 


5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL- 1 NT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9)  . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © ..Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 


WALTER  LANTZ  CARTUNES 
(Technicolor.  Can  be  projected  in 
the  Anamorphic  process,  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  . . . Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose.  Apr  61 

4119  Clash  and  Carry  ...  April  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes . . Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)..  Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6).  . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 


Technicolor  Reissues — 7 min.) 

8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Gr!rt..Feb61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Corn  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir.  ...  Sep  60 

8722  Lighter  Than  Hare.  . . . Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  ’n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  Apr  61 

8712  D’Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws..  Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (IS)..  Jul  61 

(One  Reel) 

8501  Riviera  Days  (10) . . ■ ■ Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9)....  Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


FOREIGN  LANGUAGE 


BOXOFFICE  BookinGuide  ::  Aug.  7,  1961 


9 


s 


XH IB  I TOR  HAS  HIS  SAY 

■H^HABOUT  PICTURES 


Best  of  Its  Kind 

"Serengeti" — the  wildlife  picture  from  Allied 
Artists — is  the  best  picture  of  this  kind  we 
have  ever  played  here.  It  did  above  overage 
business  on  a Wednesday  through  Saturday 
dote  here.  Don't  miss  this  one.  Ploy  it  on 
the  weekend  and  ADVERTISE  IT. 

ROBERT  TABBERT 

Stor  Theatre 
Jamestown,  N.D. 


ALLIED  ARTISTS 

Hell  to  Eternity  (AA) — Jeffrey  Hunter,  David 
Janssen,  Miiko  Taka,  Patricia  Owens.  A real  action 
packed  thriller  of  World  War  II  on  Saipan  that 
pleased  those  who  come.  Did  'way  below  average 
because  of  a B rating  and  a big  dance  in  town. 
Here  is  a good  show  that  could  just  as  well  have 
been  an  A with  a little  change  of  script.  Played 
Sun  , Mon.  Weather:  Good. — Leonard  J.  Leise,  Roxy 
Theatre,  Randolph,  Neb.  Pop  1,029. 

COLUMBIA 

Wockiest  Ship  in  the  Army,  The  (Col) — Jack 
Lemmon,  Ricky  Nelson,  Chips  Rafferty.  Don't  worry 
about  this  not  doing  good  business.  Has  plenty  of 
laughs  throughout.  Cast  and  story  very  good.  Beau- 
tiful color  and  Cinemascope  photography.  We  played 
this  three  days  to  good  business,  but  wish  we  had 
booked  it  for  four  or  five  days.  Date  this  and  you 
won't  be  sorry.  Played  Sun.,  Mon.,  Tues.  Weather: 
Good. — B.  L.  Brown  jr .,  Arcade  Theatre,  Sandersville, 
Ga.  Pop.  5,424. 

METRO-GOLDWYN-MAYER 

Ben-Hur  (MGM) — Charlton  Heston,  Haya  Harareet, 
Stephen  Boyd,  Jack  Hawkins.  Very  well  done  and 
worthy  of  all  awards.  However,  two  weeks  in  our 
area  was  a fatal  error.  One  week  sufficient,  and 
then  some  Many  patrons  preferred  "The  Ten 
Commandments"  to  this. — Paul  Gamache,  Welden 
Theatre,  St.  Albans,  Vt.  Pop.  8,600. 

Butterfield  8 (MGM) — Elizabeth  Taylor,  Laurence 
Harvey,  Eddie  Fisher.  The  critics  and  Liz  sounding 
off  even  after  Academy  Awards — but  it  helped,  as 
it  gave  us  the  best  Sunday  in  years.  It  is  a good 
show.  You  either  liked  or  hated  it.  We  loved  it 
(business  wonderful). — Ken  Christianson,  Roxy  Thea- 
tre, Washburn,  N.  D.  Pop.  968. 

Gorgo  (MGM) — Bill  Travers,  Vincent  Winter,  Wil- 
liam Sylvester.  Good  science  fiction  that  pleased 
all  our  fans  If  your  folks  like  this  type  of  at- 
traction, book  it.  They'll  be  pleased.  Played  Fri ., 
Sat.,  Sun. — Paul  Gamache,  Bellevue  Theatre,  St. 
Albans,  Vt.  Pop.  8,600. 

Knit  Wit  Kitty  (MGM  cartoon  short)  Old  and 
young  really  enjoyed  this  excellent  cartoon.  When 
it  comes  to  cartoons,  MGM  really  has  the  goods, 
and  we  are  proud  to  show  them. — Leonard  J.  Leise, 
Roxy  Theatre,  Randolph,  Neb.  Pop.  1,029. 

Time  Machine,  The  (MGM) — Rod  Taylor,  Yvette 
Mimieux,  Alan  Young.  Sort  of  offbeat  theme — seem- 
ed to  give  the  kids  a buzz.  Did  average  busines.  Played 
Fri.,  Sat.  Weather:  Good. — Mel  Danner,  Circle  The- 
atre, Waynoka,  Okla.  Pop.  2,018. 

Where  the  Boys  Are  (MGM) — Dolores  Hart,  George 
Hamilton,  Yvette  Mimieux,  Paula  Prentiss.  All 
comments  I read  on  this  were  favorable  so  I was 
anxious  to  see  it.  Now  I know  why.  This  was 
refreshingly  different.  Young,  new,  pretty  faces, 
Gross  good.  Played  Wed.  through  Sat. — Paul 
Gamache,  Welden  Theatre,  St.  Albans,  Vt.  Pop. 
8,600. 

PARAMOUNT 

All  in  a Night's  Work  (Para) — Dean  Martin,  Shir- 
ley MacLaine,  Cliff  Robertson.  This  is  a very  good 
comedy  and  Shirley's  a real  "doll"  in  it.  It's  good, 
clean  fun  and  a relief  from  all  those  heavy  sex 
dramos.  Business  was  satisfactory.  Played  Sun.,  Mon., 
Tues.  Weather:  Rain. — Paul  Fournier,  Acadia  Thea- 
tre, St.  Leonard,  N.  B.  Pop.  2,150. 

G.  I.  Blues  (Para) — Elvis  Presley,  Juliet  Prowse, 
Leticia  Roman.  This  was  just  right  for  Elvis  after 
coming  from  Germany.  Presley  has  improved  a 
lot  since  his  last  picture.  Business  above  average, 
hod  repeat  business  on  this  one.  With  careful 
selection  of  material,  Presley  can  be  a star  for 
several  years.  He  is  a good  draw.  Played  Sun., 

Mon.,  Tues.  Weather:  Good. — Mel  Danner,  Circle 

Theatre,  Waynoka,  Okla.  Pop.  2,018. 

World  of  Suzie  Wong,  The  (Para) — William  Holden, 
Nancy  Kwan,  Sylvia  Syms.  Very  well  made  and 

acted.  Nancy  Kwan  shows  the  makings  of  a good 

actress.  Would  advise  to  recommend  it  only  for 
adults,  as  it  isn't  for  kids.  Would  have  done 

better  it  the  weather  hadn't  been  so  hot.  Played 
Fri.  through  Mon.  Weather:  Very  Hot. — James  Hardy, 
Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 


20TH  CENTURY-FOX 

Private's  Affair,  A (20th-Fox) — Sal  Mineo,  Gary 
Crosby,  Barry  Coe,  Barbara  Eden.  Most  pleasing 
picture  in  a long,  long  time  both  for  business  and 
for  story  with  entertainment.  Hope  Fox  hasn't  lost 
this  director,  producer,  screenwriter  team.  It  was 
solid.  Played  Thurs.,  Fri.,  Sat. — Ben  Spainhour, 
Twilight  Theatre,  Greensburg,  Kas.  Pop  1,500. 

UNITED  ARTISTS 

Alias  Jesse  James  (UA) — Bob  Hope,  Rhonda  Flem- 
ing, Wendell  Corey.  Though  this  is  old  I played  it  late. 
It  still  did  business.  Bob  Hope  tried  to  outdo 
"Paleface"  but  didn't  quite  make  it.  Still  it  should 
please.  The  ending  was  really  unique.  Played  Fri., 
Sat.  Weather:  Fair  and  warm. — James  Hardy,  Shoals 
Theatre,  Shoals,  Ind.  Pop.  1,555. 

Apartment,  The  (UA) — Jack  Lemmon,  Shirley 
MacLaine,  Fred  MacMurray.  Barely  hit  average  for 
this  very  entertaining  feature.  The  first  run  in 
a nearby  larger  city  ran  it  twice  and  milked  all 
the  cream  off.  The  "skim  milk"  didn't  do  so  well — 
can't  get  fat  on  it.  Played  Sun.,  Mon.  Weather:  Good. 
— Leonard  J.  Leise,  Roxy  Theatre,  Randolph,  Neb. 
Pop.  1,029. 

UNIVERSAL-INTERNATIONAL 

Dinosaurus  (U-l) — Ward  Ramsey,  Kristina  Hanson, 
Paul  Lukather.  Really  now,  here  is  a nice  science- 
fiction  picture  with  thrills,  shocks  and  above  all, 
lots  of  real  good  comedy.  Kids  really  go  for  this 
stuff.  The  monsters  were  good  and  business  just  fair. 
Too  many  conflicting  activities.  Played  Fri.,  Sat. 
Weather:  Cold  and  windy. — Ken  Christianson,  Roxy 
Theatre,  Washburn,  N.  D.  Pop.  968. 

Grass  Is  Greener,  The  (U-l) — Cary  Grant,  Deborah 
Kerr,  Robert  Mitchum,  Jean  Simmons.  Sophisticated 
adult  comedy,  loaded  with  talent,  geared  for  metro- 
politan trade.  English  dialect  hurts  the  picture  in 
this  situation.  Played  Sun.,  Mon.,  Tues.  Weather: 
Good. — Mel  Danner,  Circle  Theatre,  Waynoka,  Okla. 
Pop.  2,018. 

Midnight  Lace  (U-l)  - — Doris  Day,  Rex  Harrison, 
John  Gavin.  A very  good  picture  in  beautiful  color 
that  was  full  of  suspense  but  never  got  off  the 
ground  for  me.  Everyone  enjoyed  it  who  came,  but 
we  just  didn't  get  the  turnout.  Maybe  the  title  was 
wrong.  At  any  rate,  the  picture  should  have  done 
much  better.  Played  Sun.,  Mon.,  Tues.  Weather: 
Clear. — Frank  Patterson,  Mansfield  Theatre,  Mans- 
field, La.  Pop.  6,000. 

WARNER  BROS. 

Crowded  Sky,  The  (WB) — Dana  Andrews,  Rhonda 
Fleming,  Efrem  Zimbalist  jr.  How  does  one  pick  them? 
This  has  all  the  ingredients  of  entertainment,  is 
very  timely,  has  color,  excitement  and  much  more — 
but  failed  to  do  business.  The  lowest  grosses  this 
year.  Played  Sat.,  Sun.,  Mon.  Weather:  Hot. — Carl 
P.  Anderka,  Rainbow  Theatre,  Castroville,  Tex. 
Pop.  1,  500. 

Searchers,  The  (WB),  reissue — John  Wayne,  Jef- 
frey Hunter,  Ward  Bond.  Here's  a top  western  with 
John  Wayne  starred  that  did  very  good  business. 
Although  it  is  old  (1956)  it  still  draws  a good 
crowd.  Color  and  VistaVision  were  good  and  the 
print,  though  old,  was  in  pretty  good  shape.  Played 
Thurs.,  Fri.  Weather:  Good. — B.  U.  Brown,  jr..  Ar- 
cade Theatre,  Sandersville,  Ga.  Pop.  5,424. 

MISCELLANEOUS 

Hippodrome  (Cont'l) — Gerhard  Riedmann,  Margit 
Nunke,  Willy  Birgel.  Grossed  peanuts,  and  we  ex- 
pected so  much.  Guess  you  can't  fool  the  public 
all  the  time.  Played  Fri.,  Sat.,  Sun. — Paul  Gamache, 
Bellevue  Theatre,  St.  Albans,  Vt.  Pop.  8,600. 

Teacher  and  the  Miracle,  The  (President)— Aldo 
Fabrizi,  Eduardo  Nevola,  Marco  Paoletti.  We  played 
a French  version  of  this  fine  little  religious  drama 
from  Italy  (an  English-dubbed  version  is  available, 
also)- — and  we  made  about  95  per  cent  more  on  it 
than  we  made  on,  for  instance,  "The  FBI  Story,"  a 
so-called  superduper.  Played  Sun.,  Mon.,  Tues. — Paul 
Fournier,  Acadia  Theatre,  St.  Leonard,  N.  B.  Pop. 
2,150. 


'Revolt  of  the  Slaves' 
Deserves  Some  Work 

"Revolt  of  the  Slaves"  from  UA  is  a picture 
that  will  please  them  all.  It  has  Rhonda 
Fleming,  plenty  of  blood  spilled,  plenty  of 
action  and  also  has  a church  angle  that  can 
and  should  be  used  with  your  church  groups. 
Get  behind  and  push  this.  Don't  do  as  I did — 
put  up  a one-sheet  and  expect  them  to  come 
a-running.  I wish  I had  worked  on  it  more. 

LEON  KIDWELL 

Mojestic  Theatre 
Allen,  Okla. 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


Neopolitan  Carousel  p Musica^  Revue 

Lux  Films  (Jacon)  116  Minutes  Rel.  Sept.  '61 

An  entertaining  and  colorful  melange  of 
music,  ballet,  songs  and  comedy  skits  about 
Naples  during  the  last  three  centuries,  this 
Lux  Film  production  has  something  to  appeal 
to  many  types  of  patrons.  For  ballet  enthusi- 
asts, Leonide  Massine,  Rosella  Hightower, 
Marjorie  Tallchief  and  the  Marquis  de  Cuevas 
Ballet  do  five  complete  routines;  the  late 
Bengamino  Gigli,  whose  singing  voice  is 
heard  in  “O  Sole  Mio,"  was  a favorite  with 
Metropolitan  Opera  fans  and  music-lovers 
while  Sophia  Loren  (a  young  starlet  when  this 
picture  was  made  in  1953)  has  become  a top 
star  with  all  U.  S.  moviegoers.  Well  directed 
by  Ettore  Giannini,  who  uses  a thread  of  a 
story  dealing  with  a family  of  itinerant  street 
musicians,  who  play  the  hurdy-gurdy  and 
sing  in  various  parts  of  Naples,  to  introduce 
the  various  episodes.  The  settings  and  back- 
grounds are  gay  and  atmospheric  and  the 
PatheColor  is  excellent.  While  the  picture  is 
a natural  for  class  patrons  in  the  art  spots  and 
in  neighborhoods  where  Italians  predominate, 
this  foreign  picture  can  be  exploited  as  a 
novelty  wiih  more  general  appeal — for  the 
songs  and  dances  need  no  interpretation  and 
the  scant  dialog  has  English  subtitles.  Miss 
Loren  is  the  biggest  marquee  name  and  she 
displays  her  charms  and  a fine  singing  voice 
in  one  dramatic  episode.  Nadia  Gray,  cur- 
rently in  "La  Dolce  Vita,"  is  seen  in  an  un- 
ashamedly patriotic  number  while  Paolo 
Stoppa  and  Clelia  Matania  are  excellent  as 
the  wandering  musicians  with  six  young  chil- 
dren. The  Punchinello  ballet,  with  touches  of 
Adam  and  Eve  and  a tragic  theme,  is  a 
dazzling  and  stimulating  high  spot.  It's  a fine 
portrait  of  Naples,  today  and  yesterday.  This 
picture  won  the  international  prize  at  the  7th 
Cannes  Film  Festival. 

Sophia  Loren,  Paolo  Stoppa,  Clelia  Ma- 
tania, Maria  Fiore,  Nadia  Gray. 


The  Colt  F »■««  Drama 

Artkino  70  Minutes  Rel.  Apr.  '61 

Man's  love  for  horses  is  told  against  the 
backdrop  of  the  tragic  Soviet  battlefield  in 
this  Lenfilm  Studios  production.  Russian 
dialog  is  supplemented  by  English  titles,  and, 
it  may  be  noted,  no  propaganda,  as  such, 
can  be  interpreted  in  either  gesture  or  con- 
versation. E.  Matyevev  tenderly  essays  the 
role  of  a soldier  who  saves  the  life  of  the  foal 
born  to  his  mare,  and,  subsequently,  gives  his 
own  life  to  bring  the  two  animals  together.  E. 
Kirpichyov's  photography  is  something  to 
write  home  about — it  realistically  concen- 
trates on  a man's  resolve  in  the  face  of  cer- 
tain death.  Mikhail  Sholokhov's  story  was 
adapted  by  A.  Vitol  and  directed  by  V.  Fetin. 
Released  by  Artkino  Films. 

E.  Matyevev,  L.  Parkomenko,  G.  Karelina, 

S.  Polezhayev,  A.  Trusov. 


SHORT  SUBJECT  REVIEW 


Highway 

Edward  Harrison  (Novelty  short)  7 Minutes 
Good.  Wiitten,  photographed,  directed  and 
edited  by  Hillary  Harris,  this  visual  excursion 
in  color  of  the  vast  New  York  network  of  auto 
highways,  is  decidedly  different  and  suited 
to  showing  on  any  type  of  film  program.  It's 
a fascinating  study  of  fast  movement  which 
will  keep  the  spectator's  eyes  riveted  to  the 
screen.  There  is  a striking  musical  score  by 
David  Hollister  and  absolutely  no  dialog. 


10 


BOXOFFICE  BookinGuide  ::  Aug.  7,  1961 


Opinions  on  Current  Productions 

Symbol  © denotes  color;  © CinemoScope;  ® Vlstovision;  (§)  Superscope;  ® Noturomo;  ® Regalscope;  ® Technirama.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Feature  reviews 


tatre 

itact' 


aing 
ant  ) 
R. 


Ada 

MGM  (124) 


T?  Ratio:  Drama 

r 2.55-1  © © 

108  Minutes  Rel.  August  '61 


This  is  the  story  of  an  ambitious  woman  with  a question- 
able background  who  marries  the  successful  candidate  for 
governor  and  eventually  becomes  acting  governor,  herself. 
Susan  Hayward,  as  the  aggressive  wife,  and  Dean  Martin, 
as  the  less  aggressive  husband,  make  a good  team.  Able 
direction  by  Daniel  Mann  has  transferred  a somewhat  for- 
mula story  into  a picture  with  better  boxoffice  prospects  than 
might  have  been  the  case  under  less  skilfull  direction.  Martin, 
usually  identified  with  lighter  roles,  makes  the  most  of  a 
serious  assignment,  while  Miss  Hayward  has  more  of  a 
tailor-made  role.  It's  a picture  that  most  women  should  relish 
inasmuch  as  it  tells  of  a woman's  determination  to  achieve 
success  and  her  fight  to  attain  it.  But  there  is  plenty  in  it, 
too,  for  the  male  patrons  to  enjoy.  The  story  combines  politi- 
cal intrigue,  romance,  light  comedy  and  strong  dramatic 
episodes,  with  a stirring  climax  in  which  the  feminine  acting 
governor  triumphs  in  her  campaign  for  political  reform.  Pro- 
duced by  Lawrence  Weingarten,  the  screenplay  was  written 
by  Arthur  Sheekman  and  William  Driskill  and  was  based  on 
a novel  titled  "Ada  Dallas''  by  Wirt  Williams.  Bronislau 
Kaper  provided  a fine  musical  score.  The  picture  is  in 
CinemaScope  and  Metrocolor. 

Susan  Hayward,  Dean  Martin,  Wilfrid  Hyde  White,  Ralph 

Meeker,  Martin  Balsam,  Frank  Maxwell,  Connie  Sawyer. 


The  Secret  of  Monte  Cristo  F Ratio:  Adventure  Drama 

A 2:55-1  (£)  & 

MGM  (121)  80  Minutes  Rel.  July  '61 

A good  old-fashioned  swashbuckling  adventure  film  of  the 
type  that  Errol  Flynn  made  popular  in  the  1940s,  this  Robert 
S.  Baker-Monty  Berman  production  is  lively,  entertaining 
fare  for  action-lovers,  the  youngsters  and  just  about  every- 
body. The  "Monte  Cristo"  title  promises  19th  Century  in- 
trigue and  swordplay  while  Rory  Calhoun,  of  action  films 
and  TV  fame,  is  a handsome,  two-fisted  hero  to  delight  the 
ladies— what  more  is  needed  for  escapist  fare?  Baker  and 
Berman,  who  produced,  directed  and  photographed  the  pic- 
ture in  colorful  southern  Italy  backgrounds,  selected  a sure- 
fire screenplay  by  Leon  Griffiths,  one  containing  such  in- 
gredients as  buried  treasure,  bandits,  a shipwreck,  a duel- 
to-the-death  and  two  beautiful  ladies,  one  beautiful  and 
brave,  the  other  sultry  and  scheming.  Calhoun  cuts  a fine 
figure  of  the  soldier-of-fortune  and  this  role  should  win  him 
new  fans.  However,  the  acting  honors  are  captured  by  John 
Gregson,  the  British  comedy  star  of  "Genevieve"  and  "The 
Captain's  Table,"  who  enters  the  scene  late,  but  soon  takes 
over  as  a roistering  bandit  king  who  proves  to  have  a human 
side.  Peter  Arne  does  well  as  a villainous  count,  but  the  per- 
formance of  Gianna  Maria  Canale  dates  back  to  the  Nita 
Naldi  silent  days'  school  of  histrionics. 


and\ 

'ountl 


Loss  of  Innocence  F Dr@a 

Columbia  ( ) 99  Minutes  Rel.  Sept.  '61 

.aie.  Production-wise,  this  Victor  Saville-Edward  Small  offering 
r bag  is  tops,  from  perceptive  performances  by  an  excellent  cast, 
s'  * compelling  direction  by  Lewis  Gilbert,  opulent  backgrounds 
lensed  in  brilliant  Eastman  Color  and  a first-rate  screenplay 
penned  by  Howard  Koch  based  on  Rumer  Godden's  novel, 
"The  Greengage  Summer."  Despite  the  film's  aesthetic 
values,  the  lack  of  marquee-mighty  names — especially  in 
this  country — calls  for  adroit  exploitation  by  theatre  owners 
booking  the  film.  Merchandising  assets  are  to  be  found  in 
the  wide  popularity  enjoyed  by  author  Godden’s  tome  and 
the  current  national  publicity  being  accorded  newcomer 
Susannah  York,  who  herein  stars  with  Danielle  Darrieux  and 
Kenneth  More.  The  picture  has  been  primarily  designed  for 
class  audiences,  and  houses  catering  to  such  patronage 
should  fnd  it  potentially  strong  boxoffice.  However,  the  teen- 
age set  may  be  lured  to  ticket  lines  through  youthful  Miss 
York's  portrayal  of  a 16-year-old  girl's  awakening  to  adult 
love,  and  the  liberal  dose  of  suspense  and  mysiery  woven 
into  the  screenplay  could  attract  whodunit  devotees.  Mile. 
Darrieux  and  More  are  outstanding  as  the  adult  lovers,  but 
acting  honors  must  go  to  Susannah  whose  thespian  chores 
mark  her  as  one  of  filmland's  brightest  stars  of  the  future. 

Kenneth  More,  Danielle  Darrieux,  Susannah  York,  Claude 
Nollier,  Jane  Asher,  Elizabeth  Dear,  Richard  Williams. 


Armored  Command  F War  Drama 

Allied  Artists  (6109)  99  Minutes  Rel.  July  '61 

Motion  pictures  utilizing  the  drama  of  World  War  II  have 
long  proven  satisfactory  boxoffice  fare,  and  there  is  no  ap- 
parent reason  why  this  Allied  Artists  offering  should  not  en- 
joy the  same  patronage  and  profit  as  its  legion  of  prede- 
cessors. It  has  all  the  ingredients  previously  established  as 
standard  formula  for  successful  films  of  its  ilk,  including  a 
beautiful  spy,  exciting  combat  sequences,  comedy  relief  pro- 
vided by  the  exploits  of  the  youthful  infantrymen  and  a 
romance  that  does  not  intrude  on  the  action-filled,  suspense- 
•JC"a\  ful  theme.  Surprise  of  the  feature  is  topliner  Howard  Keel, 
neipf  heretofore  mainly  cast  as  a singer  in  musicals,  who  reveals 
a fine  sense  of  rugged  drama  as  a hard-headed,  cigar- 
chewing,  cussing  colonel  whose  foresight  and  courage  save 
his  command  in  the  face  of  an  all-out  enemy  invasion.  Tina 
Louise  is  appealing  as  the  Nazi  Mata  Hari,  and  top  support 
is  provided  by  Warner  Anderson  and  Earl  Holliman,  the 
latter  particularly  outstanding  as  a sensitive  but  manly 
sergeant  enamored  of  Tina.  Written  and  produced  by  Ron 
W.  Alcorn,  Byron  Haskin  directed.  A musical  score  com- 
posed and  conducted  by  Bert  Grund  adds  materially  to  the 
overall  production. 


Rory  Calhoun,  Patricia  Bredin,  John  Gregson,  Ian  Hunter, 
Gianna  Maria  Canale,  Peter  Arne,  Sam  Kydd. 


Cold  Wind  in  August  A Drama 

Aidart  Pictures  80  Minutes  Rel.  Aug.  '61 

Similar  in  content,  style  and  modest  budget  to  France's 
new  wave"  pictures,  this  Philip  Hazelton  production  deal- 
ing with  a torrid  romance  between  a strip-teaser  and  a 17- 
year-old  Italian  youth  is  frank  and  startling  yet  well-acted 
and  engrossingly  told.  The  several  realistic  bedroom  epi- 
sodes and  the  burlesque  show  sequence  make  it  strictly  adult 
fare,  which  fact  can  be  exploited  for  above-average  returns 
in  key  city  downtown  houses.  Lola  Albright,  best  known  for 
her  current  "Peter  Gunn"  TV  series,  is  the  sole  marquee 
name.  She  gives  a remarkably  restrained  portrayal  of  a rest- 
less, unhappy  woman  and  she  captures  the  innate  sadness  of 
the  character  superbly.  Under  Alexander  Singer's  perceptive 
direction,  Scott  Marlowe  is  equally  fine  as  the  confused  teen- 
ager who  gradually  falls  under  the  older  woman's  spell  while 
Joe  DiSantis  is  outstanding  as  the  boy's  understanding 
father.  Herschel  Bernardi  (also  from  the  "Peter  Gunn"  series) 
is  convincing  as  a middle-aged  Romeo — an  example  of  what 
experienced  players  from  the  stage  or  TV  can  do  under  the 
direction  of  a newcomer  (it's  Singer's  first  film),  who  is 
headed  for  bigger  things.  The  photography  by  Floyd  Crosby  — - — ] 
employs  unusual  angles  to  make  the  most  of  the  one  indoor 
and  the  street  and  beach  locations. 

Lola  Albright,  Scott  Marlowe,  Herschel  Bernardi,  Joe 
DiSantis,  Janet  Brandt,  Clark  Gordon,  Ann  Atmar. 


Howard  Keel,  Tina  Louise,  Warner  Anderson,  Earl  Holli- 
man, Carleton  Young,  Burt  Reynolds,  James  Dobson. 


Creature  From  the  Haunted  Sea  F Ho  or  Sp°o1 

Filmgroup  60  Minutes  Rel.  June  '61 

A most  engaging  spoof  on  the  horror  element,  this  Roger 
Corman  effort  (he  both  produced  and  directed)  is  not  unlike 
his  much-accoladed  "The  Little  Shop  of  Horrors"  of  some 
months  ago,  since  he  approaches  a basically  dread  subject 
with  tongue-in-cheek,  lightness  in  heart,  and,  significantly, 
some  engaging  thespians  who  cavort  with  spiritedness.  This 
can  be  aggressively  sold,  in  the  action  houses,  and  probably 
even  in  the  art  theatres,  the  essential  appeal  to  mass  and 
selected  audiences  one  of  unanticipated  entertainment.  A 
sea  monster  lurks  off  a small  island  somewhere  in  the  Carib- 
bean. Acknowledged  international  playboy  Antony  Carbone 
comes  onto  the  otherwise  idyllic  scene;  he's  got  a wild 
scheme  to  wrest  possession  of  a huge  treasure  from  counter- 
revolutionists.  The  scheme  backfires  when  Carbone's  clique 
temporarily  invades  the  monster's  pet  island  retreat;  all  but 
Edward  Wain  and  latter's  gal  friend  of  the  moment,  Sonya 
Noemi,  meet  with  their  demise.  The  Corman  name,  of 
course,  must  mean  something  to  the  discriminating  audi- 
ences; he's  been  responsible  for  a heap  of  uniquely  ar- 
resting drama.  If  there  exists  a "New  Wave"  in  the  U.  S.- 
based  film  industry,  it  must  be  Corman,  who  ranks  as  chief 
of  state. 

Antony  Carbone,  Betsy  Jones-Moreland,  Edward  Wain, 
Edmundo  Rivera  Alvarez,  Robert  Bean,  Sonya  Noemi. 


The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
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2550 


BOXOFFICE  BookinGuide  ::  Aug.  7,  1961 


2549 


FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  "Loss  of  Innocence"  (Col) 

When  their  mother  is  taken  ill  during  a family  holiday  in 
France,  Susannah  York  and  her  two  sisters  and  brother  fall 
into  the  care  of  Kenneth  More,  with  whom  they  are  guests  j( 

at  a hotel-chateau  operated  by  Danielle  Darrieux  and  ^mer 
Claude  Nollier.  During  the  idle  summer  days,  More  under-  s' 

takes  to  show  the  young  people  the  sights  and  befriends 
them  against  Miles.  Nollier  and  Darrieux,  who  despise  them. 
Teenage  Susannah  falls  in  love  with  More,  but  becomes 
jealous  of  his  affair  with  Danielle  and  spitefully  sends  his 
photograph  to  the  police  on  ihe  hunch  that  he  is  wanted  by 
them  for  a series  of  jewel  robberies  in  Paris.  She  is  right 
and  when  she  realizes  what  she  has  done,  it  is  too  late  to 
rectify  matters.  She  warns  More,  however,  that  the  police  are 
on  their  way  to  the  chateau  and  he  escapes  with  what  ap- 
pears to  be  success,  until  a telegram  he  sends  to  the  young- 
sters' uncle  asking  him  to  care  for  them  at  the  chateau,  re- 
veals his  approximate  whereabouts  to  the  police. 

EXPLOITIPS: 

Tout  Susannah  York  as  the  rising  new  star  of  films.  Remind 
public  of  Danielle  Darrieux's  past  film  successes.  Request 
cooperation  from  bookstores  on  window  displays  of  Rumer 
Godden's  novel  along  with  stills  from  picture. 

CATCHLINES: 

It  Was  the  Summer  of  Her  First  Love — and  Heartbreak  . . . 

When  a Girl  Becomes  a Woman  . . . Mystery,  Intrigue  and 
Romance  During  a Fateful  Summer  in  France. 

THE  STORY:  "Ada"  (MGM) 

Dean  Martin,  campaigning  for  governor,  meets  Susan  Hay- 
ward at  a campaign  party  and  within  a few  days  marries  her, 
much  to  the  chagrin  of  some  of  his  supporters,  particularly  ( ( 
t Fox  Wilfrid  Hyde  White,  a political  boss,  who  feels  that  Martin's 
fp  chances  will  be  hurt  because  of  the  woman's  dubious  back- 
ground. But  Martin  wins  by  a landslide  and  Miss  Hayward 
meets  with  success  all  the  snide  attacks  on  her  character. 
Martin,  now  governor,  undergoes  a change  and  ignores  the 
counseling  of  White,  who  pulls  the  political  strings.  Miss 
Hayward  cannot  believe  that  White  is  an  enemy  until  an 
attack  is  made  on  Martin's  life,  putting  him  in  a hospital. 
Using  her  wiles,  she  gets  herself  appointed  acting  governor, 
puts  through  legislative  bills  and  upsets  White's  powerful 
hold.  Her  love  for  Martin,  who  had  doubted  it,  is 
substantiated. 

EXPLOITIPS: 

Capitalize  on  the  current  popularity  of  the  two  top  stars. 
Inasmuch  as  Martin,  in  the  picture,  campaigns  with  a guitar 
and  songs,  a street  ballyhoo  could  be  arranged  by  having  a 
strolling  guitar  player  walk  around  with  a suitable  banner 
on  his  back. 

CATCHLINES: 

They  Thought  the  Governor's  Lady  Was  No  Lady  . . . He 
Sang  His  Way  to  the  State  Capitol  . . . When  the  Governor's 
Wife  Became  the  Governor,  the  Fireworks  Began  ...  A Tense 
Drama  of  Love  and  Politics. 

THE  STORY:  "Armored  Command"  (AA) 

German  spy  Tina  Louise  allows  herself  to  be  captured  by 
a U.  S.  Army  armored  unit  ordered  to  hold  a section  in  the 
Vosges  mountains  despite  sub-standard  equipment  and 
morale.  The  soldiers  befriend  her  and,  in  turn,  she  passes 
information  gleaned  from  them  into  the  spy  network.  The 
unit's  commander,  Howard  Keel,  suspecting  Germans  in  the 
region,  despite  headquarters  reports  that  there  are  none, 
drives  his  soldiers  to  constant  patrol  duty.  A German  soldier 
is  finally  taken  prisoner  and  reveals  that  a large  Nazi  force 
is  nearby.  Still  without  the  sanction  of  headquarters,  Keel 
proceeds  to  alert  his  men  for  action.  When  the  invasion 
begins,  Keel's  men  are  heavily  outnumbered,  but  reinforce-  - 
ments  arrive  in  time  to  save  most  of  them.  Tina  is  killed  un^ 
when  she  joins  in  the  battle. 

EXPLOITIPS: 

Howard  Keel,  Earl  Holliman  and  Tina  Louise  should  be 
used  for  marquee  attraction.  Hire  two  youths  dressed  as  com- 
bat soldiers  to  patrol  front  of  theatre.  Ask  history  students  to 
write  essays  on  why  they  think  the  Nazis  lost  the  war,  give 
free  tickets  to  the  best  three  papers. 

CATCHLINES: 

Low  in  Morcle  and  Morals,  They  Faced  a Gorgeous  Ger- 
man Spy!  . . . Howard  Keel,  Tina  Louise  and  Earl  Holliman  in 
a Hard-Hitting,  Action-Filled  Story  of  World  War  II. 

THE  STORY:  "The  Secret  of  Monte  Cristo"  (MGM) 

Ian  Hunter  and  his  daughter,  Patricia  Bredin,  are  attacked 
by  mysterious  assailants  while  en  route  to  Italy  to  take  part 
in  a treasure  hunt  on  the  island  of  Monte  Cristo.  They  are 
rescued  by  Rory  Calhoun,  a soldier-of-fortune,  and  when 
Hunter  is  killed,  Patricia  is  forced  to  accept  Calhoun's  pro- 
tection. In  Italy,  they  meet  the  other  members  of  the  party, 
each  of  whom  holds  part  of  a map  to  the  treasure.  But,  when 
they  land  on  the  island,  John  Gregson  and  his  band  of  pirates 
capture  the  party.  After  a knife  duel  with  Calhoun,  Gregson 
agrees  to  spare  their  lives  if  they  leave  the  island.  Calhoun 
accidentally  stumbles  on  the  treasure  buried  in  a cave  just 
before  falling  earth  injures  one  of  the  party.  Gregson  and 
Tues  Calhoun  take  the  injured  man  to  the  mainland.  Peter  Arne 
Ther  escapes  with  the  treasure,  but,  in  the  end  it  lands  in  the 
bottom  of  the  sea  and  Calhoun  goes  off  with  Patricia. 
EXPLOITIPS: 

The  name  Monte  Cristo  and  hidden  treasure  will  always 
have  a fascination  for  moviegoers.  A ballyhoo  man  with 
plumed  hat,  etc.,  will  attract  attention  as  will  a treasure 
chest  in  the  lobby,  for  patrons  to  donate  coins  for  a local 
charity.  Rory  Calhoun  starred  in  "Flight  to  Hong  Kong,” 
"The  Spoilers,"  "Way  of  a Gaucho,"  etc. 

CATCHLINES: 

Love  and  Hate — Treasure  and  Terror  ...  A Fabulous 
Quest  for  Secret  Treasure  ...  He  Followed  a Mystery  Map 
to  Treasure  Island. 

THE  STORY:  “Creature  From  the  Haunted  Sea"  (Filmgroup) 

During  a revolution  of  a small  island  in  the  Caribbean, 
the  Byalists  steal  the  national  treasury  to  finance  a counter- 
revolution. In  order  to  get  the  money  off  the  island,  however, 
they  must  trust  Antony  Carbone,  renowned  international  pro- 
moter and  his  girl  friend,  whose  boat  they  use  to  leave  the 
island.  Carbone's  cohorts  include  girl  friend  Betsy  Jones- 
Moreland,  her  brother,  Robert  Bean;  and  Edward  Wain  who, 
unknown  to  them,  is  a secret  service  agent.  Carbone's 
scheme  is  to  steal  the  treasury  and  do  away  with  Col. 
Edmundo  Rivera  Alvarez  and  his  small  squad.  Carbone 
seizes  upon  the  idea  of  creating  a mythical  monster  out  of 
the  sea  who,  supposedly,  will  be  responsible  for  the 
islanders'  death.  Unknown  to  all,  however,  a real  monster 
lurks  in  the  waters  through  which  the  boat  must  travel,  and 
when  it  attacks  and  kills  some  soldiers,  Carbone  is  furious 
with  his  aides  for  bungling.  The  whole  group  lands  on  an  un- 
populated island  and  uses  this  for  a base  as  they  search  for 
the  treasury.  Only  Wain  and  girl  friend  Sonya  Noemi  man- 
age to  return  to  civilization. 

EXPLOITIPS: 

Tie  up  with  skin-diving  groups  for  lobby  displays  of 
equipment  Send  a sound  truck  with  appropriate  message  ( |,ioo 
around  town  '■o ' 

CATCHLINES: 

What  Was  the  Unspeakable  Secret  of  the  Sea  of  Lost 
Ships? 

THE  STORY:  "Cold  Wind  in  August  (Aidart) 

Lola  Albright,  a high-priced  strip-teaser  in  expensive  night- 
clubs, is  spending  the  summer  in  her  New  York  apartment, 
where  she  is  visited  by  her  former  husband,  a burlesque 
manager,  who  persuades  her  to  play  for  one  week  in  a 
Newark  burlesque  spot.  Meanwhile,  Lola  is  intrigued  by  the 
superintendent's  17-yea--old  son,  Scott  Marlowe,  who  comes 
up  to  repair  her  air-conditioner  and  winds  up  having  an 
affair  with  her.  The  somewhat  naive  Scott  falls  honestly  in 
love  with  Lola  and  even  insists  on  “going  steady."  Afraid 
to  reveal  her  true  profession,  Lola  tells  Scott  she  is  going  out- 
of-town  when  she  makes  her  burlesque  appearance.  Scott's 
friends  tell  him  about  Lola's  Newark  show  and,  when  he 
goes  there,  he  is  shocked  at  the  sight  of  her  nakedness  be- 
fore so  many  leering  patrons.  Scott  lashes  at  Lola  for  her 
betrayal  and  leaves  her.  The  unhappy  woman  realizes,  too 
late,  that  she  really  loved  the  boy. 

EXPLOITIPS: 

Capitalize  on  the  "Adults  Only"  rating  by  using  cutouts  or 
a blowup  of  a masked  woman  in  a strip-tease  outfit  atop 
the  marquee  or  the  theatre  front.  Lola  Albright,  who  ap- 
peared in  "Champion"  and  other  films,  has  recently  been 
/dhasp  costarred  with  Craig  Stevens  in  the  popular  TV  series, 
"Peter  Gunn,"  in  which  Herschel  Bernardi  is  also  a regular. 
CATCHLINES: 

A Teenage  Boy  and  a Mature  Woman  Searching  for  a 
Special  Kind  of  Love. 

BOXOFFICE  BookinGuide  ::  Aug.  7,  1961 


RATES:  20c  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
oi  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


.CLERitme  HOUSE 


HELP  WANTED 

SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

MANAGERS  WANTED:  Two  openings  for 
alert,  aggressive,  experienced  men  able 
to  handle  own  advertising,  exploitation. 
Small  towns,  metropolitan  areas.  Excel- 
lent opportunity.  Write,  giving  complete 
resume,  salary.  Replies  held  strictly  con- 
fidential. Stanley  Warner,  Pittsburgh.  Box- 
office,  9335. 

Wanted:  Live  wire  managers  ...  if 
you  don't  want  to  work  don't  apply. 
Opportunity  to  grow  with  America's 
fastest  growing  theatre  circuit.  Crim 
and  Hargrove  Theatres,  412'/2  So.  Har- 
wood, Dallas,  Texas.  P.O.  Box  223. 

Road  shows,  film  and  stage.  Circuit 
drive-in  theatre.  Hollyhill,  South  Carolina. 


POSITIONS  WANTED 

Manager,  presently  employed  as  Di- 
vision Manager  for  conventional  and  drive- 
in  theatres  in  large  city,  mid-states.  Box- 
office,  9331.  

Manager:  Experienced,  conventional  or 
drive-in.  Exploitation  minded.  References. 
B.  L.  Haley,  4215  A 35th  St.,  Lubbock, 
Texas. 

Husband-wife  team  to  manage,  operate 
or  lease  small  out  or  indoor  theatre. 
Preferable  Southern  California.  Boxoffice 

9337.  

Projectionist:  Over  15  years  in  theatre. 
Complete  sound  and  repair.  Go  anywhere. 
Write  to  902  E.  North  Street,  Staunton, 
Illinois. 

Wanted:  Manager  position,  age  46, 

experience  all  phases  of  operation.  Hard 
top  or  drive-in.  Now  working,  theatre 
closing  Sept.  1,  1961.  Available  then. 

Want  year  round  job.  Write  Boxoffice 

9338.  

Manager:  15  years  experience,  exploi- 
tation, maintenance.  Conventional-drive-in. 
Excellent  reference.  Boxoffice  9336. 


BUSINESS  STIMULATORS 


Bingo,  more  action!  $4.50M  cards.  Other 


N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36.  N.  Y. 


Midget  Bibles.  $50/thousand.  lxU/j", 
224  pages.  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 


Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 


BACK  TO  SCHOOL— Writing  pads  4c 
each,  Pencils,  $2.50  gross,  Comic  books, 
Imprinted  book  covers,  Catalogue.  Hecht 
Mfg.,  184  W.  Merrick  Road,  Merrick,  N.  Y. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


GENERAL  EQUIPMENT— NEW 

DURABLE  MASONITE  MARQUEE  LET- 
TERS, fit  Wagner,  Adler,  Bevelite.  Black 
or  red.  4"-40c;  8"-60c;  10''-75c:  12"-$1.00; 
14"-$1.50;  16"-$1.75;  17"-$2.00;  24"-$3.00; 
(10%  discount  100  letters  or  more  over 
$60.00  list).  S.O.S.,  602  W.  52nd,  New 
York  19. 


GENERAL  EQUIPMENT— USED 

Best  cash  offer  takes  dual  equipment, 
standard  Simplex,  latest  RCA  soundheads, 
magnarcs,  rectifiers,  pedestals,  magazines, 
regular  and  CinemaScope  lens.  Located 
northwest  Florida.  You  dismantle  and 
transport.  John  Evans,  2313-B  Starmount 
Cir.,  S.  W.,  Huntsville,  Alabama. 


Two  Super  Simplex.  Simplex  sound 
LL3  pedestals,  18'  magazines,  two  regular 
Simplex,  3 point  pedestals  16  magazines. 
Best  offer.  Boice  Theatre,  Warsaw, 
Indiana.  , , , , , 


CHEAP  AS  DIRT — and  much  cleaner 
Forest  75A  HI  reflectors,  $49.50;  Simplex 
or  Strong  1KW  arcs,  $49.50;  Simplex 
magazines,  $4.95.  Worth  more  in  parts. 
S.O.S.,  602  W.  52nd,  New  York  19. 


RCA  MI-9030  Soundheads,  Brenkert 
mechanisms,  lenses,  rectifiers  & amplifiers. 
What  do  you  need?  Rhodes,  Box  3386, 
Savannnah,  Georgia. 


Simplex  E-7  Mechanisms,  repaired,  ready 
to  use  . . . guaranteed  . . . will  trade 
. . bargains  while  they  last.  Lou  Walters 
Projector  Repair  Service,  6140  Hunnicut 
Rd.,  Dallas  28,  Texas. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  & RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


DRIVE-IN  THEATRE  EQUIPMENT 

BASKET  REPLACEMENTS  for  old  type 
RCA  junction  boxes  . . . replaces  both 
baskets  and  mounts  on  top  of  junction 
box  cover,  easy  to  install.  Sample  and 
quantity  price  list,  65c.  Best  R/C  Mfg. 
Company,  3211  St.  John,  Kansas  City  23, 
Mo. 


EQUIPMENT  REPAIR  SERVICE 

Repair  Broken  Reflectors  with  guranteed 
Gatorhide!  Amazing  substance  outlasts 
silvering!  $2.95  postpaid  from  Gatorhide, 
Box  71,  Joplin,  Mo. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238 


Indoor  for  Immediate  Lease:  North- 

eastern U.  S.  8,000  to  50,000.  Experienced, 
aggressive,  imaginative,  educated  young 
man  wants  to  settle.  All  replies  acknowl- 
edged. Boxoffice,  9326. 


Wanted:  Theatre  to  lease,  with  option 
to  buy.  29  years  experience.  Now  em- 
ployed as  General  Manager,  Frels  The- 
atres, Inc.,  8 years  in  this  position.  My 
employers  know  about  this  ad.  J.  D. 
Oliver,  407  W.  Wisteria,  Victoria,  Texas. 


THEATRES  FOR  SALE  OR  LEASE 


Sale  or  Lease:  Three  excellent  drive-ins. 
Package  or  individual,  you  can  have  1, 
2,  3.  Fairview,  St.  Marys,  Pa.;  Hunting- 
don, Huntingdon,  Pa.,  White  Way,  War- 
ren, Pa.  Health.  Anderson,  Mt.  Jewett,  Pa. 
Phone  4881  or  3511. 


For  Rent:  Nite  Club  Theatre,  deluxe 
complete.  A.  B.  Coleman,  401  Park 
Avenue,  Columbia,  Missouri. 


Theatre  for  lease:  900  seats,  never 

closed;  circuit  exhibitor's  lease  expired; 
Smith  Theater,  Barnesboro,  Pa.  Write  W. 
i H.  Feaster,  P.O.  Box  301,  Windsor,  Mo. 


THEATRES  FOR  SALE 

West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Keamy  Street,  San  Francisco  6,  California. 


For  Sale:  Central  San  Joaquin  Valley 
near  air  base.  700  seat  house  doing  good 
business,  priced  below  value.  Contact 

A.  D.  Ruff,  P.O.  Box  426,  Huron,  Cal- 
ifornia. Phone  WH  5-2125. 

For  Sale:  Modern  drive-in  theatre, 

Okanagan  Valley,  British  Columbia.  400- 
car.  Potential  population  25,000.  Best  cli- 
mate in  Canada.  Data  and  pictures  avail- 
able. Owner  retiring.  Box  580,  Kelowna, 

B.  C. 

For  Sale:  532-car  drive-in  theatre,  county 
seat,  nearest  competition  23  miles.  Re- 
tiring, full  particulars  on  request.  Twenty- 
five  thousand  down  required.  Sunset  The- 
atre, Lapeer,  Michigan. 

For  Sale:  200-car  drive-in  theatre  lo- 
cated in  central  Florida.  Population 
8,500,  nearest  competition  25  miles.  Good 
equipment,  CinemaScope,  Ballantyne 
sound.  Room  to  expand,  a money  maker. 
$27,000.  Contact  A.  W.  Durham,  P.O.  Box 
86,  Arcadia,  Florida.  WA  8-5199  or  WA 
9-4255. 

West  Texas  money  maker,  350  seats, 
good  equipment,  building  with  Penthouse. 
Fine  cotton  crop  every  year,  new  oil 
field.  Best  season  coming.  Mexican,  Ameri- 
can product.  Fine  place  to  re-locate, 
Chillicothe,  Texas.  Bargain.  Send  answers 
to  Boxoffice,  9334. 


For  Sale:  Two  hundred  seat  theatre, 
county  seat,  Central  Indiana.  Sacrifice, 
wish  to  retire,  will  finance.  P.  O.  Box 
237,  Flora,  Indiana  or  Flora  Theatre  phone. 

678  seat  theatre  in  Northwestern  Colo- 
rado including  real  estate  and  all  equip- 
ment, living  quarters,  and  two  sub-rentals. 
Good  hunting  and  fishing  area.  Reason- 
able down  payment  and  terms  to  good 
operator.  Boxoffice  9339. 


For  Sale:  $8,000  second  mortgage  for 
$3,000,  $6%.  Low,  low  first  mortgage 

being  paid  off.  300-car  capacity,  running 
full  time.  Texas  town  over  5,000,  only 
drive-in  in  county.  Money  needed  for 
present  business  investment.  Investigate. 
Lloyd  Hutchins,  Box  119,  Burnet,  Texas. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hal- 
ted, Chicago,  111. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25”,  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers,  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 

Theatre  Exhibitors:  Are  you  going  to  re- 
model? We  can  save  you  money.  We 
can  rebuild  your  own  chairs  or  we  can 
supply  you  with  many  thousands  of  late 
type  chairs,  the  most  durable  and  com- 
fortable chairs  that  can  be  made  today. 
Contact  us  before  buying.  Nick  Diack, 
Eastern  Seating  Co.,  138-13  Springfield 
Blvd.,  Springfield  Gardens,  N Y.  LA  8-3696. 

3,369  Bodiform,  International,  Plywood 
chairs.  Lone  Star  Seating,  Box  1734,  Dal- 
las. 


BUSINESS  OPPORTUNITIES 


BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Warms,  tender- 
izes ana  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building, 
Nashville,  Tennessee. 


For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  '‘LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


THEATRE  TICKETS 


Prompt  Service.  Special  printed  roll 
tickets.  100,000,  $37.95;  10,000,  $12.75; 

2,000,  $5.95.  Each  change  in  admission 
price,  including  change  in  color,  $4.25 
extra.  Double  numbering  extra.  F.O.B. 
Kansas  City,  Mo.  Cash  with  order.  Kansas 
City  Ticket  Co.,  Dept  11,  109  W.  18th 
Street,  Kansas  City  8,  Mo. 


Handy  Subscription  Order  Form 

CLIP  & MAIL  TODAY 

☆ 

BOXOFFICE: 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 

Please  enter  my  subscription  to  BOXOFFICE,  52  issues  per  year  (13 
of  which  contain  The  MODERN  THEATRE  section). 

□ $3.00  FOR  1 YEAR  □ $5.00  FOR  2 YEARS  □ $7.00  FOR  3 YEARS 
□ Remittance  Enclosed  □ Send  Invoice 

THEATRE  

STREET  ADDRESS 

TOWN  STATE  

NAME POSITION  


BOXOFFICE  ::  August  7,  1961 


29 


It  takes  a lot  of  “organization”  to  provide  the  dependable  service 
you  require  on  TRAILERS  and  ACCESSORIES... 


YOURS. ..and. ..OURS! 

We  have  the  routine  down  pat ...  because  we’ve  been  doing  it 
for  more  than  FORTY  YEARS . . . but  no  matter  how  proficient 
we  become... all  it  takes  to  turn  good  service  into  bad,  is  the 
failure  of  one  individual  to  maintain  the  orderly  rotation  of 
TRAILERS  and  ACCESSORIES... from  NSS  to  MR.  EX- 
HIBITOR,  and  from  MR.  EXHIBITOR  back  to  NSS! 


SERVICE  is  a matter  of  TIMING! 

We  ship  ON  TIME! 

You  return  ON  TIME! 

Our  service  is  just  as  dependent  upon  the  prompt  return  of 
TRAILERS  and  ACCESSORIES  by  your  operator  and  usher 
...as  it  is  upon  the  shipping  of  these  items  by  our  shippers. 

Perhaps  your  operator  and  your  usher  don’t  realize  how  im- 
portant they  are  to  this  Boxoffice  routine.  We  hope  you’ll  tell 
them. 


nATIOlUH 


Rcbee/i 

V y PRtff  BRBY  i 


SERVICE 

Of  rnf  /nous  try 


AUGUST  14,  19 


"The  Parent  Trap,"  Walt  Disney  production  released  by  Buena  Vista,  was  chosen  by  the  National 
Screen  Council  as  winner  of  the  BOXGFFICE  Blue  Ribbon  Award  for  July.  Shown  in  the  above 
scene  are  the  stars,  young  Hayley  Mills,  Maureen  O'Hara  and  Brian  Keith.  The  Award 
is  based  on  general  entertainment  merit  and  suitability  for  the  whole  family  . . . Page  13. 


Exhibitors'  Campaign 

Everything's  Ducky 

Columbia 


-See  Showmandiser  Section 


WHY  THIS  MOVIE  WJ 
TALK  OF  THE  FALL 


TIP-OFF! 

"Picture  of  the  Month” 


-GOOD  HOUSEKEEPING 


"Picture  of  the  Month” 
"Spotlight” 

"Picture  of  the  Month’ 


-REDBOOK  MAGAZINE 
McCALLS  MAGAZINE  IN  AUGUST  AND  OCTOBER 

7 


-SPECIAL  MERIT  AWARD,  PARENTS’  MAGAZINE 

Associated  Press 

-JEAN  SPRAIN  WILSON  NATIONALLY  SYNDICATED  ARTICLE 

King  Features 

-ALICE  HUGHES  NATIONALLY  SYNDICATED  COLUMN,  JULY  AND  AUGUST 

"Bell-Ringer” 

-"BEST  PICTURE”  IN  SCHOLASTIC  MAGAZINES 


AND  IT’S  JUST  THE  BEGINNING! 

EXTRA!  NEW  PRESS-TIME  HONOR! 

“Bridge  to  the  Sun”  has  just  been  picked  to  represent  the 
American  Film  Industry  at  this  year’s  Venice  Film  Festival. 


_L  BE  THE 
SEASON! 


Metro-Goldwyn-Mayer  presents 


Carroll  Baker 


CO-STARRING 


with  JAMES  YAGI-EMI  FLORENCE  HIRSCH 

NORI  ELIZABETH  HERMANN  ‘ based  on  the  autobiographical  novel  by  GWEN  TERASAKI 

screen  play  by  CHARLES  KAUFMAN  - produced  by  JACQUES  BAR  ■ directed  by  ETIENNE  PERIER  • A CITE  FILMS  PRODUCTION 


JAMES  SHI6ETA 


First  a Best-Seller! 
Then  a Reader’s 
Digest  special  feature! 

Now  a great 
motion  picture! 


MASSIVE 

PRE-SELLING! 


JULY 


Ads  in  Good  Housekeeping,  Reader’s 
Digest,  reach  50  million  readers. 
Author  Gwen  Terasaki,  star  Carroll 
Baker  and  director  Etienne  Perier  in 
New  York  for  interviews.  A flood  of 
publicity  coming  nationwide. 


AUGUST 


Newsreel  and  wire  service  coverage 
will  sweep  America  telling  about  the 
special,  advance  Gala  Preview  celebra- 
tion in  author’s  home-town,  attended 
by  Carroll  Baker  plus  other  stars  and 
celebrities. 


SEPTEMBER 


Publicity  tour  of  principal  cities  by 
author  Gwen  Terasaki.  Official  open- 
ing of  Broadway  spectacular  “Bridge,” 
Bands,  personalities,  nationwide  press 
and  newsreel  coverage.  Start  of  long- 
range  radio  campaign  with  M-G-M 
Record  “Theme  from  ‘Bridge  to  the 
Sun’.”  Commencing  saturation  pre- 
views of  picture  for  press,  radio,  TV, 
dignitaries,  opinion-makers  in  many 
cities  at  theatre  showings. 


OCTOBER 


Giant  World  Premiere  send-off  in 
simultaneous  3-city  Gala  Celebration, 
Washington,  D.  C.,  San  Francisco 
and  Tokyo.  World  press  coverage. 


ROBERT  ROSSEN’S 


A motion  picture 
that  probes  the 

stranger. . . the 
pick-up. . .why 
a man  hustles 
for  a buck 
or  a place 
in  the  sun! 


wmmm, 


FAST  . 
EDDIE...  | 

I The  guy  I 
|f  with  the  | 
i hustler’s  % 
p smile... 

^ the  strange 
p past.. .and  | 
^ the  animal  * 
4 instinct! 


SARAH... 

A bottle 
...two 
glasses  I 
and  a ’ 
man’s 
razor 
always  in 
her  room! 


Always 
looking 
for  the 
angle... 
and  the 
sucker 
to  skin 
alive! 


Give  him 
the  chance 
...and  he'd 
own  your 
tomorrows 
before  they 
ever  came! 


with 


McCORMICK 


Produced  and  Directed  by 


ROBERT  ROSSEfL*,*  SIDNEY  CARROLL  - ROBERT  ROSSEN 


CinemaScop£ 


20th  launches  the  fall  season  with  dynamite! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 


CAUSE  AND  EFFECT 


BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN  ..  Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Bird. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Editor;  .lesse  Shlyen,  Managing 
Editor;  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modern  Theatre 
Section.  Telephone  CHestnut  1-7777. 


NE  OF  THE  big  mistakes  this  business 
makes  is  to  operate  under  the  impression 
its  product  is  perishable,  that  if  it  isn’t 
quickly  used  up,  it  will  spoil.  As  a result,  pictures 
not  only  are  played  off  too  fast,  they  are  played 
too  fast,  all  too  often  with  insufficient  time  to 
permit  the  doing  of  a good,  let  alone  the  best,  job 
of  merchandising.  This  has  been  a long-time 
cause  of  poor  grosses  for  many  pictures  that, 
under  the  right  circumstances,  would  do  con- 
siderably better. 


o 


Editorial  Offices;  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
M.  Mersereau,  Associate  Publisher  & 
General  Manager;  A1  Steen.  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B 
Clow.  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28.  Calif.  Ivan  Spear,  manager.  Tele- 
phone Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
stetn,  manager.  Telephone  DUnklrk  8-2286. 

London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded In  the  first  Issue  of  each  month. 

Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlversity 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbis:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Gulnan,  5927  Wlnton. 
Denver.  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Russ  Schocb.  Register-Tribune 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOodward  2-1144. 

Hartford:  Allen  M.  Wldem,  CH  9-8211. 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  98  St. 
Milwaukee:  Wm.  Nlchol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Pittsburgh:  R.  F.  Kllngensmlth,  516  Jean- 
ette. Wllklnsburg,  CHurchiil  1-2809. 
Portland.  Ore. : Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukls,  Loew’s  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
Ban  Francisco:  Dolores  Barusch,  25  Tay- 
lor St..  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  Hurley,  306  H.  St. 
N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St.. 
Jules  Larocbelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayvlew  Ave.  Wlllowdale, 
Ont.  W.  Gladish. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 

Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

AUGUST  14,  1961 

Vol.  79  No.  17 


Related  to  this  is  the  tendency  to  convey  to 
the  public  that  the  majority  of  the  pictures  aren’t 
worth  seeing,  if  one  may  judge  by  the  stress 
that  is  laid  largely  on  selling  a mere  handful  of 
big  pictures.  That  bad  habit  originates  with 
the  distributors  who  have  increasingly  inclined 
to  play  down  pictures,  virtually  sneaking  them 
on  the  market,  because  they  lack  big  names.  There 
are  exceptions,  of  course,  but  they  are  few  and  far 
between.  And,  with  the  advent  of  the  era  of 
blockbusters,  so-called,  this  errant  attitude  has 
been  compounded.  Distributors  “expect”  certain 
of  their  pictures  to  lose  money — an  attitude  that 
has  spread  to  exhibitors — with  the  dependency 
for  sufficient  profit  to  cover  these  losses  to  come 
from  the  “big  guns.” 

This,  in  turn,  has  unavoidably  seeped  through 
to  the  public.  Hence  the  peaks  of  patronage — all 
too  few — and  the  valleys  that  are  all  too  many 
and  too  deep. 

★ ★ 

There  was  a time  when  both  distributors  and 
exhibitors  adhered  to  the  positive  point  of  view 
that  “a  picture  is  new  until  it  has  been  seen.” 
That  was  applied  not  only  to  pictures  in  current- 
season  release  but  even  to  reissues.  And,  it  has 
been  proved  over  and  over  again,  that  good 
attractions  that  may  not  have  attained  their 
patronage  potential,  often,  can  be  replayed  with 
more  than  satisfactory  results.  Sometimes,  a pic- 
ture that  did  not  do  at  all  well  on  its  first  time 
around  is  given  added  value  because  of  the 
presence  in  its  cast  of  a newly  made  personality, 
or  a “timeliness”  that  is  given  the  picture  by  a 
current  happening. 

Our  point  is  that  too  many  pictures  are  under- 
sold, resulting  in  one  of  the  biggest  causes  for 
the  break  in  the  moviegoing  habit  that  cannot 
be  sustained  when  it  has  to  depend  on  just 
skimming  the  “peaks.” 

We  reiterate  a frequent  statement  that  a high 
contributing  factor  in  attendance  irregularity  is 
due  to  overpricing  of  admissions — and  conces- 
sions items.  This,  again,  is  a case  of  viewing  our 
product  in  trade  as  “perishable” — and  so  “get 
all  out  of  it  quickly  today — never  mind  to- 
morrow.” Any  exhibitor,  who  thinks  the  public 
doesn’t  sense  that,  because  people  do  turn  out 


i 


for  the  big  attractions  that  are  sold  big,  needs 
only  to  ask  his  patrons  or  hear  them  talk  to  one 
another.  This  harks  back  to  one-night  stand  and 
carnival  shows  that  were  “here  today  and  gone 
tomorrow”  operations.  But  the  movie  theatre  is 
a permanent  institution,  an  asset  to  its  com- 
munity, even  if  it  operates  only  on  weekends  in 
the  smallest  of  crossroads  centers. 

No  one  expects  to  do  top  business  on  every 
attraction.  But,  above-average  attendance  can  be 
gotten  for  most  of  them,  if  the  right  methods  are 
employed.  A low  price  won’t  make  a dud  attrac- 
tion a success.  But  a good  picture,  properly  sold 
at  a reasonable  admission  price,  will  attract 
twice  as  many  people  as  will  a picture  that  is 
scaled  too  high;  and  the  moderate-priced  scale 
can  also  produce  bigger  grosses. 

As  an  example,  there  is  the  gratifying  ex- 
perience of  Universal  and  a number  of  exhibi- 
tors, through  the  introduction  of  a “modified’ 
roadshow  policy  for  “Spartacus.”  In  these  in- 
stances, admission  prices  were  reduced  from  top 
hard-ticket  prices  and  a third  showing  per  day 
was  added  to  reach  a median  of  patronage.  In 
all  instances,  the  grosses  not  only  took  a sub- 
stantial climb,  but  they  kept  building.  Thus,  it 
was  evidenced  that  price,  as  well  as  quality  of 
the  attraction,  is  a factor  in  movie  attendance. 
Doubtless,  the  prestige  created  for  “Spartacus’ 
through  its  initial  hard-ticket  roadshow  policy 
and  the  extensive  promotion  given  it,  long  before 
its  release,  developed  a great  want-to-see  for  this 
production."  Still,  the  increase  in  attendance  and 
in  dollar  take,  under  the  change  in  policy,  is 
sufficient  proof  that  the  “right  price”  is  an  im- 
portant factor  in  attracting  volume  patronage. 

★ ★ 

Another  business-building  factor  is  known  as 
audience  appeal — for  and  by  the  physical  attrac- 
tiveness of  the  theatre.  In  recent  months,  there 
has  been  a considerable  upsurge  in  the  reno- 
vating and  modernizing  of  theatre  properties. 
To  name  a few,  the  Schine  Circuit  is  on  a multi- 
million-dollar-modemization  program  and  has 
just  reopened  its  fifteenth  house  thereunder; 
National  Theatres  & Television  circuit  is  con- 
tinuing to  modernize  throughout  its  operations; 
Stanley  Warner  is  spending  upwards  of  $250,000 
in  updating  each  of  a number  of  its  key  houses 
and  other  circuits  and  many  independent  op- 
erators are  increasingly  giving  their  properties 
similar  attentions.  Drive-in  operators,  too,  are 
refurbishing  and  improving  their  equipments. 

The  theatre,  whether  indoor  or  outdoor,  cannot 
be  separated  from  the  picture.  Attractive  sur- 
roundings for  a good  attraction  at  an  attractive 
price  is  an  unbeatable  combination. 


Move  to  Nip  'Runaway  Production' 

IATSE  N.  Y.  Locals  in  Deal 
For  Profit  Participation 


NEW  YORK — A plan  to  curtail  so-called 
“runaway  production”  and,  at  the  same 
labor  unions  to  par- 
ticipate in  the  profits 
of  a picture  has  been 
completed  by  pro- 
ducer Michael  Myer- 
berg  and  seven  un- 
ions affiliated  with 
the  IATSE  in  New 
York.  The  first  appli- 
cation of  the  ar- 
rangement will  be 
aimed  at  making  it 
possible  for  motion 
pictures  made  in  the 
United  States  to  com- 
pete on  a cost  level 
with  European  film 
production. 

Myerberg  and  the 
union  officials  ex- 
plained the  new  setup  at  a meeting  in  the 
IATSE  headquarters  here  Monday  (7). 
Under  the  terms  of  the  agreement,  the 
seven  locals  will  receive  16%  per  cent  of 
the  gross  proceeds  of  a picture  after  de- 
ducting all  production  costs  and  one-half 
of  the  distribution  costs.  Two  other  items 
in  the  agreement  were  cited  to  indicate  the 
general  broad  scope  and  goodwill  expressed 
by  the  unions  and  Myerberg.  These  were 
the  allowance  for  interchangeability  and 
the  adjustment  of  the  size  of  the  crew  in 
the  interest  of  economy  and  efficiency  with 
no  sacrifice  of  quality. 

FIVE  FILMS  IN  TWO  YEARS 

Using  New  York  crews  under  the  ar- 
rangement, Myerberg  plans  to  make  five 
pictures  within  the  next  two  years  in  the 
East.  The  films  will  be  in  the  moderate 
budget  category,  the  maximum  in  the 
neighborhood  of  $250,000.  Myerberg  esti- 
mated that  the  same  pictures,  produced 
without  the  agreement,  would  cost  at  least 
$500,000.  He  is  negotiating  to  acquire  a 
part  of  the  site  formerly  occupied  by 
Mitchell  Field  in  Nassau  County  on  Long 
Island  as  a studio  headquarters.  He  hopes 
to  get  the  first  picture  in  production  within 
three  months. 

Steve  D’lnzillo,  secretary  of  the  East 
Coast  Motion  Picture  Studio  Council, 
served  as  liaison  in  the  negotiations  be- 
tween Myerberg  and  the  locals.  He  em- 
phasized that  the  IATSE,  itself,  was  not 
involved  in  the  deal,  only  the  locals  were 
participating.  He  said  the  plan  was  strictly 
an  experimental  venture  in  an  effort  to 
pave  the  way  for  American-made  films  be- 
ing restored  to  their  former  unchallenged 
predominance  so  that,  in  turn,  more  op- 
portunities would  be  provided  for  employ- 
ment for  those  who  relied  upon  motion 
picture  work  as  their  sole  source  of  liveli- 
hood. 

Under  the  terms  of  the  agreement,  all 
the  union  employes  will  work  at  the  ap- 
plicable minimum  scales  prevailing  in  the 
standard  contracts.  Interchangeability  will 
be  permitted  to  the  extent  that  it  will  not 
result  in  the  displacement  entirely  of  an 
employe  who  otherwise  would  be  employed; 


that  is,  members  within  various  crafts  or 
classifications  will  be  allowed  to  perform 
other  duties  during  overtime  hours  even 
though  it  results  in  crew  limitation  in  ac- 
cordance with  actual  need.  Another  con- 
cession by  the  crafts  is  the  starting  time  of 
daily  work  which  may  be  moved  up  to  12 
noon  instead  of  8:30  a.m.  now  prevailing. 

The  crafts  involved  in  the  Myerberg  pact 
are  the  Assistant  Directors  and  Screen 
Clerks,  Local  161;  Stage  Employes,  Local 
340  of  Nassau  County;  Motion  Picture  Op- 
erators Union,  Local  640;  International 
Photographers  of  the  Motion  Picture  In- 
dustries, Local  644;  Theatrical  Wardrobe 
Attendants  Union,  Local  764;  Motion  Pic- 
ture Film  Editors,  Local  771,  and  Makeup 
Artists  and  Hair  Stylists,  Local  798. 

A paragraph  in  the  contract  points  up 
the  reason  for  the  arrangement,  namely, 
that  the  employer  (Myerberg)  in  his  desire 
to  produce  feature  films,  although  on  low 
budgets,  be  of  such  high  artistic  quality, 
content  and  value  that  they  may  compete 
successfully  with  the  large  number  of 
foreign-made  imports  of  that  type  cur- 
rently being  shown  in  this  country. 

TO  NAME  REVIEW  GROUP 

A review  committee,  consisting  of  three 
representatives  of  the  union  and  three  rep- 
resenting management,  will  be  appointed  to 
hear  all  disputes  which  might  arise  from 
the  agreement. 

Whether  the  unions  will  make  similar 
agreements  with  other  producers  will  de- 
pend on  how  successful  the  Myerberg  ar- 
rangement turns  out.  The  setup,  as  de- 
veloped, applies  only  to  New  York  produc- 
tion and  has  no  tie  with  any  of  the  Holly- 
wood crafts  or  producers. 

Myerberg’s  association  with  the  amuse- 
ment business  goes  back  to  1926  when  he 
started  as  a producer  of  vaudeville  units, 
later  branching  out  into  the  legitimate  the- 
atre, musical  comedy,  concert,  opera,  dance 
and  motion  pictures.  His  last  stage  pro- 
duction was  “Compulsion,”  prior  to  which 
he  produced  “Waiting  for  Godot,”  “Lute 
Song”  and  “The  Skin  of  Our  Teeth.”  His 
pictures  were  “Patterns”  and  “Hansel  and 
Gretel.” 

Topics  for  Allied  Board 
To  Discuss  Are  Listed 

Detroit— The  complete  agenda  of  the 
board  meeting  of  National  Allied,  to 
be  held  August  16,  17  at  the  Sheraton- 
Cadillac  Hotel  here  was  released  this 
weekend  by  Milton  H.  London,  ex- 
ecutive director.  Principal  items  in- 
clude: 

1.  Change  of  name  to  Allied  Theatre 
Owners  Ass’n. 

2.  Assignment  of  the  1965  conven- 
tion, with  bid  by  western  Pennsylvania. 

3.  Discussion  of  film  contract  and 
rental  details. 

4.  Action  on  the  highly  controversial 
16mm  competition  situation. 


Michel  Heads  20th-F ox 
Executive  Committee 

NEW  YORK — W.  C.  Michel,  executive 
vice-president  of  20th  Century-Fox,  was 
elected  chairman  of 
the  company’s  execu- 
tive committee  by  the 
board  of  directors 
here  Tuesday  (8). 

The  board  meeting 
dispersed  a variety  of 
rumors  in  regard  to 
the  company’s  opera- 
tions, among  them 
that  Spyros  P. 

Skouras  might  re- 
linquish the  presi- 
dency and  become 
chairman  of  the  W.  C.  Michel 
board. 

Michel  long  has  been  a potent  figure  in 
the  company’s  operations,  although  with- 
out much  fanfare.  In  his  new  assignment, 
it  is  expected  he  will  carry  on  most  of  the 
duties  heretofore  performed,  but  will  have 
greater  authority  on  decisions  relating  to 
home  office  functions,  in  cooperation  with 
Skouras,  who  will  be  spending  a greater 
part  of  his  time  at  the  studio. 

Having  started  with  the  old  Fox  Film 
Corp.,  of  which  he  was  a vice-president  and 
treasurer,  Michel  later  became  executive 
vice-president  in  which  post  he  continued 
after  the  merger  of  Fox  with  20th  Century 
Pictures  in  1935. 

The  executive  committee  previously  did 
not  have  a chairman,  its  sessions  having 
been  conducted  by  Skouras.  The  group 
consists  of  Milton  S.  Gould,  John  L.  Loeb, 
Thomas  A.  Pappas,  Colby  Chester,  Earl 
Puckett,  Robert  Clarkson  and  Robert 
Lehman,  in  addition  to  Skouras  and  Michel. 

Gould,  who  with  Loeb,  became  a mem- 
ber of  the  Fox  board  in  March,  and  is 
chairman  of  a special  committee  oversee- 
ing the  activities  of  the  company’s  studio 
operations,  gave  a report  of  the  survey 
which  was  recently  completed.  Skouras 
also  gave  a report  on  the  studio’s  status 
and  its  future  plans.  Skouras  said  the 
board  meeting  was  “harmonious.” 


Alan  May,  Irving  Levin 
Elected  NT  Directors 

BEVERLY  HILLS— Alan  May  and  Irv- 
ing H.  Levin  have  been  elected  directors  of 
National  Theatres  and  Television,  Inc.,  it 
was  announced  by  Eugene  V.  Klein,  presi- 
dent. This  action  filled  the  board  to  its 
full  membership. 

May,  who  has  been  associated  with  NT 
for  the  past  27  years,  has  been  vice-presi- 
dent and  treasurer  of  the  company  since 
1954.  He  previously  served  as  a director  of 
the  corporation  from  November  1954  to 
February  1959. 

Levin  has  been  active  for  the  past  13 
years  in  various  executive  capacities  in  the 
exhibition,  distribution  and  production 
phases  of  the  motion  picture  business. 
Due  to  his  affiliations  in  the  industry,  his 
election  is  subject  to  federal  court  approval. 

Robert  W.  Selig,  recently  appointed 
general  manager  of  theatre  operations  for 
NT,  was  elected  vice-president  of  the  com- 
pany. The  board  also  terminated  Sheldon 
Smerling’s  position  as  executive  vice-presi- 
dent due  to  policy  differences  in  the  man- 
agement. He  continues  as  a director. 


time,  permit  studio 


Michael  Myerberg 


6 


BOXOFFICE  ::  August  14,  1961 


MGM  Sets  12  Releases 
For  September- April 


Metro-Goldwyn-Mayer  executives  attend  a sales  and  promotion  meeting  in 
preparation  for  the  launching  of  26  premiere  engagements  of  Samuel  Bronston’s 
“King  of  Kings”  throughout  the  country.  Left  to  right:  Mel  Maron,  Zeb  Ep- 
stein, Morris  Lefko,  MGM  vice-president  and  general  sales  manager  Robert  Mo- 
chrie,  Emery  Austin,  Ralph  Wheelright  and  Herbert  J.  Bennin. 


Urges  More  Executives 
Go  on  Promotion  Tours 

NEW  YORK — “More  home  office  execu- 
tives should  get  out  and  go  on  tour  pro- 
moting a new  picture 
and  thus  meet  exhibi- 
tors, the  press  and 
the  public,”  accord- 
ing to  Si  Seadler, 
MGM  eastern  adver- 
tising manager,  who 
obviously  enjoyed 
touring  for  “Where 
the  Boys  Are”  and, 
now,  for  the  forth- 
coming “Bridge  to 
the  Sun.” 

Seadler  accom- 
Si  Seadler  panied  Carroll  Baker, 
star  of  “Bridge  to  the  Sun,”  to  the  special 
preview  showing  of  the  picture  in  Johnson 
City,  Tenn.,  the  home  town  of  Mrs.  Gwen 
Terasaki,  who  wrote  the  autobiographical 
novel  on  which  the  picture  is  based,  Thurs- 
day (10).  They  were  met  at  the  airport  by 
Mrs.  Terasaki,  Johnson  City’s  lady  mayor, 
the  city  manager  and  the  other  officials. 
A police  escort  accompanied  the  party  to 
the  Majestic  Theatre  there,  the  entire 
series  of  events  being  sponsored  by  the  city, 
in  cooperation  with  MGM  and  the  Wilby  & 
Kincey  circuit. 

“Bridge  to  the  Sun,”  which  has  been 
chosen  as  the  official  U.S.  entry  at  the 
Venice  Film  Festival,  starting  August  20, 
also  has  won  awards  from  Parents’  Maga- 
zine, Good  Housekeeping  and  others,  ac- 
cording to  Seadler.  He  and  Mrs.  Terasaki 
will  visit  other  U.S.  cities  promoting  the 
picture,  which  is  an  October  release  and 
will  have  a three-city  premiere  October  5 
in  Washington,  D.C.,  San  Francisco  and 
Tokyo. 

Seadler  later  will  tour  to  promote  MGM’s 
two  forthcoming  Cinerama  features,  “How 
the  West  Was  Won”  and  “The  Wonderful 
World  of  the  Brothers  Grimm,”  but  not 
until  1962. 


Chicago  Censors  Approve 
'Lovers'  in  Entirety 

CHICAGO — The  Chicago  Censor  Board 
has  issued  a seal  of  approval  for  the 
French  film,  “The  Lovers,”  to  be  shown 
with  no  cuts  whatsoever,  after  two  years 
of  legal  action.  The  picture,  distributed  in 
the  U.S.  by  Zenith  International,  will  open 
at  the  Capri  Theatre  within  the  next  two 
weeks. 

“The  Lovers”  was  first  submitted  to  the 
Censor  Board  in  Chicago  in  September 
1959  and  was  denied  a permit  by  the  cen- 
sors, which  was  reaffirmed  by  the  police 
commissioner  and  the  mayor  of  Chicago. 
Legal  action  was  taken  and  the  decision 
upholding  the  Chicago  censor  was  origin- 
ally rendered  by  the  district  court.  On  ap- 
peal, the  district  court  was  reversed  by  the 
Seventh  Court  of  Appeals,  which  instructed 
the  Censor  Board  to  review  and  judge  the 
picture  in  its  entirety,  with  its  decision  to 
be  based  on  whether  “The  Lovers”  was 
totally  obscene. 

The  issue,  in  the  case  of  Chicago,  as  well 
as  throughout  the  U.S.  and  the  world,  cen- 
tered on  a 21 -minute  love  scene  between 
the  two  principals. 


HOLLYWOOD — During  the  recent  visit 
to  MGM  studios  by  general  sales  manager 
Robert  S.  Mochrie,  12  important  motion 
pictures  were  set  for  distribution  by  the 
studio  from  September  1961  through  April 
1962.  Heading  the  list  as  special  attrac- 
tions are  “King  of  Kings”  and  “The  Four 
Horsemen  of  the  Apocalypse.” 

Following  is  the  complete  schedule: 

September — “A  Thunder  of  Drums,”  ad- 
venture drama  starring  Richard  Boone, 
George  Hamilton,  Luana  Patten,  Arthur 
O’Connell  and  Charles  Bronson.  Producer, 
Robert  J.  Enders.  Director,  Joseph  New- 
man. 

October — “Bridge  to  the  Sun,”  screen 
biography  of  Gwen  Terasaki,  starring  Car- 
rol Baker  and  James  Shigeta.  Producer, 
Jacques  Bar.  Director,  Etienne  Perier. 

Also  in  October,  the  world  premiere  and 
first  roadshow  engagements  of  “King  of 
Kings,”  Samuel  Bronston  production  star- 
ring Jeffrey  Hunter,  Siobhan  McKenna, 
Hurd  Hatfield,  Ron  Randell,  Viveca  Lind- 
fors,  Rita  Gam,  Robert  Ryan,  Rip  Torn, 
Carmen  Sevilla.  Director,  Nicholas  Ray. 

November — “Bachelor  in  Paradise,”  a 
comedy  starring  Bob  Hope  and  Lana  Tur- 
ner. Producer,  Ted  Richmond.  Director, 
Jack  Arnold.  “The  Colossus  of  Rhodes,” 
action  spectacle  toplining  Rory  Calhoun 
and  Lea  Massari.  Producer,  Michele 
Scaglione.  Director,  Sergio  Leone. 

December — “The  Wonders  of  Aladdin,” 
starring  Donald  O’Connor,  Vittorio  de  Sica 
and  Noelle  Adam.  Producers,  Joseph  E. 
Levine  and  P.  G.  Gurgo-Salice.  Director, 
Henry  Levin. 

January — “The  Four  Horsemen  of  the 
Apocalypse,”  classic  drama  starring  Glenn 
Ford,  Ingrid  Thulin,  Charles  Boyer,  Lee  J. 
Cobb,  Paul  Lukas,  Yvette  Mimieux,  Karl 


Boehm  and  Paul  Henreid.  Producer,  Julian 
Blaustein.  Director,  Vincente  Minnelli.  Also 
in  January,  “Light  in  the  Piazza,”  romantic 
drama  set  in  Rome,  starring  Olivia  De 
Havilland,  Rossano  Brazzi,  Yvette  Mimieux, 
George  Hamilton,  Barry  Sullivan.  Pro- 
ducer, Arthur  Freed.  Director,  Guy  Green. 

February — “All  Fall  Down,”  with  Eva 
Marie  Saint,  Warren  Beatty,  Karl  Malden, 
Angela  Lansbury  and  Brandon  Wilde 
starred.  Producer,  John  Houseman.  Di- 
rector, John  Frankenheimer. 

March — “The  Horizontal  Lieutenant,” 
starring  Jim  Hutton  and  Paula  Prentiss. 
Producer,  Joe  Pasternak.  “A  Very  Private 
Affair,”  starring  Brigitte  Bardot  and  Mar- 
cello Mastrioanni.  Producer,  Jacques  Bar. 
Director,  Louis  Malle. 

April — “Sweet  Bird  of  Youth,”  toplining 
Paul  Newman,  Geraldine  Page,  Rip  Torn 
and  Madeleine  Sherwood.  Producer,  Pandro 
S.  Berman.  Director,  Richard  Brooks. 

The  world  premiere  of  “King  of  Kings” 
will  be  October  11  in  the  Loew’s  State  The- 
atre in  New  York,  and  other  cities  set  for 
premieres  in  the  U.S.  and  Canada  are  Los 
Angeles,  October  12;  Chicago,  October  18; 
Boston,  Philadelphia  and  Toronto,  October 
25;  San  Francisco,  Detroit,  Montreal  and 
Washington,  D.C.,  November  1;  Minne- 
apolis, Kansas  City,  Pittsburgh  and  Den- 
ver, November  8;  Cleveland  and  Dallas, 
November  15.  Baltimore,  Seattle,  Port- 
land, Ore.,  St.  Petersburg,  Fla.,  Indian- 
apolis, Salt  Lake  City,  Vancouver,  B.C., 
Buffalo,  Milwaukee  and  Houston,  Decem- 
ber 20. 

The  film  also  will  open  in  Cincinnati, 
Atlanta,  Miami  Beach,  Oklahoma  City, 
Omaha,  New  Orleans  and  St.  Louis  soon. 

The  European  premiere  will  be  on  No- 
vember 15  in  London  and  the  Far  East 
premiere  will  be  in  Tokyo  November  22. 


BOXOFFICE  ;:  August  14,  1961 


7 


Exhibitors  Highly  Optimistic,  Jackter 
Reports  After  National  Sales  Tour 


NEW  YORK — Even  though  Rube  Jackter 
is  a general  sales  manager  and  a vice- 
president.  too.  he  regards  himself  as  a 
traveling  salesman.  The  sales  boss  of  Co- 
lumbia Pictures  returned  last  week  from  a 
swing  around  the  country  in  the  interest  of 
some  of  Columbia’s  upcoming  product  and 
he  reported  Tuesday  <8>  that  exhibitors 
whom  he  contacted  were  highly  optimistic 
over  the  future. 

“The  showmen  have  recognized  the  fact 
that  they  have  to  roll  up  their  sleeves  and 
do  something  to  get  business,”  Jackter  said, 
and  “they  are  doing  it,”  he  added. 

Jackter  reported  that  “exhibitors  realize 
that  there  is  a motion  picture  business 
and  are  showing  keen  enthusiasm  in  their 
efforts  to  keep  patronage  at  a high  level.” 
If  theatremen  are  given  the  tools  with 
which  to  work,  they  will  merchandise  every 
picture  to  the  benefit  of  the  boxoffice,  he 
said. 

The  Columbia  sales  chief  started  his 
periodic  national  tours  a couple  of  years 
ago  when  he  went  on  the  road  to  sell  and 
ballyhoo  “The  7th  Voyage  of  Sinbad”  as 
the  company’s  Christmas  release.  He  per- 
sonally called  on  the  circuit  heads  and  had 
400  prints  working  by  the  time  Christmas 
rolled  around.  This  year  he  made  the 
rounds  to  sell  “The  Mysterious  Island”  for 
the  Yuletide  attraction  and  reported  that, 
to  date,  he  had  222  playdates. 

Jackter  said  that  he  was  regarded  by 
some  as  being  “nuts”  for  going  out  in  the 
heat  of  summer  but,  he  insisted,  a sales 
chief  must  get  into  the  field  and  meet  with 
his  customers  personally  in  order  to  instill 
interest  and  a desire  to  merchandise  the 
product.  Now,  he  said,  exhibitor  and  cir- 
cuit executives  look  forward  to  his  visits 
and  arrange  the  sessions  themselves.  On 
this  last  trip,  circuits  representing  90  per 
cent  of  Texas  playing  time  presented  him 
with  a “Man  of  the  Year”  citation.  Last 
year  he  was  honored  as  the  “Salesman  of 
the  Year.”  On  this  trip,  too,  he  was  made 
an  honorary  admiral  of  the  Texas  navy 
and  was  also  given  a “Man  of  the  Year” 
salute  by  the  Texas  Women  of  the  Motion 
Picture  Industry. 

While  in  Hollywood,  Jackter  saw  portions 
or  all  of  several  new  Columbia  pictures  and 
he  relayed  his  enthusiasm  to  the  field.  He 
described  “The  Devil  at  Four  ’OClock”  as 
another  blockbuster  and  he  was  high  in 
his  praise  of  “The  Notorious  Landlady,” 
“Walk  on  the  Wild  Side”  and  “Sail  a 
Crooked  Ship.” 

Jackter  said  he  believed  theatre  business 


Columbia  Has  $1  Million 
Week  in  U.S.  Billings 

New  York  — Columbia  Pictures’ 
United  States  billings  for  the  week 
ended  August  5 hit  its  first  million 
dollar  mark,  according  to  Rube 
Jackter,  general  sales  manager.  He 
said  he  could  not  remember  a pre- 
vious million-dollar  week.  Jackter  said 
the  business  was  not  based  on  “Guns 
of  Navarone”  bookings  because  the 
picture  was  not  playing  in  many  spots. 


JACKTER  IS  HONORED  — Rube 
Jackter,  vice-president  and  general 
sales  manager  for  Columbia  Pictures, 
was  cited  as  Man  of  the  Year  by  south- 
western exhibitors  when  he  visited  Dal- 
las recently.  Gordon  McLendon,  right, 
is  shown  presenting  Jackter  with  a 
miniature  metal  24-sheet  proclaiming 
the  award.  Jackter  also  was  presented 
with  a traveling  case  by  the  Women 
of  the  Motion  Picture  Industry  as  their 
choice  of  Man  of  the  Year,  and  a cita- 
tion from  Texas  Gov.  Price  Daniel, 
making  him  an  honorary  admiral  in 
the  Texas  Navy. 

was  improving  because  of  better  product 
and  the  fact  that  the  public  was  getting 
tired  of  television.  People  want  to  get  out 
of  their  homes,  he  said,  and  they  will  go  as 
long  as  good  pictures  are  available.  He  con- 
tended that  if  people  won’t  go  out  to  see  a 
picture,  then  the  picture  must  be  brought 
to  them.  By  that  he  meant  that  theatres 
in  shopping  centers  were  becoming  more 
and  more  important  in  the  presentation  of 
first-run  pictures,  offering  close-to-home 
film  entertainment.  He  said  that  “Homi- 
cidal” in  the  Chicago  neighborhoods  had 
grossed  $300,000  and  that  “Gidget  Goes 
Hawaii”  would  top  the  first  “Gidget”  by 
40  per  cent.  He  described  business  on  “The 
Guns  of  Navarone”  as  “fantastic.” 


Federal  Court  Drops  Suit 
Over  'Reptilicus'  Book 

HOLLYWOOD — American  International 
Pictures  has  announced  the  federal  court’s 
dismissal  of  Sidney  Pink’s  lawsuit  against 
AIP  and  Monarch  Books,  Inc.  in  connection 
with  “Reptilicus,”  paperback  book,  on  the 
ground  that  the  court  has  no  jurisdiction 
over  the  matter.  The  dismissal  was  issued 
by  the  court  prior  to  the  formal  hearing 
which  had  been  scheduled  for  August  7. 

American  International,  however,  still 
has  a $1,530,000  fraud  and  breach  of 
promise  suit  pending  against  Pink  over  the 
picture  “Reptilicus.” 


Dr  Pepper  July  Sales  Up 

DALLAS — Dr  Pepper  syrup  sales  con- 
tinued their  1961  upward  swing  in  July, 
gaining  more  than  nine  per  cent  over 
July  1960,  Wesby  R.  Parker,  president  of 
Dr.  Pepper  Co.  reported. 


Pathe-America  Distributes 
Report  on  New  Product 

HOLLYWOOD — The  nation’s  exhibitors 
will  receive  by  mail  a detailed  report  of 
Pathe-America  Distributing  Company’s 
production  and  distribution  plans  for  1962, 
compiled  by  Pathe  topper  Budd  Rogers, 
who  states  the  company  is  ahead  of  the 
schedule  blueprinted  a year  ago. 

Rogers  said  Pathe’s  first  feature,  “The 
Deadly  Companions”  is  playing  across 
country,  a second  “Wild  Harvest,”  is  being 
edited  and  “Out  of  the  Tiger’s  Mouth”  is 
nearing  completion  in  Hong  Kong.  Addi- 
tionally, four  vehicles  are  slated  for  early 
starts. 

Rogers  also  reported  on  the  successful 
launching  by  Pathe  of  Sutton  Pictures,  a 
wholly  owned  subsidiary  which  he  heads  to 
acquire  and  release  completed  features. 
Sutton  already  has  released  “The  Unstop- 
pable Man,”  an  Argo  Production  starring 
Cameron  Mitchell,  and  “Fear  No  More,” 
starring  Jacques  Bergerac  and  Mala 
Powers,  is  set  for  release  this  month. 
“Force  of  Impulse,”  a Gayle-Swimmer- 
Anthony  production,  will  be  released  soon. 

It  was  announced  by  Rogers  that  an 
agreement  with  International  Film  Dis- 
tributors, Ltd.,  of  Toronto  has  been  made 
to  distribute  “Deadly  Companions”  in 
Canada. 

Pathe-America  was  formed  this  year  for 
the  purpose  of  financing  and  releasing 
product  of  established  independent  film- 
makers after  groups  of  exhibitors  had 
studied  and  approved  the  production 
packages. 


New  Company  to  Produce 
Feature  Films  in  Israel 

TEL  AVIV — Coproduction  Film  Produc- 
tion  Co.  Ltd.,  a new  organization  for  film- 
ing motion  pictures  in  Israel  on  its  own 
and  in  conjunction  with  foreign  film  com- 
panies and  investors,  will  begin  its  first 
feature  picture  August  25.  The  film, 
“Sinaia,”  is  based  on  an  incident  during 
the  Sinai  campaign  involving  the  rescue  of 
a Bedouin  infant  girl  by  an  Israeli  doctor. 

Coproduction  expects  to  play  a leading 
role  in  development  of  Israel’s  expanding 
motion  picture  industry,  according  to  Alex- 
ander Massis,  general  manager,  through 
production  of  local  films  with  the  help  of 
foreign  producers,  production  of  low-bud- 
get,  completely  made  Israeli  pictures,  and 
by  providing  local  facilities  for  foreign  pro- 
ducers, including  talent  and  financing. 

Eight  projects  are  now  in  the  planning 
stage,  among  them  being  “Seven  Scrolls” 
with  a script  prepared  by  Meyer  Levin  and 
Professor  Yigdal  Yadin,  who  played  an  im- 
portant part  in  the  acquisition  of  the  Dead 
Sea  Scrolls. 


IATSE  Formally  Joins 
COMPO  As  a Member 

NEW  YORK — The  International  Alliance 
of  Theatrical  Stage  Employes  has  formally 
joined  the  Council  of  Motion  Picture  Or- 
ganizations, following  a ratification  of  the 
proposal  at  the  recent  IATSE  executive 
meeting  in  Toronto. 

Richard  Walsh,  IATSE  president,  has 
notified  Charles  E.  McCarthy,  COMPO 
executive  vice-president,  in  writing  that  the 
IATSE  now  was  ready  to  take  an  active 
interest  in  COMPO’s  operations. 


8 


BOXOFFICE  ::  August  14,  1961 


Warners  Defines  Policy 
On  Kiddie  Show  Dates 


Hutner  Elected  Vice-Pres. 
And  Ad  Chief  of  Astor 

NEW  YORK — Meyer  M.  Hutner  has  been 
elected  vice-president  in  charge  of  adver- 
tising for  Astor  Pic- 
tures and  will  take 
over  his  new  duties 
Monday  (14).  Hutner 
has  resigned  as  vice- 
president  in  charge  of 
advertising  and  pub- 
licity for  Beaver- 
Champion  Attrac- 
tions. 

George  F.  Foley, 
Astor  president,  said 
Hutner’s  initial  as- 
signment would  be 
directed  toward  the 
national  campaign  on  “Rocco  and  His 
Brothers,”  which,  thus  far,  has  been 
limited  to  a day-and-date  engagement  in 
two  New  York  City  theatres.  Hutner  also 
will  begin  an  intensive  national  sales  pro- 
motion program  for  all  Astor  product  and 
will  supervise  arrangements  for  a conven- 
tion of  Astor  distributors  to  be  held  during 
the  Theatre  Owners  of  America  convention 
in  New  Orleans  in  October. 

Hutner  previously  had  held  executive 
advertising  posts  with  Warner  Bros., 
Samuel  Goldwyn,  William  Goetz  and  20th 
Century-Fox,  having  joined  the  latter  com- 
pany in  1947,  his  first  industry  job. 


Jim  Moran  Will  Show  Mask 
On  Depth-Dimension  Film 

NEW  YORK— A collection  of  35  of  the 
world’s  most  unusual  ritual  masks  will  be 
sent  on  a tour  of  the  United  States  to  pro- 
mote the  forthcoming  depth-dimension 
picture,  “The  Mask,”  which  Warner  Bros, 
will  distribute. 

The  masks  were  collected  on  an  around- 
the-world  trip  by  Jim  Moran,  publicist, 
who  has  become  famous  for  his  publicity 
exploits  and  also  appears  in  the  film,  which 
is  a Beaver-Champion  Attractions  presen- 
tation, filmed  with  a British  motion  picture 
camera  said  to  be  “the  only  one  of  its  kind 
in  the  world”  and  never  before  used  for  a 
feature  picture. 

Moran,  who  earlier  in  1961  went  on  a 
hunt  for  a swimming  tiger  act  in  India  to 
publicize  Continental  Distributing’s  “Hip- 
podrome,” expects  to  tour  with  “The 
Mask,”  he  said.  The  picture  centers 
around  an  ancient  mask  that  brings  fan- 
tasies to  anyone  wearing  it.  These  fantasies 
will  be  visible  as  well  to  each  member  of 
the  audience,  who  will  receive  a specially 
constructed  mask  on  entering  the  theatre, 
Moran  said. 

“The  Mask”  was  filmed  by  Taylor-Roff- 
man  Productions,  Ltd.,  at  the  Toronto  In- 
ternational Studios  in  Canada  and  was 
produced  and  directed  by  Julian  Roffman, 
former  March  of  Time  director.  The  cast 
included  Paul  Stevens,  recently  in  “Ex- 
odus.” 


'Man-Trap'  Para.  Title 

NEW  YORK— “Man-Trap”  is  the  final 
release  title  for  the  Edmond  O’Brien-Stan- 
ley  Frazen  production  for  Paramount 
which  was  originally  called  “Deadlock.” 
Jeffrey  Hunter,  David  Janssen  and  Stella 
Stevens  are  starred  in  the  picture,  which 
was  directed  by  O’Brien  and  is  for  Sep- 
tember release. 


NEW  YORK — Warner  Bros,  has  defined 
its  position  as  to  “kiddie  shows”  when  a 
Warner  picture  is  the  regularly  scheduled 
feature  on  a day  when  the  special  chil- 
dren’s show  precedes  the  normal  program. 
Charles  Boasberg,  general  sales  manager, 
in  a letter  to  the  American  Congress  of 
Exhibitors,  stated  that  his  company  did  not 
wish  to  interfere  with  genuine  kiddie 
shows  on  Saturday  mornings  or  on  certain 
holidays,  but  that  it  was  unwilling  to  have 
a so-called  kiddie  show  used  as  a device  to 
deprive  Warner  Bros,  of  its  proper  share  of 
the  gross  receipts  of  its  percentage  pictures. 

This  happens,  Boasberg  wrote,  when  ex- 
hibitors permit  patrons  attending  such 
kiddie  shows  to  see  the  Warner  picture  and 
fail  to  give  Warner  Bros,  its  share  of  the 
receipts  from  this  show.  However,  Boas- 
berg said  Warner  was  willing  to  waive  the 
showing  of  its  pictures  as  part  of  and  the 
sharing  in  the  receipts  from  a kiddie  show 
provided  (a)  it  is  a genuine  special  morn- 
ing show  for  children  and  part  of  the  the- 
atre’s regular  policy  to  run  this  type  of 
show;  (b)  no  patron  attending  such  kiddie 
show  is  permitted  to  see  any  part  of  the 
regular  program  of  features  booked  for 
that  day  and  (c)  the  theatre  is  completely 
cleared  of  all  patrons  on  or  about  noon. 

ACE  representatives  have  been  discus- 
sing this  situation  with  all  of  the  distribut- 
ing companies,  but  Warner  Bros,  was  the 
first  to  clarify  its  policy  as  stated  in  its  new 
exhibition  contract. 


NEW  YORK  — In  an  eifort  to  find  a 
yardstick  to  determine  when  a community 
is  overseated,  Theatre  Owners  of  America 
has  compiled  statistics  on  13  medium-size 
cities,  based  on  the  Department  of  Com- 
merce’s 1960  census. 

In  making  the  survey,  TOA  arbitrarily 
used  a figure  of  900  seats  for  the  average 
conventional  theatre  and  1,650  “seats”  for 


City 

City  Population 


1.  Albuquerque,  N.  M 198,856 

2.  Charlotte,  N.  C 200,878 

3.  Des  Moines,  Iowa  207,054 

4.  El  Paso,  Texas  272,239 

5.  Jacksonville,  Florida  197,948 

6.  Mobile,  Ala 191,640 

7.  Norfolk,  Va 272,908 

8.  Omaha,  Neb 300,674 

9.  Richmond,  Va 218,028 

10.  Salt  Lake  City,  Utah  188,197 

11.  Tampa,  Fla 270,610 

12.  Tucson,  Ariz 209,305 

13.  Tulsa,  Okla 258,563 


Boasberg  said  that  the  company  would 
not  insist  that  an  exhibitor  show,  as  part 
of  a children’s  Saturday  matinee,  a Warner 
picture  which  might  be  regarded  as  un- 
suitable for  children,  but,  he  said,  the  ex- 
hibitor alone  could  not  decide  whether  a 
picture  was  unsuitable.  This  decision  must 
be  made  by  mutual  agreement  between 
Warner  and  the  exhibitor  on  each  picture. 
When  such  agreement  has  been  reached, 
Warner  will  waive  this  matinee  showing 
as  well  as  the  sharing  by  it  in  the  money 
received  from  any  substitute  program  for 
that  show  provided  the  above  rules  are 
adhered  to. 

“In  brief,”  Boasberg  wrote,  “a  Warner 
percentage  picture  must  be  played  as  part 
of  every  show  on  each  day  throughout  the 
booked  period  and  Warner  must  share  in 
the  gross  receipts  derived  during  the  entire 
engagement  of  this  picture  unless  Warner 
waives  its  rights  and  such  waiver  is 
negotiated  in  advance  and  specifically 
written  into  the  license  agreement. 

“Warner  recognizes  that  conditions  and 
policies  vary  among  theatres  in  different 
localities.  The  Warner  representatives  in 
the  home  office  and  in  the  branches  will 
give  serious  consideration  to  requests  made 
in  good  faith  by  exhibitors  for  waivers 
along  the  lines  described  above  but  no  ex- 
ceptions to  Article  Second  (in  new  con- 
tract) will  be  recognized,  unless  specifically 
made  part  of  the  written  license  agree- 
ment.” 


the  average  drive-in,  based  on  550-speaker 
capacity  and  an  average  of  three  persons 
to  a car. 

The  resultant  figures  showed  a range  of 
six  persons  per  seat  for  all  theatres  in 
Tampa,  Fla.,  as  against  15.5  persons  for 
every  seat  in  all  the  theatres  in  Richmond, 
Va. 

The  breakdown  was  as  follows: 

Population  Theatres  in  No.  of 

Standard  Standard  people 

Metropolitan  Metropolitan  Total  available 

Statistical  Area  Statistical  Area  Seats*  per  seat 


262,199 

Conv. 

Theatres 

6 

D-ln 

Theatres 

7 

19,707 

13.3 

272,111 

18 

11 

28,500 

9.5 

266,315 

9 

5 

18,045 

14.7 

314,070 

14 

12 

25,200 

12.4 

455,411 

21 

11 

32,640 

14 

314,301 

14 

5 

20,400 

15.4 

578,507 

30 

7 

40,800 

14.1 

457,873 

28 

7 

39,360 

10.6 

408,494 

16 

7 

26,175 

15.5 

383,035 

16 

10 

29,700 

13 

301,790 

28 

18 

50,655 

6 

265,660 

5 

9 

19,995 

13 

298,922 

16 

13 

37,119 

8 

Meyer  E.  Hutner 


TOA  Creates  Yardstick  to  Determine 
Whether  Community  Is  Overseated 


BOXOFFICE  August  14,  1961 


9 


Short  Subject  Series  Won't  Develop 
New  Stars,  Lippert  Contends 


HOLLYWOOD  — Producer  - exhibitor 
Robert  L.  Lippert  is  a vigorous  dissenter  of 
the  proposal  to  produce  a series  of  all- 
industry short  subjects  designed  to  intro- 
duce new  personalities  to  the  screen.  The 
proposal  reportedly  received  the  enthusi- 
astic .endorsement  of  the  30  production,  dis- 
tribution and  exhibition  executives  who 
met  here  recently  at  a conference  spon- 
sored by  the  Screen  Producers  Guild  for 
the  purpose  of  achieving  agreement  on  a 
unified  program  to  cure  some  of  the  ills  of 
the  motion  picture  business. 

Lippert  said  that  adoption  of  the  sug- 
gestion might  be  regarded  by  himself  as 
merely  a harmless  exercise  in  futility  if  it 
were  not  for  the  possiblity  that  it  would 
for  a time,  at  least,  lead  the  executives  to 
believe  that  they  actually  had  done  some- 
thing about  the  problem  of  new  faces  for 
the  screen. 

WINNING  PUBLIC  ACCEPTANCE 

“There  is  only  one  way  to  win  public 
acceptance  for  a new  personality  and  that 
is  to  present  the  actor  or  actress  in  a good 
and  important  part  in  a good  picture,”  Lip- 
pert told  Boxoffice.  “That  is  the  only  way 
it  was  done  in  the  past  and  that’s  the  only 
way  it  will  ever  be  done.” 

Lippert  said  it  was  true  that  in  recent 
years  the  studio  had  not  done  as  well  as 
they  should  have  in  supplying  the  screen 
with  new  stars.  Obversely,  he  said,  it  also 
was  true  that  the  frantic  bidding  for  the 
services  of  the  supposedly  accepted  stars 
had  resulted  in  such  fantastic  salaries  for 
them  that  their  pictures  must  be  absolute 
boxoffice  smashes  in  order  to  realize  any 
profit  at  all.  He  contended  that  these  two 
situations  were  interrelated  and  could  not 
be  solved  by  producing  a series  of  shorts, 
nor  could  they  by  solved  by  the  “noble” 
words  contained  in  any  resolution  adopted 
at  any  meeting.  Lippert  said  the  solution 
was  only  in  the  individual  action  that  could 
be  taken  by  individual  executives  in  every 
branch  of  the  industry. 

“What  we  need  most  of  all  among  pro- 
ducers is  at  least  a partial  abdication  of 
their  obsession  with  what  they  call  ‘in- 
surance,’ an  obsession  which  makes  them 
fearful  of  entrusting  a top  role  in  any  pic- 
ture to  anyone  but  a supposedly  well-estab- 
lished personality,”  Lippert  said.  “What 
we  need  among  distribution  executives  is  a 
lessening  of  their  pressure  on  production 
executives  to  cast  pictures  only  with  actors 
and  actresses  who,  the  distributors  feel,  are 
saleable  names.” 

‘MUST  BE  WILLING  TO  GAMBLE’ 

Lippert  said  that  what  was  needed  from 
exhibitors — and  the  most  difficult  to  ob- 
tain— was  some  mitigation  of  their  tend- 
ency to  bargain  for  rental  terms  solely  on 
the  basis  of  the  “names”  in  a picture. 

“In  other  words,”  he  concluded,  “we 
must  all  be  a little  bit  more  willing  to 
gamble.  It  would  be  wonderful  if  we  could 
reduce  show  business  to  an  exact  science, 
but  it  has  always  been  a gamble  and  always 
will  be.  The  sooner  we  reconcile  ourselves 
to  that  fact,  the  sooner  can  we  start  retir- 
ing some  of  the  tired  old  ‘names’  and  re- 
placing them  with  fresh  new  talent.” 


WB  Starting  Shorts  Season 
With  Eight  New  Subjects 

NEW  YORK — Warner  Bros,  will  lead  off 
its  1961-62  short  subjects  season  with  eight 
Technicolor  cartoons  and  two  World-Wide 
Adventure  specials. 

Bugs  Bunny  appears  in  the  season’s  first 
short  subject  under  the  title  of  “Prince 
Violent,”  for  release  on  Labor  Day.  Other 
September  cartoons  will  be  “Strife  With 
Father;”  “Daffy’s  Inn  Trouble”  and  “A 
Hound  for  Trouble.”  For  October  will  be 
“What’s  My  Lion”  and  “The  Gray  Hounded 
Hare,”  with  “Beep  Prepared”  and  “Leg- 
horn Swaggled”  coming  in  November. 

The  adventure  specials  will  be  “Where 
the  Trade  Winds  Play,”  a two-reeler  to  be 
released  in  October,  and  “This  Sporting 
World,”  a one-reeler  for  release  in  No- 
vember. 


Otto  Preminger's  'Advise' 
Transferred  to  Columbia 

NEW  YORK — “Advise  and  Consent,”  to 
be  produced  and  directed  by  Otto  Prem- 
inger, starting  September  5,  will  be  dis- 
tributed by  Columbia  Pictures,  instead  of 
United  Artists,  under  a joint  agreement  by 
Preminger,  Robert  S.  Benjamin,  board 
chairman  of  UA,  and  A.  Schneider,  presi- 
dent of  Columbia  Pictures.  Preminger’s 
three-picture  deal  with  UA  remains  intact. 

Lew  Ayres  will  make  his  first  screen  ap- 
pearance in  eight  years  as  the  vice-presi- 
dent of  the  United  States  in  “Advise  and 
Consent,”  joining  Henry  Fonda,  Charles 
Laughton,  Don  Murray,  Walter  Pidgeon 
and  Gene  Tierney  in  the  star  cast  with  two 
other  major  parts  still  to  be  filled. 


RECEIVES  CITATION— James  R. 
Velde,  United  Artists  vice-president  in 
charge  of  domestic  sales,  receives  a 
plaque  from  Edward  L.  Hyman, 
American  Broadcasting-Paramount 
Theatres  vice-president,  awarded  to 
Velde  on  behalf  of  the  showmen  of 
America,  for  100  per  cent  cooperation 
in  orderly  distribution  of  quality  pic- 
tures. 


'U.S.  Films  Should  Be 
Made  in  America' 

NEW  YORK — “America’s  pictures  should 
be  made  in  America,”  according  to  Howard 
W.  Koch,  former  in- 
dependent producer 
who  is  now  executive 
producer  of  Essex 
Productions’  two 
forthcoming  United 
Artists  releases,  “Ser- 
geants 3”  and  “X-25,” 
both  completed.  Koch 
came  on  from  Holly- 
wood to  confer  with 
UA  executives  on  the 
distribution  and  pro- 
motion plans  for  both 
films. 

“X-25,”  a rocket-ship  drama  produced  by 
Henry  Sanicola  and  Tony  Lazzarino  from 
a screenplay  by  James  Werner  Bellah,  was 
made  in  California  and  will  be  distributed 
in  November  while  “Sergeants  3”  starring 
Frank  Sinatra,  head  of  Essex,  and  Dean 
Martin,  Sammy  Davis  jr.,  Peter  Lawford 
and  Joey  Bishop,  and  directed  by  John 
Sturges,  was  made  in  Hollywood  and  in 
Kanab,  Utah,  and  will  have  some  pre- 
releases in  February  1962  and  a national 
release  for  Easter,  according  to  Fred  Gold- 
berg, executive  director  of  publicity,  ad- 
vertising and  exploitation. 

Both  “Sergeants  3”  and  “X-25”  are  in 
Panavision  and  Technicolor,  Koch  main- 
taining that  color  is  very  important  to  out- 
door films  of  this  nature.  However  Essex’s 
next,  “The  Manchurian  Candidate,”  which 
will  start  filming  in  New  York,  San  Fran- 
cisco and  Washington,  D.C.,  in  February, 
will  be  made  in  black-an-white,  because  of 
the  dramatic  nature  of  the  story.  This  is 
a story  by  Dick  Condon  set  in  Korea  and 
will  be  made  in  association  with  George 
Axelrod  and  John  Frankenheimer.  Essex 
will  later  make  “The  Great  Train  Rob- 
bery,” in  association  with  Peter  Lawford, 
and  a fifth  picture  still  to  be  set,  the  re- 
leasing deal  with  United  Artists  having 
been  increased  from  four  to  five  produc- 
tions, Koch  said. 


Coca-Cola  Sales  and  Profit 
Up  for  First  Half  of  1961 

ATLANTA — The  Coca-Cola  Co.  reported 
last  week  that  sales  and  profits  for  both 
the  foreign  and  domestic  operations  for  the 
first  six  months  of  1961  exceeded  those  of 
the  same  period  last  year. 

After  providing  for  taxes  and  all  other 
reserves,  the  consolidated  net  earnings 
were  $19,741,275,  compared  with  $18,338,- 
974  for  the  first  half-year  of  1960.  These 
results  include  the  new  Minute  Maid  and 
Tenco  divisions  for  both  1960  and  1961. 
This  is  equivalent  to  $1.43  per  share,  com- 
pared with  $1.34  per  share  in  1960. 

Earnings  for  the  second  quarter  were 
$11,699,141,  against  $11,198,075  for  the 
same  period  last  year.  Provisions  for  in- 
come taxes  for  the  first  six  months  of  this 
year  amounted  to  $25,665,000. 

At  a meeting  of  the  board,  J.  Lucian 
Smith,  bottle  sales  field  manager,  was 
elected  a vice-president.  J.  W.  Jones, 
formerly  assistant  secretary  and  assistant 
treasurer,  was  elected  secretary.  C.  F. 
Clements,  formerly  chief  accountant,  was 
appointed  assistant  controller. 


Howard  W.  Koch 


10 


BOXOFFICE  ::  August  14,  1961 


Texas  Exhibitor,  Acting  As  Governor, 
Proclaims  a State  Movie  Week 


Raleigh,  N.  C.,  High  School 
Named  After  Exhibitor 

RALEIGH,  N.  C. — William  G.  Enloe,  ex- 
hibitor and  long-time  mayor  of  Raleigh 
and  long-time  chair- 
man of  the  Raleigh 
Board  of  Education, 
looked  as  shy  as  a 
school  boy. 

Words  eluded  him 
and  he  stammered, 
“It’s  more  honor  than 
I deserve.  Don’t  do  it. 
Don’t  do  it.  If  you  do, 
you’ll  set  a prece- 
dent.” 

The  Raleigh  Board 
of  Education  had  be- 
fore it  a motion  by 
board  member  Lewis  Powell  asking  that  the 
more  than  $1,000,000  senior  high  school 
now  under  construction  in  the  Longview 
Gardens  area  be  named  the  “William  G. 
Enloe  High  School.” 

Unanimously,  the  board  voted  to  name 
the  new  high  school  for  Enloe.  Unani- 
mously, that  is,  with  all  but  Enloe  voting. 

Enloe,  district  manager  for  the  Wilby- 
Kincey  Theatres  in  eastern  North  Carolina, 
looked  down  at  his  shoes  and  then  up  and 
at  a far  corner  of  the  room. 

The  61-year-old  Enloe,  often  a spokes- 
man for  legislation  affecting  the  motion 
picture  industry  in  North  Carolina,  was 
recently  elected  to  a third  term  as  mayor  of 
Raleigh. 


O'Neill's  'Journey'  First 
On  Landau's  Schedule 

NEW  YORK — Ely  Landau  announces 
that  Eugene  O’Neill’s  “Long  Day’s  Journey 
Into  Night”  will  be  the  first  feature  film 
production  his  new  company  will  put  be- 
fore the  cameras.  Production  is  scheduled 
to  start  in  New  York  in  October. 

Landau,  former  board  chairman  of  Na- 
tional Telefilm  Associates  and  creator  of 
TV’s  “Play  of  the  Week,”  has  acquired  op- 
tions to  all  the  O’Neill  properties  controlled 
by  the  playwright’s  widow,  Mrs.  Carlotta 
Monterey  O’Neill,  for  both  motion  picture 
and  TV  production.  Included  in  the  agree- 
ment are  “The  Iceman  Cometh,”  “A  Moon 
for  the  Misbegotten,”  “A  Touch  of  the 
Poet,”  “Great  God  Brown,”  “Mourning  Be- 
comes Electra”  and  “The  Hairy  Ape.” 

The  basic  concept  of  the  new  company’s 
productions,  Landau  said,  will  be  similar 
to  that  undertaken  in  “The  Play  of  the 
Week”  series.  He  pointed  out  that  his  firm 
will  concern  itself  with  production  of 
“adult,  provocative,  controversial  and  stim- 
ulating motion  picture  fare  in  keeping  with 
the  tenor  of  the  times  in  which  we  live.” 

“Long  Day’s  Journey  Into  Night”  was 
first  produced  on  Broadway  in  November 
1956,  three  years  after  the  author’s  death 
and  following  a highly  successful  world 
premiere  of  the  work  held  in  Stockholm, 
Sweden,  at  the  Royal  Dramatic  Theatre. 


Ernest  Turnbull  in  U.  S. 

LOS  ANGELES — Ernest  Turnbull,  man- 
aging director  of  Hoyts  Theatres  in  Aus- 
tralia, arrived  from  Sydney  for  a ten-day 
look  at  the  exhibitor  situation  in  America. 
20th-Fox  controls  the  180  theatre  Aus- 
tralian circuit,  and  huddles  were  scheduled 
between  Turnbull  and  20th-Fox  president 
Spyros  Skouras. 


Texas  Int'l  Productions 
Organized  in  El  Paso 

EL  PASO,  TEXAS — A company  has  been 
organized  in  El  Paso  to  produce  motion 
picture  and  television  films  dealing  with  El 
Paso  and  the  Southwest.  The  company, 
called  Texas-International  Productions, 
was  formed  by  William  D.  Coates,  an  attor- 
ney from  Virginia  and  Washington,  D.C.; 
Luther  B.  McKeen,  producer  of  the  Acad- 
emy Award-winning  featurette,  “The  Boy 
Who  Owned  a Melephant;”  and  Eugene 
Michael,  an  El  Paso  public  relations  man. 

The  newly  formed  company  will  start 
production  in  September  of  a television 
series,  “The  Protectors,”  Coates,  president 
of  the  company,  said.  The  series  will  deal 
with  the  colorful  life  of  two  El  Paso  police 
officers  and  the  cooperation  between  the 
department,  the  Juarez  (Mexico)  police 
and  state  and  federal  law  enforcement 
agencies.  The  format  for  the  initial  shoot- 
ing was  created  by  Cal  McKinny,  Holly- 
wood writer  and  long-time  law  enforce- 
ment officer. 

Plans  also  have  been  made  to  film  El 
Pasoan  Frank  Feuille’s  novel,  “The  Cotton 
Road”  as  a full-length  feature  motion 
picture  in  color  and  Cinemascope.  The 
film  will  deal  with  the  heroic  attempts  of 
the  Confederacy  to  break  the  Northern 
blockade  during  the  Civil  War. 


U-I  Assigns  17  Field  Men 
To  Exploit  'September' 

NEW  YORK  — Universal-International 
has  assigned  17  field  exploitation  repre- 
sentatives to  cover  35  of  its  key  city  open- 
ings of  “Come  September,”  the  Panavision- 
Technicolor  picture  starring  Rock  Hudson, 
Gina  Lollobrigida,  Bobby  Darin  and  Sandra 
Dee,  according  to  Herman  Kass,  executive 
in  charge  of  national  exploitation.  The  pic- 
ture will  open  late  in  August  at  the  Radio 
City  Music  Hall  and  a few  other  key  cities 
with  national  release  in  September. 

The  field  exploitation  representatives  as- 
signed include  Ken  Smith,  Dave  Polland, 
Bucky  Harris,  Earl  Hubbard,  Duke  Hickey, 
George  Bannan,  Jack  Wodell,  A1  Palladino, 
Dave  Kane,  Sy  Schechter,  Bob  Zanger, 
Morris  Steinman,  Jim  Gordon,  Bernie  Kor- 
ban,  Amike  Vogel  and  Miss  Tony  Spitzer. 


Maurice  Tourneur  Dies; 
Silent  Days  Director 

PARIS,  FRANCE  — Maurice  Tourneur, 
86,  producer  of  “The  Last  of  the  Mo- 
hicans,” Mary  Pickford’s  “The  Poor  Little 
Rich  Girl”  and  other  classics  of  the  silent 
screen,  died  at  his  home  here  August  4. 

Tourneur,  whose  real  name  was  Maurice 
Thomas,  was  born  in  France  and  came  to 
the  U.  S.  in  1914  and  started  making  pic- 
tures at  Fort  Lee,  N.J.,  to  start  a U.S. 
career  which  spanned  the  direction  of  57 
pictures,  including  “Treasure  Island,”  “The 
Isle  of  Lost  Ships,”  “The  Blue  Bird,” 
“Lorna  Doone”  and  “A  Doll’s  House,”  be- 
fore returning  to  France  in  1926,  where  he 
made  23  more  features,  the  last  being 
“L’Impasse  des  Deux  Anges”  in  1948. 


AUSTIN,  TEX. — As  governor  of  Texas 
for  one  day,  Friday  (4),  exhibitor  Preston 
Smith  of  Lubbock, 
Texas  proclaimed 
September  11-17  as 
“M  ovie  Week  in 
Texas”  among  his 
several  accomplish- 
ments. When  both 
the  governor  and 
lieutenant  governor 
left  the  state  that 
day  Smith,  who  as  a 
state  senator  and 
president  pro  tern  of 
the  Texas  Senate 
automatically  became 
governor.  In  his  proclamation  he  urged  all 
citizens  to  participate  in  Movie  Week  by 
attending  a theatre. 

UPHOLDS  GOOD  MOVIES 

After  praising  the  motion  picture  in- 
dustry for  enlightening  and  educating  peo- 
ple, the  acting  governor  made  the  following 
statement:  “Movies  get  a lot  of  criticism, 
but  there  are  a lot  of  good  ones  as  well  as 
some  bad  ones.  We  ought  to  get  some  credit 
for  the  good  ones  instead  of  just  getting 
blame  for  the  bad  ones.” 

Exhibitors  through  Texas  COMPO  and 
the  Texas  Drive-In  Theatre  Owners  Ass’n 
united  to  honor  their  colleague  as  governor 
for  a day.  A banquet  climaxed  the  festi- 
vities Friday  night  at  the  Stephen  A.  Austin 
Hotel,  at  which  veteran  film  actor  Chili 
Wills  was  toastmaster. 

Senator  Smith,  who  at  49,  operates  three 
drive-in  theatres  and  is  also  a partner- 
owner  of  indoor  theatres  in  Lubbock, 
having  been  connected  with  the  motion 
picture  business  in  that  city  for  nearly  25 
years.  He  is  past  president  and  director 
of  the  Texas  Drive-In  Theatre  Owners 
Ass’n,  a member  of  the  Texas  Council  of 
Motion  Picture  Organizations. 

BECAME  SENATOR  IN  1951 

First  elected  to  the  state  legislature  as  a 
representative  from  Lubbock,  Senator 
Smith  served  three  terms.  In  1951  he  was 
elected  to  the  Senate  and  is  now  serving  his 
third  term.  He  was  chosen  by  his  col- 
leagues in  the  state  Senate  in  July  of  this 
year  to  the  number  one  spot  in  that  body 
and  as  president  pro  tempore  is  third  in 
line  for  the  governorship. 

He  and  his  wife,  Ima,  are  the  parents  of 
two  children — a son,  Mickey,  age  20,  stu- 
dent at  Texas  Technological  College,  and  a 
daughter,  Jan,  age  16,  student  at  Lubbock 
High  School. 


Universal  to  Distribute 
'Sergeant  Was  a Lady' 

NEW  YORK — Universal  has  acquired 
worldwide  distribution  rights  to  “The  Ser- 
geant Was  a Lady,”  independently  pro- 
duced by  Bernard  Glasser  for  Twincraft 
Productions,  according  to  Henry  H.  “Hi” 
Martin,  vice-president  and  general  sales 
manager.  A November  release  is  planned. 

Glasser  also  wrote  and  directed  the  serv- 
ice comedy  which  stars  Martin  West, 
Venetia  Stevenson  and  Bill  Williams. 


BOXOFFICE  ::  August  14,  1961 


11 


By  IVAN  SPEAR 


Ross  Hunter  to  Lens  Four 
For  Universal  Release 

Already  one  of  filmland's  busiest  young 
producers,  Ross  Hunter  has  announced  a 
four-picture  sched- 
ule to  be  made  under 
the  banner  of  his 
Ross  Hunter  Produc- 
tions outfit  for  Uni- 
versal - International 
release. 

The  films,  all  on 
the  high-budget  level, 
are  slated  for  lensing 
during  1961-62  start- 
ing this  fall  and  in- 
clude “The  Chalk 
Garden,”  which  John 
Michael  Hayes  has 
scripted  from  Enid  Bagnold’s  Broadway 
hit;  “If  a Man  Answers,”  from  a screen- 
play by  Richard  Morris  from  the  novel  by 
Winifred  Wolfe;  “The  Thrill  of  It  All,” 
which  Carl  Reiner  scripted  from  the  origi- 
nal story  he  wrote  in  collaboration  with 
Larry  Gelbart,  and  “In  the  Wrong  Rain,” 
a novel  by  Robert  Kirsch  for  which  Law- 
rence Roman  penned  the  screenplay. 

Currently,  Hunter  has  “Back  Street”  and 
“Flower  Drum  Song,”  both  multi-million 
dollar  productions,  scheduled  for  U-I  re- 
lease later  this  year. 

‘Adventure  of  the  Rangers' 
Rights  to  Steve  Cochran 

Actor  Steve  Cochran,  who  recently  an- 
nounced production  of  “The  Tom  Mix 
Story”  by  his  independent  outfit,  Robert 
Alexander  Productions,  reveals  that  he  has 
acquired  all  rights  to  Samuel  Newcom 
Brown’s  “Adventures  of  the  Rangers,” 
which  devotes  several  chapters  to  Mix’s 
experiences  as  a Texas  Ranger. 

Additional  story  buys  for  the  week  were 
made  by  Nicholas  Ray,  who  purchased 
William  P.  McGivern’s  “Road  to  the  Snail.” 
Ray  plans  to  both  produce  and  direct  the 
film,  slated  to  roll  in  January  from  Mc- 
Givern’s screenplay  . . . Producer  Martin 
Poll  bought  film  rights  to  “The  Hero  of  St. 
Roger,”  a novel  by  Jerrard  Pickell,  for 
shooting  under  his  Gold  Medal  Enterprises 
banner  . . . “Three  on  a Match,”  an  original 
screen  comedy  by  Larry  Markes  and 
Michael  Morris,  was  purchased  by  U-I. 

Avon  Productions  Plans 
Ten  for  MGM  Release 

Avon  Productions,  under  which  Lawrence 
Weingarten  and  Pandro  S.  Berman  have 
been  producing  film  fare  for  MGM  since 
1957,  has  completed  its  commitments  to 
produce  ten  pictures  for  Metro  release. 

However,  the  outfit  will  continue  to  pro- 
duce independently  and  is  in  the  market 
for  properties  for  future  production.  Both 
producers  will  operate  separately  for  MGM 
release  under  separate  corporations  and 
have  obtained  the  right  to  produce  one  pic- 
ture each  during  the  next  two  years  for 
Avon.  In  return,  MGM  has  been  given  first 
call  on  the  distribution  rights  to  any  pic- 
ture Avon  makes. 


Among  the  MGM  productions  lensed 
under  the  Avon  flag  were  “Cat  on  a Hot 
Tin  Roof,”  “Jailhouse  Rock,”  “Brothers 
Karamazox,”  the  currently  in  release 
“Honeymoon  Machine”  and  “Ada,”  to  be 
released  later  this  month. 

Deal  With  Mickey  Spillane 
Made  by  Robert  Fellows 

In  a deal  completed  by  Robert  Fellows 
with  writer  Mickey  Spillane,  the  latter  re- 
ceived $75,000  and  a 50-50  partnership  in 
the  filmization  of  “The  Deep,”  his  first 
novel  in  several  years  and  also  the  first  in 
which  the  main  character  is  not  private  eye 
Mike  Hammer. 

Producer  Fellows,  who  has  had  Anita 
Ekberg  under  contract  since  he  left  Batjac 
Productions,  indicates  that  he  may  star 
the  Swedish  actress  in  the  Spillane  yarn, 
dependent  on  what  actor  is  signed  for  the 
top  male  role. 

Gottfried  Reinhardt  Buys 
Saroyan's  ‘Away  Out' 

“Away  Out,”  one-act  play  by  William 
Saroyan,  has  been  acquired  by  Gottfried 
Reinhardt,  who  will  produce  and  direct  the 
property  independently  for  the  screen,  fol- 
lowing completion  of  his  upcoming  “Robin- 
son Crusoe,”  starring  Sidney  Poitier. 

No  release  has  been  set  for  “Away  Out,” 
although  Reinhardt  has  a multiple-picture 
deal  with  the  Mirisch  Co.  and  United 
Artists,  releasing  his  “Town  Without  Pity” 
and  upcoming  “The  Hiding  Place.” 

‘Subways  Are  for  Sleeping' 
Rights  to  Frank  Sinatra 

Film  rights  to  the  forthcoming  Broadway 
musical,  “Subways  Are  for  Sleeping,”  have 
been  sewed  up  by  Frank  Sinatra,  who  will 
star  and  produce  the  picture  under  his 
Essex  Productions’  banner. 

The  deal  has  a reported  $1,000,000  tops, 
with  Sinatra  making  a stiff  down  payment 
and  balance  dependent  upon  the  run  of  the 


FRISCHES  VISIT  STAR— Emanuel 
Frisch,  right,  president  of  the  Ameri- 
can Congress  of  Exhibitors  and  execu- 
tive treasurer  of  Randforce  Amuse- 
ment Co.,  Brooklyn,  and  his  son, 
Michael,  visit  with  Cary  Grant  on  the 
set  of  Universal  - International’s 
“Touch  of  Mink.” 


show  in  Gotham.  Authors  Betty  Comden 
and  Adolph  Green  will  get  60  per  cent  and 
producer  40  per  cent  of  the  sales  price. 

Kathryn  Grayson  Organizes 
Own  Production  Company 

Add  to  the  ever-growing  list  of  inde- 
pendent firms  being  formed  by  thespians, 
Grayson  Productions,  organized  by  actress- 
singer  Kathryn  Grayson  for  the  purpose  of 
theatrical  production. 

Miss  Grayson  has  acquired  an  original 
yarn  by  Jay  Burns,  “The  Lady  Says  Yes!” 
which  she  plans  to  lens  as  a musical  and 
for  which  she  is  currently  negotiating  with 
Jule  Styne  to  compose  the  score. 

Choreo  Enterprises  Inc.,  has  been  formed 
by  Fred  Astaire,  Hermes  Pan,  Jackie  Mills 
and  Tommy  Wolf  as  the  parent  company 
from  which  activities  in  the  music  and 
theatrical  fields  will  stem. 

Barbara  Baxley  Is  Signed; 
Other  Castings  of  Note 

Here  and  there  in  Hollywoodland:  Bar- 
bara Baxley,  Antoinette  Perry  Award  win- 
ner this  season  for  her  work  in  Tennessee 
Williams’  “Period  of  Adjustment,”  was 
dotted  by  MGM  to  play  the  man-hunting 
schoolteacher  in  “All  Fall  Down”  . . . 
Anthony  Quayle  has  been  signed  for  a top 
role  in  “Lawrence  of  Arabia,”  now  shooting 
in  Jordan  for  Columbia  release  . . . Peter 
Finch  has  been  cast  opposite  Susan  Hay- 
ward in  “I  Thank  a Fool”  at  MGM  . . . 
Barbara  Eden  has  been  borrowed  from 
20th-Fox  to  play  one  of  the  femme  leads  in 
MGM-Cinerama’s  “Wonderful  World  of  the 
Brothers  Grimm”  . . . Owen  McLean,  20th- 
Fox  feature  and  TV  casting  head,  received 
a one -year  extension  on  his  contract  . . . 
Ruta  Lee  has  been  inked  to  a seven-year 
non-exclusive  pact  by  Frank  Sinatra’s 
Essex  Productions  calling  for  two  films  a 
year.  The  actress  was  the  sole  femme  star 
in  “Soldiers  3,”  Essex  picture  for  UA. 

Essex  to  Use  Improved 
Color  for  ‘Soldiers  3' 

A new  improved  Technicolor  treatment 
for  day-or-night  scenes  being  done  for 
Essex  Productions’  “Soldiers  3,”  will  im- 
prove the  quality  of  Technicolor  for  other 
upcoming  major  color  releases,  according 
to  cameraman  Winston  Hoch. 

The  special  treatment  does  away  with 
special  make-up  problems  and  gives  a con- 
vincing overall  bluish  tone  with  increase  in 
the  saturation  of  normal  colors,”  Hoch 
said,  adding  that  it  is  essentially  a de- 
saturation of  the  colors  and  a control  of 
the  contrast  range,  permitting  clarity,  visi- 
bility and  shadows  not  heretofore  available 
and  still  allows  control  of  highlight  values. 

Cesar  Romero  Gets  Lead 
In  Timely  Cuban  Story 

Cesar  Romero,  whose  grandfather,  Jose 
Marti,  was  a liberator  of  Cuba,  has  ac- 
cepted the  starring  role  in  “Force  of  the 
Wind,”  a story  treating  with  the  Cuban  ex- 
patriates in  Florida,  which  Robert  Carson 
will  produce  for  United  International  Pic- 
ture. Phillip  S.  Goodman  will  direct. 

Following  completion  of  the  picture, 
Romero  goes  to  Rome  for  “Panic  Button,” 
in  which  he  will  star  opposite  Anna 
Magnani  for  Yankee  Productions. 


Ross  Hunter 


12 


BOXOFFICE  ::  August  14,  1961 


Walt  Disney's  ' The  Parent  Trap ’ 
Wins  July  Blue  Ribbon  Award 

By  VELMA  WEST  SYKES 

pAMILY  entertainment  was  given  a boost  in  July  with  the  Buena  Vista  release  of 
“The  Parent  Trap,”  Walt  Disney  production  which  captured  the  Boxoffice  Blue 
Ribbon  Award  for  the  month.  Voted  this  honor  by  National  Screen  Council  members 
because  of  its  outstanding  qualities  and  as  suitable  family  filmfare,  the  picture  is 
doing  a smashing  business  wherever  it  is  playing — grossing  212  per  cent  of  average 
business  on  first  runs  in  key  cities  all  over  the  country.  Starring  Hayley  Mills  in  a 
double  role  as  identical  twins,  with  Maureen  O’Hara  and  Brian  Keith  as  their 
divorced  parents,  the  film  is  hilarious  in  spots  but  also  has  poignant  scenes  and  at 
times  is  a satirical  expose  of  the  domestic  problems  of  divorce. 


Boxoffice  reviewed  “The  Parent  Trap” 
in  its  issue  of  May  15,  1961  and  said  in 
part:  “Another  brightly  colored  and  de- 
lightfully amusing  family  film,  the  fourth 
in  a row  for  Walt  Disney,  this  will  prove 
equally  enjoyable  to  the  youngsters  and 
their  parents  and  has  popular  ingredients 
for  the  teenagers  and  the  old  folks — and 
that  takes  in  every  moviegoer  . . . Sum- 
mer bookings  should  guarantee  smash 
grosses.  Based  on  a German  book,  ‘Das 
Doppelte  Lottchen,’  the  story  was  trans- 
ferred to  an  American  background  by 
David  Swift,  who  directed  with  the  ac- 
cent on  comedy  and  human  interest.” 

A Delightful  Comedy 

Comments  written  by  NSC  members  on 
their  ballots  included  such  observations  as 
these : 

Hayley  Mills  is  superb  in  this  delightful 
comedy. — Mark  Nichols,  Coronet  Maga- 
zine . . . Charming,  clever  little  Hayley 
Mills  surely  has  won  the  Blue  Ribbon  for 
“The  Parent  Trap.”  Besides  being  won- 
derful entertainment,  there  is  a tacit  re- 
minder in  the  film  that  divorced  parents 
miss  a great  deal  in  the  parent-child  re- 
lationship.— Carmen  King  Reilly,  Chair- 
man DAR  MP  Committee,  Garden  City, 
N.  Y. 

Walt  Disney  hits  the  target  again  with 
a brightly  developed  family  comedy.  He 
seems  to  know  the  kind  of  entertainment 
that  will  lead  the  family  back  to  movies. 
I had  a little  party  of  nine  and  seven  of 
them  stayed  to  see  it  a second  time. — Mrs. 
E.  L.  Burnett,  Indianapolis  NSC  Group. 

“The  Parent  Trap”  is  delightful.  Even 
my  husband  enjoyed  it  and  he’s  not  much 
of  a movie  fan. — Mrs.  Walter  J.  Tait, 
Marin  County  Motion  Picture  Council, 
San  Rafael,  Calif.  . . . Such  a choice  this 
month — four  good  family  pictures,  and  it 
was  hard  to  make  a decision.  I just  love 


Hayley  Mills  in  “The  Parent  Trap.” — 
Mrs.  T.  W.  Swartz,  A.A.U.W.,  Claremont, 
Calif. 

Disney  is  always  delightful  and  all  ages 
will  enjoy  Hayley  Mills. — Jay  Monsen, 
KSUB,  Cedar  City,  Utah  ...  I don’t  know 
who  enjoyed  it  more,  the  kids  or  myself. 
— Herb  Kelly,  Miami  Daily  News  . . . 
This  is  great  fun.  Hayley  Mills  is  terrific 
as  twins. — Elayne  Bybee,  KID,  Idaho 
Falls,  Idaho. 

Beyond  doubt,  one  of  the  best  family- 
fare  movies  ever  made.  It  rates  five  stars 
with  me. — Tom  Peck,  Charleston  Evening 
Post  . . . The  most  wonderfully  refreshing 
production  I have  seen  and  enjoyed  in 
many  months. — Vivian  Cannon,  Mobile 
Press  Register  . . . An  easy  choice — “The 
Parent  Trap”  excellent  for  every  one  in 
every  way. — Christine  Gillian,  Atlanta 
Censor. 

“The  Parent  Trap”  is  a real  winner  for 
adults  as  well  as  young  people.— Taylor 
M.  Mills,  MPAA,  New  York  ...  A delight- 
ful comedy  that  has  appeal  for  the  whole 
family.  Hayley  Mills  is  marvelous  as  the 
twins. — Dorothy  R.  Shank,  WJJL,  Ni- 
agara Falls. 

Real  People  Doing  Everyday  Things 

Again  Walt  Disney  proves  there  can  be 
entertainment  in  the  lives  of  real  people 
doing  just  everyday  things. — Mrs.  Irvin 
J.’  Haus,  preview  chairman  Milwaukee 
County  BFC  . . . Walt  Disney’s  “The 
Parent  Trap”  is  one  of  the  cleanest,  enter- 
taining films  ever  presented  here.  During 
a nine-day  showing  at  the  Don  Theatre, 
the  picture  played  to  20,000  filmgoers, 
which  set  a record  for  this  theatre.  I wish 
we  could  have  more  of  the  Disney  films 
as  it  certainly  helps  to  boost  the  film 
business  here  and  adds  prestige  to  the 
film  industry. — Frank  Grosjean,  Shreve- 
port Journal. 


The  Cast 


Sharon  McKendrick  Hayley  Mills 

Susan  Evers  Hayley  Mills 

Margaret  (Maggie)  McKendrick 

Maureen  O’Hara 

Mitch  Evers  Brian  Keith 

Verbena  Una  Merkel 

The  Reverend  Dr.  Mosby  ..  Leo  J.  Carroll 


Vicky  Robinson  Joanna  Barnes 

Louise  McKendrick  ....  Cathleen  Nesbitt 

Miss  Inch  Ruth  McDevitt 

Hecky  Crahan  Denton 

Edna  Robinson Linda  Watkins 

Miss  Grunecker  Nancy  Kulp 

Mr.  Eaglewood  Frank  DeVol 


Production  Staff 


Producer  Walt  Disney 

Director  and  Screenplay  David  Swift 

Based  on  the  book,  “ Das  Doppelte 

Lottchen,”  by  Erich  Kastner 

Associate  Producer  George  Golitzin 

Director  of  Photography 

Lucien  Ballard,  A.S.C. 

Music  by  Paul  Smith 


Orchestration  Franklyn  Marks 

Songs:  (“The  Parent  Trap,”  “For 
Now  for  Always,”  “Let’s  Get  To- 
gether”) written  by 

Richard  M.  Sherman 

Robert  B.  Sherman 

Art  Direction  Carroll  Clark 

Robert  Clatworthy 


iiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiii 


■ . J 

?!  i 

IT’S  A SHOCK  TO  MEET  YOURSELF  AT  A GIRL'S  CAMP. 
AS  HAYLEY  MILLS  DOES,  AND  THEN  THE  FUN  BEGINS 


JOANNA  BARNES  TRIES  TO  CAPTURE  THEIR  FATHER 
BUT  THE  TWINS  '-SUBMARINE"  HER  ON  A CAMP-OUT 


DIVORCED  PARENTS  (MAUREEN  O'HARA  AND  BRIAN 
KEITH)  CAN’T  TELL  THEIR  OWN  TWINS  APART 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiimiiimiiiiii 


This  Award  is  given  each  month  by  the 
National  Screen  Council  on  the  basis  ot  out- 
standing merit  and  suitability  for  family 
entertainment.  Council  membership  comprises 
motion  picture  editors,  radio  and  TV  film 
commentators,  representatives  of  better  films 
councils,  civic,  educational  and  exh'hitor  or- 
ganitations. 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


Ui 

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z 

5 

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CO 

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o 

h- 

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Z 

z 

o 

z 

o 

z 

3 

UI 

> 

UJ 

cr 

ui 

> 

z 

h- 

o 

cr 

fc 

ID IANAP0LIS  | 

£ 

o 

CO 

< 

CO 

z 

IS  ANGELES  | 

CO 

X 

Cl. 

Z 

UI 

UJ 

< 

$ 

_l 

CO 

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a. 

< 

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z 

z 

IS 

LW  HAVEN 

z 

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o 

> 

§ 

< 

x 

< 

o 

z 

3 

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QC 

O 

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u. 

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t 

3 

CO 

CO 

00 

a 

a 

o 

a 

a 

— 1 

z 

z 

z 

z 

z 

o 

CL 

CO 

CO 

||  Angel  Baby  (AA) 

200 

90 

110 

100 

100 

135 

123  1 

§1  Big  Deal  (on  Madonna  St.)  (UMPO) 

75 

90 

95 

90 

115 

185 

108  | 

|§  By  Love  Possessed  (UA) 

150 

150 

120 

175 

95 

115 

80 

125 

175 

200 

180 

125 

175 

no 

145 

125 

150 

100 

139  | 

||  David  and  Goliath  (AA) 

90 

175 

100 

80 

100 

109  | 

||  Dondi  (AA) 

60 

100 

75 

100 

125 

90 

92  § 

|f  Ferry  to  Hong  Kong  (20th-Fox) 

65 

130 

85 

95 

100 

100 

96  | 

f|  Francis  of  Assisi  (20th-Fox) 

150 

125 

250 

175 

100 

180 

200 

169  1 

| Goodbye  Again  (UA) 

200 

120 

210 

195 

150 

175  1 

Guns  of  Navarone,  The  (Col) 

300 

300 

350 

250 

250 

375 

350 

200 

250 

292  | 

f|  Homicidal  (Col) 

110 

150 

125 

150 

125 

180 

90 

200 

125 

175 

175 

146  I 

||  La  Dolce  Vita  (Astor) 

220 

450 

160 

200 

600 

300 

300 

300 

200 

200 

293  1 

|:5  Look  in  Any  Window  (AA) 

105 

100 

120 

100 

65 

125 

90 

101  1 

Love  <S  the  Frenchwoman  (Kingsley) 

125 

150 

125 

185 

190 

155  f 

H Mein  Kampf  (Col) 

160 

225 

200 

200 

125 

200 

125 

165 

no 

175 

170 

200 

530 

140 

200 

140 

175 

191  | 

H Millionairess,  The  (20th-Fox) 

115 

150 

125 

150 

175 

150 

no 

90 

95 

100 

150 

80 

200 

85 

135 

125 

125 

127  \ 

Misty  (20th-Fox) 

75 

90 

125 

65 

100 

125 

150 

104  i 

^ Morgan  the  Pirate  (MGM) 

130 

90 

110 

115 

130 

85 

90 

120 

170 

no 

115  [ 

My  Dog,  Buddy  (Col) 

100 

95 

100 

65 

115 

100 

96  | 

1 Naked  Edge,  The  (UA) 

180 

200 

125 

175 

120 

135 

175 

250 

105 

275 

210 

100 

195 

125 

120 

166  l 

|§  Never  on  Sunday  (Lopert) 

150 

275 

400 

185 

310 

225 

300 

175 

200 

250 

120 

225 

no 

225  ! 

H Next  to  No  Time  (Showcorp) 

100 

155 

100 

130 

90 

125 

117  1 

Nikki,  Wild  Dog  of  the  North  (BV) 

190 

300 

no 

145 

130 

200 

179  | 

i;5  On  the  Double  (Para) 

130 

260 

110 

170 

80 

100 

125 

115 

95 

125 

80 

85 

175 

127  1 

Xv 

H One-Eyed  Jacks  (Para) 

170 

200 

160 

225 

100 

80 

325 

130 

150 

250 

150 

125 

125 

160 

120 

195 

115 

200 

166 

Operation  Eichmann  (AA) 

160 

85 

125 

100 

85 

95. 

125 

105 

70 

106  t 

%.  Parent  Trap,  The  (BV) 

140 

160 

175 

190 

200 

250 

225 

140 

200 

400 

450 

200 

200 

150 

145 

300 

145 

150 

200 

212  | 

1 Parrish  (WB) 

140 

175 

135 

95 

200 

130 

120 

225 

90 

200 

120 

300 

115 

165 

125 

150 

100 

152  | 

|;i  Passport  to  China  (Col) 

100 

100 

100 

100 

100 

100 

100  | 

Pepe  (Col) 

150 

200 

175 

250 

400 

175 

250 

175 

350 

370 

300 

210 

215 

135 

200 

200 

231  I 

||  Please  Turn  Over  (Col) 

14C 

200 

175 

85 

160 

100 

125 

400 

150 

100 

200 

200 

105 

180 

165  | 

Plunderers,  The  (AA) 

150 

95 

55 

100 

90 

100 

90 

125 

90 

80 

115 

80 

98  | 

p Portrait  of  a Mobster  (WB) 

100 

160 

115 

80 

100 

100 

90 

70 

90 

90 

75 

90 

70 

95  l 

f§  Portrait  of  a Sinner  (AIP) 

110 

120 

75 

105 

150 

90 

90 

106  ] 

j§  Right  Approach,  The  (20th-Fox) 

100 

80 

75 

80 

100 

87  1 

%.  Ring  of  Fire  (MGM) 

90 

100 

no 

80 

90 

100 

95  1 

P Romanoff  and  Juliet  (U-I) 

125 

150 

200 

100 

175 

300 

175  ] 

^ Sat.  Night  & Sun.  Morning  (Cont'l) 

260 

155 

200 

120 

120 

no 

220 

225 

160 

200 

300 

188  ^ 

P Squad  Car  (20th-Fox) 

80 

100 

100 

100 

100 

100 

90 

100 

100 

97  | 

P Tammy  Tell  Me  True  (U-I) 

140 

175 

100 

250 

90 

125 

300 

95 

200 

no 

170 

120 

100 

152  ! 

P Trouble  in  the  Sky  (U-I) 

100 

100 

100 

90 

100 

98  j 

if  Two  Rode  Together  (Col) 

no 

no 

320 

170 

100 

162  i 

p Voyage  to  Bottom  of  Sea  (20th-Fox) 

130 

180 

90 

125 

125 

145 

125 

160 

100 

160 

134  | 

| mmmmmmmmmmMmmmmMm 

msm?. 

viwiwiv: 

y:y:<y>:y: 

:*****:> 

La  Dolce  Vita  (Astor) 

4 

Goodbye  Again 

< 

] 

TOP  HITS 

Milwaukee  . 

300 

Denver  

...200 

1 

P OF 

Minneapolis 

300 

2. 

Naked  Edae.  The  (UA) 

5 

Romanoff  and  Juliet  (U-I) 

i 

THE  WEEK 

Milwaukee  . 

275 

Minneapolis  .... 

...20C 

1 

Individual  runs,  not  an  average.  3. 

Pictures  with  less  than  five  runs 

Guns  of  Navarone, 

The  (Col) 

6.  Saturday  Night  and  Sunday  Morning 

s 

} 

} 

do  not  appear  in  the  chart  above. 

Cleveland  ... 

250 

(lont'l) 

s; 

1 

Indianapolis 

250 

Cincinnati 

...200 

WMM 

mm 

'Navarone'  Is  Big  200 
In  Mill  City  Debut 

MINNEAPOLIS — “The  Guns  of  Nava- 
rone” at  the  State  Theatre,  one  of  two 
new  offerings  this  past  week,  recorded  a 
big  200  per  cent  in  its  opening  stanza. 
Among  the  holdovers  “La  Dolce  Vita” 
stacked  up  a rating  of  275  per  cent  in 
its  second  week.  “Parrish”  in  its  sixth  week 
at  the  Uptown  Theatre  is  holding  up  well 


with  a good  135  per  cent. 

(Average  Is  100) 

Academy — La  Dolce  Vita  (Astor),  2nd  wk 275 

Avalon — Shangri-La  (Brenner); 

The  Unfoithfuls  (AA),  2nd  wk 125 

Century — Windjammer  (Cinemiracle),  reissue, 

8th  wk 100 

Gopher — Gidget  Goes  Hawaiian  (Col),  3rd  wk.  ..100 

Lyric — The  Naked  Edge  (UA),  3rd  wk 90 

Mann- — Fanny  (WB),  6th  wk 100 

Orpheum — -Tammy  Tell  Me  True  (U-l),  3rd  wk.  . . 80 

State — The  Guns  of  Navarone  (Col)  200 

Suburban  World— Romanoff  and  Juliet 

(U-l),  2nd  wk 150 

Uptown — Parrish  (WB),  6th  wk 135 

World — The  Honeymoon  Machine  (MGM) 125 


Milwaukee  Levels  Go  Up; 

'Constable'  Scores  Twice 

MILWAUKEE — All  theatres  contacted 
for  the  weekly  survey  reported  business 
better  than  average.  In  the  lead  was  “Carry 
On,  Constable”  at  the  neighborhood  Down- 
er, with  “La  Dolce  Vita”  at  the  Strand  in 
second  place  and  “Seven  Wonders  of  the 
World”  at  the  Palace,  third.  “Constable,” 
also  appearing  at  the  Varsity,  another 
neighborhood  house,  did  about  three-fifths 
the  business  chalked  up  at  the  Downer. 


Downer — Carry  On,  Constable  (Governor)  300 

Palace — Seven  Wonders  of  the  World 

(Cinerama),  15th  wk 250 

Riverside- — Tammy  Tell  Me  True  (U-l)  150 

Strand — La  Dolce  Vita  (Astor,  2nd  wk 280 

Times — A Raisin  in  the  Sun  (Col),  5th  wk 150 

Tower — Two  Rode  Together  (Col)  150 

Towne — Francis  of  Assisi  (20th-Fox)  200 

Uptown — Voyage  to  the  Bottom  of  the  Sea 

(20th-Fox),  2nd  wk 125 

Varsity — Carry  On,  Constable  (Governor)  180 

Warner — Fanny  (WB),  3rd  wk 100 

Wisconsin — The  Naked  Edge  (UA),  2nd  wk 200 


'Trap'  in  3rd  Week  Is 
Omaha's  High  Scorer 

OMAHA — The  State  Theatre  reported  a 
295  per  cent  gross  for  the  third  week  of 
"The  Parent  Trap.”  Other  holdovers  also 
did  well,  including  “Spartacus”  at  the  Dun- 
dee, which  hit  250  per  cent  in  its  tenth 
week.  Other  first  runs  showed  good 
strength  to  make  the  local  picture  very 


satisfactory. 

Admiral — The  Naked  Edge  (UA)  175 

Cooper — South  Seos  Adventure  (Cinerama) 

2nd  wk 210 

Dundee — Spartacus  (U-l),  10th  wk 250 

Omoha — Voyage  to  the  Bottom  of  the  Sea 

(20th-Fox)  100 

Orpheum — Two  Rode  Together  (Col)  105 

State— The  Parent  Trap  (BV),  3rd  wk 295 


Reopening  After  Labor  Day 

HARTFORD — Lockwood  & Gordon  will 
reopen  the  800-seat  Art  Cinema,  Hartford, 
after  Labor  Day.  It  has  been  closed  since 
late  spring.  , 


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Allied  ITO  Discusses 
Fall  Session  Program 

OMAHA — Plans  for  the  fall  convention, 
which  will  be  held  in  Des  Moines,  and  cur- 
rent product  and  business  trends  were  dis- 
cussed at  a meeting  of  Allied  Independent 
Theatre  Owners  of  Iowa,  Nebraska  and 
South  Dakota  here  recently.  About  20  ex- 
hibitors attended. 

The  discussions  were  conducted  by  Neal 
Houtz,  president;  Harrison  Wolcott,  sec- 
retary-treasurer, and  Keith  Mlinar, 
director. 

A special  committee  reported  on  a bul- 
letin service  which  will  be  inaugurated 
soon  by  the  Allied  ITO  to  keep  members 
informed  on  the  performance  of  each  new 
feature  as  it  is  released,  and  the  sales 
policies  of  the  distributors  on  new  features 
in  the  various  exchange  areas. 

Albert  Lea  President 
Israel  Friedman  Dies 

MINNEAPOLIS — Funeral  services  for 
Israel  Friedman,  77,  head  of  the  Albert 
Lea  Amusement  Co.  here,  were  held  Friday 
(4)  at  Temple  Israel  with  burial  in  Temple 
Israel  cemetery.  Friedman  died  Wednesday 
(2). 

With  his  brother,  the  late  Ben  Friedman, 
he  operated  the  Broadway  and  Rivoli  thea- 
tres and  the  Starlite  Drive-In  at  Albert  Lea 
and  the  Princess  Theatre  at  St.  James. 
Friedman  was  a Minneapolis  resident  for 
71  years  and  was  a member  of  the  Variety 
Club  of  the  Northwest.  He  is  survived  by  a 
sister,  Mrs.  Rose  I.  Silverstein  of  St.  Paul. 


Retired  Decatur  Manager 
Paul  Witte  Dies  at  79 

LA  CROSSE,  WIS.— Paul  Witte,  79-year- 
old  retired  theatre  manager,  died  in  St. 
Ann’s  Hospital  soon  after  he  returned  here 
to  his  native  city  to  live  July  21.  He  was 
admitted  to  the  hospital  July  23. 

Witte,  who  retired  in  1942  after  35  years 
in  exhibition,  managed  theatres  throughout 
that  period  in  Decatur,  111.  Adolph  Siegfried 
hired  him  as  sales  manager  for  the  old  Bi- 
jou Theatre  in  Decatur  in  1906  and  in  less 
than  a year  he  was  promoted  to  full  man- 
ager of  the  theatre.  He  remained  at  the 
Bijou  until  it  was  sold  in  1938,  following 
Siegfried’s  death,  then  moved  on  to  the 
Decatur  Empress  and  Lincoln  theatres, 
which  he  was  managing  at  the  time  of  his 
retirement. 

During  Witte’s  first  15  years  at  the 
Bijou,  the  theatre  was  literally  his  “home,” 
and  during  that  time  he  did  not  take  a va- 
cation or  miss  a day  from  work. 


$100,000  Remodeling 
At  Green  Bay,  Wis. 

GREEN  BAY,  WIS.  — The  downtown 
Bay  Theatre  has  been  remodeled  at  a cost 
of  $100,000  without  missing  a performance, 
according  to  Elmer  Brennan,  manager. 

During  the  nine  weeks  required  for  the 
renovation,  900  new  pushback  seats  were 
installed  on  the  lower  floor  and  a new, 
larger  and  brighter  screen  was  placed  in 
service.  The  entire  theatre  was  repainted, 
recarpeted  and  a new  curtain  installed. 

DES  MO/A/fS 

J^eo  Young,  manager  of  the  three  Dubinsky 
Bros,  theatres  in  Sioux  City  for  the  last 
five  years,  has  resigned  to  take  over  man- 
agement of  three  drive-in  theatres  in  - 
Omaha.  The  three  Iowa  theatres  — the- 
Orpheum,  Hollywood  and  75-Drive-In  — J 
will  be  managed  by  Ted  Grant  of  the  com- 
pany’s home  office  in  Lincoln  . . . Dave 
Koury,  manager  of  the  drive-in  in  Iowa 
City,  is  a member  of  a committee  to  cam- 
paign for  the  abolishment  of  daylight  sav- 
ing time  in  Iowa  City. 

Work  has  been  completed  on  installation 
of  new  sound  equipment  at  the  Wieting 
Theatre  in  Toledo.  Other  improvements 
have  been  made  in  the  theatre  — new  seats 
installed,  new  carpeting  laid  in  the  center 
aisle  and  the  screen  fixed  so  it  may  be 
pulled  up  out  of  the  way  for  stage  produc- 
tions . . . The  Winterset  Chamber  of  Com- 
merce sponsored  “Robinson  Crusoe”  for 
children  of  the  community.  It  was  shown 
at  the  Iowa  Theatre,  owned  by  Eben  Hays. 

Richard  Glenn,  manager  of  the  Eastown 
Theatre  here,  reported  that  about  $50 
worth  of  candy  was  stolen  from  the  theatre 
recently  . . . Members  of  WOMPI  have  had 
several  meetings  recently.  The  board  met 
at  the  home  of  Mrs.  Margaret  Shields  Au- 
gust 2.  A dinner  meeting  was  held  at  Babe’s 
restaurant  for  the  entire  membership  and 
the  board  and  committee  chairmen  met  at 
the  home  of  Leone  Mathews  to  make  plans 
for  the  coming  year. 

Merle  R.  Blair  is  celebrating  his  38th 
year  as  manager  and  owner  of  the  Regent 
Theatre  in  Cedar  Falls.  It  was  on  July  6, 
1923,  that  Blair  took  over  the  Regent, 
originally  known  as  the  Cotton  Theatre. 
He  has  kept  pace  with  the  times — the 
Regent  was  one  of  the  first  theatres  in 
Iowa  to  have  sound  equipment.  Remodeled 
five  times  since  1923,  the  Regent  has  seen 
the  disappearance  of  the  old  “boxes,”  in- 
stallation of  new  seating,  dismantling  of 
the  stage  behind  the  movie  screen,  better 
projection  and  sound  equipment. 


Mrs.  Margaret  R.  Peter 

OMAHA — Funeral  services  were  con- 
ducted at  Holy  Cross  Church  last  week  for 
Mrs.  Margaret  R.  Peter,  77,  widow  of  a 
widely-known  Omaha  publisher,  Val  J. 
Peter.  She  was  the  sister  of  Carl  Reese, 
Universal-International  city  manager  here, 
and  Paul  Reese,  operator  of  a diction  and 
acting  studio  in  Hollywood  but  who  has 
been  hospitalized  here.  Other  survivors  in- 
clude seven  sons  and  five  daughters,  a 
third  brother  and  three  sisters. 


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BOXOFFICE  ::  August  14,  1961 


NC-1 


MINNEAPOLIS 


Ctolen  speakers  have  been  a serious  prob- 
lem this  summer  at  the  Corral  Drive- 
In  in  St.  Paul,  operated  by  Minnesota  En- 
tertainment Enterprises,  according  to 
Henry  Greene,  MEE  general  manager.  At 
other  MEE  outdoor  theatres,  the  problem 
has  been  less  acute.  But  it  still  exists, 
Greene  said,  despite  a trailer  shown  at  the 
end  of  each  show  offering  $50  for  informa- 
tion leading  to  the  identification  of  the 
culprits  and  recovery  of  the  speakers.  The 
reward  never  has  been  paid  at  any  MEE 
stand,  according  to  Greene. 

Ron  Kuharski,  assistant  manager  of  the 
Lyric,  Minneapolis,  was  the  relief  manager 
at  the  Empire  in  Minot,  N.  D„  while  Hap 
Hasslo,  manager,  went  on  his  vacation  . . . 
Charles  Winchell,  president  of  Minnesota 
Amusement  Co.,  vacationed  at  his  cottage 
in  northern  Minnesota  . . . M.  A.  Levy, 
20th  Century-Fox  manager,  attended  a 
one-day  sales  meeting  in  Detroit. 

Carol  Oliver,  booking  stenographer  at 
20th  Century-Fox,  resigned  to  get  married 
. . . Leo  Vetter  has  a new  addition  to  his 
family — a baby  boy.  Vetter  and  Bob 
Whelan  recently  switched  jobs,  Vetter  be- 
coming manager  of  the  Mann  Theatre  and 
Whelan,  manager  of  the  Orpheum,  his  old 


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stand  . . . Paul  Hasse,  treasurer  of  the 
State  Theatre,  resigned  to  return  to  college 
in  St.  Cloud. 

Ed  Kintop  has  joined  WTCN-TV  as  a 
salesman.  At  one  time  he  was  associated 
with  Minnesota  Amusement  Co.  as  assist- 
ant manager  in  Minneapolis,  as  manager  of 
the  State,  Lyric,  Century  and  Arion  the- 
atres, and  in  Duluth  as  manager  of  the 
Lyric  and  Garrick  theatres  . . . Gert  Weber, 
booker  at  20th  Century-Fox,  and  her  hus- 
band Wally,  shipper  at  Independent  Film 
Service,  vacationed  in  northern  Minnesota. 

Claude  Porterville  is  reopening  the  Fin- 
lay Theatre  at  Finlay,  N.  D.,  which  has 
been  closed  for  over  two  years.  He  is  re- 
decorating the  house  and  installing  a new 
screen.  Porterville  was  on  the  Row  recently 
lining  up  product.  Other  outstate  exhibi- 
tors in  were  Mike  Guttman,  Aberdeen, 
S.  D.;  Wilbur  Koehren,  Arlington;  Sid 
Heath,  Wells;  P.  R.  King,  Adrian;  and  Jud 
King,  Dell  Rapids,  S.  D. 

Bob  Branton,  booker  at  Columbia,  vaca- 
tioned in  northern  Minnesota  . . . Mel  Lebe- 
witz  recently  took  over  operation  of  the 
Parkway  Theatre,  neighborhood  house, 
from  Dolores  Lundquist,  who  had  operated 
it  for  many  years  . . . Fabrication  work 
is  proceeding  on  the  new  front  of  the 
Heights  Theatre  in  suburban  Columbia 
Heights,  although  installation  will  be  sev- 
eral weeks  away,  according  to  Bill  Levy, 
owner. 

Independent  Film  Service  is  handling 
the  shipping  of  the  trailer  for  the  Variety 
Club  Heart  Hospital  collection  drive.  It 
was  mistakenly  reported  that  National 
Screen  was  doing  the  shipping  . . . “Exo- 
dus” opened  its  first  suburban  showing  at 
four  28-day  houses — the  Terrace,  River- 
view,  Edina  and  Hollywood.  Admissions 
were  scaled  at  $1.50  top  for  evenings  and 
Sundays  and  $1  for  matinees,  with  children 
50  cents  at  all  shows. 

“Spartacus”  opened  its  first  suburban 
showing  at  the  Park  with  admission  scaled 
at  $1.50  top  evenings  and  Sunday  and 
$1.25  matinees.  Children’s  prices  were  75 
cents  evenings  and  Sundays  and  50  cents 
afternoons. 


M / Z.  a AC  E E 

^1  Georg  is  visiting  his  parents  at  2232 
South  Allis  street.  “A  lot  of  kids  who 
want  to  be  actors  go  down  the  drain  be- 
cause they  think  it’s  easier  than  it  is,”  said 
Georg,  who  is  struggling  to  get  a foothold 
in  Hollywood.  He’s  been  in  three  pictures, 
“Imitation  of  Life,”  “Summer  and  Smoke,” 
and  “Judgment  at  Nuremberg,”  and  re- 
cently completed  a pilot  film  at  Cypress 
Gardens,  Fla.,  where  he  and  five  girls  did 
an  underwater  ballet.  “You  get  homesick 
and  sometimes  you  get  hungry,”  he  said.  “I 
finally  got  my  card  as  a member  of  the 
Screen  Actors  Guild.  There  are  5,000 
members  in  the  guild,  and  probably  15,000 
others  trying  to  get  in.” 

Doing  promotion  work  at  the  Palace  for 
“Seven  Wonders  of  the  World,”  is  Ruth 
Malvern,  and  at  the  Towne,  Estelle  Regan, 
does  likewise  on  “Francis  of  Assisi.”  At  the 


Strand,  with  “La  Dolce  Vita,”  is  Estelle 
Steinbach,  managing  director. 

We  have  Sentinel  amusement  editor 
Buck  Herzog  to  thank  for  this  one:  Fred 
Krueger,  who  formerly  operated  the  Rain- 
bow and  Ogden  theatres  here,  seeking  a 
new  life,  moved  to  sunny  California.  Tired 
of  loafing,  he  conjured  up  an  idea  for  a 
movie  plot,  put  the  idea  to  work  and  pro- 
duced a full-length  film  called  “Magic 
Spectacles.”  Buck  says  Krueger  is  cleaning 
up  on  the  film  at  the  art  houses.  The  idea 
of  the  movie:  As  soon  as  you  put  on  the 
magic  spectacles  all  the  women  appear 
naked ! 

Elmer  Jahncky  succeeded  Jim  Robinson 
at  U-I  as  booker-office  manager.  A1 
started  in  the  business  at  the  age  of  20 
as  an  assistant  poster  clerk  at  MGM,  and 
worked  up  with  jobs  at  Eagle  Lion  and 
UA,  with  two  years  in  the  armed  service 
in  between  . . . Bud  Rose  of  Allied  Artists 
invited  24  to  his  own  birthday  party  at 
Steak  Ranch.  Only  two  couldn’t  show  up. 

Joe  Reynolds,  Towne  Theatre  manager, 
took  over  the  schedule  for  the  Brigid  Baz- 
len  party,  here  for  “The  Honeymoon  Ma- 
chine” from  about  1 p.m.  to  7:30. 


Startime  Series  Lined 
Up  for  Etobicoke  TV 

TORONTO  — Trans-Canada  Telemeter 
has  lined  up  a Startime  series  on  channel 
5C  for  subscribers  in  Etobicoke  with  one- 
night  offerings  of  pictures  featuring  dif- 
ferent stars  on  the  same  evening  of  the 
week. 

On  successive  Monday  nights  pictures 
starring  James  Stewart  are  seen  on  this 
channel,  and  on  Tuesday  nights  it  is  Ingrid 
Bergman;  Wednesdays,  Gregory  Peck; 
Thursdays,  Marilyn  Monroe;  Fridays, 
Elizabeth  Taylor,  and  Saturdays,  Frank 
Sinatra.  Weekend  matinees  are  to  feature 
Jerry  Lewis  pictures. 

Bookings  of  features  for  longer  runs  in 
the  current  list  on  various  channels  at  a 
$1  fee  include  Gidget  Goes  Hawaiian  and 
Two  Rode  Together,  both  for  seven  days; 
Tunes  of  Glory,  five  days;  Operation  Bull- 
shine,  The  Angry  Silence  and  Two  Loves. 


Ed  Small  Is  Switching 
To  A-Picture-Making 

HOLLYWOOD — B-picture  operation  is 
being  suspended  by  Edward  Small,  who  has 
been  producing  low-budget  vehicles  for 
United  Artists  release  for  several  years. 
Small  henceforth  will  concentrate  on 
quality  product.  He  said  the  currently- 
shooting  “Line  of  Duty”  is  his  final  Har- 
vard Production  film  for  UA.  Robert  E. 
Kent  produced  the  Harvard  films  and  Ed- 
ward L.  Cahn  helmed  most  of  them.  Small 
has  joined  with  Victor  Saville,  with 
“Psyche,”  a novel  by  Phillis  Brett  Young, 
and  Agatha  Christie’s  “The  Mousetrap” 
scheduled  for  filming  later  this  year. 


Exhibitor  Mel  Randgaard 

MONTEVIDEO,  MINN.  — Funeral  serv- 
ices for  Mel  Randgaard,  operator  of  the 
Morris  Theatre  and  Rand  Drive-In  at 
Morris  for  many  years,  were  held  here 
Thursday  (10).  Randgaard  died  Sunday 
(6)  at  Phoenix,  where  he  had  been  residing. 
His  wife  and  several  children  survive. 


NC-2 


BOXOFFICE  ::  August  14,  1961 


What  he  could  have  had  for  love ! 


AND THE 


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Starring 

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LINCOLN 


gtate  Thealre  Manager  Bert  Cheever  and 
his  wife  went  to  Colorado  for  a week. 
When  they  return,  Nebraska  Theatres  City 
Manager  Walt  Jancke  and  his  wife  plan  a 
week's  trip  to  Colorado.  The  Cheevers  will 
visit  his  brother  Clayton,  formerly  of 
Lincoln  and  now  manager  of  the  Grand 
Junction  theatre.  Walt  and  Mrs.  Jancke 
will  bring  his  mother,  Mrs.  Anna  M.  Jancke 
of  Denver,  up  to  date  on  their  activities. 
Although  in  her  70s,  Walt’s  mother  con- 
tinues working  as  art  department  manager 
at  Kendrick-Bellamy’s  store.  Accompany- 
ing the  Janckes,  if  he  gets  back  from  the 
University  of  Mexico  summer  school  in 
time,  will  be  their  son  Ed.  He  turned  21 
August  6,  celebrating  the  day  in  Mexico 
City. 

Now  it’s  two  and  two  for  West  O Drive- 
In  employe  Robert  Sebree  and  his  wife. 
They  added  a new  baby  boy,  born  August 
1,  to  their  family  of  two  girls  and  one 
boy  . . . Drew  MacDougal,  84th  and  O 
Drive-In  projectionist,  and  wife  returned 
after  a week’s  vacation.  Drew’s  relief  op- 
erator was  Tony  Polanka. 

Joyo  Theatre  owner  Clarence  Frasier  ob- 
serves that  films  like  “One-Eyed  Jacks”  is 
not  drawing  well  in  neighborhood  houses 
like  his.  He  looks  for  better  figures  from 
his  next  film,  “Gidget  Goes  Hawaiian.” 
Starting  its  second-week  run  August  8 at 
the  downtown  State  was  “The  Parent 
Trap.” 

Dan  Flanagan,  84th  and  O Drive-In 
manager,  has  always  thought  highly  of  the 
abilities  of  his  concession  cook,  Marvel 
Ruhl,  but  “her  hamburgers  are  better 
now  than  ever  since  they’re  being  broiled 
instead  of  fried  on  our  new  double  broiler.” 
The  drive-in  owners  like  the  broilers  so 


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well  at  their  new  Twin  Drive-In  near 
Omaha  that  they  invested  in  some  of  the 
same  for  Dan’s  open-air  place  here. 

Ike  Hoig  is  the  envy  of  all  his  movie 
friends  in  Lincoln.  The  new  Pershing 
Auditorium  manager  went  back  to  Atlantic 
City  for  a special  previewing  of  “The  Ice 
Capades”  during  summer  rehearsal.  The 
ice  show  is  one  of  the  mainliner  events  on 
the  Pershing’s  yearly  schedules  . . . It’s  a 
job  for  Dan  Flanagan  and  his  family  to 
keep  up  with  young  Dan  jr.  He  was  as- 
signed to  the  carrier  Dalgren  at  Philadel- 
phia one  week,  then  the  next  week  brought 
a letter  written  aboard  the  destroyer 
Hood,  home-stationed  in  New  York  City. 

Robert  Kassebaum  is  doing  double  duty 
these  nights,  going  back  and  forth  between 
the  Starview  and  West  O drive-ins.  He  is 
manager  of  the  latter  but  is  filling  in  with 
Mrs.  Ted  Grant  while  her  husband  tem- 
porarily takes  over  the  vacant  spot  at 
Dubinsky  Bros.’  theatres  in  Sioux  City, 
Iowa. 

Lincoln  folk  are  going  to  outdoor  movies 
and  patronizing  food  concessions  about  25 
per  cent  more  this  season  than  last  year, 
insofar  as  the  84th  and  O Drive-In  man- 
agement is  concerned.  Manager  Dan 
Flanagan  bases  the  increase  on  attendance 
from  last  March.  Lincoln’s  two  other 
drive-ins,  the  Starview  and  the  West  O 
have  experienced  an  increase  over  last 
summer,  too,  but  had  no  specific  figures. 
West  O Manager  Robert  Kassebaum  would 
attribute  the  jump  to  a growing  Lincoln. 


Q_M_AH_A 

jyjrs.  Mona  Pace,  owner  of  the  Empress 
Theatre  at  Malvern,  Iowa,  was  in 
Jennie  Edmundson  Hospital  in  Council 
Bluffs  for  treatment  of  an  eye  infection. 
She  first  noticed  the  ailment  while  on  an 
extended  vacation  and  had  to  return  home 
. . . Sol  Slominski,  exhibitor  at  Loup  City, 
said  his  daughter  has  signed  to  teach  in 
Omaha’s  Monroe  Junior  High  School.  She 
was  homecoming  queen  at  Hastings  College 
last  year  . . . Frank  Larson,  20th-Fox  man- 


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ager,  had  everything  under  control  from 
his  driver  to  his  putter  and  set  the  pace 
last  week  in  the  Variety  Golf  League.  Fox 
salesman  Tony  Goodman  whanged  out  a 
75  on  the  Dodge  Park  course. 

Marvin  Jones,  exhibitor  at  Red  Cloud, 
had  an  accident  in  the  family  but  his 
daughter  Judy  came  through  unhurt.  She 
was  riding  the  Jones’  part-Arabian  horse 
when  the  animal  fell.  Judy  escaped  injury 
but  the  condition  of  the  horse  was  uncer- 
tain. 

Herman  Gould,  partner  in  the  Center 
Drive-In  Theatre  Corp.,  and  his  wife  left 
for  a vacation  in  Hawaii.  Gould  worked 
almost  24  hours  a day  in  early  summer 
getting  the  new  Q-Twin  Drive-In  under 
way  . . . Leo  Young  of  Sioux  City  has  been 
named  city  manager  . . . Mr.  and  Mrs. 
Dwight  Hanson  of  the  Golden  Buckle  The- 
atre at  Rockwell  City  are  vacationing  in 
the  west. 

Humbert  Johnson,  operator  at  the  Ritz 
Theatre  in  Denison  more  than  ten  years, 
died.  Services  and  burial  were  held  at 
Shenandoah,  Iowa  . . . Dick  O’Toole  of 
Garner,  Iowa,  has  taken  over  operation  of 
the  Garner  Theatre  . . . C.  L.  Thompson 
of  Lake  Mills,  Iowa,  had  some  anxious 
moments  when  a fire  caused  heavy  damage 
across  the  street  from  his  Mills  Theatre. 
Several  holes  were  burned  in  the  theatre 
roof  . . . The  Wall  Lake  Theatre,  which 
had  been  under  management  of  the  town, 
is  being  remodeled  into  a bowling  alley. 

Ken  Moore,  exhibitor  at  Logan,  Iowa, 
was  back  in  the  hospital  last  week  with  a 
heart  condition  . . . Columbia  salesmen  Ed 
Cohen  had  word  from  his  daughters,  who 
are  on  a train-boat-plane  trip  from  the 
midwest  to  New  York,  Miami,  Nassau  and 
Jamaica.  The  girls,  Barbara  and  Joella, 
both  plan  to  write  some  articles  on  the 
trip  . . . Ralph  Morgan  and  his  wife  of 
Chanute,  Kas.,  were  house  guests  of  Jack 
and  Edith  Renfro  of  Theatre  Booking 
Service.  Renfro  reported  his  brother 
Holly,  injured  in  a Kansas  motorcycle  acci- 
dent, is  improving  on  the  west  coast, 
where  he  is  staying  with  his  two  daugh- 
ters. 

Erma  DeLand,  United  Artists  booker,  is 
back  after  a trip  to  visit  her  brother  and 
family  at  Boulder,  Colo.,  and  her  parents 
at  Osceola  . . . Exhibitors  on  the  Row  in- 
cluded Sol  Slominski  and  his  son  Jerry, 
Loup  City;  Frank  Hollingsworth,  Beatrice; 
Mr.  and  Mrs.  Otto  Leise,  Bloomfield; 
Russell  Brehm,  Lincoln;  Byron  Hopkins, 
Glenwood,  Villisca  and  Council  Bluffs, 
Iowa,  and  Jim  Travis,  Milford. 


Mammoth  Screen  Ordered 
By  Lexington  Drive-In 

LEXINGTON,  KY.-A  contract  to  de- 
sign, fabricate  and  install  one  of  the 
world’s  largest  outdoor  motion  picture 
screens  has  been  awarded  by  the  South- 
land 68  Drive-In  to  the  Hayes  Metal  Prod- 
ucts, Hi  Hat,  Ky.  The  screen  is  to  be  of  all- 
steel  construction,  95  feet  high  and  131 
feet  wide. 

The  Southland  68,  1561  Beacon  Hill,  is 
operated  by  J.  M.  Mahaffey  and  his  part- 
ners. 

The  contract  was  awarded  by  National 
Theatre  Supply,  New  York,  through  its 
Cincinnati  branch  office,  which  is  man- 
aged by  J.  S.  Conn. 


NC-4 


BOXOFFICE  August  14,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHARI 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


BETTER  BOOKING  AND  B U S I N E S S - B U I L D I N G 


Small-Town  Exhibitor  Has  Movie  Log  Radio  Show 


BOXOFFICE  and  Other  Tradepapers,  and  Studios 
Provide  Material  for  Weekly  30-Minute  Program 


Conducting  a 30-minute  Movie  Log  radio 
program  each  week  strikes  one  as  a formi- 
dable job — too  time-consuming  for  the 
average  theatre  manager  even  if  he  could 
afford  it. 

Not  so  for  Anthony  J.  Casvoda  jr.,  who 
at  the  age  of  32  has  a record  of  ten  years 
of  profitable  operation  of  the  Hiawatha 
Drive-In  at  Chassell,  a small  town  in  the 
copper  country  in  the  Upper  Peninsula  of 
Michigan.  His  450-car  situation  has  a 
population  of  only  28,000  to  draw  from  in 
an  18-mile  radius.  The  season  extends 
from  mid-April  to  mid-October,  with  Fri- 
day through  Monday  operation  the  first 
and  last  months.  There  also  are  one  other 
I drive-in  and  four  indoor  houses  in  the  area. 

MUST  DIG  FOR  BUSINESS 

From  these  facts,  it’s  obvious  that 
Casvoda  has  to  “scratch”  to  get  his  share, 
or  more,  of  the  business. 

One  of  his  promotions,  a weekly  Hia- 
watha Movie  Log  30-minute  program  on 
the  local  radio  station,  shows  that  Casvoda 
is  a live-wire  showman. 

How  does  he  find  time,  and  sources,  for 
30  minutes  of  broadcasting  material  that 
maintains  listener  interest  and  inspires 
many  of  them  to  patronize  his  theatre? 
(Admission  is  75  cents  for  adults,  children 
under  12,  free,  and  Mondays  are  Buck 
nights.) 

A script  for  one  of  his  recent  broadcasts 
gives  the  answer.  He  gathers  his  interest- 
ing material  from  Boxoffice  and  a couple 
of  other  trade  magazines,  plus  weekly  news 
letters  from  Warner  Bros.,  MGM  and 
Paramount,  who  have  been  cooperative  in 
putting  him  on  their  mailing  lists. 

Filling  out  are  details  about  the  current 
bookings  at  the  Hiawatha  Drive-In,  an- 
nouncements of  special  events  and  current 
attraction  soundtrack  recordings. 

SCRIPT  FOR  RECENT  SHOW 

The  script  for  his  July  1 Hiawatha  Movie 
Log  opens  with  a few  bars  of  “There’s  No 
Business  Like  Show  Business,”  followed  by 
an  introduction,  then  a recording  from  the 
soundtrack  of  “The  World  of  Suzie  Wong.” 
Showman  Casvoda  then  came  in: 

“You  have  just  heard  music  in  a scene 
from  the  Paramount  picture,  ‘The  World  of 
Suzie  Wong,’  which  is  showing  for  the  last 
time  tonight  with  the  Three  Stooges  and 


the  Chimps  in  ‘Stop,  Look  and  Laugh,’ 
showing  first  at  dusk  for  the  youngsters,  at 
the  Hiawatha  Drive-In  in  Chassell.  There 
also  is  a midnight  show,  ‘Invisible 
Invaders.’ 

“I  would  like  to  start  this  week’s  show  by 
dedicating  it  to  someone  special  in  the  en- 
tertainment business — the  people  behind 
the  scenes;  the  projectionists,  cashiers, 
concession  girls  and  everyone  connected 
with  making  the  show  the  best  for  your 
enjoyment.” 

Then  follows  a half  dozen  production 
news  items,  such  as: 

“The  nine  major  studios  in  Hollywood 
now  have  37  major  pictures  working  at 
one  time.  MGM  will  have  produced  five 
top-flight  comedies  before  the  end  of  the 
year,  including  ‘Bachelor  in  Paradise,’  star- 
ring Bob  Hope  and  Lana  Turner;  ‘The 
Honeymoon  Machine’;  ‘Jumbo,’  starring 
Doris  Day;  ‘The  Horizontal  Lieutenant’ 
and  ‘Over  the  Rainbow.’ 

PLUGS  BIG  HITS 

“The  policy  of  the  Hiawatha  Drive-In 
Theatre  is  to  bring  you  the  big  hits  as  soon 
as  possible.  I am  happy  to  say  that  never 
before  have  so  many  good  big  pictures  been 
produced  in  any  one  season.  Here  is  a list 
of  the  variety  of  top  hits  coming  soon  to 
the  Hiawatha  Drive-In: 

“For  drama,  it’s  Elizabeth  Taylor’s 
Academy  Award  performance  in  ‘Butter- 
field 8,’  from  Metro-Goldwyn-Mayer. 

“For  music,  it’s  Frank  Sinatra,  Juliet 
Prowse  and  Shirley  MacLaine  in  ‘Can-Can,’ 
from  United  Artists,”  etc. 

Three  other  films  were  presented  in  the 
same  manner.  Then  came  a report  on  “pic- 
tures doing  the  most  business  in  the 
metropolitan  areas  of  Detroit,  Indianapolis, 
Chicago  and  Milwaukee.  Also  items  such  as 
Gary  Cooper’s  last  picture,  “The  Naked 
Edge,’  opened  yesterday  in  New  York  City 
. . . Tony  Curtis  has  signed  a new  con- 
tract at  Universal-International  studios. 
However,  he  will  not  be  free  from  present 
commitments  to  do  a picture  for  Universal 
before  the  middle  of  next  year.” 

Talk  was  interrupted  to  play  the  title 
song  of  “Never  on  Sunday.” 

At  the  end  of  the  program  Casvoda  ex- 
pressed his  thanks  to  Boxoffice  and  the 
other  tradepapers  and  others  who  have 
material  for  the  interesting  show. 

Then  Hiawatha  Drive-In  Manager  Cas- 


Tell  'em  often  and  tell  'em  big,  might  be  the  motto 
followed  by  Pete  Anselmo  jr.,  manager  of  the 
Federal  Theatre  out  on  Federal  boulevard  in  Denver, 
Colo.  The  “Pepe"  title  letters  on  the  marquee  are 
four  feet  high,  and  were  made  at  a cost  of  $14, 
Anselmo  reports.  Each  letter  is  in  different  color, 
including  the  name  of  Cantinflas,  which  was  four 
inches  high.  Anselmo  plans  to  use  the  giant  letter 
idea  whenever  a title  permits. 


voda  turned  over  the  mike  to  the  an- 
nouncer, who  told  listeners  passes  would  be 
mailed  to  everyone  sending  in  questions 
about  the  stars  or  pictures  for  Casvoda  to 
answer. 

Many  persons  in  the  industry  have  sent 
congratulations  to  exhibitor  Casvoda  on  his 
show. 

For  a month  or  more  he  promoted  a give- 
away of  a $100  wardrobe  at  a Chassell 
store  to  the  one-half  millionth  ticket  buyer, 
one  of  his  ninth  anniversary  stunts. 

The  Hiawatha  manager  is  adept  in  push- 
ing concessions,  and  has  increased  the 
revenue  from  these  to  63  per  cent  of  the 
boxoffice  (100  per  cent  and  more  on  Buck 
nights).  This  volume  concession  business 
is  done  on  the  basic  items — hot  dogs, 
Sloppy  Joes  (hamburger),  popcorn,  soft 
drinks,  coffee,  hot  chocolate,  ice  cream 
novelties,  candy  and  cigarets. 

Flyers,  or  heralds  listing  the  coming 
week’s  programs  are  mailed  to  motels, 
hotels,  restaurants,  stores  and  fraternity 
houses. 

To  save  time,  Casvoda  uses  a two-way 
walkie-talkie  to  keep  in  contact  with  his 
staffers. 

As  much  as  possible,  he  reports  he  uses 
a family  picture  to  start  off  the  night’s 
schedule,  ending  up  with  the  adult  picture 
if  one  is  on  the  bill. 

Added  revenue  also  is  obtained  from  20- 
second  screen  ads  which  Casvoda  sells. 


BOXOFFICE  Showmandiser  ::  Aug.  14,  1961 


— 129  — 


1 


No-Cost  Promotion  Help  by  Armed  Services 


Two  of  the  best  and  most  economical 
sources  of  promotional  material  and  co- 
operation are  National  Guard  armories  and 
the  Armed  Forces  recruiting  stations,  and 
they  are  distributed  fairly  evenly  (dis- 
tributed on  a population  basis)  all  over  the 
country. 

For  example.  Valley  City,  N.  D.,  in  the 
5,000-10,000  population  class,  has  an 
armory,  and  Navy  and  Army  recruiting  of- 
fices, and  Chuck  Meister,  manager  of  the 
Omwick  and  Piller  theatres  there,  takes 
full  advantage  of  them,  as  the  two  photos 
reveal.  For  “All  Hands  on  Deck,”  Meister 
went  to  the  Navy  representative  and  ob- 
tained the  two  lobby  displays  at  no  cost  to 
the  theatre.  Meister  is  shown  in  the  re- 
cruiting booth  with  the  Omwick  Theatre 
cashier,  Barbara  Sunde,  who  distributed 


500  of  the  very  fine  Navy,  History  and 
Tradition  cartoon  books  (7xl0-inch)  car- 
toon story  books,  also  supplied  at  no  cost. 

The  recruiter  also  supplied  Navy  whites 
for  the  theatre  employes. 

These  service-supplied  displays  draw  top 
patron  interest.  For  the  “Last  Time  I Saw 
Archie,”  Meister  borrowed  a jeep  from  the 
National  Guard  and  built  an  eye-catching 
lobby  piece.  A cutout  of  the  cast  group 
was  placed  on  a compoboard  lettered 
“SOON,”  and  set  in  the  jeep  seat  behind 
the  wheel.  The  vehicle  stood  in  an  audi- 
torium entrance  doorway.  Current,  the 
display  was  moved  out  front  with  a few 
changes.  The  “Soon”  on  the  compoboard 
and  on  a bumper  strip  was  changed  to 
“Now  Showing.” 


Sidewalk  Cafe  Snarls 
Traffic  in  Pittsburgh 

A traffic  snarl  ensued  in  downtown 
Pittsburgh  when  a French  sidewalk  cafe 
was  set  up  outside  the  Warner  Theatre  as 
part  of  a multi-pronged  campaign  to  her- 
ald the  opening  of  “Fanny.”  With  two  slit- 
skirted  girls  serving  French  viands  to 
passers-by,  a Gallic-looking  artist  making 
sketches,  and  an  accordionist  playing  music 
from  “Fanny,”  the  cafe  attracted  thou- 
sands of  lunchtime  promenaders  and 
caused  many  others  to  detour  into  the 
street.  The  police  finally  dispersed  the 
multitudes. 

The  “Fanny”  campaign  in  the  Pittsburgh 
area  was  begun  many  weeks  before  the 
opening,  under  the  direction  of  Ernie 
Grossman,  Warner  Bros,  exploitation-pro- 
motion  manager,  and  Henry  Burger,  zone 
advertising  manager  of  Stanley  Warner 
Theatres. 


Atmospheric  Music 

The  importance  of  atmospheric  music, 
which  once  played  such  a prominent  role 
in  theatre  operation,  is  being  stressed  again 
in  many  key  situations.  Oakland,  Calif., 
Manager  Jack  McDougall  featured  Stephen 
Foster  melodies  during  “GWTW”  inter- 
missions effectively.  Jack  also  picks  ap- 
propriate music  for  holidays,  as  well  as  for 
features. 


Popcorn  Coupon  on  Herald 

James  Boyd,  manager  of  the  Dixie  at 
Scotland  Neck,  N.  C.  added  a coupon  to 
the  bottom  of  his  heralds  on  “Blueprint  for 
Robbery,”  good  for  one  free  box  of  popcorn 
on  opening  day. 


Two  Illinois  Circuits 
Expand  Opera  Series 

Chicago’s  Balaban  & Katz  circuit,  which 
last  year  found  culture  tasteful  at  the  box- 
office  with  a series  of  opera  films,  is  offer- 
ing more  of  the  same  this  summer.  A series 
of  opera  pictures  has  been  purchased  from 
Teitel  Film  Corp.  and  booked  at  the  B&K 
Will  Rogers,  Valencia  and  Northtown 
theatres. 

Great  States  Theatres,  B&K’s  sister  com- 
pany, which  experimented  with  grand 
opera  in  smaller  cities  of  Illinois  in  1960,  is 
expanding  the  cultural  attraction  and  will 
offer  opera  film  series  in  14  cities  this  fall. 


Break  for  'Professor' 

Not  every  manager  boasts  of  having  the 
author  of  “The  Absent-Minded  Professor” 
as  a local  celebrity,  but  Lou  Singer,  Red- 
wood City,  Calif.,  showman  does,  and  he 
made  the  most  of  it.  The  local  newspaper 
had  a reporter  and  photographer  at  a 
luncheon  for  Samuel  Taylor,  and  posed 
Manager  Singer  with  his  guest  for  a two- 
column  art  break. 


Phone  Interviews  Gain 

Becoming  increasingly  popular  with 
newspaper  critics  and  radio  personalities  is 
the  “telephone  interview”  with  top  movie 
talent. 


On  Phone  for  'Greener' 

Here’s  one  way  to  beat  the  high  cost  of 
ad  space,  which  works  if  the  telephone 
book  isn’t  very  large.  Virginia  Setzer,  man- 
ager of  the  Spartan  in  Sparta,  N.  C.,  called 
all  young  married  couples  in  town  on  the 
phone  in  behalf  of  “The  Grass  is  Greener.” 


One-Night  Sales  Blitz 
For 'The  Ladies  Man!' 

A special  sale  tieup  idea  arranged  with 
one  store  for  “The  Ladies  Man”  by  Sol 
Sorkin,  manager  of  RKO  Keiths  at  Syra- 
cuse, N.  Y.,  took  seed  fast  and  developed 
into  a major  event  sponsored  by  23  stores 
in  the  100  and  200  block  of  South  Salina 
street.  The  theme  was: 

Shop  These  Stores  for  Top  Values! 

For  the  Ladies  Man  . . . and  All  the 

Ladies. 

The  Herald  Journal  helped  out,  and  pub- 
lished a tabloid  insert  on  Tuesday,  the  day 
before  the  big  ONE  NIGHT  BARGAIN 
BLITZ  . . . WEDNESDAY  ONLY  ...  4 
TO  10  P.M.  ...  100  AND  200  NORTH 
SALINA  MAMMOTH  SALE!  Free  Pepsi- 
Cola was  available  during  the  “Blitzful” 
Bargain  Tour  of  23  Value-Packed  Par- 
ticipating Stores  . . . Compliments  of  Pepsi- 
Cola Co.  and  the  North  Side  Merchants.” 

In  addition  150  guest  tickets  to  see  “The 
Ladies  Man”  at  Keiths  were  given  away  by 
a “mystery  shopper”  who  circulated 
through  all  23  stores  during  the  six  “blitz- 
ful” hours. 

All  ads  in  the  tabloid  referred  to  “The 
Ladies  Man.”  Manager  Sorkin  promoted  a 
marching  band  and  had  it  parade  up  and 


£ Ur  lyjr 4 i 

shop  ' 

[ 


down  the  Salina  street  stores  playing  for  a 
full  hour.  All  the  sales  people  in  the  stores 
wore  “Ladies  Man”  zany  slogan  buttons. 

The  theatre  held  a teenager  and  sub- 
teenage  Jerry  Lewis  Party  for  the  first 
three  days  of  the  picture.  This  featured 
one  hour  of  cartoons  and  surprises  on  the 
first  show  only.  Gifts  included  free  bal- 
loons, free  comic  books,  and  free  “Ladies 
Man”  buttons.  The  children  were 
delighted. 

The  Columbia  records  representative 
supplied  the  disc  jockeys  with  the  music 
from  the  picture.  Displays  were  set  up  in 
seven  music  stores  and  Woolworth’s, 
Kresge’s  and  W.  T.  Grant’s. 


Blue  and  Grey  Teams 

Most  effective  was  the  atmospheric  cos- 
tuming achieved  by  Kansas  City  manager 
Joe  Borders,  when  he  played  “The  Little 
Shepherd  of  Kingdom  Come”  recently.  Joe 
followed  the  Civil  War  setting  of  the  film 
by  outfitting  his  entire  Iris  staff  in  a “blue” 
or  “grey”  of  the  era. 


Heralds  on  a double  bill  of  “The  Great- 
est Show  on  Earth”  and  “Circus  Stars”  at 
the  Spartan  in  Sparta,  N.  C.,  were  headed 
“The  Circus  Is  in  Town.” 


2 


— 130  — 


BOXOFFICE  Showmandiser  ::  Aug.  14,  1961 


U.  S.  Mailboxes  Talk  About  Last  Summer' 
And  Play  Western  Music  for  Two  Hours! 


Brave  Woman  Stunt 
Fine  on  'Homicidal' 

Excellent  coverage  in  the  local  newspaper 
and  on  the  television  station  was  obtained 
for  “Homicidal”  at  the  Strand  Theatre  in 
Wichita  Falls,  Tex.,  by  a pressbook  stunt. 

More  than  40  women  wrote  Manager 
Fred  McHam  in  response  to  a newspaper 
story  that  he  was  seeking  the  bravest 
^woman  in  Wichita  Falls  to  see  “Homicidal” 
at  midnight  alone  in  the  theatre.  McHam 
had  a newspaper  photographer  on  hand  to 
take  a picture  of  the  lone  woman  in  the 
darkened  theatre  at  a very  exciting 
moment,  and  had  a TV  newsman  to  take  a 
film  of  her  emerging  from  the  theatre  after 
the  midnight  show,  and  also  to  tape  an 
interview. 

Everyone  who  had  ever  been  in  one  of 
Hitler’s  concentration  camps  was  invited 
by  Manager  McHam  to  see  “Mein  Kampf” 
free.  This  was  one  of  the  angles  which  ac- 
cumulated nearly  25  inches  of  newspaper 
mention  of  this  booking  at  the  Strand. 

Heavy  promotion  carried  out  for  “Exo- 
dus” included  special  intermission  records 
made  up  with  Manager  McHam  giving  a 
pitch  about  the  picture,  closing  with,  “And 
now  we  are  proud  to  show  you  a few  scenes 
from  the  movie.”  Radio  spots  also  were 
made  locally  from  the  “Exodus”  trailer 
soundtrack;  also  special  TV  spots  were 
done  with  stills  and  one-sheet,  backed  up 
by  radio  spot  sound. 

Gimmicks  Aid  'Thunder' 

In  Return  Engagement 

Manager  A1  Brinson  had  a problem  in 
playing  a return  engagement  of  “Thunder 
in  Carolina”  at  his  downtown  Carolina 
Theatre  in  Columbia,  S.  C.  He  tried  the 
following  gimmicks  in  his  advertising  to 
good  results: 

In  bold  letters,  he  announced  that  “No 
Yankees  Admitted,”  and  in  smaller  type 
said:  “Without  a Cotton  Pickin’  Ticket.” 

There  was  a discount  to  everyone  sing- 
ing the  first  verse  of  Dixie  at  the  boxoffice. 
Southern  punch,  served  in  Dixie  Cups, 
was  on  sale.  (Incidentally,  Dixie  Cups 
are  manufactured  at  Darlington,  S.  C., 
scene  of  the  Southern  500  auto  race  and 
site  of  the  filming  of  “Thunder  in  Caro- 
lina.”) 

The  showings  were  kicked  off  with  what 
Brinson  called  a “Rebel  Late  Show”  on  a 
Saturday  night. 


Oldtime  Prices  Revived 

The  Rivoli  in  Hartford,  Conn.,  turned 
back  the  hands  of  time  to  the  days  of 
the  15-cent  theatre  admission.  The  gim- 
mick was  used  for  four  consecutive  mati- 
nees of  “The  Golden  Age  of  Comedy” 
and  “Gorgo.”  The  800 -seat  house  charged 
15-cents  for  children  and  25-cents  for 
adults,  and  sold  popcorn  for  only  five 
cents. 


Goodwill  at  Punxsutawney 

John  Grubbe  and  Ralph  Neale,  owners  of 
the  Starlite  Drive-In  at  Punxsutawney,  Pa. 
(nationally  known  as  the  home  of  the 
groundhog) , used  the  Starlite  marquee  to 
advertise  the  opening  of  “Ben-Hur”  at  the 
competing  Jefferson  Theatre  there,  man- 
aged by  A1  Fusco.  The  Starlite  was  closed 
at  the  time. 


U.S.  mailboxes — ten,  to  be  exact — in  the 
downtown  section  of  Sacramento,  Calif., 
mysteriously  began  advertising  “The  Last 
Sunset,”  due  at  the  Esquire  Theatre,  and 
playing  western  music  between-times 
during  a rush  period  recently. 

Downtowners  gathered  around  the  boxes 
to  see  where  the  film  plugs  and  music 
came  from.  Then  the  voices  and  playing 
suddenly  ceased  after  two  hours. 

The  incident  caused  so  much  comment 
that  the  local  newspaper  carried  a news 
story  in  explanation. 

The  source  was  John  Reidt,  manager  of 
the  Esquire  for  the  Blumenfeld  circuit, 
who  developed  the  unusual  promotion  (the 
first  of  its  kind  to  reach  Boxoffice  Show- 
mandiser).  It  took  a lot  of  doing — a radio 
station  and  ten  transistor  radios,  one  in 
each  U.S.  mailbox.  First  Reidt  lined  up  the 
radio  station  for  a two-hour  program 
saturated  with  spots  on  “The  Last  Sunset.” 
The  two  hours  were  selected  at  the  time 
when  Reidt  figured  the  most  people  would 
be  on  the  downtown  streets. 

Then  he  set  the  ten  transistors  to  the 
radio  station  waveband,  wrapped  them  in 
packages  properly  addressed  and  dropped 
them  in  the  U.S.  mailboxes  just  before  the 
selected  time. 

It  was  quite  a sight  to  see  people  inspect 


Duke  Hickey,  U-I  publicist,  returned  to 
his  headquarters  at  Cleveland  from  a swing 
promoting  openings  of  “Spartacus”  in 
western  Pennsylvania,  West  Virginia  and 
Virginia,  in  theatres  ranging  “from  prime 
to  poverty-stricken.”  He  was  impi'essed 
by  the  fact  that  faulty  management  and 
dead  theatres  often  go  together. 

“I  was  in  two  theatres  operated  by  the 
same  individual,”  he  related.  “In  one 
there  was  no  air-conditioning,  and  the 
house  did  excellent  business — when  the 
weather  was  cool.  A score  of  miles  away 
the  same  operator  had  a fine  theatre  with 
air  conditioning,  and  business  there  was 
great  all  the  time. 

“I  was  in  a drive-in  which  serviced  sev- 
eral communities  in  southwestern  Penn- 
sylvania. It  was  down-at-the-heel.  Many 
of  its  speakers  were  either  broken  or  other- 
wise out  of  order.  It  showed  the  lack  of 
care  the  instant  any  patron  drove  his  car 
into  this  open-air  house. 

“The  owner’s  excuse  was  that  ‘business 
was  so  bad  there  was  no  use  making  re- 
pairs, anyway,’  but  I am  sure  that  with  the 
territory  he  had  around  him,  he  could 
easily  double  his  business  if  he  took  proper 
care  of  his  house  and  made  the  necessary 
repairs. 

“I  think  the  most  startling  example  of 
really  catering  to  the  public  was  shown  by 
the  Erculini  dining  spot  at  Gallitzin,  Pa., 
near  Altoona.  This  famous  cafe  is  high  in 
the  mountains  and  one  passes  through 
several  ghost  towns  en  route  to  the  estab- 
lishment, and  yet  it  keeps  going  and  is 
practically  world-famous  because  it  caters 
to  a public  which  has  come  to  know  it  as 
one  of  the  fine  eating  places  in  the  coun- 
try. It  doesn’t  draw  its  major  crowd  from 


the  boxes  when  the  latter  began  to  “talk 
back”  to  them. 

Reidt  also  had  a young  attractive  woman 
dressed  in  shorts  and  labeled  “The  Sunset 
Girl,”  on  the  downtown  streets  with  a 
Polaroid  camera,  telling  the  people  about 
the  show  and  taking  pictures  at  random. 
She  would  then  hand  them  a card  which 
entitled  them  to  a free  pass  if  their  picture 
was  posted  on  a bulletin  board  in  the  lobby. 
This  stunt  created  a lot  of  interest  as 
everyone  likes  to  have  their  picture  taken 
and  also  collect  a free  show.  Incidentally, 
most  of  the  photos  were  claimed  after  they 
posted  them  in  the  lobby  which  proves 
people  will  follow  up  a gimmick  such  as 
this. 

Reidt  also  worked  out  a “Sunset  Contest” 
with  a local  radio  station.  This  was  just 
a fast  pickup  idea  for  the  evening  feature 
time.  The  couple  who  bought  tickets  at 
the  exact  moment  the  sun  set  that  day 
would  be  the  guest  of  the  management. 
He  always  had  a couple  waiting  in  line  for 
that  exact  time  of  day. 

Also  used  were  three  largest  shopping 
centers  for  suburban  tieins.  They  co- 
operated beautifully  with  20  displays  in  20 
store  windows  and  six  displays  at  top 
traffic  locations  downtown.  Five  other 
Blumenfeld  theatres  in  Sacramento  aided. 


the  immediate  towns,  but  its  fame  has  so 
spread  that  patrons  from  all  over  go  there 
just  to  find  out  what  genuinely  good-eat- 
ing really  can  be. 

“Any  theatre  can  make  itself  famous — 
maybe  not  world  famous — but  sufficiently 
popular  and  widely  known  simply  by  cater- 
ing to  the  wants,  the  needs  and  the  plea- 
sures and  comforts  of  its  patrons.  Some 
paint  (and  other  makeup)  can  work  as 
many  wonders  for  a theatre  as  they  can  for 
a tootsie  in  fresh  and  teasing  taffeta.” 


Star  Sigs  on  Sidewalk 

Twenty-four  signature  cards  containing 
reproductions  of  the  “John  Does”  of  each 
of  the  24  stars  in  “Pepe”  were  cemented  to 
the  sidewalk,  checkerboard  style,  in  front 
of  the  Denver  (Colo.)  Theatre  by  Manager 
Bob  Sweeten. 


Extras  Count  on  Spookers 

Much  of  the  success  of  midnight  spook 
shows  depends  on  the  extra  gimmicks 
created  by  ingenious  managers  and  their 
staffs.  Bill  Upham  decked  out  his  staffers 
in  “monster  masks”  and  costumes  for  a 
midnight  horror  show,  and  packed  his 
San  Diego  Roxy  to  the  rafters.  Bill  used 
the  outfits  for  street  bally  a week  in 
advance. 


Pitch  to  Summer  Students 

J.  W.  Beach  of  the  Appalachian  at 
Boone,  N.  C.,  made  a point  to  see  that  every 
college  student  arriving  in  town  for  sum- 
mer school  received  a theatre  program  and 
a pass  to  the  theatre. 


Poor  Management  Seen  in  Poor  Patronage 


BOXOFFICE  Showmandiser  ::  Aug.  14,  1961 


— 131  — 


3 


It  Snows  for  Huskie 
At  'Nikki'  Opening 

An  Alaskan  welcome  was  given  to  a pure- 
bred Alaskan  malemute  when  he  arrived  as 
guest  of  honor  for  the  opening  of  “Nikki, 
Wild  Dog  of  the  North’’  at  the  Roosevelt 
Theatre  in  Chicago. 

The  “welcome  mat”  was  half-a-ton  of 
snow  which  fell  (from  a refrigerated  truck) 
on  State  street.  More  in  tune  with  the 
temperature  outside  the  air-conditioned 
theatre,  Martha  Cooper,  clad  in  a bathing 
suit,  was  on  hand  to  present  the  malemute 
a bouquet  of  pooch  goodies. 

The  huskie,  named  Arluk,  from  the  same 
family  tree  as  Nikki,  was  discovered  after 
quite  a lengthy  search  of  dog  kennels  and 
canine  experts,  in  the  Chicagoland  area. 
The  now  celebrated  dog  is  owned  by  Mr. 
and  Mrs.  L.  H.  Sandberg  of  Deerfield,  111. 
The  stunt  netted  generous  press  and  TV 
coverage. 

Small  Town  Radio  Idea; 
Theatre  Sets  Birthday  Hour 

Bill  Lavery,  manager  of  the  Oswego  The- 
atre, Oswego,  N.  Y.,  has  made  arrange- 
ments for  an  excellent  radio  program  at 
no  cost  to  the  theatre.  WSGO  is  starting  a 
Birthday  Hour,  which  will  be  on  the  air 
every  day  in  the  late  afternoon  with  a spe- 
cially prepared  program  of  interest  to  chil- 
dren and  teenagers.  There  will  be  differ- 
ent kinds  of  games  and  contests,  and  per- 
sonal appearances  of  children  in  the  area. 

Relatives  of  the  youngsters  in  the  Oswego 
area  will  call  in  the  birthdays  of  the  chil- 
dren and,  of  course,  the  names  of  the 
birthday  kids  will  be  mentioned  on  the  pro- 
gram. Each  week,  three  of  the  children  will 
each  be  awarded  two  guest  tickets  to  the 
Oswego  Theatre.  During  the  Birthday 
Hour  each  day,  the  Oswego  Theatre  will 
get  free  plugs  for  its  current  attractions, 
and  where  a film  program  of  special  inter- 
est to  the  children  is  playing,  extra  time 
and  emphasis  will  be  used  in  plugging  this 
attraction. 


Earrings  at  'Last  Sunset' 

Fred  Koontz  jr.  of  the  Waterford 
<Conn.)  Drive-In  distributed  earrings  to 
women  patrons  on  the  opening  night  of 
“The  Last  Sunset.” 


Strong  Radio-TV  Push 
Given  'Trap'  at  El  Paso 

Bill  Chambers,  manager  of  the  Plaza  in 
El  Paso,  Tex.,  reports  the  following  pro- 
motion for  “The  Parent  Trap”: 

Plugs  on  KTSM-TV’s  Off  the  Record,  a 
daily  30-minute  record  and  opinion  show 
emceed  by  Jud  Milton.  Spots  four  times 
daily  on  KROD-TV. 

One  hundred  spots  on  dee  jay  schedules 
arranged  on  radio  station  KELP. 

Silk  screen  bumper  (most  on  taxis)  and 
windows  streamers  (250) . 

Passes  to  see  “The  Parent  Trap”  given  to 
each  person  interviewed  by  the  KROD-TV 
mobile  unit  which  toured  the  downtown 
during  a four-day  “Meet  the  Merchants” 
promotion. 

All  twins  on  opening  day  admitted  free, 
either  by  visible  or  bona  fide  proof. 

Television  camera  crew  took  opening 
day  shots  in  the  Plaza  lobby  for  telecast  on 
the  KROD  news  program  that  night. 

The  film  opened  with  lineups. 


A Taylor-Maid  Show 

At  Naugatuck,  Conn.,  the  Salem  adver- 
tised “A  Taylor-Maid  Show,”  consisting  of 
two  Elizabeth  Taylor  attractions,  “Butter- 
field 8”  and  “The  Last  Time  I Saw  Paris.” 


Build  Family  Patronage 

Mike  Chakeres  and  house  manager  Roger 
Mutter  of  the  Melody  Cruise-In  Auto  The- 
atre at  Springfield,  Ohio,  are  building  pa- 
tronage by  playing  nothing  except  family 
films.  Wally  Allen,  Chakeres  publicist,  re- 
ports the  Sunday  services  sponsored  by  the 
Lutheran  Church  at  the  Cruise-In  during 
July  and  August  also  are  helpful. 


Safety  Citation  to  Cal  Collard 

Calvin  Collard,  manager  of  the  Woods 
Theatre,  a United  Detroit  circuit  house  in 
suburban  Grosse  Pointe  Woods,  was  pre- 
sented a National  Vehicle  Safety  Check 
certificate  for  outstanding  cooperation  in 
the  Grosse  Pointe  Woods  safety  check 
campaign. 


Lollipops  for  'Professor' 

At  Worcester,  Mass.,  the  Oxford  Drive- 
In  distributed  free  lollipops  and  provided 
free  auto  rides  on  opening  night  of  “The 
Absent-Minded  Professor.” 


All  Ad  Space  in  Buses 
Boost  Summer  Hits 

An  innovation  in  theatrical  transit  ad- 
vertising in  the  Detroit  area  greeted  bus 
riders  recently,  when  35  de  luxe  buses  of 
the  Detroit  transit  system  were  put  into  use 
with  their  entire  interior  advertising  dis- 
play space  devoted  to  summer  motion  pic- 
ture attractions. 

It  was  a promotion  of  United  Detroit 
Theatres,  an  American  Broadcasting-Para- 
mount Theatres  affiliate,  which  operates 
four  of  Detroit’s  downtown  first-run  the- 
atres, along  with  a group  of  suburban  de 
luxe  theatres. 

A 28x42  banner  on  the  front  of  each  bus 
proclaims  “This  Is  a Show  Bus  of  Sum- 
mertime Hits  at  Your  United  Detroit 
Theatres.” 

Every  panel  inside  the  bus  is  covered  by 
standard  11x14s  on  current  and  forthcom- 
ing product,  with  a center  banner  tieing 
them  together  with  the  copy,  “Look  What’s 
in  Store  for  You.  This  Is  a Show  Bus  of 
Summertime  Hits  at  Your  United  Detroit 
Theatres.” 

The  buses  are  plying  all  regular  routes  of 
the  metropolitan  Detroit  transit  system  for 
a four-week  period  with  an  estimated  daily 
impression  total  of  12,000.  Among  attrac- 
tions being  advertised  on  the  buses  are 
Fanny,  The  Naked  Edge,  Francis  of  Assisi, 
Goodbye  Again,  and  Nikki,  Wild  Dog  of 
the  North. 

World's  Largest  Deejay 
Has  the  Largest  Date 

Tom  Donahue,  400-pound  KYA  disc 
jockey  at  San  Francisco,  sometimes  is  dub- 
bed the  “world’s  largest  disc  jockey.”  So 
recently  the  world’s  largest  date  was  fixed 
up  for  him — more  than  32  hundred  pounds 
of  girls! 

The  girls  were  the  first  32  entrants  in  the 
“1961  Young  Model  of  the  Year”  contest, 
which  is  being  sponsored  by  the  Patricia 
Stevens  schools  and  Paramount  Pictures  in 
behalf  of  “The  Ladies  Man.”  Donahue  had 
to  use  a Greyhound  bus.  The  girls  had  a 
fine  time. 

One  of  the  girls  may  be  lucky  enough  to 
be  a part  of  the  next  Jerry  Lewis  Produc- 
tion. The  top  prize  in  the  national  model 
of  the  year  contest  will  be  a trip  to  Holly- 
wood and  a role  in  the  next  Jerry  Lewis 
film. 

Onarga,  111.,  Showman 
Persistent  in  Promotion 

Giveways,  antique  car  ballyhoo  and 
youngsters  around  town  out  with  signs  are 
among  the  promotions  L.  J.  Bennett  puts 
on  for  patrons  at  the  Mode  Theatre  in 
Onarga,  111.,  for  the  Kerasotes  circuit. 

When  “All  Hands  on  Deck”  was  coming 
up.  Manager  Bennett  advertised  that 
O Wasso,  the  turkey  in  the  film,  would  ap- 
pear “in  person”  at  the  Mode  Theatre. 
“Appearance”  was  plugged  in  all  media,  in- 
cluding live  turkey  on  display  two  days  in 
front  of  theatre.  Local  girl  who  won  the 
turkey  nearly  fainted. 

For  “The  Absent-Minded  Professor,” 
Bennett  had  a Model  T Ford  parade  around 
Onarga  and  surrounding  towns. 

A boy  in  torn  bluejeans,  T-shirt  and 
ragged  straw  hat  hitch-hiked  along  the 
highway  with  sign  on  his  back,  “Fort 
Onarga  or  I Kill  Myself.” 


Special  front  constructed  for  the  chiller  film  "Kongo"  at  the  Majestic  Theatre  in  Dallas. 


4 


132  — 


BOXOFFICE  Showmandiser  ::  Aug.  14,  1961 


Buddy 


ITS  IPVB  and 

[AUGHTEflBLASr/NG  O/r/r 

The  lAuncn/z/g/^, 

Ihe  wacKy-qua%  • °w-in-o/.6/it  * 
tale  of  two  navy  bintf.^ 

and  a ta/fengr  ^ 

n Hi  i ** 


Wifh  a Ph.d. 
...thais 

/\  me 

XA  U J 


COLUMBIA  PICTURES 

**  presents 


Mickey 


o 


wf/h  the  intelWual  duck 

w’Th  a mind  -for  mi9slleS-  ■ an  i°r  9"~ls./ 

INTRODUCING  (T^1  JoaniE 


JACKIE  i 


Written  by  Produced  by  Directed  by  AS  THE  Psychiatrist! 

JOHN  FENTON  MURRAYand  BENEDICT  FREEDMAN  • RED  DOFF  • DON  TAYLOR  • A barbroo  enterprises  production 


COLUMBIA  PRESSBOOK 


Ad  No  402 — 648  Lines  (including  imprint  space) 

Copyright  © 1961,  Columbia  Pictures  Corporation.  All  Rights  Reserved 


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IINTED 


Scuttlebutt,  the  Talking  Duck , Says. 


“WHEN  MICKEY  ROONEY 
AND  BUDDY  HACKETT 
ARE  COMEDY-TEAMED 
‘EVERYTHING’S  DUCKY’ 
FOR  SHOWMANSHIP!” 


THE  NAVY 

Since  the  Navy  looms  so  large  in  "Everything's 
Ducky."  a promotional  effort  in  that  direction 
would  be  a natural.  Try  for  Navy  cooperation 
where  there  are  Naval  installations  and  recruit- 
ing stations.  Work  the  following  with  Navy  co- 
operation: 

• Find  the  sailor  with  the  most  unusual 
mascot  or  pet. 

• Display  of  late-model  Navy  equipment 
for  lobby  and  out-front. 

• Navy  songs  and  other  sea  tunes  to 
precede  your  spot  announcements  on 
radio  and  at  the  theatre. 

• A Navy  recruiting  desk  in  your  lobby 
with  new  enlistees  sworn  in  on  your 
stage. 

• Special  Navy  Night  at  the  theatre, 
with  officers  and  men  of  local  instal- 
lations honored  by  local  VIP's. 

• Navy  band  and  drill  team  to  appear 
at  your  theatre  opening  night.  Local 
Naval  cadets  and  Sea  Scouts  can  ap- 
pear as  well. 

TV  STARS 

Mickey  Rooney,  Buddy  Hackett  and  Jackie 
Cooper  are  familiar  faces  on  television.  Buddy 
was  starred  in  the  TV  series,  “Stanley,"  and  is  a 
regular  on  the  Jack  Paar  show,  on  NBC.  and 
Jackie  stars  as  a Navy  doctor  in  the  TV  series. 
"Hennesey."  Rooney,  of  course,  makes  numer- 
ous important  guest  appearances.  If  any  of 
their  shows  are  televised  in  your  territory,  work 
a mutually-beneficial  promotion  consisting  of 
joint  advertising,  spots  and  listings. 

DELL  COMIC  BOOKS 

An  "Everything's  Ducky"  comic  book,  based 
upon  the  comedy's  script,  is  being  published  by 
Dell  Publishing.  Scene  stills  and  credits  from 
the  comedy  will  be  highlighted  on  the  front  and 
inside  covers.  A newsstand  tack  card  is  being 
prepared  and  Dell  distributors  across  the  coun- 
try will  be  advised  of  theatre  playdates  urged  to 
work  on  local  exploitation.  Set  on  the  following: 

• Heralds  for  slip-sheeting  the  comic 
books. 

• Truck  posters. 

• Contests,  with  comic  books  as  prizes. 

• Giveaways,  with  limited  number  being 
offered  to  first  patrons  on  line. 


DRIVE-IN’s 

B • Pet  Show  for  the  kids  in  honor  of  Scuttle-  “ 
butt,  the  talking  duck  of  "Everything's 
m Ducky."  m 

■ • Play  Navy  tunes  and  sea  songs  over  your  ■ 
f p.  a.  system. 

g • Post  road  signs:  "Everything's  Ducky — when  u 

■ you  Drive  Carefully  — to  see  'Everything's  ■ 

■ Ducky,'  Starring  Mickey  Rooney  and  Buddy  ■ 

i Hackett— State  Drive-In."  9 

_ • Decorate  your  theatre  with  Navy  flags  and  j 
B insignia  in  honor  of  "Everything's  Ducky."  jjj 

■ Have  your  personnel  dressed  in  Navy  type  i 

§ costume.  9 


PET  SHOW! 

Inspired  by  the  talking  duck  which  becomes  a 
pet  of  comics  Mickey  Rooney  and  Buddy 
Hackett  in  "Everything's  Ducky,"  stage  a pet 
show  in  some  suitable  location  near  your  the- 
atre, with  local  youngsters  showing  off  their 
own  pets  in  a full-fledged,  blue  ribbon  show. 
Promote  animal  foods,  accessories,  etc.,  to  be 
given  away  as  prizes  and  plant  pictures  of  win- 
ning pets  and  their  owners  in  local  press,  pet 
stores,  etc.,  with  picture  credits  and  stills. 
Another  idea  would  be  to  have  your  local 
paper's  photographer  snap  candid  shots  of  resi- 
dents as  they  walk  their  pets  around  town.  Plan 
the  promotion  a week  in  advance  and  present 
guest  admissions  to  those  pictured. 

'TALKING'  POSTER 

Mount  a poster  head  or  blow  up  of  Scuttlebutt, 
the  duck  on  a 40x60  lobby  frame  set  in  the 
corner  of  your  lobby  with  a two-way  micro- 
phone and  speaker  system  hookup.  Set  the 
mike  at  some  point  where  an  attendant  can 
observe  the  lobby  but  cannot  be  seen.  The  gag 
is  to  have  Scuttlebutt  carry  on  a conversation 
with  patrons. 

TOY  STORES 

Exploit  "Everything's  Ducky"  through  local  toy. 
stationery  and  novelty  stores  which  stock  toy 
ducks,  an  always  popular  children's  item.  Try 
to  work  up  a window  streamer  with  the  larger 
stores  or  a local  toy  manufacturer;  otherwise 
use  scene  stills  and  credits  from  "Everything's 
Ducky"  for  window  and  in-store  displays. 


YOUR  OWN  TALKING  DUCK! 

All  it  takes  to  have  a "talking"  duck  of  your  own,  for  one  of  the  freshest 
promotion  gimmicks  of  the  year,  is  to  find  a duck  . and  a ventriloquist!  A 
male  ventriloquist  should,  of  course,  be  garbed  in  Navy  uniform  as  Mickey 
Rooney  and  Buddy  Hackett  are,  in  "Everything's  Ducky."  A girl  ventriloquist 
might  be  dressed  in  the  height  of  fashion,  in  a bathing  suit,  as  a WAVE,  etc. 
Send  your  "talking  duck"  on  a tour  of  downtown  streets,  talking  to  pedes- 
trians about  the  film,  to  playgrounds  and  wherever  else  youngsters  gather 
Put  the  duck  on  television  (along  with  his  human  partner),  have  him  visit  editors, 
etc.  Cooperating  store  chain  might  work  out  a program  of  visiting  hours. 


Card  Handouts 

Use  the  teaser  ads  in  a card  handout  promotion, 
with  the  help  of  a cooperating  store  or  stores. 
Simply  print,  on  pastel-colored  stock,  a considerable 
quantity  of  three  of  the  four  teasers  and  a smaller 
number  of  the  fourth.  On  back  of  the  cards,  offer 
guest  admissions  to  patrons  showing  up  with  all  four 
of  your  cards,  along  with  your  own  credits  and  cred- 
its for  the  cooperating  merchants.  Teasers  might  also 
be  used  in  a "lucky  number  contest,  with  numbers 
posted  in  your  theatre  lobby. 


Wise  'Quacks’ 

An  animal,  commenting  humorously  on  the  foibles 
and  frailties  of  humans,  should  be  good  for  laughs 
and  space  in  local  newspapers.  Use  the  teaser  ads 
of  Scuttlebutt,  the  talking  duck  of  "Everything  s 
Ducky.”  as  your  springboard,  and  run  a newspaper 
contest  in  which  contestants  think  up  wisecracks  at- 
tributed to  the  duck,  "Scuttlebutt  says.  Everything  s 

Ducky  because '.'  The  remarks  can  be 

inspired  by  local  personalities,  politics,  institutions, 
etc,  with  prizes  awarded  to  the  winners. 


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Lift  Flap  for  Additional  Advertising, 
Publicity,  Cast,  Credits,  Story  and  Billing 


OFFICIAL  BILLING - 


COLUMBIA  PICTURES 


MICKEY  ROONEY  BUDDY  HACKETT 
EVERYTHING'S  DUCKY 

JOANIE  SOMMERS 

JACKIE  COOPER 


(Review) 

Everything's  really  ducky  a- 
bout  "Everything's  Ducky,"  the 
out-of-thls  world  comedy,  a 
Barbroo  Enterprises  production 
for  Columbia  release,  starring 
Mickey  Rooney  and  Buddy 
Hackett  at  the  The- 

atre. The  free-wheeling  comics, 
who  are  delightful  enough  on 
their  own.  are  simply  devastat- 
ing In  tandem.  Rooney  and 
Hackett  are  well  on  their  way 
to  reviving  comedy  teams  In  the 
tradition  of  Laurel  and  Hardy 
and  Abbott  and  Costello,  they 
make  "Everything's  Ducky" 
an  entertainment  to  tickle  the 
fancy  of  everyone 

Peppery  Mickey  and  his 
bumbling  sidekick  Hackett,  one 
of  the  top  comedians  of  the 
land,  really  go  Into  orbit — the 
comedy  orbit  that  Is — with 
"Everything's  Ducky  " Playing 
two  tars  stationed  at  a Naval 
rocket  base,  the  boys  become 
Involved  with  a talking  duck 
who  is  privy  to  a top  secret 
rocket  formula.  When  the 
Navy  wants  to  separate  the 
duck  from  Its  brain,  Mickey 
and  Buddy  will  have  none  of  It. 
They  wind  up  in  trouble  with 
the  Navy,  with  attractive  Navy 
secretary  Joanle  Sommers,  with 
the  duck  and  with  the  experl- 

"Everythlng's  Ducky"  serves 
up,  In  addition  to  a feast  of 
laughs,  three  sparkling  tunes 
sung  by  The  Hl-Lo's;  the  title 
song,  "Moonlight  Music"  and 
“The  Scuttlebutt  Walk  " 

(Jackie  Cooper) 

Jackie  Cooper,  star  of  the 
popular  TV  comedy  series, 
"Hennesey."  In  which  he  plays 
a Navy  medical  officer,  found  It 
easy  to  play  another  Navy  man 
In  "Everything’s  Ducky,"  the 
Barbroo  Enterprises  production 
at  the  Theatre  Cooper 

Is  starred  with  Mickey  Rooney 
and  Buddy  Hackett  In  the 
Columbia  release  that  intro- 
duces TV  singer  Joanle  Som- 

In  "Everything's  Ducky." 
Jackie  is  cast  as  the  Navy 
psychiatrist  to  whom  Rooney 
and  Hackett,  hilariously  In- 
volved with  a talking  duck, 
come  for  professional  treat- 
ment The  teaming  of  Cooper 
and  Rooney  marks  a reunion 
for  the  two.  last  seen  on  the 
screen  together  as  child  stars 
In  "The  Devil  Is  a Sissy," 
some  25  years  ago. 


(General  Advance) 

Mickey  Rooney.  Buddy 
Hackett  and  a talking  duck 
named  Scuttlebutt  vie  for  come- 
dy honors  In  "Everything's 
Ducky,"  a Barbroo  Enterprises 
production  due  at  the 

Theatre  The  Co- 
lumbia comedy  also  stars 
Jackie  Cooper  as  a psychiatrist 
and  Introduces  the  new  TV 
song-sensation,  Joanle  Som- 

In  "Everything  s Ducky,"  Roo- 
ney and  Hackett  play  sailors 
at  a Naval  rocket  base  who 
become  hilariously  Involved 
with  the  duck,  which  is  the  sole 
possessor  of  a top  scientific 
secret  concerning  a rocket  for- 
mula Cooper  plays  the  Naval 
psychiatrist  to  whom  the  boys 
come  with  their  problem,  while 
the  attractive  Miss  Sommers  Is 
seen  as  a Navy  secretary  for 
whom  Rooney  has  a yen. 

The  two  comedians  are  said 
to  work  well  In  tandem,  com- 
plementing one  another's 
talents,  with  Rooney  as  the 
more  explosive  of  the  pair  and 
Hackett  as  his  patient,  under- 
standing friend.  Cooper  is  re- 
ported to  give  a thorough  pro- 
fessional performance  as  the 
Naval  officer  and  Miss  Som- 
mers Is  said  to  be  an  attractive 
comedy  find 

"Everything's  Ducky"  was 
written  for  the  screen  by  John 
Fenton  Murray  and  Benedict 
Freedman.  The  songs  In  the 
Columbia  comedy  are  sung  by 
The  Hl-Lo's.  Don  Taylor  direct- 
ed and  Red  Doff  produced  the 
Barbroo  production. 

(Joanie  Sommers) 

Joanle  Sommers,  sensational 
new  singing  discovery,  makes 
her  motion  picture  debut  as  a 
comedienne  In  "Everything's 
Ducky,"  a Barbroo  production 
tor  Columbia  release  now  at  the 
Theatre  Mickey  Roo- 
ney and  Buddy  Hackett  ore 
starred,  as  is  Jackie  Cooper  as 
a psychiatrist. 

Although  Miss  Sommers  was 
born  In  Buffalo,  N Y , she  had 
her  schooling  in  Venice,  Calif., 
where  her  family  had  moved. 
At  a Venice  High  dance  she 
attracted  the  attention  of  or- 
chestra leader  Tommy  Oliver. 
During  her  college  days  at 
Santa  Monica  City  College,  she 
started  singing  professionally 
with  his  band.  However.  It  was 
Joanie  s first  album.  "Positively 
the  Most,"  that  zoomed  the 
shapely  young  singer  Into  na- 
tional prominence. 


(Opening  Notice) 

Mickey  Rooney  and  Buddy 
Hackett  star  In  "Everything's 
Ducky,  a Barbroo  Enterprises 
production  for  Columbia 

release,  due  at  the 

Theatre  The  comedy 
also  stars  Jackie  Cooper  as  a 
psychiatrist  and  Introduces  new 
singing  sensation  Joanie  Som- 

thlng's  Ducky"  ore  sung  by  The 
Hl-Lo's  Screenplay  by  John 
Fenton  Murray  and  Benedict 
Freedman  deals  with  two 
sailors  who  become  Involved 
with  a talking  duck  at  a Naval 
rocket  base  "Everything's 
Ducky"  was  directed  by  Don 
Taylor  and  produced  by  Red 
Doff  for  Columbia  release. 

(Buddy  Hackett) 

Buddy  Hackett  Is  a short, 
chunky  man  with  a wistful  face, 
one  of  the  funniest  men  in 
show  business  today.  Currently, 
Buddy  stars  with  Mickey  Roo- 
ney in  "Everything's  Ducky," 
the  Barbroo  Enterprises  pro- 
duction for  Columbia  release 
now  at  the  Theatre 

In  which  the  comedians  pla.v 
two  sailors  involved  witn  a 
talking  duck  at  a rocket 
launching  site.  The  comedy 
also  stars  Jackie  Cooper  as  a 
psychiatrist  and  Introduces  TV 
song-sensation  Joanle  Sommers 

Buddy  Is  experienced  In  prac- 
tically every  phase  of  show 
business  today  He  played  the 
leading  role  In  a TV  series. 
"Stanley  ; has  played  leading 
night  clubs  and  he  has  starred 
In  a Broadway  revue.  In  Holly- 
wood, he  appeared  In  such 
pictures  as  "God  s Little  Acre, 
"All  Hands  on  Deck"  and  he 
soon  will  be  seen  In  "The  Music 
Man  " 

Buddy's  first  ambition  was  to 
become  an  actor  and  he  made 
his  debut  professionally  at 
summer  resort  hotels.  Jobs  ns 
a truck  driver,  lumber  salesman 
and  upholsterer  were  Inter- 
spersed among  his  acting  as- 
signments until  his  show  busi- 
ness career  moved  into  high 
gear,  when  he  landed  a role  In 
the  road  company  of  "Call  Me 
Mister  " 

Written  by  John  Fenton  Mur- 
ray, and  Benedict  Freedman, 
"Everything's  Ducky"  was 
directed  by  Don  Taylor  and 
produced  by  Red  Doff.  Songs 
in  the  Columbia  release  are 
sung  by  The  Hl-Lo's. 


(Mickey  Rooney) 

Mickey  Rooney  Is  one  star 
whose  versatility  is  legendary 
Mickey  can  do  either  comedy  or 
drama  as  the  occasion  demands 
and  come  up  with  an  honors- 
winnlng  performance  either 
way.  Currently.  Mickey  dons 
the  mask  of  comedy  as  a sailor 
who  fancies  himself  a wolf  and 
becomes  humorously  Involved 
with  a talking  duck  In  "Every- 
thing's Ducky,"  a Barbroo 
Enterprises  production  also 
starring  Buddy  Hackett  A 

Columbia  release  at  the  

Theatre,  the  zany  new  comedy 
also  stars  Jackie  Cooper  as  a 
Navy  psychiatrist  and  in- 
troduces Joanie  Sommers.  TV 
singing  star. 

But  Mickey  is  much  more 
than  actor  and  entertainer.  He 
plays  nearly  every  orchestia 
instrument,  composes  popular 
songs,  has  written  a symphony, 
dances  and  sings,  directs  mo- 
tion pictures  as  well  as  pro- 
duces them,  and  even  finds 
time  to  be  an  accomplished 
golfer,  swimmer  and  tennis 
player.  "Everything's  Ducky" 
serves  as  the  reunion  vehicle 
for  Rooney  and  Cooper,  who 
were  last  seen  together  In  "The 
Devil  Is  a Sissy,"  some  25  years 

childhood 

Written  for  the  screen  by 
John  Fenton  Murray  and 
Benedict  Freedman,  "Every- 
thing's Ducky"  was  directed  by 
Don  Taylor  for  producer  Red 
Doff  The  songs  In  "Every- 
thing's Ducky"  are  sung  by  The 
Hl-Lo's,  popular  recording 


(The  Hi-Lo's) 


The  Hl-Lo's.  one  of  the  coun- 
try's top  musical  groups,  sings 
three  songs  In  "Everything's 
Ducky,"  the  Barbroo  Enter- 
prises production  s t u r r 1 n g 
Mickey  Rooney  and  Buddy 


atre  A Columbia  release,  the 
comedy  also  stars  Jackie  Coop- 


er as  a psychiatrist  and  In- 
troduces singing  sensation 
Joanle  Sommers  The  songs, 
with  words  and  music  by  Harold 
Spina,  arc  the  title  song, 
"Everything's  Ducky,"  "Moon- 
light Music"  and  "The  Scuttle- 


butt Walk  " 

Penned  for  the  screen  by 

Benedict  Freedman,  "Every- 
thing's Ducky"  was  directed  by 
Don  Taylor  and  produced  by 
Red  Doff. 


‘EVERYTHING’S  DUCKY’ 
CAST  CREDITS 


■ Beetle  McKay Mickey  Rooney 

a Admiral  John  Paul  Jones Buddy  Hackett 

* Lieutenant  Parmell Jackie  Cooper 

I 

■ Nina  Lloyd Joanie  Sommers 

a Capt.  Lewis  Bollinger  . Roland  Winters 

(i  Susie  Penrose Elizabeth  MacRae 

a Lt.  Comm.  Kemp  Gene  Blakely 

* Chief  Conroy  Gordon  Jones 

a Or.  Deckham Richard  Deacon 

* George  Imhoff  ••••••••••  James  Millholhn 

■ Misanthropist  .••••...«••  Jimmy  Cross 

* Duck  Hunter . ........  .Robert  B.  Williams 

■ 

■ Frank King  Calder 

* Nurse  • •••••••••••••  Elbe  Kent 

I Corpsman  .••••••••••  William  Hellmger 

* Wove Ann  Morell 

■ Simmons George  Sawaya 

a Froehlich  . Dick  Winslow 

* Jim  Lipscoft  Alvy  Moore 

■ Mr.  Johnson Harold  Kennedy 


Scuttlebutt's  Voice  by  Walter  Edmiston 


Written  by  John  Fenton  Murray  and  Benedict  Freedman.  ■ 
Directed  by  Don  Taylor.  Assistant  Director.  Jerrold  Bernstein  ■ 
Music  Scored  and  Conducted  by  Bernard  Green  Words  and  a 
Music  by  Harold  Spina:  "Everything  s Ducky.  Moonlight  Music  a 
"Scuttlebutt  Walk  . Vocals  by  The  Hi-lo  s.  Director  of  Photog-  J 
raphy,  Carl  Guthrie.  A.  S.  C.;  Art  Director  Robert  Peterson  Film  B 
Editor.  Richard  K.  Brockway.  Set  Decorator.  Darrell  Silvera  a 
Make-up  Supervision.  Ben  Lane.  S.  M.  A.;  Sound  Supervisor  ■ 
Charles  J.  Rice.  Sound,  Josh  Westmoreland,  Assistant  to  the  Pro-  ■ 
ducer.  Sig  Frohlich.  Produced  by  Red  Doff.  A Barbroo  Enterprises  ■ 
Production.  A Columbia  Release. 

STORY  ■ 

(Not  for  Publication)  Beetle  McKay,  brash  young  sailor  sta-  * 
tioned  at  a Navy  rocket  site,  and  his  sidekick  Ad  Jones,  run  ^ 
across  a talking  duck  named  Scuttlebutt,  who  is  smarter  than  a 
they  are  A Navy  psychiatrist  accuses  them  of  malingering  and  a 
they  are  ordered  to  get  rid  of  the  bird.  The  Navy  teams  ■ 
Scuttlebutt  was  the  pet  of  a pioneer  rocket  scientist  who.  before  ■ 
his  death,  had  taught  it  the  secret  of  a new  rocket  guidance  a 
system  Beetle  and  Ad  are  ordered  to  bring  the  duck  back  alive  ■ 
so  its  brain  can  be  removed  for  study.  Navy  secretary  Nina  is  ^ 
assigned  to  play  up  to  Beetle  to  make  sure  he  recovers  Scuttlebutt  a 
Nina  and  Beetle  promptly  fall  in  love  Through  a blunder  a 
Scuttlebutt  becomes  one  of  the  experimental  animals  to  be  ■ 
launched  into  space  in  the  new  rocket;  Beetle  and  Ad  climb  ■ 
aboard  the  space  missile  in  order  to  rescue  the  bird.  They,  too,  a 
are  sent  into  orbit 


AMERICA'S  SECRET 

laugh  weapon/ 

Thafs  meScuttlebutt, 
the  talking  duck!  I'll  have  the 
Navy  in  dry  dock... the 
Sfcreen  in  orbit,  and  yov  in 
hysterics...  when  I start  muring  , 
missiles  and  misses  .. 


CbLfMBiA  Pictures  presents 

„ /V1ICK.EY  n BUDDY 

RoohEYHAcKeTt 


EvWyniinqis  Ducicy^A 

introducing  Joan i £ Sommers 

Also  starring  JACKlE 


with  SCUTTLEBUTT.  -the  intellectual  duck! 

Written  by  JOHN  FENTON  MURRAYend  BENEDICT  FREEDMAN -Prodded  by  RED  DOFF-oirected  by  DON  TAYLOR -A  BaRBRoo  enterprises  production 


Ad  No.  401 — 500  Lines  (including  imprint  spoce) 


* <®  Rooney  • ^HAsKpr,) 

EvERyTHiNg§  DircKy 

_ ",  goowffts 

“isiCoopiR 


Ad  No.  201  36  Lines 


Ad  No  101—17  Lines 


_ Mickey  . buddy 

EooMBf-SlAaffr 

EvERyTHir/^S 

136 

,So««  r ji  .i 

Cooper,  in 


Ad  No.  105—90  Lines 


_ Mickey  . eucor 

S.o®»MAct(Sfr 

EMtayrHiHgs  ° 

■ 0ueKy  y 

j — , s«i&K  r/ 

L *C00MI  (U| 


SCUTTLEBUTT  - «' 


y 


Ad  No.  103 — 40  Lines 


jVERvrniUGs  wacxyr 

r-EvERVWiHGS  DUCKY!.. 

You'll 


COLUMBIAN  PICTURES 

M MICKEY  BuDOY  __ 

(JpONEY'^eKETr — 

EVEtWTHWflk  0,6; 

Du<ky 


““SSSbb 

SCUTTLEBUTT,  the  talking  duck! 


starring  Jackie  v 

Written  by  JOHN  FENTON  MURRAY and  BENEDICT  FREEDMAN . Produced by  RED  DOFF-  o..ected  by  DON  TAYLOR 

A BARBROO  ENTERPRISES  PRODUCTION 


Ad  No  302 — 432  Lines  (including  imprint  spoce) 


lEMffiMOB  KJgg  HM WM 


EvERyHiWak 

OueKy 

SCUTTLEBUTT,  th.  talking  duck!  * 

Written  b} .WHN  TEUTON  MURRAY.*  BENEDICT  FREEDMAN  - ***«d6,  RED  DO f P 
[ww  by  DON  TAV10R--  A MM®:  uwaii  »»ctdi 


Ad  No  209 — 222  Lines  (including  imprint  space) 


AMERICA'S  SECRET 
LAUSH  WEAPON... 

A TALKING  DUCK! 


p^.  COLUMBIA  PICTURES  ni™ 

‘ «*ey  StoMEf  o 

tvW>TriiMg’S  Duci(y 

TlTT 

-■“'E&OPffl  ' 


Written  (yJOHN  FENTON  MURRAY, 

Ad  No  202—60  Lines 


BUDDY 


i CauMMARCTUSESi 

i Mickey 


RooHlY^MACKETr 

EvWyrriiMg’sDucKy^ 

jail  Sommers 

SCUTTLEBUTT  . - as  i>«  ps-ul»hpst  Y d 

WMten  CyAXb  f EATON  IAAKAYm  S*DCT  FREEDMAN . sMt.  RODCEf  mm  e,0ON  WiLOS 


Ad  No  204—92  Lines 


Ad  No.  205 — 168  Lines  (including  imprint  spoce) 


f everything's  PANICKY.' ' 
EVERYTHING'S  WACKY / 


Ad  No.  102 — 33  Lines 


EvERyTHihfgs  I 
OueiCy  §©j 

-.vs.r  * ; 


..  . SCUTTLEBUTT. 


•>  w ey  xnmrn  MAH'n  axocr  filUMu 


GbTa  gander  Arms? 

The  gobs  are  in  orbit  ■■■'the  chicks  are 
in  I oJe...the  navys  in  the  dog-house,  and  all 
because  of me,  a talking  duck  I It's  a wacky 
quacKy  comedy  thats  strictly  kOk-f  — 


COLUMBIA  PICTURES  presents 

, MiCKEY  _ BUDDY 


Fv^rythmgs  high  hysfe/y 


Wth  operation  birdk,!*. 

and  the  birds  thf,  Qn  ° 

, Mth a brain/  ^0n° 


ytrfi 

RodNEY-HAcKErr ' 

tvEByTrtiRqSDuCKypv 

’““‘SOMMERS  AH  M 


$0MHERS  A,  — 

ALSO  STARRING  JACKIE 

SCUTTLEBUTT,  -the  intellectual  duck!  M ™ p*Yt*M7R,STf 
Written  by  JOHN  FENTON  MURRaYbm  BENEDICT  FREEDMAN- Proved  t,  RED  DOFF 

Queried  by  PON  TAYLOR  - A BARBROO  ENTERPRISES  PROOUCTIQN 


Ad  No.  301 — 360  Lines  (including  imprint  space) 


Ad  No  104—73  Lin 


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All  inquiries  on  this  procedure,  which  is  voluntarily  sub- 
scribed to  by  the  major  motion  picture  companies,  may  be 
addressed  to:  Advertising  Code  Administrator,  Motion  Pic- 
ture Association  of  America,  28  W.  44th  St.,  New  York  36,  N.Y. 


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P F 2 | 

O K 


Pi  M 


G 


U I 

*■»'!  II  .I«mHM.I|'»>i  ii 


D E 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicote  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
CinemaScope;  .V,  VistaVjsion;  & Superscope;  ji)  Naturama;  © Regalscope;  (f)  Technirama. 
Symbol  denotes  BOXOFFICE  Blue  Ribbon  Award;  0 color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


++  Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


2506  ^Absent-Minded  Professor,  The 

(97)  Comedy  Drama  . . . . 

BV 

2-27-61  44 

44 

44 

44 

t+ 

+ 

44 

13+ 

2550  ©Ada  (108)  © Drama  ... 
2546  ©Alakazam  the  Great 

MGM 

8-  7-61  + 

— 

+ 

+ 

+ 

+ 

6+1- 

(85)  Cartoon  Feature 

AIP 

7-17-61  + 

44 

+ 

44 

+ 

+4 

9+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

. .20th-Fox 

4-17-61  ± 

2+2 

± 

+ 

2+2 

+ 

6+4- 

2514  ©All  in  a Night’s  Work 

(94)  Comedy  

Para 

3-27-61  -H- 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  . . . 

. . . Atlantis 

3-13-61  ± 

1+1- 

2524  Angel  Baby  (98)  Drama  . . . . 

AA 

5-15-61  +- 

2+2 

44 

+ 

2+2 

+ 

8+2- 

2489  Angry  Silence,  The  (95)  Dr.. 
2548  Anna's  Sin  (86)  Drama 

. . .Valiant 

12-26-60  44 

Ft 

44 

44 

44 

44 

44 

14+ 

English-dubbed  

. . . Atlantis 

7-24-61  ± 

2+2 

2+2— 

2496  Another  Sky  (83)  Melodr. .. 

. . Harrison 

1-23-61  + 

+ 

=t 

3+1- 

2549  Armored  Command  (99)  War 
2518  ©Atlantis,  The  Lost  Continent 

Dr AA 

8-  7-61  + 

+ 

2+ 

(91)  Science-Fiction  . . . 

MGM 

4-24-61  44 

+ 

2+2 

+ 

4+ 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VistaScope. 

. Filmgroup 

7-  3-61  + 

1+ 

— B — 

2545  Battle  at  Bloody  Beach.  The 


(80)  © War  Drama  

20th-Fox 

7-17-61  + 

2+2 

2+2 

+ 

+ 

2+2 

6+3- 

2517  Behind  the  Mask  (85)  Dr 

Showcorp 

4-24-61  + 

1+ 

2382©Ben-Hur  (212)  Camera  65 

Biblical  Drama  

. . . MGM 

11-30-59  4f 

44 

4+ 

44 

44 

44 

44  14+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  

. . .Janus 

4-24-61  ± 

+ 

2+1- 

2526  ©Beyond  All  Limits  (100)  Dr.. 

5-15-a  44 

2+ 

2531  Beware  of  Children  (80)  Com. 

AIP 

6-  5-61  + 

+ 

+ 

2+2 

4+1- 

2528  ©Big  Show.  The  (113)  © Dr... 

20th-Fox 

5-22-61  44 

+ 

-4- 

+ 

44 

+ 

44  10+1- 

2520  ©Bimbo  the  Great  (87)  Circus 

Dr..  .WB 

5-  1-61  + 

H+ 

-4- 

+ 

— 

2+2 

— 

5+5— 

2504  Black  Sunday  (84)  Horror  Dr. 

AIP 

2-20-61  + 

+ 

+ 

44 

44 

+ 

+ 

9+ 

2516  Blast  of  Silence  (77)  Drama  . 

U-l 

4-17-61  + 

2+2 

2+2 

44 

+ 

2+2 

7+3- 

2496  Blueprint  ror  Rebbery  (88)  Cr. 

. . . . Para 

1-23-61  + 

44 

+ 

+ 

+ 

+ 

8+1- 

2543  Brainwashed  (102)  Dr 

AA 

7-10-61  ± 

44 

44 

+ 

+ 

7+1- 

2534©By  Love  Possessed  (115)  Drama.... UA 

6-12-61  + 

2+2 

Hh 

44 

+ 

+ 

+ 

8+2- 

2485  Caltiki,  The  Immortal  Monster 


(76)  Sc.-F’n  

AA 

12-  5-60  ± 

+ 

— 

— 

3+4- 

2512  ©Canadians,  The  (85)  © Dr. . .20th-Fox 

3-20-61  ± 

it 

— 

+ 

+ 

+ 

2+2 

6+4— 

2494  Carry  On,  Constable  (S6)  Com. 

2495  ©Carthage  in  Flames  (111) 

. Govn’r 

1-16-61  + 

+ 

+ 

3+ 

® Spectacle  Drama  

Col 

1-23-61  ± 

+ 

It 

± 

±2 , 

■7+6- 

2488  ©Cimarron  (140)  © Dr 

. .MGM 

12-19-60  44 

+ 

44 

44 

44 

+ 

44  13+ 

2482  ^©CinderFella  (88)  Comedy 

. . . Para 

11-28-60  44 

2+2 

+ 

44 

+ 

-4- 

+ 

9+2- 

2497  Circle  of  Deception  (100)  Dr.  20th-Fox 

1-30-61  + 

44 

2+2 

44 

+ 

+ 

7+1- 

2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR 

1-  9-61  + 

1+ 

2550  Cold  Wind  in  August  (80)  Dr 

Aidart 

8-  7-61  + 

+ 

+ 

- ±: 

4+1- 

2544  ©Come  September  (112)  © Com. 

. . .U-l 

7-10-61  44 

+ 

44 

44 

44 

44 

11+ 

2487  Crazy  for  Love  (80)  Com 

2549  Creature  From  the  Haunted  Sea 

. . .Ellis 

12-19-60  ± 

1+1- 

(60)  Horror  Spoof  Filmgroup 

8-  7-61  + 

1+ 

2494  ©Cry  for  Happy  (118)  © Com. 

Col 

1-16-61  + 

+ 

+ 

44 

44 

+ 

9+1- 

2521  Cry  Freedom  (90)  Dr 

2521  ©Curse  of  the  Werewolf,  The 

Parallel 

5-  8-61  ± 

-f 

+ 

+ 

4+1- 

(91)  Horror  Drama 

...U-l 

5-  8-61  44 

4+ 

44 

+ 

+ 

8+ 

— D — 

2528  ©David  and  Goliath  (93) 


© Biblical  Spectacle  

AA 

4-22-61 

+ 

2+2 

+ 

44 

+ 

7+2- 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation  

20th-Fox 

3-20-61 

44 

+ 

+ 

44 

2+2 

44 

+ 

10+1- 

2535  ©Deadly  Companions,  The  (90) 

Panav'n,  Western Pathe-America 

6-12-61 

44 

+ 

44 

+ 

6+ 

2514  ©Dead  One.  The  (70)  Horror  . 

SR 

4-  3-61 

+ 

1+1- 

2547  Dentist  in  the  Chair  (84)  Com.  . 

Ajay 

7-24-61 

44 

+ 

44 

2+2 

6+1- 

2503  Devil’s  Commandment  (71)  © Ho 

. . .RCIP 

2-20-61 

2±2 

1+1- 

2508  ©Don  Quixote  (110)  Classic  D 

r..  .MGM 

3-  6-61 

44 

44 

44 

— 

+ 

44 

10+1- 

2499  Dondi  (100)  Comedy  

AA 

2-  6-61 

2± 

+ 

3+2- 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho.. 

UA 

5-22-61 

~ 

2+2 

— 

+ 

2+2 

± 

4+5- 

2490  ©Exodus  (212)  Super-Panavision 

70 

Drama  

UA 

12-26-60 

44 

44 

44 

44 

44 

44 

44 

14+ 

2520  Fabulous  World  of  Jules  Verne, 

The 

(82)  Novelty  Adv 

WB 

5-  1-61 

44 

+ 

+ 

+ 

+ 

44 

44 

10+ 

2542  ©Fanny  (133)  Com.  Dr 

20th-Fox 

7-  3-61 

44 

44 

44 

44 

44 

44 

44 

14+ 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  

20th-Fox 

5-15-61 

+ 

— 

+ 

— 

+ 

3+2- 

2496  Fever  in  the  Blood,  A (117)  Dr. 

WB 

1-23-61 

44 

+ 

+ 

44 

+ 

+ 

+ 

9+ 

BOXOFFICE  BookinGuide  : : Aug.  14,  1961 


In  the  summary  44  is  rated  2 pluses,  — as  2 minuses. 


2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  . ...20th-Fox 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 
2507  Five  Guns  to  Tombstone  (71)  W'n  . . UA 
2489  ©Flaming  Star  (101)  © 

Outdoor  Drama  20th-Fox 

2538  Follow  a Star  (102)  Comedy  ....Zenith 
2483  Four  Desperate  Men  (105)  Melo...ContT 

2498  Foxhole  in  Cairo  (68)  Dr Para 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  20th-Fox 

2495  French  Mistress,  A (91)  Com.  ..F-A-W 
2507  Frontier  Uprising  (68)  W’n  UA 


4-  3-61  + 

2+2 

+ 

+ 

6+3- 

6-  5-61  + 

— 

2+2 

+ 

5+4- 

3-  6-61  ± 

-t- 

+ 

4: 

6+5- 

12-26-60  + 

44 

+ 

44 

44 

+ 

+ 

10+ 

6-19-61  ± 

— 

+ 

2+2 

3+3— 

12-  5-60  44 

2+ 

1-30-61  + 

44 

— 

+ 

2+2 

7+4- 

7-24-61  + 

± 

+ 

44 

+ 

+ 

8+1- 

1-23-61  ± 

+ 

+ 

+ 

+ 

5+1- 

3-  6-61  + 

+ 

2+2 

± 

+ 

6+3- 

2523  Gambler  Wore 

a Gun,  The  (67) 

W'n . . UA 

5-15-61  ± 

2+2 

2+2 

2+2 

2531  Get  Outta  Town  (65)  My. . .Sterling  Wld 

6-  5-61  ± 

2533  ©Gidget  Goes 

Hawaiian  (102) 

C/M.  .Col 

6-12-61  + 

— 

+ 

+ 

44 

44 

2495  ©Go  Naked  in 

the  World 

(103)  © 

Drama  

. . . MGM 

1-23-61  + 

44 

+ 

44 

2+2 

+ 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  20th-Fox  1-  9-61  + — 

2500  Gold  of  the  Seven  Saints  (88) 


4+4- 

1+1- 

8+1- 


9+2- 


2+2- 


Outdoor  Drama WB 

2490  ©Goliath  and  the  Dragon  (90)  © 

Costume  Spectacle  AIP 

2544  Goodbye  Again  (120)  Dr UA 

3498  ©Gorgo  (78)  © Adv.  Dr MGM 

2486  ©Grass  Is  Greener,  The 

(105)  © Comedy  U-l 

2481  Great  Impostor,  The  (112)  Dr U-l 

2540  Green  Helmet  The  (88)  Ac MGM 

2542  ©Girl  in  Room  13,  The  (79)  . ...Astor 

2529  Gun  Fight  (68)  Western  UA 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure Col 

— H — 

2515  Hand,  The  (61)  Melodrama  AIP 

2488  Hand  in  Hand  (75)  Dr Col 

2487  ©Herod  the  Great  (93)  © 

Costume  Spectacle  ? A A 

2478  Heroes  Die  Young  (76)  Melodrama  AA 
2486  High  School  Caesar  (72)  Melo.  Filmgroup 
2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  Cont'l 

2535  Hitler's  Executioners  (78) 

Documentary  Vitalite 

2499  Home  Is  the  Hero  (83)  Dr Showcorp 

2539  Homicidal  (87)  Mys Col 

2546  ©Honeymoon  Machine  (88) 

© Comedy  MGM 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2530  ©House  of  Fright  (80)  C Ho AIP 

2503  It  Takes  a Thief  (94)  Melo. . .Valiant 


2481  Jazz  Boat  (96)  © Dr/Music  Col 

2479  ©Journey  to  the  Lost  City 

(90)  © Adv.  Drama  AIP 

— K — 

2540  King  of  the  Roaring  20's 

(106)  Cr.  Drama AA 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exdusve 

2507  ©Konga  (90)  Horror  Drama  AIP 

— L — 

2533  ©Ladies  Man,  The  (106)  Com Para 

2532  ©Last  Sunset,  The  (112)  W’n U-l 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  Kingsley 

2493  ©Little  Angel  (90)  Com-Dr Murray 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 2<tth-Fox 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup 

2502  Long  Rope.  The  (61)  © W’n . . 20th-Fox 

2513  Look  in  Any  Window  (87)  Dr AA 

2549 ©Loss  of  Innocence  (99)  Dr Col 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM 


2-  6-61 

± 

44 

+ 

+ 

44 

+ 

+ 

9+1- 

12-26-60 

+ 

+ 

— 

+ 

_ 

5+4- 

7-10-61 

+ 

+ 

44 

44 

+ 

44 

10+1— 

1-30-61 

44 

2+2 

+ 

+ 

+ 

44 

+ 

9+2- 

12-12-60 

+ 

44 

+ 

44 

+ 

44 

9+1- 

11-28-60 

44 

44 

+ 

44 

44 

+ 

12+ 

6-26-61 

+ 

— 

+ 

± 

HK 

+ 

± 

6+4- 

7-  3-61 

+ 

1+ 

5-29-61 

+ 

+ 

— 

4+3- 

6-12-61 

44 

44 

44 

44 

44 

44 

44 

14+ 

4-17-61 

+ 

1+ 

12-19-60 

+ 

44 

44 

44 

44 

+ 

44 

13+ 

12-19-60 

+ 

± 

+ 

+ 

6+3- 

11-14-60 

+ 

3+3 

± 

4+3- 

12-12-60 

+ 

1+ 

3-27-61 

+ 

+ 

+ 

+ 

4+ 

6-12-61 

44 

3+1- 

2-  6-61 

44 

+ 

+ 

+ 

5+ 

6-26-61 

+ 

44 

+ 

+ 

44 

+ 

+ 

9+ 

7-17-61 

44 

+ 

+ 

44 

44 

44 

10+ 

2-27-61 

44 

44 

+ 

44 

44 

+ 

10+ 

5-29-61 

+ 

— 

;+; 

+ 

5+3- 

2-20-61 

+ 

1+ 

11-28-60 

+ 

* 

+ 

4+2- 

11-21-60 

+ 

- 

+ 

-4- 

6+5- 

6-26-61 

+ 

2+2 

44 

+ 

+ 

6+1- 

6-12-61 

+ 

1+ 

3-  6-61 

44 

+ 

— 

+ 

44 

7+1- 

6-12-61 

44 

+ 

+ 

44 

+ 

-4- 

9+2- 

6-  5-61 

44 

2+2 

44 

+ 

+ 

+ 

9+2- 

5-29-61 

+ 

+ 

2+2 

44 

+ 

+ 

7+1- 

2-27-61 

44 

44 

++ 

44 

44 

+ 

11+ 

1-16-61 

+ 

2+r 

4+3- 

6-19-61 

2+2 

2+2- 

10-  3-60 

+ 

+ 

2+ 

2-13-61 

+ 

44 

± 

2+2 

+ 

+ 

7+1- 

3-27-61 

+ 

— 

— 

2+2 

2+2 

— 

4+6- 

8-  7-61 

44 

+ 

44 

-H- 

7+ 

6-12-61 

+ 

2+2 

+ 

— 

± 

+ 

6+4- 

17 


REVIEW  DIGEST 


AKD  ALPHABE  1 ICAL  INDEX In  the  summary  tt  is  rated  2 pluses,  — os  2 minuses. 


tt  Very  Good;  + Good;  — Fair;  ~ Poor;  — Very  Poor. 


— M— 


2524  Mad  Dog  Coll  (86)  Ac  Dr 

Col 

5-15-61  + 

4- 

tt- 

4- 

4- 

tt; 

tth 

743- 

2489  Magdalena  (76)  Melodrama  . . 

SR 

12-26-60  rt 

141- 

2492  Make  Mine  Mink  (101)  Com.. 

. . . Cont’l 

1-  9-61  4+ 

44 

4- 

4 

4 

44 

94 

2541  Man  in  the  Moon  (98)  Com... 

Trans-Lux 

7-  3-61  -f 

4- 

4- 

4- 

4 

44 

74 

2501  Mania  (85)  Ho.  Dr 

. .Valiant 

2-13-61  + 

4- 

24 

2512  Mailbag  Robbery  (70)  Ac... 

3-20-61  + 

14 

2503  Mark  of  the  Devil  (73)  Melo. . 

RCIP 

2-20-61  ± 

141- 

2484  ©Marriage-Go-Round,  The 

(99)  © Comedy  

20th- Fox 

12-  5-60  + 

4- 

44 

44 

4 

44  1041- 

2546  Mary  Had  a Little  (83)  Comedy...  UA 

7-17-61  ± 

± 

— 

4- 

— 

344- 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama 

AlP 

5-15-61  ++ 

44 

tth 

44 

44 

941- 

2532  Matter  of  Morals,  A (90) 

Drama  

UA 

6-  5-61  + 

4- 

4- 

4- 

4- 

4 

tt; 

741- 

2518  Mein  Kampf  (121)  Documentary  ....Col 

4-24-61  + 

44 

4- 

4- 

44 

44 

94 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  

Falcon-SR 

2-20-61  ± 

141- 

2502  ©Millionairess.  The  (90)  © 

G.  B.  Shaw  Comedy  

.20th-Fox 

2-13-61  4- 

44 

4- 

44 

4- 

tt; 

4 

941- 

2523  ©Minotaur,  The  (92)  © Ady. 

. . . . UA 

5-15-61  + 

zt 

tt; 

4- 

— 

443- 

2500  Misfits.  The  (124)  Drama  . . . 

UA 

2-  6-61  + 

44 

tt 

tt 

44 

4 

44  134 

2537  ©Misty  (92)  © Youth  Classic 

20th-Fox 

6-19-61  44 

4- 

4- 

44 

44 

44 

104 

2535  Morgan  the  Pirate  (97)  © Adv.  MGM 

6-12-61  + 

4 

4- 

4- 

tt; 

tt; 

tt; 

743- 

2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  

Schoenfeld 

2-  6-61  44 

24 

2538  Most  Dangerous  Man  Alive  (82) 

SF.  .Col 

6-19-61  + 

— 

— 

tt; 

— 

— 

245- 

2543  Naked  Edge.  The  (102)  Susp. 

Dr.  UA 

7-10-61  44 

4- 

44 

4- 

44 

44  1141- 

2545  Naked  Road,  The  (74)  Melo.  . . 

Zison  Ent 

7-17-61  - 

1— 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv 

. . .UPRO 

5-  1-61  ± 

141- 

2470  Never  on  Sunday  (97)  Com-Dr. 

Lopert-UA 

10-17-60  44 

44 

4 

44 

4- 

4 

4 104 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  

BV 

6-12-61  + 

4 

4- 

4- 

44 

44 

84 

— 0 — 

2514  ©One-Eyed  Jacks  (141)  ® 

Dr.. . Para 

3-27-61  44 

44 

tt 

44 

44 

4 

44  134 

2497^©0ne  Hundred  and  One  Dalmatians 

(80)  Animated  Feature  . . . 

BV 

1-30-61  4- 

44 

4 

44 

tt 

44 

44 

124 

2527  ©On  the  Double  (92) 

Panavision  Comedy  

....  Para 

5-22-61  44 

tt; 

4- 

44 

44 

44 

44  1241- 

2510  Operation  Bottleneck  (78)  Ac.. 

UA 

3-13-61  4- 

-4- 

It 

4 

— 

443- 

2509  Operation  Eichmann  (92)  Drama....  AA 

3-13-61  44 

4- 

— 

44 

tt; 

4 

4 

8-|  2- 

2523  ;__©Parent  Trap,  The  (124)  Comedy  BV 

5-15-61  44 

44 

4- 

44 

44 

44 

44  134 

2510  ©Parrish  (137)  Drama  

WB 

3-13-61  44 

44 

•± 

4- 

44 

4 

44  1141- 

2509  Passport  to  China  (75)  Ac. . . . 

Col 

313-61  4- 

tt; 

4 

tt; 

tt; 

543- 

2492  ©Pepe  (157)  © Comedy/Music 

Col 

1-  9-61  44 

4- 

44 

44 

44 

It 

44  1241- 

2520  ©Pharaoh’s  Woman,  The  (88) 

© Costume  Drama 

U-l 

5-  1-61  ± 

tt; 

tt; 

4- 

— 

444— 

2519  ^©Pleasure  of  His  Company, 

The 

(114)  Comedy  

5-  1-61  44 

4 

4 

tt 

44 

44 

4 114 

2501  Police  Dog  Story  (61)  

UA 

2-13-61  4- 

tt; 

tt; 

-4- 

tt; 

— 

It 

646— 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  

WB 

4-  3-61  44 

44 

4- 

44 

4 

tt; 

4 1041- 

2522  Portrait  of  a Sinner  (96)  Dr. . . 

AlP 

5-  8-61  44 

4- 

34 

2511  ©Posse  From  Hell  (89)  W’n 

...U-l 

3-20-61  ± 

4 

4 

4- 

44 

tt; 

742- 

2530  ©Primitive  Paradise  (66) 

Documentary  

Excelsior 

5-29-61  44 

+ 

44 

44 

74 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  

3-  6-61  ± 

141- 

— v — 

2516  Question  7 (110)  Dr DeRochemont 

4-  3-61  44 

tt; 

44 

541- 

2516  Raisin  in  the  Sun,  A (125)  Dr Col 

4-  3-61  44 

tt 

44 

tt 

44 

44  124 

2522  ©Return  to  Peyton  Place 

(122)  Drama  

20th-Fox 

5-  8-61  44 

4- 

+ 

44 

44 

— 

4 

941- 

2529  ©Revolt  of  the  Slaves  (99) 

© Action  Spectacle  

UA 

5-29-61  4- 

tt; 

4- 

tt; 

441- 

2526  Right  Approach,  The  (92) 

© Drama/Music  

. 20th-Fox 

5-15-61  4- 

— 

tt; 

4- 

— 

tt; 

tt- 

545- 

2519  ©Ring  of  Fire  (119)  © 

Outdoor  Action  

. . .MGM 

5-  1-61  4- 

tt 

4- 

44 

4 

tt; 

841- 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

3-20-61  ± 

141- 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 

5-15-61  44 

4- 

4- 

tt 

44 

4 

44  114 

— s — 

2506  Sanctuary  (90  © Drama 

20th-Fox 

2-27-61  4- 

4- 

4 

44 

4 

4 

4 

84 

2515  Saturday  Night  and  Sunday 


Morning  (90)  Drama  

. . Cont’l 

4-17-61  4 

tt 

tt 

tt 

tt 

94 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr 

9-26-60  ff 

tt 

4 

tt 

tt 

4 

± 

1141- 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr 

. MGM 

8-  7-61  4 

± 

241- 

2511  Secret  Partner.  The  (91)  My... 

. . MGM 

3-20-61  -I- 

4 

tt; 

tt 

± 

tt 

8+2- 

2513  Secret  Ways,  The  (112)  Dr.  . . 
2522  ©Serengeti  (84)  Jungle 

U-l 

3-27-61  4 

4 

— 

4 

4 

4 

4 

641- 

Documentary  Adventure 

AA 

5-  8-61  ++ 

tt 

tt 

64 

G.  Page 

tie 

in  Time 
pe 

a 

% 

U 

o 

X 

*e 

o 

"Z  o 

in 

>. 

<u 

’ro 

O 

E 

o 

It 

_ o 

O S 

at 

o Z 

> >v 

5;-*= 

>< 

E 

E 

a!  h-  cc  i— 

O 

CC 

OQ 

X CC 

> 

H~ 

X cc 

z o 

c/> 

2516  Shadows  (87)  Drama  Lion  Int'l 

4-17-61  4 

4 

tt 

4 

4 

4 

tt 

94 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  

...  U-l 

5-  8-61  4 

tt- 

4 

4 

tt; 

542- 

2475  Shakedown.  The  (91)  Action 

U-l 

11-  7-60 

4 

4 

4 

- 

341- 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  

. . . Astor 

7-24-61  4 

14 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  

WB 

2-27-61 

tt 

4 

4 

tt 

tt; 

tt 

4 

10+1- 

2504  Sins  of  Youth  (82)  Dr 

2-20-61 

— 

1+2- 

2539  Silent  Call,  The  (63)  C Dr. 

20th-Fox 

6-26-61 

± 

4 

4 

4 

4+1- 

2528  Snake  Woman,  The  (68)  Horror 

UA 

5-22-61 

± 

It 

— 

tt; 

It 

— 

It 

5+7- 

2502  Sniper's  Ridge  (61)  © Dr.... 

20th-Fox 

2-13-61 

— 

4 

4 

It 

tt- 

tt; 

5+4- 

2530  ©Snow  White  and  the  Three 

Stooges  (93)  © Fant'y... 

20th-Fox 

5-29-61  tt 

tt; 

— 

tt 

4 

4 

4 

8+-2- 

2485  Spring  Affair  (69)  Comedy  . . . 

SR 

12-12-60 

4 

~r 

4+2- 

2525  ©Steel  Claw,  The  (96)  Ac 

WB 

5-15-61 

± 

4 

— 

4 

it 

tt- 

5+4- 

2536  Stop  Me  Before  1 Kill!  (93) 

Suspense  Dr 

Col 

6-12-61  4 

4 

4 

tt; 

4 

4 

6+1- 

2476  ^©Sundowners,  The  (133)  Dr.. 

WB 

11-  7-60  tt 

tt 

tt 

tt 

tt 

tt 

tt  1-H- 

2477  y©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision 

BV 

11-14-60  tt 

4 

tt; 

tt 

tt 

tt 

tt  1241- 

2488  ©Sword  and  the  Dragon  (S3) 

Folklore  Spectacle  

12-19-60  4 

4 

2+ 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  

Col 

1-16-61 

4 

— 

4 

4 

tt; 

tt 

— 

8+3- 

2539  ©Tammy  Tell  Me  True  (97)  Com.  Dr.  U-l 

6-26-61  4 

tt; 

4 

tt 

4 

tt 

8+1- 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama 

President 

4-17-61  4 

tt; 

tt; 

4 

4+2- 

2514  Terror  of  the  Tongs,  The  (80)  Ac. ...  .Col 

3-27-61  4 

tt- 

4 

4 

5+2- 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  

. . MGM 

7-10-61 

4 

4 

tt; 

4 

tt; 

4 

6+2- 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

6-12-61 

tt- 

— 

tt; 

2+3- 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy 

Col 

12-12-60  4 

4 

tt 

tt 

tt 

4 

tt  114 

2542  Time  Bomb  (92)  Suspense  Dr. 

AA 

7-  3-61 

4 

2+1- 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  

...  .U-l 

1-30-61  4 

tt; 

4 

4 

4+1- 

2481  Tormented  (75)  Horror  Drama 

AA 

11-28-60 

4 

4 

4 

3+ 

2510  4J>©Trapp  Family,  The  (106) 

Comedy-Drama  

20th-Fox 

3-13-61  4 

4 

tt; 

4 

tt; 

4 

7+3- 

2541  Trouble  in  the  Sky  (76),  Action- 

Dr..  U-l 

7-  3-61 

± 

4 

2+1- 

2548  Truth.  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  

. Kingsley 

7-24-61 

tt 

4 

tt 

5+ 

2493  ©Tunes  of  Glory  (106)  Dr.. 

1-16-61 

tt 

tt 

tt 

tt 

tt 

4 

tt  134 

2544  20,000  Eyes  (61)  © Dr 

20th -Fox 

7-10-61 

4 

tt- 

4 

4 

5+2- 

2525  ©Two  Loves  (100)  © Drama  . 

. . .MGM 

5-15-61  tt 

tt 

4 

tt 

4 

tt 

4 114 

2538  ©Two  Rode  Together  (109)  D 

Col 

6-19-61  tt 

4 

tt- 

tt 

tt 

4 1042- 

2501  Two-Way  Stretch  (87)  Com 

Showcorp 

2-13-61  4 

tt 

tt 

tt 

4 

4 

9+ 

— u — 

2505  Underworld,  U.  S.  A.  (98)  Cr 

Col 

2-27-61  4 

± 

4 

4 

4 

tt; 

tt; 

7+3- 

2492  Unfaithfuls.  The  (89)  Melodrama AA 

1-  9-61  4 

— 

tt; 

2+2- 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  

20th- Fox 

7-17-61  tt 

tt 

4 

4 

4 

7+ 

—V— 

2472  Village  of  the  Damned  (78) 


Horror  Drama  

MGM 

10-24-60  + 

tt 

4 

4 

tt 

tt 

4 10+ 

2540  ©Voyage  to  the  Bottom  of 

the 

Sea  (105)  © Ad 

. . . 20th-Fox 

6-26-61  + 

4 

4 

tt 

4 

— 

4 

8+1- 

— W— 

2483  ©Wackiest  Ship  in  the  Army, 

The 

(99)  © Comedy  

Col 

12-  5-60  + 

± 

tt 

tt 

4 

tt 

tt  U+1- 

2527  ©Warrior  Empress,  The  (89) 

© Action-Adventure  

Col 

5-22-61  ± 

tt- 

tt; 

+ 

4 

tt; 

tt; 

7+5- 

2515  Watch  Your  Stern  (88)  Com Magna 

4-  3-61  + 

± 

tt 

tt 

6+1- 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 

12-  5-60  tt 

tt 

tt 

tt 

tt 

4 

tt 

13+ 

2532  When  the  Clock  Strikes  (72) 

Mystery  

UA 

6-  5-61  ± 

— 

tt; 

4 

— 

4+5- 

2500  ©White  Warrior  (86)  © 

Adv.  Dr.  (Eng.  dubbed)  . 

WB 

2-  6-61  + 

tt 

— 

4 

± 

7+4- 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  

. . .20th -Fox 

6-19-61  + 

tt; 

tt; 

4 

± 

4 

7+4- 

2475  Wild  Rapture  (68) 

Documentary  

Exclusive-SR 

11-  7-60  + 

1+ 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  

U-l 

3-  6-61  ± 

— 

4 

4 

3+2- 

2487  ©Wizard  of  Baghdad  (92)  © 

Costume  Comedy  

O 

Li. 

J= 

O 

CN 

12-19-60  + 

tt; 

4 

4 

4 

4 

7+2- 

2480  ©World  of  Suzie  Wong.  The  (129) 

Drama  

11-28-60  tt 

tt 

tt 

tt 

4 

4 

tt  12+ 

— XYZ— 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  

UA 

7-24-61  ± 

— 

1+2- 

2518  Young  Love  (80)  Drama... 

4-24-61  + 

1+ 

2497  Younq  One.  The  (96)  Dr... 

. . . . Valiant 

1-30-61  4 

+ 

tt; 

tt 

tt; 

tt; 

tt 

9+3- 

2517  Young  Savages,  The  (103)  Dr UA 

4-24-61  tt 

tt 

4 

tt 

tt 

4 

4 11+ 

::  Aug.  14,  1961 


18 


BOXOFFICE  BookinGuide 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © Is  tor  CinemaScope; 
® Vistavision;  © Superscope;  ® Naturama;  ® Regalscope;  © Technirama.  Symbol  iji  denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


eatre) 

itac/ 


ALLIED  ARTISTS  I U 

AMERICAN  INT'L  B ti 

COLUMBIA  B U 

s 

i 

S 

Type 

Rel. 

No. 

©Herod  the  Great  (95) . .Ad.  .6016 
Edmund  Purdom,  Sylvia  Lopez 

©The  3 Worlds  of  Gulliver 

(100)  SuperDynamation . .Ad.  .517 
Kerwin  Mathews,  Jo  Morrow 

Please  Turn  Over  (86) . . . . C . . 518 
Ted  Ray,  Jean  Kent 

Jazz  Boat  (95)  © CD/M.. 519 

Anthony  Newley,  Anne  Aubrey 

©Where  the  Boys  Are 

(99)  © C.  .110 

Dolores  Hart,  George  Hamilton, 
Yvette  Mimleux.  Connie  Francis 

Look  in  Any  Window  (87)  D..6101 

Ruth  Roman,  Alex  Nicol,  Paul 
Anka 

©The  Wackiest  Ship  in  the 

Army  (99)  © C..521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(80)  Ad.. 522 

Richard  Greene,  Peter  Cushing 

©Go  Naked  in  the  World 

(103)  © D 111 

Gina  Lollobrigida,  Ernest  Borgnlne, 
Anthony  Franclosa,  Luana  Patten 

Portrait  of  a Sinner 

(96)  D..507 

Nadja  Tiller,  Tony  Britton, 
William  Bendix 

Black  Sunday  (84)  ....Ho..  602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D..523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) . . . .Ac.  .527 
Richard  Basehart,  Lisa  Gastoni 

©Carthage  in  Flames  (93) 

© Ad.. 528 

Anne  Heywood,  Jose  Suarea 

Village  of  the  Damned  (77)  Ho  . 109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

BUI  Travers.  Vincent  Winter 

Dondi  (100)  C . 6102 

David  Janssen,  Patti  Page, 

David  Kory 

Operation  Eichmann  (92)  D..6103 
Wemer  Klemperer.  Ruta  Lee, 

Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.  .601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90  © Ho.  .603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford,  Miiko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr. . . 525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M..  520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © D..108 

Glenn  Ford,  Marla  Schell 

The  Secret  Partner  (91)  . . D..115 
Stewart  Granger,  Haya  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80)..  C..  606 
Leslie  Phillips,  Geraldine  McEwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (125) . . D . .533 
Sidney  Poitier,  Claudia  MeNei] 

The  Terror  of  the  Tongs 

(80)  Ac..  530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (98)  D..6105 

Joan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho.  .604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (65)  C..605 

Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . .539 
Ernie  Kovacs,  Cyd  CharLsse 
Stop  Me  Before  1 Kill 

(105)  © D..535 

Claude  Dauphlne,  Diane  Cilento 

Mein  Kampf  (121) Doc.. 538 

©Warrior  Empress  (89) 

© Ad.. 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad  . . 113 

Joyce  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20's 

(106)  Cr  6107 

David  Janssen.  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price.  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho.. 540 

Glenn  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randall,  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac.. 119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
BUI  Travers,  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99)  . . Ac . .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (85)  An.  .608 

Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © C .601 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trickett 
©The  Guns  of  Navarone 

(157)  © D..603 

Gregory  Peck.  David  Niven 
©Two  Rode  Together 

(108)  0D..602 

James  Stewart,  Richard  Widmark. 
Shirley  Jones.  Linda  Cristal 

©Morgan  the  Pirate 

(97)  © Ad..  120 

Steve  Reeves.  Valerie  Lagrange 

©The  Honeymoon  Machine 

(88)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Razlan,  Jim  Hutton 

©Magic  Boy  (83)  An.. 107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun.  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.. 609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeves,  Georgia  Moll 

Twenty  Plus  Two  (100)  . . My.  .6110 

David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Morehead 

1 

©Loss  of  Innocence  (99)  . D .. 

(was  “Greengage  Summer”) 
Kenneth  More,  Danielle  Darrieux 
Susannah  Y’ork 

Scream  of  Fear  (81)  D . .605 

Susan  Strasberg,  Ronald  Lewis 
Queen  of  the  Pirates 

( ■•)  © Sp.  .604 

Gianna  Maria  Canale,  M.  Serato 

Belle  Summers  ( . . ) D . . 

Pnllv  Bcrcen 

©A  Thunder  of  Drums 

( .)  © OD  . 201 

Richard  Boone,  George  Hamilton. 
Luana  Patten 

PARAMOUNT 


0©CinderFella  (91)  . . 
Jerry  Lewis,  Ed  Wynn, 
Anna  Marla  Alberghetti 


C. .6007 


O 

m 

r~> 


ro 

m 

70 


Blueprint  for  Robbery  (87)  Ac.. 6009 
Jay  Barney,  J.  Pat  O’Malley 


Foxhole  in  Cairo  (68)  . ...D..6013 
James  Robertson  Justice,  Nlall 
MacGinnis,  Adrian  Hoven 


> 

2 

CZ 

> 


TO 

-< 


©World  of  Suzie  Wong 

(126)  D..6008 

William  Holden,  Nancy  kwan, 
Sylvia  Syms 


©The  Savage  Innocents 

(89)  © D . .6004 

Anthony  Quinn,  Yoko  Tani, 

Anna  May  Wong 


©All  in  a Night’s  Work 

(94)  C . . 6010 

Shirley  MacLalne,  Dean  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  0D.  .6014 

Marlon  Brando,  Karl  Malden, 

Kaly  Jurado,  Pina  Pellicer 


©Love  in  a Goldfish  Bowl 

(SS)  © C/M  . .6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 
fJ©The  Pleasure  of  His 

Company  (115)  CD  . 6017 

Fred  Astaire,  Debbie  Reynolds 


©The  Ladies  Man  (106)  C . .6015 

Jerry  Lewis,  Helen  Traubel 


©On  the  Double  (92)  © C..6016 

Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74).  D . 6101 

Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelli 


Man-Trap  ( . . ) D .6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


m 

£ 


03 


m 

70 


BOXOFFICE  BookinGuide  ::  Aug.  14,  1961 


19 


FEBRUARY  I MARCH  I APRIL  I MAY  I JUNE 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  Indicatina  storv  tv dp-  (Arf)  » 

Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-D?ama ' A(Cr)  Crime  Action 

with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy,'  (FC)  Foree-Comed*-  (£M)  Dromo 

Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OP)  Outdoor  Drama;  (SF) ^Sdence-Fic”  o"r  (W)°  W«t^ 


20TH-FOX 


UNITED  ARTISTS 


5 « c 

1-  a:  z 


©Wizard  of  Baghdad  (92) 

© Ad. .054 

Pick  Shawn,  Diane  Baker,  Barry 

Coe 

©Flaming  Star  (92)  ©...W..056 
Elvis  Presley,  Barbara  Eden 
©Esther  and  the  King  (109) 

© D..057 

Joan  Collins.  Richard  Egan 
©Legions  of  the  Nile 

(94)  © Ad.. 037 

Linda  Cristal,  Ettore  Manni 


©Marriage-Go-Round  (99)  © C.  .101 

Susan  Hayward,  James  Mason, 

Julie  Nevnnar 

©Little  Shepherd  of  Kingdom 

Come  (108)  © D..102 

Jimmie  Rodgers,  Luana  Patten 

©Can-Can  (131)  © M..103 

FTank  Sinatra,  Shirley  MacLalne, 
Louis  Jourdan,  Juliet  Prowse 

The  Long  Rope  (61)  W..U3 

Hugh  Marlowe,  Alan  Hale 


©The  Millionairess  (90)  © C..104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  Ill 
Bradford  Dlllman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(10O  C.  .125 

Michael  Craig.  Mylene  Demongeot 

©The  Canadians  (85)  © OD..105 
Robert  Ryan.  John  Dehner 


Police  Dog  Story  (61) ..  Doc.  .6029 
James  Brown,  Merry  Anders 


The  Facts  of  Life  (104). 
Bob  Hope,  Lucille  Ball 


C. .6104 


Five  Guns  to  Tombstone 

(71)  W. 

James  Brown.  Della  Sbarman 


.6102 


Sanctuary  (90)  © D.  .115 

L.  Remick,  Y.  Montand,  B.  Dlllman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C.  .114 

y©The  Trapp  Family  (106)  D . .117 

Ruth  Leuwerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac.  .116 

Jack  Glng.  Stanley  Clements 


©All  Hands  on  Deck 

(93)  © M..112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad..  110 

Orson  Welles.  Curt  Jurgens. 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 00..  120 

Stuart  Whitman,  Juliet  Prowse 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M.. 127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer,  Cary  Crosby 

©The  Big  Show  (113)  © Ad  . 123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 


Battle  at  Bloody  Beach 

(80)  © Ac.  128 

A.  Murphy,  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M.. 129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C.  .130 

Carol  Heiss,  Stooges 

©Misty  (92)  © 0D..131 

David  Ladd.  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad..  133 

Walter  Pidgcon,  Joan  Fontaine, 
Barbara  Eden.  Frankie  Avalon 

The  Silent  Call  (63) D.  .119 

Roger  Mobley,  David  McLean, 

Gail  Russell 


©Francis  of  Assisi  (105)  © D 132 
Bradford  Dlllman.  Dolores  Hart, 
Stuart  'Whitman 

©Marines.  Let's  Go  (104)  © C. .137 
David  Hedison,  Tom  Tryon, 

Linda  Hutchins 


The  Hustler  (.  .)  © D. 

Paul  Newman,  Piper  Laurie, 
Jackie  Gleason,  Geo.  C.  Scott 


136 


The  Innocents  (..)  © . ..  D..138 
J D'borah  Kerr,  Michael  Redgrave, 

I Megs  Jenkins 


The  Misfits  (124)  D..6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)....  6106 
Ron  Foster,  Milko  Taka 


UNIVERSAL-INT  L 


I-  <r  z 


The  Private  Lives  of  Adam  and 
Eve  (87)  partly  in 

color  CD.  6102 

Mickey  Rooney.  Mamie  Van  Doren 


©The  Grass  Is  Greener 

(105)  © C..6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mltchum,  Jean  Simmons 


WARNER  BROS,  g U 

ti©The  Sundowners  (133)  D..007 
Robert  Mltchum,  Deborah  Kerr, 
Peter  Ustinov.  Glynis  Johns 


The  Great  Impostor  (112)  CD  .6104 

Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  Cr.  .6105 

Hazel  Court,  Terence  Morgan 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widm&rk,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Clndl  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias.  Rosanna  Scbiaffino 

A Matter  of  Morals  (90) . . D . .6108 

Maj-Brltt  Nilsson,  Patrick 
O’Neal,  Eva  Dahlback 


The  Young  Savages  (103) .. D . .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  .6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  Ho.  .6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho  . 6111 

Kleron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner.  Efrem  Zimbalist  jr. , 

The  Last  Time  I Saw  Archie 

(98)  C 6118 

Robert  Mltchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My. 

Gary  Cooper,  Deborah  Kerr 


6120 


Goodbye  Again  (120)  . ...D..6125 
Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 


©Winos  of  Chance  (76) . . 0D  . . 6111 
James  Brown,  Frances  Rafferty 


©Tomboy  and  the  Champ 

(92)  OD  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (111)  . . D . . 6109 
Richard  Widmark,  Sonja  Zlemann 


©Posse  From  Hell  (89) . W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh’s  Woman 

(88)  © Ad  . 6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho..  6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (115)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76) . .Ac.  .6118 

Michael  Craig,  Elizabeth  Seal 

©Tammy  Tell  Me  True 

(97)  CD  .6119 

Sandra  Dee.  John  Gavin 


Blast  of  Silence  (77)  . D..6120 

Allen  Baron,  Molly  McCarthy 


You  Ha.e  to  Run  Fast 

(73)  Ac.  6122 

C aig  Hill,  Elaine  Edwards 

Three  on  a Scree  (..)  . C..6123 

Jack  Watling,  Carole  Lesley 


©Come  September 

(112)  © C.  6121 

Rock  Hudson,  Gina  Lollobriglda, 
Sandra  Dee,  Bobby  Darin 


A Fever  in  the  Blood 

(117)  D..008 

Efrem  Zimbalist  jr.,  Angle  Dickinson 


Gold  of  the  Seven  Saints 

(88)  OD  . .009 

Clint  Walker,  Leticia  Roman 
(Filmed  In  sepia) 


©The  White  Warrior  (86)  Ad.. 010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D.  .003 

Angle  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(103)  Ac.  Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  Ac  . 012 
George  Montgomery,  Charito  Luna 


The  Fabulous  World  of 

Jules  Verne  (82)  Ad  . .013 

Ernest  Revere.  Louis  Locke 

©Bimbo  the  Great  (87)  . Ad.  .014 

Charles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D . .015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Bnchholz 


©World  by  Night 

(103)  © Doc.. 151 

A tour  of  world-famed  night  spots 


COMING 

ALLIED  ARTISTS 

The  Big  Wave  Ad 

Sessue  Hayakawa 

Billy  Budd  p 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  tF 

Bodil  Miller  

©Journey  to  the  7th  Planet  SF 
John  Agar,  Greta  Thyssen 
©Black  Mutiny  © . . . Ad 

Don  Megowan,  Silvana  Pampanini 

Lost  Batallion  Ac 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©The  Devil  at  4 O’clock  ©..0 
Spencer  Tracy,  Frank  Sinatra 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michel  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  © D 

Anthony  Quinn,  Silvana  Mangano, 
•Lack  Palance.  Ernest  Borgnine 

Walk  on  the  Wild  Side  D 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street  p 

Alan  Ladd.  Rod  Steiger 

Sail  a Crooked  Ship  p 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Landlady c 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © p 

Glenn  Ford,  Ingrid  Thuiin, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad 
Marlon  Brando,  Trevor  Howard 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  D 

Rossano  Brazzi,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mlmieux 

©King  of  Kings  © ...  Bib  D.. 
Jeffrey  Hunter,  Siobhan  McKenna 

PARAMOUNT 

©Breakfast  at  Tiffany’s  CD. 

Audrey  Hepburn.  George  Peppard 

©Summer  and  Smoke  D.. 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne,  Red  Buttons 

Hell  Is  for  Heroes  o,, 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Nevrhart 

©My  Geisha  p 

Shirley  MacLaine,  Yves  Montand 
Rob’t  Cummings,  Edw.  G.  Robinson 

20th-FOX 

©The  Big  Gamble  © Ad.. 

Juliette  Greco,  Stephen  Boyd, 
David  Wayne 

Madison  Avenue  © d.. 

Dana  Andrews.  Eleanor  Parker 

20,000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield,  Nico  Minardos 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70>  D..6101 

(Special  release) . .Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion  o . . 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  d.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster,  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack,  Lee  Klnsolvlng 

©Paris  Blues  D.. 

Paul  Newman,  Joanne  Woodward 

UN  IVERSAL-INT'L 

©Back  Street  D.. 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D.  . 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis,  Jas.  Franciscus 

WARNER  BROS. 

©Splendor  in  the  Grass D.. 

Natalie  Wood,  Warren  Beatty 

©Susan  Slade  D.. 

Troy  Donahue,  Connie  Stevens, 
Dorothy  McGuire,  Lloyd  Nolan 

Merrill’s  Marauders Ac.  . 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  © M . . 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russell.  Alec  Guinness 

Claudelle  Inglish  D.. 

Diane  McRaln.  Arthur  Kennedy 


20 


BOXOFFICE  BookinGuide  ::  Aug.  14,  1961 


FEATURE  CHART 


MISCELLANEOUS 


BUENA  VISTA 

©Ten  Who  Dared  (92)  Ad  . Nov  60 
John  Beal.  Brian  Keith 
y©Swiss  Family  Robinson 

(12S)  Panavision  ..Ad.  Dec  60 
Dorothy  McGuire,  John  Mills, 

James  MacArthur,  Tommy  Kirk 
y©0ne  Hundred  and  One 

Dalmatians  (80)  ...An..  Mar  61 

yThe  Absent-Minded  Professor 

(97)  C . May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn.  Tommy  Kirk 

y©The  Parent  Trap 

(123)  C . Jul  61 

Maureen  O’Hara.  Brian  Keith, 
Hayley  Mills 

©Nikki.  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutu,  Nikki  (dog  star) 
CONTINENTAL 
It  Happened  in  Broad 

Daylight  (97)  D . Sep  60 

Heinz  Ruhman,  Michel  Simon 
The  Entertainer  (97) . . . . D . . Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D..  Nov  60 

(Eng-dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C . Dec  60 
Terry-Thomas,  Athene  Beyler 
©Hippodrome  (96) . .Ac.  . . . Mar  61 
(Eng-dubbed)  ..  Gerhard  Reldmann, 
Marglt  Nanke 

Saturday  Night  and  Sunday 

Morning  (90)  D . Apr  61 

Albert  Finney,  Shirley  Ann  Field 
EDWARD  HARRISON 

Another  Sky  (S3) D . Jan  61 

Victoria  Grayson,  Tayeb 

FILMS-AROUND-TH  E-WORLD 

A French  Mistress  (91) . .C.  . Dec  60 
Cecil  Parker.  Jas.  H.  Justice 

FILMGROUP 

The  Wild  Ride  (63) D..Jun60 

Jack  Nicholson,  Georglanna  Carter 
©Last  Woman  on  Earth 

(71)  D . Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC  . Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D..  Nov  60 
Jonn  Ashley,  Gary  Vinson 

Date  Bait  (71)  D . Nov  60 

Gary  Clark.  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 
GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C. . Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGSLEY-UNION 
The  League  of  Gentlemen 


(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  ....F..  Nov  60 
Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD.. Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C . . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
Alec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision W.  .Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho.  Jan  61 

Gianna  Marla  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D . Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPO  RATION 

Home  Is  the  Hero  (83)  D..  Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C . Apr  61 
Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  .Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . .Ac  . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  . Cr.  Feb  61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho.  . Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  Wvngarde.  Dnnalri  Rimlen 
©Nature  Girl  and  the  Slaver 

(70) Ad..  May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(S3)  Ad  . Nov  60 

Russian  cast  (Eng-dubbed) 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  Angell 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bernie  Hamilton 

Mania  (85)  Ho  . Feb  61 

Peter  Cushing,  June  Lavertck 
It  Takes  a Thief  (94)  . . D.  . Feb  61 

Jayne  Mansfield,  Anthony  Quayle 

Hitler’s  Executioners 

(78)  Doc.  .Jun  61 


Short  subjects,  listed  by  company,  In  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


Shorts  char t 


FOREIGN  LANGUAGE 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . . Elsa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W)  . .Jean  Seberg,  Jean- 

Paul  Belmondo 
©Eye  for  an  Eye,  An 

(93)  ® 10-  5-60 

(Manhattan) . -Curt  Jurgens 
Love  Game,  The  (85)  ....  2-13-61 
(F-A-W) . Jean-Plerre  Cassel, 

Genevieve  Cluny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’I) ..  Gerard  Phillpe,  Lilli 
Palmer,  Anouk  Aimee,  L.  Padovanl 

No  Morals  (77) 11-14-60 

(Mishkin)  . .Jeanne  Moreau 
Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus)  ..  Pierre  Fresnay,  Simone 
Renant 

Port  of  Desire  (85) 12-  5-60 

(Kingsley-Union)  . .H.  Neff 
Rules  of  the  Game  (104)  4-17-61 
(Janus)  . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  . .Jean  Gabln 

GERMANY 

Confess,  Dr.  Corda!  (102)  12-  5-60 
(President)  ..  Hardy  Kruger,  E. 
Mueller 

Glass  Tower,  The  (104) ..  10-  3-60 
(Ellis)  . Lilli  Palmer 
Rest  Is  Silence,  The  (106). 10-  3-60 

(F-A-W)  . .Hardy  Kruger,  P.  Van 
Eyck 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  . .Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120) . .10-  3-60 
(Atlantis) ..  K.  Logothedtides 


Mouxsltsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyouklaki 
288  Stournara  St.  (90)  . . 2-27-61 
(Atlantic) . .Orestls  Makris, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(IJMPO)  . . V.  Gassman,  Toto 

Holiday  Island  (105) 11-14-60 

(Brandon)  Vittorio  de  Sica 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastroianni. 
Anita  Ekberg,  Anouk  Aimee.  Alain 
Cuny 

L’Awentura  (145) 6-  5-61 

(Janus) . .Monica  Vitti,  Gabriele 
Ferzeti,  Lea  Massari 

Two  Women  (105)  6-19-61 

(Embassy)  . .Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis) . .Franco  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly) . .Tatsuya  Nakadal 

SWEDEN 

Dreams  (86)  8-  8-60 

(Janus) . . E.  Dahlbeck,  H.  Anders- 

son 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . E.  Etiberg,  B.  Logan 
Virgin  Spring,  The  (88) . .12-12-60 

(Janus).. Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)..  1-31-61 
(Kingsley)  . . Vladimir  Ivashov, 
Shanna  Prokhorenko  (also  Eng.- 
dubbed) 


£6  -at; 

a.  z cc  o 

COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 
(Reissues) 

5424  French  Fried  Frolic 

(16'/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16)  . . Mar  61 

5426  He  Flew  the  Shrew 

(le'/a ) May  61 

5436  Man  or  Mouse  (18)..  Jun  61 

CANDID  MICROPHONE 

(Reissues) 

5553  No.  3,  Series  2 (10i/2)  Jan  61 

5554  No.  4.  Series  2 (10'/2)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10y2) . . Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

(7'/2)  Nov  60 

5605  Four  Wheels.  No 

Brakes  (6>/2)  Nov  60 

5606  Skeleton  Frolic  (7*/2) . . Dec  60 
5667  Babie  Boogie  (6)....  Jan  61 

5608  Pickled  Puss  ( &/2 ) . . Jan  61 

5609  Christopher  Crumpet’s 

Playmate  (6>/2) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6'/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6'/2)  May  61 

5614  Topsy  Turkey  (6!/2)  . .Jun  61 

5615  Punchy  de  Leon  (6(/2) . .Jul  61 

FILM  NOVELTIES 
(Reissues) 

5851  Canine  Crimebusters 

(10)  Oct  60 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5853  Community  Sings 

No.  1.  Ser.  13  (10) Mar-61 

5854  Yukon  Canada  (10)  . Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(61/,)  Dec  61 

5703  Countdown  Clown  (6/2)  Jan  61 

5704  Haooy  Go  Loopy  (6'/2)  Mar  61 

5705  Two-Faced  Wolf  (6>/2)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6!/2)  May  61 

5707  Fee  Fie  Foes  (&/2)  . .Jun  61 

5708  Zoo  Is  Company  (6>/2)  Jul  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard)  ..  Dec  60 

5755  Hotsy  Footsey  (7) Feb  61 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  . .Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6).. Jul  61 
SPECIAL  COLOR  FEATURETTES 

5441  Wonderful  Hong  Kong 

(19i/2)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter-Reissues) 

1160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

STOOGE  COMEDIES 
(Reissues) 

5401  Income  Tax  Sappy 

(16!/2)  Sep  60 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)  .Jan  61 

5405  Knutsy  Knights 

(17'/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15'/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (10!/2)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (8!/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  '10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9'/2) . . Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 


-b 

° 6 

T“ 

a : z 

CC  o 

M-G-M 

GOLD  MEDAL  REPRINTS 

(Technicolor  Reissues! 

All  1.75-1  Ratio 

Tom  and  Jerrys 

W261  Pet  Peeve  (7)  

.Sep  60 

W262  Mice  Follies  (7)  . . . 

. Sep  60 

W263  Touche  Pussy  Cat  (7) 

Sep  60 

W265  Southbound  Duckling 

(7)  

. Sep  60 

W266  Neapolitan  Mouse  (7) 

Sep  60 

W267  Pup  on  a Picnic  (7) 

Sep  60 

W269  Downhearted  Duckling 

(7)  

W272  Mouse  for  Sale  (7)  . 

. Sep  60 

W273  Cat  Fishin’  (8)  . . . 

.Sep  60 

W274  Part  Time  Pal  (8). 

. Sep  60 

W275  Cat  Concerto  (7)  . . . 

.Sep  60 

W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  

. Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7) 

Sep  60 

W268  The  Flea  Circus  (7) 

Sep  60 

W270  Dixieland  Droopie  (8) 

Sep  60 

W271  Field  and  Scream  (7) 

Sep  60 

PARAMOUNT 

CARTOON  CHAMPIONS 

Herman  and  Katnip 

S20-1  Rail  Rodents  (7)  . . . 

. Sep  60 

S20-2  Robin  Rodenthood  (7) 

Sep  60 

S20-3A  Bicep  Built  for 

Two  (7)  

. Sep  60 

S20-4  Mouse  Trapeze  (7)  . . . 

. Sep  60 

Noveltoons 

S20-5  Fido  Beta  Kappa  (7) 

Sep  60 

S20-6  No  Ifs,  Ands  or 

Butts  (6)  

. Sep  60 

S20-7  Candy  Cabaret  (7)  . 

Sep -60 

| S20-8  Tha  Oily  Bird  (7)  . 

Sep  60 

COLOR  SPECIALS 

(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  

Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamornhic)  

. Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic 

.Apr  61 

MODERN  MADCAPS 

(Technicolor) 

M20-1  Galaxia  (7)  

. Oct  60 

M20-2  Bouncing  Benny  (6) 

Nov  60 

M20-3  Terry  the  Terror  (6) 

Dec  60 

M20-4  Phantom  Moustacher 

(6)  

Jan  61 

M20-5  The  Kid  From  Mars 

(6)  

Mar  61 

M20-6  The  Mighty  Termite 

(6)  

.Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6)  . 

. Nov  60 

P20-2  Miceniks  (6)  

Dec  60 

P20-3  The  Lion’s  Busy  (6). 

Mar  61 

P20-4  Goodie  the  Gremlin 

(6)  

■ Apr  61 

P20-5  Alvin’s  Solo  Flight  (7) 

.Apr  61 

P20-6  Hound  About  That(6)  .Jun  61 

SPORTS  ILLUSTRATED 

(Anamorphic — Color — 1 Reel) 

D20-1  Kings  of  the  Keys 

<9)  

D20-2  Big  “A”  (9)  

. Sep  60 

D20-3  A Sport  Is  Born 

(10)  

. Nov  60 

D20-4  Ten  Pin  Tour  (9) . . . 

. Apr  61 

D20-5  Speedway  (10) 

May  61 

THE  CAT 

(Color  Cartoons) 

C20-1  Top  Cat  (8)  

Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 

Reel 

(12/2)  

.Jul  61 

TRAVELRAMA 

(Anamorphic-Co!or-1  Reel) 

T20-1  Porpoise  Posse  (10)  . 

Mar  61 

20th  CENTURY-FOX 

MOVIETONE  CINEMASCOPES 

(Color) 

7101  Australian  Water  Sports 

(9)  

.Jan  61 

7102  Assianment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  

Mar  61 

7103  Adventure  in  Rhythm 

I 

(9)  

AproT] 

7104  Assignment  Egypt  (9) 

Miy  6\ 

7106  Assignment  Singapore 

& Malaya  (10) 

;un  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10 

C’Scope.  De  Luxe  color.  ■ 

Jul  60 

7055  Call  of  the  Holy  Lan 

(19)  2D  (B&W) 

Nov  60 

TERRYTOON  2-f’S 

All  Ratios — Coor 

5121  The  Mysterious  Pa-kage 

(6)  

Jan  61 

5122  Cat  Alarm  (6) 

Feb  61 

5123  Drum  Roll  (7)  

Mar  61 

5124  Ra  Iroaded  to  fame 

(7)  

May  61 

5125  The  First  Fast  Mail 

(6)  

May  61  I 

TERRYTOONS 

(CoIor-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UN  IVERSAL-INT’L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © . . Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor ..  Can  be  projected  in 
the  Anamorphic  process,  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ....Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose  . Apr  61 

4119  Clash  and  Carry  April  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes.  Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  ..  Feb  61 

4135  Squareshootin'  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)  Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  fee  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  PROF 
BLUE  RIBBON  HIT  (4RADE 


m!n ./ 

. .5*0  SO 
. /ct60 
/ Oct  60 
. N ov  60 
. .Dec 60 
Dec  60 


(Technicolor  Rei-sues — 

8301  Room  and  Bird  . . 

8302  Crocked  Quack... 

8303  His  Hare-raising 

8304  Gift  Wrapped 

8305  Little  Beau  Pepr- 

8306  Tweet  Tweet  Te‘y 

8307  Bunny  Hugged. • j3n  g 

8308  Wearing  of  th<Gr,n- • «• 

8309  Beep  Deep  . 

8310  Rabbit  Fire.  

8311  Feed  the  Kitf- g 

8312  The  Lion’s  ,y 

8313  Thumb  Fun; g 

8314  Corn  Plastf  ’ Ju'  g 

8315  Kiddin’  the'tty 4 g 

8316  Ballot  Box  mny Aug  61 

BUGS  BU  Y !P^.I^LS 

/Torhni^^””'  ^in. ) 

8721  From  H:  to  „Helr ?*? 

^lThfeAV'nab'eHSnow‘De 
^3The  Ah May61 

8724  Compr^  Hare Jul  61 

mpIE  MELODIES 
mlbNEY  TOONS 
-inicolor — 7 min.) 

8701  The'Jlxie  Fryer" 


(-pinict 

8701  TheJixie  , , ,|/'  ' " . 0ct  60 

8702  Hoon°  Casualty-.  ■ Qct  ^ 

8703  TLn»  People  ...  Nov  60 

8704  Dh  Note  Dec  60 

8705  Mh  N°\„’  .Jan  61 

8706  T^s™* :::..jan6i 

S707,,5...n  S0no" ...Feb  61 

57th  St Feb  61 


Eggs  ......  M ar  61 

Father  Apr  61 


870^oppy 
Mouse  on 
0J7J  Strangled  — 

gl  Birds  of  a Father  ■••■Aprg 

fl2  D ’ Fightin’  Ones  61 

|)13  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

8715 ^RebeT''  Without  Claws . Jul  61 
16  The  Pied  Piper  of 
Guadalupe  . . • • • • ■ • • • • ■ _•  :*“#  6 
WORLD-WIDE  ADVENTURE 
SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) ....  Oct  60 

8002  The  Man  From  New 

Orleans  (20)  ■■■■  ■ 

8003  Winter  Wonders  (18)..  Jul  61 

(One  Reel) 

8501  Riviera  Days  (10)  • - - ■ Nov  60 

8502  Alpine  Champ  ons  (10)  Feb  61 

8403  Kings  of  the  Rockies 

HO)  Apr  bi 

8404  Grandad  of  Races  (10)  May  61 
8505  Snow  Fro  ics  (9)  • • • Jun  61 


BOXOFFICE  BookinGuide  ::  Aug.  14,  1961 


21 


s 


X HI B I TOR  HAS  HIS  SAY 

■^HHABOUT  PICTUREShhh 


Write — 

YOUR  REPORT  OF  THE  PICTURE  YOU 
HAVE  JUST  PLAYED  FOR  THE 
GUIDANCE  OF  FELLOW  EXHIBITORS 


'Dondi'  Should  Demand 
Prime  Playing  Time 

My  wife  ond  I agree  that  "Dondi"  from 
Allied  Artists  is  one  of  the  finest  pictures  that 
we  hove  played  this  year.  It  is  a wonderful 
family  picture  and  has  an  unusual  amount 
of  comedy.  It  should  demand  prime  playing 
time.  We  have  been  told  by  our  patrons  that 
they  would  like  to  see  it  again.  Our  patrons 
are  looking  for  good  pictures/  and  this  is  the 
best. 

S.  R.  HOLMAN 

Lake  Theatre 
Buffalo,  Minn. 


BUENA  VISTA 


this  was  one  of  his  best.  Very  little  singing.  Played 
Sun.,  Mon.  Weather:  Warm  and  cloudy. — Terry  Ax- 
ley,  New  Theatre,  England,  Ark.  Pop.  2,136. 

Goddess  of  Love  (20th-Fox) — Belinda  Lee,  Jac- 
ques Sernas.  Poorly  dubbed  Italian  spectacle.  It's 
only  68  min.  (at  least,  that  was  the  length  here), 
and  if  you  are  really  desperately  in  need  of  a filler 
play  it;  otherwise,  leave  it  in  the  can. — Paul  Fournier, 
Acadia  Theatre,  St.  Leonard,  N.  B.  Pop.  2,150. 

Wizard  of  Baghdad,  The  (20th-Fox) — Dick  Shawn, 
Diane  Baker,  Barry  Coe.  Cannot  make  these  pro- 
ducers out.  They  spend  money  on  films  like  these, 
knowing  well  that  they  will  appeal  only  to  the 
young  in  heart.  And  they  say  TV  is  killing  them. 
Still,  I suppose  they  think  they  have  enough  drive- 
ins  in  the  U.  S.  A.  to  recoup  their  outlay.  Me?  I 
would  not  invest  a cent  in  this  type  of  production. 
Played  Sun.  through  Tues. — Dave  S.  Klein,  Astra 
Theatre,  Kitwe/Nakana,  N.  Rhodesia,  Africa.  Pop. 
13,000. 


Swiss  Family  Robinson  (BV) — John  Mills,  Dorothy 
McGuire,  James  MacArthur.  One  of  the  finest 
family  pictures  ever  shown,  enjoyed  by  old  and 
young.  We  beg  and  need  more  of  these.  It  received 
praises  from  everybody.  The  long  run  in  a neighbor- 
ing first  run  months  ago  really  cut  attendance.  The 
terms  on  BV  ore  getting  so  out  of  reason  we  can't 
afford  to  play  them  any  more.  Played  Thurs.,  Fri., 
Sat.  Weather:  Good. — Leonard  J.  Leise,  Roxy  The- 
atre, Randolph,  Neb  Pop.  1,  029. 

COLUMBIA 

I Aim  at  the  Stars  (Col) — Curt  Jurgens,  Victoria 
Shaw,  Herbert  Lorn.  Fair  picture,  but  lost  money. 
No  draw  whatsoever.  Played  Wed.,  Thurs.  Weather: 
Okay.- — Mel  Danner,  Circle  Theatre,  Waynoka,  Okla. 
Pop.  2,018. 

Wackiest  Ship  in  the  Army,  The  (Col) — Jack 
i Lemrion,  Ricky  Nelson,  Chips  Rafferty.  Very 
entertaining  comedy.  By  all  means  play  it.  Won't 
tear  the  walls  down  with  customers,  but  better 
than  average.  Played  Wed  through  Sat.- — Paul 
Gamache,  Welden  Theatre,  St.  Albans,  Vt.  Pop. 
8,600. 

IETRO-GOLDWYN-MAYER 

GM) — Bill  Travers,  Vincent  Winter,  Wil- 
der. Some  of  the  special  effects  in  this 
|ood  and  it's  a good  show  as  a whole, 
s good.  Wish  there  were  less  of  these 
been  getting  them  by  the  dozens 
color.  Played  Thurs.,  Fri.,  Sat. — Paul 
dia  Theatre,  St.  Leonard,  N.  B.  Pop. 

(MGM) — Jeffrey  Hunter,  Pat  Crowley, 
Dennis  Ftopl  This  is  nothing  big,  did  average 
business.  It  3^-,  black  and  white  Scope  and  has 
plenty  of  susL,se  anc|  action  to  please  moviegoers 
who  like  thi4ype  played  Thurs.,  Fri.  Weather: 
G'-od.—-E.  L.  Vwn  jr..  Arcade  Theatre,  Sanders- 
ville  Ga.  Pop- *24 


Time  Moehi 
Mimieux,  Alan 
class.  An  excel 
rather  spoilt 
should  thrill 
through  Tues.  Wei 
Theatre,  Kitwe/N 
13,000. 


The  (MGM) — Rod  Taylor,  Yvette 
ng.  One  of  the  very  best  in  its 
ally  well-made  film  that  was 
"Morlock"  sequences.  Pity.  It 
and  old  alike.  Played  Sun. 
r:  Fine. — Dave  S.  Klein,  Astra 
, N.  Rhodesia,  Africa.  Pop. 


P^AMOUNT 

Vral — Tony  Curtis,  Debbie 
y . ds'  Ook|e\n  okay  picture,  but  it  did 

w?th  d°i  °L W ti/  ?s  °A  of  Debbie'S  here.  Played 
p.  . w *.L^a n9er//#  also  from  Para. 

tor  Dl  ,„  hr9h.SGVJ  Wilmer  Blincoe,  Owens- 
boro Drive- In,  Owensbor-£y  pop  3360o. 

avage  Th\  (Para) — Anthony  Quinn, 

row,0  and*  I muTt  ^goV  l*  <°  ""le 

it  on  the  Th,.rs  Fr/  ?°\  oct'nS  by  all.  I used 
boll  gomes  in  full  swing T™96'  , the  local 

Picture  like  this  will  do  Vu  C£?,n  ^ what  2 
date,  particularly  for  Sot— \ wel'  T * m 9°?d 
Theatre,  Allen,  Okla.  Pop.  K,dwel1'  Maiestic 

Visit  to  o Small  Planet  Pn-  , 

Blackman,  Fred  Clark  Th  , Jerry  Lewls'  Joan 

Jerry's  earlier  pic C es  but  hf  UV°  P°r  ^ 

[morn  "h<V Altno^h' 7 t^Ttn  ^st'eVof 
^nsesVlr;9rr^vP'CpneS'Phe  SOems  V faring  ex 

Canard, ,eN:bBy:7opQr!2,llon'er'  *****  Theatre,  St 

20TH-FOX 

hJ*0?  F,°nders'  A (20th-Fox)— David  lodd 

teN  'em  V °nald  Cnsp-  lf'S  °ld  but  It's  gtd 
tifi.l  6 hS  ? war  P|cture.  One  of  tftse 
hful,  wonderful  family  pictures  every  rr? 
and  club  woman  is  calling  for  We  sold 
cessions  ot  “Butterfield  R"  JL  s0  a Tore 

Ouch.'  Played  Fri  Sat  than  the  gross  of 
Theatre,  Washburn/  N D.^op  968  ’ 

Fleming  Star  (20th-Fox)_ Elvis  Preslev  T 

Presr|evsD°haleS  dDe'  <R'°'  Dldn'f  do  what  pot 
Presleys  have  done  for  me,  but  for  acting  I tf 


22 


UNITED  ARTISTS 

Misfits,  The  (UA) — Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift.  Thanks,  UA,  for  letting  us  play 
it  while  it  was  new,  as  it  was  a moneymaker  here. 
A soso  picture,  but  they  came  to  see  Gable's  last 
movie  and  with  UA's  fairness  in  letting  the  small 
towns  play  the  big  ones,  it  works  for  successful 
boxoffice.  Played  Sun.,  Mon.,  Tues.  Weather:  Fair. 
— Ken  Christianson,  Roxy  Theatre,  Washburn,  N.  D. 
Pop.  968. 

Studs  Lonigan  (UA) — Christopher  Knight,  Frank 
Gorshin,  Venetia  Stevenson.  Why  did  they  make  it? 
Played  Wed.  only. — Harold  Bell,  Opera  House,  Coati- 
cook,  Que.  Pop.  6,382. 

UNIVERSAL-INTERNATIONAL 

Seven  Ways  From  Sundown  (U-l) — Audie  Murphy, 
Barry  Sullivan,  Venetia  Stevenson.  A good  western 
in  color  that  everyone  enjoyed.  Played  as  part  of 
a double  bill.  TV  has  just  about  killed  our  west- 
ern pictures  unless  they  are  outstanding — after  all, 
why  pay  to  see  one  when  you  have  them  beamed 
at  you  all  day  over  TV?  Played  Fri.,  Sat.  Weather: 
Clear. — Frank  Patterson,  Mansfield  Theatre,  Mans- 
field, La.  Pop.  6,000. 

Tomboy  and  the  Chomp  (U-l) — Candy  Moore, 
Ben  Johnson,  Jessie  White.  A fine,  heartwarming 
family  film.  But  where  are  your  families  and  4-H 
club  members?  Ben  Johnson  did  a fine  job  on 
this.  Played  to  'way  below  average  both  nights. 
Played  Sun.,  Mon.  Weather:  Fair  and  warm. — James 
Hardy,  Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 

WARNER  BROS. 

Portrait  of  a Mobster  (WB) — Vic  Morrow,  Leslie 
Parrish,  Peter  Breck.  Do  yourself  a favor  and  cross 
this  off,  but  fast.  Sorriest  weekend  in  months. 
Played  Fri.,  Sat.,  Sun. — Paul  Gamache,  Bellevue 
Theatre,  St.  Albans,  Vt.  Pop.  8,600. 

Sins  of  Rachel  Cade,  The  (WB) — Angie  Dickinson, 
Peter  Finch,  Roger  Moore.  Didn't  personally  see  this, 
but  receipts  were  very  low,  so  that  means  some- 
thing must  have  been  missing.  I do  like  Angie 
Dickinson,  though.  Played  Sun.,  Mon.,  Tues. — 

Paul  Gamache,  Welden  Theatre,  St.  Albans,  Vt. 
Pop.  8,600. 

Sundowners,  The  (WB) — Deborah  Kerr,  Robert 
Mitchum,  Peter  Ustinov.  A very  different  but  enter- 
taning  picture  that  let  us  down  at  the  boxoffice. 
Saturday  night  we  played  opposite  a wedding  (here 
everybody  and  their  dogs  go  to  that),  Sunday 
a big  church  feast  and  dance,  so  we  can't  blame 
the  picture.  Weather:  Hot. — Carl  P.  Anderka, 

Rainbow  Theatre,  Castroville,  Tex.  Pop.  1,500. 

White  Warrior  (WB) — Steve  Reeves,  Georgia  Moll, 
Renato  Baldini.  Should  have  done  well,  but  it 
didn't.  Steve  Reeves,  color,  action — what  more  do 
they  want?  Played  Fri.,  Sat.  — Paul  Gamache, 
Welden  Theatre,  St.  Albans,  Vt.  Pop.  8,600. 

MISCELLANEOUS 

Public  Pigeon  No.  One  (RKO — reissued  through 
Realart) — Red  Skelton,  Vivian  Blaine,  Janet  Blair. 
Yep,  it's  on  TV,  but  you  see  it  on  the  big  screen 
in  color  and  uncut  at  our  theatre.  Made  money  on 
it,  doubled  with  "This  Happy  Feeling"  from  U-l. 
Played  Fri.,  Sat.  Weather  Fair. — J.  Wilmer  Blincoe, 
Owensboro  Drive-In,  Owensboro,  Ky.  Pop.  33,600. 


Only  Word  Is  'Great' 

“Gone  With  the  Wind"  is  truly  a great  pic- 
ture with  a great  cast.  Wherever  this  is  played 
I'm  certoin  it  will  do  excellent  business.  We 
played  for  one  week  and  the  poorest  day  we 
had  was  the  last.  Let's  all  hope  this  GREAT 
picture  never  reaches  the  TV  screen.  I per- 
sonally believe  it  will  always  be  a big  money- 
maker. 

B.  L.  BROWN  JR. 

Arcade  Theatre, 

Sandersville,  Ga. 


— Right  Now 

TO: 

The  Exhibitor  Has  His  Say 

BOXOFFICE,  825  Van  Brunt  Blvd., 

Kansas  City  24,  Mo. 

Title  Company 

Comment  


Days  of  Week  Played 

Weather  

Title Company 

Comment  


Days  of  Week  Played 
Weather  


Title  Company 

Comment  


Days  of  Week  Played 

Weather  

Title Company 

Comment  


Days  of  Week  Played 

Weather  

Exhibitor  

Theatre Population 

City State 

BOXOFFICE  BookinGuide  ::  Aug.  14,  1961 


I 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  © CinemoScope;  ® Vistovision;  © Superscope;  ® Naturoma;  ® Regalscope;  ® Technirama.  For  story  synopsis  on  each  picture,  see  reverse  side. 


; 


> 


> 


Magic  Boy  F Caftoon0Feature 

-**■ v MGM  (107)  83  Minutes  Rel.  Aug.  '61 

1 jatrel  rts.  \ 

j Hacf  One  of  the  most  enchanting  and  entertaining  cartoon  fea- 

| tures  of  recent  years,  this  Japanese-made  animated  film, 

produced  by  the  Toei  Co.,  is  technically  superb  and  the 
equal  of  any  produced  in  the  U.  S.  MGM  is  teaming  this 
with  the  live-action  "The  Secret  of  Monte  Cristo"  but  many 
moviegoers,  especially  the  younger  fry,  will  prefer  this  en- 
! gaging  frolic  dealing  with  a courageous  and  resourceful 

boy  who  wants  to  learn  magic  so  he  can  dispose  of  an  evil 
1 sorceress.  Except  for  the  narration  and  the  dialog  soundtrack 

being  changed  to  English,  no  attempt  was  made  to  Ameri- 
canize the  Japanese  characters — a wise  decision  which  gives 
the  characters  and  backgrounds  a more  fascinating  "never- 
never  land"  quality.  The  small  boy  is  delightfully  natural, 
his  lovely  sister  and  the  nobleman  who  rescues  her  furnish 
a slight  romantic  element,  but  in  a delicate  fashion,  and  there 
is  a brash  little  girl  who  annoys  the  two  fussy  bandits  who 
capture  her  and  who  is  a veritable  scene-stealer.  Of  course, 
the  animals,  including  a bear  cub,  some  chirpy  monkeys  and 
squirrels  and  a shy  little  fawn  with  a tinkling  neck  bell  are 
as  cute  as  any  cartoon  characters  ever  drawn.  The  evil 
princess  is  a magnificently  wicked  creation.  While  made  for 
children  of  the  Orient,  this  is  ideal  fare  for  the  youngsters  of 
America  and  it's  imaginative  enough  to  interest  most  adults. 

The  color — listed  as  Magicolor — is  excellent. 

Scream  of  Fear  F ,*££ 

^ Columbia  (605)  81  Minutes  Rel.  Sept.  '61 

tie;  Q British  suspense  yarns  have  established  themselves  in  the 
past  as  usually  saiisfactory  and  often  top  movie  fare  with 
American  audiences  and  this  Hammer  Production  should 
prove  as  profitable  as  its  predecessors.  The  screenplay, 
written  by  Jimmy  Sangster,  who  doubled  as  producer,  is  a 
first-rate  whodunit  story  replete  with  intrigue,  murder  and 
eerie  backgrounds  contemporarily  set  in  the  South  of  France. 
There  are  no  strong  marquee  names,  but  those  of  topliners 
Susan  Strasberg  and  Ann  Todd  are  fairly  well  recognized 
and  should  provide  exploitation  value.  Both  perform  ad- 
mirably, as  do  other  cast  members,  most  notably  costar 
Ronald  Lewis  in  a role  that  runs  the  gamut  from  “Good  guy” 
to  black  villain.  A distraction  for  avid  mystery  devotees  may 
be  the  offering's  slow-paced  start  but  the  climax  is  well  worth 
the  sometimes  painful  wait  and  there  will  be  few  patrons 
who  will  feel  let  down  once  the  climactic  action  gets  rolling. 
There's  a neat  double  ending  that  suggests  theatremen  book- 
ing the  film  use  the  “Customers  will  not  be  seated  during 
final  scenes"  gimmick  to  further  attract  potential  ticket- 
buyers.  Seth  Holt  handled  directorial  chores  with  a fine 
Hitchcockian  hand. 

Susan  Strasberg,  Ronald  Lewis,  Ann  Todd,  Christopher 
Lee,  John  Serret,  Leonard  Sachs,  Anne  Blake. 

Pit  and  the  Pendulum  F ££  “™1 

American-Int'1  (609)  85  Minutes  Rel.  Aug.  '61 

The  classic  shocker  of  Edgar  Allan  Poe  is  the  basis  for  this 
expertly  produced  production  which  is  a visual  version 
equally,  if  not  more,  hair-raising  than  the  printed  words  of 
that  American  master  of  horror  stories.  Richard  Matheson's 
screenplay  deviates  somewhat  from  the  original  but  that  is 
unimportant,  even  though  it  has  a "Diabolique"  ending  which 
Poe  did  not  include.  Roger  Corman,  who  previously  produced 
and  directed  AIP's  “House  of  Usher,"  again  has  absorbed  the 
j j7®r\  Poe  mood  and  translated  it  to  the  screen,  with  the  result  that  .al  I 

j J “Pit  and  the  Pendulum"  should  do  bigger  business  than  the  Ds.  y 

highly  successful  "House  of  Usher."  Vincent  Price  turns  in  nx 
a fine  performance  as  the  mentally  ill  Spanish  nobleman 
and  he  is  supported  by  a fine  cast  consisting  of  John  Kerr, 
Barbara  Steele,  Luana  Anders  and  Anthony  Carbone.  Of 
special  interest  are  the  massive  and  colorful  sets  and  the 
torture  chambers  of  the  16th  Century  castle.  Excellent  color 
adds  to  the  suspenseful  story.  A greenish  effect  in  the 
flashbacks  provides  an  extraordinarily  eerie  atmosphere. 
Perhaps  the  only  fault  lies  in  the  effort  to  retain  the  Poe 
dialog  which,  to  some  20th  Century  ears,  might  sound  a trifle 
stilted. 

Vincent  Price,  John  Kerr,  Barbara  Steele,  Luana  Anders, 
Anthony  Carbone,  Patrick  Westwood,  Lynne  Bernay. 

The  Cat  Burglar  F "ti  ““  °'m 

United  Artists  (6121)  65  Minutes  Rel.  Aug.  '61 

Gene  Corman,  brother  of  Roger  Corman,  and  in  his  own 
right  a promising  productional  talent  among  the  so-called 
U.  S.  industry's  “new  wave,"  pays  entertaining  attention  here 
to  several  intriguing  themes — petty  thievery  and  recovery  of 
vital  defense  secrets.  Jack  Hogan  is  cast  as  a cat  burglar 
seemingly  content  to  dawdle  along  in  the  precarious  occupa- 
tion of  stealing  from  empty  apartments.  He  eventually  learns 
that  man  simply  can't  drift  an  entire  lifetime,  without  en- 
countering some  feeling  of  attachment,  in  this  instance  for 
-IrAt  June  Penney,  whose  apartment  he  ransacks.  He  takes  a 
- 0f  briefcase  belonging  to  Miss  Kenney's  opportunistic  boy- 
friend, John  Baer,  containing  top  government  secret  formula 
available  for  sale  to  unfriendly  foreign  ppwers.  Gregg 
Palmer  and  Will  J.  White  are  Baer's  partners  in  crime  and 
proceed  stealthily,  using  the  girl,  to  wrest  control  of  said 
secrets  from  the  pawnbroker  “fence,"  to  whom  nonchalant 
Hogan  has  sold  the  briefcase.  Eventually,  Hogan  finds  he 
must  thrust  his  back  against  a wall  and  fight — for  the  honor 
of  newly  discovered  love  as  well  as  American  ideals.  He 
goes  down  to  his  death,  happy  in  the  knowledge  that  he  has 
sacrificed  himself  for  the  girl.  William  N.  Witney  directed 
competently  indeed. 

Jack  Kogan,  June  Kenney,  John  Baer,  Gregg  Palmer,  Will 
J.  White,  Gene  Roth. 

After  Mein  Kampf  A ^ Semidocume,,tary 

Brenner  Associates  74  Minutes  Rel.  Aug.  '61 

Coming  cn  the  heels  of  Columbia's  “Mein  Kampf"  and  other 
pictures  dealing  with  Hitler's  rise  to  power  just  before 
World  War  II  and  the  Nazi  atrocities  during  that  great  con- 
flict, this  Joseph  Brenner  production,  written  and  directed  by 
Ralph  Porter  can  capitalize  on  the  increasing  interest  in 
Hitler  and  World  War  II  by  teenage  moviegoers  top  young 
to  have  lived  through  it.  However,  two  startling  re-enacted 
scenes,  the  attack  on  a German  maiden  by  a Nazi  soldier 
and  the  Dachau  experiments,  in  which  brothel  girls  were 
used  to  revive  frozen  prisoners-of-war,  are  too  shocking  for 
the  youngsters  and  make  this  adult  fare.  By  the  same  token, 
these  scenes  can  be  exploited  in  the  downtown  key  city 
houses.  Unlike  the  two-hour  “Mein  Kampf,"  this  picture  is 
brief  enough  to  act  as  a supporting  feature  in  many  spots. 
Opening  with  a montage  of  newspaper  headlines  and 
magazine  articles  that  query  if  Hitler  is  still  alive  and  that 
he  may  yet  be  brought  to  trial  as  Adolf  Eichmann  has  been,  4c  , 
the  picture  goes  into  some  documentary  footage  of  scenes  .icsFl 
of  Hitler's  boyhood  interspersed  with  several  excellently  M : 
staged  sequences  of  him  as  a young  man  in  pre-World  War 
II  Germany — no  actor  is  credited  but  the  facial  likeness  is 
first  rate.  The  narration  by  Jonathan  Farwell  is  clear  and 
concise. 

Rebellion  in  Cuba  F 

International  Film  Distributors  80  Minutes  Rel.  JvY  61 

The  continuing  news  headlines  about  Castro's  dorr‘nah°n 
of  Cuba  will  enable  exhibitors  in  downtown  key  cib  houses 
to  capitalize  on  the  sensational,  exploitable  angle*  this 

Albert  C.  Gannaway  production,  reportedly  film'd  inside 
Castro's  Cuba  and  smuggled  out  of  that  country  at  the  risk 
of  death."  Obviously  made  on  actual  locations  o*  the  Island 
of  Pines  with  many  local  actors,  the  picture  does  have  a real- 
istic documentary  quality,  even  though  it  purports  to  describe 
a forthcoming  revolt  against  the  Castro  regime  in  1962.  The 
only  familiar  screen  name  is  Lon  Chane?,  who  plays  a 
chivato  (informer)  selling  information  to  both  the  rebels  and 
the  Communist  hierarchy,  in  his  familiar,  dim-witted  style. 
However,  fight  fans  will  recognize  Jake  LaMotta  the  cld-time 
boxer,  as  one  of  the  rebel  leaders.  Gannaway,  who  also  di- 
rected from  a makeshift  screenplay  by  Frank  Graves  and 
Mark  Hanna,  is  unable  to  create  much  sympathy  for  the 
various  rebels,  heroic  as  they  are,  while  the  Cuban  prison 
i Al  commandant  and  Castro  forces  are  pictured  as  bestial  and 
vicious  (incidentally,  none  of  the  latter  is  bearded).  Unfor- 
tunately, during  the  many  shooting  affrays  it  is  often  diffi- 
cult to  differentiate  between  the  opposing  forces. 

Lon  Chaney,  Jorge  Rodriguez,  Jake  LaMotta,  Bill 
Fletcher,  Sonia  Marrerc.  Dan  Gould,  Barbara  Lea. 

The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  a«V  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  th'  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 

2552  BOXOFFICE  BookinGuide  ::  Aug.  14,  1961  2551 

FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  "Scream  of  Fear"  (Col) 

Susan  Sirasberg,  confined  to  a wheelchair,  arrives  in 
France  to  visit  her  father,  whom  she  hasn't  seen  for  ten  •J"- 
years.  She  is  made  welcome  by  her  stepmother,  Ann  Todd,  fnd'  h 
the  family  chauffeur,  Ronald  Lewis,  and  her  father's  doctor,  0th' 
Christopher  Lee.  Susan  soon  is  thrown  into  a panic  when, 
told  her  father  is  away  on  business,  she  sees  his  dead  body 
staring  at  her — first  from  the  summerhouse,  then  in  her  bed- 
room. Lewis  offers  to  help  her  solve  the  mystery,  believing 
with  her  that  Ann  and  the  doctor  are  plotting  to  drive  her 
insane  so  Ann  will  inherit  her  husband's  vast  wealth.  They 
discover  ihe  body  and  are  on  the  way  to  the  police  when 
they  encounter  Arn  on  the  roadside.  Lewis  leaves  Susan  in 
the  car  which  rolls  into  the  sea  below.  It  is  discovered  that 
Lewis  and  Ann  were  in  cahoots  against  Susan,  and  when 
police  disclose  that  her  body  was  not  found  in  the  car,  the 
shocking  truth  is  at  last  revealed. 

EXPLOITIPS: 

Advertise  that  patrons  will  not  be  seated  during  final 
scenes  of  this  shocking  suspense  drama.  Tout  Susan  Stras- 
berg  and  Ann  Todd  as  stars.  Give  free  ducats  to  persons  who 
can  best  imitate  the  “scream  of  fear"  heard  in  the  movie. 

CATCHLINES: 

You'll  Be  Stunned  by  This  Strange,  Shocking  Story  of  Love 
and  Intrigue!  Why  Did  She  Scream — and  Scream — and 
Scream  With  Fear? 

THE  STORY:  "Magic  Boy"  (MGM) 

Many  years  ago  in  the  mountain  district  of  Japan,  a small 
,oy . boy  lives  peacefully  with  his  sister  and  his  many  animal 
6,1 36  friends  until  an  eagle,  a playmate  of  a legendary  evil  prin-  . 
■ndc  cess,  swoops  down  and  captures  the  boy's  pet  fawn.  All  the 
animals  unite  and  manage  to  save  the  fawn  but  the  boy, 
learning  that  only  magic  can  destroy  the  evil  princess,  leaves 
home  and  seeks  out  the  old  man  of  the  mountains  who  can 
teach  him  magic.  The  years  pass  and  the  animal  friends  wait 
patiently  for  the  boy's  return  during  which  time  the  princess 
enlarges  her  scope  of  evil.  Her  bandits  roam  the  country- 
side and  the  villagers  plead  with  a handsome  Lord  to  save 
them.  When  the  boy  returns  with  his  magic  all  learned,  he 
unites  with  the  Lord,  as  well  as  his  loyal  animals,  and  a 
lurious  battle  ensues  in  which  the  evil  princess  is  destroyed 
forever  by  the  magic  powers  of  good. 

EXPLOITIPS: 

Decorate  the  theatre  lobby  with  balloons  or  Oriental  de- 
corations. Hold  a contest  for  a youthful  magician  (boy  or 
girl)  who  can  perform  simple  magic  tricks  from  the  stage  or 
in  the  lobby.  Novelty  or  toy  shops  might  cooperate  with  win- 
dow displays  or  amateur  magic  sets. 

CATCHLINES: 

Amazing-  Astounding!  A Thousand  Sights  to  Delight  and 
Excite  Everyone  . . . He  Shoots  Witches  With  Shooting  Stars 
— No  Feat  Is  Too  Impossible  for  This  Boy  of  Boys  . . . He'd 
Leap  Upon  the  Wind  and  Hitch  a Ride. 

THE  STORY:  "The  Cat  Burglar"  (UA) 

Small-time  cat  burglar  Jack  Hogan  would  rather  earn  a 
precarious  living  as  a ransacker  of  empty  apartments  than  at 
honest  labor.  In  course  of  events,  he’s  surprised  by  return  of 
an  apartment's  tenant,  June  Kenney.  He  hides  until  she's  in 
the  shower,  quickly  grabs  her  purse  and  a briefcase  and 
exits.  She  notices  the  theft  and  calls  boyfriend  John  Baer, 
who  tells  her  the  briefcase  contains  important  papers  (which 
turn  out  to  be  a formula  vital  to  defense  and  stolen  for  sale 
to  a hostile  power).  Baer's  partners  Gregg  Palmer  and  Will 
J.  White  give  him  a matter  of  days  to  recover  the  papers. 

In  a showdown,  Palmer  and  White  shoot  Baer,  and 

Jack  kills  White,  but  is  himself  wounded  critically  as  they  /hite 
maneuver  through  dark  interiors  and  onto  the  catwalks.  e-h°rf 
Thinking  now  only  of  June,  Hogan  waits  until  Palmer  is 
close,  in  a final  effort,  feints  Palmer  off  balance  to  his  death. 

\ Hogan  dies  knowing  he  has  sacrificed  his  life  for  June.  She 

\ leaves  with  the  vital  papers  for  government  sources. 

EXPLOITIPS: 

\ This  ties  in  with  topical  headlines' — of  cat  burglary  and 

\ stolen  derense  documents.  Get  law  enforcement  agency 

\assist  in  setting  up  lobby  displays  pegged  to  such  themes. 

\lATCHLINES: 

\They  Called  Him  Petty  Thief,  But  He  Died  for  a Girl's 
\ve  . . . Thrills  in  the  Trackdown  of  Vital  Defense  Secrets 
■ \ He  Waited  for  the  Girl  He  Knew  Would  Come. 

THE  STORY:  "Pit  and  the  Pendulum"  (AIP) 

John  Kerr  goes  to  Vincent  Price's  castle  in  Spain  upon 
learning  of  the  death  of  his  sister,  Barbara  Steele,  Price's 
wife.  Kerr  is  not  satisfied  with  the  story  of  the  cause  of  death, 
but  he  learns  from  Luana  Anders,  Price's  sister,  that  her 
brother  had  been  affected  by  something  he  had  seen  when  a 
little  boy  when  he  had  stolen  into  the  castle's  torture  cham- 
ber, which  had  been  used  during  the  Inquisition,  and  had 
seen  his  father  kill  his  mother  and  uncle  for  infidelity.  Kerr 
is  convinced  that  the  doctor,  Anthony  Carbone,  had  diag- 
nosed her  death  properly,  but  as  he  continues  his  probing, 
the  mystery  gradually  unfolds  and  it  becomes  apparent 
f,  he  that  Price  has  killed  his  wife.  When  Price  learns  of  Kerr's  y 
’m|lje  discovery,  he  straps  him  under  a swinging  blade  after  killing 
the  doctor  and  his  own  wife  who  had  not  really  died,  but  had 
been  carrying  on  with  the  doctor.  Kerr,  at  last,  is  rescued 
EXPLOITIPS: 

Use  every  horror  gimmick  that  has  been  used  successfully 
in  the  past,  but  cash  in  on  the  name  of  Edgar  Allan  Poe.  Play 
it  up  as  more  intriguing  than  "House  of  Usher.  A cardboard 
medieval  axe,  swinging  back  and  forth  in  lobby  or  foyer, 
would  be  an  attention-getter. 

CATCHLINES: 

Edgar  Allan  Poe's  Greatest  Shocker  Becomes  a Greater 
Shocker  on  the  Screen  . . What  Strange  Things  Were  Going 
On  in  that  Spanish  Castle?  . . . How  Did  She  Die — Or  Did  She? 
...  A Classic  of  Literature  Becomes  a Classic  of  the  Screen. 

- l\sTORY:  "Rebellion  in  Cuba"  (Int'l) 

InYmuary  1962,  a three-man  rebel  crew  of  anti-Commun- 
is:  iteration  men,  followed  by  a mute  teenager,  advanced 
cautic^sly  :o  photograph  the  power  and  communications 
r.ant  V;  {be  Is’e*  of  Pines,  Cuba.  The^e  and  other  rebel 
volunte^  hope  to  prevent  the  use  of  the  Isle  of  Pines  as  an 
arsenal  Yd  operating  base  for  the  invasion  of  Central  and 
South  ArYj-ica.  Meanwhile,  Lon  Chaney,  a despised  poli- 
tical  infonW,  points  out  the  rebels  to  the  prison  comman- 
danite  . *t\Sonia  Marrero  acting  as  a decoy,  the  rebels  get 

pa.-,  the  mcY  gate,  but  later  they  are  captured  and  sen- 
.oncea  to  . A executec  In  the  nick  of  time,  the  com- 
. randan  e rifv  squaa , is  shot  down  by  more  rebels  and 
ry.  _ r-  ''  0 ner^olitica\u; risoners  destroy  the  vicious  prison 

EXPLOITIPS: 

n<3  us=i  of  kloVips  of  recent  newspaper  headlines 
ar  ' ro  an^  his  Cub^.  forces  will  attract  attention  from 

.'  ' r Tj°n  Chaney  4as  the  star  of  many  Universal 

' ' " Jake  I.aMcha  Wl  be  remembered,  too. 

CATCHLINES:  1 

f med  in  Castro  s Cubakand  Smuggled  Out  of  That  i i>. 
r^ou:-  "/  a'  Great  Risk  The  Flaming  Story  of  the  vjn(r 

o .nggle  :or  Liberty  That  Le'%  - Brave  Men  and  Women  to 
Risk  Their  Lives  Against  Intlerable  Odds  . . . Freedom 
Fighter:  .>  ruggle  to  Liberate  F\pple  Oppressed  by  a Tyran- 
nical Dictator.  \ 

A 

THE  STORY:  "After  Mein  Kampf  (Brenner) 

Beginning  with  Adolf  Hitler's  boyhood  in  pre-World  War  I 
Germany,  this  semi-documentary  traces  his  disappointments 
to  himself  and  his  country.  It  shows  him  during  the  Hinden- 
berg  era,  then  the  Reichstag  fire  and  the  internal  Nazi  Party 
purges,  including  the  murders  of  Roehm  and  Dolfuss.  The 
invasion  of  Austria,  Czechoslovakia,  Holland,  France  and 
Belgium  are  briefly  shown,  then  the  war  with  Russia.  In 
addition  to  a few  shots  of  the  notorious  extermination  camp 
in  Lublin,  Poland,  a rape  of  a farm  maiden  by  a Wehr- 
macht  foot  soldier  and  an  experiment  at  Dachau  whereby 
brothel  girls  are  carefully  selected  to  attempt  to  revive  frozen 
prisoners-of-war  by  the  warmth  of  their  bodies  are  shown. 

EXPLOITIPS: 

The  best  possible  selling  angle,  outside  of  the  title,  is  to 
play  up  the  rape  of  a simple  German  farm  girl  and  the  freeze 
experiments  in  Dachau  to  attract  passersby  in  downtown 
metropolitan  centers.  Bookstores  might  cooperate  with  win- 
dow displays  of  the  original  book,  “Mein  Kampf." 

<?d.  CATCHLINES:  . 

n - The  Startling  Tale  of  Hitler's  Rise  to  Power,  the  Methods  * 

He  Used  to  Build  the  Nazi  Machine  and  the  Subsequent 
Atrocities  He  Perpetrated  Against  Humanity  . . . This  Should 
Be  Seen  By  All  to  Remind  Them  That  It  Must  Not  Happen 
Again. 

\ 


BOXOFFICE  BookinGuide  ::  Aug.  14,  1961 


RATES:  20 C per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CLffIMIlG  HOUSE 


HELP  WANTED 

SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

MANAGERS  WANTED:  Two  openings  for 
alert,  aggressive,  experienced  men  able 
to  handle  own  advertising,  exploitation. 
Small  towns,  metropolitan  areas.  Excel- 
lent opportunity.  Write,  giving  complete 
resume,  salary.  Replies  held  strictly  con- 
fidential. Stanley  Warner,  Pittsburgh.  Box- 
office,  9335. 


Wanted:  Live  wire  managers  ...  if 
you  don’t  want  to  work  don't  apply. 
Opportunity  to  grow  with  America's 
fastest  growing  theatre  circuit.  Crim 
and  Hargrove  Theatres,  412 1/2  So.  Har- 
wood, Dallas,  Texas.  P.O.  Box  223. 

WANTED:  Theatre  manager  for  first 

run  theatre,  city,  100,000.  Must  have  news- 
paper and  exploitation  experience.  Give 
three  references  and  complete  background 
first  letter.  Boxoffice  9341. 

Wanted:  Experienced,  aggressive  man- 
ager for  DeLuxe  first-run  situation.  Many 
benefits,  including  retirement  plan.  All 
replies  will  be  held  in  strictest  of  con- 
fidence. Write  Walter  Reade,  Inc.,  Deal 
Road,  Oakhurst,  N.J. 


POSITIONS  WANTED 

Manager,  presently  employed  as  Di- 
vision Manager  for  conventional  and  drive- 
in  theatres  in  large  city,  mid-states.  Box- 
office,  9331. 

Manager:  Experienced,  conventional  or 
drive-in.  Exploitation  minded.  References. 
B L.  Haley,  4215  A 35th  St.,  Lubbock, 
Texas. 

Husband-wiie  team  to  manage,  operate 
or  lease  small  out  or  indoor  theatre. 
Preferable  Southern  California.  Boxoffice 
9337. 

Projectionist:  Over  15  years  in  theatre. 
Complete  sound  and  repair.  Go  anywhere. 
Write  to  902  E.  North  Street,  Staunton, 
Illinois. 


Wanted:  Manager  position,  age  46, 

experience  all  phases  of  operation.  Hard 
top  or  drive-in.  Now  working,  theatre 
clesing  Sept.  1,  1961.  Available  then. 

Want  year  round  job.  Write  Boxoffice 
9338. 

Manager:  15  years  experience,  exploi- 
tation, maintenance.  Conventional-drive-in. 
Excellent  reference.  Boxoffice  9336. 

Projectionist,  thoroughly  experienced, 
desires  permanent  position  anywhere. 
Can  do  maintenance.  R.  H.  Wallace, 
4909  McCart,  Ft.  Worth  15,  Texas. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex  Replace- 
• ment  kettles,  all  machines.  120  So.  Hal 
sted,  Chicago,  111. 


BUY!SELL!TRADE! 

FIND  HELP  OR  POSITION 


Through 


BOXOFFICE 

Classified  Advertising 
Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 


GENERAL  EQUIPMENT— USED 

CHEAP  AS  DIRT — and  much  cleaner 
Forest  75A  HI  reflectors,  $49.50;  Simplex 
or  Strong  1KW  arcs,  $49.50;  Simplex 
magazines,  $4.95.  Worth  more  in  parts. 
S.O.S.,  602  W.  52nd,  New  York  19. 

Simplex  E-7  Mechanisms,  repaired,  ready 
to  use  . . . guaranteed  . . . will  trade 
. . . bargains  while  they  last.  Lou  Walters 
Projector  Repair  Service,  £140  Hunnicut 
Rd.,  Dallas  28,  Texas. 

Late  model  Brenkert  projectors,  RCA 
sound,  Magnarcs,  rectifiers,  excellent; 
Super  Snaplite  widescreen  lenses,  Bausch 
& Lomb  CinemaScope  lenses,  perfect. 
Complete  booth  plus  nearly  new  wide- 
screen, $1500.  350  upholstered  chairs, 

good.  Curtain,  rheostat,  track,  controls. 
Operating  week-ends,  wish  to  convert. 
Will  deal.  Robert  Brown,  Arcade  Theatre, 
Leslie,  Michigan.  Phone  JU  9-4841. 

Bolex  H-16  movie  camera  with  zoom 
lens,  like  new,  $400.  Rhodes,  Box  3386, 
Savannah,  Georgia. 


GENERAL  EQUIPMENT— NEW 

DURABLE  MASONITE  MARQUEE  LET- 
TERS, fit  Wagner,  Adler,  Bevelite.  Black 
or  red.  4”-40c;  8"-60c;  10"-7Sc;  12"-$1.00; 
14'  '-$1 .50;  16”-$1.75;  17"-$2.00;  24"-$3.O0; 
(10%  discount  100  letters  or  more  over 
$60.00  list).  S.O.S.,  602  W.  52nd,  New 
York  19. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  & RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.!  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


DRIVE-IN  THEATRE  EQUIPMENT 

Drive-In  Theatre  Tickets!  100,000  1x2” 
special  printed  roll  tickets,  $37.95.  Send 
for  samples  of  our  special  printed  stub 
rod  tickets  for  drive-ins.  Safe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Missouri. 


EQUIPMENT  REPAIR  SERVICE 

Repair  Broken  Reflectors  with  guranteed 
Gatorhide!  Amazing  substance  outlasts 
silvering!  $2.95  postpaid  from  Gatorhide, 
Box  71,  Joplin,  Mo. 


BUSINESS  STIMULATORS 

Bingo,  more  action!  $4. SOM  cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 

Midget  Bibles.  $50/thousand.  lxlVj", 
124  pages.  Samples,  prices  10c.  Johnson- 
omith,  D-951,  Detroit  7. 

Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 

BACK  TO  SCHOOL — Writing  pads  4c 
each,  Pencils,  $2.50  gross,  Comic  books, 
Imprinted  book  covers,  Catalogue.  Hecht 
Mfg.,  184  W.  Merrick  Road,  Merrick,  N.  Y. 


THEATRES  FOR  SALE  OR  LEASE 


For  Rent:  Nite  Club  Theatre,  deluxe 
complete.  A.  B.  Coleman,  401  Park 
Avenue,  Columbia,  Missouri. 


THEATRES  FOR  SALE 

West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 

For  Sale:  Central  San  Joaquin  Valley 
near  air  base.  700  seat  house  doing  good 
business,  priced  below  value.  Contact 
A.  D.  Ruff,  P.O.  Box  42S,  Huron,  Cal- 
ifornia. Phone  WH  5-2125. 


For  Sale:  532-car  drive-in  theatre,  county 
seat,  nearest  competition  23  miles.  Re- 
tiring, full  particulars  on  request.  Twenty- 
five  thousand  down  required.  Sunset  The- 
atre, Lapeer,  Michigan. 


For  Sale:  200-car  drive-in  theatre  lo- 
cated in  central  Florida.  Population 
8,500,  nearest  competition  25  miles.  Good 
equipment,  CinemaScope,  Ballantyne 
sound.  Room  to  expand,  a money  maker. 
$27,000.  Contact  A.  W.  Durham,  P.O.  Box 
86,  Arcadia,  Florida.  WA  8-5199  or  WA 
9-4255. 


West  Texas  money  maker,  350  seats, 
good  equipment,  building  with  Penthouse. 
Fine  cotton  crop  every  year,  new  oil 
field.  Best  season  coming.  Mexican,  Ameri- 
can product.  Fine  place  to  re-locate, 
Chillicothe,  Texas.  Bargain.  Send  answers 
to  Boxoffice,  9334. 


For  Sale:  Four  hundred  seat  theatre, 
county  seat,  Central  Indiana.  Sacrifice, 
wish  to  retire,  will  finance.  P.  O.  Box 
237,  Flora,  Indiana  or  Flora  Theatre  phone. 

678  seat  theatre  in  Northwestern  Colo- 
rado including  real  estate  and  all  equip- 
ment, living  quarters,  and  two  sub-rentals. 
Good  hunting  and  fishing  area.  Reason- 
able down  payment  and  terms  to  good 
operator.  Boxoffice  9339. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238 


We  Want  indoor  art  theatre  possibilities 
and  drive-ins  to  lease  or  buy  in  metropo- 
litan areas  of  75,000  population  or  above. 
If  you  have  problem  theatres  we  will 
make  them  make  money.  Locations  in 
Southwest  preferred.  Contact  C.  A. 
Ingram,  Crim  5.  Hartgrove  Theatres,  412 
South  Harwood,  Dallas,  Texas.  RI  8-0209. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs 
Sewed  covers  made  to  your  size,  also 
leatherette  25”x25”,  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers,  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9181,  Texas  4-2738. 


Theatre  Exhibitors:  Are  you  going  to  re- 
model? We  can  save  you  money.  We 
can  rebuild  your  own  chairs  or  we  can 
supply  you  with  many  thousands  of  late 
type  chairs,  the  most  durable  and  com- 
fortable chairs  that  can  be  made  today. 
Contact  us  before  buying.  Nick  Diack, 
Eastern  Seating  Co.,  138-13  Springfield 
Blvd.,  Springfield  Gardens,  N Y.  LA  8-3696. 


3.369  Bodiform,  International,  Plywood 
chairs.  Lone  Star  Seating,  Box  1734,  Dal- 
las. 


BUSINESS  OPPORTUNITIES 

BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Warms,  tender- 
izes and  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building. 
Nashville,  Tennessee. 


For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  ‘'LaSalle,”  945  Granville 
Street,  Vancouver,  B.  C. 


INTERMISSION  TAPES  

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 


Wanted  to  buy  or  lease  drive-in  the- 
atres in  Ohio.  500  car  capacity  or  larger. 
Send  details  in  first  letter  for  quick 
deal.  Boxoffice  9340. 


sen  . . . customized  . . . nee 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


Handy  Subscription  Order  Form 

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BOXOFFICE: 

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Please  enter  my  subscription  to  BOXOFFICE,  52  issues  per  yeaT  (13 
of  which  contain  The  MODERN  THEATRE  section). 

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□ Remittance  Enclosed  □ Send  Invoice 

THEATRE  

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NAME  POSITION  


BOXOFFICE  ::  August  14,  1961 


..2  9 


Have  you  ever  noticed 


■ « ■ 


that  the  most  influential,  the  most  powerful 
newspapers,  are  those  which  carry  the  most 
classified  advertising? 

It  is  significant  . . . 

that  BOXOFFICE  carries  more  classified 
advertising  of  ALL  kinds  than  does  any 
other  film  trade  paper — and  a greater  ag- 
gregate nationally  than  all  other  film  trade 
papers  COMBINED!! 

Greatest  results  require  genuinely  greatest 
READERSHIP.  Classified  advertising — 
which  produces  definite , direct  results  (or 
just  nothing)— is  THE  ACID  TEST,  52  WEEKS 
PER  ANNUM! 

Far,  far  ahead  . . . 

for  the  entire  U.S.A.,  its  Territories  and 
Canada,  BOXOFFICE  has  69.09%  MORE 
net  paid  subscribers  than  the  Number  2 
film  trade  paper,  and  109.74%  MORE  than 
the  Number  3 paper. 


AUGUST  21  1961 


Manager  Bernie  Hickey  (seated),  of  the  Fulton  Theatre,  Pittsburgh,  is  shown  meeting  with  Ray 
Hoffman,  director  of  the  Pittsburgh  Press  Boys  and  Girls  Club,  to  plon  a theatre  party  for 
youngsters  in  that  city.  Now  in  its  32nd  year,  the  club  serves  as  a big  booster  for  movies,  with 
both  theatres  and  the  newspaper  benefitting  from  the  cooperative  effort  . . . Story  on  Page  13. 


Sales  Chiefs  Declare 
Small  Theatres  Vita! 
To  Overall  Grosses 


20th -$  Marines  Ha  ve  Landed 
And  Every  Situation  Is  Qom 


THESE  ARE  THE  BOOMING 
INITIAL  OPENINGS: 

LOS  ANGELES- The  Showmen  from  16  Fox 
West  Coast  & Pacific  Drive-In  Theatres 
Can  Prove  It! 

MEMPHIS,  TENNESSEE  & HATTIESBURG, 
MISSISSIPPI -The  Showmen  from 
Paramount  Gulf  Theatres  Can  Prove  It! 

SALT  LAKE  CITY  -The  Showmen  from 
National  Theatres  Can  Prove  It! 


VARIETY  says: 
“Could  not  be  hitting 
the  market  at  a more 
opportune  peacetime 
juncture- sure  to 
exert  a favorable 
influence  on  the 
film's  boxoffice.” 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Editor:  Jesse  Shlyen,  Managing 
Editor;  Morris  Schlozroan,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modern  Theatre 
Section.  Telephone  CHestnut  1-7777. 

Editorial  Offices:  1?70  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
M.  Mersereau,  Associate  Publisher  & 
General  Manager:  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbeaeb 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager,  Tele- 
phone Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
steln,  manager.  Telephone  DUnklrk  8-2286. 

London  Office:  Anthony  Cniner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded In  the  first  Issue  of  each  month. 

Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlversIty 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbis:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Gulnan,  5927  Wlnton. 
Denver.  Bruce  Marshall.  2881  S.  Cherry 

Way. 

Des  Moines:  Russ  Schoch.  Register-Tribune 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOodward  2-1144. 

Hartford:  Allen  M.  Wldem,  CH  9-8211. 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus.  622  N.E.  98  St. 
Milwaukee:  Wm.  Nlchol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St  Claude  Ave 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Pittsburgh:  R.  F.  Kllngensmlth,  516  Jean- 
ette, Wllkinsburg,  CHurchill  1-2809. 
Portland.  Ore. : Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukls,  Loew's  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
Ban  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  Hurley,  306  H.  St. 

N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayview  Ave.  Willowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

2 1,  19  6 1 

No.  18 


IMPORTANT  'LITTLE  FELLOWS' 


FROM  TIME  TO  TIME,  the  small  theatre 
operators  have  contended  that  they  are 
given  scant  consideration,  let  alone  attention,  by 
the  major  distributors;  that  film  salesmen  no 
longer  call  on  them;  that  their  business  is  not 
wanted;  and  that  some  sales  executives  have 
implied,  if  not  actually  stated,  that  they  no  longer 
have  any  value  to  the  industry.  Some  of  these 
charges  have  been  made  openly  at  exhibitor  con- 
ventions; others  have  been  privately  made.  They 
have  not  always  been  denied. 

Perhaps,  there  have  been  a few  periods  through 
the  course  of  the  industry’s  cycles  when  a change 
brought  about  by  the  times  and  conditions 
caused  attitudes  toward  the  “little  man”  also  to 
be  changed.  Perhaps,  this  could  be  attributed  to 
a distributor’s  new  policy  as  a result  of  those 
changes.  Opportunistic  tendencies  also  have  had 
a part  in  how  sellers  regard  their  customers.  But, 
be  that  as  it  may,  the  fact  remains  that  interest 
in  the  small  theatre  operators  is  lessened  or  in- 
creased by  the  economic  state  of  affairs.  And, 
often,  even  the  much-bigger-than-the-little-man 
can  be  “included  out”  when  a new  avenue  of 
prosperity  seems  to  have  opened  up. 

That  was  the  case  back  in  1928,  when  talking 
pictures  began  to  click.  These  initial  talkies  were 
celluloid  goldmines  and,  with  only  a few  hundred 
able  to  play  them  turning  in  fabulous  grosses, 
there  came  the  prophecies  that  only  2,000  of  the 
then  20,000-plus  theatres  would  survive;  that  all 
the  rest  would  pass  out  of  existence,  for  they  no 
longer  would  be  needed.  More  recently,  the  ad- 
vent of  the  blockbuster  era,  especially  when  the 
long-run  roadshow  policies  began  to  look  like  the 
new  phenomena  that  would  fatten  studio  coffers, 
interest,  again,  was  evidenced  in  nothing  less  than 
the  big  theatres  in  the  big  cities.  But  that  phase 
also  has  passed. 

Another  factor  minimizing  the  small  theatre 
accounts  has  been  the  economy-minded  financial 
wizard  who  saw  only  red  figures  in  servicing 
them.  In  order  to  reduce  distribution  costs,  this 
element  concluded  not  only  that  there  was  no 
profit  in  these  accounts  but  that  they  incurred 
irretrievable  losses.  We  question  whether  that, 
actually,  has  ever  been  proved  on  an  across-the- 
boards  basis— when  the  total  dollar  volume  of 
these  small  accounts  was  taken  into  consideration. 
But,  even  if  it  were  absolutely  true  that  bookings 
from  this  source  resulted  in  a net  distribution 
loss,  it  would  serve  as  an  investment  that  would 
be  repaid  many  times  over.  For  the  value  to  the 
industry  of  these  outposts  of  public  contact  and 
cultivators  of  movie  patrons  is  inestimable. 

Happily,  the  adverse  attitude  attributed  by  ex- 
hibitors to  distributors  appears  to  have  been  dis- 
solved— or,  at  least,  is  on  the  wane.  As  in  the 


past,  recognition  is,  once  again,  given  to  the  fact 
that  the  small  theatres,  estimated  at  between 
2,500  to  4,000,  provide  from  18  to  25  per  cent 
of  a company’s  potential  customers,  whose  rentals 
comprise  the  profit  and  more.  So,  it  is  obvious, 
the  distributors  need  the  business  of  these  “little 
fellows,”  who  need  the  product  they  have  to  offer. 
Aside  from  the  commercial  aspects  this  entails, 
there  is  great  public  relations  value  in  the 
consensus  among  sales  executives  that  “no 
community,  no  matter  how  small,  should  be  de- 
prived of  seeing  quality  pictures. 

★ ★ 

Winning  Formula 

Those  in  the  industry  who  think  they  will 
find  greener  fields  in  television,  take  note:  The 
big  money  still  is  to  be  derived  from  saleable 
theatrical  motion  pictures.  Viz:  The  huge  gain 
in  profits  reported  by  Walt  Disney  Productions 
for  the  nine  months  ending  July  1,  1961. 

Three  Disney  releases,  “Swiss  Family  Robin- 
son,” “The  101  Dalmatians,”  and  "The  Absent- 
Minded  Professor,”  brought  a combined  increase 
of  643.3  per  cent  to  the  profit  side  of  the  Disney 
ledger  over  the  corresponding  period  of  last 
year.  None  of  these  pictures  is  a so-called  epic; 
nor  was  any  marketed  as  a roadshow  at  high 
price  scales.  But  each  is  strong  in  entertainment 
values — and  in  family  appeal.  And  the  Disney 
trend  is  continuing  with  “The  Parent  Trap”  scor- 
ing top  grossing  marks  in  the  current  quarter. 

Make  ’em  good  and  sell  ’em  right  still  is  a 
winning  formula. 

★ ★ 

Unusual  Advertisement 

Mrs.  Esther  L.  Green,  owner  of  the  Fepco 
company  of  Omaha,  Neb.,  is  to  be  commended 
for  the  patriotic  spirit  which  motivated  her 
placement  of  an  unusual  advertisement  in  the 
August  7 issue  of  Boxoffice.  We  liked  its 
message,  as  did  the  many  exhibitors  who  wrote 
for  copies  on  parchment  which  Mrs.  Green 
offered.  “American  Respect  for  the  Dignity  of 
the  Individual”  is  the  title  of  the  message  by 
Dr.  John  W.  Gardner,  president  of  the  Carnegie 
Corporation,  and  this  Mrs.  Green  called  a funda- 
mental “which  will  stand  as  our  nation’s  strongest 
bulwark  against  Communism.”  The  message  also 
will  serve  as  an  inspiration  for  quality  in  what- 
ever field  of  work  the  individual  may  be  engaged. 


AUGUST 
Vol.  79 


Distribution  Sales  Managers  Aver: 

Small'  Theatres  Are  Vital 
To  Overall  Film  Grosses 


By  AL  STEEN 

NEW  YORK — Small  town  theatres  and 
part-time  operations  are  highly  important 
to  the  overall  gross  of  a distributor  and 
often  can  spell  the  difference  between 
profit  and  loss  on  an  attraction.  That  was 
the  opinion  of  several  general  sales  man- 
agers who  were  contacted  for  comments 
on  assertions  by  some  exhibitors  and  cer- 
tain elements  of  distribution  that  the 
major  companies  preferred  to  sell  only  to 
theatres  in  large  situations. 

The  consensus  of  the  contacted  sales 
managers  was  that  every  dollar  counted 
and  that,  as  one  sales  executive  pointed 
out,  “we  don’t  care  where  the  money  comes 
from.”  He  admitted  that  there  were  some 
marginal  theatres  from  which  only  meager 
revenue  was  obtained  but,  nevertheless,  it 
all  added  to  the  year’s  gross. 

NO  DEFINITION  OF  ‘SMALL’ 

The  definition  and  the  number  of 
“small”  theatres  are  matters  of  conjecture 
and  debate.  They  are  considered  by  some 
as  being  theatres  which  pay  $25  down  to 
$12.50  in  rental  terms  and  may  operate 
daily  or  only  on  weekends.  The  number, 
however,  ranges  from  2,500  to  4,000,  de- 
pending upon  who  is  doing  the  estimating. 

H.  H.  “Hi”  Martin,  general  sales  man- 
ager of  Universal,  said  the  small  theatre 
represented  important  revenue  to  his  com- 
pany and  that  some  pictures  did  propor- 
tionately better  in  small  towns  than  in 
larger  communities.  The  degree  of  bigger 
business,  of  course,  depended  on  the  pic- 
ture, itself,  and  the  time  of  year  it  was 
presented,  he  said. 

Glenn  Norris,  general  sales  manager  of 
20th  Century-Fox,  said  his  company  had 
13,000  accounts  on  its  books  as  possibilities 
and  that  every  theatre  from  the  largest  to 
the  smallest  was  given  personal  attention 
and  contacted. 

“We  try  for  complete  coverage,”  he  said, 
“and  we  don’t  like  to  overlook  anybody.” 

Norris  said  the  servicing  of  some  of  the 
smallest  theatres  was  not  necessarily  “good 
economics,”  but  every  theatre  had  a right 
to  book  his  pictures. 

Charles  Boasberg,  sales  chief  of  Warner 
Bros.,  said  his  company  never  had  slighted 
any  theatre  and  every  outlet  within  reason 
would  be  serviced.  He  stated  that  Warners 
had  “leaned  over  backwards”  to  keep  every 
theatre  open  and  that  he  wished  he  could 
sell  to  all  of  them. 

FILMS  TO  ALL  COMMUNITIES 

Robert  Mochrie,  general  sales  manager 
of  Metro-Goldwyn-Mayer,  echoed  the  sen- 
timents of  the  others  and  said  that  no 
community,  no  matter  how  small,  should 
be  deprived  of  seeing  quality  pictures. 

From  conservative  estimates,  it  would 
appear  that  between  18  and  25  per  cent  of 
a company’s  potential  customers  were  in 
the  “small”  category. 

Rube  Jackter,  vice-president  and  general 
sales  manager  of  Columbia  Pictures,  re- 
gards the  small  theatre  as  a vital  con- 
tributor to  the  company’s  income.  Often, 
he  said,  the  small-house  exhibitor  will  do 


more  to  promote  a picture  than  a circuit, 
partially  because  he  has  more  time  to  do 
a good  job.  Jackter  said  he  was  careful  to 
book  the  right  picture  for  the  small  the- 
atre. He  said  a house  which  catered  to 
western  and  action  fans  was  not  likely  to 
do  business  on  a sophisticated,  drawing 
room  picture. 

In  checking  the  records  on  “The  Bridge 
on  the  River  Kwai,”  Jackter  said  it  was 
found  that  the  small  town  situations  had 
provided  approximately  $800,000  to  the 
overall  gross. 

The  smallest  theatres  are  given  every 
possible  service  by  Paramount,  said  Jerry 
Pickman,  vice-president  and  general  sales 
manager.  Pickman  declared  no  theatre 
was  too  small  to  be  given  individual  atten- 
tion and,  by  giving  the  branches  autonomy 
and  authority,  the  smallest  exhibitor 
doesn’t  even  have  to  come  into  an  exchange 
to  do  his  booking  and  buying. 

Paramount,  Pickman  said,  gave  small 
situations  complete  service  contracts  on 
yearly  deals  with  a 20  per  cent  cancella- 
tion privilege  on  the  total  number  of 
pictures. 

Four  Theatres  Are  Granted 
SBA  Loans  During  June 

WASHINGTON— The  Small  Business 
Administration  approved  loans  to  four 
motion  picture  theatres  during  June,  the 
largest  number  in  18  months.  The  highest 
amount,  a $100,000  loan,  was  approved  for 
the  Hancock  Drive-In  Theatre,  Hagers- 
town, Md„  with  the  help  of  a local  bank. 

Other  loans  went  to  the  Boone  Theatre, 
an  airdome  in  Albion,  Neb.,  for  $25,000, 
with  a local  bank  taking  part;  Maverick 
Industries,  Inc.,  Eagle  Pass,  Texas,  a 
direct  loan  of  $32,000  from  SBA  for  a 
theatre;  Teatro  Isaresa,  Santurce,  P.R.,  a 
direct  loan  of  $95,000  from  SBA. 

Government  loans  to  small  firms 
reached  a new  high  for  June.  SBA  ap- 
proved 921  business  loans  for  $48,255,000. 
During  the  first  half  of  this  year,  SBA 
approved  3,068  loans  for  $154,170,000. 


Republic  Approves  Merger 
With  America  Corp. 

LOS  ANGELES — By  vote  of  its  director- 
ate, Republic  Corp.  will  acquire  America 
Corp.,  a New  York  industrial  holding 
company,  and  Republic  stockholders  will 
vote  within  three  months  on  a proposed 
exchange  of  one  share  of  the  firm’s  com- 
mon stock  for  three  shares  on  America. 

Republic  president  Victor  M.  Carter,  in 
revealing  the  expansion  move,  said  that 
the  rate  for  the  proposed  acquisition  is 
subject  to  further  study.  Republic  now  has 
about  2,500,000  shares  of  common  stock 
outstanding,  while  America’s  totals  ap- 
proximately 3,183,000. 

Carter  would  become  board  chaiiman 
of  the  combined  firms,  and  America  top- 
per Gordon  K.  Greenfield  would  become 
president  of  the  surviving  Republic  Corp. 


Para  6-Month  Earnings 
Up  Over  1960  Figure 

NEW  YORK — Paramount  Pictures  Corp. 
reports  estimated  consolidated  earnings  of 
$4,420,000,  or  $2.62  per  share,  for  the  first 
six  months  of  1961  and,  in  addition,  an  in- 
vestment profit  realized  in  the  amount  of 
$422,000,  or  25  cents  per  share,  for  a total 
income  of  $4,842,000,  or  $2.87  a share  on 
the  1,684,000  shares  outstanding  on  July 
1,  1961. 

This  compares  with  earnings  of  $3,732,- 
000,  or  $2.23  per  share,  for  the  same  period 
in  1960,  this  being  on  the  1,673,000  shares 
then  outstanding. 

In  the  second  quarter  of  1961,  consoli- 
dated earnings  are  estimated  at  $1,970,000, 
or  $1.17  per  share,  with  an  additional  in- 
vestment profit  of  $22,000,  or  one  cent  per 
share,  for  a total  income  of  $1,992,000  or 
$1.18  per  share.  Comparative  figures  for 
the  same  period  in  1960  showed  total  in- 
come of  $2,033,00,  or  $1.22  per  share. 

The  board  of  directors  of  Paramount 
Pictures  voted  a quarterly  dividend  of  50 
cents  per  share  on  the  common  stock,  pay- 
able September  22  to  holders  of  record 
September  5. 


To  Launch  COMPO  Plan 
In  Cincinnati  Territory 

NEW  YORK— The  Council  of  Motion 
Picture  Organizations’  merchandising  plan 
will  be  launched  in  the  Cincinnati  trade 
territory  and  will  be  presented  to  exhibi- 
tors of  the  area  on  Thursday  ( 24 ) . Dis- 
cussions with  exhibitors  in  other  terri- 
tories are  being  conducted  for  the  pur- 
pose of  introducing  the  plan  in  those 
areas  at  a later  date.  James  McDonald  of 
the  Theatre  Owners  Corp.  Booking  agency 
in  Cincinnati  will  chairman  the  meeting. 

Charles  E.  McCarthy,  executive  vice- 
president  of  COMPO,  said  that  invitations 
had  been  issued  to  all  theatremen  served 
by  the  Cincinnati  exchanges,  as  well  as 
branch  manager  of  member  companies  of 
the  Motion  Picture  Ass’n  of  America,  to 
attend  the  Thursday  meeting  in  the 
Netherland  Hilton  Hotel.  The  sessions  will 
start  at  10:30  a.m.  and  will  continue  into 
the  afternoon,  stopping  only  for  a lunch- 
eon break. 

The  COMPO  merchandising  plan  has 
been  tried  out  in  Wisconsin  and  in  Western 
Pennsylvania. 

Richard  A.  Smith  Elected 
General  Drive-In  Head 

NEW  YORK— Richard  A.  Smith,  a di- 
rector of  General  Drive-In  Corp.  since 
1950,  and  vice-president  since  1956,  has 
been  elected  president  to  succeed  his 
father,  the  late  Philip  Smith.  Smith  is 
also  a partner  in  Smith  Management  Co., 
president  of  Skiles  Oil  Corp.  and  was  re- 
cently elected  president  of  Richard’s 
Drive-In  Restaurants,  Inc. 


Simon  Siegel  to  New  Post 

NEW  YORK — Simon  B.  Siegel  has  been 
appointed  by  American  Broadcasting- 
Paramount  Theatres  to  the  new  post  of 
executive  vice-president.  He  has  been  exe- 
cutive vice-president  of  the  American 
Broadcasting  company  division  since  last 
month  and  retains  that  job. 


4 


BOXOFFICE  ::  August  21,  1961 


Disney  Net  Up  634% 
For  Nine  Months 


TO  A Underwrites  Appeal 
From  Ark.  Fay -TV  Ruling 


HOLLYWOOD — Several  strong  boxof- 
fice  releases  and  an  upswing  in  film  rentals 
reaped  Walt  Disney  Productions  and  its 
domestic  subsidiaries  a consolidated  net 
profit  of  $2,373,083  for  nine  months  ended 
July  1,  1961.  According  to  President  Roy 
O.  Disney,  the  figure  represented  an  in- 
crease of  634  V3  per  cent  over  the  com- 
pany’s $323,151  net  for  the  corresponding 
period  last  year. 

Boxoffice  business  done  by  “Swiss  Fam- 
ily Robinson,”  “101  Dalmatians”  and  “The 
Absent-Minded  Professor”  was  attributed 
as  the  greatest  aid  in  skyrocketing  the 
profits  of  the  company. 

The  $2,373,083  net  for  the  first  nine 
months  is  equal  to  $1.46  per  share  on 
1,626,023  shares  of  common  stock  outstand- 
ing, after  provision  of  $2,828,000  for  fed- 
eral taxes.  Net  for  last  year  was  equiva- 
lent to  20  cents  per  share  on  the  same 
number  of  common  then  outstanding,  after 
provision  of  $525,000  for  federal  taxes. 

The  third  quarter  net  per  share  for 
1961  amounted  to  $1.05  as  against  26  cents 
per  share  for  the  third  quarter  last  year, 
Disney  stated. 

Total  gross  for  the  three  quarters  ended 
last  July  1 was  $43,852,820,  Disney  re- 
ported, representing  an  increase  of  $10,- 
031,214  from  last  year’s  $33,821,606. 

In  contrast  to  soaring  theatrical  grosses, 
television  earnings  were  up  a slight  $44,- 
558  over  the  corresponding  nine  months 
of  1960.  Disneyland  Park  gross  was  down 
by  $20,085,  while  other  income  (publica- 
tions, character  merchandising,  nontheatri- 
cal film  and  music  and  records)  dropped 
$220,336. 

A cash  dividend  of  ten  cents  per  share  on 
company  stock  was  declared  by  the  board. 
The  melon  is  payable  October  1 to  share- 
holders of  record  at  close  of  business  on 
September  15. 


Green  Sheet  Lists  5 of  17 
Films  in  Family  Class 

NEW  YORK — Five  of  17  pictures  re- 
viewed by  the  Film  Estimate  Board  of 
National  Organizations  were  rated  for 
family  audiences  in  the  August  issue  of 
the  organization’s  Green  Sheet.  Four  were 
given  adult  ratings,  seven  in  the  adult- 
mature  young  people  category  and  one  in 
the  adult-mature  young  people  bracket. 

The  five  in  the  family  group  were  20th 
Century-Fox’s  “Francis  of  Assisi”  and 
“Voyage  to  the  Bottom  of  the  Sea,”  Para- 
mount’s “The  Ladies  Man,”  Buena  Vista’s 
“Nikki,  Wild  Dog  of  the  North”  and 
MGM’s  “Magic  Boy,”  which  also  was  re- 
commended for  small  children. 

The  adult  ratings  went  to  MGM’s  “Ada,” 
20th  Century-Fox’s  “Wild  in  the  Country” 
and  United  Artists’  “By  Love  Possessed” 
and  “Goodbye  Again.” 

In  the  adult-mature  young  people  slot 
were  United  Artists’  “Fate  of  a Man”  and 
"The  Minotour,”  MGM’s  “Morgan  the 
Pirate,”  20th  Century-Fox’s  “Twenty  Thou- 
sand Eyes,”  Columbia’s  “Two  Rode  To- 
gether,” Warner  Bros.’  “Fanny”  and  Uni- 
versal’s “Come  September.” 

The  single  adult-mature  young  people- 
young  people  rating  went  to  United  Artists’ 
“The  Naked  Edge.” 


Variety  Clubs  Inti  Helps 
Save  a Man's  Life 

MIAMI — The  helpfulness  of  Variety 
Clubs  International  once  again  has 
been  demonstrated.  Roberto  Cer- 
vantes, past  chief  barker  of  the  Mexico 
City  Tent  No.  29,  in  need  of  fast  de- 
pendable help,  contacted  George  Hoo- 
ver, executive  director  of  VCI.  The 
son  of  Dr.  Fernando  Gutierrez  Vas- 
quez  in  Mexico  City  was  to  undergo 
major  surgery  for  the  fourth  time, 
and  the  “Smith  Tube”  was  needed  in 
the  effort  of  saving  this  man’s  life. 
This  surgical  aid  had  been  shown  at  a 
doctor’s  convention  in  Mexico,  but  the 
local  doctors  had  no  access  to  one. 

Dr.  William  Adams  of  Miami’s 
Variety  Children’s  Hospital,  who  was 
called,  gave  the  name  of  the  manufac- 
turer, Oliver  Moe,  but  the  latter  could 
not  make  delivery  for  60  days.  A call 
to  Dr.  Milton  Gordon  of  Redwood 
City,  Calif.,  placed  the  “Smith  Tube” 
immediately  at  their  disposal.  Robert 
Vogel  of  MGM  in  Los  Angeles  was  the 
man  responsible  for  actually  getting 
the  tube  on  the  plane  and  rushed. 
Within  24  hours  of  the  first  call  to 
Hoover,  the  tube  was  delivered  to 
Cervantes. 


Barr  to  Be  Coordinator 
For  TOA  Convention 

NEW  YORK — Maurice  F.  Barr  will  serve 
as  coordinator  for  the  14th  annual  conven- 
tion of  Theatre  Owners  of  America  to  be 
held  in  New  Orleans  October  8-12  in  the 
Roosevelt  Hotel. 

Barr,  who  is  with  Paramount  Gulf  The- 
atres, will  serve  as  liaison  between  the 
TOA  New  York  staff  and  the  southern  TOA 
units  in  Louisiana,  Mississippi  and  Ala- 
bama, the  hosts  for  the  meetings.  He  was 
made  available  by  Kermit  Karr,  president 
of  Paramount  Gulf. 

Producer  Ross  Hunter  will  be  a principal 
speaker  at  the  convention.  Hunter  was  a 
key  man  in  the  liaison  established  between 
the  Screen  Producers  Guild  and  TOA. 

Another  speaker  at  the  convention  will 
be  Laurence  A.  Tisch,  chairman  of  the 
board  of  Loew’s  Theatres. 


StereoVision  3-D  Process 
For  Cliff  Mantle  Films 

NEW  CASTLE,  IND.— LaFayette  E. 
Thomas,  owner  of  the  StereoVision  natural 
3-D  process,  which  he  says  does  not  re- 
quire glasses  or  special  projection  equip- 
ment, has  closed  a deal  for  use  of  the 
process  by  Cliff  Mantle  & Associates  of 
St.  Louis.  Thomas  will  participate  in  the 
production  venture  with  the  Mantle  com- 
pany. All  of  these  films,  the  plans  of 
which  will  be  announced  in  the  near 
future,  are  to  be  made  in  color. 


NEW  YORK — The  Arkansas  Public 
Service  Commission’s  decision  to  permit 
Telemeter  to  use  the  telephone  lines  in 
Little  Rock  for  the  operation  of  the  pay 
TV  system  will  be  appealed  to  the  Arkansas 
Appellate  Court  and  the  major  portion  of 
the  costs  will  be  underwritten  by  Theatre 
Owners  of  America. 

Philip  F.  Harling,  chairman  of  TOA’s 
anti-pay  TV  committee,  said  that  Howard 
Cockrill,  attorney  for  the  Independent 
Theatre  Owners  of  Arkansas,  a TOA  unit, 
United  Theatres  and  Rowley  United  Thea- 
tres, had  been  instructed  by  the  three 
organizations  to  file  notice  of  appeal  to 
court  before  August  26,  the  deadline  for 
such  filing. 

Harling  said  that  Albert  M.  Pickus,  TOA 
president,  had  advised  him  that  TOA’s 
finance  committee  had  approved  the  ad- 
vancing of  the  necessary  funds  for  the 
appeal,  with  Arkansas  exhibitors  supply- 
ing the  balance  of  the  required  money.  The 
Arkansas  PSC  on  July  28  ruled  that  the 
local  telephone  company  should  provide 
service  and  rate  schedules  to  enable  Mid- 
west Video  Corp.,  a Telemeter  franchise 
holder,  to  undertake  pay  TV  operations. 
Exhibitors  had  opposed  the  grant  in  hear- 
ings before  the  PSC. 

Harling  said  that  Telemeter  was  trying 
to  create  the  impression  that  the  barriers 
to  pay  TV  had  been  lifted  by  the  PSC 
decision,  whereas  the  real  issues  were 
whether  pay  TV  was  in  the  public  interest, 
whether  it  could  co-exist  with  free  tele- 
vision and  whether  pay  TV  was  in  inter- 
state commerce.  He  said  that  TOA’s  fi- 
nancial help  had  overcome  the  obstacle 
which  might  have  prevented  an  appeal  to 
be  made  quickly  in  order  to  meet  the  30- 
day  appeal  deadline. 

'Bonus  Tickets'  Offered 
On  TOA's  'Companions' 

NEW  YORK — Pathe-America  is  offering 
a “bonus  plan”  for  exhibitors  playing  “The 
Deadly  Companions,”  the  first  film  spon- 
sored by  Theatre  Owners  of  America.  The 
company  said  the  plan  had  earned  extra 
admissions. 

Any  theatre  which  has  booked  “The 
Deadly  Companions”  may  get  “bonus 
tickets”  without  charge  for  distribution 
prior  to  the  opening  of  the  picture.  On 
the  back  of  the  tickets,  Pathe  will  print 
the  name  of  the  exhibitor’s  theatre  and 
playdates,  each  ticket  giving  the  patron 
these  options: 

A loge  seat  for  the  price  of  a general 
admission  or  a free  box  of  popcorn  or  any 
ten-cent  item  at  the  confectionary  counter 
or  any  other  bonus  the  theatre  wants  to 
offer. 

The  Starlite  Drive-in  in  Fresno,  Calif., 
reported  it  distributed  the  tickets  through 
local  markets  and  in  limited  amounts  to 
patrons  as  they  left  the  theatre  during  the 
preceding  week.  Ed  Stokes,  manager,  said 
he  received  500  discount  tickets  which,  he 
stated,  was  a “wonderful  response.”  He 
said  the  extra  revenue  at  90  cents  a ticket 
“meant  plenty.” 


BOXOFFICE  ::  August  21,  1961 


5 


business! 


jBfey 2m-j 


ROCK  HUDSOA 
GINA  LOLLOBRIGII 
"COME  5EPTEMBF 


brigida 

arin 


Sandra 


alter  Slezak 


BY  PANWISIOH® 


mu  MAURICE  RICHUN 

HENRY  WILLSON 


Witte#  to  ST  A 

Piecled  br  RO 


—RAOUL  WALSH  ENTER 


A 7 PICTURES  CO 
A UNIVERSAL-INT 


Bigger  than  Operation  Petticoat 
and  Pillow  Talk— Paramount  - 
Denver. . . New  house  record  for 
non  holiday  period-Roxy- 
Kansas  City. . . As  big  as  Pillow 
Talk  and  Operation  Petticoat— 
RKO  Orpheum  - Minneapolis . . . 
Record  breaking  business  for 
multiple  run  engagement— 
Detroit. . .U-I  record  for  non 
holiday  period— Florida - 
Hollywood . . .Top1  business— 
Keith’s -Indianapolis.  All  time 
U-I  record— Rivoli- Myrtle 
Beach . . .U-I  record  in  this 
theatre  combination— Beach, 
Gables,  Shore  and  Olympia - 
Miami . . . Bigger  than  Petticoat 
and  Pillow  Talk— Florida -West 
Palm  Beach . . . New  U-I  record- 
Florida  - Jacksonville . . . Bigger 
than  Pillow  Talk— Grand - 
Evansville . . . Bigger  than 
Pillow  Talk— Colony - 
Wilmington,  N.C. . . .All  time  U-I 
record-Tennessee  - Nashville . . . 


Soon  to  open 
in  New  York 
at  Radio  City 
Music  Hall ! 


Seven  Months  Production 

Is  25  Over  1960  Period 


NEW  YORK  — In  the  seven  months 
ended  July  28  of  this  year,  American  film 
companies  placed  25  more  pictures  into 
production  than  they  did  in  the  corres- 
ponding period  of  1960,  and  if  the  pace 
keeps  up,  the  total  conceivably  could  hit 
the  200  mark. 

As  of  July  28  this  year,  U.S.  companies 
started  112  pictures  against  87  in  the  first 
seven  months  of  last  year.  Of  the  112  pro- 
ductions, 64  were  in  black  and  white  and  48 
in  color.  Last  year,  of  the  87  films,  47 
were  in  black  and  white  and  40  were  in 
color.  A total  of  154  pictures  was  placed 
before  the  cameras  in  1960. 

So  far  this  year,  Allied  Artists  has 
started  four  pictures,  compared  to  three  in 
the  same  period  last  year;  Columbia,  ten 
this  year  and  six  last;  MGM,  seven  this 
year  and  three  last;  Paramount,  seven 
this  year  and  six  last;  20th  Century-Fox, 
seven  this  year  and  nine  last;  Universal, 
seven  this  year  and  five  last;  Warner  Bros., 
six  in  each  period;  Hollywood  independents, 
57  this  year  and  38  last,  and  New  York  in- 
dependents, seven  this  year  and  11  last. 

While  88  more  pictures  going  into  work 
during  the  balance  of  the  year  would  bring 
the  total  to  200,  the  possibilities  are  that  a 
larger  number  will  be  started.  The  opinion 
has  been  expressed  by  industry  optimists, 
although  there  are  others  who  believe  that 
this  figure  will  come  well  under  200  by  the 
end  of  the  year.  A picture  committed  to 
start  on  a certain  date  often  is  delayed  for 
one  reason  or  another  and  sometimes  is 
shelved  completely.  For  that  reason  an  ac- 
curate forecast  is  not  always  possible.  In 
any  event,  it  appears  certain  that  this 
year’s  output  will  exceed  that  of  1960. 


Russian  Films  Added 
To  Stratford  Fete 

STRATFORD,  ONT. — Three  Russian- 
made  pictures,  “The  Song  of  the  Woods,” 
“Dimitri  Gorin’s  Career”  and  a color  short, 
“Seasons  of  the  Year,”  were  added  to  the 
program  of  the  Stratford  International 
Film  Festival,  which  started  a two-week 
competition  Monday  (21). 

Among  the  20  features  to  be  shown  are 
“A  Matter  of  Dignity,”  from  Greece;  “The 
Human  Condition,”  from  Japan;  “A  Man 
Goes  Through  the  Wall,”  from  Germany 
and  two  from  the  U.S.,  “The  Sand  Castle,” 
which  is  being  distributed  by  Louis  de 
Rochemont,  and  “The  Golden  Years,”  a 
compilation  of  silent  Hollywood  films. 

Among  the  short  subjects  and  documen- 
taries are  “Circle  of  the  Sun,”  distributed 
by  the  National  Film  Board  of  Canada, 
and  “Pow  Wow,”  a documentary  filmed  by 
the  University  of  Minnesota. 


Two  Medallion  Releases 

NEW  YORK — Medallion  Pictures  will 
have  two  foreign-made  pictures  ready  for 
October  release,  according  to  Murray  M. 
Kaplan,  sales  manager.  They  are  “Desert 
Warrior,”  starring  Ricardo  Montalban  and 
Anna  Maria  Ferrero,  and  “The  Devil  Made 
a Woman,”  starring  Sarita  Montiel  and 
Maurice  Ronet. 


RKO  Will  Operate  New 
Development  Theatre 

NEW  YORK — The  first  new  theatre  to 
be  operated  by  the  RKO  circuit  in  30  years 
will  rise  on  23rd  St.,  near  Eighth  Ave., 
here.  Construction  will  start  in  September. 
An  Easter  opening  is  planned. 

Harry  Mandel,  RKO  president,  an- 
nounced last  week  that  a long  term  lease 
had  been  signed  with  Abraham  E.  Kazan, 
president  of  the  Mutual  Redevelopment 
Houses,  Inc.,  for  the  theatre  which  will 
be  built  as  a part  of  the  Penn  Station 
South  Project. 

The  new  RKO  house,  in  addition  to 
serving  the  2,820  families  in  the  project 
itself,  is  expected  to  draw  patronage  from 
Greenwich  Village  and  all  sections  of  the 
area.  The  name  of  the  theatre  will  be  the 
23rd  Street,  a name  traditional  in  the  cir- 
cuit’s history.  RKO  for  many  years  has 
had  a theatre  on  West  23rd,  until  the  last 
one  was  razed. 

John  J.  McNamara,  architect  for  RKO 
Theatres,  and  Herman  J.  Jessor,  architect 
for  the  development,  are  completing  plans 
for  the  900-seat  theatre  which  will  ac- 
commodate all  projection  media.  It  is 
planned  as  a first  run  house. 

Many  novel  departures  from  conven- 
tional theatres  are  contemplated,  such  as 
a waterfall  curtain  on  glass  to  separate  the 
main  foyer  from  the  auditorium,  a coffee 
room,  lounge,  air  foam  seats,  latest  tem- 
perature control  and  refreshment  bar. 


Admission  Price  Index 
Drops  for  2nd  Quarter 

WASHINGTON— The  second  quarter  of 
1961  price  index  for  motion  picture  ad- 
missions dropped  1.5  point,  according  to 
Labor  Department  statistics.  During  the 
second  quarter  of  this  year,  it  stood  at 
154.6  per  cent  of  the  1947-59  average;  in 
the  preceding  period,  it  was  156.1  per  cent. 
A decrease  in  “roadshow  pictures  playing 
at  advanced  prices  was  given  as  a basis 
for  the  decline.  The  annual  average  for 
admission  prices  for  all  of  last  year  was 
148.9  per  cent  of  the  base  period. 

Adult  admissions  during  the  second  quar- 
ter price  index  hit  152.3,  four-tenths  of  a 
point  below  the  first  quarter  figure  but 
4.1  points  higher  than  the  1960  annual 
average.  Children’s  admissions  during  the 
quarter  ended  last  June  averaged  156.2 
per  cent  of  the  base  period,  down  1.3 
points  from  the  preceding  quarter,  but 
10.8  above  the  1960  annual  average  of 
148.2  per  cent  of  the  1947-49  average. 


French  Entry  at  Venice 

NEW  YORK— “The  Girl  With  the 
Golden  Eyes”  <La  Fille  Aux  Yeux  D’Or) 
produced  by  Gilbert  de  Goldschmidt  with 
Marie  Laforet  starred,  has  been  desig- 
nated as  France’s  official  entry  at  the 
Venice  Film  Festival,  starting  August  20. 
Kingsley  International  will  distribute  the 
picture  in  the  U.  S.  late  in  1961. 


3 Before  AA  Cameras; 
Preparing  5 Others 

HOLLYWOOD  — Allied  Artists  has 
reached  its  highest  production  activity  of 
the  past  18  months  with  three  pictures 
filming  and  five  others  preparing  for  early 
production,  according  to  Steve  Broidy, 
president. 

Currently  before  the  cameras  in  London 
is  "Billy  Budd,”  which  Peter  Ustinov  is 
producing  and  directing  with  himself  in 
a starring  role.  The  film,  based  on  Herman 
Melville’s  sea  classic,  also  stars  Robert 
Ryan,  Melvyn  Douglas  and  Terence  Stamp 
in  the  title  role.  Exteriors  were  made  in 
the  Mediterranean  and  in  Spain. 

In  Hollywood,  two  films  before  the 
cameras  are  “The  George  Raft  Story,” 
produced  by  Ben  Schwalb  with  Ray  Dan- 
ton  in  the  title  role  and  Jayne  Mansfield, 
Julie  London,  Barrie  Chase,  Barbara 
Nichols,  Robert  Strauss  and  Neville  Brand 
starred,  and  “Hitler,”  produced  by  E. 
Charles  Straus  with  Stuart  Heisler  direct- 
ing and  Richard  Basehart  in  the  title  role 
and  two  German  actresses,  Maria  Emo  as 
Eva  Braun  and  Cordula  Trantow. 

Preparing  are  “Turn  in  the  Road,”  to 
be  produced  and  directed  by  King  Vidor; 
“The  Confessions  of  an  Opium  Eater,”  to 
be  produced  by  Albert  Zugsmith  with  Vin- 
cent Price  starred,  starting  October  2; 
“The  Carnival  Kid,”  also  to  be  produced 
by  Zugsmith  with  David  “Dondi”  Kory 
starred;  “Reprieve,”  a Kaufman-Lubin 
production  to  star  Ben  Gazzara,  and  “The 
Captain  Must  Die,”  to  be  filmed  in  New 
York  by  Monroe  Sachson  with  Allen  Reis- 
ner  directing,  starting  October  1. 


U-I  to  Deliver  One  Top 
Film  Monthly  in  Europe 

PARIS  — Universal-International  will 
deliver  at  least  one  top  production  a 
month  to  its  overseas  exhibitors  for  the 
entire  forthcoming  year,  Americo  Aboaf, 
U-I  vice-president  and  foreign  head,  told 
delegates  to  the  company’s  European  pub- 
licity conference  at  the  closing  session 
August  11. 

The  conference,  which  started  August 
8,  was  attended  by  U-I  publicity  represen- 
tatives throughout  Europe  and  presided 
over  by  John  Nelson-Sullivan,  publicity 
coordinator  for  the  area.  The  delegates 
attended  screenings  of  “Come  September,” 
"Back  Street”  and  “Tammy  TeJ  Me  True” 
and  planned  for  the  release  of  “Flower 
Drum  Song,”  “Lover,  Come  Back”  and 
“The  Spiral  Road,”  among  others. 

Aboaf  also  reviewed  the  progress  of 
“Spartacus”  in  its  many  roadshow  releases 
in  Europe  to  date  and  the  plans  for  the 
French  opening  at  the  4,000-seat  Gau- 
mont  Theatre,  Paris,  in  September.  He 
said  that  the  European  and  worldwide 
potential  of  the  picture  is  “just  being 
tapped.” 


WB  September  Release 

NEW  YORK— “Claudelle  Inglish,”  writ- 
ten and  produced  by  Leonard  Freeman 
based  on  the  Erskine  Caldwell  best-seller 
will  be  Warner  Bros.’  national  release  foi 
September.  Diane  McBain  has  the  title  role 
and  Arthur  Kennedy  and  Will  Hutchins 
play  the  other  leading  roles. 


8 


BOXOFFICE  ::  August  21,  1961 


Opinions  on  City  Censorship  of  Films 
Vary  in  Letters  to  Columbus  Papers 


Pennsylvania  lo  Add 
Curbs  on  Obscenity 

HARRISBURG — A package  of  four  new 
senate  bills  defining  the  word  obscene  in 
several  sections  of  the  penal  code  pertain- 
ing to  entertainment  and  literature,  and 
backed  by  the  Dave  Lawrence  administra- 
tion, has  been  introduced  into  the  general 
assembly.  The  measures  are  designed  to 
take  up  some  of  the  slack  left  by  upsetting 
the  motion  picture  censor  board.  Roy 
Schafer,  legislative  secretary  to  the  gover- 
nor, declared  the  bills  were  not  designed 
to  replace  movie  censorship  which  was  de- 
clared unconstitutional  by  the  state 
supreme  court,  but  he  said,  the  amend- 
ments would  militate  against  obscenity  in 
movies  as  well  as  other  entertainment 
forms. 

The  U.  S.  Supreme  Court  definition  of 
the  word  obscene  would  be  inserted  into 
state  laws  governing  art,  literature  and 
exhibitions  in  the  package  of  four  bills 
which  has  bipartisan  sponsorship.  Obscene, 
thereby  is  “that  which,  to  the  average  per- 
son applying  contemporary  community 
standards,  has  as  its  dominant  theme, 
taken  as  a whole,  an  appeal  to  prurient 
interest.” 

The  bills  apply  the  definition  to  sales 
of  comic  books,  magazines,  books,  pictures, 
theatrical  presentations,  movies,  photo- 
graphs, paintings  and  statues  among 
others.  The  measures  make  no  move  to 
set  up  any  kind  of  state  machinery,  leav- 
ing the  enforcement  to  local  hands.  Sen. 
Charles  R.  Weiner  (Dem.),  Philadelphia, 
and  Roy  Schafer  say  the  bills  do  not 
represent  temporary  moves  to  replace  the 
recently  knocked-out  movie  censor  or  con- 
trol law.  The  sponsors  include  Democrats 
Joseph  D.  Ripp,  Allegheny;  William  J. 
Lane,  Washington,  and  Thomas  P.  Mc- 
Creesh,  Philadelphia,  and  Republicans 
George  B.  Stevenson,  Clinton,  and  William 
Z.  Scott,  Carbon. 


Podhorzer  From  Europe 
With  33  German  Films 

NEW  YORK — Munio  Podhorzer,  presi- 
dent of  United  Film  Enterprises  and 
Casino  Films  and  the  U.S.  representative 
of  Franco  London  Film,  S.A.,  has  returned 
from  a two-month  trip  to  Europe  and 
Israel,  during  which  time  he  attended  the 
11th  Berlin  International  Film  Festival,  as 
official  representative  of  IFIDA. 

Podhorzer  purchased  the  U.S.  distribu- 
tion rights  to  33  German  features,  which 
Casino  Films  will  release  in  1962,  and 
several  French  and  Italian  pictures  which 
will  be  offered  to  local  distributors. 

'Grimm'  Crew  to  Germany 
For  Location  Lensing 

HOLLYWOOD— “The  Wonderful  World 
of  the  Brothers  Grimm,”  MGM-Cinerama 
presentation  of  a George  Pal  production, 
leaves  for  location  in  Germany  next  week. 
The  film,  now  shooting  at  the  studio,  will 
return  to  resume  lensing  here  October  21. 

Montrose,  Colo,  has  been  selected  for 
the  locale  of  the  second  episode  of  MGM- 
Cinerama’s  “How  the  West  Was  Won.” 
Henry  Hathaway  will  direct  this  episode 
which  stars  Gregory  Peck  and  Debbie  Rey- 
nolds and  is  slated  to  start  in  late  Sep- 
tember. 


COLUMBUS,  OHIO  — Pro  and  con 
opinions  on  city  movie  censorship  are  be- 
ing expressed  in  letters  to  local  newspapers, 
coming  after  the  announcement  by  Coun- 
cilwoman  Golda  May  Edmonston  that  she 
plans  to  introduce  a city  censorship  ordi- 
nance in  September. 

Mrs.  Walter  Harris  of  the  Interfaith 
Committee  for  Better  Entertainment  in 
Columbus,  endorsed  the  Columbus  Dis- 
patch editorial  on  “questionable”  movies 
but  said  that  “as  a group  we  take  no  stand 
pro  or  con  regarding  censorship.” 

The  Interfaith  Committee  publishes 
ratings  of  current  films  as  to  suitability  for 
showing  to  children.  “There  are  many  fine 
movies  and  we  feel  sure  our  ratings  will 
help  make  decisions  for  parents,”  said 
Mrs.  Harris. 

“Before  movie  censorship  was  abolished 
in  Ohio  we  did  not  have  such  a plethora  of 
sex  and  filth,”  said  Robert  C.  Burrows, 
Worthington.  “We  used  to  enjoy  going  to 
the  movies  two  or  three  times  a month,  but 
it  has  been  increasingly  hard  to  find  a 
program  fit  for  family  consumption.  So 
we  just  don’t  go  anymore.  Good  movies 
would  be  a boon  to  mankind,  and  I believe 
more  of  them  would  bring  more  dollars 
back  to  the  boxoffice.” 

“We  should  not  have  a group  of  people 
pronouncing  judgment  upon  what  we  see,” 
said  Bruce  Gilbert,  Bexley,  in  a letter  op- 
posing censorship.  “In  the  appointment  of 
a censorship  board,  persons  supposedly  of 
righteous  morals  and  actions  are  given  the 
tremendous  privilege  of  judging  what  is 
good  and  what  is  bad  for  thousands  of 
people  with  equal  or  superior  reasoning 
ability  and  taste.  The  First  Amendment 
to  the  Constitution  guarantees  freedom  of 


Inflight  Negotiates  Deal 
For  Two  MGM  Pictures 

NEW  YORK — Inflight  Motion  Pictures 
has  closed  a deal  with  MGM  to  present 
two  of  the  company’s  summer  releases, 
“Ada”  and  “The  Honeymoon  Machine,” 
aboard  overseas  jet  flights,  according  to 
David  Flexer,  Inflight  president.  The  pic- 
tures will  be  featured  on  the  U.  S.  and 
on  the  overseas  routes  of  Trans-World 
Airlines,  which  started  August  16. 

“The  Honeymoon  Machine,”  which  will 
open  at  Loew’s  State  Theatre,  New  York, 
August  23,  will  debut  on  the  TWA  inter- 
continental flights  September  26  while 
“Ada,”  which  will  open  at  the  Capitol 
Theatre,  New  York,  August  25,  will  play 
on  the  TWA  flights  September  27. 


Writer  to  Tour  for  'King' 

HOLLYWOOD  — In  connection  with 
forthcoming  premiere  engagements  of 
“King  of  Kings,”  noted  writer  Adela 
Rogers  St.  Johns,  whose  “Affirmative 
Prayer  in  Action”  is  a best-seller  among 
religious  works,  will  make  a lecture  tour 
in  key  cities  where  the  MGM  film  will 
open  during  October  and  November.  Miss 
St.  John  penned  the  “King  of  Kings” 
serialization  to  be  syndicated  by  King 
Features. 


thought  and  expression.” 

Geraldine  F.  Enkel  of  Columbus  noted  an 
“improvement”  in  the  advertising  of  films 
on  the  movie  page  after  the  Dispatch 
editorial.  “Will  we  go  right  back  to  being 
subjected  to  having  this  filth  come  into 
our  homes  each  day?”  she  asked.  “Or  have 
you  decided  to  do  your  part  in  helping  to 
improve  the  low  moral  standards  which 
prevail  in  our  city?” 

“Parents  can  keep  their  children  away 
from  these  movies  but  must  they  dissect 
the  paper  before  allowing  them  to  read  it?” 
she  asked.  “Two  thoughts  stand  out  in  my 
mind  concerning  these  movies  and  the  ads. 
One  is  that  demoralization  of  America  is 
the  main  aim  of  the  Communists.  The 
other  is  that  Rome,  at  one  time  the  great- 
est power  in  the  civilized  world,  fell 
through  immorality  and  history  repeats.” 

“I  would  like  to  point  out  what  I be- 
lieve are  dangers  hidden  behind  the  glossy 
cause  of  protection  or  morality  via  cen- 
sorship,” said  Stephen  Gussler  of  Colum- 
bus. “There  is  danger  when  any  man  or 
group  of  men  is  given  the  power  to  alter 
or  restrict  any  legitimate  source  of  mass 
communication.  As  is  the  case  with  all 
rights  and  freedoms,  it  is  often  abused  in  a 
way  which  sickens  solid  citizens.  Atrocities 
committed  in  the  name  of  freedom  should 
be  fought  on  a moral  rather  than  a legal 
level.  Censorship,  no  matter  how  well- 
intended,  is  a step  away  from  democracy. 
The  next  logical  step  would  be  extension  of 
censorship  to  books,  radio,  television  and 
newspapers.  The  basic  idea  of  censorship 
is  workable  in  theory  only.  There  are  no 
perfect  men  and  it  would  take  a perfect 
man  to  administer  censorship  truly  in  the 
public  interest.” 


Arwin  to  Rerelease  Three 
Doris  Day  Former  Hits 

LOS  ANGELES — Arwin  Productions  will 
have  three  of  Doris  Day’s  former  film  hits 
in  rerelease  by  the  end  of  the  year,  accord- 
ing to  Martin  Melcher,  who  declared  that 
the  program  will  meet  demands  of  U.S.  ex- 
hibitors for  additional  Day  product. 

First  on  the  agenda  will  be  “Julie,”  co- 
produced by  MGM  and  Arwin.  It  will  be 
retitled  “Sky  Pirate,”  inasmuch  as  the 
yarn  deals  with  the  spot  news  angle  of  hi- 
jacking a commercial  airliner  in  flight. 

Also  rereleased  will  be  “Young  in  Heart,” 
the  Doris  Day-Frank  Sinatra  topliner,  fol- 
lowed by  a national  saturation  U.S.  art 
house  booking  of  the  German -language 
dubbed  version  of  “Pillow  Talk.” 

Melcher  disclosed  that  “Twinkle  and 
Shine,”  rerelease  title  of  “It  Happened  to 
Jane,”  has  grossed  $500,000  since  its  reissue 
a few  months  ago. 


AB-PT  Dividends 

NEW  YORK — A quarterly  dividend  of 
25  cents  per  share  on  the  common  stock 
and  25  cents  per  share  on  the  preferred 
of  American  Broadcasting-Paramount 
Theatres  has  been  declared  by  the  board 
of  directors.  The  dividends  are  payable 
September  15  to  stockholders  of  record  on 
August  25. 


BOXOFFICE  ::  August  21,  1961 


9 


Chicago  Drive-In  Assn  in  Protest 
Against  Double-Bill  Advertising 


CHICAGO  — The  Greater  Chicagoland 
Drive-In  Ass'n  this  week  threatened  legal 
action  against  distributors,  the  Balaban 
& Katz  Circuit  and  17  area  newspapers 
and  radio-TV  stations  against  the  use  of 
what  it  termed  “exaggerated  and  untrue 
advertising"  in  promoting  double-feature 
programs  at  some  area  theatres. 

What  the  association — representing  13 
drive-in  theatres — objects  to  is  the  practice 
of  calling  attention  to  the  public  that  two 
specific  motion  picture  features  have  been 
paired  together  at  “most  neighborhood, 
suburban  and  drive-in  theatres  near  your 
home.” 

Oscar  A.  Brotman,  an  attorney  and  ex- 
hibitor who  heads  the  association,  said 
the  drive-ins  had  no  objection  to  adver- 
tising features  individually  and  adding  a 
postscript  such  as  “See  individual  ad  list- 
ing for  cofeature.” 

However,  he  declared,  “the  insidious 
practice  of  permitting  one  exhibition 
chain  cooperating  directly  or  indirectly 
with  one  or  more  motion  picture  distribu- 
tors in  setting  up  a combination  of  two 
features  on  one  program  “for  the  purpose 
of  creating  the  impression  to  the  Chicago- 
land theatre-going  public  that  the  com- 
bined two  features  “are  paired  at  most 
neighborhood  and  suburban  and  drive-in 
theatres  near  your  home  is  clearly  illegal 
and  must  cease.” 

On  August  11,  Brotman  said,  Chicago 
newspapers  carried  a large  display  ad  com- 
bining Paramount’s  “The  Pleasure  of  Your 
Company”  and  Universal’s  “Tammy  Tell 
Me  True”  and  implying  that  the  program 
could  be  seen  at  most  drive-in  theatres. 
Not  one  of  the  13  outdoor  theatres  in  the 
association  played  the  double  bill,  he  said, 
and  of  the  18  drive-ins  advertising  in 
Chicago  papers  only  two  offered  the  com- 
bination. 

This  type  of  advertising,  he  declared, 
is  “causing  embarrassment  and  irreparable 
financial  loss”  to  the  drive-ins  he  repre- 
sents. Unless  the  practice  is  halted,  he 
warned  in  a letter  sent  to  the  distributors, 
Balaban  & Katz  and  advertising  media, 
the  association  “intends  to  institute  legal 
proceedings  in  the  federal  courts  for  in- 
junctive relief  and  seek  appropriate  re- 
munerations for  our  damages.” 


Shari  Lewis  Stars  in  NSS 
Holiday  Greeting  Trailer 

NEW  YORK — National  Screen  Service’s 
annual  holiday  greeting  trailer  this  year 
will  star  Shari  Lewis  whose  NBC  TV  show, 
“The  Shari  Lewis  Show,”  won  the  1960 
Peabody  Award  for  the  “outstanding  TV 
program  for  children.”  Miss  Lewis  is  re- 
garded as  one  of  television’s  most  ac- 
complished ventriloquists,  puppeteers  and 
magicians  and  is  seen  over  the  NBC  net- 
work every  Saturday  morning. 

Prints  will  be  available  in  both  black 
and  white  and  in  color.  Joseph  Bellfort, 
NSS  general  sales  manager,  said  he  be- 
lieved exhibitors  would  benefit  from  both 
the  entertainment  qualities  of  the  greet- 
ings trailer  and  the  celebrity  value  of  the 
star. 


MGM  Holds  First  of  Five 
'Kings'  Meets  in  Chicago 

CHICAGO — The  first  of  five  regional 
sales  and  promotion  meetings  on  MGM’s 
“King  of  Kings”  was  held  at  the  Blac’k- 
stone  Hotel  Tuesday  (15),  prior  to  the 
launching  of  26  roadshow  engagements  of 
the  Samuel  Bronston  production,  starting 
in  New  York  and  Los  Angeles  October 
11  and  12. 

Morris  Lefko,  in  charge  of  “King  of 
Kings”  sales,  outlined  the  sales  policy  that 
will  prevail  for  the  picture  while  Ralph 
Wheelwright,  coordinator,  and  Emery 
Austin,  exploitation  head,  detailed  the  pro- 
motion campaign  being  hammered  out  for 
the  picture. 

A second  meeting  was  held  in  Dallas 
Thursday  (17)  and  the  others  are  sched- 
uled for  Washington,  August  22;  Boston, 
August  24,  and  Detroit,  August  29. 

Response  by  exhibitors  to  the  first  of  the 
“Kings”  regional  sales  meetings  in  Chicago 
was  so  enthusiastic  that  Lefko  decided  to 
schedule  two  additional  meetings  in  New 
York  and  Los  Angeles,  following  the  Detroit 
meeting  August  29. 

Typical  of  the  enthusiasm  generated  by 
the  meeting  was  the  comment  by  Ted 
Mann,  president  of  Mann  Theatres,  Min- 
neapolis, who  said:  “This  is  the  finest 
presentation  of  a motion  picture  promotion 
I have  ever  seen  in  my  experience.”  George 
Gaughan  of  the  Cooper  Foundation  The- 
atres in  Lincoln,  said:  “MGM  is  to  be  proud 
of  this  meeting.  It  is  a skillful  blending  of 
showmanship  and  dignity.” 

Leo  Jaffe  Back  in  N.Y. 

After  European  Visit 

NEW  YORK — Leo  Jaffe,  Columbia  first 
vice-president  and  treasurer,  is  back  at  the 
home  office  following  a two-week  Euro- 
pean visit  to  meet  with  M.  J.  Frankovich, 
vice-president  in  charge  of  Columbia’s 
British  and  Continental  production  activi- 
ties. 

While  abroad,  Jaffe  saw  a rough-cut 
screening  of  the  currently-filming  “Ba- 
rabbas”  which  he  reported  “will  be  a mighty 
successor  to  ‘Bridge  on  the  River  Kwai’ 
and  ‘The  Guns  of  Navarone’.”  Dino  De 
Laurentiis  is  producing  the  picture  with 
Anthony  Quinn,  Jack  Palance  and  Silvana 
Mangano  starred. 

Leo  A.  Handel  to  Europe 
For  Coproduction  Deals 

HOLLYWOOD— Handel  Corp.  head  Leo 
A.  Handel  has  departed  for  Europe  to  pre- 
pare coproduction  projects  scheduled  for 
1962.  He  will  produce  the  ski-action  film 
“The  Cross  in  White”  in  the  Bavarian 
Alps  next  March,  and  “The  Wedge,”  based 
on  lb  Melchior’s  magazine  article  in  Life 
magazine,  next  summer  in  Stockholm. 

Handel  recently  completed  producer- 
director  chores  on  Impact  Films’  “The 
Case  of  Patty  Smith,”  at  Republic  Studios, 
and  will  lens  “Fire  for  Effect,”  a World 
War  II  yarn,  on  the  same  lot  upon  his 
return  from  Europe. 


CALEND ARsEVENTS 


SEPTEMBER 

OCTOBER 

s 

M 

T 

W 

T 

F 

S 

S 

M 

T 

W 

T 

F 

S 

1 

2 

1 

2 

3 

4 

5 

6 

7 

3 

4 

5 

6 

7 

8 

9 

8 

9 

10 

1 1 

12 

13 

1 4 

10 

1 1 

12 

13 

14 

15 

16 

15 

16 

17 

18 

19 

20 

21 

17 

18 

19 

20 

21 

22 

23 

22 

23 

24 

25 

26 

27 

28 

24 

25 

26 

27 

28 

29 

30 

29 

30 

31 

SEPTEMBER 

5-7,  Independent  Exhibitors,  Inc.  and  Drive-In  The- 
atres Ass'n  of  New  England  30th  anniversary  re- 
gional convention,  Chatham  Bars  Inn,  Chatham, 
Cape  Cod,  Mass. 

18,  Missouri-lllinois  Theatre  Owners  annual  conven- 
tion, Chase  Hotel,  St.  Louis. 

22-24,  Women  of  the  Motion  Picture  Industry 
(WOMPI)  8th  international  annual  convention, 
Charlotte  Hotel,  Charlotte. 

25,  26,  Allied  Theatres  of  Michigan,  42nd  annual 
convention,  Sheraton-Cadillac  Hotel,  Detroit. 

27,  28,  Allied  Theatre  Owners  of  Wisconsin  annual 
convention,  Oakton  Resort  Hotel,  Pewaukee,  Wise. 


OCTOBER 

8-13,  Theatre  Owners  of  America  14th  annual  con- 
vention and  Motion  Picture  and  Concessions  In- 
dustry Tradeshow,  Roosevelt  Hotel,  New  Orleans. 

24-25,  Motion  Picture  Theatre  Owners  of  Arkansas, 
Mississippi  and  Tennessee  annual  convention,  Hotel 
Chisca,  Memphis. 

25,  26,  Independent  Theatre  Owners  of  Ohio  an- 
nual convention,  Deshler-Hilton  Hotel,  Columbus, 
Ohio. 

NOVEMBER 

1-14,  Fifth  annual  San  Francisco  International  Film 
Festival,  San  Francisco. 


DECEMBER 

4-7,  Allied  States  Ass'n  annual  convention,  Eden 
Roc  Hotel,  Miami  Beach. 


'Devil  at  4 O'Clock'  Seen 
As  One  of  Col.'s  Biggest 

NEW  YORK— “The  Devil  at  4 O’Clock” 
is  regarded  by  Columbia  Pictures  as  one  of 
its  biggest  pictures  of  all  times  and  one  of 
the  largest  advertising  budgets  has  been  set 
to  promote  it.  This  was  brought  out 
Wednesday  (16)  at  a meeting  with  Fred 
Kohlmar,  producer  of  the  picture,  at  the 
Columbia  homeoffice. 

Produced  at  a cost  of  $5,500,000,  the  spe- 
cial effects  alone  cost  more  than  $1,000,- 
000,  Kohlmar  said.  With  Spencer  Tracy 
and  Frank  Sinatra  starred,  the  story  is 
that  of  an  unsuccessful  priest  in  a South 
Pacific  Island  whose  association  with  three 
convicts  results  in  the  salvation  of  them 
all.  Tracy  is  the  priest  and  Sinatra  one  of 
the  convicts.  The  picture  will  be  a mid- 
October  release  and  will  be  booked  on  the 
pattern  of  “The  Guns  of  Navarone.” 

Kohlmar  currently  is  completing  “The 
Notorious  Landlady,”  with  Kim  Novak, 
Jack  Lemmon  and  Fred  Astaire.  He  next 
will  produce  “Baa,  Baa  Black  Sheep”  and 
will  follow  that  with  “Bye,  Bye  Birdie.” 
His  other  properties  consist  of  “That  Hill 
Girl”  and  “Barbara  Greer.” 


BOXOFFICE  BAROMETER 
for  this  week  appears 
in  the  BookinGuide  Section. 


10 


BOXOFFICE  ::  August  21,  1961 


BETWEEN  THE  LINES  = 

=================  By  AL  STEEN 


Denver  Cooper  Cinerama 
Big  Tourist  Attraction 

DENVER — The  unique  circular  Cooper 
Cinerama  Theatre  here  is  proving  a prime 
tourist  attraction  in  an  area  of  such  fav- 
orites as  Pike’s  Peak  and  Central  City. 
Opened  in  March,  the  Cooper  already  has 
hosted  patrons  from  50  states  and  many 
foreign  countries. 

A new  record  was  reached  Tuesday  (8) 
when  27  states  were  represented.  These 
were:  Kansas,  Illinois,  Michigan,  Wyoming, 
California,  Indiana,  Iowa,  Texas,  Nebraska, 
South  Dakota,  Alabama,  Montana,  Ore- 
gon, New  Mexico,  Arkansas,  Pennsylvania, 
Mississippi,  New  York,  Idaho,  Louisiana, 
Missouri,  Utah,  Ohio,  Oklahoma,  Wiscon- 
sin, North  Dakota  and  Florida. 


Sellout  Audience  at  Opening 
Of  Cinerama  in  Providence 

PROVIDENCE,  R.I. — A sellout  audience, 
together  with  a number  of  dignitaries,  at- 
tended the  gala  opening  of  the  new 
Cinerama  Theatre,  formerly  the  Hope 
Theatre,  on  the  night  of  August  9,  when 
the  Lowell  Thomas-Merian  C.  Cooper  re- 
lease, “This  Is  Cinerama,’’  was  presented. 

Among  the  first-nighters  were  Gov.  and 
Mrs.  John  A.  Notte  jr.,  Catholic  Bishop 
McVinney  and  Joan  Zeller,  “Miss  Rhode 
Island,”  who  was  official  hostess  for  the 
occasion. 

Two  bands  provided  music  for  the  pro- 
gram, searchlights  probed  the  sky  and  radio 
and  television  personalities  were  on  hand 
to  give  added  importance  to  the  event. 

The  new  Cinerama  Theatre  here  is  the 
second  of  its  kind  in  New  England,  the 
other  one  being  located  in  Boston.  A third 
is  scheduled  to  be  opened  in  Hartford, 
Conn.,  shortly,  according  to  reports  here. 


'Gigot'  an  Unusual  Picture, 
Says  Producer  Hyman 

NEW  YORK — Kenneth  Hyman  believes 
he  has  an  unusual  picture  in  “Gigot,” 
which  currently  is  in  the  final  stages  of 
production  in  France.  Hyman,  its  pro- 
ducer, admits  that  aside  from  Jackie  Glea- 
son, “Gigot”  (pronounced  G-Go)  has  no 
big  boxoffice  names,  but  he  is  certain  that 
moppet  Diane  Gardner  will  be  a star  when 
the  picture  is  released  late  this  year  by 
20th  Century-Fox. 

Meeting  with  the  tradepress  at  a lunch- 
eon in  Sardi’s,  Hyman  said  “Gigot”  would 
be  attracted  to  diversified  audiences  be- 
cause it  had  various  elements  of  enter- 
tainment, including  “Chaplinesque”  humor, 
pathos,  some  violence  and  high  and  low 
comedy.  He  regarded  it  as  a “daring” 
picture  because  of  its  comparatively  modest 
budget  ($1,500,000)  and  its  lack  of  top 
star  names.  Gene  Kelly  directed. 

Gleason  has  a proprietary  interest  in 
the  picture  as  the  author  and  partner  in 
the  Seven  Arts  production.  Hyman  said  he 
was  considering  a hard  ticket  policy  on  the 
picture,  “subject  to  advice  from  the  dis- 
tributor.” He  said  the  picture  would  run 
about  120  minutes  and  would  be  in  1.85-1 
ratio. 

Hyman  was  high  in  his  praise  of  French 
technicians  who,  he  said,  were  skilled  and 
devoted  to  their  work.  He  also  said  he 
had  received  the  finest  cooperation  from 
20th  Century-Fox  and  that  he  hoped  to 
make  more  pictures  for  the  company. 


Rosenfield  Methods 

^^HEN  Columbia  Pictures  announced  some 
time  ago  that  it  was  integrating  its 
domestic  and  foreign 
advertising  and  pro- 
motion departments, 
there  may  have  been 
some  skeptics  who 

thought  it  was  a 
great  idea  on  paper 
but  wouldn’t  work  in 
actual  practice.  Sev- 
eral months  now 

have  passed  since  the 
idea  was  inaugurated 
and,  upon  inquiring, 
we  learned  that  the 
possible  skeptics  were 
all  wrong  and  that  the  system  was  func- 
tioning like  clockwork. 

Well,  we  wanted  to  know  a little  more 
about  the  setup  and  find  out  what  made 

this  integration  formula  really  click,  as 

evidenced  by  the  successful  worldwide 
launching  of  Carl  Foreman’s  “The  Guns 
of  Navarone”  and  the  campaigns  back 
of  “Homicidal”  and  "Gidget  Goes  Hawai- 
ian.” 

Knowing  that  the  man  behind  the  pro- 
motion was  Jonas  Rosenfield  jr.,  vice- 
president  in  charge  of  advertising  and 
publicity,  we  wanted  to  investigate  further 
the  interesting  angle  that  it  was  Rosen- 
field’s  previous  experiences  and  background 
which  had  shaped  the  pattern  of  the 
company’s  present  operations  in  telling 
the  world  about  its  product. 

Rosenfield  cut  his  teeth  in  this  business 
with  Warner  Bros.,  20th  Century-Fox,  Walt 
Disney  and  an  advertising  agency.  But  he 
will  admit  that  his  unique  experiences  in 
the  foreign  film  market  as  advertising 
chief  of  Italian  Films  Export  have  been 
invaluable  in  carving  and  establishing 
many  of  the  methods  now  in  use  in  his 
department  at  Columbia.  We  will  come 
back  to  that  later. 

If  it  is  true  that  the  majority  of  ad- 
publicity  directors  of  the  major  companies 
have  come  from  the  ranks  of  advertising 
rather  than  the  exploitation  and  publicity 
side,  then  Rosenfield  follows  the  tradition 
and  recognizes  its  values. 

Discussing  promotion  in  general  and 
Columbia’s  in  particular  the  other  day, 
Rosenfield  told  us  that  an  advertising  man 
in  this  business,  dealing  with  new  products 
daily,  doesn’t  have  the  leisure  to  sit  back 
and  examine  a campaign  with  the  mer- 
chandise on  hand  to  shape  his  thinking. 
The  ad  man,  he  said,  must  be  far  ahead  in 
thought  and  concept  even  though  he  knows 
that  there  may  be  changes  when  he  sees 
the  finished  film. 

“I’ve  been  up  against  deadlines  for  so 
many  years,”  he  said,  “that  I’ve  made  it 
an  established  practice  to  get  the  planning 
done  months  and  months  in  advance  so 
that  we  won’t  be  caught  short.  Only  an 
advertising  background  with  its  years  of 
deadline  meeting,  frustration  and  revisions 


can  make  you  see  clearly  the  necessity 
for  advance  planning.” 

Getting  back  to  Italian  Films  Export, 
Rosenfield  said  that  IFE  opened  a whole 
new  world  for  him.  Prior  to  joining  that 
organization,  he  had  very  little  contact 
with  foreign  films  and  art  theatres  in 
which,  to  a large  extent,  IFE  pictures 
played.  There  was  no  liaison  between  the 
New  York  office  and  the  Rome  head- 
quarters. Stills  and  publicity  material  were 
inadequate  in  many  instances  and  cooper- 
ation was  not  the  best.  But  in  time,  he 
was  able  to  establish  methods  along 
American  lines  and  the  flow  of  needed 
and  workable  material  began  to  come 
through. 

It  was  at  IFE,  too,  that  Rosenfield  found 
it  necessary  for  the  advertising  and  pub- 
licity department  to  relate  its  merchandis- 
ing closer  to  the  sales  staff,  since  little 
was  known  of  the  stars  or  the  pictures  by 
the  trade  or  the  public.  When  Rosenfield 
moved  over  to  Columbia,  his  self-education 
with  the  Italian  company  went  along  with 
him  and  he  sought  to  create  a pattern  on 
which  Columbia  could  gear  itself  to  meet 
the  new  conditions  within  the  industry. 

The  promotion  and  merchandising  today 
requires  long-range  planning  and  Rosen- 
field has  insisted  on  the  development  of 
a concept  of  an  advertising  campaign  be- 
fore a picture  goes  into  production.  He 
also  has  found  it  advantageous  to  have 
trailers  ready  before  the  first  prints  of  the 
pictures  are  delivered.  An  example  is 
“The  Devil  at  4 O’clock,”  which  will 
be  the  next  picture  at  the  Criterion  on 
Broadway  where  “The  Guns  of  Navarone” 
now  is  playing  for  an  indefinite  engage- 
ment. The  “Devil”  trailer  already  is  on  the 
screen  and  is  being  shown  to  create  advance 
interest. 

Working  closely  with  the  independent 
producers,  their  press  men  and  represent- 
atives has  been  a source  of  benefit,  Rosen- 
field said.  Enthusiasm  is  created  between 
the  two  segments  and  both  sides  feel 
they  are  partners  in  the  venture.  The  day 
has  gone  when  there  is  no  close  relations 
among  the  producer,  the  sales  department 
and  the  promotion  men,  he  said. 

An  ordinary  picture  with  no  promotion 
effort  behind  it  is  limited  to  a maximum 
gross  of  $250,000,  he  said.  The  essentials 
in  a campaign  are  the  ideas,  the  time  to 
do  a job  and  the  manpower.  Rosenfield 
said  he  felt  he  had  the  right  team  to 
carry  on  the  facets  of  every  campaign 
for  both  the  domestic  and  foreign  markets. 
This  team  consists  of  Robert  Ferguson, 
national  director  of  advertising,  publicity 
and  exploitation,  who  guides  the  “follow 
through”  of  the  campaigns;  Ira  Tulipan, 
assistant  director  of  that  department,  who 
was  brought  in  because  of  additional  in- 
dependent producers,  Marty  Blau,  head 
of  foreign  publicity;  John  C.  Flinn,  studio 
advertising  and  publicity  chief;  Bob  Good- 
fried,  studio  publicity  manager,  and  Syd 
Mirkin,  publicity  director  for  overseas 
production. 


Jonas  Rosenfield  jr. 


BOXOFFICE  ::  August  21,  1961 


11 


LETTERS 


Freel6mmandPaid-ForRefreshments 

To  Boxoffice: 

Enclosed  is  a list  of  pictures  which  are 
being  played  on  16mm  film  at  the  North 
American  Aviation  Employes  Recreation 
Park  in  Canoga  Park.  The  park  is  two 
miles  from  the  Canoga  Park  Theatre, 
which  tries  to  operate  on  35mm  films. 

The  North  American  Aviation  Co.  has 
several  thousand  employes  and  the  only 
requirement  is  that  they  present  an  em- 
ployes badge. 

We  have  checked  and  found  their  friends 
and  neighbors  going  to  this  beautiful  out- 
door snack  bar  for  their  Friday  night’s 
entertainment.  As  you  will  note,  the  hot 
dogs  and  drinks  are  paid  for.  We  object  to 
this  type  of  competition,  and  if  we  were 
allowed  to  do  the  same,  we,  perhaps,  could 
make  more  money  by  selling  hot  dogs  than 
we  do  by  selling  motion  pictures. 

We  notified  Buena  Vista  and  were  told 
they  could  not  do  anything  about  this,  as 
they  were  only  interested  in  35mm  theatres. 
We  are,  too,  and  we  wonder  how  long  we 
can  stay  in  business  with  our  Friday  night 
grosses  cut  in  half. 

Another  item:  We  are  told  that  a Mar- 
tin and  Lewis  picture  cannot  be  repeated 
because  of  the  loss  in  their  popularity  if 
they  are  shown  more  than  once.  I wonder 
if  this  same  clause  is  recommended  to  the 
16mm  operators  for  their  free  showings? 

I repeat,  this  is  not  fair  competition,  as 
many  of  these  pictures  we  still  play  over 
and  over  again  on  our  matinees.  I am  sure 
we  cannot  play  them  for  money,  when  they 
can  see  them  free.  However,  I am  sure  I 
will  not  book  any  of  those  pictures  listed 
for  another  show  in  the  theatre. 

I am  a small  operator  and  must  rely  on 
the  family  business  in  my  theatres,  and  I 
know  I cannot  do  much  about  this  by  my- 
self. But,  I hope  that  this  letter  will  mean 
something  to  my  Big  Brother  theatres. 

The  pictures  at  the  NAA  company’s 
showings  on  Friday  nights  from  August  4 
through  September  29  are:  “To  Catch  a 
Thief,”  Para.;  “Fiesta,”  MGM;  “Tonka,” 
BV;  “Court  Jester,”  Para.;  “Just  for  You,” 
Para.;  “Adventures  of  Huckleberry  Finn,” 
MGM;  “Merry  Andrew,”  MGM;  “Pard- 
ners,”  Para. 

TOM  MUCHMORE 
Canoga  Park  Theatre, 

Canoga  Park,  Calif. 


Successful  Kiddies  Show  Plan 

To  Boxoffice: 

In  Kroger  Babb’s  column  “As  It  Looks 
to  Me,”  July  10,  1961,  Boxoffice  Show- 
mandiser,  I read  about  different  managers 
that  have  trouble  with  kids  in  their 
theatres. 

We  have  a 600-seat  house  and  we  fill  up 
just  about  every  kiddie  matinee.  During 
the  summer  we  run  kiddie  shows  every  day 
but  Sunday  and  in  the  winter  we  feature 
kiddie  shows  on  Saturdays  and  holidays 
and  we  have  very  little  trouble  with  the 
kids.  Fact  is,  we  have  more  trouble  with 
adults  wanting  to  sit  in  the  children’s  sec- 
tion and  it  is  against  the  law — a theatre 
ordinance — for  adults  to  sit  in  the  chil- 
dren’s section. 

Our  matron  has  been  here  ever  since  the 


(Letters  must  be  signed.  Names  withheld  on  request) 


theatre  opened  and  she  knows  all  the  kids 
and  they  know  her.  The  ushers  also  keep 
the  children  under  control. 

We  play  records  that  children  like  to 
hear  and  they  sing  or  clap  their  hands  in 
rhythm  to  the  music.  We  give  passes  to  the 
best-behaved  children  in  the  audience.  We 
give  them  balloons  or  western  handker- 
chiefs, etc.,  as  they  go  out.  We  ask  them 
what  pictures  they  want  to  see  or  music 
they  would  like  to  hear. 

We  have  a birthday  club  which  you  pub- 
lished an  article  about  in  your  February 
27,  1961,  issue,  explaining  how  to  join  and 
what  the  kids  receive. 

So,  you  see,  we  have  very  little  trouble 
and  they  spend  their  quarters  at  the  con- 
cession stand.  They  really  enjoy  coming 
here  to  the  Levittown  Theatre  and  we  want 
them,  too. 

KENNETH  PRENTISS 

Manager, 

Levittown  Theatre, 

Hampstead,  Long  Island,  N.Y. 


National  Anthem  Brings  Pride  Glow 

To  Boxoffice: 

Just  finished  reading  Mr.  Goodno’s  letter 
in  the  August  7 issue  regarding  screening 
the  Star  Spangled  Banner  at  the  start  of 
each  performance  of  “Exodus.” 

We  started  this  practice  at  our  450-seat 
Strand  Theatre  in  Hastings  at  the  begin- 
ning of  the  1960  national  campaign  with 
great  success.  We  use  National  Screen’s 
very  fine  trailer  and  it  opens  the  first  per- 
formance of  the  evening  every  day. 

The  house  lights  are  dimmed,  travelers 
opened,  and  stage  lights  out.  When  the 
trailer  reaches,  O,  say  does  that  Star 
Spangled  Banner  still  wave  . . .”  fader  is  in- 
creased 2 db,  and  at  the  end,  travelers  are 
closed  and  stagelights  brought  back  up  and 
we  allow  20  seconds  before  going  into  regu- 
lar program  of  the  evening. 

In  the  beginning,  small  audiences  didn’t 
know  quite  what  to  do.  So,  we  started  the 
same  practice  at  our  Saturday  kid  shows 
and  talked  to  them  briefly  over  the  PA 
system,  explaining  that  “our  wonderful 
country  was  entering  its  most  important 


Moviegoing  Habits  Change 
Due  to  Expressways 

JACKSONVILLE — In  a city  where 
motor  vehicles  are  nearly  as  numerous 
as  people,  the  recent  completion  of  the 
Jacksonville  expressway  system  of  in- 
terconnecting throughways,  where  cars 
may  travel  for  miles  without  en- 
countering stoplights,  has  wrought 
dramatic  changes  in  moviegoing 
habits.  Many  persons  formerly  at- 
tended mainly  their  neighborhood 
theatres  because  of  traffic  difficulties 
in  going  to  the  other  side  of  town. 
Now,  however,  any  theatre  of  the  area 
can  be  reached  in  a matter  of  minutes 
from  any  point  of  origin  by  taking  ad- 
vantage of  expressway  routes,  and  per- 
sons seek  out  the  screen  programs  of 
their  choice,  indoor  or  drive-in,  re- 
gardless of  theatre  locations. 


election  campaign  in  history,  and  that  in 
the  fall  their  daddies  and  mommies  would 
be  going  to  the  polls  to  elect  a president  to 
lead  us  through  the  next  four  years,  etc.” 
The  kids  leaped  out  of  their  seats  and  sang 
along  so  loud  they  could  be  heard  across 
the  street. 

Since  then,  the  kids  have  taught  the 
adults,  and  a performance  never  goes  by 
that  the  entire  audience  is  not  on  their 
feet,  singing.  People  caught  in  the  aisles 
when  the  trailer  starts  will  stop  and  wait 
until  after  the  trailer  finishes  before  taking 
a seat.  Those  still  in  the  foyer  will  not 
enter  the  auditorium  until  the  trailer  is 
finished.  After  a year  of  this  practice,  it’s 
still  a thrill  for  me  to  watch  this  reaction 
take  place  each  evening. 

The  most  interesting  side  note  is  the 
wonderful  effect  it  has  had  on  noisy  teen- 
agers and  rowdies.  We  never  dreamed 
when  we  started  this  practice  that  it  would 
get  the  trouble-makers  off  to  a respectful 
start.  I would  say  without  hesitation  that 
the  National  Anthem  trailer  has  cut  teen- 
age babble  by  75  per  cent,  and  not  just 
during  the  trailer,  but  throughout  the 
program. 

I would  say  that  the  Star  Spangled  Ban- 
ner is  a must  on  the  program  of  every  in- 
door theatre.  It  has  become  a ritual  here 
and  we  would  not  give  it  up  for  anything. 
(We  are  now  on  our  third  print.) 

Don’t  be  too  disappointed  if  the  audience 
remains  seated  the  first  couple  of  weeks.  In 
time,  you  will  have  people  in  your  audience 
that  know  what  to  do  and  they  lead  the 
rest  and,  when  it  starts,  it  spreads  like  the 
glory  it  is. 

So,  Mr.  Exhibitor  Reader,  use  the  trailer 
and  watch  your  audience  glow.  You’ll  glow 
a little  yourself,  I’ll  bet. 

GORDON  M.  BENNETT 

Strand  Theatre, 

Hastings,  Mich. 


Interesting,  Enjoyable  and  Helpful 

To  Boxoffice: 

Enclosed  you  will  find  my  check  for  two 
yearly  subscriptions,  one  for  myself  and 
the  other  for  the  president  of  our  Council 
and  the  address  is  Mrs.  H.  A.  Merrill,  1363 
East  36th  St.,  Oakland,  Calif. 

I find  Boxoffice  not  only  interesting  but 
enjoyable  as  well  and  it  gives  me  a fine 
insight  into  motion  pictures,  titles  and  the 
industry  itself.  It  is  also  helpful  to  me  in 
making  my  report  to  the  Council  at  our 
monthly  meetings. 

MRS.  MILDRED  W.  MILLER 

Theatre  Contact, 

East  Bay  Motion  Picture 
& Television  Council, 

Oakland,  Calif. 


Praises  Pressbook  in  Boxoffice 

To  Boxoffice: 

I had  an  opportunity  to  look  over  the 
pressbook  on  “Two  Rode  Together”  in  your 
June  19  issue. 

I think  it  is  a terrific  idea  and  should  be 
most  helpful  in  providing  the  exhibitor 
with  the  tools  he  needs  quickly. 

ERNEST  EMERLING 
Vice-President  in  Charge 
of  Advertising  and  Publicity, 

Loew’s  Theatres, 

New  York,  N.  Y. 


12 


BOXOFFICE  ::  August  21,  1961 


BOYS  AND  GIRLS  CLUB  BOOSTS  MOVIES 

Youth  Organization,  Which  Started  in  Pittsburgh  in  1 930,  Aids  Theatres  in  Many  Ways 


i tf*  * V «■ 

>*  1 

A group  of  Boys  and  Girls  Club  members  join  for  a theatre  party  at  Pittsburgh’s  Fulton. 


PITTSBURGH,  PA.— In  Hollywood, 
movies  had  begun  to  talk.  Throughout 
America,  the  economy  had  begun  to  rock. 
In  Pittsburgh,  a boys  and  girls  club  had 
begun  to  walk. 

The  year  was  1930. 

Parodoxically  these  three  seemingly  un- 
attached events  are  very  relative. 

For  the  boys  and  girls  club  was  started 
by  The  Pittsburgh  Press,  an  afternoon 
daily,  to  help  youngsters  from  families 
hard  hit  by  the  depression.  And  the  life- 
blood of  the  new  “infant”  was  the  movies. 

In  fact,  the  organization  meeting  of  the 
club,  then  known  as  the  Seckatary  Haw- 
kins Club  (a  name  taken  from  a popular 
comic  strip  of  that  era),  was  held  in  a 
downtown  Pittsburgh  theatre  with  2,000 
youths  attending. 

Today,  31  years  later,  much  has  changed 
in  Hollywood,  throughout  America  and  in 
Pittsburgh.  But  the  boys  and  girls  club 
continues  to  be  a vital  force  in  the  com- 
munity for  poor,  middle-class  and  rich 
alike,  using  the  catylist  of  the  movies. 

Although  the  club,  now  called  The  Press 
Boys  and  Girls  Club,  is  a year-round  op- 
eration with  many  facets,  theatre  parties 
and  movie  tieups  still  are  the  main  arteries 
which  pump  vitality  into  the  organization. 

With  a membership  of  more  than  30,000 
boys  and  girls  ranging  from  8 to  18,  the 
club  movie  party  is  the  core  of  its  general 
meetings.  In  addition  to  using  four  major 
downtown  houses,  the  club  works  with 
exhibitors  in  more  than  20  districts  within 
a 25-mile  radius  of  downtown. 

“We  like  the  kids  to  come  in  as  often  as 
possible,”  Bernie  Hickey,  manager  of 
downtown’s  Fulton,  says.  “It’s  good  for 
public  relations,  good  for  the  concessions 
counter,  and  a sensible  investment  in  the 
business’  future.” 

Another  downtown  manager,  Larry 
Knee  of  the  Stanley,  says  “those  young- 
sters always  are  welcome  in  our  theatre. 
They  are  well  behaved,  and  some  of  the 
best  salesmen  for  our  products.” 

Joining  Hickey  and  Knee  in  their  com- 
pliments of  the  club  are  Tony  Coutsoumbis, 
manager  of  the  Gateway,  and  Bill  Moclair, 
manager  of  the  Penn,  also  Downtown 
houses. 

“When  I came  here  from  the  Roxy  in 
Philadelphia,”  Moclair  says,  “I  heard 
about  this  club  and  wanted  to  really  get 


the  lowdown.  It  didn’t  take  long  to  con- 
vince me  that  this  was  an  organization 
well  worth  the  cooperation  of  exhibitors 
throughout  the  district,  and  the  country, 
for  that  matter.” 

Just  what  did  Moclair  learn  about  the 
club?  How  does  it  work? 

“I  learned  that  it  was  a group  that 
could  benefit  our  theatre  and  we  could 
benefit  the  group,”  he  says. 

Basically,  members  of  the  club  are  en- 
rolled free.  They  are  divided  into  districts 
where  they  live.  When  a theatre  party  is 
arranged,  a group  of  these  members  is 
notified  by  mail  and  invited  to  attend. 
Details  for  the  specific  party  are  spelled 
out  on  the  invitation,  usually  a postcard, 
and  also  printed  in  a club  column  which 
The  Press  publishes  at  least  three  times 
weekly  on  its  comic  pages.  This  column 
also  uses  art  from  the  film  feature  of  the 
party. 

In  some  instances,  a small  fee  is  charged 
each  youngster.  In  others,  admission  is 
free.  But  in  all  instances,  those  attending 
the  theatre  party  must  have  either  an  in- 
vitation for  the  specific  party  or  an  active 
membership  card. 

Of  course,  parties  are  arranged  for  speci- 
fic times,  usually  about  an  hour  after 
school  dismissal  or  on  Saturday  mornings. 
A time  limit  for  the  youngsters  to  report 
also  is  given. 

The  entire  mailing  is  handled  by  the 
club.  Older  teenage  members  of  the  club 


Barbara  Holtgraver,  Donna  Holt- 
graver  and  Bette  Keene,  staff  members 
of  The  Press  Boys  and  Girls  Club,  pre- 
pare a mailing  list  for  inviting  a club 
group  to  the  movie. 


act  as  assistants  to  the  club  director  and 
take  care  of  validating  the  invitations, 
collecting  fees  when  in  effect  and  main- 
taining order  throughout  the  course  of  the 
party. 

In  all  instances,  boys  and  girls  attend- 
ing the  theatre  parties,  whether  Downtown 
or  in  their  own  communities,  provide  their 
own  transportation  to  and  from  the  party. 
Where  the  fees  are  charged,  they  are 
turned  over  to  the  theatre.  They  are  paid 
for  by  the  individual  members. 

An  average  theatre  party  Downtown  at- 
tracts 500  youngsters.  Publicity  on  this 
party  appears  in  the  club  column  at  least 
a week  in  advance  with  as  many  as  three, 
two-column  pieces  of  art  being  used  along 
with  text  to  promote  the  event.  Last  year, 
there  were  41  theatre  patries  Downtown 
and  34  in  the  districts.  The  publicity  ar- 
rangements for  the  neighborhood  parties 
basically  is  the  same  as  the  Downtown 
tieins. 

Throughout  the  31  years  of  the  club 
more  than  600,000  youngsters  have  been 
enrolled.  Many  of  these  youngsters  are 
the  best  movie  fans  in  the  Pittsburgh  dis- 
trict today.  In  addition,  their  children  are 
the  most  movie-conscious. 

Movies  also  are  promoted  by  the  club 
in  several  other  of  its  activities.  The  direc- 
tor makes  16mm  color  movies  of  many  of 
the  theatre  parties,  filming  crowds  enter- 
ing the  theatres,  marquees,  and  managers 
welcoming  youngsters.  He  runs  three 
movies  at  evening  district  meetings  that 
are  held  in  various  auditoriums  regularly 
as  part  of  the  club  promotion. 

The  club  sponsors  two  major  picnics  at 
an  amusement  park  in  Pittsburgh  each 
summer.  Signs  with  the  names  of  all  the- 
atres in  which  the  club  holds  movie  parties 
are  posted  throughout  the  park  during  the 
picnics  and  thousands  of  persons  subcon- 
sciously or  consciously  are  “sold”  the  the- 
atre name. 

From  time  to  time  the  club  conducts 
surveys  of  likes  and  dislikes  of  movies. 
Questions  range  from  what  types  of  movies 
the  youngsters  enjoy  most  to  the  names 
of  the  favorite  stars.  These  reports  are 
used  in  the  club  column  and  also  as  a 
guide  to  selecting  future  products  for  the- 
atre parties. 

Still  another  phase  of  cooperation  be- 
(Continued  on  next  page) 


BOXOFFICE  ::  August  21,  1961 


13 


‘TtMtycvmct  / \eftont 


By  IVAN  SPEAR 


20th-Fox  Revises  Schedule; 

15-18  Charted  for  Cameras 

Four  new  pictures  received  the  green 
light  from  Peter  G.  Levathes,  20th-Fox 
production  head,  who  disclosed  a revised 
schedule  of  15  to  18  pictures  following  his 
return  here  from  New  York  board  meet- 
ings. 

Films  slated  to  roll  in  October  are  Mark 
Robson's  “Day  of  Darkness”  and  Samuel 
Engel's  “The  Lion,”  starring  William 
Holden.  In  September,  blueprinted  are 
Martin  Manulis’  "Day  of  Wine  and  Roses,” 
and  in  December  Irwin  Allen's  “Five  Weeks 
in  a Balloon"  should  start. 

Three  other  features  will  get  underway 
before  the  end  of  the  year  if  casting  prob- 
lems can  be  solved.  These  are  David 
Brown's  "Something’s  Got  to  Give,”  which 
Frank  Tashlin  will  direct;  Jerry  Wald’s 
"Celebration”  and  “Enemy  Within.” 

Additionally,  eight  pictures  have  been  set 
to  start  from  September  through  Decem- 
ber besides  the  following  which  are  cur- 
rently in  work:  “Tender  Is  the  Night,” 
starring  Jennifer  Jones,  with  Henry  T. 
Weinstein  producing  and  Henry  King  di- 
recting; “The  Comancheros,”  toplining 
John  Wayne  with  Michael  Curtiz  helming 
for  producer  George  Sherman. 

Levathes  emphasized  that  none  of  the 
vehicles  scheduled  to  start  will  be  budgeted 
below  $2,000,000,  affirming  that  low- 
budget  films  are  definitely  not  part  of  his 
plans  for  20th-Fox  production. 

‘The  Son  of  Captain  Blood' 

To  Star  Sean  Flynn 

How  movie  stars  are  discovered  has 
been  a question  long  bandied  about  in 
Hollywood  film  circles,  as  well  as  by  those 
outside  cinemaville  who  yearn  for  the 
magic  answer  that  will  catapult  them  into 
the  highly  publicized  glamorous  life  sup- 
posedly led  by  thespians  of  the  silver 
screen. 

While  the  question  remains  a moot  one, 
it  would  seem  that  being  an  offspring  of 
a film  actor  and/or  actress  is  at  least  one 
way  of  getting  the  attention  of  the  powers 
that  be  in  filmland.  Witness  the  success 
of  Henry  Fonda’s  daughter,  Jane;  Alan 
Ladd's  sprig,  David;  Mickey  Rooney’s 
chip  off  the  old  block,  Timmy,  to  name 
but  a few. 

Now  comes  Sean  Flynn,  son  of  Errol, 
to  follow  in  his  father’s  footsteps  in  the 
title  role  of  “The  Son  of  Captain  Blood,” 
Rafael  Sabatini  tale  of  action  and  ad- 
venture in  which  the  late  senior  Flynn 
originally  starred  for  Warner  Bros,  in 
1935. 

Harry  Joe  Brown,  who  acquired  all 


rights  to  “Captain  Blood”  from  the 
Sabatini  estate,  has  finalized  a coproduc- 
tion deal  with  Titanus  Films  for  “Son  of 
Captain  Blood,”  and  has  departed  for 
Rome  to  complete  details.  Nathan  Juran 
has  been  set  to  direct  the  Casey  Robinson 
screenplay,  with  shooting  to  take  place  in 
Spain  and  Rome. 

Julian  Blaustein  to  Produce 
‘Winter  of  Our  Discontent' 

Production  reins  on  Metro-Goldwyn- 
Mayer’s  “Winter  of  Our  Discontent”  will 
be  handled  by  Julian  Blaustein,  who  plans 
to  put  the  filmization  of  the  John  Stein- 
beck novel  before  the  cameras  this  spring. 
Ben  Maddow  will  pen  the  screenplay. 

According  to  Blaustein,  “Winter,”  will  be 
lensed  in  color  qnd  the  cast  will  feature 
three  top  names.  Prior  to  start  of  “Winter,” 
the  producer  will  make  “Raditzer,”  Peter 
Matheson  tome  scripted  by  Robin  Estridge, 
in  England.  Blaustein  recently  completed 
“Four  Horsemen  of  the  Apocalypse,”  which 
is  slated  for  an  October  preview  and  De- 
cember opening  to  insure  Oscar  eligibility. 

Details  for  his  Vi-Way  Productions 
have  been  finalized  by  Artie  Wayne,  who 
will  head  the  firm,  with  wife  Vida  Wayne 
as  vice-president.  A full-length  feature 
film  based  on  Perry  Burges’  novel,  “Who 
Walk  Alone,”  with  screenplay  by  Wayne, 
will  be  the  company’s  initial  venture  into 
motion  pictures. 

Dick  Clark  Expanding 
Production  Company 

Dick  Clark,  popular  with  teenagers  as  a 
disc  jockey  and  who  recently  starred  in 
“The  Young  Doctors,”  produced  by  his 
Clark  Productions  for  United  Artists,  an- 
nounced that  he  is  expanding  his  inde- 
pendent company  in  Philadelphia  to  in- 
clude a motion  picture  and  television  pro- 
duction center. 

Clark  revealed  that  he  has  a low-budget 
project  in  mind  for  CP  and  that  it  will  not 
conflict  with  his  deals  with  UA  and  Co- 
lumbia. 

Gower  Champion  Cancels 
Deals  With  Columbia 

Following  meetings  with  Columbia  brass 
in  New  York,  Gower  Champion  revealed 
he  has  cancelled  negotiations  with  the 
company  to  direct  the  filmization  of  “Bye 
Bye  Birdie”  and  also  a deal  whereby  he 
would  have  directed  two  other  films. 

Although  the  film  company  indicated  it 
would  attempt  further  talks  with  Cham- 
pion anent  “Bye  Bye,”  the  dancer-director 


stated  that  he  will  concentrate  on  helming 
productions  for  his  own  independent  or- 
ganization currently  being  formed. 

With  director  Joseph  L.  Mankiewicz’s 
plans  to  start  filming  “Cleopatra”  on  loca- 
tion in  Rome  the  first  part  of  September, 
Richard  Burton  has  reportedly  paid  $50,000 
to  the  legitimate  production  of  “Camelot,” 
in  which  he  is  starred  on  Broadway,  so 
he  can  bow  out  of  the  show  and  report 
thereafter  for  his  costarring  role  opposite 
Elizabeth  Taylor  in  the  20th-Fox  film. 

Seven  Story  Acquisitions 
Announced  for  Week 

Story  buys  for  the  week  included  Seven 
Arts  acquisition  of  the  Carson  McCullers 
novel,  “Reflections  in  a Golden  Eye,”  pre- 
viously owned  by  Harold  Hecht  . . . James 
B.  Clark  optioned  “The  Way  Out,”  murder- 
mystery  yarn  by  John  Maynard  . . . Rights 
to  “Soldiers  in  the  Rain,”  William  Godman 
novel,  were  released  to  Blake  Edwards  by 
Martin  Jurow,  who  will  retain  a percentage 
of  the  picture  which  Edwards’  Geoffrey 
Productions  will  coproduce  with  Steve  Mc- 
Queen’s Condor  Scudera  Productions  for 
Columbia  release. 

Actor  Jeffrey  Hunter  has  secured  a 
one-year  option  on  “Machine  for  Chap- 
rosa,”  an  original  screenplay  by  Teddi 
Sherman,  and  is  negotiating  with  Hall 
Bartlett  to  produce  and  direct  in  Mexico 
this  fall  with  Hunter  starring  . . . Joseph 
M.  Schenck  Enterprises  has  bought  film 
rights  to  “I  Married  a Psychiatrist,”  by 
Louise  Pfister,  and  to  “The  Sands  of 
Kalahari,”  William  Mulvihill  novel  . . . 
United  Artists  has  purchased  screen  rights 
to  “The  Girl  on  the  Boat,”  P,  G.  Wode- 
house  story. 


Boys  and  Girls  Club 


(Continued  from  preceding  page) 


tween  the  club  and  the  movie  exhibitors 
is  an  occasional  promotional  deal  when  a 
film  personality  visits  Pittsburgh.  Usually 
several  of  the  club’s  leaders  meet  the  per- 
sonality, a picture  is  made  and  used  along 
with  a story  in  the  club  column. 

Special  previews  are  set  up  periodically 
for  smaller  club  groups,  the  most  recent 
one  being  “The  Young  Savages”  on  which 
a group  of  35  youngsters  offered  opinions 
to  United  Artists  people  and  exhibitors.  It 
was  well  received. 

Throughout  its  history  the  club  has  at- 
tempted to  aid  the  movies  in  many  ways, 
firmly  believing  that  such  a partnership 
has  unlimited  potential.  For  31  years  the 
merit  of  this  association  has  been  proved. 

In  fact,  several  top  Hollywood  names, 
Gene  Kelly  and  Dick  Powell,  were  asso- 
ciated with  the  club  when  they  lived  in 
Pittsburgh.  Dick  was  a great  booster  of 
the  organization  when  he  emceed  a stage 
show  from  a neighborhood  theatre  in  the 
early  ’30s,  and  Gene,  along  with  his 
brother,  Fred,  were  members  of  one  of  the 
club’s  divisions. 

Exhibitors  interested  in  similar  youth 
organizations  in  their  own  cities  should  be 
mindful  that  such  a club  should  be  bene- 
ficial to  the  sponsoring  newspaper  as  well 
as  the  theatres.  At  The  Press,  the  club  has 
helped  build  long-range  circulation,  adver- 
tising and  friendship  that  has  contributed 
to  the  success  of  its  370,000  daily  and  560,- 
000  Sunday  circulation. 


S T 

ereo  Vision* 

A Theatres  dream  of  Natural  3-D 

^TRADEMARK 

PICTORIAL  CO.  NEWCASTLE,  IND. 

14 


BOXOFFICE  ;:  August  21,  1961 


Industry  Friends  Salute  Ed  Kraus 


Mill  City  Tops  Are 
'Nikki/  'September' 

MINNEAPOLIS— “Nikki,  Wild  Dog  of 
the  North,”  which  opened  at  the  Gopher 
Theatre,  took  the  top  honors  among  the 
new  offerings  with  a big  rating  of  250  per 
cent.  Runnerup  was  “Come  September," 
which  made  its  debut  at  the  Orpheum 
Theatre  and  rated  200  per  cent  for  its 
opening  stanza.  “The  Guns  of  Navarone” 
held  up  well  in  its  second  week  at  the 


State  with  a rating  of  160  per  cent. 

(Average  Is  100) 

Academy — La  Dolce  Vita  (As  tor),  3rd  wk 150 

Avon — Shangri-La  (Brenner);  The  Unfaithfuls 

(AA),  3rd  wk 100 

Century — Windjammer  (Cinemiracle),  reissue, 

9th  wk 130 

Gopher — Nikki,  Wild  Dog  of  the  North  (BV).  . . .250 
Lyric — The  Deadly  Companions  (Pathe-America)  70 

Mann — Fanny  (WB),  7th  wk 100 

Orpheum — Come  September  (U-l)  200 

State — The  Guns  of  Navarone  (Col),  2nd  wk.  ..160 
Suburban  World — Romanoff  and  Juliet  (U-l),  3rd 

wk 100 

Uptown — Parrish  (WB),  7th  wk 100 

World — The  Honeymoon  Machine  (MGM),  2nd  wk.  85 


'Navarone/  'Fanny'  Join 
Sturdy  Omaha  Lineup 

OMAHA  — Three  downtown  theatres 
more  than  doubled  average  business  last 
week.  The  Orpheum  scored  225  per  cent 
of  average  with  “The  Guns  of  Navarone.” 
Two  Cooper  Foundation  theatres,  the  Dun- 
dee and  the  State,  were  in  that  category 
with  holdovers — “Spartacus”  in  the  11th 
week  and  “The  Parent  Trap”  in  its  fourth 
week. 

Cooper — South  Seas  Adventure  (Cinerama),  3rd 


wk 180 

Dundee — Spartacus  (U-l),  11th  wk 250 

Omaha — Fanny  (WB)  125 

Orpheum — The  Guns  of  Navarone  (Col) 225 

State — The  Parent  Trap  (BV),  4th  wk 225 


'Homicidal'  Is  Strong 
Entry  in  Milwaukee 

MILWAUKEE— “Carry  On,  Constable” 
in  its  second  week  at  the  neighborhood 
art  house  Downer,  hit  another  300,  while 
its  day-and-date  mate  at  the  Varsity,  also 
a neighborhood  theatre,  only  did  average — 
showing  the  contrast  in  the  neighborhoods. 
Next  best  marks  were  chalked  up  by  “La 
Dolce  Vita,”  “Francis  of  Assisi,”  “Seven 
Wonders  of  the  World”  and  “Homicidal,” 
the  latter  scoring  200  per  cent  in  its 
first  week. 

Downer — Carry  On,  Constable  (Governor),  2nd  wk.  300 
Palace — Seven  Wonders  of  the  World  (Cinerama), 


16th  wk 250 

Riverside — Tammy  Tell  Me  True  (U-l),  2nd  wk.  ..150 

Strand — La  Dolce  Vita  (Astor),  3rd  wk 280 

Times — A Raisin  in  the  Sun  (Col),  6th  wk 90 

Tower — Two  Rode  Together  (Col),  2nd  wk 90 

Towne — Francis  of  Assisi  (20th-Fox),  2nd  wk.  ..250 
Varsity — Carry  On,  Constable  (Governor),  2nd 

wk 100 

Warner — Homicidal  (Col)  200 

Wisconsin — Morgan  the  Pirate  (MGM)  100 


Loew#s  Esquire  at  Toledo 
Reopening  in  September 

TOLEDO — Loew’s  Esquire  Theatre,  dark 
since  1956,  will  be  reopened  in  September. 
Abe  Ludacer,  manager  of  Loew’s  Valen- 
tine, said  the  Esquire  renovation  will  in- 
clude stereo  sound  and  a widescreen,  a new 
aluminum  front,  new  lobby,  new  carpeting 
and  new  rest  and  lounge  rooms.  The  box- 
office  will  be  moved  to  one  side  of  the 
lobby,  and  a turnstile  will  be  used.  The 
lobby  floor  will  be  of  nonslip  terrazzo.  John 
J.  McNamara,  New  York  City,  is  architect 
of  the  project. 


Minnesota  Amusement  Co.  officials 
and  35  friends  honored  Ed  Kraus, 
former  MACO  city  manager  in  Fargo, 
N.D.,  and  Moorhead,  Minn.,  at  a dinner 
at  the  Frederick-Martin  Hotel  in 
Moorhead  recently.  Kraus,  who  started 
in  film  business  more  than  50  years 
ago,  retired  about  a year  ago.  He 
was  presented  a Polaroid  camera  out- 
fit by  Charles  W.  Winchell,  MACO 
president.  Left  to  right  are  William 
Lang,  MACO  auditor;  Bon  O’Neill, 
booker;  Charles  W.  Winchell;  Ed 
Kraus;  John  Branton,  vice-president; 


George  Carisch  Dies; 
Former  Theatre  Operator 

EXCELSIOR,  MINN. — Funeral  services 
were  held  at  Our  Saviour’s  Lutheran 
Church  in  this  Minneapolis  suburb  August 
10  for  George  Carisch,  86,  pioneer  exhibitor 
who  died  August  7. 

He  was  one  of  the  first  exhibitors  to 
operate  a neighborhood  theatre  in  Min- 
neapolis, which  was  located  on  Plymouth 
avenue.  At  one  time  he  also  operated  the 
old  Mohawk  Theatre  in  St.  Paul.  Most 
recently  he  operated  the  Tonka  in  Excel- 
sior and  the  Wayzata  in  Wayzata,  both 
taken  over  by  his  son  Lyle  G.  of  Wayzata 
upon  his  retirement. 

Other  survivors  include  his  daughter 
Maurita  H.  Carisch  of  Excelsior;  two 
brothers,  Fred  of  Madison,  Wis.,  and  Emil 
of  River  Falls,  Wis.;  three  sisters,  Lena 
Carisch,  Mrs.  Frances  Maloney  and  Mrs. 
Alice  Brown,  all  of  Madison,  Wis.;  three 
grandchildren  and  one  great  grandchild. 


MCA  Half-Year  Earnings 
Highest  in  Its  History 

NEW  YORK — The  unaudited  net  earn- 
ings of  Music  Corp.  of  America  for  the 
first  six  months  of  this  year  were  the  high- 
est in  its  history  and  21  per  cent  above 
those  in  the  first  half  of  1960. 

Earnings  before  taxes  were  $7,789,376, 
compared  with  $6,515,547  in  the  same 
period  last  year.  Net  income  after  taxes 
this  year  amounted  to  $3,786,196,  compared 
with  $3,129,447  in  1960.  After  preferred 
dividends,  the  net  income  was  equivalent 
to  93  cents  per  share  for  the  six-month 
period  this  year,  compared  with  77  cents 
for  the  corresponding  1960  period. 


Everett  Seibel,  director  of  advertising 
and  publicity;  Robert  Schmid,  as- 
sistant to  the  president,  and  George 
Shepherd,  vice-president. 

Other  MACO  officials  at  the  event 
were  John  McCashin,  present  city 
manager  in  Fargo-Moorhead,  and 
Ronald  Olson,  manager  of  the  Moor- 
head Theatre.  Local  personalities  in- 
cluded Fargo  Mayor  Herschel  Lash- 
kowitz,  city  commissioners,  state  legis- 
lators, newspaper,  radio  and  television 
officials  and  many  other  friends  of 
Kraus. 

Iowa-Nebraska  Allied 
Plans  Next  Meeting 

OMAHA — Plans  for  the  summer  meeting 
of  the  Iowa-Nebraska  Allied  were  drawn 
at  a meeting  of  officials  and  key  figures 
of  the  organization  last  week  at  the  Fox 
screening  room  here. 

Arrangements  for  the  district  session 
were  made  by  S.  J.  Backer  of  Harlan  and 
John  Rentfle  of  Audubon,  Iowa. 

Also  taking  part  in  the  direction  were 
Iowans  Harrison  Wilcott  jr.,  Eldora,  sec- 
retary; Neal  House,  New  Hampton  and 
Venton;  Keith  Mlinar,  Cresco;  Carl  and 
Jim  Harriman,  Alton,  and  Ed  Osipowicz, 
Coi’rectionville,  and  A1  and  Otto  Leise, 
Randolph,  Hartington,  and  Bloomfield, 
Neb. 


Pasternak  to  Receive 
1961  Costumers'  Award 

HOLLYWOOD — MGM  producer  Joe  Pas- 
ternak has  been  named  by  the  Motion  Pic- 
ture Costumers  to  receive  the  1961 
honorary  award,  given  annually  for  con- 
tinuous achievement  in  the  use  of  cos- 
tumes. The  Pasternak  kudos  will  highlight 
the  annual  Adam  and  Eve  awards  at  the 
Beverly  Hilton  September  23.  Previous 
recipients  have  included:  John  Ford,  Mike 
Todd,  Arthur  Freed,  Samuel  Goldwyn,  Dick 
Powell. 

In  disclosing  Pasternak’s  selection,  Ber- 
nice Pontrelli,  general  chairman  for  the 
awards  dinner-dance,  said  “his  artistic  and 
creative  use  of  costumes  over  a 25 -year 
period  of  Hollywood  filmmaking  stands  as 
a remarkable  achievement.” 


BOXOFFICE  August  21,  1961 


NC-1 


OMAHA 

John  Dugan  has  been  named  sales  man- 
ager of  the  Omaha  office  of  United 
Artists  which  is  under  the  Des.  Moines 
exchange  headed  by  Gene  Jacobs.  Dugan 
previously  was  with  Columbia  in  Des 
Moines  and  United  Artists  in  Kansas  City 
and  St.  Louis  . . . Sol  Shulkin  will  reopen 
the  Iowa  Theatre  at  Sioux  City  August 
25.  It  has  been  closed  most  of  the  summer. 

The  Cooper  Foundation,  in  cooperation 
with  the  University  of  Nebraska  and  the 
Chamber  of  Commerce,  has  conducted  a 
series  of  dairy  shows  for  Nebraska  youths 
throughout  the  state.  The  foundation, 
which  operates  a string  of  theatres  in  the 
midwest,  has  as  one  of  its  major  projects 
the  promotion  of  better  dairy  cattle  and 
assists  young  people  in  developing  their 
talents  and  animals. 

C.  N.  Robinson  jr„  who  has  the  Home 
Theatre  at  Blair,  reported  that  his  father 
had  returned  home  from  the  hospital  after 
major  surgery  . . . Arnold  Johnson  of 
the  Iowa  Theatre  at  Onawa  was  in  Des 


Moines  helping  his  mother  move  . . . 
Bob  Ringler,  in  the  distribution  end  of 
the  industry  for  a number  of  years  in 
Kansas  City  and  author  of  the  book,  “The 
Night  Grows  Darker,”  was  in  Omaha 
visiting  friends  on  Filmrow. 

Herman  Gould,  partner  in  the  Center 
Drive-In  Theatres,  and  Mrs.  Gould  re- 
turned from  a vacation  in  Hawaii  . . . 
A.  E.  Thacker  jr„  of  the  7-T-7  Drive-In 
at  South  Sioux  City,  Neb.,  is  busy  working 
with  his  quarter  horses  and  ponies  . . . 
Bill  Wink,  Allied  Artists  booker,  saw  his 
daughter  Wanda  off  on  a trip  to  Denver, 
Longmont  and  Pueblo,  Colo.,  before  re- 
suming her  studies  at  Notre  Dame  A- 
cademy. 

Irv  Dubinsky  of  Lincoln’s  Dubinsky 
Bros,  said  they  had  one  of  their  best 
grosses  with  “David  and  Goliath”  at  the 
Starview  and  indications  of  the  same 
results  at  Sioux  City  and  Fort  Madison 
. . . Pat  Halloran,  Buena  Vista  manager, 
his  wife,  two  daughters  and  son  have 
returned  from  an  Estes  Park  vacation. 
Buena  Vista  booker  Sam  Deutch  left  for 
a trip  to  Colorado  and  the  Jackson  Hole 
country  . . . Helen  Christiansen,  20th- 
Fox  contract  clerk,  also  is  among  the  va- 
cationers. 

S.  J.  Backer,  exhibitor  at  Harlan,  Iowa, 
and  his  wife  had  another  exhibitor  family 
as  their  guests  at  the  Backer  cottage  at 
Otter  Tail  Lake,  northeast  of  Fergus  Falls, 
Minn.  The  guests  were  Mr.  and  Mrs.  John 
Rentfle,  their  son  and  daughter,  from 
Audubon  . . . Frank  Larson,  20th-Fox 
exchange  manager,  attended  a regional 
sales  meeting  at  Detroit. 

Exhibitors  on  the  Row  included  Nebra- 
skans Sid  Metcalf,  Nebraska  City;  Jack 
March,  Wayne;  Clarence  Frasier,  Have- 
lock; C.  N.  Robinson,  Blair;  Irvin  Beck, 
Wilber,  and  Iowans  Frank  Good,  Red  Oak; 
S.  J.  Backer,  Harlan;  S.  R.  Nothem,  Rem- 
sen,  and  Frank  Rubel,  Central  States  at 
Des  Moines. 


AMERICAN  THEA.  SPLY.  CO..  Sioux  Falls,  S.  D 
DES  MOINES  THEA.  SPLY.  CO.,  Des  Moines,  l» 
MINNEAPOLIS  THEA.  SPLY.  CO.,  Minneapolis,  Minn 

HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.  Corona  68,  N.  Y. 


RED  WAGON  PRODUCTS 

517  N.  7th  St.,  Minneapolis  5,  Minn. 
Telephone:  FEderal  6-1688 

Your  Best  Source 
Of  Concession  Supply 


'Gidget'  Star  in  Springfield 
SPRINGFIELD,  MASS.— The  Bijou  The- 
atre, a unit  of  B&Q  Theatres,  hosted 
Deborah  Walley,  star  of  Columbia’s  “Gid- 
get Goes  Hawaiian,”  on  a whirlwind,  one- 
day  tour  of  newspapers  and  radio  and  tele- 
vision stations. 


P/ease 

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MINNEAPOLIS 


With  suitable  product  lacking,  neighbor- 
hood houses  have  been  playing  such 
oldies  as  Born  Yesterday,  Gigi,  Cat  on  a 
Hot  Tin  Roof,  Picnic,  Butterfield  8 and 
Can-Can  . . . MGM’s  “Morgan  the  Pirate” 
played  first  run  at  four  area  drive-ins — 
the  Bloomington,  Lucky  Twin,  Hilltop  and 
Navarre  . . . Hazelton  & Dynes  is  handling 
the  distribution  of  “Dentist  in  the  Chair” 
in  this  territory. 

Worth  Stocker  closed  his  Palace  Theatre 
at  Gettysburg,  S.  D.  . . . Donna  Larson, 
cashier  at  MGM,  is  vacationing  in  Drover 
. . . Jerry  Bauman,  MGM  booker  in  Des 
Moines,  stopped  in  to  visit  the  local  MGM 
office  while  vacationing  . . . Dahlstrom 
& Weinberger,  theatre  decorators,  will  re- 
decorate the  Regent  Theatre  at  Cedar 
Falls,  Iowa,  for  the  Central  State  circuit 
early  next  month.  Later  in  September 
they  will  redecorate  the  Strand  at  Water- 
loo, Iowa,  for  the  Tri-States  circuit.  The 
Strand  also  will  be  remodeled,  with  im- 
provements planned  for  the  lobby,  front, 
auditorium  and  concession  stand. 

Bob  Lundquist  of  Minneapolis  Theatre 
Supply  vacationed  at  Woman  Lake.  Since 
returning  from  his  vacation  he  has  been 
keeping  offices  on  the  Row  well  supplied 
with  flowers  from  his  gardens  near  his 
home  in  suburban  Bloomington  . . . Jules 
Chapman,  United  Artists  manager  in 
charge  of  exchange  operations,  was  in  to 
help  local  manager  Carl  Olson  find  a new 
location  for  the  exchange  here.  Both 
United  Artists  and  National  Screen  Ser- 
vice are  scheduled  to  move  from  their 
present  quarters  at  the  end  of  this  month. 

Independent  Film  Service  has  rented 
additional  warehouse  space  at  525  North 
Seventh  St.,  according  to  Jack  Bradley, 
owner.  The  firm  will  take  possession 
September  1.  Independent  Film  Service 
has  its  offices  and  shipping  depot  at  72 
Glenwood  Ave.  . . . Mrs.  Louis  Drury 
of  Madison,  S.  D.,  purchased  the  Valley 
at  Lake  Benton  from  her  son  Roger.  The 
theatre,  which  had  been  closed,  reopened 
for  three  weekend  days  only. 

Outside  exhibitors  on  the  Row  were  John 
Johnson,  Deer  River;  Walter  Schwartz- 
wald,  Pine  City,  and  Paul  Perrizo,  Blue 
Earth  and  Winnebago  . . . Mike  Adcock, 
exchange  manager  for  Warner  Bros,  and 
chairman  of  the  Variety  Club  Heart  Hos- 
pital theatre  collection  drive,  reports  good 
cooperation  from  exhibitors  in  the  area. 
The  collection  drive  has  started  in  Min- 
neapolis . . . Nicky  Goldhammer,  Allied 
Artists  district  manager,  was  in. 

Gertrude  Brown,  wife  of  Columbia  ship- 
per Art  Brown,  died  August  9 . . . Forrie 
Myers,  sales  manager  of  Paramount,  called 
on  exhibitors  in  South  Dakota. 


Founder  Cards  to  Two  More 

HOLLYWOOD— Burt  Lancaster  and 

Princess  Grace  of  Monaco  are  the  two 
latest  founder  members  of  the  Hollywood 
Motion  Picture  and  Television  Museum. 
The  sponsoring  group  presently  totals  72, 
each  contributing  founder-member  fees  of 
$1,000  to  the  museum  fund.  A.  E.  Englan, 
chairman  of  the  museum  membership  com- 
mittee, noted  that  rolls  are  still  open  for 
founder  memberships  for  players  and  in- 
dustry leaders. 


NC-2 


BOXOFFICE  August  21,  1961 


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IFD  Will  Distribute 
Pathe-America  Films 

LOS  ANGELES — Budd  Rogers,  president 
of  Pathe-America  Distributing  Co.,  and 
Douglas  V.  Rosen,  general  manager  of 
International  Film  Distributors  of  Toronto, 
have  completed  an  agreement  whereby  IFD 
will  distribute  Pathe  - America’s  "The 
Deadly  Companions.”  Its  first  Canadian 
engagement  will  be  in  Toronto  in  August 
in  a multiple  run  of  conventional  and 
drive-in  theatres  operated  by  20th  Century 
Theatres. 

Rogers,  also  president  of  Sutton  Pictures 
Corp.,  which,  like  Pathe-America,  is  owned 
by  Pathe  Laboratories,  completed  a dis- 
tribution deal  with  IFD  to  distribute  the 
Sutton  releases  in  Canada. 


Dayton  Variety  Acquires 
New  Site  for  Day  Camp 

DAYTON — The  Dayton  Variety  Club  has 
purchased  an  eight-acre  site  for  a new  day 
camp  for  handicapped  children.  The  prop- 
erty includes  a summer  lodge  with  a large 
all-purpose  room,  a smaller  room  and  a 
kitchen,  located  along  Stillwater  river  six 
miles  north  of  Dayton.  Walter  Beachler, 
Variety  chief  barker,  said  a swimming  pool 
and  an  addition  will  be  built  to  house  sani- 
tary and  laundry  facilities  when  funds  are 
available.  A ramp  for  wheelchairs  will  also 
be  built,  he  said.  The  camp  will  be  oper- 
ated by  the  United  Cerebral  Palsy  Ass’n  of 
Dayton  and  Montgomery  County. 


R°y  Rogers  and  his  aggregation  were 
playing  to  capacity  crowds  at  Wiscon- 
sin State  Fair  Park.  He  broke  all  box- 
office  records  when  he  played  here  two 
years  ago.  This  is  the  only  state  fair 
on  his  schedule  this  year.  Roy  says  he  is 
going  to  take  it  a little  easier.  The  film 
industry  was  arranging  to  hold  a press 
luncheon  in  his  honor  during  the  last  few 
days  of  his  engagement, 
fe 

See  along  Filmrow:  Bill  Charboneau, 

Grantland,  Lancaster,  and  Midway  of 
Prairie  Du  Sac;  Ken  Brechler,  Town  The- 
a t r e,  Darlington;  Frank  Lesmeister, 
Dodge,  Dodgeville;  Pete  Stathis,  Classic, 
Sparta;  Nat  Nathanson,  district  manager, 
Chicago,  for  Allied  Artists,  discussing  pro- 
motion with  exhibitors  around  the  circuit, 
and  Allied  Artist’s  manager,  Bud  Rose, 
back  from  Baltimore  where  he  underwent 
a checkup  and  surgery.  Barbara  Perry, 
his  secretary,  returned  from  a two-week 
vacation  in  northern  Wisconsin. 

United  Artists  Manager  Joe  Imhof  just 
returned  from  a swing  about  the  circuit 
. . . Kenny  Siem,  office-manager-booker, 
announced  the  following  changes:  Joan 
Pierce,  to  booker’s  secretary;  Carol  Hue- 
bner  to  assistant  cashier,  and  Jane  Cryan, 
to  exchange  manager’s  secretary. 

The  promotion  of  the  week  was  staged 

at  the  Riverside  Theatre  by  A1  Paladino, 


U-I  publicity  director  in  this  area.  A1 
hired  a model,  dolled  her  up  in  a wedding 
gown,  had  her  pull  up  in  front  of  the 
theatre  in  a big  black  limousine,  dash 
through  the  lobby  and  up  and  down  the 
aisles  (the  lights  were  then  turned  on) 
shouting:  “Where’s  that  husband  of  mine, 
where  is  he??”  An  usher,  dressed  in  eve- 
ning clothes,  planted  in  the  audience,  was 
finally  located  (as  her  apparent  husband) 
and  she  then  proceeded  to  give  him  a 
piece  of  her  mind.  The  stunt  put  the 
audience  in  the  proper  frame  of  mind  as 
the  sneak  preview  flim  next  to  be  shown 
was  “Come  September.” 


A1  Monty  Now  Star  Clown 

NEW  BRITAIN,  CONN.  — A1  Monty 
(Montefalco),  former  Roxy  Theatre  man- 
ager turned  entertainer,  is  appearing  as 
star  attraction  seven  days  a week  in  the 
main  show  bowl  at  Pleasure  Island,  Wake- 
field, Mass.,  amusement  park.  He  is  billed 
as  Mr.  Sweep,  the  clown  character  he  has 
been  associated  with  in  television  for  the 
past  decade. 


Speaker  Rebuilding 

Aluminum  Voice  Coils 
Moisture-Proofed  3-4-5"  $1.10 

WALLACE  SPEAKER 
RECONING 

712  Rose  Ave.  Des  Moines,  Iowa 


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WANTED 


Hours:  Unlimited  * Week:  Full  7 Days 

Calls  made  on  the  Man  Who  Buys  when  he's  in  his  mellowest  mood.  It  makes 
your  selling  very  simple:  He  wants  to  buy.  You  want  to  sell.  So  you  get  to- 
gether and  make  a deal.  You  make  many  deals  as  the  days  go  by  . . . NOW 
is  a good  time  to  . . . 


Mire  BOXOFFICE  . . . 


to 


TELL 


YOUR 

STORY 


and  SELL 


YOUR  PRODUCT 
OR  SERVICE 


DISPLAY  and  CLASSIFIED  Advertising 


NC-4 


BOXOFFICE  ::  August  21,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


Assisi'  Theme  Pertinent 
In  World  Strife  Today 


“Francis  of  Assisi,”  the  motion  picture  about  one  of  the  most 
fascinating  personalities  in  Christian  history,  goes  beyond  religion, 
Plato  Skouras,  the  producer,  feels,  and  appeals  to  that  broad  class 
of  people  who  try  to  be  just  plain  good  citizens,  and  try  to  under- 
stand what  goes  on  in  their  community  and  world  at  large. 

Newspaper  and  radio  stations  gave  broad  coverage  to  Skouras’ 
stop  here  in  advance  of  the  opening  of  his  film  at  the  Saenger 
Theatre,  where  Walt  Guarino  is  manager. 

The  story  of  the  youth  in  medieval  Italy  who  forged  his  way 
to  a life  of  peace  and  love  despite  warfare  and  confusion  is  pertinent 
to  our  times.  This  theme  was  emphasized  by  Skouras  in  his  publicity 
interviews. 


The  campaign  for  the  Saenger  opening  was  built  strongly 
around  religious  media,  leaving  the  overtones  to  go  beyond.  More 
than  1,500  priests,  nuns  and  other  religious  groups  attended  a 
screening  hosted  by  Manager  Guarino  and  20th-Fox  at  the  Jesuit 
High  School.  On  the  following  Sunday,  it  was  reported  a substantial 
number  of  priests  commended  the  film  from  the  pulpit  at  masses. 
Nuns  and  priests  in  summer  schools  recommended  the  film  to  then- 
classes.  , , , 


Naturally,  this  film  about  the  saint 
Catholic  Church  received  A-l  cooperation 
from  all  Catholic  organizations — Catholic 
Action,  Legion  of  Decency,  etc. 

An  important,  and  unusually  interesting, 
part  of  the  promotion  was  the  treatment 
of  the  film  by  the  New  Orleans  State-Item. 
In  its  combined  Saturday-Sunday  issue 
just  prior  to  the  opening,  the  amusement 
page  featured  a montage  of  scenes  from 
“Francis  of  Assisi”  arranged  in  the  form  of 
a large  cross. 


who  stands  high  in  the 


Montage  of  scenes  from 
"Francis  of  Assisi"  domi- 
nates the  amusement  page 
of  the  States- Item  at  New 
Orleans  on  a Saturday- 
Sunday  issue  prior  to  the 
opening  at  the  Saenger 
Theatre. 


THREE  RED  DRAMAS  FOLD  ' 

Shows  About  USSR  - 
Tough  to  Promote 


THE  BARD  NO  EMMY  WINNER 

B Jack  Benny  Defends 
48  Four  Script  Writers 


French  Mistress'  Not  Sexy  or  French;  5 Weeks 


Two  huge  hand-painted  signs,  15x50 
feet,  were  erected  by  General  Outdoor  near 
the  Civic  Center  and  the  other  near  the 
Union  railway  terminal.  The  budget  for 
newspaper,  television  and  radio  was  in- 
creased. 


Nightery  Reservations 
Taken  at  Michael  Todd 

The  Michael  Todd  Theatre  in  Chicago 
has  instituted  another  classtype  service. 
Patrons  attending  performances  of  “La 
Dolce  Vita”  may  make  reservations  with 
a hostess  in  the  lobby  for  Mister  Kelley’s 
Tradewinds,  the  Palmer  House  Empii-e 
Room  and  other  night  spots  presenting 
after-theatre  entertainment. 

Recently  arrangements  were  made  so 
patrons  might  order  mixed  drinks  at  a 
lobby  booth,  then  go  across  the  street  to 
Diamond  Jim’s  during  the  intermission 
where  the  drinks  would  be  waiting. 


The  Bar  Harbour  Theatre  at  Massapequa 
Park,  Long  Island,  N.Y.,  occasionally  plays 
a French-language  picture,  and  at  such 
times  Manager  Charles  Stokes  is  ac- 
customed to  write  to  the  French  teachers 
in  all  Nassau  and  Suffolk  County  high 
schools  and  invite  them  to  it.  If  the 
teachers  agreed  the  film  was  suitable  for 
their  students,  Stokes  arranged  matinee 
showings  for  them.  These  have  been  suc- 
cessful. 

Then  “The  French  Mistress”  came  up. 
For  this  he  wrote  to  the  teachers  that 
this  is  not  a sexy  French  movie,  not  even 
a French-language  picture,  but  a cute  little 
comedy  about  an  English  boys  school  and 
the  troubles  it  went  through  when  hiring 
a French  teacher. 

Stokes  invited  the  teachers  in  the  two 


counties  to  a preview  and  told  them  if  they 
thought  the  picture  was  suitable  to  tell 
their  students  about  it.  He  also  sent  the 
same  letter  and  invitation  to  the  heads  of 
42  organizations. 

“It  must  have  had  some  effect  because 
I never  had  so  many  young  women  and 
men  in  the  theatre,”  Stokes  reports,  “and 
I just  finished  a record-breaking  five-week 
run.” 

Stokes  publishes  a four-page  program 
with  every  new  picture,  selling  space  to 
some  business  at  $25  for  the  back  cover 
page.  And  for  “The  French  Mistress,”  of 
course,  his  program  cost  was  taken  care  of 
by  the  ad.  The  Bar  Harbour  programs 
usually  are  laid  out  in  the  style  of  legitimate 
stage  and  opera  ads. 

The  theatre  is  in  Central  Long  Island. 


BOXOFFICE  Showmandiser  ::  Aug.  21,  1961 


— 133  — 


1 


Tied-lo-TV  Patrons  Get 
Letter  From  Manager 

July  bookings  at  the  Roxy  Theatre  in 
Newmarket.  Ont.,  not  only  were  uniformly 
good  boxoffice,  but  on  hand  from  the 
Odeon  district  office  was  a supply  of  8V2 
x 11  heralds  imprinted  on  one  side  with 
the  Odeon  Theatres  20th  anniversary  con- 
test. which  was  conducted  throughout  the 
circuit  (it  closed  July  29 1.  and  the  other 
side  left  blank  for  imprinting  local  pro- 
gram copy. 

The  20th  anniversary  prize  was  a week’s 
vacation  trip  for  two  to  Acapulco  via 
Canadian  Pacific  Airlines. 

Chris  Holmes,  manager  of  the  Roxy, 
thought  he  would  try  something  different. 
After  he  had  his  July  program  printed  on 
the  one  side,  he  prepared  a letter  aimed 
at  stay-at-homes  and  TV-addicts,  and  had 
1,000  of  these  made  up.  A thousand  names 
selected  at  random  from  the  phone  book 
provided  the  mailing  list.  His  letter  read: 

Dear  Patron: 

Even  though  the  novelty  of  television  has  long 
since  passed,  force  of  habit  is  hard  to  break.  One 
is  inclined  to  accept  what  TV  has  to  offer,  not 
so  rr-fjch  from  quality  standards  but  because  we  live 
in  a pushbutton  age. 

Watching  a movie  on  TV,  whether  a new  one 
which  is  a rarity,  or  one  of  ancient  vintage  which, 
if  good,  is  replayed  frequently,  is  broken  up  with 
annoying  commercials  and  transmission  troubles. 

This  kind  of  presentation  doesn't  begin  to  compare 
with  the  excellence  of  motion  pictures  on  a theatre 
screen.  The  fine  techniques  of  color  photography  are 
lost  on  television.  The  theatre  presentation  pro- 
gresses without  numerous  interruptions. 

I am  enclosing  a schedule  of  bookings  to  be.  shown 
at  the  Roxy  Theatre  during  July.  All  attractions 
are  1961  releases,  and  are  diversified  to  appeal 
to  every  taste. 

Please  pick  out  the  program  you  would  like  to  see 
and  bring  one  friend  to  see  it  with  you.  In  return 
you  will  be  a guest  that  evening  by  presenting  this 
letter  to  the  doorman  AS  YOUR  INDIVIDUAL  FREE 
ADMISSION.  After  seeing  the  show,  you  will  agree 
there  is  a BIG  difference  from  watching  tiny  TV. 


Newsboys  Win  Ducats 
To  See  'Jules  Verne' 

Some  300  carrier  boys  of  the  Post- 
Standard  at  Syracuse,  N.Y.,  won  tickets 
to  “The  Fabulous  World  of  Jules  Verne” 
and  "Bimbo  the  Great”  at  the  RKO  Keiths 
Theatre  in  a subscription  promotion. 
Manager  Sol  Sorkin  supplied  the  tickets, 
while  the  Post-Standard  plugged  the  film 
and  the  contest  in  large-space  house  ads 
and  literature  to  its  hundreds  of  carriers. 

Ten  thousand  heralds  were  made  up  and 
distributed  by  the  newspaper  throughout 
the  city  advertising  the  “Big  Double  Fea- 
ture” and  the  free  ticket  offer:  “Take 
your  brother  . . . Your  buddy  . . . Each 
ticket  — Only  one  daily  and  Sunday  order 
plus  increase,  etc.” 

Twelve  gross  of  “The  Fabulous  World  of 
Jules  Verne”  balloons  imprinted  with  the- 
atre and  playdate  was  distributed  at 
schools. 

The  television  station  contributed  five 
one-minute  and  two  20-second  free  spots 
on  its  morning  kiddy  show,  in  addition  to 
regular  paid  TV  spots. 

Fifty  one-sheets  were  posted  around  the 
city,  there  were  displays  in  all  libaries  and 
all  science-fiction  groups  were  notified. 


Advertises  Airer  Restaurant 

At  Farmington,  Conn.,  Manager  Hector 
Frascadore  of  the  Farmington  Drive-In 
advertises:  “Come  Early  — Visit  Our 

Restaurant!” 


Producer  William  Castle’s  Coward’s 
Corner  gimmick  for  his  shocker  film 
“Homicidal”  packs  a definite  ticket-selling 
punch,  exhibitors  who  have  used  the 
money-back-if  you  prove  yourself  a-coward 
promotion  report. 

For  example,  there’s  Sam  Conti,  manager 
of  the  Stanley  Theatre  in  Jersey  City, 
N.J.  He  reports: 

“We  set  up  the  Coward’s  Corner  in 
advance  of  opening,  and  got  a story  break 
with  a photo  in  the  Jersey  Journal  on  the 
Monday  before  our  Wednesday  opening. 
We  had  the  ‘yellow  streak’  leading  from 
the  orchestra  to  the  Coward’s  Corner  in  our 
large  lobby.  This  created  quite  a stir, 
especially  with  our  younger  patrons. 

“The  stunt  definitely  paid  off  as  we 
did  a terrific  gross  on  the  picture  even 
with  ‘Ben-Hur’  opening  against  us  at  an 
opposition  house. 

“The  stunt  was  okay,  but  it  was  a 
headache,  also:” 

The  promotion  involves  presentation  of 


a “Coward’s  Certificate”  with  the  purchase 
of  each  ticket,  then  during  the  peak  of 
the  “panic”  in  the  film  there  is  a “fright 
break”  when  any  overcome  moviegoers  may 
leave  and  “follow  the  yellow  streak  to  the 
Coward’s  Corner  where  they  certify  to  be- 
ing a “devout  coward”  and  receive  their 
money  back. 

The  Coward  Certificates  are  numbered 
consecutively.  At  the  beginning  of  each 
show  only  those  numbered  certificates  is- 
sued for  that  show  are  valid  for  refunds. 

Apparently  a number  of  youngsters  fol- 
lowed the  yellow  streak  during  the  “fright 
break”  just  for  the  thrill  of  it.  Of  course, 
they  would  buy  another  ticket  with  their 
refunds,  but  all  this  required  extra  money 
handling ! 

The  Stanley’s  Coward  Corner  is  illus- 
trated above.  Manager  Conti  and  Rose 
Toussaint,  nurse,  stand  beside  the  display. 
Robert  Blomquist,  doorman,  poses  behind 
the  refund  window. 


A Pepe'  Float  in  Golden  Fiesta  Parade 


This  "Pepe"  float  appeared  in  the  Golden  Fiesta  parade  in  Falfurrias,  Tex.,  boosting  the  showing  of 
the  film  at  the  Pioneer  Theatre,  a Lone  Star  Theatres  operation.  Joe  Isbell,  the  Pioneer  manager,  re- 
ports Manuei  Gonzales,  a local  young  fellow  he  selected  to  impersonate  Pepe  for  the  film,  is  almost  a 
dead  ringer  for  Cantinflas. 


2 


134  — 


BOXOFFICE  Showmandiser  ::  Aug.  21,  1961 


jOOO 

fide 


Mid| 
*M  5/ 


Plush  Mr.  Panda  Flies 
To  'Serpent'  Opening 

Mr.  Panda,  five  feet  of  black  and  white 
plush  full  of  kapok,  or  whatever  they  stuff 
pandas  with,  came  all  the  way  from  Holly- 
wood (and  in  his  own  airplane  seat,  too) 
to  be  a guest  on  the  morning  Mr.  Pepper- 
mint television  program,  a kiddy  show 
which  has  one  of  the  top  ratings  at  Dallas, 
Tex.,  evening  programs  included. 

And  Mr.  Panda  stayed  around  eight  days 
for  appearances  on  the  Peppermint  pro- 
gram and  at  the  Village  Theatre,  where 
a motion  picture  about  him,  “Panda  and 


Jerry  Haynes  (Mr.  Peppermint  of  WAAF-TV)  met 
Mr.  Panda  at  Dallas  Love  Field.  He  is  surrounded 
by  his  "Gumdrop"  admirers  who  went  along  to  greet 
the  (stuffed)  traveler  from  Hollywood! 


the  Magic  Serpent,”  opened  during  his  stay. 

Mr.  Peppermint,  whom  friends  know  as 
Jerry  Haynes  of  WAAF-TV,  went  out  to 
the  airport  to  meet  Mr.  Panda’s  plane,  tak- 
ing along  a still  and  a newsreel  photog- 
rapher and  a radio  newsman.  The  foot- 
age was  used  on  Jerry’s  show  and  on  the 
regular  10  p.m.  news. 

Mr.  Peppermint  promoted  “Panda” 
through  the  eight  days  via  a contest 
directed  at  his  “Gumdrop”  listeners,  asking 
them  to  name  the  five-foot  stuffed  panda. 
The  four  top  winners  received  30 -inch 
stuffed  pandas,  the  next  25  got  tickets  to 
see  the  film  at  the  Village. 

The  first  week  of  “Panda  and  the  Magic 
Serpent”  was  nothing  short  of  sensational,” 
Hal  Cheatham,  Interstate  Theatres  pub- 
licist at  Dallas,  reports,  due  primarily  in 
his  opinion  to  the  tieup  with  WAAF-TV. 

Mr.  Peppermint  also  made  two  appear- 
ances at  the  Village  at  midweek  after  the 
film  opened. 

Of  course,  the  paid  TV  spots  budgeted 
for  the  film  were  used  on  WAAF-TV. 


X-15  Models  for  Film 

Some  2,000,000  Revell  model  toy  kits  of 
the  famed  United  States  rocket  plane, 
X-15,  will  be  on  sale  in  more  than  125,000 
stores  throughout  the  nation  by  November 
when  “X-15,”  Frank  Sinatra’s  Essex  Pro- 
duction film,  is  scheduled  to  be  released  by 
United  Artists. 


CITATION  WINNERS  FOR  JUNE-JULY  1961 


Birk  Binnard,  manager  of  the  Landis  Theatre,  Vineland,  A '.J.  Promoted  gala-type, 
community-supported  premiere  of  “Can-Can,”  first  ever  held  in  this  town  of 
approximately  9,000  off  beaten  track  in  southern  New  Jersey. 

Fred  C.  Leavens,  manager.  Casino  Theatre,  Halifax,  N.S.  For  his  campaign  on 
“Dentist  in  the  Chair,”  in  which  he  solicited  contributions  by  local  dentists  for 
promotion  expenses. 

• 

Jim  Wiley,  manager,  Malverne  Theatre,  Malverne,  Long  Island,  N.Y.  His  campaign 
on  “Make  Mine  Mink”  contributed  to  a run  of  more  than  seven  weeks. 

Tiff  Cook,  Famous  Players  exploitation  department,  Toronto,  Out.  Excellence  of 
campaign  on  “Hand  in  Hand.” 

Crant  Frazee,  manager  of  Fairborn  Theatre,  Fairborn,  Ohio,  who  now  is  assistant 
to  Mike  Chakeres,  general  manager  of  Chakeres  Theatres,  Springfield,  Ohio. 
For  his  successful  summer  kiddy  series  formula. 

Ivan  Ackery,  manager,  Orpheum  Theatre,  Vancouver,  B.C.  For  masterful  campaign 
in  behalf  of  the  historical  drama,  “The  Canadians.” 

John  W.  Creamer,  Holiday  Theatre,  Denver,  Colo.  Alert  showmanship  in  behalf  of 
“Destination  Moon”  when  Cmdr.  Alan  Shepard  made  missile  flight  into  space. 

• 

Paul  Summerville,  Famous  Players  Canadian  manager  at  Toronto,  Out.,  who  helped 
assure  success  of  Buddy  Knox  stage  program  on  tour  of  FPC  small-city  situations 
in  Ontario. 

Henry  H.  Cohan,  Beverly  Theatre,  Bridgeport,  Conn.  Cited  for  the  traffic  safety 
promotions  he  has  perfected  in  connection  with  the  Beverly  kiddy  shows. 

• 

Richard  E.  Young,  manager.  Dale  Drive-In,  Tuscaloosa,  Ala.  For  demonstration  of 

effective  showmanship  by  which  he  increased  monthly  grosses  18  per  cent. 

• 

Allan  Perkins,  Dan  forth  Theatre,  Toronto,  Ont.  Holidaytime  kiddy  show  promotion. 

Harry  A.  Wiener,  former  manager  of  the  Community  Theatre,  Morristown,  N.J., 
who  now  is  city  manager  for  Walter  Reade  Theatres  at  Asbury  Park,  l\.J.  For 
distinctive  “money  tree”  promotion  in  cooperation  with  Morristown  Trust  Co.  in 
behalf  of  “The  Grass  Is  Greener.” 

• 

Robert  Coodfriend,  advertising  manager  for  Durwood  Theatres,  Kansas  City,  Mo. 
For  his  skillfully  planned  and  tastefully  executed  invitational  preview  and  stage 
wedding  he  and  his  coworkers  arranged  for  “The  Pleasure  of  His  Company”  at 
the  Empire  Theatre. 


Tammy'  Sundae  Deal  Easy  With  U-l  Aids 


Cinemascoop,  the  A.M.  Ellis  Theatres 
bulletin  to  managers,  reports  Universal  had 
an  advance  agent  in  Philadelphia  working 
ahead  of  the  saturation  opening  of  “Tam- 
my Tell  Me  True”  in  the  key  runs. 

The  article  reported  she  (the  female 
publicist  was  not  named)  introduced  the 
prepackaged  gimmicks  available  for  this 
picture.  “The  best  of  the  lot,”  Cinemascoop 
related,  “is  material  with  which  to  per- 
suade drugstore  and  luncheonette  soda 
fountains  to  feature  ‘TAMMY’  Sundaes  the 
week  ahead  of  and  during  the  run  of  the 
picture.  This  is  very  simple  for  the  man- 
ager to  arrange  and  will  be  a great  at- 
tention-getter among  the  teenage  set,  at 
whom  the  picture  is  slanted.  Printed 
streamers  are  available  to  be  pasted  up  on 


fountain  back-bars  advertising  the  new 
sundae  (which,  of  course,  can  be  any  con- 
coction the  fountain  man  wishes),  with 
space  for  the  theatre  imprint  and  play- 
dates.  In  addition,  there  are  available 
special  ‘TAMMY’  badges  (the  big  four- 
inch  type  so  popular  with  the  kids ) , which 
can  be  furnished  to  the  fountains  to  give 
as  a premium  with  the  sundae.  They  can 
also  be  distributed  to  record  stores  to  give 
away  with  record  purchases.  Every  theatre 
is  being  furnished  with  the  Decca  recording 
of  the  title  song,  and  this  should  definitely 
be  played  in  the  lobby  beside  a 40x60  as 
far  in  advance  as  possible. 

“This  all  adds  up  to  a very  effective 
little  campaign,  one  that  gets  us  away 
from  our  theatres  with  the  picture.” 


BOXOFFICE  Showmandiser  ::  Aug.  21,  1961 


135  — 


3 


Tim  Issue  on  'Goliath' 
Goes  to  10,000  Boys 

RKO  Keiths  Theatre  in  Syracuse,  N.Y., 
was  fortunate  in  its  booking  of  “David 
and  Goliath.”  which  was  dualed  with 
“Tomboy  and  the  Champ.”  The  lucky 
break  involved  Tim,  Magazine  for  Boys, 
which  had  just  put  out  its  May  issue  fea- 
turing the  “exciting  story  of  David  and 
Goliath  and  how  Director  David  Pottier 
undertook  to  produce  the  renowned  Biblical 
tale  in  a motion  picture.” 

The  Tim  issue  had  a cover  photo  and 
four  inside  pages  with  drawings  and  photos 
on  “David  and  Goliath,”  and  just  as  im- 
portant for  Keiths  Manager  Sol  Sorkin. 
Wells  & Coverly,  one  of  the  better  stores 
in  Syracuse,  was  the  official  Tim  store 
there.  , , , 

Through  the  efforts  of  Sorkin,  Wells  & 
Coverly  mailed  10.000  copies  of  the  May 
issue,  two  weeks  in  advance  of  the  Keith 
playdate,  to  boys  in  the  territory. 

Sorkin  reports  that  the  “David  and 
Goliath”  flickers  were  so  popular  that  he 
distributed  all  the  1,000  he  had  ordered, 
in  advance  instead  of  500  prior  and  500 
the  Saturday  after  opening,  as  he  had 
planned. 

The  Columbia  Records  salesmen  dis- 
tributed recordings  of  the  film  music  to 
all  the  deejays,  who  confined  their  an- 
nouncements to  the  title.  Paid  spots  took 
care  of  the  theatre  and  playdate. 

Four  free  24-sheets  in  color  and  100 
small  sheets,  also  free,  were  posted  around 
town  in  advantageous  spots,  including  out- 
lets for  the  Dell  comic  books  on  “David 
and  Goliath.” 

The  4-H  groups  were  alerted  to  “Tom- 
boy and  the  Champ.” 

Task  Force  Alpha  Boys 
Pick  'Voyage'  Trip  Girl 

Rita  “Pernie”  Pervil  of  the  Brighton 
section  of  Brooklyn  was  chosen  as  “The 
Girl  We  Would  Most  Like  to  Take  on  a 
Voyage  to  the  Bottom  of  the  Sea”  by  300 
men  of  the  Navy  Task  Fleet  Alpha  in  the 
finals  of  the  “Voyage”  contest  at  New 
York’s  Paramount  Theatre.  Miss  Pervil 
will  be  flown  by  TWA  and  Panama  Air- 
lines to  an  expense-paid  week  at  the  Mar- 
rakesh Hotel  in  Jamaica.  The  winner  in 
the  men’s  division  of  the  contest  was  Jerry 
Howard,  also  of  Brooklyn.  He  also  was 
awarded  the  trip  to  the  Marrakesh  by  a 
group  of  WAVES  from  the  Brooklyn  Navy 
Yard. 

Honored  guests  at  the  Paramount  were 
the  crew  members  of  the  USS  Randolph, 
the  Task  Force  Alpha  ship  that  picked 
Cmdr.  "Gus”  Grissom  out  of  the  sea  fol- 
lowing his  astronaut  ride. 


Archie  Sends  Gold  Brick! 

Ken  Vohs,  manager  for  Delft  Theatres 
at  Escanaba,  Mich.,  enlisted  the  aid  of 
Joe  Imhoff,  who  in  turn  passed  the  word 
along  to  A1  Fisher  of  New  York  and 
Maurice  Segal  of  Hollywood,  all  with 
United  Artists,  and  through  their  efforts, 
Archie  of  “The  Last  Time  I Saw  Archie” 
contributed  a gold  brick  and  two  $5  checks 
to  Escanaba’s  Project  Pride,  which  is 
seeking  $12,000  for  a community  improve- 
ment. The  checks  were  from  Jack  Webb 
and  Robert  Mitchum  of  the  cast. 


As  It  Looks  To  Me 

By  KROGER  BABB 

A Showman' s Views  on  Merchandising  M of  ion  Pictures 


THEATRES  SPEND  uncountable  mil- 
lions annually  for  newspaper  advertising. 
With  a few  scattered  exceptions,  news- 
paper publishers  demand  a higher  space- 
rate  for  theatre  advertising  than  any  other 
local  advertising.  The  publishers’  explana- 
tion of  this  surcharge  has  always  been 
that  it  is  justified  because  newspapers  give 
columns  upon  columns  of  space  free  to 
publicity  news  about  new  pictures,  Holly- 
wood and  the  industry,  along  with  pictures 
of  the  new  stars  and  scenes  from  the  new 
films.  There  was  a day  when  this  was  true, 
but  it  certainly  is  no  longer  a fact. 

HOW  MUCH  THEATRES  SPEND  in 
local  newspapers,  annually,  would  make 
a very  impressive  figure  but  it’s  unavail- 
able, because  the  industry  has  no  public 
relations  and/or  research  division  to 
gather  such  information.  No  one  will 
question  the  fact  that  theatres  are  among 
the  nation’s  top  space-buyers.  Better  still, 
they  are,  without  contradiction,  the  nation’s 
most  frequent  and  steady  advertisers.  It 
is  also  a fact  that  a theatre  ad  is  among 
the  most  profitable  any  newspaper  runs, 
because  a large  portion  of  it  is  usually  a 
mat  and  requires  little  typesetting  and 
composition  labor. 

NEWSPAPERS  WOULD  FEEL  IT  right 
where  it  would  hurt  most  if  the  nation’s 
16,000  theatres  were  to  discontinue  all 
newspaper  advertising  for  a year.  The  loss 
to  newspapers  would  be  so  great  that  few, 
if  any  of  them,  could  find  other  sources 
of  income  to  offset  the  loss.  Therefore,  if 
theatres  were  organized,  as  they  should  be, 
the  industry  would  either  be  enjoying  a 
much  better  press  or  else  the  rates  theatres 
are  paying  for  local  ads  would  be  reduced 
to  be  comparable  with  what  other  adver- 
tisers pay.  Any  thought  of  a moratorium 
on  newspaper  advertising  should  be  least 
and  last  in  the  thinking  of  any  theatre- 
man.  Yet,  today,  several  theatres  are  prov- 
ing to  their  local  publishers  that  they  can 
live  without  them.  Some  are  substituting 
weekly  mailings.  Others  are  using  only 
radio. 

IT  IS  A PROVEN  FACT  that  theatres 
can  operate  profitably  without  newspaper 
advertising  in  some  few  situations.  How- 
ever, the  operation  is  neither  as  smooth  or 
as  convenient.  It  requires  much  foresight, 
farther-in-advance  bookings,  careful  cam- 
paign planning,  much  more  work.  It  is  far 
better  to  live  with  your  newspaper  than 
without  it.  It  is  far  better  to  avoid  a rate 
fight  than  have  one.  Yet,  the  theatre 
owner  can’t  be  blamed  who  looks  his  pub- 
lisher in  the  eye  and  says,  “My  business 
is  bad,  my  new  pictures  need  the  publicity 
and  scene  mats  I’m  supposed  to  be  getting 
— or  at  least  I’m  paying  for,  rate-wise!” 

MOST  PUBLISHERS  are  reasonable, 
sincere,  dedicated  men.  They  listen  to  any 
advertiser  whose  business  is  in  trouble  and 
who  needs  special  help.  The  biggest  prob- 


lem is  that  they  have  no  one  these  days,  ie- 
visiting  their  offices  and  asking  for  their  ■*“ 
ear.  In  a sizeable  midwestern  city  the 
other  day,  a publisher  told  us,  “You’re  the 
first  person  from  the  motion  picture  in- 
dustry who  has  been  in  this  office  in 
eight  or  ten  years!”  He  was  very  coopera- 
tive. Most  newspaper  editors  with  whom 
we  have  talkd  recently,  point  out  that  the 
flow  of  stories,  mats  and  photos  from  the 
studios  on  new  pictures  and  new  stars  has 
practically  ceased.  They  refuse  to  be 
labeled  noncooperative.  “Send  us  stuff 
that’s  fit  to  print  and  we’ll  publish  it,”  is 
their  pet  reply. 

AT  LEAST  HALF  of  the  theatremen 
that  we’ve  worked  with,  while  on  the  road 
during  the  past  year,  don’t  even  know  the 
exact  ad  rate  they’re  paying.  Neither  do 
they  know  their  editors  or  publishers. 

With  publishing  costs  what  they  are 
these  days,  one  can  hardly  expect  the 
newspapers  to  beg  the  industry  for  an 
opportunity  to  help  publicize  new  product 
and  personalities.  Television  has  stepped 
in  and  grabbed  much  of  this  free  space 
that  used  to  go  to  motion  picture  pro- 
motions. Yet,  publishers  hasten  to  inform 
you  that  it’s  no  one’s  fault  other  than  the 
local  theatreman’s — and  Hollywood’s.  To- 
day, theatres  are  getting  about  10  per  cent 
of  the  local  newspaper  promotional  space 
they  once  did,  and  the  lack  of  it  is  ob- 
vious at  the  boxoffice. 

MORE  THAN  PASSING  thought  needs 
be  given  this  situation.  In  another  ten 
years  today’s  big-name  stars  will  be 
mostly  washed  up,  old  or  deceased.  The 
new  stars  of  today  and  tomorrow  must  fill 
their  shoes.  The  public  doesn’t  know  these 
new  personalities  and,  unless  vast  im- 
provement in  the  industry’s  public  rela- 
tions with  the  press  is  made,  the  public 
never  will  be  attracted  by  their  names.  The 
fact  is  that  too  many  theatremen  don’t 
know  these  new  stars,  their  names  or  how 
to  spell  them.  As  severe  as  the  product 
shortage  these  days  may  be,  ask  yourself 
about  the  tomorrows.  “What  are  you  going 
to  sell?” 


All  identical  twins  and  their  parents  were 
admitted  free  to  the  State,  Minneapolis, 
and  Paramount,  St.  Paul,  during  the  show- 
ing of  “The  Parent  Trap.”  The  stunt  was 
planned  by  Charles  Zinn,  manager,  and 
Bob  Thill,  house  manager  of  the  State,  and 
Tommy  Martin,  manager  of  the  Para- 
mount. The  offer  was  publicized  in  Minne- 
apolis by  Bob  Murphy  in  his  Minneapolis 
Star  column  and  in  St.  Paul  by  Bill  Diehl, 
film  columnist  for  the  St.  Paul  Dispatch.  s 
Twins  ranging  in  age  from  2 to  20  years  • 
showed  up  at  the  two  theatres,  with  their 
parents.  To  obtain  additional  publicity  the 
State  theatre  hired  a pair  of  identical  twins 
for  radio  and  television  appearances. 


Identical  Twins  Free 


4 


— 136  — 


BOXOFFICE  Showmandiser  ::  Aug.  21,  1961 


Mt 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases  <§>  is  for 
CinemaScope;  (V)  VistaVision;  <§)  Superscope;  ($)  Naturama;  (g)  Regalscope;  (j)  Techmroma. 
Symbol  0 denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


FF  Very  Good;  4-  Good;  — Fair;  ~ Poor;  — Very  Poor. 


In  the  summary  FF  is  rated  2 pluses,  — os  2 minuses. 


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'to 

O 

E 

T3 

O 

O QJ 

o 

V>  *= 

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o S 

co 

z cr 

> 

u_ 

z cr 

CL  S 

z o 

2506  y Absent- Mindtd  Professor,  The 


(97)  Coined*  Drama  BV 

2550  ©Ada  (108)  © Drama MGM 

2552  After  Mein  Kampf 

(74)  Semidoc’y Brenner 

2546  ©Alakazam  the  Great 

(85)  Cartoon  Feature  AIP 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  20th-Fox 

2514  ©All  in  a Night's  Work 

(94)  Comedy  Para 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  Atlantis 

2524  Angel  Baby  (98)  Drama  AA 

2489  Angry  Silence,  The  (95)  Dr Valiant 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed  Atlantis 

2496  Another  Sky  (83)  Melodr Harrison 

2549  Armored  Command  (99)  War  Dr AA 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  MGM 

2541  ©Atlas  (84)  Spec.  VistaScope.  . Filmgroup 


2-27-61 

++ 

FF 

FF 

FF 

+ 

+ 

FF 

13+ 

8-  7-61 

+ 

+ 

+ 

+ 

+ 

+ 

6+ 

8-14-61 

-4- 

- 

+ 

3+3- 

7-17-61 

-H- 

+ 

FF 

+ 

FF 

9+ 

4-17-61 

± 

+ 

± 

+ 

6+4- 

3-27-61 

-H 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

3-13-61 

1+1- 

5-15-61 

FF 

FF 

+ 

4; 

+ 

8+2- 

12-26-60 

FF 

FF 

++ 

++ 

++ 

FF 

4+ 

u+ 

7-24-61 

2+2— 

1-23-61 

+ 

+ 

-4- 

3+1- 

8-  7+1 

+ 

+ 

2+ 

4-24-61 

FF 

+ 

+ 

FF 

+ 

+ 

9+1- 

7-  3-61 

+ 

1+ 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 20th-Fox  7-17-61  + 

2517  Behind  the  Mask  (85)  Dr Showcorp  4-24-61  + 

2382  ©Ben-Hur  (212)  Camera  65 

Biblical  Drama  MGM  11-30-59  Ft 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus  4-24-61  ± 

2526  ©Beyond  All  Limits  (100)  Dr Omat  5-15-61  FF 

2531  Beware  of  Children  (80)  Com AIP  6-  5-61  + 

2528  ©Big  Show,  The  (113)  © Dr. . .20th-Fox  5-22-61  FF 
2520  ©Bimbo  the  Great  (87)  Circus  Dr.  ..WB  5-  1-61  + 

2504  Black  Sunday  (84)  Horror  Dr AIP  2-20-61  + 

2516  Blast  of  Silence  (77)  Drama  U-l  4-17-61+ 

2496  Blueprint  tor  Rebbery  (88)  Cr Para  1-23-61  + 

2543  Brainwashed  (102)  Dr AA  7-10-61  ± 

2534  ©By  Love  Possessed  (115)  Drama...  UA  6-12-61  + 


2485  Caltiki,  The  Immortal  Monster 

(76)  Sc.-F’n  AA  12-  5-60  ± 

2512  ©Canadians,  The  (85)  © Dr..  .20th-Fox  3-20-61  4= 

2494  Carry  On,  Constable  (86)  Com..Govn'r  1-16-61  + 

2495  ©Carthage  :n  Flames  (111) 

® Spectacle  Drama  Col  1-23-61  ± 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA  8-14-61  at 

2488  ©Cimarron  (140)  © Dr MGM  12-19-60  Ft 

2497  Circle  of  Deception  (100)  Dr.  20th-Fox  1-30-61  + 
2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR  1-  9-61  + 

2550  Cold  Wind  in  August  (80)  Dr.Aidart  8-7-61  + 
2544©Come  September  (112)  © Com. ...U-l  7-10-61  FF 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup  8-  7-61  + 

2494  ©Cry  for  Happy  (110)  © Com Col  1-16-61  + 

2521  Cry  Freedom  (90)  Dr Parallel  5-  8-614= 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama U-l  5-  8-61  4+ 


— D — 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA 

2512  Days  of  Tnrills  and  Laughter  (93) 

Comedy  Compilation  20tb-Fox 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America 

2514  ©Dead  One,  The  (70)  Horror  SR 

2547  Dentist  in  the  Chair  (84)  Com Ajay 

2503  Devil’s  Commandment  (71)  © Ho.  . .RCIP 
2508  ©Don  Quixote  (110)  Classic  Dr...  MGM 

2499  Dondi  (100)  Comedy AA 

2527  ©Dr.  Blood's  Coffin  (92)  Ho UA 


4-22+1  + 

3- 20-61  ft 

6- 12-61  Ft 

4-  3-61  ± 

7- 24+1  FF 
2-20-61  ± 
3-  6-61  Ft 
2-  6-61  ± 

5- 22-61  — 


— E— 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60  Ft 


— F— 

2520  Fabulous  World  of  Jules  Verne,  The 

(82)  Novelty  Adv WB  5-  1-61  4+ 

2542  ©Fanny  (133)  Com.  Dr 20th-Fox  7-  3+1  44 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox  5-15+1  + 


Ft  4t 


+ 

+ ± 

4;  4; 

+ + 

4;  + 

44  + 
44 

-4-  -+- 


+ 

-4-  v 

+ 

± 4; 

44  44 
44  ± 

+ 

+ 44 

+ + 
+ + 

44 

± + 
+ + 
+ 
+ 
44 


44  44 

+ + 

44  44 

- + 


+ 

+ 

± 

7+4- 

1+ 

FF 

FF 

Ff 

tF 

14+ 

+ 

2+1- 

2+ 

+ 

4; 

4+1- 

+ 

FF 

+ 

FF 

10+1- 

+ 

— 

4; 

— 

5+5- 

FF 

FF 

+ 

+ 

9+ 

FF 

+ 

4; 

7+3- 

+ 

+ 

+ 

8+1- 

FF 

+ 

+ 

7+1- 

FF 

+ 

+ 

+ 

8+2- 

± 

— 

— 

3+4- 

+ 

+ 

+ 

4; 

6+4- 

+ 

3+ 

+ 

Hh 

7+6- 

+ 

2+1- 

Ft 

FF 

+ 

FF 

13+ 

FF 

+ 

+ 

7+1- 

1+ 

+ 

4= 

+ 

5+1- 

FF 

FF 

FF 

11+ 

1+ 

FF 

FF 

+ 

9+1- 

+ 

4+1- 

FF 

+ 

+ 

8+ 

FF 

+ 

7+2- 

FF 

-F- 

FF 

+ 10+1- 

FF 

+ 

6+ 

1+1- 

FF 

6+1- 

1+1- 

FF 

— 

FF 

FF  10+1- 

+ 

4+3— 

+ 

± 4+5- 

FF 

FF 

FF 

FF  14+ 

+ + 44  44  10+ 

44  44  44  44  14+ 

- + 3+2- 


2496  Fever  in  the  Blood,  A (117)  Dr WB 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama 20th-Fox 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 
2507  Five  Guns  to  Tombstone  (71)  W’n  . . UA 
2489  ©Flaming  Star  (101)  © 

Outdoor  Drama  20th-Fox 

2538  Follow  a Star  (102)  Comedy  ....Zenith 

2498  Foxhole  in  Cairo  (68)  Dr 2ara 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama 20th-Fox 

2495  French  Mistress,  A (91)  Com...F-A-W 
2507  Frontier  Uprising  (68)  W’n  UA 

— G — 

2523  Gambler  Wore  a Gun,  The  (67)  W’n..UA 
2531  Get  Outta  Town  (65)  My. ..  Sterling  Wld 


2533  ©Gidget  Goes  Hawaiian  (102)  C/M.. Col 
2495  ©Go  Naked  in  the  World 

(103)  © Drama  MGM 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  20th-Fox 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama WB 

2490  ©Goliath  and  the  Dragon  (90)  © 

Costume  Spectacle  AIP 

2544  Goodbye  Again  (120)  Dr UA 

3498  ©Gorgo  (78)  © Adv.  Dr MGM 

2486  ©Grass  Is  Greener,  The 

(105)  ® Comedy  U-l 

2481  Great  Impostor,  The  (112)  Dr U-l 

2540  Green  Helmet  The  (88)  Ac MGM 

2542  ©Girl  in  Room  13,  The  (79)  Astor 

2529  Gun  Fight  (68)  Western  UA 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure Col 

— H — 

2515  Hand,  The  (61)  Melodrama  AIP 

2488  Hand  in  Hand  (75)  Dr Col 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  AA 

2478  Heroes  Die  Young  (76)  Melodrama  AA 
2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  Cont’l 

2535  Hitler's  Executioners  (78) 

Documentary  Vitalite 

2499  Home  Is  the  Hero  (83)  Dr Showcorp 

2539  Homicidal  (87)  Mys Col 

2546 ©Honeymoon  Machine  (88) 

© Comedy  MGM 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2530  ©House  of  Fright  (80)  C Ho AIP 


1-23-61 

FF 

+ 

+ 

FF 

+ 

+ 

+ 

9+ 

4-  3-61 

+ 

± 

+ 

4; 

+ 

+ 

7+3- 

6-  5-61 

+ 

— 

-4- 

+ 

4; 

4; 

5+4- 

3-  6-61 

4: 

4: 

+ 

4: 

6+5— 

12-26-60 

+ 

FF 

+ 

FF 

FF 

+ 

+ 

10+ 

6-19-61 

-F- 

— 

+ 

3+3— 

1-30-61 

+ 

FF 

— 

+ 

4; 

7+4- 

7-24-61 

FF 

± 

+ 

FF. 

+ 

+ 

FF 

10+1— 

1-23-61 

+ 

+ 

+ 

+ 

5+1- 

3-  6-61 

4 

+ 

+ 

± 

6+3- 

5-15-61 

2*2 

4+4— 

6-  5-61 

4; 

1+1- 

6-12-61 

+ 

— 

+ 

+ 

FF 

FF 

+ 

8+1- 

1-23-61 

+ 

FF 

+ 

FF 

-4- 

+ 

4; 

9+2- 

1-  9-61 

+ 

- 

2+2— 

2-  6-61 

FF 

+ 

4- 

FF 

+ 

+ 

9+1- 

12-26-60 

+ 

+ 

_ 

+ 

_ 

4; 

5-f4— 

7-10-61 

+ 

+ 

FF 

FF 

+ 

4: 

FF 

10+1- 

1-30-61 

FF 

+ 

+ 

+ 

FF 

9+2- 

12-12-60 

+ 

FF 

+ 

FF 

_ 

+ 

FF 

9+1- 

11-28-60 

FF 

FF 

+ 

FF 

FF 

+ 

+ 

12+ 

6-26-61 

+ 

— 

+ 

± 

+ 

± 

6+4- 

7-  3-61 

+ 

1+ 

5-29-61 

-±2 

+ 

+ 

— 

4+3- 

6-12-61 

FF 

FF 

tF 

FF 

FF 

FF 

FF 

14+ 

4-17-61 

+ 

1+ 

12-19-60 

+ 

FF 

FF 

FF 

FF 

FF 

FF 

13+ 

12-19-60 

+ 

-+- 

+ 

+ 

4; 

6+3- 

11-14-60 

+ 

4: 

4+3- 

3-27-61 

+ 

+ 

+ 

+ 

4+ 

6-12-61 

FF 

3+1- 

2-  6-61 

FF 

+ 

+ 

+ 

5+ 

6-26-61 

+ 

FF 

+ 

+ 

FF 

+ 

+ 

9+ 

7-17-61 

FF 

+ 

+ 

FF 

FF 

FF 

10+ 

2-27-61 

FF 

FF 

+ 

FF 

FF 

+ 

10+ 

5-29-61 

+ 

± 

-4- 

+ 

-F- 

5+3- 

2503  It  Takes  a Thief  (94)  Melo. . .Valiant 

2481  Jazz  Boat  (96)  © Dr/Music  Col 

2479  ©Journey  to  the  Lost  City 

(90)  © Adv.  Drama  AIP 

— K — 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama AA 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exclusve 

2507©Konga  (90)  Horror  Drama  AIP 

2533  ©Ladies  Man,  The  (106)  Com Para 

2532  ©Last  Sunset,  The  (112)  W’n U-l 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  Kingsley 

2493  ©Little  Angel  (90)  Com-Dr Murray 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 20th-Fox 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup 

2502  Long  Rope.  The  (61)  © W'n . . 20th-Fox 

2513  Look  in  Any  Window  (87)  Dr AA 

2549  ©Loss  of  Innocence  (99)  Dr Col 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM 


2-20-61  + 

1+ 

11-28-60  + 4;  4;  + 

4+2- 

11-21-60  + ± — + ± ± 

± 6+5- 

6-26-61 

+ 

FF 

+ 

+ 

6+1- 

6-12-61 

+ 

1+ 

3-  6-61 

FF 

+ 

+ 

FF 

741- 

6-12-61 

FF 

4; 

+ 

+ 

FF 

+ 

9+2- 

6-  5-61 

FF 

2*2 

+ 

FF 

+ 

+ 

+ 

9+2— 

5-29-61 

+ 

+ 

it 

FF 

+ 

+ 

7+1- 

2-27-61 

FF 

FF 

FF 

FF 

FF 

+ 

11+ 

1-16-61 

± 

F 

■± 

4+3- 

6-19-61 

2+2— 

10-  3-60 

+ 

+ 

2+ 

2-13-61 

+ 

FF 

it 

± 

4 

-f 

741— 

3-27-61 

+ 

— 

— 

± 

-F- 

H- 

— 

-H-6— 

8-  7-61 

FF 

+ 

FF 

+ 

•H 

8+ 

6-12-61 

+ 

4; 

-F- 

+ 

— 

+ 

6+4- 

BOXOFFICE  BookinGuide  ::  August  21,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  t4  is  rated  2 pluses,  — as  2 minuses. 


Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


0 

's  "£ 

1 | 

OJ 

S 

X 

“c 

c _ 
'Z  0 

fe  £ 

OJ 

tz 

0 

E 

ollywood 

eporter 

v>  c 

CJ 

o cr 

m 

x cr 

> 

U- 

X cc 

a.  2 

z 0 

— M — 

2524  Mad  Dog  Coll  (86)  Ac  Dr Col 

2552  ©Magic  Boy  (S3)  Cartoon  feature  . MGM 

2492  Make  Mine  Mink  (101)  Com Cont'l 

2541  Man  in  the  Moon  (98)  Com..  .Trans-Lux 

2501  Mania  (85)  Ho.  Dr Valiant 

2512  Mailbag  Robbery  (70)  Ac Tudor 

2503  Mark  of  the  Devil  (73)  Melo RCIP 

2546  Mary  Had  a Little  (83)  Comedy  ...  UA 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama AIP 

2532  Matter  of  Morals,  A (90) 

Drama  U A 

2518  Mein  Kampf  (121)  Documentary  ....Col 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  20th-Fox 

2523  ©Minotaur,  The  (92)  © Ady UA 

2500  Misfits.  The  (124)  Drama  UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 

2535  Morgan  the  Pirate  (97)  © Adv.  MGM 
2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  Schoenfeld 

2538  Most  Dangerous  Man  Alive  (82)  SF..Col 

— N— 

2543  Naked  Edge,  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo.  . Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2470  Never  on  Sunday  (97)  Com-Dr.  L.opert-UA 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2514  ©One-Eyed  Jacks  (141)  ® Dr...  Para 
2497O©0ne  Hundred  and  One  Dalmatians 

(80)  Animated  Feature  BV 

2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2510  Operation  Bottleneck  (78)  Ac UA 

2509  Operation  Eichmann  (92)  Drama....  AA 

— P — 

2523  ©©Parent  Trap,  The  (124)  Comedy  BV 

2510  ©Parrish  (137)  Drama  WB 

2509  Passport  to  China  (75)  Ac Col 

2492  ©Pepe  (157)  © Comedy/Music  ....Col 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama U-l 

2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama AIP 

2519  ©©Pleasure  of  His  Company,  The 

(114)  Comedy  Para 

2501  Police  Dog  Story  (61)  UA 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AIP 

2511  ©Posse  From  Hell  (89)  W'n  ....U-l 
2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 

2516  Question  7 (110)  Dr DeRochemont 

— R — 

2516  Raisin  in  the  Sun,  A (125)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr.  IFD 
2522  ©Return  to  Peyton  Place 

(122)  Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (99) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (119)  © 

Outdoor  Action MGM 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 

2506  Sanctuary  (9C)  © Drama 20th-Fox 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont'l 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para 

2551  Scream  of  Fear  (81)  Susp  Dr.  . Col 
2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM 

2511  Secret  Partner,  The  (91)  My MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 


5-15-61  + 
8-14-61  44 

1-  9-61  44 
7-  3-61  + 

2- 13-61  + 

3- 20-61  + 
2-20-61  ± 
7-17-61  ± 

5- 15-61  44 

6-  5-61  + 

4- 24-61  + 

2-20-61  it 

2-13-61  + 

5- 15-61  + 
2-  6-61  + 

6- 19-61  44 
6-12-61  + 

2-  6-61  44 

6- 19-61  + 

7- 10-61  44 

7- 17-61  — 

5-  1-61  ± 
10-17-60  44 

6- 12-61  + 

3- 27-61  44 

1-30-61  + 

5-22-61  44 
3-13-61  + 
3-13-61  44 

5-15-61  44 
3-13-61  44 

3- 13-61  + 

1-  9-61  44 

5-  1-61  ± 

8- 14-61  + 

5-  1-61  44 

2- 13-61  + 

4-  3-61  44 

5-  8-61  44 

3- 20-61  ± 

5-29-61  44 

3-  6-61  ± 

4-  3-61  44 


8-14-61  ± 


3-20-61  ± 


+ 

-4- 

+ 

+ 

-4- 

± 7+3— 

+ 

+ 

+ 

44 

74- 

44 

+ 

4- 

4- 

44  94- 

+ 

+ 

+ 

+ 

44  7-4 

4- 

2+ 

14- 

14-1- 

— 

_L_ 

— 

34-4- 

44 

44 

44 

94-1- 

+ 

+ 

4- 

4- 

4- 

± 74-1- 

44 

+ 

+ 

44 

44  94- 

14-1- 

44 

-4 

44 

4- 

4-  94-1- 

-4- 

-4- 

4- 

— 

44-3- 

44 

44 

44 

44 

+ 

44  13-4 

+ 

+ 

44 

44 

44 

10-4 

+ 

+ 

+ 

± 74-3— 

2-4 

— 

— 

— 

- 24-5- 

+ 

44 

+ 

44 

44  11-41- 

1— 

14-1- 

44 

+ 

44 

4 

4- 

4-  10-4 

+ 

+ 

+ 

44 

44 

8-4 

44 

44 

44 

44 

+ 

44  13-4 

44 

4 

44 

44 

44 

44  12-4 

+ 

44 

44 

44 

44  124-1- 

± 

4- 

— 

4-43- 

+ 

— 

44 

4- 

4-  8-)  2— 

44 

4- 

44 

44 

44 

44  13-4 

44 

4- 

44 

4- 

44  ll+l- 

+ 

+ 

± 

— 5+3- 

4- 

44 

44 

44 

44  12+1- 

+ 

- 

4+4— 

+ 

+ 

34- 

+ 

+ 

44 

44 

44 

+ 11+ 

— 

± 6+6- 

44 

+ 

44 

4- 

Hh 

+ 10+1- 

+ 

3+ 

+ 

+ 

+ 

44 

7+2- 

+ 

44 

44 

7+ 

1+1- 

-4- 

44 

5+1- 

44 

44 

44 

44 

44  12+ 

4- 

2+1- 

4- 

4- 

44 

44 

- 

+ 9+1- 

+ 

Hh 

4+1- 

- 

4- 

- 

± 5+5— 

44 

+ 

44 

+ 

± 9+2- 

1+1- 

+ 

4- 

44 

44 

+ 

44  11+ 

+ 

+ 

44 

+ 

4- 

+ 8+ 

44 

44 

44 

44  9+ 

44 

+ 

44 

44 

4- 

± 11+1- 

+ 

4- 

4- 

44 

6+ 

+ 

± 

-f- 

5+3- 

+ 

ti 

44 

44 

8+2— 

4- 

— 

4- 

4- 

4- 

+ 6+1- 

s t 


£ 

> I il 


= o.  i I 

O 0/  1 r;  15  * 

ze  zSlzOl 


2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure A A 

2516  Shadows  (87)  Drama  Lion  Int'l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2539  Silent  Call,  The  (63)  C Dr.  20th-Fox 

2528  Snake  Woman,  The  (68)  Horror  UA 

2502  Sniper's  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (93)  © Fant’y.  . . ,20th-Fox 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2476  ©©Sundowners,  Tile  (133)  Dr WB 

2477  ©©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision  BV 

2488  ©Sworo  and  the  Dragon  (83) 

Folklore  Spectacle  Valiant 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  Col 

2539  ©Tammy  Tell  Me  True  (97)  Com.  Dr  U-l 
2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama President 

2514  Terror  of  the  Tongs,  The  (80)  Ac Col 

2543  ©Thief  of  Baghdad 

(SO)  © Ad.  Fantasy MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

~485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  Col 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2481  Tormented  (75)  Horror  Drama  ....AA 
2510  ©©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76),  Action-Dr..  U-l 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2493  ©Tunes  of  Glory  (106)  Dr Lopert 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525  ©Two  Lores  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2492  Unfaithfuls,  The  (89)  Melodrama AA 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

— V— 

2472  Village  of  the  Damned  (78) 

Horror  Drama  MGM 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2483  ©Wackiest  Ship  in  the  Army,  The 

(99)  © Comedy  Col 

2527  ©Warrior  Empress,  The  (89) 

© Action-Adventure  Col 


2532  When  the  Clock  Strikes  (72) 

Mystery  

2500  ©White  Warrior  (86)  © 

Adv.  Dr.  (Eng.  dubbed)  . 
2537  ©Wild  in  the  Country  (114) 


2475  Wild  Rapture  (68) 


2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  

2487  ©Wizard  of  Baghdad  (92)  © 

Costume  Comedy  20 

2480  ©World  of  Suzie  Wong.  The  (129) 
Drama  


— XYZ — 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  UA 

2518  Young  Love  (80)  Drama Exclusive 

2497  Youno  One.  The  (96)  Dr Valiant 

2517  Young  Savages,  The  (103)  Dr UA 


5-  8-61  44 

44 

44 

6+ 

4-17-61  + 

+ 

44 

+ 

+ 

+ 

44 

9+ 

5-  8-61  + 

+ 

+ 

5+2- 

7-24-61  + 

1+ 

2-27-61  44 

+ 

+ 

44 

± 

44 

+ 

104  1— 

2-20-61  ± 

— 

1+2- 

6-26-61  ± 

+ 

+ 

+ 

44  1- 

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<5. 


BOXOFFICE  BookinGuide  August  21,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © Is  for  CinemaScope; 
vV)  Vistavision;  (§)  Superscope;  © Naturama;  (§)  Rcgalscope;  (j)  Technirama.  Symbol  denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  poge  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


jOO& 

Vide 


ALLIED  ARTISTS  I ti 

AMERICAN  INT'L  1 U 

COLUMBIA  I 

M-G-M  I H 

©Herod  the  Great  (95)  ..  Ad.  .6016 
Edmund  I’urdom.  Sylvia  Lopez 

©The  3 Worlds  of  Gulliver 

(100)  SuperDynamation  . .Ad.  .517 
Kerwin  Mathews.  Jo  Morrow 

Please  Turn  Over  (86) . . . . C . . 518 
Ted  Ray.  Jean  Kept 

Jazz  Boat  (95)  © CD/M.. 519 

Anthony  Newley.  Anne  Aubrey 

©Where  the  Boys  Are 

(99)  © C .110 

Dolores  Hart,  George  Hamilton, 
Yvette  Mimleux.  Connie  Francis 

Look  in  Any  Window  (87)  D.  .6101 

Ituth  Roman,  Alex  Nicol,  Paul 
Anka 

©The  Wackiest  Ship  in  the 

Armv  (99)  © C..521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  ot  Sherwood  Forest 

(80 1 Ad..  522 

Richard  Greene,  Peter  Cushing 

©So  Naked  in  the  World 

(103)  © 0.  Ill 

Gina  Lollobrigida,  Ernest  Borgnlne, 
Anthony  Fr&nclosa.  Luana  Patten 

Portrait  of  a Sinner 

(96)  D..507 

Nadja  Tiller,  Tuny  Britton, 

William  Bendix 

Black  Sunday  (84)  ...Ho.. 602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D . . 523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) . . . .Ac.  .527 
Richard  Basehart,  Lisa  Gastonl 

©Cartilage  in  Flames  (93) 

® Ad.. 528 

Anne  Heywood,  Jose  Suarei 

Village  of  the  Damned  (77)  Ho.  .109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

Bill  Travers.  Vincent  Winter 

Dondi  (100)  C..6102 

David  Janssen,  Patti  Page, 

David  Kory 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer.  Ruta  Lee. 

Donald  Buka,  John  Bonner 

Tne  Hand  (61)  Ho  .601 

Derek  Bond.  Ronald  Lee  Hunt 

©Konga  (90  © Ho.. 603 

Michael  Gough,  Jess  Conrad. 

Margo  Johns 

©Cry  for  Happy  (110)  © CD  . 529 
G.  Ford,  Miiko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr.  ..525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © . ...D..108 
Glenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  . D..115 
Stewart  Granger,  Haya  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80).  C.  606 
Leslie  Phillips,  Geraldine  McEwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (125) . . D . .533 
Sidney  Poitier,  Claudia  MeNeil 

The  Terror  of  the  Tongs 

(80)  Ac..  530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (98)  D .6105 

Joan  Hlondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©Oavid  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (65)  . ...C..605 

Nora  Hayden,  Louise  Rermrd 

Mad  Dog  Coll  (88)  Cr.,534 

K.  Doubleday,  I!  Hayward 
Five  Golden  Hours  (90) . . . . D . . 539 
Ernie  Kovacs,  Cyd  Charisse 
Stop  Me  Before  1 Kill 

(105)  © D.  .535 

Claude  Dauphlne,  Diane  Cilento 

Mein  Kampf  (121) Doc..  538 

©Warrior  Empress  (89) 

© Ad..  524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad.  113 

Joyee  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 
Shirley  MacLaine,  Laurence  Haney, 
Jack  Hawkins 

King  of  the  Roaring  20’s 

(106)  Cr  6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  ltnoney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF  607 

Vincent  Price.  Charles  Brunson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho.  540 

Glenn  Corbett,  Patricia  Breslln 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randall,  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac..  119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
BUI  Travers,  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99) . Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (85)  An  . 608 

Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidqet  Goes  Hawaiian 

(102)  © C .601 

Jame-.  Darren.  Deborah  Walley, 
Michael  Cilllan.  Vicki  Trickett 

©The  Guns  ot  Navarone 

(157)  © D .603 

Gregory  Peek.  David  Niven 

©Two  Rode  Together 

(108)  OD  . .602 

.Limes  Stewart,  Richard  Widmaik. 
Shirley  Jones.  Linda  Cristal 

©Morgan  the  Pirate 

(97)  © Ad..  120 

Steve  Reeves.  Valerie  Lagrange 

©The  Honeymoon  Machine 

(88)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlan,  Jim  Hutton 

©Magic  Boy  (83)  An.. 107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun.  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.. 609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 

Steve  Reeves,  Georgia  Mall 

Twenty  Plus  Two  (100)  . My.  .6110 
David  Janssen,  Jeanne  Crain. 

Dina  Merrill,  Agnes  Morehead 

1 

Scream  of  Fear  (81)  0 605 

Susan  Strnsberg,  Ronald  Lewis 

Queen  of  the  Pirates 

(80)  © Sp.  604 

Gianna  Maria  Canale,  M.  Serato 

The  Trunk  (.  .) D 606 

Phil  Carey,  Julia  Arnall 

©A  Thunder  of  Drums 

(••)  © OD  .201 

Richard  Boone,  George  Hamilton. 
Luana  Patten 

PARAMOUNT 


OQCinderFella  (91)  . . 

.Ii'iry  Lewis,  Ed  Wynn, 
Anna  Marin  Alberghetti 


C. .6007 


O 

m 


m 


03 


3C 


Blueprint  for  Robbery  (87)  Ac.  .6009 
Jay  Rainey,  J.  Pat  O’Malley 


Foxhole  in  Cairo  (68)  ...  D . 6013 
James  Robertson  Justice,  Nlall 
MacGinnis,  Adrian  Hoven 


> 

30 

-< 


©World  of  Suzie  Wong 

(126)  D..6008 

William  Holden,  Nancy  Kwan, 
Sylvia  Syms 

©The  Savage  Innocents 

(89)  © D..6004 

Anthony  Quinn,  Yoko  Tani, 

Anna  May  Wong 


©All  in  a Night’s  Work 

(94)  C..6010 

Shirley  MacLaine,  Dean  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  OD.  6014 
Marlon  Brando,  Karl  Malden, 

Kaly  Jurado,  Pina  Pcllicer 


©Lovro  in  a Goldfish  Bowl 

(88)  © C/M  . .6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 

0©The  Pleasure  of  His 

Company  (115)  CD  .6017 

Fred  Astaire,  Debbie  Reynolds 


©The  Ladies  Man  (106) . C . .6015 
Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C..6016 

Danny  Kaye,  Dana  Wynter 


-< 


> 

<= 

CD 

C 

uo 


©Blood  and  Roses  (74) . . D . .6101 
Mel  Ferrer,  Annette  Vadim,  j Y? 

Elsa  Martinelli 


Man-Trap  (..)  D .6102 

Jeffrey  Hunter,  Stella  Stevens 
David  Janssen 


m 

2 

i 00 


BOXOFFICE  BookinGuide  ::  August  21,  1961 


7 


EBRUARY  | MARCH  I APRIL  I MAY  I JUNE 


SEPTEMBER 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  Indicating  story  type:  (Ad)  Adventure  Drom„-  i a,i  a a. 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-D^ma;  (Cr)  Crime  Droma-  (DM)’  S'*'0" 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Force-Comedv • (Ho)  u„°'  nM  D 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Sdence-Fie”"o";  (W)  Wrtlm! 


20TH-FOX 


|©Wizard  of  Baghdad  (92) 

© Ad  . 054 

Dick  Shawn,  Di;ine  Biker,  Barry 
Coe 

©Flaming  Star  (92)  ©.  . .W  .056 
Elvis  Presley,  Barbara  Eden 
©Esther  and  the  King  (109) 

© D.  .057 

Joan  Collins.  Richard  Egan 
©Legions  of  the  Nile 

(94)  © Ad  . 037 

Linda  Cristal,  Ettore  Manni 


©Marriage-Go-Round  (99)  © C.  .101 
Susan  Hayward,  James  Mason. 

Julie  New  mar 

©Little  Shepherd  of  Kingdom 

Come  (108)  © D..102 

Jimmie  Rodgers,  Luana  Patten 

©Can-Can  (131)  © M . . 103 

Frank  Sinatra,  Shirley  MacLaine, 
Louis  Jourdan,  Juliet  Prowse 
The  Long  Rope  (61)  . ...W..I13 
Hugh  Marlowe,  Alan  Hale 


©The  Millionairess  (90)  © C.  .104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © 0.  Ill 
Bradford  Dillman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C.  .125 

Michael  Craig,  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..105 
Robert  Ryan.  John  Dehner 


UNITED  ARTISTS 


Police  Dog  Story  (61)  . Doe.  6029 
.lame*  Brown,  Merry  Anders 

The  Facts  of  Life  (104) . .C.  6104 
Bob  Hope.  Lucille  Ball 


Five  Guns  to  Tombstone 

(71)  W. 

James  Brown.  Della  Shannon 


6102 


Sanctuary  (90)  © 

D.  .115 

L.  Remick,  Y.  Montand.  B. 

Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  

C. .114 

y©The  Trapp  Family  (106) 

D.  .117 

Ruth  Leuwerlk,  Hans  Holt 

Sniper's  Ridge  (61) Ac  .116 

Jack  Ging.  Stanley  Clements 

©All  Hands  on  Deck 

(93)  © M..112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad..  110 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 0D..120 

Stuart  Whitman,  Juliet  Prowse 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M.. 127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer.  Gary  Crosby 

©The  Big  Show  (113!  © Ad  . 123 

Esther  Williams,  Cliff  Robertson, 

David  Nelson 


Battle  at  Bloody  Beach 

(80)  © Ac.  .128 

A.  Murphy,  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M  . .129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C..130 

Carol  Helss,  Stooges 

©Misty  (92)  © 0D..131 

David  Ladd,  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad..  133 

Walter  Pidgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 

The  Silent  Call  (63) D.  .119 

Roger  Mobley,  David  McLean, 

Gail  Russell 


©Francis  of  Assisi  (105)  © D.  132 
Bradford  Dillman,  Dolores  Hart, 
Stuart  Whitman 

©Marines.  Let's  Go  (104)  © C.  .137 
David  Hedison,  Tom  Tryon, 

Linda  Hutchins 


The  Hustler  (..)  © O 136 

Paul  Newman,  Piper  Laurit 
Jackie  Gleason.  Geo.  C.  Scott 
The  Innocents  (..)  © ..  D..138 

Deborah  Kerr,  Michael  Redgrave, 
Megs  Jenkins 

©The  Big  Gamble  (95)  ©.  .0  134 

Stephen  Boyd,  Ju'iette  Greco, 
David  Wayne 


The  Misfits  (124)  D..6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78).... 6106 
Hon  Foster,  Milko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey. 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D.  .6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad  . 6115 
Bob  Mathias.  Rosanna  Schiafllno 

A Matter  of  Morals  (90) . . D . . 6108 

Maj-Britt  Nilsson,  Patrick 
O'Neal.  Eva  Dahlback 


The  Young  Savages  (103) ..  D . .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  .6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  Ho  . 6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood's  Coffin  (92)  Ho.  .6111 

Kleron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad. 6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner.  Efrem  Zimbalist  jr. , 

The  Last  Time  I Saw  Archie 

(98)  C.  .6118 

Robert  Mitchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My.. 6120 

Gary  Cooper.  Deborah  Kerr 

Goodbye  Again  (120)  D..6125 

Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84)..  C/M 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Graziano 


UNiVERSAL-INT  L 


The  Private  Lives  of  Adam  and 
Eve  (87)  partly  in 

color  CD  .6102 

Mickey  Rooney.  Mamie  Van  Doren 


©The  Grass  Is  Greener 

(105)  © C.  .6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mitchum,  Jean  Simmons 


The  Great  Impostor  (112)  CD.. 6104 

Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  . . . .Cr.  .6105 
Hazel  Court.  Terence  Morgan 


You  Hate  to  Run  Fast 

(73)  Ac  6122 

C aig  Hill.  Elaine  Edwards 

Three  on  a Spree  (S3) . . C . . 6123 
I .Lick  Watling,  Carole  Lesley 

! The  Young  Doctors  (100)  D 
Fredric  March,  Ben  Gazzara, 

I Ina  Balln,  Dick  Clark 


©Wings  of  Chance  (76) . . OD  . . 6111 
James  Brown.  Frances  Rafferty 


©Tomboy  and  the  Champ 

(92)  OD  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (111)  . . D . . 6109 
Richard  Widmark,  Sonja  Zlemann 


©Posse  From  Hell  (89) . . W.  .6112 
Audie  Murphy,  John  Saxon, 

Zuhra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad.. 6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C.  6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(SI)  Ho  6115 

Clifford  Evans,  Yvonne  Remain 
The  Shadow  of  the 

Cat  (79)  Ho  .6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (115)  0D.  .6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76)  . . Ac.  . 6118 

Michael  Craig,  Elizabeth  Seal 

©Tammy  Telt  Me  True 

(97)  CD.  6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  . D .6120 

Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © C.  6121 

Rock  Hudson,  Gina  Lollobriglda, 
Sandra  Dee.  Bobby  Darin 


WARNER  BROS. 


t>©The  Sundowners  (133)  0.  007 

Robert  Mitchum,  Deborah  Kerr, 
Peter  Ustinov.  Glynis  Johns 


A Fever  in  the  Blood 

(117)  D .008 

Efrem  Zimbalist  jr.,  Angle  Dickinson 


Gold  of  the  Seven  Saints 

(88)  OD  009 

Clint  Walker,  Leticia  Roman 
(Filmed  In  sepia) 


©The  White  Warrior  (86)  Ad.  010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D . .003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(103)  Ac.  Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  ..Ac  . 012 
George  Montgomery,  Ctiarlto  Luna 


The  Fabulous  World  of 
Jules  Verne  (82)  Ad.  . 013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (87).. Ad.  014 
Charles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D 015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©World  by  Night 

(104)  Doc.  151 

A tour  of  world-famed  night  spots 


COMING 

ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  d . 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® d.  . 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  SF 

Rodll  Miller 

©Journey  to  the  7th  Planet.. SF.. 
John  Agar,  Greta  Thyssen 

©Black  Mutiny  © Ad.. 

Don  Megowan,  Silvana  Pampanini 

Lost  Batallion  Ac.. 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©The  Devil  at  4 O’clock  ©..0.. 
Spencer  Tracy,  Frank  Sinatra 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  © q 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Balance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street  o 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  g 

Robert  Wagner,  Do'ores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Land  ady C .. 

Jack  Lemmon,  Kim  Novak. 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © q 

Glenn  Ford.  Ingrid  Thulln, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...  Ad.. 
Marlon  Brando,  Trevor  Howard, 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  D.. 

Rossano  Brazzi,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimieox 

©King  of  Kings  © Bib  D.. 

Jeffrey  Hunter,  Siobhan  McKenna 

PARAMOUNT 

©Breakfast  at  Tiffany's  CD.. 

Audrey  Hepburn.  George  Peppard 

©Summer  and  Smoke  D.. 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.  . 

John  Wayne.  Bed  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  c 

Shirley  MacLaine,  Yves  Montand. 
Rob't  Cummings,  Edw.  G.  Robinson 

20th-FOX 

Madison  Avenue  © D.. 

Dana  Andrews.  Eleanor  Parker 

20,000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield,  Nico  Minardos 
©Tender  Is  the  Night  ©.  D 
Jennifer  Jones,  Jason  Robards  jr. 
Joan  Fontaine,  Jill  St.  John 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  D 6101 

(Special  release) ..  Paul  Newman, 
Eva  Marie  Saint.  Peter  Lawford 

Season  of  Passion  D . . 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Laucaster,  Karl  Maldeo 

The  Explosive  Generation D.. 

l’atty  McCormack,  Lee  Klnsolviog 

©Paris  Blues  D.. 

Paul  Newman,  Joanne  Woodward 

UN  IVERSAL-INT'L 

©Back  Street  0.. 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D . . 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis,  Jas.  Frnnciscus 

WARNER  BROS. 

©Splendor  in  the  Grass 0.. 

Natalie  Wood,  Warren  Beatty 

©Susan  Slade  D . 

Troy  Donahue,  Connie  Stevens. 
Dorothy  McGuire.  Lloyd  Nolan 

Merrill’s  Marauders Ac.. 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  © M.. 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russell,  Alee  Guinness 

Claudelle  Inglish  0.. 

Diane  McBain.  Arthur  Kennedy 


* 


8 


BOXOFFICE  BookinGuide  ::  August  21,  1961 


jOod 

Vide 


Pro, 

'omp! 

vrite 


Mid< 

•>4  p 


FEATURE  CHART 


Short  subjects,  listed  by  company.  In  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


£horts  chart 


MISCELLANEOUS 


a.  z 


BUENA  VISTA 

^©Swiss  Family  Robinson 

(128)  Panavision  ..Ad..  Dec  60 
Dorothy  McGuire,  John  Mills, 

James  MacArthur,  Tommy  Kirk 
^©One  Hundred  and  One 

Dalmatians  (SO)  ...An..  Mar  61 
QThe  Absent-Minded  Professor 

(97)  C.. May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 

|£©The  Parent  Trap 

(123)  C Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  a 

Jean  Coutu,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD  Oct  61 
Donald  Crisp.  Kay  Walsh 
CONTINENTAL 

The  Entertainer  (97) ....  D ..  Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D..  Nov  60 

(Eng-dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C..  Dec  60 
Terry-Thomas,  Athene  Seyler 
©Hippodrome  (96) . .Ac.  . . . Mar  61 
(Eng-dubbed)  . .Gerhard  Reidmann, 
Marglt  N.inke 

Saturday  Night  and  Sunday 

Morning  (90)  D . Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Pure  Hell  of  St.  Trinian’s 

(..)  C . Sep  61 

Joyce  Grenfell,  Cecil  Parker 
George  Cole 
EDWARD  HARRISON 

Another  Sky  (83) D.. Jan  61 

Victoria  Grayson,  Tayeb 
FILMS-AROUND-THE-WORLD 
A French  Mistress  (91) . . C.  . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 
FILMGROUP 

The  Wild  Ride  (63) D..Jun60 

Jack  Nicholson,  Georgianna  Carter 
©Last  Woman  on  Earth 

(71)  D . Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC..  Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D..  Nov  60 
Jonn  Ashley,  Gary  Vinson 

Date  Bait  (71)  D.  Nov  60 

Gary  Clark,  Marin  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barbotira  Morris 
GOVERNOR 

Carry  On,  Nurse  (89)  C.  . 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C.. Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGSLEY-UNION 
The  League  of  Gentlemen 


(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F.  Nov  60 
Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD.. Jan  61 

Marla  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . .C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
Alec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Pamavision W.  Jul  61 

Maureen  O'Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho  . Jan  61 

Gianna  Maria  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D . Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D. Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C.  . Apr  61 
Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  .Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . . Ac . . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  . .Cr..Feb61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho..  Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  Wvngarde.  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(83)  Ad  . Nov  60 

Russian  cast  (Eng-dobbed) 

The  Angry  Silence  (95) . . D.  .Jan  61 
R.  Attenborough,  Pier  Angeli 
The  Young  One  (103)  . D . . Feb  61 
Zachary  Scott,  Bernle  Hamilton 

Mania  (85)  Ho  Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94)  . D . . Feb  61 
Jayne  Mansfield,  Antbony  Quayle 
Hitler’s  Executioners 

(78)  .Doc.  .Jun  61 


FOREIGN  LANGUAGE 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . .El3a  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W)  . .Jean  Seberg,  Jean- 

Paul  Belmondo 
©Eye  for  an  Eye,  An 

(93)  ® 10-  5-60 

(Manhattan) . -Curt  Jurgens 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . Jean-Pierre  Cassel, 
Genevieve  Cluny,  Jean-Louls  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l) . . Gerard  Phllipe,  Lilli 
Palmer,  Anouk  Almee,  L.  Padovani 

No  Morals  (77) 11-14-60 

(Mishkin) . .Jeanne  Moreau 
Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus)  . .Pierre  Fresnay,  Simone 
Renant 

Port  of  Desire  (85) 12-  5-60 

(Kingsley- Union) . , H.  Neff 
Rules  of  the  Game  (104)  4-17-61 
(Janus)  . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  ■ • Jean  Gabln 

GERMANY 

Confess.  Dr.  Corda!  (102)  12-  5-60 
(President)  ■ Hardy  Kruger,  E. 

MiwIIp' 

Glass  Tower,  The  (104) . .10-  3-60 
(Ellis)  . Lilli  Palmer 
Rest  Is  Silence,  The  (106). 10-  3-60 
(F-A-W)  . Hardy  Kruger,  P.  Van 
Eyck 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  . .Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120)  . . 10-  3-60 
(Atlantis)  . .K.  Logothedtldes 


Moutsitsa  (75) 6*  5-61 

(Greek  Pictures)  A.  Vouyouklakl 
288  Stournara  St.  (90)  . . 2-27-61 


(Atlantic) . Orestls  Makrls, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO).  V.  Gassman,  Toto 

Holiday  Island  (105) 11-14-60 

(Brandon)  Vittorio  de  Sica 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastroianni. 
Anita  Ekberg,  Anouk  Almee,  Alain 

Cuny 

L’Awentura  (145) 6-  5-61 

(Janus)  -Monica  Vittl,  Gabriele 
Ferzetl,  Lea  Massari 

Two  Women  (105)  6-19-61 

(Embassy) . -Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis) . .Franco  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly) . .Tatsuya  Nakadai 

SWEDEN 

Dreams  (86)  8-  8-60 

(Janus).. E.  Dahlbeck,  H.  Anders- 

son 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  - E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88)  . . 12-12-60 

(Janus)  ..  Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)  . . 1-31-61 
(Kingsley) ..  Vladimir  Ivashov, 
Shanna  Prokhorenko  (also  Eng.- 
dubbed) 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5424  French  Fried  Frolic 

(16!/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16) . . Mar  61 

5426  He  Flew  the  Shrew 

(16/z)  May  61 

5436  Man  or  Mouse  (18)..  Jun  61 


CANDID  MICROPHONE 
(Reissues) 

5553  No.  3,  Series  2 (10'/2)  Jan  61 

5554  No.  4.  Series  2 (10i/2)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10'/2) . . Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 


(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

(7/2)  Nov  60 

5605  Four  Wheels.  No 

Brakes  (6!/2)  Nov  60 

5606  Skeleton  Frolic  (7/2) . . Dec  60 
5667  Babie  Boogie  (6)....  Jan  61 

5608  Pickled  Puss  (&/z)  ■ ■ . Jan  61 

5609  Christopher  Crumpet's 

Playmate  (6'/z) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6'/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6'/2)  May  61 

5614  Topsy  Turkey  (O/2)  . .Jun  61 

5615  Punchy  de  Leon  (ff/2) . .Jul  61 


FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 


(10)  Dec  60 

5853  Community  Sings 

No  1.  Ser.  13  (10)  ....  Mar-61 


5854  Yukon  Canada  (10).  . Apr  61 
LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(614)  Dec  61 

5703  Countdown  Clown  (6'4)  Jan  61 

5704  Haopy  Go  Loopy  (6'/2)  Mar  61 

5705  Two-Faced  Wolf  (6!4)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6'/2)  May  61 

^707  Fee  Fie  Foes  (6(4)  • - Jim  61 
5708  Zoo  Is  Company  (6(4)  Jul  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard) ..  Dec  60 

5755  Hotsy  Footsey  (7) Feb  61 

5756  Magoo's  Canine  Mutiny 

(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6).. Jul  61 

SPECIAL  COLOR  FEATURETTES 

5441  Wonderful  Hong  Kong 

(19(4)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter-Reissues) 


4160  King  of  the  Congo  ..Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)  . .Jan  61 

5405  Knutsy  Knights 

(17(4)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15'4)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (10(4)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (8'/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 


WORLD  OF  SPORTS 

5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9(4)  . . Feb  61 

5803  Water-Sports  Champs 


(10)  Apr  61 

5804  Dogs  Afield  (10/2) . . . .Jun  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 


All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 
W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neapolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7).  . Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8).  . Sep  60 
W275  Cat  Concerto  (7)....  Sep  60 
W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W268  The  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 
W271  Field  and  Scream  (7)  Sep  60 


PARAMOUNT 
CARTOON  CHAMPIONS 


Herman  and  Katnip 
S20-1  Rail  Rodents  (7) . . Sep  60 
S20-2  Robin  Rodenthood  (7)  Sep  60 
S20-3  A Bicep  Built  for 

Two  (7)  Sep  60 

S20-4  Mouse  Trapeze  (7) . . . Sep  60 
Noveltoons 

S20-5  Fido  Beta  Kappa  (7)  Sep  60 
$20-6  No  Its,  Ands  or 

Butts  (6)  Sep  60 

S20-7  Candy  Cabaret  (7)  . .Sep-60 

S20-8  Tho  Oily  Bird  (7)  . Sep  60 

COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin'  (18) 

fAnamorohic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17J  Anamorphic Apr  61 

MODERN  MADCAPS 
(Technicolor) 

M20-1  Galaxia  (7)  Oct  60 

M20-2  Bouncing  Benny  (6)  Nov  60 
M20-3  Terry  the  Terror  (6)  Dec  60 
M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  The  Kid  From  Mars 

(6)  Mar  61 

M20-6  The  Mighty  Termite 

(6)  Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6)  ■ Nov  60 

P20-2  Miceniks  (6)  Dec  60 

P20-3  The  Lion’s  Busy  (6)..  Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 


P20-5  Alvin’s  Solo  Flight  (7).  Apr  61 
P20-6  Hound  About  That (6) -Jun  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 


D20-1  Kings  of  the  Keys 

(9)  Sep  60 

D20-2  Big  “A”  (9)  Sep  60 

D20-3  A Sport  Is  Born 

(10)  Nov  60 

D20-4  Ten  Pin  Tour  (9)....  Apr  61 
D20-5  Speedway  (10) May  61 

THE  CAT 
(Color  Cartoons) 

C20-1  Top  Cat  (8)  Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 Reel 

(12J4)  Ju!  61 

TRAVELRAMA 


(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10)..  Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 


(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C’Scope.  De  Luxe  color.  ..  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Ra  Iroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT’L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © -Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  Can  be  projected  in 
the  Anamorphic  process,  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ...  Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby's  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose..  Apr  61 

4119  Clash  and  Carry  . . .April  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes.  Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)..  Feb  61 

4135  Squareshootin'  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)..  Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  60 

2-REEL  COLOR  SPECIALS 


WARMFR  PROS 
BLUE  RIBBON  HIT  PARADE 


(Technicolor  Reissues — 7 m’n.) 

8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  63 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kilty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir Sep  60 

8722  Lighter  Than  Hare ....  Dec  60 

8723  The  Abominab'e  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  Apr  61 

8712  D’Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  °1 

8715  Rebel  Without  Claws  . Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (IS)  - - Ju!  61 

(One  Reel) 

8501  Riviera  Days  (10) Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Fro  ics  (9)..  . .Jun  61 

8506  Hawaiian  Sports  (9)  . Aug  61 


BOXOFFICE  BookinGuide  ::  August  21,  1961 


9 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  “normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


|j  All  Hands  on  Deck  (20th-Fox) 

95 

150 

125 

175 

110 

80 

125 

140 

180 

50 

100 

100 

175 

95 

no 

no 

125 

120: 

|t  All  in  a Night's  Work  (Para) 

150 

250 

250 

175 

110 

200 

150 

110 

175 

185 

225 

175 

145 

195 

150 

135 

180 

125 

171 

ti|  Angel  Baby  (AA) 

200 

90 

110 

100 

100 

135 

123 

|i|  Angry  Silence,  The  (Valiant-Vitalite) 

190 

85 

70 

80 

150 

100 

113 

||  Atlantis,  the  Lost  Continent  (MGM) 

100 

200 

200 

100 

150 

125 

105 

100 

200 

100 

80 

150 

120 

145 

220 

140 

Ballad  of  a Soldier  (Kingsley) 

140 

75 

150 

190 

100 

225 

50 

100 

130 

200 

136 

Between  Time  and  Eternity  (U-I) 

165 

100 

100 

90 

100 

100 

109 

1 Big  Deal,  The  (UMPO) 

75 

90 

110 

95 

90 

115 

185 

109 

il  Big  Chief,  The  (Cont'l) 

110 

140 

200 

100 

125 

135 

‘ Big  Show,  The  (20th-Fox) 

95 

90 

80 

210 

80 

80 

100 

110 

50 

100 

100 

50 

80 

125 

90 

no 

97 

• Bimbo  the  Great  (WB) 

100 

105 

100 

95 

100 

100 

70 

100 

85 

100 

96 

Black  Sunday  (AIP) 

160 

125 

200 

125 

150 

150 

200 

125 

300 

65 

175 

161 

j:f  Breathless  (F-A-W) 

120 

225 

120 

100 

120 

20C 

148 

:;J  By  Love  Possessed  (UA) 

150 

150 

120 

175 

95 

115 

80 

125 

175 

200 

180 

125 

175 

no 

145 

125 

150 

100 

139 

$1  David  and  Goliath  (AA) 

90 

175 

150 

100 

80 

100 

116 

J.  Dondi  (AA) 

60 

100 

75 

100 

125 

90 

100 

93 

| Exodus  (UA) 

200 

300 

300 

250 

230 

250 

200 

400 

250 

500 

400 

600 

300 

600 

155 

250 

450 

250 

250 

200 

317 

% Fanny  (WB) 

220 

250 

140 

255 

250 

135 

125 

155 

150 

325 

350 

200 

200 

225 

150 

200 

150 

205 

| Ferry  to  Hong  Kong  (20th-Fox) 

65 

130 

85 

100 

95 

100 

100 

96 

Five  Golden  Hours  (Col) 

120 

75 

155 

100 

120 

90 

100 

100 

108 

;|i  Foxhole  in  Cairo  (Para) 

90 

100 

100 

100 

100 

75 

100 

70 

85 

90 

91 

, Francis  of  Assisi  (20th-Fox) 

150 

125 

250 

175 

100 

200 

180 

200 

173 

||  Goodbye  Again  (UA) 

140 

170 

100 

200 

120 

210 

195 

150 

148 

if  Guns  of  Navarone,  The  (Col) 

300 

220 

300 

350 

250 

200 

250 

375 

350 

200 

200 

175 

250 

250 

262 

'■*  Hand  in  Hand  (Col) 

120 

185 

100 

100 

200 

175 

100 

85 

175 

138 

H Homicidal  (Col) 

110 

150 

125 

150 

125 

175 

180 

90 

200 

125 

175 

175 

148 

1 Honeymoon  Machine,  The  (MGM) 

130 

135 

125 

125 

120 

127 

||  Ladies  Man,  The  (Para) 

110 

125 

195 

95 

150 

150 

115 

125 

150 

80 

300 

175 

100 

130 

125 

200 

150 

146 

| Last  Sunset,  The  (U-I) 

160 

170 

115 

215 

75 

100 

140 

200 

60 

125 

100 

90 

175 

no 

125 

130 

130 

131 

if  Master  of  the  World  (AIP) 

175 

85 

150 

75 

200 

190 

146 

I Misty  (20th-Fox) 

75 

90 

125 

65 

100 

125 

90 

150 

103 

(|  Naked  Edge,  The  (UA) 

180 

200 

210 

125 

175 

120 

135 

175 

250 

105 

275 

210 

100 

195 

175 

125 

120 

169 

Nikki,  Wild  Dog  of  the  North  (BV) 

130 

190 

300 

no 

145 

165 

130 

200 

171 

On  the  Double  (Para) 

130 

260 

110 

170 

80 

100 

125 

115 

115 

95 

125 

80 

85 

175 

126 

H Operation  Bottleneck  (UA) 

130 

100 

100 

100 

100 

106 

% Picnic  on  the  Grass  (Kingsley) 

no 

200 

130 

135 

150 

145 

I Ring  of  Fire  (MGM) 

90 

100 

no 

100 

80 

90 

100 

96 

||  Romanoff  and  Juliet  (U-I) 

175 

125 

170 

125 

150 

200 

100 

175 

300 

169 

|j  Tammy  Tell  Me  True  (U-I) 

140 

175 

100 

250 

90 

125 

300 

95 

200 

150 

no 

170 

120 

165 

100 

175 

154 

||  Two  Rode  Together  (Col) 

180 

110 

no 

320 

170 

150 

100 

105 

125 

152 

§ Upstairs  and  Downstairs  (20th-Fox) 

90 

100 

1 50 

90 

90 

125 

107 

||  Voyage  to  Bottom  of  Sea  (20th-Fox) 

130 

180 

90 

125 

125 

145 

125 

175 

160 

100 

160 

100 

135 

140 

125 

134 

w/mm. 


TOP  HITS 


OF- 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Fanny  (WB) 

2. 

3. 


4.  Carry  On,  Constable  (Governor) 


Kansas  City  

325 

Milwaukee  

240 

San  Francisco  

200 

5.  Naked  Edge,  The  (UA) 

Exodus  (UA) 

Chicago  

210 

San  Francisco  

250 

Omaha 

175 

Guns  of  Navarone,  The  (Col) 

Seattle  

250 

6.  Francis  of  Assisi  (20th-Fox) 

Buffalo  

220 

Milwaukee  

200 

Denver  

200 

7.  Th;ef  of  Baghdad  (M GV\) 

Minneapolis  

200 

Boston  

200 

s? 


I 

* 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  © CinemoScope;  ® Vistovision;  © Superscope;  ® Naturama;  ® Regalscope;  © Technirama.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Bridge  to  the  Sun  F JS  w"  0r*~ 

MGM  ( ) 113  Minutes  Rel.  Oct.  '61 

U0?3  A tender  and  touching  romantic  drama  based  on  the  true-  — v 

r e life  story  of  Mrs.  Gwen  Terasaki  of  Tennessee  and  her  life 

with  her  Japanese  diplomat-husband  in  exile  during  World 
War  II,  this  Cite  Films  production  made  by  Jacques  Bar  is 
i strong,  realistic  fare  with  a tremendous  appeal  to  women 

patrons.  The  1957  best-selling  autobiographical  novel  and 
Carroll  Baker,  who  plays  the  real-life  heroine,  are  the  chief 
selling  angles,  but  MGM's  current  promotion  campaign  and 
the  picture's  Venice  Festival  showing  will  enhance  its  box- 
office  strength,  as  will  favorable  word-of-mouth.  Filmed 
largely  in  Japan  (unfortunately  not  in  color),  the  picture  has 
a realistic,  oft-times  tragic  quality  and  the  East-West  alli- 
ance is  treated  most  sympathetically  by  director  Jacques 
Bar  while  James  Shigeta  gives  a restrained  portrayal  of  the 
grave,  handsome  Japanese  which  makes  his  American  wife's 
devotion  to  him  entirely  understandable.  Their  bitter-sweet 
love  story  ends  tragically  in  the  manner  of  "One  Way 
Passage,"  which  was  a "four  handkerchief"  success  with  the 
ladies.  The  U.S.  bombing  of  civilians  in  Japanese  cities  and 
the  people’s  hostility  to  the  blonde  American  add  excite- 
ment, but  there  is  time  for  a few  heartwarming  humorous 
touches  about  strange  Japanese  customs. 

Carroll  Baker,  James  Shigeta,  James  Yagi,  Tetzuro  Tamba, 

Sean  Garrison,  Ruth  Masters,  Nori  Elizabeth  Hermann. 

World  by  Night  F J™;"* 

Warner  Bros.  (151)  103  Minutes  Rel.  Sept.  '61 

Anyway  you  cut  it,  this  foreign  import  is  still  a travelog, 
luff,  / although  a travelog  in  the  manner  grand,  it  is  true.  The 
symposium  will  have  an  appeal  to  devotees  of  nightclub 
entertainment  and  to  those  with  itchy  feet,  and  there  should 
be  enough  of  those  categories  in  most  situations  to  assure 
reasonably  profitable  returns  for  the  photoplay.  Its  biggest 
handicap  as  an  exhibition  venture  may  result  from  its 
abundant  length,  which  makes  it  a cumbersome  booking  on 
dual  programs;  the  feature  being  too  meagre  to  go  it  alone 
in  the  average  theatre.  As  is  to  be  expected  in  a compila- 
tion of  this  sort,  some  of  the  entries  in  the  marathon  of 
amusement  spots  are  better  than  others.  Those  that  stand 
out  as  being  particularly  praiseworthy  are  the  camera  tours 
of  California's  Marineland,  where  viewers  are  treated  to  ar. 
amusing  display  of  antics  by  the  porpoises  and  whales;  a 
hilarious  routine  by  the  Nitwits,  who  perform  in  the  manner 
of  Spike  Jones'  musicians;  an  inside  glimpse  into  Japan's 
famed  Geisha  houses,  plus  a lavish  show  staged  by  the 
Paris  Lido.  There  may  be  some  bluenoses  who  will  object 
to  the  film's  penchant  for  lensing  the  world's  better-known 
strip  artists.  A Julia  Film  production,  produced  by  Francesco 
Mazei  and  Gianni  Proia.  Directed  by  Luigi  Vanzi. 

Las  Vegas  Rhythmettes,  the  Nitwits,  the  Tiller  Girls, 
Alfredo  Alaria's  Ballet,  the  Whales  of  Marineland. 

Marines,  Let's  Go  F 

20th-Fox  (137)  104  Minutes  Rel.  Aug.  '61 

Still  another  service  comedy,  this  time  with  the  U.S.  Marines 
in  Korea  brawling  and  girl-chasing  their  way  on  furlough  in 
Japan,  this  CinemaScope-De  Luxe  Color  entry  is  fashioned 
along  routine  lines,  although  it  will  entertain  the  male 
patrons  and  action  enthusiasts.  Two  up-and-coming  20th-Fox 
leading  men,  Tom  Tryon  and  David  Hedison,  have  some 
marquee  value  but  it  is  newcomer  Tom  Reese,  playing  an 
ugly,  scarfaced  corporal,  who  is  given  the  best  comedy 
scenes.  Produced  and  directed  by  the  veteran  Raoul  Walsh, 

j Pro,  based  on  his  own  story,  the  situations  date  back  to  his  

| ^omp  famous  Victor  McLaglen-Edmund  Lowe  service  pictures  and 

most  of  them  are  somewhat  threadbare  today.  Except  for  7 

Hedison's  few  romantic  scenes  with  his  Japanese  bride,  nicely 
played  by  Fomiyo  Fojimoto,  there  is  little  to  interest  women 
patrons  because  the  other  females  in  the  picture  are  unsym- 
pathetic tramps.  Two  colorful  and  amusing  sequences  take 
place  in  a Japanese  bath  house  with  its  female  scrub  girls 
and  in  a nightclub  with  its  girlie  acts,  both  designed  to 
appeal  to  male  tastes.  Hedison  is  excellent  and  Reese  makes 
an  impression  in  a typical  McLaglen  role,  but  the  other 
soldiers  are  stereotypes  and  are  played  that  way.  The  title 
tune  is  reminiscent  of  other  marching  songs. 

Tom  Tryon,  David  Hedison,  Tom  Reese,  Linda  Hutchins, 

David  Brandon,  Barbara  Stuart,  Fomiyo  Fojimoto. 

The  Unstoppable  Man  F ^ Suspense  Drama 

Sutton  68  Minutes  Rel.  Aug.  '61 

A taut  study  of  a big  business  tycoon's  unrelenting 
efforts  to  track  down  his  kidnapped  son,  this  British  import, 
teaming  America's  Cameron  Mitchell,  England's  Marius  Gor- 
ing and  a predominantly  European  cast,  can  be  sold  for  its 
meticulousness  of  pacing,  its  unrelievedly  grim  treatment  of  a 
man  who's  heretofore  thought  that  monev  can  acquire  any 
material  thing,  and  suddenly  realizes  that  human  emotions 
must  be  fully  appreciated.  In  the  top  role,  Mitchell  is  a 
veritable  tower  of  strength,  a man  of  tremendous  vitality, 
_ drive  and  urgency;  he's  in  the  midst,  typically,  of  a big  busi- 
THE^  ness  deal  when  word  is  flashed  of  son  Denis  Gilmore's  kid- 
>,  t'  napping.  Almost  fantastically,  he  opens  an  office  file,  marks 
it  "Jimmy  Missing,"  and  proceeds  to  wage  an  almost  one-man 
war  against  crimeland  and  Scotland  Yard,  too.  Along  the 
way,  inevitably  he  learns  that  no  man  can  be  a virtual  island- 
cut  off  from  compassion,  and  he  finds  the  boy  at  the  goons' 
hideout,  emerging  a much  more  understanding  man.  Marius 
Goring,  who's  essayed  scores  of  sympathetic  and  unsym- 
pathetic roles  in  previous  Continental  imports,  is  right  behind 
Mitchell  in  acting  honors.  John  Pellatt  produced  and  Terry 
Bishop  directed.  An  Argo  Film  production,  this  is  listed  as  a 
John  Lamount  presentation. 

Cameron  Mitchell,  Marius  Goring.  Harry  H.  Corbett,  Lois 
Maxwell,  Denis  Gilmore,  Humphrey  Lestocq. 

Operation  Camel  F ^ Smice  Comedy 

American-IntT  (605)  70  Minutes  Rel.  June  '61 

Despite  the  obvious  skimpiness  of  the  central  story  theme 
and  decidedly  little  marquee  strength  of  the  performing  roster 
— Nora  Hayden,  a most  lissome  looker,  is  billed  as  guest  star 
and  perhaps  is  best  known  of  the  predominantly  European 
cast — this  Henrik  Sandberg  production  should  find  a re- 
ceptive audience,  particularly  among  those  patrons  who 
like  their  screen  humor  in  broad  strokes.  Whatever  satirical 
overtones  may  have  been  intended  in  Bob  Ramsing's  screen- 
play, the  director,  Sven  Methling,  has  geared  his  pace  more 
to  grotesqueness  than  caricature.  A group  of  Danish  soldiers, 
joining  their  buddies  in  Gaza  as  part  of  the  United 
Nations  patrol,  find  themselves  smack  in  the  midst  of  alter- 
nately comic  and  serious  adventures,  upshot  of  which  a 
Gallic  dancer  is  released  from  a night  club  where  she's  been 
held  against  her  will.  Ib  Glindemann  has  contributed  the 
accompanying  musical  score.  This  will  need  heavy  promo- 
tion if  billed  atop  a two-feature  program;  its  one  hour  and 
14  minutes  don’t  permit  much  probing  of  characterizations, 

Mid(  a marketing  factor  easily  overcome  if  the  leading  roles  had  \ 

1 ?4  r been  assigned  to  principals  of  known  boxoffice  stature.  Miss  ~ / 

Hayden  has  appeared  in  past  American  releases. 

Louis  Renard,  Poul  Hagen,  Ebbe  Langberg,  Presben  Kaas, 

Ole  Dixon,  Carl  Ottesen,  Nora  Hayden. 

Never  Take  Candy  From  a Stranger  A Ratio:  PsycholO0ical 

7 & 1S5.x  Drama 

Omat  82  Minutes  Rel.  

Denied  a Production  Code  Seal  (because  of  its  treatment 
of  perversion),  this  British  import,  a Hammer  Film  Production, 
has  the  Legion  of  Decency's  approval,  provided  a child  is 
accompanied  by  an  adult.  A study  of  a psychopathic  killer 
at  large,  this  manages  to  tell  with  touching  and  dramatic 
overtones  the  fateful  warning  that  rests  in  the  title's  words. 
The  film  is  based  on  the  provocative  London  stage  hit,  "The 
Pony  Cart,"  by  American  writer  Robert  Garis  (now  a pro- 
fessor of  law  at  the  University  of  Massachusetts).  Britain's 
distinguished  Felix  Aylmer  turns  in  a convincing  job  indeed 
of  the  warped  elderly  man,  who  lures  little  girls  to  his  gloomy 
mansion,  there  to  dance  for  him  in  the  nude  alter  being 
promised  sweets.  One  of  the  little  girls  happens  to  be  a 
daughter  of  the  town's  high  school  principal  and  she  serves 
as  the  key  eventually  leading  to  Aylmer's  apprehension, 
though  what  precedes  his  arrest  makes  for  melodrama  of  a 
scope  and  dimension  not  too  often  touched  on  the  screen, 
either  here  or  overseas.  Subject  matter  isn't  to  be  sold  as 
■ lure;  rather,  it  would  be  good  in  this  particular  instance  to 
~J  get  sociologists  and  the  like  to  provide  strong  endorsement. 
n Cyril  Frankel  directed. 

Jean  Carter,  Felix  Aylmer,  Patrick  Allen,  Niall  MacGinnis, 
MacDonald  Parke,  Michael  Gwynn. 

The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 

2554  BOXOFFICE  BookinGuide  ::  August  21,  1961  2553 


FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  “World  by  Night"  (WB) 

In  blazing  Technicolor,  this  camera  tour  of  the  world's  most 
glamorous  nightspots  and  amusement  centers  offers  up  a 
solid  hour  and  43  minutes  of  entertainment,  with  something  00 
for  everyone  along  the  way.  For  the  most  part,  it  is  fast-  1 1 

moving,  starting  with  scenes  from  the  show  at  the  Paris  Lido, 
through  a whirl  at  the  famous  Tivoli  Gardens,  the  British 
taking  in  the  sites  at  Blackpool,  Japan's  Geisha  houses,  a 
luau  :n  Hawaii,  a Harlem  Gospel  Show,  strippers  performing 
at  various  clubs,  plus  a number  of  nightclub  acts  that  may 
be  familiar  to  patrons  of  the  nitery  circuit  both  here  and 
abroad,  notably  Bob  Williams  and  his  lazy  pooch,  Gloomy. 

There  is  a clever  narration  throughout  and  a slick  musical 
score  to  enhance  the  goings-on.  Costumes  are  breathtaking 
in  the  showgirl  sequences.  As  the  narrator  says — all  you  do 
is  just  relax  and  enjcy  it,  boy. 

EXPLOITIPS: 

A tie-in  with  travel  agencies  is  a natural.  Request  posters 
of  all  cities  in  the  film  for  lobby  decorations  and  place  stills 
in  travel  offices.  Hire  girl  costumed  as  showgirl  to  walk 
•.hrough  local  clubs,  restaurants,  etc.  with  giveaway  favors 
ior  patrons  including  theatre  information.  Make  theatre  gay 
with  bunches  of  balloons,  confetti  streamers,  etc. 

CATCHLINES: 

A Camera  Tour  of  the  World's  Most  Glamorous  Enter- 
tainers! . . A Gay  Whirl  Through  the  Entertainment  High 
Spots  of  Europe  and  the  U.S.A. 

THE  STORY:  "Bridge  to  the  Sun"  (MGM) 

Shortly  before  the  outbreak  of  World  War  II,  Carroll  Baker, 
visiting  Washington  from  Tennessee,  meets  a Japanese  dip- 
lomat  (James  Shigeta),  falls  in  love  with  him  and  marries  him  6, 

against  her  family's  wishes.  When  war  starts,  Shigeta  and  >- 

other  Japanese  diplomats  are  deported  and  Carroll  elects  to 
go  with  her  husband  and  take  their  small  daughter.  Shigeta 
dedicates  himself  to  working  for  peace  but  Carroll  has  many 
difficulties  because  of  the  strange  native  customs  and  the 
hostility  toward  an  American.  As  the  war  nears  its  end, 
Carroll  and  her  daughter  are  in  great  danger  during  the  U.S. 
bombings.  Shigeta  is  wounded  and,  with  the  end  of  the  war, 
he  realizes  he  is  near  death  so  he  sends  Carroll  and  his 
daughter  back  to  America. 

EXPLOITIPS: 

Bookstores  will  cooperate  with  window  displays  of  Mrs. 
Terasaki's  book,  which  was  a best-seller  in  1957.  Decorate 
your  lobby  with  Japanese  lanterns  and  play  oriental  music 
over  loudspeakers  in  the  lobby.  Travel  tieups  on  Japanese 
lines  are  another  possibility.  Carroll  Baker  first  attracted  at- 
tention as  “Baby  Doll"  and  was  with  Clark  Gable  in  "But 
Not  for  Me." 

CATCHLINES: 

American  Girl  in  Wcr-Torn  Tokyo — It  Actually  Happened 
. . . The  Famed  Book!  The  Reader's  Digest  Special  Feature! 

Now  on  the  Screen  . . . The  Romance  That  Built  a Bridge 
Between  Two  Different  Worlds. 

THE  STORY  “The  Unstoppable  Man"  (Sutton) 

On  the  day  his  son  is  kidnapped  for  ransom,  businessman 
Cameron  Mitchell  is  deeply  involved  in  high-level  financial 
negotiations  His  work  is  forgotten  when  his  distraught  sister, 

Lois  Maxwell,  telephones  the  news,  however,  and,  deciding 
that  his  business  experience  will  be  certainly  more  useful  in 
finding  the  boy  than  Scotland  Yard's  inexperience,  he 
methodically  begins  his  search.  Inspector  Marius  Goring  is 
not  surprised  when  Sgt.  Humphrey  Lestocq  reports  Mitchell 
refuses  to  work  with  authorities.  It  is  learned  that  two 
similar  cases  of  kidnapping  for  ransom  occurred  within  the 
past  year,  and,  in  both  cases,  the  police  had  lost  contact 
with  the  gang  somewhere  down  the  line.  Mitchell  hands  over  ju 
the  money  as  instructed  to  the  gang  chieftain,  then  proceeds  ( 
to  follow  clues.  Unknown  to  police,  Mitchell  has  doubled 
the  demanded  amount,  hoping  this  will  cause  a rift  in  the 
crime  camp  From  a cleverly  worded  note  from  the  boy, 
Mitchell  is  sure  of  the  boy's  location.  Police  close  in  almost 
too  late  as  Mitchell  locks  himself  in  the  room  with  the  boy. 

EXPLOITIPS: 

Get  top  local  detectives  to  comment  on  “Tough  Cases  I've 
Known"  for  the  dailies.  Screen  this  for  detective  squads. 

CATCHLINES: 

Impact  and  Tension  That  Never  Let  You  Go!  . . . They 
Called  Him  Brilliant,"  "Daring"  . . . Now  the  Chips  Were 
Down — Could  He  Succeed  Where  the  Police  Had  Failed? 

THE  STORY:  "Marines,  Let's  Go"  (20th-Fox) 

After  a platoon  of  U.S.  Marines  charges  through  the  rice 
paddies  of  Korea  and  gains  a shaky  foothold  on  a summit 
hill,  the  men  are  given  a furlough  in  Japan.  David  Hedison, 
a Back  Bay  aristocrat  who  is  scorned  by  McCaffrey  (Tom 
Reese),  a fighting  soldier  who  is  a misfit  in  civilian  life, 
visits  his  Japanese  bride,  but  the  other  men  visit  a bath 
house  a hot-spot  night  club  and  other  spots  while  Tom  Tryon, 
a shrewd  Marine,  manages  to  get  Reese's  goat.  Reese  finally 
gets  into  a big  fight  and  is  up  for  court-martial  when  an 
official  order  comes  cancelling  all  leaves  as  the  Red  Chinese 
are  on  the  march  again.  Back  in  Korea,  Hedison  finds  his 
, k beloved  bride,  but  they  are  captured  and  about  to  be  exe-  • 

cuted  when  Reese  and  his  men  arrive  in  time  to  save  them.  w 

But  McCaffrey  is  mortally  wounded  in  an  attack  and  dies 
with  his  hand  in  Hedison's. 

EXPLOITIPS: 

The  title  is  a natural  for  tieups  with  recruiting  stations 
everywhere  as  well  as  with  veterans  groups,  who  might 
parade  down  the  main  street  to  the  theatre  opening  night. 
David  Hedison  was  in  "The  Lost  World"  and  “The  Fly."  Tom 
Tryon  was  one  of  the  stars  of  “The  Story  of  Ruth." 

CATCHLINES: 

There're  No  Limits  to  the  Off-Limits  Fun  When  the  Fight- 
ing Leathernecks  Take  Off  on  a Furlough  . . . Those  Go-Go- 
Go  Marines  Have  Landed  with  Built-In  Radars — For  Finding 
Girls,  Girls,  Girls  . . . First  in  War,  First  in  Love,  First  in  Fun. 

THE  STORY:  “Never  Take  Candy  From  a Stranger"  (Omat) 

Two  happy  little  girls,  Jean  Carter  and  Frances  Green,  are 
playing  on  the  edge  of  a wooded  area  in  a small  Canadian 
town.  They  are  spied  upon  by  a smiling,  friendly  old  man, 

Felix  Avlmer — father  of  the  town's  leading  citizen,  Bill  Nagy. 

The  old  man's  former  confinement  in  a mental  hospital  has 
been  quieted  down.  The  two  girls  who  never  have  been 
warned  about  perverts  by  their  parents,  accept  the  old  man's 
invitation  to  enter  his  home  for  some  candy.  Jean's  father, 
high  school  principal  Patrick  Allen,  learns  that  the  old  man 
has  persuaded  the  girls  to  expose  themselves  as  a game  for 
him.  The  matter  is  taken  to  court.  Because  of  the  old  man's 
standing  in  the  community,  and  with  the  assistance  of  a 
clever  "family"  lawyer,  he  is  acquitted.  Free  again,  the  old 
nan  accosts  the  two  girls  again  deep  in  the  lonely  woods. 
Frances  is  killed  before  a search  party  hastily  reaches  the 
scene. 

EXPLOITIPS: 

It  is  important  to  screen  this  for  major  opinion-making 
groups  in  your  community — chamber  of  commerce,  service 
clubs,  religious  leaders  Get  permission  to  use  their  quotes 

in  newspaper  ads  (’■ 

CATCHLINES:  " 

See  This  Shocking  Entertainment — And  Then  Warn  Your 
Children1  . Six  Words  That  Sound  a Fateful  Warning!  . . . 

And  Then  He  Made  Us  Play  That  Silly  Game!" 

THE  STORY:  “Operation  Camel"  (AIP) 

A group  of  Danish  soldiers  join  their  buddies  in  Gaza  as  a 
part  of  the  United  Nations  patrol.  There  they  run  into  a 
series  of  misadventures,  sometimes  comic  and  sometimes 
serious,  and  through  their  efforts  a beautiful  young  French 
dancer  is  released  from  a nightclub  where  she  is  being  held 
against  her  will. 

EXPLOITIPS: 

Unpretentious  as  to  content,  this  relies  predominantly 
upon  the  traditional  sight-gags  of  broad  comedy.  Sponsor  a 
Nora  Hayden — she  plays  guest  star  bit — lookalike  competi- 
tion, in  conjunction  with  an  enterprising  beauty  salon  or  de- 
partment store,  the  finals  to  be  held  on  stage  opening  night. 

If  there  is  a zoo  in  town,  utilize  a camel  for  a variety  of 
ballyhoos. 

f250  CATCHLINES:  $ 

The  Cold  War  Turns  Hot — When  the  Desert  Legions  Sur- 
render to  the  Desirable  Damsels  of  the  Nile!  . . . This,  Too, 

Is  Modern  Soldiering!  . . . Ride  Forth  to  Robust  Romance! 

BOXOFFICE  BookinGuide  ::  August  21,  1961 


RATES:  20(  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CUHtme  HOUSE 


HELP  WANTED 

SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  lor  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

MANAGERS  WANTED:  Two  openings  for 
alejt,  aggressive,  experienced  men  able 
to  handle  own  advertising,  exploitation. 
Small  towns,  metropolitan  areas.  Excel- 
lent opportunity.  Write,  giving  complete 
resume,  salary.  Replies  held  strictly  con- 
fidential. Stanley  Warner,  Pittsburgh.  Box- 
office,  9335. 

Wanted:  Live  wire  managers  ...  if 
you  don't  want  to  work  don't  apply. 
Opportunity  to  grow  with  America's 
fastest  growing  theatre  circuit.  Crim 
and  Hargrove  Theatres,  4121/2  So.  Har- 
wood, Dallas,  Texas  P.O.  Box  223. 

WANTED:  Theatre  manager  for  first 

run  theatre,  city,  100,000.  Must  have  news- 
paper and  exploitation  experience.  Give 
three  references  and  complete  background 
first  letter.  Boxoffice  9341. 

Wanted:  Experienced,  aggressive  man- 
ager for  DeLuxe  first-run  situation.  Many 
benefits,  including  retirement  plan.  All 
replies  will  be  held  in  strictest  of  con- 
fidence. Write  Walter  Reade,  Inc.,  Deal 
Road,  Oakhurst,  N.J. 

POSITIONS  WANTED 

Manager,  presently  employed  as  Di- 
vision Manager  for  conventional  and  drive- 
in  theatres  in  large  city,  mid-states.  Box- 
office,  9331. 

Manager:  Experienced,  conventional  or 
drive-in.  Exploitation  minded.  References. 
B.  L.  Haley,  4215  A 35th  St.,  Lubbock, 
Texas. 

Husband-wife  team  to  manage,  operate 
or  lease  small  out  or  indoor  theatre. 
Preferable  Southern  California.  Boxoffice 

9337.  

Projectionist:  Over  15  years  in  theatre. 
Complete  sound  and  repair.  Go  anywhere. 
Write  to  902  E.  North  Street,  Staunton, 
Illinois. 

Wanted:  Manager  position,  age  46, 

experience  all  phases  of  operation.  Hard 
top  or  drive-in.  Now  working,  theatre 
closing  Sept.  1,  1961.  Available  then. 

Want  year  round  job.  Write  Boxoffice 

9338.  

Manager:  15  years  experience,  exploi- 
tation, maintenance.  Conventional-drive-in. 
Excellent  reference.  Boxoffice  9336. 

Projectionist,  thoroughly  experienced, 
desires  permanent  position  anywhere. 
Can  do  maintenance.  R.  H.  Wallace, 
4909  McCart,  Ft.  Worth  15,  Texas. 

MANAGER:  Family  man,  prefer  house 
but  will  consider  drive-in.  Am  looking 
for  permanent  position.  Good  at  exploita- 
tion and  promotion.  References.  Boxoffice 
9342. 


FILMS  FOR  SALE 

16  & 35mm  SOUND  and  SILENT  FILMS: 

Free  catalog.  S.K.  Film  Service,  432 
Michigan  Avenue,  Miami  Beach,  Florida. 


BUSINESS  STIMULATORS 

Bingo,  more  action!  $4.50M  cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn. 
N.  Y. 

Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  ot 
Hawaii,  670  S.  Lafayette  Place,  Los  An 
geles  5,  Calif 

Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products  346  West  44th  St.,  New  York 
36  N Y 

Midget  Bibles.  $50/thousand.  lxl  l/2  ’ * • 
224  pages  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 

Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 


GENERAL  EQUIPMENT— USED 

CHEAP  AS  DIRT — and  much  cleaner. 
Forest  75A  HI  reflectors,  $49.50;  Simplex 
or  Strong  1KW  arcs,  $49.50;  Simplex 
magazines,  $4.95.  Worth  more  in  parts. 
S.O.S.,  602  W.  52nd,  New  York  19. 


Simplex  E-7  Mechanisms,  repaired,  ready 
to  use  . . . guaranteed  . . . will  trade 
. . . bargains  while  they  last.  Lou  Walters 
Projector  Repair  Service,  £140  Hunnicut 
Rd.,  Dallas  28,  Texas. 


Late  model  Brenkert  projectors,  RCA 

sound,  Magnarcs,  rectifiers,  excellent; 
Super  Snaplite  widescreen  lenses,  Bausch 
& Lomb  CinemaScope  lenses,  perfect. 
Complete  booth  plus  nearly  new  wide- 
screen, $1500.  350  upholstered  chairs, 

good.  Curtain,  rheostat,  track,  controls. 
Operating  week-ends,  wish  to  convert. 
Will  deal.  Robert  Brown,  Arcade  Theatre, 
Leslie,  Michigan.  Phone  JU  9-4841. 


USED  EQUIPMENT:  For  Sale:  Film  stor- 
age cabinets  $1.00  per  unit.  Film  splicers, 
rebuilt  $10.00.  Booth  exhaust  fans  $25.00 
and  up.  Harry  Melcher  Enterprises,  417 
W.  Highland  Ave.,  Milwaukee  3,  Wis- 
consin. 


HOLMES  BOOTH  EQUIPMENT  (35mm) 
feature,  serial.  Drive-In  Theatre,  Holly- 
hill,  S.  C. 


PAIR  SIMPLEX  E7  HEADS;  pair  Peerless 
Ma'gnarc  lamps;  bench;  rewind;  reel 
bins;  lenses  and  miscellaneous  booth 
supplies.  Inquire  of  Wm.  T.  Webb,  2675 
Redlands  Drive,  Costa  Mesa,  California 
by  letter. 


GENERAL  EQUIPMENT— NEW 

DURABLE  MASONITE  MARQUEE  LET- 
TERS. fit  Wagner,  Adler,  Bevelite.  Black 
or  red.  4"-40c;  8"-60c;  10"-7Sc;  12"-$1.00; 
14"-®  1.50;  16"-$1.7S;  17"-$2.00;  24"-$3.00; 
(10%  discount  100  letters  or  more  over 
$60.00  list).  S.O.S.,  602  W.  52nd,  New 
York  19. 


EQUIPMENT  WANTED 

WANTED:  Push  back  body  form  seats, 
also  theatre  equipment.  Harry  Melcher 
Enterprises,  417  W.  Highland  Ave.,  Mil- 
waukee 3,  Wisconsin. 


LENS  FESTIVAL!  Hilux  152  only  $225; 
Hilux  164  only  $200;  Vidoscope  only  $245; 
Bausch  and  Lomb  $275;  Magnarc  lamp- 
houses,  beautiful  $350  pair;  Thousand 
other  bargains.  Star  Cinema  Supply,  621 
West  55th  Street,  New  York  19. 


STOP:  Before  you  sell  your  equipment 
get  our  quote.  S.  K.  Film  Service,  4331 
Sheridan  Avenue,  Miami  Beach,  Florida. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  <S  RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Nowl  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 

EQUIPMENT  REPAIR  SERVICE 

Repair  Broken  Reflectors  with  gurcmteed 
Gatorhide!  Amazing  substance  outlasts 
silvering!  $2  95  postpaid  from  Gatorhide, 
Box  71,  Joplin,  Mo. 


THEATRES  FOR  SALE 

West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 

For  Sale:  Central  San  Joaquin  Valley 
near  air  base.  700  seat  house  doing  good 
business,  priced  below  value.  Contact 
A.  D.  Ruff,  P.O.  Box  42S,  Huron,  Cal- 
ifornia. Phone  WH  5-2125. 


West  Texas  money  maker.  350  seats, 
good  equipment,  building  with  Penthouse. 
Fine  cotton  crop  every  year,  new  oil 
field.  Best  season  coming.  Mexican,  Ameri- 
can product.  Fine  place  to  re-locate, 
Chillicothe,  Texas.  Bargain.  Send  answers 
to  Boxoffice,  9334. 


For  Sale:  Four  hundred  seat  theatre, 
county  seat,  Central  Indiana.  Sacrifice, 
wish  to  retire,  will  finance.  P.  O.  Box 
237,  Flora,  Indiana  or  Flora  Theatre  phone. 

678  seat  theatre  in  Northwestern  Colo- 
rado including  real  estate  and  all  equip- 
ment, living  quarters,  and  two  sub-rentals. 
Good  hunting  and  fishing  area.  Reason- 
able down  payment  and  terms  to  good 
operator.  Boxoffice  9339. 


FOR  SALE:  Modern  Drive-In  Theatre, 

Okanagan  Valley,  British  Columbia.  400 
car.  Potential  population  25,000.  Best  cli- 
mate in  Canada.  Data  and  pictures  avail- 
able. Owner  retiring.  Box  580,  Kelowna, 
B.C. 


FOR  SALE:  Very  cheap,  33  years  op- 
eration. Call  or  write.  Phone  AD  2-6519, 
Regal  Theatre,  2010  St.  Joseph  Avenue, 
St.  Joseph,  Mo. 


FOR  SALE:  310  car  drive-in  theatre  in 
N.W.  Iowa.  Nearest  competition  45  miles. 
Also  downtown  theatre,  350  seats.  Terms. 
Wish  to  retire.  Boxoffice  9343. 


ILLNESS  forces  sacrifice  6ale  modern 
brick  and  steel  theatre,  stereophonic 
sound,  36’  screen,  420  seats.  Apartments 
and  space  rental.  Contact,  Otto  Soren- 
sen, Powers  Lake,  North  Dakota. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238 


We  want  indoor  art  theatre  possibilities 
and  drive-ins  to  lease  or  buy  in  metropo- 
litan areas  of  75,000  population  or  above. 
If  you  have  problem  theatres  we  will 
make  them  make  money.  Locations  in 
Southwest  preferred.  Contact  C.  A. 
Ingram,  Crim  & Hartgrove  Theatres,  412 
South  Harwood,  Dallas,  Texas.  RI  8-0209. 


Wanted  to  buy  or  lecse  drive-in  the- 
atres in  Ohio.  500  car  capacity  or  larger. 
Send  details  in  first  letter  for  quick 
deal.  Boxoffice  9340. 


THEATRES  FOR  SALE  OR  LEASE 


For  Rent:  Nite  Club  Theatre,  deluxe 
complete.  A.  B.  Coleman,  401  Park 
Avenue,  Columbia,  Missouri. 


THEATRE  TICKETS 


PROMPT  SERVICE.  Special  printed  roll 
tickets.  100,000,  $37.95;  10,000,  $12.75, 

2,000,  $5.95.  Each  change  in  admission 
price,  including  change  in  color,  $4  25 
extra.  Double  numbering  extra.  F.O.B. 
Kansas  City,  Mo.  Cash  with  order.  Kansas 
City  Ticket  Co.,  Dept.  11,  109  W.  18th 
Street,  Kansas  City  8,  Mo. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hal- 
ited,  Chicago,  111. 


Want  Ads  Work  Fast! 
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THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices  Parts  for  all  makes  of  chairs 
Sewed  covers  made  to  your  size,  also 
leatherette  25 "x25",  55c  ec.;  27"x27",  65c 
ea  Chiccgo  Used  Chair  Mart.  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 


Chairs  rebuilt  in  your  theatre,  re-spac- 
mg,  sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 

Theatre  Exhibitors:  Are  you  going  to  re- 
model? We  can  save  you  money.  We 
can  Rebuild  your  own  chairs  or  we  can 
supply  you  with  many  thousands  of  late 
type  chairs,  the  most  durable  and  com- 
fortable chairs  that  can  be  made  today. 
Contact  us  before  buying.  Nick  Diack, 
Eastern  Seating  Co.,  138-13  Springfield 
Blvd.,  Springfield  Gardens,  N.Y.  LA  8-3696. 

3.369  Bodiform,  International,  Plywood 
chairs.  Lone  Star  Seating,  Box  1734,  Dal- 
las. 


BUSINESS  OPPORTUNITIES 

BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Warms,  tender- 
zes  ana  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building. 
Nashville,  Tennessee 

For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 

. . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  ' LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


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THEATRE 


STREET 


TOWN STATE.  . . 


NAME 


POSITION 


BOXOFFICE 


August  21,  1961 


Lookin' for  some  real  action.  Mister? 
THIN  DM  GLAOOlllt  FOB  LABOR  BAY! 


STARRING 


C MU' 


Screenplay  by  Leonard  Freeman  • Produced  by  Leonard  Freeman  • Directed  by  Gordon  Douglas 

PRESENTED  BY  WARNER  BROS 


AUGUST  28,  1961 


SWflAClAMGUSt  ,/y 


A "Santa  Claus  in  August"  party  for 
Kansas  City  youngsters  has  become 
a top  public  relations  promotion 
of  the  Motion  Picture  Ass'n  of  that 
community.  Now  in  its  fifth  year, 
the  1961  party  drew  2,023  young 
guests  who  were  transported  to  the 
theatre  in  26  chartered  buses, 
with  Joe  Redmond  os  Santa  riding 
the  lead  bus.  The  novel  promotion 
received  wide  radio,  TV  and  press 
publicity  . . . Page  10. 


ACE  Organizes 
Company  to  Produce 
Feature  Films 


// 


LAST  THANKSGIVING... 
THE  BIG  INDUSTRY  NEWS 
WAS 

JOHN  WAYNE . 

NORTH  TO  ALASKA" 


THIS  THANKSGIVING 


A BIGGER  AND 
BETTER  TREAT 
FROM  20th  ! 


20th  Century-Fox  presents  JOHN  WAYNE  in  THE  COMANCHEROS 
co-starring  STUART  WHITMAN,  INA  BALIN,  NEHEMIAH  PERSOFF 
and  LEE  MARVIN  as  Crow  • Produced  by  GEORGE  SHERMAN  • Directed 
by  MICHAEL  CURTIZ  • COLOR  by  DELUXE  Cinemascope 


20th  delivers 
the  goods  for  the 
happy  holiday  dates! 


L 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN  ..  Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Editor;  Jesse  Shlyen,  Managing 
Editor;  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modern  Tlieatre 
Section.  Telephone  CHestnut  1-7777. 
Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
M.  Mersereau,  Associate  Publisher  & 
General  Manager;  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Didler 
and  Jack  Broderick,  Telephone  LOngbeacb 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager.  Tele- 
phone Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
stein,  manager.  Telephone  DUnklrk  8-2286. 
London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded In  the  first  Issue  of  each  month. 
Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Boston:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlverslty 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Guinan,  5927  Wtnton. 
Denver.  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Russ  Schoch.  Register-Tribune 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOodward  2-1144. 

Hartford:  Allen  M.  Widen),  CH  9-8211. 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  9S  St. 
Milwaukee:  Wm.  Nichol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Pittsburgh:  R.  F.  KUngensmith,  516  Jean- 
ette, Wllklnsburg,  CHurcbill  1-2809. 
Portland.  Ore.:  Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukls,  Loew's  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  II.  Pearson,  Deseret  News. 
Ban  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  Hurley,  306  H.  St. 
N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larocbelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayvlew  Ave.  Wlllowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition.  $7.50. 

AUGUST  2 8,  1961 

Vol.  79  No.  19 


LET  THE  WELKIN  RING! 


IN  HIS  one  day  as  governor  of  Texas 
Preston  Smith,  a member  of  that  state’s 
senate,  who  also  has  theatre  interests  in  Lubbock, 
took  an  action  that  we’d  like  to  see  followed  by 
other  states  and,  then,  carried  out  as  an  annual 
event.  He  proclaimed  September  11-17  as 
Movie  Week  in  Texas.”  And,  in  so  doing,  he 
urged  all  citizens  to  participate  by  attending 
a theatre  during  that  week. 

For  some  little  time  we  have  advocated  a 
National  Movie  Week,  to  be  conducted  along 
the  lines  of  similar  such  events  by  other  industries 
for  the  enhancement  and  advancement  of  their 
products.  But,  it  would  seem,  getting  the  people 
of  this  industry  together  on  any  broad  national 
scale  is  nigh  impossible,  as  attempts  of  various 
kinds  have  proven. 

Time,  of  course,  is  short  to  permit  other  states 
to  observe  Movie  Week  at  the  same  time  as 
Texas.  But,  if  several,  at  least,  would  make 
such  proclamations  for  the  week  starting  Sep- 
tember 18  or  25,  it  might  get  this  movement 
under  way  throughout  the  country  next  year. 
And  there’s  no  reason  why  city  mayors  couldn’t 
get  into  the  act  for  their  particular  municipalities, 
which  would  concentrate  the  effort  on  a local- 
level  basis  with  equally  gratifying  results. 

One  reason  we  feel  that  September  is  the 
ideal  month  for  an  activity  of  this  kind  is  that, 
normally,  it  marks  the  beginning  of  the  show 
season.  At  least,  it  used  to,  in  the  heydays 
of  this  business.  September  also  serves  as  a 
springboard  for  bringing  out  the  best  pro- 
motional efforts  in  many  another  industry;  to 
get  them  off  to  a good  start  and  under  way  for 
the  months  ahead;  to  interest  and  enthuse 
the  public,  whether  it  be  for  new  styles,  new 
ideas  or  warmed-over  old  ones.  Ironically, 
many  of  these  other  businesses  have  adopted 
the  motion  picture  industry’s  promotional 
thunder.  And  television  has  stolen  it  outright. 
But,  letting  the  latter  have  the  stage,  virtually 
all  to  itself,  is,  in  effect,  losing  out  by  default. 

Television  will  be  blaring  away  about  the 
"good  ’ shows  it  has  coming  during  the  ensu- 
ing season;  in  fact,  it  already  has  begun  the 
ballyhoo,  and  each  of  the  national  networks 
will  be  presenting  “samples”  of  these  programs- 
to-come  during  September.  What’s  more,  they 
advertise  these  samplings  as  “entertainment,” 
using  as  selling  bait  the  name  players  in  their 
various  new  season  shows.  That  gives  our  in- 
dustry something  to  buck,  something  to  outdo, 
with  the  better  offerings,  at  least,  that  we  can 
provide  for  exhibition  during  September. 

There  will  be  coordinated  promotional  cam- 
paigns, saturation  bookings  and  other  such 
plans  operating  in  various  areas.  But  this 
is  not  enough  to  forcefully  SELL  our  vast 
potential  of  customers  ALL  that  we  have  to 


offer.  While  television  will  be  shouting  about 
its  wares,  we’ll  be  whispering,  if  we  do  no 
more  than  follow  the  pattern  of  recent  years. 

It’s  a shame  to  lose  the  momentum  we  gain 
during  the  summer  months  when  we  have  more 
people  going  to  the  movies  than  in  other  periods; 
when  they  are  going  more  frequently;  and  when 
we  are  reviving  the  moviegoing  habit.  That’s 
what  has  happened  every  year  at  this  time. 
But,  if  we  all  move  and  work  together — on  a 
national  scale — and  let  the  welkin  ring  resound- 
ingly throughout  the  month  of  September,  we 
would  fill  that  void  and  handsomely  profit  by 
so  doing. 

★ ★ 

Welcome,  A.C.E.  Fil  ms! 

The  prospect  of  a new  source  of  product  supply 
has  improved  with  the  actual  incorporation  in 
Delaware  of  A.C.E.  Films,  Inc.,  as  a film  pro- 
ducing entity,  by  the  American  Congress  of  Ex- 
hibitors with  a basic  fund  of  about  3 million 
dollars.  It  is  planned  to  obtain  an  additional 
ten  to  12  millions  through  the  sale  of  securities 
to  exhibitors  and,  perhaps,  to  the  public.  De- 
tails of  the  organizational  setup  are  in  process 
and  should  soon  be  completed,  possibly  within 
the  next  few  days. 

The  organizing  factors,  representing  both  large 
and  small  circuit  operators,  have  indicated  that 
their  plans  call  for  adding  from  20  to  30  features 
yearly  to  the  present  volume  of  production.  They 
expect  the  new  company  to  be  in  actual  opera- 
tion within  two  months  and  that  several  films  will 
be  available  for  bookings  early  in  1962,  with  a 
consistent  release  schedule  to  follow. 

Encouraging  is  the  fact  that,  of  other  attempts 
by  exhibitor  groups  to  organize  a production 
setup,  this  is  the  first  one  that  has  succeeded  in 
raising  the  required  initial  funds.  Other  at- 
tempts, it  will  he  recalled,  failed  to  raise  more 
than  a few  hundred  thousand  dollars. 

It  is  anticipated  that  the  rank  and  file  of 
exhibitors,  having  for  long  proclaimed  the  urgent 
need  for  more  product,  should  be  willing  to 
participate  in  providing  the  capital  fully  needed 
to  make  assurance  doubly  sure.  They  will  benefit 
from  the  output  of  the  product  that  will  result 
and  from  dividends  their  investments  will  bring. 
Moreover,  the  success  of  A.C.E.  Films  in  being 
able  to  provide  a goodly  quantity  of  quality  films 
will  redound  to  the  continuing  progress  of  the 
entire  industry. 


ACE  READY  TO  MOVE  ON  PLANS 
TO  ENTER  FEATURE  PRODUCTION 


New  Company  Chartered 
Under  Delaware  Laws; 
Escrow  Terminated 

NEW  YORK — The  American  Congress 
of  Exhibitors’  production-finance  project 
has  become  a reality,  after  more  than  a 
year  of  preparations,  legal  work  and  ac- 
ceptance of  investments  which  had,  until 
August  18,  been  held  in  escrow. 

A permanent  organization  to  be  known 
as  A.C.E.  Films.  Inc.,  has  been  formed  un- 
der a corporate  charter  by  the  state  of 
Delaware,  following  the  successful  termi- 
nation of  the  escrow  at  the  August  18 
deadline.  The  subscribers,  by  letter,  au- 
thorized the  Chemical  Bank  New  York 
Trust  Co.  to  turn  their  subscriptions  over 
to  A.C.E.  Films  upon  the  organization  of 
the  company.  As  the  organization  work 
proceeds,  the  subscribers  will  receive  se- 
curities in  exchange  for  their  cash  invest- 
ment. 

BIG  FINANCIAL  SUPPORT 

A.C.E.  Films,  Inc.,  will  be  launched  with 
several  million  dollars  in  hand.  The  ACE 
organization  has  not  revealed  the  exact 
amount  received  from  investors,  but  the 
sum  is  reported  to  be  in  excess  of  $3,500- 
000.  ACE  will  continue  to  solicit  additional 
stockholders  within  the  limit  of  the  Se- 
curities and  Exchange  Commission  rules. 

Definite  plans  for  the  operation  of  the 
company  will  be  worked  out  immediately 
by  the  organization  committee  which  con- 
sists of  Harry  Arthur,  S.  H.  Fabian,  Adolph 
Goldberg,  Harry  Mandel,  Sidney  M.  Mark- 
ley,  Edward  D.  Martin,  Sumner  N.  Red- 
stone, Laurence  Tisch  and  Mitchell  Wolf- 
son.  When  approval  of  the  setup  is  received 
from  the  SEC,  the  company  will  initiate  a 
nationwide  campaign  to  include  every  ex- 
hibitor among  its  stockholders. 

National  Theatres  & Television,  which 
was  one  of  the  original  subscribers  to  the 
plan,  temporarily  is  out  of  the  project, 
but  it  is  understood  that  it  will  return  as 
a participant  when  certain  internal  dif- 
ficulties have  been  ironed  out.  The  $400,- 
000  which  was  contributed  at  the  start 
will  be  returned  to  the  company,  but  ACE 
leaders  are  certain  that  the  withdrawal 
will  not  be  permanent. 

START  EXPECTED  SOON 

There  is  no  target  date  for  the  start  of 
operations,  but,  as  one  ACE  spokesman 
said,  “the  company  was  not  formed  to 
stand  still.”  In  other  words,  no  time  will 
be  wasted  in  getting  started  and  it  is 
expected  that  actual  operations  will  be 
under  way  within  the  next  two  months. 

ACE  was  formed  in  December,  1958.  A 
year  later,  the  committee  appointed  to 
find  ways  and  means  of  increasing  the 
flow  of  product  began  to  probe  various 
media  and  came  up  with  the  film  financing 
plan.  Five  major  circuits  immediately 
contributed  $400,000  each  for  a $2,000,000 
“cushion”  and  other  circuits  and  individ- 
uals have  added  more  than  $1,500,000  with 
contributions  of  at  least  $25,000  each. 


Exhibitors  to  Get  19  Films 
For  September  Release 


By  FRANK  LEYENDECKER 

NEW  YORK  — September,  the  first 
month  of  the  1961-62  selling  season,  will 
have  a total  of  only  19  new  features  for  re- 
lease by  the  nine  majors,  plus  Continental 
distributing,  a drop  of  two  from  the  21  re- 
leased in  September  1960  but  more  than 
the  15  distributed  in  September  1959. 

Although  American  International  and 
Buena  Vista  have  no  pictures  scheduled  for 
September  release,  Astor,  Filmgroup  or 
Lopert  Pictures  may  add  one  or  two  pic- 
tures to  the  19  for  September. 

Out  of  these  19  features,  12,  or  more 
than  half,  were  filmed  either  in  England 
or  in  other  parts  of  Europe.  Two  others, 
“The  Young  Doctors”  and  “The  Hustler,” 
were  filmed  entirely  in  New  York  City, 
leaving  only  five  pictures  made  in  Holly- 
wood studios. 

Among  the  important  pictures  for  Sep- 
tember are  “Come  September,”  scheduled 
for  Radio  City  Music  Hall  showing;  “A 
Thunder  of  Drums”  and  “The  Big  Gam- 
ble,” all  three  in  Cinemascope  and  color; 
“Blood  and  Roses,”  in  Technicolor  and 
Technirama,  and  “World  at  Night”  and 
“Queen  of  the  Pirates,”  also  in  color. 

The  13  black-and-white  pictures  for  Sep- 
tember include  such  important  dramas  as 
“The  Young  Doctors,”  “The  Hustler,” 
“Claudette  Inglish,”  “The  Innocents,” 
“The  Long  and  the  Short  and  the  Tall,” 
“Scream  of  Fear,”  “The  Mark,”  “Twenty 
Plus  Two”  and  “Man-Trap.”  Programmers 
include  “The  Trunk,”  “Three  On  a Spree” 
and  “You  Have  to  Run  Fast.”  The  only 
comedy  in  addition  to  “Come  September” 
will  be  “The  Pure  Hell  of  St.  Trinian’s” 


in  late  September. 

Broken  down  by  companies,  the  Septem- 
ber 1961  releases  will  be: 

ALLIED  ARTISTS — “Twenty  Plus  Two,"  starring 
David  Janssen,  Jeanne  Crain,  Dina  Merrill  and  Agnes 
Moorehead. 

COLUMBIA — “Scream  of  Fear,"  a Hammer  pro- 
duction made  in  England,  starring  Susan  Strasberg, 
Ronald  Lewis,  Ann  Todd,  with  Christopher  Lee; 
“Queen  of  the  Pirates,"  made  in  Italy  in  color,  with 
Gianna  Maria  Canale,  and  “The  Trunk,"  made  in 
England  with  Phil  Carey,  J|ulia  Arnall  and  Dermot 
Walsh. 

CONTINENTAL — "The  Long  and  the  Short  and  the 
Tall,"  produced  in  England,  starring  Laurence 
Harvey,  Richard  Todd  and  iRichard  Harris,  and,  for 
late  September,  "The  Mark,"  produced  in  Europe 
in  CinemaScope,  starring  Rod  Steiger,  Maria  Schell 
and  Stuart  Whitman,  and  “The  Pure  Hell  of  St. 
Trinian's,"  produced  in  London,  starring  Cecil 
Parker,  Joyce  Grenfell  and  George  Cole. 

MGM — "A  Thunder  of  Drums,"  in  CinemaScope 
and  color,  starring  Richard  Boone,  George  Hamilton, 
Luana  Patten  and  Arthur  O'Connell. 

PARAMOUNT — “Blood  and  Roses,"  produced  in 
France  by  Roger  Vadim  in  Technicolor  and  Techni- 
rama, starring  Mel  Ferrer,  Elsa  Martinelli  and  An- 
nette Vadim,  and  "Man-Trap,"  starring  Jeffrey 
Hunter,  David  Janssen  and  Stella  Stevens. 

20TH  CENTURY-FOX — “The  Big  Gamble,"  pro- 
duced in  Europe  by  Darryl  F.  Zar(uck  in  CinemaScope 
and  color,  starring  Stephen  Boyd,  Juliette  Greco  and 
David  Wayne;  "The  Hustler,"  produced  in  New  York 
City  by  Robert  Rossen  in  CinemaScope,  starring 
Jackie  Gleason,  Paul  Newman,  Piper  Laurie  and 
George  C.  Scott,  and  "The  Innocents,"  produced  in 
England  in  CinemaScope,  starring  Deborah  Kerr  end 
Michael  Redgrave. 

UNITED  ARTISTS — “The  Young  Doctors,"  pro- 
duced in  New  York  City,  starring  Fredric  March,  Ben 
Gazzara,  Dick  Clark,  Ina  Balin  and  Eddie  Albert; 
"You  Have  to  Run  Fast,"  with  Craig  Hill  and  Elair.e 
Edwards,  and  "Three  on  a Spree,"  produced  in 
England  with  Jack  Watling  and  Carole  Lesley. 

UNIVERSAL-INTERNATIONAL  — "Come  Septem- 
ber," produced  in  Italy  in  CinemaScope  and  Techni- 
color, starring  Rock  Hudson,  Gina  Lollobrigida, 
Bobby  Darin,  Sandra  Dee  and  Walter  Slezak. 

Warner  BROS.  — "Claudette  Inglish,"  storring 
Arthur  Kennedy,  Diane  McBain  and  Will  Hutchins, 
and  "World  by  Night,"  in  Technicolor,  a tour  of 
the  world's  night  spots. 


16mm  Threat  Growing; 
Allied  to  Take  Action 

DETROIT  — Competition  from  16mm 
showings  of  comparatively  recent  feature 
motion  pictures  is  widening  and  is  spread- 
ing rapidly  into  territories  in  which  it  has 
not  heretofore  been  a serious  problem, 
Allied  States  Ass’n  directors  declared  here 
at  their  summer  meeting. 

The  board  voted  to  make  another  effort 
to  impress  general  sales  managers  of  the 
major  film  companies  with  the  seriousness 
of  the  threat — “to  emphasize  the  revenue 
they  are  being  deprived  of  on  percentage 
pictures  because  of  the  competition  from 
their  own  16mm  films.” 

Allied  is  preparing  a case  history  file 
of  16mm  film  promotions  in  competitive 
areas,  to  consist  principally  of  advertising 
being  placed  in  newspapers  and  other 


media  by  churches,  PTA’s  and  other 
organizations  to  siphon  off  patronage  from 
local  theatres.  London  said  evidence  of 
this  practice  is  being  received  at  Allied 
headquarters  almost  daily. 


TOA  Slates  '63  Convention 
In  N.Y.  Americana  Hotel 

New  York — Theatre  Owners  of  America 
has  selected  the  Americana  Hotel  in  New 
York,  now  under  construction,  as  the  site 
for  its  1963  annual  convention.  TOA  last 
held  its  national  convention  in  New  York 
in  1956  in  the  Colosseum. 

The  New  York  Americana  is  being  built 
by  Loew’s  Hotels,  a subsidiary  of  Loew’s 
Theatres.  The  chain  also  operates  the 
Americana  in  Miami  Beach  where  TOA 
will  hold  its  1962  convention. 


4 


BOXOFFICE  ::  August  28,  1961 


ALLIED  DIRECTORS  TAKE  STEPS 
TO  BROADEN  MEMBERSHIP  BASE 


Officers  of  Allied  States  Ass’n  and  several  of  the  directors  of  the  organization 
are  shown  at  a luncheon  meeting  of  the  board.  From  left  to  right,  they  are:  Irving 
Dollinger,  New  Jersey;  Adolph  Goldberg,  Michigan;  Ben  Marcus,  Wisconsin,  chair- 
man of  the  board;  Marshall  Fine,  Ohio,  president;  Milton  H.  London,  Michigan, 
executive  director;  Harry  Hendel,  Western  Pennsylvania,  treasurer;  Wilbur  Snaper 
and  William  Infald,  New  Jersey,  and  Jack  Armstrong,  Ohio. 


A group  of  regional  affiliate  leaders  gather  for  an  informal  session.  Left  to 
right:  Meyer  Leventhal,  president,  Maryland  Allied;  Fred  Schmuff,  Maryland 
Allied  board  representative;  Harry  Hendel,  chairman  of  the  board,  Allied  of 
Western  Pennsylvania;  William  Infald,  president,  New  Jersey  Allied;  J.  L.  Whittle, 
executive  secretary,  Maryland  Allied. 


To  Permit  Direct  Affiliation 
Of  Independent  Theatres 
In  the  National  Group 

DETROIT — Allied  States  Ass’n  directors 
took  steps  to  expand  and  strengthen  the 
organization  at  their  summer  meeting  here 
last  week. 

An  immediate  measure  to  increase  the 
membership  base  was  a decision  to  permit 
direct  membership  of  independent  theatres 
in  the  national  association.  The  directors, 
meeting  at  the  Sheraton-Cadillac  Hotel 
(16-17),  approved  a new  category  of  as- 
sociate members  to  be  effective  only  in 
territories  where  state  or  regional  organiza- 
tions do  not  now  exist. 

PLAN  NEW  AFFILIATES 

The  association  also  intends  to  under- 
take an  immediate  expansion  program  to 
establish  affiliates  in  areas  where  Allied 
is  not  represented. 

Explaining  the  need  for  an  associate 
membership,  Milton  H.  London,  executive 
director,  said  that  since  January  1,  he  has 
received  more  than  100  letters  from 
exhibitors  in  territories  where  Allied  is 
not  represented,  seeking  affiliation  with 
the  organization.  Under  the  associate 
member  plan,  these  theatremen  will  now 
be  able  to  avail  themselves  of  the  benefits 
of  the  association’s  program,  including  its 
recently  adopted  insurance  plan. 

This  is  a temporary  expedient,  London 
explained,  “until  such  time  as  regional 
Allied  associations  can  be  established  in 
their  exchange  areas  because  basically 
exhibitors  have  to  be  organized  locally  in 
order  to  meet  local  problems,  such  as 
taxation  and  censorship.  In  this  interim 
period,  till  we  can  provide  local  organiza- 
tion, we  will  accept  them  as  associate 
members  at  a very  nominal  flat  fee  per 
theatre.” 

Allied  president  Marshall  H.  Fine  noted 
that  this  flat  fee  is  very  low,  and  that  the 
dues  structure  varies  somewhat  from  one 
state  to  another. 

“This  is  not  a substitute  for  belonging 
to  a regional  association  where  they  can 
get  the  local  services,”  London  said.  Allied 
will  not  accept  such  individual  associate 
memberships  from  any  territory  where  an 
active  association  exists. 

DELAY  A NAME  CHANGE 

Pointing  to  future  growth,  he  reported, 
“we  have  had  requests  from  several  ex- 
change areas  from  exhibitors  who  are 
anxious  to  band  together  as  an  allied  unit. 
We  have  considered  them  at  this  meeting 
and  are  going  to  help  them  to  get  or- 
ganized.” The  specific  areas  will  not  be 
disclosed  until  they  become  active  Allied 
units,  however. 

The  proposed  change  of  name  to  Allied 
Theatres  of  America  or  Allied  Theatre 
Owners  Ass’n,  which  appeared  to  be  related 
to  this  aspect  of  associate  membership, 
was  referred  to  a special  committee  for 
study.  Chairman  is  Ben  Marcus,  Wiscon- 


sin, chairman  of  the  Allied  board,  who 
first  proposed  the  change.  Committee 
members  are  Irving  Dollinger,  New  Jersey; 
Albert  Aaron,  West  Virginia;  Abe  Beren- 
son,  Gulf  States;  and  Sig  Goldberg,  Wis- 
consin. 

Specific  attention  was  directed  to  a new 
contract  form  put  out  by  United  Artists. 
Exception  was  taken  to  a clause  that  this 
“license  includes  no  right  to  exhibit 
between  midnight  and  daylight  hours  of 
any  exhibition  date  licensed.”  This  is  said 
to  be  the  first  appearance  of  such  a clause 
in  any  exhibition  contract,  and  London 
said,  for  the  board,  that  “United  Artists 
should  correct  the  wording  in  the  contract 
forms.” 

It  is  the  Allied  board  contention  that 
this  clause,  probably  placed  in  by  over- 
sight, prevents  in  effect  the  showing  of 


United  Artists  pictures  in  drive-in  theatres. 

The  1961  convention  committee,  chaired 
by  Marcus,  met  during  the  two-day  session 
here — the  second  committee  meeting. 
“Merchandising  of  motion  pictures”  was 
adopted  as  the  theme  of  the  convention, 
with  a number  of  authorities  in  this  field 
from  outside  the  industry  to  be  speakers, 
as  well  as  industry  leaders.  A major  con- 
vention project  will  be  the  publication  of 
a comprehensive  merchandising  manual 
for  exhibitors,  patterned  after  the  first 
one  put  out  in  1959,  but  with  many  new 
merchandising  ideas,  making  it,  Marcus 
said,  “the  exhibitor’s  bible  for  his  entire 
year’s  operation.”  The  first  manual  proved 
a virtual  “sellout.”  The  new  one  will  be 
distributed  to  all  Allied  members  and  to 
the  distributors  and  suppliers  who  co- 
operate as  sponsors. 


BOXOFFICE  ::  August  28,  1961 


5 


NT&T  Plans 
29  Theatres 

LOS  ANGELES — Twenty  new  drive-ins 
and  nine  theatres  have  been  blueprinted  for 
construction  during  the  next  three  years  by 
National  Theatre  & Television  in  a vigorous 
expansion  move  spearheaded  by  president 
Eugene  V.  Klein’s  belief  that  there  is  a 
definite  upswing  in  both  the  production 
and  exhibition  fields  of  the  motion  picture 
industry. 

First  of  the  new  theatres  to  be  built  un- 
der the  new  program  is  a de  luxe  1,050-car 
drive-in  near  Phoenix,  Ariz.,  slated  to  open 
in  about  four  months  and  the  first  drive-in 
NT&T  has  constructed  from  the  ground  up. 
Klein  said  that  other  projects  are  past  the 
planning  stages  and  “ready  for  action,” 
with  a number  of  these  already  approved 
by  the  board  of  directors.  According  to 
Klein,  a total  of  approximately  $18,500,000 
has  been  allocated  for  the  29  operations,  of 
which  $14,000,000  will  be  tabbed  for  the 
drive-ins. 

NT&T  presently  is  operating  drive-ins  in 
Denver,  Salt  Lake  City,  Topeka,  Kas.,  Las 
Vegas  and  La  Verne,  Calif.  A total  of  242 
drive-ins  and  theatres  is  run  by  the  cir- 
cuit from  Chicago  west,  and  it  is  under- 
stood that  these  areas  will  not  be  exceeded 
in  the  planned  building  program. 

Average  seating  in  the  conventional 
theatre  will  be  1,000,  except  for  shopping 
areas  where  it  will  be  800  seats.  Average 
cars  in  drive-ins  will  be  1,200. 

All  new  projects  must  have  the  endorse- 
ment of  the  Department  of  Justice,  due  to 
the  consent  decree  to  which  NT&T  is  a 
party. 

Meanwhile,  Klein  declared  himself  as 
firmly  entrenched  in  the  theatre  business 
and  with  intentions  of  making  NT&T  “as 
strong  an  exhibitor  as  feasible.”  Speaking 
for  himself  and  associates,  the  president 
said  he  is  dedicated  to  gaining  control  of 
the  circuit  and  had  bought  2,000  NT&T 
shares  recently,  giving  him  a personal  total 
of  52,000  of  the  600,000  shares  claimed  by 
the  management  group.  Klein  added  that 
he  will  keep  buying  necessary  stock  to  keep 
control. 


Allied  Artists  Dividend 

LOS  ANGELES — Steve  Broidy,  president 
of  Allied  Artists,  announced  that  at  a 
meeting  of  the  executive  committee  of 
the  board  of  directors  of  the  company  held 
here  August  16,  payment  of  the  September 
15  quarterly  dividend  of  13%  cents  per 
share  on  the  company’s  5V2  per  cent  pre- 
ferred stock  was  authorized.  Payment  will 
be  made  September  15  to  stockholders  of 
record  September  1. 


Perry  Quits  Lopert 

NEW  YORK — Clem  Perry  has  resigned 
as  executive  assistant  to  the  president  of 
Lopert  Films,  effective  September  1,  after 
two  years  in  the  post  and  will  leave  for  a 
European  and  South  American  tour  late  in 
the  month. 

Prior  to  joining  Lopert,  Perry  was  with 
the  Rugoff  & Becker  Theatres  for  15  years 
as  president  in  charge  of  operations. 


to  Construct 
in  3 Years 

L.  D.  Netter  io  Head 
Aslor  International 

NEW  YORK — L.  Douglas  Netter  has 
been  appointed  president  of  Astor  Pictures 
International  and  will 
be  elected  to  the 
board  of  directors  at 
its  next  meeting. 

Netter  has  resigned 
as  head  of  the  New 
York  offices  of  Sam- 
uel Goldwyn  Pro- 
ductions which  he 
joined  in  1958.  Pre- 
viously, he  was  vice- 
president  and  general 
manager  of  the  Todd- 
AO  Corp. 

George  Foley, 
Astor  president,  said  that  Netter’s  appoint- 
ment marked  the  beginning  of  Astor’s 
complete  production  activity  and  that  it 
helped  to  round  out  the  company’s  man- 
agement team  which  will  guide  the  future 
activities.  He  said  that  in  addition  to  the 
distribution  of  “La  Dolce  Vita”  and  “Rocco 
and  His  Brothers,”  Astor  would  continue 
to  acquire  product  for  distribution  in  this 
country  and,  in  addition,  would  produce 
pictures  in  this  country  and  enter  into 
co-production  or  production  of  pictures 
abroad.  Netter  will  be  closely  associated 
with  Astor’s  worldwide  production  activity. 

Foley  said  that  Astor  would  place  heavy 
emphasis  on  the  international  aspect  of  its 
operations  and  intended  to  explore  every 
production  potential  in  film  centers  from 
Hollywood  to  Rome  to  Tokyo. 

Netter  is  a son  of  L.  D.  Netter  sr.,  retired 
president  of  Florida  State  Theatres.  He 
started  in  the  business  in  1945  when  he 
joined  Eagle  Lion. 


L.  Douglas  Netter 


Pioneer  Theatres  Holding 
Annual  Managers  Meeting 

MINNEAPOLIS  — Emphasis  will  be 
placed  on  product  for  fall  at  the  annual 
managers’  meeting  of  Pioneeer  Theatres 
which  opened  yesterday  (27)  at  Casco 
Point  Lodge  at  Lake  Minnetonka  near 
here  and  continues  through  September  1, 
according  to  Harold  Field,  circuit  presi- 
dent. Representatives  of  the  various  film 
companies  will  speak,  and  special  cam- 
paigns for  upcoming  pictures  will  be 
planned,  Field  said. 

Added  emphasis  will  be  placed  on  the 
social  side  of  the  meeting  this  year.  To- 
morrow (29)  the  managers  of  the  circuit’s 
19  conventional  and  outdoor  theatres  in 
Iowa  will  be  taken  to  the  New  York 
Yankees-Minnesota  Twins  game  at  Metro- 
politan Stadium  here.  On  Thursday  (31) 
Field  will  entertain  the  theatre  managers 
and  managers  of  film  exchanges  here  at  a 
stag  chuck  wagon  dinner  at  his  home  at 
Lake  Minnetonka. 


FIRST'  IN  THE  SOUTH 

White  Movie  Theatre 
Adopts  Integration 

CHAPEL  HILL,  N.C.— -The  Carolina  The- 
atre here  Thursday  (17)  apparently  be- 
came the  first  white  movie  house  in  the 
South  to  adopt  a policy  of  integration,  and 
a spokesman  for  the  Varsity  Theatre  said 
it  would  probably  follow  suit. 

The  Carolina’s  new  policy  is  limited,  ap- 
plying only  to  Negro  students  at  the  Uni- 
versity of  North  Carolina  who  show  identi- 
fication cards  at  the  boxoffice.  There  are 
69  Negroes  attending  the  second  summer 
session  at  the  university,  now  in  session. 

Details  of  the  integration  arrangements 
were  worked  out  by  the  Chapel  Hill  Human 
Relations  Committee  and  Raleigh  Mayor 
William  G.  Enloe,  district  manager  of  the 
Wilby-Kincey  Theatres  in  eastern  North 
Carolina.  The  Carolina  is  owned  by  the 
Paramount-Kinsey  chain. 

Andrew  Gutierrez,  manager  of  the  Var- 
sity Theatre,  told  a reporter  he  thought  his 
superiors  in  Charlotte  would  follow  the 
policy  adopted  by  the  Carolina  Theatre. 

Although  the  theatre  officials  did  not  say 
so,  the  new  policy  was  regarded  here  as  an 
experiment  which,  if  successful,  would  lead 
to  a more  liberal  integration  plan. 

The  Varsity  is  the  only  other  white  the- 
atre in  town.  There  are  no  Negro  theatres. 

Both  of  the  white  theatres  here  were 
picketed  last  winter  and  spring  by  mem- 
bers of  the  Chapel  Hill  Committee  for 
Open  Movies,  a biracial  group.  The  picket- 
ing began  in  January  when  an  effort  to 
integrate  the  Caroline  Theatre  for  a show- 
ing of  “Porgy  and  Bess”  failed. 

Integration  leaders  then  held  several 
meetings  with  the  theatre  managers  here 
and  with  Mayor  Enloe  in  Raleigh.  Picket- 
ing was  halted  in  May  when  Enloe  told 
integration  leaders  that  he  would  find  it 
much  easier  to  work  out  something  if  there 
were  no  pressure. 


Famous  Players,  Odeon 
Pool  Canadian  Houses 

TORONTO — Famous  Players  Canadian 
Corp.  and  the  Odeon  Theatres  (Canada), 
Ltd.,  started  a further  pooling  project 
August  19  in  Peterborough,  Ont. 

Odeon  Theatres  will,  from  that  date, 
operate  Famous  Players’  Paramount  The- 
atre, in  addition  to  the  Odeon.  The  Capitol, 
previously  owned  and  operated  by  Twen- 
tieth Century  Theatres,  has  been  pur- 
chased by  Famous  Players,  but  will  not  be 
reopened,  leaving  just  two  theatres  operat- 
ing in  Peterborough. 

Jim  Chalmers,  formerly  of  Odeon’s 
Brampton  theatres,  will  be  manager  of  the 
Paramount,  as  well  as  city  supervisor  of 
Peterborough,  while  Kerry  Gilmor,  form- 
erly manager  of  the  Odeon,  Trenton,  which 
was  closed  and  sold  to  Twentieth  Century 
Theatres,  will  be  manager  of  the  Odeon  in 
Peterborough. 


'Angel  Baby'  at  Edinburgh 

NEW  YORK— “Angel  Baby,”  the  Allied 
Artists  release  produced  by  Thomas  F. 
Woods,  was  shown  at  the  Edinburgh  Film 
Festival  Saturday  (26).  The  festival  will 
run  to  September  3. 


6 


BOXOFFICE  ::  August  28,  1961 


TESMA  Ready  to  Start 
New  Research  Plan 

NEW  YORK — Theatre  Equipment  and 
Supply  Manufacturers  Ass’n  is  ready  to 
launch  its  project  which  would  fill  the  gap 
caused  by  the  demise  of  the  Motion  Picture 
Research  Council.  A meeting  of  the 
TESMA  board  this  week  may  put  the  plan 
into  operation. 

Following  the  announcement  of  its  inten- 
tions to  inaugurate  such  a program  last 
April,  TESMA  polled  various  organizations 
and  manufacturers  for  their  sentiments  as 
to  the  best  way  to  proceed  and  the  type  of 
plan  to  be  adopted.  These  sentiments  now 
have  been  pooled  and  the  next  step  will  be 
to  solidify  the  suggestions.  A budget  for 
carrying  on  the  work  also  will  be  adopted. 

The  research  idea  was  discussed  at  a 
recent  meeting  of  representatives  of 
TESMA,  Theatre  Owners  of  America  and 
the  National  Ass’n  of  Concessionaires  in 
New  York.  It  was  the  consensus  of  those 
piesent  that  a closer  relationship  among 
all  segments  of  the  film  industry  was  im- 
perative and  the  research  plan  would  be 
given  serious  consideration  by  all  con- 
cerned. 

Contrary  to  reports,  TESMA  is  not  in- 
active although  it  has  not  participated  in 
recent  trade  shows  at  exhibitor  conven- 
tions. Some  members,  however,  will  have 
exhibit  space  at  the  TOA  convention  in  New 
Orleans  in  October,  although  the  direct 
tieup  is  between  TOA  and  NAC. 

Attending  the  New  York  meeting  were 
Spiro  J.  Papas,  NAC  president;  Larry 
Davee,  TESMA  president;  Frank  Cahill, 
vice-president  of  Century  Projector  Corp.; 
Merlin  Lewis  of  TESMA;  Edward  Redstone’, 
Northeast  Drive-In  Theatres;  Edwin  “Pete” 
Gage,  executive  vice-president  of  Walter 
Reade  Theatres  and  vice-president  of  NAC; 
Albert  Pickus,  president  of  TOA;  Russell 
Fifer,  executive  secretary  of  NAC;  A1 
Floersheimer,  TOA  public  relations  di- 
rector, and  Joseph  Alterman,  executive 
secretary  of  TOA. 


25  Texas  Drive-In  Ass'n 
Members  to  TOA  Session 

DALLAS — The  Texas  Drive-In  Theatre 
Owners  Ass’n  will  send  a contingent  of  25 
members  to  the  Theatre  Owners  of  Ameri- 
ca convention  in  New  Orleans  October 
8-14,  to  participate  in  that  part  of  the 
TOA  program  devoted  to  drive-in  opera- 
tion. 

Edwin  Tobolowsky,  general  counsel  of 
the  association,  will  moderate  the  drive-in 
session  and  one  speaker  has  been  named 
thus  far  from  the  Texas  group,  Tim  Fergu- 
son, Downs  Drive-In,  Grand  Prairie,  Tex., 
a former  president  of  the  drive-in  organi- 
zation. Eddie  Joseph  has  been  named  rep- 
resentative on  the  TOA  board. 

The  Texas  association,  only  one  in  the 
nation  devoted  exclusively  to  drive-ins, 
also  will  publicize  its  own  convention  here 
February  13-15. 

Present  at  a recent  board  of  directors 
meeting  in  Dallas  were; 

President  Bob  Davis,  Sherman;  S.  K.  Barry,  San 
Antonio;  John  L.  Fagan,  Borger;  Tim  Ferguson, 
Grand  Prairie;  Rubin  S.  Frels,  Victoria;  Edward  W. 
Joseph,  Austin;  Moran  K.  McDaniel,  LaMarque;  A. 
R.  Milentz,  Liberty;  W.  D.  Mount,  Floydada;  R.  A. 
Noret,  Lamesa;  Boyd  F.  Scott,  Dallas;  Philip  C.  Tid- 
ball,  Ft.  Worth;  August  J.  Valentine,  Lockhart; 
Edwin  Tobolowsky,  general  counsel,  Dallas,  and  Don 
C.  Douglas,  exequtive  secretary. 


AIP  to  Make  Eight  Films 
Of  Its  Own  Next  Year 


TOA  Sends  Out  First  Issue 
Of  Film  Content  Service 

NEW  YORK — First  issue  of  Theatre 
Owners  of  America’s  Film  Content  Infor- 
mational Service  was  sent  out  to  members 
last  week,  with  eight  pictures  described. 
The  service  does  not  rate  pictures  but  will 
present  the  classifications  of  the  Green 
Sheet,  Parents  Magazine  and  the  Legion 
of  Decency. 

TOA  offers  a brief  synopsis  of  the  story 
of  each  picture  and  leaves  it  up  to  the  ex- 
hibitor to  decide  in  which  classification 
it  should  belong. 

The  pictures  reported  on  by  TOA  in  the 
initial  issue  are  “Scream  of  Fear”  and 
“The  Trunk,”  Columbia;  “A  Cold  Wind  in 
August”  and  “The  Young  Doctors,”  United 
Artists,  and  “Francis  of  Assisi,”  20th  Cen- 
tury-Fox. 

On  “Scream  of  Fear,”  the  Legion  of  De- 
cency rated  it  A-2,  or  unobjectionable  for 
adults  and  adolescents.  It  had  not  yet 
been  reviewed  by  the  other  two  media. 
The  Legion  of  Decency  placed  “A  Cold 
Wind  in  August”  in  the  C or  condemned 
classification.  The  other  two  media  had 
not  yet  reviewed  it,  while  none  of  the 
media  had  seen  “The  Trunk.”  The  Legion 
also  gave  “The  Young  Doctors”  an  A-2 
rating.  The  same  group  placed  “Francis 
of  Assisi”  in  the  A-l  class,  while  the 
Green  Sheet  tabbed  it  for  family. 

An  addendum  sheet  gave  additional  rat- 
ing on  pictures  discussed  in  the  sample 
issue  which  had  been  sent  out  by  TOA 
earlier. 

These  additional  ratings  placed  “Guns 
of  Navarone”  in  the  adults  and  young 
people  class  by  both  the  Green  Sheet  and 
Parents  Magazine.  The  same  two  media 
gave  Universal’s  “Tammy  Tell  Me  True” 
a family  rating.  Parents  Magazine  listed 
“By  Love  Possessed”  as  okay  for  children 
in  the  12  to  16  age  bracket,  while  Parents 
made  it  strictly  an  adult  picture.  On 
“Fanny,”  the  Green  Sheet  designated  it 
for  adults  and  mature  young  people,  while 
Parents  Magazine  gave  it  a special  merit 
award  but  said  “no”  for  children  under  12. 


Pepsi  to  Host  Mississippi 
Boat  Ride  at  Convention 

NEW  YORK — The  Pepsi-Cola  Co.  will 
be  the  host  on  an  old-fashioned  Missis- 
sippi River  steamboat  ride  on  ihe  night 
of  October  11,  the  third  night  of  Theatre 
Owners  of  America’s  annual  convention 
at  the  Roosevelt  Hotel  in  New  Orleans. 

Norman  Wasser  of  Pepsi-Cola  has  char- 
tered the  boat  which  will  offer  a Dixie- 
land band,  buffet  supper  and  dancing, 
provided  by  Pepsi-Cola. 

Meanwhile,  the  Texas  Drive-in  Theatre 
Owners  Ass’n  has  been  designated  to  con- 
duct a drive-in  forum  during  the  conven- 
tion. Arrangements  are  being  handled  by 
Bob  Davis,  president,  and  Edwin  Tobolow- 
sky, general  counsel,  of  the  Texas  unit. 


Pictures  will  produce  at  least  eight  pictures 
of  its  own  in  Holly- 
wood next  year,  in 
addition  to  partici- 
pating in  coproduc- 
tion deals  abroad, 

J ames  Nicholson, 
president,  said  here 
Tuesday  (22)  upon 
his  arrival  from 
Europe. 

Nicholson  arranged 
for  the  Western  Hem- 
isphere distribution 
of  a British  picture 
while  in  London.  The 
film  has  a temporary  title  of  “Witch 
Wife"  and  will  be  produced  by  Independent 
Artists,  Ltd.,  starting  on  September  18.  He 
also  arranged  for  coproduction  of  a picture 
in  Spain  under  the  title  of  “The  Sea 
Fighters,”  which  will  have  an  American 
director  and  cast. 


James  Nicholson 


Nicholson  said  work  had  started  on  the 
script  of  “Alababa  and  the  Seven  Miracles 
of  the  World,”  which  will  be  a feature 
length  animated  cartoon  to  be  made  in 
Japan.  More  than  two  years  of  work  will 
be  required  for  the  production  which  is 
slated  for  release  at  Christmas  1963. 

AIP  will  start  a Vincent  Price  picture 
titled  “X”  in  November.  “Tales  of  Terror,” 
based  on  a series  of  Edgar  Allan  Poe 
stories,  will  go  into  production  in  January. 
In  March,  two  pictures  will  start,  “The 
Haunted  Village”  and  an  untitled  war 
picture.  Four  other  properties  have  not 
been  selected. 

Nicholson  said  that  AIP  will  have  re- 
leased 17,  and  possibly  19,  pictures  by  the 
end  of  the  year  and  would  have  approxi- 
mately the  same  number  in  1962.  The 
company’s  current  release,  “The  Pit  and 
the  Pendulum,”  has  been  booked  into  a 
large  number  of  “A”  houses  and  has  more 
playdates  to  date  than  its  highly  success- 
ful “House  of  Usher.”  He  noted  that  the 
sets  alone  in  “The  Pit  and  the  Pendulum” 
cost  more  than  the  entire  budget  of  AIP’s 
first  picture,  “Apache  Woman.” 

Nicholson  returned  to  Hollywood 
Wednesday,  following  the  opening  of  “Pen- 
dulum” at  the  Palace  on  Broadway. 


'Explosive  Generation' 

In  Stratford  Festival 

NEW  YORK — “The  Explosive  Genera- 
tion,” a Vega  production  distributed  by 
United  Artists,  is  being  entered  in  the 
Stratford  (Ontario)  Film  Festival,  ac- 
cording to  James  R.  Velde,  UA  vice-presi- 
dent in  charge  of  domestic  sales.  The  Fes- 
tival, which  was  initiated  in  1956,  runs 
from  August  21  through  September  2 and 
is  associated  with  the  Stratford  Shakes- 
pearean Festival  of  Drama  and  Music. 

William  Shatner,  Patty  McCormack  and 
Lee  Kingsolving  have  the  leads  in  the  pic- 
ture, which  was  produced  by  Stanley 
Colbert. 


BOXOFFICE  ::  August  28,  1961 


7 


Claude  Ezell  Industry 
Veteran,  Dead  at  79 


DALLAS — Claude  Ezell,  a 54-year  veteran 
in  the  motion  picture  industry,  one-time 
general  sales  man- 
ager for  Warner 
Bros.,  and  termed  the 
“father”  of  the  drive- 
in  theatre  in  Texas, 
died  here  Tuesday 
(22)  at  the  age  of  79. 
He  headed  Border- 
town  Theatre  and 
Claude  Ezell  & As- 
sociates, organi- 
zations operating  36 
drive-in  theatres  in 


Claude  Ezell 


Texas. 

Ezell  traveled  with 
a circus  for  11  years  as  a youth  before  he 
became  interested  in  the  budding  motion 
picture  business.  That  was  in  1907  when 
he  established  the  old  Bass  Film  Co.  in  New 
Orleans.  He  remained  in  distribution  for 
a quarter  of  a century,  serving  the  old 
General  Film  Co.  as  a district  and  division 
manager,  the  Lewis  J.  Selznick  Co.  as  di- 
vision manager  and  Warners  as  a district, 
division  and  general  salesmanager.  He 
left  Warners  in  1932  to  return  to  Dallas 
where,  with  W.  B.  Underwood,  he  bought 
the  franchise  for  distributing  Monogram 
Pictures  in  the  territory. 

Ezell  and  Underwood  became  interested 
in  drive-in  theatres  while  outdoor  theatres 
were  still  a novelty  and  by  1948  already 
had  developed  a circuit  of  more  than  20 
outdoor  theatres.  Underwood  died  in  1948 
and  the  company  became  known  as  Ezell 
& Associates.  In  1955,  Ezell  sold  out  to  the 
Clint  Murchison  interests,  but  retirement 
was  not  for  him  and  in  1958,  at  the  age  of 
75,  he  joined  with  a group  of  partners  to 
buy  the  business  back  for  $5,500,000. 

Ezell  was  a founder  of  the  Dallas  Tent  of 
Variety  Clubs  International  and  organized 
the  Texas  Drive-In  Theatre  Owners  Ass’n 
and  the  International  Drive-In  Theatre 
Owners  Ass’n.  He  was  credited  with 
originating  Bank  Nite  and  introducing 
many  of  the  now-accepted  features  and 
services  of  outdoor  theatres. 


He  is  survived  by  his  wife.  Funeral  serv- 
ices were  held  Thursday  (24).  Pallbearers 
were  A1  Reynolds,  Dowlen  Russell,  Brandon 
Doak,  H.  J.  Griffith,  Phil  Isley,  John  Allen, 
Duke  Clark  and  Paul  Short. 


Sidney  Pink  Asks  AIP 
For  $250,000  Damages 

HOLLYWOOD  — In  a Superior  Court 
action,  producer  Sidney  Pink  last  week 
demanded  $250,000  damages  from  Ameri- 
can International  Pictures  and  Monarch 
Books,  Inc.,  alleging  unauthorized  use  of 
his  name  in  the  publication  of  the  book, 
“Reptilicus.” 

Pink  alleges  that  in  the  book,  written 
by  Dean  Owen,  he  was  identified  as  author 
of  the  original  story  on  which  the  picture 
of  the  same  title  was  based,  and  from 
which  the  book  was  adapted,  without 
Pink’s  consent. 

The  suit  asserted  that  the  book  con- 
tained passages  that  held  Pink  up  to  “pub- 
lic contempt  and  ridicule”  due  to  their 
“lewd,  lascivious  and  wanton  nature.” 


Rosenfield  'Warns'  Press 
On  Scanty  Picture  News 

New  York  — Jonas  Rosenfield  jr., 
vice-president  of  Columbia  Pictures, 
took  a pot  shot  at  newspapers  which 
had  been  minimizing  the  importance 
of  their  amusement  pages  when  he  ex- 
plained the  new  tieup  with  American 
Broadcasting  Co.  in  advertising  “The 
Devil  at  4 O’clock”  on  ABC’s  Evening 
Report. 

He  indicated  that  the  money  being 
spent  on  the  television  campaign 
could  be  just  the  beginning  and  that 
the  newspapers  were  in  danger  of  los- 
ing considerable  motion  picture  adver- 
tising revenue  because  of  their  inade- 
quate motion  picture  coverage.  Rosen- 
field suggested  that  the  papers  reex- 
amine their  motion  picture  and  enter- 
tainment pages  and  also  study  the  re- 
sults of  Columbia’s  ABC  campaign. 

Rosenfield  said  the  amusement 
pages  had  lost  their  dominance  and 
were  undermanned  and  “under- 
spaced.” The  inference  was  that  the 
film  companies  might  start  spending 
less  money  in  newspapers  unless  they 
gave  greater  cooperation. 


Columbia  Cosponsoring 
ABC  News  Program 

NEW  YORK — Columbia  Pictures  will  co- 
sponsor the  American  Broadcasting  Co.’s 
television  news  show,  “Evening  Report,” 
for  one  month  to  promote  the  company’s 
“The  Devil  at  4 O’clock.”  It  is  said  to 
be  the  first  time  that  a film  company 
had  sponsored  a continuing  network  tele- 
vision show  in  behalf  of  a single  motion 
picture. 

Beginning  September  25,  Columbia  will 
be  the  alternate  sponsor  of  the  15 -minute 
6 p.m.  show  along  with  E,  R.  Squibb  & 
Sons.  ABC  previously  had  announced  that 
the  new  show  would  have  a new  format, 
with  three  to  six  correspondents  from  all 
over  the  country  participating  nightly. 
Under  the  new  setup,  A1  Mann  will  be  the 
anchor  man  in  New  York,  with  John 
Cameron  Swayze  as  feature  editor.  Bill 
Lawrence  will  serve  in  Washington. 

Walter  Weir,  chairman  of  the  executive 
committee  of  Donahue  & Coe,  the  adver- 
tising agency  that  handled  the  deal,  said 
at  a press  meeting  Tuesday  (22)  that  this 
was  not  the  first  time  that  the  film  industry 
had  employed  television  to  promote  its 
product,  but  that  it  was  the  first  time 
it  had  cosponsored  a show.  He  said  the 
deal  “brings  us  a long  way  from  the  time, 
not  so  many  years  ago,  when  Hollywood 
considered  even  a 20-second  spot  a wholly 
unnecessary  payment  of  tribute  to  the 
enemy.  Since  then,  of  course,  each  has 
found  the  other  an  invaluable  ally.  Now, 
in  cosponsoring  ABC’s  new  ‘Evening 
Report,’  Columbia  Pictures  makes  the 
union  of  these  two  great  media  even  more 
exciting  and  productive.” 

Others  at  the  meeting  were  Leonard 
Goldenson,  ABC  president;  Jonas  Rosen- 
field jr.,  vice-president  of  Columbia,  and 
James  C.  Hagerty,  ABC  news  chief. 


WB  Nine-Month  Net 
Set  at  $4,983,000 

NEW  YORK — Consolidated  net  income 
of  $4,983,000  was  reported  by  Warner  Bros. 
Monday  (21)  for  the  nine  months  ended 
May  27,  representing  $4.42  per  share.  In 
addition  there  was  $4,511,000  of  special  in- 
come equivalent  to  $4  per  share  on  the 
1,125,013  shares  of  stock  outstanding.  The 
special  income  represented  a dividend  of 

1.000. 000  ordinary  shares  of  Associated 
British  Picture  Corp.  stock  received  from  a 
nonconsolidated  foreign  subsidiary  and 
capital  gain  realized  upon  the  subsequent 
sale  of  the  stock  less  estimated  federal  in- 
come tax. 

The  consolidated  net  income  for  the  cor- 
responding period  last  year  amounted  to 
$4,577,000  representing  $3.05  per  share  on 
the  1,499,900  shares  outstanding. 

Film  rentals  including  television,  sales, 
etc.,  came  to  $63,574,000.  Dividends  from 
foreign  subsidiaries  not  consolidated  were 
$389,000  and  profit  on  sales  of  capital  as- 
sets was  $523,000  for  the  nine  months 
ended  last  May  27,  as  compared  with  $66,- 

392.000,  $881,000  and  $430,000,  respectively, 
for  the  nine  months  of  the  1960  period. 

Net  current  assets  at  last  May  27  were 
$43,392,000,  including  $21,303,000  cash  and 
U.S.  government  securities,  and  debt 
maturing  after  one  year  was  $5,225,000, 
compared  with  $37,688,000,  including  $13,- 
950,000  cash  and  government  securities, 
and  $4,762,000,  respectively,  at  February 
25,  1961. 


Right  to  Enforce  Blue  Law 
Is  Challenged  in  S.  C. 

COLUMBIA,  S.C.— South  Carolina’s  first 
flare-up  since  the  U.S.  Supreme  Court’s 
recent  decision  on  Sunday  Blue  Laws  oc- 
curred Monday  (21)  when  the  operator  of 
a Gaffney,  S.C.  drive-in  theatre  challenged 
Cherokee  (Gaffney)  County  Sheriff  Julian 
Wright  to  “enforce  the  law.” 

Arrested  by  Wright  for  showing  a motion 
picture  on  Sunday  in  violation  of  the  South 
Carolina  Blue  Law,  Charles  B.  Duncan  of 
Forest  City,  N.C.  handed  the  Cherokee 
sheriff  a list  of  50  Gaffney  businesses 
which  operated  on  the  same  day  in  viola- 
tion of  the  Blue  Law. 

In  a registered  letter  to  Sheriff  Wright, 
Duncan  challenged  the  sheriff  to  either 
“resign  or  enforce  the  law.”  The  letter 
listed  more  than  50  Gaffney  businesses 
Duncan  said  operated  August  13  in  viola- 
tion of  so-called  Sunday  Blue  Laws. 

“Both  the  South  Carolina  and  the  U.S. 
Supreme  Courts  have  held  Sunday  movies 
as  illegal,”  Sheriff  Wright  said.  “That’s 
the  law  and  that’s  what  I’m  going  to  go 
by.” 

Duncan  was  arrested  on  a charge  of  un- 
lawfully operating  a theatre  on  Sunday, 
and  his  son  was  arrested  a previous  Sunday 
on  a similar  charge.  Cases  are  pending. 


Heavy  Order  for  'Drums'  Prints 

LOS  ANGELES  — Estimated  as  the 
largest  film  print  order  in  recent  years, 
MGM  has  ordered  more  than  500  domestic 
and  foreign  prints  for  “A  Thunder  of 
Drums,”  adventure  yarn  which  opens  in 
key  cities  throughout  the  country  in  mid- 
September. 


8 


BOXOFFICE  ::  August  28,  1961 


Detroit  News  Sets  Low  Zone  Ad  Rates 
And  Directory  Plan  for  Small  Theatres 


Columbia  Sunset  Studio 
Sold  to  Appel  Company 

HOLLYWOOD — Columbia  vice-president 
in  charge  of  west  coast  activities  Samuel 
J.  Briskin  announced  that  Gordon  Stul- 
berg,  vice-president  of  the  company,  has 
concluded  the  sale  of  the  Columbia  Sunset 
Studio  (Sunset  Blvd.  and  Lyman  PI.)  to 
Appel  Development  Co.  and  Larry  Slaten 
for  $900,000  cash. 

Under  terms  of  the  deal,  Columbia  is 
permitted  to  occupy  and  use  the  property 
until  January  15,  1962  in  order  to  handle 
the  extensive  fall  and  winter  production 
programs  of  the  feature,  TV  and  com- 
mercial division.  Any  property  and  motion 
picture  equipment  also  may  be  removed 
from  the  premises  by  Columbia. 

Coincident  with  the  sale  of  the  property, 
Columbia  has  acquired  additional  property 
on  Fountain  and  Gorden  Streets,  adjacent 
to  the  main  Gower  St.  studio,  for  future 
production  purposes. 

The  acreage  of  Columbia  Sunset  is  ap- 
proximately 2.88  acres,  which  breaks  down 
the  sale  price  to  slightly  better  than  $300,- 
000  per  acre. 


Rupert  Allan,  Lois  Weber 
Form  Publicity  Firm 

NEW  YORK — Rupert  Allan  has  resigned 
as  vice-president  and  a member  of  the 
board  of  directors  of  the  Arthur  P.  Jacobs 
Co.  to  form  a new  public  relations  firm  to 
be  known  as  Allan-Weber. 

Lois  Weber  also  resigned  as  vice-presi- 
dent in  charge  of  the  New  York  office  of 
the  Jacobs  Co.  to  be  part  of  the  new  firm 
along  with  Christopher  Allan,  who  will  be 
business  manager.  Rupert  Allan,  who  will 
direct  the  new  firm’s  Beverly  Hills  office, 
and  Miss  Weber,  who  will  be  director  of  the 
New  York  office,  had  both  been  with  Jacobs 
since  1956. 


To  Issue  Paperback  Books 
On  10  United  Artists  Films 

NEW  YORK — Paper  book  tieups  have 
been  made  on  ten  United  Artists  pictures 
to  be  released  in  the  next  18  months. 

Paperback  editions  will  be  published  in 
connection  with  “Judgment  at  Nurem- 
berg,” “The  Young  Doctors,”  “Paris 
Blues,”  “Sergeants  3,”  “Something  Wild,” 
“Birdman  of  Alcatraz,”  “The  Miracle 
Worker,”  “The  Oldest  Confession,”  “What 
a Wonderful  Life”  and  “Jessica.” 

Among  the  publishers  will  be  New  Ameri- 
can Library,  Bantam  Books,  Ballantine 
Books  and  Belmont. 


Norman  Nadel  to  New  York 

COLUMBUS,  OHIO— Norman  Nadel,  46- 
year-old  theatre  editor  of  the  Columbus 
Citizen-Journal  since  1947,  has  been 
named  drama  critic  of  the  New  York 
World-Telegram,  effective  September  18. 
Both  newspapers  are  Scripps-Howard  pub- 
lications. 


Wisdom  Picture  for  UA 

LONDON  — The  Knightsbridge  produc- 
tion, “The  Girl  on  the  Boat,”  starring  Nor- 
man Wisdom,  went  before  the  cameras  Au- 
gust 15  for  United  Artists  release.  Produced 
by  John  Bryan  and  directed  by  Henry  Kap- 
lan, the  picture  features  Millicent  Martin 
and  Athene  Seyler. 


DETROIT — Detroit  area  exhibitors  are 
being  wooed  to  make  more  effective  use 
of  printed  advertising  by  the  Detroit  News, 
ranked  as  having  the  largest  evening  news- 
paper circulation  in  America,  by  two  de- 
vices : 

(1)  An  attractive  new  setup  with  a free 
heading  for  the  regular  theatre  directory 
listings  of  small  space  ads. 

(2)  Pinpointed  advertising  directed  to  a 
local  area  market  at  reduced  costs. 

The  new  directory  heading  made  its 
debut  Friday  (18)  and  consists  of  a large 
theatre  marquee,  with  lights  and  trim.  On 
the  left  side  appears  “Movies  Are  Better 
Than  Ever,”  on  the  right,  “Make  It  a 
Family  Affair  . . . Enjoy  a Movie  Today.” 
The  front  shows  “Now  Showing  at  Your 
Favorite  Theatre  . . . Conveniently  Listed 
Alphabetically”  in  the  marquee  lights.  The 
heading  is  six  columns  wide,  one  and  a 
half  inches  deep.  This  space  is  estimated 
worth  $10,000  a year  at  space  rates. 

ALLOW  FOR  SPECIAL  COPY 

The  marquee  heading  is  designed  so 
that  the  slogans  can  be  mortised  out  and 
replaced  with  special  industry  messages  or 
tieins  copy  with  convention  groups  in 
town,  such  as  an  invitation  to  a particular 
gathering. 

It  is  felt  at  the  News  that  the  character 
of  theatre  directory  advertising  is  improv- 
ing, with  exhibitors  now  using  indentations 
and  doubling  of  spaces  and  other  devices, 
instead  of  just  running  copy  solid  as  in  the 
past.  The  News  enjoys  exclusive  advertis- 
ing from  16  theatres  that  do  not  even  ad- 
vertise in  the  other  local  paper,  it  was 
pointed  out.  With  the  big  new  fall  pro- 


‘EL  CID’  OPENING  SET— Morey  R. 
Goldstein,  left,  vice-president  and 
general  sales  manager  of  Allied  Art- 
ists, looks  on  as  Nat  D.  Fellman,  chief 
film  buyer  of  Stanley  Warner  Man- 
agement Corp.,  signs  the  contract  for 
the  American  roadshow  premiere  en- 
gagement of  “El  Cid”  at  the  Warner 
Theatre,  New  York,  December  14.  The 
Samuel  Bronston  production,  released 
by  Allied  Artists,  stars  Charlton  Hes- 
ton and  Sophia  Loren. 


gram  coming  up  for  cooperative  advertis- 
ing through  Metropolitan  Exhibitors  of 
Detroit,  including  18  additional  theatres, 
it  was  decided  to  dress  up  the  directory 
format  itself. 

The  second  phase  of  the  more  attractive 
offerings  to  exhibitors  by  the  News  is  the 
use  of  “metro  zoned  rates,”  available  for 
sometime,  and  now  being  more  extensive- 
ly promoted.  The  paper  is  printed  in  seven 
zoned  editions  on  Wednesday  and  four  on 
Sunday,  and  allows  exhibitors  to  pinpoint 
their  advertising  to  their  potential  best 
drawing  area. 

Rates  are  much  lower  than  in  the  com- 
plete press  run;  for  instance,  the  line  rate 
is  32  cents  in  zone  5,  against  $1.10  a line 
in  show  advertising  city  wide. 

SYSTEM  IS  FLEXIBLE 

The  paper’s  aim  has  been  to  make  dis- 
play advertising  available  to  the  smaller 
theatre  that  is  being  hurt  by  general 
business  developments.  Leo  Kubiat,  as- 
sistant advertising  manager  of  the  News, 
noted  that  the  zoned  system  is  flexible 
enough  to  meet  the  varying  requirements 
and  budgets  of  theatres.  News  representa- 
tives meet  and  talk  frequently  with  ex- 
hibitors to  meet  advertising  problems,  and 
Kubiat  pointed  out  that  the  present  set- 
up is  constructed  to  make  newspaper  ad- 
vertising attractive  to  theatres  in  competi- 
tion with  competing  media.  He  stressed: 

“We  give  more  circulation  in  a more 
concentrated  area,  and  at  a proportionate- 
ly lower  rate  than  neighborhood  papers 
with  this  zone  system.”  This  zone  advertis- 
ing is  being  currently  used  by  the  Main, 
Ecorse  Drive-In,  Palms,  and  Center  among 
other  theatres. 


Detroit  Exhibitors  Map  Plan 
For  Saturation  Promotion 

DETROIT  — A three-month  saturation 
promotion  will  be  conducted,  beginning  in 
October,  by  exhibitors  in  this  metropolitan 
area  under  plans  being  advanced  by  mem- 
bers of  the  Metropolitan  Exhibitors  of  De- 
troit. 

The  organization,  which  represents  75 
to  80  per  cent  of  the  theatres,  hopes  to  en- 
list the  cooperation  of  all  theatre  opera- 
tors in  the  yearend  cooperative  campaign. 

Attending  a preliminary  meeting  were 
Adolph  and  Irving  Goldberg,  Community 
Theatres;  William  Wetsman,  Wisper  & 
Wetsman  Theatres;  Carl  Buermele,  Gen- 
eral Theatre  Service;  Lew  Mitchell, 
Mitchell  Theatre  Service;  Alden  Smith, 
Cooperative  Theatres  of  Michigan,  and 
Woodrow  R.  Praught,  United  Detroit 
Theatres. 

The  group  aims  “to  develop  an  intensive 
campaign  in  which  all  theatres,  from  first 
to  last  run,  can  participate — a uniform 
attendance-building  campaign  for  the  en- 
tire fourth  quarter  of  the  year,”  said 
Praught. 

The  above  theatremen  will  work  out  a 
detailed  program  and  present  it  to  all  local 
area  exhibitors  at  a special  meeting. 


BOXOFFICE  ::  August  28,  1961 


9 


IT'S  SANTA'S  TREAT  AT  AN  AUGUST  PARTY 


Kansas  City  Film  Industry  Hosts  2,023  Youngsters  in  Novel  Community  Goodwill  Gesture 


Midwest  provides  the  theatre,  distributors 
come  up  with  the  right  picture  and  confec- 
tion companies  heap  the  theatre  high  with 
candy,  popcorn,  balloons  and  other  novel- 
ties. 

The  association  makes  certain  that  the 
right  kids  are  taken  care  of.  Arthur  Cole, 
dean  of  Kansas  City’s  Filmrow,  as  chair- 
man of  the  contact  committee,  handles 
this  phase  of  the  operation  by  working 
closely  with  the  city’s  welfare  department 
in  selecting  agencies  which  would  have 
eligible  youngsters,  and  arranging  such 
essential  details  as  where  to  pick  the 


KANSAS  CITY — It  was  a strange  sight 
— merry  old  Santa  riding  an  air-con- 
ditioned bus,  bellowing  "Merry  Christmas” 
in  90-degree  weather  and  completely  un- 
mindful of  the  fact  that  he  was  in  town 
almost  five  months  early. 

The  occasion  was  the  fifth  annual 
“Santa  Claus  in  August”  theatre  party 
staged  by  the  Motion  Picture  Ass’n  of 
Greater  Kansas  City  for  the  city’s  less- 
favored  youngsters,  and  2,023  kids  were  on 
hand  to  welcome  Saint  Nick  and  join  in  the 
make-believe  yuletide  festivities. 

As  a promotion  to  spotlight  the  many 
goodwill  activities  of  the  motion  picture 
industry  in  the  Kansas  City  area,  the  party 
was  an  eye-catcher  and  a headline  winner. 
It  was  covered  by  radio,  television  and 
press,  and  the  various  welfare  agencies  in- 
volved in  selecting  the  young  guests  wide- 
ly publicized  the  event  in  bulletins  to 
board  members  and  various  opinion- 
moulders  in  the  community. 

The  idea  for  a Christmas  party  in  Au- 
gust was  hatched  early  in  the  summer  of 
1957  when  a group  of  directors  of  the  Mo- 
tion Picture  Ass’n  sat  casting  about  for  a 
means  of  better  publicizing  the  work  of 
the  industry  in  the  area  of  public  service. 
Someone  mentioned  a successful  free  show 
for  shut-ins  staged  every  Christmas  sea- 
son by  Filmrow  folk  in  Des  Moines,  and 
from  this  and  countless  other  suggestions 
and  ideas  emerged  the  "Santa  Claus  in 
August”  theatre  party  for  local  boys  and 
girls — an  event  which  has  grown  in  scope 
and  size  with  each  succeeding  year. 

Kansas  Citians  put  in  countless  man- 
hours getting  the  party  under  way.  Every- 
thing is  contributed,  except  the  buses 
which  transport  the  kids,  and  the  film  peo- 
ple pitch  into  a pot  to  pay  the  fare.  Fox 


The  scene  in  the  theatre  as  the  2,023  youngsters  reported  themselves  ready 
for  the  screening  of  “Nikki,  Wild  Dog  of  the  North,”  which  Buena  Vista  con- 
tributed. 


Joe  Redmond,  in  the  role  of  Santa,  greets  the  young  guests  as  they  alight 
from  buses  and  line  up  at  Kansas  City’s  Uptown  Theatre  for  the  “Santa  Claus 
in  August”  party. 


youngsters  up  and  where  to  discharge 
them. 

The  transportation  of  2,000  youngsters 
is  one  of  the  biggest  yearly  problems  and 
might  have  been  the  big  stumbling  block 
from  the  first  had  it  not  been  for  the 
dogged  fund-raising  efforts  of  L.  J.  “Kim” 
Kimbriel,  manager  of  the  Missouri  Theatre 
Supply  Co.,  who  each  year  has  secured 
firms,  organizations  and  individuals  as 
sponsors  for  a fleet  of  buses  at  $27.50  each. 
Twenty-six  buses  were  needed  to  transport 
this  year’s  guests. 

As  an  idea  of  how  highly  organized  the 
affair  is,  special  police  details  are  assigned 
to  the  buses  as  escort  and  to  help  during 
the  unloading  and  reloading  of  the  buses 
at  the  theatre.  A Red  Cross  mobile  unit 
stands  by  to  administer  first  aid,  if  neces- 
sary. Each  tot  wears  a pinned-on  number, 
designating  the  number  of  the  bus  to  which 
he’s  assigned.  Fred  Souttar,  Fox  Midwest 
territorial  manager,  made  an  entertaining 
emcee  this  year  and  was  able  to  hold  the 
young  crowd  in  place  after  the  film  was 
over  until  it  was  time  to  file  out  as  the 
various  bus  numbers  were  called. 

Santa  Claus  has  come  from  the  MPA 
roster,  the  role  having  been  taken  by  Joe 
Redmond  while  he  was  with  Fox  Midwest. 
During  Redmond’s  absence  from  the  in- 
dustry, Bill  Kelly,  U-I  exchange  manager, 
took  on  the  role.  Now  Kelly  is  U-I  man- 
ager in  San  Francisco  and  Redmond  is  back 
at  the  familiar  corner  in  the  familiar  red 
suit  and  white  beard. 

This  year  as  an  innovation,  Santa  was 
aboard  an  air-conditioned  bus  which  led 
the  fleet  of  26  vehicles  to  the  theatre. 
Then,  as  the  remaining  buses  arrived,  and 
the  kids  piled  out,  he  played  the  role  of 
the  merry  old  host  and  welcomed  them 
to  the  party.  It  was  a gay  affair  and  the 
kids  loved  it,  and  for  the  fifth  time,  Kansas 
City  film  folk  were  convinced  that  their 
“Santa  Claus  in  August”  party  is  about  as 
good  a public  relations  project  as  they 
had  ever  promoted. 


10 


BOXOFFICE  ::  August  28,  1961 


Depending  on  your  admission  price, 

clearance  and  some  other  variables,  it  is  more  than 

likely  that  this  family... or  one  quite  like  it... paid  the  cost  of  your 

NSS  TRAILER  SERVICE  last  night.  It  may  have  been  paid  by  the 

couple  that  came  in  ahead  of  them. 


In  either  event,  it  makes  an  interesting  point. 


In  view  of  the  many  reputable  surveys  that  have  attested  to  the 
selling  power  of  a TRAILER .. .some,  revealing  that  as  many  as  74% 
of  the  people  who  had  seen  a TRAILER  were  motivated 
by  it,  to  see  the  feature. ..and  other  figures  indicating  that  almost 
43%  of  the  money  spent  at  the  Boxoffice  was  motivated  by 
TRAILERS... it  is  a little  surprising,  when  you  consider  our  era  of 
spiralling  costs,  to  discover  that  perhaps  ONE  small  family... 

ONE  couple . . . ONE  SALE . . . pays  for  the  powerful, 
unprecedented  SALES  INFLUENCE  of  a TRAILER! 


T hat's  why  we  claim . . . 

TRAILERS  are  your  " BEST  BUY" 
in  ADVERTISING! 


l^efcont 


By  IVAN  SPEAR 


Six  Embassy  Films  in  1962 
Budgeted  at  $15,000,000 

Joseph  Levine,  head  of  Embassy  Pictures, 
has  set  a minimum  of  $15,000,000  on  six 
motion  pictures  to  be  made  in  1962.  Three 
of  the  half-dozen  features  will  be  lensed 
in  Hollywood  and  three  in  Europe,  with 
“Love  Game,’-  based  on  an  original  story, 
set  as  the  first  to  go  before  the  cameras 
here.  Michael  Gordon  will  direct  the  yarn, 
which  has  a $3,000,000  budget. 

Second  picture  blueprinted  for  shooting 
in  cinemaville  is  “I  Married  a Psychia- 
trist,” which  Harriet  Parsons  will  produce 
from  a screenplay  being  written  by  Richard 
Morris.  Another  $3,000,000  has  been  al- 
located the  vehicle. 

Slated  to  roll  the  first  of  the  year  is  a 
photoplay  which  Robert  Aldrich  will  make 
as  part  of  a two-picture  contract  with 
Embassy,  and  “Hercules,”  to  be  made  in 
England,  will  have  Martin  Ransohoff  as 
producer.  Also  on  Ransohoff’s  schedule  for 
Levine  is  “Boys’  Night  Out,”  to  be  made  for 
MGM  distribution,  and  “Capri,”  a feature 
film.  Both  “Hercules”  and  “Capri”  will 
also  be  produced  for  telefilm  series. 

Levine  disclosed  that  Embassy  will  switch 
its  exhibition  to  commercial  theatres,  as 
opposed  to  art  house  engagements.  He  as- 
serted that  he  will  not  sell  any  of  his 
features  to  television  again  ( as  he  did 
“Godzilla”  to  RKO  General  Television)  as 
long  as  there  is  a reissue  market  for  them. 

Frank  Sinatra  Deal  Is  Off 
For  Rights  to  'Subways' 

Reportedly  due  to  changes  made  by  pro- 
ducer David  Merrick  after  negotiations 
had  been  completed,  the  package  deal 
made  by  Frank  Sinatra  for  film  and  re- 
cording rights  to  the  forthcoming  Broad- 
way musical,  “Subways  Are  for  Sleeping,” 
is  off. 

The  pact,  said  to  have  been  secured  for 
$1,000,000,  gave  the  actor-singer  waxing 
rights  to  the  original  cast  album  under  his 
Reprise  Records  label.  However,  it  was 
subsequently  revealed  that  sound  track 
rights  had  already  been  given  Columbia 
Records,  a heavy  investor  in  the  musical. 

A further  hitch,  according  to  a Sinatra 
spokesman,  was  Merrick’s  determination 
to  extend  the  restriction  against  the  re- 
lease of  the  motion  picture  to  four  years 
instead  of  the  three  originally  agreed  upon. 

New  Independent  to  Distribute 
Films  on  Membership  Basis 

Films  on  a membership  basis  is  the  goal 
of  the  newly  formed  Independent  Theatre 
Production  Co.,  headed  by  president  George 
Waller,  who  stated  that  the  production- 
distribution  outfit  expects  to  start  its  dis- 
tribution setup  in  December. 

According  to  Waller,  ITP  will  supply  in- 
dependent theatres  with  motion  pictures, 
offering  exhibitors  a minimum  of  four  “B” 
films  each  year  for  a $1,000  fee,  payment 
based  on  $250  per  picture.  Theatremen, 
who  can  play  the  films  as  long  or  as  often 
as  they  wish  during  the  year,  will  draw 
from  a central  library  to  be  set  up  in  32  ex- 
change cities. 

ITP  plans  to  produce  most  of  the  films, 


all  in  widescreen  and  color,  through  inde- 
pendent producers,  and  also  would  make 
their  own  trailers  (included  on  member- 
ship fee) . 

The  organization  has  nine  properties  in 
various  stages  of  preparation  or  production, 
with  initial  features  to  be  “Redbeards  of 
the  Yellow  River,”  a novel  by  Radko  Doone. 
Other  ITP-owned  vehicles  are  “Sea  Cadet,” 
“Return  to  Happiness,”  “Davy  Jones,” 
starring  Buster  Crabbe;  “Teenage  Out- 
cast,” “Mousie”  and  “The  Unknown 
Soldier.”  The  company  will  shoot  at  Car- 
thay  Studios,  according  to  Waller. 

Newman  and  Ritt  Schedule 
First  Film  for  Columbia 

The  newly  formed  creative  team  of  Paul 
Newman  and  Martin  Ritt  will  film  “The 
Last  Frontier”  as  their  first  production  for 
Columbia  Pictures  release  under  the 
multiple-picture  deal  they  inked  with  the 
studio  earlier  this  year. 

Newman  will  star  in  and  Ritt  will  direct 
“Frontier”  based  on  the  novel  by  Howard 
Fast.  A dramatic  tale  of  the  old  West,  the 
film  recounts  the  efforts  of  a band  of  300 
Northern  Cheyenne  Indians — last  of  their 
tribe — to  leave  the  confinement  of  a gov- 
ernment Indian  reservation  and  return  to 
the  freedom  of  their  Black  Hills  home  in 
Wyoming.  Newman  will  play  the  role  of  a 
U.S.  cavalry  officer  who  is  sympathetic  to 
the  cause  of  the  Cheyennes. 

Italian  Production  Unit 
To  Lens  in  Hollywood 

A switch  on  the  so-called  Hollywood 
“runaway”  productions  — and  the  first 
European  production  ever  to  shoot  the 
try — has  been  made  by  the  Italian  motion 
picture  company  S.P.I.C.,  which  has 
started  lensing  “Smog,”  a feature  film,  on 


AWARD  FOR  SERVICE  — Actor 
James  Stewart  is  shown  receiving  a 
plaque  from  American  Legion  National 
Commander  William  R.  Burke,  left,  in 
recognition  of  Stewart’s  services  to  the 
nation  and  to  the  motion  picture  in- 
dustry. Y.  Frank  Freeman,  right,  chair- 
man of  the  board  of  the  Association  of 
Motion  Picture  Producers,  was  host  at 
a dinner,  at  which  the  presentation  was 
made.  Similar  awards  were  given  to 
George  Murphy  and  Mendel  B.  Silver- 
berg,  motion  picture  attorney  and  long- 
time Legionnaire. 


location  in  Los  Angeles. 

Lest  the  title  raise  the  ire  of  loyal 
citizens,  producer  Franco  Rossi  hastens  to 
add  that  the  tag  is  used  in  a symbolic 
rather  than  an  atmospheric  sense! 

Starring  French  actress  Annie  Girardot 
and  Italian  actors  Enrico  Salerno  and 
Renato  Salvatori,  the  film  is  directed  by 
Rossi,  who  also  collaborated  on  the  screen- 
play concerning  three  Italians  in  contem- 
porary Southern  California.  Dialog  will  be 
Italian  except  for  English  spoken  by  Amer- 
icans with  whom  the  principals  come  in 
contact.  Only  a prologue  and  epilogue  will 
be  filmed  at  studios  in  Rome  after  com- 
pletion of  American  location  work. 

Nicholas  Ray  Plans  Filming 
'The  Children's  Crusade' 

News  anent  another  European  production 
comes  from  Nicholas  Ray,  who  disclosed 
plans  to  make  “The  Children’s  Crusade,” 
based  on  the  Henry  Treece  novel  (published 
in  England  under  the  title  of  “Perilous 
Pilgrimage”) . 

The  story  deals  with  a crusade  of  children 
to  the  Holy  Land  in  1212,  headed  by  a boy 
named  Nicholas.  Before  reaching  their  goal, 
the  group,  which  started  in  Germany  and 
France,  were  captured  and  enslaved  by  the 
Saracens. 

Ray,  who  plans  the  feature  as  a large 
spectacle,  is  in  Spain  scouting  locations. 

Warner  Bros,  to  Produce 
Four  Films  Overseas 

Following  a business  sojourn  abroad, 
William  T.  Orr,  Warner  Bros,  production 
vice-president,  announced  that  four  WB 
pictures  will  be  made  overseas. 

The  executive,  who  conferred  in  Europe 
with  president  Jack  L.  Warner  regarding 
the  quartet,  named  “Lovers  Must  Learn” 
as  the  initial  feature  to  be  lensed  on  the 
continent.  Delmer  Daves  will  produce,  star- 
ring Troy  Donahue  and  Suzanne  Pleshette, 
with  September  1 slated  as  the  starting 
date.  Others  are  “The  L-Shaped  Room,” 
with  Laurence  Harvey  and  Leslie  Caron; 
“The  Deathmakers”  and  “Term  of  Trial,” 
toplining  Laurence  Olivier. 

Mark  Robson  to  Produce 
'Day  of  Darkness'  for  Fox 

20th-Fox  producer  Mark  Robson,  with 
four  pictures  on  his  slate,  will  roll  “Day  of 
Darkness”  November  1 from  a script  by 
Nelson  Gidding.  “The  Inspector”  is  now 
shooting  in  London. 

Each  film,  according  to  Robson,  will  cost 
over  $3,000,000,  including  “Tower  of  Fire” 
and  “Greatest  Raid  of  All,”  the  former  to 
be  made  here  and  the  latter  in  England 
and  France.  “Wingate,”  biographical  film 
of  the  late  Gen.  Orde  Wingate,  will  be 
lensed  in  England,  Palestine,  Ethiopia  and 
Quebec. 

'Jest'  Rights  to  lack  Palance; 
Two  Buys  to  20th-Fox 

Jack  Palance  has  acquired  film  rights  to 
“The  Jest,”  a drama  by  Sam  Benelli,  and 
plans  to  produce  it  himself  in  Europe  next 
year  as  a feature  film  . . . Frank  Ricketson 
has  sold  film  rights  to  two  books,  “Blood 
and  Guts,”  biography  of  the  late  Gen. 
George  Patton,  and  “Lady  From  Colorado,” 
by  Homer  Croy,  to  20th-Fox.  Ricketson 
formerly  planned  to  film  the  tomes  in- 
dependently. 


12 


BOXOFFICE  ::  August  28,  1961 


By  ANTHONY  GRUNER 


THE  SHOW  BUSINESS  institution  known 
as  the  Mills  family  seems  to  be  growing 
from  strength  in  popularity  among  cine- 
magoers  over  here.  With  his  performance 
in  Disney’s  “Swiss  Family  Robinson”  and 
the  new  Rank  film,  “Flame  in  the  Streets,” 
not  forgetting  his  costarring  role  opposite 
Alec  Guinness  in  the  United  Artists-Colin 
Leslie  production,  “Tunes  of  Glory,”  John 
Mills  is  without  doubt  one  of  the  most 
popular  male  actors  on  the  British  screen 
today.  Even  his  considerable  boxoffice  ap- 
peal is  being  rapidly  overtaken  by  his  two 
young  daughters,  15-year-old  Hayley  and 
19-year-old  Juliet,  who  last  week  were  en- 
joying the  sweet  sounding  chorus  of  critical 
acclaim  from  all  sides  of  Fleet  Street. 

Hayley  has  just  completed  a brilliant 
British  picture,  “Whistle  Down  the  Wind,” 
directed  by  Bryan  Forbes — a Rank  produc- 
tion which  tells  the  story  of  a group  of 
children  who  mistake  a murderer  on  the 
run  for  Jesus  Christ.  Written  with  very 
good  taste  and  wonderfully  acted  by  Miss 
Mills,  and  an  even  younger  child,  Alan 
Bates,  “Whistle  Down  the  Wind,”  a black- 
and-white  subject,  was  giving  the  box- 
office  a heavy  pounding  on  all  its  pre- 
release situations.  Then  Hayley  has  been 
seen  in  London  in  the  new  Walt  Disney 
picture  which  has  opened  to  sensational 
business  at  Studio  One,  and  received  a tre- 
mendously enthusiastic  national  press  ac- 
claim as  the  most  adult  (in  the  best  sense 
of  the  word)  picture  ever  made  by  the  Dis- 
ney organization. 

When  the  critics  finished  raving  about 
Hayley  they  next  found  that  Juliet  in  her 
screen  debut  for  the  new  Betty  Box-Ralph 
Thomas  comedy,  “No,  My  Darling  Daugh- 
ter,” has  given  them  further  cause  to 
praise  the  name  of  Mills.  “No,  My  Darling 
Daughter”  is  a high-spirited  comedy  about 
a young  girl  who  falls  in  love  with  an 
American  boy,  played  by  Rad  Fulton,  and 
runs  away  to  Scotland,  much  to  the  dismay 
of  her  father,  Michael  Redgrave,  a brilliant 
British  tycoon,  his  friend  and  chairman  of 
the  firm,  played  by  Roger  Livesey,  and  the 
general’s  son,  Michael  Craig.  Good  as  all 
the  players  are,  it  was  Juliet  who  received 
the  bulk  of  the  praise  from  the  press  and 
already  many  new  offers  for  films  and 
stage  work  are  coming  her  way  as  a result 
of  the  performance  she  gives  in  “No,  My 
Darling  Daughter.”  In  the  words  of  the 
People,  a five  million  plus  Sunday  news- 
paper, “She,  (Juliet  Mills)  has  arrived  in  a 
big  way — an  electric  blonde  with  the 
sparkle,  the  looks  and  theatrical  flair  of 
her  famous  family.  Take  a bow  as  a teen- 
age wow  with  a big  future.” 

And  if  that  doesn’t  cap  it  all,  there  is 
also  mother,  Mrs.  Mary  Mills,  who  is 
making  a small  fortune  writing  plays,  films 
and  novels,  which  keeps  the  family  going 
during  the  relatively  short  periods  when  the 
Mills  are  not  making,  about  to  make,  or 
just  completing  a play  or  a film. 

* * * 

The  first  stage  of  a plan  for  automation 
on  a large  scale  in  Rank  cinemas  has  just 
been  completed  by  Rank  Precision  Indus- 
tries, Ltd.,  a subsidiary  of  the  Group.  This 
is  the  installation  of  remote  control  panels 


by  which  operators  can  make  critical  "arm- 
chair” adjustments  of  picture  and  sound 
quality  sitting  with  the  audience  in  the 
auditorium  at  six  of  their  theatres  in  and 
around  London.  The  second  phase  is  now 
being  initiated  with  automation  in  another 
12  or  16  theatres.  This  phase  will  not  be 
rapid.  It  is  unlikely  to  be  achieved  until 
later  in  1962. 

The  remote  control  panels  are  operated 
in  conjunction  with  Projectomatic  and 
have  been  designed  by  the  G.  B.-Kalee 
Division  of  Rank  Precision  Industries  in 
cooperation  with  CMA  Engineers.  They  can 
be  installed  without  replacing  existing  pro- 
jectors, which  are  easily  adapted  by  the 
addition  of  accessory  units.  The  new  de- 
velopment has  been  made  possible  by  Pro- 
jectomatic, which  automatically  controls 
the  full  program  sequence  and  Xenon 
lamps  and  buim  without  attention,  allowing 
large  spools  to  be  used.  It  frees  the  pro- 
jectionist to  watch  the  performance  as  a 
member  of  the  audience  and  enables  him 
to  become  more  proficient  in  program 
presentation. 

* * * 

“The  Day  of  the  Triffids”  by  John 
Wyndham,  the  science-fiction  novel  that 
became  a worldwide  best-seller,  went  into 
production  last  week  at  Shepperton 
Studios,  with  Howard  Keel  and  Nicole 
Maurey  in  the  starring  roles.  The  script 
has  been  written  by  the  executive  producer 
of  the  film,  Philip  Yordan,  and  is  the  first 
picture  to  be  made  by  Security  Pictures, 
Ltd.,  a new  British  film  production  com- 
pany with  an  ambitious  future  program  of 
other  universal  best-selling  novels  which 
the  company  owns,  such  as  “The  Tribe 
That  Lost  Its  Head”  by  Nicholas  Mon- 
serrat. 

To  achieve  this  end  on  their  first  pro- 
duction, “The  Day  of  the  Triffids,”  which 
will  be  filmed  in  Cinemascope  and  color, 
the  company  devoted  two  years  to  research 
by  the  world’s  leading  biologists  into  the 
essence  and  nature  of  the  “Triffids”;  also 
to  developing  and  perfecting  a unique  spe- 
cial effects  system  which  will  require  an 
additional  six  months  work  after  the 
actors  have  completed  their  roles. 

The  director  of  “The  Day  of  the  Trif- 
fids” is  film  pioneer  Steve  Sekely.  George 
Pitcher  is  the  producer  for  Security  Pic- 
tures, Ltd.  “The  Day  of  the  Triffids”  will 
be  distributed  by  the  Rank  Organization 
in  the  U.K.  and  by  Allied  Artists  in  the  U.S. 

* * * 

Comedian  Norman  Wisdom  stars  in  a 
new  comedy  in  his  current  film,  “The  Girl 
on  the  Boat,”  a romantic  P.  G.  Wodehouse 
story  set  in  the  1920s.  He  plays  Sam  Mar- 
lowe, a dapper  young  man  about  town 
with  the  characteristics  of  Bertie  Wooster, 
a later  Wodehouse  creation.  The  girl  he 
wins  is  red-headed  Millicent  Martin,  who 
has  several  times  taken  the  west  end  by 
storm  in  musicals.  “The  Girl  on  the  Boat” 
is  now  in  production  at  Shepperton  Studios 
with  John  Bryan  at  the  helm.  Henry  Kap- 
lan is  directing  the  picture  for  Allied 
Artists  release  and  executive  producer  is 
Albert  Fennell. 


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BOXOFFICE  ::  August  28,  1961 


13 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


Canadians,  The  (20th-Fox) 

85 

75 

50 

80 

90 

76 

Carry  On,  Constable  (Governor) 

120 

200 

310 

240 

100 

194 

Carry  On,  Sergeant  (Governor) 

130 

100 

90 

90 

150 

100 

90 

215 

200 

125 

100 

120 

126 

Carthage  in  Flames  (Col) 

130 

125 

100 

135 

100 

118 

Circle  of  Deception  (20th-Fox) 

175 

115 

100 

75 

80 

65 

115 

100 

140 

90 

145 

75 

150 

90 

108 

Curse  of  the  Werewolf  (U-I) 

120 

105 

90 

100 

135 

85 

200 

115 

100 

75 

113 

David  and  Goliath  (AA) 

90 

100 

175 

150 

100 

80 

100 

114 

Days  of  Thrills  & Laughter  (20th-Fox) 

120 

85 

100 

95 

100 

100 

90 

175 

108 

Deadly  Companions  (Pathe-America) 

150 

95 

100 

95 

100 

70 

90 

100 

Desert  Attack  (20th-Fox) 

120 

100 

85 

100 

100 

100 

101 

Dondi  (AA) 

60 

100 

75 

100 

100 

125 

90 

100 

94 

Fabulous  World  of  Jules  Verne  (WB) 

100 

120 

105 

110 

95 

125 

100 

70 

105 

85 

115 

103 

Fanny  (WB) 

220 

250 

140 

255 

250 

135 

125 

155 

150 

325 

350 

200 

200 

200 

225 

125 

150 

200 

150 

200 

Fiercest  Heart,  The  (20th-Fox) 

125 

80 

90 

80 

75 

100 

100 

150 

100 

90 

99 

Francis  of  Assisi  (20th-Fox) 

150 

125 

250 

125 

175 

100 

200 

180 

200 

167 

Gambler  Wore  a Gun,  The  (UA) 

100 

100 

100 

90 

100 

98 

General  della  Rovere  (Cont'l) 

125 

200 

130 

80 

150 

50 

90 

160 

195 

131 

Gidget  Goes  Hawaiian  (Col) 

120 

130 

95 

100 

100 

120 

125 

270 

120 

130 

125 

200 

85 

200 

132 

Goddess  of  Love,  The  (20th-Fox) 

120 

80 

100 

80 

100 

96 

Goliath  and  the  Dragon  (AIP) 

200 

130 

100 

100 

200 

120 

80 

185 

150 

120 

150 

120 

138 

Goodbye  Again  (UA) 

140 

170 

90 

100 

200 

120 

210 

195 

150 

153 

Gorgo  (MGM) 

135 

175 

140 

120 

150 

150 

275 

125 

105 

115 

200 

100 

135 

80 

95 

140 

100 

138 

Guns  of  Navarone,  The  (Col) 

300 

220 

300 

350 

250 

200 

250 

375 

350 

200 

175 

200 

225 

175 

250 

250 

254 

Hell  Is  a City  (Col) 

100 

100 

100 

115 

100 

80 

100 

200 

112 

Homicidal  (Col) 

110 

150 

125 

150 

125 

175 

180 

90 

200 

200 

125 

175 

175 

152 

Honeymoon  Machine,  The  (MGM) 

215 

130 

135 

125 

125 

120 

120 

139 

Konga  (AIP) 

130 

130 

50 

185 

175 

95 

80 

100 

100 

100 

115 

Morgan  the  Pirate  (MGM) 

130 

90 

110 

115 

130 

85 

100 

100 

90 

120 

170 

110 

113 

Master  of  the  World  (AIP) 

175 

85 

150 

75 

250 

190 

80 

136 

Nikki,  Wild  Dog  of  the  North  (BV) 

130 

190 

300 

125 

110 

145 

250 

115 

165 

130 

200 

169 

On  the  Double  (Para) 

130 

260 

110 

170 

80 

100 

125 

115 

115 

95 

135 

125 

80 

85 

175 

127 

Parent  Trap,  The  (BV) 

140 

160 

175 

190 

200 

250 

225 

140 

200 

400 

450 

200 

200 

150 

145 

300 

145 

150 

200 

212 

Please  Turn  Over  (Col) 

140 

200 

175 

85 

220 

160 

100 

125 

400 

150 

100 

200 

200 

105 

180 

169 

Portrait  of  a Mobster  (WB) 

100 

160 

115 

80 

100 

100 

100 

90 

70 

90 

90 

75 

90 

70 

95 

Romanoff  and  Juliet  (U-I) 

175 

125 

170 

120 

125 

150 

200 

100 

175 

300 

164 

Ten  Who  Dared  (BV) 

85 

185 

160 

100 

100 

120 

120 

100 

100 

100 

100 

100 

110 

130 

115 

Thief  of  Baghdad  (MGM) 

200 

85 

100 

100 

150 

127 

Tiger  Bay  (Cont'l) 

130 

165 

100 

75 

125 

50 

90 

85 

150 

108 

Two  Loves  (MGM) 

125 

115 

90 

150 

90 

125 

80 

100 

110 

50 

100 

85 

190 

80 

140 

100 

108 

Two  Rode  Together  (Col) 

120 

180 

110 

120 

110 

320 

170 

150 

100 

105 

125 

146 

Voyage  to  Bottom  of  Sea  (20th-Fox) 

130 

180 

90 

125 

125 

145 

265 

125 

175 

160 

100 

160 

100 

135 

140 

125 

143 

Warrior  Empress,  The  (Col) 

125 

80 

100 

100 

90 

80 

100 

75 

94 

mmmmmmmmmmmmmmmm 

wMm 

1 

I 


TOP  HITS 


OF- 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


Come  September  (U-l) 

Kansas  City  500 

Indianapolis  250 

Denver  225 

Minneapolis  200 

Voyage  to  the  Bottom  of  the  Sea 
(20th-Fox) 

Kansas  City  265 

Guns  of  Navarone,  The  (Col) 

Omaha  225 


4.  Please  Turn  Over  (Col) 

Cleveland  220 

5.  Honeymoon  Machine,  The  (MGM) 

Chicago  215 

6.  Carrry  On,  Constable  (Governor) 

Denver 200 

7.  Fanny  (WB) 

Memphis  200 

8.  Homicidal  (Col) 

Milwaukee  200 

' mmm  m - a <■  mmim®  wm&  m mmmmmmM 


'Come'  Hits  300  Mark 
In  Milwaukee  Start 

MILWAUKEE  — “Come  September,” 
playing  at  the  Riverside  Theatre,  was  the 
best  grosser  for  the  week,  with  “Seven 
Wonders  of  the  World”  at  the  Palace  and 
“La  Dolce  Vita”  at  the  Strand  following  in 
that  order.  Also  outstanding  were  “Francis 
of  Assisi”  and  “The  Guns  of  Navarone.” 
Business  was  surprisingly  good  considering 
the  Fair  in  progress  at  State  Fair  Park. 


(Average  Is  100) 

Downer — Carry  On,  Constable  (Governor), 

3rd  wk 175 

Palace — Seven  Wonders  of  the  World 

(Cinerama),  17th  wk 250 

Riverside — Come  September  (U-l)  300 

Strand — ‘La  Dolce  Vita  (Astor),  4th  wk 250 

Times — A Raisin  in  the  Sun  (Col),  7th  wk 90 

Tower — Wild  in  the  Country  (20th-Fox)  100 

Towne — Francis  of  Assisi  (20th-Fox),  3rd  wk 225 

Warner — The  Guns  of  Navarone  (Col)  225 

Wisconsin — Goodbye  Again  (UA)  75 


Top  Mill  City  Draw  Is 
'Nikki'  in  2nd  Week 

MINNEAPOLIS— “Nikki,  Wild  Dog  of 
the  North,”  in  its  second  week  at  the 
Gopher  Theatre,  continued  to  hold  up  well 
with  a rating  of  200  per  cent.  Also  holding 
up  well  was  “The  Guns  of  Navarone”  in 
its  third  week  at  the  State  with  a rating 
of  160  per  cent.  Among  the  new  offerings 
“The  Truth,”  which  opened  at  the  World, 
rated  175  per  cent  and  “Alakazam  the 
Great”  at  the  Uptown,  140  per  cent. 


Academy — La  Dolce  Vita  (Astor),  5th  wk 125 

Avalon — Shangri-La  (Brenner);  The  Unfaithfuls 

(AA),  4th  wk 100 

Century — Windjammer  (Cinemiracle),  reissue, 

1 0th  wk 135 

Gopher — Nikki,  Wild  Dog  of  the  North 

(BV),  2nd  wk 200 

Lyric — Ada  (MGM)  100 

Mann — Goodbye  Again  (UA)  125 

Orpheum — Come  September  (U-l),  2nd  wk 160 

State — The  Guns  of  Navarone  (Col),  3rd  wk 160 

Suburban  World — Romanoff  and  Juliet 

(U-l),  4th  wk 110 

Uptown — Alakazam  the  Great  (AIP)  140 

World — The  Truth  (Kingsley)  175 


Solid  Offerings  Give 
Omaha  a Fine  Week 

OMAHA  — Jack  Klingel,  city  manager 
for  Cooper  Foundation  Theatres,  reported 
approximately  double-the-average  business 
for  three  holdovers  last  week.  Especially 
gratifying  was  the  190  per  cent  figure  for 
the  fifth  week  of  “The  Parent  Trap”  at  the 
State.  Other  first-run  offerings  also  were 
strong  to  give  Omaha  an  excellent  gross 
mark  in  the  waning  summer  period  which 
most  often  is  definitely  in  the  doldrums. 

Cooper — South  Seas  Adventure  (Cinerama), 


4th  wk 225 

Dundee — Spartacus  (U-l),  12th  wk 175 

Omaha — Fanny  (WB),  2nd  wk 200 

Orpheum — The  Guns  of  Navarone  (Col), 

2nd  wk 210 

State — The  Parent  Trap  (BV),  5th  wk 190 


Chas.  Winchell  Improving 

MINNEAPOLIS  — Charles  Winchell, 
president  of  Minnesota  Amusement  Co. 
here,  is  recuperating  at  the  Variety  Club 
Heart  Hospital  from  a heart  ailment.  He 
became  ill  while  vacationing  at  his  lake 
home  near  Brainerd.  Winchell  is  expected 
to  be  hospitalized  for  several  weeks,  but  is 
reportedly  “coming  along  nicely.” 


Robert  Wagner  will  play  the  role  of  co- 
pilot Lt.  Chris  Boman  in  Columbia’s  “The 
War  Lover.” 


Red  Wing  Theatre  Dispute 
To  Trial  in  Minneapolis 

MINNEAPOLIS — Trial  of  antitrust  suit 
brought  by  John  Wright  against  Red  Wing 
city  officials,  the  Red  Wing  newspaper  and 
the  operator  of  the  Red  Wing  Auditorium 
Theatre  was  to  get  under  way  Monday  (28) 
in  federal  court  here  of  Judge  Dennis 
Donovan.  The  trial  is  expected  to  last  three 
weeks. 

Wright,  former  owner  of  the  Chief  The- 
atre in  Red  Wing,  asks  $100,000  triple 
damages,  charging  that  the  defendants 
conspired  to  close  the  Chief  and  eliminate 
it  as  the  only  opposition  of  the  Auditorium. 

The  defendants  are  the  city  of  Red  Wing, 
the  president  of  the  city  council,  the  Red 
Wing  Daily  Republican  Eagle,  and  its 
editor;  Jim  Fraser,  operator  of  the  Audi- 
torium Theatre,  and  five  members  of  the 
Auditorium  board. 

Wright,  who  now  lives  in  suburban  Way- 
zata,  managed  the  Auditorium  for  a time, 
then  resigned  and  bought  the  Chief  The- 
atre in  Red  Wing.  For  several  years  the 
two  houses  divided  product,  then  Fraser, 
who  had  become  manager  of  the  city- 
owned  Auditorium,  began  outbidding 
Wright.  When  the  latter  sought  relief  in 
state  courts,  the  Red  Wing  group  got  the 
state  legislature  to  enact  an  enabling 
measure  to  lease  the  Auditorium  Theatre 
to  Fraser. 

Wright’s  suit  charges  the  city  officials 
and  newspaper  conducted  a campaign  to 
turn  public  support  away  from  the  Chief; 
that  this  became  a virtual  boycott,  and  the 
Chief  had  to  close. 


Intensive  Renovation 
f For  Hastings  Strand 

HASTINGS,  NEB.  — An  extensive  re- 
modeling from  screen  to  sidewalk  has  be- 
gun at  the  Strand  Theatre  under  the  su- 
pervision of  Manager  Fred  Teller  jr.  Mod- 
ern, comfortable  seats  will  be  installed  in 
the  auditorium  as  one  of  the  major 
changes  in  the  renovation,  the  recliner- 
type  chairs  with  upholstered  arms,  backs 
and  seats  being  spaced  in  40-inch  intervals 
for  added  patron  comfort  and  better  vision. 

The  lobby  and  foyer  are  being  enlarged. 
They  will  be  finished  in  ultramodern  de- 
sign with  mahogany,  rosewood  and  walnut 
paneling,  highlighted  with  white  brick.  The 
latest  in  acoustical  ceiling  and  floor  cover- 
ing will  be  used,  including  new  carpeting 
and  tile. 

A new  refreshment  stand  will  be  con- 
structed with  improved  facilities  and  cen- 
trally located  in  the  foyer.  Other  new  fea- 
tures: a manager’s  office;  drinking  foun- 
tains, including  a special  kiddies-sized  one, 
a tropical  aquarium  and  planters. 

“The  remodeling  and  decorating  coin- 
cides with  the  tenth  year  we  have  operated 
the  Strand  and  drive-in  theatres  here,” 
Teller  said.  “We  are  pleased  to  announce 
this  project  that  will  add  to  the  comfort 
and  enjoyment  of  people  of  this  area.  It 
also  shows  our  confidence  in  the  future  of 
the  motion  picture  business  and  the  growth 
of  Hastings.” 

The  theatre  will  remain  open  during  the 
remodeling. 


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BOXOFFICE  ::  August  28,  1961 


NC-1 


LINCOLN 


'J'he  best  summer  in  the  last  five  years,” 
is  Dean  Ziettlow's  description  of  the- 
atre business  during  the  season  being 
wrapped  up  . . . Enthusiastic  second-day 
crowds  at  the  Stuart  to  see  “The  Honey- 
moon Machine”  prompted  the  attendance 
comment  by  the  Cooper  Foundation  city 
manager.  Dean  said  theatres  aren’t  the 
only  downtown  business  noticing  the 
absence  of  the  usual  summer  slump  this 
year.  Ordinarily,  said  Dean,  it  requires  a 
return  of  University  of  Nebraska  and 
Nebraska  Wesleyan  students  in  early  Sep- 
tember to  boost  business  back  to  normal. 

“The  Parent  Trap”  was  still  pulling  in 
the  crowds  at  the  State  in  its  fourth  week. 
With  the  original  two-week  showing  at  the 
Varsity,  this  gives  the  picture  at  least  six 
weeks  in  Lincoln  and  maybe  more,  reports 
Gene  Burgdorf.  He  filled  in  while  Manager 
Bert  Cheever  was  on  vacation  . . . Tony 
Polanka,  business  agent  for  the  projection- 
ists  union,  is  letting  his  wife  do  the  family 
vacationing  right  now.  She  is  in  the 
Nebraska  Sandhills  relaxing  while  he  fills 
in  for  vacationers  at  the  Nebraska  Theatre 
and  the  West  O Drive-In. 

The  Will  Rogers  Memorial  Hospital 
should  get  a sizable  donation  from  the 
84th  and  O Drive-In  patrons.  Manager 
Dan  Flanagan  is  leaving  it  up  to  the 
general  office  staff  to  count  the  money 
but  he  reports  generous  response  to  volun- 
teer collections  over  several  nights.  “Gidget 
Goes  Hawaiian”  brought  in  good  audiences 
for  the  collection  nights,  too.  Dan  looked 
for  matching  or  even  better  crowds  with  a 
double  offering  of  “Butterfield  8”  and 
“Elmer  Gantry”  which  started  August  23. 

State  Theatre  fellow-workers  of  pro- 
jectionist Robert  Cochran  got  one  of  those 
“wish  you  were  here”  cards  that  really 
scored.  In  Grand  Valley,  Colo.,  Bob  wrote 
that  he  and  his  son  Robin  were  up  8,000 
feet  between  three  mountain  peaks  pan- 
ning for  gold.  Mrs.  Cochran  went  along, 
too. 

A fire  department  call  sending  the  big 
equipment  to  the  downtown  Lincoln  The- 
atre had  afternoon  newspaper  reporters  on 


a screen  game, 
HOLLYWOOD  takes  top 
honors.  As  a box-office  at- 
traction, it  is  without  equal.  It  has 
been  a favorite  with  theatre  goers  for 
over  15  years.  Write  today  for  complete  de- 
tails. Be  sure  to  give  seating  or  car  capacity. 

HOLLYWOOD  AMUSEMENT  CO.  .. 
3759  Ookton  St.  * Skokie,  Illinois 


the  jump  for  a few  minutes.  The  now- 
empty  Lincoln  was  the  scene  of  a good- 
sized  fire  several  years  ago.  This  one  wasn’t 
even  a blaze.  An  incinerator  nearby  was 
performing  so  well  its  smokescreen  com- 
pletely enveloped  the  Lincoln,  prompting 
the  alarm  turn-in. 

Cooperation  Foundation,  by  the  way,  is 
going  to  utilize  some  of  the  dismantled 
equipment  from  the  Lincoln  Theatre  at  its 
now  first-run  Nebraska  a few  blocks  north 
downtown  . . . Soon  to  be  installed  will  be 
the  accordion-type  aisle  doors.  The  lobby 
and  mezzanine  of  the  Nebraska  also  will 
have  a new  look  with  the  Lincoln  carpeting, 
plus  some  minor  remodeling.  The  Lincoln’s 
plush  seats,  in  pleasing  blue,  have  been 
shipped  to  the  Cooper’s  Ute  Theatre  in 
Colorado  Springs.  The  Nebraska’s  seats 
have  been  reupholstered  and  refinished 
after  being  rearranged  to  give  a larger  34 
inches  between  rows.  Some  of  the  space 
also  was  cleared  and  reserved  for  wheel- 
chair patrons. 

The  Stuart  had  1,300  patrons  August  19 
before  the  doors  even  opened  at  their  regu- 
lar time.  Both  an  8:30  and  10:30  a.m. 
showing  of  “Little  Shepherd  of  Kingdom 
Come”  represented  a bonus  to  young 
Lincoln  boys  and  girls  in  the  city  library’s 
summer  reading  program.  Cooper  Theatres 
cooperated  in  the  annual  treat.  It  repre- 
sented a long  day  for  usual  late -starting 
Dean  Ziettlow,  who  arrived  at  7 a.m.  and 
stayed  on  until  about  11  that  night.  There 
was  time  out  to  take  his  visiting  brother- 
in-law  and  sister,  Mr.  and  Mrs.  George 
Kenney  of  Great  Bend,  Kas.,  to  the  Elks 
Club  for  dinner.  Dean’s  other  sister,  Mrs. 
John  Hurn  of  Lyons,  Kas.,  also  has  been  a 
family  visitor  here. 


OMAHA 

p*rank  Larson,  20th-Fox  manager  and 
general  chairman  for  the  Will  Rogers 
Memorial  Hospital  fund  program  in  this 
territory,  reported  that  theatres  at  Grand 
Island  and  Hastings  were  the  first  out- 
staters  to  hold  collections.  “We’re  getting 
organized  for  the  Omaha  drive-in  theatres 
and  other  entertainment  centers,”  Larson 
said,  but  added  that  the  steps  had  been 
slow.  Don  Shane,  city  manager  for  Tri- 
States  Theatres  and  exhibitor  chairman, 
has  been  on  vacation  and  plans  will  get 
rolling  on  his  return. 

Adrain  Muetting,  who  has  the  drive-in 
at  Pocahontas,  Iowa,  has  taken  over  the 
Rialto  Theatre.  Jack  Bouma  operated  the 
Rialto  for  some  35  years  . . . Henry  Sag- 
gau,  who  spends  the  summers  at  his  home 
in  Park  Rapids,  Minn.,  was  back  at  Deni- 
son, Iowa,  last  week  to  check  on  his  the- 
atre and  other  enterprises  ...  Ed  Cohen, 
Columbia  salesman,  ran  into  a cloudburst 
at  Washta,  Iowa,  and  was  held  there  for 
four  hours  before  traffic  was  allowed  to 
resume.  He  was  traveling  between  Chero- 
kee and  Correctionville  when  the  storm 
struck,  washing  many  bridges  and  taking 
two  lives. 

Ken  Moore,  exhibitor  at  Logan,  Iowa, 
has  gone  to  Texas  to  recuperate  after  a 


heart  attack  . . . Mr.  and  Mrs.  Charles 
Vickers,  theatre  owners  at  Mapleton,  went 
to  Sparta,  Wis.,  to  visit  Mrs.  Vickers’  rela- 
tives . . . Ron  Rosseter,  comanager  of 
FEPCO  Theatre  Advertisers,  went  to  Nel- 
son, Neb.,  to  visit  his  wife’s  mother,  then 
the  Rosseters  drove  to  Colorado  . . . A.  E. 
Thacker  jr.,  his  wife  and  family  came  to 
Omaha  for  a few  days  “to  rest  up  from 
the  fast  pace  at  South  Sioux  City,”  where 
Thacker  has  the  theatre,  bowling  alley, 
roller  rink  and  other  interests. 

John  Dugan,  new  United  Artists  city 
manager  who  came  to  Omaha,  left  to  join 
his  family  in  Kansas  City  for  a vacation 
. . . Tony  Goodman,  20th-Fox  salesman, 
doubled  in  brass  last  week  to  help  out  in 
the  shipping  department  . . . Also  on  the 
vacation  list  were  Betty  Roberts,  Warner 
secretary,  and  Dick  Smith,  treasurer,  at 
the  Cooper  Theatre. 

Bill  Wink,  Allied  Artists  booker,  could 
not  resist  the  wanderlust  last  Sunday. 
While  his  wife  napped  at  home.  Bill  took 
off  in  the  family  bus  for  a trip  over  the 
newly  opened  segment  of  Interstate  High- 
way 80  between  Omaha  and  Lincoln  . . . 
Norm  Nielsen,  former  RKO  manager  and 
now  manager  of  the  Cooper  Foundation 
Cooper  Theatre  in  Denver,  was  here  to  see 
his  mother,  who  has  been  ill,  and  renewed 
acquaintances  with  a host  of  friends  on 
Filmrow. 

Exhibitors  visiting  the  Row  included 
Nebraskans  Sid  Metcalf,  Nebraska  City; 
Mr.  and  Mrs.  Fred  Schuler,  Humboldt; 
Howell  Roberts,  Wahoo;  Phil  Lannon, 
West  Point,  and  Iowans  A1  Haals  and  S.  J. 
Backer,  Harlan;  Byron  Hopkins,  Glen- 
wood,  Villisca  and  Council  Bluffs;  Jim 
Travis,  Milford;  Arnold  Johnson,  Onawa, 
and  Cy  Schulte,  Anthon. 


Osceola  Theatremen  Lead 
Drive  to  Aid  Farm  Youth 

OSCEOLA,  NEB.  — Thanks  to  Bill 
Zedecker,  owner  of  the  Muse  Theatre  here, 
and  his  contractor  partner,  Mark  Gustaf- 
son, things  are  looking  up  for  Dennis 
Emmons,  15— year-old  son  of  Mr.  and  Mrs. 
Floyd  Emmons,  farmers  north  of  Osceola. 

Sandy-haired  Dennis  had  been  near 
death  for  days  in  a Lincoln  hospital  with 
a rare  intestinal  ailment.  He  underwent 
three  major  operations  and  was  on  the 
critical  list. 

Then  one  day  he  told  his  mother,  “I’m 
hungry,”  and  from  that  point  on  chances 
looked  good  for  his  recovery. 

On  top  of  that,  the  family  learned  that 
Zedecker  and  Gustafson  had  started  a 
benefit  fund  for  Dennis,  who  had  been  ill 
for  five  years. 

The  efforts  of  Zedecker  and  Gustafson 
met  quick  response  from  townspeople,  who 
contributed  money,  held  bake  sales,  dances 
and  benefit  baseball  games. 

Dennis  expects  to  return  to  school  this 
fall.  Whether  it  was  the  efforts  of 
Zedecker,  Gustafson  and  other  big-hearted 
townspeople  or  not,  Dennis  knows  what  he 
wants  to  make  of  his  future. 

“I  think  I'd  like  to  be  a minister,”  he 
said. 


Starring  in  UA's  “The  Young  Doctors,” 
Dick  Clark  commuted  30,000  miles  while 
making  the  film. 


NC-2 


BOXOFFICE  ::  August  28,  1961 


A MIRACLE 
OF  MODERN 
SCIENCE... 


all-transistor 

sound 

systems . . . with  the  new  dimension! 

Only  17"  for  a complete  theatre  sound  system* ** 


with  DC  exciter  lamp  supply. 


* Entirely  eliminates  vacuum  tubes,  transform- 
ers, heavy  condensers,  preamps,  photocells,  etc. 

* Fewer,  simpler,  long-lasting  components.  In- 
credibly greater  reliability.  Minimal  main- 
tenance. 

* Power  losses  reduced  to  a minimum. 

* Lower  installation  costs. 


* Improved  audio  quality  — remarkable  sound 
definition. 

* No  more  racks  of  equipment.  Big  savings  in 
weight  and  space  requirements. 

* Electronic  Switching — no  complex  mechanical 
switches,  no  relays. 

See  your  Century  dealer  or  write  . . . 


CENTURY  PROJECTOR  CORPORATION 

New  York  19,  N.  Y. 


SOLD  BY 


Quality  Theatre  Supply  Co. 


Des  Moines  Theatre  Supply  Co. 


1515  Davenport  St. 
Omaha,  Nebraska 


1121  High  St. 

Des  Moines  9,  Iowa 


Minneapolis  Theatre  Supply  Co. 


75  Glenwood  Ave. 
Minneapolis  2,  Minnesota 


BOXOFFICE  ::  August  28,  1961 


NC-3 


MINNEAPOLIS 


champagne  tea  for  the  Friends  of  the 
Theatre  was  held  Wednesday  (23  i in 
the  Chateau  de  Paris  at  the  Dyckman 
Hotel.  The  tea,  complete  with  a fashion 
show,  served  as  a kickoff  for  the  winter 
schedule  of  Broadway  plays  at  the  Or- 
pheum  Theatre.  The  first  play  being 
brought  here  by  Ted  Mann  will  be 
“Fiorello’,”  which  opens  October  2. 

Stephen  B.  Swartz,  son  of  Abbott  Swartz, 
manager  of  Independent  Film  Distributors, 
is  engaged  to  wed  Harriet  Kunik  of  Iowa 
City,  Iowa,  September  2 . . . Condolences  to 
Mike  Adcock,  manager  of  Warner  Bros., 
whose  mother  died  recently  at  the  age  of 
92  . . . Ben  Marcus,  Columbia  district  man- 
ager, was  in  from  Kansas  City. 

Bonnie  Lynch,  head  booker  at  Para- 
mount, is  driving  a new  Chrysler  . . . Out- 
state  exhibitors  on  the  Row  were  Doc  Rey- 
nolds, Princeton;  Jim  Skeim,  Crosby;  Tom 
Novak,  Glencoe;  Loren  Leng,  Grand 
Marais,  and  Ernie  Schweigerdt,  Miller, 
S.D.  . . . Harold  Schneider,  office  manager 
at  Paramount,  is  recuperating  at  home 
after  being  hospitalized  with  a heart  ail- 
ment. He  is  expected  to  be  back  on  the  job 
part  time  by  September  1. 

The  uncle  of  Alakazam,  the  monkey  who 
is  the  star  of  “Alakazam  the  Great,”  was 


RED  WAGON  PRODUCTS 

517  N.  7th  St.,  Minneapolis  5,  Minn. 
Telephone:  FEderal  6-1688 

Your  Best  Source 
Of  Concession  Supply 


given  a big  airport  welcome  when  the 
simian  arrived  at  Wold-Chamberlain  field 
here.  On  hand  to  greet  him  were  Jim 
Eshelman,  manager  of  the  Uptown  Theatre 
where  the  picture  is  playing,  and  Bernie 
McCarthy,  manager  of  AIP  here.  The  stunt 
was  covered  by  station  KSTP-TV  on  its 
evening  news  shows.  The  monkey  has  been 
in  the  Uptown’s  lobby  and  will  be  given 
away  at  the  conclusion  of  the  picture’s  run. 


MILWAUKEE 


jyjost  branch  managers  were  expressing 
satisfaction  over  the  grosses  their  films 
were  bringing  in:  Pat  Halloran,  U-I,  who 
had  “Come  September”  at  the  Riverside; 
Jack  Lorentz,  20th-Fox,  with  “Francis  of 
Assisi”  at  the  Towne;  Harry  Olshan,  Co- 
lumbia, “The  Guns  of  Navarone,”  Warner; 
and  “Alakazam  the  Great”  had  Eddie 
Gavin  of  AIP  looking  forward  to  an  ex- 
tended run  at  the  Wisconsin,  based  on 
Harry  Boesel’s  heavy  promotion. 


The  birthday  party  of  the  week  was  the 
one  industry  folk  promoted  for  Ben  Marcus, 
head  of  the  circuit  bearing  his  name. 
Among  the  out-of-towners  present  was 
Irving  Marks,  Minneapolis  . . . Undergoing 
surgery  were  Harry  Mintz,  SW  district 
manager,  and  Joe  Imhof’s  (U-A)  wife 
. . . Detroit  bound,  were  Ben  Marcus,  Joe 
Strothers  and  Sig  Goldberg,  for  the  Allied 
conference. 


Vacationers  back:  Dave  Goldman,  SW 
booker-buyer,  from  California;  John  Mc- 
Kay, Riverside  Theatre  manager;  Gerry 
Franzen,  general  manager,  Cinema  . . . On 
Filmrow  were  Ken  Weldon,  former  man- 
ager for  Republic,  and  now  with  Interstate 
TV  at  Wintersweet,  Iowa;  A1  Frank,  gen- 
eral manager,  Wisconsin  Amusement  Corp., 
after  a conference  in  Chicago  on  “King  of 
Kings”;  Nat  Nathanson,  district  manager, 
Allied  Artists;  Jack  Frackman,  former 
manager  for  Republic;  Pete  Rosian,  to  con- 
fer with  U-I’s  Pat  Halloran. 


UA’s  “The  Young  Doctors”  is  based  on 
Arthur  Hailey’s  “The  Final  Diagnosis.” 


P/ease 


□ 2 years  for  $5  □ 1 year  for  $3 

□ Remittance  Enclosed  □ Send 

THEATRE 

STREET  ADDRESS 

TOWN ZONE STATE 

NAME POSITION 

THE  NATIONAL  FILM  WEEKLY  S2  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 

1 1 


Leap  in  Rent  Drives 
Two  Off  of  Filmrow 

MINNEAPOLIS — Forced  by  a 67  per  cent 
increase  in  rent  to  vacate  its  present  quar- 
ters, National  Screen  Service  will  move  to 
a temporary  home  at  654  Second  Ave.  North 
Friday  ( 1 ) . The  firm  has  been  located  at 
1105  Currie  on  Filmrow  for  many  years. 
Independent  Film  Service  will  handle  the 
NSS  trailer  distribution,  according  to  Paul 
Ayotte,  manager.  The  NSS  branch  in 
Chicago  temporarily  will  take  over  the  en- 
tire accessory  distribution.  All  billings  will 
be  processed  from  the  temporary  office 
here,  Ayotte  said. 

Norman  Robbins,  NSS  operations  man- 
ager, New  York,  and  Milton  Feinberg,  NSS 
division  manager,  Chicago,  were  in  help- 
ing Ayotte  select  a new  location  and  set  up 
the  new  service  arrangements  for  the  office 
here. 

Exhibitors  will  not  be  penalized  for 
transportation  charges  incurred  by  ship- 
ments to  and  from  Chicago  and  Minne- 
apolis, Ayotte  pointed  out.  NSS  will  absorb 
these  additional  costs.  Ayotte  told  Box- 
office  that  when  the  company  is  able  to 
find  desirable  space  here,  it  will  return  to 
its  previous  distribution  setup. 

United  Artists,  which  is  located  at  1101 
Currie  Ave.  in  the  same  building  as  Na- 
tional Screen  and  faced  a similar  rent  in- 
crease at  the  expiration  of  its  lease  the  end 
of  this  month,  will  move  Friday  to  new 
quarters  at  1000  Currie  Ave.,  according  to 
Carl  Olson,  manager.  The  building  at  one 
time  was  owned  by  Warner  Bros.  There 
will  be  no  changes  in  the  staff,  Olson  said. 


Drouth  Hits  Large  Area 
In  Upper  Midwest  States 

MINNEAPOLIS  — Persistence  of  drouth 
over  much  of  the  territory  has  been  a seri- 
ous factor  affecting  the  economy  of  the 
upper  midwest.  The  dry  weather  has  been 
centered  in  the  spring  wheat  producing 
areas  of  the  western  part  of  the  Dakotas 
and  eastern  Montana,  and  has  extended 
into  adjacent  grazing  areas  and  into  north- 
ern Minnesota.  Only  southeastern  South 
Dakota  and  the  southern  one-third  of 
Minnesota  have  been  free  of  drouth  dam- 
age to  crops. 

North  Dakota  has  been  hardest  hit  by 
the  dry  weather  with  less  than  50  per  cent 
of  last  year’s  production  of  small  grains  ex- 
pected. In  Montana  a 25  per  cent  reduc- 
tion in  all  wheat  was  indicated  on  July  1, 
with  small  grain  production  in  the  rest  of 
the  area  less  severely  affected  by  drouth. 

Cash  income  from  district  crops  this 
year  may  be  reduced  about  one-third  from 
last  year.  Normally,  approximately  40  per 
cent  of  the  area’s  total  farm  income  is 
from  crops  and  60  per  cent  from  the  sale 
of  livestock  and  livestock  products. 

Some  communities  in  the  hardest-hit 
drouth  areas  already  are  noting  or  an- 
ticipating the  economic  effects  of  smaller 
crop  marketings.  Retail  sales  have  been 
slow,  and  the  processing  and  handling  of 
the  smaller  crop  reportedly  will  reduce 
employment  and  activity  to  a greater  ex- 
tent in  the  period  ahead. 


The  22nd  Venice  Film  Festival  will  be 
one  of  the  foremost  film  events  of  the 
cinema  year. 


NC-4 


BOXOFFICE  ::  August  28,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHARI 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


Roaring  20V  3 A.M.  Preview  Hosted 
By  Big  Al;  800  Night  Clubbers  Attend 


“ALL  RIGHT  YOU  GUYS!" 

(still  of  cigar-smoking  gangster  with  gun) 

This  is  “BIG  AL"  Speaking 

THERE'S  THIS  MOVEN  PICTURE  SEE!  "THE 
KING  OF  THE  ROARING  20s"  SEE!  I WANT 
YOU  ALL  TO  MEET  ME  DOWN  TO  THE  RKO 
GOLDEN  GATE  THEATRE  AFTER  YOU  CLOSE 
YOUR  PLACES  OF  BUSINESS.  I'M  TAKING 
OVER  THE  WHOLE  JOINT  TO  SHOW  YOU 
HOW  MY  OLD  PAL  ARNOLD  ROTHSTEIN 
RUN  THE  RACKETS  DURING  THE  ROARING 
20s.  DON'T  BE  AFRAID  OF  TO  BRING  THE 
GANG  INCLUDING  THE  HELP.  WE  GOT 
PLENTY  OF  ROOM  FOR  EVERYBODY.  WE'LL 
START  THE  SHOW  AT  3 A.M.  THAT  GIVES 
YOU  PLENTY  OF  TIME  TO  GET  TO  THE 
JOINT.  DON'T  WORRY  ABOUT  THE  TAB: 
THIS  ONE'S  ON  BIG  AL,  SO  IT'S  FREE  TO 
ALL  YOU  GUYS  AND  GALS. 

YOUR  HOST  FROM  THE  HOTSY  TOTSY. 
P.S.— THIS  SHOW  IS  TAKING  PLACE  AT  THE 
GOLDEN  GATE  THEATRE  ON  MARKET  ST. 
AT  3 A M.  ON  THE  MORNING  OF  WEDNES- 
DAY, AUGUST  2.  (THAT  MEANS— WHEN 
YOU  GET  THROUGH  WORK  ON  TUESDAY 
NIGHT.) 

P.P.S.— PLEASE  INFORM  ALL  YOUR  JOINTS 
EMPLOYES  OF  THIS  INVITE. 

BIG  AL 


This  invitation,  printed  in  bold  type  on 
8V2\ll  white  stock,  was  sent  out  to  all 
night  club  owners  and  employes  in  San 


Vic  Falgiono,  proprietor  of  the  Hotsy  Totsy  night 
club  in  San  Francisco,  and  David  Janssen,  who 
plays  the  title  role  in  "King  of  the  Roaring  20's." 
Falgiono  enjoyed  playing  "Big  Al"  in  hosting  a 
press  luncheon  and  a 3 a.m.  screening. 


Francisco  and  environs  by  Larry  Blan- 
chard, RKO  Golden  Gate  Theatre  publicist, 
in  behalf  of  "Big  Al”  Vic  Falgiono,  cigar- 
smoking proprietor  of  the  Hotsy  Totsy 
Club. 

About  800  showed  up  for  the  3 a.m.  pre- 
view of  “King  of  the  Roaring  20’s.” 

Falgiono  picked  up  the  tab  not  only  for 
the  preview,  but  also  for  a press  luncheon 
held  at  his  Hotsy  Totsy  for  David  Janssen, 
who  plays  the  title  role  in  the  film.  The 
luncheon  was  on  Tuesday,  the  day  before 
the  preview.  The  luncheon,  carried  out 
in  the  Roaring  20’s  style,  featured  an  old- 
fashioned  free  lunch  counter  and  gay 
entertainment. 

Obviously,  Falgiono  enjoyed  his  temp- 
orary status  of  “Big  Al,”  and  the  flamboy- 
ant showmanship. 


'GWTW'  Banner  Across 
Square  at  Jersey  City 

A banner  30x10  feet,  “Greatest  Motion 
Picture  Ever  Made  . . . GONE  WITH  THE 
WIND  . . . Now  Stanley  Theatre  Now,” 
was  strung  across  Jersey  Square  in  Jersey 
City,  N.J.,  across  from  the  main  entrance 
to  the  Hudson  tubes  to  New  York  City. 
The  banner  was  two  blocks  from  the 
Stanley  Theatre,  where  the  film  was  play- 
ing. 

Sam  Conti,  Stanley  manager,  had  10,000 
special  offset  programs,  sponsored  by  a 
Journal  Square  drugstore,  printed  and 
distributed  to  supermarkets  in  the  area 
and  slip-sheeted  in  newspapers.  The  four- 
page  folder  measured  6y2Xl0.  Five  thou- 
sand bookmarks  were  printed  for  distri- 
bution at  libraries. 

Two  hundred  bus  cards  were  posted  free 
on  all  downtown,  North  and  South  boule- 
vard buses. 


Pick  All-Star  Ladies  ManI 

Henry  Ehrlich,  advertising-p  u b 1 i c i t y 
director  for  Paramount  Pictures  at  Chi- 
cago, is  a friend  of  Otto  Graham,  one  of  the 
coaches  for  the  recent  All-Star  football 
game  in  Soldiers  Field  at  Chicago.  Ehrlich 
hired  three  girls  from  a modeling  school 
and  took  them  out  to  the  stadium  where 
the  All-Star  gridders  were  practicing  and 
had  the  girls  pick  their  own  “ladies  man” 
from  among  the  athletes.  The  winner,  for 
purposes  of  “The  Ladies  Man”  publicity, 
was  Tom  Matte,  ex-Ohio  State. 


AIR-LINE 

4000  AIR-UNE  HIGHWAY 


*\u.  Wave  a- 


fantastic; 

I FiMtcOL  \ 
I FRl&KTSN'NOl 

Fonujuac  r 


StATuRSi 


1.  “HOUSE  ON  HAUNTED  HILL” 

2.  “BLOOD  OF  DRACULA” 


3. 

“1  BURY  THE  LIVING” 

I,  \ 

4. 

“4  SKULLS  OF  JONATHAN 

1 

DRAKE”  “ 

rrtOCKWG-i 

COME  EARLY 


YOU  AlNT  BEEN)  ^ 

Sn001£.\Jp 

YOU  Jk  AyJ  ^ 


STAV  Tll.T\li 

WITCHING-  HOUR. 


Midyear  Ghost  Party 
Draws  Capacity 

It  doesn’t  have  to  be  Halloween 
or  Friday  the  13th  to  bring  people 
out  to  a Ghost  Party!  For  example, 
the  Airline  Drive-In  at  New  Orleans 
presented  “4  Fantastic,  Fearful, 
Frightening,  Funusual  Features”  on 
a beautiful  midsummer  night  recently 
and  drew  a near-capacity  crowd, 
many  staying  till  the  “Witching 
Hour,”  as  sugguested  in  the  Airline 
ad,  2 cols.  6 inches,  reproduced  above. 

The  ad  conveys  the  eerie,  ghostly 
spell  of  the  ghost  shows.  It  was 
fabricated  by  Arthur  Barnett,  de- 
scribed as  a product  of  the  Barnum 
and  Bailey  type  of  showmanship, 
who  books  for  the  Airline  and  a 
number  of  other  theatres,  indoor 
and  outdoor,  in  the  New  Orleans  area. 
Barnett  recalls  he  got  his  schooling 
from  the  late  Harry  Ehrlich,  who 
with  his  brother  Nathan,  also  de- 
ceased, were  very  well  known  around 
New  Orleans  in  the  era  of  silent 
films.  Barnett  is  specially  adept  in 
the  chiller  show  ads,  and  they  are 
noted  for  arousing  the  anticipated 
volume  of  ring-ting-ting  at  the  box- 
office. 


BOXOFFICE  Showmandiser  ::  Aug.  28,  1961 


— 137  — 


1 


Showmanship  Brings  in  Bacon  When 
Costly  Fire  Hits  Younger  Exhibitor 


Agricultural  Fair 
Queens  stand 
by  a 300-pound 
cake  of  ice 
in  a bank  lobby. 

Streamers 
worn  by  the 
girls  invite  their 
friends  to  meet 
them  at  "the 
bottom  of  the 
sea"  at  the  77 

Drive-In  at 
Cameron,  Tex. 


A stroke  of  ill  luck  set  back  Bob  Scott 
of  the  younger  generation  of  exhibitors, 
who  in  May  acquired  two  theatres  in 
Cameron,  Tex.,  population  just  over 
5,000.  It  appears,  however,  he’ll  come 
through  with  money  to  spare  if  ex- 
amples of  his  ticket-selling  ability 
reaching  Boxoffice  Showmandiser  are 
typical. 

Scott  took  over  the  Milam  Theatre 
and  77  Drive-In  from  Rowley  United 
Theatres.  A few  weeks  ago  (July  21),  the 
Milam  went  up  in  smoke,  the  fire  pos- 
sibly starting  from  a cigaret  dropped 
in  a trash  can  of  candy  wrappers  in 
the  lobby,  and  unnoticed  when  the  house 
closed  for  the  night.  The  building  was 
destroyed  and  Scott  will  not  rebuild. 

The  accompanying  photo  illustrates 


his  showmanship  know-how.  For  “Voy- 
age to  the  Bottom  of  the  Sea,”  he  froze 
a window  card  in  a 300-pound  block  of 
ice  and  set  it  up  on  a platform  backed 
by  a three-sheet  display  just  in  front 
of  the  vault  at  a Cameron  bank.  Giving 
the  arrangement  the  glamor  punch  were 
two  clean-cut  local  girls,  both  queens 
of  agricultural  fairs,  dressed  in  evening 
gowns.  They  passed  out  material  on  the 
film  to  customers  entering  the  bank. 

Later  the  same  young  ladies  were 
dressed  informally — in  bathing  suits — 
and  appeared  with  a similar  ice-cake 
display  at  the  77  Drive-In,  passing  out 
handbills  and  wearing  ribbon  sashes 
inviting  all  and  sundry  to  meet  them 
“at  the  bottom  of  the  sea”  at  the  77 
Drive-In. 


Big  Clown  and  Circus'  Beat  Hot  Weather 


A stage-screen  package,  complete  with 
promotion,  is  packing  the  kids  in  at 
matinees  in  A.  M.  Ellis  theatres  these 
hot  summer  Saturdays  when  kid  business 
falls  to  almost  nothing.  Ellis  operates  in 
the  Philadelphia  area. 

For  example,  the  Renel  Theatre  on 
Ogentz  avenue  packed  700  children  in  with 
his  date  for  Tiny  Bond  on  the  stage  and 
“The  Big  Circus”  on  the  screen.  Cinema- 
scoop,  the  Ellis  circuit  news  bulletin,  re- 
ports: Harry  Gantz  had  TINY  doing  a 
street  ballyhoo  on  Ogentz  avenue  from 
10:30  a.m.  until  boxoffice  time,  and  the 
kids  came  running  from  all  around.  This 
is  a case  of  taking  an  unknown  circus 
clown  and  establishing  him  as  a personal- 
ity locally;  ‘Making  something  out  of  noth- 
ing’ as  the  old  saying  goes.  Of  course,  this 
is  not  quite  right  because  here  you  are 
starting  with  a professional  performer  who 
knows  what  he  is  doing.  Anyway,  this  is 
what  showmanship  is  made  of  and  what 
we  need  more  of  in  the  theatres  today.” 


This  promotion  is  all  packaged  complete 
with  sign-shop  material,  screen  trailer, 
comic  books,  balloons,  pennants,  etc.  for 
circuit  dates. 


'Love  Possessed'  Want  Ad 
Keeps  Phones  Ringing 

IF  you  are  By  Love  Possessed  and  wont  to  meet 

Marjorie,  Call  BA  7-7745  or  AD  7-6663. 

The  above  want  ad  inserted  in  the  An- 
nouncements-Notices  section  of  the  Fresno, 
Calif.,  Bee  kept  the  telephone  answering 
service  of  the  Starlite  Drive-In  humming, 
some  people  even  calling  at  2 and  3 o’clock 
in  the  morning. 

Ed  Stokes  jr.,  manager,  reports  he  had 
a girl  with  a very  sexy  voice  make  up 
the  following  tape  to  answer  the  callers: 

“Hello.  This  is  Marjorie.  If  you  are  By 
Love  Possessed,  come  out  and  see  me 
tonight  at  the  Starlite  Drive-In  Theatre 
in  the  motion  picture,  ‘By  Love  Possessed,’ 
starring  Lana  Turner,  etc. 

“(Closing)  Don’t  forget.  I am  By  Love 
Possessed.” 

The  two  phones  were  kept  ringing  con- 
stantly ! 


Card  Reminder  Solves 
Car  Lights-On  Trouble 

Patrons  leaving  the  lights  on  in  their 
parked  cars  have  caused  Charles  Stokes, 
manager  of  the  Bar  Harbour  Theatre  in 
Massepequa  Park,  Long  Island,  N.Y.,  a 
headache.  The  theatre  is  situated  in  the 
Bar  Harbour  shopping  center,  where  there’s 
space  for  several  thousand  cars. 

Helping  patrons  get  their  cars  started 
after  the  lights  had  run  down  their  bat- 
teries was  a nuisance.  Stokes  finally  had 
an  usher  check  the  lot  and  turn  off  the 
lights  of  unoccupied  cars,  but  this  wasn’t 
a complete  solution  because  the  doors  of 
some  cars  were  locked. 

A few  weeks  ago  he  got  a new  idea, 
which  has  all  but  eliminated  his  trouble. 
He  placed  a card  on  the  glass  next  to 
the  ticket  taker  which  reads,  “DID  YOU 
TURN  OFF  YOUR  CAR  LIGHTS?” 


Special  Race  Publicizes 
'Double'  at  Cleveland 

More  than  40,000  racetrack  patrons 
watched  as  Arnold  Gates,  manager  of 
Loew’s  Stillman  at  Cleveland,  presented 
an  “On  the  Double”  trophy  to  the  winner 
of  the  “On  the  Double”  handicap  race  at 
Randall  track  in  the  Ohio  city. 

Twin  girls  distributed  5,000  lucky  “On 
the  Double”  cards,  each  bearing  a number, 
which  read:  “This  is  Your  Lucky  Day 
and  Number  . . . Get  ‘On  the  Double’ 
and  win  . . . Then  See  ‘On  the  Double,’ 
starring  (etc.)  . . . If  the  number  on  this 
ticket  is  posted  in  the  lobby  of  the  theatre 
you  will  be  a guest  of  the  management  on 
opening  day.”  Several  numbers  were 
posted  in  the  Stillman  lobby  each  day. 

The  racetrack  tieup  not  only  got  men- 
tion at  the  races  but  on  the  radio  and 
sports  pages. 


Passes  to  Riders 

Bernard  Menschell,  president  of  Outdoor 
Theatres  Corp.  of  Connecticut,  and  Robert 
Tirrell,  district  manager  for  Lockwood  & 
Gordon  Theatres,  tied  in  with  Howard 
Motors,  importers  of  sports  cars,  to  provide 
free  passes  to  “The  Racers,”  playing  CTC’s 
Pike  Drive-In  and  L&G’s  East  Hartford 
Drive-In,  both  in  suburban  Hartford,  to  all 
Howard  Motors  customers  taking  a demon- 
stration ride  in  a new  model  car. 


2 


— 138  — 


BOXOFFICE  Showmandiser  ::  Aug.  28.  1961 


Fact  Sheet  Is  Big  Time-Saver  in  Group  Sales  Promotion 


Members  of  the  Lackawana  Drivers  Ass'n  are  shown  receiving  giant  passes  to  the  "Voyage  to  the 
Bottom  of  the  Sea"  from  William  Duhigg,  doorman  at  the  Strand  Theatre  in  Scranton,  Pa.  This  photo 
was  reproduced  for  a three-column  splurge  in  the  Scrantonian,  the  local  newspaper  with  over  58,000 
circulation.  Many  cities  are  organizing  divers  groups  to  engage  and  instruct  in  the  art  of  skin-diving, 
and  also  assist  fire  and  police  departments  in  rescue  and  recovery.  John  Corbett,  city  manager  for 
Penn  Paramount  Theatres  in  Scranton,  obtained  a followup  photo  in  the  Scrantonian  when  he  arranged 
to  have  John  J.  Scott,  public  safety  director,  to  present  a Certificate  of  Appreciation  to  the  association 
for  its  rescue  and  recovery  work.  The  brief  ceremony  took  place  in  front  of  the  Strand  Theatre. 


Inexpensive  Mimeo  Helps 
Line  Up  Extra  Revenue 
On  'Exodus'  Showing 

An  accessory  particularly  useful  in  a 
group  sales  promotion  for  hard-ticket 
presentations  is  a fact  sheet. 

Linn  B.  Smeal,  managing  director  of 
Schine’s  New  Riviera  Theatre  in  Rochester, 
N.Y.,  and  Thomas  Ringgard,  his  group 
sales  assistant,  prepared  an  “Exodus”  Fact 
Sheet,  which  contained  an  outline  of  the 
attraction,  pertinent  facts  about  admission 
prices,  showtimes,  etc.,  reserved  seats,  and 
how  groups  and  theatre  parties  can  obtain 
special  deals.  The  “Exodus”  Fact  Sheet 
was  a mimeo  on  8V£xl4-inch  yellow  stock. 

Promotion  of  group  sales  started  with 
personal  calls  on  an  officer-representative 
at  which  time  the  “Exodus”  Fact  Sheet 
quickly  filled  in  the  interviewee  on  the  nec- 
essary details  about  the  picture  and  its 
showing,  saving  a lot  of  questioning  and 
answering.  In  addition,  the  Fact  Sheet,  is 
a continual  reminder  and  sales  piece  as 
long  as  it  remains  in  possession  of  the 
prospective  patron  group. 

REVENUE  IS  IMPORTANT 

The  revenue  obtainable  from  en  masse 
attendance  by  industrial,  social  and  edu- 
cational groups  can  be  very  important  to 
the  overall  success  of  a reserved-seat  book- 
ing such  as  “Exodus.” 

Smeal  and  his  coworkers  point  out  that 
it  is  important  that  every  phase  of  group 
selling  be  given  personal  supervision.  A 
few  phone  calls  or  letters  won’t  get  very 
far.  It  is  necessary  to  call  on  accounts, 
talk  over  any  problems  and  see  that  each 
group  prospect  has  plenty  of  material  for 
use  as  house  organs,  weekly  or  monthly 
letter  and  bulletin  board. 

“When  possible  we  try  to  arrange  for 
public  address  announcements,  and  also 
announcements  at  all  meetings,”  Smeal 
relates.  “We  find  these  announcements 
are  very  effective  in  reaching  the  people 
to  tell  them  about  the  planned  theatre 
party.” 

A CONTINUOUS  EFFORT 

Group  selling  is  a continuous  effort. 

“Once  the  tickets  have  been  put  on  sale,” 
the  Schine  showman  relates,  “we  call  to 
see  how  they  are  moving,  and  also  to  see  if 
there  are  any  problems — whether  ad- 
ditional material  is  needed.  If  so,  such 
material  is  delivered  immediately,  so  we 
can  take  full  advantage  of  any  interest  in 
the  attraction  and  desire  for  tickets.  Don’t 
give  either  a chance  to  cool  off.” 

The  group  sales  work  doesn’t  end  with 
the  sale  of  tickets.  When  the  people  come 
to  the  theatre,  it’s  smart  business  to  extend 
the  red  carpet  treatment  to  all  groups. 
First,  have  a standee  sign  out  front  with 
“WELCOME  (name  of  group)  To  Schine’s 
New  Riviera  Theatre.”  Then  the  staff 
should  be  specially  trained  to  give  each  and 
every  patron  the  finest  service,  attention 
and  courtesy.  The  hard-ticket  group  the- 
atregoers like  to  be  impressed  with  this 
attention. 


Smeal  sums  up:  “Group  sales  can  be  a 
very  important  plus  income  to  your  box- 
office.  They  must  be  given  your  personal 
attention,  and  each  detail  must  be  followed 
through  to  see  that  the  group  is  completely 
happy.  You  will  need  these  people  some 
time  in  the  future,  so  give  them  good 
treatment  and  service.” 

Frank  Bassett  and  Hilton  Bloom  co- 
operated with  Smeal  in  the  full  campaign 
for  opening  of  “Exodus”  in  Schine’s  re- 
novated showplace  at  1451  Lake  Ave.  in 
Rochester. 

Excellent  cooperation  and  coverage  by 
the  newspapers,  radio  and  television  was 
obtained  well  in  advance  and  current. 
First  Smeal  was  able  to  bring  Jill  Haworth, 
who  plays  the  part  of  Karen  in  “Exodus,” 
and  her  mother  to  town  six  weeks  before 
opening,  and  he  made  the  most  of  this 
good  fortune.  A special  kit  containing  a 
history  of  the  young  film  player  and  the 
fact  sheet  on  the  film  was  given  to  each 
of  the  radio,  TV,  news  and  civic  represent- 
ative with  whom  she  talked. 

Then  there  wasa  luncheon  in  the  Presi- 
dent’s suite  at  the  Mangors  Hotel  for  all 
the  news  people,  highlighted  by  a tele- 
phone hookup  with  Otto  Preminger  in 
Hollywood. 

In  later  phases,  all  the  news  folk  were 
serviced  with  special  kits  on  the  “Exodus” 
engagement.  Dee  jays  were  called  and 
given  the  soundtrack  recording. 

The  resulting  advance  breaks  were  ex- 
cellent in  all  three  media. 

Posting,  outside  and  interior,  is  partic- 


ularly worthwhile  on  a long-run  engage- 
ment, Smeal  and  his  aides  overlooked  few 
outlets — music  store,  book  stores,  libraries, 
department  stores,  news  delivery  trucks, 
etc.,  all  had  proper  paper. 

The  Riviera’s  red  carpet — it  covers  the 
entire  front  of  the  theatre — was  rolled  out 
for  opening  night.  This,  plus  a doorman  in 
cap  and  cape  to  open  car  doors,  was  quite 
impressive.  There  were  flowers,  pretty 
girls  in  organdy  and  lace,  and  radio  inter- 
views in  the  lobby. 

In  brief,  Smeal  and  his  colleagues  tried  to 
let  everyone  know  that  “Exodus”  was 
playing  at  the  Riviera,  and  they  believe 
they  succeeded. 


Merchant  Day  Series 
Great  in  Small  Town 

A. A.  Richards,  manager  of  the  Marion, 
(S.C.)  Theatre  for  Stewart  & Everett, 
reports  a Merchants  Day  series  has  been 
doing  “great”  for  him.  He  says  the  first 
step  is  to  sell  the  merchants  on  the  idea 
that  business  is  25  to  30  per  cent  better 
in  towns  where  the  theatre  is  prosperous. 

Then  comes  the  series  deal,  in  which  ten 
or  12  merchants  are  sold  100  tickets  each 
at  a nominal  price  (five  cents)  for  giving 
away  to  customers,  weekly  for  12  weeks. 
Thus  the  total  revenue  is  $720,  and  every- 
body is  happy — the  merchants,  who  are 
helping  bring  people  into  town;  the  cus- 
tomers, who  get  a free  show  each  week, 
courtesy  of  one  retail  store  or  another, 
and  the  theatreman. 


BOXOFFICE  Showmandiser  : : Aug.  28,  1961 


— 139  — 


3 


Free  Jalopy  Packs 
Punch  for  Drive-In 

Take  it  from  P.  W.  Stagger,  who  manages 
the  Indian  Trail  Drive-In  near  Upper 
Sandusky,  Ohio,  a jalopy  giveaway  has 
what  it  takes  to  stir  up  boxoffice  activity. 

“If  you  want  to  increase  your  boxoffice 
gross  and  have  everyone  talking  about  your 
drive-in,  try  giving  away  an  old  jalopy,”  he 
urges  enthusiastically. 

It  took  quite  a bit  of  footwork  and  a 
number  of  phone  calls,  but  Stagger  found 
an  old  car  like  he  wanted  about  six 
weeks  ago.  It  was  a 1942  Ford,  obtained 
from  a car  dealer. 

Using  white  shoe  polish,  which  doesn’t 
wash  off  in  the  rain,  signs  were  painted 
on  the  antique.  He  then  had  heralds  and 
coupons  printed.  He  passed  the  heralds 
out  in  parked  cars,  to  stores  on  his  window 
card  route  which  covers  about  100  miles  in 
small  towns,  and  to  local  gas  stations,  also 
to  supermarkets  where  they  were  stuffed 
in  grocery  bags. 

A coupon  good  for  a chance  on  the  jalopy 
was  presented  to  each  Indian  Trail  ticket 
buyer.  The  coupons  were  filled  out  with 
name  and  address  and  deposited  in  a 
container  in  the  concession  building.  The 
offer  of  a coupon  with  each  purchase  of 
a pizza  pie  or  bag  of  popcorn  stimulated 
the  concession  business. 

The  jalopy  was  kept  on  the  lawn  in  front 
of  the  theatre  display  sign  out  front,  with 
pennants  strung  all  around  it,  making  sure 
that  it  would  be  noticed  by  motorists  on 
Highway  23  as  well  as  the  drive-in  patrons. 

The  giveaway  went  over  big,  he  reports. 


Minneapolis  Churches 
To  Sell  'Assisi'  Tickets 

Louis  Orlove,  publicist  for  20th-Fox  in 
the  Minneapolis  and  Milwaukee  areas,  has 
been  calling  on  Catholic  representatives 
and  meeting  with  theatre  managers  in  set- 
ting up  special  screenings  of  “Francis  of 
Assisi.” 

The  opening  of  the  film  at  the  Gopher 
theatre  September  19  will  be  sponsored 
by  the  House  of  Charity  with  Brother 
DePaul,  who  is  in  charge  of  Catholic 
charities  in  the  area,  in  charge  of  arrange- 
ments. Already  the  house  has  been  sold 
out  with  tickets  scaled  at  $2,  Orlove  said. 

There  is  a possibility  that  a double  pre- 
miere of  the  picture  also  will  be  held  at 
the  Orpheum  in  St.  Paul. 

Bob  Karatz,  co-owner  of  the  Gopher, 
has  engaged  a woman  to  contact  all 
churches  to  sell  blocks  of  tickets.  It  is 
expected  that  about  40,000  tickets  will  be 
printed  for  the  entire  engagement  of  the 
picture  with  the  churches  to  share  on  a 
percentage  arrangement.  A similar  pro- 
motion was  used  when  the  picture  opened 
in  Milwaukee. 


Back  to  School  Trailers  in  Demand 

“More  and  more  exhibitors  are  taking 
advantage  of  the  boxoffice  power  of  their 
pint-size  patrons,  judging  from  the  number 
of  Back  to  School  trailers  Filmack  has  been 
receiving  lately,”  Irving  Mack  reported. 
“Many  of  the  kiddy  shows  are  merchant- 
sponsored  which  proves  that  merchants, 
too,  are  aware  of  the  important  role  kids 
play  in  our  economy.” 


As  It  Looks  To  1 

By  KROGER  BABB 

le  £5} 

A Showman's  Views  on  Merchandising  M of  ion  Pictures 

DIRECT  MAIL  ADVERTISING  is  a 
media  too  few  theatremen  understand. 
Like  flying  an  airplane,  it  is  a job  in  itself. 
Because  it  is  costly,  one  can  get  badly 
hurt  using  direct  mail.  Yet,  because  when 
it  is  done  right  it  is  so  productive,  many 
theatres  could  greatly  profit  by  using 
more  of  it  these  days.  Possibly  no  one  in 
the  nation  knows  more  about  the  direct 
mail  media  than  Sears,  Roebuck  & Co. 
and  Montgomery  Ward.  Their  experiences 
go  back  more  years  than  yours  or  ours  do. 
We  once  attended  a seminar  on  direct 
mail  conducted  by  a Sears  executive.  That 
was  back  in  1939,  when  we  were  in  Chi- 
cago with  Filmack.  At  these  schools,  we 
learned  how  little  we  knew  about  direct 
mail.  And  we  also  learned  much  that  has 
stood  us  in  good  stead  since 

THE  GREATEST  TRIBUTE  one  can  pay 
direct  mail  is  that  it  gets  into  the  pros- 
pect’s hands.  He  clears  his  mail  box.  No 
other  media  can  claim  this.  The  news- 
paper can’t  prove  that  its  readers  pick 
it  up.  The  radio  can’t  prove  that  its 
audience  is  listening.  TV  can’t  prove  that 
all  the  sets  will  be  turned  on  when  your 
commercial  rolls.  Uncle  Sam  guarantees 

you  that  he  will  put  your  circular  in  the 
prospect’s  mail  box  and  few,  indeed,  are 
the  people  who  never  empty  their  mail 
box.  Therefore,  with  the  established  fact 
that  your  circular  is  going  to  reach  the 
hands  of  the  reader,  the  next  step  is  two- 
fold. It  must  “feel  good”  while  being  folded 
to  please  him  and  it  must  “capture  his 
attention”  with  some  outward  appeal. 

Otherwise,  it  can  hit  the  wastebasket 

without  being  opened  or  read.  If  these 
points  are  achieved,  then  it  becomes  vitally 
important  that  both  illustrations  and 

copy  be  intelligently  prepared,  because  it 
is  definitely  going  to  get  read. 

SURVEYS  INDICATE  THAT  farmers 
and  rural  dwellers  read  over  99  per  cent 
of  everything  that  is  placed  in  their  mail 
boxes.  It  is  sort  of  an  unwritten  law  with 
a farmer  that  anyone  who  thinks  enough 
of  him  to  spend  the  money  to  send  him 
some  mail  deserves  a reading.  Rural  peo- 
ple read  much  more  carefully  than  city 
folks,  too,  surveys  indicate.  The  city 
dweller  (usually  the  housewife),  however, 
reads  97  per  cent  of  everything  received 
in  the  mail  box.  It  is  the  business  man, 
who  is  always  pressed  for  time,  who  chucks 
the  third-class  stuff  he  finds  in  his  mail, 
without  reading.  A two  per  cent  return  on 
a mailing  to  businessmen  is  considered 
good.  A seven  per  cent  return  on  mailings 
to  city  dwellers  is  considered  average,  while 
a 10  per  cent  or  better  return  can  be  an- 
ticipated from  rural  people,  if  the  con- 
tents merit. 

— o — 

WHETHER  IT’S  WOMEN,  food  or  a 
mailing,  it’s  always  wise  to  make  sure  that 
you  get  what  you  pay  for!  Uncle  Sam  has 
raised  his  third-class  postal  rates  until 
today  they’re  almost  prohibitive  to  the 
average  advertiser.  The  postal  regulations 


guarantee  the  postmen  will  deliver  for  you 
a piece  of  advertising  weighing  up  to  one 
ounce,  these  days,  for  either  2V2  or  3 cents 
postage.  The  former  applies  if  you  have  a 
permit,  the  latter  if  you  use  precancelled 
stamps.  The  theatreman  who  mails  a one- 
page  letter  and  pays  this  rate  is  cheating 
himself  out  of  3 additional  pages.  In  other 
words  he’s  only  using  25  per  cent  of  what 
he’s  paying  for  in  postage.  To  orient  your 
thinking,  a 4-page  newspaper  tabloid 
herald  weighs  just  under  one-half  ounce. 
The  manager  who  mails  one  is  paying  for 
twice  as  much  as  he’s  sending.  Therefore, 
the  next  problm  in  planning  a mailing 
is  to  design  materials  that,  when  printed, 
will  weigh  just  under  one  ounce.  Take  full 
advantage  of  the  poundage  you’re  paying 
the  postoffice  to  deliver  for  you. 

— o — 

AN  EIGHT-PAGE  TABLOID,  on  news 
stock,  weighs  just  under  one  ounce.  At  2V2 
cents  postage,  the  cost  isn’t  so  brutal  when 
you  stop  to  think  how  much  you  can  illus- 
trate and  say  in  an  eight-page  tabloid 
herald.  Yet,  you  can  make  the  mistake  of 
mailing  a small  calendar  on  which  little 
can  be  said  or  illustrated,  and  paying 
exactly  the  same  distribution  cost!  So  the 
next  rule  of  direct  mailing  is  to  get  all 
you  pay  for!  Design  your  mailing  to  take 
full  advantage  of  the  one  ounce  allowed. 
This  may  increase  printing  costs  some, 
because  you  use  more  paper  — yet,  this 
increase  is  not  nearly  as  difficult  to  cope 
with  as  is  the  payment  for  postage  pound- 
age not  used.  For  example,  a one-sheet  on 
17-pound  stock  weighs  just  under  one 
ounce.  Some  months,  send  out  a folded 
one-sheet,  beautifully  illustrated  with  big 
mats,  as  your  monthly  calendar,  and  note 
the  difference  in  patrons  it  will  attract 
compared  to  a little  5x9-inch  calendar. 

IF  THE  SIZE  OF  YOUR  mailing  piece, 
or  pieces,  totals  almost  the  limit  of  one 
ounce,  is  properly  folded,  intelligently 
planned,  illustrated  and  written,  you’ll 
likely  find  the  results  justify  the  costs  and 
leave  you  happy.  To  be  most  effective, 
mailings  can’t  be  too  close  to  one  another. 
A month’s  separation  is  considered  mini- 
mum by  experts.  A postal  permit  for  third 
class  mailings  costs  $10,  plus  $20  a year 
to  keep  it  effective.  It  expedites  prepara- 
tion, reduces  postage  and  cuts  the  cost  of 
licking  stamps.  Mailing  the  RFD’s  is  no 
problem,  as  the  same  “stock  copy  address” 
can  be  used  for  all  boxholders.  Mailing  in 
town,  however,  requires  individual  address- 
ing and  few  theatres  have  stenciled  lists. 


Dollar  Bills  Half  Price 

Clyde  Griffin,  Yuma,  Ariz.,  showman, 
sent  a doorman  down  Main  street  offering 
$1  for  50  cents  each.  It  took  him  a half 
hour  to  “sell”  $10  worth,  but  it  got  a three- 
column  art  break  in  the  newspaper. 


An  Extra  Gimmick 

An  extra  gimmick:  Have  a barter  night 
free  admission  for  odd  items,  such  as 
beans,  apples,  old  clothing,  furniture,  etc. 


4 


— 140  — 


BOXOFFICE  Showmandiser  ::  Aug.  28,  1961 


? T 

. t.,  >■  ■*** 


JSL ■++■ 





1 W CP  IDE 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  on  ALPHABETICAL  INDEX  to  feature  releases  © is  for 
CinemaScope;  rt)  VistoVision;  §)  Superscope;  (g)  Naturama;  R Regalscope,  vl/  Technirama. 
Symbol  sj  denotes  BOXOFFICE  Blue  Ribbon  Award;  0 color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


++  Very  Good;  ~t~  Good;  — Fait;  Poor;  Very  Poor. 


thea, 

conv 


16 

>ei 


2506  ^Absent-Minded  Professor,  The 

(971  Comedy  Drama  

2550  ©Ada  (108)  © Drama 

2552  After  Mein  Kampf 

(74)  Semidoc’y 

2546  ©Alakazam  the  Great 

(85)  Cartoon  Feature  .... 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

2514  ©All  in  a Night's  Work 

(94)  Comedy  

2509  Amazing  Mr.  Callaghan,  The  (82) 
Adventure  Melodrama  .... 

2524  Angel  Baby  (98)  Drama  

2489  Angry  Silence,  The  (95)  Dr... 

2548  Anna's  Sin  (86)  Drama 

English-dubbed  Atlantis 

2496  Another  Sky  (83)  Melodr Harrison 

2549  Armored  Command  (99)  War  Dr AA 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  MGM 

2541  ©Atlas  (84)  Spec.  VistaScope.  . Filmgroup 

— B — 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 20th-Fox 

2517  Behind  the  Mask  (85)  Dr Showcorp 

2382  ©Ben-Hur  (212)  Camera  65 

Biblical  Drama  MGM 

2517  Bernadette  of  Lourdes 


! ■£ 

£ 5 

Or 

*C 

o ^ 

>> 

>. 

o 

■o 

O V 

o at 
1% 

at 

Vi  c 
c £ 

t| 

E 

£ 4- 

O 

X 

‘Z 

E 

o S 

" S' 

£ •- 

E 

o oc 

x cr 

> 

lZ 

x cr 

a.  S 

zo 

c n 

BV  2-27-61  44 

44 

44 

44 

t+ 

+ 

44  13+ 

. .MGM  8-  7-61  + 

+ 

+ 

+ 

+ 

+ 

6+ 

. Brenner  8-14-61 

± 

+ 

3+3- 

...AIP  7-17-61  + 

-H- 

+ 

-H- 

+ 

44 

9+ 

20th-Fox  4-17-61 

^3 

-t- 

+ 

^3 

+ 

6+4- 

...Para  3-27-61-+ 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

.Atlantis  3-13-61 

2+2 

1+1- 

....AA  5-15-61  -H- 

3+3 

44 

+ 

3+3 

+ 

8+2- 

.Valiant  12-26-60  44 

44 

4+ 

4+ 

44 

-H- 

-H-  14+ 

In  the  summary  ft  is  rated  2 pluses,  — as  2 minuses. 


7- 24-61  ± 

1-23-61  + 

8-  7-61  + 

4-24-61  -H-  + ± 
7-  3-61  + 


7-17-61  + 
4-24-61  + 


+ '± 


+ 

+ 44  + 

+ + ± 


2+2- 

3+1- 

2+ 


+ 9+1- 

1+ 


± 7+4- 

1+ 


11-30-59  It  t)  H It  H H tt  14+ 


C) 


(91)  Religious  Drama  

. .Janus 

4-24-61  ± 

+ 

2+1- 

2526  ©Beyond  All  Limits  (100)  Dr... 

5-15-61  -H- 

2+ 

2531  Beware  of  Children  (80)  Com.. 

. . .AIP 

6-  5-61  + 

+ 

+ 

4+1- 

2528  ©Big  Show.  The  (113)  © Dr. . .20th-Fox 

5-22-61  -H- 

+ 

3+3 

+ 

44 

+ 

44 

10+1- 

2520 ©Bimbo  the  Great  (87)  Circus  Dr...WB 

5-  1-61  + 

-4- 

+ 

— 

— 

5+5— 

2504  Black  Sunday  (84)  Horror  Dr.. 

. . .AIP 

2-20-61  + 

+ 

+ 

44 

44 

+ 

+ 

9+ 

2516  Blast  of  Silence  (77)  Drama  . . . 

. . .U-l 

4-17-61  + 

±2 

44 

+ 

7+3- 

2496  Blueprint  tor  Rebbery  (88)  Cr. . . 

. . Para 

1-23-61  + 

44 

+ 

+ 

+ 

+ 

8+1- 

2543  Brainwashed  (102)  Dr 

. . . . AA 

7-10-61  ± 

44 

44 

+ 

-4 

7+1- 

2554  Bridge  to  the  Sun  (113)  Drama 

. .MGM 

8-21-61  44 

+ 

44 

+ 

6+ 

2534  ©By  Love  Possessed  (115)  Drama 

...UA 

6-12-61  + 

-4- 

44- 

+ 

+ 

-4- 

8+2- 

2512  ©Canadians,  The  (85)  © Dr. . .20th-Fox 

3-20-61  ± 

3+3 

— 

+ 

+ 

+ 

± 

6+4- 

2494  Carry  On,  Constable  (86)  Com. 

. Govn'r 

1-16-61  + 

+ 

+ 

3+ 

2495  ©Carthage  in  Flames  (111) 

© Spectacle  Drama  

Col 

1-23-61  ± 

±. 

+ 

7+6- 

2551  Cat  Burglar,  The  (65)  Ac  Dr.. 

. . . .UA 

8-14-61  ± 

+ 

2+1- 

2488  ©Cimarron  (140)  © Dr 

. .MGM 

12-19-60  -H- 

44 

44 

44 

44 

+ 

44  13+ 

2497  Circle  of  Deception  (100)  Dr.  20th-Fox 

1-30-61  + 

44 

± 

44 

+ 

+ 

7+1- 

2491  Code  of  Silence  (75) 

Melodrama  Sterling  World-SR 

1-  9-61  + 

1+ 

2550  Cold  Wind  in  August  (80)  Dr. 

. Aidart 

8-  7-61  + 

+ 

+ 

+ 

5+1- 

2544  ©Come  September  (112)  © Com. 

....U-l 

7-10-61  44 

+ 

44 

44 

44 

44 

11+ 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

8-  7-61  + 

1+ 

2494  ©Cry  for  Happy  (110)  © Com. 

Col 

1-16-61  + 

+ 

+ 

44 

44 

+ 

9+1- 

2521  Cry  Freedom  (90)  Dr 

Parallel 

5-  8-61  ± 

+ 

+ 

+ 

4+1- 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama 

...U-l 

5-  8-61  -H- 

44 

44 

+ 

+ 

8+ 

— D — 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  

AA 

4-22-61  + 

3+3 

+ 

44 

+ 

7+2- 

2512  Days  of  inrills  and  Laughter  (93) 

Comedy  Compilation  20th-Fox 

3-20-61  -+ 

+ 

+ 

44 

44 

+ 

10+1- 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America 

6-12-61  -H- 

+ 

44 

+ 

6+ 

2514  ©Dead  One,  The  (70)  Horror  .. 

. . . .SR 

4-  3-61  ± 

1+1- 

2547  Dentist  in  the  Chair  (84)  Com . . . 

. . . Ajay 

7-24-61  44 

+ 

44 

6+1- 

2503  Devil’s  Commandment  (71)  © Ho. 

. .RCIP 

2-20-61  ± 

1+1- 

2508  ©Don  Quixote  (110)  Classic  Dr. 

. .MGM 

3-  6-61  44 

44 

44 

- 

44 

44  10+1- 

2499  Dondi  (100)  Comedy 

. . . AA 

2-  6-61  ± 

-+- 

+ 

5+4— 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho... 

UA 

5-22-61  — 

— 

— 

+ 

2±2 

-+- 

4+5- 

2490  ©Exodus  (212)  Super-Panavision 

70 

Drama  

UA 

12-26-60  ++ 

44 

44 

44 

44 

44 

+4 

14+ 

2520  Fabulous  World  of  Jules  Verne,  The 

(82)  Novelty  Adv 

. . . .WB 

5-  1-61  44 

+ 

+ 

+ 

+ 

44 

44  10+ 

2542  ©Fanny  (133)  Com.  Dr 20th-Fox 

7-  3-61  44 

44 

44 

44 

44 

44 

44  14+ 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox 

5-15-61  + 

— 

+ 

— 

+ 

3+2- 

2496  Fever  in  the  Blood,  A (117)  Dr.. 

. . .WB 

1-23-61  -H- 

+ 

+ 

44 

+ 

+ 

+ 

9+ 

1 vn 

>v 

-o 

5 

C 

o ^ 

>» 

(Z 

O 

O oi 
1% 

o z 
>-  ^ 

•— 

E 

O 

C3  S' 

tz 

O a. 

03 

z cr 

> 

u.  ix  cr 

a.  S 

z o 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama 20th-Fox 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 
2507  Five  Guns  to  Tombstone  (71)  W'n  . UA 
2538  Follow  a Star  (102)  Comedy  ....Zenith 

2498  Foxhole  in  Cairo  (68)  Dr ,’ara 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama 20th-Fox 

2495  French  Mistress,  A (91)  Com.  ..F-A-W 
2507  Frontier  Uprising  (68)  W’n  UA 

— G 

2523  Gambler  Wore  a Gun,  The  (67)  W'n..UA 
2531  Get  Outta  Town  (65)  My. . .Sterling  Wld 
2533©Gidget  Goes  Hawaiian  (102)  C/M.. Col 
2495  ©Go  Naked  in  the  World 

(103)  © Drama  MGM 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  20th-Fox 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama 

2490  ©Goliath  and  the  Dragon  (90) 


3498  ©Gorgo  (78)  © Adv.  Dr. 
2486  ©Grass  Is  Greener,  The 


4-  3-61  + 
6-  5-61  + 
3-  6-61  ± 

6- 19-61  ± 
1-30-61  + 

7- 24-61  # 
1-23-61  ± 
3-  6-61  + 

5- 15-61  ± 

6-  5-61  ± 
6-12-61  + 


- ± + ± 


44  — -4  — 


+ + 7+3- 

± 5+4- 

6+5- 
+ ± 3+3- 
± ± 7+4- 


44 

+ 


+ + 


+ ± 


4+  10+1- 

5+1- 

6+3- 


zt  ± 4+4— 

1+1- 

+ + -H  4+  + 8+1- 


1-23-61  + 44  + 44 


1-  9-61  + 


+ 


9+2- 


2+2- 


2540  Green  Helmet  The  (88)  Ac. 


2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure 

— H — 

2515  Hand,  The  (61)  Melodrama 

2488  Hand  in  Hand  (75)  Dr 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  AA  12-19-60  + 

2478  Heroes  Die  Young  (76)  Melodrama  AA  11-14-60  + 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  Cont'l 

2535  Hitler’s  Executioners  (78) 

Documentary  Vitalite 

2499  Home  Is  the  Hero  (83)  Or Showcorp 

2539  Homicidal  (87)  Mys Col 

2546  ©Honeymoon  Machine  (88) 

© Comedy  MGM 

2506  Hoodlum  Priest,  The  (101)  Dr 
2530 ©House  of  Fright  (80)  C Ho AIP 


. .WB 

2-  6-61 

44 

+ 

-L 

44 

+ 

+ 

9+1- 

AIP 

12-26-60 

+ 

+ 

_ 

+ 

2±2 

_ 

2+22 

5+4- 

. .UA 

7-10-61 

+ 

+ 

44 

44 

+ 

44 

10+1- 

MGM 

1-30-61 

44 

+ 

+ 

+ 

44 

9+2- 

. . U-l 

12-12-60 

+ 

44 

+ 

44 

_ 

+ 

44 

9+1- 

. .U-l 

11-28-60 

44 

4+ 

+ 

4+ 

44 

44 

+ 

12+ 

MGM 

6-26-61 

+ 

— 

+ 

—4— 

± 

+ 

6+4— 

Astor 

7-  3-61 

+ 

1+ 

. .UA 

5-29-61 

±2 

± 

+ 

+ 

— 

4+3- 

. .Col 

6-12-61 

44 

44 

+4 

44 

44 

44 

44 

14+ 

.AIP 

4-17-61 

4- 

1+ 

. .Col 

12-19-60 

+ 

44 

44 

44 

44 

44 

44 

13+ 

+ ± + ± 6+3- 
± ± 4+3- 


. . .Cont’l 

3-27-61 

+ 

+ 

+ 

+ 

4+ 

6-12-61 

2±2 

44 

3+1- 

Showcorp 

2-  6-61 

44 

+ 

+ 

+ 

5+ 

Col 

6-26-61 

+ 

44 

+ 

+ 

44 

+ 

+ 

9+ 

. . .MGM 

7-17-61 

44 

+ 

+ 

44 

44 

44 

10+ 

r UA 

2-27-61 

44 

44 

+ 

44 

44 

+ 

10+ 

... .AIP 

5-29-61 

+ 

-4- 

^+3 

+ 

-I- 

5+3- 

Melo. . .Valiant  2-20-61  + 


2503  It  Takes  a Thief  (94) 

2481  Jazz  Boat  (96)  © Dr/ Musi 
2479  ©Journey  to  the  Lost  City 
(90)  © Adv.  Drama  . . 

— K— 

2540  King  of  the  Roaring  20's 

(106)  Cr.  Drama  

2536  ©King  in  Shadow  (78) 

Historical  Dr 

2507  ©Konga  (90)  Horror  Dram. 

— L — 

2533  ©Ladies  Man,  The  (106)  Com Para 

2532  ©Last  Sunset,  The  (112)  W’n U-l 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  

2505  League  oi  Gentlemen,  The  (113) 

Comedy-Drama  Kingsley 

2493  ©Little  Angel  (90)  Com-Dr Murray 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 20th-Fox  6-19-61  ± 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup  10-  3-60  + 

2502  Long  Rope,  The  (61)  © W’n . . 20th-Fox  2-13-61  + 

2513  Look  in  Any  Window  (87)  Dr AA  3-27-61  + 

2549  ©Loss  of  Innocence  (99)  Dr Col  8-  7-61  ++ 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM 

— M — 

2524  Mad  Dog  Coll  (86)  Ac  Dr Col 

2552 ©Magic  Boy  (83)  Cartoon  feature  MGM 


1+ 


Col 

11-28-60 

+ 

7: 

— 

+ 

4+2- 

AIP 

11-21-60 

+ 

3+; 

- 

+ 

3+3 

3+3 

6+5- 

AA 

6-26-61 

+ 

± 

41 

+ 

+ 

6+1- 

. Exclusve 

6-12-61 

+ 

1+ 

AIP 

3-  6-61 

44 

+ 

3+3 

+ 

44 

7+1- 

6-12-61 

44 

3+3 

+ 

+ 

44 

+ 

3+3 

9+2- 

....U-l 

6-  5-61 

44 

3+3 

3+3 

44 

+ 

+ 

+ 

9+2— 

UA 

5-29-61 

+ 

+ 

3+3 

44 

+ 

+ 

7+1- 

. Kingsley 

2-27-61 

44 

44 

44 

44 

44 

+ 

11+ 

. . Murray 

1-16-61 

2± 

2+2 

+ 

3+3 

4+3- 

6-12-61  + ± ± 


5-15-61  + 
8-14-61  44 


+ 


+ 

3+3 

3+3 

+ 

+ 

— 

3+3 

3+3 

+ 

44 

+ 

++ 

3+3 

+ 

- 

3+3 

3+3 

+ 

+ 

3+3 

+ 

+ 

44 

2+2- 

2+ 

7+1- 
— 4+6- 
9+ 

+ 6+4- 


7+ 


BOXOFFICE  BookinGuide  ::  August  28,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX In  the  summory  ft  is  rated  2 pluses,  — as  2 minuses. 


Ok 

un  Time 

at 

o 

3 

4= 

i 

s 

Ok 

£ 

© 

X 

arrison’s 

cport 

>v 

at 

re 

ilm  Daily 

ollywood 

eporter 

•u  c 

C TO 

at  0 

J*  ? 1 

© *re  | 

g 

E 

E 

. G.  Page 

QC 

Q 

cr 

CD 

x cr 

> 

U- 

x cr 

CL  3E 

Z O | 

<A 

O. 

Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


1 1. 


“It 

m fa 

iZ  |z  cc 


> » 
5-s 

z o I 


2492  Make  Mine  Mink  (101)  Com Cont’l 

2541  Man  in  the  Moon  (98)  Com. . .Trans-Lux 

2501  Mania  (85)  Ho.  Dr Valiant 

2512  Mailbag  Robbery  (70)  Ac Tudor 

2554  ©Marines.  Let’s  Go  (104)  © 

Service  comedy 20th-Fox 

2503  Mark  of  the  Devil  (73)  Melo RCIP 

2546  Mary  Had  a Little  (83)  Comedy....  UA 
2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama AlP 

2532  Matter  of  Morals,  A (90) 

Drama  UA 

2518  Mein  Kampf  (121)  Documentary  ....Go! 
2504 ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  20th-Fox 

2523  ©Minotaur,  The  (92)  © Ady UA 

2500  Misfits,  The  (124)  Drama  UA 

2537 ©Misty  (92)  © Youth  Classic  20th-Fox 

2535  Morgan  the  Pirate  (97)  © Adv.  MGM 
2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  Schoenfeld 

2538  Most  Dangerous  Man  Alive  (82)  SF..Cot 
— N— 

2543  Naked  Edge,  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo.  ..Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2470  Never  on  Sunday  (97)  Com-Dr.  Lopert-UA 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

— O — 

2514  ©One-Eyed  Jacks  (141)  ® Dr.  ..Para 
2497O©0ne  Hundred  and  One  Dalmatians 

(80)  Animated  Feature  BV 

2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2510  Operation  Bottleneck  (78)  Ac UA 

2554  Operation  Camel  (70)  Seiv.  Comedy.  AlP 
2509  Operation  Eichmann  (92)  Drama....  AA 

— P — 

2523  ^©Parent  Trap,  The  (124)  Comedy  BV 


2510  ©Parrish  (137)  Drama  WB 

2509  Passport  to  China  (75)  Ac Col 

2492  ©Pepe  (157)  © Comedy/Music  ...Col 

2520  ©Pharaeh’s  Woman,  The  (88) 

© Costume  Drama U-l 

2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama AlP 

2519  Q©Pleasure  of  riis  Company,  The 

(114)  Comedy  Para 

2501  Police  Dog  Story  (61)  UA 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AlP 

2511  ©Posse  From  Hell  (89)  W’n  ....U-l 
2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 

2516  Question  7 (110)  Dr DeRochemont 

— R— 

2516  Raisin  in  the  Sun,  A (125)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr....lFD 
2522  ©Return  to  Peyton  Place 

(122)  Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (99) 

© Action  Spectacle  UA 

2S26  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (119)  © 

Outdoor  Action MGM 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 
— S — 

2506  Sanctuary  (9C)  © Drama  . 20th-Fox 
2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont'l 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para 

2551  Scream  of  Fear  (81)  Susp  Dr  Col 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM 


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5+3- 

2511  Secret  Partner,  The  (91)  My MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure A A 

2516  Shadows  (87)  Drama  Lion  Int'l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2539  Silent  Call,  The  (63)  C Dr.  20th-Fox 

2528  Snake  Woman,  The  (68)  Horror  . . . . UA 

2502  Sniper's  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (93)  © Fant’y.  . . . 20th-Fox 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2476  4>©Sundowners,  The  (133)  Dr WB 

2477  5J!©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision  BV 

2488  ©Sword  and  the  Dragon  (83) 

Folklore  Spectacle  Valiant 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  Col 

— ' T— 

2539 ©Tammy  Tell  Me  True  (97)  Com.  Dr  U-l 
2515  Teacher  and  the  Miracle,  The 


(88)  Religious  Drama President 

2514  Terror  of  the  Tongs,  The  (80)  Ac. ....  Col 

2543  ©Thief  of  Baghdad 

(SO)  © Ad.  Fantasy MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  Col 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2481  Tormented  (75)  Horror  Drama  ...  AA 
2510  S^QTrapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76),  Action-Dr..  U-l 
2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2493  ©Tunes  of  Glory  (106)  Dr Lopert 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525  ©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2492  Unfaithfuls,  The  (89)  Melodrama.  ...  AA 


2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama Sutton 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2483  ©Wackiest  Ship  in  the  Army,  The 

(99)  © Comedy  Col 

2527  ©Warrior  Empress,  The  (89) 

© Action-Adventure  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 
2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2500  ©White  Warrior  (86)  © 

Adv.  Dr.  (Eng.  dubbed)  WB 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2487  ©Wizard  of  Baghdad  (92)  © 

Costume  Comedy  20th-Fox 

2553  ©World  by  Night  (90) 

A survey  of  world  night  spots.  . WB 

— XYZ — 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama UA 

2518  Young  Love  (80)  Drama Exclusive 

2497  Youno  One.  The  (96)  Dr Valiant 

2517  Young  Savages,  The  (103)  Dr UA 


3-20-61 

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6 


BOXOFFICE  BookinGuide  ::  August  28,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © Is  tor  CinemaScope; 
<y)  Vistavision;  (§)  Superscope;  (R)  Naturama;  (£*)  Regolscope;  (T)  Techniromo.  Symbol  ij  denotes  BOXOFFICE 
Blue  Ribbon  Award;  0 color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


[heah 
cont  d 


Cl 


ALLIED  ARTISTS  1 ti 

AMERICAN  INT  L I U 

COLUMBIA  I U 

M-G-M  I a 

Look  in  Any  Window  (87)  D..6101 

Ruth  Roman.  Alex  Nlcol,  Paul 
Anka 

©The  Wackiest  Ship  in  the 

Armv  (99)  © C 521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(80)  Ad.  522 

Richard  Greene,  Peter  Cushing 

©Go  Naked  in  the  World 

(103)  © D 111 

Gina  Lollohrigida,  Ernest  Borgnlne, 
Anthony  Francinsa.  Luana  Patten 

Portrait  of  a Sinner 

(96)  D..507 

Nadja  Tiller,  Tony  Britton, 
William  Bendix 

Black  Sunday  (84)  ...Ho.. 602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D..523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) . . . . Ac.  .527 
Richard  Basehart,  Lisa  Gastonl 

©Carthage  in  Flames  (93) 

© Ad.. 528 

Anne  Heywood,  Jose  Suarea 

Village  of  the  Damned  (77)  Ho  . 109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

Rill  Travers  Vincent  Winter 

Dondi  (100)  C..6102 

David  Janssen,  Patti  Page, 

David  Kory 

Operation  Eichmann  (92)  D..6103 

Wemer  Klemperer.  Ruta  Lee, 

Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.  .601 

Derek  Bond.  Konald  Lee  Hunt 

©Konga  (90  © Ho.. 603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD  . 529 
G.  Ford,  Miiko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr...525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © . ...D..108 
Glenn  Ford,  Vlaria  Schell 

The  Secret  Partner  (91 ) D..115 

Stewart  Granger,  Hays  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80)..  C..  606 
Leslie  Phillips,  Geraldine  McEwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (125) . . D . 533 
Sidney  Poitier,  Claudia  MeNeil 

The  Terror  of  the  Tongs 

(80)  Ac  .530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (98)  D..6105 

Joan  Blondell.  George  Hamilton. 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (65)  . . . C . 605 

Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr.  .534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . . 539 
Ernie  Kovacs,  Cyd  Charlsse 
Stop  Me  Before  1 Kill 

(105)  © D . .535 

Claude  Dauphine,  Diane  Cilento 

Mein  Kampf  (121) Doc.. 538 

©Warrior  Empress  (89) 

© Ad.. 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyce  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 
Shirley  MacLaine.  Laurence  Harvey. 
Jack  navvkins 

King  of  the  Roaring  20’s 

(106)  Cr . . 6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dora, 

Mickey  Rouney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF.  .607 

Vincent  Price.  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho.  540 

Glenn  Corbett,  Patricia  Breslln 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randall,  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac.  .119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac.. 116 
Bill  Travers,  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99) . .Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (85)  An  . 608 
Cartoon  feature,  with  voices  of 
FYankie  Avalon  and  others 

JULY-AUGUST 
©Gidqet  Goes  Hawaiian 

(102)  © C .601 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trlckctt 

©The  Guns  of  Navarone 

(157)  © D .603 

Gregory  Peck,  David  Niven 

©Two  Rode  Together 

(108)  OD..602 

James  Stewart,  Richard  Widmaik. 
Shirley  Jones,  Linda  Cristal 

©Morgan  the  Pirate 

(97)  © Ad..  120 

Steve  Reeves.  Valerie  Lagrange 
©The  Honeymoon  Machine 

(88)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlan.  Jim  Hutton 

©Magic  Boy  (83)  An . 107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad  . 121 

Rory  Calhoun.  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.  609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D .124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 

Steve  Reeves,  Georgia  Mall 

Twenty  Plus  Two  (100)  . . My.  . 6110 

David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Morehead 

Scream  of  Fear  (81)  D..605 

Susan  Strasberg,  Ronald  Lewis 

The  Trunk  (72) D 605 

Phil  Carey,  Julia  Amall 

©A  Thunder  of  Drums 

(97)  © 00  .201 

Richard  Boone,  George  Hamilton. 
Luana  Patten 

' 

©The  Devil  at  4 O’clock 

(..)  © D 607 

Spencer  Tracy,  Frank  Sinatra 
©Loss  of  Innocence  (99)..  D.  608 
K.  More,  D.  Darrieux,  S.  York 
Weekend  With  Lulu  (..)....  C . . 609 
Leslie  Phillips,  Rob't  Monkhouse 
Everything's  Ducky  (80).... C .610 

Buddy  Hackett,  Mickey  Rooney 
Queen  of  the  Pirates 

(80)  © Ad.. 604 

Gianna  Maria  Canale.  M.  Serato 

Bridge  to  the  Sun  (113) . . .D.  .202 

Carroll  Baker,  James  Slugeta 

Invasion  Quartet  (87) . . CO.  .203 

Bill  Travers,  Spike  Miligan 

BOXOFFICE  BookinGuide  ; ; August  28,  1961 


PARAMOUNT 


Blueprint  for  Robbery  (87)  Ac.  .6009 
Jay  Barney,  .1.  l’at  O'Malley 

Foxhole  in  Cairo  (68)  . . . D.  .6013 
James  Bobertson  Justice,  Nlall 
MacGinnis,  Adrian  Hovcn 


C 

> 

-< 


©World  of  Suzie  Wong 

(126)  

William  Holden.  Nancy 
Sylvia  Syms 


.0.  .6008 
kwan. 


m 

DD 

TO 


©The  Savage  Innocents 

(89)  © D 

Anthony  Quinn.  Yoko  Tanl, 
Anna  May  Wong 


30 

rr 


©All  in  a Night’s  Work 

(94)  C..6010 

Shirley  MacLaine,  Bean  Martin, 
Cliff  Bobertson 


> 

“O 

TO 


©One-Eyed  Jacks  (141)  00.  6014 

Marlon  Brando,  Karl  Malden, 

Katy  Jurado,  Pina  Pcllicer 


> 

-< 


©Love  in  a Goldfish  Bowl 

(88)  © C/M.. 6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


C 


JUNE-JULY-AUG. 

0©The  Pleasure  of  His 

Company  (115)  CD  .6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106) ..  C . .6015 

Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C..6016 

Danny  Kaye,  Dana  VYynter 


©Blood  and  Roses  (74)  . D . 6101 
Mel  Ferrer.  Annette  Vadim, 

Elsa  Martinelii 

Man-Trap  (..)  D.  .6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


©Breakfast  at  Tiffany's 

(115)  CD  . 6103 

Audrey  Hepburn,  George  Peppard 


7 


JULY  I AUGUST  I SEPTEMBER  I OCTOBER 


FEATURE  CHART 


20TH-FOX  1 ti 

©Marriage-Go-Round  (99)  © C.  .101 

Susan  Hayward,  James  Mason. 

> 

Julie  New  mar 

©Little  Shepherd  of  Kingdom 

Come  (10S)  © D . . 102 

•7 

Jimmie  Rodgers,  Luana  Patten 

< 

©Can-Can  (131)  © M..103 

Frank  Sinatra,  Shirley  MacLaine, 
Louis  Jourdan.  Juliet  Prowse 

The  Long  Rope  (61)  . ...W..113 

Hugh  Marlowe,  Alan  Hale 

©The  Millionairess  (90)  © C..104 

Sophia  Loren.  Peter  Sellers 

>- 

Cd 

< 

Circle  of  Deception  (100)  © D . .111 

Bradford  Dillman,  Suzy  Parker 

OC 

©Upstairs  and  Downstairs 

CO 

(100  C.  .125 

LU 

u. 

Michael  Craig,  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..105 

Robert  Ryan.  John  Dehner 

Sanctuary  (90)  © D..115 

L.  Remick,  Y.  Montand.  B.  Dillman 


^ Days  of  Thrills  & Laughter 

^ (93)  Compilation  C..114 

< 1 

5:  y©The  Trapp  Family  (106)  D..117 
Ruth  Leuwerik,  Hans  Holt 

Sniper’s  Ridge  (61) Ac..  116 

Jack  Glng.  Stanley  Clements 


©All  Hands  on  Deck 

(93)  © 

M . 

.112 

Pat  Boone,  Barbara 

Eden, 

1 

Buddy  Hacket  t 

O' 

©Ferry  to  Hong  Kong 

Q- 

(103)  © 

Ad. 

.110 

< 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 

©The  Fiercest  Heart 

(91)  © 

0D. 

.120 

Smart  Whitman,  Juliet  Prowse 

>- 

< 


©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler.  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M  . .127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hver.  Gary  Crosby 
©The  Big  Show  (113)  © Ad  .123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 


Battle  at  Bloody  Beach 

(80)  © 

. . .Ac  128 

A.  Murphy.  G.  Crosby, 

D.  Michaels 

LU 

©Wild  in  the  Country 

ZD 

(114)  © 

.D/M  . .129 

> 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © . . 
Carol  Heiss,  Stooges 

. . . . C . . 130 

©Misty  (92)  © ... 

. OD.  .131 

David  Ladd,  Arthur  O'Connell 

©Voyage  to  the  Bottom 

of 

the  Sea  (105)  © . 

. . Ad. .133 

Walter  Pidgeon.  Joan  Fontaine, 

Barbara  Eden.  Frankie 

Avalon 

The  Silent  Call  (63) . . 

. . D. .119 

Roger  Mobley,  David  McLean, 

Gal  Russell 

©Marines.  Let’s  Go  (101)  © C. 
David  Hedison.  Tom  Tryon, 
Linda  Hutchins 


137 


Cud 

LU 


CD 

2 


LU 


©The  Big  Gamble  (100)  © D 134 
8tephen  Boyd.  Juliette  Greco, 
David  Wayne 

©Franc  s of  Assisi  (105)  © D 132 
Bradford  Oilman,  Dolores  Hart, 

I Stuart  Whit  man 


|The  Hustler  (..).... 

Paul  Newman,  Piocr  Lam  ie. 


D . . 136 


Jackie 

Gleason,  fJe* 

. c. 

Scott 

Seven  Women  From 

Hell 

LU 

CO 

O 

(.  ■) 

© 

Patricia  Owens,  Denise 

Darcel 

Cesar 

Romero,  John 

Kerr 

©Pirates  of  Tortuga 

0 

(97) 

© 

Ad 

Ken  Scott,  Leticia  Roman, 
Kafer  Johnson 


The  key  to  letters  and  combinations  thereof  Indicating  story  type:  (Ad)  Adventure  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  (Cr)  Crime  Drama-  (DM)  Drama 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Dmlo;  (Hi 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


UNITED  ARTISTS  1 ti 

UNIVERSAL-INT'L  f ti 

WARNER  BROS.  I ti 

COMING 

Five  Guns  to  Tombstone 

(71)  W.  6102 

James  P own.  Della  Sharman 

©The  Grass  Is  Greener 

(105)  ® C 6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mil  chum.  Jean  Simmons 

A Fever  in  the  Blood 

(117)  D 008 

Efrem  ZlmhalLst  jr..  Angle  Dickinson 

ALLIED  ARTISTS 

The  Big  Wave  Ad 

Sessue  Hayakawa 

Billy  Budd  Q 

Peter  Ustinov.  Robert  Ryan 

©El  Cid  ® D.  . 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  SF 

Bndil  Miller 

©Journey  to  the  7th  Planet.. SF.. 
John  Agar,  Greta  Thyssen 

©Black  Mutiny  © Ad 

Don  Megowan,  Silvana  Pampanini 

Lost  Battalion  Ac 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Mysterious  Island Ad 

(Super- Dynamation) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  ® d 

Anthony  Quinn.  Silvana  Mangano, 
Jack  Palance.  Ernest  Borgnine 

Walk  oil  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter.  Jane  Fonda 

13  East  Street  d 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  c 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 
The  Notorious  Landlady.  C 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © q 

Glenn  Ford,  Ingrid  Thulin, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  fhe  Bounty 

(Ultra  Panavision-70)  ...  Ad.. 
Marlon  Brando,  Trevor  Howard. 
Hugh  Griffith.  Tarita 

A Light  in  the  Piazza  D 

Rossano  Brazzi,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimienx 

©King  of  Kings  ® . . . . Bib  D.  . 
Jeffrey  Hunter.  Siobhan  McKenna 
©Colossus  of  Rhodes  ©..Ad.. 204 
Rory  Calhoun,  Lea  Massari 
©Bachelor  in  Paradise  ©..C..207 
Bob  Hope,  Lana  Turner,  Janis  l’aige, 
Jim  Hutton,  Paula  Prentiss 

PARAMOUNT 

©Breakfast  at  Tiffany's  CD.. 

\ urlrey  Hepburn.  George  Peppard 
©Summer  and  Smoke 

(US)  ® D.  .6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad 

John  Wayne.  Red  Buttons 
Hell  Is  for  Heroes  . D 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisna c 

Shirley  MacLaine.  Yves  Montand, 
Rob’t  Cummings,  Edw.  G.  Robinson 
20th-FOX 

Madison  Avenue  (£).  . n 

I 'ana  Andrews.  Eleanor  Parker 

20,000  Eyes  (61)  © D 

Gene  Nelson,  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 
Jayne  Mansfield.  Nico  Minardos 
©Tender  Is  the  Night  ©.  D . 
Jennifer  Jones,  Jason  Robards  jr. 

Joan  Fontaine.  Jill  St.  John 
The  Innocents  ©....  D ITS 

The  Misfits  (124)  D..6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)....  6106 
lion  Foster,  Miiko  Taka 

The  Great  Impostor  (112)  CD.. 6104 

Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  Cr..6105 

Hazel  Court,  Terence  Morgan 

Gold  of  the  Seven  Saints 

(88)  0D  . .009 

Clint  Walker,  Leticia  Roman 
(Filmed  in  sepia) 

©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Clndi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 

©Wings  of  Chance  (76) . . 0D  . .6111 
James  Brown,  Francos  Rafferty 

©The  White  Warrior  (86)  Ad  . 010 
Steve  Reeves,  Georgia  Moll 

©The  Minotaur  (92)  ©..Ad  . 6115 
Bob  Mathias.  Rosanna  Schiafflno 

A Matter  of  Morals  (90) . . D . 6108 

Maj-Britt  Nilsson,  Patrick 
O’Neal,  Eva  Dahlback 

©Tomboy  and  the  Champ 

(92)  0D.  .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (111)  ..D.  6109 
Richard  Widmark,  Sonia  Ziemann 

©The  Sins  of  Rachel  Cade 

(123)  D .003 

Angle  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(103)  Ac..  Oil 

Vic  Morrow,  Ray  Danton 

The  Young  Savages  (103) . . D . .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  6109 

Jlin  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 

©Posse  From  Hell  (89)  . .W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad.. 6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 

©The  Steel  Claw  (96)  ..Ac.  012 
George  Montgomery.  Charito  Luna 

Snake  Woman  (68)  ..  Ho.  .6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.  .6111 

Kicron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad.. 6117 

Rhonda  Fleming,  Lang  Jeffries 

©Romanoff  and  Juliet 

(112)  C.  6106 

I'.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(SI)  Ho. 6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Sbell«y,  Andre  Morell 
©The  Last  Sunset  (115)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cntten 

The  Fabulous  World  of 

Jules  Verne  (82)  Ad.. 013 

Ernest  Revere.  Louis  Locke 

©Bimbo  the  Great  (87)  . .Ad.  .014 

Charles  Holm,  Mary  Ann  Shields 

©Parrish  (137)  D.  .015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 

©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 

©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner.  Efrem  Zimbalist  jr. , 

The  Last  Time  1 Saw  Archie 

(98)  C .6118 

Robert  Mllchnm,  Jack  Welib. 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 

Trouble  in  the  Sky  (76) . .Ac.  .6118 

Michael  Craig,  Elizabeth  Seal 

©Tammy  Tell  Me  True 

(97)  CD..  6119 

Sandra  Dee,  John  Gavin 

The  Naked  Edge  (102)  My.. 6120 

Gary  Cooper.  Deborah  Keri 

Goodbye  Again  (120)  . ...D..6125 
Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  in  color)  ...  C/M  6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Graziano 

Blast  of  Silence  (77)  D.  .6120 

Allen  Baron,  Molly  McCarlhy 

Deborah  Kerr.  Michael  Redgrave 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  D..6101 

(Special  release) ..  Paul  Newman, 
Ei  a Marie  Saint,  Peter  Lawford 

Season  of  Passion  D 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  D 

Carroll  Baker,  Ralph  Meeker 
Birdman  of  Alcatraz 0.. 

You  Ha  e to  Run  Fast 

(73)  Ac  6122 

C aig  Hill,  Elaine  Edwards 

Three  on  a Spree  (83) . . . C . .6123 

Jack  Watling,  Carole  Lesley 

The  Young  Doctors  (102).  D.  6128 

Fredric  March,  Ben  Gazzara, 

Ina  Balin.  Dick  Clark 

©Come  September 

(112)  © C .6121 

Rock  Hudson,  Gina  Lollobrigida, 
Sandra  Dee,  Bobby  Darin 

©World  by  Night 

(90)  Doc..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  D .155 

Diane  McBain,  Arthur  Kennedy, 

Will  Hutchins,  Constance  Ford 

Burt  Lancaster.  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack,  Lee  Kinsolving 

©Paris  Blues  D.. 

Paul  Newman.  Joanne  Woodward 

UNIVERSAL-INT'L 

©Back  Street  . . D . 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D . 

Gregory  Peck,  Polly  Bergen 
The  Outsider  D.. 

©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

Pat  Hingle,  Audrey  Christie 

'lony  Curtis,  Jas.  Franciscus 

WARNER  BROS. 

©Susan  Slade  D . . 

Troy  Donahue,  Connie  Stevens, 
Dorothy  McGuire.  Lloyd  Nolan 

Merrill's  Marauders Ac.  . 

•left  (.’handler.  Ty  Hardin 

©The  Music  Mail  © M . . 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russell.  Alec  Guinness 

8 


BOXOFFICE  BookinGuide  ::  August  28,  1961 


thea\\ 

contc 


) 


Ci 


FEATURE  CHART 


MISCELLANEOUS 


BUENA  VISTA 

y©Swiss  Family  Robinson 

(128)  Panavision  ..Ad.  Dec  60 
Dorothy  McGuire,  John  Mills, 

James  MacArthur,  Tommy  Kirk 
y©0ne  Hundred  and  One 

Dalmatians  (80)  ...An..  Mar  61 

yThe  Absent-Minded  Professor 

(97)  C..  May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 

y©The  Parent  Trap 

(123)  C.  Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutu,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD..  Oct  61 
Donald  Crisp,  Kay  Walsh 
CONTINENTAL 

The  Entertainer  (97)  . . . . D . . Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D . Nov  60 

(Eng-dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C.  . Dec  60 
Terry-Thomas,  Athene  Seyler 
©Hippodrome  (96) . . Ac.  . . . Mar  61 
(Eng-dubbed)  ..  Gerhard  Reidmann, 
Margit  Nwnke 

Saturday  Night  and  Sunday 

Morning  (90)  D . . Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Pure  Hell  of  St.  Trinian’s 

(-.)  C.  .Sep  61 

Joyce  Grenfell,  Cecil  Parker 
George  Cole 
EDWARD  HARRISON 

Another  Sky  (83) D . . Jan  61 

Victoria  Grayson,  Tayeb 
FILMS-AROUND-THE-WORLD 
A French  Mistress  (91) . .C.  . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 
FILMGROUP 

The  Wild  Ride  (63) D.  .Jun  60 

Jack  Nicholson,  Georgianna  Carter 

©Last  Woman  on  Earth 

(71)  D.  . Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC . . Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D..  Nov  60 
Jonn  Ashley,  Gary  Vinson 

Date  Bait  (71)  D . . Nov  60 

Gary  Clark.  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 
GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C.. Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGSLEY-UNION 
The  League  of  Gentlemen 


(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  . . . . F . . Nov  60 
Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD..  Jan  61 
Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106)  . . D . . Jan  61 
Alec  Guinness,  John  Mills 

PATH  E-AMERICA 

©The  Deadly  Companions 

(90)  Pa/navlision W.  . Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho  . Jan  61 

Gianna  Marta  Canale,  Carlo 
D'Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D.. Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPO  RATION 

Home  Is  the  Hero  (83)  D..  Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C . Apr  61 
Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  .Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . . Ac . . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  ..Cr..Feb61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho..  Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  Wyngarde.  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.. May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(83)  Ad.  . Nov  60 

Russian  cast  (Eng-dubbed) 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  Angeli 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bernle  Hamilton 

Mania  (85)  Ho.  Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94)  . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler's  Executioners 

(78)  Doc.. Jun  61 


FOREIGN  LANGUAGE 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . .Elsa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W)  . .Jean  Seberg,  Jean- 
Paul  Belmondo 
©Eye  for  an  Eye,  An 

(93)  ® 10-  5-60 

(Manhattan) . - Curt  Jurgens 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . Jean-Pierre  Cassel, 
Genevieve  Cluny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l)  .. Gerard  Philipe,  Lilli 
Palmer,  Anouk  Aimee,  L.  Padovanl 

No  Morals  (77) 11-14-60 

(Mishkin)  . .Jeanne  Moreau 
Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus)  ..  Pierre  Fresnay,  Simone 
Renant 

Port  of  Desire  (85) 12-  5-60 

(Kingsley-Union)  . .H.  Neff 
Rules  of  the  Game  (104)  4-17-61 
(Janus)  . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert.)  . - Jean  Cabin 

GERMANY 

Confess,  Dr.  Corda!  (102)  12-  5-60 
(President)  . .Hardy  Kruger,  E. 

Mueller 

Glass  Tower,  The  (104) ..  10-  3-60 
(Ellis)  . Lilli  Palmer 
Rest  Is  Silence,  The  (106).  10-  3-60 
(F-A-W)  . Hardy  Kruger,  P.  Van 
Eyck 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  . .Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120) . .10-  3-60 
(Atlantis)  . .K.  Logothedttdes 


Moussltsa  (75) 6-5-61 

(Greek  Pictures)  A.  Vouyouklaki 
288  Stournara  St.  (90)  . . 2-27-61 


(Atlantic) . .Orestis  Makris, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMP0)..V.  Gassman,  Toto 

Holiday  Island  (105) 11-14-60 

(Brandon)  . Vittorio  de  Sica 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastroianni, 
Anita  Ekberg,  Anouk  Aimee,  Alain 

Cuny 

L’Awentura  (145) 6-  5-61 

(Janus)  ■ .Monica  Vitti,  Gabriele 
Ferzeti,  Lea  Massari 

Two  Women  (105)  6-19-61 

(Embassy)  . .Sophia  Lorem, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis) . .Franco  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  . .Tatsuya  Nakadai 

SWEDEN 

Dreams  (86)  8-  8-60 

( Janus).. E.  Dahlbeck,  H.  Anders- 

son 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88) . .12-12-60 

(Janus).. Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)..  1-31-61 
(Kingsley)  ..  Vladimir  Ivashov, 
Shanna  Prokborenko  (also  Eng.- 
dubbed) 


Short  subjects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


£horts  chart 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5424  French  Fried  Frolic 

(16!/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16)..  Mar  61 

5426  He  Flew  the  Shrew 

(16'/2)  May  61 


5436  Man  or  Mouse  (18)..  Jun  61 

CANDID  MICROPHONE 
(Reissues) 

5553  No.  3,  Series  2 (10!/2)  Jan  61 

5554  No.  4.  Series  2 (10'/2)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10/2) . .Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 


(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

O/z)  Nov  60 

5605  Four  Wheels,  No 

Brakes  (6/z)  Nov  60 

5606  Skeleton  Frolic  OZz)  ■ . Dec  60 
5667  Babie  Boogie  (6)....  Jan  61 

5608  Pickled  Puss  (6Zz) ..  .Jan  61 

5609  Christopher  Crumpet’s 

Playmate  (6Zz) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6!/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6(/2)  May  61 
5614Topsy  Turkey  (6Zz)  . .Jun  61 
5615  Punchy  de  Leon  (SZz)  . .Jul  61 


FILM  NOVELTIES 
(Reissues) 


5852  Push  Back  the  Edge 

(10)  Dec  60 

5853  Community  Sings 

No.  1.  Ser.  13  (10) Mar-61 

5854  Yukon  Canada  (10).  . Apr  61 


LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(6Vz)  Dec  61 

5703  Countdown  Clown  «%)  Jan  61 

5704  Happy  Go  Loopy  (6'/2)  Mar  61 

5705  Two-Faced  Wolf  (6j/2)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6[/2)  May  61 

5707  Fee  Fie  Foes  (6Zz) . .Jun  61 

5708  Zoo  Is  Company  (Q/z)  Jul  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard) ..  Dee  60 

5755  Hotsy  Footsey  (7) . . . . Feb  61 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6)..  Jul  61 

SPECIAL  COLOR  FEATURETTES 


5441  Wonderful  Hong  Kong 

(19'/2)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter- Reissues) 

4160  King  of  the  Congo  ..Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)  . .Jan  61 

5405  Knutsy  Knights 

(17'/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15'/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (10Z2)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (8 Zz)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 


WORLD  OF  SPORTS 

5801  Rasslin'  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9j/2) . . Feb  61 

5803  Water-Sports  Champs 


(10)  Apr  61 

5804  Dogs  Afield  (10(4)  • • • Jun  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 


All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neapolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7).  . Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 
W275  Cat  Concerto  (7)....  Sep  60 
W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W268  The  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 
W271  Field  and  Scream  (7)  Sep  60 


PARAMOUNT 
CARTOON  CHAMPIONS 


Herman  and  Katnip 

S20-1  Rail  Rodents  (7) Sep  60 

S20-2  Robin  Rodenthood  (7)  Sep  60 
S20-3  A Bicep  Built  for 

Two  (7)  Sep  60 

S20-4  Mouse  Trapeze  (7)....  Sep  60 
Noveltoons 

S20-5  Fido  Beta  Kappa  (7)  Sep  60 
S20-6  No  Its,  Ands  or 

Butts  (6)  Sep  60 

S20-7  Candy  Cabaret  (7)  . .Sep-60 
S20-8  Th»  Oily  Bird  (7)  . .Sep  60 

COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorohic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(173  Anamorphic Apr  61 

MODERN  MADCAPS 
(Technicolor) 

M20-1  Galaxia  (7)  Oct  60 

M20-2  Bouncing  Benny  (6)  Nov  60 
M20-3  Terry  the  Terror  (6)  Dec  60 
M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  The  Kid  From  Mars 

(6)  Mar  61 

M20-6  The  Mighty  Termite 

(6)  Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6)  ..  Nov  60 

P20-2  Miceniks  (6)  Dec  60 

P20-3  The  Lion’s  Busy  (6) . . Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7). Apr  61 
P20-6  Hound  About  That (6)  .Jun  61 


SPORTS  ILLUSTRATED 
(Anamorphic— Color — 1 Reel) 


D20-1  Kings  of  the  Keys 

(9)  Sep  60 

D20-2  Big  "A”  (9)  Sep  60 

D20-3  A Sport  Is  Born 

(10)  Nov  60 

D20-4  Ten  Pin  Tour  (9) . . . . Apr  61 

D20-5  Speedway  (10) May  61 

THE  CAT 
(Color  Cartoons) 

C20-1  Top  Cat  (8)  Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 Reel 

(12</2)  Jul  61 

TRAVELRAMA 


(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10)..  Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 


(9)  Jan  61 

7102  Assinnment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C’Scope.  De  Luxe  color.  ..  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  (he  Delaware 

(6)  Jun  61 


UNIVERSAL-INT’L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9)..  Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © . . Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 


WALTER  LANTZ  CARTUNES 
(Technicolor.  . Can  be  projected  in 
the  Anamorphic  process.  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ...Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ....Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby's  Diner  (Woody 

Woodpecker)  Mar  61 

41)8  Papoose  on  the  Loose.  Apr  61 
4119  Clash  and  Carry  . . . April  61 
WALTER  LANTZ  REISSUES 
(Color  Cartunes ..  Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6). -Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)..  Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 

(Technicolor  Reissues — 7 m:n.) 


8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8315  Kiddin'  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir.  ..  .Sep  60 

8722  Lighter  Than  Hare . . . . Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  Apr  61 

8712  D’Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws.. Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18)..  Jul  61 

(One  Reel) 

8501  Riviera  Days  (10)  ...  Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Fro  ics  (9) . . . Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


BOXOFFICE  BookinGuide  : : August  28,  1961 


9 


r 


X HI  BIT  OR  HAS 

■M^HABOUI  pi 


HIS  SAY 

C T U R E 


ALLIED  ARTISTS 

Dondi  (AA) — David  Janssen,  Patti  Page,  David 
Kory,  played  this  one  over  the  holiday  and  had 
the  biggest  gross  in  years.  People  came  from 
50  miles  away  to  see  it.  Played  it  a week  and 
could  have  run  it  three  more  days. — Robert  Tabbert, 
Star  Theatre,  Jamestown,  N.D.  Pop.  10,697. 

BUENA  VISTA 

Absent-Minded  Professor,  The  (BV) — Fred  Mac- 
Murray,  Nancy  Olson,  Keenan  Wynn.  It  is  real  up- 
lifting to  see  good  crowds  and  this  is  usually  the 
case  when  we  show  a Disney  product.  Quite  naturally 
with  this  house — it  gets  the  film  after  all  competi- 
tion. The  turnout  was  far  above  normal,  but  still 
because  of  percentage  we  must  bank  on  the  popcorn 
machine  for  our  salary. — -Ray  Boriski,  Albert  Zar- 
zana;  Venus  Theatre,  Houston,  Tex. 

Ten  Who  Dared  (BV) — John  Beal,  Brian  Keith, 
Ben  Johnson.  Average  business  on  this  Disney. 
Played  "Cow  Dog"  along  with  this  feature  and 
thought  the  short  was  better  than  the  feature. 
Ployed  Fri . , Sat.  Weather:  Good. — Mel  Danner,  Circle 
Theatre,  Waynoka,  Okla.  Pop  2,018 

COLUMBIA 

Edge  of  Eternity  (Col) — Cornel  Wilde,  Victoria 
Shaw,  Mickey  Shoughnessy.  Worst  Sunday  since 
this  theatre  was  built  in  1955.  The  second  feature, 
"Man  on  a String,"  also  from  Col.  should  take 
part  of  the  blame.  Played  Sun.,  Mon.,  Tues. 
Weather:  Okay. — J.  Wilmer  Blincoe,  Owensboro 

Drive-In,  Owensboro,  Ky.  Pop.  33,600. 

Mein  Kampf  (Col) — 'Documentary  drama.  Not  really 
entertainment,  but  it  does  a lot  of  business.  This 
is  a shew  that  everybody  should  see.  Played  Fri., 
Sat.  Weather:  Good. — B.  Bergland,  Trail  Theatre, 

New  Town,  N.  D.  Pop.  1,200. 

3 Worlds  of  Gulliver  (Col) — 'Kerwin  Mathews,  Jo 
Morrow,  June  Thorburn.  This  picture  did  fairly  good 
business.  It  brought  the  kid  trade,  but  we  had  a 
good  adult  attendance,  too.  Played  S,un.,  Mon.,  Tues. 
Weather:  Good. — Mel  Danner,  Circle  Theatre,  Way- 
noka, Okla.  Pop.  2,018. 

METRO-GOLDWYN-MAYER 

Cimarron  (MGM) — Glenn  Ford,  Maria  Schell,  Anne 
Baxter.  Good  color,  action  western.  Local  com- 
petition would  have  put  a personal  appearance  of 
Marilyn  Monroe  in  the  red.  Sportsmens  Show,  May 
Queen  crowning,  local  talent  show  and  school  play 

. . where's  the  gun?  Played  Wed.  through  Sat. — 
Paul  Gamache,  Welden  Theatre,  St.  Albans,  Vt.  Pop. 
8,600. 

Village  of  the  Damned  (MGM) — George  Sanders, 
Barbara  Shelley,  Laurence  Naismith.  This  played 
with  "3  Worlds  of  Gulliver"  (Col)  which  was  cer- 
tainly the  better  of  the  two.  "Village"  is  too  English 
and  too  slow,  but  it  makes  a good  filler.  The  price 
asked  for  it  was  too  much,  and  furthermore  our 
competition  had  played  it  before  us  and  with  full 
TV  advertising  benefit  (which  we  didn't  get). — Paul 
Fournier,  Acadia  Theatre,  St.  Leonard,  N.  B.  Pop. 
2,150. 

Where  the  Boys  Are  (MGM) — Dolores  Hart,  George 
Homilton,  Yvette  Mimieux,  Paula  Prentiss.  A fine 
picture  that  did  above  average;  the  only  objection 
was  the  B rating.  This  always  eliminates  a lot 
of  families  in  this  area.  One  man  said  he  would 
love  to  bring  his  family  Sunday  night,  but  not  if  it 
was  a B show.  Played  Sun.,  Mon.  Weather:  Good. 
— Leonord  J.  Leise,  Roxy  Theatre,  Randolph,  Neb. 
Pop.  1,029. 

PARAMOUNT 

Blueprint  for  Robbery  (Para) — Jay  Barney,  J.  Pat 
O'Malley,  Robert  Wilkie.  This  is  a well-made  little 
film  for  double  bills.  It's  interesting  and  better  than 
most  crime  films.  Played  with  "Gorgo"  (MGM). 
Played  Thurs.,  Fri.,  Sat.  Weather:  Rain. — 

Paul  Fournier,  Acadia  Theatre,  St.  Leonard,  N B 
Pop  2,150. 

CinderFella  (Para)- — Jerry  Lewis,  Anna  Maria  Al- 
berghetti,  Ed  Wynn.  This  wasn't  as  good  as  "The 
Bellboy."  It  wasn't  funny  enough  for  my  patrons. 
Jerry's  pictures  just  don't  pull  like  they  used  to. 
Suggest  they  star  him  with  another  top  star  like 
Frank  Sinatra.  Played  Sun.,  Mon.  Weather:  Warm. — 


Finds  a Happy  Combo 

Two  from  U-l,  "Chartroose  Caboose"  and 
"Abbott  and  Costello  Meet  the  Mummy,"  make 
a perfect  double  bill  for  your  Thurs.,  Fri., 
Sat.  change.  Play  this  bill  even  if  you  have 
to  pull  some  other  picture.  Popcorn  sales  were 
'way  up. 

LEO  A.  BACKER 

Valley  Theatre 
Browns  Valley,  Minn. 


James  Hardy,  Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 

Psycho  (Para) — Anthony  Perkins,  Janet  Leigh, 
Vera  Miles,  John  Gavin.  We  enjoyed  good  business 
in  weather  not  so  good.  What  a picture.  Never 
saw  a car  leave  until  the  picture  was  over.  Played 
one  week. — J.  Wilmer  Blincoe,  Owensboro  Drive-In, 
Owensboro,  Ky.  Pop.  33,600. 

20TH  CENTURY-FOX 

All  Hands  on  Deck  (20th-Fox) — Pat  Boone,  Buddy 
Hackett,  Barbara  Eden.  Very  entertaining.  Much 
better  than  average  boxoffice.  Played  Sun.,  Mon. — 
C.  W.  Rowell,  Idle  Hour  Theatre,  Hardwick,  Vt.  Pop. 
1,696. 

Canadians,  The  (20th-Fox) — Robert  Ryan,  John 
Dehner,  Teresa  Stratas.  Beautiful  color  and  Cinema- 
Scope  made  this  a pretty  good  show.  Business  was 
about  average.  Played  Sun.,  Mon.,  T|Ues.  Weather: 
Good. — B.  Berglund,  Trail  Theatre,  New  Town,  N.  D. 
Pop.  1,200. 

Can-Can  (20th-Fox) — Frank  Sinatra,  Shirley  Mac- 
Laine,  Maurice  Chevalier.  Marvelous  picture  in  color 
and  Scope.  Shirley  displays  her  many  talents  and  is 
truly  a great  actress;  the  rest  of  the  cast  was  good. 


Fightin  Words.  Suh! 

Fox's  "Little  Shepherd  of  Kingdom  Come"  re- 
plays the  old  Civil  War  and  all  that  jazz!  Ideal 
kid's  stuff. 

DAVE  S.  KLEIN 

Astra  Theatre, 

Kitwe/Nkana,  N.  Rhodesia, 

Africa 


While  this  is  not  a small  town  picture,  the  boxoffice 
results  were  above  average  and  the  picture  brought 
out  a different  kind  of  patronage.  Played  Sun.,  Mon., 
Tues.  Weather:  Hot. — Mel  Danner,  Circle  Theatre, 
Waynoka,  Okla.  Pop.  2,018. 

Esther  and  the  King  (20th-Fox; — Joan  Collins, 
Richard  Egan,  Denis  O'Dea.  This  picture  didn't  do 
the  business  for  us.  Maybe  they  have  saturated  the 
market  with  this  type  of  picture  for  the  time  being? 
Played  Sun.,  Mon.,  Tues.  Weather:  Clear. — Frank 

Patterson,  Mansfield  Theatre,  Mansfield,  La.  Pop. 

6,000. 

UNITED  ARTISTS 

Alias  Jesse  James  (UA) — Bob  Hope,  Rhonda 
Fleming,  Wendell  Corey.  Our  folks  laughed  all  the 
way  thrqugh  the  picture  and  sometimes  it  was  hard 
to  catch  the  words  for  laughs  by  the  patrons.  The 
best  I have  had  for  a long  time,  both  for  fun  and 
at  the  boxoffice.  Thanks,  UA,  give  us  more  like  this. 
Played  Fri.,  Sat. — f.  L.  Murray,  Strand  Theatre, 
Spiritwood,  Sask.  Pop.  500. 

Fugitive  Kind,  The  (UA) — Marlon  Brando,  Anna 
Magnani,  Joanne  Woodward.  If  it  weren't  for  Miss 
Anna  Magnani's  magnificent  performance,  this  pic- 
ture would  be  a total  loss.  We  found  it  downright 
dirty  and  silly,  as  well.  Small  towns,  beware!! — Paul 
Fournier,  Acadia  Theatre,  St.  Leonard,  N.  B.  Pop. 
2,150. 

UNIVERSAL-INTERNATIONAL 

Francis  Joins  the  WACS  (U-l),  reissue — Donald 
O'Connor,  Julie  Adams,  Chill  Wills.  You  small  towns 
— pick  up  these  oldies  of  Francis,  also  M a and  Pa 
Kettle.  If  your  situation  is  like  mine,  they  do  okay. 
This  was  no  exception.  Played  Thurs.,  Fri.,  Sat. 
Weather:  Clear  and  cold. — Terry  Axley,  New  The- 
atre, England,  Ark.  Pop.  2,136. 

Great  Impostor,  The  (U-l) — Tony  Curtis,  Edmond 
O'Brien,  Joan  Blackman.  We  got  rained  out,  so 
it's  hard  to  say  if  the  picture  has  drawing  power 
or  not.  Black  and  white  pictures  just  do  not  look 
good  any  more.  Played  Sat.,  Sun.,  Mon.  Weather 
Floods. — Carl  P.  Anderka,  Rainbow  Theatre,  Castro- 
ville,  Tex.  Pop.  1,500. 

Midnight  Lace  (U-l) — Doris  Day,  Rex  Harrison, 
John  Gavin.  As  good  as  "Portrait  in  Black"  and  the 
same  kind  of  results.  Where  do  the  people  go  when 
we  play  the  good  movies?  Above  usual  number  of 
adults,  but  no  teens  or  kids,  so  not  enough  total. 
Deserves  a date  as  Doris  Day  was  never  better 
Played  Sun.,  Mon.,  Tues.  Weather:  Cold  and  windy. 
— -Ken  Christianson,  Roxy  Theatre,  Washburn,  N.  D. 
Pop.  968. 

WARNER  BROS. 

Dark  at  the  Top  of  the  Stairs,  The  (WB) — Robert 
Preston,  Dorothy  McGuire,  Angela  Lansbury,  Eve 
Arden.  Very  bad  weather  held  us  down.  Should 
do  well  if  it  has  any  kind  of  break.  Played  one 
week — J.  Wilmer  Blincoe,  Owensboro  Drive-In,  Owens- 
boro, Ky.  Pop  33,600. 

Sundowners,  The  (WB) — Deborah  Kerr,  Robert 
Mitchum,  Peter  Ustinov.  Very  good  picture.  Will 
do  a little  better  than  normal.  Color  and  cast 
good.  Played  Wed.  through  Sat.— Paul  Gamache, 
Welden  Theatre,  St.  Albans,  Vt.  Pop.  8,600. 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


Fate  of  a Man  F War  Drama 

United  Artists  100  Minutes  Rel.  July  '61 

Once  again  the  Russians  have  sent  over  a 
superbly  acted,  strikingly  realistic  iilm  deal- 
ing with  the  horrors  and  the  futility  of  war  and 
this  Mosfilm  production  is  in  every  way  the 
equal  of  "Ballad  of  a Soldier,"  which  was  on 
the  majority  of  “Best  Ten"  lists  for  1960.  The 
second  Russian  film  to  be  distributed  by  UA 
in  connection  with  the  Cultural  Exchange 
Agreement  with  the  Soviet  Union  ("And  Quiet 
Flows  the  Don"  was  the  first,  in  1960),  this  is 
based  on  a story  by  Mikhail  Sholokov  and 
was  produced  as  well  as  directed  by  Sergei 
Bondarchuk,  who  plays  the  title  role — a triple- 
threat man  who  scores  in  all  these  depart- 
ments. While  it  is  fine  art  house  fare  for  dis- 
criminating patrons,  it  is  a depressing  film 
with  little  interest  for  general  moviegoers.  As 
an  actor,  Bondarchuk  is  no  less  than  magnifi- 
cent, his  direction  is  excellent  for  an  essen- 
tially grim  film  and  his  production  includes 
tapestry-like  camera  shots  by  Vladimir 
Monakhov,  one  with  Russian  captives  herded 
inside  a bombed-out  church  being  remi- 
niscent of  the  illustrations  for  "Dante's  In- 
ferno." The  film  opens  with  Bondarchuk 
wandering  with  a small  boy  in  post-war  Rus- 
sia telling  his  bitter  experiences  in  World 
War  II.  The  flashbacks  show  him  happily 
married,  then  joining  the  Army,  being  cap- 
tured by  the  Germans  and  put  on  slave  labor. 
When  he  captures  a Nazi  officer,  Bondarchuk 
is  rewarded  by  being  given  leave  to  return 
home,  where  he  finds  his  wife  and  children 
were  killed  by  the  enemy  bombings.  Little 
Pavlik  Boriskin  is  a natural  and  appealing 
child  actor  as  the  orphan  Bondarchuk  takes 
under  his  wing. 

Sergei  Bondarchuk,  Pavlik  Boriskin,  Zoya 
Kirienko,  Pavel  Volkov. 


Frantic  A Crime  Drama 

Times  Film  90  Minutes  Rel.  luly  '61 

A gripping  and  suspenseful  French  lan- 
guage crime  melodrama,  directed  by  Louis 
Malle  (who  later  made  the  sensational  "The 
Lovers")  in  1958,  this  is  strong  art  house  fare 
with  Jeanne  Moreau,  who  scored  in  "The 
Lovers,"  for  marquee  value.  Although  a pair 
of  teenagers  is  involved,  the  picture  remains 
strictly  adult  fare.  A fascinating  story  of  a 
"perfect  alibi"  for  a crime,  which  unex- 
pectedly backfires,  it  was  adapted  by  Malle 
and  Roger  Nimier  from  a novel  by  Noel  Calef 
The  original  French  title,  "Elevator  to  the 
Gallows,"  is  far  more  intriguing  and  descrip 
tive,  although  "Frantic"  might  be  more  sug- 
gestive of  the  memorable  "Diabolique"  of 
1956.  The  picture  starts  with  a murder  care- 
fully planned  to  look  like  suicide,  after  which 
the  killer  is  trapped  in  an  elevator  for  hours 
while  his  mistress  becomes  frantic.  During 
this  waiting  period,  a teenager  steals  the 
killer's  car  and  shoots  two  wealthy  German 
tourists — hence  the  man  is  suspected  of  an 
other  murder.  Director  Malle  achieves  edge- 
of-the-seat  suspense  during  this  ironic  film 
and  he  receives  fine  support  from  Miss 
Moreau  and  Maurice  Ronet,  as  the  illicit 
lovers,  and  Yori  Bertin  and  Georges  Poujouly, 
as  the  callous  teenagers.  Paris  night  back- 
grounds set  the  gloomy  mood  and  there  is  a 
throbbing  music  score  by  Miles  Davis,  well- 
known  to  American  jazz  enthusiasts.  Produced 
by  Irenee  Leriche  for  Nouvelles  Editions  de 
Films. 

Jeanne  Moreau,  Maurice  Ronet,  Lino  Ven- 
tura. Yori  Bertin,  Georges  Poujouly. 


10 


BOXOFFICE  BookinGuide  ::  August  28,  1961 


I 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  © CinemoScope;  ® Vistovision;  © Superscope;  (g)  Noturoma;  ® Regalscope;  © Technirama.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Grey  friars  Bobby  F Si  T 

Buena  Vista  91  Minutes  Rel.  Oct.  '61 

contr  Walt  Disney's  knack  of  selecting  stories  with  human  inter-  paTt^ 

est,  heart-tugs  and  tremendous  family  appeal  is  again  evi-  — 

denced  in  this  fine,  live-action  picture  about  a little  Skye 
terrier  who  remains  faithful  to  his  dead  master  for  14  years. 
Beautifully  filmed  in  Technicolor  on  actual  Scottish  locations, 
the  picture  is  based  on  Eleanor  Atkinson's  classic,  which  is 
probably  better  known  in  England  than  in  the  U.S.  and,  with 
Donald  Crisp  as  the  only  familiar  cast  name,  will  need  sell- 
ing stress  on  tire  Disney  tag.  However,  the  millions  of  dog- 
lovers  and  the  youngsters  will  spread  the  word  and  roll  up 
strong  grosses  generally.  Affectionately  directed  by  Don 
Chaffey  from  Robert  Westerby's  screenplay,  who  gives  the 
picture  a Dickensian  quality  by  its  reliance  on  expert  char- 
acters and  lovable,  tattered  children — and  the  British  have 
no  equals  in  these  two  categories.  Crisp  is  excellent  as  the 
crorhety  keeper  of  Greyfriars  cemetery  and  equally  fine  are 
Laurence  Naismith,  as  a kindly  eating-house  owner;  Alex 
Mackenzie,  as  the  old  shepherd  who  inspires  the  dog's  devo- 
tion; Kay  Walsh,  as  a friendly  housewife,  and,  among  the 
children,  Vincent  Winter,  who  will  be  remembered  for  his 
Academy  Award-winning  performance  in  "The  Little  Kid- 
nappers" in  1954.  Canine  Bobby  steals  most  of  the  honors. 
Donald  Crisp,  Laurence  Naismith,  Kay  Walsh,  Alex  Mac- 
kenzie, Duncan  Macrae,  Gordon  Jackson,  Freda  Jackson. 

The  Young  Doctors  F ^ Drama 

United  Artists  (6128)  102  Minutes  Rel.  Sept.  '61 

seat ) Extraordinary  authenticity,  the  wide  readership  and  discus- 
-1>*  sion  accorded  its  literary  genesis  (the  novel  by  Arthur 
Hailey),  excellent  performances  and  noteworthy  topicalness 
undoubtedly  will  attract  paeans  of  praise  to  this  independent 
production;  will,  in  fact,  establish  it  as  one  of  the  most  im- 
portant pictures  of  the  year.  Moreover,  there  is  a good  chance 
that  such  critical  popularity  can  be  parlayed  into  top 
patronage  and  profits,  particularly  where  the  photoplay  is 
thoughtfully  merchandised.  Mature  theatregoers  will  add  it 
to  their  "must  see"  lists  because  of  their  ever-growing  interest 
in  the  practice  of  medicine  and  the  operation  of  hospitals. 
Their  urge  to  see  the  film  will  be  heightened  by  an  unquali- 
fied and.  precedential  endorsement  of  the  American  Medical 
Ass'n — whether  or  not  the  individual  agrees  with  the  credo 
and  modus  operandi  of  that  powerful  organization.  For  the 
teenage  customer — and  therein  lies  much  of  the  feature's 
fiscal  fate — there  are  more  youthful  and  approved  names — 
Ben  Gazzara,  Dick  Clark,  Ina  Balin.  They  substantially  con- 
tribute, along  with  the  older  troupers,  to  the  overall  histrionic 
superiority.  Stuart  Millar  and  Lawrence  Turman  produced 
with  discerning  eyes  on  believability  but  without  shunning 
suspense  and  romance.  Phil  Karlson's  direction  is  creditable. 

Fedric  March,  Ben  Gazzara,  Dick  Clark,  Ina  Balin,  Eddie 

Albert,  Phyllis  Love,  Edward  Andrews,  Aline  MacMahon. 

The  Big  Gamble  F Outdo©  A“" 

20th-Fox  (134)  100  Minutes  Rel.  Sept.  '61 

A rip-roaring,  danger-filled  adventure  tale,  filmed  mostly  in 
rugged  African  terrain,  this  Darryl  F.  Zanuck  production  is 
ideal  escapist  entertainment  for  action-loving  moviegoers. 

With  Stephen  ("Ben-Hur")  Boyd  and  Juliette  Greco  for 
romance  and  David  Wayne  for  character  comedy,  this  has 
good  marquee  names  which  should  result  in  strong  business 
generally,  except  for  ultra-sophisticated  audiences  who  might 
scoff  at  the  "Perils  of  Pauline"  edge-of-the-cliff  sequences. 

- The  original  story  by  Irwin  Shaw  is  packed  with  the  sort  of 
•?ree  1 perils  which  will  keep  patrons  on  the  edge  of  their  seats  as  Blacft 
a ten-ton  truck  careens  along  narrow,  mountainous  roads  or  ^ W 
is  driven  across  a muddy  stream  in  the  wilds  of  Africa.  The 
trio  of  adventurers  encounter  only  friendly  natives  but  are 
almost  sabotaged  by  a crafty  German,  a role  played  in 
typically  colorful  fashion  by  the  late  Gregory  Ratoff  (his  last 
film  role).  After  a stage-setting  opening  in  Dublin,  in  which 
Dame  Sybil  Thorndike  is  outstanding  as  a domineering 
matriarch,  director  Richard  Fleischer  keeps  the  interest  high 
during  the  long  African  trek,  all  magnificently  photographed 
in  CinemaScope  and  De  Luxe  Color  by  William  Mellor.  Boyd 
is  ideally  cast  as  the  handsome,  rugged  Irishman.  Elmo 
Williams  gets  directorial  credit  for  the  African  sequences. 

Stephen  Boyd,  Juliette  Greco,  David  Wayne,  Dame  Sybil 

Thorndike,  Gregory  Ratofi,  Alain  Saury,  Harold  Goldblatt. 

Teenage  Millionaire  F 

United  Artists  (6126)  84  Minutes  Rel.  Aug.  '61 

As  an  exploitation-type  entry  to  delight  the  teenagers, 
especially  those  addicted  to  rock  'n'  roll  recording  stars,  this 
Ludlow  Productions  film  has  ihe  ingredients  to  form  lines  at 
the  boxoffice.  In  addition  to  Jimmy  Clanton,  who  stars  in  the 
plot  line  as  well  as  singing  three  numbers,  the  record  stars 
range  from  the  smooth  warbling  of  Jackie  Wilson  and  Dion 
to  the  hip-swiveling  antics  of  Chubby  Checkers,  the  last- 
named  a crude  exhibition  not  for  most  adults'  taste.  In  fact, 
the  succession  of  18  song  numbers,  each  printed  on  a tinted 
) stock  called  Musicolor,  will  annoy  many  adults  whose  chief 
interest  will  be  the  familiar  hand-waving  of  veteran  Zasu 
Pitts.  Produced  by  Howard  W.  Kreitsek  and  directed  by 
Lawrence  F.  Doheny,  the  paper-thin  plot  is  merely  a peg  on 
which  to  hang  the  songs  with  scant  footage  left  for  any 
character  development.  Clanton  displays  an  ever-present 
smile  as  a teenage  millionaire  whose  hobby  is  playing 
records  but  he  is  an  ingratiating  youth  and  Rocky  Graziano 
gets  some  laughs  as  his  ex-fighter  bodyguard  who  is  pur- 
sued by  Joan  Tabor,  a blonde  Amazon-type.  Best  of  the  songs 
is  "Green  Light,"  written  by  and  sung  by  Clanton  in  lively 
fashion.  This  film  is  made-to-order  for  the  14-to-l 9 age  group 
— and  that  takes  a large  part  of  the  moviegoing  public. 

Jimmy  Clanton,  Rocky  Graziano,  Zasu  Pitts,  Sid  Gould, 
Joan  Tabor,  Maurice  "Doberman"  Gosfield. 

| Invasion  Quartet  F .“"j  CZT. 

MGM  (203)  87  Minutes  Rel.  Oct.  '61 

Whether  by  design  or  through  coincidence,  this  British  im- 
port is  a burlesque  of  Columbia's  currently  popular  "Guns  of 
Navarone.  Such  obvious  parodying  should  neither  enhance 
nor  hinder  the  film  s exhibition  possibilities  inasmuch  as  it 
is,  at  best,  qualified  only  for  the  supporting  niche  on  average 
dual  programs.  In  that  spot  it  will  prove  satisfactory  to  the 
ticket-buyers  who  encounter  it,  but  no  patrons  can  be  ex- 
pected to  go  looking  for  the  photoplay.  While  the  subtle 
humor,  with  which  the  English  filmmakers  are  credited,  dis- 
plays itself  in  some  instances  and  a few  running  gags,  most 
of  the  passes  at  comedy  are  broad — even  unto  the  slapstick 
There  is  little  hilarity  but  a fair  yield  of  chuckles.  The 
feature's  drawing  power  is  further  hobbled  by  the  fact  that 
cast  members  are  virtually  unknown  to  American  audiences. 

Their  performances,  under  dated  direction  by  Jay  Lewis,  are 
little  more  than  adequate  and  often  lean  toward  the  scenery- 
masticating  side,  probably  because  the  troupers  try  too  hard 
Cl  to  milk  laughs  out  of  situations  and  dialog  that  fails  to  fur- 

nish  them.  Ronald  Kinnoch  produced,  mounting  the  vehicle  3^/ 

as  impressively  as  possible  in  view  of  a transparently 
limited  budget. 

Bill  Travers,  Spike  Milligan,  John  Le  Mesurier,  Gregoire 
Aslan,  Maurice  Denham,  Millicent  Martin,. 

One  Plus  One  A 

Selected  Films  114  Minutes  Rel. 

The  amount  of  publicity  that  has  been  accorded  the  pub- 
lication of  "The  Chapman  Report,"  by  Irving  Wallace,  and 
the  picture  that  Darryl  F.  Zanuck  plans  to  make  therefrom 
for  Warner  Bros,  distribution,  may  attract  some  attention  and 
patronage  to  this  quintet  of  incidents  which,  as  the  subtitle 
suggests,  claims  to  be  a study  of  the  widely  heralded  Kinsey 
Reports.  On  its  own  merits,  however,  the  photoplay  falls 
considerably  short  of  the  serious  exploration  that  might  be 
expected  of  its  subject  matter.  Arch  Oboler  wrote,  directed 
and  produced  the  offering,  veering  erratically  from  drama  to 
comedy  as  he  unfolds  statistical  findings  of  the  Kinsey  Re- 
ports via  a series  of  seminar  discussions,  with  flashbacks 
employed  to  dramatize  the  meetings.  Performances  are 
above  average,  particularly  those  of  Leo  G.  Carroll  as  a 
college  professor  who  presides  over  the  seminars,  Hilda 
Brawner,  William  Traylor  and  Kate  Reid.  There  is  able 
camera  work  by  George  Jacobson  to  aid  the  actors  and  en- 
;ts,  % hven  Ihe  film  with  authentic  backgrounds  in  wintry  Toronto, 

' y.  ) Canada,  locale  of  the  picture.  John  Bath's  musical  score  adds 
materially  to  the  overall  production,  but  on  the  minus  side  is 
uneven  sound  and  editing. 

Leo  G.  Carroll,  Hilda  Brawner,  William  Traylor,  Kate 
Reid,  Ernest  Graves,  Richard  Janaver,  June  Duprez. 

The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3xS  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  inclstding  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 

2556  BOXOFFICE  BookinGuide  ::  August  28,  1961  2555 

FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  "The  Young  Doctors"  (UA) 

To  a carelessly  operated,  red-tape-bound  hospital  comes 
Ben  Gazzara,  modern,  dedicated,  youthful  pathologist.  He  is  ,m. 
to  assist  Fredric  March,  saliy,  tradition-trapped  medico  in  good 
charge  of  pathology.  Because  of  the  inevitable  clash  between  'i!  th 
age  and  youth  the  pair  is  at  constant  loggerheads.  Slowly 
and  grudgingly,  however,  they  grow  to  respect  each  other. 
March  makes  one  doubtful  diagnosis  and  decree  which 
nearly  costs  the  life  of  the  prematurely  born  child  of  intern 
Dick  Clark.  He  is  right  in  another  diagnosis,  thereby  saving 
the  life,  despi'e  the  leg  amputation,  of  Ina  Balin,  student 
nurse  with  whom  Gazzara  has  fallen  in  love.  Which  brings 
March  to  the  realization  that  it’s  time  for  him  to  resign  and 
make  way  for  the  younger  generation. 

EXPLOITIPS: 

Request  cooperat’on  of  bookstores — and  possibly  hospitals 
— in  displaying  stills  of  picture.  Invite  interns  and  nurses  to 
a special  screening.  Ask  hospitals  to  advertise  film  and  the- 
atre credits  in  their  house  organs.  Cooperation  may  also  be 
gained  from  pharmacists,  drug  stores  and  medical  supply 
houses. 

CATCHLINES: 

Romance,  Suspense  and  Drama  Within  the  Walls  of  a 
Hospital  Life  and  Death  Hang  in  the  Balance — and  in 

the  Hands  of  the  Young  Doctors.  Heartily  Endorsed  by  the 
American  Medical  Ass'n. 

THE  STORY:  "Greyfriars  Bobby"  (BV) 

Outside  Edinburgh  a hundred  years  ago,  an  old  shepherd 
(Alex  Mackenzie)  loses  his  farm  job  because  of  infirmity  and  -- 
a p,  goes  to  the  city  closely  trailed  by  the  farmer's  dog,  Bobby,  (l 
was  who  stays  with  the  old  man's  body  after  he  dies  in  his  sleep. 
Mackenzie  is  buried  in  Greyfriars  Kirkyard  and  Bobby  re- 
fuses to  leave  the  grave — to  the  annoyance  of  Donald  Crisp, 
the  caretaker.  But  both  Crisp  and  Laurence  Naismith,  a 
kindly  eatinghouse  owner,  where  Mackenzie  used  to  lunch, 
takes  a liking  to  Bobby,  as  do  ihe  slum  children  of  the 
neighborhood,  and,  when  an  officious  policeman  insists  the 
dog  must  have  a license,  they  all  go  to  court.  It  is  when  the 
waifs  collect  their  pennies  to  pay  the  sum  that  the  Lord 
Provost  of  Edinburgh  decides  that  Bobby  is  to  be  given  the 
freedom  of  the  city  to  run  about  during  the  day  and  sleep  on 
the  grave  at  night  for  the  rest  of  his  days. 

EXPLOITIPS: 

Stress  the  Walt  Disney  name  and  the  fact  that  this  is  a 
true-life  dog  story — to  attract  the  youngsters  and  family 
audiences,  as  well  as  the  millions  of  dog-lovers.  Remind 
patrons  that  Donald  Crisp  won  an  Academy  Award  for  "How 
Green  Was  My  Valley"  and  that  tiny  Vincent  Winter  (now  12) 
won  an  Award  for  his  portrayal  in  "The  Little  Kidnappers." 
CATCHLINES: 

The  True  Story  of  a Faithful  Dog  Whose  Loyalty  Won  Him 
the  Freedom  of  the  City  . . . Neither  Rain,  Fog  Nor  Cold  Could 
Keep  Little  Bobby  From  Watching  Over  His  Old  Master. 

THE  STORY:  "Teenage  Millionaire"  (UA) 

limmy  Clanton,  whose  wealthy  parents  are  killed  in  a 
olane  crash,  is  plagued  by  the  description  "Teenage  Mil- 
lionaire," desoite  the  efforts  of  his  prim  aunt,  Zasu  Pitts,  who 
hires  Rocky  Graziano  as  a bodyguard  for  the  boy.  Clanton's 
hobby  is  singing  and  playing  popular  records  so  Zasu 
finally  agrees  to  let  him  pick  out  records  for  disc  jockeys  to 
play  on  a family-owned  radio  station.  Clanton  decides  to  cut 
a demonstration  record  of  his  own  song,  "Green  Light"  and 
Diane  Jergens,  who  works  in  the  record-file  department, 
hears  it  and  has  it  played  without  knowing  the  name  of  the 
singer.  Requests  for  "Green  Light"  start  pouring  in  and  a 
record  talent  scout  wants  to  sign  the  singer.  lust  when  Zasu  "• 
fears  Clanton  will  win  notoriety,  he  gets  his  draft  notice — 1 
and  when  he  gets  out  of  service,  he  will  be  21. 

EXPLOITIPS: 

This  is  a natural  to  attract  the  teenage  record  enthusiasts 
and  music  shops  will  cooperate  with  window  displays  of  the 
albums  of  Jimmy  Clanton,  whose  records  have  passed  the 
4.000  DOO  mark;  Dion,  Jackie  Wilson  and  Bill  Black's  Combo, 
all  big  sellers.  Mature  fans  might  welcome  the  screen  come- 
back of  Zasu  Pitts,  while  fight  fans  will  be  interested  in 
Rocky  Graziano's  appearance. 

CATCHL7NES: 

Jimmy  Clanton  and  a Galaxy  of  Rock  'N'  Roll  Stars  Sing  18 
New  Song  Numbers  ...  A Teenage  Millionaire  Who  Was 
Unable  *o  Buy  the  Song-Filled  Life  He  Loved. 

THE  STORY:  "The  Big  Gamble"  (20th-Fox) 

In  Dublin,  Stephen  Boyd,  who  has  just  married  a French 
girl,  Juliette  Greco,  goes  to  his  relatives  to  get  the  money  to 
start  a truck-hauling  business  on  the  Ivory  Coast  of  Africa. 

His  aunt,  Dame  Sybil  Thorndike,  gets  the  money  for  him  on 
the  condition  that  his  straight-laced  cousin,  David  Wayne, 
accompany  them  on  the  trip  through  Africa.  When  they 
finally  start  the  journey  in  a ten-ton  truck,  Boyd  encounters 
many  dangers,  including  a broken  wheel,  uncharted  roads, 
an  adventurer  (Gregory  Ratoff)  who  offers  to  help  Boyd  but, 
instead,  tries  to  steal  his  cargo,  and  Wayne's  sudden  illness. 
After  the  rainy  season,  Boyd  has  to  drive  the  truck  across  a , 
-,nSl  raging  stream  which  almost  carries  them  off.  At  last  the  w 
brakes  fail  and  the  truck  goes  out  of  control  down  a moun-  V. 
tainous  road  and  turns  over — but  they  are  within  walking 
distance  of  their  goal. 

EXPLOITIPS: 

Hire  a battered  truck  to  be  driven  around  town  with  ap- 
propriate copy  for  the  picture.  Stephen  Boyd  was  "Messala" 
in  “Ben-Hur"  while  Juliette  Greco  starred  in  "Crack  in  the 
Mirror"  and  "Roots  in  Heaven"  for  20th  Century  Fox.  A local 
toy  or  novelty  shop  might  cooperate  with  a window  display 
of  miniature  roulette  wheels  to  tie  in  with  the  title. 

CATCHLINES: 

The  Deadliest  Game  of  Adventure  a Male  and  Female  Ever 
Played  . . . Across  Forbidden  Frontiers  of  Love — to  Live  For- 
bidden Adventure. 

THE  STORY:  "One  Plus  One"  (Selected  Films) 

College  professor  Leo  G.  Carroll  undertakes  to  preside  over 
a seminar,  the  purpose  of  which  is  to  explore  the  Kinsey 
Reports.  In  his  audience  is  a group  of  some  65  men  and 
women.  As  Carroll  reviews  the  various  reports — treating  with 
five  patterns  of  sexual  behavior:  pre-marital  relations,  in- 
fidelity divorce,  middle-aged  male  promiscuity  and  abor- 
t’on — the  camera  pans  on  a person  in  the  audience,  who, 
through  flashback  technique,  applies  the  specific  report  being 
studied  to  his  or  her  persona)  experience.  One  example  is  a 
young  woman  who  reviews  a period  in  her  life  when  she, 
unknown  to  her  husband,  visits  an  abortionist  because  she 
feels  they  cannot  afford  a baby.  After  visiting  the  doctor's 
hoddy  office,  however,  she  is  unable  to  go  through  with  the 
i'legal  ocerat’on  and  runs  home  to  her  husband,  who,  in- 
stead of  being  upset  over  impending  parenthood,  assures  her 
they  will  find  a way  to  care  for  their  child. 

EXPLOITIPS: 

Request  bookstore  cooperation  in  displaying  Dr.  Kinsey's 
books,  along  with  stills  from  picture  and  theatre  information. 

Hold  special  screenings  for  doctors  and  nurses.  Sensation- 
seekers  may  be  lured  through  "Adults  Only"  advertising,  if 
exhibitor  so  chooses.  ,frthe 

CATCHLINES:  UK 

An  Amazing  Exploration  of  the  Famed  Kinsey  Reports!  . . . 

The  Sexual  Behavior  of  Mankind  Openly  and  Frankly 
Discussed 

THE  STORY:  "Invasion  Quartet"  (MGM) 

The  year  is  1942.  Confined  to  a military  hospital  in  a com- 
paratively peaceful  portion  of  Southern  England  are  British 
Major  Bill  Travers  and  Captain  Gregoire  Aslan,  the  latter  of 
the  Free  French  Forces.  Both  are  eager  to  return  to  active 
service,  despite  they  are  minus  respectively  a leg  and  a 
hand.  Bane  of  the  life  of  Col.  John  Le  Mesurier,  commander 
of  the  local  Home  Guard,  is  Big  Herman,  a German  long- 
range  gun,  situated  in  occupied  France,  which  periodically 
drops  giant  shells  on  the  countryside.  Inveigling  explosives 
expert  Spike  Milligan  into  joining  them,  they  hijack  a boat, 
cross  the  channel  and  after  a series  of  harrowing  before-and- 
after  adventures  blow  up  the  gun  and  return  home  as  heroes 
and  credited  for  further  service. 

EXPLOITIPS: 

Invite  local  inmates  of  military  hospitals  to  special  screen- 
ing, along  with  personnel  from  rehabilitation  staffs.  Tout 
film  as  a comedy,  playing  up  the  current  successes  being  en- 
joyed by  British-made  comedies.  Decorate  lobby  with  World 
War  II  memorabilia.  Advance  ads  might  play  up  the  mystery,  / 
The  i "Who  Is  Big  Herman??" 

't  t 

CATCHLINES: 

A British  Import  That  Will  Keep  You  Chuckling  From  Start 
to  Finish  . . . Big  Herman  Was  the  Bane  of  Their  Lives  . . . 

BOXOFFICE  BookinGuide  ::  August  28,  1961 


RATES:  20c  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CLEflRIIIG  HOUSE 


HELP  WANTED 


GENERAL  EQUIPMENT— USED 


THEATRES  FOR  SALE 


THEATRE  SEATING 


SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

Wanted:  Live  wire  managers  ...  if 
you  don't  want  to  work  don't  apply. 
Opportunity  to  grow  with  America's 
fastest  growing  theatre  circuit.  Crim 
and  Hargrove  Theatres,  412 V2  So.  Har- 
wood, Dallas,  Texas.  P.O.  Box  223. 


POSITIONS  WANTED 

Manager:  Experienced,  conventional  or 
drive-in.  Exploitation  minded.  References. 
B.  L.  Haley,  4215  A 35th  St.,  Lubbock, 
Texas. 


Husband-wife  team  to  manage,  operate 
or  lease  small  out  or  indoor  theatre. 
Preferable  Southern  California.  Boxoffice 
9337. 


Projectionist:  Over  15  years  in  theatre. 
Complete  sound  and  repair.  Go  anywhere. 
Write  to  902  E.  North  Street,  Staunton, 
Illinois. 


Wanted:  Manager  position,  age  46, 

experience  all  phases  of  operation.  Hard 
top  or  drive-in.  Now  working,  theatre  1 
closing  Sept.  1,  1961.  Available  then,  j 

Want  year  round  job.  Write  Boxoffice 
9338. 


Manager:  15  years  experience,  exploi- 
tation, maintenance.  Conventional-drive-m. 
Excellent  reference.  Boxoffice  9336. 


Projectionist,  thoroughly  experienced, 
desires  permanent  position  anywhere. 
Can  do  maintenance.  R.  H.  Wallace, 
4909  McCcrrt,  Ft.  Worth  15,  Texas. 


FILMS  FOR  SALE 

16  & 35mm  SOUND  and  SILENT  FILMS: 

Free  catalog.  S.K.  Film  Service,  432 
Michigan  Avenue,  Miami  Beach,  Florida. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 


Drive-In  Theatre  Tickets:  100,000  1x2" 
special  printed  rod  tickets,  $37.95.  Send 
for  samples  of  our  special  printed  stub 
roll  tickets  for  drive-ins.  Safe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 


EQUIPMENT  REPAIR  SERVICE 

^ Repair  Broken  Reflectors  with  gurcmteed 
Gatorhide!  Amazing  substance  outlasts 
silvering!  $2.95  postpaid  from  Gatorhide, 
Box  71,  Joplin,  Mo. 


CHEAP  AS  DIRT— and  much  cleaner 
Forest  75A  HI  reflectors,  $49.50;  Simplex 
or  Strong  1KW  arcs,  $49.50;  Simplex 
magazines,  $4.95.  Worth  more  in  parts. 
S.O.S.,  602  W.  52nd,  New  York  19. 


Simplex  E-7  Mechanisms,  repaired,  ready 
to  use  . . . guaranteed  . . . will  trade 
. . . bargains  while  they  last.  Lou  Walters 
Projector  Repair  Service,  £140  Hunnicut 
Rd.,  Dallas  28,  Texas. 


Late  model  Brenkert  projectors,  RCA 

sound,  Magnarcs,  rectifiers,  excellent; 
Super  Snaplite  widescreen  lenses,  Bausch 
& Lomb  CinemaScope  lenses,  perfect. 
Complete  booth  plus  nearly  new  wide- 
screen, $1500.  350  upholstered  chairs, 

good.  Curtain,  rheostat,  track,  controls. 
Operating  week-ends,  wish  to  convert. 
Will  deal.  Robert  Brown,  Arcade  Theatre, 
Leslie,  Michigan.  Phone  JU  9-4841. 


USED  EQUIPMENT:  For  Sale:  Film  stor- 
age cabinets  $1.00  per  unit.  Film  splicers, 
rebuilt  $10.00.  Booth  exhaust  fans  $25.00 
and  up.  Harry  Melcher  Enterprises,  417 
W.  Highland  Ave.,  Milwaukee  3,  Wis- 
consin. 


LENS  FESTIVAL!  Hilux  152  only  $225; 
Hilux  164  only  $200;  Vidoscope  only  _$245; 
Bausch  and  Lomb  $275;  Magnarc  lamp- 
houses,  beautiful  $350  pair;  Thousand 
other  bargains.  Star  Cinema  Supply,  621 
West  55th  Street,  New  York  19. 


Pvt.  party  will  dispose  of  pair  Bausch 
& Lomb  scope  anamorphic  lenses.  Like 
new.  $275.  Edward  Fox,  2746  Fullerton 
Avenue,  Chicago,  Illinois. 


16mm  Ampro  projectors  $75.00;  16mm 
Bell  & Howell  projectors  $75.00.  Many 
others  from  $40.00.  S.  K.  Film  Service, 
4331  Sheridan  Avenue,  Miami  Beach, 
Florida. 


GENERAL  EQUIPMENT— NEW 

DURABLE  MASONITE  MARQUEE  LET- 
TERS, fit  Wagner,  Adler,  Bevelite.  Black 
or  red.  4"-40c;  8"-60c;  10"-75c;  12"-$1.00; 
1 4 " - $ 1 . 50;  16"-$1.75;  17"-$2.00;  24"-$3.00; 
(10%  discount  100  letters  or  more  over 
$60.00  list).  S.O.S.,  602  W.  52nd,  New 
York  19. 


EQUIPMENT  WANTED 

WANTED:  Push  back  body  form  seats, 
also  theatre  equipment.  Harry  Melcher 
Enterprises,  417  W.  Highland  Ave.,  Mil- 
waukee 3,  Wisconsin. 


STOP:  Before  you  sell  your  equipment 
get  our  quote.  £>.  K.  Film  Service,  4331 
Sheridan  Avenue,  Miami  Beach,  Florida. 


Wanted:  T'o  buy.  In-car  heaters.  Stadium 
type  popcorn  machine.  Boxoffice  9346. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  6,  California. 

678  seat  theatre  in  Northwestern  Colo- 
rado including  real  estate  and  all  equip- 
ment, living  quarters,  and  two  sub-rentals. 
Good  hunting  and  fishing  area.  Reason- 
able down  payment  and  terms  to  good 
operator.  Boxoffice  9339. 


FOR  SALE:  Modern  Drive-In  Theatre, 
Okanagan  Valley,  British  Columbia.  400 
car.  Potential  population  25,000.  Best  cli- 
mate in  Canada.  Data  and  pictures  avail- 
able. Owner  retiring.  Box  580,  Kelowna, 
B.C. 


FOR  SALE:  Very  cheap,  33  years  op- 
eration. Call  or  write.  Phone  AD  2-6519, 
Regal  Theatre,  2010  St.  Joseph  Avenue, 
St.  Joseph,  Mo. 


ILLNESS  forces  sacrifice  sale  modern 
brick  and  steel  theatre,  stereophonic 
sound,  36'  screen,  420  seats.  Apartments 
and  space  rental.  Contact,  Otto  Soren- 
sen, Powers  Lake,  North  Dakota. 


Modem  215  seat  theatre,  Hwy.  33, 
Horicon,  Wisconsin.  Population  3000,  no 
competition,  operating  weekends.  Profit- 
able, long  established  family  operation. 
Block  with  brick  front,  fully  equipped. 
Don  Schrab,  Realtor,  Horicon,  Wisconsin. 


Fine  Iowa  Theatre.  Owner  retiring 
after  25  years.  $12,000  handles.  Boxoffice 
9344. 


For  Sale:  660  cars,  first  run;  retiring; 
drawing  50,000  potential.  Write  Sky-Way, 
Butler,  Pa. 


No.  Calii.  Closed  situation.  Two  down- 
town and  17  acre  drive-in.  Top  condition, 
includes  realty,  personality,  furnishings, 
equipment.  Low  down  payment  to  right 
party.  Retiring  owners  make  plenty  here. 
Write  Clark  Agency,  Realtors,  1110  So. 
El  Camino  Real,  San  Mateo,  Calif. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


We  want  indoor  art  theatre  possibilities 
and  drive-ins  to  lease  or  buy  in  metropo- 
litan areas  of  75,000  population  or  above. 
If  you  have  problem  theatres  we  will 
make  them  make  money.  Locations  in 
Southwest  preferred.  Contact  C.  A. 
Ingram,  Crim  & Hartgrove  Theatres,  412 
South  Harwood,  Dallas,  Texas.  RI  8-0209. 


Wanted  to  buy  or  lease  drive-in  the- 
atres in  Ohio.  500  car  capacity  or  larger. 
Send  details  in  first  letter  for  quick 
deal.  Boxoffice  9340. 


Want  to  lease  or  manage  drive-in  the- 
atre in  Colorado.  Experienced  all  phases. 
Married,  young  and  college  educated. 
Boxoffice  9345. 


Buy,  lease  or  trade  for  20  unit  apart- 
ment in  California  Central  Valley  for 
drive-in  theatre  or  hardtop.  West  only. 
Full  particulars  first  letter.  Boxoffice  9347. 


BUY!SELL!TRADE! 

FIND  HELP  OR  POSITION 

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BOXOFFICE 

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Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  <S  RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  avatlable 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


THEATRES  FOR  SALE  OR  LEASE 


For  Rent:  Nite  Club  Theatre,  deluxe 
complete.  A.  B.  Coleman,  401  Park 
Avenue,  Columbia,  Missouri. 


BUSINESS  STIMULATORS 


Bingo,  more  action!  $4.50M  cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36.  N.  Y.  


Midget  Bibles.  $50/thousand.  lxU/j". 
224  pages.  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 

Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 


Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


BUSINESS  OPPORTUNITIES 

BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Warms,  tender- 
izes and  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location. 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building, 
Nashville,  Tennessee. 

For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. S0'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
S'treet,  Vancouver,  B.  C. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


Want  Ads  Work  Fast! 
Get  Results  at  Once! 
BOXOFFICE 


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Order  Form 

BOXOFFICE: 

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Kansas  City  24,  Mo. 

Please  enter  my  subscription  to 
BOXOFFICE,  52  issues  per  year 
(13  of  which  contain  The  MODERN 
THEATRE  Section). 

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THEATRE  

STREET  

TOWN STATE.  . . 

NAME  

POSITION  


BOXOFFICE  ::  August  28,  1961 


EARLIEST  DELIVERY  OF  HEATERS  DUE  TO 
OVERWHELMING  DEMAND  OCT.  1 5th-ORDER  NOW! 


PORTABLE  IN 


LEASED  $1.00  DOW 


' SM  ZM- * 


No  BIG  Electric  Bills! 


NO  WIRING 
NO  BATTERIES 
NO  FUMES  y 


NOW  EVERY  DRIVE-IN 
CAN  AFFORD  HEATERS! 
NO  DOWN  PAYMENT  - 
USE  OUR  PAY  AS  YOU 
USE  PLAN! 


SAFER  OPERATION 


PORTABLE-NO  INSTALLATIONS-COST 
LESS  THAN  3c  PER  SHOW 


MORE  ECONOMICAL 


MORE  HEAT 


STANFORD  INDUSTRIES,  INC. 


6400  WEST  95th  STREET  • GArden  4-3070  # OAK  LAWN,  ILLINOIS 


WRITE  OR  WIRE  NOW! 


oiti'H 


SEPTEMBER  4,  1961 


Foreign  film  stars,  established  boxoffice  draws  in  their  own  countries,  but  virtually  unknown  to 
U.S.  audiences,  will  be  introduced  in  American-made  films,  in  greater  numbers  than  ever  before, 
during  the  1961-62  season.  One  of  the  pictures,  Howard  Hawks'  "Hatari,"  starring  John 
Wayne  and  Red  Buttons  (at  left)  will  present  Michele  Girardon  and  Gerard  Blain  (standing) 
from  France,  and  Elsa  Martinelli  from  Italy  and  Hardy  Kruger  from  Germany. 


Cover  Feature 


SIKH  Aiwr  DOG 

W RECEIVE  SUCH  A 


CAMPAIGN 


SATURATION  TV  ON  BOTH  NATIONAL  & LOCAL  LEVELS! 

• The  first  motion  picture  to  be  given  extended  promo- 
tional coverage  on  NBC-TVs  most  important  new  Fall 
show  — “Walt  Disney’s  Wonderful  World  of  Color” 
(Every  Sunday  Night)! 


National  commercial  coverage  over  the  entire  NBC-TV 
200-City  Network  on  television’s  very  top-rated 
shows,  reaching  every  major  audience! 


An  avalanche  of  “high-rating’ 
before  and  during  playdate! 


local  TV  commercials 


NEWSPAPER  CO-OP  ADVERTISING-PUBLICATIONS  CAMPAIGN— 
AND  FULL  PROMOTION,  PUBLICITY  & EXPLOITATION  COVERAGE! 


For  release  from  Buena  Vista: 

OCTOBER-NOVEMBER 


WALT  DISNEY’S 


— DONALD  CRISP  ■ LAURENCE  NAISMITH  ■ ALEX  MACKENZIE  • KAY  WALSH 

Associate  Producer  HUGH  ATTWOOLL  • Directed  by  DON  CHAFFEY  • Screenplay  by  ROBERT  WESTERBY  • From  story  ot  6reyfnars  Bobby  by  ELEANOR  ATKINSON 

Released  by  BUENA  VISTA  DISTRIBUTION  CO  . INC  • *1961  Walt  Disney  Productions 

TECHNICOLOR' 


NOW  UNDER  CONSTRUCTION  IN  YOUR  WILL  ROGERS  HOSPITAL 

WE  NEED  YOUR  HELP 


JJ  Jl  A / NOW  UNDER  CONSTRUCTION  IN  YOUR  V 

mOtywdiM  i^eaitd 


Hospital  President, 
A.  Montague,  made 
dedication  address 
in  June  — At  right 
is  construction  scene 
— completion,  October 


TOPPING  ALL  OUR  ACCOMPLISHMENTS  IN  HEALING  SERVICE  TO  "OUR  OWN”  AND  ALL  MANKIND 


EXHIBITORS 

SAY- 


WE'LL  TAKE  UP 

AUDIENCE 

COLLECTIONS* 


Will  Rogers  main  building 


Over  the  past  ten  years  your  Will  Rogers  Hospital  has  made 
one  great  advancement  after  another  in  healing  Entertainment 
Industry  Employees.  Once  we  treated  but  one  disease-today 
it’s  fifteen!  Now  we’re  making  our  Greatest  Step  Forward,  and 
it  becomes  the  proud  duty  of  every  circuit,  every  theatre  and 
every  show  business  employee  to  go  all  out  in  this  year’s  fund 
drive.  We  need  you  now! 

Annual  Audience  Collections  are  now  on-Exhibitors  everywhere  are  urged  to  say  “Yes” 
when  asked  to  participate.  Don’t  hesitate.  The  public  accepts  the  Will  Rogers  appeal. 
They  understand.  The  public  benefits  from  our  research— and  is  well  aware  of  the  great 
good  Will  Rogers  is  doing  in  the  prevention  and  cure  of  all  chest  disease,  including  lung 
cancer,  chronic  heart  disease,  and  tuberculosis. 

Keep  the  campaign  on  the  upswing-back  up  the  Audience  Collections  NOW-and  the 
Christmas  Salute  in  the  Fall.  Drop  us  a note.  Tell  us  when  and  where  you’ll  make  the 
collections.  We’ll  rush  you,  FREE,  the  Rock  Hudson  trailer  and  instructions-but  do  it  now! 


"1 


fit*  WILL  ROGERS  HOSPITAL 
*CHRISTMAS  AND  RESEARCH  LABORATORIES 


SALUTE,  TOO 


NATIONAL  OFFICE:  1501  BROADWAY,  NEW  YORK  36,  N.Y. 


SIDNEY  CARROLL  a*d  ROBERT  ROSSEN 
GNenWBcoPE 


It 

probes 
the 

stranger 
. . . the 
pick-up 
...  the 

savage 

realities! 


■ " THE  HUSTLER"  explodes  on  the  screen  this  month! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 


JESSE  SHLYEN  ....  Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 


I.  L.  THATCHER  ..  Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

j m Publication  Offices:  825  Van  Brunt  Bird.  W; 

Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Editor;  Jesse  Shlyen,  Managing 
Editor;  Morris  Schlozraan,  Business  Man- 
ager; Hugh  Froze,  Field  Editor;  I.  L. 

Thatcher,  Editor  The  Modern  ITieatre 
„ Section.  Telephone  CHestnut  1-7777.  ;$?: 

Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
feller  Center,  New  York  20,  N.  Y.  Donald 

M.  Mersereau,  Associate  Publisher  & Si; 

General  Manager;  A1  Steen.  Eastern  Edi- 

tor.  Telephone  COUmibus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave..  Chicago  11,  III.,  Frances  B 
Clow.  Telephone  SCperlor  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbeacb 
1-5284.  |i 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood  l;!?; 

28,  Calif.  Ivan  Spear,  manager,  Tele-  ;;|; 

phone  Hollywood  5-1186  Equipment  and  Si; 

Non-Film  Advertising — 672  S.  Lafayette 
Park.  Los  Angeles.  Calif.  Bob  Wett-  l;l;l; 

stein,  manager.  Telephone  DUnkirk  8-2286. 

London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733.  || 

The  MODERN  THEATRE  Section  Is  In- 
cluded In  the  first  Issue  of  each  month.  ;§;; 

Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  .1.  S Conners.  140  State  St 
Baltimore:  George  Browning,  119  E.  Ss 

25th  St  I;;;;; 

Boston:  Guy  Livingston,  80  Boylston,  si; 

Boston,  Mass.  Ijj; 

Charlotte:  Blanche  Carr,  301  S Church  ;!;!;: 

Cincinnati:  Frances  nanford,  UNnlversity 

1- 7180. 

Cleveland:  W Ward  Marsh,  Plain  Dealer. 

Columbus:  Fred  Oestrelcher.  52%  W.  I;!;;; 

North  Broadway. 

Dallas:  Mable  Gulnan,  5927  Wlnton.  !;i;j 

Denver.  Bruce  Marshall.  2881  S.  Cherry  i!*i 

Way. 

Des  Moines  Russ  Schoch.  Register-Tribune 
Detroit:  H.  F.  Reves,  906  Fox  Theatre  jig 

Bldg.,  WOndward  2-1144. 

Hartford:  Allen  M.  Wldem.  Cn  9-8211.  ;!;| 

Jacksonville:  Robert  Cornwall.  1199  Edge- 
wood  Ave.  I;:;;: 

Memphis:  Null  Adams.  707  Spring  St.  ;$ 

Miami:  Martha  Ltimmus,  622  N.E.  99  St.  !;S 

Milwaukee:  Wm.  Nlchol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 

St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. !;;;!; 

Omaha:  Irving  Raker.  911  N.  51st  St. 

Pittsburgh:  R.  F.  Klingensmlth.  516  Jean- 
ette. Wllklnsburg,  Cnurchill  1-2809. 

Portland  Ore.:  Arnold  Marks,  Journal. 

Providence:  Wm.  Trambukis,  LoeWs  State.  Si 

St.  Louis:  Joe  & Joan  Pollack,  7335 

Shaftsbury,  University  City.  PA  5-7181.  SS 

Salt  Igtke  City:  H.  Pearson,  Deseret  News.  SS 

Ban  Francisco:  Dolores  Barusch,  25  Tay-  i| 

lor  St.,  ORdway  3-4813;  Advertising: 

Jerry  Nowell,  417  Market  St.,  Yukon  SS 

2- 9537.  i;;i 

Washington:  Charles  Hurley.  306  H St.  Si? 

N.  W.  |l 

In  Canada  §;;; 

Montreal:  Room  314,  625  Belmont  St., 

Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb.  SS 

Toronto:  2675  Bayvlew  Ave.  Wlllowdale, 

Ont.  W.  Gladisb. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 

Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City,  SI 

Mo.  Sectional  Edition,  $3.00  per  year. 

National  Edition.  $7.50 

SEPTEMBER  4,  1961 

Vol.  79  No.  20 


DOUBLE  OPPORTUNITY  IN  SINGLE  BILLS 


EVERY  so  often,  someone  has  come  for- 
ward with  the  prediction  that  “double- 
bills are  on  the  way  out.”  But,  thus  far,  this  has 
appeared  to  be  only  wishful  thinking.  Currently, 
Robert  M.  Sternburg,  president  of  New  England 
Theatres,  Inc.,  as  well  as  of  Allied  Theatres  of 
New  England,  has  made  the  prediction  that 
“95  per  cent  of  our  theatres  will  be  giving  a 
single-feature  program  before  the  year  is  out” 
and  that  “soon  all  theatres  will  abandon  the 
double  feature.”  Mr.  Sternburg  was,  of  course, 
speaking  only  for  the  New  England  territory, 
where,  he  says,  only  Boston  holds  to  the  double- 
feature policy. 

It  would,  perhaps,  be  in  the  nature  of  com- 
pleting a circle,  if  New  England  entirely  dropped 
double-bills,  for  it  was  there,  at  the  old  Beacon 
Theatre  in  Boston,  where  this  doubtful  practice 
originated.  If  New  England  showed  the  rest  of 
the  industry  that  dual-featuring  was  a relic  of 
the  past — and  held  firmly  to  single-feature  pro- 
grams— it  could  have  a salutary  effect  on  ex- 
hibition policies  throughout  the  country. 

Texas  exhibitors  long  have  proved  that  single- 
feature  showings,  coupled  with  a variety  of  short 
subjects,  attract  patronage  in  profitable  volume. 
Until  comparatively  recently  the  double-bill  was 
a rarity  in  that  state.  But,  several  years  ago, 
when  the  supply  of  quality  product  was  at  very 
low  ebb,  the  “bargain  bills”  got  started  down 
there  and,  as  a “defensive”  measure,  they  began 
to  spread.  In  Texas,  as  well  as  in  other  states, 
drive-ins  extended  the  practice  and,  with  many  of 
them  offering  triple  and  quadruple-bills,  the  in- 
sidious practice  was  compounded. 

There  is  no  denying  that  there  are  some  areas 
and  some  particular  situations  where  patrons 
will  accept  quantity,  with  little  regard  for  qual- 
ity. But  the  evidence  inherent  in  the  much 
greater  crowds  that  are  attending  the  showings 
of  single,  quality  features  should  stand  out  as 
a beacon  guiding  exhibitors  more  and  more  in 
this  direction. 

One  of  the  drawbacks  to  improving  the  situa- 
tion and  the  condition  in  the  larger  cities  usually 
has  been  the  fear  on  the  part  of  those,  who 
could  see  the  light,  that  those  who  did  not  go 
along  would  have  an  advantage.  Too,  when  the 
switch  from  the  double-bill  practice  was  made,  it 
was  not  continued  long  enough;  and,  perhaps, 
the  programs  were  not  well  enough  planned. 
Those  who  persisted,  who  got  solidly  behind 
each  single-feature  and  shorts-unit  program  and 
stressed  quality  and  variety,  made  it  a paying 
policy.  In  fact,  we  know  of  a number  of  in- 
stances where  double-bills,  coupled  with  low 
prices,  were  replaced  by  single  features  sold  at 
higher  admissions,  which  turned  the  tide  of 
those  houses  from  also-rans  into  good  and  con- 
sistent money-makers. 


Another  drawback  to  change  from  double  bills 
in  many  situations  is  the  booking  practice  that 
is  becoming  more  restricting  with  each  passing 
week — the  multiple  day-and-date  runs  of  the 
same  two  features  in  ten  or  more  theatres. 
More  often  than  not,  the  two  pictures  are  of 
“A”  caliber,  which,  as  we  have  pointed  out 
many  times  before,  is  a foolhardy  waste  of  good 
product.  But  the  exhibitors  are  not  always  at 
fault  in  these  instances.  These  bookings,  often 
are  “locked  in”  and  the  theatre  man  is  given 
little  choice  in  the  matter.  Too,  exhibitors  in 
the  subsequent-run  situations  feel  that  they  must 
follow  the  pairing  example  that  is  established 
in  the  earlier  runs  or  lose  prestige  in  the  eyes 
of  their  patrons.  Thus,  the  insidious  practice  is 
further  compounded. 

As  many  times  as  someone  has  said  that 
double-features  were  on  the  way  out,  it  also  has 
been  said  that  this  would  prove  a boon  to  the 
industry.  We  heartily  agree!  To  many  people, 
the  double-bill  is  a deterrent,  rather  than  an 
attraction.  The  single-bill  would  permit  of  better 
scheduling  of  the  feature;  it  would  make  good 
attractions  available  more  frequently  and  more 
regularly;  supplemented  with  good  short  sub- 
jects, it  would  add  to  the  variety  and  enjoyment 
of  each  program.  And,  as  Mr.  Sternburg  so  aptly 
put  it,  “there’ll  be  better  value  for  every  dollar 
spent  at  the  boxoffice.” 

★ ★ 

State  Fair  Exhibits 

Gaining  ground  as  a means  of  bringing  the 
motion  picture  industry  and  its  product  to  the 
attention  of  large  segments  of  the  public  is  the 
participation  by  exhibitor  organizations  in  state 
fairs.  Since  1952,  when  the  Independent  Theatre 
Owners  of  Ohio  sponsored  the  first  exhibit  at 
its  state’s  fair  on  behalf  of  the  industry,  Indiana, 
Texas,  Michigan,  Missouri  and  Kansas,  among 
others,  have  joined  in  this  type  of  activity.  Thus, 
at  the  exhibits,  displays  of  historic  interest  from 
past  movies  and  the  showings  of  clips  from 
forthcoming  films  have  stimulated  new  interest 
in  motion  pictures  and  in  the  industry.  The  state 
fair  at  Sedalia,  Mo.,  annually  attracts  more  than 
500,000  people.  In  the  other  states,  the  at- 
tendance also  runs  into  the  hundreds  of  thou- 
sands. And  it  is  gratifying  that  a substantial  por- 
tion of  these  people  visit  this  industry’s  exhibits. 
This  is  a highly  worthwhile  public  relations  ac- 
tivity that  should  be  extended  to  every  state  in 
the  Union. 


Up  to  Majors  to  Stabilize 
Industry , Says  Warner 


HOLLYWOOD — Major  film  companies, 
not  the  independent  producer,  can  best 
serve  the  future  growth  and  stability  of 
American  motion  pictures.  Jack  L.  Warner, 
president  of  Warner  Bros.,  declared  in  a 
forthright  review  of  his  recent  extended 
business  survey  abroad  and  subsequent 
home  office  conferences  in  New  York  with 
Benjamin  Kalmenson,  executive  vice-presi- 
dent. He  also  warned  that  the  current 
challenge  of  European  films  must  be  met 
by  a flow  of  high  quality  American  films 
to  global  audiences. 

“The  job  can  be  done  only  by  people  who 
have  a vast  stake  in  the  lasting  success  of 
the  industry,”  said  Warner.  “The  inde- 
pendent producer,  who  goes  from  studio  to 
studio  or  works  in  his  home,  cannot  meet 
or  even  importantly  share  this  responsi- 
bility. He  may  be  in  Hollywood  today,  in 
Europe  tomorrow  or  out  of  business 
entirely. 

“Both  in  this  country  and  especially 
overseas,”  said  the  Warner  Bros,  president, 
“a  stable  Hollywood  means  companies  with 
long-established  reputations  based  on 
notable  accomplishments  in  the  production 
and  advancement  of  motion  pictures.  It 
means  magnificently  equipped  studios  with 
the  world’s  finest  production  facilities.  It 
also  means  experienced  guidance  for  the 
world’s  foremost  creative  talents;  most 
important,  it  means  a continuing  flow  of 
high  quality  American  films  to  global 
audiences. 

“It  is  imperative  that  we  maintain  this 
image  by  keeping  it  based  on  fact,”  he 
said,  adding  that  this  can  only  be  accom- 


HOLLYWOOD — Target  of  what  may  be 
an  opening  drive  against  sexy,  “girlie” 
films  being  made  here  was  the  motion  pic- 
ture industry  and  Hollywood  Motion  Pic- 
ture & Television  Museum.  The  blast  was 
made  in  the  L.  A.  County  Board  of  Super- 
visors chambers  by  supervisor  Kenneth 
Hahn  following  introduction  of  a resolu- 
tion, passed  later  by  the  board,  to  deny  a 
license  renewal  for  the  Lyric  Theatre  in 
Walnut  Park,  whose  permit  expired  June 
30  after  complaints  were  registered  that 
the  house  was  showing  risque  films. 

Hahn  asserted  that  certain  movie-mak- 
ers were  making  “junk  films”  and  that  he 
would  seek  to  withhold  county  support  for 
the  museum  unless  the  situation  is  cleaned 
up.  However,  it  was  ascertained  by  the 
Screen  Actors  Guild  that  none  of  the  nude 
and  semi-nude  reels  referred  to  by  Hahn 
was  made  by  the  organized  industry,  and 
although  Hahn  admitted  that  many  of  the 
“adults  only”  pictures  were  foreign  im- 
ports and  did  not  qualify  for  the  Produc- 
tion Code  Seal  he  declared  that  too  many 
theatres  were  showing  them  and  using  ad- 
vertising based  on  the  “adults  only” 
theme. 


plished  by  people  who  have  expressed 
their  faith  in  the  permanency  of  the  in- 
dustry with  capital  investments  “running 
into  hundreds  of  millions  of  dollars.” 

Maintaining  and  increasing  the  stability 
of  the  industry  always  has  been  a major 
Warner  Bros,  objective,  the  executive  said, 
observing  that  the  company  “always  has 
regarded  the  production  of  films  as  a going, 
growing,  permanent  business. 

“Our  company  has  been  in  business  for 
many  years,”  he  declared,  “and  before  and 
since  our  successful  introduction  of  the 
talking  picture  we  have  built  for  the  future 
of  a greater  industry.  Today  we  have  a 
worldwide  organization,  as  solidly  founded 
on  public  trust  and  confidence  as  any  great 
company  providing  goods  or  services  for  a 
global  market. 

“We  have  steadily  enlarged  the  scope  of 
our  studio  activities  to  include  the  produc- 
tion of  television  films  which  are  finding 
the  same  enthusiastic  reception  abroad 
that  made  them  network  leaders  in  the  U.S. 

“Our  present  program  of  theatrical 
motion  pictures  is  the  most  ambitious  of 
our  company’s  entire  history,  from  the 
standpoint  of  productions,”  he  said. 

Citing,  in  addition,  WB’s  building  of  its 
contract  roster,  development  of  new  stars, 
encouragement  to  new  talent  in  all  creative 
fields,  plus  the  company’s  welcome  to  re- 
sponsible independent  producers,  Warner 
concluded,  “This  is  the  kind  of  long  range, 
forward  looking  policy  Warner  Bros,  will 
vigorously  pursue.  We  believe  motion  pic- 
tures are  here  to  stay  and  we  want  to  keep 
their  headquarters  in  California.” 


It  was  understood  that  Hahn’s  mention 
of  the  museum  was  due  to  his  feeling  that 
influential  people  connected  with  it  could 
control  the  unsavory  films  being  released. 
He  reiterated,  following  the  board  meeting, 
that  the  board  could  stop  financing  on 
the  museum,  but  added  that  he  personally 
wanted  it  built  and  would  work  toward 
that  end. 

A spokesman  for  the  Association  of  Mo- 
tion Picture  Producers  defended  Hollywood 
by  stating:  “The  films  in  question,  which 
were  involved  in  the  resolution  to  deny 
a license  to  the  Lyric  Theatre,  were  not 
made  by  the  motion  picture  industry.  They 
were  completely  outside  the  industry’s 
jurisdiction.” 

George  Chandler,  president  of  SAG,  is- 
sued the  following  statement: 

‘The  cheap,  lascivious  films  featuring 
nude  and  near-nude  girls  now  being  made 
by  some  fly-by-night  operators  in  the  L.  A. 
area,  should  be  condemned  by  every  de- 
cent person.  The  makers  of  these  films  are 
not  part  of  the  real  motion  picture  in- 
dustry . . . Almost  all  of  these  films  are 
made  under  nonunion  conditions.” 


C0MP0  Film  Program 
Into  Cincinnati  Area 

CINCINATTI  — Jack  Haynes,  general 
manager  of  Shor  Theatres,  was  named 
temporary  chairman  of  the  central  exhibi- 
tors committee  of  the  COMPO  film  mer- 
chandising plan  at  a meeting  held  in  the 
Hotel  Netherland  Hilton  August  24.  The 
session  was  arranged  by  Charles  E.  Mc- 
Carthy, COMPO’s  executive  vice-president. 

The  COMPO  plan  received  a unanimous 
vote  by  the  approximately  60  independent, 
circuit  and  drive-in  exhibitors  and  local 
distribution  executives,  following  the  ex- 
planation of  the  COMPO  plan  and  its 
results  in  other  areas  where  the  plan  has 
been  tried. 

Executives  who  spoke  for  the  plan 
included  Alexander  Moss,  Pittsburgh, 
assistant  to  McCarthy;  Harry  Mendel, 
president  of  the  Pennsylvania  Allied  unit; 
Howard  Minsky,  assistant  general  sales 
manager,  Paramount,  and  Robert  Fergu- 
son, national  director  of  advertising,  pub- 
licity and  exploitation,  Columbia. 

Haynes  will  call  the  committee  together 
as  soon  as  a date  can  be  arranged  to  ap- 
point a permanent  chairman  and  to  get 
the  plan  into  orbit.  Committee  members 
appointed  are  Haynes;  Carl  Ferrazzo,  Shor 
Theatres;  Joseph  Alexander,  RKO  Thea- 
tres division  manager;  James  McDonald, 
TOC  president,  all  from  Cincinnati;  Ken- 
neth Prickett,  executive  secretary,  Inde- 
pendent Theatre  Owners  of  Ohio,  and  Mil- 
ton  Yassenoff,  Academy  Theatres,  Colum- 
bus; Michael  Chakeres,  general  manager, 
Chakeres  Theatres,  Springfield;  Albert 
Aaron,  Charleston;  J.  H.  Davidson,  Lynch- 
burg; Sam  Mills,  Schine  circuit,  Lexing- 
ton, Ky„  and  Moss,  Pittsburgh. 


Allied  Unit  of  Illinois 
Adds  8 New  Members 

DETROIT — “New  members  are  increas- 
ing the  ranks  of  Allied  regional  organiza- 
tions across  the  country,”  Milton  H.  Lon- 
don, executive  director  of  Allied  States 
Ass’n,  announced  following  a national 
board  meeting  here. 

In  confirmation,  London  released  a list 
of  eight  new  exhibitor  members  gained  by 
Allied  Theatres  of  Illinois  within  the  past 
week  as  a typical  example  pointing  toward 
immediate  future  growth.  The  list  follows: 
Blackstone,  Dwight;  Lorraine,  Hoopeston; 
Paxton,  Paxton;  Clintonia,  Clinton  Outdoor 
Theatre,  Clinton;  Watseka,  Watseka,  all  in 
Illinois  belonging  to  the  McCollum  Theatre 
circuit  under  the  direction  of  Art  Nelson; 
River  Park  Theatre,  South  Bend,  Ind.,  op- 
erated by  Jerry  Vogel;  California  Theatre, 
Chicago,  under  the  management  of  Domo- 
nic  Satoro. 


Columbia  Reports  Another 
$1  Million  Billing  Week 

NEW  YORK — Rube  Jackter,  Columbia 
Pictures  vice-president  and  general  sales 
manager,  reports  that  the  company  has 
rolled  up  a second  one  million  dollar  billing 
week.  This  follows  immediately  on  the 
heels  of  a previous  one  million  dollar’s 
worth  of  billings  reported  by  Jackter  four 
weeks  ago. 


Threatens  Non-Support  of  Museum 
If  Sexy  Productions  Aren't  Stopped 


6 


BOXOFFICE  ::  September  4,  1961 


No  Boycott  by  Allied 
Of  'Sordid  Movies' 


AB-PT  to  Start  Campaign 
For  Attendance  Buildup 


DETROIT  — Secret  investigation  and 
possible  boycott  of  “sordid  movies,” 
charged  to  exhibitor  groups  last  week  in  a 
widely  syndicated  article  by  Harold  Hef- 
fernan,  head  of  the  Detroit  News  Holly- 
wood Bureau,  are  not  being  practiced  or 
planned,  it  was  authoritatively  learned 
from  National  Allied  headquarters  here. 

Heffernan  said  that  the  reports  of  con- 
templated boycott  have  stunned  a few  in- 
dependent producers  “listed  as  chief  vio- 
lators of  good  taste,”  and  predicted  that 
“Should  the  secret  probing  now  understood 
to  be  under  way  among  various  national 
exhibitor  associations  result  in  a boycott 
call  it  would  undoubtedly  prove  the  most 
dramatic  crackdown  in  the  history  of  the 
industry.” 

Heffernan  said  that  “Johnston  and  his 
code  guardians  no  longer  exert  practical 
influence  in  keeping  screens  free  from 
pornography.” 

Noting  that  Allied  President  Marshall 
Fine  was  recently  on  the  west  coast  to 
meet  with  producers,  executive  director 
Milton  H.  London  answered:  “Our  pro- 
grams of  action  could  in  no  way  be  de- 
scribed as  secret  probings.  They  are  quite 
open.  We  are  on  record  as  urging  all  ex- 
hibitors to  play  only  product  which  has 
the  Production  Code  Seal.  It  is  a well- 
known  fact  that  any  form  of  boycott  by 
exhibitors  would  be  illegal  action. 


America  Corp.  Acquires 
Picture  Rights  to  Play 

NEW  YORK — Film  rights  to  a forth- 
coming play  have  been  acquired  by 
America  Corp.  for  distribution  by  Pathe- 
America,  its  distributing  subsidiary.  The 
play  is  “Blood,  Sweat  and  Stanley  Poole,” 
a service  comedy  slated  for  a Broadway 
opening  in  October. 

Gordon  K.  Greenfield,  president  of 
America  Corp.,  said  that  the  acquisition  of 
the  film  rights  was  in  line  with  the  pur- 
pose of  forming  Pathe-America  last  year. 
He  said  the  subsidiary  was  geared  to  han- 
dle a schedule  of  pictures  planned  with  the 
assistance  and  encouragement  of  Theatre 
Owners  of  America  and  other  exhibitor 
groups  and  that  the  recent  acquisition  was 
the  first  in  a series  of  contemplated  major 
film  projects  by  Pathe-America. 

TOA  previously  had  cooperated  in  the 
production  of  “The  Deadly  Companions” 
for  Pathe-America  release. 

Allied  Artists  Promotes 
Sattinger  and  Revoir 

HOLLYWOOD — Following  a board  of 
directors  meeting  held  at  the  studio,  Steve 
Broidy,  president  of  Allied  Artists  Pic- 
tures Corp.,  announced  that  Jack  M.  Sat- 
tinger was  elected  assistant  vice-presi- 
dent and  Earl  Revoir  treasurer  of  the  com- 
pany. Sattinger  also  will  continue  in  his 
present  capacity  of  assistant  secretary.  Re- 
voir was  formerly  assistant  treasurer. 

George  D.  Burrows,  who  had  been  treas- 
urer and  executive  vice-president,  con- 
tinues in  the  latter  post. 


MPAA  Group  Favors 
TOA  Convention  Aids 

New  York — The  Motion  Picture 
Ass’n  of  America  advertising-publicity 
committee  at  a recent  meeting  ap- 
proved cooperation  by  members  in 
several  phases  of  Theatre  Owners  of 
America  annual  convention,  to  be  held 
in  New  Orleans,  October  8-12. 

Displays  for  the  convention  hall  and 
other  meeting  areas  will  be  included 
in  the  cooperative  participation,  as 
well  as  program  advertising  and  other 
activities. 


NTA  Stockholders  Offered 
Note  Exchange  Chance 

NEW  YORK — National  Telefilm  As- 
sociates’ 750  holders  of  approximately 
$1,400,000  of  outstanding  6 per  cent  sink- 
ing fund  subordinated  notes  are  being 
offered  an  opportunity  to  exchange  up  to 
$1,000,000  of  the  old  notes  for  equal 
amounts  of  a new  issue  of  6V2  per  cent 
convertible  sinking  fund  subordinated 
notes,  it  was  announced  by  Leonard  Davis, 
chairman  and  president. 

The  new  6V2  per  cent  note  may  be  con- 
verted to  NTA  common  stock  at  the  rate 
of  $2.50  principal  amount  of  new  notes 
for  each  share  of  common  stock.  This  is 
in  contrast  to  the  old  6 per  cent  notes. 
The  new  6V2  per  cent  notes  are  also  senior 
to  $4,628,747  of  notes  due  August  1,  1957, 
which  were  issued  by  NTA  to  National 
Theatres  and  Television,  Inc.,  largest 
shareholder  in  NTA.  The  old  notes  are 
subordinate  to  NTA’s  indebtedness  to  Na- 
tional Theatres. 

Tenders  of  the  old  notes  for  exchange 
will  be  received  through  September  14 
by  the  corporate  trust  division  of  Bankers 
Trust  Co.  Grace  National  Bank  will  act 
as  trustee  for  NTA  on  the  new  senior 
issue. 


Justin  to  Head  Production 
For  Ely  Laudau  Company 

NEW  YORK — George  Justin  will  be  in 
charge  of  production  for  Ely  Landau’s  new 
motion  picture  organization,  starting  with 
Eugene  O’Neill’s  “Long  Day’s  Journey  into 
Night.”  Justin  also  will  produce  several 
pictures  based  on  important  theatrical  and 
literary  properties  which  will  be  made 
under  the  Landau  banner  during  the  next 
few  years. 

Justin  recently  produced  the  soon-to-be- 
released  “Something  Wild,”  starring  Car- 
roll  Baker,  for  United  Artists  release.  Pre- 
viously, he  produced  Paddy  Chayefsky’s 
“Middle  of  the  Night”  and  was  the  associ- 
ate producer  of  “12  Angry  Men”  and  “The 
Fugitive  Kind.”  He  also  has  produced 
legitimate  plays  and  television  programs. 


NEW  YORK — American  Broadcasting- 
Paramount  Theatres  will  inaugurate  its 
unified  national  campaign  to  increase  at- 
tendance at  a meeting  of  AB-PT  affiliates 
at  the  Concox-d  Hotel,  Kiamesha  Lake,  N.Y., 
next  Thursday  and  Friday  (7,  8).  Edward 
L.  Hyman,  vice-president,  will  pi-eside  at 
the  sessions. 

Other  circuits  and  independent  exhibi- 
toi-s  will  be  apprised  of  the  plan  after  it 
is  revealed  at  the  meeting.  These  operators 
are  those  who  have  endorsed  Hyman’s  cam- 
paign for  orderly  release  of  quality  product 
and  have  indicated  their  willingness  to 
participate. 

Attending  the  two -day  meeting  will  be, 
in  addition  to  Hyman,  the  following  from 
the  home  office:  Simon  B.  Siegel,  executive 
vice-president;  Sidney  Markley,  vice-presi- 
dent; Jerome  B.  Golden,  vice-president  and 
secretary;  Herbert  Hahn,  vice-president; 
Martin  Bi-own,  treasurer;  Bernard  Levy, 
executive  assistant  to  Hyman;  Albert 
Sicignano,  Alvin  Geiler,  Ogden  Bi-adley, 
Morris  Goldschlager,  John  Dorf  and  Mur- 
ray Waterman. 

Representatives  of  the  affiliates  will  be: 

Balaban  Katz,  Chicago:  David  Wal- 

lei-stein,  Nate  Platt,  Harry  Lustgarten, 
John  Dromey  and  Ed  Seguin. 

New  England  Theatres,  Inc.,  Boston; 
Robert  Steimburg,  Chet  Goddai’d,  Jerry 
Govan,  Hy  Fine  and  Jack  Saef. 

Minnesota  Amusement  Co.,  Minneapolis: 
Charles  Winchell,  John  Branton,  Ev  Seibel 
and  George  Shepherd. 

United  Detroit  Theatres:  Woodrow 

Praught,  Tom  Byei’le  and  Gil  Green. 

Buffalo  Pai-amount  Corp.,  Buffalo: 
Arthur  Krolick,  Francis  Anderson,  Edward 
Miller  and  Ben  Dai'gush. 

Arizona  Paramount  Corp.:  George 
Aurelius. 

Intermountain  Theatres,  Salt  Lake  City: 
John  Krier,  Chet  Pi'ice  and  Bob  Workman. 

Philadelphia:  Leon  Serin. 

New  York  and  Bi-ooklyn  Theatres: 
Robert  K.  Shapiro,  Eugene  Pleshette,  Hari-y 
Rubin  and  Henry  Spiegel. 

Newburgh,  N.Y. : Ray  Boyea. 

Ti-i-State  Theati'e  Coi’p.,  Des  Moines: 
Don  Allen  and  Don  Knight. 

Calif oimia  Paramount,  San  Francisco: 
Eai'l  Long. 

Berlin  Bow  for  'Judgment' 
Despite  Tense  Situation 

NEW  YORK — Despite  war  tension,  Stan- 
ley Kramer  will  proceed  with  his  plans  to 
hold  the  world  premiere  of  his  “Judg- 
ment at  Nui-emberg”  in  West  Berlin  on 
December  14.  He  said  he  also  would  abide 
by  his  previous  decision  to  invite  200  press 
representatives  and  statesmen  fi-om  all 
parts  of  the  world  to  attend  the  premiere. 

Kramer  held  meetings  with  United  Art- 
ists representatives  from  its  overseas  of- 
fices last  week  on  the  releasing  and  promo- 
tion plans  for  the  picture. 

“Judgment  at  Nuremberg”  will  open  in 
New  York  at  the  RKO  Palace  on  Decem- 
ber 19  and  in  Los  Angeles  on  December  21 
in  the  RKO  Pantages. 


BOX  OFFICE  ::  September  4,  1961 


7 


Youngslein  Officially 
Resigns  from  UA 

NEW  YORK — Max  E.  Youngstein  for- 
mally and  officially  has  announced  his 
resignation  as  vice- 
president  and  di- 
rector of  United  Art- 
ists, effective  Janu- 
ary 1.  In  confirming 
the  long  reported 
move,  Youngstein 
said  he  believed  his 
contemplated  depart- 
ure from  the  com- 
pany was  “one  of  the 
worst  kept  secrets  in 
the  history  of  the 

Max  E.  Youngstein  motion  picture  in- 
dustry.” 

Effective  as  of  the  same  date,  Young- 
stein also  will  resign  as  president  of  UA’s 
record  and  music  companies,  as  well  as  all 
other  positions  he  holds  with  any  and  all 
of  the  subsidiaries  of  the  parent  company. 

While  Youngstein’s  resignation  was  gen- 
erally known,  his  future  plans  are  being 
kept  a closely  held  secret.  In  fact,  it  is  re- 
ported that  Youngstein  hasn’t  fully  made 
up  his  mind  on  what  he  is  going  to  do.  It 
is  known  that  he  has  received  a number 
of  offers  from  other  companies,  both  in 
and  out  of  the  industry.  It  also  is  known 
that  Youngstein  for  many  years  has  had 
his  eyes  on  the  production  side  of  the  busi- 
ness and  had  set  his  sights  on  that  goal. 
The  gossip  has  been  that  he  might  head 
up  the  advertising-publicity  department 
of  another  company,  that  he  may  become 
the  president  of  another  company  and 
that  he  is  planning  to  form  a new  produc- 
tion organization. 

In  any  event,  at  this  point,  Youngstein 
is  not  talking.  All  that  had  been  known 
was  that  he  would  officially  announce  his 
UA  resignation  on  or  about  September  1, 
which  he  has  done. 

Youngstein  started  in  the  business  as 
business  manager  of  the  Hal  Horne  Or- 
ganization in  1941,  later  becoming  assist- 
ant advertising  and  publicity  chief  for 
20th  Century-Fox.  In  the  war  years,  he 
was  with  the  Motion  Picture  & Special 
Events  section  of  the  War  Finance  Di- 
vision of  the  Treasury  Department.  He 
joined  Eagle-Lion  in  1946  as  advertising 
director  and  subsequently  became  a vice- 
president,  a post  from  which  he  resigned 
to  take  a similar  post  with  Paramount. 
In  1951,  he  became  affiliated  with  the  new 
management  group  of  United  Artists  as  a 
partner  and  vice-president. 


'Ben-Hur'  Worldwide  Gross 
Now  Over  $75,000,000 

LOS  ANGELES— MGM  officials  have 
disclosed  that  “Ben-Hur”  has  passed  the 
$75,000,000  mark  on  a worldwide  gross  and 
that  the  production  currently  is  registering 
about  $400,000  weekly  in  a current  wave  of 
drive-in  dates  around  the  country. 

More  than  $50,000,000  of  the  figure  is  at- 
tributed to  the  U.S. -Canadian  market 
where  the  film  now  has  been  seen  in  about. 
3,500  theatres.  It  will  open  this  fall  in 
another  1,500  theatres. 

The  Egyptian  Theatre  here  is  the  lone 
remaining  major  city  exclusive  run. 


Coca-Cola  Again  Sponsors 
TOA#s  President's  Event 

NEW  YORK — The  Coca-Cola  Company 
will  again  sponsor  the  President’s  Banquet, 
which  will  conclude  the  14th  annual  con- 
vention of  the  Theatre  Owners  of  America 
at  the  Roosevelt  Hotel,  New  Orleans,  Oc- 
tober 12,  according  to  Albert  M.  Pickus, 
TO  A president. 

The  National  Ass’n  of  Concessionaires, 
which  is  holding  its  convention  concur- 
rently with  TOA’s,  will  also  participate  in 
the  banquet. 

It  also  announced  that  Mrs.  Rodney  D. 
Toups,  wife  of  the  retired  manager  of 
Loew’s  Theatres  in  New  Orleans,  has  been 
named  chairman  of  the  ladies  arrange- 
ments committee  for  the  convention.  She 
will  be  assisted  by  a group  from  the  Women 
of  the  Motion  Picture  Industry  (WOMPI) 
chapter  in  New  Orleans. 

The  ladies’  program  will  consist,  among 
other  events,  of  breakfast  at  Brennan’s, 
entertainment  by  Dixieland  jazz  bands, 
tour  of  the  French  Quarter  and  of  the 
Garden  District  homes.  Wives  of  members 
of  the  National  Ass’n  of  Concessionaires, 
which  will  be  holding  its  convention  con- 
currently with  TOA  at  the  Roosevelt  Ho- 
tel, will  participate. 

Mrs.  Toups’  cochairwomen  will  be  wives 
of  Louisiana  and  Mississippi  theatre  ex- 
ecutives; namely,  Mrs.  Kermit  Carr,  Mrs. 
T.  G.  Solomon,  Mrs.  L.  C.  Montgomery, 
Mrs.  Don  Stafford  and  Mrs.  Samuel 
Wright. 

The  WOMPI  committee,  appointed  by 
Della  Jean  Favre,  president,  consists  of 
Mrs.  Gene  Barnett,  Helen  Bila,  Mrs.  Ber- 
nice Chauvin,  Mrs.  Blanche  Gubler,  Ida 
Klos,  Evelyn  McNulty,  Mrs.  Lee  Nickolaus, 
Mrs.  Berglund,  Mrs.  Corinne  Bouche, 
Gertrude  Davis,  Mrs.  Imelda  Giessinger, 
Audrey  Hall,  Mrs.  Emily  Landry,  Jean  Ella 
Moriarty  and  Mrs.  Anna  Sinopoli. 

The  women  also  will  participate  in  all 
the  social  events  arranged  by  TOA  for  the 
men  attending  the  convention. 

Mrs.  Toups  has  been  prominent  in  New 
Orleans  affairs  and  is  active  in  the  Cham- 
ber of  Commerce,  Office  of  Civil  Defense, 
Saro  Mayo  Hospital  Guild  and  many  other 
organizations.  She  was  given  the  “Woman 
of  the  Year”  award  of  the  Federation  of 
Women’s  Clubs  of  New  Orleans  and  the 
“Lady  of  the  Year”  award  by  Beta  Sigma 
Phi,  national  sorority. 


Ten  Roadshow  Dates  Set 
For  #E1  Cid'  by  Yearend 

LOS  ANGELES— Allied  Artists  will  have 
ten  roadshow  engagements  by  the  end  of 
the  year  for  “El  Cid,”  with  the  American 
premiere  of  the  Samuel  Bronston  produc- 
tion set  for  December  14  at  the  Warner 
Theatre,  New  York. 

A record  sum  of  $1,500,000  will  be  spent 
by  AA  on  the  national  campaign  of  the 
release,  which  will  have  its  local  run  at 
the  Carthay  Circle. 


Quits  MGM  British  Post 

LONDON — By  mutual  agreement,  Mat- 
thew Raymond  has  relinquished  his  ap- 
pointment as  general  manager  of  MGM 
British  Studios,  Ltd.,  and  will  be  suc- 
ceeded by  Maurice  Foster.  Raymond’s  serv- 
ices as  a consultant  still  will  be  available 
to  MGM. 


Rank's  Profit  for  Year 
Reaches  $3,260,065 

LONDON — The  Rank  Organization,  Ltd., 
reported  a net  profit  of  £1,164,309  ($3,260,- 
065)  for  the  fiscal  year  ended  June  24.  This 
compares  with  a net  of  £744,458  ($2,084,- 
482)  for  the  previous  year.  Gross  profit  for 
the  current  year  was  £8,118,805  ($22,731,- 
654),  compared  with  £6,476,003  ($18,107,- 
608)  for  the  previous  12  months.  Motion 
pictures  formed  the  backbone  of  the  profit. 

A final  ordinary  dividend  of  15  per  cent 
has  been  proposed  by  the  directors  follow- 
ing an  interim  disbursement  of  IVz  per 
cent,  against  15  per  cent  in  all  of  the 
former  fiscal  year. 

Gross  profits  of  groups  within  the  Rank 
Organization  and  a comparison  with  1960 
are  shown  as  follows: 


Group 

1961 

1960 

Gaumont  British  

.£3,483,005 

£2,124,732 

Rank  Television  and 
General  Trust  

681,315 

582,202 

Bush  & Rank  Cintel 

480,711 

1,036,433 

Odeon  Properties  

. 1,122,391 

810,362 

•> 

Odeon  Associated  

898,059 

608,240 

Provincial  Cinematograph 
Theatres  

. 1,371,043 

1,715,550 

General  Theatre  Corp.... 

322,912 

260,31  1 

A dividend  of  14  per  cent,  after  6 per  cent 
interim,  is  proposed  for  Gaumont  British. 
Other  dividends  proposed:  Rank  TV  and 
General,  £152,544;  Bush  and  Rank  Cintel, 
10  per  cent;  Odeon  Properties,  £194,803; 
Odeon  Associated,  £217,475;  Provincial 
Cinematograph  Theatres,  94 V2  per  cent, 
after  special  interim  59  per  cent;  General 
Theatre  Corp.,  £55,610  interim. 


Slight  Increase  in  GPE's 
Six-Month  Net  Earnings 

NEW  YORK — General  Precision  Equip- 
ment Corp.  and  subsidiaries  reported  a net 
operating  income  of  $2,488,704  for  the  first 
six  months  of  this  year,  compared  with 
$2,369,183  for  the  same  period  of  1960.  The 
sale  of  properties  gave  the  company  a spe- 
cial credit  of  $578,299  in  the  first  quarter. 

The  first  half-year  sales  amounted  to 
$118,903,557,  against  $120,722,804  in  the 
first  six  months  of  last  year.  Second  quar- 
ter sales  this  year  came  to  $56,006,690, 
compared  with  $65,065,883  in  last  year’s 
corresponding  period.  Net  income,  however, 
this  year  for  the  quarter  was  $1,155,465 
compared  with  $1,145,051  in  the  second 
quarter  of  1960. 

In  June,  the  board  of  directors  called  for 
redemption  of  the  193,330  shares  of  $3 
cumulative  convertible  preference  stock 
and  the  82,000  shares  of  $2.98  cumulative 
convertible  preference  stock.  As  of  now, 
most  of  the  shares  have  been  converted  and 
approximately  330,000  new  common  shares 
were  created. 


Bausch  & Lomb  Debuts 
Low-Cost  Balomatic 

NEW  YORK — Bausch  & Lomb  has  added 
the  Balomatic  605,  a semi-automatic  ver- 
sion of  the  Balomatic  655,  to  its  line  of 
slide  projectors.  The  new  low-cost  605  has 
the  same  styling  which  won  the  1961 
Master  Design  Award  for  the  Balomatic 
655  and  is  said  to  be  the  most  complete 
projector  of  its  type  on  the  market.  Al- 
though priced  less  than  $80,  the  Balomatic 
605  contains  all  the  essentials  of  the  655 
model. 


8 


BOXOFFICE  :;  September  4,  1961 


Three  Task  Pictures,  Ltd.,  Progresses 
Under  Trio  of  Youthful  Executives 


WB  Using  New  Technique 
For  'Splendor'  Previews 

NEW  YORK — Because  of  the  controver- 
sial theme  of  “Splendor  in  the  Grass,” 
Warner  Bros,  is  using  a new  approach  to 
acquaint  the  public  with  the  picture.  Single 
paid-admission  performances  were  pre- 
sented in  three  cities  on  Friday  (25)  in- 
stead of  utilizing  the  sneak  preview 
method.  The  policy  may  be  introduced  in 
other  cities  later. 

The  single  performance  technique  re- 
quires the  exhibitor  to  clear  his  theatre 
after  the  matinee  show  and  then  sell 
tickets  solely  for  the  evening  showing  of 
“Splendor  in  the  Grass.” 

Richard  Lederer,  director  of  advertising 
and  publicity,  said  the  policy  was  neces- 
sitated by  the  extremely  controversial 
nature  of  the  picture  which  will  be  re- 
leased in  October.  It  is  being  offered,  he 
said,  when  the  industry  is  deeply  concerned 
with  the  censorship  problem.  He  said  the 
purpose  of  the  plan  was  to  prepare  the 
community  for  the  regular  opening,  pro- 
viding ample  time  for  thorough  discussion 
of  the  controversial  theme.  At  the  same 
time,  Warner  Bros,  will  benefit  from  the 
knowledge  gained  through  a survey  of 
audience  reaction,  enabling  the  company  to 
tailor  its  release  to  the  results  of  the  survey. 

Full  page  advertisements  were  taken  in 
the  newspapers  of  the  three  cities — Phila- 
delphia, Chicago  and  San  Francisco,  calling 
attention  to  the  single  performance  and 
placing  directly  before  the  public  the  prob- 
lem of  how  to  handle  controversial  themes. 

Children  under  16  were  not  admitted  un- 
less accompanied  by  adults.  Questionnaires 
were  then  given  to  each  patron. 

The  Warner  paid-admission-one-per- 
formance policy  will  be  extended  to  24 
other  cities  during  the  next  week.  The  pre- 
view plan  was  described  by  Warner  sales 
executives  as  a successful  experiment. 


Arthur  Freed  to  Produce 
Oscar  Show  3rd  Year 

HOLLYWOOD  — For  the  third  year, 
Arthur  Freed,  producer-songwriter,  has 
been  named  producer  of  the  34th  Annual 
Academy  Awards  Presentation,  according 
to  Academy  president  Wendell  Corey. 

Freed,  a first  vice-president  of  the 
Academy,  will  supervise  production  of  the 
Oscar  presentations,  April  9,  1962. 


Rites  for  Gail  Russell 

HOLLYWOOD  — Funeral  services  were 
held  for  actress  Gail  Russell,  36,  who  was 
found  dead  in  her  Westwood  apartment  on 
August  26.  Signed  by  Paramount  in  1943 
when  a student  at  Santa  Monica  High,  her 
first  film  was  “Henry  Aldrich  Gets 
Glamour,”  following  which  she  worked  in 
more  than  a dozen  motion  pictures.  Her 
last  film,  “The  Silent  Call,”  made  this  year 
for  20th-Fox,  was  released  in  June. 


Joseph  G.  Portell  Dies 

DETROIT — Word  has  been  received  here 
of  the  death  recently  at  Miami,  Fla.,  of  Jos- 
eph G.  Portell,  former  Detroit  circuit 
owner.  He  operated  the  Greenwood  and 
Virginia  Park  (later  Virginia)  Theatres 
on  Hamilton  Avenue  for  many  years,  re- 
tiring from  active  operation  several  years 
ago.  His  wife  and  three  children  survive. 


Michigan  Theatre  Claims 
Youngest  Manager  at  16 

DETROIT — A claim  of  having  the 
youngest  theatre  manager  in  the 
country  was  entered  this  week  on  be- 
half of  the  Farnum  Theatre  in  Ham- 
tramck  by  Bernard  Schlussel,  who 
has  “retired”  from  show  business  to 
take  a post  as  manager  of  the  dia- 
mond department  of  the  Montgomery 
Ward  department  store  in  Dearborn. 
The  new  manager  is  his  son  Lawrence, 
who  took  over  the  post,  quietly  a few 
months  ago. 

Bernard  Schlussel  said,  “Lawrence 
has  been  doing  all  booking  and  other 
managerial  duties  since  March  28,  and 
claims  to  be  the  youngest  manager  at 
the  ripe  old  age  of  16 — and  doing  a 
good  bang-up  job  of  it!” 

Lawrence  is  the  third  generation  of 
his  family  to  manage  the  Farnum, 
established  decades  ago  by  its  grand- 
father Louis.  The  latter  retired  about 
three  years  ago  and  currently  is  send- 
ing greetings  to  his  many  friends  in 
show  business  on  the  occasion  of  his 
84th  birthday. 

The  Farnum  was  closed  for  a time, 
then  reopened  Feb.  1,  1959,  with  Mrs. 
Ann  Schlussel,  wife  of  Bernard,  who 
had  long  been  associated  with  his 
father  in  the  business,  as  the  owner. 
Bernard  assisted  in  the  operation  for 
a time  but  has  now  turned  the  reins 
over  to  his  son. 


Western  Mass.  Theatres 
Puts  Houses  in  Condition 

SPRINGFIELD,  MASS. — A moderniza- 
tion program  on  which  up  to  $100,000  will 
be  spent  has  been  started  by  Western 
Massachusetts  Theatres,  Inc. 

The  Calvin  Theatre  here  has  been  re- 
seated and  the  heating  and  air  condi- 
tioning systems  have  been  reconditioned. 
The  Victory  in  Holyoke  has  installed  new 
seats  and  carpets  and  will  be  redecorated. 
The  Bing,  also  in  Springfield,  has  been 
reseated. 

A new  air  conditioning  system,  new 
screen,  new  carpets  and  new  marquee  have 
been  installed  in  the  Victoria  in  Green- 
field, while  the  Falls  in  Chicopee  Falls  has 
a new  marquee  and  has  been  redecorated, 
as  has  the  Rivoli  in  Chicopee. 

Decorations  and  new  equipment  also 
have  been  installed  at  the  Mohawk,  North 
Adams;  Suffolk,  Holyoke  and  Amherst. 


Ornstein  Starts  New  Firm 

NEW  YORK — Joe  Ornstein,  who  has 
been  with  Triangle  Theatre  Service  for  the 
past  16  years,  has  started  his  own  buying- 
booking service  specializing  in  art  and  off- 
beat exploitation  pictures.  Ornstein  is 
temporarily  located  at  424  Beach  67th  St., 
Arverne,  L.I. 


NEW  YORK — The  average  age  of  the 
three  top  executives  of  Three  Task  Pic- 
tures, Ltd.,  is  slightly  below  25  years  and 
the  trio  already  has  two  pictures  com- 
pleted and  another  about  to  go  into  pro- 
duction. 

WORK  ON  THREE  FILMS 

Allen  Klein,  the  business  boss  of  the 
company,  is  28  years  old.  Tony  Anthony, 
producer-actor,  is  23,  the  same  age  as  that 
of  Saul  Swimmer,  the  director.  In  less  than 
a year  they  have  turned  out  “Force  of 
Impulse,”  which  will  be  released  by  Sut- 
ton Pictures,  a subsidiary  of  Pathe- 
America,  this  fall,  and  “Pity  Me  Not,”  in 
color,  for  which  Dimitri  Tiomkin  will  do 
the  music  score.  On  October  15  produc- 
tion will  start  in  Mexico  City  on  “Wounds 
of  Hunger,”  which  the  company  recently 
purchased  for  $75,000.  Around  March  15, 
the  young  team  will  make  a western  in 
Arizona  and  New  Mexico. 

Three  Task  has  a six-picture  deal  with 
Sutton,  calling  for  the  delivery  of  two 
films  per  year  for  three  years.  Private 
financing  has  been  provided  by  individuals 
whom  Klein  and  his  partners  declined  to 
identify,  although  United  Artists  origin- 
ally was  in  the  deal  for  “Force  of  Im- 
pulse,” but  later  withdrew. 

Anthony  and  Swimmer  were  the  or- 
iginal members  of  the  production  team. 
Klein  is  the  senior  partner  of  Allen  Klein 
& Co.,  a theatrical  accounting  firm.  He 
sort  of  fell  in  with  Anthony  and  Swimmer 
when  they  became  his  clients.  A thx-ee- 
way  partnership  was  formed. 

CARNEGIE  TECH  CLASSMATES 

The  Anthony-Summer  duo  were  class- 
mates at  Carnegie  Tech  a few  years  ago. 
When  they  finished  their  courses,  they 
went  their  separate  ways.  However,  they 
met  again  in  New  York  and  decided  to 
produce  an  off-Broadway  play.  That  pro- 
ject never  materialized  but  they  did  make 
a short  film,  “The  Boy  Who  Owned  a 
Melephant,”  which  was  acquired  by  Uni- 
versal and,  to  date,  has  grossed  $100,000. 

Spurred  by  the  success  of  the  featurette, 
the  pair  immediately  began  work  on 
“Force  of  Impulse”  filming  it  in  and 
around  Miami  Beach.  “Pity  Me  Not”  also 
was  lensed  in  Florida,  with  several  scenes 
having  been  shot  in  Dover,  Del.,  during 
the  opening  of  the  Hunt  Bros.  Circus. 

“Force  of  Impulse”  has  Anthony  and 
Teri  Hope  in  the  starring  role,  supported 
by  J.  Carrol  Naish,  Robert  Alda,  Jeff  Don- 
nell and  Linda  Hampton.  Anthony  de- 
scribed the  picture  as  a “story  of  misun- 
derstood youth,”  while  “Pity  Me  Not”  con- 
cerns a circus  boy’s  attempt  to  aid  his 
mother  against  the  opposition  of  ignorant 
townspeople.  Also  in  “Impulse”  is  Christina 
Crawford,  daughter  of  Joan  Crawford. 


Altholz  to  Assist  Rogers 

LOS  ANGELES— Milton  B.  Altholz  has 
been  appointed  assistant  to  Budd  Rogers, 
president  of  Pathe -America  Distributing 
Co.,  Inc.  Altholz  was  with  RKO-Radio 
Pictures  for  23  years.  He  assumes  his 
Pathe-America  duties  immediately. 


BOXOFFICE  ::  September  4,  1961 


9 


i BETWEEN  THE  LINES  == 

By  AL  STEFN 


That  Man  Youngstein 

ty|AX  YOUNGSTEIN.  whose  Horatio  Al- 
ger-like rise  to  importance  in  this  in- 
dustry, deserves  the  accolades  he  has  re- 
ceived from  those  in  this  business  who  are 
privileged  to  know  him.  In  his  climb  up 
the  ladder,  Max  has  nobody  to  thank  but 
himself. 

When  he  joined,  or  became  a part  of 
United  Artists,  Max  accepted  a challenge 
which  he  met  admirably.  He  was  a prin- 
cipal sparkplug  which  ignited  the  en- 
thusiasm within  the  company.  He  always 
was  a fearless  go-getter. 

There  were  times  when  a lot  of  persons 
in  this  business  did  not  agree  with  his 
thinking,  but  he  never  failed  to  express 
himself  as  he  felt  and  he  pulled  no 
punches.  He  made  important  decisions  and 
kept  his  word  with  everybody.  And  it  is 
common  knowledge  and  common  talk  that 
Max  was  instrumental  in  pulling  UA  up 
by  the  bootstraps.  He  was  part  of  a team, 
and  an  important  part  of  that  team.  He 
worked  hard  and  unstintingly.  His  an- 
nounced pending  departure  from  UA  will 
be  sincerely  regretted,  not  only  by  those 
with  whom  he  was  associated  on  the  upper 
level  but  by  everyone  down  to  the  boot- 
black. 

What  Max  plans  for  the  future  is  not 
known.  But  it  is  a foregone  conclusion  that 
whatever  his  plans  are,  they  will  be  of 
importance,  not  only  to  Max  but  to  the 
industry  which  needs  more  of  such  human 
dynamos.  He  will  be  hard  to  replace  at  UA, 
but  he  is  sure  to  be  a big  asset  to  whom- 
ever or  whatever  he  may  become  associated 
with,  whether  it  is  exhibition,  distribution 
or  production. 

We  give  him  a tip  of  the  lid  and  wish 
him  well. 

• 

Film  Wins  Export  Okay 

■^HERE'S  A STORY  behind  Roger 
Vadim’s  controversial  “Les  Liaisons 
Dangereuses,”  the  only  French-produced 
picture  ever  to  be  denied  an  export  license 
by  the  French  government  — that  is,  until 
August  4 when  it  finally  was  okayed  for 
export  and  acquired  by  Astor  Pictures.  It 
had  been  withheld  from  foreign  markets 
for  more  than  a year. 

“Les  Liaisons  Dangereuses”  is  based  on 
the  18th  Century  novel  of  the  same  title, 
but  the  picture  is  a modern  dress  version. 
A furore  was  created  in  France  when  it 
was  revealed  that  Vadim  and  Roger  Vail- 
lant  planned  a modern  setting  of  the  book. 
The  French  Academy  tried  to  exert  pres- 
sure on  influential  members  of  the  De 
Gaulle  government  to  prevent  the  picture 
from  being  made.  Although  unsuccessful 
in  preventing  the  filming,  the  opponents 
sought  the  French  Film  Control  Commis- 
sion to  ban  it  from  being  shown  at  all 
and  to  prevent  its  export.  A deadlocked 
commission  caused  a deciding  vote  to  be 
cast  by  the  French  Minister  of  Informa- 
tion who  okayed  it  for  showing  in  France 


but  to  withhold  the  export  permit. 

On  the  scheduled  premiere  date  in  Paris, 
it  was  discovered  that  certain  other  gov- 
ernment permits  which  were  required  had 
not  been  obtained,  with  the  result  that  a 
private  screening  had  to  be  set  up  for  gov- 
ernment officials  and  the  premiere  was 
postponed  one  day.  Since  then,  some 
provinces  in  France  have  continued  to 
prohibit  its  showing. 

Despite  repeated  attempts  to  have  the 
film  approved  for  export,  the  De  Gaulle 
government  persisted  in  withholding  per- 
mission, largely  due  to  the  fact  that  nu- 
merous French  ambassadors  in  foreign 
countries  feared  the  impact  abroad  of  a 
film  which  depicted  France  in  a shocking 
moral  vein.  Vadim  proclaimed  that  by 
putting  the  novel  in  modern  dress  he  had 
not  desecrated  the  book  but  had,  in  fact, 
enhanced  its  literary  qualities.  As  to 
charges  that  the  film  was  overly  sensa- 
tional, Vadim  pointed  out  that  the  novel 
was  available  in  libraries  throughout  the 
world  and  was  required  reading  in  many 
French  high  schools  and  colleges.  He  ad- 
mitted that  the  picture  could  not  have 
been  made  15  or  25  years  ago,  but,  he  in- 
sisted, the  entire  world  had  become  more 
adult  in  its  viewpoint  and  that  there  was 
no  reason  to  withhold  such  a classic  work 
from  an  intelligent  public.  The  picture  is 
one  of  very  few  to  have  completely 
amortized  its  production  costs  and  realized 
a profit  on  its  French  receipts  alone. 

The  rumors  are  that  “Les  Liaisons 
Dangereuses”  will  be  the  most  expensive 
picture  ever  to  be  imported  into  the 
United  States.  Offers  of  $1,000,000  have 
been  reported.  What  Astor  paid  for  it 
apparently  is  a well-kept  secret. 

• 

Re:  Pay  TV 

JN  RECENT  WEEKS,  we  have  talked  to 

a number  of  people  who  have  no  con- 
nection whatsoever  with  the  amusement 
business  and  yet  they  were  conversant  and 
well-informed  about  pay  television.  Oddly 
enough,  they  appeared  to  be  happy  about 
the  prospects  of  its  establishment  and  a 
couple  of  them  said  they  were  looking  for- 
ward to  its  becoming  a reality. 

This  means  that  the  proponents  of  the 
medium  are  doing  a better  job  than  the 
opponents  in  getting  their  message  across. 
There  is  no  question  but  that  the  anti-pay 
TV  elements  are  working  constantly  to 
kill  the  medium  before  it  can  get  a foot- 
hold, but  it  appears  that  the  public  must 
be  informed  to  a greater  degree  than  the 
legislators. 

We  were  somewhat  surprised  the  other 
day  when  we  heard  a man  say  that  he 
didn’t  plan  to  see  a certain  Broadway  show 
because  he  was  going  to  wait  and  see  it 
on  pay  television.  The  public — or  a large 
segment  of  it — apparently  believes  that  it 
is  that  close. 

A strong  public  relations  campaign  is 
needed  if  exhibition  and  the  networks 
really  want  to  halt  the  threat  of  toll  TV. 


Edwards  Joins  Embassy 
As  Rome  Publicity  Head 

ROME — Robert  Gordon  Edwards  has 
resigned  as  director  of  public  relations  for 
Titanus  Films  of 
Italy  to  become  pub- 
licity manager  for 
Embassy  Pictures 
Corp.  in  Rome,  ac- 
cording to  Joseph  E. 

Levine,  Embassy 
president. 

For  the  past  six 
months,  Edwards  has 
headed  the  interna- 
t i o n a 1 production 
publicity  unit  for 
“The  Last  Days  of 
Sodom  and  Gomor- 
rah,” the  Levine-Titanus  production  filmed 
in  Rome  and  Morocco.  In  his  new  ca- 
pacity, he  will  coordinate  overseas  promo- 
tion campaigns  for  all  Embassy  product, 
starting  with  Levine’s  MGM  releases, 
“Thief  of  Baghdad”  and  “The  Wonders  of 
Aladdin.”  He  will  coordinate  with  the 
Rank  Organization  and  Consortium  Pathe 
of  France  on  the  Easter  1962  openings  of 
“Sodom”  throughout  the  British  Isles  and 
the  European  continent. 

Edwards  joined  Titanus  six  years  ago 
after  serving  a year  as  executive  assistant 
to  the  director  of  Italian  Film  Export  in 
New  York. 


Actor  Charles  Coburn  Dies; 
Stage  and  Screen  Veteran 

NEW  YORK — Charles  Coburn,  veteran 
monocled  actor,  died  of  a heart  attack  Au- 
gust 30  at  Lenox  Hill  Hospital  at  the  age  of 
84.  His  acting  career  spanned  more  than 
60  years.  He  came  to  the  screen  after 
nearly  40  years  on  the  stage.  In  1943  he 
won  an  Academy  Award  for  his  supporting 
role  in  “The  More  the  Merrier.” 

Coburn’s  first  starring  role  in  films  was 
in  “My  Kingdom  for  a Cook”  in  1943. 
Among  his  best  known  films  were  “Idiot’s 
Delight,”  “The  Story  of  Alexander  Graham 
Bell,”  “Stanley  and  Livingstone,”  “Edison 
the  Man,”  “King’s  Row,”  “Heaven  Can 
Wait”  and  “Over  21,”  In  recent  years  he 
appeared  on  many  television  programs. 

He  is  survived  by  his  second  wife,  the 
former  Winifred  Jean  Clements  Natzka,  a 
43-year-old  widow  with  two  young  sons 
whom  Coburn  married  in  Las  Vegas  two 
years  ago.  Coburn’s  first  wife,  the  former 
Ivah  Wills,  died  in  1937. 


Court  Dismisses  Suit 
Against  Ballantyne  Co. 

OMAHA — The  Federal  District  Court 
here  recently  ordered  dismissal  by  stipula- 
tion of  the  suit  by  Angelo  Boudouris,  To- 
ledo, Ohio,  against  The  Ballantyne  Co.,  in 
which  Boudouris  alleged  patent  infringe- 
ment. Boudouris  is  president  of  Eprad 
Corp. 

The  stipulation  and  order  of  dismissal 
provide  that  Boudouris  will  not  make  any 
threats  or  bring  any  law  suits  against  dis- 
tributors, dealers  or  customers  or  users  of 
loud  speaker  devices  made  or  sold  by  the 
Ballantyne  Co.  or  its  successors  and  those 
in  privity  with  it  (including,  but  not  limited 
to,  Ballantyne  Instruments  & Electronics, 
Inc.). 


Robert  G.  Edwards 


10 


BOXOFFICE  ::  September  4,  1961 


By  IVAN  SPEAR 

Draft  13  Features  for  September  Start ; 
One  More  Than  on  August  Lineup 


With  13  photoplays  lined  up  to  go  before 
the  cameras  for  the  month  of  September, 
Hollywood  apparently  is  neither  skyrocket- 
ing nor  slowing  down  its  production  out- 
put. Twelve  pictures  were  on  the  drawing 
boards  last  month,  only  one  less  than  in 
the  present  term,  albeit  there  is  always  the 
ever-present  possibility  that  a few  of  this 
month’s  films  slated  to  roll  at  the  various 
film  factories  will  not  get  off  the  ground 
as  scheduled  and/or  other  properties  not 
yet  scheduled  will  get  the  green  light  ere 
the  month  ends. 

Of  the  baker’s  dozen  given  the  go-sign, 
it  is  noteworthy  that  only  one  is  a hold- 
over, its  launching  having  been  delayed 
due  to  a sudden  switch  from  the  studio 
originally  set  to  make  it  to  another 
company. 

By  studios,  the  scheduled  starters  are: 

COLUMBIA 

“Dangerous  Silence.”  A mystery  thriller 
about  a jewel  robbery  and  the  man  who 
executes  it,  known  throughout  the  world 
as  the  wiliest  thief  ever  encountered  by 
international  police.  Stars  Jack  Lemmon. 
Producer,  Sam  Spiegel.  Director,  Robert 
Parrish. 

“Jason  and  the  Golden  Fleece.”  Based 
on  the  famous  classic  anent  a young  man’s 
adventures.  Stars  not  set.  Producer, 
Charles  Schneer.  Director,  Don  Chaffey. 

INDEPENDENTS 

“Advise  and  Consent.”  Story  of  the  be- 
hind-scenes  doings  in  Washington  among 
top  government  officials.  Stars  Henry 
Fonda,  Charles  Laughton,  Walter  Pidgeon, 
Don  Murray,  Franchot  Tone,  Burgess  Mere- 
dith, Gene  Tierney.  Producer-director, 
Otto  Preminger,  for  Otto  Preminger  Pro- 
ductions. No  release  set. 

“The  Texas  Breed.”  A Bama  Productions 
film.  No  stars  set.  Producer,  John  Cham- 
pion. Director,  Kelly  Masters. 

METRO-GOLDWYN-MAYER 

“The  Horizontal  Lieutenant.”  Comedy 
following  World  War  II  when  an  Ameri- 
can public  relations  man,  stuck  on  a South 
Pacific  island,  attempts  to  convince  a lone 
Japanese  that  the  war  is  over — and  can’t 
do  it.  Stars  Jim  Hutton,  Paula  Prentiss. 
Producer,  Joseph  Pasternak.  Director, 
Richard  Thorpe. 

PARAMOUNT 

“The  Man  Who  Shot  Liberty  Valance.” 
A western  yarn  treating  with  a waitress 
who  becomes  a grand  lady  and  a man 
named  Liberty  Valance  whose  adventures 
contain  drama  and  romance.  Stars  James 
Stewart,  John  Wayne.  Producer-director, 
John  Ford. 


20th  CENTURY-FOX 

“Cleopatra.”  Biographical  film  of  the 
Egyptian  queen.  Stars  Elizabeth  Taylor, 
Richard  Burton,  Trevor  Howard,  Cesare 
Danova,  Roddy  McDowall.  Producer,  Wal- 
ter Wanger.  Director,  Joseph  Mankiewicz. 

“State  Fair.”  Remake  of  the  movie 
formerly  starring  Jeanne  Crain,  about  two 
girls  who  find  adventure  and  romance  at  a 
state  fair.  Stars  Pat  Boone,  Bobby  Darin, 
Pamela  Tiffin,  Ann-Margret,  Alice  Faye. 
Producer,  Charles  Brackett.  Director,  Jose 
Ferrer. 

“Young  Man.”  Although  not  autobio- 
graphical, the  film  is  based  on  a series  of 
short  stories  by  Ernest  Hemingway  about 
Nick  Adams,  a character  whose  adventures 
paralleled  many  of  the  author’s.  The  story 
takes  the  youth  through  World  War  I,  the 
Italian  campaign,  etc.  Stars  Richard  Bey- 
mer,  Susan  Kohner.  Producer,  Jerry  Wald. 
Director,  Martin  Ritt. 

UNIVERSAL-INTERNATIONAL 

“Freud.”  Biographical  film  of  Dr.  Sig- 
mund Freud,  father  of  psychiatry.  Stars 
Montgomery  Clift,  Susannah  York,  Larry 
Parks,  Susan  Kohner.  Producer-director, 
John  Huston. 

WARNER  BROS. 

“The  Chapman  Report.”  Patterned  after 
the  Kinsey  Report  tomes,  the  film  treats 
with  a doctor  and  his  staff  who  invade  a 
suburban  town  to  glean  information  from 
its  female  citizens  as  to  their  sex  lives, 
marital  and  extra-marital,  etc.  Stars 
Shelley  Winters,  Jane  Fonda,  (incomplete). 
Producer,  Richard  Zanuck.  Director, 
George  Cukor. 

“Lovers  Must  Learn.”  A love  story  back- 
grounded in  Italy  about  a young  girl  who 
rebels  against  conventions,  but  eventually 
learns  to  respect  them.  Stars  Troy  Dona- 
hue, Suzanne  Pleshette,  Angie  Dickinson, 
Rossano  Brazzi.  Producer-director,  Delmer 
Daves. 

Rita  Hayworth,  Gary  Merrill 
'On  the  Carousel'  Costars 

Around  Hollywood:  Rita  Hayworth  will 
star  in  “On  the  Carousel,”  a suspense  love 
story  to  be  produced  by  Gerry  Gross 
through  his  Madison  Productions.  The 
vehicle  is  based  on  an  original  idea  written 
and  created  by  Gross  and  Arnold  and  Lois 
Peyser.  Gary  Merrill  will  costar  with  Miss 
Hayworth  . . . Darryl  F.  Zanuck  has  inked 
Gerd  Oswald  to  direct  his  third  segment 
of  “The  Longest  Day”  . . . John  Ireland  has 
signed  to  star  in  “Calypso”  opposite  Joseph 
Cotten  and  Martha  Hyer  for  Seven  Arts 
. . . Roger  Kay,  readying  his  first  feature 
directorial  assignment,  “Caligari,”  will 
helm  a second  production  for  Robert  L. 


Lippert  for  20th-Fox  release  . . . Bronislau 
Kaper  will  score  MGM’s  “Mutiny  on  the 
Bounty”  . . . Tony  Curtis’  Curtleigh  Produc- 
tions has  set  Ray  Russell  to  script  “Exit 
41,”  for  future  production  by  the  inde- 
pendent outfit  . . . Vera  Miles,  Lee  Marvin 
and  Edmond  O’Brien  have  been  added  to 
the  cast  of  “The  Man  Who  Shot  Liberty 
Valance”  . . . Janet  Blair  has  been  signed 
to  star  in  American  International’s  “Con- 
jure Wife,”  a coproduction  with  Anglo- 
Amalgamated  slated  to  roll  in  England  this 
month  . . . Leo  Durocher  will  play  a 
referee  in  a basketball  game  in  Jerry  Lewis’ 
“The  Errand  Boy,”  providing  the  casting 
switch  of  the  year  . . . Hume  Cronyn  will 
costar  in  Walter  Wanger’s  “Cleopatra.” 

Ivan  Moffat  Is  Credited 
With  20th-Fox  Script 

British  writer  Ivan  Moffat  will  receive 
script  credit  on  20th-Fox’  “Tender  Is  the 
Night”  albeit  11  scripters  previously  had 
worked  on  screenplays  for  the  film,  accord- 
ing to  producer  Henry  T.  Weinstein  who 
advised  the  writers  that  if  there  are  any 
protests  they  will  be  taken  to  arbitration 
before  the  Screen  Writers  Guild. 

Meanwhile,  in  a Directors  Guild  arbitra- 
tion, Walter  Doniger  was  awarded  screen 
credit  as  megger  of  “House  of  Women,” 
Bryan  Foy  production  for  Warner  Bros. 
Crane  Wilbur,  who  penned  the  original 
screenplay  and  took  over  direction  midway 
through  the  picture,  was  nosed  out  by  the 
fact  that  Doniger  did  the  preparatory  work. 
Wilbur  declined  codirecting  credit,  which 
he  could  have  had. 

Clift  and  Fenady  Organize 
New  Independent  Outfits 

Two  independent  film  companies  make 
their  bow  with  announcement  that  Mont- 
gomery Clift  has  organized  Beekman  Pro- 
ductions to  independently  produce  films 
and  legitimate  properties  in  which  he  will 
star  and  direct.  The  actor,  currently  top- 
lining “Freud,”  in  which  he  enacts  the  title 
role  for  producer-director  John  Huston  for 
U-I  release,  will  activate  Beekman  upon 
completion  of  his  current  film. 

Andrew  J.  Fenady,  former  TV  producer, 
has  formed  a company  to  make  motion 
pictures  and  video  films.  Associated  with 
him  in  the  new  venture  are  director  Ber- 
nard McEveety,  George  Fenady,  director 
Bernard  Kowalski,  writer  Dick  Markowitz 
and  Richard  Caffey. 

Four  Story  Purchases 
Announced  for  Week 

Four  story  purchases  were  reported  for 
the  week.  Walt  Disney  has  acquired  film 
rights  to  “Savage  Sam,”  Fred  Gipson  tome 
which  is  a sequel  to  “Old  Yeller,”  a top 
Disney  grosser  two  years  ago  . . . Robert 
Ryan  and  Sid  Harmon  have  secured  film 
rights  to  “Fear,”  a novel  by  Francis  Rosen- 
wald,  for  their  Carolwood  Productions. 
Ryan  will  star  in  the  yarn,  with  Harmon 
producing  . . . Baron  and  Brody,  producing- 
writing-directing  team  under  20th-Fox 
contract,  have  acquired  Max  Ehrlich’s 
novel  “The  Takers”  for  their  production 
schedule  . . . Actor  Cliff  Robertson  pur- 
chased “The  Two  Worlds  of  Charlie  Gor- 
don” for  future  independent  filming. 


BOXOFFICE  ::  September  4,  1961 


11 


'New  Faces'  From  Abroad 
To  Make  Debuts  in  U.S.  Films 
During  the  1961-62  Season 

Little  Known  in  Th  is  Country,  Many  Are 
Established  Stars  in  Europe  and  Orient 


made  one  previous  American  picture,  ‘‘The 
Magnificent  Seven”  (actually  filmed  in 
Mexico)  before  going  to  France  for  Joshua 
Logan’s  “Fanny,”  the  current  Warner 
Bros,  release.  Maximilian  Schell,  also  from 
German  films,  made  one  previous  Holly- 
wood picture,  “The  Young  Lions”  for  20th 
Century-Fox.  Schell,  brother  of  Maria 
Schell,  is  one  of  the  seven  stars  in  Stanley 
Kramer’s  “Judgment  at  Nuremberg,”  to 
play  two-a-day  in  the  fall.  The  Austrian 
star,  Karl  Boehm,  is  in  Hollywood  for  a 
featured  role  in  MGM’s  “Four  Horsemen 
of  the  Apocalypse”  that  of  the  idealistic 
Nazi  and  Maria  Emo,  young  German  stage- 
screen  actress,  has  just  been  signed  to 
play  Eva  Braun  in  “Hitler,”  which  will  be 
produced  in  Hollywood  by  Stuart  Heisler 
for  Allied  Artists. 


By  FRANK  LEYENDECKER 

NEW  YORK— The  1961-62  season  will 
see  the  greatest  number  of  “New  Faces 
From  Abroad”  making  their  debuts  in 
American  pictures,  many  of  these  filmed 
in  English  in  Europe.  The  majority  of  these 
players  are  already  famous  in  European 
pictures,  but  have  been  seen  to  date  in  for- 
eign-language films  shown  in  the  U.  S.  art 
houses.  Now  U.  S.  patrons  will  be  seeing  the 
great  film  stars  of  Sweden,  France,  Ger- 
many and  Italy  speaking  English  in  pic- 
tures for  general  showings. 

7 IN  PARAMOUNT  FILMS 

Paramount,  which  already  introduced 
Pina  Pellicer  from  Mexico  in  her  first 
English-speaking  role  in  “One-Eyed  Jacks,” 
and  the  ten-year-old  Italian  Marietto  in 
“It  Started  in  Naples,”  will  have  no  less 
than  seven  new  foreign  stars  in  forthcom- 
ing pictures,  including  Sweden’s  Eva  Dahl- 
beck,  Germany’s  Hardy  Kruger,  France’s 
Gerard  Blain  and  Michele  Girardon,  and 
Italy’s  Claudia  Cardinale,  at  least  one  from 
each  of  the  four  chief  Continental  coun- 
tries producing  motion  pictures. 

Miss  Dahlbeck,  who  has  been  featured  in 
most  of  Ingmar  Bergman’s  Swedish  films, 
including  “Smiles  of  a Summer  Night,” 
“Dreams,”  and  the  currently  playing  “Se- 
crets of  Women,”  is  playing  opposite  Wil- 
liam Holden  in  the  Perlberg-Seaton  pic- 
ture, “The  Counterfeit  Traitor.”  Also  from 
Sweden  and  Bergman’s  films  is  Ingrid 
Thulin,  who  has  completed  MGM’s  “The 
Four  Horsemen  of  the  Apocalypse”  and  is 
now  under  contract  to  MGM  and  to  The 
Mirisch  Co.  for  future  American  films,  as 
well  as  Max  von  Sydow,  of  “The  Virgin 
Spring”  and  “The  Magician”  fame,  who 
has  been  signed  by  20th  Century-Fox  to 
portray  Jesus  Christ  in  George  Stevens’ 
forthcoming  “The  Greatest  Story  Ever 
Told.”  From  Sweden,  too,  is  Analena 
Lund,  who  has  a featured  role  in  William 
Castle’s  next  for  Columbia  Pictures,  “Sar- 
donicus.”  Perhaps  one  of  these  Swedish 
beauties  will  become  the  next  Garbo  or  In- 
grid Bergman,  earlier  Swedish  film  stars 
who  won  American  acclaim. 

CAST  GERMAN  STARS 

Hardy  Kruger,  who  is  currently  playing 
a costarring  role  with  John  Wayne  in 
Paramount’s  “Hatari,”  had  made  only  one 
previous  trip  to  Hollywood— to  play  in  Otto 
Preminger’s  German-language  version  of 
“The  Moon  Is  Blue” — although  he  has  since 
been  in  several  British-made  films, 
“Chance  Meeting”  and  “The  One  That 
Got  Away.”  Lilo  Pulver,  a top  German 
film  star  who  made  only  one  English- 


Horst  Buchholz 

Germany 


Nancy  Kwan 
Eurasia 


Hardy  Kruger 

Germany 


A CONTINGENT  FROM  FRANCE 

Paramount,  which  had  France’s  Mylene 
Demongeot  in  its  De  Laurentiis  production 
of  “Under  Ten  Flags”  in  1960,  has  signed 
Michele  Girardon,  who  is  making  her 
Hollywood  debut  in  Howard  Hawks’s  "Ha- 
tari,” to  a five-year  contract.  In  the  same 
picture  is  the  French  Gerard  Blain,  who 
starred  in  two  Claude  Chabrol  films,  “The 
Cousins”  and  “Beau  Serge,”  seen  in  U.  S. 
art  houses.  Now  set  for  a September  re- 
lease by  Paramount  is  Roger  Vadim’s 
“Blood  and  Roses,”  in  which  his  actress- 
wife  Annette  Vadim,  plays  opposite  Mel 
Ferrer.  Vadim  is  credited  with  discovering, 
and  later  marrying,  Brigitte  Bardot.  An- 
other top  French  star,  handsome  Alain 
Delon,  who  is  currently  attracting  atten- 
tion in  the  Italian-made  “Rocco  and  His 
Brothers,”  has  been  signed  by  Sam  Spie- 
gel for  the  key  role  of  the  desert  sheik  in 
“Lawrence  of  Arabia,”  one  of  the  top  pic- 
tures for  1962. 

Darryl  F.  Zanuck,  who  will  produce  “The 
Longest  Day”  in  Europe  in  August,  has  just 
signed  six  top  French  film  stars  for  the 
Paris  sequence.  They  are:  Jean  Louis  Bar- 
rault and  Arletty,  who  won  fame  in  Marcel 
Carne’s  “Children  of  Paradise,”  Bernard 
Blier,  Fernand  Ledoux,  Christian  Mar- 
quand  and  Daniel  Gelin,  the  latter  being 
the  only  one  to  make  a previous  Hollywood 
picture,  Alfred  Hitchcock's  “The  Man  Who 
Knew  Too  Much”  in  1956. 

The  Italian  stars  coming  to  Hollywood 
are  not  as  numerous  but  among  them  will 
be  the  highly-publicized  Claudia  Cardi- 
nale, who  has  just  been  signed  for  her  first 
Hollywood  picture,  “The  Iron  Men,”  which 
John  Cassavetes  will  produce  for  Para- 
mount with  Sidney  Poitier.  Claudia  is  fea- 
tured in  “Rocco  and  His  Brothers,”  cur- 
rently playing  in  New  York,  and  in  “Girl 
With  a Suitcase,”  the  Cannes  Film  Festi- 
val entry  which  will  be  distributed  in  the 
U.  S.  by  Ellis  Films.  Italy’s  Elsa  Martinelli, 
who  made  pictures  in  Hollywood  a few 
years  back,  is  in  two  of  Paramount’s  forth- 
coming releases,  “Hatari”  and  “Blood  and 
Roses.”  Perhaps  Miss  Cardinale  will  follow 
in  the  footsteps  of  the  glamorous  Gina  Lol- 
lobrigida  or  Sophia  Loren,  Italian  starlets 
who  have  become  top  names  at  the  Ameri- 
can boxoffices. 


Elsa  Martinelli 

Italy 


Annette  Vadim 

France 


language  film  for  Universal  in  Germany, 
“A  Time  to  Love,”  is  now  playing  a co- 
starring  role  in  Billy  Wilder’s  “One,  Two, 
Three,”  currently  filming  in  Munich  with 
James  Cagney,  Arlene  Francis  and  Horst 
Buchholz,  also  a German  star.  The  latter 


FROM  GREECE  AND  ORIENT 

From  other  European  countries,  the  star 
entries  include  Melina  Mercouri,  the 
Greek  star  of  “Never  on  Sunday,”  which 
became  a U.  S.  boxoffice  smash,  who  is 
now  filming  Jules  Dassin’s  “Phaedre,”  in 
Europe  with  Anthony  Perkins  as  her  lead- 
ing man.  This  will  be  a United  Artists  re- 
(Continued  on  next  page) 


12 


BOXOFFICE  ::  September  4,  1961 


mmmm  mmm  \ mm  g mm  mmmmmmmmm 

Foreign  Players  Linked  With 
Established  U.S.  Stars 


Eva  Dahlbeck,  shown  with  Wil- 
liam Holden,  is  an  important  Swedish 
star  who  is  known  to  U.  S.  art  house 
audiences  for  her  appearances  in 
Ingmar  Bergman  films.  With  Holden, 
she  will  be  seen  in  the  Perlberg- Seaton 
production,  “The  Counterfeit  Traitor,” 
filmed  abroad  for  Paramount. 


Another  Swedish  film  star  making 
her  debut  in  a U.  S.  picture  is  Ingrid 
Thulin,  also  an  Ingmar  Bergman 
luminary.  She  will  be  seen  in  MGM’s 
“The  Four  Horsemen  of  the  Apoca- 
lypse,” playing  opposite  Glenn  Ford. 


(Continued  from  preceding  page) 
lease.  Yoko  Tani  and  Nancy  Kwan,  Jap- 
anese and  Eurasian  beauties,  respectively, 
have  been  seen  in  Paramount’s  “Savage 
Innocents”  and  “The  World  of  Suzie 
Wong,”  and  Miss  Kwan  is  continuing  her 
Hollywood  career  by  playing  the  lead  in  the 
picturization  of  “Flower  Drum  Song,” 
Universal-International’s  late  1961  re- 
lease. 

Irene  Papas,  Greek  film  star,  is  one  of 
the  stars  of  Carl  Foreman’s  “The  Guns  of 
Navarone,”  distributed  by  Columbia.  Miss 
Papas  had  made  one  previous  American 
film,  for  MGM. 

Of  course,  while  Gina  and  Sophia  re- 
mained to  become  top  stars  of  the  Ameri- 
can screen,  several  other  foreign  film  stars 
had  short  stays  in  Hollywood  and  returned 
to  their  native  countries.  Among  these 
were  Micheline  Presle,  Michele  Morgan  and 
Simone  Simon,  all  still  active  in  their  na- 
tive French  studios. 

But  Maurice  Chevalier  became  an 
American  favorite  and,  much  later,  Yves 
Montand,  came  over  from  France  to  star 
in  pictures  opposite  Marilyn  Monroe  and 
Ingrid  Bergman.  Montand’s  wife,  Simone 
Signoret,  has  yet  to  make  a Hollywood 
picture,  although  she  was  signed  for  “The 
Devil  in  Bucks  County”  by  Warner  Bros. 

With  a big  Hollywood  publicity  buildup, 
several  of  these  European  stars  are  cer- 
tain to  become  favorites  with  the  American 
moviegoing  public. 

Sidney  Lumet  to  Direct 
O'Neill  Drama  in  Films 

NEW  YORK — Ely  Landau,  who  will  pro- 
duce the  motion  picture  version  of  Eugene 
O’Neill’s  “Long  Day’s  Journey  Into  Night,” 
has  signed  Sidney  Lumet,  who  recently 
completed  the  film  version  of  Arthur  Mil- 
ler’s “A  View  From  the  Bridge,”  to  direct 
the  O’Neill  picture  in  New  York,  starting  in 
September. 

“Long  Day’s  Journey  Into  Night”  is  the 
first  of  a number  of  O’Neill  dramas  which 
will  be  brought  to  the  screen  by  Landau 
during  the  next  three  years.  Lumet  was 
associated  with  Landau  on  last  season’s 
“Play  of  the  Week”  TV  presentation  of 
O’Neill’s  “The  Iceman  Cometh,”  and  he 
directed  the  TV  productions  of  “Rasho- 
mon”  and  “The  Dybbuk’”  for  the  same 
series.  In  addition  to  “A  View  From  the 
Bridge,”  which  Continental  Distributing 
will  distribute  in  the  U.S.  late  in  1961, 
Lumet  directed  the  films,  “The  Fugitive 
Kind,”  “12  Angry  Men”  and  “Stage 
Struck,”  all  in  New  York  City. 


Fire  Prevention  Film 

CHICAGO — A Fire  Prevention  Film  in 
observance  of  National  Fire  Prevention 
Week  (October  8-14)  has  been  produced 
by  the  Filmack  Trailer  Co.  The  one-minute 
animated  subject  features  an  off-screen 
voice  warning  of  fire  hazards.  In  the  past, 
many  exhibitors  have  found  that  insur- 
ance companies,  banks  and  firms  specializ- 
ing in  electrical  repairs  are  eager  to  spon- 
sor such  a trailer. 


Maximilian  Schell,  brother  of 
Maria  Schell,  is  seen  above  with  Rich- 
ard Widmark,  one  of  the  seven  stars 
in  “Judgment  at  Nuremberg,”  Stanley 
Kramer  production  for  United  Artists 
release. 


Pepsi-Cola  Declares  Dividend 

NEW  YORK — The  board  of  directors  of 
Pepsi-Cola  Co.  has  declared  a regular 
quarterly  dividend  of  35  cents  per  share, 
payable  September  30,  to  stockholders  of 
record  at  the  close  of  business  on  Septem- 
ber 11. 


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— POPS  45  TO  50 
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With  its  ease  and 
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Unit  is  far  superior 
in  quality,  production 
and  efficiency  to  any 
other  gas  unit  on  the 
market. 


Take  advantage  of  this 
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gas. 


POPCORN  MACHINES 

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BOXOFFICE  ::  September  4,  1961 


13 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


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CO 

< 

: Come  September  (U-I) 

200 

225 

250 

300 

200 

200 

229 

||  Deadly  Companions  (Pathe-America) 

150 

95 

100 

no 

95 

100 

70 

100 

90 

101  ! 

f!  Francis  of  Assisi  (20th-Fox) 

150 

125 

250 

125 

175 

140 

100 

200 

180 

200 

165 

|§  Goodbye  Again  (UA) 

170 

140 

170 

90 

100 

200 

120 

210 

125 

195 

120 

150 

149 

||  Guns  of  Navarone,  The  (Col) 

300 

220 

300 

350 

250 

200 

250 

375 

350 

225 

200 

200 

200 

225 

175 

250 

250 

254 

||  Hand  in  Hand  (Col) 

120 

185 

100 

100 

200 

175 

100 

85 

175 

138 

f|  Herod  the  Great  (AA) 

75 

115 

100 

105 

100 

100 

90 

98 

||  Hippodrome  (Cont'l) 

175 

60 

100 

150 

90 

125 

117 

|§  Homicidal  (Col) 

no 

150 

125 

150 

100 

125 

175 

180 

90 

200 

200 

85 

125 

175 

175 

144 

(I  Honeymoon  Machine,  The  (MGM) 

215 

130 

80 

135 

125 

125 

120 

120 

131  | 

||  Hoodlum  Priest,  The  (UA) 

95 

220 

120 

225 

95 

140 

200 

125 

125 

65 

100 

150 

130 

no 

185 

90 

136  j 

| Kongo  (AIP) 

130 

130 

200 

50 

185 

200 

175 

95 

80 

100 

100 

100 

129  j 

H Lovers,  The  (Zenith) 

115 

275 

350 

125 

380 

200 

100 

200 

218  i 

1 Mad  Dog  Coll  (Col) 

100 

150 

100 

100 

75 

105  j 

||  Make  Mine  Mink  (Cont'l) 

150 

200 

165 

125 

150 

115 

200 

175 

145 

190 

162  j 

II  Mania  (Valiant-Vitalite) 

105 

150 

100 

90 

70 

100 

103  | 

||  Marines,  Let's  Go  (20th-Fox) 

no 

115 

140 

95 

100 

135 

116  i 

ll  Master  of  the  World  (AIP) 

175 

85 

150 

75 

200 

190 

80 

130 

136  j 

f|  Mein  Kampf  (Col) 

160 

225 

200 

200 

125 

200 

125 

165 

110 

175 

170 

200 

530 

140 

200 

140 

175 

191  I 

||  Misty  (20th-Fox) 

75 

90 

125 

65 

100 

125 

90 

150 

103 

||  Morgan  the  Pirate  (MGM) 

130 

90 

110 

115 

130 

85 

100 

100 

90 

120 

170 

no 

113  j 

!§  My  Dog,  Buddy  (Col) 

100 

95 

100 

65 

115 

100 

96 

1 Naked  Edge,  The  (UA) 

180 

200 

210 

125 

175 

120 

135 

175 

250 

105 

300 

275 

210 

100 

195 

175 

125 

120 

169 

! Nikki.  Wild  Dog  of  the  North  (BV) 

130 

190 

300 

125 

no 

200 

145 

250 

115 

165 

130 

200 

172  j 

l|  On  the  Double  (Para) 

130 

260 

110 

170 

80 

100 

125 

115 

115 

95 

135 

125 

80 

85 

175 

135 

no 

126 

|J  Operation  Bottleneck  (UA) 

130 

100 

100 

100 

100 

106  j 

||  Operation  Eichmann  (AA) 

160 

85 

125 

100 

85 

95 

125 

105 

70 

106  ! 

Raisin  in  the  Sun,  A (Col) 

140 

200 

125 

200 

90 

150 

70 

170 

160 

250 

100 

145 

195 

95 

125 

90 

144 

|f  Ring  of  Fire  (MGM) 

90 

100 

110 

100 

100 

80 

90 

100 

96  | 

P Romanoff  and  Juliet  (U-I) 

175 

125 

170 

120 

125 

150 

200 

100 

175 

300 

164  ; 

H Secret  of  Monte  Cristo,  The  (MGM) 

75 

100 

100 

75 

75 

85  i 

| Stop  Me  Before  I Kill  (Col) 

95 

100 

70 

100 

90 

91  j 

i§  Tammy  Tell  Me  True  (U-I) 

140 

175 

100 

250 

90 

125 

300 

95 

200 

150 

no 

no 

170 

120 

165 

100 

175 

151  | 

fl  Ten  Who  Dared  (BV) 

105 

85 

185 

160 

100 

100 

120 

120 

100 

100 

100 

100 

100 

110 

130 

114 

^ Thief  of  Baghdad  (MGM) 

200 

95 

85 

100 

100 

150 

130 

90 

125 

140 

122  | 

H Two  Rode  Together  (Col) 

120 

180 

110 

120 

no 

320 

no 

170 

150 

100 

105 

125 

143  ; 

||  Underworld,  U.S.A.  (Col) 

125 

120 

100 

115 

100 

85 

no 

108 

H Upstairs  and  Downstairs  (20th-Fox) 

90 

100 

150 

90 

90 

125 

107 

||  Voyage  to  Bottom  of  Sea  (20th-Fox) 

115 

130 

180 

90 

125 

125 

145 

265 

125 

175 

160 

100 

160 

100 

135 

140 

125 

141  | 

Wild  in  the  Country  (20th-Fox) 

120 

130 

115 

165 

85 

100 

115 

100 

255 

80 

350 

100 

150 

105 

135 

130 

125 

139  [ 

||  Young  One,  The  (Valiant-Vitalite) 

100 

85 

90 

70 

135 

96  | 

p Young  Savages,  The  (UA) 

120 

225 

100 

200 

85 

200 

150 

140 

100 

215 

135 

125 

100 

90 

90 

190 

100 

80 

136  | 

i mmmmmmmmmmmmzmzmmw; 

mm 

£55:5:5? 

mm 

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x>&3& 

>>&xl& 

TOP  HITS 


1.  Come  September  (U-I) 


OF 

Milwaukee  

300 

Buffalo  

200 

THE  WEEK 

San  Francisco 

200 

2.  Naked  Edge,  The  (UA) 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 

do  not  appear  in  the  chart  above. 

Memphis  

300 

3.  Guns  of  Navarone,  The  (Col) 

Milwaukee 225 

4.  Nikki,  Wild  Dog  of  the  North  (BV) 

Memphis  200 

5.  Goodbye  Again  (UA) 

Baltimore 170 


Distinguished  Old  Home  Theatre  Is 


Pit  Rings  400  Bell 
In  Mill  Cily  Bow  Marked  'For  Sale 

MINNEAPOLIS— “The  Pit  and  the  Pen- 


dulum,’’ which  opened  at  the  Uptown 
Theatre,  took  top  honors  last  week  with 
a huge  400  per  cent  rating.  Not  too  far 
behind  was  the  duo,  “Kipling’s  Women” 
and  “The  Girl  in  the  Bikini,”  which 
opened  at  the  Avalon  with  a rating  of 
250  per  cent.  Among  the  holdovers  “Nikki,” 
in  its  third  week  at  the  Gopher,  made  the 
best  showing  with  a rating  of  150  per  cent. 
Most  other  offerings  did  average  or  above 


business. 

(Average  Is  100) 

Academy — La  Dolce  Vita  (Astor),  5th  wk 120 

Avalon — Kipling's  Women  (KBA);  The  Girl  in 

The  Bikini  (Atlantis)  250 

Century — Windjammer  (Cinemiracle),  reissue, 

11th  wk 135 

Gopher — Nikki,  Wild  Dog  of  the  North  (BV), 

3rd  wk 150 

Lyric — Ada  (MGM),  2nd  wk 70 

Mann — Goodbye  Again  (UA),  2nd  wk 100 

Orpheum — Come  September  (U-l),  3rd  wk 120 

State — The  Guns  of  Navarone  (Col),  4th  wk.  130 
Suburban  World — Romanoff  and  Juliet  (U-l), 

5th  wk 100 

Uptown— The  Pit  and  the  Pendulum  (AIP)....400 
World — The  Truth  (Kingsley),  2nd  wk 100 


Milwaukee  Times  Theatre 
Scores  With  'Sat.  Night' 

MILWAUKEE — The  Times  Theatre,  a 
neighborhood  house  which  has  been  on  a 
first-run  policy  for  the  past  several 
months,  led  the  local  boxoffice  parade 
with  “Saturday  Night  and  Sunday  Morn- 
ing,” which  scored  a top  300  per  cent.  In 
second  place  were  the  Palace  with  “Seven 
Wonders  of  the  World”  and  the  Riverside 
with  “Come  September.”  Business  through- 
out the  area  was  very  good. 

Downer — Carry  on,  Constable  (Governor),  4th  wk.  1 75 


Palace — Seven  Wonders  of  the  World 

(Cinerama),  18th  wk 250 

Riverside — Come  September  (U-l),  2nd  wk 250 

Strand — La  Dolce  Vita  (Astor),  5th  wk 225 

Times — Saturday  Night  and  Sunday  Morning 

(Cont'l)  300 

Tower — Wild  in  the  Country  (20th-Fox),  2nd  wk.  100 
Towne — Francis  of  Assisi  (20th-Fox),  4th  wk.  225 
Warner — The  Guns  of  Navarone  (Col),  2nd  wk.  150 
Wisconsin — Never  on  Sunday  (Lopert),  return 

run 225 


Omaha  Patrons  Respond 
To  Persuasive  Ads 

OMAHA — Longrun  offerings  continued 
to  pack  ’em  in  on  the  local  movie  front  and 
the  traditional  summer  slump  appeared  to 
be  nothing  more  than  a myth.  “Spartacus” 
doubled  the  average  figure  at  the  Dundee 
in  its  13th  week,  “South  Seas  Adventure” 
surged  to  235  per  cent  in  the  fifth  week 
at  the  Cooper.  “The  Parent  Trap”  at  the 
State  and  “The  Guns  of  Navarone”  at 
the  Orpheum  both  showed  surprising 
strength.  One  of  the  most  encouraging 
spots  was  the  Omaha,  where  “The  Honey- 
moon Machine,”  bolstered  with  some  fine 
advertising,  went  well  above  average. 


Cooper — South  Seas  Adventure  (Cinerama), 

5th  wk 235 

Dundee — Spartacus  (U-l),  13th  wk 200 

Omaha — The  Honeymoon  Machine  (MGM)....  140 
Orpheum — The  Guns  of  Navarone  (Col),  3rd  wk.  135 
State — The  Parent  Trap  (BV),  6th  wk 150 


Score  by  Bernard  Herrmann 

HOLLYWOOD — Academy  Award  winner 
Bernard  Herrmann  has  been  signed  by  pro- 
ducer Sy  Bartlett  to  compose  and  conduct 
his  original  score  for  the  Melville  Produc- 
tion, “Cape  Fear,”  starring  Gregory  Peck, 
Robert  Mitchum  and  Polly  Bergen. 


PORTAGE,  WIS.— The  Home  Theatre, 
closed  since  1960,  has  been  put  up  for  sale 
in  its  50th  anniversary  year.  The  facilities 
were  leased  for  about  the  last  20  years  by 
F.  J.  McWilliams  of  Madison,  who  also 
operated  the  Portage  and  the  51-16  Drive- 
In.  During  that  time  the  entire  theatre 
was  remodeled. 

In  recent  years,  the  Home  had  operated 
only  during  the  winter  months  and  finally, 
in  1960,  the  doors  were  locked. 

The  Portage  Register,  on  the  occasion  of 
the  “for  sale”  sign  being  posted  at  the 
Home,  ran  this  story  with  the  theatre’s 
picture : 

Just  over  a half  century  ago  the  first 
building  to  be  erected  here  during  the 
winter  months  and  the  first  structure  in 
Portage  with  a truss  type  roof  was  built. 

When  the  Home  was  opened  just  50 
years  ago  in  May,  it  brought  to  the  city  an 
almost  new  form  of  entertainment. 

Today,  the  Home  Theatre  stands  idle,  a 
victim  of  progress. 

BUILT  BY  CHICAGOANS 

Franklin  Avers  and  Walter  Judson,  two 
former  Chicago  contractors,  designed  the 
building  and  construction  was  started  in 
1910.  When  the  theatre  opened  the  fol- 
lowing year,  it  offered  an  hour’s  entertain- 
ment for  ten  cents,  usually  three  reels, 
each  containing  several  short  plots. 

Advertising  slides,  illustrated  songs  and 
the  once  familiar  intermission  cards  com- 
pleted the  program.  There  were  frequent 
breakdowns  and  the  audience  chuckled  as 
they  read,  “Just  a moment,  the  operator  is 
having  a fit.”  Another  familiar  card 
noted,  “Don’t  spit  on  the  floor,  remember 
the  Johnstown  flood.” 

Nickelodeons,  there  were  several,  had 
provided  the  movie  entertainment  before 
the  Home  was  built.  Folding  chairs  were 
placed  in  stores  and  spectators  saw  a one- 
reel  film  with  several  separate  stories.  The 
Majestic  on  the  site  of  the  present  Portage 
Theatre,  and  the  Crystal  where  the  Modern 
Laundry  now  stands,  were  among  the  best 
known  nickelodeons  here. 

HISTORY  ON  RECORDING 

A recording  made  about  11  years  ago  by 
Annette  Avers,  daughter  of  Mr.  and  Mrs. 
Franklin  Avers  jr.,  related  the  tales  of 
early  theatre  history  here,  told  by  Avers 
and  his  mother. 

Power  operated  projectors  were  first 
prohibited,  fearing  that  without  the  crank 
operation,  the  projectionist  might  go  to 
sleep  on  the  job. 

Eventually,  however,  powered  projectors 
were  added.  They  offered  the  advantage  of 
being  operated  at  varied  speeds.  If  the 
film  was  long,  the  machine  was  often 
speeded  up  to  cut  down  the  showing  time. 

Avers  was  quick  to  point  out  that  the 
introduction  of  sound  was  the  biggest 
change  in  the  movie  industry.  Sound  at 
first  consisted  of  records  synchronized  with 
the  film.  There  were  problems,  Avers  re- 
lated, such  as  men  talking,  while  the  pic- 
ture showed  a woman’s  lips  moving.  Ex- 
plosions on  records  for  war  pictures  some- 
times caused  the  needle  to  jump  off  the 
record. 

There  were  many  unusual  things  about 


in  Portage , Wis. 

the  Home  Theatre.  It  once  featured 
musical  bells  mounted  throughout  the 
building.  Avers  had  an  amateur  ham  radio 
station  on  the  third  floor  and  with  a sys- 
tem of  speakers,  radio  broadcasts  from 
WHA,  WGY  and  KDKA,  some  of  the 
nation’s  first  broadcasting  stations,  were 
piped  to  theatregoers. 

The  book,  Miss  Lula  Bett,  by  the  Portage 
author,  Zona  Gale,  was  made  into  an  early 
movie  and  premiered  here. 

Vocalists  and  piano  players  were  a vital 
part  of  the  early  day  motion  picture  the- 
atre. Later  the  Home  boasted  a pipe  organ. 

High  school  class  plays  were  presented 
at  the  Home  for  some  years  along  with 
amateur  productions  and  vaudeville. 

The  Home  was  closed  for  a time  during 
the  depression,  about  the  time  the  Portage 
Theatre  was  opened. 

Ultimately  the  Home  Theatre  was  re- 
opened and  Robert  Hutchings  of  Portage 
managed  both  the  Portage  and  Home  the- 
atres for  about  a quarter  century. 

Today  a “For  Sale”  sign  hangs  on  the 
front,  but  as  Hutchings  remarked  recently, 
the  Home  represented  a segment  of  the 
passing  parade  of  history. 


Custer  Park  Film  Being 
Shot  for  'West  Was  Won' 

RAPID  CITY,  S.D. — Filming  has  begun 
here  of  the  new  Cinerama  feature,  “How 
the  West  Was  Won.”  Here  for  the  filming 
are  stars  Henry  Fonda,  Richard  Widmark 
and  George  Peppard  and  director  George 
Marshall.  The  film  will  portray  the  build- 
ing of  the  Union  Pacific  railroad  through 
the  buffalo  hunting  grounds  of  the  Indians. 
William  Ferrari,  the  art  director  of  the 
MGM-Cinerama  production,  has  been  in 
the  area  about  a month  preparing  for  the 
month  of  filming.  The  actual  shooting  is 
being  done  at  a site  in  Custer  state  park, 
about  30  miles  south  of  here. 

Ferrari’s  crew  has  built  3,000  feet  of 
railroad  track  in  the  area.  An  1870  loco- 
motive and  tender  were  sent  here  from 
Hollywood  to  be  used  in  the  scenes.  A herd 
of  3,000  buffalo  in  the  park  will  be  used 
for  a stampede  scene. 

The  filming,  coming  at  the  height  of  the 
Black  Hills  tourist  season,  made  accommo- 
dations difficult  to  find  for  the  company. 


Reassigns  John  Newcomer 
To  Warrensburg  Theatres 

CRESTON,  IOWA  — John  Newcomer, 
manager  of  the  Strand  and  Skylark  Drive- 
In  theatres  for  4>/2  years,  has  been  trans- 
ferred by  Commonwealth  Theatres  to 
Warrensburg,  Mo.,  where  he  will  serve  as 
city  manager  for  the  circuit’s  indoor  and 
drive-in  theatres.  He  is  succeeded  here  by 
Frank  Banning  of  Knoxville. 

Newcomer  has  been  active  in  community 
affairs  here  and  is  serving  his  second  term 
as  president  of  the  Creston  United  Fund. 
Mrs.  Newcomer,  art  instructor  at  Creston 
High  School,  Junior  High  School  and  col- 
lege, will  complete  the  first  semester  of  the 
new  school  year  before  joining  her  husband 
at  Warrensburg. 


BOXOFFICE  ::  September  4.  1961 


NC-1 


MINNEAPOLIS 


J)an  Peterson,  Brookings,  S.  D..  exhibitor, 
who  was  on  the  Row,  told  about  his 
recent  fishing  trip  to  Great  Bear  Lake, 
1,000  miles  north  of  Edmonton.  Peterson 
and  friends  flew  in  his  private  plane  to 
Edmonton  and  then  chartered  a plane  to 
the  lake.  The  trout  fishing  was  superb, 
Peterson  reports.  “We  threw  back  the  16 
to  18-pound  ones,”  he  said.  Temperatures 
were  in  the  40s  there. 

Bill  Levy,  operator  of  the  Heights  The- 
atre in  suburban  Columbia  Heights,  lined 
up  Harmon  Killebrew,  star  player  on  the 
Minnesota  Twins  baseball  team,  for  a spe- 
cial Saturday  morning  show  August  26. 
Doors  opened  at  8:30  a.m.  and  the  theatre 
was  packed  by  showtime  at  9 a.m.  . . . Arlo 
Van  Sickle,  assistant  manager  of  the 
Paramount  Theatre,  St.  Paul,  vacationed 
in  Minot,  N.D. 

Exhibitors  on  the  Row  included  Jim 
Fraser,  Red  Wing;  Sid  Heath,  Wells;  Buck 
Rauenhorst,  Slayton;  Bob  Habighorst, 
Owen,  Wis.;  Walt  Saylor,  Wishek,  N.D.; 


H 

U 


S 

C 

R 

E 

E 

N 

s 


IMERICAN  THEA.  SPLY.  CO.,  Sioux  Falls,  S.  D 
DES  MOINES  THEA.  SPLY.  CO.,  Des  Moines,  la 
MINNEAPOLIS  THEA.  SPLY.  CO.,  Minneapolis,  Minn 

HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.  Corona  68,  N.  Y. 


RED  WAGON  PRODUCTS 

517  N.  7th  St.,  Minneapolis  5,  Minn. 
Telephone:  FEderal  6-1688 

Your  Best  Source 
Of  Concession  Supply 


Stan  McCulloch,  Hibbing,  and  Claude  Por- 
terville, Finley,  N.D.,  who  is  reopening  the 
Finley  Theatre  there.  Northwest  Theatres 
will  do  the  buying  and  booking  for  Por- 
terville . . . Another  visitor  on  the  Row  was 
Meredith  Themer,  who  is  reopening  the 
Ritz  at  Mapleton  the  end  of  September.  He 
formerly  lived  in  Truman. 

Marty  Braverman,  booker  at  Buena 
Vista,  vacationed  at  Ruttger’s  lodge  at 
Brainerd  . . . Geraldine  Jenson,  biller  at 
Warner  Bros.,  resigned  and  moved  back  to 
Grand  Forks  . . . Gertrude  Guimont,  head 
booker  at  WB,  vacationed  at  Detroit  Lakes 
. . . Marvin  Maetzold,  head  booker  at  Co- 
lumbia, vacationed  at  Bay  Lake. 

Roy  Miller,  manager  of  U-I,  vacationed 
in  northern  Wisconsin  . . . Harold  Engler, 
partner  in  the  Hopkins  theatre,  vacationed 
at  Gull  Lake  . . . Mel  Lebewitz,  new  opera- 
tor of  the  Parkway  Theatre,  was  hos- 
pitalized . . . Melvin  Klasse  purchased  the 
Westbrook  at  Westbrook  from  Sever  Knut- 
son, and  will  reopen  it  as  the  Ford  . . . 
Leo  Heibel  has  closed  the  Century  at 
Leola,  S.D.,  and  put  the  entire  property  up 
for  sale  . . . Bert  Johnson  of  Rapid  City, 
S.D.,  sold  the  Gem  at  Philip,  S.D.,  to  Rich- 
ard Mullin  of  Kadoka,  S.D. 

G.  M.  Fritsch  of  Cannon  Falls  reopened 
the  Koronis  Theatre  at  Paynesville  Friday, 
August  25.  The  house  had  been  closed 
since  last  spring.  Webb  Raudenbush  will 
handle  the  buying  and  booking  for  the  the- 
atre . . . Joe  Scully,  American  International 
auditor,  was  in. 

More  than  30  friends  and  film  industry 
associates  of  John  Farley,  booker  at  The- 
atre Associates,  attended  a surprise  party 
to  celebrate  his  50th  birthday.  The  event 
was  held  in  the  Theatre  Associates  offices 
and  Farley  received  numerous  gifts  and 
cards. 


Two  More  'Kings'  Meetings 
LOS  ANGELES — Due  to  the  success  of 
the  first  two  of  six  promotion  meetings  on 
“King  of  Kings,”  MGM  has  scheduled  two 
additional  huddles  in  Los  Angeles  and  New 
York. 


WISHMAKER  IN  ROME  — Lee 
Artoe,  Roman  Mirio  Cinema  Carbons, 
when  asked  how  it  is  h°  travels  to 
Rome,  Italy,  so  often  always  answers, 
“Just  like  in  the  movie,  ‘Three  Coins 
in  the  Fountain,’  always  be  sure  and 
throw  that  coin  into  the  Fountain  of 
Trevi  and  the  wish  to  return  to  Rome 
always  comes  true.”  Now  all  we  have 
to  do  is  find  out  how  to  get  there 
the  first  time. 


New  Cinerama  Theatre 
In  Twin  Cities  Is  Denied 

MINNEAPOLIS — Cinerama  officials  here 
denied  any  knowledge  of  a proposed  new 
Cinerama  theatre  to  be  built  in  suburban 
St.  Louis  Park.  A story  about  the  theatre 
appeared  in  the  Minneapolis  Star.  Cine- 
rama has  the  Century  here,  which  is  owned 
by  Minnesota  Amusement  Co.,  with  re- 
portedly about  two  years  yet  to  go  on  the 
lease. 

According  to  the  story  in  the  Star,  a new 
type  of  theatre  with  a circular  auditorium 
and  105-foot-wide  screen  may  be  built  on 
Highway  12  in  St.  Louis  Park.  An  artist’s 
sketch  of  proposed  buildings,  in  a pre- 
liminary plat  of  the  area  approved  by  the 
suburb’s  council,  includes  the  theatre. 

The  house  would  be  similar  to  one 
opened  in  Denver  earlier  this  year,  ac- 
cording to  the  Star  story.  Developers  of 
the  Denver  theatre  were  Cooper  Founda- 
tion Theatres  in  cooperation  with  Cine- 
rama, Inc. 

Several  sites  reportedly  have  been  under 
consideration  in  the  Minneapolis  area  and 
there  still  is  some  question  as  to  whether 
the  St.  Louis  Park  site  is  definite,  the  Star 
story  said. 


sencftne 


□ 2 years  for  $5 


□ 1 year  for  $3 


□ 3 years  for  $7 


□ Remittance  Enclosed 


□ Send  Invoice 


THEATRE.. 


STREET  ADDRESS 

TOWN ZONE STATE.. 


NAME POSITION. 


THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 


$1,000  From  'Fanny'  Bow 
For  Ezio  Pinza  Memorial 

STAMFORD,  CONN.— Over  $1,000  was 
raised  for  the  projected  Ezio  Pinza  Me- 
morial Theatre  at  the  New  England  pre- 
miere of  Warner  Bros.’  “Fanny,”  at  the 
Stamford  Theatre,  under  sponsorship  of 
the  Stamford  junior  chamber  of  commerce. 

The  memorial  theatre  is  to  be  built  on 
the  grounds  of  the  Stamford  Museum  and 
Nature  Center. 


Billy  Gordon  Appointed 
Columbia  Talent  Head 

HOLLYWOOD — Billy  Gordon  has  been 
named  executive  in  charge  of  talent  for 
Columbia  Pictures,  it  was  announced  by 
Samuel  J.  Briskin,  vice-president.  Gordon 
formerly  was  with  20th-Fox  for  14  years 
as  head  of  casting  and  talent. 


NC-2 


BOXOFFICE  ::  September  4,  1961 


Until  now  no  one  has  dared  to  film  this... the  most  diabolical  classic  of  all  time! 


AMERICAN  INTERNATIONAL  PICTURES  presents 

Edgar  Allan  Poe’s 

thePIT 

.AND  THE 

PENDULUM 

FILMED  IN  PANAVISION  AND  COLOR 

STARRING 


"The  agony  found  vent  in  a 
long  final  scream  of  despair." 


'Ever  since  that  day... I have  not 
been  able  to  live  as  other  women." 


NOW  AVAILABLE  FOR  BOOKING 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MILWAUKEE 

ED  GAVIN 

212  West  Wisconsin  Ave. 
MILWAUKEE  3,  WIS. 


AMERICAN  INTERNATIONAL  PICTURES 
OF  NEBRASKA  & IOWA 

MEYER  L.  STERN 
1508  Davenport  Street 
OMAHA,  NEBRASKA 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MINNEAPOLIS 

BERNARD  McCARTHY 
74  Glenwood  Avenue  North 
MINNEAPOLIS  3,  MINN. 


OMAHA 

^/Trs.  Georgia  Jacobson  of  Denver  has  pur- 
chased the  Burg  Theatre  at  Stroms- 
burg  from  Orville  Dodds  and  taken  over 
the  management.  Dodds  opened  the  the- 
atre July  1 of  last  year  after  it  had  been 
closed  for  some  time  . . . Prank  Larson, 
20th-Fox  here,  was  in  Des  Moines  last  week 
for  a district  sales  meeting  presided  over  by 
M.  A.  Levy,  head  of  the  Minneapolis  ex- 
change . . . Helen  Christiansen,  Fox  con- 
tract clerk,  returned  from  a visit  to  the 
Ozarks  and  Colorado. 

BiU  Zedicher,  owner  of  the  Muse  Theatre 
at  Osceola,  has  shown  how  an  exhibitor’s 
efforts  can  arouse  a community  to  help 
those  in  trouble.  The  fund  which  he  spark- 
plugged  to  aid  a young  boy,  suffering  with 
a rare  intestinal  ailment,  and  the  boy’s 
family  climbed  over  $1,200  last  week.  All 
the  churches  joined  in  the  effort.  Medical 
bills  for  the  youth  are  more  than  $7,000 
and  his  mother  wrote  Zedicher  telling  him 
what  a lift  it  had  given  them,  not  so  much 
for  the  money  but  for  evidence  of  the  large 
hearts  from  hundreds  in  the  community. 

Fred  Ballantine,  who  has  the  drive-in 
theatre  at  Denison,  has  been  putting  in 
concrete  runways  and  remodeling  the  con- 
cessions building  . . . Clarence  Frasier, 
Havelock,  and  his  family  left  for  a western 
trip  . . . Frank  Hollingsworth  of  the  Holly 
Theatre  at  Beatrice  drove  to  California  to 
get  his  wife,  who  has  been  visiting  at  the 
home  of  their  daughter  . . . Howard  Bur- 
rus,  owner  of  the  Isis  Theatre  at  Crete,  re- 
turned from  a California  vacation. 

A1  Leise,  Harrington  exhibitor  who 
visited  the  Row  during  an  all-day  rain,  was 
full  of  sunshine  on  the  gloomy  day.  “Just 
what  we  needed  to  make  the  corn  crop  in 
our  area,”  he  said  . . . Mr.  and  Mrs.  George 
Mason  of  the  Tecumseh  Theatre  at  Tecum- 
seh  went  to  Kansas  City  for  a visit  . . . 
Viola  Colburn,  MGM  inspector,  has  been 
laid  up  with  a badly  injured  finger. 

Bill  Allison  of  the  National  Theatre 
Supply  Kansas  City  office  is  filling  in  for 
Paul  Fine,  Omaha  representative.  Fine 
drove  his  wife  and  daughter  to  California, 
where  his  daughter  will  teach  in  the  Ana- 
heim schools  . . . May  Witthauer,  Fox  man- 
ager’s secretary,  as  WSCS  Guild  represen- 
tative for  the  Settlement  House  at  Mount 
Pleasant,  Iowa,  attended  a meeting  in  Des 
Moines. 

Exhibitors  on  the  Row  included 
Nebraskans  Richard  Marvel,  St.  Paul;  Tom 
Sanberg,  Holdrege;  Oscar  Johnson,  Falls 
City;  Phil  Lannon,  West  Point;  Warren 
Hall,  Burwell;  A1  Leise,  Harrington;  Bill 
Zedicher,  Osceola,  and  Iowans  S.  J.  Baekel- 
and A1  Haals,  Harlan;  Arnold  Johnson, 
Onawa;  John  Rentfle,  Audubon,  and  Frank 
Good,  Red  Oak. 


Wrestling  Show  Fans  Aid 
Rogers  Fund  Collection 

OMAHA — Forty  youths  from  Boys  Town 
assisted  in  a collection  for  the  Will 
Rogers  Memorial  Hospital  Fund  at  a 
wrestling  program  at  the  City  Auditorium 
last  week. 

Carl  Hoffman,  manager  of  Tri-State’s 
Omaha  Theatre,  and  Tony  Goodman,  20th- 
Fox  salesman,  represented  the  exhibitors 
and  distributors.  Hoffman  reported  fail- 
results  from  the  7,700  wrestling  fans  in  the 
auditorium  arena. 

Six  Picture  Projects 
By  Baron  and  Brody 

HOLLYWOOD  — Preparations  for  five 
new  independent  projects,  plus  production 
of  an  upcoming  20th-Fox  big-budget  film, 
have  been  announced  by  Allen  Baron  and 
Merrill  Brody,  whose  “Blast  of  Silence” 
(purchased  by  U-I)  won  them  a 20th-Fox 
contract. 

The  independents  blueprinted  are: 
“Miguel,”  from  an  original  screenplay  by 
Baron  and  Eliot  Asinof;  “The  First  Day 
Out,”  penned  by  Baron  and  Brody;  “Wel- 
come to  Hard  Times,”  a novel  by  E.  L. 
Doctorow;  “The  Takers,”  a book  by  Max 
Ehrlich,  and  “Bravado,”  with  screen  treat- 
ment by  George  Tabori. 

Brody  will  produce  all  of  the  projects 
with  Baron  directing.  The  pair  did  not 
identify  the  20th-Fox  project,  but  stated 
it  probably  will  roll  in  two  months. 


Lutheran  Delegates  See 
'Question  T Matinees 

MIAMI — Wometco  Enterprises  closed  its 
Carib  Theatre  to  the  public  for  three  after- 
noons this  week,  the  first  time  this  has 
happened  since  it  opened  ten  years  ago. 
The  film  house  on  Lincoln  road,  Miami 
Beach,  was  taken  over  by  the  Luther 
League  of  the  American  Lutheran  Church 
in  convention  at  Miami  Beach  on  Wednes- 
day, Thursday  and  Friday  for  private 
matinee  showings  of  “Question  7,”  a movie 
which  tells  the  story  of  religious  persecu- 
tion behind  the  Iron  Curtain.  The  Carib 
seats  2,200,  and  the  12,000  delegates  to  the 
convention  attended  the  two  daily  matinees 
in  relays. 

Twenty  thousand  discount  tickets  were 
issued  to  “Question  7”  following  a promo- 
tion by  Wometco  through  the  churches  in 
the  area.  Response  to  the  film,  which  is 
currently  playing  at  Wometco’s  Parkway 
and  Carib,  has  been  very  satisfactory. 


Airer  Gives  Cash  Awards 
WORCHESTER — The  suburban  Motor- 
In  Drive-In  is  distributing  cash  awards  to 
patrons  on  Monday  and  Friday  nights. 


Right  Films.  Hard  Work 
Pay  Off  for  Jack  Repp 

Decatur,  Mich. — Can  a small-town 
exhibitor  still  build  a flourishing  busi- 
ness through  hard  work? 

“Definitely,”  says  Jack  Repp  of  the 
314-seat  Decatur  Theatre  in  this  town 
of  less  than  2,000  population. 

“You  can  say  that  we  are  running 
three  changes  a week  plus  a mer- 
chants’ night  and  that  business  is 
just  fine,  despite  our  new  drive-in 
competition  and  our  nearest  hardtop 
competitor  running  two  changes  this 
year  instead  of  his  usual  weekend 
change,”  Repp  told  BOXOFFICE. 
“Anybody  can  do  it  who  doesn’t  mind 
booking  the  pictures  his  audiences 
want,  and  then  spending  six  hours  a 
week  on  the  road  with  window  cards 
and  flyers.  We  also  use  a floodlit 
24-sheet  on  the  marquee  for  every 
third  or  fourth  change.” 


MILWAUKEE 

j?ormer  Milwaukeean  Bert  Richman  spent 
a few  days  here  in  an  effort  to  tie  up 
the  life  of  Carl  Zeidler,  former  mayor,  for 
a motion  picture  or  television  spectacular. 
In  association  with  the  William  Morris 
Theatrical  Agency,  Bert  is  working  on  the 
splicing  of  several  TV  and  motion  picture 
packages  to  be  released  through  20th-Fox. 
Bert  was  an  employe  back  in  the  days 
when  Spyros  Skouras  headed  the  big  chain 
of  theatres  in  Wisconsin. 

Allied  exhibitors  of  Wisconsin  and  Upper 
Michigan  were  marking  off  September  27, 
28  for  their  annual  convention  at  the 
Oakton  Manor  in  Pewaukee  . . . The  Door 
Theatre  at  Sturgeon  Bay,  under  Koch 
management,  has  been  turned  over  to  the 
American  Legion  for  a headquarters  build- 
ing. The  Koch  organization  will  continue 
to  operate  the  Donna  Theatre. 


Razing  Springfield  Theatre 

SPRINGFIELD— The  Art  Theatre  Build- 
ing is  being  demolished  to  make  way  for 
a new  Security  National  Bank  structure. 
Closed  for  many  years,  the  Arts  had  been 
part  of  Stanley  Warner  Theatres,  which 
continues  to  operate  the  first-run  Capitol 
here.  The  Art  is  in  the  same  block  as  New 
England  Theatres’  Paramount. 


'Nurse'  Distributor  Sues 
HOLLYWOOD — An  amended  complaint 
in  which  he  demands  $25,000  has  been 
filed  in  superior  court  by  Jack  Dowd, 
partner  of  Seymour  Borde  in  the  distribu- 
tion of  “Carry  On,  Nurse”  in  11  western 
states,  against  Borde  and  Jem  Film  Dis- 
tributors. Dowd  charges  “questionable  ac- 
counting practices”  on  the  British  film. 


BOONTON,  N.  J. 


Large  Core 
Greater  Crater  Area 
means 

MAXIMUM  LIGHT' 

Evenly  Distributed 


In  Minnesota— NATIONAL  THEATRE  SUPPLY,  Minneapolis — Main  8273 
in  Nebraska — THE  BALLANTYNE  Co.,  Omaha — Jackson  4444 
in  Wisconsin— NATIONAL  THEATRE  SUPPLY,  1027  N.  8th  Street. 
Milwaukee  3,  Wisconsin. 

CHAS.  J.  BREWSTER.  417  W.  Highland  Are.,  Mil- 
waukee. Wisconsin.  Phone  BR  1-0100. 


NC-4 


BOXOFFICE  :;  September  4,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


Bonus  Ticket  Promotion  Delivers 
Strong  Push  to  Deadly  Companions' 


Three  Ways  to  Sell 
Tickets  to  'Misty' 

The  real  seller  for  the  opening  of 
“Misty”  at  the  Dorset  Theatre,  Cambridge, 
Md.,  was  a live  Chincoteague  pony.  The 
local  minister  who  owned  the  pony  loaned 
it  to  Manager  Don  Cloyd  in  return  for 
passes  to  distribute  to  his  Bible  School 
classes.  The  first  50  children  accompanied 
by  an  adult  to  buy  tickets  to  the  show  had 
their  picture  taken  free  on  the  pony.  The 
newspaper  in  Cambridge  picked  up  the 
story  and  gave  Don  a big  3x5 -inch  picture 
break. 

For  the  showing  of  “Misty”  at  the  Strand 
Theatre,  Cumberland,  Md.,  Manager  Frank 
Florentine  purchased  six  white  T-shirts 
and  a piece  of  colored  felt.  From  the  felt 
he  cut  the  letters,  M-I-S-T-Y,  and  sewed 
them  on  each  of  the  shirts.  Then  Frank 
recruited  six  little  boys  from  six  different 
sections  of  town,  and  gave  them  a couple 
of  passes  to  the  show  and  the  T-shirts  to 
wear.  The  six  youngsters  really  covered  the 
town  on  their  bikes  and  proudly  explained 
to  all  their  friends  about  their  “Misty” 
shirts ! 

Ray  Sparklin  had  ponies  and  kids  with 
western  outfits  parade  to  the  Milford 
Theatre,  in  Milford,  Del.,  on  opening  day. 
The  ponies  were  decorated  with  a banner 
which  started,  “We  Are  Going  to  See 
MISTY,  now  showing  at  Schine’s  Milford 
Theatre.” 

After  the  parade  the  ponies  were  sta- 
tioned in  front  of  the  theatre  where  every- 
one could  see  them,  and  any  child  buying 
a ticket  would  get  a free  ride  on  a pony. 
The  ponies  out  in  front  of  the  theatre  and 
the  activity  of  kids  riding  them  drew  a lot 
of  attention  to  the  Milford  Theatre,  and 
the  best  part  of  this  promotion  was  that 
the  only  cost  to  the  theatre  was  the  price 
of  the  signs! 


Sells  Lots  of  100  Ducats 
For  Kid  Shows  to  Stores 

Ernie  Franciotti,  manager  of  the  Cres- 
cent Theatre  for  the  A.M.  Ellis  circuit  in 
the  Philadelphia  area,  has  offered  local 
merchants  blocks  of  tickets  to  his  regular 
Wednesday  morning  kiddy  matinees  this 
summer,  and  has  added  several  hundred 
dollars  in  revenue  thereby.  The  tickets 
are  sold  in  lots  of  100  at  the  regular  price, 
but  if  the  merchants  can  use  more,  addi- 
tional lots  of  100  may  be  obtained  at  a 
discount.  Each  merchant  buying  tickets 
receives  small  mention  in  the  lobby.  The 
special  tickets  may  be  signed  by  the  shop- 
keeper so  that  he  has  a personalized  gift 
to  his  customers. 


A bonus  ticket  promotion  devised  by 
Pathe -America  Distributing  Co.  is  provid- 
ing a boxoffice  stimulation  for  exhibitors 
showing  “The  Deadly  Companions,”  Budd 
Rogers,  president  of  Pathe-America, 
reports. 

Many  exhibitors  have  taken  the  time  to 
write  letters  endorsing  the  plan  which  was 
first  unveiled  in  the  pressbook  for  the 
picture. 

The  bonus  ticket,  given  to  patrons  leav- 
ing the  theatre,  during  the  engagement 
preceding  “The  Deadly  Companions,”  is 
redeemable  with  any  of  the  following 
options : 

(1)  A loge  seat  for  the  price  of  a gen- 
eral admission. 

(2)  A free  box  of  popcorn. 

(3)  Any  10-cent  item  at  the  confec- 
tion counter. 

(4)  Or  any  other  bonus  the  exhibitor 
may  wish  to  offer. 

A typical  exhibitor  experience  was  de- 
scribed by  Ed  Stokes  jr.,  manager  of  the 
Starlite  Drive-In  at  Fresno,  Calif.: 

“I  am  very  happy  to  report  that  ‘The 
Deadly  Companions’  bonus  ticket  promo- 
tion was  very  successful.  I contacted  a 
large  drug  chain,  and  a big  supermarket 
near  the  theatre,  to  distribute  the  bonus 
tickets.  They  were  more  than  happy  to  do 
so.  They  even  cooperated  on  a window  dis- 
play. I also  gave  a limited  amount  to  pa- 
trons of  our  other  three  drive-in  theatres 
in  town.  None  were  given  out  at  this  the- 
atre as  I felt  we  would  be  giving  a dis- 
count to  those  that  would  normally  attend 
anyway. 

“I  wanted  some  new  business,  and  I got 
it.  We  received  over  500  of  the  discount 
tickets  which  was  a wonderful  response. 
This  was  extra  revenue  and  at  90£  a ticket 


Slick  cards  (4x5)  showing  a naked  little 
girl  standing  under  an  open  umbrella  were 
distributed  by  the  Delman  Theatre  in  Dal- 
las in  behalf  of  “The  Truth.”  Above  the 
photo  was,  “B.  B.,  AGE  5.”  underneath  in 
small  type  was  a credit  line,  “Courtesy 
Eastman  Kodak.” 

On  the  other  side  was  this  copy:  “It’s 
‘The  Truth’  . . . B.  B.  Age  25  . . . Now  one 
of  the  screen’s  foremost  actresses  . . . See 
her  in  H.  G.  Clouzot’s  ‘The  Truth’  (La 
Verite)  . . . World-acclaimed  prize-winning 


Ed  Stokes  jr.(  manager  of  the  Starlite  Drive-In  at 
Fresno,  Calif.,  snapped  walking  past  his  marquee 
sign.  He  found  the  pressbook  bonus  ticket  pro- 
motion very  successful  in  behalf  of  "The  Deadly 
Companions." 

meant  plenty.  Regular  price  is  $1.10. 

“I  would  like  personally  to  thank  you  for 
your  help  on  making  our  run  of  ‘Deadly 
Companions’  a success.  More  cooperation 
between  the  distributor  and  exhibitor  is 
what  this  industry  needs,  and  I am  happy 
to  see  Pathe-America  willing  to  cooperate.” 

Bonus  tickets  (3x5)  are  supplied  free  by 
Pathe-America.  On  one  side  is  printed: 
“THE  DEADLY  COMPANIONS”  BONUS 
TICKET.  On  the  other  side  is  printed: 
“This  card  entitles  the  bearer  to  (exhibi- 
tor’s bonus  options)  with  the  purchase  of 
a ticket  to  the  showing  of  THE  DEADLY 
COMPANIONS  at  the  (Name  of  Theatre) 
starting  (date) .” 


film  . . . Starts  Thursday,  etc.” 

Attached  to  each  photo  was  a small 
calling-size  card  bearing  simply,  “For  the 
Truth  . . . Call  LA  6-0173.” 


POW  in  Contests 

A couple  of  contests  involving  former 
prisoners  of  war  have  been  among  the  pro- 
motions conducted  for  showings  of  “Very 
Important  Person”  in  England. 


Naked  Little  Girl  on  Card  Poses  for  Truth' 


BOXOFTICE  Showmandiser  ::  Sept.  4,  1961 


— 141  — 


1 


Single-Bill  Showman  Is  Quick  to  Spot 
Nurse'  and  Gets  an  Eight-Week  Run 


The  hunter  who  uses  a single-shot  gun 
becomes  a better  marksman;  if  he  doesn’t 
he  will  have  more  misses  than  hits  and 
come  home  most  of  the  time  with  an 
empty  bag. 

Similarly  with  a single-bill  exhibitor. 
He  must  develop  a “telescopic”  insight 
to  pick  the  good  attractions,  films  that 
have  what  it  takes  to  keep  the  till  jingling 
through  several  weeks.  He  cannot  depend 
on  a number  of  twin  bills,  each  played 
briefly,  to  average  out  with  sufficient  box- 
office  “hit,”  like  a multiple-load  shotgun. 

Charles  Stokes,  who  manages  the  Bar 
Harbour  Theatre  in  the  shopping  center 
by  that  name  at  Massapequa  Park,  Long 
Island,  N.Y.,  which  plays  “selective  quality 
pictures"  on  single  bill,  asked  his  boss  at 
Associated  Independent  Theatres,  to  book 
"Carry  On,  Nurse,”  which  had  played  a 
1,200-seat  house  only  eight  miles  away  on 
the  bottom  of  a double  bill. 

Stokes  apparently  felt  sure  of  his  film 
despite  its  previous  showing,  and  also  sure 
that  the  people  in  his  area  were  able  to 
come  up  with  the  admission  price.  To 
him,  these  were  two  really  important 
factors.  He  asked  a booking  for  two  weeks, 
and  the  film  played  for  eight  weeks! 

He  had  the  Associated  Independent  print 
shop  do  60,000  heralds,  then  arranged  for 
the  12  Associated  houses  on  Long  Island 
to  distribute  them,  5,000  at  each  theatre. 

One  of  the  funny  sequences  in  the  film 
involves  a daffodil.  Stokes  had  one  of  his 


female  workers  dress  as  a nurse,  starting 
a week  before  playdate,  and  give  away 
real  daffodils  at  the  shopping  center  with 
this  note  attached : “TAKE  ME  HOME ! ! ! 
I’m  the  Star  of  CARRY  ON,  NURSE.  Now 
playing  at  the  Bar  Harbour  Theatre,  Mas- 
sapequa Park.”  Put  up  12  one-sheets  in 
strategic  spots  in  the  shopping  center. 
Sent  passes  to  nurses  in  hospitals,  nursing 
homes,  etc.,  in  Nassau  and  Suffolk  counties. 

Obtained  10,000  prescription  blanks  from 
the  Walgreen’s  drugstore  and  Alan 
Chemist,  and  they  paid  for  rubber  stamps 
which  read:  “Prescriptions  for  Mr.  and 
Mrs.  to  have  a good  time.  If  you  never 
see  another  comedy  in  your  life  you  must 
see  CARRY  ON,  NURSE,  the  comedy 
which  has  all  America  laffing  at  the  daffy 
daffodil  comedy  hit.  Fun  starts  Friday 
( playdate) .”  In  the  space  where  the 
doctor’s  name  usually  appears  was  simply 
“The  Manager.” 

These  stamped  prescription  blanks  were 
handed  out  in  the  shopping  center  a week 
prior  and  during  playdates. 

Sent  a pass  to  each  doctor  in  the  neigh- 
borhood and  invited  him  to  see  the  show 
and  recommended  the  movie  to  any  patient 
who  needed  a laugh  time. 

Had  a girl  worker  dressed  as  a nurse 
hand  out  the  real  daffodils  with  the  “I’m 
the  real  star”  noted. 

Stokes  thinks  this  did  the  promotion 
job.  The  film  booked  for  two  weeks, 
was  held  eight  weeks. 


Little  Gimmicks  With  Promotion  Magic 
Put  Over  The  Last  Time  I Saw  Archie' 


Joe  Carlock,  who  manages  the  Pitt  The- 
atre in  Lake  Charles,  La.,  for  Pittman 
Theatres  of  New  Orleans,  put  over  “The 
Last  Time  I Saw  Archie”  with  gimmicks 
which  didn’t  cost  much  or  require  a lot 
of  effort;  nevertheless,  they  had  a touch 
of  promotion  magic  credited  with  above- 
average  boxoffice  results. 

The  gimmicks  included  an  assortment  of 
gummed  labels,  approximately  an  inch 
square  ^on  yellow  stock),  which  featured 
cartoon  drawings  of  ludicrous  figures  with 
catch  wording  such  as: 

“The  Last  Time  I Saw  Archie  ...  I 
cracked  up”  This  was  with  a drawing 
of  a funny  water  tumbler,  with  eyes,  cap, 
etc. 

“The  Last  Time  I Saw  Archie  ...  I 
couldn’t  stop  roaring!”  This  one  was  with 
a little  old  lion  face. 

Another  pictured  a laughing  figure  of  a 
leg  bone  and  “ — I was  fractured!” 

The  gummed  labels  were  stuck  on  the 
theatre’s  mail  well  in  advance,  distributed 
to  merchants  and  professional  people  to  be 
used  on  their  mail,  and  attached  to 
windows,  doors,  etc. 

There  was  usual  coverage  by  radio,  TV 
and  newspapers. 

Then  the  Pitt  manager  had  a pocket- 


Stickers  approximately  an  inch  square,  two  of 
which  are  reproduced  above,  were  effective  in 
selling  "The  Last  Time  I Saw  Archie." 


size  folder,  on  “How  to  Goldbrick  ...  By 
Archie  the  Expert,”  made  up.  Copy  and 
illustrations  were  obtained  from  the  press- 
book.  The  booklets  were  passed  out  and 
mailed  to  influential  persons  around  town, 
including  the  television-radio  and  news- 
paper folk. 

A third  gimmick  consisted  of  a cheap 
plastic  police  whistle  with  a tag  attached 
reading:  “Police  Whistle  for  Good  Looking 
Girls!  Courtesy  of  Archie,  King  of  the 
Goldbricks”  on  one  side,  and  on  the  other: 
“The  Last  Time  I Saw  Archie  . . . Loaded 
With  the  Biggest  Laughs  that  Ever  Rocked 
the  ARMY  . . . Pitt  Theatre  Starting,  etc.” 


Staffer  distributed  real  daffodils  to  people  at  shop- 
ping center  for  "Carry  On,  Nurse,"  which  was 
booked  on  a single  bill  at  the  Bar  Harbour  Theatre 
in  Massapequa  Park,  L.I.,  after  the  film  had  played 
nearby  on  a double  bill.  It  went  on  to  play  eight 
weeks  on  single  bill. 


Opera  on  Tuesday  Nights 
Draws  Capacity  Crowds 

“La  Traviata,”  first  of  the  fourth  Tues- 
day night  Opera  Festivals  at  the  Broad,  an 
A.  M.  Ellis  circuit  theatre  in  Philadelphia, 
played  to  an  enthusiastic  capacity  house. 

Manager  Luke  Hoffman  noted  that  the 
lack  of  parking  facilities,  a drawback  in 
many  situations  today,  didn’t  seem  to 
matter  to  this  clientele,  since  most  of 
them  came  by  public  transportation.  These 
people  are  looking  for  the  unusual  in 
motion  picture  entertainment  and  are 
wiling  to  travel  any  distance  to  get  it. 
The  Broad  is  ideally  located  for  public 
transit  from  all  parts  of  the  city,  and  the 
established  one-show  policy  fits  in  perfectly 
since  it  gives  them  plenty  of  time  for 
dinner  before  leaving  for  the  theatre.  Hoff- 
man is  busily  engaged  developing  ideas  for 
future  festivals  of  all  kinds,  including 
musical  comedy,  ballet,  operetta,  and 
Shakespeare,  to  cash  in  on  his  established 
policy  and  mailing  lists.  The  “Four  in  a 
Series”  format  is  a very  economical  pack- 
age. 

Games,  Etc.,  Keep  Kids 
Coming  Without  Ads 

Danny  Cohen  of  the  Cator  Theater  in 
the  Philadelphia  metropolitan  area  keeps 
the  kids  thronging  to  his  Saturday  after- 
noon matinee  with  no  fanfare  and  no  ad- 
vertising expense.  The  kids  know  that 
there’s  something  doing  every  week  at  the 
Castor  shows,  with  Cohen  using  a bagful 
of  old  and  proven  kiddy  stunts.  Two  mer- 
chants supply  plenty  of  prizes  for  the 
winners,  mostly  small  stuff.  Among  the 
contests  well  received  by  the  kids  are: 

Balloon  ping-pong  (bouncing  a balloon 
on  a ping-pong  paddle.) 

Balloon  blowing  and  bursting. 

Pie-eating  and  cracker-eating. 

Save-your-ticket-stubs:  This  one  is 

slipped  in  every  second  or  third  week  and 
works  like  this.  Children  are  told  to  save 
their  ticket  stubs,  since  a prize  will  be 
given  to  the  kid  with  the  greatest  number 
in  his  possession.  They  never  know  when 
this  gag  will  be  sprung  so  they  bring  their 
entire  collection  every  week  and,  of  course, 
keep  adding  to  it.  This  is  a great  stunt  to 
insure  continued  interest. 


2 


— 142  — 


BOXOFFICE  Showmandiser  ::  Sept.  4,  1961 


Grocery-Tobacco  Marketing  Methods 
Help  Make  Theatre  Successful 
Part  of  Its  Neighborhood 


Staffer  Is  Big  Help 
When  Budget  Is  Low 

With  a limited  budget,  plus  a small  co- 
operative advertising  allowance  from  Uni- 
versal, Harry  Gaines,  manager  of  the  State 
Theatre  in  Denison,  Tex.,  for  Trans-Texas 
Theatres,  was  able  to  stimulate  a high 
gross  of  the  year,  second  only  to  “Swiss 
Family  Robinson.” 

The  pictures  were  “The  Curse  of  the 
Werewolf”  and  “Shadow  of  the  Cat.” 
Gaines  followed  a campaign  outlined  by 
Norm  Levinson,  general  manager  for 
Trans-Texas  Theatres. 

First  he  sniped  ten  one-sheets  and  two 


Two  staffers  helped  stimulate  the  second  highest 
gross  of  the  year  at  the  State  Theatre  in  Denison, 
Tex.  One  is  Stan  Holden  (we  don't  know  which), 
the  doorman.  They  appeared  three  days  on  a TV 
program  popular  with  the  youngsters. 

three-sheets  around  the  business  district, 
then  lined  up  the  local  magazine  dis- 
tributor store  for  a window  tiein  featuring 
some  11x14s  and  a credit  card  with  “For 
the  Latest  in  Horror  Comics  See  Us  . . . 
For  the  Latest  in  Horror  Movies  See,  etc.” 

For  ballyhoo,  Manager  Gaines  had  Stan 
Holden,  his  doorman  who  enjoys  serving 
as  outside  stunt  man  in  outlandish  getups. 
Made  up  as  a werewolf,  he  rode  around 
town  in  a convertible  in  advance  and  cur- 
rent with  signs  “See  Us  at  the  State  The- 
atre in  . . . etc.” 

The  werewolf  paid  off  again.  The  local 
TV  station  (on  which  Gaines  had  bought 
ten  one-minute  spots)  invited  the  State 
manager  to  the  studio  for  an  interview 
about  the  film  two  days  before  opening. 
He  brought  along  “Werewolf”  Holden  and 
the  young  woman  who  did  the  makeup, 
and  both  got  in  on  the  TV  program.  The 
kids  liked  them  so  much  that  the  two 
were  invited  to  appear  on  the  same  show 
the  next  two  days.  The  film  bill  was 
credited,  of  course. 

During  the  run,  “Werewolf”  Holden 
would  roam  the  aisles  during  the  “crucial” 
moments  of  the  pictures.  He  didn’t  try 
to  sit  with  the  youngsters  for  fear  of 
scaring  any  of  them  too  much. 

Summing  up,  Gaines  comments,  “Thanks 
to  our  small  staff  for  their  help  in  selling 
the  pictures.” 

'Navarone'  Contest  in  Papers 

The  Balaban  & Katz  circuit  of  Chicago, 
in  cooperation  with  Garfieldian  Publica- 
tions, offered  100  free  tickets  to  “The  Guns 
of  Navarone”  at  the  State  Lake  Theatre  for 
the  first  500  correct  answers  to  the  “Na- 
varone” Star  Performance  contest  spon- 
sored by  the  Garfieldian  newspapers. 


Making  a de  luxe  1,000-seat  suburban 
Theatre  some  five  miles  from  downtown 
Hartford,  Conn.,  an  integral  part  of  the 
West  Hartford  business  and  recreation 
community  is  the  goal  of  merchandising- 
trained  Irving  J.  Rosenberg,  manager  of 
the  Central  Theatre. 

Gratifyingly  aware  of  the  West  Hartford 
Chamber  of  Commerce’s  constant  efforts 
to  increase  parking  facilities  in  the  shop- 
ping area,  Rosenberg  doesn’t  let  a week  slip 
by  without  contacting  at  least  one  like- 
promotion-minded  merchant  or  business- 
man for  exploitation  gimmicks,  gags  and 
what  have  you,  all  intended  to  remind 
suburban  audiences  that  the  Central  The- 
atre is  indeed  very  much  in  business  and 
intends  to  continue  so. 

INSISTS  ON  OPENING  PUSH 

Rosenberg  feels  that  a stunt  should  be 
pulled  off  within  opening  hours  to  realize 
its  maximum  impact  at  subsequent-run 
theatre  such  as  the  1,000-seat  Central. 

On  the  job  about  a year  now,  Rosenberg 
received  his  training  at  the  Cine  Webb,  the 
Lockwood  & Gordon  art  theatre  which  is 
supervised  by  William  F.  Murphy,  the  art 
house  director  for  the  circuit  which 
operates  nine  theatres  in  the  Hartford 
metropolitan  area.  He  started  at  the  bot- 
tom, as  a doorman  greeting  the  patrons. 

Before  joining  L&G,  Rosenberg  had 
worked  for  a tobacco  marketing  concern 
and  a food  marketing  chain,  both  in 
administration  and  merchandising. 

Murphy  taught  him  the  value  of  regular 
week-to-week  newspaper  contact,  calling 
on  the  amusement  editors,  either  by  phone 
or  in  person,  just  to  say  hello  and  exchange 
a few  comments  on  sundry  matters  con- 
nected with  upcoming  attractions.  Also 
important,  the  L&G  management  demon- 
strates, is  frequent  contact  with  merchants. 

NOW  40  THEATRES 

Douglas  Amos  is  general  manager  of 
L&G,  which  now  has  some  40  theatres 
and  drive-ins  in  the  northeastern  area. 
Robert  Tirrell  is  district  manager  and 
William  F.  Daugherty  heads  the  Hartford 
division. 

“The  main  thing,”  Rosenberg  observes, 
“is  to  keep  telling  people  that  you  are  very 
much  in  business.” 

He  doesn’t  feel  for  a moment  that  sub- 
urban exhibition  is  on  the  way  out.  As 
he  wends  his  way  from  store  to  store, 
merchant  to  merchant,  in  the  Central 
Theatre’s  district  in  West  Hartford  he  tries 
to  make  the  friendly,  the  indifferent,  the 
skeptical  sit  up  and  pay  respectful  at- 
tention, even  cognizant  as  he  is  of  the  need 
to  “push”  attractions,  be  they  major  or 
minor. 

“You’d  be  amazed  at  the  amount  of  re- 
action I’ve  gotten  with  stunts  in  the  last 
few  months  alone,”  he  said.  “I  think  ex- 
ploitation is  something  that  can  never 
be  overdone,  as  long  as  it’s  tackled  with 


taste  and  some  forethought.” 

The  businessmen  attribute  a definite 
revitalization  of  shopping  interest  in  their 
area  to  Rosenberg’s  campaigning.  One 
prominent  merchant  pointed  to  a number 
of  “new  faces”  passing  his  store  to  the  the- 
atre as  evidence. 

The  L&G  showman  tries  never  to  meet 
anyone  in  the  community  with  “sad 
stories.” 

“Nobody  wants  to  bet  on  a losing  cause. 
Any  businessman  who  sits  around  and 
moans  about  declining  trade  deserves  any 
hard  luck  that  comes  his  way,”  he  reasoned. 
“We’ve  got  to  have  confidence  in  ourselves, 
confidence  that  will  be  displayed  to  the 
public,  which  after  all  is  pretty  fickle- 
minded  and  not  too  hard  to  impress.” 

Evidence  that  the  public  is  well  aware  of 
the  suburban  Central  Theatre  followed  a 
recent  announcement  that  the  theatre  in- 
tends to  display  the  works  of  Hartford 
area  artists.  Offers  began  to  pour  into 
Rosenberg’s  office  not  long  after  the  story 
broke  in  the  Hartford  times.  The  manager 
expects  to  ask  art  critics  of  the  Hartford 
newspapers  to  discuss  in  print  the  merits 
of  the  displayed  works. 

Besides  working  stunts,  old  and  new, 
pressbook  and  otherwise,  for  his  attractions, 
Rosenberg  tries  to  promote  the  holidays. 
He  got  500  spanking  new  pennies — in  ex- 
change for  a five-dollar  bill! — from  a bank 
and  advertised  free  pennies  to  first  500 
patrons  on  Lincoln’s  day.  The  coin  col- 
lectors clamored  for  more! 

When  Valentine’s  Day  came  along,  he 
struck  again:  For  ten  dollars,  a drugstore 
gave  him  100  boxes  of  candy  (retail  value 
$25!)  for  gifts  to  the  women. 


Usher  in  Scuba  Outfit 
Good  for  'Bottom  of  Sea' 

The  big  attention-getter  in  the  campaign 
conducted  by  Manager  Geneva  Wood  for 
“Voyage  to  the  Bottom  of  the  Sea”  at  the 
Fine  Arts  Theatre  in  Denton,  Tex.,  was  a 
live  skin-diver. 

Miss  Wood  had  an  usher  dress  up  in 
his  own  scuba  outfit  and  walk  around 
town.  Attached  to  the  aqualung  was  a 
snipe  on  the  picture,  playdate  and  theatre. 
He  was  out  on  four  days,  including  a Sat- 
urday after  opening  when  he  walked  up 
and  down  in  front  of  the  theatre  during 
a rain. 

Window  cards  were  put  up  in  well-patron- 
ized groceries,  cafes,  drugstores,  barber  and 
beauty  shops  and  several  service  stations. 
The  sidewalk  in  front  of  the  theatre  was 
plastered  with  three-sheets  a week  in  ad- 
vance, which  stayed  on  during  the  run. 

In  the  lobby  an  aquarium  of  tropical 
fish  with  an  imitation  skin-diver  was  on 
display  from  nine  days  in  advance,  with 
the  sign,  “For  More  Interesting  Sea  Life 
see  ‘Voyage  to  the  Bottom  of  the  Sea,’  etc.” 


BOXOFFICE  Showmandiser  ::  Sept.  4,  1961 


— 143  — 


3 


For  Special  Gimmick 
Use  Willing  Staff 

If  you  have  the  cooperation  of  a young, 
intelligent  staff,  it’s  easy  to  come  up  with 
a special  gimmick,  such  as  the  pistol  (cut 
from  yellow  card  paper)  herald  passed  out 
for  “One-Eyed  Jacks”  at  the  Fine  Arts 
Theatre  in  Denton,  Tex. 

Geneva  Wood,  the  manager  of  this  col- 
lege town  showhouse,  had  her  staffers  to 
cut  out  more  than  100  pistols  from  one-ply 
card  paper,  then  bought  some  black  and 
white  water  paint  and  selected  one  or  two 
to  touch  up  the  cutout  in  the  likeness  of  a 
gun,  and  letter  in  red  on  the  same  side  the 
title,  playdate  and  theatre.  This  job  didn’t 
take  the  youngsters  too  long,  what  with 
their  energy  and  enthusiasm. 

Carrying  out  the  film  theme,  a western 
lobby  display  was  created  with  minimum 
expense.  It  consisted  of  a gambling  table 


with  cards  and  poker  chips,  plus  a shotgun, 
on  top.  A borrowed  manikin  was  dressed  in 
cowboy  clothes.  These  were  set  up  near  a 
hitching  post,  consisting  of  three  weather- 
beaten wooden  railings  tied  together  in  the 
proper  shape. 

A standee  of  Marlon  Brando,  cutout  from 
a six-sheet,  was  placed  near  the  hitching 
post  with  date  and  title. 

Naturally,  all  the  staffers  were  in  cow- 
boy clothes  through  the  run.  The  picture 
theme  music  was  played  in  advance  during 
intermissions  and  during  the  run  out  front. 
In  advance  the  staffers  wore  cowboy  hats 
with  bands  giving  picture  copy. 

Huge  Red  Searchlight 
Probes  Sky  for  'Edge' 

A huge  red  mobile  searchlight,  pointed 
skyward,  was  used  for  “The  Naked  Edge” 
at  the  Viking  Theatre,  Philadelphia,  man- 
aged by  Charles  Middlesworth.  After 
clearing  with  local  aviation  authorities,  a 
surplus  searchlight  was  obtained  and  cov- 
ered with  a red  gelatin  mask,  beaming 
the  red  light  message  into  the  sky  for 
miles  around.  During  the  last  13  minutes 
of  each  show,  the  operator  switched  the 
searchlight  on  and  off,  so  the  red  light 
was  seen  flashing  in  the  sky.  Max  Miller, 
UA,  helped  arrange  the  stunt. 

The  Fred  Astaire  Dance  Studios,  Inc., 
has  teamed  up  with  Universal  in  a promo- 
tion for  “Come  September”  based  on  the 
mambo  sequence  in  the  motion  picture.  All 
Astaire  dance  halls  across  the  country  have 
been  alerted. 


As  It  Looks  Tb  ] 

By  KROGER  BABB 

He 

A S how m a n's  Views  on  Merchandising  Motion  Pictures 

A RECENT  COLUMN  about  the  undesir- 
ability compared  to  the  desirability  of 
youngsters  as  patrons,  provoked  the  all- 
time  record  in  mail.  The  week  it  was  pub- 
lished we  were  in  Boston.  In  the  Statler 
office  building  two  men  caught  a glimpse 
of  us,  recognized  all  250  pounds  and  let  out 
a war  cry.  It  was  a humid,  hot  day  and 
there  was  no  air  conditioning.  But  we 
listened!  They  were  two  New  England  ex- 
hibitors who  had  just  read  their  Boxoffice. 
They  both  were  “for  kids.”  Their  argu- 
ments were  endless  and  the  conversation 
almost  never  ended.  It  was  topped  by  one 
highlight. 

IN  BOSTON  THERE  is  a Charterhouse 
motel.  There  is  a sizeable  chain  of 
Charterhouse  motels,  hotels  and  lodges 
throughout  New  England.  These  people  are 
said  to  be  making  a fortune  and,  if  operat- 
ing at  capacity  is  the  recipe,  they  have  it 
made.  Their  locations  are  no  better  than 
others;  their  rooms  are  no  more  desirable 
than  others;  their  rates  take  your  breath, 
but  we  had  to  check  into  the  Charterhouse 
just  to  see  what  it  was  all  about.  Whereas 
most  hotels  and  some  motels  will  not  allow 
pets,  the  Charterhouse  people  not  only  wel- 
come pets — but  they  scream  about  it. 

— o — 

THEIR  GIANT  ROADSIDE  billboards 
are  75  per  cent  “Welcome  Pets”  copy. 
Their  pamphlets  play  up  the  grand  and 
glorious  time  your  pet  is  going  to  have 
while  you’re  stopping  at  a Charterhouse. 
Listen  to  this  excerpt: 

“Hi  Blackie  . . . Charlie  . . . Snooky  . . . 
and  Pets  Everywhere!  Did  you  know  that 
there’s  a WELCOME  sign  for  you  at  every 
Charterhouse  Motor  Hotel,  Motel  and 
Lodge?  Sure  it’s  hard  to  believe.  But,  it’s 
true!  Yes  sir,  the  Charterhouse  is  a dog’s 
best  friend ! To  prove  it  you’ll  receive  a big 
welcome  and  GIFT  PACKAGE  just  as  soon 
as  your  mama  and  papa  check-in.  Your 
package  will  be  full  of  wonderful  surprises 
. . . including  a watering  and  a feeding  dish, 
just  for  you,  plus  your  first  Charterhouse 
meal! 

“But  that’s  not  all,  little  friend!  You  are 
a first-class  traveler  or  your  proud  parents 
wouldn’t  have  you  along.  Therefore  the 
Charterhouse  has  set  aside  private  ‘walking 
grounds’  just  for  you,  a grassy  area  where 
you  will  feel  at  home.  Our  walking  lane  is 
charmingly  decorated  with  little  white 
picket  fences  and  beautiful,  bright  red  fire 
hydrants.  So  remember — just  relax  and 
take  care  of  your  ‘business’  in  the  proper 
manner.  You  are  always  welcome  here,  so 
bring  mama  and  papa  to  the  Charter- 
house  . . . Live  it  up  the  Charterhouse- 
way!” 

JUST  BECAUSE  THEY  welcome  pets 
one  Charterhouse  has  grown  in.  five  years 
from  an  original  72-room  establishment  to 
over  400  units.  They  even  provide  a baby- 
sitter service  for  patrons’  dogs!  They  walk 
’em,  play  with  ’em,  exercise  ’em,  clip  them 
or  bathe  ’em — if  you  wish.  We  asked  the 
manager,  “What  is  the  real  lowdown,  the 


inside  story  on  welcoming  pets?” 

He  pulled  his  shoulders  back,  took  a deep 
breath  and  began:  “Mr.  Babb,  in  all  the 
years  I have  been  here  I am  yet  to  have 
the  first  dog  steal  a towel,  burn  up  a bed, 
break  a lamp  or  spill  a drink  on  the  carpet. 
If  people  would  just  send  us  their  dogs 
and  they  would  stay  home,  this  would  be 
the  happiest,  most  profitable  motel  opera- 
tion in  the  world.” 

By  all  indications  it  isn’t  far  from  that 
with  the  mamas  and  papas  tossed  in. 

THE  PETS  TAKE  THEIR  owners  to  the 
Charterhouses,  just  as  youngsters  take 
their  parents  to  the  movies  they  want  most 
to  see.  Never  underestimate  the  power  of 
a child.  When  thousands  of  theatres  began 
barring  children  they  didn’t  solve  the  child 
audience  control  problem  but  merely 
evaded  it.  This  evasion  has  cost  our  in- 
dustry untold  millions  or  billions,  who 
knows.  One  recent  evening  we  were  guests 
in  a Wisconsin  friend’s  home.  A neighbor- 
ing couple  had  joined  us  for  dinner.  There 
were  three  children  in  the  8-10  year  range 
in  this  household.  After  dinner,  we  sug- 
gested, “Let’s  all  go  to  the  show.  They’re 
playing  ‘Tammy  Tell  Me  True.’  And  the 
kids  will  love  it,  too.”  The  mother  spoke 
up,  “Are  you  kidding?  They  won’t  allow 
children  in  that  theatre!” 

WE  ARGUED  THAT  THEY  would  be 
welcome  with  their  parents,  we  were  sure. 
The  mother  said  no.  We  phoned  the  the- 
atre. Mother  was  right.  Everyone  settled 
down  to  watch  TV  as  usual.  About  9 pm. 
we  made  a hurried  trip  downtown  pretend- 
ing to  need  cigarets.  We  tried  to  buy  a 
ticket  and  slip  quietly  into  this  theatre  to 
have  a look.  The  cashier  was  busy.  Too 
busy  to  see  us  waiting  with  money  in  hand. 
She  was  busy  polishing  her  silver  candle- 
sticks. She  never  did  look  up  and  see  us. 
We  never  did  buy  a ticket.  We  just  walked 
in.  No  one  stopped  us,  or  said  “Good  eve- 
ning.” The  doorman  was  in  the  men’s  room 
combing  his  ducktail  hairdo.  The  theatre 
had  patrons — yes  sir,  31  of  them.  This  left 
about  2,000  seats  to  choose  from,  but  we 
didn’t  stay. 


Low-Cost  'Suzie'  Stunt 

Bobby  Lipe  had  a provocative  stunt  for 
his  showing  of  “The  World  of  Suzie  Wong” 
at  the  Van  Wert  Theatre,  Van  Wert,  Ohio. 
He  had  a Japanese  lady  print  up  small 
cards,  with  Japanese  writing,  for  him  and 
his  staff  to  wear.  When  anyone  asked 
what  the  cards  meant,  they  were  told  that 
they  said:  “See  ‘The  World  of  Suzie  Wong’ 
Here  Sunday.”  Lipe  also  had  a tieup  with  a 
local  store. 


It's  Anthony  Gasvoda  Jr. 

Anthony  J.  Gasvoda  (not  Casvoda)  jr. 
owns  and  operates  the  Hiawatha  Drive-In 
at  Chassell,  Mich.,  in  the  Upper  Peninsula 
of  Michigan.  A BOXOFFICE  Showman- 
diser  article  recently  related  how  Gasvoda 
personally  conducts  a 30-minute  weekly 
Movie  Log  radio  show. 


I 


4 


— 144  — 


BOXOFFICE  Showmcmdiser  ::  Sept.  4,  1961 


An  interpretive  analysis  of  lay  and  trodepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
Cinemascope;  *$  VistaVision;  © Superscope;  © Naturama;  v®  Regalscope;  <1,  Techmrama. 
Symbol  ^ denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


it  Very  Good;  t-  Good;  — Fair;  ~ Poor;  — Very  Poor 


In  the  summary  tt  is  rated  2 pluses,  — as  2 minuses. 

..  © tt1  — 


OJ 

0 

X 

0 ^ 

•Z  fc 

>» 

O 

E 

*© 

0 . 

|r 

_ 0 

O s 

V*  c 
"c  S 
t £ 

-si 

OS1 

Z CE 

> 

iZ 

z cc 

cl  3E 

z 0 

2506  (J> Absent-Minded  Professor,  The 

(97)  Comedy  Drama  BV 

2550 ©Ada  (108)  © Drama  MGM 

2552  After  Mein  Kampf 

(74)  Semidoc'y Brenner 

2546  ©Alakazam  the  Great 

(85)  Cartoon  Feature  AIP 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  20th-Fox 

2514  ©All  in  a Nioht's  Work 

(94)  Comedy  Para 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  Atlantis 

2524  Angel  Baby  (98)  Drama  AA 

2489  Angry  Silence,  The  (95)  Dr Valiant 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed  Atlantis 

2496  Another  Sky  (83)  Melodr Harrison 

2549  Armored  Command  (99)  War  Dr AA 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  MGM 

2541  ©Atlas  (84)  Spec.  VistaScope.  . Filmgroup 

— B— 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 20th-Fox 

2517  Behind  the  Mask  (85)  Dr Showcorp 

2382  ©Ben-Hur  (212)  Camera  65 

Biblical  Drama  MGM 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus 

2526  ©Beyond  All  Limits  (100)  Dr Omat 

2531  Beware  of  Children  (80)  Com AIP 

2556  ©Big  Gamble,  The  (100)  © Ad.  20th-Fox 
2528  ©Big  Show,  The  (113)  © Dr. . .20th-Fox 
2520 ©Bimbo  the  Great  (87)  Circus  Dr...WB 

2504  Black  Sunday  (84)  Horror  Dr AIP 

2516  Blast  of  Silence  (77)  Drama  U-l 

2496  Blueprint  ror  Robbery  (88)  Cr Para 

2543  Brainwashed  (102)  Dr AA 

2554  Bridge  to  the  Sun  (113)  Drama..  MGM 
2534©By  Love  Possessed  (115)  Drama.... UA 

2512 ©Canadians,  The  (85)  © Dr..  .20th-Fox 

2494  Carry  On,  Constable  (86)  Com..Govn’r 

2495  ©Carthage  in  Flames  (111) 

® Spectacle  Drama  Col 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA 

2488  ©Cimarron  (140)  © Dr MGM 

2497  Circle  of  Deception  (100)  Dr.  20th-Fox 

2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR 

2550  Cold  Wind  in  August  (80)  Dr.  . .Aidart 

2544 ©Come  September  (112)  © Com U-l 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

2494  ©Cry  for  Happy  (110)  © Com Col 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama U-l 

— D — 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA 

2512  Days  of  lnrills  and  Laughter  (93) 

Comedy  Compilation  20th-Fox 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe- America 

2514  ©Dead  One,  The  (70)  Horror  SR 

2547  Dentist  in  the  Chair  (84)  Com Ajay 

2503  Devil’s  Commandment  (71)  © Ho...RCIP 
2508  ©Don  Quixote  (110)  Classic  Dr...  MGM 
2499,Dondi  (100)  Comedy AA 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA 

— E — 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA 


2- 27-61  # tt  tt 

8-  7-61  + + + 

8-14-61  ± ± — 

7-17-61  + tt  + 

4- 17-61  ± ± ± 

3- 27-61  tt  + + 

3-13-61  ± 

5- 15-61  -H-  ± 

12-26-60  tt  tt  tt 


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# 

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+ 

8+2- 

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# 

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14+ 

— F — 

2520  Fabulous  World  of  Jules  Verne.  The 

(82)  Novelty  Adv WB 

2542  ©Fanny  (133)  Com.  Dr 20th-Fox 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox 


7-24-61 

4h 

± 

2+2- 

1-23-61 

+ 

+ 

3+1- 

8-  7-61 

+ 

+ 

2+ 

4-24-61 

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5-15-61 

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6-  5-61 

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4+1- 

8-28-61 

+ 

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tt 

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5-22-61 

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+ 

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1-23-61 

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7-10-61 

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8-21-61 

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+ 

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6-12-61 

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+ 

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3-20-61 

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tt 

+ 

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1-16-61 

+ 

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1-23-61 

4; 

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2*2 

7+6- 

8-14-61 

2*2 

+ 

2+1— 

12-19-60 

tt 

# 

tt 

tt 

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+ 

tt 

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1-30-61 

+ 

# 

tt 

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+ 

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1-  9-61 

+ 

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+ 

+ 

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+ 

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7-10-61 

tt 

+ 

# 

# 

tt 

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11+ 

8-  7-61 

+ 

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1-16-61 

+ 

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+ 

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tt 

2*2 

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5-  8-61 

+ 

+ 

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5-  8-61 

# 

tt 

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+ 

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4-22-61 

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+ 

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3-20-61 

tt 

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tt 

+ 

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4-  3-61 

1+1- 

7-24-61 

# 

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6+1- 

2-20-61 

1+1- 

3-  6-61 

# 

# 

tt 

— 

tt 

tt 

10+1— 

2-  6-61 

± 

± 

± 

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5+4- 

5-22-61 

2*2 

+ 

2*2 

4+5- 

12-26-60 

# 

tt 

tt 

tt 

tt 

tt 

tt 

14+ 

5-  1-61 

# 

+ 

+ 

+ 

+ 

tt 

tt 

10+ 

7-  3-61 

# 

# 

tt 

# 

tt 

tt 

tt 

14+ 

5-15.61 

+ 

- 

+ 

- 

+ 

3+2- 

1% 


s — 

a,  to 

Z O 


2496  Fever  in  the  Blood,  A (117)  Dr WB  1-23-61  # + + 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama 20th-Fox  4-  3-61  + ± ± 

2531  Five  Golden  Hours  (90)  Comedy  ....Col  6-  5-61  + — ± 

2507  Five  Guns  to  Tombstone  (71)  W’n  . . UA  3-  6-61  ± it  ± 

2538  Follow  a Star  (102)  Comedy  ....Zenith  6-19-61  ± — 

2498  Foxhole  in  Cairo  (68)  Dr Sara  1-30-61  + # — 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama 20th-Fox  7-24-61  FF  — + 

2495  French  Mistress,  A (91)  Com...F-A-W  1-23-61  ± + + 

2507  Frontier  Uprising  (68)  W’n  UA  3-  6-61  + + ± 

— G — 

2523  Gambler  Wore  a Gun,  The  (67)  W'n..UA  5-15-61  ± i 

2531  Get  Outta  Town  (65)  My..  .Sterling  W’ld  6-  5-61  ± 

2533 ©Gidget  Goes  Hawaiian  (102)  C/M.. Col  6-12-61  + — + 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  MGM  1-23-61  + FF  + 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  20th-Fox  1-  9-61  -p  — 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama  WB  2-  6-61  ± FF  + 

2544  Goodbye  Again  (120)  Dr UA  7-10-61+  + FF 

2498 ©Gorgo  (78)  © Adv.  Dr MGM  1-30-61#  ± + 

2481  Great  Impostor,  The  (112)  Dr U-l  11-28-60  # # + 

2540  Green  Helmet  The  (88)  Ac MGM  6-26-61+  — + 

2556  ©Greyfriars  Bobby  (91)  Drama  . . BV  8-28-61  + # 

2542  ©Girl  in  Room  13,  The  (79)  Astor  7-  3-61  + 

2529  Gun  Fight  (68)  Western  UA  5-29-61  ± ± 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure Col  6-12-61  # # # 

— H — 

2515  Hand,  The  (61)  Melodrama  AIP  4-17-614- 

2488  Hand  in  Hand  (75)  Dr Col  12-19-60  + # # 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  AA  12-19-60  + ± 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  Cont'l  3-27-61  + + 

2535  Hitler's  Executioners  (78) 

Documentary  Vitalite  6-12-61  ± # 

2499  Home  Is  the  Hero  (83)  Dr Showcorp  2-  6-61  # + 

2539  Homicidal  (87)  Mys Col  6-26-61+  # + 

2546  ©Honeymoon  Machine  (88) 

© Comedy  MGM  7-17-61  # + + 

2506  Hoodlum  Priest,  The  (101)  Dr UA  2-27-61#  # + 

2530 ©House  of  Fright  (80)  C Ho AIP  5-29-61  + ± ± 

2503  It  Takes  a Thief  (94)  Melo. . . Valiant  2-20-61  + 

2556  Invasion  Quartet  (87)  Com-Dr MGM  8-28-61  ± 

- — -J — 

2481  Jazz  Boat  (96)  © Dr/Music  Col  11-28-60  + 2.  it 

2479  ©Journey  to  the  Lost  City 

(90)  © Adv.  Drama  AIP  11-21-60  + ± — 

— K — 

2540  King  of  the  Roaring  20's 

(106)  Cr.  Drama  AA  6-26-61  + ± 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exdusve  6-12-61  + 

2507  ©Konga  (90)  Horror  Drama  AIP  3-  6-61  # + ± 

2533  ©Ladles  Man,  The  (106)  Com Para  6-12-61  # ± + 

2532  ©Last  Sunset,  The  (112)  W’n U-l  6-  5-61  # dfc  ± 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA  5-29-61  + + ± 

2505  League  01  Gentlemen,  The  (113) 

Comedy-Drama  Kingsley  2-27-61#  # # 

2493  ©Little  Angel  (90)  Com-Dr.  Murray  1-16-61  ± ± 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 20th-Fox  6-19-61  ± 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup  10-  3-60  + + 

2502  Lono  Rope.  The  (61)  © W’n.  ,20th-Fox  2-13-61  + tt  ± 

2513  Look  in  Any  Window  (87)  Dr AA  3-27-61  + — — 

2549  ©Loss  of  Innocence  (99)  Dr Col  8-  7-61  # + + 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM  6-12-61  + ± ± 

— M — 

2524  Mad  Dog  Coll  (86)  Ac  Dr Col  5-15-61  + + ± 

2552  ©Magic  Boy  (S3)  Cartoon  feature.  . MGM  8-14-61  # + + 

2492  Make  Mine  Mink  (101)  Com Cont'l  1-9-61#  # + 

2541  Man  in  the  Moon  (98)  Com. . .Trans-Lux  7-  3-61  + + + 


tt 

+ 

+ 

+ 

9+ 

+ 

± 

+ 

+ 

7+3- 

+ 

4; 

5+4- 

3: 

+ 

2: 

6-}-5 — 

+ 

4; 

3+3- 

+ 

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4^ 

4; 

7+4- 

tt 

+ 

+ 

tt 

10+1- 

+ 

+ 

5+1- 

+ 

— 

6+3- 

^2 

4- 

4+4- 

1+1- 

+ 

tt 

-H- 

+ 

8+1- 

tt 

2*2 

+ 

4; 

9+2- 

2+2- 

4- 

tt 

+ 

+ 

9+1- 

tt 

+ 

± 

-H- 

10+1- 

+ 

+ 

Pi- 

4- 

9+2- 

tt 

tt 

tt 

+ 

12+ 

2*2 

2*2 

+ 

± 

6+4- 

4+ 

1+ 

+ 

+ 

— 

4+3— 

tt 

tt 

tt 

tt 

14+ 

1+ 

tt 

tt 

tt 

tt 

13+ 

+ 

± 

+ 

6+3- 

+ 

+ 

4+ 

3+1- 

+ 

+ 

5+ 

+ 

Pi- 

+ 

+ 

9+ 

tt 

tt 

tt 

+ 

11+ 

tt 

tt 

+ 

10+ 

+ 

2*2 

5+3- 

1+ 

+ 

2+1- 

+ 

4+2- 

+ 

6+5- 

tt 

+ 

+ 

6+1- 

1+ 

+ 

tt 

7+1- 

+ 

tt 

+ 

tt- 

9+2- 

tt 

+ 

+ 

+ 

9+2- 

tt 

+ 

+ 

7+1- 

tt 

tt 

+ 

11+ 

+ 

tt; 

4-F3 

tt; 

2+2- 

2+ 

tt; 

+ 

4 

7+1- 

tt- 

2*2 

tt; 

— 

4+6- 

tt 

+ 

-H- 

9+ 

+ 

- 

± 

+ 

6+4- 

+ 

+ 

± 

2*2 

7+3- 

+ 

tt 

7+ 

+ 

+ 

tt 

3-1 

+ 

+ 

tt 

7+ 

BOXOFFICE  BookinGuide  ::  Sept.  4,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


n the  summery  tt  is  rated  2 pluses,  — os  2 minuses. 


G.  Page 
le 

n Time 
re 

O 

XI 

•i 

1 

•a 

© 

*c 

o ^ 
T o 

>v 

o 

E 

£ 

3 

E 

E 

• •—  3 >. 

a.  h-  oc  t- 

5 

u 

OC 

m 

ra  a j 

X CC 

TO 

> 

iZ 

x£|£e 

z o 

s 

(A 

2501  Mania  (85)  Ho.  Dr 

. Vatiant 

2-13-61  + 

+ 

2+ 

2512  Mailbag  Robbery  (70)  Ac.... 

3-20-61  + 

1+ 

2554  ©Marines.  Let's  Go  (104)  © 

Se-vice  comedy  

20th-Fox 

8-21-61 

-4- 

+ 

-t- 

5+4- 

2503  Mark  of  the  Devil  (73)  Melo... 

. . . HCIP 

2-20-61 

1+1- 

2546  Mary  Had  a Little  (83)  Comedy UA 

7-17-61 

-4- 

+ 

— 

3+4- 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama 

AIP 

5-15-61 

tt 

tt 

tt; 

tt 

tt 

9+1- 

2532  Matter  of  Morals,  A (90) 

Drama  

UA 

6-  5-61  + 

+ 

+ 

+ 

+ + 

7+1- 

2518  Mein  Kampf  (121)  Documentary 

Col 

4-24-61  + 

tt 

+ 

+ tt 

tt 

9+ 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2-20-61 

tt; 

1+1- 

2502  ©Millionairess.  The  (90)  © 

G.  B.  Shaw  Comedy  

20th-Fox 

2-13-61 

+ 

tt 

+ 

it 

+ ± 

+ 

9+1- 

2523  ©Minotaur,  The  (92)  © Ady. 

....UA 

5-15-61  + 

tt- 

+ 

— 

4+3- 

2500  Misfits.  The  (124)  Drama  ... 

UA 

2-  6-61 

+ 

tt 

Ft 

tt 

tt  + 

tt  13+ 

2537  ©Misty  (92)  © Youth  Classic 

20th-Fox 

6-19-61  tt 

+ 

+ 

++ 

tt  tt 

10+ 

2535  Morgan  the  Pirate  (97)  © Adv.  MGM 

6-12-61  + 

+ + 

+ 

tt- 

7+3- 

2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  Schoenfeld 

2-  6-61  +f 

2+ 

2538  Most  Dangerous  Man  Alive  (82) 

SF.  .Col 

6-19-61  + 

— 

^ 

— 

2+5- 

— N — 

2543  Naked  Edge,  The  (102)  Susp. 

Dr.  UA 

7-10-61  tt 

± + 

tt 

+ tt 

tt  H+1- 

2545  Naked  Road,  The  (74)  Melo.  ..Zison  Ent 

7-17-61 

1— 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv 

. .UPRO 

5-  1-61 

1+1- 

Very  Good;  + Good;  — Fair;  ~ Poor;  — Very  Poor. 


8-21-61 


BV 

6-12-61 

+ 

+ 

+ 

+ 

tt 

tt 

Para 

3-27-61 

tt 

tt 

tt 

tt 

tt 

+ 

. BV 

1-30-61 

+ 

tt 

+ 

tt 

tt 

tt 

. SR 

8-28-61 

Para 

5-22-61 

tt 

+ 

tt 

tt 

tt 

UA 

3-13-61 

+ 

tt- 

tt; 

+ 

— 

AIP 

8-21-61 

±1 

AA 

3-13-61 

tt 

+ 

— 

tt 

tt; 

+ 

i BV 

5-15-61 

tt 

tt 

+ 

tt 

tt 

tt 

.WB 

3-13-61 

tt 

tt 

=± 

+ 

tt 

+ 

.Col 

3-13-61 

+ 

tt; 

+ 

tt; 

Col 

1-  9-61 

tt 

+ 

tt 

tt 

tt 

.U-l 

5-  1-61 

tt; 

tt; 

tt; 

+ 

- 

AIP 

8-14-61 

+ 

+ 

+ 

+ 

tt 

Para 

5-  1-61 

tt 

+ 

+ 

tt 

tt 

tt 

■ UA 

2-13-61 

+ 

tt; 

tt; 

tt; 

± 

— 

2470  Never  cm  Sunday  (97)  Com-Dr.  lopert-UA  10-17-60  -H-  ft- 
2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 


2514  ©One-Eyed  Jacks  (141)  ® Dr.  ..Para 
2497t?©0ne  Hundred  and  One  Dalmatians 

(80)  Animated  Feature  BV 

2555  One  Plus  One  (114)  Dr 

2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2510  Operation  Bottleneck  (78)  Ac. 

2554  Operation  Camel  (70)  Serv.  Comedy  . A I P 

2509  Operation  Eichmann  (92)  Drama....  AA 

— P — 

2523  y©Parent  Trap,  The  (124)  Comedy  BV 

2510  ©Parrish  (137)  Drama  .... 

25*9  Passport  to  China  (75)  Ac... 
2492©Pepe  (157)  © Comedy/Music  ...  Col 
2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama U-l 

2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  AIP 

2519  (jt ©Pleasure  o(  n is  Company,  The 

(114)  Comedy  Para 

2501  Police  Dog  Story  (61)  .... 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AIP 

2511  ©Posse  From  Hell  (89)  W'n  U-l 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 

2516  Question  7 (110)  Dr DeRochemont 

— 8— 

2516  Raisin  in  the  Sun,  A (125)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr....lFD 
2522  ©Return  to  Peyton  Place 

(122)  Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (99) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (119)  © 

Outdoor  Action MGM 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 

2506  Sanctuary  (90)  © Drama 20th-Fox 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont'l 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para 

2551  Scream  of  Fear  (81)  Susp.  Dr.  . . Col 
2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM 

2511  Secret  Partner,  The  (91)  My MGM 


+ tt  + + + 10+ 


1+ 


+ tt  13+ 


4-  3-61  tt 

5-  8-61  tt 
3-20-61  ± 


tt  + 
+ 

+ + 


5-29-61  tt  + 


3-  6-61  ± 


tt  + 
+ tt 
tt 


3+3- 


4+3- 

1+1- 


tt  12+1- 
4+4— 
7+1- 


± + 10+1- 
3+ 

± 7+2- 


4-  3-61  tt  ± 

4-  3-61  tt  tt  tt  tt  tt 
8-14-61  ± 


tt 


tt 


7+ 

1+1- 

5+1- 


tt  12+ 

+ 2+1- 


5-  8-61  tt  + + tt  tt  - + 9+1- 


5-29-61  + ± 


+ 


4+1- 


5-15-61  + — ± + — pt  + 5+5 — 


3-20-61  ± 


tt 

+ 

tt 

+ 

tt; 

tt~ 

9+2- 

1+1- 

+ 

+ 

tt 

tt 

+ 

tt 

11+ 

+ 

+ 

tt 

+ 

+ 

+ 

tt 

tt 

tt 

tt 

9+ 

tt 

+ 

tt 

tt 

+ 

tt; 

11+1- 

+ 

+ 

+ 

+ 

tt 

+ 

8+ 

+ 

tt- 

5+3- 

+ 

tt 

tt 

8+2- 

2513  Secret  Ways,  The  (112)  Dr U-l  3-27-61  + 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure AA  5-  8-61  tt 

2516  Shadows  (87)  Drama  Lion  Int'l  4-17-61  + 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l  5-  8-61  + 

2539  Silent  Call.  The  (63)  C Dr.  20th-Fox  6-26-61  ± 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor  7-24-61  + 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB  2-27-61  tt 

2504  Sins  of  Youth  (82)  Dr Janus  2-20-61  ± 

2528  Snake  Woman,  The  (68)  Horror  . . . UA  5-22-61  ± 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox  2-13-61  — 

2530  ©Snow  White  and  the  Three 


O ^ 


> 

+ - 

tt 

+ tt 


|r 


z o 


+ + + + 6+1- 

tt  6 *- 
+ + + tt  9 r 


+ + 
+ + 


5+2- 

4+1- 

1+ 


+ + 


tt  ± tt  +10-1- 
- 1+2- 
± ± — ± 5+7- 

5 1-4 — 


2536  Stop  Me  Before  1 Kill!  (93) 


2477  ©©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision  

2494  ©Sword  of  Sherwood  Forest  (80)  © 


Fox 

5-29-61 

tt 

±- 

— 

tt 

+ 

+ 

+ 

8+2- 

WB 

5-15-61 

+ 

— 

+ 

— 

— 

5+4- 

Col 

6-12-61 

+ 

+ 

+ 

tt; 

+ 

+ 

6+1- 

WB 

11-  7-60 

tt 

tt 

tt 

tt 

tt 

tt 

tt 

14+ 

. BV 

11-14-60 

tt 

+ 

tt 

tt 

tt 

tt 

12+1- 

Col 

1-16-61 

+ 

± 

+ 

+ 

tt 

tt- 

8+3- 

U-l 

6-26-61 

+ 

tt; 

+ 

tt 

+ 

tt 

tt; 

9+2- 

+ tt 


— T— 

2539  ©Tammy  Tell  Me  True  (97)  Con 
2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama President 

2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)  ...  UA 

2514  Terror  of  the  Tongs,  The  (80)  Ac Col 

2543  ©Thief  of  Baghdad 

(SO)  © Ad.  Fantasy MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  Col 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2481  Tormented  (75)  Horror  Drama  ...  AA 
2510  SJmS>T rapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76),  Action-Dr..  . U-l 
2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2493  ©Tunes  ot  Glory  (106)  Dr Lopert 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525  ©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2492  Unfaithfuls,  The  (89)  Melodrama AA 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama Sutton 

— V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2483  ©Wackiest  Ship  in  the  Army,  The 

(99)  © Comedy  Col  12-  5-60  + — tt  tt 

2527  ©Warrior  Empress,  The  (89) 

© Action-Adventure  Col  5-22-61  ± ± ± + 

2515  Watch  Your  Stern  (88)  Com Maona  4-3-61 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM  12-  5-60 
2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2500  ©White  Warrior  (86)  © 

Adv.  Dr.  (Eng.  dubbed)  WB 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2487  ©Wizard  of  Baghdad  (92)  © 

Costume  Comedy  20th-Fox  12-19-60 

2553  ©World  by  Night  (90) 

A survey  of  world  night  spots.  . . WB  8-21-61 


4- 17-61  + 

8-28-61  + 
3-27-61  + 

7-10-61  + 

6-12-61  ± 

12-12-60  + 
7-  3-61  + 

1-30-61  + 
11-28-60  + 

3-13-61  + 
7-  3-61  ± 

7-24-61  tt 

1- 16-61  tt 
7-10-61  + 

5- 15-61  tt 

6- 19-61  tt 

2- 13-61  + 

2-27-61  + 
1-  9-61  + 

7- 17-61  tt 

8- 21-61  + 


± ± + 4+2- 

2+1- 

+ + ± 5+2- 

+ ± + + 7+2- 

± 2+3- 

tt  tt  + tt  11+ 

± 2+1- 


+ + 

+ + 


4+1- 

3+ 


+ 

tt; 

+ 

tt; 

+ 

Hh 

7+3- 

+ 

2+1- 

+ 

tt 

5+ 

tt 

+1 

tt 

tt 

+ 

tt 

13+ 

±L 

+ 

+ 

± 

5+2- 

tt 

+ 

tt 

+ 

tt 

+ 

11+ 

+ 

tt 

tt- 

tt 

+ 

10+2- 

tt 

++ 

tt 

+ 

+ 

9+ 

± + 
tt  + 


+ + ± ± 7+3- 
- ±.  2+2- 

+ + 7+ 

1+ 


6-26-61  + + + tt  + ± + 8+1- 


+ 

tt  tt 


tt  tt 
tt  tt 


+ tt 
+ ± 
tt  + 


6-  5-61  ± — ± 


2-  6-61  + tt 
6-19-61  + ± 

3-  6-61  ± - 


± + ± 


+ ± 
+ 


+ + 
+ + 


— XYZ — 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  UA  7-24-61  + ± 

2555  Yopng  Doctors,  The  (102)  Dr UA  8-28-61  tt  tt 

2518  Young  Love  (80)  Drama Exclusive  4-24-61  + 

2A97  vouno  One.  The  (96)  Dr Valiant  1-30-61  + + ± 

2517  Young  Savages,  The  (103)  Dr UA  4-24-61  tt  tt  + 


tt 


tt  ± 
tt  tt 


tt  U+1- 

± 7+5- 
6+1— 
tt  13+ 

4+5- 

± 7+4- 

+ 7+4- 

3+2- 

+ 7+2- 

2+2- 


3+4- 
± 7+1- 

1+ 

tt  9+3- 

+ 11+ 


c 


6 


BOXOFFICE  BookinGuide  ::  Sept.  4,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © Is  tor  Cinemascope; 
® Vistavision;  (§)  Superscope;  ® Naturamo;  ® Regalscope;  ® Techniramo.  Symbol  denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  l H 

AMERICAN  INT  L I U 

COLUMBIA  | U 

5 

• 

G\ 

k 

Type 

Rel. 

No. 

Look  in  Any  Window  (87)  D . .6101 

Ruth  Roman.  Alex  Nlrol,  Paul 
Anka 

©The  Wackiest  Ship  in  the 

Annv  (99)  © C .521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(80 1 Ad. 522 

Richard  Greene,  Peter  Cushing 

©Go  Naked  in  the  World 

(103)  © D 111 

Gina  Lollobriglda,  Ernest  Borgnlne. 
Anthony  Franelnsa.  Luana  Patten 

Portrait  of  a Sinner 

(96)  D .507 

Nadja  Tiller,  Tony  Britton, 
William  Bendix 

Black  Sunday  (84)  ...Ho. 602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D . . 523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) . . . Ac.  .527 
Richard  Basehart,  Lisa  Oastonl 

©Carthage  in  Flames  (93) 

© Ad  . 528 

Anne  Heywood,  Jose  Suarei 

Village  of  the  Damned  (77)  Ho.  .109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

Rill  Travers.  Vincent  Winter 

Dondi  (100)  C..6102 

David  Janssen,  Patti  Page, 

David  Kory 

Operation  Eichmann  (92)  D..6103 

Wemer  Klemperer.  Ruta  Lee, 

Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho  601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90  © Ho.  .603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD  . 529 
G.  Ford,  Milko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr...525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

CaMinflas.  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © ..  D..108 

Glenn  Ford,  Vlaria  Schell 

The  Secret  Partner  (91)  D . .115 

Stewart  Granger,  Hay»  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80)..  C.  . 606 
Leslie  Phillips,  Geraldine  McEvvin. 
Julia  Lockwood 

A Raisin  in  the  Sun  (125) . . D . 533 
Sidney  l’oitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac.  530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (98)  D .6105 

Joan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  Massie,  Dawn  Adda  ms 

Operation  Camel  (65)  . . . C . 605 

Nora  Hayden,  Louise  Uenard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doublet  lay,  B.  Hayward 
Five  Golden  Hours  (90) . . . . 0 . . 539 
Ernie  Kovacs,  Cyd  Charisse 
Stop  Me  Before  1 Kill 

(105)  © 0 .535 

Claude  Dauplilne,  Diane  Cilento 

Mein  Kampf  (121) Doc.. 538 

©Warrior  Empress  (89) 

© Ad..  524 

Kerwin  Mathews.  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad.  113 

Joyce  Taylor.  Anthony  nail 

©Two  Loves  (100)  © ...D  .117 
Shirley  MacLalne.  I-anrence  Harvey. 
Jack  Hawkins 

King  of  the  Roaring  20’s 

(106)  Cr.  6107 

David  Janssen.  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..610S 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF.  607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho  . 540 

Glenn  Corbett,  Patricia  Breslln 

Most  Dangerous  Man  Alive 

(82)  Ac.  541 

Ron  Randall.  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac.. 119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac  . 116 
Bill  Travers,  Eld  Begley, 

Nancy  Walters 

Armored  Command  (99) . .Ac.  .6109 
Howard  Keel.  Tina  Louise 

©Alakazam  the  Great  (85)  An.  608 

Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 

©Gidqel  Goes  Hawaiian 

(102)  © C .601 

James  Darren.  Deborah  Wailcy, 
Michael  Callan.  Vicki  Trickrtt 

©The  Guns  of  Na.arone 

(157)  © D .603 

Gregory  Peck.  David  Niven 

©Two  Rode  Together 

(108)  0D..602 

James  Stewart,  Richard  Widmaik 
Shirley  Jones,  Linda  Crista] 

©Morgan  the  Pirate 

(97)  © Ad..  120 

Steve  Reeves.  Valerie  Lagrange 
©The  Honeymoon  Machine 

(88)  © C..122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlan.  Jim  Hutton 

©Magic  Boy  (83)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad  . 121 

Rory  Calhoun.  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.  .609 

V nccnt  Price.  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D 124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 

Steve  Reeves,  Georgia  Mall 

Twenty  Plus  Two  (100)  ..  My.  .6110 

David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Morehead 

Scream  of  Fear  (81)  D .605 

Susan  Strasberg,  Ronald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  Arnall 

©A  Thunder  of  Drums 

(97)  © 00  .201 

Richard  Boone,  George  Hamilton. 
Luana  Patten 

©The  Devil  at  4 0'Clock 

( ■ ) © 0 . . 607 

Spencer  Tracy,  Frank  Sinatra 
©Loss  of  Innocence  (99)  D .608 
K.  More,  D.  Darrieux,  S.  York 
Weekend  With  Lulu  (..)....  C . 609 
Leslie  Phillips,  Rob’t  Monkhouse 
Everything’s  Ducky  (80)  . C 610 

Buddy  Hackett,  Mickey  Rooney 
Queen  of  the  Pirates 

(88)  © Ad.. 604 

Gianna  Maria  Canale,  M.  Serato 

Bridge  to  the  Sun  (113)  D .202 

Carroll  Baker,  James  Shigeta 

Invasion  Quartet  (87)  . . CD  . . 203 

Bill  Travers,  Spike  Miligun 

BOXOFFICE  BookinGuide  : : Sept.  4,  1961 

PARAMOUNT 


Blueprint  for  Robbery  (87)  Ac.  .6009 

Jay  Barney,  J.  Pat  O'Malley 

Foxhole  in  Cairo  (68)  . ...D..6013 
James  Robertson  Justice,  Nlall 
MacGinnis,  Adrian  Hoven 


©World  of  Suzie  WonQ 

(126)  0.  6008 

William  Holden.  Nancy  kwan, 
Sylvia  Syms 

©The  Savaye  Innocents 

(89)  © D . 6004 

Anthony  Quinn,  Yoke  Tanl, 

Anna  May  Wong 


©All  in  a Night's  Work 

(94)  C.  .6010 

Shirley  MacLalne,  I lean  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  00.  6014 
Marlon  Brando,  Karl  Malden, 

Katy  .lor ado,  I’ina  Pcllieer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M  6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 

0©The  Pleasure  of  His 

Company  (115)  CD  .6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . . C . .6015 
Jerry  Lewis,  Helen  Traubcl 

©On  the  Double  (92)  ® C..6016 

Danny  Kaye,  Dana  Wyntcr 


©Blood  and  Roses  (74)  . D . 6101 
Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelli 

Man-Trap  (.  . ) D .6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


©Preakfast  at  Tiffany's 

(115)  CD  . 6103 

Audrey  Hepburn,  George  Peppard 


> 

TO 

-< 


m 

CD 

TO 


> 

TO 

-< 


7 


MARCH  I APRIL  I MAY  I JUNE  JULY  I AUGUST  I SEPTEMBER  I 0CT0BE 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  Indicating  story  type:  (Ad)  Adventure  Dromo-  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama-  (Cr)  Crime  Dram^.'friuv  n 
with  Music;  (Doe)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Hof  Horror  Drama^  '(HD 
Historical  Dromo;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction?  (W)  wAti?ri! 


20TH-FOX 


©Marriage-Go-Round  (99)  © C.  .101 

Susan  Hayward,  James  Mason. 

Julie  New  mar 

©Little  Shepherd  of  Kingdom 

Come  (108)  © D..102 

Jimmie  Rodgers.  Luana  Patten 

©Can-Can  (131)  © M . 103 

Frank  Sinatra,  Shirley  MacLaine, 
Louis  Jourdan,  Juliet  Prowse 
The  Long  Rope  (61)  ....W..113 
Hugh  Marlowe.  Alan  Hale 


UNITED  ARTISTS 


Five  Guns  to  Tombstone 

(71)  W.  6102 

James  P own.  Della  Sharman 


©The  Millionairess  (90)  © C..104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  Ill 
Bradford  Hillman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C..125 

Michael  Craig.  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..185 
Robert  Ryan.  John  Dehner 


Sanctuary  (90)  © D..115 

L.  Remick,  Y.  Montand.  B.  Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

4J©The  Trapp  Family  (106)  D..117 
Ruth  Leuwerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac.. 116 

Jack  Ging.  Stanley  Clements 


©Marines.  Let's  Go  (104)  © C. .137 
David  Hedison,  Tom  Tryon, 

Linda  Hutchins 


c a 

5 

LU 

I- 

Q_ 

LU 

I/O 


©The  Big  Gamble  (100)  © 0 134 

Stephen  Boyd,  Juliette  Greco, 
David  Wayne 

©Franc  s of  Assisi  (105)  © D.  .132 
Bradford  Di'.lman,  Dolores  Hart, 
Stuart  Whitman 


The  Misfits  (124)  D.  .6105 

Clark  Gable.  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)....  6106 
Hon  Foster.  Miiko  Taka 


©All  Hands  on  Deck 

(93)  © 

M . .112 

Pat  Boone,  Barbara 

Eden, 

1 

Buddy  Hackett 

Cxi 

©Ferry  te  Hong  Kong 

Q_ 

(103)  © 

. . Ad. .110 

< 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 

©The  Fiercest  Heart 

(91)  © 

. 00.  120 

Stuart  Whitman,  Juliet  Prowse 

©Return  to  Peyton  Place 

(122)  © 

. . . . D . . 126 

Carol  Lynley,  Eleanor 

Parker, 

Jeff  Chandler.  Tuesday 

Weld 

< 

The  Right  Approach 

§ 

(92)  © 

D/M  . .127 

Frankie  Vaughan,  Juliet 

Prowse. 

Martha  Hver.  Gary  Crosby 

©The  Big  Show  (113) 

© Ad. .123 

Esther  WUliaras,  Cliff 
David  Nelson 

Robertson, 

Battle  at  Bloody  Beach 

(80)  © 

. . . Ac. .128 

A.  Murphy.  G.  Crosby, 

D.  Michaels 

LU 

z 

©Wild  in  the  Country 

ZD 

(114)  © 

.D/M  . 129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (1C7)  © . . 
Carol  Heiss,  Stooges 

. . . . C . . 130 

©Misty  (92)  © ... 

. .00  . .131 

David  Ladd.  Arthur  O'Connell 

>- 

©Voyage  to  the  Bottom 

of 

1 

the  Sea  (10S)  © . 

. . Ad. .133 

ZD 

Walter  I’ldgeon,  Joan  Fontaine, 

Barbara  Eden.  Frankie 

Avalon 

The  Silent  Call  (63)  . . 

...  D . 119 

Roger  Mobley,  David  McLean, 

Gail  Russell 

iThe  Hustler  (..) D..136 

Paul  Newman,  Finer  Lauiie, 

Jackie  Gleason,  (fey.  C.  Scott 
Seven  Women  From  Hell 

( . . ) © Ac  140 

Patricia  Owens,  Denise  Darcel. 
Cesar  Romero.  John  Kerr 
©Pirates  of  Tortuga 

(97)  © Ad.  .135  I 

Ken  Scott,  Leticia  Roman, 

Rafer  Johnson 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D.  .6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad  . 6115 
Bob  Mathias.  Rosanna  Schia/flno 

A Matter  of  Morals  (90).  D . 6108 

Maj-Britt  Nilsson,  Patrick 
O’Neal,  Eva  Dahlback 


The  Young  Savages  (103) . D .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown.  Joan  Staley 


Snake  Woman  (68)  ....Ho.. 6112 
John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.  .6111 

Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad.  6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D.  .6119 

Lana  Turner.  Efrem  Zimbalist  jr. , 

The  Last  Time  I Saw  Archie 

(98)  C 6118 

Robert  Mitchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My.  .6120 

Gary  Cooper.  Deborah  Kerr 

Goodbye  Again  (120)  . D..6125 

Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac  . 6121 
G egg  Palmer.  June  Kenney 
Teenage  Millionaire  (84) 

(partly  in  color)  ....  C/M  . . 6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Graziano 


You  Ha  e to  Run  Fast 

(73)  Ac  .6122 

Craig  Hill.  Elaine  Edwards 

Three  on  a Spree  (83) . . C . . 6123 

Jack  Watling,  Carole  Lesley 

The  Young  Doctors  (102)  . . 0 . .6128 

Fredric  March.  Ben  Gazzara, 

Ina  Balin.  Dick  Clark 


UNIVERSAL-INTI  g ij 

©The  Grass  Is  Greener 

(105)  ® C.  .6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mitchum.  Jean  Simmons 


The  Great  Impostor  (112)  CD.. 6104 
Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  Cr..6105 

Hazel  Court,  Terence  Morgan 


©Wings  of  Chance  (76) . 0D  . . 6111 
James  Brown.  Frances  Rafferty 


WARNER  BROS. 


A Fever  in  the  Blood 

(117)  D 008 

Efrem  Zimbalist  jr..  Angie  Dickinson 


Gold  of  the  Seven  Saints 

(88)  0D..0O9 

Clint  Walker,  Leticia  Roman 
(Filmed  in  sepia) 


©The  White  Warrior  (86)  Ad  . 010 
Steve  Reeves,  Georgia  Moll 


©Tomboy  and  the  Champ 

(92)  0D  . .6110 

Cindy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (111)  .. D..6109 
Richard  Widmark,  Sonja  Zlemann 


©Posse  From  Hell  (89) . W. .6112 
Audle  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh’s  Woman 

(88)  © Ad  . 6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 

Rex  (dog  star).  Billy  Hughes. 
William  Foster 


©Romanoff  and  Juliet 

(112)  C..6106 

P Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(SI)  Ho.  .6115 

Clifford  Evans.  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (115)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76) . Ac.  .6118 

Michael  Craig,  Elizabeth  Seal 

©Tammy  Tell  Me  True 

(97)  CD.  6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  . D .6120 

Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © C 6121 

Rock  Hudson,  Gina  Lollobrigida, 
Sandra  Dee,  Bobby  Darin 


©The  Sins  of  Rachel  Cade 

(123)  D . .003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(103)  Ac.  011 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  . .Ac. .012 
George  Montgomery.  Chari  to  Luna 


The  Fabulous  World  of 

Jules  Verne  (82)  Ad.. 013 

Ernest  Revere.  Louis  Locke 

©Bimbo  the  Great  (87) . Ad.  .014 
Charles  Holm,  Mary  Ann  Shields 

©Parrish  (137)  

D. .015 

Troy  Donahue,  Claudette  Colbert, 

Karl  Malden,  Connie 

Stevens 

©Fanny  (133)  

. .D/M.  .016 

Leslie  Caron,  Maurice 

Chevalier, 

Charles  Boyer,  Horst 

Buchholz 

©World  by  Night 

(90)  

. . Doc.  .151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99) 

D .155 

Diane  McBain,  Arthur 

Kennedy, 

Will  Hutchins,  Constance  Ford 


©Splendor  in  the  Grass 

(124)  0 154 

Natalie  Wood,  Warren  Beatty, 

Pat  Hingle,  Audrey  Christie 


COMING 

ALLIED  ARTISTS 

The  Big  Wave  Ad.  . 

Sessue  Hayakawa 

Billy  Budd  0 . . 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® 0. . 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  SF 

Bodil  Miller 

©Journey  to  the  7th  Planet.. SF.. 
John  Agar.  Greta  Thyssen 

©Black  Mutiny  © Ad.. 

Don  Megowan,  Silvana  Pampanini 

Lost  Battalion  Ac.. 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  ® q 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnlne 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street  D . . 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  c. . 

Robert  Wagner,  Dolores  Hart. 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Landlady C.. 

Jack  Lemmon.  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © d. 

Glenn  Ford.  Ingrid  Tbulin, 

Charles  Boyer.  Lee  .1.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando,  Trevor  Howard. 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  0.. 

Rossano  Brazzi,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  ® ....  Bib  D. . 

Jeffrey  Hunter.  Siobhan  McKenna 
©Colossus  of  Rhodes  ©..Ad.  204 
Rory  Calhoun.  Lea  Massari 
©Bachelor  in  Paradise  ©..C..207 
Bob  Hope,  Lana  Turner,  Janis  l’aige, 
Jim  Hutton,  Paula  Prentiss 

PARAMOUNT 

©Breakfast  at  Tiffany’s  CO.. 

'udrey  Hepburn.  George  Peppard 
©Summer  and  Smoke 

(US)  ® D .6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D . . 

Steve  McQneen.  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C.  . 

Shirley  MacLaine.  Yves  Montand. 
Rob’t  Cummings,  Edw.  C Robinson 

20th-FOX 

Madison  Avenue  © D.. 

Dana  Andrews,  Eleanor  Parker 

20,000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 
Jayne  Mansfield,  Nico  Minardos 
©Tender  Is  the  Night  ©.  . 0 . . 
Jennifer  Jones,  Jason  Rebards  jr. 
Joan  Fontaine.  Jill  St.  John 

The  Innocents  © 0 138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  0 . . 6101 

(Special  release) ..  Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion D . . 

Ernest  Borgnlne,  Anne  Baiter 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster,  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack,  Lee  Kinsolving 

©Paris  Blues  D.. 

Paul  Newman,  Joanne  Woodward 

UNIVERSAL-TNT'L 

©Back  Street  D.. 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D.. 

Gregory  Peck,  Polly  Bergen 

The  Outsider  0 . . 

Tony  Curtis,  Jas.  Franciscus 

WARNER  BROS. 

©Susan  Slade  D 

Troy  Donahue.  Connie  Stevens. 
Dorothy  McGuire  Lloyd  Nolan 

Merrill’s  Marauders Ac.. 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  ® M . . 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russel'  Alec  Guinness 


8 


BOXOFFICE  BookinGuide  ::  Sept.  4,  1961 


FEATURE  CHART 


; 


neatrk 
ont  ar 


MISCELLANEOUS 


BUENA  VISTA 

SJ©Swiss  Family  Robinson 

(12S)  Panavision  . Ad  . Dec  60 
Dorothy  McGuire,  John  Mills, 

Janies  MacArthur,  Tommy  Kirk 
y©0ue  Hundred  and  One 

Dalmatians  (80)  . . .An.  Mar  61 

tiThe  Absent-Minded  Professor 

(97)  C.  May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn.  Tommy  Kirk 

^©The  Parent  Trap 

(123)  C Jul  61 

Maureen  O'Hara,  Brian  Keith, 
llnyley  Mills 

©Nikki.  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Cotitu,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD  . Oct  61 
Donald  Crisp,  Kay  Walsh 
CONTINENTAL 

l he  Entertainer  (97) . . . D . . Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D . Nov  60 

(Kng-dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C.  Dec  60 

Terry-Thomas,  Athene  Seyler 
©Hippodrome  (96) . Ac.  . . Mar  61 
(Eng-dubbed)  .. Gerhard  Reidmnnn. 
Marglt  N.inke 

Saturday  Night  and  Sunday 

Morning  (90)  D.. Apr  61 

Albert  Finney,  Shtrlev  Ann  Field 
The  Pure  Hell  of  St.  Trinian's 

(-.)  C . Sep  61 

Joyce  Grenfell,  Cecil  Parker 
George  Cole 
EDWARD  HARRISON 

Another  Sky  (83) D . Jan  61 

Victoria  Grayson,  Tayeb 
FILMS-AROUND-THE-WORLD 
A French  Mistress  (91) . .C.  . Dec  60 
Cecil  Parker.  Jas.  H.  Justice 
FILMGROUP 

The  Wild  Hide  (63) D..  Jun  60 

Jack  Nicholson.  Georglanna  Carter 
©Last  Woman  on  Earth 

(71)  D . Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC..  Sep  60 

Jonathan  naze.  Jackie  Joseph 
Hioh  School  Caesar  (72)  D . Nov  60 
Jonn  Ashley,  Gary  Vinson 

Date  Bait  (71)  D.  .Nov  60 

Gary  Clark.  Marin  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest.  Frank  Wolf, 
Barboura  Morris 
GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C.  . Feb  61 
Ken  Connor.  Leslie  Phillips 

KINGSLEY-UN  ION 
The  League  of  Gentlemen 


FOREIGN 


(113)  CD  . Feb  61 

Jack  Hawkins.  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  F . . Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD.. Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . C . . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©lunes  of  Glory  (106)  D Jan  61 
Aiec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision W.  .Jul  61 

Maureen  O'Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho..  Jan  61 

Gianna  Maria  Canale.  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D . Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPO  RATION 

Home  Is  the  Hero  (83)  D . Feb  61 
Vrthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C Apr  61 
Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  Oct  60 

Pit  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . . Ac  . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  ,.Cr..Feb61 
Ferry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho.  . Mar  61 

Ralph  Bet  rand.  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

1 * < ■ t cr  Wvnearde.  Donald  Pinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  .May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT- VITAL  ITE 

©Sword  and  the  Dragon 

(83)  Ad  ..  Nov  60 

Russian  cast  (Eng-dubbed) 

The  Angry  Silence  (95)  . . D.  .Jan  61 
R.  Attenborough,  Pier  Angell 
The  Young  One  (103)  . D . . Feb  61 
Zachary  Scott.  Rornte  Hamilton 

Mania  (85)  Ho.  Feb  61 

Peter  Cushing,  June  Laverlck 
It  Takes  a Thief  (94)  . . D . . Feb  61 

layne  Mansfield.  Anthony  Quayle 

Hitler’s  Executioners 

(78)  Doc.  .Jun  61 


LANGUAGE 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . .Elsa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W)  . .Jean  Beberg,  Jean- 

Paul  Belmondo 

Frantic  (90)  8-28-61 

(Times) . .Jeanne  Moreau,  M.  Ronet 
Love  Game,  The  (85)  ...  2-13-61 
(F-A-W) . . Jean-Pierre  Cassel, 
Genevieve  Cluny,  Jean-lxiuis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l) . Gerard  Phliipe,  Lilli 
Palmer.  Anouk  Almee,  L.  Padovanl 
Ostrich  Has  Two  Eggs,  The 

(89 1 11-21-60 

(Janus) . .Pierre  Fresnay,  Simone 

Renant 

Port  of  Desire  (85) 12-  5-60 

(Kingslpy-Union)  . . H.  Neff 
Ru’es  of  the  Game  (104)  4-17-61 
(Janus)  . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  . .Jean  Cabin 

GERMANY 

Confess.  Dr  Corda!  (102)  12-  5-60 
(President)  . .Hardy  Kruger,  E. 

Muetier 

Glass  Tower,  The  (104) ..  10-  3-60 
(Ellis).  Lilli  Palmer 
Rest  Is  Silence.  The  (106).  10-  3-6e 
(F-A-W)  . Hardv  Kruger.  P.  Van 
Eyck 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon) .. Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120) . .10-  3-60 
(Atlantis).  K.  Logoi hedtldes 

Moussltsa  (75) 6-  5-61 


(Greek  Pictures)  V Vouyoukiakl 
288  Stournara  St.  (90  ) 2-27-61 

(Atlantic)  . OrestLs  Makrls, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St.. 

The  (91)  1-30-61 

(UMPO)..V.  Gassman.  Toto 
Holiday  Island  (105)  ...  .11-14-60 
(Brandon)  . Vittorio  de  Sica 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastrolanni, 
Anita  Ekberg.  Anouk  Almee.  Alain 
Puny 

L’Awentura  (145) 6-  5-61 

(Janus)  . .Monica  Vitti,  Gabriele 
Ferzetl,  Lea  Massarl 
Two  Women  (105)  ....  6-19-61 

(Embassy)  . .Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . .Franco  Lnterlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 

(Beverly)  Tatsuya  Nakadai 

SWErTN 

Dreams  (86)  8-  8-60 

(Janus).. E.  Dahlbeck,  H.  Anders- 
son  ; 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  E Etiberg.  B.  Logan 
Virgin  Spring.  The  (88)  ..  12-12-60 
(Janus).. Max  von  Sydow. 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)  . 1-31-61 
(Kingsley)  . . Vladimir  Ivashov. 

Shanna  Prokhorenko  (also  Eng.- 
dnbbed) 

Fate  of  a Man  (100)  . . 8-28-61 

(UA) . . Sergei  Bondarchuk  a 


Short  sub|ects,  listed  by  company,  In  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


£horts  chart 


° = •315 

y.  z ro 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5424  French  Fried  Frolic 

(16j/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16)  . Mar  61 

5426  He  Flew  the  Shrew 

(16'/2)  May  61 

5436  Man  or  Mouse  (18)..  Jun  61 


CANDID  MICROPHONE 
(Reissues) 

5553  No.  3,  Series  2 (10'/2)  Jan  61 

5554  No.  4.  Series  2 (10'/2)  Feb  61 

5555  No.  5,  Ser.  2 (11) . . Mar  61 

5556  No.  6.  Ser.  2 (10'/2) . . Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 


(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

(7'/2)  Nov  60 

5605  Four  Wheels.  No 

Brakes  (6'/2)  Nov  60 

5606  Skeleton  Frolic  (7!/^) . . Dec  60 
5667  Babie  Boogie  (6)....  Jan  61 

5608  Pickled  Puss  (6/z)  . . Jan  61 

5609  Christopher  Crumpet's 

Playmate  (6/z) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6'/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6!/2)  May  61 

5614  Toosy  Turkey  (6/z)  . Jun  61 

5615  Punchy  de  Leon  (6>/2) . . Jul  61 


FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 


(10)  Dec  60 

5853  Community  Sings 

No.  1.  Ser  13  (10)  Mar-61 


5854  Yukon  Canada  (10)..  Apr  61 
LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(6l/2)  Dec  61 

5703  Countdown  Clown  (6/z)  Jan  61 

5704  Happy  Go  Loopy  (6'/2)  Mar  61 

5705  Two-Faced  Wolf  (6 /2)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6/z)  May  61 

5707  Fee  Fie  Foes  (&/,)  . . Jun  61 

5708  Zoo  Is  Company  (&/2)  Jul  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard)  . . Dec  60 

5755  Hotsy  Footsey  (7) . . . Feb  61 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  . Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6)..  Jul  61 

SPECIAL  COLOR  FEATURETTES 

5441  Wonderful  Hong  Kong 

(19'/2)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  ..Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 

( Reissues) 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)  Jan  61 

5405  Knutsy  Knights 

(17'/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15'/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (10'/2)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (S'/2)  . . Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  '10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9'/2)  . . Feb  61 

5803  Water-Sports  Champs 


(10)  Apr  61 

5804  Dogs  Afield  (10J/2) . . . . Jun  61 


o.  2-  or  q 

M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 


All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 
W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Ducklino 

(7)  Sep  60 

W266  Neapolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)..  Sep  60 
W273  Cat  Fishin’  (8)  . .Sep  60 

W274  Part  Time  Pal  (8)  . Sep  60 

W275  Cat  Concerto  (7) Sep  60 

W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W268  The  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 
W271  Field  and  Scream  (7)  Sep  60 


PARAMOUNT 
CARTOON  CHAMPIONS 


Herman  and  Katnip 

S20-1  Rail  Rodents  (7) Sep  60 

S20-2  Robin  Rodenthood  (7)  Sep  60 

S20-3  A Bicep  Built  for 

Two  (7)  Sep  60 

S20-4  Mouse  Trapeze  (7) . . . Sep  60 

Noveltoons 

S20-5  Fido  Beta  Kappa  (7)  Sep  60 
S20-6  No  Ifs,  Ands  or 

Butts  (6)  Sep  60 

S20-7  Candy  Cabaret  (7)  . Sep-60 

S20-8  Tho  Oily  Bird  (7)  Sen  60 

COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sen  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamornhic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic Apr  61 

MODERN  MADCAPS 

(Technicolor) 

M20-1  Galaxia  (7)  Oct  60 

M20-2  Bouncing  Benny  (6)  Nov  60 
M20-3  Terry  the  Terror  (6)  Dec  60 
M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  The  Kid  From  Mars 

(6)  Mar  61 

M20-6  The  Mighty  Termite 

(6)  Jun  61 

NOVELTOON 

(Technicolor) 

P20-1  Northern  Mites  (6)  . . Nov  60 

P20-2  Miceniks  (6)  Dec  60 

P20-3  The  Lion’s  Busy  (6) . . Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7). Apr  61 
P20-6  Hound  About  That (6)  .Jun  61 


SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 


020-1  Kings  of  the  Keys 

(9)  Sep  60 

D20-2  Big  “A”  (9)  Sep  60 

D20-3  A Sport  Is  Bom 

(10)  . Nov  60 

D20-4  Ten  Pin  Tour  (9)....  Apr  61 

020-5  Speedway  (10) May  61 

THE  CAT 
(Color  Cartoons) 

C20-1  Top  Cat  (8)  Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 Reel 

(1214)  Jul  61 

TRAVELRAMA 


(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10)..  Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 


(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C'Scope.  De  Luxe  color.  ..  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


“ o ^ rt 

IZ  XO 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UN  IVERSAL-INT’L 

COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  6C 

4172  The  Lion  City  (9) . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © . .Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 


WALTER  LANTZ  CARTUNES 
(Technicolor.  .Can  be  projected  in 
the  Anamorphic  process,  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ...Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnaprer  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby's  Diner  (Woody 

Woodpecker)  . ..  Mar  61 

41)8  Papoose  on  the  Loose.  Apr  61 
4119  Clash  and  Carry  April  61 
WALTER  LANTZ  REISSUES 
(Color  Cartunes . . Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)  . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WAPurg  POOS 

BLUE  RIBBON  HIT  PARADE 

(Technicolor  Reissues — 7 nvn.) 


8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  ....Dec  60 

8306  Tweet  Tweet  Tweety  . . Dec  60 

8307  Dunny  Hugged Jan  61 

8308  Wearing  of  the  Grin.  . Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion's  Busy May61 

8313  Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir.  ...  Sep  60 

8722  Lighter  Than  Hare . . . . Dec  60 

8723  The  Abominah'e  Snow 

Rahbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  Apr  61 

8712  D’Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws  . Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18).  Jul  61 

(One  Ree1) 

8501  Riviera  Days  (10) ....  Nov  60 

8502  Alpine  Champ  ons  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Fro  ics  (9)....  Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


BOXOFFICE  BookinGuide  ::  Sept.  4,  1961 


9 


■g 


XHIBITOR  HAS  HIS  SAY 

A B 0 U T PICTURES  HBBI 


Scared  the  Kids  Away 
But  They  Came  Back 

AlP's  "Block  Sunday"  is  the  type  of  picture 
the  parents  tell  us  not  to  show — and  every 
kid  in  town  shows  uo.  Rather  oddball  and  cer- 
tainly weird.  The  kids  all  ran  for  the  doors, 
but  they  came  back  the  next  day  for  another 
lrov.  This  has  been  our  most  requested  film 
and  it  did  swell.  Black  and  white,  but  in  this 
type  of  film  it  seemed  the  right  thing. 

AL  ZARZANA,  RAY  BORISKI 

Galena  Theatre, 

Galena  Park,  Tex. 


ALLIED  ARTISTS 

Hell  to  Eternity  (AA) — Jeffrey  Hunter,  David  Jans- 
sen, Miiko  Taka,  Patricia  Owens.  A very  good  war 
story.  But  a little  too  brutal  for  the  ladies.  Barely 
made  expenses  due  to  very  high  rental  and  played 
over  Memorial  holiday.  The  title  should  have  been 
changed  as  many  had  it  confused  with  "From  Here 
to  Eternity." — James  Hardy,  Shoals  Theatre,  Shoals, 
Ind.  Pop.  1,555. 

BUENA  VISTA 

Parent  Trap,  The  (BV)— Hayley  Mills,  Maureen 
O'Hara,  Erian  Keith.  Have  just  run  this  vValt  Dis- 
ney picture  to  the  best  business  ever!  Make  more 
like  it,  please,  leave  off  the  sex  and  we  will  get 
plenty  of  business. — R.  N.  Justin.  Palace  Theatre 
(subrun),  Gastonia,  N.  C.  Pop.  23,000. 

Pollyanna  (BV) — Jane  Wyman,  Richard  Egan,  Hay- 
ley  Mills.  A wonderful  picture  in  beautiful  color 
with  a fine  cast.  Young  Hayley  Mills  was  especially 
good  as  Pollyanna.  They'll  really  love  this  and 
you'll  be  proud  you  played  it.  We  did  good  busi- 
ness on  this.  Played  Sun.,  Mon.,  Tues.  Weather: 
Good. — B.  L.  Brown  jr..  Arcade  Theatre,  Sanders- 
ville,  Ga.  Pop.  5,424. 

COLUMBIA 

Gidget  Goes  Hawaiian  (Col)  — James  Darren, 
Michael  Callan,  Deborah  Walley.  A refreshing  film 
for  the  hot  summer  months.  The  kids  and  teens  went 
for  this.  Color  and  songs  very  good.  Here  is  a good 
f !m  to  ballyhoo  on  your  own.  Co-op  ads  seem  to  do 
little  fcr  us,  but  on  Gidget  we  found  it  easy  to 
promote  the  film  with  a few  bucks  in  leis,  a grass 
sk  rt  or  two  and  Hawaiian  music  in  front.  We  had 
the  patrons  join  in  the  fun  and  some  200  or  so 
came  dressed  Hawaiian  style. — Ray  Boriski,  Albert 
Zarzana,  Galena  Theatre,  Galena  Park,  Tex.  Pop. 
10,000. 

Let  No  Man  Write  My  Epitaph  (Col)  — James 
Darren,  Shelley  Winters,  Burl  Ives.  Here  is  a picture 
that  held  its  a,udience,  but  too  many  stayed  a way. 
The  picture  was  well  produced  and  the  cast  was 
excellent.  Business  about  average  for  a midweek 
date. — Mel  Danner,  Circle  Theatre,  Waynoka,  Okla. 
Pop.  2,018. 

METRO-GOLDWYN-MAYER 

All  the  Fine  Young  Cannibals  (MGM) — Natalie 
Wood,  Robert  Wagner,  George  Hamilton,  Susan 
Kohner.  All  that  saw  this  picture  liked  it.  Business 
just  fair.  Played  Sun.,  Mon.,  Tues.  Weather.  Good. 
— Mel  Danner,  Circle  Theatre,  Waynoka,  Okla.  Pop 
2,018. 

Go  Naked  in  the  World  (MGM) — Gina  Lollobrigida 
Ernest  Borgn.ne,  Anthony  Franciosa.  Another  sex, 
sex,  sex  deal.  Only  this  is  outrageous.  Can't  blame 
all  this  censorship  talk  after  seeing  pictures  like 
this  Played  Sun.,  Mon.,  Tues. — Paul  Gamache, 

Welden  Theatre,  St.  Albans,  Vt.  Pop.  8,600. 

Gone  With  the  Wind  (MGM,  reissue) — Clark  Gable, 
Vivien  Leigh,  Leslie  Howard.  Here  is  a motion  pic- 
ture that  age  hasn't  touched.  Played  Fri.,  Sat.,  Sun. 
ond  did  good  business  all  three  days  at  the  box- 
office  and  the  concessions.  The  intermission  half 
way  through  helps.  Goble  hasn't  been  forgotten 
here — he  had  most  of  the  ladies  crying.  The  peo- 
ple loved  every  moment  of  it. — C.  H.  Schuckert, 
Cass  Theatre,  Cass  City,  Mich.  Pop.  1,965. 

PARAMOUNT 

All  in  a Night's  Work  (Para) — Shirley  MacLaine, 
Dean  Martin,  Cliff  Robertson.  Very  good  little  item 
thot  did  well.  Print  and  color  very  dark.  Shirley 
MacLaine  is  a boxoffice  draw  here.  Kids  a little 
restless  during  the  talk  talk  bits,  but  all  in  all  it 
held  up  pretty  well. — Albert  Zarzana,  Ray  Boriski; 
Golena  Theatre,  Galena  Park,  Tex.  Pop  10,000. 

Savage  Innocents,  The  (Para) — Anthony  Quinn, 
Yoko  Toni,  Anna  May  Wong.  Here  is  something 
different  in  Technirama  and  Technicolor  which 
seemed  to  please  them  all.  Played  Wed.,  Tlyurs. 
Weather:  Good. — B.  Berglund,  Trail  Theatre,  New 
Town,  N.  D.  Pop.  1,200. 

World  of  Suzie  Wong,  The  (Para) — William  Holden, 


Nancy  Kwan,  Sylvia  Syms.  Good.  Photography  ter- 
rific. Better  than  average  boxoffice.  Played  Sun., 
Mon. — C.  W.  Rowell,  Idle  Hour  Theatre,  Hardwick, 
Vt.  Pop.  1,600. 

20th  CENTURY-FOX 

Marriage-Go-Round,  The  (20th-Fox) — Susan  Hay- 
ward, James  Mason,  Julie  Newmar.  Real  good  run 
and  a pleasure  to  screen.  It  ought  to  do  well  in 
nearly  every  situation,  except  in  Boston.  Dialog 
fresh  and  sharp,  acting  very  good,  top  stars,  well 
produced.  What  more  can  you  ask.  Played  Wed. 
through  Sat. — Dave  S.  Klein,  Astra  Theatre,  Kitwe/ 
Nkana,  N.  Rhodesia,  Africa.  Pop.  13,000. 

Millionairess,  The  (20fh-Fox) — Sophia  Loren,  Peter 
Sellers,  Dennis  Price.  Too  high  class  for  our  patrons. 
Entertaining  comedy,  but  for  metropolitan  areas  who 
appreciate  Sellers'  brand  of  wit.  Played  Sun.,  Mon., 
Tues. — Paul  Gamache,  Welden  Theatre,  St.  Albans, 
Vt.  Pop.  8,600. 

North  to  Alaska  (20th-Fox) — John  Wayne,  Capu- 
cine,  Fabian.  Once  in  a while  a picture  comes  along 
that  is  a natural  boxoffice  attraction  and  a patron 
pleaser.  This  is  it.  Plenty  of  comedy  and  action 
plus  beautiful  scenery,  filmed  in  color  and  'Scope. 
Don't  fail  to  play  it.  Played  Thurs.,  Fri.,  Sat.  Weather: 
Good. — Mel  Danner,  Circle  Theatre,  Waynoka,  Okla. 
Pop.  2,018. 

Wake  Me  When  It's  Over  (20th-Fox) — Dick  Shawn, 
Margo  Moore,  Ernie  Kovacs.  Very  good  entertain- 
ment, that  did  near  our  average  for  this  time  of 
year.  Could  have  been  a hit  if  we  could  have  played 
it  when  people  were  in  the  know  on  the  pic  through 
national  advertising.  Played  Sun.,  Mon.,  Tues. 
Weather:  Hot. — Ken  Christianson,  Roxy  Theatre, 

Washburn,  N.  D.  Pop.  968. 

UNITED  ARTISTS 

Hoodlum  Priest,  The  (UA) — Don  Murray,  Ke;r  Dul- 
lea,  Cindi  Wood.  We  ran  this  in  the  worst  rain  and 
thunderstorm  of  the  year,  but  people  came  with 
raincoats  and  umbrellas  to  the  tune  of  well  above 
average  business.  The  local  Catholic  Church  gave  us 
a good  pl,ug  by  highly  recommending  this  picture. 
This  goes  to  prove  that  if  the  public  would  support 
the  good  ones,  there  would  not  be  any  incentive  to 
make  questionable  pictures.  Played  Sat.,  Sun.,  Mon. 
Weather:  Rain,  wind  and  lightning. — Carl  P.  An- 

derka,  Roinbow  Theatre,  Castroville,  Tex.  Pop.  1,500. 

un;versalinternational 

Great  Impostor,  The  (U-l) — Tony  Curtis,  Joan 
Blackman,  Edmond  O'Brien.  It  sorely  didn't  do 
anything  "great"  at  the  boxoffice.  It's  in  black 
and  white,  but  it  does  have  Tony  Curtis.  A differ- 
ent type  of  comedy  picture  and  a type  that  some 
people  will  like  and  some  won't  like  at  all.  Don't 
let  'em  get  you  for  a high  film  rental  on  it.  Mid- 
week rental  will  suit  it  fine.  Played  Sat.,  Sun. 
Weather:  Nice. — Harry  Hawkinson,  Orpheum  The- 

atre, Marietta,  Minn.  Pop.  380. 

WARNER  BROS. 

Ice  Palace  (WB) — Richard  Burton,  Robert  Ryan, 
Martha  Hyer,  Carolyn  Jones.  This  one  just  did  not 
have  any  drawing  power.  Fair  picture,  which  they 
told  me  compared  to  "North  to  Alaska."  They  were 
so  wrong.  Plaved  Wed.,  Thurs.  Weather:  Good. — 
B.  Berglund,  Trail  Theatre,  New  Town,  N.  D.  Pop. 
1,200. 

Mister  Roberts  (WB),  reissue — Henry  Fonda,  Jack 
Lemmon,  James  Cagney.  Still  a wonderful  film  and 
a good  grosser.  Built  up  Jack  Lemmon  and  Ward 
Pond,  as  well  as  Henry  Fonda  and  James  Cagney. 
Very  good  deal  from  Warners.  We  doubled  this  with 
"All  in  a Night's  Work"  from  Paramount  for  good 
turnouts.  — Ray  Boriski,  Albert  Zarzana;  Galena 
Theatre,  Galena  Park,  Tex.  Pop.  10,000. 

No  Time  for  Sergeants  (WB),  reissue — Andy  Grif- 
fith, Nick  Adams,  Myron  McCormick.  Columbia 
pulled  "Pepe"  on  us  after  we  had  our  calendars 
printed  and  mailed,  so  there  was  little  or  no  time 
to  advertise  the  change.  Quite  a few  walked  off 
upon  learning  of  the  substitution.  Business  was  fair. 
— Played  Sat.,  Sun.,  Mon.  Weather:  Nice. — Cad  P. 
Anderka,  Rainbow  Theatre,  Castroville,  Tex.  Pop. 
1,500. 


Archie:  No  Eyestrain 

Congratulations  to  UA  for  the  bright,  sharp 
black  and  white  photography  on  "The  Last 
Time  I Saw  Archie."  It  is  a pleasure  to  present 
a film  that  the  patrons  of  a drive-in  may  see 
clearly,  with  no  eyestrain,  from  any  ramp  in 
the  theatre.  Every  company  in  the  industry  is 
guilty  of  making  dark  prints,  including  too 
many  night  scenes  ahd  making  it  tough  on 
drive-in  audiences  to  see  what  is  going  on. 
So  hats  off  to  "Archie."  Incidentally,  it  is  a 
dandy  smell  town  picture  and  our  business  was 
above  average. 

C.  T.  BROUN  JR. 

Phillipsburg  Drive-In, 

Phillipsburg,  Kas. 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


Ashes  and  Diamonds  A War  Drama 

Janus  Films  105  Minutes  Rel.  June  '61 

A widely  acclaimed  Polish-language  feature 
which  won  the  International  Film  Critics 
award  at  the  1959  Venice  Festival  and  the 
grand  prize  at  the  1960  Vancouver  Festival, 
this  is  interesting  and  off-beat  fare  for  the 
better  art  houses.  Being  a grim  story  of  World 
War  II  with  unfamiliar  (to  U.S.  patrons)  cast 
names,  it  will  have  scant  appeal  generally. 
The  last  of  a trilogy  directed  by  Andrzej 
Wajda  (only  the  second,  "Kanal,"  had  a few 
U.S.  showings),  the  film  is  an  artistic  triumph, 
superbly  acted  and  photographed  against  the 
depressing  backdrop  of  a small  Polish  town, 
where  two  young  patriots  are  ordered  to  kill 
a newly  arrived  Communist  leader  at  the  end 
of  the  war.  The  hero,  after  mistakenly  killing 
two  innocent  workers,  becomes  disenchanted 
with  his  cause  and  meets  and  falls  in  love 
with  a young  barmaid.  But  he  must  obey  his 
orders  and,  after  assassinating  the  aged 
Communist,  the  young  patriot  is  shot  down  in 
a garbage  dump — an  agonizing  death  scene. 
Wajda,  who  also  collaborated  on  the  screen- 
play from  the  novel  by  Jerzy  Andrzej ewski, 
gets  fine  performances  from  his  players,  par- 
ticularly the  handsome  young  Zbigniew 
Cybulski  and  the  attractive  Eva  Krzyzewska, 
as  the  ill-fated  lovers.  Produced  by  Film 
Polski. 

Zbigniew  Cybulski,  Eva  Krzyzewska,  Adam 
Pawlikowski,  Waclaw  Zastrzezynski. 


The  Girl  of  the  Moors  F ,RatJ°,:  Drama 

l.OO-l 

Casino  Films  87  Minutes  Rel.  July  '61 

An  old-fashioned  melodrama  of  the  "Way 
Down  East"  genre,  this  German-language  film 
produced  by  Gyula  Trebitsch  for  Real  Film  is 
based  on  the  novel,  "The  Girl  From  the  Marsh- 
crcft  by  the  Nobel  Prize-winning  Swedish 
novelist,  Selma  Lagerloef,  whose  name  will  be 
the  chief  selling  angle  for  U.S.  moviegoers. 
Claus  Holm,  recently  starred  in  the  English- 
dubbed  "Bimbo  the  Great,"  and  Maria  Emo, 
currently  playing  Eva  Braun  in  Allied  Artists' 
forthcoming  "Hitler,"  make  an  attractive  pair 
of  19th  Century  lovers  but  their  names  are 
more  familiar  to  German-speaking  patrons, 
who  will  best  appreciate  this  film.  As  directed 
by  Gustav  Ucicky,  the  picture  has  a certain 
charm  and  pretty  color  backgrounds  but  little 
else  for  American  fans.  Miss  Emo  plays  a 
maid,  pregnant  after  being  seduced  by  her 
landowner  master,  who  tries  to  commit  sui- 
cide, but  is  saved  by  two  woodcutters.  Later, 
when  she  has  found  a new  life  and  love,  her 
past  catches  up  with  her,  the  landowner  is 
murdered  but,  despite  this,  all  ends  happily 

Claus  Holm,  Maria  Emo,  Horst  Frank,  Wolf- 
gang Lukschy,  Eva-Ingeborg  Scholz. 


Filming  in  Congo 

ROME — The  first  motion  picture  com- 
pany to  film  in  the  former  Belgian  Congo 
since  the  young  republic  gained  its  inde- 
pendence, Dino  de  Laurentiis’  “Congo 
Viva”  troupe,  starring  Jean  Seberg,  left 
by  chartered  jet  for  Leopoldville  August 
28.  Gabriele  Ferzetti  is  costarred  in  the 
picture,  which  will  be  distributed  by  Co- 
lumbia Pictures. 


10 


BOXOFFICE  BookinGuide  ::  Sept.  4,  1961 


I 


Opinions  on  Current  Productions 

Symbol  © denotes  color;  © CinemaScope;  (V)  Vistovision;  © Superscope;  ® Noturoma;  ® Regalscope;  ® Technirama.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Feature  reviews 


F Ratio:  True-Life  Fantasy 
1.85-1 


heatri 

ontar 


The  Sand  Castle 

Louis  de  Rochemont  Associates  70  Minutes  Rel.  Sept.  '61 

lerome  Hill,  an  artist  who  scored  with  his  documentaries, 
"Albert  Schweitzer"  and  the  shorter  “Grandma  Moses,"  has  trols’i 
turned  his  talents  to  this  completely  charming  feature  dealing  vert/ 
with  a small  boy's  day  on  a California  beach,  which  includes 
a color  dream  sequence.  Although  better  suited  to  art  the- 
atres because  of  its  lack  of  marquee  value,  the  brief  feature 
will  win  critical  acclaim  and  favorable  word-of-mouth  and 
can  later  become  a supporting  picture  in  family  situations. 

The  cast,  headed  by  Barry  Cardwell  and  his  little  sister, 
Laurie,  are  mostly  non-professionals  who  have  been  told  to 
act  natural — and  this  they  do  to  perfection.  Especially  en- 
gaging are  Maybelle  Nash,  as  an  old  lady  with  a beach 
umbrella  and  shade  pcraphernalia,  and,  for  contrast,  Erica 
Speyer,  as  a sun-worshipper  in  a brief  bikini.  Alec  Wilder, 
who  composed  the  music  score,  is  seen  as  a fisherman  who 
lo  es  his  catch  when  his  line  gets  fouled  up  with  some 
passerby — a most  amusing  bit.  Hill,  who  produced,  directed, 
wrote  the  screenplay  and  painted  the  art  work  for  the  en- 
chanting dream  sequence,  devotes  the  first  two-thirds  to  the 
beach  action  and,  when  the  boy  goes  to  sleep  in  his  magnif- 
icent sand  castle,  shows  paper  cutouts  of  the  beach  figures 
dancing  in  19th  Century  costumes. 

Barry  Cardwell,  Laurie  Cardwell,  Alec  Wilder,  Maybelle 
Nash,  Charles  Rydell,  Erica  Speyer,  George  Dunham. 


Ratio:  Drama 

1.85-1 

Rel.  Sept.  '61 


Claudelle  Inglish  A 

Warner  Bros.  (155)  99  Minutes 

Erskine  Caldwell's  recent  novel  dealing  with  “poor  white 
trash"  Georgia  share-croppers  serves  as  a showcase  and 
acting  course  for  some  of  Warner  Bros,  personable  film  and 
TV  contract  players.  As  the  story  of  a bad  girl  who  gets  her 
just  desserts  (shooting)  in  the  finale,  this  Leonard  Freeman 
production  will  appeal  lo  women  patrons  and  the  older  teen- 
agers (it  s not  for  the  kiddies)  but,  for  general  audiences, 
irder  Arthur  Kennedy  is  the  only  semblance  of  a marquee  name. 
75  • The  beautiful  Diane  McBain,  one  of  the  three  girls  in  "Par- 

rish," is  unable  to  give  depth  or  credibility  to  the  mixed-up, 
loose-moraled  heroine  and  Will  Hutchins,  who  plays  the  title 
role  in  the  "Sugarfoot"  TV  series,  is  just  adequate  as  the 
village  boy  who  loves  her.  Kennedy,  as  always,  is  excellent 
as  the  girl's  hard-working  father,  and  Frank  Overton,  who 
scored  in  both  the  stage  and  screen  versions  of  "The  Dark  at 
the  Top  of  the  Stairs,"  and  Constance  Ford  contribute  fine 
acting  in  the  chief  mature  roles.  As  directed  by  Gordon 
Douglas,  from  the  screenplay  by  Freeman,  the  film  resembles 
a minor-league  "Parrish"  without  that  picture's  unusual  loca- 
tion backgrounds.  Exhibitors  must  stress  the  Caldwell  name 
as  author  of  "Tobacco  Road"  and  "God's  Little  Acre." 

Diane  McBain,  Arthur  Kennedy,  Will  Hutchins,  Constance 
Ford,  Claude  Akins,  Frank  Overton,  Chad  Everett. 


5 


Ratio:  Novelty 

2.55-1  © © 

Rel  


Sun  Lovers  Holiday  A 

Astor  65  Minutes 

lust  when  enticing  footage  hoves  into  view,  the  Brazilians 
responsible  for  this  English-language  import  abruptly  con- 
clude their  idyllic  study  of  modern-day  nature  camps  in  that 
south-of-the-border  mushrooming  land,  and  the  audiences 
seemingly  lured  lor  views  of  the  female  form  in  varied  and 
sundry  poses  will  probably  vent  their  displeasure.  A meager 
running  time — only  65  minutes — puts  this  Sinofilms  Production 
in  the  near-novelty  class,  although  it  has  been  given  some 
handsome  CinemaScope  and  Eastman  Color  treatment.  Back 
in  his  native  land  after  his  father's  death,  Mario  Benvenuti 
finds  that  Rio  and  the  rest  of  Brazil  grew  rapidly  indeed.  He 
meets  and  is  descernibly  impressed  with  Siomara,  who  pro- 
ceeds to  talk  of  the  considerable  pleasures  to  be  derived 
from  membership  in  a health  farm,  in  reality  a nature  camp. 

There  ensues  much  footage  of  our  newly  returned  hero  (he's 
been  in  the  U.S.)  looking  over  his  country  with  much  pride, 
and,  in  time,  a journeying  with  Miss  Siomara  to  said  camp. 

The  discriminating  audiences  aren’t  going  to  appreciate  the 
Konstantin  Tratzcenko  directorial  efforts  dawdling  that  they 
are,  and  the  sole  salvation  seems  to  be  aiming  market  appeal  jrge^ 
at  the  action  crowds.  Fred  Maness  narrates.  gulc* 

Siomara,  Mario  Benvenuti,  Numen  Branca,  Irene  Delucca, 

Zilda  D'Oliveira,  Taricano. 


A Thunder  of  Drums  F 

MGM  (201)  97  Minutes  Rel.  Sept.  '61 

A rousing  outdoors  drama  dealing  with  the  U.S.  Cavalry- 
tent^  Indian  wars  in  the  1870s,  this  Robert  J.  Enders  production 
Ccr?  benefits  greatly  from  the  realistic  screenplay  by  lames  Warner 
Bellah,  who  wrote  "Fort  Apache,"  "Sergeant  Rutledge"  and 
other  memorable  John  Ford  pictures.  Magnificently  filmed  in 
CinemaScope  and  Metrocolor  in  Arizona  desert  locations,  this 
should  do  strong  business  wherever  action-adventure  fare  is 
favored.  George  Hamilton,  becoming  increasingly  popular 
with  teenagers,  gives  his  best  performance  to  date  but  it  is 
Richard  Boone,  the  TV  star  of  "Have  Gun,  Will  Travel,"  who 
is  outstanding  as  a battle-scarred  commanding  officer,  a 
portrayal  on  a par  with  his  memorable  Gen.  Sam  Houston  in 
"The  Alamo."  Well  directed  by  Joseph  Newman,  who  opens 
with  a startling  scene  of  an  Indian  massacre  which  results 
in  shock  for  the  lone  survivor,  a small  girl,  the  picture  con- 
centrates on  battle  action  with  some  little  time  off  for  a 
romantic  sub-plot,  involving  Hamilton  and  Luana  Patten,  a 
former  girl  friend  now  engaged  to  marry  a young  lieutenant, 
played  by  handsome  James  Douglas.  Although  the  latter  is 
massacred,  Luana  returns  to  the  East  leaving  Hamilton  to 
remain  an  Indian-fighter.  Duane  Eddy,  popular  recording 
star,  strums  his  guitar  briefly  in  a small  role. 

Richard  Boone,  George  Hamilton,  Luana  Patten,  Arthur 
O'Connell,  Charles  Bronson,  Duane  Eddy,  Carole  Wells. 


Rommel's  Treasure 


F 


reel. 


Ratio:  Action  Drama 

2.35-1 

Medallion  Pictures  85  Minutes  Rel.  

Man's  age-old  quest  for  legendary  treasure,  a most  allur- 
ing, provocative  subject  matter  for  dramatic  contents,  be  the 
backdrop  a theatre  stage  or  a motion  picture  screen,  is 
imaginatively  pursued  anew  in  the  Medallion  Pictures  release 
teaming  three  principals  undoubtedly  known  by  bulk  of  the 
North  American  movie-going  populace — Paul  Christian, 
Dawn  Addams  and  Bruce  Cabot.  They're  supported  by 
lesser-knowns,  but  their  still-weighty  marquee  draw,  coupled 
with  handsome  CinemaScope  and  Technicolor  setting,  should 
be  inducement  indeed  for  the  adventure-minded.  Moreover, 
it  manages  to  present  many  famed  North  African  desert 
battle  centers  of  World  War  II — El  Alemein,  Marsa  Matruch, 
Sidi  Barrani  and  other  sites  on  which  not  so  many  years  ago 
the  dreaded  Rommel  and  the  spirited  Montgomery  joined  in 
the  titantic  struggles  which  were  to  determine  the  destiny  of 
the  world — are  seen  as  they  exist  today,  and  should  revive 
memories  for  those  many  American  soldiers  who  trudged 
wearily  along  in  the  desert  vastness.  This  was  filmed,  inci- 
dentally, entirely  on  location  in  Egypt  and  North  Africa,  and 
is  themed  by  a search  for  a gigantic  fortune  which  legend 
persists  was  hidden  by  Rommel. 

Dawn  Addams,  Paul  Christian,  Bruce  Cabot,  Isa  Miranda, 
Luigi  Visconti,  Andrea  Checchi,  Wolfgang  Lugschy. 


The  Fast  Set 

Audubon  Films 


A 


84  Minutes 


Ratio: 

1.85-1 

Rel. 


Comedy 


D 


Brigitte  Bardot  has  demonstrated  the  amazing  boxoffice 
appeal  of  a voluptuous  Parisienne  cavorting  through  comedy 
interspersed  with  not  a little  glimpse  of  the  female  form  in 
various  stages  of  undress,  and  it  s to  this  latest  import  - 
dubbed  in  English— that  audiences  conditioned  to  the  Bardot 
School,  if  such  be  the  phrase,  should  conceivably  flock  in 
ever-increasing  numbers  once  the  inevitable  word-of-mouth 
starts  Agnes  Laurent,  and  a most  lithesome  lovely  she  is 
too,  plays,  tongue-in-cheekishly,  the  innocent  young  gal  from 
strait-laced  atmosphere  who  yearns  to  join  her  man,  medical 
student  Philippe  Nicaud,  in  Paris.  Once  in  the  big  town, 
ostensibly  living  with  an  aunt  and  studiously  following  an 
art  course  Miss  Laurent  finds  a new  life  all  right  Nicaua 
takes  her  to  rock-and-roll  "joints"  and  strip-tease  locales,  and 
matters  seem  to  be  resolved  between  them.  At  the  fadeout, 
there's  a wedding,  and  the  rock-and-roll  conclaves  rejoice 
anew  This  is  strictly  adult  entertainment  and  might  run  into 
a frown  or  two  from  the  official  community.  It  would  be  well 
to  label  all  advertising,  "Not  for  Anyone  Under  16."  Rene 
Thevenet  and  Pierre  Foucaud  produced  and  directed,  re- 
spectively,  never  overlooking  the  obvious  in  physical 
attraction. 

Agnes  Laurent,  Philippe  Nicaud,  Dora  Doll,  Vera  Valmont, 
Simone  Paris,  Jack  Ary. 


The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  ony  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2558 


BOXOFFICE  BookinGuide 


Sept.  4,  1961 


2557 


FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adi  ines  for  Newspaper  and  Programs 


THE  STORY:  "A  Thunder  oi  Drums"  (MGM) 

Following  the  massacre  by  Indians  of  an  outlying  settler's 
family  in  Arizona  in  the  1870s,  the  sole  survivor,  little  Tammy 
Marihugh  is  brought  to  the  cavalry  post  commanded  by 
Richard  Boone.  There  George  Hamilton,  an  inexperienced 
West  Pointer,  is  told  by  Boone  to  revenge  the  attack.  Hamil-  Lp^i 
ten  also  meets  Luana  Patten,  his  former  girl  friend  back  East, 
who  is  at  the  fort  to  marry  James  Douglas,  another  young 
lieutenant.  Hamilton  makes  several  mistakes  in  seeking  out 
the  raiding  Indians  and,  later,  he  comes  upon  Douglas  and 
his  troop  massacred  by  the  savages.  Boone  sets  a trap, 
using  Hamilton  as  bait.  In  the  ensuing  battle,  Hamilton 
proves  his  valor  and,  when  he  returns  to  the  fort,  Luana 
leaves  for  the  East,  but  he  decides  to  stay  and  learn  soldier- 
ing from  Boone. 

EXPLOITIPS: 

For  TV  fans,  play  up  Richard  Boone,  rugged  star  of  "Have 
Gun,  Will  Travel,"  and,  before  that,  "Medic,"  both  popular 
series.  Boone  also  scored  in  "The  Alamo."  George  Hamilton 
was  m Where  the  Boys  Are"  and  "By  Love  Possessed"  while 
Duane  Eddy  is  a popular  guitarist  and  recording  star.  Dress 
up  the  lobby  with  Indian  paraphernalia. 


THE  STORY:  "The  Sand  Castle"  (de  Rochemont) 

Barry  Cardwell's  mother  leaves  him  in  charge  of  his  little 
sister  on  a California  beach.  Chased  by  other  boys  playing 
war  games,  Barry  picks  up  a beautiful  sea  shell  which  seems 
v to  whisper  to  him  to  build  his  own  sand  castle.  As  the  castle 
takes  on  towers  and  turrets,  the  usual  holiday  crowd  gathers 
to  watch  him  and  offer  comments.  A sudden  rainstorm  drives 
the  others  from  the  beach,  but  Barry  puts  up  an  umbrella 
over  his  castle  and  lies  down  to  await  his  mother.  In  his 
dream,  Barry  meets  the  people  on  the  beach  in  19th  Century 
costumes  and  he  explores  the  interior  of  the  castle.  When  his 
mother  comes  for  him,  Barry  is  awakened  and  sees  his 
castle  being  washed  back  into  the  sea. 

EXPLOITIPS: 

For  art  house  patrons,  stress  the  fact  that  Jerome  Hill  made 
the  Academy  Award-winning  documentary  "Albert  Schweit- 
zer" and  the  short,  "Grandma  Moses."  Mention  that  the  pic- 
ture was  shown  at  the  Cannes  and  Spoleto  Film  Festivals.  A 
miniature  shadow-box  with  cutout  figures  in  the  lobby  will 
attract  attention. 


CATCHLINES: 

A Regiment  of  Forgotten  Men  and  a Woman  No  Man  Could 
Forget  ...  A Film  With  All  the  Excitement  and  Color  of  the 
Frontier's  Most  Dangerous  Days  . . . Furious,  Frightening, 
Gripping  as  Any  Tale  of  the  America's  Great  Outdoors. 


THE  STORY:  "Rommel's  Treasure"  (Medallion) 

The  Cairc  underworld  is  alerted  to  moves  of  various  people 
in  the  search  for  a gigantic  fortune  which  legend  says  was 
hidden  by  German  Field  Marshal  Rommel.  Some  are  intent 
on  the  values,  while  various  agents  seek  only  the  ac- 
companying documents.  The  searchers,  each  working  for 
individual  reasons,  include  Paul  Christian,  an  ex-Rommel 
officer,  who  fought  honestly  and  now  seeks  the  treasure  to 
aid  families  of  the  fallen;  Bruce  Cabot,  famous  American 
news  photographer  out  for  a "scoop;"  Isa  Miranda,  owner  of 
a luxury  riverboat  nightclub,  who  wants  the  documents  for 
foreign  powers.  But  first,  these  people  must  find  the  sole 
survivor  of  the  party  which  actually  submerged  the  treasure 
chests.  Christian  visits  Isa's  nightclub  and  meets  the  star, 

Dawn  Addams,  who  has  a spectacular  act  in  which  she  !_-IN 
dances  under  water.  The  couple  falls  in  love  and  Dawn  un- 
wittingly endangers  her  life  when  Isa  discovers  she  is  help- 
ing Christian's  quest.  The  seekers,  almost  at  the  same  time, 
learn  of  the  cache's  exact  whereabouts.  Now  begins  a chase, 
fraught  with  danger,  but  at  the  fadeout  the  booty  evades  its 
seekers.  Christian  and  Dawn  survive  the  adventure. 

EXPLOITIPS: 

Much  of  the  underwater  action  leads  to  probable  tie-ups 
with  skin  diver  clubs  and  sporting  goods  stores. 

CATCHLINES: 

Mysterious!  Exciting!  Unusual!  ...  A Treasure  at  Their 
Fingertips  . . . Death  at  Their  Heels!!! 


THE  STORY:  "The  Fast  Set"  (Audubon) 


CATCHLINES: 

Sparkling  With  Wit,  Satire  and  Charm  . . . The  Story  of  an 
Afternoon  in  a Small  Boy's  Life  . . . Produced  by  Jerome  Hill, 
Who  Made  the  Prize-Winning  "Albert  Schweitzer.”  . . . Fresh 
From  Triumphs  at  the  Cannes  and  Spoleto  Film  Festivals. 


THE  STORY:  "Claudelle  Inglish"  (WB) 

Claudelle  Inglish  (Diane  McBain),  teenage  daughter  of  a 
Georgia  share-cropper,  falls  sincerely  in  love  with  a farm 
boy,  but  her  drab  mother,  Constance  Ford,  wants  the  girl  to 
marry  Claude  Akins,  a middle-aged  farm  owner.  While  her 
lover  is  doing  Army  service,  Diane  waits  for  him  until  a letter 
arrives  telling  her  he  will  marry  another.  The  heartbroken 
Diane  starts  playing  around  with  Will  Hutchins,  son  of  the 
local  store  owner,  and  other  town  boys  and  accepts  presents 
from  them,  but  refuses  to  accept  Akins'  favors.  She  even  lets 
Hutchins'  father  make  love  to  her  and  her  reputation  is  ruined. 
Later,  Constance  lets  Akins  take  her  for  a drive  and  when 
Diane's  father,  Arthur  Kennedy,  learns  of  this,  he  realizes  that 
his  daughter  has  become  a tramp  and  he  makes  her  return 
\J\(  her  many  gifts.  Constance  leaves  Kennedy  and  the  repentant 
Diane  attempts  to  leave  town  for  a new  life  but  after  Hutchins 
is  killed  by  a town  boy,  his  father  shoots  and  kills  Diane. 
EXPLOITIPS: 

Play  up  Erskine  Caldwell  as  the  author  of  the  sensational 
southern  films,  "Tobacco  Road"  and  "God's  Little  Acre,"  both 
of  which  dealt  with  misbehaving  farm  girls.  Bookstores  will 
cooperate  with  window  displays  of  all  three  Caldwell  novels. 

CATCHLINES: 

At  Seventeen,  Claudelle  Was  an  Innocent  Schoolgirl,  at 
Eighteen,  She  Had  Become  a Promiscuous  Woman  . . . 
Erskine  Caldwell's  Sensational  Novel  of  the  Georgia  Hill 
Country — Now  on  the  Screen. 


THE  STORY:  “Sun  Lovers  Holiday"  (Astor) 


Agnes  Laurent,  in  love  with  Paris  medical  student  Philippe 
. .’caud,  finally  gets  permission  from  reluctant  parents  to  live 
:n  Paris  with  an  aunt  and  study  art.  Nicaud  promptly  intro- 
duces her  ‘o  the  fast  set  with  which  he  runs  around,  in  night 
clubs  that  feature  rock-and-roll  and  strip-tease.  Jealous  when 
ne  finds  her  boy  friend  with  an  old  flame,  Dora  Doll,  Agnes 
joins  the  strip-teasers.  Some  compromising  photos  are 
snapped  by  a would-be  blackmailer.  Nicaud  and  his  crowd 
rescue  Agnes  from  the  embarrassing  situation,  and  he 
marries  her,  to  the  beat  of  rock-an-roll  music. 


Home  in  Brazil  after  some  years  in  the  U.S.,  Mario  Benve- 
nuti  looks  about  for  a business  enterprise.  Meeting  Siomara. 
she  urges  him  to  join  a health  farm  which  is  in  reality  a 
nature  camp.  Benvenuti  marvels  at  the  modernistic  changes 
in  his  country  and  meets  Miss  Siomara  again  at  a rock  'n'  roll 
club  and  on  the  Rio  de  Janeiro  beaches.  She  finally  con- 
vinces him  to  join,  and,  after  seeing  the  sights  of  Rio  proper, 
they  go  to  the  camp.  He  is  convinced.  He  will  become  part 
of  this  way  of  life. 

EXPLOITIPS: 


EXPLOITIPS: 

Play  up  Agnes  Laurent  as  "The  New  French  Love  Kitten." 
She's  a girl  of  considerable  attractiveness,  and  it  might  be 
ad /antageous  to  stage  a Look-a-Like"  competition,  awarding 
merchant-promoted  prizes. 


CATCHLINES: 

The  New  "Look"  in  Gay  Paree!  . Paris  and  Romance  in 
the  Springtime  of  Youth!  Agnes  Laurent,  the  New  French 
Siren! 


This  has  been  capably  photographed,  showing  the  tremend- 
ous changes  in  progressive-minded  Brazil,  and  while  many 
patrons  will  obviously  be  lured  by  promises  of  undraped 
females,  it  might  be  a good  idea  to  stress  travelogue  ap- 
proach, since  the  most  discriminating  audiences  might  enjoy 
the  proceedings.  A sexsational  treatment  shouldn't  be  re- 
commended; the  footage  on  nudes  is  minimal. 

n an  CATCHLINES: 
the 

A Retreat  to  Nature  in  a Secluded  Paradise!  . . . Modern 
Brazil  and  a Modern  Boy  and  Girl!  ...  He  Met  Her  Again  and 
Again — on  the  Beaches,  on  the  Streets! 


BOXOFFICE  BookinGuide  ::  Sept.  4,  1961 


RATES:  20£  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  ior  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CLEflRMG  HOUSE 


HELP  WANTED 

SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 


POSITIONS  WANTED 


Projectionist:  Over  15  years  in  theatre. 
Complete  sound  and  repair.  Go  anywhere. 
Write  to  902  E.  North  Street.  Staunton, 
Illinois. 


Projectionist,  thoroughly  experienced, 
desires  permanent  position  anywhere. 
Can  do  maintenance.  R.  H.  Wallace, 
4909  McCart,  Ft.  Worth  15,  Texas. 

Manager:  18  years  experience  all 

phases  first  run  conventional  theatres. 
Excellent  promotion  man,  married,  sober, 
excellent  references.  Boxoffice  9348. 


FILMS  FOR  SALE 

IS  <S  35mm  SOUND  and  SILENT  FILMS: 

Free  catalog.  S.K.  Film  Service,  432 
Michigan  Avenue,  Miami  Beach,  Florida. 


SOUND-PROIECTION  SERVICE 
MANUAL 

EXHI3ITORS,  PROJECTIONISTS  <S  RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.'  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Nowl  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


BUSINESS  STIMULATORS 
Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 


Midget  Bibles.  $50/thousand.  lxll/2", 
224  pages.  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 


Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 


BUY! SELL!  TRADE! 

FIND  HELP  OR  POSITION 


Through 


BOXOFFICE 

Classified  Advertising 

Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 


GENERAL  EQUIPMENT— USED  I 

Late  model  Brenkert  projectors,  RCA 

sound,  Magnarcs,  rectifiers,  excellent; 
Super  Snaplite  widescreen  lenses,  Bausch 
& Lomb  CinemaScope  lenses,  perfect. 
Complete  booth  plus  nearly  new  wide- 
screen, $1500.  350  upholstered  chairs, 

good.  Curtain,  rheostat,  track,  controls. 
Operating  week-ends,  wish  to  convert. 
Will  deal.  Robert  Brown,  Arcade  Theatre, 
Leslie,  Michigan.  Phone  JU  9-4841. 


USED  EQUIPMENT:  For  Sale:  Film  stor- 
age cabinets  $1.00  per  unit.  Film  splicers, 
rebuilt  $10.00.  Booth  exhaust  fans  $25.00 
and  up.  Harry  Melcher  Enterprises,  417 
W.  Highland  Ave.,  Milwaukee  3,  Wis- 
consin. 


LENS  FESTIVAL!  Hilux  152  only  $225; 
Hilux  164  only  $200;  Vidoscope  only  $245; 
Bausch  and  Lomb  $275;  Magnarc  lamp- 
houses,  beautiful  $350  pair;  Thousand 
other  bargains.  Star  Cinema  Supply,  621 
West  55th  Street,  New  York  19. 

ASHCRAFT  HYDROARCS,  $195.00;  Peer- 
less Magnarcs,  $225;  Simplex  or  Strong 
1KW  arcs,  $49.50;  Simplex  magazines, 
$4.95.  Worth  more  in  parts.  S.O.S.,  602 
W.  52nd,  New  York  19. 

RCA  16mm,  400  sound  projectors  for 
scle.  F.  Martinez,  437  Adams  St.,  Gary, 
Indiana. 

Must  sell,  no  reasonable  offer  refused: 
Reels,  cans,  lamps,  cases,  leader,  16mm 
B&H  projector,  amplifiers,  etc.  Free  list. 
Make  an  offer.  Boxoffice  9349. 


GENERAL  EQUIPMENT— NEW 

DURABLE  MASONITE  MARQUEE  LET- 
TERS. fit  Wagner,  Adler,  Bevelite.  Black 
or  red.  4",  40c;  8”,  60c;  10",  75c;  12", 
$1.00;  14",  $1.50,  16",  $1.75;  17",  $2  00; 
24",  $3.00  (10%  discount  100  letters,  or 
over  $60.00  list).  S.  O.S.,  602  W.  52nd, 
New  York  19. 


EQUIPMENT  WANTED 

WANTED:  Push  back  body  form  seats, 
also  theatre  equipment.  Harry  Melcher 
Enterprises,  417  W.  Highland  Ave.,  Mil- 
waukee 3,  Wisconsin. 


STOP:  Before  you  sell  your  equipment 
get  our  quote.  £7.  K.  Film  Service,  4331 
Sheridan  Avenue,  Miami  Beach,  Florida. 


Wanted:  To  buy.  In-car  heaters.  Stadium 
type  popcorn  machine.  Boxoffice  9346. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 


For  Sale:  Complete  equipment  for  drive- 
in  theatre,  including  snack  bar.  P.  O. 
Box  321,  Indian  Head,  Pa. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


We  Want  indoor  art  theatre  possibilities 
and  drive-ins  to  lease  or  buy  in  metropo- 
litan areas  of  75,000  population  or  above. 

If  you  have  problem  theatres  we  will 
make  them  make  money.  Locations  in 
Southwest  preferred.  Contact  C.  A. 
Ingram,  Crim  & Hartgrove  Theatres,  412 
South  Harwood,  Dallas,  Texas.  RI  8-0209. 

Wanted  to  buy  or  lease  drive-in  the- 
atres in  Ohio.  500  car  capacity  or  larger. 
Send  details  in  first  letter  for  quick  ! 
deal.  Boxoffice  9340. 


Want  to  lease  or  manage  drive-in  the-  1 
atre  in  Colorado.  Experienced  all  phases.  I 
! Married,  young  and  college  educated. 

• Boxoffice  9345. 


THEATRES  FOR  SALE 

West  Coast  theatres  tor  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
\earny  Street,  San  Francisco  6,  California. 


FOR  SALE:  Modern  Drive-In  Theatre, 
Okanagan  Valley,  British  Columbia.  400 
car.  Potential  population  25,000.  Best  cli- 
mate in  Ccnada.  Data  and  pictures  avail- 
able. Owner  retiring.  Box  580,  Kelowna, 
B.C. 


FOR  SALE:  Very  cheap,  33  years  op- 
eration. Call  or  write.  Phone  AD  2-6519, 
Regal  Theatre,  2010  St.  Joseph  Avenue, 
St.  Joseph,  Mo. 


ILLNESS  forces  sacrifice  sale  modern 
brick  and  steel  theatre,  stereophonic 
sound,  36'  screen,  420  seats.  Apartments 
and  space  rental.  Contact,  Otto  Soren- 
sen, Powers  Lake,  North  Dakota. 


Fine  Iowa  Theatre.  Owner  retiring 
efter  25  years.  $12,000  handles.  Boxoffice 
9344. 


No.  Calif.  Closed  situation.  Two  down- 
town and  17  acre  drive-in.  Top  condition, 
includes  realty,  personality,  furnishings, 
equipment.  Low  down  payment  to  right 
party.  Retiring  owners  make  plenty  here. 
Write  Clark  Agency,  Realtors,  1110  So. 
El  Camino  Real,  San  Mateo,  Calif. 


Idaho  400-car  drive-in  theatre.  Over 
six  acres.  Owner  says  1960  income  $30,- 
142.  Real  estate  included  for  $45,000, 
29%  down.  Theatre  Exchange  Co.,  5724 
S.  E.  Monroe  Street,  Portland  22,  Oregon. 


THEATRE  SEATING 

Good  used  late  model  chairs  avaiicble. 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27  , 65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, cnywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


BUSINESS  OPPORTUNITIES 

BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Worms,  tender- 
izes and  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location. 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building, 


For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. 50'xl2CT  steel  & concrete  theatre  in 
Mission,  B.  C.  LaSalle,  945  Granville 
S'treet,  Vancouver,  B.  C. 


AUCTION:  Kelly  Theatre,  V/akeeney, 

Kansas,  will  absolutely  be  sold.  Auction 
Sale,  September  16,  one  o'clock. 


THEATRE  TICKETS 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment  kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


Prompt  Service.  Special  printed  roll 
tickets.  100,000,  $37.95;  10,000,  $12.75; 

2,000,  $5.95.  Each  change  in  admission 
price,  including  change  in  color,  $4  25 
extra.  Double  numbering  extra.  FO.B. 
Kansas  City,  Mo.  Cash  with  order.  Kan- 
sas City  Ticket  Co.,  Dept.  11,  109  W 
18th  Street,  Kansas  City  8,  Mo. 


Want  Ads  Work  Fast! 
Get  Results  at  Once! 
BOXOFFICE 


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BOXOFFICE  ::  September  4,  1961 


AKIRA  7KUR@ iSH 


AKIRA  KUROSAWA’S 

# 


77z£  without  peer  in 

a sword  fight,  but  faced  with  a 
revolver  his  blade  seemed  to 
offer  little  chance  for  survival . 

Starrin 


TOSHIRO  MIFUNE 

TATSUYA  NAKADAI 
TAKASHI  SHIMURA 
YOKO  TSUKASA 


mm 


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Director-Photographer  Team  of  The  Worl 
ous  “RASHOMON” 


Director  of  Photoglp 

* KAZUO  MIYAG1AWA 

Screenplay  by  , 

RYUZO  KIKUSHIMA 


AKIRA  KUROSAWA 


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'Produced  by  JO  H O C OlaLTO 


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TOHO  COMPANY,  LTD.  T„  TOHO  INTERNATIONAL.  TOHO  F.LMES  AMERCA  TOHO  FILM  CO.,  (H.K.)  LTD.,  TOHO  FILM  PARIS  OFFICE., 

TOHO  INTERNATIONAL,  INC.,  |NC>/  NEW  YORK  OFFICE,  DOSULLTDA.,  Room  No.  531.  Central  Bids..  14  rue  de  Tilsitt,  Pan 

NO.  14.  l-chome,  Yurokucho,  369  fostFirstSjreet.Los  Paramount  Bldg;.  1501  A ^ k<;.  Pedder  Street,  Hongkong. 

Chiyodo-ku,  Tokyo,  Jopon 


369  East  First  Street.  Los 
Angeles  12,  Calif.,  U.S.A. 


INC.,  NEW  YORK  OFFICE, 

Paramount  Bldg..  1501 
Broadway,  New  York 
36,  N.Y.,  U.S.A. 


DO  SUL  LTDA., 

Av.  Da  Liberdade,  65- 
8°  Sao  Paulo,  Brasil. 


SEPTEMBER  11,  1961 


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John  Gavin  and  Sandra  Dee  are  shown  in  a scene  from  Universal-International's 
"Tammy  Tell  Me  True,"  which  has  been  selected  as  the  August  BOXOFFICE  Blue 
Ribbon  Award  winner  by  the  National  Screen  Council.  The  Award  is  made  on  the  basis 
of  general  entertainment  merit  and  suitability  for  the  whole  family  . . . page  14 


IN  THIS  ISSUE 


SECTION 


HAS  TH  E 


WSBBMBSk 


IN  RELEASE! 

FRANCIS  OF  ASSISI  Starring 
BRADFORD  DILLMAN  • DOLORES 
HART  • STUART  WHITMAN  • PEDRO 
ARMENDARIZ-  Produced  by  PLATO  A. 
SKOURAS  • Directed  by  MICHAEL  CURTIZ 
CINEMASCOPE -COLOR  by  DELUXE 


FOR  THANKSGIVING! 

JOHN  WAYNE  in 
THE  COMANCHEROS  co-starring 
STUART  WHITMAN  • INA  BALIN 
NEHEMIAH  PERSOFF  and  LEE  MARVIN 
Produced  by  GEORGE  SHERMAN 
Directed  by  MICHAEL  CURTIZ 
CINEMASCOPE -COLOR  by  DELUXE 


r | m : 


- : 

" • a - i 


READY  NOW! 

PAUL  NEWMAN  in  ROBERT  ROSSEN’S 
THE  HUSTLER  co-starring 
PIPER  LAURIE-  GEORGE C.  SCOTT 
and  JACKIE  GLEASON  with  MYRON 
McCORMICK  • Produced  and  Directed  by 
ROBERT  ROSSEN  * CINEMASCOPE 


FOR  CHRISTMAS! 

DEBBIE  REYNOLDS  in 

THE  SECOND  TIME  AROUND 

co-starring  STEVE  FORREST  • ANDY 
GRIFFITH-  JULIET  PROWSE-  THELMA 
RITTER  • A JACK  CUMMINGS  Production 
Directed  by  VINCENT  SHERMAN 
CINEMASCOPE -COLOR  by  DELUXE 


SPECIAL  YEAR- 
END  RELEASE! 

F.  SCOTT 
FITZGERALD’S 
TENDER  IS  THE 
NIGHT  starring 
JENNIFER  JONES 
JASON  ROBARDS,  JR. 
JOAN  FONTAINE 
TOM  EWELL 
Produced  by 
HENRY  WEINSTEIN 
Directed  by 
HENRY  KING 
CINEMASCOPE 
COLOR  by  DELUXE 


; ' | 


m 


FOR  FEBRUARY 
HOLIDAYS! 

WILLIAM  HOLDEN  in 

LEO  McCAREY’S  SATAN 
NEVER  SLEEPS  co-starring 

CLIFTON  WEBB-  FRANCE  NUYEN 
Produced  and  Directed  by  LEO  McCAREY 
CINEMASCOPE  • Color  by  De  Luxe 


FOR  NEW 
YEAR’S  EVE! 

JACK  CUMMINGS’ 

BACHELOR  FLAT  starring 

TUESDAY  WELD  • RICHARD 
BEYMER  • TERRY-THOMAS 
CELESTE  HOLM  • Directed 
by  FRANK  TASHLIN 
CINEMASCOPE 
Color  by  De  Luxe 


and  20th  has  More,  More,  More! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN  ..  Executive  Editor 
JESSE  SHLYEN.  ..  .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L THATCHER  ..  Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Editor;  .Jesse  Shlyen,  Managing 
Editor;  Morris  Schtnzman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modern  Theatre 
Section.  Telephone  Cllestnut  1-7777. 
Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 

M.  Mersereau,  Associate  Publisher  & 
General  Manager;  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumhus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  III.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louts  Dldler 
and  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager,  Tele- 
phone Hollywood  5-1186  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
steln,  manager.  Telephone  Dlfnklrk  8-2286. 
London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  T“lephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded in  the  first  issue  of  each  month. 
Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Boston:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlversity 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Gulnan,  5927  Wintoii. 
Denver;  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Russ  Schoch.  Register-Tribune 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOodward  2-1144. 

Hartford:  Allen  M.  Wldem,  CH  9-821'. 
Jacksonville:  Robert  Cornwall,  1199  Edge 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  94  St. 
Milwaukee:  Wm.  Nlchnl.  2251  S.  Layton. 
Minneapolis:  Don  Lyons.  72  Glenwood 
New  Orleans:  Mrs.  Jack  Anslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Raker.  911  N.  51st  St. 
Pittsburgh:  R.  F.  Kllngensmith,  516  Jean- 
ette, Wllklnsburg,  CHurchill  1-2809. 
Portland.  Ore. : Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukis,  Loevv’s  State. 
St.  Louis:  Joe  & Joan  Pollack.  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt.  Lake  City:  H.  Pearson,  Deseret  News. 
Ban  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  Hurley,  306  H.  St 

N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayview  Ave.  Willowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition.  $7.50. 

SEPTEMBER  11,  1961 
Vol.  79  No.  21 


NEW  BUILDING  WAVE 


THE  uptrend  in  theatre  construction  thus 
far  in  1961  is  not  only  a mark  of  recovery 
and  progress  but  a strong  evidence  of  continuing 
confidence  in  the  future  of  the  motion  picture 
industry.  We  have  said  this  from  time  to  time, 
as  have  others,  but  the  tangible  evidence  re- 
vealed in  a survey  published  elsewhere  in  this 
issue  is  highly  significant  and,  to  say  the  least, 
most  heartening.  Viz: 

In  the  first  six  months  of  this  year,  U.S. 
exhibitors  announced  or  placed  under  construc- 
tion 40  indoor  and  25  drive-in  theatres,  involv- 
ing an  expenditure  of  approximately  $24 
million.  The  40  indoor  theatres  equal  the  total 
number  of  hardtops  reported  in  all  of  1960. 
And  this  is  the  first  time  in  a decade  that  new' 
indoor  houses  have  outnumbered  new  drive-ins. 

In  addition,  exhibitors  have  invested  upwards 
of  $7.5  million  in  remodeling  and  updating 
indoor  theatres.  (This  represents  only  projects 
which  were  reported  by  exhibitors.)  The  total 
runs  higher,  as  many  theatremen  who  recarpet, 
reseat,  buy  new  projection  or  undertake  other 
single-unit  improvements  do  not  classify  their 
purchases  as  remodeling-renovation  projects 
and,  therefore,  do  not  make  public  the  announce- 
ments about  these  jobs. 

Incidentally,  they  would  be  exerting  good 
showmanship  practice,  if  they  would  publicize 
this  activity  and  bring  to  the  attention  of  their 
patrons  and  the  general  public  in  their  com- 
munities what  they  are  doing  to  improve  their 
theatres  for  their  patrons’  comfort  and  greater 
enjoyment.  Moreover,  this  would  also  serve  to 
restore  the  public  confidence  which  has  been 
shaken  by  the  Prophets  of  Doom.  And  it  would 
be  well  to  keep  reminding  of  these  improve- 
ments which,  in  themselves,  have  potent  sales 
value. 

As  our  current  survey  report  shows,  the  40 
new  indoor  houses  represent  an  investment  of 
$15,862,000.  They  average  900  seats  each  and 
add  a total  of  36,530  to  the  seating  capacity  of 
U.  S.  theatres.  The  drive-ins  average  1,000  cars 
each,  at  a total  cost  of  $8,287,170.  This  indi- 
cates that  the  newer  drive-ins  are  larger  and 
more  luxurious  than  those  of  former  years. 

Adding  to  this  encouraging  picture  is  the  fact 
that  construction  continues  bright  for  the  second 
half  of  h is  year.  For  example: 

National  Theatres  & Television,  Inc.,  has 
budgeted  $18  million  for  29  new  theatres,  20 
of  which  will  be  drive-ins,  over  a three-year 
period;  Stanley  Warner  opened  the  luxury 
Cheltenham  Theatre  in  Philadelphia  two  weeks 
ago,  has  others  on  the  drawing  boards,  and  has 
set  up  a multi-million-dollar  allocation  for  up- 
dating theatres  throughout  the  circuit;  the  fast- 
growing Fred  Stein  circuit  of  California  has  an- 
nounced plans  for  three  big  theatres,  and  a 
modernization  program  for  11  theatres  acquired 
from  the  ElectroVision  circuit;  Associated  In- 
dependent Theatres  of  New  York  will  build 


five  theatres  costing  $2.5  million — one  in  Man- 
hattan and  four  in  Long  Island;  Walter  Reade, 
Inc.,  RKO  Theatres,  Loew’s,  Inc.,  Rugoff  & 
Becker  all  have  new  projects  underway  in 
Metropolitan  New  York;  and  Cinerama,  Inc., 
has  announced  ten  new  theatres  to  be  built 
exclusively  for  showing  films  in  that  process 
to  be  erected  in  Charlotte,  Minneapolis,  San 
Francisco,  Los  Angeles,  to  name  a few  of  these 
points. 

The  new  construction  in  New  York  is  par- 
ticularly noteworthy.  So  much  so  that  it  is 
eliciting  paeans  of  enthusiasm,  an  example  of 
which  is  the  following,  culled  from  the  Sunday 
New  York  Times  column  of  Bosley  Crowther, 
its  astute  motion  picture  editor: 

“Exciting  news  for  moviegoers  and  for  all 
who  have  been  concerned  (as  has  the  custodian 
of  this  column ) about  the  creeping  obsolescence 
of  theatres  is  the  word  that  several  new  houses 
are  to  be  built  in  this  area  in  the  next  year  and 
that  the  noise  of  new  theatre  construction  is 
faintly  rising  throughout  the  land. 

“This  is  the  more  exciting  because  it  portends 
the  first  substantial  wave  of  new  theatre  build- 
ing that  we  have  had  in  the  metropolitan  area 
in  some  three  decades.  And,  since  building 
calls  for  investment  and  investment  calls  for 
belief  in  the  profitableness  of  the  venture,  it 
represents  a surge  of  confidence.” 

It  does  indeed! 

And,  if  such  an  erudite  critic  and  observer 
as  Mr.  Crowther  can  evince  such  enthusiasm 
over  new  theatre  building  in  the  world’s  biggest 
city,  it  stands  to  reason  that  similar  reactions 
should  resound  from  everywhere  else  in  the 
country  where  “the  noise  of  new  theatre  con- 
struction” is  rising. 

★ ★ 

'UDULT'  Pictures 

In  an  advertisement  in  The  Daily  Cinema, 
British  trade  paper,  the  Walt  Disney  organiza- 
tion asks:  “What  are  ‘UDULT’  pictures?”  The 
answer:  “Walt  Disney  ‘UDULT’  productions 
are  ‘U’  pictures  with  ‘A’DULT’  appeal.”  And 
that  is  termed  “Walt  Disney’s  new'  formula  for 
big  boxoffice!” 

The  “U”  is  derived  from  the  category,  under 
the  British  censorship  system,  denoting  a 
“universal”  picture  that  could  be  seen  by  any- 
one; the  “A,”  of  course,  denotes  “adult.” 

That’s  a clever  coining  of  a new  word  by 
Disney.  And  he’s  right  in  his  application  of  it 
— for  pictures  whose  showings  are  unrestricted 
and,  yet,  have  adult  appeal  provide  an  unbeat- 
able formula  for  coining  boxoffice  dollars.  (Note 
to  all  producers:  The  formula  isn’t  patented.) 


J 


Allied  to  General  Sales  Managers 


UNREALISTIC'  TERMS , LIMITED 
RUNS  HARMFUL  INDUSTRY  TREND 


Substantial'  Revenue  Being  Lost 
Through  16mm  Dates , Allied  Warns 


Detroit — Producers  and  distributors 
are  losing  significant  revenue  on  many 
percentage  engagements  because  of 
unfair  competition  from  16mm  prints 
of  their  own  pictures,  Marshall  Fine, 
president  of  Allied  States  Ass’n,  de- 
clared in  the  association’s  letter  to 
sales  managers  of  nine  film  companies. 

“New  motion  pictures  are  being 
cheapened  and  degraded  by  the  bla- 
tant advertising  of  fairly  current  top 


attractions  with  impressive  name 
stars  which  are  being  made  available 
to  the  public  via  16mm  prints  at  little 
or  no  admission  charge,”  he  declared. 

He  said  that  Allied  members  report 
many  instances  where  theatres  play- 
ing percentage  pictures  were  deserted 
because  parks  or  auditoriums  were 
packed  for  well-publicized  free  movies 
of  top  quality.  Allied  is  collecting 
material  to  back  its  allegations. 


Practices  Are  Costly  to  Both 
Exhibition  and  Distribution, 
Marshall  Fine  Declares 

DETROIT  — “Unrealistic  percentage 
terms,”  which  subsequently  require  ex- 
pensive readjustment 
procedures,  and  the 
practice  of  extended, 
exclusive  runs  which 
“deprive  a great  ma- 
jority of  theatres  of 
playing  time”  and 
distributors  of  “a 
great  deal  of  poten- 
tial revenue”  were 
characterized  as  be- 
coming increasingly 
harmful  to  the  in- 
dustry as  a whole 
and  needlessly  de- 
priving exhibition,  distribution  and  pro- 
duction of  desperately  needed  revenue,  in 
an  Allied  States  Ass’n  communique  to  sales 
managers  of  film  companies  this  week. 

ASK  FOR  CONFERENCES 

The  exhibitor  association  asked  for  the 
opportunity  to  meet  with  the  sales  chiefs 
of  nine  companies  to  discuss  these  prob- 
lems and  “explore  possible  solutions  or 
programs  which  would  be  of  financial 
benefit.” 

Marshall  H.  Fine,  Allied  president,  said 
these  matters  were  discussed  at  the  re- 
cent meeting  of  the  association’s  board  of 
directors.  The  directors,  he  said,  discussed 
many  of  the  “vexing  problems  which  are 
plaguing  our  business.”  The  purpose  was 
not  to  find  fault  or  to  lay  blame,  but  to 
examine  matters  of  industrywide  concern 
in  a sincere,  determined  effort  to  aid  the 
entire  motion  picture  industry,  he  added. 

The  two  most  serious  problems,  he  listed 
as: 

1.  “Unrealistic  contract  terms  of  50-60 
per  cent  on  percentage  engagements.  The 
extended  negotiation  and  excessive  clerical 
work  required  for  subsequent  adjustment 
results  in  a tremendous  waste  of  time, 
money  and  manpower  to  distributors  and 
exhibitors  alike.  We  would  all  benefit  fi- 
nancially if  this  effort  and  expenditure 
were  put  to  more  productive  use.  Certainly 
it  is  within  the  ability  of  the  industry’s 
sales  executives  to  devise  methods  of  ar- 
riving at  fair  percentage  terms  which 
would  be  realistic  enough  so  that  subse- 
quent adjustment  would  not  always  be- 
come a matter  of  absolute  necessity  for  the 
survival  of  the  exhibitor. 

PROTEST  ON  EXTENDED  RUNS 

2.  “Extended,  exclusive  prior  runs  which 
result  in  engagements  so  limited  and  so 
restricted  that  the  great  majority  of  the 
public  is  deprived  of  the  production,  the 
great  majority  of  theatres  is  deprived 
of  the  playing  time,  and  the  distributor 
is  deprived  of  a great  deal  of  potential 


revenue.  This  is  a destructive  practice 
which  brings  harm  to  the  entire  industry. 

“It  destroys  the  vital  pattern  of  orderly 
release,  it  destroys  the  ability  of  many 
theatres  to  exist  profitably,  and  it  destroys 
the  public  image  of  motion  pictures  as 
mass  entertainment. 

“As  a corollary  to  this,  some  exhibitors 
reported  achieving  higher  grosses  on 
special  engagements  when  the  admission 
price  was  raised  only  moderately.  It  would 
appear  that  a substantial  increase  in  ad- 
mission price  above  the  norm  actually  re- 
sults in  less  total  revenue  for  both  the 
exhibitor  and  the  distributor.  We  must 
never  forget  that  the  motion  picture  in- 
dustry is  basically  and  unalterably  a me- 
dium of  entertainment  for  the  masses.” 

Turning  to  the  trailer-accessories  situa- 
tion on  Columbia  Pictures,  Fine  also  wrote, 
at  the  instructions  of  the  board,  to  Burton 


RKO  HONORS  JOHNSON  — The 
Golden  RKO  Pendant,  which  Jerry 
Baker,  manager  of  Keith’s  Theatre  in 
Washington,  D.  C.,  is  giving  Vice-Presi- 
dent Johnson  means  that  anywhere  in 
his  travels  at  any  time  for  the  rest  of 
his  life,  the  President  of  the  Senate 
may  stroll  at  will  into  any  RKO  Thea- 
tre. President  Kennedy  was  the  re- 
cipient of  a pendant  several  months 
ago. 


E.  Robbins,  president  of  National  Screen 
Service  Corp.  and  to  A.  Montague,  ex- 
ecutive vice-president  of  Columbia,  point- 
ing out  the  harm  resulting  to  all  parties 
concerned  in  the  current  dispute,  with  no 
apparent  benefits. 

Fine  urged  both  top  executives  to  again 
make  a determined  effort  to  work  out  some 
equitable  arrangement,  so  that  trailers  and 
accessories  on  Columbia  product  could  be 
rented  by  the  exhibitor  from  a single 
source  without  duplicate  charge,  as  in  the 
past.  Allied  offered  to  act  as  an  inter- 
mediary to  work  out  a solution  acceptable 
to  both  parties. 

Fine  addressed  his  letter  to:  Maurice  R. 
Goldstein,  Allied  Artists;  Rube  Jackter, 
Columbia;  Irving  Ludwig,  Buena  Vista; 
Robert  Mochrie,  MGM;  Jerome  Pickman, 
Paramount;  Glenn  Norris,  20th  Century- 
Fox;  James  R.  Velde,  UA;  Henry  H.  Mar- 
tin, Universal;  and  Charles  Boasberg, 
Warner. 


'Balloon'  Theatre  Makes 
Its  Debut  in  France 

PARIS — Itinerama,  the  portable  Cine- 
rama theatre,  had  its  premiere  in  Montea- 
Jolie,  40  miles  from  here  Monday  night  (4) . 
The  “balloon”  theatre  was  “blown  up”  in 
eight  minutes  via  compressed  air.  It  has 
a seating  capacity  of  3,000  and  is  put  up 
and  deflated  by  a crew  of  86  men  and  is 
transported  in  a caravan  of  40  trailer 
trucks. 

The  Itinerama  caravans  will  travel  all 
over  Europe  shortly;  three  in  France  and 
others  in  Germany,  England,  Belgium,  the 
Netherlands,  Spain  and  the  Scandinavian 
countries.  It  has  been  estimated  that  the 
three  French  companies  can  gross  $7,500,- 
000  annually. 

Early  next  year,  an  Itinerama  caravan 
will  be  introduced  in  California  and, 
eventually,  approximately  50  of  such  units 
will  play  across  the  United  States,  accord- 
ing to  Nicolas  Reisini,  head  of  Cinerama. 

Plans  are  under  way  to  extend  Itinerama 
to  other  parts  of  the  world — India,  Japan 
and  the  Middle  East. 


Marshall  Fine 


4 


BOXOFFICE  ::  September  11,  1961 


STRONG  LAST  QUARTER  IN  1961 
FOR  PRODUCT  SEEN  BY  HYMAN 


TO  A Sees  1961  Releases  Falling  Short 
Of  275  Goal ; Predicts  About  240 


Orderly  Releases  Leader 
Predicts  Impetus  Will 
Continue  Into  1962 

NEW  YORK — Prospects  for  strong  box- 
office  product  during  the  last  quarter  of 
this  year  and  well  into  1962  are  extremely 
bright,  in  the  opinion  of  Edward  L.  Hyman, 
vice-president  of  American  Broadcasting- 
Paramount  Theatres,  who  has  prepared  his 
latest  “orderly  distribution  release 
schedule.” 

Following  a detailed  analysis  of  the 
quality  pictures  which  will  be  available  in 
the  final  three  months  of  1961,  Hyman  said 
he  would  go  on  record  now  in  predicting 
that  October  will  be  a “sensational” 
month,  that  November  will  be  a trifle  bet- 
ter than  November  of  1960  and  that  the 
yearend  attractions  will  be  “as  fine  an 
array  as  we  have  seen  in  years.”  He  added 
that,  judging  on  the  product  coming  in 
January,  February  and  March,  “the  im- 
petus which  will  start  in  October  will  defi- 
nitely continue  through  the  yearend  and 
far  into  1962.” 

SOME  FILMS  UNDERESTIMATED 

In  explaining  the  reasons  for  his  en- 
thusiasm, Hyman  commented  first  on  the 
fact  that  many  of  the  peaks  and  valleys  of 
the  industry  encountered  during  the  course 
of  the  year  were  not  necessarily  due  to  a 
lack  of  orderly  distribution,  a program  for 
which  Hyman  had  been  campaigning  for 
the  last  five  years. 

“Actually,”  Hyman  said,  “these  peaks 
and  valleys  are  often  due  to  the  fact  that 
pictures  which,  on  paper,  look  as  if  they 
have  the  ingredients  for  boxoffice  success, 
prove  to  be  disappointing  in  this  unpre- 
dictable market.  For  example,  no  one  can 
say  that  producers  and  distributors 
withhold  their  pictures  in  the  month  of 
August.  Yet,  this  past  August  our  business 
was  hurt  when  certain  pictures,  which 
looked  extremely  good  on  paper,  did  not 
have  the  staying  power  predicted  for 
them.” 

In  issuing  his  new  orderly  release  sched- 
ule, Hyman  laid  special  emphasis  on  the 
theme  for  this  issue:  “A  drive  on  every 
local  level  of  this  country  and  Canada  to 
increase  motion  picture  theatre  attend- 
ance.” 

ALL-OUT  SELLING  URGED 

Hyman  said  he  felt  that  the  mere  listing 
of  the  product  available  was  not  sufficient 
unless  it  was  accompanied  by  an  all-out 
effort  in  selling.  The  promotional  themes 
in  the  past,  he  said,  were  directed  at  spe- 
cific pictures,  specific  groups  of  pictures 
and,  generally,  extra  activities  designed  to 
bring  money  into  the  theatre.  In  selecting 
a drive  on  every  local  level  to  improve  at- 
tendance as  his  current  theme,  Hyman  said 
he  hoped  to  set  at  rest  all  the  arguments 
being  offered  that  the  large  recent  grosses 
had  been  possible  only  because  of  in- 
creased admission  prices,  but  that  attend- 
ance continued  downward.  Statistical  sur- 


NEW  YORK — Although  production  so 
far  this  year  has  been  about  25  per  cent 
above  that  of  last  year,  the  number  of  re- 
leases will  fall  short  of  the  hoped-for  vol- 
ume in  1961,  according  to  a survey  by 
Theatre  Owners  of  America.  Early  this 
year,  TOA  estimated  that  there  would  be 
275  releases  by  American  companies  in 
1961,  a healthy  jump  over  the  226  released 
in  1960. 

As  it  stands  now,  TOA  contends,  the  total 
number  of  releases  by  U.S.  companies,  of 
pictures  made  by  them  in  both  this  country 
and  abroad,  will  be  about  240,  including 
nine  from  Pathe-America  and  Sutton  Pic- 
tures, the  latter  a subsidiary  of  the  former. 


veys,  he  said,  showed  that  attendance  in 
motion  picture  theatres  had  been  on  the 
upbeat  over  the  last  year  and  he  hoped 
that,  with  these  “explosions  of  activity” 
going  on  all  over  the  country  and  Canada, 
“interest  in  movies  can  be  spurred  to  a very 
high  level  and  maintained  so  that  those 
who  scoff  can  be  silenced  forever.” 

In  initiating  the  theme,  Hyman  submit- 
ted the  idea  to  representative  exhibitors 
from  all  areas  of  the  country  who  had  en- 
dorsed orderly  distribution  and  had  indi- 
cated their  willingness  to  participate  and 
help  in  every  project  that  would  further 
the  cause.  He  said  that  practically  every 
exhibitor  contacted  had  subscribed  to  the 
theme  idea  and  promised  full  cooperation. 

Hyman  said  that  production  was  doing 
its  part  to  provide  quality  product  and  that 
distribution  had  promised  orderly  release 
well  into  1962.  Therefore,  he  said,  “it  is  up 
to  us  in  exhibition  to  go  all-out  in  this 
drive  to  increase  attendance  and  demon- 
strate very  clearly  to  producers  and  distri- 
butors that  exhibitors  will  at  all  times 
carry  their  share  of  the  burden  in  keeping 
our  industry  up  at  the  top  of  the  amuse- 
ment field.” 

In  preparing  the  new  release  schedule, 
Hyman  held  luncheon  meetings  with  the 
sales  heads  and  advertising  chiefs  of  all 
companies  and  discussed  upcoming  pro- 
duct and  everyday  problems.  This  re- 
sulted in  a closer  coordination  and  under- 
standing among  exhibition,  distribution  and 
production,  he  said. 

As  for  the  release  schedule,  itself,  by 
companies,  the  lineups  are  as  follows: 

Paramount  has  five  pictures  for  the  last 
three  months  of  the  year,  including  one  re- 
release.  They  are  “Breakfast  at  Tiffany’s” 
and  “White  Christmas”  in  October;  “Blue 
Hawaii”  in  November  and  “Summer  and 
Smoke”  and  “The  Errand  Boy”  in 
December. 

Twentieth  Century-Fox  will  have  six 
pictures.  “Bachelor  Flat”  and  “Second 
Time  Around”  will  be  released  in  October; 


A bright  spot  on  the  horizon  could  be 
that  a large  number  of  pictures  placed 
before  the  cameras  this  year  will  be  re- 
leased next  year,  and  if  production  should 
continue  to  increase,  then  1962  could  re- 
sult in  a much  larger  supply  of  available 
product.  In  other  words,  this  year’s  produc- 
tion backlog  would  be  spread  into  the  early 
months  of  next  year. 

In  recent  months,  approximately  20  in- 
dividuals and  new  companies  have  an- 
nounced production  plans  for  next  year 
with  contemplated  programs  ranging  from 
two  up  to  ten.  If  all  these  projects  ma- 
terialize, the  product  outlook  could  be 
much  brighter  for  1962. 


“The  Comancheros”  in  November  and 
“Two  Little  Bears,”  “Satan  Never  Sleeps” 
and  “Tender  Is  the  Night”  in  December. 

Five  attractions  will  be  coming  from 
Warner  Bros,  in  the  last  quarter.  “Splendor 
in  the  Grass”  is  the  October  release;  “The 
Mask”  and  “Susan  Slade”  in  November, 
and  “Lad:  a Dog”  and  “A  Majority  of 
One”  in  December. 

From  Columbia  will  be  “The  Devil  at  4 
O’clock,”  “A  Weekend  With  Lulu,”  “Loss 
of  Innocence”  and  “Queen  of  the  Pirates” 
in  October;  “Mr.  Sardonicus,”  “Valley  of 
the  Dragons,”  “The  Hellions”  and  “Every- 
thing’s Ducky”  in  November  and  “Mysteri- 
ous Island,”  “Sail  a Crooked  Ship”  and 
“Belle  Sommers”  in  December. 

Metro-Goldwyn-Mayer’s  October  release 
will  be  “Bridge  to  the  Sun,”  followed  by 
“Colossus  of  Rhodes”  and  “Bachelor  in 
Paradise”  in  November  and  “The  Wonders 
of  Aladdin”  in  December. 

Nine  pictures  are  listed  by  United  Artists 
for  the  final  three  months  of  the  year. 
They  are  “Town  Without  Pity,”  “Paris 
Blues”  and  “West  Side  Story”  in  October; 
“X-15”  in  November  and  “The  Magic 
Sword,”  “One,  Two,  Three,”  “Pocketful  of 
Miracles,”  “Advise  and  Consent”  and 
“Judgment  at  Nuremberg”  (special  en- 
gagements) in  December. 

Buena  Vista  will  have  two  pictures  for 
the  balance  of  the  year;  namely,  “Grey- 
friars  Bobby”  in  October  and  “Babes  in 
Toyland”  for  Christmas. 

Universal  will  have  four  pictures.  The 
general  release  of  “Spartacus”  in  October; 
“Back  Street”  in  November  and  “Flower 
Drum  Song”  and  “Lover  Come  Back”  in 
December. 

“Too  Hot  to  Handle”  and  “The  George 
Raft  Story”  will  be  Allied  Artists’  contri- 
butions for  October  and  December, 
respectively. 

From  American  International  will  be 
“Journey  to  the  Seventh  Planet”  in  Octo- 
ber, an  untitled  cartoon  feature  in  Novem- 
ber and  “X”  in  December. 


BOXOFFICE  ;:  September  11,  1961 


5 


“TWQ 

W°MEN” 

SETS  TWO-YEAR  RECORD 
AT  THE  SUTTON,  NEW  YORK! 

W^MEN  "stars 

SOPHIA  LOREN 

winner  Best  Actress  Award, 

Cannes  Film  Festival  1961, 
and  subject  of  15-page  feature  in 

LIFE  Magazine: 

Sophia  Loren  is  “ that  sultry. . . 
serene . . . spriteiy. . . sparkling . . . 
Sophia- part  goddess,  part  imp, 
all  woman!” 


JOSEPH  E.  LEVINE  presents 

Sophia  Loren  ,N 

TWO 

WOMEN 

w'™Jean  Paul  Belmondo 
Raf  Vallone 
Eleanora  Brown 

..»»  t„e  BOO«  ••  Alberto  Moravia 
5C.CEN.E.T  .r  Cesare  Zavattini 

Carlo  Ponti 
—Vittorio  DeSica 

An  Embassy  Pictures  Release 


EMBASSY  PICTURES  CORP. 

Time  and  Life  Bldg.,  Rockefeller  Center 
New  York  20,  N.Y.  . JUdson  2-4358 


i 


ENGLISH-LANGUAGE  VERSION: 


ALL-TIME  OPENING  DAY 
GROSS  RECORD  SET  AT  NORFOLK  AND  VIRGINIA  BEACH 


DRIVE-IN  THEATRES.  Record-breaking  business  at  Hollywood 
Theatre,  Atlantic  City;  RKO  Trent,  Trenton.  Booked  by  the 
following  circuits:  Loew’s,  RKO,  Stanley  Warner,  Fabian,  Fox 
West  Coast,  Fox  Midwest,  Pacific  Drive-In,  Interstate, Triangle- 
Liggett,  Seymour  Florin,  Wometco,  H & E Balaban,  Butterfield, 
Eastern  Management,  Commonwealth  Amusement,  Central 
States, Tri-States,  Kerasotes,  and  leading  independents  all 
over  the  country! 


a 


SOB-TITLED  VERSION: 


NOW  IN  ITS  18TH  RECORD- 


BREAKING  WEEK  AT  SUTTON.  Now  breaking  records  at 
Kenmore,  Boston  and  Apex,  Washington,  D.C.!  Also  record 
engagements  at  World,  Philadelphia;  Lincoln,  New  Haven; 
Squirrel  Hill,  Pittsburgh;  Delaware,  Albany.  OPENING  SOON 
at  Colony,  Cleveland;  Surf,  Chicago;  Guild,  Cincinnati;  Vogue, 
Los  Angeles;  Mayfair  and  Sunset,  Miami;  Vogue, San  Francisco. 


Hillside  Theatre,  Chicago  • Under  Construction 


» I 

U-**  *«**•» 

Cheltenham  Theatre,  Philadelphia  • Opened  Baronet-Coronet  Theatres,  New  York  • Announced 


$24,149,000  IN  NEW  THEATRES  IN  FIRST  HALF  OF  '61 

40  Indoor  Houses  Equal  Total  Construction  for  1960;  25  Drive-Ins  Added 


KANSAS  CITY— U.S.  exhibitors,  in  the 
first  six  months  of  1961,  announced  or 
placed  under  construction  40  indoor  thea- 
tres and  25  drive-ins  involving  an  esti- 
mated expenditure  of  $24,149,000.  The  40 
indoor  houses  equal  the  total  number  of 
hardtop  theatres  reported  for  all  of  1960 
and,  for  the  first  time  in  a decade,  more 
new  indoor  theatres  than  drive-ins  were 
reported. 

In  addition  to  the  new  construction,  ex- 
hibitors maintained  their  accelerated  pace 
in  remodeling  and  renovating  properties, 
with  upwards  of  $7,475,000  spent  on  up- 
dating projects,  according  to  the  con- 
tinuing construction  and  remodeling  sur- 
vey which  Boxoffice  conducts.  This  fig- 
ure represents  only  projects  which  were 
reported  by  theatremen.  Indications  are 
that  the  total  runs  much  higher,  as  many 
exhibitors  who  recarpet,  reseat,  buy  new 
projection  machines  or  undertake  other 
single-unit  improvements  do  not  classify 
their  acquisitions  as  remodeling-renovation 
projects  and,  hence,  do  not  make  public 
announcements  about  the  jobs. 

The  40  indoor  theatres  represent  an  in- 
vestment of  $15,862,000.  They  average  900 
seats  each  and  add  a total  of  36,530,000 
chairs  to  the  seating  capacity  of  U.S. 
theatres.  The  25  drive-ins,  averaging  ap- 
proximately 1,000  cars  each,  will  add  an 
estimated  $8,287,170  to  the  drive-in  in- 
vestment in  U.  S.  oudoor  theatre  opera- 
tions. The  1961  drive-in  pace  is  a shade 
below  that  of  1960,  when  58  new  open 
air  theatres,  with  a total  capacity  of  59,- 
806  cars,  were  reported  for  the  year.  On 
the  other  hand,  more  drive-in  improvement 
jobs  are  being  undertaken,  and  a number  of 
complete  re-do  projects  were  reported  this 
year. 

An  encouraging  factor  is  that  the  con- 
struction picture  continues  bright  in  the 
second  half  of  the  year.  National  Thea- 
tres & Television,  Inc.  has  announced  a 
budget  of  $18,000,000  for  20  drive-ins  and 
nine  indoor  theatres  over  a three-year 
period.  Stanley  Warner  Theatres  two 
weeks  ago  opened  the  luxurious  Chelten- 
ham Theatre  in  Philadelphia,  has  others 
on  the  drawing  boards  and  has  lined  up  a 
multimillion-dollar  remodeling  project  for 
key  theatres  in  the  circuit.  The  fast- 
growing Fred  Stein  Enterprises  in  Cali- 
fornia this  week  announced  plans  for 
three  new  theatres  and  recently  outlined 
extensive  remodeling  and  improvements  to 
11  theatres  acquired  from  ElectroVision, 


Inc.  earlier  in  the  year.  In  addition  As- 
sociated Independent  Theatres  of  New 
York  has  announced  five  new  theatres  for 
Long  Island  and  Manhattan  representing 
an  expenditure  of  $2,500,000,  and  Cinerama 
is  to  gain  theatres  built  exclusively  for  this 
process  in  Charlotte,  Minneapolis,  Los 
Angeles,  San  Francisco  and  San  Diego. 

INDOOR  THEATRES 

The  following  drive-ins  were  reported  in 
Boxoffice  as  new  construction  projects  for 
the  first  time  during  the  first  six  months 
of  this  year.  An  asterisk  denotes  that  the 
drive-in  has  been  opened: 

ARKANSAS 

Texarkana — Joy,  520  seats,  Joy  N.  Houck.* 

CALIFORNIA 

Canoga  Park — Holiday,  920  seats,  Jack  Grossman  & 
Associates;  will  try  for  a December  opening. 

El  Monte — Oe  luxe  theatre  to  be  built  by  Fred  Stein 
Enterprises  and  its  subsidiary,  Statewide  The- 
atres; 1,200  seats,  $350,000. 

La  Mirada — Stanley  Warner  has  applied  for  ap- 
proval to  build  an  1,150-seat  theatre. 

Los  Angeles — Cinerama  negotiating  for  construction 
of  a Cinerama  theatre  in  time  to  show  "How  the 
West  Was  Won,"  now  in  production. 

Oakland — Parkway  Cinema,  Marty  Foster,  new  art 
house.* 

Palo  Verde — Fox  West  Coast  Theatres  has  purchased 
property  at  Silverspur  road  and  Roscoe  drive  to  con- 
struct a de  luxe  theatre. 

Son  Diego — Cinerama  negotiating  with  local  fi- 
nancial interests  for  construction  of  a Cinerama 
theatre. 

San  Francisco — Cinerama  plans  to  build  a theatre 
for  exhibiting  "How  the  West  Was  Won"  and 
other  new  Cinerama  product. 

Tustin — Tustin  Theatre,  950  seats,  will  be  built  in 
shopping  center  by  Saul  Mahler. 

West  Covina — Shopping  center  theatre,  Fred  Stein 
Enterprises. 

West  Covina — Eastland,  1,100-seat  theatre  for  A.  L. 
Sanborn  & Sons;  $400,000,  started  June  18  in 
Eastland  Shopping  Center. 

COLORADO 

Boulder — Fox,  Fox  International  Theatres,  500  seats.* 

CONNECTICUT 

New  Haven — 1,200-seat  shopping  center  theatre 
projected  by  Stanley  Warner. 

FLORIDA 

Orlando — Parkwood  Cinema,  General  Drive-In  Corp., 
1,200  seats;  $750,000;  built  in  Parkwood  Plaza 
Shopping  Center.* 

Pinellas  Park — Theatre  to  be  built  at  4191  Park 
Blvd.  by  Mrs.  Hannah  M.  Nichols. 

ILLINOIS 

Chicago — Hillside,  1,500  seats,  Oscar  A.  Brotman  and 
Leonard  H.  Sherman;  construction  started  in  mid- 
July;  $600,000. 

Chicago — 1,500-seat  theatre  in  conjunction  with 
Stanford  Kohlberg's  Starlite  Drive-In. 

MASSACHUSETTS 

North  Adams — 360-seat  theatre,  using  continental 
seating  plan,  to  be  built  in  new  North  Adams 
shopping  center,  Peter  Desmond. 


NEW  JERSEY 

Delaware  Township — Cherry  Hill,  General  Drive-In 
Corp.,  in  new  Cherry  Hill  Mall  and  shopping  cen- 
ter. 

NEW  YORK 

Brentwood — 500-600  seats.  Associated  Independent 
Theatres,  to  open  in  September. 

Brentwood — Brentwood,  Prudential  Theatres,  two 
sites  under  consideration,  one  being  in  a proposed 
Brentwood  shopping  center  area. 

Glen  Cove — Opened  early  in  year  by  Town  & 
Country  Theatres,  equipped  for  70mm,  Todd-AO, 
transistor  sound  system. 

Glen  Ooks — 800  seats.  Century  Theatres,  to  be  in 
Glen  Oaks  shopping  center. 

Hauppage— 500-600  seats.  Associated  Independent 
Theatres,  has  September  opening  target  date. 

New  York  City — Carnegie  Hall  Cinema,  $100,000 
theatre  constructed  on  site  of  a former  off-Broad- 
way  theatre;  Robert  Ferman,  Meyer  Ackerman,  Eve 
Schlosser.* 

New  York  City — Kipps  Bay,  500  seats,  $1,500,000; 
being  built  at  2nd  Avenue  and  31st  street;  As- 
sociated Independent  Theatres. 

New  York  City — 600-seat,  $250,000  theatre  for 

George  and  Irving  Hatten  in  Seward  Park  Housing 
development. 

New  York  City — Split-level  theatre,  with  750  seats 
in  street-level  theatre  and  250  seats  on  second 
floor,  Rugoff  & Becker. 

New  York  City — 600-seat  luxury  theatre,  Loew's 
Theatres;  to  be  incorporated  in  40-story  Tower 
East,  now  under  construction. 

Potchogue — Patchogue,  2,200  seats.  Associated  In- 
dependent Theatres. 

Spring  Volley — Rockland  Drive-In  Corp.  to  construct 
800-seat  indoor  theatre  on  Route  59  as  part  of 
a shopping  center. 

NORTH  CAROLINA 

Charlotte — 1,200-seat  Cinerama  theatre  for  Charlotte- 
town Mall  shopping  center;  Community  Reseorch 
and  Development  Corp.  and  General  Drive-In 
Corp.,  $500,000. 

OHIO 

Dayton — 1,000-seat  theatre  to  be  included  in  the 
addition  to  Marion  Meadows  shopping  center  in 
Huber  Heights  development. 

OKLAHOMA 

Comanche — New  theatre  for  Bill  Hance,  in  coopera- 
tion with  the  Chamber  of  Commerce.* 


Philadelphia- 


PENNSYLVANIA 

lapital,  880  seats,  Paul  Klieman.* 


TEXAS 

Austin — A new  theatre  to  be  built  in  Austin's  newly 
opened  shopping  center. 

Joaquin — Jay,  Herman  Powell  jr.* 

Son  Antonio — New  indoor  theatre  to  be  included  in 
$20,000,000  McCreless  shopping  center. 


Bellevue — 

theatre. 


WASHINGTON 

Sterling  Theatre  constructing  1,500-seat 


DRIVE-IN  THEATRES 

The  following  new  theatres  were  first 
reported  in  Boxoffice  in  the  first  six 
months  of  this  year.  Theatres  marked  with 
an  asterisk  have  been  opened. 

CALIFORNIA 

Lo  Habra — Fred  Greenberg  has  acquired  a special 
permit  to  build  a drive-in  at  Imperial  and  Idaho. 
Newbury  Park — Pacific  Drive-In  Theatres  granted 


8 


BOXOFFICE 


September  11,  1961 


zoning  variance  for  building  a drive-in. 

Union  City — Cify  council  grants  East  Bay  Theatres 
permission  to  build  800-car  drive-in. 


V.  Frank  Freeman  Heads  Commission 


DELAWARE 

Wilmington — 1,200-car  drive-in  to  be  included  in 
$2,000,000  discount  shopping  and  fun  center  on 
Centerville  road  at  Price's  Corner. 


To  Stop  Purveyors  of  Nude  Films 


FLORIDA 

Jacksonville — Midway,  808  cars,  H.  B.  Meiselman's 
Fenton  Theatres.* 

GEORGIA 

Atlanta — Storey  Theatres  to  build  1,500-car  drive-in 
on  Northwest  expressway,  $500,000. 

Atlanta — Storey  Theatres  to  build  1,500-car  drive- 
in  on  Fulton  Industrial  boulevard,  $500,000. 


ILLINOIS 

Dundee — Dundale,  1,000  cars,  Robert  Jelnick.* 
Wheaton — Cascade,  1,200  cars,  Basil  Charuhas,  Wil- 
liam Galligan,  Milton  Levy,  Spiro  Charuhas;  $400,- 
000.* 

INDIANA 


Aurora — Charles  R.  Whisman,  300  cars.* 

South  Bend — Western  Auto;  George  T.  Brenner,  man- 
ager.* 

IOWA 


Davenport — Oasis,  800  cars,  project  of  theatre  in- 
terest formerly  headed  by  the  late  John  G. 
Koletis.* 

KENTUCKY 

Lexington — Southland  68,  1,200  cars,  J . M.  Ma- 

haffey  and  A.  J.  Hughes,  owners;  Bob  Perkins, 
manager.* 


Dowagiac — Five 
prises.* 


MICHIGAN 

Mile,  452  cars, 

MINNESOTA 


Silver  Lake 


Enter- 


Sauk  Rapids — Permit  granted  by  village  council  to 
Leo  Ross  to  build  a drive-in  in  front  of  the 
grandstand  on  the  fairgrounds. 


MISSOURI 

St.  Louis — $350,000-$400,000  drive-in  for  National 
Theatres  & Television,  1,000  cars. 


NEBRASKA 

Millard — -Twin  Screen,  1,600  cars,  Russel  Breim, 
Sen.  Roman  Hruska,  H.  S.  Gould.* 


NEW  JERSEY 

Wayne  Twp. — Eastern  Management  Corp.  petitions 
for  permits  to  build  a new  drive-in. 

NEW  YORK 

Limestone — Limestone,  1,000  cars,  Clifford  Brown.* 

Rocky  Point — 1,000  cars.  Prudential  Theatre,  on 
Route  25A. 

OHIO 

Akron — Starlight,  Edward  Rabb,  owner.* 

Goshen — Highway  28,  600  cars.  Highway  Theatres 
Corp.* 

Reynoldsville — Torch,  830  cars,  Frank  Weifel, 

owner.* 

Warren — Robins  Enterprises  Co.  has  bought  a 22- 
acre  site  to  build  a drive-in  for  a 1962  spring 
opening. 

TEXAS 

Spring  Branch — Spring  Branch,  750  cars.  Post  Oak 
Drive-In  Theatre  Corp. 

Not  included  in  the  listings  are  five  in- 
door theatres  and  six  drive-ins  which  were 
opened  in  the  first  six  months  of  the  year 
but  which  were  originally  reported  as  1960 
projects  when  they  were  first  announced. 
These  included: 

Anaheim,  Calif. — Brookhurst,  962  seats,  Vinistrand 
Theatres,  $300,000,  in  Brookhurst  shopping  cen- 
ter; equipped  for  70mm  projection. 

Daytona  Beach,  Fla. — 'Cinema,  1,200  seats,  Gen- 
eral Drive-In  Corp.,  $1,500,000;  in  Belair  Plaza 
shopping  center. 

Denver,  Colo. — Cooper,  814  seats,  Cooper  Founda- 
tion Theatres,  $1,000,000;  first  theatre-in-the- 
round  built  exclusively  for  Cinerama  products. 
Fort  Lauderdale,  Fla. — $500,000  theatre,  1,500 
seats,  General  Drive-In  Corp.;  built  in  Sunrise  shop- 
ping center. 

Levittown,  N.  J. — Fox,  1,500  seats,  Melvin  Fox's 
Fox  Theatres,  $500,000. 

Champlain,  N.  Y. — Northway,  870  cars,  Northway 
Drive-In  Co.,  $200,000. 

Custer,  Wash. — -Holiday,  500  cars;  Mr.  and  Mrs. 
Phillip  Cook,  Mr.  and  Mrs.  Wallace  Dent,  owners, 
$50,000. 

Denver,  Colo. — North  Star,  1,600  cars,  Wolfberg 
Theatres,  $400,000. 

Garrison,  Md. — Valley,  800  cars,  Schwaber  Theatres. 
Kansas  City,  Mo. — Fairyland  Drive-In,  1,500  cars, 
Fairyland  Drive-In  Co.,  $1,000,000. 

Springfield,  Mo.  — High-M,  620  cars..  Common- 
wealth Theatres. 


HOLLYWOOD — Y.  Frank  Freeman  was 
named  to  chair  a 16-member  fact-finding 
commission  appointed  by  the  Los  Angeles 
County  board  of  supervisors  to  make 
recommendations  and  assist  the  board  in 
treating  problems  created  by  the  excess  of 
nude  and  other  objectionable  films  being 
made  by  operators  in  this  area. 

Following  last  week’s  blast  during  which 
supervisor  Kenneth  Hahn  threatened  the 
future  of  the  Hollywood  Motion  Picture  & 
Television  Museum  should  the  movie  in- 
dustry fail  to  take  steps  to  clear  the 
lewd  films  situation,  the  supervisors  passed 
a resolution  introduced  by  Hahn  to  set  up 
such  a commission. 

Other  industry  leaders  named  to  the 
fact-finding  organization  are  Steve  Broidy, 
E.  L.  DePatie,  Gordon  Stulberg  and  Charles 
S.  Boren,  AMPP;  George  Chandler  and 
John  L.  Dales,  Screen  Actors  Guild;  George 
Sidney  and  Joseph  Youngerman,  Directors 
Guild;  Walter  Mirisch,  Screen  Producers 
Guild;  Charles  Schnee  and  Michael  Frank- 
lin, Writers  Guild  of  America  West;  George 
Flaherty  and  H.  O’Neil  Shanks,  Hollywood 
AFL  Film  Council;  Harry  C.  Arthur  jr.  and 


Ida  Schreiber,  Southern  California  Theatre 
Owners  Ass’n.  Others  will  be  named  later 
as  representatives  of  the  Parent-Teacher 
Ass’n,  American  Legion  and  the  Catholic 
Legion  of  Decency. 

At  the  first  session  called,  Ernest  E.  Debs, 
chairman  of  the  board  of  supervisors,  as- 
sured the  Hollywood  representatives  that 
“no  one  in  county  government  has  ever 
associated  the  legitimate  film  industry  with 
the  indecent  films  in  question,”  and  added 
that  the  museum  had  nothing  to  do  with 
the  pictures  in  question. 

Speaking  for  the  industry,  Dales  repeated 
that  the  industry  itself  deplores  the  pro- 
duction of  such  lewd  films  as  much  as  the 
public  and  board  of  supervisors. 

Freeman  declared,  “These  problems  have 
been  with  us  for  a long  time  and  we  don’t 
expect  to  solve  them  overnight.  But  we  will 
do  the  best  job  we  know  how  to  do  in  find- 
ing out  all  we  can  about  these  fly-by-night 
movie-makers.” 

It  was  charged  by  an  American  Legion 
spokesman  that  the  increase  of  indecent 
films  was  “a  Communist  plot  to  demoralize 
our  youth.” 


Fox  Halts  'Greatest'; 
Stevens  Takes  Over 

HOLLYWOOD  — Ownership  of  “The 
Greatest  Story  Ever  Told”  has  been  ac- 
quired by  George  Stevens  from  20th  Cen- 
tury-Fox with  announcement  by  Stevens 
that  the  picture  will  go  into  production 
early  next  year  as  scheduled. 

Following  his  return  from  New  York 
meetings  with  20th-Fox  board  members, 
where  he  learned  that  the  company  would 
“indefinitely  postpone”  the  production  due 
to  financial  problems,  Stevens  told  a press 
conference  that  he  decided  not  to  accept 
the  postponement  of  the  project  and  dis- 
closed his  intentions  to  make  the  film  else- 
where. Charles  K.  Feldman,  representing 
Stevens,  is  currently  conducting  negotia- 
tions for  the  distribution  of  the  photoplay 
with  three  major  companies,  Magna  The- 
atre Corp.  and  two  European  film  outfits. 

The  dissolution  of  the  contract  between 
Stevens  and  20th-Fox  required  the  pro- 
duction company  to  pay  him  the  con- 
tractual salary  of  $1,000,000,  assume  all 
obligations  for  the  existing  commitments  in 
addition  to  any  legal  claims,  all  of  which 
represents  an  outlay  of  $2,300,000.  The 
commitments  and  assets  include  a com- 
pleted screenplay,  set  and  costume  plans 
and  contracts  with  various  artists,  includ- 
ing Carl  Sandburg  and  actor  Max  von 
Sydow,  who  has  been  signed  to  portray  the 
role  of  Jesus.  The  Stevens  company  ac- 
quired all  these  assets  as  part  of  the 
settlement.  In  return,  20th-Fox  will  re- 
coup the  sum  of  $2,300,000  after  the  pic- 
ture makes  a $5,000,000  profit. 

Stevens  attacked  Wall  Streeters  for  the 
decision  by  the  20th-Fox  board  to  shelve 
“Greatest  Story,”  naming  specifically  the 
representatives  of  Treves  & Co.  and  Loeb, 
Carl  M.  Rhoades  & Co.,  who  he  declared 
are  not  familiar  with  the  making  of 


motion  pictures  and  the  artistic  side  of 
films.  Although  the  Fox  directorate  cited 
the  company’s  financial  plight  as  reason 
for  throwing  out  the  Biblical  film,  Stevens 
asserted  that,  in  addition,  “the  Fox  man- 
agement now  in  power  has  expressed  a lack 
of  confidence  in  the  subject  matter  . . .”  He 
said  he  had  no  quarrel  with  president 
Spyros  Skouras,  nor  production  head  Peter 
Levathes,  declaring  that  apparently  “they 
are  without  power  to  make  decisions.” 

“I  have  never  seen  such  incredible  inde- 
cision as  I have  seen  at  Fox,”  Stevens 
stated.  “I  have  no  idea  who  runs  the 
company.” 

He  added  that  “I  am  extremely  sorry  that 
I must  end  my  association  with  Spyros 
Skouras,  since  he  continues  to  express  the 
same  great  faith  in  the  potential  of  this 
motion  picture.  I know  he  was  shocked  at 
the  board’s  decision.  He  told  me  more  than 
two  years  ago  that  ‘The  Greatest  Story 
Ever  Told’  has  a potential  boxoffice  gross  of 
$100,000,000,  and  the  deeper  I become  in- 
volved in  this  project  the  more  I respect 
his  opinion.” 

Stevens  says  he  plans  to  make  the  pic- 
ture in  the  U.S.  with  American  talent.  He 
expects  to  complete  financial  arrangements 
within  the  next  few  weeks,  but  will  remain 
on  the  Westwood  lot  for  two  months. 


America  Corp.  Dividends 

NEW  YORK — America  Corp.  board  of 
directors  has  declared  regular  quarterly 
dividends  of  $1.50  on  its  $6.00  per  share 
preferred  stock  and  $1.00  dividend  on  each 
$4.00  preferred  share,  it  was  announced 
by  Gordon  K.  Greenfield,  president.  Divi- 
dends are  payable  October  1 to  preferred 
stockholders  of  record  September  8. 

America  Corp.  is  a broadly  diversified 
company  whose  motion  picture  interests 
include  Pathe  Laboratories,  Pathe -Amer- 
ica and  is  the  largest  single  stockholder 
in  Republic  Coi’p. 


BOXOFFICE  ::  September  11,  1961 


9 


600  Theatres  to  Join  in  Midwest  Area 
Saturation  Drive  for  Young  Doctors' 


Circuit  and  distribution  executives  who  attended  the  Great  Plains  Business 
Builders  Ass’n  conference  are  shown  above.  Left  to  right:  Gene  Jacobs,  resident 
United  Artists  manager,  Des  Moines;  Gordon  McKinnon,  division  manager, 
Pioneer  Theatres,  Spencer,  Iowa;  Harry  Weiss,  division  manager,  RKO  The- 
atres, Des  Moines;  A1  Fisher,  exploitation  head,  United  Artists,  New  York; 
Myron  Blank,  president.  Central  States  Theatres,  Des  Moines;  Richard  Orear, 
president.  Commonwealth  Theatres,  Kansas  City;  M.  B.  Smith,  vice-president 
and  advertising-publicity  director,  Commonwealth  Theatres;  Larry  Day,  director 
of  advertising,  Central  States  Theatres;  Wally  Heim,  divisional  exploitation 
manager.  United  Artists,  Chicago;  Bernie  Evens,  United  Artists  exploitation  de- 
partment, Kansas  City.  Also  attending  the  meeting  was  Harry  Greene,  general 
manager,  Welworth  Theatres,  Minneapolis. 


DES  MOINES — Circuit  theatres  and  in- 
dividual situations  in  five  exchange  areas, 
numbering  more  than  600,  will  join  in 
the  fall  season’s  first  saturation  booking 
by  the  Great  Plains  Business  Builders 
Ass’n.  Now  in  its  third  season,  the  as,- 
sociation  of  top  theatre  executives  plans 
coordinated  campaigns  over  the  broad 
Mississippi  and  Missouri  rivers  territory 
to  take  advantage  of  cross-plugging,  co- 
ordinated advertising,  and  saturation  use 
of  radio  and  television  selling. 

Association  leaders,  representing  thea- 
tres in  the  Minneapolis,  Omaha,  Des 
Moines,  Kansas  City  and  St.  Louis  areas, 
met  here  last  week  to  prepare  the  cam- 
paign for  “The  Young  Doctors,”  United 


No  Industry  Exhibitor  Seen 
At  Seattle  World's  Fair 

NEW  YORK — Due  to  the  shortage  of 
time  for  the  preparation  of  an  exhibit, 
member  companies  of  the  Motion  Picture 
Ass’n  of  America  will  pass  up  participation 
in  the  Seattle  “Century  21”  World’s  Fair 
which  opens  in  April.  That  decision  will 
apply  to  exhibition,  as  well. 

At  a meeting  of  MPAA  representatives 
with  those  of  American  Congress  of  Ex- 
hibitors and  Theatre  Equipment  and  Sup- 
ply Manufacturers  Ass’n  last  week,  it  was 
indicated  that,  despite  the  fact  that  the 
Seattle  exposition  is  an  “official”  one  in- 
sofar as  the  United  States  is  concerned, 
there  would  not  be  enough  time  to  prepare 
for  an  adequate  exhibit. 

The  three  groups,  however,  decided  to  ex- 
plore all  possibilities  for  a “Theatre  of 
Tomorrow”  exhibit  at  the  New  York 
World’s  Fair  in  1964.  The  TESMA  group 
will  ask  for  suggestions  for  participation 
on  Thursday  when  its  board  of  directors 
will  meet  in  New  York. 

The  New  York  World’s  Fajr  is  not  an 
“official”  one  insofar  as  the  international 
organization  of  world’s  fairs  is  concerned. 


Artists  release,  to  be  staged  late  this 
month  and  early  October. 

Special  advertising  materials  are  now 
being  prepared,  as  are  radio  and  television 
spots.  In  addition,  exploitation  ideas  to 
be  undertaken  will  include  special  screen- 
ings for  doctors  and  nurses  (the  picture 
has  been  recommended  by  the  American 
Medical  Ass’n) ; ushers  and  cashiers 
dressed  in  nurses’  and  doctors’  uniforms 
for  a two-week  period  preceding  play- 
dates;  special  distribution  of  a four-page 
herald  with  playdates  in  doctors’  offices, 
and  special  discount  coupons  to  hospital 
staff  members  and  others  in  the  medical 
and  nursing  profession.  Individual  theatres 
also  are  planning  special  promotions. 


It  has  not  been  officially  approved  by  that 
group.  That  means  that  nations  will  not 
have  official  buildings  or  exhibits,  but  their 
industries  are  expected  to  display  their 
wares. 


NAC  to  Hold  Spotlight 
Final  Day  of  TOA  Meet 

NEW  YORK — The  National  Association 
of  Concessionaires,  which  will  be  holding 
its  annual  convention  concurrent  with  the 
14th  annual  convention  of  Theatre  Owners 
of  America  at  the  Roosevelt  Hotel,  New 
Orleans,  October  8-12,  is  cosponsoring 
with  TOA  a concessions  forum  on  the  final 
morning,  according  to  Albert  M.  Pickus, 
TOA  president. 

Conventioneers  will  meet  for  an  8 a.m. 
breakfast  and  will  then  spend  the  rest  of 
the  morning  discussing  new  theatre  con- 
cession ideas,  methods  and  profit  sources. 
Don  Stafford  of  New  Orleans,  a cochair- 
man of  the  TOA  convention,  will  be  chair- 
man of  the  session  and  Edwin  Gage  of 
Walter  Reade,  Inc.,  an  officer  of  both  TOA 
and  NAC,  will  be  moderator.  Key  members 
of  NAC  from  the  theatre  concessions  field 
will  be  speakers,  Gage  said. 


Big  Attendance  Is  Seen 
For  WOMPI  Conclave 

CHARLOTTE— Women  of  the  Motion 
Picture  Industry — the  WOMPIs — will  hold 
the  organization’s  eighth  annual  conven- 
tion here  September  22-24  and  approxi- 
mately 200  delegates  and  visitors  from  the 
12  chapters  in  the  U.S.  and  Canada  are 
expected  to  attend. 

The  international  convention  will  pre- 
sent five  achievement  awards,  including  a 
new  one,  the  Canada  Award,  for  the 
greatest  increase  in  membership  in  a local 
club.  This  award  was  donated  by  Winston 
Barron,  director  of  public  relations  for 
Paramount  Film  Distributing  Co.,  Toronto. 

Other  awards  to  be  presented  are  the 
Verlin  Osborne  Publicity  Trophy  for  pub- 
licity of  WOMPI  through  any  medium — 
tradepapers,  newspapers,  radio  and  TV; 
the  Loraine  Cass  Award  for  community 
service;  the  R.  J.  O'Donnell  Award  for 
public  relations  work,  and  the  Mable 
Guinan  Award  for  best  convention  attend- 
ance based  on  the  number  of  members 
attending  multiplied  by  the  distance  from 
their  town  to  Charlotte. 

Preconvention  meetings  will  be  held  on 
Wednesday  and  Thursday  and  the  con- 
vention will  open  officially  Friday  with  a 
welcome  by  Mayor  Stanford  R.  Brookshire. 
Mrs.  Margaret  G.  Twyman,  director  of 
community  relations,  Motion  Picture  Ass’n 
of  America,  will  speak  at  the  Saturday  aft- 
ernoon business  session  on  “The  Public 
Relations  Wisdom  of  WOMPI.”  Social 
activities  will  include  a brunch  and 
fashion  show,  a calypso  party,  a Saturday 
morning  breakfast  hosted  by  the  Dallas 
club,  a luncheon  and  the  Saturday  night 
Cavalcade  banquet  at  which  the  speaker 
will  be  Alan  Newcomb  of  WBTV  on  “A 
Priceless  Ingredient  of  Life.” 


Saul  Cooper  Joins  Fox 
In  New  Publicity  Post 

NEW  YORK — Saul  Cooper  has  resigned 
his  post  as  assistant  publicity  manager  at 
Paramount  Pictures 
to  join  20th  Century- 
Fox  in  the  newly 
created  post  of  co- 
ordinator of  national 
media  publicity  on 
the  company’s  im- 
portant forthcoming 
attractions,  accord- 
ing to  Edward  E.  Sul- 
livan, publicity  di- 
rector. Cooper  will 
work  under  Nat 
Weiss,  20th-Fox  pub- 
licity manager. 

Cooper’s  first  assignments  are  “The 
Longest  Day,”  Darryl  F.  Zanuck’s  produc- 
tion currently  filming  in  Europe,  and 
“Cleopatra,”  the  long-delayed  Elizabeth 
Taylor  starring  film,  which  will  start  film- 
ing late  in  September.  He  will  represent 
20th-Fox  among  national  magazines  and 
book  publishers  and  serve  as  photographic 
consultant. 

Prior  to  Paramount,  Cooper  was  pub- 
licity director  of  Dudley  Pictures  Corp. 
during  the  production  of  “South  Seas  Ad- 
venture” in  Cinerama  and  was  account 
executive  for  Stanley  Warner  Corp., 
Rodgers  & Hammerstein  and  Cinerama 
Productions  Corp. 


10 


BOXOFFICE  ::  September  11,  1961 


“KNIT  ONE . . . PURL  TWO . . . Knit  one . . . purl  two.”  Good ! Good  for 

knitters ...  good  for  cameramen,  too!  “ Right  materials  used  right!”  For  example,  if  it’s 
color  you  want,  Eastman  Color  Negative  Film  for  35mm  or  65mm  . . . Ektachrome  Commer- 
cial for  16mm  ...  or  if  you  need  speed— Ektachrome  ER  Film:  4 to  5 times  faster  than  other 
Kodak  color  films. 

For  more  information,  write  Motion  Picture  Film  Department 

EASTMAN  KODAK  COMPANY,  Rochester  4,  N.  Y. 

East  Coast  Division,  342  Madison  Avenue,  New  York  17,  N.  Y.  • Midwest  Division,  130  East  Randolph  Drive, 
Chicago  1,  111.  • West  Coast  Division,  6706  Santa  Monica  Blvd.,  Hollywood  38,  Calif. 

Or— for  the  purchase  of  film:  W.  J.  German,  Inc.  Agents  for  the  sale  and  distribution  of  Eastman  Professional 
Films  for  motion  pictures  and  television,  Fort  Lee,  N.  J.,  Chicago,  111.,  Hollywood,  Calif. 


BOXOFFICE  ::  September  11,  1961 


11 


William  Castle  Proves  Europeans 
Go  for  U.  S.  Exploitation  Methods 


At  the  left  William  Castle,  producer-director,  is  shown  talking  to  teenagers  in 
Germany  about  his  film,  “Homicidal.”  The  truck  covered  with  posters,  seen  at 
the  right,  toured  streets  in  Germany. 


NEW  YORK — The  theory  that  Euro- 
peans will  not  go  for  American  exploita- 
tion methods  is  entirely  erroneous,  Wil- 
liam Castle,  producer-director  of  “Homi- 
cidal,” said  here  upon  his  return  from 
Germany  where  he  participated  in  promo- 
tion campaigns  for  the  openings  of  the 
Columbia  release. 

"People  are  people  the  world  over,” 
Castle  told  Boxoffice,  “and  they  will  re- 
act the  same  to  good  pictures  and  good 
exploitation  no  matter  where  they  live.” 
Castle  has  made  a habit  of  going  out 
and  exploiting  his  own  pictures.  He  has 
served  as  doorman,  sold  popcorn,  addressed 
audiences  from  the  stage  and  helped  peo- 
ple out  of  their  cars  in  front  of  theatres. 
That  was  fine  in  this  country,  he  was  told, 
but  it  never  would  work  in  Europe.  Castle 
disagreed  with  the  advice  and,  to  prove  it, 
went  to  Germany  for  the  openings  of 
''Homicidal,”  which,  in  Germany,  was  pre- 
sented under  the  title  of  “Morderisch.” 
The  producer-director  followed  the  same 
procedures  in  Germany  that  he  did  in  this 
country.  He  talked  on  the  radio,  auto- 
graphed books  for  teenagers,  spoke  from 
the  stage,  held  press  conferences — in  fact, 
he  did  everything  that  he  had  done  on  his 
American  tour  of  premieres. 

Castle  said  that  never  before  had  a pic- 
ture been  exploited  in  Germany  as  it  had 


Bronston  to  Make  Three 
Major  Films  in  1962-63 

NEW  YORK — Samuel  Bronston’s  1962- 
63  program  will  consist  of  three  pictures 
to  be  shot  in  70mm.  The  producer  an- 
nounced upon  his  arrival  in  New  York 
from  Spain  that  the  first  of  the  three 
films  would  be  a story  based  on  the  Boxer 
uprising,  tentatively  titled  “55  Days  at 
Peking,”  for  which  Philip  Yordan  had 
completed  the  screenplay. 

The  other  two  will  be  “The  Fall  of  the 
Roman  Empire”  and  “The  French  Revolu- 
tion,” all  to  be  made  on  the  scale  of  his 
“King  of  Kings”  and  “El  Cid.” 

“55  Days  in  Peking”  will  be  filmed 
mostly  in  England.  The  others  will  be  shot 
at  his  enlarged  studios  in  Madrid. 

Bronston  came  to  New  York  to  pre- 
pare for  his  tour  of  world  capitals  in  con- 
nection with  premieres  of  “King  of  Kings.” 


been  in  the  United  States.  For  the  first 
time,  posters  plastered  the  cities,  decorated 
trucks  roamed  the  streets  and  other  types 
of  street  ballyhoo  were  used.  He  said  he 
proved,  too,  that  the  “fright  break,”  which 
had  been  used  successfully  in  the  American 
engagements,  was  greeted  the  same  in  Ger- 
many. Approximately  the  same  number  of 
persons  and  the  same  type  of  persons 
took  advantage  of  the  money  return  gim- 
mick. 

Castle  is  given  credit  for  pioneering 
European  exploitation  along  American 
lines.  In  the  past,  he  said,  the  belief  has 
been  that  only  big,  spectacular  pictures 
with  star  names  had  any  chance  of  suc- 
cess in  European  countries.  The  grosses  in 
Germany,  as  a result  of  American  ex- 
ploitation methods,  have  proved  that  there 
is  a big  market  for  any  type  of  American 
film  as  long  as  it  is  good  and  entertaining. 
The  business  there  is  good  if  producers 
will  go  after  it. 

In  much  of  the  advertising  in  Germany, 
the  Alfred  Hitchcock  “image”  was  used; 
that  is,  Castle  was  pictured  seated  in  a di- 
rector’s chair  in  posters,  signs  and  lobby 
displays. 

The  same  type  of  exploitation  will  be 
used  in  coming  weeks  when  “Homicidal” 
is  scheduled  to  open  in  France,  Italy,  Hol- 
land and  England. 


Supreme  Court  Dockets 
Pa.  Censorship  Appeal 

WASHINGTON — The  Pennsylvania  ap- 
peal from  a ruling  by  the  Keystone  State’s 
highest  court  holding  invalid  a 1959  movie 
censorship  law  was  docketed  by  U.  S.  Su- 
preme Court  aides.  The  new  appeal  con- 
tended that  the  state  court  decision  con- 
flicted with  a U.  S.  Supreme  Court  rul- 
ing last  January  23  in  a Chicago  censor- 
ship case.  The  Pennsylvania  Supreme 
Court  said  the  law  violated  constitutional 
guarantees  of  free  speech  and  press,  and 
due  process  of  law.  Approval  of  films  by  a 
political  state  board  of  censors  was  called 
for  in  the  statute.  The  U.  S.  Supreme 
Court  in  upholding  Chicago’s  censorship 
law  said  the  constitution  does  not  give 
“complete  and  absolute  freedom  to  exhibit, 
at  least  once,  any  and  every  kind  of  motion 
picture.” 


Lawyers  Ask  $300,000  Fees 
In  Goldwyn  Film  Case 

SAN  FRANCISCO — Attorneys  for  Sam- 
uel Goldwyn  have  asked  the  court  to  ap- 
prove a $300,000  bill  for  legal  fees  and 
costs  in  a suit  against  20th-Fox  film  in- 
terests, awarded  June  1 by  Judge  George 
B.  Harris.  Goldwyn  had  charged  that  be- 
cause of  “monopolistic  conspiracy”  he  was 
deprived  of  a fair  profit  from  the  exhibi- 
tion of  seven  motion  pictures. 

Joseph  L.  Alioto,  speaking  on  behalf  of 
himself  and  two  other  attorneys,  asked 
the  court  to  grant  $150,000  for  attorney 
fees  and  an  additional  $154,000  for  ex- 
penses connected  with  the  suit.  Alioto 
said  he  and  his  colleagues  had  put  in  an 
estimated  13,000  hours  of  work  preparing 
the  44-day  trial  of  the  case. 

Arthur  P.  Dunn,  representing  20th-Fox 
films,  opposed  granting  of  the  legal  fees. 
Judge  Harris  has  taken  the  entire  matter 
under  advisement. 


Stock  Dividends  by  Fox; 
26-Week  Net  at  $12,326 

NEW  YORK — Profit  from  operations  of 
20th  Century-Fox  for  the  26  weeks  ended 
July  1 amounted  to  $12,326,  although  there 
was  a profit  on  the  sale  of  the  studio 
property  in  the  amount  of  $25,735,917. 
Earnings  for  the  first  26  weeks  of  last 
year  totaled  $2,628,576  and  cv.me  entirely 
from  operations. 

In  reporting  the  earnings,  the  company 
announced  that  it  would  declare  a semi- 
annual stock  dividend  of  2 per  cent,  start- 
ing on  October  3 to  stockholders  of  record 
on  September  11. 

It  was  stated  that  the  company  antici- 
pated it  would  adhere  to  a policy  of  2 
per  cent  semiannual  dividends  in  March 
and  September  and  continue  until  its 
production  activities  again  were  profitable. 


New  Trans-Lux  Distributor 

LOS  ANGELES — Emerson  Film  Enter- 
prises has  been  named  distribution  rep- 
resentative for  Trans-Lux  Distributing 
Corp.  in  the  Los  Angeles,  Denver  and  Salt 
Lake  City  territories.  Joe  Emerson  heads 
the  regional  distributing  company.  He 
formerly  was  division  manager  for  RKO 
Radio  Pictures  and  Distributors  Corp.  of 
America. 


Award  for  Rosalind  Russell 

HOLLYWOOD  — Rosalind  Russell  has 
been  named  among  ten  women  throughout 
the  world  upon  whom  Ogden  Reid,  former 
ambassador  to  Israel,  will  confer  the 
“Bond  Between  Us”  award,  for  her  “dis- 
tinguished role  in  developing  and  strength- 
ening the  friendship  between  the  U.  S.  and 
Israel.”  The  awards  will  be  presented 
October  6. 


Yul  Brynner  to  Capital 

HOLLYWOOD — Yul  Brynner  has  been 
called  to  Washington  for  huddles  with 
President  Kennedy’s  American  Food  for 
Peace  Council,  of  which  the  actor  is  a 
member.  Brynner  also  will  meet  with  UN 
officials  regarding  his  role  as  special  con- 
sultant to  the  U.S.  State  Department  on 
refugee  affairs. 


12 


BOXOFFICE  ::  September  11,  1961 


THEATRE  OWNERS  OF  AMERICA 


ROOSEVELT 

HOTEL 

NEW  ORLEANS 
Sun.-Thurs. 
Oct.  8-12 


Meet  in  Gay  New  Orleans  to  Discuss... 

Product  Shortage  • Merchandising  • Picture  Campaigns 
Drive-Ins  • Concessions  • Pay  TV 
Plus 

A Gala  Social  Program  Each  Evening 

Hawaiian  Luau  • River  Boat  Ride  • President's  Banquet  • Star  of  Year  Award 

And 

An  Exciting  Program  for  the  Ladies 


] 


J 


For  Reservations,  Registrations,  call,  write  or  phone 
THEATRE  OWNERS  OF  AMERICA,  1501  Broadway,  New  York  36,  N.  Y.  Phone:  LOngacre  3-6238 


BOXOFFICE  ::  September  11,  1961 


13 


Jammy  Tell  Me  True’  (U-l)  Wins 
August  Blue  Ribbon  Award 

By  VELMA  WEST  SYKES 

JT  IS  UNUSUAL  for  a series  picture  to  win  more  than  one  Blue  Ribbon  Award  but 
Universal’s  “Tammy  Tell  Me  True”  has  been  voted  the  winner  for  August  by 
members  of  the  National  Screen  Council.  The  first  of  this  series,  “Tammy  and  the 
Bachelor.”  won  for  July  of  1957,  with  Debbie  Reynolds  in  the  title  role.  Now  Sandra 
Dee  wins  in  “Tammy  Tell  Me  True,”  a homespun  story  of  a riverboat  girl  whose 
natural  beauty  and  charm  overcome  her  lack  of  social  graces  and  sophistication.  This 
variation  of  the  Cinderella  theme,  which  has  always  had  appeal,  is  a folksy  drama 
that  pulls  out  all  the  stops  and  bears  down  heavily  on  the  rustic  virtues.  John  Gavin 
answers  very  well  as  the  male  star  of  the  romantic  team  and  the  humor  mixed 
with  whimsy  makes  light  entertainment  that  the  whole  family  can  enjoy  together. 


The  review  carried  in  Boxoffice  for 
June  26  said  in  part:  “The  sequel  to 

Universal’s  successful  ’Tammy  and  the 
Bachelor’  is  a gay  and  heart-wanning 
picture  . . . the  story  of  a shantyboat  girl 
without  much  formal  education  who  man- 
ages to  get  into  college  as  a special  student 
and  eventually  wins  her  professor  of  pub- 
lic speaking.  If  the  first  ‘Tammy’  was 
a money-maker,  this  one  should  do  as  well 
or  even  better.”  Actually,  it  has  been 
grossing  151  per  cent  of  average  business 
in  key  city  first  runs  and  this  is  one  pic- 
ture that  may  do  even  better  in  drive-ins 
and  small  town  houses. 

NSC  Ballot  Comments 
Ballot  comments  written  by  NSC  mem- 
bers included  these: 

“Tammy  Tell  Me  True”  is  my  choice 
for  the  family  picture  of  the  month  and  is 
fortunate  to  have  Sandra  Dee  and  John 
Gavin  in  it. — Mrs.  Dean  Gray  Edwards, 
Federation  of  Motion  Picture  Councils, 
East  Orange,  N.J.  . . . We  enjoyed  this  pic- 
ture very  much.  Good  cast,  well  acted. — 
Mrs.  Leslie  T.  Barco,  Greater  St.  Louis 
Better  Films  Council. 

We  thought  “Tammy  Tell  Me  True”  was 
a wonderful  picture. — Gertrude  E.  Nowak, 
Sacramento  Better  Films  Board  ...  A 
number  of  good  ones  for  family  fare  this 
month  but  our  teenagers  voted  for 
“Tammy  Tell  Me  True”  100  per  cent. — 
Mrs.  Frederic  Steele,  General  Federated 
Women’s  Clubs,  Huntington,  Pa.  A de- 
lightful and  entertaining  film. — Mrs. 
Audry  Heidingsfelder,  Port  Arthur  News. 

“Tammy  Tell  Me  True”  is  excellent  for 
the  entire  family.  We  could  use  more 


films  like  this.  Good,  basic  values  are 
emphasized. — Mrs.  Walter  J.  Tait,  Marin 
County  Motion  Picture  Council,  San 
Rafael,  Calif.  . . . My  decision  for  “Tammy 
Tell  Me  True”  instead  of  “The  Honey- 
moon Machine”  was  a difficult  choice  as 
patron  comments  on  both  pictures  were 
excellent. — C.  F.  Motley,  Video  Indepen- 
dent Theatres,  Oklahoma  City. 

This  was  a toss-up  for  several  listed  on 
the  ballot  but  “Tammy  Tell  Me  True” 
gets  the  nod. — John  P.  Recher,  Allied  ITO 
of  Maryland,  Baltimore  ...  I saw  both 
“Tammy  Tell  Me  True”  and  “Nikki,  Wild 
Dog  of  the  North”  the  same  day.  Enjoyed 
both  but  feel  I must  vote  for  “Tammy.” — 
Dr.  James  K.  Loutzenhiser,  U.S.  Public 
Health  Service,  Kansas  City,  Mo. 

After  my  own  reaction  and  getting  the 
reactions  of  others  on  “Tammy  Tell  Me 
True,”  it  is  the  one  I want  to  vote  for 
this  month. — Kay  Bates,  Boxoffice  corre- 
spondent, Phoenix. 

“Tammy  Tell  Me  True”  is  colorful, 
pleasant  and  good  family  entertainment. 
It  is  well  played  by  the  cast  and  has 
warmth  mixed  with  innocent  merriment. 
—Mrs.  Shirley  H.  Gunnels,  G.F.W.C., 
Fowler,  Ind.  ...  A sweet  and  wholesome 
picture  for  family  fare. — Mrs.  Elmore 
Godfrey  jr.,  Knoxville  Better  Films  Com- 
mittee. 

The  “tree  of  knowledge”  sprouting 
poetry  from  Shakespeare  at  Tammy’s  new 
college  was  worth  the  price  of  admission! 
But  Tammy’s  speech  class  oration  on 
being  “different”  gave  us  all  something  to 
think  about  in  the  future. — Mrs.  J.  J. 
Cowan,  BFC,  Maryville,  Tenn. 


The  Cast 


Tammy  

Tom  Freeman 

Miss  Jenks  

Capt.  Joe  

Mrs.  Call 

Buford  Woodly 


. Sandra  Dee 

John  Gavin 

...  Virginia  Grey 
Cecil  Kellaway 
....  Beulah  Bondi 
...  Charles  Drake 


Suzanne  Rook 
Judge  Carver 

Rita  

Capt.  Armand 
Della  


Julia  Meade 

Edgar  Buchanan 

Gigi  Perreau 

..  Henry  Corden 
. Juanita  Moore 


Production  Staff 


Executive  Producer  Edward  Muhl 

Produced  by  Ross  Hunter 

Directed  by  Harry  Keller 

Screenplay  by Oscar  Brodney 

Based  on  a Novel  by 

Cid  Ricketts  Sumner 

Director  of  Photography 


Clifford  Stine 

Art  Direction  Alexander  Golitzen, 

Al  Sweeney 

Film  Editor Otto  Ludwig 

Music  by  Percy  Faith 


Words  and  Music  by  ....  Dorothy  Squires 
Music  Supervised  by 

Joseph  Gershenson 

Unit  Production  Manager  Lew  Leary 

Set  Decorations  Howard  Bristol 

Sound  Henry  Wilkinson 

Gowns  by  Rosemary  Odell 

Makeup  by  Bud  Westmore 

Hair  Stylist  Larry  Germain 

Dialog  Director  Leon  Charles 

Assistant  Directors Joseph  Kenny, 

Charles  Scott,  jr. 


iiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiii 


SANDRA  DEE  AS  “TAMMY”  FINDS  HER  PET  GOAT  HAS 
HABITS  ALARMING  FOR  A DRESSED-UP  COLLEGE  GIRL 


“LITTLE  MONSTERS”  WITH  WHOM  TAMMY  BABY-SITS 
SUCCUMB  TO  HER  CHARM  AND  COMMON-SENSE  TACTICS 


TAMMY  ON  THE  HOUSEBOAT  ALONG  WITH  CAPT.  JOE 
(CECIL  KELLAWAY)  AND  MRS.  CALL  (BEULAH  BONDI) 


iiiimiimiiiiiiiiiMiiiiimmmimimiHmiiiMimim 


This  award  is  given  each  month  by  the 
National  Screen  Council  on  the  basis  of  out- 
standng  merit  and  suitability  far  family 
entertainment.  Council  membership  comprises 
motion  picture  editors,  radio  and  TV  film 
commentators,  representatives  of  better  films 
councils,  civic,  educational  and  exhibitor  or- 
ganizations. 


'ityolicftwod  ^cfront 


By  IVAN  SPEAR 


'Your  Rugged  Constitution' 

On  Hamilburg's  Slate 

Basis  for  a new  million  dollar  motion 
picture  aimed  at 
dramatizing  this 
country’s  demo- 
cratic heritage  will  be 
“Your  Rugged  Con- 
stitution,” written  by 
Bruce  and  Esther 
Findlay  and  acquired 
for  filming  by  pro- 
ducer-agent Mitchell 
J.  Hamilburg.  A best- 
seller leader  on  non- 
fiction lists  for 
Mitchell  Hamilburg  nearly  two  years,  the 
tome  will  be  brought 
to  the  screen  in  widescreen  and  color  and 
is  slated  to  go  into  production  around  No- 
vember 1.  It  will  be  dubbed  in  all  for- 
eign languages  and  distributed  on  a world- 
wide basis. 

According  to  Hamilburg,  the  photoplay 
will  utilize  the  talents  of  a trio  of  top 
stars,  plus  animated  cartoon  characters, 
authentic  historical  photographs,  art 
masterpieces  and  previously  unreleased 
film  footage  from  the  archives  of  the  Con- 
gressional Library  and  the  Smithsonian 
Institute.  In  the  negotiating  stage  at  the 
present  time  is  a premiere  of  the  projected 
picture  before  membership  of  the  United 
Nations  in  New  York.  Jack  Kinney  Pro- 
ductions will  produce  all  of  the  animated 
cartoon  segments. 

Described  by  Hamilburg  as  “a  docu- 
mentary entertainment  feature,”  the  ve- 
hicle will  interpret  the  Constitution  and 
Bill  of  Rights  in  simple,  understandable 
terms. 

Sidney  Pink,  Paul  Ross  Form 
Worldwide  Enterprises 

Producer  Sidney  Pink  has  teamed  with 
publicist  Paul  Ross  in  the  formation  of 
Worldwide  Enterprises  to  enter  theatrical 
film  production.  The  first  venture  set  is 
a coproduction  with  Pink’s  Cinemagic, 
Inc.,  of  “Invisible  City,”  with  Anita  Ek- 
berg  starred. 

Blueprinted  to  go  before  the  cameras 
this  year  in  Europe  is  a suspense  love  yarn 
on  which  Pink  is  currently  completing  the 
screenplay.  Worldwide  also  has  acquired 
“Gold  Lovers,”  a story  by  Guy  Elmes,  from 
British  director  Ken  Annakin. 

Richard  Burton  Forms  Unit 
With  Robert  Siodmak 

Although  operations  cannot  start  until 
individual  commitments  have  been  com- 
pleted at  20th  Century-Fox,  actor  Richard 
Burton  and  director  Robert  Siodmak  have 
formed  Ascona  Films  for  independent  mo- 
tion picture  production  beginning  next 
year,  with  six  projects  scheduled  for  lens- 
ing  abroad. 

Burton  first  winds  his  starring  role  in 
20th-Fox’s  “Cleopatra,”  and  Siodmak  will 
helm  “Watcher  in  the  Shadows”  for  the 
Westwood  company,  before  joining  as- 


sociates Jerry  Lavan  and  Harvey  Orkin  in 
the  new  organization. 

Initial  venture  on  the  Ascona  slate  will 
be  “The  Beach  at  Falesa,”  a Robert  Louis 
Stevenson  story  adapted  for  the  screen  by 
Dylan  Thomas.  Burton  will  topline  the 
vehicle,  with  shooting  to  be  in  Tahiti. 
Other  properties  set  for  future  production 
are  “The  River  Line,”  a play  by  Charles 
Morgan,  “Woman  of  Straw,”  owned  by 
Rank  Films  but  optioned  by  Ascona,  and 
“Adventure  in  Budapest,”  owned  by  Uni- 
versal-International under  the  tag  “Escape 
to  Life,”  which  Ascona  also  has  under 
option. 

John  Ireland  Will  Portray 
Leon  Trotsky's  Killer 

The  role  of  Leon  Trotsky’s  killer  will  be 
portrayed  by  John  Ireland  in  “The  Assas- 
sin,” which  the  actor  will  coproduce  with 
John  Melson,  formerly  associated  with  pro- 
ducer-director John  Huston. 

Another  coproduction  on  the  project  will 
be  Gamin  Productions,  which  owns  the 
Western  Hemisphere  release  rights.  Con- 
tinental Distributing  will  release  the  film 
in  the  U.  S.  Sumner  Williams,  who  helmed 
the  second  units  of  “King  of  Kings”  and 
“El  Cid,”  will  handle  directorial  chores 
on  the  film  which  is  slated  to  roll  in  Spain 
early  next  year. 

Nat  E.  Goodwin  III  to  Make 
Debut  As  Film  Producer 

Another  newcomer  to  the  ranks  of  film 
production  is  legitimate  producer  Nat  E. 
Goodwin  III,  who  will  make  his  movie 
making  debut  with  “Mr.  Ballerina,”  a 
novel  by  Ronn  Marvin. 

According  to  Goodwin,  he  plans  produc- 
tion in  Europe  and  will  slate  the  projected 
photoplay,  treating  with  a serious  socio- 
logical problem,  for  adult  audiences,  albeit 
no  sensationalism  will  be  employed  in 
treating  the  material. 

Castings  and  Assignments 
At  the  Various  Studios 

Around  Hollywood:  Martha  Hyer  has 
been  signed  by  Seven  Arts  to  costar  in 
“Calypso,”  with  John  Ireland  and  Vittorio 
De  Sicca  . . . Sam  Wanamaker  is  the 
latest  addition  to  the  stellar  cast  of  “Taras 
Bulba”  . . . John  T.  Kelly  has  been  inked 
by  MGM  to  script  his  first  feature  assign- 
ment, “Only  a Paper  Moon,”  a musical  to 
be  produced  by  Joe  Pasternak  . . . Director 
Jack  Arnold  has  been  signed  to  a five- 
year  pact  by  MGM.  His  latest  was  “Bache- 
lor in  Paradise”  . . . Oscar- winning  designer 
Helen  Rose  signed  another  contract  at 
MGM  and  began  her  19th  consecutive 
year  of  creating  costumes  for  the  studio’s 
stars  . . . Martha  Raye  returns  to  the 
screen  for  a top  role  in  “Billy  Rose’s 
Jumbo”  . . . George  Hamilton  has  been 
selected  by  MGM  for  a costarring  role  in 
“Two  Weeks  in  Another  Town”  . . . Andy 
Devine  has  been  set  by  John  Ford  Pro- 
ductions for  an  important  role  in  “The 


Man  Who  Shot  Liberty  Valance”  . . . Ed- 
ward Anhalt  has  been  dotted  to  a three- 
year  picture  writing  deal  by  Hal  Wallis 
. . . Bert  I.  Gordon  has  bought  film  rights  to 
Charlotte  Armstrong’s  novel,  “Three  Day 
Magic”  . . . Robert  Crean  has  been  signed 
by  Otto  Preminger  to  write  the  screenplay 
of  “The  Cardinal.” 

Producer-writer  Aaron  Spelling  and  his 
actress-wife,  Carolyn  Jones,  are  writing  a 
novel  based  on  the  exploits  of  Spelling’s 
86-year-old  Russian-born  mother  who  es- 
caped during  the  Revolution  . . . Oscar 
Homolka  was  set  for  a top  role  in  “The 
Wonderful  World  of  the  Brothers  Grimm” 

. . . The  Mirisch  Co.  has  signed  12- 
year-old  Karen  Balkin  for  an  additional 
four  pictures  following  completion  of  her 
top  role  of  “The  Children’s  Hour”  . . . 
Neville  Brand  checked  into  Allied  Artists 
for  his  guest  starring  role  as  A1  Capone 
in  “The  George  Raft  Story”  . . . Red 
Buttons  has  been  inked  to  play  a cameo 
role  in  Billy  Wilder’s  new  comedy,  “One, 
Two,  Three”  . . . Sidney  Poitier  is  huddling 
at  Paramount  anent  his  starring  role  in 
“The  Iron  Men,”  forthcoming  Galatea- 
Marianne  production  . . . Ted  Taylor  and 
Brock  Perlberg  have  been  tabbed  by 
Perlberg-Seaton  Productions  to  screen- 
play Alistair  MacLean’s  “Night  Without 
End,”  suspense  yarn  to  be  lensed  for  Para- 
mount . . . Robert  Wagner  will  play  the 
co-starring  role  of  the  copilot  in  “The  War 
Lover,”  Arthur  Hornblow’s  forthcoming 
production  for  Columbia  . . . Tommy 
Sands,  Fabian  and  Paul  Anka,  teenage 
singing  idols,  have  been  cast  in  cameo  roles 
in  Darryl  F.  Zanuck’s  “The  Longest  Day” 
for  20th-Fox  . . . Robert  Preston  has 
been  dotted  for  a top  role  in  the  second 
episode  of  MGM-Cinerama’s  “How  the 
West  Was  Won”  . . . Miyoshi  Umeki,  Oscar 
winner  for  her  performance  in  “Sayonara,” 
was  signed  for  the  top  comedy  role  in  “The 
Horizontal  Lieutenant”  at  MGM  . . . Walt 
Disney  inked  Jesse  Royce  Landis  to  portray 
the  Comtesse  Du  Fresne  in  his  Technicolor 
feature,  “Bon  Voyage”  . . . After  an  as- 
sociation of  14  years,  producer-director 
Jack  Leewood  left  the  Robert  L.  Lip- 
pert  organization  September  1 . . . Robert 
Pirosh  has  been  set  to  pen  the  screenplay 
for  U-I’s  “A  Man’s  Castle,”  to  be  produced 
by  Sy  Bartlett  . . . Dance  director  Nick 
Castle  will  supervise  choreography  for 
Jerry  Lewis’  new  comedy,  “The  Errand 
Boy”  for  Paramount  release  ..  . . Angie 
Dickinson  will  costar  with  Troy  Donahue 
and  Suzanne  Pleshette  in  Warner  Bros.’ 
“Lovers  Must  Learn”  . . . Leigh  Harline, 
composer-conductor,  will  score  Bob  Mer- 
rill’s songs  and  themes  for  “The  Wonder- 
ful World  of  the  Brothers  Grimm  . . . 
Dimitri  Tiomkin  has  been  signed  to  score 
Pathe-America’s  “Pity  Me  Not”  . . . James 
Lee  and  Jack  Smight  have  formed  an  inde- 
pendent company  to  produce  “Rabbit 
Run,”  novel  by  John  Updike. 

Richard  Bernstein  to  Lens 
‘Master  of  Ballantrae' 

Independent  producer  Richard  Bern- 
stein disclosed  that  he  will  bring  Robert 
Louis  Stevenson’s  “The  Master  of  Ballan- 
trae” to  the  screen  as  an  American-Brit- 
ish-German  coproduction.  Reportedly, 
Royal  Productions  will  represent  the  U.S. 
and  UFA  will  be  the  German  company  in- 
volved. Bernstein  penned  the  script,  and 
British  actor  Michael  Craig  is  being  tagged 
for  the  starring  role. 


BOXOFFICE  ::  September  11,  1961 


15 


TZefront 


By  ANTHONY  GRUNER 


^•HE  RANK  ASS’N  annual  account  for  the 
year  ended  June  24,  1961,  was  pub- 
lished last  week  and  revealed  that  the 
group’s  trading  profit  had  jumped  from 
£6,467,003  to  £8,118,805,  resulting  in  a net 
profit  of  £1,301,977  compared  with 
£718,949  the  previous  year.  The  annual 
general  meeting  of  the  group  on  October 
5 this  year  will  have  before  them  proposals 
for  a final  dividend  of  15  per  cent  on  capi- 
tal as  increased  by  a recent  rights  issue, 
plus  a final  dividend  of  14  per  cent  bring- 
ing the  total  for  the  year  to  20  per  cent 
compared  with  17  % per  cent  last  year. 

Preliminary  accounts  show  that  Gaumont 
British  profits  increased  from  £3,124,732  to 
£3,483,005,  making  a net  profit  of  £777,588 
as  against  £685,515.  Other  Rank  sub- 
sidiaries to  make  increased  net  profits  were 
Rank  Television  and  General  Trust, 
£165,843  (£143,434) ; Odeon  Properties, 

£205,436  (£116,216) ; Odeon  Associated  The- 
atres, £166,320  (£84,362)  and  Provincial 
Cinematograph  Theatres,  £424,235 
(£290,282). 

* * * 

The  British  stage,  screen  and  television 
actor  Alan  Bates  has  been  released  by  the 
management  of  the  Broadway  play,  “The 
Caretaker,”  in  order  to  play  the  leading 
role  in  Anglo  Amalgamated’s  production, 
“A  Kind  of  Loving,”  adapted  from  the  best- 
selling novel  by  Stan  Barstow.  This  story 
of  a boy’s  physical  infatuation  for  a girl 
whom  he  does  not  love  will  go  into  pro- 
duction in  Lancashire  on  November  6 
under  Joseph  Janni  and  will  be  directed  by 
John  Schlesinger,  a newcomer  to  feature 
filmmaking.  Schlesinger  is  well  known 


over  here  for  his  BBC  TV  assignments, 
such  as  “Monitor”  and  specialized  work  in 
the  Churchill  series,  "The  Valiant  Years.” 
His  30-minute  documentary,  “Terminus,” 
was  awarded  the  Grand  Prix  at  the  Inter- 
national Film  Festival  in  Venice  this  year. 
Actor  Bates  flies  to  London  on  October  29 
for  his  first  major  international  film  role. 

Nat  Cohen  and  Stewart  Levy,  the 
heads  of  Anglo  Amalgamated,  stated  this 
week:  “We  consider  Alan  Bates  to  be  an 
acting  find  of  the  calibre  of  Albert  Fin- 
ney. He  is  without  doubt  one  of  the  most 
important  properties  in  British  movies  to- 
day. We  would  not  have  gone  into  such 
lengthy  and  hazardous  negotiations  (in- 
cluding the  payment  of  a considerable 
price)  for  the  release  of  Bates  from  ‘The 
Caretaker’  if  we  had  not  been  absolutely 
certain  that  he  was  right  for  the  lead  role 
in  ‘A  Kind  of  Loving.’  ” 

* * * 

The  year’s  most  controversial  picture 
made  in  Great  Britain  outside  the  soon-to- 
be-seen  “Lolita”  looks  like  being  “The 
Victim,”  the  new  Allied  Film  Makers’  pre- 
sentation released  by  the  Rank  Organiza- 
tion, starring  Dirk  Bogarde  and  Sylvia 
Syms.  “Victim”  tackles  the  theme  of 
homosexuality  in  a dramatic  but  very  high 
level  manner.  Bogarde  plays  a happily 
married  attorney  who,  at  the  point  of  be- 
coming a Q.C.,  is  involved  in  blackmail. 
This  is  because  of  his  previous  relationship 
with  a younger  man  who  has  since  com- 
mitted suicide.  The  attorney  realizes  that 
his  friend  had  also  been  blackmailed  and 
decides  to  track  the  person  down,  although 
he  knows  his  action  will  nullify  any 


chances  of  promotion  as  well  as  damage 
his  name  in  the  legal  profession. 

Produced  by  Michael  Relph  and  directed 
by  Basil  Dearden,  “Victim”  moves  like  a 
thriller,  although  the  underlying  theme  is 
a serious  one  with  the  movie  in  fact  stating 
a strong  case  for  consenting  males  to  live 
their  own  lives  without  interference  from 
the  law.  The  film  has  opened  to  a com- 
pletely unanimous  press  and  business  re- 
action and  is  reaching  record-breaking 
proportions  at  the  Odeon  Theatre,  Lei- 
cester Square.  “Victim”  has  given  Bogarde 
one  of  the  best  parts  in  his  film  acting 
career,  and  he  has  seized  the  opportunity 
of  providing  moviegoers  with  a perform- 
ance that  deserves  serious  consideration 
when  the  Oscar  awards  come  round. 

As  a further  guarantee  of  its  fast- 
moving  pace  “Victim”  was  written  by 
Janet  Green,  the  girl  responsible  for  the 
highly  successful  “Sapphire,”  a thriller 
dealing  with  the  color  bar  as  its  back- 
ground. 

* * * 

Two  successful  producers  of  horror  films, 
one  American  and  the  other  British,  met 
last  week  and  decided  they  should  work 
more  closely  together  in  the  future.  They 
were  William  Castle,  the  man  responsible 
for  such  horrific  blockbusters  as  “Homi- 
cidal” and  Jimmy  Carreras,  boss  of  Ham- 
mer, projenitor  of  “Frankenstein”  and 
“Dracula,”  the  uncrowned  horror  king  of 
Great  Britain.  Both  Castle  and  Carreras 
release  their  films  through  Columbia  and 
have  decided  that  they  can  benefit  by  the 
other’s  know-how  of  their  respective  do- 
mestic markets.  As  a first  step  Castle  will 
make  a film  as  a coproduction  with  Ham- 
mer later  next  year,  and  if  he  is  satisfied 
with  the  results  may  even  make  two.  Ham- 
mer in  turn  will  go  out  of  its  way  to  assist 
its  new  American  friend  in  selling  his  pic- 
ture over  here  as  well  as  providing  him 
with  a great  amount  of  U.K.  know-how. 

Back  in  the  U.S.  Castle  will  represent 
Hammer  over  a number  of  other  produc- 
tions and  will  exploit  these  British-made 
films  in  the  same  grand  manner  in  which 
he  has  sold  his  own.  In  practical  steps 
Castle’s  “Homicidal”  and  Hammer’s  “Ter- 
ror of  the  Tongs”  go  out  together  in  a 
double  bill  program  for  ABC  circuit  release 
after  its  west  end  debut  at  the  London 
Pavilion. 

* * * 

September  14  is  the  date  set  for  the 
world  premiere  of  “A  Taste  of  Honey,”  a 
film  based  on  Shelagh  Delaney’s  hit  play 
that  moved  to  New  York  after  a sensational 
success  in  London’s  west  end.  The  film  has 
been  produced  by  Woodfall,  the  John 
Osborne-Tony  Richardson  production  com- 
pany that  has  just  joined  the  Bryanston 
group.  Woodfall  was  responsible  for  the 
recent  Albert  Finney  picture,  “Saturday 
Night  and  Sunday  Morning.”  “A  Taste  of 
Honey”  is  directed  by  Tony  Richardson  and 
made  entirely  on  location  with  Rita  Tush- 
ingham  in  the  starmaking  lead  role. 


To  Team  Again 

HOLLYWOOD  — George  Sidney  and 
Cantinflas,  who  were  associated  in  the 
making  of  “Pepe,”  again  will  team  to  do 
another  film  next  year.  The  Mexican  star 
will  be  available  for  the  second  venture 
upon  completion  of  a picture  he  is  now 
making  in  Mexico.  Meanwhile,  Sidney  will 
make  “Diamond  Bikini”  for  Columbia,  and 
also  has  slated  “Here  Come  the  Brides” 
and  “Return  Fare”  for  1962  lensing. 


UA  GLOBAL  MEETING  IN  NEW  YORK — A group  of  United  Artists  top 
foreign  executives,  in  New  York  for  a series  of  high-level  home  office  conferences, 
attended  the  special  press  preview  of  “West  Side  Story.”  Seen  here,  in  the  lobby 
of  the  Rivoli  Theatre  on  Broadway  are,  from  the  left,  Salvador  Vidal  of  C.  B.  Films, 
UA’s  distributor  in  Spain;  Geza  Polaty,  managing  director  in  Japan;  Georges 
Rouvier,  general  manager  in  France;  Karl  Krueger,  general  manager  in  Germany; 
Sam  Siritzky,  prominent  Parisian  exhibitor;  Montague  C.  Morton,  managing  direc- 
tor in  Great  Britain;  Eric  Pleskow,  Continental  manager;  Casimiro  Bori,  of  C.  B. 
Films;  Arnold  M.  Picker,  UA  executive  vice-president;  Louis  Lober,  vice-president 
in  charge  of  foreign  operations;  and  Lee  Kamern,  managing  director  of  DEAR 
Films,  UA  distributor  in  Italy. 


16 


BOXOFFICE  ::  September  11,  1961 


CALEND  ARseEVENTS 


SEPTEMBER 

OCTOBER 

s 

M 

T 

W 

T 

F 

S 

S 

M 

T 

W 

T 

F 

S 

-1 

2 

1 

2 

3 

4 

5 

6 

7 

3 

4 

5 

6 

7 

8 

9 

8 

9 

10 

11 

12 

13 

14 

10 

1 1 

12 

13 

14 

15 

16 

15 

16 

17 

18 

19 

20 

21 

17 

18 

19 

20 

21 

22 

23 

22 

23 

24 

25 

26 

27 

28 

24 

25 

26 

27 

28 

29 

30 

29 

30 

31 

SEPTEMBER 

18,  Missouri-lllinois  Theatre  Owners  annual  conven- 
tion, Chase  Hotel,  St.  Louis. 

22-24,  Women  of  the  Motion  Picture  Industry 
(WOMPI)  8th  international  annual  convention, 
Charlotte  Hotel,  Charlotte. 

25,  26,  Allied  Theatres  of  Miohigan,  42nd  annual 
convention,  Sheraton-Cadillac  Hotel,  Detroit. 

27,  28,  Allied  Theatre  Owners  of  Wisconsin  annual 
convention,  Oakton  Resort  Hotel,  Pewaukee,  Wise. 


OCTOBER 

8-13,  Theatre  Owners  of  America  14th  annual  con- 
vention and  Motion  Picture  and  Concessions  In- 
dustry Tradeshow,  Roosevelt  Hotel,  New  Orleans. 

24-25,  Motion  Picture  Theatre  Owners  of  Arkansas, 
Mississippi  and  Tennessee  annual  convention,  Hotel 
Chisca,  Memphis. 

25,  26,  Independent  Theatre  Owners  of  Ohio  an- 
nual convention,  Deshler-Hilton  Hotel,  Columbus, 
Ohio. 

NOVEMBER 

1-14,  Fifth  annual  San  Francisco  International  Film 
Festival,  San  Francisco. 


DECEMBER 

4-7,  Allied  States  Ass'n  annual  convention,  Eden 
Roc  Hotel,  Miami  Beach. 


Williams  and  Fones  Form 
New  PR-Publicity  Firm 

NEW  YORK— Philip  A.  Williams  III,  has 
joined  the  newly  formed  publicity-public 
relations  agency,  John  Scott  Fones,  Inc.,  as 
vice-president,  of  which  Jack  Fones  is 
president. 

Williams  previously  held  executive  posi- 
tions with  20th  Century-Fox,  Ziv  Televi- 
sion, ABC-TV  Films,  United  Artists,  the 
March  of  Time  and  Fortune  Magazine. 
Fones  previously  was  with  the  Benjamin 
Sonnenberg  agency.  Offices  of  the  new 
firm  are  at  44  East  52nd  St. 


Mrs.  Lee  Artoe  Dies 

CHICAGO — Mrs.  Jo  Ann  Artoe,  35,  wife 
of  Lee  Artoe,  president  of  Electro  Carbons, 
died  suddenly  August  31.  She  had  been 
ill  for  two  days,  after  going  into  a coma. 
Mrs.  Artoe  was  well  known  to  many  ex- 
hibitors through  her  attendance  at  the- 
atre association  conventions  in  recent 
years.  Besides  her  husband,  she  is  survived 
by  her  parents,  Mr.  and  Mrs.  Dick  Willis, 
and  a sister,  Mrs.  Judy  Swanson.  Burial 
was  September  5 in  Graceland  Cemetery. 


Bill  Danziger  Dead 

NEW  YORK— William  E.  “Bill”  Dan- 
ziger, veteran  industry  publicity  man,  is 
dead  of  a heart  attack.  He  was  60  years 
old.  He  started  his  career  as  a newspaper 
man  on  the  Cincinnati  Inquirer  and  later 
was  associated  with  Balaban  & Katz  in 
Chicago. 


LETTERS 


Cites  Need  for  More  Reissues 

Lament  on  reissues:  Problem  1 — Where 
are  they?  Problem  2 — When  available,  why 
in  such  bad  shape? 

Talking  to  local  film  salesmen,  I find 
that  the  studios  don’t  wish  to  clutter  up 
valuable  exchange  space  with  old  films  and 
that  keeping  them  in  shape  is  much  too 
costly  for  the  return.  Is  this  true? 

It’s  abominable,  that’s  what  it  is.  Every- 
one knows  that  a picture  is  hardly  put  into 
release  nowadays,  it’s  put  into  saturation 
bookings,  and  then  goes  into  the  mighty 
Hollywood  vaults. 

Drive-in  theatres  have  often  been  criti- 
cized for  booking  combination  bills  of  two 
top  current  pictures.  They  must  in  order 
to  have  a well-rounded  program  in  many 
instances.  The  lower  bill  attractions  today 
are  on  the  way  out  as  far  as  value  to  a 
program  is  concerned. 

So  why  not  have  a suitable  number  of 
reissues  to  book  with  the  current  top 
films? 

Example:  “Parrish”  (WB)  and  “Calamity 
Jane”  <WB>  or  “Honeymoon  Machine” 
<MGM)  and  “Skirts  Ahoy!”  <MGM). 

The  running  time  of  the  programs 
wouldn’t  be  so  long  either. 

As  far  as  the  exchanges  are  concerned, 
couldn’t  each  exchange  carry  a certain 
number  of  reissues  which  would  be  rotated 
monthly?  Thus,  no  two  territories  would 
be  carrying  the  same  films.  The  cost  would 
go  down  in  number  of  prints  “sitting.” 

And  what  about  this  deal  with  the 
bad  prints?  No  wonder  some  reissues  are 
blasted.  Some  prints  are  so  bad,  the  run- 
ning time  is  up  to  ten  minutes  short,  be- 
lieve it  or  not. 

How  about  it? 

JAMES  A.  MANUEL 

Hollywood,  Fla. 


From  Far-Off  Turkey 

We  had  subscribed,  through  Mr.  Merih 
Kazmirci,  a member  of  our  firm,  to  your 
magazine  for  a three-year  duration,  Oc- 
tober 17,  1958  to  October  1961. 

We  must  state  that  the  Boxoffice  has 
been  of  great  use  to  us  through  the  past 
three  years;  so  we  would  like  to  renew  the 
subscription  for  a further  three-year  dura- 
tion. 

The  amount  of  $30.00  is  sent  to  you 
through  the  Chase  Manhattan  Bank  1, 
Chase  Manhattan-Plaza,  New  York.  Please 
acknowledge  receipt  and  the  renewal  of 
our  subscription. 

Thanking  you  in  advance,  and  hoping  to 
hear  from  you  soon, 

KAZMIRCI  FILM  CO. 

Izmir,  Turkey 


Glad  You  Like  Us,  Mr.  Zeesman 

Hey!  How  come  you  discontinued  the 
perforated  line  along  side  of  the  Boxoffice 
BookinGuide  reviews  page  in  your  maga- 
zine? My  secretary  is  complaining  that 
she  now  has  to  cut  the  page  out  with  the 
shears,  and  the  only  scissors  we  have  in 
the  office  weighs  3 lbs.!  I don’t  know  how 
I would  operate  my  business  without  the 
valuable  BookinGuide  reviews  page.  I have 


(Letters  must  be  signed.  Names  withheld  on  request) 


a complete  file  of  them  for  years  and  years 
back. 

You  have  no  idea  how  I look  forward  to 
getting  each  issue  of  your  informative  pa- 
per— mainly  because  it  seems  most  of  my 
clients  get  Boxoffice  a day  or  two  sooner 
than  I do — and  consequently  they  are  in- 
formed a day  or  two  sooner  than  I am — 
and  consequently  it  is  downright  embar- 
rassing— on  account  of  I am  supposed  to  be 
an  authority  in  this  business. 

Now  tell  me — how  can  I keep  kidding 
my  clients  into  thinking  that  I’m  so  smart, 
if  you  guys  persist  in  sending  them  Box- 
office  first! 

Better  send  me  an  additional  subscrip- 
tion and  mail  it  to  my  home.  Perhaps  this 
one  will  get  to  my  home  sooner  than  my 
Boxoffice  gets  to  my  office!  Send  the 
statement  here  to  my  office. 

Seriously,  I think  you  guys  are  great! 

VERNE  W.  ZEESMAN 
Motion  Picture  Counseling,  Inc. 

San  Francisco,  Calif. 


Graff  Succeeds  Berman 
As  Univ.  Chicago  Mgr. 

CHICAGO  — Lou  Berman,  Universal 
branch  manager  here  since  1948,  has  been 
relieved  of  his  duties  for  reasons  of  health 
and  will  be  given  special  assignments.  His 
post  will  be  filled  by  Dick  Graff,  who  has 
been  Universal  branch  manager  in  Detroit 
for  the  last  five  years. 

Herb  Martinez,  sales  manager  in  the 
Chicago  office,  has  been  promoted  to 
branch  manager  in  Detroit,  succeeding 
Graff. 

Graff  started  with  Universal  as  a booker 
in  Chicago,  was  promoted  to  salesman  and, 
in  1952,  was  appointed  sales  manager,  a 
post  he  held  until  transferred  to  Detroit 
as  manager  in  1956. 

Martinez  joined  Universal  as  a booker 
in  1945  and  was  promoted  to  salesman  in 
1952  and  sales  manager  in  1956. 


'Navarone'  Tops  $8,500,000 
In  247  U.  S.  Engagements 

NEW  YORK — “The  Guns  of  Navarone” 
has  taken  in  more  than  $8,500,000  in  247 
boxoffices  across  the  country,  according  to 
Rube  Jackter,  vice-president  and  general 
sales  manager  of  Columbia  Pictures.  The 
picture  still  is  playing  96  per  cent  of  its 
original  situations,  he  said. 

Jackter  said  it  was  not  possible  to 
estimate  the  eventual  total  gross  of  the 
picture,  but  said  it  would  return  revenue 
in  proportion  to  two  of  the  company’s  big- 
gest grossing  films;  namely,  “From  Here  to 
Eternity”  and  "Bridge  on  the  River  Kwai.” 

335  Theatre  Parties 
Set  for  'Nuremberg1 

NEW  YORK — Stanley  Kramer’s  “Judg- 
ment at  Nuremberg”  has  been  set  for  335 
theatre  parties,  which  is  believed  to  be  a 
record  number  for  any  picture  four  months 
in  advance  of  its  opening.  Theatre  parties 
continue  to  be  arranged  at  the  rate  of  15 
to  20  weekly.  The  picture  will  premiere 
December  14  at  the  Kongress  Halle  in  West 
Berlin  and  December  19  at  the  RKO  Palace. 


BOXOFFICE  ::  September  11,  1961 


17 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


Ada  (MGM) 

175 

125 

150 

150 

125 

100 

100 

125 

125 

80 

126 

Alakazam  the  Great  (AIP) 

85 

140 

200 

135 

130 

138 

Battle  at  Bloody  Beach,  The  (20th-Fox) 

150 

no 

80 

80 

95 

135 

108 

Cheaters,  The  (Cont'l) 

95 

150 

165 

70 

150 

126 

Come  September  (U-I) 

175 

300 

200 

230 

250 

350 

225 

250 

370 

400 

300 

200 

150 

200 

257 

Desert  Attack  (20th-Fox) 

120 

100 

85 

100 

100 

100 

100 

101 

Fanny  (WB) 

220 

250 

140 

255 

250 

135 

125 

155 

150 

325 

350 

200 

200 

200 

135 

225 

125 

150 

200 

150 

197 

Five  Golden  Hours  (Col) 

120 

75 

155 

100 

120 

90 

100 

100 

108 

Francis  of  Assisi  (20th-Fox) 

150 

150 

125 

250 

125 

175 

140 

100 

200 

180 

200 

163 

Goodbye  Again  (UA) 

170 

140 

170 

90 

100 

200 

120 

210 

125 

195 

140 

120 

150 

148 

Green  Helmet,  The  (MGM) 

90 

75 

110 

100 

100 

100 

90 

90 

94 

Guns  of  Navarone,  The  (Col) 

300 

220 

300 

350 

250 

200 

250 

375 

350 

300 

225 

200 

200 

200 

225 

175 

250 

250 

257 

Hand.  The  (AIP) 

100 

100 

100 

100 

100 

100 

Honeymoon  Machine,  The  (MGM) 

250 

105 

215 

95 

130 

80 

135 

125 

125 

120 

140 

120 

120 

135 

Konga  (AIP) 

130 

130 

200 

50 

185 

200 

175 

95 

80 

100 

100 

100 

129 

Long  Rope,  The  (20th-Fox) 

100 

95 

50 

100 

100 

89 

Marines,  Let's  Go  (20th-Fox) 

110 

115 

140 

95 

95 

100 

135 

113 

Master  of  the  World  (AIP) 

175 

85 

105 

150 

75 

200 

190 

80 

135 

130 

133 

Next  to  No  Time  (Showcorp) 

IOC 

155 

100 

130 

90 

125 

100 

114 

Nikki,  Wild  Dog  of  the  North  (BV) 

130 

190 

300 

125 

175 

320 

110 

200 

145 

250 

115 

165 

130 

200 

183 

Parent  Trap,  The  (BV) 

140 

160 

175 

190 

200 

250 

225 

140 

200 

400 

450 

200 

200 

150 

145 

300 

145 

150 

200 

212 

Parrish  (WB) 

140 

175 

135 

95 

200 

130 

120 

225 

90 

200 

120 

300 

115 

165 

125 

150 

100 

152 

Passport  to  China  (Col) 

100 

100 

100 

100 

100 

100 

100 

Pit  and  the  Pendulum,  The  (AIP) 

225 

200 

400 

150 

250 

245 

Pleasure  of  His  Company,  The  (Para) 

120 

120 

135 

160 

90 

100 

125 

200 

300 

210 

160 

125 

120 

110 

175 

135 

125 

170 

149 

Portrait  of  a Mobster  (WB) 

100 

160 

115 

80 

100 

100 

100 

90 

70 

90 

90 

75 

90 

75 

95 

Posse  From  Hell  (U-I) 

85 

80 

100 

80 

100 

89 

Return  to  Peyton  Place  (20th-Fox) 

170 

275 

250 

200 

125 

300 

110 

120 

200 

400 

105 

180 

300 

220 

no 

185 

140 

150 

197 

Right  Approach,  The  (20th-Fox) 

80 

100 

80 

75 

80 

100 

86 

Romanoff  and  Juliet  (U-I) 

175 

125 

170 

120 

125 

150 

150 

200 

100 

175 

300 

163 

Sat.  Night  & Sun.  Morning  (Cont'l) 

260 

155 

200 

120 

120 

110 

220 

300 

225 

160 

200 

300 

198 

September  Storm  (20th-Fox) 

75 

230 

80 

95 

220 

100 

130 

100 

125 

125 

128 

Snow  White  <S  3 Stooges  (20th-Fox) 

175 

100 

100 

95 

265 

90 

150 

90 

145 

100 

115 

130 

Tammy  Tell  Me  True  (U-l) 

140 

175 

100 

250 

90 

125 

300 

95 

200 

150 

110 

no 

170 

120 

165 

100 

175 

151 

Terror  of  the  Tongs,  The  (Col) 

125 

100 

100 

100 

100 

105 

Thief  of  Baghdad  (MGM) 

200 

95 

85 

100 

100 

75 

150 

130 

90 

125 

140 

117 

Trapp  Family,  The  (20th-Fox) 

110 

110 

200 

90 

85 

125 

100 

300 

120 

95 

120 

132 

Trouble  in  the  Sky  (U-I) 

100 

100 

100 

90 

100 

98 

Truth,  The  (Kingsley) 

175 

300 

135 

175 

175 

192 

Two  Loves  (MGM) 

125 

115 

90 

150 

90 

125 

80 

100 

110 

50 

100 

85 

190 

80 

140 

100 

108 

Voyage  to  Bottom  of  Sea  (20th-Fox) 

115 

200 

130 

180 

90 

125 

125 

145 

265 

125 

175 

160 

100 

160 

100 

135 

140 

125 

144 

Warrior  Empress,  The  (Col) 

125 

80 

100 

100 

90 

80 

100 

75 

94 

. ..., . ... 

ivi&SSS 

x&xvS: 

HMCCjMC 

XvXvX-X 

xSSSS® 

1 


TOP  HITS 


OF- 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


Come  September  (U-l) 

Memphis  

Los  Angeles 

Cleveland 

Boston  


.400 

.370 

.350 

.300 


Pit  and  the  Pendulum,  The 

Minneapolis 

Chicago 

Kansas  City. 


(A  IP) 


.400 

.225 

.200 

mast 


3.  Nikki,  Wild  Dog  of  the  North  (BV) 

Kansas  City 320 

4.  Guns  of  Navarone,  The  (Col) 

Memphis  300 

5.  Truth,  The  (Kingsley) 

Cleveland 300 

6.  Honeymoon  Machine,  The  (MGM) 

Boston  250 

7.  Kipling's  Women  (KBA) 

Minneapolis  250 


Scores  in  Milwaukee 
Hold  Up  Strongly 

MILWAUKEE— “Seven  Wonders  of  the 
World”  in  its  20th  week  at  the  Palace  still 
is  going  great,  tied  for  first  place  locally 
with  “Come  September”  which  is  complet- 
ing a fourth  week  at  the  Riverside. 

(Average  Is  100) 


Downer — Rosemary  (F-A-W)  125 

Palace — Seven  Wonders  of  the  World 

(Cinerama),  19th  wk 250 

Riverside — Come  September  (U-l),  3rd  wk 250 

Strand — Lo  Dolce  Vita  (Astor),  6th  wk 225 

Times — Saturday  Night  and  Sunday  Morning 

(Cont'l),  2nd  wk 200 

Tower— Ada  (MGM)  100 

Towne — The  Honeymoon  Machine  (MGM)  ....  1 50 
Warner- — The  Guns  of  Navarone  (Col),  3rd  wk.  150 
Wisconsin — Alakazam  the  Great  (AIP)  150 


All-Holdover  Lineup 
Is  Okay  in  Mill  City 

MINNEAPOLIS — In  a week  which  con- 
sisted solely  of  holdovers  the  best  busi- 
ness was  done  by  the  duo  “Kipling’s 
Women”  and  “The  Girl  in  the  Bikini”  in 
their  second  week  at  the  Avalon  Theatre 
with  a rating  of  225  per  cent.  Runnerup 
was  “The  Pit  and  the  Pendulum”  in  its 
second  week  at  the  Uptown  with  a rating 
of  200  per  cent.  Spurred  on  by  State  Fair 
visitors,  “Windjammer”  in  the  12th  week 
of  its  repeat  run  at  the  Century  scored 
185  per  cent. 


Academy — La  Dolce  Vita  (Astor),  6th  wk 100 

Avalon — Kipling's  Women  (KBA),  The  Girl  in 

the  Bikini  (Atlantis),  2nd  wk 225 

Century — Windjammer  (Cinemiracle),  reissue, 

12th  wk 185 

Gopher — Nikki,  Wild  Dog  of  the  North  (BV), 

4th  wk 150 

Lyric- — Ada  (MGM),  3rd  wk 60 

Mann — Goodbye  Again  (UA),  3rd  wk 90 

Orpheum — Come  September  (U-l),  4th  wk 100 

State — The  Guns  of  Navarone  (Col),  5th  wk 140 

Suburban  World — Romanoff  and  Juliet  (U-l), 

6th  wk 90 

Uptown — The  Pit  and  the  Pendulum  (AIP),  2nd 

wk 200 

World — The  Truth  (Kingsley),  3rd  wk 90 


Omaha  First  Runs  Show 
Normal  Seasonal  Dip 

OMAHA — Extended-run  offerings  by 
downtown  theatres  showed  good  strength 
last  week.  “Spartacus”  at  the  suburban 
Dundee  was  nearly  double  average  in  its 
14th  week.  Although  figures  were  not  as 
fat  as  the  preceding  week,  grosses  were 
still  commendable  for  the  tag  end  of  sum- 
mer. 


Cooper — South  Seas  Adventure  (Cinerama), 

6th  wk 190 

Dundee — Spartacus  (U-l),  14th  wk 175 

Omaha — On  the  Double  (Para)  110 

Orpheum — The  Guns  of  Navarone  (Col), 

4th  wk 110 

State — Nikki,  Wild  Dog  of  the  North  (BVJ....165 


1,400-Car  Airer  Approved 
By  La  Habra  Planners 

LOS  ANGELES — Erection  of  a 1,400-car 
drive-in  planned  by  Robert  L.  Lippert  and 
the  Electro-Vision  circuit  has  been  ap- 
proved by  the  city  planning  board  of  La 
Habra,  a suburb.  The  city  council  now 
will  vote  approval,  after  which  work  would 
start  at  the  junction  of  Imperial  highway 
and  Fullerton  road. 

Lippert,  board  chairman  of  Electro - 
Vision,  will  put  up  half  the  money  as  an 
individual  and  the  corporation  the  rest. 
The  former  presently  owns  11  theatres  per- 
sonally and  Electro-Vision  operates  21, 
among  them  a 650-seat  hardtop  built  four 
years  ago  in  La  Habra. 


Bill  Wood  Is  Promoted 
To  Detroit  Sales  Post 

MINNEAPOLIS — Bill  Wood,  city  sales- 
man at  Columbia,  has  been  promoted  to 
sales  manager  in  Detroit,  effective  the  11th. 
He  was  honored  at  a going-away  luncheon 
at  the  Hastings  hotel  by  film  industry 
friends  and  associates  at  which  he  was  pre- 
sented a four-piece  matched  set  of  luggage. 
Harry  Green,  general  manager  of  Wel- 
worth  Theatres,  was  emcee. 

Wood’s  career  in  film  business  started  in 
1933  when  he  joined  Paramount.  After  a 
brief  change  to  exhibition  when  he  ran  his 
own  theatre  at  LeCentre  in  1947,  he  joined 
Columbia  as  office  manager.  In  1951  he 
was  made  city  salesman. 

Other  promotions  announced  by  Byron 
Shapiro,  Columbia  manager  here,  include 
Sid  Lax,  from  salesman  in  northern  Min- 
nesota to  city  salesman;  Bob  Branton, 
from  booker  to  salesman,  and  Larry  Bige- 
low, from  booking  clerk  to  booker. 


MILWAUKEE 


Ben  Berger  to  Revive 
North  Central  ITO 

MINNEAPOLIS  — A meeting  will  be 
called  early  in  October  by  Ben  Berger, 
president  of  Berger  Amusement  Co.,  with 
the  idea  of  reactivating  North  Central 
Allied,  it  was  made  known  here.  Interested 
exhibitors  will  be  invited  to  attend,  Berger 
said. 

North  Central  Allied,  which  included 
exhibitors  from  throughout  Minnesota, 
North  Dakota,  South  Dakota  and  western 
Wisconsin,  has  been  inactive  since  the 
death  of  Frank  Mantzke,  former  president. 

Berger  was  president  of  North  Central 
Allied  for  many  years  and  one  of  its  most 
active,  militant  leaders.  Efforts  will  be 
made  at  the  October  meeting  to  “put  the 
unit  back  on  the  track,”  Berger  said. 
North  Central  Allied  has  not  disbanded 
and  has  not  left  National  Allied,  he  pointed 
out. 

If  the  organization  is  put  back  in  opera- 
tion it  will  remain  part  of  National  Allied, 
Berger  stated. 


^he  future  of  the  theatre  and  other  mighty 
important  subjects  will  be  discussed  by 
Marshall  Fine,  National  Allied  president, 
and  Milton  London,  national  executive  di- 
rector, and  others  at  the  1961  Allied  of 
Wisconsin  convention  to  be  held  Septem- 
ber 27  and  28  at  Oakton  Manor,  Pewaukee 
Lake.  Harold  Pearson,  executive  secretary 
for  the  state  organization,  is  asking  that 
reservations  be  placed  with  him  as  soon  as 
possible  to  avoid  last  minute  difficulties. 

Excellent  reviews  of  “Francis  of  Assisi” 
have  appeared  in  the  Catholic  Herald  Citi- 
zen and  the  Lutheran  Companion.  Louis 
Orlove,  publicist  for  20th-Fox,  made  an 
appealing  plea  before  Catholic  leaders  to 
up  patronage  at  the  theatres  for  good 
family  pictures.  The  Herald  Citizen  then 
came  through  with  a lengthy  review  and 
added  a picture  showing  a congregation  of 
Sisters  in  front  of  the  Towne  Theatre  for 
a premiere  of  the  movie.  The  Lutheran 
Companion  includes  a review  in  each 
weekly  issue  of  recommended  family  films. 

Allied  Artists  Manager  Harold  “Bud” 
Rose  reports  that  on  and  after  about  Sep- 
tember 15  he  will  be  in  charge  of  the  Cleve- 
land territory. 

The  local  AAA  club  purchased  a num- 
ber of  “School’s  Open”  safety  recordings, 
and  is  making  them  available  to  radio  sta- 
tions throughout  Wisconsin.  Motion  pic- 
ture and  TV  personalities  cooperated  with 
AAA  in  this  project;  including  Bob  Hope, 
Donna  Reed,  Paul  Peterson,  Tony  Dow  and 
Jerry  Mathers. 

“King  of  Kings”  will  move  into  the 
Strand  Theatre  here  for  what  is  touted  as 
a year’s  run,  and  with  Miss  Estelle  Stein- 
bach,  Strand  managing  director  at  the 
helm,  there  is  no  doubt  about  it.  Jeffrey 
Hunter,  who  stars  in  the  film,  is  the  son  of 
Mr.  and  Mrs.  Henry  H.  McKinnies,  River 
Hills,  a suburb  of  Milwaukee. 


Wilma  Bashor  Retires 

HOLLYWOOD — After  30  years  of  service, 
Wilma  Bashor,  executive  director  of  the 
Motion  Picture  Relief  Fund  since  1938,  an- 
nounced her  retirement. 


Canadian  Admissions  Drop 
Offset  by  Higher  Prices 

MONTREAL — Receipts  from  paid  admis- 
sions at  regular  and  auditorium  motion 
picture  theatres  operating  in  Canada  in 
1960  decreased  compared  with  the  previous 
year,  but  were  not  down  as  markedly  as  in 
previous  years.  A special  Dominion  Bureau 
of  Statistics  statement  compiled  from  re- 
ports received  from  approximately  three- 
quarters  of  all  cinemas  indicated  that  paid 
admissions  were  about  $66,232,378,  down 
3.1  per  cent  from  1959  total  of  $68,370,049. 

The  number  of  tickets  sold  declined  8.6 
per  cent  to  108,395,117  from  118,633,400. 

The  estimates  indicate  an  average  admis- 
sion price  of  61  cents  in  1960  as  compared 
to  58  cents  in  1959. 

Amusement  taxes  collected  by  theatres 
amounted  to  $5,492,749,  a drop  of  7.8  per 
cent  from  the  preceding  year’s  total  of 
$5,959,857. 

The  number  of  persons  employed  in  the- 
atres was  estimated  at  10,596  and  their 
earnings  at  $16,300,564,  smaller  by  8.25 
per  cent  and  1.2  per  cent  respectively,  than 
the  year  earlier. 


“Turn  in  the  Road”  is  King  Vidor’s 
original  story  to  be  produced  for  Allied 
Artists  release. 


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BOXOFFICE  September  11,  1961 


NC-1 


OMAHA 


Tack  Klingel,  city  manager  for  Cooper 
Foundation  Theatres,  and  George 
Gaughan,  public  relations  chief  from  the 
home  office  in  Lincoln,  conferred  with  the 
presidents  of  United  Churchwomen  of 
Council  Bluffs  and  Omaha  and  other 


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church  leaders  in  connection  with  the  start 
of  “Question  7”  at  the  Dundee  Theatre 
September  29.  The  session  was  preliminary 
to  a committee  meeting  composed  of  rep- 
resentatives of  various  faiths  and  civic 
organizations  to  discuss  informing  the 
public  about  the  movie  which  deals  with  a 
pastor’s  family  in  East  Germany.  Plans 
were  also  made  for  an  invitational  screen- 
ing at  the  Dundee  September  16  for  per- 
sons associated  with  these  groups. 

Walt  Bradley,  retired  exhibitor  and  civic 
leader  at  Neligh.  was  back  from  Texas  re- 
cently to  visit  his  son,  Bill,  who  has  the 
New  Moon  Theatre  and  drive-in  at  Neligh. 
The  Bradleys  have  been  in  the  theatre 
business  there  dating  back  to  the  old 
Opera  House  days.  The  New  Moon  is 
closed  during  the  summer  and  Bill  is  put- 
ting in  a new  screen  and  making  other 
preparations  to  open  it  and  close  the  drive- 
in.  Cool  weather  which  moved  into  the 
state  following  a sizzling  dose  of  August 
finds  many  of  the  smaller  situations  get- 
ting ready  to  cut  drive-in  operations  to 
weekend  basis.  Another  factor  which 
trims  week-night  crowds  is  the  opening  of 
schools  the  first  week  of  September. 

Mrs.  W.  E.  Wuest  reported  she  is  getting 
ready  to  reopen  the  downtown  Mix  The- 
atre at  Lake  Andes.  Alvin  Pesicka,  who 
was  with  the  Wuests  before  the  death  of 
Mr.  Wuest,  is  operating  the  theatres  . . . 
Vacationers  were  Tony  Goodman,  20th- 
Fox  salesman,  getting  in  a lot  of  golf,  and 
Opal  Woodson,  United  Artists  office  man- 
ager, who  planned  to  visit  her  sister,  Mrs. 
Robert  Griffin,  in  Denver  . . . Bill  Doebel, 
20th-Fox  booker,  visited  his  family  in 
Minneapolis  and  Frank  Larson,  manager, 
went  to  Kansas  City  to  see  the  Yanks  and 
Athletics  play. 

Carl  White  and  his  wife  of  Quality  The- 
atre Supply  went  to  Rochester  for  their 
regular  checkups.  Accompanying  them 
was  their  grandson  John,  who  has  been 
back  from  Hagei’stown,  Md.,  visiting  them 
. . . Pat  Halloran  of  the  Buena  Vista  office 
screened  “Greyfriars  Bobby,”  scheduled  to 
start  the  last  of  October  at  the  State. 

Shirley  Pitts,  United  Artists  cashier,  and 
her  husband  Lin,  Paramount  city  salesman. 


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are  typical  of  parents  on  the  home  scene 
getting  children  off  to  college.  But  Shir- 
ley and  Lin  had  double  chores  before  head- 
ing for  Stillwater,  Okla.  Their  daughters 
Sharon  and  Linda  will  be  enrolled  at 
Oklahoma  State  University  this  fall, 
Sharon  a junior,  Linda  a freshman.  “Didn’t 
know  girls  could  have  so  many  dresses  and 
accumulated  junk,”  commented  Lin  as  he 
loaded  the  car.  Sharon  spent  the  summer 
at  Mackinac  Island.  Also  back  to  school 
will  be  Barbara,  daughter  of  Columbia 
salesman  Ed  Cohen,  for  more  study  at  the 
University  of  Nebraska  after  a trip  to  New 
York,  the  Bahamas  and  other  West  Indies 
points. 

Services  were  held  for  Mrs.  S.  R.  Nothem, 
of  Remsen.  Mrs.  Nothem  and  her  husband 
had  operated  the  Vogue  Theatre  there  for 
many  years  . . . Exhibitors  on  the  Row  in- 
cluded Scotty  Raitt,  Genoa;  S.  J.  Backer 
and  A1  Haals,  Harlan;  John  Rentfle,  Audu- 
bon; Frank  Good,  Red  Oak;  Sid  Metcalf, 
Nebraska  City;  Phil  Lannon,  West  Point; 
Jim  Travis,  Milford;  Byron  Hopkins,  Glen- 
wood  and  Villisca,  and  Howard  Brookings, 
Avoca  and  Oakland. 


MINNEAPOLIS 


ganford  Johnson  is  reopening  the  Time 
Theatre  at  Chisholm  September  22  on 
a three-change-a-week  policy.  Johnson  for- 
merly was  the  projectionist  at  the  Chis- 
holm in  Chisholm  ...  In  an  economy  move 
Russ  McCarthy,  salesman  in  North  Da- 
kota for  United  Artists,  was  let  out,  leav- 
ing the  exchange  with  two  salesmen  . . . 
Helen  Manion,  manager’s  secretary  at  U-I, 
vacationed  in  Canada  . . . Shirley  Bende- 
wald  is  operating  the  Ash  Theatre  at 
Ashley,  N.  D.  . . . Bob  Lahti  of  Minneapolis 
Theatre  Supply  and  his  family  were  in  the 
Black  Hills,  North  Dakota  and  Wyoming. 

Patrick  McCashin,  formerly  a trainee  at 
the  Lyric  Theatre,  is  the  new  treasurer  at 
the  State.  Replacing  him  at  the  Lyric  is 
Danny  Harth  . . . Exhibitors  on  the  Row 
included  George  Severn,  Baudette;  Reno 
Wilke,  St.  Cloud;  Stan  McCulloch,  Hib- 
bing;  Art  Bean,  Garrison,  N.  D.;  A1  Smith, 
Rochester  and  Winona;  Howard  Under- 
wood, Brainerd,  and  J.  J.  Abraham,  Bow- 
bells,  N.  D„  who  was  in  for  a Minnesota 
Twins-New  York  Yankees  game.  Also  in 
for  a Twins  game  was  O.  K.  Butts,  Mott, 
N.  D. 

Richard  W.  Jolliffe,  who  formerly  was 
general  manager  for  a Los  Angeles  tele- 
vision station  owned  by  AB-PT,  has  been 
named  regional  sales  manager  for  WTCN- 
TV,  Twin  Cities  . . . Services  for  George 
Kopman,  73,  who  at  one  time  operated  the 
Western  Theatre  Equipment  Co.,  here  were 
held  August  31.  He  died  August  25  in  Or- 
lando, Fla.,  where  he  moved  18  months 
ago.  Survivors  include  one  son  Herschel, 
Orlando,  and  two  daughters. 


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NC-2 


BOXOFFICE  ::  September  11,  1961 


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SOLD  BY 


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Minneapolis  2,  Minnesota 


- 


BOXOFFICE  ::  September  11,  1961 


NC-3 


LINCOLN 


Qlarence  Frasier,  Joyo  Theatre  owner,  his 
wife  and  children,  Paul  and  Connie, 
were  due  back  Tuesday  (5)  after  vaca- 
tioning two  weeks  in  Durango,  Denver, 
Colorado  Springs  and  other  favorite  spots 
in  the  neighboring  state.  Filling  in  for 
the  theatre  owner  has  been  his  brother- 
in-law,  R.  W.  Williamson. 

The  Starview  Drive-In  had  to  turn  cars 
away  from  the  opening  night  of  its  first- 
run  "Alakazam,”  according  to  Bob  Kasse- 


baum.  An  extra  attraction  that  night  was 
the  harvest  moon  eclipse  around  9 o’clock. 
"Alakazam”  was  succeeded  for  the  holiday 
weekend  by  a good  double  bill,  “Tammy 
Tell  Me  True”  and  “Dondi.”  The  other 
Dubinsky  drive-in,  the  West  O,  had  holi- 
day fare  of  “One  Hundred  and  One  Dal- 
matians” and  “CinderFella.” 

Crowds  have  been  good,  but  disappoint- 
ing for  a Disney  attraction,  reported  Bert 
Cheever,  State  Theatre  manager.  Attend- 


ance for  “Nikki”  has  not  come  anywhere 
near  the  figure  drawn  by  Disney’s  “The 
Parent  Trap,”  which  played  earlier  this 
season  at  the  State.  Bert  starts  the  other 
two  weeks  of  his  vacation  September  10 
and  it  includes  a long  weekend  trip  out  to 
Denver  on  the  14th. 

Ike  Hoig,  former  theatreman  here  and 
now  Lincoln’s  manager  for  Pershing  Audi- 
torium, will  have  his  hands  full  in  late  July 
next  year.  The  Lincoln  has  been  awarded 
the  1962  silver  anniversary  convention  of 
the  Roller  Skating  Rink  Owners  Ass’n  and 
the  simultaneous  American  Amateur 
Championships.  The  events  in  the  eight- 
day  competition  are  expected  to  attract 
about  2,000  competitors  and  another  3,000 
teachers,  rink  owners  and  parents.  Compe- 
tition will  take  place  on  a specially-im- 
ported floor  in  the  auditorium. 

Mrs.  Bert  Cheever,  wife  of  the  State 
Theatre  manager,  had  a week  of  the  work- 
day world  as  she  subbed  for  vacationing 
Vera  Vietnicks,  who  went  to  Canada.  Mrs. 
Vietnicks  is  in  charge  of  the  Record  Dis- 
count Center  in  the  Varsity  Theatre  Build- 
ing in  which  the  Nebraska  Theatres  Corp. 
has  an  interest. 

Bob  Kassebaum,  his  wife  and  their  chil- 
dren, Mary  Kay,  4,  and  Mark,  1,  have 
moved  into  their  new  home  at  2016  South 
44th.  They  celebrated  Labor  Day  by  get- 
ting their  possessions  into  the  proper 
places.  Bob,  the  West  O Drive-In  manager, 
still  is  helping  out  at  the  Starview,  the 
other  Dubinsky  drive-in  here,  until  Presi- 
dent Irwin  Dubinsky  finds  a manager  for 
the  Sioux  City  theatres.  Ted  Grant,  Star- 
view  manager,  is  spending  weekdays  at 
Sioux  City,  with  Irwin  taking  over  the 
weekend  shifts. 

Screen  and  television  favorite  Cliff  Ar- 
quette, better  known  as  Charlie  Weaver, 
is  headlining  the  Nebraska  State  Fair’s 
evening  grandstand  program.  His  nightly 
antics,  including  those  wild  Mount  Idy 
homefolk  tales,  will  highlight  the  grand- 
stand fair  shows  through  Thursday  (7). 
Another  movie  screen  attraction  on  the 
fair  bill  this  year  is  Johnny  Puleo  and 
his  Harmonica  Gang. 


Victory,  Tilden,  Neb.,  Burns 

TILDEN,  NEB. — Fire  destroyed  the  in- 
terior of  a two-story  business  building 
owned  by  Millard  Rethwisch  and  Roy 
Barkdoll.  The  building  was  occupied  by 
the  Victory  Theatre,  operated  by  Reth- 
wisch, and  the  Barkdoll  Gas  & Electric 
Company,  operated  by  Barkdoll.  The  fire 
started  behind  the  screen  in  the  theatre, 
fire  officials  reported,  and  burned  up  the 
stairs  to  the  Masonic  Hall,  which  is 
located  above  the  Barkdoll  establishment. 
The  owners  have  not  announced  future 
plans. 


Seventeen-year-old  Cindy  Luce  will  make 
her  screen  debut  in  Columbia’s  "Experi- 
ment in  Terror.” 


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General  Offices:  Dallas,  Texas 

BRANIFF 

AIRWAYS 


NC-4 


BOXOFFICE  ::  September  11,  1961 


SJREALtSMJ 

Pul  • tv . 


DAN  DAILEY  SHIRLEY  JONES 

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Wa.WiiAl, 


11, 


1961 


SEPTEMBER 


Illuminated  attraction  displays,  deeply  recessed  in  the  lobby  wall  of  the  new  Fox  Theatre,  Levittown,  N.  J.,  compel  attention. 


featuring 

*Yf]arcfruee,  ol-oddij  an 

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. cJLobb 


isnlay 


lemperature  down... sales  upi  When  Coke  is  ice-cold,  it’s  more  easily  sold! 
That’s  why  it’s  important  that  your  dispensing  equipment  serves  Coca-Cola  at  39°  or  less.  To 
insure  Coca-Cola  at  its  flavorful  best,  your  Special  Representative  is  always  at  your  service.  He 
checks  the  temperature,  carbonation  and  syrup  throw  of  your  equipment;  analyzes  your  whole 
operation;  and  keeps  you  abreast  of  the  latest  industry  trends  and  equipment.  He’s  a man 
worth  listening  to ! He  can  increase  your  profits  by  checking  to  see  that  your  equipment  serves 
Coca-Cola  at  its  quality  best! 


ce  your  representative  for  Coca-Cola.  Or  write:  Manager,  Theatre  and  Concessions,  Department  S-T,  P.O.  Drawer  1734,  Atlanta  1,  Georgia. 


ANOTHER  EXAMPLE  OF  THE  YEAR-ROUND  MERCHANDISING  SUPPORT  YOU  RECEIVE  FROM  THE  COCA-COLA  COMPANY 


COPYRIGHT  Cj  1960  THE  COCA  COLA 


F AN  Y 


COCA  COLA  AND  COKE"  ARE  REGISTERED  TRADEMARKS 


SEPTEMBER  11,  1961 


con 


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e n 


t 


j 


"A  Symphony  in  the  Round" — World's  First  Theatre  to  Be 
Designed  Specifically  for  Cinerama  Is  a 


Unique  Architectural  Concept 4 

Marquee  Dominates  Detroit's  Theatre  Row 12 


The  Quality  of  Screen  and  Sound  Presentation  Depends 

on  Various  Factors  of  Equipment  and  Servicing...  Wesley  Trout  14 


Odeon  Managers  Deliver  a Planters'  Punch! — Sales  Efforts  in 
Jackpot  Contest  for  Nut  Items  Move  $10,000  Worth 


in  Just  Six  Weeks 22 

Selby  Reports  Exceptional  Drive-In  Theatre  Activity 28 


DEPARTMENTS: 


Projection  and  Sound 

14 

New  Equipment  and 

Developments  

29 

Refreshment  Service 

22 

Readers'  Service  Bureau 

31 

Drive-In  Theatres 

28 

Advertisers'  Index 

31 

About  People  and  Product 32 

☆ 


ON  THE  COVER 

The  Fox  Theatre  is  the  newest  and  most  modern  in  South 
Jersey,  and  probably  even  in  the  state.  Constructed  at  a cost  of 
over  $500,000  and  outfitted  at  an  outlay  of  over  $150,000,  the  theatre 
seats  1,200.  It  occupies  the  central  and  focal  point  of  the  vast  com- 
plex of  shops,  stores  and  park  area  which  make  up  the  huge,  new, 
ultramodern  Levittown  shopping  center.  The  center  is  expected  to 
serve  a population  of  up  to  60,000  in  a year  or  so  when  the  sur- 
rounding home  building  is  completed. 


I.  L.  THATCHER,  Managing  Editor 

The  MODERN  THEATRE  Section  of  BOXOFFICE  is  included  in  the  first  issue  of  each  month. 
Editorial  or  general  business  correspondence  should  be  addressed  to  Associated  Publications, 
825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  Wesley  Trout,  Technical  Editor;  Eastern  Repre- 
sentative: D.  M.  Mersereau,  1270  Sixth  Ave.,  Rockefeller  Center,  New  York  20,  N.  Y.; 
Central  Representatives:  Louis  Didier,  Jack  Broderick,  5809  N.  Lincoln,  Chicago  45,  III.; 
Western  Representative:  Wettstein,  Nowell  8.  Johnson,  Inc.,  672  Lafayette  Place,  Los 
Angeles  5,  Calif. 


Marquee  AND  lobby  dis- 
plays of  current  and  coming  pictures 
are  two  of  the  exhibitor's  most  potent 
merchandising  tools,  a fact  which  is 
no  news  to  enterprising  theatremen,  but 
one  that  needs  to  be  pointedly  empha- 
sized to  those  who  approach  this  phase 
of  their  business  with  lukewarm  en- 
thusiasm. 

In  the  selection  of  a marquee  style, 
exhibitors  need  not  rely  upon  their  own 
ingenuity,  and  this  applies  particularly 
to  those  who  are  not  employing  an 
architect  for  general  remodeling,  be- 
cause today's  expert  signcrafters  and 
manufacturers  of  marquee  equipment 
stand  ready  with  their  design  services 
and  advice  to  help  in  the  choice  of  the 
most  effective  marquee  for  the  par- 
ticular building  and  location. 

While  the  art  houses  tend  to  a two 
or  three-line  marquee,  with  a bow  to 
a more  dignified  approach,  the  over- 
whelming trend  in  recent-past  and 
current  remodeling  of  marquees  is  to 
"bigness,"  to  dominate  the  theatre  loca- 
tion by  their  very  magnificence  of  size 
and  illumination.  A good  example  of 
this  is  the  new  marquee  of  the  Grand 
Circus  Theatre  in  Detroit  which  stands 
more  than  16  feet  high,  with  one  side 
better  than  19  feet  long  and  the  other 
32 1/2  feet  long,  providing  for  11  lines  of 
copy.  (Story,  page  12.) 

In  other  recent  theatre  remodeling, 
the  theatre  name  has  been  emblazoned 
across  the  entire  upper  part  of  the 
building  above  the  attraction  panels, 
making  the  whole  facade  a marquee. 

A still-different  approach  was  taken 
by  the  architects  of  the  new  Cooper 
Cinerama  Theatre,  Denver,  (story  on 
immediate  following  pages).  Here,  the 
unique  design  of  the  building  itself,  set 
like  a jewel  on  expansive,  landscaped 
grounds,  makes  it  an  unsurpassed, 
landmark-type  of  display. 

For  what  lobby  displays  can  do  for 
the  refreshment  operation,  there  is  a 
world  of  proof  in  the  four-page  pictorial 
article  beginning  on  page  22. 


'A  SYMPHONY  IN  THE  ROUND' 


The  basic  design  of  the  new  million-dollar  Cooper  Cinerama  Theatre  in  insulated  Monopanels,  colored  bittersweet.  Metal  fins  and  other  trim  are 

Denver  is  emphasized  by  the  round  upper  portion  of  the  building  of  prefab,  cocooned  in  an  off-white  color.  Base  of  the  building  is  black  Roman  brick. 


World's  First  Theatre  to  Be  Designed  Specifically 
For  Cinerama  Is  a Unique  Architectural  Concept 


F rom  its  gleaming  exterior  down 
to  the  finest  details  of  interior  design  and 
appointments,  the  new,  radically  different 
and  truly  functional  Cooper  Cinerama  The- 
atre in  Denver  is  an  architectural  “sym- 
phony in  the  round,”  a delightful  inter- 
pretation of  the  circle  motif. 

Basically,  the  circular  pattern  for  this 
world's  first  theatre  designed  specifically 
for  Cinerama,  was  created  to  meet  what 
seems  to  be  the  preferred  seating  area  in 


any  theatre.  It  has  been  found  that,  if 
people  are  allowed  to  seat  themselves  in  the 
customary  rectangular  theatre,  they  will 
invariably  create  an  oval  or  circular  pat- 
tern for  the  most  desirable  seats. 

In  the  Cooper  Cinerama,  seating  has 
been  confined  to  a squared-off  area  in  the 
center  of  the  auditorium  circle,  with  lounge 
areas  on  either  side,  making  the  auditorium 
spacious  without  appearing  to  be  immense 
and  imparting  an  expansive,  pleasant  feel- 


ing to  the  seated  patrons  of  the  theatre. 

The  circular  design  also  permits  prac- 
tically the  elimination  of  “hemming-in” 
sidewall  areas,  those  areas,  rather,  seem- 
ing to  “continue  into  infinity.”  Another 
feature  of  the  circular  design  is  that  it 
eliminates  screen  reflections  from  illumi- 
nating the  walls  on  each  side  of  the 
screen  which  detracts  from  the  picture 
presentation  itself. 

For  the  most  part,  the  circular  design 


The  bittersweet  color  theme  is  brought  inside  in  the  luxurious  draperies, 
168  feet  in  width.  The  acoustic  grilles  extend  bock  into  the  auditorium  to 


screen  lounge  areas  on  either  side  of  the  auditorium  and  the  sidewall 
speakers.  The  circular  seating  pattern  is  clearly  evident  in  the  picture. 


A 


The  MODERN  THEATRE  SECTION 


seems  to  do  away  with  limitations  as  to 
scope.  The  screen  end  of  the  theatre  ap- 
proximates one -third  of  the  total  circum- 
ference of  the  circle  and,  in  fact,  the 
Cooper  Cinerama  could  have  a full  180° 
picture,  should  the  filmmakers  ever  pro- 
duce such  pictures. 

The  utilization  of  otherwise  waste  space 
as  lounge  areas,  another  factor  in  the  cir- 
cular design,  creates  a free-flowing  feeling 
which  has  become  so  important  in  other 
buildings,  but  for  the  most  part  has  not 
been  considered  in  modern  theatre  con- 
struction. The  two  lounge  areas  on  either 
side  of  the  orchestra,  separated  from  the 
auditorium  only  by  hanging  metal  screens, 
the  two  lounge  areas  above  booths  A and 
C,  the  spacious  lobby  and  the  outside  patio 
provide  six  areas  in  which  the  patron  can 
obtain  a pleasant  feeling  of  enjoyment  and 
luxury. 

IN  PACE  WITH  OTHER  ARCHITECTURE 

The  circular  motif  in  the  exterior  of  the 
Cooper  Cinerama  is  most  pleasing,  unusual, 
and,  for  the  most  part,  new  and  in  keeping 
with  general  architecture  in  other  fields. 
The  base  of  the  circular  building  and  other 
masonry  is  of  black  Roman  brick.  The  up- 
per portion  is  of  prefab,  insulated  Mono- 
panels, colored  “bittersweet,”  a burnt- 
orange  shade.  Metal  fins  and  other  trim 
are  cocooned  in  an  offwhite  color.  Doors 
are  narrow  frame  aluminum;  the  balance 
of  the  area,  steel  frames. 

There  are  no  display  frames  or  change- 
able letter  panels.  Instead,  there  is  a mesh 
metal  panel,  approximately  10x50  feet,  set 
out  from  the  building,  providing  space  for 
easy  installation  of  current  playing  copy, 
and  of  sufficient  size  for  easy  readability  by 
fast-moving  traffic.  This  panel  is  brightly 
flooded  from  above  and  below. 

The  entire  building  is  brightly  lighted 
from  ground  and  roof,  creating  a tremend- 
ous color  display  that  can  be  seen  for 
miles  around. 

The  million-dollar  theatre  is  located  in  a 
suburban  commercial  and  residential  area, 
on  one  of  the  busiest  thoroughfares  in  Den- 
ver. It  is  only  a few  blocks  from  an  inter- 
state freeway,  allowing  fast,  easy  access 
from  any  part  of  the  city,  as  well  as  from 
cities  and  towns  throughout  Colorado.  The 
Continued  on  following  page 


JBiKp 

Special  details  of  the  Coopsr  Cine- 
rama auditorium  are  evident  in  the 
photos  above  and  at  right.  Of  par- 
ticular note,  is  the  seating  arrange- 
ment in  the  circular  auditorium,  with 
the  first  rows  far  back  from  the 
screen.  The  platform  ramp,  never  used 
before,  is  clearly  seen  in  the  as- 
cending "steps,"  each  inclined  up- 
ward slightly  toward  the  screen  for 
greater  seating  comfort.  Chairs  are 
riser-mounted,  eliminating  floor  stand- 
ards. Viewing  angle  from  the  bal- 
cony is  almost  level  with  the  center 
of  the  screen.  A closer  view  of  one  of 
the  intermission  refreshment  lounges 
on  either  side  of  the  auditorium  is 
shown  at  right,  screened  from  the 
auditorium  by  acoustic  metal  grilles 
and  baffles.  The  circular  theme  is 
repeated  in  the  grille  design  and  the 
round  lighting  fixture  in  the  lounge. 

* 


One  wall  of  the  foyer  repeats  the  black 
Roman  brick  of  the  lower  exterior  and  is 
tastefully  decorated  with  wall-hung  planters. 
Comfortable  seating  is  flanked  by  tall  floor 
planters.  This  view  was  taken  from  the  outer 
lobby.  A carpeted,  floating  stairway  leads  to 
the  mezzanine  and,  at  left,  is  the  ticket 
counter  which  continues  into  a refreshment 
counter  and  a coat  checkroom.  The  circle 
motif  is  repeated  again  in  the  custom-made 
carpet  with  a deep  blue  ground  color  with 
top  color  round  spots  of  turquoise,  char- 
treuse, pale  orange  and  yellow.  Flooring 
in  the  foreground  is  cleft  slate  and  con- 
tinues through  the  entry  to  an  outside  patio 
with  facilities  for  a lighted  fountain  and  a 
fireplace.  Concrete  benches  are  provided  and 
the  patio  is  ornamented  with  green  plantings. 


BOXOFFICE  ::  September  11,  1961 


5 


COOPER  CINERAMA  • Denver,  Colo. 


Another  view  of  the  Cooper  Cinerama  foyer,  this  time  looking  out  toward  the  glass  exit  doors,  and 
giving  a better  idea  of  the  size  of  the  12-foot-long  ticket  counter.  The  rack  behind  it  contains  tickets 
for  60  days'  advance  sales.  The  foyer  ceiling  is  sky-blue,  sprayed-on  acoustic  plaster. 


theatre  is  surrounded  by  the  finest  in  motel 
and  restaurant  facilities,  and  is  within  a 
block  of  a major  recreational  center. 

The  approach  by  auto  is  either  by  a left 
or  right  turn  from  a protected,  divided 
highway  into  a “magazine-type”  driveway, 
through  a sheltered  drive  for  discharging 
passengers  at  the  main  entry  door,  and  on 
to  a well-lighted,  blacktopped,  marked 
parking  area  with  a capacity  of  400  cars. 
Special  parking  areas  are  provided  close  to 
entry  for  advance  ticket  purchases. 

The  building  is  set  back  on  the  property 
approximately  100  feet  to  allow  easy  ac- 
cess, landscaping  and  lawns,  providing  a 
feeling  of  space  and  beauty. 

PATIO  WITH  FIREPLACE  AND  FOUNTAIN 

A special  outside  patio  was  created  for 
intermission  smoking  and  visiting.  Since 
the  glass  dividing  the  foyer  and  patio  is 
ceiling  to  floor,  this,  in  effect,  doubles  the 
appearing  size  of  the  already  spacious 
foyer.  The  cleft  slate  in  the  foyer  continues 
through  the  glass  doors  to  the  entry  and 
patio.  The  circular  black  brick  pit  contains 
facilities  for  an  outdoor  fireplace;  water 
and  electricity  for  a lighted  fountain.  The 
color  of  the  slate  is  blue-gray-green,  brick- 
work is  black,  and  the  concrete  benches 
are  cocooned  off  white.  The  patio  is  flanked 
with  Austrian  pine  and  tamarix  planting 
groups. 

The  foyer  has  a sky-blue  ceiling  of 
sprayed-on  acoustic  plaster.  The  custom- 
made  carpet  has  a background  of  deep 
blue,  with  circular  spots  of  chartreuse, 
turquoise,  pale  orange  and  yellow.  The 
foyer  colors  are  completed  with  natural 
walnut,  black  brick,  bittersweet  wall  fabric 
and  bench  fabric. 

Glass  in  the  foyer  area  makes  it  com- 
pletely open  to  the  street.  The  foyer  con- 
tains approximately  3,000  square  feet  of 
floor  area  and  the  entry  floor  is  cleft  slate. 
Walls,  grilles  and  counters  are  of  natural 
walnut,  and  the  approaches  to  the  rest 


Beneath  the  floating  stairway,  with  its  interesting 
balustrade  design,  is  this  attractive  planter  formed 
of  black  brick.  The  planter  flanks  one  of  the  wide 
ramps  leading  to  the  auditorium.  The  textured  wall 
is  bittersweet  fabric.  Each  stair  tread  is  com- 
pletely carpeted — top,  sides  and  bottom — because 
of  the  floating  design.  A beautiful,  specially  de- 
signed chandelier  lights  upward  steps  of  patrons. 


rooms  are  covered  with  a special,  woven- 
plastic  wall  fabric. 

The  ticket  counter  is  approximately 
12  feet  in  length,  and  the  rack  contains 
tickets  for  60  days’  advance  sales.  A spe- 
cial counter  for  handling  mail  orders  is  be- 
hind the  main  counter.  The  ticket  counter 
continues  into  a refreshment  counter 
which  is  combined  with  a coat  checkroom. 
The  only  merchandise  for  sale  is  pre- 
packaged, noncarbonated  beverage. 

The  office  area  is  directly  behind  the 
ticket  and  concessions  counter.  Either 
space  can  be  entered  from  the  manager’s 
office. 

Complete  hi-fi  speaker  systems  to  all 
areas — auditorium,  lounges,  foyer,  rest- 
rooms and  exterior  service  areas — is  con- 
nected to  the  manager’s  office  for  inter- 
mission music  or  for  announcements. 

Wide  passages  leading  from  the  foyer  to 
the  auditorium  ramp  were  specially  created 
for  light  and  sound  control.  Open,  carpet- 
upholstered  stairs  lead  to  the  mezzanine, 
lighted  by  specially  designed  chandeliers. 
Under  the  stairs  and  flanking  the  ramp  are 
huge  planting  boxes  created  of  black  brick. 

The  auditorium  contains  three  projec- 
tion booths:  the  two  side  booths  as  spe- 
cified by  Cinerama  three -projector  sys- 
tem. The  center  booth  is  all-purpose.  The 
sound  system  is  completely  transistor- 
powered,  and  is  far  superior  to  anything 
yet  achieved. 

SEATS  ARE  RISER-MOUNTED 

The  custom-made  seats  are  high,  spring- 
back,  loge  chairs.  They  are  riser-mounted, 
eliminating  standards  from  the  floor.  The 
aisle  standards  were  specially  designed  in 
walnut  wood,  with  each  containing  a spe- 
cial aisle  light  in  its  leading  edge.  The 
platform  ramp,  never  used  before,  inclines 
upwards  slightly  toward  the  screen  which, 
in  effect,  forms  a footrest,  thus  avoiding 
fatigue  by  relieving  body  pressure.  This 
allows  the  back  pitch  to  be  increased,  for 
better  weight  distribution  of  the  body.  All 
platforms  are  completely  carpeted. 

The  mezzanine  seating  area  is  basically 
the  same  as  the  lower  floor.  However,  the 
mezzanine  is  probably  the  preferred  view- 


ing area  since  the  viewing  angle  is  almost 
level  with  the  center  of  the  screen. 

Total  seating  in  the  theatre  is  814;  lower 
floor:  662,  mezzanine:  152. 

The  average  width  per  seat  is  22  inches, 
and  the  back-to-back  spacing  is  38  inches. 
Space  for  three  wheelchairs  has  been  pro- 
vided at  the  rear  lower  floor. 

The  acoustic  wall  treatment  is  perforated 
Masonite,  backed  up  with  Fiberglas,  over- 
laid with  walnut  strips. 

The  Cinerama  screen  is  the  largest  ever 
installed.  It  is  approximately  35  feet  high, 
and  on  the  curve  is  105  feet  in  width.  Bot- 
tom masking  is  created  by  the  stage  floor, 

Continued  on  page  8 


This  is  one  of  the  wide  passages  which  lead  off 
from  the  balcony-bound  stairways  on  either  side  of 
the  foyer  and  into  the  orchestra.  Entrance  here  is 
behind  the  curve  at  right.  These  passages  were 
especially  designed  and  treated  for  light  and  sound 
control.  The  metal,  acoustic  tile  panel  sets  off  the 
intimate  seating  area  charmingly  and  the  tree 
planter  in  the  corner  adds  a refreshing  note. 


6 


The  MODERN  THEATRE  SECTION 


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STEPffiN  MC 

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COOPER  CINERAMA 

and  the  upper  masking  by  the  ceiling.  The 
viewing  effect  is  a picture  going  into  in- 
finity— top,  bottom  and  sides.  The  realism 
and  participation  are  considered  unparal- 
leled. The  bittersweet  curtain  is  168  feet  in 
width. 

The  special,  screened  “intermission"  con- 
cessions lounges  on  both  sides  of  the  audi- 
torium contain  large  planting  areas,  spe- 
cial lighting  chandeliers,  long  benches  and 
beverage  counters.  The  floor  is  slate.  These 
lounge  areas  also  screen  the  exit  stairways 
to  the  parking  area. 

Above  these  lounges  are  huge  acoustic 
grilles,  which  assist  in  screening  the  lounge 
area  and  sidewall  speakers.  Their  main 
purpose,  however,  is  to  assist  in  picture 
viewing  and  participation. 

EVEN  AIR  DISTRIBUTION 

The  ceiling  is  suspended  Airson  acoustic, 
painted  blue-black,  and  is  part  of  the  air 
conditioning  and  heating  system.  The  in- 
dividual 12 -inch -square  acoustic  tiles  are 
slotted  to  allow  air  to  pass  through,  elimi- 
nating anemostats  or  other  air  grilles.  The 
main  purpose,  however,  is  to  provide  even 
air  distribution  without  draft. 

The  attic  spaces  above  the  ceiling  are 
divided  into  four  compartments  or  four 
zones  in  which  the  temperature  can  be 
controlled  separately,  allowing  full  flexi- 
bility to  maintain  comfort.  Each  zone  has 
its  separate  return  air  system  in  the  floor. 
Inside  each  return  air  system  are  temper- 
ature-sensing units,  which  control  the  in- 
coming air. 

Those  familiar  with  theatre  heating  and 
cooling  problems  will  recognize  the  merits 
of  being  able  to  maintain  comfort  in  the 
balcony  separate  from  the  lower  floor — the 
front  of  the  auditorium  separately  from 
midway  back,  and  under  the  balcony;  this 
system  solves  problems  arising  from 


the  build-up  of  body  heat  created  by  filling 
an  empty  house  in  a short  period  of  time; 
or  a partially  filled  theatre. 

The  heating  and  ventilating  and  air 
conditioning  equipment  all  are  located  di- 
rectly above  the  center  projection  booth, 
as  well  as  in  the  open,  fenced  area  behind 
the  restrooms.  The  lobby,  foyer,  restroom 
and  office  heating  and  air-conditioning 
systems  are  completely  separate  from  that 
of  the  auditorium. 

The  patron’s  convenience  and  comfort 
are  the  keynote  throughout,  with  special 
attention  being  given  to  service,  lounge  and 
restroom  facilities.  Both  men’s  and  ladies’ 
restrooms  contain  19  service  units.  The 
rooms  are  entered  through  five-foot  pas- 
sages, without  doors,  for  fast,  unretarded 
two-way  “intermission”  traffic  flow;  and 
the  passages  are  acoustically  treated 
creating  both  a sound  and  light  lock.  The 
floors  are  ceramic  tile  and  ceramic  base. 


The  walls  are  Formica,  and  upper  walls  are 
Curon  acoustic.  The  toilet  partitions  are 
metal,  with  special  size  partitions  installed 
for  wheelchair  patrons. 

Janitor  closets,  usher  and  usherette 
dressing  quarters  flank  the  restrooms. 

Every  factor  and  every  detail  in  the 
building  were  created  especially  for  this 
theatre.  The  end  standards  on  the  seats, 
especially  designed  of  walnut  in  keeping 
with  the  rather  wide  use  of  walnut  in  the 
lobby  areas  and  in  order  to  follow  the  cir- 
cular design  idea,  have  a complete  new 
concept  of  aisle  lights  in  the  bottom  edges. 
While  the  circular  pattern  in  the  carpet  is 
not  particularly  new  with  Cooper,  it  does 
carry  out  the  circular  motif.  The  circular 
design  metal  screens  and  woodwork  design 
details  were  all  created  for  this  house.  Ap- 
parently the  only  stock  item  that  was  in- 
stalled in  the  theatre  was  the  recessed  ceil- 
ing lights,  but  from  there  on  the  balance 


This  photograph,  taken  during 
construction  of  the  Cooper 
Cinerama,  is  particularly  in- 
teresting because  it  so  clearly 
shows  the  circle  design  of  the 
foundation,  framework  and 

ceiling  members.  Construction 
of  the  ever-rising  platform 
ramps  with  their  slight  incline 
upwards  toward  the  screen 
may  also  be  seen  in  the  im- 
mediate foreground.  The  up- 
ward incline  creates  a "foot- 
rest," which  avoids  fatigue  by 
relieving  body  pressure.  This 

arrangement  permitted  the 

back  pitch  of  the  chairs  to  be 

increased  for  better  weight 
distribution  of  the  body. 


8 


The  MODERN  THEATRE  SECTION 


of  the  light  fixtures  was  especially  de- 
signed and  built,  along  with  everything  else 
down  to  such  small  details  as  the  ash  trays. 

The  unique  design  of  the  Cooper  Cine- 
rama is  a modified  concept  of  “The  The- 
atre of  Tomorrow,”  created  by  Melvin  C. 
Glatz,  administrator  of  purchasing,  con- 
struction and  real  estate  for  Fox  Inter- 
mountain Theatres,  after  25  years  of  prac- 
tical experience  in  theatre  design,  con- 
struction and  maintenance. 

Using  the  basic  elements  of  this  revolu- 
tionary design,  Kenneth  Anderson,  general 
manager  of  the  Cooper  Foundation  and 
Cooper  Foundation  Theatres,  retained 
Richai'd  L.  Crowther  and  Associates,  ar- 
chitects of  Denver;  the  Cinerama  engineer- 
ing staff;  and  Berglund-Cherne,  general 
contractors  of  Denver,  to  make  the  project 
a reality.  The  structural  engineers  were 
Johnson  and  Voiland;  electrical,  Sol  Flax; 
mechanical,  Clint  Cator,  all  of  Denver. 

Recently  Anderson  said:  I “have  felt  for 
a long  time  that  the  public  will  patronize 
Continued  on  page  1 1 


Problems  of  Oval  Seating 
In  a Retangular  Building 

As  stated  in  the  accompanying 
article,  the  circular  design  of  the 
Cooper  Cinerama  was  created  to  meet 
what  seems  to  be  the  preferred 
seating  area  in  any  auditorium,  an 
oval  or  circular  pattern  for  the  most 
desirable  seats.  The  least  desirable 
seats  in  a rectangular  building  are  the 
far  rear  seats  on  the  sides  and,  of 
course,  the  closest  seats  to  the  screen. 

An  almost  identical  oval  or  circular 
pattern  could  be  created  in  a square 
building,  if  we  could  eliminate  the  rear 
side  seats;  but,  it  is  my  belief  that  the 
rectangular  building  is  now  obsolete 
and  became  so  with  the  advent  of 
stereophonic  sound,  since  stereo  effects 
are  limited  in  their  effectiveness  at 
somewhere  between  90  and  100  feet, 
which  would  seem  to  indicate  that  for 
the  best  stereo  effects,  the  furthest 
seats  could  be  no  more  than  approxi- 
mately three  times  the  height  of  the 
screen. 

PRACTICALLY  NO  SIDEWALLS 

In  addition  to  this,  in  favor  of  a 
circular  building,  you  have  practically 
no  sidewall  areas,  as  in  a rectangular 
building,  and  it  is  my  feeling  that 
sidewall  areas  with  large  screens  seem 
to  hem  in  the  picture,  so  to  speak,  and 
lessen  the  participation  that  the 
studios  are  trying  to  build  into  their 
movies. 

The  sidewalls  in  the  circular  build- 
ing seem  to  go  off  into  infinity  rather 
than  box  the  screen  in.  I may  be  quite 
alone  in  this  theory,  since  many  people 
prefer  a rectangular  box,  with  the 
screen  filling  up  one  end  of  this  rec- 
tangle. Where  I have  seen  this  in- 
stalled and  tried,  in  my  opinion  at 
least,  the  picture  and  screen  do  not 
appear  as  large  as  they  would  if  they 
had  drapery  trim  on  each  side,  and 
some  degree  of  participation  is  lost. 

— Melvin  C.  Glatz 


National  Theatre  Supply 
Company  is  proud  to  have 
supplied  equipment  and 
furnishings  for  Denver’s 
magnificent  new  Cooper 
Cinerama  Theatre. 

Congratulations  to  the 
Cooper  Foundation  on  this 
great  new  addition  to  their 
dynamic  organization. 


NATIONAL  THEATRE  SUPPLY  COMPANY 

50  PROSPECT  AVE.,  TARRYTOWN,  NEW  YORK  • MEDFORD  1-6200 

Branches  Coast-to-Coast  Albany  • Atlanta  • Baltimore  • Boston  • Buffalo  • Charlotte  • Chicago  • Cincinnati 
Cleveland  • Dallas  • Denver  • Des  Moines  • Detroit  • Hamden  • Hot  Springs  • Indianapolis  • Kansas 
City  • Los  Angeles  • Memphis  • Milwaukee  • Minneapolis  • New  Orleans  • New  York  • Oklahoma  City 
Omaha  • Philadelphia  • Pittsburgh  • St.  Louis  • Salt  Lake  City  • San  Francisco  • Seattle 

SUBSIDIARY  OF  GENERAL  PRECISION  EQUIPMENT  CORPORATION 


BOXOFFICE  ::  September  11,  1961 


9 


C^on  g ra  hi  la  ti 


ionSj  Cooper  Foundation  Theatres 

ON  YOUR  BEAUTIFUL 


COOPER  CINERAMA  THEATRE 

AT  DENVER,  COLORADO 


PHONE 

CHERRY  4-6629 


BERCLUNP-CHERNE  company  801 CURTI5  STREET 

GENERAL  CONTRACTORS  DENVER,  COLORADO 


SCHRIBER 

DECORATING  CO. 

"A  Byword  for  Quality " 

HARD  TICKET  SPECIALIST 

(Reserved  Seats) 

CINERAMA  TICKET  PRINTING 

OUR  SPECIALTY  SINCE  1952 

NATIONAL  TICKET  COMPANY 

Shamokin,  Pa.  1564  Broadway,  New  York  36,  N.Y. 

1066  EIGHTH  STREET 

GUMP 

GLASS 

COMPANY 

R.  L.  Grosh  & Sons 

DENVER,  COLORADO 

STAGE  EQUIPMENT 

1517  BROADWAY 

RELIABLE 

ELECTRIC  CO. 

DENVER,  COLO. 

4118  Sunset  Blvd. 
HOLLYWOOD,  CALIF. 

FINE  CUSTOM  WOODWORKING 

Butler  Fixture 
& Mfg.  Co. 

WEST  5-4623 

CONSTRUCTION 
SPECIALTIES  CO. 

58  SOUTH  GALAPAGO 
DENVER,  COLORADO 

Acoustic  Ceilings 

Nielson  Plastering  Co. 

2323  SOUTH  LIPAN  ST. 

2625  WALNUT 

2635  LOWELL  BLVD. 
DENVER,  COLORADO 

DENVER  23,  COLORADO 

DENVER,  COLO. 

10 


The  MODERN  THEATRE  SECTION 


COOPER  CINERAMA 


Continued  from  page  9 

a high  class,  roadshow  theatre,  in  a metro- 
politan area  such  as  Denver,  which  is  de- 
signed and  planned  with  primary  emphasis 
on  the  total  comfort  and  convenience  of 
people  who  desire  to  see  and  experience  the 
best  in  motion  picture  entertainment.  In 


CREDITS:  Air  conditioning:  Carrier  • Carpet: 
Alexander  Smith,  National  Theatre  Supply  • Chairs: 
American,  NTS  • Stage  curtains:  Premier  • 

Lamps:  Ashcraft  • Lighting  fixtures:  Pittsburg 

Fixtures  • Plumbing:  Crane  • Projectors:  Century 

• Rectifiers:  Ashcraft  • Rewinds:  Neumade  • 
Speakers:  Altec  • Sound:  Cinerama  transistorized 

• Stage  equipment:  Grosh  & Sons  • Hard  tickets: 
National  Ticket  • Monopanel:  Butler  Fixture  & 
Manufacturing  * Roof  deck  and  acoustic  ceilings: 
Construction  Specialties  • Wall  painting  and 
covering:  Schriber  Decorating  • Glass  and  glazing: 
Gump  Glass  • Lath,  plaster,  limpit  asbestos:  Nielsen 
Plastering  • Electrical:  Reliable  Electric  • Hard- 
ware, metal  toilet  compartments:  Builders  Service 
Bureau  • Sheet  metal:  Green  Bros: 


STAGE  CURTAINS 

for  the 

COOPER 

CINERAMA 

THEATRE 

DENVER 
Furnished  by 

Premier  Studios,  Inc. 

414  West  45th  St. 

NEW  YORK  36,  N.Y. 


GREEN 

BROS. 

SHEET 

METAL 

4420  Mclntire 

Golden,  Colo. 

BUILDERS  SERVICE  BUREAU,  INC. 

HARDWARE 

1221  BANNOCK  ST. 

DENVER  4,  COLORADO 


my  opinion,  such  a theatre  must  have  lux- 
urious and  comfortable  seating  and  other 
appointments  and  should,  by  itself,  create  a 
feeling  of  total  pleasantness  for  the  patron. 

“With  these  basic  ideas  in  mind,  we  ex- 
plored every  aspect  of  present  and  future 
exhibition  and  service  requirements, 
placing  total  emphasis  upon  all  factors 
which  might  enter  into  the  selling  of  the 
picture  on  the  screen  to  the  public.  We  de- 
cided to  design  the  theatre  specifically  foi 


Now's  the  Time  to 


By  KEN  PRICKETT* 

It  seems  to  us  this  would  be  an  ex- 
cellent time  to  check  over  the  physical 
theatre  and  see  if  a number  of  low-cost 
improvements  might  be  made. 

To  assist  each  theatre  manager  in 
making  the  inspection  of  his  theatre, 
we  are  hereinafter  outlining  a rather 
simple  theatre  inspection  report.  This, 
used  as  a guide,  should  enable  the  man- 
ager to  pinpoint  various  items  which 
need  attention  to  make  his  theatre 
more  attractive. 

INSPECTION  REPORT 

Time  of  day  checked  

Day  of  the  week  

Date  

FRONT: 

Cleanliness  and  attractiveness 

of  paper  posters  

Condition  of  frames 

Condition  of  backgrounds  

Color  scheme  of  front  

Condition  of  marquee  

Number  of  lines  and  letters  

Lighting  

Are  neon  and  lamps  clean?  

Condition  of  marquee  banner 

fasteners  

Upright  sign  

General  appearance  of  front  

BOXOFFICE: 

Cleanliness,  upkeep  and  paint: 

Inside  

Outside  

Draperies  

Price  Signs  

Ticket  Machine  

Ventilation  

Boxoffice  door  closed  & locked  

Shelves  clean  

STAFF: 

Personal  cleanliness  and  appearance: 

Manager  

Doormen  

Cashiers  

Usher  or  usherettes  

Uniforms  

LOBBY: 

General  appearance  and  appeal  

Ticket  box  and  sand  jars  

Lighting  

Door  mats 

Exit  devices  

Lobby  shop  

Containers  and  dispensing  surfaces 
clean  and  free  from  litter?  

‘Executive  secretory  of  The  Independent  The- 
atre Owners  of  Ohio.  Reprinted  from  the  associa- 
tion Bulletin. 


the  three -booth  Cinerama  process  and  to 
engineer  it  in  accordance  with  the  latest 
Cinerama  technical  requirements. 

“Through  the  use  of  the  circular  theatre 
design,  we  were  fortunately  able  to  accom- 
plish all  of  our  objectives.  The  public’s 
acceptance  of  the  theatre  has  been  most 
enthusiastic.” 


No  portion  of  the  design  may  be  copied  or  used 
without  the  express  consent  of  the  Cooper  Foundation, 
Melvin  C.  Glatz  and  Richard  L.  Crowther. 


Check  Your  House! 


Popcorn  machine  

Cleaning  rags  and  materials 

properly  kept  out  of  sight?  

Careful  personal  cleanliness  in 

handling  concessions  items  

FOYER: 

General  appearance  

Furniture  

Receptacles  for  cigarets?  

Condition  and  cleanliness  of 

carpets  and  floors  

RESTROOMS: 

Are  they  clean?  

Are  proper  receptacles  provided? 

Are  they  clean?  

Condition  of  carpets,  drapes, 

walls,  mirrors,  lighting  

Ventilation  

AUDITORIUM: 

Condition  of  aisle  doors  

Draperies,  exit  doors  

Seats  loose  

Seats  cut  (many  cut  seats  can  be 
repaired  with  a strip  of  mystic 

tape)  

Lighting  

Floors  

Condition  of  carpet  

Is  sound  good  

Is  projection  good?  

Ventilation  

Heating  

Bad  noises  in  auditorium  

Fire  extinguishers  in  proper 

locations?  

EXITS: 

Are  exit  passages  clear  and  clean?  

Are  panic  bolts  oiled  and 

operating?  

Condition  of  exit  lights  

STAGE: 

Is  floor  painted  and  clean?  

Is  screen  clean?  

Is  screen  masking  clean  and 

properly  placed?  

DRESSING  ROOMS: 

If  not  used,  are  they  clean 
and  locked?  

FURNACE  ROOM: 

Are  floors  and  walls  cleaned 

and  painted?  

Is  the  heating  plant  in  good 

condition?  

Is  excessive  oil  and  dirt  present?  

ATTIC  AND  ROOF: 

Is  the  attic  clean?  

Are  the  fire  hazards  apparent? 

Is  the  roof  clean?  (be  sure  to 

clean  after  heavy  snow)  




BOXOFFICE  ::  September  11,  1961 


11 


nancy 


H°LDEN 

THE  world  c 

SUZIE  WONG 

IN  TECHNICOLOR 


■ rmti 

suz& 

MSftG. 


United  Detroit  Theatres  has  given  its  former 
Broadway  Capitol  (below)  located  on  Detroit's  the- 
atre row  a complete  facelifting  and  modernization, 
and  rechristened  it  the  Grand  Circus,  taking  the 
name  from  the  city's  largest  downtown  park  which 
it  faces.  The  marquee  is  the  most  prominent  fea- 
ture of  the  remodeling  because  of  its  huge  size,  the 
north  side  facing  the  park  being  3 2Vz  feet  long  by 
16  feet,  three  inches  high,  with  the  other  side  being 
the  same  height,  but  19  feet,  eight  inches  long. 
The  theatre  name  sign  over  the  attraction  board 
uses  letters  42  inches  and  28  inches  high  on  the 
north  and  south  side,  respectively.  The  attraction 
board  has  room  for  1 1 lines  of  copy  and  uses  three 
sizes  of  letters. 


30191  nticsow  m - p#rrrr 


I wet!  ah.  wimma  Hi-iretttotfT-pttii-Dutixmge- 


MARQUEE  DOMINATES  DETROIT'S  THEATRE  ROW 

New  Life  for  Old  House  After  Complete  Remodeling  and  Updating  Job 


S ignificant  facelifting  among 
Detroit  downtown  first-runs,  the  show- 
cases of  the  local  Rialto,  has  brought  a 
new  atmosphere  and  an  aspect  of  bright- 
ness that  seems  to  have  a carryover  ef- 
fect in  sustaining  boxoffice  business.  Com- 
parison of  reports  over  the  past  year  or 
so  indicates  that  attendance  at  these 
houses  has,  generally,  held  up  much  better 
than  would  be  expected  from  Detroit’s 
generally  depressed  economy.  The  physi- 


cal appearance  of  the  theatres  has  been 
dressed  up,  and  they  look  more  attractive, 
more  inviting  to  customers.  Business  is 
certainly  not  booming  here,  but  at  least 
the  big  theatres  seem  to  be  getting  their 
share,  dependent  upon  current  bookings, 
of  course. 

The  very  atmosphere  of  a revitalized 
Rialto  is  well  typified  in  the  new  and  im- 
pressive front  of  the  Grand  Circus  The- 
atre— latest  to  join  the  parade  of  houses 


being  extensively  remodeled.  This  is  the 
second  house  to  be  remodeled  by  United 
Detroit  Theatres  within  about  a year,  at 
a cost  of  over  $100,000  each.  The  other 
is  the  sister  Madison  Theatre,  just  across 
the  street. 

The  Grand  Circus — which  was  known  as 
the  Broadway-Capitol  until  its  recent  re- 
modeling— takes  its  new  name  from  the 
41/2-acre  Grand  Circus  Park  and,  in  a 
way,  symbolizes  the  rejuvenation  of  major 


In  remodeling  the  lobby  of  the  theatre,  the  solid 
arch  wall  above  the  refreshment  area  has  been 
opened  up  with  glass  for  a more  spacious  effect,  and 
a new  concessions  bar  installed.  The  special  car- 
peting, which  was  custom-made,  features  a design 
based  upon  the  Edison  fountain  across  in  the  park; 
green,  gold  and  renaissance-red  are  the  colors  used. 
Another  innovation  in  the  lobby  is  a counter-type 
boxoffice  to  handle  hard-ticket  sales.  A fireside 
lounge  is  on  the  mezzanine. 


HI  D.AC 

U WWtfRS 

mmi. 

mm 

12 


The  MODERN  THEATRE  SECTION 


Detroit  theatres.  All  eight  of  the  city’s 
downtown  first-run  and  roadshow  theatres 
are  visible  from  a single  point  near  the 
Hazen  Pingree  Monument  in  the  park — 
probably  the  only  major  city  where  this 
concentration  of  motion  picture  theatre 
strength  can  be  found  in  the  United 
States. 

The  marquee  of  the  Grand  Circus  The- 
atre faces  the  park,  which  is  the  largest 
park  in  downtown  Detroit,  and  was  laid 
out  with  several  principal  streets  radiating 
from  it.  The  combination  of  moderniza- 
tion facing  the  park  in  both  the  Madison 
and  the  Grand  Circus  Theatres  is  impres- 
sive. (It  should  be  noted  that  not  all  the 
theatre  improvements  are  visible  on  the 
surface  or  at  a casual  glance.  Thus,  the 
Fox  Theatre  has  recently  spent  about 
$75,000  on  air  conditioning  and  general 
internal  improvements.) 

A V-TYPE  MARQUEE 

The  Grand  Circus  marquee,  the  most 
prominent  feature  of  the  remodeling  pro- 
gram, because  of  its  position  and  size,  is 
a V-type,  but  with  the  two  external  sides 
of  different  lengths,  in  order  to  present 
the  maximum  possible  display  area  to- 
ward the  park  side.  This  is  the  side  most 
visible  to  traffic  in  the  area,  both  vehic- 
ular and  pedestrian,  and  so  located  that 
it  can  be  seen  from  at  least  three  streets. 

The  north  side  is  accordingly  32  V2  feet 
long  by  16  feet,  3 inches  high,  while  the 
south  side  is  19  feet,  8 inches  long,  and 
of  the  same  height  as  the  other  side.  The 
theatre  name  sign  above  the  attraction 
board  area  has  letters  42  inches  high  on 
the  north  side,  and  28  inches  high  on  the 
south  side. 

The  sign  is  all  metal,  with  a porcelain 
(baked  enamel)  finish.  Both  plastic  and 
metal  letters  are  used.  The  name  letters 
are  scintillating  with  a neon  border  for 
the  letters — that  is,  the  field  of  the  letter 
itself  is  equipped  with  a random  type 
flasher  to  give  the  scintillating  effect. 

MARQUEE  HAS  11  LINES  FOR  COPY 

The  border  of  the  attraction  board  is 
a running  flasher  in  yellow.  The  board 
has  eleven  lines  for  copy,  and  a combina- 
tion of  three  sizes  of  letters  is  used — 24- 
inch  letters  of  metal  and  17  and  10-inch 
letters  of  plastic.  Both  blue  and  red  let- 
ters are  used — the  title  is  normally  set  in 
24-inch  red  letters,  with  the  names  of  the 
cast  and  any  catch  lines  placed  in  the 
smaller  plastic  letters. 

The  attraction  board  area  is  lighted  by 
1,500  milliamp  slimline  high-output  fluor- 
escent lamps  from  the  inside,  the  white 
glass  background  being  translucent.  The 
sign  is  entirely  serviced  from  the  inside 
except  for  the  flasher  lamping. 

An  unusual  feature  of  the  marquee 
construction  is  that  the  soffit  carries 
right  through  to  the  front  doors,  instead 
of  terminating  as  usual  at  the  sidewalk 
line — the  doors  are  inset  about  eight  feet 
back  of  this  line. 

The  Grand  Circus  has  been  reduced 
from  3,200  to  1,400  seats,  allowing  more 


CREDITS:  Marquee:  Wagner,  Walter  Horstman  & 
Co.  • Carpet:  Hardwick  & Magee  • Concessions 
equipment:  Jet  Spray  drink  dispenser.  Bally  ice 
cream  cabinet,  Selmix  drink  dispenser,  Butter-Mat, 
Carter-Hoffman  popcorn  warmer  • Lamps:  Strong 

• Projectors:  Simplex  • Screen:  Technikote 

• Seats:  International,  renewed  • Speakers:  Altec. 


spacious  and  comfortable  seating,  and 
good  viewing  qualities  from  all  seats.  It  is 
representative,  UDT  says,  of  the  change 
from  “the  old  days  of  the  mammoth  movie 
palaces  to  smaller,  more  intimate  houses 
with  a luxury  and  smartness  all  their  own, 
and  substantial,  living  room  comfort.” 
Equipment  for  70mm  and  other  wide- 
screen processes  was  installed,  and  the 
house  is  now  equipped  with  an  inside 
counter-type  boxoffice  to  handle  hard- 
ticket  policies.  High  points  of  the  decor 
include : 

1.  Custom-designed,  green,  gold  and  ren- 
aissance-red carpeting  based  on  the 
Edison  fountain  across  the  park. 

2.  Katzenbach  and  Warren  commemorative 
murals  on  gold  background  in  a con- 
temporary lobby  design. 


“Cathedral  lighting”  of  the  colorful 
leaded-glass  lobby  ceiling. 

4.  Fireside  lounge  on  the  mezzanine  with 
marble  fireplace  and  circus-theme 
murals. 

The  house  remains  under  the  manage- 
ment of  Richard  Sklucki,  who  held  the 
post  at  the  Broadway  Capitol  for  seven 
years.  Incidentally,  the  reopening  of  the 
house  was  marked  by  the  award  to 
Sklucki  of  a Corvair  as  first  place  winner 
in  the  circuit’s  New  Faces  contest. 

The  theatre  was  opened  as  the  Capitol 
by  John  H.  Kunsky  (later  John  H.  King) 
in  1922,  with  4,250  seats.  Publix  took  over 
and  changed  it  to  the  Paramount.  George 
W.  Trendle,  Kunsky  associate,  took  over 
operation  in  1934,  when  it  became  the 
Broadway  Capitol. 


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BOXOFFICE  ::  September  11,  1961 


13 


THE  TIME  HAS  COME  ...TO  TALK  OF  MANY  THINGS' 

The  Quality  of  Screen  and  Sound 
Presentation  Depends  on  Various 
Factors  of  Equipment  and  Servicing 


cases,  we  recommended  slightly  larger 
screen  size  which  would  be  much  better  for 
that  particular  auditorium,  in  other  in- 
stances we  suggested  slightly  smaller  size 
for  more  comfortable  viewing.  Selecting 
screen  size  will  always  depend  upon  audi- 
torium height  and  width  and  seating  ar- 
rangement. The  first  row  of  seats  should 
not  be  any  closer  than  15  feet  for  com- 
fortable viewing  and  eyestrain  elimination. 
Moreover,  the  correct  type  of  finish  is  also 
extremely  important  in  any  size  audi- 
torium. Good  screen  illumination  is  a must 
in  any  theatre. 


By  WESLEY  TROUT 

D TJRING  THE 
PAST  THREE  YEARS  We 

have  inspected  pro- 
jection and  sound 
equipment  in  many 
theatres  and  found 
good  and  very  bad 
conditions.  We  have 
made  recommenda- 
tions, in  many  cases, 
for  installation  of 
projection  lenses  of  a 
...  , _ different  focal  length 

es  ey  rout  than  that  being  used 
in  order  to  show  either  anamorphic  or 
regular  (widescreen)  product  to  better  ad- 
vantage. In  so  many  cases  where  the 

wrong  size  of  lenses  was  used,  intended  pic- 
ture information  was  being  eliminated 


(sometimes  drastically)  by  using  under- 
size apertures  which  were  used  to  com- 
pensate the  error  in  lens  focal  length  for 
a given  picture  size. 

This  is  a wTrong  procedure  because  it  is 
very  simple  to  obtain  the  correct  lens  size 
for  a given  picture  size  and  not  eliminate 
picture  information.  Use  the  correct  size 
aperture  opening  and  then  obtain  the  cor- 
rect lens  focal  length  to  secure  the  picture 
size  you  need  for  your  particular  size 
auditorium.  And,  while  we  are  on  the  sub- 
ject of  picture  size,  select  the  correct  height 
and  width  for  your  theatre  that  will  “fit” 
and  can  be  easily  and  comfortably  seen 
from  the  sides  and  back  of  the  last  row  of 
seats. 

We  found  owners  and  managers  very  in- 
terested in  learning  how  to  improve  their 
screen  presentation  and  our  recommenda- 
tions were  carried  out  in  detail.  In  some 


RECOMMENDATIONS  ON  MASKING 

We  have  also  found  picture  masking  un- 
desirable in  many  theatres  we  visited.  In 
some  cases,  movable  sides  and  top  mask- 
ing were  okay,  but  in  other  situations  we 
recommended  movable  top  of  Cinemascope 
and  widescreen  projection,  keeping  the 
width  the  same  for  those  particular  the- 
atres. No  one  can  deny  that  an  unmasked 
picture  showing  edges  of  aperture  plate 
(edges  sometimes  having  lint)  does,  to  a 
certain  degree,  detract  from  the  projected 
picture.  A sharp  picture  edge  is  most  de- 
sirable and  can  only  be  accomplished  by 
masking  slightly  into  the  picture  so  that  a 
sharp  edge  can  be  secured  but  still  no  pic- 
ture information  sacrificed.  Neat  picture 
trim  should  be  a “must”  in  any  first-class 
theatre,  and  the  cost  is  so  small  it  should 
not  be  ignored. 

Before  we  proceed  further,  we  want  to 
Continued  on  page  16 


ASHCRAFT 

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14 


The  MODERN  THEATRE  SECTION 


Naturally  They're  Preferred 


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BOXOFFICE  ::  September  11,  1961 


15 


QUALITY  SCREEN  PRESENTATION 


IN  PROJECTION 


Kollmorgen  lenses  rate  tops  in  the  motion 
picture  industry.  Used  exclusively  with 
Cinerama,  they  are  standard  equipment 
in  more  than  70%  of  American  theaters. 
Wire  sharp  contrast  of  the  projected 
image  on  the  screen — the  whole  screen — 
is  typical  of  the  outstanding  performance 
of  super  snaplite®  lenses. 

Other  advantages  that  add  up  to  supe- 
rior screening  with  super  snaplites  are: 
Fastest  lens  speeds 
Uniform  illumination 
Crystal  clarity 

Wide  range  of  focal  lengths 
Sealed  construction 


Bulletin  222  describes  Kollmorgen 
lenses  in  detail.  See  your  equip- 
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Continued  from  page  14 

point  out  that  the  most  significant  aspect 
of  efforts  during  the  past  few  years,  pro- 
jectionwise,  is  the  wonderful  improvement 
in  projection  lenses  and  screens.  Light 
readings  have  gained  considerably  due  to 
more  light  output  from  greatly  improved 
lenses  because  of  technical  advances  which 
produce  lenses  with  a higher  speed  and 
still  give  a very  sharp  overall  focus.  Also, 
the  improved  screen  surfaces  now  reflect 
more  light  but  still  project  a sharply 
focused  image  and  eliminate  any  eyestrain. 
This  permanent,  intrinsic  progress  has 
come  gradually  and  steadily;  but  we  know 
it  will  not  stop  here  and  manufacturers 
and  research  engineers  will  continue  this 
wonderful  progress,  and  the  advancement 
of  the  art  of  better  projection  will  continue 
in  the  future. 

MOTION  PICTURE  TECHNOLOGY  ADVANCED 

Manufacturers  continually  strive  to  ad- 
vance motion  picture  technology  basically. 
It  is  their  aim,  and  that  of  others  in  the 
motion  picture  industry,  to  make  the  the- 
atrical screen  a more  powerful  medium 
and  make  the  projected  image  superior  in 
every  respect  over  any  other  entertainment 
medium.  Moreover,  the  quality  of  sound 
reproduction  has  greatly  improved,  both 
optical  and  stereosound  reproduction. 

In  recent  years  there  have  been  many 
changes  in  amplifier  circuits  that  have 
brought  about  higher  quality  reproduction 
— free  of  unwanted  distortion.  As  the  sub- 
ject of  amplifiers  is  far  too  lengthy  to  be 
covered  in  one  article,  we  shall  just  discuss 
a few  of  the  important  features  of  ampli- 
fier construction  that  contribute  to  high 
quality  reproduction,  if  other  related 
units,  namely — soundhead,  optical  system 
and  pre-amplifiers — are  correctly  adjusted 
and  matched. 

"PUSH-PULL"  OPERATION 

Widely  used  in  modern  theatre  ampli- 
fiers are  two  vacuum  tubes,  called  "push- 
pull”  operation,  and  an  output  trans- 
former, in  the  final  stage — the  output  stage 
of  the  audio  amplifier.  But  care  should  be 
used  in  selecting  known  high  quality  tubes 
and  to  see  that  they  are  in  balance  (per- 
fectly matched)  or  the  purpose  of  this  par- 
ticular stage  will  be  defeated  and  you  will 
have  inferior  sound  output.  These  two 
tubes  must  work  together  and  help  to  keep 
the  sound  output  distortionless,  provided  no 
distortion  is  originating  from  mismatching 
of  units,  defective  tubes  in  the  other  stages, 
sound  lens  out  of  focus  or  defective  pre- 
amplifier. 

Moreover,  one  should  keep  in  mind  that 
to  deliver  fairly  large  amounts  of  acoustical 

Continued  on  page  18 


DIAMOND 


RIN6SD0RFF  CARBON  CORP.  East  McKeesport.  Pa 


Changeable  Letters 


1712  JACKSON  ST. 
OMAHA  2.  NEBRASKA 


STANDARD  or  BALLOON 


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16 


The  MODERN  THEATRE  SECTION 


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Without  interrupting  the  show,  the  readings  are  made  by  simply 
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This  is  just  one  more  modern  tool  carried  in  each  sales  engineer’s 
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BOXOFFICE  ::  September  11,  1961 


17 


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QUALITY  SCREEN  PRESENTATION 


Continued  from  page  16 

energy  needed  to  produce  adequate  sound 
loudness  in  auditoriums  for  the  presenta- 
tion of  motion  pictures,  loudspeakers  must 
be  provided  with  considerable  electrical 
driving  power  from  the  final  stage.  Push- 
pull  operation,  with  high  power  output,  will 
furnish  enough  power,  according  to  the 
size  of  the  amplifier,  for  any  size 
auditorium. 

For  theatres  seating  around  250,  10  watts 
would  be  sufficient;  seating  capacity  up  to 
1,000  at  least  50  watts  or  not  less  than  35 
watts.  Drive-in  theatres  generally  require 
not  less  than  100  to  200  watts  of  power.  It 
pays  to  have  reserve  power  and  not  over- 
drive your  amplifiers  as  this  can  cause  dis- 
tortion in  any  sound  system.  This  power  is 
furnished  mostly  by  the  final  stages  of 
amplification.  The  preceding  stages  func- 
tion only  to  increase  the  magnitude  of  the 
low  signal  voltage  produced  by  the  sound - 
head. 


INCREASING  WEAK  SIGNALS 

In  many  systems,  pre-amplifiers  are  used 
to  increase  the  weak  signal  from  the  sound- 
head  and  then  feed  this  into  the  input  of 
the  power  amplifier.  To  further  clear  this 
statement  about  increasing  signal  from  in- 
put of  power  amplifier,  all  other  stages  in 
an  amplifier  (except  for  special  purpose 
types)  are  “voltage  amplifier”  or  “gain” 
stages,  since  their  function  is  to  produce  an 
increase,  or  “gain”  in  the  magnitude  of  the 
signal  voltage  from  the  photocell  in  the 
soundhead. 

Transistors  are  now  rapidly  replacing  the 
vacuum  tube  because  they  are  practically 
troublefree  in  operation  and  give  years  of 
continuous  service  without  replacement. 
Amplifiers  can  be  made  more  compact  and 
take  up  less  space  and  still  deliver  suffi- 
cient power  for  most  any  size  auditorium. 
A slightly  different  servicing  technique  is 
required  but  can  easily  be  learned  via  a 
good  text  book  on  transistors. 

We  have  covered  a few  high  points  on 
amplifiers.  As  the  subject  of  amplifiers  is 
far  too  lengthy  to  be  covered  in  a single 
article,  we  will,  from  time  to  time,  present 
additional  helpful  articles  on  theatre  sound 
systems  in  this  department. 

We  want  to  point  out  here  that  servicing 
of  theatre  amplifiers  should  be  done  only 
with  high  quality  test  equipment,  because 
low-resistance,  cheap  test  equipment  can 
damage  your  equipment,  because  it  may 
draw  too  much  current  and  the  reading 
probably  would  be  inaccurate. 

OBTAINING  OPTIMUM  FOCUS 

In  many  theatres  we  have  found  opti- 
mum focus  could  not  be  obtained.  In  many 
situations  the  failure  of  good  overall  focus 
was  due  to  mechanical  misalignment  which 
could  be  corrected  on  the  spot;  in  other 
cases,  we  recommended  installation  of  a 
higher  quality  lens  and  speed.  In  some  of 
our  tests,  we  found  that  an  f/1.9  speed  lens 
would  give  more  light  and  a better  overall 
focus,  but  in  others  it  was  best  to  use  f/1.7 
in  order  to  obtain  good  definition.  Too,  the 
lens  and  reflector  speed  should  be  matched 
as  closely  as  possible  for  optimum  results. 
For  example:  If  an  f/1.7  e.  f.  projection  lens 
Continued  on  page  20 


loss 


Light  is  reflected  from  the  front  surface . . . 
does  not  pass  through  the  glass  twice,  as 
with  second  surface  mirrors. 

Reduce  film  buckle.  Improve  focus.  No 
emulsion  blistering.  Less  coating  deteriora- 
tion and  pitting  by  arc  ejections  than  second 
surface  reflectors. 


18 


The  MODERN  THEATRE  SECTION 


FOR  FINEST,  LOW  COST  TO/35  PROJECTION 


SEE  A NATIONAL  THEATRE  SUPPLY  BRANCH 


THEY  INSTALL  35/70  SPECIAL  ARC  LAMPS 


ABOUT  A CONVINCING  DEMONSTRATION  NOW 


BOXOFFICE  ::  September  11,  1961 


19 


QUALITY  SCREEN  PRESENTATION 


Continued  from  page  18 

is  used,  then  an  f/2.0  speed  reflector  will 
match  for  maximum  results. 

The  most  popular  and  satisfactory  pro- 
jection lens  speeds  are  f/1.7,  f/1.8  or  f/1.9. 
These  can  be  used  with  most  of  the  leading 
makes  of  projection  arc  lamps  that  have  a 
reflector  speed  of  f/2.0  and  a reflector 
diameter  of  18  inches.  Manufacturers  list 
the  speed  of  their  reflectors  in  their  in- 
struction books  or  on  the  reflector.  The 
speed  of  the  projection  lens  should  be 
“matched”  accordingly  for  maximum  light 
output  and  good  overall  screen  illumina- 
tion. 

We  have  heard  arguments  that  if  an 


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f/1.7  lens  is  used,  then  an  f/1.7  speed 
projection  lens  would  be  the  perfect  match. 
This  is  only  partly  true  because  we  have 
made  many  tests  in  actual  working  condi- 
tions and  found,  that  with  this  setup,  the 
light  gain  will  be  mostly  in  the  center  and 
the  edges  will  suffer.  The  correct  match  is 
determined  by  using  various  reflector  and 
lens  speeds  under  actual  working  condi- 
tions. You  will  find  that  the  most  popular 
components  to  use  are  an  f/2.0  reflector 
with  either  f/1.8  or  f/1.9  lens.  Of  course, 
one  should  keep  in  mind  the  quality  of  the 
projection  lens  and  the  type  of  projection 
lamp  used  when  making  installation  to  ob- 
tain the  very  best  light  possible,  good  defi- 
nition and  good  overall  focus.  Moreover, 
the  alignment  of  the  optical  system  plays  a 
very,  very  important  part  in  obtaining 
maximum  light  from  your  equipment. 

Optical  manufacturers  have  greatly  im- 
proved, in  recent  years,  their  lens  formulas, 
resulting  in  a much  improved  pickup  of 
the  light  beam,  the  rear  element  working 
closer  to  the  film,  practically  eliminating 
“spillover”  of  light  because  the  lens  barrel 
is  longer  and  coated  inside.  Better  lens 
combinations  make  for  better  definition. 

MOST  THEATRES  NEED  MORE  LIGHT 

During  our  treks,  we  found  that  most 
theatres,  particularly  drive-ins,  could  use 
more  light.  This  discussion,  though  brief, 
should  conclusively  prove  to  anyone  that 
there  are  many  factors  to  take  into  con- 
sideration when  desiring  more  light  or 
better  definition,  namely,  reflector  and 
lens  speed,  quality  of  lens,  diameter  and 
type  of  arc  lamp  and  screen  surfaces.  Keep 
in  mind  that  the  newer  types  of  projection 
lenses  are  far  superior  to  old  types. 

The  projection  screen  is  an  extremely 
important  unit  in  your  theatre.  All  the 
beauty,  contrast  and  color  pictures  can  be 
shown  at  their  best  only  when  the  right 
type  of  screen  surface  is  used;  second, 
working  in  conjunction  with  the  screen, 
are  high  quality  projection  lens  and  mod- 
ern type  projection  arc  lamps.  If  the  lat- 
ter units  are  not  up  to  par,  then  the  pro- 
jection screen  will  fail  in  its  purpose. 


In  the  past  couple  of  years  several  im- 
portant surfaces  have  made  their  debut; 
one  of  these  types  is  the  new  pearl-sur- 
faced screen.  The  new  surface  (specular 
type  surface)  has  approximately  a total  re- 
flection of  90  per  cent  or  more,  depending 
upon  various  auditorium  conditions.  This 
is  a much  higher  percentage  of  reflection 
over  the  best  matte  white  type  which  has 
only  73  per  cent  for  the  best  sprayed  or 
coated  aluminum  surfaces.  Thus  total  re- 
flected light  available  is  near  the  practical 
limit  for  hard-top  theatres. 

Of  course,  there  are  several  other  types  of 
screen  surfaces  we  have  found  very  satis- 
factory, but  many  of  these  surfaces  do  not 
reflect  the  light  well  enough  in  large,  wide 
auditoriums.  For  wide  houses,  we  can 
recommend  this  surface  or  high  gain  white 
surface  with  suitable  ingredients  that  will 
reflect  a high  percentage  of  light  without 
being  glary,  will  have  good  contrast,  etc. 

While  buying  a new  screen  is  more  im- 
portant today  than  ever  before,  buying  the 
right  kind  of  screen  is  equally  important. 
Don’t  just  buy  a screen — or  don’t  pick  your 
screen  on  price  alone.  Real  economy  lies 
in  purchasing  equipment  that  gives  satis- 
faction and  possesses  wearing  qualities. 
Look  for  fabric  that  will  stay  white  and 
pliable  and  give  long  service.  And  buy  one 
that  best  complements  the  projection 
angles  and  the  equipment  you  have  in  your 
projection  room — whether  it  be  white, 
silver  or  some  other  well-known  and 
proved  screen  surface.  Have  your  dealer 
demonstrate  a large  sample  of  his  par- 
ticular screen  for  comparison  with  others 
and  then  select  only  the  one  best  suited 
for  your  theatre. 


The  projectionist  should  spend  as  much 
time  as  possible  with  the  installation  engi- 
neer to  become  familiar  with  methods  that 
have  proven  successful  in  other  installa- 
tions of  the  same  type  of  projection  and 
sound  equipment. 


Readers'  Service  Bureau  coupon,  page  31. 


USE  UP  ih.se  CARBONS! 


Full  Refund 
if  not  1 00% 
Satisfied 


CALI  CARBON  COUPLERS 
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" They're  Expendable " 

The  most  popular  carbon  saver.  Used  by  more 
theatres  than  ALL  other  makes  COMBINED. 

Per  Hundred,  postpaid:  Not  Packed  in 
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6mm  $2.25  8mm  $2.75 

7mm  $2.50  9mm  $3.25 

No  worrying  about  injury  to  high  priced  car- 
bon savers.  Burn  'em  up,  you  still  profit 


FOR  ROTATING  CARBONS 
10mm  or  11mm  EXTENDER  KITS 
Complete  for  2 lamps  $8.50 

They  save  25%  or  more  of  carbon  costs. 


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CALI  Products  Company 


3719  Marjorie  Way 


Sacromento  20,  Calif 


The  WORLD'S  LARGEST  Producer  of  Carbon  Savers 


At  all  progressive  theatre  supply  houses. 

1955  . . . PRICES 


• • • 


1961 


These  1955  prices  must  be  raised  on  October  1st  to  conform  to  a raise  in  all  our  present 
costs;  this  is  our  first  change  in  six  years. 


20 


The  MODERN  THEATRE  SECTION 


Marquee  Continuous  Opening 


In  the  recently  remodeled  marquee  at  the  Apollo 
Theatre,  New  York  City,  the  display  is  one  con- 
tinuous opening  with  Plexiglas  background.  Wagner 
plastic  and  aluminum  letters  in  various  sizes  are 
used  to  form  the  copy.  Remodeling  of  the  marquee 
was  done  by  Artkraft  Strauss  Sign  Corp. 


Earnings  and  Sales  Up 

Earnings  of  Royal  Crown  Cola  Co.  for 
the  six  months  ended  June  30,  1961, 
amounted  to  $583,035  after  providing 
$636,000  for  federal  and  state  income  tax- 
es; as  compared  with  earnings  of  $554,802 
reported  for  the  comparable  1960  period, 
after  providing  $616,000  for  federal  and 
state  income  taxes. 

Sales  of  the  company’s  products  reached 
an  all-time  high  for  the  six-month  period. 


BalCOLD 

REFLECTORS 

DOUBLE 

FILM 

LIFE 


PORTHOLE  BLOWER 


for  CLEANER  PROJECTION 


• For  Indoor  and 
Drive-In  Theatres. 


• One  Model  for 
ALL  Types  of 
Projectors. 


• Keeps  Expensive 
Equipment  Clean. 


The  Big  Difference  in 
Quality 


"Permanent  Mold" 
Universal® 


In-a-Car  Speaker 


Speaker  units  have  two 
season  warranty.  Liberal 
trade  allowance  after  war- 
ranty expires. 

Speakers  are  subjected  to 
alternate  100  hour  ultra  vio- 
let heat  and  salt  spray  sub- 
mersion test. 

Your  Assurance  of  the  Best 
Also  3 other  models  in-a- 
car  speakers  to  choose  from 


Write  or  Wire  for  Full  Details,  Prices  on>  All  Your 
Drive-In  Theatre  Equipment  Needs. 


DRIVE-IN  THEATRE  MFG.  CO. 

505  W.  9th  Street,  HA  1-8006— 1-S007,  Kansas  City,  Mo. 


. . . because  BalCOLD  Reflectors  cut  heat  in  half! 


Heat  is  tough  on  film  prints — especially  when  they  can  cost  up- 
wards of  $7000. 

But  BalCOLD  Reflectors  save  damage  costs  by  keeping  film  cool. 
They  have  actually  doubled  film  life.  Says  one  theatre  man: 

“Used  to  get  about  150  runs  of  a film  with  ordinary  reflectors. 
Using  BalCOLDs,  I got  303  runs  with  Porgy  and  Bess,’  365  runs 
with  ‘Can  Can.’  ” 

What’s  more,  reduced  film  heat  means  no  more  focus  drift, 
greater  depth  of  field.  BalCOLD  Reflectors  far  outlast  ordinary 
reflectors  and  are  lots  easier  on  projectors  and  lenses. 

Next  time  you  replace  silvered  reflectors,  replace  them  with 
BalCOLD — the  only  reflector  whose  proven  contribution  to  the 
advancement  of  motion  picture  projection  has  won  for  its  designers 
the  highly  regarded  technical  award  from  the  Academy  of  Motion 
Picture  Arts  and  Sciences. 


BAUSCH  & LOMB  INCORPORATED 
72021  Bausch  St.,  Rochester  2,  N.  Y. 

Send  me  BalCOLD  Data  Brochure  E-35. 


Academy  of  Motion  Picture  Arts  and  Science 
Honorary  Award  for  Optical  Service  to  the  Industry 


i i 


BOXOFFICE  ::  September  11,  1961 


21 


This  lobby  display  at  the  Capitol  Theatre  in  Hamilton,  Ontario,  had  "everything" — a clever  slogan, 
good  merchandising  copy,  a squirrel  nibbling  on  one  of  the  garlands  of  peanuts  surrounding  the  frame, 
Mr.  Peanut  himself  and  an  entry  box  for  the  guessing  contest.  An  easel  sign  nearby  announced  the 
contest.  The  sign  had  a bright  yellow  background  with  red  and  brown  copy. 


T EN  THOUSAND  dollars  WOl’th  Of 
nuts  sold  in  six  weeks!  Sounds  like  that’s 
for  the  squirrels! 

But  that’s  just  what  the  enthusiastic 
managers  and  concessions  attendants  of 
the  Odeon  theatres  in  Canada  did  last  fall. 

All  this  enthusiasm  was  generated  by  a 
six-week  Planters  Jackpot  Contest  which 
not  only  produced  that  terrific  sales  figure 
but  also  created  a demand  which  has  seen 
many  subsequent  repeat  sales. 

Further,  the  contest  results  achieved  the 
purpose  of  reaching  the  sales  level  required 
to  increase  Odeon’s  profit  structure  on 
Planters’  products  for  the  current  calendar 
year. 

THREE  CONTEST  CATEGORIES 

Prize  money,  $700,  in  which  Planters 
Nut  and  Chocolate  Co.  cooperated,  was  of- 
fered in  three  categories:  1)  Highest  cents 
per  patron  of  Planters’  25  and  35-cent 
lines;  2)  Highest  gross  sales  of  these  lines; 
3)  Best  display  and  merchandising  promo- 
tion. Prizes  in  the  first  two  categories  were 
$100,  $50,  $25,  $15,  $10,  $10  for  the  man- 
agers, and  $25,  $15,  $10,  $5,  $5,  $5  for  the 
candy  girl. 

In  the  last  category  prizes  went  to  the 
winning  managers  in  the  amounts  of 
$50,  $25,  $15,  and  $10. 

There  was  also  a special  prize  to  the  dis- 
trict office  of  the  district  which  had  the 
highest  cents  per  person,  to  be  dispensed  at 
the  discretion  of  the  district  manager. 

Contest  regulations  were  that  total  sales 
of  Planters  25  and  35-cent  lines  would  be 
calculated  to  determine  the  cents  per  per- 
son and  gross  sales  figures.  It  was  not  nec- 
essary to  sell  the  35-cent  lines  and  theatres 
could  concentrate  on  the  25-cent  lines  if 
desired.  However,  sales  of  Planters’  five 
and  ten-cent  peanuts  did  not  count. 

The  25-cent  and  35-cent  lines  were  al- 
monds, peanuts,  mixed  nuts,  brazils,  fil- 
berts, pecans,  raisins  and  walnuts,  all  choc- 


olate coated.  In  addition,  the  25-cent  line 
included  blanched  and  Spanish  peanuts, 
mixed  nuts,  cashews  and  pistachios,  all 
salted,  and  carmel  corn. 

It  should  also  be  reported  that  Jim  Miron, 
general  sales  manager  of  Planters,  said  that 
the  contest  was  the  most  successful  promo- 
tion in  which  the  company  has  ever  co- 
operated, and  that  the  Planters  salesmen 
sent  in  glowing  reports  of  the  enthusiasm 
shown  by  the  theatres.  In  fact,  so  delighted 
was  the  company  with  the  results  that 
Planters  gave  additional  prizes  of  merchan- 
dise and  premiums  to  the  first  five  man- 
agers in  each  category  after  the  money 
winners. 

It  should  also  be  said  here  that  there  was 
more  than  the  money  incentive  to  turn  the 


This  was  the  section  of  the  showcase  in  the  main 
bar  at  the  Capitol,  carrying  a card  announcing  the 
contest.  The  case  was  filled  with  bags  and  bags  of 
peanuts  in  the  shell,  and  the  groups  of  tickets  for 
prizes  were  displayed  fanned  like  hands  of  cards. 
(See  at  right.) 


ODEON  MANAGERS 

Sales  Efforts  in  Jackpot 
Contest  for  Nut  Items 
Move  $10,000  Worth 
In  Just  Six  Weeks 

theatre  managers  into  “balls  of  fire.”  There 
was  a steady  barrage  of  stimulating  “flyers” 
from  the  home  office  which  were  developed 
by  C.  L.  Sweeney,  director  of  confections 
sales  for  Odeon,  and  his  able  assistant,  Bob 
Gardner.  There  was  also  the  in-the-field 
effort  of  the  district  managers,  Art  Bahen, 
eastern  Canada;  Steve  McManus,  Ontario; 
and  Gerry  Sutherland,  British  Columbia. 

And  Jack  Walker  who  acts  as  chief  recorder 
and  statistician  in  the  home  office  played 
an  invaluable  part  in  the  success  of  the  con- 
test. 

GIMCRACKS  ON  FLYERS 

The  before-mentioned  flyers  were  mim- 
eographed, most  of  them  with  a “Planters 
Jackpot”  heading  with  Mr.  Peanut  standing 
debonairly  between  the  two  words.  Some  of 
them  offered  display  and  promotion  sug- 
gestions; others  featured  Mr.  Peanut  amus- 
ing gimcracks  such  as  a peanut  butter 
spreader  of  plastic  attached  to  a sheet 
bearing  the  following  in  large  letters: 
“Spread  the  Word  About  Planters  Nuts  and 
Cut  into  Some  of  the  Prize  Money!  Take  it 
from  an  Old  Salt,  It  pays  to  Display  and 
Suggest  Planters  Nuts!” 

Then  there  was  the  one  with  a Mr.  Pea- 
nut nutpick  attached  to  a sheet  urging 
“ ‘Pick’  Your  Way  to  Bigger  Sales  (Planters 
of  Course),”  and  the  one  with  a plastic 
lace  coaster  saying  “ ‘Place’  Your  Confi- 
dence in  Planters  and  ‘Coast’  to  Bigger 
Sales  and  Bigger  Profits.”  Play  on  the 
product  was  made  with  a flyer  command- 
ing “Get  Out  of  Your  Shell  and  Sell,  Sell, 

Sell.” 

Planters  salesmen  visited  every  theatre 
before  the  start  of  the  contest  to  supply 
advertising  materials  and  assistance.  Ac- 
cording to  reports,  some  managers  asked 
for  anything  and  everything,  and  if  at  all 
possible  they  got  it. 

WINNERS  IN  THIRD  CATEGORY 

Shown  on  these  pages  are  pictures  of 
some  of  winners  of  the  third  contest  cate- 
gory: “Best  display  and  merchandising  pro- 
motion.” 

Ralph  Bartlett,  manager  of  the  Capitol 
in  Hamilton,  won  first  prize  with  his  really 
clever,  eye-stopping  lobby  displays.  Even 
his  contest  presentation  was  outstanding, 
being  an  oversize  portfolio  of  pictures  and 
artistically  outlined  explanations.  The 
cover  was  titled:  "The  Case  of  the  ‘Choco- 
late Coated’  ...  or  ‘Just  Plain  Nuts’  ” and 
beneath  a sketch  of  a gowned  and  capped 
professor  was  “Professor  Ralph  Bartlett, 

D.  C.* — ^Doctor  of  Concessions.” 

Bartlett  explained  his  approach  to  the 
contest  as  first  contacting  the  Planters 


22 


The  MODERN  THEATRE  SECTION 


DELIVER  A PLANTERS'  PUNCH! 


salesman  to  obtain  a six-foot  Mr.  Peanut, 
a large  quantity  of  peanuts  in  the  shell  for 
a contest  and  three  huge  bags  of  peanuts 
in  the  shell  strung  together. 

Then  he  sat  down  for  a “think”  session, 
jotting  down  every  idea  that  came  into 
his  head,  whether  good,  wild  or  impractical, 
for  further  consideration.  What  he  decided 
on  was  a six-sheet  lobby  sign  for  which 
he  had  a frame.  He  sketched  what  he 
wanted  the  sign  man  to  do  for  him  and, 
in  his  own  words,  the  result  “was  a gasser.” 

He  picked  the  theme:  “With  all  due 
respect,  may  we  suggest  NUTS  to  YOU.” 
The  sign  featured  a squirrel  nibbling  on  one 
strand  of  those  strung-together  peanuts  in 
the  shell,  the  rest  of  them  being  draped 
completely  around  the  sign.  Beside  the 
sign  stood  Mr.  Peanut  holding  a can,  and 
in  front  of  him  was  an  entry  box  for  the 
guessing  contest. 

Bartlett  had  signs  about  the  contest 
Continued  on  following  page 


At  the  Odeon  Danforth  Theatre  in  Toronto,  a properly  garbed,  real-life  peanut  man  added  interest  to 
the  use  of  the  Planters  cart  set  up  near  the  stand,  where  almost  the  entire  backbar  was  devoted  to  the 
nuts.  Two  cut-out  easel  signs  of  Mr.  Peanut  gave  further  impact.  Garlands  of  peanuts  in  the  shell 
made  a draped  top  for  the  stand  which  was  heavily  stocked  with  the  packaged  nuts. 


Turtles  With  Letters  on  Their  Backs  Keep  Patrons  Guessing  for  Free  Passes 


Center  panel  of  the  poster  display.  Turtles  and  peanuts  display  in  the  cart. 


Interest  in  the  turtles  was  great. 


A tremendous,  3-D  poster  display  and  a 
combination  display  and  stunt  won  second 
place  in  the  display  and  merchandising 
category  for  Manager  R.  Gaboury  and  his 
staff  at  the  Villeray  in  Montreal. 

For  the  poster,  the  coming  attractions 
panel  was  removed  from  its  frame  and  in 
its  place  was  put  a jute  background, 
108x44  inches.  In  the  center,  a poster  with 
a calypso  player  and  dancer  was  installed 
and  on  it  was  inscribed  (in  French)  “Of 
All  the  Exotic  Fruits,  the  Nut  Is  Most 
Often  Digested  and  of  All  the  Kinds, 
Planters  Is  the  Preferred.” 

Surrounding  this  center,  ten  different 
kinds  of  fruit  were  held  in  place  glued  to 
the  jute.  The  fruits  were  interspersed  with 
peanuts  in  the  shell,  which  were  painted 
in  various  bright  colors,  and  with  empty 
and  full  Planters  bags.  Above  the  center 
display  was  a head  carved  from  a coconut. 
The  display  was  a patron-stopper! 

The  word  “Planters”  in  large  red  letters 
in  the  middle  of  the  poster  set  the  theme  in 
the  patrons’  minds,  and  the  bright,  flashing 
colors  trained  on  the  display  aroused  their 


curiosity  to  read  the  sign  to  see  what  it 
was  all  about. 

As  one  gentleman  said,  during  inter- 
mission, “It  looks  good  enough  to  eat.”  It 
was!  There  was  also  the  case  where  a 
man  passing  by  the  theatre  saw  the  lobby 
display  and  came  in  to  buy  some  nuts. 

The  display-stunt  was  original  and  in- 
triguing. The  inside  of  a cardboard 
Planters  pushcart  was  lined  with  foil  wrap 
and  more  of  the  painted  peanuts  were 
scattered  about,  and  then  eight  turtles  were 
added,  each  with  a letter  of  the  word 
Planters  painted  on  its  back.  All  this  was 
covered  with  a transparent,  plastic  sheet 
so  the  turtles  could  not  be  handled  by  the 
public. 

To  the  centerpost  of  the  cart,  three 
shelves  were  added,  and  empty  Planters 
bags  were  suspended  from  each  shelf.  The 
post  was  topped  with  a sign  stating: 
“Watch  These  Turtles.  If  you  see  them 
formed  to  make  up  the  word  Planters  in  a 
reasonable  order,  you  may  claim  a free  pass 
from  our  doorman.” 

“The  reaction  of  the  patrons  was,” 


Gaboury  says,  “out  of  this  world,  and  com- 
ments flew  fast  and  furious.  Among  these 
were  a few  requests  for  stools  so  they  could 
sit  and  watch  the  turtles  and  try  to  win  a 
free  pass. 

“The  sales  staff  was  very  enthusiastic 
about  the  contest  and  put  forward  every 
effort  to  make  it  a complete  success.  They 
were  there  with  a suggestion  for  hesitant 
customers  and  also  for  the  ones  who  know 
what  they  want  but  can’t  find  it.  A 
smiling  face  and  a happy  ‘Thank  You,  Sir’ 
are  good  advertising  in  anybody’s  book.” 

The  turtles  were  adopted  by  the  staff 
and  everyone  lent  a hand  caring  for  them. 
They  were  even  given  names  according  to 
the  letters  on  their  backs:  Peter,  Leonard, 
Arthur,  Norman,  Tommy,  Edward,  Roger 
and  Sammy. 

Gaboury  had  (tongue  in  cheek)  con- 
templated a party  after  the  contest  at 
which  he  would  serve  turtle  soup,  and  fruit 
salad,  with  Technicolor  peanuts  for  appe- 
tizers, but  thought  better  of  it  when  he 
remembered  the  S.P.C.A.  and  the  health 
department. 


BOXOFFICE  ::  September  11,  1961 


23 


DELIVER  A PLANTERS'  PUNCH 


Continued  from  preceding  page 

printed  as  well  as  entry  forms  and  decided 
against  holding  the  contest  away  from  the 
theatre  as  he  wanted  to  sell  nuts  there  and 
control  the  contest  from  there.  The  signs 
were  prominently  displayed  in  the  lobby 
and  near  the  concessions  stand,  and  he 
cleared  out  a large  section  of  the  front 
showcase  in  the  main  bar  and  poured  in 
bags  and  bags  of  shell  peanuts.  To  sell 
more  nuts,  he  offered  to  double  the  prizes 
of  tickets  if  the  winning  entries  were  en- 
closed in  an  empty  Planters’  25-cent  cello 
bag. 

All  other  stock  was  cleared  from  the  front 
section  of  the  counter  and  this  prominent 
area  was  filled  with  large  step-down  racks 
loaded  with  cellos. 

First,  second  and  third  prizes  were,  re- 
spectively, ten,  six  and  four  theatre  tickets. 
These  were  fanned  out  like  poker  hands 
in  the  display  of  peanuts.  Entry  blanks 


were  available  on  request  at  either  of  the 
Capitol’s  concessions  stands. 

Since  the  length  of  the  contest  was  a 
long  time  to  leave  the  same  counter  display 
in  effect,  Bartlett  created  a new  mass  dis- 
play by  wrapping  the  nut  cartons  in  silver 
and  blue  foil,  and  removing  the  dummy 
ten-cent  lines  from  the  display  cases  in 
front  and  replacing  them  with  more  25- 
cent  Planters’  cellos.  The  ten-cent  items 
were  moved  to  the  side. 

Says  Bartlett,  “I  did  not  eliminate  them, 
but  on  the  other  hand  I did  not  flaunt  them 
before  the  prospective  buyer.” 

Patrons  viewing  the  peanut  pile  began 
asking  for  peanuts  in  the  shell,  so  Bartlett 
wired  for  a supply  and  designed  a peanut 
shaped  sign  for  the  counter  offering  hot 
roasted  peanuts  for  25  cents.  The  bags 
were  heated  in  the  popcorn  warmer. 

“All  in  all,”  Bartlett  says,  “it  was  a good 
contest.  The  staff  did  an  excellent  job  of 
selling.  Every  girl  gave  prompt,  courteous 
service,  as  usual,  and  made  discreet  sug- 
gestions to  the  purchasers  in  an  effort  to 
sell  more  Planters  lines.  Displays  and  signs 
received  much  attention  and  brought  forth 


much  comment  from  our  patrons.  Our  gross 
sales  for  the  period  were  gratifying,  as  was 
our  cents-per-person  returns.  The  Capitol- 
Hamilton  made  a good  showing  and,  in 
keeping  with  the  purpose  of  the  contest, 
we  moved  a lot  of  nuts!” 

At  the  outset  of  the  contest,  Bartlett  and 
his  sales  staff  felt  they  could  go  to  town  in 
both  merchandising-display  and  gross  sales. 
They  did,  winning  first  in  the  former  and 
second  place  in  the  latter.  Their  cents 
per  patron  wasn’t  to  be  sneezed  at  either, 
being  2.19  cents. 

Space  will  not  permit  detailing  all  of  the 
fine  promotions  and  creative  ideas  which 
put  this  all-out  sales  effort  over  the  top, 
although  information  is  given  concerning 
each  of  the  illustrated  displays.  Suffice  it 
to  say,  the  ingenuity  and  thoroughness  dis- 
played by  the  personnel  of  this  top-winning 
theatre  are  typical  of  that  shown  by  the 
managers  and  staffs  in  the  other  Odeon 
theatres. 

The  first-place  winner  in  the  cents-per- 
person  category  was  the  Roxy  in  Westhill, 
with  4.06  cents,  followed  by  the  Beaubien 

Continued  on  following  page 


Still  More  Prize-Winning  Merchandising  Displays 


i f PUNTERS 
,j  huts / 


The  concessions  stand  at  the  Odeon  Elmdale 
in  Ottawa,  all  dressed  up  for  the  Jackpot 
Contest.  Peanut  strings  around  the  top  of 
the  bar  were  looped  and  in  each  loop  was  a 
colored  balloon.  The  theatre's  one  display 
case  was  devoted  to  the  entire  Planter  nut 
line  and  on  one  side  bags  of  nuts  were  piled 
high  and  were  made  available  to  the  public 
on  an  open  display  rack.  Mr.  Peanut  on  the 
right  ordinarily  stood  immediately  inside  the 
ticket-box  door  to  catch  the  eyes  of  patrons 
as  they  entered  the  theatre  (he  was  moved 
to  be  included  in  the  photo).  To  add  inter- 
est, a small  alarm  clock  on  the  back  bar 
display  was  set  for  the  rush  periods.  The 
sign  on  the  middle  Mr.  Peanut  explained  this 
gimmick.  If  the  alarm  went  off  while  a 
customer  was  purchasing  a bag  of  nuts,  re- 
gardless of  price,  that  would  be  the  the- 
atre's gift  to  him.  When  the  bell  sounded, 
all  eyes  were  turned  to  the  bar  to  see  if 
there  was  a winner.  Ed  Leigh  is  manager. 


This  was  the  display  at  the  Odeon  Drive-In  Theatre 
in  North  Vancouver.  The  Planters  sign  on  the  back 
wall  was  made  of  orange  crepe  paper  letters  set  on 
black  crepe  paper  with  Halloween  figures  and 
Planters  peanuts  attached.  The  orange  balloons 
hove  facial  features  made  of  shell  peanuts.  The 
Halloween  Bonus  Value  (left)  was  an  offer  of  ten 
packages  of  nuts  and  two  theatre  posses,  a $4.50 
value,  for  $2.5 0. 


For  the  contest.  Bob  Pettigrew,  relief  manager  at  the  Roxy  in  Midland,  Ontario,  made  up  this  conces- 
sions bar  display  featuring  an  eight-foot  Mr.  Peanut  and  a backbar  display  with  the  word  "Planters" 
spelled  out  with  shell  peanuts.  The  latter  is  barely  discernible  behind  the  balloons.  The  case  with  the 
bowl  of  peanuts  bears  the  sign:  "Don't  Be  a Nut — Make  a Guess."  A printed  entry  blank  for  the 
estimated  number  of  peanuts  and  name  and  address  was  provided  contestants.  Additional  nut 
display  material  was  used  across  the  face  of  the  refreshment  stand. 


24 


The  MODERN  THEATRE  SECTION 


Kerry  Gilmor,  manager  of  the  Ode  on  Theatre  in 
Trenton,  Ontario,  had  a great  variety  of  displays  at 
the  concessions  stand  and  made  pitches  during 
intermission  offering  a free  pass  with  every  sale 
of  two  bags  of  nuts  at  50  cents.  This  particular 
display  was  on  the  foyer  wall  and  is  only  one 
example  of  the  use  of  a variety  of  masks,  with 
appropriate  copy,  ringed  with  shell  peanuts.  This 
one  of  a "former"  cannibal  read:  "Me  No  More 
Eatum  People — Planters  Tasteum  More  Better — You 
Try,  You  See." 


That  well-known  mirror  behind  the  concessions  bar 
at  the  Odeon-Carlton  in  Toronto  received  its  usual 
impressive  treatment,  this  time  with  Planters  signs 
running  all  the  way  to  the  top. 


The  Palace  in  Hamilton,  Ontario,  which  placed  first  in  gross  sales  in  the  contest,  had  this  terrifically 
merchandised  concessions  stand  featuring  mass  display,  leaves,  squirrels,  owls  and,  of  course,  plenty  of 
nuts.  "Nuts  were  sold  at  the  Palace  on  the  idea  'Don't  Put  All  Your  Nuts  in  the  Same  Basket,’"  said 
Gord  Gotts,  manager.  "We  sold  nuts  from  just  about  every  part  of  the  theatre,  including  the  aisles 
and  lobby,  and  I think  our  gross  sales  proved  this!" 


This  display  at  the  Odeon-Hyland  Theatre,  Toronto,  really  caught  the  customers'  attention.  Note  the 
string  of  nuts  forming  a curtain  effect  on  the  front  of  the  bar  and  the  fact  that  the  squirrels  on  the 
backbar  mirror  are  stocking  up  with  Planters  nuts.  Mr.  Peanut  was  also  on  hand. 


Marcel  Legris,  manager  of  the  Beaubien  Theatre  in 
Montreal,  in  addition  to  having  the  "Guess  the 
Number  of  Peanuts  in  the  Bowl"  contest,  set  up 
this  center  lobby  display. 


John  Grant,  manager  of  the  Roxy  Theatre  in  Burlington,  created  this  interesting  display  with  the  help 
of  his  staff,  featuring  the  Halloween  theme.  The  Trick  or  Treat  contest  which  Mr.  Peanut  is  adver- 
tising was  conducted  by  giving  passes  to  each  patron  who  picked  25 -cent  bags  of  Planters  marked 
with  a Halloween  sticker,  such  as  a skull,  witch,  black  cat  or  skeleton. 


BOXOFFICE  ::  September  11,  1961 


25 


SERV-O-MAT 

automatic  butter  dispenser  . . . 
modern  . . . efficient  . . . durable 


. . . proved  in  thousands 


of  locations 


BUTTER -SERVER 

. . . manually  operated  . . . 
budget  priced  . . . top  quality 


Butter- 
Cup- 

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available  for 
immediate 
delivery.  Order 
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• Buttercup  Accessories 

• hot  fudge  serving  equipment. 
Send  for  details  on  all  items. 


Server  Sales 

inc. 

north  88  west  16447  main  street, 
menomonee  falls,  Wisconsin 


Lily-Tulip  Cup  to  Build 
Big  Plant  in  New  Jersey 

Lily-Tulip  Cup  Corp.  plans  immediate 
construction  of  a new  900,000-square-foot 
plant  at  Holmdel,  N.  J.  The  plant,  which 
will  employ  approximately  1,200  persons 
on  a round-the-clock  basis,  will  replace 
the  company’s  College  Point,  N.  Y„  plant 
and  associated  Bronx  warehouse. 

The  new  plant  will  be  modeled  after  the 
one  constructed  and  opened  in  1958  at 
Riverside,  Calif.  It  will  be  erected  on  a 
100-acre  site,  leaving  ample  space  for  fu- 
ture expansion. 

Construction  of  the  Holmdel  plant, 
which  is  expected  to  be  in  partial  opera- 
tion within  18  months,  completes  the  cycle 
of  post-war  modernization  of  all  major 
Lily-Tulip  manufacturing  facilities.  A 
new  plant  was  erected  in  Augusta,  Ga.,  in 
1947;  in  Toronto,  Canada,  in  1950,  and 
in  Springfield,  Mo.,  in  1952.  Each  is 
equipped  with  the  latest  machinery,  de- 
signed by  the  company’s  engineering  staff. 
The  company’s  new  Technical  Center  in 
Commack,  N.  Y.,  was  opened  in  the  fall 
of  1960.  In  addition,  Lily-Tulip  has  a 
plastic-converting  plant  in  Hawthorne,  N. 
J.,  a pulp-molding  plant  in  Old  Town,  Me., 
and,  in  partnership  with  the  International 
Paper  Co.,  owns  a 250-ton-a-day  bleached 
board  mill  in  Louisiana. 


Subliminal  Trailer  Popular 

The  August-September  issue  of  Inspira- 
ation,  Filmack’s  publication  for  exhibitors, 
offers  a novel  way  to  boost  concessions 
sales.  A trailer  which  reads:  “Our  refresh- 
ment center  will  close  in  ten  minutes”  has 
been  produced  so  that  it  can  be  superim- 
posed over  whatever  film  is  showing. 

“It’s  not  a new  idea,  but  it  is  becoming 
increasingly  popular  with  exhibitors,”  said 
Irving  Mack,  president  of  Filmack.  He 
added,  “It  gets  the  message  across  quickly 
and  effectively,  doesn’t  distract  or  annoy 
the  patrons,  and  gives  the  concessions- 
seeking  customers  ample  time  to  buy  a 
snack  before  the  snack  bar  closes.” 


DELIVER  A PLANTERS'  PUNCH 


Continued  from  page  24 

in  Montreal  with  3.08  and  the  Roxy  in 
Midland  with  2.51  cents. 

First-place  winner  in  gross  sales  was  the 
Palace  in  Hamilton  with  $672.25;  the 
Capitol  in  Hamilton  in  second  place  had 
$656.50,  and  third-place  winner,  the  Odeon 
Hyland,  Toronto,  had  $544.40. 

Second  and  third-place  winners  in 
merchandising  and  display  were  the 
Villeray  in  Montreal  and  the  Drive-In  in 
North  Vancouver. 


NOW! 

END 

COFFEE 

WASTE 


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40  8th  Are.,  S.W. 
Cedar  Rapids,  Iowa 


TREMENDOUS  PROFITS!! 

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HERE'S  HOW  TO  MAKE 

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Distributors  of  famous 
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flavor  concentrates. 

FREE  SAMPLES 
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MANLEY 


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26 


The  MODERN  THEATRE  SECTION 


Dr  Pepper  tops  all  flavor  brands  in  soft  drink  sales 


Are  you  cashing  in? 


1960  — Dr  Pepper’s  75th  Anniversary 
— broke  all  Dr  Pepper  sales  records. 

1961  is  going  even  bigger  and  better. 
More  people  are  asking  for  it  than 
ever  before. 

The  reason,  of  course,  is  that  most  people 
who  try  Dr  Pepper  almost  always  come 
back  for  more.  “It’s  Different ...  I Like 
It!”  is  more  than  an  advertising  slogan : 
it’s  the  reaction  to  Dr  Pepper  most  folks 
honestly  have.  Not  a cola,  not  a root  beer, 
not  a standard  fruit  flavor — Dr  Pepper’s 
unique  flavor  finds  immediate  preference 


with  those  who  normally  order  one  of 
those  three.  Consequently  Dr  Pepper 
captures  the  “seasonal”  flavor  market  — 
and  rides  handsomely  along  with  the 
year-long  cola  market ! 

1960  set  a new  all-time  record  for  the 
number  of  soft  drink  cup  vending  oper- 
ators and  concessionaires  switching  to 
Dr  Pepper.  If  you’re  not  already  in 
this  profit  picture,  get  the  entire  story 
from  the  Fountain-Vending  Division, 
Dr  Pepper  Company,  P.  0.  Box  5086, 
Dallas,  Texas. 


NATIONALLY  ADVERTISED 
NATIONALLY  DISTRIBUTED 


BOXOFFICE  ::  September  11,  1961 


• BRIGHTNESS  The  Norelco  70  al- 
lows 3 or  4 times  as  much  light  to  pass 
through  as  a 35mm  projector. 

• SHARPNESS  The  70mm  film  image 
is  far  sharper  because  it  is  blown  up 
only  a fraction  as  much  as  the  35mm 
image. 

• ECONOMY  Projectionists  report 
runs  as  high  as  2,000  per  print  with  the 
Norelco  Universal  70/35. 

• FLEXIBILITY  Complete  conversion 
from  70mm  to  35mm  takes  less  than  4 
minutes  with  the  Norelco. 

• RELIABILITY  The  Norelco  70/35  is 
the  most  widely  used,  thoroughly  proven 
70mm  projector  in  the  world. 

• PROFIT  The  dramatic  superiority 
of  70mm  projection  pays  off!  The  best  of 
the  great  boxoffice  attractions  are  being 
released  on  70mm  prints. 


See  your  favorite  theatre  supply 
dealer  today.  TTT  ...  , 

Write  for  free 

M descriptive  brochure 

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UNIVERSAL 
70/35mm  PROJECTORS 


NORTH  AMERICAN  PHILIPS  COMPANY,  INC. 

MOTIOlI  PICTURE  EQUIPMENT  DIVISION 
TOO  East  42nd  Street.  New  York  17,  N.  Y.  • OX  7-3600 


Selby  Reports  Exceptional 
Drive-In  Theatre  Activity 

A season  of  unusually  good  activity  in 
drive-in  theatre  construction  has  been 
reported  by  Selby  Industries,  one  of  the 
best  in  the  company’s  15  years  experience 
in  building  screen  towers  and  boxoffices 
for  drive-in  theatres.  Of  the  theatres 
listed  below,  over  half  are  new  construc- 


The  new  Selby  screen  tower  at  the  Cascade  Drive- 
In  Theatre,  West  Chicago,  III. 


tion,  the  balance  having  made  replace- 
ments: 

Torch,  Columbus,  Ohio;  Town  and 
Country,  Centerville,  Iowa;  Cruise-In, 


Eaton,  Ohio;  Auto  Theatre.  South  Bend, 
Ind.;  Cloverleaf,  Cleveland;  Cascade,  West 
Chicago,  111.;  Dundale,  Dundee,  HI.;  North- 
side,  Indianapolis;  Five  Mile,  Dowagiac, 
Mich.;  Howland,  Niles,  Ohio;  Belman,  Bel- 
videre,  111.,  and  South,  Rockford,  111. 

John  Selby,  president  of  the  company, 
was  also  active  as  a technical  consultant 
on  several  overseas  drive-in  projects. 

The  company  has  also  made  18  installa- 
tions this  season  of  its  line  of  drive-in 
restaurant  curb  service  canopies;  these, 
mostly  with  electronic  ordering  systems. 

Four  go-cart  ride  tracks  have  also  been 
built  by  Selby  and  have  been  equipped 
with  the  company’s  own  design  of  high 
quality  go-carts  for  the  rugged  require- 
ments of  a public  track.  Prospects  of  the 
continuation  of  this  high  level  of  activity 
appear  quite  probable,  Selby  said,  after  a 
review  of  projects  in  the  discussion  stages. 


Small  Scope  to  Giant  Picture 

Something  different  and  fascinating  is 
the  early  evening  projection  at  Mr.  and 
Mrs.  Elmer  Hasley’s  Lakeside  Drive-In 
Theatre,  Conneaut  Lake,  Pa.  Starting  just 
before  dusk,  a cartoon  is  projected  via  spe- 
cial lens  to  make  a strong  12x16  picture 
and  then,  in  turn,  each  following  film  sub- 
ject becomes  larger  via  change  of  machines, 
change  of  lens  and  change  of  apertures. 
After  about  six  different  sizes,  each  one 
progressively  larger,  darkness  has  set  in 
and  the  feature  picture  is  projected  wide- 
screen on  the  giant  concrete  screen  tower. 

The  Hasleys,  veterans  in  exhibition,  have 
remodeled  and  outfitted  the  concessions. 


How  much  should  you 
pay  for  In-A-Car  Speakers? 

there  s only  one  true  measure  . . . 


You  pay  for  speakers  by  the  year;  you  should  buy 
them  the  same  way. 


There  are  real  differences  in  speakers.  Many 
speakers  have  to  be  replaced  or  repaired  every 
year  or  two.  Contrast  this  with  speakers  like 
Ballantyne  DubT-Cones,  where  large  numbers 
have  actually  been  in  use  for  6-8  years.  The  real 
cost  is  obvious.  At  Ballantyne  we’ve  concentrated 
on  building  a line  of  long-life  speakers.  We  have 
a complete  line,  from  the  lowest  cost  right  on  up. 
We  build  speakers  that  can  take  it  in  severe 
weather.  We  build  speakers  that  can  withstand 
shock  damage  and  rough  handling.  And  we  build 
them  to  produce  sound  that  enhances  the  motioj 
picture. 

For  full  information  write 


allantyne 

BALLANTYNE  INSTRUMENTS  AND  ELECTRONICS.  INC. 


A DIVISION  OF  ABC  VENDING  CORPORATION 
AREA  CODE  402  PHONE  342-4444  1712  JACKSON  ST.  OMAHA  2.  NEBRASKA 


28 


The  MODERN  THEATRE  SECTION 


O.Q.Q  QQQQQOQg  & jLSLO_Q-gJLOJLO-OJ^ 

N E W 

EQUIPMENT 

and  - ■= 

DEVELOPMENTS 

''trinnnsTrinnnrtnnnrtrinr^^ 


Tested  Drive-In  Screen  Paint 
Leaves  Surface  Superwhite 

Formula  “199”  is  a plastic  screen  paint 
for  drive-in  theatres  which  has  been  test- 
ed and  proved  by  the  manufacturer,  Mac- 
O-Lite  Paint,  Inc.,  which  has  been  supply- 
ing paints  to  users  for  over  30  years.  Mac- 
O-Lite  Formula  “199”  is  said  not  to  blis- 
ter or  peel,  and  that  it  leaves  the  screen 
superwhite  and  is  non-yellowing.  It  is 
also  mildew-resistant,  repels  water  and  is 
non-chalking,  according  to  the  manufac- 
turer. The  paint  requires  no  thinner  and 
dries  in  20  minutes.  It  can  be  used  on  any 
type  of  surface  and  usually  one  coat  will 
cover.  Mac-O-Lite  Paint,  Inc.,  says  that 
Formula  “199”  eliminates  at  least  one 
screen  repaint  job  every  two  years. 
Shipped  to  any  part  of  the  U.  S.  in  ship- 
ments of  20  gallons  or  more.  The  company 
also  makes  paint  in  colors  for  back  of 
screen  and  trim. 

In-Car  Heater  Features 
Fast,  "Dual-Flow"  Heating 


The  new  Golden  Hot-Shot  electric  in-car 
heater  manufactured  by  Eprad,  Inc.,  fea- 
tures “dual-flow”  hot  air  delivery  for 
faster,  more  even  distribution  of  heat  in- 
side the  car.  The  large  heating  element  is 
similar  to  those  used  on  electric  ranges, 
and  the  fan  and  end  castings  are  especially 
designed  to  circulate  more  air  over  the 
king-size  heating  element  and  to  divide 
this  hot  air  into  two  separate  flows  of  heat 
at  divergent  angles  for  fast,  even  heat  dis- 
tribution. The  new  heater  is  Underwriters 
Laboratories  approved.  All  metal  is  either 
aluminum  or  stainless  steel  and  all  parts 
are  weatherproofed.  The  Hot-Shot  is 
available  in  120,  208,  240  voltages  and  600, 
750  and  other  wattages,  with  straight  or 
coiled  cords. 


Fold-Away  Utility  Lamp 
For  Concentrated  Light 

Tensor  Electric  Development  Co.,  Inc., 
announces  a Tensor  Fold-Away  utility 
lamp  of  high  intensity  designed  for  use 
where  a single  source  of  glare-free,  con- 
Continued  on  following  page 


PROVEN 

IN  THEATRES 


EVERYWHERE 


■ Nylwood  carpeting  by  Alexander  Smith  is  the  uncontested  king  of  theatre 
carpeting.  Its  patterns,  its  thickness,  its  blend  of  fibers,  its  tightness  of 
weave,  its  color  tones  and  patterns . . . have  all  been  thoroughly  theatre 
proven.  Wear  tests  show  that  Nylwood  will  actually  last  twice  as  long  as 
other  theatre  carpet  in  its  price  range!  No  wonder  National  Theatre  Supply 
installs  literally  miles  and  miles  of  this  carpet  every  year.  Six  magnificent 
patterns  of  Nylwood  carpet  are  now  available  for  immediate  delivery  from 


NATIONAL  THEATRE  SUPPLY  COMPANY 


50  PROSPECT  AVE.,  TARRYTOWN,  NEW  YORK  • MEDFORD  1-6200 


Branches  Coast-to-Coast  Albany  • Atlanta  • Baltimore  • Boston  • Buffalo  • Charlotte  • Chicago  • Cincinnati 
Cleveland  • Dallas  • Denver  • Des  Moines  • Detroit  • Hamden  • Hot  Springs  • Indianapolis  • Kansas 
City  • Los  Angeles  • Memphis  • Milwaukee  • Minneapolis  • New  Orleans  • New  York  • Oklahoma  City 
Omaha  • Philadelphia  • Pittsburgh  • St.  Louis  • Salt  Lake  City  • San  Francisco  • Seattle 

‘ SUBSIDIARY  OF  GENERAL  PRECISION  EQUIPMENT  CORPORATlOP' 


BOXOFFICE  ::  September  11,  1961 


29 


centrated  light  is  desired.  A low-cost  lamp, 
Fold-Away  has  a much  greater  light  than 
that  from  a 150-watt  bulb,  it  is  150  foot- 
candles  at  a distance  of  12  inches  from 
lamp  to  object.  Each  lamp  has  three  fric- 
tion joints  for  increasing  or  decreasing 


_&T-ThTPit, 


AT  THE:  PALACE 


SOLO  NATIONALLY  thru  theatre  supply  dealers 


OT-S 

ELECTRIC 


OT 

IN-CAR 
H EATER 

• heats  quicker  . . . 

• circulates  more  heat  faster  than  any 
heater  available— yet  costs  no  more! 

Why  let  your  theatre  investment  lie 
idle  6 months  a year  when  another  10% 
investment  (Hot-Shots  and  wiring)  will 
double  your  yearly  return? 


1214  Cherry  St.,  Toledo,  Ohio 


LETTERS 


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All  sizes  of  Adler  Plastic  Letters  available  in 
Red,  Blue,  Green,  Opaque  Black.  For  Free  Cata- 
log of  Adler  "Third  Dimension"  Changeable 
Letters — Mechanical  Letter  Changer — Stainless 
Steel  Frames  Glazed  with  Glass  or  Plastic — Low- 
Cost  "Sectionad"  Displays — Cast  Aluminum 
"Mounties"  for  building  identification — write: 

ADLER  SILHOUETTE  LETTER  CO. 

11843-A  W.  Olympic  Blvd.,  Loi  Angeles  64,  Calif. 


height;  in  extreme  position,  the  arm  has 
an  overall  height  of  15  inches.  The  light 
shade  is  cork-insulated  for  better  heat 
dissipation,  is  only  2l/2  inches  in  diameter 
and  rotates  160°  around  a central  axis. 
Bulb  used  is  a GE  1133  automotive  lamp  of 
low  cost  and  sturdy  construction.  The  base 
is  weighted  and  has  Teflon  no-mar  feet  to 
prevent  scratching  of  delicate  surfaces.  In 
folded  position  the  lamp  measures  10 
inches  long  by  2V2  inches  wide  by  4 
inches  high,  and  can  easily  be  transported 
where  needed.  An  independent  electrical 
outlet  is  an  integral  part  of  the  lamp  and 
can  be  used  when  the  lamp  is  on  or  off. 
(115  volts  at  one  amp.)  Finish  is  light 
beige  wrinkle  or  it  can  be  had  in  special 
colors  to  specifications. 


New  Three-Drink  Dispenser 
Is  Ice-Refrigerated 


The  Dole  Pacer,  a new,  ice-refrigerated 
dispenser  for  Coca-Cola  and  two  other  car- 
bonated or  noncarbonated  drinks,  has 
been  announced  by  the  company’s  Foun- 
tain Sales  Department.  The  single  piece 
of  sales-building  equipment  takes  up  less 
counter  space  than  two  single-drink  dis- 
pensers. The  Pacer  is  the  newest  in  the 
Pacemaker  line  of  dispensers  for  Coca- 
Cola,  engineered  and  developed  by  the 
engineering  department  of  Coca-Cola  Co. 
in  cooperation  with  the  Dole  Valve  Co. 
Utilizing  all  the  plus  features  of  the  Dole 
Director  introduced  last  year,  the  Pacer 
makes  it  possible  for  a theatre  concession- 
aire to  use  his  own  ice  source  for  refrig- 
eration. Syrup  tanks  and  cabinet  are  made 
of  durable,  high-impact  Implex  plastic 
with  a scratch-resistant  exterior  finish. 
Base  of  the  dispenser  is  aluminum  and  it 
is  designed  to  take  the  largest  cups,  al- 
lowing trade-up  sales.  Overall  weight,  150 
pounds,  including  ice  and  syrup.  Syrup 
tanks  hold  1 Ya  gallons  each,  and  an  op- 
tional float-valve  assembly  can  be  used 
to  cut  in  remote  tanks  when  needed. 


Freedom  Capsule  Bank  Surefire 
Winner  as  Giveaway  or  Premium 

A miniature  replica  of  the  capsule  that 
carried  Commander  Alan  B.  Shepard  jr., 
into  outer  space  has  been  produced  as  a 
savings  bank  (left  photo  above  right)  for 
goodwill  advertising  purposes  or  premiums. 
The  bank,  designed  by  Beacon  Plastics 


Corp.,  is  blow-molded  of  W.  R.  Grace  & 
Co.’s  nonbreakable  polyethylene,  and  is 
sold  through  Beacon  Franchised  Advertis- 
ing Specialty  distributors.  There  is  a spe- 
cial place  on  the  side  for  an  advertising 
message,  and  the  complete  trajectory  of 
the  flight  is  molded  into  the  base  of  the 
heat  shield  (right  photo)  together  with 
other  historical  data.  Contents  of  the  bank 


are  emptied  by  slitting  a guide  line  on  the 
bottom  and  the  bank  can  be  used  again 
after  slitting.  Furnished  with  each  bank 
is  a reproduction  of  the  official  National 
Aeronautic  Space  Administration’s  16 -page 
booklet,  ‘‘Exploring  Space.” 


Buttercups  and  Butterkist 
Containers  From  Server  Sales 

Genuine  Buttercups  and  Butterkist  con- 
tainers are  now  available  from  Server 
Sales,  Inc.,  through  a distribution  ar- 
rangement with  Superdisplay  which  holds 
the  design  and  copyright  to  the  Buttercup 
container  for  buttered  popcorn.  Butter- 
cups are  shipped,  freight  prepaid  in  quan- 
tities of  6 M or  more  from  strategically 
located  warehouses,  situated  to  allow  for 
rapid  delivery  to  customers  located 
throughout  the  country.  In  addition  to  the 
buttered  corn  containers,  there  is  a full 
line  of  Buttercup  sales  accessories,  and 
the  Serv-O-Mat  butter  server  is  available 
with  a Buttercup  picture  on  the  front  for 
those  who  desire  it. 

Weed  Killer  Is  Effective  in 
Destroying  Unwanted  Growths 

One  easy  application  of  SS  Weed-Killer 
in  a 1-20  solution  is  sufficient  to  correct 
any  weed  problems  and  will  sharply  reduce 
the  cost  of  maintenance  and  repairs,  ac- 
cording to  the  manufacturer,  C.  B.  Dolge 
Co.  Every  kind  of  destructive  weed  is  de- 
stroyed by  the  killer  which  also  prevents 
destruction  of  blacktop  surfaces,  ramps 
and  road  shoulders.  SS  Weed-Killer  is  also 
said  to  be  effective  in  preventing  rotting  of 
wood  fencing  and  rusting  of  metal  barriers 
and  speaker  posts.  The  product  is  very 
economical,  says  Dolge. 

1961  Song  Slide  Catalog 
Lists  Over  800  Numbers 

National  Studios  1961  slide  catalog  of 
over  800  “Songs  America  Sings”  offers  ex- 
hibitors a new  entertainment  attraction 
for  patrons  since  the  “community  sing” 
has  had  a wide  revival.  While  many  num- 
bers are  in  public  domain,  agreements  have 
been  reached  for  rights  to  the  lyrics  used 
on  the  2x2  slides. 


Claims  made  for  products  described  editorially 
on  this  and  other  pages  are  taken  from  the 
manufacturers'  statements. 


30 


The  MODERN  THEATRE  SECTION 


CONDENSED  INDEX  OF  PRODUCTS 


Pane 


ATTRACTION  BOARDS  AND 
LETTERS 

Adler  Silhouette  Letter  Co 30 

Ballantyne  Instruments  & 

Electronics,  Inc 16 

Wagner  Sign  Service,  Inc 15 

BOXOFFICES 

Poblocki  & Sons 18 

BUTTER  DISPENSER 

Server  Sales,  Inc 26 

BUTTER  SERVER 

Server  Sales,  Inc 26 

CARBON  SAVERS 

Cali  Products  Co 20 

Lou  Walters  Projector  Repair 

Service 16 

CARPETING 

National  Theatre  Supply  29 

CEILINGS,  ACOUSTIC 

Construction  Specialties  Co 10 

CINERAMA  PROJECTION  SYSTEM 

Cinerama,  Inc 7 

CURTAINS,  STAGE 

Premier  Studios,  Inc 11 

DECORATING 

Schriber  Decorating  Co 10 

DECORATIVE  MILL  WORK 

Butler  Fixture  & Mfg.  Co 10 

DRINK  DISPENSERS 

Steel  Products  Co 26 

DRINKS,  SOFT 

Coca-Cola  Co 2 

Dr  Pepper  Co 27 

DRINK  VENDING  MACHINES 

Steel  Products  Co 26 

DRIVE-IN  THEATRE  EQUIPMENT 
Ballantyne  Instruments  & 

Electronics,  Inc 16,  28 

Drive-In  Theatre  Mfg.  Co 21 

ELECTRICAL 

Reliable  Electric  Co 10 

FILM  CEMENT 

Fisher  Mfg.  Co 18 

FLOOR  MATTING 

American  Mat  Corp 13 

FRONTS,  PORCELAIN  ENAMEL 

Poblocki  & Sons 18 

FURNISHINGS  & EQUIPMENT 

National  Theatre  Supply  9 

GENERAL  CONTRACTOR 

Berglund-Cherne  Co 10 

GLASS  & CHROME  CLEANER 

Kinner  Products  Co 18 

GLASS  & GLAZING 

Gump  Glass  Co 10 

HARDWARE 

Builders  Service  Bureau,  Inc 11 

HEATERS,  IN-CAR 

EPRAD,  Inc 30 

LAMP  MIRRORS 

Strong  Electric  Corp 18 

MARQUEES  & SIGNS 

Poblocki  & Sons 18 

PLASTERING 

Nielsen  Plastering  Co 10 

POPCORN  EQUIPMENT  & SUPPLY 

Manley,  Inc 26 

POPCORN  SCOOPS 

Speed  Scoops 26 

PORTHOLE  BLOWERS 

Drive-In  Theatre  Mfg.  Co 21 


BOXOFFICE  ::  September  11,  1961 


Page 


POSTER  CASES 

Poblocki  & Sons  18 

PROJECTION  ARC  LAMPS 

C.  S.  Ashcraft  Mfg.  Co 14 

National  Theatre  Supply  19 

PROJECTION  LENSES 

Kollmorgen  Corp 16 

PROJECTOR  CARBONS 

Diamond  Carbons 16 

National  Carbon  Co 17 

PROJECTORS,  70/35mm 
North  American  Philips  Co 28 

REFLECTORS 

Bausch  & Lomb  Optical  Co 21 


Page 


SEATING,  THEATRES 

Heywood-Wakefield  Co 20 

SHEET  METAL 

Green  Bros.  Sheet  Metal 11 

SNO-CONES 

Samuel  Bert  Mfg.  Co 26 

SPEAKERS,  IN-CAR  FOR 
DRIVE-INS 

Ballantyne  Instruments  & 

Electronics,  Inc 28 

Drive-In  Theatre  Mfg.  Co 21 

STAGE  EQUIPMENT 

R.  L.  Grosh  & Sons  10 

TICKETS,  BOXOFFICE 

National  Ticket  Co 10 


Clip  and  Mail  This  Postage-Free  Coupon  Today 

FOR  MORE  INFORMATION 


This  form  is  designed  to  help  you  get  more  information  on  products  and  services 
advertised  in  this  issue  of  The  Modern  Theatre  Section,  or  described  in  the  "New 
Equipment  and  Developments"  and  "Literature"  and  news  pages.  Check:  The  adver- 
tisements or  the  items  on  which  you  want  more  information.  Then:  Fill  in  your  name, 
address,  etc.,  in  the  space  provided  on  the  reverse  side,  fold  as  indicated,  staple  or 
tape  closed,  and  mail.  No  postage  stamp  needed. 


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ALPHABETICAL  INDEX  OF  ADVERTISERS,  Issue  of  September  11, 1961 


Page 

Adler  Silhouette  Letter  Co 30 

American  Mat  Corporation  13 

Ashcraft  Mfg.  Co.,  C.  S 14 

Ballantyne  Inst.  & Elec.,  Inc 16,28 

Bausch  & Lomb  Optical  Co 21 

Berglund-Cherne  Co 10 

Bert  Mfg.  Co.,  Samuel  26 

Builder's  Service  Bureau,  Inc 11 

Butler  Fixture  & Mfg.  Co 10 

Cali  Products  Co 20 

Cinerama,  Inc 7 

Coca-Cola  Co 2 

Construction  Specialties  Co 10 

Diamond  Carbons  16 

Dr  Pepper  Co 27 

Drive-In  Theatre  Mfg.  Co 21 

EPRAD,  Inc 30 

Fisher  Mfg.  Co 18 

Green  Bros.  Sheet  Metal  11 

Grosh  & Sons,  R.  L 10 


Page 

□ Gump  Glass  Co 10 

□ Heywood-Wakefield  Co 20 

□ Kinner  Products  Co 18 

□ Kollmorgen  Corporation  16 

□ Manley,  Inc 26 

□ National  Carbon  Co 17 

□ National  Theatre  Supply  9,  19,  29 

□ National  Ticket  Co 10 

□ Nielsen  Plastering  Co 10 

□ North  American  Philips  Co 28 

□ Poblocki  & Sons  18 

□ Premier  Studios,  Inc 11 

□ Reliable  Electric  Co 10 

□ Schriber  Decorating  Co 10 

□ Server  Sales,  Inc 26 

□ Speed  Scoop  26 

□ Steel  Products  Co 26 

□ Strong  Electric  Corp 18 

□ Wagner  Sign  Service,  Inc 15 

□ Walters  Projector  Repair  Service,  Lou  ....  16 


NEW  EQUIPMENT  and  DEVELOPMENTS 


Page 


□ Drive-In  Screen  Paint  29 

□ "Dual-Flow"  In-Car  Heater  29 

□ Fold-Away  Utility  Lamp  29 

□ Three-Drink  Dispenser  30 


Page 


□ Capsule  Bank  for  Giveaway  30 

□ Buttercups,  Butterkist  Dispenser, 

from  Server  Sales  30 

□ Effective  Weed  Killer  30 

□ 1961  Song  Slide  Catalog  30 


OTHER  NEWS  OF  PRODUCT  AND  EQUIPMENT 


Page 

28 


□ Selby  Screen  Towers,  Boxoffices 


about  PEOPLE 


/ andPRODUCT 


L.  A.  Enkema 

ale  extracts. 


The  De  Lisser  Ex- 
tract Co.,  founded  in 
1869  and  one  of  the 
oldest  extract  houses 
in  the  country,  has 
been  purchased  by 
Hurty-Peck  & Co., 
Indianapolis,  Ind.  De 
Lisser,  located  i n 
Roselle,  N.  J.,  has  al- 
ways had  the  reputa- 
tion of  making  an 
outstanding  line  of 
high  quality  ginger 


President  L.  A.  Enkema  of  Hurty-Peck, 
in  making  the  announcement,  emphasized 


that  no  changes  in  the  De  Lisser  operations 
are  planned  at  this  time,  and  the  company 
will  continue  offering  the  same  products 
and  services  as  in  the  past. 

Through  acquisition  of  the  De  Lisser 
plant,  Hurty-Peck  now  operates  three  com- 
plete flavor  manufacturing  facilities.  The 
Roselle  plant  will  supply  the  eastern  part  of 
the  company,  the  Indianapolis  plant  will 
supply  the  central  area,  and  the  California 
plant,  the  western  states,  making  it  possi- 
ble to  give  fast  delivery  service  to  all  sec- 
tions of  the  U.S. 


John  E.  Currie,  vice-president,  National 
Theatre  Supply  Co.,  a subsidiary  of  General 


John  E.  Currie 


1 

BOXOFFICE-MODERN  THEATRE: 

Send  me  more  information  about  the  products  and  articles  checked  on 
the  reverse  side  of  this  coupon. 

Name Position 

Theatre  or  Circuit 

Seating  or  Car  Capacity 


Precision  Equipment  Corp.,  has  completed 
25  years  of  service  with  NTS  and  has 
joined  the  other  23  employes  who  now  wear 
the  NTS  gold  watch  which  is  symbolic  of 
at  least  25  years  service. 

Currie  joined  the  NTS  training  school 
at  its  New  York  headquarters  upon  gradua- 
tion from  the  University  of  Pittsburgh  in 
1936,  and  served  his  apprenticeship  in  the 
Pittsburgh,  New  York,  Detroit  and  Chicago 
branches  prior  to  being  appointed  manager 
of  the  Pittsburgh  office  in  1940.  In  1946, 
when  NTS  formed  its  Drive-In  Theatre 
Department,  Currie  was  selected  to  manage 
it,  and  in  1952  he  was  elected  to  the  vice- 
presidency and  has  since  served  as  man- 
ager for  the  north  central  district. 


Street  Number 


City. 


Zone State. 


^ Fold  olong  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


A.  & M.  Karagheusian,  Inc.,  manufac- 
turer of  Gulistan  carpet,  is  building  a new 
plant  in  Statesboro,  Ga.,  where  all  of  its 
spinning  and  dyeing  operations  will  be  con- 
centrated. The  modern,  air-conditioned, 
one-story  plant  is  expected  to  be  completed 
by  December  of  this  year  and  the  new 
division  in  full  operation  by  mid-1962. 


HAVE  YOU  MADE  ANY  IMPROVEMENTS  LATELY ? 

We’d  like  to  know  about  them  and  so  would  your  fellow  exhibitors. 
If  you’ve  installed  new  equipment  or  made  other  improvements  in  your 
theatre,  send  us  the  details — with  photos,  if  possible.  Or  if  you  have 
any  tips  on  how  to  handle  some  phase  of  theatre  operations,  concessions 
sales,  etc. — faster,  easier  or  better — let  other  showmen  in  on  them.  Send 
this  material  to: 

The  Editor 

MODERN  THEATRE 


A QUARTERLY  DIVIDEND  Of  15  Cents  pel- 
share  of  common  stock  payable  September 

I to  stockholders  of  record  August  20,  was 
declared  by  the  Dr  Pepper  Co.  board  of 
directors  at  its  July  quarterly  meeting  in 
Dallas.  The  dividend  marked  the  com- 
pany’s 127th  quarterly  dividend,  a period 
totaling  nearly  32  years.  The  company’s 
first-half  progress  saw  earnings  rise  nearly 

II  per  cent  and  sales  gain  approximately 
9 per  cent  over  the  comparable  period  in 
1960. 

During  the  remainder  of  1961  the  com- 
pany expects  to  open  approximately  15  new 
markets  in  the  United  States  and  several 
more  in  Canada. 


Fold  along  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


BUSINESS  REPLY  ENVELOPE 

First  Class  Permit  No.  874  - Section  34.9  PL&R  - Kansas  City,  Mo. 


No 

Postage  Stamp 
Necessary 
k If  Mailed  in  the  , 
.United  States , 


BOXOFFICE-MODERN  THEATRE 

825  Van  Brunt  Blvd. 

KANSAS  CITY  24,  MO. 


The  90th  convention  of  the  Society  of 
Motion  Picture  and  Television  Engineers 
will  be  held  October  2-6  at  the  Lake  Placid 
Club,  Essex  County,  N.Y.  Theme  of  the 
convention  is  “Integration  of  Motion  Pic- 
ture and  Electronic  Systems.” 


Rudd-Melikian  has  retained  Raymond 
Loewy  of  William  Snaith  Associates,  New 
York  industrial  designers,  to  design  the 
company’s  new  automatic  merchandising 
equipment  to  be  introduced  at  the  annual 
exhibit  of  the  National  Automatic  Mer- 
chandising Ass’n  in  Chicago,  October  28-31. 

The  MODERN  THEATRE  SECTION 


• THIS  SIDE  OUT 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHARI 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


BETTER  BOOKING  AND  B U S I N E S S - B U I L D I N G 


Simple  Idea  for  Fanny'  Isn't  Easy: 
There  Aren't  Many  Fannies  Any  More 


Balloons  Buoy  Signs 
On  'Master  of  World' 

Promotion  for  “Master  of  the  World” 
ranged  high  and  wide  at  Oklahoma  City, 
where  the  film  was  booked  in  for  three 
weeks  at  the  State  Theatre. 

John  Harvey,  manager  for  the  Center 


Large  weather  balloon  floated  over  the  area  just 
across  the  street  from  the  huge  Penn  Square  shop- 
ping center  in  Oklahoma  City.  On  the  balloon  in 
large  letters  was  "Master  of  the  World." 

and  State  theatres  (State  Theatres,  Inc.), 
inflated  four  large  weather  balloons,  rigged 
up  a 24-sheet  mobile  sign  (one  on  each  side 
of  a two-wheel  trailer  frame)  and  set  up 
special,  large-size  displays  in  fields  near 
shopping  centers. 

Harvey  anchored  one  of  his  balloons  in 
front  of  the  State  Theatre;  one  just  across 
the  street  from  the  Penn  Square,  largest 
shopping  center  in  the  city;  another  at  the 
Redding  shopping  center  in  the  southern 
part  of  the  city,  and  one  at  suburban  Mid- 
west City  just  across  from  Tinker  Field, 
where  thousands  of  civilians  and  Armed 
Forces  personnel  pass  every  day. 

The  well-rounded  campaign  also  in- 
cluded numerous  radio  spots,  television  and 
teaser  trailers  and  upped-size  ads  in  the 
newspapers. 

Hometown  Play  for  'Cimarron' 

Taking  advantage  of  having  a “home 
town”  girl  appearing  in  “Cimarron,”  Man- 
ager Harold  Brislin  tipped  his  local  editor 
where  16-year-old  Dawn  Benedict  lived. 
Result:  the  Santa  Ana,  Calif.,  paper  gave 
Dawn  a big  play,  after  which  Harold  ar- 
ranged for  her  to  hold  an  autograph  party 
in  his  theatre  during  the  run. 

Women  buying  tickets  for  “Fanny”  at  the 
Imperial  in  Toronto  received  gift  packages 
of  lipstick. 


The  idea  was  easy — invite  a few  girls 
named  Fanny  out  for  a night  on  the  town 
as  a promotion  for  “Fanny.”  But  it  wasn’t 
as  easy  as  it  sounds;  it  seems  there  just 
aren’t  many  girls  named  Fanny  any  more. 

Annie  Fanny  Belfer,  publicist  for  the 
Paramount  and  St.  Francis  theatres  in  San 
Francisco  had  the  idea.  She  sought  only 
five  Fannies  to  treat  to  a progressive  din- 
ner at  a couple  of  French  cafes,  outdoor 
and  indoor,  in  the  city — the  film  was  made 
in  France — then  to  a screening  of  the  film. 

She  advertised  for  girls  named  Fanny 
well  in  advance,  but  came  Tuesday  before 
the  Friday  opening  at  the  Paramount  and 
she  had  only  four  responses.  It  was  right 
up  against  the  deadline  when  the  fifth 
Fanny  came  through! 

So  with  all  Fannies  in  tow,  Miss  Belfer 
piled  the  group  into  a chauffeured  limou- 
sine and  took  them  to  Le  Bourgoyne,  a 
French  restaurant  which  was  the  closest  to 
an  outdoor  French  Cafe  she  could  find. 
Against  a backdrop  of  falling  plaster,  paint 
cans,  scaffolding  and  dirt  floors,  they  seated 
themselves  at  a table  elegantly  set  with 
shining  silver,  sparkling  linen,  shimmering 
crystal  and  candelabra  where  they  were 
served  the  first  course — Les  Huitres  au 
Champagne. 

They  were  then  whisked  away  to  the 


There  aren't  many  Fannies  or  French  cafes,  even  in 
a city  as  large  as  San  Francisco.  Anne  Belfer,  the- 
atre publicist  there,  had  difficulty  finding  five  girls 
named  Fanny,  and  had  to  settle  for  a French  cafe 
under  construction.  Note  the  power  saw  in  the 
above  picture  of  the  group  at  the  Le  Bourgoyne 
restaurant. 


Alouette  for  breast  of  capon  condon  bleu 
as  the  entree,  and  as  a topper  to  the  din- 
ner, they  dined  on  flaming  crepes  suzette 
at  the  Normandie. 

Fully  wined  and  dined,  the  five  Fannies 
were  driven  to  a private  little  screening 
room  where  they  were  shown  “Fanny.” 

Boats,  Coke  and  Milk 
Go  to  Work  for  Tammy' 

An  outboard  boat  dealer,  the  Coca-Cola 
bottling  plant  and  the  Carnation  milk  dis- 
tributor were  working  for  John  Reidt, 
manager  of  Esquire  Theatre  in  Sacra- 
mento, Calif.,  in  his  campaign  for  “Tammy 
Tell  Me  True.” 

First  Reidt  got  the  local  dealer  for  the 
Performer  boats  to  put  the  same  model  as 
used  in  the  film  on  display  in  the  Esquire 
lobby.  The  17-footer  drew  the  attention 
of  the  boating  fans  for  two  weeks. 

Next  was  a large  promotion  with  Coca- 
Cola,  which  lined  up  50  grocery  stores  be- 
hind its  “Giant  Tammy  Sale.”  The  bottler 
gave  away  three  cases  of  its  product  in 
each  store  each  day  of  the  sale.  This  was 
done  by  the  free  discs  furnished  by  Uni- 
versal, which  had  numbers  on  them  so  a 
drawing  could  be  held  in  each  store  three 
times  a day.  The  film  received  free  plugs 
in  the  stores  and  in  the  grocery  ads. 

The  Carnation  milk  distributor  put  up 
500  streamers  in  drugstores  and  other 
spots  that  operated  soda  fountains,  sug- 
gesting that  customers  try  the  new 
“Tammy  Delight”  sundae. 

In  addition,  Reidt  had  a young  woman 
dressed  as  Tammy  walk  around  downtown 
on  opening  day.  Persons  who  asked  her  if 
she  were  Tammy  received  free  tickets  to 
the  Esquire.  The  local  radio  station  came 
in  on  the  stunt. 


Get  Out  of  Theatre! 

Bob  Anderson,  writing  in  the  A.M.  Ellis 
circuit’s  Cinema-Scoop,  points  out  that  na- 
tional pressbook  promotions  like  the 
“Tammy  Tell  Me  True”  sundae  promotion 
are  very  good  public  relations,  for  if  they 
accomplish  nothing  else  they  get  the  man- 
ager out  of  his  theatre  and  into  stores 
meeting  local  merchants  and  talking  to 
people.  He  comments:  “National  advertis- 
ing campaigns  put  on  by  distributors  pre- 
sell a picture,  but  local  word-of-mouth 
generated  by  the  local  manager  is  what 
sells  the  playdate.” 


BOXOFFICE  Showmcmdiser  Sept.  11,  1961 


— 145  — 


1 


Community  Merchants  Contest  Set  Up 
On  Monthly  Basis;  Newspaper  Helps 


A monthly  Community  Merchants  Con- 
test worked  up  by  G.  L.  Christenson,  man- 
ager of  the  Capitol  Theatre  in  Yarmouth, 
N.S.,  was  a major  promotion  for  “Butter- 
field 8." 

First  Christenson  went  out  and  lined  up 
16  merchants  for  the  promotion.  Each 
pledged  a merchandise  gift  or  certificate, 
for  a total  of  about  $111.  With  this  deal 
in  his  pocket  he  went  to  the  publisher  of 
the  Yarmouth  Herald  and  propositioned 
him  to  sponsor  the  merchant  event.  The 
publisher  was  glad  to  come  in  on  a com- 
munity business  promotion.  Christenson 
agreed  to  pay  for  some  extra -space  motion 
picture  ads. 

COUPONS  TO  SHOPPERS 

The  contest  essentially  is  a merchandise 
giveaway  with  merchants  giving  out  cou- 
pon slips  with  purchases.  The  slips  were 
filled  out  and  deposited  in  drums  at  each 
participating  merchant. 

Prizes  were  awarded  on  the  stage  of  the 
Capitol  on  Friday  night  with  three  mer- 
chants drawing  three  lucky  tickets  for 
dividing  the  prizes  into  the  first  $60,  second 
$31.50  and  third  of  $20.  The  three  winners 
were  photographed  by  one  of  the  contest 
participants  (a  camera  studio)  and  their 
pictures  reproduced  in  the  Herald. 

This  kind  of  merchant-theatre  promo- 
tion can  be  worked  without  the  newspaper, 
via  use  of  heralds,  radio,  etc.  However,  it  is 
an  ideal  co-op  deal  wherever  the  local 
newspaper  is  willing  to  go  along. 

The  Yarmouth  Herald  agreed  to  take 
over  the  publicity,  publishing  the  contest 


For  "The  Pleasure  of  His  Company,"  Sam  Conti, 
manager  of  the  Stanley  Theotre  in  Jersey  City,  N.J., 
promoted  a bridal  gown  from  Lor-Mar's  Bridal 
Salon,  and  gave  it  away  in  a letter-writing  contest 
on,  "Why  I Would  Like  to  Wear  a Bridal  Gown  Like 
Debbie  Reynolds  Wears  in  'The  Pleasure  of  His 
Company/  " This  was  set  up  a week  in  advance  in 
the  Stanley  lobby  with  the  bridal  gown  on  display 
and  a 40x60  on  the  contest  next  to  the  gown.  A 
story  with  a two-column  illustration  broke  in  the 
Jersey  Journal.  The  lucky  girl,  Barbara  LaRusso  who 
will  be  married  next  June,  won  the  gown.  A picture 
of  Miss  LaRusso,  the  gown  and  Conti  appeared  in 
the  Journal. 

2 


rules,  list  of  participating  merchants  and 
the  gifts  being  donated  by  each,  plus 
several  columns  of  news  matter  on  the 
film. 

A week  before  opening,  Christenson  went 
up  with  a 4-cols.  Iiy2-inch  ad  (pressbook 
mat),  which  he  paid  for.  This  added  to  the 
free  contest  rules,  merchants  list,  etc.,  made 
a full  page.  The  Capitol  manager  used 
tearsheets  of  this  page  for  display  sheets 
at  the  participating  merchants.  He  did 
this  by  pasting  bannered  contest  page  on 
a compo  or  cardboard,  pasting  in  a number 
of  coupons  in  one  section,  and  setting  these 
up  in  store  windows  and  near  the  contest 
boxes. 

Besides  running  the  rules  and  merchants 
list  two  or  three  times  the  Herald  used 
front  page  notices  and  a boxed  note  in 
the  newspaper  flag  next  to  the  title. 

Christenson  figures  the  Monthly  Mer- 
chants Contest  will  last  through  the  sum- 
mer, at  least. 

Two  staff  members  collected  the  pink 
and  white  drums  from  each  of  the  parti- 
cipating stores,  getting  considerable  at- 
tention. 

AWARDS  SLIDES  SHOWN 

Another  excellent  promotion  was  de- 
veloped by  Manager  Christenson.  Bob 
Brooks,  maritime  representative  for  the 
Toronto  Star  Weekly,  covered  the  Academy 
Award  presentations  at  the  auditorium  in 
Santa  Monica,  Calif.,  and  brought  back 
a batch  of  photos  of  the  event.  Christen- 
son asked  him  for  permission  to  show  some 
of  them  at  the  theatre,  and  was  referred 
to  the  Star  editors  in  Toronto,  who  gave 
Brooks  and  Christenson  the  go-ahead  okay. 

Thus  the  Capitol  was  able  to  advertise 
an  added  attraction,  photos  of  the  Academy 
Award  presentations  in  California  by  Yar- 
mouth’s own  Bob  Brooks.  The  18  slides 
were  shown  throughout  the  three-day  run 
of  “Butterfield  8”  with  Christenson  him- 
self doing  the  commentary.  Both  the  Yar- 
mouth Herald  and  the  Light  announced 
the  showing  of  the  Bob  Brooks  photos, 
and  the  item  appeared  on  the  local  radio 
station  a dozen  times. 

Christenson  also  had  a question  event 
on  the  radio  station,  arranged  through  the 
deejay,  stressing  the  Academy  award  angle. 
Passes  were  given  to  persons  answering 
the  questions. 


Pony  Called  Misty  on  Street 

Franklin  E.  Ferguson,  general  manager 
of  Bailey  Theatres  in  the  New  Haven, 
Conn.,  area,  got  a suburban  farm  to  loan  a 
pony  called  Misty  for  street  ballyhoo  in 
behalf  of  the  film  “Misty”  at  the  Whitney 
Theatre  in  suburban  Westville.  Free  ice 
cream  for  matinee  kiddy  patrons  and 
“Misty”  toys  were  promoted. 


Gives  Away  Pony 

Frank  McQueeny,  manager  of  the  Pine 
Drive-In  at  Waterbury,  Conn.,  gave  away 
a pony  to  the  holder  of  a lucky  coupon  in 
his  campaign  for  “Misty.” 

— 146  — 


These  two  "cats"  relaxing  on  a tin  roof  (hot,  of 
course)  are  dressed  for  the  long  hot  summer!  The 
provocative  display  appeared  in  front  of  the  box- 
office  of  the  Gainesville  (Fla.)  Drive-In  prior  to  and 
during  "Cat  on  a Hot  Tin  Roof"  and  "The  Long 
Hot  Summer."  Henry  E.  Hughes  is  the  manager. 


Exhibitor  Turns  Mishap 
Into  Bike  Safety  Show 

Jack  Kosharek,  manager  of  the  Olden 
Theatre,  a unit  of  the  A.  M.  Ellis  circuit 
in  the  Philadelphia  area,  turned  an  unfor- 
tunate motor  car  accident  into  a strong 
goodwill  gesture,  and  racked  up  a top  Sat- 
urday gross  besides.  While  driving  to  the 
theatre,  Kosharek  struck  a child  who  had 
carelessly  driven  his  bicycle  from  behind 
a parked  car.  Police  cleared  Kosharek  of 
any  negligence,  and  the  little  boy  was  not 
seriously  injured. 

However,  Manager  Kosharek  became 
concerned  with  the  problem  of  kids  riding 
their  bicycles  in  a careless  manner.  He 
contacted  a local  unit  of  the  New  Jersey 
State  Police  and  together  they  arranged 
a child  safety  show  at  the  theatre.  Both 
Kosharek  and  the  boy  involved  were  on 
the  stage,  with  the  boy  explaining  his  ver- 
sion of  how  careless  he  had  been.  Then 
a State  Trooper  took  over  and  gave  a talk 
on  safety,  showing  a special  motion  pic- 
ture on  the  subject. 

The  show  was  given  suitable  advance 
buildup  and  drew  over  1,000  youngsters, 
besides  earning  the  goodwill  of  all  the 
community  mothers  and  fathers  on  which, 
of  course,  there  is  no  price  tag. 

Exploitable  Events 
In  Month  of  October 

October  is  probably  packed  with  more 
promotion  possibilities  for  theatres  than 
any  other  month  of  the  year,”  notes  Ir- 
ving Mack  of  Filmack  Trailer  Co.  In  addi- 
tion to  being  National  Restaurant  Month, 
October  also  features  the  following  special 
weeks:  Newspaper  Week,  Popcorn  Week, 
Pizza  Week,  Downtown  Week,  and  Fire 
Prevention  Week. 

Also  in  October  are  Halloween,  Sweet- 
est Day,  Columbus  Day,  and  this  year 
there’s  even  a Friday  the  13th. 

The  October  issue  of  Inspiration.  Fil- 
mack’s  publication  for  exhibitors,  features 
suggested  trailers  for  the  exploitation 
of  the  above-mentioned  events. 

BOXOFFICE  Showmandiser  ::  Sept.  11,  1961 


Q. 


Anything  for  a laugh,  or  TICKET  SALE!  The  Bordertown  Drive-In,  El  Paso,  Tex.,  gave  customers  "a 
real  shock  treatment"  during  its  run  of  "House  of  Fright."  Manager  Jack  J.  Veeren  rented  an  operat- 
ing table,  full  medical  paraphernalia,  oxygen  equipment  and  a nurse  for  postoperative  and  preoperative 
antishock  treatment  for  thrill-seeking  drive-in  customers.  The  cofeature  was  another  thriller,  "Dr. 
Blood's  Coffin."  The  patient  is  Hans  Smit. 

Friendly  Grocer,  Plus  Humor  in  Displays 
Sell  Dalmatians'  Big  at  Low  Expense 


Slapstick  Adds  Spark 
To  Drive-In  Program 

An  occasional  bit  of  slapstick  is  enjoyed 
by  the  best  of  us — even  when  it’s  messy! 
Joseph  Donohue  presented  a blueberry 
pie-throwing  contest  as  part  of  his  anni- 
versary program  at  the  Quonset  Drive-In 
at  East  Greenwich,  R.I.  Three  married 
couples  were  invited  to  the  platform  in 
front  of  the  tower.  The  wives  were  asked 
to  zero  in  on  their  husbands  with  the  juicy 
pies,  for  a nominal  prize.  Of  course,  the 
husbands  were  asked  to  stand  so  close — 
about  four  feet — that  the  wives  couldn’t 
miss. 

It’s  messy — the  pies  splashed  all  over 
the  place — but  the  patrons  loved  it,  and 
showed  their  approval  by  loud  honking 
of  car  horns,  Donohue  reports. 

For  his  showing  of  “The  Big  Show”  and 
“10  North  Frederick”  Donohue’s  wife 
Nancy  dressed  as  a clown  and  got  two 
teenage  girls  to  dress  like  circus  performers 
to  ride  around  town  with  her  in  a con- 
vertible, passing  out  lollipops  to  the  chil- 
dren at  intersections  and  during  stops  at 
shopping  centers.  Donohue  says  the  kids 
caught  on  fast.  For  several  nights  there- 
after, kids  at  the  drive-in  would  ask  to 
see  the  clown,  and  Nancy  would  don  her 
clown’s  suit  and  go  to  the  playground. 

A VJ  celebration  was  advertised  a week 
in  advance,  with  patrons  asked  to  come 
early.  Manager  Donohue  gave  away  three 
Swiss  watches,  passes,  a steak  dinner,  a 
case  of  lollipops,  several  car  washes,  200 
records,  five  $5  gift  certificates,  free  prizes 
at  the  snack  bar — and  to  cap  it  all,  a booby 
prize,  a big  dill  pickle! 


Peggy  Sue  Bostick  and  a rented  goat,  dubbed 
Penelope  for  the  occasion,  toured  the  Glendale, 
Eastgate  and  Eagledale  shopping  centers  at 
Indianapolis  distributing  "Tammy"  badges,  numbered 
consecutively  in  a tiein  with  the  Hook  drugstore 
chain  there  for  "Tammy  Tell  Me  True."  Sy 
Schechter,  U-l  publicist,  took  two  350-line  ads  in 
the  Sunday  Star  and  Times  announcing  that  free 
"Tammy"  badges  were  available  at  the  Shadeland 
and  Lafayette  Road  drive-ins.  Specified  numbers  on 
the  badges  were  good  for  free  "Tammy  Delight" 
sundaes  at  the  25  Hook  stores.  Each  store  displayed 
three  "Tammy  Delight"  streamers  at  the  fountain, 
and  also  an  11x14  card  listing  ten  lucky  numbers. 
The  Indianapolis  News  used  the  above  photo  of 
Peggy  Sue  making  a phone  call  at  the  Pole  drive-in 
restaurant,  also  in  on  the  tiein,  while  her  goat  waits. 


Four  weeks  prior  to  the  opening  of 
“One  Hundred  and  One  Dalmatians”  at 
the  Rio  Theatre  in  Wharton,  Tex.,  Mae 
A.  Jensen,  manager  for  Frels  Theatres, 
began  carrying  this  classified  ad  in  the 
local  weekly: 

LOST!  101  Dalmatians.  Finder  return  to  the 

Rio  Theatre  by  Sunday  (opening  date). 

The  same  week  Miss  Jensen  placed  cut- 
out figures  of  Pongo  and  Perdita  (dog 
characters  in  the  film),  mounted  on  wall- 
board,  in  the  lobby.  Of  course,  she  chained 
them  up  with  an  oversize  chain  so  they 
wouldn’t  run  off,  thus  adding  a bit  of 
humor  appreciated  by  the  young  in  heart! 

One  week  later  a 24-sheet  on  a full- 
size  board  was  set  up  out  front.  Pongo 
and  Perdita  were  cut  out  of  the  24-sheet, 
and  mounted  a foot  or  so  in  front,  to  give 
a dimensional  effect.  Mounted  on  entrance 
doors  were  14x36  standards. 

On  opening  day,  one  end  of  a banner 
previously  used  in  the  lobby  was  taped  to 
the  boxoffice  with  the  other  end  attached 
to  the  lobby  figures  of  Pongo  and  Perdita, 
moved  at  that  time  to  the  outside  en- 
trance. A light  touch  went  into  her  mar- 
quee copy:  “Today  We  Are  Reely  Going 
to  the  Dogs  with  Walt  Disney’s  T01  Dal- 
matians’ in  Technicolor.” 

Manager  Jensen  cut  down  on  her  ad 
space,  using  only  a 2x3  layout,  a third 
less  than  the  size  regularly  used  for  a 
big  picture,  but  she  clowned  a little  in 
this,  too. 

“When  we  show  adult  pictures,”  she  re- 
lates, “it  is  our  custom  to  carry  the  an- 
nouncement in  our  ad — “Suggested  Adult 
Entertainment  . . . Not  Recommended 


for  Children.’ — In  ‘Dalmatians’  we  had  a 
good  all-family  picture,  but  we  kidded 
our  patrons  with  this  line,  ‘Suggested  En- 
tertainment for  People  . . . Recommended 
for  the  Whole  Family!’” 

A tiein  with  a supermarket  across  the 
street  eliminated  the  need  for  radio  and 
heralds.  Lockwood’s  market  had  a full- 
page  insert  in  the  weekly  Spectator  issue 
just  prior  to  opening.  The  insert  was 
topped  by  a three-inch-deep  banner  on 
the  film.  The  illustrated  copy: 

“Our  Neighbor  the  Rio  Theatre  Opens 
Sunday  with  Walt  Disney’s  ‘One  Hundred 
and  One  Dalmatians  . . . But  We  Have 
101  Storewide  Bargains.  Our  Ad  Carries 
Just  a Few  . . . And  These  Specials  Are 
Good  for  Thursday,  Friday  and  Saturday 
(dates)  ...  As  an  added  bonus  the  101st 
customer  checked  out  at  our  registers 
each  morning  and  afternoon  will  receive 
a free  ticket  to  ‘101  Dalmatians.’  ” 

The  insert  went  out  in  2,500  copies  of 
the  Spectator;  3,000  more  were  distributed 
through  the  mail,  and  others  were  passed 
out  at  the  supermarket. 

The  theatre  cost  of  the  tiein  consisted 
of  18  passes  given  away  at  the  store’s 
check-out  counters. 

The  supermarket  also  built  its  window 
specials  that  week  around  one -sheets  and 
window  cards  on  the  film. 

“Our  grocer  friend  was  delighted  with 
the  extra  business  the  gimmick  brought 
him,  and  we  were  delighted  with  the  box- 
office  grosses  that  came  with  the  smallest 
advertising  budget  we  have  ever  used  for 
a major  picture,”  Miss  Jensen  reports. 
“The  tiein  was  a natural.” 


BOXOFFICE  Showmandiser  ::  Sept.  11,  1961 


— 147  — 


3 


This  Photo  Stunt  Will 
Work  on  Many  Films 

The  Bala  Theatre  in  Philadelphia  used  a 
local  photographer  to  photograph  children 
the  Saturday  ahead  of  “One  Hundred  and 
One  Dalmatians.”  Pictures  were  taken  as 
each  kid  entered  the  lobby  against  a black 
velour  curtain  on  which  was  fastened  the 
title  and  playdates.  In  front  of  the  cur- 
tain was  the  cutout  of  the  dogs  from  the 
six-sheet  complete  with  a leash  for  the 
children  to  hold.  About  400  children  were 
photographed  and  their  names  and  ad- 
dresses recorded.  The  finished  pictures 
were  sent  to  their  parents  over  the  week- 
end in  time  for  the  Wednesday  opening 
The  photographer  got  credit  for  the  pic- 
ture and  the  idea  caused  very  good  word- 
of-mouth  comment. 

Photographer  Ted  Saylor  furnished  all 
photo  work  and  the  theatre  paid  for  the 

postage. 

Here’s  a stunt  that  can  be  done  with  any 
picture  that  has  art  work  which  can  be 
used  for  photographing. 


Pony  to  'Misty'  Winner 

Jerry  Berger,  20th-Fox,  presented  a pony 
named  Misty  to  Joan  Woodard,  winner  of 
a pet  parade  contest  conducted  in  the  In- 
dianapolis News  in  behalf  of  the  film 
“Misty,”  which  played  the  East  National 
and  Twin  drive-in  theatres. 


la  ca  M U n wurl  u 

. VT  PRE-SUMMER  SALE 


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B.  E.  Leigh,  manager  of  the  Elmdale  Theatre,  an 
Odeon  circuit  operation  in  the  1196  Wellington  St. 
neighborhood  of  Ottawa,  Ont.,  and  Charles  Bren- 
nan, manager  of  the  Regent,  a Famous  Players 
Canadian  house,  at  217  Sparks,  forward  this  ex- 
ample of  showmanly  cooperation.  The  full-page 
merchant  co-op  ad  is  one  of  the  many  such  pro- 
motions on  which  Leigh  and  Brennan  have  joined 
hands  to  their  mutual  benefit.  In  this  case  they 
both  were  playing  "The  Millionairess,"  which  gave 
both  theatres  excellent  first  week  business,  and 
was  held  at  the  Elmdale. 


As  It  Looks  To  Me 

By  KROGER  BABB 

A Showman  s Views  on  Merchandising  Motion  Pictures 


THERE  IS  NO  BUSINESS  like  show 
business.  The  lyrics  of  that  song  are  cor- 
rect. We  recently  saw  further  proof.  It’s  a 
unique,  true  story  and  it  teaches  a moral. 
Things  were  getting  worse  and  worse  for 
an  exhibitor.  Like  thousands  of  his  fel- 
lowmen,  a few  years  ago,  his  theatre  was 
down  to  concession  profits  only.  Then, 
when  his  crowds  grew  even  thinner,  there 
were  no  concession  profits  and  this  man 
folded.  The  600-seat  theatre  in  a big  city 
neighborhood  was  boarded  up.  The  theatre 
owner  got  himself  a job  at  an  aircraft 
plant,  or  somewhere,  and  went  to  work. 
The  theatre  was  shuttered  for  three  years 
and  conditions  got  worse  rather  than 
better. 

— o — 

THEN,  A YOUNG  SHOWMAN  came 
along.  He  was  an  enthusiastic,  energetic 
fellow  with  a strong  and  healthy  wife  who 
has  a personality  that  quickly  wins  friends. 
They  had  pinched  and  saved  and  accumu- 
lated $1,500.  They  weren’t  about  to  lose 
it.  This  fearless  couple  looked  over  the 
situation  with  a magnifying  glass.  They 
talked  to  the  neighborhood’s  business  peo- 
ple. They  rang  doorbells  and  talked  to 
housewives  along  street  after  street.  They 
inspected  the  theatre  property  and  found 
it  almost  in  ruin.  There  was  three  feet 
of  water  in  the  basement.  Motors  were 
rusted  out.  Seats  were  covered  with  mold. 
Carpets  were  tattered  and  soggy.  Drapes 
were  filthy.  Glass  was  broken.  They  esti- 
mated it  would  take  $10,000  to  open  the 
theatre — $8,500  in  labor  and  $1,500  in  ma- 
terials and  equipment. 

— o — 

OUR  FRIENDS  DECIDED  to  shoot-the- 
works!  They  rolled  up  their  sleeves  and 
did  the  labor  and  shot  their  bankroll  on 
the  essential  items  requiring  replacement. 
Finally,  the  dead  theatre  was  ready  for  a 
resurrection.  The  newspapers,  TV  and  radio 
men  were  glad  to  see  the  theatre’s  lights 
go  on  again  and  extended  generous  credit. 
They  had  been  impressed  by  the  fact  this 
young  couple  knew  no  hours  and  had  per- 
sonally cleaned  the  basement,  the  rest- 
rooms— the  theatre  from  top  to  bottom. 
The  film  distributors  were  helpful,  too. 
They  welcomed  another  account.  The  peo- 
ple in  the  neighborhood,  who  could  make 
the  theatre  a profitable  operation,  had 
spoken.  They  had  told  our  friends  WHY 
they  had  quit  this  show  and  WHAT  it 
would  take  to  get  them  back  into  the 
theatregoing  habit. 

— o 

THE  FORMER  EXHIBITOR  had  gone 
broke  trying  to  charge  75  cents  admission 
and  25  cents  for  a stale  box  of  10-cent 
popcorn.  Our  friends  announced  a short 
show,  single-feature  policy — one  feature 
plus  a cartoon  or  unusual  short  subject. 
They  announced  the  theatre  couldn’t  op- 
erate successfully  with  a flock  of  uncon- 
trolled kids  as  patrons.  No  one  under  18 
would  be  admitted,  their  announcements 
said,  unless  the  youths  were  accompanied 
by  their  parents.  And,  even  then,  chil- 
dren’s and  student’s  admission  would  be 


$1.  Adult  admission  $1.25.  They  suggested 
patrons  have  their  meals  at  their  homes, 
because  they  had  thrown  out  the  rat-in- 
fested concession  stand.  They  announced 
there  would  be  free  Chase  & Sanborn  cof- 
fee and  iced  cola  in  their  foyer  for  every- 
one at  all  hours  the  theatre  was  in  opera- 
tion. 

— 0 

ONE  FILM  SALESMAN  explained  to 
us,  “What  they  did  was  get  50  cents  in  ad- 
vance at  the  boxoffice  for  a cup  of  coffee 
or  a Coke!”  Figure  it  out  any  way  you 
please.  There  was  no  product  for  the  the- 
atre, other  exhibitors  warned  our  friends. 
This  didn’t  worry  them  in  the  least.  It  was 
their  firm  belief  that  they  could  take  the 
product  that  the  city’s  big  de  luxe  theatres 
were  butchering  with  their  policy  of  “one 
week  and  out”  and  do  a superb  job  of  ex- 
ploiting it  and  make  money.  Everyone  in 
the  industry  told  this  couple  they  were 
nuts.  They  pointed  out  that  this  dead  the- 
atre was  four  miles  from  downtown  and 
didn’t  even  have  parking;  that  the  city 
was  badly  overseated;  that  the  newspaper, 
TV  and  radio  rates  were  back-breaking, 
and  the  unions  were  tough! 

— 0 — 

THE  DARNED  YOUNG  FOOLS  went 
ahead,  nevertheless.  All  the  wise  guys 
waited  for  the  crash!  Some  of  the  more 
liberal-minded  gave  them  two  weeks.  One 
extremist  predicted  they’d  last  a month. 
Seven  years  have  now  passed  since  their 
gala  opening  night.  Their  policy  is  un- 
changed. Major  companies  are  even  begging 
them  to  bid  for  firstruns.  The  operation 
was  so  successful  they  wooed  an  “angel” 
and,  today,  there  are  19  theatres  in  the 
chain.  Each  is  staffed  with  thoroughly 
trained  managers,  cashiers,  assistant  man- 
agers, doormen,  free  coffee  and  Coke.  This 
couple  can  play  any  film  successfully, 
longer  than  any  comparable  situation  in 
the  nation. 

THEIR  ADS  AND  MAILNG  pieces  sell 
enthusiasm,  point  up  the  unusual  sequences 
in  each  film’s  story,  talk  about  the  NEW 
people  in  each  cast,  explain  where  the  pic- 
ture was  filmed,  why  it  makes  such  a 
grand  evening  of  entertainment.  Their 
copy  gives  the  worst  of  the  TV  shows  hell 
and  dishes  out  more  hell  about  TV’s  boring 
commercials.  They  sell  “the  art  of  the 
motion  picture,”  the  cleanliness  of  their 
theatres,  the  convenience  of  attending.  To- 
day, this  fine  couple  has  a beautiful  city 
home  and  a lake  home,  two  cars  and  a 
station  wagon,  three  boats  and  a dog.  It’s 
obvious  that  their  dog  has  more  good 
judgment  than  theatre  operators — the  pup 
is  always  cleaning  herself! 


Jeweler  Buys  Tickets 

Alfred  Alperin,  the  Smith  Management 
Co.  manager  at  Meadows  Drive-In  in  Hart- 
ford, Conn.,  had  a three-day  tieup  with 
Kay  Jewelers,  providing  two  guest  tickets 
to  “Goodbye  Again”  to  every  purchaser  of 
a Bulova  watch.  The  jeweler  paid  for  hand- 
some ad  space  in  the  Hartford  dailies. 


4 


— 148  — 


BOXOFFICE  Showmcmdiser  ::  Sept.  11,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  deportment  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
CinemaScope;  @ VistoVision;  © Superscope;  (®  Naturama;  (§)  Regalscope;  © Technirama. 
Symbol  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


44  Very  Good;  + Good;  ± Fair;  — Poor;  — Very  Poor. 


Q- 

O 

± 

Of 

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CL 

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(V 

o 

X 

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OJ 

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ew  York 
aily  News 

CL 

OC 

£ 

Q 

OC 

CD 

Z DC 

> 

lL 

z cr 

a.  2E 

z o 

2506  y Absent- Minded  Professor,  The 


(97)  Comedy  Drama  

BV 

2-27-61  -H- 

44 

44 

44 

t4 

+ 

44 

13+ 

2550  ©Ada  (108)  © Drama  

. . .MGM 

8-  7-61  + 

+ 

+ 

+ 

+ 

+ 

+ 

7+ 

2552  After  Mein  Kampf 

(74)  Semidoc’y 

Brenner 

8-14-61  ± 

± 

— 

+ 

3+3- 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  . . . . 

...  AIP 

7-17-61  + 

44 

+ 

44 

+ 

44 

9+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

20th- Fox 

4-17-61  ± 

2+2 

it 

+ 

+ 

6+4- 

2514  ©All  in  a Night’s  Work 

(94)  Comedy  

3-27-61  44 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  

.Atlantis 

3-13-61  ± 

1+1- 

2524  Angel  Baby  (97)  Drama  . . . 

AA 

5-15-61  -H- 

±2 

44 

+ 

■±2 

+ 

8+2- 

2489  Angry  Silence,  The  (95)  Dr... 

12-26-60  44 

44 

44 

44 

44 

44 

44  14+ 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed  

7-24-61  ± 

2+2 

2+2— 

2496  Another  Sky  (83)  Melodr.... 

. Harrison 

1-23-61  + 

+ 

2+2 

3+1- 

2549  Armored  Command  (99)  War  Di 

AA 

8-  7-61  + 

+ 

2+ 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  

. . -MGM 

4-24-61  4+ 

+ 

2+2 

+ 

44 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VistaScope.  . Filmgroup 

7-  3-61  + 

1+ 

— B — 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 

20th -Fox 

7-17-61  + 

± 

+ 

+ 

2+2 

2+2 

7+4- 

2517  Behind  the  Mask  (85)  Dr 

Showcorp 

4-24-61  + 

1+ 

2382  ©Ben-Hur  (212)  Camera  65 

Biblical  Drama  

. . MGM 

11-30-59  44 

44 

44 

44 

44 

44 

44  14+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  

4-24-61  ± 

+ 

2+1- 

2526  ©Beyond  All  Limits  (100)  Dr.. 

5-15-61  -H- 

2+ 

2531  Beware  of  Children  (80)  Com. 

AIP 

6-  5-61  + 

+ 

+ 

± 

4+1- 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 

8-28-61  + 

± 

+ 

+ 

+ 

5+1- 

2528  ©Big  Show.  The  (113)  © Dr... 

20th-Fox 

5-22-61  44 

+ 

It 

+ 

44 

+ 

44  10+1- 

2520  ©Bimbo  the  Great  (87)  Circus 

Dr..  .WB 

5-  1-61  + 

2+2 

2+2 

+ 

— 

-4- 

— 

5+5— 

2504  Black  Sunday  (84)  Horror  Dr. 

AIP 

2-20-61  + 

+ 

+ 

44 

44 

+ 

+ 

9+ 

2516  Blast  of  Silence  (77)  Drama  . 

U-l 

4-17-61  + 

2+2 

44 

+ 

H^ 

7+3- 

2496  Blueprint  tor  Rebbery  (88)  Cr. 

1-23-61  + 

44 

+ 

+ 

+ 

+ 

8+1- 

2543  Brainwashed  (78)  Dr 

AA 

7-10-61  ± 

44 

44 

+ 

+ 

7+1- 

2554  Bridge  to  the  Sun  (113)  Drama..  MGM 

8-21-61  -H- 

+ 

+ 

44 

+ 

7+ 

2534  ©By  Love  Possessed  (116)  Drama  . . . U A 

6-12-61  + 

2+2 

Hr 

44 

+ 

+ 

+ 

8+2— 

2512 ©Canadians,  The  (85)  © Dr... 

20th-Fox 

3-20-61  ± 

2+2 



+ 

+ 

+ 

2+2 

6+4- 

2494  Carry  On,  Constable  (86)  Com 

i.  .Govn'r 

1-16-61  + 

+ 

+ 

3+ 

2495  ©Carthage  in  Flames  (93) 

© Spectacle  Drama  

Col 

1-23-61  ± 

-4- 

2+2 

+ 

2+2 

2+2 

2+2 

7+6- 

2551  Cat  Burglar,  The  (65)  Ac  Dr. 

UA 

8-14-61  + 

+ 

2+1- 

2488  ©Cimarron  (147)  © Dr 

. . .MGM 

12-19-60  ■+ 

44 

44 

44 

44 

+ 

44  13+ 

2497  Circle  of  Deception  (100)  Dr. 

20th-Fox 

1-30-61  + 

44 

44 

+ 

+ 

7+1- 

2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR 

1-  9-61  + 

1+ 

2550  Cold  Wind  in  August  (80)  Dr. 

. . . Aidart 

8-  7-61  + 

2+2 

+ 

+ 

+ 

6+2- 

2544 ©Come  September  (112)  © Com. ...U-l 

7-10-61  -H- 

+ 

44 

44 

44 

44 

11+ 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

8-  7-61  + 

1+ 

2494  ©Cry  for  Happy  (110)  © Com 

Col 

1-16-61  + 

+ 

+ 

44 

44 

2+2 

+ 

9+1- 

2521  Cry  Freedom  (90)  Dr 

. Parallel 

5-  8-61  ± 

+ 

+ 

+ 

4+1- 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama 

...  .U-l 

5-  8-61  ++ 

44 

44 

+ 

+ 

8+ 

— D-  - 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  

AA 

4-22-61  + 

2+2 

+ 

44 

+ 

7+2- 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation  

20th- Fox 

3-20-61  4)- 

+ 

4- 

44 

2+2 

44 

+ 10+1- 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America 

6-12-61  44 

+ 

44 

+ 

6+ 

2514  ©Dead  One,  The  (70)  Horror  . 

SR 

4-  3-61  ± 

1+1- 

2547  Dentist  in  the  Chair  (84)  Com.  . 

Ajay 

7-24-61  44 

+ 

44 

-4- 

6+1- 

2503  Devil’s  Commandment  (71)  © Ho 

. . . RCIP 

2-20-61  ± 

1+1- 

2508  ©Don  Quixote  (110)  Classic  Dr.  . . MGM 

3-  6-61  44 

44 

44 

— 

44 

44  10+1- 

2499  Dondi  (100)  Comedy 

AA 

2-  6-61  ± 

± 

2+2 

-4- 

+ 

5+4- 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho... 

UA 

5-22-61  — 

-+- 

- 

+ 

-f- 

2+2 

4+5- 

— E— 


2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60 


2520  Fabulous  World  of  Jules  Verne,  The 


(81)  Novelty  Adv 

WB 

5-  1-61  44 

+ 

+ 

+ 

+ 

44 

44  10+ 

2542  ©Fanny  (133)  Com.  Dr.  . . 
2526  ©Ferry  to  Hong  Kong  (103) 

. .20th -Fox 

7-  3-61  44 

44 

44 

44 

44 

44 

44  14+ 

© Adventure  Drama  .... 

. .20th- Fox 

5-15-61  + 

- 

+ 

- 

+ 

3+2- 

In  the  summory  4t  is  roted  2 pluses,  = as  2 minuses. 


Dr. 


2496  Fever  in  the  Blood,  A (117) 

2516  ('’•Fiercest  Heart,  The  (91)  © 

Outdoor  Drama 20th-Fox 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 
2507  Five  Guns  to  Tombstone  (71)  W’n  . . UA 
2538  Follow  a Star  (102)  Comedy  ....Zenith 

2498  Foxhole  in  Cairo  (68)  Dr Para 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama 20th-Fox 

2495  French  Mistress,  A (91)  Com.  ..F-A-W 
2507  Frontier  Uprising  (68)  W’n  UA 

— G — 

2523  Gambler  Wore  a Gun,  The  (67)  W'n..UA 
2531  Get  Outta  Town  (65)  My. . .Sterling  W’ld 
2533©Gidget  Goes  Hawaiian  (102)  C/M.. Col 
2495  ©Go  Naked  in  the  World 

(103)  © Drama  MGM 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  20th-Fox 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama  WB 

2544  Goodbye  Again  (120)  Dr UA 

2498  ©Gorgo  (76)  © Adv.  Dr MGM 

2481  Great  Impostor,  The  (112)  Dr U-l  11-28-60  ++ 

2540  Green  Helmet  The  (88)  Ac MGM  6-26-61+ 

2556  ©Greyfriars  Bobby  (91)  Drama  . . BV  8-28-6144 

2542  ©Girl  in  Room  13,  The  (79)  Astor  7-  3-61  + 

2529  Gun  Fight  (62)  Western  UA  5-29-61  ± 

2533  ©Guns  of  Navarone,  The  (157) 

© Vlir  Adventure Col  6-12-61  4+ 


— H — 

2515  Hand,  The  (61)  Melodrama  AIP 

2488  Hand  in  Hand  (75)  Dr Col 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  AA  12-19-60  + 

2513  ©Hippodrome  (36)  Action, 

(English-dubbed)  Cont'l 

2535  Hitler's  Executioners  (78) 

Documentary  Vitalite 

2499  Home  Is  the  Hero  (83)  Dr Showcorp 

2539  Homicidal  (87)  Mys Col 

2546  ©Honeymoon  Machine  (87) 

© Comedy  MGM 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2530 ©House  of  Fright  (80)  C Ho AIP 


4-17-61  + 
12-19-60  + 


3-27-61  + 

6-12-61  ± 
2-  6-61  44 
6-26-61  + 

7-17-61  +- 
2-27-61  44 


2503  It  Takes  a Thief  (94)  Melo. . . Valiant  2-20-61  + 
2556  Invasion  Quartet  (87)  Com-Dr. . . M-G-M  8-28-61  ± 

2481  Jazz  Boat  (96)  © Dr/Music  Col  11-28-60  + 

2479  ©Journey  to  the  Lost  City 

(90)  © Adv.  Drama  AIP  11-21-60  + 

— K — 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama AA  6-26-61  + 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exclusve  6-12-61  + 


2533  ©Ladles  Man,  The  (106)  Com Para 

2532 ©Last  Sunset,  The  (112)  W’n U-l 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA 

2505  League  of  Gentlemen.  The  (113) 

Comedy-Drama  Kingsley 

2493  ©Little  Angel  (90)  Com-Dr Murray 

2537  ©Little  Shepherd  of  Kingdom  Come, 

The  (108)  © Dr 20th-Fox 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup  10-  3-60  + 

2502  Lono  Rope,  The  (61)  © W’n.  .20th-Fox  2-13-61  + 

2513  Look  in  Any  Window  (87)  Dr AA 

2549  ©Loss  of  Innocence  (99)  Dr Col 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM 


6-12-61  44- 
6-  5-61  44 

5- 29-61  + 

2-27-61  44 
1-16-61  ± 

6- 19-61  ± 


3-27-61  + 
8-  7-61  44 


WB  1-23-61  44 

4-  3-61  + 

6-  5-61  + 

3-  6-61  ± 

6- 19-61  ± 
1-30-61  + 

7- 24-61  44 
1-23-61  ± 

3-  6-61  + 

5- 15-61  ± 

6-  5-61  ± 
6-12-61  + 

1-23-61  + 44 

1-  9-61  + 

2-  6-61  ± 

7- 10-61  + 
1-30-61  44 


— M — 

2524  Mad  Dog  Coll  (88)  Ac  Dr Col 

2552  ©Magic  Boy  (75)  Cartoon  feature  MGM 

2492  Make  Mine  Mink  (101)  Com Cont’l 

2541  Man  in  the  Moon  (98)  Com. . .Trans-Lux 


6-12-61  + 


5-15-61  + 
8-14-61  44 
1-  9-61  44 
7-  3-61  + 


IS 

c 

o 

c. 

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+ 

+ 

44 

+ 

+ 

+ 

9+ 

-4- 

+ 

+ 

+ 

7+3- 

— 

+2 

+ 

2+2 

2+2 

5+4- 

2+2 

2± 

+ 

2+2 

6+5- 

— 

+ 

2+2 

3+3- 

44 

+ 

7+4— 

■±2 

+ 

44 

+ 

+ 

44  10+1- 

+ 

+ 

+ 

4- 

5+1- 

+ 

±2 

2+2 

+ 

— 

6+3- 

2+2 

± 

4+4- 

1+1- 

— 

4- 

+ 

44 

44 

+ 

8+1- 

44 

+ 

44 

2+2 

+ 

2+2 

9+2- 

- 

2+2 

2+2- 

44 

+ 

-4- 

44 

+ 

+ 

9+1- 

+ 

44 

44 

+ 

44  10+1- 

+ 

+ 

+ 

44 

2+2 

9+2- 

44 

+ 

44 

44 

44 

+ 12+ 

— 

+ 

2+2 

2+2 

+ 

-4- 

6+4- 

44 

+ 

44 

7+ 

+ + 


1+ 

4+3- 


44 

44 

44 

44 

44 

44 

14+ 

1+ 

44 

44 

44 

44 

44 

44 

13+ 

-4- 

+ 

+ 

2+2 

6+3- 

+ 

+ 

+ 

4+ 

44 

3+1- 

+ 

+ 

+ 

5+ 

44 

+ 

+ 

44 

+ 

+ 

9+ 

+ 

+ 

44 

44 

44 

+ 

11+ 

44 

+ 

44 

44 

+ 

10+ 

^4- 

2+2 

+ 

5+3- 

1+ 

+ 

+ 

3+1- 

2+2 

* 

+ 

4+2- 

2+2 

- 

+ 

2+2 

6+5- 

2+2 

44 

+ 

+ 

6+1- 

1+ 

+ 

2+2 

+ 

44 

7+1- 

-+- 

+ 

+ 

44 

+ 

2+2 

9+2- 

2+2 

44 

+ 

+ 

+ 

9+2- 

+ 

44 

+ 

+ 

7+1- 

44 

44 

44 

44 

+ 

11+ 

4 

4+3- 

2+2- 

+ 

2+ 

4+ 

2+2 

+ 

+ 

7+1- 

— 

— 

2+2 

— 

4+6- 

+ 

+ 

44 

+ 

44 

9+ 

+ 

- 

+ 

6+4- 

+ 

+ 

+ 

± 

7+3- 

+ 

+ 

+ 

44 

7+ 

44 

+ 

+ 

+ 

44 

9 * 

+ 

+ 

+ 

+ 

44 

7+ 

BOXOFFICE  BookinGuide  Sept.  11,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 

I 

O-  E 

“ = g s 

_ ■ *—  m >> 

o-i—  c r 


In  the  summary  t4  is  rated  2 pluses,  — as  2 min 


+t  Very  Good;  + Good;  — Fair;  ~ Poor;  — Very  Poor. 


"c 

o 

T o 

>. 

OJ 

>v 

're 

O 

o . 
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c 
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00 

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> 

U. 

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CL  5 

z o 

t/i 

© __ 
o 


> >. 

g — 

z o 


2501  Mania  (85)  Ho.  Dr Valiant 

2512  Mailbag  Robbery  (70)  Ac Tudor 

2554  ©Marines.  Let's  Go  (104)  © 

Service  comedy  20th-Fox 

2503  Mark  of  the  Devil  (73)  Melo RCIP 

2546  Mary  Had  a Little  (83)  Comedy.  ...  UA 
2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama AIP 

2532  Matter  of  Morals,  A (90) 

Drama  UA 

2518  Mein  Kampf  (121)  Documentary  ....Col 
2504 ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  20th-Fox 

2523  ©Minotaur,  The  (92)  © Ady UA 

2500  Misfits.  The  (124)  Drama  UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 

2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM 
2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  Schoenfeld 

2538  Most  Dangerous  Man  Alive  (82)  SF..Col 

— N — 

2543  Naked  Edge,  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo.  ..Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2470  Never  on  Sunday  (97)  Com-Dr.  L.opert-UA 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

— 0 — 

2514  ©One-Eyed  Jacks  (141)  ® Dr.  ..Para 
2497(^©0ne  Hundred  and  One  Dalmatians 

(80)  Animated  Feature  BV 

2555  One  Plus  One  (114)  Dr SR 

2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2510  Operation  Bottleneck  (78)  Ac UA 

2554  Operation  Camel  (74)  Serv.  Comedy.  AIP 

2509  Operation  Eichmann  (92)  Drama....  AA 

— P — 

2523  ^©Parent  Trap,  The  (124)  Comedy  BV 

2510  ©Parrish  (137)  Drama  WB 

2509  Passport  to  China  (75)  Ac Col 

2492  ©Pepe  (157)  © Comedy/Music  ....Col 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama U-l 

2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  AIP 

2519  ^©Pleasure  of  ri is  Company,  The 

(114)  Comedy  Para 

2501  Police  Dog  Story  (61)  UA 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AIP 

2511  ©Posse  From  Hell  (89)  W’n  ....U-l 
2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 

2516  Question  7 (110)  Dr DeRochemont 

— R— 

2516  Raisin  in  the  Sun.  A (128)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr....lFD 
2522  ©Return  to  Peyton  Place 

(122)  Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  Ring  of  Fire  (91)  © 

Outdoor  Action MGM 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

2524 ©Romanoff  and  Juliet  (112)  Com. ..U-l 

2506  Sanctuary  (90)  © Drama 20th-Fox 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont’l 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para 

2551  Scream  of  Fear  (81)  Susp.  Dr Col 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM 

2511  Secret  Partner,  The  (91)  My MGM 


2-13-61  + 

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44 

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2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure AA 

2516  Shadows  (87)  Drama  Lion  Int'l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2539  Silent  Call,  The  (63)  C Dr.  20th-Fox 
2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2528  Snake  Woman,  The  (68)  Horror  UA 

2502  Sniper's  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y  . . . 20th-Fox 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2476  (^©Sundowners,  The  (133)  Dr WB 

2477  ^©Swiss  Family  Robinson  (128) 

Adv.  Classic,  Panavision  BV 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  Col 


2539  ©Tammy  Tell  Me  True  (97)  Com.  Dr  U-l 
2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama President 

2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)  . . . . UA 
2514  Terror  of  the  Tongs,  The  (80)  Ac Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  Col 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2481  Tormented  (75)  Horror  Drama  ....AA 
2510  SJ©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76),  Action-Dr..  U-l 
2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng.-dubbed  Kingsley 

2493  ©Tunes  of  Glory  (106)  Dr Lopert 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525 ©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2492  Unfaithfuls,  The  (89)  Melodrama AA 


2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama Sutton 

—V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2483  ©Wackiest  Ship  in  the  Army,  The 

(99)  © Comedy  Col 

2527  ©Warrior  Empress,  The  (87) 

© Action-Adventure  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 
2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2500  ©White  Warrior  (86)  © 

Adv.  Dr.  (Eng.  dubbed)  WB 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2508  ©Winos  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2487  ©Wizard  of  Baghdad  (92)  © 

Costume  Comedy  20th-Fox 

2553  ©World  by  Night  (103) 

A survey  of  world  night  spots...  WB 

— XYZ— 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  UA 

2555  Young  Doctors,  The  (102)  Or UA 

2518  Young  Love  (80)  Drama Exclusive 

2497  Young  One.  The  (96)  Dr Valiant 

2517  Young  Savages,  The  (103)  Dr UA 


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6 


BOXOFFICE  BookinGuide  ::  Sept.  11,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © is  for  CinemaScope; 
V)  Vistavision;  © Superscope;  ® Naturama;  (g>  Regolscope;  © Teehnirama.  Symbol  y denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


old) 

IP 


Gr 


ALLIED  ARTISTS  1 U 

AMERICAN  INT  L 1 ti 

COLUMBIA  | U 

M-G-M  | 

Look  in  Any  Window  (87)  D..6101 

Ruth  Roman.  Alex  Nicol,  Paul 
Alika 

©The  Wackiest  Ship  in  the 

Armv  (99)  © C..521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(80)  Ad.. 522 

Richard  Greene.  Peter  Cushing 

©Go  Naked  in  the  World 

(103)  © 0.  Ill 

Gina  Lollobrigida,  Ernest  Borgnlne, 
Anthony  Franclosa,  Luana  Patten 

Portrait  of  a Sinner 

(96)  D..507 

Nadja  Tiller,  Tony  Britton. 
William  Bendix 

Black  Sunday  (84)  ...Ho. 602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D . . 523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) Ac.. 527 

Ricliard  Basehart,  Lisa  Gaston) 

©Carthage  in  Flames  (93) 

© Ad.. 528 

Anne  Heywood,  Jose  Suarei 

Village  of  the  Damned  (77)  Ho..  109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

Bill  Travers.  Vincent  Winter 

Dondi  (100)  C.  6102 

David  Janssen,  Patti  Page. 

David  Kory 

Operation  Eichmann  (92)  D..6103 
Wemer  Klemperer.  Ruta  Lee, 

Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.  601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90  © Ho.  .603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD  . 529 
G.  Ford,  Milko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr...525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  DaRey,  Shirley  Jones 

©Cimarron  (147)  © . ...D..108 
Glenn  Ford,  vtarta  Schell 

The  Secret  Partner  f91)  D .115 

Stewart  Granger,  llaya  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80).. C.. 606 
Leslie  Phillips,  Geraldine  McEvvan. 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . D .533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac  .530 

Geoffrey  Toono,  Christopher  Lee 

Angel  Baby  (97)  D .6105 

Juan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (SO)  ..Ho  . 604 
Paul  Massie,  Dawn  Add  ims 

Operation  Camel  (74)  . ...C..605 
Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr . . 534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . . 539 
Ernie  Kovacs,  Cyd  Charlsse 
Stop  Me  Before  1 Kill 

(93)  © D..535 

Claude  Daiiphtne,  Diane  Cvlento 

Mein  Kampf  (121) Doc  . 538 

©Warrior  Empress  (87) 

© Ad.. 524 

Kerwln  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyce  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 

Shirley  MacLalne,  Laurence  Harvey. 
Jack  Hawkins 

King  of  the  Roaring  20's 

(106)  Cr.  .6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dors. 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF.  607 

Vincent  Price.  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho  . 540 

Glenn  Corbett,  Patricia  Breslln 

Most  Dangerous  Man  Alive 

(82)  Ac  541 

Ron  Randall,  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac  . 119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
Bill  Travers.  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99) . .Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (84)  An  . 608 
Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © C .601 

James  Darren,  Deborah  YValley, 
Michael  Callnn.  Vicki  Trlckctt 
©The  Guns  of  Navarone 

(157)  © D .603 

Gregory  Peck,  David  Niven 

©Two  Rode  Together 

(109)  0D  602 

James  Stewart,  Richard  Widmark, 
Shirley  Jones,  Linda  Crista] 

©Morgan  the  Pirate 

(93)  © Ad..  120 

Steve  Reeves.  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlen,  Jim  Hutton 

©Magic  Boy  (75)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun.  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.  609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luann  Anders 

©Ada  (108)  © D .124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 

Steve  Reeves,  Georgia  Mall 

Twenty  Plus  Two  (100)  . . My.  .6110 
David  Janssen,  Joanne  Crain, 

Dina  Merrill,  Agnes  Morehead 

Scream  of  Fear  (81)  0..605 

Susan  Strasberg.  Ronald  Lewis 

The  Trunk  (72)  D .606 

Phil  Carey,  Julia  Arnall 

©A  Thunder  of  Drums 

(97)  © 00  201 

Richard  Boone.  George  Hamilton. 
Luana  Patten 

©The  Devil  at  4 O’clock 

(.)  © 0 607 

Spencer  Tracy,  Frank  Sinatra 
©Loss  of  Innocence  (99)..  0. 608 
K.  More,  D.  Darrieux,  S.  York 
Weekend  With  Lulu  (..).... C . . 609 
Leslie  Phillips,  Rob’t  Monkhouse 
Everything's  Ducky  (80).  .C  .610 

Buddy  Hackett,  Mickey  Rooney 
Queen  of  the  Pirates 

(80)  © Ad.. 604 

Gianna  Marla  Canale.  M.  Serat.o 

Bridge  to  the  Sun  (113).  D.  .202 

Carroll  Baker,  Janies  Shigeta 

Invasion  Quartet  (87) . . . . CD . . 203 

Bill  Travers,  Spike  Miligan 

PARAMOUNT 


Blueprint  for  Robbery  (87)  Ac.  .6009 

Jay  Barney,  J.  Pat  O'Malley 


Foxhole  in  Cairo  (68)  . ...D..6013 
•lames  Robertson  Justice,  Nlall 
MacGinnls,  Adrian  Hoven 


> 


73 

-C 


©World  of  Suzie  Wong 

(126)  0 . .6008 

William  Holden,  Nancy  Kwan, 
Sylvia  Syms 


-n 

m 

CO 

73 


©The  Savage  Innocents 

(89)  ® D..6004 

Anthony  Quinn,  Yoko  Tanl, 

Anna  May  Wong 


> 

TO 


©All  in  a Night’s  Work 

(94)  C..6010 

Shirley  MacLalne,  I)e;m  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  OD..6014 

Marlon  Brando,  Karl  Malden, 

Katy  .lurado,  Pina  Pelllcer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M  6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 

£>©The  Pleasure  of  His 

Company  (115)  CD  . 6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . -C.  .6015 
Jerry  Lends,  Helen  Traubel 

©On  the  Double  (92)  ® C.  .6016 

Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74)  . D . 6101 

Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelli 

Man-Trap  ( . . ) D . 6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


©Ereakfast  at  Tiffany's 

(115)  CD.. 6103 

Audrey  Hepburn,  George  Peppard 


O 

o 

-H 

o 

CD 

m 

73 


BOXOFFICE  BookinGuide  ::  Sept.  11,  1961 


7 


MARCH  I APRIL  I MAY  I JUNE  JULY  | AUGUST  SEPTEMBER 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  Indicating  story  type:  (Ad)  Adventure  Dromo;  (Ac)  Action 
Dromo;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  t Cr)  Crime  Drama;  (DM)  Dromo 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


20TH-FOX 


©Marriage- Go- Round 

(98)  © C 101 

Susan  Hayward.  James  Mason. 
©Little  Shepherd  of  Kingdom 

Come  (108)  © D..102 

Jimmie  Rodgers,  Luana  Patten 

©Can-Can  (131)  © M..103 

Frank  Sinatra,  Shirley  MacLalne, 
Louis  Jourdan,  Juliet  Prowse 
The  Long  Rope  (61)  . ...W..113 
Ilugh  Marlowe.  Alan  Hale 


UNITED  ARTISTS 


Five  Guns  to  Tombstone 

(71)  W 

James  P own.  Della  Sbarman 


6102 


©The  Millionairess  (90)  © C.  .104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  .111 
Bradford  Dill  man,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C . .125 

Michael  Craig.  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..105 
Robert  Ryan.  John  Dehner 


Sanctuary  (90)  © D..115 

L.  Remick,  Y.  Montand,  B.  Dlllman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

t>©The  Trapp  Family  (106)  D..117 
| Ruth  Leuwerik,  Hans  Holt 

: Sniper's  Ridge  (61) Ac..  116 

I Jack  Ging.  Stanley  Clements 


©All  Hands  on  Deck 

(98)  © M.  112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 

©Ferry  to  Hong  Kong 

(103)  © Ad..  110 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 

©The  Fiercest  Heart 

(91)  © 0D . .120 

Stuart  Whitman,  Juliet  Prowse 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lyniey,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer.  Gary  Crosby 

©The  Big  Show  (113)  © Ad  . 123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 


Battle  at  Bloody  Beach 

(80)  © Ac.  .128 

A.  Murphy.  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M..  129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C..130 

Carol  Heiss,  Stooges 


©Misty  (92)  © 0D.  131 

David  Ladd,  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © ....Ad.. 133 
Walter  Pldgeon,  Joan  Fontaine, 
Barbara  Eden.  Frankie  Avalon 

The  Silent  Call  (63) D.  119 

Roger  Mobley.  David  McLean, 

Gail  Russell 


©Marines.  Let's  Go  (104)  © C 137 
David  Hedison,  Tom  Tryon, 

Linda  Hutchins 


©The  Big  Gamble  (100)  © D .134 
Stephen  Boyd,  Juliette  Greco, 
David  Wayne 

©Francis  of  Assisi  (105)  © D .132 
Bradford  Oilman,  Dolores  Hart, 
Stuart  Whitman 


The  Hustler  ( . . ) D . . 136 

Paul  Newman,  Piper  Lauiie, 
Jackie  Gleason.  Geo.  C.  Scott 
Seven  Women  From  Hell 

(..)  © Ac  140 

Patricia  Owens,  Denise  Darcel. 
Cesar  Romero,  John  Kerr 
©Pirates  of  Tortuga 

(97)  © Ad..  135 

Ken  Scott,  Leticia  Roman, 

Rafer  Johnson 


The  Misfits  (124)  D.  .6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)....  6106 
Ron  Foster,  Miiko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Roone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias.  Rosanna  Schiaffino 

A Matter  of  Morals  (90) . . D . .6108 

Maj-Britt  Nilsson,  Patrick 
O'Neal,  Eva  Dahlback 


The  Young  Savages  (103)  . . D . .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  ...  Ho.. 6112 
John  McCarthy,  Susan  Travers 

©Dr.  Blood's  Coffin  (92)  Ho.. 6111 

Kleron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad.  6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner.  Efrem  Zlmbalist  jr.. 

The  Last  Time  I Saw  Archie 

(98)  C .6118 

Robert  Mitchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 

The  Naked  Edge  (102)  My.. 6120 

Gary  Cooper.  Deborah  Kerr 

Goodbye  Again  (120)  . ...D..6125 
Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 

Teenage  Millionaire  (84) 

(partly  in  color) ....  C/M  . . 6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Graziano 


You  Have  to  Run  Fast 

(73)  Ac  6122 

Craig  Hill.  Elaine  Edwards 

Three  on  a Spree  (83)..  C . 6123 

Jack  Watling,  Carole  Lesley 

The  Young  Doctors  (102) . . D . .6128 

Fredric  March,  Ben  Gazzara, 

Ina  Balin.  Dick  Clark 


UNIVERSAL-INT  L 


©The  Grass  Is  Greener 

(105)  ® C .6103 

Cary  Grant,  Deborah  Kerr. 

Robert  Mitchum,  Jean  Simmons 


The  Great  Impostor  (112)  CD.. 6104 
Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  Cr.  .6105 

Hazel  Court,  Terence  Morgan 


©Wings  of  Chance  (76) . 0D  . . 6111 
James  Brown,  Frances  Rafferty 


WARNER  BROS. 


A Fever  in  the  Blood 

(117)  D .008 

Efrem  Zlmbalist  jr.,  Angle  Dickinson 


Gold  of  the  Seven  Saints 

(88)  OD  . .009 

Clint  Walker,  Leticia  Roman 
(Filmed  in  sepia) 


©The  White  Warrior  (86)  Ad  . 010 
Steve  Reeves,  Georgia  Moll 


©Tomboy  and  the  Champ 

(92)  OD  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Alien 

The  Secret  Ways  (112)  ..D  .6109 
Richard  Widmark,  Sonja  Ziemann 


©Posse  From  Hell  (89) . .W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad  . 6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C.  .6106 

P.  Ustinov,  8.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho..  6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Sheltey,  Andre  Morell 
©The  Last  Sunset  (112)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76) . .Ac.  .6118 
Michael  Craig,  Elizabeth  Seal 

©Tammy  Tell  Me  True 

(97)  CD  . .6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  . D .6120 

Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © C.  .6121 

Rock  Hudson,  Gina  Lollobrigida, 
Sandra  Dee,  Bobby  Darin 


©The  Sins  of  Rachel  Cade 

(123)  D . .003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.  Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  ..Ac.. 012 
George  Montgomery.  Chari  to  Luna 


The  Fabulous  World  of 

Jules  Verne  (81)  ...Ad.. 013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (87) . .Ad.  .014 
Charles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D .015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M..016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©World  by  Night 

(103)  Doc.  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  . D . 155 

Diane  McBain,  Arthur  Kennedy, 

Will  Hutchins,  Constance  Ford 


©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

Pat  Hingle,  Audrey  Christie 


COMING 

ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  D.. 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D. . 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  SF.. 

Bodil  Miller 

©Journey  to  the  7th  Planet  . SF.. 

John  Agar,  Greta  Thyssen 

©Black  Mutiny  © Ad.. 

Don  Megowan,  Silvana  Pampanini 

Lost  Battalion  Ac.. 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  ® D.. 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street  D . . 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  C. . 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Landlady C.. 

Jack  Lemmon,  Kira  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D.. 

Glenn  Ford,  Ingrid  Tbulin, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando,  Trevor  Howard, 

Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  D.. 

Rossano  Brazzl,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimleux 

©King  of  Kings  © ...  Bib  D.. 
Jeffrey  Hunter.  Siobhan  McKenna 
©Colossus  of  Rhodes  ©..Ad.. 204 
Rory  Calhoun,  Lea  Massari 
©Bachelor  in  Paradise  ©..C..20J 
Bob  Hope,  Lana  Turner,  Janis  l’aige, 
Jim  Hutton,  Paula  Prentiss 

PARAMOUNT 

©Breakfast  at  Tiffany's  ...  CD.. 

Audrey  Hepburn.  George  Peppard 
©Summer  and  Smoke 

(118)  ® D . .6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne,  Red  Buttons 

Hell  Is  for  Heroes  D . . 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C . . 

Shirley  MacLalne,  Yves  Montand, 
Bob't  Cummings,  Edw.  G.  Robinson 

20th-FOX 

Madison  Avenue  © D.. 

Dana  Andrews,  Eleanor  Parker 

20,000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 
Jayne  Mansfield,  Nico  Minardos 
©Tender  Is  the  Night  ©...  D . . 
Jennifer  Jones,  Jason  Robards  jr. 
Joan  Fontaine,  Jill  St.  John 

The  Innocents  © D..13S 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  D..6101 

(SpeeliU  release) ..  Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion D . . 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster,  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack.  Lee  Klnsolvlng 

©Paris  Blues  D.. 

Paul  Newman,  Joanne  Woodward 

UNIVERSAL-INT'L 

©Back  Street  D . . 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D.. 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis.  Jas.  Franciscus 

WARNER  BROS. 

©Susan  Slade  D . 

Troy  Donahue,  Connie  Stevens, 
Dorothy  McGuire.  Lloyd  Nolan 

©Merrill’s  Marauders  Ac.. 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  ® M . . 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russell.  Alec  Guinness 


8 


BOXOFFICE  BookinGuide  ::  Sept.  11,  1961 


FEATURE  CHART 

MISCELLANEOUS 


Short  sub|ects,  listed  by  company.  In  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


^HORTS  chart 


BUENA  VISTA 

L£©Swiss  Family  Robinson 

(12S)  Panavision  ..Ad..  Dec  60 
Dorothy  McGuire,  John  Mills, 

Janies  MacArthur,  Tommy  Kirk 
41©0ne  Hundred  and  One 

Dalmatians  (SO)  ...An..  Mar  61 
QThe  Absent-Minded  Professor 

(97)  C..  May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 

£Jt©The  Parent  Trap 

(123)  C . Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutu,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD  . Oct  61 
Donald  Crisp,  Kay  Walsh 
CONTINENTAL 

The  Entertainer  (97)  . . . . D.  .Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D..  Nov  60 

(Eng-dubbed)  Michele  Morgan 

Make  Mine  Mink  (101)  C..Dec60 
Terry-Thomas,  Athene  Beyler 
©Hippodrome  (96) . . Ac.  . . . Mar  61 
(Eng-dubbed) . .Gerhard  Reldmann, 
Margit  Nunke 

Saturday  Night  and  Sunday 

Morning  (90)  D..  Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Pure  Hell  of  St.  Trinian’s 

(..)  C.  .Sep  61 

Joyce  Grenfell,  Cecil  Parker 
George  Colo 
EDWARD  HARRISON 

Another  Sky  (83) D . Jan  61 

Victoria  Grayson,  Tayeb 
FILMS-AROUND-THE-WORLD 
A French  Mistress  (91) . . C.  . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 
FILMGROUP 

The  Wild  Ride  (63) D..Jun60 

Jack  Nicholson,  Georgianna  Carter 
©Last  Woman  on  Earth 

(71)  D..  Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC.  . Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D..  Nov  60 
Jorin  Ashley,  Gary  Vinson 

Date  Bait  (71)  D.  .Nov  60 

Gary  Clark.  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 
GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C. . Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGS  LEY-UNION 
The  League  of  Gentlemen 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

(Kingsley) . .Elisa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W)  . .Jean  Seberg,  Jeaa- 
Paul  Belmondo 

Frantic  (90)  8-28-61 

(Times)  . .Jeanne  Moreau,  M.  Ronet 

Love  Game,  The  (85)  2-13-61 

(F-A-W) . .Jean-Plerre  Cassel, 
Genevieve  Cluny,  Jean-Louls  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l)  ..  Gerard  Phllipe,  Lilli 
Palmer,  Anouk  Aimee,  L.  Padovanl 
Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus)  . .Pierre  Fresnay,  Simone 
Ren  ant 

Port  of  Desire  (85) 12-  5-60 

(Kingsley-Union) . .H.  Neff 
Rules  of  the  Game  (104)  4-17-61 
(Janus) . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  . . Jean  Gabin 

GERMANY 

Confess,  Dr.  Corda!  (102)  12-  5-60 
(President)  ..  Hardy  Kruger,  E. 

Mueller 

Glass  Tower,  The  (104) . .10-  3-60 

(Ellis)  . Lilli  Palmer 
The  Girl  of  the  Moors  (87)  9-  4-61 
(Casino)  ..  Claus  Holm.  Maria  Emo 

Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  . .Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Counterfeit  Coin  (120)  ..  10-  3-60 
(Atlantis)  . .K.  Logothedtides 


Moussitsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyouklakl 
288  Stournara  St.  (90)  . . 2-27-61 


(Atlantic) . Orestls  Makris, 
Sophia  Vembo 


(113)  CD..  Feb  61 

Jack  Hankins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD..  Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . 0 . . Jan  61 
Alec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision W.  . Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil's  Commandment 

(71)  © Ho.  . Jan  61 

Gianna  Marla  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D.. Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D..  Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C . Apr  61 
Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C..  Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . .Ac.  . Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  . .Cr..Feb61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  Wyngarde,  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  .May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(83)  Ad..  Nov  60 

Russian  cast  (Big-dubbed) 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  Angeli 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bernie  Hamilton 

Mania  (85)  Ho  . Feb  61 

Peter  Cushing,  June  Laverlck 
It  Takes  a Thief  (94) . . D . . Feb  61 


ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)  . .V.  Gassman,  Toto 
Holiday  Island  (105)  ....  11-14-60 
(Brandon)  . Vittorio  de  Sica 
La  Dolce  Vita  (175) ....  4-24-61 
(Astor)  . Marcello  Mastroiannl, 
Anita  Ekberg,  Anouk  Aimee,  Alain 
Cuny 

L’Awentura  (145) 6-  5-61 

(Janus)  • Monica  Vlttl,  Gabriele 
Ferzetl,  Lea  Massarl 
Two  Women  (105)  ....  6-19-61 

(Eimbassy)  . .Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . .Franco  Lnterlenghi 
JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  Tatsuya  Nakadal 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 

( Janus)..  Z.  Cybulski, 

E.  Krzyzewska 


SWEDEN 

Dreams  (86)  8-  8-60 

( Janus).. E.  Dahlbeck,  H.  Anders- 
som 

Unmarried  Mothers  (79)  . . 3-13-61 


(President)  . E.  Etlberg,  B.  Logart 
Virgin  Spring,  The  (88)  . .12-12-60 
(Janus).. Max  von  Sydosv, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89) . . 1-31-61 
(Kingsley)  ..  Vladimdr  Ivashov, 
Shanna  Prokhorenko  (also  Eng.- 
dubbed) 

Fate  of  a Man  (100)  . 8-28-61 

(UA)  . . Sergei  Bondarchuk 


2 6 "3  «j 

a.  z ac  o 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5424  French  Fried  Frolic 

(16!/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16)  . . Mar  61 

5426  He  Flew  the  Shrew 

(16!/z)  May  61 

5436  Man  or  Mouse  (18)..Jun61 


CANDID  MICROPHONE 
(Reissues) 

5553  No.  3,  Series  2 (10l/2)  Jan  61 

5554  No.  4.  Series  2 (10</2)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (lCP/z) . . Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 


(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

(7/2)  Nov  60 

5605  Four  Wheels,  No 

Brakes  (6J/2)  Nov  60 

5606  Skeleton  Frolic  O/2 ) . ■ Dec  60 
5667  Babie  Boogie  (6)....  Jan  61 

5608  Pickled  Puss  (6>/2) ..  .Jan  61 

5609  Christopher  Crumpet’s 

Playmate  (6>/2) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6/z)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6>/2)  May  61 
5614Topsy  Turkey  (6'/2)  ..Jun  61 
5615  Punchy  de  Leon  (0/2)  . . Jul  61 


FILM  NOVELTIES 
(Reissues) 


5852  Push  Back  the  Edge 

(10)  Dec  60 

5853  Community  Sings 

No.  1.  Ser.  13  (10) ....  Mar-61 


5854  Yukon  Canada  (10) . . Apr  61 
LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(6Vg)  Dec  61 

5703  Countdown  Clown  (6 Y2)  Jan  61 

5704  Happy  Go  Loopy  (6'/2)  Mar  61 

5705  Two-Faced  Wolf  (6'/2)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6J/2)  May  61 

5707  Fee  Fie  Foes  (6*A)..Jun61 

5708  Zoo  Is  Company  (6 /*)  Jul  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard) ..  Dec  60 

5755  Hotsy  Footsey  (7) . . . . Feb  61 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6)..  Jul  61 

SPECIAL  COLOR  FEATURETTES 

5441  Wonderful  Hono  Kong 

(19«/2)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter- Reissues) 


4160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5402  Pardon  My  Backfire 

(16)  Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)  . Jan  61 

5405  Knutsy  Knights 

(17!/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15'/2)  May  61 

5408  Fling  In  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 
(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (101^)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (8!/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 


WORLD  OF  SPORTS 


5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9'/2) . . Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 

5804  Dogs  Afield  (10/2) Jun  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 


All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neapolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)..  Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 
W275  Cat  Concerto  (7)....  Sep  60 
W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W268  The  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 
W271  Field  and  Scream  (7)  Sep  60 


PARAMOUNT 
CARTOON  CHAMPIONS 


Herman  and  Katnip 
S20-1  Rail  Rodents  (7) . . . .Sep  60 
S20-2  Robin  Rodenthood  (7)  Sep  60 
S20-3  A Bicep  Built  for 

Two  (7)  Sep  60 

S20-4  Mouse  Trapeze  (7).... Sep  60 
Noveltoons 

S20-5  Fido  Beta  Kappa  (7)  Sep  60 
S20-6  No  Ifs,  Ands  or 

Butts  (6)  Sep  60 

S20-7  Candy  Cabaret  (7)  . .Sep-60 

S20-8  Tha  Oily  Bird  (7)  ..Sep  60 
COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorohic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17J  Anamorphic Apr  61 

MODERN  MADCAPS 
(Technicolor) 

M20-1  Galaxia  (7)  Oct  60 

M20-2  Bouncing  Benny  (6)  Nov  60 
M20-3  Terry  the  Terror  (6)  Dec  60 
M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5The  Kid  From  Mars 

(6)  Mar  61 

M20-6  The  Mighty  Termite 

(6)  Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6) . . Nov  60 

P20-2  Miceniks  (6)  Dec  60 

P20-3  The  Lion’s  Busy  (6)..  Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flloht  (7). Apr  61 
P20-6  Hound  About  That(6) . Jun  61 


SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 


D20-1  Kings  of  the  Keys 

(9)  Sep  60 

D20-2  Big  "A”  (9)  Sep  60 

D20-3  A Sport  Is  Born 

(10)  Nov  60 

D20-4  Ten  Pin  Tour  (9) . . . . Apr  61 

D20-5  Speedway  (10) May  61 

THE  CAT 
(Color  Cartoons) 

C20-1  Top  Cat  (8)  Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 Reel 

(12'/2)  Jul  61 

TRAVELRAMA 


(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10)..  Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 

(Color) 

7101  Australian  Water  Sports 


(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C'Scope.  De  Luxe  color ...  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


a.  z 10 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT’L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  6(1 

4172  The  Lion  City  (9)..  Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © . . Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 


WALTER  LANTZ  CARTUNES 
(Technicolor ..  Can  be  projected  in 
the  Anamorphic  process,  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  . . . . Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  . . . Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gahby's  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose.  . Apr  61 

4119  Clash  and  Carry  . . . April  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes.  Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  ...  . Nov  60 

4132  Witch  Crafty  (6)  . . . . Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6) . .Feb  61 

4135  Squareshootin'  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6).  . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 

(Technicolor  Reissues — 7 min.) 


8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  Dee  60 

8306  Tweet  Tweet  Tweety. . Dee  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8315  Klddin’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir. ..  .Sep  60 

8722  Lighter  Than  Hare ....  Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  Apr  61 

8712  D'Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws..  Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18)..  Jul  61 

(One  Reel) 

8501  Riviera  Days  (10) Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Fro’ics  (9) . . . .Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


Jayne  Mansfield,  Anthony  Quayle 
Hitler's  Executioners 

(78)  Doc..  Jun  61 


FOREIGN  LANGUAGE 


BOXOFFICE  BookinGuide  ;;  Sept.  11,  1961 


9 


VJ'rite 


THE 


XH IB  I TOR  HAS  HIS  SAY 

■hhhhabOUT  PICTURESmm 


ALLIED  ARTISTS 

Operation  Eichmann  (AA)  — Werner  Klemperer, 
Ruta  Lee  Donald  Buka.  This  certainly  is  a timely 
show  and  is  a very  well  done  show- — but  it  is  no 
show  for  a small  town.  Don't  try  it  in  a tiny  com- 
munity unless  you  have  a lot  of  highly  educated 
people  or  a large  and  active  veterans'  group.  Just 
a waste  on  my  part  for  showing  it  here.  Played  Sat., 
Sun.  Weather:  Cool. — Harry  Hawkinson,  Orpheum 

Theatre,  Marietta,  Minn.  Pop.  380. 

BUENA  VISTA 

Absent-Minded  Professor,  The  (BV) — Fred  Mac- 
Miurray,  Nancy  Olson,  Keenan  Wynn.  This  fine  pic- 
ture for  all  ages  will  do  top  business  in  any  situa- 
tion. Although  in  black  and  white,  it  really  appeals 
to  everyone.  Our  thanks  to  Mr.  Disney  for  making 
it  possible  for  us  to  make  a good  little  bit  on  this. 
The  sooner  you  play  this  the  better  off  you'll  be 
businesswise.  Ployed  Sat.  through  Tues.  Weather: 
Good. — B.  L.  Brown  jr..  Arcade  Theatre,  Sanders- 
ville,  Ga.  Pop.  5,424. 

Davy  Crockett  and  the  River  Pirates  (BV) — Fess 
Parker,  Kenneth  Toby.  This  oldie  isn't  a bad  little 
picture,  especially  for  kids.  Can't  go  too  far  wrong 
with  it,  especially  on  your  kiddy  change. — F.  L. 
Murray,  Strand  Theatre,  Spiritwood,  Sask.  Pop.  500. 

COLUMBIA 

Gidget  Goes  Hawaiian  (Col) — James  Darren,  Michael 
Callan,  Deborah  Walley.  Swell  family  entertainment. 
Even  without  Sandra  Dee  this  one  was  good.  I was 
bored  with  it,  but  the  families  thought  it  was 
peachy  and  proved  they  liked  it  by  seeing  it  twice. 
Played  Sat.  through  Wed. — Jim  Fraser,  Auditorium 
Theatre,  Red  Wing,  Minn.  Pop.  12,500. 

Raisin  in  the  Sun,  A (Col) — Sidney  Poitier,  Claudia 
McNeil,  Ruby  Dee.  Excellent  picture.  Well  received, 
drew  the  finest  patrons  in  town  and  surrounding 
towns  Played  seven  days.  Weather:  Excellent. — 

Chas.  R.  Barnes,  Mgr.,  The  New  Ritz  Theatre,  On- 
tario, Calif.  Pop.  47,000. 

Warrior  Empress,  The  (Col) — Kerwin  Mathews,  Tina 
Louise.  If  ycur  folks  go  for  these  adventure-spec- 
tacle type  pictures  don't  pass  this  one  up  for  it 
is  better  rhan  average  and  dubbing  is  good.  It  is 
in  becutiful  color  and  'Scope  and  has  a story  that 
will  please  all  the  followers  of  this  type  of  film 
fare.  We  did  good  business  on  a two-day  stand. 
Played  Thurs.,  Fri.  Weather:  Good.- — B.  L.  Brown 

jr..  Arcade  Theatre,  Sandersville,  Ga.  Pop.  5,424. 

METRO-GOLDWYN-MAYER 

Ben-Hur  (MGM) — Charlton  Heston,  Stephen  Boyd, 
Hayp  Harareet.  .Very  good.  I played  it  a week  end 
made  a little  in  spite  of  70  per  cent  terms. — S.  T. 
Jackson,  Jackson  Theatre,  Flomoton,  Ala.  Pop.  1,480. 

Gone  With  the  Wind  (MGM,  reissue) — Clark  Gable, 
Vivien  Leigh,  Leslie  Howard.  This  was  still  ex- 
cellent. Did  good  business  too.  Played  Sun.,  through 
Wed.  Weather:  Good. — S.  T.  Jackson,  Jackson  The- 
atre, Flomoton,  Ala.  Pop.  1,480. 

Subterraneans,  The  (MGM) — Leslie  Caron,  George 
Peppord,  Janice  Rule.  Good  acting  by  Caron  and 
Peppard,  but  the  story  is  as  phony  and  depressing 


Says  'Boys  Are'  Paper 
Is  Real  Sales  Aid 

"Where  the  Boys  Are"  from  MGM  is  in 
'Scope  and  color  with  a top  cost  and  a very 
fast-moving  story.  You  can't  go  wrong  with 
this  goodie.  We  had  a lot  of  teenagers  and 
college  students  for  this  one  and  business  was 
good.  I think  you  will  like  it.  It's  cute.  The 
trailer  and  paper  from  National  Screen  are 
beautiful  and  are  real  salesmen. 

HARRY  HAWKINSON 

Orpheum  Theatre, 

Marietta,  Minn. 


a thing  as  has  been  seen  in  mony  a year.  Small 
towns,  beware — this  is  not  for  you  and  not  for  us 
either.  No  business  at  all.  Played  Thurs.,  Fri.,  Sat. — 
Paul  Fournier,  Acadia  Theatre,  St.  Leonard,  N B 
Pop.  2,150. 

PARAMOUNT 

Bellboy,  The  (Poro) — Jerry  Lewis,  Alex  Gerry,  Bob 
Cloyfon.  Business  very  good  and  Jerry  also  very 
good.  I liked  the  picture,  and  you  should  have 
heord  the  roars  of  laughter.  It  did  a very  good  busi- 
ness at  the  concession  stand  also.  Just  one  big  thing 
wrong:  it  would  hove  looked  like  a million  dollars 
m color.  Played  Tues.,  Wed.  Weather:  Cool  and 
rainy. — Harry  Hawkinson,  Orpheum  Theatre,  Marietta, 
Minn.  Pop.  380. 

CinderFello  (Para) — Jerry  Lewis,  Anna  Mario 

Alberghetti,  Ed  Wynn.  This  was  somewhat  better 
than  "The  Bellboy,"  but  Jerry  Lewis  has  slipped 
some.  However,  his  name  gave  us  some  extra 
business.  Played  Sun.,  Mon.,  Tues.  Weather:  Good. 


10 


Mel  Danner,  Circle  Theatre,  Waynoka,  Okla.  Pop. 
2,018. 

20TH-FOX 

Big  Show,  The  (20th-Fox) — Esther  Williams,  Cliff 
Robertson,  Robert  Vaughn.  Indeed  it's  a very  good 
show  with  a little  bit  of  everything  to  make  it  a 

His  Tip:  Don't  Jolt  'em 
Too  Hard  in  Preview 

I enjoyed  "The  Marrioge-Go-Round"  from 
20th-Fox,  but  as  usual  with  this  company  they 
leave  nothing  to  the  imagination  in  the  pre- 
view. They  should  check  the  previews  on  the 
shows  for  the  past  20  years  which  have  been 
moneymakers  and  they  will  be  surprised  to  know 
that  a pattern  could  be  followed  for  all  shows. 
The  main  thing  is  not  to  jolt  your  prospective 
customers  with  the  most  sensational  part  of  the 
show  (with  no  story  leading  up  to  it).  This  was 
almost  average  at  the  boxoffice. 

B.  BERGLUND 

Trail  Theatre, 

New  Town,  N.  D. 


fine  entertainment  for  everybody.  Beautiful  color  and 
'Scope  plus  a very  good  cast.  We  did  only  average, 
but  will  recommend  it  to  any  exhibitor  for  it  is  a 
fine  picture.  Played  Sun.,  Mon.,  Tues.  Weather: 
Good. — B.  L.  Brown  jr.,  Arcade  Theatre,  Sanders- 
ville, Ga.  Pop.  5,424. 

Flaming  Star  (20th-Fox) — Elvis  Presley,  Barbara 
Eden,  Dolores  Del  Rio.  Saturday  night  it  looked  as 
if  this  would  do  some  business,  but  Elvis  died  in  the 
ending  and  so  did  the  picture  Sunday  and  Monday. 
I thought  it  was  a pretty  good  action  picture.  Played 
Sat.,  Sun.,  Mon.  Weather:  Nice. — Carl  P.  Anderka, 
Rainbow  Theatre,  Castroville,  Tex.  Pop.  1,500. 

Wild  in  the  Country  (20th-Fox) — Elvis  Presley, 
Hope  Lange,  Tuesday  Weld.  Elvis  is  becoming  an  off- 
again-on-again  star.  This  didn't  do  well  for  us. 
Seems  that  every  time  he  goes  back  to  Paramount 
he  has  a smash  hit.  Played  Wed.  through  Sat. — -Jim 
Fraser,  Auditorium  Theatre,  Red  Wing,  Minn.  Pop. 
12,500. 

UNITED  ARTISTS 

Alamo,  The  (UA) — John  Wayne,  Richard  Wid- 
mark,  Laurence  Harvey.  Just  a victim  of  circum- 
stances on  this  one.  We  shoiuld  have  known  better 
than  to  have  picked  it  up  (what  other  choice  was 
there?)  after  all  competition  had  drained  it.  Still 
high  percentage  and  would  have  done  better  with 
a cheap  spook  show.  Gross  was  no  belter  than 
cheap  junk  we  have  been  running,  and  to  make  up 
for  the  loss  it  will  take  many  a moon  of  flat  trash. 
We  know  it  was  drained  as  the  few  who  came  griped 
at  us  because  it  had  been  cut-cut-cut.  Picturewise, 
the  more  I saw  it  the  less  I liked  it.  Real  Holly- 
woodish.  The  print  came  in  with  small  seven  min- 
ute sections,  so  perhaps  the  express  company  made 
some  money — we  didn't. — Al  Zarzana,  Ray  Boriski, 
Venus  and  Galena  Theatres,  Houston,  Tex.,  area. 

UNIVERSAL-INTERNATIONAL 

Grass  Is  Greener,  The  (U-l) — Cary  Grant,  Deborah 
Kerr,  Robert  Mitchum,  Jean  Simmons.  Four  top  stars 
in  what  was  supposed  to  be  a comedy.  But  it  just 
wasn't  funny  enough  for  here.  A little  too  high  class 
for  small  towns.  After  a bad,  wet,  chilly  season 
everyone  was  out  riding  around.  So  it  was  shown  to 
very  few.  Played  Sun.,  Mon.  Weather:  Warm. — 

Jomes  Hardy,  Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 

Great  Impostor,  The  (U-l) — Tony  Curtis,  Joan 
Blackman,  Edmond  O'Brien.  Good  picture.  People 
really  enjoyed  it.  I do  NOT  think  it  was  worth  50 
per  cent  for  me.  It  did  not  do  my  idea  of  50  per 
cent  business.  Played  Sun.,  Mon.,  Tues. — S.  T. 
Jackson,  Jackson  Theatre,  Flomaton,  Ala.  Pop.  1,480. 

WARNER  BROS. 

Giant  (WB,  reissue) — Rock  Hudson,  Elizabeth 

Taylor,  James  Dean.  A little  old,  but  is  doing  better 
than  some  of  the  new  ones. — R.  N.  Justin,  Palace 
Theatre  (subrun),  Gastonia,  N.C.  Pop.  23,000. 

Gold  of  the  Seven  Saints  (WB) — Clint  Walker, 
Roger  Moore,  Leticia  Roman.  For  action  fans  this 
should  satisfy.  Had  it  been  in  color  it  would  have 
been  greatly  improved,  as  it  had  a good  outdoor 
setting.  Business  was  okay  for  Fri.,  Sat. — Mel 
Danner,  Circle  Theatre,  Waynoka,  Okla.  Pop.  2,018. 

MISCELLANEOUS 

Rage  at  Dawn  (RKO,  reissued  in  Canada  by  U-l) — 
Randolph  Scott,  Forrest  Tucker,  Mala  Powers.  Good 
old  Randolph  Scott  still  puts  on  a good  show.  This 
1 955  color  western  is  a good  picture  with  a good 
story  which  seemed  to  please  everyone.  I did  all 
right  (which,  of  course,  isn't  too  good).  Played 
Fri.,  Sat. — -F.  L.  Murray,  Strand  Theatre,  Spiritwood, 
Sask.  Pop.  500. 


YOUR  REPORT  OF  THE  PICTURE  YOU 
HAVE  JUST  PLAYED  FOR  THE 
GUIDANCE  OF  FELLOW  EXHIBITORS 

— Right  Now 

TO: 

The  Exhibitor  Has  His  Say 

BOXOFFICE,  825  Van  Brunt  Blvd., 

Kansas  City  24,  Mo. 

Title Company 

Comment  


Days  of  Week  Played 

Weather  

Title  Company 

Comment  


Days  of  Week  Played 

Weather  

Title Company 

Comment  


Days  of  Week  Played 

Weather  

Title Company 

Comment  


Days  of  Week  Played 

Weather  

Exhibitor  

Theatre Population 

City State  

BOXOFFICE  BookinGuide  ;;  Sept.  11,  1961 


I 

I 


Opinions  on  Current  Productions 

Symbol  © denotes  color;  © CinemaScope;  ® Vistavision;  © Superscope;  ® Naturam 


JjATURj  REVIEWS 

a;  (R)  Regalscope;  (j)  Techniramo.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Splendor  in  the  Grass  F D,“ 

Warner  Bros.  (154)  124  Minutes  Rel.  Oct.  '61 

• eairev  4 1 7., 

| ntacy  That  insistence  upon  realism  and  atmospheric  authenticity  Wis-l 

j J which  has  always  been  indigenous  to  the  work  of  producer- 

1 director  Elia  Kazan  manifests  itself  in  numerous  facets  of  this 

engrossing  photoplay,  the  principal  theme  of  which  is  youth- 
ful love  and  frustration.  The  dominant  thread  in  the  screen- 
play by  William  ("Picnic'')  Inge  undertakes  to  establish  that 
parental-adolescent  relationships — most  especially  the  efforts 
of  fathers  and  mothers  to  dominate  the  lives  and  thinking  of 
their  offsprings — have  not  changed  in  four  decades.  This 
| should  endear  the  photoplay  to  teenage  ticket-buyers.  They 

alone  are  sufficient  to  assure  profitable  success  of  the  picture. 

More  adult  spectators  may  contend  that  the  yam  attempts 
to  cover  too  much  territory  and  detail  and  that  its  pace  is  a 
bit  on  the  slow  side.  This  may  affect  patronage  from  this 
element.  Performances  are  especially  excellent,  with  always- 
effective  Natalie  Wood  in  the  topline.  Commanding  attention 
is  screen  newcomer  Warren  Beatty,  a rugged  youngster 
whose  appearance  and  acting  are  a cross  between  Marlon 
Brando  and  the  late  James  Dean.  Production  and  merchandis- 
ing values  are  further  enhanced  by  Technicolor  photography. 

The  fact  that  the  tint  process  is  unobtrusively  employed  is 
another  tribute  to  Kazan's  fine-grained  piloting. 

Natalie  Wood,  Warren  Beatty,  Pat  Hingle,  Audrey  Christie, 

Barbara  Loden,  Zohra  Lampert,  Fred  Stewart. 

The  Pirate  and  tlie  Slave  Girl  F "n 

•*-  1.85-1  Drama  © 

Crest  Film  Distributors 

— States  Rights  87  Minutes  Rel.  Sept.  '61 

'nti^  The  innumerable  Lex  Barker  fans  who  bemoaned  his  more 
recent  American  casting  in  non-adventure-type  roles,  far 
cries  indeed  from  his  fondly  regarded  "Tarzan"  emoting, 
will  relish  the  appearance  of  their  lean,  grim-countenanced 
Americano  as  a man  of  bold  resolve  on  the  bounding  main, 
and  in  a pirate's  garb,  yet.  The  basic  ingredients  are 
familiar,  understandably,  but  the  spirit  with  which  they're 
produced  by  Peter  Pierott,  directed  by  Frank  Ferrara  and 
enacted,  most  especially  by  Barker,  as  the  pirate;  Chelo 
Alonso,  as  a nomad  princess;  Graziella  Granata,  as  a 
bartered  prize  of  romance;  and  Massimo  Serato,  as  the  ad- 
venturer who  would  bring  Senorita  Granata  home  to  tho 
Venetian  Republic,  provides  a fresh  approach.  Setting  is  15th 
Century.  The  logic  seekers  may  find  fault  with  the  screenplay, 
but  what  matters,  really,  when  there's  rousing  derring-do, 
leaping  chaps,  pulsating  clinches,  and  the  like?  Of  such  are 
motion  picture  dreams  principally  woven,  and  all  hands  con- 
cerned have  contributed  with  impact.  The  pirate  spectacle 
has  been  captured  in  a color  process  billed  as  Colorscope. 
The  biggest  news  here  is  Lex  Barker's  villainous  emoting  and 
he  acquits  himself  notably. 

Lex  Barker,  Chelo  Alonso,  Massimo  Serato,  Graziella 
Granata,  Daniele  Varga,  Luigi  Tosi. 

| The  Great  War  A %£i 

Lopert-UA  118  Minutes  Rel.  Sept.  '61 

A grim  World  War  I picture,  with  a sprinkling  of  comedy 
and  a thin  layer  of  romance,  "The  Great  War"  probably  will 
appeal  to  men  primarily.  The  story  deals  with  the  Italian 
campaign  against  the  Austrians  and  the  battle  scenes  often 
are  terrifying  in  their  stark  realism.  As  a production,  it  is  an 
achievement;  as  entertainment,  it  will  depend  on  individual 
taste.  Vittorio  Gassman  and  Alberto  Sordi  are  excellent  as 
1 •ieoIj1dv|  the  Italian  counterparts  of  American  army  "gold  bricks,"  lazy 
| ,y°  and  exhibiting  streaks  of  cowardice  until  put  to  the  test  of  - — ■'j 

patriotism,  going  before  an  Austrian  firing  squad  rather  than  si°?' 
revealing  vital  information  to  the  enemy  after  they  are 
taken  prisoners.  Silvana  Mangano  is  pleasing  and  con- 
vincing as  a prostitute,  with  whom  Gassman  falls  in  love. 

"The  Great  War"  was  produced  by  Dino  De  Laurentiis  in 
Italy  and  is  available  in  both  dubbed  and  Engli  h-titled 
versions.  It  has  won  several  awards  overseas,  a facet  on 
which  exhibitors  should  capitalize  in  their  promotion.  Di- 
rected by  Mario  Monicelli,  the  film  has  remarkable 
photography  by  Giuseppe  Totonno  and  Roberto  Gerardi,  with 
music  by  Nino  Rota. 

Vittorio  Gassman,  Silvana  Mangano,  Alberto  Sordi,  Folco 
Lulli,  Bernard  Blier,  Romulo  Vallo,  Vittorio  Sanipoli. 

Three  on  a Spree  F ^ Comedy 

United  Artists  (6123)  83  Minutes  Rel.  Sept.  '61 

The  basically  "mad"  idea  of  a man  being  able  to  come 
into  a tremendous  estate  if  he  can  get  rid  of  one  million 
pounds  (the  setting  is  England)  has  been  used  to  consider- 
able advantage  in  past  comedy  efforts,  and,  by  and  large,  the 
premise  holds  firmly  on  course  in  this  latest  British  import. 
This  is  a Caralan  Productions  presentation  starring  Jack 
Watling  as  the  harassed  chap.  Carole  Lesley  as  his  intended 
who  has  to  step  aside  temporarily  while  Watling  plunges  into 
high  finance  and  accompanying  machinations,  and  John 
se*  Slater  and  Colin  Gordon,  as  Watling's  colleagues,  who  un- 
y,  5/  successfully  strive  to  help  Watling's  eventually  frantic  efforts 
to  unload  the  cash.  Ironically  enough,  in  the  engaging  James 
Kelly-Peter  Miller  screenplay,  everything  that  Watling  touches 
turns  to  more  gold — and  the  man  of  potential  inheritance  finds 
himself  in  a quandary  right  up  to  the  11th  hour.  Accent  is  on 
broad  comedy  strokes,  encompassing  much  of  the  bewilder- 
ment that  can  conceivably  come  to  a man  who's  told  he  must 
get  rid  of  money  and  then  finds  he  just  can't.  The  produc- 
tion effects  by  George  Fowler  and  directorial  prowess  of 
Sidney  J.  Lurie  are  in  keeping  with  the  modest  budget.  Some 
burlesque  strokes  are  employed — some  of  the  money  thai 
Watling  has  in  tow  is  used  to  acquire  a harem. 

Jack  Watling,  Carole  Lesley,  Renee  Houston, 

John  Slater,  Colin  Gordon,  John  Salew. 

Blood  and  Roses  A @Drama@ 

Paramount  (6101)  74  Minutes  Rel.  Sept.  '61 

i 1 

Beautiful  color  photography,  exquisite  scenery  and  mas- 
sive sets  are  the  principal  plus  factors  of  this  production 
made  in  Rome.  The  story,  however,  does  not  measure  up  to 
the  excellent  production  values;  in  fact,  it  is  sometimes  dif- 
ficult to  follow  the  story  line  because  of  disjointed  segments. 

For  suspense  fans  and  those  who  like  horror  in  mild  or  heav} 
doses,  the  picture  should  have  some  appeal.  The  yarn  con- 
cerns a beautiful  girl  who  becomes  involved  with  the  cen- 
turies-old legend  of  vampires  associated  with  her  family. 
Annette  Vadim  is  the  girl— and  she  is  beautiful.  She  and  Mel 
Ferrer  and  Elsa  Martinelli  head  the  cast  composed  of  Italian 
and  French  performers.  The  picture  was  coproduced  by  Films 
E.G.E.  of  Paris  and  Documento  Film  of  Rome  for  worldwide 
Paramount  release  and  was  made  in  both  English  and  French 
versions.  It  was  directed  by  Roger  Vadim,  the  discoverer  of 
Brigitte  Bardot.  The  boxoffice  potential  of  "Blood  and  Roses" 
will  depend  largely  on  the  campaigns  put  behind  it.  It  is  a 
picture  that  will  need  strong  selling.  Raymond  Eger  pro-  \ 

7 duced  the  film  which  was  based  on  a novel  by  Sheridan  theJ 
Le  Fanu. 

Mel  Ferrer,  Elsa  Martinelli,  Annette  Vadim,  Jacques-Rene 
| Chaulfard,  Marc  Allegret,  Alberto  Bonucci. 

1 

The  Day  the  Earth  Exploded  F ^s-i  Science'Fiction 

Excelsior  Pictures  Corp.  80  Minutes  Rel.  Sept.  '61 

Concentrating  on  the  showmanship  qualities  attendant  to 
this  rousing  study  of  an  exploding  missile  that  causes  havoc 
on  earth  should  pay  off  handsomely  at  the  boxoffice.  It  must 
be  realized,  too,  that  science  fiction  is  losing  the  second  half 
of  its  name;  the  voyages  of  Shepard,  Gagarin,  and,  more 
recently,  Titov,  are  enlightening  the  peoples  of  the  world  to 
this  fact,  and  an  imaginatively  geared  exploitation  campaign 
— exploitation  will  have  to  carry  the  ball  here  obviously,  since 
the  cast  itself  isn't  of  particular  renown  to  the  general  mass 
audiences — should  stress  the  factor  of  tremendous  problems 
to  be  encountered  as  man  delves  deeper  and  deeper  into  the 
realm  of  Outer  Space.  Paul  Hubschmid  is  cast  as  a scientist 
finally  able  to  face  life  realistically,  the  while  an  exploding 
missile  has  brought  about  a stratospheric  shower  of  asteroids 
over  the  earth's  surface.  Paolo  Heusch  has  directed  with 
sure,  swift  strokes,  ever  mindful  of  the  exploitation  content 
involved,  and  his  human  thespians  move  purposefully.  Sig- 
nificantly enough,  the  running  time — 80  minutes — enables 
^Heusch  to  compactly  relate  his  yarn  and  yet  never  slop  over 
„ Jinto  the  inconsequential.  The  kiddie  matinees  ought  to  be 
' most  appreciative  of  events  transpiring  and  the  action-and- 
science-fiction-minded  adults  will  be  engrossed  no  end. 

Paul  Hubschmid,  Madeleine  Fischer,  Fiorella  Mari,  Ivo 
Garrani,  Dario  Michaelis,  Sam  Gaiter,  Jean  Jacques  Delbo. 

The  reviews  on  these  pages  may  be  fMed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 

2560  BOXOFFICE  BookinGuide  ::  Sept.  11,  1961  2559 

. ! 


FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  "The  Pirate  and  the  Slave  Girl"  (Crest) 

Much-feared  15th  Century  pirate  Dragut  (Lex  Barker),  dur- 
ing a raid,  discovers  important  military  documents  on  the 
Venetian  Republic's  treaty  obligations.  He  also  takes  prisoner  TH-^ 
Bianca  (Graziella  Granata),  daughter  of  the  Governor  of 
Rhodes,  added  to  his  large  collection  of  slave  girls,  marked 
for  sale  in  Africa.  In  despair,  the  governor  orders  released 
from  prison  Capt.  Diego  (Massimo  Serato),  on  the  latter's 
promise  to  bring  back  both  Bianca  and  the  documents.  Sera- 
to's  secret  aim,  however,  is  to  recover  the  documents  and  sell 
them  to  other  powers.  Serato  joins  Barker's  crew,  his  mis- 
sion eventually  unmasked  and  he's  stretched  and  bound, 
flogged  to  a point  near  death.  On  reaching  the  desert,  the 
pirate  caravan  goes  inland,  leaving  Serato  behind  to  die.  A 
nomad  princess  (Chelo  Alonso),  nurses  him,  gives  him  arms 
and  a horse  to  return  to  the  coast.  During  a caravan  attack 
Barker  and  Chelo  flee,  while  Serato  and  Graziella  go  home, 
accompanied  by  protective  Catalans,  sure  of  their  love. 

EXPLOITIPS: 

Revell  Toy  Co.,  model  kit  manufacturer,  has  some  sig- 
nificant merchandising  aids,  including  a pirate  ship. 

CATCHLINES: 

He  Took  by  Force  What  He  Could  Have  Had  for  Love!  . . . 

A Romantic  Adventure — Violent  Action!  ...  A Strange  Ad- 
venture  With  a Cargo  of  Beauty  for  the  Harems  of  the  East. 

THE  STORY:  "Splendor  in  the  Grass"  (WB) 

High  school  students  Natalie  Wood  and  Warren  Beatty  are 
passionately  in  love.  Although  sorely  tempted,  they  resist  . 
sin.  He  wants  to  marry  her  and  operate  a ranch  his  father 
owns.  The  latter  is  a domineering  oil  wildcatter,  getting  rich 
in  the  boom  of  the  20s.  He  insists  that  his  son  go  to  Yale  to 
pursue  his  outstanding  athletic  and  scholastic  career.  The 
father  wins  out  and  Warren  terminates  his  relationship  with 
Natalie.  She  goes  balmy  and  is  committed  to  a sanitarium 
where  she  meets  a young  doctor  who  wants  to  marry  her. 
Meanwhile,  Warren  makes  a drunken  shambles  of  his  col- 
legiate life.  He  marries  a common  Italian  girl  and  has  a 
family.  His  father,  broke,  commits  suicide  in  the  crash  of  '29. 
The  boy  starts  ranching;  Natalie  is  discharged  as  cured  and 
departs  to  wed  her  medico. 

EXPLOITIPS: 

Hold  contest  for  local  high  school  students  revolving  around 
letters  (written  to  theatre  showing  the  film)  based  on  stu- 
dents' opinions  on  teenage  love  and  marriage — usually  suc- 
cessful or  not?  Winning  letter  receives  free  pair  of  ducats. 
Tout  Natalie  Wood  and  new  screen  sensation  Warren  Beatty 
as  the  latest  romantic  team,  both  on  screen  and  off. 
CATCHLINES: 

Were  They  Too  Young  for  Love  and  Marriage?  . . . Teenage 
Love  Brought  Them  Together  But  Fate  Parted  Them  Forever 
. . . Natalie  Wood  and  Warren  Beatty,  the  Screen's  Hottest 
New  Team. 

THE  STORY:  "Three  on  a Spree"  (UA) 

Jack  Watling  discovers  he  will  inherit  his  late  uncle's  fab- 
ulous fortune  if  he  can  spend  one  million  pounds  within  a 
specified  time.  He  must  not  spend  the  money  indiscrimin- 
ately, he  must  show  receipts  for  every  penny  and  he  must 
have  no  matrimonial  entanglements.  This  last  does  not  sit 
well  with  girl-friend  Carole  Lesley.  Watling  quits  his  job  and 
with  colleagues  John  Slater  and  Colin  Gordon  forms  a 
finance  company,  determined  to  make  bad  deals  and  go 
bankrupt.  However,  everything  he  touches  turns  to  gold! 

He  deliberately  involves  himself  in  a breach-of-promise  suit 
by  proposing  to  a show-girl  who  stars  in  a flop  he  has  pro-  ,Uye. 
duced  and  then  refusing  to  marry  her.  He  goes  home  to  what  leatre 
he  hopes  is  insolvency.  As  the  estate  lawyer  goes  over  ac- 
counts, money  again  begins  pouring  in  from  unexpected  and 
hilarious  sources.  With  only  seconds  left,  he  deftly  gives 
away  all  the  money. 

EXPLOITIPS: 

Print  phony  money  with  your  picture,  plus  playdate.  Copy: 
"Could  you  give  away  a million  dollars?  We're  giving  away 
a million  laughs!"  . . . Use  throwaways  in  department  stores, 
etc. 

CATCHLINES: 

High  Finance!  Top  FurJ  . . . Triple-Threat  Laugh  Treat! 

Lively  Laughs!  Living  Dolls! 

THE  STORY:  "The  Great  War"  (Lopert) 

Gassman  and  Sordi  become  buddies  in  the  Italian  army 
shortly  after  the  outbreak  of  the  first  World  War.  They  dis- 
like army  routine  and  regimentation  and  manage  to  avoid 
arduous  tasks  while  in  training  and  in  combat.  While  on 
leave,  Gassman  spends  the  night  with  Miss  Mangano  and 
even  though  she  steals  his  wallet,  he  finds  that  he  is  in  love 
with  her  and  seeks  her  out  when  he  is  assigned  to  her  home 
town.  The  two  soliders'  incompetence  at  one  point  has  drastic 
consequences,  allowing  the  enemy  to  make  a surprise  attack. 
When  they  go  to  sleep  in  a barn,  the  Austrians  move  into 
the  sector  at  night  and  the  two  soldiers  are  captured.  They 
:out  know  that  a pontoon  bridge  is  being  built  and  the  Austrians  lS 
',|n9,  want  that  information.  When  they  refuse  to  divulge  the 
secret,  they  are  shot,  thereby  saving  their  own  troops.  Inas- 
much as  they  are  not  in  the  ensuing  battle,  their  buddies  be- 
lieve they  are  goldbricking  again. 

EXPLOITIPS: 

Although  no  American  troops  are  in  the  picture,  American 
Legion  chapters  could  be  interested  in  promoting  it.  Stress 
the  light  moments.  Display  World  War  I equipment,  such  as 
helmets,  uniforms  and  rifles,  in  the  lobby.  Reproduce  the 
front  pages  of  newspapers  headlining  early  days  of  the  war. 
CATCHLINES: 

He  Found  All  Was  Fair  in  Love  and  War  . . . She  Made  Him 
Forget  the  Ordeals  of  Battle  . . . War  Was  Hell  but  He  Found 
One  Night  of  Heaven  in  Her  Arms. 

THE  STORY:  "The  Day  the  Sky  Exploded"  (Excelsior) 

An  atomically  propelled  missile  with  a man  aboard  is 
launched  to  the  moon;  the  missile  explodes  in  outer  space 
causing  havoc  amongst  a group  of  asteroids,  hurling  them 
toward  the  earth  in  a gigantic,  terrifying  mass.  At  the  mis- 
sile base  concerned,  the  scientists,  including  Paul  Hub- 
schmid,  remain  at  their  posts,  while  word  filters  in  from 
across  the  world  of  chaos  as  terrified  crowds  seek  refuge  in 
tunnels,  caverns  and  mines,  pursued  by  the  nightmare  of  an 
implacable  end.  Each  scientist,  faced  by  tragedy,  reveals 
himself  in  his  true  light — Hubschmid  forgets  his  differences 
with  his  wife,  deciding  they  must  face  the  end  together; 
another  scientist  displays  a hitherto  unexpected  sense  of 
responsibility  and  self-sacrifice;  a third  goes  mad.  Just  when 
the  earth,  convulsed  with  cyclones  and  floods,  seems  to  be  at 
its  end,  a stroke  of  genius  on  the  part  of  the  scientists  saves 
mankind  from  certain  destruction.  The  space  probers  turn  to 
their  tasks  with  greater  confidence,  tempered  by  humility. 
EXPLOITIPS: 

As  audience-appealing  as  anything  off  Page  One,  this 
should  be  tied-in  with  scientific  research  projects  in  the  the- 
atre's general  periphery,  top  executives  invited  to  a screen-  Q °'t 
ing  for  subsequent  press  interviews.  Street  ballyhoo  can  - W 
also  be  imaginatively  used. 

CATCHLINES: 

Terror  From  the  Sky!  . . . Earth  Attacked  From  Outer  Space! 

THE  STORY:  "Blood  and  Roses"  (Para) 

Mel  Ferrer  is  planning  a masked  ball  at  his  Italian  villa  to 
celebrate  his  forthcoming  marriage  to  Elsa  Martinelli.  His 
cousin,  Annette  Vadim,  tells  guests  of  a family  legend  that 
her  ancestors  were  vampires  and  that  one,  Millarca  whom 
she  resembles,  could  still  be  alive  after  hundreds  of  years. 
Millarca's  spirit  does  roam  the  villa  and  it  enters  Annette's 
body  so  that  she,  too,  becomes  a vampire.  Her  first  victim 
is  a house  maid  who  is  found  with  blue  marks  on  her  neck, 
the  so-called  vampire's  mark.  Annette  is  jealous  of  Elsa  and 
she  makes  an  attempt  to  kill  her,  too,  but  is  unsuccessful.  In 
trying  to  escape,  Annette  goes  to  an  area  where  police  are 
detonating  abandoned  German  mines  and  is  killed,  with  a 
stake  through  her  heart — the  only  way  a vampire  can  be 
killed.  Ferrer  and  Elsa  go  on  their  honeymoon,  but  it  is 
Millarca's  spirit  that  travels  with  them. 

EXPLOITIPS: 

A paperback  book  tieup  is  available  through  Hillman 
Books.  Arrange  with  a florist  for  a window  display  of  red 
roses  in  one  vase  and  white  roses  in  another.  A card  should 
read  that  if  Carmilla  touched  the  red  roses,  they  would  turn 
o c,  white,  adding  "See  Why — See  "Blood  and  Roses.'  " The  Q 

Fri.,  white  roses  card  should  point  out  that  they  have  been 
'’k,°  touched  by  the  vampire. 

CATCHLINES: 

It  Plunges  You  Into  the  Midnight  Zone  Beyond  the  Grasp  of 
Reason! 

BOXOFFICE  BookinGuide  ::  Sept.  11,  1961 


RATES:  20£  per  word,  minimum  $2.00.  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CUAMG  HOUSE 


HELP  WANTED 

SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 


Managers  wanted  by  progressive  Drive- 
In  Theatre  Circuit  which  is  expanding  in 
Metropolitan  and  Suburban  areas  of  Cali- 
fornia. Must  be  experienced  in  all  phases 
of  drive-in  operation.  Homes  on  premises. 
In  replying  give  us  full  and  complete  in- 
formation which  will  be  held  confidential 
as  to  age,  experience,  marital  status  and 
present  salary.  Boxoffice  9350. 


POSITIONS  WANTED 


Projectionist:  Over  15  years  in  theatre. 
Complete  sound  and  repair.  Go  anywhere. 
Write  to  902  E.  North  Street.  Staunton, 
Illinois. 


Manager:  18  years  experience  all 

phases  first  run  conventional  theatres. 
Excellent  promotion  man,  married,  sober, 
excellent  references.  Boxoffice  9348. 


FILMS  FOR  SALE 

16  & 35mm  SOUND  and  SILENT  FILMS: 

Free  catalog.  S.K.  Film  Service,  432 
Michigan  Avenue,  Miami  Beach,  Florida. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS.  PROJECTIONISTS  & RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.!  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 


Drive-In  Theatre  Tickets!  100,000  1x2" 
special  printed  roll  tickets,  $37.95.  Send 
for  samples  of  our  special  printed  stub 
rod  tickets  for  drive-ins.  Safe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 


BUY! SELL!  TRADE! 

FIND  HELP  OR  POSITION 


Through 


BOXOFFICE 

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Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 


GENERAL  EQUIPMENT— USED  THEATRES  FOR  SALE 


THEATRE  SEATING 


USED  EQUIPMENT:  For  Sale:  Film  stor- 
age cabinets  $1.00  per  unit.  Film  splicers, 
rebuilt  $10.00.  Booth  exhaust  fans  $25.00 
and  up.  Harry  Melcher  Enterprises,  417 
W.  Highland  Ave.,  Milwaukee  3,  Wis- 
consin. 


LENS  FESTIVAL!  Hilux  152  only  $225; 
Hilux  164  only  $200;  Vidoscope  only  $245; 
Bausch  and  Lomb  $275;  Magnarc  lamp- 
houses,  beautiful  $350  pair;  Thousand 
other  bargains.  Star  Cinema  Supply,  621 
West  55th  Street,  New  York  19. 

ASHCRAFT  HYDROARCS,  $195.00;  Peer- 
less Magnarcs,  $225;  Simplex  or  Strong 
1KW  arcs,  $49.50;  Simplex  magazines, 
$4.95.  Worth  more  in  parts.  S.O.S.,  602 
W.  52nd,  New  York  19. 

RCA  16mm,  400  sound  projectors  for 
sale.  F.  Martinez,  437  Adams  St.,  Gary, 
Indiana. 


GENERAL  EQUIPMENT— NEW 


DURABLE  MASONITE  MARQUEE  LET- 
TERS, fit  Wagner,  Adler,  Bevelite.  Black 
or  red.  4",  40c;  8",  60c;  10",  75c;  12", 
$1.00;  14",  $1.50;  16",  $1.75;  17",  $2.00; 
24",  $3.00  (10%  discount  100  letters,  or 
over  $60.00  list).  S.  O.S.,  602  W.  52nd, 
New  York  19. 


EQUIPMENT  WANTED  

WANTED:  Push  back  body  form  seats, 
also  theatre  equipment.  Harry  Melcher 
Enterprises,  417  W.  Highland  Ave.,  Mil- 
waukee 3,  Wisconsin. 

STOP:  Before  you  sell  your  equipment 
get  our  quote.  S.  K.  Film  Service,  4331 
Sheridan  Avenue,  Miami  Beach,  Florida. 

Wanted:  15  to  20  HP  generator  with 
controls;  Pair  90  A Ashcraft  rotating  car- 
bon lamps  or  equal;  One  3 flavor  car- 
bonizer  drink  machine.  Other  booth  equip- 
ment, lowest  price  first  letter.  Boxoffice 
9351. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


BUSINESS  STIMULATORS 

Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 

Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  conjbinations.  Can  be 
used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 

Midget  Bibles.  $50/thousand.  lxl  1/2 ' * , 
224  pages.  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 

Balloons— Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 


THEATRES  FOR  SALE  OR  LEASE 

For  Sale  or  Lease:  Drive-in  theatre  lo- 
cated in  south  central  Florida.  Immediate 
possession.  $7,000  down,  balance  at  $100 
per  month  or  will  lease  for  $150  per 
month.  Contact  A.  W.  Durham,  P.  O.  Box 
86,  Arcadia,  Florida.  WA  8-5199  or  WA 
9-4255. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


Want  to  lease  or  manage  drive-in  the-  I 
atre  in  Colorado.  Experienced  all  phases.  ! 
Married,  young  and  college  educated.  j 
Boxoffice  9345. 

Want  to  lease  theatre,  central  Texas.  ' 
Experienced  all  phases.  Reed  Whatley,  I 
Phone  MO  7-9964,  Write  4115  Dumbonton 
Road,  Houston  25. 


West  Coast  theatres  ior  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  6,  California. 

FOR  SALE:  Modern  Drive-In  Theatre, 
Okanagan  Valley,  British  Columbia.  400 
car.  Potential  population  25,000.  Best  cli- 
mate in  Canada.  Data  and  pictures  avail- 
able. Owner  retiring.  Box  580,  Kelowna, 

B.C. 

FOR  SALE:  Very  cheap,  33  years  op- 
eration. Call  or  write.  Phone  AD  2-6519, 
Regal  Theatre,  2010  St.  Joseph  Avenue, 
St.  Joseph,  Mo. 

ILLNESS  forces  sacrifice  eale  modern 
brick  and  steel  theatre,  stereophonic 
sound,  36’  screen,  420  seats.  Apartments 
and  space  rental.  Contact,  Otto  Soren- 

sen.  Powers  Lake,  North  Dakota. 

Fine  Iowa  Theatre.  Owner  retiring 
after  25  years.  $12,000  handles.  Boxoffice 

9344. 

No.  Calif.  Closed  situation  Two  down- 
town and  17  acre  drive-in.  Top  condition, 
includes  realty,  personality,  furnishings, 
equipment.  Low  down  payment  to  right 
party.  Retiring  owners  make  plenty  here. 
Write  Clark  Agency,  Realtors,  f 1 1 0 So. 
El  Camino  Real,  San  Mateo,  Calif. 

AUCTION:  Kelly  Theatre,  Wakeeney, 

Kansas,  will  absolutely  be  sold.  Auction 

Sale,  September  16,  one  o'clock. 

Established  drive-in  movie  theatre  New 
pre-stressed  concrete  screen,  220  speakers, 
projectors,  snack  bar,  etc.  24  platted 
lots  comprising  one  city  block  of  com- 
mercial frontage  included.  $60,000  com- 
plete, terms  available.  Contact  B.  T. 
Arbuckle,  Aldredge  Realty  Co.,  Box  1425, 

Bradenton.  Florida. 

For  Sale:  Modern  theatre,  350  seats. 
Good  location.  Keith  Palmer,  Tekamah, 
Nebr. 

Best  deal  in  Texas,  and  I mean  it. 
Downtown,  first  run  over  100,000  popula- 
tion. 900  seats,  refrigerated  A.  C.  etc. 
Finest  equipment.  Reason  for  selling, 
don't  like  late  hours.  Call  OR  4-4263, 
Abilene,  Texas. 

Oregon  Theatre.  Owner  says  average 
weekly  gross  $880.  Business,  equipment 
and  lease  $8,000  down.  Theatre  Exchange 
Company,  5724  S.  E.  Monroe  Street,  Port- 
land 22,  Oregon. 


Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25”x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, cnywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


BUSINESS  OPPORTUNITIES 

BIGGER  POPCORN  PROFITS  with  all 
new  Tender-Vender,  now  re-designed  to 
even  finer  operations  and  results.  Nothing 
to  corrode,  rust  or  peel.  Warms,  tender- 
izes and  dispenses  crisp,  hot,  delicious 
popcorn.  Shipped  assembled;  easy  to 
move;  capacities  right  for  any  location. 
Write  for  facts.  TENDER-VENDER  POP- 
CORN SERVICE  CO.,  Popcorn  Building, 
Nashville,  Tennessee. 

For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 

Want  Ads  Work  Fast! 

Get  Results  at  Once! 

BOXOFFICE 


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BOXOFFICE  ::  September  11,  1961 


o 

Starting  in  Oakland,  California 
with  the  first  preview  reaction*  to 


Only  on  film  or  in  dreams  could  this  happen. 

One  of  the  most  marvelous  movies  I’ve  seen  in  years!  It  truly  fulfills  the 
entertainment  purpose  of  the  motion  picture  industry. 

Best  film  I’ve  seen  in  years  — heart-warming,  exciting,  humorous  and 
worthy  of  the  highest  recommendation. 

This  movie  has  something  that  has  faded  from  the  American  movie 
screen,  and  it  is  a refreshing  change  from  most  of  the 
productions  nowadays. 

Never  in  my  life  have  I seen  such  a heart-warming  and  fulfilling  picture. 
Fantastic  job  of  casting.  I wonder  how  many  \ 

Oscars  this  picture  will  receive.  A 
It  has  laughter  and  excitement.  Glenn  Ford  and  the  director  should  be 
nominated  for  the  Academy  Award.  T 

The  best  show  I’ve  seen  since  “Auntie  Marne;’  and  one  of  the  all-time  fine 
pictures.  Bette  Davis  should  get  an  Oscar. 

A tremendous  picture  filled  with  humor  and  sentiment. 

This  was,  beyond  a doubt,  one  of  the  best  movies  I’ve  seen  in  years.  I think 
it  compares  with  “Ben-Hur”  “South  Pacific’,'  and  “Oklahoma!’  A better 
cast  couldn’t  have  been  chosen  at  any  time. 

Wonderful  picture.  Bette  Davis  should  have  another  Academy  Award. 
You’ll  make  a million  on  this  one. 

I thought  this  movie  was  absolutely  great.  It  is  very  touching,  and  it  covers 
people  through  all  walks  of  life.  If  I had  the  chance  I would  certainly  come 
and  see  it  again  and  recommend  it  to  all  my  friends. 

Very  good  for  the  bad  world  situation  and  depressed  moods. 

I thought  the  movie  was  excellent.  I believe  it  will  be  one  of  the  best 
movies  of  the  year,  if  not  the  best ! ! ! 

Wonderful  casting.  Superb  job  done  by  all.  Best  I’ve 
ever  seen  of  Glenn  Ford. 

One  of  the  few  motion  pictures  filled  with  genuine  warmth  — it  shows  that 
people  do  have  good  sides  and  are  not  entirely  evil.  CONGRADS! 

One  of  the  greatest  pictures  I’ve  seen  all  year.  And  I mean  it ! ! ! 

It  was  wonderful  — should  win  an  Academy  Award. 

Very  well  presented.  Bette  Davis’  performance  was 
wonderful  Oscar  material. 

It  was  fabulous.  Should  win  an  Award ! 

Heart-warming,  realistic.  Excellent  acting,  the  best  of  a cast.  I enjoyed  it 
perfectly.  I was  honored  to  have  been  one  of  the  ones  to  see  it. 

God  Bless  You. 

Good  for  the  whole  family. 

An  excellent  picture  with  an  inspiring,  hilarious  plot. 

Funniest  picture  I’ve  seen  in  years. 

A great  movie.  One  of  the  best  that  I have  seen  in  a long  time. 

First  truly  refreshing  picture  it  has  been  my  pleasure  to  view 
in  an  immeasurable  time. 

Great!  Good  to  see  a lot  of  old  faces.  Very  good  actors 
in  the  smallest  parts.  Davis . . . great. 

Has  the  appealing  comedy,  love  and  pity  a great  picture  of  this  sort  should 
have.  This  show  is  a tribute  to  the  movie  industry. 

Best  picture  I’ve  seen  in  years.  It  left  me  with  a really  good  feeling ! 
Excellent  movie . . . loved  it ...  it  had  heart. 

It  was  wonderful ...  a welcome  change  in  our  films ! 

It  was  humorous  and  diversified  in  nature.  I laughed  and  cried. 


* These  comments,  unabridged,  unaltered  and  unedited, 
are  from  293  preview  cards  dated  August  18, 1961,  of  which 
247  were  marked  EXCELLENT;  verified  by 
Herman  Kresten,  managing  director 
Paramount  Theater,  Oakland. 

FOR  CHRISTMAS  RELEASE  THRU  UNITED  ARTISTS 

.a : - 


PREVIEW 

OF 

MGM  PRODUCT 


issue 


IN  ADVERTISING 


THERE  IS  NO 
SUBSTITUTE 
FOR  GOOD 


RESULTS. 


GL  4-3727 


DRI-VIEW  MANUFACTURING  CU.  2223  PARIS  DRIVE,  LOUISVILLE  18,  KENTUCKY 


BOXOFFICE 

825  Van  Brunt  Blvd. 

Kansas  City  24,  Mo. 

Dear  Morris: 


September  11,  1961 


Att:  Morris  Schlozman,  Bus.  Mgr. 


Run  my  ad  again  (one-sixth  page)  in  the  first  available  issue. 

Thanks  to  BOXOFFICE  our  distribution  has  improved  each  month. 
We  are  selling  as  far  away  as  Australia. 

Second  year  sales  were  up  300  per  cent.  Now  in  our  third  year,  we 
are  in  solid  because  Drizzle  Gard  is  the  answer  to  a very  real  problem. 

Best  regards  and  thanks, 

(Signed)  CduU*i  fjaoo-bl 


Rain  or  shine — It's  always  lair  weather 
when  advertisers  and  BOXOFFICE  get  together ! 


m 


FfICE 


The  NATIONAL  FILM  WEEKLY 

PiffiBHES  » K1(t£  SECTIONAL  EDITIONS 


World  Premiere  Engagement 
New  York -2  Theatres- Sept.  26! 


PRODUCED  AND  DIRECTED  BY 


MYRON  McCORMiCK 


ROBERT  ROSSEN  Sidney  c^rroll *nD Robert rossen 

CINemaScoPE 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN  ..  Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Editor;  Jesse  Sblyen,  Managing 
Editor;  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modern  Theatre 
Section.  Telephone  CHestnut  1-7777. 
Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 

M.  Mersereau,  Associate  Publisher  & 
General  Manager;  A1  Steen.  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ase.,  Chicago  11,  111.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbeacb 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager,  Tele- 
phone nOllywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
steln,  manager.  Telephone  DUnklrk  8-2286. 
London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded In  the  first  Issue  of  each  month. 
Atlanta:  Martha  Chandler.  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Boston:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlversity 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Gulnan,  5927  Winton. 
Denver:  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Russ  Schoch,  Register-Tribune 
Detroit:  n.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOodward  2-1144. 

Hartford:  Allen  M.  Wldem.  Cn  9-821'. 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  93  St. 
Milwaukee:  Wm.  Nlchol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St  Claude  Ave 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker.  911  N.  51st  St. 
Pittsburgh:  R.  F.  Kllngensmlth.  516  Jean- 
ette, Wllklnsburg,  CHurchill  1-2809. 
Portland.  Ore.:  Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukls,  Loew's  State. 
St.  Louis:  Joe  & Joan  Pollack.  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
Ban  Francisco:  Dolores  Barusch,  25  Tay- 
lor St..  ORdwa.v  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  Hurley,  306  H.  St. 

N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayview  Ave.  Willowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition.  $7.50. 

SEPTEMBER  18,  1961 

Vol.  79  No.  22 


MGM’S  PRODUCTION  PROGRESS 


LEO  is  himself  again.  And  the  industry  can 
take  pride  with  him  in  the  great  forward 
stride  evidenced  in  the  product  announcement 
made  this  week  by  Joseph  R.  Vogel,  president 
of  Metro-Goldwyn-Mayer.  A colorful  announce- 
ment  it  is  indeed,  setting  forth  the  substantial 
quantity  of  quality  feature  productions  to  come 
from  the  Culver  City  studios  in  the  ensuing 
year  or  more,  with  a large  reserve  of  story 
properties  being  prepared  for  early  future 
filming. 

Noteworthy  is  the  enthusiasm  evinced  by  Mr. 
Vogel  in  his  comment,  “No  one  has  ever  seen 
a group  of  motion  pictures  as  outstanding  as 
the  product  I recently  viewed  at  the  studios  . . . 
No  company  in  film  history  has  ever  had  such 
a group  of  impressive  motion  pictures,  notably 
‘King  of  Kings,’  ‘The  Four  Horsemen  of  the 
Apocalypse,’  ‘Mutiny  on  the  Bounty’  and  ‘How 
the  West  Was  Won’.” 

Further  significance  attaches  to  the  statement 
of  Sol  C.  Siegel,  MGM  studio  head,  that  it  has 
taken  several  years  for  the  studio  to  reach  the 
momentum  that  made  it  possible  to  attain  so 
strong  a program — 40  features  including  16 
major  films  ready  for  distribution,  seven  in 
production  and  17  being  prepared  for  early 
filming — and  that  “This  achievement  assures  a 
steady  flow  of  diversified  entertainments  to  the 
theatres  of  the  world,  on  continuous  release 
scheduled  for  the  coming  season.” 

Those  latter  words  will  be  especially  pleasing 
to  exhibitors  who  long  have  cited  the  great 
need  for  just  what  Mr.  Siegel  says  MGM  is 
now  geared  to  provide.  This  reflects  the  con- 
siderable advance  that  MGM  has  made  since 
its  emergence  from  the  internal  strife  that 
threatened  the  very  existence  of  this  important 
product  source. 

It  will  be  recalled  that  just  a few  years  ago, 
MGM  was  on  the  brink  of  disaster.  The  com- 
pany that  had  paid  dividends  all  through  the 
depression  then  was  in  a worse  depression  itself. 
Dissident  stockholders  were  seeking  control  for 
the  possible  purpose  of  liquidating  the  company. 
But  Joe  Vogel  held  his  ground  against  terrific 
odds  at  two  successive  shareholders  meetings, 
fighting  to  preserve  MGM  and  to  restore  it  to 
its  former  productivity  and  dignity. 

It  is  not  necessary  to  recount  the  events  from 
those  dark  days  to  the  present;  just  take  a look 
at  the  colorful  product  announcement  in  this 
issue.  That  tells  the  story  of  progress,  the 
story  of  determination  and  the  story  of  confi- 
dence in  the  future. 

The  product  listed  in  the  announcement 
booklet  reflects  a multi-million-dollar  investment 


and  it  should  be  a shot  in  the  arm  for  the 
entire  industry,  especially  for  exhibitors  who 
have  watched  a company  get  off  the  floor  and 
come  back  with  a powerful  program  of  film 
entertainment  designed  to  please  every  taste. 
Again,  looking  to  the  future,  MGM  is  con- 
tinuing to  give  attention  to  featuring  new  young 
players  and  developing  them  into  boxoffice  per- 
sonalities. MGM’s  announcement  should  serve 
as  an  eye-opener  to  other  companies  that  have 
had  the  strange  policy  of  keeping  their  upcom- 
ing product  more  or  less  of  a secret.  But  MGM 
has  faith  in  its  product  lineup  and  in  its  in- 
vestment therein  and  is  cognizant  that  there  is 
no  better  way  to  reflect  that  faith  than  in  back- 
ing it  up  to  tell  the  trade  about  it,  thus  engender- 
ing confidence  and  enthusiasm  on  the  part  of 
exhibitors  and  inspiring  them  to  transmit  it  to 
the  public. 

Through  the  patience  and  perseverance  of 
Joe  Vogel,  his  solid  leadership  and  his  loyal 
and  energetic  co-workers,  MGM  has  bounced 
back  as  high  as  it  ever  was  and  the  momentum, 
doubtless,  will  send  it  higher. 

Yes,  Leo  is  himself  again ! 

★ ★ 

Again,  the  16mm  Problem 

The  extent  to  which  16mm  films  are  unfairly 
competing  with  theatres  is  exemplified  in  the 
following  news  item  from  the  local  newspaper 
in  Red  Bud,  111.: 

“Educators’  Guide  to  Free  Films  is  now  avail- 
able at  Red  Bud  Public  Library,  it  was  an- 
nounced this  week.  The  library  said  the  guide 
lists  4,339  titles  of  16mm  films.  A projector 
and  screen  can  be  borrowed  from  the  library.” 

The  clipping  was  sent  to  us  by  C.  T.  Dusin- 
berre,  owner  of  the  Red  Bud  Theatre  in  that 
little  town  of  1,900  population,  who  says  that 
16mm  has  become  worse  competition  than  tele- 
vision. He  reports  that  about  ten  times  as  much 
16mm  film  comes  to  the  local  post  office  than 
35mm  used  at  the  theatre.  “Everybody  is  run- 
ning a 16mm  show  these  days,”  he  says,  “and 
the  same  people  will  not  attend  the  theatre  for 
the  best  of  pictures.  Recently  I repeated  ‘The 
Glenn  Miller  Story,’  but  was  told  that  it  ran 
at  the  high  school  several  months  ago.” 

This  problem  recently  has  become  aggravated. 
It  can  readily  be  seen  to  what  extent  it  has  been 
allowed  to  go,  when  a town  of  1,900  is  offered 
4,339  subjects  on  16mm  film — including  a pro- 
jector and  screen — for  free! 


Columbia  Studio  Reins 
To  Schwartz  Oct . 2 


HOLLYWOOD  — Official  confirmation 
that  Samuel  J.  Briskin  is  leaving  his  post 
as  vice-president  in  charge  of  Columbia 
Pictures'  west  coast  operations  and  will 
be  succeeded  by  Sol  A.  Schwartz  was  made 
at  a joint  press  conference  at  the  studio. 
Schwartz  will  take  over  the  reins  October 
2,  with  Briskin  remaining  in  a full-time 
advisory  capacity  until  April  1962,  although 
he  is  currently  seeking  permission  of  com- 
pany heads  to  assume  part-time  consulting 
chores  at  an  earlier  date,  possibly  January. 

Schwartz  came  to  Columbia  last  March 
1 as  a vice-president  and  has  a five-year 
pact  with  the  company  as  of  that  date.  He 
was  Briskin’s  personal  choice  to  replace 
him  and  assumes  his  new  post  under  well- 
laid  advance  plans  and,  in  his  own  words, 
“under  the  most  harmonious  conditions.” 

The  new  studio  head  contemplates  no 
changes  in  studio  operations  or  personnel 
and  emphasized  that  he  will  devote  himself 
to  administrative  matters,  concentrating  on 
the  acquisition  of  top  properties,  stars  and 
packages.  The  business  and  production 
fields  will  be  left  to  the  key  staff  built  up 
by  Briskin,  according  to  Schwartz,  who  ex- 
pressed himself  as  highly  satisfied  with  the 
ability  of  creative  head  Arthur  Kramer, 
corporate  business  executive  Gordon  Stul- 
berg,  studio  production  manager  Jack  Fier 
and  talent  executive  Billy  Gordon. 

Briskin  and  Schwartz  declared  that  Co- 
lumbia is  currently  operating  at  top  level, 
both  in  production  and  studio  operations. 
The  company  has  some  25  to  30  domestic 
and  foreign  features  completed  and  ready 
for  release,  six  films  before  the  cameras 
and  about  45  in  preparation.  Schwartz  said 
that  the  studio’s  aim  is  to  release  about 


Sol  A.  Schwartz  Samuel  J.  Briskin 


three  photoplays  per  month,  but  that  this 
figure  will  be  regulated  by  the  distribution 
department  for  the  maximum  efficiency  in 
distribution  and  merchandising.  Operation- 
wise,  the  studio  is  operating  at  22Vfc%,  the 
lowest  overhead  cost  of  any  lot. 

Briskin,  who  is  exiting  his  Columbia  post 
to  devote  himself  to  personal  business,  has 
been  with  the  company  since  1920,  leaving 
only  to  briefly  head  up  Liberty  Produc- 
tions, which  later  was  sold  to  Paramount, 
and  again  briefly  in  1936  following  differ- 
ences with  the  late  Harry  Cohn.  Although 
he  was  offered  an  independent  production 
berth  at  Columbia  following  his  decision 
to  exit  as  studio  head,  he  declined,  affirm- 
ing that  he  has  no  interest  in  production 
whatsoever.  He  has  rented  offices  in  Beverly 
Hills  for  his  personal  use,  but  will  also  re- 
tain an  office  at  Columbia. 

Schwartz,  who  was  president  of  RKO 
Theatres  before  accepting  Columbia’s  bid 
for  his  services,  retains  his  stock  in  the 
former  company  as  well  as  stock  and  stock 
options  in  Columbia. 


Exhibitors  Can  Help  ACE  Financially 
By  Playing  'Movies  and  You  Shorts 


NEW  YORK — By  contracting  to  play 
four  of  the  “The  Movies  and  You”  series, 
exhibitors  will  be  offered  a convenient  way 
of  supporting  the  American  Congress  of 
Exhibitors.  The  series,  made  up  of  12 
short  subjects  produced  by  seven  major 
companies,  was  released  in  1950  as  an 
industry  public  relations  project. 

The  board  of  directors  of  the  Motion 
Picture  Ass’n  of  America  has  agreed  to 
turn  the  subjects  over  to  ACE  which,  in 
turn,  will  seek  to  sell  four  of  them  to 
exhibitors  in  a package,  the  revenue  to 
go  into  the  ACE  treasury. 

It  is  planned  to  obtain  top  name  stars 
to  introduce  each  of  the  subjects,  with  a 
summary  at  the  fadeout.  The  selected  four 
are  those  which  appear  to  be  as  timely 
today  as  they  were  when  first  released. 
The  current  stars’  names  will  give  them 
further  freshness. 

By  selling  four  subjects  in  a package, 
it  will  eliminate  the  necessity  of  contact- 
ing exhibitors  four  different  times.  The 
normal  short  subjects  rental  terms  will 
be  asked. 


The  subjects  were  made  by  Metro- 
Goldwyn-Mayer,  RKO,  Warner  Bros., 
Paramount,  20th  Century-Fox,  Universal 
and  Columbia.  The  first  five  made  two 
each  and  the  last  two  turned  out  one 
apiece.  Permission  to  obtain  those  made 
by  RKO  was  obtained  from  RKO  General. 


$100,000  Fees  to  Lawyers 

SAN  FRANCISCO— A fee  of  $100,000  was 
allowed  Joseph  L.  Alioto  and  two  associates, 
counsel  for  Samuel  Goldwyn  in  his  suit 
against  20th-Fox  interests,  by  U.S.  Judge 
George  B.  Harris,  $50,000  less  than  asked. 
Judge  Harris  still  has  to  decide  on  the  law 
firm’s  request  for  $154,000  expenses. 


Award  to  'Bridge' 

NEW  YORK— “Bridge  to  the  Sun,” 
MGM  production  based  on  Mrs.  Gwen 
Terasaki’s  best-seller,  starring  Carroll 
Baker  and  James  Shigeta,  has  received  the 
Parents’  Magazine  special  merit  award  for 
October. 


OVER  175  PROPERTIES  INVOLVED 

Theatre  Loss  in  Texas 
Estimated  $3  Million 

DALLAS — The  lethal  punch  which  hur- 
ricane Carla  hurled  at  the  Texas  coastal 
area  early  this  week  had  a devastating 
effect  on  motion  picture  theatres  over  a 
broad  section  of  the  state. 

It  will  be  some  days  before  a complete 
evaluation  of  the  storm  damage  can  be 
made,  but  first  estimates  are  that  Carla 
cost  exhibitors  about  $1,000,000  in  lost 
business  and  another  $2,000,000  in  physical 
damage  to  theatre  properties. 

This  estimate  was  made  by  Kyle  Rorex, 
executive  director  of  Texas  COMPO,  after 
contacting  many  of  the  circuit  executives 
whose  theatres  were  in  the  path  of  the 
storm.  He  is  inclined  to  believe  that  the 
$3,000,000  estimate  is  on  the  conservative 
side,  as  first  general  damage  estimates  are 
being  revised  upwards  by  state  and  federal 
officials  as  they  are  able  to  make  more 
thorough  examinations  of  damage.  The 
same  may  apply  to  theatre  damage. 

Rorex  said  a conservative  estimate  would 
be  that  between  25  and  30  theatres,  indoor 
and  drive-ins,  were  totally  wrecked  by  the 
storm  and  another  150  were  damaged  and 
put  out  of  commission.  Some  of  the  drive- 
ins  may  be  inoperative  for  months  because 
of  wrecked  towers,  washed  out  ramps  and 
damage  to  concessions  and  projection 
buildings. 

Larger  towns  in  which  theatres  were 
damaged  included  Beaumont,  Galveston, 
Houston,  Corpus  Christie,  Victoria,  Texas 
City,  Bay  City,  in  Texas,  and  Shreveport, 
La.  Among  the  circuits  operating  theatres 
in  the  storm-ravaged  area  are  Interstate, 
Rowley  United,  Frels,  Bordertown  Jeffer- 
son Amusement,  J.  G.  Long  and  Mart 
Cole  theatres.  In  addition,  of  course,  there 
are  dozens  of  exhibitors  in  smaller  towns 
whose  properties  were  whipped  and  soaked 
into  a state  of  complete  inactivity  and 
physical  damage. 


Abe  Kronenberg  to  Handle 
'Mysterious  Island' 

NEW  YORK — Abe  Kronenberg,  recently 
promotion  manager  for  several  of  the  pro- 
grams presented  by  Screen  Gems,  has 
been  named  campaign  coordinator  for 
Charles  H.  Schneer’s  SuperDynamation 
“Mysterious  Island,”  which  Columbia  Pic- 
tures will  distribute  in  December,  accord- 
ing to  Robert  S.  Ferguson,  national  director 
of  advertising,  publicity  and  promotion. 

Previously,  Kronenberg  served  for  12 
years  as  national  director  of  promotion 
and  exploitation  for  Warner  Bros. 


Australia  Exhibitor  at  TOA 

NEW  YORK— Reginald  C.  J.  Hunt, 
chairman  and  managing  director  of  the 
Boondall  Drive-In  Pty.  Ltd.,  of  Brisbane, 
Australia,  and  his  wife,  Patricia,  will  at- 
tend the  Theatre  Owners’  14th  annual 
convention  in  New  Orleans,  October  8-12, 
according  to  Albert  M.  Pickus,  president. 
The  Boondall  company  operates  outdoor 
theatres  and  is  among  the  larger  Aus- 
tralian exhibitor  organizations. 


6 


BOXOFFICE  ::  September  18,  1961 


NSS  Trailers  Distribution 
To  Be  Handled  by  NFS 


Expansion  on  Docket 
By  Loew  s Theatres 

NEW  YORK — Theatre  expansion,  rather 
than  curtailment,  is  on  the  docket  for 
Loew’s  Theatres,  according  to  Laurence  A. 
Tisch,  chairman  of  the  board. 

Tisch  told  a meeting  of  theatre  man- 
agers, division  managers  and  home  office 
executives  at  a three-day  meeting  in  the 
Summit  Hotel  that  “once  we  get  started, 
it  will  be  more  like  ‘explosion’  than  ‘expan- 
sion.’ ” He  said,  however,  that  the  circuit 
had  no  intention  of  going  off  “half-cocked” 
and  building  just  for  the  sake  of  building. 

“We  must  be  assured  that  any  new, 
future  project  is  as  near  sure-fire  as  possi- 
ble before  we  will  make  a move,”  Tisch 
said.  “My  brother,  Bob,  and  I feel  a strong 
obligation  to  our  stockholders,  many  of 
whom  are  our  own  employes.  We  are  par- 
ticularly flattered  and  encouraged  by  the 
number  of  employes  who  have  bought  stock 
for  the  first  time,  or  added  to  their  hold- 
ings, since  we  assumed  management  of 
Loew’s.” 

During  their  first  18  months  of  manage- 
ment, the  Tisch  brothers  have  launched  six 
hotels  and  one  theatre  project.  The  Sum- 
mit Hotel  in  New  York  is  in  operation  and 
the  Americana  hei'e  will  be  added  next  year, 
as  well  as  the  Loew’s  Motor  Inn,  Midtown 
Motor  Hotel  and  the  Americana  in  San 
Juan.  Loew’s  new  72nd  Street  Theatre  will 
be  in  operation  in  1962,  while  a new  luxury 
hotel  at  Park  Ave.  and  61st  St.  in  Manhat- 
tan will  follow  in  early  1963. 

The  managers  were  told  that  there  will 
be  monthly,  semiannual  and  annual  show- 
manship awards  for  extra-curricular  the- 
atre promotions  and  commissions  on  room 
reservations  in  the  hotels  originating  in  the 
individual  theatres. 

UA  Regional  Meeting 
Held  in  Los  Angeles 

LOS  ANGELES — The  first  of  a series  of 
four  two-day  United  Artists  regional  sales 
meetings  opened  at  the  Ambassador  Hotel 
Friday  (15)  with  Arnold  M.  Picker,  ex- 
ecutive vice-president,  presiding.  The  meet- 
ings, to  be  held  within  the  next  three 
weeks,  will  set  distribution  patterns  for 
the  company’s  schedule  of  releases  for  the 
remainder  of  1961  and  for  1962. 

In  addition  to  Picker,  UA  home  office 
executives  who  attended  the  sessions 
were  Max  E.  Youngstein,  vice-president; 
James  R.  Velde,  vice-president  in  charge 
of  domestic  sales;  David  V.  Picker,  ex- 
ecutive assistant  to  Arthur  B.  Krim; 
Eugene  Picker,  vice-president;  A1  Fitter, 
western  sales  manager;  Milton  E.  Cohen, 
eastern  and  Canadian  division  sales  man- 
ager; Fred  Goldberg,  executive  director 
of  advertising,  publicity  and  exploitation, 
and  J.  K.  Chapman,  head  of  branch  op- 
erations. 

Also  participating  were  the  following 
branch  managers:  Dick  Carnegie,  Los  An- 
geles; John  Dobson,  Denver;  W.  W.  Mc- 
Kendrick,  Salt  Lake  City;  Frank  Harris, 
San  Francisco,  and  Bob  Hazard,  Seattle, 
in  addition  to  Ralph  Clark  of  the  Los  An- 
geles branch. 

The  three  other  conferences  will  be  held 
in  New  York,  September  22,  23  at  the  Park 
Sheraton  Hotel;  Chicago,  September  28,  29 
at  the  Ambassador  East  Hotel,  and  Atlanta, 
October  6,  7 at  the  Hilton  Inn. 


Columbia  Stands  Firm 
On  Trailer-Making 

NEW  YORK — Columbia  Pictures 
will  continue  to  manufacture  and  dis- 
tribute its  own  trailers  and  accessories 
and,  at  present,  there  is  no  possibility 
of  the  company  reconsidering  its 
stand. 

That,  in  summary,  was  the  answer 
of  A.  Montague,  executive  vice-presi- 
dent of  Columbia,  to  a letter  from 
Marshall  Fine,  president  of  Allied 
States  Ass’n,  who  had  offered  to  act 
as  mediator  in  the  dispute  between 
National  Screen  Service  and  Columbia 
in  handling  of  accessories  and  trailers. 

Montague  said  that  Columbia  would 
continue  in  the  trailer  and  accessories 
field  “as  long  as  we  know  there  is  a 
large  group  of  exhibitors  who  want  us 
to  do  so.”  He  said  that  Columbia  did 
not  accept  Fine’s  statement  that  the 
company’s  reentry  into  the  trailer  and 
accessories  field  represented  a double 
expense  to  many  exhibitors. 

“No  exhibitor  must  pay  for  any  ma- 
terial he  does  not  want,  does  not  need 
or  does  not  use,”  Montague  wrote. 
“Resistance  to  pressure  of  this  kind 
will,  we  are  sure,  eliminate  this  prob- 
lem once  and  for  all. 

“We  did  not  go  into  this  phase  of 
the  business  as  a warning  or  as  a 
weapon.  We  reactivated  this  operation 
because  we  felt  that  we  and  the  ex- 
hibitors were  entitled  to  run  our  own 
business  without  dictate  or  ultimatum. 
We  shall  continue  to  supply  the  high- 
est quality  and  to  render  the  best  in 
service.” 


N.Y.  State  Bars  License 
To  'Connection"  Film 

NEW  YORK — Lewis  M.  Pesce,  director 
of  the  motion  picture  division  of  the  New 
York  State  Board  of  Education,  has  re- 
fused to  license  Shirley  Clarke’s  indepen- 
dently produced  film  version  of  the  off- 
Broadway  play,  “The  Connection,”  which 
deals  with  drug  addiction.  The  picture, 
which  was  shown  at  the  Cannes  Film  Fes- 
tival to  great  acclaim,  will  be  distributed 
in  the  U.  S.  by  Films-Around-the-World. 

Pesce  said  his  office  had  refused  to 
license  the  film  unless  some  cuts  were 
made,  specifically  the  photograph  of  a 
nude  woman  in  one  of  the  scenes  and  the 
repeated  use  of  a four-letter  obscenity. 
Ephraim  London,  lawyer  for  Films- 
Around-the-World,  said  that  any  attempt 
to  cut  the  film  would  be  legally  opposed. 
The  next  step  would  be  a review  by  a 
three-man  committee  appointed  by  the 
Board  of  Regents,  after  a formal  petition 
by  the  distributor. 

The  film  version  of  Jack  Gelber’s  play, 
which  ran  for  over  a year  at  a small  off- 
Broadway  theatre,  was  directed  by  Miss 
Clarke  and  features  William  Redfield, 
Broadway  actor,  and  a cast  of  unknowns. 


NEW  YORK — A step  toward  the  eventual 
consolidation  of  all  industry  “back  room” 
operations  was  made  last  week  when  Na- 
tional Screen  Service  and  National  Film 
Service  entered  into  a long-term  agreement 
under  which  National  Film  will  handle  the 
physical  distribution  of  National  Screen 
trailers.  The  deal  does  not  include 
accessories. 

JOINT  STATEMENT  MADE 

In  a joint  statement,  Herman  Robbins, 
board  chairman  of  NSS,  and  James  P. 
Clark,  board  chairman  of  NFS,  said: 

“For  over  30  years,  most  segments  of  the 
motion  picture  industry  have  called  for 
centralized  shipping  facilities  in  every  ex- 
change center  as  a means  of  streamlining 
operations,  freeing  companies  from  ex- 
pensive exchange  buildings  and  lowering 
the  cost  of  distribution.  While  some  prog- 
ress has  been  made  in  accomplishing  these 
objectives,  the  present  changes  in  distri- 
bution patterns,  coupled  with  smaller  re- 
lease schedules,  made  the  timing  appropri- 
ate for  a concerted  effort  now,  and  with 
our  two  organizations — both  dedicated  to 
serving  industry  needs  for  many  years — 
working  hand  in  hand,  we  hope  to  bring 
complete  consolidation  to  fruition.” 

National  Film  has  been  providing  “back 
room”  service  for  a long  time,  having  had 
its  start  with  the  film  earners.  NFS  now 
handles  film  on  a national  basis  for  Warner 
Bros.,  United  Artists  and  Buena  Vista,  for 
Paramount  in  27  cities  and  on  a smaller 
scale  for  Columbia,  Allied  Artists  and  a 
few  others. 

National  Screen,  which  has  been  the  in- 
dustry leader  in  supplying  trailers  and  ac- 
cessories to  theatres,  will  be  represented  on 
the  National  Film  board  of  directors. 

Robbins  and  Clark  did  not  elaborate  on 
the  possible  consolidation  of  all  industry 
back  rooms  but  they  hinted  at  it  in  their 
joint  press  announcement  which  read,  in 
part: 

“While  the  new  arrangements  are  pres- 
ently confined  to  ‘back  room’  work,  both 
parties  made  clear  that  the  unique  combi- 
nation of  services  that  their  organizations 
could  provide  might  well  lead  to  the  de- 
velopment of  other  industry  services  not 
now  being  performed  by  any  organization.” 

ONE-ROOF  PLAN  FORECAST 

That  portion  of  the  statement  was  re- 
garded by  some  as  a forecast  for  the  long- 
discussed  plan  for  placing  physical  distri- 
bution of  all  companies  under  one  roof.  An 
NFS  spokesman,  when  queried  by  Box- 
office,  would  not  be  pinned  down  for  a 
formal  statement  but  stated  that  the  two 
companies  planned  to  “broaden  their  serv- 
ices.” Joint  physical  handling,  therefore, 
could  come  under  such  broadened  services. 

In  the  early  days  of  the  industry,  Ameri- 
can Express  Co.  sought  to  handle  the  phy- 
sical distribution  of  film  from  all  existing 
companies.  American  Express  offered  to 
build  large  warehouses  in  each  exchange 
city  and  ship  the  cans  from  a single  point. 
Discussions  spanned  a long  period  of  time 
but  the  distributors  eventually  turned  down 
the  proposal. 


BOXOFFICE  ::  September  18,  1961 


7 


HISTORY’S  BIGGEST 


PARAMOUNT! 


1 !•!  QsruL 

f °n°  O ■ ° ^ ° 


a 

l!T  . 

_J_L 

u = 

rm 

-ft 

Lyrics  and  Music  by 


DEAN  J AGGER-  IRVING  BERLIN -Robert  emmett  dolan -MICHAEL  CURTIZ*  TECHNICOLOR 


Directed  by 


Written  for  the 
screen  by 


NORMAN  KRASNA,  NORMAN  PANAMA  and  MELVIN  FRANK -a  PARAMOUNT  PICTURE-VISTAVISION 


Dances  and  Musical  Numbers 
* Staged  by  Robert  Alton 


GIVE  YOUR  THEATRE  AN  EARLY  “WHITE  CHRISTMAS” BONUS- BOOK  IT  NOW! 


BOXOFFICE 


Expect  T OA  Convention 
T o Draw  More  T han  1,000 


NEW  YORK — With  a big  jump  in  reser- 
vations in  the  last  ten  days,  indications  are 
that  the  concurrent 
Theatre  Owners  of 
America  and  National 
Ass'n  of  Concession- 
aires conventions  in 
New  Orleans  next 
month  will  draw 
more  than  1,000 
registrants, 
according  to  a TOA 
spokesman.  In  fact, 
he  said,  “we  are 
almost  running  out  of 
rooms  at  the  Roose- 
velt Hotel.” 

Meanwhile,  a drive-in  forum  at  the  con- 
vention in  New  Orleans  has  been  sched- 
uled for  the  morning  of  October  12,  the 
last  day  of  the  four-day  conclave.  Oper- 
ating techniques,  from  viewpoints  ranging 
from  merchandising  to  legal  problems,  in- 
surance coverage  and  foreign  product,  will 
be  aired  at  the  forum  which  will  be 
moderated  by  Edwin  C.  Tobolowsky,  gen- 
eral counsel  of  the  Texas  Drive-In  Theatre 
Owners  Ass’n.  The  season  will  be  pre- 
ceded by  a breakfast  hosted  by  Alexander 
Film  Co.  T.  G.  Solomon  of  McComb,  Miss., 
will  be  chairman  of  the  meeting. 

Participants  and  their  subjects  will  be 
as  follows: 

Future  of  the  drive-in  theatre,  Tobolow- 
sky; merchandising  the  drive-in  theatre, 
Tim  Ferguson,  Grand  Prairie,  Tex.;  big 
city  drive-in  showmanship,  Oscar  Brot- 
man,  Chicago;  effective  operation,  Allen  D. 
Iselin,  Albany,  N.Y.;  drive-in  insurance, 
Allen  Preville,  Oakhurst,  N.J.;  legal  prob- 
lems, Herman  Levy,  TOA  general  counsel, 
and  specialized  film  in  drive-ins,  Walter 
Reade  jr.,  Oakhurst,  N.J. 

The  “star  of  the  year”  selection  will  be 
kept  a secret  until  the  night  of  the  windup 
President’s  Banquet,  according  to  Robert 
Selig,  chairman  of  that  committee.  In  the 
past  the  “star  of  the  year”  had  been  an- 
nounced prior  to  the  conventions,  but  this 
year,  he  or  she  will  not  be  revealed  until 
ushered  into  the  banquet  room  on  the 
night  of  October  12.  Selig  has  promised 
plenty  of  screen  personalities  at  the  con- 
vention. 

Campaigns  on  November  and  December 
releases  of  the  major  companies  will  be 
presented  by  the  advertising,  publicity 
and  exploitation  directors  of  theatres  at 
the  convention.  According  to  Albert  Pickus, 
TOA  president,  this  will  be  the  first  time 
that  theatremen  will  present  selling  cam- 
paigns on  major  films  at  an  exhibitor 
meeting. 


Pepsi  Extends  Contest  Deadline 
CHICAGO — The  Pepsi-Popcorn  promo- 
tion contest  deadline  has  been  extended 
from  September  1 to  September  21,  it  was 
announced  by  Norman  Wasser,  Pepsi  na- 
tional sales  manager.  The  s>  apbooks 
should  be  forwarded  to  the  Natioi  \!  Ass’n 
of  Concessionaires,  201  N.  Wells  St., 
Chicago  6,  111. 


20th-Fox  to  Film  10 
Before  End  of  1961 

NEW  YORK — Twentieth  Century-Fox 
will  have  ten  multi-million  dollar  produc- 
tions before  the  cameras  between  now  and 
the  end  of  1961,  one  of  the  largest  outputs 
by  the  film  company  in  a four-month 
period. 

Already  in  production  in  Europe  are 
Darryl  F.  Zanuck’s  “The  Longest  Day,” 
starring  Henry  Fonda,  William  Holden, 
Curt  Jurgens,  Peter  Lawford,  Richard 
Todd,  Robert  Wagner,  Tommy  Sands, 
Fabian,  Paul  Anka,  Frankie  Avalon  and 
Irina  Demich;  Leo  McCarey’s  “Satan  Never 
Sleeps,”  based  on  Pearl  Buck’s  “China 
Story,”  starring  William  Holden,  Clifton 
Webb  and  France  Nuyen,  and  “The  In- 
spector,” based  on  Jan  de  Hartog’s  novel, 
starring  Stephen  Boyd  and  Dolores  Hart. 

Ready  to  go  before  the  Todd-AO  cam- 
eras in  Rome  September  18  is  Joseph  L. 
Mankiewicz’  “Cleopatra,”  starring  Eliza- 
beth Taylor,  Rex  Harrison,  Richard  Bur- 
ton and  Hume  Cronyn,  while  Jerry  Wald’s 
“Young  Man,”  based  on  Ernest  Heming- 
way’s series  of  stories,  will  start  in  Michi- 
gan with  Richard  Beymer  and  Paul  New- 
man heading  the  cast. 

Before  the  end  of  September,  Rodgers 
and  Hammerstein’s  “State  Fair”  will  be 
filmed  on  location  in  Texas  starring  Pat 
Boone,  Bobby  Darin,  Pamela  Tiffin,  Ann- 
Margret,  Tom  Ewell  and  Alice  Faye,  the 
latter  coming  out  of  retirement  for  her 
first  film  in  16  years.  In  October,  Jerry 
Wald  will  also  put  into  production  “Mr. 
Hobbs  Takes  a Vacation,”  starring  James 
Stewart  and  Maureen  O’Hara,  and  “Cele- 
bration,” based  on  William  Inge’s  stage 
play,  “A  Loss  of  Roses.” 

Starting  in  Africa  in  November  will  be 
“The  Lion,”  based  on  Joseph  Kessel’s 
novel,  with  William  Holden  starred,  and 
Martin  Manulis’  “Days  of  Wine  and 
Roses.” 


Directional  Microphones 
For  New  Para.  Picture 

NEW  YORK — Martin  Poll,  who  owned 
and  operated  the  Gold  Medal  Studios  in 
New  York  and  is  scheduled  to  begin  pro- 
duction of  “The  Iron  Men”  for  Paramount 
in  Rome  and  Naples,  has  contracted  with 
Electro-Voice  to  use  its  new  directional 
microphone  during  the  filming,  to  start 
October  24. 

The  special  microphones,  which  will  be 
used  extensively  in  Italy  for  the  first  time, 
will  record  sound  and  speech  as  it  actually 
occurs  on  the  set,  thus  eliminating  the 
actor’s  necessity  to  repeat  his  emotional 
delivery  in  the  dubbing  room.  “The  Iron 
Men,”  which  will  be  directed  by  John 
Cassavetes,  will  star  Sidney  Poitier  and  the 
Italian  Claudia  Cardinale  in  her  first 
English-speaking  role. 


Films'  Role  in  Culture 
Cited  by  J.  L.  Warner 

DENVER — Motion  pictures  have  played 
a vitally  important  role  in  the  cultural 
and  educational  advancement  in  the 
United  States  and  have  provided  a basis 
for  greater  trust  and  understanding  not 
only  at  home  but  wherever  American  films 
are  permitted  to  be  shown.  That  state- 
ment was  made  here  Tuesday  (12)  by 
Jack  L.  Warner,  president  of  Warner 
Bros.  Pictures,  in  an  address  to  the  na- 
tional convention  of  the  American  Legion 
which  presented  him  with  the  Legion's 
Fourth  Estates  Award  for  1961. 

Warner  said  he  always  had  been  aware 
of  what  motion  pictures  could  do  and  of 
the  industry’s  responsibility  in  alerting 
Americans  to  dangers  confronting  them. 
He  pointed  out  that  his  company  had  ex- 
posed conditions  in  Germany  when 
Warners  produced  “My  Four  Years  in 
Germany”  in  1917  and,  more  than  20 
years  later,  “Confessions  of  a Nazi  Spy” 
and,  more  recently,  “I  Was  a Communist 
for  the  FBI”  and  “The  FBI  Story.” 

The  studio  never  knowingly  has  engaged 
talent  with  Communistic  tendencies, 
Warner  said,  and  he  added  that  he  could 
not  understand  why  any  producer  would 
engage  a known  Communist.  He  said  that 
in  the  film  industry,  propaganda  did  not 
have  to  be  aggressive  to  make  a telling 
impression.  By  subtly  deriding  and  tearing 
down  the  high  ideals  which  were  held 
sacred,  a handful  of  Communists  could 
do  irreparable  harm,  Warner  said. 

NT&T  Launches  Series 
Of  Division  Meetings 

LOS  ANGELES — A series  of  division 
meetings  have  been  launched  by  National 
Theatres  & Televi- 
sion president  Eugene 
V.  Klein  and  vice- 
president  Robert  W. 
Selig  to  carry  the  cir- 
cuit’s expansion  and 
business  - build  i n g 
program  to  the  field. 

The  two  NT  heads 
depart  for  Salt  Lake 
City  Tuesday  (19) 
for  huddles  with  dis- 
trict manager  Jack 
McGee’s  theatre 
managers.  The  fol- 
lowing day  they  meet  with  district  manager 
Ray  Davis’s  men  and  on  the  21st  meet  in 
Kansas  City  with  district  manager  Fred 
C.  Souttar’s  forces. 

Returning  to  the  coast,  Klein  and  Selig 
will  greet  Southern  California  division 
manager  William  H.  Thedford’s  division 
at  a meeting  at  the  Beverly  Hills  Hotel  on 
September  26,  following  which  they  will, 
along  with  Thedford,  depart  for  San  Fran- 
cisco to  meet  with  district  manager  John 
Klee’s  men.  On  September  28,  a meeting 
will  be  held  in  Seattle  with  district  man- 
ager Oscar  Nyberg’s  managers. 

Theme  of  the  meetings  will  be  “Happy 
New  (Fiscal)  Year — the  Command  Is  For- 
ward.” Klein  will  outline  the  company’s 
recently  announced  expansion  plans  and 
business-building  program  for  the  building 
of  29  new  theatres  and  drive-ins  during 
the  next  three  years  as  well  as  a stepped- 
up  ad  and  promotion  drive. 


T.  G.  Solomon 


10 


BOXOFFICE  ::  September  18,  1961 


JOSEPH  R.  VOGEL 

President 


SOL  C.  SIEGEL 

Vice-President  in  Charge  of  Production 


ROBERT  M.  MOCHRIE 

Vice-President  in  Charge  of  Distribution 


BOXOFFICE  ::  September  18,  1961 


MGM  1961-62  PRODUCTION 
SCHEDULE  AT  PEAK  LEVEL 

40  Features  Included  in  Company's  Most 
Ambitious  Program  of  Major  Film  Product 


Metro-Goldwyn-Mayer  has  moved  its 
production  machinery  into  high  gear  with 
the  most  ambitious  program  of  major  mo- 
tion pictures  ever  undertaken  by  the  com- 
pany, Joseph  R.  Vogel,  president,  and 
Sol  C.  Siegel,  vice-president  in  charge  of 
production,  announced  this  week  as  MGM 
launched  its  1961-1962  fiscal  year. 

After  a series  of  conferences  at  the 
studios,  they  issued  the  highly  optimistic 
statement  that  the  company  is  in  its 
strongest  position  in  history,  from  the 
standpoint  of  big-scale  product.  The  stu- 
dios are  humming  with  activity,  with  the 
187-acre  plant  and  its  587,000  square  feet 
of  stage  space  being  utilized  at  a maximum 
of  capacity  and  efficiency. 

LOOKING  TO  GREATEST  YEAR 

MGM  is  looking  to  its  greatest  year,  and 
here  are  some  of  the  major  factors  in  the 
production  picture  leading  to  that  con- 
clusion: 

• Forty  feature  productions  are  completed, 
now  finishing  or  in  definite  advance  prep- 
arations to  go  before  the  cameras.  Sixteen 
major  films  are  completed  and  ready  for 
distribution. 

• Executive  creative  power  at  the  studios 
is  at  a record  level.  Fifteen  top  producers 
currently  are  supervising  30  feature  motion 
pictures.  Sixteen  directors  are  at  work  on 
important  films,  and  30  writers — the  larg- 
est assemblage  of  scripters  at  the  studio 
in  years — are  busy  preparing  screenplays 
for  future  productions. 

• The  company  will  release  two  of  its 
biggest  productions  this  fall  and  winter — 
Samuel  Bronston’s  “King  of  Kings”  which 
will  have  its  world  premiere  October  11  in 
New  York,  and  the  long-awaited  “The 
Foui-  Horsemen  of  the  Apocalypse,”  which 
is  being  set  for  key  showings  in  special 
situations  for  the  month  of  December. 

• “Mutiny  on  the  Bounty,”  probably  the 
most  costly  motion  picture  ever  made, 
has  now  entered  the  final  phases  of  pro- 
duction with  actual  filming  expected  to  be 
completed  within  the  next  two  or  three 
weeks.  MGM  now  expects  it  to  be  ready 
for  previewing  late  in  the  year  and  released 
for  roadshowing  in  mid- 1962. 

• “How  the  West  Was  Won,”  the  first 
MGM-Cinerama  “storytelling”  motion  pic- 
ture, is  nearing  the  halfway  mark  of  pro- 
duction after  two  years  of  preparation  and 
filming,  with  late  December  the  target 
date  for  completion. 

“It  has  taken  several  years  for  us  to  at- 


tain this  momentum,”  Siegel  said,  in  com- 
menting on  the  high  level  of  production 
activity  at  the  studios.  “We  are  now  in 
the  fortunate  position  of  having  fully  de- 
veloped scripts  far  in  advance,  providing 
ample  time  for  complete  preparation  be- 
fore going  into  production.” 

In  addition  to  the  16  major  films  which 
are  completed,  seven  others  are  in  produc- 
tion, and  17  features  are  being  prepared 
for  early  filming. 

“This  achievement  assures  a steady  flow 
of  diversified  entertainments  to  the  the- 
atres of  the  world,  on  a continuous  release 
schedule  for  the  coming  season,”  he  said. 

Among  the  pictures  ready  for  1961-62 
release  are  “Bridge  to  the  Sun,”  starring 
Carroll  Baker;  “A  Thunder  of  Drums,” 
starring  Richard  Boone,  George  Hamil- 
ton, Luana  Patten  and  Arthur  O’Connell; 
“Bachelor  in  Paradise,”  starring  Bob  Hope 
and  Lana  Turner,  and  “Light  in  the  Pi- 
azza” starring  Olivia  de  Havilland,  Ross- 
ano  Brazzi,  Yvette  Mimieux,  George  Ham- 
ilton and  Barry  Sullivan.  Others  include 
“The  Colossus  of  Rhodes,”  “Thief  of 
Baghdad,”  “The  Wonders  of  Aladdin,”  “In- 
vasion Quartet,”  “The  Tartars,”  “Murder, 
She  Said,”  “A  Matter  of  Who,”  and  “Post- 
man’s Knock.” 

PICTURES  NOW  SHOOTING 

Now  shooting,  in  addition  to  “Mutiny 
on  the  Bounty”  and  “How  the  West  Was 
Won,”  are  “The  Wonderful  World  of  the 
Brothers  Grimm,”  the  Tennessee  Williams 
play,  “Sweet  Bird  of  Youth,”  “A  Very 
Private  Affair,”  “I  Thank  a Fool,”  “All 
Fall  Down”  and  “The  Horizontal  Lieu- 
tenant.” 

Siegel  also  announced  a number  of  im- 
portant properties  which  are  being  readied 
for  shooting.  These  include  Irwin  Shaw’s 
best-selling  novel  “Two  Weeks  in  Another 
Town”  which  will  costar  Kirk  Douglas  and 
Edward  G.  Robinson  and  “The  Swordsman 
of  Sienna”  to  go  before  the  cameras  in 
October;  Billy  Rose’s  “Jumbo”  to  start  in 
November;  and,  for  later  dates,  Robert 
Lewis  Taylor’s  Pulitzer  prize-winning 
novel,  “The  Travels  of  Jaimie  McPheeters,” 
Tennessee  Williams'  “Period  of  Adjust- 
ment,” William  Shirer’s  “The  Rise  and 
Fall  of  the  Third  Reich,”  Irving  Wallace’s 
“The  Prize,”  (to  be  published  next  spring), 
“The  Courtship  of  Eddie’s  Father,”  “It’s 
Only  a Paper  Moon,”  “Over  the  Rainbow,” 
“Guns  in  the  Afternoon,”  “Raditzer,” 
“Away  From  Home,”  John  Steinbeck’s 
“The  Winter  of  Our  Discontent,”  Franz 
Werfel’s  “The  Forty  Days  of  Musa  Dagh” 
and  a sequel  to  “Seven  Brides  for  Seven 
Brothers.” 


11 


MGM 


The  Creative  Talent 


15  TOP  PRODUCERS  AT  WORK  ON  30  FEATURE  FILMS 


Studio  Continues  to  Add 
Important  Filmmakers  to 
Executive  Talent  Roster 

Fifteen  top  producers  are  currently 
supervising  30  Metro-Goldwyn-Mayer  fea- 
ture motion  pictures  either  before  the 
cameras,  in  various  stages  of  editing  and 
scoring  or  in  active  preparation  for  forth- 
coming films. 

This  is  evidence,  MGM  points  out,  that 
its  executive  creative  power  is  at  a record 
level. 

Sol  C.  Siegel,  himself  one  of  the  film 
colony’s  outstanding  boxofRce  producers 
before  becoming  head  of  MGM  studios,  has 
consistently  aimed  at  bringing  into  the 
organization  the  finest  available  talents  to 
augment  the  company’s  growing  producer 
roster. 

In  the  last  two  years,  Siegel  has  added  a 
number  of  producers  of  established  records 
to  the  group  of  proven  showmen  long  as- 
sociated with  MGM  hits.  In  alphabetical 
order,  they  are: 

Pandro  S.  Berman,  in  his  21st  year  with 
MGM,  has  in  production  Tennessee  Wil- 
liams’ hit  Broadway  play,  “Sweet  Bird  of 
Youth,”  while  preparing  “The  Prize,”  a 
major  novel  to  be  published  in  the  spring 
of  1962. 

Julian  Blaustein,  with  “The  Four 
Horsemen  of  the  Apocalypse”  in  final  edit- 
ing, is  working  on  the  screen  adaptation  of 
John  Steinbeck’s  best-seller  novel,  “The 
Winter  of  Our  Discontent,”  and  “Raditzer.” 

Jack  Cummings  has  returned  to  MGM 
where  he  produced  a number  of  the 
studio’s  all-time  hits,  and  is  preparing  a 
sequel  for  his  memorable  “Seven  Brides  for 
Seven  Brothers,”  adapted  from  Stephen 
Benet’s  “Sobbin’  Women.” 

Anatole  de  Grunwald,  currently  in  Eng- 
land for  the  filming  of  “I  Thank  a Fool,” 
also  has  on  his  schedule  “Very  Important 
Persons”  and  “Over  the  Rainbow.” 

Robert  Enders  has  completed  his  first 
feature  film  for  MGM,  “A  Thunder  of 
Drums,”  set  for  release  shortly,  and  “Snow- 
man.” 


Pandro  Berman 


Julian  Blaustein 


Jack  Cummings 


Anatole  de  Grunwald 


John  Houseman 


Edmund  Grainger 


Robert  Enders 


Arthur  Freed 


Arthur  Freed,  who  was  associated  with 
the  first  Academy  Award  winning  musical 
in  1930,  “Broadway  Melody,”  and  whose 
productions  of  “Gigi”  and  “An  American 
in  Paris”  won  Oscars,  is  readying  “Light  in 
the  Piazza,”  recently  completed  in  Flor- 
ence, Rome  and  London,  for  preview. 

Edmund  Grainger  is  working  on  two  im- 
portant novel  adaptations,  “Away  From 
Home”  and  “Chautauqua.” 

John  Houseman  is  in  Rome  making 
final  arrangements  for  location  filming  of 
“Two  Weeks  in  Another  Town,”  while  on 
his  schedule  are  William  L.  Shirer’s  “The 
Rise  and  Fall  of  the  Third  Reich,” 
Jessamyn  West’s  “South  of  the  Angels,” 
“The  Alligators”  and  “In  the  Cool  of  the 
Day.” 

Richard  Lyons  is  preparing  “Guns  in  the 


Aaron  Rosenberg 


Afternoon”  for  filming  this  fall. 

George  Pal,  who  also  will  direct  fantasy 
sequences  of  the  picture,  is  in  Germany  for 
location  filming  on  the  MGM-Cinerama 
production,  “The  Wonderful  World  of  the 
Brothers  Grimm.” 

Joe  Pasternak,  celebrating  his  20th  an- 
niversary with  MGM,  started  production  on 
“The  Horizontal  Lieutenant”  last  week, 
while  preparing  Billy  Rose’s  “Jumbo,”  “It’s 
Only  a Paper  Moon”  and  “The  Courtship 
of  Eddie’s  Father.” 

Ted  Richmond  has  completed  his  first 
film  for  MGM,  “Bachelor  in  Paradise,”  to 
be  previewed  in  the  near  future. 


Lawrence  Weingarten 


Aaron  Rosenberg,  after  months  of  film- 
ing on  actual  locales  in  Tahiti,  is  at  the 
studio  finishing  final  sequences  of  the  im- 
mortal story  of  the  sea,  “Mutiny  on  the 
Bounty.” 

Bernard  Smith,  executive  assistant  to  Sol 
C.  Siegel,  is  producing  MGM’s  first  Cine- 
rama production,  “How  the  West  Was 
Won.” 

Lawrence  Weingarten,  who  has  been 
with  MGM  since  its  organization  in  1924, 
has  two  big  properties  in  preparation, 
Tennessee  Williams’  first  comedy,  “Period 
of  Adjustment”  and  the  Pulitzer  Prize- 
winning novel,  “The  Travels  of  Jaimie 
McPheeters.” 


12 


BOXOFFICE  ::  September  18,  1961 


> $ VI 

W , w % 

I ♦ f * * * i 

I . ^ 

NEW  PERSONALITIES  ON  THE  RISE  AT  MGM  STUDIOS 


In  its  continuing  search  for  talented,  attractive  young  people 
to  augment  its  roster  of  established  stars,  MGM  has  prominently 
cast  13  young  players  in  major  motion  pictures  and  TV  series. 
In  the  above  photo,  they  are  shown  with  Sol  C.  Siegel,  the  com- 
pany’s production  chief.  From  left  to  right,  they  are:  (seated) 
Carole  Wells,  “Thunder  of  Drums’’;  Brigid  Bazlen,  “The  Honey- 
moon Machine”  and  “King  of  Kings”;  Siegel;  Yvette  Mimieux, 
“Light  in  the  Piazza”  and  “Four  Horsemen  of  the  Apocalypse”; 
Myrna  Fahey,  TV’s  “Father  of  the  Bride”;  Dick  Chamberlain, 


“Thunder  of  Drums”;  (standing)  Joyce  Taylor,  “Atlantis,  the 
Lost  Continent”  and  “Ring  of  Fire”;  Tarita,  “Mutiny  on  the 
Bounty”;  Jim  Hutton,  “The  Honeymoon  Machine”  and  “Bachelor 
in  Paradise”;  Paula  Prentiss,  “The  Honeymoon  Machine”  and 
“Bachelor  in  Paradise”;  Joan  Staley,  TV’s  “Asphalt  Jungle.” 
Unable  to  be  present  for  the  picture  were  George  Peppard,  “How 
the  West  Was  Won”;  George  Hamilton,  “Thunder  of  Drums” 
and  “Light  in  the  Piazza”  and  Lori  Martin,  TV’s  “National 
Velvet,”  and  “Cape  Fear,”  made  on  loanout  to  U-I. 


MGM  Boasts  One  of  the  Finest  Groups  of  Directorial  Talent  Ever  Assembled' 


The  accelerated  production  pace  at 
Metro-Goldwyn-Mayer  finds  16  top  di- 
rectors now  working  on  important  motion 
pictures,  some  in  production,  some  about 
to  start  and  others  in  final  editing  stages. 

The  signing  of  new  contracts  by  five 
directors  in  recent  months  brought  the 
studio  to  this  impressive  total,  which  studio 
head  Sol  C.  Siegel  terms  “one  of  the  finest 
groups  of  directorial  talent  ever  assem- 
bled.” 

The  five  signing  new  contracts  recently 
are  Vincente  Minnelli  and  Charles  Wal- 
ters, neither  of  whom  has  worked  at  any 
other  studio,  and  Jack  Arnold,  all  signed 
to  five-year  pacts;  George  Ray  Hill  and 
Robert  Stevens. 

Minnelli  starts  his  new  term  with  “Two 
Weeks  in  Another  Town,”  which  goes  be- 
fore the  cameras  in  Italy  in  October.  He 
recently  completed  “The  Four  Horsemen 
of  the  Apocalypse.” 

Walters  will  next  direct  Billy  Rose’s 
“Jumbo,”  a great  spectacle  which  was  the 
last  production  presented  at  Broadway’s 
famous  old  Hippodrome  Theatre. 

Arnold  is  now  supervising  final  editing 
of  "Bachelor  in  Paradise”  from  the  story 
by  Vera  Caspary. 

Hill,  well-known  stage  and  television 
director,  will  make  his  film  debut  with 
“The  Rise  and  Fall  of  the  Third  Reich,” 
William  L.  Shirer’s  best-selling  book  on 
Germany  in  the  1930s  and  40s. 

Stevens  has  been  signed  to  direct  “I 
Thank  a Fool,”  the  Anatole  de  Grunwald 
production  now  under  way  in  England  and 
Ireland. 

Listed  alphabetically,  the  other  directors 
are: 

Richard  Brooks:  Directing  “Sweet  Bird 


of  Youth”  from  his  own  screenplay,  based 
on  the  Tennessee  Williams  stage  success. 

John  Ford:  Only  four-time  Academy 
Award  director,  supervising  editing  of  the 
Civil  War  episode  of  the  MGM-Cinerama 
production,  “How  the  West  Was  Won.” 

John  Frankenheimer:  Acclaimed  for  his 
direction  of  outstanding  television  plays, 
now  piloting  “All  Fall  Down”  from  a 
screenplay  by  William  Inge. 

Guy  Green:  Completing  post-production 
work  on  “Light  in  the  Piazza,”  based  on  a 
best-selling  novel  by  Elizabeth  Spencer. 

Henry  Hathaway:  In  charge  of  three  of 
the  five  interrelated  episodes  of  “How  the 
West  Was  Won.”  He  completed  principal 
photography  on  the  first  episode  recently, 
will  start  the  second  this  month  and  the 
concluding  one  late  in  the  year. 

Henry  Levin:  Directing  the  biographical 


Thirty  writers,  the  greatest  number  as- 
sembled at  the  studio  in  many  years,  cur- 
rently are  busy  at  Metro-Goldwyn-Mayer. 
Several  are  under  contract  for  as  many 
as  three  pictures  in  the  future. 

They  are  working  on  a wide  variety  of 
scripts  in  anticipation  of  one  of  the  busiest 
production  schedules  in  the  past  ten  years. 
The  screen  plays  include  serious  drama, 
melodrama,  musicals,  sophisticated  and 
farcical  comedy,  fantasy,  science-fiction, 
outdoor  and  historical  action. 

The  writers  are: 

Eric  Ambler,  Charles  Beaumont,  Rich- 


portion  of  MGM-Cinerama’s  presentation 
of  a George  Pal  Production,  “The  Wonder- 
ful World  of  the  Brothers  Grimm.” 

Louis  Malle:  Famous  French  director, 
completing  the  Brigitte  Bardot  starrer,  “A 
Very  Private  Affair.” 

George  Marshall:  Directing  the  fourth 
episode  of  “How  the  West  Was  Won”  at 
Rapid  City,  S.  D. 

Lewis  Milestone : Completing  directing 
interiors  of  “Mutiny  on  the  Bounty”  at 
the  studio,  following  extensive  filming  on 
location  in  Tahiti. 

George  Pal:  To  direct  the  three  world- 
famous  fairy  tales  to  be  incorporated  into 
his  production  of  “The  Wonderful  World 
of  the  Brothers  Grimm.” 

Richard  Thorpe:  To  direct  “The  Hori- 
zontal Lieutenant”  following  the  successful 
“The  Honeymoon  Machine.” 


ard  Brooks,  William  Driskill,  Julius  Ep- 
stein, Robin  Estridge,  John  Gay,  Frank 
Gilroy,  Eleanore  Griffin. 

William  W.  Haines,  William  Inge,  Charles 
Lederer,  Ernest  Lehman,  Isobel  Lennart. 

Ben  Maddow,  John  Mortimer,  John  Pax- 
ton, Terrence  Rattigan,  Irving  and  Harriet 
Ravetch,  Meade  Roberts,  William  Rob- 
erts. 

Charles  Schnee,  Rod  Serling,  Arthur 
Sheekman,  Sidney  Sheldon,  Edith  Som- 
mers, James  R.  Webb,  George  Wells,  and 
Max  Wilk. 


30  Writers  Working  on  a Wide  Variety  of  Film  Stories 


BOXOFFICE  ::  September  18,  1961 


13 


MGM  ...  The  Season  s Blockbusters 


it* 

if  “ ' 


In  this  scene  from  “King  of  Kings,”  Jesus  bids  his  devoted  disciples  to  go  forth 
to  the  four  corners  of  the  earth  carrying  with  them  his  Gospel  of  truth.  Jeffrey 
Hunter  portrays  the  title  role  in  the  film. 


KING  OF  KINGS' 

Metro-Goldwyn-Mayer’s  first  block- 
buster of  the  new  season  will  be  Samuel 
Bronston’s  “King  of  Kings,”  a story  of 
the  Christ,  filmed  in  70mm  Super  Techni- 
rama  with  color  by  Technicolor.  The  world 
premiere  will  be  held  October  11  at  Loew’s 
State  in  New  York,  to  be  followed  by  pre- 
miere dates  in  16  key  cities.  The  produc- 
tion was  filmed  in  Spain,  and  costars  Jef- 
rey  Hunter,  Siobhan  McKenna,  Hurd  Hat- 
field, Ron  Randell,  Viveca  Lindfors,  Rita 
Gam,  Carmen  Sevilla,  Brigid  Bazlen,  Harry 
Guardino,  Rip  Torn,  Frank  Thring  and 
Guy  Rolf,  with  Maurice  Marsac,  Gregoire 
Aslan  and  Robert  Ryan  as  John  the  Bap- 
tist. 

Nicholas  Ray  directed  and  Philip 
Yordan  wrote  the  screenplay.  The  produc- 
tion is  filled  with  spectacular  scenes,  in- 
cluding the  Sermon  on  the  Mount.  The 
Nativity,  the  Last  Supper,  and  the  attack 
on  the  Antonia  fortress  by  Jewish  rebels 
led  by  Barabbas  are  among  the  other  high- 
lights of  the  picture.  In  releasing  the  pic- 
ture, MGM  will  follow  closely  the  pattern 
established  by  the  company  for  “Ben-Hur.” 
More  than  236,000  reserved  seats  already 
have  been  sold  for  the  various  premiere  en- 
gagements. 

The  reservations  include  group  sales, 
special  student  performances  and  individual 
ticket  orders.  The  advance  sales  represents 
the  equivalent  of  196  sold-out  perform- 
ances, exceeding  the  pace  set  by  “Ben-Hur" 
two  years  ago.  Loew’s  State  tops  the  ad- 
vance sale  list  with  31,000  sold,  the  heaviest 


being  through  group  sales.  A 27,800  ad- 
vance sale  at  Saxon  in  Boston  is  said  to 
be  the  biggest  for  any  picture  in  the  city’s 
history.  Big  promotions  for  the  film 
already  are  well  under  way.  Souvenir  books 
already  have  been  published.  There  will 
be  a special  edition  of  the  Bible  with  scenes 


from  the  movie,  and  several  albums  of  re- 
cordings have  been  made,  including  one  in 
which  Richard  Boone  narrates  children’s 
stories  from  the  Bible. 

• 

THE  FOUR  HORSEMEN 
OF  THE  APOCALYPSE' 

“The  Four  Horsemen  of  the  Apocalypse,” 
vased  on  the  famous  novel  by  Vicente 
Blasco  Ibanez,  is  being  set  for  key  show- 
ings in  special  situations  in  December. 
Directed  by  Vincente  Minnelli,  the  Julian 
Blaustein  production  is  in  Cinemascope 
and  color,  and  stars  Glenn  Ford,  Ingrid 
Thulin,  Charles  Boyer,  Lee  J.  Cobb,  Paul 
Lukas,  Karl  Boehm,  Paul  Henreid  and 
Yvette  Mimieux.  The  background  for  the 
picture  is  cosmopolitan,  ranging  from  the 
Argentine  Pampas  to  Paris,  from  the 
French  countryside  to  capitals  of  Europe. 
The  screenplay  updates  the  Ibanez  classic 
from  its  original  World  War  I setting  to 
the  Occupation  of  Paris  and  the  French 
resistance.  During  production,  more  than 
15,000  actors  of  all  nationalities  were  used, 
with  huge  crowds  coloring  such  scenes  as 
the  Argentine  Fiesta,  Nazi  concentration 
camps,  Left  Bank  student  riots  and  the 
swarming  melees  in  the  Paris  subways.  For 
the  evacuation  of  Paris,  Minnelli  employed 
four  Cinemascope  cameras  and  a total  of 
3,600  French  residents.  Paralleling  the 
scope  of  the  production  is  the  original 
music  by  Andre  Previn,  running  140  min- 
utes, longest  and  most  comprehensive  score 
for  an  MGM  film  since  “Ben-Hur.” 


Fiery  fiesta  footwork  is  displayed  by  Lee  J.  Cobb  and  Glenn  Ford  as  they 
dance  up  a storm  during  a gay  sequence  in  “The  Four  Horsemen  of  the  Apoca- 
lypse,” MGM’s  dramatization  of  the  Vicente  Blasco  Ibanez  classic. 


14 


BOXOFFICE  ::  September  18,  1961 


MUTINY  ON  THE  BOUNTY' 


After  almost  ten  months  of  continuous 
work  in  front  of  the  cameras,  “Mutiny  on 
the  Bounty,”  one  of  the  most  ambitious 
motion  pictures  ever  undertaken  by  MGM, 
has  now  entered  the  final  phase  of  produc- 
tion with  actual  filming  expected  to  be 
completed  within  the  next  two  or  three 
weeks.  It  is  expected  to  be  ready  for  pre- 
view near  the  end  of  the  year  and  will  be 
released  in  mid-1962  as  a roadshow.  In- 
terior sequences  for  the  film  are  now  be- 
ing photographed  at  the  MGM  studios,  fol- 
lowing more  than  nine  months  in  and 
around  the  island  of  Tahiti.  Aaron  Rosen- 
berg is  producing  the  picture  as  an  Ar- 
eola production  with  Lewis  Milestone  di- 
recting. With  Marlon  Brando,  Trevor  How- 
ard, Richard  Harris,  Richard  Haydn, 
Hugh  Griffith  and  an  unknown  Polynesian 
girl  named  Tarita  heading  a cast  of  many 
thousands,  the  picture  went  before  the 
cameras  on  Nov.  28,  1960  on  the  historic 
island  of  Bora  Bora,  about  150  miles  from 
Tahiti.  More  than  125  top  technicians 
from  Hollywood,  Paris  and  London  plus 
thousands  of  tons  of  filmmaking  equipment 
were  transported  to  the  South  Seas  in  what 
probably  was  the  largest  and  most  compli- 
cated location  movement  in  the  history  of 
films.  At  a cost  of  more  than  $750,000, 
MGM  constructed  at  the  Smith  & Rhuland 
shipyard,  in  Nova  Scotia,  a three-masted 
sailing  vessel,  duplicate  of  the  original 
Bounty.  With  unit  director  James  Havens 
in  charge,  and  a crew  of  25  veteran  sea- 
men, the  ship  was  sailed  from  Nova  Scotia 
to  Tahiti  via  the  Panama  Canal.  To  insure 
authenticity  of  the  production,  most  of 
the  scenes  were  filmed  in  the  actual  locale 
where  they  happened.  The  new  Bounty, 
for  example,  dropped  anchor  in  Matavaii 
Bay  in  the  exact  spot  where  Captain  Bligh 
landed  in  1788  after  his  voyage  from  Eng- 
land. More  than  6,000  Polynesians, 
gathered  from  remote  sections  of  Tahiti 
and  neighboring  islands,  were  used  in  the 


The  crew  of  HMS  Bounty  experiences  a bitter  storm  at  sea  in  an  action-packed 
sequence  from  “Mutiny  on  the  Bounty.”  Filmed  almost  entirely  in  Tahiti,  this 
MGM  production  stars  Marlon  Brando,  Trevor  Howard  and  Hugh  Griffith. 


more  spectacular  scenes.  Some  1,000  native 
canoes  were  used  in  these  sequences  and 
three  complete  native  villages  were  built 
on  Tahiti. 


Debbie  Reynolds  and  Carroll  Baker  prepare  to  tie  up  their  craft  for  the  night  in 
the  opening  episode  of  the  MGM-Cinerama  production  of  “How  the  West  Was 
Won.”  James  Stewart  heads  this  Ohio  River  Valley  episode  of  pioneers  trekking 
westward  in  1840. 


'HOW  THE  WEST  WAS  WON' 

“How  the  West  Was  Won”  is  the  first 
MGM-Cinerama  production,  and  the  first 
in  that  process  to  carry  a story  line.  After 
two  years  of  preparation  and  filming,  the 
picture  is  nearing  the  halfway  mark  of 
production,  with  late  December  the  target 
date  for  completion.  From  the  standpoint 
of  all-star  cast,  physical  scope  and  far- 
flung  locations,  MGM  says  the  epic  is  the 
biggest  ever  projected  in  Hollywood.  With 
stars  of  the  fifth  episode  yet  to  be  selected, 
the  cast  to  date  includes  Carroll  Baker, 
Brigid  Bazlen,  Walter  Brennan,  Andy  De- 
vine,  Henry  Fonda,  Hope  Lange,  Karl  Mal- 
den, Agnes  Moorehead,  Henry  Morgan, 
Gregory  Peck,  George  Peppard,  Robert 
Preston,  Debbie  Reynolds,  Thelma  Ritter, 
James  Stewart,  Russ  Tamblyn,  John 
Wayne  and  Richard  Widmark.  Spanning 
America  from  the  Erie  Canal  to  the  Golden 
Gate,  the  exciting  story  is  woven  around 
three  generations  of  courageous  pioneers 
covering  the  period  of  1840  to  1890.  Ber- 
nard Smith  is  producing  and  three  top  di- 
rectors are  handling  the  five  sequences, 
with  Henry  Hathaway  directing  three  and 
John  Ford  and  George  Marshall  one  each. 
The  screenplay  was  written  by  James  R. 
Webb,  U.S.  historical  authority. 


BOXOFFICE  ::  September  18,  1961 


15 


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“BRIDGE  TO  THE  SUN.”  Starring 
Carroll  Baker  and  James  Shigeta, 
with  James  Yagi,  Emi  Florence 
Hirsch  and  Nori  Elizabeth  Her- 


“LIGHT  IN  THE  PIAZZA.”  An 
Arthur  Freed  production.  Starring 
Olivia  de  Havilland,  Rossano 
Brazzi,  Yvette  Mimieux,  George 
Hamilton  and  Barry  Sullivan. 
Based  on  a story  by  Elizabeth 
Spencer,  and  directed  by  Guy 
Green.  In  CinemaScope  and 
Metrocolor. 


mann.  Based  on  the  autobiogra- 
phical novel  by  Gwen  Terasaki. 
Produced  by  Jacques  Bar  and  di- 
rected by  Etienne  Perier. 


“THIEF  OF  BAGHDAD.”  A Joseph 
Levine  presentation.  Starring  Steve 
Reeves,  with  Georgia  Moll,  Arturo 
Dominici,  Edy  Vessel,  and  George 
Chamarat.  Produced  by  Bruno 
Vailati  and  directed  by  Arthur 
Lubin.  In  CinemaScope  and  East- 
man Color. 


v-y.  - 


16 


BOXOFFICE  ::  September  18.  1961 


“THE  WONDERS  OF  ALADDIN.” 
Presented  by  Joseph  E.  Levine, 
starring  Donald  O’Connor,  with 
Noelle  Adam,  Mario  Girotti,  Fausto 
Tozzi,  Raymond  Buissieres,  Vittor- 
io de  Sica  and  Michele  Mercier. 
A Lux  Production,  directed  by 
Henry  Levin.  In  CinemaScope  and 
Eastman  Color. 


“THE  TARTARS.”  A Lux  Produc- 
tion. Starring  Orson  Welles,  Vic- 
tor Mature,  Folco  Lulli,  Liama 
Orfei  and  Arnoldo  Foa.  Directed 
by  Richard  Thorpe.  In  Techni- 
color. 


“BACHELOR  IN  PARADISE.” 
Starring  Bob  Hope  and  Lana  Tur- 
ner, with  Janis  Paige,  Don  Porter, 
Jim  Hutton,  Paula  Prentiss,  Vir- 
ginia Grey,  Agnes  Moorehead,  Leo 
Goodman,  John  McGiver  and  Reta 
Shaw.  Produced  by  Ted  Richmond 
and  directed  by  Jack  Arnold.  In 
CinemaScope  and  Metrocolor. 


BOXOFFICE  ::  September  18,  1961 


“A  THUNDER  OF  DRUMS.” 
Starring  Richard  Boone,  George 
Hamilton,  Luana  Patten,  Arthur 
O’Connell,  Charles  Bronson  and 
Duane  Eddy.  Produced  by  Robert 
J.  Enders  and  directed  by  Joseph 
M.  Newman.  In  CinemaScope  and 
color. 


2^ 


“THE  COLOSSUS  OF  RHODES.” 
Starring  Rory  Calhoun,  with  Lea 
Massari,  Georges  Marchal,  Con- 
rado  Sanmartin  and  Angel  Aran- 
da. Directed  by  Sergio  Leone. 
Michele  Scaglione,  executive  pro- 
ducer. In  SupertotalScope  and 
Eastman  Color. 


Igj,  Jm 

r -X' 

gfet-  • j*a. 

i 

1 

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^ 11  ] 

i **2 

kA^,\ 

’I.^B 

“INVASION  QUARTET.” 
Starring  Bill  Travers, 
Spike  Milligan  and  Gre- 
goire  Aslan,  with  John  le 
Mesurier,  Maurice  Den- 
ham and  Millicent  Mar- 
tin. Produced  by  Ronald 
Kinnoch  and  directed  by 
Jay  Lewis.  From  the  book 
by  Norman  Collins. 


18 


BOXOFFICE  ::  September  18,  1961 


Youngstein  and  Mochrie  Tell  Exhibitors: 

We  Must  Get  Together  As  an  Industry 
To  Whip  Its  Formidable  Problems 


Univ.  39-Week  Nei 
Totals  $2,284,782 

NEW  YORK — Universal  Pictures  Co. 
reports  consolidated  net  earnings  from 
operations  of  $2,284,782  for  the  39  weeks 
ended  July  29,  1961,  after  a provision  of 
$2,070,000  for  federal  taxes  on  income. 
This  figure  compares  with  consolidated 
net  earnings  from  operations  of  $5,204,224 
for  the  39  weeks  ended  July  30,  1960,  after 
a provision  of  $5,280,000  for  federal  taxes 
on  income. 

After  dividends  on  preferred  stock,  the 
1961  consolidated  net  earnings  amount  to 
$2.45  per  share  on  888,390  shares  of  com- 
mon stock  outstanding,  excluding  shares 
in  the  treasury  of  the  company  as  of 
July  29,  1961.  After  dividends  on  the  pre- 
ferred stock  July  30,  1960,  the  earnings 
amounted  to  $5.71  per  share  on  889,390 
shares  of  common  stock  then  outstanding, 
excluding  shares  in  the  treasury  of  the 
company. 


Universal,  Decca  Give 
Quarterly  Dividends 

NEW  YORK — The  board  of  directors  of 
Universal  Pictures  Company  has  declared 
a quarterly  dividend  of  25  cents  per  share 
on  the  common  stock,  payable  September 
29  to  stockholders  of  record  September  16. 

The  directors  of  Decca  Records,  Inc., 
have  also  declared  a regular  quarterly  divi- 
dend of  30  cents  per  share  on  the  com- 
pany’s common  stock,  payable  September 
29  to  stockholders  of  record  September  18. 


RCA  Declares  Dividend 
On  Common,  Preferred 

NEW  YORK — Radio  Corp.  of  America 
has  declared  a quarterly  dividend  of  25 
cents  per  share  on  the  common  stock, 
payable  October  23  to  stockholders  of 
record  September  15. 

A dividend  of  87  Vk  cents  per  share  was 
also  declared  on  the  cumulative  first  pre- 
ferred stock  for  the  period  October  1 to 
December  31,  payable  Jan.  2,  1962,  to 
holders  of  record  at  the  close  of  business 
December  4. 


'West  Side  Story'  Showings 
In  7 Cities  Before  1962 

LOS  ANGELES— “West  Side  Story,”  a 
Mirisch  Pictures  presentation  of  a Robert 
Wise  production,  has  been  set  for  road- 
show engagements  in  seven  key  cities 
across  the  country  before  the  end  of  the 
year.  The  world  premiere  of  the  UA  re- 
lease will  take  place  October  17  in  New 
York  at  the  Tivoli  Theatre. 

The  six  following  engagements  will  be 
at  Boston’s  Gary  Theatre,  November  1; 
Philadelphia’s  Midtown  Theatre,  November 
8;  Washington’s  Uptown  Theatre,  Novem- 
ber 14;  Miami  Beach’s  Sheridan  Theatre, 
November  14;  Grauman’s  Chinese,  Los 
Angeles  on  December  13  in  time  to  qualify 
for  Academy  Award  consideration;  and 
San  Francisco’s  United  Artists  Theatre, 
December  15. 

The  film,  lensed  in  association  with 
Seven  Arts  Productions,  was  directed  by 
Wise  and  Jerome  Robbins,  starring  Natalie 
Wood,  with  Richard  Beymer,  Russ  Tam- 
blyn,  Rita  Moreno  and  George  Chakiris  in 
leading  roles. 


CHATHAM,  MASS. — Exhibition  is  go- 
ing to  have  to  risk  its  own  money  in  mak- 
ing motion  pictures  and  stop  “just  being 
a kibitzer”  while  production  keeps  taking 
risks  of  $2  million  and  $3  million  per  pic- 
ture, Max  E.  Youngstein,  United  Artists 
vice-president,  told  the  30th  annual  meet- 
ing of  the  Independent  Exhibitors  and 
Drive-In  Theatres  Ass’n  of  New  England. 

Sharing  of  the  risks  is  part  of  the  des- 
perately needed  cooperation  between  pro- 
duction, distribution  and  exhibition  to  as- 
sure their  mutual  survival  at  a time  when 
the  motion  picture  industry  is  sick,  Young- 
stein told  the  more  than  200  New  England 
exhibitors  in  attendance.  He  urged  ex- 
hibitors to  give  unlimited  backing  to  such 
industry  leaders  as  Spyros  Skouras. 

“We  must  get  together  as  an  industry. 
One  of  the  worst  things  you  can  do  is  to 
be  critical  of  companies  in  trouble.  Take 
risks  to  keep  people  like  Spyros  Skouras 
in  business.  Get  involved.  Put  your  dough 
where  your  mouth  is.  You’re  going  to  have 
to.” 

Both  Youngstein  and  Robert  Mochrie, 
MGM  general  sales  manager,  said  that  the 
industry,  through  its  own  leadership,  know- 
how and  resources,  can  whip  the  formid- 
able problems  facing  it.  Both  emphasized 
the  need  for  exhibitors  to  back  young  stars 
to  the  hilt  with  playdates  and  promotion. 
Exhibitors,  Youngstein  said,  simply  must 
give  young  talent  time  on  their  screens  or 
face  “mass  suicide.” 

Mochrie  named  Paula  Prentiss,  Jim  Hut- 
ton, George  Hamilton,  Susan  Kohner  and 
Brigid  Bazlen  as  typical  of  the  new  tal- 
ent. 

“In  a couple  of  years  these  new  faces 


Joseph  Levine  Purchases 
Robbins'  'Carpetbaggers' 

NEW  YORK — Joseph  E.  Levine’s  Em- 
bassy Pictures  has  purchased  the  motion 
picture  rights  to  Harold  Robbins’  current 
best  seller,  “The  Carpetbaggers,”  a novel 
set  against  Hollywood,  New  York  and 
Reno  backgrounds.  The  rights  were  ac- 
quired from  Yolande  Fox. 

The  picture  is  scheduled  to  go  into  pro- 
duction in  1962.  Robbins,  former  execu- 
tive at  Universal  Pictures,  had  previously 
written  “Never  Love  a Stranger,”  “A  Stone 
for  Danny  Fisher”  and  “Dream  Mer- 
chants.” 

Levine’s  next  production,  for  MGM  re- 
lease, will  be  “Boys’  Night  Out,”  which 
will  be  produced  by  Martin  Ransohoff  at 
the  MGM  Studios  October  23  with  Kim 
Novak,  James  Garner,  Tony  Randall,  Gig 
Young,  Janet  Blair,  Anne  Jeffreys,  Patti 
Page  and  Jessie  Royce  Landis  starred  under 
Michael  Gordon’s  direction.  Carlo  Ponti’s 
“Boccaccio  70”  is  also  in  production  in 
Rome  with  Sophia  Loren,  Anita  Ekberg 
and  Romy  Schneider  starred.  “The  Last 
Days  of  Sodom  and  Gomorrah,”  the  Bibli- 
cal spectacle  starring  Pier  Angeli  and 
Stewart  Granger,  is  nearing  completion 
in  Rome. 


are  going  to  mean  money  to  you,”  he  said. 
“We  are  surrounding  new  faces  with  es- 
tablished stars  and  better  boxoffice  names 
in  an  effort  to  develop  them.” 

Mochrie  also  advised  exhibitors  to  keep 
their  theatres  “shining,”  to  enlarge  screens 
and  stress  cleanliness  in  their  mainte- 
nance. 

“People  will  come  in  greater  numbers  to 
clean,  well-set-up  theatres,  regardless  how 
big  the  picture  is,  more  than  they  will 
come  to  a sloppy  house,”  he  said. 

Outlining  their  companies’  production 
plans,  Youngstein  said  that  United  Artists 
is  now  ready  to  turn  out  28-30  pictures  a 
year,  while  Mochrie  reported  that  MGM 
wants  to  come  up  with  18  major  films  a 
year,  in  addition  to  releasing  five  or  six 
good  pictures  made  by  independent  pro- 
ducers. The  MGM  goal,  according  to  Mo- 
chrie, is  to  be  able  to  release  two  good 
features  each  month. 

MGM  also  is  working  toward  having 
seven  top  roadshow  films  which  can  be 
re-released  from  time  to  time. 

The  meeting  was  opened  by  Edward  W. 
Lider,  IENE  president,  who  said  “Our  role 
is  to  fight  for  the  survival  of  our  business 
against  outside  forces  who  seek  to  restrict 
the  motion  picture  business  and  put  it  in 
chains,  and  against  financial  groups  who 
delight  in  berating  the  industry  for  their 
own  advantage.  Film  is  the  lifeblood  of 
the  business.” 

Carl  Goldman,  executive  secretary  of 
IENE,  was  coordinator  of  the  meeting. 
George  Roberts,  Rifkin  Theatres,  was 
toastmaster  at  the  banquet  which  closed 
the  three-day  convention. 


Actor  Leo  Carrillo  Is  Dead; 
Succumbs  at  Age  81 

HOLLYWOOD — Film  actor  Leo  Carrillo, 
81,  died  September  10  of  cancer  at  his 
home  in  Santa  Monica.  He  made  his 
biggest  hit  as  the  lovable  Pancho  of  tele- 
vision’s Cisco  Kid  series. 

Due  to  ill  health  for  several  years, 
Carrillo,  member  of  an  early  California 
family  and  descendant  of  the  state’s  first 
governor,  had  not  been  active  in  films  but 
had  devoted  himself  to  strengthening  re- 
lations between  this  country  and  Latin 
America  via  nationwide  goodwill  tours,  in- 
cluding a 20,000-mile  tour  of  South  Amer- 
ica. 

Among  his  best  known  motion  pictures 
were  “The  Gay  Desperado,”  “Bowery  to 
Broadway,”  “Crime,  Inc.,”  “Mexicana”  and 
“Darling  Caballero.” 

David  Woolner  to  London 

LOS  ANGELES— David  Woolner  of  Wool- 
ner Bros.,  producers,  distributors  and  ex- 
hibitors, has  left  for  London  to  make 
foreign  release  arrangements  for  the  re- 
cently completed  “Flight  of  the  Lost 
Balloon,”  Spectrascope-color  feature  star- 
ring Marshall  Thompson  and  Mala  Powers. 
Woolner ’s  own  exchanges  will  distribute 
here. 


BOXOFFICE  ::  September  18,  1961 


19 


Head  the  Association's 
12  International  Chapters 


Esther  Covington 

Dallas 


Della  Jean  Favre 

New  Orleans 


Bernice  Hinton 

Atlanta 


Katherine  Keifer 

Memphis 


Diane  Carr 

Denver 


Sarah  Keller 

Jacksonville 


Blanche  Carr 

Charlotte 


Jean  Uttley 

Toronto 


Bonnie  Aumiller 
Kansas  City 


Dorothy  Reeves 

New  York 


WOMPIs  to  Review 
Year  of  Achievement 

Women  of  Industry  Hold  Annual  Convention  This  Week 


CHARLOTTE,  N.  C.— Women  of  the 
Motion  Picture  Industry  — WOMPI  — 
delegates  from  12  film  exchange  centers 
will  assemble  here  September  22-24  to 
report  on  their  ever-expanding  public  serv- 
ice activities  and  progress  of  the  local 
units,  which  range  from  New  York  in  the 
east  to  Denver,  and  from  Jacksonville  in 
the  south  to  Toronto  in  the  north.  This 
gathering,  called  the  “Carolina  Cavalcade,” 
marks  the  eighth  annual  convention  of 
the  Association  of  WOMPI. 

Florence  Long,  Toronto,  association 
president,  will  preside.  Myrtle  Parker, 
Charlotte,  is  convention  chairman. 

WOMPI  members  are  proud  of  their 
total  membership  of  605,  an  increase  of  71 
new  members,  despite  the  loss  of  mem- 
bership suffered  because  of  industry  staff 
reductions  and  consequent  resignations 
from  WOMPI.  Other  exchange  areas  con- 
tinue to  evidence  interest  in  forming  local 
clubs,  among  these  being  Montreal,  Chi- 
cago and  Miami. 

The  WOMPI  clubs  serve  a two-fold  pur- 
pose in  their  communities,  stressing  both 
public  relations  for  the  motion  picture  in- 
dustry and  community  service.  From  its 
inception  in  Dallas  in  1952,  the  aim  of 
the  organization  has  been  to  promote 
goodwill  for  the  motion  picture  industry. 
This  goal  is  achieved  through  service  to 
the  community  and  direct  public  relations 
work. 

Current  officers  of  the  association  are 
Florence  Long,  Toronto,  president;  Mary 
Hart,  Jacksonville,  vice-president;  Myrtle 
Cain,  Kansas  City,  recording  secretary; 
Joan  Shields,  Toronto,  corresponding  sec- 
retary; Anna  Belle  Miller,  Denver,  treas- 
urer. Immediate  past  president  is  Mable 
Guinan,  Dallas. 

Each  of  the  clubs  attending  the  Caval- 
cade is  proud  of  its  achievements  in  pub- 
lic relations  and  community  service  dur- 
ing the  year.  These  projects  include: 

ATLANTA 

WOMPIs  hold  monthly  bingo-birthday 
parties  for  the  old  folks  at  the  Battle  Hill 
Haven  and  give  birthday  presents  to  those 
residents  who  celebrated  a birthday  during 
the  month.  They  donate  ice  cream  and 
home-baked  cakes  and  at  Christmas,  they 
give  a special  program  at  the  home. 

CHARLOTTE 

Although  activities  of  this  club  have 
been  aimed  primarily  at  preparations  for 
the  convention,  members  have  donated 
more  than  300  hours  in  connection  with 
the  United  Appeal  and  March  of  Dimes 
drives.  The  club  received  a citation  of 
achievement  for  its  efforts. 

DALLAS 

The  WOMPI  Premierettes,  dressed  in 
identical  outfits,  served  as  special  hostesses 
for  outstanding  theatrical  events  as  a 
service  to  the  industry.  They  collected  at 
drive-in  theatres  for  the  Will  Rogers  Hos- 
pital Fund.  At  Christmas,  they  dressed  178 


Florence  Long 

President 

dolls  for  the  Salvation  Army  for  distribu- 
tion to  needy  families,  and  supplied  food 
boxes.  The  club  voted  to  equip  the  kitchen 
in  the  Dallas  Services  for  the  Blind  Build- 
ing at  a cost  of  $1,000  in  memory  of  the 
late  R.  J.  O’Donnell,  and  plans  now  are 
under  way  for  completion  of  this  work. 

DENVER 

The  Denver  club  provides  all  of  the 
funds  for  operation  of  a Youth  Center, 
which  receives  no  support  from  any  other 
service  organization.  The  club  offers  rec- 
reational and  instructional  facilities  for 
underprivileged  children  regardless  of  race 
or  creed.  The  center  is  open  during  the 
school  year  and  the  WOMPI  members  work 
as  staff  members,  providing  classes  in 
leather-craft,  ballet,  ballroom  dancing, 
cooking,  handicrafts,  charm  and  manners 
and  various  sports.  This  project  requires 
at  least  six  hours  a week  from  each  mem- 
ber. 

DES  MOINES 

WOMPIs  serve  as  hostesses  at  the  Capri 
Theatre  at  the  opening  of  roadshows.  They 
held  a theatre  party  for  500  children  from 
the  Des  Moines  Children’s  Home,  the  Saira 
Society  of  Crippled  Children  and  Adults 
and  the  welfare  agency.  WOMPI  also  ar- 
ranged with  a cab  company  to  furnish 
transportation  to  those  who  needed  it,  then 
members  distributed  popcorn,  candy  and 
balloons  to  the  children.  The  event  received 
both  newspaper  and  TV  coverage. 

JACKSONVILLE 

Much  of  the  service  work  by  this  club 
has  been  with  children  and  two  members 
of  the  WOMPI  have  been  named  to  the 
board  of  directors  of  the  Blind  Children’s 
Foundation.  At  Christmastime,  the 
WOMPIs  gave  a party  for  children  at  the 
Children’s  Home  Society,  where  they  pro- 
vided Christmas  tree  decorations,  refresh- 
ments, games  and  gifts.  They  also  provide 
entertainment  programs  for  wards  at  the 
Naval  Air  Station  hospital. 

The  WOMPI  club  has  won  awards  on 
three  occasions  for  its  Community  Club 
work,  with  prize  money  totaling  more  than 
$3,000,  which  is  used  for  its  service  proj- 
ects. 

KANSAS  CITY 

Each  month  WOMPI  entertains  some 
180  disabled  veterans,  providing  cigarets 
for  bingo  prizes,  with  cookies  and  coffee 


Myrtle  Parker 

Convention  Chmn. 


20 


BOXOFFICE  ::  September  18,  1961 


LETTERS 


(Letters  must  be  signed.  Names  withheld  on  request) 


OPPOSING  VIEWS  ON  DOUBLE-FEATURING 


for  refreshments.  In  July,  a watermelon 
feast  is  held  for  some  300  veterans.  Money 
is  contributed  each  month  to  provide  daily 
lunches  for  a needy  student  in  the  Argen- 
tine school  district.  The  club  also  pro- 
vides clothing  and  a graduation  outfit  to  a 
needy  student.  A monthly  birthday  party 
is  held  at  the  Catherine  Hale  Home  for 
Blind  Women,  with  gifts,  cake,  coffee  and 
entertainment  provided.  The  club  members 
make  and  donate  quilts,  diapers,  sheets 
and  baby  gowns  to  the  Children’s  Mercy 
Hospital. 

MEMPHIS 

When  staff  reductions  here  became 
severe,  this  club  almost  gave  up  its  charter, 
but  this  year,  it  has  come  back  to  almost 
its  original  strength,  showing  an  80  per 
cent  increase  in  membership. 

Members  collected  in  theatres  for  the 
Will  Rogers  Hospital  in  addition  to  carry- 
ing out  their  own  “Penny-a-Day”  contri- 
butions. They  have  associated  themselves 
with  many  local  charity  drives,  assisting 
in  Muscular  Dystrophy,  Heart  Ass’n, 
March  of  Dimes  and  Easter  Seal  cam- 
paigns, spending  some  150  hours  in  stuff- 
ing envelopes,  alphabetizing  mailing  lists, 
booking  and  labeling  trailers  for  shipment 
and  typing  thank-you  letters.  They  also 
provided  a Valentine’s  party  at  the  Porter 
Leath  Home  and  gave  financial  assistance 
to  a family  whose  home  and  belongings 
were  destroyed  by  fire. 

NEW  ORLEANS 

WOMPI  members  greeted  guests  at  the 
door  of  the  Joy  Theatre  for  an  invitational 
screening  and  during  intermission  served 
coffee  and  homemade  cookies  to  over  500 
guests,  with  resultant  wide  publicity. 

Extensive  publicity  also  is  given  to  the 
WOMPI  Variety  Show,  which  has  been 
presented  before  six  different  social  and 
fraternal  organizations  to  raise  money  for 
charity  projects.  It  is  estimated  that  more 
than  $12,000  has  been  raised  to  be  con- 
tributed to  various  charities  from  these 
shows. 

NEW  YORK 

This  newest  WOMPI  unit  held  its  char- 
ter dinner  on  May  19  with  Max  Young- 
stein,  vice-president,  United  Artists,  as 
guest  speaker.  Servicewise,  the  new  club 
began  at  once  working  on  Will  Rogers 
theatre  collections  and  now  is  planning 
monthly  USO  activities. 

ST.  LOUIS 

Christmas  endeavors  head  the  list  of 
WOMPI  service  projects.  The  members 
made  folders  and  filled  2,000  of  them  with 
handkerchiefs  for  women,  and  socks  for 
men,  patients  of  the  St.  Louis  Chronic 
Hospital  and  inmates  of  the  Bethesda- 
Dilworth  home.  Candy  was  packed  and 
donated  for  the  Christmas  boxes  for  home 
cancer  patients  of  the  St.  Louis  Pelegrine 
Society  and  baskets  of  food  were  donated 
to  poor  families,  living  in  the  vicinity  of 
Filmrow. 

TORONTO 

WOMPIs  assist  the  Red  Cross  each  week 
in  making  telephone  calls  for  blood  donors. 
They  give  continued  assistance  to  old  age 
pensioners  and  at  Christmastime  donated, 
collected  and  distributed  sufficient  food 
and  clothing  for  large  baskets  for  15  fam- 
ilies. They  also  contribute  to  the  support 
of  a children’s  library  at  the  Crippled 
Children’s  Hospital  in  Hermagor,  Austria, 
sponsored  primarily  by  the  Canadian  Save 
the  Children  Fund. 


This  Exhibitor  Prefers  Singles 

Your  fine  article  in  Boxoffice  September 
4,  “Double  Opportunity  in  Single  Bills,”  is 
one  all  exhibitors  should  take  to  heart. 

I am,  perhaps,  the  oldest  exhibitor 
(active)  in  Wisconsin,  50  years  in  theatre 
business,  and,  perhaps,  one  of  the  most 
successful  ones. 

I have  never  shown  double  bills,  sex  or 
horror  pictures.  I own  the  finest  500-seat 
house  in  Wisconsin,  which  I built  in  1928. 
I have  modernized  from  time  to  time,  kept 
it  clean  and  inviting.  I have  never  shown  a 
condemned  picture. 

And  on  Fridays  and  Saturdays  film  fare 
must  be  “A”  pictures.  I feel  I have  the 
confidence  of  all  parents  who  send  their 
children  to  this  theatre.  In  fact,  many  par- 
ents have  told  me  so  and  thanked  me  many 
times. 

I firmly  believe  success  is  built  on  good- 
will. “Goodwill,  like  a good  name,  is  won  by 
many  acts,  and  lost  by  one.” 

I am  enclosing  an  editorial  from  our  local 
paper  of  August  24,  which  I would  be  happy 
to  read  in  my  favorite  trade  paper,  Box- 
office. 

Dan  Kelliher,  owner  of  the  Sprague  Theatre  in 
Elkhorn,  tells  us  that  the  'Disney  movie,  “The  Parent 
Trap,"  broke  all  modern  records  at  the  theatre,  show- 
ing to  almost  4,000  people  in  a week. 

The  record  proves  what  the  veteran  theatre  oper- 
ator always  said  during  the  trying  days  of  TV 
competition.  He  never  lost  faith  in  his  medium  of 
entertainment  and  insisted,  "If  Hollywood  will  give 
us  good  movies,  we  have  nothing  to  worry  about." 

It  would  appear  that  those  who  produce  movies 
have  the  major  responsibility  for  dislodging  the 
people  from  their  firesides  and  bringing  them  back 
into  the  show  houses.  The  pattern  is  simple:  Pro- 
duce Quality  shows. 

D.  F.  KELLIHER 

Sprague  Theatre, 

Elkhorn,  Wis. 


This  One  Says  Doubles  Are  Necessary 

A recent  article  in  your  magazine  con- 
cerning single  feature  policy  is,  in  my 
opinion,  out  of  tune  with  the  times  and  not 
practical  for  suburban  as  well  as  some  key 
center  theatres. 

The  heroic  stand  taken  by  my  former 
associate,  good  friend  and  fine  showman. 
Bob  Sternburg,  is  rather  drastic.  The  ex- 
hibitors would  be  playing  with  dynamite.  If 
Bob  is  referring  to  the  so-called  block- 
busters with  footage  of  two  hours  or  more, 
the  policy  he  advocates  is  sound.  However, 
to  tell  400  to  500  independent  theatre  own- 
ers that  all  theatres  will  abandon  the 
double  feature  soon  is  tantamount  to  ex- 
tending to  them  an  invitation  to  close  more 
theatres.  This  is  especially  applicable  at 
the  present  time  when  attendance  is  drop- 
ping in  most  theatres  in  New  England. 

My  opinion  is  based  upon  40  years’  ex- 
perience in  operating  theatres  in  key 
centers  and  suburban  areas;  namely,  that 
double  bills  are  a necessary  evil  to  meet 
competition  of  television  that  advertises 
“Big  Double  Features”  on  many  occasions. 
I am  sure  that  smart  exhibitors  when 
booking  double  bills  will  pick  one  feature 
acceptable  to  women,  such  as  romance,  and 
one  action  type  that  will  appeal  to  men.  It 
is  an  insurance  policy  that  will  pay  off. 
Cutting  cost  by  running  single  bills  could 
be  serious  in  most  spots.  The  exception 
could  be  in  certain,  shall  we  say,  wealthy 


neighborhoods. 

With  unsettled  conditions  in  our  business 
today,  we  believe  that  we  can  win  back 
some  of  our  lost  36  million  patrons  not  by 
attempting  to  cut  costs  by  playing  single 
features  but  rather  by  booking  the  very 
best  double  bills,  better  maintenance,  care- 
ful merchandising,  closer  contact  with 
patrons  by  the  manager,  increasing  prices 
for  children  as  well  as  adults,  and  increas- 
ing the  quality  of  shows.  Higher  admissions 
prices  will  not  keep  the  public  away  from 
the  theatres;  as  a matter  of  fact,  I am  con- 
fident that  we  shall  be  in  business  for  many 
years  to  come. 

Theatre  Owners  of  America,  Allied  The- 
atres and  other  national  groups  can  help 
our  cause  by  a concentrated  advertising 
campaign — not  the  type  that  “movies  are 
better  than  ever,”  but  rather  on  the  idea 
that  people  should  go  to  the  movies  for 
better  recreation  and  to  reduce  business 
and  home  tensions  by  going  to  a movie  at 
least  once  a week.  In  other  words,  use  all 
practical  means  to  CHANGE  THEIR 
STAY-HOME  HABITS.  Moreover,  the 
present  well-managed  theatres  will  show 
tremendous  improvement.  Hollywood,  I 
feel  confident,  will  not  walk  out  on  future 
money-making  possibilities. 

Bob  goes  back  many  years  when  he  states 
that  the  late  Jake  Lourie  started  the 
double-feature  bill  at  the  Beacon  Theatre, 
but  did  not  state  the  reasons  for  this  move. 
Jake  Lourie  was  one  of  the  shrewdest  the- 
atre operators  of  the  early  1900s  and  a 
great  humanitarian.  It  was  in  the  days  of 
World  War  I when  conditions  were  rough. 
By  government  decree  (due  to  shortage  of 
coal  and  oil)  all  theatres  had  heatless  days 
and  had  to  alternate  in  keeping  open. 
Added  to  this  was  the  “flu”  epidemic  mak- 
ing business  bad.  Jake,  in  the  interest  of 
good,  sound  business  and  self-preservation, 
started  the  double  features.  This  policy 
was  followed  by  other  exhibitors  with  in- 
crease in  business  within  two  weeks,  thanks 
to  Jake’s  business  foresight. 

Generally  speaking,  before  we  make 
quick  decisions  in  cutting  entertainment 
cost  and  time,  we  should  study  statistics  on 
what  has  happened  in  our  industry  since 
the  year  1949.  Records  indicate  that,  in  the 
United  States  in  1949,  there  were  17,041 
hardtops  and  1,207  drive-ins,  totaling 
18,248  theatres.  Now  there  are  only  11,204 
hardtops  (5,809  less)  and  5,140  drive-ins 
(3,933  more),  totaling  15,144,  or  3,104  less 
theatres. 

I believe  that  our  problems  today  will  not 
be  solved  by  a single-feature  policy.  Again, 
I say,  with  some  exceptions  of  outstanding 
blockbusters,  for  the  mutual  interest  of  the 
industry  and  its  patrons,  in  our  opinion,  we 
must  keep  the  double-feature  policy. 

Although  I am  connected  with  a large 
New  England  theatre  chain  as  district 
manager,  the  above  expresses  my  personal 
opinion  and  is  based  on  the  fact  that  it 
would  be  beneficial  for  most  theatres  and 
the  industry  if  more  theatres  were  oper- 
ating rather  than  closed.  It  would 
strengthen  public  opinion  in  favor  of  going 
to  the  movies  more  often. 

HENRY  I.  WASSERMAN 
Brookline,  Mass. 


BOXOFFICE  ::  September  18,  1961 


21 


Loew  s Theatre  Men  Are  Told: 

Showmanship , Not  Good  Films  Alone, 
Will  Help  Boost  Theatre  Grosses 


NEW  YORK — Good  pictures  alone  will 
not  boost  grosses:  it  is  the  showmanship 
put  behind  each  picture  that  spells  the 
difference  between  a 
high  and  low  gross. 
That,  in  essence,  was 
the  message  delivered 
to  managers,  division 
managers  and  pub- 
licists of  L o e w ’ s 
Theatres  by  major 
company  advertising 
and  publicity  direc- 
tors at  a showman- 
ship seminar  in  the 
new  Summit  Hotel 
here  on  September  8. 
The  seminar  was 
part  of  a three-day  meeting  of  Loew’s 
personnel  from  all  parts  of  the  country. 
In  fact,  it  was  the  first  time  that  Loew’s 
managerial  staff  had  been  called  together 
on  a national  scale,  according  to  Ernest 
Emerling,  vice-president,  who  conducted 
the  seminar. 

Robert  Ferguson,  advertising-publicity 
director  of  Columbia  Pictures,  paraphrased 
a well  known  industry  bromide  when  he 
said,  “There’s  nothing  wrong  with  this 
industry  that  showmanship  cannot  cure.” 
Ferguson  used  “Homicidal”  as  a case  in 
point.  He  told  the  Loew’s  people  that  there 
had  been  some  doubt  as  to  the  effective- 
ness of  the  “fright  break”  gimmick.  Test 
engagements  were  used  in  Youngstown, 
O.,  and  Harrisburg,  Pa.,  and  the  picture 
was  a solid  hit  in  both  cities. 

NOT  USED  IN  LOS  ANGELES 

In  Los  Angeles,  however,  Ferguson  said, 
the  theatre  in  which  the  picture  had  been 
booked  refused  to  go  along  with  the 
“fright  gimmick,”  with  the  result  that  the 
picture  did  not  do  well.  But  in  all  situa- 
tions in  which  it  was  used,  business  was 
exceptional.  In  a 104-theatre  playoff  in  the 
New  York  area,  Ferguson  said,  “Homicidal” 
grossed  $750,000  in  one  week  and,  he 
added,  “that  ain’t  hay.” 

Even  though  “The  Guns  of  Navarone” 
is  stacking  up  as  a solid  hit,  he  continued, 
promotion  is  necessary  to  give  it  even 
greater  drawing  power.  He  urged  the  man- 
agers to  start  promoting  the  picture  well 
in  advance. 

Charles  Levy,  director  of  advertising  and 
publicity  for  Buena  Vista,  concentrated  his 
pitch  on  “Babes  in  Toyland,”  Walt  Dis- 
ney’s Christmas  release  which  will  be  the 
holiday  attraction  at  Radio  City  Music 
Hall.  Levy  said  that  the  campaign  on 
"Babes”  would  be  centered  largely  on  tele- 
vision. He  said  that  Disney’s  new  TV  show, 
“Wonderful  World,  of  Color,”  which  this 
month  will  start  over  the  NBC  network  of 
204  stations,  would  be  interspersed  with 
one-minute  spot  plugs  for  “Babes”  be- 
tween September  24  and  December  24.  On 
the  local  level,  the  spots  will  be  used  on 
the  ABC,  NBC  and  CBS  stations  in  80 
markets.  In  addition,  radio  spots  will  be 
stressed,  along  with  ads  in  the  Sunday 
comic  sections  of  55  newspapers,  paper- 
back editions  of  the  story,  merchandise 


from  50  manufacturers  through  500 
licensees  and  heavy  music  concentration. 

All  Sears-Roebuck  stores  will  use  the 
“Babes  in  Toyland”  motif  in  their  Christ- 
mas displays,  eliminating  the  Santa  Claus 
theme  completely.  De  luxe  trailers  are 
being  prepared  along  with  panoramic  lobby 
displays.  The  film’s  stars  will  make  per- 
sonality tours  to  12  cities. 

Levy  brought  along  a crate  of  the  mer- 
chandising material  which  he  displayed. 
Among  the  material  were  dolls,  games, 
telescopes,  diapers,  trays,  etc. 

BIG  ‘EL  CID’  CAMPAIGN 

A1  Tamarin,  representing  Allied  Artists’ 
“El  Cid,”  said  inasmuch  as  the  majority 
of  people  were  not  acquainted  with  “El 
Cid”  and  did  not  know  whether  the  name 
was  a mountain  or  a horse,  it  was  AA’s 
responsibility  to  make  the  Spanish  hero 
well  known  and  create  a “want-to-see.” 
This,  he  said,  would  be  accomplished  by 
ballyhooing  the  scope  of  the  picture 
through  various  media.  The  Samuel  Brons- 
ton  production  will  open  in  about  ten 
cities  in  December,  followed  by  approxi- 
mately 20  openings. 

Fred  Goldberg,  national  director  of  ad- 
vertising and  publicity  for  United  Artists, 
was  another  who  stressed  the  importance 
of  television  in  promoting  motion  pictures. 
He  said  UA  had  found  it  highly  beneficial 
and  intended  to  use  it  more  extensively. 
Goldberg  said  that  money  was  only  one 
ingredient  of  showmanship;  enthusiasm 
and  ingenuity  were  equally  important.  He 
said  it  was  not  a question  of  how  much 
money  would  be  spent  on  a campaign,  but 
how  well  the  money  was  spent.  Merchan- 
dising methods  have  changed  and  cam- 
paigns must  be  designed  to  match  today’s 
market,  he  said.  Goldberg  pointed  out  that 
even  the  circus  had  streamlined  its  methods 
of  ballyhoo  to  conform  with  the  thinking 
of  today. 

Goldberg  presented  the  advertising  cam- 
paigns on  “West  Side  Story,”  “Judgment 
at  Nuremberg,”  “Paris  Blues,”  “Town 
Without  Pity,”  “X-15”  and  “One,  Two 
Three.” 

MGM  PRODUCT  DISCUSSED 

Emery  Austin,  exploitation  chief  of 
Metro-Goldwyn-Mayer,  said  his  company 
wanted  to  cooperate  with  exhibitors  at  all 
times  on  all  pictures.  He  exhibited  the 
product  insert  (in  this  issue)  that  will  be 
placed  in  all  tradepapers  and  discussed 
some  of  the  pictures.  He  said  “Ben-Hur” 
had  grossed  $100,000,000  and  that  “Mutiny 
on  the  Bounty”  represented  a cost  of  $18,- 
000,000,  about  $3,000,000  more  than  “Ben- 
Hur.” 

Martin  Davis,  advertising-publicity  chief 
of  Paramount  Pictures,  quoted  an  item 
from  Life  Magazine  to  the  effect  that  to- 
day’s young  people  were  not  going  out  at 
night  as  they  used  to  do.  He  said  this 
situation  offered  a challenge  to  the  in- 
dustry to  develop  new  methods  of  mer- 
chandising to  attract  the  stay-at-homes 
and  said  that  exhibitors  must  help  to  de- 
velop those  methods.  He  also  discussed 


the  reissue  of  “White  Christmas,”  which 
was  a top  money-maker  in  1954  and  con- 
tended that  with  the  new  campaigns,  the 
picture  should  do  even  better  than  when 
it  first  was  released.  He  listed  some  of  the 
forthcoming  product  of  the  company. 

Rodney  Bush,  exploitation  manager  of 
20th  Century-Fox,  discussed  some  of  the 
outstanding  pictures  from  his  company 
and  urged  the  Loew’s  managers  to  get 
behind  the  drive  to  develop  new  talent. 
He  told  of  a split-screen  gimmick  to  be 
used  in  the  television  promotion  of  “Satan 
Never  Sleeps.”  The  TV  film  has  France 
Nuyen  on  one  half  of  the  film’s  frames, 
the  other  half  blank.  Thus,  a local  com- 
mentator, with  a little  rehearsing,  can 
give  the  appearance  of  interviewing  the 
star  personally. 

Herman  Kass,  advertising  chief  of  Uni- 
versal, said  that  “Come  September”  was 
topping  the  grosses  of  “Pillow  Talk”  and 
matching  those  of  “Operation  Petticoat.” 
He  described  the  national  campaigns  on 
“Back  Street,”  among  which  is  a six- 
minute  fashion  reel  which  will  be  provided 
gratis  to  theatres.  Among  other  pictures 
analyzed  were  “Flower  Drum  Song,” 
“Lover  Come  Back”  and  “The  Outsider.” 

Richard  Lederer,  advertising  and  pub- 
licity director  of  Warner  Bros.,  outlined 
the  one-performance  formula  for  preview- 
ing “Splendor  in  the  Grass,”  which  he 
described  as  being  highly  successful.  He 
said  the  company  was  spending  about  $75,- 
000  in  full  page  ads  in  the  newspapers  of 
the  cities  in  which  the  previews  would  be 
presented. 

Sales  managers  who  attended  the  show- 
manship seminar  were  James  Velde,  United 
Artists:  Rube  Jackter,  Columbia:  Robert 
Mochrie,  MGM;  H.  H.  Martin,  Universal: 
Irving  Ludwig,  Buena  Vista;  and  Glenn 
Norris,  20th  Century-Fox. 


TESMA  Forms  Council 
To  Advise  Exhibitors 

NEW  YORK — Directors  of  the  Theatre 
Equipment  & Supply  Manufacturers’ 
Ass’n  approved  the  formation  of  the 
TESMA  Advisory  Council  for  the  Motion 
Picture  Industry,  following  a meeting  held 
Thursday  (7). 

The  new  committee  will  be  headed  by 
Arthur  Hatch,  a vice-president  of  TESMA 
and  president  of  the  Strong  Electric  Co. 
of  Toledo,  Ohio,  who  was  named  tempo- 
rary chairman  of  the  new  Advisory  Coun- 
cil. 

Hatch  had  been  chairman  of  the 
TESMA  survey  committee  which  studied 
the  problems  encountered  by  exhibitors  in 
buying  equipment  and  supplies.  The  new 
TESMA  committee  will  give  advice,  when 
consulted,  to  prevent  exhibitors  buying 
equipment  which  is  not  adequate  to  their 
situations  or  is  too  powerful.  The  commit- 
tee will  have  a staff  of  experts  available 
to  exhibitors  seeking  counsel  on  problems 
of  the  physical  plant. 

The  meeting  in  the  offices  of  Jack 
Nolan  of  National  Carbon  was  presided 
over  by  Larry  Davee  of  Century  Projector, 
president  of  TESMA.  Others  attending 
were  Clarence  Ashcraft  sr.  of  Ashcraft: 
Richard  Kneisley  of  Kneisley  Electric;  Don 
Peterson,  Bausch  & Lomb;  Lee  Jones,  Neu- 
made  Products:  Bill  Cosby,  National  Car- 
bon: J.  Robert  Hoff,  Ballantyne  Electron- 
ics; Leonard  Satz,  Technikote;  and  Merlin 
Lewis,  TESMA  secretary. 


22 


BOXOFFICE  ::  September  18,  1961 


NATIONAL  ASSOCIATION  OF  CONCESSIONAIRES 


THEATRE  OWNERS  OF  AMERICA 


PRESENT  THE 


CEntrdl  6 3858 


in  conjunction  with  the 


COMBINED  CONVENTIONS  OF  NAC  and  TOA 


A 

MUST 


for 

All  Equipment  Manufacturers  and  Suppliers 

Motion  Picture  Theatres  • Concessionaires 
Drive-In  Theatres  • Amusement  and  Recreation  Centers 


OCTOBER 

8-9-10-11 


The  Roosevelt 


NEW  ORLEANS,  LA. 


The  BIG  Show! 

Exhibit  Chairman  — Van  Myers 

Wometco  Enterpritet,  Inc.,  Miami,  Florida 


BOXOFFICE  ::  September  18,  1961 


23 


^Mycumd 

By  IVAN  SPEAR 


Rights  to  'Raffles'  Claimed 
As  Property  of  Goldwyn 

Following  an  announcement  by  Martin 
Poll  and  Martin  Melcher  that  they  had 
acquired  “Raffles”  for  a planned  Broad- 
way musical  and  subsequent  motion  picture 
feature,  Frances  Howard  Goldwyn,  presi- 
dent of  Howard  Productions,  informed  the 
pair  that  she  will  not  permit  them  to  use 
the  title. 

Mrs.  Goldwyn,  wife  of  Samuel  Goldwyn, 
stated  in  a formal  letter  that  her  company 
owned  “Raffles”  and  other  films  through 
gifts  by  her  husband,  and  that  Goldwyn 
had  acquired  the  original  Raffles  character 
in  1929  through  an  agreement  which  pro- 
vided that  no  right  would  ever  be  granted 
in  the  future  for  use  of  the  name  “Raffles” 
as  part  of  the  title  of  “any  photoplay  or 
any  other  type  of  production.”  Mrs.  Gold- 
wyn declared  that  Goldwyn  obtained 
rights  from  Joseph  Menchen. 

Earlier,  Poll  and  Melcher  announced 
they  had  purchased  “Raffles”  from  Rosa- 
lie Menchen,  who  had  previously  tied  up 
the  property  with  the  late  author,  E.  W. 
Hornung’s  estate. 

Dmytryk  and  Weiler  Form 
Independent  Company 

Latest  newcomers  to  the  ranks  of  inde- 
pendently produced  film  fare  are  director 
Edward  Dmytryk  and  Sam  Weiler,  who 
have  formed  Dmytryk-Weiler  Productions 
with  “Joseph  Desa”  (tentative  title)  sched- 
uled as  the  company’s  initial  venture. 
Maximillian  Schell  has  been  secured  for 
the  starring  role  in  the  photoplay  which 
will  be  released  by  Columbia. 

Dmytryk,  who  still  owes  Paramount  four 
films  under  his  present  contract,  has 
taken  a leave  of  absence  from  the  Mara- 
thon lot  in  order  to  do  his  first  indie, 
and  has  already  departed  for  Rome  to 
scout  locations  for  the  picture.  He  plans  to 
start  shooting  in  the  Italian  city  on  Oc- 
tober 1. 

A second  property  also  has  been  pur- 
chased by  Dmytryk-Weiler,  “The  Day  of 
the  Damned,”  an  original  story  and 
screenplay  by  Frank  DeFelita.  “Joseph 
Desa”  is  described  as  a comedy  with  re- 
ligious overtones.  It  is  an  original  screen- 
play by  John  Fante  and  Joseph  Petracco. 
Dmytryk  will  direct  as  well  as  coproduce 
with  Weiler. 

Harold  Hecht  to  Argentina 
For  Filming  of  'Taras' 

Harold  Hecht  and  a crew  of  98  U.S. 
technicians  headed  for  South  America 
Wednesday  <T3)  to  prepare  for  the  October 
12  start  of  his  “Taras  Bulba,”  which  will 
star  Yul  Brynner  and  Tony  Curtis.  Hecht 
and  his  crew  arrived  from  Hollywood  Tues- 
day (12)  en  route  to  Salta,  Argentina, 
where  the  picture  will  be  filmed  in  Pana- 
vision  and  Eastman  Color. 

Hecht  chose  the  outdoor  location  after 


a long  search.  Gilbert  Kurland,  Hecht’s 
production  chief,  will  set  up  location  hous- 
ing and  a wardrobe  of  7,000  American- 
made  uniforms  and  costumes  will  be  on 
hand  there  by  October  12.  J.  Lee  Thomp- 
son will  direct  and  the  supporting  cast 
already  picked  is  headed  by  Akim  Tamiroff, 
Sam  Wanamaker,  Andrei  Sokolov  and 
Brad  Dexter. 

Robert  Lippert  Signs  Staff 
For  Remake  of  'Caligari' 

An  entire  Oscar-winners  technical  and 
production  staff  has  been  signed  by  Robert 
L.  Lippert  for  his  production  of  “Cali- 
gari,” remake  of  the  famous  German  silent 
film  to  be  released  by  20th-Fox.  No  cast 
has  been  announced  to  date. 

The  staff  members  assigned  are  Jack 
Russell,  cameraman;  Marjorie  Fowler,  film 
editor;  Serge  Krizman,  art  director,  and 
Lee  Lukather,  production  manager. 

The  picture  is  blueprinted  for  an  Oc- 
tober 18  start,  with  Roger  Kay  directing 
from  Robert  Bloch’s  script. 

Laurence  Harvey  to  Costar 
In  Frank  Sinatra  Film 

Laurence  Harvey  has  been  signed  to 
costar  with  Frank  Sinatra  in  “The  Man- 
churian Candidate,”  slated  for  a January 

Milton  Berle  to  Produce 
Films  Independently 

Comedian-actor  Milton  Berle  will 
enter  independent  film  production  un- 
der his  Sagebrush  Enterprises  banner 
and  has  scheduled  “Mr.  Univar,”  an 
original  comedy  screenplay  which  he 
wrote  with  Hal  Collins  as  his  initial 
screen  vehicle.  Berle  will  costar  in  the 
property  with  Mickey  Rooney,  to  be 
the  first  of  a series  of  comedy  pictures 
in  which  the  two  stars  will  team.  Cur- 
rently being  developed  by  the  pafcr  are 
“Frozen  Stiffs,”  “Once  a Knight”  and 
“Always  on  Monday,”  all  to  be  made 
in  $400,000  to  $600,000  budget  bracket. 

Also  on  Berle’s  independent  slate  is 
another  Collins-Berle  piece,  “The  Big- 
gest Gangster  of  Them  All”;  “Snow 
Shoes,”  a Robert  Barbash  screenplay, 
and  “So  Help  Me  Hannah,”  a story  by 
Elon  Packard  and  Harry  Winkler. 

According  to  Berle,  Sagebrush  will 
sign  producers,  directors  and  stars  for 
both  theatrical  and  television  films. 
The  company  is  now  searching  for  a 
studio  to  house  all  Sagebrush  opera- 
tions which,  besides  movies  and  TV 
fare,  will  include  music  publishing 
and  nontheatrical  projects.  Sagebrush 
will  completely  finance  all  activities  on 
its  slate. 


start  as  a joint  venture  by  George  Axelrod- 
John  Frankenheimer  Productions  and 
Essex  Productions  for  United  Artists  re- 
lease. 

Axelrod  is  writing  the  screenplay  from 
Richard  Condon’s  novel.  Frankenheimer 
will  direct  and  Howard  Koch  will  be  ex- 
ecutive producer. 

Around  Hollywood:  Sam  Peckinpah  has 
been  signed  by  MGM  executive  Sol  C. 
Siegel  to  direct  Randolph  Scott  and  Joel 
McCrea  in  “Guns  in  the  Afternoon.”  Rich- 
ard Lyons  will  produce  the  Cinemascope 
feature  . . . Eddie  Albert  was  set  for  a 
costarring  role  with  Dean  Martin  and 
Lana  Turner  in  the  Jack  Rose  produc- 
tion, “Who’s  Got  the  Action,”  for  Para- 
mount release  . . . Mack  David  will  pen 
special  lyrics  for  the  title  tune  of  “Bachelor 
in  Paradise.”  The  music  was  composed  by 
Henry  Mancini  . . . Producer-director  Billy 
Wilder  will  use  Hope  Holiday  in  a top  role 
in  “Irma  La  Douce.”  The  actress  won  ac- 
claim as  Jack  Lemmon’s  bar  companion 
in  Wilder’s  “The  Apartment”  . . . Perry 
Lopez,  who  recently  completed  “Deadlock” 
at  Paramount,  has  been  inked  for  the  im- 
portant role  of  Tony  Curtis’  younger 
brother  in  “Taras  Bulba”  . . . Second 
femme  lead  in  U-I’s  “The  Spiral  Road,” 
starring  Rock  Hudson,  Burl  Ives  and  Gena 
Rowlands,  goes  to  Chinese  actress  Judy 
Dan  . . . Tom  Ewell  will  costar  in  “State 
Fair,”  which  Charles  Brackett  is  produc- 
ing for  20th-Fox. 

U.S.  Film  Stars  to  Share 
In  Mexican  Film  Unit 

An  outcome  of  earlier  conferences  in 
Rome  between  Ernest  Borgnine,  Katy 
Jurado,  Linda  Christian  and  Ariadna  Wel- 
ter is  Productiones  Mexico  Films,  S.  A.,  a 
new  production  unit  to  be  headed  by  Luis 
Aldas  in  Mexico  City  under  which  banner 
the  principals  will  be  partners  in  the  co- 
production for  worldwide  release  of  pic- 
tures to  be  shot  in  Mexico  and  abroad. 

According  to  Aldas,  the  initial  project 
likely  will  be  “The  Big  Waters,”  by  Luis 
Spota,  although  no  deal  has  been  set. 

Beverly  Garland,  Fillmore  Crank 
Form  Their  Own  Company 

Actress  Beverly  Garland  and  her  hus- 
band Fillmore  Crank,  have  announced 
formation  of  their  own  independent  film 
production  company  and  henceforth  will 
produce  both  theatrical  and  TV  films 
under  the  aegis  of  Garmore  Productions. 

Will  McCall’s  original  story,  “Okar,” 
concerning  an  Apache  Indian,  is  listed  as 
one  of  the  slated  projects  for  the  nevi 
outfit. 

TV  Star  Pat  McVey  to  Enter 
Theatrical  Filmmaking 

Television  actor  Pat  McVey  (starred  in 
such  video  series  as  “Big  Town”  and 
“Manhunt”)  will  enter  theatrical  film 
production  with  “Night  of  Terror,”  an 
original  yarn,  for  his  newly  formed  Cour- 
teen  Productions. 

Blueprinted  to  follow  “Terror”  is  “The 
Deliverance  of  St.  Cecilia,”  a novel  pur- 
chased by  the  actor.  Both  features  will 
go  before  the  cameras  by  the  first  of  the 
year,  according  to  McVey. 


24 


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BOXOFFICE  ::  September  18,  1961 


25 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


Ada  (MGM) 

175 

105 

130 

150 

125 

185 

150 

150 

125 

100 

100 

100 

125 

125 

140 

80 

129 

Alakazam  the  Great  (AIP) 

85 

150 

150 

140 

200 

135 

130 

141 

All  Hands  on  Deck  (20th-Fox) 

95 

150 

125 

175 

110 

80 

125 

140 

180 

50 

100 

100 

175 

95 

no 

no 

125 

120 

; Angel  Baby  (AA) 

200 

90 

110 

100 

108 

135 

123 

Angry  Silence,  The  (Valiant-Vitalite) 

190 

85 

70 

80 

150 

100 

113 

Atlantis,  the  Lost  Continent  (MGM) 

100 

200 

200 

100 

150 

125 

105 

100 

200 

100 

80 

150 

120 

145 

220 

140 

Ballad  of  a Soldier  (Kingsley) 

140 

75 

150 

190 

100 

225 

50 

100 

130 

200 

136 

Battle  at  Bloody  Beach,  The  (20th-Fox) 

150 

110 

80 

80 

95 

135 

125 

111 

Between  Time  and  Eternity  (U-I) 

165 

100 

100 

90 

100 

100 

109 

Big  Show,  The  (20th-Fox) 

95 

90 

80 

210 

80 

80 

100 

110 

50 

100 

100 

50 

80 

125 

90 

no 

97 

; Bimbo  the  Great  (WB) 

100 

105 

100 

95 

100 

100 

70 

100 

85 

100 

96 

: Black  Sunday  (AIP) 

160 

125 

200 

125 

150 

150 

200 

125 

300 

65 

175 

161 

jl  Breathless  (F-A-W) 

120 

225 

120 

100 

120 

200 

148 

By  Love  Possessed  (UA) 

150 

150 

120 

175 

95 

115 

80 

125 

175 

200 

180 

125 

175 

no 

145 

125 

150 

100 

139 

Carry  On,  Constable  (Governor) 

170 

120 

200 

310 

240 

100 

190 

Come  September  (U-I) 

175 

300 

200 

230 

250 

350 

225 

250 

370 

400 

300 

200 

150 

200 

257 

;l  David  and  Goliath  (AA) 

90 

100 

175 

150 

100 

80 

100 

114 

Days  of  Thrills  & Laughter  (20th-Fox) 

120 

85 

175 

100 

95 

100 

100 

90 

175 

116 

Deadly  Companions  (Pathe-America) 

150 

95 

100 

110 

95 

100 

70 

100 

90 

101 

| Dreams  (Janus) 

125 

120 

155 

115 

175 

100 

175 

no 

134 

i.  Goodbye  Again  (UA) 

170 

140 

170 

90 

100 

200 

120 

135 

210 

125 

195 

140 

120 

150 

148 

) Hand  in  Hand  (Col) 

120 

185 

100 

100 

200 

175 

100 

85 

175 

138 

\ Herod  the  Great  (AA) 

75 

115 

100 

105 

100 

100 

90 

98 

Hippodrome  (Cont'l) 

175 

60 

100 

150 

90 

125 

117 

| Homicidal  (Col) 

110 

150 

125 

150 

100 

125 

175 

180 

90 

160 

200 

200 

85 

125 

175 

175 

145 

| Honeymoon  Machine,  The  (MGM) 

125 

250 

105 

215 

95 

130 

80 

135 

125 

150 

150 

125 

120 

140 

120 

120 

137 

| Hoodlum  Priest,  The  (UA) 

95 

220 

120 

225 

95 

140 

200 

125 

125 

65 

100 

150 

130 

no 

185 

90 

136 

‘Incredible  Petrified  World  (Governor) 

85 

170 

100 

65 

100 

104 

; Love  in  a Goldfish  Bowl  (Para) 

100 

100 

75 

80 

90 

85 

95 

80 

100 

89 

| Mein  Kampf  (Col) 

160 

225 

200 

200 

125 

200 

125 

165 

110 

175 

170 

200 

530 

140 

200 

140 

175 

191 

Nikki,  Wild  Dog  of  the  North  (BV) 

130 

190 

125 

300 

125 

175 

320 

110 

200 

145 

250 

115 

165 

165 

130 

200 

178 

On  the  Double  (Para) 

130 

260 

110 

170 

80 

100 

125 

115 

115 

95 

135 

125 

80 

85 

175 

no 

135 

110 

125 

One-Eyed  Jacks  (Para) 

170 

200 

160 

225 

100 

80 

325 

130 

150 

250 

150 

125 

125 

160 

120 

195 

115 

200 

166 

\ Operation  Bottleneck  (UA) 

130 

100 

100 

100 

100 

106 

Operation  Eichmcmn  (AA) 

160 

85 

125 

100 

85 

95 

125 

105 

70 

106 

| Pit  and  the  Pendulum,  The  (AIP) 

225 

200 

400 

150 

250 

245 

| Please  Turn  Over  (Col) 

140 

2.00 

150 

175 

85 

220 

160 

100 

125 

400 

150 

100 

200 

200 

105 

180 

168 

I Raisin  in  the  Sun,  A (Col) 

140 

200 

125 

200 

90 

150 

70 

170 

160 

250 

100 

145 

195 

95 

125 

90 

144 

| Rosemary  (F-A-W) 

120 

100 

95 

170 

100 

90 

110 

90 

200 

90 

125 

150 

200 

150 

128 

% Sat.  Night  & Sun.  Morning  (Cont'l) 

260 

155 

200 

120 

120 

110 

220 

225 

300 

225 

160 

200 

300 

200 

1 Truth,  The  (Kingsley) 

175 

300 

230 

135 

175 

175 

198 

| Underworld,  U.S.A.  (Col) 

125 

120 

100 

115 

100 

100 

85 

no 

107 

mm 

sissSS* 

wXws; 

TOP  HITS 


OF. 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Young  Doctors,  The  (Col) 

Los  Angeles 255 

2.  Sat.  Night  and  Sun.  Morning  (Conti') 

Memphis  225 

3.  Truth,  The  (Kingsley) 

Denver  230 


4.  Ada  (MGM) 


5.  Alakazam  the  Great  (AIP) 


6.  Honeymoon  Machine,  The  (MGM) 


.185 

1 

<•$ 

1 

.150 

150 

1 

::y: 

150 

mmmmmmmssmsmmm 


'Thief'  Tickles  Fancy 
In  Soso  Milwaukee 

MILWAUKEE  — “Thief  of  Bagdad” 
turned  out  to  be  a sleeper  at  the  Wiscon- 
sin, scoring  a surprise  275  to  lead  the  town. 
“Seven  Wonders  of  the  World”  in  its  20th 
week  at  the  Palace  was  next  best.  Other 
first  runs  were  good  for  the  most  part. 


(Average  Is  100) 

Downer — Left,  Right  and  Center  (Bentley)  ....  1 50 
Palace — Seven  Wonders  of  the  World  (Cine- 
rama), 20th  wk 250 

Riverside — Come  September  (U-l),  4th  wk 175 

Strand — La  Dolce  Vita  (Astor),  7th  wk 175 

Times — Saturday  Night  and  Sunday  Morning 

(Cont'l),  4th  wk 90 

Tower — Ada  (MGM),  2nd  wk 100 

Towne — The  Honeymoon  Machine  (MGM), 

2nd  wk 110 

Warner — The  Guns  of  Navarone  (Col),  4th  wk.  200 
Wisconsin — Thief  of  Baghdad  (MGM)  275 


Novelty  Program  and  'Pit' 

Prosper  in  Minneapolis 

MINNEAPOLIS— With  only  two  new  of- 
ferings this  past  week,  the  best  business 
was  done  by  a holdover  program,  “Kipling’s 
Women”  and  "The  Girl  in  the  Bikini.”  The 
offbeat  duo  in  its  third  week  at  the  neigh- 
borhood Avalon  pulled  a big  200  per  cent. 
Another  holdover,  “The  Pit  and  the  Pen- 
dulum,” in  its  third  week  at  the  Uptown 
Theatre,  rated  140  per  cent.  “Armored 
Command,”  which  opened  at  the  Lyric, 
scored  130  per  cent.  Most  offerings  were 


near  the  average  mark. 

Academy — La  Dolce  Vifa  (Astor),  7th  wk 100 

Avalon — Kipling's  Women  (KBA);  The  Girl  in 

the  Bikini  (Atlantis),  3rd  wk 200 

Century — Windjammer  (Cinemiracle),  reissue, 

1 3th  wk 110 

Gopher — Nikki,  Wild  Dog  of  fhe  North  (BV), 

5th  wk 90 

Lyric — Armored  Command  (AA)  130 

Mann — The  Big  Gamble  (20th-Fox)  90 

Orpheum — Come  September  (U-l),  5th  wk 90 

State — The  Guns  of  Navarone  (Col),  6th  wk.  ..105 
Suburban  World — Romanoff  and  Juliet  (U-l), 

7th  wk 100 

Uptown — The  Pit  and  the  Pendulum  (AIP), 

3rd  wk 140 

World — Thd  Truth  (Kingsley),  4th  wk 90 


Holdovers  Go  Far  in  Front 
Of  New  Films  in  Omaha 

OMAHA — All  Omaha  first-run  theatres 
did  commendable  business  again  last  week, 
ranging  from  even  par  to  more  than  double 
the  average.  Best  was  the  Dundee,  which 
reported  225  per  cent  for  the  15th  week  of 
“Spartacus.” 


Cooper — South  Seas  Adventure  (Cinerama), 

7th  wk 170 

Dundee — Spartacus  (U-l),  15th  wk 225 

Omaha — Marines,  Let's  Go  (20th-Fox) 100 

Orpheum — Claudelle  Inglrsh  (WB) 105 

State — Nikki,  Wild  Dog  of  the  North  (BV), 

2nd  wk 150 


Ralph  Green  Top  Winner 
In  Tent  12  Golf  Tourney 

MINNEAPOLIS — After  an  almost  tor- 
rential downpour  which  temporarily  put  a 
damper  on  the  event,  over  150  golfers  par- 
ticipated in  the  annual  Variety  Club  golf 
tournament  at  Oak  Ridge  Country  Club  in 
suburban  Hopkins  Friday  (8).  This  was 
the  biggest  turnout  in  the  history  of  the 
tournament,  according  to  Gil  Swenberger, 
Ambassador  Hotel,  who  was  chairman  of 
the  arrangements  committee. 

The  winner  was  Ralph  Green,  operator 
of  the  East  Lake  Theatre  here  and  the 
drive-in  at  Rochester,  who  was  awarded 
the  championship  trophy.  Last  year  the 
tournament  was  won  by  Forrie  Myers,  sales 
manager  at  Paramount. 

After  the  golf  tournament  134  Tent  12 
members  and  guests  attended  a dinner  in 
the  clubhouse. 


LINCOLN 

£Jooper  Foundation’s  Stuart  Theatre  was 
the  setting  for  the  8:30  a.m.  meeting  of 
some  450  city  school  teachers  participating 
in  this  year’s  annual  Business-Education 
Day  observance.  The  event  is  sponsored 
by  the  Lincoln  Chamber  of  Commerce,  with 
school  coperation.  After  a talk  , the 
teachers  formed  in  groups  to  tom-  and  be 
the  guests  of  various  local  business  and 
industrial  firms.  Cooper  hosted  a group  of 
14,  demonstrating  the  operation  of  a the- 
atre. A highlight  was  a private  showing  of 
“Question  Seven.”  This  picture  also  is 
scheduled  for  another  private  screening 
prior  to  its  public  showing  at  the  Stuart 
late  in  September  or  early  October.  Guests 
will  be  Lincoln  Council  of  Church  mem- 
bers. 

What  Manager  Dan  Flanagan  believes 
is  a first  for  Nebraska  drive-ins  is  sched- 
uled September  20  at  the  84th  and  O 
Drive-In  when  a week’s  run  of  “Exodus” 
begins.  Tickets  for  the  3-hour,  40-minute 
picture  will  be  sold  on  a reserve  speaker 
basis  only,  Dan  reports  . . . The  Ne- 
braska provided  special  viewers  to  its  pa- 
trons during  the  run  of  “September  Storm” 
so  the  “miracle  of  StereoVision”  could  be 
appreciated. 

The  opening  of  the  Interstate  trafficway 
between  Lincoln  and  Omaha  makes  the 
Cinerama  Cooper  Theatre  even  closer  in 
time  to  the  Nebraska  capital  city.  “Only 


60  minutes  on  the  Interstate  and  you’re  in 
the  South  Pacific”  is  the  Foundation’s 
advertising  invitations  for  Lincolnites  to 
go  see  the  Cinerama’s  current  offering, 
“South  Seas  Adventure.” 

Freak  temperatures  and  state  fair  week 
combined  to  give  local  drive-ins  one  of 
their  poorest  weeks  of  the  season.  Tem- 
peratures dipped  into  the  low  60s,  even 
lower  at  night,  during  several  days  of  the 
first  week  in  September  . . . The  Stuart  has 
a new  trainee  manager,  Luther  “Luke” 
Smith.  He  comes  from  a sporting  goods  de- 
partment job  in  Lincoln,  but  spent  some 
earlier  years  working  in  theatres  in  Omaha. 

Movie  and  television  star  Charlie 
Weaver,  headlining  the  Nebraska  state 
fair  grandstand  show,  met  his  “baby 
brother  from  Lincoln”  at  one  of  the  nightly 
performances.  In  real  life,  Lamir  Splichal, 
a printer  for  the  Journal-Star  Printing 
Co.,  does  look  a lot  like  Charlie  Weaver’s 
brother  from  Mount  Idy.  Already  equipped 
with  the  baggy  pants,  the  shirt  and  the 
language,  Lamir  became  real  Mount  Idy 
folks  when  Charlie  gave  him  silver  glasses 
and  the  familiar  topper  that  goes  wherever 
Charlie  goes. 


Brock  Perlberg  who  is  a cowriter  of  the 
screenplay  of  Paramount’s  “Night  Without 
End,”  is  a son  of  William  Perlberg. 


Lee  ARTOE  SAYS  - 


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Manufactured  by  Elettrocarbonlum  8.P.A.  Milan,  Italy 


BOXOFFICE  ::  September  18,  1961 


NC-1 


FEPCO  Honors  Two  25-Year  Men , 
Carrying  on  Founder's  Upbeat  Spirit 


4 


Watches  for  25  years  of  service  with  FEPCO  Theatre  Advertisers  were  pre- 
sented at  a party  given  by  Esther  Green,  owner  and  general  manager,  to  Emery 
Toft,  comanager,  and  Warren  Baker,  shop  foreman.  Left  to  right  are  Ron  Rosseter, 
Mrs.  Green,  Toth  and  Baker. 


OMAHA — Another  milestone  in  the  his- 
tory of  FEPCO  Theatre  Advertisers  was 
noted  last  week  in  a party  for  Emery  Toth, 
sales  and  service  manager,  and  Warren 
Baker,  shop  foreman.  The  two  men  were 
presented  handsome  wrist  watches  for  25 
years  of  service  at  FEPCO. 

The  party  and  watches  were  given  by 
Mrs.  Esther  Green,  who  also  was  cele- 
brating the  37th  anniversary  of  the  firm 
which  she  and  her  husband  the  late  Walter 
Green  founded  in  the  summer  of  1924. 

Ron  Rosseter,  another  veteran  member  of 
FEPCO  who  is  manager  of  production  and 
service  departments,  three  years  ago  re- 
ceived a watch  for  25  years  of  service. 

The  affair  took  place  in  “the  party 
room,”  a section  of  the  advertising  depart- 
ment. A catering  service  provided  a meal  of 
chicken,  ham,  potatoes  au  gratin,  salad 
glazed  brownies  and  all  the  trimmings. 

“It  really  was  a tribute  to  Mr.  Green,” 
said  Mrs.  Green,  who  has  carried  on  the 
business  since  the  death  of  Walter. 


H 

QUALITY 

s 

U 

PROJECTION 

c 

R 

L 

E 

R 

E 

E 

■A  ■ 

N 

Y 

REAL  ECONOMY 

S 

AMERICAN  THEA.  SPLY.  CO..  Sioux  Falls,  S.  D 
DES  MOINES  THEA.  SPLY.  CO.,  Des  Moines.  I> 
MINNEAPOLIS  THEA.  SPLY.  CO.,  Minneapolis.  Min" 

HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.  Corona  68,  N.  Y. 


“We  started  in  the  basement  of  our  home 
in  Council  Bluffs.  Walter  had  faith  in  the 
motion  picture  industry,  a faith  he  never 
lost  in  all  the  years  he  was  connected  with 
it.  In  fact,  his  faith  grew  with  the  years 
and  I feel  that  present  conditions  more 
than  bear  out  that  deep-rooted  conviction 
of  his  optimism,  which  all  those  in  our 
firm  and  those  with  whom  he  did  business 
realized  and  in  turn  gained  from  it.” 

The  same  spirit  has  been  carried  on  by 
Mrs.  Green,  who  never  misses  an  oppor- 
tunity to  point  out  the  fundamental  role 
movies  play  in  the  life  of  Americans  and 
the  chance  those  in  the  industry  have  to 
better  their  own  industry. 

When  the  slogan,  “Get  More  Out  of  Life 
. . . Come  Out  to  a Theatre,”  cropped  out  a 
few  years  ago  Mrs.  Green  had  her  firm  get 
out  a sheet  with  five  cartoons  illustrating 
the  slogan,  each  bearing  the  slogan.  The 
sheet  was  gummed  and  perforated,  so  each 
of  the  cartoons  could  be  separated  and 
used  as  stickers  for  car  windows,  store 
windows,  etc. 

In  an  ad  Mrs.  Green  offered  to  send  the 
gummed  sheets  to  any  who  would  write  in 
for  them  to  boost  the  movies.  She  was 
flooded  wnh  requests  from  coast  to  coast. 

Recently  she  ran  a page  ad  in  Boxoffice 
to  set  forth  a quotation  from  Dr.  John  W. 
Gardner,  president  of  the  Carnegie  Corp., 
because  as  she  said,  “I  think  it  is  some- 
thing everyone  in  our  industry  ought  to 
read  and  because  I think  all  of  us  should 
do  what  we  can  to  let  the  world  know  we 
have  faith  not  only  in  our  industry  but  in 
this  country  of  ours.” 

The  title  over  the  quotation:  “American 
Respect  for  the  Dignity  of  the  Individual.” 
And  anyone  who  wants  a copy  also  can 
get  it,  on  parchment  suitable  for  framing, 
just  by  asking  for  it. 


OMAHA 

Rights  went  on  again  at  the  Paxton  Legion 
Theatre  last  week  after  a lapse  of 
more  than  three  years,  with  Bob  Dicken- 
son in  charge  of  projection  and  Archie 
Lierley  and  Hugo  Hehnke  completing  the 
three-man  Legion  crew  handling  the  op- 
eration. Lierley  made  the  original  motion 
at  a Legion  meeting  to  investigate  re- 
opening the  thestre,  and  the  ballot  was 
overwhelming  in  favor  of  returning  movies 
to  the  western  Nebraska  town.  “Volunteer 
help  will  staff  the  operation,”  he  said, 
whereas  a previous  Legion  theatre  project 
had  used  all  paid  personnel.  Offers  for 
assistance  came  not  only  from  Legion 
members  but  many  nonmembers  who  were 
anxious  to  provide  film  entertainment  for 
the  community.  The  Paxton  Legion  post 
kicked  in  $450  to  recondition  two  projec- 
tors. This  much  is  certain:  Unanimous 
opinion  was  to  the  effect  “locally-spon- 
sored entertainment  will  be  good  for  the 
community.” 

MGM  has  made  northwest  Nebraska  and 
southwest  South  Dakota  extremely  movie- 
conscious the  past  weeks:  Filming  of  “How 
the  West  Was  Won”  has  been  going  on 
right  in  the  area’s  great  big  back  yard.  And 
the  fact  that  Henry  Fonda,  Omaha-born 
star,  was  on  the  set  drew  a lot  of  viewers 
to  the  location  near  the  game  lodge  in 
Custer  State  Park,  S.  D.,  too.  The  Custer 
park  area  was  chosen  because  of  the  large 
herd  of  buffalo  which  will  be  used  in  a 
buffalo  stampede  sequence. 


M I L W_AUJ(  E E 

■JVentieth-Fox  chose  Mellen,  Wis.,  in 
which  to  film  “Young  Man,”  starting 
the  18th.  According  to  our  understanding, 
20th-Fox  sent  in  85  persons.  Some  200  to 
300  local  extras  are  to  be  used.  A local 
accountant,  hired  by  the  film  company  as 
liaison  man,  says  his  phone  keeps  ringing 
day  and  night  bringing  offers  of  old  cars 
for  use  in  the  picture,  or  requests  for  parts 
in  the  movie.  The  Hollywood  group  will  be 
quartered  at  Ironwood,  Michigan. 

Actor  Charles  Coburn,  veteran  monocled 
gent  of  stage  and  screen  for  more  than  60 
years  who  died  August  30,  began  his  acting 
career  at  Sheboygan,  Wis.  On  his  last 
visit  to  Milwaukee  in  1953,  Coburn  recalled 
that  his  initial  stage  venture  took  place 
in  1900  at  the  Lakeview  Theatre,  then  lo- 
cated in  an  amusement  park  on  the  Lake 
Michigan  shore  about  a mile  south  of  She- 
boygan. He  said  he  played  a young  doctor 
and  had  to  wear  a false  beard  to  play  the 
part.  He  spent  10  weeks  in  Sheboygan  that 
summer,  acting  in  a new  show  each  week  at 
a salary  of  $10  a week. 

Harold  “Bud”  Rose,  branch  manager  for 
Allied  Artists  here  for  the  past  four  years 
who  has  been  promoted  to  the  Cleveland 
post,  will  be  succeeded  by  Carroll  Morten, 
salesman  out  of  the  Chicago  office. 


A1  Fusco  New  Manager 
MORGANTOWN,  W.Va.— A1  Fusco  is  the 
new  city  manager  of  the  Stanley  Warner 
Theatres,  coming  here  from  Punxsutawney, 
Pa. 


NC-2 


BOXOFFICE  ::  September  18,  1961 


Until  now  no  one  has  dared  to  film  this... the  most  diabolical  classic  of  all  time! 


AMERICAN  INTERNATIONAL  PICTURES  presents 

Edgar  Allan  Poe’s 


AND  THE 


PANAVISION  COLOR 


STARRING 


"The  shrieking  of  mutilated  vic- 
tims is  the  music  of  my  life." 


"As  they  mourned  me... I was 
alive . . . struggling  to  be  free.' 


"The  agony  found  vent  in  a 
long  final  scream  of  despair. 


Down  and  still  down  it  came  — to  cross  the  region  of  the  heart! 


STARRING 


HA  ANDERS -richard'matheson 

PRODUCED  AND  DIRECTEO  BY  MUSIC  BY 

ROGER  CORMAN  LES  BAXTER 


NOW  AVAILABLE  FOR  BOOKING 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MILWAUKEE 

ED  GAVIN 

212  West  Wisconsin  Ave. 
MILWAUKEE  3,  WIS. 


AMERICAN  INTERNATIONAL  PICTURES 
OF  NEBRASKA  & IOWA 

MEYER  L.  STERN 
1508  Davenport  Street 
OMAHA,  NEBRASKA 


EXCHANGE 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MINNEAPOLIS 

BERNARD  McCARTHY 
74  Glenwood  Avenue  North 
MINNEAPOLIS  3,  MINN. 


DES  MOINES 


j^Jary  Jane  Chinn,  KRNT-TV  staff  mem- 
ber, was  guest  of  honor  at  a dinner 
party  given  by  the 
Women  of  the  Motion 
Picture  Industry  at 
the  Cloud  Room  of 
the  Des  Moines  Mu- 
nicipal Airport.  Miss 
Chinn  was  recently 
made  an  honorary 
member  o f the 
WOMPI  club.  She  is 
well  known  through- 
out the  Des  Moines 
area  and  is  active  in 
many  community  af- 
fairs . . . Joyce  Brain 
will  go  to  Charlotte,  N.  C.,  September  22- 
24  as  delegate  from  the  Des  Moines 
WOMPI  club  to  the  eighth  annual  WOMPI 
international  convention. 

Municipal  traffic  engineer  Herman  Batts 
wants  the  city  to  build  a two-million-dol- 
lar  parking  garage  on  the  loop  site  now 
occupied  by  the  RKO  Orpheum  Theatre. 
The  recommendation,  part  of  a large- 
scale  downtown  parking  project,  is  being 
submitted  to  the  city  council  for  con- 
sideration . . . Davenport’s  new  year  around 
drive-in  theatre,  the  Oasis,  opened  recently 
with  a ribbon-cutting  ceremony  in  which 
Mayor  Don  Petrucelli  participated.  The 
Oasis  has  a capacity  for  800  cars,  and, 
its  owners  say,  has  the  largest  screen  in 
the  midwest — 120  feet  wide.  This  is  the 
third  Quad-City  outdoor  theatre  built  and 
operated  by  the  Independent  Amusement 
Co.  The  other  two  are  the  Memri,  at  Mi- 
lan, and  the  Semri,  at  Silvis. 

Several  theatres,  closed  for  the  summer 
lull,  have  reopened.  The  Iowa  Theatre 
at  Sioux  City  has  been  remodeled  and  is 
open  on  Fridays,  Saturdays  and  Sundays. 
The  Vogue  Theatre  at  Remsen  and  the 
Strand  at  Mount  Vernon  also  have  re- 
opened. 

Thanks  to  a group  of  citizens  known  as 
the  Toledo  Community  Theatre  Guild,  the 
old  Wieting  Theatre  at  Toledo  is  under- 
going a complete  facelifting.  So  far,  the 
overhaul  includes  new  sound  equipment 
and  more  comfortable  seats.  The  guild 
purchased  seats  from  the  closed  Monte 
Theatre  at  Montezuma.  Then,  guild  vol- 
unteers removed  the  seats  from  the  old 
Monte,  trucked  them  to  Toledo  and  in- 
stalled them  in  the  Wieting. 

Glen  Lambert,  manager  of  the  Monte 
at  Monticello  reports  a remodeling  pro- 
ject under  way  there — new  seats,  new 
screen,  new  sound  equipment  and  a new 
interior  ...  At  Swea  City,  the  Commercial 
Club  has  been  busy  during  the  late  sum- 
mer renovating  the  Swea  City  Theatre. 

A fire,  believed  to  have  started  with  a 
lighted  cigaret  in  a trash  container,  dam- 


RED WAGON  PRODUCTS 

517  N.  7th  St.,  Minneapolis  5,  Minn. 
Telephone:  FEderal  6-1688 

Your  Best  Source 
Of  Concession  Supply 


aged  a floor  in  the  Liberty  Theatre  at 
Council  Bluffs.  The  theatre  was  empty 
when  the  blaze  was  discovered  about  11:15 
p.m.  . . . Despite  efforts  of  the  manage- 
ment and  merchants  to  keep  it  in  busi- 
ness, the  Northwood  Theatre  at  Northwood 
has  closed  and  the  landmark  is  being  torn 
down. 

Barney  Barnard,  the  man  who  directed 
stage  bands  for  two  decades  in  Des  Moines 
theatres,  still  is  “leader  of  the  band”  at 
65!  Barney  spent  the  summer  directing 
orchestras  at  Iowa  and  Minnesota  county 
and  district  fairs.  A familiar  face  to  Des 
Moines  theatregoers,  he  led  stage  bands 
at  the  Orpheum  and  Paramount  theatres 
from  1919  until  the  late  thirties  and  later 
had  a “theatre-dinner”  orchestra  at  the 
Younkers  tearoom. 

Jim  Maus,  manager  of  the  Burlington 
Drive-In,  recently  reported  the  theft  of 
$184  in  cash  in  a break-in  at  the  theatre 
office  . . . Bruce  Lowney,  76,  longtime 
theatre  employe  at  Marshalltown,  died 
there  recently.  A former  stage  manager 
at  the  Odeon,  Lowney  had  been  a pro- 
jectionist for  a number  of  Marshalltown 
theatres.  He  was  a charter  member  of  the 
projectionists  union  and  held  a lifetime 
membership  card. 


MlNh[E_APOUS 

J!^l  Mullen  has  taken  over  operation  of 
the  Cambridge  Theatre  at  Cambridge 
from  his  son  Ray.  At  one  time  he  operated 
theatres  at  Pelican  Rapids  and  Oliva.  Re- 
cently he  has  been  living  in  San  Diego  . . . 
Henry  Greene  closed  his  Lake  Theatre. 
The  property  has  been  sold  to  a church. 
The  Lake  was  one  of  the  early  neighbor- 
hood houses  and  was  built  by  Greene’s 
father. 

Jane  Russell  was  at  the  Paramount  The- 
atre, St.  Paul,  Monday  (11)  for  the  pre- 
miere of  “Hope,”  which  marked  the  open- 
ing of  the  Greater  St.  Paul  United  Fund 
campaign  . . . Sim  Heller,  operator  of  thea- 
tres at  Grand  Rapids  and  Milaca,  is  a 
grandpa  now,  his  daughter,  Ann,  having 
given  birth  to  a baby  boy  . . . Helen  Hanson 
is  the  new  ledger  clerk  at  Allied  Artists  . . . 
Exhibitors  on  the  Row:  Leo  Huss,  Faulk  - 
ton,  S.  D.;  Leo  Ross,  Faribault:  Arvid  Ol- 
son, Pine  Island,  and  Joe  Prill,  Madison, 
S.  D. 

K.  C.  Branhagen  of  Cavalier,  N.  D.,  pur- 
chased the  interest  of  James  Cone  in  the 
Starlite  Drive-In  at  Hatton,  N.  D.  . . . 
When  Freeman  Parsons  closed  his  Sky-Vu 
at  Sauk  Centre  for  the  season,  all  residents 
of  the  town  were  invited  to  the  final  show 
as  Parsons’  guests  . . . Rudy  Lueders  has 
refurbished  his  Rex  at  Littlefork  . . . Jim 
Fieger  is  the  new  trainee  in  the  adver- 
tising and  publicity  department  of  Minne- 
sota Amusement  Co.  Fieger  is  a recent 
graduate  of  the  University  of  Minnesota 
and  replaces  Dick  Shack,  who  joined  the 
Balaban  & Katz  circuit  in  Chicago. 

Rita  Pulling  is  the  new  biller  at  Warners 
. . . Myrtle  Kelley,  bookkeeper  at  20th-Fox, 
vacationed  at  Longville  . . . LaVerne  Boer- 
ner,  secretary  at  Independent  Film  Ser- 


vice, vacationed  in  Las  Vegas  and  Los  An- 
geles . . . Sheldon  Kliman,  manager  of  the 
Aster,  vacationed  at  Wisconsin  Dells. 

A compromise  route  in  the  proposed  up- 
grading of  the  highway  near  the  7-Hi 
Drive-In  to  freeway  standards  has  been 
worked  out  so  that  the  road  will  not  by- 
pass the  outdoor  theatre.  One  proposal  by 
the  Minnesota  highway  department  sug- 
gested the  present  highway  be  improved. 
Owners  of  the  theatre,  Minnesota  Amuse- 
ment Co.,  objected  because  part  of  the  the- 
atre’s land  would  have  had  to  be  taken 
for  an  interchange. 

Although  Minnesota  returned  to  stand- 
ard time  after  Labor  Day,  residents  along 
the  northern  and  eastern  border  still  have 
time  differences  to  confuse  them.  Wis- 
consin remains  on  daylight  saving  time 
until  next  Sunday  ( 24 ) . Manitoba  and 
Ontario  on  the  northern  boundary  do  not 
return  to  central  standard  time  until  Oc- 
tober 29.  Iowa,  North  Dakota  and  South 
Dakota  did  not  adopt  daylight  time  this 
summer. 

The  Minneapolis  Star  did  a round-up 
story  on  the  opinions  of  hotel  and  motel 
operators,  restaurant  owners  and  theatre 
operators  concerning  the  first  season  of 
big  league  baseball  in  Minneapolis.  Loud- 
est complainers  were  the  theatremen,  who 
claimed  that  the  Minnesota  Twins  have 
taken  a large  share  of  the  amusement 
doller  here.  Ben  Berger,  president  of  Ber- 
ger Amusement  Co.,  feels  that  major 
league  ball  has  had  “a  harmful  effect”  on 
theatre  attendance,  estimating  a drop  in 
receipts  of  15  to  20  per  cent  from  last  year. 

David  Lehman  reopened  the  Strand  at 
Sioux  Falls,  S.  D.  The  house  formerly  was 
operated  by  Louis  Bogdos.  Ralph  Pielow’s 
Quad-States  Theatre  Service  will  continue 
to  do  the  buying  and  booking  . . . Stephen, 
son  of  Abbott  Swartz,  manager  of  Inde- 
pendent Film  Distributors,  was  married  to 
Harriet  Kunik  in  Iowa  City.  They  will  live 
in  Rochester. 


Fremerman,  Papin  Go  Into 
Advertising  Partnership 

KANSAS  CITY  — Marvin  Fremerman, 
sound  specialist  and  head  of  his  own  adver- 
tising agency,  has  formed  a partnership 
with  Bernie  Papin,  formerly  an  announcer 
with  KMBC  here.  The  new  firm,  to  be 
known  as  Fremerman  and  Papin  Advertis- 
ing and  Public  Relations,  will  operate  from 
Fremerman’s  present  location  in  the  Up- 
town Theatre  Bldg. 

Alliance  Drive-In  Theatre  Recording 
Service,  the  sound  service  in  which  Marvin 
and  Bernie  Fremerman  and  their  associates 
have  been  engaged  for  the  past  three  years, 
also  is  conducted  at  the  3706  Broadway 
location.  It  is  not  affected  by  the  new 
partnership. 


Keaton  Films  to  Museum 

HOLLYWOOD — Buster  Keaton  has  pre- 
sented 25  of  his  early  films  to  the  Holly- 
wood Motion  Picture  and  Television  Mu- 
seum. They  include  Go  West,  Battling 
Butler,  Steamboat  Bill  Jr.,  Paleface,  The 
Boat,  Balloonsticks,  The  Haunted  House, 
and  Frozen  North.  Curator  Arthur  Knight 
noted  that  Keaton  is  one  of  the  screen’s 
legendary  comedians  and  that  the  col- 
lection is  a “notable  contribution  to  the 
museum’s  archives.” 


Mary  Jane  Chinn 


NC-4 


BOXOFFICE  ::  September  18,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


Jackpot  Touchdown  Contest  Enlists 
Patron  Guesses  on  Big  Game  Score 


The  football  season  is  here,  with  its  fan 
interest  greater  than  for  baseball  in  many 
spots.  George  C.  Wilson  III  of  Wilson  The- 
atres, headquartered  in  Tyrone,  Pa.,  and 
Robert  Hambright,  manager  of  Wilson’s 
Nittany  Lion  Drive-In  at  State  College,  Pa., 
early  in  August  launched  a promotion  de- 
signed to  bring  in  the  grid  fans  (and 
others)  in  the  hometown  of  Penn  State 
University. 

The  stunt  is  a “$1,000  Jackpot  Touch- 
down” registration  deal.  Nittany  Lion 
patrons  are  asked  to  fill  in  registration 
cards,  approximately  4x3  inches,  with 
name,  address,  phone  and  the  score  of  the 
Penn  State-Navy  football  game  September 
23.  The  contest  will  close  the  night  before 


Kathy  Price  paraded  her  well-curved  charms  around 
downtown  New  Orleans,  in  front  of  supermarkets 
and  other  high-traffic  spots.  Occasionally  she  would 
find  a spot  where  she  could  relax,  as  shown  above, 
and  point  out  her  sign  message,  line  by  line.  A 
roly-poly  clown  accompanied  her  to  plug  "Bimbo 
the  Great,"  the  other  half  of  the  double  bill,  but  he 
didn't  get  in  the  above  picture.  RKO  Orpheum 
Manager  Frank  Hanson  and  assistant  Bobby  Rags- 
Our  j dale  obtained  Kathy  from  Tony  Medallion's  model 
school.  Ragsdale  encased  Kathy,  flanks  to  her  neck, 
in  a funny  little  box  from  which  Kathy  brought  forth, 
like  magic,  handbills  for  "The  Honeymoon  Machine." 
Note  Miss  Price  heightens  the  impression  she  makes 
by  wearing  full-length  hose. 


the  game.  Patrons  may  register  as  many 
times  as  they  wish.  Prizes  are  listed  in  the 
concession  stand. 

Attractively  designed  letterheads,  with 
copy  explaining  the  “$1,000  Jackpot  Touch- 
down” contest,  were  distributed  over  the 
signature  of  Manager  Hambright,  starting 
in  mid-August. 

TOUCHDOWN  LETTERS 

The  touchdown  jackpot  idea,  of  course, 
can  be  adapted  to  any  big  game. 

Going  after  the  football  crowd  patronage 
in  a different  way  is  Ronald  Ashcroft, 
manager  of  the  Wilson  Theatre  at  Tyrone. 
He  is  offering  a Friday  midnight  Touch- 
down package  show  deal,  September  8 to 
November  10  inclusive,  for  $3.75. 

Special  tickets,  2y2x3-inch  cardboard, 
have  been  prepared.  At  the  top  and  bot- 
tom are  the  numbers  from  1 to  9.  These 
numbers  are  punched  as  used  to  prevent 
the  cards  from  being  passed  along  for 
multiple  use  on  show  nights. 

“Touchdown”  letters,  distributed  starting 
the  last  week  in  August,  open  with  this 
copy: 

“TOUCHDOWN ! Yes,  one  and  all  will  be 
hearing  this  word  very  shortly,  and  we 
realize  that  starting  back  to  school  has  its 
advantages  and  disadvantages,  but  the  Wil- 
son Theatre  is  making  a special  offer  on  a 
package  deal  for  its  Friday  midnight  shows 
after  the  football  games. 

“For  $3.75  you  will  see  12  full-length 
features — a big  savings.  Your  admission 
is  less  than  40  cents.  Here  are  the  features 
you  will  be  seeing: 

(Dates,  name  of  pictures  and  cast  stars). 

“We  hope  that  you  will  take  advantage  of 
this  fine  offer.  Remember,  Friday,  Septem- 
ber 8,  is  not  far  away  and  you  and  all  your 
classmates,  friends  and  parents  are  always 
welcome  to  the  Wilson  or  El  Patio  Theatre. 
We  have  an  outstanding  fall  movie  pro- 
gram for  one  and  all. 

FRIDAY  EVE  BARGAIN 

“Get  your  bargain,  Friday  eve  midnight 
show  tickets  now.  Only  a limited  amount 
will  be  sold,  but  there  will  always  be  indi- 
vidual tickets  for  each  and  every  show  at 
the  boxoffice  each  Friday  night  at  regular 
prices.  Doors  open  11:30,  feature  time 
12:15. 

“We  will  hope  to  see  you  often.  Get  More 
Out  of  Life.  Go  Out  to  a Good  Movie  To- 
night.” 


Survival  Kit  Presented 
To  Parents  of  11  Kids 


When  the  Village,  neighborhood 
first-run  theatre  in  Dallas,  was  due  to 
open  “Beware  of  Children,”  the  British 
comedy  attraction,  Hal  Cheatham, 
Interstate  circuit  publicist,  found  a 
couple  who  had  flung  the  caution  ex- 
pressed in  the  film  title  to  the  winds 
as  evidenced  by  11  stepping-stone  off- 
springs. Taking  the  kidding  in  good 
nature,  Mr.  and  Mrs.  Walter  C.  Stock 
appeared  with  their  brood  at  the  Vil- 
lage on  a Saturday  morning  where 
Tony  Todora,  Village  manager,  pre- 
sented them  a parents’  survival  kit! 
This  included  a first  aid  kit,  of  course; 
also  ear  plugs,  paddles,  a fake  hypo- 
dermic needle,  etc.,  and  a rope  just  in 
case  they  reached  their  wit’s  end ! 
Crews  from  television  stations  KRLD 
and  WFAA  were  on  hand  to  take  film 
for  telecasting  on  their  news  shows. 


A Mario  Lanza  Weekend 

The  Clark  Theatre  in  the  Loop  at  Chi- 
cago highlighted  its  September  film  fare 
with  a Mario  Lanza  musical  weekend  (Sep- 
tember 15-17).  Featured  were  “For  the 
First  Time,”  “Once  More  With  Feeling” 
and  “Serenade.” 


Design  a Parent  Trap  Contest 

A contest  to  design  “a  parent  trap”  was 
used  by  Rex  Pickett,  manager  of  the  neigh- 
borhood Boulevard  Theatre,  Minneapolis, 
to  create  interest  in  “The  Parent  Trap.” 
The  first  prize  was  $10,  and  there  was  a 
second  prize  of  $5  and  ten  consolation 
prizes.  The  contest  was  open  to  persons  of 
all  ages  and  was  advertised  in  the  Minne- 
apolis newspapers. 


BOXOFFICE  Showmandiser  ::  Sept.  18,  1961 


— 149  — 


1 


Selling  'Bridge  to  the  Sun’ 


Japanese-Theme  Tieins,  Ads 
With  a Fleshier  Pitch  Add 
Power  to  Promotions  Being 
Set  Up  in  Loew's  Theatres 

By  RUSSELL  F.  GRANT 

Advertising  and  Publicity  Department,  Loew's  Theatres,  Inc. 

“Bridge  to  the  Sun"  is  an  excellent  picture,  and  one  that  has 
more  than  usual  appeal  to  women.  Treat  it  as  a “builder”  rather 
than  an  “opener”  and  you’ll  get  sunny  results;  the  word-of- 
mouth  is  bound  to  be  that  effective. 

Metro’s  ads  for  “Bridge”  are  rather  conservative,  designed  for 
the  average  theatre  in  the  average  situation.  I suspect  this  is 
the  result  of  an  early  policy  decision. 

I feel  that  for  the  action  houses,  which  make  up  the  greater 
percentage  of  the  domestic  market,  a bolder,  fleshier  pitch  may 
be  called  for.  Fortunately,  we  have  Carroll  “Baby  Doll”  Baker, 
who  presents  a ready-made,  provocative  image,  castwise,  and 
the  unusual  story  line  of  the  love  affair  of  a white  girl  and  an 
Oriental. 

FLESHIER  PITCH  IN  ADS 

We  suggest,  and  will  shortly  have  available  for  the  Loew 
circuit,  a couple  of  new  ads  using  the  main  and  supplementary 
art  shown  in  pressbook  ad  No.  407,  together  with  new  copy  along 
the  following  lines: 

BABY  DOLL  BAKER’S  BACK— IN  THE  SCREEN’S  MOST 

DARING  LOVE  STORY  ...  the  Many-Splendored  Ro- 
mance of  a Reckless  Southern  Beauty  and  Her  Oriental 

Sweetheart! 

Since  the  title  of  the  original  novel  has  not  been  changed 
for  the  film,  we  will  limit  book  and  Reader’s  Digest  copy  to  a 
small  panel  of  art  and  copy.  (Those  who  have  already  read 
the  book  have  been  presold.)  The  “It’s  True”  copy,  I think,  can 
be  confined  just  to  the  two  words,  IT’S  TRUE!  making  more 
space  available  for  informative,  selling  lines. 

Of  the  other  items  in  the  MGM  sales  package,  we  will  certainly 
find  program  time  for  the  newsreel-type  teaser  trailer  made  dur- 
ing a special  showing  in  the  hometown  of  the  author,  Gwen 

(Continued  on  next  page) 


'Baby  Doll'  Baker  Heads  Cast 

CARROLL  "Baby  Doll"  BAKER  and  JAMES  SHIGETA  are  the  principals 
of  "Bridge  to  the  Sun,"  the  romantic  story  of  an  American  girl  married 
to  a Japanese  diplomat,  who  live  in  Japan  during  the  turbulent  war 
years.  In  the  above  scene,  the  romance  begins  at  the  Japanese  embassy 
in  Washington.  This,  with  others  of  the  MGM  series,  vividly  tells  the 
highlights  of  the  unusual  story. 


East-West  Love  Themes  in  Film 

Theatregoers  have  liked  films  dealing  with  love  be- 
tween occidentals  and  orientals. 

Some  recent  examples  include  SAYONARA,  LOVE  IS 
A MANY-SPLENDORED  THING,  THE  INN  OF  THE 
SIXTH  HAPPINESS,  THE  BARBARIAN  AND  THE 
GEISHA,  THE  WIND  CANNOT  READ,  CRY  FOR 
HAPPY,  THE  WORLD  OF  SUZIE  WONG  and  HIRO- 
SHIMA MON  AMOUR. 

Through  the  local  newspaper,  conduct  a write-in  con- 
test on  the  following  subject:  “The  Most  Moving  East- 
West  Story.”  Limit  entries  to  50  words  or  less,  awarding 
guest  tickets  to  “Bridge  to  the  Sun”  for  the  ten  best 
entries. 


An  interesting  assortment  of  8x10  scene  stills  may  be  obtained  from  MGM 
for  lobby,  library,  book  and  other  displays.  Above,  at  left:  Following 
Japanese  custom,  Jimmy  Shigeta  takes  Carroll  Baker  to  the  grave  of  his 
parents  to  tell  them  of  their  marriage.  Center,  Carroll  Baker  finds  it  diffi- 


cult to  learn  the  ways  of  a Japanese  wife  in  this  scene.  Right,  Carroll,  her 
Japanese  husband  and  little  Nori  Elizabeth  enjoy  life  as  the  Terasaki  family 
before  war  clouds  shatter  their  dreams.  Other  shots  include  an  interesting 
scene  from  a Japanese  geisha  house. 


2 


— 150  — 


BOXOFFICE  Showmandiser  ::  Sept.  18,  1961 


/OUI) 


Terasaki.  This  runs  about  a minute  and  a 
half,  and  shows  off  Carroll  Baker  to  ad- 
vantage in  a topical,  interesting  setting. 

Daytime  radio  ought  to  be  a natural  for 
the  open-end  transcription  featuring  Gwen 
Terasaki — a charming,  frank  and  in- 
triguing interview  that  will  twitch  the 
ears  of  listening  housewives.  Incidentally, 
I have  just  learned  that  MGM  is  prepar- 
ing a slip-sheet  for  its  “Bridge”  press- 
book  that  will  contain  several  special 
newspaper  stories  based  on  this  interview. 
Get  this  by  all  means!  The  Dell  Books 
special  paperback  edition  will  provide  an 
excuse  for  multiple  window  and  store  dis- 
plays for  those  managers  interested  in 
depth  plugging  around  town. 

One  of  the  most  valuable  assets  in  the 
MGM  promotion  effort  should  be  the  MGM 
Records  release  of  the  “Bridge  to  the  Sun” 
theme.  Movie  theme  music  has  hit  a n?w 
high  in  appeal  lately,  and  if  the  “Bridge” 
theme  catches  on,  the  publicity  via  deejays, 
store  windows  and  jukeboxes  will  be  tre- 
mendous. 


MANY  POSSIBILITIES 

“Bridge  to  the  Sun”  is  tailormade  for 
exploitation,  and  I would  certainly  say 
there  are  more  promotional  possibilities 
than  appear  in  the  pressbook.  For  in- 
stance, Japan  is  a fruitful  source  of  un- 
usual and  inexpensive  gimmicks.  We  pro- 
pose to  deluge  the  deejays,  pressfolk  and 
others  with  genuine  chopsticks,  saki  sets, 
fans,  bamboo  bridges,  ash  trays,  back- 
scratchers, etc.,  each  item  accompanied 
by  a line  or  two  of  appropriate  copy  plug- 
ging the  attraction. 

A Japanese  “happy-coat,”  obtainable  for 
two  or  three  dollars,  will  certainly  delight 
the  principal  critics.  And  if  the  mayor  or 
a comparable  VIP  can  be  induced  to  put 
one  on  and  proclaim  a Happy  Week,  it 
ough  to  be  good  for  at  least  a three-column 
photo,  maybe  even  page  one. 

Picture  personalities  are  important,  and 
if  the  touring  “Bridge”  people  are  not 
available  in  some  of  our  cities  we  will  try 
to  set  up  telephone  interviews  with  Mrs. 
Terasaki  or  Carroll  Baker  and  newspaper 
people,  working  in  cooperation  with  the 
MGM  publicity  department.  These  are  al- 
ways sure  to  see  print.  Another  newspaper 
idea  that  ought  to  be  productive  would  be 
a contest  whereby  theatre  seeks  snapshots 
of  Japan  or  Korea  taken  by  exservicemen. 
If  the  cooperating  newspaper  won’t  pub- 
lish a picture  each  day,  the  entries  will 
make  a very  effective  lobby  poster. 

PLAN  GEISHA  PARTY 

In  Loew’s  larger  situations,  we  are  ask- 
ing our  managers  to  seek — through  the 
press — three  or  four  Japanese  girls  to  act 
as  geishas  (in  costume)  at  a special  press 
party  and  screening.  The  girls  would  play 
stringed  instruments,  serve  tea,  and  gen- 
erally act  as  atmosphere.  Be  sure  to  invite 
women’s  club  leaders  to  this  affair.  The 
most  attractive  girl  might  also  be  retained 
as  a “Bridge  to  the  Sun”  press  agent,  visit- 
ing radio  and  TV  folk  with  our  gimmicks 
and  talking  on  the  air  about  the  film 
where  possible. 

Our  associate  Don  Baker,  recently  added 
to  Loew’s  home  office  staff  to  beef  up 
Loew’s  picture-promotion  firepower,  is  con- 
centrating on  a kit  of  business-stimulat- 
ing ideas  designed  for  additional  “Bridge” 
promotion.  Among  these  is  a press  release 
offering  free  admission  to  anyone  appear- 
( Continued  on  next  page) 


Wide  Selection  of  Ad  Mat  Sizes  in  Pressbook 


The  true  story  that  inspired  a great  film! 

A best-seller  and  Reader’s  Digest  special  feature 
The  romance  that  almost  changed  history! 


Metro  - Goldwy  n - Mayer 


Haems 


Carroll  Baker 


m 


A custom  of  the  Orient 
. .the  public  bath  startles 
the  young  American  bridel 


Bridg 


to 


Sun 


the 


The  girl  from  Tennessee 
defying  hardship  and 
dangers  in  war-tom  Tokyo. 


THEATRE 


JAMES  SHIGETA 


JAMES  YAGI  EMI  FLORENCE  HIRSCH  • NORI  ELIZABETH  HERMANN 
n pby  by  CHARLES  KAUFMAN  produced  by  JACQUES  BAR 


bas«J  on  the  at/lo&ograehcaJ  novel  by  GWEN  TERASAKI 
•fceded  by  ETIENNE  PERlER  A DTE  FILMS  PROOUCTON 


■ 


TOKYO I 


- Carroll  Baker 

"Bridge 
Sun 


Starts  THURS.  at  COOL 


THEATRE 


ROMANCE  OF  AN  AMERICAN  GIRL  IN  WAR  TIME  TOKYO! 

PM 


— uarr< 
Bridg 

JAMES  SHIGtIA  ^ 


Carroll  Baker *. 

Jridge  to  the  Sun 


TOKYO! 

4 


wi 


E THE  TALK 


the  famed  book 
and  Reader's 
Digest  special 
feature  come  to 
life  on  the 
screen  I 

Because... 

millions  were . 
thrilled  by  the 
romance  of  this 


Carroll  Baker 
Bridge  to  the  Sun 

“"JAMES  SHIGETA 


- JAMES  YAGI  EMI  FLORENCE  HSSCHNOR)  ELIZABETH  HERMANN 
tees  on  ne  tjcbajxhcji  mid  Or  G*tN  l(MSUi 
S3(tn  Ki  By  CHIAiS  Ulf  MJW 

irxsxtc  s,  jaous  »sm»i  no*  firm  AOKFusnaunai 


The  "Bridge  to  the  Sun"  pressbook  lists  a fine  selection  of  ad  mats,  from  one  and  two-column 
headers  on  up  to  four-column  layouts.  Mats  also  are  available  in  two  sizes  on  some  of  the  ads, 
such  as  the  one  at  top  or  at  bottom  right.  Loew's  publicist  Russell  Grant,  writer  of  the  accom- 
panying article,  likes  the  art  work  in  the  ad  at  top,  and  is  using  this  with  beefed-up  copy. 


BOXOFFICE  Showmandiser  ::  Sept.  18,  1961 


— 151  — 


3 


More  Selling  Ideas 


This  cortoon  drawing  of  "Bridge  to  the  Sun"  char- 
acters is  by  the  noted  Sam  Norkin.  Newspaper 
amusement  editors  will  want  this  drawing  for  ad- 
vance art  work  on  the  film. 

Theme  Song  on  MGM  Record 

Theme  music  from  motion  pictures  is 
gaining  steadily  in  recording  popularity. 
With  this  in  mind,  the  release  by  MGM 
Records  of  a great  arrangement  of  ‘‘The 
Theme  Song  From  ‘Bridge  to  the  Sun’  ” will 
be  a great  asset  in  promotion  of  the  pic- 
ture. The  theme  music  will  be  used  in 
MGM’s  radio  spots  also,  so  that  constant 
repetition  will  develop  a trademark  for 
the  local  playdates.  Tiein  with  window 
displays  in  music  shops;  playing  of  the 
record  in  the  lobby  and  inside  the  theatre 
for  recessionals  and  intermissions,  etc.,  are 
musts.  In  addition,  local  disc  jockey  and 
station  cooperation  should  be  lined  up. 

Get  in  touch  with  the  local  MGM  Rec- 
ords distributor  for  dealer-theatre  tieups 
and  promotion  material. 


MGM  is  coming  out  with  an  interview  by  Gwen 
Terasoki,  author  of  the  story  of  "Bridge  to  the  Sun," 
for  use  on  radio.  It  is  said  to  be  an  eye-opener  for 
women.  Mrs.  Terasoki  is  seen  at  left,  with  Carroll 
Baker,  star  of  the  film,  and  May  Ross  McDowell, 
mayor  of  Johnson  City,  Tenn.,  hometown  of  Mrs. 
Terasoki,  where  a sp  ol  preview  was  held. 


on  Bridge  to  Sun' 

(Continued  from  preceding  page) 

ing  at  the  boxoffice  on  opening  day  at- 
tired in  an  authentic  Japanese  kimono; 
a “Bridge  to  the  Sun”  fashion  show  featur- 
ing silks,  to  be  sponsored  and  staged  by  a 
cooperating  department  store ; r i k s h a 
and  umbrella-girl  ballyhoos;  a Northwest- 
Orient  airlines  tieup;  fortune  cookie  dis- 
tribution, and  lobby  and  window  exhibits 
of  Japanese  art,  just  to  mention  a few. 

Si  Seadler  of  the  MGM  office  has  ar- 
ranged a striking  Times  Square  exhibit 
to  remain  on  display  in  the  center  of  the 
populous  spot  for  a month  before  opening. 
This  is  in  the  nature  of  a tieup  with  the 
Army  recruiting  office,  and  we  are  passing 
it  along  to  our  people  in  other  cities  who 
have  good  relations  with  the  military  in 
the  hope  that  they  can  work  out  some- 
thing with  either  their  Army,  Navy  or 
Marine  public  relations  officers.  The  pitch, 
in  brief,  consists  of  recruiting  displays, 
usually  strategically  placed  A-boards, 
which  suggest  that  young  men  dreaming 
of  travel  to  foreign  lands  may  build  a 
“Bridge  to  the  Sun”  and  visit  such  coun- 
tries as  Japan  by  enlisting  in  the  service. 

The  only  thing  to  remember  about  any 
promotion  for  this  attraction  is  that 
“Bridge  to  the  Sun”  is  a class  production 
and  nothing  that  is  vulgar  or  in  bad  taste 
should  be  used  to  ballyhoo  it. 


Dept.  Store  Promotions 

Japanese  merchandise  from  souvenirs  to 
cameras,  and  clothing  to  works  of  art  have 
struck  a responsive  note  in  America.  All 
across  the  country  shops  sell  Japanese 
goods.  Department  stores  handling  a 
variety  of  products  of  Japan  should  be  spe- 
cially receptive  to  promotions  and  tieups. 
Here  then  is  a chance  to  gain  valuable 
publicity  for  your  playdate. 

Try  to  interest  local  department  stores 
in  a “Bridge  to  the  Sun”  festival  featuring 
Japanese  goods.  Store  should  be  decorated 
in  a Japanese  motif.  There  are  sure  to  be 
Japanese  goods  in  almost  every  department 
of  the  store — textiles,  clothing,  cameras, 
paintings,  books,  phonograph  recordings, 
radios,  TV  sets,  umbrellas,  fans,  ceramics, 
furniture  and  toys,  to  name  a few. 

Arrange  for  cooperative  newspaper  ad- 
vertising as  well  as  window  and  counter 
displays  in  the  store,  using  stills  from  the 
film,  plus  your  theatre  and  playdate 
credits.  Title  gives  a catchy  line  which  pre- 
sents strong  opportunities  for  beach  and 
summer  promotions.  Sample  copy  can  read: 
“Let  Schultz’  be  your  BRIDGE  TO  THE 
SUN.  Have  fun  in  the  sun  with  beachwear 
from  Schultz’  sports  department.” 


Riksha  Ballyhoo 

Here  is  a stunt  that  will  get  publicity. 
Get  a jinrikisha  and  have  one  of  the  ushers, 
dressed  in  kimono  and  sandals,  take  an 
usherette  or  model,  Oriental  if  possible, 
through  the  streets  in  busy  parts  of  town 
where  they  will  get  much  attention.  Have 
rikisha  properly  bannered  for  film  title 
with  theatre  and  playdate  credits.  If  you 
are  unable  to  rent  a rikisha  have  local  car- 
penter shop  make  one  up. 


DELL 

ti*  An  American  girl  and 

5oc  ■ -•■^d&Fttanese  diplomat  ifi 


Special  Dell  Edition 

Dell  publications  has  planned  a na- 
tionwide campaign  for  its  special  movie 
edition  of  “Bridge  to  the  Sun.”  The 
book  will  be  distributed  to  coincide 
with  opening  playdates  of  the  film 
around  the  country. 

The  Dell  field  forces  are  prepared  to 
cooperate  fully  on  local  and  regional 
tieups.  Below  is  a checklist  for  a 
strong  local  level  campaign  tieing  in 
the  film  and  the  book. 

1.  Arrange  point-of-sale  displays  of 
books,  posters,  and  movie  tiein  stills  at 
all  Dell  Book  outlets. 

2.  Plan  eye-catching,  full  window 
displays  with  book,  drug  and  depart- 
ment stores,  utilizing  8x10  stills,  post- 
ers, and  playdate. 

3.  Run  a co-op  ad  with  distributor 
and/or  stores  selling  the  paperback 
edition. 

4.  Tie  up  with  local  libraries.  Set  up 
counter  displays  using  stills  from  the 
picture. 

5.  Set  up  lobby  displays  of  paperback 
books,  stills  and  posters. 


Manager  s Endorsement 

“Bridge  to  the  Sun”  is  a motion  picture 
of  unusual  interest  for  its  probing  of  mod- 
ern problems.  This  human  drama  will 
leave  a deep  impression  on  every  person 
who  sees  it.  It  is  particularly  suited  to  a 
personal  endorsement  by  the  theatre  man- 
agement. Make  up  a 40x60  with  your  en- 
dorsement and  use  in  lobby.  Send  post- 
cards to  your  mailing  list  with  endorse- 
ment imprinted  on  the  back. 

Play  Music;  Serve  Tea 

Play  Japanese  music  over  loudspeaker  in 
lobby  and  front  during  week  before  open- 
ing and  inside  theatre  during  intermis- 
sions. If  Japanese  musicians  available  have 
them  appear  on  local  TV.  Mention  picture, 
theatre  and  playdate.  Order  Japanese  tea 
in  bulk.  Serve  to  patrons.  Dress  usherette 
as  geisha  girl  to  pour  tea.  If  tea-reader 
available,  use  for  telling  fortunes. 


4 


— 152  — 


BOXOFFICE  Showmandiser  ::  Sept.  18,  1961 


An  inJerpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  os  on  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
CinemaScope;  $)  VistaVision;  S;  Superscope;  n Noturama;  "r)  Regalscope;  (t)  Technirama. 
Symbol  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


r+  Very  Good;  _r  Good;  — Fair;  — Poor;  — Very  Poor. 


■| | 

0 

'e 
0 ^ 

■z  fe 

>v 

>v 

ro 

O 

E 

0 . 

O OJ 

ii 

at 
“vi  c 

Is, 

0 

03  OJ 

O OJ 

TO 

0 cc 

CD 

X cr 

> 

u. 

X CC 

O-  S 

2506  QAbsent-Mindtd  Professor,  The 


(97)  Comedy  Drama  

BV 

2-27-61  44 

44 

44 

44 

+4 

-4 

44 

13+ 

2550  ©Ada  (108)  © Drama  

. . .MGM 

8-  7-61  + 

+ 

+ 

+ 

+ 

+ 

+ 

7+ 

2552  After  Mein  Kampf 

(74)  Semidoc’y 

. . Brenner 

8-14-61  ± 

— 

+ 

3+3- 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  . . . . 

AIP 

7-17-61  + 

-H- 

+ 

4+ 

+ 

44 

9+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

■ 20th- Fox 

4-17-61  ± 

it 

+ 

-4- 

+ 

6+4— 

2514  ©All  in  a Night's  Work 

(94)  Comedy  

. . . . Para 

3-27-61  44 

+ 

+ 

+ 

+ 

-4 

+ 

8+ 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  

. Atlantis 

3-13-61  ± 

1+1- 

2524  Angel  Baby  (97)  Drama  . . . 

AA 

5-15-61  -H- 

-H- 

+ 

+ 

8+2- 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed  

7-24-61  ± 

Hh 

2+2- 

2496  Another  Sky  (83)  Melodr. ... 

. Harrison 

1-23-61  + 

+ 

± 

3+1- 

2549  Armored  Command  (99)  War  Dr AA 

8-  7-61  + 

+ 

2+ 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  

. . . .MGM 

4-24-61  44 

+ 

H- 

+ 

44 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VistaScope. . 

Filmgroup 

7-  3-61  + 

1+ 

— B— 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 

20th-Fox 

7-17-61  + 

+ 

+ 

it 

7+4- 

2517  Behind  the  Mask  (85)  Dr 

Showcorp 

4-24-61  + 

1+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  

4-21-61  ± 

+ 

2+1- 

2526  ©Beyond  All  Limits  (100)  Dr. 

5-15-61  -H- 

2+ 

2531  Beware  of  Children  (80)  Com 

AIP 

6-  5-61  + 

+ 

+ 

4+1- 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 

8-28-61  + 

± 

+ 

+ 

+ 

5+1- 

2528  ©Big  Show.  The  (113)  © Dr... 

20th-Fox 

5-22-61  44 

+ 

-f- 

+ 

44 

-4 

44  10+1- 

2520  ©Bimbo  the  Great  (87)  Circus 

Dr..  .WB 

5-  1-61  + 

+ 

— 

-4- 

— 

5+5 — 

2504  Black  Sunday  (84)  Horror  Dr, 

AIP 

2-20-61  + 

+ 

+ 

+4 

44 

+ 

+ 

9+ 

2516  Blast  of  Silence  (77)  Drama  . 

U-l 

4-17-61  + 

± 

44 

+ 

7+3- 

2560  ©Blood  and  Roses  (74)  © Dr.  ..Para 

9-11-61  ± 

2+2— 

2496  Blueprint  tor  Robbery  (88)  Cr. 

. . . . Para 

1-23-61  + 

44 

+ 

+ 

+ 

+ 

8+1- 

2543  Brainwashed  (78)  Dr 

AA 

7-10-61  ± 

44 

44 

+ 

+ 

7+1- 

2554  Bridge  to  the  Sun  (113)  Drama.. MGM 

8-21-61  -H- 

+ 

+ 

44 

+ 

7+ 

2534©By  Love  Possessed  (116)  Drama.  . . UA 

6-12-61  + 

H^ 

44 

+ 

+ 

+ 

8+2- 

2512  ©Canadians,  The  (85)  © Dr..  .20th-Fox 

2494  Carry  On,  Constable  (86)  Com..Govn’r 

2495  ©Carthage  in  Flames  (93) 

® Spectacle  Drama  Col 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA 

2497  Circle  of  Deception  (100)  Dr.  20th-Fox 

2558  Claudelle  Inglish  (99)  Dr WB 

2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR 

2550  Cold  Wind  in  August  (SO)  Dr.  ..Aidart 
2544  ©Come  September  (112)  © Com....U-l 
2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

2494  ©Cry  for  Happy  (110)  © Com Col 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama U-l 

— D— 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA 

2559  Day  the  Earth  Exploded,  The 

(80)  Science-Fiction Excelsior 

2512  Days  of  thrills  and  Laughter  (93) 

Comedy  Compilation  20th-Fox 

2514  ©Dead  One.  The  (70)  Horror  SR 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America 

2547  Dentist  in  the  Chair  (84)  Com Ajay 

2503  Devil’s  Commandment  (71)  © Ho...RCIP 
2508  ©Don  Quixote  (110)  Classic  Dr.  ..MGM 

2499  Don di  (100)  Comedy AA 

2527  ©Dr.  Blood's  Coffin  (92)  Ho UA 

— E — 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA 

2520  Fabulous  World  of  Jules  Verne.  The 

(81)  Novelty  Adv WB 

2542  ©Fanny  (133)  Com.  Dr 20th-Fox 

2557  Fast  Set,  The  (84)  Comedy  Audubon-SR 
2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox 


3-20-61 

-4- 

— 

+ 

+ 

+ 

6+4- 

1-16-61 

+ 

+ 

+ 

3+ 

1-23-61 

+ 

7+6- 

8-14-61 

+ 

2+1- 

1-30-61 

+ 

44 

44 

+ 

+ 

7+1- 

9-  4-61 

+ 

3+2— 

1-  9-61 

+ 

1+ 

8-  7-61 

+ 

+ 

+ 

+ 

6+2- 

7-10-61 

44 

+ 

44 

44 

44 

44 

11+ 

8-  7-61 

+ 

1+ 

1-16-61 

+ 

+ 

+ 

44 

44 

+ 

9+1- 

5-  8-61 

+ 

+ 

+ 

4+1- 

5-  8-61 

44 

44 

44 

+ 

+ 

8+ 

4-22-61 

+ 

+ 

44 

+ 

7+2- 

9-11-61 

+ 

1+ 

3-20-61 

44 

+ 

+ 

44 

± 

44 

+ 

10+1- 

4-  3-61 

+ 

1+1- 

6-12-61 

44 

+ 

44 

+ 

6+ 

7-24-61 

44 

+ 

44 

6+1- 

2-20-61 

1+1- 

3-  6-61 

+f 

44 

44 

— 

44 

44 

10+1- 

2-  6-61 

H; 

-4- 

+ 

5+4- 

5-22-61 

— 

+ 

H; 

4+5— 

12-26-60 

-H- 

-H- 

44 

44 

44 

44 

44 

14+ 

5-  1-61  44 

+ 

+ 

+ 

+ 

44 

44  10+ 

7-  3-61  44 
9-  4-61  ± 

44 

44 

44 

44 

44 

44  14+ 
1+1- 

5-15-61  + 

- 

+ 

— 

+ 

3+2- 

In  the  summory  44  is  rated  2 pluses,  — as  2 minuses. 


2496  Fever  in  the  Blood,  A (117) 

Dr WB 

1-23-61  44 

+ 

+ 

44 

+ 

+ 

+ 

9+ 

2516 /"Fiercest  Heart,  The  (91)  © 

Outdoor  Drama 

. . 20th-Fox 

4-  3-61  + 

+ 

4; 

+ 

+ 

7+3- 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 

6-  5-61  + 

— 

■±_ 

+ 

4; 

4- 

5+4- 

2507  Five  Guns  to  Tombstone  (71) 

W’n  ..UA 

3-  6-61  ± 

it 

It 

It 

+ 

X 

6+5— 

2538  Follow  a Star  (102)  Comedy 

. . . .Zenith 

6-19-61  ± 

— 

+ 

Hh 

3+3— 

2498  Foxhole  in  Cairo  (68)  Dr... 

Para 

1-30-61  + 

44 

— 

+ 

± 

± 

± 

7+4- 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama 

. .20th -Fox 

7-24-61  -+ 

-4- 

+ 

44 

+ 

+ 

44 

10+1- 

2495  French  Mistress,  A (91)  Com...F-A-W 

1-23-61  ± 

+ 

+ 

+ 

5+1- 

2507  Frontier  Uprising  (68)  W’n 

UA 

3-  6-61  + 

+ 

+ 

4; 

6+3- 

— G— 

2523  Gambler  Wore  a Gun,  The  (67)  W’n..UA 

5-15-61  ± 

-4- 

± 

4+4- 

2531  Get  Outta  Town  (65)  My. . .Sterling  Wld 

6-  5-61  ± 

1+1- 

2533  ©Gidget  Goes  Hawaiian  (102) 

C/M.  .Col 

6-12-61  + 

— 

+ 

+ 

44 

44 

+ 

8+1- 

2542  ©Girl  in  Room  13,  The  (79) 

. . . . Astor 

7-  3-61  + 

1+ 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  

MGM 

1-23-61  + 

44 

+ 

44 

4^ 

+ 

4; 

9+2- 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  

. . 20th-Fox 

1-  9-61  + 

— 

4; 

2+2- 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama 

WB 

2-  6-61  ± 

44 

+ 

4- 

44 

+ 

+ 

9+1- 

2544  Goodbye  Again  (120)  Dr.... 

UA 

7-10-61  + 

+ 

44 

44 

+ 

4; 

44 

10+1- 

2498©Gorgo  (76)  © Ad/.  Dr.. 

MGM 

1-30-61  -H- 

it 

+ 

+ 

+ 

44 

9+2- 

2481  Great  Impostor,  The  (112) 

Dr U-l 

11-28-60  44 

44 

+ 

44 

44 

44 

+ 

12+ 

2560  Great  War,  The  (118)  Drama 

....  Lopert 

9-11-61  + 

44 

+ 

4+ 

2540  Green  Helmet  The  (88)  Ac.. 

MGM 

6-26-61  + 

— 

+ 

4; 

4; 

+ 

Hh 

6+4- 

2556  ©Greyfriars  Bobby  (91)  Drama  . . BV 

8-28-61  -H- 

44 

+ 

44 

7+ 

2529  Gun  Fight  (62)  Western  . . . 

UA 

5-29-61  ± 

+ 

+ 

— 

4+3- 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure 

Col 

6-12-61  -H- 

44 

+4 

44 

44 

44 

44 

14+ 

— H — 

2515  Hand,  The  (61)  Melodrama 

AIP 

4-17-61  4- 

1+ 

2488  Hand  in  Hand  (75)  Dr 

Col 

12-19-60  + 

44 

44 

44 

44 

44 

44 

13+ 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  

AA 

12-19-60  + 

-t- 

+ 

± 

+ 

Hh 

6+3- 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

3-27-61  + 

+ 

+ 

+ 

4+ 

2535  Hitler’s  Executioners  (78) 

Documentary  

6-12-61  ± 

44 

3+1- 

2499  Home  Is  the  Hero  (83)  Dr.  . . 

. .Showcorp 

2-  6-61  44 

+ 

+ 

+ 

5+ 

2539  Homicidal  (87)  Mys 

Col 

6-26-61  + 

44 

+ 

+ 

44 

+ 

+ 

9+ 

2546  ©Honeymoon  Machine  (87) 

© Comedy  

MGM 

7-17-61  -H- 

+ 

+ 

44 

44 

44 

+ 

11+ 

2506  Hoodlum  Priest,  The  (101) 

Dr UA 

2-27-61  -H- 

44 

+ 

44 

4+ 

+ 

10+ 

2530  ©House  of  Fright  (SO)  C Ho. 

AIP 

5-29-61  + 

±2 

+ 

4; 

5+3- 

2503  It  Takes  a Thief  (94)  Melo. ..  Valiant 

2-20-61  + 

1+ 

2556  Invasion  Quartet  (87)  Com 

-Dr..  .MGM 

8-28-61  ± 

+ 

+ 

3+1- 

2481  Jazz  Boat  (96)  © Dr/Music 

Col 

11-28-60  + 

-t- 

Zt 

4- 

4+2- 

— K — 

2540  King  of  the  Roaring  20’s 


(106)  Cr.  Drama  

AA 

6-26-61  + 

H; 

44 

+ 

+ 

6+1- 

2536  ©King  in  Shadow  (78) 

Historical  Dr 

6-12-61  + 

1+ 

2507  ©Konga  (90)  Horror  Drama  . 

AIP 

3-  6-61  4f 

+ 

+ 

44 

7+1- 

— L — 

2533  ©Ladies  Man,  The  (106)  Com 

6-12-61  4f 

H; 

+ 

+ 

44 

+ 

9+2- 

2532  ©Last  Sunset,  The  (112)  W’n. 
2529  Last  Time  1 Saw  Archie,  The 

U-l 

6-  5-61  44 

-4- 

44 

+ 

+ 

+ 

9+2- 

(98)  Comedy  

UA 

5-29-61  + 

+ 

44 

+ 

+ 

7+1- 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  

. . Kingsley 

2-27-61  44 

44 

44 

44 

44 

+ 

11+ 

2493  ©Little  Angel  (90)  Com-Dr. . 

. . . Murray 

1-16-61  =t 

+ 

4 

± 

4+3- 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  

Filmgroup 

10-  3-60  + 

+ 

2+ 

2502  Loiiq  Rope.  The  (61)  © W’n. 

.20th-Fox 

2-13-61  + 

44 

H- 

-±_ 

+ 

+ 

7+1- 

2513  Look  in  Any  Window  (87)  Dr. 

AA 

3-27-61  + 

— 

— 

H; 

— 

4+6- 

2549  ©Loss  of  Innocence  (99)  Dr. 
2534  ©Love  in  a Goldfish  Bowl  (87) 

Col 

8-  7-61  -H- 

+ 

+ 

44 

+ 

44 

9+ 

Comedy/Songs  

MGM 

6-12-61  + 

+ 

- 

± 

+ 

6-f4— 

— M— 

2524  Mad  Dog  Coll  (88)  Ac  Dr 

Col 

5-15-61  + 

+ 

H^ 

+ 

+ 

H^ 

± 

7+3- 

2552  ©Magic  Boy  (75)  Cartoon  feature..  MGM 

8-14-61  44 

+ 

+ 

+ 

44 

7+ 

2512  Mailbag  Robbery  (70)  Ac..., 

3-20-61  + 

14- 

2492  Make  Mine  Mink  (101)  Com.. 

. . . Cont’l 

1-  9-61  ++ 

44 

+ 

4- 

-4 

+ 

9* 

2541  Man  in  the  Moon  (98)  Com... 

Trans-Lux 

7-  3-61  + 

+ 

+ 

+ 

+ 

44 

7+ 

2501  Mania  (85)  Ho.  Dr 

2554  ©Marines.  Let’s  Go  (104)  © 

. .Valiant 

2-13-61  + 

+ 

2+ 

Service  comedy  

.20th- Fox 

8-21-61  ± 

H^ 

+ 

-4- 

5+4- 

BOXOFFICE  BookinGuide  Sept.  18,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX  In  the  summary  ft  is  rated  2 pluses,  — as  2 minuses. 


Very  Good;  + Good;  — Fair;  ~ Poor;  — Very  Poor. 


te  s 


-E'g 

= £ 

° •*  5 

x cr  a.2E 


8=5 


2503  Marx  of  the  Devil  (73)  Melo RCIP 

2546  Mary  Had  a Uttle  (S3)  Comedy UA 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama AIP 

2532  Matter  of  Morals,  A (90) 

Drama  U A 

2518  Mein  Kampf  (121)  Documentary  ....Col 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  20th-Fox 

2523  ©Minotaur,  The  (92)  © Ady UA 

2500  Misfits,  The  (124)  Drama  UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 
2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  Schoenfeld 

2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM 

2538  Most  Dangerous  Man  Alive  (82)  SF..Col 

— N — 

2543  Naked  Edge.  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo.  ..Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki,  Wild  Dog  of  the  North 


2527  ©On  the  Double  (92) 


2497y©0ne  Hundred  and  One  Dalmatians 


2555  One  Plus  One  (114)  Dr. 


— P— 

2523  ^©Parent  Trap,  The  (124)  Corned: 

2510  ©Parrish  (137)  Drama  

2509  Passport  to  China  (75)  Ac 

2492  ©Pepe  (157)  © Comedy/Music  .. 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv Cre: 

2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  

2519  ^©Pleasure  of  ri  is  Company,  The 

(114)  Comedy  

2501  Police  Dog  Story  (61)  

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AIP 

2511  ©Posse  From  Hell  (89)  Wn  . ...U-l 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 


2-20-61  ± 
7-17-61  ± 

5-15-61  -H-  4 


4-24-61  -f  4 


2-20-61  ± 


5-15-61  + ± ± 


2-  6-61  4+ 

6-12-61  + 

6- 19-61  + 

7- 10-61  4 ± + 

7- 17-61  — 

5-  1-61  ± 

8- 21-61  4 


1+1— 


± 

— 

4 

— 

3+4- 

4 

± 

4 

4 

9+1- 

4 

4 

4 

4 

4 

4^ 

7+1- 

4 

4 

4 

4 

4 

94 

1+1- 

4 

4 

4 

4 

4 

9+1- 

rfc 

± 

4 

— 

4+3- 

4 

4 

4 

4 

+ 

4 

134 

4 

4 

4 

4 

++ 

104 

24 

4 

4 

4 

± 

7+3- 

— 

— 

± 

— 

— 

245- 

4 4 4 4 11+1- 

1— 

1+1- 

14 


.BV 

6-12-61 

4 

4 

4 

4 

4 

4 

4 

9+ 

Para 

5-22-61 

4 

2+2 

4 

4 

4 

4 

4 

12-fl- 

Para 

3-27-61 

4 

4 

4 

4 

4 

4 

4 

13+ 

.BV 

1-30-61 

4 

4 

4 

4 

4 

4 

4 

12+ 

. .SR 

8-28-61 

± 

2+; 

4 

4 

42 

S+3- 

.UA 

3-13-61 

4 

4- 

± 

4 

— 

4+3- 

AIP 

8-21-61 

± 

1+1- 

.AA 

3-13-61 

4 

4 

— 

4 

4 

4 

8+2— 

r BV 

5-15-61 

4 

4 

4 

4 

4 

4 

4 

13+ 

.WB 

3-13-61 

4 

4 

4- 

4 

4 

4 

4 

11+1- 

.Col 

3-13-61 

4 

2+2 

4 

2±; 

24 

5+3- 

.Col 

1-  9-61 

4 

4 

4 

4 

4 

4; 

4 

12+1- 

.U-l 

5-  1-61 

± 

4; 

4; 

4 

- 

4+4— 

it-SR 

9-11-61 

4 

1+ 

AIP 

8-14-61 

4 

4 

4 

4 

4 

7+1- 

Para 

5-  1-61 

4 

4 

4 

4 

4 

4 

4 

11+ 

.UA 

2-13-61 

4 

4- 

2+2 

42 

— 

± 

6+6- 

4-  3-61  4 

5-  8-61  4 
3-20-61  ± 

5-29-61  4 

3-  6-61  ± 


+4  4 
4 

4 4 
4 


4 4 
4 4 
4 


± 4 10+1- 

34 

± 7+2- 


2516  Question  7 (110)  Dr DeRochemont  4-  3-61  4 

— R— 

2516  Raisin  in  the  Sun,  A (128)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr....lFD 
2522  ©Return  to  Peyton  Place 

(122)  Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (91)  © 

Outdoor  Action MGM 

2511  Rxket  Attack,  U.S.A.  (66) 

Melodrama  Exploit- Brenner 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 
2557  Rommel’s  Treasure  (85)  Ac. . . Medallion 


4 


4 


74 

1+1- 

5+1- 


2506  Sanctuary  (90)  © Drama 20th-Fox 

2558  Sand  Castle,  The  (70) 

True-Life  Fantasy  DeRochemont 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont’l 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para 

2551  Scream  of  Fear  (81)  Susp.  Dr Col 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM 


4-  3-61  4 

8- 14-61  ± 

5-  8-61  4 
5-29-61  4 
5-15-61  4 
5-  1-61  4 

3- 20-61  ± 
5-15-61  4 

9-  4-61  4 

2-27-61  4 
9-  4-61  4 

4- 17-61  4 

9-26-60  4 
8-14-61  4 


4 4 4 4 

4 4 4 4 
± 4 

- ± 4 - 

4 4 4 4 

+ 444 
4 4 4 4 


4 


4 4 
4 4 


4 4 

4 4 


8-  7-61  4 4 


4 124 

4 2+1- 

- 4 9+1- 

± 4+1- 

± ± 5+5- 

± ± 9+2- 

1+1- 
4 4 U4 
14 

4 4 84 

4 4 54 

4 4 94 

4 ± 11+1- 

4 4 84 

± 5+3- 


2511  Secret  Partner.  The  (91)  My MGM  3-20-614 

2513  Secret  Ways,  The  (112)  Dr U-l  3-27-614 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure AA  5-  8-61  4 

2516  Shadows  (87)  Drama  Lion  Int'l  4-17-61  4 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l  5-  8-61  4 

2539  Silent  Call,  The  (63)  C Dr.  20th-Fox  6-26-61  ± 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor  7-24-61  4 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB  2-27-61 

2504  Sins  of  Youth  (82)  Dr Janus  2-20-61 

2528  Snake  Woman,  The  (68)  Horror  . . . UA  5-22-61 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox  2-13-61 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant'y  . . . . 20th-Fox  5-29-61 
2650  ©Splendor  in  the  Grass  (124)  Dr.  . .WB  9-11-61 

2525  ©Steel  Claw,  The  (96)  Ac WB  5-15-61 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col  6-12-61 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor  9-  4-61 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  Col  1-16-61 

— T— 

2539  0©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama President 

2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)  ....UA 

2514  Terror  of  the  Tongs,  The  (80)  Ac.. . . Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  Comedy  ....UA 
2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  Col 

2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama  MGM 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2510  4>©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76),  Action-Dr..  U-l 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley  7-24-61  4 

2493  ©Tunes  of  Glory  (106)  Dr Lopert  1-16-61  4 

2544  20,000  Eyes  (61)  © Dr 20th-Fox  7-10-61  4 

2525  ©Two  Lojes  (100)  © Drama  MGM  5-15-61  4 

2538  ©Two  Rode  Together  (109)  Dr Col  6-19-61  4 

2501  Two-Way  Stretch  (87)  Com Showcorp  2-13-61  4 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col  2-27-614 

2492  Unfaithfuls,  The  (89)  Melodrama AA  1-  9-61  4 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  2Gth-Fox  7-17-61  4 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama Sutton  8-21-61  4 

— V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox  6-26-61 


*e 

0 ^ 

■Z  fe 

-s 

O 

E 

•a 
0 *- 
0 53 

!i 

— 0. 

at 
V,  c 

S ^ 

x cr 

> 

iZ 

x cr 

0.  SE 

4 

42 

4 

± 

4 

4 

— 

4 

4 

4 

4 

4 

4 

4 

4 

4 

4 

± 

4 

4 

4 

4 

4 

4 4 4 


8+2- 

641- 

64- 

94 

5+2- 

4+1- 

14 


4 =t  4 4-  104  1- 
- 14  2- 

± ± — ± 5+7- 
±.  54-4- 


4 4 ± ± ± 

±-  4 4 4 4 842- 


4 

4 4 

± 4 - 

4 4 4 


4 

4 ± ± 


64 

5+4- 


±44  6+1- 

± 1+1- 

4 ± 4 4 ± 4 ± 843- 


6-26-61  4 

4-17-61  4 

8-28-61  4 
3-27-61  4 


± 4 4 4 4 


± 4 
4 4 


± 9+2- 

4 4+2- 

4+2- 
± 5+2- 


7-10-61  4 4 ± 4 ± 4 4 7+2- 


6-12-61  ± 
9-11-61  4 

12-12-60  4 4 

9-  4-61  4 
7-  3-61  4 

1-30-61  4 ± 


7-  3-61  ± 


4 


2+3- 

3+2- 


4 4 4 4 4 114 

± + 4 


4 


5+1- 

2+1- 

441- 


4 

2+2 

4 

2+2 

4 

± 

7+3- 

4 

2+1- 

4 

4 

5+ 

4 

4 

4 

4 

4 

4 

13+ 

2+2 

4 

4 

± 

5+2- 

4 

4 

4 

4 

4 

4 

11+ 

4 

2+2 

4 

2+2 

4 

4 

10+2- 

4 

4 

4 

4 

4 

9+ 

2+; 

4 

4 

4 

+ 

± 

7+3- 

— 

± 

2+2- 

4 

4 

4 

4 

7+ 

14 


4 4 4 -H-  4 ± 4 841- 


— w— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Adventure  Col  5-22-61  ± ± ± 4 4 ± 

2515  Watch  Your  Stern  (88)  Com Magna  4-  3-61  4 ± 4 4 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA  6-  5-61  ± — ± 4 ± — 4+5- 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM  12-  5-60  4 4 4 4 4 + 4 134 


7+5- 

6-n- 


2500  ©White  Warrior  (86)  © 
Adv.  Dr.  (Eng.  dubbed) 

. . WB 

2-  6-61  + 

4 

_ -L 

24 

2+: 

± 7+4- 

2537  ©Wild  in  the  Country  (114) 
© Drama/Songs  

. . . ,20th-Fox 

6-19-61  + 

42 

± + 

2+2 

2+2 

+ 7+4- 

2508  ©Wings  of  Chance  (76)  © 
Outdoor  Drama  

. U-l 

3-  6-61  ± 

— 

+ 

+ 

3+2- 

2553  ©World  by  Night  (103) 

A survey  of  world  night 

spots. . 

. .WB 

8-21-61  + 

+ 

± + 

± 

5+2- 

— XYZ — 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  

2555  Young  Doctors,  The  (102)  Dr. 
2518  Young  Love  (80)  Drama 


UA 

7-24-61 

2+2 

2+2 

2+2 

± 

— 

UA 

8-28-61 

4 

4 

4 

4 

4 

Exclusive 

4-24-61 

4 

1-30-61 

+ 

+ 

2+2 

4 

2t 

2+2 

UA 

4-24-61 

4 

4 

4 

4 

4 

+ 

443- 
± 11+1- 
14 

4 943- 
4 114 


Sept.  18,  1961 


6 


BOXOFFICE  BookinGuide 


1 


J 


Feature  productions  by  company  in  order  ot  release.  Running  time  is  in  parentheses.  Is  tor  CinemaScope; 
v Vistavision;  S Supcrscope;  N Noturama;  R Regolscope;  ,T  Techniroma.  Symbol  ^ denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


JtfS\ 

ltact^ 


ALLIED  ARTISTS  1 U 

AMERICAN  INT  L 1 U 

COLUMBIA  | U 

M-G-M  | U 

Look  in  Any  Window  (87)  D..6101 

Ruth  Roman.  Ales  Nienl,  Paul 
Alika 

©The  Wackiest  Ship  in  the 

Arrnv  (99)  © C..521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(80'.  Ad..  522 

Richard  Greene,  Peter  Cushing 

©So  Naked  in  the  World 

(103)  © D..U1 

Gina  Lollobrigida.  Ernest  Borgnlne, 
Anthony  Franciosa.  Luana  Patten 

Portrait  of  a Sinner 

(96)  D..507 

Nadja  Tiller,  Tony  Britton, 
William  Bendix 

Black  Sunday  (84)  ...Ho..  602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D..523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) Ac.. 527 

Richard  Basehart,  Lisa  Gastonl 

©Carthage  in  Flames  (93) 

® Ad.. 528 

Anne  Heyvood,  Jose  8uare* 

Village  of  the  Damned  (77)  Ho.  .109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad.  105 

Bill  Travers.  Vincent  Winter 

Dondi  (100)  C..6102 

David  Janssen,  Patti  Page. 

David  Kory 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer.  Ituta  Lee, 

Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho..  601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90  © Ho.  .603 

Michael  Gough,  Jess  Conrad. 

Margo  Johns 

©Cry  for  Happy  (110)  © CD  . 529 
G.  Ford,  Miiko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr...525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cautinflas,  D.  Dailey.  Shirley  Jones 

©Cimarron  (147)  © . ...D..108 
Glenn  Ford,  Marta  Schell 

The  Secret  Partner  (91)  . D.115 
Stewart  Granger.  Hay*  Harareet 

Time  Bomb  (92)  D..6104 

Curl  Jurgens,  Mylene  Deraongeot 

Beware  of  Children  (80).  C.  606 
Leslie  Phillips,  Geraldine  McEwan. 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . D . 533 
Sidney  Puitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac  530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (97)  D..6105 

Joan  Blondell.  George  llamlltuii. 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho.. 604 
Haul  Massie,  Dawn  Athlims 

Operation  Camel  (74)  ...C..605 

Nora  Ha.\iten,  Louise  Kwmrd 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  li.  Hayward 
Five  Golden  Hours  (90) . . . . D . .539 

Ernie  Kovacs,  Cyd  Charlsse 

Stop  Me  Before  1 KiH 

(93)  © D . .535 

Claude  Dauphine,  Diane  Cilentu 

Mein  Kampf  (121) Doc  . 538 

©Warrior  Empress  (87) 

© Ad  . . 524 

Kervln  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyce  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © . . . D . 117 

Shirley  MacLaine.  I-aurence  Harvey. 
Jark  Hawkins 

King  of  the  Roaring  20's 

(106)  Cr . . 6107 

David  Janssen.  Dianne  Foster. 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF  .607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho  . 540 

Glenn  Corbett,  Patricia  Breslln 

Most  Dangerous  Man  Alive 

(82)  Ac  541 

Ron  Randall,  Debra  Paget. 

El.itne  Stewart 

©Ring  of  Fire  (91)  © Ac. 119 
David  Janssen.  Joyce  Taylor, 

Frank  Corshin 

The  Green  Helmet  (88)  ..Ac.. 116 
Bill  Travers.  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99) . .Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (84)  An.  . 608 
Cartoon  foature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © C .601 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trickett 

©The  Guns  of  Navarone 

(157)  © D . .603 

Gregory  Peck.  David  Niven 

©Two  Rode  Together 

(109)  00  602 

•lames  Stewart,  Richard  Widmatk. 
Shirley  Jones,  Linda  Crista] 

©Morgan  the  Pirate 

(93)  © Ad.  120 

Steve  Reeves.  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  B.izlen,  Jim  Hutton 

©Magic  Boy  (75)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun.  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho..  609 

V neent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D 124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad  . .123 

Steve  Reeves,  Georgia  Moll 

Twenty  Plus  Two  (100)  ..  My.  .6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Morehead 

Scream  of  Fear  (81)  D..605 

Susan  Stiasberg,  Ronald  Lewis 

The  Trunk  (72)  D .606 

Phil  Carey,  Julia  Arnall 

©A  Thunder  of  Drums 

(97)  © 0D.  .201 

Richard  Boone,  George  Hamilton. 
Luana  Patten 

©The  Devil  at  4 O’clock 

(..)  © D .607 

Spencer  Tracy,  Frank  Sinatra 
©Loss  of  Innocence  (99)..  D..  608 
K.  More.  D.  Darrieux,  S.  York 
Weekend  With  Lulu  ( .)  . C .609 
Leslie  Phillips,  Rob’t  Monkhottse 
Everything's  Ducky  (80).... C .610 
Buddy  Hackett,  Mickey  Rooney 
Queen  of  the  Pirates 

(80)  © Ad..  604 

Gianna  Maria  Canale.  M.  Serato 

Bridge  to  the  Sun  (113).  . .0  .202 
Carroll  Baker,  James  Shigeta 

Invasion  Quartet  (87) . . . . CD  . .203 
Bill  Travers,  Spike  Millgan 

PARAMOUNT 


Blueprint  for  Robbery  (87)  Ac.  .6009 
Jay  Barney,  J.  Pat  O'Malley 


Foxhole  in  Cairo  (68)  ...  0 . 6013 
•lames  Robertson  Justice.  Nlall 
MacGinnls,  Adrian  IToven 


> 


> 

73 

•< 


©World  of  Suzie  Wong 

(126)  0 . .6008 

William  Holden.  Nancy  Kwan, 
Sylvia  Syms 


m 

CO 

73 


©The  Savage  Innocents 

(89)  ® D 

Anthony  Quinn,  Yoko  Tanl, 
Anna  May  Wong 


6004 


> 

73 

-< 


©All  in  a Night's  Work 

(94)  C.  6010 

Shirley  MacLalne,  Dean  Martin. 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  0D.  .6014 

Marlon  Rrando,  Karl  Malden, 

Katy  Jurado,  Pina  Pelllcer 


©Love  in  a Goldfish  Bowl 

(58)  © C/M  .6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 

<^©The  Pleasure  of  His 

Company  (115)  CD  .6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . C. .6015 
Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C..6016 
Danny  Kaye,  Dana  Wynter 


> 

CT 

o 

cz 

(S3 


©Blood  and  Roses  (74)  © D . .6101 
Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelli 

Man-Trap  (..)  D..6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


©Breakfast  at  Tiffany's 

(115)  CD  . 6103 

Audrey  Hepburn,  George  Peppard 


£ 


£ 

03 


BOXOFFICE  BookinGuide  ::  Sept.  18,  1961 


7 


MARCH  I APRIL  I MAY  I JUNE  JULY 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  Indicating  story  type:  (Ad)  Adventure  Oramo;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  »Cr)  Crime  Drama;  (DM)  Dromo 
with  Music;  (Doc)  Documentary;  (D)  Dromo;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Dioma'  (Hi) 
Historical  Dromo;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western 


20TH-FOX 


©Marriage- Go- Round 

(98)  © C.  101 

Susan  llayward.  James  Mason. 
©Little  Shepherd  of  Kingdom 

Come  (108)  © D..102 

Jimmie  liodgcrs.  Luana  Patten 

©Can-Can  (131)  © M..103 

Frank  Sinatra,  Shirley  MacLalne, 
Louis  Jourdan.  Juliet  Prowse 
The  Long  Rope  (61)  . ...W..113 

riugh  Marlowe,  Alan  Ilale 

©The  Millionairess  (90)  © C.  .104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  Ill 
Bradford  Hillman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C.  .125 

Michael  Craig.  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..105 

Robert  Ryan.  John  Dehner 


Sanctuary  (90)  © D.  .115 

L.  Remick,  Y.  Montand,  B.  Hillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C.  .114 

t^QThe  Trapp  Family  (106)  D . .117 

Ruth  l.euwerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac.  .116 

Jack  Glng,  Stanley  Clements 


©All  Hands  on  Deck 

(98)  © M . .112 

Pat  Boone.  Barbara  Eden, 

Ruddy  Hacked 
©Ferry  to  Hong  Kong 

(103)  © Ad  . 110 

Orson  Welles.  Curt  Jurgens. 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 0D..120 

Stuart  Whitman,  Juliet  Prowse 


©Return  to  Peyton  Place 

(122)  © D 126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler.  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse. 
Martha  ITyer.  Gary  Crosby 
©The  Big  Show  (113)  © Ad  . 123 
Esther  Williams,  Cliff  Robertson. 
Pavid  Nelson 


Battle  at  Bloody  Beach 

(SO)  © Ac  .128 

A.  Murphy.  G.  Crosby.  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M.  129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C..130 

Carol  Heiss,  Stooges 


©Misty  (92)  © 0D  .131 

Dadd  Ladd,  Arthur  O’Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad.. 133 

Walter  Pidgeon,  Joan  Fontaine, 
Barbara  Eden.  Frankie  Avalon 

The  Silent  Call  (63) D.  .119 

Roger  Mobley,  David  McLean, 

Gail  Russell 


©Marines,  Let’s  Go  (104)  © C.  137 
David  Hcdisnn,  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © D.  134 
Stephen  Boyd,  Juliette  Greco. 

^ Dadd  Wayne 


©Francis  of  Assisi  (105)  © D.  .132 
^ Bradford  Dillman.  Dolores  Hart, 

Uj  Stuart  Whitman 

5 


on 


The  Hustler  ( . . ) D . 136 

Paul  Newman,  Piper  Lam  if. 
Jackie  Gleason.  Geo.  C.  Scott 
Seven  Women  From  Hell 

(..)  © Ac.  140 

Patricia  Owens,  Denise  Darcel. 
Cesar  Romero,  John  Kerr 
©Pirates  of  Tortuga 

(97)  © Ad  . 135 

Ken  Scott,  Leticia  Roman, 

Rafer  Johnson 


UNITED  ARTISTS 


Five  Guns  to  Tombstone 

(71)  W.  .6102 

James  P own.  Della  Sliarnian 


The  Misfits  (124)  0.  6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78) . . . .6106 

Ron  Foster,  MUko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad  . 6115 
Bob  Mathias.  Rosanna  Schi&flino 

A Matter  of  Morals  (90) . . O.  .6108 

Maj-Britt  Nilsson,  Patrick 
O’Neal.  Eva  Dahlback 


The  Young  Savages  (103)  . . D . . 6114 

Burt  Lancaster,  Shelley  Winters, 
Dma  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  .6109 

Jim  Davis,  Meiry  .Anders 

Gun  Fight  (62)  W.  .6113 

■lames  Brown.  Joan  Slaley 


Snake  Woman  (68)  . . . Ho  . 6112 
John  McCarthy,  Susan  Travers 

©Dr.  Blood's  Coffin  (92)  Ho.. 6111 
Kleron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad.. 6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner.  Efrem  Zimbalist  jr.. 

The  Last  Time  I Saw  Archie 

(98)  C.  .6118 

Robert  Mitchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Antlers 

The  Naked  Edge  (102)  My..  6120 
Gary  Cooper.  Deborah  Kerr 

Goodbye  Again  (120)  ...  D..6125 
Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  . .Ac.  .6121 
Giegg  Palmer.  June  Kenney 

Teenage  Millionaire  (84) 

(partly  in  color) ....  C/M  ..  6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Graziano 


You  Ha  e to  Run  Fast 

(73)  Ac.  .6122 

Ciaig  Hill.  Elaine  Edwards 

Three  on  a Spree  (83) . . .C.  .6123 

Jack  AVatllng,  Carole  Lesley 

The  Young  Doctors  (102) ..  D . .6128 

Fredric  March,  Ben  Gazzara, 

Ina  Balin.  Dick  Clark 


UNIVERSAL-INTL  g 1° 

©The  Grass  Is  Greener 

(105)  © C.  .6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mitchum,  Jean  Simmons 


The  Great  Impostor  (112)  CD.. 6104 

Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  Cr..6105 

Hazel  Court.  Terence  Morgan 


©Wings  of  Chance  (76) . 0D  . .6111 
James  Brown,  Frances  Rafferty 


WARNER  BROS. 


A Fever  in  the  Blood 

(117)  D 008 

F.frem  Zimbalist  jr..  Angle  Dickinson 


Gold  of  the  Seven  Saints 

(88)  00. 009 

Clint  Walker,  Leticia  Roman 
(Filmed  In  sepia) 


©The  White  Warrior  (86)  Ad.. 010 
Steve  Reeves,  Georgia  Moll 


©Tomboy  and  the  Champ 

(92)  0D  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  . 0 .6109 
Richard  Widmark,  Sonja  Zlemanu 


©Posse  From  Hell  (89) . . W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad  . 6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C 6106 

P.  Ustinov,  S.  Dee,  .1.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.  6115 

Clifford  Evans,  Yvonne  liomain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (112)  0D  .6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Gotten 


Trouble  in  the  Sky  (76) . .Ac.  .6118 
Michael  Craig,  Elizabeth  Seal 

y©Tammy  Tell  Me  True 

(97)  CD. 6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  . D..6120 

Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © C.  .6121 

Rock  Hudson,  Gina  Lollobrigida, 
Sandra  Dee,  Bobby  Darin 


©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.. Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  ..Ac.. 012 
George  Montgomery,  Charito  Luna 


The  Fabulous  World  of 

Jules  Verne  (81)  Ad.. 013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (87)  . .Ad.  .014 
Charles  Holm,  Mary  Aim  Shields 


©Parrish  (137)  D . 015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M..016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©World  by  Night 

(103)  Doc..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  ...  D..155 
Diane  McBain,  Arthur  Kennedy, 
Will  Hutchins,  Constance  Ford 


©Splendor  in  the  Grass 

(124)  D 154 

Natalie  Wood,  Warren  Beatty, 

Pat  Hingle,  Audrey  Christie 


COMING 

ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  Q.. 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  © D.. 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  SF 

Rodil  Miller 

©Journey  to  the  7th  Planet.  SF.. 

John  Agar.  Greta  Thyssen 

©Black  Mutiny  © Ad.. 

Don  Megowan,  Silvana  Pampanini 

Lost  Battalion  Ac.. 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Mysterious  Island Ad.. 

(Suner-Dynamation) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  © q 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Palance.  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter.  Jane  Fonda 

13  East  Street  q , _ 

Alan  Ladd.  Rod  Steiger 

Sail  a Crooked  Ship  c.. 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Landady C.. 

Jack  Lemmon.  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © d 

Glenn  Ford.  Ingrid  Thulin. 

Charles  Boyer.  Lee  .1.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...  Ad.. 
Marlon  Brando,  Trevor  Howard 
Hugh  Griffith.  Tarita 

A Light  in  the  Piazza  D 

Rossano  BrazzI,  Olivia  de  Ilavll- 
land,  George  Hamilton,  Yvette 
Mimleux 

©King  of  Kings  © . . . . B:b  D. 
Jeffrey  Hunter.  Sioblian  McKenna 
©Colossus  of  Rhodes  ®..Ad..204 
Rory  Calhoun,  Lea  Massari 
©Bachelor  in  Paradise  ©..C..207 
Bob  Hope,  Lana  Turner.  Janis  Paige, 
Jim  Hutton,  Paula  Prentiss 

PARAMOUNT 

©Breakfast  at  Tiffany’s  CD.. 

Audrey  Hephum  George  IVppard 
©Summer  and  Smoke 

(US)  © D..6107 

Laurence  Harvey.  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D . . 

Steve  McQueen,  Bobby  Darin 
Kess  Parker,  Bob  Newhart 

©My  Geisha  c. . 

Shirley  MacLalne.  Yves  Montand, 
Kohl  Cummings,  Bdw.  G.  Robinson 

20fh-FOX 

Madison  Avenue  © o . . 

Dana  Andiews.  Eleanor  Parker 

20,000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 
Jayne  Mansfield,  Nieo  Minardos 
©Tender  Is  the  Night  ©.  D . 
Jennifer  Jones,  Jason  Rebards  jr. 
Juan  Fontaine,  Jill  St.  John 

The  Innocents  © D..138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  D..6101 

(Special  release) . .Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion  D . . 

Ernest  Borgnine,  Anne  Baxter 

Something  Wild  D.. 

Carroll  Baker.  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster.  Karl  Malden 

The  Explosive  Generation D.. 

Pally  McCormack,  Lee  Kinsolving 

©Paris  Blues  D.. 

Paul  Newman,  Joanne  Woodward 

UNIVERSAL-  INT'L 

©Back  Street  D. 

Susan  Hayward,  John  Gavin 

©Cape  Fear  D . . 

Cregory  Peck,  Polly  Bergen 

The  Outsider  . . D . . 

Tony  Curtis,  Jas.  Franclscus 

WARNER  BROS. 

©Susan  Slade  D . 

Troy  Donahue.  Connie  Stevens, 
Dorothy  McGuire  Lloyd  Nolan 

©Merrill’s  Marauders  Ac.. 

Jell  Chandler,  ly  Hardin 

©The  Music  Man  © M.. 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russd'  Alee  Guinness 


8 


BOXOFFICE  BookinGuide  ::  Sept.  18,  1961 


Jtr&\ 

ltact^ 


/our, 

•<u>y 


FEATURE  CHART 

MISCELLANEOUS 


BUENA  VISTA 

©©Swiss  Family  Robinson 

(128)  Panavision  ..Ad..  Dec  60 
Dorothy  McGuire,  John  Mills, 

James  MacArthur,  Tommy  Kirk 
©©One  Hundred  and  One 

Dalmatians  (SO)  ...An..  Mar  61 
tiSTlie  Absent-Minded  Professor 

(97)  C..  May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 

©©The  Parent  Trap 

(123)  C Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Ilayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutu,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD..  Oct  61 
Donald  Crisp,  Kay  Walsh 
CONTINENTAL 

The  Entertainer  (97) . . . . D . . Oct  60 
Laurence  Olivier,  Joan  Plowright 
The  Mirror  Has  Two  Faces 

(98)  D..  Nov  60 

(Eng-dubbed)  Micbele  Morgan 

Make  Mine  Mink  (101)  C . Dec  60 
Terry-Thomas,  Athene  Seyler 

©Hippodrome  (96)..  Ac Mar  61 

(Eng-dubbed)  ..  Gerhard  Reldroann, 
Marglt  N.inke 

Saturday  Night  and  Sunday 

Morning  (90)  D.. Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Pure  Hell  of  St.  Trinian's 

(94)  C . Oct  61 

Joyce  Grenfell,  Cecil  Parker 
George  Col* 

EDWARD  HARRISON 

Another  Sky  (83) D..  Jan  61 

Victoria  Grayson,  Tayeb 
FILMS-AROUND-THE-WORLD 
A French  Mistress  (91) . . C . . Dec  60 
Cecil  Parker.  Jas.  II.  Justice 
FILMGROUP 
©Last  Woman  on  Earth 

(71)  D..  Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shop  of  Horrors 

(70)  HoC.  .Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D..  Nov  60 
Jonn  Ashley,  Gary  Vinson 

Date  Bait  (71)  D.  .Nov  60 

Gary  Clark,  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  © Ad  . Sep  61 

Mijanou  Bardot,  Jerard  Landry 
GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C. . Feb  61 
Ken  Connor.  Leslie  Phillips 

KINGSLEY-UNION 
The  League  of  Gentlemen 


(113)  CD  . Feb  61 

Jack  Hawkins.  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  ....  F ..  Nov  60 
Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD..  Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C.  . Nov  60 
Melina  Mercouri,  Jules  Itassin 
©Tunes  of  Glory  (106)  . . D.  .Jan  61 
Alec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision W.  .Jul  61 

Maureen  O’Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil's  Commandment 

(71)  © Ho.  Jan  61 

Gianna  Maria  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D.. Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPO  RATION 

Home  Is  the  Hero  (83)  D . Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C..  Apr  61 

Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  .Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . . Ac  Dec  60 
Carlos  Thompson,  Ariadna  Welter 
Code  of  Silence  (75)  . Cr.  Feb  61 
Terry  Becker,  Elisa  Loti 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho.  . Mar  61 

Ralph  Berlrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  Wyngarde,  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  .May  61 

Marian  Michael,  Adrian  Horen 

VALIANT-VITALITE 

©Sword  and  the  Dragon 

(83)  Ad  . . Nov  60 

Russian  cast  (Eng-dubbed) 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  Angell 
The  Young  One  (103) . D . . Feb  61 
Zachary  Scott,  Bernle  Hamilton 

Mania  (85)  Ho  Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94)  . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler’s  Executioners 

(78)  Doc.  .Jun  61 


FOREIGN  LANGUAGE 


ARGENTINA 

End  of  Innocence  (74) 9-19-60 

f Kingsley) . .Elsa  Daniel 

FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W)  . .Jean  Seberg,  Jeaa- 
Paul  Belmondo 

Frantic  (90)  8-28-61 

(Times)  . .Jeanne  Moreau,  M.  Ronet 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . .Jean-Plerre  Cassel, 
Genevieve  Cluny.  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-6-61 

(Cont’l)  ..  Gerard  Phtllpe,  LU11 
Palmer,  Anouk  Aimee,  L.  Padovanl 
Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus)  . .Pierre  Fresnay,  Simone 
Renan  t 

Port  of  Desire  (85) 12-  5-60 

(Klngsley-Union)  . . H.  Neff 
Ru'es  of  the  Game  (104)  4-17-61 
(Janus) . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  . .Jean  Cabin 

GERMANY 

Confess,  Dr.  Corda!  (102)  12-  5-60 
(President) .. Hardy  Kruger,  E. 
Mueller 

Glass  Tower,  The  (104) . .10-  3-60 
(Ellis)  . LilU  Palmer 
The  Girl  of  the  Moors  (87)  9-  4-61 
(Casino)  ..  Claus  Holm,  Maria  Eroo 
Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon) . .Lotte  Lenya,  Rudolph 
Fnrvrer 
GREECE 

Counterfeit  Coin  (120)..  10-  3-60 
(Atlantis)  . K.  Logothedtides 


Moussltsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyouklakl 
288  Stournara  St.  (90)  . . 2-27-61 


( Atlantic) . Orestls  Makris, 
Sophia  Vembo 


ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)  .V.  Gassman,  Toto 
Holiday  Island  (105) . . . .11-14-60 
(Brandon) . .Vittorio  de  Sica 
La  Dolce  Vita  (175)  ...  4-24-61 

(Astor)  . .Marcello  Mastrolannt. 
Anita  Ekberg,  Anouk  Aimee,  Alain 
Cuny 

L’Awentura  (145) 6-  5-61 

(Janus) . -Monica  Vltti,  Gabriele 
Ferzeti,  Lea  Massari 
Two  Women  (105)  ....  6-19-61 

(Embassy)  . .Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . .Franco  Interlenghi 
JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  Tatsuya  Nakadal 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 

(Janus)..  Z.  Cybulski, 

E.  Krzyzewska 


SWEDEN 

Dreams  (86)  8-  8-60 

(Janus) . . E.  Dahlbeck,  H.  Anders- 
son 

Unmarried  Mothers  (79)  . . 3-13-61 


(President)  . E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88)  . .12-12-60 
(Janus).. Max  von  Sydow, 

Birgltta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)  . . 1-31-61 
(Kingsley) . .Vladimir  Ivashov, 
Shanna  Prokhorenko  (also  Eng.- 
dubbed) 

Fate  of  a Man  (100)  . . 8-28-61 

(UA) . . Sergei  Bondarchuk 


Short  subjects,  listed  by  company.  In  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


C HORTl  CHAR] 


2 6 -si; 

o.  z oca 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5424  French  Fried  Frolic 

(16!/2)  Feb  61 

5434  Hectic  Honeymoon 

(17)  Jan  61 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16)..  Mar  61 

5426  He  Flew  the  Shrew 

(16'/2)  May  61 

5436  Man  or  Mouse  (18)..  Jun  61 


CANDID  MICROPHONE 
(Reissues) 

5553  No.  3,  Series  2 (10 J/2)  Jan  61 

5554  No.  4.  Series  2 (10'/2)  Feb  61 

5555  No.  5,  Ser.  2 (11) . . Mar  61 

5556  No.  6,  Ser.  2 (10i/2) . . Jul  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 


(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5604  Way  of  All  Pests 

(7/2)  Nov  60 

5605  Four  Wheels.  No 

Brakes  (6!/2)  Nov  60 

5606  Skeleton  Frolic  (l/z) ..  Dec  60 
5667  Babie  Boogie  (6)  . . . .Jan  61 

5608  Pickled  Puss  (6'/2) . . .Jan  61 

5609  Christopher  Crumpet's 

Playmate  (6>/2) Feb  61 

5610  Swiss  Tease  (6) Mar  61 

5611  The  Rise  of  Duton 

Lang  (6'/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  ( 6/2 ) May  61 

5614  Topsy  Turkey  (6'/2)  . .Jun  61 

5615  Punchy  de  Leon  (6|/2) . . Jul  61 


FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 


(10)  Dec  60 

5853  Community  Sings 

No.  1.  Ser.  13  (10) ....  Mar-61 


5854  Yukon  Canada  (10).. Apr  61 
LOOPY  de  LOOP 
(Color  Cartoons) 

5702  Here  Kiddie  Kiddie 

(6!/2)  Dec  61 

5703  Countdown  Clown  (6'/^)  Jan  61 

5704  Happy  Go  Loopy  (6*/2)  Mar  61 

5705  Two-Faced  Wolf  (6i/2)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6'/2)  May  61 

5707  Fee  Fie  Foes  (&/,)  . .Jun  61 

5708  Zoo  Is  Company  (6/2)  Jul  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5754  Magoo  Makes  News  (6) 

(Both  © and  standard)  ..  Dec  60 

5755  Hotsy  Footsey  (7) Feb  61 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  ..Apr  61 

5757  CapL  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6) . .Jul  61 

SPECIAL  COLOR  FEATURETTES 

5441  Wonderful  Hong  Kong 

(19!/2)  Jan  61 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 

SERIALS 

(15  Chapter-Reissues) 


4160  King  of  the  Congo  . Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
( Reissues) 

54C2  Pardon  My  Backfire 

(16)  . .Oct  60 

5403  Musty  Musketeers  (16)  Nov  60 

5404  Pals  and  Gals  (16)  . Jan  61 

5405  Knutsy  Knights 

(17'/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15!/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

THRILLS  OF  MUSIC 

(Reissues) 

5951  Ray  Anthony  & His 

Orchestra  (10'/2)  Oct  60 

5952  Shorty  Sherlock  & His 

Orchestra  (S(/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 


WORLD  OF  SPORTS 

5801  Rasslin’  Champs  (10)  Dec  60 

5802  Hip  Shooters  (9/2)  ■ . Feb  61 

5803  Water-Sports  Champs 


(10)  Apr  61 

5804  Dogs  Afield  (10'/2) Jun  a 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 


All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neapolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)  . .Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)  . Sep  60 

W275  Cat  Concerto  (7) Sep  60 

W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W268  The  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 
W271  Field  and  Scream  (7)  Sep  60 


PARAMOUNT 
CARTOON  CHAMPIONS 


Herman  and  Katnlp 

S20-1  Rail  Rodents  (7) Sep  60 

S20-2  Robin  Rodenthood  (7)  Sep  60 
S20-3  A Bicep  Built  for 

Two  (7)  Sep  60 

S20-4  Mouse  Trapeze  (7) . . . . Sep  60 
Noveltoons 

S20-5  Fido  Beta  Kappa  (7)  Sep  60 
S20-6  No  Ifs,  Ands  or 

Butts  (6)  Sep  60 

S20-7  Candy  Cabaret  (7)  ..Sep-60 

S20-8  The  Oily  Bird  (7)  Sep  60 
COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamornhic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(171  Anamorphic Apr  61 

MODERN  MADCAPS 
(Technicolor) 

M20-1  Galaxia  (7)  Oct  60 

M20-2  Bouncing  Benny  (6)  Nov  60 
M20-3  Terry  the  Tprror  (6)  Dec  60 
M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  The  Kid  From  Mars 

(6)  Mar  61 

M20-6  The  Mighty  Termite 

(6)  Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6)  . . Nov  60 

P20-2  Miceniks  (6)  Dec  60 

P20-3  The  Lion’s  Busy  (6)..  Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7). Apr  61 
P20-6  Hound  About  That(6) . Jun  61 


SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 


020-1  Kings  of  the  Keys 

(9)  Sep  60 

020-2  Big  “A”  (9)  Sep  60 

D20-3  A Sport  Is  Bom 

(10)  Nov  60 

020-4  Ten  Pin  Tour  (9) . . . . Apr  61 

D20-5  Speedway  (10) May  61 

THE  CAT 
(Color  Cartoons) 

C20-1  Top  Cat  (8)  Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 Reel 

(12/z)  Jul  61 

TRAVELRAMA 


(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10)..  Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 


(9)  Jan  61 

7102  Assipnment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C’Scope.  De  Luxe  color ...  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  ( B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  RaTroafled  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UN  IVERSAL-INT’L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  6C 

4172  The  Lion  City  (9)..  Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © . . Mar  61 

4176  Puerto  Rican  Playland 

(8)  Apr  61 


WALTER  LANTZ  CARTUNES 
(Technicolor.  .Can  be  projected  in 
the  Anamorphic  process.  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  . . . . Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ...Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  . . . Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapcer  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby's  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose.  Apr  61 

4119  Cla‘h  and  Carry  .April  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes.  .Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Blisters  (6)  . Apr  61 

SPECIAL 

4104  Foothall  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 

(Technicolor  Reissues — 7 nvn.) 


8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Corn  Plastered Jul  61 

8315  Kiddln’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir. ...  Sep  60 

8722  Lighter  Than  Hare. ...  Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Doggone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  ’n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  Apr  61 

8712  D’Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws..  Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (IS)..  Jul  61 

(One  Reel) 

8501  Riviera  Days  (10) Nov  60 

8502  Alpine  Champ:ons  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Fro'ics  (9) . . . .Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


BOXOFFICE  BookinGuide  ::  Sept.  18,  1961 


9 


S- 


XHIBITOR  HAS  HIS  SAY 

■^HHABOUT  PICTURESmm 


Plenty  of  Mileage  . . . 

There's  still  plenty  of  mileage  left  in 
"Friendly  Persuasion"  from  Allied  Artists. 
Feautiful  new  color  prints  and  new  paper  make 
this  better  than  most  of  today's  new  shows. 
If  you  are  not  playing  some  of  AA's  product, 
then  you  just  don't  like  money.  They  are  always 
fair  with  me  and  I think  we  owe  it  to  some  of 
these  small  companies  to  play  their  product. 
Played  this  on  a Sun.-Tues.  change. 

JIM  FRASER 

Auditorium  Theatre, 

Red  Wing,  Minn. 


ALLIED  ARTISTS 

Dcndi  (AA) — David  Janssen,  Patti  Page,  David 
Kory.  A very  good  family  production.  We  went  over- 
board on  it  with  advertising  and  were  expecting 
something  really  big,  but  business  was  only  slightly 
above  average.  By  all  means  play  it,  though,  it 
will  please  everyone  who  sees  it.  Don't  pay  any 
more  than  your  usual  rental  for  it,  though.  Played 
Thurs  through  Mon.  Weather:  Cool. — Harry  Hawkin- 
son,  Orpheum  Theatre,  Marietta,  Minn.  Pop.  380. 

BUENA  VISTA 

Swiss  Family  Robinson  (BV) — John  Mills,  Dorothy 
McGuire,  James  MacArth,ur.  This  picture  is  the  box- 
office  champion  for  my  theatre  for  1961!  No  com- 
plaints and  plenty  of  satisfied  customers.  Played 
Thurs.,  Fri.,  Sat.  Weather:  Good. — Mel  Danner,  Cir- 
cle Theatre,  Waynoka,  Okla.  Pop.  2,018. 

Ten  Who  Dcred  (BV) — John  Beal,  Brian  Keith, 
Ben  Johnson.  Okay  action  story.  I singled,  but  it 
should  have  been  on  a double-bill  (at  least,  it 
should  for  my  situation).  Played  Sat. — S.  T.  Jack- 
son,  Jackson  Theatre,  Flomaton,  Ala.  Pop.  1,480. 

COLUMBIA 

Mein  Kampf  (Col) — Documentary.  The  present 
generation  knows  little  or  nothing  about  the  book 
H tier  wrote;  in  fact,  they  don't  appear  to  know 
very  much  about  the  madman.  Art  house  fare.  Not 
fcr  small  situations.  Played  Thurs.,  Fri.,  Sat.  Weather: 
Clear. — C D.  Simmons,  Grace  Theatre,  Grace,  Ida. 
Pep.  725. 

Underworld,  U.S.A.  (Col) — Cliff  Robertson,  Dolores 
Dcrn,  Beatrice  Kay.  Good  underworld  story — worth 
a dote  for  double  billing.  Played  Sat. — S.  T.  Jack- 
son,  Jackson  Theatre,  Flomaton,  Ala.  Pop.  1,480. 

Warrior  Empress,  The  (Col) — Kerwin  Mathews,  Tina 
Louise.  This  type  does  not  do  very  much  for  me. 
Have  played  too  many  dealing  with  this  same  era. 
Brutal  and  not  very  much  of  a story.  Played  Fri., 
Sat.  Weather:  Good. — B.  Berglund,  Trail  Theatre, 

New  Town,  N.  D.  Pop.  1,200. 

METRO-GOLDWYN-MAYER 

Gone  With  the  Wind  (MGM,  reissue) — Clark  Gable, 
Vivien  Leigh,  Leslie  Howard.  Thought  we  were 
headed  for  the  biggest  Sunday  since  taking  over 
the  house.  Instead,  we  had  by  far  the  worst — and 
this  is  putting  GWTW  against  the  sorriest  films  made. 
This  is  no  fault  of  the  greatest  film  ever  made — 
it's  just  in  our  situations  we  must  show  trash  to 
pay  the  bills  and  our  duck-tailed,  cigaret-smoking 
1 l»year-olds  and  little  innocent  girls  who  write  on 
the  bathroom  walls  are  more  receptive  to  petty  films 
than  the  good  ones.  (Not  that  we  miss  this  ele- 
ment— but  we  do  need  someone  to  attend.) — Al 
Zorzana,  Ray  Boriski,  Boulevard  Theatre,  Houston, 
Tex. 

Go  Naked  in  the  World  (MGM) — Gina  Lollobrigida, 
Ernest  Bcrgnine,  Anthony  Franciosa.  This  is  a good 
picture  for  adults  only.  Color  and  'Scope  are  good. 
The  trouble  is  that  right  now  there  are  too  many 
pictures  slanted  toward  the  adults  and  not  enough 
slanted  toward  the  family  audience.  The  only  hope 
for  theatres  is  pictures  that  will  get  the  families 
back  into  the  audience.  Business  on  this  was  poor. 
Played  Sun.,  Mon.,  Tues.  Weather:  Rainy. — B.  L. 

Brown  jr.,  Arcade  Theatre,  Sanderville,  Ga.  Pop. 
5,424. 

PARAMOUNT 

Eoats  o-Poppin  Para) — Featurette.  Just  a note  that 
this  is  an  excellent  short  subject  frem  Paramount 
in  OnemaScope  and  beautiful  color.  Play  it,  by  all 
means.  Your  patrons  will  really  enjoy  every  minute 
of  it.  Played  Sat.  Sun.  Weather:  Cool. — Harry 

Hawkinson,  Orpheum  Theatre,  Marietta,  Minn.  Pop. 
380. 

Ladies  Man,  The  (Para) — Jerry  Lewis,  Helen  Trou- 
bel,  Pat  Stanley.  Very  good.  Played  Fri.,  Sat. 
Weather:  Good. — S.  T.  Jackson,  Jackson  Theatre, 

Flomaton,  Ala.  Pop.  1,480. 

One-Eyed  Jacks  (Para)  — Marlon  Brando,  Karl 
Malden,  Katy  Jurado.  A big  disappointment  to  me. 
Business  was  slow  and  comments  were  divided  50- 
50  on  this  one.  Played  six  days. — Jim  Fraser,  Audi- 
torium Theatre,  Red  Wing,  Minn.  Pop.  12,500. 


20th  CENTURY-FOX 

Can-Can  (20th-Fox) — Frank  Sinatra,  Shirley  Mac- 
Laine,  Maurice  Chevalier.  No  doubt  this  was  an 
expensive  production.  Khrushchev  thought  the  same 
as  I did  about  this  one.  They  must  think  we  have 
a bunch  of  screwballs  going  to  movies.  Kids  were 
kept  home  and  grownups  were  embarrassed  by  the 
previews  so  they  all  stayed  away.  Played  Sun.,  Mon., 
T|Ues.  Weather:  Good. — B.  Berglund,  Trail  Theatre, 
New  Town,  N.  D.  Pop.  1,200. 

Can-Can  (20th-Fox) — Frank  Sinatra,  Shirley  Mac- 
Laine,  Maurice  Chevalier.  Good  show,  but  not  strong 
boxoffice  in  our  small  town.  Played  Fri.,  Sat. — C.  W. 
Rowell,  Idle  Hour  Theatre,  Hardwick,  Vt.  Pop. 
1,696. 

Millionairess,  The  (20th-Fox) — Sophia  Loren,  Peter 
Sellers,  Vittorio  de  Sica.  Not  so  hot.  Several  times  I 
thought  this  was  going  to  get  going  and  be  some- 
thing. But  it  was  rather  disappointing  in  story  and 
boxoffice.  Played  Sun.,  Mon.,  Tues.  Weather:  Good. 
— B.  Berglund,  Trail  Theatre,  New  Town,  N.  D. 
Pop.  1,200. 

North  to  Alaska  (20th-Fox) — John  Wayne,  Fabian, 
Capucine.  This  is  one  of  the  better  action  pictures, 
like  in  the  old  days,  and  it  did  better  than  average 
business  here  in  this  small  second-run  house. — R. 
N.  Justin,  Palace  Theatre,  Gastonia,  N.  C.  Pop. 
23,000. 

UNITED  ARTISTS 

Alcmo,  The  (UA) — John  Wayne,  Richard  Widmark, 
Laurence  Harvey.  A very  well-made  historical  epic 
wh:ch  should  do  well  everywhere.  John  Wayne  proves 
to  be  an  able  producer  and  director  as  well  as  an 
actor.  This  gave  me  a 'way  above  average  business 
for  over  Labor  Day  and,  brother,  that's  something! 
James  Hardy,  Shoals  Theatre,  Shoals,  Ind.  Pop. 
1,555. 

Hoodlum  Priest,  The  (UA) — Don  Murray,  Kier 
Dullea,  Cindi  Wood.  Very  well  made  movie,  powerful 
message.  The  acting  is  nothing  less  than  superb 
with  Murray  excellent  and  Larry  Gates  (criminal 
lawyer)  and  Keir  Dullea  (the  young  convict)  equally 
as  good.  It  did  very  satisfactory  biz  considering 
the  hot  weather.  Played  Sun.,  Mon. — Paul  Fournier, 
Acadia  Theatre,  St.  Leonard,  N.  B.  Pop.  2,150. 

UNIVERSAL-INTERNATIONAL 

Four  Fast  Guns  (U-l) — James  Craig,  Martha  Vickers, 
Edgar  Buchanan.  People  have  become  very  tired  of 
watching  little  black  and  white  oaters  on  their  TV 
screens,  so  why  should  they  see  them  on  the  big 
screen?  This  statement  has  been  repeated  over  and 
over  again.  It's  time  somebody  does  something  about 
it.  This  pic  was  good,  but  would  have  been  oh,  so 
much  better  in  COLOR. — Paul  Fournier,  Acadia  The- 
atre, St.  Leonard,  N.  B.  Pop.  2,150. 

Grass  Is  Greener,  The  (U-l) — Cary  Grant,  Deborah 
Kerr,  Robert  Mitchum,  Jean  Simmons.  Another 
sex,  sex,  outspoken  sex  picture.  Neither  point  nor 
aim;  ditto  entertainment  value.  Long  and  talky.  A 
great  disappointment.  Such  fine  talent  wasted. 
Played  Wed.  through  Sat. — Paul  Gamache,  Welden 
Theatre,  St.  Albans,  Vt.  Pop.  8,600. 

WARNER  BROS. 

Gold  of  the  Seven  Saints  (WB) — Clint  Walker, 
Roger  Moore,  Leticia  Roman.  Popular  TV  stars  that 
failed  to  draw.  Business  was  away  below  average. 
Color  would  have  helped  the  nice  scenery  consid- 
erably. Played  Sat.,  Sun.,  Mon.  Weather:  Showers. — 
Carl  P.  Anderka,  Rainbow  Theatre,  Castroville,  Tex. 
Pep.  1 ,500. 

Sundowners,  The  (WB) — Deborah  Kerr,  Robert 
Mitchum,  Peter  Ustinov.  Played  late  to  a good 
crowd  (but  it  could  have  been  better.)  Wonder- 
ful show,  excellent  acting  by  the  five  principals 
(not  including  Dina  Merrill  who  simply  didn't  be- 
long). Play  it. — Paul  Fournier,  Acadia  Theatre, 
St.  Leonard,  N.  B.  Pop.  2,150. 

MISCELLANEOUS 

Jubilee  Trail  (Republic;  reissued  in  Canada  by 
U-l)  — Vera  Ralston,  Joan  Leslie,  Forrest  Tucker. 
I thought  this  1954  western  in  color  was  good,  but 
some  complained  about  the  overacting.  I didn't  see 
it  that  way  myself.  I didn't  do  any  business  at  all, 
tfjf  not  the  fault  of  the  picture.  We  had  our  worst 
storm  of  the  year,  and  very  few  people  ventured 


Strong  Rural  Appeal 

Lloyd  Royal's  "Natchez  Trace"  is  a very  en- 
tertaining action  picture  which  made  money  for 
us.  Don't  pass  this  up  if  you  need  a real  good 
outdoor  drama.  I was  on  location  several  times 
when  it  was  filmed  ot  Flatwoods,  Tenn.  We 
doubled  it  with  "Flesh  and  the  Spur"  from  AIP. 

J.  WILMER  BLINCOE 

Twilight  Drive-In, 

Central  City,  Ky. 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


Rice 


A Ratio:  Melodrama 
1.85-1  © 


Cavalcade  Pictures — 

States  Rights  118  Minutes  Rel.  Sept.  '61 


This  Toei  Japanese  import,  in  Eastman 
Color,  is  a carefully  delineated  glimpse  of 
life  amongst  the  peasant  class  of  the  modern 
Japanese  generation,  and  is  not  to  be  con- 
fused with  an  Italian  story  of  similar  title  in 
release  perhaps  a decade  or  so  ago.  Stories 
of  two  families  run  parallel— in  one  the  sec- 
ond son  takes  to  fishing  instead  of  farming  to 
avoid  the  pitfalls  of  drinking  and  licentious 
sex,  at  the  same  time  finding  himself  a lovely 
young  girl  whom  he  will  wed  and  cling  to 
protectively  over  the  years.  The  girl's  mother, 
Yuko  Moshizuki,  emerges  as  the  basic 
heroine  of  Yasutaro  Yagui's  perceptive 
screenplay — she  dutifully  keeps  her  family 
together  while  willingly  staying  up  through 
the  bleak  evening  hours  fishing.  At  the  fade- 
out,  she  takes  her  own  life.  Tadashi  Imai  has 
directed  with  a touching  grasp  of  tender 
moments.  This  has  English  titles. 


Yuko  Moshizuki,  Koh  Kimura,  Shinjiro  Ebara, 
Masako  Nakamura,  Toskiko  Okada. 


Secrets  of  Women  F c°^ya 

Janus  Films  114  Minutes  Rel.  Aug.  '61 

One  of  the  last  of  Ingmar  Bergman's  early 
directorial  efforts  to  reach  U.S.  theatres,  this 
1952  production  for  Svensk  Filmindustri  is 
superior  fare  for  the  art  houses,  where  Berg- 
man has  almost  become  a cult  with  class 
patrons  and  Eva  Dahlbeck,  Gunnar  Bjorn- 
strand  and  Maj-Britt  Nilsson,  all  Bergman 
regulars,  have  marquee  draw.  Released  in 
Sweden  as  “Kvinnors  Vantan,"  this  has  an 
episodic  story,  written  by  Bergman,  during 
which  three  sisters-in-law,  waiting  for  their 
returning  husbands,  pass  the  time  by  recall- 
ing little  romantic  episodes  of  their  married 
lives.  The  first  revelation  concerns  Anita 
Bjork,  who  almost  has  a love  affair  with  a 
former  sweetheart  while  married  to  an  under- 
standing older  man;  the  second  concerns 
Maj-Britt  Nilsson,  who  was  unable  to  settle 
down  to  marriage  with  a young  painter  until 
she  learned  of  the  impending  arrival  of  their 
baby.  The  third,  and  by  far  the  best,  has  a 
mature  couple,  Eva  Dahlbeck  and  Gunnar 
Bjornstrand,  stuck  in  their  apartment  house 
elevator  during  which  they  discuss  their  extra- 
marital affairs  and  become  amorous  and  rec- 
onciled— this  is  superbly  acted  by  the 
striking  Miss  Dahlbeck  and  the  suave  Bjorn- 
strand. In  the  end,  a young  sister  who  has 
been  listening,  decides  to  run  away  with  her 
teenage  boy  friend.  Except  for  a brief  child- 
birth sequence,  there  is  nothing  to  offend 
younger  patrons.  Photography  and  music  are 
both  first  rate,  as  in  all  Bergman  films.  While 
not  up  to  the  high  standard  of  the  recent 
“Wild  Strawberries,"  this  is  entertaining,  if 
not  symbolic. 

Eva  Dahlbeck,  Gunnar  Bjornstrand,  Maj- 
Britt  Nilsson,  Jarl  Kulle,  Anita  Bjork. 


out. — F.  L.  Murray,  Strand  Theatre,  Spiritwood, 
Sask.  Pop.  500. 

League  of  Gentlemen,  The  (Kingsley)  — Jack 
Hawkins,  Nigel  Patrick,  Richard  Attenborough.  Out- 
standing version  of  "Ocean's  11."  I have  not  seen 
the  latter,  but  it  will  have  to  be  something  to  beat 
this  British  production  which  you  can  book  safely  for 
any  situation.  Tension  first  class  all  the  way.  Wise- 
cracks and  situations  out  of  this  world!  Here's  a 
real  honey.  Played  Fri.,  Sat.  Weather:  Fine. — Dave 
S.  Klein,  Vega  Theatre,  Bancroft,  N.  Rhodesia,  Africa. 
Pop.  3,000. 


10 


BOXOFFICE  BookinGuide  : : Sept.  18,  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  Q denotes  color;  © CinemaScope;  ® Vistavision;  © Superscope;  (g)  Naturamo;  ® Regalscope;  ® Technirama.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Jfr&\ 
ntacta 
Ni  r7 


Mantrap  A Drama 

Paramount  (6102)  93  Minutes  Rel.  Oct.  '61  _i  \ 

7 I W 

Despite  some  incongruities,  "Mantrap"  has  the  kind  of 
action,  suspense  and  excitement  to  hold  and  please  the 
action  fans.  In  fact,  it  has  a little  of  everything:  A Korean 
war  sequence,  shattered  romance,  clandestine  meetings,  in- 
ternational intrigue,  a cop-and-robber  chase  through  San 
Francisco  streets,  wild  parties,  theft  of  $3,500,000,  the  good 
guy,  the  bad  guy,  the  good  girl,  the  bad  girl.  Jeffrey  Hunter 
has  a somewhat  contrasting  role,  inasmuch  as  he  portrays 
Jesus  in  the  forthcoming  "King  of  Kings,"  and  he  does  a very 
convincing  job.  Stella  Stevens,  as  the  sexy,  unfaithful  wife, 
gives  a standout  performance,  while  David  Janssen  and 
Elaine  Devry,  a newcomer,  are  assets  to  a fine  cast.  Box- 
office  potentials  are  good  but  a strong  selling  job  will  be 
necessary.  Edmond  O'Brien  and  Stanley  Frozen  produced 
the  picture  which  was  based  on  a novelette  in  Cosmopolitan 
Magazine  from  which  Ed  Waters  fashioned  the  screenplay. 
O'Brien  directed  it  with  an  eye  on  keeping  the  story  going  at 
a fast  clip. 


Jeffrey  Hunter,  David  Janssen,  Stella  Stevens,  Elaine 
Devry,  Virginia  Gregg,  Hugh  Sanders,  Arthur  Batanides. 


The  Sergeant  Was  a Lady  F C°m,!dy 

Universal  (6202)  72  Minutes  Rel.  Dec.  '61 

Take  a handsome  young  missile  technician  mistakenly 
assigned  to  a missile  installation  manned  by  125  "healthy 
young  women"  and  the  result  is  an  entertaining  comedy 
programmer  which  will  satisfy  as  a supporting  dualer  in 
almost  any  situation.  The  provocative  title  is  the  best  selling 
angle  as  the  only  two  familiar  names  are  Bill  Williams, 
recently  starred  in  the  "Kit  Carson"  TV  series,  and  Catherine 
McLeod,  a well-known  leading  woman  of  the  1940-50s,  who 
makes  a screen  comeback  as  the  mature  WAC  major.  The 
romantic  leads  are  nicely  played  by  Martin  West,  who  made 
his  film  debut  in  the  title  role  of  "Freckles"  last  year,  and 
attractive  Venetia  Stevenson.  A Twincraft  production, 
written,  produced  and  directed  by  Bernard  Gicnser,  this  is  a 
modest-budget  film  all  taking  place  in  and  around  Pacific 
island  missile  bases.  While  the  incidents  involving  the 
handsome  GI  and  scores  of  responsive  members  of  the  op- 
posite sex  are  always  predictable,  they  are  amusing  enough 
to  generate  chuckles  and  even  a few  howls  of  laughter — the 
chief  purpose  of  this  "second  feature."  Mari  Lynn  and 
Chickie  Lind  contribute  several  bright  moments  as  man- 
chasing missile  technicians. 

Martin  West,  Venetia  Stevenson,  Bill  Williams,  Catherine 
McLeod,  Mari  Lynn,  Jomarie  Pettit,  Chickie  Lind. 


The  Explosive  Generation  F Ts^i  Drama 

United  Artists  ( ) 90  Minutes  Rel.  Oct.  '61 

To  the  current  rash  of  photoplays  dealing  with  the  subject 
of  parental  and  professorial  supervision — or  the  lack  thereof 
— of  adolescents  is  added  this  praiseworthy  independent  ven- 
ture which  should  prove  financially  successful  if  for  no  other 
reason  than  it  affords  the  young  'uns  opportunity  to  indulge 
in  a bit  of  I-told-you-so-ing.  Earlier  entries  in  the  above- 
mentioned  cycle  have  pursued  either  the  comic  or  serious 
approach.  Herein  the  latter  obtains,  although  there  are 
occasional  sequences  of  levity.  Apparently,  these  pictures 
evolve  from  the  long  line  of  films  that  preceded  them  and 
were  generally  cataloged  as  juvenile  delinquency  exposes.  - 
They  undertake  to  establish  that  teenagers  are  capable  of 
doing  their  own  thinking  and  soundly  evaluating  prob- 
lems ranging  from  sex  to  situations  of  social  significance. 
Whatever  manifestations  of  amateurishness — and  they  are 
frequent — that  are  to  be  found  in  acting,  writing  and  di- 
rection are  liberally  salved  by  the  enthusiasm  of  everyone 
concerned  with  making  the  feature.  Adding  to  the  offer- 
ing's chances  of  garnering  substantial  patronage  is  the 
presence  in  the  generally  effective  cast  of  a few  names  that 
will  be  known  to  ticket-buyers,  especially  TV  devotees.  Stan- 
ley Colbert  produced,  Buzz  Kulik  directed. 

William  Shatner,  Patty  McCormack,  Lee  Kinsolving,  Billy 
Gray,  Steve  Dunne,  Arch  Johnson,  Virginia  Field. 


Anatomy  of  a Psycho  A Jgfj  P!’“f *' 

Unitel  of  California  75  Minutes  Rel.  

Strictly  filler  matter,  this  modest-budgeted  entry  for  the 
states-rights  market,  stars  Ronnie  Burns,  who's  been  pro- 
gressing, with  some  distinction,  in  the  highly  competitive 
television  comedy  field.  He's  called  upon  here  to  essay  a 
strictly  dramatic  role  and  what  his  TV  fans  will  think  of  such 
reverse  casting  is  something  to  ponder.  Moreover,  Burns  may 
be  the  top  "name"  in  the  Brooke  L.  Peters  production  (Peters 
also  doubled  as  director),  but  the  principal  emoting  stint 
goes  to  vocalist  Darrell  Howe;  he,  too,  cast  in  something  far 
and  away  from  his  usual  roles.  Peters'  direction  is  as  un- 
inspired as  his  production  effects.  The  original  story  is  by 
Jane  Mann,  who  also  wrote  the  screenplay  in  collaboration 
with  Harry  Lee.  If  sufficient  promotional  effort  can  be  gen- 
yOur  , erated  around  Ronnie  Burns'  name,  it  might  salvage  a fair 
•ao»  volume  of  attendance. 

Darrell  Howe,  Ronnie  Burns,  Pamela  Lincoln,  Judy 
Howard,  Russell  Bender,  Pat  McMahon. 


Queen  of  the  Pirates  F s” 

Columbia  (604)  80  Minutes  Rel.  Oct.  '61 

Italian-made.  English-dubbed,  this  should  hit  a responsive 
chord  from  amongst  the  obviously  large  audience  segment 
that  constantly  dotes  on  imaginatively  concocted  adventure 
across  the  bounding  main,  and,  since  the  leading  player,  for 
a change  is  a lovely  lady  in  distress,  the  promotion  pitch 
might  well  encompass  the  distaff  side  of  the  ticket-buyers, 
too.  Gianna  Maria  Canale,  who's  essayed  a number  of  roles 
in  recent  American  market  imports,  is  the  girl  laboring  under 
the  illusion  that  fellow  pirate  Jaspe  Jose  is  her  dad;  after  the 
• Commoke  of  battle  with  the  wicked  Duke  (a  grim  Paul  Muller)  is 
lsas  /cleared,  it's  not  so  surprisingly  learned  that  the  Duke  himself 
is  her  father,  and,  moreover,  she's  heiress  to  a sizable  for- 
tune. At  the  same  time,  she  clinches  with  Count  Massimo 
Serato,  who's  also  yearned  to  bring  freedom  to  the  down- 
trodden and  oppressed.  Scilla  Gabel  is  Muller's  daughter, 
too,  but  the  principal  premise  of  Nina  Stresa's  screenplay  ad- 
heres predominantly  to  the  tale  of  woe  leading  to  ecstacy  for 
Gianna  Maria  Canale,  and  what  exhibitor's  to  argue  the 
considerable  footage  devoted  to  his  fetching  form  of  femini- 
nity! Filming  was  in  Super-Cinescope,  black-and-white,  by 
producer  Ottavio  Poggi.  The  Max  production  was  ably 
directed  by  Mario  Costa. 

Gianna  Maria  Canale,  Massimo  Serato,  Scilla  Gabel,  Paul 
Muller,  Livio  Lorenzon,  Giustino  Durano,  Jaspe  Jose. 


The  Last  Hebei  F A“  Drama 

Sterling  World  83  Minutes  Rel.  Aug.  '61 

Past  boxoffice  performance  by  action  dramas  highlighting 
the  fables  and  fiction  of  legendary  heroes  across  the  adven- 
turous American  Western  frontier  has  demonstrated,  cer- 
tainly, there's  a waiting  market  for  the  likes  of  this  Miguel 
Contreas  Torres  production,  filmed  in  vivid  Eastman  Color, 
and  containing  forceful  delineations,  particularly  by  Carlos 
Thompson,  as  the  wronged  man-of-peace  Joaquin  Murrieta, 
who  turns  outlaw  to  gain  vengeance  against  brutal  gold 
miners  in  California  who  have  attacked  his  wife  and  mur- 
dered his  brother;  Rudolph  Acosta,  as  his  first  lieutenant, 
colorfully  labeled  "Three  Fingers"  Jack;  and  Charles  Fawcett, 
as  a grim-countenanced  Texas  Ranger  bent  on  tracking  down 
the  infamous  Murrieta,  after  the  latter's  done  in  a whopping 
300  gold  miners,  the  deed,  of  course,  speeding  demise  for  those 
hombres  responsible  for  wrecking  havoc  with  the  Murrieta 
family.  History  books  have  been  kind  to  Joaquin  Murrieta; 
the  peasants  among  whom  he  lived  revered  the  outlaw 
leader  as  a contemporary  Robin  Hood.  Torres'  production 
and  direction  effects  are  geared  to  constant  action,  of  a 
kind  and  variety  much  accoladed  by  the  audiences  for  which 
'"mis  Sterling  World  Distributors  Corp's.  states  rights  attrac- 
tion is  obviously  earmarked. 

Carlos  Thompson,  Ariadne  Welter,  Rudolph  Acosta, 
Charles  Fawcett,  Lee  Morgan. 


The  reviews  on  these  pages  may  be  fiied  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
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GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
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2562 


BOXOFFICE  BookinGuide  ::  Sept.  18,  1961 


2561 


FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  “The  Sergeant  Was  a Lady"  (U-I) 

Through  an  error  in  the  U.S.  War  Department's  classifying 
of  personnel,  Martin  West,  young  missile  technician,  is  re- 
assigned to  an  island  missile  installation  which  is  mannecleva|j, 
entirely  by  125  WACs  under  the  command  of  Catherinen.  K' 
McLeod,  who  realizes  that  he  will  have  to  remain  until  new 
orders  are  issued  from  Washington.  West  is  assigned  to  his 
new  quarters  by  Venetia  Stevenson,  the  pretty  staff  ser- 
geant, whom  he  finds  attractive  although  she  remains  aloof. 
West  gets  into  many  mixups  with  the  man-hungry  females, 
but  he  remains  to  help  Miss  McLeod  and  the  girls  prove  that 
they  are  as  good  as  men  in  handling  missile  tactics.  The 
WACs  even  send  him  to  the  rival  missile  base  manned  by 
men  and,  when  he  learns  their  secret  tactics,  the  girls  win 
out  in  missile  firing.  West  then  leaves  for  his  new  pest  with 
Venetia  promising  to  wait  for  him. 

EXPLOITIPS: 

Play  up  the  intriguing  title  which  is  similar  to  the  popular 
T Was  a Male  War  Bride,"  etc.  Mention  that  Martin  West 
played  the  title  role  in  “Freckles"  for  20th  Century-Fox  and 
that  Bill  Williams  is  the  star  of  the  TV  series,  “Kit  Carson" 
and  “Assignment:  Underwater." 

CATCHLINES: 

One  GI  and  125  WACs  on  a Lonely  Missile  Base  in  the 
Pacific  . . . It’s  Panic  in  the  Pacific  and  in  the  Pentagon  . . . 
Man  the  Launching  Pads!  Here  Comes  the  Laugh-Rocket  oi 
the  Year! 


THE  STORY:  “Queen  of  the  Pirates"  (Col) 

Beautiful,  hot-tempered  and  capable  of  commanding  a ship 
or  fighting  a duel  better  than  any  man  around,  the  green- 
eyed  Gianna  Maria  Canale  and  smuggler  chieftain  Jaspe 
Jose,  whom  she  believes  to  be  her  father,  finally  are  cap- 
tured by  the  wicked  Duke  Paul  Muller,  who  plans  to  hang 
the  one  and  sell  the  other — along  with  other  kidnapped  girls 
— into  Turkish  harems;  their  lives  are  saved  by  Massimo 
Serato,  Count  of  Santa  Croce,  a nobleman  whom  the  Duke 
hopes  will  marry  his  daughter,  Scilla  Gabel.  Gianna  and 
Jose  embark  on  a career  of  outright  piracy;  Serato  plots  to 
capture  the  girl  and,  instead,  falls  in  love  with  her,  workinq 
v/ith  the  Queen  of  the  Pirates  in  planning  to  frontally  assault-|) — , 
the  feudal  lord's  palace.  Gianna  and  Serato  hold  o'f  the°P|e 
Duke's  men  as  pirates,  peasants  and  smugglers  fight  their 
way  into  the  castle.  The  Duke  is  fatally  wounded,  but  before 
dying,  confirms  Jose's  statement  that  Gianna  is  really  his 
rightful  heiress. 

EXPLOITIPS: 

Since  this  is  rampant  with  duelling  scenes  and  rousing 
swordplay,  contact  fencing  clubs  and  teams  to  help  you 
promote  the  sea  adventure.  Set  a “Queen  of  the  Pirates" 
tourney  for  the  ladies  and  a “King  of  the  Pirates"  for  the  men. 

CATCHLINES: 

A Swashbuckling  Beauty  . . . Crossing  Swords  with  Cut- 
threats  and  Cavaliers. 


THE  STORY:  “The  Last  Rebel"  (Sterling) 

Near  the  California  Gold  Rush  town  of  Sonora,  the  lusty 
and  violent  career  of  Joaquin  Murrieta  begins.  The  legend- 
ary character  lives  a peace 'ul  life  with  his  wife  as  a gold 
prospector  v/hen  one  day  five  miners  accost  her,  killing  her, 
and  then  cause  the  death  by  hanging  of  Murrieta's  brother, 
who  tries  to  stop  the  attack.  Murrieta  (Carlos  Thompson) 
organizes  a bend  of  outlaws  to  prey  on  the  gold  miners. 
Three  hundred  die  before  his  onslaught,  including  those 
responsible  for  his  wife's  and  brother's  deaths.  The  mur- 
ders have  shocked  the  state,  however,  and  full-scale  lav/ 
en'orcement  groups  organize  to  catch  Murrieta's  gang,  but 
all  attempts  fail.  Capt.  Hariv  Love  of  the  Texas  Rangers 
f Charles  Fawcett)  and  hand-picked  deputies  meet  Mur- 
rieta's men  in  a gun  battle  in  the  nroce's  killing  Murrieta 
and  his  first  lieutenant,  “Three  Fingers"  Jack  (Rudolph 
Acosta). 


THE  STORY:  "Mantrap"  (Pena) 

When  Jeffrey  Hunter  saves  David  Janssen's  life  during  a 
Korean  battle,  the  latter  swears  that  he  will  repay  the  deed 
Joubt  by  splittina  any  fortune  he  may  sometime  possess.  Eight 
' tt?0'  years  laten  Hunter's  marriage  is  breaking  up,  despite  the  fact 
he  still  loves  his  alcoholic  wife,  Stella  Stevens.  He  is  carry- 
ing on  illicitly  with  his  secretary,  Elaine  Devry.  Janssen 
comes  into  their  lives  with  a proposition  involving  the  heist- 
ing  of  $3,500,000  in  cash  which  is  arriving  from  a Central 
American  country,  money  to  be  used  by  revolutionists  for 
arms.  Against  Hunter's  better  judgment,  he  joins  his  former 
buddy  in  the  job  on  the  promise  of  getting  hah  of  it.  But 
when  the  heist  is  accomplished  successfully,  despite  a street 
gun  battle.  Hunter  doesn't  want  it.  His  wife's  accidental 
death  looks  like  murder.  Janssen  fails  to  get  away  with  the 
loot,  but  in  the  final  fadeout  Hunter  is  cleared  of  all  charges. 

EXPLOITIPS: 

Place  a gray  steel  suitcase  in  the  lobby  with  a sign  on  it 
stating  there  is  $3,500,000  inside  and  invite  patrons  to  see  the 
picture  so  that  they  can  find  out  how  it  got  there.  Stress  the 
fast  action  and  suspense. 

CATCHLINES: 

An  Action-Splashed  Picture  You  Will  Never  Forget  ...  It  s 
Savage!  It's  Terrifying!  It's  Thrilling!  . . . Thrills  After  Thrills 
— It  Will  Leave  You  Breathless  . . . She  Was  a Girl  You  Loved 
to  Hate. 


THE  STORY:  “The  Explosive  Generation"  (UA) 

High  school  teacher  William  Shatner  attracts  the  wrath  of 
his  superiors  and  women  active  in  the  PTA  when  he  con- 
ducts a sex  survey  among  members  of  the  senior  class.  The 
survey,  upon  which  the  students  themselves  had  insisted, 
resolved  around  essays  each  class  member  had  written  set- 
ting forth  his  or  her  experiences  and  viewpoints  on  the  ver- 
boten  subject.  Whether  or  not  these  papers  are  to  be  made 
available  to  parents  and  the  school  principal  becomes  a 
local  cause  celebre.  Shatner  is  dismissed  because  of  his 
refusal  to  relinquish  the  themes.  The  students  protest  via 
demonstrations.  Shatner  is  reinstated,  Patty  McCormacx  f 
. reads  her  naper  to  her  mother,  thereby  proving  that  she  is  V 

-ome  still  a good  girl  despite  being  suspected  because  of  her  par- 

ticipation in  a wild  all-night  party. 

EXPLOITIPS: 

Tout  Patty  McCormack  as  star  of  “The  Bad  Seed  and  Billy 
Gray  as  “Bud"  in  TV's  “Father  Knows  Best"  series.  Exploit 
newspaper  stories  dealing  with  the  real  high  school  teacher 
who  was  involved  in  the  real  case  set  forth  in  the  film  Ask 
high  school  students  and/or  teachers  to  write  in  their  views 
on  the  importance  of  sex  education  for  teenagers  and  who  is 
responsible  for  it — teacher  or  parent. 

CATCHLINES:  „ . _ 

Were  They  Too  Young  to  Know  About  Love?  ...  A Daring, 
Truthful  Expose  of  Teenage  Sex  Problems. 


THE  STORY:  "Anatomy  of  a Psycho"  (Unitel) 

This  story  is  the  conflict  within  a young  man  torn  by  an 
evil  force  that  makes  him  feel  he  must  exact  a toll  from 
society  that  put  his  brother  in  the  state  gas  chamber.  This 
execution  triggers  the  motive  for  the  story  itself.  A man  is 
tried  and  convicted  of  murder.  During  the  last  visit  to  the 
prison,  the  convicted  man  deliberately  lies  to  his  younger 
brother,  saying  he  is  innocent  of  the  murder  charge^  This 
younger  brother  (Darrell  Howe)  then  takes  it  upon  himself 
to  justify  his  brother's  death  by  committing  various  acts  o. 
revenge  on  those  who  convicted  his  brother.  During  this 
series  of  revengeful  acts,  he  involves  himself  with  a little  sex- 
pot  (Judy  Howard)  who  helps  him  gain  entrance  to  places 
where  he  can  inflict  his  revenge.  Meanwhile,  his  clear- 
thinking  sister,  Pamela  Lincoln,  tries  to  persuade  him  that,  ac- 
cording to  information  gained  through  her  sweetheart,  Ronnie 
Burns,  that  their  brother  was  definitely  guilty  of  the  crime. 
Howe'  finally  accepts  the  truth  and  confesses. 


EXPLOITIPS: 

Set  up  library  displays  on  Murrieta's  reign  of  terror  a 
century  ago.  T e-in  with  a horse-riding  academy  and  the  like^TC 
for  street  ballyhoo.  Note’ 


pfc 


EXPLOITIPS: 

This  marks  a straight  dramatic  role  for  heretofore  cast-m- 
comedy  Ronnie  Burns,  son  of  George  Burns  and  Gracie  Allen. 
Darrell  Hcwe  is  better-known  for  TV  and  recording  work. 


CATCHLINES: 

Noble  by  Birth  . . . Outlaw  by  Fate!  ...  He  Branded  an 
Entire  State  with  Revenge! 


CATCHLINES: 

A Terrifying,  Searching  Expose  . . . Caught  in  a Frenzied 
Nightmare  in  a Web  of  Murder  and  Revenge! 


BOXOFFICE  BookinGuide  ::  Sept.  18,  1961 


RATES:  20(  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


C L [ H H 1 11  IS  HOUSE 


HELP  WANTED 

SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 


House  manager  or  experienced  assist- 
ant, male  or  female,  that  knows  theatre 
operation,  Norfolk,  Virginia  area.  Age 
bracket  25-60.  Air-mail  previous  experi- 
ence, salary,  draft,  and  marital  status 
c/o  Eoxoffice  9353. 


POSITIONS  WANTED 


Projectionist:  Over  15  years  in  theatre 
Complete  sound  and  repair.  Go  anywhere. 
Write  to  902  E.  North  Street,  Staunton, 
Illinois. 


Manager:  18  years  experience  all 

phases  first  run  conventional  theatres. 
Excellent  promotion  man,  married,  sober, 
excellent  references.  Boxoffice  9348. 


Manager  or  assistant.  Desires  evening 
work  in  Chicago  area.  Experienced,  age 
E0.  Call  Albany  2-6046,  Boxoffice  9352. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHI3ITORS,  PROJECTIONISTS  & RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  Tne 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Nowl  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


You  can  do  two  things  to  guard 
yourself  against  cancer:  Have  an 
annual  health  checkup.  Alert  your- 
self to  the  seven  danger  signals 
that  could  mean  cancer:  1.  Unusual 
bleeding  or  discharge.  2.  A lump  or 
thickening  in  the  breast  or  else- 
where. 3.  A sore  that  does  not  heal. 
4.  Change  in  bowel  or  bladder  hab- 
its. 5.  Hoarseness  or  cough.  6.  Indi- 
gestion or  difficulty  in  swallowing. 
7.  Change  in  a wart  or  mole.  If 
your  signal  lasts  longer  than  two 
weeks,  go  to  your  physician.  Give 
him  the  chance  to  give  you  the 
chance  of  a lifetime. 

AMERICAN  CANCER  SOCIETY 


GENERAL  EQUIPMENT— USED 

ASHCRAFT  HYDROARCS,  $195.00;  Peer- 
less Magnarcs,  $225;  Simplex  or  Strong 
1KW  arcs,  $49.50;  Simplex  magazines, 
$4.95.  Worth  more  in  parts.  S.O.S.,  602 
W.  52nd,  New  York  19. 


Mechanisms,  standard-super  & E,  7 
Simplex,  also  movements,  as  is  or  rebuilt. 
Bargains.  Lou  Walters  Repair  Service, 
8140  Hunnicut  Rd.,  Dallas  28,  Texas. 


Complete  booth  equipment,  lenses,  etc., 
500  International  chairs,  plastic  screen, 
14x26'.  Also  350  speakers  and  posts,  com- 
plete drive-in  booth.  Motiograph,  Ashcraft 
11mm  lamps.  Strong  rectifiers,  100x60-foot 
screen  tower.  Box  489,  Price,  Utah. 


GENERAL  EQUIPMENT— NEW 

DURABLE  MASONITE  MARQUEE  LET- 
TERS, fit  Wagner,  Adler,  Bevelite.  Black 
or  red.  4",  40c;  8",  60c;  10",  75c;  12", 
$1.00;  14",  $1.50;  16",  $1.75;  17”,  $2.00; 
24",  $3.00  (10%  discount  100  letters,  or 
over  $60.00  list).  S.  O.S.,  602  W.  52nd, 
New  York  19. 


EQUIPMENT  WANTED  

Wanted:  15  to  20  HP  generator  with 
controls;  Pair  90  A Ashcraft  rotating  car- 
bon lamps  or  equal;  One  3 flavor  car- 
bonizer  drink  machine.  Other  booth  equip- 
ment, lowest  price  first  letter.  Boxoffiee 
9351. 


Wanted:  One  hundred  very  good  used 
seats  in  northern  Minnesota.  State  price. 
Grand  Theatre,  Baudette,  Minn. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1,  j 
Ohio. 


- ..  - | 

BUSINESS  STIMULATORS 
Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty  I 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be  ! 
used  for  KENO,  $4.50  per  M.  Premium  j 
Products,  346  West  44th  St.,  New  York  ' 
36,  N.  Y. 


Midget  Bibles.  $50/thousand.  lxl  */2  ” ” , 

224  pages.  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 


Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


Want  to  lease  or  manage  drive-in  the- 
atre in  Colorado.  Experienced  all  phases.  ' 
Married,  young  and  college  educated,  j 
Boxoffice  9345. 


Want  to  lease  theatre,  central  Texas. 
Experienced  all  phases.  Reed  Whatley, 
Phone  MO  7-9964,  Write  4115  Dumbonton 
Road,  Houston  25.  | 


Wanted:  To  buy  or  lease  drive-in  or 
conventional  in  Florida,  in  town  5,000  or 
over.  Must  be  showing  profit.  Boxoffice 
9354. 


THEATRES  FOR  SALE 


West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 


ILLNESS  forces  sacrifice  sale  modern 
brick  and  steel  theatre,  stereophonic 
sound,  36'  screen,  420  seats.  Apartments 
and  space  rental.  Contact,  Otto  Soren- 
sen, Powers  Lake,  North  Dakota. 


Fine  Iowa  Theatre.  Owner  retiring 
cfter  25  years.  $12,000  handles.  Boxoffice 
9344. 


No.  Calif.  Closed  situation.  Two  down- 
town and  17  acre  drive-in.  Top  condition, 
includes  realty,  personality,  furnishings, 
equipment.  Low  down  payment  to  right 
party.  Retiring  owners  make  plenty  here. 
Write  Clark  Agency,  Realtors,  1110  So. 
El  Camino  Real,  San  Mateo,  Calif. 


Established  drive-in  movie  theatre  New 
pre-stressed  concrete  screen,  220  speakers, 
projectors,  snack  bar,  etc.  24  platted 
lots  comprising  one  city  block  of  com- 
mercial frontage  included.  $60,000  com- 
plete, terms  available.  Contact  B.  T. 
Arbuckle,  Aldredge  Realty  Co.,  Box  1425, 
Bradenton,  Florida. 


For  Sale:  Modern  theatre,  350  seats. 

Good-  location.  Keith  Palmer,  Tekamah, 
Nebr. 


Two  California  Theatres.  Indoor  and 
drive-in,  only  two  theatres  in  town  of 
12,000.  $54,000  will  handle.  Theatre  Ex- 
change Co.,  260  Kearney  St.,  San  Fran- 
cisco 8,  California. 


THEATRE  TICKETS 


Prompt  Service.  Special  printed  roll 
tickets.  100,000,  $37.95,  10,000,  $12.75; 

2,000,  $5.95.  Each  change  in  admission 
price,  including  change  in  color,  $4.25 
extra.  Double  numbering  extra.  F.O.B. 
Kansas  City,  Mo.  Cash  with  order.  Kansas 
City  Ticket  Co.,  Dept.  11,  109  W.  18th 
Street,  Kansas  City  8,  Mo. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25”,  55c  ea.;  27"x27 ",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


Theatre  chairs,  used:  International,  Bodi- 
form,  Plywood.  New  chairs.  Lone  Star 
Seating,  Box  1734,  Dallas. 


BUSINESS  OPPORTUNITIES 

For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


Want  Ads  Work  Fast! 
Get  Results  at  Once! 
BOXOFFICE 


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STREET  ADDRESS  


TOWN  STATE  ... 

NAME POSITION 


BOXOFFICE  ::  September  18,  1961 


txUttil&is 

tell 

CUel  Balm 

(Editor  - FILM  DAILY) 

about  their 

MOST  VALUABLE  ADVERTISING  MEDIUM 


Editor’s  Report 


Questions  and  Answers 

. . . travelling  Coast  to  Coast 
By  CHESTER  B.  BAHN 


...what  do  theatre  men  have  to  say  about  advertising  media, 
and,  specifically,  which  medium  do  they  regard  as  basic?  The 
consensus:  the  motion  picture  “coming  attraction"  trailer.  It 
takes  precedence  over  newspaper  advertising  rated  second  in 
the  merchandising  derby. 

Why  is  this?  Well,  here  is  the  reasoning: 

“The  trailer  reaches  the  backbone  of  the  motion  picture 
audience  — the  more  frequent  moviegoer  upon  whom  the 
theatre  must  rely  to  stay  in  business." 

There  is  no  disposition  to  brush  off  newspaper  advertis- 
ing, of  course.  Its  importance  is  underscored  by  the  fact  that 
theatres  employ  it,  and  in  most  cases  pay  a premium  space  rate 
to  do  so.  But  as  many  theatre  men  agreed,  there  is  no  guar- 
antee that  it  will  be  read,  whereas  the  trailer  is  both  seen-and- 
heard.  And,  as  one  Midwestern  exhib.  put  it,  “You  get  action 
in  a trailer." 


That’s  why  Showmen  agree: 

TRAILERS  are  your  “BEST  BUY”  in  ADVERTISING! 


IMT10I1M 


Screen 

pmtif  moor  l 


SERVICE 

of  ntf  moos mr 


SEPTEMBER  25,  1961 


The  Guns  of  Novorone 


The  Pit  and  the  Pendulum 


The  Parent  Trap 


TOP  HITS 

OF  THE 

SUMMER  QUARTER 

{ June  through  July 

Page  10 


. ■Bf  'i  MHuKl  1 ~ ...  i 

iBs  JgjSS^/% 

254% 

_ -W&S^  '%js&  t Jm 

DIRECTED  BY 


VINCENT  SHERMAN 


SCREENPLAY  BY 


OSCAR  SAUL »»» CECIL  DAN  HANSEN 


COLOR  by  DE  LUXE 

GnemaScOPEz 


20th’s  Happy,  Happy  Christmas  Package  of  Cheer! 


She's  tangling  with  he-men  who 
want  to  stay  free- men. . . 


STEVE  m 

FORREST  GRirr,T" 

Ml 

PROMISE 

THELMA  ID 

RinER  SCOTT 


and  showing  you  what 
a gal's  gotta  do 
to  get  a guy 
\ to  say  "I  do"! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Editor;  Jesse  Shlyen,  Managing 
Editor;  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modern  Theatre 
Section.  Telephone  CHestnut  1-7777. 
Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
M.  Mersereau,  Associate  Publisher  & 
General  Manager;  Al  Steen.  Eastern  Edi- 
tor. Telephone  COlumbus  5-8370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
Clow.  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbeacb 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28.  Calif.  Ivan  Spear,  manager,  Tele- 
phone Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
steln,  manager.  Telephone  DUnklrk  8-2286. 
London  Office:  Anthony  Grnner,  1 Wood- 
berry  Way.  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  is  In- 
cluded In  the  first  Issue  of  each  month. 
Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 
25th  St. 

Boston:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlverslty 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Gulnan,  5927  Wlnton. 
Denver:  Bruce  Marshall.  2881  S.  Cherry 
Wav. 

Des  Moines:  Pat  Cooney,  2727  49th  St. 

Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  WOndward  2-1144. 

Hartford:  Allen  M.  Wldem.  Cn  9-8211 
Jacksonville:  Robert  Cornwall.  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E  99  St. 
Milwaukee:  W'm.  Nlchol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St  OlAuds  Ave 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Pittsburgh:  R.  F.  Kllngensralth,  516  Jean- 
ette. Wllklnsburjg,  CHurchlll  1-2809. 
Portland.  Ore.:  Arnold  Marks.  Journal. 
Providence:  Wm.  Trambukls,  Loew's  State. 
St.  Louis:  Joe  & Joan  Pollack.  7335 
ShaftsbHry,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Barusch,  25  Tay- 
lor St..  OBdway  3-4813:  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington:  Charles  Hurley.  306  H.  St. 
N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St.. 
Jules  Larocfaelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayview  Ave.  Willowdale, 
Ont.  W.  Gladlsb. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beacb. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City. 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition.  $7.50. 

SEPTEMBER  2 5,  1961 

Vol.  79  No.  23 


MEANS  FOR  IMPROVEMENT 


IN  HIS  keynote  address  at  the  annual  con- 
vention of  the  Missouri-Illinois  Theatre 
Owners  at  St.  Louis,  John  W.  Keiler  II,  presi- 
dent of  the  Columbia  Amusement  Co.  of 
Paducah,  Ky.,  set  forth  a basis  for  improving 
conditions  in  the  motion  picture  industry.  He 
advocated  (1)  a return  to  block-booking;  (2) 
permission  for  former  affiliated  circuits  to  enter 
production;  (3)  the  establishment  of  a research 
program,  one  result  of  which  could  be  technical 
improvements;  and  (4)  a well-financed  public 
relations  program. 

All  of  these  ideas  have  been  sounded  before 
and  some  attempts  to  bring  them  to  fruition 
have  been  made.  But,  thus  far,  their  advocacy 
has  brought  little  progress.  Still,  it  is  within 
the  province  of  possibility,  that  the  “right 
action”  on  two  of  the  points  that  require  ap- 
proval of  the  Department  of  Justice  could  bring 
the  desired  results.  We  refer  to  Points  1 and  2. 

Experience  has  shown  that  the  outlawing  of 
block-booking  has  had  an  adverse  effect,  even 
on  those  who  sponsored  and  strongly  supported 
this  action.  Not  only  did  this  raise  film  rental 
costs  but  it  has  been  a direct  cause  of  the 
product  shortage  and,  as  well,  almost  destroyed 
the  industry’s  ability  to  discover  and  develop 
new  screen  personalities.  Adding  to  the  ob- 
structiveness of  this  move  was  the  divorcement 
of  production-distribution  from  theatre  affiliates, 
which  changed  the  whole  pattern  of  picture- 
making, further  cutting  down  on  picture  output 
and  bringing  about  policies  and  practices  that 
have  proved  to  be  far  worse  than  those  which 
previously  existed. 

These  ill  effects  soon  became  known  and 
the  Department  of  Justice  was  apprised  of  them, 
with  appeals  from  exhibitor  groups — and  dis- 
tributors— to  modify,  if  not  eliminate,  the  re- 
strictions that  hampered  this  industry’s  growth. 
But,  even  though  what  has  been  termed  “illegal” 
for  this  industry  is  not  applied  to  other  indus- 
tries, no  tangible  relief  has  been  offered.  The 
very  thing  that  the  Government  declared  to 
be  its  purpose — to  stimulate  competition  and 
thereby  increase  the  product  output  and  a 
betterment  of  the  status  of  motion  picture  thea- 
tres— has,  instead,  turned  out  to  be  the  reverse. 
Maybe  another  try,  a stronger  appeal  than 
heretofore  has  been  made,  will  lead  to  getting 
the  industry  on  the  right  course. 

There  are  many  kinds  of  research  in  which 
this  industry  should  regularly  and  constantly 
engage.  It  would  point  the  way  to  discoveries, 
not  only  in  technological  advances  but  of  other 
ways  through  which  the  public  could  be  better 
served.  Mr.  Keiler  suggests  that  the  development 
of  3-D  films  without  glasses  might  be  one  result, 
affording  the  industry  another  great  advantage 
over  television — unless  television  beats  us  to  the 


punch,  which  several  times  has  been  rumored. 
But,  as  in  other  things  for  the  collective  industry’s 
good,  research  is  an  undertaking  that  the  whole 
industry  should  support  as  actively  and  as  fully 
as  possible. 

Certainly,  a well-financed  public  relations 
program  would  be  of  benefit  to  the  industry, 
hut  we  do  not  believe  it  is  necessary  or  desirable 
“to  engage  an  outside  public  relations  firm”  to 
sell  the  moviegoing  habit  to  the  public,  as  Mr. 
Keiler  suggests.  We  have  plenty  of  capable  ad- 
vertising and  promotion  people  in  this  business 
who  have  the  know-how  for  doing  the  job.  But 
what  is  lacking  is  the  sufficiency  of  funds  that 
would  make  possible  their  doing  the  best  job. 
Here,  again,  collective  effort  is  required.  And, 
too,  it  has  to  be  a continuing  effort,  not  just 
a sometime  thing  that  is  motivated  by  sudden 
impulse. 

Financing  such  a program  via  contributions 
of  one  per  cent  of  their  film  rentals  by  exhibi- 
tors would  be  a good  way  of  doing  it.  But,  some 
other  method  will  have  to  be  found,  as  similar 
proposals  in  the  past  have  failed  to  jell.  More- 
over, promotion  programs  died  a-boming,  be- 
cause exhibitors  did  not  come  through,  volun- 
tarily or  otherwise,  with  a sufficient  fund,  even 
though  distributors  agreed  to  match  dollar-for- 
dollar  the  contributions  of  exhibitors. 

Here,  too,  another  try  is  in  order — and  it 
would  seem  obligatory  for  exhibitors  to  lead 
the  way. 

★ ★ 

The  Best  Medium 

In  a newspaper  article  the  other  day,  Dore 
Schary,  former  production  head  of  MGM  who  is 
producing  a series  of  specials  for  television,  was 
quoted  as  follows: 

“I’m  interested  in  television  and  I find  there 
are  so  many  things  it  does  well — news,  comment 
and  the  like.  But,  if  I have  a good  piece  of  fiction 
I want  to  produce,  I still  prefer  to  take  it  into  a 
theatre — the  stage  or  motion  pictures.  For  one 
thing,  it  will  not  be  interrupted  three  or  four 
times  with  commercials.  And  it  can  be  done 
better.” 

Indeed  it  can!  Better  on  the  stage  than  in  TV, 
and  better  still  in  a theatrical  motion  picture. 
Evidently  other  producers  agree  with  Mr. 
Schary,  for  many  who  sojourned  in  TV  are  re- 
turning to  the  theatrical  film  fold  with  big  and 
important  story  properties  which  need  the  scope 
that  only  the  theatrical  screen  can  provide. 


Three  Forums  to  Highlight 
TOA-NAC  Convention 


NEW  ORLEANS  — A merchandising 
meeting  devoted  to  current  and  upcoming 
motion  pictures  and  forums  on  concessions 
and  drive-in  theatre  operations  will  high- 
light the  14th  annual  convention  of  The- 
atre Owners  of  America  to  be  held  at  the 
Hotel  Roosevelt  here  October  8-12. 

The  five-day  convention  will  be  held 
concurrent  with  that  of  the  National 
Ass’n  of  Concessionaires,  with  NAC  con- 
ducting the  concessions  forum  at  a joint 
meeting  with  TOA  the  morning  of  Wednes- 
day, October  11.  The  industry  trade  show 
will  run  October  8-11. 

Directors  of  TOA  will  meet  Sunday 
afternoon  to  consider  a number  of  indus- 
try problems  and  elect  a new  slate  of 
officers.  The  presidency  is  wide  open,  as 
Albert  Pickus  of  Stratford,  Conn.,  is  re- 
ported reluctant  to  accept  a third  term. 
The  slate  is  to  be  presented  by  a nomina- 
ting committee  consisting  of  E.  D.  Martin, 
president  of  Martin  Theatres  of  Georgia, 
chairman;  Arthur  Lockwood,  Lockwood 
and  Gordon  Theatres,  Boston;  David 
Wallerstein,  president  of  Balaban  & Katz, 
Chicago;  T.  G.  Solomon,  Solomon  The- 
atres, McComb,  Miss.;  Mitchell  Wolfson, 
Wometco  Enterprises,  Miami;  James  Gay- 
lord, president,  Alabama  Theatres  Ass’n, 
and  Robert  Selig,  National  Theatres  and 
Television,  Los  Angeles. 

Day-by-day  high  points  of  the  conven- 
tion will  be:  Monday,  October  9 — Show- 
manship Crusade,  luncheon  address  by 
Laurence  Tisch,  president  of  Loew’s  The- 
atres, evening  get-together  cocktail  party; 
Tuesday,  October  10  — merchandising 
meeting,  and  screening  of  Paramount’s 
“Blue  Hawaii,”  followed  by  Hawaiian  luau 
party;  Wednesday,  October  11 — conces- 
sions forum,  Columbia  Pictures  cocktail 
party  and  trailers  screening,  Pepsi-Cola 
Mississippi  river  boat  ride  and  buffet  sup- 
per; Thursday,  October  12 — drive-in 
forum,  luncheon  address  by  producer  Ross 
Hunter,  Universal-International  trailers 
screening.  National  Carbon  Co.  cocktail 
party,  and  the  president’s  banquet  with 
the  Coca-Cola  Co.  as  host. 

Form  Licensing  Company 
For  Instant  Sync  Process 

NEW  YORK  — Instant  Synchronization 
Corp.  has  been  formed  here  as  production 
and  licensing  organization  for  Instant 
Sync,  a post-synchronization  and  dubbing 
process.  The  process  is  said  to  eliminate 
the  present  slow  and  expensive  procedure 
and  provide  an  accurate,  almost  instan- 
taneous method  of  performing  the  task. 

A five-man  board  of  directors  was  elected 
at  the  company’s  first  stockholders  meet- 
ing. The  board  consists  of  Jean  H.  Lenauer, 
president;  Myer  P.  Beck,  secretary-  treas- 
urer; Ephraim  London,  attorney,  and  Wil- 
liam J.  Ruane  and  Edward  B.  Goodnow  of 
Kidder,  Peabody  & Co.,  Inc. 

The  new  corporation  plans  to  put  into 
immediate  production  the  construction  of 
additional  machines  for  the  post-syn- 
chronization and  dubbing  of  English  and 
foreign  films  of  all  languages  and  will 
move  into  international  operations. 


Ticket-Back  Guarantee 
Planned  by  Texas  Chain 

DALLAS — As  probably  the  first  U.  S. 
circuit  to  approach  patron  satisfaction 
with  a “movie  guarantee  ticket-back”  pass, 
Trans-Texas  Theatres  will  inaugurate  this 
plan  October  1 in  nine  of  the  circuit’s  11 
theatres  in  six  Texas  cities. 

The  pass  will  be  given  to  patrons  who 
do  not  enjoy  a picture  being  shown  on 
one  of  the  circuit’s  screens  and  will  be 
honored  Monday  through  Thursday,  with 
the  exception  of  holidays  and  roadshow 
engagements.  The  Fine  Arts  Theatre, 
Dallas,  will  be  excluded  as  will  the  Capri 
in  Dallas  and  the  Capri  in  El  Paso,  both 
of  the  latter  being  converted  to  show  Cin- 
erama films. 

“We  try  to  offer  the  finest  motion  pic- 
tures available,  but  we  are  the  first  to 
agree  that  not  every  person  will  complete- 
ly enjoy  every  movie,”  according  to  Norm 
Levinson,  general  manager  of  the  theatre 
chain. 

The  plan  will  work  like  this:  If,  after 
seeing  five  minutes  or  the  full  show,  a 
patron  is  not  happy  with  the  picture,  he 
can  obtain  a movie  guarantee  ticket-back 
pass  by  presenting  the  stub  of  his  paid 
admission  ticket  to  the  theatre  manager 
or  assistant  manager.  This  guarantee  is 
good  for  family  groups,  as  well  as  indi- 
viduals. 

The  Trans-Texas  managers  convention, 
scheduled  to  start  in  Dallas  September  12, 
has  been  postponed  to  a later  date  because 
of  damage  to  the  circuit’s  drive-in  theatres 
in  Austin  from  hurricane  Carla. 


Named  Local  Coordinator 
For  NAC  Convention 

CHICAGO — J.  D.  Douglass  sr„  of  the 
J.  D.  Douglass  Concessions,  Audubon  Park, 
New  Orleans,  has 
been  appointed  local 
coordinator  for  the 
National  Ass’n  of 
C o n cess  ionaire’s 
forthcoming  conven- 
tion at  the  Roose- 
velt Hotel,  New  Or- 
leans, October  8-12, 
it  was  announced  by 
Augie  J.  Schmitt  of 
the  Houston  Popcorn 
and  Supply  Co.,  and 
NAC  executive  vice- 
president  and  gen- 
eral convention 
chairman. 

Douglass  is  recognized  among  city  park 
executives  as  a successful  concessionaire. 
His  knowledge  of  the  city  and  ability  to 
get  things  done  will  be  a great  asset  to 
NAC  in  convention  planning. 

Mrs.  J.  D.  Douglass  sr.  (Marian)  will 
assist  with  ladies  programs  and  activities 
at  the  New  Orleans  convention. 


Says  Exhibitors  Less 
Interested  in  'Names' 

NEW  YORK — Exhibitors  are  not  asking 
“Who’s  in  it?”  as  much  as  they  used  to 
when  a salesman  has  a picture  to  sell.  That 
opinion  was  expressed  by  Rube  Jackter, 
vice-president  and  general  sales  manager  of 
Columbia  Pictures. 

It  used  to  be  that  exhibitors  would  shy 
away  from  any  picture  that  wasn’t  loaded 
with  star  names,  Jackter  said.  Or,  at  least, 
they  wanted  a picture  that  was  headlined 
by  a pair  of  well-known  stars.  Jackter 
said  he  had  noted  a tendency  on  the  part 
of  exhibitors  to  swing  away  from  demand- 
ing big  names  and  becoming  more  inter- 
ested in  the  subject  matter  of  a film. 
Showmen  are  responding  to  new  talent 
and  are  giving  it  greater  exposure  than  ever 
before,  he  said.  They  feel  that  they  have 
to  because  new  faces  must  be  developed. 

Jackter  said  he  found  that  exhibitors 
were  taking  a new  look  at  the  business. 
They  are  finding  that  there  is  plenty  of 
business  if  they  will  go  after  it  and  have 
found  that  new  enthusiasm  can  be  in- 
stilled in  their  patrons  through  remodeling 
and  improvements  in  their  theatres.  The 
public  is  still  shopping  for  its  entertain- 
ment, he  said,  and  personal  comfort  is  a 
big  magnet. 

Television  was  a “dud”  this  past  summer 
and  it  drove  many  patrons,  who  had  been 
stay-at-homes,  to  the  theatres.  Jackter 
said  he  believed  that  the  created  momen- 
tum would  continue  so  that  theatres  would 
cash  in  on  television’s  failure  to  entertain. 

The  strong  product  on  the  way,  not  only 
from  Columbia  but  from  all  companies, 
will  result  in  a continued  pickup  in  patron- 
age, Jackter  asserted. 


Upper  N.Y.  Exhibitors 
Form  Allied  Affiliate 

BUFFALO  — Making  its  first  formal 
move  to  expand  its  lineup  of  regional 
affiliates,  since  the  new  administration 
took  over,  Allied  States  Ass’n  on  Monday 
(18)  helped  organize  an  upstate  exhibitor 
organization  to  be  known  as  Allied  The- 
atres of  New  York  State.  Thirty-seven 
exhibitors,  operating  approximately  100 
theatres,  from  Buffalo,  Niagara  Falls, 
Syracuse,  Rochester,  Binghamton,  James- 
town, Elmira  and  other  cities  in  upper 
New  York  attended  the  meeting. 

Marshall  Fine,  national  president,  and 
Milton  H.  London,  executive  director,  were 
present  to  assist  in  launching  the  unit. 

The  exhibitors  named  an  executive  com- 
mittee with  powers  to  establish  a perman- 
ent office  and  to  administer  the  new  or- 
ganization until  officers  and  board  di- 
rectors are  elected.  Named  to  the  group 
were  Sidney  Cohen,  Dewey  Michaels, 
Manny  Brown  and  Myron  Gross,  Buffalo; 
Charles  Finnerty,  Jamestown;  Charles 
Martina,  Rochester;  Robert  Hayman, 
Niagara  Falls;  Herbert  Slotnick,  Syracuse, 
and  Sam  Suness,  Binghamton. 

Cohen,  who  operates  drive-in  theatres 
in  the  Buffalo  area,  spark-plugged  forma- 
tion of  the  new  unit  when  he  called  a 
smaller  exhibitor  group  together  Septem- 
ber 5 to  consider  formation  of  an  Allied 
group.  Key  figures  with  him  in  the  plan- 
ning were  Gross,  who  heads  Cooperative 
Theatres  of  Buffalo,  and  Brown  who  is  film 
buyer  for  a number  of  drive-in  theatres. 


J.  D.  Douglass  sr. 


4 


BOXOFFICE  ::  September  25,  1961 


St.  Louis  Keynoter  Urges: 

Return  of  Blockbooking , 
Filmmaking  by  Circuits 


Requests  for  Capital 
Reflect  Optimism 

NEW  YORK — Industry  optimism  appar- 
ently is  drifting  into  non-industry  channels 
and  is  being  reflected  in  the  increased  in- 
quiries for  financing  by  independent 
producers. 

A source  of  information  on  that  sub- 
ject is  the  Industrial  Funding  Corp.  which 
provides  business  and  financial  assistance 
to  corporations  and  organizations  which 
wish  to  expand  and/or  diversify. 

A company  spokesman  said  last  week 
that  the  Business  Acquisition  Institute,  a 
division  of  the  company,  had  received  a 
large  number  of  requests  for  capital  from 
independent  producers  who  had  expressed 
the  highest  optimism  over  the  future  of 
motion  pictures.  He  added  that  investment 
capital  for  film  production  was  available,  a 
situation  that  was  more  difficult  to  meet  a 
few  years  ago. 

The  feeling  is,  the  spokesman  said,  that 
the  film  industry  “is  out  of  the  woods”  and 
that  the  fear  of  television  had  disappeared. 
The  improvement  in  pictures  and  the  ap- 
parent upswing  in  production  show  an 
increased  marketability  of  product. 

In  addition,  a large  motion  picture  the- 
atre circuit  has  asked  IFC  to  contact 
smaller  circuits  with  the  view  of  acquiring 
them  or  becoming  partners,  the  spokesman 
said.  He  said  he  was  looking  for  privately 
owned  circuits  which  could  be  purchased 
or  become  a part  of  the  existing  circuit. 

Nobody  is  “running  scared”  any  more 
and  the  prospects,  based  on  the  inquiries 
received  by  the  company,  reflect  a healthy 
outlook,  he  concluded. 

Files  $1,200,000  Suit 
Vs.  Pathe  and  Others 

LOS  ANGELES — A $1,200,000  lawsuit, 
charging  breach  of  contract  and  alleging 
fraud  and  conspiracy  to  defraud,  has  been 
filed  here  against  eight  motion  picture  in- 
dustry firms  and  the  Theatre  Owners  of 
America  by  Advertising  Engineers  Corp. 
Defendants  in  the  action  are  America 
Corp.,  Motion  Picture  Investors,  Inc., 
Pathe-Alpha  Finance  Co.,  Pathe-America 
Distributing  Co.,  Pathe  Laboratories,  Pro- 
ducers and  Distributors  Finance  Corp., 
Republic  Pictures  Corp.,  Sutton  Pictures 
Corp.  and  TO  A. 

The  complaint  charges  that  Pathe 
Laboratories,  acting  for  itself  and  the  other 
defendants,  employed  Advertising  Engi- 
neers to  sell,  advertise  and  exploit  certain 
motion  pictures  to  be  produced,  among 
them  “The  Deadly  Companions,”  currently 
in  release.  Compensation,  it  is  charged, 
was  to  be  equal  to  five  per  cent  of  the  gross 
receipts  on  the  pictures. 

Advertising  Engineers  charges  that, 
after  some  of  the  pictures  had  been  pro- 
duced and  some  put  into  distribution,  the 
defendants  deliberately  and  willfully  with- 
held compensation.  The  complaint  also  al- 
leges that  because  of  Advertising  Engi- 
neers services  and  plans,  Pathe  Labora- 
tories increased  its  business  and  realized 
considerable  profits. 

Advertising  Engineers  Corp.,  an  adver- 
tising and  marketing  agency,  is  headed  by 
Edward  R.  Halperin,  who  in  the  past  pro- 
duced films  for  United  Artists,  Universal, 
First  National,  Metro-Goldwyn-Mayer, 
Paramount  and  other  companies. 


ST.  LOUIS — John  W.  Keiler,  president 
of  Columbia  Amusement  Co.  of  Paducah, 
Ky.,  made  some  off-beat  proposals  in  his 
keynote  speech  to  the  Missouri-Illinois 
Theatre  Owners  Ass’n  convention  here 
Monday  (18). 

Keiler  proposed  that  exhibition  persuade 
the  Department  of  Justice  to  permit  block- 
booking. This,  he  said,  would  be  advanta- 
geous to  both  the  distributor  and  exhibitor. 
He  said  that  the  distributor  would  save  a 
great  deal  of  selling  expense  and,  thereby, 
be  more  agreeable  to  enter  into  an  overall 
equitable  deal. 

The  Kentucky  showman  also  suggested 
that  the  Justice  Department  again  be  con- 
tacted and  requested  that  the  divorced  cir- 
cuits be  permitted  to  enter  production.  If 
this  approval  were  obtained,  he  contended, 
and  more  pictures  were  made  available, 
“then  the  law  of  supply  and  demand  will 
take  care  of  the  terms.  We  will  then  be 
able  to  keep  a greater  amount  of  the  gross 
on  blockbusters  to  help  absorb  the  losses 
on  some  of  the  other  pictures  we  play.” 

Keiler  further  proposed  that  an  outside 
public  relations  firm  be  engaged  to  sell  the 
moviegoing  habit  to  the  public.  He  said  it 
should  be  fashionable  again  to  say,  “We’re 
going  to  the  movies”  rather  than  “I  haven’t 
been  to  a movie  in  over  a year.” 

This  can  be  accomplished,  he  said,  by  a 
big,  well-financed  public  relations  pro- 
gram. The  only  practical  way  to  finance  it 
would  be  for  exhibitors  to  contribute  one 
per  cent  of  all  film  rentals  to  a special  fund 
and  for  distributors  to  do  likewise. 

Keiler  also  urged  united  effort  in  re- 
search so  that  the  industry  could  offer  the 
paying  public  something  it  cannot  get  free 
on  TV  sets,  such  as  3-D  films  without 
glasses. 

Keiler  prefaced  his  proposals  with  the 
statement  that  theatres  can  gross  more  on 
top  pictures  today  than  ever  before  and  yet, 
because  of  the  scarcity  of  pictures,  “we  are 
forced  to  pay  exorbitant  rentals,  and 
though  a distributor  can  cover  all  his 
losses  and  show  a profit  for  the  year  by 
having  one  big-grossing  picture,  we,  as 
exhibitors,  cannot.” 

The  keynoter  said  exhibition  had  many 
problems,  “but  I think  that  they  can  be 
licked,  and  they  will  be  licked.” 


Phil  Harling  Says  $240,000 
Needed  to  Fight  Pay  TV 

ST.  LOUIS — To  undertake  the  grass 
roots  campaign  against  pay  television,  the 
Joint  Committee  Against  Pay  TV  will  need 
$240,000  and  exhibitors  must  act  quickly 
if  they  want  to  survive,  Philip  F.  Harling, 
committee  chairman,  told  the  Missouri- 
Illinois  Theatre  Owners  Ass’n’s  convention 
here  Monday  (18).  Harling  pointed  out 
that  legal  counsel  must  be  retained,  a 
public  relations  firm  must  be  established 
on  a national  scale  and  literature  must  be 


prepared,  as  well  as  having  sufficient  funds 
to  handle  the  mailing  of  the  vast  amount 
of  needed  material. 

There  are  a number  of  undetermined 
facets  of  pay  television,  Harling  said,  such 
as  whether  it  is  in  the  public  interest, 
whether  it  is  legal,  whether  it  will  destroy 
free  television  and  whether  exhibitors  can 
survive  it.  He  said  a judicial  interpreta- 
tion and  a legislative  policy  must  be  de- 
termined before  the  questions  can  be 
answered.  While  expressing  the  opinion 
that  pay  TV  could  never  succeed,  Harling 
said  that  even  in  the  testing  and  ultimate 
failure,  pay  TV  could  disrupt  the  business, 
subvert  production  sources  and  cause  thea- 
tre failures. 

Harling  urged  exhibitors  to  contribute 
to  the  cause  and  to  solicit  other  exhibitors 
in  the  fight.  The  amount  to  be  asked  from 
each  territory  will  be  based  on  the  per- 
centage which  a territory  contributes  to 
the  national  grosses.  For  example,  St.  Louis 
is  a five  per  cent  territory  and  five  per 
cent  of  the  needed  $240,000  would  be 
$12,000,  which  Harling  described  as  a 
small  amount  to  pay  as  insurance  against 
the  advent  of  a system  which  could  put 
many  theatres  out  of  business.  He  noted 
that  Phonevision  and  Telemteter  each  had 
spent  more  than  $10,000,000  to  develop 
their  systems  and  were  ready  to  spend 
many  more  millions  to  attain  a small  por- 
tion of  the  national  circulation. 


Ask  for  More  Pictures 
For  Family  Viewing 

ST.  LOUIS — Exhibitors  at  the  Missouri- 
Illinois  Theatre  convention  this  week 
adopted  a resolution  strongly  urging  pro- 
ducers to  make  more  family-type  pictures. 
The  theatremen  also  adopted  a resolution 
to  be  forwarded  to  producers  in  which  they 
declared  that  the  increased  use  of  sex  in 
motion  pictures  will  prove  detrimental  to 
the  industry. 

TOA  Enrolls  New  Members 
In  Texas,  Fla.  and  Md. 

NEW  YORK — New  members  of  Theatre 
Owners  of  America  in  Texas,  Florida  and 
Maryland  have  been  announced  by  Albert 
M.  Pickus,  TOA  president. 

They  are  Eddie  Joseph,  member  of  the 
Texas  Drive-In  Theatre  Owners  Ass’n,  who 
enrolled  his  Austin  Drive-In  Theatre;  J. 
Edgar  Lillard,  a member  of  the  Maryland 
Theatre  Owners  Ass’n,  who  enrolled  his 
Stanton  Art  Theatre,  Washington,  D.C., 
and  James  J.  Tringas,  who  enrolled  his 
Tringas  Theatre,  Fort  Walton  Beach,  Fla. 

Tringas  and  his  wife  will  attend  TOA’s 
annual  convention  in  New  Orleans,  October 
8-12. 


H.  G.  Wells  Story  to  AIP 

NEW  YORK — Screen  rights  to  H.  G. 
Wells’  “When  the  Sleeper  Wakes”  have 
been  purchased  by  American  International. 


BOXOFFICE  September  25,  1961 


5 


<%JniveUa£ CAPS  ITS  EXCITING 

WITH  A HUGE  NATIONAL  MAGAZINE  ADVERT! SI 


ci  woman  who 
her  eyes  to  shame ... 
ened  her  heart  to  Lo 


tm 


A 


ds  aimed  to  reach  the 
hearts  of  Millions// 


in  McCALL'S*  COSMOPOLITAN 
GOOD  HOUSEKEEPING*  LOOK 
HARPER'S  BAZAAR  • SEVENTEEN 
REDBOOK  * PHOTOPLAY  * TRUE  STORY 

and 

SUNDAY  PICTORIAL  REVIEW 

distributed  by: 

New  York  Journal-American  • Chicago  American 
Los  Angeles  Examiner  • Boston  Advertiser 
Pittsburgh  Post-Gazette  • Baltimore  American 
San  Francisco  Examiner  • Milwaukee  Sentinel 
Seattle  Post-Intelligencer 


From  deep  within  her  heart 
and  all  the  lives  she  touch 

comes  one  of  the  most 

searing  dramas  of  our  day. 


SUSAN  HAYWABX 
JOHN (GAVIN 


In  A ROSS  HUNTER 


CARROLLTON  PRODUCTION 

FANNIE  HURST'S 


Eastman  COLOR 


WORLD  PREMIERE  m CHICAGO 
UNITED  ARTISTS  THEATRE  OCT.  11,h 


1 1 AO  AtATTiTO 


VERA  MILES 


■A  'Liz  Sai 


CHARLES  DRAKE ' 

SciMi'pli!  I'  Il“"  UBS1  . 0lItCiel)  b,  DAVID  MlLtTR 


MERCHANDISING  for" BACK  STREET” 


CAMPAIGN!... 


PERSONALITY  TOURS 


FASHION  FEATURETTE  FILM 

Starring  Susan  Hayward, 

Vera  Miles  plus  the  glamorous 
Harper’s  Bazaar  Models  in 
the  gorgeous  Jean  Louis 
fashions  especially  created  for 
the  picture!  IN  COLOR! 

For  theatre  use  and  a magnet 
for  department  store  tie-ups! 


DECCA  SOUND  TRACK  ALBUM 

and  many  single  recordings! 


UNITED  AIRLINES  TIE-UP! 


BIG  BOLEX  CAMERA 
PROMOTION ! 


HARPER’S  BAZAAR  BEAUTY 
AND  FASHION  HINTS 
BROCHURE! 


NEW  POCKET  BOOKS’  EDITION 

of  the  Fannie  Hurst  Novel ! 


For  details  on  these  and 
many  other  promotions, 
see  the  press  book. 


NEW  YORK  PREMIERE 
CAPITOL  THEATRE  OCT.  12th 


To  Meet  Need  for  Sub-Teeners: 

Reade  Urges  Planned , 
Coordinated  Programs 


NEW  YORK— Walter  Reade  jr.  believes 
he  has  an  answer  to  industry  critics  who 
have  been  asking,  “What  are  you  doing  for 
children  in  presenting  suitable  pictures  for 
them?” 

Reade,  who  recently  acquired  the  “Ad- 
venture Series”  program  produced  under 
the  aegis  of  the  Children’s  Film  Founda- 
tion, gave  a sampling  of  the  film  fare  to 
approximately  800  sub-teen  children  and 
adult  members  of  various  organizations 
and  the  press  here  Tuesday  (19)  morning 
at  the  DeMille  Theatre.  The  children  were 
between  the  ages  of  6 and  12  and  were 
permitted  to  attend  by  arrangement  with 
the  Board  of  Education  and  the  heads  of 
private  schools. 

ENGLAND  LEADS  THE  WAY 

In  addressing  the  audience,  Reade  em- 
phasized the  need  for  well-planned  and 
coordinated  film  showings  for  the  sub-teen 
patrons.  He  said  that  England  had  led 
the  way  in  this  type  of  programming  but 
that  the  Soviet  countries  were  making 
strong  inroads  and  that  he  hoped  American 
producers  would  cooperate  in  producing 
children’s  pictures. 

The  pictures  presented  at  the  Tuesday 
showing  were  a feature  titled  “The  Dog 
and  the  Diamond”  and  the  first  episode  of 
a serial,  “Five  Clues  to  Fortune.”  Reaction 
of  the  children  was  spontaneous  and  co- 
operation of  various  motion  picture  coun- 
cils was  pledged  if  they  were  offered  in 
their  local  theatres.  The  programs  are 
designed  for  Saturday  morning  matinees. 
Eight  features  and  one  serial  comprise  the 
present  lineup,  but  Reade  has  representa- 
tives searching  the  international  market 
for  films  that  will  bear  the  test  of  sub- 
teen appreciation. 

The  production  of  children’s  entertain- 
ment films  was  started  in  England  in  1943 
as  an  experiment  by  the  J.  Arthur  Rank 
Organization  in  an  effort  to  coordinate 
children’s  activities  within  the  framework 
of  the  war  effort.  This  led  to  the  estab- 
lishment of  the  Children’s  Film  Foundation 
in  1951,  a project  which  won  the  support 
of  British  theatre  owners.  The  Foundation 
set  forth  as  its  aim  the  production  of  films 
designed  to  “set  as  high  a standard  of  taste 
and  behavior  as  possible  by  appealing  to 
children’s  intelligence  and  love  of  adven- 
ture and  to  employ  the  arts  of  cinema- 
tography and  its  technical  qualities  at  the 
highest  level  consistent  with  the  telling  of 
a good  clear  story.” 

SENSATIONALISM  AVOIDED 

In  short,  Reade  said,  the  Foundation, 
through  its  experience,  avoided  sensation- 
alism, unhealthy  excitemen  or  vulgarity  in 
its  programming  and  its  productions.  It 
catered,  instead,  to  the  excellent  natural 
taste  of  children  and  their  enjoyment  of 
clean,  healthy,  intelligent  adventure  as  its 
yardstick  for  audience  appe  al. 

The  technique  of  production  by  the 
Foundation  was  based  entire,  on  audience 
observation.  It  was  learned  that  individual 


questioning  of  children  at  showings  had 
little  value.  A study  of  infra-red  photo- 
graphs of  child  audiences,  as  well  as  tape 
recordings  of  audible  juvenile  reaction  to 
films,  were  the  yardstick  by  which  enter- 
tainment values  were  reached. 

Within  the  next  five  weeks,  the  programs 
will  be  presented  on  an  experimental  basis 
in  20  theatres  in  New  York,  New  Jersey  and 
Connecticut,  but  national  distribution, 
through  Continental  Distributing,  Inc.,  is 
contemplated.  In  this  area,  the  programs 
have  been  booked  by  the  Skouras,  Fabian, 
AB-PT,  Stanley  Warner  and  Associated 
Independent  circuits. 


Censors  Warned  to  Take 
It  Easy  on  Adult  Films 

REGINA,  SASK. — Film  censors  of  Can- 
ada, England  and  the  United  States  at- 
tended the  Fifth  Conference  of  Canadian 
Film  Censors  here  this  week,  and  the  first 
warning  they  received  was  to  take  it  easy 
on  serious,  adult  films. 

O.  J.  Silverthorne,  chairman  of  the  On- 
tario Board  of  Film  Censors,  told  the  cen- 
sors that  there  appears  to  be  increased  re- 
sentment by  the  public  toward  censorship 
of  mature,  intelligent,  seriously  produced 
adult  motion  pictures.  He  also  declared 
that  under  its  present  system  of  censor- 
ship, Canada  had  become  “the  most  over 
film-censored  country  in  the  world,  and 
ridiculous  in  the  eyes  of  cultured  nations.” 

There  was  hope  that  the  meeting  here 
would  result  in  an  organization  embracing 
censorship  bodies  in  the  Commonwealth 
and  the  United  States.  The  U.S.  was  repre- 
sented at  the  conference  by  Geoffrey  Shur- 
lock,  Production  Code  administrator;  Dr. 
Hugh  Flick,  former  head  of  censorship  in 
New  York;  his  successor,  Louis  Pesce,  and 
Sidney  Drebin,  an  assistant  corporation 
counsel  for  Chicago. 


Williamson  Named  WB's 
Central  Division  Mgr. 

DALLAS — Ed  Williamson  has  been  ap- 
pointed central  division  sales  manager 
for  Warner  Bros., 
with  headquarters  in 
Dallas.  He  will  super- 
vise the  company’s 
branches  in  Chicago, 
Milwaukee,  Minne- 
apolis, Des  Moines, 
Omaha,  Oklahoma 
City  and  Dallas. 

Williamson  pre- 
viously served  as  Dal- 
las - Oklahoma  City 
district  manager.  He 
was  with  20th-Fox  in 
Memphis  from  1937 
to  1939.  He  became  branch  manager  for 
Warner  Bros,  in  Memphis  from  1939  to 
1950.  He  was  branch  manager  for 
Warners  in  Dallas  in  1950  and  became 
midwest  division  sales  manager  in  1957. 


Long  Circuit  Loses  5 
Drive-Ins  in  Storm 

DALLAS — First  concrete  reports  of  dam- 
age to  theatres  by  hurricane  Carla  have 
been  received  on  Filmrow  here.  The  J.  G. 
Long  Circuit  was  hit  hard,  losing  five 
drive-ins  valued  at  approximately  $1,000,- 
000.  The  damaged  theatres  were  the  Trade 
Winds,  Freeport;  Roundup,  Angleton;  Al- 
vin, Alvin;  Port,  Port  Lavaca,  and  the 
Showboat,  Bay  City. 

In  addition,  the  Long  circuit  indoor  the- 
atres suffered  widespread  water  damage 
in  Texas  City  and  Freeport,  but  they  are 
expected  to  be  open  for  business  late  this 
month. 

It  is  reported  that  the  Frels  circuit 
Tejas  and  Azteca  in  Victoria  were  severely 
damaged  but  the  Lone  Tree  withstood  the 
fury  of  the  wind. 


Storm  Damage  Varies 
In  Houston  Area 

HOUSTON  — Much  of  the  news  from 
these  parts  now  is  in  relation  to  the  fickle 
fancies  of  Carla.  The  Surf  Drive-In  The- 
atre at  Freeport,  which  was  opened  under 
the  sponsorship  of  Bro  Crim  and  Bob 
Hartgrove  just  a couple  of  days  after  they 
had  opened  the  Paris  Art  Theatre  in 
Houston,  went  down  for  a temporary  count 
after  only  a few  days  of  being  open. 

Biggest  property  damage  was  the  loss  of 
the  roof  on  the  concessions  stand.  But  re- 
placing that  will  probably  be  much  simpler 
than  the  other  repairs,  which  will  consist 
of  the  removal  of  mud  and  muck  from  the 
entire  area,  plus  the  taking  apart  of  all 
electrical  wiring  in  the  booth,  which  must 
be  cleaned,  dried  and  then  reassembled. 

The  Delman  was  another  of  the  houses 
that  kept  its  doors  open  for  anyone  want- 
ing in  out  of  the  weather,  although  Man- 
ager Ellis  Ford  didn’t  try  to  show  a film 
Monday  night  because  of  the  inconsistency 
of  the  power. 

Loew’s  Homer  McCallon  reported  that 
“We  played  to  a total  of  $136  all  day,”  ad- 
ding that  they  just  wanted  to  prove  that 
not  even  hurricane  Carla  could  close 
Loew’s. 

Practically  all  neighborhood  theatres 
were  closed,  at  least  Monday,  and  some 
Sunday.  But  the  big  downtown  houses 
stayed  open  as  usual,  showing  their  fea- 
tures, and  after  a little  time  of  selling 
tickets,  allowing  anyone  who  wished  to 
“come  in  out  of  the  rain.” 

The  Trail  Drive-In  Theatre  was  the  only 
drive-in  not  reopened  for  business  within 
a week.  Besides  other  hurricane  damage, 
some  of  which  most  theatres  suffered  in 
varying  degrees,  the  power  was  still  not  on 
in  that  southeast  area. 

Rubye  Gibson’s  Navaway  Theatre  suf- 
fered probably  the  worst  damage  of  any 
indoor  theatre  in  the  Houston  area.  The 
water  tower  blew  down,  flooding  the  the- 
atre, with  the  first  four  rows  of  seats  in- 
undated. Carpets  were  completely  ruined. 


Camus  Novel  for  Films 

ROME  — Dino  De  Laurentiis  has  pur- 
chased the  screen  rights  to  “The  Stranger,” 
by  the  late  Albert  Camus,  for  one  of  his 
productions  for  1962.  De  Laurentiis  is  cur- 
rently completing  two  pictures  for  Colum- 
bia Pictures  release  in  1962,  “Barabbas” 
and  “The  Best  of  Enemies.” 


Ed  Williamson 


8 


BOXOFFICE  ;:  September  25,  1961 


Contends  Most  Theatres 
Need  Double  Features 


DISCUSS  ‘CAPRI’  SCRIPT— Joseph 
E.  Levine  (right),  president  of  Embassy 
Pictures  Corp.,  discusses  the  script 
for  “Capri”  with  producer  John  Cal- 
ley  (standing)  and  director  Irvin 
Kershner.  “Capri,”  a full-length  mo- 
tion picture  which  will  serve  as  a pilot 
for  a projected  network  television 
series,  will  go  before  the  cameras  soon 
in  southern  Europe  with  Rory  Cal- 
houn starred.  “Capri”  is  being  produced 
by  Embassy  Pictures,  Filmways  Co.  and 
Calhoun’s  Calvic  Corp. 


Continental  to  Release 
Nine  Sept.-to-December 

NEW  YORK — Continental  Distributing, 
Inc.,  will  release  nine  pictures,  including 
five  British-made  films,  in  the  four  months 
from  September  through  December  1961. 

September  releases  are  “The  Pure  Hell  of 
St.  Trinian’s,”  British  comedy  starring 
Cecil  Parker,  Joyce  Grenfell  and  George 
Cole,  and  “The  Man  Who  Wagged  His 
Tail,”  a Spanish-made  film  with  English 
titles,  starring  Peter  Ustinov  and  Pablito 
Calvo.  For  October,  the  releases  will  be 
“The  Mark,”  filmed  in  England  and  Europe, 
starring  Rod  Steiger,  Maria  Schell  and 
Stuart  Whitman;  “Call  Me  Genius,”  a Brit- 
ish film  in  Technicolor,  starring  Tony  Han- 
cock and  George  Sanders;  “From  a Roman 
Balcony,”  a French  picture  starring  Jean 
Sorel  and  Lea  Massari,  and  “The  Hands  of 
Orlac,”  made  in  England  and  France,  star- 
ring Mel  Ferrer  and  Dany  Carrel. 

November  releases  will  be  “Never  Let 
Go,”  a British  film  starring  Peter  Sellers, 
Richard  Todd  and  Elizabeth  Sellars,  and 
“Rififi  for  Girls,”  a French  film  starring 
Najda  Tiller.  The  December  release  will 
be  “Harold  Lloyd’s  World  of  Comedy,” 
compiled  from  the  comedian’s  silent  films. 

Pictures  for  1962  will  include  “A  View 
From  the  Bridge,”  with  Arthur  Miller’s 
play,  starring  Carol  Lawrence,  Maureen 
Stapleton  and  Raf  Vallone,  and  “A  Taste 
of  Honey,”  from  the  London  and  Broadway 
stage  hit,  with  Dora  Bryan  and  Rita 
Tushingham. 


'Magic  Voyage  of  Sinbad'  to  Filmgroup 

LOS  ANGELES — The  Filmgroup  has  ac- 
quired distribution  rights  to  "The  Magic 
Voyage  of  Sinbad,”  color-widescreen  fan- 
tasy spectacle  made  abroad  as  a three- 
country  coproduction,  according  to  an- 
nouncement made  by  Roger  Corman. 

The  new  Filmgroup  x’elease  will  be  dis- 
tributed nationally  beginning  November  22 
in  order  to  catch  Thanksgiving  and  sub- 
sequent holiday  bookings,  Corman  said. 


LOS  ANGELES  — Declaring  that  most 
theatres  cannot  afford  to  drop  double- 
feature programs,  veteran  theatre  operator 
and  film  producer  Robert  L.  Lippert  has 
challenged  a statement  by  Robert  M. 
Sternburg,  president  of  New  England  The- 
atres, Inc.,  and  Allied  Theatres  of  New 
England,  that  a movement  toward  single- 
feature policy  is  under  way  in  New 
England. 

Lippert  took  issue  with  Sternburg’s  as- 
sertion that  “95  per  cent  of  our  theatres” 
in  the  Boston  area  would  play  only  single 
bills  by  the  end  of  the  year  and  that  “soon 
all  theatres  will  abandon  the  policy.”  He 
exhibited  a letter  from  Arthur  H.  Lock- 
wood,  Lockwood  & Gordon  Enterprises, 
Boston,  and  another  from  A1  Levy,  20th 
Century-Fox  branch  manager  there. 

“Most  of  the  theatres  in  New  England 
that  have  consistently  run  double  features 
are  continuing  to  do  so  where  there  is  a 
fairly  good  second  feature  available,” 
Lockwood  wrote.  “Where  there  isn’t,  they 
generally  run  a repeat  of  a co-feature.” 

Levy  wrote  that  he  could  not  tell  what 
Sternburg  had  in  mind  for  the  future,  but, 
“I  can  tell  you  that  there  is  positively  no 
indication  of  this  area  going  single-bill  for 
some  time  to  come.” 

“In  fact,  in  our  big  key  situations  we  are 
running  out  of  second  features.  From  what 
I can  see  from  here,  the  only  reason  they 
might  stop  double  bills  is  if  there  is  an 
out-and-out  shortage  of  second  features.” 

Lippert  reasoned  that  the  single-feature 
policy  is  impractical  for  most  theatres  be- 
cause they  must  compete  with  drive-ins, 
being  constructed  in  ever -increasing  num- 
bers, and  he  asserted  that  drive-ins  can- 
not exist  on  single  bills. 

“Concessions  are  where  the  profit  is  for 
drive-ins,”  Lippert  said.  “They  account  for 


Green  Sheet  Rates  3 of  12 
Films  in  Family  Category 

NEW  YORK — Three  of  12  pictures  re- 
viewed by  the  Film  Estimate  Board  of  Na- 
tional Organizations  for  its  Green  Sheet 
were  classified  as  family  films  in  the  Sep- 
tember issue.  Three  were  listed  as  suitable 
for  adults  and  mature  young  people,  four 
for  adults,  mature  young  people  and  young 
people  and  two  strictly  for  adults. 

In  the  family  class  were  American  Inter- 
national’s “Alakazam  the  Great”  and 
MGM’s  “Secret  of  Monte  Carlo”  and  “Thief 
of  Baghdad.” 

Rated  for  adults  and  mature  young  peo- 
ple were  Allied  Artists’  “Brainwashed,” 
20th  Century-Fox’s  “Mai'ines,  Let’s  Go” 
and  Columbia’s  “Scream  of  Fear.” 

In  the  adults-mature  young  people-young 
people  bracket  were  MGM’s  “Honeymoon 
Machine”  and  “Invasion  Quartet,”  Colum- 
bia’s “Queen  of  the  Pirates”  and  United 
Artists’  “When  the  Clock  Strikes.”  The 
adult  films  were  Paramount’s  “Breakfast 
at  Tiffany’s”  and  “Summer  and  Smoke.” 


Allied  Artists  Elevates  Satori 

NEW  YORK — William  Satori  has  been 
elected  secretary  of  Allied  Artists  Interna- 
tional Corp.  by  the  board  of  directors. 


as  much  profit  as  the  features.  Drive-in 
patrons  insist  on  double  bills.  Where 
drive-in  operators  have  experimented  with 
single  bills  concessions  have  dropped  off  5' 
per  cent,  and  no  operator  can  afford  this. 

Lippert  said  there  are  no  more  than  li 
blockbusters  turned  out  annually  which 
can  run  as  single  features  and  make  money 
without  addition  of  a second  feature.  He 
decried  the  drop-off  in  “B”  picture  pro- 
duction in  Hollywood  and  pointed  out  that 
theatre  operators,  rather  than  accepting 
single-feature  programs,  are  bringing  in 
foreign  films  for  the  lower  half  of  their 
double  bills. 

“The  quicker  Hollywood  will  get  100  ‘B’ 
pictures  a year  made,  spread  among  all  of 
the  companies,  the  quicker  we  will  get  new 
faces  and  give  new  people  a chance,”  he 
said. 


No  Trend  Toward  Single  Bills 
Seen  in  Kansas  City  Area 

KANSAS  CITY  — The  Missouri-Kansas 
trade  area  was  described  this  week  as 
having  “always  been  a double-bill  terri- 
tory” by  M.  B.  Smith,  vice-president  and 
director  of  advertising  and  publicity  for 
Commonwealth  Theatres,  who  added  that 
he  could  see  no  trend  toward  single-feature 
policies  here. 

Most  first-run  houses  in  the  area  play 
single  bills,  Smith  said,  as  a general  rule, 
but  in  the  sub-runs  and  the  drive-ins 
double  bills  are  the  practice. 

Smith  also  pointed  to  a trend  (usually 
weekend)  in  the  drive-ins  in  the  area 
toward  triple  bills  and  conjectured  that  if 
a triple-bill  policy  were  to  be  set  up  gen- 
erally by  the  drive-ins  many  more  indoor 
houses  might  be  forced  to  a firm  double- 
bill program. 


37  Shorts  From  Universal 
During  1961-62  Season 

NEW  YORK — Universal  will  release  a 
program  of  36  short  subjects  in  color  and 
one  in  black  and  white  during  the  1961-62 
season,  according  to  F.  J.  A.  McCarthy, 
assistant  general  sales  manager  who 
supervises  short  subjects  distribution. 

McCarthy  said  the  increase  in  output 
effected  last  year  by  Walter  Lantz  would 
be  continued  in  the  new  season,  with  Lantz 
producing  19  new  color  cartoons,  aug- 
mented by  the  rerelease  of  seven  Woody 
Woodpecker  subjects  in  color. 

Two  two -reel  specials  in  color  are  on  the 
program,  one  more  than  was  released  last 
year.  The  first  will  be  “Jazz  Orientale,” 
dealing  with  Tokyo’s  Ginza,  the  Japanese 
capital’s  Broadway.  The  second,  “Land  of 
the  Lone  White  Clouds,”  was  filmed  in 
New  Zealand. 

Universal  again  will  release  eight  one- 
reel  shorts  in  color  of  varied  subject  matter 
and  providing  local  promotional  angles. 

The  black-and-white  reel  again  will  be 
“Football  Highlights,”  consisting  of  seg- 
ments of  important  college  football  games 
of  the  1961  gridiron  season. 

In  addition,  there  will  be  104  issues  of 
Universal-International  News. 


BOXOFFICE  ::  September  25,  1961 


9 


30  SUMMER  QUARTER  FEATURES 
REACH  THE  HIT  CLASSIFICATION 


Top  Hits  for  Summer  Quarter 

(June  through  August) 


PERCENTAGES 


120  130  140  150 


175 


200  210 


Ada  (MGM) 

Alakazam  the  Great  (AIP) 

*Angel  Baby  (AA) 

By  Love  Possessed  (UA) 

Fanny  (WB) 

Francis  of  Assisi  (20th-Fox) 

Gidget  Goes  Hawaiian  (Col) 

Goodbye  Again  (UA) 

Guns  of  Navarone,  The  (Col) 

Homicidal  (Col)  

Honeymoon  Machine,  The  (MGM) 

Ladies  Man,  The  (Para) 

Last  Sunset,  The  (U-I) 

Last  Time  I Saw  Archie,  The  (UA) 

Master  of  the  World  (AIP) 

Naked  Edge,  The  (UA) 

Nikki,  Wild  Dog  of  the  North  (BV) 

On  the  Double  (Para) 

^Parent  Trap,  The  (BV) 

Parrish  (WB)  

Pit  and  the  Pendulum,  The  (AIP) 

^Pleasure  of  His  Company,  The  (Para) 

Romanoff  and  Juliet  (U-I) 

Snow  White  and  the  Three  Stooges  (20th-Fox)| 
i^Tammy  Tell  Me  True  (U-I) 

Thief  of  Baghdad  (MGM) 

Two  Rode  Together  (Col) 

‘Two-Way  Stretch  (Show  Corp.)  . 

Voyage  to  the  Bottom  of  the  Sea  (20th-Fox)  i 
Wild  in  the  Country  (20th-Fox)  i 

OBOXOFFICE  Blue  Ribbon  Award  Winner  *Late  Spring  | Qjja 


ter 


Release 


254 


212 

23S 


Top  3 Are  'Navarone/ 

'Pit  and  Pendulum/ 

'The  Parent  Trap' 

‘•The  Guns  of  Navarone”  (Columbia)  at 
254  per  cent,  “The  Pit  and  the  Pendulum" 
»AIP  t at  238  per  cent  and  “The  Parent 
Trap”  (Buena  Vista)  at  212  per  cent  were 
the  three  top  boxoffice  hits  during  the  sum- 
mer quarter,  a three -month  period  which 
saw  30  features,  or  50.8  per  cent  of  the  pic- 
tures released,  reach  a hit  classification. 

Film  distributors  placed  59  features  into 
release  channels  in  the  June-July-August 
period  on  which  there  were  sufficient  play- 
dates  to  indicate  boxoffice  strength.  Per- 
centages are  based  on  reports  from  first- 
run  theatres  in  21  key  cities  across  the 
country.  Of  the  59  features,  47  or  79.6  per 
cent,  were  reported  as  doing  average  busi- 
ness or  better  which  is  a higher  mark  than 
that  made  in  the  same  period  a year  ago,  or 
in  the  preceding  spring  quarter.  The  50.8 
per  cent  level  of  hits  also  tops  the  1960 
summer  mark  as  well  as  the  1961  spring 
quarter. 

LOW  ON  BIG-DRAW  FILMS 

Despite  these  high  percentages  of  hits 
and  better  than  average  business  pictures, 
the  summer  quarter  did  not  come  up  with 
a register-tinkling  flow  of  strong  boxoffice 
pictures.  There  were  only  three  200-plus 
releases,  and  only  ten  of  the  59  releases 
averaged  150  per  cent  or  better.  A year  ago 
19  of  61  releases  equaled  that  figure.  “The 
Guns  of  Navarone”  ran  strong  in  all  situa- 
tions, turning  up  as  the  blockbuster  of  the 
summer  months.  It  played  six  300-plus 
dates,  and  failed  to  hit  the  200  mark  in  only 
one  key-city  date.  AIP’s  “The  Pit  and  the 
Pendulum,”  coming  along  late  in  the  sum- 
mer, had  a 400  per  cent  date  in  Minne- 
apolis and  reached  200  or  better  in  five  of 
its  first  seven  dates. 

Following  is  a listing  of  summer  releases 
on  which  there  have  been  sufficient  first- 
run,  key-city  playdates  to  indicate  boxoffice 
strength : 

•Late  Spring  Quarter  Release. 


(Average  Is  100) 

ALLIED  ARTISTS: 

•Angel  Baby  123 

Armored  Command  108 

•David  and  Goliath  114 

King  of  the  Roaring  20's  106 

AMERICAN-INTERNATIONAL: 

Alakozom  the  Great  141 

•Hand,  The  100 

Master  of  the  World  136 

Pit  and  the  Pendulum,  The  238 

COLUMBIA: 

•Five  Golden  Hours  108 

Gidget  Goes  Hawaiian  132 

Guns  of  Novarone,  The 254 

Homicidal  152 

•Mad  Dog  Coll  105 

•Stop  Me  Before  I Kill 91 

•Terror  of  the  Tongs 105 

Two  Rode  Together  146 

•Underworld  U.S.A 109 

•Warrior  Empress  94 

METRO-GOLDWYN-MAYER: 

Ada 129 

Green  Helmet,  The  98 

Honeymoon  Machine,  The  . . .139 

AAorgon  the  Pirate  113 

Ring  of  Fire  ...  96 

Secret  of  Monte  Cristo,  The  .90 

Thief  of  Baghdad  . . .127 


PARAMOUNT: 

Ladies  Man,  The  146 

Love  in  a Goldfish  Bowl  88 

On  the  Double  127 

Pleasure  of  His  Company,  The  150 

20TH  CENTURY-FOX: 

Battle  at  Bloody  Beach 107 

•Fiercest  Heart,  The  99 

Francis  of  Assisi  167 

Marines,  Let's  Go  109 

Misty  103 

•Right  Approach,  The  87 

Snow  White  and  the  Three  Stooges 130 

Voyage  to  the  Bottom  of  the  Sea 143 

Wild  in  the  Country  141 

UNITED  ARTISTS: 

By  Love  Possessed  139 

Goodbye  Again  153 

Last  Time  I Saw  Archie,  The  134 

Naked  Edge,  The  169 

Revolt  of  the  Slaves  105 

UNIVERSAL: 

Curse  of  the  Werewolf  113 

Last  Sunset,  The  131 

•Posse  From  Hell  89 

Romanoff  and  Juliet  164 

Shadow  of  the  Cat,  The  94 

Tammy  Tell  Me  True  154 

Trouble  in  the  Sky 98 

WARNER  BROS.: 

Bimbo  the  Great  96 

Fabulous  World  of  Jules  Verne,  The 103 

Fanny  197 

Parrish  152 

•Steel  Claw,  The  92 

MISCELLANEOUS: 

Deadly  Companions,  The  (Pathe-America) . . . . 1 01 

•Nature  Girl  and  the  Slaver  (UPRO) 110 

Nikki,  Wild  Dog  of  the  North  (BV) 169 

Parent  Trap,  The  (BV) 212 

•Two-Way  Stretch  (Show  Corp.) 151 


AA  Acquires  Cleveland 
Office;  Rose  as  Head 

NEW  YORK — Allied  Artists  has  acquired 
the  Cleveland  branch  office,  formerly  op- 
erated as  a franchise  by  Samuel  Schultz, 
and  Harold  Rose  has  been  named  the  new 
Cleveland  office  manager  by  Morey  R. 
Goldstein,  vice-president  and  general  sales 
manager. 

Rose,  who  had  been  Allied  Artists'  Mil- 
waukee branch  manager,  is  being  replaced 
in  Milwaukee  by  Carroll  Morton,  salesman 
in  the  Chicago  office. 


Acquires  Tinsley  Stock 

NEW  YORK — Autometric  Corp.,  a sub- 
sidiary of  Paramount  Pictures,  has  exer- 
cised an  option  to  acquire  204,480  shares 
of  common  stock  of  Tinsley  Laboratories  in 
exchange  for  42,500  shares  of  Autometric 
common  stock.  Tinsley  is  engaged  in  the 
manufacture  of  precision  optical  com- 
ponents and  optical  instruments  and 
makes  its  headquarters  in  Berkeley,  Calif. 
The  acquired  shares  represent  approxi- 
mately 60  per  cent  of  Tinsley  stock. 


10 


BOXOFFICE  : : September  25,  1961 


Bernard  Gates  Elected 
AA  Int'l  Sales  Head 

NEW  YORK— Bernard  J.  Gates,  a vet- 
eran film  industry  executive  who  has  been 
Latin  American  supervisor  of  Allied  Artists 
International  for  the  past  17  years,  has 
been  elected  vice-president  of  the  company 
and  has  also  been  named  general  sales 
manager  in  charge  of  all  company  opera- 
tions under  Norton  V.  Ritchey,  president, 
both  here  and  abroad.  Gates  will  make  his 
headquarters  in  New  York  City. 

As  Latin  American  supervisor,  Gates  or- 
ganized the  company’s  operations  in  Latin 
America  and  set  up  complete  distribution 
of  AA  product  through  the  branch  offices 
which  he  founded.  With  Samuel  Bron- 
ston’s  “El  Cid,”  which  deals  with  the  legend- 
ary figure  in  Spanish  history,  coming  up 
for  A A distribution  in  the  Western  Hemi- 
sphere, Allied  Artists  plans  an  international 
sales  convention  in  Sao  Paolo  in  Febru- 
ary 1962,  preceding  the  first  Latin  Ameri- 
can showings  of  the  Spanish  and  Portu- 
guese titled  versions  (dubbed  versions  are 
not  popular  in  Latin  America)  in  April 
1962,  Gates  said.  AA  is  the  first  of  the 
American  companies  to  move  its  offices 
from  Buenos  Aires  to  Sao  Paolo. 

AA  Int’l  is  sending  its  publicity  director, 
Charles  Garrett,  to  South  America  to  visit 
the  various  cities  and  create  advance  in- 
terest in  “El  Cid,”  which  Gates  predicts 
will  be  the  company’s  “biggest  grosser”  in 
the  Western  Hemisphere.  A A is  also  adding 
field  men  and  accounting  men  to  the 
staff  in  South  America,  Gates  said. 

Other  AA  forthcoming  releases  which 
are  expected  to  do  big  business  are  “Billy 
Budd,”  the  recently  completed  picture  pro- 
duced, directed,  written  and  starred  in  by 
Peter  Ustinov  with  Robert  Ryan  and  Mel- 
vyn  Douglas  co-starred;  “The  George  Raft 
Story,”  starring  Ray  Danton,  Jayne  Mans- 
field, Julie  London,  Barbara  Nichols,  Ne- 
ville Brand  and  Barrie  Chase;  “Hitler,” 
an  exploitation  film  starring  Richard  Base- 
hart  in  the  title  role;  the  currently  filming 
“Day  of  the  Triffids,”  starring  Howard 
Keel,  and  the  forthcoming  “Confessions  of 
an  Opium  Eater,”  which  will  star  Vincent 
Price. 

While  in  Europe  in  June,  Gates  also 
picked  up  13  Italian-language  pictures 
which  Allied  Artists  will  distribute  in 
Latin  America  only.  They  include  “Ferdi- 
nand I,  King  of  Naples,”  starring  Vittorio 
De  Sica  and  Marcello  Mastroianni;  “The 
Women,”  starring  Chela  Alonso  and  Nadia 
Gray;  “Violent  Summer,”  starring  Eleo- 
nora Rossi-Drago;  “The  Ballerina  and  the 
Angel,”  starring  De  Sica;  “South  Wind,” 
starring  Claudia  Cardinale;  “The  Great 
Blue  Road,”  starring  Yves  Montand  and 
Alida  Valli;  “I’ll  Wait  for  You  in  Hell,” 
starring  Diana  Dors  and  Vittorio  Gassman. 

Gates  started  with  MGM  in  1927  and 
held  major  sales  posts  with  Columbia  Pic- 
tures and  Grand  National  before  joining 
Allied  Artists  International  in  1945. 


Title  Change  on  UA  Film 

NEW  YORK — “Incident  in  an  Alley,” 
produced  by  Robert  E.  Kent  and  directed 
by  Edward  L.  Kahn  for  United  Artists  re- 
lease, is  the  new  title  of  the  Edward  Small 
production  formerly  titled  “Line  of  Duty.” 
Chris  Warfield  and  Erin  O’Donnell  have 
the  leading  roles. 


Bernard  J.  Gates,  left,  and  Norton 
V.  Ritchey  are  shown  at  Allied  Artists 
International  press  conference. 


B.  B.  Kreisler  to  Europe 
On  World's  Fair  Plans 

NEW  YORK — B.  B.  Kreisler,  president  of 
International  Film  Associates,  flew  to 
Europe  via  Pan  American  Airways  Monday 
(18)  to  finalize  plans  in  France,  Italy, 
Spain  and  England  for  an  International 
Film  Fair  and  Exposition  at  the  New  York 
World’s  Fair  in  1964-65. 

Kreisler  will  talk  in  Paris  with  Director 
General  Michel  Pourre-Comeray  of  the 
French  film  industry;  in  Rome  with  Eitel 
Monaco,  president  of  Industrie  Cinema- 
tografiche;  in  Madrid  with  Jesus  Suevos 
Fernandez,  dii’ector  general  of  the  Spanish 
film  industry,  and  in  London  with  John 
Davis,  managing  director  of  the  J.  Arthur 
Rank  Organization,  and  C.  J.  Latta,  man- 
aging director  of  Associated  British. 

The  Film  Exposition  Hall  at  the  new 
World’s  Fair  “should  prove  to  be  an  out- 
standing attraction  to  the  estimated  at- 
tendance of  70,000,000  to  100,000,000,”  ac- 
cording to  Robert  Moses,  president,  and 
the  committee.  The  latter  has  placed  a 
hold  on  a site  of  62,500  square  feet  for  the 
proposed  one  and  one-half  story  building 
with  its  free  admission  to  the  ground  floor 
exposition  of  exhibits  of  30  to  35  film  pro- 
ducing nations  of  the  world.  The  mezzanine 
is  to  have  two  cinemas  and  an  interna- 
tional restaurant.  The  $2,000,000  proposed 
project  includes  a “Citation  Award”  Cinema 
of  1,000  seats  to  show  the  judges’  award 
features  of  participating  nations  and  a 400- 
seat  “Gems  of  Yesteryear”  Cinema  to  show 
prize-winning  features  of  the  past. 

Drew  Eberson,  theatre  architect,  and 
Jack  Seidman,  accountant,  and  Kreisler 
are  included  in  the  project  planning  group. 
Kreisler  is  scheduled  to  return  to  New  York 
October  17. 


Interstate  Circuit  Award 
Goes  to  Bobby  Darin 

HOLLYWOOD  — Bobby  Darin  was 
awarded  Interstate  circuit’s  annual 
“Golden  Star  Award”  as  “foremost  new 
motion  picture  star  of  1961”  at  ceremonies 
at  Dallas’  Majestic  Theatre  September  16. 

The  award  was  started  by  the  late 
Robert  O’Donnell,  with  Gary  Cooper  the 
first  winner. 

Darin  made  his  film  debut  as  one  of  the 
stars  of  “Come  September”  for  U-I,  and 
has  two  Paramount  pictures  completed, 
“Too  Late  Blues”  and  “Hell  Is  for  Heroes.” 
His  next  is  “State  Fair”  for  20th-Fox. 


Questions  Clauses 
In  Two  Contracts 

DETROIT — A special  warning  on  clauses 
in  two  major  distributor  contracts,  con- 
sidered subject  to  controversial  interpreta- 
tion, on  payments  required  for  percentage 
pictures  was  issued  by  Milton  H.  London, 
executive  director  of  Allied  States  Ass’n. 
He  cited  the  revisions  recently  adopted  by 
Warner  Bros.,  requiring  percentage  pay- 
ments on  all  money  taken  in  at  the  box- 
office  “from  the  opening  to  the  closing  of 
the  theatre.” 

Allied  contends  that  this  means  literally 
a demand  for  percentage  on  all  types  of 
special  shows — merchants’,  kiddy  or  chil- 
dren matinees,  and  midnight  shows,  for 
example,  during  the  run  of  the  contract 
picture,  even  though  that  picture  is  not 
even  shown  at  these  shows. 

London’s  statement  to  exhibitors  urges 
them  to  secure  a special  exclusion  of  such 
shows,  if  they  run  them,  when  they  are 
negotiating  a film  deal  with  Warner. 

Allied’s  statement  also  questions  the 
Universal  contract  requirement  for  per- 
centages on  money  collected  for  “services, 
conveniences,  or  commodities.”  Allied  has 
received  a statement  from  Universal  sales- 
manager  Henry  H.  Martin  that  this  is  not 
intended  to  include  concession  revenue 
“so  long  as  such  moneys  are  not  a dis- 
guised admission  price,”  and  has  engaged 
legal  counsel  to  determine  whether  this 
will  give  exhibitors  sufficient  protection 
“against  future  lawsuits  by  Universal 
claiming  a percentage  of  concession  re- 
ceipts.” 


Continental  to  Rerelease 
'Tiger  Bay'  in  October 

LOS  ANGELES — Set  for  rerelease  next 
month  is  “Tiger  Bay,”  the  International 
Critics  Prize-winning  film  directed  by  J. 
Lee  Thompson,  according  to  executives  of 
Continental  Film  Distributors. 

Reason  for  action  on  the  film,  which  will 
be  backed  by  an  extensive  new  advertising 
and  promotion  campaign,  is  the  current 
popularity  of  its  stars,  Horst  Buchholz  and 
Hayley  Mills,  plus  industry  interest  in 
Thompson,  who  helmed  the  successful 
“The  Guns  of  Navarone.” 

Continental  will  open  “Tiger  Bay”  in 
selected  engagements  throughout  the 
country.  It  was  originally  released  in  the 
U.  S.  in  1958  and  was  independently  pro- 
duced and  directed  by  Thompson  for  Rank 
Film  Distributors. 


THEATRES  WANTED 

Attention  Circuit  or  Independent  Operators 
Will  buy,  lease  or  operate 
your  drive-in  or  indoor  theatre 

WHITE  ELEPHANT  OR  NOT 

TOM  GRIFFING 

Box  8325,  Sta.  C.  Phone  298-5215 
Albuquerque,  New  Mexico 


BOXOFFICE  ::  September  25,  1961 


11 


By  IVAN  SPEAR 


MGM  Winding  Up  Interiors 
For  'Mutiny'  at  Studios 

“Mutiny  on  the  Bounty,”  which  went 
before  the  cameras  in  November  1960  in 
Tahiti,  is  currently  winding  interiors  at 
the  MGM  studios  after  almost  ten  months 
of  shooting  and  seemingly  has  earned  its 
reputation  as  one  of  the  most  ambitious 
motion  picture  projects  ever  undertaken. 

According  to  latest  statistics  compiled 
on  the  Areola  production,  more  than  125 
technicians  from  Hollywood,  Paris  and 
London  were  transported  to  Tahiti  in  a 
highly  complicated  location  movement 
which  included  shipping  of  six  huge  Ultra 
Panavision  cameras  designed  expressly  for 
the  production  and  20  cameramen  to  work 
them. 

At  a cost  of  more  than  $750,000  MGM 
constructed  a three-masted  sailing  vessel, 
duplicate  of  the  original  Bounty,  in  Nova 
Scotia,  which  was  sailed  to  Tahiti  via  the 
Panama  Canal  with  a crew  of  25.  Addi- 
tionally, three  complete  native  villages 
were  built  on  Tahiti,  one  of  them  requiring 
the  building  of  a concrete  dam.  Cast  prin- 
cipals Mai’lon  Brando,  Trevor  Howard, 
Richard  Hax-ris,  Richard  Haydn,  Hugh 
Griffith  and  Tarita  spent  65  days  at  sea 
aboard  the  Bounty  during  filming. 

The  completed  product  is  expected  to  be 
ready  for  preview  near  the  end  of  the  year 
and  will  be  released  in  mid-1962  as  a spec- 
tacular roadshow  attraction.  What  else? 

Patrick  Dennis  to  Coproduce 
Novel  With  Jan  Sterling 

A forthcoming  independent  production 
that  is  certain  to  attract  the  interest  of 
major  releasing  companies  is  “The  Loving 
Couple,”  filmization  of  Patrick  Dennis’ 
latest  novel,  which  the  author  will  bring 
to  the  screen  on  a coproduction  deal  in 
partnership  with  actress  Jan  Sterling’s 
Senalda  Productions  and  photographer 
Chris  Allen.  Dennis,  it  will  be  recalled, 
wrote  the  famous  and  highly  successful 
“Auntie  Marne”  books,  stageplay  and 
motion  picture. 

Dennis  has  completed  the  screen  adap- 
tation of  “Loving  Couple,”  in  which  Miss 
Sterling  will  play  one  of  the  three  top 
roles.  Jack  Lemmon  and  Debbie  Reynolds 
are  wanted  for  the  others,  a not  too  im- 
probable negotiation  as  concerns  the  latter 
since  A1  Melnick,  who  represents  the  ac- 
tress, is  handling  the  Senalda-Dennis-Al- 
len  partnership. 

Roach  Returning  to  England 
To  Start  Two  Comedies 

Recently  returned  from  England,  Hal 
Roach  sr.  disclosed  he’ll  go  back  to  Britain 
to  start  two  of  four  comedy  pictures  he  is 
preparing  for  MGM’s  British  company. 
The  quartet  includes  “Laughter  She  Is 
After,"  “The  Unadopted  Orphan,”  “The 
Sandwich  Man”  and  “Their  Weekends.” 
All  will  L made  on  a $500,000  budget  with 
all-British  casts.  According  to  Roach, 
“Laughter  is  the  initial  feature,  slated 
to  roll  this  fall  with  Hal  Yates  directing. 


All  projects  are  original  ideas  by  Roach, 
who  claims  he  will  add  dialog  during  ac- 
tion filming. 

Norman  Maurer  Develops 
Unique  Animation  Process 

Producer  Noi’man  Maurer  has  been 
granted  a patent  on  his  new  animation 
process  by  which  live  action  can  be  photo- 
graphed and  turned  into  animated  se- 
quences without  use  of  an  artist.  Maui'er, 
former  cartoonist,  calls  his  process  Dyna- 
toon  and  Artiscope  and  will  put  it  to  use 
shortly  on  his  initial  animated  feature,  a 
hoi'ror  yarn  by  Edgar  Allan  Poe. 

Maurer,  who  l'ecently  completed  his  pro- 
duction of  “The  Three  Stooges  Meet  Her- 
cules” for  Columbia  release,  expects  to  be- 
gin work  on  the  Dynatoon  feature  after 
the  first  of  the  year. 

3 Edgar  Allan  Poe  Stories 
Go  on  AIP's  Schedule 

American  International  Pictures  is  de- 
veloping a combination  of  three  Edgar 
Allan  Poe  yarns  to  be  released  under  the 
title  of  “Tales  of  Terror.”  The  film  will  be 
made  up  of  three  short  films,  based  on 
“The  Black  Cat,”  “The  Case  of  M.  Valde- 
mar”  and  “The  Cask  of  Amontillado.” 

Richard  Matheson,  who  wrote  the  screen- 
plays for  “Fall  of  the  House  of  Usher”  and 
“The  Pit  and  the  Pendulum”  has  been 
signed  to  script  “Tales  of  Terror.”  The 
Cinemascope  color  production  is  slated  to 
start  in  November,  with  Roger  Corman  as 
producer-director. 

E.  Charles  Straus  Schedules 
Three  Pictures  for  1962 

A trio  of  motion  pictin-es  has  been  blue- 
printed by  pimducer  E.  Charles  Straus  for 
1962,  with  purchase  of  film  rights  to  “They 
Came  to  Kill,”  a novel  by  Eugene  Rachlis 
to  be  published  later  this  year.  The  slate 
of  films  will  be  made  under  Straus’  Thi'ee 
Crown  Productions  banner  and  will  include 
an  original  musical  to  be  written  by  Rich- 
ard Adler,  and  a comedy  to  star  Cordula 
Trantow. 

Straus  is  currently  completing  editing 
on  “Hitler”  for  Allied  Artists,  staiTing 
Richard  Basehart  and  Miss  Trantow. 

Comedian  Ken  Murray  Back 
In  First  Film  Since  1937 

After  a 24-year  hiatus  from  the  sliver 
screen,  comedian  Ken  Murray  will  return 
to  theatrical  films  in  a top  featured  role 
in  “The  Man  Who  Shot  Liberty  Valance,” 
John  Ford  production  for  Paramount. 

The  part  was  especially  written  into  the 
picture  after  Ford  caught  Murray’s  dra- 
matic performance  on  “Death  Valley  Days” 
TV  series.  The  actor-comic’s  last  film  was 
“You’re  a Sweetheart”  at  U-I  in  1937  op- 
posite Alice  Faye,  who  also  has  been  set 
for  a screen  comeback  in  20th-Fox’s  “State 
Fair.” 


Myerberg  Buys  2 Novels 
For  New  York  Filming 

NEW  YORK — Michael  Myei'berg,  who 
plans  to  establish  film  studios  in  Nassau 
County  for  movie  production  to  proceed 
under  a new  contract  with  the  craft  unions 
on  a pi-ofit-sharing  basis,  has  purchased 
film  rights  to  two  recent  novels.  They  are 
“Frog  Pond,”  by  Joyce  Mclver,  which  was 
on  the  best-seller  list  for  a number  of 
weeks,  and  “Some  Angry  Angel,”  by  Rich- 
ard Condon. 

“The  terms  in  the  acquisition  of  the  film 
l-ights  for  these  books  reflect  the  hope  and 
confidence  in  our  plan  as  expressed  by  the 
craft  unions,”  Myerberg  said.  “Our  tenns 
ai-e  a $5,000  advance  on  the  literary  prop- 
erty, plus  four  per  cent  of  the  gi-oss  accru- 
ing to  the  production  after  release  charges. 
This  formula  for  the  purchase  of  all  lit- 
erary pi'operties  has  the  wholehearted  ap- 
pi'oval  of  the  craft  unions,  by  the  way. 
The  formula  for  the  performing  artists 
will  be  a maximum  of  $5,000  for  ten  weeks, 
plus  peixentages  of  the  net  in  accordance 
with  their  established  salaries.  The  pro- 
ducer, the  director  and  all  others  connected 
with  the  production  will  draw  no  more  than 
$5,000  out  of  each  pi-oduction  in  cash  as 
salary,”  Myei'berg  pointed  out. 

Myerberg  hopes  to  obtain  interim  use  of 
some  of  the  large  buildings  at  Mitchell 
Field  for  production  headquarters  and  to  be 
on  the  shooting  stages  before  the  end  of 
1961. 


Dynex  Industries  Acquires 
Camera  Equipment  Corp. 

NEW  YORK — The  assets  and  business  of 
Camera  Equipment  Co.  have  been  acquired 
by  Dynex  Industries,  Inc.,  manufacturers 
of  photographic  equipment  and  active  in 
research  and  development  of  specialized 
electronic  circuitry  components.  Camera 
Equipment  Co.  is  a New  York-based 
corporation  engaged  in  camera  equipment 
and  photo-instrumentation  systems  for  the 
motion  pictui'e,  television  and  allied  indus- 
tries. 

Management  of  the  combined  companies 
will  be  under  the  direction  of  a newly 
elected  board  of  directors  consisting  of 
Robert  B.  Bregman,  chairman;  Kenneth 
D.  Peai'lman  and  Fi-ank  C.  Zucker.  Regu- 
lar operations  will  be  conducted  by  the 
present  management  of  Camera  Equip- 
ment Co. 

Bregman  is  a member  of  the  firm  of 
M.  L.  Bi-egman  & Co.,  stock  brokerage 
firm,  and  is  chaii'man  of  the  board  of 
Venture  Capital  Corp.  of  America. 


Jacques  Bar  Starts  Film, 
'Swordsmen'  for  MGM 

ROME,  ITALY — Jacques  Bar,  whose 
“Bridge  to  the  Sun”  is  MGM’s  October  re- 
lease,  put  his  latest  MGM  picture,  “Swords- 
men of  Siena,”  before  the  cameras  Sep- 
tember 11.  To  be  directed  by  Leslie  Nor- 
man, “Swordsmen”  stars  Stewart  Granger 
with  Christine  Kaufman,  Silva  Coscima 
and  Gabrielle  Ferzetti. 

Bar’s  “A  Very  Pi'ivate  Affair,”  starring 
Brigitte  Bardot  and  Marcello  Masti'oianni, 
is  being  completed  and  he  will  start  “At 
Sea  Off  Eden,”  standing  Jean  Gabin,  and 
“Rififi  in  Tokyo,”  to  be  filmed  in  Japan, 
during  October. 


12 


BOXOFFICE  ;;  September  25,  1961 


By  ANTHONY  GRUNER 


UNESCO  Jury  Will  Award 
Prize  for  Feature  Film 

WASHINGTON  — The  United  States 
National  Commission  for  the  United  Na- 
tions Educational,  Scientific  and  Cultural 
Organization  has  announced  a competition 
for  a $5,000  prize  for  the  best  feature  film 
dealing  with  international  cooperation  in 
the  field  of  education,  science  and  cul- 
ture. 

A prize,  known  as  the  Kalinga  Prize  for 
films,  donated  by  Mr.  Patnaik  of  India, 
will  be  awarded  to  the  director  and  other 
awards  of  a non-financial  nature  may  also 
be  made.  Films  eligible  will  be  those  made 
between  January  1,  1961  and  July  31, 
1962. 

The  awards  will  be  decided  by  an  inter- 
national jury  appointed  by  the  director- 
general  of  UNESCO.  Each  national  com- 
mission for  UNESCO  is  asked  to  propose 
a film  produced  in  its  own  country  or 
elsewhere  and  to  arrange  for  it  to  be  sent 
to  UNESCO  by  Sept.  1,  1962,  for  viewing 
by  the  international  jury.  The  decision  will 
be  announced  by  October  31  and  the  film 
or  films  selected  will  be  shown  during  next 
year’s  session  of  the  general  conference 
of  UNESCO. 

Grossberg  Named  Producer 
For  Susskind's  'Requiem' 

NEW  YORK — Jack  Grossberg,  who  re- 
cently completed  “The  Defenders,”  new 
TV  series  which  will  debut  in  the  fall,  has 
been  named  associate  producer  of  the 
David  Susskind  feature  film,  “Requiem  for 
a Heavyweight,”  which  will  begin  shooting 
here  the  first  week  in  November.  Merrick 
Associates,  public  relations  firm  headed 
by  Mike  Merrick,  has  been  named  national 
publicity,  exploitation  and  promotion  rep- 
resentative for  the  production. 

Columbia  Pictures  will  distribute 
“Requiem  for  a Heavyweight,”  which  will 
star  Anthony  Quinn  and  Jackie  Gleason 
in  the  roles  of  a downhill  fighter  and  his 
manager,  respectively.  Ralph  Nelson,  TV 
director,  will  make  his  theatrical  film  debut 
with  this  film  and  the  screenplay  is  by 
Rod  Serling,  also  a TV  name,  who  wrote 
the  original  TV  drama. 


Peter  Ustinov  Completes 
'Billy  Budd'  Filming 

LONDON — Peter  Ustinov,  who  produced 
and  directed,  as  well  as  stars  in  “Billy 
Budd”  for  Allied  Artists  release,  completed 
shooting,  which  began  June  1,  and  flew  to 
Switzerland  with  his  wife,  Suzanne 
Cloutier  and  their  three  children.  He  will 
later  return  to  London  for  dubbing,  editing 
and  scoring. 

In  addition  to  Ustinov  and  Miss  Cloutier, 
who  plays  the  sole  feminine  role,  “Billy 
Budd”  stars  Robert  Ryan,  Melvyn  Douglas 
and  Terence  Stamp  in  the  title  role  of  the 
Herman  Melville  sea  classic. 


Lamour  in  'Road'  Film 

LONDON — Dorothy  Lamour,  who  ap- 
peared in  the  first  Bob  Hope-Bing  Crosby 
“Road”  picture  21  yeai'S  ago,  has  arrived 
from  New  York  to  sing  a specialty  number 
in  “The  Road  to  Hong  Kong,”  starring 
Hope,  Crosby  and  Joan  Collins,  which 
Norman  Panama  and  Melvin  Frank  are 
producing  here  for  United  Artists  release. 
Miss  Lamour  recently  closed  a Latin  Quar- 
ter engagement  in  New  York. 


SIGNIFICANT  indication  of  the  world- 
wide popularity  of  Rank  pictures  was 
given  by  Lord  Rank  in  his  annual  report 
and  accounts  of  the  group  issued  last  week. 
Lord  Rank  declared  that  over  45  per  cent 
of  the  group’s  net  earnings  from  their  films 
was  secured  from  sales  abroad.  In  Great 
Britain,  of  the  12  most  successful  films 
which  had  played  the  Rank  circuit  eight 
were  British.  In  fact,  the  Rank  Organiza- 
tion had  played  a 42  per  cent  British  quota 
as  against  the  requirement  of  30  per  cent. 
Lord  Rank  declared  that,  thanks  to  the 
consistent  policy  of  successive  governments 
which  had  supported  British  film  produc- 
tion through  the  medium  of  the  quota  and 
the  British  Film  Production  Fund,  there 
was  an  important  British  production  in- 
dustry existing  today. 

The  Rank  chief,  however,  issued  a warn- 
ing against  the  signs  “of  a tendency  to 
over-expand  production  and  to  make  films 
of  a lower  calibre  and  lacking  the  inherent 
ingredients  necessary  to  succeed  at  the 
boxoffice.  It  would  be  a tragedy  if,  after 
the  progress  which  has  been  made  in  re- 
cent years,  this  very  progress  should  create 
an  avoidable  economic  problem.” 

The  report  also  stressed  the  importance 
to  the  Rank  group  of  coproduction  discus- 
sions which  were  now  taking  place  with 
three  film  producing  countries  in  the 
common  market,  France,  Italy  and  Ger- 
many. 

John  Davis,  managing  director  of  the 
Rank  Organization,  at  a press  conference 
stressed  that  his  company  welcomed  this 
development  as  it  would  be  a most  favor- 
able step  forward  for  the  British  industry 
as  well  as  the  Rank  Organization.  He  de- 
sired a situation  to  take  place  so  that, 
among  each  of  the  countries,  the  best  of 
talents  which  existed  should  be  able  to 
work  and  make  better  and  more  important 
films  within  a free  market  in  Europe. 
Davis  declared  that,  while  he  understood 
that  some  of  the  British  unions  feared 
the  ultimate  effect  might  be  a decrease 
in  the  employment  of  craftsmen  and  tech- 
nicians, he  believed  otherwise. 

Coproduction  with  European  countries 
could  only  lead  to  increased  quality  in 
each  of  the  countries.  He  thought  that 
within  12  months  such  coproduction  facili- 
ties would  be  established  in  these  terri- 
tories. Lord  Rank  pointed  out  that  as  far 
as  Britain  was  concerned,  the  exhibition 
side  of  the  Rank  Organization  was  doing 
better  than  it  had  done  for  some  time. 
Attendances  had  shown  a slight  upward 
tendency  during  the  last  24  weeks  of  the 
last  financial  year.  Moreover,  owing  to 
the  planned  rationalization  policy  initiated 
by  John  Davis,  the  group  was  in  a stronger 
position  than  ever  before,  and  he  did  net 
anticipate  that  many  more  theatres  would 
need  to  be  closed  in  the  near  future. 

A program  of  modernization  was  con- 
tinuing all  the  time.  Twenty-four  major 
plans  had  been  completed  during  the  year. 
At  least  £1,250,000  had  been  spent  during 
the  last  12  months  in  effecting  presenta- 
tion with  new  projection,  sound  and 
screens. 

Phase  two  of  the  group’s  long  term  plans 


involved  the  development  of  important 
cinema  properties  so  that  theatres  of 
modern  design,  technique,  etc.,  together 
with  appropriate  banqueting  rooms,  of- 
fices, shops  and  flats,  would  be  built  in 
areas  of  importance. 

On  the  product  position,  Lord  Rank  said 
that  only  196  feature  films  were  registered 
in  the  United  Kingdom  during  the  year 
ended  March,  1961,  compared  with  450 
in  the  immediate  years  after  the  war.  This 
was  the  lowest  figure  in  modern  times  and 
some  50  less  than  in  the  previous  year.  If 
the  present  booking  situation  were  to  be 
maintained,  distributors  would  need  to  sup- 
port the  third  release  (Independents  in- 
cluding a small  number  of  Rank  theatres) 
with  a reasonable  share  of  all  products. 

The  annual  report  showed  a net  profit 
for  the  organization  of  £1,301,977,  com- 
pared with  a net  profit  of  £718,949  the 
previous  year,  while  the  company’s  1961 
trading  profit  had  risen  from  £6,467,003 
to  £8,118,805. 

On  distribution  generally,  Lord  Rank 
said  that  methods  of  selling,  physical  dis- 
tribution and  administration  were  being 
constantly  adjusted  to  meet  the  changing 
patterns  arising  in  the  industry.  Asked  if 
he  contemplated  any  changes  in  his  dis- 
tribution approach  to  the  USA,  John  Davis 
replied  “No.”  He  was  quite  satisfied  with 
the  way  things  were  going  in  that  terri- 
tory. It  was  not  his  intention  to  tie  the 
group  up  with  any  one  company.  Davis 
later  went  on  to  declare  that  the  ultimate 
aim  and  policy  of  the  Rank  Organization 
was  to  consolidate  the  group. 

Four  important  changes  and  far-reach- 
ing developments  had  taken  place  during 
the  financial  year  in  this  connection.  They 
were  the  purchase  of  20th-Fox’s  interests 
in  Gaumont  British,  the  acquisition  of 
the  Ostrers’  interest  in  Bush  and  Rank 
Cintel,  the  acquisition  by  Gaumont  British 
of  the  participating  preferred  ordinary 
shares  in  General  Theatre  Corp.,  not  pre- 
viously owned;  and  the  successful  Rank 
issue  of  most  favorable  terms  which  had 
put  the  seal  of  approval  on  the  organiza- 
tion’s policies.  Thus  the  Rank  group, 
through  its  chairman  and  managing  di- 
rector, had  come  through  a troublesome 
year  for  the  industry  with  flying  colors 
and  record  profits. 

What  of  1962?  Said  John  Davis:  “While 
I am  not  prepared  to  prophesy  that  this 
year’s  record  profit  will  be  exceeded,  I 
will  be  very  disappointed  if  we  do  not 
show  improvements.” 

* * * 

Talks  lasting  several  days  between  Max- 
well Setton,  Christopher  Mann  and  Po- 
land’s premiere  film  director  Aleksander 
Ford  together  with  Edward  Zajicek,  chief 
of  an  important  Warsaw  production 
group,  took  place  last  week  in  London. 
Attempts  are  being  made  to  iron  out  the 
problems  of  an  Anglo-Polish  coproduced 
film  based  on  the  life  of  novelist  Josef 
Konrad.  If  the  negotiations  succeed,  the 
picture  will  be  made  in  British  studios  and 
directed  in  the  English  language  by  Alek- 
sander Ford. 


BOXOFFICE  ::  September  25,  1961 


13 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


U,  II 

2 I 

2 I 
« ® 


Angel  Baby  (AA) 


200 


90 


110 


100 


100  135 


123  i 


i Armored  Command  (AA) 


100 


90 


110 


130 


no 


108  1 


Battle  at  Bloody  Beach,  The  (20th-Fox) 


150  110 


80 


80 


95 


80 


135  125 


107  1 


Big  Deal,  The  (UMPO) 


130  75 


90 


110 


95 


90  115  185 


ii'-l 

92  :®| 


Big  Gamble,  The  (20th-Fox) 


120  95 


80  50 


85 


90 


125 


Claudelle  Inglish  (WB) 


125  100 


80 


115 


140 


100 


105 


109  | 


Come  September  (U-I) 


175  300  200  230  250  350  225 


250 


370  400  300  200 


195 


150  200 


253  i 


French  Mistress,  A (F-A-W) 


110 


110 


90  100  150 


112  I 


|:  Hippodrome  (Cont'l) 


175 


85 


60  100  150 


90 


125 


112  i 


Honeymoon  Machine,  The  (MGM) 


125  250  105  215  95  130  80  100  135 


125  150  150  125 


120  140  120  120 


134 


1 


i;|  King  of  the  Roaring  20's  (AA) 


135 


100 


100 


110  85  106  1 


Left,  Right  and  Center  (Bentley) 


125  90 


no 


150  200 


m 

135  ;|j 


Love  in  a Goldfish  Bowl  (Para) 


100 


100  100  75  80 


90 


85 


95 


80  100  91 


Marines,  Let's  Go  (20th-Fox) 


110  115  105 


140  95  100 


95  100 


80  135  100  135 


109  ;§ 

W: 


i Picnic  on  the  Grass  (Kingsley) 


155 


110  200  130  135 


150 


147 


Pit  and  the  Pendulum,  The  (AIP) 


225  200 


200 


400 


150  250 


238  I 


Pleasure  of  His  Company,  The  (Para)  120  120  135  160  90  100  125 


200  300  210  160  125  120  110  175  135  125  170 


149  1 


| Portrait  of  a Mobster  (WB) 


100  160  115 


80  100  100  100 


90 


70  90 


90 


75 


90  70  95 


Posse  From  Hell  (U-I) 


85 


80 


100 


80  100 


89 


M Return  to  Peyton  Place  (20th-Fox) 


170  275  250  200  125  300  110  120  200  400  105  180  300  220  110  185  140 


150 


197  i 


Ring  of  Fire  (MGM) 


90  100 


no  ioo  ioo 


80 


90 


100 


96  i 


||  Romanoff  and  Juliet  (U-I) 


175  125 


170  120  125 


150  150 


200  100  175 


300 


163  i 


Sat.  Night  & Sun.  Morning  (Cont'l) 


260 


155  200  120 


120  110 


220  225  300  225  160  200 


300  80  191  1 


Secret  of  Monte  Cristo,  The  (MGM) 


115 


75 


100 


100 


75  75 


90  II 

i 


Secret  Partner,  The  (MGM) 


130 


90  165 


100  100 


100 


50  80  85  125  80 


100 


70  98 


95  | 
128 


Secret  Ways,  The  (U-I) 


100 


85 


80  100 


90  80  120  135  80 


80 


September  Storm  (20th-Fox) 


75 


230 


80 


95 


220  100  130 


100 


125 


125 


Shadow  of  the  Cat,  The  (U-I) 


100 


90 


100 


100  85  100  100  100  75 


94 


Squad  Car  (20th-Fox) 


80  100  100  100  100  100  90  100 


100 


Steel  Claw,  The  (WB) 


100 


100 


90 


100  100  70 


93  ® 


Stop  Me  Before  I Kill  (Col) 


95 


100 


70 


100 


90  91  | 


H Sword  of  Sherwood  Forest,  The  (Col) 


100 


100  100 


100 


80 


80 


100 


94  | 

"Kft 


Tammy  Tell  Me  True  (U-I) 


140  175  100  250 


90  125 


300  95  200  150  110  110  170  120  165  100  175  151  |: 


Terror  of  the  Tongs,  The  (Col) 
|l  Thief  of  Baghdad  (MGM) 

V/. ■ ■ ■ 


125 


100 


100 


100  100 


105 


200  95 


85  100  100  75  150  130 


275 


90 


125  140 


130  i 


^ Trapp  Family,  The  (20th-Fox) 

I 


110  110  200  90  85 


125 


125  100  300  120  95 


120 


132  | 

>Si 

98  s® 


^ Trouble  in  the  Sky  (U-I) 
1 


100 


100 


100 


90 


100 


^ Two-Way  Stretch  (Showcorp) 

# 


130  175 


175  125 


175 


115 


135  125 


200 


151  1 


^ Upstairs  and  Downstairs  (20th-Fox) 


90 


100  150  90  90  125 


107 


Voyage  to  Bottom  of  Sea  (20th-Fox) 


1 15  200  130  180  90  125  125  145 


265  125  175  160  100 


160  100  135  140  125  144 


Wild  in  the  Country  (20th-Fox) 


120  130  115  165  85  100  115  100 


255  80  350  100  150  105  135 


130  125  139 


Young  Savages,  The  (UA) 


120  225  100  200  85  200  150  140  100  215  135  125  100  90  90  190 


® '////////My////, 


| 

I 

1 


TOP  HITS 


OF 


1.  Thief  of  Baghdad  (MGM) 

Milwaukee  


100  80  136  :® 

I 


.275 


3.  Come  September  (U-I) 

New  York 


.195 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


2.  Pit  and  the  Pendulum,  The  (AIP) 

Cincinnati  200 


4.  Scream  of  Fear  (Col) 

Chicago  


I 

i 


.195 


Bud  Rose  Promoted 
To  Cleveland  by  AA 


Twin  Cities  Community  Theatres 
Strong  Competition  for  Exhibitors 


MILWAUKEE  — Harold  “Bud”  Rose, 
Allied  Artists’  manager  here  for  the  past 
five  years,  was  transferred  to  Cleveland 
in  the  same  capacity,  effective  Septem- 
ber 12. 

Rose  is  credited  with  having  put  over 
some  of  the  biggest  promotions  ever  pre- 
sented in  this  area.  In  1959,  he  noted  that 
Baraboo,  Wis.,  former  winter  headquarters 
for  the  Ringling  Bros,  circus,  was  seeking 
some  sort  of  an  angle  to  help  promote  the 
opening  of  the  Circus  World  Museum  in 
that  city.  Rose  quickly  got  in  touch  with 
“Chappie”  Fox,  director  of  the  exposition 
and  explained  how  he  could  provide  the 
necessary  glamor  with  all  the  trimmings. 
Fox  agreed  to  go  along  with  the  idea, 
providing  Bud  could  produce.  Hollywood 
was  quickly  contacted,  with  Bud  making 
a plea  for  a world  premier  of  “The  Big 
Circus”  along  with  the  grand  opening  of 
the  museum.  He  also  asked  that  the  star 
of  the  film,  Rhonda  Fleming,  make  a per- 
sonal appearance  at  the  time. 

MUSEUM  WAS  SUCCESSFUL 

The  story  of  the  promotion  appeared 
in  Boxoffice.  The  museum  opening  was  a 
huge  success,  as  was  the  film  premiere  at 
the  A1  Ringling  Theatre  in  Baraboo  and 
in  cities  all  over  the  state.  Newspapermen 
admitted  the  Rose  exploitation  had  re- 
ceived more  space  than  any  they  knew 
of  in  years. 

Rose  got  his  start  as  an  usher  at  the 
Poli  Theatre  in  Hartford,  Conn.,  at  the 
age  of  13.  Later  Jesse  Lasky,  appearing  in 
an  act  at  the  theatre  had  Rose  do  some 
publicity,  and  the  resulting  action  so  im- 
pressed Lasky  he  took  Rose  to  New  York 
when  he  was  16.  In  a few  years  he  joined 
Flo  Ziegfeld’s  organization,  and  within  six 
months,  became  head  of  the  publicity  de- 
partment. In  1924,  he  went  to  Hollywood 
to  work  for  Lasky.  Two  years  later,  he 
opened  his  own  publicity  office,  and  did 
work  for  Jimmy  Durante,  the  Ritz  broth- 
ers, Ethel  Merman,  Sophie  Tucker,  Rosa 
Ponselle,  the  dancing  DeMarcos,  Lew  Cody, 
Phil  Baker,  Scott  Colton,  Norman  Kerry 
and  Azadia  Newman. 

WITH  UA  IN  1939 

In  1939,  he  moved  east,  taking  a job  in 
distribution  with  United  Artists  in  Wash- 
ington, D.  C.  Eight  years  ago,  he  joined 
Allied  Artists  as  a salesman  in  Des  Moines; 
stayed  there  eight  months  and  was  trans- 
ferred to  Indianapolis,  where  he  remained 
for  close  to  two  years,  when  he  was  chosen 
to  head  the  Milwaukee  office. 

Bud’s  successor  here  is  Carroll  Morten, 
who  has  been  with  AA  since  1954.  He 
started  in  the  industry  as  an  exhibitor 
(Skokie  Theatre,  Skokie,  111.)  in  1936.  After 
Army  service  he  returned  to  Chicago  as 
a salesman  for  Warner.  In  1948  he  was 
appointed  general  manager,  buyer  and 
booker  for  the  Edward  Zorn  Theatres  at 
Pontiac,  111.  He  then  put  in  a stint  with 
UA  here. 


Books  Judy  Garland  Show 

HARTFORD  — The  3,300-seat  Bushnell 
Memorial  Auditorium  has  booked  Judy 
Garland  for  a single  concert  October  1 at 
8:15  p.m.  The  top  price  is  $7.50. 


MINNEAPOLIS  — A total  of  14  com- 
munity theatres  in  the  Twin  Cities  and 
suburbs  are  now  vying  for  the  amusement 
dollar  of  theatregoers.  This  number  does 
not  include  such  established  playhouses  as 
the  Old  Log  Theatre  at  suburban  Lake 
Minnetonka,  the  Edyth  Bush  Theatre  in 
St.  Paul  and  the  Minneapolis  Repertory 
Theatre. 

Nor  does  it  represent  play  groups  in 
churches,  Parent-Teacher  Ass’ns,  high 
schools,  numerous  colleges  in  Minneapolis 
and  St.  Paul  and  the  University  of  Minne- 
sota, which  has  a regular  schedule  of 
productions. 

Last  year  these  community  theatres 
turned  out  110  full-length  plays  and  26 
one-act  productions  seen  by  more  than 
100,000  persons.  Most  are  operating  in  the 


'Splendor  in  the  Grass' 
Sellout  in  Minneapolis 

MINNEAPOLIS— A sellout  crowd  at- 
tended the  special  single  performance  of 
Warner  Bros.’  “Splendor  in  the  Grass” 
at  the  Mann  Theatre  September  15,  ac- 
cording to  Bob  Hazelton,  buyer  and 
booker  for  the  theatre. 

Doors  for  the  show  opened  at  7:30  p.m. 
with  the  showing  at  8:30  p.m.  Theatre- 
goers were  asked  for  their  opinion  as  they 
left  the  theare,  special  preview  cards  being 
handed  out.  The  picture  is  scheduled  to 
open  its  regular  ran  here  next  month. 


Bernie  McCarthy  Resigns 
As  AIP  Minneapolis  Head 

MINNEAPOLIS — Bernie  McCarthy,  ex- 
change manager  of  American-Interna- 
tional here  for  over  three  years,  has  re- 
signed. 

After  a visit  with  his  sister  in  St.  Louis, 
he  plans  to  settle  in  Los  Angeles  where 
he  will  handle  sales  for  a couple  of  indepen- 
dent pictures.  No  successor  to  McCarthy 
has  been  named  yet. 


EXHIBITOR’S  ANTIQUE  — At  the 
wheel  of  his  1895  Everett  is  Nick 
Grengs,  operator  of  the  Palace  Theatre 
at  Spooner,  Wis.,  and  the  Pal-Mote 
Drive-In  there.  Beside  Grengs  is  Ernie 
Lund,  booker  at  the  Paramount,  Min- 
neapolis. Lund’s  father  is  seated  in 
the  rear.  The  car,  one  of  several  in 
Greng’s  collection  of  antique  automo- 
biles, appeared  in  a parade  at  Shell 
Lake,  Wis.  It  runs  on  its  own  power. 


black,  although  px-oductions  cost  about  $700. 

The  movement  collectively  represents  an 
investment  of  close  to  one  million  dollars. 
For  the  productions,  most  of  which  are 
put  on  by  amateur  actors  and  actresses, 
only  the  directors  are  paid — no  one  else. 

Although  the  seating  capacity  of  most 
of  these  theatres  is  small,  together,  with 
the  variety  of  live  productions  that  they 
offer,  they  do  give  some  competition  to 
motion  picture  theati’es,  particularly  on 
weekends.  Most  of  the  community  thea- 
tres operate  only  on  the  weekends. 

Although  expensive  musicals  are  the  big 
moneymakers  at  the  boxoffice,  the  trend  is 
to  more  plays,  heavier  fare  and  children’s 
productions.  A total  of  54  plays  is  sched- 
uled for  this  coming  season,  11  more  than 
last  season. 

Oshkosh,  Wis.,  Raulf 
Updated  by  Marcus 

OSHKOSH,  WIS. — Extensive  remodeling 
and  redecorating  of  the  Raulf  Theatre 
facilities,  which  has  been  going  on  since 
February,  has  made  it  one  of  the  most 
modern  in  this  section  of  the  state,  ac- 
cording to  the  Mai-cus  management. 

Designed  for  the  greater  comfort  and 
enjoyment  of  the  moviegoer,  particular  at- 
tention has  been  given  to  reseating  on  wide 
centers,  recai-peting  and  redecorating  to 
create  a luxurious  atmosphere. 

Starting  in  the  projection  room,  new 
equipment  has  been  installed.  The  theatre 
now  boasts  of  the  most  brilliantly  lighted 
screen  in  this  part  of  the  state,  giving  the 
finest  reproduction  of  films  produced  with 
newer  methods. 

In  the  auditorium,  acoustical  and 
mechanical  changes  have  been  made,  and 
each  seat  has  complete  sound  coverage. 

Without  destroying  the  beauty  of  the 
auditorium,  it  has  been  updated  and 
modei-nized,  as  has  the  lobby,  which  is  tiled 
and  with  new  lighting  fixtures,  modern 
aluminum  and  glass  entrance  doors.  The 
boxoffice  has  been  brought  into  the  outer 
foyer. 

Red  carpeting  has  been  laid,  and  the 
side  walls  of  the  auditorium  have  been 
paneled  in  walnut.  New  subdued  spot 
lamps  and  beamed  ceiling  have  been  in- 
stalled. Highlighting  the  foyer  proper,  cov- 
ering the  old  fountain,  is  an  arrangement 
of  live  philodendron. 

The  seating  has  been  staggered  to  give 
the  best  available  view  of  the  screen  by 
each  patron,  and  all  seats  have  been  re- 
upholstei'ed.  Men’s  and  women’s  restrooms 
and  a powder  room  have  been  updated  in 
fixtures  and  decorating. 


Reopening  L&G  Art  Cinema 

HARTFORD — Lockwood  & Gordon  will 
reopen  the  850-seat  Art  Cinema  after 
Labor  Day  and  the  designation  of  the  resi- 
dent manager  will  be  disclosed  by  Bill 
Dougherty,  Connecticut  division  manager. 
The  first-run  art  film  outlet  was  shuttered 
last  spring. 


BOXOFFICE  ::  September  25,  1961 


NC-1 


25,000  Working  Women  Expected 
For  5th  Minneapolis  Downtown  Night 


MINNEAPOLIS  — A theatre-restaurant 
night  for  downtown  working  women  again 
will  be  held  tomorrow  (26)  as  part  of  the 
Downtown  Council's  Salute  to  the  Woman 
Who  Works  Downtown. 

Over  25.000  tickets  have  been  distributed 
to  downtown  working  women  by  the 
council.  Half  of  the  ticket  entitles  the 
holder  to  admission  to  any  of  the  follow- 
ing theatres  for  50  cents:  State,  Orpheum, 
Mann,  Lyric,  World,  Century  and  Gopher. 
The  other  half  of  the  ticket  is  good  for 
special  discounts  at  many  downtown  res- 
taurants. Some  of  the  eating  places  also 
will  have  special  menus. 

This  is  the  fifth  year  that  the  Down- 
town Council  has  sponsored  this  special 
week  saluting  the  downtown  working 
woman.  In  charge  of  the  theatre-restaur- 
ant  promotion  are  council  members  Ev 
Seibel,  advertising  and  publicity  manager 
of  Minnesota  Amusement  Co.,  and  Morris 
Levy,  operator  of  the  Dyckman  Hotel. 


MINNEAPOUS 

puss  McCarthy,  formerly  a salesman  at 
United  Artists,  is  the  new  booker  at 
Warner  Bros.  He  replaces  Maxine  Murphy, 
who  is  retiring  and  moving  to  Daytona 
Beach,  Fla.  . . . Charlie  Jackson,  former 
salesman  at  Warners  for  many  years,  and 
his  wife  Connie  celebrated  their  50th 
wedding  anniversary  August  31  in  Clear- 
water, Fla.,  where  they  now  live.  They 
have  lived  there  since  Jackson  retired 
seven  years  ago. 

Bill  Soper,  at  one  time  head  booker  at 
Paramount,  was  a visitor  on  the  Row.  He 
now  lives  in  Los  Angeles,  where  he  is  as- 
sociated with  an  oil  company  . . . Scott 
Lett,  general  sales  manager  of  Howco- 
International,  was  in  on  a nationwide 
tour.  From  here  he  went  to  Detroit  . . . 
Three  executives  of  MGM  were  in.  They 
are  William  Madden,  division  manager; 
Herb  Bennin,  assistant  for  “Ben-Hur” 
sales,  and  LeRoy  Smith,  manager  in  Des 
Moines. 

Other  outstate  exhibitors  on  the  Row 
were  Paul  Perrizo,  Winnebago;  Pete  deFea, 
Milbank,  S.  D.;  Don  Gilbert,  Harvey,  N.  D.; 
Ray  Blakeslee,  Medford,  Wis.;  E.  Olson, 
Northfield;  Sid  Heath,  Wells;  David  Leh- 
man, Sioux  Falls,  S.  D.;  Reno  Wilk,  St. 
Cloud,  and  Stan  McCulloch,  Hibbing  . . . 
Ken  Weldon,  former  Republic  manager  in 
Des  Moines,  was  in  calling  on  Twin  Cities 
TV  stations  . . . Irene  Fraser,  office  man- 
ager at  National  Screen  Service,  vaca- 
tioned in  southern  Illinois. 

Four  theatre  openings  in  the  territory 


RED  WAGON  PRODUCTS 

517  N.  7th  St.,  Minneapolis  5,  Minn. 
Telephone:  FEderal  6-1688 

Your  Best  Source 
Of  Concession  Supply 


have  been  reported.  Roger  Drury  reopened 
the  Valley  Theatre  at  Lake  Benton  Satur- 
day (23).  He  formerly  operated  the  Egan 
at  Madison,  S.  D.,  and  now  lives  in  Red 
Wing,  where  he  has  a printing  business. 
Drury  was  on  the  Row  last  fortnight  lining 
up  product.  Other  visitors  on  the  Row  were 
Robert  E.  Johnson,  who  is  reopening  the 
Castle  at  Mable;  Meredith  Themer,  who 
is  reopening  the  Ritz  at  Mapleton  Wednes- 
day (27)  and  Claude  Porterville,  who  is 
reopening  the  Finley  Theatre  at  Finley, 
N.  D„  Thursday  (28) . 

Clem  Jaunich,  associated  in  the  opera- 
tion of  the  Delano  at  Delano,  won  the 
Cadillac  at  the  Variety  Club  Cadillac  din- 
ner at  the  clubrooms  in  the  Pick-Nicollet 
Hotel  September  13.  Jaunich  is  on  the 
board  of  directors  of  Variety  Club  . . . 
Charles  Winchell,  president  of  Minnesota 
Amusement  Co.,  has  been  released  from 
Variety  Club  Heart  Hospital,  where  he  had 
been  confined  with  a heart  ailment.  He 
has  been  recuperating  at  his  home  and 
his  lake  cottage  near  Brainerd  . . . Dahl- 
strom  & Weinberger,  theatre  decorators, 
are  redecorating  the  Regent  at  Cedar  Falls, 
Iowa,  for  the  Central  States  circuit. 

The  House  of  Charity  sponsored  the  sell- 
out benefit  premiere  of  the  20th  Century- 
Fox  film  “Francis  of  Assisi,”  at  the 
Gopher  Theatre  Tuesday  (19).  Proceeds 
from  the  premiere  will  be  used  for  main- 
tenance of  the  House  of  Charity’s  dining 
hall.  The  Friars  Choir  of  Assumption 
Franciscan  Seminary,  Chaska,  sang  before 
the  showing  of  the  film,  which  portrays 
the  life  of  the  13th  century  monk. 

Stella  Schwartz,  mother  of  Bunny  Lind- 
er, wife  of  Manager  Ed  Linder  of  the 
Gopher  Theatre,  has  been  visiting  at  the 
Linder  home.  She  will  return  to  Miami 
around  October  1.  Bunny  will  go  there  later 
to  serve  as  assistant  boxoffice  treasurer 
at  the  Miami  Beach  Auditorium  from  De- 
cember 1 until  April  30,  a job  she  holds 
each  winter  season. 

Tarpon  in  Tarpon  Springs 
Redecorated,  Remodeled 

TARPON  SPRINGS,  FLA.— The  Tarpon 
Theatre  on  Tarpon  avenue  has  taken  on  a 
modern  look  with  its  newly  remodeled 
front.  The  lower  part  of  the  theatre  is 
done  in  patterned  tile,  while  the  upper  part 
has  a louvered  effect,  with  each  panel 
painted  in  a pastel  tint  of  green,  yellow  or 
white.  Indirect  lighting  has  been  installed 
in  the  lobby,  which  also  has  been  re- 
decorated. 

At  the  rear  a new  exit  door  embodies  all 
the  latest  “panic”  safety  devices.  The  out- 
side of  the  rear,  which  faces  Court  street, 
has  been  redecorated  and  is  painted  in  the 
same  pastel  tints  as  the  front. 

The  Tarpon  Springs  Leader,  in  cutlines 
used  with  a picture  of  the  remodeled  the- 
atre, commented  that  “This  is  a very  at- 
tractive addition  to  the  row  of  business 
houses  recently  repainted  on  Tarpon  ave- 
nue. Phil  Demas,  manager  of  the  theatre, 
states  he  is  delighted  with  his  ‘new’ 
theatre.” 


!Young  Doctors/  'Giant' 
Hit  250  in  Milwaukee 

MILWAUKEE — The  best  grossers  for 
the  week  here  hit  the  250  mark,  two 
houses  falling  into  this  category;  the 
neighborhood  Tower,  showing  “The  Young 
Doctors,”  and  the  downtown  Wisconsin  on 
a return  run  of  “Giant.”  Almost  all  situa- 
tions here  showed  strong  business  for  the 
week. 


(Average  Is  100) 

Downer — Ballad  of  a Soldier  (Kingsley), 

return  run  175 

Palace — Seven  Wonders  of  the  World  (Cinerama), 

20th  wk 200 

Riverside — Come  September  (U-l),  5th  wk 125 

Strand — La  Dolce  Vita  (Astor),  8th  wk 150 

Times — Saturday  Night  and  Sunday  Morning 

(Cont'l),  5th  wk 90 

Tower — The  Young  Doctors  (UA)  250 

Towne — Marines,  Let's  Go  (20th-Fox),  subrun  ...110 
Warner — The  Guns  of  Navarone  (Col),  5th  wk..  .200 
Wisconsin — Giant  (WB),  reissue  250 


‘Navarone'  Sets  New  Record 
In  Minneapolis  State 

MINNEAPOLIS— “The  Guns  of  Nava- 
rone” is  really  going  great  guns  at  the 
State  Theatre  with  a big  130  per  cent 
recorded  for  its  seventh  week.  The  picture 
is  now  in  its  eighth  week  at  the  theatre, 
the  first  time  in  the  history  of  the  theatre 
that  a film  has  played  eight  weeks,  accord- 
ing to  Ev  Seibel,  advertising  and  publicity 
director  of  Minnesota  Amusement  Co., 
which  runs  the  house.  The  previous  run 
record  was  seven  weeks.  The  offbeat  duo, 
“Kipling’s  Women”  and  “The  Girl  in  the 
Bikini,”  in  its  fourth  week  at  the  Avalon, 
had  another  terrific  gross  with  a rating 
of  200  per  cent.  Among  the  new  offerings 
the  best  showing  was  made  by  "King  of 
the  Roaring  20’s”  at  the  Lyric  with  a 
rating  of  150  per  cent. 


Academy — La  Dolce  Vita  (Astor),  8th  wk 100 

Avalon — Kipling's  Women  (KBA),  The  Girl  in 

the  Bikini  (Atlantis),  4th  wk 200 

Century — Windjammer  (Cinemiracle),  reissue, 

1 4th  wk 90 

Gopher — Nikki,  Wild  Dog  of  the  North  (BV), 

6th  wk 90 

Lyric — King  of  the  Roaring  20's  (AA)  150 

Monn — Scream  of  Fear  (Col)  110 

Orpheum — Come  September  (U-l),  6th  wk 90 

State — The  Guns  of  Navarone  (Col),  7th  wk 130 

Suburban  World — Romanoff  and  Juliet  (U-l), 

8th  wk 90 

Uptown — House  of  Fright  ( A I P ) ; Black  Pit  of 

Dr.  M (UPRO)  130 

World — The  Truth  (Kingsley),  5th  wk 90 


Heavy  Winds  and  Rain 
Hurt  Omaha  Figures 

OMAHA — First  runs  had  their  ups  and 
downs  here  and  the  tail  end  of  hurricane 
Carla  which  brought  heavy  weekend  rains 
to  the  area  didn’t  help  matters.  The 
Orpheum  ran  about  par  with  “Two 
Women.”  The  State  dipped  a bit  under 
for  the  third  and  final  week  of  “Nikki” 
and  “Spartacus,”  in  its  18th  week  at  the 
Dundee,  skidded  about  100  points,  but 
still  came  out  above  average. 


Cooper — South  Seas  Adventure  (Cinerama), 

8th  wk 175 

Dundee — Spartacus  (U-lj,  16th  wk 135 

Omaha — Scream  of  Fear  (Col);  The  Trunk  (Col)..  85 
Orpheum — Two  Women  (Embassy)  105 


State — Nikki,  Wild  Dog  of  the  North  (BV),  3rd  wk.  90 


Record  'Kings'  Advance 

HOLLYWOOD— One  of  the  largest  ad- 
vance ticket  sales  in  the  history  of  MGM 
was  reported  for  “King  of  Kings.”  Latest 
figures  show  more  than  236,000  reserved 
seat  tickets  have  been  sold  for  premiere 
engagements  across  the  country. 


NC-2 


BOXOFFICE  ::  September  25,  1961 


Columbia,  Paramount 
Move  in  Des  Moines 

DES  MOINES  — Columbia  and  Para- 
mount are  on  the  move  in  Des  Moines. 
Columbia  recently  moved  to  a newly  re- 
modeled building  at  515  13th  St.  After 
October  1,  Paramount  will  operate  from 
separate  quarters  in  the  one-story,  du- 
plex-type structure.  Paramount’s  new 
address  will  be  513  13th  St. 

According  to  Joe  Jacobs,  Columbia  man- 
ager, his  company  will  continue  its  present 
complete  operation  which  includes  selling 
pictures,  accessories  and  trailers,  booking, 
inspection,  accounting  and  shipping. 

Paramount  Manager  Charles  Caliguri 
said  that  exchange  will  sell  and  book  pic- 
tures at  the  new  location.  At  present. 
Paramount’s  accounting  is  taken  care  of  in 
Chicago.  Shipping  is  through  the  Iowa 
Film  Depot. 


DES  MOINES 

Jack  Bouma,  whose  42  years  of  service 
ranked  him  as  one  of  the  oldest  ex- 
hibitors in  Iowa,  has  retired.  He  recently 
sold  the  Rialto  Theatre  at  Pocahontas  to 
A.  F.  Meuting,  owner  of  the  Chief  Drive-In 
there.  Bouma  had  been  in  the  theatre 
business  in  Pocahontas  since  1922.  Prior 
to  that  time,  he  operated  film  houses  at 
Alton,  Jewell  and  Lake  City.  He  built  the 
present  Rialto  in  1939.  Mr.  and  Mrs.  Bouma 
plan  to  spend  some  time  traveling,  but  they 
will  maintain  their  home  at  Pocahontas. 
Jack’s  many  friends  on  Filmrow  wish  him 
success  and  happiness  in  his  well-earned 
leisure. 

The  Variety  and  Standard  clubs  com- 
bined forces  for  a gala  party  with  the  en- 
tire cast  of  “My  Fair  Lady”  during  the 
show’s  recent  four-day  stage  run  at  the 
KRNT  Theatre.  Reaction  of  the  capacity 
crowd  of  late-evening  partygoers:  It  was 
TERRIFIC ! 

Dick  Berry,  manager  of  the  Royal  Thea- 
tre at  LeMars,  was  winner  of  that  city’s 
Chamber  of  Commerce  membership  drive 
. . . Marie  Gage  has  returned  to  Tri-State 
as  Don  Knight’s  secretary.  She  replaces 
Gertrude  Carter  . . . Joe  Jacobs,  Columbia 
manager,  was  honored  by  his  staff  at  a 
birthday  party. 

California  has  been  a popular  spot  for 
vacationing  Iowans.  Alferretta  Rayner, 
Universal  inspector;  Dale  Yaryan,  Univer- 
sal shipper,  and  Faye  Tysdal,  assistant 
cashier  at  Columbia,  vacationed  there  . . . 
Bill  Curry,  buyer  for  Iowa  United  Theatres, 
returned  from  a stay  at  Clear  Lake  . . . 
June  Gates,  Iowa  United  bookkeeper, 
toured  the  Ozarks  . . . Stanley  Soderberg, 
20th-Fox  salesman,  went  fishing  in  Min- 
nesota . . . Carrie  Fabor,  cashier  at  20th- 
Fox,  enjoyed  an  Iowa  vacation. 

Norman  Holt,  Warner  Bros,  sales  repre- 
sentative, underwent  surgery  at  Mercy 
Hospital  in  Des  Moines  . . . The  new 
stenographer  at  Universal  is  Joanne  Miller, 
formerly  of  Akron,  Ohio  . . . Thelma  Wash- 
burn, Universal  booker,  had  as  recent 
guests  her  daughter  and  family  from  Day- 
tona Beach,  Fla.  . . . Carl  Sokolof,  National 
Screen  Service  representative,  visited  his 


daughter  and  son-in-law,  Mr.  and  Mrs. 
James  Maske  of  Tulsa,  Okla.  Earlier,  Mrs. 
Sokolof  spent  five  weeks  in  Hawaii  visiting 
their  daughter  and  son-in-law,  Lt.  and 
Mrs.  Meyer  Cohen,  and  getting  acquainted 
with  a brand  new  granddaughter,  Deborah 
Ann. 

Flying  down  to  Charlotte,  N.C.,  for  the 
WOMPI  convention  were  Leone  Matthews, 
Tri-States;  Joyce  Brain,  Paramount; 
Mabel  Magnusson,  Universal,  and  Florence 
Work,  Central  States.  Upcoming  WOMPI 
events  include  an  outdoor  bake  sale  and  a 
sale  of  smocked  pillows — and,  the  girls  say 
they  will  be  working  the  baseball  pool  again 
in  October. 

Special  screenings  of  “Francis  of  Assisi” 
for  Catholic  priests  and  nuns  are  under 
way  throughout  the  state,  according  to 
Dave  Gold,  20th-Fox  manager  . . . “Pete” 
Peterson  has  left  United  Artists  . . . Ber- 
nice Klockentager  of  St.  Petersburg,  Fla., 
former  Universal  inspector,  is  slated  to 
visit  Des  Moines  as  guest  of  Mabel 
Magnusson. 

Joe  Jacobs  reports  “The  Guns  of  Nava- 
rone”  (Columbia)  continuing  top  gross 
everywhere  and  being  held  over  for  addi- 
tional playing  . . . Jimmy  Ricketts,  formerly 
at  Tri-States,  has  returned  to  Columbia  as 
salesman. 

Exhibitors  on  the  Row:  Earl  Kerr  was  in 
to  book  for  the  Wayne  Theatre  at  Knox- 
ville. Other  visitors  were  Doc  Twedt,  Britt; 
Cecil  Waller,  Ida  Grove;  the  Thiesses, 
Waverly;  Bill  McGraw,  Ogden;  Dick  Kuhl, 
Corning,  and  Frank  Smith  of  Corydon. 

Rogers  Chairman  Assisted 
By  Sons  in  Collections 

OMAHA — Frank  Larson,  20th-Fox  man- 
ager and  general  chairman  of  the  Will 
Rogers  Memorial  Hospital  fund  collection 
in  this  territory,  found  a couple  of  willing 
workers  from  an  unexpected  source. 

They  are  his  sons  Randy,  9,  and  Brad,  7. 

Larson  had  arranged  to  have  the  boy’s 
basketball  team  from  a church  in  Ralston 
help  at  a three-night  collection  program 
at  the  Golden  Spike  Drive-In. 

Larson  still  needed  more  helpers  and 
Randy  and  Brad  pitched  in. 

The  skies  opened  up  and  the  rain  came 
in  a steady  downpour.  Larson,  Randy  and 
Brad  finished  soaking  wet  but  with  the 
satisfaction  of  a job  well  done. 

This  week  Larson  scheduled  collections 
at  Ralph  Blank’s  Admiral  and  Chief  hard- 
tops  and  the  Sky  View  Drive-In. 

2nd  Miss  Johnson  Yarn 
Being  Made  Into  Film 

MISSOULA,  MONT. — A motion  picture 
adaptation  of  “The  Man  Who  Shot  Liberty 
Valance”  by  Dorothy  M.  Johnson,  assistant 
professor  of  journalism  at  Montana  State 
University,  is  now  before  the  cameras  at 
Paramount  in  Hollywood. 

John  Ford,  director  of  “Stagecoach,”  is 
the  producer-director,  and  the  stars  are 
Vera  Miles,  Lee  Marvin  and  Edmond 
O’Brien.  Valance,  a hired  gunslinger,  has 
a western  community  terrorized  in  the 
picture. 

Miss  Johnson’s  story  was  published  in 
June  1949  by  Cosmopolitan  magazine.  Miss 
Johnson  also  authored  “The  Hanging 
Tree,”  which  was  made  into  a movie  about 
two  years  ago  and  starred  Gary  Cooper. 


O M AH  A 

Bm  Doebel,  booker  at  20th-Fox,  and  Kath- 
erine Sorensen  were  married  in  St. 
James  Church  in  her  home  town  of  Kear- 
ney . . . Bill  Granville  of  Quality  Theatre 
Supply  is  back  on  the  job  after  a vacation 
of  “resting  and  seeing  a lot  of  baseball, 
including  watching  the  Omaha  Cardinals 
cinch  the  cellar  berth  in  the  league”  . . . 
Drive-ins  welcomed  last  weekend’s  beauti- 
ful weather  after  a couple  of  rough  ones 
that  either  froze  or  rained  out  the  crowds. 

Jack  Klingel  reported  that  500  members 
of  the  clergy,  representatives  of  youth 
groups  and  civic  organizations  attended 
the  special  screening  of  “Question  7,” 
which  will  be  moved  into  the  Dundee  The- 
atre September  29  after  an  18-week  run 
of  “Spartacus.”  He  also  scheduled  showings 
September  27  and  28  for  members  of  the 
press,  radio,  TV  and  ministerial  bodies. 

Exhibitors  on  the  Row  included  Nebras- 
kans Arthur  Doht,  Harvard;  Adolph  Ro- 
zanek,  Crete;  Art  Sunde,  Papillion;  Howell 
Roberts,  Wahoo;  Sid  Metcalf,  Nebraska 
City;  Don  Campbell,  Central  City,  and 
Iowans  Arnold  Johnson,  Onawa;  Frank 
Good,  Red  Oak;  S.  J.  Backer,  Harlan,  and 
Howard  Brookings,  Avoca  and  Oakland. 

Guy  Griffin,  exhibitor  at  Plattsmouth, 
took  time  out  from  remodeling  and  redec- 
orating his  Ritz  Theatre  to  drive  hir 
granddaughter,  Nancy  Hirz,  to  Colorado 
to  enroll  in  Colorado  Women’s  College. 
Griffin’s  big  Cass  Theatre  burned  to  the 
ground  last  summer  and  he  is  getting  the 
Ritz,  which  had  been  closed,  ready  for 
opening,  probably  around  Christmas.  The 
Ritz  is  getting  a new  roof,  new  booth, 
new  fire  exit  and  other  improvements. 

Irv  Dubinsky  of  the  Dubinsky  Bros,  cir- 
cuit headquartering  in  Lincoln,  has  been 
making  weekly  trips  to  Sioux  City  to  over- 
see operations  at  the  Orpheum.  Manager 
Leo  Young  left  to  become  city  manager 
in  Omaha  for  the  Center  Drive-Ins.  The 
Dubinskys  also  have  the  Hollywood  and 
75  Drive-In  in  Sioux  City  . . . Jack  March, 
exhibitor  at  Wayne,  said  his  brother  and 
father  Phil,  who  formerly  ran  the  theatre, 
went  to  Milwaukee  where  Jack’s  brother 
will  attend  St.  John’s  Military  Academy. 

Arnold  Johnson,  exhibitor  at  Onawa, 
took  his  wife  to  St.  Joseph’s  Hospital  in 
Sioux  City  for  brain  surgery  and  reported 
her  condition  is  satisfactory  . . . Roy 
Metzger,  who  has  the  Ritz  and  Pix  thea- 
tres at  Winner,  S.  D.,  brought  his  wife 
to  Omaha  for  hospitalization  . . . Adolph 
Rozanek,  veteran  exhibitor  at  Crete  and 
David  City,  is  now  doing  his  own  booking 
. . . Don  Campbell,  who  has  owned  and 
operated  the  theatre  at  Central  City  a 
number  of  years,  has  returned  from  a trip 
to  Arizona. 


Reopens  in  Sioux  City 

SIOUX  CITY,  IOWA— Sol  Shulkin, 
owner,  recently  reopened  the  Iowa  Theatre 
for  weekend  shows.  The  theatre  had  been 
closed  for  remodeling  since  July  3.  Six  per- 
sons are  employed  on  the  staff. 


“Whatever  Happened  to  Baby  Jane?” 
will  be  produced  by  Embassy  Pictures  and 
the  Associates  & Aldrich  Co. 


BOXOFFICE  ::  September  25,  1961 


NC-3 


MILWAUKEE 


£xtended  runs  continue  to  be  the  order 
of  the  day,  both  at  downtown  and 
neighborhood  theatres,  with  the  neighbor- 
hood houses  turning  in  surprising  grosses. 
And  since  good  promotion  is  the  backbone 
of  these  long  runs,  credit  should  be  given 
where  credit  is  due.  Among  those  exhibi- 
tors deserving  of  recognition  are:  Estelle 
Steinbach,  Strand;  Milt  Harman,  Palace; 
Harry  Boesel,  Wisconsin;  Joe  Reynolds, 
Towne;  John  McKay,  Riverside,  and 
"Gabe"  Guzman,  Warner.  Among  the 
neighborhood  showmen  who  have  done 
outstanding  jobs  in  their  particular  area 
are  Henry  Kratz,  Uptown;  Don  Baier, 
Times  Tosa;  A1  Camillo,  Tower;  Bob 
Groenert,  formerly  at  the  Downer,  now  at 
the  Varsity,  and  John  Roche,  Modjeska. 

While  wishing  to  remain  anonymous,  one 
exhibitor  says  he  was  forced  to  promote 
his  feature  attraction  (which  was  due  to 
open  the  following  day)  without  the  aid 
of  a pressbook,  paper,  stills  or  mats.  Said 
he  had  to  improvise  all  the  way  through. 
The  astonishing  part  of  it  all  was  the 
amazing  gross  he  chalked  up  by  the  end 
of  the  first  week.  The  material  did  arrive, 
“later,”  he  said. 


As  a screen  game, 
HOLLYWOOD  takes  top 
honors.  As  a box-office  at- 
traction, it  is  without  equal.  It  has 
been  a favorite  with  theatre  goers  for 
over  15  years.  Write  today  for  complete  de- 
tails. Be  sure  to  give  seating  or  car  capacity. 
» HOLLYWOOD  AMUSEMENT  CO.  ... 
3750  Ookton  Sr.  * Skokie,  Illinois 


Introducing  Carroll  Morten,  successor  to 
Harold  “Bud”  Rose  at  Allied  Artists  on 
Filmrow:  Carroll  has  been  with  AA  since 
1954  as  a salesman  working  the  northern 
portion  of  Illinois  and  the  southern  half 
of  Wisconsin.  He  started  in  the  industry 
as  an  exhibitor,  operating  the  Skokie 
Theatre,  Skokie,  111.,  in  1936.  He  enlisted 
in  the  Army  in  1943  (and  was  assigned  to 
the  information  and  education  section), 
returning  to  Warners  at  Chicago  as  a 
salesman  after  the  war.  In  1948,  Carroll 
was  appointed  general  manager,  buyer  and 
booker  for  the  Edward  Zorn  theatres  at 
Pontiac,  111.  His  next  stint  was  for  United 
Artists  here  in  Milwaukee,  rejoining  AA 
again  in  1954.  The  first  thing  he  did  after 
taking  over  was  to  change  the  furniture 
around  in  his  office,  then  went  to  lunch  at 
the  Press  Club  to  get  acquainted. 

Personal  appearances  of  noted  screen 
stars  in  promotions  designed  to  help  pro- 
jects “on  the  road”  now  appear  to  be 
a routine  matter.  New  fields  seem  to  be 
entering  the  picture  right  along  for  certain 
stars.  Take  Richard  Arlen,  for  example.  He 
appeared  in  person  Friday  (15)  at  both 
Schuster  Stores,  Capitol  Court  and 
Mitchell  Street,  to  help  plug  the  fashion 
show.  He  was  introduced  by  Robert  Collins 
of  Puritan,  who  did  the  commentating. 

Think  promotion  does  not  have  far- 
reaching  effects?  “Days  of  Thrills  and 
Laughter”  is  currently  appearing  at  the 
Riverside  Theatre,  which,  after  having 
been  seen  by  a number  of  members  of  the 
Ozaukee  Country  Club,  was  proposed  as  a 
theme  for  their  festivities  at  the  club. 
A good  share  of  the  guests  were  costumed 
as  stars  of  the  silent  film  era.  Vamps  in 
shimmering  chemises  rubbed  elbows  with 


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“Cur  Gang”  and  “Rudolph  Valentino.” 
Costume  prizes  were  awarded  to  those  who 
impersonated  Charlie  Chaplin,  Theda 
Bara,  Rudolph  Valentino,  Laurel  and 
Hardy,  Charlie  Chan  and  Gloria  Swanson. 
Photographs  of  the  “Foolish  Flicker  Fol- 
lies” appeared  in  the  Journal  September 
14  as  a society  wrinkle. 

A review  of  “Days  of  Thrills  and  Laugh- 
ter” appeared  in  the  Lutheran  Companion, 
along  with  a still  picture  of  the  Mack 
Sennett  bathing  beauties.  A subscriber  to 
the  magazine  wrote  in  later  to  remonstrate 
with  the  following  words:  "One  would  ex- 
pect to  see  a picture  of  that  sort  in  the 
daily  newspapers  or  a theatre  publication, 
but  NOT  in  the  Lutheran  Companion! 
Only  family  pictures  are  allowed  to  be 
reviewed  in  this  magazine,  and  even  then, 
someone  finds  something  to  criticize.  How- 
ever, the  bulk  of  the  letters  received  by 
the  editor  are  in  the  form  of  compliments 
for  adding  this  feature  (the  reviews) 
to  the  magazine’s  contents. 

Don’t  Forget  the  Allied  Convention  at 
Oakton  Manor  September  27,  28! 


Selected,  Allied  Artists 
Go  Their  Separate  Ways 

CLEVELAND — The  major  news  in  the 
film  rialto  here  last  week  has  been  the 
split  between  Allied  Artists  and  Selected 
Theatres  with  AA  taking  back  its  ex- 
changes, as  it  has  done  elsewhere,  and 
with  Selected  Theatres  going  back  on  its 
own.  Selected  operates  a dozen  and  a half 
theatres  in  northern  Ohio. 

Selected  was  formed  by  the  late  Nathan 
Schultz,  beginning  first  as  Ivanhoe  Films 
in  1926.  It  became  Selected  in  1930,  taking 
over  Monogram  product  in  1937  and  then 
obtained  the  A A franchise  in  1951.  The 
present  head  of  Selected  is  Samuel 
Schultz,  brother  of  the  late  Nate  Schultz  as 
he  was  always  known  in  the  Film  building 
and  as  he  is  remembered  in  the  special 
room  in  Boystown,  Inc.  (Variety  Club’s 
permanent  charity)  with  his  oil  portrait 
on  its  walls  and  a completely  furnished 
dining  room  in  his  name. 

Samuel  will  carry  on  with  Selected  The- 
atres, not  only  aided  by  his  own  son  Don, 
but  also  by  his  nephew  Jay,  Nathan’s  son. 
The  offices  will  continue  in  the  Film  build- 
ing and  Sol  Gordon  will  be  retained  as  di- 
vision manager.  Sam  also  reports  there 
will  be  no  changes  in  the  office  staff. 


Red  Reeder  Moves  Back 
To  Alexander  Productions 

HOLLYWOOD — President  Steve  Cochran 
has  appointed  Harrison  S.  “Red”  Reeder 
vice-president  in  charge  of  production  for 
Robert  Alexander  Productions.  Reeder 
formerly  was  with  Alexander  from  1954  to 
1957  when  “Come  Next  Spring,”  “II  Grido” 
and  “The  Weapon”  were  produced.  Reeder 
then  went  to  England  to  produce  “The 
Woman  Eater”  for  Columbia  and  “End  of 
the  Line”  and  “Date  With  Disaster”  for 
Astor  Films. 

“Heads  or  Tails,”  to  costar  Cochran  and 
Nadja  Tiller,  is  planned  next  by  the  Alex- 
ander company,  with  “The  Tom  Mix 
Story”  and  “Bitter  Apples”  also  scheduled. 


“Taras  Bulba,”  a UA  release,  will  have 
over  200  speaking  parts. 


NC-4 


BOXOFFICE  ::  September  25,  1961 


• ADLINES  & EXPLOITI  PS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHARI 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


This  Kid  Show  Has  No 
Gifts,  Only  Club  Card 


Mermaids 

Launch 

Sea 

Serpent 

on 

River 

Front 


Pittsburgh  mermaids  are  pictured  launching  a 1961  model  (150  feet,  rudder- 
less, balloon-type)  “sea  serpent”  at  the  Monongahela  river  wharf  to  announce  the 
opening  of  “Voyage  to  the  Bottom  of  the  Sea”  at  the  Stanley  Theatre.  It  was  a 
sight  for  the  sleepy  eyes  of  motorists,  parked  on  the  wharf,  and  it  attracted  atten- 
tion and  interest  for  many  hours,  with  newsreel,  television  and  radio  coverage,  as 
directed  by  Ralph  Buring,  publicist  for  the  film  company.  The  models  are,  left  to 
right:  Laura  Oberheim,  Sonia  Stuart  and  Pam  Weaver. 


There  are  few  rules  that  work  all  the 
time  and  in  all  situations.  For  example, 
there’s  the  kiddy  show.  Some  think  that 
games  and  giveaways  are  the  sine  qua  non ; 
the  matinees  will  die  on  their  feet  without 
them. 

However,  Rudy  Bosch  sr.,  manager  of  the 
Tiger  neighborhood  theatre  in  New  Orleans 
for  Pittman  Theatres,  recently  restored 
Saturday  afternoon  programs  for  the 
youngsters  minus  premiums  and  come-ons, 
and  is  very  happy  with  the  patronage. 

Bosch’s  gimmick,  if  any,  is  a “Be  a 
Tiger  and  Roar”  card,  sold  as  each  child’s 
personal  property.  Its  main  advantage  is  a 
reduction  in  admission.  With  the  card,  ad- 
mission costs  the  youngsters  ten  cents; 
without  it,  one  pays  the  regular  admission 
of  25  cents. 

Saturday  kiddy  matinees  were  dropped 
at  the  Tiger  about  two  years  ago  because  of 
waning  patronage.  Of  late,  however.  Man- 
ager Bosch  has  been  receiving  inquiries 
about  why  the  Tiger  doesn’t  have  kid 
shows,  and  he  began  to  thinking  how  the 
kiddies  are  the  backbone  of  the  show  busi- 
ness, the  future  generation  of  patrons,  and 
the  influence  they  have  on  their  elders,  etc. 

The  matinees  consist  of  two  hours  of 
screen  matter — a feature,  cartoon  and 
shorts.  There  are  no  candy  nor  stage  gim- 
micks. True,  the  boxoffice  till  is  filled  with 
dimes,  but  the  big  item  is  the  concessions. 


Chariot  Race  Highlights 
'Ben-Hur  Days'  Campaign 

Mr.  and  Mrs.  Robert  I.  Gill,  owners  of 
the  400-seat  Royal  in  Bowmanville,  Ont.,  a 
busy  place  of  6,800  people  on  the  north 
shore  of  Lake  Ontario,  literally  went  to 
town  in  a campaign  on  “Ben-Hur,” 
originally  booked  for  nine  days  but  held 
over  for  an  extra  two  days. 

The  Gills  prevailed  on  Mayor  W.  D.  Car- 
ruthers  to  issue  a proclamation  for  the 
observance  of  “Ben-Hur  Days”  in  Bow- 
manville and  he  officiated  in  the  cutting 
of  the  gold  ribbon  at  the  theatre  for  the 
film  opening.  There  was  a parade  followed 
by  a chariot  race  along  the  main  street 
with  entries  for  playground  groups,  a large 
crowd  resulting. 

Prizes  were  presented  to  the  charioteers 
and,  in  addition.  Bob  Gill  distributed 
bottles  of  Pepsi-Cola  donated  by  Smith 
Beverages.  The  theatre  also  secured  the 
cooperation  of  local  clergy  and  columns  of 
publicity  in  the  Bowmanville  newspaper, 
the  Statesman. 


'Pleasure'  Obtains  Ride 
On  Sailboat  Giveaway 

A Sailboat  Sweepstakes  buoyed  “The 
Pleasure  of  His  Company”  along  during  its 
run  at  RKO  Keiths  Theatre  in  Syracuse, 
N.Y. 

The  Shell  Oil  Co.  was  conducting  a give- 
away of  34  Sea  Snark  sailboats  in  the  New 
York  lakes  region.  Part  of  the  promotion 
consisted  of  large  ads  in  the  Syracuse 
newspaper  (approximately  5 cols.  17 
inches)  as  the  contest  neared  the  end. 
Manager  S.  L.  Sorkin  obtained  mention  of 
“Pleasure”  and  its  playdates  at  Keiths  by 
getting  Shell  to  stage  the  final  drawing 
for  the  snark  boats  from  Keiths’  stage. 

The  Shell  ads  and  promotional  material 
given  out  at  some  30  odd  Shell  gasoline 
stations  in  the  Syracuse  area  mentioned 
“See  ‘The  Pleasure  of  His  Company’  Plus 
Drawing  by  Miss  Syracuse  From  the  Stage 
of  RKO  Keiths  8:15  Monday  Evening. 

Good  space  in  the  local  Post-Standard 
was  obtained  by  telephone  interview,  ar- 
ranged through  Paramount  publicist,  be- 
tween Bob  Sokolosky,  the  newspaper  drama 
critic,  and  Tab  Hunter,  film  star.  A full 
column,  special  stories  and  a Debbie  Rey- 
nolds-Lilli  Palmer  drawing  on  the  front 
page  of  the  Sunday  amusement  section 
resulted. 


Newsboy  Show  Gets 
'Alakazam'  Going 

With  a picture  such  as  “Alakazam  the 
Great”  coming  up,  Harry  Boesel,  manager 
of  the  first-run  Wisconsin  Theatre  in  Mil- 
waukee, decided  that  one  of  the  best  ways 
to  promote  the  film  was  by  word  of  mouth 
spread  by  the  youngsters.  To  accomplish 
this  he  phoned  Tom  Johnson,  circulation 
promotion  manager  for  the  Milwaukee 
Sentinel,  and  gave  him  a blanket  invitation 
to  a special  screening,  covering  all  the 
Sentinel  newsboys. 

Johnson,  seeing  in  the  offer  a chance  to 
reward  the  boys  for  good  service,  sent  a 
special  invitation  by  letter  to  all  the  more 
than  1,000  carriers,  with  a note  at  the 
bottom  of  the  page  calling  for  the  parent’s 
signature  giving  the  youngster  permis- 
sion to  see  “Alakazam.”  This  was  a nice 
plug,  too.  Each  letter  was  good  for  two 
admissions,  including  another  youngster  or 
an  adult. 

Johnson  arranged  to  have  a Sentinel 
photographer  at  the  screening,  resulting 
in  a picture  of  a group  of  “Alakazam” 
newsboy  viewers  in  the  following  morning’s 
Sentinel. 


BOXOFFICE  Showmandiser  ::  Sept.  25,  1961 


— 153  — 


1 


The  Picture  s the 

It's  Suicide  to  Forget  No.  1 
Interest  Is  Screen  Product 
And  Its  Appeal  to  Public 

It's  okav,  even  necessary,  for  a successful 
theatreman  to  be  interested  in  many  things 
— civic  clubs  and  cru- 
sades, community  im- 
provements, general 
business  campaigns; 
in  short,  everything 
people  around  him  do 
and  need — but  under 
no  circum- 
stances  should  he 
permit  outside  activi- 
ties to  weaken  his  in- 
terest in  motion  pic- 
tures. 

This  is  the  first 
motto  of  Russell 
Newton,  30-year  veteran  of  exhibition  who 
carries  out  an  imaginative,  never-stop  in- 
stitutional campaign  in  behalf  of  theatre- 
going in  New  London,  Conn.,  onetime 
whaling  port,  which  now  is  a bustling  in- 
dustrial center  and  home  of  the  Atlantic 
Fleet  U.S.  submarine  base. 

Keep  Eyes  on  Product 

“It’s  a matter  of  business  suicide,”  the 
manager  of  the  American  Theatre  Corp.’s 
Capitol  Theatre  said,  “to  forget  that  you’re 
motion  pictures,  first,  last  and  always, 
nothing  else;  you’ve  got  to  get  out  on  the 
street  and  remind  the  people  passing  to 
and  fro  that  the  Capitol — or  whatever  the- 
atre you  happen  to  be  running — is  very 
much  in  business,  and  very  much  con- 
cerned with  its  patrons’  wishes,  aspirations 
and  wants.” 

This  is  not  to  say,  that  Russ  Newton  plies 
his  promotional  stints  with  daily  sandwich 
signs  and  the  like  along  Bank  street,  in  the 
heart  of  New  London.  No,  rather,  he  fol- 
lows a more  dignified,  reasoned  approach 
through  close  knowledge  of  the  concepts 
and  motivations  that  go  into  production  of 
motion  pictures,  and  evaluation  of  their 
marketability.  He  has  no  patience  with 
the  theatre  operator  who  professes  indif- 
ference to,  and  displays  ignorance  of  the 
nature  of  the  product  which  he  sells. 

Newton,  a New  Haven  native,  got  into  the 
industry  in  the  depression  year  of  1931, 
joining  the  staff  of  then  Mullin  & Pinan- 
ski  circuits  Paramount,  New  Haven,  alter- 
nately managed  at  the  time  by  Louis 
Schaefer  and  Walter  B.  Lloyd. 

Avoids  Brazen  Promotion 

“I  learned,  under  both  Mr.  Schaefer  and 
Mr.  Lloyd,”  Newton  continued,  “that  the 
best  type  of  promotion  for  the  theatre  is 
the  quiet,  refined  touch,  never  brazenly, 
never  overbearing,  never  excessive.  It  must 
be  remembered  that  motion  pictures — and 
motion  picture  people — have  grown  in 
stature  over  the  years,  and  we  shouldn’t 
tackle  even  the  slightest  film  with  just  a 
lot  of  hot  air,  so  to  speak,  never  bothering 
to  evaluate  the  marketability  as  it  applies 
to  your  hometown  situation. 

“Schaefer  and  Lloyd  reminded  me  con- 


Russell Newton 


Thing  in  Successful  Management 


Two  juvenile  promotions,  one  of  which  hasn't  been  used  much,  if  any,  in  the  U.S.  reached  Showmandiser 
from  P.  Milner,  assistant  manager  of  the  Regal  Theatre  in  the  Bexleyheath  section  of  London,  where 
both  were  outstandingly  successful.  As  illustrated  above,  the  two  stunts  are  a fancy  cowboy  dress 
contest  for  the  boys.  In  variation,  this  is  quite  common  among  U.S.  showmen.  But  the  other,  a bonnet 
contest  for  the  girls,  hasn't  come  up  in  Showmandiser  at  all  that  we  know  of.  Showman  Milner  staged 
the  contest  in  behalf  of  a matinee  showing  of  "Cimarron,"  at  the  Regal  just  before  Easter.  Prizes 
were  toy  kits  from  Revel,  plus  a ride  around  the  theatre  on  a horse  loaned  by  a riding  stable.  There 
was  a lot  of  hard  work,  ingenuity  and  skill  put  into  the  event  by  the  little  girls  and  their  mothers.  The 
bonnets  were  on  display  for  a week.  A local  milliner  served  as  a judge.  The  event  also  was  good  for 
considerable  space  in  the  local  newspaper. 


stantly  that  if  a theatre  manager  walks 
along  the  main  stem  of  his  town  with  a 
friendly  smile  and  a casual  greeting  to 
everyone  encountered,  he  can  do  a lot,  a lot 
more,  than,  say,  the  same  theatre  manager 
dawdling  along  in  a hotel  lobby  and  waving 
to  the  registration  clerk  and  forgetting  to 
say  ‘Hi  there*’  to  the  elevator  man. 

“We  are  in  a mass  business,  and  we  must 
be  respectful  of  the  mass  thoughts  and 
aspirations.  The  day  we  forget  we’re  essen- 
tially a business  of  dollars,  we’re  in 
trouble!” 

Newton  came  to  New  London  25  years 
ago  as  assistant  to  Barney  Dobrans,  then 
managing  the  M&P  Crown.  He  stayed  at 
the  Crown  (later  remodeled  into  a mer- 
cantile center)  until  1942,  when  he  left  the 
industry  to  become  a statistical  clerk  for 
the  New  York,  New  Haven  & Hartford  rail- 
road, but  he  “got  lonesome”  for  the  theatre 
in  a few  months,  and  returned  to  it  and  has 
been  in  it  ever  since. 

Two  Veteran  Tutors 

The  late  Walter  Murphy,  then  managing 
the  M&P  Capitol,  took  Russ  Newton  on  as 
assistant.  Hy  Fine,  now  with  New  Eng- 
land Theatres,  was  district  manager. 

Exploitation  was  most  prominent,  too, 
particularly  after  cessation  of  the  war.  “We 
played  Republic’s  ‘Sands  of  Iwo  Jima’  and 
we  had  a tremendous  tieup  with  the 
Marine  Corps:  a street  parade  and  lobby 
festivities,  highlighting  a stage  color  guard, 
were  on  the  agenda.  We  even  had  one  of 
the  men  who  had  helped  plant  the  Ameri- 
can flag  on  Iwo  Jima.  Again,  everything 
accomplished  wasn’t  just  tossed  into  the 
fray  and  promises  made  to  everyone  en- 
countered for  cooperation;  we  got  on  the 
phone,  called  the  Marine  Corps,  for  ex- 
ample, to  explain  our  position,  and  they, 
in  turn,  provided  some  wonderful  assist- 


ance. This  demonstrated  the  ability  of  a 
theatre  to  get  along  with  varied  and  sun- 
dry service  components  in  the  town  on  a 
substantial  promotion.” 

During  the  latter  part  of  World  War  II, 
Russ  Newton  donned  khakis  himself;  he 
trained  for  the  infantry  and  was  eventually 
assigned  to  special  services,  handling  troop 
entertainment. 

Promoted  to  Manager 

Walter  Murphy  died  in  1958,  and  ATC 
(American  Theatre  Corporation) , which 
had  been  created  out  of  the  split  in  1949  of 
M&P  (the  other  theatres  in  Connecticut, 
the  Paramount,  New  Haven,  and  Allyn, 
Hartford,  went  to  New  England  Theatres 
Inc.)  promoted  Russell  Newton  to  resident 
managership. 

With  Tom  Gannon,  at  one  time  assistant 
to  the  late  Nick  Brickates  at  the  Stanley 
Warner  Garde,  as  his  assistant,  Russ  New- 
ton has  been  paying  increasingly  rewarding 
attention  to  exploitation.  Front-of-the- 
house  administration  details,  of  course,  get 
constant  Newton  supervision,  but  he’s 
aware,  significantly  so,  of  the  necessity  of 
selling  the  Capitol  as  a family  entertain- 
ment center  for  this  growing  eastern 
Connecticut  city. 

Across  the  Thames  River  is  situated  the 
General  Dynamics  Corp.’s  sprawling  elec- 
tric boat  division,  a prominent  part  of  the 
country’s  nuclear  submarine  program.  Fur- 
ther upriver  is  the  U.S.  Navy  submarine 
Atlantic  Fleet  headquarters. 

Understandably,  population  is  booming, 
and  those  businessmen,  including  theatre 
owners  and  operators,  willing  to  pitch  with 
enthusiasm  for  trade,  are  finding  challenge 
indeed. 

“One  thing  we’ve  found  is  remarkably 
successful,  especially  in  the  summertime,  is 
use  of  radio  advertising,  on  a spot-buying 


2 


— 154  — 


BOXOFFICE  Showmandiser  ::  Sept.  25,  1961 


basis,”  Russ  Newton  added.  “We  can  walk 
along  the  beach,  for  miles  in  any  direction, 
and  see  dozens  and  dozens  of  people,  old, 
young  and  the  inbetween,  carrying  tran- 
sistor radios,  and  we  ask  ourselves — why 
not  latch  on  to  this  growing  receptivity  and 
toss  in  theater  ads!’  I know  the  experi- 
ment, which  is  in  addition  to  our  regular 
newspaper  campaigning,  has  paid  off,  be- 
cause people  remark  about  the  radio  ads  to 
the  cashier.” 

Newton  scans  the  local  newspaper,  the 
New  London  Evening  Day,  with  the  scru- 
tiny of  a department  store  floorwalker.  “I 
look,”  he  explained  matter-of-factly,  “for 
ideas  that  will  help  sell  the  Capitol.” 

It  goes  to  follow  that  when  an  ad  pro- 
claims imminent  opening  of  a huge  housing 
tract,  Russ  Newton  gets  on  the  phone  at  an 
appropriate  morning  hour  (he’s  often  on 
the  phone  to  promotion  possibilities  at  the 
breakfast  table  in  the  Newton  home),  to 
suggest  cooperative  measures  designed 
basically  to  help  both  businessman  and 
theatre.  He  got  a housing  developer  to  co- 
operate with  model  home  ads,  plugging 
Paramount’s  “The  Ladies  Man,”  and  in  a 
most  generous  assist,  the  developer  tossed 
in  displays  in  his  spanking  new  model 
home,  too! 

Watches  Local  Newspaper 

Newton  sat  with  fellow  exhibitors — 
Murray  Howard,  Stanley  Warner  Garde: 
Bruno  Weingarten,  E.  M.  Loew’s  Norwich 
Theatre  and  New  London  Drive-In;  Fred 
Koonz,  Lockwood  & Gordon’s  Waterford 
Drive-In;  Eddie  O’Neill,  Bridge  Drive-In, 
and  Harry  Picazio,  Larry  Peters,  Tony 
Albino  and  Isadore  Fishbone  of  the  Groton 
Drive-In — to  make  out  an  institutional  ad 
campaign  for  the  New  London  Day,  pat- 
terned after  the  highly  successful  National 
Theatres  move  in  California. 

“We  went  to  the  newspaper  with  the  idea 
in  mind  of  helping  business  in  theatres,  of 
course,  but  we  convinced  the  powers-that- 
be  of  a very  important  adjunct  to  this 
thinking — what  helps  theatres  helps  busi- 
ness in  general ! 

In  Service  Organizations 

Local  civic  endeavor  isn’t  overlooked  by 
Newton.  He  became  an  active  member  of 
the  New  London  Lions  Club  when  he  as- 
sumed managership  of  the  Capitol  Theatre. 
This  past  year,  the  Lions  elected  him  third 
vice-president,  and  within  three  years  he 
should  be  wielding  the  gavel  at  the  head 
table ! 

“These  service  organizations  are  the  hard 
core  of  community  action  and  reaction  and 
a theatre  manager  must  make  his  presence 
felt  when  the  community’s  opinion-makers 
are  meeting.  It’s  that  simple,  and  that 
important.” 

The  Chamber  of  Commerce’s  retail  trade 
board  has  called  on  Newton  time  and  again 
for  advice  and  counsel,  and,  on  occasion, 
Newton  asks  the  chamber  for  a hand. 
Jimmy  Dodd,  touring  key  New  London 
points  for  a Walt  Disney  film,  was  literally 
mobbed  by  TV  fans  in  a downtown  store. 
Resourceful  Newton  led  an  evidentally 
cowed  Dodd  out  of  the  store — by  hoisting 
the  entertainer  onto  a counter! 

There  have  been  other  exploitation  gam- 
bits, of  course;  but  the  main  point  here  is 
to  stress  regular  rewarding  activity. 

Mr.  and  Mrs.  Russ  Newton  have  two 
daughters,  Carol,  20,  a budding  journalist, 
now  in  college;  and  Suzanne,  17,  about  to 
start  hospital  nursing  school. 


Doorbell  Ringing  and  Do-It-Yourself 
Displays  Recover  Lost  Patronage! 


On  a small  scale,  the  so-called  lost 
audience  is  being  recovered  at  a small  city 
near  the  Gulf  coast  in  extreme  southeast- 
ern Louisiana.  And  the  recovery  is  being 
accomplished  by  ability  and  vigor  in  pro- 
motion. 

In  a little  more  than  a year,  Willard 
Smith,  of  the  new  crop  of  theatre  man- 
agers, has  achieved  impressive  results  in 
bringing  back  patronage  at  the  Fox  The- 
atre in  Sulphur,  La.,  whose  population 
exceeds  6,000,  give  or  take  a few  score. 
True,  he  started  almost  at  rock  bottom. 
Before  Pittman  Theatres  of  New  Orleans 
took  over  the  Fox  and  sent  Smith  there, 
motion  picture  entertainment  was  almost  a 
forgotten  activity. 

Full  of  Determination 

“It  wasn’t  an  easy  matter  to  recapture 
the  lost  theatregoers,”  Smith  commented, 
“but  I was  determined  to  win.  I called  on 
the  business  people  of  town,  and  still  do, 
for  brief  chit-chats;  I rang  many  a doorbell 
in  the  residential  sections  of  town  to  get 
better  acquainted  with  people.  The  ma- 
jority of  these  people  at  whose  homes  I 
called  now  are  among  my  steady  patrons, 
not  only  the  preteens,  but  the  teenagers 
and  heads  of  families.  I joined  several 
civic  and  social  clubs,  and  attend  their 
gatherings  as  often  as  my  duties  permit  me 
to  get  away.” 

Although  displaying  more  than  average 
energy  and  planning,  Smith  is  not  the 
pusher  type,  rather  he  wins  by  affability 
and  lack  of  pretense. 

Smith  makes  economical  use  of  news- 
papers, weekly  program  heralds,  at-theatre 
and  store  displays,  but  his  distinguishing 
characteristic  probably  is  his  habit  of 
“stepping  a little  further”  and  rigging  up 
something  special,  something  out  of  his 
own  imagination,  in  a display  in  the  the- 
atre lobby  or  in  a window  of  some  store  or 
business  place. 

A Do-It-Yourself  Type 

For  example,  Willard,  a do-it-yourself 
type  fellow,  erected  a miniature  tree  house 
in  the  lobby  and  spiced  it  up  with  toy 
creatures — monkey,  snake,  tiger,  two  dogs 
and  an  elephant — and  two  birds,  the  real 
McCoy,  for  “Swiss  Family  Robinson.”  One 
of  the  tree  “rooms”  was  in  bright  red,  while 
the  other  two  were  in  brilliant  yellow. 
Easter  egg  “grass”  was  used  for  the  roofs, 
also  to  represent  moss  around  the  tree. 
Real  Louisiana  Spanish  moss  hung  from 
the  branches. 

From  this  same  picture,  Johnny  Gibson, 
the  Fox  projectionist,  turned  sign  artist 
and  painted  a picture  in  oil  based  on  the 
race  scene  featured  in  the  film.  This  was 
placed  on  display  at  a cafe,  and  won 
plaudits  for  amateur  artist  Gibson,  the 
theatre  and  the  film.  His  artistic  effort  was 
not  at  all  bad. 

Then  for  “Pollyanna”  Smith  had  a girl 
in  pantalettes  walk  around  town. 


From  the  Statesville  (N.C.)  Theatre 
Corp.  bulletin  to  managers:  “It’s  that  extra 
promotion  that  gets  those  extra  patrons!” 


Staffers  of  the  Fox  Theatre  in  the  small  town  of 
Sulphur,  La.,  are  using  "do-it-yourself"  skills  to  win 
back  patrons.  Above,  Manager  Willard  Smith  squats 
beside  a miniature  tree  house  he  constructed  in  the 
lobby  for  "Swiss  Family  Robinson."  The  tree  rooms 
were  in  bright  colors;  toys  provided  a realistic  look. 
Below,  is  an  oil  picture  of  the  race  scene  in  "Robin- 
son" painted  by  projectionist  Johnny  Gibson  and 
hung  up  in  a cafe. 


Pei  Monkey  TV  Gifts 
Fine  for  'Alakazam' 

Six  monkeys — of  the  small  spider  breed 
— were  given  away  via  television  and  a 
lakeside  resort  prior  to  “Alakazam  the 
Great”  at  New  Orleans.  The  monkeys  were 
obtained  from  an  animal  farm  at  Miami 
by  Masterpiece  Pictures,  distributor  of  the 
picture  in  the  southern  area.  The  film 
opened  at  eight  theatres. 

For  four  days,  Good  Old  Bob  Drews  on 
WWL-TV,  a program  featuring  cartoon 
films  and  comedies,  gave  away  a monkey, 
while  Pontchartrain  Beach  did  the  same  for 
two  days  just  prior  to  opening.  In  both 
cases  the  deal  was  by  numbered  tickets  and 
drawing  of  stubs.  Members  of  the  studio 
audience  participated  at  WWL-TV,  while 
several  thousand  at  the  lakeside  amuse- 
ment park  took  part  in  the  Pontchartrain 
drawing. 


Profile  Heads  for  'Portrait' 

James  S.  Howard  of  the  Airvue  in  Golds- 
boro, N.C.,  had  a sign  shop  make  up  six 
large  profile  heads  on  beaver  board  painted 
black.  These  were  hung  around  the  the- 
atre with  the  “Portrait  in  Black”  written 
on  the  neck  portion.  Patrons  were  asked  to 
guess  who  the  heads  represented  for  free 
passes. 


BOXOFFICE  Showmandiser  ::  Sept.  25,  1961 


— 155  — 


3 


A 

ls  It  Looks  Tb  Me  £5 

By  KROGER  BABB 

A Showman' s 

Views  on  Merchandising  M of  ion  Pictures 

ALL  OF  US  ARE  GUILTY,  perhaps,  of 
doing  things  that  others  can’t  understand. 
Show  people  probably  take  the  top  award 
in  this  field.  There  are  glowing  examples 
in  every  section  of  the  country  of  two  types 
of  thinking  by  the  same  showmen.  For  ex- 
ample, in  the  southwest  there  is  a widely 
known  circuit  owner  whose  theatres  are 
literally  caving  in  for  lack  of  physical  re- 
pairs. His  booth  equipment  is  old  and 
worn.  Marquees  are  crying  for  paint. 
Fronts  have  more  broken  glass  than  sell- 
ing-appeal. Carpets  are  tattered  and  seats 
loose,  broken,  cut,  scratched.  His  theatres’ 
restrooms  are  filthy.  The  properties  are  in 
a deplorable  state  from  front  to  back  and 
roof  to  floor.  We’ve  never  seen  worse.  Yet 
this  same  showman  invited  us  out  to  his 
ranch  home  for  a weekend  and  no  place  is 
more  spic  and  span,  ultramodern  and  com- 
fortable. Among  other  niceties  there  are 
miles  of  white,  newly  painted  board  fences. 
Here’s  a showman  who  doesn’t  spend  a 
dime  on  his  theatres,  yet  nothing  is  too 
good — or  costly — for  his  ranch  and  home. 

— o — 

IN  THE  MIDWEST  we  ran  onto  similar 
examples.  One  large  circuit  of  theatres,  in- 
volving both  indoor  and  drive-ins,  can’t 
post  the  average  program  on  its  marquee 
because  of  lack  of  changeable  letters.  On 
some  marquees  the  glass  is  broken.  Here 
again  the  theatre  properties  are  run-down, 
crying  for  paint,  carpet,  seats,  booth 
equipment  and  the  like.  Yet  this  circuit  is 
venturing  into  the  bowling  alley  business. 
We  have  never  seen  more  modern,  beauti- 
ful alleys.  The  buildings  are  air-condi- 
tioned throughout  . . . wired  for  stereo 
music  . . . cocktail  lounges  that  are  dreams 
. . . small  combos  providing  live  music 
throughout  the  afternoon  and  evening 
hours  . . . everything  from  parking  lots  to 
pins  ultrasuper.  This  showman  spends 
money  like  a drunken  sailor  on  new  bowl- 
ing alleys  but  not  a penny  is  put  back  into 
improving  the  theatres  from  where  the 
bankroll  came. 

— o — 

IN  THE  EAST,  WE  chanced  upon  one  of 
the  most  glaring  examples  of  all.  In  your 
days  of  travel  you  have  probably  stopped  at 
some  pretty  swank  motels.  But  nice  as  they 
may  have  been,  you  haven’t  seen  anything 
yet.  In  the  Washington-Baltimore  area  is 
one  that  positively  leaves  the  traveler 
breathless.  It  sets  back  off  the  superhigh- 
way on  the  rolling  Maryland  countryside, 
surrounded  by  a grove  of  lovely  trees.  Its 
exterior  is  a picture;  so  beautiful,  in  fact, 
some  would  fear  it  might  scare  tourists. 
This  motel  boasts  100  rooms,  each  14x30 
feet.  The  furnishings  are  exquisite,  ultra- 
modern plus.  The  food  is  superb.  The  cock- 
tail lounge  is  a dream.  An  Olympic-size 
swimming  pool  beckons  bathers.  The  park- 
ing lot  is  paved  smoother  than  the  high- 
way out  front.  The  entire  sta.  : is  uni- 
formed. The  door  knobs  are  bronze,  the 
baths  tiled,  the  air-conditioning  the  best. 
Each  room  has  two  full-size  double  beds. 
Yet  the  rates  are  comparable  with  far  less 


elaborate  motels  in  the  area.  When  we  in- 
quired about  the  ownership,  we  discovered 
this  elaborate  home  away  from  home  for 
weary  travelers  was  built  and  is  owned  and 
operated  by  a poor  theatrerran,  who  oo- 
erates  a small  chain  of  theatres  in  the  area. 
We  visited  one  of  his  nearby  theatres.  It 
was  falling  apart  at  the  seams,  filthy  dirty, 
inadequately  staffed,  complete  with  odors. 

— o — 

IN  THE  NORTH,  WE  experienced  fur- 
ther similar  examples.  The  owner  of  a 
theatre  told  us  business  was  so  bad  he 
couldn’t  afford  trailers.  His  marquee  was 
without  bulbs.  When  we  went  to  lunch  as 
his  guest,  we  rode  in  his  air-conditioned 
Cadillac.  His  lovely  wife  joined  us  at  the 
restaurant  and  she  was  driving  a new 
Cadillac  convertible.  During  the  luncheon 
conversation,  it  came  out  that  their  son’s 
Cadillac — “an  old  ’59  model” — was  giving 
him  trouble  and  the  wife  sought  advice. 
Papa  told  her  not  to  worry,  that  he  would 
trade  it  in  on  a new  one  for  himself  and 
give  the  boy  his  car.  “I’ve  got  25,000 
miles  on  mine,”  the  exhibitor  remarked, 
“and  it  has  about  had  it.  Let  the  kid  knock 
around  in  it  for  a year  and  then  we’ll  trade 
it  on  a new  one.”  Three  Cadillacs,  but  no 
bulbs  in  the  marquee.  Starving  showmen 
with  nothing  but  money ! 

0 — 

ONE  OF  THE  BEST  ADS  any  exhibitor 
could  write,  these  days,  would  be  a blue- 
print for  the  wholesale  modernization  of 
his  theatre.  Exhibiting  today’s  multimil- 
lion dollar  film  productions  in  these  dilapi- 
dated rat  traps  that  we  still  call  theatres 
is  next  to  criminal.  It’s  like  attempting  to 
serve  a seven-course  goldplate  dinner  in  a 
drive-in  hamburger  joint  on  a car  tray.  The 
two  just  don’t  go  together!  People  want  to 
see  new  films;  thousands  of  them  have  per- 
sonally said  so.  Two  things  are  stopping 
them.  The  methods  we’re  using  to  an- 
nounce and  sell  today’s  films  don’t  make 
them  “sound  good”  to  the  multitudes,  and 
the  bulk  of  theatres  where  we’re  showing 
pictures  are  no  longer  appealing  and  at- 
tractive to  the  public.  Until  we  correct  this, 
they’ll  just  watch  TV! 


Station  Given  10%  Cut 
For  Advertising  'Sunset' 

Jerry  Spinn,  who  manages  the  Colonial 
Theatre  (town  name  not  given)  for  States- 
ville Theatres  of  North  Carolina,  made  a 
deal  with  the  local  radio  station  to  adver- 
tise “The  Last  Sunset.”  Spinn  gave  the 
station  10  per  cent  of  the  boxoffice  gross, 
and  reports  he  hit  the  jackpot.  On  the 
same  picture,  he  admitted  every  little  girl 
in  a yellow  dress  free. 


‘Doctors'  Is  Picture  of  Month 

“The  Young  Doctors,”  a drama  of 
romance  and  conflict  in  a metropolitan 
hospital,  has  been  selected  as  Seventeen 
magazine’s  Picture  of  the  Month  for 
October. 


Ladies  Choice  Club 
Perks  Up  Matinees 

Here’s  a matinee  promotion  that  may  be 
adaptable  to  some  situations.  It  has 
worked  at  the  Bar  Harbour,  a continuous- 
run,  selected-booking  theatre  in  the  Bar 
Harbour  shopping  center  at  Massapequa 
Park  on  Long  Island,  N.Y. 

The  Bar  Harbour  plays  its  art-type  book- 
ings from  three  to  eight  weeks,  reports 
Charles  “Scottie”  Stokes,  manager,  and 
after  the  first  week  the  matinees  usually 
die.  In  an  attempt  to  remedy  this  condi- 
tion for  a few  months,  at  least,  Stokes 
started  a Ladies  Choice  Matinee  Club,  and 
plays  pictures  chosen  by  the  club  members 
every  Monday  and  Tuesday  afternoon. 

Stokes  describes  the  innovation  briefly 
in  the  following  paragraph:  “Four  weeks 
before  we  started  I set  a table  in  the  lobby 
and  signed  up  members  for  the  club.  Mem- 
bers receive  a 30-cent  discount  from  our 
regular  admission.  I sent  letters  to  all 
women’s  organizations  in  the  surrounding 
districts.  I got  over  600  members  this  way. 
“Tea  is  served  and  everything  is  oh  so 
friendly!”  The  letter  to  the  women’s 
organizations: 

Dear  Friends  and  Neighbors: 

You  have  grown  to  become  accustomed  to  the 
unusual  from  your  BAR  HARBOUR  THEATRE — and 
now  we  think  we  have  come  up  with  a honey. 

LADIES  CHOICE  MATINEE  CLUB — is  the  tag  we 
have  given  for  a grqup  of  outstanding  American 
films  that  we  think  you  will  enjoy.  These  films 
will  be  offered  (at  the  start)  on  Mondays  and 
Tuesdays  only — each  and  every  week,  beginning 
March  20. 

If  you  register  your  name  and  address  with  us 
(so  that  we  may  keep  you  informed  of  future  at- 
tractions) you  will  receive  a membership  card  which 
will  entitle  you  to  a 30  cent  reduction  on  our 
admission  price. 

OUiR  FIRST  OFFERING,  MARCH  20  and  21,  WILL 
BE  OFFERED  TO  EVERYONE  AT  A REDUCED  AD- 
MISSION— the  first  week  only,  EVERYBODY  IS  A 
MEMBER  of  the  “LADIES  CHOICE  MATINEE  CLUB." 

“TEA  WILL  BE  SERVED  IN  THE  LOBBY" 

TAKE  A LOOK  AT  THE  FIRST  LINE-UP  WE  HAVE 
March  20th  and  21st 
Doris  Dav — Clark  Gable 
“TEACHERS  PET" 

March  27th  and  28th 
Elizabeth  Taylor — Montgomery  Clift 
Shelley  Winters 
"A  PLACE  IN  THE  SUN" 

April  3rd  and  4th 
Cary  Grant — Sophia  Loren 
“HOUSEBOAT" 

April  10th  and  11th 
Marlon  Brando — Vivien  Leigh 
"STREETCAR  NAMED  DESIRE" 

Each  showing  will  be  approximately  2 hours  long, 
with  2 performances  each  afternoon  at  1:00  and 
3:00  p.m.  Whatever  our  regular  attraction  is  will 
start  immediately  thereafter  and  will  constitute  a 
separate  admission  fee. 

We  are  anxiously  waiting  to  receive  from  you, 
some  film  requests  of  pictures  you  would  like  to 
see,  or  see  again. 

Very  Sincerely  yours, 

CHARLES  STOKES,  Manager. 

P.  S.  If  you  will  write  your  name  and  address 
here,  and  leave  at  the  boxoffice  of  the  theatre, 
you  will  receive  your  membership  cord  immediately. 

Mimeographed  heralds,  SV^xll,  were  dis- 
tributed for  the  special  matinees,  which 
also  were  advertised  in  the  Senior  Citizens 
Movie  Bulletin,  published  “every  so  often” 
for  members  of  the  Associated  Independent 
Theatres  Senior  Citizens  Club. 


Family  Passes  for  Recordings 

Leslie  Sprinkle,  manager  of  the  Reeves 
in  Elkin,  N.C.,  has  a deal  with  the  local 
radio  station  whereby  the  station  plays 
several  recordings  from  motion  pictures, 
and  listeners  are  invited  to  name  the  pic- 
tures. Winners  receive  passes  to  the  the- 
atre, each  pass  good  for  the  whole  family. 


4 


— 156 


BOXOFFICE  Showmandiser  ;;  Sept.  25,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
CinemaScope;  ® VistaVision;  © Superscope;  ® Naturama;  ® Regalscope;  ® Technirama. 
Symbol  ij>  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 

In  the  summary  44  is  rated  2 pluses,  — os  2 minuses. 


t4  Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor, 


2506  y Absent-Mindtd  Professor,  The 

(97)  Comedy  Drama  BV 

2550 ©Ada  (108)  © Drama  MGM 

2552  After  Mein  Kampf 

(74)  Semidoc’y Brenner 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  AIP 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  20th-Fox 

2514 ©All  in  a Night's  Work 

(94)  Comedy  Para 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  Atlantis 

2524  Angel  Baby  (97)  Drama  AA 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed  Atlantis 

2496  Another  Sky  (83)  Melodr Harrison 

2549  Armored  Command  (99)  War  Dr AA 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  MGM 

2541  ©Atlas  (84)  Spec.  VistaScope. . Filmgroup 

— B — 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 20tti-Fox 

2517  Behind  the  Mask  (85)  Dr Showcorp 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus 

2526  ©Beyond  All  Limits  (100)  Dr Omat 

2531  Beware  of  Children  (80)  Com AIP 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 
2528  ©Big  Show,  The  (113)  © Dr. . .20th-Fox 
2520 ©Bimbo  the  Great  (87)  Circus  Dr.  ..WB 

2504  Black  Sunday  (84)  Horror  Dr. AIP 

2516  Blast  of  Silence  (77)  Drama  U-l 

2560  ©Blood  and  Roses  (74)  © Dr.  . . Para 

2496  Blueprint  for  Rabbery  (88)  Cr Para 

2543  Brainwashed  (78)  Dr AA 

2554  Bridge  to  the  Sun  (113)  Drama..  MGM 

2534  ©By  Love  Possessed  (116)  Drama....  UA 

2512  ©Canadians,  The  (85)  © Or. . .20tb-Fo»c 

2494  Carry  On,  Constable  (86)  Com..Sovn’r 

2495  ©Carthage  in  Flames  (93) 

® Spectacle  Drama  Col 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA 

2497  Circle  of  Deception  (100)  Dr.  20th-Fox 

2558  Claudelle  Inglish  (99)  Dr WB 

2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR 

2550  Cold  Wind  in  August  (SO)  Dr. . . Aidart 

2544 ©Come  September  (112)  © Com U-l 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

2494  ©Cry  for  Happy  (110)  © Com Col 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama U-l 

— D— 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA 

2559  Day  the  Earth  Exploded,  The 

(80)  Science-Fiction Excelsior 

2512  Days  of  1 drills  and  Laughter  (93) 

Comedy  Compilation  20th-Fox 

2514  ©Dead  One,  The  (70)  Horror  SR 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-  America 

2547  Dentist  in  the  Chair  (84)  Com Ajay 

2503  Devil’s  Commandment  (71)  © Ho...RClP 
2508  ©Don  Quixote  (110)  Classic  Dr.  ..MGM 

2499  Dondi  (80)  Comedy  AA 

2527 ©Dr.  Blood's  Coffin  (92)  Ho UA 

— E — 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA 

— F— 

2520  Fabulous  World  of  Jules  Verne,  The 

(81)  Novelty  Adv WB 

2542  ©Fanny  (133)  Com.  Dr 20th-Fox 

2557  Fast  Set,  The  (84)  Comedy  Audubon-SR 
2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20tb-F« 


E 

« £■ 


s fc 
_!■  8 
o 8 
X cc 


f — 
v ca 

z o 


3-13-61  ± 
5-15-61  44 

7- 24-61  ± 
1-23-61  + 

8-  7-61  + 


7-  3-61  + 


4-24-61  + 

4- 24-61  ± 

5- 15-61  44 

6-  5-61  + 
8-28-61  + 
5-22-61  44 

5-  1-61  + 
2-20-61  + 
4-17-61  + 
9-11-61  ± 
1-23-61  + 

7- 10-61  ;t 

8- 21-61  44 

6- 12-61  + 


1-16-61  + 


8- 14-61  ± 
1-30-61  + 

9-  4-61  ± 

1-  9-61  + 

8-  7-61  + 

7- 10-61  44 

8-  7-61  + 


5-  8-61  44 

4-22-61  + 

9-11-61  + 

3- 20-61  44 

4-  3-61  ± 

6- 12-61  44 
7-24-61  44 
2-20-61  ± 
3-  6-61  44 
2-  6-61  ± 

5- 22-61  — 

12-26-60  44 


5-  1-61  44 
7-  3-61  44 
9-  4-61  ± 

5-15-61  + - + 


44 

44 

44 

44 

+ 

44  13+ 

+ 

+ 

+ 

+ 

+ 

+ 

7+ 

- 

+ 

3+3- 

44 

+ 

44 

+ 

44 

9+ 

* 

+ 

+ 

6+4- 

+ 

+ 

+ 

+ 

+ 

+ 

s+ 

1+1- 

44 

+ 

2+2 

+ 

8+2- 

2+2 

2+2- 

+ 

2+2 

3+1- 

+ 

2+ 

+ 

2+2 

+ 

44 

+ 

+ 

9+1- 

1+ 

Hh 

+ 

+ 

-4- 

± 

7+4- 

1+ 

+ 

2+1- 

2+ 

+ 

+ 

2+2 

4+1- 

-t- 

+ 

+ 

+ 

5+1- 

+ 

+ 

44 

+ 

44  10+1- 

± 

± 

+ 

— 

2+Z 

— 

5+5 — 

+ 

+ 

44 

44 

+ 

+ 

9+ 

-t- 

± 

44 

+ 

± 

7+3- 

+ 

-4- 

4+3- 

44 

+ 

+ 

+ 

+ 

8+1- 

44 

44 

+ 

+ 

7+1- 

+ 

+ 

44 

+ 

7+ 

44 

+ 

+ 

+ 

8+2- 

-t- 

— 

+ 

+ 

+ 

6+4- 

+ 

+ 

»+ 

-+■ 

+ 

-h- 

7+6- 

+ 

2+1- 

44 

44 

+ 

+ 

7+1- 

+ 

+ 

4+2- 

1+ 

+ 

+ 

± 

+ 

6+2- 

+ 

44 

44 

44 

44 

11+ 

1+ 

+ 

+ 

44 

44 

+ 

9+1- 

+ 

+ 

+ 

4+1- 

# 

44 

+ 

+ 

8+ 

+ 

44 

+ 

Hh 

7+2- 

1+ 

+ 

+ 

44 

44 

+ 10+1- 

1+1- 

+ 

44 

+ 

6+ 

+ 

44 

6+1- 

1+1- 

44 

44 

— 

44 

44  10+1- 

2+2 

+ 

5+4- 

+ 

2+2 

4+5- 

44 

44 

44 

44 

44 

44  14+ 

+ 

+ 

+ 

+ 

44 

44  10+ 

44 

44 

44 

44 

44 

44  14+ 

- + 


1+1- 

3+2- 


■z  fc 


~ O 

■5  s 

a:  cr 


> » 
5" 

<JJ  TO 

z o 


2496  Fever  in  the  Blood,  A (117)  Dr 

WB 

1-23-61  44 

+ 

+ 

44 

+ 

+ 

+ 

9+ 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama 

20th-Fox 

4-  3-61  + 

-4- 

± 

+ 

± 

+ 

+ 

7+3- 

2531  Five  Golden  Hours  (90)  Comedy 

Col 

6-  5-61  + 

— 

2+2 

+ 

2+2 

5+4- 

2507  Five  Guns  to  Tombstone  (71)  W’n  ..UA 

3-  6-61  ± 

2+2 

it 

It 

4- 

2+2 

6-45- 

2538  Follow  a Star  (102)  Comedy  .. 

. .Zenith 

6-19-61  ± 

— 

+ 

2+2 

3+3- 

2498  Foxhole  in  Cairo  (68)  Dr 

. . . . Para 

1-30-61  + 

44 

— 

+ 

2+2 

2+2 

7+4- 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama 

20th-Fox 

7-24-61  + 

+ 

44 

+ 

+ 

44- 

10+1- 

2495  French  Mistress,  A (91)  Com. 

..F-A-W 

1-23-61  ± 

+ 

+ 

+ 

+ 

5+1- 

2507  Frontier  Uprising  (68)  W'n 

UA 

3-  6-61  + 

+ 

2+2 

2+2 

+ 

2+2 

6+3- 

— G 

2523  Gambler  Wore  a Gun,  The  (67)  ' 

W'n.  .UA 

5-15-61  ± 

-4- 

2+2 

-4- 

4+4— 

2531  Get  Outta  Town  (65)  My. ..  Sterling  W’ld 

6-  5-61  ± 

1+1- 

2533  ©Gidget  Goes  Hawaiian  (102)  C/M.. Col 

6-12-61  + 

— 

+ 

+ 

44 

44 

+ 

8+1- 

2542  ©Girl  in  Room  13,  The  (79)  . 

. . . Astor 

7-  3-61  + 

1+ 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  

. . MGM 

1-23-61  + 

44 

+ 

44 

2+2 

+ 

2+2 

9+2- 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  

20th-Fox 

1-  9-61  + 

— 

2+2- 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama 

WB 

2-  6-61  ± 

44 

+ 

4- 

44 

+ 

+ 

9+1- 

2544  Goodbye  Again  (120)  Dr 

UA 

7-10-61  + 

+ 

44- 

-44 

+ 

2+2 

44 

10+1- 

2498 ©Gorgo  (76)  © Adv.  Dr.... 

. . . MGM 

1-30-61  -H- 

+ 

+ 

+ 

44 

2+2 

9+2- 

2481  Great  Impostor,  The  (112)  Dr 

U-l 

11-28-60  4+ 

44 

+ 

44 

44 

44 

+ 

12+ 

2560  Great  War,  The  (118)  Drama  . . 

. . Lopert 

9-11-61  + 

44 

+ 

4+ 

2540  Green  Helmet  The  (88)  Ac. ... 

. . .MGM 

6-26-61  + 

— 

+ 

2±_ 

2+2 

+ 

-+2 

6+4— 

2556  ©Greyfriars  Bobby  (91)  Drama  . . BV 

8-28-61  44 

+ 

44 

+ 

44 

8+ 

2529  Gun  Fight  (62)  Western  

UA 

5-29-61  ± 

+ 

+ 

— 

4+3- 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure 

Col 

6-12-61  4+ 

44 

44 

44 

44 

44 

44 

14+ 

2515  Hand,  The  (61)  Melodrama 

AIP 

4-17-61  4- 

1+ 

2468  Hand  in  Hand  (75)  Dr 

Col 

12-19-60  + 

44 

44 

44 

44 

44 

44 

13+ 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  

AA 

12-19-60  + 

±L 

+ 

2+2 

+ 

2+2 

6+3- 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

. . . Cent'  1 

3-27-61  + 

+ 

+ 

+ 

4+ 

2535  Hitler’s  Executioners  (78) 

Documentary  

. . Vitalite 

6-12-61  ± 

# 

3+1- 

2499  Home  Is  the  Hero  (83)  Br 

Showcorp 

2-  6-61  44 

+ 

+ 

+ 

5+ 

2539  Homicidal  (87)  Mys.  

Col 

6-26-61  + 

44 

+ 

+ 

44 

+ 

+ 

9+ 

2546  ©Honeymoon  Machine  (87) 

© Comedy  

. . MGM 

7-17-61  44 

+ 

+ 

44 

44 

44 

+ 

11+ 

2506  Hoodlum  Priest,  The  (101)  Dr 

UA 

2-27-61  44 

44 

+ 

44 

44 

+ 

10+ 

2530 ©House  of  Fright  (80)  C Ho... 

. . . AIP 

5-29-61  + 

2+2 

+ 

2+2 

5+3- 

— 1— 

2503  It  Takes  a Thief  (94)  Melo. 

. Valiant 

2-20-61  + 

1+ 

2556  Invasion  Quartet  (87)  Com-Dr.  ..MGM 

8-28-61  ± 

±2 

+ 

+ 

+ 

+ 

6+2- 

2481  Jazz  Boat  (96)  © Dr/Music  . 

Col 

11-28-60  + 

* 

+ 

4+2- 

— K — 

2540  King  of  the  Roaring  20's 

(106)  Cr.  Drama 

AA 

6-26-61  + 

2+2 

44 

+ 

+ 

6+1- 

2536  ©King  m Shadow  (78) 

Historical  Dr 

. Exclusve 

6-12-61  + 

1+ 

2507  ©Konga  (90)  Horror  Drama  . . 

AIP 

3-  6-61  4+ 

+ 

2+2 

+ 

44 

7+3  — 

2533  ©Ladies  Man,  The  (106)  Com. 

. . . . Para 

6-12-61  44 

2+2 

+ 

+ 

44 

+ 

2+2 

9+2— 

2532  ©Last  Sunset,  The  (112)  W'n.. 

. . . .U-l 

6-  5-61  44 

2+2 

2+2 

44 

+ 

+ 

+ 

9+2— 

2529  Last  Time  1 Saw  Archie,  The 

(98)  Comedy  

UA 

5-29-61  + 

+ 

2+2 

44 

+ 

+ 

7+1- 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  

. Kingsley 

2-27-61  44 

44 

44 

44 

44 

+ 

11+ 

2493  ©Little  Angel  (90)  Com-Dr... 

1-16-61  ± 

2+2 

+ 

2+2 

4+3- 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup 

10-  3-60  + 

+ 

2+ 

2502  Long  Rope,  The  (61)  © W’n.. 

20th-Fox 

2-13-61  + 

44 

2+2 

+ 

+ 

7+1- 

2513  Look  in  Any  Window  (87)  Dr.., 

AA 

3-27-61  + 

— 

— 

2+2 

2+2 

— 

4+6- 

2549  ©Loss  of  Innocence  (99)  Dr.. 

...  Col 

8-  7-61  44 

+ 

+ 

44 

+ 

44 

9+ 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  

. . .MGM 

6-12-61  + 

2+2 

+ 

- 

2+2 

+ 

644- 

— M— 

2524  Mad  Dog  Coll  (88)  Ac  Dr 

Col 

5-15-61  + 

+ 

±2 

+ 

+ 

2+2 

2+2 

7+3- 

2552  ©Magic  Boy  (75)  Cartoon  feature  . MGM 

8-14-61  44 

+ 

+ 

+ 

44 

7+ 

2512  Mailbag  Robbery  (70)  Ac 

3-20-61  + 

1+ 

2492  Make  Mine  Mink  (101)  Com... 

1-  9-61  44 

44 

+ 

4- 

+ 

44 

2541  Man  in  the  Moon  (98)  Com. . .Trans -Lux 

7-  3-61  + 

+ 

+ 

+ 

+ 

44 

7+ 

2501  Mania  (85)  Ho.  Dr 

.Valiant 

2-13-61  + 

+ 

2+ 

2554  ©Marines,  Let’s  Go  (104)  © 

Service  comedy  

20th-Fox 

8-21-61  ± 

2+2 

2+2 

+ 

2+2 

5+4- 

BOXOFFICE  BookinGuide  Sept.  25,  1961 


REVIEW  DIGEST — 

AND  ALPHABETICAL  INDEX  In  the  summory  t4  is  rated  2 pluses,  = os  2 minuses. n Very  Good;  + Good;  - Foir;  Poor, Very 

' , ^ — »-  >»  -»-i  . . * 


2503  Mark  of  the  Devil  (73)  Melo RCIP 

2546  Mary  Had  a Little  (83)  Comedy UA 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama AlP 

2532  Matter  of  Morals,  A (90) 

Drama  U A 

2518  Mein  Kampf  (121)  Documentary  ....Col 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  20th-Fox 

2523  ©Minotaur,  The  (92)  © Ady UA 

2500  Misfits,  The  (124)  Drama  UA 

2537 ©Misty  (92)  © Youth  Classic  20th-Fox 
2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  SchoenfeJd 

2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM 
2538  Most  Dangerous  Man  Alive  (82)  SF..Col 
— N — 

2543  Naked  Edge,  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo.  ..Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 


2-20-61 

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7-17-61 

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(70)  Adv UPRO  5-  1-61  ± 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat  8-21-61  + 

2536  ©Nikki,  Wild  Dog  of  the  North 
(73)  Outdoor  Drama  .... 

2527  ©On  the  Double  (92) 

Panavision  Comedy  

2514  ©One-Eyed  Jacks  (141)  ® 

2497©©0ne  Hundred  and  One  Dalmatians 
(80)  Animated  Feature  . . 

2555  One  Plus  One  (114)  Dr 

2510  Operation  Bottleneck  (78)  Ac. 

2554  Operation  Camel  (74)  Serv.  Comedy  . AlP  8-21-61  rt 


1+1- 


1+ 


BV 

6-12-61 

+ 

+ 

+ 

+ 

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44 

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5-22-61 

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+ 

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8-28-61 

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+ 

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2+ 

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2569  Operation  Eichmann  (92)  Drama....  AA 

3-13-61  44 

+ 

— 

44 

2+ 

+ 

+ 

8+2- 

— P — 

2523  ©©Parent  Trap,  The  (124)  Comedy  BV 

5-15-61  44 

44 

+ 

44 

44 

44 

44  13+ 

2510  ©Parrish  (137)  Drama  .... 

WB 

3-13-61  44 

44 

2+ 

+ 

44 

+ 

44  ll+l- 

2309  Passport  to  China  (75)  Ac... 

Col 

3-13-61  + 

2+ 

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2+2 

5+3- 

2492  ©Pep  e (157)  © Comedy/Music  ....Col 

1-  9-61  44 

+ 

44 

44 

44 

± 

44  12+1- 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama 

U-l 

5-  1-61  ± 

2+ 

2+2 

+ 

— 

4+4- 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv 

. .Crest-SR 

9-11-61  + 

1+ 

2552  ©Pit  and  the  Pendulum,  The 

(85) 

© Horror  Drama  

AlP 

8-14-61  + 

+ 

+ 

+ 

44 

7+1- 

2519  ©©Pleasure  of  ri is  Company, 

The 

(114)  Comedy  

5-  1-61  44 

+ 

+ 

44 

44 

44 

+ 11+ 

2501  Police  Dog  Story  (61)  

UA 

2-13-61  + 

2+ 

2+ 

+ 

— 

2+2 

6+6- 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  

WB 

4-  3-61  44 

44 

+ 

44 

+ 

+ 19+1— 

2522  Portrait  of  a Sinner  (96)  Dr. 

AlP 

5-  8-61  44 

+ 

3+ 

2511  ©Posse  From  Hell  (89)  W’n  U-l 

3-20-61  ± 

+ 

+ 

+ 

44 

2+ 

7+2- 

2530  ©Primitive  Paradise  (66) 

Documentary  

5-29-61  44 

+ 

44 

44 

7+ 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  

3-  6-61  ± 

1+1- 

2516  Question  7 (110)  Dr DeRochemont 

4-  3-61  44 

2+ 

44 

5+1- 

— R — 

2516  Raisin  in  the  Sun,  A (128) 

Dr Col 

4-  3-61  44 

44 

44 

44 

44 

44 

12+ 

2551  Rebellion  in  Cuba  (80)  Doc 

Dr IFD 

8-14-61  ± 

+ 

2+1- 

2522  ©Return  to  Peyton  Place 

(122)  Drama  

. . 20th-Fox 

5-  8-61  44 

+ 

+ 

44 

44 

— 

+ 

9+1- 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  

UA 

5-29-61  + 

2+2 

+ 

4+1- 

2526  Right  Approach,  The  (92) 

© Drama/ Music  

. . 20th-Fox 

5-15-61  + 

— 

2+2 

+ 

— 

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2+2 

5+5- 

2519  ©Ring  of  Fire  (91)  © 

Outdoor  Action 

MGM 

5-  1-61  + 

44 

+ 

44 

+ 

2+2 

2+2 

9+2- 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

3-20-61  ± 

1+1- 

2524  ©Romanoff  and  Juliet  (112) 

Com..  .U-l 

5-15-61  44 

+ 

+ 

44 

44 

+ 

44 

11+ 

2557  Rommel’s  Treasure  (85)  Ac. 

. . Medallion 

9-  4-61  + 

1+ 

— S — 

2506  Sanctuary  (90)  © Drama... 

. 20th-Fox 

2-27-61  + 

+ 

+ 

44 

+ 

+ 

+ 

8+ 

2558  Sand  Castle,  The  (70) 

True-Life  Fantasy  ...DeRochemont 

S 4-61  44 

44 

+ 

5+ 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  .... 

Cont’l 

4-17-61  + 

44 

44 

44 

44 

9+ 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr 

9-26-60  +4 

44 

+ 

44 

t4 

+ 

± 11+1- 

2551  Scream  of  Fear  (81)  Susp.  Dr Col 

8-14-61  -4 

+ 

+ 

+ 

+ 

44 

+ 

8+ 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr 

MGM 

8-  7-61  -4 

+ 

2+ 

± 

± 

5+3- 

2511  Secret  Partner,  The  (91)  My MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure AA 

2516  Shadows  (87)  Drama  Lion  Int’l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2539  Silent  Call.  The  (63)  C Dr.  20th-Fox 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2528  Snake  Woman,  The  (68)  Horror  UA 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y 20th-Fox 

2650  ©Splendor  in  the  Grass  (124)  Dr...WB 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  Col 

— T — 

2539  ©©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama President 

2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)  ...  UA 

2514  Terror  of  the  Tongs,  The  (80)  Ac Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  Comedy  UA 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  . ...  Col 
2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama  MGM 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2510  ©©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76),  Action-Dr.. . U-l 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2493  ©Tunes  of  Glory  (106)  Dr Lopert 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525  ©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2492  Unfaithfuls.  The  (89)  Melodrama AA 


2545  ©Upstairs  and  Downstairs 

(100)  Comedy  29th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama Sutton 

— V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Adventure  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA 


2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 


2500  ©White  Warrior  (86)  © 

Adv.  Dr.  (Eng.  dubbed)  WB 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2508  ©Wings  ol  Chance  (76)  © 

Outdoor  Drama  U-l 

2553  ©World  by  Night  (103) 


A survey  of  world  night  spots.  . . WB 


— XYZ— 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  UA 

2555  Young  Doctors,  The  (102)  Dr UA 

2518  Young  Love  (80)  Drama Exclusive 

2497  Young  One.  The  (96)  Dr Valiant 

2517  Young  Savages,  The  (103)  Dr UA 


3-20-61 

+ 

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6 


BOXOFFICE  BookinGuide 


Sept.  25,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  In  parentheses.  © Is  tor  CinemaScope, 
40  Vistavision;  © Superscope;  ® Naturama;  ® Regalscope;  ® Technirama.  Symbol  ^ denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  en  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


•at  re  i 
ntacy 
4 ' 


ALLIED  ARTISTS  g U 

AMERICAN  INT  L 3 U 

COLUMBIA  | U 

M-G-M  | a 

Look  in  Any  Window  (87)  D.  .6101 

Ruth  Roman,  Alex  Nlcol.  Paul 
Anka 

©The  Wackiest  Ship  in  the 

Armv  (99)  © C..521 

Jack  Lemmon,  Ricky  Nelson 

©Sword  of  Sherwood  Forest 

(801  Ad.. 522 

Richard  Greene.  Peter  Cushing 

©Go  Naked  in  the  World 

(103)  © D..111 

Gina  Lollobriglda,  Ernest  Borgnlne, 
Anthony  Franclosa,  Luana  Patten 

Portrait  of  a Sinner 

(96)  D..507 

Nadja  Tiller,  Tony  Britton, 
William  Bendlx 

Black  Sunday  (84)  ....Ho..  602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  D..523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) . . . Ac.  .527 
Richard  Basehart,  Lisa  Gastonl 

©Carthage  in  Flames  (93) 

® Ad.. 528 

Anne  Heywood,  Jose  8uarei 

Village  of  the  Damned  (77)  Ho.  .109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

BUI  Travers  Vincent  Winter 

Dondi  (80)  C .6102 

David  Janssen,  Patti  Page, 

Dai  Id  Kory 

Operation  Eichmann  (92)  D..6103 
Wemer  Klemperer.  Ruta  Lee. 

Donald  Buka,  John  Bonner 

Tne  Hand  (61)  Ho.  .601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90  © Ho.  .603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford.  Milko  Taka,  D.  O'Connor 

Underworld,  U.S.A.  (99)  Cr...525 
Cliff  Robertson.  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © . ...D..108 
Glenn  Ford,  Vlaria  Schell 

The  Secret  Partner  (91)  D..115 

Stewart  Granger,  Haya  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80).. C . 606 
Leslie  Phillips,  Geraldine  McEwan. 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . . D . . 533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac  530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (97)  D..6105 

Joan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  . . Ho.  .604 
Paul  Massie,  Dawn  Adda  ms 

Operation  Camel  (74)  . ...C..605 
Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . . 539 
Ernie  Kovacs,  Cyd  Charlsse 
Stoo  Me  Before  1 KiH 

(93)  © D .535 

Claude  Dauphine,  Diane  Cilenlo 

Mein  Kampf  (121) Doc.. 538 

©Warrior  Empress  (87) 

© Ad.. 524 

Kenvln  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyee  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 
Shirley  MacLaine.  I-aurence  Harvey. 
Jack  Hawkins 

King  of  the  Roaring  20's 

(106)  Cr.  .6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF.  607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho  . 540 

Glenn  Corbett,  Patrtda  Breslln 

Most  Dangerous  Man  Alive 

(82)  Ac  541 

Ron  Randall.  Debra  Paget. 

Elafaie  8tewart 

©Ring  of  Fire  (91)  © Ac  . 119 
DaUd  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac  . 116 
Bill  Travers,  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99) . .Ac.  .6109 
Howard  Keel,  Tins  Louise 

©Alakazam  the  Great  (84)  An.. 608 
Cartoon  feature,  with  voice*  of 
Frankie  Avalon  and  others 

JULY- AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © C .681 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trlckett 
©The  Guns  of  Navarone 

(157)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  OD  602 

James  Stewart,  Richard  Wldmark. 
Stiiriey  Jones,  Linda  Cristal 

©Morgan  the  Pirate 

(93)  © Ad..  120 

Steve  Reeves.  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlem,  Jim  Hutton 

©Magic  Boy  (75)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad  . 121 

Rory  Calhoun.  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Pauavision  Ho.  609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D .124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 

Steve  Reeves,  Georgia.  Moll 

Twenty  Plus  Two  (102) . . My.  .6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Monrehead 

Scream  of  Fear  (81)  D .605 

Susan  Strasberg,  Ronald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  Amall 

©A  Thunder  of  Drums 

(97)  © OD  ,201 

Richard  Boone,  George  Hamilton. 
Luana  Patten 

Too  Hot  to  Handle  (..)  . ...D.. 
Jayne  Mansfield,  Leo  Genn 

1 

©The  Devil  at  4 O’  Clock 

(126)  D .607 

Spencer  Tracy,  Frank  Sinatra 
©Loss  of  Innocence  (99)..  D .608 
K.  More,  D.  Darrieux,  S.  York 
Weekend  With  Lulu  (..)....  C . .609 
Leslie  Phillips,  Rob’t  Monkhouse 
Everything's  Ducky  (80).... C .610 
Buddy  Hackett,  Mickey  Rooney 
Queen  of  the  Pirates 

(80)  © Ad..  604 

Gianna  Marla  Canale.  M.  Serato 

Bridge  to  the  Sun  (113)  . . .0.  .202 
Carroll  Baker,  James  Sliigeta 

Invasion  Quartet  (87) . . . CD  . . 203 

Bill  Travers,  Spike  Milligan 

PARAMOUNT 


Blueprint  for  Robbery  (87)  Ac.  .6009 
Jay  Barney,  •!.  Pat  O’Malley 


Foxhole  in  Cairo  (68)  . . . . D . .6013 
James  Robertson  Justice,  Nlall 
MacGinnls,  Adrian  Hoven 


> 

cz 

> 


73 

-< 


©World  of  Suzie  Wong 


(126)  D..6008 

William  Holden.  Nancy  Kwan, 
Sylvia  Syms 


m 

03 

73 


©The  Savage  Innocents 

(89)  ® D..6004 

Anthony  Quinn,  Yoko  Tanl, 

Anna  May  Wong 


> 

77 


©All  in  a Night's  Work 

(94)  C..6010 

Shirley  MacLalne,  Dean  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  0D.  .6014 
Marlon  Rrando,  Karl  Malden, 

Katy  Jurado,  Pina  Pelllcer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M  . .6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUG. 

4>©The  Pleasure  of  His 

Company  (115)  CD  .6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . .C.  .6015 

Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C.  .6016 

Danny  Kaye,  Dana  Wymter 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelll 


Man-Trap  (93)  D .6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


m 

£ 


03 

m 

7J 


©Breakfast  at  Tiffany’s 

(115)  CD.. 6103 

Audrey  Hepburn,  George  Peppard 


O 


o 

CO 


i ' ' 

73 


BOXOFFICE  BookinGuide  : : Sept.  25,  1961 


7 


MARCH  | APRIL  I MAY  I JUNE  JULY 


OCTOBER  I SEPTE 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  indicating  story  type:  (Ad)  Adventure  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Droma;  (Cr)  Crime  Drama;  (DM)  Dramo 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama-  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction-  (W)  Western. 


20TH-FOX 


>-  : 
DC 
< 


©Marriage- Go- Round 

(98)  © C 101 

Susan  Hayward,  .1  unes  Mason. 
©Little  Shepherd  of  Kingdom 

Come  ©OS)  © D.  .102 

Jimmie  Rodgers,  Luana  Patten 

©Can- Can  (131)  © M..103 

Frank  Sinatra,  Shirley  MacLaine, 
Louis  Jourdan,  Juliet  Prowse 
The  Long  Roce  (61)  . ...W..113 
Tlugh  Marlowe,  Alan  Hale 


©The  Millionairess  (90)  © C.  .104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  Ill 
Bradford  Hillman,  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C..125 

Michael  Craig,  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..105 

Robert  Ryan.  John  Dehner 


Sanctuary  (90)  © D..115 

L.  Remick,  Y.  Montand,  B.  Dlllman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C.  .114 

y©The  Trapp  Family  (106)  D.  .117 
Ruth  Leuwerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac.  .116 

Jack  Ging.  Stanley  Clements 


©All  Hands  on  Deck 

(98)  © M . .112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 

©Ferry  to  Hong  Kong 

(103)  © Ad..  110 

Orson  Welles,  Curt  Jurgens. 

Sylvia  Syms 

©The  Fiercest  Heart 

(91)  © 0D . .120 

Stuart  Whitman,  Juliet  Prowse 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse. 
Martha  Hyer,  Gary  Crosby 

©The  Big  Show  (113)  © Ad  . 123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 


Battle  at  Bloody  Beach 

(80)  © Ac  .128 

A.  Murphy,  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M  . .129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C..130 

Carol  Heiss,  Stooges 


©Misty  (92)  © 0D..131 

David  Ladd,  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad.. 133 

Walter  Pldgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 

The  Silent  Call  (63) D..119 

Roger  Mobley,  David  McLean, 

Gail  Russell 


©Marines.  Let’s  Go  (104)  © C.  .137 
David  Hedison,  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © D . 134 

Stephen  Boyd,  Juliette  Greco, 
David  Wayne 


CD 

5 


©Francis  of  Assisi  (105)  © D.  .132 
Bradford  Dillman,  Dolores  Hart, 
Stuart  Whitman 


The  Hustler  (134)  D .136 

P.  Newman.  P.  Laurie,  J.  Gleason 
Seven  Women  From  Hell 

(..)  © Ac.  140 

Patricia  Owens,  Denise  Darcel. 
Cesar  Romero,  John  Kerr 
©Pirates  of  Tortuga 

(97)  © Ad.  .135 

Ken  Scott,  Leticia  Roman 
^September  Storm  (90)  . Ad  139 
\ Joanne  Dru.  Mark  Stevens 


UNITED  ARTISTS 


Five  Guns  to  Tombstone 

(71)  W.  .6102 

James  P own.  Della  Shannan 


The  Misfits  (124)  D..6105 

Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)....  6106 
Ron  Foster.  Miiko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias.  Rosanna  Schiafflno 

A Matter  of  Morals  (90) . . D.  .6108 

Maj-Britt  Nilsson,  Patrick 
O’Neal,  Eva  Dahlback 


The  Young  Savages  (103) . . D . .6114 

Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  Ho.. 6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin;  (92)  Ho.. 6111 

Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavislon  D..6119 

Lana  Turner.  Efrem  Zlmbalist  jr.. 

The  Last  Time  I Saw  Archie 

(9&)  C . .6118 

Robert  Mltchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 

The  Naked  Edge  (102)  My.. 6120 

Gary  Cooper.  Deborah  Kerr 

Goodbye  Again  (120)  . ...D..6125 
Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac  . 6121 
Gregg  Palmer,  June  Kenney 

Teenage  Millionaire  (84) 

(partly  in  color) C/M.. 6126 

Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Graziano 


You  Have  to  Run  Fast 

(73)  Ac  .6122 

Craig  Hill,  Elaine  Edwards 

Three  on  a Spree  (83).  . .C.  .6123 
Jack  Watling,  Carole  Lesley 

The  Young  Doctors  (102) ..  D.  .6128 

Fredric  March,  Ben  Gazzara, 

Ina  Balin.  Dick  Clark 


The  Flight  That  Disappeared 

(72;  Ac.  6129 

Craig  Hill,  Paula  Raymond 

Town  Without  Pity  (105).. D. 

Kirk  Douglas,  Christine  Kaufman 


UNIVERSAL-INT  L 


©The  Grass  Is  Greener 

(105)  ® C..6103 

Cary  Grant,  Deborah  Kerr, 

Robert  Mltchum,  Jean  Simmons 


The  Great  Impostor  (112)  CD.. 6104 
Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  . . . .Cr.  .6105 
Hazel  Court,  Terence  Morgan 


©Wings  of  Chance  (76) . . OD  . .6111 
James  Brown,  Frances  Rafferty 


WARNER  BROS. 


A Fever  in  the  Blood 

(117)  D..008 

Efrem  Zlmbalist  jr..  Angle  Dickinson 


Gold  of  the  Seven  Saints 

(88)  OD..009 

Clint  Walker,  Leticia  Roman 
(Filmed  in  sepia) 


©The  White  Warrior  (86)  Ad  . 010 
Steve  Reeves,  Georgia  Moll 


©Tomboy  and  the  Champ 

(92)  OD  . .6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  . D..6109 
Richard  Widmark,  Sonja  Zlemann 


©Posse  From  Hell  (89) . .W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad.. 6113 

Linda  Crlstal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 

Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C 6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(SI)  Ho  6115 

Clifford  Evans.  Yvonne  Romain 
Trie  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Shellvey,  Andre  Morell 
©The  Last  Sunset  (112)  0D.  .6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76) . . Ac . . 6118 
Michael  Craig,  Elizabeth  Seal 

4>©Tammy  Tell  Me  True 

(97)  CD..  6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  . D . .6120 

Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © Cr.6121 

Rock  Hudson,  Gina  Lollobrlgida, 
Sandra  Dee,  Bobby  Darin 


©Back  Street  ( . . ) D . 6201 

Susan  Hayward,  John  Gavin 


©The  Sins  of  Rachel  Cade 

(123)  D . .003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.. Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  ..Ac.. 012 
George  Montgomery.  Charlto  Luna 


The  Fabulous  World  of 

Jules  Verne  (81)  ...  Ad.. 013 
Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (87) . .Ad.  .014 
Charles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  

0.  .015 

Troy  Donahue,  Claudette  Colbert, 

Karl  Malden,  Connie 

Stevens 

©Fanny  (133)  

. .D/M.  .016 

Leslie  Caron,  Maurice 

Chevalier, 

Charles  Boyer,  norst 

Buchholz 

©World  by  Night 

(103)  

. . .Doc.  .151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99) 

...  D . .155 

Diane  McBain,  Arthur 

Kennedy, 

Will  Hutchins,  Constance  Ford 

©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

Pat  Hingle,  Audrey  Christie 


COMING 

ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  D.. 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D.. 

Charlton  Heston,  Sophia  Loren 

AMERICAN-INT'L 

©Reptilicus  SF 

Bod  11  Miller 

©Journey  to  the  7th  Planet  . SF.. 

John  Agar.  Greta  Thyssen 
©Guns  of  the  Black  Witch 

(•■)  © Ad.  610 

Don  Megowan,  Silvana  Pampanim 

©Lost  Battalion  Ac  611 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  ® d 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  East  Street  d . . 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  c.. 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 

The  Notorious  Landlady C.. 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © o.. 

Glenn  Ford,  Ingrid  Thulin, 

Charles  Boyer.  Lee  .1.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando,  Trevor  Howard. 
Hugh  Griffith.  Tarita 

A Light  in  the  Piazza  D.. 

Rossano  BrazzI,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mhnleux 

©King  of  Kings  © ...  Bib  D.. 
Jeffrey  Hunter.  Siobhan  McKenna 
©Colossus  of  Rhodes  ®.. Ad  . 204 
Rory  Calhoun,  Lea  Massari 
©Bachelor  in  Paradise  ©.  .C..20T 
Bob  Hope,  Lana  Turner,  Janis  l’aige, 
Jim  Hutton,  Paula  Prentiss 

PARAMOUNT 

©Escape  From  Zahrain D.. 

Yul  Brynner,  Madlyn  Rime 

©Summer  and  Smoke 

(US)  ® D.  .6107 

Laurence  Harvey.  Geraldine  Page 

©Hatari!  Ad  . . 

John  Wayne,  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C. . 

Shirley  MacLaine,  Yves  Montand, 

Rob’t  Cummings,  Edw.  G.  Robinson 

20th-FOX 

Madison  Avenue  © D.. 

Dana  Andrews.  Eleanor  Parker 

20.000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 
Jayne  Mansfield,  Nico  Mlnardos 
©Tender  Is  the  Night  ©.  . . D . . 
Jennifer  Jones,  Jason  Robards  jr. 
Joan  Fontaine,  Jill  St.  John 

The  Innocents  © D..138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  D..6101 

(Special  release) ..  Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion  D . . 

Ernest  Borgnine,  Anne  Barter 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

Birdman  of  Alcatraz D.. 

Burt  Lancaster,  Karl  Malden 

The  Explosive  Generation D.. 

Patty  McCormack,  Lee  Klnsolving 

©Paris  Blues  D.. 

Paul  Newman.  Joanne  Woodward 

UNI  VERS  AL-INT'L 

©Cape  Fear  D.. 

Gregory  Peck,  Polly  Bergen 
The  Outsider  D.. 

Tony  Curtis,  Jas.  Franciscus 

©Flower  Drum  Song  M . . 

Nancy  Kawn,  James  Shigeta, 
Miyoshi  Umeki,  Juanita  Hall 

WARNER  BROS. 

©Susan  Slade  0 

Troy  Donahue,  Connie  Stevens, 
Dorothy  McGuire.  Lloyd  Nolan 

©Merrill’s  Marauders  Ac.. 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  ® M . . 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russell.  Alec  Guinness 


BOXOFFICE  BookinGuide  ::  Sept.  25,  1961 


f 


\ce\y 


FEATURE  CHART 


3dtre\ 

ntacy 


MISCELLANEOUS 


BUENA  VISTA 
y©S.viss  Family  Robinson 

(-28)  Panavision  ..Ad..  Dec  60 
burothy  McGuire,  John  Mills, 

James  MacArthur,  Tommy  Kirk 
O©0ne  Hundred  and  One 

Dalmatians  (80)  ...An..  Mar  61 

yThe  Absent-Minded  Professor 

(97)  C.  . May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 
y©The  Parent  Trap 

(123)  C . Jul  61 

Maureen  O'Hara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  .Jul  61 

Jean  Coutil,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD.  . Oct  61 

Donald  Crisp,  Kay  Walsh 

CONTINENTAL 

Make  Mine  Mink  (101)  C.  . Dec  60 
Terry-Thomas,  Athene  Seyler 
©Hippodrome  (96) . Ac.  . . . Mar  61 
(Eng-dubbed)  . .Gerhard  lleldmann, 
Mnrgit  N.inke 

Saturday  Night  and  Sunday 

Morning  (90)  D . Apr  61 

Albert  Finney.  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D . Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C . . Oct  61 

Joyce  Grenfell,  Cecil  Parker 
George  Cole 

CREST  FILMS 

Code  of  Silence  (75) . . Cr . . Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(87)  © Ad  . Aug  61 

Lex  Barker,  Chelo  Alonso 

EDWARD  HARRISON 

Another  Sky  (83) D . Jan  61 

Victoria  Grayson,  Tayeb 
FILMS-AROUNO-THE-WORLD 
A French  Mistress  (91) . .C.  . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 

FILMGROUP 

©Last  Woman  on  Earth 

(71)  D . Sep  60 

A.  Carbone,  Betsy  Jones-Moreland 
Little  Shoo  of  Horrors 

(70)  HoC  . Sep  60 

Jonathan  Haze,  Jackie  Joseph 
Hioh  School  Caesar  (72)  D . . Nov  60 
Joim  Ashley.  Gary  Vinson 

Date  Bait  (71)  D.  . Nov  60 

Gary  Clark.  Marin  Ryan 
©Atlas  (84)  VltaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  © Ad  . Sep  61 

Mijanou  Bardot,  Jerard  Landry 


GOVERNOR 

Carry  On,  Nurse  (89)  C. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C . Feb  61 
Ken  Connor.  Leslie  Phillips 


KINGSLEY-UNION 
)ne  League  of  GenUemen 
(113)  CD  . Feb  61 

Jack  Hawkins,  Nigel  Patrick 


K.  GORDON  MURRAY 

©Santa  Claus  (94)  F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CO..  Jan  61 

Marta  Gracia.  J.  M.  de  Hoyos 


LOPERT  PICTURES 

Never  on  Sunday  (91) . .C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
Alec  Guinness,  John  Mills 

PATH  E-AMERICA 

©The  Deadly  Companions 

(90)  Panavision W.  .Jul  61 

Maureen  O’Hara.  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil's  Commandment 

(71)  © Ho.  Jan  61 

Gianna  Marla  Canale,  Carlo 
D’Angelo,  Charles  Fawcelt 

Mark  of  the  Devil  (73)  D . Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D . Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C.  . Apr  61 
Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST’RS 

The  Half  Pint  (73) C Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . .Ac.  . Dec  60, 
Carlos  Thompson,  Ariadna  Welter 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Or.  M. 

(72)  Ho.  Mar  61 

Ralph  Revtrand,  Gastnn  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  Wyngarde,  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  .May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

The  Angry  Silence  (95) . . D.  .Jan  61 
R.  Attenborough,  Pier  Angell 
Tlie  Young  One  (103)  D . Feb  61 
Zachary  Scott,  Bernle  Hamilton 

Mania  (85)  Ho.  Feb  61 

IVter  Cushing,  June  Laverlck 
It  Takes  a Thief  (94)  . . D . . Feb  61 

tayne  Mansfield,  Anthony  Quayle 

Hitler's  Executioners 

(78)  Doc.  .Jun  61 


FOREIGN  LANGUAGE 


FRANCE 


Breathless  (89)  3-  6-61 

(F-A-W)  . .Jean  Seberg,  Jeau- 

Paul  Belmondo 

Frantic  (90)  8-28-61 

(Times) . .Jeanne  Moreau,  M.  Ronet 

Love  Game,  The  (85)  2-13-61 

(F-A-W) . .Jean-Plerre  Cassel, 

Genevieve  Cl  any,  Jean-Louls  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont'l) . Gerard  Phlllpe,  Lilli 
Palmer.  Anouk  Altnee,  L.  Padovanl 
Ostrich  Has  Two  Eggs,  The 

(89)  11-21-60 

(Janus)  . .Pierre  Fresnay,  Simone 
Ttrnant 

Port  of  Oesire  (85) 12-  5-60 

(Klngsley-Union)  . .H.  Neff 
Rules  of  the  Game  (104)  4-17-61 
(Janus) . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  . .Jean  Gabin 


GERMANY 


Confess,  Dr.  Corda!  (102)  12-  5-60 
(President) . Hardy  Kruger,  E. 
Mueller 

Glass  Tower,  The  (104) ..  10-  3-60 

(Ellis)  . Lilli  Palmer 
The  Girl  of  the  Moors  (87)  9-  4-61 
(Casino) ..  Claus  Holm,  Maria  Emo 
Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon) . .Lotte  Lenya,  Rudolph 
Forster 


GREECE 

Counterfeit  Coin  (120)  10-  3-60 

(Atlantis)  K l.ogotbedtides 

Mouisltsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyouklakl 
2S8  Stournara  St.  (90)  ..  2-27-61 
( Atlantic) . Orestls  Makris, 

Sophia  Vembo 


ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(DMPO)  .V.  Gassman,  Toto 
Holiday  Island  (105)  ....  11-14-60 
(Brandon) . .Vittorio  de  Sica 
La  Dolce  Vita  (175)  ....  4-24-61 
(Astor)  . .Marcello  Mastrolanni, 
Anita  Ekberg,  Anouk  Almee,  Alair 
Cuny 

L’Awentura  (145) 6-  5-61 

(Janus)  • -Mnnlca  Vittl.  Gabriele 
Ferzetl,  Lea  Massarl 

Two  Women  (105)  6-19-61 

(Embassy)  ..  Sophia  Loren, 
Jean-l’aul  Bi.Jnvondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . .Franco  Interlenghl 
JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  ..  2-27-61 

(Beverly)  Tatsuya  Nakadal 
Rice  (118)  9-18-61 

(SR)..Yuko  Moshizuki 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
( Janus)..  Z.  Cybulski, 

E.  Krzyzewska 

SWEDEN 

Secrets  of  Women  (114) . . 9-18-61 
(Janus)..  Eva  Dahlbeek,  Gunnar 
Bjomstrand,  Maj-Britt  Nilsson 
Unmarried  Mothers  (79)  . . 3-13-61 
(President)  E.  Etlberg.  B.  Logart 
Virgin  Spring,  The  (88) ..  12-12-60 
(Janus).. Max  von  Sydow, 

Birgitta  Petterson 


U.S.S.R. 

Ballad  of  a Soldier  (89)  . 1-31-61 
(Kingsley) ..  Vladimir  Ivashov. 
Shanna  Prokhorenko  (also  Eng.- 

rt'ibbert) 

Fate  of  a Man  (100)  . . 8-28-61 
(UA) . . Sergei  Bondarchuk 


Short  sub|ects,  listed  by  company.  In  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


£ HORTS  CHART 


■3  re  ° 
tr  a 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 
(Reissues) 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Scoot  (16) . . Mar  61 

5426  He  Flew  the  Shrew 

(lC/a)  May  61 

5436  Man  or  Mouse  (18)..  Jun  61 

6421  Hot  Heir  (16)/2)  . .Sep  61 

6431  Caught  on  the  Bounce 

(15i/2 ) od  61 


CANDID  MICROPHONE 
(Reissues) 

5554  No.  4.  Series  2 (10!/2)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10V->) . . Jul  61 
6551  No.  1,  Series  3 (11)  Sep  61 


COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 

(10)  May  61 


COLOR  FAVORITES 
(Technicolor  Reissues) 
5667  Babie  Boogie  (6)  . . . 

5608  Pickled  Puss  (6!/2) . . 

5609  Christopher  Crumpet’s 

Playmate  (Q/z) 

5610  Swiss  Tease  (6) 

5611  The  Rise  of  Duton 

Lang  (6!/2)  

5612  Coo-Coo  Bird  Dog  (6) 


Jan  61 
Jan  61 


Feb  61 
Mar  61 


5613  The  Jaywalker  (&A) 

5614  Topsy  Turkey  (&/z) 

5615  Punchy  de  Leon  (6>/2) . 


Mar  61 
Apr  61 
May  61 
Jun  61 
.Jul  61 


6601  Red  Riding  Hood  Rides 

Again  (7)  

6602  The  Magic  Fluke  (7) 

6603  Imagination  (O/z) . . . . 


Sep  61 
Sep  61 
Oct  61 


FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5853  Community  Sings 

No.  1.  Ser.  13  (10) Mar-61 

5854  Yukon  Canada  (10) ..Apr  61 


LOOPY  de  LOOP 
(Color  Cartoons) 

5704  Happy  Go  Loopy  (6>/z)  Mar  61 

5705  Two-Faced  Wolf  (6/2)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6V2)  May  61 


5707  Fee  Fie  Foes  . .Jun  61 

5708  Zoo  Is  Company  (6y*)  Jul  61 


6701  Catch  Meow  (61/2) Sep  61 

6702  Kooky  Loopy  (7) . . . . Oct  61 


MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo's  Canine  Mutiny 

(Both  © and  standard)  Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Mag 00  Goes  West  (6) . .Jul  61 

6751  Safety  Spin  (7) Sep  61 

6752  Calling  Dr.  Magoo 

(6'/2)  Oct  61 

SPECIAL  COLOR  FEATURETTES 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun  61 
6441  Images  of  Luangua 

(IS)  Oct  61 


SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  . Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 


STOOGE  COMEDIES 
(Reissues) 

5404  Pals  and  Gals  (16)  Jan  61 

5405  Knutsy  Knights 

(17'/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15!/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

6401  Quiz  Whizz  (15Vfe)  ■ - - . Sep  61 

6402  Fifi  Blows  Her  Top 

( 16!/2 ) Oct  61 


THRILLS  OF  MUSIC 
(Reissues) 

5952  Shorty  Sherlock  & His 

Orchestra  (8*/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 


WORLD  OF  SPORTS 

5802  Hip  Shooters  (9'/2) . . Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 

5804  Dogs  Afield  (10'/2) Jun  61 

6801  Aqua  Ski-Birds  (.  .)  Oct  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neapolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)  . .Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 

W275  Cat  Concerto  (7) Sep  60 

W276  Dr.  Jekyll  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W268  The  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 
W271  Field  and  Scream  (7)  Sep  60 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assianment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

© Scope.  De  Luxe  color... 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  

5122  Cat  Alarm  (6) 

5123  Drum  Roll  (7)  

5124  Railroaded  to  Fame 

(7)  

5125  The  First  Fast  Mail 

(6)  


.Jul  60 
. Nov  60 


.Jan  61 
.Feb  61 

. Mar  61 


. May  61 
. May  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tekyo 

(6)  Feb  61 

5102  So-Sorry.  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Comratvon  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


PARAMOUNT 

CARTOON  CHAMPIONS 

Herman  and  Katnip 

S20-1  Rail  Rodents  (7) . . . 

Sep  60 

S20-2  Robin  Rodenthood  (7) 

Sep  60 

S20-3  A Bicep  Built  for 

Two  (7)  

Sep  60 

S20-4  Mouse  Trapeze  (7)  . . . 

Sep  60 

Noveltoons 

S20-5  Fido  Beta  Kappa  (7) 

Sep  60 

S20-6  No  Ifs,  Ands  or 

Butts  (6)  

Sep  60 

S20-7  Candy  Cabaret  (7) 

Sep-60 

| S20-8  Ths  Oily  Bird  (7>  . 

Sen  60 

COLOR  SPECIALS 

(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  

Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorphic)  

Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic 

Apr  61 

MODERN  MADCAPS 

(Technicolcr) 

M20-1  Galaxia  (7)  

Oct  60 

M20-2  Bouncing  Benny  (6) 

Nov  60 

M20-3  Terry  the  Terror  (6) 

Dec  60 

M20-4  Phantom  Moustacher 

(6)  

Jan  61 

M20-5  The  Kid  From  Mars 

(6)  

Mar  61 

M20-6  The  Miohty  Termite 

(6)  

Jun  61 

N0VELT00N 

(Technicolor) 

P20-1  Northern  Mites  (6). 

Nov  60 

P20-2  Miceniks  (6)  

Dec  60 

P20-3  The  Lion’s  Busy  (6) . 

Mar  61 

P20-4  Goodie  the  Gremlin 

(6)  

Apr  61 

P20-5  Alvin's  Solo  Flight  (7) 

Apr  61 

P20-6  Hound  About  That(6) 

Jun  61 

SPORTS  ILLUSTRATED 

(Anamorphic — Color — 1 Reel) 

D20-1  Kings  of  the  Keys 

(9)  

Sep  60 

D20-2  Big  "A"  (9)  

Sep  60 

D20-3  A Sport  Is  Born 

(10)  

Nov  60 

D20-4  Ten  Pin  Tour  (9)... 

Apr  61 

D20-5  Speedway  (10) 

May  61 

THE  CAT 

(Color  Cartoons) 

C20-1  Top  Cat  (8)  

Sep  60 

SPECIAL 

A-21  Abner  the  Baseball.  2 

Reel 

<12'/2)  

.Jul  61 

TRAVELRAMA 

(Anamorphic-Color-1  Reel) 

T20-1  Porpoise  Posse  (10) . . 

Mar  61 

UNIVERSAL-INT’L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © Mar  61 

4176  Puerto  Rican  Playland 

(8?  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  Can  he  projected  in 
the  Anamorphic  process.  2.35-1) 
(AH  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ...Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapner  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby's  Diner  (Woody 

Woodpecker)  Mar  61 

41)8  Papoose  on  the  Loose.  Apr  61 
4119  Clash  and  Carry  April  61 
WALTER  LANTZ  REISSUES 
(Color  Cartunes.  Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  . . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6) . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARMER  RROS 
BLUE  RIBBON  HIT  PARADE 

(Technicolor  Reissues — 7 m:n.) 

8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin.  . Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313Thumb  Fun Jun  61 

8314  Corn  Plastered.  .Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir.  ...  Sep  60 

8722  Lighter  Than  Hare.  ...  Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hopalong  Casualty Oct  60 

8703  Trip  for  Tat  Oct  60 

8704  Dogoone  People Nov  60 

8705  High  Note Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  Apr  61 

8712  D'Fightin’  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws..  Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 

WORLD-WIDE  ADVENTURE 
SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18) . .Jul  61 

(One  Reel) 

8501  Riviera  Days  (10) . . . Nov  60 

8502  Alpine  Champ:ons  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Fro'ics  (9) . . . .Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


BOXOFFICE  BookinGuide  ::  Sept.  25,  1961 


9 


s. 


XHIBITOR  HAS  HIS  SAY 

■HHHABOUT  PICTURES ■■■■ 


ALLIED  ARTISTS 

David  and  Goliath  (AA) — -Orson  Welles,  Eleonora 
Rossi  Drago,  Ivo  Payer.  One  of  the  biggest  sur- 
prises this  summer  was  this  big  grosser.  I really 
didn't  expect  much  from  this  one  as  we  had  played 
Dav  d and  Bathsheba"  several  times,  but  due  to  a 
terrific  trailer  and  some  wonderful  paper  and  mats 
we  smashed  through  with  one  of  our  biggest  Sun- 
days in  months.  Monday  and  Tuesday  were  about 
double  what  they  normally  are.  Beautiful  color  added 
up  to  make  this  a smash  grosser  which  I wish  I 
could  have  held  over  longer. — Jim  Fraser,  Auditor- 
ium Theatre,  Red  Wing,  Minn.  Pop.  12,500. 

AMERICAN-INTERNATIONAL 

Why  Must  I Die?  ( A 1 P)- — Terry  Moore,  Debra 
Paget.  Bert  Freed.  Our  first  from  American-Inter- 
national. Yes,  it  is  one  good  picture,  in  the  "I 
Want  to  Live!"  class.  Years  ago  this  would  have 
been  a real  winner,  but  now  it  just  got  by.  Played 
Fri .,  Sat.  Weather:  Hot. — Ken  Christianson,  Roxy 

Theatre,  Washburn,  N.  D.  Pop.  968. 

BUENA  VISTA 

Absent-Minded  Professor,  The  (BV)- — Fred  Mac- 
Murray,  Nancy  Olson,  Keenan  Wynn.  One  of  our 
biggest  grosses  this  year.  Played  it  five  days  and 
wish  we  could  have  a month  like  this.  Played  Fri. 
through  Tues.  Weather:  Fair. — Frank  Patterson, 

Mansfield  Theatre,  Mansfield,  La.  Pop.  6,000. 

One  Hundred  and  One  Dalmatians  (BV) — Cartoon 
feature.  The  house  was  full  of  kids.  Not  too  many 
adults.  A crowd-pleaser  all  the  way.  Played  Thurs. 
through  Tues.  Weather:  Clear. — C.  D.  Simmons, 

Grace  Theatre,  Grace,  Ida.  Pop.  725. 

One  Hundred  and  One  Dalmatians  (BV) — Cartoon 
feature.  This  was  okay,  did  above  average  business. 
But,  boy,  I am  tired  of  60  per  cent  pictures!  Played 
Sun.  through  Wed. — S.  T.  Jackson,  Jackson  Theatre, 
Flomaton,  Ala.  Pop.  1,480. 

COLUMBIA 

Hell  Is  a City  (Col) — Stanley  Baker,  John  Craw- 
ford, Billie  Whitelaw.  Good  little  action  picture. 
Played  Sat.  Weather:  Good. — S.  T.  Jackson,  Jackson 
Theatre,  Flomaton,  Ala.  Pop.  1,480. 

Mein  Kampf  (Col) — Documentary.  We  starved 
to  death  on  this  one  and  I would  suggest  that  any- 
one who  is  thinking  of  playing  it  be  sure  to  screen 
it  first.  It  might  go  over  in  a large  town,  but  it 
laid  an  egg  here.  Played  Sun.,  Mon.,  Tues.  Weather: 
Good. — Prank  Patterson,  Mansfield  Theatre,  Mans- 
field, La.  Pop.  6,000. 

Picnic  (Col,  reissue) — William  Holden,  Kim  Novak, 
Rosalind  Russell.  One  of  Columbia's  better  pictures, 
but  too  new  to  reissue — or  something — as  I just 
got  expenses  back.  It  was  no  blockbuster  the  first 
time  we  played  it.  It's  one  fine  show,  though.  Played 
Sun  , Mon.  Weather:  Hot. — Ken  Christianson,  Roxy 
Theatre,  Woshburn,  N.  D.  Pop.  968. 

METRO-GOLDWYN-MAYER 

Gorgo  (MGM) — Bill  Travers,  Vincent  Winter.  We 
played  this  to  above  average  business  on  a Sun., 
Mon.,  Tues.  change.  This  was  okay  all  the  way  for 
families  and  rated  an  A-l  from  the  LOD. — Frank 
Patterson,  Mansfield  Theatre,  Mansfield,  La.  Pop. 
6,000. 

Sheepman,  The  (MGM) — Glenn  Ford,  Shirley  Mac- 
Laine,  Leslie  Nielsen.  I was  getting  short  of  west- 
erns, so  I replayed  this  one.  It's  terrific  and  the 
CinemaScope  and  Metrocolor  are  very  good.  Busi- 
ness also  was  above  average.  Glenn  Ford  does  a 
wonderful  job,  as  does  the  entire  cast.  A little  slap- 
stick thrown  in  for  good  measure  makes  it  a won- 
derful motion  picture  for  the  whole  family.  Played 
Wed.  Weather:  Warm. — Harry  Hawkinson,  Orpheum 
Theatre,  Marietta,  Minn.  Pop.  380. 

Where  the  Boys  Are  (MGM) — Dolores  Hart,  George 
Hamilton,  Jim  Hutton,  Paula  Prentiss.  Well,  I must 
soy  the  boys  were  there  ond  the  girls  too,  for  that 
matter.  We  had  a good  crowd  and  the  teeners  were 
really  quiet  and  attentive.  Play  it  and  don't  be 
fooled  by  the  trailer,  it's  not  a comedy,  it's  a 
drama. — Paul  Fournier,  Acadia  Theatre,  St.  Leonard, 
N.  B.  Pop.  2,150. 

PARAMOUNT 

Conspiracy  of  Hearts  (Para) — Lilli  Palmer,  Sylvia 
Syms,  Ronald  Lewis.  A wonderful  tear  jerker.  It 
will  bring  the  women  in  ond  they  will  love  every 


'Shop'  Is  a Sleeper 

Little  Shop  of  Horrors"  from  Filmgroup  is 
a sleeper.  Paper  is  real  qood  ond  the  movie  is 
the  most  unusual  one  we've  shown  for  a long 
time.  Gross  good — ond  plenty  of  laughs.  The 
plot  is  real  screwy,  but  a lot  of  fun.  Under- 
stand it  was  filmed  in  a couple  of  days,  but 
it  did  better  for  us  than  the  super  epics. 

RAY  BORISKI,  ALBERT  ZARZANA 
Boulevard  Theatre 
Houston,  Tex. 


moment  of  it.  Lots  of  the  menfolk  will  enjoy  it  also 
— know  I did!  Beautifully  produced  and  acted. 
Something  different  to  offer  your  patrons.  Book 
it. — Dave  S.  Klein,  Vega  Theatre,  Bancroft,  N.  Rho- 
desia, Africa.  Pop.  3,000. 

Naked  Jungle,  The  (Para,  reissue) — Charlton  Hes- 
ton, Eleanor  Parker,  Bill  Conrad.  Good  Technicolor 
reissue.  Played  Sat. — S.  T.  Jackson,  Jackson  The- 
atre, Flomaton,  Ala.  Pop.  1,480. 

20H1-CENTURY-FOX 

For  the  Love  of  Mike  (20th-Fox) — Richard  Base- 
hart,  Stu  Erwin,  Danny  Bravo.  This  is  a picture!  An 
honest-to-goodness  family  picture  in  'Scope  and 
color.  We  did  a very  nice  business  on  it  and  every- 
one was  happy.  A lot  of  families  showed  up  for  it, 
which  we  enjoy.  A real  nice  feeling  to  play  some- 
thing like  this.  Played  Sat.,  5jun.  Weather:  Cool. — 
Harry  Hawkinson,  Orpheum  Theatre,  Marietta,  Minn. 
Pop.  380. 

North  to  Alaska  (20th-Fox) — John  Wayne,  Ca- 
pucine,  Fabian.  This  was  my  second  time  to  show 
this.  It  did  as  good  business  this  time  as  it  did 


Bait  lor  the  Grownups 

We  played  the  reissued  "Glenn  Miller  Story" 
from  U-l  to  good  midweek  business  and  got 
quite  a few  of  the  older  people  out  who  enjoy 
good  music. 

FRANK  PATTERSON 

Mansfield  Theatre, 

Mansfield,  La. 


the  first  time.  Please  don't  give  it  to  TV!  Its  only 
place  is  on  the  motion  picture  screen.  Play  it  again. 
You  won't  regret  it.  Played  Fri.,  Sat.  Weather:  Warm. 
— James  Hardy,  Shoals  Theatre,  Shoals,  Ind.  Pop. 
1,555. 

Return  to  Peyton  Place  (20th-Fox) — Jeff  Chandler, 
Carol  Lynley,  Mary  Astor.  Good  gross  for  a good 
show.  Did  about  one-half  what  the  first  one  did. 
Played  Fri.,  through  Tues. — Jim  Fraser,  Auditorium 
Theatre,  Red  Wing,  Minn.  Pop.  12,500. 

Sanctuary  (20th-Fox) — Lee  Remick,  Yves  Montand, 
Bradford  Dillmon.  Guess  this  was  okay,  but  did 
very  poor  business.  Played  Thurs.,  Fri.  Weather:  Good. 
— S.  T.  Jackson,  Jackson  Theatre,  Flomaton,  Ala. 
Pop.  1,480. 

UNITED  ARTISTS 

Magnificent  Seven,  The  (UA) — Yul  Brynner,  Steve 
McQueen,  Horst  Buchholz.  A different,  fast-moving 
western  which  is  in  the  same  class  as  "Shane"  and 
other  western  greats.  Yul  Brynner  can  do  any  ty|3e 
of  acting  and  do  it  well.  He  really  proved  it  in 
this.  Steve  McQueen  does  a fine  job  too..  The  back- 
ground music  was  excellent.  Received  many  fine 
comments  on  it.  Above  average  crowd  both  nights. 
Play  it.  You'll  be  glad  you  did.  Played  Tues.,  Wed. — 
James  Hardy,  Shoals  Theatre,  Shoals,  Ind.  Pop. 
1,555. 

Police  Dog  Story  (UA) — Jim  L.  Brown,  Merry  An- 
ders, Barry  Kelley.  Okay  for  double  bill  only.  Played 
Sat.  Weather:  Good. — S.  T.  Jackson,  Jackson  The- 
atre, Flomaton,  Ala.  Pop.  1,480. 

UNIVERSAL-INTERNATIONAL 

Great  Impostor,  The  (U-l) — Tony  Curtis,  Edmond 
O'Brien,  Joan  Blackman.  This  just  didn't  seem  to 
appeal  to  my  patrons  or  me  either.  A waste  of  film. 
Don't  play  it,  if  you  can  avoid  it.  Played  Sun.,  Mon. 
Weather:  Fair  and  warm. — James  Hardy,  Shoals 

Theatre,  Shoals,  Ind.  Pop.  1,555. 

WARNER  BROS. 

Gold  of  the  Seven  Saints  (WB) — Clint  Walker, 

Leticia  Roman,  Roger  Moore.  Very  good  western. 

Would  have  been  tremendous  in  color.  Did  very 
well  at  the  boxoffice.  Terms  fair.  Clint  is  very 
popular  here.  Played  Thurs.,  Fri.,  Sat.  Weather: 

Cool. — Paul  Fournier,  Acadia  Theatre,  St.  Leonard, 
N.  B.  Pop.  2,150. 

Ice  Palace  (WB) — Richard  Burton,  Robert  Ryan, 
Carolyn  Jones,  Martha  Hyer.  Very  good  movie,  every- 
one agreed,  but  what  with  heat  wave  and  drouth 
it  failed  to  make  the  hit  class.  But  still,  a very 
good  movie.  Played  Sun.,  Mon.  Weather:  100 

degrees,  and  then  some. — Ken  Christianson,  Roxy 
Theatre,  Washburn,  N.  D.  Pop.  968. 

MISCELLANEOUS 

Carry  On,  Sergeant  (Governor) — Kenneth  Con- 
nors, Bob  Monkhouse,  Shirley  Eaton.  NSS  goofed 
on  this  one — I didn't  get  a trailer  at  all  and  they 
sent  paper  for  "No  Time  for  Sergeants" — so  we 
had  nothing  to  tempt  prospective  customers  with 
on  this  unknown  picture.  So,  no  business. — Played 
Fri.,  Sat.  Weather:  Hot — Ken  Christianson,  Roxy 

Theatre,  Washburn,  N.  D.  Pop.  968. 

Never  ,on  Sunday  (Lopert) — Melina  Mercouri, 
Joules  Dessin,  George  Foundas.  Just  for  the  art 
houses.  Will  not  do  very  much  in  a place  like 
this. — R.  N.  Justin,  Palace  Theatre  (subrun),  Gas- 
tonia, N.C.  Pop.  23,000, 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


Antigone  A Greek  Tra0ed* 

Norma  Film  Prods.  93  Minutes  Rel. 

This  meticulously  adapted  version  of  the 
beautiful,  poignant  Sophocles  classic  (veteran 
Athens  writer-director  George  Tzavallos 
handled  like  chores)  marks  initial  release  of 
American  (Sperie  P.  Perakos,  general  man- 
ager of  Perakos  Theatre  Associates,  Connecti- 
cut circuit,  is  president) — based  Norma  Film 
Productions,  and  figures  to  acquit  itself  nobly 
indeed  on  the  art  theatre  routing  as  well  as  in 
Greek-speaking  localities  anywhere  across 
the  world.  Irene  Papas,  most  recently  seen  in 
Columbia's  "The  Guns  of  Navarone,"  has  the 
title  role,  bringing  to  it  a quality  of  dramatic 
force  all  too  rarely  encountered  on  the  inter- 
national screen.  Her  portrayal  of  the  ill- 
starred  girl  o:  royalty  in  the  seven-gated  city 
of  Thebes  doomed  to  death  for  her  unrequited 
love  is  shattering  in  its  essential  simplicity. 
Manos  Katrakis,  Maro  Kontou  and  Nikos  Kazis 
are  also  featured  and  they  bring  a mark  of 
authority  to  their  forceful  delineations.  U.S. 
releasing  plans  are  yet  to  be  determined  by 
Perakos. 

Irene  Papas,  Manos  Katrakis,  Maro  Kon- 
tou, Nikos  Kazis,  Ilia  Livikou,  T.  Karousos. 


Beau  Serge  A Drama 

UMPO  87  Minutes  Rel. 

Before  his  widely  discussed  "new  wave" 
picture,  "The  Cousins,"  released  in  the  U.S.  in 
1960,  Claude  Chabrol  produced  and  wrote  th.s 
gloomy  French-language  picture  dealing  With 
disillusionment  and  despair  in  a farming  vil- 
lage. Released  in  France  in  1958,  this  picture 
has  the  same  two  male  stars,  Gerard  Blain  (he 
will  be  featured  in  Paramount's  forthcoming 
"Hatari")  and  Jean-Claude  Brialy,  but  their 
roles  here  are  more  enigmatic  and  the  ca- 
pable actors  have  less  opportunity  to  shine  as 
they  do  in  "The  Cousins."  Except  for  the 
dyed-in-the-wool  foreign  film  devotees  who 
may  want  to  compare  this  to  other  French 
"new  wave"  films,  it  will  have  scant  appeal 
to  U.S.  audiences.  The  title  is  ironic  as  the 
"Handsome  Serge"  of  the  title  is  discovered  by 
his  best  friend  of  ten  years  before  to  have  de- 
generated into  an  unshaven,  drunken  farmer 
who  is  cruel  to  the  girl  he  had  been  forced  to 
marry.  The  friend  tries  in  vain  to  rehabilitate 
Serge,  but  it  is  not  until  his  baby  is  born  that 
he  manages  to  sober  up  and  take  on  his  new 
responsibilities.  Blain  is  convincingly  pitiful 
as  Serge  and  Brialy  is  excellent  as  the  friend 
from  the  city.  Bernadette  Lafont  adds  sex  ap- 
peal as  a man-crazy  adolescent  who  is  raped 
by  her  foster  father.  Directed  by  Jean  Cotet. 

Gerard  Blain,  Jean-Claude  Brialy,  Berna- 
dette Lafont,  Edmond  Beauchamp. 


WB  Christmas  Release 

NEW  YORK— “The  Roman  Spring  of 
Mrs.  Stone,”  Louis  de  Rochemont’s  produc- 
tion based  on  Tennessee  Williams’  only 
novel,  will  be  Warner  Bros.’  release  for  the 
Christmas-New  Year’s  holiday  season.  The 
first  film  directed  by  Jose  Quintero,  stage 
director,  the  picture  stars  Vivien  Leigh, 
in  her  first  film  in  more  than  five  years, 
Warren  Beatty,  Lotte  Lenya,  Jill  St.  John, 
Coral  Browne  and  Jeremy  Spenser. 


10 


BOXOFFICE  BookinGuide  Sept,  25.  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  © CinemoScope;  ® Vistovision;  © Superscope;  ® Noturomo;  ® Regolscope;  ® Techniromo.  For  story  synopsis  on  eoch  picture,  see  reverse  side. 


The  Devil  at  4 O'Clock  F 0r“ 

Columbia  (607)  126  Minutes  Rel.  Oct.  '61 

ntact)  Action-freighted  suspense  and  excitement  that  will  have  | ) 

J the  customers  chewing  their  fingernails  to  the  quick — and 

Frank  Sinatra!  What  more  do  the  ticket  buyers  require? 
Showmen  need  have  little  worry  about  the  probability  that 
patrons  will  be  here,  and  in  house-jamming  numbers.  If  the 
two  aforementioned  ingredients  are  not  sufficient  to  attract 
them — and  generate  the  necesrary  favorable  word-o'-mouth 
enthusiasm — the  praiseworthy  photoplay  has  other  factors 
for  insurance.  To  name  a few:  Breathtakingly  beautiful  scenic 
backgrounds  photographed  in  bright  Eastman  Color  (the  fea- 
ture was  filmed  on  the  Hawaiian  island  of  Maui);  soec;rd 
effects  that  seldom,  if  ever,  have  been  more  assuringly  and 
impressively  captured  on  celluloid;  a bevy  of  excellent  per- 
formances; a heart-warming  religious  overtone  and  the 
considerable  readership  of  the  literary  source.  Sinatra's  de- 
lireat;on  is  characteristically  casual  and  convincing.  He  is 
chal'enged  for  acting  honors  by  veteran  Spencer  Tracy, 
ideclly  cast  as  an  aging,  irascible  priest,  and  several  mem- 
hen  of  a handpicked  cast.  Director  Mervyn  LeRoy  again 
demons'rates  his  limitless  skill  as  a megaphonist  as  well  as 
his  versatility.  Fred  Kchlmar  produced  unstintingly. 

Spencer  Tracy,  Frank  Sinatra,  Kerwin  Mathews,  Jean 
Pierre  Aumont,  Gregoire  Aslam,  Alexander  Scourby. 

The  Flight  That  Disappeared  F Fss-i  Science  Drama 

United  Artists  (6129)  72  Minutes  Rel.  Oct.  '61 

S to^  Increased  public  interest  in  the  psychic  phenomena  referred 

lci  ? to  as  ESP  (extra  sensory  perception),  as  manifested  in  the 
popularity  enjoyed  by  television's  "Twilight  Zone"  and  "One 
Step  Beyond"  series,  should  greatly  enhance  the  boxoffice 
potential  of  this  Harvard  Film  production  which  takes  an 
excursion  into  this  fourth  dimensional  field  with  interesting 
enough  results  to  guarantee  ticket  buyers  their  money's 
worth.  Action  devotees  may  be  lured  via  the  offering's  com- 
bining of  the  fanciful  with  the  threat  of  nuclear  warfare, 
revolving  around  supposed  scientific  discovery  of  a super 
bomb  which  might  devastate  the  entire  earth  and  destroy  all 
future  life.  Ralph  and  Judith  Hart  and  Owen  Harris'  script  is 
responsible  for  any  confusion  the  viewer  may  suffer  in  trying 
to  accept  the  plot,  which  now  and  then  takes  off  in  too  fanci- 
ful realms  and,  in  the  end,  leaves  too  many  strings  un- 
raveled for  a satisfactory  climax.  However,  the  cast  is 
capable,  with  topliners  Craig  Hill,  Paula  Raymond  and 
Dayton  Lummis  performing  ably  as  a rocket  propulsion 
expert,  research  assistant  and  nuclear  physicist,  respectively, 
caught  in  a weird  situation  beyond  their  control.  Director 
Reginald  Le  Borg  makes  the  most  of  the  material  at  hand.  The 
film  emerges  as  a better  than  average  programmer. 

Craig  Hill,  Paula  Raymond,  Dayton  Lummis,  Gregory 
Morton,  John  Bryant,  Addison  Richards,  Nancy  Hale. 

The  Respectful  Prostitute  A ^ Melodrama 

Times  Film  Corp.  74  Minutes  Rel.  

Playwright  Jean-Paul  Sartre's  successful  Paris  and  New 
York  stage  vehicle,  in  which  he  examines  the  American 
Negro  problem,  has  been  filmed  with  powerful  impact.  He 
is  a most  perceptive  observer,  a writer  of  stature,  and  what 
he  has  on  paper,  understandably,  will  be  of  prime  concern 
to  the  intelligentsia,  many  of  whom  probably  venture  out  to 
motion  picture  theatres  only  for  such  specialized  attractions. 
Prostitute  Barbara  Laage  comes  to  the  assistance  of  an  in- 
nocent Negro,  Walter  Bryant,  being  railroaded  for  murder, 
xceTfy  with  fhe  resulting  racial  upheaval  in  an  unnamed  American  . 

xcellf  southern  community  making  for  some  taut  drama  indeed.  In  7^  [) 
lesser  roles,  Schetting,  as  the  spoiled,  drunken  nephew  of 
political  bigwig  Marcel  Herrand,  and  Ivan  Desny,  the  latter's 
opportunistic  son,  are  personification  of  bigoted  whites.  This 
should  definitely  not  be  scheduled  for  the  juvenile  trade. 

Marcel  Pagliero  and  Charles  Brabant  directed,  with  a con- 
stant awareness  of  the  dramatic  electricity  inherent  in  the 
stinging  Sartre  commentary.  Miss  Laage  has  been  cast  in  a 
number  of  brisk-grossing  imports  over  the  years,  and  her 
supporting  players  give  her  able  and  alert  backing  for  what 
is  obviously  an  arresting  adult  melodrama.  This  is  a French 
production  dubbed  for  the  American  market. 

Barbara  Laage,  Ivan  Desny,  Walter  Bryant,  Marcel 
Herrand,  Schetting. 

T icntftz  A Ratio:  Action 

Fi  1.85-1  Melodrama 

Medallion  Pictures  83  Minutes  Rel. 

A story  of  ironic  retribution,  backgrounded  against 
the  ever-topical  theme  of  politics  and  use  of  innocent  dupes 
to  gain  strategic  ends  is  acted  out  by  John  Agar, 
a most  fetching  Greta  Chi,  and  grim-countenanced 

Walter  Klavun,  plus  lesser-knowns.  R.  John  Hugh,  who's 
functioned  in  recent  years  in  Florida  studios  and  exterior 
settings,  was  responsible  for  bulk  of  production  credits — it's 
his  screenplay,  and  he's  also  credited  with  producership  and 
g ^ directorial  chores.  But  what  he  had  to  start  with — a political 
opportunist  (Klavun),  in  cahoots  with  his  son-in-law,  news- 
paper editor  John  Agar,  decides  that  adopting  an  orphan 
refugee  from  strife-torn  Indo-China,  will  bring  tremendous 
communications  media  play  to  the  Klavun  campaign  for  the 
U.S.  Senate — is  mere  chance-taking  in  the  realm  of  imagina- 
tive development.  An  exploitation  asset  of  considerable  im- 
pact is  available  in  the  original  music,  "Goodbye  Lisette," 
by  internationally-known-and-acclaimed  Les  Baxter.  This  will 
need  strong  supporting  fare  to  carry  it  profitably  even  in  the 
single-feature  market. 

John  Agar,  Greta  Chi,  Walter  Klavun,  John  Cestare, 

Jim  Pritchett,  Susan  Ellis. 

The  Ruffians  A S’; Suspense  Draraa 

Ellis  Films  86  Minutes  Rel.  Sept.  '61 

A compact  package  of  nail-biting  suspense,  this  European 
imnort,  dubbed  for  the  American  market,  should  sell  well 
indeed  on  the  sole  cast  presence  of  leading  lady  Marina 
Vlady;  her  provocative  form,  her  alluring  smile,  her  sensual 
gaze  are  things  of  which  boxoffice  successes  anywhere 
around  the  world  are  outrightly  spelled.  She  has  a virile, 
spirited  costar  in  person  of  Robert  Hossein  and  there's  right 
smart  support  all  the  way  down  to  the  smallest  roles,  in 
keeping  with  the  best  in  European  efforts.  Although  Mile. 

Vlady  isn't  as  yet  as  well  known  on  this  side  of  the  pond  as 
her  fellow  countrywoman,  Brigitte  Bardot,  "The  Ruffians" 
may  be  the  turning  point  in  what's  already  been  acclaimed 
as  a colorful  screen  career.  Bulk  of  her  past  pictures  have 
played  on  the  art  theatre  circuit  and  the  discriminating  that 
seem  to  patronize  such  facilities  should  be  alerted  to  her 
latest  starring  vehicle.  The  setting  is  Rome  and  director 
Maurice  Labro  has  kept  matters  and  men  and  women  on  the 

hop  constantly;  his  shooting  script  is  credited  to  four  people  

-J  (lames  Hadley  Chase,  R.  M.  Arlaud,  Louis  Martin  Claude  the} 

V Desailly,  and  himself).  Jacques  Robin's  photography  is  first-  Y §9^ 
rate.  Georges  Lagrand  directed. 

Marina  Vlady,  Robert  Hossein,  Phillippe  Clay,  Scilla 
Gabel,  Claire  Maurier,  Alexandre  Gauge,  Arnold  Foa. 

Girls  on  the  Run  A ££  “ 

Astor  Pictures  Corp.  64  Minutes  Rel.  

The  familiar  ingredients  of  a vicious  vice  racket,  a local 
carnival  and  conniving  political  leaders  serve  up  fair-to- 
middlin'  melodrama  acted  out  with  commendable  dispatch 
and  attention  to  basically  dramatic  situations  in  this  Astor 
Pictures  release  of  this  Rose  Tree  production  starring  Richard 
Coogan,  Rosemary  Pettit,  Frank  Albertson  and  Harry 
Bannister,  all  familiar  enough  to  TV  drama  addicts.  To 
bolster  the  flimsy  plotting,  the  Cedric  Worth-Arthur  J. 
Beckhard  (latter  doubling  as  director,  with  Joseph  Lee) 
screenplay  incorporates  some  footage  of  dancing  girls  on  the 
carnival  midway  and  it's  from  this  particular  element,  per- 
haps, that  exploitation  stress  should  be  generated.  Intrepid 
resourceful,  redoubtable  newspaperman  Coogan,  out  to 
smash  a V-girl  racket,  learns  that  his  managing  editor  has 
been  killed  and  he's  the  prime  suspect.  Girl  friend,  Rosemary 
Pettit,  proclaims  her  love  and  devotion  and  they  pursue 
Coogan's  hunches,  visiting  the  carnival,  where  Miss  Pettit 
gets  into  "carny  girl"  garb  and  Coogan  strikes  up  rewarding 
friendship  with  dwarf  Charles  Bollender,  who  eventually 
(points  the  blame  on  Bannister,  the  top  dog  in  political  con- 
^ claves.  Albertson,  a one-time  leading  man,  has  a character 
part  as  the  carnival  foreman.  Robert  Presnell  sr.  produced. 

Richard  Coogan,  Rosemary  Pettit,  Frank  Albertson,  Harry 
Bannister,  Edith  King,  Charles  Bollender,  Renee  De  Milo. 

The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
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2564  BOXOFFICE  BookinGuide  ::  Sept.  25,  1961  2563 


J 


FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  "The  Flight  That  Disappeared"  (UA) 

Craig  Hill,  young  rocket  propulsion  expert,  Paula  Raymond, 
research  assistant,  and  Dayton  Lummis,  nuclear  scientist, 
are  among  the  passengers  aboard  a plane  to  Washington, 

DC  where  the  trio  is  to  present  its  latest  scientific  dis-'?JPr 
coveries — a superbomb  which  could  devastate  the  earth  and 
a rocket  which  could  carry  the  bomb — to  the  Pentagon.  For 
unknown  reasons,  the  plane  soars  into  space,  climbing  at  a 
dizzying  pace,  until  all  passengers  except  the  scientists  lose 
consciousness.  The  three  are  then  confronted  bv  a Man  of  the 
Future,  who  leads  them  to  a Jury  of  the  Future,  which 
sentences  them  to  remain  suspended  for  all  time,  in  order 
that  their  death-dealing  discoveries  may  be  stopped.  How- 
ever, when  one  of  the  strange  people  says  that  only  prayer 
can  save  mankind,  the  trio  is  allowed  to  reboard  the  plane 
which  miraculously,  goes  on  to  Washington.  No  or.e  aboard 
except  the  three  involved  knows  what  happened  and  they 
vow  never  to  tell. 


EXPLOITIPS: 

Hold  special  screenings  for  psychiatrists.  Ask  the  public  to 
write  in  any  ESP  experiences  they  may  have  had.  Give 
free  tickets  to  winners.*  Tout  film  as  an  experience  in  the 
beyond  or  in  the  twilight  zone. 


CATCHLINES: 

Was  If  a Dream,  or  Were  Thev  Really  Suspended  in  Time? 
. . . What  Happened  to  the  Flight  That  Disappeared? 


THE  STORY:  "Lisette"  (Medallion) 

John  Agar,  editor  of  a newspaper,  has  created  a stunt  to 
launch  the  U.S.  Senatorial  bid  by  his  father-in-law,  Walter 
Klavun,  by  sponsoring  an  orphan  refugee  from  Indo-China. 
They  plan  to  have  the  child  live  in  their  city;  by  using  the 
Klavun-owr.ed  newspaper,  they  will  thus  gain  valuable  and 
favorable  press  coverage  across  the  state.  A youngster  of  12 
is  expected.  Instead,  a beautiful,  mature  Eurasian  girl,  Greta 
Chi,  arrives.  Ruthlessly  ambitious,  Klavun  determines  to 
make  best  use  of  the  girl.  He  has  Greta  put  up  in  his  sister's 
home.  Klavun  s spoiled  son,  John  Cestare,  quickly  makes 
improper  advances,  but  Greta  rejects  him.  Assigned  by 
Klavun  to  supervise  the  girl,  Agar  finds  himself  increasingly 
attached  to  her.  Aware  of  how  Klavun  is  using  her,  Greta 
defiantly  renounces  the  scheme  at  the  first  important  rally. 
Agar  consoles  her  in  the  night.  Klavun  now  tries  to  discredit 
Greta,  thereby  turning  the  situation  to  his  own  favor. 
Ashamed  of  his  affair  with  Greta,  Agar  goes  along  with 
Klavun  s idea,  hoping  it  will  force  Greta  to  leave  town.  Greta 
agrees  to  leave  town  with  Cestare,  thinking  he's  willing  to 
marry  her,  instead,  she  learns,  all  he  wants  is  her  company. 
He  hurls  her  from  the  car,  and  then  in  a drunken  frenzy, 
runs  her  down,  killing  her,  and  surrenders  to  police.  Agar 
goes  back  to  his  wife  after  resigning  from  the  newspaper. 
CATCHLINES: 

Two  Loves — One  From  Half-Way  Around  the  World,  the 
Other  in  His  Bedroom! 


THE  STORY:  "Girls  on  the  Run"  (Astor) 

Workirq  on  a V-girl  racket  story,  newspaper  reporter 
Richard  Coogan  and  his  girl  friend,  Rosemary  Pettit,  learn  of 
the  sudden  murder  of  Coogan's  managing  editor,  George 
Marsh.  Rosemary  knows  Coogan  is  inno~ent  because  she  put 
through  a call  to  Marsh  and  heard  him  answer  after  Coogan 
had  left  the  building  and  they  hod  both  seen  Harry  Bannister, 
the  town's  biggest  political  figure,  enter  the  building  as  they 
were  sected  in  Coogan's  car.  Coogan  visits  a town  carnival 
on  a hunch  that  someone  there  is  the  connection  between  the 
local  vice  racket  and  the  carnival.  Rosemary  takes  a iob  as 
a carnival  girl  to  try  to  pin  down  vital  information.  A car- 
rival  dwarf  (Charles  Bollender)  who  has  long  hated  Ban- 
nister realizes  that  the  latter  will  kill  carnival  girl  chaperone 
Edith  King  because  she  possesses  too  much  knowledge;  in 
order  to  protect  Edith  he  throws  Rosemary  to  Bannister  and 
then  sends  Coogan  to  Rosemary's  rescue.  In  trying  to  protect 
Edith,  Bollender  is  fatally  shot.  Before  he  dies  he  divulges 
the  fact  that  Marsh  was  actually  Bannister's  partner  in  crime. 
EXPLOITIPS: 


This  has  a line  of  "carny  girls,"  a point  of  considerable 
ballyhoo  impact.  Most  of  the  principals,  including  Coogan,  /nt 
Albertson,  Bannister,  Bollender  and  Miss  Pettit,  have  ap-  \,e'  ^ 
peared  extensively  in  television.  se 

CATCHLINES: 

Girls  and  Guns— A Doublecross  Backfires!  . . . Innocent 
Girls  Caught  in  the  Web  of  a Vicious  Racketl 


d— -K 
pton. 
’ a* 


THE  STORY:  'The  Devil  at  4 O'CIock"  (Col) 

Frank  Sinatra  and  two  other  criminals  bound  for  long 
prison  terms  are  chained  passengers  on  a seaplane  which 
puts  in  for  the  night  at  Talua,  an  obscure  French-ruled  south 
seas  island.  The  local  priest,  Spencer  Tracy,  is  considered 
slightly  insane  by  local  white  inhabitants  because  he 
neglects  religion  to  devote  his  time  to  a mountain-top,  crude 
hospital  he  has  built  for  the  care  of  leprose  children.  He  has 
an  agreement  with  authorities  that  he  can  use  prison  labor 
to  work  on  the  hospital,  which  accords  him  opportunity  to 
recruit  Sinatra  and  pals.  A volcano  erupts,  threatening  to 
destroy  the  entire  island.  The  populace  flees.  The  criminals 
are  the  only  volunteers  Tracy  can  recruit  to  go  to  the 
hospital.  They  bring  the  children  to  safety,  but  all  sacrifice 
their  lives  in  the  undertaking. 

EXPLOITIPS: 

Tout  Frank  Sinatra  and  Spencer  Tracy.  Exploit  Max  Catto's 
novel  of  same  title  through  bookstores  and  book  departments 
in  local  stores.  Invite  priests  from  city  parishes  to  a soecial 
screening,  or  as  guests  at  the  opening  of  the  film.  Lobby 
decorations  might  make  use  of  Hawaiian  travel  posters  and 
other  island  memorabilia. 

CATCHLINES: 

Freighted  With  Suspense  and  Excitement!  . . . Frank  Sinatra 
and  Spencer  Tracy  Teamed  in  the  Most  Heart-Warming  Story 
of  the  Year  . . . Criminal  and  Priest,  Devil  and  Saint — Each 
Dedicated  to  His  Way  of  Life. 


THE  STORY:  "The  Respectful  Prostitute"  (Times) 


Prostitute  Barbara  Laage,  who  prefers  to  call  herself  a 
singer,  is  traveling  by  train  from  New  York  to  a southern 
town.  She  is  molested  by  Schetting,  drunken  nephew  of 
Senator  Marcel  Herrand.  Seeking  to  rid  herself  of  Schetting's 
presence,  she  walks  to  another  car,  this  one  reserved  for 
Negroes.  Schetting  follows,  gets  into  a brawl  with  terrified 
colored  passengers,  killing  the  friend  of- Negro  Walter  Bryant. 
In  the  southern  town,  Herrand's  family,  aware  of  the  implica- 
tions of  Schetting's  deed,  tries  to  bribe  and  otherwise  distort 
Barbara's  interest  in  Bryant's  innocence.  Barbara  saves  Bry- 
ant from  mob  violence,  the  two  finding  refuge  in  a van  of 
the  state  militia  called  out- to  quell  the  rioting. 


( 


EXPLOITIPS: 

Tie  up  with  libraries,  local  theatre  groups  for  displays  and 
the  like  on  Sartre,  one  of  the  world's  most  acclaimed  writers. 
Invite  officers  of  the  local  NAACP  to  a special  screening. 


CATCHLINES: 

Out  of  the  Night — A Drunken  Brawl,  Murder!  ...  A Girl 
Fleeing  From  a Certain  Past  to  an  Uncertain  Future!  . . . With 
the  Powerful  Impact  of  Today's  Headlines. 


THE  STORY:  "The  Ruffians"  (Ellis  Filins) 

Marina  Vlady,  daughter  of  the  owner  of  the  Universal 
Press,  is  met  in  Rome  by  Robert  Hossein,  head  of  the  Italian 
bureau,  who  has  ambitions  and  seduction  on  his  mind.  But 
he  soon  realizes  that  he  has  taken  on  quite  a handful  with 
Marina,  who  is  making  him  dance  to  her  tune.  She  cuts  her 
art  school  classes  and  seems  to  be  leading  a double  life.  She 
invites  him  to  holiday  in  her  rented  villa  near  Naples,  be- 
coming his  mistress,  at  the  same  time  disclosing  deep  bond  of 
affection  there  is  between  her  father  and  herself.  The  next 
day,  Hossein  finds  her  dead  at  the  bottom  of  a cliff.  Intent 
on  informing  the  authorities,  he  is  hit  over  the  head  by  a 
stranger.  Arrival  of  Marina's  father,  Alexandre  Gauge,  com- 
pels him  to  give  evidence  at  the  inquest.  A most  compro- 
mising film,  made  by  Marina,  unmasks  her  as  a girl  of  cold- 
blooded inhumanity,  never  really  caring  for  anyone  or  any- 
thing in  life. 

EXPLOITIPS: 

Set  up  a Marina  Vlady  look-alike  contest,  working  in  con- 
junction with  modeling  schools.  Send  a model,  with  over- 
night bag,  through  downtown  streets;  mark  the  bag  with 
typical  copy,  "I'm  on  my  way  to  Loew's  . . . With  a Secret!" 


t 


CATCHLINES: 

What  Impulse  Prompts  These  Gorgeous  Well-bred  Females 
to  Get  Involved?  ...  A Lonely  Girl,  an  Even  Lonelier  Man. 


BOXOFFICE  BookinGuide  ::  Sept.  25,  1961 


RATES:  20c  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CLEflRine  HOUSE 


HELP  WANTED 


GENERAL  EQUIPMENT— USED  j THEATRES  FOR  SALE 


THEATRE  SEATING 


SALESMAN  WANTED:  Profitable,  ex- 

clusive territory  available  for  selling  co- 
operative advertising  in  conjunction  with 
theatre  outdoor  frame  service.  Theatre 
contacts  beneficial  but  not  essential.  A 
good  opportunity.  Write  or  wire  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

House  manager  or  experienced  assist- 
ant, male  or  female,  that  knows  theatre 
operation,  Norfolk,  Virginia  area.  Age 
bracket  25-60.  Air-mail  previous  experi- 
ence. salary,  draft,  and  marital  status 
c/o  Boxoffice  9353. 

Representatives  for  top  quality,  com- 
petitively priced  maintenance  chemicals 
used  by  leading  chains.  Excellent  com- 
mission potential.  State  territory,  present 
lines,  experience.  Sales  Manager,  Con- 
tinental Chemical  Corporation,  P.  O.  Box 
1166,  Oak  Park,  Illinois. 


Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 


Managers  wanted  by  progressive  drive- 
in  theatre  circuit  which  is  expanding  in 
metropolitan  and  suburban  areas  of  Cali- 
fornia. Must  be  experienced  in  all  phases 
of  drive-in  operation.  Homes  on  premises. 
In  replying  give  us  full  complete  infor- 
mation which  will  be  held  confidential 
as  to  age,  experience,  marital  status  and 
present  salary.  Boxoffice  9350. 


POSITIONS  WANTED 


Projectionist:  Over  15  years  in  theatre 
Complete  sound  and  repair.  Go  anywhere 
Write  to  902  E.  North  Street,  Staunton, 
Illinois 


Manager:  18  years  experience  all 

phases  first  run  conventional  theatres. 
Excellent  promotion  man,  married,  sober, 
excellent  references.  Boxoffice  9348. 


Manager,  mature,  executive  ability,  ad- 
vertising, exploitation  minded,  aggressive, 
long  experience.  Boxoffice  9356. 


Division  Manager,  would  like  new  op- 
portunity. Experienced  conventional  and 
metropolitan  drive-ins.  Boxoffice  9358. 


POPCORN  MACHINES 


Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


EQUIPMENT  REPAIR  SERVICE 


Quick — Easy  and  Wonderful!  Rescue 
broken  reflectors  with  Mineral  Miracle. 
Guaranteed  Gatorhide!  Positively  mends, 
permanently!  Circuits  using  it  as  show- 
insurance!  $2.95  postpaid  or  we'll  bill  you! 
Gatorhide,  Box  71,  Joplin,  Mo. 


BUY!SELL!TRADE! 

FIND  HELP  OR  POSITION 


Through 

BOXOFFICE 

Classified  Advertising 

Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 


ASHCRAFT  HYDROARCS.  $195.00;  Peer- 
less Magnarcs,  $225;  Simplex  or  Strong 
1KW  arcs,  $49.50;  Simplex  magazines, 
$4.95.  Worth  more  in  parts.  S.O.S.,  602 
W.  52nd,  New  York  19. 


Mechanisms,  standard-super  <&  E,  7 
Simplex,  also  movements,  as  is  or  rebuilt. 
Fargains.  Lou  Walters  Repair  Service, 
8140  Hunnicut  Rd.,  Dallas  28,  Texas. 

Complete  booth  equipment,  lenses,  etc., 
500  International  chairs,  plastic  screen, 
14x26'.  Also  350  speakers  and  posts,  com- 
plete drive-in  booth.  Motiograph,  Ashcraft 
11mm  lamps.  Strong  rectifiers,  100x60-foot 
screen  tower.  Box  489,  Price,  Utah. 

SOUND-PROJECTION  SERVICE 
MANUAL 

EXHI3ITORS.  PROJECTIONISTS  & RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 

DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 

BUSINESS  STIMULATORS 

Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 

Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 

Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used-  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 

Midget  Bibles.  $50/thousand.  lxU/2", 
224  pages.  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 

Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lanta 1,  Ga. 

Halloween  . . . Surprise  Bags  . . . 

Masks  . . . Comic  Books.  Free  Catalog. 
Hecht  Mfg.,  184  W.  Merrick  Road,  N.  Y. 

INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 

THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 

Want  to  lease  theatre,  central  Texas. 
Experienced  all  phases.  Reed  Whatley, 
Phone  MO  7-9964,  Write  4115  Dumbonton 
Road,  Houston  25. 

Wanted:  To  lease  or  buy  indoor  the- 
atres, metropolitan  areas,  population  at 
least  75,000.  Contcct  William  Berger,  Met- 
ropolitan Hotel,  Cincinnati,  Ohio. 

Wanted  to  lease:  Drive-in  or  indoor  the- 
atre, with  possible  option  to  buy.  Year 
'round  operation,  town  population  3,000 
or  more.  Family  operation.  Boxoffice  9357. 

Interested  in  buying  or  leasing  the- 
atres throughout  U.  S.  with  population  of 
75,000  or  more.  Contact  Leroy  Griffith  or 
Gerald  Allen,  Little  Art  Theatre,  120  W. 
Berry  Street,  Ft.  Wayne,  Indiana. 

West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 

ILLNESS  forces  sacrifice  sale  modern 
brick  and  steel  theatre,  stereophonic 
sound,  36'  screen,  420  seats.  Apartments 
and  space  rental.  Contact,  Otto  Soren- 
sen, Powers  Lake,  North  Dakota. 


Established  drive-in  movie  theatre  New 
pre-stressed  concrete  screen,  220  speakers, 
projectors,  snack  bar,  etc.  24  platted 
lots  comprising  one  city  block  of  com- 
mercial frontage  included.  $60,000  com- 
plete, terms  available.  Contact  B.  T. 
Arbuckle,  Aldredge  Realty  Co.,  Box  1425, 
Bradenton,  Florida. 


For  Sale:  Modern  theatre,  350  seats. 
Good-  location.  Keith  Polmer,  Tekamah, 
Nebr. 


Two  California  Theatres.  Indoor  and 
drive-in,  only  two  theatres  in  town  of 
12,000.  $54,000  will  handle.  Theatre  Ex- 
change Co.,  260  Kearney  St.,  San  Fran- 
cisco 8,  California. 


Washington  small  town  theatre.  Apart- 
ment and  two  store  spaces.  Equipment 
and  lease  $10,000,  $5,000  down.  Theatre 
Exchange  Co.,  5724  S.  E.  Monroe  St., 
Portland  22,  Oregon. 


For  Sale:  Cheap:  Only  theatre  in  St. 
John,  Kansas  and  only  theatre  in  Stafford, 
Kansas.  Towns  10  miles  apart  with  no 
theatre  opposition  of  any  kind  within  30 
miles.  Address  Box  907,  Mission,  Kansas 
with  best  offer. 


THEATRES  FOR  SALE  OR  LEASE 

For  Lease:  450-seat  theatre,  central  Ohio 
town  of  6,000.  Good  family  operation. 
Equipment  $2,500.  Boxoffice  9355. 


Want  Ads  Work  Fast! 
Get  Results  at  Once! 
BOXOFFICE 


Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 
Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 

~ SEAT  RENOVATING:” Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 

8-9481,  Texas  4-2738. 

Theatre  chairs,  used:  International,  Bodi- 
form,  Plywood.  New  chairs.  Lone  Star 

Seating,  Box  1734,  Dallas. 

900  pushback  (Kroehler)  chairs,  entirely 
rebuilt,  enameled,  like  new.  Chicago 
Used  Chair  Mart,  829  So.  State  Street, 
Chicago  5,  Illinois. 


GENERAL  EQUIPMENT— NEW 

DURABLE  MASONITE  MARQUEE  LET- 
TERS,  fit  Wagner,  Adler,  Bevelite.  Black 
or  red.  4",  40c;  8",  60c;  10'*,  75c;  12", 
$1.00;  14",  $1.50;  16",  $1.75;  17",  $2.00; 
24",  $3.00  (10%  discount  100  letters,  or 
over  $60.00  list).  S.  O.S.,  602  W.  52nd, 
New  York  19. 


EQUIPMENT  WANTED 

Wanted:  15  to  20  HP  generator  with 
controls;  Pair  90  A Ashcraft  rotating  car- 
bon lamps  or  equal;  One  3 flavor  car- 
bonizer  drink  machine.  Other  booth  equip- 
ment, lowest  price  first  letter.  Boxoffiee 

9351. 

Wanted:  One  hundred  very  good  used 
seats  in  northern  Minnesota.  State  price. 
Grand  Theatre,  Baudette,  Minn. 


BUSINESS  OPPORTUNITIES 

For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


Handy  Subscription  Order  Form 

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BOXOFFICE: 

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THEATRE  

STREET  ADDRESS 

TOWN  STATE  

NAME POSITION  


BOXOFFICE 


September  25,  1961 


To  Exhibitors  Everywhere 

A LOOK  INTO  UNIVERSAL’S  FUTURE! 


nnovncmg 
gala  screenings  of 


UNIVERSAL’S 
FORTHCOMING 
PRODUCT  PROGRAM 


BIG  stars  - BIG  pictures, 
destined  to  bring  BIG  profits 
to  your  boxoffices 


Courtesy  of  the 

Wisconsin  Center  for  Film  and  Theatre 

Research 


Coordinated  by  the 
Media  History  Digital  Library 
www.  mediahistoryproj  ect.org 


Funded  by  a donation  from 
John  McElwee