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Myrtle  Parker  (seoted  center),  Charlotte,  is  the  new  president  of  Women  of  the  Motion  Picture  Industry. 
She  was  elected  to  the  office  at  the  eighth  annual  convention  held  last  week  in  Charlotte.  Other  officers 
chosen,  shown  above,  left  to  right,  are:  (seated)  Florence  Long,  Toronto,  past  president,  and  Margaret 
lrby>  Memphis,  vice-president;  (standing)  Betty  Beatty,  Charlotte,  corresponding  secretary;  Anna  Belle 
Miller,  Denver,  treasurer,  and  Jean  Mullis,  Atlanta,  recording  secretary  . . . story  on  page  9. 


State  Fair  Movie 
Exhibits  Help  Build 
Interest  in  Films 

L Page  14 


Metro- Goldwyn-M3yGr  presents 


Rob  Hope  L^nat 


in  a TED  RICHMOND  PRODUCTION! 

B^CHeiPR 


RAR3DiSG 


CO*Sta»'ring 

JANIS 

P«GE 

JIM 

HUTTON 


PAULA 


Those  two  young  lovers  (,-om "Where  The  Boys  Are” 
and  "The  Honeymoon  Machine" 


PRENK 


DON  VIRGINIA 


AGNES 


VALENTINE 


Screen  Play  by 
HAL 


ii-B-iii-ii 


TUFsneR, 


The  inside  story  of  what 
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to  work  and  the  wives 
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on  LOVE!!! 


He’S  World’s  SfreatrCSt 

/Authority  on  LP^E...cy>^  a.  iJltlaA  0^  ^4/1, 


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S'  y by 

I'l  RA 
q;  >ARY 


Directed  by 
JACK 


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in  CINEMASCOPE  and  A^etroCOLOR 


CONTACT  YOUR 
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SCREENPLAY  BY  n l . u 

JAMES  EDWARO  GRANT  and  CLAIR  HUFFAKER  • PAuTl  WELLMAN 


COLOR  by  DE  LUXE 
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20th  provides  your  Thanksgiving  Feast  at  the  Box  Office! 


THE  NATIONAL  FILM  WEEKLY 

Pubtished  in  Nine  Sectional  Editions 

BEN  SHLYEN 


RETURN  TO  FUNDAMENTALS 


Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN ..  Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Eh- 
eciitlve  Eidltor;  Jesse  Shlyen,  Managing 
Eklltor;  Morris  Schlozman,  Business  Man- 
ager: Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modern  Theatre 
Section.  Telephone  CHestnut  1-7777. 
Editorial  Offices:  1270  SLcth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
M.  Mersereau,  Associate  Puhllsher  & 
General  Manager:  A1  Steen,  Elastem  Edi- 
tor. Telephone  COlumbus  5-0370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
Clow,  Telephone  SDperlor  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  DIdler 
and  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Bird.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager.  Tele- 
phone Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 67-2  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
steln,  nvmager.  Telephone  Dunkirk  8-2286. 
London  Office:  Anthony  Gmner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded In  the  first  Issue  of  each  month. 
Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Boston:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNnlversIty 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Coliimbas:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Gulnan,  5927  WInton. 
Denver;  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Pat  Cooney,  2727  49th  St. 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Blilg.,  woodward  2-1144. 

Hartford:  Allen  M.  Wldem,  CH  9-82i; 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Liimmus,  622  N.E.  9S  St. 
Milwaukee:  Wm.  Nlchol,  2251  S.  Layton. 
Minneapolis;  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker.  911  N.  51st  St. 
Pittsburgh:  R.  F.  Kllngensmlth.  516  Jean- 
ette. Wllklmsbiirg,  CHiirchill  1-2809. 
Portland.  Ore. : Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukls,  Ixtew’s  State. 
St.  Louis;  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  f^ake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Banisch,  25  Tay- 
lor St.,  ORdway  3-4813:  Advertising; 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Washington;  Charles  Hurley,  306  H.  8t. 


The  plan  of  the  Theatre  Owners  of  Okla- 
homa and  the  Texas  Panhandle  to  seek  a 
more  uniform  release  of  feature  films  so  as  to 
avoid  the  bunching  of  pictures  of  certain  types 
is  a move  in  the  right  direction.  The  quest  is 
to  prevail  upon  producer-distributors  to  alter- 
nate the  distribution  of  adult  and  family  type 
pictures,  with  the  objective  in  mind  of  not 
surfeiting  the  public  with  one  type  of  picture 
or  another  in  a manner  that  has  proven  to  be 
a deterrent  to  attendance. 

Assuming  that  the  distributors  agree  to  follow 
such  a plan,  it  wdll  not  be  easy  to  get  started, 
let  alone  to  be  assiduously  followed,  although 
individual  companies  may  be  able  to  adhere 
to  such  a policy  of  their  own.  However,  until 
such  a practice  takes  hold,  the  exhibitors  can 
achieve  their  objective  through  their  booking 
practices.  They  have  the  right  of  choice,  gener- 
ally speaking,  and  should  be  able  to  select  the 
pictures  to  vary  their  programming.  However, 
this  has  been  considerably  impinged  upon  by 
multiple  day-and-dating  and  the  so-called  locking 
in  of  bookings  that  makes  the  dating  rigid,  if 
it  is  out  of  the  set  release  pattern.  Just  a bit  of 
courage  by  some  exhibitors  to  get  away  from 
this  pattern,  would,  we  believe,  open  their  eyes 
as  to  the  greater  potential  they  would  have 
through  not  dividing  the  patronage  prospects 
with  umpteen  other  theatres.  Too,  they  would 
be  able  to  establish  an  individuality  for  their 
houses  in  their  picture  offerings  to  better  meet 
the  entertainment  desires  and  tastes  of  their 
patrons. 

But  this  is  not  the  point  altogether  in  the 
Oklahoma-Texas  plan.  Rather,  it  seems  to  be 
for  the  purpose  of  being  able  to  cater  more 
regularly  to  families  and  children;  and  to  have 
more  product  available  that  will  appeal  to  that 
clientele.  This  desire  on  the  part  of  exhibitors 
seems  to  have  been  growing  of  late,  which  is  a 
good  sign.  It  shows  a progressive  trend  toward 
reviving  interest  in  building  for  the  future;  in 
reconstituting  the  family  audience  that  was  and 
continues  to  be  the  foundation  stone  of  this 
industry’s  success. 

It  is  a coincidence  that  such  an  interest  has 
been  evidenced  in  other  industry  quarters  in 
the  past  several  days — and  even  in  the  television 
field.  In  the  latter  instance,  Newton  N.  Minow, 
chairman  of  the  Federal  Communications  Corn- 


Waiter  Reade  jr.,  who  heads  a large  circuit 
in  the  east  and  who  also  has  film  production 
and  distribution  interests,  is  a staunch  advocate 
of  the  “realistic”  school  of  thought  as  regards 
motion  picture  themes.  Yet,  he  is  aware  of  the 
value  and  importance  of  presenting  suitable 
pictures  for  children,  particularly  the  sub- 
teeners from  6 to  12  years  old.  Accordingly, 
he  has  acquired  a program  of  films,  produced 
by  the  Children’s  Film  Foundation  of  England, 
for  distribution  in  the  U.S.  He  demonstrated 
the  first  of  this  series  of  programs  to  800  chil- 
dren at  the  DeMille  Theatre  in  New  York  two 
weeks  ago.  And,  in  an  address  to  the  adult 
members  of  various  organizations  and  the  press 
in  attendance,  he  emphasized  the  need  for  well- 
planned  and  coordinated  programs  at  Saturday 
morning  matinees  for  the  sub-teen  patrons,  and 
expressed  the  hope  that  American  producers 
would  cooperate  in  producing  children’s  pic- 
tures for  which  there  is  a market,  not  only  in 
the  U.S.  and  Canada  but  around  the  world. 

Long  ago,  the  industry  learned  that  starting 
’em  young  was  the  way  to  begin  developing 
customers.  At  the  same  time,  it  didn’t  overlook 
the  oldsters  or  the  in-betweeners.  Its  product 
was  made  to  cater  to  as  wide  a segment  of  the 
public  as  possible;  not  to  make  every  picture 
serve  as  all-things-to-all  people,  but  to  provide 
a variety  in  its  product  and  programming  that 
would  do  the  job.  This  is  a fundamental  to 
which  the  industry  needs  to  return — and  on 
the  double  as  concerns  the  small  fry  and  the 
family  trade. 

-K  ★ 

Convention  Time  Again 

It’s  convention  time  again  and  the  two  na- 
tional exhibitor  associations  are  setting  their 
stages  for  their  annual  get-togethers.  Theatre 
Owners  of  America  will  hold  its  big  pow-wow 
at  New  Orleans  next  week.  Allied  States  Ass’n 
of  Motion  Picture  Exhibitors  will  convene  at 
Miami  Beach  in  early  December. 

Industry  conditions  warrant  good  turnouts 
at  both  conclaves  and,  from  advance  reports, 
neither  organization  will  be  disappointed.  The 
TOA  agenda  looks  constructive.  The  Allied 
program  is  in  the  making  and  some  very  vital 
subjects  will  be  on  the  docket  for  discussion. 


N.  w. 

In  Canada 

Montreal;  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayvlew  Ave.  Wlllowdale, 
Ont.  W.  Gladlsk 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beacb. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

2,  19  6 1 

No.  24 


mission,  has  prevailed  upon  the  three  TV  net- 
works to  improve  and  increase  their  program- 
ming for  children  during  the  afternoons,  which 
he  has  termed  “the  most  pressing  need.”  Strange- 
ly enough,  that  also  applies  to  the  motion 
picture  industry.  Not  only  will  more  considera- 
tion shown  to  what  TV  programs  or  theatri- 
cal films  are  offered  to  children  improve  public 
relations  for  both  fields  of  entertainment, 
stemming  the  tide  of  demands  for  censorship, 
but  it  will  also  develop  this  big  source  of  patron- 
age for  the  future. 


Whether  or  not  you  are  a member  of  either 
or  any  association,  attendance  at  one  or  both 
of  the  upcoming  national  conventions  can  pay 
dividends  in  many  ways.  We  urge  every  exhibitor 
who  can  possibly  do  so  to  attend  at  least  one 
of  them. 


OCTOBER 
Vol.  79 


HYMAN  AND  FINE  PREDICT  1962 
AS  A GREAT  YEAR  FOR  INDUSTRY 


MPAA  Board  to  Consider  Proposed 
Change  in  Code  at  Next  Meeting 


Michigan  Exhibitors  Told 
That  Maximum  Effort 
Will  Be  Necessary 

By  H.  F.  REVES 

DETROIT — The  year  1962  looks  like  one 
of  the  best  years  in  industry  history. 

There  will  be  more 
pictures  and  they 
will  come  at  a more 
steady  pace  than  in 
years.  These  pre- 
dictions were  made 
by  Edward  L.  Hy- 
man, vice-president 
of  American  Broad- 
casting - Paramount 
Theatres,  at  this 
week’s  convention  of 
Allied  Theatres  of 

Edward  L.  Hyman  Michigan. 

The  yearend,  he 
said,  will  see  the  greatest  picture  array  in 
years,  and  the  fourth  quarter  will  be  ahead 
of  1960. 

Marshall  Fine,  president  of  Allied 
States  Ass’n,  said  he  agreed  with  Hyman 
on  the  predictions  of  a great  year  in  1962. 

However,  Fine  warned,  business  is  not 
going  to  flow  through  theatre  doors,  with- 
out maximum  effort  by  exhibitors  in  all 
phases  of  theatre  operation. 

Allied’s  national  chief  called  for  a 
“realistic  self-appraisal  by  exhibitors.  It  is 
up  to  the  exhibitor 
who  wants  to  stay  in 
business  to  get  his 
own  house  in  order 
first. 

“Moviegoing  used 
to  be  a habit,  but 
perhaps  in  the  ’50s, 
this  changed.  Tele- 
vision came  on  the 
scene — and  it  is  real 
tough  competition.  It 
is  always  tough  when 

the  other  fellow  is  Marshall  Fine 

giving  his  product 

away.’’ 

He  predicted,  however,  that  “going  to 
movies  as  a habit  is  coming  back,”  and 
drew  confidence  from  the  vigorous  pro- 
motional battle  the  industry  has  given 
against  television.  But  he  warned: 

“Basically  exhibitors  tend  to  take  things 
for  granted.  The  exhibitor  doesn’t  notice  in 
his  own  theatre  what  the  new  customer 
coming  back  might  notice — it  may  be 
bulbs  out  on  the  marquee,  paint  chipped 
in  the  lobby  or  inadequate  ventilation. 
When  that  new  customer  comes  back,  it  is 
very  important  what  he  finds  there.” 

Fine  reported  on  a checklist  of  opera- 
tional details  and  a personnel  check  sys- 
tem in  his  own  theatres  for  overcoming 
this  problem. 

Turning  to  other  industry  problems. 
Fine  declared:  “I  am  against  censorship  in 
any  form,  but  a strong  amount  of  self- 
policing is  necessary  to  see  that  what  the 


NEW  YORK — A change  in  the  Produc- 
tion Code  to  permit  the  treatment  of 
homosexuality  in  pictures  will  be  one  of 
the  top  subjects  on  the  agenda  when  the 
board  of  directors  of  the  Motion  Picture 
Ass’n  of  America  holds  its  next  meeting. 
Date  has  not  been  set,  but  it  appears  cer- 
tain that  it  will  be  held  before  October  15. 

While  the  Code  committee  has  recom- 
mended the  change,  the  consensus  is  that 
there  will  be  opposition  to  the  proposal. 
All  phases  will  be  considered,  especially  as 
to  the  possible  effect  it  will  have  on  indus- 
try public  relations.  In  other  words,  the 
feeling  is  that  the  recommendation  will 
not  get  unanimous  support. 

Because  a number  of  pictures  dealing 
with  the  subject  of  homosexuality  are  on 
the  drawing  boards  or  in  active  prepara- 
tion, the  Production  Code  Administration 
is  faced  with  a serious  problem.  The  PCA 
must  either  give  them  a blanket  “No”  or 
allow  the  Code  to  be  modified.  That  would 
mean  that  instead  of  telling  a producer 
that  “you  can’t  make  such  a picture,”  he 
would  be  told,  under  a modification,  that 
such  a picture  could  be  made  with  certain 
restrictions;  that  is,  it  must  be  done  in 
good  taste. 

For  many  years,  the  subject  of  narcotics 
and  the  narcotics  traffic  was  taboo  in  pic- 


exhibitor  puts  on  the  screen  and  in  his 
advertising  is  what  the  people  want  to 
see.” 

The  Allied  head  disclosed  that  he  and 
other  Allied  leaders  will  meet  with  general 
sales  managers  of  major  companies  in  New 
York  October  17,  “to  convince  them  that 
they  must  be  more  realistic — that  they 
must  allow  the  exhibitor  to  spend  more 
time  out  in  the  field  to  promote  the  in- 
dustry.” He  denounced  the  waste  of  time 
in  present  negotiation  practices,  and  said: 

“We  can  show  distributors  that  they 
can  show  more  profit  by  doing  all  this  to- 
gether. We  can  show  that  the  industry 
will  benefit  if  the  exhibitor  can  keep  his 
theatre  in  condition,  show  proper  pictures 
on  his  screen,  and  spend  more  of  his 
time — up  to  80  per  cent — promoting  his 
pictures. 

“We  want  our  managers  to  be  capable 
of  appearing  before  any  organization,  and 
to  take  any  evening  necessary  to  do  it.” 

Hyman  said  his  optimism  about  the 
future  comes  after  a review  of  forthcoming 
product. 

“Five  years  ago  we  felt  we  had  too  many 
pictures,  come  Fourth  of  July  and  come 
the  yearend.  But  if  we  could  spread  these 
pictures  through  the  year,  we  would  have 
orderly  distribution  of  product — and  hence 
an  orderly  distribution  of  profit. 

“With  the  latest  release  schedules,  we 


tures,  but  the  ban  was  lifted  with  certain 
reservations.  In  fact,  the  rules  governing 
the  subject  were  tightened  and  strength- 
ened which  placed  the  subject  matter 
within  bounds. 

An  MPAA  spokesman  told  Boxoffick 
that  the  Code  might  be  changed  so  as  to 
allow  for  the  implication  of  homosexuality 
rather  than  dealing  with  the  issue  as  a 
whole. 

The  push  for  the  change  apparently 
stemmed  from  Otto  Preminger’s  currently 
shooting  “Advise  and  Consent”  in  Wash- 
ington. The  story  touches  on  the  subject, 
thereby  putting  a stopper  on  a Code  seal 
in  the  present  language  of  the  Code.  In 
the  case  of  “The  Man  With  the  Golden 
Arm,”  also  produced  by  Preminger,  the 
picture,  which  dealt  with  narcotics,  was 
released  without  a Code  seal  until  Code 
changes  were  made.  A similar  situation 
looms  today  with  the  production  of  “Advise 
and  Consent.” 

While  the  chances  are  strong  that  the 
Code  will  be  amended  to  permit  a treat- 
ment of  homosexuality,  it  will  not  be 
achieved  without  some  strong  opposition, 
according  to  some  observers.  As  one 
spokesman  said,  “It  is  not  a foregone  con- 
clusion that  the  recommendations  will  be 
approved  without  a fight.” 


are  urging  that  every  effort  be  made  to 
increase  attendance.” 

Hyman  stressed  the  importance  of 
quality.  “Inferior  pictures  mean  nothing. 
Numbers  mean  nothing.  People  can  see  in- 
ferior pictures  on  television,”  he  said. 

Admitting  the  continuation  of  peaks 
and  valleys  in  the  business,  Hyman  ana- 
lyzed present  release  schedules — saying 
that  October  will  have  more  quality  pic- 
tures than  ever  before,  November  will  be 
comparable  to  a year  ago,  and  the  year- 
end  will  see  the  greatest  picture  array  in 
years. 

Hyman  predicted  the  fourth  quarter  will 
be  ahead  of  1960,  noting  optimistically, 
“With  the  auto  strike  out  of  the  way,  De- 
troit is  again  going  to  reestablish  itself  as 
one  of  the  great  leaders  in  the  industry.” 

Don  R.  Pears,  speaker  of  the  Michigan 
House  of  Representatives  and  until  re- 
cently owner  of  the  Hollywood  Theatre  at 
Buchanan,  strongly  urged  all  filmites  to 
keep  in  close  touch  with  state  representa- 
tives and  senators,  to  watch  for  legislation 
affecting  the  industry.  “Any  bill  enacted 
into  law  is  very  apt  to  affect  your  in- 
dustry,” Pears  counseled,  and  exhibitors 
should  fulfill  their  own  public  responsi- 
bility by  watching  for  it.  Leaving  such 
“watchdog”  activity  up  to  a few  people 
can  mean  that  unfavorable  legislation  may 
slip  by  this  handful. 


6 


BOXOFFICE  ::  October  2,  1961 


MERCHANDISING  OF  NEW  FILMS 
TO  HIGHLIGHT  TO  A CONVENTION 


Industry  in  a Great  Resurgence; 
Cite  NTSrT  Progress  As  Proof 


EUGENE  V.  KLEIN 


ROBERT  W.  SELIG 


Roy  Cooper  Says  He  Must 
Decline  Elevation  to 
Ass'n  Presidency 

NEW  YORK  — Theatre  Owners  of 
America  this  year  will  not  follow  protocol 
in  electing  a new  president  of  the  organi- 
zation. In  the  past,  it  has  been  the  custom 
for  the  chairman  of  the  executive  commit- 
tee to  move  into  the  presidency  upon  the 
retirement  of  the  current  chief  officer. 

In  that  case,  Roy  Cooper  would  be  the 
next  TOA  president,  but  the  San  Fran- 
cisco showman  has  advised  E.  D.  Martin, 
chairman  of  the  nominating  committee, 
that  he  could  not  accept  the  office  if  he 
were  elected. 

DUE  TO  BUSINESS  PRESSURE 

In  a letter  to  Martin,  Cooper  said  that 
“due  to  several  theatre  acquisitions  and 
plans  for  the  future,  it  would  be  impossible 
for  me  to  devote  the  time  and  energy  to 
properly  administer  the  office  of  president, 
if  I should  be  honored  by  being  considered 
for  that  office.” 

Cooper  said  he  was  not  losing  interest  in 
TOA,  but  on  the  contrary  “will  continue 
to  serve  and  cooperate  in  any  manner 
called  upon.” 

The  new  officers  of  TOA  for  the  1961-62 
year  will  be  elected  on  October  8 by  the 
board  of  directors  on  the  eve  of  the  open- 
ing of  TOA’s  14th  annual  convention  at 
the  Roosevelt  Hotel  in  New  Orleans.  The 
convention  will  be  held  October  9-12. 

Meanwhile,  TOA  was  preparing  for  one 
of  its  largest  conventions,  one  which  again 
will  run  concurrent  with  the  convention  of 
the  National  Ass’n  of  Concessionaires. 
There  will  be  a joint  tradeshow  and  NAC 
will  conduct  a concessions  forum  at  the 
TOA  convention  Wednesday,  October  11. 

CIRCUIT  AD  CHIEFS  TALK 

Merchandising  of  pictures  will  be  an  im- 
portant phase  of  the  convention  program. 
At  the  Tuesday,  October  10  session,  ad- 
vertising and  publicity  heads  of  a num- 
ber of  important  circuits  will  present 
campaigns  for  November  and  December 
releases.  The  pictures  to  be  merchandised 
are  Columbia’s  “Sail  a Crooked  Ship,”  a 
December  release  starring  Robert  Wagner. 
Dolores  Hart  and  Ernie  Kovacs;  20th- 
Fox’s  “Second  Time  Around,”  starring 
Debbie  Reynolds,  also  a December  release; 
MGM’s  “Bachelor  in  Paradise,”  starring 
Bob  Hope  and  Lana  Turner,  a November 
release:  Samuel  Bronston’s  “King  of 

Kings”  which  MGM  is  releasing;  Warner’s 
“Susan  Slade,”  a November  release,  star- 
ring Troy  Donahue  and  Connie  Stevens; 
and  UA’s  “A  Pocketful  of  Miracles,”  star- 
ring Glenn  Ford  and  Bette  Davis. 

Exhibitors  attending  this  session  will 
receive  a kit  on  each  picture,  giving  them 
working  tools  “for  what  appears  to  be  the 
top  potential  grossers  in  the  Thanksgiving- 
Christmas  period,”  a TOA  convention 
bulletin  stated.  Convention  officials  said 
that  in  addition  to  the  circuit  ad-publicity 


KANSAS  CITY— With  a year  of  great 
progress  behind  it.  National  Theatres  & 
Television,  Inc.,  is  setting  its  course  to 
continue  to  move  forward,  Eugene  V. 
Klein,  president,  told  the  meeting  here, 
September  21,  of  division,  district  and 
theatre  personnel  of  the  Fox  Midwest  di- 
vision. “The  command  is  forward  all  along 
the  line,”  he  said,  “and  we  are  looking 
to  increases,  similarly,  in  our  theatre  op- 
erations next  season  and  planning  far  into 
the  future.” 

“Ninety-five  per  cent  of  our  theatres 
are  now  in  the  black,  which  is  a very  en- 
couraging sign,”  said  Klein,  adding  that 
the  circuit’s  grosses  are  “up  20  per  cent 
over  last  year,”  with  the  expectancy  of  a 
profit  report  of  approximately  $1,000,000 
for  the  current  fiscal  year.  This,  he  said, 
indicated  a $5,000,000  improvement,  in- 
asmuch as  NT&T  had  a $4,000,000  loss  the 
year  before. 

“The  industry  is  in  a great  resm’gence. 
Hollywood  has  waked  up  and,  with  better 
pictures  coming  from  the  studios,  we  have 
reason  for  feeling  confident  of  continuing 
our  progress.  We  are  serving  our  patrons 
properly  with  good  pictures,”  he  said,  “and 
with  comfort  and  pleasant  surroundings. 
In  this  regard,  we  are  modernizing,  re- 
furbishing and  in  all  ways  making  our 


men,  a group  of  advertising  and  publicity 
executives  from  the  major  companies  will 
discuss  merchandising  plans  for  some  of 
their  product.  This  session  will  be  held 
Monday,  October  9,  and  speakers  will  in- 
clude Fred  Goldberg  of  United  Artists, 
Robert  Ferguson  of  Columbia  and  either 
David  Lipton  or  Phil  Gerard  of  Universal. 
Both  Universal  and  Columbia  have  pre- 
pared special  trailers  on  upcoming  pictures. 

Robert  W.  Selig,  head  of  theatre  opera- 


theatres  more  attractive.” 

Klein  said  that  NT&T  is  dedicated  to 
the  motion  picture  industry;  that  it  be- 
longs to  the  industry;  “and  that  is  where 
we  are  going  to  stay,  with  a specific  pro- 
gram for  growth  and  development  in 
growth  areas.”  Indicative  of  this  was 
Klein’s  reaffirmation  of  NT&T’s  setting 
a $20,000,000  expansion  program  which 
calls  for  the  building  of  20  drive-ins  and 
nine  hardtops  in  the  next  three  years. 

Robert  W.  Selig,  NT&T  vice-president 
in  charge  of  theatre  operations,  told  the 
men  with  equal  enthusiasm  that  Fox  Mid- 
west Theatres  had  just  finished  the  best 
year  it  has  had  since  1954.  “Not  only  from 
the  standpoint  of  profits,”  he  said,  “but 
also  in  the  number  of  tickets  sold,  gross, 
service  and  in  other  ways.  I am  proud  of 
Fox  Midwest  operations  for  the  clean,  well- 
appointed  houses  that  are  being  operated 
and  for  the  showmanship  being  displayed 
by  the  men  in  charge.” 

District  meetings,  headed  by  Fred  Sout- 
tar  and  Leon  Robertson  of  Kansas  City, 
and  John  Meinardi  of  St.  Louis  followed 
the  general  session.  After  a tour  of  Kansas 
City  properties,  Klein  and  Selig  left  to 
complete  their  swing  of  the  remaining 
NT&T  divisions,  concluding  in  San  Fran- 
cisco on  September  28. 


tions  for  National  Theatres  & Television, 
Inc.,  who  is  in  charge  of  arrangements  for 
the  closing  banquet,  announced  that  seven 
studios  have  made  commitments  for  a sub- 
stantial turnout  of  stars  and  starlets.  The 
“Star  of  the  Year”  will  be  announced  at 
the  banquet.  In  past  years,  the  selection 
has  been  made  public  prior  to  the  con- 
vention, but  this  year  it  was  decided  to 
keep  it  secret  until  the  star  makes  an  en- 
trance in  the  banquet  hall. 


BOXOFFICE  ::  October  2,  1961 


7 


To  Telecast  Broadway 
Plays  to  Other  Cities 


Censors  Fail  to  Organize 
An  International  Body 


REGINA,  SASK. — Organization  of  an 
international  body  of  censors  failed  to 
materialize,  as  had  been  anticipated,  at 
the  fifth  conference  of  Canadian  film 
censors  here  last  week.  The  delegates 
listened  to  speeches  and  reports  by  cen- 
sors from  the  various  Dominion  provinces, 
the  United  States  and  Great  Britain,  and 
joined  in  many  controversial  discussions, 
but  no  concrete  proposals  for  action  or 
resolutions  stating  positions  on  film  cen- 
sorship were  adopted. 

Actually,  two  of  the  Canadian  censors, 

O.  J.  Silverthorne  of  Ontario  and  George 
Enos  of  New  Brunswick  issued  warnings 
on  the  dangers  of  censorship.  Silverthorne 
characterized  Canada  as  “the  most  over- 
film censored  country  in  the  world  and 
ridiculous  in  the  eyes  of  cultured  nations,” 
while  Enos  said  censorship  was  “unde- 
sirable.” 

GEOFFREY  SHURLOCK  SPEAKS 

An  address  by  Geoffrey  Shurlock,  Pro- 
duction Code  Administrator  for  the  Mo- 
tion Pictme  Ass’n  of  America,  met  with  a 
mixture  of  approval  and  dissension  from 
delegates. 

Shurlock  quoted  an  anticensorship  edi- 
torial from  an  Ontario  newspaper.  The 
Globe  and  Mail,  and  said  it  conforms  with 
the  views  of  his  association. 

He  read,  in  part:  “There  is  only  one 
form  of  acceptable  censorship  for  an  adult 
public  in  a democratic  community  and 
that  is  the  censorship  of  the  public;  any 
other  system  forces  infantihsm  upon  peo- 
ple who  are  supposed  to  be  mature  enough 
to  direct  their  own  destinies.” 

The  editorial  also  commended  the  stands 
taken  by  Silverthorne  and  Enos. 

When  he  sat  down  some  of  the  dele- 
gates applauded.  Some  didn’t. 

William  Murray  of  Regina,  conference 
chairman,  thanked  the  speaker  and  said 
he  had  expressed  the  views  of  the  meet- 
ing. 

“With  some  exceptions,”  remarked  Col. 

P.  J.  A.  Fleming,  Alberta  censor.  Another 
censor  echoed  this  sentiment. 

“Yes,”  Murray  agreed.  “With  some  ex- 
ceptions.” Shurlock  told  the  conference: 
“We  are  terrified  of  state  censorship.  If 
Canada  is  over-censored  with  eight  boards, 
think  of  what  it  would  be  like  with  50. 
We  could  not  operate.” 

CLASSIFICATION  DISCUSSED 

Regarding  classification,  he  said  the  in- 
dustry wants  to  get  parents  aroused  to 
supervise  more  carefully  than  ever  which 
movies  their  children  see  and  they  can 
get  advance  information  about  films  in 
various  ways: 

The  “enormously  effective  and  wide- 
spread” Catholic  Church  has  been  classi- 
fying pictures  “excellently”  for  25  years. 

The  Protestant  Film  Council  reviews 
pictures  and  issues  bulletins. 

Parents’  Magazine  has  been  doing  a 
“magnificent”  job  of  classifying  pictures 
for  years. 

Parent-teacher  associations  are  “taking 
great  interest”  and  publishing  their  own 


evaluations.  The  industry  itself  has  the 
“Green  Sheet,”  which  classifies  films. 

Finally,  he  said,  theatre  owners  are 
about  to  launch  their  own  system  of  evalu- 
ation. 

“In  this  way  we  can  effectively  protect 
children,”  he  said,  “as  there  is  no  official 
way  for  governments  to  implement  classi- 
fication.” 


Calls  for  Censorship 
Of  Canadian  TV  Films 

MONTREAL — Louis  de  Gonzague  Pre- 
vost,  president  of  Quebec  Board  of  Cinema 
Censors,  who  urged  censorship  of  all  films 
televised  in  Canada,  at  the  Film  Censors 
Conference  in  Regina,  received  the  ap- 
proval of  Montreal  and  Quebec  province 
motion  picture  theatre  operators. 

Along  these  lines,  too,  the  Quebec  Allied 
Theatrical  Industries,  Inc.,  is  asking  dis- 
tributors for  a clause  in  distribution  con- 
tracts guaranteeing  a three-year  clearance 
for  theatres  over  U.  S.  and  Canadian  tele- 
vision stations.  The  resolution  calling  for 
insertion  of  a clearance  clause  was 
adopted  by  the  association’s  executive 
committee  and  signed  by  Gaston  H. 
Theroux,  executive  director. 

It  is  pointed  out  by  the  association  that 
a number  of  English-language  versions 
of  films  have  been  telecast  into  Quebec 
Province  from  U.  S.  TV  stations  before 
the  French-language  versions  are  made 
available  to  theatres.  Result,  it  is  claimed, 
is  that  patrons  are  staying  from  theatres 
in  the  belief  that  films  offered  will  come 
over  the  air  without  charge. 

Prevost  said  that  a Privy  Council  de- 
cision demonstrated  that  the  Quebec  Leg- 
islature could  not  compel  Quebec  tele- 
vision owners  to  submit  their  films  for 
censorship. 


PCA  Review  Board  Stays; 
Not  Called  Since  1959 

NEW  YORK— All  members  of  the  Pro- 
duction Code  Review  Board  have  been  re- 
appointed for  a one-year  term  and  will 
serve  with  the  director  of  the  Motion  Pic- 
ture Ass’n  of  America  when  occasions  arise. 

The  review  board  was  not  called  for  any 
action  in  all  of  1960  and  so  far  in  1961.  It 
last  was  called  for  services  in  November 
1959,  when  two  pictures  were  in  question 
as  to  code  violations.  The  review  board 
upheld  the  decision  of  the  Production  Code 
Administration  on  certain  aspects  of  United 
Artists’  “Happy  Anniversary,”  resulting  in 
some  changes.  In  the  same  month  of  1959, 
the  review  board  was  asked  to  review  Co- 
lumbia’s “Suddenly,  Last  Summer,”  but 
changes  were  made  before  it  was  necessary 
for  the  board  to  take  any  action. 

The  review  board  consists  of  Russell  V. 
Downing,  John  Ford,  Leopold  Friedman, 
William  Goetz,  Leonard  H.  Goldenson, 
George  Kerasotes,  Stanley  Kramer,  Harry 
Mandel,  Ben  D.  Marcus  and  George  Sidney. 
These  men,  with  the  MPAA  directors,  make 
up  the  full  20-man  board. 


NEW  YORK — A project  under  which 
theatres  across  the  country  will  receive 
closed  circuit  telecasts  of  Broadway  plays 
will  be  launched  this  winter  by  Dynamic 
Theatre  Networks,  Inc.,  a division  of 
Dynamic  Films.  The  cities  which  will  re- 
ceive the  shows  have  not  been  selected  as 
yet  but  an  announcement  may  be  made 
this  week  when  Nathan  Zucker,  president 
of  Dynamic,  plans  to  hold  a press  con- 
ference to  explain  the  process. 

On  an  experimental  basis,  Dynamic  has 
held  five  telecasts  of  the  current  Broad- 
way comedy,  “Come  Blow  Your  Horn,” 
from  the  stage  of  the  Brooks  Atkinson 
Theatre  to  a screen  in  the  John  Golden 
Theatre,  approximately  nine  blocks  away, 
during  regular  performances  at  the 
Atkinson. 

Representatives  of  all  segments  of  show 
business  attended  the  demonstrations 
which  were  presented  on  a screen  20  feet 
wide  and  15  feet  high.  A spokesman  for 
Dynamic  told  Boxoffice  that  it  was 
planned  to  present  several  current  Broad- 
way hits  on  the  closed  circuit  network  in 
theatres,  initially,  from  200  to  500  miles 
from  New  York  City.  Telecasts  to  greater 
distances  will  come  later. 

When  asked  if  the  Dynamic  device  could 
be  compared  to  pay  television,  the  answer 
was  “definitely  not.”  The  purpose  of  the 
telecasts,  it  was  said,  was  to  offer  Broad- 
way shows  to  persons  who  rarely,  if  ever, 
could  come  to  New  York  to  see  the  plays  or 
musicals  on  stage. 


Hollywood  Film  Festival 
Promotion  Is  Dropped 

NEW  YORK — A plan  to  stage  a “Holly- 
wood Festival  of  Films”  for  approxi- 
mately 200  motion  picture  editors  and 
critics  and  radio-TV  commentators  from 
60  key  cities  has  been  dropped  by  the  ad- 
vertising and  publicity  directors  commit- 
tee of  the  Motion  Picture  Ass’n  of  America. 
The  press,  radio  and  TV  representatives 
were  to  have  been  invited  to  visit  the 
studios  next  August. 

However,  many  problems  have  cropped 
up  to  force  cancellation  of  the  plan.  It 
was  pointed  out  that  it  would  be  difficult 
to  determine  in  advance  whether  a suf- 
ficient number  of  pictures  would  be  shoot- 
ing at  the  studios  in  August.  It  could  well 
be  that  200  news,  radio  and  TV  men  could 
converge  on  Hollywood  and  find  very  few 
pictures  actually  being  shot. 

The  proposal  for  the  festival  was  made 
some  time  ago  by  the  west  coast  ad-publi- 
city committee.  However,  even  though  the 
overall  plan  is  being  dropped,  there  is  a 
possibility  that  individual  studios  may 
sponsor  their  own  press  junkets,  a promo- 
tion which  a number  of  companies  have 
successfully  undertaken  over  the  years. 


Columbia  Preferred  Pays 

NEW  YORK — The  board  of  directors  of 
Columbia  Pictures  Corp.  has  declared  a 
regular  quarterly  dividend  of  $1.06l^  per 
share  on  the  $4.25  cumulative  preferred 
stock,  payable  November  15  to  stockholders 
of  record  November  1. 


8 


BOXOFFICE  ::  October  2,  1961 


WOMPIs  Look  Forward 
To  Year  of  Expansion 


Pathe- America  Fights 
Suit  by  Ad  Engineers 

NEW  YORK — Pathe -America  Distribut- 
ing Co.,  Inc.,  has  announced  that  it  will 
take  steps  to  fight  the  $1,200,000  lawsuit 
filed  in  the  Superior  Court  of  Los  Angeles 
by  Advertising  Engineers  Corp.  of  Los 
Angeles,  according  to  Paul  Connelly, 
treasurer  of  Pathe-America. 

Connelly  said  that,  although  his  com- 
pany had  dealings  at  one  time  with  Ed- 
ward R.  Halperin,  president  of  Advertising 
Engineers  Corp.,  over  advertising  work  to 
be  performed  in  conjunction  with  a con- 
templated method  of  distributing  motion 
pictures,  this  projected  progi'am  never 
commenced,  and  that  Halperin’s  services 
and  compensation  were  conditional  upon 
the  execution  of  such  a plan.  He  further 
stated  that  the  initial  efforts  by  Halperin 
were  “unsatisfactory”  and  that  the  rela- 
tionship with  Halperin’s  organization  was 
subsequently  terminated. 

Most  of  the  other  companies  named  in 
Halperin’s  suit  were  in  no  way  involved, 
Connelly  said,  adding  that  the  allega- 
tions in  respect  to  forcing  him  to  accept 
"a  nominal  settlement”  were  without  any 
foundation  in  fact.  Connelly  also  said  that 
his  legal  counsel  has  not  yet  received  a 
copy  of  Advertising  Engineers’  complaint 
and  that  the  only  knowledge  of  its  alleged 
particulars  is  limited  to  newspaper 
accounts. 


Sindlinger  Pegs  Audience 
Of  35,000.000  for  'Kings' 

HOLLYWOOD — Results  of  a Sindlinger 
Co.  survey  made  for  MGM,  shows  that  a 
domestic  audience  potential  of  35,000,000 
can  be  expected  for  “King  of  Kings”  and 
reveals  the  Samuel  Bronston  production 
as  having  the  highest  “want-to-see”  rating 
among  upcoming  pictures. 

According  to  the  Sindlinger  report, 
“King  of  Kings”  surpasses  the  interest 
rated  “Ben-Hur”  and  lists  Boston  as  the 
city  with  the  highest  potential  for  the  film. 
Concurrently,  MGM  has  listed  that  city 
as  having  the  biggest  advance  sale  to  date. 

Sindlinger  reports  that  the  religious  pro- 
duction can  expect  a 43  per  cent  audience 
made  up  of  patrons  in  the  25-44  age 
bracket,  with  24  per  cent  in  the  youth 
category. 


New  UA  Managers  Named 
In  Boston  and  Seattle 

NEW  YORK — Robert  M.  (Bob)  Hazard, 
United  Artists  branch  manager  in  Seattle, 
has  been  transferred  by  the  company  to 
the  helm  of  the  Boston  exchange.  Jack 
Partin,  sales  manager  for  UA  in  Seattle,  has 
been  elevated  to  Seattle  branch  manager, 
succeeding  Hazard.  Announcement  was 
made  by  James  R.  Velde,  UA  vice-presi- 
dent in  charge  of  domestic  sales. 

Hazard  joined  United  Artists  in  1951  as 
a booker,  and  subsequently  was  office 
manager  and  salesman  before  his  appoint- 
ment as  branch  manager.  Prior  to  his 
affiliation  with  UA,  Hazard  was  with  a 
Detroit  theatre  circuit. 

Partin  joined  UA  in  1960  after  several 
years  in  sales  management  with  other 
companies. 


CHARLOTTE — Women  of  the  Motion 
Picture  Industry  — the  WOMPIs  — with 
chapters  in  12  U.S.  and  Canadian  cities 
will  undertake  an  expansion  program  in 
1962.  Representatives  of  the  various  ex- 
change center  organizations,  meeting  here 
for  their  eighth  annual  convention  agreed 
on  a move  to  establish  new  chapters. 
Motion  pictures  of  various  convention  acti- 
vities were  taken  and  the  edited  film  will 
be  used  in  recruiting  new  affiliates. 

Nearly  200  WOMPIs  attended  the  con- 
vention, to  hear  reports  on  the  charitable 
programs  and  industry  public  relations 
projects  sponsored  during  the  past  year, 
and  to  discuss  ideas  for  expansion  of  these 
efforts  in  the  coming  year.  In  1960,  the 
525  members  contributed  more  than 
30,000  service  hours  and  approximately 
$50,000  in  charity  projects. 

MYRTLE  PARKER  AT  HELM 

Mrs.  Myrtle  Parker  of  Charlotte  was 
elected  president  of  the  international 
group  succeeding  Miss  Florence  Long  of 
Toronto.  Elected  to  office  with  her  were 
Mrs.  Margaret  Irby,  Memphis,  vice-presi- 
dent; Mrs.  Betty  Beatty,  Charlotte,  cor- 
responding secretary;  Miss  Anna  Belle 
Miller,  Denver,  treasurer,  and  Mrs.  Jean 
Mullis,  Atlanta,  recording  secretary. 

The  New  Orleans  chapter,  active  on  a 
wide  front  of  civic  and  industry  activities, 
took  four  of  the  five  awards  presented,  for 
outstanding  work  in  the  area  of  special 
activities,  publicity,  attendance  and  public 
relations.  The  fifth  award,  for  member- 
ship growth,  went  to  the  Jacksonville,  Fla., 
chapter. 

The  WOMPIs  announced  that  a $2,000 
check  will  again  be  presented  to  the  Will 
Rogers  Hospital,  raised  through  the  or- 
ganization’s penny-a-day  per  member  con- 
tributions. For  1961-62,  members  will 
contribute  ten  cents  a week,  as  rising  costs 
have  made  it  impossible  to  sustain  a room 
at  the  hospital  on  the  penny-a-day  plan. 

Margaret  Twyman,  director  of  com- 
munity relations  for  the  Motion  Picture 
Ass’n  of  America,  an  honorary  member  of 
WOMPI,  was  the  principal  speaker  at  the 
convention,  discussing  possible  programs 
which  the  organization  could  undertake  to 
further  its  goals  in  the  area  of  industry 
publications. 

RECOMMENDATIONS  MADE 

In  suggesting  steps  that  WOMPI  might 
take  for  future  activities,  she  recom- 
mended “a  more  familiarized  program  of 
communications  to  be  undertaken  in  each 
of  your  various  chapters,  such  as  the  re- 
examination of  WOMPI  purposes  and  ob- 
jectives, personal  meetings  with  industry 
leaders  in  each  exchange  area  to  acquaint 
them  with  these  objectives,  and  a con- 
tinuation of  the  excellent  WOMPI  pub- 
licity program  in  the  local  press  as  well  as 
the  tradepress.” 

New  programs  which  might  be  con- 
sidered could  consist  of  a variety  of 
awards,  such  as  “(1)  The  WOMPI  winner 
for  September  (selecting  an  outstanding 
film  to  publicize  in  a community),  (2)  the 


WOMPI  Teenager  Award  for  the  youngster 
who  has  done  the  best  job  in  promoting 
film  interest  in  a high  school  publication, 
and  (3)  the  WOMPI  PTA  Award. 

Mrs.  Twyman  also  suggested  mainte- 
nance of  mailing  lists  for  the  industry  of 
important  community  leaders  and  a 
WOMPI  Welcome  Program  to  greet  new 
citizens  in  the  community  and  familiarize 
them  with  the  film  industry  activity  in  the 
community. 

The  1962  convention  was  awarded  to 
Kansas  City,  to  be  held  September  7-9,  and 
the  delegates  voted  to  meet  in  Dallas  in 
1963. 

The  Kansas  City  chapter  was  host  at 
the  final  convention  luncheon  and  the 
Dallas  members  were  hosts  at  a breakfast 
honoring  association  officers,  convention 
chairmen  and  Mrs.  Twyman.  At  the  Sep- 
tember 23  luncheon,  Charlotte  WOMPIs 
modeled  dresses  worn  by  stars  in  recent 
productions.  Seven  studios  cooperated  in 
providing  the  gowns. 


U Wins  Infringement  Suit 
Against  Nu-Cards,  Korn 

NEW  YORK — Universal  Pictures’  suit 
against  Nu-Cards,  Inc.,  and  Alexander 
Korn  for  copyright  infringement  of  Uni- 
versal’s stills  of  scenes  from  certain  of  the 
company’s  “horror-monster”  pictures  by 
Nu-Cards’  publication  of  miniature  re- 
production of  the  stills  as  trading  cards 
ended  September  22  with  the  entry  of  a 
consent  decree  against  the  two  defendants. 

Under  the  terms  of  the  decree  the  de- 
fendants were  permanently  enjoined  not 
only  from  reproducing  the  particular  stills 
on  Nu-Cards’  trading  cards  but  also  from 
reproducing  any  of  the  horror-monsters 
depicted  on  those  stills  in  any  form. 

Nu-Cards  and  Korn  also  consented  to 
pay  damages  in  the  sum  of  $2,500  to  Uni- 
versal, the  plaintiff-copyright  owner.  The 
stills  involved  were  from  such  Universal 
pictures  as  “Blood  of  the  Vampire,”  “The 
Man  Who  Couldn’t  Die,”  “Revenge  of  the 
Creature,”  “Horror  of  Dracula,”  “Abbott 
and  Costello  Meet  Frankenstein”  and  “The 
Mummy.” 

Universal  was  represented  by  Sargoy  & 
Stein,  New  York  law  firm,  while  Cowan, 
Liebowitz,  Emmanuel  & Latman  repre- 
sented the  defendants. 


NSS  Managers  Attend 
Meeting  in  Chicago 

CHICAGO — National  Screen  Service  ex- 
change managers  gathered  for  a meeting 
here  September  25  at  the  Ambassador  East 
Hotel.  Home  office  executives  attending 
the  meeting  from  New  York  were  Burton 
E.  Robbins,  president;  Walter  Bransoii, 
assistant  to  the  president;  Norman  A. 
Robbins,  general  operations  manager; 
Joseph  Bellfort,  general  sales  manager,  and 
Seth  Raisler,  manager,  contract  depart- 
ment. 


BOXOFFICE  ;:  October  2.  1961 


9 


Robert  B.  Wilby  Dies; 
Veteran  Exhibitor 

ATLANTA — Funeral  rites  for  Robert  B. 
Wilby,  retired  partner  in  Wilby-Kincey 
Theatres,  were  held 
here  Tuesday  (26). 
Wilby,  who  was  73, 
died  in  his  sleep  the 
previous  morning 
after  a long  illness. 
He  had  retired  in 
1957  after  more  than 
50  years  in  the  the- 
atre business.  Wilby 
was  a founder  of 
Theatre  Owners  of 
America  and  of  its 
predecessor,  Ameri- 
can Theatres  Ass’n, 
and  had  been  active  in  Motion  Picture 
Theati'e  Owners  of  America  before  that. 

TOA  was  officially  represented  at  the 
funeral  by  E.  D.  Martin,  a past  president; 
R.  M.  Kennedy  and  John  H.  Stembler, 
assistants  to  the  president. 

Wilby  was  born  in  Selma,  Ala.,  and, 
shortly  after  graduating  from  Georgia 
Tech,  became  manager  of  a small  theatre 
in  1911.  He  joined  Southern  Enterprises 
in  1919  and  later  became  a partner  with 
H.  F.  Kincey  in  the  operation  of  a circuit 
which  grew  to  150  theatres.  The  circuit 
ultimately  was  taken  over  by  Paramount, 
and  Wilby  and  Kincey  were  named  oper- 
ating heads. 

Albert  Pickus,  TOA  president,  made  the 
following  statement  upon  hearing  of 
Wilby ’s  death: 

“The  motion  picture  industry  has  lost 
not  only  one  of  its  real  pioneers,  but  one 
of  its  finest  citizens,  in  the  passing  of 
Robert  B.  Wilby.  He  leaves  behind  him 
both  an  outstanding  circuit  of  motion  pic- 
ture houses  as  a monument  to  his  life’s 
work  and  a great  heritage  in  the  leadership 
and  guidance  he  gave  to  organized  ex- 
hibition and  to  TOA. 

“He  will  always  be  remembered  by  his 
legion  of  friends  among  the  theatre  own- 
ers of  our  country  as  a gentleman  in  all 
the  finest  connotation  of  the  word.” 


Frank  Fay 

HOLLYWOOD— Services  were  held  for 
actor  Frank  Fay,  63,  who  died  September 
25  at  St.  John’s  Hospital,  Santa  Monica, 
following  a lengthy  illness. 

Fay,  who  had  lived  in  virtual  retirement 
for  the  past  few  years  due  to  failing  health, 
came  to  Hollywood  in  1929  to  make  his  film 
debut  in  Warner  Bros.  “Show  of  Shows.” 
Although  his  motion  picture  credits  include 
“Under  a Texas  Moon,”  “The  Matrimonial 
Bed,”  “A  WAC  in  His  Life,”  “Spotlight 
Scandals”  and  others,  he  was  primarily 
noted  as  a vaudeville  and  stage  star,  most 
particularly  in  the  latter  category  where 
the  role  of  Elwood  P.  Dowd  in  “Harvey” 
brought  him  great  success. 

He  was  married  to  film  star  Barbara 
Stanwyck,  who  divorced  him  in  1935,  and 
also  had  been  wed  to  musical  comedy  star 
Frances  White  and  Gladys  Buchanan. 


John  F.  Barry 

NEW  YORK — John  F.  Barry,  who  or- 
ganized and  was  a principal  instructor  of 
the  Paramount-Publix  Managers  Training 
School  in  the  1920s,  died  in  Orlando,  Fla., 
at  the  age  of  68. 


Richard  Walsh  to  Receive 
JDA's  Annual  Award 

NEW  YORK— Richard  F.  Walsh,  presi- 
dent of  the  lATSE,  has  been  selected  to 
receive  the  annual  Human  Relations  Award 
of  the  Joint  Defense  Appeal  at  a luncheon 
in  his  honor  in  the  Park  Sheraton  Hotel 
here  on  October  31.  The  JDA  is  the  sole 
fund-raising  arm  of  the  American  Jewish 
Committee  and  the  Anti-Defamation 
League  of  B’nai  B’rith. 

Walsh  will  be  honored  by  JDA’s  motion 
pictm-e  and  amusement  division  which  was 
founded  by  Harry  Brandt  ten  years  ago 
of  which  William  J.  German  is  chairman. 
In  making  the  announcement,  Brandt  said 
that  Walsh  had  been  named  for  the  tribute 
because  of  his  sympathetic  understanding 
of  the  problems  of  human  relations  in 
America’s  pluralistic  society  and  for  his 
earnest  efforts  to  promote  intergroup  har- 
mony. 

During  its  20th  anniversary  campaign 
this  year,  the  JDA  is  seeking  a national 
total  of  $6,100,000,  for  the  human  rights 
programs  of  its  agencies. 

Cochairmen  of  the  motion  picture  and 
amusement  division  of  JDA  are  Emanuel 
Frisch  of  Randforce  Amusement  Co.,  Ben- 
jamin Melniker  of  MGM  and  A.  Montague 
of  Columbia  Pictures.  Honorary  chairmen 
are  Barney  Balaban,  Robert  Benjamin, 
Samuel  Schneider,  Benjamin  Sherman, 
Sol  Strausberg,  Laurence  Tisch  and  Max 
Youngstein. 


'Cleopatra'  Is  Now  Before 
Todd-AO  Cameras  in  Rome 

HOLLYWOOD — “Cleopatra,”  which  was 
to  have  started  production  in  August  1960, 
has  been  put  before  the  Todd-AO  cameras 
at  Cinecitta  Studios  in  Rome  by  director 
Joseph  L.  Mankiewicz.  Walter  Wanger 
produces. 

Counted  as  the  mightiest  effort  of  20th 
Century-Fox,  “Cleopatra”  has  Elizabeth 
Taylor  in  the  title  role,  plus  Richard  Bur- 
ton as  Antony  and  Rex  Harrison  as  Julius 
Caesar.  Others  in  the  cast  include  Cesare 
Danova,  Hume  Cronyn  and  Roddy  Mc- 
Dowall. 

Leon  Shamroy  is  cinematographer  on 
the  film;  Jack  Martin  Smith  and  John 
DeCuir  are  art  directors;  Irene  Sharaff, 
Nino  Novarese  and  Renie  are  costume  de- 
signers. Other  statistics  point  out  that 
there  are  85  Americans  on  the  staff;  16 
Britons  and  350  Italians.  The  picture  has 
a shooting  schedule  of  26  weeks. 

The  film  was  previously  delayed  by 
various  production  difficulties  and  ulti- 
mately abandoned  temporarily  because  of 
Miss  Taylor’s  illness. 


Technicolor,  Inc.  Acquires 
Two  Hawaiian  Firms 

HOLLYWOOD  — Announcement  of  the 
acquisition  by  Technicolor,  Inc.  of  two 
Hawaiian  companies — Color  Laboratories 
and  Foto  Fan,  to  be  known  as  Technicolor 
Hawaii,  Inc.,  was  made  by  Patrick  J. 
Frawley  jr.,  chairman  of  the  board  and 
chief  executive  officer  of  Technicolor. 

Consumers  in  the  islands  will  now  be 
able  to  have  Technicolor  quality  processing 
for  all  types  of  amateur  film  without 
sending  to  the  mainland. 

The  companies  were  acquired  for  25,000 
shares  of  Technicolor  stock  and  will  yield 
a profit  of  over  $100,000  per  year. 


General  Drive-In  Corp. 
In  Memphis  Deal 

MEMPHIS — Plaza  Theatre,  a de  luxe 
first-run  house  of  1,400  seats  in  the  Pop- 
lar-Highland Shopping  Center  in  Memphis, 
has  become  a part  of  the  55-theatre  Gen- 
eral Drive-In  Corp.  of  Boston.  This  was 
the  largest  theatre  deal  in  Memphis  in 
25  years. 

Augustine  Cianciolo,  recently  cited  by 
Boxoffice  magazine  as  a pioneer  in  Shop- 
ping Center  Theatres,  subleased  the  Plaza 
to  the  firm  which  has  built  five  new 
shopping  center  theatres  in  the  last  year 
and  plans  to  build  seven  more  by  Oct. 
1,  1962. 

Cianciolo  and  his  wife  Agnes  leased  the 
Plaza  from  the  Poplar  Highland  Plaza, 
Inc.,  on  a 20-year  basis  in  1952  with  vir- 
tually unlimited  extension. 

Cianciolo  will  continue  to  operate  the 
Rosemary  Theatre  and  the  Northgate 
Theatre  (also  a shopping  center  theatre) 
along  with  the  Luciann  and  Poplar-Plaza 
Bowling  alleys. 

Richard  A.  Smith,  president  of  General 
Drive-In,  said  theatres  have  already  been 
built  in  Daytona  Beach,  Pompano  Beach, 
Sarasota  and  Orlanda,  Fla.  and  Menlo 
Park,  N.  J.  He  said  others  would  be  built 
in  South  Miami,  Fla.,  St.  Louis,  Mo., 
Cherry  Hills,  N.  J.,  Charlotte,  N.  C.,  Aus- 
tin and  Houston,  Texas,  and  Peabody, 
Mass. 

The  company  is  already  operating  152 
bowling  lanes  in  four  shopping  centers  and 
plans  to  add  another  400  lanes  in  the  next 
12  months. 


Hepburn,  Richardson  Set 
For  'Long  Day's  Journey' 

NEW  YORK — Katharine  Hepburn  has 
arrived  from  Hollywood  and  Dean  Stock- 
well  also  came  in  to  New  York  to  start 
rehearsals  with  Sir  Ralph  Richardson  and 
Jason  Robards  jr.  for  the  four  starring 
roles  in  the  Ely  A.  Landau  film  adaptation 
of  Eugene  O’Neill’s  “Long  Day’s  Journey 
Into  Night,”  which  will  start  actual  film- 
ing here  in  mid-October.  Richardson  and 
Miss  Hepburn  will  play  the  roles  created 
on  Broadway  by  Fredric  March  and 
Florence  Eldridge,  while  Stockwell  will  play 
the  role  played  in  New  York  by  Bradford 
Oilman.  Robards  is  playing  his  original 
stage  role. 

Sidney  Lumet  is  directing  the  picture 
with  George  Justin  in  charge  of  production 
and  Boris  Kaufman,  Academy  Award- 
winning cinematographer,  signed  to  photo- 
graph the  film. 


Milt  Goodman  to  N.C. 

On  Markley  Plan  Film 

NEW  YORK— Milt  Goodman,  assistant 
general  sales  manager  of  Columbia  Pic- 
tures, left  for  Asheville,  N.C.,  Monday  (25) 
to  attend  the  Tuesday  opening  of  the 
Markley  Plan  circuit  meetings.  Columbia’s 
“The  Devil  at  4 O’Clock”  has  been  selected 
as  a special  project  picture  under  the  plan. 

Goodman  met  with  top  executives  of  the 
various  circuits  which  are  participating  in 
the  plan  whereby  a film  receives  special 
merchandising  treatment  coordinated  with 
the  national  campaign  designed  by  Co- 
lumbia. 


Robert  B.  Wilby 


10 


BOXOFFICE  ::  October  2,  1961 


CHRISTMAS 

ATTRACnOM 

OPAU-...FROM 


STAJtmS 


THE  HAPPIEST  ENTERTAINMENT  THAT  ^ 

EVER  HAPPENED  TO  YOUR  HEART 

suddenly  whisks  you  into  HHA,  ^ 
the  wondrous  world  of  Aladdin 
and  his  wonderful  magic  lamp, 

^Byi  Ride  the  princely  Caravans! 

Battle  the  evil  Grand  Vizier! 

See  the  Fakir  on  his  Bed  of  Nails! 

You’ll  wish  it  could  go  on  forever! 


w Kii 


WITH 

NOELLE  ADAM- VITTORIO  DE  SICA 


as  the 
GENIE 


AND  WITH 

■ MICHELE  MERCIER; 


STATE  FAIR  EXHIBITS  HELP  BUILD  MOVIE  INTEREST 


More  Than  Quarter-Million  View  Industry  Presentations  at  Michigan,  Ohio,  Kansas  Expositions 


KANSAS  CITY — State  fairs  can  become 
a potent  public  relations  channel  for  the 
motion  picture  industry  and  to  stimulate 
interest  in  current  motion  pictures — par- 
ticularly in  smaller  towns  which  supply 
the  bulk  of  visitors  at  the  annual  exposi- 
tions. This  was  the  consensus  of  industry 
leaders  in  Kansas,  Michigan  and  Ohio 
where  more  than  a quarter  million  per- 
sons visited  motion  picture  exhibits  and 
viewed  screenings  of  trailers  of  current 
and  upcoming  product  in  recent  weeks. 

At  the  Kansas  fair  in  Hutchinson,  it  was 
estimated  that  more  than  100,000  persons 
visited  an  exhibit  prepared  by  United  The- 
atre Owners  of  the  Heart  of  America, 
while  crowds  at  the  Michigan  fair  in  De- 
troit and  the  Ohio  fair  in  Columbus  drew 
more  than  70,000  visitors  each.  The  Michi- 
gan exhibit,  a cooperative  affair  involving 
many  segments  of  the  industry,  was  ar- 
ranged through  the  office  of  Milton  H. 
London,  executive  director  of  Allied  States 
Ass’n,  while  the  Ohio  Movieland  Exhibit 
was  sponsored  by  Independent  Theatre 
Owners  of  Ohio. 

The  trailers,  provided  by  National 
Screen  Service,  were  big  draws.  At  the 
Michigan  fair,  the  state  fair  Coliseum, 
with  its  7,500  seating  capacity  was  turned 
over  to  the  industry  for  the  screenings, 
each  of  which  lasted  for  an  hour  and  in- 
cluded, besides  the  trailers,  cartoons  and 
short  subjects.  The  Coliseum  was  packed 
for  almost  every  performance.  A theatre - 
size  Cinemascope  screen  was  erected,  to 
give  the  various  trailers  and  shorts  the 
best  possible  showcasing.  If  there  were  any 
question  about  the  interest  in  motion  pic- 
tures in  small  towns  and  large,  the  en- 
thusiasm and  applause  of  the  fair  visitors 
provided  an  encouraging  answer  for  the 
film  industry.  In  Columbus,  the  screenings 
included  trailers  for  25  features.  In  addi- 
tion, there  was  an  exhibit  of  early  motion 
picture  posters  from  the  collection  of  Bob 
Verbeck  of  Columbus.  At  both  the  Michi- 
gan and  Ohio  fairs,  lATSE  locals  co- 
operated by  providing  projectionists  to 
man  the  booths. 

At  Hutchinson,  Kas.,  the  reception  given 
the  exhibit  prepared  by  the  UTO  was  so 
enthusiastic  that  the  association  has  been 
encouraged  to  expand  its  state  fair  activity 
in  1962.  Negotiations  will  now  be  started 
to  obtain  space  for  an  exhibit  at  the  Mis- 
souri fair,  and  possibly,  the  Oklahoma  fair, 
as  well  as  a second  Kansas  state  fair  held 
in  Topeka.  The  exhibit  in  Hutchinson  in- 
cluded a display  of  motion  picture  pro- 
jection equipment  from  Edison’s  Kineto- 
scope  of  1886  to  today’s  70/35mm 
machines. 

“We  let  the  kids  take  a peek  at  the  old 
Edison  pictures,  and  it  was  quite  a treat 
for  youngsters  who  have  been  raised  in  a 
widescreen  and  television  world,”  said 
Norris  Cresswell,  UTO  executive  secretary. 

Cresswell  said  he  couldn’t  think  of  a 
better  way  for  the  motion  picture  industry 
to  stir  up  interest  in  movies  than  through 
the  sponsorship  of  exhibits  at  the  various 
state  fairs.  People  are  interested  in  learn- 
ing about  the  behind-the-scenes  aspects 
of  the  movies,  as  the  Kansas  display  of 
projection  equipment  showed,  he  said. 


This  is  part  of  a crowd  of  7,500  visitors  at  the  Michigan  state  fair  attending 
one  of  the  hour-long  screenings  of  trailers,  cartoons  and  short  subjects. 


At  the  Kansas  fair,  over  100,000  persons  viewed  this  exhibit  of  projection 
equipment  from  1886  to  today’s  70/35mm  machine. 


lATSE  locals  cooperated  at  all  state 
fairs  in  providing  projectionists.  Here, 
Dave  Cornwell,  president  of  local  386, 
Columbus,  is  shown  operating  a port- 
able projector  at  the  Ohio  Fair. 


Early  posters  of  movies  starring 
Wallace  Reid,  Constance  Talmadge, 
Charles  Ray  and  others  from  the  col- 
lection of  Bob  Verbeck,  Columbus,  drew 
big  crowds  at  the  Ohio  fair. 


14 


BOXOFFICE  ::  October  2,  1961 


LETTERS 

(Letters  must  be  signed.  Names  withheld  on  request) 

A Great  Threat  to  Theatres 

Tonight  I was  surprised  to  find  that  I 
had  only  75  customers  in  my  theatre, 
which  seats  450  persons,  while  the  pre- 
vious night,  I had  a capacity  house.  Be- 
cause business  was  so  slow,  I went  home 
early.  I turned  on  the  television  set,  and 
to  my  shocked  surprise,  a nationwide  NBC 
Television  Network  broadcast  of  the  20th 
Century-Fox  production,  “How  to  Marry 
a Millionaire”  that  was  originally  in 
Cinemascope  was  being  shown.  The  more 
I watched,  the  more  disgusted  I became. 
The  finale  consisted  of  “The  End,  A 
Cinemascope  Production.”  This  is  surely  a 
good  way  to  confuse  the  theatregoing  pub- 
lic as  to  what  a Cinemascope  production 
is  supposed  to  be.  The  least  they  could 
have  done  is  block  out  the  word  Cinema- 
Scope.  As  far  as  I am  concerned,  the  use 
of  the  word  Cinemascope  on  television  is 
nothing  less  than  false  advertising.  In 
addition  to  the  main  feature,  previews 
were  shown  of  other  Cinemascope  produc- 
tions that  will  be  shown  in  the  near  future. 
Two  of  the  Cinemascope  productions  that 
are  being  featured  are  “There’s  No  Busi- 
ness Like  Show  Business”  and  “Garden  of 
Evil.” 

I feel  that  the  above  example  is  more  of 
a threat  to  the  theatres  of  the  nation  than 
toll  TV  is,  which  theatre  owners  have  been 
fighting.  The  film  corporations  know  that 
we  have  been  winning  this  fight,  and 
their  allowing  recent  motion  picture  pro- 
ductions to  be  shown  on  a nationwide  net- 
work is  nothing  less  than  declaring  a war 
against  ALL  theatres  of  this  country.  The- 
atres cannot  compete  with  a competitor 
that  is  allowed  to  show  these  productions 
FREE.  This  act  will  darken  many  theatres 
across  the  country,  if  it  is  allowed  to  go 
unchecked. 

The  theatre  plays  a very  important  part 
in  Snohomish  as  it  also  does  in  hundreds 
of  communities  across  the  country.  I think 
it  is  very  unfair  for  the  large  film  corpora- 
tions to  operate  with  no  consideration 
whatsoever  for  the  theatres  that  have  been 
selling  their  products  for  many  years. 
Often,  we  are  blamed  if  the  films  do  not  do 
well.  I think  that,  if  they  would  study 
their  business  habits,  they  would  be  sur- 
prised to  find  that  some  engagements  do 
poorly  because  of  double-dealing  on  the 
part  of  the  distributor. 

After  watching  the  show,  I went  back  to 
the  theatre  and  asked  a few  people  as  they 
left  what  they  thought  of  free  Saturday 
night  movies  on  TV,  and  they  replied  that, 
since  the  films  were  so  new  and  since  they 
were  free,  they  were  tempted  to  stay  at 
home  on  Saturday  nights  and  watch  them. 

I think  that  it  is  time  for  theatre  owners 
across  the  country  to  band  together  and 
fight  this  situation.  I am  writing  to  Thea- 
tre Owners  of  America  because  I feel  that 
every  manager  in  the  country  should  be 
alerted.  Also,  I am  contacting  all  the 
managers  in  my  area. 

FRANZ  F.  BEILFUS 

Manager, 

Browns  Theatre, 

Snohomish,  Wash. 


MGM  Production  Plans  Exciting 

Your  editorial  about  MGM’s  production 
progress  was,  indeed,  excellent,  and  it 
surely  is  exciting  to  see  MGM  step  out 
and  let  people  know  about  their  pro- 
duction plans! 

M.  B.  SMITH 
Director  of  Advertising, 

Publicity  & Public  Relations 
Commonwealth  Theatres,  Inc. 

Kansas  City,  Mo. 


American  International 
Lists  Nov.-Dee.  Films 

NEW  YORK  — American  International 
Pictures  has  revised  its  release  schedule 
for  the  last  part  of  1961  with  three  pic- 
tures now  scheduled  for  November  and 
December  release.  This  makes  a total  of 
13  features  released  during  the  calendar 
year  of  1961. 

For  release  November  22  will  be  “Guns 
of  the  Black  Witch”  (formerly  “Black 
Mutiny”)  in  color  and  scope,  starring  Don 
Megowan  and  Silvana  Pampanini,  and 
“Lost  Battalion,”  with  Leopold  Salcedo  and 
Diane  Jergens.  AIP’s  December  release 
will  be  “Journey  to  the  7th  Planet,”  in 
color,  starring  John  Agar  and  Greta  Thys- 
sen.  Seven  of  the  13  1961  releases  are  in 
color. 

For  release  during  the  first  four  months 
of  1962  are  “The  Iron  Mask,”  in  color  and 
scope;  “Burn,  Witch,  Bum,”  starring  Janet 
Blair  and  Peter  Cushing;  “Tales  of 
Terror,”  in  color  and  Panavision,  starring 
Vincent  Price,  and  “Warriors  3,”  starring 
Jack  Palance. 


'Majority  of  One'  Booked 
To  Qualify  for  Awards 

NEW  YORK — Warner  Bros,  has  decided 
to  qualify  “A  Majority  of  One,”  the 
Mervyn  LeRoy  production  starring  Rosa- 
lind Russell  and  Alec  Guinness,  for  the 
1961  Academy  Awards  through  a special 
engagement  opening  December  23  at  the 
Village  Theatre,  Westwood,  Calif.,  accord- 
ing to  Jack  L.  Warner,  president,  and  Ben- 
jamin Kalmenson,  executive  vice-presi- 
dent. 

The  decision  was  made  following  the 
enthusiasm  expressed  by  preview  audi- 
ences, Kalmenson  said.  Academy  rules 
require  a film  to  be  shown  for  at  least  one 
week  in  a theatre  in  the  Los  Angeles  area 
within  the  calendar  year  in  order  to  be 
eligible  for  “Oscar”  consideration. 

“A  Majority  of  One”  is  set  for  showing 
at  Radio  City  Music  Hall,  New  York,  early 
in  1962.  National  release  is  in  February 
1962. 


Woolner  Meetings  Set 

LOS  ANGELES — A series  of  sales  semin- 
ars and  screenings  have  been  set  for  the 
week  of  October  1 by  Woolner  Bros.,  pro- 
ducers-distributors  of  “Flight  of  the  Lost 
Balloon”  for  exchange  personnel  and  ex- 
hibitors in  Dallas,  New  Orleans  and  Chi- 
cago. Bernard  and  Lawrence  Woolner  will 
preside  over  the  meetings.  David  Woolner 
is  now  overseas  setting  release  on  the  pic- 
ture in  Paris,  London  and  Rome. 


$2,000,000  Ad  Budget 
Is  Set  for  'El  Cid' 

NEW  YORK— A budget  of  $500,000  for 
national  magazine  advertising  alone  has 
been  set  by  Allied  Artists  for  the  promo- 
tion of  Samuel  Bronston’s  “El  Cid”  and 
there  will  be  an  additional  expenditure  of 
$1,500,000  for  newspapers,  radio  and  tele- 
vision. This  was  announced  by  Steve 
Broidy,  AA  president,  and  William 
Schneider,  president  of  Donahue  & Coe, 
AA’s  advertising  agency,  at  a breakfast  for 
magazine  and  tradepress  representatives 
in  the  St.  Regis  Hotel  on  September  22. 

Described  as  an  unprecedented  cam- 
paign, the  promotion  will  range  from  full- 
page,  four-color  displays  to  four-page  in- 
serts in  more  than  30  leading  national 
magazines,  Broidy  said.  The  picture  will 
have  its  premiere  engagement  at  the 
Warner  Theatre  in  New  York  on  December 
14,  to  be  followed  by  openings  in  Los 
Angeles,  San  Francisco,  Chicago,  Boston, 
Miami  Beach,  Philadelphia,  Toronto  and 
Montreal,  all  on  a reserved-seat,  roadshow 
basis.  Broidy  said  that  inherent  in  the 
campaign  was  an  opportunity  for  the 
magazine  publishing  business  to  prove  its 
effectiveness  on  the  boxoffice. 

One  of  the  unique  aspects  of  the  maga- 
zine campaign  is  the  individual  tailoring 
of  each  insertion  to  the  “editorial  image” 
of  the  publication  for  which  it  is  intended, 
Broidy  said.  The  women’s  books  will  play 
up  the  historic  love  story,  while  magazines 
in  the  men’s  field  will  stress  sports  and 
travel.  Other  magazines  will  cover  young 
adults,  schools  and  recreation  phases. 

Schneider  said  the  magazine  campaign, 
designed  to  reach  a readership  of  187,788,- 
000  in  the  United  States  and  Canada,  has 
been  timed  for  a cumulative  effect,  start- 
ing in  the  early  fall  and  climaxing  around 
Christmas  when  the  picture  will  open  in 
nine  markets. 

Among  the  magazines  slated  for  the 
campaign  are  The  New  Yorker,  Atlantic 
Monthly,  Harper’s,  Saturday  Review,  The 
Reporter,  Senior  Scholastic,  World  Week, 
Practical  English,  Co-Ed,  Look,  Good 
Housekeeping,  Holiday,  Reader’s  Digest, 
Ladies’  Home  Journal,  Saturday  Evening 
Post,  McCall’s,  Seventeen,  Life,  Esquire, 
Motion  Picture,  Photoplay,  Silver  Screen, 
Sports  Illustrated,  Movieland,  Screen 
Stars,  True,  Show  Business  Illustrated  and 
publications  of  the  Dell,  Ideal  and  Sterling 
groups. 

Alfred  H.  Tamarin,  director  of  the  cam- 
paign for  Allied  Artists,  presented  a ten- 
minute  slide  display  of  the  picture’s  high- 
lights and  scenes. 


THEATRE  CHAIN 
ACQUISITIONS  WANTED 

INDOOR/OUTDOOR  CHAINS 
SOUGHT  BY  LISTED  COMPANIES 
• EXCELLENT  TERMS. 
CONTACT: 

Robert  Wechsler 

BUSINESS  ACQUISITION  INSTITUTE  INC. 

37  WALL  STREET,  NEW  YORK  5,  N.  Y. 

Acquisitions,  Mergers,  Diversification 


BOXOFnCE  ::  October  2,  1961 


15 


By  IVAN  SPEAR 


Institute  'Closed  Set'  Policy 
For  'The  Chapman  Report' 

Taking  a page  from  preceding  produc- 
tions which  have  garnered  advance  interest 
and  news  space  via  the  “closed  set”  gim- 
mick, Warner  Bros,  put  “The  Chapman 
Report”  before  the  cameras  with  a ruling 
by  producer  Richard  Zanuck  that  all  sets 
will  remain  closed  for  the  entire  produc- 
tion schedule  and  strict  secrecy  main- 
tained as  to  the  contents  of  the  script. 

Zanuck  says  the  policy  has  been  insti- 
tuted to  avoid  misunderstandings  or  mis- 
conceptions due  to  the  controversial 
nature  of  the  film,  based  on  Irving  Wal- 
lace’s tome  anent  a sex  survey  team  which 
visits  a mythical  suburb  and  selects  a group 
of  housewives  for  cross  examination  as  to 
their  premarital  and  marital  experiences. 

First  to  go  before  the  Technicolor 
cameras  were  Shelley  Winters  and  Ray 
Danton,  with  Jane  Fonda,  Glynis  Johns, 
Andrew  Duggan  and  Ty  Hardin  to  follow. 
George  Cukor  is  directing. 

Maurice  Chevalier  to  Portray 
Himself  in  His  Life  Story 

Maurice  Chevalier,  who  at  age  73  re- 
mains a symbol  of  the  Gallic  Casanova 
but  declares  he  is  casting  aside  his  image 
of  a romantic  lover  to  begin  a new  career 
as  a character  actor,  has  revealed  that  his 
life  story  will  be  brought  to  the  screen  in 
the  near  future  and  that  he  will  play  him- 
self as  a mature  man. 

The  actor-singer,  who  made  the  an- 
nouncement in  London  on  the  set  of  Walt 
Disney’s  “The  Castaways,”  in  which  he 
stars  with  Hayley  Mills  and  George 
Sanders,  said  that  possibly  there  will  be 
three  Chevaliers  in  the  film.  “One  will 
play  me  as  a boy  in  Paris,”  he  said,  “an- 
other will  portray  me  as  a young  man, 
then  I will  come  in  myself.  Since  it  is  my 
story  and  my  life,  I want  to  be  there  to 
take  the  bows.” 

Doris  Vidor  to  a Top  Post 
With  Mirisch  Company 

Doris  Vidor,  widow  of  the  late  director 
Charles  Vidor  and  daughter  of  the  late 
Harry  Warner,  will  join  the  Mirisch  Com- 
pany in  a top  executive  capacity,  it  was 
announced  by  Harold  J.  Mirisch.  Mrs. 
Vidor  will  leave  her  current  post  as  an 
executive  with  United  Artists  aiding  in  the 
development  of  new  projects  to  make  the 
change  over  to  Mirisch. 

Robert  Jacks  Leaves  20th-Fox 
To  Reactivate  Own  Company 

Producer  Robert  Jacks  has  bowed  out  of 
his  berth  at  20th  Century-Fox  to  reacti- 
vate his  independent  production  company, 
Robert  L.  Jacks  Productions.  He  is  cur- 
rently meeting  with  officials  of  United 
Artists,  MGM  and  Columbia  to  discuss  re- 
leasing deals  on  several  properties  owned 
by  his  outfit,  including  “Latigo,”  an  origi- 
nal screenplay  by  Richard  Carr;  “The 
Time  of  the  Lollipop,”  an  original  by  Fred 


C.  Dobbs,  and  “Monsoon,”  a story  and 
screenplay  by  Early  Felton. 

Jacks  suspended  his  indie  operation  four 
years  ago  when  he  set  up  headquarters  in 
Europe  to  produce  “Deluxe  Tour”  for 
Darryl  F.  Zanuck  Productions.  He  re- 
mained abroad  as  an  associate  producer 
for  Zanuck  and  John  Huston  on  “Roots  of 
Heaven,”  returning  to  20th-Fox  last  year 
where  he  prepared  several  screenplays 
which  were  shelved  under  the  studio’s  re- 
cent retrenchment  program. 

'Hawaii'  Production  Start 
Set  for  Spring  of  1963 

Target  date  for  start  of  shooting  of 
James  A.  Michener’s  novel,  “Hawaii,”  is 
now  slated  for  the  spring  of  1963,  accord- 
ing to  producer-director  Fred  Zinnemann 
and  Harold  J.  Mirisch,  president  of  the 
Mirisch  Co.,  independent  filmmaking  or- 
ganization which  will  present  the  feature. 

Originally  set  to  roll  in  the  fall  of  1962, 
the  date  is  being  altered  to  allow  sufficient 
time  for  writer  Daniel  Taradash  to  com- 
plete work  on  the  screen  adaptation  of 
Michener’s  946-page  tome  and  will  also 
allow  time  for  the  tremendous  prepara- 
tions required  for  the  production. 

Phoenix  Sets  Two  Films  Yearly 
With  German  Distributor 

A two-pictures-a-year  deal  has  been  set 
by  Phoenix  Films  with  MCS  Films  of 
Germany,  it  was  disclosed  by  Phoenix 
executive  producer  Jules  Schwartz  who 
said  his  company  will  film  westerns  for 
European  release. 

Schwartz,  recently  returned  from  a 
European  trip,  said  that  in  discussing 


INTERSTATE  HONORS  STAR— 
Actor-singer  Bobby  Darin,  right,  is 
shown  with  Raymond  Willie,  vice- 
president  and  general  manager  of 
Interstate  Theatre  Circuit,  as  he  re- 
ceives the  circuit’s  Golden  Star  award. 
Darin,  currently  in  Dallas  where  he  is 
making  “State  Fair”  for  20th-Fox,  was 
honored  as  “an  inspiration  to  the  youth 
of  America”  and  for  being  “universally 
acclaimed  by  motion  picture  audiences 
as  ‘The  Foremost  New  Motion  Picture 
Star  of  1961’.” 


product  release  and  sale  with  independent 
exchanges  abroad  he  learned  that  foreign 
film  buyers  want  more  sagebrash  epics 
with  established  star  names.  Phoenix 
films  for  this  market  will  be  made  in  the 
low-budget  category,  with  four  to  six  pic- 
tures a year  the  goal. 

Phoenix  president  Kenneth  Altose  said 
the  company  plans  to  spend  $750,000  to 
one  million  dollars  on  “Only  the  Strong 
Shall  Survive,”  an  upcoming  screenplay 
by  James  Landis,  which  marks  the  com- 
pany’s most  costly  venture  to  date.  No- 
vember has  been  blueprinted  as  the  start- 
ing date  for  the  World  War  II  yarn.  Mean- 
while, Phoenix  will  first  make  two  westerns 
on  $125,000-150,000  budgets. 

U-I  Signs  Gena  Ro-wlands 
For  Five  More  Pictures 

Universal-International  has  signed  Gena 
Rowlands  (actress  wife  of  producer-di- 
rector  John  Cassavetes)  for  five  pictures 
following  her  costarring  role  in  the  Joel 
production,  “The  Last  Hero,”  with  Kirk 
Douglas. 

The  actress  currently  is  toplined  with 
Rock  Hudson  and  Burl  Ives  in  U-I’s  “Spiral 
Road.”  According  to  Edward  Muhl,  U-I 
vice-president.  Miss  Rowland’s  next  as- 
signment will  be  announced  shortly  . . . 
Ralph  Ahn,  brother  of  well-known  Ori- 
ental actor  Philip  Ahn,  has  been  cast  in 
a featured  role  in  “Confessions  of  an 
Opium  Eater,”  Albert  Zugsmith  produc- 
tion for  Allied  Artists,  slated  to  roll  Oc- 
tober 2.  Philip  Ahn  was  previously  cast 
for  one  of  the  principal  roles  in  the  Vin- 
cent Price-Linda  Ho  starrer. 

Unusual  Teaser  Trailer 
For  Ne-w  Roz  Russell  Film 

An  unusual  teaser  trailer  will  be  intro- 
duced by  Columbia  for  “Five  Finger  Ex- 
ercise,” producer  Frederick  Brisson’s  film 
adaptation  of  the  Broadway  play  starring 
Rosalind  Russell,  Jack  Hawkins,  Maxi- 
milian Schell,  Richard  Beymer  and  An- 
nette Gorman. 

The  studio  is  assembling  a roundup  of 
Miss  Russell’s  wardrobe,  makeup  and  hair- 
style tests  with  narration  by  Orry-Kelly, 
who  designed  her  clothes  for  the  picture. 
In  addition  to  showing  in  theatres,  the 
trailer  also  will  be  exhibited  to  film  ex- 
hibitors, fashion  reporters,  magazine  edi- 
tors and  representatives  of  the  cosmetic, 
fashion  and  beauty  industry.  To  tie  in  with 
the  picture’s  release  next  year,  a special 
version  of  it  is  being  planned  for  television 
promotion. 

Robert  Ellis  Miller  to  Make 
Debut  As  Film  Producer 

Broadway  producer  Robert  Ellis  Miller 
will  make  his  independent  film  producer- 
director  debut  next  year  with  “Tonight 
in  Samarkand,”  a play  by  Jacques  DeVol 
and  Lorenzo  Semple  which  he  produced 
legitimately  several  years  ago.  Semple  is 
blueprinted  to  pen  the  screenplay. 

Miller,  who  held  a two-year  option  on 
“The  Baker’s  Wife,”  Marcel  Pagnol’s 
French  novel,  is  renegotiating  the  option 
with  plans  to  film  the  property  as  his 
second  independent  venture.  Pagnol  auth- 
ored the  trilogy  from  which  “Fanny”  was 
written. 


16 


BOXOmCE  ::  October  2,  1961 


U-Fs  'Back  Street'  in  Keys; 
Fashion  Reel  Available 

NEW  YORK — The  world  premiere  of 
Universal-International’s  “Back  Street”  at 
the  United  Artists  Theatre,  Chicago,  Octo- 
ber 11  will  launch  key  city  openings  from 
coast  to  coast,  according  to  Henry  H.  “Hi” 
Martin,  vice-president  and  general  sales 
manager. 

“Back  Street”  will  open  at  Loew’s  Capi- 
tol and  the  Trans-Lux  Theatre,  New  York 
City,  October  12,  and  at  the  Golden  Gate, 
San  Francisco;  Keith’s,  Cincinnati;  the 
Towne,  Milwaukee;  the  Joy,  New  Orleans; 
the  Granada,  Buffalo,  and  the  Kentucky, 
Louisville,  the  same  day.  On  Friday,  Octo- 
ber 13,  the  picture  will  open  at  the  Ambas- 
sador, St.  Louis;  the  Palace,  Dallas;  the 
Des  Moines,  Des  Moines;  the  Hippodrome, 
Cleveland;  the  Orpheum,  Omaha;  the 
Metro,  Houston;  the  Worth,  Fort  Worth, 
and  the  Majestic,  San  Antonio.  Additional 
openings  are  set  in  Philadelphia,  Boston, 
Washington,  Baltimore  and  Providence, 
October  18. 

Universal  is  making  available  to  exhibi- 
tors throughout  the  country  scheduled  to 
play  “Back  Street”  a seven-minute  fashion 
reel  in  color  to  promote  the  film  through 
the  wardrobe  created  by  designer  Jean 
Louis  for  Susan  Hayward  and  Vera  Miles. 
The  reel  will  precede  the  regular  trailer, 
providing  for  four  weeks  advance  herald- 
ing of  “Back  Street.” 

The  reel  is  also  being  made  available  in 
department  stores  as  part  of  fashion  pro- 
motions with  Universal’s  field  exploitation 
representatives  tying  into  the  store’s 
regular  fashion  shows.  The  reel  is  also 
available  for  showings  before  high  school 
and  college  groups  and  women’s  clubs  as 
part  of  tieups  with  local  openings. 


Rites  for  Marion  Davies; 
Star  of  the  20s  and  30s 

HOLLYWOOD  — Private  services  and 
burial  were  held  for  Marion  Davies,  64,  who 
died  September  22  of  cancer  at  Cedars  of 
Lebanon  Hospital.  Only  relatives  and  close 
friends  attended  the  rosary  and  mass  in 
Immaculate  Heart  of  Mary  Church  and  in- 
terment following. 

Miss  Davies,  a top  star  of  the  silent  era 
and  early  talkies,  had  lived  in  retirement 
here  since  1937,  when  she  made  her  last 
picture,“Ever  Since  Eve,”  for  Warner  Bros. 
She  was  known  for  her  many  charities  and 
prior  to  her  illness  was  a social  leader 
in  film  colony  circles. 

Discovered  by  the  late  William  R.  Hearst 
when  she  was  in  the  Ziegfeld  Follies  of 
1916,  Miss  Davies  made  her  motion  picture 
debut  in  “The  Runaway  Romany”  in  1917. 
She  became  one  of  filmland’s  most  brilliant 
stars  with  “When  Knighthood  Was  in 
Flower”  in  1922  and  “Little  Old  New 
York,”  which  she  made  the  following  year 
for  Samuel  Goldwyn. 

Surviving  are  her  husband,  Capt.  Horace 
Brown,  and  a sister.  Rose  Adlon.  In  lieu  of 
flowers,  donations  may  be  made  to  the 
Marion  Davies  Clinic,  UCLA,  West  Los 
Angeles. 


UA  Sets  'Pocketful'  for  Christmas 

LOS  ANGELES — Frank  Capra’s  “Pocket- 
ful of  Miracles,”  UA  release  starring  Glenn 
Ford,  Bette  Davis,  Hope  Lange  and  Arthur 
O’Connell,  has  been  set  as  the  company’s 
Christmas  release.  The  picture  will  open 
nationally  in  multiples  on  Christmas  Day. 


FEATURE  REVIEW 


'West  Side  Story' 

Mirisch  Co. -United  Artists 

By  FRANK  LEYENDECKER 

JjVER  since  “West  Side  Story”  opened  to 
unanimous  critical  acclaim  on  the 
Broadway  stage  in  September  1957,  fol- 
lowed by  a two-year  run  and  a coast-to- 
coast  tour,  the  wiseacres  have  been  wonder- 
ing how  this  starkly  realistic  dance  drama 
could  be  effectively  transferred  to  the 
screen.  Now  the  Mirisch  Co.  presentation, 
directed  by  Robert  Wise  and  the  original 
stage  choreographer,  Jerome  Robbins, 
proves  equally  effective  as  a blending  of 
the  dramatic,  musical  and  dance  form  on 
film  while  photographically  it  is  infinitely 
superior  as  a stunning  piece  of  visual  en- 
tertainment. In  eveiT  respect,  this  is  a 
great  film  bound  to  be  well  patronized  and 
widely  discussed  during  its  two-a-day  runs 
and  become  a boxoffice  smash  in  its  gen- 
eral showings. 

Leonard  Bernstein’s  haunting  musical 
score,  Stephen  Sondheim’s  humorous  and 
powerful  lyrics  and  Robbins’  exciting  and 
strikingly  modern  choreography  have  been 
brilliantly  reproduced  in  this  Mirisch  pro- 
duction while  Ernest  Lehman’s  screenplay 
is  both  moving  and  intensely  dramatic,  as 
was  Arthur  Laurents’  original  stage  book. 
However,  the  picture’s  greatest  plus  value 
is  the  magnificent  and  breath-taking 
cinematography  by  Daniel  Fapp,  in  stun- 
ning Panavision  and  Technicolor.  From 
the  opening  shots  taken  high  above  Man- 
hattan island  and  then  gradually  panning 
down  to  take  in  the  city’s  high  buildings, 
streets,  parks  and  highways  until  the 
camera  centers  on  the  west  side  slum  dis- 
trict background  of  the  story,  the  photog- 
raphy has  rarely  been  equalled  on  the 
screen  and  will  likely  bring  forth  spon- 
taneous applause — as  it  did  in  the  New 
York  preview  showing. 

In  comparison  to  the  drab,  sketchy  back- 
grounds of  the  stage  presentation,  the  pic- 
ture was  largely  photographed  in  color 
against  the  rubble-filled  streets,  play- 


The Mirisch  Company  and 
Seven  Arts  Productions 
present 

"WEST  SIDE  STORY" 

in  Panavision  70  and  Technicolor 
Released  by  United  Artists 
Ratio:  2.55-1 

Running  time:  155  minutes 


CREDITS 

A Robert  Wise  production.  Directed  by 
Robert  Wise  and  Jerome  Robbins.  Screenplay 
by  Ernest  Lehman.  Associate  producer,  Saul 
Chaplin.  Choreography  by  Jerome  Robbins. 
Music  by  Leonard  Bernstein.  Lyrics  by  Stephen 
Sondheim.  Based  on  the  stage  ploy  produced 
by  Robert  E.  Griffith  and  Harold  S.  Prince. 
Book  by  Arthur  Laurents.  Play  conceived,  di- 
rected and  choreographed  by  Jerome  Rob- 
bins. Procfuction  designed  by  Boris  Leven. 
Cinematographer,  Daniel  Fopp.  Wardrobe  de- 
signer, Irene  Sharaff.  Music  conducted  by 
Johnny  Green.  Filmed  in  Panavision  70  and 
Technicolor.  Presented  by  the  Mirisch  Company 
in  association  with  Seven  Arts  Productions. 


THE  CAST 

Maria  

Tony  

Riff  

Anita  

Bernardo  

Lieutenant  Schrank  

Officer  Krupke  

Doc  

Glad  Hand  


. . . Natalie  Wood 
.Richard  Beymer 
..Russ  Tamblyn 
. . . . Rita  Moreno 
George  Chakiris 
.Simon  Oakland 
. . . Bill  Bromley 

Ned  Glass 

. . . . John  Austin 


Rita  Moreno,  George  Chakiris  and 
Natalie  Wood  in  a scene  from  “West 
Side  Story.” 


grounds  and  tenements  of  Manhattan’s 
west  side  near  the  currently  building 
Lincoln  Center  project.  The  camera  cap- 
tures the  turmoil,  the  chases  and  the 
fights  in  thrilling  fashion,  while  the 
dances  and  crowd  scenes  are  far  more  ef- 
fective against  the  slum  streets  or  in  the 
colorful  dance  halls  patronized  by  the  rival 
Puerto  Rican  and  Italian  juvenile  gangs. 

Except  for  some  of  the  supporting  play- 
ers, none  of  the  Broadway  actors  was  cast 
in  the  screen  version,  but  there  is  no  com- 
plaint on  that  score  despite  the  fact  that 
Natalie  Wood,  the  best-known  marquee 
name  and  thus  tremendously  important  in 
attracting  teenage  and  regular  moviegoing 
public,  neither  sings  nor  dances.  Miss 
Wood  is  remarkably  good  as  the  Puerto 
Rican  Maria  (the  equivalent  of  Juliet  in 
the  tragic  love  story) . She  wears  a dark 
makeup,  is  touching  in  her  many  dramatic 
moments,  dances  a few  simple  steps  and 
mouths  songs  like  “I  Peel  Pretty”  to  the 
vocalizing  (uncredited)  of  Marni  Nixon, 
who  also  sang  for  Deborah  Kerr  in  “The 
King  and  I.”  Richard  Beymer  is  the  tall, 
handsome  Italian  Tony  (the  equivalent  of 
Romeo),  who  falls  in  love  with  a member 
of  the  rival  gang  despised  by  his  fellows, 
and  he  makes  an  excellent  impression.  But 
the  picture’s  standout  performances  are 
those  of  Rita  Moreno,  who  whips  up  ex- 
citement every  time  the  Puerto  Rican 
Anita  appears  on  the  screen.  Her  dancing 
is  sensational,  her  singing  fine  and  her 
comedy  moments  are  expert.  Equally  ef- 
fective is  George  Chakiris,  as  the  dark, 
brooding  Bernardo,  who  also  dances  up  a 
storm  several  times  during  the  action. 
Russ  Tamblyn,  a familiar  name  to  movie- 
goers, gets  applause  for  his  leaps  and 
acrobatic  movements  and  he  creates  a vivid 
impression  as  the  ill-fated  leader  of  the 
Jets. 

In  addition  to  these  five  leads,  several  of 
the  others  stand  out  as  characters  through 
the  use  of  closeups,  in  comparison  to  their 
anonymity  on  the  stage.  Among  them  are 
David  Winters,  as  the  vicious  A-Rab;  Eliot 
Field,  as  Baby  John;  Sue  Oakes,  as  the 
tomboy  Anybodys,  and  Simon  Oakland,  as 
Lieutenant  Schrank,  who  vainly  tries  to 
keep  order  among  the  squabbling  rival 
gang  members. 

A few  people  may  contend  that  there  is 
an  excess  of  violence,  switch-blade  flash- 
ings and  even  killings  which  make  “West 
Side  Story”  doubtful  entertainment  for  the 
youngsters.  But  this  is  a slice  of  life,  keyed 
to  today’s  headlines  about  juvenile  de- 
linquents and  racial  pi'ejudice,  and  thus 
an  important  picture  for  teenagers,  if  not 
the  kiddies. 

“West  Side  Story”  cannot  fail  to  be  one 
of  the  screen  triumphs  of  1962. 


BOXOFFICE  ;;  October  2,  1961 


17 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


Vi 

I 


Ada  (MGM) 


125  175  105  130  150  125  185 


150  150  125  300  100  100  100  125 


125  140  80  138 


Armored  Command  (AA) 


100 


90 


110 


100 


130 


110 


107 


Beyond  All  Limits  (Omat) 


100  135 


95 


100 


90  104 


Big  Deal  (on  Madonna  St.)  (UMPO) 


130  75  400  90 


110 


95 


90  115  185 


143 


Claudelle  IngUsh  (WB) 


125  100  105  170  80 


115 


140 


100 


95 


105 


90  111 


David  and  Goliath  (AA) 


90 


100 


175 


150  100  80  100 


114 


Goodbye  Again  (UA) 


170  225  140  170  90  100  200  120  135  180  210  100 


125 


195  140  120  150 


151 


Honeymoon  Machine,  The  (MGM) 
King  of  the  Roaring  20  's  (AA) 


125  250  105  215 
135 


95  130 


80  100  135  180  125  150  150  125 
100 


120  140  120  120 


137 


100 


100 


150 


110  85  111 


La  Dolce  Vita  (Astor) 


220  450  160  200  190 


600 


300 


300  300 


200 


200  293 


Ladies  Mon,  The  (Para) 


110  125  195  95  150  150  115  125  150  80  300  175  100  130 


125  200  150  14G 


Lost  Rebel,  The  (Sterling  World-AIP) 


130 


100 


100  85 


100 


103 


Last  Sunset,  The  (U-I) 


160  170  115  215  75  100  140 


200  60 


125  100  90  175  110  125  130  130  131 


League  of  Gentlemen,  The  (Kingsley) 
G Long  Rope,  The  (20th-Fox) 


140  275  125  190 


100  115  150  210  100  200  135  165  195 


350 


175 


100 


95 


50 


100 


100 


89 


Look  in  Any  Window  (AA) 


105 


100 


120 


100  65 


125 


90  101 


Love  and  Frenchwoman  (Kingsley)  125  150 


175 


125 


185 


190 


158 


Love  in  a Goldfish  Bowl  (Para) 


100 


90 


100  100  75  80 


90 


85 


95 


80  100  90 


, Mad  Dog  Coll  (Col) 
j Make  Mine  Mink  (Cont'l) 


100  150 


100 


90 


100 


75  103 


150  200 


165  125  150 


115 


200  175  145  190 


162 


^ Mania  (Valiant-Vitalite) 


105  150 


100 


Marines,  Let's  Go  (20th-Fox) 


90 


70 


100 


103  . 


110  115  105 


140  95  100 


95  100 


80  135  100  135 


109 


Master  of  the  World  (AIP) 


175  85 


105 


150  75  200  190  80 


135 


130 


133 


Matter  of  Morals,  A (UA) 


130 


80  100  100 


100  102 


' Mein  Kampf  (Col) 


160  225  200  200  125  200  125  165  110  175  170 


200  530  140  200  140  175 


191 


Misty  (20th-Fox) 

||  Morgan  the  Pirate  (MGM) 


75 


90 


125  65  100  125 


90  150 


103 


130 


90 


110 


115  130  85  100  100 


90 


120 


170  110  113  " 


My  Dog,  Buddy  (Col) 


100  95  100 


65 


115 


100 


96 


Nikki,  Wild  Dog  of  the  North  (BV) 


130 


190 


125  300  125  175  320  110  200  145  250  115 


165  165  130  200  178 


On  the  Double  (Para) 

% Operation  Bottleneck  (UA) 


130  260  110  170  80  100  125  115  115  95  135 


125  80  85  175  110  135 


110  125 


130 


100 


100 


100 


100 


106 


Passport  to  China  (Col) 


100 


100  100  100 


100 


100 


100 


100 


Pit  cmd  the  Pendulum,  The  (AIP) 


150  225  200 


190 


200 


160 


400 


150  250 


200 


213 


Romanoff  and  Juliet  (U-I) 


175  125 


170  120  125 


90 


150  150 


200  100  175 


300 


157 


Scream  of  Fear  (Col) 


i Steel  Claw,  The  (WB) 


150 


195  100 


115 


110 


85 


130  126 


^ Stop  Me  Before  I Kill  (Col) 


100 


100 


90 


95 


100  100  70  94 


95 


100 


70  90  100 


90  91 


^ Truth,  The  (Kingsley) 


175 


^ Two  Women  (Embassy) 
^ Underworld.  U.S.A.  (Col) 


300  230 


135 


250 


175 


175 


206 


225 


150 


150 


125  195  105 


158 


i World  by  Night  (WB) 


125 


120 


100  115 


100  100 


85 


110  107 


100 


100 


130 


100 


100 


106 


p Young  Doctors,  The  (UA) 

I 


I 


140  275  100  125  130 


no 


255 


110  165 


TOP  HITS 

1.  Ada  (MGM) 

Memphis  

300 

OF 

2.  Young  Doctors,  The  (UA) 

THE  WEEK 

Boston  

Milwaukee 

275 

250 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  tne  chart  above. 

3.  Truth,  The  (Kingsley) 

Los  Angeles 

250 

125  200  120  155 


4.  Goodbye  Again  (UA) 

Boston  225 

5.  Man  in  the  Moon  (Trans-Lux) 

San  Francisco  225 

6.  Pit  and  the  Pendulum,  The  (AIP) 

San  Francisco 200 

Denver 190 


I 


'Pit'  Hits  250  Mark 
In  Milwaukee  Warner 

MILWAUKEE— “The  Pit  and  the  Pen- 
dulum” at  the  Warner  was  the  week’s  best 
grosser.  “The  Young  Doctors”  was  fine 
in  a second  week  at  the  Tower  and  “Seven 
Wonders  of  the  World”  perked  along  in 
high  gear  in  its  21st  week  at  the  Palace. 
Business  was  considered  good  throughout 
the  area. 

(Average  Is  100) 

Downer — Ballad  of  a Soldier  (Kingsley),  2nd  wk.  175 


Palace — Seven  Wonders  of  the  World 

(Cinerama),  21st  wk 200 

Riverside — The  Big  Gamble  (20th-Fox)  110 

Strand — La  Dolce  Vito  (Astor),  9th  wk 150 

Times — A French  Mistress  (F-A-W)  150 

Tower — The  Young  Doctors  (UA),  2nd  wk 200 

Towne — The  Deadly  Companions  (Pathe- 

America) 110 

Warner — The  Pit  ond  the  Pendulum  (AlP)  250 

Wisconsin — King  of  the  Rooring  20's  (AA)  ....  175 


'Assisi'  Is  Strongest 
Minneapolis  Newcomer 

MINNEAPOLIS  — “Francis  of  Assisi,” 
which  opened  at  the  Gopher  Theatre, 
made  the  best  showing  among  the  new  of- 
ferings with  a rating  of  175  per  cent. 
Among  the  holdovers,  the  duo  “Kipling’s 
Women”  and  “The  Girl  in  the  Bikini,”  in 
its  5th  week  at  the  Avalon,  scored  a big 
180  per  cent. 


Academy — La  Dolce  Vito  (Astor),  8th  wk 90 

Avalon — Kipling's  Women  (KBA);  The  Girl  in 

the  Bikini  (Atlantis),  5th  wk 180 

Century — Windjammer  (Cinemiracle),  reissue, 

15th  wk 90 

Gopher — Francis  of  Assisi  (20th-Fox)  175 

Lyric — Claudelle  Inglish  (WB)  100 

Mann — Come  September  (U-l),  7th  wk 90 

Orpheum — Marines,  Let's  Go  (20th-Fox)  125 

State — The  Guns  of  Navarone  (Col),  8th  wk 90 

Suburban  World — Breathless  (F-A-W)  90 

Uptown — A Cold  Wind  in  August  (Aidort)  ..  .150 

Westgate — World  by  Night  (WB)  125 

World — Love  and  the  Frenchwoman  (Kingsley)  90 


'Come  September'  Is 
Popular  in  Omaha 

OMAHA  — “Come  September”  came  to 
the  Orpheum  and  proved  to  be  an  ideal 
September  dish  for  Omaha  patrons,  who 
boosted  receipts  to  double  the  average. 
Manager  Don  Shane  reported,  and  the 
second  week  started  strong.  Two  Cooper 
Foundation  extended-run  offerings  con- 
tinued solid,  “Spartacus”  in  its  17th  week 
at  the  Dundee  and  “South  Seas  Adventure” 
in  its  ninth  at  the  Cooper. 

Cooper — South  Seas  Adventure  (Cinerama), 


9th  wk 160 

Dundee — Spartacus  (U-l),  17th  wk 125 

Omaha — Blood  ond  Roses  (Para)  75 

Orpheum — Come  September  (U-!)  200 

State — Thief  of  Baghdad  (MGM)  85 


Appoints  Abbott  Swartz 

MINNEAPOLIS — Budd  Rogers,  president 
of  Sutton  Pictures  Corp.,  announced  the 
appointment  of  Abbott  Swartz  as  sales 
agent  for  the  distribution  company  in 
this  area.  Swartz  will  have  offices  at  74 
Glenwood  Avenue. 


Essex  Productions  will  donate  a part  of 
the  “X-15”  profits  to  a U.S.  Air  Force  bene- 
fit fund. 


Meeting  of  Minneapolis  Exhibitors 
Called  to  Reactivate  NC  Allied 


Wright  Antitrust  Suit 
Ahead  in  Minneapolis 

MINNEAPOLIS — Trial  of  the  antitrust 
suit  brought  by  John  Wright  and  as- 
sociates against  Red  Wing  city  officials, 
the  Red  Wing  newspaper  and  the  operator 
of  the  Red  Wing  Auditorium  Theatre  has 
been  proceeding  in  federal  district  court 
here  before  Judge  Dennis  Donovan. 

Defendants  are  the  city  of  Red  Wing; 
the  president  of  the  city  council;  the  Red 
Wing  Daily  Republican  Eagle  and  its 
editor;  Jim  Fraser,  operator  of  the  Audi- 
torium Theatre,  and  five  members  of  the 
Auditorium  board. 

Wright,  now  a resident  of  this  city  and 
former  owner  of  the  Chief  Theatre  in  Red 
Wing,  is  asking  $165,000  triple  damages 
and  costs,  charging  that  the  defendants 
conspired  to  close  the  Chief  and  eliminate 
it  as  the  only  opposition  of  the  Audi- 
torium. He  further  charges  that  he  was 
outbid  for  top  product  and  that  a virtual 
boycott  was  carried  out  against  his 
theatre. 

The  Auditorium,  built  with  funds  left 
in  the  will  of  the  late  T.  B.  Sheldon  over 
50  years  ago,  was  established  for  “public 
and  beneficent  purposes  only,”  the  com- 
plaint further  charges. 

The  Auditorium  was  operated  as  a 
motion  picture  theatre  by  the  municipal 
board  until  a referendum  permitted  the 
leasing  of  the  theatre  to  Jim  Fraser.  The 
case  is  being  heard  without  a jury. 


Sunday  Shows  Started 
At  Last  in  Brantford 

TORONTO — Sunday  performances 
finally  got  under  way  recently  in  the 
theatres  at  Brantford.  Sunday  shows  re- 
ceived approval  of  the  voters  in  the  civic 
elections  back  on  the  first  Monday  in  De- 
cember, but  a disagreement  between  the 
projectionists  and  theatre  companies  over 
the  wage  scale  for  Sunday  shows  held  up 
the  shows.  A settlement  finally  reached 
provides  for  approximate  pay  of  time  and 
a half  for  Sunday  work. 

For  its  first  Sunday  shows  the  Famous 
Players  Capitol  presented  “Master  of  the 
World”  while  the  Brantford  Odeon  made 
its  Sunday  start  with  “Fanny”  following 
an  extended  run  for  “The  Guns  of 
Navarone.” 

Some  20  cities,  towns  and  townships  in 
Ontario  now  have  Sunday  shows  following 
the  favorable  vote  of  local  ratepayers  and 
enactment  of  necessary  bylaws  by  munici- 
pal councils  as  required  under  the  Lord’s 
Day  (Ontario)  act  which  was  revised  at  the 
last  session  of  the  provincial  legislature. 


MINNEAPOLIS — All  exhibitors  in  the 
area  have  been  invited  to  a luncheon 
meeting  Thursday  (5)  at  the  Pick- 
Nicollet  Hotel  here  to  discuss  the  possi- 
bility of  reactivating  North  Central  Allied. 
The  organization  has  been  dormant  since 
the  death  last  year  of  Frank  Mantzke, 
president. 

Exhibitors  are  eager  to  get  the  organi- 
zation going  again,  according  to  Ben 
Berger,  president  of  Berger  Amusement 
Co.,  who  is  leading  the  move  to  reactivate 
the  group.  Berger  said  he  has  been  getting 
calls  from  theatre  operators  urging  the 
need  for  an  organization  again. 

Scheduled  to  address  the  meeting  are 
the  Allied  States  president,  Marshall  Fine 
of  Cleveland,  and  Ben  Marcus,  board 
chairman,  of  Milwaukee.  If  those  attend- 
ing the  meeting  decide  to  reactivate  the 
group,  officers  and  directors  will  be  elected 
at  that  time,  Berger  said. 

Berger  was  president  of  NCA  for  sev- 
eral years  and  at  one  time  was  an  active 
member  of  the  Allied  States  national 
board. 

Warners  Consolidating 
Accounting  in  Des  Moines 

MINNEAPOLIS  — Warner  Bros.  has 
transferred  its  accounting  department  in 
the  Minneapolis  exchange  to  Des  Moines. 
The  consolidation  became  effective  Sep- 
tember 25. 

Alice  Kennedy,  who  has  been  Warner 
cashier  here  for  18y2  years,  has  resigned. 
In  the  realignment,  Rita  Pulling,  new 
biller,  was  let  out. 

This  is  the  second  exchange  to  consoli- 
date its  accounting  departments.  Univer- 
sal here  has  handled  the  accounting  func- 
tions for  the  Omaha  and  Des  Moines  ex- 
changes for  several  years.  It  is  rumored 
that  at  least  two  more  exchanges  here 
plan  to  consolidate  their  accounting  de- 
partments with  those  in  other  cities. 


S 

C 

R 

E 

E 

N 

S 


MVIERICAN  THEA.  SPLY.  CO..  Sioux  Falls,  S.  D 
DES  MOINES  THEA.  SPLY.  CO.,  Des  Moines,  la 
MINNEAPOLIS  THEA.  SPLY.  CO.,  Minneapolis,  Minn 

HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.  Corona  68,  N.  Y, 


Large  Core 
Greater  Crater  Area 


BOONTON,  N.  J. 


MAXIMUM  LIGHT 
Evenly  Distributed 


In  Minnesota — NATIONAL  THEATRE  SUPPLY,  Minneopolis — Moin  8273 
in  Nebraska — THE  BALLANTYNE  Co.,  Omaha — Jackson  4444 
in  Wisconsin — NATIONAL  THEATRE  SUPPLY,  1027  N.  8th  Street. 
Milwoukee  3,  Wisconsin. 

CHAS.  J.  BREWSTER,  417  W.  Highland  Ave.,  Mil- 
waukee. Wisconsin.  Phone  BR  1-0100. 


BOXOFFICE  :;  October  2,  1961 


NC-1 


MINNEAPOLIS 


p^arold  Schneider,  office  manager  at 
Paramount,  is  back  at  work  after  re- 
cuperating from  a heart  illness  . . . MGM’s 
offices  are  being  completely  redecorated 
. . . Mike  Lee,  United  Artists  district  man- 
ager, was  in  . . . Bernice  Baszek,  book- 
keeper at  Universal,  vacationed  in  Dallas 
. . . Joe  Small,  Warner  Bros,  auditor, 
was  in. 

With  the  Variety  Club  Heart  Hospital 
collection  drive  about  two-thirds  com- 
pleted, Mike  Adcock,  Warner  Bros,  man- 
ager, says  that  collections  have  been  very 
satisfactory  . . . 20th  Century-Fox  is 
filming  “Young  Man”  on  location  in  Mel- 
lon, Wis.  The  northern  Wisconsin  town 
of  1,300  had  its  face  lifted  for  the  event, 
with  the  main  street  transformed  to  look 
as  it  did  42  years  ago.  About  300  residents 
have  been  looking  forward  to  working  as 
extras.  A plane  containing  a few  of  the 
leading  players,  including  Richard  Beemer 
and  Arthur  Kennedy,  stopped  for  about 
three  hours  in  Minneapolis  on  its  way  to 
Mellen. 

Malicious  vandalism  continues  to  be  a 
problem  at  the  outdoor  theatres  operated 
by  Minnesota  Entertainment  Enterprises, 
according  to  Henry  Greene,  manager.  Bulb- 
snatching  is  particularly  appealing  to  the 
yoimg  vandals  currently,  Green  said. 
MEE’s  Starlite  and  Corral  drive-ins  closed 
for  the  season  September  24.  Others  in 
the  Twin  Cities  are  still  operating. 

Correction:  Ken  Brandhagen  advi.ses 

Boxoffice  that  an  item  in  the  Minneapolis 
column  of  September  18  that  he  has  pur- 
chased the  interest  of  James  Cone  in  the 
Starlite  Drive-In,  Hatton,  N.  D.,  was  in- 
correct. “Mr.  Cone  has  never  had  any 
interest  in  any  of  my  theatres  except  the 
Star  Nite  Drive-In,  Valley  City,  of  which 


RED  WAGON  PRODUCTS 

517  N.  7th  St.,  Minneapolis  5,  Minn. 
Telephone:  FEderol  6-1688 

Your  Best  Source 
Of  Concession  Supply 


I purchased  his  approximate  25  per  cent 
interest  August  7.  By  the  way,  I just  broke 
ground  three  weeks  ago  for  a new  Star 
Nite  Drive-In,  two  miles  south  of  New 
Rockford,  N.  D.  Starting  capacity  will  be 
200  cars,  expandable  to  any  amount  up 
to  300,  if  necessary.” 

Audrey  Hagen,  bookkeeper  at  Warner 
Bros.,  vacationed  in  San  Francisco  . . . 
Walt  Disney’s  “Greyfriars  Bobby”  is  open- 
ing at  the  Lyric,  Minneapolis,  and  Riviera, 
St.  Paul,  October  13  . . . Ralph  Christian- 
son is  reseating  his  Park  Theatre  at  Wat- 
ford City,  N.  D.  . . . Jack,  John  and  Jim 
Snyder  are  respacing  the  seats  in  their 
Snyder  Theatre,  Williston,  N.  D. 

Outstate  exhibitors  on  the  Row  were 
Chick  Everhart,  Walker;  John  R.  Greaves, 
Belle  Plaine;  John  and  Jim  Snyder,  Wil- 
liston, N.  D.;  Ken  Thompson,  Belgrade; 
Arvid  Olson,  Pine  Island;  Louis  Voigt, 
Gaylord;  Bernie  Larkin,  Madelia;  A1  Mun- 
ro,  Rolla,  N.  D.;  Ernie  Schweigerdt,  Miller, 
S.  D.;  Percy  King,  Adrian,  and  Judd  King, 
Dell  Rapids,  S.  D. 

New  officers  of  the  MGM  Pep  club  are 
Diane  Luke,  receptionist,  president;  Aud- 
rey Hagel,  assistant  cashier,  secretary,  and 
Margaret  Ayotte,  contract  clerk,  treasurer 
...  A 300-car  drive-in  between  Carrington 
and  New  Rockford,  N.D.,  will  be  built  by 
Glen  Kraus  and  associates.  Grading  will 
be  done  this  fall  with  construction  sched- 
uled for  next  spring. 

Northwest  Sound  Service  has  installed 
a new  sound  system  in  the  Hollywood 
Theatre  at  Lake  City,  operated  by  R.  W. 
Pick.  New  70mm  projection  lenses  also 
were  installed  . . . MGM’s  “King  of  Kings” 
will  open  at  the  Academy  Theatre  here 
November  8 with  a big  premiere  to  pre- 
cede the  showing  to  the  public. 


MILWAUKEE 

JS^  salute  to  A1  Wright,  manager  of  the 
Ironwood  Theatre,  Ironwood,  Mich.  A1 
was  chosen  as  “Man  of  the  Year”  by  the 
Ironwood  Chamber  of  Commerce  in  token 


r 

I P/e9Se 

SGhCf  ine 

I □ 2 years  tor  $5  □ 1 year  for  $3 

I □ Remiltonce  Enclosed  □ Send  Invoice 

THEATRE 

j STREET  ADDRESS 

I TOWN ZONE STATE 

I NAME POSITION 

THE  NATIONAL  FILM  WEEKLY  S2  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 


of  his  record  as  a member  of  the  board 
of  directors,  as  a president  and  past  presi- 
dent, for  his  outstanding  participation  in 
community  affairs  and  Kiwanis  Club  ac- 
tivities, for  his  fund-raising  programs,  his 
Christmas  party  activities  and  his  work 
with  the  youth  organizations  of  the  com- 
munity. Of  such  material  is  a successful 
theatre  manager  made. 

“Splendor  in  the  Grass”  is  scheduled  for 
a one-shot  showing  at  the  Warner  Theatre 
September  29.  Instead  of  sneak  previews 
and  special  screenings,  an  attempt  will  be 
made  in  this  manner  to  ascertain  the  re- 
action discussion-wise  hereabouts  relative 
to  the  subject  matter,  so  that  when  it  ap- 
pears for  its  regular  run  in  October,  per- 
hap  patrons  will  have  built  up  the  urge  to 
see  it  and  attend  in  larger  numbers  than 
under  ordinary  promotion. 

A film  on  the  late  Senator  Joseph  Mc- 
Carthy of  Wisconsin  is  being  planned  by 
two  New  York  businessmen,  Emile  de 
Antonio  and  Daniel  Talbot.  De  Antonio 
is  a foreign  film  importer.  Talbot  some 
20  months  ago  took  over  the  New  Yorker 
Theatre  on  upper  Broadway  and  installed 
a policy  of  showing  revivals  of  American 
and  foreign  imports.  The  film  will  be  a 
late  1962  release. 

The  many  friends  and  well-wishers  of 
George  Levine,  Layton  Theatre,  will  be 
happy  to  know  that  he  is  out  of  the  hos- 
pital and  on  the  mend.  George  is  one  of 
those  guys  who  thinks  you  can  put  all 
his  friends  in  a telephone  booth.  Yet,  to 
see  his  hospital  room  loaded  with  flowers, 
books,  candy  and  visitors,  plus  the  ever- 
ringing  telephone,  is  positive  proof  of  this 
man’s  popularity.  Whatever  the  cause  is, 
he  is  either  on  the  committee  or  in  there 
pitching  . . . Another  highly  regarded  and 
respected  showman,  John  Kemptgen, 
MGM,  is  also  back  in  circulation,  after 
recuperating  from  a serious  illness.  John, 
too,  can  always  be  counted  upon  to  do 
his  share  whenever  the  industry  has  a 
go  at  any  one  of  its  many  projects. 

Preparations  are  in  full  swing  for  the 
coming  of  Hollywood’s  representatives  to 
Mellen,  Saxon,  Superior  and  Ironwood,  for 
the  filming  of  20th-Fox’s  “Young  Man”  in 
that  area.  Painters  and  carpenters  were 
to  begin  putting  up  false  fronts  on  two 
blocks  of  buildings  in  Saxon,  while  other 
crews  began  similar  work  at  Mellen. 
Robert  Thomas,  a retired  Great  Lakes 
captain  and  owner  of  Josie’s  bar  in  Saxon, 
eagerly  anticipated  the  publicity  break  for 
the  local  tourist  industry.  He  turned  over 
his  second  floor  dance  hall  to  the  moVie 
company  for  a dressing  room.  “Anything 
they  do  is  all  right,”  he  said,  “the  place 
is  theirs.”  Sam  Wm’tzel  is  production 
manager  of  the  film. 

Famous  Players  Updating 
Brantford,  Ont„  Capitol 

TORONTO — With  an  upturn  in  business 
at  Brantford  in  recent  months,  the  Fa- 
mous Players  head  office  has  taken  up 
plans  for  structural  improvements  in  its 
Capitol  in  that  city,  managed  by  W.  J. 
Burke. 

Sunday  shows  were  introduced  a few 
weeks  ago  in  Brantford,  where  another 
development  has  been  the  reopening  of  an 
independent  theatre,  long  dark,  while  the 
Brantford  Odeon  broke  all  records  with 
“The  Guns  of  Navarone.” 


NC-2 


BOXOFFICE  ;;  October  2,  1961 


Until  now  no  one  has  dared  to  film  this... the  most  diabolical  classic  of  all  time! 


AMERICAN  INTERNATIONAL  PICTURES  presents 


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.AND  THE 


PANAVISION  «i„  COLOR 


STARRING 


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"As  they  mourned  me... I was 
alive... struKlIn;  to  he  free.' 


“The  agony  found  vent  In  a 
long  final  scream  of  despair. 


Down  and  still  down  it  came  — to  cross  the  region  of  the  heart! 


STARRING 


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OF  NEBRASKA  & IOWA 

MEYER  L.  STERN 
1508  Davenport  Street 
OMAHA,  NEBRASKA 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MINNEAPOLIS 

WILLIAM  J.  MARSHALL 
74  Glenwood  Avenue  North 
MINNEAPOLIS  3,  MINN. 


Nebraska  Exhibitor 
Abe  Smead  Is  Dead 

OMAHA — Abe  Smead,  75,  dean  of  mo- 
tion picture  exhibitors  in  the  Omaha  area, 
died  September  22  in  Clarkson  Hospital 
after  an  illness  of  several  weeks. 

Smead  had  been  associated  with  the 
film  industry  43  years.  He  was  a native  of 
Omaha  and  was  a graduate  of  the  Omaha 
Law  School. 

He  and  his  brother  Morris  had  been  in 
partnership  in  the  theatre  business 
throughout  the  years.  They  owned  the 
Liberty  and  Strand  theatres  in  Council 
Bluffs  and  were  co-owners  of  the  Golden 
Spike  Drive-In  on  the  western  edge  of 
Omaha. 

The  brothers  also  had  extensive  real 
estate  holdings. 

The  Smead  brothers  had  two  uncles 
widely  known  in  the  theatre  business — Sam 
and  Ben  Harding.  Sam  was  one  of  the 
first  theatre  owners  in  Omaha  and  later 
moved  to  Kansas  City.  Ben  was  the  owner 
of  the  Liberty,  which  his  nephews,  Abe 
and  Sam  Smead,  eventually  took  over. 

Abe  was  a 50-year  member  of  the  Covert 
Masonic  Lodge.  Other  survivors  include 
three  sisters.  Morris  Smead  will  continue 
the  operation  of  the  Smead  holdings. 


OMAHA 

phil  Keogh,  former  manager  of  the  Gold- 
berg theatres  in  Omaha  which  later 
became  the  property  of  the  Cooper  Foun- 
dation Theatres,  is  now  city  manager  for 
Dubinsky  Bros.  Theatres  in  Sioux  City, 
including  the  Orpheum,  Hollywood  and  the 
drive-in  . . . Columbia  screened  “Myster- 
ious Island”  which  is  scheduled  to  run 
Christmas  week  at  Tristate’s  Orpheum 
Theatre  in  Omaha  . . . Carl  Reese,  Uni- 
versal city  manager,  has  returned  home 
after  hospitalization  at  Clarkson. 

Arnold  Johnson,  exhibitor  at  Onawa,  re- 
ported his  wife  is  still  hospitalized  in 
Sioux  City  . . . Mona  Pace,  exhibitor  at 
Malvern,  visited  the  Row  and  said  she  is 
feeling  fine  after  a recent  illness. 

George  March,  exhibitor  at  Vermillion, 
S.  D.,  was  in  town  with  his  daughter, 
getting  ready  to  send  her  back  to  Mills 
College  in  California,  where  she  is  a 
sophomore  . . . Opal  Woodson,  United 
Artists  office  manager,  was  back  on  the 
job  after  a vacation  in  Colorado,  where 
she  ran  into  a snow  storm.  After  some 
doing,  she  got  to  visit  the  Earl  Kerrs  at 
Pine,  Colo.  The  Kerrs  were  without  elec- 
tricity for  22  hours  and  had  to  eat  and 
heat  by  their  fireplace. 

Harry  Humphrey  has  been  elected  presi- 
dent of  Cinema  16,  an  amateur  photog- 
raphers club  which  has  showings  of  mem- 
bers’ excellent  movies  at  Joslyn  Memorial 
Museum.  Harry  is  the  husband  of  Mrs. 
Esther  Green  Humphrey  of  FEPCO  Thea- 
tre Advertisers  . . . Exhibitors  on  the  Row 
included  Nebraskans  Harry  Hummel, 
Scribner;  Charles  Thoene,  Lyons;  Sid  Met- 
calf, Nebraska  City;  Clarence  Frasier, 
Havelock;  Frank  Hollingsworth,  Beatrice; 
Adolph  Rozanek,  Crete;  Phil  Lannon,  West 
Point,  and  lowans  S.  J.  Backer,  Harlan; 
John  Rentfle,  Audubon;  Arnold  Johnson, 


Onawa,  and  Byron  Hopkins,  Glenwood  and 
Villisca. 

Ira  Crain  of  the  Bonham  Theatre  at 
Fairbury  is  also  on  the  advertising  staff 
of  the  Fairbury  News  . . . Frank  Hollings- 
worth of  the  Holly  Theatre  at  Beatrice 
brought  his  wife  home  from  California, 
where  she  had  been  visiting  their  daugh- 
ter and  family.  The  daughter  and  her 
child  are  okay  after  an  accident.  A truck 
being  towed  broke  loose  and  crashed  into 
their  car  while  they  were  parked  in  a 
filling  station  . . . Walt  Jancke,  city  man- 
ager for  Nebraska  Theatres  in  Lincoln, 
reported  his  son  Ed  is  now  in  San  Fran- 
cisco. 


DES  MOINES 

J^anager  Jack  Slingluff  shuttered  the 
drive-in  at  Charles  City  for  the  winter. 
Coincidentally,  the  closing  picture  was 
“GWTW!” 

Sandler  Theatre  Enterprises  reports  ex- 
tensive remodeling  of  apartments  over  the 
Coed  Theatre  at  Fairfield,  where  20  Par- 
sons college  men  students  will  be  housed. 
With  workmen  on  the  premises.  Bob  Dun- 
nuck,  manager,  has  been  getting  to  work 
earlier  than  usual — around  7 a.  m. — with 
the  carpenters’  crew  . . . Karl  Underwood, 
former  manager  of  Central  States’  drive- 
in  at  Burlington,  has  been  transferred  to 
Chariton  where  he  will  manage  the  Ritz. 
He  replaces  Warren  Moyer. 

The  women’s  committee  of  Variety  held 
its  first  meeting  of  the  fall  season  Sep- 
tember 25  at  the  Standard  Club.  Final 
plans  were  mapped  for  the  rummage  sale 
set  for  October  6 and  for  their  potluck 
scheduled  for  the  7th  . . . Columbia  re- 
ports audience  reaction  was  “very  good” 
after  a sneak  preview  of  “The  Devil  at 
4 O’clock.” 

Herb  Loeffler,  head  of  purchasing  and 
maintenance  at  Central  States  for  the 
last  13  years,  has  left  to  enter  business 
at  Mason  City.  Herb  and  his  wife  Dorothy 
will  make  their  home  at  Clear  Lake  . . . 
Central  States  Drive-In  King  of  the 
Month  for  August:  Ray  Langfitt  of  Al- 
gona. 

Elmer  Svendsen  has  reopened  the  Roxy 
at  Alta  after  a late  summer  month’s  va- 
cation . . . Fred  Armington,  formerly  with 
MGM  in  Des  Moines,  visited  here  recently. 
He  now  is  associated  with  MGM  in  New 
Orleans  . . . Jim  Gray,  manager  of  the 
Pastime  Theatre  at  Maquoketa,  was  called 
to  Indiana  because  of  the  illness  of  his 
father. 

Ben  Marcus,  Columbia’s  midwest  division 
manager,  was  slated  to  visit  the  Des 
Moines  exchange  office  . . . Eugene  Jacobs, 
manager  at  United  Artists,  attended  the 
UA  regional  meeting  in  Chicago  . . . Bill 
Lyons,  Columbia  office  manager,  spent 
an  “at-home”  vacation  . . . Gloria  Heath- 
cote,  booker  steno  at  Columbia,  vacationed 
for  a week  in  New  England  . . . R.  M. 
Wilkenson,  Universal  regional  sales  man- 
ager, was  in  for  talks. 


Strother  Martin,  character  actor,  has 
been  signed  for  a top  featured  role  in 
John  Ford’s  production,  “The  Man  Who 
Shot  Liberty  Valance.” 


LINCOLN 

^arl  Clausson,  retired  railroader  and 
doorman  at  the  Varsity  Theatre,  is 
back  on  the  job  after  being  hospitalized 
for  three  weeks. 

Dan  Flanagan,  manager  of  the  84th  and 
O Drive-In,  has  his  300  car  heatres  oiled 
up  and  ready  for  service  when  cold  weather 
comes.  The  drive-in  began  its  first  reserved 
speaker  .showing  Wednesday,  September 
20,  with  “real  good  interest  from  patrons 
preceding  the  opening.”  The  picture: 
“Exodus,”  scheduled  for  a week’s  run  on 
the  reserved-speaker  status.  Dan  says  “The 
Pleasure  of  His  Company”  is  scheduled  as 
the  following  feature. 

Now  that  Bert  Cheever,  State  manager, 
and  his  staff  have  redone  their  theatre’s 
800  seats,  he  is  tackling  another  seat 
project — the  1,000  seats  in  the  Varsity 
Theatre.  Bert  got  in  a good  start  the  past 
two  weeks  as  he  took  the  last  third  of  his 
vacation.  Gene  Buhrdorf  filled  in  for  him 
at  the  State. 

Word  is  going  around  Lincoln  that 
opening  scenes  in  “Back  Street,”  starring 
Susan  Hayward  and  John  Gavin,  have 
been  shifted  from  “Omaha”  to  “Lincoln.” 
A columnist  here  notes  “actual  filming 
will  probably  have  been  in  California, 
however.” 

Downtown  Lincoln  movie  houses  offered 
patrons  some  good  filming  with  “Fanny” 
at  the  Varsity,  “Come  September”  at  the 
Cooper  Foundation’s  Stuart,  and  “Never 
on  Sunday”  opening  September  20  at  the 
State.  The  last  followed  a four-week  run 
of  Disney’s  “Nikki.”  “Fanny”  got  off  to  a 
good  start  when  the  Varsity  and  radio 
station  KFOR  cosponsored  a mothers’ 
morning  preview  show  the  same  day  chil- 
dren went  back  to  school.  Walt  Jancke 
observed  the  apparent  grandmother-aged 
patrons  enjoyed  “Fanny,”  too,  along  with 
the  doughnuts  and  coffee  bonus. 

Walt  Jancke,  city  manager  of  Nebraska 
Theatre  Corp.,  was  to  be  among  a party 
of  Lincoln  businessmen  being  flown  by 
Lincoln  Air  Force  Base  personnel  to  the 
Air  Academy  at  Colorado  Springs  Wednes- 
day, September  27.  The  next  day  the  group 
was  to  go  on  to  Cheyenne,  Wyo.,  to  visit 
the  Atlas  missile  bases  at  Francis  Warren 
Air  Force  Base.  Walt  is  active  in  the  Lin- 
coln Air  Force  Base  coordinating  council 
and  works  closely  with  the  air  base  in 
his  job  as  Lincoln  Chamber  of  Commerce 
publicity  and  public  relations  chairman. 
The  jaunt  still  would  not  take  Jancke  as 
far  west  as  San  Francisco  where  his  son 
Ed  is  spending  the  first  half  of  the  college 
year.  Ed  and  Charles  Teasdale,  also  of 
Lincoln,  decided  to  put  school  books  aside 
for  a semester  and  work  in  San  Francisco. 

Philip  Abbott,  former  Lincolnite  now 
familiar  to  television  audiences,  is  cur- 
rently starring  in  a new  film,  “Sweet  Bird 
of  Youth.” 


'Dr.  Chapman'  Is  Chosen 

HOLLYWOOD — Andrew  Duggan,  under 
contract  to  Warner  Bros.,  has  been  set  by 
producer  Richard  Zanuck  for  the  role  of 
Dr.  George  C.  Chapman  in  “The  Chap- 
man Report.”  Duggan  recently  completed 
top  roles  in  WB’s  “Merrill’s  Marauders” 
and  “House  of  Women.” 


NC-4 


BOXOFFICE  ::  October  2,  1961 


ADLINES  & EXPLOITIPS  ^ 

ALPHABETICAL  INDEX  || 

EXHIBITOR  HAS  HIS  SAY  g 

FEATURE  RELEASE  CHART  g 

FEATURE  REVIEW  DIGEST  1 

SHORTS  RELEASE  CHART  g 

SHORT  SUBJECT  REVIEWS  ^ 

REVIEWS  OF  FEATURES  || 

SHOWMANDISING  IDEAS  || 


THE  GUIDE  TO  § BETTER  BOOKING  AND  B U S I N E S S - B U I L D I N G 


Theatre  Runs  Saturday  Matinee  Bus  Service 


Kids  in  Theatreless  Area 
Are  Given  Transportation 
To  Shows  at  a Roundtrip- 
Combination  Rate 

Following  the  reopening  of  schools,  the 
Bala  Theatre’s  Saturday  matinee  bus  serv- 
ice was  resumed  on  a larger  scale  under 
the  direction  of  Bob  Anderson,  manager. 
The  Bala  bus  operated  for  37  weeks  until 
the  close  of  school  at  the  beginning  of 
the  summer. 

The  Bala  Theatre  in  the  Bala  Cynwyd 
section  of  Philadelphia  is  an  A.  M.  Ellis 
Theatres  operation. 

1,500  KIDS  IN  AREA 

The  need  for  the  service  came  from  the 
fact  that  in  the  Wynnefield  section  several 
miles  distant  there  are  an  estimated  1,500 
kids  with  no  theatre  to  attend.  These 
children  either  have  to  walk  to  Bala,  since 
there  is  no  public  transportation,  or  use 
public  transit  to  the  Bala’s  opposition. 

“Very  few  walked  to  the  Bala  or  took 
a bus  to  the  opposition  theatre,  and  there- 
fore constituted  a lost  audience,’’  Ander- 
son reports. 

First  obtaining  the  cooperation  of  two 
PTA  groups  in  Wynnefield,  and  distribu- 
tion of  heralds  and  schedules  in  the  schools 
by  the  faculty  members  themselves,  the 
Bala  Theatre  launched  what  Anderson 
and  his  colleagues  regard  as  the  first 
regularly  scheduled  theatre  bus  service 
anywhere.  Under  Manager  Anderson’s  ar- 
rangement two  matinee  showings  are  held 
starting  at  12:30  and  2:30  to  accommodate 
the  bus  shuttle,  which  leaves  regular  stops 
in  Wynnefield  every  half  hour. 

LIKE  A CONTINUOUS  RUN 

Children  arrive  in  bus  loads  all  during 
the  first  show,  and  they  are  instructed  to 
leave  the  theatre  as  soon  as  they  have 
seen  a complete  program  (it’s  just  like  the 
regular  continuous  run),  and  board  the 
bus  for  return  home. 

Mamas  are  fearful  their  small  fry  may 
wander  or  dilly-dally,  so  a manifest  sheet 
is  maintained  on  the  bus,  on  which  the 
number  of  kids  boarding  the  bus  at  each 
stop  is  recorded,  then  checked  off  on  a 
return  trip.  This  system  (see  accompany- 


Here, in  pictures,  is  the  story  of  the  Bala  Theatre  Saturday  matinee  bus  service.  At  left  is  one  of  the 
heralds,  which  are  distributed  under  the  auspices  of  the  PTA  in  the  area  serviced  by  the  buses.  These 
heralds  are  on  the  small  size,  4x8  inches.  The  ruled  form  is  a manifest  card  which  the  bus  driver 
fills  out  on  all  trips,  checking  the  number  getting  on  at  each  stop  and  again  when  they  get  off.  Also 
reproduced  are  a schedule  card,  distributed  at  the  schools  and  to  parents,  and  a combination  round- 
trip  bus — theatre  admission  ticket. 

ing  reproduction  of  the  manifest  card) 
works  without  a flaw,  Anderson  reports. 

The  regular  kid  price  at  the  Bala  is  25 
cents.  The  young  bus  service  patrons  may 
buy  a ticket  on  boarding  the  bus  for  50 
cents,  good  for  the  roundtrip  and  theatre 
admission. 

NEVER  MISSED  A TRIP 

During  the  1960-61  season  the  service 
continued  for  37  weeks,  never  missing  a 
trip  despite  bad  winter  weather.  The  buses 
are  operated  by  the  Mers  White  Way  Tours 
on  a flat  rate. 

“The  Bala’s  kiddy  business  was  doubled 
during  the  37-week  period,”  Anderson  re- 
ports, “and  in  addition  we  drew  tremen- 
dous adult  goodwill  throughout  the  serviced 
area.” 

In  addition  to  z’esuming  service  in 
Wynnefield  September  16,  Anderson  ex- 
panded into  the  Gladwynne  area  north  of 
the  theatre  with  a carbon  copy  of  the 
Wynnefield  service,  operated  by  the  Red 
Arrow  Lines. 

The  summer  suspension,  Anderson  ex- 
plains, was  a result  of  the  departure  by 
many  of  the  young  folk  in  the  Wynnefield 
section  to  summer  camps,  etc. 


The  Bala  Theatre  Saturday  matinee  bus  unloads  a 
group  of  children  at  the  theatre. 


Antique  Honeymooners! 

Manager  Robert  White  of  the  Majestic 
Theatre  in  Dallas  found  a beautiful  an- 
tique convertible  (a  photo  reminds  us  of 
a 1928  LaSalle)  attired  a young  couple  as 
a bride  and  groom  and  drove  around  the 
city  with  signs  fore  and  aft,  and  on  the 
sides  plugging  “The  Honeymoon  Machine.” 
The  bridal  couple  rode  in  the  rumble  seat. 


BOXOFFICE  Showmandiser  ::  Oct.  2,  1961 


— 157  — 


1 


Multi-Step  Campaign  Starts  Alakazam' 
On  Way;  Name-the-Monkey  Included 


A fireworks  barrage-type  of  promotion 
ushered  in  “Alakazam  the  Great”  at  the 
Paramount  Theatre  in  Buffalo.  An  im- 
pressive total  of  many  ad -promotion  steps 
were  carried  out  by  the  AB-PT  topnotchers 
in  the  lake  city,  Art  Ki'olick,  district  man- 
ager; Charles  B.  Taylor,  ad-pi'omotion  di- 
rector, and  Edward  Meade,  the  Paramount 
manager. 

Animated  and  gaily  decorated  color  dis- 
plays were  used  in  the  lobbies  of  the  Para- 
mount and  Center  theatres  (also  an  AB-PT 
downtown  operation)  for  three  weeks  in 
advance.  The  local  distributor  of  the  re- 
cordings of  the  “Alakazam”  music  placed 
record  streamers  in  western  New  York 
music  stores;  the  local  Catholic  weekly,  with 
a huge  circulation  in  the  city,  used  a color- 
ing contest ; a local  taxi  company  displayed 
three-color  silk-screen  posters  on  all  cabs 
two  weeks  in  advance,  and  local  disc 
jockeys  used  the  recordings  of  “Alakazam” 
music  two  weeks,  with  plugs  for  the  theatre 
and  the  date. 

Radio  station  WGR  played  host  to  200 
kiddy  listeners-in  on  opening  day.  Two 
WGR  deejays,  operating  from  a mobile 
station  in  a busy  shopping  plaza,  an- 
nounced several  times  daily  for  a week  that 
the  first  200  youthful  listeners-in  writing 
to  the  station  would  be  their  guests  at  the 
opening. 

A young  man,  dressed  in  a monkey  cos- 
tume, with  appropriate  posters,  visited  all 
the  downtown  intersections  handing  out 
inflated  balloons  on  a stick,  “Alakazam” 
rings,  badges  and  star  photos  of  Frankie 
Avalon  and  Dodie  Stevens  were  given  away 
on  the  first  two  days.  The  star  photos  were 
given  away  by  TV  stations  via  teenage 


audience  participation  shows. 

WGR-TV  arranged  to  have  Bob  Wells, 
emcee  of  a daily  Yankee  Doodle  Time  show 
sponsored  by  a large  local  department 
store,  give  away  guest  tickets  daily  for  a 
week  in  advance.  Those  interviewed  in  the 
audience  received  the  tickets,  along  with 
other  gifts,  and  the  theatre  and  picture  re- 
ceived a plug  each  time. 

A large  illuminated  lobby  display  featur- 
ing a live  six-month-old  squirrel  monkey. 
A local  radio  station  was  tied  in  with  the 
monkey  stunt.  The  station  suggested  that 
listeners-in  see  the  display  and  suggest  a 
name  for  the  monkey.  The  monkey  later 
was  presented  to  the  zoo  with  press 
coverage. 

Radio  spots  were  carefully  selected  to 
reach  the  best  audience  for  this  cartoon 
feature  film.  In  addition  to  the  use  of 
radio  platter  spots,  the  announcers  con- 
cluded their  announcements  with  com- 
ments in  their  own  words,  similar  to  a per- 
sonal endorsement,  thus  making  the  spots 
more  effective.  Certain  types  of  kiddy 
shows  were  selected  for  the  TV  spots, 
namely  Felix  the  Cat,  The  Three  Stooges 
and  the  Magic  Land  of  Alakazam. 

Colored  lights  and  animation  were  in- 
corporated into  the  large  front  display. 


Free  Merchants  Matinee 

In  cooperation  with  the  Colony  Mer- 
chants Ass’n,  the  Colony  Theatre  at  Toledo, 
Ohio,  offered  a two-hour  cartoon  jamboree 
for  children  Saturday  morning,  September 
2,  so  that  parents  could  do  their  shopping 
at  the  Colony  stores  while  the  children 
were  enjoying  a free  film.  Tickets  were 
distributed  without  charge. 


When  "Voyoge  to  the  Bottom  of  the  Sea"  opened  ot  Hunt's  Strand  Theatre  in  Wildwood,  N.J.,  Strand 
Manager  Fred  Beyer  had  the  sea  right  at  his  doorstep,  so  to  speak,  and  being  somewhat  of  a skin- 
diver  himself,  what  was  more  natural  than  a sea  stunt.  The  above  picture,  widely  published  along  the 
jersey  shore  (Atlantic  City  Press,  Evening  Bulletin,  Wildwood  Leader,  Cape  May  Star  and  Wave  and 
the  Cape  May  Register),  illustrates  the  promotion.  Five  skin-divers,  including  Manager  Beyer,  emerged 
from  the  surf  corrying  "Voyoge"  film  cans  and  proceeded  to  the  beach  where  they  were  greeted  by 
Mayor  James  of  Wildwood  and  hundreds  of  vacationists.  Radio  station  WCMC  had  a mon  with  a 
portable  transmitter  on  hand  to  broadcast  the  event  direct  from  the  beach. 


Jeeps  are  distinctive  enough  to  get 
attention  on  city  streets,  yet  common 
enough  to  be  comparatively  inexpensive. 
Here  the  utility  vehicle  is  seen  in  two 
picture  ballyhoos.  Above,  a jeep  pro- 
moted by  Harry  Gaines,  manager  of 
the  State  in  Denison,  Tex.,  was  filled 
with  girls  and  boys  and  sent  around 
town  plugging  “The  Last  Time  I Saw 
Archie.”  Gaines  also  sawed  2x4s  into 
brick  sizes,  painted  the  pieces  gold  and 
distributed  them  to  all  radio  stations 
and  the  newspaper  office  as  “gold 
bricks”  with  copy:  “Regards  from  the 
greatest  Gold  Brick  of  them  all  . . . 
Archie.” 

Below,  is  a jeep  driven  by  a girl  at- 
tired as  a bride,  who  traveled  the 
streets  of  Milwaukee  with  a sign,  “We’re 
Looking  for  Rock  Hudson ! Star  of 
‘Come  September’,”  which  was  coming 
to  the  Riverside  Theatre. 


New  Orleans  Promotion 
Mixup  Is  Clarified 

Pretty  Kathy  Price,  New  Orleans  model 
oft-used  for  promotion  gimmicks  by  show- 
men in  that  southern  city,  so  took  the  eye 
of  the  Showmandiser  editor  that  a resul- 
tant garble  of  theatremen’s  names  occured. 
(September  18  issue.)  Kathy  promoted 
“Bimbo  the  Great”  for  RKO  Orpheum 
Manager  Asa  Booksh  and  his  assistant 
Carl  Cudia,  and  she  was  used  to  bally  “The 
Honeymoon  Machine”  at  Loew’s  State  for 
that  theatre’s  manager,  Frank  Henson,  and 
his  assistant,  Bobby  Ragsdale.  The  story 
named  Henson  and  Ragsdale  as  being  at 
the  Orpheum  and  neglected  to  mention 
Booksh  and  Cudia. 


His  Sixth  Opera  Festival 

Luke  Hoffman,  manager  of  the  Broad 
Theatre  in  Philadelphia,  launched  his 
sixth  opera  festival  early  in  September. 


2 


— 158  — 


BOXOFFICE  Showmandiser  ; ; Oct.  2,  1961 


Excellent  Promotion 
For  Family  Type  Film 

Two  weeks  befoi'e  the  opening  of  “Esca- 
pade in  Japan”  at  Panorama  Theatre  in 
Van  Nuys,  a commvmity  in  the  Los  Angeles 
complex,  kiddy  patrons  carried  home 
-Bv  sealed  envelopes  addressed  in  important- 
looking  24-point  type: 

ATTENTION:  MOM  AND  DAD  . . . 
FROM  THE  MANAGER,  PANORAMA 
THEATRE. 

Inside,  in  blackface  18-point  type  was 
this  message  on  an  8x11  letterhead: 


A PERSONAL  LETTER  TO  MOM  AND 
DAD: 

FROM:  THE  MANAGER  OF  THE 

PANORAMA  THEATRE 

IT  IS  AN  EXTREME  PLEASURE 
WHEN  A MANAGER  DISCOVERS  A 
PICTURE  THAT  IS  CUSTOM  MADE 
FOR  CHILDREN,  AND  THE  EN- 
THUSIASM IS  SO  GREAT  THAT 
HE  HAS  TO  FIND  AN  UNUSUAL 
WAY  TO  GET  THE  MESSAGE  HOME 
TO  THE  PARENTS,  SO  THEY  WILL 
NOT  FORGET  THE  TIME,  PLACE, 
AND  DATE  FOR  SUCH  UNUSUAL 
ENTERTAINMENT. 

I AM  REFERRING  TO  THE  VERY 
WONDERFUL  “ESCAPADE  IN 
JAPAN,”  STARRING  TERESA 
WRIGHT,  CAMERON  MITCHELL 
AND  JON  PROVOST. 

WE  ARE  VERY  GRATIFIED  TO 
KNOW  THAT  YOUR  CHILD  AT- 
TENDS THE  PANORAMA  THEATRE, 
AND  WE  TRY  TO  NEVER  BETRAY 
YOUR  CONFIDENCE  AND  TRUST 
IN  US.  THEREFORE  WE  TAKE  THIS 
MEANS  TO  ADVISE  YOU  THAT 
“ESCAPADE  IN  JAPAN”  HAS  OUR 
PERSONAL  STAMP  OF  APPROVAL. 


SINCERELY, 

STAN  LIVINGSTON, 
Manager 

The  playdate  and  scene  mat  followed, 
below  which  was  (in  black  type  again) : 
“Sorry,  No  Adults  Admitted  Unless  Ac- 
companied by  a Child  at  all  Children 
Matinees.” 

This  is  an  excellent  means  of  promoting 
pictui-es  with  a family  appeal  or  good 
kiddy  angle,  Livingston  reports.  He  sent 
3,500  of  the  letters  described  above  home 
with  the  kids,  asking  the  youngsters  not 
to  open  the  envelopes. 

On  the  back,  Livingston  had:  “Before 
or  After  the  Show  . . . For  the  Best  Italian 
Food  in  the  Valley  . . . It’s  Chi  Chi’s,  2 
Doors  North  of  the  Panorama,  Dining 
Room  and  Food  to  Go,”  which  paid  for 
the  promotion. 


Greatest  Dog  Contest 

Everyone  thinks  his  dog  is  the  best  in 
the  world,  and  that  was  just  what  Man- 
ager Tony  Anderson  was  counting  on 
when  he  staged  a “Greatest  Dog”  contest 
at  the  Pontiac  Theatre  in  Saranac  Lake, 
N.Y.,  in  behalf  of  “Nikki,  Wild  Dog  of 
the  North.”  With  the  cooperation  of  the 
local  radio  station,  Anderson  had  the  kids 
write  in  letters  telling  why  their  dogs  were 
the  best.  The  five  who  wrote  the  best  let- 
ters received  prizes. 


CITATIONS  FOR  AUGUST-SEPTEMBER  1961 

Anthony  J.  Gasvoda  Jr.,  owner,  Hiawatha  Drive-In,  Chassell,  Mich.  His  enterprise 
and  industry  puts  his  theatre,  and  movies  in  general,  on  the  air  weekly  in  his 
personally  conducted  30-minute  Movie  Log  program. 

J.  Louis  Smith,  owner,  Iowa  Theatre,  Jefferson,  Iowa.  His  campaign  on  “Cimarron” 
is  cited  for  its  success  in  making  this  attraction  “come  to  life”  throughout  the 
county. 

• 

W.  J.  Straub,  manager.  Paramount  Theatre,  Glens  Falls,  N.  Y.  Awarded  a Box 
OFFICE  Citation  for  getting  eight  theatres  in  the  Lake  Ceorge-Clens  Falls  summer 
resort  area  to  publish  a weekly  Movie  Guide  circular. 

John  Reidt,  manager,  Esquire  Theatre,  Sacramento,  Calif.  An  original  idea,  his 
“talking  mailbox”  caused  much  comment  for  “The  Last  Sunset.” 

Arthur  Barnett,  veteran  showman.  New  Orleans  (Airline  Drive-In  \.  For  origin- 
ality in  ads  for  Ghost  Party  show  and  other  attractions. 

George  C.  Wilson  HI,  head  of  Wilson  Theatres,  Tyrone,  Pa.  Jackpot  Touchdown 
promotion  which  he  devised  to  capitalize  on  the  opening  of  the  college  football 
season. 


Russell  Newton,  manager,  Capitol  Theatre,  New  London,  Conn.  Proficiency  in 
general  promotion. 

S.  L.  SoRKiN,  manager,  RKO  Keiths  Theatre,  Syracuse,  N.  Y.  For  his  campaigns 
on  “The  Ladies  Man”  and  “David  and  Goliath.” 

Bob  Scott,  owner,  77  Drive-In,  Cameron,  Tex.  After  his  Milam  Theatre  was  de- 
stroyed by  fire  shortly  after  he  purchased  it,  this  young  exhibitor  is  making  a 
comeback  through  showmanship  in  behalf  of  his  outdoor  theatre. 

John  Harvey,  manager.  Center  Theatre,  Oklahoma  City.  For  his  striking  displays 
and  outdoor  promotion  on  “The  Master  of  the  World.” 

G.  L.  Christenson,  manager,  Capitol  Theatre,  Yarmouth,  N.  S.  Helps  bring  in  extra 
revenue  to  his  theatre  through  his  Merchants  Community  Club,  which  sponsors 
a monthly  merchandise  giveaway  at  the  theatre. 

Ann  Belfer,  publicist  for  the  St.  Francis  and  Paramount  theatres,  San  Francisco. 
Cited  for  her  promotion  of  “Fanny.” 

Linn  B.  Smeal,  manager,  Schine’s  Riviera  Theatre,  Rochester,  N.  F.  Group  sales 
promotion  for  “Exodus.” 

Joe  Isabell,  Pioneer  Theatre,  Falfurrias,  Tex.  Float  for  “Pepe”  he  constructed  for 
the  Golden  Fiesta  parade. 

Mae  a.  Jensen,  manager,  Rio  Theatre,  Wharton,  Tex.  Displays  she  designed  for 
“One  Hundred  and  One  Dalmatians.” 

Jack  A.  Vereen,  manager,  Bordertown  Drive-In,  El  Paso,  Tex.  Lobby  display  for 
“House  of  Fright”  and  “Dr.  Blood’s  Coffin.” 


Japanese  Painting  Exhibit  Hypnotist  One-Nighter 


Tie  in  with  a local  art  school  for  an  ex- 
hibition of  Japanese -style  art  in  your 
lobby.  Offer  prizes  to  students  for  entries 
of  Japanese  art.  Invite  local  art  experts  to 
judge  the  exhibit,  selecting  the  top  five 
paintings.  Give  a special  “Bridge  to  the 
Sun”  award  for  first  prize  at  your  opening. 
Have  local  TV  station  feature  names  of  the 
entries  on  a show. 


The  Bala  Theatre  in  Bala  Cynwyd  sec- 
tion of  Philadelphia  took  a flyer  into  the 
unusual  on  a Tuesday  night  showing,  when 
it  presented  Seymour  Frank,  hypnotist,  on 
the  stage.  He  is  well  known  around  the 
summer  hotel  circuit.  The  novelty  feature 
composed  of  silent  screen  comedies.  “When 
Comedy  Was  King,”  plays  with  the  one- 
night  stand. 


BOXOFFICE  Showmandiser  ::  Oct.  2,  1961 


— 159  — 


3 


1 

Is  It  Looks  To  U 

By  KROGER  BABB 

A Showman's  Views  on  Merchandising  Motion  Pictures 

Kid  Show  Allractions 
Listed  by  Popularity 

To  make  sure  that  the  contacts  which 
helped  make  the  kiddy  shows  successful 
during  the  past  season  did  not  stray  away 
during  the  summer,  the  Bala  Theatre  in 
Philadelphia  sent  out  a letter  to  all  PTA 
groups,  school  principals.  Mothers  Superior, 
Scout  leaders,  etc.,  about  30  in  all.  The 
Saturday  matinees  are  discontinued  during 
the  summer  because  most  of  the  kids  in 
the  Bala  area  are  at  camps,  etc.,  during  the 
summer. 

To  each  letter  was  attached  a list  of  the 
pictures  shown  at  the  matinees  to  let  the 
people  know  what  their  kids  enjoyed.  This 
list,  with  titles  named  in  order  of  their 
popularity,  follows: 

1.  101  DALMATIANS  (Walt  Disney  Cartoon  feature.) 

2.  GORGO  (Top  grade  science-fiction  entry.) 

3.  THE  SWISS  FAMILY  ROBINSON  (Disney  version 
of  the  classic.) 

4.  THE  ALAMO  (Historical  western  with  John 
Wayne.) 

5.  POLLYANNA  (Disney  version  of  the  classic.) 

6.  HAND  IN  HAND  (English  made  story  of  re- 
ligious understanding.) 

7.  JOURNEY  TO  THE  CENTER  OF  THE  EARTH 
(The  Jules  Verne  classic.) 

8.  THE  BATTLE  IN  OUTER  SPACE  (Japanese  ver- 
sion of  the  space-age.) 

9.  ATTACK  OF  THE  PUPPET  PEOPLE  (Interesting 
science-fiction  idea.) 

10.  CARTOON  CARNIVAL  (20  assorted  cartoon 
short  subjects.) 

11.  ABBOTT  & COSTELLO  MEET  JACK  AND  THE 
BEANSTALK. 

12.  ABBOTT  & COSTELLO  MEET  THE  KEYSTONE 
COPS. 

13.  TARZAN'S  GREATEST  ADVENTURE. 

14.  TOM  THUMB  (Musical  version  of  the  chil- 
dren's classic.) 

15.  TARZAN'S  FIGHT  FOR  LIFE. 

16.  THE  7TH  VOYAGE  OF  SINBAD  (Sea  odventure 
based  on  Sinbad  the  Sailor.) 

17.  THE  BEST  OF  WALT  DISNEY  (Assorted  live 
and  cartoon  short  subjects.) 

18.  WHEN  COMEDY  WAS  KING  (Silent-picture 
slapstick  comedy.) 

19.  YELLOWSTONE  KELLEY  (Interesting  Australian 
'western.') 

20.  STOP,  LOOK  AND  LAFF  (The  Three  Stooges.) 

21.  THE  THREE  WORLDS  OF  GULLIVER  (Adventures 
based  on  Gulliver's  Travels.) 

22.  CIMARRON  (Edna  Ferber's  historical  western.) 

23.  PRINCE  VALIANT  (A  tale  of  King  Arthur's 
Round  Table.) 

24.  ALIAS  JESSE  JAMES  (Bob  Hope's  hilarious  ver- 
sion of  the  famous  outlaw.) 

25.  TARZAN  THE  MAGNIFICENT. 

26.  HAVE  ROCKET  WILL  TRAVEL  (The  Three 
Stooges  enter  the  space  age.) 

27.  LITTLE  RASCALS  VARIETIES  (Musical  revue 
with  the  Our  Gang  Kids.) 

28.  THE  MERRY  ANDREW  (Danny  Kaye  as  an 
Italian  circus  clown.) 

29.  The  ADVENTURES  OF  ROBIN  HOOD. 

30.  TREASURE  OF  BENGAL  (Adventure  in  India 
with  Sabu  the  Elephant  Boy.) 

31.  DAVY  CROCKET. 

32.  THE  HAPPY  ROAD  (Gay  little  story  about  two 
French  children.) 

33.  MY  DOG  BUDDY  (Lossy-type  adventure  of  a 
boy  and  his  dog.) 

Manager  Robert  Anderson  concluded  the 
letter  with: 

“As  you  can  see,  we  tried  to  please  both 
the  children  and  their  parents  and  con- 
sidered it  a very  successful  season.  This 
listing  may  be  of  help  to  you  in  future 
summer  seasons. 


Canadian  Money  at  Par 
The  Mount  View  Drive-In  at  Winsooki, 
Vt.,  advertises  “Canadian  Money  Accepted 
at  Par  Value.” 

4 


THERE  IS  A GOOD  AND  strong  argu- 
ment on  the  part  of  theatremen  that  a title 
can  make  or  break  a motion  picture.  No 
one  argues  this  point;  therefore,  the  ex- 
hibitor cannot  understand  why  some  of  the 
producers  and/or  writers  come  up  with 
some  of  the  titles  that  they  do.  Any  the- 
atre manager  can  quickly  name  you  a 
dozen  or  more  so-so  films  that  he  has 
recently  played  to  good  and  profitable 
grosses,  all  because  their  titles  “caught  on” 
with  the  public.  Then,  they  will  list  a dozen 
or  more  excellent  motion  pictures  with  fine 
story  value,  excellent  production  quality, 
and  even  big-name  stars,  that  did  a com- 
plete bomb  simply  because  the  titles  were 
unsaleable.  “Why  do  your  Hollywood 
friends  insist  upon  using  such  outrageous 
titles  as  some  of  them  do?”  a circuit  owner 
asked  us  the  other  day. 

— 0 — 

IT’S  LIKE  NAMING  your  children. 
Mothers  and  fathers  can  usually  agree,  just 
as  can  writers  and  producers.  But  the  rest 
of  the  world  is  not  always  in  accord.  Ex- 
hibitors must  not  mislead  themselves  into 
believing  that  they  could  do  a better  job. 
They  would  make  just  as  many  boo-boos  as 
producers  do.  We’re  all  human.  The  few 
exhibitors  who  have  ventured  into  the  field 
of  production  prove  this.  Right  now,  a 
southern  theatre  owner  has  a right  good 
homemade  picture  in  distribution  and,  with 
the  prevailing  shortage  of  product,  one 
would  think  his  fellow  theatre  owners 
would  kiss  him  for  dropping  around  and 
bringing  them  a good  picture.  Yet,  the 
opposite  is  true.  They’re  turning  their 
backs  on  this  fellow-exhibitor  turned- 
producer,  not  because  of  terms,  but  be- 
cause of  his  film’s  title.  Even  newspapers 
are  refusing  to  publish  it  and  radio  stations 
refuse  to  air  it.  We  repeat,  it’s  a good  pic- 
ture but  he  calls  it  “Poor  White  Trash.” 

— o — 

LIKE  PICTURES,  TITLES  can  only  be 
proven  right  or  wrong,  good  or  bad,  by 
public  exposure.  Well  do  we  recall  how 
almost  everyone  turned  thumbs  down  on 
our  choice  of  “Mom  and  Dad”  for  a title 
years  ago.  Too  common,  too  uninteresting, 
too  corny,  they  said.  Yet,  successful 
grosses  proved  otherwise.  The  “same  ex- 
pert” called  his  next  production  “The  Law- 
ton  Story”  and  laid  eggs  all  over  three 
states.  A quick-switch  to  “The  Prince  of 
Peace”  and  the  same  film  grossed  over  six 
million  bucks.  When  we  titled  a female’s 
lost  weekend  “One  Too  Many,”  the  public 
wouldn’t  buy  it.  Yet,  a switch  to  “Mixed- 
Up  Women”  did  boxoffice  tricks.  Another 
blazing  example  was  a film  titled  “Wild 
Weed”  that  went  into  distribution  and 
wouldn’t  gross  its  advertising  costs.  Yet,  a 
switch  to  “She  Should’a  Said  No”  turned 
it  into  a boxofiBce  winner. 

— 0 — 

THE  AMAZING  THING  about  titles  to 
many  of  us  is  the  fact  major  companies 
seldom  switch  titles  after  distribution  be- 
gins. They  can  have  a fine,  entertaining 

— 160  — 


picture  that  is  grossing  next  to  nothing  be- 
cause of  a title  the  public  won’t  go  for,  yet, 
they  never  stop  the  massacre  and  switch 
titles  or  redesign  the  campaign.  A per- 
fectly good  film  ends  up  a big  loser  as  the 
result.  There  are  many  in  this  category 
each  year.  We  recently  chanced  to  visit  a 
theatre  which  was  playing  “Love  Is  Where 
You  Find  It!”  Although  the  published  cast 
included  some  fine  names,  we  had  never 
heard  of  this  film.  When  we  sat  down  in 
the  theatre  to  watch  it  we  were  suddenly 
awakened  to  the  fact  we  were  seeing  “Love 
in  a Goldfish  Bowl.”  During  a later  con- 
versation with  the  theatreman,  we  learned 
he  frequently  retitles  a good  film  that  else- 
where is  proving  a boxoffice  clinker. 
Naturally,  he  has  no  legal  authority  to  do 
this,  but  as  this  exhibitor  put  it,  “Who 
knows,  who  cares — so  long  as  you  send  ’em 
money  I” 


THERE  ARE  ALL  KINDS  of  arguments 
about  what  constitutes  a good  title.  Few  of 
the  pet  arguments  will  hold  water.  Most 
exhibitors  prefer  titles  involving  one,  two 
or  three  words.  Yet,  longer  ones,  such  as 
“Gone  With  the  Wind”  may  hold  house 
records.  Many  exhibitors  get  goose  pimples 
when  a title  involves  the  word  Queen  or 
King.  Others  hate  “gangster”  titles.  All 
dislike  long,  drawn-out  titles.  Many  the- 
atremen make  a good  argument  that  a title 
should  suggest  the  nature  of  the  story, 
cleverly  and  frequently  point  to  “It  Hap- 
pened One  Night”  as  ideal  titling.  No  ex- 
hibitor liked  the  title  “I’ll  Climb  the  Highest 
Mountain,”  yet,  the  film  did  business.  So, 
who  knows  until  the  title  is  tried  and 
tested. 


IT  WOULDN’T  COST  any  great  sum  to 
research  titles.  A select  mailing  list  of 
1,000  persons  in  all  walks  of  life,  and  all 
ages,  in  each  of  our  50  states  easily  could 
be  assembled.  The  producer  could  print  a 
synopsis  of  the  film’s  story  and  accompany 
it  with  eight  or  ten  proposed  titles,  asking 
the  public  to  vote  for  the  title  most  pre- 
ferred, or  to  suggest  a better  one.  The  ma- 
jority choice  of  50,000  scattered  Americans 
would  seldom  prove  wrong.  The  cost  would 
be  under  $5,000  and  it  might  prove  to  be 
money  exceedingly  well  spent.  There  can 
be  no  argument  with  the  fact  that  each 
year  several  fine  pictures  providing  A-1 
entertainment  are  grossing  next  to  nothing 
at  our  boxoffices,  all  because  their  titles 
prove  something  other  than  that  which  the 
public  will  buy. 


Salami  Midgets  Popular 

Danny  Cohen,  manager  for  an  A.  M. 
Ellis  circuit  theatre  in  Philadelphia,  reports 
the  most  popular  prizes  awarded  to  winners 
at  his  Saturday  matinee  contests  are 
midget  salami  sandwiches,  which  are 
furnished  at  no  cost  by  a local  delicatessen. 
The  kids  get  a big  charge  out  of  them  and, 
of  course,  eat  them. 

BOXOFFICE  Showmandiser  ::  Oct.  2,  1961 


An  inferpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  ot  merit.  Listings  cover  current  reviews,  updoted  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
Cinemascope;  ® VistaVision;  © Superscope;  © Naturoma;  © Regalscope;  © Technirama. 
Symbol  O denotes  BOXOFFICE  Blue  Ribbon  Award;  Q color  photography.  For  listings  by 
company  in  the  order  ot  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


tt  Very  Good;  ^ Good;  — Fair;  — Poor;  — Very  Poor. 


2506  ^Absent-Minded  Professor,  The 

(971  Comedy  Drama  BV 

2550 ©Ada  (108)  © Drama  MGM 

2552  After  Mein  Kampf 

(74)  Semidoc'y Brenner 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  AlP 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  20th-Fox 

2514  ©All  in  a Night’s  Work 

(94)  Comedy  Para 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama  Atlantis 

2524  Angel  Baby  (97)  Drama  AA 

2548  Anna's  Sin  (86)  Drama 

English-dubbed  Atlantis 

2496  Another  Sky  (83)  Melodr Harrison 

2549  Armored  Command  (99)  War  Dr AA 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  MGM 

2541  ©Atlas  (84)  Spec.  VistaScope. . Fihngroup 
— B — 

2545  Battle  at  Bloody  Beach,  The 

(SO)  © War  Drama 20th-Fox 

2517  Behind  the  Mask  (85)  Dr Showcorp 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus 

2526  ©Beyond  All  Limits  (100)  Dr Omat 

2531  Beware  of  Children  (SO)  Com AlP 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 
2528  ©Big  Show,  The  (113)  © Dr. . .20th-Fox 
2520 ©Bimbo  the  Great  (87)  Circus  Dr...WB 

2504  Black  Sunday  (84)  Horror  Dr AlP 

2516  Blast  of  Silence  (77)  Drama  U-l 

2560  ©Blood  and  Roses  (74)  @ Dr.  ..Para 

2496  Blueprint  tor  Rsbbery  (88)  Cr Para 

2543  Brainwashed  (78)  Dr AA 

2554  Bridge  to  the  Sun  (112)  Drama  . MGM 
2534  ©By  Love  Possessed  (116)  Drama....  U A 


u 

X 

”c 

0 ^ 

t ^ 

>« 

0 

E 

0 V 

0 OJ 

1% 

a 

O) 

*ivi|  C 

•S'K 
t B 

ew  York 
aily  News 

0 

.0 

ra  ^ 

CD 

xoc 

> 

1^ 

XflC 

O.Z 

Z 0 1 

2-27-61 

++ 

tt 

tt 

tt 

tt 

-f 

tt 

13-f 

8-  7-61 

+ 

+ 

-f 

+ 

+ 

+ 

+ 

7-t- 

8-14-61 

- 

+ 

3+3- 

7-17-61 

+ 

tt 

+ 

tt 

+ 

tt 

9+ 

4-17-61 

+ 

+ 

6+4— 

3-27-61 

++ 

+ 

-f 

+ 

+ 

+ 

-f 

&+ 

3-13-61 

1+1- 

5-15-61 

tt 

Hh 

tt 

+ 

zt 

+ 

8+2- 

7-24-61 

dz 

2+2- 

1-23-61 

+ 

4* 

± 

3+1- 

8-  7-61 

+ 

+ 

2+ 

4-24-61 

tt 

+ 

+ 

tt 

+ 

+ 

9+1- 

7.  3-61 

+ 

1+ 

7-17-61 

+ 

zt. 

+ 

+ 

7+4- 

4-24-61 

+ 

1+ 

4-24-61 

+ 

2+1- 

5-15-61 

tt 

2+ 

6-  5-61 

+ 

+ 

+ 

4+1- 

8-28-61 

+ 

+ 

+ 

+ 

3+1- 

5-22-61 

tt 

+ 

+ 

tt 

+ 

tt 

10+1- 

5-  1-61 

+ 

zt 

+ 

— 

— 

5+5- 

2-20-61 

+ 

+ 

+ 

tt 

tt 

+ 

+ 

9+ 

4-17-61 

+ 

tt 

+ 

7+3- 

9-11-61 

ziz 

+ 

4+3- 

1-23-61 

+ 

+ 

+ 

+ 

+ 

8+1- 

7-10-61 

tt 

tt 

+ 

+ 

7+1- 

8-21-61 

tt 

+ 

+ 

tt 

+ 

7+ 

6-12-61 

+ 

tt 

+ 

+ 

+ 

8+2— 

2512  ©Canadians,  The  (85)  © Dr..  .20th-Fox 

2494  Carry  On,  Constable  (86)  Com..Govn'r 

2495  ©Carthage  in  Flames  (93) 

© Spectacle  Drama  Col 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA 

2497  Circle  of  Deception  (100)  Dr.  20th-Fox 

2558  Claudelle  Inglish  (99)  Dr WB 

2491  Code  of  Silence  (75) 

Melodrama Sterling  World-SR 

2550  Cold  Wind  in  August  (SO)  Dr...Aldart 
2544 ©Come  September  (112)  © Com.... U-l 
2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

2494  ©Cry  for  Happy  (110)  ® Cam Col 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama U-l 

D- 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA 

2559  Day  the  Sky  Exploded,  The 

(80)  Science-Fiction Excelsior 

2512  Days  of  inrills  and  Laughter  (93) 

Comedy  Compilation  20th-Fox 

2514  ©Dead  One,  The  (70)  Horror  SR 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe- America 

2547  Dentist  in  the  Chair  (84)  Com Ajay 

2503  Devil’s  Commandment  (71)  © H0...RCIP 
2508  ©Don  Quixote  (110)  Classic  Dr...  MGM 

2499  Dondi  (80)  Comedy  AA 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA 

— F— 

2520  Fabulous  World  of  Jules  Verne,  The 

(81)  Novelty  Adv WB 

2542  ©Fanny  (133)  Com.  Dr 20th-Fox 

2557  Fast  Set,  The  (84)  Comedy  Audubon-SR 
2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox 


3-20-61 

— 

+ 

+ 

+ 

db 

64-4- 

1-16-61 

+ 

+ 

+ 

3+ 

1-23-61 

zt 

7+6- 

8-14-61 

-f- 

+ 

2+1- 

1-30-61 

+ 

tt 

tt 

+ 

+ 

7+1- 

9-  4-61 

+ 

+ 

4+2- 

1-  9-61 

+ 

1+ 

8-  7-61 

+ 

+ 

+ 

+ 

6+2- 

7-10-61 

tt 

+ 

tt 

tt 

tt 

tt 

11+ 

8-  7-61 

+ 

14- 

1-16-61 

+ 

+ 

+ 

tt 

tt 

+ 

9+1- 

5-  8-61 

iz 

+ 

+ 

+ 

4+1- 

5-  8-61 

tt 

tt 

tt 

+ 

+ 

»+ 

4-22-61 

+ 

+ 

tt 

+ 

7+2- 

9-11-61 

+ 

1+ 

3-20-61 

tt 

+ 

+ 

tt 

± 

tt 

+ 

10+1- 

4-  3-61 

1+1- 

6-12-61 

tt 

+ 

tt 

+ 

6f 

7-24-61 

tt 

+ 

tt 

6+1- 

2-20-61 

1+1- 

3-  6-61 

tt 

tt 

tt 

— 

tt 

tt 

10+1- 

2-  6-61 

+ 

5+4- 

5-22-61 

+ 

4+5- 

12-26-60 

tt 

tt 

tt 

tt 

tt 

tt 

tt 

14+ 

5-  1-61 

tt 

+ 

+ 

+ 

+ 

tt 

tt 

10+ 

7-  3-61 

tt 

tt 

tt 

tt 

tt 

tt 

tt 

14+ 

9-  4-61 

1+1- 

5-15-61 

+ 

— 

+ 

— 

+ 

3+2- 

In  the  summary  H is  rated  2 pluses,  — as  2 minuses. 


2496  Fever  in  the  Blood,  A (117)  Dr WB 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama 20th-Fox 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 
2507  Five  Guns  to  Tombstone  (71)  W’n  . .UA 
2538  Follow  a Star  (102)  Comedy  ....Zenith 

2498' Foxhole  in  Cairo  (68)  Dr Para 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama 20th-Fox 

2495  French  Mistress,  A (91)  Com...F-A-W 
2507  Frontier  Uprising  (68)  W'n  UA 


1-23-61 

44 

+ 

+ 

44 

+ 

+ 

+ 

9+ 

4-  3-61 

+ 

+ 

+ 

+ 

7+3- 

6-  5-61 

+ 

— 

4- 

HK 

5+4- 

3-  6-61 

zt 

ziz 

2: 

■f 

2: 

6-r-5— 

6-19-61 

zi: 

— 

+ 

3+3— 

1-30-61 

+ 

tt 

— 

+ 

7+4- 

7-24-61 

-H- 

± 

4- 

44 

+ 

+ 

tt 

10+1- 

1-23-61 

+ 

+ 

+ 

-1- 

54-1- 

3-  6-61 

-h 

+ 

zt 

+ 

6+3- 

2523  Gambler  Wore  a Gun,  The  (67)  W’n..UA 
2531  Get  Outta  Town  (65)  My. . .Sterling  W’ld 
2533©Gidget  Goes  Hawaiian  (102)  C/M.. Col 


2542 ©Girl  in  Room  13,  The  (79)  ....Astor 
2495  ©Go  Naked  in  the  World 

(103)  © Drama  MGM 

2491  ©Goddess  of  Love,  The  (68) 

© Spectacle  20th-Fox 

2500  Gold  of  the  Seven  Saints  (88) 

Outdoor  Drama WB 

2544  Goodbye  Again  (120)  Or UA 

2498©Gorgo  (76)  © Adv.  Dr MGM 

2481  Great  Impostor,  The  (112)  Dr U-l 

2560  Great  War,  The  (118)  Drama  . . . . Lopert 

2540  Green  Helmet  The  (88)  Ac MGM 

2556  ©Greyfriars  Bobby  (91)  Drama  . . BV 

2529  Gun  Fight  (62)  Western  UA 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure Col 

— H — 

2515  Hand,  The  (61)  Melodrama  AlP 

2488  Hand  in  Hand  (75)  Dr Col 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  AA 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  Cont’l 

2535  Hitler’s  Executioners  (78) 

Documentary  Vitalite 

2499  Home  Is  the  Hero  (83)  Br Showcorp 

2539  Homicidal  (87)  Mys Col 

2546  ©Honeymoon  Machine  (87) 

© Comedy  MGM 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2530 ©House  of  Fright  (80)  C Ho AlP 


2503  It  Takes  a Thief  (94)  Melo. . . Valiant 
2556  Invasion  Quartet  (87)  Com-Dr.  MGM 


5-15-61 

HK 

± 

4+4- 

6-  5-61 

1+1- 

6-12-61 

+ 

— 

+ 

+ 

tt 

tt 

+ 

8+1- 

7-  3-61 

+ 

1+ 

1-23-61 

+ 

tt 

+ 

tt 

+ 

zt 

9+2- 

1-  9-61 

+ 

- 

2+2- 

2-  6-61 

tt 

+ 

-L 

tt 

+ 

+ 

9+1- 

7-10-61 

+ 

+ 

44 

44 

+ 

± 

44 

10+1- 

1-30-61 

tt 

+ 

+ 

+ 

tt 

9+2- 

11-28-60 

tt 

44 

+ 

44 

tt 

44 

+ 

12+ 

9-11-61 

+ 

44 

+ 

4+ 

6-26-61 

+ 

— 

+ 

± 

+ 

6+4- 

8-28-61 

44 

+ 

44 

+ 

44 

8+ 

5-29-61 

+ 

+ 

— 

4+3- 

6-12-61 

tt 

tt 

44 

44 

44 

tt 

44 

14+ 

4-17-61 

+ 

1+ 

12-19-60 

+ 

tt 

tt 

tt 

tt 

44 

44 

13+ 

12-19-60 

+ 

+ 

+ 

6+3- 

3-27-61 

+ 

+ 

+ 

+ 

4+ 

6-12-61 

tt 

3+1- 

2-  6-61 

tt 

+ 

+ 

+ 

5+ 

6-26-61 

+ 

44 

+ 

+ 

tt 

+ 

+ 

9+ 

7-17-61 

tt 

+ 

+ 

44 

44 

44 

+ 

11+ 

2-27-61 

44 

tt 

+ 

tt 

tt 

+ 

104- 

5-29-61 

+ 

— 

dz 

+ 

zt 

5+3- 

2-20-61 

+ 

1+ 

8-28-61 

+ 

+ 

+ 

+ 

6+2- 

2481  Jazz  Boat  (96)  © Dr/Music  Col 

— K— 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama AA 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exclusve 

2507  ©Konga  (90)  Horror  Drama  AlP 


U-28-60  + ct  2; 

-4 

4+2- 

6-26-61  + ± 

44 

4-  + 

6+1- 

6-12-61  + 

3-  6-61  44  + ± 

+ 

44 

1+ 

7+1- 

2533  ©Ladies  Man,  The  (106)  Com 

Para 

6-12-61  44 

± 

+ 

+ 

44 

+ 

zt 

9+2- 

2532  ©Ust  Sunset,  The  (112)  W’n. 
2529  Last  Time  1 Saw  Archie,  The 

U-l 

6-  5-61  44 

dz 

zt 

44 

+ 

+ 

+ 

9+2- 

(98)  Comedy  

UA 

5-29-61  + 

4- 

zt 

44 

+ 

+ 

7+1- 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  

. . Kingsley 

2-27-61  44 

44 

44 

44 

44 

+ 11+ 

2493  ©Little  Angel  (90)  Com-Dr.. 

1-16-61  ± 

+ 

± 

4-43  - 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  

Filmgroup 

10-  3-60  + 

+ 

2+ 

2502  Long  Rope.  The  (61)  © W’n. 

■ 20th-Fox 

2-13-61  + 

44 

zt 

+ 

+ 

7+1- 

2513  Look  in  Any  Window  (87)  Dr.. 

AA 

3-27-61  + 

— 

— 

zt 

zt 

± 

— 

4+6- 

2549  ©Loss  of  Innocence  (99)  Dr. 
2534  ©Love  in  a Goldfish  Bowl  (87) 

Col 

8-  7-61  + 

+ 

44 

+ 

44 

9+ 

Comedy/Songs  

MGM 

6-12-61  + 

+ 

- 

dz 

-4 

6-t-4— 

— M— 

2524  Mad  Dog  Coll  (88)  Ac  Dr 

Col 

5-15-61  + 

+ 

zzz 

+ 

+ 

± 

7+3- 

2552 ©Magic  Boy  (75)  Cartoon  feature.. MGM 

8-14-61  44 

+ 

+ 

+ 

44 

7+ 

2512  Mailbag  Robbery  (70)  Ac.... 

3-20-61  + 

1+ 

2492  Make  Mine  Mink  (101)  Com.. 

1-  9-61  44 

44 

+ 

4 

4- 

44 

9- 

2541  Man  in  the  Moon  (98)  Com... 

Trans-Lux 

7-  3-61  + 

+ 

+ 

+ 

+ 

44 

7+ 

2501  Mania  (85)  Ho.  Dr 

2554  ©Marines,  Let's  Go  (104)  © 

2-13-61  + 

-f 

2+ 

Service  comedy  

.20th-Fox 

8-21-61  ± 

zt 

zt 

5-H- 

BOXOFFICE  BookinGuide  ::  Oct.  2,  1961 


5 


REVIEW  DIGEST 

AND  AlPHABETICAL  INDEX 


in  the  summary  tf  is  rated  2 pluses,  — os  2 minuses. 


Very  Good;  ~t~  Good;  — Foir;  Poor;  — Very  Poor. 


£ 

0 ^ 

>s 

>* 

0 

0 V 

0 oi 

Of 

"iA  ^ 

0 

■l  1 

OJ 

E 

^ 0 
0 S’ 

s 

E 'cQ 

CD 

X ac 

> 

iZ 

X GC 

O.S 

z 0 

2503  Mark  of  the  Devil  (73)  Melo RCIP 

2546  Mary  Had  a Little  (83)  Comedy UA 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama AlP 

2532  Matter  of  Morals,  A (90) 

Drama  UA 

2518  Mein  Kampf  (121)  Documentary  ....Col 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR 

2502  ©Millionairess,  The  (90)  © 

G.  B.  Shaw  Comedy  20th-Fox 

2523  ©Minotaur,  The  (92)  © Ady UA 

2500  Misfits,  the  (124)  Drama  UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 
2499  More  Deadly  Than  the  Male  (60) 

Crime  Melodrama  Schoenfeld 

2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM 

2538  Most  Dangerous  Man  Alive  (82)  SF..C0I 

— N— 

2543  Naked  Edge.  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo.  . .Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2527  ©On  the  Double  (92) 


2-20-61  ± 
7-17-61  ± 


4-24-61  + ft- 


2-20-61  ± 


5-15-61  + ± ± 


2-  6-61  4+ 

6-12-61  + 

6- 19-61  + 

7- 10-61  H-  ± + 

7- 17-61  - 

5-  1-61  ± 

8- 21-61  -f 

6- 12-61  -f  + + 


1-i-l- 


- 

+ 

- 

3+4- 

44 

+ 

44 

9+1- 

+ 

+ 

+ 

+ 

+ 

7+1^ 

44 

+ 

+ 

44 

44 

9+ 

1+1- 

44 

+ 

44 

+ 

+ 

9+1- 

ih 

+ 

— 

4+3- 

44 

44 

44 

44 

+ 

44 

13+ 

+ 

+ 

44 

44 

-H- 

10+ 

2+ 

+ 

+ 

+ 

zh 

7+3- 

— 

— 

— 

— 

2+5- 

+4  -f  -H  4+  ll-fl- 
1- 

1+1- 

1+ 

+ 44  44  + 9+ 


Panavision  Comedy  

Para 

5-22-61 

44 

+ 

44 

44 

44 

44 

12+1- 

2514  ©One-Eyed  Jacks  (141)  ® Dr... 

Para 

3-27-61 

44 

44 

44 

+ 

44 

+ 

44 

13+ 

2497O®0ne  Hundred  and  One  Dalmatians 

(80)  Animated  Feature  

.BV 

1-30-61 

+ 

44 

+ 

44 

44 

44 

44 

12+ 

2555  One  Plus  One  (114)  Dr 

.SR 

8-28-61 

+ 

+ 

H- 

^+3- 

2510  Operation  Bottleneck  (78)  Ac 

.UA 

3-13-61 

+ 

+ 

— 

4+3— 

2554  Operation  Camel  (74)  Serv.  Comedy.. 

AlP 

8-21-61 

1+1- 

2509  Operation  Eichmann  (92)  Drama... 

.AA 

3-13-61 

44 

+ 

— 

44 

+ 

+ 

84  2- 

P 

2523  Q©Parent  Trap,  The  (124)  Comedy 

BV 

5-15-61 

+ 

44 

+ 

44 

rf 

44 

44 

13+ 

2510  ©Parrish  (137)  Drama  

.WB 

3-13-61 

44 

44 

-+■ 

+ 

44 

+ 

+ 

11+1- 

2509  Passport  to  China  (75)  Ac 

.Col 

3-13-61 

+ 

+ 

5+3- 

2492  ©Pepe  (157)  © Comedy/Music  . . . 

.Col 

1-  9-61 

44 

+ 

44 

44 

44 

44 

12+1- 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama 

.U-l 

5-  1-61 

+ 

— 

4+4— 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv Crest-SR 

2552  ©Pit  and  the  Pendulum,  The  (85) 


9-11-61  -f 


1+ 


© .Horror  Drama  

. .AlP 

8-14-61  + 

+ 

+ 

+ 

44 

7+1- 

2519  0©Pleasure  of  His  Company,  The 

(114)  Comedy  

. Para 

5-  1-61  44 

+ 

+ 

44 

44 

44 

+ 

11+ 

2501  Police  Dog  Story  (61)  

2515  Portrait  of  a Mobster  (108) 

. .UA 

2-13-61  + 

HK 

— 

Hh 

6+6— 

Crime  Drama  

. .WB 

4-  3-61  44 

44 

+ 

44 

+ 

+ 

10+1- 

2522  Portrait  of  a Sinner  (96)  Dr 

.AlP 

5-  8-61  44 

+ 

3+ 

2511  ©Posse  From  Hell  (89)  W’n 

. .U-l 

3-20-61  ± 

+ 

+ 

+ 

44 

7+2- 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior  5-29-61  44  + 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis  3-  6-61  ± 


2516  Question  7 (110)  Dr DeRochemont  4-  3-61  44  ± 

— R — 

2516  Raisin  in  the  Sun,  A (128)  Dr Col  4-  3-61  44  44  44 

2551  Rebellion  in  Cuba  (80)  Doc  Dr IFD  8-14-61  ± 

2522  ©Return  to  Peyton  Place 

(122)  Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action MGM  5-  1-61  -|- 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner  3-20-61  ± 

2524  ©Romanoff  and  Juliet  (112)  Com...U-l  5-15-6144 
2557  Rommel's  Treasure  (85)  Ac.  .Medallion  9-  4-61  -f 


44 


44 


44 


7+ 

1+1- 

&fl- 


44  44  44  12+ 

+ 2+1- 


5-  8-61  44  + + 44  44.  - + 9+1- 


5-29-61  + ± 


+ 


5-15-61  + - ± + 


4+1- 


± ± 5+S- 


2506  Sanctuary  (90)  © Drama 20th-Fox  2-27-61  + 

2558  Sand  Castle,  The  (70) 

True-Life  Fantasy  ....  DeRochemont  9-  4-61  44 
2515  Saturday  Night  and  Sunday 


44  + 5+ 


Morning  (90) 

Drama  

. . Cont’l 

4-17-a  + 

44 

44 

44 

44 

9+ 

2464  ©Savage  Innocents, 

, The  (89) 

(g  Adv.  Dr.  . . . 

9-26-60  H 

44 

+ 

44 

44 

+ 

11+1- 

2551  Scream  of  Fear  (81)  Susp.  Dr. 

Col 

8-14-61  + 

+ 

+ 

+ 

+ 

44 

+ 

8+ 

2550  ©Secret  of  Monte 

Cristo,  The 

(80)  © Adv. 

Dr 

. .MGM 

8-  7-61  + 

+ 

± 

5+3- 

S’  I * •= 


+4  ± + 8+2- 

+ + + + 6+1- 

44  6 1- 

+ + + 44  9+ 


+ ± 542- 
+ 4-41- 

1 + 


44  - 44  4-  10+1- 
- 1-1  2- 


5+7- 

5+4- 


44  + + + 8+2- 


44 

+ 


2511  Secret  Partner,  The  (91)  My MGM  3-20-61  + + 

2513  Secret  Ways,  The  (112)  Dr U-l  3-27-61  + + 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure AA  5-  8-61  44  4+ 

2516  Shadows  (87)  Drama  Lion  Int'l  4-17-61  + + 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l  5-  8-61  + ± + 

2539  Silent  Call,  The  (63)  C Dr.  20th-Fox  6-26-61  ± + + 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor  7-24-61  + 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB  2-27-61  44  + + 

2504  Sins  of  Youth  (82)  Dr Janus  2-20-61  ± 

2528  Snake  Woman,  The  (68)  Horror  . . . . UA  5-22-61  ± =t  — + ± — 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox  2-13-61  — + + ± ^ 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y  ....20th-Fox  5-29-61  44  — 

2650  ©Splendor  in  the  Grass  (124)  Dr.  ..WB  9-11-61  44 

2525  ©Steel  Claw,  The  (96)  Ac WB  5-15-61  =1:  + 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col  6-12-61  + + 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor  9-  4-61  ± 

2494  ©Sword  of  Sherwood  Forest  (80)  © 

Adventure  Drama  Col  1-16-61  + 

— T— 

2539  4^©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l  6-26-61+  ± + + + + 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama President  4-17-61  + 

2555 Teenage  Millionaire  (84) 

Musical  (some  color  is  used)  ...  UA  8-28-61  + ± 

2514  Terror  of  the  Tongs,  The  (80)  Ac. Col  3-27-61  + ± 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy MGM  7-10-61  + + 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc  6-12-61  ± — 

2559  Three  on  a Spree  (S3)  Comedy  UA  9-11-61  + + 

2485  ©3  Worlds  of  Gulliver,  The  (100) 


44 


+ 


64 

± 5+4- 

+ + 6+1- 
1+1- 


+ + + ft  ^ 8+3- 


9+2- 

± + 4+2- 

5+3- 
+ ± 5+2- 

+ + 7+2- 

2+3- 

- + 34-2- 


± + 
+ 

+ ± 


2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama  

2542  Time  Bomb  (92)  Suspense  Dr. 
2498  ©Tomboy  and  the  Champ  (92) 


2510  4^©Trapp  Family,  The  (106) 


. .Col 

12-12-60 

+ 

+ 

44 

+ 

44 

+ 

MGM 

9-  4-61 

+ 

+ 

+ 

44 

. .AA 

7-  3-61 

+ 

1-30-61 

+ 

+ 

+ 

h-Fox 

3-13-61 

+ 

+ 

+ 

+ 

. .U-l 

7-  3-61 

+ 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng.-dubbed  Kingsley 

2493  ©Tunes  ot  Glory  (106)  Dr Lopert 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525 ©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

—U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2492  Unfaithfuls,  The  (89)  Melodrama AA 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama Sutton 

— V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Adventure  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA 


7-24-61  44 

1- 16-61  4f 
7-10-61  + 

5- 15-61  44 

6- 19-61  44 

2- 13-61  + 

2-27-61  + 
1-  9-61  + 


+ 

+4  44 

44  + 
+ ± 
44  + 

± + 


44 

44  + 
+ + 
W + 
44  ± 
44 

+ + 


7-17-61  44  44  + 


8-21-61  + 


6++- 

2+1- 

4+1- 


2+1- 
5+ 

+ 44  13+ 

+ 5+2- 

+ + 11+ 

-H-  + 10+2- 
+ + 9+ 

+ ± 7-f-3- 
- + 2+2- 

+ + 7+ 

1+ 


6-26-61  + + + 44  + ± + 8+1- 


5-22-61 
4-  3-61  + 


± ± ± + + ± ± 7+5— 


4f  4t 


44 

+ 

44 

+ 

9+2- 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM 

2500  ©White  Warrior  (86)  © 

1+1- 

Adv.  Dr.  (Eng.  dubbed)  .. 

WB 

+ 

+ 

44 

44 

+ 

44 

11+ 

2537  ©Wild  in  the  Country  (114) 

. .20th-Fox 

1+ 

© Drama/Songs  

2508  ©Wings  ot  Chance  (76)  © 

Outdoor  Drama  

U-l 

+ 

+ 

44 

+ 

+ 

+ 

8+ 

2553  ©World  by  Night  (103) 

6-  5-61  ± - ± + ± 
12-  5-60  44  44 

2-  6-61  + H 
6-19-61  + ± 

3-  6-61  + — 


A survey  of  world  night  spots.... WB  8-21-61  + + 


6+1- 
4+5- 

444444  + 44IH- 

- + + It  It  7+4- 

+ + ± ± + 7+4- 

+ + 3+2- 

+ + + 5+2- 


— XYZ— 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  

2555  Young  Doctors,  The  (102) 

2518  Young  Love  (80)  Drama 

2d97  Young  One.  The  (96)  Dr. . . . 
2517  Young  Savages,  The  (103)  Dr. 


Dr 


UA 

7-24-61 

— 

4+5- 

UA 

8-28-61 

44 

44 

44 

44 

44 

+ 

rt 

13+1- 

Exclusive 

4-24-61 

+ 

1+ 

. Valiant 

1-30-61 

+ 

+ 

44 

44 

9+3- 

UA 

4-24-61 

44 

44 

+ 

44 

44 

+ 

+ 

u+ 

BOXOFFICE  BookinGuide 


Oct.  2,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © Is  tor  CinemaScope; 
^ Vistavision;  © Superscope;  ® Naturama;  ® Regalscope;  (f)  Technirama.  Symbol  denotes  BOXOFFICE 
Blue  Ribbon  Award;  Q color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
hey  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  1 ti 

AMERICAN  INTI  I ti 

COLUMBIA  1 U 

M-G-M  1 ti 

Portrait  of  a Sinner 

(96)  D..507 

Nadjj  Tiller,  Tony  Britton. 
William  Bendix 

Black  Sunday  (84)  ....Ho. 602 

Barbara  Steele.  John  Richardson 

Hand  in  Hand  (75)  0 .523 

John  Gregson,  Sybil  Thorndike 

Passport  to  China  (75) . . . .Ac.  .527 
Richard  Rasehart,  IJsa  Gaston! 

©Carthage  in  Flames  (93) 

® Ad.. 528 

•\nne  Heywood,  Jose  Suarei 

Village  of  the  Damned  (77)  Ho.. 109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

Bill  Travers.  Vincent  Winter 

Do’.di  (80)  C..6102 

iMiid  Janssen,  Patti  Page, 

D.ivid  Kory 

Operation  Eichmann  (92)  D..6103 
iVenier  Klemperer.  Hnta  Lee, 

Donald  Buka,  John  Bonner 

Tne  Hand  (61)  Ho. 601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90  © Ho.  .603 

Michael  Gough,  Jess  (Tinrad, 

Miirgo  .lohns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford,  Milko  Taka,  D.  0’(Jonnor 

Underworld,  U.S.A.  (99)  Cr. . . 525 
Ciilf  UoherLson,  Dolores  Dorn 

©Pepe  (157)  © C/M..520 

Cantinflas.  D.  Dailey.  Shirley  Jones 

©Cimarron  (147)  © ....D..108 
Glenn  Ford,  vlaria  Schell 

The  Secret  Partner  (91)  D..115 

Stewart  Granger,  Haya  , Uarareet 

Time  Bomb  (92)  D..6104 

(’!irt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80).. C .606 
Leslie  PhUlips,  Geraldine  McEvvan. 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . . D . . 533 
Siiliiey  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac..  530 

Geoffrey  Toone,  Christopher  Lee 

Angel  Baby  (97)  D..6105 

Joan  Hloadcll.  George  Hamllion. 
Mercedes  .McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D...6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho.. 604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (74)  ...  C..605 
Nora  Hayden,  Louise  Renaid 

Mad  Dog  Coll  (88)  Cr..534 

K.  Donbleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . . 539 
Ernie  Kovacs,  Cyd  Charlsse 
Sion  Me  Before  1 Kill 

(93)  © D..535 

Claude  liaiiphine,  Diane  Cilenlo 

Mein  Kanipf  (121) Doc.. 538 

©Warrior  Empress  (87) 

© Ad..  524 

Kerwin  Malhews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyce  Taylor.  Anthony  Hall 

©Two  Loves  (100)  © ...D..117 
Shirley  MacLalne,  Laurence  Harvey. 
Jack  Hawkins 

King  of  the  Roaring  20’s 

(106)  Cr..6107 

David  Janssen,  Dianne  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..610S 

(Tirt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  diaries  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho  . 540 

Glenn  Corbett,  Patricia  Bresllii 

Most  Dangerous  Man  Alive 

(82)  Ac.  541 

Run  Randall.  Debra  Paget. 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac.  .119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac  . 116 
Bill  Travers,  Eid  Begley, 

Nancy  Walters 

Armored  Command  (99) . Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (84)  An.. 608 
Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawai  an 

(102)  © C .601 

Janies  Daren.  Deborah  Walley. 
Michael  Callan.  \Tck1  Trioketl 
©The  Guns  of  Na.arone 

(157)  © D .603 

Gregory  Peck,  David  Niven 
©Two  Rode  Togetlier 

(109)  OD.,602 

.himes  Stewart,  Richard  Widmaik. 
Sliirle\  Jones.  Linda  Cristal 

©Morgan  the  Pirate 

(93)  © Ad..  120 

Slew  Reeves.  Valerie  Lagrange 

©The  Honeymoon  Machine 

(87)  © C..122 

Steve  McQueen,  Paula  Prentiss, 
lirigid  Bazlen,  Jim  Hutton 

©Magic  Boy  (75)  An.. 107 

Keiitirre-length  eartoon 
©The  Secret  of  Monte 

Cristo  (SO)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho..  609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Liiana  Anders 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 

Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeves,  Georgia  Moll 

Twenty  Plus  Two  (102) ..  My.  .6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  .\gncs  .Mnorehead 

Scream  of  Fear  (81)  D..605 

Sii.san  Stiasbcrg,  Ronald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  Arnall 

©A  Thunder  of  Drums 

(97)  © 00.  .201 

Richard  Boone,  George  Hamilton. 
Luana  Patten 

Too  Hct  to  Handle  (,.)  ....D.. 
Jayne  .Mansf.eld,  Leo  Genn 

©The  Devil  at  4 O’Clock 

(126)  D.  .607 

Spencer  Tracy,  Frank  Sinatra 
©Loss  of  Innocence  (99)  . D . 608 
K.  More.  D.  Darrieux,  S.  York 
Weekend  With  Lulu  (..)....  C . . 609 
Leslie  Phillips,  Rob't  Monkhonse 
Everything's  Ducky  (80).... C .610 
Buddy  H.'ickctt,  Mickey  Rooney 
Queen  of  the  Pirates 

(80)  ® Ad.. 604 

Gianna  Maria  Canale,  M.  Sevato 

Bridge  to  the  Sun  (112)  ..D..12 

Carroll  Baker,  James  Sliigeia 

Invasion  Quartet  (87) . . . . CD  . . 203 
Bill  Travers,  Spike  Milligan 

©Guns  of  the  Black  Witch 

(•■)  © Ad.. 610 

Don  Megovvan,  Silvana  Pampanlni 

©Lost  Battalion  Ac  . 611 

Leopold  Salcedo,  Diane  Jergens 

Mr.  Sardonicus  (..)  611 

O-car  Hnmolka,  Gny  Knife 

Valley  of  the  Dragons  (79).... 612 
Sean  McCinry 

E eryth  ng's  Ducky  (80) 610 

Mickey  liironey.  Buddy  llaekett 

©Colossus  of  Rhodes  ®.. Ad.. 204 
Rory  Calhoun,  Lea  Massaii 

©Bachelor  in  Paradise  ©.  .C.  .20S 
Bob  Hope,  Lana  Turner,  Janis  Paige, 
Jim  Hutton,  Paula  Prentiss 

1 

PARAMOUNT 


©World  of  Suzie  Wong 

(126)  0..6008 

Williatn  llniden.  Nancy  kwan, 
Sylvia  Syms 


00 

PD 


©The  Savage  Innocents 

(89)  ® D 

Anthony  Quinn,  Yoko  Tanl. 
Anna  May  Wong 


6004 


PD 

-< 


©All  in  a Night's  Work 

(94)  C..6010 

Shiriey  MacLalne,  I lean  Martin, 
(Tiff  Robertson 


©One-Eyed  Jacks  (141)  0D..6014 
Marlon  Brando,  Karl  Maliien, 

Kaly  Jiirado,  I’ina  I’ellicer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M.. 6018 

Tommy  Sands,  Fabian,  .Ian  Sterling 


JUNE-JULY-AUG. 

0©The  Pleasure  of  His 

Company  (115)  CD  6017 

Fred  Astaire,  Debbie  Reynolds 


©The  Udies  Man  (106) . .C.  .6015 
Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C..6016 
Danny  Kaye,  Dana  Wynter 


c: 

-< 


> 

cz 

o 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinel  i 

Man-Trap  (93)  D..6102 

Jetfrey  Hunter,  Stella  Stevens, 
David  Janssen 


t/> 

m 

-D 


m 

2 

03 

m 

?D 


©Breakfast  at  Tiffany's 

(115)  CD.. 6103 

Audrey  Hepburn,  George  Peppard 


O 
— t 

o 

03 


I PD 


©Blue  Hawaii  (.  .) 
Elvis  Presley,  Joan 
•tnge'a  Lansbnry 


. .C/M  . . 
Blackman. 


03 

m 

PD 


J 


BOXOFFICE  BookinGuide  Oct.  2,  1961 


7 


,RCH  1 APRIL  I MAY  1 JUNE 


FEATURE  CHART 


The  key  to  et^rs  and  MmbliMtloni  thereof  Indicating  story  type;  (Ad)  Adventure  Drama;  (Ae)  Action 
(An)  Animoted-Aetion;  (C)  Comedy;  (CD)  Comedy-Dromo;  (Cr)  Crime  Drama;  (DM)^  Drama 
with  Music;  (Doe)  Documentary;  D)  Dromo;  (F)  Fontosy;  (FC)  Force-Comedy;  (Ho)  Horrir  Dromo;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  W^tern! 


20TH-FOX  1 ti 

UNITED  ARTISTS  I li 

UNIVERSAL-INT'L  I 

WARNER  BROS.  I U 

COMING 

FEBRUARY 

©The  Millionairess  (90)  © C..104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D..111 
Bradford  niilman.  Suzy  Parker 

©Upstairs  and  Downstairs 

(100  C..125 

Michael  Craig.  Mylene  Demongeot 

©The  Canadians  (85)  © 0D..105 
Kobert  Ryan.  John  Dehner 

The  Misfits  (124)  D..6105 

Clark  Gable.  Marilyn  Monroe, 
.Montgomery  Clift 

Operation  Bottleneck  (78).... 6106 
Ron  Foster.  MUko  Taka 

The  Great  Impostor  (112)  CD.  . 6104 
Tony  Curtis,  Joan  Blackman 

The  Shakedown  (91)  ....Cr..6105 
Hazel  Court.  Terence  Morgan 

Gold  of  the  Seven  Saints 

(88)  0D..009 

Clint  Walker,  Leticia  Roman 
(Filmed  Id  sepia) 

ALLIED  ARTISTS 

The  Big  Wave  Ad 

Sessue  Hayakawa 

Billy  Budd  o 

Peter  Ustinov,  Robert  Ryan 

©El  Cld  ® D.. 

Charlton  He.ston,  Sophia  Loren 

The  George  Raft  Story  D . . 

Ray  Danton,  Jayne  Mansfield 

AMERICAN-INT'L 

©Reptilicus  $F 

Bodi]  Miller 

©Journey  to  the  7th  Planet.. SF.. 

John  Agar.  Greta  Thyssen 

Lost  Battalion  q 

Leopold  Salcedo,  Diane  Jergens 

CCLUMdIA 

©Mysterious  Island Ad.. 

(Super-Dynamation ) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  ® d 

vVnthony  Quinn,  Silvana  Mangano, 

Jack  Balance,  Ernest  Borgnlne 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  West  Street d 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  c 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones.  Ernie  Kovacs 

The  Notorious  Landlady C 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © o 

Glenn  Ford,  Ingrid  Thulln, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ....Ad.. 
Marlon  Brando,  Trevor  Howard, 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza  D.. 

Rossano  Brazzl,  Olivia  de  Havll- 
land,  George  Hamilton,  Yvette 
Mlmleux 

©King  of  Kings  ® ....Bib  D.. 
Jeffrey  Hunter,  Slobhan  McKenna 

©The  Wonders  of  Aladdin  © 

Donald  O’Connor,  Vittorio  De  Sica 

PARAMOUNT 

©Escape  From  Zahrain D.. 

Yul  Brynner,  Madlyn  Rhiie 
©Summer  and  Smoke 

(US)  ® D..6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  WajTie,  Red  Butt4>ns 

Hell  Is  for  Heroes  D.. 

Steve  McQueen.  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisna  C . . 

Shirley  MacLalne,  Yves  Montand. 
Rob’t  CnmmhTes.  Edw.  G.  Robinson 

The  Errand  Boy C. . 

Jerry  Lewis 

20th-FOX 

Madison  Avenue  © D.. 

Dana  Andrews.  EJIeanor  Parker 

20,000  Eyes  (61)  (g) D.. 

Gene  Nelson,  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 
Jayne  Hlansfield,  Nlco  Mlnardos 
©Tender  Is  the  Night  ©...D.. 
Jennifer  Jones,  Jason  Robards  jr. 
Joan  Fontaine.  Jill  St.  .lohn 

The  Innocents  © D..138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

Exodus  (212)  (Panavision 

70)  D..6101 

(Special  release) ..  Paul  Newman, 
Eva  Marie  Saint,  Peter  Lawford 

Season  of  Passion  D . . 

Ernest  Borgnlne,  Anne  Baxter 

Something  Wild  D.. 

Carrnll  Baker,  Ralph  Meeker 

ihe  Magic  Sword  

Ba.sil  Rathhone.  Estelle  Winwood 

UNIVERSAL-INT'L 

©Cape  Fear  D.. 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D,. 

Tony  Curtis,  .las.  Franciscus 

©Flower  Drum  Song  M . . 

Nancy  Kawn.  James  Shigeta, 
Miyoshl  Umeki,  Juanita  ILall 

WARNER  BROS. 

©Merrill's  Marauders  Ac.. 

.leff  Chandler,  ly  Hardin 

©The  Music  Man  ® M.. 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One C.. 

Rosalind  Russell.  Alec  Guinness 

©Lad,  a Dog  D.. 

I’eter  Breck,  Peggy  McCay 

MARCH  1 

Sanctuary  (90)  © D..115 

L.  Remick,  Y.  Montand,  B.  Dillnian 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..U4 

y©The  Trapp  Family  (106)  D.  .117 
Ruth  Leuwerlk,  Hans  Holt 

Sniper's  Ridge  (61) Ac..  116 

Jack  Glng.  Stanley  Clements 

©The  Alamo  (162) 

Todd-AO  Hi.. 6028 

John  Wayne,  Laurence  Harvey, 
Richard  Wldmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindl  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 

©Wings  of  Chance  (76) . . OD . .6111 
James  Brown.  Frances  Rafferty 

©The  White  Warrior  (86)  Ad.. 010 
Steve  Beeves.  Georgia  Moll 

APRIL  1 

©All  Hands  on  Deck 

(98)  © M..112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad.. no 

Orson  Welles,  Curt  Jurgens. 

Sylrta  Syms 
©The  Fiercest  Heart 

(91)  © OD..120 

Stuart  Whitman,  Juliet  Prowse 

©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias.  Rosanna  Schiafflno 

A Matter  of  Morals  (90) . . D . .6108 
Maj-Brltt  Nilsson,  Patrick 
O’Neal,  Eha  Dahlback 

©Tomboy  and  the  Champ 

(92)  0D..6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Wldmark,  Sonja  Zlemann 

©The  Sins  of  Rachel  Cade 

(123)  D.  .003 

Angle  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.. Oil 

1 Vic  Morrow,  Ray  Danton 

>- 

< 

©Return  to  Peyton  Place 

(l2i)  © D..126 

Carol  Lynley,  Keanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M.. 127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer,  Gary  Crosby 
©The  Big  Show  (113)  © Ad..  123 

Elsther  Williams.  Cliff  Robertson, 

David  Nelson 

The  Young  Savages  (103) ..  0 . .6114 
Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W.  .6109 

Jim  Davis,  Merry  Ander.s 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 

©Posse  From  Hell  (89) . .W.  .6112 
Audie  Murphy,  John  Saxon, 

Zohra  Lampert 
©The  Pharaoh’s  Woman 

(88)  © Ad.. 6113 

Linda  Crbtal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 

©The  Steel  Claw  (96)  ..Ac.. 012 
George  Montgomery,  Cbarlto  Luna 

JUNE  1 

Battle  at  Bloody  Beach 

(80)  © Ac..  128 

A.  Murphy.  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M..  129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C..130 

Carol  Heiss,  Stooges 

Snake  Woman  (68)  Ho.. 6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.. 6111 
Kleron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming,  Lang  Jeffries 

©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho..  6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Shelky,  Andre  Morell 
©The  Last  Sunset  (112)  0D..6U7 
Rock  Hudijon,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 

The  Fabulous  World  of 
Jules  Verne  (81)  ....Ad.. 013 

Ernest  Revere.  Louis  Locke 

©Bimbo  the  Great  (87) . .Ad.  .014 
Cliarles  Holm,  Mary  Ann  Shields 

JULY  1 

©Misty  (92)  © 0D..131 

David  Ladd,  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad.. 133 

Walter  Pldgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 

The  Silent  Call  (63) D..119 

Roger  .Mobley,  David  McLean, 

Gail  Russell 

©By  Love  Possessed  (116) 

Panavision  D . . 6119 

Lana  Turner.  Efrem  Zimbalist  jr.. 

The  Last  Time  1 Saw  Archie 

(98)  C..6118 

Robert  Mltchum,  Jack  Webb, 

When  the  Clock  Strikes 

(72)  My  6116 

James  Brown,  Merry  Anders 

Trouble  in  the  Sky  (76) . . Ac . . 6118 
Michael  Craig,  Elizabeth  Seal 

4Jt©Tammy  Tell  Me  True 

(97)  CD.. 6119 

Sandra  Dee,  John  Gavin 

©Parrish  (137)  D..015 

Troy  Donaliue,  Claudette  Colbert. 
Karl  Malden,  Connie  Stevens 

1 AUGUST  1 

©Marines,  Let’s  Go  (104)  © C.  .137 
David  Hedlson,  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © D..134 
Stephen  Boyd,  Juliette  Greco, 
David  Wayne 

The  Naked  Edge  (102)  My.  .6120 
Gary  Cooper.  Deborah  Kerr 

Goodbye  Again  (120)  D..6125 

Ingrid  Bergman,  Tvei  Montand, 
-Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer.  June  Kermey 
Teenage  Millionaire  (84) 

(partly  in  color) C/M.. 6126 

Jimmy  Clanton.  Zasu  Pitts, 

Rocky  Oraziano 

Blast  of  Silence  (77)  ..D..6120 

Allen  Baron,  Molly  McCarthy 

©Fumy  (153)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buehholz 

©World  by  Night 

(103)  Doc..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  D..155 

Diane  McBaJn,  Arthur  Kennedy, 

Will  Hutchins,  Constance  Ford 

1 SEPTEMBER  | 

©Francis  of  Assisi  (105)  © D.  .132 
Bradford  DUlnran,  Dolores  Hart, 
Stuart  Whitman 

©September  Storm  (90).  Ad.  .139 
Joanne  Dm,  .Mark  Stevens 
(35mm  release) 

You  Have  to  Run  Fast 

(73)  Ac..  6122 

Craig  mil,  Elaine  Edwards 

Three  on  a Spree  (83) . . .C.  .6123 
Jack  Walling.  Carole  Lesley 

The  Young  Doctors  (102) ..  D . .6128 
Fredrlc  March,  Ben  Gazzara, 

Ina  Balln.  Dick  Clark 

©Come  September 

(112)  © C.  .6121 

Rock  Hudson,  Gina  Lollobrigida, 
Sandra  Dee,  Bobby  Darin 

LU 

CD 

O 

O 

The  Hustler  (134)  D..136 

P.  .Newman.  P.  Laurie,  J.  Gleason 
Seven  Women  Fy/ym  Hell 

(88)  © Ac  . 140 

Patricia  Owens,  Denise  Darcel. 
Cesar  Romero,  John  Kerr 

©Pirates  of  Tortuga 

(97)  © Ad.,  135 

Ken  Scott.  Leticia  Roman 

The  Flight  That  Disappeared 

(72)  Ac.. 6129 

Craig  Hill,  Paula  Raymond 
Boy  Who  Caught  a 

Crook  (72)  D..6127 

Wanda  llendrlx,  Don  Beddoe 
Town  Without  Pity  (105)..  D.. 

Kirk  Douglas,  Christine  Kaufman 
Secret  of  Deep  Harbor 

(70)  AC.  6130 

The  Explosive  Generation 

(90)  0 . . 6134 

©Back  Street  (.  .)  D.  .6201 

Susan  Hayward,  John  Gavin 

©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

Pat  Hingle,  Audrey  ©irlstie 

NOVEMBER 

©The  Comancheros  ( . . ) 

© OD.. 

John  Wayne,  Stuart  Whitman 

1 

1 

Paris  Blues  (98)  D..6131 

Paul  .Newman.  Joanne  Woodward 

Bird  Man  of  Alcatraz  (.  .)  D.  . 

Burl  Rinoastcr,  Karl  Malden 

Dead  to  the  World 

©X-15  ( . . ) Panavision 

Ctiarles  Brrmson.  Brad  Dexter 

©Susan  Slade  D . . 

Troy  Donahue,  Connie  Stevens, 
Dorothy  McGuire,  Lloyd  Nolan 

The  Mask  (..)  Depth-Dimension 
Paul  Stevens,  Claudette  Nerins 

8 


BOXOFFICE  BookinGuide  ::  Oct.  2,  1961 


FEATURE  CHART 


■'rive' 


MISCELLANEOUS 


BUENA  VISTA 

U©0ne  Hundred  and  One 

Dalmatians  (80)  ...An..  Mar  61 
(^The  Absent-Minded  Professor 

(97)  C.. May  61 

Fred  Mac.Murray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 
y©The  Parent  Trap 

(123)  C.,Jul61 

Maureen  O’llara,  Brian  Keith, 
Hayley  Mills 

©Nikki,  Wild  Dog  of  the 

North  (73)  Ad  ,Jul61 

Jean  Coiitu,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD..  Oct  61 
Donald  Crisp,  Kay  W’alsh 

CONTINENTAL 

Make  Mine  Mink  (101)  C . Dec  60 
Terry-Thomas,  Athene  Seyler 

©Hippodrome  (96)..  Ac Mar  61 

(Ebig-diibbed)  ..  Gerhard  Beidmarui, 
Marglt  N.snke 

Saturday  Night  and  Sunday 

Morning  (90)  D..  Apr  61 

Albert  Finney.  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D.  .Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C..  Oct  61 

Joyce  Grenfell,  Cecil  Parker 
George  Cole 

CREST  FlUAS 

Coda  of  Silence  (75) . . Cr . . Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(87)  © Ad..  Aug  61 

Lex  Barker,  Chelo  Alonso 

EDWARD  HARRISON 

Another  Sky  (83) D..  Jan  61 

Victoria  Grayson.  Tayeb 
FIL/AS-AROUND-THE-WORLD 
A French  Mistress  (91) . .C. . Dec  60 
Cecil  Parker,  Jas.  H.  Justice 

FILMGROUP 

Little  Shoo  of  Horrors 

(70)  HoC..Sep60 

Jonathan  Haze.  Jackie  Joseph 
Hioh  School  Caesar  (72)  D..  Nov  60 
Joim  Ashley.  Gary  Vinson 

Date  Bait  (71)  D . . Nov  60 

Gary  Clark,  Mario  Ryan 
©Atlas  (8M)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Bartroura  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  © Ad.  . Sep  61 

Mijanou  Bardot,  Jerard  Landry 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Conimr,  Shirley  Baton 
Carry  On.  Constable  (86)  C..  Feb  61 
Ken  Connor,  Leslie  Phillips 


KINGSLEY-UNION 
Ihe  League  of  Gentlemen 

(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  ....F..  Nov  60 
Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD..  Jan  61 
Maria  Gracia.  J.  M de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . .C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
Alec  Guinness.  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  PanaVlsion W.  .Jul  61 

Maureen  O'Hara,  Brian  Keith, 
Steve  Cochran,  (jhill  Wills 

RCIP 

The  Devil's  Commandment 

(71)  © Ho.  .Jan  61 

Glanna  Maria  Canale,  Carlo 
D'Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D.  . Jan  61 
Maria  Felix.  Crox  Alvarado 

SHOWCORPORATION 
Home  Is  the  Hero  (83)  D..  Feb  61 
Arthur  Kennedy.  Walter  Macken 
Two-Way  Stretch  (87)  C..  Apr  61 

Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73) C.  .Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . . Ac . . Dec  60 
Carlos  Thompson,  Ariadna  Welter 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

Ralph  Bertrand.  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  W'yngarde.  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70) Ad.  .May  61 

.Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  Angell 
The  Young  One  (103) . D . . Feb  61 
Zachary  Scott,  Bernle  H.amllton 

Mania  (85)  Ho . . Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94)  . . D . Feb  61 

lav-ne  Mansfield.  .Inthony  Quayle 

Hitler’s  Executioners 
(78)  Doc.  . Jun  61 

WOOLNER  BROS. 

©Flight  of  the  Lost  Balloon 

(..)  Ad..0ct6l| 

Mala  Powers,  Marshall  Thompson 


FOREIGN  LANGUAGE 


FRANCE 

Breathless  (89)  3-  6-61 

(F-A-W) . .Jean  Beberg,  Jeao- 
Paul  Relmondn 

Beau  Serge  (87)  9-25-61 

( UMPO )..  Gerard  Blaln,  Jean- 
Claude  Brlaly 

Frantic  (90)  8-28-61 

(Times)  . .Jeanne  Moreau,  M.  Ronet 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . Jean-Plerre  Cassel. 
Genevieve  Clnny.  Jean-Loiiis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Confl)  . Gerard  Phtllpe,  LllH 
Palmer.  Anouk  Afmee.  L.  Padovanf 
Rules  of  the  Game  (104)  4-17-61 
(Janus) . .Jean  Renoir,  Pauline 
LIubost 

Rue  de  Paris  (90) 12-12-60 

(Lopert)  . .Jean  G^ln 

GERMANY 

Glass  Tower,  The  (104) . .10-  3-60 
(Ellis)  . Lilli  Palmer 
The  Girl  of  the  Moors  (87)  9-  4-61 
(Casino)  ..  Claus  Holm,  Maria  Emo 
Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  . .Lotte  Leoya,  Rudolph 
Forster 

GREECE 

Antigone  (93)  9-25-61 

(Norma)  ..  Irene  Papas 
Counterfeit  Coin  (120).. 10-  3-60 
(Allantls)  . K.  Logothedtfdes 

Mouisitsa  (75) 6-  5-61 

(Greek  Pictures)  A.  Vouyoiiklakl 
288  Stournara  St.  (90)  . . 2-27-61 
( A 1 1 ant  Ic ) . . Orestls  Makrls, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)  V.  Oassman.  Toto 


Holiday  Island  (105) 11-14-60 

(Brandon) . .Vittorio  de  Sica 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastrolannl, 
Anita  Ekberg,  Anouk  Almee,  Alain 
Cuny 

L’Awentura  (145) 6-  5-61 

(Janus) . .Monica  Vlttl,  Gabriele 
Ferzetl,  Lea  Massarl 
Rocco  and  His  Brothers 

(175)  7-17-61 

(.Astor)  . .Alain  Delon,  .Annie 
Girardot 

Two  Women  (105)  ....  6-19-61 

(Ebnbassy)  . .Sophia  Loren, 
Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . .Franco  Interlenghi 
JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshiro  Mifune 
Road  to  Eternity  (181)  ..  2-27-61 
(Beverly)  Tatsuya  Nakada) 

Rice  (118)  9-18-61 

(SR)..Yuko  Moshizuki 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)..  Z.  CybuIskT, 

E.  Krzyzewska 

SWEDEN 

Secrets  of  Women  (114) . . 9-18-61 
(Jamis) . .Eva  Dahlheck.  Gunnar 
Bjomstrand,  Maj-Britt  Nilsson 
Unmarried  Mothers  (79)  . . 3-13-61 
(President)  E.  Eltlberg.  B.  Logart 
Virgin  Spring,  The  (88) . .12-12-60 
(Janus)  . Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)  . . 1-31-61 
(Kingsley) . Vladimir  Ivashov. 

Shanna  Prokhorenko  (also  Eing.- 
rl'ibbedt 

Fate  of  a Man  (100)  . . 8-28-61 
(U.A)  ..  Sergei  Bondarchuk 


Short  subleets,  listed  by  company,  In  or- 
der of  release.  Running  time  follows  title. 
Dote  is  notional  release  month.  Color  and 
process  os  specified. 


Shorts  chart 


COLUMBIA 

ASSORTED  & COMEDY  F 
(Reissues) 

5425  Should  Husbands 


5426  He  Flew  the  Shrew 


6421  Hot  Heir  (I6I/2)  . . . 
6431  Caught  on  the  Bounce 


CANDID  MICROPHONE 
(Reissues) 


COLOR  SPECIALS 

5501  Polygamus  Polonius  (9) 

5502  Rooftops  of  New  York 


COLOR  FAVORITES 
(Technicolor  Reissues) 
5667  Babie  Boogie  (6) . . . . 

5608  Pickled  Puss  ($l/g) . . . 

5609  Christopher  Crumpet’s 

Playmate  (6V2) 

5610  Swiss  Tease  (6) I 

5611  The  Rise  of  Duton 

Lang  (6I/2)  I 

5612  Coo-Coo  Bird  Dog  (6)  ^ 

5613  The  Jaywalker  (61/2)  I 

5614  Topsy  Turkey  (O/2)  .. 

5615  Punchy  de  Leon  (6I/2) . . 

6601  Red  Riding  Hood  Rides 

Again  (7)  

6602  The  Magic  Fluke  (7) 

6603  Imagination  (6V2) 


FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 


5853  Community  Sings 

No.  1.  Ser,  13  (10)... 

5854  Yukon  Canada  (10) 

LOOPY  de  LOOP 
(Color  Cartoons) 


5705  Two-Faced  Wolf 

5706  This  Is  My  Ducky 


IPJ 


6702  Kooky  Loopy  (7) . . . . 

MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo’s  Canine  Mutiny 

(Both  '£)  and  standard)  ..Apr  61 


6752  Calling  Dr.  Magoo 


SPECIAL  COLOR  F^TURETTES 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19) 

6441  Images  of  Luangua 

(15)  Oct  61 

SERIALS 

(15  Chapter- Reissues) 

4160  King  of  the  Congo  . .Jun  60 

5120  Son  of  Geronimo  . . . . Nov  60 

5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5404  Pals  and  Gals  (16)  . Jan  61 

5405  Knutsy  Knights 

( 171/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(151/2)  May  61 

5408  Fling  In  the  Ring 

(16)  Jul  61 

6401  Quiz  Whizz  (IS/i) Sep  61 

6402  Fifi  Blows  Her  Top 

(I6I/2)  Oct  61 

THRILLS  OF  MUSIC 
(Reissues) 

5952  Shorty  Sherlock  & His 

Orchestra  (8/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5802  Hip  Shooters  (9'/a) . . Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 

5804  Dogs  Afield  (IC^) Jun  61 

6801  Aqua  Ski-Birds  (..)  Oct  61 


u 

5 2 6 

a Q.Z 

oco 

M-G-M 

S GOLD  MEDAL  REPRINTS 

(Technicolor  Reissues) 

All  1.75-1  Ratio 
1 Tom  and  Jerrys 

1 W261  Pet  Peeve  (7)  

. Sep  60 

W262  Mice  Follies  (7)  . . . 

. Sep  60 

1 W263  Touche  Pussy  Cat  (7) 
1 W26S  Southbound  Duckling 

Sep  60 

1 (7)  

. Sep  60 

W266  Neapolitan  Mouse  (7) 

Sep  60 

1 W267  Pup  on  a Picnic  (7) 
W269  Downhearted  Duckling 

Sep  60 

(7)  

W272  Mouse  for  Sale  (7). 

. Sep  60 

g W273  Cat  Fishin’  (8)  . . . 

. Sep  60 

4 W274  Part  Time  Pal  (8) 

.Sep  60 

{ W275  Cat  Concerto  (7) , . 
4 W276  Dr.  Jekyll  and  Mr. 

.Sep  60 

Mouse  (7)  

.Sep  60 

Tex  Averys 

0 W264  Farm  of  Tomorrow  (7j 

Sep  60 

W268  The  Flea  Circus  (7) 

Sep  60 

1 W270  Dixieland  Droopie  (8) 

Sep  60 

W271  Field  and  Scream  (7) 

Sep  60 

PARAMOUNT 

1 COLOR  SPECIALS 

g (2  Reels) 

820-1  Carnival  in  Quebec 

1 (16)  

B20-2  Boats  a-Poppin'  (18) 

(Anamorphic)  

. Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic 

• Apr  61 

B21-1  Spring  in  Scandinavia 
} ( ) 

. Nov  61 

B21-2  Fireaway.  Story  of  a 

'■  Trotter  ( . . ) 

• Nov  61 

, MODERN  MADCAPS 

*■  (Technicolor) 

f M20-1  Galaxia  (7)  

. Oct  60 

*■  M20-2  Bouncing  Benny  (6) 

Nov  60 

M20-3  Terry  the  Terror  (6) 
M20-4  Phantom  Moustacher 

Dec  60 

(6)  

•Ian  61 

M20-5  Kid  From  Mars  (6) 

Mar  61 

M20-6  Mighty  Termite  (6) 

Jun  61 

M21-1  Plot  Sickens  (..)... 

Oct  61 

M21-2  Crumley  Cogwheel  ( . . ) 
M21-3  Popcorn  & 

Oct  61 

Politics  ( . . ) 

Nov  61 

NOVELTOON 

(Technicolor) 

P20-1  Northern  Mites  (6) . 

Nov  60 

P20-2  Miceniks  (6)  

Dec  60 

P20-3  The  Lion’s  Busy  (6) . 
P20-4  Geodii  the  Gremlin 

Mar  61 

«)  

Apr  61 

P20-5  Ahio’i  Solo  Flight  (7) 
P20-6  Nmind  About  That  (6) 

P21-1  Munro  (9) 

P21-2  Turtle  Scoop  (..)... 
P21-3  Kozmo  Goes  to 

Apr  61 
Jun  61 

Sep  61 
Sep  61 

School  ( . . ) 

Nov  61 

POPE'YE  CHAMPIONS 

E21-1  Fireman’s  Brawl  (..) 
E21-2  Toreadorable  (..) 
E21-3  Popeye,  the  Ace  of 

Sep  61 
Sep  61 

Space  ( . . ) 

Sep  61 

E21-4  Shaving  Muggs  (..) 

Sep  61 

E21.4Taxl  Tun/y  (..) 
E21-6  rioor  Flusher  (..) 

Sep  61 
Sep  61 

SPORTS  ILLUSTRATEI 

(Anamorphic — Color — 1 Reel) 

D20-1  Kings  of  the  Keys 

(9)  

Sep  60 

020-2  Big  "A"  (9)  

020-3  A Sport  Is  Born 

Sep  60 

(10)  

Nov  60 

020-4  Tin  Pin  Tour  (9) 

Apr  61 

020-5  Speedway  (10) 

May  61 

THE  CAT 

(Color  Cartoons) 

C20-1  Ton  Cat  (8) 

Sep  60 

CARTOON  SPECIAL 

A-21  Abner  the  Baseball.  2 

Reel 

(12/2)  

Sep  61 

TRAVELRAMA 

(Anamorph!c-Color-1  Reel) 

T20-1  Porpoise  Posse  (10) . . 

Mar  61  ; 

TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Compan  on  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


20fh  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assionment  Mexico  (10)  Feb  61 

7105  Algonguin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(91  Anr61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 

C’Seope.  De  Luxe  color ...  .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
All  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6) Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Ra  Iroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9)  Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 

4175  Sidetracked  (9)  © . Mar  61 

4176  Puerto  Rican  F>layland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  Can  be  projected  in 
the  Anamorphic  process.  2.35-1) 
(All  run  between  6 and  7 min.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  . . . . Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  . . . .Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

41' 8 Papoose  on  the  Loose.  . Apr  61 
4119  Clash  and  Carry  ...April  61 
WALTER  LANTZ  REISSUES 
(Color  Cartunes.  Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Heifer  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6) . . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)  . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 

8301  Room  and  Bird Sep  60 

8302  Crocked  Quack Oct  ^ 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped Nov  60 

8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety. . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  A 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Corn  Plastered Jul  61 

8315Kiddin’  the  Kitty Aug  61 

8316  Ballot  Box  Bunny Aug  61 

BUGS  BUNNY  SPECIALS 
(Technicolor — 7 min.) 

8721  From  Hare  to  Heir. ..  .Sep  60 


Rabbit  May  61 


MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 


8707  Zip  ’n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eggs  Mar  61 

8711  Birds  of  a Father  ....Apr  61 

8712  D’Fightin'  Ones  Apr  61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws..  Jul  61 
^16  The  Pied  Piper  of 

Guadalupe  Aug  61 

WORLD-WIDE  ADVENTURE 
SPECIALS 
(Color  Reissues) 

(Two  Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18)..  Jul  61 

(One  Reel) 

8501  Riviera  Days  (10) ....  Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings 'of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Fro’ics  (9) . . . .Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


BOXOFFICE  BookinGuide  Oct.  2,  1961 


9 


J 


5. 


XHIBITOR  HAS  HIS  SAY 

hhh^hhiabOUT  PICTUREShm^ 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


'Gidget'  Still  Good,  Too, 
And  Pulls  the  Teeners 

I played  "Gidget''  a month  otter  "Gidget  Goes 
Hawaiian/'  which  maybe  was  too  close,  but  still 
a very  good  show  in  every  respect  and  still  pulled 
a crowd  of  teenagers.  Doubled  this  with  "A 
Bullet  Is  Waiting/'  also  from  Columbia  for  some 
of  the  most  beautiful  color  I've  seen  in  a long 
time.  Both  shows  are  excellent  and  will  set  bells 
ringing  in  the  hearts  of  all  who  see  this  combina- 
tion. No  one,  but  no  one,  drove  out  during  this 
program,  and  this  fact  alone  augurs  well  for 
any  show.  Columbia's  reasonable  terms  will  let 
you  make  a buck  on  this  combination. 

I.  ROCHE 

Starlite  Drive-In, 

Chipley,  Fla. 


ALLIED  ARTISTS 

Dondi  (AA) — David  Janssen,  Patti  Page,  David  Kory. 
A very  cute  comedy  but  lack  of  big  names  will  make 
it  herd  to  sell.  NSS  has  a good  trailer  and  this  helped 
some.  If  you  can  get  them  in,  they  will  leave  with  a 
smile  and  a good  feeling.  Average  business,  but  still 
a good  show.  Would  have  been  better  in  color.  Played 
Sun.  Weather:  Good. — I.  Roche,  Starlite  Drive-In, 

Chipley,  Fla.  Pop.  3,000. 

BUENA  VISTA 

Absent-Minded  Professor,  The  (BV) — Fred  Mac- 
Murray,  Nancy  Olson,  Keenan  Wynn.  This  is  what  they 
want  to  tee.  Disney  leaves  out  the  sex,  so  he  has 
what  they  want.  Played  one  week.  Weather:  Good. — 
Leo  A.  Backer,  Valley  Theatre,  Browns  Valley,  Minn. 
Pop.  1,170. 

COLUMBIA 

One  Hundred  and  One  Dalmatians  (BV) — Cartoon 
feature.  Another  one  from  Walt  Disney  and  a cartoon 
show  at  that,  but  it  did  the  business  for  us.  Played 
a featuretta  with  it  called  "Horse  With  the  Flying 
Tail"  and  made  a good  program.  Played  Sun.,  Mon., 
Tues  Weather:  Fair. — Frank  Patterson,  Mansfield 

Theatre,  Mansfield,  La.  Pop.  6,000. 

Parent  Trap,  The  (BV) — Hayley  Mills,  Maureen 
O'Hara,  Brian  Keith.  This  one  made  the  "Swiss 
Family  Robinson"  gross  look  sick.  I couldn't  believe 
anything  would  ever  top  it,  but  this  one  did.  A 
marvelous  picture  thot  Disney  really  sold.  Long 
lines  down  the  block  every  single  day.  Played  one 
week. — Jim  Frnser,  Auditorium  Theatre,  Red  Wing, 
Minn.  Pop.  12,500. 

METRO-GOLDWYN-, MAYER 

Atlantis,  the  Lost  Continent  (MGM) — Anthony  Hall, 
Joyce  Toylor.  Although  it  has  no  marquee  stars  it's  a 
tremendous  science-fiction  picture  from  Mr.  Pal. 
Played  Thurs.,  Fri.,  Saf.  Gof  the  kids  out.  Played  to 
good  houses.  If  the  trend  is  science-fiction  in  your 
town,  book  at  once. — Kenn  Spaulding,  assistant  man- 
ager, Bijou  Theatre,  Morrisville,  Vt.  Pop.  3,450. 

Ben-Hur  (MGM) — Charlton  Heston,  Stephen  Boyd, 
Hayo  Haroreet.  It's  good,  but  Metro  wonts  70  per 
cent.  So  what  have  you?  Played  one  week.  Weather: 
Good. — Leo  A.  Backer,  Valley  Theatre,  Browns  Valley, 
Minn.  Pop.  1,170. 

Cimarron  (MGM) — Glenn  Ford,  Maria  Schell,  Anne 
Baxter.  I wish  Time's  critics  could  have  been  here. 
The  biggest  Sundoy  of  the  year  and  our  patrons  loved 
every  minute  of  it.  Park  Avenue  critics  must  be  an 
egghead  bunch  not  to  see  the  greatness  of  "Cimar- 
ron." Ployed  Sun.,  Mon.,  Tues.  Weather:  104  degrees 
— too  hot. — Ken  Christianson,  Roxy  Theatre,  Wash- 
burn, N.  D.  Pop.  968. 

Gsne  With  the  Wind  (MGM,  reissue) — Clark  Goble, 
Vivien  Leigh,  Leslie  Howard.  This  is  the  classic  of 
all  American  motion  pictures  and  it  will  go  on 
being  so  through  the  yeors  to  come.  Clark  Gable  had 
the  bast  role  of  his  career  and  the  some  goes  for 
Miss  Leigh.  It  brought  out  many  faces  which  I 
hadn't  seen  for  yeors.  Thas  was  my  third  time  to 
show  it.  I ployed  it  after  the  county  fair  was  over, 
so  d d just  a little  obove  overage  for  four  nighfs. 
The  people  sure  didn't  know  what  they  were  missing. 
Ployed  Fri.  through  Mon.  Weather:  Very  nice. — 

James  Hardy,  Shoals  Theatre,  Shoals,  Ind.  Poo. 
1,555 

PARAMOUNT 

One-Eyed  Jocks  (Para) — Marlon  Brando,  Karl  Mal- 
den, Katy  Jurado.  It's  clear  why  Paromount  doubled 
the  rental  on  this  one.  Boy,  did  they  burn  the  gun 
powder.  Scenery  and  color  are  gorgeous.  We  took  the 
worst  beating  of  the  year.  Soturday  night  we  had 
a power  failure,  ond  Sunday  Carla  was  showing  her 
teeth,  so  there  you  have  my  sob  story.  Played  Sat., 
Sun.,  Mon.  Weather:  Stormy  and  showers.— Corl  P. 
Anderka,  Roinbow  Theatre,  Castroville,  Tex.  Pop 
1 ,500. 

20th  CENTURY-FOX 

Flaming  Star  (20th-Fox) — Elvis  Presley,  Borbora 
Eden,  Dolores  Del  Rio,  As  much  os  we  personolly 
can't  stand  the  guy — when  there  is  on  Elvis  picture 


10 


we  book  it.  Played  this  late  and  out  they  came 
anyway.  Funny  thing  with  Presley  films,  we  get  a 
lot  of  grandmas  along  with  the  kids.  Wouldn't  pay 
five  cents  to  see  the  film,  but  it  is  a moneymaker. 
— A1  Zarzana,  Ray  Boriski,  Boulevard  Theatre  (sub- 
run), Houston,  Tex. 

Story  of  Ruth,  The  (20th-Fox) — Elana  Eden,  Stuart 
Whitman,  Peggy  Wood.  With  the  help  of  our 
friend  Fox  salesman,  Mr.  Buell,  we  finally  got 
"Ruth"  here  via  plane.  Thanks!  An  excellent  Bibli- 
cal drama,  well  received  and  enjoyed  by  average  at- 
tendance, due  to  everyone  getting  in  the  act  for 
the  4th  of  July  holiday. — Ken  Christianson,  Roxy 
Theatre,  Washburn,  N.  D.  Pop.  968. 

These  Thousand  Hills  (20th-Fox) — ^Don  Murray, 
Richard  Egan,  Lee  Remick.  This  western,  in  'Scope 
and  color,  has  all  the  necessary  ingredients  for  a 
good  piefure  and  is  tops  in  its  class.  Had  lots  of 
good  commenfs  on  this  and  I made  some  money. 
What  more  could  you  ask  far?  Played  Mon.,  Tues. 
Weather:  Not  bad. — ^F.  L.  Murray,  Strand  Theatre, 
Spiritwood,  Sask.  Pop,  500. 

Trapp  Family,  The  (20th-Fox) — ^Ruth  Leuwerik, 
Hans  Holt,  Joseph  Meinrad.  A very  fine  family  film 
which,  if  exploited  enough,  should  do  well  in  Cath- 
olic communities.  These  children  can  really  sing.  I'm 
surprised  Walt  Disney  hasn't  latched  onto  them.  It 
did  just  average  here.  Played  Sun.,  Mon.,  Weather: 
Warm.— James  Hardy,  Shoals  Theatre,  Shoals,  Ind. 
Pop.  1,555. 

Wild  in  the  Country  (20th-Fox) — Elvis  Preslay,  Hope 
Lange,  Tuesday  Weld.  I personally  thought  this  the 
weakest  of  the  Presleys.  Did  not  measure  up  "box- 
officewise"  either.  Played  Tues.  through  Fri, — S.  T. 
Jackson,  Jackson  Theatre,  Flomaton,  Ala.  Pop.  1,480. 

UNITED  ARTISTS 

Last  Time  I Saw  Archie,  The  (UA) — ^Robert 
Mitchum,  Jack  Webb,  Martha  Hyer.  A little  too  slow 
and  drown  out,  but  it  drew  well  and  pleased.  Played 
Fri.,  Sat. — Elaine  S.  George,  Star  Theatre,  Heppner, 
Ore.  Pop.  1,100. 

Teenage  Millionaire  (UA) — Jimmy  Clanton,  Rocky 
Graziano,  Zasu  Pitts.  This  was  okay  and  did  pretty 
good  business.  Neither  the  picture  nor  the  business 
was  as  good  as  "Go,  Johnny,  Go."  Played  Sun.,  Mon., 
Tues. — S.  T.  Jackson,  Jackson  Theatre,  Flomaton, 
Ala.  Pop.  1,480. 

Young  Savages,  The  (UA) — Burt  Lancaster,  Shelley 
Winters,  Dina  Merrill.  Okay  if  you  can't  get  anything 
better.  A good  drama  production,  but  too  much  of 
tha  same  thing.  No  variety  at  all.  Did  poor  at  box- 
office.  Played  Sun.,  Mon.,  Tues.  Weather:  Warm  and 
humid. — ^Kenn  Spaulding,  assistant  manager.  Bijou 
Theatre,  Morrisville,  Vt.  Pop.  3,450. 

UNIVERSAL-INTERNATIONAL 

Kettles  in  the  Ozarks,  The  (U-l  reissue) — Marjorie 
Main,  Arthur  Hunnicutt,  Una  Merkel.  It's  the  same 
wonderful  sfory  and  we  did  a landslide  business. 


Sureiire  for  Smallies 

U-I's  duo,  "Curse  of  the  Werewolf"  and 
"Shadow  of  the  Cat"  are  very  good  horror 
films.  Kids  and  teens  like  to  "scream  and 
scratch"  a little  for  a change.  Did  very  well  on 
a Thurs.,  Fri.,  Sat  date. 

C.  D.  SIMMONS 

Grace  Theatre, 

Grace,  Ido. 


The  pop  and  popcorn  business  was  beaufifiul.  Don't 
be  afraid  fo  repeaf  fhese  Kettle  pictures.  They  do 
business.  In  fact  this  one  did  more  the  second 
time  around  than  it  did  the  first.  People  thirst  for 
comedy  in  our  area.  Can  fhe  sex  and  drawn  out 
dramas.  Give  us  more  of  fhese.  By  the  way,  the 
print  was  as  good  and  even  better  than  some 
current  product  we  are  now  using.  Played  Wed. 
Weather:  Hot. — Harry  Hawkinson,  Orpheum  Theatre, 
Marietta,  Minn.  Pop.  380. 

WARNER  BROS. 

Giant  (WB,  reissue) — ^Rock  Hudson,  Elizabeth  Tay- 
Icr,  James  Dean.  This  picture  will  never  grow  old  to 
me.  Soundtrack  worn  but  still  good.  Business  above 
average.  Played  Sun.,  Mon.,  Tues.  Weather;  Hot. — 
Ray  Steele,  Grand  Theatre,  Lancaster,  Ky.  Pop.  3,000. 

MISCELLANEOUS 

All  Mine  to  Give  (RKO,  released  in  Canada  by 
U-l) — Cameron  Mitchell,  Glynis  Johns,  Patty  Mc- 
Cormack. This  was  the  second  time  around  for  this 
good  family  piefure.  It  is  a tear  jerker,  but  it 
seems  people  like  that  type.  One  lady  said  to  me 
afterward,  "Gee,  that  was  a good  picture.  I cried 
all  the  way  through  the  last  two  reels."  This  did 
very  well  for  a brought-back  pict;ure.  Played  Fri., 
Sat. — F.  L.  Murray,  Strand  Theatre,  Spiritwood,  Sask. 
Pop.  500. 

League  of  Gentlemen,  The  (Kingsley) — Jack  Haw- 
kins, Nigel  Patrick,  Richard  Attenborough.  This  is 
a very  good  comedy,  but  it  is  for  fhe  art  theatres. — 
R.  N.  Justin,  Palace  Theatre  (subrun),  Gastonia,  N.C. 
Pop.  23,000. 


The  Joker  A Farce-Comedy 

Lopert  Films  86  Minutes  Rel.  Sept.  '61 

A delightfully  frothy,  mirth-provoking  and 
utterly  mad  little  sex  whimsy,  this  Franch-lan- 
gi.’age  farce  directed  by  Philippe  De  Broca, 
who  also  wrote  the  screenplay  with  Daniel 
Boulanger,  will  prove  hilarious  to  art  house 
patrons  who  refuse  to  take  their  film  fare 
seriously.  The  picture  proves  a magnificent 
tour-de-force  for  Jean-Pierre  Cassel,  the  en- 
gaging and  graceful  youth  who  previously 
scored  in  De  Broca's  "The  Love  Game" 
{which  won  critical  praise  but  little  public 
interest  from  art  house  patrons  early  in 
1961).  With  Anouk  Aimee,  currently  playing 
the  wealthy  nymphomaniac  in  "La  Dolce 
Vila,"  for  marquee  value,  this  has  broken 
records  in  two  New  York  art  spots  and  is  a 
likely  boxoffice  hit  in  most  keys  even  if  its 
irreverent  treatment  of  amour  and  many  bed- 
room scenes  m.ake  it  strictly  adult  fare.  The 
setting  is  a grotesque  household  in  Paris  in- 
habited by  the  madcap  hero,  his  eccentric 
uncle,  his  brother  and  the  latter's  wife,  who 
is  the  mother  of  the  hero's  two  illegitimate 
sons.  The  story  opens  with  the  Peter  Pan-like 
hero  escaping  from  a lady's  bedroom  and 
pursued  by  the  irate  husband  over  the  roof- 
tops and  fences — the  rest  is  equally  ridicu- 
lous and  replete  with  slapstick  and  sight 
gags.  Cassel  is  a thoroughly  likable  young 
rogue.  Palau  is  a droll  little  figure  as  the 
uncle  and  Genevieve  Cluny  is  amusing  and 
pathetic  at  the  same  lime  as  the  brother's 
wife.  Mile  Aimee  is  dignified  and  charming 
as  the  picture's  one  serious  character.  Roland 
Nonin  is  executive  producer. 

Jean-Pierre  Cassel,  Anouk  Aimee,  Palau, 
Genevieve  Cluny.  Georges  Wilson. 


Utamaro  A MeMrama 

Harrison  93  Minutes  Rel.  

The  18th  Century  Japanese  painter,  Uta- 
maro oft-likened  to  Toulose-Lautrec,  the 
Frenchman  who  chose  subjects  from  the 
dancers,  prostitutes  and  music  hall  habitues 
of  his  day,  is  the  subject  of  this  latest  Masai- 
chi  Nagata  effort  (he  was  responsible  for  the 
Academy  Award  winning  "Rashomon"  and 
"Gates  of  Hell").  Kazuo  Hasegawa,  the  im- 
passioned lover  of  "Gates  of  Hell,"  has  the 
title  role,  imparting  properly  restrained 
moments  to  the  portrayal  of  the  first  Japanese 
artist  to  achieve  international  fame  during 
his  lifetime.  Utamaro  is  destined  for  an  un- 
easy fame;  his  models — and  they  possess  all 
the  attributes  of  their  contemporaries  around 
the  globe — clamor  for  his  attention,  while  the 
academicians  profess  mere  loathing  for  his 
naturalism,  and  a powerful  lord  turns  jealous 
attention  to  hateful  concern  after  Utamaro 
refuses  to  join  his  household.  As  misfortune 
closes  in,  a model,  for  whom  a prosperous 
marriage  has  been  arranged,  for“akes  all  to 
be  with  Utamaro.  A bevy  of  Japan's  most 
beautiful  girls  appear  in  this  Daiei  Motion 
Picture  Company  presentation,  released 
stateside  by  Edward  Harrison.  Japanese 
dialog  is  supplemented  by  adequate  Eng- 
lish titles.  Color  is  AGFA. 

Kazuo  Hasegawa,  Chikage  Awahima, 
Hitomi  Nozoe,  Fujiko  Yamamoto. 


Columbia  Reissues  Set 

NEW  YORK — Columbia’s  “Picnic,”  the 
revival  of  the  1956  release  starring  William 
Holden,  Kim  Novak  and  Rosalind  Russell, 
and  “Twinkle  and  Shine,”  a revised  version 
of  the  1959  release,  “It  Happened  to  Jane,” 
starring  Doris  Day,  Jack  Lemmon  and 
Ernie  Kovacs,  opened  at  the  Forum  The- 
atre September  22. 

BOXOFFICE  BookinGuide  Oct.  2,  1961 


Opinions  on  Current  Productions 

Symbol  © denotes  color;  © CinemoScope;  ® Vistovision;  © Superseope;  ® Noturom  a;  ® Regolscope;  ® Technirama.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Feature  reviews 


Ratio: 

85-1 


Drama 


■>rivor 


Paris  Blues  F I 

United  Artists  (6131)  S8  Minutes  Rel.  Nov.  '61 

Any  blues  connected  with  this  offering  are  strictly  in  the  jjj"  K 
title,  the  haunting  love  story  and  the  musical  score;  not  of  aft  ) 
the  boxoffice  variety.  Cash  boxes  should  jingle  assuringly  '* 
in  most  situations,  with  the  only  foreseeable  difficulty  lying 
south  of  the  Mason-Dixon  line  where  the  film's  inter-racial 
relationships  may  encounter  difficulties.  For  the  armchair 
travelers  there  are  the  authentic  Paris  backgrounds,  music 
lovers  will  revel  in  Duke  Ellington's  score,  teenagers  will 
flip  for  the  hot  jazz,  particularly  as  it  pours  forth  from  the 
horn  of  celebrated  trumpeter  Louis  (Satchmo)  Armstrong; 
romantics  are  provided  with  a double  love  theme,  and  the 
beat  generation  will  roundly  approve  the  colorful,  unconven- 
tional goings-on  depicted  in  Paris'  Left  Bank  section.  Then 
there  is  a marquee-mighty  cast  headed  by  Paul  Newman, 
Joanne  Woodward  and  Sidney  Poitier,  each  of  whom  gives 
an  expectedly  fine  performance  and,  as  an  added  fillip, 
sep’a  songstress  Dichann  Carroll,  who  turns  in  a solid 
dramatic  portrayal.  Viewers  who  may  balk  at  Newman's 
attraction  to  Hiss  Carroll  and  the  latter's  sharing  a hotel 
room  with  Miss  Woodv/ard,  should  find  their  qualms  allevi- 
ated by  the  picture's  European  setting  where  such  is  highly 
acceptable.  Martin  Ritt  directed. 

Paul  Newman,  Joanne  Woodward,  Sidney  Poitier,  Louis 
Armstrong,  DIahann  Carroll,  Serge  Reggiani. 


Ratio: 

1.85-1 


Melodrama 


Boy  Who  Caught  a Crook  A 

Un-ted  Artists  (6127)  72  Minutes  Rel.  Oct.  '61 

Admirably  filling  what  is  a lamentably  empty  niche  of 
supporting  fare  strictly  for  family-young  people  consumption, 
this  latest  from  the  proficient  Robert  E.  Kent-Edward  L 
Cahn  team— they've  listed  the  effort  as  a Harvard  Film 
f^orp.  presentation  is  aic.od  immeasurably  by  the  winning 
title  delineation  of  young  Roger  Mobley,  given  sufficient 
Poi"trayals  in  kind  a most  v/elcome,  valuable  addition  to  the 
fast-diminishing  roster  of  distinctively  young  American  cast- 
ings. Moreover,  veteran  chcra-ter  thespian,  Don  Beddoe  he 
of  the  wry,  quizzical  grin,  and  one-time  romantic  leading 
lady  Wanda  Hendrix  handled  the  adult  stint;  in  the  rela- 
tively  simple  stcry  fram.ework,  along  with  Johnny  Seven,  as 
the  criminal  whose  machinations  set  into  motion  still 
another  uhimately  warm  recitation  of  human  qualities  far 
outdistancing  that  of  dire  distraught  circumstances.  Nathan 
Juran  s screenplay  may  not  contain  anything  particularly 
fresh  and  inventive,  but  it  manages  to  serve  up  the  inviting 
glow  that  goes  hand-in-hcnd  with  a deed  well  done.  Kent 
attended  to  production  and  Cahn  directed  with  a firm  grasp 
of  the  basic  premise.  Gilbert  Warrenton's  photographic 
effects  are  in  keeping  with  the  a.orementioned  mood  and 
motivation. 

Wanda  Hendrix,  Don  Beddoe,  Roger  Mobley,  Richard 
Crane,  Johnny  Seven,  Robert  Stevenson. 


Black  Pit  of  Dr,  M 


A Ra 

1.8 


Ratio:  Horror  Drama 

L.S5-1 

United  Producers  71  Minutes  Rel.  

This  states-righter  tosses  in  every  conceivable  chestnut 
that  has  been  exploited  in  the  horror  field — complete  with 
spirits  returning  from  the  dead,  a mad  doctor  in  an  insane 
asylum,  acid-throwing  patients  and  the  beautiful  daughter  of 
a deceased  man  of  medicine  pursued  by  a lustful  "dead" 
man  only  to  be  rescued  in  the  very  nick  of  time  by  the  stal- 
wart young  interne.  The  discriminating  won't  be  flocking,  the 
logical-thinking  won't  be  flocking,  but  the  apparently  bur- 
geoning element  that  seems  to  dote  on  such  weird  goings-on 
will  find  everything  concerned  very  much  to  their  liking.  The 
exploitation  gimmicks  that  have  been  successfully  em- 
ployed in  the  past  ought  to  work  smoothly,  slickly  this  time 
out,  although  the  tiniest  of  the  lured  tykes  may  well  find 
what  happens  on  the  screen  a bit  too  gruesome  and  exces- 
sive for  their  limited  tastes.  Ralph  Bertrand  and  Gaston 
Santos,  doctors,  have  long  ago  made  a solemn  pact  that 
whoever  dies  first  will  posthaste  return  to  the  land  of  the 
living  and  tell  the  survivor  just  what  it  means  to  pass  on. 
Bertrand  precedes  his  long-time  friend,  in  the  process  return- 
ing to  predict  that  Santos  will  find  the  long-anticipated 
answer  at  a specified  time.  This  will  frighten  some  of  the 
more  gullible. 

Ralph  Bertrand,  Gaston  Santos,  Mapi  Cortes,  Carl  Aucira, 
Caroline  Barret,  Louis  Aragon,  Beatrice  Aguirre. 


3,og 

9357 


Ratio:  Drama 

2.55-1  © 

Rel.  Oct.  '61 


The  Hustler 

20th-Fox  (136)  134  Minutes 

A raw,  racy  and  realistic  tale  of  the  seamy  side  of  life  in 
Manhattan's  poolrooms,  bus  stations  and  cheap  hotels,  this 
Robert  Rossen  production  is  strong  meat  which  will  have  its 
greatest  appeal  to  male  patrons  and  sports  fans,  although 
Paul  Nev.rman  will  have  marquee  lure  for  the  ladies  and 
Jackie  Gleason's  TV  popularity  will  attract  general  audiences 
even  if  his  role  is  comparatively  minor.  The  screenplay  by 
Ro“sen  and  Sidney  Carroll,  based  on  a novel  by  Walter 
Tevis,  has  some  of  the  elements  of  the  memorable  "On  the 
Waterfront,''  but  without  that  picture's  stark  power,  and  the 
romantic  plot  is  a completely  sordid  one,  starting  with  a 
pickup  which  leads  into  an  illicit  affair 'and  much  drinking 
before  the  girl's  suicide — scarcely  a pretty  tale  and  one  for 
adults  only  Rossen,  who  also  directed,  gets  superlative  per- 
formances from  Newman,  from  Piper  Laurie,  who  returns  to 
the  screen  with  a compelling  portrayal  of  a lonely,  alcoholic 
girl,  and  from  George  C.  Scott,  whose  striking  delineation  of 
a vicious,  corrupt  gambler  should  win  him  Academy  Award 
consideration.  Gleason  does  well  in  his  few  scenes  as  a 
pool  champ  (there  may  be  too  many  closeups  of  the  game 
for  non-players)  and  Myron  McCormick  also  contributes  a 
fine  bit.  Filmed  entirely  in  New  York  City. 

Paul  Newman,  Jackie  Gleason,  Piper  Laurie,  George  C. 

Scott,  Myron  McCormick,  Murray  Hamilton,  Jake  LaMotta. 


Two  Women 

Embassy  105  Minutes 


A 


Ratio: 

1.85-1 


War  Drama 


Rel. 


Originally  an  Italian-language  film  with  English  subtitles, 
this  Italian-French  coproduction,  produced  by  Carlo  Ponti 
(husband  of  Sophia  Loren),  is  now  being  released  with 
dubbed-in  English.  Sophia  Loren,  after  a dozen  Hollywood 
pictures,  mostly  in  glamorous,  dressed-up  roles,  returned  to 
her  native  Italy  to  give  her  finest  screen  portrayal  to  date  as 
an  earthy  peasant  girl  in  World  War  11.  Miss  Loren's  recent 
Cannes  Film  Festival  award  as  "best  actress,"  Vittorio  De 
Sica's  fame  (this  time  as  director  only),  and  the  best-selling 
novel  by  Alberto  Moravia,  will  insure  strong  grosses  in  the 
art  spots  and  selected  key  city  first  runs  on  the  strength  of 
Loren's  name.  Initially  aimed  for  art  houses,  this  Joseph  E. 
Levine  presentation  is  being  played  by  regular  houses.  The 
screenplay  by  Cesare  Zavattini  has  been  brilliantly  directed 
by  De  Sica,  who  builds  interest  slowly  but  steadily  until  he 
reaches  a truly  startling  rape  climax,  in  which  Miss  Loren 
climbs  to  histrionic  heights.  Excellent,  too,  are  Eleonora 
Brown,  as  a 13-year-old.  suddenly  shocked  into  womanhood 
and  Raf  Vallone,  in  the  brief  role  of  a virile  Italian.  Black- 
and-white  photography  is  first-rate. 

Sophia  Loren,  Jean-Paul  Belmondo,  Raf  Vallone, 
Eleonora  Brown,  Renato  Salvatori. 


Wild  Youth 

Cinema  Associates 


A 


73  Minutes 


Ratio: 

1.85-1 

Rel. 


Melodrama 


This  is  another  of  the  minor  efforts  that  come  along  the 
states  rights  trail,  ostensibly  providing  a thrill-a-minute  story 
of  mixed-up  teenagers,  their  molls,  and  narcotics,  but,  in  the 
final  analysis,  failing  in  objectivity.  If  there's  a premise  to 
this  John  Bushelman  production,  it's  to  advise  the  nation's 
parents  not  to  let  their  children  meet  bad  influences.  But 
before  any  such  thought  hoves  into  view,  the  audience  is 
treated  to  gibberish  as  only  a weakly  directed,  malfunction- 
ing cast  can  provide.  Carol  Ohmart,  previously  cast  in  rela- 
tively logical  melodramas,  and  Robert  Hutton,  a one-time 
young  male  lead,  are  the  only  names  of  any  consequence  for 
the  marquee,  but  they,  too,  do  little  to  distinguish  this  par- 
ticular effort,  credited  to  a threesome  consisting  of  Robert 
J.  Black  jr.,  Lester  William  Berke  and  Dean  Romano.  And  who 
do  you  think  is  a lookin'  for  the  criminals — redoubtable, 
imperturbable  “I'll  Get  My  Man!"  Robert  Hutton  of  the  Treas- 
ury Agents  field  force.  Well,  sir,  Hutton  does  get  his  man,  as 
the  John  Schreyer-directed  opus  limps  to  a reasonably 
satisfying  climax.  Production  values  are  about  as  good  a.s 
\ the  unconvincing  histrionics,  all  components  behaving  as  if 
^ they've  got  to  finish  what  is  obviously  a botched-up  task  a! 
hand. 

Robert  Hutton,  John  Goddard,  Carol  Ohmart,  Clancey 
Cooper,  Steve  Rowland,  Robert  Arthur,  Jan  Brooks. 


The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  poid. 


2566 


BOXOFFICE  BookinGuide 


Oct.  2,  1961 


2565 


FEATURE  REVIEWS  Story  Synopsis;  Exploitips;  Adlines  for  Newspaper  and  Programs 


THE  STORY:  "The  Hustler"  (20th-Fox) 

Paul  Newman,  a hustler  (pool  shark)  comes  out  of  the  West 
to  New  York  and  gets  into  a grueling  game  with  Jackie 
Gleason,  the  champion.  Although  Gleason  soundly  beats  ... 
Newman  at  the  pool  table,  the  game  is  watched  by  George  porisi- 
C.  Scott,  a ruthless  money-man  who  determines  to  exploit 
Newman.  Meanwhile,  Newman  meets  Piper  Laurie,  a lonely 
pickup  and,  after  a drinking  bout,  moves  in  with  her.  New- 
man walks  out  on  his  former  manager  and,  after  having  his 
thumb  broken  in  a waterfront  poolroom,  takes  up  with  Scot: 
who  brings  him  and  Piper  to  Louisville,  where  he  wins  in  a 
game  with  a rich  Southern  sport'man.  Piper,  realizing  that 
Newman  has  sold  himself  to  Scott,  tries  to  warn  him  but  is 
rejected  and  finally  commits  suicide.  Newman  at  last  be- 
comes aware  of  Scdtt's  evil  influence  on  his  life.  He  returns 
to  beat  Gleason  in  a climactic  game  and  then  denounces 
Scott  to  regain  his  self-respect. 

EXPLOITIPS: 

Although  the  title  has  a sordid  implication,  it  actually  re- 
fers to  a poolroom  hustler.  Newman  is  popular  with  women 
'ans  and  Jackie  Gleason  is  famed  throughout  the  U.S.  for  his 
long-running  TV  comedy  series. 

CATCHLINES: 

Powerful  and  Primitive  Are  the  Words  for  This  Story  of  a 
Poolroom  Hustler  Who  Won  at  the  Game  but  Was  Beaten 
bv  Life  . . A Lonely  Girl  Seeks  Salvation  Through  the  Love 

of  a Young  Pool  Player. 


THE  STORY:  "Two  Women"  (Embassy) 

Sophia  Loren,  owner  of  a grocery  store  in  Rome  left  by 
her  late  and  elderly  husband,  comforts  her  13-year-old 
daughter  (Eleonora  Brown)  when  the  area  is  bombed  in 
1943.  In  order  to  be  safe  from  falling  death,  Sophia  and  her 
young  daughter  move  to  the  country.  Meanwhile,  Raf 
Vallone  watches  her  property.  The  studious  son  of  a local 
businessman,  Jean-Paul  Belmondo,  falls  in  love  with  Loren 
vrhile  Eleonora  is  attracted  to  him.  Fleeing  the  retreating 
Germans,  Sophia  and  her  daughter  ore  mass-raped  in  a 
church  by  a group  of  Moroccan  soldiers.  Given  a lift  by  a 
truck  driver  they  stay  overnight  in  his  village.  Loren 
awakens  in  the  middle  of  the  night  to  find  her  daughter  j p, 
missing.  When  she  returns  in  the  morning,  Eleonora  admits  variet 
dancing  with  the  truck  driver  and  that  he  gave  her  a pair  of  'on. 
nylon  stockings.  Loren  fears  that  her  daughter  is  lost  forever 
to  her  by  the  abnormal  shock.  The  news  of  the  death  of 
Pelmondo  shocks  the  girl  back  to  normalcy,  and  Loren 
lovingly  embraces  her. 

SELLING  ANGLES: 

Arrange  bcoksto-e  and  library  tieups  of  the  widely  read 
novel  by  Alberto  Moravia.  Promote  interest  among  Italian 
groups  and  war  veteran  organizations. 

CATCHLINES: 

The  Book  Thev  Thought  V/rrs  Too  Daring  to  Be  Made  Into 
a Motion  Picture  . . . An  Unusual  Drama  of  Mother  and 
Daughter  and  Their  Misadventures  in  War. 


THE  STORY:  "Wild  Youth"  (Cinema  Associates) 

Escaping  from  an  honor  farm,  Steve  Rowland  and  Robert 
Arthur  find  refuge  with  Donna,  a farm  girl  who  is  all  of 
svreet  16.  She  is  in  love  with  Arthur  but  Rowland,  an  expert 
vrith  a switchblade,  is  a constant  menace  to  their  romance. 

V/hen  the'r  beat-up  car  breaks  down,  they  hitch-hike  a ride 
o-^d  find  themselves  with  a notorious  killer  and  dope 
peddler  wonted  by  the  border  police.  His  name  is  Revis 
(John  Goddard).  With  him  is  his  dope-crazed  moll,  Carol 
Ohmart.  In  the  ensuing  conflict  between  Goddard  and  Row- 
land for  the  prize  possession  of  a huge  doll  stuffed  with 
aope,  the  border  police,  including  treasury  agent  Roben 
Hutton,  finally  run  down  to  a gun-blazing  climax. 

EXPLOITIPS: 

Both  Robert  Hutton  and  Carol  Ohmart's  names  will  mean 
.something  to  the  regular  theatre  patron.  Arrange  with  scrap 
dealer::  to  use  a badly  wrecked  car — preferably  a sports 
model — in  vour  lover  or  on  the  sidewalk,  with  adjacent  sign 
reading,  "Was  He  a Narcotics  Addict?  See  . . Set  up 
window  and  interior  displays  at  department  stores,  spe- 
cializing in  bikini  bathing  suits.  / 'if 

ut  ty 

CATCHLINES: 

The  "Way-Out"  Guys  and  the  "Make-Out"  Gals  ...  Is 
Violence  the  Only  Way  Out  for  a Teenager?  . . . The 
Nation's  No.  1 Problem  Today  , . . What  Is  Their  Latest  Kick? 


THE  STORY:  "Paris  Blues"  (UA) 

Jazzmen  Paul  Newm.an  and  Sidney  Poitier  have  found 
Paris  to  be  their  heaven — Paul,  because  he  feels  he  will 
- - attain  his  true  stature  as  a musician  in  the  French  city,  and 
Sidney,  because  he  has  found  freedom  from  the  racial 
problems  in  America.  They  meet  Joanne  Woodward  and 
Diahann  Carroll  during  the  girls'  two-week  holiday  in  Paris. 
Diahann  and  Poitier  fall  in  love  and  she  is  able  to  persuade 
h’m  to  return  to  the  U.S.  with  her  and  face  whatever  they 
must  to  assure  a good  life  for  both  of  them  and  the  people 
of  their  race.  Joanne  and  Paul  have  an  affair,  during  which 
she  learns  to  sincerely  love  him.  He  is  tempted  to  give  up 
his  serious  musical  intentions  and  follow  her  back  to 
America  where  he  might  spend  the  rest  of  his  life  as  a mid- 
dle-rate trombone  player.  However,  in  the  end,  he  knows  he 
must  let  her  go  while  he  remains  in  Paris  to  try  to  find  his 
true  worth  in  the  world  of  music. 

EXPLOITIPS: 

Ask  music  stores  to  cooperate  in  displaying  Duke  Ellington 
and  Louis  Armstrong  albums  with  stills  from  the  picture  and 
accompanying  theatre  information. 

CATCHLINES: 

They  Came  to  Paris  to  Find  Love  and  Found  Disillusion- 
ment . . . The  Music  of  Louis  Armstrong  and  Duke  Ellington 
— The  Beauty  of  Joanne  Woodward,  and  the  Acting  Power  of 
Sidney  Poitier  and  Paul  Newman,  All  Rolled  Into  One  Sen- 
sational Film! 


THE  STORY:  "Boy  Who  Caught  a Crook"  (UA) 

When  armed  robber  Johnny  Seven  tosses  a briefcase  con- 
taining $100,000  onto  a vacant  lot,  he  plans  to  return  later 
and  retrieve  it.  By  the  time  he  has  eluded  the  police  who 
are  chasing  him,  a young  newsboy,  Roger  Mobley,  has  found 
it  and  taken  it  to  his  pal  the  Colonel,  Don  Beddoe,  an  old 
derelict,  who  opens  it  privately  and  reports  it's  empty.  Seven 
tracks  down  Mobley  and  beats  him  in  an  effort  to  get  back 
his  loot.  Beddoe,  trying  to  save  the  boy,  confesses  taking 
the  money.  Mobley's  young  widowed  mother,  Wanda 
Hendrix,  worries  over  the  boy's  absence  and  calls  police  who 
discover  Seven  about  to  kill  Beddoe.  Later  information  re- 
veals  that  a "wino"  had  confessed  taking  the  money  from 
the  abandoned  briefcase  before  Mobley  and  Beddoe  found 
it.  A large  reward  is  given  to  Mobley,  who  promptly  shares 
it  with  his  old  pal. 

EXPLOITIPS: 

For  street  bally,  dress  a small  boy  in  a "policeman's  uni- 
form" and  handcuff  him  to  a big,  masked  "yegg,"  the  duo  to 
wear  signs  reading,  "I'm  the  Boy  Who  Caught  This  Crook" 
and  "We're  Going  to  . . .'s  Theatre  to  See  . . ." 

CATCHLINES: 

A Story  With  Warmth  . . . Action  With  a Wallop!  . . 
Armed  Robbery  Was  Never  So  Completely  Disarming. 


THE  STORY:  "Black  Pit  of  Dr.  M."  (United  Producers) 

Dr.  Ralph  Bertrand,  on  his  deathbed,  is  reminded  by  Dr. 
Gaston  Santos  of  a long-ago  pact  that  whoever  died  first 
would  return  and  help  the  survivor  to  discover  the  secret  of 
the  Great  Beyond,  and,  after  that,  assist  him  back  into  this 
li'e.  Bertrand's  spirit,  invoked  by  a medium,  promises  to 
help  him  discover  the  secret  beyond  death.  Santos  (who  is 
called  Dr.  Masali,  hence  the  title)  is  told  that  three  months 
from  that  night  at  9 p.m.,  a door  will  close  and  there  will  be 
no  turning  back.  In  the  meantime,  many  strange  things  will 
happen.  Mapi  Cortes,  Bertrand's  daughter,  is  visited  by  a 
stranger  the  audience  knows  is  his  spirit.  She  goes  to  work 
in  Santos'  mental  institution  to  be  near  Carl  Aucira,  a new 
doctor.  An  asylum  aide,  horribly  disfigured  by  a mad 
patient's  throwing  of  acid,  vows  vengeance.  But  the  patient's 
murder  is  blamed  on  Santos.  Santos  is  executed  and 
shortly  thereafter  the  aide's  body  arises  out  of  the  grave,  this 
time  containing  Santos'  spirit.  Santos  admits  wild  infatua- 
tion for  Mapi,  and  when  she  rebuffs  him,  he  threatens  acid- 
tossing. Aucira  dashes  to  the  rescue,  throws  acid  at  Santos; 
he  is  destroyed  by  fire. 

''jg  EXPLOITIPS: 

' ladv  Prior  to  opening  day  and  during  run,  dress  ushers  in  black 
costumes  with  peepholes  for  eyes. 

CATCHLINES: 

Plunges  You  Into  a New  Concept  of  Terror  . . . And  Sud- 
den Shocks! 


( 


L 


BOXOFFICE  BookinGuide  Oct.  2,  1961 


RATES:  200  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CKIIRIIIG  HOUSE 


HELP  WANTED 


House  manager  or  experienced  assist- 
ant, male  or  female,  that  knows  theatre 
operation,  Norfolk,  Virginia  area.  Age 
bracket  25-60.  Air-mail  previous  experi- 
ence, salary,  draft,  and  marital  status 
c/o  Eoxoffice  9353. 


Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 


Managers  wanted  by  progressive  drive- 
in  theatre  circuit  which  is  expanding  in 
metropolitan  and  suburban  areas  of  Cali- 
fornia. Must  be  experienced  in  all  phases 
of  d-rive-in  operation.  Homes  on  premises. 
In  replying  give  us  full  complete  infor- 
mation which  will  be  held  confidential 
as  to  age,  experience,  marital  status  and 
present  salary.  Boxoffice  9350. 

MANAGER  for  large  Kansas  City  drive- 
in,  year  round  job,  no  buying  or  booking. 
Must  be  able  to  supervise  maintenance 
and  handle  help.  Send-  outline  of  ex- 
perience and  a recent  snapshot.  Boxoffice 
9360. 

Manager  wanted  for  large  neighbor- 
hood, first  run  theatre.  Experienced,  am- 
bitious. State  all  in  first  letter  including 
background,  references,  etc.  Boxoffice 
9359. 

Representative  Wanted:  To  sell  adver- 
tising in  theatre  outdoor  frame  service. 
Protected  territory.  Write  or  wire;  Romar- 
Vide  Company,  Chetek,  Wisconsin. 


POSITIONS  WANTED 

Manager,  mature,  executive  ability,  ad- 
vertising, exploitation  minded,  aggressive, 

long  experience.  Boxoffice  9356. 

Division  Manager,  would  like  new  op- 
portunity. Experienced  conventional  and 
metropolitan  drive-ins.  Boxoffice  9358. 


SOUND-PROIECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  & RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.!  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Nowl  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


BUSINESS  STIMULATORS 


Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used-  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 


Midget  Bibles.  $50/thousand.  IXIV2’. 
224  pages.  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 


Balloons — Imprinted  for  openings,  an- 
niversaries, special  pictures,  kid  matinee. 
Samples.  Southern  Balloons,  Box  246,  At- 
lantg  1,  Ga. 

Halloween  . . . Surprise  Bags  . . . 
Masks  . . . Comic  Books.  Free  Catalog. 
Hecht  Mfg.,  184  W.  Merrick  Road,  N.  Y. 

HYPO  FALL  BUSINESS!  Pass  out  clev- 
erly illustrated  cards  that  ask,  "Seeing 
more  TV  lately  . . . and  enjoying  it 
less?"  Try  a fresh,  sparkling  movie  to- 
night at  (theatre  and  mgrs.  name  im- 
printed.) 2-colors,  size  , $8.00  M 

(Minimum)  PPD,  Longhorn  Card  Co.,  Box 
733,  Batesville,  Ark. 


GENERAL  EQUIPMENT— USED 

Mechanisms,  standard-super  & E,  7 
Simplex,  also  movements,  as  is  or  rebuilt. 
Bargains.  Lou  Walters  Repair  Service, 
8140  Hunnicut  Rd.,  Dallas  28,  Texas. 

Complete  booth  equipment,  lenses,  etc., 
500  International  chairs,  plastic  screen, 
14x26'.  Also  350  speakers  and  posts,  com- 
plete drive-in  booth.  Motiograph,  Ashcraft 
11mm  lamps.  Strong  rectifiers,  100x60-foot 
screen  tower.  Box  489,  Price,  Utah. 

LAMPS,  MECHANISM,  LENSES,  FILM 
CABINETS,  REEL  TICKET  REGISTERS, 
TICKET  REGISTERS,  MOVEMENTS,  Re- 
PAIRED,  LOANERS  FURNISHED,  RE- 
PAIRED. Write  or  call  Gardner  Theatre 
Service,  Inc.,  2831  N.  Clark  St.,  Chicago 
14,  Illinois.  Phone  BU  1-0591  and  BU 
1-0592. 

AUTOMATIC  CHANGEOVERS,  WEAVER, 
STRONG  Zipper  or  Thide  (less  switch). 
Pair  $24.95;  2000'  Film  Cabinets  6,  8, 
10/12  section.  New  Sternmade,  per  sec. 
$1.95;  16"  Simplex  magazines  top  or 

lower  $4.95.  S.O.S.,  602  W.  52nd,  New 
York  19. 

For  Sale  real  cheap,  theatre  seats. 
Contact  A1  Boos,  City  Manager,  Durwood 
Theatres,  Inc.,  Electric  Theatre  Bldg.,  St. 
Joseph,  Mo. 

Theatre  closed,  Quinlan,  Texas.  Com- 
plete booth  equipment.  Simplex  E7,  Bal- 
lantyne  sound  with  speaker  $250.  Crest 
Theatre,  Seagoville,  Texas. 


GENERAL  EQUIPMENT— NEW 

LONG  LASTING  MASONITE  MARQUEE 
LETTERS,  fits  all  signs.  Sample  free.  Black 
or  red.  4"— 40c;  8"— 60c;  10"— 75c;  12"— 
$1.00;  14"— $1.50;  16"— $1.75;  17"— $2.00; 
24" — $3.00  (10%  discount  100  letters,  or 
over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  York  19. 


EQUIPMENT  WANTED 

Wanted:  15  to  20  HP  generator  with 
controls;  Pair  90  A Ashcraft  rotating  car- 
bon lamps  or  equal;  One  3 flavor  car- 
bonizer  drink  machine.  Other  booth  equip- 
ment, lowest  price  first  letter.  Boxoffiee 

9351. 

Wanted:  One  hundred  very  good  used 
seats  in  northern  Minnesota.  State  price. 

Grand  Theatre,  Baudette,  Minn. 

Wanted:  Used  theatre  booth  equipment. 
We  dismantle.  Leon  Jarodsky,  Paris, 
Illinois. 

Wanted  to  Buy:  Set  of  Tushinsky  lenses 
and  ticket  machine.  Reasonable.  Write 
Edmar  Theatre,  Edgar,  Wisconsin. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 

Drive-In  Theatre  Tickets!  100,000  1x2" 
special  printed  roll  tickets,  $37.95,  Send 
for  samples  of  our  special  printed  stub 
rod  tickets  for  drive-ins.  Sdfe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 


EQUIPMENT  REPAIR  SERVICE 

Quick — Easy  and  Wonderful!  Rescue 
broken  reflectors  with  Mineral  Miracle. 
Guaranteed  Gatorhide!  Positively  mends, 
permanently!  Circuits  using  it  as  show- 
insurance!  $2.95  postpaid  or  we'll  bill  you! 
Gatorhide,  Box  71,  Joplin,  Mo. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 

9238. 

V/ant  to  lease  theatre,  central  Texas. 
Experienced  all  phases.  Reed  Whatley, 
Phone  MO  7-9964,  Write  4115  Dumbonton 

Road,  Houston  25. 

Wanted:  To  lease  or  buy  indoor  the- 
atres, metropolitan  areas,  population  at 
least  75,000.  Contact  William  Berger,  Met- 

ropolitem  Hotel,  Cincinnati,  Ohio. 

Wanted  to  lease:  Drive-in  or  indoor  the- 
atre, vrith  possible  option  to  buy.  Year 
'round  operation,  town  population  3,000 
or  more.  Family  operation.  Boxoffice  9357. 

Interested  in  buying  or  leasing  the- 
atres throughout  U.  S.  with  population  of 
75,000  or  more.  Contact  Leroy  Griffith  or 
I Gerald  Allen,  Little  Art  Theatre,  120  W. 

' Berry  Street,  Ft.  Wayne,  Indiana. 


THEATRES  FOR  SALE 


West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 


ILLNESS  forces  sacrifice  sale  modern 
brick  and  steel  theatre,  stereophonic 
sound,  36'  screen,  420  seats.  Apartments 
and  space  rental.  Contact,  Otto  Soren- 
sen, Powers  Lake,  North  Dakota. 


Established  drive-in  movie  theatre.  New 
pre-stressed  concrete  screen,  22(3  speakers, 
projectors,  snack  bar,  etc,  24  platted 
lots  comprising  one  city  block  of  com- 
mercial frontage  included,  $60,000  com- 
plete, terms  avcrtlable.  Contact  B,  "T. 
Arbuckle,  Aldredge  Realty  Co.,  Box  1425, 
Bradenton,  Florida. 


For  Sale:  Modern  theatre,  350  seats. 
Good  location.  Keith  Palmer,  Tekamah, 
Nebr. 


For  Sale:  Cheap:  Only  theatre  in  St. 
John,  Kansas  and  only  theatre  in  Stafford, 
Kansas.  Towns  10  miles  apart  with  no 
theatre  opposition  of  any  kind  within  30 
miles.  Address  Box  907,  Mission,  Kansas 
with  best  offer. 


Modern  Theatre,  glass  front,  built  1949, 
500  American  seats,  air-conditioned,  Ab- 
ingdon, Illinois.  Sacrifice  price.  Write 
Warren  Pirtle,  Jerseyville,  Illinois. 


North  theatre,  Danville,  Virginia.  Built 
and  opened  m 1947.  609  seats,  parking 
lot  adjoining  theatre.  Owner  Leonard  Lea, 
Danville,  Virginia. 


Two  Idaho  theatres,  in  adjoining  towns, 
one  a county  seat.  $50,000,  including 
buildinge.  $20,000  down.  Theatre  Ex- 
change Co.,  5724  S.E.  Monroe  St.,  Port- 
land 22,  Oregon. 


THEATRES  FOR  SALE  OR  LEASE 


For  Lease:  450-seat  theatre,  central  Ohio 
town  of  6,000.  Good  family  operation. 
Equipment  $2,500.  Boxoffice  9355. 


420  seat  Center  Theatre,  Marlette, 
Michigan,  fully  equipped.  Also  apart- 
ment. A real  opportunity  here.  Write 
Ashmun  Theatres,  Caro,  Michigan. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 
Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 

SEAT  RENOVATING:  Neat,  fast  reason- 
able,  anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 

8-9481,  Texas  4-2738. 

Theatre  choirs,  used:  International,  Bodi- 
form.  Plywood.  New  chairs.  Lone  Star 

Seating,  Box  1734,  Dallas. 

900  pushback  (Kroehler)  chairs,  entirely 
rebuilt,  enameled,  like  new.  Chicago 
Used  Chair  Mart,  829  So.  State  Street, 
Chicago  5,  Illinois. 


BUSINESS  OPPORTUNITIES 


For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


FILMS  WANTED 

Wont  to  Buy  or  Rent  16mm-35mm 
Western  Features.  Write  German  Boscan, 
P.  O.  Box  66,  Maracaibo,  Venezuela. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 

tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


Handy  Subscription  Order  Form 

CLIP  6.  MAIL  TODAY 

☆ 

BOXOFFICE: 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 

Please  enter  my  subscription  to  BOXOFFICE,  52  issues  per  year  (13 
of  which  contain  The  MODERN  THEATRE  section). 

□ $3.00  FOR  1 YEAR  □ $5.00  FOR  2 YEARS  □ $7.00  FOR  3 YEARS 
□ Remittance  Enclosed  □ Send  Invoice 

THEATRE  

STREET  ADDRESS 

TOWN  STATE  

NAME POSITION 


BOXOFFICE  October  2,  1961 


THEATRE  OWNERS  OF  AMERICA 


ROOSEVELT 

HOTEL 

NEW  ORLEANS 
Sun.-Thurs. 
Oct.  8-12 


Meet  in  Gay  New  Orleans  to  Discuss... 

Product  Shortage  * Merchandising  * Picture  Campaigns 
Drive-Ins  • Concessions  • Pay  TV 
Plus 

A Gala  Social  Program  Each  Evening 

Hawaiian  Luau  • River  Boat  Ride  • President's  Banquet  • Star  of  Year  Award 

And 

An  Exciting  Program  for  the  Ladies 


1 


J 


For  Reservations,  Registrations,  call,  write  or  phone 
THEATRE  OWNERS  OF  AMERICA,  1501  Broadway,  New  York  36,  N.  Y.  Phone:  LOngacre  3-6238 


m 


OCTOBER  9;  1961  ^ 


Four  well-known  Southern 
exhibitors  ore  serving 
as  cochairmen  of  the 
14th  annual  convention 
of  Theatre  Owners  of  Americo 
being  held  in  New  Orleans 
this  week.  Shown  at  the  left, 
they  are  Kermit  Carr  (top  L), 
president.  Paramount  Gulf  Theatres; 
A.  Lloyd  Royal  (top  R),  president. 
Royal  Theatres,  Mississippi; 

T.  G.  Solomon  (lower  L),  president, 
Solomon  Theatres,  Louisiana  and 
Mississippi;  and  Don  Stafford, 
Capitol  Theatre,  New  Orleans. 
Convention  story  pages  4,  5. 


f 


IS  20«,sTREMEND0US 
BOX  OFFICE  SMASH 


IN  NEW  YORK! 


BIGGEST  OPENING 
IN  372  YEARS 
OUTGROSSES 

The  Inn  Of  The 
Sixth  Happiness 
From  The  Terrace 
North  To  Alaska 
Journey  To  The  Center 
Of  The  Earth 
Return  To  Peyton  Place 


I 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eostern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Publication  Offices:  825  Van  Brunt  Blvd. 

' Kansas  City  24.  Mo.  Nathan  Cohen.  Ex- 

I ecutlve  Eidltor;  Jesse  Shlyen,  Managing 

I Editor;  Morris  Schlozman.  Business  Man- 

ager: Hugh  Fraze.  Field  Editor;  I.  L. 
Thatcher.  Editor  The  Modem  Theatre 
' Section.  Telephone  CHestnut  1-7777. 

Editorial  Offices;  1270  SLxth  Are..  Rocke- 
feller Center.  New  York  20.  N.  Y.  Donald 

M.  Mersereau.  Associate  Publisher  & 
General  Manager:  A1  Steen.  Eastern  Edi- 
tor. Telephone  OOlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Are..  Chicago  11.  111..  Frances  B. 
Clow.  Telephone  superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices:  Elditorlal  and  Film  Adver- 
tising— 6404  Hollywood  Bird.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager.  Tele- 
phone Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
steln,  manager.  Telephone  DUnklrk  8-2286. 
London  Office:  Anthony  Grnner,  1 Wood- 
berry  Way,  Flncbley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded In  the  first  Issue  of  each  month. 
Atlanta:  Martha  Chandler.  191  Walton  NW 
Albany:  J.  S.  Conners.  140  State  St. 
Baltimore;  George  Browning,  119  E. 
25th  St. 

Boston;  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte;  Blanche  Carr,  301  S.  Cburcb 
Cincinnati:  Frances  Hanford,  DNnlverslty 

1- 7180. 

Cleveland:  W.  Ward  Marsh.  Plain  Dealer. 
Columbia:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Guinan,  5927  Winton. 
Denver:  Bruce  Marshall.  2881  S.  Cherry 
Way. 

Des  Moines:  Pat  Cooney.  2727  49th  St. 
Detroit;  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  woodward  2-1144. 

Hartford:  Allen  M.  WIdem.  CH  9-8211 
Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis;  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  9S  St. 
Milwaukee;  W'm.  NIchol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons.  72  Glenwood. 
, New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City;  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker.  911  N.  51st  St. 
Pittsburgh:  R.  F.  Kllngensmlth,  516  Jean- 
I ette,  Wilklnsbiirg,  CHiirchlll  1-2809. 

Portland.  Ore. : Arnold  Marks,  Journal. 
Providence:  Wm.  Trambiikls,  Ixtew’s  State. 
St.  Louis:  Joe  & Joan  Pollack.  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Ijke  City:  H.  Pearson,  Deseret  News. 
Ban  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising; 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

Wa.shlngton:  Charles  Hurley.  306  H.  St. 

N.  W. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St.. 
Jules  Larocfaelle. 

St.  John;  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayvlew  Ave.  Wlllowdale, 
Ont.  W.  GladlsL 

Vancouver:  411  Ufrlc  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circuiations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

OCTOBER  9,  1961 

Vol.  79  No.  25 


WEAKENING  THE  CODE 


WHILE  THE  ruling  by  the  Motion  Pic- 
ture Ass’n  of  America  giving  approval 
to  modification  of  the  Production  Code  to  per- 
mit references  in  motion  pictures  to  the  subject 
of  sex  aberrations  came  as  no  surprise,  there, 
doubtless,  are  many  in  the  industry — and  out- 
side it — who  hoped  that  this  change  would  not 
be  made — at  this  time,  anyway.  Unlike  some 
other  original  Code  restrictions,  such  as  themes 
dealing  with  drug  addiction  and  indiscriminate 
treatment  of  normal  sex  relationships,  the  phase 
of  sex  perversion  and  deviation  is  far  more 
difficult  to  present  with  discretion  and  good 
taste.  Even  in  its  best  treatment,  it  will  be  seen 
as  offensive  to  a vast  segment  of  the  public,  in- 
flaming advocates  of  censorship  to  a new  high 
pitch  and  adding  to  the  difficulties  of  coping 
therewith  by  exhibitors. 

The  action  taken  by  the  MPAA  is  fraught 
with  danger,  because  it  is  bound  to  open  the 
way  for  indiscriminate  and  irresponsible  “quick- 
buck”  fly-by-nighters  to  go  to  extremes  in  deal- 
ing with  homosexualism  as  a theme,  just  as  has 
been  the  experience  from  letting  the  bars  down 
on  so-called  “realistic”  treatment  of  the  sub- 
ject of  sex  generally.  The  Production  Code 
Administration  can  restrain  and  hold  in  line 
producer-members  of  the  MPAA,  but  its  con- 
trols over  subject  matter  do  not  extend  to  others. 
It  is  those  “others”  who  can  cause  the  greatest 
harm.  And,  as  has  so  often  been  the  case  in 
the  past,  it  will  be  the  legitimate  and  respec- 
table elements  of  the  industry,  particularly  the 
exhibition  branch,  that  wdll  have  to  bear  the 
brunt  of  the  blame  that  will  be  meted  out  by 
public,  church,  press  and  competitive  factors. 

The  self-regulation  provided  by  the  Code  was 
a strong  safeguard  for  the  industry  against  those 
w'ho  sought  to  shackle  it  with  censorship.  It  was 
especially  effective  when  it  could  be  cited  that 
“objectionable”  pictures  had  not  been  given  a 
Code  seal.  But,  with  the  removal  of  the  prohi- 
bition against  sex-perversion  themes,  it  is  to  be 
wondered  how  really  protective  the  Code  will  be. 
This  move  was  poorly  timed,  in  our  view,  for 
it  came  too  soon  after  the  last  liberalization 
move  that  brought  about  the  “going-too-far,  too- 
soon”  with  sex-themed  subjects,  and  a wave 
of  censure  and  censorship  demands.  But,  maybe, 
a lesson  was  learned  therefrom.  Maybe,  this 
time,  there  will  not  be  an  overdoing  of  dealing 
with  a heretofore  prohibited  theme.  And,  maybe, 
the  impression  of  so  doing  will  not  be  given 
to  the  public  by  bunching  the  release,  one  after 
another,  of  the  five  pictures  currently  in  produc- 
tion that  have  sex-aberration  themes. 

-K  ★ 

Posing  New  Problems 

The  agenda  for  the  Theatre  Owners  of  Amer- 
ica convention  at  New  Orleans,  opening  today, 
follows  closely  the  pattern  established  several 


years  ago.  A goodly  portion  of  time  is  to  be 
devoted  to  “Showmanship  in  Action,”  geared 
to  specific  productions;  to  pointers  of  manage- 
ment interest;  concessions  operations;  legisla- 
•<tion  and  taxation,  among  other  perennials,  in- 
cluding censorship  and  pay  television.  These 
have  all  been  scheduled  and  all  will  provide  ex- 
hibitors attending  with  useful  information.  But 
what  is  not  scheduled  may  be  of  even  greater 
moment. 

Judging  by  what  has  come  to  us  in  letters 
from  exhibitors  and  in  phone  and  in-person 
conversations  during  the  past  several  weeks, 
there  is  very  great  concern  over  the  increasing 
volume  of  post-’48  films  on  television  and,  par- 
ticularly, with  those  that  date  high  into  the 
’50s,  with  some  said  to  be  only  three  or  four 
years  old.  Even  greater  concern  is  being  ex- 
pressed on  the  sale  of  films  of  the  ’50s  for 
prime-time  national  network  telecasting,  which  is 
being  supplemented  by  local  stations  immediate- 
ly following  with  another  full-length  feature. 
Thus  double-featuring  gets  under  way  on  a big 
scale  on  TV. 

In  connection  with  this,  several  exhibitors 
have  expressed  equal,  if  not  greater  concern, 
with  the  prospect  of  being  denied  the  oppor- 
tunity to  play  post-’48  pictures  as  reissues.  As 
an  indication  of  such  a development,  one  cir- 
cuit operator  said  that  a major  distributor  had 
withdrawn  from  release  a substantial  number  of 
his  post-’48  pictures,  mostly  those  of  high 
caliber.  It  was  this  exhibitor’s  guess  that  these 
pictures  were  to  be  set  aside  for  sale  to  tele- 
vision. And,  he  said,  that,  whether  for  prime 
TV  time  or  not,  this  would  make  a big  dent 
in  his  available  product  supply,  adding  to  the 
already  aggravated  quality  product  shortage.  He 
followed  this  with  another  guess:  That,  maybe, 
other  distributors  were  contemplating  similar 
moves. 

Another  exhibitor,  who  had  expressed  like 
fears,  went  a point  or  two  further.  He  felt  that 
a succession  of  such  moves  by  distributors  would 
lead  to  their  eventual  making  of  first-run 
product  available  to  TV  networks,  with  reruns 
sold  to  local  stations.  This,  of  course,  has  been 
openly  cited  as  the  objective  of  producers  who 
have  declared  that  pay  TV  was  “inevitable” 
and  that  it  would  make  them  all  millionaires 
overnight.  But  it’s  new  as  regards  “free”  TV. 

VTrether  or  not  there  is  any  truth  in  the 
posers  presented  above,  it  is  expected  they  will 
get  an  airing  at  the  TOA  convention.  And  ex- 
hibitors throughout  the  country  will  be  anxious- 
ly awaiting  the  decisions  as  to  what  can  be  done 
to  nip  them  in  the  bud. 


TO  A -N  AC  CONVENTIONS  OPEN 
WITH  1,000  IN  ATTENDANCE 


Merchandising  of  Films, 
Concessions  Highlight 
Four-Day  Agenda 

NEW  ORLEANS— With  registrations  ex- 
pected to  top  1,000,  Theatre  Owners  of 
America  and  National  Ass’n  of  Conces- 
sionaires Monday  (9)  will  open  of- 
ficially their  concurrent  conventions  in  the 
Roosevelt  Hotel.  The  tradeshow  exhibits 
were  unveiled  Sunday  and  will  continue 
through  Wednesday. 

After  months  of  preparation,  the  various 
committees  have  their  programs  in  order 
and  are  ready  to  proceed  with  their  as- 
signments, which  cover  showmanship,  mer- 
chandising, concession  forums  and  pre- 
sentations of  new  talent,  to  name  a few 
of  the  activities. 

Formal  registrations  began  Saturday 
(7).  The  nominating  committee  of  TO  A 
went  into  session  Saturday  noon,  drew  up 
its  slate  of  officers  and  presented  it  to  the 
board  of  directors  the  following  day. 

L.  C.  Montgomery,  one  of  the  honorary 
chairmen  of  the  convention,  will  preside 
at  the  initial  session  Monday  (9).  The  offi- 
cial opening  will  be  followed  by  a “show- 
manship crusade,”  conducted  by  E.  D.  Mar- 
tin of  Columbus,  Ga.,  at  which  the  speakers 
will  be  Robert  Ferguson  of  Columbia  Pic- 
tures, Philip  Gerard  of  Universal,  Fred 
Goldberg  of  United  Artists  and  Paul 
Ricketts  of  Ness  City,  Kas. 

American-International  Pictures  will  be 
the  host  at  the  fii’st  luncheon,  for  which 
R.  M.  Kennedy  of  Birmingham  will  be  the 
toastmaster.  Speakers  will  be  Albert 
Pickus,  retiring  president  of  TOA;  James 
H.  Nicholson,  president  of  AIP;  Samuel 
Arkoff,  executive  vice-president,  and 
Lawrence  A.  Tisch,  president  of  Loew’s 
Theatres. 

The  day  will  end  with  a get-together 
reception  tendered  by  NAC  and  TOA. 

“Showmanship  in  action”  will  be  the 
theme  of  Tuesday  morning’s  session  at 
which  exhibitors  will  discuss  the  cam- 
paigns on  various  pictures.  Kermit  Carr  of 
New  Orleans,  convention  cochairman,  will 
be  the  moderator.  Speakers  and  the  pic- 
tures they  will  analyze  will  be  Dave  Jones, 


Albert  Pickus  Maurice  Barr 

President,  TOA  Coordinator 


Kerasotes  Theatres,  Springfield,  111.,  “Sail 
a Crooked  Ship”;  Norris  Hadaway,  Wilby- 
Kincey,  Inc.,  Atlanta,  “Second  Time 
Around”:  Sy  Evans,  Schine  Theatres, 

Gloversville,  N.Y.,  “Susan  Slade”;  Howard 
Pettingill,  Florida  State  Theatres,  Jack- 
sonville, “Bachelor  in  Paradise”  and  “King 
of  Kings,”  and  Harold  Wyatt,  National 
Theatres  and  Television,  Los  Angeles, 
“Pocketful  of  Miracles.” 

The  Tuesday  luncheon  will  be  sponsored 
by  National  Screen  Service,  with  Tom 
Friday  of  Scranton,  Pa.,  serving  as  toast- 
master. Guest  speakers  will  be  Dr.  Leon 
Warshaw,  Will  Rogers  Hospital;  Bm'ton 
Robbins,  NSS  president:  Philip  F.  Harling, 
chairman  of  the  anti-pay  TV  committee; 
John  Rowley,  Rowley  United  Theatres,  and 
S.  H.  Fabian,  president  of  Stanley  Warner. 

At  night.  Paramount  will  be  the  host  at 
a Hawaiian  party  and  screening  of  “Blue 
Hawaii.” 

The  Wednesday  program  will  lead  off 
with  a breakfast  hosted  by  Bonomo  Candy, 
division  of  Gold  Medal  Candy  Corp.,  and 
Mars,  Inc.  Concession  merchandising  will 
be  the  subject  for  the  morning  session  at 
which  new  ideas,  new  methods  and  new 
sources  of  profit  will  be  discussed.  Don 
Stafford,  a cochairman  of  the  convention, 
will  be  the  chairman  and  Edwin  C.  “Pete” 
Gage,  Walter  Reade  circuit,  will  preside. 

Motion  Picture  Advertising  Service  of 
New  Orleans  will  be  the  luncheon  host. 
David  E.  Milgram  of  Philadelphia  will  be 
the  toastmaster.  The  guest  speaker  will 
be  Edward  Emanuel,  international  chief 
barker  of  Variety  Clubs  International.  The 


Van  Myers 
Tradeshow  Chrmn. 

TOA  medals  will  be  presented  by  Mitchell 
Wolfson  of  Miami,  while  Robert  W.  Selig 
of  National  Theatres  will  conduct  the 
“new  faces”  segment. 

Because  the  tradeshow  space  will  be 
needed  for  the  next  night’s  banquet,  the 
tradeshow  will  end  at  5 o’clock  at  which 
time  Columbia  Pictures  will  be  the  host  at 
a reception  and  a screening.  Pepsi-Cola 
will  be  the  host  at  a buffet  and  dance  on 
board  a Mississippi  River  boat  at  night. 

Alexander  Film  Co.  of  Colorado  Springs 
will  be  the  host  at  a breakfast  on  the  final 
day  of  the  convention,  Thursday.  The 
first  business  session  will  be  a drive-in 
theatre  forum  of  which  T.  G.  Solomon  of 
McComb,  Miss.,  will  be  the  chairman  and 
Edwin  C.  Tobolowsky  of  Dallas  the 
moderator.  Tim  Ferguson  of  Grand 
Prairie,  Tex.,  and  Oscar  Brotman  of 
Chicago  will  discuss  merchandising.  Ef- 
fective operation  will  be  the  topic  of  Alan 
V.  Iselin  of  Albany,  N.Y.,  while  Allen  Pre- 
ville  of  New  York  will  talk  on  insurance. 
Herman  Levy,  TOA  general  counsel,  will 
talk  on  legal  aspects  of  drive-in  operations 
and  Walter  Reade  jr.,  of  Oakhurst,  N.J., 
will  discuss  specialized  films. 

E.  D.  Martin  will  be  toastmaster  at  the 
final  luncheon  which  will  be  sponsored  by 
member  companies  of  Motion  Picture  Ass’n 
of  America.  A guest  speaker  will  be  the 
Hollywood  producer  Ross  Hunter.  In  the 
afternoon,  U-I  will  screen  one  of  its  up- 
coming features.  As  has  been  customary 
for  many  years.  National  Carbon  Co.  will 
hold  a pre-banquet  reception.  Coca-Cola 
will  be  the  host  at  the  dinner. 


S.  J.  Papas 

President,  NAC 


George  Aurelius  Robert  Davis  L.  C.  Montgomery  Richard  Orear  Ed  P.  Ortte  Roy  Richardson 


Six  men,  prominent  in  the  affairs  of  their  regional  exhibitor 
associations,  are  serving  as  honorary  chairmen  of  the  TOA 
convention.  They  are  George  M.  Aurelius,  Arizona;  Robert 


Davis,  Texas;  L.  C.  Montgomery,  Louisiana;  Richard  Orear,  Heart 
of  America,  Kansas-Missouri;  Ed  P.  Ortte,  Mississippi,  and  Roy 
Richardson,  Virginia. 


4 


BOXOFFICE  ::  October  9,  1961 


Report  From  Pickus 

Trend  Checked  of  Asking 
Bids  Before  Screenings 


Controversial  Warner  Bros. 
''Kiddie  ' Policy  Dropped 

New  York  — Warner  Bros,  has 
dropped  its  highly  controversial  kiddie 
show  policy. 

In  a letter  sent  to  all  exhibitor  as- 
sociations Thursday  (5),  Charles  Boas- 
berg,  general  sales  manager,  an- 
nounced: 

“Please  be  advised  that  at  the  re- 
quest of  various  exhibitor  organizations 
and  exhibitors,  we  have  decided  to 
eliminate  from  that  part  of  Article 
Second  of  the  new  Warner  exhibition 
contract  which  provides  that  Warner 
should  receive  its  percentage  of  the 
total  receipts  on  all  pictures  from  the 
opening  to  the  closing  of  the  theatre  on 
day  of  the  engagement,  even  though 
some  other  picture  may  be  played  dur- 
ing part  of  the  engagement  in  place 
of  the  Warner  picture  booked. 

“In  the  future,  this  matter  will  be 
settled  with  each  exhibitor  involved  on 
a picture-by-picture  basis  when  the 
contract  is  negotiated.” 

John  Stembler  New 
President  of  TOA 

NEW  ORLEANS — John  H.  Stembler  is 
the  new  president  of  Theatre  Owners  of 
America.  The  presi- 
dent of  Georgia  The- 
atre Co.  of  Atlanta 
was  elected  TOA’s 
12th  president  by  the 
board  of  directors 
here  yesterday  (Sun- 
day) to  succeed  Al- 
bert M.  Pickus  who 
served  two  terms. 
For  the  last  several 
years,  Stembler  has 
served  as  an  assist- 
ant to  the  president. 
A native  of  Miami, 
Fla.,  Stembler  is  a graduate  of  the  Uni- 
versity of  Florida’s  School  of  Law  and  an 
Air  Force  veteran.  He  has  been  president 
of  the  Georgia  Theatre  Co.  since  1957. 

Pickus  was  elected  chairman  of  the 
board  of  directors,  succeeding  George  C. 
Kerasotes  of  Springfield,  111.  Roy  Cooper 
of  San  Francisco  was  reelected  chairman 
of  the  executive  committee. 


Dr.  Ayvazian  New  Director 
Of  Will  Rogers  Hospital 

NEW  YORK — Dr.  L.  Fred  Ayvazian  is 
the  new  medical  director  of  the  Will 
Rogers  Memorial  Hospital  at  Saranac 
Lake.  N.Y.,  succeeding  Dr.  George  E.  Wil- 
son, who  has  retired  after  27  years  of 
service.  Doctor  Ayvazian  will  retain  his 
appointment  as  associate  professor  of 
clinical  medicine  at  New  York  University 
under  a plan  to  expand  the  clinical  and 
research  activities  at  Will  Rogers.  The 
plan  embodies  cooperation  between  the 
hospital  and  the  N.Y.U.  Medical  School  in 
student  and  resident  training. 

A.  Montague,  president  of  Will  Rogers 
Hospital,  announced  that  an  intensified 
program  of  research  in  cardio -pulmonary 
diseases  was  being  launched  at  the  hospital. 


NEW  ORLEANS — It  was  a year  of 
progress  on  many  fronts  for  Theatre  Own- 
ers of  America,  Albert  Pickus,  retiring 
president,  told  the  board  of  directors  at 
its  annual  meeting  in  the  Roosevelt  Hotel 
Sunday  (8).  Pickus  reviewed  the  activi- 
ties since  the  last  meeting  in  Los  Angeles 
in  September  1960  and  reported  strides 
in  membership  and  new  units  and  in 
stature  in  the  relationship  with  other 
branches  of  the  industry. 

Pickus  said  that,  with  only  a few  excep- 
tions, TOA  had  received  consistently  the 
most  sympathetic  and  cooperative  recep- 
tion from  the  major  film  companies.  He 
said  TOA  had  protested  the  spreading 
tendency  of  asking  for  bids  on  pictures 
before  screenings.  Every  company  assured 
TOA  that  this  was  not  policy  and  “the 
trend  appears  to  be  checked,”  said  Pickus. 

“We  went  to  Universal  when  its  new 
contract  made  it  sound  as  though  the 
company  wanted  to  include  concession 
receipts  in  boxoffice  receipts,”  Pickus 
stated,  “and  quickly  obtained  a clarifica- 
tion that  this  was  not  so.  Our  conferences 
with  United  Artists  on  its  new  contracts 
have  brought  clarification  and  easement 
there.” 

Pickus  said  TOA  had  explored  every 
company  on  the  competition  of  16mm 
films.  This  was  done  without  publicity, 
he  said,  and  it  was  found  that,  as  a 
policy,  every  company  sold  its  film  to 
16mm  distributors  with  the  understanding 
that  showings  would  not  be  competitive 
with  theatres.  He  said  exhibition  was  ad- 
vised that,  whenever  there  appeared  to  be 


Youngstein  Negotiating 
On  ACE  Production 

New  York — Max  E.  Youngstein  is 
“in  active  negotiations  with  Ameri- 
can Congress  of  Exhibitors”  to  estab- 
lish a permanent  production  company, 
Youngstein  told  BOXOFFICE  Thurs- 
day (5).  He  stressed  that  no  deal  had 
been  consummated  but  that  “we  are 
negotiating  and  will  continue  to  talk.” 

Youngstein,  whose  resignation  from 
United  Artists  as  vice-president  will 
become  effective  next  January  1, 
said  that  if  an  agreement  were 
reached,  he  would  be  ready  to  step 
into  the  new  project  immediately  after 
the  first  of  the  year.  When  asked  if 
S.  H.  Fabian,  former  ACE  chairman 
and  a leader  in  the  production  plan, 
would  make  a formal  announcement 
of  a concluded  deal  in  New  Orleans 
this  week  at  the  TOA  convention, 
Youngstein  said  it  was  likely  that 
Fabian  would  confirm  that  negotia- 
tions were  in  the  works,  but  that  lA 
might  be  too  premature  to  make  it 
official. 


unfair  competition,  the  sales  manager 
should  be  informed.  Such  was  done  on 
several  occasions  and  steps  were  taken 
immediately  to  stop  the  showings,  accord- 
ing to  Pickus. 

“This  procedure  is  typical  of  TOA’s  ac- 
tivities and  in  dramatic  contrast  to  other 
trade  groups  which  are  still  crying  in  the 
tradepress  about  the  16mm  situation,  with- 
out ever  bothering  to  learn  the  facts  and 
establish  methods  of  meeting  the  problem,” 
Pickus  said.  “It  is  a procedure  I earnestly 
recommend  to  future  TOA  administrations. 
We  have  won  the  respect  of  most  major 
film  companies  and,  with  mutual  respect, 
real  progress  can  be  achieved.” 

Pickus  said  one  of  the  few  instances  of 
poor  distributor  relations  came  from  War- 
ner Bros.,  explaining  that  Warners  had 
decreed  in  a new  contract  that  exhibitors 
who  had  kiddie  shows  on  the  same  days 
when  a Warner  percentage  picture  was 
shown  would  have  to  pay  Warners  the 
same  rental  percentage  for  the  kiddie 
show  film  as  for  the  Warner  feature. 

This  controversy,  as  reported  in  an  ad- 
joining column,  was  resolved  with  Warner 
Bros.’  agreement  to  eliminate  the  objected 
to  requirement  from  its  new  exhibition  con- 
tract. 

On  production,  Pickus  told  the  board 
more  pictures  have  gone  into  production  in 
the  last  year  than  any  of  the  preceding 
three  years,  but  the  total  has  not  been  re- 
flected in  this  year’s  releases  but  probably 
will  boost  the  1962  output. 


No  Minimum  Wage  Action 
For  4-5  Years  Predicted 

NEW  ORLEANS — Except  for  minimum 
wage  legislation,  no  other  laws  which 
brushed  the  film  industry  were  passed 
during  the  first  session  of  the  87th  Con- 
gress, A.  Julian  Brylawski,  chairman  of 
the  national  legislation  committee  of  The- 
atre Owners  of  America,  reported  to  the 
board  of  directors. 

As  to  minimum  wage  rates,  Brylawski 
said  exhibition  had  nothing  to  fear  from 
Congress  for  the  next  four  or  five  years  as 
it  would  take  that  long  for  the  full  effect 
of  this  legislation  to  be  fully  accomplished 
and  evaluated. 

However,  he  said,  the  danger  and  prob- 
lems of  minimum  wage  legislation  had 
passed  Congress  only  to  crop  up  in  many 
states  and  cities.  A $1  minimum  rate  with 
no  theatre  exceptions  passed  Maryland’s 
House  of  Delegates,  without  hearings,  and 
was  checked  in  the  Senate  by  the  effective 
efforts  of  Maryland  Theatre  Owners  Ass’n 
under  the  leadership  of  John  Broumas, 
with  the  assistance  of  Tim  Clagett  of  the 
Motion  Picture  Ass’n  and  Jack  Whittle  of 
Allied  Theatres  of  Maryland, 

Brylawski  said  the  sporadic  agitation  for 
national  censorship  had  subsided  and  that 
some  “loophole”  tax  reforms  were  in  the 
offing  but  nothing  in  definite  form. 


1 


I - 


John  H.  Stembler 


BOXOFFICE  ::  October  9,  1961 


5 


MPAA  Liberalizes  Code 
On  Homosexual  Themes 


NEW  YORK — Under  a ruling  passed  by 
the  board  of  directors  of  the  Motion  Pic- 
ture Ass’n  of  America  Tuesday  (3),  the 
Production  Code  Administration  will  be 
permitted  to  consider  references  to  the 
subject  of  sex  aberrations  (homosexuality) 
in  motion  pictures,  provided  any  refer- 
ences are  treated  with  care,  discretion  and 
restraint  and  in  all  other  aspects  conform 
to  the  Production  Code. 

The  ruling  had  been  under  considera- 
tion since  Jime  when  Geoffrey  Shurlock, 
PCA  administrator,  presented  the  prob- 
lem to  the  board  in  a letter  to  Eric  Johns- 
ton, MPAA  president,  because  of  the  num- 
ber of  stories  treating  with  the  subject  that 
had  been  submitted  for  approval.  Mean- 
while, the  board’s  committee  on  self-regu- 
lation had  devoted  time  to  a study  of 
the  question  and,  ultimately,  recom- 
mended that  the  Code  be  amended  to 
embody  the  matter. 

In  announcing  its  decision,  the  board 
said  that  the  ruling  in  no  way  opened  up 
the  Code  to  irresponsible  or  immoral  or 
indecent  themes  or  treatment,  and  added: 

“The  board  feels  that,  under  the  Code, 
the  matter  may  be  handled  as  acceptably, 
as  morally,  as  in  the  other  media  of  ex- 
pression— radio  and  television,  newspapers 
and  magazines,  books  and  plays — all  media 
that  appeal,  as  do  motion  pictures,  to  large 
and  diverse  audiences. 

“Time  and  again  these  other  media  have 
demonstrated  that  the  matter  can  be  dealt 
with  responsibly  and  without  offense.  Un- 
der the  ruling  today,  this  is  the  way  the 
matter  will  be  dealt  with  in  motion  pic- 
tures approved  by  the  Production  Code 
Administration.’’ 

In  his  letter  to  Johnston,  Shurlock  said 
the  stories  submitted  “appear  to  be 
treated  with  moral  considerations  and  in  a 
manner  called  for  by  the  spirit  and  the 
general  intent  and  pui'pose  of  the  Code. 
Most  of  these  screen  stories  are  taken 
from  well-known  books  and  plays  that 
have  been  acclaimed  alike  by  the  critics 
and  by  the  public.” 

Shurlock  cited  as  examples  “The  Devil’s 
Advocate,”  “Advise  and  Consent,”  “The 
Best  Man”  and  “Freud.”  He  said  that  there 
had  been  others,  but  these  were  the  types 
of  screen  plays  the  PCA  had  in  mind 
when  writing  to  Johnston,  adding  that 
the  plays  shunned  any  actual  or  overt 
portrayals. 

Actually,  the  ruling  is  an  intepretation 
of  Paragraph  III  of  the  Code,  and  does 
not  constitute  a change  in  the  code  itself. 


Herman  Robbins  to  Europe 

NEW  YORK — Herman  Robbins,  chair- 
man of  the  board  of  National  Screen 
Service  Corp.,  sailed  on  the  Leonardo  da 
Vinci  'Tuesday  (3)  with  Mrs.  Robbins  for 
a two-month  tour  of  European  capitals  to 
explore  the  potential  avenues  of  diversifi- 
cation for  NSS.  Robbins  will  visit  Italy, 
France  and  England,  where  NSS  has  a 
London  office  to  service  trailers  and  acces- 
sories. 


COMPO  Annual  Meeting 
In  New  York  Oct.  23 

New  York — The  annual  meeting 
of  the  Council  of  Motion  Picture  Orga- 
nizations’ membership,  board  of  direc- 
tors and  executive  committee  will  be 
held  on  October  23  in  the  Astor  Hotel 
here.  The  agenda  now  is  being  pre- 
pared by  Charles  E.  McCarthy,  execu- 
tive vice-president. 


Domestic  Market  Grows, 
Johnston  Tells  MPAA 

NEW  YORK— Eric  Johnston,  president 
of  the  Motion  Picture  Ass’n  of  America, 
stressed  the  importance  of  the  domestic 
market,  which  has  shown  “constant 
growth  during  the  past  three  years,”  he 
told  the  MPAA  sales  managers  committee 
at  a meeting  here  Tuesday  (3),  the  first 
of  the  new  season  and  the  first  presided 
over  by  Jerome  Pickman  of  Paramount,  the 
new  chairman. 

Johnston  predicted  that,  barring  the  out- 
break of  a new  war,  business  will  con- 
tinue very  good  and  the  upward  trend 
would  also  continue.  Johnston  said  that 
the  introduction  of  new  techniques  in  film 
selling  and  distribution  “are  inevitable.” 
He  commended  the  sales  executives  for 
their  part  in  the  growth  of  the  domestic 
market. 

Those  attending  the  meeting  included 
Howard  Minsky  of  Paramount;  Glenn 
Norris  and  Clarence  Hill,  20th  Century- 
Fox;  Robert  Mochrie  and  Dan  Terrell, 
MGM;  Morey  Goldstein  and  Jack  Shach- 
tel.  Allied  Artists;  Jonas  Rosenfield  jr.  and 
Rube  Jackter,  Columbia;  Henry  H.  Martin 
and  Phil  Gerard,  Universal-International; 
James  Velde  and  Fred  Goldberg,  United 
Artists;  Larry  Lashansky,  Warner  Bros.; 
Irving  Ludwig  and  Charles  Levy  of  Buena 
Vista,  and  Ralph  Hetzel  and  Taylor  Mills 
of  MPAA. 

Republic  Corp.  to  Consider 
America  Corp.  Purchase 

HOLLYWOOD — Board  chairman  Victor 
Carter  has  disclosed  that  Republic  Corp. 
will  hold  a special  stockholders  meeting  in 
December  for  approval  of  the  acquisition 
of  America  Corp. 

The  acquisition  would  give  Republic 
Pathe  Labs,  Pathe-America  and  Sutton 
distribution  companies  as  well  as  several 
industrial  and  utility  companies. 

Sale  of  Republic  Studios  also  is  being 
considered.  Carter  said,  and  would  include 
the  entire  acreage  of  the  studios  in  Studio 
City.  The  company  is  now  renting  studio 
facilities  out  and  has  a three-year  lease 
remaining.  According  to  Carter,  income 
from  rentals  is  not  sufficient  for  the  in- 
vestment and  they  do  not  want  any 
more  long-term  leases.  He  noted,  however, 
that  Republic  Studios  is  in  the  black  this 
year. 


Court  Action  Threat 
Over  Sub-Run  Bids 

MILWAUKEE  — Wisconsin  Allied  has 
threatened  legal  action  to  “restore  normal 
and  orderly  availabilities  to  subsequent- 
run  theatres”  in  Milwaukee  unless  Warner 
Bros.,  Columbia  and  United  Artists 
abandon  a policy  which  has  instituted  bid- 
ding in  the  first  subsequent-runs  for 
“Fanny,”  “Guns  of  Navarone”  and 
“Exodus.” 

In  a resolution  adopted  at  its  convention, 
the  Allied  unit  declared  “we  protest  and 
condemn  the  practice.”  The  policy,  it  was 
said,  confines  the  playoff  in  first  subse- 
quent-runs to  only  one,  two  or  three  the- 
atres, and  deprives  other  first  subsequent- 
run  houses  of  a normal  and  orderly  avail- 
ability after  first-run  Milwaukee. 

Allied  said  it  is  ready  to  go  to  court 
should  the  companies  proceed  with  their 
bidding  policy. 

The  convention  also  called  on  distribu- 
tors to  conduct  saturation  campaigns 
under  the  Marcus  plan  on  an  area  release 
basis  in  the  Milwaukee  exchange  territory, 
“so  as  to  make  more  prints  available  in 
each  area,”  thereby  permitting  more  the- 
atres to  be  covered  by  the  saturation  pro- 
motions. This  also  would  serve  to  move 
the  availabilities  of  smaller  towns  closer  to 
key  runs,  enabling  them  to  benefit  from 
such  campaigns. 

A third  resolution  protested  late  avail- 
abilities being  given  to  small  towns  not 
governed  by  clearance.  In  some  cases,  it 
was  pointed  out,  these  small  theatres  are 
obliged  to  wait  45  to  60  days  or  longer  to 
play  a picture  after  a key-city  date. 


SMPTE  Completes  Its  90th 
Convention  at  Lake  Placid 

LAKE  PLACID,  N.  Y.— The  Society  of 
Motion  Picture  and  Television  Engineers 
closed  its  90th  convention  here  Friday  (6) 
after  a week  of  technical  discussions  and 
forums.  Considerable  attention  was  given 
to  television  developments,  8mm  processes 
and  new  projection  techniques. 

Regional  and  division  officers  were 
elected  as  follows: 

Deane  R.  White,  E.  I.  duPont  Co.,  en- 
gineering vice-president;  Ethan  M.  Stifle, 
Eastman  Kodak  Co.,  financial  vice-presi- 
dent; Garland  Misener,  Capital  Film 
Laboratories,  sections  vice-president,  and 
Wilton  R.  Holm,  duPont,  treasm-er. 

Elected  to  the  board  of  governors  were 
Harold  Jones  and  Richard  E.  Putnam,  rep- 
resenting the  east;  George  W.  Colburn  and 
Howard  Town,  central,  and  Carleton  Hunt 
and  Edward  Reichard,  west  coast. 

Annual  awards  were  made  Tuesday 
night.  J.  S.  Courtney-Pratt  of  Bell  Tele- 
phone Laboratories  received  the  E.  I.  du- 
Pont Gold  Medal  award,  while  the  Her- 
bert T.  Kalmus  awards  went  to  Ralph 
Evans  of  Eastman  Kodak.  Walter  Hicks  of 
Reeves  Sound  Co.  was  presented  with  the 
Samuel  Warner  Memorial  award.  The 
award  of  honorary  membership  was  pre- 
sented to  Alfred  N.  Goldsmith,  consulting 
engineer  and  pioneer  in  television.  The 
Progress  Medal  award  went  to  C.  J.  Stand 
of  Eastman  Kodak. 

The  Journal  award  went  to  E.  C.  Hutter, 
J.  A.  Inske  and  T.  H.  Moore  for  “Electro- 
static Imaging  and  Recording.” 


6 


BOXOFFICE  ::  October  9,  1961 


Gilt-edged  ingredients — the  best  producers,  stars  and 
directors — have  come  together  at  Paramount  to  make  films 
of  such  built-in  values  and  peerless  qualities  that  they 
may  truly  be  described  as  guaranteed.  These  choice 
entertainments  are  solidly  backed  by  the  creative  Paramount 
merchandising  that  time  and  again  has  led  the  motion 
picture  industry  to  new  paths  of  showmanship. 


co-starring 

GEORGE  PEPPl^RD. 

jurow-Shepherd  Product 

technicolor 


GILT-EDGED  FROM  PARAMODNT  FOR 


LAURENCE  SERALDINE 


jssee  Williams  play 

PANAVlSlON® 


Wallis’  production  ot  I 

technicolor 


rr 


JERRY  LEWIS  as 

THE 

err^hd 


A Jerry  Lewis  Production 


GILT-EDGED  F 


NT  FOR 


A GOLDEN  SHOW  SEASON.  1961-62!!! 


kruIr-  buttons 

MICHELE  , , 


WMNE-' 

MftRtiElLI'GlRAROUN 

H ATARI  i 


and  Directed  by  Howard  Hawks 

technicolor 


Produced 


iaao^ 


Production 


...And  the  GILT-EDGED  productions  will  keep 


FOREVER 
MY  LOVE 

^ Starring 

i ROMY  SCHNEIDER 

1 KARL  HEINZ-BOHM 

m An  Ernst  Marischka  Production 

^ gJiBg^ 

THE  MAN  WHO 
SHOT  LIBERTY 
VALANCE 

starring 

JAMES  STEWART  • JOHN  WAYNE 

A John  Ford  Production 

MU 

1 ^HO’S  GOT 

The  action 

^ starring 

1 DEAN  MARTIN -LANA  TURNER 

1 A Jack  Rose  Production 

pJV  1 

SIEGE  OF 
SYRACOSE 

starring 

ROSSANO  BRAZZI-TINA  LOUISE 

A Glomer  Film  Production  in  cooperation 
with  Galatea  Films -TECHNICOLOR® 

SYLVIA 

m starring 

1 • PAUL  NEWMAN 

1 A Martin  Poll  Production 

9 

ROUSTAGOUT 

starring 

ELVIS  PRESLEY 

A Hal  Wallis  Production 

rolling  your  way  in '62  Irani 


ESCAPE 
FROM  ZAHRAIN 

starring 

YUL  BRYNNER  • SAL  MINED 
MADLYN  RHUE 

A Roland  Neame  Production  • COLOR  and  panavision® 


THE 

EASTER  DINNER 

starring 

CHARLTON  HESTON 
ELSA  MARTINELLI 

A Mel  Shavelson  Production 


MY 

SIX  LOVES 

starring 

DEBBIE  REYNOLDS 


A GIRL 

NAMED  TAMIKO 

starring 

LAURENCE  HARVEY 
FRANCE  NUYEN 

A Hal  Wallis  Production 


HELL  IS 
FOR  HEROES 

starring 

BOBBY  DARIN  • STEVE  McQUEEN 
FESS  PARKER  • HARRY  6UARDIN0 

A Henry  Blanke  Production 


THE 

IRON  MEN 

starring 

SIDNEY  POITIER- CLAUDIA  CAROINALE 

A Ma,tin  Poll  Production 
in  cooperation  with  Galatea  Films 


DECISION  AT  DELPHI  • THE  HOOK 
NO  BAIL  FOR  THE  JUDGE 
NIGHT  WITHOUT  END  • REUNION 
I’M  NO  ANGEL  . THE  STEPMOTHER 
CARNET  DE  BAL  • AFFAIR  IN  ARCADY 
THE  WINSTON  CHURCHILL  STORY 
MISTRESS  OF  MELLYN  • IT’S  MURDER 
DEAR  AND  GLORIOUS  PHYSICIAN 
VILLA  MIMOSA  • CLIMATE  OF  LOVE 
COME  BLOW  YOUR  HORN 


" Wf  f 

t. 

Mp/s.  Cinerama  Theatre 
For  Cooper  Foundation 


Vancouver  Exhibitor 
Wins  Pepsi  Contest 

NEW  YORK — Ivan  Ackery.  manager  of 
the  Orpheum  Theatre,  Vancouver,  B.C., 
is  the  winner  of  Pepsi-Cola’s  first  annual 
“Pepsi  ’n’  Popcorn”  contest  for  theatre 
managers  in  the  United  States  and 
Canada.  His  prize  will  be  a trip  to  Europe 
for  two  via  Irish  International  Airlines  plus 
$500  for  spending  money. 

Second  prize  went  to  Robert  L.  White, 
manager  of  the  Majestic  Theatre,  Dallas, 
who  won  a 1961  Dodge  Lancer  compact 
station  wagon.  Eight  other  contestants  won 
$100  U.  S.  Savings  Bonds,  while  ten  others 
were  awarded  $50  bonds. 

Norman  Wasser,  national  sales  manager 
of  Pepsi-Cola,  said  that  Ackery’s  scrap- 
book presentation  of  promotion  ideas,  in- 
genuity and  sales  results  was  judged  the 
best  by  a panel  of  experts.  The  judges  were 
Russell  Fifer,  executive  director  of  National 
Ass’n  of  Concessionaires:  James  McHugh, 
editor  of  Amusement  Business  Weekly,  and 
Phyllis  Haeger,  public  relations  director  of 
Popcorn  Institute. 

Winners  of  the  $100  bonds  were  Ralph 
Batschelet,  Fox  Mayan,  Denver;  John  H. 
Echols,  Nevada  Drive-In,  Las  Vegas; 
Robert  M.  Apple,  Fox,  San  Francisco: 
Glenn  Allen,  Fort  Wayne  Drive-In,  Fort 
Wayne,  Ind.;  Paul  C.  Amick,  Orpheum, 
Wichita,  Kas.;  Charlie  Doctor,  Capitol, 
Vancouver;  Tom  J.  Mitchell,  Paramount, 
Baton  Rouge,  La.,  and  Murt  Makins,  Ad- 
miral, Bremerton,  Wash. 

The  $50  winners  were  Ann  De  Ragon, 
Strand,  Plainfield,  N.  J.;  Charles  E.  Car- 
den, Palace,  Fort  Worth;  Richard  Golds- 
worthy, Everett,  Everett,  Wash.;  Jim 

Langford,  Crest  and  52  Drive-In,  Clinton, 
Mo.;  C.  L.  Sweeney,  Odeon,  Toronto;  Ted 
Steinberg,  Palace,  Dallas;  Herman  Kers- 
ken.  Paramount,  Oakland,  Calif.;  Tony 

Todora,  Village,  Dallas;  Walter  Holt, 

Tower,  Kaukuana,  Wis.,  and  Raymond 
Jones,  Worth,  Fort  Worth. 


Wometco  Reports  Increase 
In  1 2- Week  Earnings 

MIAMI — Directors  of  Wometco  Enter- 
prises have  reported  a share  increase  in 
profits.  They  declared  a 10  per  cent  stock 
dividend  in  addition  to  the  regular  cash 
dividend  of  171/2  cents  a share  on  Class  A 
stock  and  6 1/2  cents  on  Class  B. 

The  board  said  it  intends  to  continue 
paying  the  same  cash  dividends  at  the 
rate  of  70  cents  a year  on  class  A and  26 
cents  on  Class  B on  the  increased  number 
of  shares  outstanding  after  distribution  of 
the  stock  dividend. 

Wometco’s  interim  report  for  the  12 
weeks  ending  September  9 shows  net  in- 
come of  $297,462  compared  to  $210,702 
for  the  same  period  a year  ago.  This  is  a 
38  per  cent  gain. 

Net  income  for  the  36  weeks  ending 
September  9 came  to  $889,472  against 
$700,937  for  the  same  period  last  year. 
Gross  income  for  this  period  was  $10,610,- 
656  compared  with  $8,506,085  last  year. 

Wometco  operates  a chain  of  motion 
pictm’e  theatres,  television  and  radio  sta- 
tions, the  Miami  Seaquarium,  a full  line 
of  vending  machine  operations  in  Florida 
and  the  Bahamas. 


MINNEAPOLIS— A new  900-seat,  $1,- 
000,000  theatre  for  Cinerama  will  be  built 
in  suburban  St.  Louis  Park  by  the  Cooper 
Foundation  and  Cooper  Theatre  Enter- 
prises of  Lincoln,  Neb.,  it  was  announced 
this  week  at  a press  luncheon  at  the  Radis- 
son  Hotel.  The  theatre  is  to  be  similar  to 
the  one  opened  in  Denver  earlier  this  year 
by  Cooper  in  that  it  will  be  of  revolution- 
ary circular  design  and  will  be  constructed 
to  incorporate  recent  technical  advance- 
ments in  Cinerama  projection.  The  circuit 
also  announced  it  has  plans  on  the  drawing 
boards  for  theatres  in  Omaha  and  Colo- 
rado Springs,  Colo. 

The  showplace  here  will  be  built  on  Way- 
zata  boulevard  in  the  center  of  a 32-acre 
complex  containing  motel  and  recreational 
facilities.  Parking  space  for  400  cars  will 
be  provided  adjacent  to  the  building.  Con- 
struction will  begin  immediately  and  is  ex- 
pected to  be  completed  in  the  spring. 

Cinerama,  Inc.,  has  been  leasing  the 
Century  Theatre  in  downtown  Minneapolis 
from  the  Minnesota  Amusement  Co.  since 
March  1954.  Its  lease  runs  until  April 
1962. 

The  new  theatre,  to  be  called  the  Cooper, 


DETROIT — Announcements  of  two  new 
indoor  theatres  for  this  area  were  made 
within  a few  hours  of  one  another  last 
week  first  by  the  Sloan  circuit,  then  by 
Nicholas  George  Theatre  Enterprises. 

Plans  for  the  Sloan  theatre,  the  first 
new  theatre  to  be  built  in  the  Detroit 
metropolitan  area  in  about  15  years,  were 
made  public  by  Hy  Bloom,  circuit  super- 
visor. The  new  house,  as  yet  unnamed,  is 
to  be  located  in  the  west  side  suburb  of 
Livonia,  near  the  Wonderland  shopping 
center  at  Plymouth  and  Middle  Belt  roads. 

Livonia,  with  36  square  miles,  is  ranked 
as  the  second  largest  city  in  Michigan  in 
area  but  has  never  had  a theatre.  The  new 
house  may  have  1,500  seats  and  will  pi’e- 
sumably  operate  on  a key-type  run.  Sloan 
presently  operates  the  first-run  Mercury 
in  addition  to  the  Radio  City  and  Wyan- 
dotte suburban  houses. 

Besides  Eugene  and  Richard  Sloan,  four 
major  exhibitors  representing  Detroit’s  two 
leading  independent  circuits  will  be  part 
owners — Adolph  and  Irving  Goldberg  of 
Community  Theatres  and  Lew  Wisper  and 
William  Wetsman  of  W&W  Theatres.  This 
will  give  the  theatre  probably  the  strongest 
exhibitor  backing  ever  given  a Detroit 
theatre.  The  architect  will  be  Ted 
Rogvoy. 

The  Sloan  announcement  of  new  theatre 
construction  in  Livonia  was  speedily  fol- 
lowed by  announcement  of  a double  audi- 
torium theatre  with  3,000-seat  capacity  to 
be  built  only  one  mile  away  by  Nicholas 
George  Theatre  Enterprises.  This  one  is 
to  be  called  Mai  Kai  Theatre,  with  Poly- 
nesian theme,  with  Bennett  & Straight  as 


will  be  built  in  cooperation  with  Cinerama 
of  New  York.  It  will  have  a 105-foot  screen. 

The  natural  beauty  of  the  site  will  be 
retained.  Foundation  officials  said.  The 
theatre  will  be  an  architectural  “symphony 
in  the  round,”  containing  many  new  and 
unique  features.  The  circular  auditorium 
will  provide  a feeling  of  spaciousness 
coupled  with  intimacy,  it  was  pointed 
out,  which  heretofore  has  been  lacking 
in  conventional  theatres. 

Seating  and  other  appointments,  includ- 
ing five  lounge  areas  and  a large  patio 
area,  will  further  enhance  its  beauty. 
Foundation  officials  said. 

Announcement  of  the  new  theatre  was 
made  here  by  Everett  Callow,  director  of 
public  relations  for  Cinerama,  Inc.  Repre- 
senting Cooper  Foundation  Theatres  at 
the  luncheon  were  Kenneth  E.  Anderson, 
general  manager,  and  George  Gaughan, 
public  relations  counsel. 

The  Cooper  in  Denver  was  completed 
in  March  and  is  one  of  three  Cinerama  the- 
atres currently  owned  by  the  Foundation. 
The  Foundation  also  has  plans  on  the 
drawing  board  for  the  construction  of  new 
theatres  in  Omaha  and  Colorado  Springs. 


architects.  Estimated  cost  is  $1,000,000, 
part  of  a $5,000,000  shopping  center  pro- 
ject on  a 22-acre  site  with  parking  for 
5,000  cars. 

Weekend  announcements  stated  that 
preliminary  site  work  has  started  on  both 
projects,  with  completion  set  for  spring. 

Livonia  recently  finally  rejected  lengthy 
efforts  by  Raymond  Schreiber  of  Mideast 
Theatres  to  secure  a permit  for  construc- 
tion of  a drive-in  theatre. 

20th-Fox  Makes  2 Changes 
In  New  Haven,  Cincinnati 

NEW  YORK — John  Peckos,  20th  Cen- 
tury-Fox Boston  sales  manager,  has  been 
promoted  to  head  the  company’s  New 
Haven  branch  office,  replacing  Bennett 
Goldstein,  who  will  move  to  the  branch 
managership  in  Cincinnati,  according  to 
Glenn  Norris,  general  sales  manager. 

Goldstein,  who  was  promoted  from  the 
Philadelphia  sales  manager  post  to  the 
New  Haven  spot  last  year,  replaces  Ira 
Sichelman,  who  recently  resigned  the  Cin- 
cinnati post.  Goldstein  was  formerly  a 
salesman  in  Cleveland  and  Indianapolis 
and  held  the  Cincinnati  sales  manager- 
post  prior  to  his  transfer  to  Philadelphia. 
He  started  as  a booker  for  the  Ohio  di- 
vision of  the  Schine  circuit  and  later  was 
a member  of  the  playdate  staff  in  MGM’s 
Cleveland  branch. 

Peckos  began  his  career  with  20th-Fox 
as  an  assistant  shipper  in  the  Boston 
branch  and  was  later  a booker  and  sales- 
man prior  to  being  made  branch  sales 
manager  in  1954. 


Detroit  Area  to  Get  T wo  New  Theatres; 
Its  First  Indoor  Houses  in  15  Years 


BOXOFFICE  ::  October  9,  1961 


15 


Bad  Patches  Top  List  of  Complaints 
In  lATSE  Print  Damage  Survey 


MILWAUKEE  — Bad  patches,  torn 
sprocket  holes  and  bad  leaders  are  the 
most  frequent  complaints  made  by  pro- 
jectionists on  prints  received  in  damaged 
condition,  according  to  a survey  conducted 
by  lATSE  in  exchange  centers  in  nine  mid- 
west states.  More  than  250  motion  picture 
machine  operators  answered  questionnaires 
sent  to  them  earlier  this  year,  Glenn  Kalk- 
hoff,  international  lATSE  representative, 
reported  at  the  Wisconsin  Allied  conven- 
tion last  week. 

Of  damaged  prints  received,  47  per  cent 
had  bad  patches,  42  per  cent  torn  sprocket 
holes  and  44  per  cent  bad  leaders.  The 
damaged  prints  required  an  average  of 
12.7  patches  per  subject.  The  projectionists 
also  reported  that  Scotch  tape  had  been 
used  for  reinforcing  patches  or  repairing 
tears  in  21  per  cent  of  the  bad  prints. 
Fifteen  per  cent  of  the  damaged  films 
were  torn,  split  or  creased  and  13  per  cent 
had  torn  sound  tracks. 

Kalkhoff  emphasized  that  the  percent- 
ages do  not  reflect  the  condition  of  all 
films,  but  are  percentages  of  faults  on 
films  received  in  bad  condition. 

Of  the  damaged  reels  received,  58  per 
cent  carried  inspection  seals.  Seventy  per 
cent  of  the  prints  were  received  in  time 
for  inspection  by  the  projectionists,  but 
only  7 per  cent  of  the  operators  said  they 
were  paid  by  management  for  the  time 


spent  repairing  film.  Average  time  spent 
repairing  film  was  one  hour  and  26 
minutes,  and  10  per  cent  of  the  operators 
reported  management  requested  them  to 
run  faulty  film  “as  is”  or  “as  best  you  can.” 
More  than  10  per  cent  of  the  reports  on 
faulty  film  also  contained  reports  of 
breakdowns  and  23  per  cent  reported  that 
replacement  prints  had  to  be  obtained. 

The  survey  was  conducted  not  to  secure 
more  money  for  the  projectionists  for  in- 
specting film,  but  to  bring  about  the  de- 
livery of  film  prints  to  all  theatres  so  that 
paying  patrons  will  be  permitted  to  witness 
a screen  performance  without  constant 
screen  interruption.  The  job  of  film  in- 
spection always  was  and  remains  the  ob- 
ligation of  the  film  exchanges  and  film 
exchange  centers,  Kalkhoff  declared,  “and 
it  is  their  responsibility  to  see  to  it  that 
a sufficient  number  of  inspectors  are  em- 
ployed for  that  purpose. 

“The  exhibitor  should  not  be  compelled 
to  pay  for  it,  either  in  wages  to  the  pro- 
jectionist or  in  losses  of  revenue  at  the 
boxoffice  for  a bum  performance,  and  the 
projectionist  should  not  be  compelled  to 
do  it,  except  in  cases  of  extreme  emer- 
gency, when  it  interferes  with  the  proper 
presentation  of  the  show  and  to  the  dis- 
tress and  disappointment  to  the  paying 
patrons,”  Kalkhoff  said. 

A Manpower  Buildup 
Urged  by  Youngslein 

ASHEVILLE,  N.  C.— The  development  of 
manpower  by  the  film  industry  was  the 
plea  of  Max  E.  Youngstein,  vice-president 
of  United  Artists,  in  the  keynote  address 
at  the  annual  convention  of  the  Theatre 
Owners  of  North  and  South  Carolina  last 
week. 

Charging  the  industry  with  having  a 
contempt  for  manpower,  Youngstein  sug- 
gested that  many  of  the  difficulties  with 
which  the  industry  is  cursed  today  could 
stem  from  neglecting  to  build  up  manpower. 
He  said  those  problems  will  persist  as  long 
as  the  industry  does  nothing  about  de- 
veloping manpower. 

Another  trouble  with  the  industry,  ac- 
cording to  Youngstein,  is  the  refusal  of 
the  production  companies  to  take  risks. 

The  support  of  COMPO  was  urged  by 
Youngstein  because  he  feels  it  is  the  only 
motion  picture  organization  representing  a 
real  cross-section  of  the  industry. 

The  speaker  was  critical  of  the  Motion 
Picture  Ass’n  of  America,  declaring  the 
MPAA  serves  no  useful  purpose.  He  said 
he  would  continue  to  vote  against  the 
association  the  way  it  is  now  constituted. 
“It  exerts  no  leadership  and  does  not  pro- 
tect the  industry  against  censorship  re- 
gardless of  what  it  says,”  he  charged. 


White  Joins  Filmex 

NEW  YORK— Henry  S.  White  has  re- 
signed as  vice-president  and  general  man- 
ager of  WNTA-TV  to  become  program 
vice-president  of  Filmex.  He  formerly  was 
national  sales  manager  of  Screen  Gems. 


North  Central  Allied 
Votes  to  Reactivate 

MINNEAPOLIS  — North  Central  Allied, 
once  one  of  the  strongest  affiliates  of  Allied 
States  Ass’n,  has  been  reactivated. 

At  a meeting  held  here  Thursday  (5),  30 
exhibitors  representing  more  than  70  thea- 
tres in  the  territory,  voted  to  pleca  NCA 
on  the  list  of  Allied’s  regional  units,  and 
took  immediate  steps  to  begin  a member- 
ship recruiting  program  in  Minnesota, 
North  and  South  Dakota. 

Spearheading  the  call  was  an  old  warrior 
within  Allied’s  ranks,  Benjamin  Berger.  For 
the  last  half-dozen  years  he  has  been  on 
the  sidelines,  but  with  National  Allied’s 
membership  drive  in  full  swing  he  volun- 
teered to  help  revitalize  the  unit  in  his 
region.  Also  at  the  meeting  were  Ben  Mar- 
cus, chairman  of  the  board  of  Allied  States 
Ass’n;  Marshall  Fine,  president,  and  Milton 
H.  London,  executive  director. 

Named  to  a joint  executive-nominating 
committee  to  draft  plans  for  the  reorgani- 
zation were  Lowell  Smoots,  Little  Falls, 
Minn.;  Sol  Fischer,  Minneapolis;  Jim 
Randgaard,  Staples,  Minn.;  Jake  Musick, 
Duluth,  and  Berger. 

Stanley  Kane,  former  executive  secre- 
tary of  NCA,  was  at  the  meeting  and 
volunteered  to  serve  as  secretary  during 
the  organization  period. 

London  reported  that  approximately  50 
applications  for  associate  memberships 
from  exhibitors  in  this  territory  had  been 
received  at  national  headquarters,  under 
Allied’s  new  policy  of  accepting  individual 
theatre  members  in  areas  where  there  were 
no  state  or  regional  units.  With  these  50 
theatres  and  those  represented  at  the 
meeting  Thursday,  NCA  will  begin  business 
again  with  between  120  and  125  theatre 
members,  London  said. 


'Boys'  Night  Out'  Was  Cast 
Before  Script  Completed 

NEW  YORK — An  odd  angle  in  the  pro- 
duction of  “Boys’  Night  Out”  is  the  fact 
that  its  top  stars  were  cast  before  there 
was  a script.  Michael  Gordon,  director, 
said  the  screenplay  had  been  written  from 
a brief  outline  and  that  on  the  basis  of  the 
skeleton  story,  James  Garner,  Kim  Novak, 
Tony  Randall,  Gig  Young,  Janet  Blair, 
Pattie  Page,  Jessie  Royce  Landis,  Howard 
Morris  and  Anne  Jeffreys  had  been  signed 
for  the  top  roles. 

The  picture  will  be  produced  by  Joseph 
E.  Levine’s  Embassy  Pictm-es  and  Kimco 
for  Metro-Goldwyn-Mayer  release  and  will 
be  shot  at  the  MGM  studios  starting  Oc- 
tober 23  on  a budget  of  $3,500,000. 

Levine  had  an  informal  press  breakfast 
in  his  office  last  week  to  talk  about  his 
picture.  Pi'esent  were  Martin  Ransohoff, 
its  producer.  Garner  and  Gordon  who  di- 
rected “Pillow  Talk”  for  Universal.  Levine 
said  he  planned  to  release  the  picture  on 
a worldwide  saturation  during  the  Easter 
period,  claiming  that  the  picture  was  the 
kind  that  required  global  premieres. 

As  many  of  the  stars  that  will  be  avail- 
able will  make  personal  appearances  to 
promote  the  film  in  its  early  runs,  Levine 
said.  In  his  belief  the  film  will  be  among 
the  best  comedies  in  a long  time. 

Fine  reported  that  Allied  will  soon  move 
into  new  territories,  but  that  the  associa- 
tion could  not  reveal  its  plans  now. 


16 


BOXOFFICE  ::  October  9,  1961 


Film  Classificafion  Objections  Cited; 
More  Use  ot  Councils  Recommended 


Columbus  Censorship 
Ordinance  Defeated 

COLUMBUS— A tie  vote  in  the  city 
council  this  week  killed  a movement  to 
establish  a motion  picture  censorship 
oi'dinance  in  Columbus.  The  vote  was 
three  for  the  ordinance  and  three  against, 
with  a seventh  councilman  absent.  The 
ordinance  had  been  introduced  by  Mrs. 
Golda  May  Edmonston,  only  woman  mem- 
ber of  the  body. 

Few  issues  have  stirred  up  as  much 
community  controversy  as  the  censorship 
move,  with  the  Columbus  Citizen  opposing 
the  ordinance  and  the  Columbus  Dispatch 
backing  it.  Mrs.  Edmonston  claimed  to 
have  more  than  7,000  signatures  on  peti- 
tions calling  for  the  censorship  move. 

Councilman  Hoermle,  arguing  against 
passage,  said  operation  of  the  proposed  15- 
member  body  would  require  an  expendi- 
ture of  from  $200,000  to  $300,000  just  to 
establish  the  machinery  to  carry  out  ordi- 
nance provisions.  “It  would  be  as  unwork- 
able as  prohibition,”  he  declared.  Mrs. 
Edmonston  said  she  had  no  idea  the  cost 
would  be  so  great,  but  said  the  city  could 
rent  projection  equipment. 

Council  president  William  Hicks  pointed 
out  a majority  of  Columbus  exhibitors  are 
not  causing  the  trouble.  Rather,  he  said, 
the  censorship  move  was  caused  by  a 
“minority  profiting  on  obscenity.”  He  said 
he  hated  to  see  censorship  come  to  Colum- 
bus. Councilman  Robert  Van  Heyde  said 
the  ordinance  would  not  stop  the  showing 
of  all  objectionable  films,  adding  that  an 
“economic  boycott”  is  the  only  answer  to 
obscene  films. 


Eprad  Heater  Installation, 
Finance  Plans  Made 

TOLEDO  — A “complete  installation” 
plan  and  a “pay-as-you-go  finance”  plan 
on  Golden  Hot-Shot  electric  in-car  heaters 
have  been  announced  by  Eprad,  Inc.,  ac- 
cording to  Jim  McSorley,  marketing  man- 
ager. 

“The  finance  plan,”  McSorley  stated, 
“can  cover  the  complete  installation  or  just 
the  heaters.  Installation  can  be  handled 
by  an  approved  local  contractor  or  by  the 
nationwide  contractor  with  which  Eprad 
has  made  arrangements.  The  finance  plan 
is  available  with  a 20  per  cent  down  pay- 
ment and  up  to  five  years  to  pay  the  bal- 
ance. Interest  rates  are  nominal.  There 
is  no  surcharge  made  by  Eprad  or  its  dis- 
tributors.” 


Howard  Newman  Is  Named 
'El  Cid'  Publicity  Head 

NEW  YORK  — Howard  Newman,  who 
served  as  national  director  of  field  activi- 
ties for  Universal-International’s  “Sparta- 
cus”  for  the  past  18  months,  has  been 
named  national  publicity  manager  for 
Samuel  Bronston’s  “El  Cid,”  which  will 
open  its  reserved-seat  engagement  at  the 
Warner  Theatre,  New  York,  December  14, 
according  to  Alfred  H.  Tamarin,  director  of 
the  campaign  for  the  Allied  Artists  release. 

Newman  had  a 20-year  career  in  the 
legitimate  theatre  before  joining  Michael 
Todd’s  staff  to  serve  as  field  man  for 
“Around  the  World  in  80  Days.” 


DETROIT — The  increasing  trend  to- 
ward film  classification  and  restriction  by 
age  groups  is  probably  unconstitutional — 
as  is  censorship  itself,  Capt.  Jack  Fahlstedt 
of  the  Grand  Rapids  Police  Department 
declared  at  the  Allied  Theatres  of  Michi- 
gan annual  convention  last  week.  “Ob- 
scenity is  a matter  for  the  courts  to  de- 
termine, not  for  the  police  court,”  Captain 
Fahlstedt  said.  He  expressed  the  opinion 
of  the  Kent  County  prosecuting  attorney 
that  censorship  is  illegal  and  cited  objec- 
tions to  classification  as  follows: 

REASONS  FOR  DISAPPROVAL 

Fahlstedt  cited  objections  to  classifica- 
tion; 

1.  Probably  unconstitutional. 

2.  Who  will  classify  a film  as  adult — 
the  industry  generally,  the  exhibitor, 
or  a police  board? 

3.  “Who  is  an  adult”  is  a difficult  ques- 
tion, age  being  an  unsatisfactory  way 
to  classify. 

4.  How  can  classification  be  enforced? 

Fahlstedt  challenged  the  classification 
concept — “Why  tell  parents  what  their 
children  cannot  see?  This  decision  rests 
with  parents.  I want  to  make  it  for  my 
own  children. 

“Some  may  say,  some  parents  can’t  con- 
trol their  children — but  it  is  unrealistic  to 
ask  your  police  department  to  do  what 
you  can’t  do.  If  you  can’t  control  your 
own  children,  why  give  us  all  the  children 
in  the  city?” 

Fahlstedt  challenged  the  position  of 
censorship  advocates  that  “some  parents 


Obscenity  Complainants 
Sued  by  Theatre  Owner 

Dayton  — Adolph  Herman,  presi- 
dent of  the  Far  Hills  Theatre  in  near- 
by Oakwood,  has  filed  a $1,350,000 
damage  suit  in  Montgomery  County 
Common  Pleas  Court,  naming  four 
Oakwood  city  officials  and  12  private 
citizens  as  defendants.  The  16  persons 
had  a part  in  filing  one  or  more  ob- 
scenity charges  against  the  theatre. 

Named  in  the  suit  were  Oakwood 
city  manager  A.  C.  Bergman,  Oakwood 
police  chief  Leon  Lynch,  police  ser- 
geants Donald  Porter  and  Raymond 
Oseit,  as  well  as  complainants  who  had 
signed  affidavits  of  obscenity  in  con- 
nection with  four  different  films 
shown  at  the  theatre.  Sins  of  Youth, 
The  Immoral  Mr.  Teas,  Twilight  Girls 
and  Fast  Set. 

Herman  claimed  the  defendants 
have  “conspired  together  for  the  pur- 
pose of  injuring  the  theatre’s  busi- 
ness” and  as  a result  of  this  con- 
spiracy, the  reputation  of  the  Far  HiUs 
Theatre  has  been  maligned  and  dam- 
aged and  that  he  will  continue  to 
suffer  losses  in  the  operation  of  his 
business  in  the  sum  of  $1  million. 
The  firm’s  president  also  seeks  $350,000 
in  punitive  damages. 


don’t  care”  forthrightly — “The  children  of 
parents  who  don’t  care  about  them  are  so 
much  better  even  in  an  adult  movie  than 
they  are  at  home,  that  the  classification 
problem  breaks  down.” 

Police  will  still  ask  for  some  standards, 
he  said — “some  pictures  are  in  bad  taste, 
some  border  on  the  obscene,  some  are  just 
bad.”  He  especially  challenged  some  titles 
like  “Teacher  Was  a Sexpot.” 

He  urged  the  industry  to  establish  a 
code,  to  adhere  to  it,  and  see  it  is  flexible 
with  the  times. 

He  strikingly  warned,  “Pictures  are 
made  for  one  purpose  only — entertain- 
ment. The  industry  gets  in  trouble  when  it 
tries  to  teach,  preach,  or  carry  a message.” 

Fahlstedt  counseled  exhibitors  to  at 
least  register  protest  if  forced  to  show  a 
picture  they  don’t  think  suitable.  He  sug- 
gested there  should  be  different  standards 
for  downtown  and  neighborhood  theatres. 

He  urged  quiet  announcement  of  adult 
films,  but  not  exploiting  this,  noting  that 
this  effectively  keeps  most  children  out, 
but  insisting,  “I  don’t  want  my  films 
pegged  at  the  level  of  a 12-year-old.” 

SETS  GOALS  FOR  COUNCIL 

Fahlstedt  urged  more  use  of  film  coun- 
cils and  similar  agencies  to  inform  people 
of  picture  quality,  and  set  specific  goals  for 
councils : 

1 . Cooperation  with  theatre  owners — but 
not  subservience. 

2.  Support  of  good  pictures. 

3.  Complaints  of  bad  pictm-es,  including 
undesirable  scenes  unnecessarily 
thrown  in. 

4.  Special  watch  of  programming  at 
Saturday  matinees. 

5.  Check  for  sexy  scenes  in  trailers  of 
coming  pictures  used  at  kiddie  shows. 

6.  “Urging  parental  censorship  at  the 
boxoffice — to  stay  away  from  the  bad 
ones.” 

He  observed  that  “Films  in  bad  taste, 
sexy  for  the  sake  of  being  sexy,  are  not 
doing  too  well.  The  pictures  of  this  kind 
that  do  run  do  so  not  on  the  basis  of  sex 
appeal,  but  their  entertainment  value. 

“The  exhibitor  should  bear  in  mind  that 
he  is  a member  of  the  community  in  which 
he  lives.  He  has  to  make  a dollar — but  not 
at  the  expense  of  his  own  good  taste  and 
community  responsibility.”  He  excoriated 
the  excuse  that  an  exhibitor  has  to  run  a 
picture  because  his  opposition  would  if  he 
didn’t. 

Speaking  of  age  as  a basis  for  film  clas- 
sification, he  pointed  to  its  futility,  citing 
his  belief  that  his  15 -year-old  daughter  is 
at  present  more  mature  than  his  18-year- 
old  son — but  a classification  would  apply 
to  them  in  reverse. 

Suggesting  growth  or  flexibility  of 
standards  with  the  times  he  suggested  that 
“The  Moon  Is  Blue,”  the  first  big  film  to 
come  out  without  the  Production  Code 
seal,  no  longer  is  objectionable. 

The  success  of  some  types  of  foreign 
films  should  not  encourage  Hollywood  to 
emulate  them,  Fahlstedt  said — “To  com- 
pete with  foreign  films  when  they  have  all 
the  magnificent  facilities  of  the  American 
industry  is  foolish.” 


BOXOFFICE  ::  October  9,  1961 


17 


20  Top  Paramount 
Features  Ready 


For  1961-62 


BLUE  HAWAII,  a Hal  Wallis  production  starring  Elvis  Presley,  Joan  Black- 
man, Nancy  Walters,  Roland  Winters,  Angela  Lansbury  and  John  Archer. 


THE  COUNTERFEIT  TRAITOR,  a Perlberg-Seaton  production,  starring  William 
Holden,  Lilli  Palmer,  Hugh  Griffith,  Eva  Dahibeck  and  Ingrid  Van  Bergen. 


HATARI!,  a Howard  Hawks  production,  starring  John  Wayne,  Hardy  Kruger, 
Red  Buttons,  Elsa  Martinelli,  Gerard  Blain,  Bruce  Cabot  and  Michele  Giradon. 


Comedy,  drama  and  adventure  stories — filmed  on  four  con- 
tinents— are  included  in  20  top  features  announced  by  Paramount 
Pictures  for  the  1961-62  season.  In  addition,  as  evidence  of  its 
stepped-up  production  program,  another  16  pictures  are  now  in 
the  planning  stage.  For  the  final  quarter  of  ’61,  the  schedule  in- 
cludes "Breakfast  at  Tiffany’s”  starring  Audrey  Hepburn,  George 
Peppard  and  Mickey  Rooney;  ‘‘Blue  Hawaii”  starring  Elvis  Pres- 
ley: ‘‘Summer  and  Smoke,”  starring  Laurence  Harvey  and  Geral- 
dine Page,  and  Jerry  Lewis’  ‘‘The  Errand  Boy.”  Scheduled  for  early 
1962  dating  are  “The  Counterfeit  Traitor,”  starring  William  Holden 
and  Lilli  Palmer;  “My  Geisha,”  starring  Shirley  MacLaine,  Yves 
Montand,  Edward  G.  Robinson  and  Bob  Cummings;  “Hatari!” 
starring  John  Wayne,  Hardy  Kruger,  Red  Buttons,  Elsa  Martinelli 
and  Michele  Giradon;  and  “Too  Late  Blues”  starring  Bobby  Darin 
and  Stella  Stevens.  Twelve  others  are  ready  for  later  in  the  year. 


SUMMER  AND  SMOKE,  a Hal  Wallis  production,  starring  Laurence  Harvey, 
Geraldine  Page,  Rita  Moreno,  Una  Merkel,  Pamela  Tiffin  and  Earl  Holliman. 


MY  GEISHA,  a Steve  Parker  oductlon,  starring  Shirley  MacLaine,  Yves 
Montand,  Edw.  Robinson,  Bob  Currmi  . .-  '■'-ko  Toni,  Tatsuo  Saito,  Alex  Gerry. 


18 


BOXOFFICE  :;  October  9,  1961 


No  BIG  Electric  Bills! 


NO  WIRING 
NO  BATTERIES 
NO  FUMES  ^ 


NOW  EVERY  DRIVE-IN 
CAN  AFFORD  HEATERS! 
NO  DOWN  PAYMENT - 
USE  OUR  PAY  AS  YOU 
USE  PLAN! 

• SAFER  operation 


PORTABLE-NO  INSTALLATIONS-COST 
LESS  THAN  3c  PER  SHOW 


MORE  ECONOMICAL 


MORE  HEAT 


STANFORD  INDUSTRIES,  INC. 

6400  WEST  95th  STREET  • GArden  4-3070  • OAK  LAWN,  ILLINOIS 


WRITE  OR  WIRE  NOW! 


Eugene  V.  Klein,  (right)  president  of  National  Theatres  & Television;  Robert  W. 
Selig,  (left)  vice-president  of  Theatre  operations,  and  William  Thedford,  Pacific  Coast 
division  manager,  are  all  smiles  as  NT&T  launches  its  Happy  New  Year  theme 
opening  its  new  fiscal  year. 


Dick  Smith  (center).  Fox  West  Coast  city  manager  in  Phoenix,  is  presented  with 
tickets  for  a Hawaiian  trip  by  hostess  Rosemary  Thompson  of  United  Airlines  for 
being  the  top  showman  for  the  Southern  California-Arizona  division.  Looking  on 
is  William  Thedford,  Pacific  Coast  division  manager. 


National  Theatres 
Launches  New  Year 

A “Happy  New  Year  Salute”  launched 
National  Theatres  & Television’s  fiscal 
year,  with  management  staff  meetings 
held  in  all  of  its  regional  divisions.  Amid 
enthusiasm  and  optimistic  reports  of  busi- 
ness throughout  the  circuit,  homeoffice 
executives  and  managers  of  the  West  Coast 
division  met  to  discuss  plans  for  the  new 
season — spurred  on  by  the  campaign  slogan 
“The  Command  Is  Forward.”  Photos  on  the 
page  were  taken  at  the  Santa  Monica 
session. 


Ewert  Edwards  (L),  manager.  Fox  Theatre, 
Tucson,  receives  the  Showman  of  the  Third 
Quarter  Award  from  William  Thedford, 
West  Coast  division  manager. 


Pretty  Carol  Christensen,  20th-Fox  starlet, 
greets  a group  of  NT  managers.  L to  R: 
Frank  Ramsey,  Iris  Theatre;  Louis  Silver- 
stein,  Vogue,  Hollywood,  and  Steve  Smolak. 


NT&T’s  West  Coast  delegation  to  the  TOA  convention  in  New  Orleans  get  together. 
L to  R:  Roy  Evans,  L.A.  first-run  district  manager;  Harold  Wyatt,  Long  Beach-Orange 
County  district  manager;  Robert  W.  Selig,  vice-president  in  charge  of  theatre  opera- 
tions; William  Thedford,  Pacific  Coast  division  manager;  Jack  Wilson,  merchandising 
chief,  and  A1  Bamossy,  manager,  El  Portal  Theatre,  North  Hollywood. 


Actress  Tina  Louise  presents  a floral  lei 
to  Dick  Smith,  manager  of  the  Fox  Theatre, 
Phoenix,  as  Mrs.  Smith  looks  on:  Second 
row  (L  to  R),  Mr.  and  Mrs.  Robert  Sweeten 
and  Mrs.  Joe  Furfaro;  Back  row,  Mrs.  and 
Mr.  Willis  Shaffer,  Fox  Theatre,  Hutchin- 
son, Kas.,  and  Joe  Furfaro,  manager.  Fox 
Theatre,  Spokane,  The  quartet  of  managers 
and  their  wives  flew  by  jet  to  Hawaii  as 
winners  of  a special  week  prize. 


18-B 


BOXOFFICE  ::  October  9,  1961 


Supermarkets  Join  New  Discount 
Ticket  Plan;  No  Cost  to  Theatres 


STATEMENT  REQUIRED  BY  THE  ACT  OF  AUGUST  24, 
1912,  AS  AMENDED  BY  THE  ACTS  OF  MARCH  3, 

1933,  AND  JULY  2,  1946  (Title  39,  United 
Stotes  Code,  Section  233)  SHOWING  THE 
OWNERSHIP,  MANAGEMENT,  AND 
CIRCULATION  OF 

BOXOFFICE,  published  weekly  at  Kansas  City,  Mis- 
souri, for  October  9,  1961. 

1.  The  names  and  addresses  of  the  publisher, 
editor,  managing  editor,  and  business  manager  are: 
Publisher  and  editor-in-chief,  Ben  Shlyen,  Kansas 
City,  Mo.;  Editor,  Nathan  Cohen,  Kansas  City,  Mo.; 
Monaging  Editor,  Jesse  Shlyen,  Kansas  City,  Mo.; 
Business  Manoger,  Morris  Schlozman,  Kansas  City, 
Mo. 

2.  The  owner  is:  (if  owned  by  a corporation,  its 
name  and  address  must  be  stated  and  also  immedi- 
ately thereunder  the  names  and  addresses  of  stock- 
holders owning  or  holding  1 per  cent  or  more  of 
total  amount  of  stock.  If  not  owned  by  a corpora- 
tion, the  nomes  and  addresses  of  the  individual  own- 
ers must  be  given.  If  owned  by  a partnership  or 
other  unincorporated  firm,  its  name  and  address,  as 
well  as  that  of  each  individual  member,  must  be 
given.)  Associated  Publications,  Inc.,  Kansas  City, 
Mo.,  Ben  Shiven,  Kansas  City,  Mo.;  Clara  Shlyen, 
Kansas  City,  Mo. 

3.  The  known  bondholders  mortgagees,  and  other 
security  holders  owning  or  holding  1 per  cent  or  more 
of  the  totol  amount  of  bonds,  mortgages,  or  other  se- 
curities ore:  (If  there  are  none,  so  state.)  There  are 
none. 

4.  Poragrophs  2 and  3 include,  in  cases  where  the 
stockholder  or  security  holder  appears  upon  the  books 
of  the  company  as  trustee  or  in  other  fiduciary 
relation,  the  name  of  the  person  or  corporation  for 
whom  such  trustee  is  acting;  also  the  statements  in 
the  two  paragraphs  show  the  affiant's  full  knowledge 
and  belief  as  to  the  circumstances  and  conditions 
under  which  stockholders  and  security  holders  who  do 
not  appear  upon  the  books  of  the  company  as  trust- 
ees, hold  stock  and  securities  in  a capacity  other  than 
that  of  a bona  fide  owner, 

5.  The  average  number  of  copies  of  each  issue 
of  this  publication  sold  or  distributed,  through  the 
mails  or  otherwise,  to  paid  subscribers  during  the  12 
months  preceding  the  date  shown  obove  was  17,917. 

MORRIS  SCHLOZMAN,  Business  Manager. 

Sworn  to  and  subscribed  before  me  this  29th  day  of 
September,  1961. 

,,,  JOHN  H.  BUELL,  Notary  Public. 

(My  commission  expires  May  10,  1964). 


Donald  Cook,  60,  Dies; 

In  Films  1930s, '40s 

NEW  HAVEN — Donald  Cook,  60,  stage 
star  who  appeared  in  almost  50  pictures 
during  the  1930s  and  1940s,  died  October 
1 at  the  Grace-New  Haven  Hospital,  fol- 
lowing a heart  attack.  He  was  appearing  in 
the  tryout  of  “A  Shot  in  the  Dark,”  starring 
Julie  Harris,  which  was  to  have  opened  on 
Broadway  October  18. 

In  his  three  decades  as  an  actor,  Cook 
was  noted  for  his  Broadway  roles  in  “Sky- 
lark,” opposite  Gertrude  Lawrence,  in 
“Claudia,”  opposite  Dorothy  McGuire,  and 
in  “The  Moon  Is  Blue,”  which  he  played  for 
more  than  900  performances  starting  in 
1951.  His  pictures  included:  “The  Man 
Who  Played  God,”  “Public  Enemy,”  “Show- 
boat,”  “Viva  Villa,”  “Patrick  the  Great,” 
“Bowery  to  Broadway”  and  “Murder  in 
the  Blue  Room,”  the  last  two  for  Universal 
in  1944. 


Seymour  Nebenzal  Dead; 
Produced  'M'  Twice 

MUNICH  — Seymour  Nebenzal,  63, 
American  film  producer  who  made  “M,” 
starring  Peter  Lorre  in  Germany  in  1933 
and  then  made  the  remake,  starring  David 
Wayne  for  Columbia  in  1951,  died  at  his 
home  here  September  25.  Nebenzal  left 
Germany  in  1940  when  the  Nazis  took  over 
and  produced  “When  We  Are  Young,” 
“Summer  Storm,”  “Whistle  Stop,”  “The 
Chase”  and  “Heaven  Only  Knows,”  in  Hol- 
lywood, all  in  the  1940s.  He  also  made  the 
acclaimed  “Mayerling”  in  Paris  in  1937. 
After  World  War  II,  Nebenzal  returned  to 
Germany  and  founded  the  Nero  Film  Co.  in 
West  Berlin. 


NEW  YORK — A new  theatre  promotion 
plan  whereby  supermarkets  give  out  dis- 
count tickets  good  at  participating  theatres 
on  Mondays  through  Thursdays  will  be 
launched  this  fall  and  winter  by  Patrons 
Associated  Services  of  Mamaroneck,  N.  Y., 
of  which  Nick  John  Matsoukas  is  the  head. 
The  plan,  known  as  “Movie  of  the  Month,” 
was  designed  to  increase  and  stimulate 
theatre  attendance  for  seven  days  a week, 
but  specifically  during  the  four  off-days  of 
the  week.  There  is  no  cost  to  the  theatre. 

Matsoukas  said  tests  had  been  made  in 
50  situations  from  coast  to  coast  and  that 
the  established  results  varied  according 
to  the  type  and  caliber  of  the  attraction 
and  the  theatre’s  exhibition  policy.  He  gave 
as  an  example  a town  of  a little  more 
than  200,000  population  where  a roadshow 
picture  played  a theatre  on  the  outskirts 
of  the  community.  In  three  and  a half 
weeks,  he  said,  19,507  persons  bought  tick- 
ets under  the  plan.  In  a city  of  750,000,  he 
added,  an  important  picture  booked  for  a 
four-week,  continuous,  advanced  prices  en- 
gagement, extended  its  run  to  seven  weeks. 
The  plan  was  put  into  effect  on  the  third 
week  of  the  run  at  a time  when  the  the- 
atre had  dropped  in  business  by  56  per 
cent.  As  explained  by  Matsoukas,  this  is 
how  it  works; 

With  every  $10,  or,  in  some  cases  $5, 
purchase  at  any  of  the  participating  super- 
markets, the  customer  receives  a special 
theatre  courtesy  discount  ticket  to  see  the 


“Movie  of  the  Month,”  as  designated  by 
Patrons  Associated  Services  and  playing  at 
a participating  first  run  theatre  in  the 
area.  The  tickets  are  void  on  weekends 
and  on  holidays  that  might  come  during 
the  first  four  days  of  the  week. 

The  patron  surrenders  the  ticket  at  the 
boxoffice  and  makes  a payment  of  no 
more  than  50  per  cent  of  the  established 
highest  price  of  the  week.  For  example, 
Matsoukas  told  Boxoffice,  if  the  estab- 
lished price  for  a Saturday  is  $1.50  and 
$1  on  other  days,  the  patron  pays  75  cents. 

The  promotion  costs  neither  the  the- 
atre nor  the  distributing  company  any 
money.  The  supermarket  stands  the  costs 
of  advertising,  ticket  printing,  store  dis- 
plays and  signs,  mail  pieces,  etc. 

As  of  now,  Matsoukas  said.  Patrons 
Associated  Services  is  working  with  33  of 
the  leading  supermarket  chains,  operating 
1,512  stores  in  736  cities  and  towns  with 
populations  of  about  45,000,000.  The 
weekly  traffic  of  the  1,512  stores  is  more 
than  10,000,000  persons,  representing  fam- 
ilies which  spend  about  $35  per  week  av- 
erage to  feed  a family  of  3.5  members. 

Matsoukas  said  he  claimed  no  miracles 
for  the  plan  but  that  it  had  been  proved 
that  it  brought  back  people  to  occupy 
empty  seats. 

When  asked  how  his  company  benefited 
by  the  plan,  Matsoukas  said  it  received  a 
percentage  of  the  gross  from  the  discount 
tickets  which  was  paid  by  the  distributor. 


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JOE  LOEFFLER,  SALES  MGR. 
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BOXOFFICE  ::  October  9,  1961 


19 


^cfront 

By  IVAN  SPEAR 

Filmmakers  List  15  for  October  Start; 
Two  More  Than  Set  for  September 


Photoplays  scheduled  to  go  before  the 
cameras  at  the  various  film  factories  in  Oc- 
tober total  15  in  number,  two  more  than 
were  slated  to  roll  last  month.  All  pictures 
listed  are  new  starters — features  not  blue- 
printed to  go  in  any  previous  months. 

Allied  Artists  and  Columbia  lead  the 
major  studios  in  greatest  number  of  offer- 
ings drafted,  with  four  films  each  on  their 
prospective  rosters.  Metro-Goldwyn-Mayer 
follows  with  three  posted  for  October 
shooting:  Paramount  hsts  two,  and  20th 
Century-Fox  and  an  independent  outfit 
each  claim  one  film  each  ready  for  lensing. 

By  studios,  following  are  the  features 
announced: 

ALLIED  ARTISTS 

“The  Captain  Must  Die.”  A dramatic 
suspense  thriller  based  on  the  published 
novel  of  the  same  title  by  Robert  Colby. 
No  stars  set.  Pi’oducer,  Monroe  Sachson. 
Director,  Allen  Reisner. 

“Confessions  of  an  Opium  Eater.”  Set  in 
early-day  Chinatown  in  San  Francisco, 
the  film  is  based  on  Thomas  De  Quincey’s 
classic  of  the  same  name  treating  with  the 
sale  of  Chinese  war-brides.  Stars  Vincent 
Price,  Linda  Ho,  Richard  Loo,  Philip  Ahn. 
Producer-director,  Albert  Zugsmith,  as- 
sisted by  producer  Eugene  Lourie  and  di- 
rector Lindsley  Parsons  jr. 

“Reprieve.”  Based  on  the  autobiography 
of  the  same  title  by  John  Resko,  convicted 
murderer  who  became  a nationally  known 
painter  in  Dannemora  prison  after  winning 
a commutation  of  the  death  sentence  only 
minutes  before  he  was  to  have  been  exe- 
cuted. Stars  Ben  Gazzara,  Ray  Walston, 
Jim  Carey.  Producer,  Ronald  Lubin.  Direc- 
tor-writer, Millard  Kaufman. 

“Turn  in  the  Road.”  The  story  of  a 
famed  Hollywood  director,  disillusioned 
with  the  maelstrom  of  picture  making  and 
its  artificial  personalities,  who  returns  to 
his  midwestern  home  town  to  regain  his 
personal  integrity.  Stars  not  set.  Producer- 
director,  King  Vidor. 

COLUMBIA 

“The  Great  Sebastians.”  A Haven  Pro- 
ductions offering  based  on  the  successful 
Broadway  play  anent  a mind-reading  hus- 
band and  wife  team.  Stars  Judy  Holliday. 
Producer,  Arthur  Hoffe.  Director  not  set. 

“The  Interns.”  Based  on  the  best- 
seller. the  story  treats  with  a group  of 
young  doctors  and  their  personal  experi- 
ences as  interns  in  a big  city  hospital.  Stars 
not  set.  Producer,  Robert  Cohn.  Director, 
David  Swift. 

“The  War  Lover.”  Story  of  a World  War 
II  bomber  pilot  who  loves  war  and  in  his 
frenzied  desire  to  live  up  to  his  reputation 
as  an  ace  endangers  the  life  of  his  crew. 
Stars  Steve  McQueen,  Robert  Wagner, 
Shirley  Anne  Field.  Producer,  Arthur 
Hornblow.  Director,  Philip  Leacock. 


“Joseph  Desa.”  A story  of  the  life  of 
St.  Joseph  of  Cupertino,  who  lived  in  the 
17th  Century.  It  is  not  a religious  picture 
per  se:  religious  aspect  only  falls  into  place 
as  the  ultimate  reward  for  the  man’s  life. 
Stars  Maximilian  Schell,  Ricardo  Montal- 
ban,  Akim  Tamiroff,  Lea  Padovani.  Pro- 
ducer-director, Edward  Dmytryk.  A 
Dmytryk-Weiler  Production. 

INDEPENDENT 

“Taras  Bulba.”  Filmization  of  the  life  of 
Taras  Bulba,  Jewish  philosopher.  Lensed 
in  Salta,  Argentina.  Stars  Tony  Curtis,  Yul 
Brynner,  Brad  Dexter,  Sam  Wanamaker, 
Akim  Tamiroff.  Producer,  Harold  Hecht. 
Director,  J.  Lee  Thompson. 

METRO-GOLDWYN-MAYER 

“Boys’  Night  Out.”  A sophisticated 
comedy.  Stars  Kim  Novak,  James  Garner, 
Tony  Randall,  Gig  Young,  Janet  Blair, 
Patti  Page,  Anne  Jeffreys.  Producer, 
Martin  Ransohoff.  Director,  Michael  Gor- 
don. An  Embassy-Kimco-FPmways  Pro- 
duction. 

“Guns  in  the  Afternoon.”  An  action- 
adventure  yarn  about  two  pals,  both  mar- 
shals, one  honest  and  one  not.  Stars  Joel 
McCrea,  Randolph  Scott.  Producer,  Rich- 
ard Lyons.  Director,  Sam  Peckinpah. 

“Two  Weeks  in  Another  Town.”  To  be 
shot  in  Italy,  the  story  treats  with  an  old- 
time  director  and  star  and  their  tribula- 
tions while  in  Rome.  Stars  Kirk  Douglas, 
Edward  G.  Robinson.  Producer,  John 
Houseman.  Director,  Vincente  Minnelli. 

PARAMOUNT 

“The  Easter  Dinner.”  A spoof  on  Ameri- 
can spies  in  World  War  II,  this  yarn  deals 
with  a group  of  spies  behind  the  enemy 


A BIG  WELCOME  — Samuel  L. 
Seidelman,  left,  is  congratulated  by 
American-International  president 
James  H.  Nicholson  and  vice-president 
Samuel  Z.  Arkoff  on  his  appointment 
as  vice-president  in  charge  of  foreign 
distribution  for  American-Interna- 
tional Export  Corp. 


lines  in  Rome  who  succeed  in  confusing 
the  Nazis,  and,  inadvertently,  through  their 
antics,  supply  an  Italian  resistance  family 
with  an  Easter  dinner.  Stars  Charlton 
Heston.  Producer-director,  Melville  Shavel- 
son. 

“The  Iron  Men.”  About  the  99th  pursuit 
squadron  in  World  War  II,  which  had 
Negro  fliers  and  white  ground  officers. 
Tells  of  their  life  and  loves  during  war- 
time. Stars  Sidney  Poitier,  Claudia  Cardi- 
nale.  Producer,  Martin  Poll.  Director,  John 
Cassavetes. 

TWENTIETH  CENTURY-FOX 

“The  Lion.”  About  the  English  govern- 
ment’s wild  animal  preserves  in  Africa 
and  the  man  who  is  in  charge  of  the  place. 
Story  places  emphasis  on  his  daughter 
who  raises  a lion  cub  and  even  though 
she  has  to  set  it  free  when  it  reaches  full 
growth,  visits  it  every  day  in  the  jungle. 
Stars  William  Holden,  Trevor  Howard, 
Rafer  Johnson,  Pamela  Franklin.  Pro- 
ducer, Samuel  Engel.  Director,  Jack  Car- 
diff. 

Houghland  and  Wright  Plan 
'Survival'  and  'Reich  4' 

Arnold  Houghland,  head  of  Landam 
Productions,  has  teamed  with  Maurice 
Wright  of  Anchor  Productions  to  film  two 
features,  “Survival”  and  “Reich  4.”  Both 
pictures,  according  to  Houghland,  will  be 
made  in  the  low-budget  category,  with 
$200,000  set  for  “Survival”  and  $300,000 
for  “Reich”  . . . S.  C.  Clarence’s  novel, 
“Naked  Under  Olympus,”  has  been  op- 
tioned by  producer  Chuck  Stein  and  writer 
Ralph  Hart  who  plan  to  lens  it  as  part 
of  a three-picture  project  currently  being 
negotiated  with  Allied  Artists.  Hart  will 
pen  the  screenplay  ...  A deal  has  been 
closed  between  comic  Tommy  Noonan  and 
Martin  Sperber  to  coproduce  a film  titled 
“The  Babymaker,”  based  on  Edna  Sheck- 
law’s  novel.  The  feature  will  be  made 
under  Martin  Sperber  Productions  banner, 
possibly  for  United  Artists  release  . . . 
Director  Robert  Webb  and  producer  Gene 
Frenke  have  formed  Eastern-Robar  Pro- 
ductions for  the  pm-pose  of  making  theat- 
rical and  TV  features.  Webb  recently 
exited  his  20th  Century-Fox  berth  after  a 
15-year  association.  His  last  film  for  the 
Westwood  studio  was  the  currently  in 
release  “Pirates  of  Tortuga.” 

'Premature  Burial'  S’witched 
From  Woolners  to  Corman 

“Premature  Burial,”  announced  pre- 
viously as  a future  Woolner  Bros,  produc- 
tion, instead  will  be  brought  to  the  screen 
as  a Roger  Corman  film.  It  appears  that 
Corman  already  had  a completed  screen- 
play by  Charles  Beaumont  and  Ray 
Russell.  Since  the  Woolner  script  would 
not  be  ready  for  several  weeks,  the  switch 
was  made  in  favor  of  Connan,  who  reim- 
bursed the  Woolners  for  their  investment 
in  the  Edgar  Allan  Poe  story. 

“Premature”  marks  Corman’s  fourth 
Poe  feature,  others  being  “House  of  Usher,” 
which  he  made  last  year:  this  year’s  “Pit 
and  the  Pendulum,”  and  upcoming  “Tales 
of  Terror,”  which  he’ll  make  for  Ameri- 
can International  following  “Premature 
Burial,”  and  a projected  biography  of  Poe 
under  the  title  of  “The  Haunted  Dream,” 
which  will  go  under  his  Filmgroup  banner. 


20 


BOXOFFICE  ::  October  9,  1961 


LETTERS 


(Letters  must  be  signed.  Names  withheld  on  request) 


Two  Valuable  Attendance  Boosters 

Dear  Sir: 

In  all  the  discussion  of  single  features 
vs.  double  features,  and  the  reasons  for 
the  falling  off  in  attendance,  why  are 
exhibitors  so  slow  in  recognizing  that,  in 
recent  years,  they  have  lost  two  valuable 
attendance  boosters — word-of-mouth  ad- 
vertising and  prime-time  showings? 

In  the  golden  days,  a picture  was  avail- 
able for  viewing  in  the  neighborhoods  over 
a period  of  weeks.  If  it  had  merit,  the 
word-of-mouth  advertising  was  its  prime 
asset.  With  saturation  booking,  the  picture 
is  exposed  for  a week  or  less — the  word- 
of-mouth  advertising  doesn’t  have  a 
chance  to  get  off  the  ground.  In  addition, 
if  a prospective  patron  happens  to  be  un- 
able to  attend  during  the  short  period  of 
general  release,  he  “misses”  a picture  he 
would  have  liked  to  have  seen. 

Those  exhibitors  who  show  double  fea- 
tures don’t  seem  to  realize  that  the  greatest 
advantage  enjoyed  by  the  exhibitor  who 
shows  single  features,  is  that  the  “good” 
picture  may  be  seen  at  the  prime  time — 
between  8:00  and  10:00  p.m.  Television 
charges  premium  rates  for  this  prime  time 
— yet,  every  exhibitor  showing  double  fea- 
tures invariably  shows  his  secondary  fea- 
ture during  the  prime  time,  and  the  good 
picture  between  10:00  and  midnight.  This 
short-sighted  policy  was  adopted,  no  doubt, 
so  that  the  late  arrivals  may  still  see  the 
good  picture.  What  these  exhibitors  fail 
to  realize,  however,  is  that  most  of  their 
prospective  patrons  are  working  people  or 
students,  who  refuse  to  stay  up  to  mid- 
night and  beyond  to  see  the  good  picture. 
To  satisfy  the  few  late-arrivals,  therefore, 
these  exhibitors  lose  the  hundreds  of  pros- 
pective patrons  who  would  attend,  if  the 
good  picture  were  shown  during  the  prime 
time,  and  they  could  get  home  at  a rea- 
sonable hour. 

The  motion  picture  critics,  who  have 
their  fingers  on  the  public  pulse,  have 
been  attempting  to  awaken  the  exhibitors, 
but  thus  far  to  no  avail.  In  Chicago,  e.g., 
Sam  Lessner  of  the  Daily  News  devoted 
several  columns  recently  to  complaints  by 
his  readers  concerning  saturation  booking, 
and  late  showings  of  the  good  feature. 

Eleanor  Keen  of  the  Sim-Times,  on 
Sunday,  September  3,  wrote: 

“.  . . our  mail  steadily  brings  us  letters 
from  people  who  want  to  know  why  thea- 
tres play  the  same  film  at  the  same  time, 
where  to  see  a picture  that  they  have 
missed  (‘it  seems  to  have  played  every- 
where’, they  complain)  and  why  they 
can’t  see  ‘the  good  picture’  on  a double 
feature  at  a reasonable  hour.” 

In  a recent  column  of  Hedda  Hopper, 
published  in  the  Chicago  Tribune,  she 
said: 

“I  ran  into  Norma  Shearer  at  Saks.  She 
has  a grouse — me,  too — about  theatre 
managers  who  play  double  features  and 
show  the  poor  feature  first,  then  news- 
reels and  cartoons  before  you  get  to  the 
main  attraction  at  10:30  or  11:00  p.m.  We 
both  think  it’s  stupid.  How  about  you?” 

Some  exhibitor  might  ask  Hedda  about 
the  response  to  this  question  from  her 
readers — he  might  be  surprised. 

Some  exhibitor  might  widely  advertise. 


in  newspapers  and  handbills,  a change  of 
policy — the  showing  of  the  main  attraction 
during  the  prime  time.  He  might  also  be 
surprised — and  happy! 

HAROLD  R.  GORDON 
Attorney  At  Law 
Chicago,  111. 

(Author  of  “Right  of  Property,  in  Name, 
Likeness,  Personality  and  History,”  recent- 
ly published  in  the  Northwestern  Univer- 
sity Law  Review.) 


Another  View;  Unfair  Competition 

Please  allow  me  to  put  in  my  two  cents 
worth.  I read  with  increasing  interest  your 
story  on  the  elimination  of  the  double- 
feature in  the  New  England  area.  Cast  my 
vote  in  favor  of  it.  In  my  four-wall  house, 
I only  run  single  features  anyway,  but 
in  my  drive-in  I always  just  assumed  that 
you  had  to  have  a double  bill;  I guess 
just  because  everyone  else  does.  I thought 
that  the  concession  would  die  if  there 
wasn’t  a second  feature.  Lately,  I have 
been  doing  some  checking  on  this,  and  I 
find  that  most  of  my  concession  gross  is 
before  and  during  the  first,  and  main 
feature.  I also  have  noted  that  most  of  my 
really  nice  customers  leave  after  the  first 
feature  anyway.  It  seems  that  the  only 
ones  that  hang  around  for  the  second 
picture  are  the  ducktail  bunch,  and  some 
patrons,  who  will  stay  as  long  as  they  can, 
no  matter  what  is  playing. 

I have  never  played  two  “A”  pictures  on 
a double  bill,  and  never  will,  as  I feel  that 
it  cheapens  the  industry.  Also  I never 
would  play  more  than  two  features  as  I 
definitely  think  this  cheapens  the  industry. 
I would  like  to  wring  the  neck  of  the  so- 
called  exhibitor  who  runs  “dusk  to  dawn” 
shows,  or  who  shows  four  features  on 
weekends,  or  who  plays  “fast  buck”  pic- 
tures. I am  now  ready  to  try  running  my 
drive-in  on  a single-feature  basis  (thanks 
to  your  fine  magazine) . I will  not  do  this 
just  for  the  obvious  savings  on  film,  elec- 
tricity, advertising,  help,  etc.,  but  for  the 
increased  prestige  I am  now  quite  con- 
vinced it  will  bring. 

Next  season,  I am  going  to  run  my  car- 
toon, then  trailers,  then  feature  and  see! 
I think  that  the  only  adverse  effect  it 
could  have  would  be  to  discourage  the 
mean  kids.  Let’s  face  it;  we  don’t  make 
any  money  on  them  anyway,  after  they 
get  through  raising  hell,  marking  walls, 
stealing  speakers,  and  spinning  wheels. 
I’ll  probably  get  more  sleep,  have  nicer 
customers,  and  be  better  off  in  the  long 
run.  I have  also  just  about  decided  to 
prohibit  loud  mufflers  on  the  grounds,  too. 
I would  be  interested  in  hearing  from  any 
exhibitor  who  has  tried  either  of  these 
in  a drive-in. 

I would  also  like  to  thank  you  for  a 
truly  fine  publication  in  your  Boxoffice 
magazine.  I wouldn’t  do  without  it,  and 
eagerly  look  forward  to  each  issue.  Es- 
pecially fine  are  the  showmanship  sections 
and  The  Exhibitor  Has  His  Say  depart- 
ment. Enclosed  find  my  first  report  to 
this  section. 

While  I am  airing  my  problems,  I think 
I really  have  one!  This  puts  the  16mm 
problem  to  shame!  My  four-wall  house 
is  in  a little  town  of  about  1,000  and  in 


this  town  (Solomons,  Md.)  there  is  a 
Navy  base.  On  this  base  there  is  a theatre 
which  runs  Monday,  Wednesday,  and  Fri- 
day. My  problem  is  that  this  base  only 
charges  10c  admission!!  I have  heard  of 
25c  admissions,  and  even  once  15  cent 
admission  on  a military  installation,  but 
never  a DIME!!  My  theatre,  even  if  it 
paid  $12.50  for  its  shows,  couldn’t  break 
even ! ! Why  do  distributors  allow  this ! ! 
A TV  set  uses  a dime’s  worth  of  electricity 
in  a night!  How  can  I make  a living  when 
the  Navy  is  practically  showing  free 
movies  three  blocks  away?  This  is  out- 
rageous! Why  don’t  Fox,  MGM,  UA,  etc., 
require  at  least  a quarter  admission  on 
these  bases,  when  they  sell  them  film? 
The  distributors  should  protect  the  exhibi- 
tor a little  bit  anyway. 

DON  STOTT 

Calvert  Drive-In  Theatre, 

Prince  Frederick,  Md. 


Old  Films  and  TV  Competition 

A fantastic  thing  happened  at  our 
Vagabond  Theatre  in  Los  Angeles  last 
weekend.  We  did  capacity  business  when 
we  opened  on  Friday,  September  22,  with 
two  Alec  Guinness  films,  “The  Lavender 
Hill  Mob,”  and  “The  Promoter,”  both 
older  films. 

Playing  older  films  occasionally  and  do- 
ing business  is  nothing  new.  But,  when 
both  films  have  played  every  TV  circuit, 
repeated  many  times  backed  with  extensive 
newspaper  ads  and  TV  announcements, 
this  is  news  that  really  is  fantastic.  Es- 
pecially when  all  the  trades  reported  that 
business  in  general  on  that  weekend  was 
the  lowest  in  many  months  in  our  area. 

This  should  be  good  news  for  some  ex- 
hibitors and  film  producers  who  spend  so 
much  time  worrying  about  TV  and  the 
future  pay  TV  competition. 

I think  it’s  better  for  all  industry  leaders 
to  devote  100  per  cent  of  their  time  to 
have  top  pictures  made  to  supply  all  thea- 
tres constantly  with  product. 

Like  our  general  manager,  Sydney  Lin- 
den, always  said,  “People  want  to  get  away 
from  boredom  at  home.  It’s  just  like  a 
short  vacation  to  recharge  their  batteries, 
every  time  people  visit  a movie  theatre. 
Nothing  like  being  with  big  crowds  who 
register  their  thrills  and  emotions  watch- 
ing a movie  on  a large  screen,  with  no 
disturbances.” 

So  let’s  continue  to  encourage  a steady 
flow  of  product  for  our  screens  and  stop 
getting  panicky  every  time  some  group 
wants  to  pioneer  a new  entertainment 
media. 

E.  D.  HARRIS 

Publicity  Manager, 

Herbert  Rosener  Theatres, 

Los  Angeles,  Calif. 


'Backbone  of  the  Industry' 

Congratulations  to  you  on  your  August 
21  issue,  “Small  Theatres  Are  Vital  to 
Overall  Film  Grosses.” 

It  has  taken  a long  time  for  the  pencil- 
pushers  of  the  distributors  to  wake  up.  A 
steady  flow  of  good  old  customers  can  go  a 
long  way  to  avoid  losses  for  both  sides. 

After  40  years  in  this  business,  the  little 
fellow  is  still  the  backbone  of  the  industry. 
Keep  up  your  good  paper  and  congratula- 
tions to  you  and  your  staff. 

MOE  BARNEY 

Barney’s  Theatre, 

Petersburg,  Va. 


BOXOFFICE  :;  October  9,  1961 


21 


BOXOFFICE  BAROMETER 

This  chort  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentoge  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


Alakazam  the  Great  (AIP) 


85 


150 


65 


140 


200  135  130 


jmi 


Angel  Baby  (AA) 


200 


90 


110 


100 


100  135 


85  123  i 
100  113  I 


Angry  Silence,  The  (Valiant-Vitalite) 


190  85 


70  80 


150 


Armored  Command  (AA) 


100 


90 


110 


100 


130 


110  100 


106  I 


Big  Gamble,  The  (20th-Fox) 


95  120  105  175  80  50 


85  100 


no  90 


125  90 


102 


Blood  and  Roses  (Para) 


140  100 


90 


135 


75 


95 


106 


Breathless  (F-A-W) 


120  225 


120 


100 


90  120  200 


139 


Claudelle  Inglish  (WB) 


125  100  105  170  80 


80  115 


140 


100 


100  95 


105  110 


90  108 


Come  September  (U-I) 


175  300  200  230  250  350  225 


250 


370  400  300  200 


195  200  150  200 


250  i 


David  and  Goliath  (AA) 


90 


100 


175 


150  100  80  100 


125 


115 


$ Deadly  Compcmions  (Pcrthe-America) 


150  95 


100  95 


110  95  100  no  70 


100  90 


101 


Francis  of  Assisi  (20th-Fox) 


150  150  125  250  125  175  175  140  115 


100 


200  175 


180 


200  125  159 


French  Mistress,  A (F-A-W) 


no 


100 


110 


150  90  100  150 


116  i 


Gambler  Wore  a Gun,  The  (UA) 


100 


100 


100 


90 


100 


98 


General  della  Rovere  (Cont'l) 


125  200 


130 


80 


150  50 


90  160  195 


131 


Gidget  Goes  Hawaiian  (Col) 


120  130  95 


100  100  120  125  270  120  130  125  200  85 


200  132 


Goddess  of  Love,  The  (20th-Fox) 


120 


80 


100 


80 


100 


96  i 


Goodbye  Again  (UA) 


170  225  140  170  90  100  200  120  135  180  210  100 


125 


195  140  120  150 


151 


Gorgo  (MGM) 


135  175  140 


120  150  150  275  125  105  115  200  100  135  80 


95 


140  100  138  i 


Great  Impostor,  The  (U-I) 


150  375 


190  95  120  150 


115  200  150  150  200  110  115  195  130  100 


100  156 


Green  Helmet,  The  (MGM) 


90 


75  no  100  100 


100 


90 


90 


94 


Guns  of  Novarone,  The  (Col) 


225  300  220  300  350  250  200 


250  375  350  300  225  200  200  200  225  175  250  250  255 


It  Happened  in  Broad  Daylight  (Cont'l)  140  105 


165  90  150 


80 


200 


150 


135 


King  of  the  Roaring  20's  (AA) 


135 


100 


100 


100  175  150 


no  85  119 


Konga  (AIP) 


130  130 


200  50 


185  200  175  95 


80  100  100 


100 


129  i 


La  Dolce  Vita  (Astor) 


220  450  160  200  190 


600 


325  300 


300  300  155  200 


200  277  i 


Left,  Right  cmd  Center  (Bentley) 


125  90 


no 


150  200 


135  i 

1 


Long  Rope,  The  (20th-Fox) 


100 


100  95 


50 


100 


100 


91 


Love  and  Frenchwoman  (Kingsley)  125  150 


175 


125 


185 


90 


190 


Man  in  a Cocked  Hat  (Show  Corp) 


140 


160  265  90  125 


125 


125  135  175  200  115  190  100 


150 


Marines,  Let's  Go  (20th-Fox) 


no  115  105 


140  95  100 


95  100 


125  80  135  100  135 


110  i 


Mighty  Crusaders,  The  (Falcon-SR) 


80 


100 


100 


145 


90 


Pit  and  the  Pendulum,  The  (AIP) 


200  150  225  200 


190 


200 


160  250  400 


150  250 


200 


215 


Portrait  of  a Mobster  (WB) 


100  160  115 


80  100  100  100 


90 


70  90 


90 


75  100  90  70  95  i 


Romanoff  and  Juliet  (U-I) 
Scream  of  Fear  (Col) 


175  125 


170  120  125 


90 


150  150 


200  100  175 


150 


195  100 


no 


115 


no 


85 


^5 

300  157  i 

130  124  I 


97. 1 


Serengeti  (Shall  Not  Die)  (AA) 
Thief  of  Baghdad  (MGM) 


90 


100 


100 


100  90 


100 


200  95 


85  100  100  75  150  130 


100  275 


90 


85  125  140 


125  i 
127  I 


Thunder  of  Drums,  A (MGM) 


175 


100  125 


no  100 


150 


Two  Women  (Embassy) 
World  by  Night  (WB) 


225 


150  500  150 


150 


125  195  105 


200  i 


100 


100 


130 


100 


125 


100 




125  200  120  149  I 


Young  Doctors,  The  (UA) 


140  275  100  125  130  100 


no  125 


255 


no  165 


TOP  HITS 


OF 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Two  Women  (Embassy) 

Cleveland  500 

2.  La  Dolce  Vita  (Astor) 

Kansas  City 325 

3.  A Cold  Wind  in  August  (Aidart) 

Boston  300 


4.  Pit  and  the  Pendulum,  The  (AIP) 

Milwaukee  250 

Boston  200 

5.  Paris  Blues  (UA) 

Chicago  215 

6.  Come  September  (U-I) 

Omaha  200 


WISCONSIN  ALLIED  RE-ELECTS 
ED  JOHNSON  AS  PRESIDENT 


Officers  and  directors  elected  at  the  Allied  Theatre  Owners  of  Wisconsin 
annual  convention  are  pictured  at  Oakton  Resort  Hotel,  Pewaukee.  Seated,  left 
to  right,  are  Larry  Beltz,  secretary;  William  Charboneau,  treasurer;  Ben  Marcus, 
chairman  of  the  board;  Ed  Johnson,  president;  Dean  Fitzgerald,  vice-president; 
Sig  Goldberg,  national  director.  Standing,  left  to  right,  are  Gerry  Franzen,  Don 
Perlewitz,  Otto  Satelle,  Ranee  Mason,  Harry  Melcher,  directors,  and  F.  J.  Mc- 
Williams, honorary  director.  Missing  from  the  picture  are  Floyd  Alberts,  Fred 
Miner  and  Rudy  Koutnik,  directors,  and  Harold  Pearson,  executive  secretary. 


Conferring  at  lunch  at  the  Wisconsin  Allied  convention  were,  left  to  right, 
Milton  London,  executive  director.  National  Allied;  Sig  Goldberg,  Wisconsin  di- 
rector, National  Allied;  Marshall  Fine,  president.  National  Allied;  Ben  Marcus, 
chairman  of  the  board.  National  Allied,  and  Ed  Johnson,  president,  Wisconsin 
Allied. 


Only  New  Officers  Named 
Are  William  Charboneau 
And  Sec.  Larry  Beltz 

PEWAUKEE,  WIS.— President  Ed  John- 
son, Milwaukee,  was  re-elected  when  the 
200  members  and  associates  of  Allied 
Theatre  Owners  of  Wisconsin  met  Sep- 
tember 27,  28  at  swanky  Oakton  Manor 
resort  for  their  annual  convention. 

Dean  Fitzgerald,  Madison,  also  was  re- 
elected as  vice-president  but  Larry  Beltz, 
Wausau,  was  elected  to  his  first  term  as 
secretary  and  William  Charboneau,  Lan- 
caster, as  treasurer.  Directors  are  Floyd 
Alberts,  Mount  Horeb;  Fred  Miner,  Lady- 
smith; J.  Bares,  Black  River  Falls;  Don  H. 
Perlewitz,  Milwaukee;  Rudy  Koutnik,  New 
Berlin;  Gerry  Franzen,  Milwaukee;  Ranee 
Mason,  Hancock,  Mich.;  Harry  Melcher, 
and  Otto  Settele,  Pulaski.  Ben  Marcus, 
Milwaukee,  is  chairman  of  the  board;  Sig 
Goldberg,  Wausau,  national  director;  F.  G. 
McWilliams,  Portage,  honorary  director, 
and  Harold  Pearson,  Milwaukee,  executive 
secretary. 

MUCH  PROGRESS  IN  YEAR 

Business  sessions  were  held  only  in  the 
afternoons,  with  Johnson  welcoming  those 
assembled  and  commenting  on  the  many 
new  faces  and  the  progress  made  during 
the  year. 

Johnson  said  he  wanted  to  remind  mem- 
bers that  the  association  had  handled  over 
a quarter  of  a million  dollars  of  advertis- 
ing for  exhibitors,  that  the  organization 
was  a qualified  advertising  agency,  and 
that  in  addition,  full-scale  promotion 
and  exploitation  can  be  offered  as  well. 

“We  went  through  the  sales  tax,  working 
night  and  day,”  he  said,  “and  attained 
our  objectives,  only  to  have  the  governor 
veto  the  bill.  We  didn’t  get  on  the  exemp- 
tion list,  but  we  are  not  resting;  we  are 
in  close  touch  with  our  state  senators 
and  assemblymen  and  still  expect  success 
on  the  next  bill. 

“The  wage  and  hour  bill,  as  you  know, 
involved  a big  campaign.  We  managed  to 
have  that  bill  passed  in  our  favor.  Pearson 
and  your  committee  spent  a great  deal 
of  time  on  these  issues  both  in  and  out 
of  the  office. 

SHORTAGE  IN  MILWAUKEE 

“Milwaukee  is  facing  a serious  shortage 
of  product.  To  make  matters  worse,  we 
have  this  bidding  business  with  us.  It  cer- 
tainly means  we’ll  all  have  to  get  together 
and  work  out  a solution.”  He  concluded 
by  paying  special  tribute  to  the  late  Jack 
Kirsch,  Chicago,  and  related  some  of  the 
accomplishments  he  was  credited  with  over 
the  years. 

Marshall  Fine,  National  Allied’s  presi- 
dent, in  his  remarks,  said  he  had  been 
visiting  a number  of  segments  of  the  in- 
dustry, and  comparing  the  objectives  and 
results.  He  complimented  the  Wisconsin 
body  on  its  highly  successful  operation. 

“There  are  a number  of  things  we 


must  do,”  he  said.  “And  one  of  the  first, 
is  for  the  exhibitor  to  clean  up  his  own 
house.  As  far  as  distribution  is  concerned, 
if  an  exhibitor  goes  out  on  his  own  time 
and  promotes  a picture,  much  more  will 
accrue  to  the  distributors.  We  are  far,  far 
below  our  peak  in  what  we  can  accom- 
plish. I’ve  been  in  the  theatre  business 
for  more  than  20  years  and  can  earnestly 
state  that  what  Allied  is  doing  is  going  to 
help  me  a great  deal.  I wouldn’t  stay  in  it 
if  I didn’t  think  it  had  a great  future.” 

Fine  said  people  used  to  say  they  man- 
aged to  get  to  the  movies  at  least  once 
a week. 

“Then  it  got  to  the  point  where  they 
were  saying  they  hadn’t  been  to  a movie 
in  years.  But  I feel  the  trend  is  fading 
out  of  the  picture. 

“We  want  distribution  to  know  that  we 
are  doing  all  we  can  to  promote  the 
theatre,”  he  added.  “But  we  don’t  like  to 
spend  a lot  of  time  fighting  for  pictures. 


price,  dates  and  so  on  down  the  line.  I 
think  it  ridiculous  for  an  exhibitor  to 
waste  a good  deal  of  time  fighting  for 
modifications,  when  if  the  pictm’e  had 
been  sold  right  in  the  first  place,  how 
nice  it  would  be  for  all  of  us.” 

Fine  took  exception  to  the  types  of  con- 
tracts Universal  and  Warner  Bros,  are 
asking  exhibitors  to  work  with  and  said  he 
felt  that  things  could  be  rectified  by  talk- 
ing them  over.  The  picture  “Fanny,”  for 
example,  was  discussed  at  length.  He  said 
the  distributor  was  continually  harping 
on  the  angle  that  it  was  a family  pictiire, 
and  for  proof,  referred  to  a letter  from 
the  Mayor’s  Motion  Picture  Commission, 
wherein  the  picture  was  placed  in  the 
family  classification. 

“This  is  the  sort  of  thing  that  creeps 
into  the  bargaining  deal.  But  it  so  happens 
that  the  Legion  of  Decency,  Parents’  maga- 
zine and  a number  of  rating  agencies  do 
(Continued  on  next  page) 


BOXOFFICE  ::  October  9,  1961 


NC-1 


Two  New  Officers  Named  by  ATOW 
And  President  Johnson  Re-Elected 


Rudy  Koutnik,  one  of  the  Wisconsin  Allied  directors,  cigar  in  hand,  is  out 
front  in  this  group  of  exhibitors  enjoying  themselves  at  the  convention’s  resort 
headquarters.  Lined  up  behind  Koutnik,  left  to  right,  are  Charles  Brewster,  F. 
Lesmeister,  Leo  Lind,  K.  Breckler,  William  Charboneau,  J.  O’Connor,  R.  Leurs, 
Harry  Perlewitz  and  Tony  La  Porte. 


(Continued  from  preceding  page) 
not  agree  with  the  classification.  ‘Fanny’ 
is  definitely  not  a kiddies  picture!  I say 
the  cooperation  we  have  given  the  film 
companies  has  been  of  the  highest,  and 
therefore  we  are  entitled  to  more  consid- 
eration from  them.”  He  concluded  with  a 
warm  tribute  for  the  Wisconsin  group. 

Ben  Marcus,  head  of  a circuit  bearing 
his  name,  and  executive  director  of  Allied, 
always  at  his  best  when  discussing  theatre 
matters,  said,  “We  are  proud  and  justly 
so,  to  have  watched  Marshall  Pine  step  up 
here,  rather  than  I,  to  revitalize  Allied. 
Like  Churchill,  who  said  he  wasn’t  elected 
to  liquidate  the  British  Empire,  I’d  like  to 
have  it  known  that  this  is  a re-created 
organization,  to  protect  your  interests. 
There  is  a shortage  of  product,  but  if  we 
are  given  the  merchandise,  we  are  willing 
to  go  out  and  promote  it.  When  we  get 
more  good  pictures,  and  I don’t  mean  big 
blockbusters,  but  pictures  like  ‘The  Parent 
Trap,’  ‘The  Trapp  Family,’  pictures  that 
appeal  to  the  whole  family,  pictures  that 
appeal  to  the  masses,  not  the  classes,  mil- 
lions of  people  will  come  back  to  our  thea- 
tres.” 

SATURATION  SUCCESSFUL 

Marcus  said  that  good  merchandising 
can  do  a big  job,  along  with  a good  film, 
and  pointed  to  the  success  of  saturation 
campaigns  in  Milwaukee,  throughout  the 
state,  Pittsburgh,  and  other  localities.  He 
added  that  if  small  towns  were  given 
prints  immediately  following  the  key  town 
runs,  the  pictures  will  do  good  at  the  box- 
office.  Citing  ‘"The  Trapp  Family”  picture, 
he  said  the  response  was  fantastic. 

Marcus  concluded  with  a reference  to 
the  successful  operations  of  the  Marc  Big 
Boy  restaurant  chain  (he  is  in  the  res- 
taurant business,  too),  by  pointing  out  that 
there  was  much  to  be  learned  from  mer- 
chandising here  which  helped  him  in  his 
theatre  concessions. 

Milt  London,  National  Allied’s  executive 
director,  said  he  wanted  to  pay  tribute. 

“It  is  amazing,”  he  said.  “Things  grow 
in  fertile  soil,  and  here  in  this  territory, 
you  have  four  outstanding  leaders  to  your 
credit.”  < Apparently  he  had  Marcus,  Gold- 
berg, Johnson  and  Pearson  in  mind.)  He 
said  these  men  were  known  throughout  the 
country. 

London  said  that  the  industry  headed 
into  cycles,  and  that  no  matter  how  dim 


things  appeared,  from  all  indications,  the 
trend  was  now  on  the  upturn. 

“I  think  you  should  know,”  he  asserted, 
“that  your  Ben  Marcus  here  saved  the 
little  independents.  Ben  has  dedicated  his 
time  and  efforts  to  the  cause.  Even  if  he 
had  to  write  off  his  bowling  alley  business, 
his  Marc  Big  Boy  restaurants,  he’d  still 
manage  to  have  his  three  square  meals  a 
day;  yet  he  continues  to  inspire  others  to 
save  themselves. 

“In  New  York,  his  name  opens  doors. 
He  gets  respect  and  affection  for  the 
many  things  he  has  done  for  the  exhibitor 
and  the  industry  as  a whole.” 

Touching  on  the  insurance  plan,  London 
said  the  applications  and  checks  had  been 
turned  over  to  the  Prudential  Company 
in  order  to  get  the  thing  started,  but  that 
because  each  state  had  its  own  limitations, 
there  had  been  some  delays.  This,  he  said 
was  being  cleared  up  as  rapidly  as  possible, 
and  anticipated  December  1 as  the  effec- 
tive date. 

“The  opportunity  will  then  be  held  open 
for  another  month,  and  then  closed.  How- 
ever, we  mean  to  increase  the  benefits  as 
time  goes  on.  I might  point  out,  that  to 
be  eligible,  75  per  cent  of  the  membership 
must  apply.  And  we  have  more  than  the 
required  number  right  now.  Of  course, 
they  have  to  be  dues-paying  members  of 
Allied  to  be  included  in  the  plan,”  he 
concluded. 

MORE  MUST  PARTICIPATE 

Sig  Goldberg,  Wausau,  Allied  National 
director,  covered  a number  of  important 
subjects:  prints,  contracts,  legislation, 

small  town  relations  with  distributors,  and 
after  a brief  word  on  each  matter  said 
he  would  like  to  see  more  members  getting 
into  the  swim  of  things. 

Marcus  presided  at  the  second  day’s  ses- 
sion on  “Merchandising  Motion  Pictures,” 
with  lively  participation  by  exhibitors. 
Afterwards  Johnson  took  over  to  explain 
that  one  of  the  biggest  problems  was  avail- 
abilities in  the  Milwaukee  area.  He  said 
one  or  two  theatres  get  the  breaks  on  an 
exclusive  basis  on  certain  pictures  and  ad- 
vocated that  resolutions  be  passed  to  cover 
the  various  problems  calling  for  solutions. 
Pictures  such  as  “Fanny”  and  “The  Guns 
of  Navarone”  were  cited  as  films  which 
created  ill-feeling  over  a wide  area. 

“In  other  words,”  he  said,  “we  should 
ask  the  exchanges  to  meet  with  us  and  if 


we  can’t  come  up  with  a solution,  perhaps 
we  can  hire  legal  counsel  to  look  into  the 
antitrust  laws  and  other  related  subjects. 
Do  we  want  a motion  on  this?” 

As  it  worked  out,  resolutions  were  passed 
relating  to  the  following:  orderly  releases; 
moving  small  towns  closer  to  key  towns  in 
order  to  benefit  through  participation  in 
saturation  campaigns,  the  manner  in 
which  MGM  handled  the  need  for  prints 
and  terms. 

‘ADJUST  TERMS  LATER’ 

During  the  discussion  and  final  agree- 
ment as  to  the  wording  of  the  resolutions 
to  be  passed,  one  exhibitor  said  he  wanted 
to  add  this  thought  on  the  subject  of 
terms.  He  said:  ‘"They  say,  ‘What  do  you 
care  about  the  terms — we’ll  adjust  later 
anyway.’  And  I say  it  just  doesn’t  work 
out.” 

The  convention  adjourned  following  the 
unanimous  vote  on  the  resolutions,  copies 
of  which  were  to  be  sent  to  all  exchanges. 
If  meetings  can  be  arranged  later  to  work 
out  solutions,  united  thinking  on  the  mat- 
ter is  to  the  effect  that  this  convention 
will  have  been  one  of  the  most  successful 
in  years. 

There  was,  of  course,  the  social  and 
recreational  side  of  the  convention,  with 
boating,  bathing,  cards,  golf,  etc.,  for  all. 
From  the  golf  match,  came  Sig  Goldberg, 
with  a 39,  and  Irv  Cinatl  turning  in  a 70. 
Louise  Rinehart,  being  the  only  woman 
to  rise  and  shine  for  18  holes,  was  voted 
a prize  along  with  Goldberg  and  Cinatl. 

MANY  GIFTS  PROVIDED 

Since  no  convention  would  be  complete 
without  sponsors  and  hosts,  credit  is  due 
the  Coca-Cola  Co.  for  the  luncheon;  Na- 
tional Carbon  for  the  cocktail  party  at  the 
Boathouse;  the  Pepsi-Cola  Co.  for  its  gen- 
erosity, together  with  Merchandising  Corp.; 
Jack  Lorentz,  20th-Fox;  Moe  Dudelson, 
Warner  Bros.;  Harry  Olshan,  Columbia; 
Morey  Anderson,  Independent;  Harry 
Schlar,  MGM;  Carroll  Morten,  Allied  Art- 
ists; Hugo  Vogel,  Variety  Club;  Bob  Gross, 
Bluemound  Drive-In;  Geiry  Franzen  and 
the  Cinema  boys;  Bernie  Strachota,  WRIT; 
Marcus  Theatres  and  Hank  Toilette;  Larry 
Kelly,  CTudahy;  A1  Camillo,  Tower  The- 
atre; Howard  Gleason,  Saxe  Theatres;  Ed 
Johnson,  Roosevelt  ’Theatre,  and  Rudy 
Koutnik,  Highway  15  Drive-In. 

The  last  three  prizes,  one  each  from 
Columbia,  Allied  Artists  and  Independent, 
were  certificates  good  for  a print  to  be 
used  for  a kiddies  show.  Each  was  said  to 
be  worth  $50.  It  was  the  first  time  this 
type  of  gift  had  been  offered  for  the  lucky 
exhibitor.  But  as  one  number  after  another 
was  called  out,  there  was  a general  move- 
ment to  leave  the  room.  No  one  appeared 
interested  in  winning.  Said  Johnson  as  the 
commotion  to  adjourn  subsided:  “Looks 
like  we  can’t  even  give  ’em  away!”  How- 
ever, three  exhibitors  did  accept  them. 


W.  J.  Marshall  Appointed 
AIP  Minneapolis  Chief 

MINNEAPOLIS  — William  J.  Marshall 
has  succeeded  Bernie  McCarthy  as  man- 
ager of  the  American  International  ex- 
change here. 

McCarthy,  who  was  in  charge  of  the  ex- 
change for  three  years,  resigned  and  plans 
to  settle  in  Los  Angeles,  where  he  will 
handle  sales  for  a couple  of  independent 
distributors. 


NC-2 


BOXOFTICE  ::  October  9,  1961 


2 Milwaukee  Clicks 
Still  Are  Popular 

MILWAUKEE  — This  area  seemingly 
can’t  get  enough  of  “Never  on  Sunday,” 
already  a boxoffice  winner  in  a long  en- 
gagement at  a neighborhood  house,  which 
opened  at  the  downtown  Wisconsin  to  250 
per  cent  business.  Another  favorite  with 
local  patrons  is  “Spartacus,”  back  down- 
town at  the  Riverside  after  a triumphant 
run  at  the  downtown  Strand  and  a solid 
run  in  the  neighborhoods.  “The  Pit  and 
the  Pendulum”  stayed  high  in  a second 
week,  and  “The  Young  Doctors”  was  good 
in  a third  week.  Business  was  on  a high 
level  for  the  week. 


(Average  Is  100) 

Downer — Ballad  of  a Soldier  (Kingsley),  3rd  wk.  100 
Palace — Seven  Wonders  of  the  World 

(Cinerama),  22nd  wk 200 

Riverside — Spartacus  (U-l),  2nd  return  run  ....175 

Strand — La  Dolce  Vita  (Astor),  10th  wk 150 

Times — Breathless  (F-A-W)  150 

Tower — The  Young  Doctors  (UA),  3rd  wk 125 

Towne — Blood  and  Roses  (Pora)  125 

Warner — The  Pit  and  the  Pendulum  (AlP), 

2nd  wk 170 


Wisconsin — Never  on  Sunday  (Lopert),  return  run  250 


Another  Exploitation  Program 
Clicks  in  Mill  City  Avalon 
MINNEAPOLIS  — “Erotica”  combined 
with  “The  French  Line”  made  the  best 
showing  among  the  new  offerings  with  a 
big  rating  of  280  per  cent. 


Academy — La  Dolce  Vita  (Astor),  9th  wk 80 

Avalon — Erotica  (Pad-Ram);  The  French  Line 

(IFD),  reissue  280 

Century — Windjammer  (Cinemiracle),  reissue, 

16th  wk 85 

Gopher — Francis  of  Assisi  (20th-Fox),  2nd  wk.  1 50 

Lyric — Claudelle  Inglish  (WB),  2nd  wk 70 

Mann — Paris  Blues  (UA)  130 

Orpheum — Marines,  Let's  Go  (20th-Fox),  2nd  wk.  90 

State — The  Young  Doctors  (UA)  110 

Suburban  World — Watch  Your  Stern  (Magna)  125 

Uptown — A Cold  Wind  in  August  (Aidart), 

2nd  wk 140 

World — Love  and  the  Frenchwoman  (Kingsley), 

2nd  wk 80 


'Spartacus'  Exits  Omaha 
After  18  Good  Weeks 

OMAHA — The  Dundee  Theatre  rang 
down  the  curtain  on  “Spartacus”  after  an 
18-week  run  that  saw  the  spectacular 
push  well  above  average  figures  every 
week.  The  Cooper  Foundation  Theatre  is 
now  offering  “Question  7,”  which  got  off 
to  a strong  start.  The  Orpheum  had  a 
rousing  second  week  with  “Come  Septem- 
ber,” and  the  Cooper  continued  to  pull 
big  crowds  to  “South  Seas  Adventure”  in 
its  tenth  week. 

Admiral,  Chief,  Skyview — Exodus  (UA),  return  run  150 
Coop>er — South  Scos  Adventure  (Cinerama), 


10th  wk 150 

Ourtdee — Spartacus  (U-l),  18th  wk 150 

Omoha — The  Big  Gamble  (20th-Fox)  70 

Orpheum — Come  September  (U-l),  2nd  wk 130 

State — Ado  (MGM)  90 


Roberts  to  AA  TV  Firm 

NEW  YORK— Allan  Roberts,  with  Allied 
Artists  Pictures  for  the  past  three  years, 
has  been  named  eastern  division  sales 
manager  for  Allied  Artists  Television  Corp. 
by  Robert  B.  Morin,  vice-president  and 
general  sales  manager  of  the  TV  subsidiary. 


IT  DOES  PAY  TO  ADVERTISE 

Especially  if  you  use  the  beautiful 
ROMAR  LAMINATED  SIGNS 
AND  DATE  STRIPS 

They  last  indefinitely,  easily  washable,  and 
are  PROVEN  BUSINESS  pullersi 

Write  for  quotations,  you'll  be  glad  you  did! 
ROMAR  VIDE  CO.  CHETEK,  WISC. 


WELCOMES  LIBERACE— Esther  L, 
Green,  owner  and  general  manager  of 
FEPCO  Theatre  Advertisers,  Omaha, 
first  met  Liberace  in  1939  when  he 
played  at  Omaha’s  Chez  Paree  with 
the  Jay  Mills  band.  Mrs.  Green  and 
her  husband  were  so  pleased  with  his 
piano  playing  in  those  days,  they  in- 
vited him  to  visit  their  home.  In  Sep- 
tember this  year,  Liberace,  fresh  from 
a series  of  triumphs  in  London,  Hono- 
lulu, Australia  and  Hollywood,  played 
an  engagement  in  Omaha,  and  was 
happy  to  remind  Mrs.  Green  that  he 
fondly  remembered  her  hospitality 
when  he  was  still  an  unknown. 


OMAHA 

^on  Wells,  who  has  been  manager  of  the 
Cooper  Foundation  Theatres’  Dundee 
Theatre  in  Omaha  since  March,  is  being 
transferred  to  the  Foundation’s  Cooper 
Theatre  in  Oklahoma  City,  where  “Search 
for  Paradise,”  a Cinerama  production,  is 
currently  playing.  Don  formerly  was  with 
the  Foundation  in  Lincoln,  where  he  served 
as  manager  at  both  the  Lincoln  and  Ne- 
braska theatres  . . . Harold  Salemson,  Uni- 
versal representative  from  New  York,  was 
in  Omaha  helping  set  up  “Back  Street,” 
which  will  play  at  a Tri-States  theatre 
here. 

Arnold  Johnson,  exhibitor  at  Onawa, 
was  all  smiles  on  his  visit  to  the  Row.  He 
said  his  wife  was  to  be  released  from  the 
hospital  in  Sioux  City,  where  she  under- 
went a serious  operation,  and  added 
“things  are  going  fine”  . . . Ras  Anderson, 
Allied  and  Universal  shipper,  is  now  an  ar- 
dent booster  of  the  mobile  TB  X-ray  imit. 
The  unit  was  parked  near  Filmrow  and 
Ras  was  among  a group  of  industry  per- 
sonnel who  went  through.  He  had  been 
feeling  okay  but  the  X-ray  disclosed  a 
gland  condition  and  he  immediately  went 
to  the  hospital  for  an  operation  . . . Olga 
Taylor,  inspector  for  American  Interna- 
tional, was  absent  for  an  eye  operation. 


A.  F.  Mueting  Purchases 
Pocahontas  Theatre 

POCAHONTAS,  IOWA— A.  F.  Mueting, 
owner  and  operator  of  the  Chief  Drive-In 
here,  has  bought  the  local  Rialto  Theatre 
from  Jack  Bouma, 

Bouma,  one  of  the  oldest  active  exhibi- 
tors in  the  Des  Moines  film  area  which  in- 
cludes much  of  the  state,  has  been  active 
in  the  motion  picture  industry  for  the  past 
42  years.  He  has  been  associated  with  the 
movie  business  here  for  the  past  39  years. 

Jack  first  came  to  Pocahontas  in  1922 
and  was  associated  with  HaiTy  .Pace,  now 
of  Sumner,  until  their  partnership  was 
dissolved  in  1938.  He  has  made  his  home 
here  and  has  been  actively  engaged  in  the- 
atre work  here  since  June  1928. 

Prior  to  that  time,  he  operated  film 
houses  at  Alton,  Jewell  and  Lake  City, 
played  semi-pro  baseball  during  the  sum- 
mer months,  sold  films  during  the  off- 
season and  was  a territorial  sales  manager 
for  an  eastern  air-conditioning  firm. 

The  first  Rialto  here  was  housed  in  the 
building  now  occupied  by  the  soil  conserva- 
tion service.  In  1939,  Bouma  built  the 
present  Rialto  Building,  still  one  of 
northwest  Iowa’s  most  modern  theatres. 

A.  E.  Thacker  Sr.  Dies; 
Nebraska  Theatreman 

SOUTH  SIOUX  CITY,  NEB.— Funeral 
services  were  held  here  for  A.  E.  “Bert” 
Thacker  sr.,  a veteran  of  the  theatre  and 
entertainment  business,  who  died  as  the 
result  of  a stroke.  He  had  suffered  a 
similar  attack  about  a year  ago. 

Thacker  had  been  in  the  movie  business 
here  31  years.  He  had  the  State  and  Sioux 
conventional  theatres  and  the  7-T-7 
Drive-In.  He  also  developed  the  Harmony 
Bowling  Alleys,  Roller  Rink  and  other- 
enterprises.  A.  E.  Thacker  jr.,  has  been 
operating  the  businesses  in  recent  years. 


C.  E.  Bradshaw  has  reopened  the  Hipp 
Theatre  at  Gregory,  S.  D.,  with  the  end  of 
the  drive-in  season  for  his  Hilltop  opera- 
tion . . . Art  Johnson  of  the  Dakota  The- 
atre at  Yankton,  S.  D.,  has  gone  to  the 
Mayo  Clinic  at  Rochester,  Minn.,  for 
treatment  . . . Mrs.  Roy  Metzger,  Winner 
exhibitor,  reported  her  mother  is  hos- 
pitalized there  . . . Bill  Doebel,  20th-Fox 
booker,  is  back  from  his  honeymoon  . . . 
The  Starlight  Theatre  at  Mission,  S.  D., 
has  been  leased  from  William  Myers  by 
Elmer  Fernen,  also  of  Mission. 

Francis  Sands  is  the  new  owner  of  the 
Coronado  Theatre  at  Humphrey.  Formerly 
owned  by  John  Preston,  it  had  been  closed. 
Co-Op  Theatre  Services  is  doing  the  buy- 
ing and  booking  . . . Herman  Gould  of 
the  Center  Drive-In  Theatres  has  returned 
from  the  Mayo  Clinic  . . . The  Eldorado 
Theatre  at  Ewing,  owned  by  S.  R.  Davis, 
local  depot  agent,  has  been  reopened,  with 
Theatre  Booking  Service  handling  the  buy- 
ing and  booking  . . . Jack  and  Edith  Ren- 
fro of  TBS  are  back  from  a trip  to  Kansas. 
Ralph  Morgan,  a relative,  carried  on  op- 
erations while  they  were  away. 

Exhibitors  on  the  Row  included  lowans 
Jim  Harriman,  Alton;  Arnold  Johnson, 
Onawa;  Sam  Backer,  Harlan,  and  Ne- 
braskans Sid  Metcalf,  Nebraska  City;  Phil 
Lannon,  West  Point;  N.  W.  Curran,  Gree- 
ley; Clarence  Fraiser,  Havelock,  and  How- 
ell Roberts,  Wahoo. 


HOLIDAY  SALES 
MANUAL  FREE 
ON  REQUEST 


For  The  Quickest  and 
Best  Merchant  Xmas 
Greeting  Trailers  . . . 


Send  Your  Order  To 

FUMACK 


1327  S.  WABASH  CHICAGO,  ILL. 


BOXOFFICE  :;  October  9,  1961 


NC-3 


MINNEAPOLIS 


^he  Princess  Theatre  at  Fargo,  N.  D., 
owned  by  Duane  Jenson,  has  been 
closed  . . . R.  E.  Johnson  of  Harmony  has 
purchased  the  Gem  Theatre  at  Harmony 
from  the  Lake  Region  Amusement  Co. 
Johnson  also  operates  the  Mable  at  Ma- 
ble  ...  Hi  Martin,  Universal  general  sales 
manager,  and  Bob  Wilkinson,  divisional 
sales  manager  in  Dallas,  were  in. 

Gertrude  Guimont,  head  booker  at  War- 
ner Bros.,  is  recuperating  at  Abbott  Hos- 
pital from  a broken  shoulder  . . . Pete  de- 
Pea,  exhibitor  at  Milbank,  S.  D.,  was  on 
the  Row  and  reported  that  a severe  wind- 
storm blew  the  facing  off  the  screen  tower 
of  his  drive-in  there.  Other  outstate  ex- 
hibitors on  the  Row  were  K.  C.  Sargeant, 
Luverne;  Charles  Fiala,  Cold  Springs;  A1 
Smith,  Winona  and  Rochester,  and  Burr 
Cline,  Jamestown,  N.  D. 


John  Calhoun,  new  MGM  press  repre- 
sentative in  the  territory,  was  in  from  Chi- 
cago . . . Condolences  to  Sim  Heller,  oper- 
ator of  theatres  at  Grand  Rapids  and 
Milaca,  whose  father  died  September  26 
at  the  age  of  91  . . . The  account  of 
KMSP-TV,  American  Broadcasting  Co. 
outlet  in  the  Twin  Cities  owned  by  United 
Television,  a subsidiary  of  20th  Century- 
Fox,  has  been  given  to  Knox  Reeves  Adver- 
tising, Minneapolis. 

Carl  Olson,  UA  manager,  who  was  pro- 
moted to  an  executive  position  in  the  UA 
home  office  in  New  York,  was  honored  by 
friends  and  associates  at  the  monthly 
meeting  of  Variety  Club  of  the  Northwest 
Monday  (2).  He  was  presented  a matched 
set  of  luggage  as  a farewell  gift  . . . For 
the  first  time  since  its  inception,  the  Cen- 
tury Cinerama  Theatre  allowed  collections 


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to  be  taken  for  the  Variety  Club  Heart 
Hospital  on  the  University  of  Minnesota 
campus. 

Ben  Berger’s  Schiek’s  restaurant  opened 
in  its  new  location  this  week  on  South 
Fourth  street,  which  at  one  time  was  the 
home  of  the  Farmers  and  Mechanics  bank. 
Berger  also  is  president  of  Berger  Amuse- 
ment Co.,  past  president  of  North  Central 
Allied  and  past  chief  barker  of  Variety 
Club  of  the  Northwest  . . . “Fiorello,”  first 
legit  attraction  of  the  Orpheum  Theatre, 
operated  by  Ted  Mann,  opened  Monday 
(2). 

Ernie  Hill  Retires 
At  Minneapolis  WB 

MINNEAPOLIS — Ernie  Hill,  city  sales- 
man at  Warner  Bros,  for  the  past  15  years, 
rethed  September  29.  He  was  honored  at 
a luncheon  at  the  Hastings  Hotel  a week 
earlier  as  business  associates  and  industry 
friends  presented  him  a “purse.”  His 
career  in  the  industry  spans  47  years. 

A native  of  Minneapolis,  Hill’s  first  job 
in  film  business  was  with  Universal  Pic- 
tures in  1914.  He  left  high  school  to  take 
a job  for  three  years  and  left  there  to  work 
for  Famous  Players  (now  Paramount), 
where  he  was  in  charge  of  the  advertising 
department  for  a year. 

During  World  War  I Hill  was  a foot 
soldier  18  months.  After  completing  his 
military  service,  he  returned  to  Famous 
Players  as  a salesman  for  seven  years.  He 
then  joined  First  National  Pictures  as 
salesman  in  northern  Minnesota  in  1926. 
Later  he  was  sales  manager  for  two  years. 

At  that  time.  Hill  recalls.  First  National 
had  11  salesmen  on  the  road  in  addition  to 
the  sales  manager,  assistant  exchange 
manager  and  the  manager.  He  remained 
with  the  company  when  it  was  absorbed 
by  Warner  Bros. 

Now,  Hill  says,  he’s  “just  going  to  loaf 
for  a while — hunt  and  fish.”  He  has  one 
son,  a lawyer,  who  resides  in  Minneapolis. 

Replacing  Hill  will  be  Claude  Dickinson, 
office  manager,  who  has  been  with  Warner 
Bros,  for  about  2^/2  years.  Previous  to  that 
he  was  with  Aved  Theatre  Service  for  11 
years  and  with  United  Artists  as  salesman 
and  office  manager  for  five  years. 


DES  MOINES 

^ctress  Phyllis  Love  returned  to  her  home- 
town to  sign  autographs  and  promote 
United  Artists’  “Young  Doctors”  when  it 
opened  at  the  Orpheum  Theatre  September 
27.  And  promote  she  did.  During  her  two- 
day  stay,  the  Iowa  girl  who  went  on  to 
Broadway,  TV  and  Hollywood  appeared  on 
all  radio  and  television  stations  in  connec- 
tion with  the  Great  Plains  “Young  Dcotors” 
campaign.  She  shared  the  spotlight  with 
singer  Vaughn  Monroe  and  ’TV  personality 
Dr.  Joyce  Brothers  at  the  Women’s  United 
Campaign  kickoff  meeting,  visited  a 
children’s  hospital  and,  according  to  C.  L. 
McFarling,  Orpheum  manager,  was  kept 
busy  for  “well  over  an  hour  in  the  theatre 
lobby  signing  autographs.” 

Unseasonably  cold  temperatures  have 


been  rough  on  the  drive-ins.  The  “in-car 
heater”  ads  seem  to  be  appearing  earlier 
than  usual.  Many  of  the  nonwinterized 
outdoor  spots  have  closed.  Other  deter- 
mined open  air  exhibitors  still  hope  to  pull 
a spell  of  Indian  summer  out  of  their  hats. 

Manager  W.  C.  Arts  donated  the  facilities 
of  the  Carroll  Theatre  to  a community 
fund-raising  project  with  the  premiere 
showing  of  20th  Century-Fox’s  “Francis  of 
Assisi.”  Tickets  were  $10  each  and  the 
entire  proceeds  went  to  the  St.  Anthony 
Nursing  Home  building  fund.  A “Holly- 
wood atmosphere” — spotlights,  music,  and 
introduction  of  guests — preceded  the  film 
showing.  Thanks  to  Manager  Arts,  the 
building  fund  was  boosted  by  $2,400.  The 
Carroll  is  a Pioneer  Theatre. 

Phil  Keough  has  been  named  new  man- 
ager of  the  three  Sioux  City  theatres  owned 
by  Dubinsky  Bros. — the  Orpheum,  Holly- 
wood and  75  Drive-In.  Keough  comes  to 
Sioux  City  from  Jacksonville,  Fla.,  where 
he  was  advertising  and  publicity  director 
for  an  AB-Paramount  Theatres  subsidiary 
circuit.  Earlier  he  was  manager  of  Cooper 
Theatres  in  Omaha.  He  will  be  joined  in 
Sioux  City  later  by  his  wife  and  five 
children. 


MILWAUKEE 


l^eruns  are  faring  exceedingly  well  here 
of  late.  “Giant,”  on  about  the  third 
time  around,  did  very  well  at  the  first-run 
Wisconsin;  “Never  on  Sunday,”  which  sur- 
prised many  an  exhibitor  with  its  extended 
first  run  at  a neighborhood  house,  opened 
this  week  at  the  Wisconsin  and  packed  ’em 
in;  and  “Spartacus,”  after  making  the 
rounds,  opened  this  week  at  the  downtown 
Riverside,  also  pulled  some  mighty  im- 
pressive grosses. 

A series  of  films  began  at  Marquette 
University’s  Brooks  Memorial  Hall  Septem- 
ber 30,  with  assistant  professor  of  speech 
Leo  Jones  offering  comments  on  the  first 
film  after  the  show.  Nine  pictures  in  all 
will  be  shown.  The  list  is  as  follows: 
Seven  Brides  for  Seven  Brothers,  Septem- 
ber 30;  Tight  Little  Island,  October  21; 
Little  World  of  Don  Camillo,  October  28; 
Mr.  Hulot’s  Holiday,  November  4;  The 
Mouse  That  Roared,  November  11;  Miracle 
of  Marcelino,  December  1;  Ivan  the  Terri- 
ble (part  one)  February  16;  Hamlet,  March 
16;  Nights  of  Cabiria,  April  10,  and  Shane, 
May  4.  A number  of  manufacturing  plants 
of  late  have  been  adding  motion  pictures 
for  lunch  hour  recreation,  and  with  the 
many  schools  including  films  periodically, 
it  is  no  wonder  the  average  exhibitor 
groans  every  time  he  sees  items  of  this 
sort. 


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NC-4 


BOXOFFICE  ::  October  9,  1961 


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BOXOFnCE  October  9,  1961 


OCTOBER 


9,  19  6 1 


W HILE  profit-minded  theatre 
concessionaires  never  let  up  on  pro- 
moting greater  per  capita  sales  of  all 
their  food  and  refreshment  offerings 
through  point-of-sale  displays,  imagi- 
native gimmicks  and  the  suggestive- 
selling  indoctrination  of  personnel,  the 
final  quarter  of  this  year  is  to  be  an 
especially  fertile  time  for  them  to 
“plant"  these  seeds  of  good  merchan- 
dising, with  the  promise  of  successful 
fruition. 

This  is  true  because  of  special  em- 
phasis on  candy  and  popcorn  on  a 
national  scale  during  these  three 
months. 

Popcorn  is  being  given  a big  pro- 
motional boost  by  the  repetition  of  the 
several-years'-proved  Popcorn  Fall 
Festival  with  public  interest  in  the  deli- 
cacy being  stimulated  by  nationwide 
advertising  over  radio  and  television 
and  in  big  consumer  magazines  and 
newspapers,  as  well  as  feature  articles 
in  the  latter  two  mediums,  throughout 
October,  November  and  December.  A 
high  point  of  the  Festival  is  the  cele- 
bration of  National  Popcorn  Week, 
October  24-31. 

Candy  sales  have  received  a long- 
needed  shot  in  the  arm  throughout  this 
year  by  the  hard-hitting  public  relations 
program  of  the  chocolate  and  candy 
manufacturing  industry,  a program 
which  will  continue  for  another  two 
years.  Through  all  kinds  of  mediums 
(as  related  on  pages  6 and  7)  a public 
education  campaign  has  been  carried 
on  to  inform  consumers  that  candy  is 
a healthful,  energy-building  food;  a 
one-for-the-road  stimulant  for  late 
drivers;  and  that  scientific  studies  do 
not  bear  out  the  negative  propaganda 
relative  to  dental  decay  and  over- 
weight. 

In  addition,  this  last  quarter  of  the 
year  offers  theatre  concessionaires  no 
less  than  five  holidays  (see  page  7)  to 
v/hich  they  can  key  candy  sales  in  their 
lobbies  or  cafeterias,  each  of  which 
offers  plenty  of  opportunity  to  develop 
original  ideas. 


conienti 

☆ 

Candy  PR  Program  Off  the  Pad  and  in  Orbit Gordon  Winkler  6 


The  NAC-TOA  1961  Industry  Tradeshow 8 

Two  Big  Campaigns  to  Boost  Popcorn  Sales 10 

Henry  Heide  Plant  Under  Construction 12 


Old  Equipment  in  New  Booth? Wesley  Trout  14 


A Glowing  New  Beauty  for  West  Texas 20 

A Downtown  Fun  Spot  May  Be  "Goofy,"  But  It  Sure  Pays  Off 

as  an  Added  Income  Project 22 


DEPARTMENTS: 
Refreshment  Service 

6 

New  Equipment 

Projection  and  Sound 

14 

and  Developments 

24 

Literature 

19 

Readers'  Service  Bureau 

27 

Drive-In  Theatres 

22 

Advertisers'  Index 

27 

About  People  and  Product 28 

☆ 


ON  THE  COVER 

The  Cinema  at  Pompano  Beach,  Fla.,  is  the  first  of  the  string  of 
shopping  center  theatres  which  General  Drive-In  Theatre  Corp. 
began  erecting  and  opening  in  1960.  The  refreshment  service  here 
is  outstanding  because  it  ties  automatic  vending  in  with  an  attrac- 
tive, well-stocked  concessions  stand.  The  venders,  which  are  set 
flush  in  a special  housing  unit,  dispense  candy,  cold  drinks  and 
ice  cream  bars. 


I.  L.  THATCHER,  Managing  Editor 

The  MODERN  THEATRE  Section  of  BOXOFFICE  is  included  in  the  first  issue  of  each  month. 
Editorial  or  general  business  correspondence  should  be  addressed  to  Associated  Publications, 
825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  Wesley  Trout,  Technical  Editor;  Eastern  Repre- 
sentative: D.  M.  Mersereau,  1270  Sixth  Ave.,  Rockefeller  Center,  New  York  20,  N.  Y.; 
Central  Representatives:  Louis  Didier,  Jock  Broderick,  5809  N.  Lincoln,  Chicago  45,  III., 
Western  Representative;  Wettstein,  Nowell  & Johnson,  inc.,  672  Lafayette  Place,  Los 
Angeles  5,  Calif. 


In  soft  drinks,  as  well  as  in  films,  quality  builds 
volume  and  volume,  in  turn,  builds  profits.  Perhaps 
this  explains  why  over  of  all  theatres  serving 
beverages  feature  Coca-Cola...  the  quality  soft  drink! 

TAKE  ADVANTAGE  OF  THE  CONTINUOUS  YEAR-ROUND  MERCHANDISING  SUPPORT  AVAILABLE  FROM  THE  COCA-COLA  COMPANY. 
See  your  representative  for  Coca-Cola  or  write:  Mgr.,  Theatre  and  Concessions,  Dept.  S-T,  The  Coca-Cola  Co.,  P.O.  Drawer  1734,  Atlanta  1,  Ga. 


COfVHlCHT®  IS»9,  THE  COCA'COLA  COMPANY.  'COCA-COLA  ' ANO  'COKE-  AHE  REOIETEAEO  TKAOEMARRI. 


CANDY  PR  PROGRAM  OFF 
THE  PAD  AND  IN  ORBIT 

For  Past  Ten  Months  Candy  Industry's  National 
Public  Relations  Effort  Has  Been  Educating 
Public  as  to  Nutritional  Merits  of  Confections 


By  GORDON  WINKLER* 

T EN  MONTHS  ago  the  candy  and 
chocolate  industry  took  a major  step  to 
boost  per  capita  consumption  of  its  prod- 
ucts. On  January  16  of  this  year  a national 
public  relations  program  was  launched 
under  the  aegis  of  the  Candy,  Chocolate 
and  Confectionery  Institute.  This  organi- 
zation, with  headquarters  in  Chicago,  was 
formed  for  the  sole  purpose  of  carrying  on 
this  program. 

It  is  felt  that  one  of  the  principal  reasons 
why  the  program  is  off  to  such  a successful 
start  is  that  it  has  the  backing  of  all  seg- 
ments of  the  industry.  The  list  of  C.C.C.I. 
sponsoring  organizations  is  ample  evidence 
of  this  fact.  It  includes  the  National  Con- 
fectioners Ass’n,  the  Associated  Retail  Con- 
fectioners, the  Chocolate  Manufacturers 
Ass’n,  the  National  Candy  Wholesalers 
Ass’n  and  the  National  Ass’n  of  Tobacco 
Distributors. 


It  is  most  important  that  theatre  owners 
and  concessions  operators  have  a basic 
understanding  of  this  program  and  its 
objectives.  This  article  will  describe  some 
of  the  approaches  which  have  already  been 
implemented  and  some  others  which  are 
planned  for  the  near  future. 

Theatremen  will  see  a number  of  phases 
of  the  program  to  which  they  can  directly 
relate:  and  others  will  appear  to  have  little 
relationship  to  concessions  problems.  The 
point  is,  however,  that  all  of  these  add  up 
to  an  overall  effort  which  has  as  its  ulti- 
mate goal  greater  per  capita  consumption 
of  all  types  of  candy  and  chocolate.  It  is 
seeking  to  accomplish  this  by  communi- 
cating to  all  segments  of  the  public  the 
many  positive  facts  about  candy  and  choc- 
olate. Thus,  the  program  is  designed  to 
gradually  overcome  such  negative  propa- 
ganda as  that  which  relates  confections  to 
tooth  decay  and  overweight. 

Obviously,  these  negative  allegations 
keep  people  from  purchasing  candy  in  the- 


atres just  as  in  any  other  retail  outlet.  The 
public  relations  program  is  designed  to 
condition  people  to  buy  candy.  Gradually, 
it  is  felt,  there  will  be  fewer  people  who 
will  walk  by  the  candy  stand  in  the  the- 
atre lobby  saying  to  themselves:  “I’d  love 
some  but  it  will  make  me  fat,”  and  more 
people  who  will  stop  with  the  thought,  “I 
think  I’d  better  buy  some:  I need  the 
energy.” 

One  of  the  phases  of  the  program  which 
should  be  of  vital  interest  to  theatremen 
is  Operation  Candy  Alert.  The  C.C.C.I.  has 
made  a grant  of  $5,000  to  the  Institute  of 
Transportation  and  Traffic  Engineering  at 
the  University  of  California  at  Los  Angeles 
for  a study  to  affirm  the  value  of  confec- 
tions as  energy  builders  for  motorists.  The 
research  work  is  part  of  a long  range  edu- 
cational program  designed  to  associate 
candy  with  motoring.  The  industry  feels 
that  this  tie-in  is  most  logical  and  offers 
outstanding  potential  for  increased  candy 
sales. 

CANDY  FOR  THE  HOME  TRIP,  TOO 

This  will  obviously  be  a very  meaningful 
promotion  for  the  four-wall  theatre  as 
well  as  the  drive-in.  Most  people  go  to 
movies  by  car  and  should  be  reminded  to 
buy  candy  for  the  trip  home  as  well  as  for 
consumption  in  the  theatre.  This  will  he 
dramatized  through  special  screen  trailers 
and  point-of-sale  materials  to  he  made 
availahle. 

During  the  past  nine  months  the  pro- 
gram has  been  seeking  to  communicate 
various  ideas  about  candy  to  the  public. 
Theodore  R.  Sills  and  Co.,  the  Institute’s 
public  relations  agency,  refers  to  these  as 
“themes”  and  explains  that  all  types  of 
national  media  are  being  utilized  to  get 
these  themes  across. 

For  instance,  one  of  these  themes  is  the 
concept  of  the  candy  break.  While,  in  it- 
self, this  will  not  do  much  to  boost  candy 
sales  in  theatres  it  is  still  important  to 
theatres  because  it  dramatizes  energy. 
There  has  been  considerable  newspaper 
publicity  across  the  country  featuring  com- 
panies which  promote  the  candy  break 
among  their  employes.  All  of  this  publi- 
city strongly  points  out  that  the  essential 
reason  for  the  candy  break  is  to  take  ad- 
vantage of  candy’s  energy-giving  qualities 
to  eliminate  midmorning  droop  or  mid- 
afternoon  sag.  Obviously,  this  type  of 
publicity  is  ultimately  helpful  to  the  sale 
of  confections  at  all  types  of  outlets. 

A PART  OF  WEIGHT  CONTROL  PLAN 

Another  important  theme  is  that  of 
candy  and  dieting.  By  approaching  this 
problem  positively  and  aggressively,  the 
public  relations  program  is  educating  the 
public  that  the  old  allegations  linking 
candy  and  chocolate  with  weight  problems 
are  erroneous.  Rather  than  going  on  the 
defensive  about  this  matter,  the  program 
is  showing  how  candy  can  be  an  integral 
part  of  a weight  control  plan.  The  program 
is  giving  the  public  the  facts  about  candy 
calories — considerably  less  than  most  peo- 
ple suspect — and  pointing  out  that  candy 
can  serve  as  a dessert  or  to  assuage  our 
hunger  for  sweets  at  much  less  caloric  con- 
sumption than  many  other  sweet  foods. 

Another  theme  of  the  program  is  to  as- 
sociate candy  as  closely  as  possible  with 
hospitals  and  the  medical  profession.  In 

*Vice-president,  Theodore  R.  Sills  & Co. 


The  ferns  wheel  went  round  and  round  as  a fun-filled  backdrop  to  750  pounds  of  penny  candy  pre- 
sented through  the  Candy,  Chocolate  and  Confectionery  Institute  on  "The  Price  Is  Right"  television 
show  Wednesday  evening,  May  10.  The  color  television  break,  viewed  by  an  estimated  28,600,000 
was  the  latest  network  break  arranged  through  C.C.C.I.'s  public  relations  agency,  Theodore  R.  Sills  & 
Co.,  as  part  of  the  industry's  national  PR  program  to  educate  the  public  as  to  the  merits  of  candy  as 
an  energy  builder,  overcome  negative  propaganda  relating  confections  to  overweight  and  tooth  decay 
and  build  per  capita  consumption  of  its  products. 


6 


The  MODERN  THEATRE  SECTION 


Five  'Candy'  Holidays  in  Last  Quarter 


A three-month  period  of  “hard-sell” 
candy  promotion,  October  through  De- 
cember, with  key  dates  for  tie-ins,  of- 
fers theatre  concessionaires  an  oppor- 
tunity to  build  additional  volume,  if 
they  exercise  some  extra  ingenuity  and 
effort. 

The  special  dates  in  this  quarter  are: 
Sweetest  Day,  October  21;  Tricks  or 
Treats  Night,  October  30;  Halloween, 
October  31;  Thanksgiving,  November 
23;  Christmas,  December  25. 

Tips  to  concessionaires  from  the  Na- 
tional Confectioners  Ass’n  of  the  U.S. 
include  the  following  factors  as  essen- 


tial to  achieving  top  sales  of  candy; 

1.  Large,  well-selected  varieties. 

2.  Frequent  mass  displays. 

3.  Complete  rotation  to  maintain 
freshness. 

4.  Cleanliness  and  neatness. 

5.  Definite  space  assignments  on 
shelves  and  in  glass  cases  at  the 
start  of  the  season. 

6.  Prompt  removal  of  holiday  over- 
wraps  immediately  after  the  holi- 
day. 

7.  Legible  pricing. 


this  way  the  public  is  being  educated  to 
the  fact  that  doctors  approve  of  candy  and 
that  it  is  a wholesome  and  nutritious  food. 
The  Institute  gave  approximately  5,000 
pounds  of  candy  early  this  summer  to  the 
S.S.  Hope,  the  American  hospital  ship 
serving  native  populations  of  Southeast 
Asia.  The  candy  was  accepted  by  the  Hope 
for  distribution  by  doctors  and  nurses  to 
the  native  patients.  Radio,  television  and 
the  newspapers  reported  this  gift  to  the 
nation.  One  newspaper  referred  to  the 
candy  as  a “miracle  drug.” 

The  Institute  also  supplies  candy  to  hos- 
pitalized youngsters  in  many  parts  of  the 
country. 

A registered  nurse.  Miss  Lea  Gallic  of 
Chicago,  has  been  selected  as  the  1961 
Candy  Queen  and  currently  is  in  the  midst 
of  a six-month  tour  of  some  60  cities 
where  she  is  appearing  on  radio  and  tele- 
vision and  being  interviewed  by  the  news- 
papers as  part  of  the  general  education 
program.  The  fact  that  she  is  a nurse  adds 
considerable  authority  to  the  message  she 
brings. 

AN  ACTIVE  SPEAKERS  BUREAU 

The  positive  facts  about  candy  are  being 
brought  to  the  public  in  ways  other  than 
publicity.  There  is  hardly  a working  day 
that  goes  by  when  some  confectioner  is  not 
getting  up  before  a service  organization 
somewhere  in  the  country  and  talking 
about  candy  and  chocolate.  The  C.C.C.I. 
speakers  bureau,  with  more  than  200  con- 
fectioners on  its  list  of  volunteer  speakers, 
has  become  an  outstanding  success  in  just 
a few  short  months. 

A complete  educational  program  is  being 
carried  on  through  the  thousands  of 
women’s  clubs  throughout  the  country.  A 
special  kit  has  been  prepared  for  use  by 
these  clubs  in  presenting  their  own  candy 
and  chocolate  programs.  These  involve  the 
club  officers  reading  prepared  speeches  and 
club  sessions  devoted  completely  to  con- 
fections. 

An  educational  campaign  on  the  positive 
benefits  of  candy  is  being  launched  this 
month  through  the  high  school  home  eco- 
nomics classes.  Complete  teaching  aids  are 


provided  to  the  teachers  so  that  they  can 
point  out  the  nutritive  value  of  confections 
to  their  students. 

Anyone  who  makes  his  living  or  part  of 
his  living  through  the  sale  of  confections 
should  be  sure  to  obtain  and  study  a 24- 
page  booklet  called  “Straight  Talk  About 
Candy  and  Chocolate.”  Published  by  the 
Institute  in  midsummer,  the  booklet  is  an 
exhaustive  study  of  medical  and  dental 
research  pertaining  to  candy.  For  the  first 
time  it  provides  the  industry  with  the  facts 
in  these  areas.  One  of  the  most  enlighten- 
ing facts  which  it  brings  out  is,  that  while 
there  has  been  a great  deal  of  propaganda 
relating  confections  to  tooth  decay,  there 
is  in  reality  considerable  doubt  as  to  the 
actual  cause  of  decay.  The  booklet  notes 
that  many  reputable  dental  researchers  see 
no  connection. 

Single  copies  of  the  booklet  can  be  ob- 
tained free  from  the  C.C.C.I.  at  119  West 
Wacker  Drive,  Chicago.  Additional  copies 
are  ten  cents  each. 


An  expert  and  eager  salesgirl  will  sell 
many  times  more  merchandise  than  a 
poor  one.  A “shrinking  violet”  will  never 
sell  merchandise. 


The  Big  12  of  Refreshment 
And  Candy  Merchandising 

1.  A clean  and  well-stocked  concessions 
stand  is  the  first  order  of  business. 

2.  Feature  ten-cent,  15-cent  and  25-cent 
candy  items  ...  do  not  overstock  the 
five-cent  items  . . . four  brands  is  the 
maximum.  Keep  these  to  the  type  of 
iterr^s  that  children  only  would  buy. 

3.  You  and  your  vending  staff  must  con- 
stantly suggest  the  sales  of  buttered 
corn  by  voice  suggestion  on  the  at- 
tendant’s part,  also  by  lobby  and  vend- 
ing stand  signs,  and  by  a fresh  and  ef- 
fective trailer  run  at  every  single 
performance. 

4.  On  buttered  corn,  two  sales  suggestions 
stand  out  over  all  the  rest  ...  a small 
suggestive  card  passed  out  by  the 
cashier  to  patrons  as  they  enter  and  a 
free  pass  in  every  30  or  more  boxes. 
Use  this  periodically. 

5.  Intermissions  should  be  held  without 
exception  at  all  times,  day  in  and  day 
out,  regardless  of  the  type  of  movie.  A 
good  selling  intermission  trailer  on  the 
screen  every  day,  is  to  be  replaced 
often  enough  to  get  a fresh  approach. 

6.  Use  Saturday  and  Sunday  matinees  to 
your  very  best  advantage.  Extend  the 
matinee  intermissions  if  needed;  keep 
enough  staff  at  the  vending  stand  to 
speed  and  take  care  of  the  customers. 

7.  Keep  soft  drink  machines  in  good 
working  condition  at  all  times.  Make 
a study  of  working  parts  yourself  so 
that  the  minor  adjustments  can  be 
made  on  the  spot. 

8.  Well-trained  vending  attendants  are  a 
must;  speed,  preparedness  and  effi- 
ciency are  the  three  vital  factors. 

9.  Acquaint  the  vending  staff  with  your 
objectives;  particularly  the  cents-per- 
person  objective. 

10.  Make  use  of  the  proper  holiday  decora- 
tions . . . make  the  stand  appealing  by 
use  of  the  available  holiday  material. 

11.  Make  sure  that  the  vending  stand  is 
well  lighted  and  have  plenty  of  over- 
head lights  to  attract  patrons. 

12.  Treat  all  customers  with  courtesy  . . . 
make  them  feel  that  they  are  impor- 
tant. Say  “May  I help  you?”  and 
“Thank  you”  to  all  customers  including 
the  youngest  and  the  oldest. 

— Show-a-Rama  4 Program. 


Candy  Sales  Increase  With  Unique  Backbar  Display 


Refreshment  sales,  especially  candy  and  Cracker  Jack,  took  a jump  when  this  display  was  used  at 
the  confection  counter  in  the  Granada  Theatre,  Reno,  Nev.  According  to  Manager  Val  Dage,  the 
candy  bars  were  superimposed  on  the  wallpaper  mural  background  and  hung  from  actual  small 
branches  at  the  top  to  appear  as  part  of  the  trees,  and  a border  of  Cracker  Jack  boxes  completely 
enclosed  the  mural.  The  candy-striped  apron  of  the  stand  and  backbar  pillars  add  bright  appeal. 


BOXOFFICE  ::  October  9,  1961 


7 


The  NAC-TOA  1961  Industry  Tradeshow 


Exhibitors  at  New  Orleans 

T HE  LATEST  in  new  equipment  and 
supplies  for  theatres  and  for  their  highly 
important  concessions  operations  is  being 
displayed  this  week  at  the  Hotel  Roosevelt 
in  New  Orleans  during  the  concurrent  con- 
ventions of  Theati'e  Owners  of  America 
and  the  National  Ass’n  of  Concessionaires. 
(October  8-12) . 

Companies  exhibiting,  and  their  repre- 
sentatives in  attendance,  are  listed  alpha- 
betically below. 

Booth  No. 


AMCOIN  CORP.— 

SELMIX  DISPENSERS,  INC.— 

O.  Follon,  Arthur  B.  Segal 40 

AMERICAN  SEATING  CO.— 

M.  E.  Kornhluth  1-2 

AMUSEMENT  BUSINESS— 

Jim  McHugh  8 

AUTOMATIC  ICE  MAKER  CO.— 

George  Vance  32 

BALLANTYNE  INSTRUMENT  & 

ELECTRONICS,  INC.— 

R.  Ballantyne 50 

BALLY  CASE  & COOLER  CO.— 

Leon  Prince  44 

SAMUEL  BERT  MANUFACTURING  CO.— 
Samuel  Bert 5 

BLUMENTHAL  BROS.  CHOCOLATE— 
^/Joseph  Blumenthal 16 

CASTLEBERRY’S  FOOD  CO.— 

John  D.  Reynolds  68 

COCA-COLA  CO. — Charles  Bourdelais, 
John  D.  Reynolds  73-75 

CRE-MEL  CO. — Lane  Jaguess  70 


Booth  No. 

COLE  VENDING  INDUSTRIES,  INC.— 


Stanley  Gaines  28 

CONTINENTAL-APCO,  INC.— 

Melville  B.  Rapp  61-67 

CRETORS  AND  CO. 

H.  E.  Chrisman  82  and  90 

CRUSH  INTERNATIONAL,  INC.— 

D.  W.  Stevenson  17 

CURTISS  CANDY  CO.— 

G.  R.  Peppet 78-79 

A.  DALKIN  CO.,  DIV.  AMF— 

George  F.  Brummet  26 

DIAMOND  CRYSTAL  SALT  CO.— 

D.  C.  Edmonson  43 

ARTHUR  H.  DuGRENIER,  INC.— 

Richard  E.  Gibbs  91 

ELECTRICOOKER  DIV., 

GENERAL  FOODS  CORP.— 

P.  W.  Shepard  57-58 

FLAVO-RITE  FOODS— 

Larry  Blumenthal 54 

GOLD  MEDAL  PRODUCTS  CO.— 

J.  C.  Evans  38-39 

GOLDEN  PALACE  FOOD  PRODUCTS, 
INC. — Stanley  F.  Edelman  87 

GREEN  RIVER  CORP.— Phil  Brown 53 

HEAT  EXCHANGERS,  INC.— 

David  Sniader  19 

HENRY  HEIDE,  INC.— 

Eugene  E.  Sullivan  25 

HI-JINX  CARAMEL  CORN  CO.— 

Louis  Price  3 

HOLLYWOOD  BRANDS,  INC.— 

Ronald  C.  Martoccio  18 


PHILLIPS 


19  HOLE,  PORTABLE,  MINIATURE  GOLF  COURSE 


"GOOFY 


GOLF'" 

MADE  of  FIBERGLAS  Typical  Goofy-Golf  course  in  operation. 

Stronger,  Tougher  than  Concrete.  Can  Be  Installed — Ready  to  Operate  Within  a Week! 


• A Proved  Money-maker  in  connection 
with  Drive-Ins. 

• Goofy-Golf  is  the  "hottest"  sensation  in 
amusements — coast  to  coast. 

• Truly  a Family  Affair  . . . enjoyment 
for  young  and  old  alike.  Nothing  like  it 
for  family  and  group  appeal. 

• Goofy-Golf  continues,  year  after  year,  to 


• Goofy-Golf  has  the  greatest  eye  appeal 
and  play  appeal  of  any  course  like  it 
in  the  country. 

• Goofy-Golf  is  a complete  package-unit. 
Everything  you  need  is  included  . . . 
even  to  the  score  cards  and  pencils. 

• Portable — so  it  can  be  moved  easily  to 
better  locations,  if  necessory. 

-perform  ALL  others,  regardless  of  their  cost. 


WRITE  OR  CALL  FOR  COMPLETE  STORY  AND  PRICES. 

PHILLIPS  AMUSEMENTS,  INC  ■ Bloomington,  III. 


Phone 

967-6850 


Booth  No. 


INTERNATIONAL  SEAT  DIV., 

UNION  CITY  BODY  CO.— 

Robbie  Robbins  89 

LILY-TULIP  CUP  CORP.— 

Lester  Dittersdorf 51 

MANLEY,  INC.— ArZie  E.  Beery  52 

MARSTAN  DISTRIBUTING  CO.— 
Maurice  Levin  56 

MIRACLE  EQUIPMENT  CO.— 

Vernon  S.  Kelso 98 

MISSION  OF  CALIFORNIA— 

John  A.  Sanders  23-24 

JOHN  E.  MITCHELL  CO.— 

Donald  F.  Mitchell 84 

MORTON  SALT  CO.— 

D.  A.  Gescheidle  89 

NAR  TRADING  CORP. 

OF  FLORIDA,  INC.— 

Normando  A.  Roquette  9 

NATIONAL  CARBON  CO.— 

J.  A.  McNamee 59-60 

NATIONAL  VENDORS,  INC.— 

H.  J.  "Pete”  Foster 14-15 

NESTLE  CO.,  INC.— 

T.  A.  Fowler 41 

NEWMAN  & WEISSMAN 
ASSOCIATES — Ben  Newman  85 

PEN  GEM  PRODUCTIONS— 

Paul  Stevenson  92 

DR  PEPPER  CO.— 

Robert  L.  Stone  30-42 

PEPSI-COLA  CO.— 

Norman  Wasser 35-36-37,  47-48-49 

PERLICK  CO.— Robert  Perlick  77 

PROCTER  & GAMBLE 
DISTRIBUTING  CO.— 

J.  M.  Eagen  27 

REX  SPECIALTY  BAG  CORP.— 

Irving  Singer  69 

ROMAR  VIDE  CO.— 

LeRoy  Roberts  “A” 

ROYAL  CROWN  COLA  CO.— 

J.  B.  Cooper  12-13 

SAVON  CO. — Mrs.  Bea  Rosenblum  55 

SEVEN-UP  CO. — John  P.  Costello  6-7 

STANFORD  INDUSTRIES— 

Stanford  Kohlberg  83 

STAR  MANUFACTURING  CO.— 

John  R.  Ashby  88 

STAR  METAL  CORP.— 

Walter  Freiling  71-72 

SWEETHEART  CUP  DIV., 

MARYLAND  CUP  CORP.— 

Richard  D.  Folkoff  76 

TEKNI-CRAFT,  INC.— 

Dan  Greenwood  31 

WINCHESTER  CARTON  CORP.— 

Henry  Winchusen  86 

WORLD’S  FINEST  CHOCOLATE, 

INC. — Compton  V.  Swanson  4 


8 


The  MODERN  THEATRE  SECTION 


in  America’s 
top  theatres 


LOEWS  THEATRES  • RKO  THEATRES  ■ SKOURAS  THEATRES 
WARNER  THEATRES  • PARAMOUNT  THEATRES  • CENTURY  THEA- 
TRES ■ BRANDT  THEATRES  • INTERSTATE  THEATRES  ■ AND  THESE 
IMPORTANT  NEW  YORK  CITY  THEATRES:  CAPITOL  ■ LOEWS  STATE 
PARAMOUNT  • RADIO  CITY  MUSIC  HALL  • RIVOLI  ■ RKO  PALACE 
AND  THOUSANDS  OF  INDEPENDENT  AND  CHAIN  THEATRES 
THROUGHOUT  THE  U.  S. 


bringing  in 
top  grosses 


CERTIFIED  REPORTS  SHOW  GROSSES 
INCREASED  UP  TO  150%  . . . AVERAGE- 
CENTS-PER-PERSON  MORE  THAN  TRIPLED! 


APCO 

SodaShoppes 

with 

crushed  ice 

GREATER  VOLUME  AT  150 

THAN  STANDARD  MACHINES  AT  lOc  ! 


4-drink  sodashoppe  with  crushed  ice 


Push-A-Flavor  selection  of  3 carbonated 
drinks  and  1 non-carbonated.  1,400  cup 
capacity.  Two  5-gal.  and  one  7-gal.  syrup 
tanks  — total  2,230  drink  syrup  capacity. 


6-drink  sodashoppe  with  crushed  ice 
Push-A-Flavor  selection  of  4 carbonated 
and  2 non-carbonated  drinks.  1,400  cup 
capacity.  Three  5-gal.  and  one  7-gal.  syrup 
tanks  — total  2,630  drink  syrup  capacity. 


MAIL  THIS  COUPON  TODAY  ! 


Ask  your  concessionaire-operator  to  install 
a SodaShoppe  with  crushed  ice... and  see  how 
your  average-cents-per-person  goes  up! 

""  INC. 

The  World’s  Foremost  Pioneers  of  Automatic  Vending  Equipment 
A Division  of  Continental  Vending  Machine  Corp. 

1270  Avenue  of  the  Americas  (Rockefeller  Center) 

New  York  20.  N.  Y.  • PLaza  7-3123 


CONTINENTAL-APCO,  Inc., 

1270  Avenue  of  the  Americas, 

New  York  20,  N.  Y. 

Gentlemen:  Please  send  me  full  particulars  about: 

□ SodaShoppes  with  Crushed  Ice 

□ Entire  Continental-Apco  line  I 

□ Name  and  address  of  nearest  SodaShoppe 
concessionaire-operator. 

Name 

Address 

City Zone State 


BOXOFFICE  October- 9,  1961 


9 


SERV-O-MAT 

automatic  butter  dispenser  . . . 
modern  . . . efficient  . . . durable 


. . . proved  in  thousands 


of  locations 


BUTTER -SERVER 

. . . manually  operated  . . . 
budget  priced  . . . top  quality 


Butter - 
Cup- 

I now|  genuine 
Buttercups 
available  for 
immediate 
delivery.  Order 
your  supply 
today!  Regular 
& king  size. 


• Buttercup  Accessories 

• hot  fudge  serving  equipment. 
Send  for  details  on  all  items. 


Server  Sales 

inc. 

north  88  west  16447  main  street, 
menomonee  falls,  Wisconsin 


Two  Big  Campaigns  to  Boost  Popcorn  Sales 


Two  huge  advertising  and  merchandis- 
ing events  will  help  theatre  concessionaires 
move  plenty  of  popcorn  during  the  Hal- 
loween and  pre-Christmas  seasons. 

Both  campaigns,  coordinated  by  the 
Popcorn  Institute,  are  timed  to  deliver 
their  full  impact  in  theatres  throughout 
the  fall  and  early  winter  seasons.  Climax 
of  the  first  part  will  be  National  Popcorn 
Week,  October  24-31. 

The  1961  Popcorn  Fall  Festival  will  be 
supported  by:  the  largest  schedule  of 
magazine  and  outdoor  advertising  in  pop- 
corn history;  extensive  publicity  on  behalf 
of  popcorn  in  national  magazines  and 
newspapers  and  on  radio  and  television:  a 
full  line  of  powerful  merchandising  ma- 
terials; and  hard-hitting  trade  promotion. 

Throughout  the  campaigns,  the  Institute 
(which  represents  more  than  85  per  cent 
of  the  world’s  popcorn  production)  will  re- 
lease popcorn  publicity  to  more  than  2,000 
editors  of  newspapers  and  magazines  as 
well  as  radio  and  television  home  service 


programs.  Features  on  popcorn  are  already 
scheduled  in  several  major  consumer 
magazines  during  October,  November,  and 
December. 

The  Institute  will  distribute  thousands 
of  kits  containing  popcorn  nutritional  in- 
formation and  recipes  through  high  school 
home  economics  teachers.  Lovely  Jean 
Sanders,  the  1961  Popcorn  Princess,  will 
dramatize  the  popularity  and  versatility  of 
popcorn  snacks  on  national  television  pro- 
grams during  National  Popcorn  Week. 

Concessionaires  will  be  able  to  cash  in 
on  these  two  great  popcorn  promotions 
with  special  displays  backed  by  point-of- 
sale  materials  available  from  popcorn 
suppliers  and  the  Popcorn  Institute. 


Popcorn  is  low  in  calories.  A cup  of  un- 
buttered popcorn  contains  only  54  cal- 
ories— less  than  half  a medium-sized 
grapefruit.  This  is  good  selling  copy  at 
the  refreshment  stand. 


POP  CORN  DIVISION  NATIONAL  OATS  CO. 

Wall  Lake,  Iowa  • Hagerstown,  Md.  • Delaware,  Ohio 


Like  having  your  choice 


BETWEEN  Miss  America 


Yes  — whether  you  prefer 
the  sturdy  10  lb.  tin  or 
the  handsome  12V2  lb. 
poly  bag,  Butterflake 
assures  you  the  same 
superlative  quality  — 
quality  that  pays  off  with 
an  extra  $25.00  to  $35.00 
per  hundred  in  your 
Pop  Corn  profits.  And 
Butterflake  is  so  tender, 
so  delicious,  it  brings 
’em  back  again  and  again! 


Packed  four  bags  or 
tins  to  the  case.  Order 
from  your  distributor, 
or  write 


and  Miss  Universe! 


NEW  15< 


THEATRE 


PACKAGE 


72 

Count 


H.  B.  REESE  CANDY  CO.,  HERSHEY,  PA. 


10 


The  MODERN  THEATRE  SECTION 


Profits  pop  ’way  up  when  you  sell  Pepsi  and  popcorn! 
Your  Pepsi-Cola  bottler  will  show  you  how  to  make 
the  most  of  these  two  money-makers.  Call  him  today! 

‘■Pepsi-Cola"  and  "Pepsi"  are  trademarks  of  Pepsi-Cola  Company,  Reg.  U.S.  Pat.  Off. 


BOXOFFICE  ::  October  9,  1961 


11 


Henry  Heide  Plant  Under  Construction 


Get  your  Share  of  a Multi- 
Million  Dollar  Market  with  new 
Gold  Medal  Profit  Winners. 


Yes,  hundreds  of  theatres,  both 
drive-in  and  four-wall  are  finding 
Sno-Kone  Profits  equal  to  that  of 
Popcorn— winter  and  summer. 


SNO-BAR 

1^  The  Complete 
^ Sno-Kone  Unit. 

^ New  throughout 
^ A Proven  Winner 


Cotton  Candy— an  old  profit 
favorite,  has  proved  to  be  a profit 
bonanza  for  dozens  and  dozens  of 
theatres.  New  Gold  Medal  Equip- 
ment designed  expressly  for  your 
type  operation  now  makes  Cotton 
Candy  Profit  easy  to  get. 


UNI-FLOSS 


NIW  . . . 

Gold  Medal 
New  Design 
Electric  Machines 
New  Drive-In 
Models 


* 


Write  today  for  literature, 
on  the  Newest  Things  for 
bigger  Concession  Profits, 

Refreshment  Division 

= GOLD  MEDAL  PRODUCTS  CO. 


1829  FREEMAN  AVENUE 
CINCINNATI  14,  OHIO 


The  new  “NAME"  in  the  Refreshment  Industry 


^The  first  Complete 
Theatre  Model  Cotton 
Candy  Machine 
^Proven  Gold  Medal 
Production 
^ Proven  Filtering 
^Absolutely  no  mess 
^Easy  to  operate 


The  Henry  Heide  plant.  New  Brunswick,  N.J.  to  be  ready  by  June  1962. 


#%  NEW,  fully  automated  plant  for 
Henry  Heide,  Inc.,  is  now  under  construc- 
tion in  New  Brunswick,  N.J.,  with  occu- 
pancy scheduled  for  June  of  1962.  The 
move  will  be  the  first  in  the  company’s 
history  from  New  York  City  where  its 


BIG  in  quality 
BIG  in  profit 

sandwiches  made  with 

SILVER  SKILLET 

BEEF  or  PORK 

in  Barbecue  Sauce 

15  generous  servings  with  each  30-oz. 
can — your  cost,  only  12c  per  serving! 

Distributors  write: 

SILVER  SKILLET 

FOOD  PRODUCTS  COMPANY 

Box  168,  Skokie,  Illinois 


plants  have  been  landmarks  for  92  years. 

Andrew  H.  Heide,  president  and  grand- 
son of  Henry  Heide  sr.,  founder  of  the 
company,  said,  “Our  new  plant  and  its 
facilities  will  enable  us  to  develop  our  full 
potential  in  today’s  fast-paced,  ever- 
changing  producing,  merchandising  and 
marketing  climate.’’ 

The  fully  automated  plant  will  be  housed 
in  a one-story  masonry  steel  and  glass 
structure.  It  will  occupy  four  acres  of  a 
ten-acre  tract  in  a new  industrial  park  in 
New  Brunswick  and  will  be  the  largest  in- 
dustrial plant  to  be  erected  in  the  city  in 
recent  years. 

The  new  building  will  feature  a 15,000- 
square-foot,  air-conditioned  office  area, 
truck  loading  docks,  rail  siding,  automatic 
sprinkler  system,  unit  heaters,  straight- 
flow,  “ultra  engineered”  production  lines 
and  finished  stock  storage  areas. 

Heide,  Inc.,  has  pioneered  in  many 
phases  of  the  candy  industry  progress.  It 
was  the  first  to  erect  the  first-recognized 
fireproof  candy  factory,  the  first  to  em- 
ploy a full-time  chemist  and  the  first  to 
develop  the  transwrap  machine — the  most 
Continued  on  page  28 


Save  money.  No  stale  or 
left-over  coffee  when  your 
coffeemoster  is  on  E-Z 
WAY  automatic.  Coffee's 
fresh,  hot  and  ready  all 
the  time.  Get  the  facts—- 
write  now: 

STEa  PRODUCTS  CO. 

40  Sth  Are.,  S.W. 
Cedar  Rapids,  Iowa 


MAKE  MONEY  WITHOUT  EFFORT 

LET  US  HELP  YOU  SELL  THE  PICTURE 
^ COST  TO  YOU!! 

PROFIT  WITHOUT  WORK  BY  USING 

ROMAR  OUTDOOR  DISPLAY  FRAMES 

THEY  PULL  IN  THE  CROWDS,  BECAUSE 

• They  ore  eye  catchers  . , . they  are  weatherproof  and  out  selling 
in  all  kinds  of  weather 

• They  sell  both  your  current  program  and  your  theatre 

• They  make  your  town  theatre  conscious 

yfS,  NO  EFFORT  OR  COST  TO  YOU: 

We  select  good  locations,  arrange  for  installations  and  make  all  re- 
placements without  cost  to  the  exhibitor  at  any  time.  Have  this 
nationally  known  and  widely  used  service  build  your  business  too. 


' Step  up  your  concessions! 
(traffic  with  our  ottrac-^ 
'tive  lominated  signs. 
'Ask  about  them. 


Write  or  call  us  today  for  details 

ROMAR-VIDE  CO. 

Chetek,  Wisconsin 


12 


The  MODERN  THEATRE  SECTION 


Here's  How'  to  Make 
Two  Refreshing  Coolers' 

“Do-it-yourself”  directions  for  making 
two  highly  profitable  refreshment  “cool- 
ers” are  offered  to  theatre  concessionaires 
by  Samuel  Bert.  They  are  for  the  popu- 
lar Snow  Magic  Sundaes  and  Snow  Magic 
Slush  and  both  may  be  made  with  the  No. 
3 De  luxe  R snow  cone  machine,  made  by 
the  Samuel  Bert  Manufacturing  Co.,  which 
features  two  syrup  dispensing  units  and 
two  fniit  pan  containers  as  well  as  the 
“snow”-making  unit. 

Both  the  dispensing  units  and  fruit  pans 
are  easily  accessible  from  the  front  of  the 
machine  making  for  ease  of  preparation, 
and  for  health  purposes  the  fruit  pans  are 
removable  to  permit  storing  under  refrig- 
eration at  night.  Here  are  Bert’s  recipes: 

Snow  Magic  Sundaes:  These  are  made 
by  placing  a dipper  of  fine  snow  into  a 
plastic  dish  and  covering  with  fruit  and 
its  accompanying  syrup  flavor.  Crushed 
pineapple  or  frozen  strawberries  have 
proved  best  for  this  purpose,  and  both  are 
equally  delicious  and  refreshing. 

Snow  Magic  Slush:  Many  flavors  may 
be  made,  but  orange  is  used  for  an  ex- 
ample. From  one  gallon  of  Mission  orange 
concentrate,  take  one  quart  and  add  three 
quarts  water  to  make  one  gallon  of  ready- 
to-use  orange  flavoring.  To  prepare  the 
slush,  take  three  dippers  of  fine  snow  and 
place  in  mixer.  To  this,  add  one  8 oz.  cup 
of  flavoring  previously  prepared.  Mix  a 


few  seconds  (an  Iona  brand  mixer  is 
recommended  because  of  its  speed  and 
ability  to  give  the  drink  a fine  consistency 
which  adds  to  the  ultimate  satisfaction  of 
the  customer)  and  the  drink  is  completed. 
The  quantity  mixed  is  sufficient  for  about 
three  8-oz.  cups  which  may  be  sold  for 
ten  or  15  cents. 


Cigaret  Venders  Near  Stands 

Placing  cigaret  vending  machines  near 
the  concessions  stand  relieves  the  attend- 
ant to  sell  higher-profit  items  and  helps 
draw  customers  to  the  stand.  The  most 
effective  machine  is  one  with  at  least  20 
columns  to  take  care  of  today’s  great  va- 
riety of  filters,  king  sizes,  plain  tips,  cork 
tips,  menthol,  etc. 

Cigaret  sales  are  a “plus”  that  conces- 
sionaires should  take  advantage  of,  both 
at  intermission  and  at  the  end  of  the  show 
when  patrons  buy  them  to  take  home. 


Curtiss  Candy  to  Wholesalers 

Curtiss  Candy  Co.  is  fast  concluding  its 
entire  route-selling  operation,  and  all 
Curtiss  products  will  shortly  be  distributed 
through  regular  wholesale  channels.  The 
transition  is  being  made  by  the  company, 
area  by  area,  and  all  dealers  who  have 
been  serviced  by  Curtiss  trucks  will  soon 
obtain  the  line  through  wholesalers  in 
their  respective  areas. 


HAVE  ONE  ON  US  . . 


a Preview,  we  mean, 
of  the  TOPPER- 
our  newest  dispenser 
guaranteed  to 
increase  your 

SOFT 
DRINK 
GROSS 


In  addition  see 
other  models,  re- 
frigerated me- 
c h a n i c a I I y 
or  with  ice,  for 
specific  drink 
applications. 


We  are  looking  forward  to  meeting  our  friends  of  the  TOA-NAC 


The 


Coxxipa.xiy 


Milwaukee  45,  Wis. 


See  Us  in  . . . 

BOOTH  77 


TREMENDOUS  PROFITS!! 


Now  Fresh  Fruit  Sundaes,  Pineapple  and 
Strawberries  from  stainless  steel  pans! 

Both  juices  for  snow  cones  and  fresh  fruit 
for  sundaes  dispensed  from  one  machine 

HERE'S  HOW  TO  MAKE 

BIG  MONEY  WITH  "SNOW 

MAGIC" 

THE  NEW  SNOW 
CONE  MACHINE 

Capacity-.  50  cones 
every  30  seconds. 

The  Bert’s  ‘SNOW 
MAGIC”  machine 
combines  eye-appeal- 
ing beauty  with  per- 
fect mechanical  per- 
formance and  large 
capacity.  "Snow 
Magic"  is  easy  to 
operate  and  is  Fully 
Automatic.  A Snow 
Cone  costs  VA  to 
l'/2C  and  usually 
sells  for  10c  . . . 
that's  profit! 


No  Pulleys! 


No  Gears! 


No  BeltsI, 


No  Oiling! 


Distributors  of  famous 
Victor's  QUICK  MIX  dry 
flavor  concentrates. 

FREE  SAMPLES 
WITH  EACH  MACHINE 


MANLEY 


"The  Biggest  Name 
in  Popcorn" 


• MACHINES 

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FOR  THE  FINEST,  FRESHEST 
SUPPLIES,  AND  MOST 
PROFITABLE  EQUIPMENT,  CONTACT 

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ONLi  your. 

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SAMUEL  BERT  MFG.  CO 

Fair  Park  Station,  Box  7803,  DALLAS,  TEXAS 


BOXOmCE  ::  October  9,  1961 


13 


By  WESLEY  TROUT 


; OLD  EQUIPMENT  IN  NEW  BOOTH? 

* If  in  good  condition,  old  projection 

e 

and  sound  equipment  can  be  used  when 
^ properly  adapted  to  new  building 


F ROM  TIME 
TO  TIME  we  pick  out 
letters  that  contain 
problems  which  we 
think  will  be  helpful 
and  interesting  to  our 
readers,  and  publish 
some  answers  that 
will  help  others  with 
similar  troubles.  We 
found  the  following 
letter  from  Father 
Richard  G.  Pates, 
Wesley  Trout  S.J..  St.  Francis  Mis- 
sion, St.  Francis,  S.D.,  very  interesting  and 
concisely  written,  the  writer  having  kept  in 
mind  that  complete  details  are  necessai*y  in 
order  to  intelligently  answer  any  problem. 

He  writes  as  follows;  “You  may  recall 
that  Father  Joseph  Zuercher,  former  su- 
perior of  this  mission,  sought  your  advice 
in  1956  on  problems  relating  to  the  in- 
stallation of  Cinemascope  in  our  school 
auditorium.  You  very  graciously  replied 
privately  and  also  in  your  “This  Is  My 
Problem”  section  of  Boxoffice-Modern 
Theatre  (issue  of  July  7,  1956).  We  made 
good  use  of  your  expert  knowledge  and  your 
advice  and  finished  with  a most  excellent 
setup.  Your  long  experience  in  this  field  is 
certainly  a wonderful  help  and  we  feel 
sure  your  readers  appreciate  your  efforts 
to  better  sound  and  projection. 

“Now  we  would  like  to  come  to  you  again 


for  help.  A year  ago  we  had  to  tear  down 
our  old  building  because  it  became  unsafe 
for  occupancy.  We  have  replaced  it  with  a 
pre-engineered  metal  building  which  is 
completely  insulated  on  walls  and  ceiling 
with  plastic -covered  glass  wool  blanket. 

“If  you  choose  to  answer  some  questions 
that  we  have,  I should  probably  first  ac- 
quaint you  with  facts  and  figures  on  the 
new  place.  The  auditorium  is  now  80  feet 
wide  and  112  feet  from  rear  wall  to 
proscenium  wall.  It  is  27  feet  high  in  the 
center,  14  feet  at  the  sides.  The  front  and 
rear  walls  are  haydite  block  which  are 
painted  with  a non-oil  base  paint.  The  side 
walls  have  telescopic  bleacher  seating  to  a 
height  of  six  feet,  vinyl-covered  heavy 
sheetrock  (Durasan)  above  the  bleachers, 
and  up  under  the  eave-line  there  is  a solid 


row  of  projected  aluminum  windows  for  80 
feet  on  each  side.  The  ceiling  consists  of 
steel  beams  and  purlins  with  exposed  vinyl 
or  plastic-covered  insulation.  The  floor  is 
hard  maple.  We  will  place  about  300  fold- 
ing chairs  on  the  main  floor,  with  rubber 
runners  in  the  aisles.  The  stage  is  28  feet 
deep  and  the  apron  projects  out  in  front  of 
the  proscenium  into  the  gym  proper.  The 
proscenium  is  40  feet  wide  and  15’  10”  high 
in  the  center  and  14’  10”  high  at  the  sides. 
The  projection  ports  are  16  feet  above  the 
main  gym  floor  and  the  projection  angle 
is  very  slight. 

“In  the  projection  room  we  will  install 
the  same  equipment  we  had  before:  E-17 
Simplex  projectors.  Peerless  Magnarc  high 
intensity  lamps,  Hertner  HI-50-100  ampere 
Continued  on  page  16 


ASHCRAFT 

C/NE)^ 


Light. . .beautiful,  brilliant,  dazzling  light. ..and 
much,  much  more  of  it... is  provided  by  the  great 
Ashcraft  Super  Cinex  projection  lamp.  Today’s 
magnificent  features  demand  it.  And  so  do  almost  all 
the  fine  theatres  in  the  world ...  theatres  that  can 
afford  any  lamp  at  any  price  I 


sASHCRAFT  manufacturing  CO..  INC  36-32  38th  STREET,  LONG  ISLAND  CITY  I.N.Y. 


14 


’The  MODERN  THEATRE  SECTION 


YOUR  NATIONAL  CARBON  ENGINEER... 

Sells  you  the  best  product— pives  you  the  best  service! 

The  illustration  shows  a National  Carbon  Sales  Engineer  using  a 
“Tong-Test”  ammeter  for  taking  direct  ammeter  readings  to  de- 
termine quickly  and  accurately  the  A-C  or  D-C  readings  for  any 
lamphouse. 

Without  interrupting  the  show,  the  readings  are  made  by  simply 
snapping  the  ammeter  around  the  lead  wires  carrying  current  to 
the  positive  and  negative  carbons. 

This  is  just  one  more  modern  tool  carried  in  each  sales  engineer’s 
service  kit  to  help  him  assist  you  on  any  lighting  problem  and  to 
help  you  realize  the  ultimate  in  picture  quality. 

Use  “National”  projector  carbons  and  call  on  National  Carbon 
for  free  technical  service.  For  details,  ask  your  National  Carbon 
supply  dealer  or  write  National  Carbon  Company,  Division  of  Union 
Carbide  Corporation,  270  Park  Avenue,  New  York  17,  New  York. 

In  Canada  : Union  Carbide  Canada  Limited,  Toronto. 


"National”  and  "Union  Carbide”  are 
registered  trade-marks  for  products  of 


NATIONAL  CARBON  COMPANY 


This  "Tong-Test"  ammeter  — equipped 
with  interchangeable  scales  — is  another 
of  the  many  precision  tools  carried  in 
each  NATIONAL  CARBON  Sales  Engi- 
neer's Kit. 


BOXOFFICE  ::  October  9,  1961 


15 


OLD  EQUIPMENT  IN  NEW  BOOTH? 


■ Nylwood  carpeting  by  Alexander  Smith  is  the  uncontested  king  of  theatre 
carpeting.  Its  patterns,  its  thickness,  its  blend  of  fibers,  its  tightness  of 
weave,  its  color  tones  and  patterns . . . have  all  been  thoroughly  theatre 
proven.  Wear  tests  show  that  Nylwood  will  actually  last  twice  as  long  as 
other  theatre  carpet  in  its  price  range!  No  wonder  National  Theatre  Supply 
installs  literally  miles  and  miles  of  this  carpet  every  year.  Six  magnificent 
-patterns  of  Nylwood  carpet  are  now  available  for  immediate  delivery  from 
jfrar nearby  N.  T.  S.  branch.  Or  Resign  canjie  custom  made  for  you^Why 


NATIONAL  THEATRE  SUPPLY  COMPANY 


50  PROSPECT  AVE.,  TARRYTOWN,  NEW  YORK  • MEDFORD  1-6200 


Branches  Coast-to-Coast  Albany  • Atlanta  • Baltimore  • Boston  • Buffalo  • Charlotte  • Chicago  • Cincinnati 
Cleveland  • Dallas  • Denver  • Des  Moines  • Detroit  • Hamden  • Hot  Springs  • Indianapolis  • Kansas 
City  • Los  Angeles  • Memphis  • Milwaukee  • Minneapolis  • New  Orleans  • New  York  • Oklahoma  City 
Omaha  • Philadelphia  • Pittsburgh  • St.  Louis  • Salt  Lake  City  • San  Francisco  • Seattle 

siiRsioiAev  or  genesal  precision  equipment  corporation 


Continued  from  page  14 

motor  generator  set;  the  sound  system  is 
Simplex  four-star  optical  soimd  with  two 
channels  amplifiers  for  emergency  use.  We 
plan  to  use  the  same  screen,  a Walker 
12x30-foot,  metallic  surface.  It  has  been  in 
storage  a year  but  it  was  re-himg  in  its 
frame  to  keep  it  in  good  shape,  and  covered. 

PORTABLE  SCREEN  FRAME 

“Now,  our  first  question  concerns  the 
screen  installation.  In  our  old  building  we 
had  the  screen  mounted  permanently  in  a 
home-built  frame.  Now  we  plan  on  moimt- 
ing  this  screen  on  a portable  steel  frame 
so  that  we  could  wheel  it  up-stage  to  a 
point  right  behind  the  front  curtain.  We 
would  also  mount  the  speakers  on  this 
frame  in  back  of  the  screen.  Our  service- 
man favors  this  for  better  sound  distribu- 
tion. However,  we  are  interested  in  your 
opinion  or  reaction  to  this  plan.  National 
Theatre  Supply  advises  us  that  this  would 
present  no  problem  as  they  have  installed 
a great  many  of  these  installations  hand- 
ling screens  up  to  60  feet  without  any 
difficulty  in  moving  them,  etc. 

“They  pointed  out  (National  Theatre 
Supply)  that  the  lens  problem  would  be 
simplified  with  a shorter  throw  of  116’  3’’ 
to  a screen  right  behind  the  front  curtain, 
as  opposed  to  a throw  of  something  like 
136  feet  if  the  screen  were  in  back  of  the 
stage.  Another  advantage  would  be  im- 
proved viewing  from  the  side  seats. 

“Our  next  problem  is  this  one:  Should 
we  put  a curve  in  the  screen  again?  In  the 
old  auditorium  we  had  a curvature  of  about 
14  inches  radius  on  the  30-foot  screen  and 
this  w’as  calculated  to  distribute  the  light 
better  to  the  auditorium  which  was  then 
50  feet  wide.  You  advised  us  at  that  time 
to  keep  the  curvature  slight  but  we  had 
overdone  it  because  there  was  some  dis- 
tortion at  the  sides.  Again,  your  expert 
advice  in  this  matter  would  be  adhered  to. 

QUESTION  RATIO  TO  BE  USED 

“What  ratio  should  we  use  for  the  wide- 
screen projection?  I understand  the  in- 
dustry has  now  standardized  on  1.85  to  1. 
It  seems  that  Cinemascope  has  gone  ex- 
clusively to  2.35  to  1 for  both  optical  and 
stereosound.  Am  I correct  in  these  ratios? 

“Now  we  come  to  the  problem  of  lenses 
for  this  situation.  With  a projection  throw 
of  116’  3’’,  we  calculate  that  a 6.5’’  e.f. 
prime  lens,  2-35/32  barrel,  in  a Cinema- 
Scope  ratio  of  2.35  to  1,  should  produce  a 
picture  12.8x30  feet.  A widescreen  lens, 
4.25  e.f.,  2.25/32’’  barrel,  1.85  to  1 ratio, 
should  result  in  a picture  22.57x12.55’.  Do 
you  find  these  dimensions  to  be  about  cor- 
rect? Both  pictures  would  probably  require 
a little  cropping  in  height  to  bring  them 
within  our  12-foot  screen.  We  could  prob- 
ably go  to  slightly  longer  focal  length,  such 
as  a 7 -inch  lens  which  should  produce  a 
picture  11.92x28’.  Would  it  not  be  better  to 
do  a little  cropping  and  get  a wider  picture 
and  obtain  a better  size? 

“We  wrote  to  our  supply  dealer  about 
using  lenses  with  four-inch  barrel  instead 
of  the  2-25/32”  with  the  idea  of  getting  a 
better,  faster  prime  lens  for  Cinemascope 
projection,  but  were  informed  that  w'e 
couldn’t  use  a four-inch  barrel  in  an  E-7 


16 


The  MODERN  THEATRE  SECTION 


mechanism.  Our  picture  was  not  sharp 
with  the  old  lenses  which  were  6.00”  e.f. 
and  f/2.6  speed.  We  were  informed  that 
our  Cinemascope  attachment  was  prob- 
ably faulty.  I had  in  mind  using  a Cine- 
center  IV  attachment  for  better  results 
and  centering.  Our  Cinemascope  picture 
was  not  as  good  as  it  should  have  been  and 
we  wonder  what  brand  or  type  would  be  ^ 
best  in  this  situation.  I am  sure  the  newer 
makes  of  lenses  have  been  greatly  im- 
proved and  produce  a much  better  overall 
picture.  Right? 

“If  one  made  all  the  changes  outlined  j 
above,  would  it  be  necessary  also  to  change 
our  lamps.  We  have  obtained  very  good 
screen  illumination  from  these  lamps  in 
the  old  building.  I realize  the  larger  and 
faster  reflectors  would  do  a better  job,  but 
are  they  an  absolute  requirement?  We  | 
want,  like  anyone  else,  the  best  picture  j 
possible  with  the  least  expense,  but  if  new  j 
lamps  would  be  necessary  we  would  give 
the  matter  very  careful  thought  and  con- 
sideration. Changing  lens  speed,  or  match- 
ing the  optical  system,  we  might  benefit 
from  the  change.  Again,  we  would  like 
your  advice  in  the  matter.  You  have  had  the 
long  experience  and  know  what  is  best  for 
perfect  projection.  We  do  want  a well- 
illuminated  pictm-e,  and  a pleasing  one  for 
our  audience. 


BalCOLD 
REFLECTORS 
CUT  HEAT 
INHALF 


CONSIDERING  MAGNETIC  SOUND 

“The  last  item  now  deals  with  sound.  We 
have  Simplex  4-star  optical  sound  which 
was  installed  new  20  years  ago;  a second 
pre-amplifier  and  main  amplifier  were 
added  later  to  provide  two  channels,  one 
for  operating  and  one  for  emergency  use. 

I have  read  that  sound  systems  that  are 
very  old  should  be  replaced.  We  couldn’t 
do  that  now,  what  with  the  other  expenses 
we  will  be  incurring,  but  I am  wondering  if 
it  is  worth  considering  one-track  magnetic 
sound  later,  adaptable  eventually  to  three- 
track  if  that  ever  becomes  necessary.  Or 
would  you  simply  replace  present  amplifiers 
and  perhaps  the  speakers,  and  stay  with 
optical  sound? 

A sound  engineer  in  this  territory  tells 
me  that  almost  no  one  in  this  territory  puts 
in  one-track  magnetic  sound,  and  that  i 
many  of  those  who  put  in  stereosound  six  * 
or  seven  years  ago  regret  having  done  so 
because  they  can’t  get  magnetic  prints  any- 
way. Do  you  foresee  a resurgence  of  inter- 
est or  emphasis  on  magnetic  sound,  both  | 
single-track  and  stereosoimd?  1 

“This  letter  has  run  to  great  length,  and 
Continued  on  following  page 


Ask  Your  Motiograph  Dealer 


Read  this  Hollywood  test  report.  “Film  gate  heat  at  1.85  aperture, 
is  280°  F.  with  silvered  reflectors,  but  only  140°  F.  with  BalCOLD.” 
And  look  at  the  benefits  when  BalCOLD  Reflectors  cut  heat  in  half : 

NO  FOCUS  DRIFT.  As  much  as  5400  feet  of  film  have  been  run 
without  refocus.  Cooler  film  gate  cuts  down  film  bulge — keeps  con- 
stant focus. 

GREATER  DEPTH  OF  FIELD.  Less  film  bulge  means  better  back- 
ground resolution,  color  fidelity,  and  clearness  of  detail. 

NO  END-OF-REEL  CONTRACTION.  Lens  and  projector  parts 
can’t  cool  off  and  contract  (thus  changing  focus)  because  BalCOLD 
Reflectors  don’t  let  them  get  hot  enough  to  expand! 

NO  EMULSION  PILE*UP.  Green  film  never  gets  hot  enough  to 
leave  emulsion  coatings  on  film  tracks  and  shoes. 

LONGER  REFLECTOR  LIFE.  Theatres  all  over  the  country  report 
up  to  17  months  and  more  constant,  top-quality  performance. 

LONGER  FILM  LIFE.  Theatres  report  film  life  doubled  with 
BalCOLD  Reflectors.  Means  a lot  when  prints  cost  up  to  $10,000  ea. 

Next  time  you  replace  silvered  reflectors,  replace  them  with 
BalCOLD — the  only  reflector  whose  proven  contribution  to  the 
advancement  of  motion  picture  projection  has  won  for  its  designers 
the  highly  regarded  technical  award  from  the  Academy  of  Motion 
Picture  Arts  and  Sciences. 


TECHNICAL  AWARD  (o 
B^usch  A Lomb  engineers 
for  the  development  of 
the  BalCOLD  Reflector. 


© A.M.P.A.S. 


Academy  of  Motion  Picture  Arts  and  Science 
^ Honorary  Award  for  Optfcal  Service  to  the  Industry. 


1 

BAUSCH  & LOMB  INCORPORATED  I 

72022  Bausch  St.,  Rochester  2,  N.  Y.  j 

□ Send  me  BalCOLD  Data  Brochure  E-35.  | 

Name I 

Theatre  I 

Address [ 

City Zone State 


BOXOFnCE  ::  October  9,  1961 


OLD  EQUIPMENT  IN  NEW  BOOTH? 


Convert  Now  to  Modern  Silicon 

Rectifiers — the  power 
savings  alone  can  return  your 
investment  in  a short  time 


Let  us  prove  it  to  you  this  way 

Send  us  complete  information  on  your  equipment — we  wi  l calculate 
the  savings  for  you.  You  will  be  amazed  when  you  see  the  figures 
which  would  range  from  $400.00  to  $1,400.00  a year,  depending  on 
operating  time  and  power  rate,  silicon  versus  motor  generator. 

The  KNI-TRON  Silicon  Rectifier  line  is  complete  from  15  through 
180  amperes  designed  with  individual  SIL-CANS  and  SIL-TUBES. 
Rectifiers  have  no  moving  parts.  Maintenance  cost  is  reduced  to  a 
very  minimum.  Silicon,  the  rectifying  agent,  is  97/98%  efficient, 
non-aging  and  hermetically  sealed.  All  rectifiers,  100  ampere  and 
above  are  furnished  with  Automatic  Current  Minimizer  at  no  extra 
cost. 


Also  Selenium  Rectifiers  in  models  from  30  amperes 
through  180  amperes  , , . Tube  Type  Rectifiers  from 
15  amperes  through  80  amperes. 


THE  KNEISLEY  ELECTRIC  CO. 


See  your  supply  dealer  or  write  direct: 

Dept.  L TOLEDO  3,  OHIO 


I 

ALBANY,  N.  Y. 
ALEXANDRIA.  LA. 
ATLANTA.  GA. 
BALTIMORE,  MD. 
BOSTON,  MASS. 
BUFFALO.  N.  Y. 
CHARLOTTE,  N.  C. 
CHICAGO,  ILL. 
CINCINNATI,  OHIO 
CLEVELAND,  OHIO 
DALLAS,  TEXAS 
DENVER,  COLO. 

DES  MOINES,  IOWA 
DETROIT,  MICH. 
GREENSBORO,  N.  C. 
HOLLYWOOD,  CALIF. 
HOUSTON,  TEXAS 
INDIANAPOLIS,  IND. 
KANSAS  CITY,  MO. 
LOS  ANGELES.  CALIF. 
LOUISVILLE.  KY. 
MEMPHIS,  TENN. 
MILWAUKEE,  WISC. 
MINNEAPOLIS, 

MINN. 


POINTS  OF  DISTRIBUTION 


NEW  HAVEN,  CONN. 
NEW  ORLEANS,  LA. 
NEW  YORK  CITY 
OKLAHOMA  CITY, 
OKLA. 

OMAHA,  NEB. 
PHILADELPHIA,  PA. 
PITTSBURGH,  PA. 
PORTLAND,  ORE. 
PROVIDENCE,  R.  I. 
SALT  LAKE  CITY, 
UTAH 

SAN  FRANCISCO, 
CALIF. 

SEATTLE,  WASH. 
SIOUX  FALLS.  S. 
DAK. 

ST.  LOUIS,  MO. 
SYRACUSE,  N.  Y. 
WASHINGTON,  D.  C. 

CANADA 
TORONTO,  ONT. 
MONTREAL,  QUE, 
VANCOUVER.  B.  C. 


Continued  from  preceding  page 

perhaps  I have  posed  too  many  questions 
for  one  sitting!  Whatever  you  can  do  for 
us  will  be  much  appreciated,  I assure  you, 
but  if  you  do  not  have  the  time  or  inclina- 
tion to  take  on  all  this,  please  do  not  hesi- 
tate to  decline.  Thank  you  again  for  the 
help  you  have  given  us  in  the  past  through 
your  letter  and  by  means  of  all  your  very 
interesting  and  informative  sound  and  pro- 
jection articles.” 

GROWING  INTEREST  IN  BETTER  PROJECTION 

Reply:  First,  we  want  to  sincerely  com- 
pliment Father  Pates  in  presenting  us  with 
complete  details  on  his  various  problems 
and  writing  a highly  intelligent  letter.  The 
contents  show  a very  keen  knowledge  of 
the  various  subjects  treated  and  the  many 
problems  posed  should  prove  informative 
and  interesting  to  our  many  readers.  Too, 
he  is  very  much  interested  in  obtaining 
better  projection  and  sound  reproduction. 
How  we  wish  more  exhibitors  and  pro- 
jectionists would  show  this  keen  interest  in 
their  projection  room  and  try  to  obtain 
better  results,  but  we  are  happy  to  report, 
during  our  treks,  that  more  and  more  ex- 
hibitors and  projectionists  are  showing 
more  interest  in  improving  their  screen 
image  and  trying  to  secure  quality  sound 
reproduction. 

We  are  very  happy  to  be  of  service  to 
our  readers  and  glad  that  we  were  able  to 
furnish  information  to  Father  Joseph 
Zuercher,  former  superior  of  the  mission, 
that  resulted  in  a better  projected  picture. 
We  will  endeavor  to  answer  the  questions 
presented  in  this  letter  and  hope  that  they 
will  prove  fruitful  to  our  readers. 

From  the  description  you  have  given  us 
of  your  new  building,  we  would  say  that 
you  will  have  a very  nice  one  which  should 
prove  satisfactory  for  projection  and  sound 
reproduction.  The  angle  being  very  slight 
is  most  excellent  for  a well-proportioned 
picture. 


M0TI06RAPH 

RAINMASTER 

SPEAKER 


A full  size  protected 
unit  that  assures 
longest  life. 


Each 


Ask  Your  Motiograph  Dealer 


PHILLIPS  CARBON  SAVERS 

Phillips  Precision  Made  Carbon  Sovers.  Universal 
to  work  with  all  Makes  of  Are  Lamps  and  Car- 
bons. Machined  from  Tool  Steel  for  long  life 
service.  Modern  Priced.  Backed  by  Forty  Years 
in  Theatre  Projection  and  experience.  Sold  only 
Thr  ugh  Established 

THEATRE  SUPPLY  DEALERS 


For  YOUR 
BOXOFFICE 


Engraved  b y 
our  exclusive 
process  on  lu- 
eite  to  your 
specifications. 


LAMOLITE* 

ILLUMINATED  PRICE  ADMISSION  SIGNS 

Our  enlarged  plant  facilities  assure  OVERNIGHT 
service  from  coast  to  coast. 

Plastic  Signs  Engraved  for  the  Entire  Theatre 
Send  tor  Folder  *Pot  pend. 

DURA  ENGRAVING  CORP. 

LAMOLITE-BOWMAN  DIVISION 
133  West  20th  Street  New  York  11,  N.  Y. 


HIGHEST  QUALITY  CLEANER  THAT  CAN  BE  MADE 


NO  SILICONE  TO  LEAVE  FILM. 


CLEAN 


SOLD  BY  NATIONAL  THEATRE  SUPPLY 


PROJECTORS  SHOULD  BE  OKAY 

We  believe  that  your  projectors  will  be 
in  good  condition  because  they  have  not 
been  given  the  service  projectors  get  in  a 
regular  theatre.  If  they  have  been  kept 
clean  and  properly  lubricated,  and  have 
good  sprockets  and  shoes,  etc.,  your  pro- 
jectors should  be  okay.  Regarding  the 
screen  you  plan  on  using,  we  see  no  reason 
why  it  would  not  be  first-rate;  in  view  of 
the  fact  that  you  have  kept  it  hung  up 
and  covered,  the  surface  should  be  all  right. 
We  take  it  that  it  is  a metallic  finish. 

We  would  most  certainly  recommend 
that  you  use  a steel  frame,  mounting  the 
speakers  on  the  back,  so  that  it  could  be 
moved  right  up  to  the  screen  when  in  use. 
We  suggest  that  you  use  some  sort  of 
marking  (paint)  so  that  the  screen  frame 
will  be  in  the  correct  position  every  time  it 
is  used.  This  is  a simple  procedure.  The 
screen  is  a nice  size  to  use  for  your  par- 
ticular auditorium  and  is  of  a well-known 
make. 

Yes,  we  agree  with  the  National  Theatre 
Supply  Co.  that  the  lens  problem  would  be 
solved  by  a shorter  throw  of  116’  3”.  This 
would  improve  the  side  viewing  and  would 
not  cause  so  much  fadeaway  at  the  sides. 


18 


The  MODERN  THEATRE  SECHON 


Do  not  use  any  curve  in  the  screen  m this 
installation  as  it  is  not  necessary.  Many 
theatres  installing  new  screens  have  done 
away  with  curvature  of  the  screen,  except 
in  cases  of  extremely  wide  auditoriums,  and 
then  only  a very  slight  curve  is  used  f»r 
better  viewing  from  the  sides. 

The  industry  has  standardized  on  1.85  to 
1 for  widescreen  projection  for  a long  time 
and  we  suggest  that  you  go  to  this  ratio, 
and  for  Cinemascope  we  recommend  the 
standard  ratio  of  2.35  to  1.  Your  lenses 
should  be  selected  to  fit  this  ratio  and 
screen  so  that  there  is  no  cropping  except, 
at  times,  in  widescreen  projection.  We  are 
strongly  opposed  to  theatres  cropping  pic- 
tures because  there  is  too  much  picture 
information  lost  in  projection,  and  there  is 
no  reason  for  it. 

LENSES  ARE  NO  PROBLEM 

Lenses  should  not  present  a problem,  be- 
cause today  there  are  several  well-known  ! 
makes  with  greatly  improved  lens  combi-  | 
nations  that  give  good  overall  focus  and  I 
increased  light.  We  recommend  in  your  ' 
situation  a lens  with  a speed  of  f/1.7  or 
f/1.9.  If  you  find  that  it  is  too  dif-  ; 
ficult,  and  this  happens  in  some  cases,  to 
obtain  a sharp  focus  on  old  prints,  then  go 
to  either  f/1.7  or  f/1.8.  Your  supply  dealer 
will  be  glad  to  cooperate  and  let  you  try  a 
couple  of  sets  of  lenses  and  keep  the  ones 
that  give  you  the  best  picture  with  new 
and  old  prints.  We  have  been  installing 
mostly  f/1.9  in  the  field.  You  should  use  a 
good  prime  lens  for  Cinemascope  in  order 
to  obtain  a good  overall  focus  and  the  same 
is  true  for  widescreen  projection.  If  your 
Cinemascope  attachment  is  not  rigid  and  j 
in  perfect  alignment,  it  can  cause  poor  ' 
focus.  You  could  use  a Cinecenter  attach-  i 
ment  to  good  advantage  in  your  situation.  | 
No,  we  don’t  think  it  should  be  neces- 
sai'y  to  change  your  arc  lamps.  If  you  ob-  1 
tained  good  screen  illumination  heretofore,  ] 
with  sufficient  amperage  and  good  optical 
alignment,  you  would  not  gain  too  much 
in  purchasing  more  expensive  lamps  at 
this  time.  It  is  not  always  necessary  to 
change  lamps  when  the  speed  of  the  lenses 
is  f/1.7  or  f/1.9.  The  larger,  faster 
lenses  are  always  desirable  with  most 
lamps,  but  they  are  harder  to  keep  in  good 
focus  at  times. 

You  have  excellent  sound  equipment  but 
the  amplifiers  are  rather  old;  they  could 
be  modified  by  a good  engineer  to  produce 
fairly  high-quality  sound.  If  you  feel  that 
your  school  could  afford  it,  we  would  sug- 
gest new  amplifier  and  pre-amplifier  and 
use  the  old  one  (power  amplifier)  for 
emergency  use.  Now,  we  do  strongly  recom- 
mend a new  speaker  system  of  better 
quality  than  you  now  have,  provided  you  do 
install  new  amplifiers.  The  installation  of 
late  model  amplifier  and  two-way  speaker 
system  will  greatly  improve  your  sound  re- 
production. 

OTHER  EQUIPMENT  ALL  RIGHT 

The  balance  of  the  equipment  should  be 
okay.  We  would  recommend  good 
sprockets,  stabilizer,  guide  rollers,  etc.,  be 
installed  in  your  soundheads.  The  stabilizer 
should  be  okay  if  it  is  properly  adjusted. 
Be  sure  your  sound  lenses  are  properly 
focused  and  in  good  condition. 

We  absolutely  do  not  see,  in  the  very  near 
future,  any  resurgence  of  interest  in  mag- 
netic sound.  It  would  be  expensive  to  in- 


stall, and  single-track  would  be  of  no  par- 
ticular advantage.  Moreover,  there  are  not 
enough  prints,  it  is  sad  to  say,  for  every 
exhibitor  to  install  magnetic  sound  equip- 
ment. We  hope  that  the  producers  and  ex- 
hibitors will  again  take  more  interest  in 
stereosound,  but  right  now  it  does  not  look 
promising.  With  good  equipment,  properly 
tuned  up,  optical  sound  is  very  satisfactory. 
The  main  thought  to  keep  in  mind  is  keep- 
ing your  equipment  in  good  repair  and  ad- 
justment for  maximum  results. 


A soundhead  must  be  perfectly  aligned 
so  the  film  will  travel  in  an  absolutely 
straight  line  from  the  upper  magazine, 
down  through  the  soundhead,  into  the 
mechanism  and  down  through  the  optical 
soundhead  and  lower  magazine. 


The  following  concern  has  recently 
filed  copies  of  interesting  descriptive  liter- 
ature with  the  Modern  Theatre  Informa- 
tion Bureau.  Readers  who  wish  copies  may 
obtain  them  promptly  by  using  the  Readers’ 
Service  Bureau  coupon  in  this  issue  of 
The  Modern  Theatre. 

BalCOLD  Data  Brochure  E-35  describ- 
ing BalCOLD  reflectors,  which  prevent 
emulsion  pile-up  because  they  cut  heat  in 
half,  is  available  from  Bausch  & Lomb, 
Inc.,  manufacturer  of  the  reflectors.  The 
BalCOLD  reflector  was  given  the  technical 
award  of  the  Academy  of  Motion  Picture 
Arts  and  Sciences,  one  of  the  most  highly 
regarded  in  the  industry. 


IN  PROJECTION 

Kollmorgen  lenses  rate  tops  in  the  motion 
picture  industry.  Used  exclusively  with 
Cinerama,  they  are  standard  equipment 
in  more  than  70%  of  American  theaters. 
High  light  uniformity  and  less  light  loss 
on  the  screen — the  whole  screen — are  typ- 
ical of  the  outstanding  performance  of 
SUPER  SNAPLiTE®’  lenses. 

Other  advantages  that  add  up  to  supe- 
rior screening  with  SUPER  snaplite  are: 

Wire  sharp  contrast 
Uniform  illumination 
Crystal  clarity 

Wide  range  of  focal  lengths 
Sealed  construction 


Bulletin  222  describes  Kollmorgen 
lenses  in  detail.  See  your  equip- 
ment dealer,  or  write  us  direct. 


CORPORATION 

NORTHAMPTON.  MASSACHUSETTS 


BOXOmCE  October  9,  1961 


19 


This  is  the  glowing  nighttime  facade  of  the  new  Howard  Hodge  Theatre  "theatre."  The  exterior  is  of  tile  and  masonry  and  the  entranceway  is 
in  Midland,  Tex.  Notable  are  the  three  styles  of  letters  used  in  the  of  precast,  matching  terrazzo.  The  hoxoffice  is  set  into  the  building 

theatre  name  and  the  separate  backgrounds  for  each  of  the  letters  in  at  the  right,  under  the  impressive  marquee  with  the  H monogram. 


A GLOWING  NEW  BEAUTY  FOR  WEST  TEXAS 

First  New  Theatre  to  Be  Built  in  Midland  in  15  Years  Is  in  a Shopping  Center 


Dramatically  styled  and  truly 
luxurious  in  appointments,  the  Howard 
Hodge  Theatre  is  the  first  to  be  opened  in 
Midland,  Tex.,  in  15  years.  It  is  the  prop- 
erty of  J.  Howard  Hodge,  Midland  theatre 
operator,  and  RKO  General,  the  latter 
having  recently  purchased  the  theatre  in- 
terests of  Video  Independent  Theatres 
which  was  the  original  owner  with  Hodge. 

Located  in  the  Village  Shopping  Center, 
the  new  theatre  presents  a dominating 
front  to  the  shoppers,  dramatic  in  lights 
and  shadows.  Above  the  scintillating  mar- 
quee and  readerboard,  the  theatre  name  is 
stretched  out  in  three  styles  of  lettering. 
The  word  “theatre”  is  especially  interest- 
ing with  each  letter  mounted  on  a separate 
panel. 

ENTRANCEWAY  PRECAST  TERRAZZO 

The  exterior  is  tile  and  masonry  over 
steel  construction,  and  the  entranceway  is 
of  precast  matching  terrazzo.  The  building 
is  80x170  feet,  with  an  offset  lobby  which 
is  30x50  feet.  The  boxoffice  is  built  into  the 
side  of  this  lobby  at  the  right.  Flooring  in 
the  lobby  is  terrazzo. 

Beyond  this  is  a spacious  lounge  area  in 
French  regency  decor,  with  royal  blue,  gold 
and  white  predominant  in  the  color  motif. 
A custom-loomed  blue  and  gold  carpet  with 
a fleur-de-lis  design  covers  the  floor  from 
wall  to  wall,  with  the  exception  of  a ter- 
razzo strip  in  front  of  the  20-foot-long  re- 


freshment stand.  Counter  facing  and  back- 
bar  are  of  Formica.  A translucent  light 
panel  forms  the  ceiling  over  the  refresh- 
ment stand.  On  the  opposite  side  of  the 
lounge  are  poster  display  cases  and  ter- 
razzo benches. 


The  front  of  the  1,100-seat  auditorium  is 
arranged  in  three  sections,  with  chairs 
fully  upholstered  in  royal  blue  velour  over 
foam  rubber  cushions.  The  loge  section  is 
furnished  with  super-lounger  chairs  with 
reclining  backs.  It  seats  50  persons.  There 


The  Howard  Hodge  auditorium  seats  1,100  persons,  including  the  50  super-lounger  chairs  with  re- 
clining backs  in  the  loge  section.  The  theatre  screen  is  50x20  feet. 


20 


The  MODERN  THEATRE  SECTION 


Custom-loomed  carpet  in  blue  and  gold  features  a fleur-de-lis  pattern  and  adds  a luxurious  touch  to 
the  smart  lobby-lounge.  Of  special  interest  is  the  20-foot-long  refreshment  stand  with  room  for  a large 
quantity  of  additional  stock  in  the  backbar  cabinets.  Merchandise  is  highlighted  by  the  luminous 
panel  immediately  above  the  stand. 


is  no  balcony  in  the  house.  The  specially 
loomed  carpeting  is  repeated  on  the  audi- 
torium aisles.  The  stage  opening  is  52  feet 
wide  and  the  screen  is  50x20  feet. 

Restrooms  are  located  off  the  main 
standee  area. 

The  Howard  Hodge  is  equipped  with  a 
100 -ton  refrigeration  and  heating  unit  for 
year-round  air  conditioning. 


A paved  and  lighted  parking  area, 


CREDITS:  Air  conditioning:  Westinghouse  • 

Carpet:  Alexander  Smith  • Draperies  and  stage 
curtains:  Premier  Studios  • Icemaker:  Scotsman 
• Marquee:  Wagner,  Martin  & Co.  • Lamps  and 
rectifiers:  Strong  • Lenses:  Kollmorgen  • Pro- 
jectors: Simplex  • Screen:  Walker  • Seats: 

American  • Sound:  Altec. 


located  in  front  of  the  theatre  accommo- 
dates 450  automobiles.  There  is  also  a 30- 
foot  corridor,  about  midway  of  the  theatre 
property,  which  connects  the  theatre  park- 
ing area  with  the  Village  Shopping  Center. 

The  Midland  architectural  firm  of 
Pierce,  Norris,  Pace  & Associates  designed 
the  new  theatre. 

Jack  W.  Scales  is  house  manager. 

Hodge,  who  comes  from  a prominent 
West  Texas  theatre  family,  has  been  active 
in  exhibition  most  of  his  life,  and  has  been 
located  in  Midland  since  1931  when  he 
arrived  to  operate  the  former  Grand  The- 
atre which  had  been  opened  by  his  father, 
H.  T.  Hodge,  a pioneer  West  Texas  theatre- 
man,  in  1928. 

In  1934  Howard  Hodge  purchased  the 
Ritz  Theatre  and  formed  his  present  busi- 
ness connections.  Through  the  years, 
Hodge  and  his  associates  have  operated  the 
Yucca,  Ritz,  Tower  and  Rex  hardtops,  plus 
two  drive-ins,  the  Chief  and  Fiesta.  The 
Tower,  built  in  1945-46,  was  the  last  to  be 
built  before  the  new  Howard  Hodge. 

Both  Hodge  and  Mrs.  Hodge  are  active 
in  local  civic,  service  and  social  clubs,  and 
Mrs.  Hodge  has  received  state  and  national 
recognition  for  her  club  and  church  work. 

The  new  theatre  was  given  a first-class 
sendoff  with  full -page  color  advertising  in 
the  newspaper,  much  editorial  coverage, 
three  nights  of  open  house  observances 
for  Midland  and  Pennian  Basin  Empire 
residents,  and  a special  open  house  for  film 
industryites,  press  and  personal  friends  of 
the  owners. 


View  of  a Booth  in  New  Cooper  Cinerama  Theatre 


This  interesting  setup  of  Cinerama  equipment  is  in  one  of  the  three  projection  rooms  in  the  new 
Cooper  Cinerama  Theatre,  Denver,  Colo.  Since  the  Cooper  was  the  first  theatre  in  the  world  to  be 
designed  specifically  for  Cinerama  (see  feature  article.  Modern  Theatre  Section  of  BOXOFFICE,  Sep- 
tember II,  1961)  naturally,  the  preferred  three-booth  system  was  used  and  designed  as  an  integral 
part  of  the  unique  building.  The  projectors  are,  of  course,  made  by  Century  Projector  Corp.,  which  has 
made  a vital  contribution  to  the  success  of  the  Cinerama  process  and  whose  projectors  are  used 
exclusively  by  Cinerama  theatres,  as  well  as  those  showing  Cinemiracle  which  is  a type  of  Cinerama. 
Lamps  and  rectifiers  were  supplied  by  Ashcraft  and  the  sound  is  Cinerama  transistorized. 


INTERCHANGEABLE 

XHtenmtumals 


Unitized  assembly  makes  every  Inter- 
national easily  interchangeable  with 
every  other  chair  of  the  same  style — 
with  no  nuts,  bolts  or  fasteners 
exposed. 

Write  today  for  the  eomplete 
International  story. 


International  Seat  Div. 
Union  City  Body  Co.,  Inc. 
Union  City,  Ind. 


BOXOFTICE  ::  October  9.  1961 


21 


A DOWNTOWN  FUN  SPOT 
MAY  BE  goofy;  BUT  IT 
SURE  PAYS  OFF  AS  AN 
ADDED  INCOME  PROJECT 


M miATURE  GOLF  courscs  and  tram- 
poline centers  are  not  new  to  drive-in  the- 
atres, but  William  C.  Jenkins,  manager  of 
the  year-round  Sky  Drive-In  Theatre,  A- 
drian,  Mich.,  is  one  drive-in  operator  who 
has  found  what  he  considers  an  even  bet- 
ter location  for  such  a fun  spot. 

He  operates  the  J.M.S.  Goofy  Golf  and 
Goofy  Jump  in  downtown  Adrian  in  what 
he  says  “is  the  best  location  that  one  could 


Jenkins  gives  full  attention  to  cross- 
promotion of  the  drive-in  theatre  and  the 
golf  course  and  jump  center.  He  first  uses 
the  40x60  theatre  poster  inserts  in  the 
concessions  stand,  then  moves  them  to 
frames  at  the  boxoffice  and  then  to  the 
club  house  at  the  Goofy  Golf  where  they 
are  posted  at  the  entrance  door  in  a dis- 
play case  (one  of  20  Jenkins  uses  in  the 
city).  He  also  uses  14x36  posters  inside. 


The  club  house  and  trampoline  section  of  the  Goofy  Golf  and  Goofy  Jump  located  in  a corner  section 
(about  one-third  of  an  acre)  of  an  off-street  parking  lot  in  downtown  Adrian,  Mich.  The  miniature 
golf  layout  is  on  the  other  side  of  the  club  house,  across  the  street  from  the  city  hall.  The  fun  spot  is 
operated  by  William  C.  Jenkins,  manager  of  the  Sky  Drive-In  Theatre,  and  theatrical  posters  are 
displayed  in  a poster  frame  at  left  of  the  entrance  door  and  on  the  side  of  the  building. 


want,  and  a self-advertiser  because  of  the 
continuous  passing  parade  of  traffic. 

“We  thought  of  putting  a miniature  golf 
course  out  by  the  theatre,”  Jenkins  said, 
“but  decided  the  downtown  location  was 
a natimal.  The  youngsters  do  not  need 
out-of-town  transportation,  and  with  the 
Y.M.C.A.  across  the  street  from  the  fun 
spot  it  makes  it  a profitable  children’s 
business  during  the  day.” 

The  location  is  further  favored  because 
it  is  in  a wedge-shaped  off-street  parking 
area  for  146  cars,  and  within  two  blocks 
of  other  off-street  parking  areas  with  to- 
tal accommodations  for  431  additional 
cars. 

The  fun  spot  covers  about  15,698  square 
feet,  about  one-third  of  an  acre.  The  club 
house  is  12x20  feet,  the  trampolines  are 
in  an  area  about  45x55  feet  and  the  golf 
course  covers  about  80x120  feet,  leaving 
about  25x40  feet  of  unused  space.  A loud- 
speaker system  has  been  set  up  for  the 
golf  course  and  trampolines,  and  is 
hooked  up  to  be  used  together  or  sep- 
arately. 


Because  of  the  location,  theatre  hand- 
out material  finds  its  way  into  the  hands 
of  patrons  of  the  golf  course  or  trampo- 
lines and  passersby. 

The  different  fairways  sometimes  have 
different  theatre  gimmicks.  For  “Wackiest 
Ship  in  the  Army,”  a wacky  boat  was 
placed  over  one  of  the  fairways  by  the 
street  and  this  drew  attention  from  outside 
passersby  as  well  as  the  players. 

The  Sky  shows  a screen  ad  for  the  fun- 
spot,  and  free  game  tickets  for  golf  are 
given  away  for  special  events. 

Scoreboards  for  Goofy  Golf  carry  the 
ad  of  a nearby  fruit,  candy  and  grocery 
merchant;  an  ad  for  Jenkins’  own  all- 
night  gas,  ice  and  package  meat  station; 
and  one  for  the  Sky  Drive-In  Theatre. 

This  year,  Jenkins  dreamed  up  an  “ad- 
vertising package”  for  local  merchants 
which  included  a screen  ad  at  the  theatre 
and  a display  at  the  Goofy  Golf,  such  as 
the  huge  carton  of  milk  shown  in  one  of 
the  accompanying  pictures. 

To  promote  extra  interest  in  Goofy 
Golf,  Jenkins  holds  special  events,  such 


A section  of  the  Goofy  Golf  19-hole  course  showing 
the  interesting  design  of  some  of  the  hazards  the 
players  must  face.  City  hall  is  in  background. 


as  three-day,  open  tournaments  with 
“Cash  prizes  and  trophies  (for  golfers) 
12  years  old  and  over,  up  to  105!” 

Rules  for  the  tournaments  are: 

“Entry  fee  50  cents  which  includes  first 
round  of  golf  in  tournament.  All  other 
rounds,  if  you  qualify,  30  cents. 

“Each  person  in  the  final  foursome  wins 
$5  cash.  Winner  of  foursome  receives  $20 
additional  cash  and  special  trophy.  Other 
three  also  win  trophies.  No  tie  splits,  ties 
will  be  run  off,  someone  has  to  goof. 

“Players  may  have  to  ‘hang  around’  all 
three  days,  bring  your  lunch.  The  vacant 
area  will  be  set  up  to  relax.  You  must  be 
present  when  called  to  play  or  you  will 
be  disqualified,  no  refunds  on  entry  fee 
once  you  have  signed  up. 

“Starting  foursomes  will  be  posted  three 
days  before  tournament  to  give  idea  about 
what  time  you  play.  Play  will  begin  at 
10  a.  m. 

“Persons  may  be  disqualified  for  mis- 
conduct or  reasons  not  becoming  of  a 
goofer.” 

These  are  mimeographed  on  a cleverly 
headed  and  illustrated  8y2Xll  sheet  of 


The  free  24  sheet  for  "David  and  Goliath"  was 
posted  across  the  entire  front  of  the  Goofy  club 
house  with  a little  alteration.  To  make  way  for  the 
entrance  door,  the  sheet  was  cut  into  two  sections 
and  a hole  was  cut  under  the  "A"  in  David  so  the 
attendant  in  the  club  house  could  have  a peephole 
through  the  covered  window  to  keep  an  eye  on  that 
section  of  the  golf  course.  The  Sky  Drive-In  Theatre 
banner  was  hung  across  the  doorway.  It  made  a 
very  colorful  and  effective  display. 


22 


The  MODERN  THEATRE  SECHON 


After  being  used  as  coming  attraction  displays  in 
the  concessions  building  and  at  the  boxoffice  of 
the  Sky  Drive-In,  these  40x60  posters  were  moved 
to  lighted  frames  on  the  side  of  the  Goofy  Golf  and 
Goofy  Jump  club  house  facing  a one-way  traffic 
street  and  motorists  could  hardly  fail  to  see  them. 

paper  and  require  the  entrant’s  signature. 

Concessions  items  are  sold  at  the  club 
house,  including  socks  and  slippers  for 
jumping  the  trampolines. 

Charges  for  golf  (19  holes)  are  30  cents 
per  person  until  6 p.m.;  50  cents,  after. 
If  a player  hits  his  ball  in  the  nose  of  a 
clown  on  the  19th  hole,  a bell  rings  when 
the  ball  goes  in  and  the  player  wins  a 
free  game  of  golf. 

Trampoline  admission  is  40  cents  per 
person  for  one-half  hour. 

The  golf  course  was  opened  three  years 
ago  and  the  trampolines  were  installed 
in  July,  1960. 

Originally,  there  were  ten  trampolines, 
but  these  are  being  replaced  with  eight 
American  trampolines,  taking  out  two  to 
make  room  for  another  project,  probably 
a batting  range,  next  year. 

The  Goofy  Golf  course,  of  Fiberglas 
construction,  was  installed  complete  by 
Phillips  Amusements,  Inc. 

Jenkins  says:  “Everything  needs  a name, 
and  ‘Goofy’  is  a good  name  for  a minia- 
ture course  with  great  advertising  value. 
Anything  can  happen,  and  one  can  easily 
‘goof’  on  any  obstacle,  thus  affecting  his 
score.  The  J.M.S.  (preceding  the  name  of 
the  course)  represents  initials  of  names 
in  the  family.” 

Jenkins  says  that  the  golf  holds  con- 


sistent, but  the  trampoline  patronage  var- 
ies; however,  in  overall,  they  come  out 
par  to  each  other.  Believing  that  the  golf 
has  the  best  possibilities,  he  is  planning 
to  de  luxe  the  course  for  1962,  keep  the 
eight  trampolines,  and  perhaps  add  the 
batting  range. 

Jenkins  runs  a thriving  drive-in  theatre 
business,  with  plenty  of  promotion  behind 
it,  but  he  believes  that  while  the  gross 
may  not  be  as  large  as  from  the  theatre, 
without  the  large  overhead,  film  rentals, 
etc.,  the  Goofy  profit  margin  is  surely  a 
lot  better. 


A new  merchandising  scheme  devised  by  Jenkins 
this  year  was  an  "advertising  package"  for  local 
merchants.  This  included  a screen  ad  at  the  theatre 
and  an  outsize  display  on  the  fairways  at  the 
Goofy  Golf. 


Franchise  to  Wometco  Affiliate 

Wometco  Enterprises,  Inc.,  has  an- 
nounced that  its  affiliate,  Caribbean  Bot- 
tling Co.,  Ltd.,  in  the  Bahamas  which 
bottles  and  distributes  Pepsi-Cola,  has 
been  granted  a franchise  by  Canada  Dry 
International,  Inc.,  to  bottle  and  distrib- 
ute Canada  Dry  ginger  ale,  tonic,  soda 
and  flavors  in  the  Bahamas. 

The  new  plant  presently  being  built  in 
Nassau,  which  commenced  operation  in 
August,  will  be  used  both  for  bottling  of 
Canada  Dry  pix>ducts  and  Pepsi-Cola. 

Caribbean  Bottling  Co.  has  also  ac- 
quired the  assets  of  Crawford  Bottling 
Co.  of  Nassau,  the  former  holder  of  the 
Canada  Dry  franchise,  in  an  all  cash 
transaction. 


m BEST!! 

PERMANENT 

MOLD" 

UNIVERSAL 

IN-A-CAR 

SPEAKER 


Here's  greater  depth — more  sound  quality.  A new, 
more  attractive  speaker  with  a better  finish  at  no 
increase  in  price!  Special  color  combinations  on 
request.  Also:  Three  other  model  In-a-Car  speakers 
to  choose  from. 


EVERYTHING  FOR  YOUR  DRIVE-IN! 

COMPLETE  LINE  of  Speaker  Replacement 
Parts  & ALL  Types  of  Junction  Box 
Replacements. 

NEED  SPEAKER  CORDS? 

We  Have  ALL  Kinds— Including 
Theft-Proof  Cords! 

No  matter  what  you  need  write,  wire 
or  phone  today  for  full  details  and 
prices  on  all  items. 

DRIVE-IN  THEATRE  MFG.  CO. 

505  W.  9th  Street.  HA  1-8006—1-8007,  Kansas  City.  Mo. 


HERE'S  lY 
DRIVE-INS 
NEED 

Norelco 

70  min 


• BRIGHTNESS  The  Norelco  70  al- 
lows 3 or  4 times  as  much  light  to  pass 
through  as  a 35mm  projector. 

• SHARPNESS  The  70mm  film  image 
is  far  sharper  because  it  is  blown  up 
only  a fraction  as  much  as  the  35mm 
image. 

• ECONOMY  Projectionists  report 
runs  as  high  as  2,000  per  print  with  the 
Norelco  Universal  70/35. 

• FLEXIBILITY  Complete  conversion 
from  70mm  to  35mm  takes  less  than  4 
minutes  with  the  Norelco. 

• RELIABILITY  The  Norelco  70/35  is 
the  most  widely  used,  thoroughly  proven 
70mm  projector  in  the  world. 

• PROFIT  The  dramatic  superiority 
of  70mm  projection  pays  off!  The  best  of 
the  great  boxoffice  attractions  are  being 
released  on  70mm  prints. 


See  your  favorite  theatre  supply 

dealer  today.  ttt  -.t  v j 

' Write  tor  free 

# descriptive  brochure 

niorelco 

f UNIVERSAL 

70/35mm  PROJECTORS 


NORTH  AMERICAN  PHILIPS  COMPANY,  INC. 

MOTION  PICTURE  EQUIPMENT  DIVISION 
100  East  42nd  Street,  New  York  17.  N.  V.  • OX  7- 3GOO 


BOXOFTICE  ::  October  9,  1961 


23 


'^QJLSULSULSLSLSLSLkJLSLSLJLSlJlJLSLSLSLSUULJLSUULSiSUiSLSLSiJ^^ 


NEW 


EQUIPMENT 

and  Developments 


’^(nnrsireinrtnnreinnnnnnnnnnrtrirtnnprsinr^ 


Magnetic  Film  Cabinet  Numbers 
A New  Aid  for  Projectionists 


Lou  Walters  has  developed  new  magnetic 
numbers  for  film  cabinets  to  lessen  the 
chance  of  error  in  the  booth.  The  mag- 
netic numbers  snap  on  and  are  held  tight 
with  a small  magnet  fastened  to  the  back 
of  the  2x2-inch  plastic  card  on  which  they 
come.  Each  set  consists  of  number’s  one 
to  eight  and  four  blanks,  and  includes  a 
wax  pencil.  Sets  are  available  in  red  or 
black;  it  is  suggested  that  red  be  used  for 
Cinemascope  and  black  for  standard  film, 
or  red  for  feature  No.  1 and  black  for  fea- 


ture No.  2.  The  numbers  are  large,  easy  to 
see,  and  easy  to  change  on  the  film  cabinet 
for  each  program. 

In-Car  Speaker  Delivers  Sound 
To  Cars  on  Either  Side  of  Post 

Drive-In  Theatre  Manufacturing  Co.  has 
designed  a two-car  post  speaker  which  de- 
livers quality  sound  to  the  car  on  either 
side  of  the  post,  and  is  now  in  stock.  Ac- 
cording to  company  spokesmen,  the  quality 
of  manufacture  is  excellent,  and  the 
speaker  unit  is  so  mounted  in  the  housing 
that  rain  or  sun  cannot  damage  the  unit 
and  malicious  damage  is  practically  im- 
possible. The  housing  is  so  constructed  that 
a special  screwdriver  must  be  used  to  re- 
move it  from  the  post  adapter.  Drive-In 
Manufacturing  Co.  developed  the  two-car 
speaker  at  the  request  of  theatres  across 
the  country  for  such  a speaker  for  use 
where  there  are  truck  ramps  and  back 
ramps  where  speaker  thefts  have  been 
high.  The  speaker  unit  is  all-weather  and 


USE  UP  ih.s.  CARBONS! 


Full  Refund 
if  not  100% 
Satisfied 


CALI  CARBON  COUPLERS 
Let  You  Bum  All  the  Carbon 

"They're  Expendable" 

The  most  popular  carbon  saver.  Used  by  more 
theatres  than  ALL  other  makes  COMBINED. 

Pet  Hundred,  postpaid:  Not  Packed  in 
Mixed  Sizes. 

6mtn  $2.75  8mm  $3.25 

7mm  $3.00  9mm  $4.00 

No  worrying  about  injury  to  high  priced  car- 
bon savers.  Burn  ’em  up,  you  still  profit 


FOR  ROTATING  CARBONS 
lOmm  or  11  mm  EXTENDER  KITS 
Complete  for  2 lamps  $8.50 

They  save  25%  or  more  of  carbon  costs. 


Most  economical  carbon  saver  you  ever  used!  ,/ 

CALI  Products  Company 


3719  Marjorie  Way 


Sacramento  20,  Calif 


The  WORLD'S  LARGEST  Producer  of  Carbon  Savers 


At  all  progressive  theatre  supply  houses. 


1955 


• • • 


PRICES 


1961 


These  1955  prices  had  to  be  raised  on  October  1st  to  conform  to  a raise  in  all  our  present 
costs;  this  is  our  first  change  in  six  years. 


? *?e  ca.Kt 

HEYER- SHULTZ 
UNBREAKABLE 

TOP  SCREEN 
ILLUMINATION 

METAL 

REFLECTORS 

See  Your 

Theatre  Supply  Dealer 

^ WH.L  NOT  " REFINtSHlNG 

PIT  OR  TARNISH  SERVICE 

— >--«>-Manuractured  by 

HE YER-SHULTZ,  Inc,  Cedar  Grove,  N.  J. 

fungus-proof  and  carries  a two-season 
warranty,  with  a trade-in  value  after  war- 
ranty expiration.  A special  transformer  is 
wired  directly  to  the  speaker  unit,  with  two 
ohmage  leads  on  the  primary  side,  one  for 
2,500  ohms  and  one  for  7,500  ohms.  Since 
volume  controls  are  not  installed,  there  is 
nothing  for  patrons  to  tamper  with.  In  a 
large  circuit  installation  the  speakers  were 
hooked  to  a master  volume  control  in  the 
booth  and  the  sound  regulated  by  the 
projectionist. 


New  Candy  Treat  to  Offer 
At  Theatre  Concessions 


“Butterscotch  Imps”  is  the  newest  addi- 
tion to  the  line  of  “Bike”  candy  bars.  The 
ten-cent  package  contains  three  individual 
pieces,  and  the  confection  consists  of  a 
buttercream  caramel  center,  generously 
covered  with  whole,  freshly  roasted  Spanish 
peanuts,  and  then  a butterscotch  coating. 
The  unusual  and  pleasing  combinations  of 
flavors  and  textures  has  met  with  wide- 


THERMOLATOR 

INKAR  HEATERS 


Make  Your 
Cash  Registers 

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400  ar  500  Waft 
Foreed-Air  Heat- 
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for  Your  Theotre 
—230,  208  or  115 
Volts. 


THERMOLATOR 
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AND  WIRING  CAN  BE  LEASED. 

Now  You  Too,  Can  Stay  Open  All 
Year  For  Bigger  Profits! 

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Write,  Wire  or  Call 

THERMOLATOR  CORPORATION 

1628  Victory  Blvd.  Glendale,  Calif. 


24 


The  MODERN  THEATRE  SECTION 


spread  acceptance  in  the  initial  distribution 
of  the  new  bar,  according  to  Paul  F.  Beich 
Co.  Butterscotch  Imps  are  now  being 
packed  24  count  to  a box,  12  boxes  to  a 
shipment,  and  also  in  ten-count  pack  for 
the  vending  trade.  Both  packs  are  very 
profitable. 

A "Do-It-Yourself"  Kit 
For  Restroom  Maintenance 


Theatre  restroom  maintenance  is  made 
easy  with  the  new,  self-service  “Sani-Kitt” 
now  being  produced  by  Plunkett  Chemical 
Co.  Designed  for  easy  use,  the  “Sani-Kitt” 
contains  everything  needed  for  complete 
washroom  care : special  Plunkett  chemicals, 
scouring  powder,  steel  wool,  sponge,  mop 
and  plastic  gloves.  Complete  instructions 
are  included  so  that  even  an  untrained 
employe  can  quickly  learn  to  do  a profes- 
sional job  in  minutes,  for  just  pennies  a 
day,  the  manufacturer  says.  Included  in 
the  kit  are  ample  supplies  to  maintain  an 
average  washroom  for  90  days  or  more. 
These  include:  Plunkett  “PC-150,”  a power- 
ful liquid  scale  and  stain  remover  contain- 
ing a germ  killer;  Sanoform  “SC-2,”  a 
combination  disinfectant,  deodorant  and 


DRIZZLE  CARD® 

Now  Selling  at  Drive-Ins 
Coast  to  Coast 


The  Drizzle  Card,  auto-rain-visor,  is  now  being 
sold  at  Drive-Ins  from  coast  to  coast.  It  not 

only  sells  well  but  helps  sell  your  other  lines 

by  encouraging  patrons  to  come  out  on  rainy 
nights.  You  know  that  even  the  threat  of  rain 
is  enough  to  keep  some  people  at  home.  You 
con  overcome  this  by  running  a film  trailer  on 
your  screen  telling  your  patrons  they  can  now 
buy  a Drizzle  Gard  if  it  happens  to  rain.  No  need 
to  run  the  windshield  wiper  oil  through  the 

show  anymore.  No  need  to  stay  at  home.  The 
Drizzle  Card  is  inexpensive  and  easy  to  attach. 
Like  an  umbrella  it  can  be  used  again  and 

again.  Patrons  buy  the  Drizzle  Gard  at  the  re- 
freshment counter  and  attach  it  themselves.  It 
is  as  simply  sold  as  a candy  bar  and  produces 
a profit  for  the  theatre  as  well  as  providing  the 
customers  with  a convenience  that  permits  them 
to  potronize  your  Drive-In  on  rainy  nights  in 
comfort. 

Make  Drizzle  Cards  available  to  your  customers. 

For  full  details  write  to 

DRI-VIEW  MANUFACTURING  CO. 

2223  Paris  Drive,  Louisville  18,  Ky. 


fungicide  to  control  harmful  bacteria: 
Plunkett  “Renovene,”  labor-saving  solvent 
cleaner  and  polish  for  sinks,  which  removes 
lime  and  soap  scum;  and  Plunkett  “Klen- 
sine”  grease  solvent  for  cleaning  out  traps 
and  drain  pipes.  Regular  use  of  the  sup- 
plies in  the  kit  will  provide  effective  pre- 
ventive maintenance,  extending  the  life  of 
plumbing  fixtures,  and  help  to  prevent 
costly  stoppages  and  breakdowns. 

Burglar  Alarm  System  to  Foil 
Vandals  at  Drive-In  Theatres 


Eprad,  Inc.,  announces  a new,  low-priced, 
easy-to-install  protection  system  for  drive- 
in  theatres  called  the  “Watch-Dog  Burglar 
Alarm.”  The  system  is  designed  to  prevent 
vandalism  in  the  concessions  building,  such 
as  wrecking  of  equipment,  spillage  of  drink 
syrups,  spoilage  of  other  refreshment  items, 
etc.  To  keep  costs  down,  it  has  been  de- 
veloped as  a “minimum  security”  system, 
because  while  a “professional”  might  be 
able  to  beat  the  system,  “it’s  the  ‘amateurs’ 
who  do  all  the  damage,”  according  to  Jim 
McSorley,  Eprad  marketing  manager.  The 


system  works  this  way:  When  the  theatre 
closes,  the  system  is  turned  on  with  a spe- 
cial key  (the  same  key  turns  the  system 
off  just  before  opening) . When  the  sys- 
tem is  on,  if  anyone  jimmies  open  a door 
or  window,  floodlights  go  on,  and  a giant 
bell  clangs.  The  basic  system  consists  of 
four  units  . . . (1)  a master  control  which 
wall-mounts  inside  the  building,  (2)  a key 
switch  unit  which  mounts  outside  the 
building,  (3)  a special,  low-voltage,  ten- 
inch  bell  which  mounts  inside  the  building 
and  (4)  three,  3x6-inch  signs  to  mount  on 
doors.  In  addition,  the  theatre  will  need  to 
purchase  one  “contactor”  for  each  window 
and  door  in  the  concessions  building 
(double  doors  take  two.) 

Electric  Dimmer  Equipped  With 
Silicon-Controlled  Rectifier 


A new  type  of  electric  dimmer,  equipped 
with  a silicon-controlled  rectifier,  for  use 
in  theatres  and  television  studios  has  been 
introduced  by  Tokyo  Shibaura  Electric 
Co.  and  is  now  in  use  at  Nippon  Hoso 
Cor)tinued  on  following  page 


How  much  should  you 
pay  for  In-A-Car  Speakers? 

there* s only  one  true  measure  . . • 


You  pay  for  speakers  by  the  year;  you  should  buy 
them  the  same  way. 

There  are  real  differences  in  speakers.  Many 
speakers  have  to  be  replaced  or  repaired  every 
year  or  two.  Contrast  this  with  speakers  like 
Ballantyne  Dub’l-Cones,  where  large  numbers 
have  actually  been  in  use  for  6-8  years.  The  real 
cost  is  obvious.  At  Ballantyne  we’ve  concentrated 
on  building  a line  of  long-hfe  speakers.  We  have 
a complete  line,  from  the  lowest  cost  right  on  up. 
We  build  speakers  that  can  take  it  in  severe 
weather.  We  build  speakers  that  can  withstand 
shock  damage  and  rough  handling.  And  we  build 
them  to  produce  sound  that  enhances  the  motioi 
picture. 

For  full  information  write 


allantyne 

BALLANTYNE  INSTRUMENTS  AND  ELECTRONICS,  INC. 


A DIVISION  OF  ABC  VENDING  CORPORATION 
AREA  CODE  402  PHONE  342-4444  1712  JACKSON  ST.  OMAHA  2.  NEBRASKA 


BOXOFTICE  ::  October  9,  1961 


25 


NEW  EQUIPMENT,  DEVELOPMENTS 

Continued  from  preceding  page 

Kyokai  and  the  Tokyo  Broadcasting  Sys- 
tem. Push-button  controls  permit  one-man 
operation  of  the  dimmer  which  has  a 
capacity  of  10  kilowatts.  A one-kilowatt 


KILL  THE  CHILL 

-you’ll  fill 
the  till ! 


OT-SHOT 


IN-CAR 
H EATER 


ELECTRIC 

• heats  quicker  . . . 

• circulates  more  heat  faster  than  any 
heater  available— yet  costs  no  more! 

Why  let  your  theatre  investment  lie 
idle  6 months  a year  when  another  10% 
investment  (Hot-Shots  and  wiring)  will 
double  your  yearly  return? 


1214  Cherry  St.,  Toledo,  Ohio 


SOLD  NATIONALLY  thru  theatre  supply  deolers 


it's  still 

POBLOCKI 

This  is  your  opportune  time  to 
modernize  & increase  profits. 

30  YEARS 

EXPERIENCE  IN  THE 
MANUFACTURE  & ERECTION 
OF 

• MARQUEES 

• SIGNS 

• BOXOFFICES 

• VITREOUS  porcelain 
enamel  FRONTS 

• POSTER  CASES 

we  invite  you  to 
write  for  information. 

POBLOCKI  AND  SONS 

3238  W.  PIERCE  ST, 
MILWAUKEE  15,  WISCONSIN 


unit  is  shown  (right)  on  top  of  the  cabinet. 
The  control  console  (left)  permits  a wide 
range  of  light  control.  Unlike  thyratron 
types  which  cause  a ten-volt  voltage  drop 
requiring  transformers,  the  silicon-con- 
trolled rectifier  causes  only  a 1.5-volt  volt- 
age drop,  making  transformers  unneces- 
sary. In  addition,  the  new  Toshiba  system 
eliminates  “lamp  singing”  which  plagued 
older  types  of  dimmers. 

Incandescent  Follow  Spotlight 
With  Floor  or  Wall  Mounts 

The  Troupit  Baby  Spot  is  a new,  incan- 
descent follow  spotlight  for  theatres,  utiliz- 
ing a 1,000-watt  projection  bulb,  just  an- 
nounced by  Strong  Electric  Corp.  It  has 
a suggested  operating  range  of  from  20  to 
70  feet,  although  it  may  be  efficiently  used 
at  from  ten  feet  to  project  354  foot  candles, 
up  to  70  feet  to  project  six  foot  candles. 
At  ten  feet,  the  maximum  diameter  spot  is 


four  feet  and  the  smallest  25  inches.  The 
Troupit  comes  complete  with  two-element 
lens  system,  aluminized  metal  reflector, 
porcelain  mogul  base  socket,  nichrome  steel 


Carbon  Cost 

Reduced 

With  'LITTLE  MISER' 

CARBON  SAVERS 

1 

CARBON  STUB 

CARBON  SAVB 

1 

THIS  IS  HOW  THEY  Will  lOOK  WHIN  PUT  TOOETHIl 

9mm,  10mm,  11mm  siie $3.00  each 

13.6mm  size  $4.50  each 

Order  direct  if  your  supply  house  does  not  stock 

LOU  WALTERS 

8140  Hunnicut  Rd.,  Dallas  28,  Texas 

iris,  stand,  switch  and  lead  cord.  A spot 
focus  adjustable  knob  and  vertical  tilt 
locking  pivot  are  also  provided.  The 
Troupit  permits  a horizontal  sweep  of  360°, 
and  an  upward  or  downward  tilt  of  36°. 
The  height  is  adjustable  upward  to  20 
inches.  In  addition  to  the  standard  floor 
base  with  casters — wall,  ceiling  and  balcony 
rail  mounts  are  available,  as  is  a table 
model. 


New  Cup  Design  in  Various 
Sizes  for  Pepsi-Cola 


William  Joachim,  industrial  designer, 
and  Max  Lomont,  art  director  for  the 
Pepsi-Cola  Co.,  have  redesigned  the  Pepsi 
cup  in  keeping  with  the  company’s  new  ad- 
vertising which  creates  a modern,  youthful 
and  graceful  Pepsi  personality.  The  new 
cup,  soon  to  be  available  nationally  in  vari- 
ous sizes,  features  red  lettering  and  a 
sequential  pattern  of  blue  circular  dots. 


Readers'  Service  Bureau  coupon  at  right. 


FINE  CUSTOM 
WOODWORKING 

Butler  Fixture 
&L  Mfg.  Co. 

WEST  5-4623 
2323  SOUTH  LIPAN  ST. 
DENVER  23,  COLORADO 


Changeable  Letters 

STANDARD  or  BALLOON 


Attraction  Boards  Avail- 
able. Write  for  literature 
and  Prices. 


1712  JACKSON  ST. 
OMAHA  2.  NEBRASKA 


BALUNTYNE  INSTRUflENTS  AND  ELECTRONICS.  INC. 
A DrVISION  OF  ksc  VtNCMNC  CORPORATION 


26 


The  MODERN  THEATRE  SECTION 


CONDENSED  INDEX  OF  PRODUCTS 


Page 


ATTRACTION  BOARDS  AND 
LETTERS 

Ballantyne  Instruments  & 

Electronics,  Inc 26 

Wagner  Sign  Service,  Inc 3 

ATTRACTION  SIGNS 
Dura  Engraving  Corp 18 

AUTO  RAIN-VISORS 
Dri-View  Mfg.  Co 25 

BARBECUED  MEATS 

Silver  Skillet  Pood  Products  Co 12 

BOXOFFICES 

Poblocki  & Sons 26 

BUTTER  DISPENSER 

Server  Sales,  Inc 10 

BUTTER  SERVER 

Server  Sales,  Inc 10 

CANDY 

Reese  Candy  Co 10 

CARBON  SAVERS 

Cali  Products  Co 24 

Phillips  Electro  Extensions 18 

Lou  Walters  Projector 
Repair  Service 26 

CARPETING 

National  Theatre  Supply 16 

COTTON  CANDY  MACHINE 

Gold  Medal  Products  Co 12 

DECORATIVE  MILL  WORK 

Butler  Fixture  & Mfg.  Co 26 

DRINK  DISPENSERS 

Continental-Apco,  Inc 9 

Perlick  Co 13 

Steel  Products  Co 12 

DRINKS,  SOFT 

Coca-Cola  Co 5 

Pepsi-Cola  11 

DRINK  VENDING  MACHINES 

Continental-Apco,  Inc 9 

Perlick  Co 13 

Steel  Products  Co 12 

DRIVE-IN  THEATRE  EQUIPMENT 
Ballantyne  Instruments  & 

Electronics,  Inc 25,  26 

Drive-In  Theatre  Mfg.  Co 23 

FILM  CEMENT 

Fisher  Mfg.  Co 18 

FRAMES,  OUTDOOR  DISPLAY 
Romar-Vide  Co 12 

FRONTS,  PORCELAIN  ENAMEL 
Poblocki  & Sons 26 

GLASS  & CHROME  CLEANER 

Kinner  Products  Co 18 

HEATERS,  IN-CAR 

Eprad,  Inc 26 

Thermolator  Corp 24 

MARQUEES  & SIGNS 

Poblocki  & Sons  26 

PLAYGROUND  EQUIPMENT 

Phillips  Amusement,  Inc 8 

POPCORN  EQUIPMENT  & SUPPLY 
Manley,  Inc 13 

POPCORN  SCOOPS 

Speed  Scoops  13 

POPCORN,  SEASONED 

National  Oats  Co 10 

POSTER  CASES 

Poblocki  & Sons  26 


BOXOFTICE  October  9,  1961 


Poge 


PROJECTION  ARC  LAMPS 

C.  S.  Ashcraft  Mfg.  Co  14 

Strong  Electric  Corp 2 

PROJECTION  LENSES 
Kollmorgen  Corp 19 

PROJECTOR  CARBONS 

Diamond  Carbons  26 

National  Carbon  Co 15 

PROJECTORS,  70/35mm 

North  American  Philips  Go 23 

RECTIFIERS,  SILICON 

Kneisley  Electric  Co 18 

REFLECTORS 

Bausch  & Lomb  Optical  Co 17 

Heyer-Shultz,  Inc 24 


Page 

SEATING,  THEATRES 
International  Seat  Corp 21 

SNO-CONES 

Samuel  Bert  Mfg.  Co 13 

Gold  Medal  Products  Co 12 

SPEAKER  CORDS 

Drive-In  Theatre  Mfg.  Co 23 

SPEAKERS,  IN-CAR  FOR 
DRIVE-INS 

Ballantyne  Instruments  & 

Electronics,  Inc 25 

Drive-In  Theatre  Mfg.  Co 23 

Motiograph,  Inc 17,  18 

SPEAKER  REPLACEMENT  PARTS 
Drive-In  Theatre  Mfg.  Co 23 


Clip  and  Mail  This  Postage-Free  Coupon  Today 


FOR  MORE  INFORMATION 


This  form  is  designed  to  help  you  get  more  information  on  products  and  services 
advertised  in  this  issue  of  The  Modern  Theatre  Section,  or  described  in  the  "New 
Equipment  and  Developments"  and  "Literature"  and  news  pages.  Check:  The  adver- 
tisements or  the  items  on  which  you  want  more  information.  Then:  Fill  in  your  name, 
address,  etc.,  in  the  space  provided  on  the  reverse  side,  fold  as  indicated,  staple  or 
tape  closed,  and  mail.  No  postage  stamp  needed. 


ALPHABETICAL  INDEX  OF  ADVERTISERS,  Issue  of  October  9, 1961 

Page 


Page 


□ 

□ 

□ 

□ 

□ 


□ 

□ 

□ 

□ 

□ 

□ 

□ 

□ 

□ 


Ashcraft  Mfg.  Co.,  C.S 14 

Ballantyne  Inst.  & Elec.,  Inc 25,  26 

Bausch  & Lomb  Optical  Co 17 

Bert  Mfg.  Co.,  Samuel  13 

Butler  Fixture  & Mfg.  Co 26 

□ Cali  Products  Co 24 

□ Coca-Cola  Co 5 

□ Continental-Apco,  Inc 9 

□ Diamond  Carbons  Co 26 

Dri-View  Mfg.  Co 25 

Drive-In  Theatre  Mfg.  Co 23 

Dura  Engraving  Corp 18 

Eprad,  Inc 26 

Fisher  Mfg.  Co 18 

Gold  Medal  Products  Co 12 

Heyer-Shultz,  Inc 24 

International  Seat  Corp 21 

Kinner  Products  Co 18 

□ Kneisley  Electric  Co 18 

□ Kollmorgen  Corp 19 

□ Manley,  Inc 13 


□ Motiograph,  Inc 17,  18 

□ National  Carbon  Co 15 

□ National  Oats  Co 10 

□ National  Theatre  Supply  16 

□ North  American  Philips  Co 23 

□ Pepsi-Cola  Co H 

□ Perlick  Co 13 

□ Phillips  Amusement,  Inc 8 

□ Phillips  Electro  Extensions  18 

□ Poblocki  & Sons  26 

□ Reese  Candy  Co 10 

□ Romar-Vide  Co 12 

□ Server  Sales,  Inc 10 

□ Silver  Skillet  Food  Products  Co 12 

□ Speed  Scoop  13 

□ Steel  Products  Co 12 

□ Strong  Electric  Corp 2 

□ Thermolator  Corp 24 

□ Wagner  Sign  Service,  Inc 3 

□ Walters  Projector  Repair  Service,  Lou  ..  26 


NEW  EQUIPMENT  and  DEVELOPMENTS 

Page 


Page 


□ Magnetic  Film  Cabinet  Numbers  24 

□ In-Car  Speaker  for  Two  Cars  24 

□ "Butterscotch  Imps"  Candy  Bar  24 

□ Restroom  Maintenance  Kit  25 


□ Drive-In  Burglar  Alarm  25 

□ Electric  Dimmer  With  Silicon- 

Controlled  Rectifier  25 

□ Incandescent  Follow  Spotlight  26 


□ New  Cup  Design  for  Pepsi-Cola  26 


LITERATURE 

Page 

□ BalCOLD  Data  Brochure  E-35  19 


OTHER  NEWS  OF  PRODUCTS  AND  EQUIPMENT 

Page 

□ No.  3 De  Luxe  Snow  Cone  Machine  13  □ Goofy  Golf  

□ American  Trampolines  22,  23 


Page 
22,  23 


period  of  1961  which  ended  August  31. 


about  PEOPLE  / and  PRODUCT 


John  P.  Grady,  formerly  director  of 
marketing  operations  of  the  Lily-Tulip 
Cup  Corp.,  has  been  named  to  the  newly 
created  position  of  vice-president-sales.  In 
his  new  position,  Grady  will  continue  to 
operate  within  the  general  structure  of  the 
marketing  division,  with  primary  responsi- 
bility for  the  corporation’s  overall  sales  pro- 
gram. He  will  report  to  Fen  K.  Doscher, 
vice -president-marketing  and  director  of 
Lily-Tulip.  Grady  joined  the  corporation 
in  1957. 

A STUDY  JUST  completed  by  the  Popcorn 
Institute  shows  that  popcorn  consumption 
during  the  12-month  period  ending  June 


30  reached  an  all-time  high.  Sales  were  30 
per  cent  higher  than  during  the  corres- 
ponding 12-month  period  in  1959  and  1960. 

Popcorn  Institute  Executive  Director, 
William  E.  Smith,  predicted  that  “judging 
from  sales  this  year  as  compared  to  last,  it 
seems  certain  that  Americans  will  consume 
a record  quantity  of  popcorn  in  1961 — well 
over  300  million  pounds.” 

Dr  Pepper  Co.’s  syrup  sales  in  August  set 
a new  all-time  record  for  that  month, 
climbing  nearly  10  per  cent  over  the  pre- 
vious record  August  of  1960.  The  company 
reported  a cumulative  increase  of  approxi- 
mately 9 per  cent  for  the  eight-month 

1 


Charles  A.  Callard  has  been  appointed 
national  manager  of  the  fountain  sales 
department  for  Coca-Cola  Co.,  with  head- 
quarters in  Atlanta,  to  succeed  Harold  S. 
Sharp  who  now  assumes  staff  responsi- 
bilities. Callard  has  been  regional  man- 
ager for  the  fountain  sales  department 
with  headquarters  in  Baltimore.  He  has 
been  with  Coca-Cola  since  1926,  and  all  of 
his  service  has  been  in  the  fountain  sales 
department  with  the  exception  of  two 
years  in  the  advertising  department. 

An  attendance  of  approximately  8,000 
persons  is  expected  by  the  National  Auto- 
matic Merchandising  Ass’n  during  its  an- 
nual convention  and  trade  show  at  the  Mc- 
Cormick Plaza,  Chicago,  October  28-No- 
vember  1.  The  assembly  will  celebrate  the 
75th  anniversary  of  automatic  vending  in 
the  United  States. 

Dr.  Cecil  B.  Hartley  is  the  new  di- 
rector of  quality  control  research  and  de- 
velopment for  the  Curtiss  Candy  Co. 

William  S.  Fujimura  and  Edward  W. 
Schreiner  have  been  appointed  section 
heads  of  Bausch  & Lomb’s  photographic 
and  projection  research  and  development 
department,  according  to  annoimcement 
by  John  Hayes,  director  of  optical  design 
and  special  products. 


BOXOFFICE-MODERN  THEATRE: 

Send  me  more  information  about  the  products  and  articles  checked  on 
the  reverse  side  of  this  coupon. 

Name Position 

Theotre  or  Circuit 


Seating  or  Car  Capacity. 


HENRY  HEIDE  PLANT 


Street  Number 


City Zone State 

Fold  along  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


HAVE  YOU  MADE  ANY  IMPROVEMENTS  LATELY? 

We’d  like  to  know  about  them  and  so  would  your  fellow  exhibitors. 
If  you’ve  installed  new  equipment  or  made  other  improvements  in  your 
theatre,  send  us  the  details — with  photos,  if  possible.  Or  if  you  have 
any  tips  on  how  to  handle  some  phase  of  theatre  operations,  concessions 
sales,  etc. — faster,  easier  or  better — let  other  showmen  in  on  them.  Send 
th  is  material  to: 

The  Editor 

MODERN  THEATRE 


Fold  along  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


BUSINESS  REPLY  ENVELOPE 

First  Class  Permit  No.  874  - Section  34.9  PL&R  - Kansas  City,  Mo. 


BOXOFFICE-MODERN  THEATRE 

825  Van  Brunt  Blvd. 

KANSAS  CITY  24,  MO. 

THIS  SIDE  OUT 


Continued  from  page  12 

versatile  and  widely  used  flexible  packag- 
ing machine. 

The  company  was  founded  in  1869.  Her- 
man L.  Heide,  who  is  now  board  chairman, 
is  the  only  surviving  son  of  the  founder. 
Andrew  H.  Heide  is  chief  executive  officer 
as  well  as  president.  Two  other  third- 
generation  members  of  the  family  active  in 
the  business  are  Vincent  H.  Heide,  execu- 
tive vice-president,  and  Victor  H.  Heide, 
vice-president  and  secretary.  The  family’s 
fourth  generation  is  represented  by  Phillip 
E.  Heide,  great-grandson  of  the  founder 
and  son  of  Andrew,  who  recently  joined 
the  company. 

Heide  candies  and  bakers  products  are 
known  throughout  the  world.  Such  brands 
as  JuJubes,  Jujyfruits,  Chocolate  Sponge, 
Diamond  Licorice  Drops,  Darling  Creams 
and  Red  Hot  Dollars  are  registered  in  over 
30  countries. 

Genuine  Almond  Paste,  a bakers  and 
confectioners  product,  first  made  com- 
mercially by  Henry  Heide,  has  won  Gold 
medals  for  excellence  in  worlds’  fairs  in 
Europe  and  America.  It  was  the  principal 
ingredient  of  the  icing  on  President  Ken- 
nedy’s Inaugural  Ball  cake. 

Company  officials  have  had  leading  roles 
in  the  confectionery  industry.  Henry  Heide 
sr.  was  a founding  member  of  the  National 
Confectioners  Ass’n  and  an  early  president. 
His  son,  William  F.  Heide,  also  served  as 
president  of  the  NCA.  Both  Herman  L.  and 
Andrew  H.  Heide  have  been  NCA  directors. 
William  F.  and  Andrew  H.  Heide  have  both 
been  president  of  the  New  York  State  Ass’n 
of  Confectionery  and  Chocolate  Manu- 
facturers. 


The  MODERN  THEATRE  SECTION 


I 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHARI 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 

THE  GUIDE  TO 


I 


i 


Good  Sign  Work  Is  Key  to  Outstanding  Store  Tieup 


Ex-Sign  Painter-Manager 
Makes  Montgomery  Ward 
Sale  Serve  as  Complete 
'Homicidal'  Campaign 

When  a theatre  operator  possesses  a 
familiarity  with  sign  painting  and  phras- 
ing, he  is  a couple  of  jumps  ahead  when 
it  comes  to  obtaining  good  merchant  tie- 
ups,  and  when  he  is  a good  sign-painter 
himself,  he  practically  has  it  made. 

Such  a theatreman  who  can  compose 
strong  selling  lines  and  put  them  on  dis- 
play paper  in  eye-catching  fashion  en- 
joys a favored  status,  and  outstanding  co- 
operative promotions  come  his  way. 

IN  TRADE  14  YEARS  AGO 


Forty-foot  sign  hung  clear  across  the  Montgomery  Ward  store  in  Washington,  Pa.,  was  one  of  many 
in-store  signs  proclaiming  the  "Homicidal"  sale. 


For  example.  Bill  Wilson,  manager  of 
the  Penn  Theatre  at  Washington,  Pa.,  was 
a sign  painter  before  he  entered  the  thea- 
tre business  14  years  ago,  and  still  takes 
paints  and  brushes  and  puts  out  attrac- 
tive signs,  etc.  This  ability  to  take  the 
slogan-maker’s  slant,  to  talk  in  terms  of 
sales  messages,  helped  him  achieve  an 
outstanding  co-op  arrangement  with  the 
Montgomery  Ward  store  which  was  a 
whole  theatre  campaign  itself. 

And  the  cost  was  confined  to  100  passes, 
put  up  for  a giveaway  at  the  store. 

THE  BOSS  IS  DEAD  . . . WE’VE 

MURDERED  HIM  WITH  THESE 

LOW  PRICES!  THREE  BIG  DAYS 
Don’t  Miss  Our  Big 

‘HOMICIDAL’  SALE! 

This  sales  message  appeared  in  banner 
lines  across  double  spread  and  page  ads 
in  color  in  the  newspaper,  in  90  spots  on 
the  radio,  in  signs  all  over  the  store  and 
again  in  display  windows. 

RED  DAGGER  ON  AD 

The  familiar  dagger  of  the  film  ap- 
peared in  red  “dripping”  across  the  page 
ads,  and  substituted  for  the  first  “I”  in 
spelling  of  the  title  “HOMICIDAL”  on 
signs,  etc. 

Manager  Wilson  helped  design  the  signs 
and  windows  in  the  store.  The  tieup  got 
under  way  nine  days  in  advance  of  “Homi- 
cidal” at  the  Penn  Theatre  with  a store 
window  display,  six  sheets  on  the  walls  and 
a 40-foot  sign  stretched  across  the  center 
of  the  store. 

Wilson  had  a lobby  display  on  the  film 


Signs  in  this  window  display  on  Ward's  "Homicidal" 
sale  were  arranged  by  Penn  Theatre  Manager  Bill 
Wilson. 


four  weeks  in  advance,  which  was  moved 
outside  during  the  run.  This  featm-ed  the 
distributor’s  Coward’s  Corner,  plus  an  orig- 
inal addition  by  Wilson  which  consisted 
of  a divan  from  Ward’s  with  a dummy 
reclining  on  it,  and  proper  signs  painted 
by  Wilson  (see  accompanying  photo)  re- 
ferring to  the  sale  and  the  murder. 

The  newspaper  page  ads  were  striking. 

(Continued  on  next  page) 


At  top  is  the  complete  lobby  display  featuring  dis- 
tributor Coward's  Corner,  plus  the  divan  and  dummy 
added  by  Manager  Wilson.  Note  the  sign  on 
dummy  in  top  photo,  and  another  on  the  back  of 
the  divan  in  bottom  photo,  both  done  by  Wilson. 


BOXOFFICE  Showmandiser  : : Oct.  9,  1961 


— 161  — 


1 


Good  Sign  Work  . . . 


Twins  Capture  Spotlight  in  Promotions 
For  Parent  Trap'  and  On  the  Double' 


Twins  got  their  chance  to  enter  the  spot- 
light in  many  cities  where  “The  Parent 
Ti-ap,”  and  “On  the  Double,”  which 
also  is  based  on  a look-alike,  played.  The 
Schine  circuit  Reel  News  reports  several 
promotions  involving  twins  which  gave 
“The  Parent  Trap”  a push. 

Herb  Brown,  manager  of  the  Eckel  The- 
atre in  Syracuse,  N.Y.,  promoted  “a  won- 
derful” Twin  Parade  to  the  theatre  for  the 
opening  of  “Parent  Trap.”  Nearly  50  sets 
of  twins  participated  in  this  exciting  phase 
of  the  campaign.  Brown  contacted  the 
president  of  the  Twin  and  Triplet  Club  in 
Syracuse,  and  w'as  able  to  enlist  the  as- 
sistance of  the  twins  and  their  mothers. 
They  all  turned  out  for  the  parade  and,  as 
you  might  imagine,  the  effect  upon  down- 
town Syracuse  was  almost  electric.  Herb 
arranged  with  a local  band  to  lead  the 
parade,  and  behind  them  came  the  twins 
being  pushed  in  double  perambulators  by 
their  mothers.  The  entire  effect  was  de- 
lightful and  hundreds  of  people  in  the 
street  and  in  buildings  were  enthralled; 

PARADE  ON  TV  STATIONS 

Two  television  stations  gave  the  parade 
complete  coverage  and  mentioned  it  on 
their  6:30  and  11:00  p.m.  newscasts.  In 
addition,  the  Syracuse  newspapers  picked 
it  up  and  gave  the  stunt  a four-column 
spread.  Prizes  were  promoted  from  the 
local  Five  and  Ten  and  awarded  to  the 
handsomest  twins,  prettiest  twins,  young- 
est twins,  and  most  look-alike  twins. 
Brown  also  arranged  a tieup  with  the  Real 
Color  Photo  Co.  He  sold  them  on  the  idea 
of  having  a “Summer  Fun”  color  contest 
based  on  the  camping  aspect  of  “The  Par- 
ent Trap.”  The  photo  company  awarded  a 
first  prize  of  a $169  movie  outfit,  a second 
prize  of  $50,  a third  prize  of  $25,  plus  other 
smaller  prizes! 

To  tee  off  the  contest,  the  photo  com- 
pany ran  a 3-col.  10-inch  ad  explaining 
the  contest  and  giving  substantial  mention 
of  “Parent  Trap.”  In  addition  to  this  ad, 
a flyer  with  the  ad  copy  was  placed  in 
every  photo-finished  envelope  that  goes  out 
to  the  customer.  This  represented  about 
1,500  bags  a week  which  delivered  “The 
Parent  Trap”  message. 

A CARNATION  TIEUP 

Because  of  a key  scene  in  the  picture 
showing  the  twins  reaching  for  a carton 
of  Carnation  milk.  Brown  was  able  to  tie 
in  with  the  Carnation  Milk  Co.  This  re- 
sulted in  a display  in  each  of  the  P&C 
supermarkets  in  the  area  and  a “Parent 
Trap”  ad  in  the  P&C  weekly  spread.  Disc 
jockeys  plugged  the  hit  tunes  from  the  pic- 
ture, and  letters  and  postcards  were  sent 
to  the  summer  girls  camps  in  the  Syracuse 
area. 

Manager  Ron  Carnicom  of  the  Bucyrus 
fOhio)  Theatre  contacted  the  mayor  of 
Bucyrus  and  persuaded  him  to  issue  a 
Twins  Day  proclamation  for  the  opening 
day  of  the  picture.  Twins  picketed  the 
theatre  during  the  first  two  days  of  the 
run  and  the  mothers  of  each  of  the  sets  of 
twins  attended  as  guests  of  the  Bucyrus 
Theatre  on  Friday  night. 

Dan  Jones,  now  manager  of  the  Strand 


Theatre,  Ogdensburg,  N.Y.,  had  a tieup 
with  the  telephone  company  and  “The 
Parent  Trap.”  In  the  window  of  the  tele- 
phone company,  Jones  set  up  a display 
which  consisted  of  six-sheet  cutouts,  and 
stills  of  Hayley  Mills  using  the  Princess 
phone,  and  signs  giving  the  name  of  the 
picture,  theatre,  etc.  This  eye-catching 
display  filled  the  entire  window!  Dan  also 
invited  38  of  the  local  nuns  to  see  the  show. 
You  can  bet  the  nuns  talked  this  wholesome 
show  up  in  their  daily  religious  education 
classes. 

Twins  in  Norwich,  N.Y.,  really  had  a field 
day  during  the  run  of  “Parent  Trap”  at  the 
Colonial  Theatre!  Manager  Richard  Share 
promoted  prizes  galore  for  the  local  look- 
alikes,  including  a tieup  with  a luncheon- 
ette. The  luncheonette  invited  all  the  twins 
to  eat  free  during  the  showing  of  this  pic- 
ture. Twins  were  admitted  free  for  the 
Saturday  matinee  at  the  Colonial,  and  this 
goodwill  put  the  theatre  sharply  out  in 
front  with  the  people  of  this  community! 


Rental  to  Spook  Show 

The  Stonehurst  Theatre  in  Upper  Darby, 
Pa.,  was  rented  to  Frank  Ferrell,  an- 
nouncer of  radio  station  WDAS  and  pro- 
ducer of  “Professor  Borgia’s  Living  Hor- 
rors,” an  illusion-type  spook  show  slanted 
at  the  teenagers,  for  a premiere  perform- 
ance on  a recent  Friday  night.  The  show 
is  made  up  of  legitimate  actors  from  the 
Hedgerow  Theatre,  rather  than  vaudeville 
people.  On  the  screen  was  “The  Curse  of 
the  Werewolf.” 


(Continued  from  preceding  page) 

They  featured  a page  photo  of  the  Mont- 
gomery Ward  manager  sitting  in  a chair 
and  surrounded  by  people  with  clutching 
daggers  in  their  hands.  The  line  under- 
neath was: 

HI!  HO!  WE  MURDERED  THE  BOSS! 
In  banner  copy  at  the  top  was: 

The  Boss  Is  Dead!  We’ve  Also 
Murdered  Prices  for  3 BIG  DAYS, 
Thurs.,  Fri.,  Sat.  . . . HOMICIDAL 
SALE  . . . We  are  dead  set  on  giving 
you  the  biggest  and  best  values  in 
Ward’s  history.  The  prices  will  kill 
you.  If  you  aren’t  completely  laid  low 
by  this  sale  we’ll  give  up  and  join  our 
dear  “departed”  boss. 

Thursday  9 a.m.  Sharp.  Free  Passes 
to  see  the  movie  “Homicidal”  . . . Now 
appearing  at  the  Penn  Theatre.  While 
they  last  (adults  only). 

Tomorrow-Thursday  Only.  Help  the 
assistant  manager  find  the  murder 
weapon  hidden  somewhere  in  the  store. 
Just  turn  it  in  to  him  and  receive  $5 
reward. 

The  daggers  and  the  word  “dead”  were 
printed  in  red.  The  giveaway  was  changed 
each  day. 

Wilson  says  the  Montgomery  Ward  man- 
ager reported  a 13  per  cent  increase  in 
the  “Homicidal”  Sale,  while  business  at 
the  Penn  Theatre  boxoffice  was  up  100 
per  cent! 


Two-Color  Ad  for  'Pendulum' 

A six-column,  13-inch  ad  in  two  colors 
(black  and  red)  was  used  in  the  Chicago 
newspapers  on  opening  day  of  “The  Pit 
and  the  Pendulum”  at  the  Roosevelt  The- 
atre. 


Bankers  Help  With  'Roaring  Twenties'  Holdup! 


There  are  few  things  a showman  can’t  come  up  with  when  he  sets  his  imagina- 
tion to  his  promotion  task.  Here  John  Coussoulis,  manager  of  the  Indiana  (Pa.) 
Theatre  for  the  Manos  circuit,  and  his  assistant  George  Potts  “hold  up”  the  First 
National  Bank  in  the  fabulous  style  of  a fabulous  era,  the  Roaring  Twenties ! Held 
at  gun  point  on  the  left  is  Jacque  M.  Howarth,  assistant  cashier  of  the  bank.  The 
“gunmen”  at  center  and  right  are  Manager  Coussoulis  and  Potts.  Even  an  oldtime 
Packard,  favorite  with  the  gangsters,  was  rounded  up  for  the  stunt  staged  in  be- 
half of  “The  King  of  the  Roaring  20’s.”  The  local  newspaper  had  its  photographer 
on  hand  to  picture  the  stunt,  pulled  off  on  opening  day  of  the  film. 


2 


— 162  — 


BOXOrnCE  Showmandiser  ::  Oct.  9,  1961 


Drive-In  Builds  High  Standing  With  Fashion  Shows  and  Talent  Series 


The  Manchester 
Drive-In  in  the  St. 
Louis  area,  which 
opened  for  business 
more  than  20  years 
ago,  still  is  one 
of  the  most 
successful.  Here  is 
a scene  from  a 
fashion  show,  spon- 
sored by  a depart- 
ment store,  on  a 
stage  at  the  drive-in. 


20 -Year-Old  Manchester, 
St.  Louis,  Is  Outstanding 
In  Community  Relations 

You  have  to  pioneer  to  build  good  com- 
munity relations.  At  least  that’s  the  guid- 
ing principle  of  Manchester  Drive-In  which 
can  take  credit — at  least  in  the  St.  Louis 
metropolitan  area — for  such  industry  firsts 
as  a full-fledged  fashion  show  and  a sum- 
mertime weekly  amateur  talent  contest. 

The  first  fashion  show  was  staged  a year 
ago  this  summer  with  12  models,  each  one 
appearing  on  stage  twice.  The  amateur 
show  has  just  concluded  its  fifth  summer, 
but  remains  unique  in  the  trade,  according 
to  Wilton  J.  Colonna,  manager  of  the  Man- 
chester for  General  Drive-In  Theatres  of 
Boston. 

OUTSTANDING  IN  SERVICE 

Such  community-interest  programs  have 
made  this  theatre  outstanding  in  the  St. 
Louis  area. 

The  Manchester  also  is  believed  to  be  the 
first  drive-in  to  become  a regular  stop  on 
a public  bus  sightseeing  tour  route.  This 
results  in  substantial  profits  from  refresh- 
ments, to  say  nothing  of  the  prestige  ob- 
tained. On  one  tour,  1,300  persons  stopped 
at  the  Manchester. 

The  biggest  success  of  all  for  this  enter- 
prising theatre  is  its  amateur  show  series. 
The  shows  are  performed  on  top  of  a small 
stage  at  the  projection  booth.  A Little  The- 
ater of  benches,  enclosed  by  a rail,  seats 
500  persons  and  it’s  always  Standing  Room 
Only.  Many  remain  in  their  cars  where  the 
presentation  can  be  both  seen  and  heard. 

During  the  first  year,  Manchester  had 
difficulty  in  lining  up  enough  talent  for  ten 
acts  in  each  of  12  weekly  shows.  However, 
contacts  were  made  through  dancing, 
music,  elocution  and  gymnastic  schools  and 
in  the  last  four  years  there  has  been  more 
than  enough  talent  volunteered. 

FUEL  OIL  FIRM  IS  SPONSOR 

’The  weekly  shows  were  sponsored  the 
last  season  by  a local  fuel  oil  company 
which  provided  the  weekly  prize  of  $5  for 
first,  $3  for  second  and  $2  for  third-prize 
winners.  The  top  winner  of  each  week  re- 
ceived a trophy  and  is  brought  back  for 
the  finals  at  the  close  of  the  summer. 

For  the  finals,  there  are  the  12  weekly 
contest  winners  competing  for  a grand 
prize  of  a $100  gift  certificate  at  a local 
jeweler’s.  The  jeweler,  A1  R.  Hoemann,  also 
serves  without  fee  as  master  of  ceremonies. 
Every  one  of  the  finals  contestants  receives 
a prize,  ranging  from  a dress  to  a pair  of 
shoes. 

Whatever  costs  there  are  for  the  Man- 
chester Drive-In  are  more  than  met  by 
selling  ads  on  tapes  to  the  local  merchants. 
Colonna  said  that  the  amateur  program  is 
designed  for  the  long-range  profits  of  good 
community  relations  rather  than  the  im- 
mediate ones  at  the  boxoffice. 

The  Manchester  has  become  known  as 
one  of  the  few  remaining  places  where 
amateur  talent  has  a chance  to  get  some 
professional  experience.  The  summer-long 
series  each  year  gives  a chance  to  more 


than  250  young  singers,  dancers  and  gym- 
nasts to  have  experience  before  a genuine 
audience. 

The  fashion  show,  staged  for  the  first 
time  last  year,  was  successful  enough  to 
guarantee  a repeat  this  year,  Colonna  said. 
A local  department  store  picked  up  the  ex- 
penses, including  program  printing  and 
hiring  a fashion  expert  for  producing  and 
narrating  the  show. 

Models  appeared  atop  the  projection 
booth,  and  again  the  Little  Theatre  was 
filled.  There  was  some  impatient  horn- 
blowing midway  through  the  show,  but 
Colonna  said,  “We  will  lick  that  next  time 
by  making  it  very  clear  that  the  movie  will 
not  start  until  the  usual  time  and  that  the 
fashion  show  is  just  an  added,  early 
attraction.’’ 

Other  Manchester  promotions  include 
selling  the  theatre  for  one  night  to  each 
of  two  grade  schools  and  one  high  school. 
“A  grade  school  made  $1,000  profit  on  just 
one  night,”  Colonna  said. 

For  Flag  Day,  Manchester  Drive-In  has 
a local  Marine  Corps  unit  raise  the  flag 
every  June  14  before  the  evening  per- 
formance. 

The  20-year-old  Manchester  Drive-In  is 


Celebrating  his  birthday  recently  was  V.  H.  Whitte- 
more,  doorman  at  the  Bar  Harbour  Theatre  in 
Massapegua  Park,  Long  Island,  N.Y.  What  makes 
this  newsworthy  is  the  fact  that  Whittemore  became 
83.  Bar  Harbour  manager  Charles  Stokes  reports 
Whittemore  is  on  the  job  ten  hours  a day,  six  days 
a week,  and  suggests  this  makes  him  the  oldest 
active  ticket  taker  in  the  country. 


the  senior  one  for  Missouri  and  one  of 
the  oldest  in  the  country.  This  855 -car 
theatre,  as  a pioneer  in  promoting  excellent 
community  relations,  promises  to  continue 
prospering  because  as  Manager  Colonna 
says,  “The  more  reasons  we  give  people  to 
come  here,  the  bigger  our  boxoffice.” 

Kid  Business  Is  Good; 
Thanks,  Praise  in  Ad 

The  Court  Theatre  in  Hamilton,  Ohio, 
had  some  excellent  family  entertainment 
during  the  summer,  and  was  “certainly 
blessed  with  kid  business,”  according  to 
Keith  Musser,  manager.  In  fact,  Musser 
was  so  pleased  with  his  juvenile  patronage 
during  the  vacation  period  that  he  wrote  a 
letter  of  appreciation  and  published  it  in  a 
three -column  ad  in  the  Hamilton  Journal 
News  just  before  schools  opened. 

It  was  a sincere,  well-expressed  letter, 
and  got  a lot  of  response.  It  follows: 

AN  OPEN  LETTER 

TO  ALL  THE  MOMS  AND  DADS  AND  BOYS 
AND  GIRLS  OF  HAMILTON: 

As  the  vacation  period  comes  to  an  end,  we 
at  the  Court  Theatre  wish  to  thank  all  you 
MOMS  and  DADS  for  sharing  your  children  with 
us  this  summer. 

We  feel  flattered  and  very  proud  of  the  36,- 
119  children  who  attended  the  Court  this  sum- 
mer, and  we  want  all  you  Moms  and  Dads  to 
know  that  they  were  the  best  behaved,  finest 
mannered,  and  nicest  group  of  children  it  has 
ever  been  our  privilege  to  entertain. 

And  BOYS  and  GIRLS  we  want  you  to  know  it 
was  a pleasure  to  have  you  with  us,  and  we 
thank  you  for  coming.  We  hope  you  had  fun 
all  the  time  you  were  here.  There  is  no  greater 
thrill  around  the  theatre  than  to  hear  the 
shrieks  and  laughter  of  a hoppy  group  of 
children.  May  every  one  of  you  live  just  os 
long  as  you  like,  and  continue  to  laugh  just 
as  long  as  you  live. 

Our  thanks  to  all  of  you. 

Below  the  signed  letter  were  two  mats  on 
“Nikki,  Wild  Dog  of  the  North”  and  “Days 
of  Thrills  and  Laughter”  with  Last  Times 
Today. 


Dart  Games  to  Kids 
At  Danbury,  Conn.,  Bill  Howard  of  the 
Danbury  Drive-In  distributed  free  dart 
games  to  youngster  patrons,  through  cour- 
tesy of  the  Bethel  shoe  stores,  during 
“Psycho”  and  “Elephant  Walk.” 


At  Danbury,  Conn.,  Bill  Howard,  Dan- 
bury Drive-In,  toplined  ads  for  a showing 
of  “Psycho’  with,  “The  Best  Prom  the 
Merchant  of  Menace — Naturally!” 


BOXOFFICE  Showmandiser  Oct.  9,  1961 


— 163  — 


3 


Best  Clock  Stage  Fray 
Clicks  at  Matinees 

A Beat  the  Clock  Treasure  Hunt,  based 
on  popular  television  programs,  has  been 
well  received  by  Saturday  matinee  audi- 
ences, Freddie  Yarrow,  manager  for  the 
A.M.  Ellis  circuit,  which  operates  in  and 
aroimd  Philadelphia,  reports. 

The  game  is  played  by  having  two  or 
three  children  on  the  stage  competing 
against  each  other  in  various  stunts  like 
they  do  on  the  TV  participation  shows. 
The  players  are  chosen  by  lucky  numbers, 
and  are  given  a stimt  to  perform  within 
a given  time  limit.  The  first  one  te  fin- 
ish is  the  winner  and  goes  on  to  the 
Treasure  Chests  to  select  his  prize. 

If  the  stunt  is  not  finished  within  the 
time  limit,  each  contestant  is  given  a pass 
for  the  following  Saturday. 

The  Treasure  Chests  are  dressed-up 
shoe  boxes,  all  identical  and  numbered 
from  1 to  30.  Each  contains  either  a prize 
or  a booby  prize;  in  addition,  one  con- 
tains a cash  award.  This  award  can  be 
started  off  as  a small  sum  from  petty 
cash  and  added  to  each  week,  until  it  be- 
comes a tidy  sum.  This  offers  competition, 
which  the  children  love. 


Tammy  and  Goat  Bally 

For  the  opening  of  “Tammy  Tell  Me 
Ti’ue”  at  the  Strand  Theatre,  Ogdensburg, 
N.  Y.,  Manager  Don  Jones  had  a street 
ballyhoo  with  his  own  local  Tammy  and 
her  goat!  The  live  goat  carried  a sign 
which  read  “No  Hidden!  See  ‘Tammy  Tell 
Me  True’  at  Schine’s  Strand  Now!” 

Tammy  and  the  goat  walked  up  and 
down  the  main  street,  over  to  the  Coast 
Guard  docks,  and  through  a ball  park 
where  a game  was  in  progress.  The  radio 
station  in  Ogdensburg  cooperated  by  sev- 
eral gratis  announcements  that  . . “Tammy 
and  her  goat  will  be  walking  on  Main 
street  between  7 and  9 p.m.” 


Dressed  as  an  elderly,  well-to-do  gentleman  of  the 
type  Maurice  Chevalier  plays  in  the  picture,  Moe 
Nelson  stood  on  the  corner  of  Main  Street  in 
Haverstrow,  N.Y.,  with  a cane  and  candy,  for  two 
weeks,  passing  out  announcements  for  "Fanny"  at 
the  Skouras  Broadway  Theatre  in  that  metropolitan 
area  village.  R.  J.  Miller,  the  Broadway  manager, 
arranged  the  inexpensive  ballyhoo. 


As  It  Looks  To  Me  / 

By  KROGER  BABB  \ 

A S how ma ns 

Views  on  Merchandising  Motion  Pictures 

THE  OTHER  DAY,  the  wife  broke  the 
tip  off  the  heel  of  a new  pair  of  white 
shoes.  She  had  bought  them  on  a bar- 
gain counter  for  five  bucks.  We  drew  the 
assignment  to  lug  them  to  a shoe  repair 
shop.  With  a pair  of  nippers,  the  repair 
man  pulled  out  of  the  heel  what  resembled 
a half-length  spike  nail.  Then  he  pulled 
the  same  thing,  with  cap  still  attached, 
out  of  the  other  shoe’s  heel.  He  squeezed 
a few  drops  of  airplane  cement  from  a 
tube,  then  inserted  two  new  half-spikes 
with  new  rubber  caps  on  them.  He  buffed 
the  rubber  tips,  put  them  in  a paper  bag 
and  said,  “One  dollar,  twenty-five  cents,” 
and  we  almost  fainted.  The  job  had  taken 
all  of  three  minutes.  We  paid  him.  Then, 
in  a friendly  manner,  we  asked  him  what 
the  two  spikes  with  the  rubber  tips  cost 
him.  “Five  cents,”  he  replied.  Accepting  his 
word,  we  calculated  that  at  $1.20  for  three 
minutes  work,  this  figured  out  40  cents  a 
minute,  or  $24  an  hour  for  the  electricity, 
cement  and  labor. 

— 0 — 

WE  TALKED  TO  THE  MAN  about  his 
shop,  his  family,  his  town.  He  was  friendly, 
boastful  and  happy.  Finally,  we  asked  him 
if  he  liked  movies.  “The  kids  go;  we  never 
do,”  he  replied.  He  went  on  to  say  he  hadn’t 
seen  a picture  in  a theatre  since  “The 
Green  Grass  of  Wyoming”  world-premiered 
in  his  town.  That  was  about  12  years  ago, 
he  reckoned.  With  a certain  degree  of  fear, 
we  asked  this  shoe  repairman  to  tell  us  in 
his  own  words,  “exactly  why?”  He  pounded 
away  on  a pair  of  new  half -soles  without 
saying  a word  for,  perhaps,  a minute. 

Finally,  he  said,  “None  of  the  pictures 
these  days  appeal  to  the  wife  or  me,  any- 
more.” We  suggested  that,  certainly,  this 
couldn’t  be  so,  began  rattling  off  15  or  20 
titles  of  recent  blockbusters,  and  then 
asked  him  if  he  didn’t  think  he  and  the 
wife  would  have  enjoyed  one  or  more  of 
them.  He  finally  said,  after  some  deeper 
thinking,  “We  probably  would  have  en- 
joyed all  of  them,  but  we  quit  drinking 
and  we  quit  going  to  the  shows  when  we 
bought  our  new  home.  We  just  haven’t 
gotten  started  again!” 

— 0 — ■ 

THIS  BUSINESSMAN  and  his  wife  have 
never  been  to  a drive-in  theatre.  Yet, 
further  conversation  revealed  that  they 
own  a new  Buick,  have  a freezer,  color 
TV  set,  and  a $2,700  boat-and-trailer.  The 
man  estimated  for  us  that  they  probably 
have  $300  invested  in  fishing  gear.  Today, 
there  are  millions  of  Americans  just  like 
Mr.  and  Mrs.  Shoe  Repairman.  Poor  pic- 
tures aren’t  keeping  them  away  from  the- 
atres. High  admissions  aren’t  the  bugaboo. 
These  people  are  living  a different  type 
of  relaxing  hours.  They’ve  lost  completely 
the  moviegoing  habit,  or  their  taste  for  the- 
atre entertainment.  Show  me  the  man  who 
has  quit  drinking  and  let  me  get  just  one 
drink  down  his  throat.  Show  me  the 
woman  who  has  quit  smoking  and  let  me 
get  just  one  cigaret  in  her  lips.  But  what 


IS 
f 

are  exhibitors,  or  exhibitor  organizations 
doing  to  recreate  the  habit  of  moviegoing? 

The  one-word  answer  is — “nothing!”  Why 
are  we  so  blind  to  the  importance  of  this 
move? 

YEARS  AGO,  IN  A small  southern  Ohio 
town,  we  gave  a druggist  the  idea  of  hold- 
ing a one-cent  sale,  instead  of  a 50  per 
cent  off  clearance,  once  a year.  Today,  a 
great  national  chain  of  drug  stores  profits 
handsomely  by  this  gimmick,  each  year. 
They  get  their  trade-brand  merchandise 
into  millions  of  homes  and  medicine 
cabinets  by  selling  the  first  of  any  item  in 
the  store  at  regular  price,  then  a second  of 
the  same  item  for  just  one  cent.  They  call 
it  the  “Rexall  One-Cent  Sale.”  We  should 
have  copyrighted  the  idea,  but  we  were  too 
young  to  have  any  sense  about  cents  in 
1920.  Why  argue  with  success?  Why  don  t 
theatres  sponsor  such  a day,  or  week,  na- 
tionally, every  year? 


WHAT  WOULD  BE  so  miserably  wrong 
with  a “Nickelodeon  Week?”  The  movies 
began  in  nickelodeons.  Why  not  set  aside 
the  entire  week  and  all  odd  days,  just 
before  Christmas  each  year,  and  build  up 
a gigantic  national  ballyhoo  of  this  period, 
under  the  industry  promotion  name  of 
“Nickelodeon  Week.”  People  are  spending, 
even  dollars  they  don’t  have,  for  Christmas 
gifts  at  that  time.  They’re  broke  and 
they’re  tired.  In  most  areas  they  can’t 
go  fishin’  or  boatin’.  Let  every  adult  at 
regular  price  bring  a second  adult  or  child 
for  a nickel;  every  child  bring  another 
child  for  a nickel.  Give  them  the  best  new 
feature  and  surrounding  shorts  possible  to 
book.  Let  distributors  and  producers  co- 
operate with  making  top  product,  family 
product,  available.  Theatres  (and  product) 
would  enjoy  a greater  total  gross  those 
days  than  they  do  now.  Concession  stands 
would  rattle.  Millions  of  people  could  be 
won  over,  just  once,  to  retmming  to  the 
theatre  for  a looksee.  “See  What  You’re 
Missing”  should  be  the  campaign’s  theme. 


UNLESS  EXHIBITION  GETS  down  to 
concentrated,  nationwide  action  pretty 
soon,  there  may  not  be  too  many  before- 
Christmas  lulls  left  to  worry  about.  Trail- 
ers would  be  running  on  the  big  holiday 
blockbusters  scheduled  to  follow.  Heralds 
could  be  distributed.  It  could  become  a 
real  shot-in-the-arm.  Why  don’t  you  or- 
ganize and  do  it,  men? 


Cowards  Get  in  Free 

Asa  Booksh,  manager  of  the  RKO  Or- 
pheum  in  New  Orleans,  invited  all  persons 
named  Coward  to  be  his  guest  on  opening 
day  of  “Homicidal.”  The  offer  was  limited 
to  one  in  a family.  There  were  not  too 
many  takers  because,  according  to  the 
telephone  book,  few  families  named  Cow- 
ard live  in  New  Orleans. 


4 


— 164  — 


BOXOFnCE  Showmandiser  ::  Oct.  9,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
Cinemascope;  ® VistoVision;  ® Superscope;  (g)  Naturama;  ® Regalscope;  ® Techniramo. 
Symbol  y denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


++  Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


In  the  summary  ~H  is  roted  2 pluses,  — as  2 minuses. 


O ^ 
o 


10  I o « 

q|  S-c 

o 

~ Q. 


Oi  b.o.2^  I c — 0|SS  > — 
o ra&re 

eo'xo:|>  I Lu  |z  o:  lo.  E |z  O 


2506  yAbsent-Minded  Professor,  The 


(97)  Comedy  Drama  . . . 

BV 

2-27-61 

++ 

++ 

++ 

-H- 

++ 

+ 

■H- 

134- 

2550  ©Ada  (108)  © Drama  . . 

MGM 

8-  7-61 

+ 

+ 

+ 

+ 

+ 

-f 

4- 

7+ 

2552  After  Mein  Kampf 

(74)  Semidoc’y  

. . . Brenner 

8-14-61 

— 

4- 

34-3- 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature 

AlP 

7-17-61 

+ 

-H- 

+ 

++ 

+ 

-H- 

94- 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

. 20th-Fox 

4-17-61 

+ 

+ 

6-f-4- 

2514  ©All  in  a Night’s  Work 

(94)  Comedy  

3-27-61 

+f 

-t- 

+ 

+ 

4- 

+ 

4- 

84- 

2509  Amazing  Mr.  Callaghan,  The 

(82) 

Adventure  Melodrama 

. . .Atlantis 

3-13-61 

± 

1+1- 

2562  Anatomy  of  a Psycho  (75)  D 

r SR 

9-18-61 

— 

1- 

2524  Angel  Baby  (97)  Drama 

AA 

5-15-61 

++ 

±: 

-H- 

+ 

4- 

8+2- 

2548  Anna's  Sim  (86)  Drama 

English-dubbed 

. . . Atlantis 

7-24-61 

zt 

2+2- 

2549  Armored  Command  (99)  War 

Dr AA 

8-  7-61 

+ 

+ 

3+1- 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  . . . 

MGM 

4-24-61 

++ 

+ 

dt 

+ 

-H- 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VitaScope. 

. Filmgroup 

7-  3-61 

+ 

1+ 

— B— 

2545  Battle  at  Bloody  Beach,  The 


(80)  © War  Drama 20th-Fox 

7-17-61 

+ 

zt. 

•±2 

+ 

4- 

7+4- 

2517  Behind  the  Mask  (85)  Dr Showcorp 

4-24-61 

+ 

1+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus 

4-24-61 

+ 

2+1- 

2531  Beware  of  Children  (80)  Com AlP 

6-  5-61 

+ 

+ 

+ 

ih 

4+1- 

2526  ©Beyond  All  Limits  (100)  Dr Omat 

5-15-61 

4+ 

2+ 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 

8-28-61 

+ 

+ 

4- 

+ 

4- 

+ 

7+1- 

2528  ©Big  Show,  The  (113)  © Dr.  20th-Fox 

5-22-61 

++ 

+ 

+ 

44 

4- 

44 

10+1- 

2520  ©Bimbo  the  Great  (87)  Circus  Dr.  ..WB 

5-  1-61 

+ 

+ 

— 

tz 

_ 

5+5- 

2566  Black  Pit  of  Dr.  M (71)  Ho UPRO 

8-  2-61 

1+1- 

2504  Black  Sunday  (84)  Horror  Dr AlP 

2-20-61 

+ 

+ 

+ 

44 

44 

4- 

4- 

9+ 

2516  Blast  of  Silence  (77)  Drama  U-l 

4-17-61 

+ 

zt. 

44 

4- 

-I- 

7+3- 

2560 ©Blood  and  Roses  (74)  ® Dr. ..Para 

9-11-61 

± 

± 

4- 

5+4- 

2566  Boy  Who  Caught  a Crook  (72)  Ac. ..UA 

10-  2-61 

4- 

1+ 

2543  Brainwashed  (78)  Dr AA 

7-10-61 

H- 

44 

44 

+ 

+ 

7+1- 

2554  Bridge  to  the  Sun  (112)  Drama.  . MGM 

8-21-61 

4+ 

+ 

+ 

44 

4- 

7+ 

2534  ©By  Love  Possessed  (116)  Drama....  U A 

6-12-61 

+ 

± 

44 

4- 

+ 

+ 

8+2- 

C^— 

2512  ©Canadians,  The  (85)  © Dr. . . 20th-Fox 

3-20-61 

± 

— 

4- 

4- 

+ 

6+4- 

2494  Carry  On,  Constable  (86)  Com. . . Govn’r 

1-16-61 

+ 

4- 

4- 

3+ 

2495  ©Carthage  in  Flames  (93) 

® Spectacle  Drama  Col 

1-23-61 

zt. 

4- 

tl 

-t- 

7+6- 

2551  Cat  Burglar.  The  (65)  Ac  Dr UA 

8-14-61 

+ 

2+1- 

2497  Circle  of  Deception  (100)  Dr.  20th-Fox 

1-30-61 

+ 

44 

44 

4- 

4- 

8+1- 

2558  Claudelle  Inglish  (99)  Dr WB 

9-  4-61 

zd: 

zt 

4- 

4- 

6+4— 

2491  Code  of  Silence  (75) 

Melodrama  Sterling  World-SR 

1-  9-61 

+ 

1+ 

2550  Cold  Wind  in  August  (80)  Dr.  ..Aidart 

8-  7-61 

4- 

:h 

+ 

4- 

+ 

6+2- 

2544  ©Come  September  (112)  © Com.  ..U-l 

7-10-61 

44 

+ 

44 

44 

44 

44 

44 

13+ 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

8-  7-61 

+ 

1+ 

2494  ©Cry  for  Happy  (110)  © Com Col 

1-16-61 

+ 

4- 

4- 

44 

44 

zt 

+ 

9+1- 

2521  Cry  Freedom  (90)  Dr Parallel 

5-  8-61 

4- 

4- 

4- 

4+1- 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  U-l 

5-  8-61 

44 

44 

44 

+ 

4" 

8+ 

— D — 


2528  ©David  and  Goliath  (93) 


© Biblical  Spectacle  

. .AA 

5-22-61 

+ 

4- 

44 

4- 

8+3- 

2559  Day  the  Sky  Exploded.  The 

(80)  Science-Fiction  Excelsior 

9-11-61 

4- 

1+ 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation 20th-Fox 

3-20-61 

44 

+ 

4- 

44 

44 

4- 

10+1- 

2514 ©Dead  One,  The  (70)  Horror  ... 

. . SR 

4-  3-61 

it 

1+1- 

2535  ©Deadly  Companions,  The  (90) 

Panav'n,  Western  Pathe-America 

6-12-61 

44 

4- 

44 

+ 

6+ 

2547  Dentist  in  the  Chair  (84)  Com.... 

■ Ajay 

7-24-61 

44 

4- 

44 

6+1- 

2503  Devil’s  Commandment  (71)  © Ho.. 

.RCIP 

2-20-61 

zt 

1+1- 

2564  ©Devil  at  4 O’clock,  The 

(127)  Adv.  Dr 

. .Col 

9-25-61 

44 

44 

44 

44 

8+ 

2508  ©Don  Quixote  (110)  Classic  Dr.. 

.MGM 

3-  6-61 

44 

44 

44 

— 

44 

44 

10+1- 

2499  Dondi  (80)  Comedy  

. AA 

2-  6-61 

4- 

5+4- 

2527 ©Dr.  Blood’s  Coffin  (92)  Ho 

. .UA 

5-22-61 

— 

— 

4- 

4+5- 

— E— 

2490  ©Exodus  (212)  Super-Paiiavision  70 


Drama 

UA 

12-26-60 

44 

44 

44 

44 

44 

44 

44 

14+ 

2562  Explosive 

Generation,  The 

(90) 

Dr 

UA 

9-18-61 

+ 

4- 

4- 

44 

6+1- 

2520  Fabulous 

World  of  Jules  Verne, 

The 

(81) 

Novelty  Adv 

WB 

5-  1-61 

44 

4- 

4- 

4- 

4- 

44 

44 

10+ 

2542  ©Fanny  (133)  Com.  Dr.  . . 

. 20th-Fox 

7-  3-61  44 

44 

ff 

44 

44 

44 

44 

14+ 

2557  Fast  Set,  The  (84)  Comedy  Audubon-SR 

9-  4-61  ± 

1+1- 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  .... 

. 20th-Fox 

5-15-61  + 

— 

+ 

— 

4- 

3+2- 

2516 ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  

. .20th-Fox 

4-  3-61  + 

zt 

4- 

-4- 

+ 

4- 

7+3- 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 

6-  5-61  + 

— 

4- 

5+4- 

2507  Five  Guns  to  Tombstone  (71) 

W’n  ..UA 

3-  6-61  ± 

+ 

6+5- 

2563  Flight  That  Disappeared,  The 

(72)  Science- F’n  

UA 

9-25-61  + 

H- 

44 

dz 

7+4- 

2538  Follow  a Star  (102)  Comedy 

. . . . Zenith 

6-19-61  ± 

— 

+ 

zt 

3+3- 

2498  Foxhole  in  Cairo  (68)  Dr.  . . . 

Para 

1-30-61  + 

44 

— 

4- 

±: 

dz 

7+4- 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  

. .20th-Fox 

7-24-61  ft- 

tz 

4- 

44 

4- 

4- 

ff 

10+1- 

2495  French  Mistress,  A (91)  Com.  . .F-A-W 

1-23-61  ± 

-f 

+ 

4- 

4- 

5+1- 

2507  Frontier  Uprising  (68)  W n 

UA 

3-  6-61  + 

-f 

— 

tz 

4- 

zt 

6+3- 

— G— 

2523  Gambler  Wore  a Gun,  The  (67) 

W'n.  .UA 

5-15-61  ± 

4+4- 

2531  Get  Outta  Town  (65)  My. . .Sterling  Wld 

6-  5-61  ± 

1+1- 

2533  ©Gidget  Goes  Hawaiian  (102) 

C/M.  .Col 

6-12-61  + 

— 

+ 

4- 

44 

44 

+ 

8+1- 

2542  ©Girl  in  Room  13,  The  (79) 

....  Astor 

7-  3-61  + 

1+ 

2563  Girls  on  the  Run  (64)  Mys. 

Astor 

9-25-61  ± 

1+1- 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  

MGM 

1-23-61  + 

ff 

-1- 

44 

4 

zt 

9+2- 

2544  Goodbye  Again  (120)  Dr 

UA 

7-10-61  + 

+ 

ff 

44 

4- 

zt 

ff 

10+1- 

2498  ©Gorgo  (76)  © Adv.  Dr.  . 

MGM 

1-30-61  ff 

± 

+ 

4- 

+ 

44 

dz 

9+2- 

2481  Great  Impostor,  The  (112)  Dr U-l 

11-28-60  ft- 

44 

+ 

44 

44 

44 

+ 

12+ 

2560  Great  War,  The  (118)  Drama 

. . . . Lopert 

9-11-61  + 

db 

ff 

4- 

44 

7+1- 

2540  Green  Helmet,  The  (88)  Ac. . 

MGM 

6-26-61  + 

— 

+ 

zt 

+ 

It 

6+4— 

2556  ©Greyfriars  Bobby  (91)  Drama  . . BV 

8-28-61  ff 

+ 

ff 

+ 

44 

s+ 

2529  Gun  Fight  (62)  Western  , . 

UA 

5-29-61  ± 

tz 

4- 

4- 

— 

4+3- 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure  

Col 

6-12-61  ff 

44 

44 

44 

ff 

44 

44 

14+ 

— H — 

2515  Hand,  The  (61)  Melodrama  , 

AlP 

4-17-61  + 

1+ 

24881  Hand  in  Hand  (75)  Dr 

Col 

12-19-60  + 

44 

44 

ff 

44 

44 

44 

13+ 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  

AA 

12-19-60  + 

4- 

4- 

6+3- 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

. . . . Cont’l 

3-27-61  + 

+ 

4- 

4- 

4+ 

2535  Hitler’s  Executioners  (78) 

Documentary  

. . . Vitalite 

6-12-61  ± 

44 

3+1- 

2539  Homicidal  (87)  Mys 

Col 

6-26-61  + 

44 

+ 

4- 

44 

4- 

4- 

9+ 

2546  ©Honeymoon  Machine  (87) 

© Comedy  

MGM 

7-17-61  ff 

+ 

+ 

4f 

44 

44 

4- 

11+ 

2506  Hoodlum  Priest,  The  (101)  1 

Dr UA 

2-27-61  ff 

44 

4- 

44 

44 

4- 

10+ 

2530  ©House  of  Fright  (80)  C Ho.. 

AlP 

5-29-61  + 

tz 

4- 

zt 

5+3- 

2565  Hustler,  The  (134)  © Drama 

. .20th -Fox 

10-  2-61  + 

+ 

4- 

44 

44 

7+ 

2556  Invasion  Quartet  (87)  Com- 

Dr..  .MGM 

8-28-61  ± 

4- 

4- 

4- 

4- 

6+2- 

2481  Jazz  Boat  (96)  © Dr/Music 

Col 

11-28-60  + 

tz 

± 

+ 

4+2- 

— K— 

2540  King  of  the  Roaring  20’s 


(106)  Cr.  Drama  . . . . 

AA 

6-26-61  + 

+ 

44 

+ 

+ 

+ 

8+1- 

2536  ©King  in  Shadow  (78) 

Historical  Dr 

Exclusive 

6-12-61  + 

1+ 

2507©Konga  (90)  Horror  Drama  AlP 

3-  6-61  ff 

+ 

— 

+ 

44 

zt 

8+2- 

2533  ©Ladies  Man,  The  (106) 
2561  ©Last  Rebel,  The  (83) 

Com Para 

6-12-61  ff 

+ 

+ 

+ 

9+2- 

Adv.  Dr 

Sterling  World 

9-18-61  + 

1+ 

2532  ©Last  Sunset,  The  (112) 

W'n U-l 

6-  5-61  44 

± 

44 

+ 

+ 

+ 

9+2- 

2529  Last  Time  1 Saw  Archie, 

The 

(98)  Comedy  

UA 

5-29-61  + 

+ 

44 

+ 

+ 

7+1- 

2505  League  of  Gentlemen,  The 

(113) 

Comedy- Drama  

Kingsley 

2-27-61  ff 

ff 

ff 

ff 

ff 

+ 

11+ 

2563  Lisette  (83)  Action 

Medallion 

9-25-61  - 

1- 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  

Filmgroup 

10-  3-60  + 

+ 

2+ 

2502  Long  Rope,  The  (61)  © 

W’n. .20th-Fox 

2-13-61  + 

ff 

■±2 

+ 

+ 

7+2- 

2513  Look  in  Any  Window  (87) 

Dr AA 

3-27-61  + 

— 

— 

— 

4+6- 

2549 ©Loss  of  Innocence  (99) 

Dr Col 

8-  7-61  ff 

+ 

+ 

44 

+ 

44 

9+ 

2534  ©Love  in  a Goldfish  Bowl 

(87) 

Comedy/Songs  

MGM 

6-12-61  + 

dz 

+ 

— 

+ 

6+4- 

— M, — 

2524  Mad  Dog  Coll  (88)  Ac  Dr. 

Col 

5-15-61  + 

+ 

dz 

+ 

+ 

± 

± 

7+3- 

2552  ©Magic  Boy  (75)  Cartoon 

Feature.  .MGM 

8-14-61  ff 

+ 

+ 

+ 

44 

7+ 

2512  Mailbag  Robbery  (70)  Ac Tudor 

3-20-61  + 

1+ 

2541  Man  in  the  Moon  (98)  Com. . .Trans-Lux 

7-  3-61  + 

+ 

+ 

+ 

+ 

44 

7+ 

2562  Man -Trap  (93)  Ac  Dr.. 

Para 

9-18-61  + 

dz 

+ 

3+1- 

BOXOFFICE  BookinGuide  ::  Oct.  9,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  ++  is  rated  2 pluses,  — as  2 minuses. 


4 Very  Good;  t Good;  — Fair;  — Poor;  — Very  Poor. 


CO  : X K > 


, ^ N-p  > I 

I o QJ  ™ 

1 X o:  ' S Q.  I z o 


2545  ©Marines.  Let’s  Go  (104)  © 

Service  comedy 20th-Fox 

2503  Mark  of  the  De.il  (73)  Melo RCIP 

2546  Mary  Had  a Little  (S3)  Comedy UA 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  AlP 

2532  Matter  of  Morals.  A (90) 

Drama  UA 

251S  Mein  Kampf  (121)  Documentary  . . . Col 

2504  ©Mighty  Crusaders.  The  (87)  © 

Spectacle  Falcon-SR 

2523  ©Minotaur.  The  (92)  © Adv UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 

2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM 

2538  Most  Dangerous  Man  Alive  (82)  SF  Col 

— N — 

2543  Naked  Edge.  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo.  . .Zison  Ent 
2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki.  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2527  ©On  the  Double  (92) 


8-21-61  ± ± 
2-20-61  ± 
7-17-61  ± ± 

5-15-61  -H-  # 


7-10-61  -H- 
7-17-61  — 


10-  2-61  -H-  -f 


3-13-61  + rt 


+ 


5-  8-61  -H- 


+ 


5-29-61  -H  + -H 
3-  6-61  ± 


9-18-61  -f 
4-  3-61  ff 

4-  3-61  -H- 

8- 14-61  ± 

9- 25-61  ± 


5-29-61  -I- 


+ 


+ ± 


+ 


4+  ++ 


6-  5-61  + + -f-  + -f 

4- 24-61  + H + + 

2-20-61  ± — 

5- 15-61  + ± ± + 

6- 19-61  ff  -f  -f  -1+  -H- 

6-12-61  + -f  -f  -f  ± 

6-19-61  + — — ± 


+ ++ 


5-  1-61 
8-21-61  + 

6- 12-61  + + -f  + -H- 


5-  1-61  ± ± ± + 

9-11-61  + 

8-14-61  + + -f  + .fl 

5-  1-61  ff  -)  -f  +1 

2-13-61  + ± ± ± ± 


2555  One  Plus  One  (114)  Dr SR  8-28-61  ± ± -f- 

2510  Operation  Bottleneck  (78)  Ac UA  3-13-61  + it  ± 

2554  Operation  Camel  (74)  Serv.  Comedy  ..AlP  8-21-61  ± 

2509  Operation  Eichmann  (92)  Drama....  AA  3-13-61  -H-  + — -H 

— P — 

2523  Si©Parent  Trap.  The  (124)  Comedy  BV  5-15-61  -H  -H  + 4+ 

2566  Paris  Blues  (98)  Drama/Jazz UA 

2510  ©Parrish  (137)  Drama  WB 

2509  Passport  to  China  (75)  Ac Col 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama  U-l 

2559  ©Pirate  and  the  Slaje  Girl,  The 

(87)  Adv Crest-SR 

2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  AlP 

2519  4i©Pleasure  of  His  Company,  The 

(114)  Comedy  Para 

2501  Police  Dog  Story  (61)  UA 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AlP 

2511  ©Posse  From  Hell  (89)  Wn  U-l 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 

— Q— 

2561  Queen  of  the  Pirates  (80) 

® Sea  Adv.  (Eng-dubbed) Col 

2516  Question  7 (110)  Dr DeRochemont 

— R — 

2516  Raisin  in  the  Sun.  A (128)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr IFD 

2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  Times 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  MGM 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 
2557  Rommel's  Treasure  (85)  Ac. . . Medallion 
2564  Ruffians,  The  (86) 

Sjsp.  Dr.  (Eng-dubbed)  Ellis 


+ 


44  44  44  44 


5-  8-61  +1  + 4-  44  44 


5-15-61  + — ± + _ ± 

5-  1-61  4"  44  + 44  4~ 


3-20-61  ± 
5-15-61  4+ 
9-  4-61  4 

9-25-61  + 


4-  4-  44  44 


2558  Sand  Castle,  The  (70) 

True-Life  Fantasy  ...  DeRochemont  9-  4-61  -44 
2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont'l  4-17-61  4-  44 

2464  ©Savage  Innocents,  The  (89) 


2551  Scream  of  Fear  (81)  Susp.  Dr. 


± 6+5- 

1+1- 

3+4- 

44 

+ 12+1- 

+ 

± 7+1- 

44 

44  9+ 

1+2- 

— 

44-3- 

44 

10+ 

± 

± 7+3- 

— 

- 2+5- 

44 

44  11+1- 

1- 

1+1- 

1+ 

44 

+ 9+ 

44 

44  12+1- 

+ 

44  13+ 

5+3- 

— 

4+3- 

1+1- 

+ 

+ 8+2- 

44 

44  13+ 

4+ 

+ 

44  11+1- 

± 5+3- 

- 

4+4- 

1-4- 

± 7+1- 

44 

+ 11+ 

- 

± 6+6- 

+ 10+1- 

3+ 

7+2- 

44 

7+ 

1+1- 

± 3+2- 

44 

44  7+1- 

44  12+ 

+ 

2+1- 

2+2- 

- 

+ 9+1- 

4+2- 

± 5+5- 

± 9+2- 

1+1- 

+ 

44  11- 4 

1+ 

1+ 

+ 

4-  8+ 

44 

+ 5+ 

44 

44  9+ 

+ 

± 11+1- 

44 

+ 8+ 

,L 

tire 

: ,>  , u.  |x  oc  o.  s z o 


2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Ad;.  Dr MGM 

2511  Secret  Partner.  The  (91)  My MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  AA 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  U-l 

2516  Shadows  (87)  Drama  Lion  Int'l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2539  Silent  Call,  The  (63)  C Dr  . .20th-Fox 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2528  Snake  Woman,  The  (68)  Horror  . . . . UA 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y  ....20th-Fox 
2650  ©Splendor  in  the  Grass  (124)  Dr.  ..WB 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2558 ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor 

— T — 

2539  4^©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ...  President 

2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)....UA 

2514  Terror  of  the  Tongs,  The  (SO)  Ac Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  Comedy  ...UA 

2485  ©3  Worlds  of  Gulliver,  The  (100) 

Superdynamation,  Fantasy  Col 

2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama  MGM 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2510  U!©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76)  Action-Dr. . . U-l 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525  ©Two  Loves  (100)  © Drama  . ..MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

2565TWO  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  Embassy 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  Sutton 

— V — 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W — 

2527  ©Warrior  Empress,  The  (87) 

© Action-Ad, enture  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM  12 
2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox  6-19-61  4- 

2565  Wild  Youth  (73)  Dr Cinema  Assoc  10-  2-61  — 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2553  ©World  by  Night  (103) 

A survey  of  world  night  spots.... WB 


8-  7-61  4-  4-  ± ± 

3-20-61  4-  4-  ± 44  ± 

3- 27-61  -f  - -f  -f 

5-  8-61  41  44 

9- 18-61  4-  It  ± It 

4- 17-61  -4-  44  + + 

5-  8-61  4-  ± 4- 

6- 26-61  ±4-4- 

7-24-61  4- 

2-27-61  44  4-  4-  44  ± 

2-20-61  ± 

5-22-61  ± ± — ± ± 

2-13-61  — 4-  4-  ± ± 

5-29-61  44  ± _ 44  + 

9-11-61  -H-  44  44  44 

5- 15-61  ± 4-  — 4-  ± 

6- 12-61  -4  4-4-  ± 

9-  4-61  ± 


± 5-43- 

44  8-42- 

4-  -4  64-1- 


44 


6-4 


4-43- 
4-  44  94- 

4-  ± 64-2- 
4-  4-41- 

14- 

44  -4  10-41 
- 14-2- 
- ± 5-47- 

± 5-44- 

-4  -4  8-42- 
8-4 

± ± 6-45- 
-4  -4  64-1- 
1+1- 


6-26-61 

+ 

+ 

44 

+ 

44 

9+2 

4-17-61 

+ 

+ 

4+2- 

8-28-61 

+ 

± 

+ 

5+3- 

3-27-61 

+ 

+ 

+ 

5+2- 

7-10-61 

+ 

+ 

+ 

+ 

+ 

7+2- 

6-12-61 

± 

_ 

2+3- 

9-11-61 

+ 

+ 

— 

4+3- 

12-12-60 

+ 

+ 

44 

44 

44 

+ 

44 

114 

9-  4-61 

+ 

+ 

+ 

+ 

44 

44 

9+1- 

7-  3-61 

+ 

2+1- 

1-30-16 

+ 

+ 

+ 

4+1- 

3-13-61 

+ 

+ 

+ 

+ 

-4- 

7+3- 

7-  3-61 

+ 

2+1- 

7-24-61 

44 

+ 

44 

5+ 

7-10-61 

+ 

+ 

+ 

5+2- 

5-15-61 

44 

44 

+ 

44 

+ 

44 

+ 

11+ 

6-19-61 

44 

+ 

± 

44 

44 

+ 

10+2- 

2-13-61 

+ 

44 

44 

44 

+ 

+ 

9+ 

10-  2-61 

44 

44 

44 

44 

44 

44 

12+ 

2-27-61 

+ 

+ 

+ 

+ 

7+3- 

7-17-61 

44 

44 

+ 

+ 

+ 

7+ 

8-21-61 

+ 

1+ 

6-26-61 

+ 

+ 

+ 

44 

+ 

+ 

8+1- 

5-22-61 

+ 

+ 

7+5 

4-  3-61 

+ 

44 

44 

6+1- 

6-  5-61 

— 

+ 

— 

4+5- 

5-60  44  44  44  44  44  -4  44  13-4 


+ 


± + 7+4- 
1- 


3-  6-61  ± — 


— XYZ — 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  UA 

2555  Young  Doctors,  The  (102)  Dr UA 

2518  Young  Love  (80)  Drama Exclusive 

2517  Young  Savages.  The  (103)  Dr UA 


8-21-61  + 


7- 24-61  ± 

8- 28-61  44 
4-24-61  + 
4-24-61  44 


+ + 
+ ± + ± 


3+2- 

5+2- 


± ± ± — 4+5- 

44  44  44  +4  44  + 13+1- 

1+ 

44  + 44  44  + + 11+ 


6 


BOXOFFICE  BookinGuide  : Oct.  9,  1961 


t 


t 


\ 


ie 

lousy 


an 

/n, 

'^OD'' 


Feoture  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © is  for  CinemaScope; 

Vistavision;  © Superscope;  |^  Naturama;  ^ Regalscope;  0 Technirama.  Symbol  4^  denotes  BOXOFFICE 
Blue  Ribbon  Award;  @ color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  | ti 

AMERICAN  INTI  | U 

COLUMBIA  1 ti 

M-G-M  1 U 

Portrait  of  a Sinner 

(96)  D..507 

Nadja  Tiller,  Tony  Britton, 
William  Bendi.\ 

Black  Sunday  (84)  ...Ho.. 602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  ...D..523 

John  Giegson.  Sybil  Tliorndike 

Passport  to  China  (75)  ...  .Ac.  .527 
Richard  Ba.sehart,  Lisa  Gastonl 

©Carthage  in  Flames  (93) 

@ Ad  . . 528 

.inne  Ileywood,  Jose  Suarez 

Village  of  the  Damned  (77)  Ho.  .109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

Bill  Travers,  Vincent  Winter 

Dondi  (SO)  C..6102 

David  Janssen,  Patti  Page, 

David  Korey 

Operation  Eichmann  (92)  D.  .6103 
Werner  Klemperer,  Riita  Lee, 
Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.. 601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90)  © Ho.. 603 

Michael  Gough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.  . 529 
G.  Ford,  .Miiko  Taka,  I).  O’Connor 

Underworld.  U.S.A.  (99)  Cr..525 
Cliff  Robert.soir,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinfla.s,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © ....D..108 
Glenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  . D . .115 
Stewart  Granger,  Haya  Haiareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (SO)  . C . 606 
Leslie  Phillips.  Geraldine  McEwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128) . . D . .533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac.  530 

Geoffrey  Toone,  Chrisloper  Lee 

Angel  Baby  (97)  D..6105 

Joan  Blondell,  George  Hamilton. 
Mercedes  McCambridge.  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D.  .6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho.  604 
Paul  .Ma.ssie,  Dawm  Addtiins 

Operation  Camel  (74)  ....C..605 

Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Dnuhleday.  B.  Hayward 
Five  Golden  Hours  (90)  . . . . D . .539 
Ernie  Kovacs,  Cyd  CJrarisse 
Stop  Me  Before  1 Kill 

(93)  © D.  .535 

Claude  Dau|ihlne.  Diane  Cilento 

Mein  Kampf  (121)  Doc.  . 538 

©Warrior  Empress  (87) 

© Ad.. 524 

Kerwiit  Mathews,  Tina  I/Otrise 

©Atlantis,  the  Lost 

Continent  (90)  Ad.. 113 

Joyce  Taylor,  .Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

K ng  of  the  Roaring  20' s 

(106)  Cr..61C7 

David  Janssen,  Diane  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  (jlaire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho. 540 

Glenn  Corbett.  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac.  541 

Ron  Randell,  Deirra  Paget, 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac.. 119 
Darid  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  . Ac.  .116 
Bill  Travers,  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99)  . Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (84)  An.. 608 
Cartoon  feature,  with  voices  of 
Frankie  .ivalon  and  otheis 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren,  Deborah  Walley, 
.Michael  Callan.  Vicki  Trickett 
©The  Guns  of  Navarone 

(157)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  0D..602 

James  Stewart,  Richard  Widmark, 
Shirley  Jones.  Linda  Cristal 

©Morgan  the  Pirate 

(93)  © Ad..  120 

Steve  Reeves.  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlen.  .lint  Hutton 

©Magic  Boy  (75)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (SO)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.. 609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  .\ndeis 

©Ada  (108)  © D..124 

Susan  H.iyward,  Dean  .Martin, 
Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeves,  Georgia  Moll 

Twenty  Plus  Two  (102) . . My.  .6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  .Cgnes  Moorehead 

Scream  of  Fear  (81)  D..605 

Susan  Stnisberg,  Ronald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  .\nrall 

©A  Thunder  of  Drums 

(97)  © 0D..201 

Richard  Boone,  George  Hamilton, 
Luana  Patten 

Too  Hot  to  Handle  (..)  D.. 
Jayme  Mansfield,  Leo  Genn 

©The  Devil  at  4 O'clock 

(127)  D..607 

Spencer  'lYacy,  Flank  Sinatra 
©Loss  of  Innocence  (99)..  D..  60S 
K.  More.  D.  Darrieux,  S.  Y'ork 

Weekend  With  Lulu  (91) C..609 

Leslie  Phillips.  Rob't  Monkhouse 

Queen  of  the  Pirates 

(SC)  ® Ad.. 604 

Gianna  .Maria  Canale,  M.  Serato 

Bridge  to  the  Sun  (112)  ..D..12 
Carroll  Baker,  James  Shigeta 

Invasion  Quartet  (87) . . . . CD  . .203 
Bill  Travers.  Spike  Milligan 

©Guns  of  the  Black  Witch 

(..)  © Ad..  610 

Don  .Megowan.  Silvana  Pampanini 

©Lost  Battalion  (..)  ....Ac.. 611 
Leopold  Salcedo.  Diane  Jergens 

Mr.  Sardonicus  (90)  611 

Oscar  Hiimoika,  Guy  Rolfe 

Valley  of  the  Dragons  (79).... 612 
Sean  McClory 

Everything’s  Ducky  (80)  ....610 

Mickey  Rooney.  Buddy  Hackett 

©Colossus  of  Rhodes 

(.  .)  © Ad.  .204 

Rory  Calhoun,  Lea  Massari 

©Bachelor  in  Paradise 

(..)  © C..205 

Bob  Hope,  Lana  Turner,  Janis  Paige, 
Jim  Hutton,  Paula  Prentiss 

PARAMOUNT 


©World  of  Suzie  Wong  I 

(126)  D..6008' 

William  lloliicn,  Nancy  Kwan,  i 

Syl\ia  Syms  j 

©The  Savage  Innocents 

(89)  ® D..6004; 

.\ntliony  Qninn,  Yoko  Tani, 

.\nna  May  Wong 


©All  in  a Night's  Work 

(94)  C..6010 

Shirley  MacLaine,  Dean  .Martin, 
Cliff  Kobertson 


m 

03 

30 


> 

30 

-< 


> 

30 

O 


> 

■O 

30 


©One-Eyed  Jacks  (141)  00  . 6014 
Marlon  Brando,  Karl  Malden, 
Katy  Jurado,  Pina  Peilicer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M..6018 

Tommy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUGUST 
4,5©The  Pleasure  of  His 

Company  (115)  CD  . 6017 

Fred  .\staire,  Debbie  Reynolds 

©The  Ladies  Man  (106) ..  C . .6015 
Jerry  Lewis,  Helen  Traiibel 

©On  the  Double  (92)  ® C.  .6016 
Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74)  ® D.  .6101 
Mel  Fener,  .Minette  Vadim, 

Elsa  Martinelli 

Man-Trap  (93)  D..6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


©Breakfast  at  Tiffany’s 

(115)  

.vudrey  Hepburn,  George 


CD.  .6103 
Peppard 


30 


©Blue  Hawaii  (..)  ® C/M . 6105 
Elvis  I’resley.  Joan  Blackman, 
.\ngela  Lansbury 


O 

< 


03 

m 

30 


BOXOFFICE  BookinGuide  Oct,  9,  1961 


7 


MAY  I JUNE  JULY  1 AUGUST  1 SEPTEMBER  1 OCTO 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  indicating  story  type:  (Ad)  Adventure  Dramo;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fictian;  (W)  Western. 


20TH-FOX 


UNITED  ARTISTS 


©The  Millionairess  l90)  (g)  C..104 
Sophia  Loren.  Peter  Sellers 

Circle  of  Deception  (100)  © D.  Ill 
Bradford  Dillman.  Suzy  Parker 

©Upstairs  and  Downstairs 

(100)  C..125 

Michael  Craig.  Mylene  Demongeot 

©The  Canadians  (85)  © 0D.  .105 
Robert  Ryan.  John  Pehner 


Sanctuary  (90)  © D..115 

L.  Remick.  Y.  Montand.  B.  Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

Ci©The  Trapp  Family  (106)  D.  .117 
Ruth  Lemverik.  Hans  Holt 

Sniper's  Ridge  (61) Ac..  116 

Jack  Ging.  Stanley  Clements 


©All  Hands  on  Deck 

(98)  © M.  .112 

Pat  Boone.  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

a.  (103)  © Ad.  .110 

<I  j Orson  Welles,  Curl  Jurgens, 

Sylria  Syms 
©The  Fiercest  Heart 

(91)  © 0D..12O 

Stuart  Whitman,  Juliet  Pronse 


>- 

< 


©Return  to  Peyton  Place 

(122)  © D .126 

Carol  Lmley,  Eleanor  Parker. 

Jeff  Cli.andler,  Tue.sday  Weld 
The  Right  Approach 

(92)  © D/M  .127 

Frankie  V.iughan,  Juliet  Prowse, 
Martha  Ilyer.  Gary  Crosby 
©The  Big  Show  (113)  © Ad..  123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 


©The  Minotaur  (92)  ©..Ad  . 6115 
Bob  Mathias,  Rosanna  Schiaffino 

A Matter  of  Morals  (90) . . D . .6108 
Maj-Britt  Nilsson.  Patrick 
O'Neal,  Eva  Dahlback 


' Battle  at  Bloody  Beach 

! (80)  © Ac..  128 

A Murphy,  G.  Crosby,  D.  Michaels 

'©Wild  in  the  Country 

I (114)  © D/M.,129 

I E.  Presley,  II.  I-ange,  T.  Weld 

I ©Snow  White  and  the  Three 

I Stooges  (107)  © C..130 

I Carol  Heiss,  Stooges 


©Misty  (92)  © 0D..131 

David  laidd,  .\rthur  O’Connell 

^ ©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad..  133 

j Walter  Pidgeon,  Joan  Fontaine, 

^ Barbara  Eden,  Frankie  .Ivalon 


The  Silent  Call  (63)  D . . 119 

Roger  Mobley,  David  McLean, 

Gail  Russell 


©Marines.  Let’s  Go  (104)  © C.  .137 
Darid  Hed-son.  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © D . . 134 
Stephen  Boyd,  Juliette  Greco, 
David  Wayne 


The  Young  Savages  (103)  . . D . .6114 
Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  Davis,  Merry  .\ndeis 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  ..  .Ho.. 6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.  .6111 
Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad.. 6117 

Rliondii  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Zimbalist  jr. 

The  Last  Time  I Saw  Archie 

(98)  C . .6118 

Robert  Mitchum,  Jack  Webb 

When  the  Clock  Strikes 

(72)  My..  6116 

James  Brown,  Merry  Anders 


[©Francis  of  Assisi  (105)  © D..132 
(V  Bradford  Dillmiui,  Dolores  Hart, 
Stuart  Whitman 


CO 


.©September  Storm  (90)  . Ad. 
j Joanne  Dru,  .Mark  Stevens 
(35mm  release) 


139 


The  Hustler  (134)  © D.  .136 

P.  Nevnnan,  P.  Laurie.  J.  Gleason 

Seven  Women  From  Hell 

, (88)  © Ac. 140 

. Patricia  Owens,  Denise  Darcel, 
Cesar  Romero,  John  Kerr 

I ©Pirates  of  Tortuga 

(97)  © Ad,.  135 

1 Ken  Scott,  Leticia  Ronrin 


The  Naked  Edge  (102)  My.. 6120 
Gary  Cooper,  Deborah  Kerr 
Goodbye  Again  (120)  ...D..6125 
Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac  . 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  in  color) C/M.  .6126 

Jimmy  Clanton,  Zasu  Pitts. 

Rocky  Graziano 


You  Have  to  Run  Fast 

(73)  Ac  .6122 

Craig  Hill,  Blaine  Edwards 

Three  on  a Spree  (83)  . . .C.  .6122 
Jack  Watling,  Carole  Lesley 

The  Young  Doctors  (102) ..  D . .6128 
Fredric  March.  lien  Gazzara, 
Ina  Balin,  Dick  Clark 


OH 

LU 

CO 


> 

o 


©The  Comancheros  ( . . ) 

© 0D..141 

John  Wayne,  Stuart  Whitman 


The  Flight  That  Disappeared 

(72)  SF..6129 

(Yaig  Hill,  Pau'a  Raymond 
Boy  Who  Caught  a 

Crook  (72)  D.  .6127 

Wiuida  Hendrix.  Don  Beddoe 
Town  Without  Pity  (105)..  D.. 

Kirk  Douglas.  Christine  Kaufman 

Secret  of  Deep  Harbor 

(70)  Ac..  6130 

The  Explosive  Generation 

(90)  D . . 6134 

Paris  Blues  (98)  D..6131 

P.iul  -Newman,  Joanne  Woodward 

Bird  Man  of  Alcatraz  (..)  D.. 

Burt  Linca-ster,  Karl  Malden 

Dead  to  the  World 

©X-15  (..)  Panavision  .... 
Charles  Bronson,  Brad  Dexter 


The  Misfits  (124)  D..6105 

Hark  Gable.  Marilyn  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)...  6106 
Ron  Foster.  Miiko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood. 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 


UNIVERSANNri  g i° 

The  Great  Impostor  (112)  CD  . 6104 
Tony  Curtis.  Joan  Blackman 

The  Shakedown  (90) . . . .Cr.  .6105 
Hazel  Court,  Terence  Morgan 


©Wings  of  Chance  (76) . . OD  . .6111 
James  Brown,  Fr.ances  Rafferty 


©Tomboy  and  the  Champ 

(92)  0D..6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Widmark,  Sonja  Ziemann 


©Posse  From  Hell  (89)  . .W.  .6112 
-Andie  Murphy,  John  Saxon, 
Zohra  Lamport 
©The  Pharaoh’s  Woman 

(88)  © Ad..  6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  . 6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov.  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho., 6115 

Clifford  FNans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Baibara  Shelley,  Andre  Morell 
©The  Last  Sunset  (112)  0D..6117 
Rock  Hudson.  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


WARNER  BROS. 


Gold  of  the  Seven  Saints 

(88)  00. 009 

Clint  W'alker,  Leticia  Roman 
(Filmed  in  sepia) 


©The  White  Warrior  (86)  Ad.. 010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.. on 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  Ac.  ,012 

George  Montgomery,  Charito  Luna 


Trouble  in  the  Sky  (76)  . Ac.  .6118 
Michael  Craig,  Elizabeth  Seal 

0©Tammy  Tell  Me  True 

(97)  CD.  6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  . .D  . .6120 
Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © C..6121 

Bock  Hudson,  Gina  Lollobrlgida, 
Sandra  Dee,  Bobby  Darin 


The  Fabulous  World  of 

Jules  Verne  (81)  ....Ad..  013 

Ernest  Revere,  Louis  Locke 


©Bimbo  the  Great  (81)  ..Ad  . 014 
Cliarles  Holm,  Mary  -Ann  Shields 


©Parrish  (137)  D..015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©World  by  Night 

(103)  Doc.  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  D..155 

Diane  McBain,  Arthur  Kennedy. 
Will  Hiitcliins,  Constance  Ford 


©Back  Street  (107)  C.  .6201 

Susan  Hayward.  John  Gavin 


©Splendor  in  the  Grass 

(124)  D..154 

NatiLlie  Wood,  Warren  Beatty. 

Pat  Hingle,  Audrey  Christie 


©Susan  Slade  (116)  D.  .157 

Troy  Donahue,  Connie  Stevens. 
Dorothy  McGuire.  Lloyd  Nolan 

The  Mask  (83)  D..156 

Depth-Dimension 

Paul  Stevens,  Claudette  Nevins 


COMING  

ALLIED  ARTISTS 

The  B'g  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  D.. 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D . . 

Charlton  He-ston,  Sophia  Loren 

The  George  Raft  Story  D . . 

Ray  Danton,  Jayne  Mansfield 

AMERICAN-INT'L 

©Rectilicus  SF.. 

Bodil  Miller 

©Journey  to  the  7th  Planet.. SF.. 

John  Agar.  Greta  ITiyssen 

Lost  Battalion  D.. 

Leopold  Salcedo.  Diane  Jergens 

COLUMBIA 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig.  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  ® D . . 

Anthony  Q.uinn.  Silvana  Mangano, 

Jack  P.a’ance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D .. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  ,I:me  Fonda 

13  West  Street  D . . 

Alan  Ladd.  Rod  Steiger 

Sail  a Crooked  Ship  C . . 

Robert  Wagner.  Dolores  Hart, 
Ciirolyn  Jones.  Ernie  Kovacs 

The  Notorious  Landlady  C., 

Jack  Lemmon.  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D . 

Glenn  Ford,  Ingrid  Thulin, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ....Ad.. 
Marlon  Br.indo,  Trevor  Howard, 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza D.. 

Rossano  Brazzi.  Oliria  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  ® ...  Bib  D.. 
Jeffrey  Hunter.  Siobhan  McKenna 

©The  Wonders  of  Aladdin  © 

Donald  O'Connor,  Vittorio  De  Sica 

PARAMOUNNT 

©Escape  From  Zahrain  D.. 

A'ul  Brynner.  M.idl,vn  Rhue 
©Summer  and  Smoke 

(118)  ® D..6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.  . 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D . . 

Steve  MeOueen.  Bobby  Darin 
Fes.s  Parker,  Bub  Newhart 

©My  Geisha  C.  . 

Shirley  MacLaine.  Yves  Montand, 
Rob’t  Cummings,  EMw.  G.  Robinson 

The  Errand  Boy  C.. 

Jerry  Lewis 

20TH-FOX 

Madison  Avenue  © D.. 

Dana  -Andrews,  Eleanor  Parker 

20.000  Eyes  (61)  © D . . 

Gene  Nelson.  Merry  Anders 
©It  Happened  in  Athens©  ..Ad.. 

Jayne  Mansfield.  Nico  Minardos 
©Tender  Is  the  Night  ©....D.. 
Jennifer  Jones,  Jason  Robards  jr. 

Joan  Fontaine.  Jill  St.  John 

The  Innocents  © D.  .138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

©Exodus  (212) 

Panavision  70  D.  .6101 

(Special  release)  . . Paul  Newm-an, 

Eha  Marie  Saint,  Peter  l,a«ford 

Season  of  Passion  D . . 

Ernest  Borgnine,  -Anne  Baxter 

Something  Wild  D.. 

Carroll  Baker.  Ralpli  Meeker 

The  Magic  Sword  , . . . 

Basil  Rathbone.  Estelle  Winwood 

UNIVERSAL-INT'L 

©Cape  Fear  D.. 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D,. 

Tony  Curtis,  .las.  FranclsOK 

©Flower  Drum  Song  M . . 

Nancy  K.awn,  James  Shigeta. 
MLvoshi  Umeki,  Juanita  Hall 

WARNER  BROS. 

©Merrill’s  Marauders  Ac.. 

Jeff  Chandler.  Ty  Hardin 

©The  Music  Man  ® M.. 

Robert  Preston,  Shirley  Jones 

©A  Majority  of  One  C.. 

Rosalind  Russell.  .Alec  Guinness 

©Lad,  a Dog  D . . 

Peter  Breck,  Peggy  McCay 


8 


BOXOFFICE  BookinGuide 


Oct.  9,  1961 


FEATURE  CHART 


4ous/ 


an 

\^n.  B 

Man' 


MISCELLANEOUS 


BUENA  VISTA 

OOOue  Hundred  and  One 

Dalmatians  (gO)  ..An.,  Mar  61 
QThe  Absent-Minded  Professor 

(97)  C . May  61 

Fred  MacMurray,  Nancy  Okon, 
Keenan  Wynn,  Tommy  Kirk 
0€)The  Parent  Trap 

(123)  C.Juia 

Maureen  O'Hara,  Brian  Keith, 
©Nikki,  Wild  Dog  of  the 

North  (73)  Ad..Jul61 

Jean  Coutii,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD  . Oct  61 
Donaid  Crisp.  Kay  Waish 

CONTINENTAL 

Make  Mine  Mink  (101)  C . Dec  60 
Terry-Thomas,  Athene  Seyler 
©Hippodrome  (96)  ..Ac.. Mar  61 

(Eng-dubbed)  ..  Gerhard  Reidmann, 
Margit  Nanke 
Saturday  Night  and  Sunday 

Morning  (90)  D . Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D.  . Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian's 

(94)  C.  . Oct  61 

Joyce  Grenfell,  Cecil  Parker, 

Genree  Cole 
CREST  FILMS 

Code  of  Silence  (75)  . .Cr.  . Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(87)  © Ad  . Aug  61 

Le.'i  Barker,  Chelo  Alonso 

EDWARD  HARRISON 

Another  Sky  (83)  D.  . Jan  61 

Victoria  Grayson,  Tayeb 

FILMS-AROUND-THE-WORLD 

A French  Mistress  (91)C..Dec60 
Cecil  Parker,  Jas.  H,  Justice 

FILMGROUP 

Little  Shop  of  Horrors 

(70)  Ho  C.  Sep  60 

Jonathan  Haze,  Jackie  Joseph 
High  School  Caesar  (72)  D..  Nov  60 
John  Ashley.  Gary  Vinson 

Date  Bait  (71)  D . Nov  60 

Gary  Clark,  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  ® Ad..  Sep  61 

Mij:inou  Bardot,  Jerrard  Eaton 

GOVERNOR 

Carry  On,  Nurse  (89)  C.  . 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C.. Feb  61 
Ken  Connor,  Leslie  Phillips 


KINGSLEY-UNION 

The  League  of  Gentlemen 

(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F.  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD.. Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C . . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
Alec  Guinness,  John  Mills 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision  . . . .W.  Jul  61 
•Maureen  O'Hara,  Brian  Keith, 

Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  (©  Ho..  Jan  61 

Gianna  Maria  Canale,  Carlo 
D'Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D..  Jan  61 
.Maria  Feli.'i,  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D . Feb  61 
Arthur  Kennedy,  Walter  Macken 
Two-Way  Stretch  (87)  C . Apr  61 
Peter  Sellers,  Wilfrid  Hyde  White 

STERLING  WORLD  DIST'RS 

The  Half  Pint  (73)  C . Oct  60 

Pat  Goldin,  Tommy  Blackman 
©The  Last  Rebel  (83) . . Ac . . Dec  60 
Carlos  Thoraiison,  Ariadna  Welter 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho..  Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  Wyngarde,  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70)  Ad..  May  61 

Marian  Michael,  Adrian  Hoven 

VALIANT-VITALITE 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  .Vttenboiough,  Pier  Angeli 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bernie  Hamilton 

Mania  (85)  Ho.  .Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94) . . D . . Feb  61 
Jayne  Mamsfield,  Anthony  Quayle 
Hitler's  Executioners 

(78)  Doc.  .Jun  61 

WOOLNER  BROS. 

©Flight  of  the  Lost  Balloon 

(..)  Ad..  Oct  61 

Mala  Powers,  Marshall  Thompson 


FOREIGN  LANGUAGE 


FRANCE 

Breathless  (89)  3-  6-61 

Paul  Belmondo 

Beau  Serge  (87)  9-25-61 

(UMPO)  . . Gerard  Blain,  Jean- 
Claude  Brialy 

Frantic  (90)  8-28-61 

(Times)  . .Jeanne  Moreau,  M.  Ronet 
Love  Game,  The  (85)  ....  2-13-61 
(F-A-W) . . Jean-Pierre  Cassel. 
(Jenevieve  Cliiny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

((iont'l)  ..  Gerard  Phillipe,  Lilli 
Palmer,  Anouk  Aimee.  L.  Padovani 
Rules  of  the  Game  (104)  4-17-61 

(Janu.s) . . Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90)  12-12-60 

(Lopert)  . .Jean  Gabin 

GERMANY 

Glass  Tower.  The  (104)..  10-  3-60 
(Ellis)  . .Lilli  Palmer 
The  Girl  of  the  Moors  (87)  9-  4-61 
(Casino)  . .Claus  Holm,  Maria  Emo 
Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Antigone  (93)  9-25-61 

(Norma)  ..  Irene  Papas 
Counterfeit  Coin  (120).. 10-  3-60 
(.\tlantis)  . . K.  Logothedtides 

Moussitsa  (75)  6-  5-61 

(Greek  Pictures)...).  Vouvonklaki 

288  Stournara  St.  (90)  . . 2-27-61 

(Atlantic)  ..  Orestis  Makris, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St 

The  (91)  1-30-61 

(UMPO)..V.  Gassman,  Toto 


Holiday  Island  (105) 11-14-60 

(Brandon)  ..  Vittorio  de  Sica 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastroianni, 
.)nlta  Ekberg,  /Anouk  Aimee,  Alain 
Cuny 

L'Avventura  (145)  6-  5-61 

(Janus  . .Monica  Vitti,  Gabriel 
Ferzeti,  Lea  Massari 
Rocco  and  His  Brothers 

(175)  7-17-61 

(Astor)  Aiain  Delon,  .Annie 
Girardot 

Two  Women  (105)  ....  6-19-61 

(Embassy)  ..  Sbphia  Loren, 

Jean-Paui  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . .Franko  Interienghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshira  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beveriy) . .Tatsuya  Nakadai 

Rice  (118)  9-18-61 

(SR)..Yuko  Moshizuki 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)  Z.  Cybulski, 

E.  Krzyzewska 

SWEDEN 

Secrets  of  Women  (114) , . 9-18-61 
(Janus).. Eva  Dahlbeck,  Gunnar 
Bjornstrand,  Maj-Brltt  Niisson 
Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . .E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88)  . . 12-12-60 
(Janus)  ..  .Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89) . . 1-31  61 
(Kingsley)  . .Vladimir  Ivashov, 
Shanna  Prokhorenko  (aiso  Eng- 
dubbed) 

Fate  of  a Man  (100)  . . 8-28-61 

(U/A)  . .Sergei  Bondarchuk 


Short  subjects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


Shorts  chart 


COLUMBIA 
ASSORTED  & COMEDY  FAVORITES 
(Reissues) 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim,  Fire,  Shoot  (16)..  Mar  61 

5426  He  Flew  the  Shrew 

( 161/2 ) May  61 

5436  Man  or  Mouse  (18).. Jun  61 

6421  Hot  Heir  (16'/2)  Sep  61 

6431  Caught  on  the  Bounce 

(I5/2)  Oct  61 

CANDID  MICROPHONE 
(Reissues) 

5554  No.  4,  Series  2 (lO'/a)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10'/2) . . Jul  61 
6551  No.  1,  Scries  3 (11)  Sep  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5667  Babie  Boogie  (6)  . . . .Jan  61 

5608  Pickled  Puss  (6I/2) . . .Jan  61 

5609  Christopher  Crumpet's 

Playmate  (6/2)  Feb  61 

5610  Swiss  Tease  (6)  Mar  61 

5611  The  Rise  of  Duton 

Lang  (6/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6J/2)  May  61 

5614  Topsy  Turkey  (6I/2)  ..Jun  61 

5615  Punchy  de  Leon  (6I/2) . . Jul  61 

6601  Red  Riding  Hood  Rides 

Again  (7)  Sep  61 

6602  The  Music  Fluke  (7)  Sep  61 

6603  Imagination  (6I/2)  ...  .Oct  61 

FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5835  Community  Sings 

No.  1,  Ser,  13  (10) Mar  61 

5854  Yukon  Canada  (10)...  Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 

5704  Happy  Go  Loopy  (6I/2)  Mar  61 

5705  Two-Faced  Wolf  (B'/z)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6/2)  May  61 

5707  Fee  Fie  Foes  (61/2)  Jun  61 

5708  Zoo  Is  Company  (6/2)  Jul-61 

6701  Catch  Meow  (6/2)  • ■ ■ -Sep  61 

6702  Kooky  Loopy  (7)  . . . . Oct  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo’s  Canine  Mutiny 
(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  C7)  May  61 

5758  Magoo  Goes  West  (6).  . Jul  61 

6751  Safety  Spin  (7) Sep  61 

6752  Calling  Dr.  Magoo 

(6/2)  Oct  61 

SPECIAL  COLOR  FEATURETTES 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun-61 

6441  Images  of  Luangua 

(18)  Oct  60 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  . Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  G'  eat  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5404  Pals  and  Gals  (16).. Jan  61 

5405  Knutsy  Knights 

(I71/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

1151/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

6401  Quiz  Whiz  (I51/2) Sep  61 

6402  Fifi  Blows  Her  Top 

(I6I/2)  Oct  61 

THRILLS  OF  MUSIC 
(Reissues) 

Sher  ock  & His 

(SI/2)  Dec  60 

Henderson  & His 

(10)  Feb  61 

Raehurn  & His 


5952  Shorty 
Orchestra 

5953  Skitch 
Orchestra 

5954  Boyd 
Orchestra 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 

Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 

W265  Southbound  Duckling 

(7)  Sep  60 

W266  Ncopo'itan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)..  Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 
W275  Cat  Concerto  (7)  ...Sep  60 
W276  Dr.  Jekyl  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W268The  F ea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 


. Nov  61 
. Nov  61 


.Oct  60 
Nov  60 
Dec  60 


PARAMOUNT 
COLOR  SPECIALS 

(2  Reels)  

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B21-1  Spring  in  Scandinavia 

(..)  

B21-2  Fireaway,  Story  of  e 

Trotter  ( . . ) 

MODERN  MADCAPS 
(Technicolor) 

M20-1  Galaxia  (7)  

M20-2  Bouncing  Benny  (6) 

M20-3  Terry  the  Terror  (6) 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 
M21-1  Plot  Sickens  (..)....  Oct  61 
M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  (.  .)  Nov  61 

NOVELTOON 

(Technicolor) 

P20-1  Northern  Mites  (6)..  Nov  60 

P20-2  Miceniks  (6)  Dec  60 

P20-3  The  Lion’s  Busy  (6) . . Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin's  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  >6)  Jun  61 

621-1  Munvo  (9)  Sep  61 

P21-2  Turtle  Scoup  ...)...  .Sep  61 
P21-3  Kozmo  Goes  to 

School  ( . . ) Nov  61 

POPEYE  CHAMPIONS 
E21-1  Fireman’s  Brawl  (..)  Sep  61 
E21-2  Toreadorable  (..)  ..Sep  61 
E21-3  Popeye,  the  Ace  of 

Space  ( . . ) 

E21-4  Shaving  Muggs  (..) 

E21-4  Taxi  Turvey  (.  .) 

E21-6  Floor  Flusher  (..) 

SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 
D20-1  Kings  of  the  Keys 

(9)  Sep  60 

D20-Big  “A"  (9)  Sep  60 

D20-3  A Sport  Is  Born 

(10)  Nov  60 

D20-4  Ten  Pin  Tour  (9)....  Apr  61 

D20-5  Speedway  (10) May  61 

THE  CAT 
(Color  Cartoons) 

C20-1  Ton  Cat  (8)  Sep  60 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

(12/2)  Sep  61 

TRAVELRAMA 
(Anamorphic-Color-1  Reel) 

T20-1  Porpoise  Posse  (10)..  Mar  61 


. Sep  61 
Sep  61 
. Sep  61 
Sep  61 


(11)  May  61 

WORLD  OF  SPORTS 

5802  H'p  Shooters  (91/2)  . . Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 

5804  Dogs  Afield  (10'/2)  • ■ • ■ Jun  61 
6801  Aqua  Ski-Birds  (..)  ..Oct  61 


20th  CENTURY-FOX 

MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  16 

SPECIALS 

7054  Tiger  in  the  Tea  (10) 
NC’Scope.  De  Luxe  color.  . . .Jul  60 

7055  Call  of  the  Holy  Land 

(19)  2D  (B&W) Nov  60 

TERRYTOON  2-D’s 
AM  Ratios — Color 

5121  The  Mysterious  Package 

f6)  Jan  61 

5122  Cat  Alarm  (6)  Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 


TERRYTOONS 

(Color-C'nemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9)  . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © ..Mar  61 
4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  . Can  be  projected  in 
the  Aanmorphic  process,  2.35-1) 
(All  run  between  6 and  7 miin.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ...Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose.  .Apr  61 

4119  Clash  and  Carry  ...Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes . . Can  be  proiected 
in  the  Anamornh'C  process,  2.35-1) 

4131  He'ter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  . Feb  61 

4135  Squareshootin’  Square 

f6)  Mar  61 

4136  Bronco  Busters  (6)  . . . . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 
83Q1  Room  and  Bird Sep  60 

8302  Crocked  Quack  Oct  60 

8303  H's  Hare-raising  Tale  Oct  60 

8304  GTt  Wrapped  Nov  60 

8305  Little  Beau  Pene  ....  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin  . Feb  61 

8309  Been  Deep  Mar  61 

8310  Rabbit  Fi-e Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Corn  P'astered Jul  61 

8315  Kiddm’  the  Ki'ty Aug  61 

8316  Ba'Iot  Bex  Bunny  ...Apg61 
BURS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir  . ..  Sep  60 

8722  Lighter  Than  Hare  . . .Dec  60 

8723  The  Abominable  Snow 

Pahhit  May  61 

8724  Comnres^ed  Hare Jul  61 

MERRIE  MELOniES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8701  The  Dixie  Fryer Sep  60 

8702  Hora’ong  Casualty Ort  60 

8703  Trio  for  Tat  Oct  60 

8704  nogqone  People Nov  60 

8705  High  Note  Dec  60 

8706  Cannery  Woe Ian  61 

8707  7ip  'n  Snort Jan  61 

8701?  Hopny  Daze Feh  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eons  Mar  61 

8711  Birds  of  a Father  . . .Apr6X 

8712  n'Finhtm’  Ones  Apr  61 

8713  Lirketv-Sniat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

R716  Rebel  Without  C'aws..Jul61 
8716  The  Pied  Piper  of 

Guadalupe  Aug  61 

WORLD-WIDE  ADVENTURE 
SPECIALS 
(Co'or  Reissues) 

(Twn-Reell 

8001  Enchanted  Is.  (20)  . . . . Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18) . Jul  61 

(One  Reel) 

8501  Rivmra  Days  (10)  . . . . Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9)....  Jun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 


BOXOFFICE  BookinGuide  : Oct.  9,  1961 


9 


“5. 


XHIBITOR  HAS  HIS  SAY 


ABOUT  PICTURESi 


For  a Change  of  Pace  . . . 

"Serengeti"  from  Allied  Artists  was  no  barn- 
burner here,  but  above  average  and  satisfied 
those  who  love  animal  pictures.  It  is  one  swell 
picture,  so  unusual  that  it  is  good.  A change  of 
pace  that  will  do  you  some  good. 

KEN  CHRISTIANSON 

Roxy  Theotre, 

Washburn,  N.  D. 


BUENA  VISTA 

One  Hundred  and  One  Dalmatians  (BV)^ — Cartoon 
feature.  Very  good.  If  you  have  a town  with  lots 
of  kids,  you  will  do  okay.  Only  thing  wrong  is  the 
60  per  cent  and  big  front  money.  Not  much  left. 
Played  Sun.,  Mon.,  Tues.  Weather:  Fair. — Leo  A. 

Backer,  Valley  Theatre,  Browns  Valley,  Minn.  Pop. 
1,170. 

COLUMBIA 

Sword  of  Sherwood  Forest  (Col) — Richard  Greene, 
Peter  Cushing,  Niall  MacGinnis.  Very  good,  of  its 
type,  but  did  not  break  even  on  the  engagement. 
Played  Thurs.,  Fri. — S.  T.  Jackson,  Jackson  Theatre, 
Flomaton,  Ala.  Pop.  1,480. 

Terror  of  the  Tongs,  The  (Col) — Christopher  Lee, 
Yvonne  Monlaur,  Geoffrey  Toone.  This  is  more  junk. 
Nobody  came  and,  really,  why  would  they?  This  is 
the  type  of  trash  we  don't  need.  If  you  have  it 
booked,  forget  about  having  your  clean-up  man 
come  by.  Booked  it  flat,  which  really  amounted 
to  on  80  per  cent  rental. — Ray  Boriski,  Albert 
Zarzana;  Galena  Theatre,  Galena  Pork,  Tex.  Pop. 
10,000. 

Twinkle  and  Shine  {Col,  reissue) — Doris  Day,  Jack 
Lemmon,  Ernie  Kovacs.  This  is  a reissue  of  "It 
Happened  to  Jane."  Excellent  picture  and  has  color, 
but  did  under  average  business.  Good  trailer  on  it, 
too.  It's  worth  a playdate.  Played  Sun.,  Mon.,  Tues. 
- — S.  T.  Jackson,  Jackson  Theatre,  Flomaton,  Ala. 
Pop.  1,480. 

Wackiest  Ship  in  the  Army,  The  (Col) — Jack  Lem- 
mon, Ricky  Nelson,  Chips  Rafferty.  Not  a bad  comedy 
but  not  quite  strong  enough  for  a Sun.,  Mon.  play- 
date.  Thought  the  popularity  of  Ricky  Nelson  would 
help,  but  it  didn't  do  anything  extra  at  the  boxoffice. 
Weather;  Fair  and  warm. — James  Hardy,  Shoals 
Theatre,  Shoals,  Ind.  Pop.  1,555. 

METRO-GOLDWYN-MAYER 

Atlantis,  the  Lost  Continent  (MGM) — Anthony  Hall, 
Joyce  Taylor,  John  Dali.  Definitely  poor  and  boring, 
in  my  opinion;  not  up  to  George  Pal's  other  pictures. 
Play  it  only  if  you're  in  the  exploitation  area,  other- 
wise leave  it  alone.  We  had  a good  crowd  of  kids, 
though. — Paul  Fournier,  Acadia  Theatre,  St.  Leonard, 
N.  B.  Pop.  2,150. 

Cimarron  (MGM) — Glenn  Ford,  Maria  Schell,  Anne 
Baxter.  All  you  have  to  do  is  put  out  the  paper. 
Everyone  knows  how  good  this  is.  So  you  will  do 
plenty  of  business.  Played  Sun. -Tues.  Weather;  Hot. — 
Leo  A.  Backer,  Valley  Theatre,  Browns  Valley,  Minn. 
Pop.  1,170. 

Gone  With  the  Wind  (MGM,  reissue) — Clark  Gable, 
Vivien  Leigh,  Leslie  Howard.  A picture  that  will  never 
grow  old.  Third  time  around  and  did  way,  way  above 
average.  Clark  Gable  may  be  gone,  but  not  forgotten 
in  this  town.  Most  everyone  left  the  theatre  with 
tears  in  their  eyes.  Everyone  loved  it.  The  half-way 
intermission  sure  helped.  Played  Wed.-Sat.  Weather; 
Mild. — Kenn  Spaulding,  assistant  manager.  Bijou 
Theatre,  Morrisville,  Vt.  Pop.  3,450. 

Key  Witness  (MGM)— Jeffrey  Hunter,  Pat  Crowley, 
Dennis  Hopper.  A natural  for  the  teenage  crowd  and 
it  pleased  the  adults  and  our  colored  patrons  also. 
Played  Wed.,  Thurs.  Weather;  Fair. — Frank  Patterson, 
Mansfield  Theatre,  Mansfield,  La.  Pop.  6,000. 

Lost  Voyage,  The  (MGM) — Robert  Stack,  Dorothy 
Molone,  George  Sanders.  Believe  it  or  not — this  pic- 
ture hasn't  a second  without  action.  It's  terrific. 
Play  it,  by  all  means.  It's  worth  every  effort  you 
make  to  pull  them  in.  They'll  love  if.  Bravo,  Stones! 
Do  it  again.  Business  was  good  and  our  people 
thought  it  should  have  won  an  Oscar.  Played  Thurs., 
Fri.,  Sat. — Paul  Fournier,  Acadia  Theatre,  St.  Leon- 
ard, N.  B.  Pop.  2,150. 

PARAMOUNT 

All  in  o Night's  Work  (Paro) — Dean  Martin,  Shirley 
MacLaine,  Cliff  Robertson.  Very  good.  Ployed  Sun., 
Mon.,  Tues. — S.  T.  Jackson,  Jackson  Theatre,  Flo- 
maton, Ala.  Pop.  1,480. 

Creoth  of  Seondol,  A (Poro) — Sophia  Loren,  John 
Gavin,  Mourice  Chevalier.  Amusing,  cute  and  fairly 
entertaining  show  with  some  exceptional  settings  and 
beautiful  costumes.  One  thing  wrong;  they  should 
hove  cost  Rock  Hudson  instead  of  John  Gavin 
(hondsome,  but  an  inexperienced  actor).  Sophia 
and  Chevalier  were  tops.  Business  poor  on  this. — 
Paul  Fournier,  Acadia  Theatre,  St.  Leonord,  N B 
Pop.  2,150. 

todies  Mon,  The  (Para) — Jerry  Lewis,  Helen  Trau- 
bel,  Pat  Stanley.  The  first  football  avalonche  hit  us 


Saturday,  then  Sunday  a PTA  dance,  so  Jerry  just 
did  not  have  a chance.  The  color  and  photography 
were  beautiful  and  some  said  it  was  the  best  show 
they  have  seen.  Played  Sat.,  Sun.,  Mon.  Weather; 
Nice,  but  hot. — Carl  P.  Anderka,  Rainbow  Theatre, 
Castroville,  Tex.  Pop.  1,500. 

20th  CENTURY-FOX 

Big  Show,  The  (20th-Fox) — Esther  Williams,  Cliff 
Robertson,  David  Nelson.  This  really  gave  me  a 
surprise.  I didn't  expect  much,  but  had  a better  than 
usual  Sunday  night  crowd.  (We  don't  open  Monday 
nights.)  This  has  a good  plot  (in  my  humble  estima- 
tion anyway),  some  circus  background,  color  and  what 
have  you.  For  this  day  of  the  week,  it  did  well.  If 
you  live  in  a small  town,  don't  be  afraid  of  it.  Played 
Sun.  Weather;  Good. — I.  Roche,  Starlite  Drive-In, 
Chipley,  Fla.  Pop.  3,000. 

Con-Can  (20th-Fox) — Frank  Sinatra,  Shirley  Mac- 
Laine, Juliet  Prowse.  This  is  the  first  musical  I have 
played  in  a long  time  and  I failed  miserably  on  it. 
It  may  have  gone  over  okay  in  larger  cities,  but 
it  sure  isn't  for  a small  town.  Still,  it  is  a fine 
production  and  very  well  made.  Played  Sun.,  Mon., 
Tues.  Weather;  Warm. — James  Hardy,  Shoals  The- 
atre, Shoals,  Ind.  Pop.  1,555. 

Ferry  to  Hong  Kong  (20th-Fox) — Orson  Welles, 
Curt  Jurgens,  Sylvia  Syms.  Like  a slow  boat  to  China! 
Skip  it,  if  you  want  to  keep  friends.  Played  Fri.,  Sat. 
Weather;  Fine. — ^Dave  S.  Klein,  Vega  Theatre,  Ban- 
croft, Northern  Rhodesia,  Africa,  Pop.  3,000. 

North  to  Alaska  (20th-Fox) — John  Wayne,  Ca- 
pucine,  Fabian.  No  need  to  go  into  details  on  this 
wonderful,  extremely  entertaining  show.  Give  us 
more,  it's  what  they  want.  Business  very  good. 
Played  Sun.,  Mon.  Weather;  Cool. — Paul  Fournier, 
Acadia  Theatre,  St.  Leonard,  N.  B.  Pop.  2,150. 

UNITED  ARTISTS 

Alamo,  The  (UA) — John  Wayne,  Richard  Widmark, 
Laurence  Harvey.  The  "let  live"  policy  of  United 
Artists  gives  us  a chance  to  play  the  big  ones.  Not 
up  to  expectations  in  gross  or  picturewise.  A little 
too  heavy,  but  UA  keeps  our  doors  open.  Played 
Sun. -Wed.  Weather;  Fair. — Ken  Christianson,  Roxy 
Theatre,  Washburn,  N.  O.  Pop.  968. 

Dance  With  Me,  Henry  (UA) — Abbott  and  Costello, 
Gigi  Perreau.  This  oldie  did  okay  on  a Saturday  double 
bill.  Received  a good  print.  Played  Sat. — S.  T.  Jack- 
son,  Jackson  Theatre,  Flomaton,  Ala.  Pop.  1,480. 

Elmer  Gantry  (UA) — Burt  Lancaster,  Jean  Simmons, 
Shirley  Jones.  Any  resemblance  between  this  and  the 
book  purely  accidental.  Fine  acting,  but  no  entertain- 
ment. Could  not  use  vulgar  preview  as  we  had 
"Dalmatians"  and  a house  full  of  children  preceding 
this.  Played  Sun.,  Mon.  Weather;  Good. — Elaine  S. 
George,  Star  Theatre,  Heppner,  Ore.  Pop.  1,100. 

Fugitive  Kind,  The  (UA) — Marlon  Brando,  Anna 
Magnani,  Joanne  Woodward.  It  was  fair,  I guess,  but 
did  poor  business  and  had  some  walkouts.  If  I had 
seen  before  buying,  I would  have  passed  it.  Played 
Sat.  Weather;  Good. — S.  T.  Jackson,  Jackson  Theatre, 
Flomaton,  Ala.  Pop.  1,480. 

UNIVERSAL-INTERNATIONAL 

Kettles  in  the  Ozarks,  The  (U-l,  reissue) — ^Marjorie 
Main,  Arthur  Hunnicutt,  Una  Merkel.  Columbia  pulled 
another  one  on  us,  "Gidget  Goes  Hawaiian,"  after 
we  had  our  calendars  printed,  so  we  brought  back 
the  Kettles  for  the  third  time  and  enjoyed  a nice 
business.  A few  were  disappointed  in  the  switch,  but 
the  majority  enjoyed  it.  Played  Sat.,  Sun.,  Mon. 
Weather;  Nice. — Carl  P.  Anderka,  Rainbow  Theatre, 
Castroville,  Tex.  Pop.  1,500. 

Last  Sunset,  The  (U-l) — ^Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone.  Can't  we  even  get  rape,  adultery 
and  associated  activities  out  of  the  western,  for 
heaven's  sake?  Used  to  do  fine  on  good  westerns 
until  the  folks  found  out  even  they  weren't  reliable 
family  fare.  Played  Sun.,  Mon.  Weather;  Good. — 
Elaine  S.  George,  Star  Theatre,  Heppner,  Ore.  Pop. 
1,100. 

WARNER  BROS. 

Fabulous  World  of  Jules  Verne,  The  (WB) — Ernie 
Novara,  Lou  Tock,  Jane  Zalata.  Avoid  this  one. 
Filmed  in  MystiMation,  it  completely  missed  satis- 
fying our  patrons,  who  are  beginning  to  smell  for- 
eign made  pictures  before  they  leave  European 
shores.  Pass.  Played  Sun.,  Mon.,  Tues.  Weather: 
'"lear. — C.  D.  Simmons,  Grace  Theatre,  Grace,  Ida. 
Pop.  725. 


Vermont  Showman  Says 
'Prof'  Is  Top  Disney 

''The  Absent-Minded  Professor"  is  the  best 
Disney  yet.  This  outgrossed  "Swiss."  Keep  them 
coming,  Mr.  Disney,  and  the  exhibitor  will  keep 
eoting.  We  played  it  a week  here. 

PAUL  GAMACHE 

Welden  Theatre 
St.  Albans,  Vt. 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


The  Man  Who  F Comedy-Fantasy 

Wagged  His  Tail 

Continental  91  Minutes  Rel.  Sept.  'G1 

Some  time  before  Peter  Ustinov  gave  his 
Academy  Award-vrinning  performance  in 
"Spartacus"  and  followed  up  with  "Roman- 
off and  Juliet,"  he  starred  in  this  minor  Italo- 
Spanish  comedy  fantasy  directed  by  Ladislao 
Vajda.  Now  his  name  will  be  the  chief 
selling  angle  for  this  Chamartin-Falco  film, 
released  in  Europe  in  1957  as  "An  Angel 
Over  Brooklyn,"  particularly  in  the  art 
houses  although  the  film's  broad  comedy 
touches  and  its  small  boy-enormous  mastiff 
relationship  would  delight  youngsters  and 
family  audiences.  But  no  English-dubbed 
version  is  planned,  perhaps  because  the  tor- 
rent of  Spanish  issuing  from  the  characters' 
mouths  would  be  difficult  to  synchronize  with 
English  words.  Ustinov  plays  a Scrooge-like 
lawyer-landlord  who  terrifies  his  timid  clerk 
and  extracts  every  possible  penny  from  his 
poverty-stricken  Brooklyn  tenants.  Accus- 
tomed to  barking  like  a dog  to  scare  away 
vendors,  Ustinov  is  turned  by  a fortune-teller 
into  a huge  mongrel  until  someone  loves  him 
enough  to  break  the  evil  spell.  The  big 
dog's  antics  create  some  chuckles  and  there 
is  considerable  horseplay  and  slapstick 
chases,  all  of  which  are  better  than  the 
overly  sentimental  moments.  Little  Pablito 
Calve,  who  scored  in  Vajda's  "Marcelino" 
a few  years  back,  again  proves  a natural 
child  actor.  Except  for  a few  Brooklyn  street 
locations,  the  picture  was  filmed  in  Madrid. 

Peter  Ustinov,  Pablito  Calvo,  Atoldo  Tieri, 
Silvia  Marco,  Maurizio  Arena. 


Eve  Wants  to  Sleep  F Comedy 

Harrison  93  Minutes  Rel.  Oct.  '61 

A rarity  indeed  from  behind  the  Iron  Cur- 
tain— an  out-and-out  satirical  study  of  con- 
temporary people — this  Edward  Harrison  im- 
port (Polish  dialog,  English  subtitles)  should 
find  good  response  in  both  anticipated  situ- 
ations and  along  the  art  theatre  routings, 
since  the  principal  player.  Miss  Barbara  Lass, 
born  Kwiatowska,  18,  has  been  heartily  ac- 
coladed  on  the  Continent  for  her  winning 
portrayal  of  a young  girl  from  the  provinces 
arriving  in  the  city  to  study.  She  runs  into 
multiple  problems,  finally  winding  up  in  a 
public  park  with  a handsome  police  officer, 
no  less,  as  her  willing  helper.  This  was  pro- 
duced by  the  Syrena  Film  Unit  for  Warsaw's 
Film  Polski. 

Barbara  Lass,  Roman  Klosowski, 
Stanislaw  Mikulski. 


To  Film  Two  in  Spain 

HOLLYWOOD — “Invisible  City,”  star- 
ring Anita  Ekberg,  is  the  first  of  two  films 
Sidney  Pink  will  coproduce  in  Spain  with 
Producciones  Cinematograficos  and  in  as- 
sociation with  Worldwide  Enterprises  Inc. 
A second  feature  is  “The  French  Diary,” 
an  original  story  by  Pink  to  star  Marujita 
Diaz,  winner  of  Spain’s  best  actress  award 
for  1960. 


Correction  on  UA  Film 

“Boy  Who  Caught  a Crook,”  United 
Artists  feature  which  is  reviewed  in  Box- 
office  October  2,  should  carry  the  F symbol 
for  family  rating  instead  of  A for  adults 
only. 


10 


BOXOFFICE  BookinGuide  ::  Oct.  9,  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  ® denotes  color;  © CinemoScope;  (g)  Vistovision;  © Superscope;  ® Noturom  a;  (g)  Regolscope;  ® Techniromo.  For  story  synopsis  on  each  picture,  see  reverse  side. 


1 Breakfast  at  Tiffany's  F 

1 Paramount  (6103)  115  Minutes  Rel.  Oct.  '61 

1 - A gay,  ultra-sophisticated  and,  oft-time',  utterly  mad  farce  eririN 

1 comedy  based  on  Truman  Capote's  best-selling  novel,  with  j 

1 Audrey  Hepburn,  giving  a delightfully  pixieish  portrayal  of 

1 Holly  Golightly,  for  top  marquee  value.  The  Martin  Jurow- 

1 Richard  Shepherd  production,  lavishly  filmed  in  Technicolor 

1 on  famous  Manhattan  locations,  is  made-to-order  for  key  city 

1 first-runs  and  subsequents.  In  small  towns  and  family  spots 

Miss  Hepburn  and  the  on-coming  George  Peppard,  plus  the 
broad  comedy  caricature  of  Mickey  Rooney,  will  satisfy  all 
except  the  kiddies — they  wouldn't  dig  most  of  it,  anyway. 

1 The  screenplay  by  George  Axelrod  is  wildly  improbable  and 

1 inconsequential  in  its  hilarious  moments,  engagingly  di- 

1 rected  by  Blake  Edwards,  who  also  manages  to  make  the 

1 rare  serious  touches  quite  moving.  The  off-beat  casting  of 

Miss  Hepburn  as  the  dazzling,  capricious  heroine  was  an 
1 inspiration  and  Peppard  is  perfect  as  the  young  writer  who 

1 finally  brings  her  down  to  earth.  Patricia  Neal  is  excellent 

as  Peppard's  wealthy  "sponsor"  and  both  she  and  Miss 
Hepburn  wear  striking  gowns  by  Hubert  de  Givenchy  and 
1 Pauline  Trigere  to  make  the  ladies  drool.  Buddy  Ebsen's 

1 Texas  horse  doctor  is  a dramatic  gem.  Henry  Mancini's 

1 "Moon  River"  theme  is  already  sweeping  the  airwaves. 

1 Audrey  Hepburn,  George  Peppard,  Patricia  Neal,  Buddy 

1 Ebsen,  Mickey  Rooney,  Martin  Balsam,  Villalonga. 

West  Side  Story  F “J”' 

United  Artists  ( ) 155  Minutes  Rel.  

6 Mirisch  Pictures'  presentation  of  the  enormously  successful 

Broadway  stage  hit  proves  equally  effective  as  a screen 
blending  of  the  dramatic,  musical  and  dance  form.  Directed 
by  Robert  Wise  and  the  original  stage  choreographer, 
Jerome  Robbins,  with  Leonard  Bernstein's  haunting  musical 
score,  Stephen  Sondheim's  humorous  and  powerful  lyrics 
and  Robbins'  exciting  and  strikingly  modern  dances  bril- 
liantly reproduced  in  this  great  picture  which  is  bound  to  be 
well  patronized  and  widely  discussed  during  its  two-a-day 
runs  and  become  a boxoffice  smash  in  its  general  showings. 
Photographically  the  film  is  infinitely  superior  as  visual  en- 
tertainment due  to  the  magnificent  and  breathtaking  cine- 
matography by  Daniel  Fapp  is  stunning  Panavision  and 
Technicolor.  From  the  opening  shots  taken  high  above  Man- 
hattan island,  where  much  of  the  picture  was  filmed,  to  the 
closer  views  of  the  city's  high  buildings,  streets  and  parks  in 
the  west  side  slum  district,  where  the  camera  captures  the 
turmoil,  the  chases  and  the  fights  in  thrilling  fashion,  the 
photography  has  rarely  been  equaled  on  the  screen. 
Suitable  for  family  audiences,  but  not  the  very  young. 

Natalie  Wood,  Richard  Beymer,  Russ  Tamblyn,  Rita 

Moreno,  George  Chakiris,  Simon  Oakland,  Bill  Bramley. 

1 The  Risk  F ^5°! 

! Kingsley  Int'l  81  Minutes  Rel.  Oct.  '61 

1 While  Hollywood  has  drastically  cut  down  on  its  produc- 

1 tion  of  well-made,  black-and-white  programmers  best 

1 suited  to  the  supporting  spot  on  dual  bills,  several  recent 

British  films  are  well  suited  to  second  feature  slotting — as 
1 witness  this  dramatic,  absorbing  and  splendidly  acted  film 

1 produced  and  directed  by  Roy  and  John  Boulting,  who 

turned  out  "Seven  Days  to  Noon,"  "Private's  Progress"  and 
ail  other  fine  English  fare.  Peter  Cushing,  who  is  becoming 

B familiar  to  U.S.  audiences  through  his  many  Hammer  Films 
1 Man-  portrayals,  "The  Mummy,"  "Horror  of  Dracula,"  etc.,  is  the  r,jr  tv 
1 sole  marquee  name  but  Raymond  Huntley  and  several  — j/ 

1 others  will  be  familiar  to  devotees  of  British  fare.  The  screen- 

1 play  by  Nigel  Balchin,  based  on  his  novel,  "A  Sort  of 

1 Traitors,"  starts  slowly  but  interest  builds  steadily  up  to  the 

1 suspenseful  climax  in  which  a suicide  provides  the  final 

1 twist  to  the  complications.  Only  a few  "too-British"  touches, 

such  as  accenting  the  second  syllable  of  laboratory,  might 
annoy  some  patrons.  Tony  Britton  and  Virginia  Maskell,  as 
1 young  research  scientists,  make  a pleasing  romantic  team, 

1 Cushing  is  excellent  as  the  head  scientist  but  it  is  handsom.e 

1 Ian  Bannen,  playing  an  embittered,  armless  Korean  war 

1 veteran,  whose  portrayal  is  standout. 

1 Tony  Britton,  Peter  Cushing,  Virginia  Maskell.  Ian  Ban- 

1 nen,  Thorley  Walters,  Donald  Pleasance. 

Secret  oi  Deep  Harbor  F S'S 

United  Artists  (6130)  70  Minutes  Rel.  Oct.  '61 

Shoppers  for  action  who  have  little  regard  for  quality 
probably  will  enjoy  this  offering,  but  it  won't  appeal  to  ticket 
buyers  who  demand  consistency  in  their  screen  fare,  nor 
will  it  please  patrons  who  resent  excessive  drinking  and 
shabby  romance.  On  the  bottom  half  of  double  bills,  the  only 
spot  for  v/hich  it  is  qualified,  boxoffice  returns  may  be  satis- 
factory; otherwise,  it  is  not  likely  to  jingle  the  cash  registers 
to  any  degree.  Some  interest  may  be  engendered  through 
readers  of  "I  Cover  the  Waterfront,"  novel  by  Max  Miller  on 
'i^y\  screenplay  is  based  and  by  names  of  topliners 

F Ti^  Merry  Anders  and  Ron  Foster,  both  sufficiently  familiar  on 
movie  and  television  screens  to  create  marquee  value.  How- 
ever, it's  doubtful  that  the  aforementioned  will  save  what 
is  a poorly  acted,  written  and  directed  drama.  The  basic 
story  idea  is  strong  enough,  but  every  line  and  situation  of 
the  Owen  Harris-V/ells  Root  script  can  be  anticipated  and  it 
follows  that  performances  are  of  the  same  grade.  Primary 
fault  of  the  production  is  lack  of  imagination  and  excitement. 
Robert  E.  Kent  and  Edward  L.  Cahn,  producer  and  director, 
respectively,  have  turned  out  some  good  pictures  under  the 
Harvard  Film  banner,  but  apparently  lost  their  sense  of 
entertainment  values  on  this  one. 

Ron  Foster,  Barry  Kelly,  Merry  Anders,  Norman  Alden, 
James  Seay,  Grant  Richards,  Ralph  Manza,  Billie  Bird. 

1 Susan  Slade  F 

1 Warner  Bros.  (157)  116  Minutes  Rel.  Nov.  '61 

1 Connie  Stevens,  one  of  the  three  romantic  leads  in 

1 "Parrish,"  receives  the  full  star  treatment  from  Warner  Bros. 

1 in  this  lavishly  filmed  Delmer  Daves  production  with  a slick 

1 magazine  Ladies'  Home  Journal-type  of  plot.  As  in  Daves' 

1 "Parrish"  and  "A  Summer  Place,"  both  boxoffice  hits,  this 

I stars  Troy  Donahue,  increasingly  popular  with  the  teenagers, 

has  a strong  supporting  cast.  Technicolor  photography  and 
another  Max  Steiner  musical  theme  that  will  help  sell  record 
1 albums.  Daves,  who  also  directed  and  wrote  the  screenplay, 

1 based  on  the  novel  by  Doris  Hume,  stuck  to  his  sure-fire 

1 formula,  guaranteed  to  appeal  to  women  patrons  rather  than 

1 win  critical  praise.  The  over-long  picture  is  filled  with 

cliches  for  its  long-suffering,  wronged  heroine  and  contains 
1 considerable  corny  dialog  which  even  Lloyd  Nolan  and 

1 Brian  Aherne  are  unable  to  surmount.  And  Miss  Stevens  has 

neither  the  looks  nor  acting  ability  to  make  the  unhappy 
heroine  a sympathetic  figure.  Fortunately,  Dorothy  McGuire 
1 is  on  hand  to  give  a luminous  portrayal  of  an  understanding 

1 mother  who  protects  her  daughter's  illegitimate  child  from  v 

1 the  world.  Also  Nolan,  Aherne,  the  reliable  Natalie  Schafer  .ton]) 

1 and  handsome  Grant  Williams  contribute  stalwart  perform-  ^ 

1 ances.  Lucien  Ballard's  location  photography  is  striking. 

1 Troy  Donahue,  Connie  Stevens,  Lloyd  Nolan,  Dorothy 

McGuire,  Brian  Aherne,  Grant  Williams,  Natalie  Schafer. 

Pirates  oi  Tortuga  F 

20th-Fox  (135)  97  Minutes  Rel.  Oct.  '61 

Sam  Katzman,  after  a 20-year  tenure  as  producer  of  ex- 
ploitable action  programmers  for  Columbia,  has  switched  to 
20th  Century-Fox  with  a colorful  and  entertaining  pirate  yarn 
which  is  the  equal  in  color,  scope  and  period  flavor  of  any 
of  the  Italian-made  action  epics.  Except  for  Rafer  Johnson, 
the  decathlon  champion  who  plays  a minor  role,  marquee 
value  is  almost  nil  so  the  title  and  buccaneer  theme  are  the 
best  selling  angles.  As  directed  by  Robert  D.  Webb,  from 
a screenplay  by  Melvin  Levy,  Jesse  L.  Lasky  jr.  and  Pat 
Silver,  the  picture  has  sword  play  and  sea  battles  aplenty 
with  ample  time  for  a romantic  plot  dealing  with  a gutter- 
snipe with  ambitions  to  be  a lady.  This  role,  which  borrows 
something  from  both  "Pygmalion"  and  "Forever  Amber,"  is 
given  an  amusing,  tongue-in-cheek  treatment  and  is  delight- 
fully played  by  Leticia  Roman,  a pertly  attractive  young 
actress  who  will  win  audience  favor.  Ken  Scott,  after  sup- 
porting roles  in  several  20th-Fox  films,  has  the  rugged  good 
looks  and  fistic  ability  for  the  part  of  the  privateer  captain- 
X hero  and  he  bids  fair  to  be  considered  for  John  Wayne-Joel 
V McCrea-type  of  roles.  Edgar  Barrier  and  Robert  Stephens, 

the  latter  as  Morgan,  the  pirate,  add  convincing  portrayals. 
The  17th  Century  sets  and  costumes  are  authentic-looking. 

Ken  Scott,  Leticia  Roman,  Dave  King,  Edgar  Barrier, 
Raier  Johnson,  Robert  Stephens,  John  Richardson. 

The  reviews  on  these  pages  may  be  filed  for  future  reference  in  ony  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2568 


BOXOFFICE  BookinGuide  : Oct.  9,  1961 


2567 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


THE  STORY:  "West  Side  Story"  (UA) 

A modem  equivalent  of  the  Romeo  and  Juliet  love  story, 
this  tells  how  a handsome  Italian  member  of  the  Jets,  a west 
side  gang,  meets  and  falls  in  love  with  Natalie  Wood,  whose  ^p. 
brother  is  a leader  of  the  Sharks,  a rival  group  of  Puerto 
Ricans.  Although  both  realize  they  have  scant  chance  for 
happiness,  they  meet  clandestinely  and,  when  Beymer  learns 
of  a "rumble"  planned  between  the  warring  gang  members 
he  tries  to  stop  it.  During  the  melee,  Beymer  is  forced  into 
the  fight.  Both  gong  leaders  ore  knifed  and  the  climax  finds 
the  lovers  dead,  one  slain  and  the  other  a suicide. 

EXPLOrriPS: 

The  fame  of  the  stage  play  which  played  two  years  on 
Broadway  toured  the  country  and  won  acclaim  in  European 
capitals,  will  be  the  strongest  selling  point,  including  music 
store  displays  of  the  record  album.  Leonard  Bernstein's 
music  will  be  a strong  point  with  concert-lovers.  For  the 
teenagers,  play  up  Natalie  Wood  and  Russ  Tamblyn,  both 
popular  with  film  patrons. 

CATCHLINES: 

Broadway's  Most  Exciting  and  Tempestuous  Dance  Drama 
— Now  Magnificently  Transferred  to  the  Screen  in  Technicolor 
and  Panovision  . . . The  Love  Story  of  an  Italian  Romeo  and 
a Puerto  Rican  Juliet — Whose  Romance  Was  Doomed  to 
Tragedy  . . . Leonard  Bernstein's  Haunting  Music  and 
Jerome  Robbins'  Thrilling  Dances  Spring  to  Life  on  the  Pana- 
vision  Screen. 

THE  STORY:  "Breakfast  at  Tiffany's"  (Para) 

George  Peppard,  a young  writer  being  "sponsored"  by  , 
Patricia  Neal,  arrives  in  his  newly  decorated  Manhattan  P 
brownstone,  also  tenanted  by  Audrey  Hepburn,  a pixieish  ^ 
^ ^ playgirl  who  is  dazzled  by  Tiffany's  window  displays  and  is 

handsomely  paid  for  dining  with  wealthy  men  and  paying 
visits  to  an  ex-mobster  in  Sing  Sing.  Audrey  and  George 
are  attracted  to  each  other,  especially  after  he  helps  her  to 
send  away  Buddy  Ebsen,  a gentle  Texan  to  whom  she  had 
once  been  married.  Audrey  attempts  to  interest  a Hollywood 
agent  in  Peppard's  stories  and  he  decides  to  ditch  the 
demanding  Patricia  when  disaster  strikes.  Just  as  Audrey  is 
set  to  leave  for  Brazil  to  marry  a handsome  millionaire,  she  is 
arrested  for  innocently  carrying  narcotics  information  from 
the  Sing  Sing  prisoner.  Peppard  helps  to  get  her  released 
and  she  realizes  he  truly  loves  her. 

EXPLOITIPS: 

The  best-selling  novel  by  Truman  Capote  can  result  in 
bookstore  displays,  plus  record  shop  counter  and  window 
displays  of  Henry  Mancini's  album,  both  items  highlighting 
the  photo  of  Audrey  Hepburn  with  a long  cigaret  holder. 

CATCHLINES: 

Audrey  Hepburn  As  That  Delightful  Darling,  Holly 
Golightly,  Who  Collected  Diamonds  and  Wealthy  Playboys 
. . . Truman  Capote's  Bizarre  Novel  About  Manhattan  and 
Mad,  Mad  Denizens— Now  on  the  Screen  . . . Everyone  Loves 
Holly  Golightly,  the  Girl  Who  Lived  a Madcap  Life. 

THE  STORY:  "Secret  of  Deep  Harbor"  (UA) 

Newspaper  reporter  Ron  Foster  covers  the  waterfront.  He 
is  tipped  that  a big  gangster  will  try  and  make  Mexican 
waters  and  gets  orders  from  his  city  desk  to  be  on  the  look- 
out. At  a dive,  he  runs  into  Barry  Kelly,  fishing  boat  captain, 
and  his  daughter,  Merry  Anders.  Kelly  is  drunk  and  loaded 
with  money.  Ron  guesses  he  hasn't  come  by  the  loot 
honestly  and  decides  to  follow  his  hunch.  Next  day  the  dead 
body  of  the  gangster  is  discovered  at  the  bottom  of  the  sea 
weighted  down  with  an  anchor.  Merry,  who  has  fallen  for 
Ron,  innocently  identifies  the  anchor  as  her  father's.  Ron 
notifies  police  and  they  board  Barry's  boat,  discover 
smuggled  heroin,  accuse  Barry  of  murder  and  wound  him  in  a) — 
a gun  battle.  Ron  breaks  the  story;  Merry  believes  his  inter-  resei 
est  in  her  was  for  the  sake  of  the  scoop.  She  plans  to  skip 
town  with  Barry,  but  all  ends  well  for  the  lovers  when  Barry's 
wound  proves  fatal  and  Merry  realizes  Ron  was  only  doing 
his  duty. 

EXPLOITIPS: 

Request  bookstores'  cooperation  in  displaying  Max  Miller's 
novel,  "I  Cover  the  Waterfront,"  along  with  stills  from  pic- 
ture and  theatre  information.  Music  stores  can  cooperate 
with  like  displays  of  the  record  of  the  same  name. 

CATCHLINES: 

A Daredevil  Reporter  Assigned  to  Cover  the  Waterfront  . . . 
What  Was  the  Secret  of  the  Harbor?  . . . Can  You  Keep  the 
Secret  Shared  by  Two  Lovers? 

THE  STORY:  '"The  Risk"  (Kingsley) 

Peter  Cushing,  dedicated  scientist,  and  his  team  of  as- 
sistants, Tony  Britton,  Kenneth  Griffith  and  Virginia  Maskell, 
are  working  on  a virulent  germ  which  could  be  used  for 
stamping  out  bubonic  plague  when  the  British  government 
informs  them  that  their  discoveries  cannot  be  published  be- 
cause of  the  risk  that  the  information  might  be  used  by  a 
hostile  power  for  germ  warfare.  Britton,  who  is  attracted  to 
Virginia,  learns  that  she  is  devoted  to  Ian  Bonnen,  to  whom 
she  was  once  engaged  before  he  lost  both  his  arms  in  the 
Korean  war.  Bannen  is  entirely  dependent  on  Virginia's  ^ 
help  yet  he  hates  her  loyalty  to  him.  When  Bannen  learns  h 
.Qste  that  Britton  is  indignant  about  the  government's  edict  about 
betwi  jjjg  work,  he  puts  him  in  touch  with  an  "international"  or- 
ganization which  agrees  to  pay  for  the  secret  file  on  the 
research.  Britton's  plans  are  almost  discovered  by  British 
security  police  but  Cushing's  quick  thinking  saves  his  as- 
sistant and  Bannen's  suicide  opens  the  way  to  happiness  for 
him  with  Virginia. 

EXPLOITIPS: 

Playing  up  the  title  as  a rubber  stomp  with  the  word  "Risk" 
placed  over  photos  of  Peter  Cushing,  Virginia  Maskell  and 
Tony  Britton  in  newspaper  ads  or  on  the  theatre  lobby  dis- 
plays will  attract  attention. 

CATCHLINES; 

Dedicated  Scientists  Under  Suspicion  As  Possessors  of  Top 
Secret  Information  for  the  Enemy. 

THE  STORY:  "Pirates  of  Tortuga"  (20th-Fox) 

Ken  Scott  docks  his  privateer  ship  in  17th  Century  London 
and  is  commanded  to  find  and  destroy  Henry  Morgan,  the 
pirate  who  has  been  attacking  British  trading  ships.  Mean- 
while, Leticia  Roman,  a pretty  guttersnipe,  is  saved  by  Scott 
from  lecherous  dock-workers  but  he  is  furious  when  he  finds 
her  a stowaway  after  his  ship  sails.  Three  of  his  officers 
spend  their  time  teaching  Leticia  how  to  act  like  a lady  but, 
after  the  ship  docks  in  Jamaica,  she  leaves  with  a pendant 
stolen  from  Scott.  Leticia  is  rescued  from  thieves  by  Edgar 
Barrier,  governor  of  the  island,  who  believes  her  to  be  a 
noble  lady.  Scott  meets  Morgan  (Robert  Stephens)  and, 
while  pretending  to  partnership  with  the  pirate,  he  gleans 
information  about  where  to  attack  his  ships.  After  success- 
fully attacking  Morgan's  ships,  both  he  and  the  pirate  are 
imprisoned  by  Barrier.  But  Leticia  reveals  Scott's  real  plans 
and  is  finally  reunited  with  him. 

EXPLOITIPS: 

Stress  the  title  by  playing  up  Sir  Henry  Morgan,  the  pirate, 
his  buccaneers  and  the  swashbuckling  adventure  yarn. 
Sports  fans  will  be  interested  in  Rafer  Johnson,  the  Negro  - 
who  won  the  decathlon  medal  at  the  Olympic  Gomes.  ('ot' 

CATCHLINES:  ^ 

Across  the  Seven  Corners  of  the  Seven  Seas,  Theirs  Was 
the  Name  Feared  Above  All  Others  . . . The  Mighty  Hordes 
Who  Made  the  Seas  Run  Red  With  Cutthroat  Fury. 

THE  STORY:  "Susan  Slade"  (WB) 

After  ten  years'  service  as  a Chilean  mining  engineer, 
Lloyd  Nolan,  his  wife,  Etorothy  McGuire,  and  teenage  daugh- 
ter, Connie  Stevens,  sail  for  California.  En  route,  Connie  has 
a shipboard  romance  with  Grant  Williams,  wealthy  mountain 
climber,  and,  after  her  parents  introduce  her  into  their  new 
social  set,  Connie  realizes  she  is  to  have  a baby.  On  the 
night  of  her  California  debut,  Connie  hears  that  Williams  has 
been  killed  and  she  attem.pts  suicide  but  is  rescued  by  Troy 
Donahue,  a former  wealthy  boy  reduced  to  becoming  a 
stable  hand.  Nolan  then  accepts  a new  mining  job  in 
Guatemala  where  Dorothy  can  pass  off  the  child  as  her  own 
After  Nolan  dies  of  a heart  attack,  the  two  women  return  to 
California  where  the  unhappy  Connie  blurts  out  the  truth 
about  her  illegitimate  child  to  her  family  friends.  Troy 
remains  loyal  and  she  returns  his  love. 

EXPLOITIPS: 

Following  the  successful  pattern  of  "A  Summer  Place"  and 
"Parrish,"  play  up  Troy  Donahue,  a favorite  with  teenagers 
and  TV  watchers  of  "Surfside  6"  and  mention  that  Connie 
Stevens  was  one  of  Donahue's  three  loves  in  "Parrish."  ^ 

CATCHLINES: 

That  "Parrish"  Gal,  Connie  Stevens,  Is  Pursued  by  Hand- 
some Troy  Donahue  and  Grant  Williams  in  Another  Delmer 
Daves  Romantic  Hit  . , . Torn  Between  Loyalty  to  Her 
Devoted  Parents  and  Love  for  the  Child  She  Could  Not 
Acknowledge  . . . What  Was  Susan  Slade's  Guilty  Secret? 

BOXOFFICE  BookinGuide  ::  Oct.  9,  1961 


RATES:  20c  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


cuomnG  HOUSE 


HELP  WANTED 

Representative  Wanted:  To  sell  adver- 
tising in  theatre  outdoor  frame  service. 
Protected  territory.  Write  or  wire:  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

House  manager  or  experienced  assist- 
ant, male  or  female,  that  knows  theatre 
operation,  Norfolk,  Virginia  area.  Age 
bracket  25-60.  Air-mail  previous  experi- 
ence, salary,  draft,  and  marital  status 
c/o  Boxoffice  9353. 

Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 

MANAGER  for  large  Kansas  City  drive- 
in,  year  round  job,  no  buying  or  booking. 
Must  be  able  to  supervise  maintenance 
and  handle  help.  Send  outline  of  ex- 
perience and  a recent  snapshot.  Boxoffice 


Manager  wanted  for  large  neighbor- 
hood, first  run  theatre.  Experienced,  am- 
bitious. State  all  in  first  letter  including 
background,  references,  etc.  Boxoffice 

9359. 

Manager  for  de  luxe  theatre  in  South. 
Must  know  theatre  operation  and  super- 
vise help.  No  buying  or  booking.  All 
answers  confidential.  Send  full  details 
first  letter.  Boxoffice  9364. 


POSITIONS  WANTED 

Manager,  mature,  executive  ability,  ad- 
vertising, exploitation  minded,  aggressive, 

long  experience.  Boxoffice  9356. 

Division  Manager,  would  like  new  op- 
portunity. Experienced  conventional  and 
metropolitan  drive-ins.  Boxoffice  9358. 

Northern  drive-in  theatre  owner-man- 
ager would  like  managing  position  in 
Florida  or  South  California  from  November 
15  to  April  1.  Could  be  man-wife  combi- 
nation if  needed.  Nine  years  experience 
in  all  phases.  Have  two  theatres  of  our 

own.  Boxoffice  9361. 

Manager,  can  also  supervise,  top  pro- 
motion, publicitv  experience.  California 
preferred.  Boxoffice  9362. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  <S  RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  Tne 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


BUSINESS  STIMULATORS  _ 

Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles  5,  Calif. 

Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used-  lor  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 

Midget  Bibles.  $50/thousand.  IxU/z 
224  pages.  Samples,  prices  10c.  Johnson- 
Smith,  D-951,  Detroit  7. 

Halloween  . . . Surprise  Bags  . . . 
Masks  . . . Comic  Books.  Free  Catalog. 
Hecht  Mfg.,  184  W.  Merrick  Road,  N.  Y. 


EQUIPMENT  WANTED 

Wonted:  One  hundred  very  good  used 
seats  in  northern  Minnesota.  State  price. 

Grand  Theatre,  Baudette,  Minn. 

Wanted:  Used  theatre  booth  equipment. 
We  dismantle.  Leon  Jarodsky,  Paris, 

Illinois. 

Wanted:  Used  theatre  equipment.  Will 
dismantle.  Frank  Rogers,  1122  Winton 
Ave.,  Speedway,  Indiana. 

BOXOFFICE  ::  October  9,  1961 


GENERAL  EQUIPMENT— USED 

Mechanisms,  standard-super  & E,  7 
Simplex,  also  movements,  as  is  or  rebuilt. 
Bargains.  Lou  Walters  Repair  Service, 

8140  Hunnicut  Rd.,  Dallas  28,  Texas. 

Complete  booth  equipment,  lenses,  etc., 
500  International  chairs,  plastic  screen, 
14x26'.  Also  350  speakers  and  posts,  com- 
plete drive-in  booth.  Motiograph,  Ashcraft 
11mm  lamps.  Strong  rectifiers,  100x60-foot 
screen  tower.  Box  489,  Price,  Utah. 

LAI>4PS.  MECHANKM,  LENSES,  FILM 
CABINETS,  REEL  TICKET  REGISTERS, 
TICKET  REGISTERS,  MOVEMENTS,  Re- 
PAIRED,  LOANERS  FURNISHED,  RE- 
PAIRED. Write  or  call  Gardner  Theatre 
Service,  Inc.,  2831  N.  Clark  St.,  Chicago 
14,  Illinois.  Phone  BU  1-0591  and  BU 
1-0592. 

AUTOMATIC  CHANGEOVEHS,  WEAVER, 
STRONG  Zipper  or  Thide  (less  switch). 
Pair  $24.95;  2000'  Film  Cabinets  6,  8, 
10/12  section.  New  Sternmade,  per  sec. 
$1.95;  16"  Simplex  magazines  top  or 

lower  $4.95.  S.O.S.,  602  W.  52nd,  New 

York  19. 

For  Sale  real  cheap,  theatre  seats. 
Contact  A1  Boos,  City  Manager,  Durwood 
Theatres,  Inc.,  Electric  Theatre  Bldg.,  St. 

Joseph,  Mo. 

Theatre  closed,  Quinlan,  Texas.  Com- 
plete booth  equipment.  Simplex  E7,  Bal- 
lantyne  sound  with  speaker  $250.  Crest 

Theatre,  Seggoville,  Texas. 

LIKE  NEW:  Practically  all  equipment 
for  complete  drive-in  theatre  operation, 
including  135  Omp.  Ashcraft  lamps,  pro- 
jectors and  rectifiers.  RCA  sound  system, 
all  projection  and  concession  equipment, 
display  signs,  and  other  items.  No  mail 
answered.  If  interested,  come  and  see  for 
yourself  and  save  a lot  of  money.  Hines 
Theatre,  Portland,  Indiana. 


GENERAL  EQUIPMENT— NEW 


LONG  LASTING  MASONITE  MARQUEE 
LETTERS,  fits  all  signs.  Sample  free.  Black 
or  red.  4"— 40c;  8"— 60c;  10"— 75c;  12"— 
$1.00;  14"— $1.50;  16"— $1.75;  17"— $2.00; 

24" — $3.00  (10%  discount  100  letters,  or 
over  $60.00  list).  S.O.S.,  602  'W.  52nd, 
New  York  19. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 


EQUIPMENT  REPAIR  SERVICE 

Quick — Easy  and  Wonderful!  Rescue 
broken  reflectors  with  Mineral  Miracle. 
Guaranteed  Gatorhide!  Positively  mends, 
permanently!  Circuits  using  it  as  show- 
insurance!  $2.95  postpaid  or  we'll  bill  you! 
Gatorhide,  Box  71,  Joplin,  Mo. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 

9238. 

Wanted:  To  lease  or  buy  indoor  the- 
atres, metropolitan  areas,  population  at 
least  75,000.  Contact  William  Berger,  Met- 

ropolitan  Hotel,  Cincinnati,  Ohio. 

Wanted  to  lease:  Drive-in  or  indoor  the- 
atre, with  possible  option  to  buy.  Year 
'round  operation,  town  population  3,000 
or  more.  Family  operation.  Boxoffice  9357. 

Interested  in  buying  or  leasing  the- 
atres throughout  U.  S.  with  population  of 
75,000  or  more.  Contact  Leroy  Griffith  or 
Gerald  Allen,  Little  Art  Theatre,  120  W. 

Perry  Street.  Ft.  Wayne,  Indiana. 

Wanted  to  Loose  or  Buy  ind-oor  theatres, 
metropolitan  areas.  Population  at  least 
75,000.  Contact  William  Berger,  Metro- 
pole  Hotel,  Cincinnati,  Ohio. 

Will  buy  or  lease  small  town  theatre 
with  space  rentals  and  apartments.  Inter- 
ested mostly  in  southwestern  states.  Send 

details  to  Boxoffice  9363. 

Wanted:  To  buy  drive-in  theatre,  350-  ' 
car  capacity  or  larger.  P.  O.  Box  171, 

Saskatoon,  Sosk.,  Canada. 

Want  to  lease  theatre — Central  or  East  ! 
Texas.  Over  20  years  experience,  all  | 
phases.  Reed  Whatley,  4115  Dumbonton 
Road,  Houston  25,  Texas. 


MARQUEE  LETTER  REPAIRING 

Plastic  Weld  will  repair  broken  Plastic  1 
Marquee  Letters.  National  Theatre  Supply  ; 
or  Plastic  Weld,  Eastland,  Texas. 


THEATRES  FOR  SALE 

West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 


ILLNESS  forces  sacrifice  sale  modern 
brick  and  steel  theatre,  stereophonic 
sound,  36'  screen,  420  seats.  Apartments 
and  space  rental.  Contact,  Otto  Soren- 
sen, Powers  Lake,  North  Dakota. 

Modern  Theatre,  glass  front,  built  1949, 
500  American  seats,  air-conditioned,  Ab- 
ingdon, Illinois.  Sacrifice  price.  Write 
Warren  Pirlle,  Jerseyville,  Illinois. 

North  theatre,  Danville,  Virginia.  Built 
and  opened  in  1947.  609  seats,  parking 
lot  adjoining  theatre.  Owner  Leonard  Lea, 
Danville,  Virginia. 


THEATRES  FOR  SALE  OR  LEASE 

420  seat  Center  Theatre,  Marlette, 
Michigan,  fully  equipped.  Also  apart- 
ment. A real  opportunity  here.  Write 
Ashmun  Theatres,  Caro,  Michigan. 

For  Lease:  550-seat  theatre  in  In- 

dianapolis, Indiana.  Write  Frank  Rogers, 
1122  Winton  Avenue,  Speedway,  Indiana. 

GOO-seat  theatre,  300-car  drive-in,  Hia- 
watha, Kansas;  600-seat  theatre,  400-car 
drive-in.  Falls  City,  Nebraska.  Towns  18 
miles  apart.  O.  C.  Johnson,  Falls  City, 
Nebraska. 


FILMS  WANTED 

Silent  Movies  . . . Wanted  . . . Nega- 
tives, prints.  Sherman,  2120  E.  177,  NYC 
72^ 

Want  to  Buy  or  Rent  I6mm — 35mm,  2nd 
run  Action  Pictures  in  Color.  'Write: 
George  Boscan,  P.  O.  Box  66,  Maracaibo, 
Venezuela. 


THEATRE  TICKETS 

Prompt  Service:  Special  printed  roll 

tickets.  100,000,  $37.95;  10,000,  $12.75; 

2,000,  $5.95.  Each  change  in  admission 
price,  including  chang^e  in  color,  $4.25 
extra.  Double  numbering  extra.  F.O.B. 
Kansas  City,  Mo.  Cash  with  order,  Kan- 
sas City  Ticket  Co.,  Dept.  11,  109  W. 
18th  St.,  Kansas  City  8,  Mo. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  'WE  9-4519 
Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 

SEAT  RENOVATING:  Neat,  fast  reason- 
able,  anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 

8-9481,  Texas  4-2738. 

Theatre  chairs,  used:  International,  Bodi- 
form.  Plywood.  New  chairs.  Lone  Star 

Seating,  Box  1734,  Dallas. 

900  pushback  (Kroehler)  chairs,  entirely 
rebuilt,  enameled,  like  new.  Chicago 
Used  Chair  Mart,  829  So.  State  Street, 

Chicago  5,  Illinois. 

For  Sale:  525  theatre  seats,  late  model, 
good  condition.  Dismantling  Regal  The- 
atre, St.  Joseph,  Missouri.  Must  sell  im- 
mediately, priced  accordingly.  Contact  no 
later  than  'Wednesday,  October  11.  Harry 
Melcher  Enterprises,  417  W.  Highland 
Ave.,  Milwaukee,  Wis. 


BUSINESS  OPPORTUNITIES 

For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 

tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


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THEATRE  

STREET  ADDRESS 


TOWN 


STATE 


name POSITION 


29 


tke 

^reate^t 


^eagon'si 

Creetings 


TRAILER 


w&ve  ever  produced 


atara . . . 


Star  of  NBC  Network 
"Shari  Lewis  Show!" 


More  than  16  million 
viewers  — weekly! 


Winner  of  1960 
"Peabody  Award !" 


In  gorgeous 
DeLuxe  COLOR 

$1  p;95 

HT-61-1A 

with  MERCHANT  GREETING 
HT-61-2A  ^18^® 


BLACK  & WHITE 
HT-61-1B  ^9®^ 

with  MERCHANT  GREETING 
HT-61 -26^12'^® 

service 

^ y pftuf  Boar  o/  mf  tnoasrav 


Never  before  have  we  been  able  to  offer  exhibitors  a SEASON’S 
GREETINGS  TRAILER  so  packed  with  “values”! 

The  nationally-acclaimed  talents  and  personality  of  SHARI 
LEWIS... and  her  little  friend,  LAMB  CHOP!... the  warmth 
and  entertainment  of  their  appealing  repartee ...  as  they  extend 
your  Season’s  Greetings  to  your  patrons! . . .The  BLOCKBUSTER 
value  of  a star  known  to  millions ...  in  a cute,  heart-warming  pro- 
duction . . . filmed  in  gorgeous  COLOR . . . and  bubbling  with  Holi- 
day Cheer! 

And  there’s  also  an  extended  version  of  this  wonderful  trailer 
...with  SHARI  and  LAMB  CHOP  adding  MERCHANTS’ 
GREETINGS ...  to  precede  your  profit-making  Merchant  Greet- 
ing Ads! 

It’s  the  biggest  contribution  to  your  Holiday  Showmanship 
since  the  advent  of  St.  Nick . . . and  it’s  already  available  at  your 
National  Screen  Exchange!  Order  it  TODAY! 


TOBER  16,  1961 


Fredric  March  and  three  of  his  colleagues — Ben  Gazzara,  Dick  Clark  and  Eddie  Albert — in  a 
scene  from  "The  Young  Doctors,"  United  Artists  release  which  has  been  chosen  winner  of  the 
September  BOXOFFICE  Blue  Ribbon  Award  by  the  National  Screen  Council.  The  Award  is  mode 
on  the  basis  of  general  entertainment  values  and  suitobility  for  family  viewing  . . . Page  24. 


Exhibitors'  Campaign 

Mr.  Sardonicus 


-See  Showmandiser  Section 


a 9 9 


It’s  the  merriest  mixings  since  girls  discovered  boys 
and  bachelors  discovered  apartments! . . . 

( co-operative,  of  course!) 


FRANK  TASHLIN  • FRANK  TASHLIN  « BUDD  GROSSMAN 

Cinien/iaScopE  • COLOR  by  DE  LUXE 


Hilariously  Yours  for  SPECIAL  NEW  YEAR’S  EVE  ENGAGEMENTS! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Ch;ef  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 
JESSE  SHLYEN.  . . .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER  ..  Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Puglication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathajy  Cohen,  Ex- 
ecutive Editor;  Jesse  Shlyen,  Managing 
Editor:  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor:  I.  L. 
Thatcher,  Editor  Tire  Modern  Theatre 
Section.  Teiephone  Cllestnut  1-7777. 
Editorial  Offices:  1270  Sixth  .\ve..  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
M.  Jlersereau,  Associate  Publisher  & 
General  Manager;  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices;  Editorial — 920  N.  Micli- 
igan  Ave.,  Chicago  11,  III.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Didler 
:md  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager,  Tele- 
I>hone  Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park.  Los  Angeles,  Calif.  Bob  Wett- 
steln,  manager.  Telephone  Dunkirk  8-2286. 
Loudon  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  is  in- 
cluded in  the  first  issue  of  each  month. 

Atlanta:  Martha  Cliandler,  191  Walton  NW 
Albany:  J.  S.  Conners.  140  State  St. 
Baltimore:  George  Browning,  119  E 
25tb  St. 

Boston:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNiversity 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer 
Columbus:  Fred  Oestreicher,  52%  W. 
North  Broadway. 

Dallas:  Ma.ble  Guinan.  5927  Winton. 
Denver;  Bruce  Marshall,  2881  S.  Cherry 
Way. 

Des  Moines:  Pat  Cooney,  2727  49th  St. 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  woodward  2-1144. 

Hartford:  Allen  M.  Widem,  CH  9-8211. 
Indianapolis:  Norma  Gerafhty,  436  N.  Il- 
linois St. 

Jacksonville:  Robert  Cornwall,  1199  Ekige- 
wood  Ave. 

klemphis:  Null  Adams,  707  Spring  St. 
Miami:  M.artha  Lummus,  622  N.E.  98  St. 
Milwaukee:  Wm.  Nichol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Raker,  911  N.  51st  St, 
Philadelphia:  A1  Zurawski,  The  Bulletin. 
Pittsbnrgh:  R.  F.  Kllngensmith,  516  Jean- 
ette, Wllklnsburg,  CHiirchill  1-2809. 
Portland,  Ore. : Arnold  Maiks,  Journal. 
Proiidence:  Wm.  Trarabukis,  Loew’s  State. 
St.  Louis:  Joe  & Joan  PoPack,  7335 
Shaftsbirry,  University  aty,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Bamsch.  25  Tay- 
lor St.,  ORdway  3-4813;  AdverUsing: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Rayview  Ave.,  Wi'.lowdale, 
Ont,  W.  Gladish. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 

Kenn'Cth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City. 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

OCTOBER  16,  1961 

Vol.  79  No.  26 


ATTENTION:  JOHN  Q.  PUBLIC 


T A TIME  when  this  industry  is  being 
jL  jL  subjected  to  more  carping  criticism  than 
usual,  it  is  refreshing  to  come  across  a column 
of  friendly  comment,  such  as  Jack  H.  Lowe  had 
on  the  editorial  page  of  a recent  issue  of  the 
Sidney  (Nebr. ) Telegraph.  It  might  be  called 
a column  of  sound  and  “friendly  persuasion,” 
for  it  convincingly  puts  the  medium  of  the 
motion  picture  in  the  favorable  light  it  merits 
and  points  up  a value  it  has  in  everyday  living 
that  many  people  have  overlooked.  Viz,  the 
following  pithy  paragraphs  culled  from  that 
column: 

My  daughter  is  a great  movie  fan.  She’s  been 
going  to  the  movies  since  she  was  old  enough 
to  sit  up  and  she’s  never  seen  a poor  one.  I 
think  this  is  interesting  because  so  many  people 
are  bored  stiff  nowadays  and  can’t  seem  to  find 
anything  they  enjoy.  My  daughter  would  suggest 
a good  movie  as  a sure  cure  for  what  ails  them. 


The  trouble  with  most  people  is  that  they 
go  to  the  show  to  be  a critic  instead  of  to  be 
entertained.  They  consider  themselves  experts 
on  every  subject  and  they  refuse  to  be  enter- 
tained because  they  are  too  busy  finding  fault. 
This  has  been  accentuated  since  the  advent  of 
TV  and  it’s  a pity,  because  the  world  is  full  of 
entertaining  and  wonderful  things  if  we’ll  only 
let  ourselves  go. 


It  used  to  be  that  movies  were  reviewed  by 
people  who  found  real  fun  in  their  jobs,  but 
this  is  long  gone.  The  professional  movie  re- 
viewer today  is  no  longer  a movie  lover — he  has 
become  a self-ordained  intellectual — an  expert 
on  every  facet  of  the  entertainment  business. 
The  movie  critic  for  Time  Magazine  is  a good 
example.  He  doesn’t  like  anything  made  in 
America  except  money,  and  he  uses  his  cute 
phraseology  to  ridicule  the  best  efforts  of  our 
creative  talent. 


Inasmuch  as  Americans  are  a race  of  sheep 
who  like  to  be  led,  the  opinions  of  so-called 
experts  have  great  influence  in  our  thinking.  If 
Time  Magazine  doesn’t  like  a movie,  we  take  it 
for  granted  that  the  picture  is  lousy  so  we  don’t 
go  see  it.  Meanwhile  dozens  of  wonderfully  en- 
tertaining features  are  flicking  across  the  screen 
and  we  sit  at  home  and  watch  1939  pictures  on 
TV  which  don’t  compare  with  the  quality  we 
are  offered  at  the  theatre  today. 


This  is  a form  of  brainwashing  which  we 
deplore  in  other  countries,  but  surrender  our- 
selves without  protest.  It  is  propaganda  gener- 
ating from  one  man’s  mind  and  one  man’s 
opinion.  We  are  led  down  this  path  of  static 
thinking  because  we  are  mentally  lazy  and 
refuse  to  think  for  ourselves.  If  America  has  a 
fault  it  lies  in  the  fact  that  things  have  been 


made  so  easy  for  us  that  our  brains  are  gradu- 
ally shrinking  away  from  lack  of  use. 


There  is  infinite  talent  in  our  land,  creating 
entertainment  the  likes  of  which  the  world  has 
never  seen.  There  is  beauty  and  comedy  and 
drama  and  stark  realism  in  every  man’s  life,  yet 
so  few  of  us  recognize  it.  We  exist  from  day  to 
day,  accepting  the  joys  and  sorrows  as  they  come 
and  dismissing  them  with  little  more  than  a 
shrug.  Yet,  here  in  everyone’s  existence  there 
is  excitement  and  glamor  which,  in  the  hands 
of  a talented  and  imaginative  writer,  can  be 
transformed  into  fiction  more  challenging  than 
truth. 


We  live  in  a world  of  infinite  wonder  and 
beauty  and  fascination.  The  cultural  riches 
available  to  most  Americans,  even  to  those  of 
small  means,  exceed  the  imaginings  of  past 
generations.  A man  could  spend  all  his  waking 
hours  listening  to  music,  reading  books  that  en- 
tertain and  instruct  and  stimulate,  looking  at 
works  of  art,  and  seeing  good  movies  and  yet 
die  leaving  much  to  be  seen  and  heard  and 
thought  about. 


A friend  of  mine  who  has  been  eminently 
successful  in  the  business  world  tells  me  he 
goes  to  a movie  when  the  pressures  of  economics 
become  too  great.  He  finds  relaxation  and  en- 
tertainment which  he  needs  to  balance  the 
drive  he  has  developed  into  becoming  a million- 
aire. He  doesn’t  go  to  the  movie  to  pick  it  to 
pieces  or  find  fault  with  its  talent  quality.  He 
is  a successful  man  in  his  own  field  and  he 
prefers  to  believe  that  the  people  who  make 
movies  are  successful  in  their  profession  because 
they  know  what  they  are  doing. 


So,  if  you  are  bored  with  life  and  tired  of 
sitting  at  home  and  getting  your  entertainment 
from  that  one-eyed  monster  over  in  the  corner, 
take  my  advice.  Go  see  a movie.  It  will  be  good 
for  you.  It  will  remind  you  of  the  good  old  days 
when  it  was  easy  to  be  thrilled  and  excited. 

We  think  that  Mr.  Lowe  has  contributed  some 
excellent  advice — inspirational,  in  fact — which 
the  people  in  this  business  should  relish,  and 
which  will  bring  renewed,  if  not  new,  joy  to 
the  public,  if  it  heeds  his  advice  and  goes  to 
the  movies  more  frequently.  We  don’t  know 
whether  or  not  Mr.  Lowe’s  column  is  syndicated; 
we  hope  it  is.  But,  whether  or  not,  other  colum- 
nists and  newspapers  would  be  rendering  a great 
service  to  their  readers  by  emulating  Mr.  Lowe’s 
fine  example. 


PENNEBAKER  PRODUCTIONS  and  DIANE  PRODUCTIONS  present 


DATING  STARTS 
SEPT.  28  in: 

ATLANTA  — Loew’s  Grand 
PROVIDENCE -Loew’s  State 
BUFFALO -Shea's  Buffalo 
CHARLOHE- Manor 
CHICAGO  — Roosevelt 
CINCINNATI -Keith’s 
CLEVEUND- Loew’s  State 
DALLAS  — Palace 
HOUSTON  — Loew’s  State 
DENVER  — Paramount 
ST.  LOUIS  — Loew’s  State 
MEMPHIS -Loew’s  State 
SAN  FRANCISCO -United  Artists 
SEATTLE  — Coliseum 
MILWAUKEE -Wisconsin 
MINNEAPOLIS  - Mann 
NEW  HAVEN -Loew’s  College 
NEW  ORLEANS -Loew’s  State 
NEW  YORK -Astor 
OMAHA  — Skyview-Chief-Admiral 
PHILADELPHIA -Goldman 

[ 

...AND 

IN  SELECTED 
THEATRES  in: 

BOSTON  • DETROIT 
INDIANAPOLIS  • JACKSONVILLE 
FT.  LAUDERDALE -MIAMI 
MIAMI  BEACH -KANSAS  CITY,  MO.  | 
KANSAS  CITY, KAN. -LOS  ANGELES 
SALT  LAKE  CITY  - OAKLAND 
WASHINGTON,  D.  C.  - BALTIMORE 
OES  MOINES -PITTSBURGH 


PRODUCED  BY  DIRECTED  BY 

:ELTZER-8AM  SHAW- MARTIN  RITT 


DWARD  SIDNEY  POITIER 


TOA  CONVENTION 


A.C.E.  FILMS  SUBSCRIPTION 
LIST  OPENED  TO  EXHIBITORS 


This  is  TOA’s  executive  team  for  1961-62.  Seated,  left  to  right,  are  Robert 
W.  Selig,  National  Theatres  & Television  Co.,  Los  Angeles,  assistant  to  the  presi- 
dent; Roy  Cooper,  Valley  Theatres,  San  Francisco,  executive  committee  chairman; 
John  H.  Stembler,  Georgia  Theatre  Co.,  Atlanta,  president;  Albert  M.  Pickus,  Strat- 
ford, Conn.,  chairman  of  the  board  of  directors;  John  G.  Broumas,  Chevy  Chase, 
Md.,  assistant  to  the  president.  Standing,  left  to  right:  Samuel  Pinanski,  American 
Theatre  Corp.,  Boston,  honorary  chairman  of  the  board;  E.  Lamar  Sarra,  Florida 
States  Theatres,  Jacksonville,  Fla.,  assistant  to  the  president;  Sumner  M.  Red- 
stone, Northeast  Drive-In  Corp.,  Boston,  assistant  to  the  president;  Herman  M. 
Levy,  New  Haven,  general  counsel;  Joseph  G.  Alterman,  New  Haven,  administra- 
tive secretary.  A complete  list  of  new  officers  appears  on  page  7. 


Management  Plans  Begin 
To  Jell  With  Naming 
Of  Steering  Group 

By  AL  STEEN 

NEW  ORLEANS— A.C.E.  Films,  Inc., 
moved  foi-ward  on  two  fronts  during  the 
Theatre  Owners  of  America  convention 
here  last  week.  This  was  made  possible  by 
the  presence  at  the  convention  of  the 
steering  committee  of  the  American  Con- 
gress of  Exhibitors  which  is  setting  up  a 
production-financing  division  for  the  pur- 
pose of  relieving  the  product  shortage. 

The  steering  committee  created  a com- 
mittee on  management  negotiations  and 
voted  to  open  its  subscription  list  to  addi- 
tional exhibitors. 

FABIAN  NAMED  CHAIRMAN 

S.  H.  Fabian,  president  of  Stanley  War- 
ner Corp.  and  the  leader  in  the  promotion 
of  the  ACE  production  unit,  was  named 
chairman  of  the  management  negotia- 
tions committee.  This  gi’oup  will  hold  dis- 
cussions with  several  producers  who  have 
made  themselves  available  to  A.C.E.  Films. 
Whether  any  one  of  these  producers  would 
be  the  production  chief  or  serve  as  the 
operating  head  has  not  been  determined. 
It  was  learned  that  the  possibility  of  Max 
E.  Youngstein,  vice-president  of  United 
Artists,  becoming  the  executive  director  of 
A.C.E.  Films  was  now  remote,  even  though 
talks  may  continue. 

The  decision  to  open  the  subscription 
list  resulted  from  countrywide  requests 
received  from  important  theatre  interests 
to  participate  in  the  company.  When  reg- 
istration with  the  Securities  and  Exchange 
Commission  has  been  completed,  invest- 
ment in  A.C.E.  Films  will  be  solicited  from 
every  exhibitor  in  the  United  States. 

An  ACE  spokesman  said  that  ACE 
was  not  undertaking  a rigid  production 
policy.  He  said  ACE  would  produce  fea- 
tures itself  or  encourage  individuals  or 
teams  to  put  additional  “A”  features  on 
the  market  through  any  method  or  combi- 
nation of  methods  which,  “in  our  judg- 
ment, will  provide  the  ample  merchandise 
desperately  needed  to  run  theatres 
profitably.” 

COMMITTEE  PERSONNEL 

The  steering  committee  consists  of 
Adolph  Goldberg,  Detroit;  Harry  Mandel, 
New  York;  David  Wallerstein,  Chicago; 
Sumner  Redstone,  Boston;  Mitchell  Wolf- 
son,  Miami;  E.  D.  Martin,  Atlanta; 
Laurence  Tisch,  New  York;  and  Fabian. 

At  the  convention  luncheon  Tuesday 
<10),  which  was  sponsored  by  National 
Screen  Service,  Fabian  said  that  fringe 
problems  would  become  less  aggravating 
and  expensive  as  more  films  showed  up 
on  distribution  schedules.  He  summed  it 
up  this  way:  By  the  law  of  averages,  the 
more  features  made,  the  more  money  pic- 


tures made;  the  more  pictures  made,  the 
less  pressure  on  exhibitors  to  over-extend 
their  runs;  the  more  competition  among 
distributors  for  playing  time,  the  greater 
the  chance  for  negotiating  reasonable 
terms. 

He  said  more  pictures  created  an  in- 
creased opportunity  to  build  an  inventory 
so  that  exhibitors  could  know  what  was 
coming  up  for  weeks  ahead,  thereby  allow- 
ing for  the  intelligent  planning  of  mer- 
chandising. He  said  that  the  only  way  of 
getting  more  pictures  was  an  exhibitor- 
financed,  managed  and  directed  company. 
He  said  A.C.E.  Films  would  produce,  or 
cause  to  be  produced,  a sufficient  number 
of  features  to  make  a substantial  contri- 
bution to  annual  production. 

In  announcing  that  the  new  company 
had  advanced  toward  the  objectives, 
Fabian  said  there  were  two  important 
problems  to  be  resolved:  “We  need  more 

TOA  Lauds  Tradepress 
For  Aid  to  Association 

New  Orleans — Acknowledgement  of 
the  service  and  help  given  to  Theatre 
Owners  of  America  by  the  industry 
tradepress  is  made  in  a full-page 
statement  published  in  TOA’s  conven- 
tion handbook  distributed  at  the  con- 
vention this  week. 

“Without  the  tradepress,”  said  TOA, 
“we  would  be  operating  virtually  with 
just  one  eye,  one  ear  and  a much 
muted  voice.” 


money  and  we  need  management  and  we 
are  in  the  process  of  getting  both. 

“All  we  ask  in  return  for  the  devoted 
labors  of  our  small  committee  and  the 
gamble  taken  by  the  men  who  have 
courageously  subscribed  the  first  money,” 
Fabian  said,  “is  that  when  we  come  to  you 
as  individuals  for  cooperation  that  you 
forget  petty  disputes,  that  you  brush  off 
differences  of  opinion,  to  concentrate  on 
the  objective;  that  you  generously  support 
with  enthusiasm  and  subscription  what  we 
will  ask  you  to  do.  And  I want  to  say 
emphatically  that  your  investment  in  ACE 
will  not  only  work  to  protect  your  the- 
atres, but  will  also  turn  out  to  be  one  of 
the  most  profitable  investments  you 
have  ever  made. 

“If  we  receive  from  all  exhibition  such 
whole-hearted  support,  we  have  complete 
confidence  that  the  project  will  succeed 
and  that  A.C.E.  Films  will  provide  you  with 
a product  that  will  be  of  great  benefit  to 
the  whole  industry.” 

Following  Fabian’s  talk,  John  Stembler, 
new  TOA  president,  announced  that  the 
association  had  doubled  its  investment  in 
A.C.E.  Films,  boosting  the  amount  from 
$25,000  to  $50,000.  He  said  the  action  was 
taken  because  the  “enlightened  self- 
interest  of  all  exhibitors  cries  out  for 
financial  support  of  A.C.E.  Films.” 

The  enthusiasm  shown  over  the  poten- 
tials of  A.C.E.  Films  might  be  considered 
an  unscheduled  highlight  of  the  conven- 
tion. Not  only  did  TOA  double  its  contribu- 
tion, but  many  individual  exhibitors  who 
had  been  among  the  original  subscribers 
to  the  fund  boosted  their  investments  by 
25  to  50  per  cent  during  the  convention. 


6 


BOXOFFICE  ::  October  16,  1961 


John  Stembler  Pledges 
Four-Point  Program 

NEW  ORLEANS— John  Stembler,  new 
president  of  Theatre  Owners  of  America, 
pledged  a four-point  program  for  the  new 
administration  Thursday  when  he  ad- 
dressed the  concluding  luncheon  meeting 
of  the  TOA  convention  here. 

Although  of  considerably  less  scope  than 
a panacea  for  all  exhibition’s  problems, 
Stembler  said,  “I  would  like  to  make  the 
following  pledges  to  you: 

“To  continuing  efforts  to  increase  our 
product  supply  both  through  existing  or 
new  producers  and  film  companies — 
domestic  and  foreign. 

“To  work  for  the  use  of  discretion  and 
good  taste  in  the  making  of  pictures  to  the 
end  that  the  pressure  for  censorship  and 
classification  will  be  alleviated. 

“To  pursue  with  vigor  our  campaign 
against  pay  TV. 

“To  have  TOA  expand  its  liaison  activi- 
ties with  other  branches  of  the  industry; 
continue  its  policy  of  attacking  industry 
problems  in  a statesman-like  and  con- 
structive manner:  encourage  candid  and 
mutually  beneficial  relationships  with 
others  in  our  business,  all  to  the  end  that 
TOA  may  continue  to  enjoy  and  deserve 
the  respect  of  all  segments  of  our 
industry.” 

As  to  the  product  situation,  Stembler 
said  that  most  of  exhibition’s  problems 
would  be  solved  if  exhibitors  encouraged 
such  organizations  as  A.C.E.  Films  to 
finance  and  produce  new  pictures.  He  said 
another  source  of  relief  could  come  if  the 
film  companies  gave  exhibitors  a few  good 
pictures  in  the  non-holiday  periods. 


Two  New  Vice-Presidents 
Of  TOA  Are  Elected 

NEW  ORLEANS — In  addition  to  John 
Stembler  of  Atlanta,  who  was  elected  presi- 
dent of  Theatre  Owners  of  America  at  the 
annual  convention  here  last  week,  two  new 
vice-presidents  were  elected.  ’They  were 
Horace  Denning,  Jacksonville,  Fla.,  and 
T.  G.  Solomon,  McComb,  Miss.  Both  have 
been  active  in  their  own  regional  units. 

Three  new  assistants  to  the  president 
were  re-elected:  namely,  John  G.  Broumas, 
Chevy  Chase,  Md.;  E.  Lamar  Sarra,  Jack- 
sonville, Fla.,  and  Robert  W.  Selig,  Bever- 
ly Hills,  Calif. 

New  members  elected  to  the  executive 
committee  were  George  Aurelius,  Phoenix, 
Ariz.;  Will  J.  Conner,  Tacoma,  Wash.; 
Kelly  Crawford,  Raton,  N.  M.;  Robert 
Davis,  Sherman,  Tex.;  Lloyd  Franklin, 
Clovis,  N.  M.;  James  Gaylord  jr.,  Troy, 
Ala.;  John  Krier,  Salt  Lake  City;  Chris 
Gorder,  Poplar,  Mont.;  Jeff  Hofheimer, 
Norfolk,  Va.;  Harry  Mandel,  New  York 
City;  Ted  Mann,  Minneapolis;  David  Mil- 
gram,  Philadelphia;  Harry  Nace  jr., 
Phoenix,  Ariz.;  Spiro  J.  Papas,  Chicago; 
Tom  Smiley,  Denver;  Richard  Smith,  Bos- 
ton; William  ’Thedford,  Los  Angeles;  Pres- 
ton Tisch,  N.Y.C.;  Roy  Richard-son,  Nor- 
folk, Va.;  Earl  Hendren,  Erwin,  Tenn. 

All  other  officers  were  reelected.  They 
were  H.  F.  Kincey,  Charlotte,  N.  C.,  sec- 
retary; S.  H.  Fabian,  New  York,  treasurer; 
Joseph  Alterman,  New  York,  assistant  sec- 
retary; Herman  M.  Levy,  New  Haven,  gen- 
eral counsel,  and  Myron  N.  Blank,  Des 
Moines,  chairman,  finance  committee. 


MPI  a Success  Story; 
To  Diversify  Program 


NEW  ORLEANS — The  story  of  Motion 
Picture  Investors,  Inc.,  is  a success  story, 
Walter  Reade  jr.,  president,  told  a meeting 
of  stockholders  who  were  attending  the 
Theatre  Owners  of  America  convention 
here  Monday  (9). 

Reade  said  that,  for  the  first  time  in  the 
company’s  history,  operating  income  for 
the  first  six  months  of  this  year  had  ex- 
ceeded current  expenses.  He  said  that 
MPI  showed  an  actual  operating  profit  for 
the  six-month  period  in  the  amount  of 
$16,934  and,  in  addition,  the  company  re- 
alized a gain  of  its  investment  portfolio  to 
the  tune  of  $9,621  net  of  federal  income 
tax. 

Reade  said  that  the  continued  record  of 
success  achieved  by  the  company  had 
brought  many  investment  opportunities  to 
management’s  desk,  several  of  which  were 
being  carefully  analyzed. 

The  stockholders  were  told  that  the  di- 
rectors were  considering  the  formation  of 
a small  business  investment  company, 
specializing  in  the  amusement  industry.  He 
said  that,  while  plans  were  still  tentative, 
the  new  company  would  probably  be  or- 
ganized as  a subsidiary  of  MPI,  a majority 
or  all  of  the  stock  to  be  owned  by  MPI.  In 
1958,  Congress  enacted  legislation  known 
as  the  Small  Business  Investment  Act  for 
the  purpose  of  encouraging  the  flow  of 
private  equity  capital  and  long-term  loan 
funds  to  small  business  concerns. 

Reade  said  that  two  major  contracts  for 

John  Wayne  Receives 
TOA  'Star'  Award 

New  Orleans  — John  Wayne,  ac- 
tor, producer  and  one  of  Hollywood’s 
greatest  stars 
since  his  first  big 
hit,  “Stagecoach” 
in  the  1930’s,  re- 
ceived the  “Star 
of  the  Year” 
award  from  the 
Theatre  Owners 
o f America  i n 
ceremonies  at  the 
Roosevelt  Hotel 
closing  TOA’s 
14th  annual  con- 
vention. Wayne 
was  the  eighth 
recipient  of  the  award. 

More  than  1,000  theatre  owners  and 
their  wives  watched  Albert  Pickus  of 
Stratford,  Conn.,  retiring  TOA  presi- 
dent, and  Robert  W.  Selig,  executive 
vice-president  of  National  Theatres 
and  Television  Co.  of  Los  Angeles,  pre- 
sent the  award  to  Wayne  on  a dais 
which  included  14  “stars  of  tomorrow,” 
personalities  honored  by  TOA  as  new 
screen  personalities.  Previous  winners 
were  Danny  Kaye  in  1954  and  James 
Stewart,  William  Holden,  Rock  Hud- 
son, Deborah  Kerr,  Jerry  Lewis  and 
Doris  Day  in  the  years  following. 


bringing  more  films  to  the  nation’s  the- 
atres had  not  only  come  to  fruition,  but 
the  films  now  were  playing  successfully 
from  coast  to  coast.  He  said  MPI’s  con- 
tract and  agreement  with  Allied  Artists  for 
the  rerelease  of  “Fi-iendly  Persuasion,” 
“Wichita”  and  “The  Oklahoman”  had  re- 
sulted in  a substantial  profit  to  MPI. 

The  first  film  produced  with  MPI  finan- 
cial support,  “The  Deadly  Companions,”  is 
now  being  distributed  by  Pathe-America 
and  MPI’s  investment  of  $150,000  con- 
stituted approximately  one -third  of  the 
funds  required  to  produce  the  picture, 
Reade  said.  He  stated  that  it  was  too 
early  to  predict  what  the  gross  income  of 
the  picture  would  be,  but  that,  as  an  in- 
ducement for  its  loan,  MPI  was  entitled  to 
receive,  in  addition  to  interest  on  the  loan, 
five  per  cent  of  the  first  $900,000  of  world- 
wide gross  receipts.  The  financial  reports 
reflects  the  first  remittance  of  such  in- 
ducement consideration:  $904. 

Reade  said  that  Warner  Bros,  had 
negotiated  a contract  with  the  producers 
of  the  picture  for  the  international  re- 
lease, outside  of  the  United  States  and 
Canada,  and  had  made  a substantial  ad- 
vance. This,  together  with  the  residual 
value  in  the  negative,  gives  MPI  reason  for 
confidence  that  MPI’s  investment  will  be 
repaid  with  a profit.  The  film  was  brought 
in  at  $60,000  under  budget  and  one-third 
of  this  amount  has  been  refunded  to  MPI 
in  accordance  with  the  loan  agreement, 
Reade  said. 

In  answer  to  a question,  Reade  replied 
he  did  not  believe  that  the  formation  of 
A.C.E.  Films  would  bring  about  any  com- 
petition with  MPI.  He  said  that  MPI 
hoped  that  the  ACE  project  would  be  a 
success. 

Film  Informational  Service 
Approved  Another  Year 

NEW  ORLEANS — Theatre  Owners  of 
America’s  board  of  directors  voted  to  con- 
tinue its  Film  Content  Informational 
Service  for  another  year  at  its  preconven- 
tion meeting  here  Sunday  (8).  The  cost 
was  estimated  at  approximately  $5,000, 
but  the  position  was  taken  that,  if  the 
service  pi’oved  effective  it  would  be  a 
small  investment  for  TOA  to  make  on  so 
vital  a problem. 

E.  D.  Martin,  chairman  of  TOA’s  cen- 
sorship committee,  told  the  TOA  board 
that  in  several  situations,  including  Con- 
necticut and  New  York,  legislators  advo- 
cating censorship  had  dropped  their  cam- 
paigns temporarily  in  order  to  see  how  the 
service  would  work  out.  He  said  the  serv- 
ice was  giving  exhibitors  something  to 
show  censorship  advocates  what  TOA  was 
doing  to  forewarn  their  patrons  of  the 
content  of  new  films. 

Martin  said  that,  currently,  the  indus- 
try was  in  the  “quiet  eye  of  the  censor- 
ship hurricane”  and  that  “we  emerged 
from  the  front  of  the  storm — the  1961 
legislative  sessions — amazingly  well,”  a 
condition  which  few  exhibitors  had  been 
willing  to  predict  a few  months  ago. 


BOXOFFICE  ::  October  16,  1961 


7 


TOA  CONVENTION  . . Cont. 

Legal  Advisory  Board 
Warns  on  Contracts 


NEW  ORLEANS — The  Legal  Advisory 
Council  of  Theatre  Owners  of  America  told 
the  TOA  board  of  directoi'S  here  Sunday 
(8)  that  members  should  refuse  to  sign 
any  contract  with  Warner  Bros.,  or  any 
other  distributor,  which  contains  restric- 
tions in  regard  to  kiddy  shows.  Although 
Warner  Bros,  has  deleted  from  the  defini- 
tion of  the  term  “gross  receipts”  that  por- 
tion which  would  automatically  require 
the  exhibitor  to  include  “kiddy”  show's, 
midnight  shows,  etc.,  in  his  gix>ss  for  the 
determination  of  percentage  film  rental, 
TOA  believes  that  this  modification  is  not 
enough. 

ASK  DELETION  OF  CLAUSE 

The  Legal  Council  declared,  and  it  was 
agreed  to  by  the  board,  that  the  modifi- 
cation left  open  to  automatic  inclusion 
in  gross  receipts  “all  monies  collected  by 
the  exhibitor  for  the  availability  of  heat- 
ing, air  conditioning,  parking,  playground 
facilities  and,  or  other  faciUties  or  serv- 
ices.” The  entire  clause  should  be  deleted, 
the  Council  stated. 

In  its  report,  the  Council  said  that  the 
“bone  that  Warner  Bros,  is  throwing  to 
you  should  not  be  picked  up.  If  ‘kiddy’ 
shows  and  midnight  shows  are  subject  to 
negotiation  on  a picture-by-picture  basis, 
then,  so  should  all  of  the  provisions  in- 
cluded in  the  definition  of  ‘gross  receipts’ 
be  subject  to  negotiation.  Nothing  short  of 
deletion  of  the  entire  definition  should 
satisfy  you.” 

The  board  was  advised  to  “keep  in  mind 
that  history  is  replete  with  instances 
wherein  the  maximum  of  today  became 
the  minimum  of  tomorrow.” 

John  Stembler,  new  TOA  president,  in 
his  first  interview  with  the  tradepress,  said 
that  he,  along  with  Albert  Pickus,  retiring 
TOA  president,  would  continue  their  talks 
with  Charles  Boasberg,  Warner  Bros,  gen- 
eral sales  manager,  and  that  he  was  hope- 
ful for  the  complete  elimination  of  the 
definition.  He  said  the  business  had  op- 
erated in  the  past  without  such  restric- 
tions and  there  was  no  reason  why  it 
should  not  continue  to  do  so  in  the  future. 

The  Council’s  recommendation  on  the 
Warner  Bros,  matter  and  all  other  issues 
discussed  were  adopted  by  the  board. 

DISCUSS  EXTENDED  RUNS 

'The  Legal  Advisory  Council  is  a group 
which  meets  at  the  time  of  the  annual 
conventions  for  the  purpose  of  discussing 
current  legal  problems  affecting  theatre 
owners  and  is  made  up  primarily  of  at- 
torneys with,  and  for,  various  state  and 
regional  units. 

In  discussing  extended  runs,  the  Council 
said  that  in  today’s  sellers’  market,  the  ex- 
hibitor was  at  the  mercy  of  the  distributor 
and  had  little  choice.  Nevertheless,  it  was 
said,  it  was  a matter  of  individual  negotia- 
tion, no  matter  how  one-sided  it  may  be. 

'The  Council  said  it  recognized  that  the 


playing  of  pictures  on  an  extended  pre- 
release basis  deprived  subsequent-run, 
product-starved  theatre  owners  from  bene- 
fiting from  the  playing  of  those  pictures 
on  their  customary  early  availability.  The 
exhibitors  would  like  to  have  these  pic- 
tm’es  earlier,  “but  we  are  unable  to  ac- 
complish this  for  them  for  various 
reasons,”  the  Council  said. 

The  producer  feels  that  he  cannot,  and 
will  not,  be  told  when  and  how  to  license 
his  production,  the  Council  said.  It  is  true 
that  the  distributor  defendants  are  bound 
by  the  provisions  in  the  decrees  in  the 
Paramount  case  and,  if  they  are  in  viola- 
tion of  these  provisions,  the  government 
is  in  a position  to  move  against  them.  But, 
the  Council  said,  the  Department  of  Justice 
has  taken  the  position  that  the  so-called 
prerelease  pictures,  playing  extended  time, 
are  not  in  violation  of  the  decrees,  adding 
that  “this  is  a matter  which  must  always 
be  kept  in  mind  in  the  search  for  relief.” 

Thus,  the  board  was  told,  the  matter  of 
how  long  a picture  will  play  prerelease  is  a 
subject  for  negotiation  between  exhibitor 
and  distributor.  It  is  for  the  exhibitor  to 
decide  just  what  he  feels  is  economically 
prudent  for  him  to  do,  the  Council  de- 
clared. 

WARNS  ON  PRICE  FIXING 

Although  the  decrees  in  the  Paramount 
case  prohibit  the  setting  of  admission 
prices  by  the  distributors,  distribution  has 
been  indulging  in  it  in  one  form  or  an- 
other, the  Council  reported.  But,  here 
again,  this  is  a matter  of  negotiation. 
However,  TOA  is  prepared  to  lend  all  of 
its  efforts  to  have  the  Department  of  Jus- 
tice pursue  the  matter,  if  sufficient  num- 
ber of  verified  complaints  are  received, 
the  Council  said,  adding  that  “distributors 
ought  to  take  heed,  again  and  again,  that, 
when  they  indulge  in  this  practice,  they 
risk  the  extreme  danger  of  Department  of 
Justice  criminal  action.” 

There  was  an  increasing  number  of  com- 
plaints over  blind-bidding  during  the  last 
year,  the  Council  said,  and  TOA  was  able 
to  eliminate  many  of  the  difficulties.  On 
the  other  hand,  some  members  of  the 
Council  said  there  were  no  complaints  in 
their  exchange  areas.  For  that  reason,  the 
Council  has  decided  to  survey  all  of  the 
exchange  areas  and  obtain  a complete 
picture  of  the  situation.  If  results  warrant 
it,  TOA  will  take  advantage  of  every 
remedy  available  to  eliminate  the  prac- 
tice. 

The  Council  pointed  out  that  the  voice 
of  exhibition  had  not  been  heard  by  the 
U.  S.  Supi’eme  Court  in  censorship  cases. 
Therefore,  it  was  recommended  by  the 
Council  and  approved  by  the  board,  that 
TOA  be  heard  as  amicus  curiae  in  appro- 
priate censorship  cases  in  the  Supreme 
Court,  so  that  exhibition  may  help  to 
convince  that  tribunal  that  motion  pictures 
be  afforded  the  same  protection  as  offered 
to  other  media  of  expression. 


More  Top  Quality  Film 
In  AIP's  Future  Plans 

NEW  ORLEANS  — With  a record  of 
seven  solid  years  of  producing  and  dis- 
tributing motion  pictures  behind  it, 
American-International  Pictures  is  mov- 
ing into  a new  era  of  providing  more  and 
more  top  quality  features  for  exhibitors. 
James  H.  Nicholson,  president,  and  Sam- 
uel Z.  Arkoff,  vice-president,  made  this  an- 
nouncement at  a luncheon  meeting  of  The- 
atre Owners  of  America  Monday  (9)  at 
which  they  were  hosts. 


James  H.  Nicholson  Samuel  Z.  Arkoff 


Both  Nicholson  and  Arkoff  appealed  to 
exhibitors  to  accord  AIP  its  just  due  as  an 
important  factor  as  creators  and  distribu- 
tors of  good  motion  picture  entertainment. 
Pointing  to  the  100  feature  films  which 
the  company  has  provided  since  its  forma- 
tion seven  years  ago,  and  to  its  plans  to 
increase  both  quantity  and  quality  of 
product  in  the  future,  Arkoff  said  the 
company  didn’t  want  “to  be  taken  for 
granted.”  He  asked  exhibitors  to  put  AIP 
on  the  same  basis  as  other  companies. 

Nicholson  called  for  an  increased  role 
by  theatremen  in  the  promotion  of  pic- 
tures. Too  many  theatremen  are  inclined 
to  give  “lip  service”  only  to  showmanship, 
he  said.  They  talk  about  it  at  conventions 
but  fail  to  follow  through  at  home,  with 
arguments  that  they  can’t  afford  it,  or 
that  their  situation  is  a special  one.  Ex- 
hibitors talk  about  “new  faces,”  but  when 
they  are  offered  a new  picture  they  want  to 
know  “who  is  in  it?”  He  said  the  company 
offered  a simple  $15  lobby  gimmick  for 
’’The  Pit  and  the  Pendulum,”  but  theatre- 
men  in  many  situations  wouldn’t  spend  the 
money  to  use  it.  As  a result  business  suf- 
fered. 

Nine  New  Personalities 
Appear  at  Convention 

NEW  ORLEANS — Nine  upcoming  yoimg 
players  were  presented  to  the  TOA  con- 
vention in  a “Spotlight  on  Stars”  program 
Wednesday  (11),  produced  by  Robert  W. 
Selig  and  coordinated  by  Herb  Steinberg, 
Paramount’s  studio  publicity  chief.  The 
nine,  who  appeared  in  person  along  with 
clips  from  pictures  in  which  they  appear, 
were:  Stella  Stevens,  who  will  be  seen  in 
Paramount’s  “Too  Late  Blues”;  Peter 
Brown,  Warner  Bros.’  “Merrill’s  Maraud- 
ers”; Joyce  Taylor,  MGM’s  “Ring  of  Fire”; 
Karen  Balkin  in  Mirisch  Company’s  “The 
Children’s  Hour”;  Darleen  Tompkins, 
Paramount’s  “Blue  Hawaii,”  Kendall  Scott, 
20th  Century-Fox’s  “Second  Time 
Around”;  Madelyn  Rhue,  Warner  Bros.’ 
“Majority  of  One,”  and  Annette,  the 
single-name  personality  of  Walt  Disney’s 
“Babes  in  Toyland.” 


8 


BOXOFFICE  ;:  October  16,  1961 


Aggressive,  Market-Slanted  Showmanship  Declared  Necessary 


Philip  Gerard 


NEW  ORLEANS — The  need  for  aggres- 
sive showmanship  was  stressed  by  three 
representatives  of  major  companies  at  the 
“Showmanship  Crusade”  which  opened  the 
14th  annual  convention  of  Theatre  Owners 
of  America  here  Monday  (9)  in  the 
Roosevelt  Hotel.  A capacity  audience  of 
exhibitors  heard  Philip  Gerard,  eastern 
advertising  and  publicity  director  of  Uni- 
versal: Robert  S.  Ferguson,  national  di- 
rector of  advertising  and  exploitation  of 
Columbia  Pictm'es,  and  Fred  Goldberg, 
executive  director  of  the  same  department 
of  United  Artists,  discuss  their  companies’ 
plans  as  well  as  give  constructive  advice 
for  the  best  results. 

FULL  MOBILIZATION  NEEDED 

A mobilization  of  effort,  energy  and  en- 
thusiasm is  required  in  today’s  market, 
Gerard  told  his  audi- 
ence. This  spirit  has 
to  be  sparked  from 
the  top,  he  said, 
adding  that  “your 
rank  and  file  organi- 
zation, your  theatre 
managers,  your  thea- 
tre personnel  are  a 
source  of  tremendous 
energy  and  activity  if 
you  set  them  off 
with  direction,  with 
purpose  and  with 
goals.” 

Gerard  said  dismal  results  had  been  seen 
from  discouraged,  do-nothing  defeatists 
who  have  given  up  on  their  businesses  and 
on  themselves  and  who  infect  their  as- 
sociates and  their  audience  with  a sense 
of  despair.  He  said  the  difference  between 

a selling  organization  and  a sloughing 

organization  was  the  difference  between 
success  and  failure.  “Indifference,”  he 
said,  “is  costing  our  industry  millions  of 
dollars.” 

Gerard  said  that  Universal  had  ap- 
proached the  merchandising  of  its  product 
with  the  knowledge  that  the  motion  pic- 
ture audience  was  made  up  of  more  than 
one  audience  and  each  one  had  to  be  sold 
in  a special  way.  He  stated  that  each 
picture  presented  a different  challenge 
and  required  different  selling  tools  and 
techniques.  He  pointed  out  that  today’s 
audiences  could  be  broken  down  into  age 
groups,  frequent  and  infrequent  and  male 
and  female  and  the  challenge  was  to  em- 
ploy the  proper  techniques  to  reach  each 
segment  of  the  potential  audience  of  a 
picture. 

FEWER  READ  MOVIE  PAGE 

Gerard  said  that  today  only  30  per  cent 
of  the  newspaper  readers  read  the  amuse- 
ment section  against  62  per  cent  ten  years 
ago.  He  said  the  industry  should  re- 
examine its  spending  of  its  advertising  dol- 
lars, both  locally  and  nationally.  He  paid 
tribute  to  the  industry’s  showmen  who 
were  going  out  and  selling  their  pictures, 
their  theatres  and  their  industry  to  the 
public. 

“We  can  be  encouraged  by  the  grow- 
ing awareness  on  the  part  of  many  ex- 
hibitors of  the  need  for  increasing  selling 
efforts,”  Gerard  said.  “There  has  been  a 


Robert  Ferguson 


rallying  call  to  showmanship  and  showmen 
are  responding.” 

Ferguson,  who  followed  Gerard  to  the 
podium,  urged  the  convention  delegates 
to  “throw  out  Madison  Avenue  and  put 
Main  Street  back  in 
show  business.”  He 
said  that  merchan- 
dising had  become 
the  “catch-phrase”  of 
the  industry,  another 
Madison  Avenue  slo- 
gan which  meant  all 
things  to  all  people. 

In  reality,  he  said, 

“it  merely  means 
showmanship.” 

To  the  producer, 
he  continued,  it 
means  making  a pic- 
ture containing  all  the  diverse  boxoffice 
ingredients  calculated  to  earn  a profit. 
To  the  distributor,  it  means  the  full  bar- 
rage of  promotional  effort,  from  the  in- 
ception of  the  story  to  the  film’s  final  en- 
gagements, designed  to  sell  the  film  to  the 
public. 

“But,”  he  said,  “to  you,  the  exhibitors, 
merchandising  or  showmanship  is  an  en- 
tirely different  problem.  It  must  be  tailored 
to  your  specific  needs  in  each  individual 
situation.” 

Referring  to  the  Markley  plan  whereby 
a large  group  of  southern  theatres  con- 
ducted its  own  promotion  on  a Columbia 
picture,  Ferguson  said  the  results  were 
247  per  cent  above  the  national  average. 
Similar  results  were  achieved  by  the  Mar- 
cus plan  in  Wisconsin,  he  said. 

FOR  EQUAL  PARTNERSHIPS 

Ferguson  said  it  was  Columbia’s  desire 
to  integrate  the  three  areas  of  merchan- 
dising showmanship  so  that  producer,  dis- 
tributor and  exhibitor  would  be  equal 
partners  in  the  promotional  approach  to 
every  film.  He  said  he  was  eager  to  see 
exhibitor  merchandising  plans  expanded 
whereby  promotional  campaigns  would  be 
geared  for  individual  markets  across  the 
country.  He  promised  that  Columbia  would 
work  closely  with  all  exhibitors  on  in- 
dividual merchandising  and  would  wel- 
come suggestions  and  advice  from  exhibi- 
tors. 

Goldberg  used  slides,  television  trailers 
and  radio  spot  announcements  to  get  over 
his  story  on  forth- 
coming United  Art- 
ists productions.  He 
said  that  UA  had 
developed  two  sep- 
arate campaigns  on 
“Paris  Blues,”  one 
stressing  it  as  a “love 
spectacular”  and  the 
other  playing  up  the 
more  sensational  sex 
angle.  He  said  UA 
planned  to  continue 
this  policy  in  order 
to  attract  various 

types  of  audiences. 

The  exhibitors,  via  slides,  were  able  to 
see  the  UA  advertising  copy  on  “Paris 
Blues,”  “Town  Without  Pity,”  “X-15,” 
“Pocketful  of  Miracles,”  “One-Two-Three,” 


“Judgment  at  Nuremberg”  and  “West  Side 
Story.”  They  also  heard  the  radio  plugs  on 
some  of  them  and  saw  the  TV  trailers  on 
“Town  Without  Pity,”  giving  the  theatre- 
men  a chance  to  become  acquainted  with 
the  campaigns  to  come. 

Goldberg  admitted  that  a new  marque 
and  a new  soft  drink  machine  were  very 
good  for  a theatre,  but  in  the  long  run, 
it  was  the  picture  that  was  the  most  im- 
portant drawing  factor  in  bringing  a 
patron  to  the  theatre.  And,  he  said,  UA 
had  the  product. 

SMALL  TOWN  DEMONSTRATION 

The  morning  session  concluded  with  a 
demonstration  of  what  a small  town  show- 
man can  do  to  create  excitement.  Paul 
Ricketts,  who  operates  the  Ness  Theatre 
in  Ness  City,  Kas.,  a town  of  900  popula- 
tion, told  of  some  of  his  stunts,  many  of 
them  “coi’ny”  and  not  new,  but  very  ef- 
fective. 

Right  after  the  national  elections,  he 
had  a “Be  Kind  to  Republicans  Week.” 
Anybody  who  ad- 
mitted he  had  voted 
for  Nixon  would  be 
admitted  free.  If  the 
Republicans  had  won, 
he  would  have  done 
the  same  for  the 
Democrats.  When  a 
local  filling  station’s 
opening  was  delayed 
because  of  a delay  in 
the  delivery  of  the 
pumps,  Ricketts  an- 
nounced that  all  pro- 
ceeds from  the  sale 
of  his  popcorn  between  9 a.m.  and  noon 
would  go  to  the  filling  station  owner. 

Ricketts  gives  out  prizes,  toys,  funny 
cards  and  other  gimmicks  to  everybody 
attending  his  drive-in.  The  people  expect 
it,  he  said,  and  it’s  been  a soui’ce  of  both 
goodwill  and  revenue.  He  staged  a “Pop- 
corn Queen”  float  during  a celebration — 
the  queen  being  a male  college  student 
who  made  up  so  well  as  a girl  that  the 
spectators  were  not  aware  that  the  “queen” 
wasn’t  a girl. 

Ricketts  claims  he  has  the  finest  pop- 
corn in  the  world.  Frequently,  when  a 
patron  buys  a ticket  with  a $5  or  $10 
bill,  Ricketts  will  ask  if  the  patron  wants 
the  change  in  popcorn.  It  has  become  a 
standard  joke. 

The  smalltown  showman  is  constantly 
promoting  stunts  and,  he  said  “it’s  a lot 
of  fun.” 


Paul  Ricketts 


Fred  Goldberg 


TOA  Meritorious  Service 
Medals  Awarded  to  4 

NEW  ORLEANS — Medals  for  meritorious 
service  to  Theatre  Owners  of  America  and 
to  the  motion  picture  industry  in  general 
were  awarded  to  three  former  presidents  of 
the  association  and  an  assistant  to  the 
president  at  a convention  luncheon 
Wednesday  (11). 

Honored  were  Walter  Reade  jr.,  E.  D. 
Martin  and  George  Kerasotes,  past  presi- 
dents, and  Robert  W.  Selig,  an  assistant 
to  the  president.  Mitchell  Wolfson,  head  of 
Wometco  Enterprises  and  himself  a former 
TOA  president,  made  the  presentations. 


BOXOFFICE  ::  October  16,  1961 


9 


NAC  CONVENTION 

Concessionaires  Adopt 
Industry  Ethics  Code 


NEW  ORLEANS — A four-point  code  of 
ethics  for  the  concessions  industry  was  ap- 
proved at  the  convention  here  this  week 
of  the  National  Ass’n  of  Concessionaires. 
The  drafting  of  the  code  came  as  a result 
of  a study  of  standards  for  the  industry 
made  earlier  this  year. 

The  code  calls  for  these  standards: 

1.  The  membership  of  the  National 
Ass’n  of  Concessionaires  recognizes  and  ac- 
cepts its  obligation  to  bring  to  the  public 
the  best  in  food  and  drink  products. 

2.  The  membership  of  NAC  is  obligated 
to  serve  these  products  in  the  most  at- 
tractive and  sanitary  manner. 

3.  The  membership  of  the  NAC  and  those 
who  work  for  them  shall  exercise  courtesy 
and  consideration  in  all  of  their  dealings. 

4.  The  membership  of  the  NAC  will  ever 
strive  to  conduct  its  business  on  the  high- 
est plane  of  integrity  to  merit  public  re- 
spect. 

NEW  SLATE  OF  OFFICERS 

The  concessionaires,  who  characterized 
the  convention  as  the  largest,  most  enthusi- 
astic and  most  informative  they  have  ever 
held,  elected  Augie  Schmitt,  Houston, 
president  to  succeed  Spiro  J.  Papas.  Others 
elected  to  office  were  Ed  Redstone,  Boston, 
executive  vice-president;  H.  E.  Chrisman, 
Nashville,  first  vice-president:  Sid  Spiegel, 
Toronto,  second  vice-president:  Harold 

Chesler,  Salt  Lake  City,  treasurer:  and 
Jack  Yellin  and  Larry  Blumenthal,  di- 
rectors at  large. 

A pre-convention  kick-off  to  the  confab 
was  a Presidential  Dinner  Party  Satur- 
day night  (7)  at  the  Royal  Orleans  Ho- 
tel. This  was  an  innovation  in  the  annual 
meeting  which  was  instituted  to  honor 
Papas  who  served  as  NAC  president  for  the 
last  two  years.  A plaque  of  appreciation  was 
presented  to  him.  Smaller  plaques,  also  in 
appreciation  of  outstanding  service  to 
NAC,  were  presented  to  these  outgoing 
officers:  Edwin  Gage,  first  vice-president; 
Melvin  Wintman,  treasurer;  Rufus  Harris 
and  Edward  Redstone,  directors. 

SEVERAL  INFORMATIVE  TALKS 

“New  Equipment  to  Serve  You  Better” 
was  the  theme  of  the  first  business  ses- 
sion. H.  E.  Chrisman,  Cretors  & Co., 
Nashville,  told  the  audience  about  the 
company’s  new  caramel  corn  equipment. 
Pat  Mahoney,  Continental-Apco,  Inc.,  New 
York  City,  described  new  developments  in 
automatic  vending,  and  Walter  Sherman 
of  the  company  made  a talk  on  “How 
Vending  Serves  the  Public”  which  was  ac- 
companied by  slides.  Robert  Perlick,  Per- 
lick  Co.,  Milwaukee,  explained  the  ad- 
vantages of  the  new  Perlick  dispenser  and 
head.  David  Sill,  Electricooker  Division, 
General  Foods,  New  York  City,  gave  a 
description  of  his  company’s  popcorn  and 
caramel  corn  equipment  and  its  unique 
sales  plan.  J.  C.  Evans,  Gold  Medal  Prod- 
ucts, Cincinnati,  told  the  concessionaires 


Spiro  Papas,  outgoing  NAC  presi- 
dent, is  shown  looking  at  the  beauti- 
fully engraved  plaque  for  distinguished 
service  to  NAC  and  the  industry.  Augie 
Schmitt,  right,  convention  general 
chairman  and  newly  elected  president, 
presented  the  award.  In  the  center  is 
Justin  Douglas,  local  coordinator. 

about  the  new  Whirlwind  cotton  floss 
candy  machine. 

Highlight  of  the  session  was  a report 
of  the  special  services  committee  of  NAC 
by  Jack  O’Brien,  New  England  Theatres, 
Inc.  Members  of  NAC  had  expressed  a need 
for  forms  to  keep  accurate  control  of  con- 
cessions merchandise  and  sales,  and  this 
has  been  the  subject  of  considerable  study 
by  the  committee  during  the  year.  O'Brien 
distributed  sample  forms  devised  by  his 
committee  which,  he  said,  ‘represent  the 
entire  cycle  and  all  necessary  bookkeeping 
needed  to  have  a full  grasp  on  operations.” 


Special  Trailers  of  NSS 
Boosted  by  Bellfort 

NEW  ORLEANS — The  holiday,  national 
anthem  and  other  trailers  offered  by  Na- 
tional Screen  Service  have  created  good 
public  relations  for  exhibitors  using  them. 
Joseph  Bellfort,  sales  manager,  told  the 
Theatre  Owners  of  America  convention 
luncheon  guests  here  Tuesday.  Bellfort 
substituted  for  Burton  Robbins,  NSS  presi- 
dent, who  was  unable  to  attend.  National 
Screen  was  the  host  at  the  luncheon. 

Bellfort  said  that  NSS  had  increased  its 
services  with  new  and  effective  accessories 
and  material  and  he  urged  exhibitors  to 
take  advantage  of  them.  He  said  that  the 
recent  arrangement  with  National  Film 
Service  was  a merger  only  of  physical  op- 
erations and  said  it  would  provide  more 
efficient  service  for  exhibitors. 

John  H.  Rowley  of  Rowley  United  The- 
atres of  Dallas  discussed  the  pay  tele- 
vision situation  in  Little  Rock  and  warned 
of  the  dangers  that  it  presented.  He  said 
that  if  Telemeter  were  successful  in  get- 
ting a foothold  in  Little  Rock,  the  door 
would  be  opened  for  pay  TV  in  any  other 
community. 


TOA  Convention  . . . Cont. 

Prime  Time  TV  Sales 
Criticized  by  Tisch 

NEW  ORLEANS — “What  other  industry 
deliberately  creates  its  own  competition 
and  serves  as  the  architect  for  its  own 
doom?” 

That  question  was  asked  by  Laurence  A. 
Tisch,  president  and  chairman  of  the 
board  of  Loew’s  Theatre,  in  his  address 
to  the  Theatre  Owners  of  America  con- 
vention here  Monday  (9).  He  was  referring 
to  the  practice  of  some  of  the  leading  dis- 
tributors in  making  their  prime  post- 1948 
product  available  to  television.  He  asked 
if  those  on  the  policy-making  level  had 
reached  a stage  where  expediency  and  the 
urge  to  make  a fast  dollar  overcame  good, 
common  sense. 

“Certainly  they  must  reduce  overhead 
by  employing  existing  facilities  for  the  pro- 
duction of  TV  films,”  Tisch  said.  “But,  to 
sell  their  rarest  assets  for  giveaway  show- 
ing just  doesn’t  make  sense.” 

Tisch  said  the  industry  was  aware  of 
what  had  been  happening  on  recent  Sat- 
urday nights.  He  said  that  exhibition’s 
competition  had  not  been  television,  per 
se,  but  the  product  of  “our  own  motion 
picture  industry.”  He  said  the  film  com- 
panies not  only  were  consuming  them- 
selves, but  were  threatening  the  existence 
of  exhibition  as  well. 

“It  is  to  be  hoped,”  Tisch  said,  “that 
they  will  awaken  to  the  facts  of  economic 
life  and  not  repeat  the  damage  done  to 
the  theatres  when  they  dumped  the 
greater  part  of  their  pre-1948  product  on 
the  video  market.  We  of  TOA  should  make 
sure  that  this  does  not  happen.” 

On  the  other  hand,  Tisch  said,  the  ex- 
hibitor should  use  every  channel  of  pub- 
licity to  remind  the  public  that  big  pic- 
tures were  made  to  be  shown  on  big 
screens — not  on  little  TV  screens.  The 
public  also  should  be  reminded  that  thea- 
tre attractions  were  not  cut  to  fit  a time 
segment  nor  interrupted  by  commercials. 


L.  C.  Montgomery  Pushes 
Free  Ad  Accessories 

NEW  ORLEANS — Exhibitors  who  ignore 
the  free  accessories  made  available  to 
them  by  the  distributors  were  “raked  over 
the  coals”  here  Monday  (9)  by  L.  C.  Mont- 
gomery, moderator  of  the  Showmanship 
Crusade  session  at  the  TOA  conclave. 

The  exhibitors  were  reminded  that 
every  year  the  film  companies  “throw 
away  thousands  and  thousands  of  dollars 
worth  of  free  teaser  trailers,  free  television 
trailers,  free  spot  announcements  and 
background  music  records,  free  ad  mats 
and  other  material  they  have  made  up  for 
your  use.”  The  reason,  Montgomery  said, 
was  because  “you  haven’t  asked  for  them 
or  used  them.” 

Montgomery  pointed  out  that  these 
costly  accessories  were  made  by  the  film 
companies  for  the  exhibitor’s  use  to  help 
sell  specific  pictures.  He  said  all  an  ex- 
hibitor had  to  do  was  to  write  or  call  the 
nearest  exchange  and  the  tools  would 
be  on  the  way.  But  with  only  some  notable 
exceptions,  most  exhibitors  were  not  both- 
ering to  use  them. 


10 


BOXOFFICE  ::  October  16,  1961 


Broadway’ s most  joyous  hit  will  light  up  the  screen  this  Christmas! 


A- 


. ROSS  HUNTER 

ODUCTION  IN  ASSOCIATION  W 

JOSEPH  FIELDS 


RODGERS  AND 
HAMMERSTEIN'S 


DT^  diVi 
diVC- 


IN  COLOR  • LENSES  BY  PANAVISION© 


Directed  by  HENRY  KOSTER  • Screenplay  by  JOSEPH  FIELDS  • Produced  by  ROSS  HUNTER -Musicb,  RICHARD  RODGERS 

Lyrics  by  OSCAR  HAMMERSTEIN,2nd  • Music  Supervised  and  Conducted  by  ALFRED  NEWMAN  • From  the  novel  by  C.Y.  LEE  • A Universal-International  Picture 


STARRING 


NANCY  KWAN  Smo^  "SUZIE  WONG 

JAMES  SHIGETA 


JUANITA  HALL  • JACK  SOO  • BENSON  FONG 


-MIYOSHI  UMEKI 


in  U S 4 


TOA  Convention  , . . Cont. 

Herman  Levy  Warns 
On  'Fast  Buck' Films 

NEW  ORLEANS — Drive-in  theatres  that 
are  playing  the  “fast  buck”  pictures  rep- 
resent one  reason  for  the  stirring  up  of 
social  welfare  groups,  parent  associations, 
the  church  and  others  in  demands  for 
censorship,  Herman  M.  Levy,  general  coun- 
sel of  Theatre  Owners  of  America,  warned 
at  the  drive-in  forum  of  the  TOA  conven- 
tion here  Thursday  (12).  He  described 
the  “fast  buck”  pictures  as  those  present- 
ing the  strip  tease  and  nudists  under  the 
classification  of  “for  men  only”  and  “for 
adults  only.” 

Levy  said  that  the  acute  product  short- 
age, the  ever-increasing  demands  for 
higher  percentage  terms  and  for  preferred 
and  extended  playing  time  and  the  “jun- 
gle warfare”  competition  among  theatres 
as  having  led  some  drive-in  operators,  for- 
tunately relatively  few,  to  play  that  type 
of  picture. 

This  past  year.  Levy  said,  was  one  of 
the  most  difficult  in  all  industry  history 
for  those  working  at  the  local,  state  and 
federal  levels  against  censorship  which,  he 
said,  had  the  power  to  destroy  the  enter- 
tainment industry. 

“It  is,  therefore,  for  the  entire  industry 
to  avoid  that  threat  of  destruction,”  Levy 
said.  “Those  theatres,  drive-in  and  con- 
ventional, which  are  playing  fast  buck  pic- 
tures owe  it  to  themselves  and  to  the  in- 
dustry to  cease  and  desist.  There  should 
be  an  undertaking  in  this  next  year  by 
every  theatre  owner  in  the  country  to  re- 
establish his  position  of  importance  and 
of  harmonious  integration  in  the  town  in 
which  he  is  located.” 

Levy  reviewed  various  cases  involving 
drive-ins  and  then  pointed  out  that  an  im- 
portant issue  which  would  be  determined 
by  the  courts  shortly  was  whether,  upon 
the  finding  that  a drive-in  and  a conven- 
tional theatre  were  not  in  competition, 
either  one  of  the  exhibitors  or  the  dis- 
tributors may  insist  on  competitive  bidding. 
He  said  that  most  distributors  and  conven- 
tional theatre  exhibitors  felt  that  all  drive- 
in  theatres  reasonably  close  to  conventional 
theatres  were  in  competition. 

“But,”  said  Levy,  “some  drive-in  the- 
atres take  the  position  that  drive-in  the- 
atres are  not  in  competition  with  con- 
ventional theatres,  as  a rule,  and  that  un- 
less they  are  definitely  found  to  be  in 
competition,  they  should  not  be  compelled 
to  bid  competitively.  Rather,  they  should 
be  given  day-and-date  playing  time  with 
conventional  theatres.” 


UA  Promotes  Carl  Olson 
To  Sales  Post  in  N.Y. 

NEW  YORK  — Carl  Olson,  formerly 
United  Artists  branch  manager  in  Minne- 
apolis, has  been  promoted  to  the  newly 
created  post  of  assistant  to  the  general 
sales  manager’s  office  by  James  R.  Velde, 
vice-president  in  charge  of  domestic  sales. 

Olson,  who  will  make  his  headquarters 
in  the  home  office,  joined  UA  in  1954  as 
branch  manager  in  Des  Moines  before 
moving  to  Minneapolis.  Previously  he  was 
with  other  film  companies. 

Mike  Lee,  former  district  manager  in  the 
Minneapolis  area,  has  become  Minneapolis 
branch  manager. 


UA  Invests  $150  Million 
In  1962-64  Production 


NEW  YORK — United  Artists’  annual 
progress  report,  given  every  year  since  the 
company  was  reorganized  in  1951,  can 
boast  an  “unprecedented  product  an- 
nouncement,” one  embracing  a three-year 
production  program,  according  to  Arthur 
B.  Krim,  president. 

“Never  before  in  the  history  of  the  mo- 
tion picture  industry  has  such  a program, 
taking  in  1962,  1963  and  1964,  been  out- 
lined,” he  said.  Five  of  the  early  1962  re- 
leases, have  already  been  previewed  and 
will  be  given  prerelease  showings  in  key 
cities  before  the  end  of  1961,  in  time  for 
Academy  Award  consideration,  Krim 
pointed  out.  They  are:  “West  Side  Story,” 
which  will  open  in  New  York  October  18; 
“Judgment  at  Nuremberg,”  which  will  open 
in  New  York  December  18;  “Pocketful  of 
Miracles,”  which  has  already  been  sneak- 
previewed  in  New  York;  “One,  Two,Three,” 
and  “The  Children’s  Hour,”  both  com- 
pleted and  edited. 

32  RELEASES  SET  FOR  1962 

In  addition  to  these  five,  UA  has  11 
other  features  already  completed  for  1962 
release  and  three  others  ready  to  go  into 
production  in  the  next  few  weeks.  This 
will  make  a total  of  19  important  features 
for  1962,  but  the  year’s  program  will  also 
include  several  exploitation  or  program 
pictures  to  supplement  the  i-elease  list, 
which  will  be  approximately  the  same  total 
as  1961,  which  had  eight  programmers  in 
a total  of  32  releases,  Krim  said. 

However,  after  1962,  United  Artists  will 
discontinue  releasing  “supporting  fea- 
tures,” although  the  program  will  always 
include  exploitation  pictures  which  have 
salable  angles  to  top  the  bill. 

For  1963,  United  Artists  has  one  picture, 
“Taras  Bulba,”  already  in  work  in  Brazil, 
and  14  others  in  “active  preparation” 
which  will  be  completed  or  in  work  by  the 
middle  of  1962.  Twelve  others  are  out- 
lined and  in  preparation  for  1964  release. 

United  Artists  has  shown  a steady 
growth  every  year  since  1951  and,  in  1958, 
the  company  listed  a two-year  program 
which  “was  unprecedented  at  that  time,” 
but  that  announcement  “pales  in  compari- 
son to  this  three-year  program,”  according 
to  Krim. 

Although  he  declined  to  give  actual  in- 
vestment cost  figures,  Krim  said  that  the 
1962  program  called  for  an  investment  of 
$53,000,000  and  the  total  for  the  three 
years  would  be  almost  three  times  that 
amount,  or  $150,000,000. 

PLAN  ‘SUPER  SALES  DRIVE’ 

A “super  sales  drive,”  to  cover  the  global 
sales  activities  during  United  Artists  three - 
year  period,  will  have  cash  prize  awards 
totaling  $150,000  for  ovei-all  accomplish- 
ment, according  to  Arnold  Picker,  execu- 
tive vice-president.  This  sales  drive  will 
be  in  addition  to  the  company’s  regular 
annual  drives.  Picker  pointed  out.  Details 
for  this  drive  are  now  being  worked  out 
but  it  will  encompass  UA’s  global  sales 
force. 

Max  E.  Youngstein,  UA  vice-president. 


Arthur  B.  Krim  Arnold  Picker 


stressed  the  fact  that  each  of  the  1963  and 
1964  productions  is  not  “bare  announce- 
ment of  forthcoming  product,”  but  is  in 
the  “active  production  stage.”  He  said 
that  each  picture  will  have  six  months  of 
advance  promotion  of  its  cast,  director  and 
story. 

The  three  final  important  releases  for 
1961  are:  “Paris  Blues”  and  “Town  With- 
out Pity,”  already  tradeshown,  and  “X-15,” 
an  exploitation  special  in  Panavision  and 
Technicolor,  which  will  be  shown  shortly. 

In  addition  to  the  five  1962  pictures 
mentioned  above,  those  completed  are: 
“Something  Wild,”  produced  by  George 
Justin,  starring  Carroll  Baker  and  Ralph 
Meeker;  “Here  Come  the  Kwimpers” 
(originally  “Pioneer,  Go  Home”),  produced 
by  David  Weisbart,  starring  Elvis  Presley; 
“Sergeants  3,”  produced  by  Frank  Sinatra 
with  himself.  Dean  Martin,  Peter  Lawford, 
Sammy  Davis  jr.  and  Joey  Bishop  starred; 
“The  Happy  Thieves,”  produced  by  James 
Hill,  starring  Rita  Hayworth  and  Rex  Har- 
rison; “The  Valiant,”  produced  by  John 
Pennington,  stari’ing  John  Mills;  “Bird- 
man  of  Alcatraz,”  produced  by  Stuart  Mil- 
lar, starring  Burt  Lancaster,  Karl  Malden 
and  Thelma  Ritter;  “Geronimo,”  produced 
by  Jules  Levy,  starring  Chuck  Connors; 
“The  Road  to  Hong  Kong,”  produced  by 
Melvin  Frank,  starring  Bing  Crosby,  Bob 
Hope,  Joan  Collins  and  Dorothy  Lamour; 
“The  Miracle  Worker,”  produced  by  Fred 
Coe,  starring  Anne  Bancroft,  Patty  Duke 
and  Victor  Jory;  “Jack  the  Giant  Killer,” 
an  Edward  Small  production,  starring 
Kerwin  Mathews,  Basil  Rathbone,  Estelle 
Winwood  and  Torin  Thatcher,  and 
“Phaedre,”  produced  and  directed  by  Jules 
Dassin,  starring  Melina  Mercouri,  Anthony 
Perkins  and  Raf  Vallone. 

Ready  to  start  filming  before  the  end 
of  1961  are;  “Kid  Galahad,”  produced  by 
David  Weisbart,  starring  Elvis  Presley; 
“The  Manchurian  Candidate,”  coproduced 
by  George  Axelrod  and  John  Franken- 
heimer,  starring  Frank  Sinatra  and  Laur- 
ence Harvey,  and  “For  All  the  Gold  in  the 
World,”  produced  and  directed  by  Anatole 
Litvak,  starring  Sophia  Loren  and 
Anthony  Perkins. 

In  addition  to  Krim,  Picker  and  Young- 
stein, other  UA  executives  on  hand  at  the 
product  announcement  to  the  tradepress 
included:  Robert  S.  Benjamin,  chairman 
of  the  board;  William  J.  Heineman  and 
Eugene  Picker,  vice-presidents,  and  David 
Picker,  assistant  to  Krim. 


BOXOFFICE  :;  October  16,  1961 


13 


Universal  Presents  Upcoming  Product 
To  Exhibitors  in  5 5 -Minute  Film 


TELLS  ABOUT  U-I  PRODUCT  REEL^  Henry  H.  “Hi”  Martin,  center,  Uni- 
versal Pictures  vice-president  and  general  sales  manager,  who  makes  his  screen 
debut  as  the  narrator  of  the  company’s  55-minute  product  reel,  which  is  being 
shown  to  exhibitors  from  coast  to  coast,  explains  the  purpose  of  the  reel  at  a 
tradepress  luncheon.  Left  to  right  are  Paul  Kamey,  Universal’s  eastern  publicity 
manager:  F.  J.  A.  McCarthy,  assistant  general  sales  manager;  Martin;  Philip 
Gerard,  eastern  advertising  and  publicity  director  and  Herman  Kass,  executive  in 
charge  of  national  exploitation. 


NEW  YORK — In  a unique  method  of 
presenting  upcoming  product  to  its  cus- 
tomers, Universal-International  has  pro- 
duced a 55-minute  film  to  provide  exhibi- 
tors throughout  the  country  with  an  op- 
portunity to  see  highlights  from  six  of  the 
top  pictures  the  company  will  distribute 
from  November  through  May. 

The  picture  was  shown  at  the  Theatre 
Owners  of  America  convention  in  New 
Orleans  this  week,  but  it  also  has  been 
screened  for  exhibitors  in  a number  of 
other  cities  for  highly  successful  sales 
results.  Henry  H.  Martin,  general  sales 
manager,  at  a press  luncheon  and  screen- 
ing here  Friday  (6)  said  a large  number 
of  Christmas-New  Year’s  bookings  for 
“Flower  Drum  Song”  have  resulted  from 
these  screenings. 

Martin  himself  appears  in  the  film,  in 
Eastman  Color,  serving  as  a master  of 
ceremonies  to  introduce  each  of  the  se- 
quences and  to  talk  about  U-I’s  schedule 
of  pictures  for  the  new  season.  He  stresses 


Allied  Artists  Year's  Net 
Takes  Dip  to  $529,000 

LOS  ANGELES — Allied  Artists  Corp. 
and  its  subsidiary  corporations  had  a net 
profit  of  $529,000  for  the  fiscal  year  ended 
July  1,  it  was  announced  by  Steve  Broidy, 
president,  in  the  company’s  annual  report 
to  stockholders.  The  figure,  after  federal 
income  taxes,  compared  with  $1,240,000  for 
the  previous  year  ended  July  2,  1960. 

A federal  income  tax  provision  of  only 
$45,000  was  required  for  the  current  year 
as  a result  of  credits  for  carry  forward  of 
prior  years’  losses.  No  provision  was  made 
for  the  1960  fiscal  year,  however,  because 
of  possible  additional  income  taxes  of 
prior  years,  the  tax  reserve  was  increased 
during  that  year  by  $375,000. 

The  net  profit  for  the  current  year  after 
dividends  on  the  preferred  stock  amounted 
to  54  cents  a share  on  the  911,278  common 


the  star  values  in  the  films,  naming  Rock 
Hudson,  Doris  Day,  Kirk  Douglas,  Gregory 
Peck,  Tony  Curtis,  Susan  Hayward,  John 
Gavin,  Nancy  Kwan  and  Robert  Mitchum, 
among  others. 

The  six  pictures  trailerized  are  “Lover 
Come  Back,”  “Back  Street,”  “Cape  Fear,” 
“Flower  Drum  Song,”  “The  Outsider”  and 
“The  Last  Hero, ’’which  may  be  a temporary 
title.  The  films  will  be  released  at  six-week 
intervals  between  November  and  May.  The 
company,  however,  will  have  from  four 
to  six  other  pictures  in  the  same  period. 

Beginning  October  18  in  Dallas,  Univer- 
sal will  stage  a series  of  back-to-back 
screenings  of  “Flower  Drum  Song”  and 
“Lover  Come  Back”  in  a number  of  U.S. 
cities. 

“Lover  Come  Back”  will  be  shown  in  the 
morning  and  “Flower  Drum  Song”  in  the 
afternoon,  with  exhibitors  to  be  guests  at 
a buffet  lunch  between  screenings.  Mem- 
bers of  the  press,  radio  and  TV  also  will  be 
invited  to  attend. 


shares  outstanding  at  statement  date.  This 
compared  with  a profit  of  $1.33  a share  on 
the  895,346  common  shares  outstanding  at 
the  end  of  the  previous  year. 

Gross  income  for  the  cunrent  year 
amounted  to  $13,882,000  as  compared  with 
$16,296,000  in  1960. 


AIP  and  British  Producers 
In  Deal  for  Two  Films 

HOLLYWOOD— A deal  for  the  produc- 
tion of  “Survival”  and  H.  G.  Wells’  “When 
the  Sleeper  Wakes”  has  been  set  with 
British  producers  Julian  Wintle  and  Leslie 
Parkyn  and  American-International  Pic- 
tures by  AIP  vice-president  Samuel  Z. 
Arkoff. 

Richard  Matheson  penned  the  screen- 
play for  the  Wells  yarn,  which  will  star 
Vincent  Price. 


Rift  in  Famous  Players 
Over  Telemeter  Role 

TORONTO  — Differences  in  the  top 
echelon  of  Famous  Players  Canadian 
Corp.,  largely  in  connection  with  the  op- 
eration of  Trans-Canada  Telemeter,  ex- 
ploded into  the  open  with  the  announce- 
ment by  Norman  S.  Robertson  of  Toronto 
that  he  had  resigned  as  a director  after 
serving  on  the  board  for  some  20  years. 

Robertson,  a lawyer  and  financier  who 
is  chairman  and  former  president  of  North 
American  Life  Assurance  Co.,  here,  made 
it  known  he  had  quit  because  he  felt  the 
New  York  parent  company  had  been  “milk- 
ing” Famous  Players  in  covering  the  cost 
of  the  pay-TV  system  in  the  Toronto  sub- 
urb. 

Saying  that  his  resignation  was  origin- 
ally submitted  last  August,  Robertson  de- 
clared his  withdrawal  had  been  delayed 
on  condition  that  U.  S.  interests  pay  for 
the  Telemeter  experiment  in  Canada  and 
that  full  disclosure  of  the  pay-TV  opera- 
tions be  made  to  Canadian  holders  of 
Famous  Players  stock.  The  latter  condi- 
tion had  not  been  carried  out,  he  said, 
and  intimated  that  two  other  Canadian 
directors  might  resign. 

Robertson  declared  that  Canadian  share- 
holders had  not  been  made  aware  of  Tele- 
meter losses  which,  he  said  were  close  to 
$11,000  per  week. 

Robertson  was  reported  as  saying  he 
thought  it  was  ridiculous  for  Canadian 
stockholders  to  receive  laudatory  press 
statements  “about  what  is  happening  in 
Etobicoke  without  being  informed  of  the 
full  story.”  Telemeter  has  its  one  pay-TV 
system  in  Etobicoke. 

J.  J.  Fitzgibbons,  FPC  president,  an- 
nounced shortly  thereafter  that  Paramount 
Pictures  had  agreed  to  take  over  the  operat- 
ing costs  of  the  operation  in  Etobicoke. 
Paramount  owns  51  per  cent  of  the  stock 
of  Famous  Players,  and  through  its  subsi- 
diary, International  Telemeter  corp.,  holds 
world  rights  to  the  subscription  television 
system.  Fitzgibbons  said  he  was  completely 
satisfied  with  the  progress  to  date  of  the 
Telemeter  project.  The  initial  cost  of  the 
plant  and  its  operation  does  not  permit 
it  to  be  self-supporting  on  its  present 
narrow  base,  he  commented.  Right  now, 
the  company  is  interested  in  determining 
the  types  of  programs  the  public  will  ac- 
cept over  a period  of  time.  Sports,  so  far, 
have  been  the  most  popular  attractions,  he 
said. 


Astor  Films  Joins  IFIDA; 
Re-elect  Two  Officers 

NEW  YORK — The  Independent  Film 
Importers  and  Distributoi’s  of  America  has 
accepted  Astor  Pictures  as  a member  and 
has  named  George  Foley  to  the  IFIDA 
board  with  Dr.  A.  H.  Morton  as  alternate, 
according  to  Michael  F.  Mayer,  executive 
director. 

The  IFIDA  board  of  directors  re-elected 
Carl  Peppercorn  of  Continental  Distribut- 
ing as  secretary  and  re-elected  Edward  F. 
Kingsley  of  Kingsley  International  treas- 
urer, each  for  one-year  terms.  The  re- 
election  was  unanimous  on  the  motion  of 
Daniel  Frankel  of  the  governing  commit- 
tee, seconded  by  Richard  Brandt  of  Trans- 
Lux  Distributing,  board  representatives. 


14 


BOXOFFICE  October  16,  1961 


FEATURE  REVIEW 

KING  OF  KINGS' 


Mefro-Goldwyn-Mayer 

By  IVAN  SPEAR 

TWO  inescapable  questions  are  raised 
by  the  debut  of  producer  Samuel 
Bronston’s  long-awaited,  unstintingly  ac- 
coutred, handsomely  mounted  “King  of 
Kings.”  First,  is  it  equipped  to  follow  in 
the  footsteps  of  “Ben-Hur,”  upon  whose 
dollar-strewn,  record-shattering  path  Metro- 
Goldwyn-Mayer’s  publicity,  exploitation 
and  exhibition  policy  is  heading  it?  For 
those  who  hailed  “Ben-Hur”  for  its  scope, 
romance  and  spectacle — most  especially 
the  renowned  chariot  race — the  answer  is 
no.  The  countless  millions  of  faithful  who 
are  eager  to  embrace  a penetrating  reaf- 
firmation of  the  spiritual  as  substitute  for 
hair-raising  action  can  be  answered  in 
the  affirmative.  The  second  query  is 
whether  the  ticket-buying  public  will 
profitably  patronize  still  another  Biblical 
photoplay,  which  inquiry  can  be  answered 
with  a resounding  yes.  Since  the  late  Cecil 
B.  DeMille’s  first  “The  Ten  Command- 
ments” appeared  in  1923,  the  screen  has 
hosted  several  of  such  pictures — and  it 
might  be  parenthetically  reported  that  the 
same  DeMille  produced  the  original  “King 
of  Kings”  back  in  1927.  With  few,  if  any, 
exceptions  they  have  been  generously  sup- 
ported by  theatregoers,  have  attained  hit 
proportions.  Certainly,  Bronston’s  masto- 
donic  contribution  to  the  long-lived  cycle 
will  not  bring  it  to  an  end. 

It  is  not  to  be  assumed  from  the  fore- 
going that  “King  of  Kings”  is  lacking  in 
spectacle.  Quite  to  the  contrary.  There  are 
many  spectacular  sequences,  notably  the 
initial  invasion  of  Judea  by  the  Roman 
Legions;  the  Battle  of  the  Fortress  An- 
tonia, when  the  conquering  legionnaires 
crush  the  abortive  uprising  of  the  Judeans 


led  by  Barabbas;  and  the  staging  of  the 
Sermon  on  the  Mount.  These  scenes  are 
made  unusually  impressive  by  the  expert 
application  of  70mm  Super-Technirama 
Technicolor  photography  and  the  meticu- 
lous selection  of  backgrounds  for  outdoor 
footage  and  the  lavish  and  authentic  con- 
struction of  indoor  sets.  Resultantly  many 
portions  of  the  feature  are  so  photo- 
graphically perfect  that  they  might  have 
been  copies  of  vintage  holy  masterpieces. 
But  for  all  their  magnificence,  they  are 
somehow  dwarfed  by  the  retelling  of  the 
venerable  story  of  Jesus  Christ — his  life 
and  his  times. 

The  recounting  of  that  story  is,  of 


METRO-GO'LDWYN-MAYER 

presents 

Samuel  Bronston's  Production 

"KING  OF  KINGS" 

in 

70mm  Super  Technirama  and  Technicolor 
Ratio;  2.35-1 

Running  time:  161  minutes 
(without  intermission) 

CREDITS 

■Produced  by  Samuel  Bronston.  Directed  by 
Nicholas  Ray.  Screenplay  by  Philip  Yordan. 
Music  by  Miklos  Rozsa.  Associate  producers, 
Alan  Brown,  Jaime  Prades.  Directors  of  pho- 
tography, Franz  F.  Planer,  Milton  Krasner, 
Manuel  Berenguer.  Production  designer,  Georges 
Wakhevitch.  Set  decorations,  Enrique  Alarcon. 
Special  photographic  effects,  Lee  LeBlanc. 
Special  effects,  Alex  C.  Weldon.  Film  editor, 
Harold  Kress.  2nd  unit  directors,  Noel  Howard, 
Sumner  Williams.  Assistant  directors.  Carlo 
Lastricati,  Jose  Maria  Ochoa,  Jose  Lopez  Rodero. 
Makeup  created  by  Mario  Van  Riel  and  Charles 
Parker.  Recording  supervisor,  Franklin  Milton. 
Sound  recordist,  Basil  Fenton  Smith.  Costume 
supervisor,  Eric  Seelig.  Hair  styles  by  Anna 

Cristofani.  Choreography,  Betty  Utey. 

THE  CAST 

Jesus  Christ  Jeffrey  Hunter 

Virgin  Mary  Siobhan  McKenna 

Pontius  Pilate  Hurd  Hatfield 

Lucius,  The  Centurion  Ron  Randell 

Claudia  Viveca  Lindfors 

Herodias  Rita  Gam 

Mory  Magdalene  Carmen  Sevilla 

Salome  Brigid  Bazlen 

Barabbas  Harry  Guardino 

Judas  Rip  Torn 

John  the  Baptist  Robert  Ryan 

and  Frank  Thring,  Guy  Rolfe,  Royal  Dano, 
Maurice  Morsac,  Gregoire  Aslan. 


course,  a celluloid  version  of  the  Holy 
Bible.  No  picture,  regardless  of  length, 
eould  be  expected  to  recount  all  that  is 
chronicled  in  the  Book.  Through  the  em- 
ployment of  persuasive  and  convincingly 
delivered  narration  and  by  taking  a few 
literary  licenses  with  the  chronology  of 
the  Bible,  screenwriter  Philip  Yordan 
covers  more  than  can  be  hoped  for — from 
the  birth  of  Jesus  in  a stable  in  Bethlehem 
to  his  erucifixion  at  Calvary  and  subse- 
quent divine  delivery  from  the  grave. 

As  to  performances,  most  especially  the 
delineation  of  the  title  role,  here  again  it 
will  be  a case  of  personal  opinion.  During 
the  past  15  centuries  an  incalculable  num- 
ber of  mummers  have  essayed — in  Passion 
Plays,  the  stage,  the  screen  and  virtually 
every  other  medium  of  communication — 
to  portray  Jesus.  Some  of  the  performances 
were  memorably  great,  others  left  much 
to  be  desired.  How  spectators  will  react 
to  Jeffrey  Hunter’s  interpretation  of  the 
difficult  part  probably  will  depend  on  in- 
dividual conceptions  of  Christ.  Under  the 
discerning,  experienced  and  expert  direc- 
tion of  Nicholas  Ray,  Hunter  gives  the 
role  his  all-time  best  and  the  ultimate  re- 
sult should  be  satisfaction  among  most 
patrons.  The  praiseworthiness  of  his  his- 
trionic contribution  is  applicable  to  many 
members  of  the  large  and  adeptly  selected 
supporting  cast,  with  special  mention  com- 
manded by  Hurd  Hatfield  as  Pontius 
Pilate,  Ron  Randell  as  Lucius,  Harry 
Cuardino  as  Barabbas,  Siobhan  McKenna 
as  Mary,  Mother  of  Jesus,  and  Robert 
Ryan  as  John  the  Baptist. 

Another  asset  of  the  film  lies  in  its 
connotated  topicalness.  A world  trembling 
at  the  prospect  of  nuclear  self-destruction 
should  welcome  an  opportunity  to  again 
review  the  teachings  of  Him  who  was 
hailed  as  the  Messiah  of  Peace. 

It  will  be  many  months — probably  not 
as  long  as  in  the  case  of  “Ben-Hur” — be- 
fore run-o’-mill  theatres  can  book  the 
Bronston  behemoth  and  in  the  meantime 
“King”  should  profitably  reign  in  tbe 
hard-ticket  realm. 


BOXOFFICE  October  16,  1961 


15 


Major  Expansion  Move  Under  Way 

1 5 NewCinerama  T heat  res 

To  Cost  $20,000,000 


NEW  YORK — A major  movement  to 
place  Cinerama  Theatres  in  key  areas 
throughout  the  country  is  under  way. 
Cinerama,  Inc.  this  week  revealed  that  it 
had  just  completed  an  agreement  with 
Wolf  Corp.,  a New  York  construction  com- 
pany, to  build  15  such  theatres  within  the 
next  year  at  an  estimated  cost  of  $20,000,- 
000,  and  then  lease  them  to  Cinerama. 

Nicolas  Reisini,  president  of  Cinerama, 
Inc.  said  the  cities  will  include  New  York, 
Boston,  St.  Louis,  San  Francisco,  New 
Orleans,  Phoenix,  Miami  and  Seattle.  Each 
of  the  theatres  will  seat  about  1,200  per- 
sons. 

OTHERS  ALREADY  ANNOUNCED 

These  projects  apparently  are  in  addi- 
tion to  a 1,000-seat  $1,000,000  Cinerama 
house  which  Cooper  Foundation  Theatres 
last  week  announced  it  will  build  immedi- 
ately in  St.  Louis  Park,  a Minneapolis 
suburb;  similar  theatres  for  which  Cooper 
is  drafting  plans  for  Omaha  and  Colorado 
Springs:  a Cinerama  Theatre  already 

under  way  in  Charlotte,  N.C.,  for  Com- 
munity Research  and  Development  Corp. 
and  General  Drive-In  Corp.,  and  a Hous- 
ton theatre  financed  by  local  capital. 

In  an  interview  with  the  Wall  Street 
Journal,  Reisini  also  revealed  that  the 
company’s  air-inflated  traveling  theatre 
known  as  Itinerama  has  been  very  suc- 
cessful in  its  first  engagements  in 
France.  Negotiations  are  under  way  to 
grant  franchises  in  England,  Germany  and 
Italy,  and  the  balloon  theatre  will  make  its 
debut  in  the  United  States  next  year. 
Reisini  said  the  theatre  will  move  only  into 
areas  which  do  not  show  Cinerama  films  in 
regular  theatres.  At  present,  Itinerama 
franchise  holders  pay  50  per  cent  of  the 
profits  to  Cinerama,  Inc.,  but  in  future 
contracts  the  company  intends  to  stipulate 
a minimum  guarantee.  He  said  that  in  its 
first  84  days  in  France,  Itinerama  grossed 
about  $84,000  and  earned  about  $55,000  of 
which  Cinerama  will  receive  half.  The 
portable  theatres  seat  3,000  persons  and 
can  be  erected  in  about  eight  minutes. 
They  are  transported  by  truck. 

TWO  FROM  MGM  BY  MID-1962 

Reisini  was  optimistic  about  the  future 
of  Cinerama.  At  present  there  are  29  U.S. 
and  27  foreign  theatres  playing  Cinerama 
product — an  increase  of  about  30  over  th'’ 
preceding  year.  An  additional  seven  U.S. 
and  three  foreign  theatres  will  be  added  by 
the  end  of  the  year.  The  two  Cinerama  pic- 
tures with  story  lines,  which  MGM  is  pro- 
ducing, will  be  ready  for  exhibition  by 
mid-1962,  he  said. 

The  company  will  introduce  a single  lens 
photographic  and  projection  system 
capable  of  producing  a complete  circular, 
panoramic  picture  at  the  Seattle  Fair  next 
year,  Reisini  reported.  Financially,  the 
company  is  doing  better,  he  said.  Gross 
revenues  will  be  above  the  $6,552,106  of 
1960  and  earnings  will  be  substantially 
above  the  $136,375  of  the  same  period. 


Annual  COMPO  Meeting 
Postponed  to  November 

New  York  — The  annual  COMPO 
meeting,  originally  scheduled  for  Mon- 
day, October  23,  has  been  postponed  to 
a date  in  early  November,  according 
to  Charles  E.  McCarthy,  executive 
vice-president. 

Previous  commitments  of  COMPO 
leaders  is  given  by  McCarthy  as  the 
reason  for  the  postponement. 

TEDA  Opens  Its  Rolls 
To  Manufacturers 

NEW  ORLEANS — Theatre  Equipment 
Dealers  Ass’n  has  voted  to  expand  its  or- 
ganization to  include  equipment  manu- 
facturers as  associate  members  in  a trade 
organization  representing  both  dealers  and 
manufacturers.  Members  of  TEDA  held  a 
meeting  here  Tuesday  (10)  in  conjunction 
with  the  annual  convention  of  Theatre 
Owners  of  America  in  the  Roosevelt  Hotel. 

L.  Phil  Wicker,  secretary-treasurer  of 
TEDA,  said  that  a majority  of  the  dealers 
and  many  manufacturers  had  felt  for  some 
time  that  the  entire  industry  could  best 
be  served  by  an  association  representing 
those  who  make  and  those  who  sell  the- 
atre equipment. 

A meeting  will  be  held  in  either  Chicago 
or  Toledo  in  January.  Manufacturers  will 
be  invited  to  attend  and  to  present  their 
respective  products  to  the  entire  organiza- 
tion. 

Wicker  reported  that  TEDA’s  member- 
ship had  increased  100  per  cent  in  the  last 
12  months  and  that  the  organization  was 
in  a strong  financial  position. 


Bercutt  and  Hyams  to  Go 
On  Tour  for  'Splendor" 

HOLLYWOOD — In  a whirlwind  windup 
of  the  national  saturation  campaign  on 
“Splendor  in  the  Grass,”  Warner  Bros, 
studio  publicity  director  Max  Bercutt  and 
eastern  publicity  manager  Joe  Hyams  took 
off  from  opposite  sides  of  the  continent 
for  two  weeks  of  personal  appearances  in 
connection  with  the  Elia  Kazan  produc- 
tion. 

Bercutt’s  tour  will  take  him  to  San  Fran- 
cisco, Portland,  Seattle,  Vancouver,  B.  C.; 
Salt  Lake  City,  Denver,  Omaha,  Des 
Moines,  Phoenix,  San  Diego.  Hyams  left 
for  Milwaukee,  Chicago,  Birmingham, 
Nashville,  Louisville  and  Miami,  among 
other  cities. 

Kazan  and  playwright  William  Inge  also 
are  making  personal  appearance  tours  to 
help  promote  the  film. 


Continental  Lists  13 
Films  for  1960-61 

NEW  YORK — “There  is  no  shortage  of 
product  at  Continental  Distributing,”  ac- 
cording to  Irving 
Wormser,  president, 
who  recently  returned 
from  Europe  where 
he  closed  negotia- 
tions for  two  copro- 
ductions and  distri- 
bution of  two  new 
features,  to  make  a 
total  of  13  to  be  re- 
leased by  Continental 
in  the  next  ten 
months,  starting  with 
September.  This  is 
the  highest  in  the 
company’s  history  and  is  three  more  than 
the  ten  distributed  in  1960-61. 

The  1961-62  product,  which  represents 
an  investment  by  Continental  of  between 
$2,500,000-$3,000,000,  combines  high  quality 
with  big  boxoffice  potential,  Wormser 
pointed  out.  The  newly  announced  pictures 
are:  “La  Belle  Americaine,”  a Carlton- 
Continental  coproduction  produced  and  di- 
rected by  Robert  Dhery,  the  French  star 
of  the  Broadway-London-Paris  musical 
hit,  “La  Plume  de  Ma  Tante,”  with  his 
wife,  Colette  Brosset  costarred,  and  Come- 
die  Francaise  names  in  the  cast;  “Waltz 
of  the  Toreadors,”  produced  in  England 
by  Peter  de  Sarigny  from  a screenplay  by 
Wolf  Mankowitz,  with  Peter  Sellers,  Mar- 
garet Leighton  and  Dany  Robin  starred, 
which  is  now  shooting  at  the  Rank  Pine- 
wood  Studios  as  a Julian  Wintle-Leslie 
Parkyn  independent  film;  “Operation 
Snatch,”  also  a coproduction  of  Contin- 
ental and  Associated  British,  starring 
Terry-Thomas  and  George  Sanders,  and 
“A  View  From  the  Bridge,”  from  Arthur 
Miller’s  Broadway  play,  starring  Carol 
Lawrence  and  Maureen  Stapleton  from  the 
Broadway  stage,  and  Raf  Vallone,  Ray- 
mond Pellegrin  and  Jean  Sorel,  directed  by 
Sidney  Lumet. 

Milton  Sperling  to  Make 
Feature  for  Columbia 

HOLLYWOOD  — Following  meetings 
with  Columbia  Pictures’  vice-presidents 
Samuel  J.  Briskin  and  Sol  Schwartz,  it  was 
announced  that  Milton  Sperling  will  film 
the  current  Evan  Hunter  novel,  “Mothers 
and  Daughters,”  as  his  first  independent 
production  for  Columbia  release. 

Sperling  has  slated  the  start  of  produc- 
tion for  early  next  year  as  the  initial  fea- 
ture of  his  multiple-picture  deal  for  Co- 
lumbia release,  to  be  made  under  the  ban- 
ner of  Milton  Sperling  Productions. 


Chico  Marx  Dies  at  70 

HOLLYWOOD— Chico  Marx,  70,  eldest 
member  of  the  comedy  team  whose  motion 
pictures  convulsed  audiences  of  the  1930s 
and  40s,  died  at  home  October  11  of  a heart 
ailment.  Chico  lived  quietly  in  recent  years 
after  the  Marx  brothers  broke  up  as  a team 
more  than  a decade  ago.  In  addition  to  his 
brothers,  Groucho,  Harpo,  Zeppo  and 
Gummo,  Chico  is  survived  by  his  wife, 
Mary  Di,  Vithas,  once  a movie  starlet, 
whom  he  married  three  years  ago  after 
a 16-year  courtship. 


Irving  Wormser 


16 


BOXOFFICE  ::  October  16,  1961 


In  the  great  high-adventure  tradition  of  “The  Guns  Of  Navarone” 
and  “The  Bridge  On  The  River  Kwai”,  Columbia  Pictures  presents 

SPENCER  TRACY  and  FRANK  SINATRA  in  the  Mervyn  LeRoy- 
Fred  Kohlmar  production .“THE  DEVILAT4C'CL0CK” 

Co-starring  KERWIN  MATHEWS,  JEAN  PIERRE  AUMONT,  GREGOIRE  ASLAN,  ALEXANDER  SCOURBY,  BARBARA  LUNA 
Screenplay  by  LIAM  O'BRIEN,  directed  by  MERVYN  LeROY.  produced  by  FRED  KOHLMAR  EASTMAN  COLOR 

..  WTf, 


COLUMBIA'S 


ERUPTS  FROM  COAST-TO- 

COAST  WITH  A TREMENDOUS 

EXPLOSION  OF  DATES ! 


) • • • 


» • • • 


BACKED  BY 
UNPRECEDENTED 
NATIONAL 


NEW  YORK,  Criterion 

PHILADELPHIA,  Fox ... . . . 

. . LOS  ANGELES,  Warner  Beverly  . . 


I • • • 


ADVERTISING! 


Full-page  color  ads  in  LIFE,  LOOK, 
SEVENTEEN,  JET  and  the  fan  magazines! 


DETROIT,  Grand  Circus 
.CHICAGO,  state  Lake . 


Nationwide  TV  campaign  I Sponsorship  of 
the  sensational  new  ABC-TV  network’s 
"Evening  News  Report”  through  October. 
130  stations  reaching  91%  of  all  TV 
homes  in  the  U.  S.l 


» • • • « 


> • • • • 


Combined  TV  and  magazine  coverage:— 
Over  200-million  movie  goers. 

Powerful  local  level  advertising  and 
promotion ...  A reprise  on  the  campaign 
that  sensationally  launched 
"The  Guns  of  Navarone”! 


...SAN  FRANCISCO,  St.  Francis . . 

CLEVELAND,  Palace 

INDIANAPOLIS,  Lyric 

PITTSBURGH,  Gateway 

. SALT  LAKE  CITY,  Uptown  & D.I. 

BUFFALO,  Century 

NEW  ORLEANS,  Orpheum.... 


DENVER,  Center . . . . CiyCINNATI,  Keith 

SEATTLE,  Fifth  Avenue  . . . . BOSTON,  Orpheiim , 

•DALLAS,  Majestic. ...WASHINGTON,  Trans  Lux  & Playhouse . ji 

SAN  ANTONIO,  Majestic.... HOUSTON,  Majestic 

DES  MOINES,  Des  Moines ....  OMAHA,  Orpheum j 

......  ALBANY,  Palace . . . . OKLAHOMA  CITY,  Center j 

CHARLOTTE,  Manor...  .TOLEDO,  Rivoli j 

IHEBIPHIS,  Malco . . . . and  many  many  more. j 


By  IVAN  SPEAR 


Sam  Katzman  Now  Back 
On  Columbia  Studio  Lot 


Alex  Gordon  Challenges 
Woolner  on  'Masque' 

An  earlier  statement  by  Woolner  Bros. 
Productions  that  the  company  will  proceed 
with  its  plans  to  bring  Edgar  Allan  Poe’s 
“Masque  of  the  Red  Death”  to  the  screen 
because  it  is  committed  to  produce  a Poe 
feature  and  that  it  will  defer  to  no  one  on 
the  project,  albeit  other  companies  have 
announced  similar  production  plans,  is 
challenged  by  producer  Alex  Gordon,  who 
has  stated  that  the  independent  producers 
are  not  members  of  Motion  Picture  Ass’n 
Title  Registration  Bureau  and  cannot  take 
advantage  of  properties  registered  by 
members. 

Gordon  adds  that  there  is  no  protection 
and  that  he  plans  to  do  battle  with  the 
Woolner  outfit  over  “Masque,”  which  he 
declares  he  has  had  in  preparation  for  a 
year  and  a half.  Gordon  claims  a script 
has  been  completed  by  Mildred  and  Gor- 
don Gordon,  based  on  Ruth  Alexander’s 
adaptation  of  the  Poe  yarn,  and  that  Vin- 
cent Price  has  been  set  to  star  on  a per- 
centage deal.  Gordon  says  his  film  ver- 
sion of  “Masque”  has  been  budgeted  at 
$750,000. 

Robert  Wise  Will  Direct 
'Two  for  the  Seesaw' 

Robert  Wise  has  been  signed  to  direct 
the  film  version  of  “Two  for  the  Seesaw,” 
starring  Robert  Mitchum  and  Shirley  Mac- 
Laine,  to  be  produced  by  Walter  Miz’isch 
for  the  Mirisch  Co.,  which  will  present  the 
film  in  association  with  Wise  for  United 
Artists  release. 

The  film  marks  Wise’s  second  major 
project  for  Mirisch.  His  first,  “West  Side 
Story,”  will  be  premiered  in  New  York  this 
month. 

Screenplay  for  “Seesaw,”  a comedy- 
drama  set  against  modern-day  Manhattan, 
was  written  by  Isobel  Lennart  from  Wil- 
liam Gibson’s  play.  Miss  MacLaine  will 
portray  the  role  of  Gittel,  while  Mitchum 
plays  a disenchanted  lawyer  from  the  Mid- 
west. 

Two  Martin  Manulis  Films 
Shelved  at  20th-Fox 

As  further  evidence  that  20th  Century- 
Fox  is  tightening  its  production  schedule, 
two  motion  pictures  set  previously  as 
Martin  Manulis  projects  have  been 
shelved. 

First  to  go  was  the  film  version  of  “Days 
of  Wine  and  Roses,”  which  Manulis  had 
been  preparing  for  the  screen  from  his 
Playhouse  90  teleshow  and  for  which  Jack 
Lemmon  and  Lee  Remick  had  been  set  as 
the  topliners,  and  Blake  Edwards  the  di- 
rector. J.  P.  Miller  had  completed  the 
screenplay. 

High  budget  was  reported  as  the  cause 
for  cancellation  of  the  vehicle,  for  which 
Lemmon’s  contract  stipulates  a salary  of 
$250,000  plus  10  per  cent  of  the  gross  and 
Miss  Remick’s  pact  calls  for  $150,000.  Ed- 
wards is  guaranteed  $150,000. 

Second  Manulis  film  to  be  tossed  out. 


this  one  due  to  casting  difficulties,  is 
“Dooley,”  stoiT  of  the  late  Dr.  Tom 
Dooley.  However,  the  projected  feature 
may  get  off  the  ground  at  a future  date,  if 
one  of  the  top  actors  Manulis  has  in  mind 
to  portray  the  title  role  accepts  the  part. 

David  Susskind  Purchases 
'All  the  Way  Home' 

Film  rights  to  Tad  Mosel’s  Broadway 
play,  “All  the  Way  Home,”  have  been 
secured  by  David  Susskind,  who  plans  to 
film  it  independently.  No  release  has  been 
set  yet. 

Columbia  Pictures  has  purchased  “Three 
on  a Couch,”  an  original  comedy  by  Arne 
Sultan  and  Marvin  Worth.  The  produc- 
tion is  slated  for  after  the  first  of  the 
year,  with  the  author  penning  the  script. 

Producer  Sam  Weiler  announced  that 
he  has  purchased  screen  rights  to  “Of  Lena 
Geyer,”  Marsha  Davenport  tome,  from  Co- 
lumbia and  will  produce  the  film  in  1962 
under  the  Edward  Dmytryk-Weiler  ban- 
ner as  a musical. 

Jack  Cummings  will  produce  “The  Mas- 
culine Principle,”  a new  comedy  by  play- 
wright Liam  O’Brien  slated  for  Broadway 
in  1962,  which  has  been  purchased  by 
MGM.  The  assignment  is  Cummings’  first 
since  he  signed  a new  contract  with  the 
Culver  City  studio.  O’Brien  adapted  the 
play  from  the  short  story  by  the  same 
title  by  Frank  O’Connor.  It’s  the  story  of 
an  Irish-American  family,  a father  and 
his  three  stunning  daughters,  and  their 
adventures. 

Other  story  buys  included  acquisition 
by  Seven  Arts  of  “The  Chronicle  of  Ca- 
lypso Clipper,”  a novel  by  John  Edwards 
Jennings  treating  with  a young  Scotch  doc- 
tor who  sails  around  the  horn  to  California 
aboard  a clipper  ship  with  a cargo  of  80 
women  bound  for  the  gold  rush  towns  . . . 
“Holiday  for  Henrietta,”  a 1953  French 
feature,  has  been  pm-chased  by  George 
Axelrod  from  Regina  Filmsonor  Produc- 
tions . . . Hall  Wallis  bought  writer  Allen 
Weiss’  “Roustabout,”  an  original  screen- 
play. 

Miscellaneous  Assignments 
At  the  Various  Studios 

Around  Hollywood:  Edward  Anhalt  re- 
ports to  Hal  Wallis  Productions  to  start 
scripting  “Roustabout”  from  Allen  Weiss’ 
original  scheduled  to  star  Elvis  Presley 
. . . Alex  Gottlieb  has  been  announced  as 
a staff  producer  at  Paramount  and  will  re- 
port for  his  first  assignment,  the  Jerry 
Lewis  comedy,  “It’s  Only  Money”  . . . Eddie 
Albert  has  been  signed  to  star  in  pro- 
ducer-director Ric  Eyrich’s  Film  Projects 
production,  “Eighth  Avenue,”  slated  to  roll 
next  month  in  New  York  . . . Stewart  Stern 
has  been  inked  to  pen  the  screenplay  for 
“The  Last  Frontier,”  initial  film  which 
Paul  Newman  and  Martin  Ritt  will  pro- 
duce independently  for  Columbia  Pictures 
. . . Producer  Frederick  Brisson  has  signed 
Oscar  nominee  Jerome  Moross  to  compose 
the  musical  score  for  Columbia’s  “Five 
Kinds  of  Love”  . . . Next  for  Richard  Bey- 


Sam  Katzman,  who  produced  a score  of 
action  films  for  Columbia  over  a 15-year 
span  before  departing  the  Gower  lot  to 
headquarter  at  20th-Fox  for  18  months, 
returns  to  the  Columbia  fold  to  produce 
two  pictures  under  his  Four  Leaf  Produc- 
tions banner. 

First  film  to  roll  will  be  “Outlaw  of 
Duke  County,”  a western  in  Cinemascope 
and  color  which  is  slated  to  go  before  the 
location  cameras  at  Lone  Pine  sometime 
before  Christmas.  The  second  feature,  as 
yet  untitled,  will  be  an  outdoor  adventure 
tale  revolving  around  the  younger 
generation. 

Katzman,  who  made  only  one  picture  for 
20th-Fox,  has  filed  suit  against  the  com- 
pany for  $50,000  in  producer’s  fees,  claim- 
ing the  amount  was  due  him  for  two  un- 
produced films  which  were  part  of  a four- 
picture  deal. 


mer  following  his  current  role  in  “Adven- 
tures of  a Young  Man”  for  20th-Fox,  will 
be  a part  in  another  Jerry  Wald  produc- 
tion, “Celebration,”  opposite  Joanne  Wood- 
ward . . . Mary  Jayne  Saunders  has  been 
set  to  topline  “Lust  for  Innocence,”  an  in- 
dependent to  be  produced  next  year  in  New 
York  by  Ralph  S.  Hirshorn,  former  as- 
sistant to  Arthur  Kramer  at  Columbia. 

A casting  of  note  was  announced  by 
Stanley  Kramer  who  has  set  Judy  Garland 
and  Burt  Lancaster  to  star  in  his  next 
film,  “A  Child  Is  Waiting.”  From  a script 
by  Abby  Mann,  the  picture  is  slated  to  roll 
in  January  for  United  Artists  release. 

The  feature  reunited  Miss  Garland  and 
Lancaster,  who  also  are  starred  with 
Spencer  Tracy,  Marlene  Dietrich,  Richard 
Widmark,  Maximilian  Schell  and  Mont- 
gomery Clift  in  Kramer’s  “Judgment  at 
Nuremberg.” 

“The  Virgin  Heart,”  slated  to  start  pro- 
duction in  Greece  by  the  end  of  the  year 
will  topline  Linda  Darnell.  Gregg  Tallis 
will  produce  the  Leo  Katcher  screenplay, 
with  Robbie  Robertson  as  executive  pro- 
ducer for  Miss  Darnell’s  independent  film 
company,  Darson  Productions. 

More  brief  notes:  Sandra  Church, 

Broadway  star,  was  set  by  pi-oducer-di- 
rector  George  Englund  to  make  her  screen 
debut  opposite  Marlon  Brando  in  U-I’s 
“The  Ugly  American.”  Miss  Church  will 
portray  the  newlywed  bride  of  Brando,  U.S. 
ambassador  to  a Southeast  Asian  country 
. . . Marietto,  Italian  child  actor  who  drew 
raves  for  his  performance  in  “It  Started  in 
Naples,”  has  been  inked  for  a top  role  at 
Paramount  in  Melville  Shavelson’s  pro- 
duction, “The  Easter  Dinner”  . . . Jessica 
Tandy  has  been  signed  for  a costarring 
role  in  Jerry  Wald’s  production,  “The  Ad- 
ventures of  a Young  Man,”  20th-Fox  re- 
lease based  on  the  early  life  of  Ernest 
Hemingway.  Paul  Newman  and  Eli  Wal- 
lach  also  star  . . . Gower  Champion  will 
direct  Tony  Curtis  in  the  latter’s  first  in- 
dependent picture,  “Playboy,”  based  on  the 
life  of  Hugh  Hefner,  publisher  of  the  maga- 
zine of  the  same  name.  U-I  will  release 
the  film  . . . Phyllis  Thaxter  has  been 
signed  by  Harold  S.  Prince  to  costar  with 
Art  Carney  in  “Age  of  Consent.” 


BOXOFFICE  ::  October  16,  1961 


19 


Mr.  Exhibitor:  Whatever  eise  you  do  today 
make  a note  to  secure  your  Warner  pressbook 
on  SPLENDOR  IN  THE  GRASS.  It  contains 
what  many  in  the  industry  have  already 
called  “The  most  ingenious  and  aggressive 
selling  campaign  in  years.” 

Read  it  very  carefully. 

Put  it  to  work. 


WARNER  BROS.  PRESENTS  an  ELIA  KAZAN  production  "SPLENDOR  IN  THE  GRASS"  starring  NATALIE  WOOD  with  PAT  MINGLE  • AUDF- 


:I:HRISTIE  and  introducing  warren  BEATTY  written  by  WILLIAM  INGE  produced  and  directed  by  ELIA  KAZAN 


TECHNICOLOR 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


i 


Ada  (MGM) 

125 

175 

105 

130 

150 

125 

185 

85 

150 

150 

125 

300 

100 

100 

100 

125 

90 

125 

140 

80 

133 

Angel  Baby  (AA) 

200 

90 

no 

100 

65 

100 

135 

85 

114 

Armored  Command  (AA) 

100 

125 

90 

no 

100 

65 

130 

no 

100 

103 

Battle  at  Bloody  Beach,  The  (20th-Fox) 

150 

no 

80 

80 

100 

95 

80 

135 

125 

106 

Between  Time  and  Eternity  (U-I) 

165 

100 

100 

90 

100 

100 

109 

Beyond  All  Limits  (Omat) 

100 

135 

95 

100 

90 

104 

Big  Gamble,  The  (20th-Fox) 

95 

120 

105 

175 

80 

50 

85 

100 

no 

90 

70 

125 

90 

100 

Big  Show,  The  (20th-Fox) 

95 

90 

80 

210 

80 

80 

100 

no 

50 

100 

100 

50 

80 

125 

90 

no 

97 

Black  Sunday  (AIP) 

160 

125 

200 

125 

150 

150 

200 

125 

300 

65 

175 

161 

Blood  and  Roses  (Para) 

140 

100 

90 

100 

135 

125 

75 

95 

108 

Breathless  (F-A-W) 

120 

225 

120 

100 

150 

90 

120 

200 

141 

David  and  Goliath  (AA) 

90 

100 

175 

150 

100 

80 

100 

125 

80 

111 

Dondi  (AA) 

60 

100 

75 

100 

100 

125 

90 

100 

80 

92 

Francis  of  Assisi  (20th-Fox) 

150 

150 

125 

250 

125 

175 

175 

140 

115 

100 

100 

200 

175 

no 

180 

200 

125 

153 

Hippodrome  (Cont'l) 

175 

115 

85 

60 

100 

150 

90 

125 

113 

House  of  Fright  (AIP) 

100 

130 

50 

100 

130 

102 

King  of  the  Roaring  20's  (AA) 

135 

155 

100 

100 

100 

175 

150 

no 

85 

123 

La  Dolce  Vita  (Astor) 

220 

450 

160 

200 

190 

600 

175 

325 

300 

200 

300 

300 

155 

200 

200 

265 

L'Awentura  (Janus) 

125 

100 

100 

100 

160 

300 

147 

Little  Shep.  Kingd'm  Come  (20th-Fox) 

65 

100 

80 

no 

120 

90 

90 

100 

100 

145 

100 

Man  in  the  Moon  (Trans-Lux) 

no 

no 

190 

150 

225 

157 

Man-Trap  (Para) 

100 

no 

100 

100 

150 

95 

109 

Marines,  Let's  Go  (20th-Fox) 

110 

115 

105 

140 

95 

100 

115 

95 

100 

125 

80 

135 

100 

135 

111 

Mighty  Crusaders,  The  (Falcon-SR) 

80 

100 

100 

145 

100 

90 

103 

Paris  Blues  (UA) 

130 

250 

120 

215 

125 

130 

250 

174 

Question  7 (de  Rochemont) 

105 

200 

150 

175 

115 

100 

141 

Picnic  on  the  Grass  (Kingsley) 

155 

no 

200 

130 

135 

150 

147 

Pit  and  the  Pendulum,  The  (AIP) 

200 

150 

225 

200 

190 

145 

200 

135 

160 

250 

400 

90 

150 

250 

200 

196 

Portrait  of  a Sinner  (AIP) 

no 

120 

75 

105 

150 

90 

90 

106 

Raisin  in  the  Sun,  A (Col) 

140 

200 

125 

200 

90 

150 

70 

170 

150 

160 

250 

100 

145 

195 

95 

125 

90 

144 

Romanoff  and  Juliet  (U-I) 

175 

125 

170 

120 

125 

120 

90 

150 

150 

150 

200 

100 

175 

300 

154 

Scream  of  Fear  (Col) 

150 

80 

195 

100 

no 

90 

115 

no 

85 

135 

90 

130 

116 

Steel  Claw,  The  (WB) 

100 

100 

100 

90 

95 

100 

100 

70 

94 

Thief  of  Baghdad  (MGM) 

125 

200 

95 

85 

100 

100 

75 

150 

130 

100 

275 

90 

85 

125 

140 

125 

Thunder  of  Drums,  A (MGM) 

125 

175 

100 

125 

no 

100 

100 

125 

120 

150 

123 

Trapp  Family,  The  (20th-Fox) 

110 

no 

200 

90 

85 

125 

200 

125 

100 

300 

120 

95 

120 

137 

Trunk,  The  (Col) 

100 

100 

90 

85 

100 

95 

Truth,  The  (Kingsley) 

175 

175 

300 

230 

135 

250 

175 

175 

202 

Two  Rode  Together  (Col) 

140 

120 

180 

no 

150 

120 

no 

320 

no 

170 

150 

100 

105 

125 

144 

Voyage  to  Bottom  of  Sea  (20th-Fox) 

115 

200 

130 

180 

90 

125 

125 

145 

265 

125 

175 

160 

100 

160 

100 

135 

140 

125 

144 

World  by  Night  (WB) 

100 

100 

130 

100 

95 

125 

100 

107 

Young  Doctors,  The  (UA) 

140 

275 

100 

125 

130 

100 

150 

no 

125 

255 

100 

no 

no 

165 

125 

200 

120 

144 

1 


$ 

I 


wmmmmmM 


TOP  HITS 


OF 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Paris  Blues  (UA) 

Boston  250 

San  Francisco 250 

2.  Rocco  and  His  Brothers  (Astor) 

Los  Angeles 220 

3.  La  Dolce  Vita  (Astor) 

Memphis  200 

< ' "mmwm,  ' 


4.  Hustler,  The  (20th-Fox)  i 

New  York 195  ^ 

5.  Raisin  in  the  Sun,  A (Col)  1 

Kansas  City 150  ^ 

6.  Romanoff  and  Juliet  (U-l)  ^ 

Indianapolis  150  ^ 

7.  Young  Doctors,  The  (UA)  ^ 

Denver 150  ^ 


The  Happy  Holiday  Attraction  for  Christmas  at  the 


RADIO  CITY  MUSIC  H^L ! 


i 9 


To  top  off  one  great  season  of  Disney  Hits 

and  to  start  (ff  another!  m 


DIRECTED  BY  SCREEN  PLAY  BY  BASED  ON  THE  OPEREHA  BY 

JACK  DONOHUE-WARD  KIMBALL&JOE  RINALDI  and  LOWELLS.  HAWLEY-VICTOR  HERBERT  and  GLEN  McOONOUGH 


© 1961  WALT  DISNEY  PRODUCTIONS  • RELEASED  BY  BUENA  VISTA  DISTRIBUTION  CO . INC 


. . .and  Holiday  Attraction  for  Theatres  Everywhere! 


7he  Young  Doctors'  (UA)  Wins 
September  Blue  Ribbon  Award 

By  VELMA  WEST  SYKES 

QCCASIONALLY  National  Screen  Council  members  select  a more  serious  film  for 
the  Blue  Ribbon  Award,  such  as  “The  Yoimg  Doctors”  for  September.  Its  educa- 
tional value  and  deep  undertones  of  the  dedication  in  the  medical  field  to  humanitar- 
ian service  have  an  impact  that  is  not  cancelled  by  the  romantic  and  sentimental  as- 
pects added  for  entertainment  values.  While  this  is  obviously  not  a picture  for  families 
with  young  children,  all  family  pictures  cannot  be  held  down  to  their  level.  Young 
people  and  mature  members  of  the  family  will  find  it  absorbing  because  of  the 
authentic  details  of  the  triumphs — and  the  failures — of  the  medical  profession.  Filmed 
with  the  assistance  of  the  American  Medical  Association,  the  cast  is  headed  by  Pred- 
ric  March,  assisted  by  Ben  Gazzara,  Dick  Clark,  Ina  Balin  and  Eddie  Albert.  It  has  a 
13-plus  rating  in  our  Review  Digest  and  its  boxoffice  barometer  rating  in  key  city 
first  runs  is  144  per  cent  of  average  business. 


Boxoffice  reviewed  it  in  the  August 
28  issue,  saying  in  part:  “Extraordinary 
authenticity,  the  wide  readership  and  dis- 
cussion accorded  its  literary  genesis  (the 
novel  by  Arthur  Hailey),  excellent  per- 
formances and  noteworthy  topicalness 
undoubtedly  will  attract  paeans  of  praise 
to  this  independent  production:  will,  in 
fact,  establish  it  as  one  of  the  most  im- 
portant pictures  of  the  year.  Moreover, 
there  is  a good  chance  that  such  critical 
popularity  can  be  parlayed  into  top 
patronage  and  profits,  particularly  where 
the  photoplay  is  thoughtfully  merchan- 
dised. Mature  theatregoers  will  add  it  to 
their  ‘must  see’  lists  because  of  their  ever- 
growing interest  in  the  practice  of  medi- 
cine and  the  operation  of  hospitals.” 

Stressed  Its  Importance 
NSC  members,  commenting  on  their 
ballots,  stressed  its  importance: 

“The  Yoimg  Doctors”  is  a drama  of 
romance  and  conflict  in  a metropolitan 
hospital,  with  excellent  performances. 
From  all  reports,  it  will  doubtless  be  con- 
sidered one  of  the  important  pictures  of 
the  year.  All  theatregoers  will  add  it  to 
their  lists  because  of  their  interest  in 
medicine. — Mrs.  Dean  Burnett,  Indian- 
apolis NSC  Group  ...  A good  glimpse  of 
medics  in  a modern  hospital. — Raymond 
Lowery,  Raleigh  News  and  Observer. 

An  excellent  portrayal  of  the  conflict 
between  old  and  young  ideas,  “The  Young 
Doctors”  has  a fine  cast,  well  chosen  for 
the  characters  they  play.  Chosen  as  our 
picture  of  the  month,  I am  sure  it  will  be 
voted  a Blue  Ribbon  winner. — Marjorie 
G.  Lawrence,  Cleveland  Cinema  Club. 


“The  Young  Doctors”  is  the  only  one 
on  the  list  for  me — a different  and  inter- 
esting subject:  excellent  performances. — 
Mrs.  C.  M.  Stewart,  Lincoln  (Nebr.) 
Films  Forum  . . . This  is  a thoughtful 
and  well  constructed  drama. — Paine 
Knickerbocker,  San  Francisco  Chronicle 
. . . There  is  fine  acting  by  Fredric  March 
as  the  medical  pathologist  in  this  film 
based  on  the  best  seller  book,  “Final 
Diagnosis.” — Mrs.  A.  L.  Murray,  Kappa 
Kappa  Gamma,  Long  Beach. 

This  may  not  be  classed  as  strictly  fam- 
ily but  the  superb  acting  and  portrayal 
of  dedicated  medical  men  will  contribute 
to  the  intelligent  choice  of  a career  which 
young  people  must  make.  Therefore  it  has 
value  beyond  entertainment. — Carmen 
King  Reilly,  national  chairman  D.A.R. 
MP  committee,  New  York  . . . “The  Young 
Doctors”  is  a first-rate  film. — Tom  Peck, 
Charleston  Evening  Post. 

I can’t  see  much  in  “The  Young  Doc- 
tors” for  children,  but  adults  won’t  be 
bored.  It  is  better  than  the  ads  make  it 
sound. — Ruth  Marshall,  Rockford  (111.) 
Morning  Star  . . . Absorbing  melodrama, 
finely  delineated.  — Allen  M.  Widem, 
Hartford  Times. 

“The  Young  Doctors”  is  the  most  out- 
standing of  the  lot — in  spite  of  the 
presence  of  Dick  Clark. — Bob  Walters, 
Portland  Oregonian  . . . The  operation  of 
hospitals  and  the  ever-growing  interest  in 
the  practice  of  medicine  make  this  the 
outstanding  film  of  the  month. — Mrs. 
Wayne  F.  Shaw,  N.S.U.S.D.  of  1812, 
Lawrence,  Kas.  . . . First-rate  in  story, 
acting  and  production. — Carol  Stamy, 
Orlando  Sentinel-Star. 


The 

Dr.  Joseph  Pearson  Fredric  March 

Dr.  David  Coleman Ben  Gazzara 

Dr.  Alexander  Dick  Clark 

Cathy  Hunt  Ina  Balin 

Dr.  Charles  Dornberger  Eddie  Albert 


Cast 

Mrs.  Alexander  Phyllis  Love 

Bannister  Edward  Andrew.s 

Dr.  Lucy  Grainger Aline  MacMahon 

Tomaselli  Arthur  Hill 

Miss  Graves  Rosemary  Murphy 


Production  Staff 


Produced  by Stuart  Millar, 

Lawrence  Turman 

Directed  by  Phil  Karlson 

Screenplay  by  Joseph  Hayes 

Based  on  a Novel  by  Arthur  Hailey 

Music  by  Elmer  Bernstein 

Cinematographer  Arthur  J.  Ornitz 


Technical  Advisor  ....  Dr.  Charles  F.  Begg 
OF  St.  Luke’s  Hospital 
New  York  City 
(Filmed  with  the  assistance  of  the  A.M.A. 
it  Woman’s  Hospital,  N.Y.C.;  Manhattan 
General  Hospital,  N.Y.C.;  Vassar  Broth- 
ers Hospital,  Poughkeepsie,  N.Y.  and  St. 
Luke’s  Hospital,  N.Y.C.) 

A Drexel-Millar-Turman  Production 
Released  through  United  Artists 


miiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 


YOUNG  PATHOLOGIST  (BEN  GAZZARA)  HAS  FALLEN  IN 
LOVE  WITH  NURSE  (INA  BALIN),  WITH  KNEE  CANCER 


DESPERATE  YOUNG  INTERNE  (DICK  CLARK)  HARASSES 
STAFF  (EDWARD  ANDREWS,  FREDRIC  MARCH)  ON  TESTS 


INTERNE'S  WIFE  (PHYLLIS  LOVE)  STARTS  IN  LABOR 
PREMATURELY  WHILE  WALKING  WITH  HIM  IN  THE  PARK 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiii 


This  award  is  given  each  month  by  the 
National  Screen  Council  on  the  basis  of  out- 
standng  merit  and  suitability  for  family 
entertainment.  Council  membership  comprises 
motion  picture  editors,  radio  and  TV  film 
commentators,  representatives  of  better  films 
councils,  civic,  educational  and  exhibitor  or- 
ganizations. 


24 


BOXOFFICE  ::  October  16,  1961 


Omaha  Films  Prosper 
Despite  Ak-Sar-Ben 


S-W  Launches  Fall  Promotion  Drive 


Attending  the  Stanley-Wamer  circuit  all-purpose  conference  in  Milwaukee, 
seated,  left  to  right:  Stan  Gross,  Appleton  Theatre,  Appleton;  Bill  Bindel,  Venetian 
Theatre,  Kacine;  Stan  Gere,  Rialto,  Racine;  Ted  Rausch,  Egyptian,  Milwaukee; 
Gabriel  Guzzmon,  Warner,  Milwaukee;  Dennis  Finkler,  National,  Milwaukee;  Wil- 
liam McCarthy,  Capitol,  Madison;  Ralph  Schallow,  Rex  and  Sheboygan,  Sheboy- 
gan; Herbert  Copelan,  zone  manager;  Robert  Tauscher,  Majestic,  Madison;  Stand- 
ing: I.  H.  Barron,  office  manager;  Harry  Mintz,  district  manager,  and  Dave  Gold- 
man, buyer,  all  of  Milwaukee. 


OMAHA  — First-run  theatres  came 
through  with  above  average  receipts  last 
week,  a notable  accomplishment  in  the 
face  of  some  strong  competition  from  the 
weather  and  the  Ak-Sar-Ben  Livestock 
Show  and  Rodeo.  The  weather  did  a com- 
plete reversal,  turning  into  ideal  autumn 
variety  for  doing  last  minute  yard  work 
and  for  fall  picnics.  “Come  September” 
had  another  fat  week  at  the  Orpheum  and 
“Francis  of  Assisi”  went  well  above  nor- 
mal figures  at  the  Omaha.  “Question  7” 
gave  indication  of  picking  up  even  more 
speed  at  the  Dundee. 


(Average  Is  tOO) 

Admiral — Poris  Blues  (UA)  135 

Cooper — South  Seas  Adventure  (Cinerama), 

1 1th  wk 140 

Dundee — Question  7 (de  Rochemont)  140 

Omaha — Francis  of  Assisi  (20th-Fox)  150 

Orpheum — Come  September  (U-1),  3rd  wk 125 

State — A Thunder  of  Drums  (MGM)  90 


Milwaukee  First  Runs 
Have  a Quiet  Week 

MILWAUKEE — Best  grossers  the  past 
week  were  “Seven  Wonders  of  the  World” 
at  the  Palace  and  “La  Dolce  Vita”  at  the 
Strand.  Both  of  these  were  ending  long 
runs  to  make  way  for  new  product.  Else- 
where, business  was  sluggish. 


Downer — The  Rikisho  Man  (Cory)  90 

Palace — Seven  Wonders  of  the  World  (Cinerama), 

23rd  wk 200 

Strand — Lo  Dolce  Vita  (Astor),  11th  wk 200 

Strand — La  Dolce  Vita  (Astor),  11th  wk 200 

Times — Breathless  (F-A-W)  90 

Tower — The  Young  Doctors  (UA),  4th  wk 100 

Uptown — By  Love  Possessed  (UA),  sub  run 150 

Warner — Claudelle  Inglish  (WB)  100 

Wisconsin — ^Poris  Blues  (UA)  150 


'Two  Women'  Clocks  200 
In  Minneapolis  Opening 

MINNEAPOLIS — “Two  Women,”  which 
opened  at  the  St.  Louis  Park  Theatre,  did 
a big  200  per  cent  in  its  opening  stanza. 
Among  the  holdovers  the  best  showings 
were  made  by  the  duo  “Erotica’  and  “The 
French  Line”  at  the  Avalon  (second  week) 
with  a rating  of  225  per  cent  and  “A  Cold 
Wind  in  August”  at  the  Uptown  (third 
week)  with  a rating  of  140  per  cent.  Most 
other  offerings  were  average  or  below. 


Academy — La  Dolce  Vita  (Astor),  10th  wk 80 

Avalon — Erotica  (Pad-Rom);  The  French  Line 

(IFD),  reissue,  2nd  wk 225 

Century — Windjammer  (Cinemiracle),  reissue, 

17th  wk 85 

Gopher — ^Francis  of  Assisi  (20th-Fox),  3rd  wk.  100 

Lyric — A Thunder  of  Drums  (MGM)  120 

Mann — Paris  Blues  (UA),  2nd  wk 90 

St.  Louis  Park — Two  Women  (Embassy)  200 

Stote — The  Young  Doctors  (UA),  2nd  wk 90 

Suburban  World — Watch  Your  Stern  (Magna), 

2nd  wk 90 

Uptown — A Cold  Wind  in  August  (Aidart), 

3rd  wk 140 

World — The  King  and  I (20th-Fox),  reissue  ....  90 


Waterloo  Strand  Theatre 
Gets  $36,000  Remodeling 

WATERLOO,  IOWA— Costing  $36,000,  a 
remodeling  program  has  been  completed  at 
the  Strand  Theatre,  402  East  4th  St.  The 
theatre  was  closed  by  Manager  Jack 
Dodgin  around  two  weeks  while  the  work 
was  in  progress. 

A new  marquee  and  a ceramic  tile  front 
are  among  the  exterior  changes.  The 
lobby  has  been  enlarged  and  the  boxoffice 
moved  to  one  side.  Installation  of  new 
heating  and  air  conditioning  systems  and 
complete  redecoration  are  included  in  the 
interior  improvements. 


MILWAUKEE — Special  promotions  de- 
signed to  hike  receipts  for  the  yearend 
were  the  high  points  of  discussion  at  the 
recent  Stanley  Warner  Wisconsin  confer- 
ence held  here.  Led  by  midwestern  zone 
manager  Herbert  Copelan,  managers  dis- 
cussed ways  to  boost  theatre  receipts. 

Among  promotions  discussed  were  spe- 
cial shows  such  as  midnight  performances, 
Halloween  shows,  special  matinees. 
Thanksgiving  cartoon  shows,  theatre  rent- 
als and  merchant  sponsored  holiday  shows 


Escaped  Prisoner  Caught 
In  Minneapolis  Aster 

MINNEAPOLIS — Working  with  the  co- 
operation of  the  theatre  management,  the 
FBI  captured  a prisoner  who  had  escaped 
from  the  Hennepin  county  jail  in  the 
Aster,  late -run  downtown  house  here. 
Following  up  a tip,  four  FBI  agents  quietly 
searched  the  theatre  for  half  an  hour 
before  the  unsuspecting  fugitive.  Jack 
Mitchell,  20,  left  his  seat  and  headed  for 
the  lobby  to  get  a soft  drink. 

Mitchell,  who  had  admitted  shooting 
two  men  in  a tavern  holdup  here,  offered 
no  resistance.  The  capture,  which  oc- 
curred 46  hours  after  his  escape  and  only 
five  blocks  from  the  jail,  was  made  so 
quietly  that  few  of  the  members  of  the 
theatre’s  audience  knew  what  happened. 

Sheldon  Kliman,  manager  of  the  Aster, 
said  that  Mitchell’s  capture  was  done  “very 
quietly,  smoothly  and  efficiently.”  “I’m 
sure  very  few  of  the  patrons  knew  what 
was  going  on,”  he  declared. 

Three  FBI  agents  were  in  the  auditoi’ium 
and  a fourth  was  talking  to  the  ticket 
taker,  Joe  Lowenthal,  when  Mitchell 
walked  up  the  aisle  and  into  the  lobby. 
He  went  over  to  the  soft  drink  machine 
and  put  a coin  in  it. 

As  soon  as  the  theatre’s  intermission  was 
over  Mitchell  was  taken  outside  to  a squad 
car  and  returned  to  jail. 


and  trailers. 

Each  manager  in  attendance  was  given 
an  opportunity  to  air  his  views  and  plans 
for  business-building. 

Copelan  said  that  all  managers  in  their 
fall  promotion  campaigns  will  promote 
prizes  for  kiddy  shows  and  will  arrange 
for  cooperative  advertising  with  merch- 
ants. He  said  tieups  will  be  set  up  with 
local  dress  shops,  banks,  gasoline  stations, 
grocery  stores,  gift  shops  and  others,  aside 
from  radio  and  TV  tieins. 

Fall  Promotion  Drive 
By  Central  States 

DES  MOINES — Central  States  Theatre 
Corp.  of  Des  Moines  is  offering  $4,000  in 
cash  and  merchandise  prizes  to  its  man- 
agers in  the  crcuit’s  1961  fall  promotional 
drive. 

Plans  for  the  autumn  Sel-a-Rama  were 
outlined  at  the  recent  two-day  convention 
of  Central  States  officers  and  managers 
held  at  Clear  Lake.  Myron  Blank,  presi- 
dent of  the  75-theatre  lowa-Nebraska  cir- 
cuit, presided  at  the  meeting. 

New  ideas  for  improving  and  promoting 
the  industry  were  stressed  in  workshop  ses- 
sions held  at  the  Surf  Ballroom. 

Guest  speaker  was  Paul  Ricketts,  Ness 
City,  Kas.,  theatre  owner.  Ricketts  em- 
phasized the  “fun  side”  of  the  theatre, 
both  from  the  standpoint  of  the  exhibitor 
and  the  patrons. 


Dolgin  Grandson  Arrives 
HARTFORD — Mrs.  Helene  Dolgin,  Lyric 
Theatre  manager,  has  become  a grand- 
mother for  the  fourth  time,  with  the  birth 
of  a boy  to  her  daughter,  Mrs.  Barbara 
Walden,  New  York. 


The  filming  of  Columbia’s  “Congo  Vivo” 
will  be  done  in  Leopoldville  and  Brazzaville. 


BOXOFFICE  ::  October  16,  1961 


NC-1 


MINNEAPOLIS 


J^embers  of  the  projectionists  Local  219 
celebrated  the  union’s  50th  anniversary 
at  a party  Wednesday  (11),  which  began 
at  midnight.  Three  of  the  original  found- 
ers of  the  local  were  at  the  golden  anni- 
versary dinner  and  dance — Gilbert  Tol- 
lefson,  Ray  Dailey  and  Louis  C.  Junod. 
Two.  Dailey  and  Junod,  still  are  employed 
— Dailey  at  the  Lyric  and  Junod  at  the 
Orpheum  Theatre.  The  union  has  125 
members  here.  Sherman  S.  Parrish  is 
president,  Francis  May,  vice-president, 
and  Donald  Ellwood,  secretary-treasurer. 
W.  J.  Yutzy  was  chairman  of  the  arrange- 
ments committee  for  the  anniversary 
party. 

In  New  Orleans  for  the  TOA  convention 
were  Abbott  Swartz,  manager  of  Inde- 
pendent Film  Distributors;  Tom  Burke, 
Theatre  Associates;  and  Dan  Peterson. 
Brookings,  S.D.,  exhibitor  ...  A proud 
grandfather  is  Joe  Loeffler  of  Lomac  Dis- 
tribution Co.  His  daughter  Judy  (Mrs. 
James  E.  Shelton  jr.),  gave  birth  to  a baby 
boy  recently  in  Fullerton,  Calif  . . . John 
Gavin  was  due  here  Monday  (16)  in  be- 
half of  “Back  Street,’’  booked  at  the  State 
here  and  Paramount,  St.  Paul. 

George  Turner  is  managing  the  Cedar 
Theatre,  operated  by  Berger  Amusement 
Co.  Turner  is  a retired  MGM  salesman  . . . 
John  Jacobson  is  the  new  assistant  to  Don 
Alexander  at  the  Riviera  in  St.  Paul.  He 
replaces  George  Dyson,  who  retired  and 


H 

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REAL  ECONOMY 


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KMERICAN  THEA.  SPLY.  CO..  Sioux  Falls.  S.  D 
DES  MOINES  THEA.  SPLY.  CO..  Des  Moines,  l» 
MINNEAPOLIS  THEA.  SPLY.  CO.,  Minneapolis,  Minn. 

HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.  Corona  68,  N.  Y. 


DeLUXE  RECTIFIER  BULBS 

1 5 ampere 


GUARANTEE: 


EACH 


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ElectroCarbons 

040  BELMONT  AVE.  CHICAGO  14 


RED  WAGON  PRODUCTS 

517  N.  7th  St.,  Minneapolis  5,  Minn. 
Telephone:  FEderol  6-1688 

Your  Best  Source 
Of  Concession  Supply 


moved  to  Pittsburgh  . . . Louis  Voight,  op- 
erator of  the  Legion  at  Gaylord,  died  re- 
cently, and  the  theatre  has  been  closed 
temporarily. 

Alyce,  wife  of  Bill  Elson,  who  long  has 
been  a prominent  exhibitor  in  the  upper 
midwest  and  was  a chief  barker  of  the 
Variety  Club  of  the  Northwest,  died  in  Los 
Angeles  where  they  have  resided  for  sev- 
eral years.  Elson  operated  the  old  RKO 
Seventh  Street  and  Palace  theatres  and 
has  been  associated  with  Gilbert  Nathan- 
son  in  the  operation  of  theatres  at  Detroit 
Lakes  and  Cloquet.  Elson’s  present  address 
is  Cheviot  Hills  Convalarium,  National 


boulevard 

Angeles. 

and 

Overland 

street,  Los 

Harold 

Field, 

president 

of  Pioneer 

Theatres  circuit,  and  Gordon  McKinnon, 
district  manager  in  Iowa,  attended  the 
TOA  convention  in  New  Orleans  . . . A1 
Palidino,  Universal  exploiteer,  was  in  from 
New  York  working  on  “Back  Street,”  which 
opens  at  the  State,  Minneapolis,  and  Para- 
mount, St.  Paul,  October  27  . . . New  car- 
peting has  been  installed  in  the  lobby, 
foyer  and  stairway  of  the  Gopher  Theatre, 
according  to  Ed  Linder,  manager. 

Harry  Katz,  assistant  shipper  at  Univer- 
sal, is  vacationing  in  California  . . . Caro- 
lyn Beck  is  the  new  receptionist  at  Uni- 
versal . . . Audrey  Hagen,  formerly  book- 
keeper at  Warner  Bros.,  is  the  new  biller 
at  the  exchange  . . . Mike  Lee  has  taken 
over  as  manager  at  United  Artists,  Carl 
Olson  having  left  for  New  York  where  he 
will  be  assistant  to  James  Velde.  Lee  form- 
erly was  UA  district  manager  in  the  terri- 
tory. 

Sue  Burnett,  receptionist  and  contract 
clerk  at  Columbia,  resigned  to  be  married 
in  Beverly  Hills,  Calif.  . . . Ray  Blakeslee 
of  Medford,  Wis.,  was  a visitor  on  the 
Row.  His  Avon  Theatre  is  marking  its  50th 
anniversary  this  year.  The  house  was 
started  by  his  father.  Other  outstate  ex- 
hibitors on  the  Row  were  Glenn  Jensen, 
Westhope,  N.  D.;  Jake  Musich,  Duluth; 
Stan  McCulloch,  Hibbing;  George  De- 
luhery,  Waconia,  and  Boyd  Huffle,  De- 
Smet,  S.  D. 

Charles  Fiala  closed  his  Spring  Theatre 
at  Cold  Spring  and  is  reopening  the  Kor- 
onis  Theatre  at  Paynesville,  which  has 
been  shuttered  for  some  time  . . . Rita 
Pulling  is  the  new  bookers  stenographer 
at  20th-Fox.  She  formerly  was  employed 
at  Paramount  and  Warner  Bros.  Two  em- 
ployes at  20th-Fox  have  resigned.  They  are 
Pat  Delton,  bookers  stenographer,  and 
Carolyn  Hokanson,  biller,  who  moved  to 
Chicago. 

Larry  Bigelow,  booker  at  Columbia,  spent 
a week’s  vacation  at  home  watching  the 
World  Series  . . . Charles  Winchell,  presi- 
dent of  Minnesota  Amusement  Co.,  is  back 
on  the  job  after  being  confined  to  Variety 
Club  Heart  Hospital  . . . Invitations  in 
the  form  of  a subpoena  were  sent  to  law 
officers  and  local  government  officials  for 
the  sneak  preview  of  “The  Hustler”  at  the 
State.  The  stunt  was  the  brainchild  of 
Louis  Orlove,  20th-Fox  exploiteer. 


Hundreds  of  millions  of  impressions  of 
ten  major  UA  motion  pictures  will  be 
achieved  through  ten  paperbook  tieups  for 
the  films. 


MILWAUKEE 

estimated  6,000  to  7,000  persons  flocked 

to  the  Ashland  County  city  of  Mel- 
len  (population  1,200),  where  much  of  the 
film,  “Adventures  of  a Young  Man,”  is 
to  be  filmed.  Many  of  them  appearing  over 
the  weekend  were  sight-seers,  although  a 
goodly  number  were  seeking  a part  in  the 
picture.  Over  300  have  already  been  signed 
up,  with  possibilities  of  quite  a few  more 
to  be  used.  Registrations  are  being  handled 
by  the  Wisconsin  State  Employment  Ser- 
vice. The  movie  is  being  produced  by  Jerry 
Wald.  Other  scenes  will  be  shot  in  Italy. 
But  business  is  booming  in  the  Mellen  area, 
thanks  to  Hollywood. 

The  old  Alhambra  Theatre  building  is 
being  torn  down  to  make  room  for  a motel 
and  store  structure.  The  Alhambra  was 
built  in  1896  at  a cost  of  $300,000  and  at 
the  time  was  called  the  Uihlein  Theatre, 
reputed  to  be  one  of  the  finest  theatres  in 
the  country.  It  was  converted  to  a motion 
picture  house  in  1918.  Hard  times  have 
closed  its  doors  at  least  a dozen  times,  the 
last  time  on  August  16,  1959,  to  stay  closed. 

“Pay  television  — and  it  is  bound  to 
come — will  hasten  the  day  when  the  legit- 
imate stage  and  serious  motion  pictures 
must  aim  for  a higher  excellence  to  sur- 
vive,” said  Elia  Kazan,  one  of  the  the- 
atre’s most  famous  directors,  here  to  dis- 
cuss the  American  theatre  and  publicize 
the  film  “Splendor  in  the  Grass,”  which 
will  open  at  the  Warner  Theatre.  With 
him  was  playwright  William  Inge.  Kazan 
was  producer  and  director  of  the  film, 
while  Inge  was  associate  producer  and 
author  of  the  screenplay.  “It’s  a good 
honest  film,  and  I’m  proud  of  it;  that’s 
why  I’m  here,”  said  Kazan. 

Cartoonist  Walt  Kelly  has  prepared  a 
booklet  to  help  parents  guide  their  chil- 
dren’s TV  programming.  The  primer  has 
been  published  under  the  sponsorship  of 
the  United  States  Department  of  Health, 
Education  and  Welfare,  and  can  be  ordered 
from  the  Government  Printing  Office, 
Washington,  D.  C.,  for  20  cents. 


John  Wright  Suit  Trial 
Is  Delayed  for  a Week 

MINNEAPOLIS — Trial  of  the  antitrust 
suit  being  brought  by  John  Wright  and 
associates  against  Red  Wing  city  officials, 
the  Red  Wing  newspaper  and  the  operator 
of  the  Auditorium  Theatre  there  was  re- 
cessed for  a week.  The  case  is  being  heard 
in  federal  district  court  here  by  Judge 
Dennis  Donovan,  who  was  called  to 
Chicago  for  a conference. 

Defendants  are  the  city  of  Red  Wing; 
the  president  of  the  Red  Wing  city  coun- 
cil; the  Red  Wing  Daily  Republican- 
Eagle  and  its  editor;  Jim  Fraser,  operator 
of  the  Auditorium  Theatre,  and  five  mem- 
bers of  the  Auditorium  board. 

Wright,  now  a resident  of  this  city,  was 
the  former  operator  of  the  Chief  Theatre 
in  Red  Wing,  which  is  now  closed.  He  is 
asking  $165,000  in  triple  damages  and 
costs,  charging  that  the  defendants  con- 
spired to  close  the  Chief  and  eliminate  it 
as  the  only  opposition  of  the  Auditorium. 
He  further  charges  that  he  was  outbid  for 
top  product  and  that  a virtual  boycott  was 
carried  out  against  his  theatre. 


NC-2 


BOXOFFICE  ;:  October  16,  1961 


LIKE  NOTHING  YOU  HAVE  EVER  SEEN! 


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STUOY  IN  TERRIFYING  EVIL! 


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NOW  AVAILABLE  FOR  BOOKING 


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OF  MILWAUKEE 

ED  GAVIN 

212  West  Wisconsin  Ave. 
MILWAUKEE  3,  WIS. 


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OF  NEBRASKA  & IOWA 

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1508  Davenport  Street 
OMAHA,  NEBRASKA 


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OF  MINNEAPOLIS 

WILLIAM  J.  MARSHALL 
74  Glenwood  Avenue  North 
MINNEAPOLIS  3,  MINN. 


OMAHA 


Green  Bay's  'Strand'  Again  in  Lights 
As  L.F.  Gran  Theatres'  First  Run 


GREEN  BAY,  WIS.— One  of  the  oldest 
names  in  local  show  business  is  back  in 
lights  as  the  result  of  the  recent  reopening 
of  the  long  dark  Time  Theatre  under  its 
original  name  of  Strand.  L.  F.  Gran  The- 
atres, which  has  a string  of  14  other  the- 
atres and  drive-ins  in  Wisconsin,  includ- 
ing the  local  Starlite,  is  operating  the  re- 
opened theatre  as  a first  run. 

The  Strand  undei*went  extensive  reno- 
vation prior  to  its  reopening.  Seats  were 
reupholstered,  the  interior  and  facade  re- 
decorated and  a new  wall-to-wall  screen 
installed.  New  projection  equipment  was 
added;  the  sound  system  previously  used 
by  the  theatre  was  retained  but  improved. 


DES  MOINES 

•phe  Central  States  home  office  reports 
the  circuit’s  back-to-school  promotion 
laurels  went  to  Ken  Shipley  of  the  Empress 
at  Fremont,  Neb.  Shipley  staged  a mer- 
chant-sponsored style  show  geared  to  the 
high  school  and  college  crowd.  For  a sec- 
ond back-to-school  show,  this  one  aimed 
at  elementary  moppets  and  sponsored  by 
a department  store,  the  theatre  ran  a 
“Lassie”  film  and  gave  away  a puppy. 

Leroy  Oldfield  is  the  new  manager  of 
Tri-States’  Ingersoll  Theatre  here.  Old- 
field, formei’ly  associated  with  RKO  in 
New  York  City,  replaces  George  Catanzano 
who  has  taken  on  duties  in  the  Tri-States 
booking  department  ...  A screening  of 
“Back  Street”  was  held  at  9:30  a.m.  Oc- 
tober 6 at  the  Des  Moines  Theatre  for 
wives  of  the  Iowa  County  Officers  Ass’n. 
The  women  were  guests  of  Manager  Tony 
Abramovich  while  their  husbands  at- 
tended morning  convention  sessions  in  the 
Iowa  capitol  city.  “Back  Street”  opens  at 
the  Des  Moines  October  20. 

Bushels  of  fun  and  barrels  of  prizes  are 
promised  at  Variety  Club’s  Christmas 
party  slated  for  December  4 at  the  Des 
Moines  Jewish  Community  Center.  Lou 
Levy  is  in  charge.  Proceeds  will  be  used 
to  fight  cystic  fibrosis  and  for  other 
Variety  Club  charitable  endeavors  . . . The 
show  must  go  on — and  did  at  Paramount, 
despite  the  headaches  of  moving.  In  the 
midst  of  relocating  the  exchange’s  offices 
after  a quarter  century  at  12th  and  High, 
Manager  Charles  Caligiuri  made  a busi- 
ness trip  to  Omaha  and  Lincoln  and  held 
a screening  here  of  “Blue  Hawaii,”  Elvis’s 
latest.  Paramount’s  new  address  is  513 
13th  St. 

Exhibitors  on  Filmrow  included  Mrs.  L.  C. 
West  of  Mount  Vernon,  M.  L.  Dickson, 
Mount  Pleasant;  Bill  Eddy,  Indianola, 
George  Frick,  Graettinger;  Fred  Meyer, 
Humboldt:  Dwight  Hanson,  Rockwell  City, 
and  John  Rentfle,  Audubon. 

Des  Moines  WOMPI  contributed  100  per 
cent  in  the  organization’s  Penny-a-Day 
fund  to  aid  the  Will  Rogers  Memorial 
Hospital.  A WOMPI  outdoor  bake  sale, 
scheduled  earlier  but  rained  out,  was  held 
October  7 at  a midtown  Safeway  super- 


George  Hannon,  manager  of  the  Starlite, 
is  also  manager  of  the  reopened  theatre, 
something  of  a homecoming  for  him  since 
he  not  only  managed  the  Strand  in  1952- 
54  but  his  association  with  it  goes  back  to 
1921,  when  he  and  Ed  Jolly  were  the  pro- 
jectionists for  the  inaugural  program. 

Hannon,  in  fact,  worked  on  the  site  of 
the  Strand  before  it  was  built,  having  been 
employed  at  the  old  Royal  Theatre,  which 
burned  in  1920.  He  began  his  long  indus- 
try career  at  the  Post  Theatre,  an  im- 
provised house  in  the  recently  razed 
YWCA  building.  He  subsequently  worked 
in  one  capacity  or  another  in  most  of  the 
city’s  movie  houses. 


market  . . . The  new  head  nurse  at  the 
Child  Guidance  Hospital  in  Tulsa,  Okla., 
is  Mrs.  Florence  Maske,  daughter  of  Carl 
Sokolof,  National  Screen  Service  represen- 
tative . . . LeRoy  Smith,  MGM  manager, 
returned  from  Omaha  and  a two-day  busi- 
ness trip. 

Universal  screened  a production  reel  of 
coming  releases  for  buyers,  bookers  and 
ad  folk  . . . On  the  heels  of  “Come  Sep- 
tember,” which  was  held  over,  “Hustler” 
moved  into  the  Des  Moines  . . . UA 
screened  for  the  trade,  “Paris  Blues”  . . . 
After  a preview  of  winter  which  caused 
drive-ins,  such  as  the  Waco  at  Washing- 
ton and  the  Falls  at  Iowa  Falls  to  close, 
Indian  summer  arrived  just  in  time  fol- 
iate vacationers.  Florence  Bundy  of  Cen- 
tral States  ventured  to  New  Jersey.  Vir- 
ginia Jacobs  of  MGM  and  Wilma  Frace  of 
Universal  enjoyed  Iowa  sunshine. 

Wally  Stolfus  has  taken  over  as  manager 
of  the  Majestic  Theatre  at  Centerville. 
Stolfus,  a veteran  of  26  years  in  the  film 
business,  has  managed  theatres  at  Clear 
Lake,  Oelwein,  Chariton,  Cresco,  New 
Hampton  and  Charles  City  . . . Speedy 
recoveries  are  wished  by  Filmrow  friends 
of  Jane  Jordan,  Paramount  contract  clerk, 
and  Maxine  Daginallo,  booker  steno  at 
Paramount.  Jane’s  4-year-old  son  is  hos- 
pitalized with  rheumatic  fever.  Maxine  was 
called  to  Iowa  City  where  her  father  was 
seriously  ill. 


Press  Institute  Names 
Russ  Schoch  to  Post 

DES  MOINES — Russ  Schoch,  feature 
editor  of  the  Des  Moines  Register  and 
Tribune  and  former  Boxoffice  corres- 
pondent here,  has  been  named  an  associate 
director  of  the  American  Press  Institute  of 
Columbia  University  in  New  York  City. 

Founded  in  1946,  the  Institute  each  year 
conducts  a series  of  seminars  for  news- 
paper executives  and  staff  members. 
Schoch  will  join  with  other  Institute  di- 
rectors in  planning  and  conducting  semi- 
nars and  in  the  related  work  of  the 
Institute. 


John  Hoyt,  veteran  character  actor,  will 
play  a top  featured  role  in  Paramount’s 
“The  Errand  Boy.” 


M rs.  Bill  Wuest  has  closed  her  drive-in  at 
Fort  Randall,  S.D.,  and  reopened  the 
Mix  conventional  theatre  . . . The  early 
cold  snap  and  flurries  of  snow  in  the  mid- 
lands brought  the  closing  of  a number  of 
drive-ins  last  week  and  one-a-week 
changes  to  others,  even  though  the  un- 
seasonal  temperature  dip  later  gave  way 
to  beautiful  fall  weather.  Among  those 
shutting  down  were  the  drive-ins  at  Deni- 
son and  Pocahontas,  la.  The  Triangle  at 
Rockwell,  Iowa,  went  on  a one-change 
basis.  Adrian  Mueting  has  taken  over  the 
Rialto  at  Pocahontas. 

Herman  Gould,  one  of  the  owners  in  the 
Center  Drive-In  chain,  has  gone  to  Will 
Rogers  Memorial  Hospital  at  Lake  Sara- 
nac, N.  Y.,  after  extensive  examinations 
at  Mayo  Clinic  at  Rochester  . . . Mr.  and 
Mrs.  Carl  White  of  Quality  Theatre  Supply 
drove  to  New  York  where  their  eldest  son. 
Dr.  John  White,  was  to  undergo  major 
surgery  or  treatment.  Dr.  John’s  home  is 
at  Hagerstown,  Md. 

Milton  Dahlene  is  taking  over  the  Man- 
son  Theatre  at  Manson,  Iowa,  from  Vern 
Partlow  . . . Ken  Moore  of  Logan,  Iowa 
reopened  the  theatre  at  Dunlap  on  a one- 
change  schedule  . . . Harry  Lankhorst  has 
moved  the  Sioux  Theatre  at  Hawarden, 
Iowa,  from  the  building  in  which  it  has 
been  operating  to  the  original  location. 
Extensive  remodeling  and  redecorating  will 
be  done  before  he  reopens  ...  Ed  William- 
son, central  division  manager  from  Dallas, 
and  Joe  Young,  branch  manager  from  Des 
Moines,  were  visitors  at  Warner’s  Omaha 
office,  headed  by  Bob  Hirz. 

Max  Bercutt,  publicity  chief  for  Warner 
Bros,  was  in  town  for  advance  work  on 
"Splendor  in  the  Grass,”  which  is  now 
showing  at  the  Omaha  Theatre.  There  was 
a good  turnout  for  a press,  radio  and  TV 
luncheon  at  the  Sheraton-Fontenelle 
Hotel  . . . Carl  Hoffman,  Omaha  theatre 
manager,  last  week  was  fighting  a flu  bug 
which  attacked  him  in  full  force  in  the 
region  of  his  neck.  He  had  company  in 
his  misery.  Jack  Klingel,  Cooper  Founda- 
tion city  manager,  also  was  on  the  long 
list  of  Omaha  flu  sufferers.  Hoffman 
reported  a parochial  tieup  for  “Francis  of 
Assisi”  was  highly  successful. 

Exhibitors  on  the  Row  included  Nebras- 
kans Marvin  Jones,  Red  Cloud;  Sid  Met- 
calf, Nebraska  City;  Mr.  and  Mrs.  Fred 
Schuler,  Humboldt:  R.  L.  Brazda,  Wisner; 
Phil  Lannon,  West  Point,  and  lowans 
Adrian  Mueting,  Pocahontas:  Frank  Good, 
Red  Oak;  Byron  Hopkins,  Glenwood  and 
VillLsca;  Arnold  Johnson,  Onawa,  and 
Heinie  Saggau,  Denison. 

Albert  Marshall  and  his  wife  were  in 
town  for  booking  at  his  Empress  Theatre 
in  Verdigre.  He  is  back  in  operation  after 
being  closed  since  early  in  the  year  . . . 
Bill  Doebel,  20th-Fox  booker,  and  his  bride 
spent  their  honeymoon  in  Minneapolis, 
Bill’s  native  territory  . . . Fred  Fejfar, 
MGM  salesman  for  this  area,  visited  the 
branch  in  Des  Moines  last  week. 

Bob  Hirz,  Warner  city  manager,  said  his 
son  John  is  getting  printer’s  ink  in  his 
blood  in  their  home  town  of  Plattsmouth, 
where  John  is  working  on  the  Plattsmouth 
Journal. 


NC-4 


BOXOmCE  ::  October  16,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE 


For-Men-Only  Folder  Also  Stirs 
Interest  of  Women  for  la  Vita' 


Screenings,  an  interest-arousing  gim- 
mick (visual  and  otherwise)  and  music 
tieups  based  on  the  very  excellent  sound- 
track got  “La  Dolce  Vita,”  the  subtitled 
Italian  import  about  decadence  in  these 
times,  off  to  a strong  start  at  the  Tivoli 
Theatre  in  Toronto,  Ont. 

This  was  a picture  of  an  entirely  dif- 
ferent type  from  the  regular  bookings  at 
the  Tivoli,  as  it  has  been  and  will  be  for 
many  theatres  where  it  will  play.  It  was  a 
reserved-seat  affair  at  the  Famous  Players 
Canadian  Toronto  house.  Tiff  Cook,  ex- 
ploitation manager  for  FPC  at  Toronto, 
was  in  charge  of  the  “Vita”  promotion. 

SCREENINGS  PAY  OFF 

The  campaign  started  with  a series  of 
screenings,  first  for  magazine  and  weekly 
publications  which  needed  more  advance 
time;  second,  for  the  record  and  disc 
jockeys,  and  finally  for  the  working  press 
folk  and  opinion-makers.  Cook  reports 
these  screenings  paid  off  excellently. 

Cook  then  figured  a gimmick  was  needed, 
and  he  came  up  with  an  idea  he  had  used 
a few  years  back — a pocketsize  folder  (ap- 
proximately 3x4) — a good  conversation 
piece,  something  which  would  be  shown 
and  talked  about  and  not  thrown  away. 

On  the  third  page  was: 


TOP  SECRET  AND  VITAL 
INFORMATION  ABOUT  YOUR  FEMALE 
— FILL  OUT  IN  PENCIL  IN  CASE  OF 
CHANGES! 


BIRTHDAY 

WEDDING  ANNIVERSARY 

BIRTHSTONE 

DRESS  SIZE 

LINGERIE  SIZE 

BRA  SIZE 

BLOUSE  SIZE 

HOSIERY  SIZE 

SHOE  SIZE 

SLACK  SIZE 

COAT  SIZE  

GLOVE  SIZE 

FAVORITE  COLORS 
FAVORITE  PERFUME 
FAVORITE  FLOWERS 

FAVORITE  CANDY 

FAVORITE  FUR 


On  the  front  was:  “Gentlemen  . . . Sig- 
nori . . . For  ‘La  Dolce  Vita’  (The  Sweet 
Life)  With  Your  Beloved  Be  Sure  to  Carry 
This  Very  Important  Folder  of  Intimate 
Details  in  Your  Wallet,  Pocketbook  or 
Portafuglio.” 


Next  page  had:  “With  This  Little  Folder 
You  Will  Always  Know  That  the  Gift  You 
Bougnt  for  Her  Is  the  Right  Size  . . . Unless 
She  Has  Put  on  Weight.” 

The  back  page  was  devoted  to  film  copy. 
Cook  first  hired  what  he  describes  as  “one 
of  the  best-looking  models  in  the  city,” 
had  her  dressed  in  short  shorts  (see  photo) , 
and  a low  blouse  with  a little  “La  Dolce 
Vita”  badge.:  Then  she  visited  all  news- 
paper entertainment  editors,  foreign- 
language  editors  and  radio  station  disc 
jockeys  with  these  folders  and  film  sound- 
track albums. 

This  was  done  a week  before  opening,  in 
fact,  several  deejays  broke  in  on  their  pro- 
grams and  gave  her  a brief  interview. 

TO  MEN  ONLY 

The  model  was  instructed  to  give  the 
gimmick  folders  to  men  only,  and  this 
naturally  caused  curiosity  from  the  female 
side. 

Four  days  before  opening  two  other 
models  were  hired  and  dressed  in  the  same 
type  of  shorts  and  blouses,  to  distribute  the 
folders  around  the  city.  Cook  reports  the 
reaction  from  the  women  “was  quite  amaz- 
ing, even  to  the  point  that  some  grabbed 
them  out  of  their  husbands’  hands.”  He 
noted  no  folders  were  thrown  away  in  three 
days  time. 

“Fifteen  thousand  of  these  folders  were 
in  the  pocketbooks  of  local  males,”  Cook 
comments. 

Leftovers  were  placed  in  women’s  wear 
shops  at  the  desks  of  cashiers  with  this 
sign:  “Girls  . . . Take  One!  Fill  out  your 
details  and  put  it  in  your  boy  friend’s  or 
husband’s  wallet  ...  It  will  benefit  you! 
Just  wait  and  see.” 

AN  RCA  VICTOR  TIEUP 

Another  major  promotion  was  with  the 
RCA  Victor  soundtrack  album,  which  re- 
sulted in  complete  windows  in  all  large 
retail  record  outlets  and  smaller  card  dis- 
plays in  the  smaller  stores.  A large  window 
in  the  T.  Eaton  Co.  big  department  store 
appeared  a month  in  advance. 

The  RCA  Victor  tieup,  sponsored  na- 
tionally by  Astral  Films,  the  distributor  of 
“La  Dolce  Vita”  in  Canada,  included  a 
coupon  deal  in  which  the  prizes  were  a 
six-month  pass  to  any  Famous  Players  cir- 
cuit theatre  and  25  soundtrack  albums  from 
the  film.  All  cooperating  music  stores  were 
supplied  with  8y2Xll-inch  coupon  circulars. 


Some  of  the  wives  got  grobby  when  two  girls  in 
short  shorts  distributed  pocketsize  folders  "to  men 
only"  around  Toronto  in  behalf  of  "La  Dolce  Vita." 
The  folders  contained  a page  for  filling  in  "top 
secrets  and  vital  information  about  your  female." 
In  all,  about  15,000  were  distributed. 

one  side  of  which  was  devoted  to  film  and 
playdate  copy  and  the  other  to  the  coupon 
deal.  Customers  were  asked  to  send  in 
coupons  clipped  from  the  circulars  with 
their  names,  addresses,  etc.,  to  Astral  Films 
by  October  9 to  be  eligible  for  the  prizes. 

Alitalia  Airlines  decorated  the  Tivoli 
bar  with  travel  posters,  etc.,  and  followed 
through  with  travel  agency  displays. 

Standees  were  made  up  for  hotel  lobbies 
and  bus  line  ticket  offices,  as  is  customary 
for  hard-ticket  showings. 


Here's  Push  for  Picture 
And  Popcorn  Sales,  Too 

For  the  showing  of  “Parrish”  at  the 
Piqua  (Ohio)  Theatre,  Bobby  Lipe  had  a 
dandy  of  a campaign ! Bobby  set  up  an  at- 
tractive display  behind  the  candy  counter 
with  stills  from  the  picture,  Troy  Donahue 
photos,  posters,  etc.  One  of  the  posters 
read,  “Free  Troy  Donahue  Fan  Photo  With 
Every  Large  Box  of  Popcorn  Purchased.” 
On  another  poster  was  the  copy:  “Look  for 
the  Lucky  Stamp  on  the  Bottom  of  the 
Popcorn  Boxes.  Winners  Receive  Two  Free 
Passes  to  ‘Parrish’!  You  May  Be  a 
Winner.” 

Lipe  stamped  every  50th  popcorn  box 
with  the  theatre  stamp  and  signed  it.  The 
winners  were  required  to  bring  the  box  back 
to  the  candy  attendant  and  she  gave  each 
one  a free  pass  for  two.  This  stunt  not  only 
created  interest  in  “Parrish,”  but  it  also 
gave  the  concessions  a big  push ! 


“If  a picture  is  worth  advertising,  it  is 
worth  advertising  well.” — from  the  States- 
ville (N.C.)  'Theatre  Corp.  bulletin. 


BOXOFFICE  Showmandiser  ::  Oct.  16,  1961 


— 165  — 


1 


Tickets  Are  Money:  They  Buy  Big  Promotion  for  Fanny 


Greek  Charm  Benefits  'Navarone'  Opening 


Radio  Splurges  on  Dawn 
Preview,  Retail  Store  on 
'Fanny'  Sale 

A pair  of  first-run  admission  tickets  has 
a going  value  of  around  $3  in  the  average 
U.S.  city.  Thus,  a giveaway  of  25  pairs 
would  represent  $75,  and  a preview  screen- 
ing would  figure  at  $300  based  on  an  at- 
tendance of  only  100  persons. 

The  above  is  elemental,  but  is  something 
every  showman  must  keep  clearly  in  mind 
when  he  sets  out  to  arrange  business  tie- 
ups.  Admission  to  his  theatre  is  a realistic 
medium  of  exchange  to  the  sharp  seeker 
after  publicity.  Armed  with  this  knowl- 
edge, the  theatreman  need  not  be  meek, 
like  a beggar  asking  a handout;  he  can 
go  for  the  best  publicitywise,  confident 
he’s  offering  an  equivalent  return. 

A PROFITABLE  TRADE 

Thus,  S.  K.  Sorkin,  proven  top  level 
showman  at  RKO  Keiths  at  Syracuse,  N.Y., 
traded  several  hundreds  of  dollars  of 
potential  boxoflBce  revenue  to  “Fanny”  for 
radio  and  retail  store  arrangements  that 
carried  the  film  and  playdate  message  to 
many,  many  thousands  of  people  in  the 
Syracuse  area. 

First  came  a “Dawn  Preview  for  Working 
Girls.”  The  value  of  this  type  of  giveaway 
(free  or  near-free  showing)  is  measured  by 
the  amount  of  effective  publicity  it  gener- 
ates. Manager  Sorkin  found  the  right 
answer  (as  have  others  who  have  used  this 
promotional  device).  He  “sold”  the  Dawn 
Preview — part  of  it,  in  this  case,  since  a 
nominal  fee  of  50  cents,  a big  savings  from 
the  regular  admission,  was  decided  on — to 
a radio  station,  which,  in  itself,  was  in  the 
market  for  a publicity  splurge. 

Syracuse  station  WOLF  bought  the  pack- 
age. Of  necessity,  the  preview  had  to  be 
over  in  time  for  the  girls  to  get  to  work,  so 
a bakery,  Zimmerman’s  by  name,  was  taken 
into  the  promotion  in  return  for  serving 
the  girls  free  doughnuts  and  coffee.  Copy 
in  ads  explained  the  details: 

Something  new  under  the  sun  ...  A DAWN 
PREVIEW  FOR  WORKING  GIRLS  of  a wonderful  pic- 
ture for  oil  girls  . . . "Fanny"  Tomorrow  . . . Doors 
open  at  6 a.m.  . . . Admission  only  50  cents  . . . 
"Fanny"  starts  at  6:30  a.m.  . . . Come  and  get 
your  Continental  Breakfast  FREE  (Tip  Top  Dough- 
nuts and  Zimmerman's  Delicious  Coffee)  . . . See 
"FANNY"  and  be  at  your  desk  at  9 a.m.  . . . Boy 
escorts  welcomed  ...  For  full  details  listen  to 
WOLF  (1490  on  the  diol). 

PROMOTES  ALL  SUPPLIES 

Everything  was  promoted  including  the 
cream,  napkins,  cups,  etc. 

WOLF,  to  use  a cliche,  went  allout, 
stressing  its  sponsorship  of  the  low,  low 
price  Dawn  Preview  and  Continental 
Breakfast  at  RKO  Keiths.  Ron  Roberts  was 
on  the  air  daily,  Monday  through  Friday, 
from  6 p.m.  to  midnight,  beginning  a week 
before  the  opening. 

“There  were  any  number  of  ten-second, 
one-minute,  two-minute,  five-minute  an- 
nouncements and  interviews,”  Sorkin  re- 
ports. “For  example,  on  Friday  evening, 
WOLF  aired  ten  announcements  at  five 
minutes  past  the  hour  and  at  20  minutes  to 
the  hour.  The  messages  included  mention 
of  RKO  Keiths,  the  names  of  the  stars,  also 
the  distributor  interviews  by  Josh  Logan, 


An  outstanding  opening  night’s  gross 
on  “The  Guns  of  Navarone”  was  col- 
lected at  the  Stanley  Theatre  in  Jersey 
City,  N.  J.,  thraugh  promotion  of  the 
Greek  background  of  the  picture.  Sam 
Conti,  the  manager,  thus  had  good 
reason  for  the  happy  look  he  displays, 
third  from  left,  in  the  above  picture. 
First,  of  course,  was  the  good  boxoffice 
business,  but  then  there  were  the 
charming  girls  in  Greek  costumes  seen 
at  his  side,  fit  to  bring  warmth  to  the 
face  of  any  man.  The  scene  occurred 
in  the  Stanley  mezzanine  on  opening 
night  when  the  Evangelismos  Greek 
Church  served  a buffet  supper  to  pur- 


Leslie  Caron,  Charles  Boyer,  Maurice 
Chevalier,  Horst  Buchholz,  etc.” 

On  the  morning  of  the  Dawn  Preview, 
Ron  Roberts  interviewed  the  patrons  as 
they  came  in  and  had  coffee  and  dough- 
nuts around  tables  in  the  lobby,  and  also  as 
they  came  out  of  the  theatre.  Tapes  of  the 
interviews  were  rebroadcast  a half  dozen 
times  during  opening  day  and  the  day 
after. 

Manager  Sorkin  also  traded  “Fanny”  ad- 
mission tickets  with  the  Bern  Furniture 
Co.,  which  ran  a special  “Fanny”  sale  in  its 
three  stores.  Bern  advertised; 

2 Tickets  Free  to  "Fanny"  starting  August  16  at 
RKO  Keiths  With  Any  Purchase  of  $29.95  or  More 
at  Bern's  During  Bern's  August  Sale. 

These  plugs  started  in  Bern  ads  and 
heralds  a week  before  opening,  and  ap- 
peared in  inserts  published  in  four  shop- 
ping papers  distributed  to  a total  of  30,000 
homes.  The  plugs  were  in  the  form  of 
boxed  spots,  sometimes  twice  on  each  page. 

A third  trade  was  made  with  the  down- 
town Busy  Bee,  a gimmick  loving  depart- 
ment store,  which  advertised,  via  boxed 
sections  in  its  Herald-Journal  and  Post- 
Standard  ads; 

WIN  FREE!  Guest  tickets  to  see  "Fanny."  Nothing 
to  buy,  just  register  now  at  the  Busy  Bee.  You 
don't  have  to  be  present  to  win.  30  pairs  in  all, 
10  each  day  . . . Don't  Miss  "Fanny"  now  showing 
ot  RKO  Keiths." 

The  Busy  Bee  had  a special  display  on 
the  “Fanny”  ticket  giveaway  in  front  of 


chasers  of  benefit  tickets.  Conti  had 
arranged  the  benefit  in  addition  to  his 
regular  opening  night  business.  Over 
200  chmxh  folk  sold  tickets  on  a per- 
centage deal.  The  pretty  Greek-cos- 
tumed girls  formed  an  “honor  guard” 
in  front  of  the  boxoffice  on  opening 
night.  The  church  tieup  resulted  in 
page  one  newspaper  art. 

Anthony  Williams,  Stanley  Warner 
district  manager,  participated  in  the 
promotion.  He  is  to  the  right  of  Pastor 
John  Poulos. 

A promotion  deal  was  sold  to  a 
beauty  salon  featuring  the  Koritsi  hair- 
cut inspired  by  “Navarone.” 


the  store.  Registration  entry  boxes  were 
inside  the  store.  A winner  was  chosen  every 
hour  on  the  hour  for  ten  hours  every  day 
during  three  days.  Winners  received  their 
“Fanny”  tickets  through  the  mail. 

Manager  Sorkin  started  early  with  this 
attraction,  putting  up  the  distributor  easel 
display  eight  weeks  in  advance,  then  built 
a massive  panel  filling  two-thirds  of  one 
side  of  the  large  lobby  five  weeks  in  ad- 
vance. This  featured  the  large,  beauti- 
fully framed  color  pictures,  also  the  black- 
and-white  scenes  from  the  pictme,  and 
were  set  on  photographer's’  background 
cloth  with  cutout  mounted  lettering. 

Music  stores,  travel  agencies,  beauty 
parlors  were  covered  with  displays  on  the 
film  and  the  Dawn  Preview. 

Special  records  were  used  on  the  theatre 
public  address  system. 

The  newspapers  came  through  with  good 
art  coverage. 


Travel  Tieups  for  'Bridge' 

Tourist  travel  to  Japan  is  at  an  alltime 
high.  Approach  travel  bureaus  which 
handle  airline  and  steamship  service  to 
Japan.  Arrange  for  window  and  counter 
displays  featuring  stills  from  “Bridge  to  the 
Sun”  and  giving  theatre  and  playdate 
credits.  Featm'e  Japanese  lanterns,  color- 
ful umbrellas,  bamboo  trinkets  and  other 
made-in-Japan  items. 


2 


16B  — 


BOXOFFICE  Showmandiser  ::  Oct.  16,  1961 


Realtor  Ups  Business 
At  Airer  15  Per  Cent 

For  some  men,  real  estate  is  enough  of  a 
game  and  a gamble  to  fill  a working  day, 
but  Rochester,  N.Y.,  has  a realtor  who  is 
also  operator  of  a drive-in  theatre.  It  was 
a fast  decision,  an  instant  deal  and  a leap 
into  a new  avocation  when  Elliott  H.  Press 
bought  the  Rochester  Drive-In  several 
months  ago. 

It  was  a remark  he  dropped  at  a party, 
he  says,  that  led  to  the  purchase  three  days 
later.  A friend  to  whom  he  said,  “I  guess 
I’ll  buy  a drive-in  of  my  own,”  told  him 
next  day  of  one  that  was  for  sale.  He  was 
in  business  three  days  later,  even  before 
the  actual  transfer  of  title. 

As  of  a few  days  ago.  Press  had  in- 
creased the  gross  of  the  operation  by  15 
per  cent  over  last  year’s  figure,  and  has 
learned  a thing  or  two  about  the  heady 
occupation  of  trying  to  please  the  public. 

“It  is  a disconcerting  hobby  so  far  as 
time  is  concerned,”  said  Press,  who  moved 
to  Rochester  13  years  ago.  He  used  to  be 
an  advertising  man  and  for  a time  pub- 
lished the  bowling  journal.  Strikes  and 
Spares. 

“I  find  not  only  that  the  new  hobby  is 
interfering  with  my  golf  game,  but  that  my 
mind  is  working  all  day  on  such  problems 
as  whether  to  play  or  not  play  a certain 
picture,”  said  Press;  “how  to  make  the  the- 
atre more  attractive,  how  to  increase  the 
net  as  well  as  the  gross.  It’s  an  extension 
of  the  guessing  game  that  occupies  a real 
estate  man  most  of  the  day.” 

Press  says  he  has  decided  on  a policy  of 
“Better  films  for  the  family,”  so  far  as  that 
is  possible,  and  first  reruns  after  downtown 
showings. 

Press  has  three  partners  in  the  owner- 
ship— Seymour  Baskin,  vice-president; 

Hillel  Pitlik  and  David  Boehm.  The  latter 
is  secretary. 


This  red  light  arrangement  for  "The  Naked  Edge" 
comes  from  Fort  Madison,  Iowa,  and  the  State  The- 
atre. It  is  the  handiwork  of  Ken  Elkins,  the  man- 
ager. "The  flashing  of  the  red  light  did  the  trick," 
he  comments.  "Besides  my  theatre  needed  a work 
light." 


War  Strategy  Applied  to  Parrish'  Campaign: 
Promotions  Are  Concentrated  on  Exciting 
Interest  of  Teenagers  and  Women 


The  military  strategist  starts  each  cam- 
paign with  two  objectives — the  overall  goal 
of  defeating  the  enemy,  and  the  immedi- 
ate, day-by-day  objective  of  capturing  a 
specified  city  or  establishing  a specified 
stronghold. 

Similarly,  a theatre  manager  seeks  to 
publicize  the  film  title,  theatre  and  play- 
date,  but  his  campaign  very  often  can  be 
strengthened  if  he  sets  up  a more  specified 
goal.  For  example.  Cliff  Knoll,  manager 
of  the  State  Theatre  in  Sioux  Falls,  S.D., 
in  his  campaign  for  “Parrish,”  set  out  to 
excite  teenagers  and  women  “about  a boy 
named  Parrish  so  they,  in  turn,  would 
arouse  the  opposite  sex  to  a point  where 
they  would  buy  tickets  to  see  him.” 

The  State  is  a first-run  house  operated 
by  the  Minnesota  Amusement  Co.,  which 
headquarters  in  Minneapolis.  Knoll’s  cam- 
paign follows: 

NEWSPAPER 

Ads  were  started  a week  in  advance 
with  three  of  the  lx3-inch  pressbook  “P” 
teasers  spotted  on  different  pages.  The 
next  ad  was  a 2x7  featuring  the  Troy  Dona- 
hue pressbook  mat,  which  was  inserted  in 
the  Sunday  paper.  Used  two  days  in  ad- 
vance was  a 14-inch  ad;  one  day,  30 
inches;  opening  day,  46  inches;  second 
day  current,  12;  third  day  current,  6,  and 
balance  of  week,  4 inches  daily. 

RADIO 

In  addition  to  110  purchased  radio  spots, 
numerous  announcements  were  promoted 
at  no  cost,  as  follows: 

Through  the  help  of  Ev  Seibel,  Minne- 
sota Amusement  advertising  director,  and 
Don  Walker,  Warner  publicist,  special  tapes 
were  made  up  with  the  stars  of  the  film 
voicing  the  call  letters  of  each  of  the  three 
local  stations  and  the  most  popular  disc 
jockeys’  names.  These  tapes  were  used  on 
KELO,  KSOO  and  KIDS,  starting  four 
days  in  advance  and  running  through  the 
first  two  days  current.  All  three  stations 
used  them  at  least  20  times  daily,  for  a 
total  of  360  spots. 

Being  personalized  to  each  station  and 
disc  jockey,  the  tapes  were  extremely  ef- 
fective. 

An  additional  220  spots  were  obtained 
when  KELO  helped  promote  a distribu- 
tion, through  music  stores,  key  drive-in 
eating  spots  and  Newberry’s  of  the  Troy 
Donahue  fan  photos. 

All  stations  used  the  “Parrish”  theme 
song,  with  credit. 

TELEVISION 

No  money  was  spent  for  TV,  but  some 
very  excellent  exposures  were  obtained. 
KELO-TV  aii's  the  Hawaiian  Eye  program, 
which  stars  Connie  Stevens,  who  is  in  the 
film.  Consequently,  no  trouble  was  en- 
countered in  getting  KELO  to  televise  the 
split  screen  interview  featuring  Connie. 
KELO  also  used  the  ten-minute  “Star- 
Views”  featurette  with  Fred  Robins,  screen- 
ing it  following  the  baseball  game  on  the 
Sunday  afternoon  before  opening,  very  ex- 
cellent timing. 


Ray  Loftesness  of  KSOO-TV  used  the 
Diane  McBain  split  screen  interview  on  his 
Party  Line  program  two  days  prior,  and 
the  Donahue  interview  on  opening  day. 

Naturally,  both  stations  promoted  their 
telecasting  of  the  interviews.  Manager 
Knoll  showed  his  appreciation  with  a 
special  two-column  ad  on  the  television 
page  of  the  newspaper  a day  before  the 
interview  telecasts. 

“These  split  screen  interviews  were  real 
different  and  novel,”  Knoll  reports,  “giv- 
ing our  local  radio-TV  personalities  an  op- 
portunity to  talk  to  the  movie  stars  in 
front  of  their  viewers.  They  were  very 
effective.” 

FAN  PHOTOS 

As  mentioned  before,  the  Troy  Donahue 
fan  photos,  2,000  of  them,  were  distributed 
at  local  music  stores,  key  drive-in  restau- 
rants and  the  J.  J.  Newbei’ry  store,  start- 
ing 12  days  before  opening.  Sponsorship 
of  the  photo  giveaway  by  radio  KELO  was 
obtained  by  a lucky  number-theatre  pass 
gimmick,  which  was  announced  by  an  im- 
print on  the  back  of  each  photo,  and  KELO 
spots.  The  imprint : 

“This  may  be  your  lucky  number  (each 
photo  was  numbered  consecutively).  100 
FREE  TICKETS  to  ‘PARRISH’  starring, 
etc.  . . . Save  this  pictm-e  ...  If  the  above 
number  is  called  on  the  Sam  Quentin  or 
Dave  Dubbs  evening  shows  over  KELO 
radio,  you  will  receive  a FREE  TICKET  to 
see  ‘Parrish’  at  the,  etc.” 

The  imprint  also  mentioned  the  Parrish 
theme  song  and  “Get  Your  Parrish  Album 
Today  From  Williams  Piano  or  Gefke  Hi- 
Fi  Center.” 

Between  7 p.m.  and  1 a.m.  KELO  an- 
nounced the  photo-theatre  pass  deal  three 
times  each  hour  for  five  days,  making  a 
total  of  100  spots. 

The  following  Monday  through  Thurs- 
day, also  7 p.m.  to  1 a.m.,  KELO  listed  30 
numbers  each  night  for  free  tickets.  This 
made  an  additional  120  spots,  making  a 
total  of  220  on  the  photo  tieup. 

KELO  also  mentioned  the  photo-theatre 
ticket  tieup  on  its  KELO  Top  Tune  Sheet, 
distributed  to  all  record  outlets  and  hang- 
outs for  teenagers  v.'ithin  40  miles. 

BABY  CONTEST 

This  contest,  from  the  pressbook,  is  a 
match-the-baby  photo  with  a teenage  pic- 
ture affair,  and  is  different  from  the  or- 
dinary baby  contest,  and  helps  stress  the 
young  stars  in  the  picture. 

One  of  the  leading  department  stores 
was  having  a baby  sale  a week  before  the 
opening  of  “Parrish,”  so  it  was  suggested 
that  the  “Parrish”  baby  contest  mat  be 
used  in  the  store  baby  sale  ad.  The  store 
liked  the  idea,  and  the  tieup  ad  appeared 
nine  days  before  the  film  opening. 

The  Knoll  campaign  also  made  use  of 
the  pocketbook  edition  of  the  novel,  with 
the  Dakota  News  Co.  blanketing  all  out- 
lets within  a 50-mile  radius  of  Sioux  Palls 
with  bookrack  cards  and  window  displays. 

Music  stores  also  had  suitable  displays. 


BOXOFTICE  Showmandiser  : : Oct.  16,  1961 


— 1G7  — 


3 


1 

Is  It  Looks  To 

By  KROGER  BABB 

’e 

A Showman' s Views  on  Merchand  is  in 

g M of  ion  Pictures 

THERE  IS  A LOT  to  be  said  in  behalf  of 
each  of  the  three  branches  of  this  industry 
— production,  distribution  and  exhibition. 
These  days,  each  branch  has  its  own 
peculiar  problems  and,  to  some  of  us  it 
appears,  that  no  one  group  can  solve  its 
own  without  the  other  two  simultaneously 
solving  theirs.  Hollywood  can  turn  out  20 
new  features  much  like  Richmond  can 
produce  20  new  cigarets  to  fill  a package. 
The  producers  can  turn  these  films  over  to 
a distributor  who  will  truck  them  to  20 
hungry  exhibitors  in  a hurry.  Yet,  at  this 
point,  it  is  like  the  man  who  is  dying  for 
a cigaret.  Without  a match,  the  cigaret 
won’t  satisfy  his  craving. 

THE  PRODUCER  WANTS  distributors 
who  can  and  will  get  his  films  to  you  ex- 
hibitors. He  w'ant  the  top  price  the  mar- 
ket can  afford  for  that  which  he  has 
created  and  manufactured.  He  demands  it 
and  the  distributor  in  turn  makes  top  de- 
mands known  as  best  terms.  Yet,  like  the 
man  who  is  dying  for  a cigaret,  it  doesn’t 
matter  if  someone  gives  him  one  free,  sells 
it  to  him  for  a penny,  a nickel,  a dime  or 
a quarter — all  is  still  lost,  unless  he  flips 
his  lighter  or  strikes  his  match.  The  “fire” 
that  ignites  the  cigaret,  giving  marvelous 
satisfaction  to  its  smoker  and  making  its 
distributor  and  producer  happy — because 
it  soon  will  be  no  more  and  there  will  be  a 
fresh  demand  for  another — that  “fire”  in 
this  industry  is  local -level  exploitation. 

THE  THEATREMAN  WHO  simply  buys 
and  books  films  to  fill  up  all  the  blank 
spaces  in  his  booking  sheets  is  like  the  man 
who  fills  all  of  his  pockets  with  cigarets  at 
the  corner  drugstore  bargain  counter  and 
then  forgets  to  pick  up  a pack  of  matches 
for  each  package.  He  can  brag  about  talk- 
ing his  way  into  bargains,  he  can  brag 
about  having  all  his  pockets  full,  he  can 
walk  around  all  day  with  a cigaret  in  his 
mouth,  but,  without  a simple  match,  he’s 
out  of  business,  so  far  as  the  satisfaction 
of  a good  smoke  is  concerned.  So  is  the 
theatreman  who  forgets  the  vital  impor- 
tance of  exploitation. 

TOO  MANY  THEATREMEN  today  are 
like  the  man  with  a cigaret  dangling  from 
his  lips,  waiting  on  a busy  street  comer 
for  that  one  person  in  a hundred  who  will 
come  along  and  say,  “Brother,  do  you  wish 
a match?”  One  out  of  a hundred  is 
coming  to  his  shows!  We  had  a late  drink 
one  night  recently  with  a theatreman  who 
was  on  “cloud  nine.”  He  had  opened  up 
that  day  with  a big,  new  hit  and  had 
played  to  2,000  people  who  had  paid  $1.50 
to  see  it.  This  $3,000  day  for  a midweek 
opening  was  phenomenal,  he  said.  He 
calculated  this  meant  a $30,000  week.  It 
certainly  wasn’t  bad.  In  fact,  it  was  twice 
as  good  as  a $1,500  opening  would  have 
been.  But,  then  came  the  whole  truth. 
These  2,000  persons  literally,  had  just 
“wandered  by — stopped  in!”  He  hadn’t 


done  a thing  to  light  a fire,  to  sell  his  at- 
traction, other  than  by  trailer,  lobby  and  a 
10-inch  newspaper  ad. 

— o — 

WHAT  WOULD  HAVE  been  the  results 
had  he  put  a real  exploitation  campaign 
behind  this  fine  attraction?  His  theatre 
has  nearly  3,000  seats.  He  could  easily 
have  shown  it  opening  day  to  5,000 — or 
even  10,000  patrons.  His  city  boasts  over  a 
million  population.  Our  friend  was  patting 
his  own  back  for  having  picked  the  right 
pressbook  ad.  The  facts  are  that  his  efforts 
brought  one  out  of  each  500  people  to  see 
his  attraction  opening  day.  Assuming  his 
prediction  correct,  if  he  showed  the  at- 
traction to  20,000  persons  during  its  first 
week,  grossing  his  estimated  $30,000,  there 
still  remained  within  easy  accessibility  to 
his  theatre  980,000  people  who  didn’t  know 
the  picture  was  there  or  didn’t  care.  Both 
problems  are  his  job. 

PEOPLE  ARE  BUSIER  these  days  than 
ever  before.  People  are  spending  less  time 
at  work,  sleep,  and  most  any  one  thing — 
but  are  doing  more  things.  Therefore,  they 
are  more  difficult  to  “capture”  for  a few 
minutes  of  sales  talk.  That’s  why  so  many 
good  films  come  and  go  before  the  major- 
ity knows  anything  about  them.  The  fact 
that  anyone  doesn’t  care  about  a good 
movie  is  simply  the  result  of  their  being 
unsold.  Even  persons  whose  religious  faith 
dictates  that  they  stay  away  from  movies, 
love  a good  film.  This  has  been  proven. 
Exploitation  is  the  tool  with  which  the 
theatreman  can  create  countless  sparks 
that  ignite  the  “fire”  within  us  humans, 
causing  us  to  want  to  come  and  see  your 
new  show.  Without  it,  all  too  few  of  us 
stop  by  and  drop  in. 

THE  TRICKY  JOB  OF  exploiting  one’s 
shows  has  never  ended.  It  never  will.  Good 
exploitation  paid  off  50  years  ago,  25  years 
ago,  10  years  ago,  yesterday — and  it  will 
pay  off  today,  and  tomorrow!  How  to  ac- 
complish it  at  the  lowest  per-patron  cost  is 
the  theatreman’s  local  job.  Hollywood  or 
New  York  or  Filmrow  can’t  do  it  for  him. 
And  it  is  also  his  assignment  to  show  every 
film  to  every  possible  potential  patron  that 
he  can.  Too  many  theatremen  these  days 
think  that  when  a film  plays  to  five  per- 
cent of  their  population,  they  have  done 
an  outstanding  job.  This  is  the  “poison” 
that  prompts  the  exhibitor  to  become 
satisfied,  careless  or  lazy  when  he  should 
be  fightin’  to  sell  the  other  95  per  cent  of 
the  population. 


Hometown  Play  for  'Cimarron' 

Taking  advantage  of  having  a “home 
town”  girl  appearing  in  Cimarron,”  Man- 
ager Harold  Brislin  tipped  his  local  editor 
where  16-year-old  Dawn  Benedict  lived. 
Result:  the  Santa  Ana,  Calif.,  paper  gave 
Dawn  a big  play,  after  which  Harold  ar- 
ranged for  her  to  hold  an  autograph  party. 


Screams  on  Air  Admit 
Ticket  Buyers  Free 

Since  most  drive-in  theatres  are  subse- 
quent-run, seldom  do  they  have  the  oppor- 
tunity to  successfully  exploit  a new  picture. 
On  such  a rare  occasion.  City  Manager 
Jack  Veeren,  Bordertown  Drive-In  man- 
ager at  El  Paso,  Tex.,  achieved  top  busi- 
ness for  the  “House  of  Fright.” 

Prior  to,  and  during  the  engagement, 
radio  spots  were  secured  from  KELP,  which 
urged  listeners  to  stay  tuned  to  KELP  be- 
cause it  might  mean  free  admissions  to 
the  Bordertown  to  see  “House  of  Fright.” 
Between  6:30  and  9 o’clock  in  the  evening, 
KELP  broadcast  the  screams  of  a woman 
every  ten  minutes.  If  a car’s  occupants 
were  purchasing  tickets  at  the  boxoffice 
while  the  woman’s  scream  came  through 
the  car  radio,  the  car  was  admitted  free. 
According  to  Manager  Veeren,  quite  a few 
cars  had  their  radio  tuned  in,  and  several 
missed  a gratis  showing  just  by  a car’s 
length. 

“Operating  room  equipment”  was  rented 
and  set  up  in  the  boxoffice  area.  Manager 
Veeren,  dressed  as  a doctor,  employed  the 
services  of  French  model  Josie  Johns,  who 
was  attired  as  a nurse  to  complete  the 
atmosphere.  The  pair  handed  out  “anti- 
shock”  tablets  (M&M  candies  in  little 
white  paper  bags)  with  printed  instruc- 
tions on  how  to  take  them.  The  “surgery” 
being  performed  on  an  unidentified  patient 
drew  a lot  of  attention  and  laughs. 

Oxygen  was  administered  during  inter- 
mission at  the  snack  bar  area  to  customers 
requesting  it.  Practically  all  the  youngsters 
in  El  Paso  were  treated  to  this  unusual 
experience.  KELP  also  emphasized  that 
antishock  pills  and  the  oxygen  would  be 
given  to  scared  patrons. 


Cycle  Giveaway  Proves 
Draw  for  Young  and  Old 

Four  Minneapolis  theatres,  the  Terrace, 
Riverview,  Edina  and  Hollywood,  this  sum- 
mer tried  a new  cycle  giveaway,  offering 
Luni-Cycles  to  youngsters  attending  Satur- 
day matinees.  Results,  reportedly,  were 
quite  successful.  The  cycles  were  obtained 
from  Lomac  Distributing  Co.  of  Minneapolis 
and  were  given  away  by  drawing,  three  at 
each  performance. 

An  exploitation  campaign  for  theatres 
suggests  having  children,  dressed  in  clown 
outfits  and  wearing  front-and  back  cloth 
banners,  ride  the  cycles  around  town,  in 
parks,  on  playgrounds  and  into  theatre 
lobbies  and  on  stages.  The  campaign  points 
out  that  grownups  also  are  interested  in 
winning  a cycle  and  that  they  should  be 
included  in  the  drawings. 

Merchant  tieins  with  coloring  contests, 
essay  contests,  etc.,  are  recommended.  The 
campaign  suggests  that  drive-ins  use  the 
giveaway  by  handing  out  drawing  coupons 
upon  purchase  of  a new  concession  item, 
or  by  giving  a Luni-Cycle  to  every  20th  car 
or  so  entering  the  grounds.  Joe  Loeffler, 
Lomac  sales  manager,  said  his  firm 
furnishes  mats  for  displays. 


Dress  theatre  lobby  and  front  with 
brightly  colored  Japanese  lanterns.  In- 
expensive and  easily  obtainable  they  lend 
a festive  air  and  create  a Japanese  motif. 


4 


— 168  — 


BOXOFFICE  Showmandiser  : : Oct.  16,  1961 


CASTLE'S  ‘MR.  SARDONICUS’ 


ANOTHER  FRIGHTENING  “FIRST”  FROM 
THE  SCREEN'S  NO.  1 SHOCK-MAKER! 


Producer  William  Castle, 
always  so  full  of  sweetness 
and  \i^i-and  fiendish  ideas- 
introduces  for  the  first  time  in 
motion  picture  history  the  ^ 
audience  “Punishment  Poll”! 


“Mr.  Sardonicus" 
Punishment  Poll 

I This  siit  UP  hr  UIPCT!  \ 


During  the  running  of  this  most  unusual  film,  you,  the 
movie-goer  — right  in  your  theatre  seat  — have  an  opportunity 
to  decide  the  fate  of  the  evil  Mr.  Sardonicus! 


I /Aouju  ON  'oy  an  »p<^  ».'vi  | 

\\og  )namiisianj 


Special  ballots  available 
FREE  to  all  patronsi 


A MAN  OF  EVIL... WITH  A FACE 
THAT  COULD  STOP  A HEART! 


COLUMBIA  PICTURES  presents 


Scutdbmcui 


starring  OSCAR 


RONALD  AUDREY 


HOMOLKA-  LEWIS  ■ DALTON 

andGUYpni  FF 

I \wl_l  l_  as  Sardonicus 


Written  by  RAY  RUSSELL  • Produced  and  Directed  by  WILLIAM  CASTLE  • A WILLIAM  CASTLE  PRODUCTION 


Ad  No.  401 — 584  Lines  (including  imprint  space) 


COLUMBIA  PRCSSBOOK 


Copyright  © 1961,  Columbia  Pictures  Corporation.  All  Rights  Reserved 


AUDIENCES  ‘DICTATE’  FATE  OF  ‘MR.  SARDONICUS’ 


One  Good  Promotion 
Deserves  Another! 

yi»'  "liomiriilar*  frif{hll>rr(ik.  ujlh  i!»  arroinpiinying  “Covuird's  CormT.”  provided 
a •olifl  e«atii|)lr  of  lieket  oelling  nh»»wnuin«liip.  Nou.  for  William  Castle's  “Mr. 
Siirdoriiriis,"  slioHnien  hiivr  avniinbir  the  cqiialK'exriliiig  “Punishmcmt  Poll."  a grand 
new  iiii<lienre  piirliripntion  •tuiil,  and  its  special  gadget,  the  Activator  Booth! 

por  the  (itidience.  the  “Pijiii<khinriit  Poll”  i*  the  ihumhs'Up.  thuinhs-dowti  card  shown  at 
right  in  rediitcd  si/e.  Printed  in  luminous  ink.  the  rnrd  glows  in  the  dark  when  it 
has  hern  exposed  to  light  f«»r  a few  moments.  Thi*>  exp«*sure  to  light  ran  he  arranged 
through  the  Acti\alor  Hofith  which  is  set  up  in  the  advance  lobby.  Audiences  receive 
the  curds  as  thev  enter  the  theatre,  and  activate  them.  What  hapjH'ns  next  is  this: 

^t  the  point  of  grejile«t  horror  impact  in  the  course  »if  “Mr.  Sardonicus."  the  “Punish* 
meni  Ptdl”  Is  taken.  Producer  William  Castle  comes  on  the  screen  and  asks  the  audi- 
mice  how  the\  feel  about  Mr.  Snrdonicus  -should  he  gel  his  just  desert',  or  not?  If 
yes,  the  cards  are  to  he  held  thumhs>down:  if  no.  lhurnbs>up.  Castle  then  begins  a 
count  of  the  voting  audience.  intersi>ersing  his  totalling  will)  some  relevant  chatter,  lie 
sidemnly  londudes  the  amlience  vrTuict  is  “thumbs  dowi),”  which  it  invariahly  will  be, 
and  the  picture  spins  on  to  its  shock-filled  end. 

^heatre  admission  should  be  stopped  l.S  minutes  from  the  end  of  the  picture.  I se 
the  cop\  line:  “Nobodv  ndmilied  to  tliealn*  after  p<dls  close-  I. 'r  minutes  from 
the  end  of  the  pli  ture." 

Activator  Booth 

Available  at  >our  (adiimbia  Kxcbangc  is  a “Punishment  Poll  Activator  Booth  Kit"  nm- 
laining: 

• Thrrr  lithngraphetl  "Aclitator  Unoth"  shreis  for  nwuniing  on  a simplr  nnod 
frnmr.  lo  make  thr  hooth  u-ith  a minimum  of  troiihle. 

• Sri  of  do'it^yoursrtf  (tirrrlions,  oiiZ/rniVig  thr  uav  to  make  ihr  hooth,  uhirh  m 
shotrn  at  rifht.  hrlon. 

this  inalmial,  all  tliat  is  needed  in  adiiilion  is  an  extension  cord  and  light  to  be 
pl.iK'd  inside  the  booth. 

^Iir  Acti\ntor  Booth  should  be  set  up  in  a prominent  place  in  the  outer  lobbv.  well  in  ad* 
Nance  of  plavdale.  During  Nour  engagement  of  “Mr.  Sardonicus,*'  move  the  booth 
to  a spot  where  patrons,  wailing  lo  be  ndmilied.  can  use  it  to  activate  their  own  Pun* 
ishmeni  Poll  cards. 

*ph<  f«>lloNvi»ig  are  suggc'liims  to  help  carry  on  this  ('nstle  stN  le  boxoffice  showmnn'hip: 

• Vxr  a .«»m/de  flasher  attachment  on  thr  light  inside  thr  hooth.  to  add  to  the  effec- 
tiveness of  thr  gimmick.  Thr  U i7/iVi/n  Castle  lohhy  record  is  to  he  played  rontinii- 
ally  to  increase  thr  effrctit'rness  of  the  lohhy  promotion. 

• Hr  sure  to  post  thr  starting  time  of  your  piWnre.  and  thr  lime  of  the  Punish- 
ment Polls,  so  that  audiences  Anoic  whether  or  not  they  have  long  to  wait  be- 
fore they  can  he  admittrtl. 

• During  the  psdiing.  do  not  raise  the  house  lights. 

• Dop.  or  near,  your  Actii'otor  Ht>oth.  plat'e  a tally  system  so  that  the  "Thumhs- 
up,  thumhs-down"  I'oting  can  he  recorded  after  each  "poll.*' 

• Plant  the  Activator  Booth  stories,  eheuhere  on  this  page,  and  try  for  photo 
coy'erage  of  a pretty  girl  making  use  of  the  lohhy  display  to  actiiate  her  Pun- 
i.shment  Poll  card. 


'PUNISHMENT  POLL 
GLOW  CARD 


Distributed  PBEE  by  (a>lunibia  Pictures 
for  the  use  of  theatres  playing  “Mr.  Sar* 
rlonicus."  Cards,  2Vo"x3V>'\  are  printed 
in  an  ink  which  glows  Nvhen  it  has  been 
expoved  to  the  light.  Audiences  should 
“activate”  cards  at  the  .’\divator  Booth 
in  your  lobbv.  before  taking  them  to  their 
seats,  {'ards  may  be  obtained  from  your 
Columbia  Kxcliange.  in  quantity  sufficient 
for  a theatre's  needs,  but  they  may  not  he 
used  as  advance  street  giveaways.  It 
would  be  Nvell.  however,  to  rubber-stamp 
ihi'aire  and  playdate  message  on  the  back 
of  each  i-ard.  inasmuch  as  they  certainly 
will  be  taken  home  as  souvenirs. 


ACTIVATOR  BOOTH 
SET  UP 


Nole  Arrovi  psml  le  stols  which  muti  be  mode 
in  the  lithographed  rheels 


'PUNISHMENT 
POLL  STORIES 

Plant  the  following  stories  in  local  pajrers 
the  day  the  Punishment  P«>11  .Activator 
Booth  is  set  up  in  your  theatre  lobby,  and 
prior  to  your  playdate: 

(GOT  A GRUDGE?) 

(Jot  a grudge  against  movie  monsters? 
Here's  your  chance  to  get  even : at  least 
with  Sardonicus.  the  masked  menace  of 
Columbia  Pictures’  “Mr.  Sardonicus.” 

coming to  the Theatre. 

Vi  illiam  Castle,  that  master  of  malevolence 
who  produced  and  directed  “Mr.  Sar- 
donicus'' for  a maximum  of  goose  bumps 
and  spine-tingling  chills,  lias  thoughtfull) 
dreamed  up  a built-in  audience  participa- 
tion gimmick  that  gives  audiences  a chance 
lo  square  accounts  for  all  those  frightening 
moments  spent  in  the  dark  (of  a movie 
theatre) . 

If  you  want  to.  Castle  ghoulishly  points  out. 
you  can  dish  out  more  punishment  to  the 
dark-hearted  Mr.  Snrdonicus  by  merely 
Nvaving  a “Punishment  Poll”  l)nllol  com- 
plete with  luminous  thunib.  dmvnward!  On 
the  other  haml.  if  you're  an  angel  of 
mercy — you  merely  have  to  tilt  the  thumb 
upwards,  to  call  a halt  to  Sjirdonicus’  pun- 
ishment. 

Majority  rules,  of  course! 

(THUMBS  DOWN!) 

Movie  fans!  Have  you  ever  envied  the 
thrill-hungry  Roma)i  crowds  in  the  Circus 
Maximus  who,  with  a Nvave  of  the 
thumb,  could  make  life-and-death  decisions 
that  sealed  the  fate  of  many  a gladiator? 
Well.  William  Ca'lle.  producer  and  director 

of  “Mr.  Sardonicus.”  coming  

lo  the  Theatre,  has  happily 

pul  the  fate  of  that  ghouli-h  character. 
Sardonicus.  in  your  tender  little  hands. 
After  witnessing  Sardonicus.  the  masked 
monster,  indulge  his  passion  for  torture, 
mnvhem,  cruelty  and  general  low-down 
villainy,  you  have  the  opporlunilN  of  liter- 
ally deciding  the  fiend's  fate. 

This  can  be  done  via  Castle's  latest  audi- 
ence participation  innovation,  the  “Punish- 
ment Poll."  wherein  m»)viegoers  will  liter- 
ally get  a chance  lo  turn  “thumbs  down" 
on  Snrdonicus  so  he  can  get  his  just  des<‘rLs. 
Persons  of  lender  sensibilitie-  can  call  a 
hall  to  the  fiend's  agony  by  turning 
“thumbs  up."  Maj<»rity  rules,  of  course! 
.A  cute  aspect  of  the  “Punishment  Poll” 
is  that  it’s  all  done  in  the  dark  with  lumin- 
ous thumbs  activated  in  a s|iecial  “Adi- 
valor  Booth." 


IT’S  CASTLE-STYLE  DDXOFFICE 


ANOTHER  FRIGHTENING  “FIRST”  FROM  THE  SCREEN'S  NO.  1 SHOCK-MAKER! 


Producer  William  Castle,  always 
so  full  of  sweetness  and  light- 
and  fiendish  /V/cr/s-introduces  for 
the  first  time  in  motion  picture  history 
the  audience  “Punishment  Poll”! 


During  the  running  of  this  most  unusual  film,  you,  the 
movie  goer“—r/ffA7  in  your  thoatre  seaf  — • have  an  opportunity 
to  decide  the  fate  of  the  evil  Mr.  Sardonicus! 


COLUMBIA  PICTURES 

presents 


RONALD  AUDREY 


HOMOLKA-  LEWIS  • DALTON 

■ no  Gur  ROLFE  a.  Sordomcul 


DRIVE-INS! 

The  lighted  Activator  B«»olh  «*hould 
he  -el  up  near  the  concession  “land,  A 
•J0\6()  should  be  placed  at  the  boxoffiec. 
with  irif«»rn)ati«)n  on  the  Punishment  P<dl 
and  audienre  use  of  the  Activator  Booth. 
Punishment  Poll  cards  should  be  dis- 
tributed at  the  admissir>n  booth.  f)n  all 
drive-in  prints,  produrer-dimior  (Castle 
instructs  patrons  to  hold  their  Punishment 
Poll  car<ls  out  their  car  windows  when  the 
“poll"  is  being  taken. 


^ Ad  No.  301 — 330  Lines 

(including  imprint  space) 

ADVERTISING 
THAT  ATTRACTS 
ATTENTION! 


SHOWMANSHIP! 


Also  Available  As 


&l/tdomead 

slernng 

OSCAR  RONALD  AUDREY 

HOMOLKA-  LEWIS  - DALTON 

and6UYDp»|  pp  ^ ^ 

1 \V^l_l  l_  6S  Serdonicus 

I by  RAY  RUSSELL  P<odoced  and  O.recied  by  WILLIAM  CASTLE 

A WILLIAM  CASTLE  PRODUCTION 


A MAN  SO  EVIL... 
HIS  FACE 
COULD  STOP 
A HEARTI 


With  fiendish  glee,  Producer  William  Castle 
asks  you,  the  audience,  to  participate  in  the 
‘Punishment  Poll”  conducted 
.during  the  running  of  the  film! 

Right  in  your  theatre  seat,  you  have  an  opportunity 
to  decide  the  fate  of  Mr.  Sardonicus!  Vote  "Thumbs  Up” 
for  mercy  or  "Thumbs  Down"  for  no  mercy! 


740  Lines 

(including  imprint  space) 


Utility  Mat 
No.  I 

includes  the  following 
ods  and  publicity  scene 

• Ad  No  10! 

• Ad  No  102 

• Ad  No.  103 

• Ad  No.  104 

• Ad  No,  201 

• Ad  No  202 

• Ad  No.  204 

• Publicity  Mot  1-A 

• Publicity  Mat  2-A 


Ad  No.  402 — 728  Lines  (including  imprint  spoce) 


hment  Poll"  lets  you  decide 
: of  the  evil  Sardonicus! 


HOMOLKA  LEWIS  DALTON 
-*"ROLFE«w-~- 
.wtuwCkJM  AWIILIAM  CASTLE  PRODUCTION 


Ad  No.  204—98  Lines 


FOR  THE  FIRST  TIME  IN 
MOTION  PICTURE  HISTORY! 


Right  in  your  theatre  seat, 

YOU.  the  audience,  will  decide' 
the  fate  of  the  evil 

lWt.SaAdonict*i 

Vote  "thumbs  up"  for 
mercy,  or  "thumbs  down" 
for  no  mercy  in  the 
"Punishment  Poll" 
conducted  during  the 
running  of  the  film! 


Ad  No.  206—98  Lines 


Ad  No.  103—42  Lines 


During  the  "Punishment  Poll" 
• ^YOU  decide  the  fate  of 

T 


Right  in  your  theatre  seat, 


_ 7H/t. 

Sc>A(/<wiCUi 


‘ HOMOLKA  LEVVis  Cw!tON 


•ROLF£.=i.^.  - 


Ad  No.  101 — 16  Lines 


i pnooociiON 


Ad  No.  105  86  Lines 


All  advertising  material  in  this  pressbook,  as 
well  as  all  other  newspaper  and  publicity  ma- 
terial, has  been  approved  under  the  MPAA  Ad- 
vertising Code  as  a self-regulatory  procedure 
of  the  Motion  Picture  Association  of  America- 
All  inquiries  on  this  procedure,  which  is  voluntarily  sub- 
scribed to  by  the  major  motion  picture  companies,  may  be 
addressed  tO:  Advertising  Code  Administrator.  Motion  Pic- 
ture Association  of  America,  28  W.  44th  St.,  York  36,  N.Y. 


In  the  spirit  of  foul-play, 
Producer  William  Castle 
conducts  the  “Punishment 
Poll”  and  invites  you, 
the  audience— ng/t/  in 
your  theatre  seat— to 
decide  the  fate  of 


starring  OSCAR  RONALD  AUDREY 

HOMOLKA-  LEWIS  - DALTON 

.n.GUYROLFE..S..d.„,.. 


.....t,  RAY  RUSSELL  P.o,...,  b,  WILLIAM  GASILE  A WILLIAM  CASTLE  PRODUCTION 


Ad  No.  302—420  Lines  (including  imprinf  space) 


ANOTHER  FRIGHTENING  "FIRST"  FR 
THE  SCREEN'S  NO.  I SHOCK  MAKER 


A fiendish  innovation  from 
Producer  William  Castle!  Right  in 
your  theatre  seat-y^,  the  audience 
vote  for  mercy  or  no  mercy 


OSCAR  RONALD  AUDREY 

HOMOLKA  LEWIS  DALTON 
ana  GUY  R0LFE«  Sardonicus 

ll«n  b,  RAY  RUSSELL  Proax.a  «>k1  & b,  WILLIAM  CASTLE 

A WILLIAM  CASTLE  PRODUCTION 


during  the  “Punishment  Poll”! 


Yes,  you  are  offered  an  opportunity  to 
decide  the  fate  of  the  evil  Mr.  Sardonicus 
while  the  film  is  actually  being  shown! 


"OFFICIAL  BILLING- 


COLUMBIA  PrCTURES 


MR.  SARDONICUS 

OSCAR  HOMOLKA  • RONALD  LEWIS  • AUDREY  DALtON 


GUY  ROLFE 

OS  Sordonicus 

Writlm  by  RAY  RUSSELL 
Produced  ond  Directed  by  WILLIAM  CASTLE 

A WILLIAM  CASTLE  PRODUCTION 


Mot  2-A  Still  No.  14 


Miiskdl  III  hide  hie  Icrrifvinp  facial  ditiliirlioii.  (it.)  Hi.lfe  aa 
Sardiinioue  hitlerly  victis  the  iiimnntii-  rrlaliuneliiii  exieliiig  he- 
lv>een  Roiiuld  l^wis  and  Audre>  llallim  in  the  netr  V(  illiani 
(ia-tlc  horror  film.  "Mr.  Sardonii  ue,"  Oscar  ilnmolka  also  ••tiir« 
in  ihi*  Ciilumbia  release,  n story  of  ghouK  and  prnves  and  lorlure 
rhambers  deep  in  a medieval  Central  Ruri>|iean  casllr. 


(Guy  Rolfe) 

Guy  Rolfe,  who  played  a 
padre  unable  to  face  the  cold* 
blooded  killing  by  both  aides 
In  "Yesterday's  Enemy."  has 
an  altogether  different  type 
of  role  in  William  Castle’s  "Mr 
Sardonicus"  A Columbia  re- 
lease at  the  

Theatre,  the  new  horror  pic- 
ture finds  Rolfe  starring  In  the 
title  role  as  Sardonicus,  a man 
psychologically  and  physically 
scarred  by  his  memory  of  a 
ghoulish  deed. 

The  Sardonicus  role  called 
for  Rolfe  to  wear  a mask  dur- 
ing most  of  the  picture  to  hide 
horrible  facial  distortions  And, 
without  the  mask.  Guy  had  to 
undergo  extensive  and  painful 
makeup  to  attain  the  skull-Uke 
-trer  with  which  Sardonicus  was 
cursed  and  which  he  tries  to 
conceal  with  a mask 


(Ronald  Lewis) 

Ronald  Lewis,  handsome 
young  Welsh  actor,  makes  his 
American  motion  picture  debut 
In  William  Castle's  horror 
drama,  "Mr.  Sardonicus"  a Co- 
lumbia release  at  the 
Theatre  co-starring  Oscar 
Homolka.  Audrey  Dalton  and 
Guy  Rolfe  as  the  cruel  and 
cruelly  scarred  Sardonicus. 

Lewis'  acting  in  "Stop  Me 
Before  I Kill."  In  which  he 
wrestled  with  homicidal  im- 
pulses. and  in  "Scream  of 
Fear,"  when  he  conspired  to 
drive  a young  girl  mad,  con- 
siderably Impressed  Castle  who 
brought  the  young  Welshman 
to  Hollywood.  In  "Mr.  Sardoni- 
cus." Lewis  plays  a brilliant 
young  doctor  who  treats  a 
wealthy  man  who  has  been  em- 
bittered by  his  strange  and  ter- 
rifying affliction 


(William  Caslle) 

William  Castle,  movie  master 
of  the  macabre  who  has  set 
Hollywood  on  Its  ear  with  his 
succession  of  popular  horror 
thrillers,  seems  to  have  a sure- 
fire formula  for  success;  he 
concentrates  on  the  public 
Currently,  Castle's  latest  ven- 
ture Into  the  fanciful  and  the 
frightening  Is  "Mr  Sardoni- 
cus," Castle's  production  for 
Columbia  release  starring  Oscar 
Homolka,  Ronald  Lewis,  Audrey 
Dalton  and  Guy  Rolfe  as  Sar- 
donicus at  the  Theatre. 

From  the  very  Inception  of 
his  films.  Castle  concentrates 
his  efforts  on  winning  audi- 
ence approbation.  He  sticks 
with  a picture  from  the  germ- 
ination of  the  story  Idea  until 
it  actually  goes  into  the  the- 
atre, even  going  out  on  the 

films 

"When  I go  out."  the  canny 
Castle  says.  "I  talk  to  the  pub- 
lic, sell  popcorn  in  the  theatres, 
sell  tickets,  sit  In  the  audience 
as  well  as  meet  the  press  of  the 
nation.  " A sort  of  one-man 
opinion  poll.  Castle  thus 
gathers  valuable  information 
for  future  films  and  how  to 
exploit  them. 

"And  In  each  plctui'e,  there's 
a gimmick  which  Involves  the 
audience,"  he  says.  Audiences 
fondly  remember  Castle’s  "Em- 
ergo"  for  "The  House  on 
Haunted  Hilt,"  his  spine-ting- 
ling special  effects  for  "The 
Tlngler"  and  the  "fright  break  " 
for  "Homicidal."  "Mr  Sardoni- 
cus." loo,  has  one  of  Castle’s 
audience  "gimmicks."  And,  It  is 
i-eporied.  this  new  gimmick  is 
one  of  Castle's  best. 

Written  for  the  screen  by 
Ray  Russell.  "Mr.  Sardonicus" 
was  produced  and  directed  by 
Castle  for  Columbia  release 


(Review) 

William  Castle,  master  of  the 
macabre,  harks  bark  to  the 
great  horror  tradition  of 
"Frankenstein,"  "Dracula"  and 
"Phantom  of  the  Opera,  " with 
his  "Mr  Sardonicus,"  the  new 
Columbia  release  at  the 

. Theatre.  Tlie  produc- 
tion stars  Oscar  Homolka. 
Ronald  Lewis.  Audrey  Dalton 
and  Guy  Rolfe  as  Sardonicus 

Graves  reopened  by  ghouls, 
torture  chambers  in  a medieval 
castle  and  some  reptilian  hu- 

oiit  of  joint  as  their  physically 
scarred  persons,  are  among  the 
choicer  Items  served  up  In  this 
William  Castle  horror  film  And, 
m addition,  as  Castle  fans  have 
come  to  expect  and  to  enjoy, 
there  is  one  of  the  famed  Cas- 
tle entertainment  gimmicks,  an 
extra  entertainment  fillip  for 
"Mr  Sardonicus"  viewers,  such 
as  Castle  used  so  successfully 
m the  past  a Coward’s  Corner 
with  "Homicidal,"  a "real" 
ghost  with  "House  on  Haunted 
Hill, " his  spectral  viewers  with 
"13  Ghosts, " etc  This  one  too 
is  a duly 

Ray  Russell's  "Mr  Sardoni- 
cus" screenplay  deals  with  a 
ghoul  who  robs  his  father's 
grave  to  obtain  a winning  lot- 
tery ticket,  and  subsequently 
suffers  a hideous  physical  af- 
fliction A famed  young  doctor 
Is  persuaded  to  treat  the  afflic- 
tion and  effect  a cure,  other- 
wise, the  man's  wife,  the  doc- 
tor's former  love,  will  be  tor- 

Homolka  is  seen  as  Sardoni- 
cus' sadistic  servant;  Lewis,  a 
handsome  young  Welsh  actor, 
makes  his  American  motion 
picture  debut  as  the  doctor  and 
Miss  Dalton  Is  beautiful  as  the 
girl.  Guy  Rolfe  Is  superbly 
menacing  in  the  title  role,  and 
his  performance  undoubtedly 
will  earn  him  a considerable 
reputation  as  a purveyor  of 
screen  horror 

William  Casdc  produced  and 
directed  the  Columbia  release. 


(Opening  Notice) 
William  Castle's  "Mr,  Sar- 
donicus," a horror  drama  star- 
ring Oscar  Homolka.  Ronald 
Lewis.  Audrey  Dalton  and  Guy 
Rolfe  as  Sardonicus,  opens 

at  the 

Theatre.  The  Columbia  release, 
a William  Castle  production,  Is 
the  story  of  a man  who  suffers 
from  a strange  and  terrible  af- 
fliction after  ghoullshly  rob- 
bing a grave  "Mr  Sardonicus " 
was  written  for  the  screen  by 
Ray  Russell  and  produced  and 
directed  by  Castle 


(Oscar  Homolka) 
Noted  character  actor  Oscai 
Homolka  returned  to  Holly- 
wood to  star  as  a sadistic  ser- 
vant in  William  Castle's  "Mr 
Sardonicus."  The  Columbia  re- 
lease at  the 

Theatre  also  co-stars  Ronald 
Lewis.  Audrey  Dalton  and  Guy 
Rolfe  as  Sardonicus 


(General  Advance) 

In  the  tradition  of  such  great 
horror  films  ns  "Frankenstein." 
"Dracula  " and  "Phantom  of  the 
Opera. " now  comes  "Mr  Sar- 
donicus." a William  Castle  pro- 
duction for  Columbia  release 

Theatre.  Starred  In  the  horror 
drama  are  Oscar  Homolka, 
Ronald  Lewis.  Audrey  Dalton 
and  Guy  Rolfe  as  the  terrifying 
Sardonicus 

Just  as  Boris  Karloff  as  the 
monster.  Bela  Lugosi  as  Count 
Dracula  and  Lon  Chaney  as  the 
Phantom,  respectively  climbed 
to  screen  fame  in  the  above- 
mentioned  horror  masterpieces, 
so  Hollywood  observers  report 
that  Rolfe,  08  the  cruel  and 
cruelly -afflicted  Sardonicus 

will  leave  his  own  special 
horror  mark  on  contemporary 
film  audiences 

Castle,  a master  of  the  maca- 
bre. Is  said  to  have  put  to- 
gether a horror  package  which 
Includes  such  pleasantries  as 
ghoulish  activities  at  a re- 
opened grave,  torture  chambers 
In  a medieval  castle,  and  a 
beautiful  woman  threatened 
with  dlsfonning  surgery  The 
entire  film  Is  set  in  Central 
Europe,  famed  land  of  the 
most  frightening  of  film  horror 
stories 

Additionally.  "Mr  Sardoni- 
cus" has  another  of  Castle's 
built-ln  audience  gimmicks  to 
match  his  "fright  break  " In 
"Homicidal. " his  special  spec- 
tacles for  "13  Ghosts."  his 
"Emergo  " from  "The  Home  on 
Haunted  Hill"  and  his  "splne- 
tlngler " from  "The  Tlngler." 

Ray  Russell  penned  tlie 
screenplay  of  "Mr  Sardonicus" 
which  was  produced  and  di- 
rected by  William  Castle, 


Mot  I-A,  Still  No  R 20 
Dulloii  !<.  tluralei.rrl  hy 
viHr-lir  (>-.nr  llmm.llui  in  lliis 
siriic  fniiii  ihr  neu  VI  illiiun 
Cnstlr  liiirriir  film,  "Mr.  Snr- 
ilonii  ii»,"  Till'  in-w  (luliimbia 
rrlenie  al-.i  slais  HminM  l,i'wis 
amUJiu  Holfi-  lln-  ghmili-h 


MR.  SARDONICUS' 


CAST 


Krull 

Sir  Robert 

()s.ar  Ilumolka 

Mnude 

An.lrev  D.dh.n 

Father 

Mn.l.rnir  S.kolofl 

KIrnko 

Frika  Peters 

(Jirl 

Tina  Woo.hvar.l 

Mrs.  Higgins 

Conslamc  Cav.ndisl. 

Janku 

.....L  

EVmial.'.u  J.und 

2nd  Girl 

Il-e  Ilufkert 

\II..TI  ,rAni„ 


CREDITS 

Si  reeiiplin  by  Hin  Rii-sell;  l■■r■l^l  Ins  Novella;  I’roiluml  anil 
Dire,  led  b>  Uillium  C.xlte;  .^s.<iMaiil  l)ir<Tloi.  1(.  Kob.  M 
Ro-.-iil.anm,  .Narruli.m  by  William  C.istl.-;  Mii-i.-.  Von 
Dexter;  Hire.lEir  of  Pholojirupliy.  Burnell  <<u((i-v.  \>(  . 
.-\rl  l)irr(t..r.  Carv  O.I.II;  rilin  blilor.  I'.luin  Bivaiil. 
A.C.K.;  Set  I).-. ..rator,  Jani.-«  ,\1  Cro«.-;  Make  u|.  Su|..t- 
xiM.m.  lien  I.<ine.  ,S.M  Nmml  Supenisoi.  CbarU  J. 
Ki.e;  S.umd.  Jam.'-  /.  H.i-I.  r:  A-so.  lale  I’ro.lm.-r.  Dons 
Hollonay;  A William  Caslle  Pr.alueli..n.  \ (..lumbia 
R.-lejsr. 

STORY 

I Not  lur  Publi.  alioni  A fam.ms  Britisli  .loelor.  .sir  Koberl 
Carprave,  i«  culled  to  a me.lievul  Central  Eur.>|i.-  ensile  by 
.Mau.Ie,  hi-  f.irmer  loxe.  lo  treat  her  hui<bnn.l,  Baron  .''ni- 
duimu9.  who  wears  a mo-k  lo  hide  his  face,  now  paraly/e.j 
and  revinbliiiK  a priiming  -kull.  This  condiliuii  trsulle.l 
when  Sar.lnnii  ii«  hud  gh.oilislily  profane.l  lii«  fulhrr’s  grave 
to  oblaiii  a furluiie-w inning  l.ittcry  liekrl,  R.ilierl  eini.lovs 
a p-ych. .logical  Iri.k  to  fiee  Sardiini.ns  of  In-  nfflicti.iii. 
In  gratilude.  Sardonicus  signs  an  anmilmrni  of  Ins  marriage 
I..  Maude  and  p rniits  her  l.i  l.-ave  with  Roherl.  I h.'  doc|..r 
tells  Krull.  the  Bar.in's  sinister  servanl.  what  else  mu-t  be 
.lone  but  Krull  dclilieralelv  igii.ires  ihe  advice,  Torn  hv  liis 

are  now  locke.l  liahl  . , he  .ail  im  l.jrig.-r  speak,  eat  or  .liiiik 


Ad  No.  303 — S70  Lines  (including  imprint  spoce] 


/ 


WILLIAM  CASTLE  FAN  CLUB 

I Th(i<e  liorrnt  movie  rnlliu»iasli>  ndmire  William  Casde's  work  oiul  arc  members  of  ihe  W illiam  Cn*lle  Fun  Club.  ! 

• can  be  of  invaluable  help  in  ><>iir  campaign  mi  "Mr.  Sardonii ui>."  Coiilact  llu-m  iis  soon  n»  your  “Mr.  Snrduiiicus"  ■ 

• plavdale  is  set.  i 

{ • Ccl  rluh  nieiithen  lo  sfrte  as  junior  press  Ofienis  and  Jiilnliule  malrriai  to  rdifon.  hruiil  out  heralds,  placard  { 

• huUetin  hoards,  rlr.  ■ 

I • /lair  fan  <luh  mrmhers  fill  out  loinineiit  cards  niter  a sireeniiip  of  “Mr.  .S'ar</o/uVHi"  oi«/  imp  the  comments  ns  | 

i the  hosts  for  lohhy  display,  in  newspaper  ads  and  as  quotes  on  radio  and  leirfision.  t 

I • Orpaniie  “pitcinr  tall  chains’'  from  rluh  mrmhers  to  ihrir  non-inrinher  Irieiids  lo  puhlicne  “Mr.  Sardonicus."  • 

{ • Conduct  a contest  on  the  theme.  “II  h\  If  Castle  Is  My  d'avonle  I'roduccr  of  Movie  Horror  hhns  Like  { 

• M/r.  Sardontcus.' " Guest  tickets  to  the  u'tnner.y.  i 

{ For  furlhpr  information  on  W illiain  Castle  Fan  ( lulls  niiil  mi-mbershi|i  in  vour  area  write  to:  | 

I William  Castle  Fan  Club,  (^iluiiibiii  I’iclure'  Slinlio.  j 

{ 1 k’ftt  N.  Gower  Street,  Holhwood  2H.  (California.  { 


THE  STORY! 


"Sanlonii'us."  n story  b>  Ray  Russell  wlikli  appeared  in 
Playboy  Maga/me's  i'-siie  of  January.  I'Jfil.  i*  the  basis  for 
"Mr.  Siirdoniriis,"  the  film.  "Sardonii'iis"  and  other  storic' 
In  Riis'cll  hiivr  been  jiublished  as  a sofi-cover  book  by  Rallnn- 
line  Rooks.  The  front  cover,  in  i-olor.  has  an  original  title 
treatment  coupled  with  provmalive  art  work,  while  the  hack 
rover  reiuleis  the  complete  billing  and  carries  n production 
still  of  two  of  the  stars,  Ronald  l.e\vis  and  Guy  HoHe  (both 
illiistuled  above  I . In  addition,  there  will  be  n point  of  sale 
eolor  poster  on  the  “Keaii  the  Book.  See  the  Movie"  theme. 
Loiilait  the  local  di.slribiilor  of  Bullanline  Books  and  ariangc 
for  a lumpaipn  iiiduiling  tieliverv  truck  posters,  .md  displays 
.it  ret.iilers.  Work  the  following: 

• Provide  stills  Irani  the  picture  for  hook  window  use. 

• Make  up  a bookmark  jor  dislrihiilion.  usinf;  a one- 
column  presshook  mat. 

• .S'et  up  a walking  hook  bally. 


HORROR  ANGLES 

Emphasize  the  horror  and  shock  values  of  “Mr.  Saidonicua” 
in  a variety  of  ways,  stressing  that  here  is  a terrifying  new 
character  who  can  be  equated  with  “Frankenstein.'’  “The 
Vampire."  and  all  that  ghoulish  crew. 

• Hold  a Monster  .Matinee  for  the  kids,  iiilh  those  chil- 
dren who  most  closely  imitate  monsters  like  Franken- 
stein. Drariila,  Phantom  of  the  Opera  and  Mr.  .Sor- 
doriicus,  of  course,  awarded  prizes. 

• Nurse  in  attendance  handing  out  smelling  salts. 

• Eerie  cries  and  .screeches,  ideal  jor  thrillers  like  “Mr. 
Sardonicus,”  can  be  obtained  for  playing  over  p.a. 
system.  Order  Record  402R-A,  from  Thomas  J.  Valen- 
tino. Inc..  150  If’cst  d6lh  Street,  New  York  36,  N . 1 . 

• To  emphasize  the  mystery  and  horror  of  “Mr.  Sar- 
douicus"  bathe  lobby  displays  in  a green  light. 

TERROR  TEST 

An  evellent  visual  lobby  display,  testifying  to  the  shock  ele- 
ments of  “Mr.  Sardonicus,"  might  he  a plastic  cutaway  figure 
of  the  human  body,  easily  procurable  in  toy  and  novelty 
stores,  and  showing  the  liumoii  anatomy  and  organs  in  detail. 
The  rolloquiali'ins  of  fear  could  actually  be  visualized  on  the 
plastic  figure,  For  instance,  a lily  in  the  liver,  a chicken  in  the 
heart,  jelly  in  the  knees,  rubber  in  the  legs,  clams  in  hands, 
blue  in  the  lips,  water  in  the  blood,  etc. 

The  model,  equipped  witli  the  .ibove  visiintizalions  or  with 
ribbons  lending  from  the  aiiatumical  organs  to  ii  display 
board  containing  the  items  mentioned,  could  have  the  following 
sign:  "W'e  Challenge  You  To  See  W'illiam  Castle’s  'Mr.  Sur- 
dotiicus'  And  Not  Exhibit  The  Human  Fears  Shown  Here!" 


ELECTION  POSTER 

Timed  to  appear  well  before  your  city,  county  or  'late  elec 
locally — print  a "Mr-  Sardonicus"  I’uiiishtiieiit  Poll  poster 
or  slicker  for  di'lrihulioii  and  prominent  display  throughout 
your  situation.  Our  poster,  appearing  at  the  same  lime  as  civic 
posters  urging  citizens  to  vole  in  the  elections,  could  say:  “Be 
a Guild  Citizen!  Note  In  The  ‘Mr.  Sardonicus'  Punishment 
Poll!"  The  same  concept  could  be  developer!  via  a sample 
ballot  consisting  of  a facsimile  of  ihe  Punishment  Poll  card 
featuring  the  "thunihsup.  thumbs-down"  idea.  Have  pretty 
girls  hand  these  ballots  out  in  well-trafficked  areas. 

'mr:  pictures 

Capitalize  on  the  title,  “Mr.  Sardonicus."  for  a newspaper 
cmileat  reqiiC'liiig  llie  greiileal  niimiier  of  nmvie  lilies  enii— 
laining  “Mr."  Such  famous  titles  as  "Mr.  Lucky."  "Mr,  Deed* 
Goes  lo  Town."  "Mr  Smith  Goes  to  Washington."  "Mr. 
Blandings  Builds  His  Dream  House."  etc.,  are  examples.  Guest 
tickets  to  the  winners:  in  c.vse  of  ties.  a>k  tying  contestants  to 
write  a letter  in  2.S  words  or  less  as  to  wliv  lliey  want  to  swe 
".Mr,  Sardonicus." 

STREET  BALLY 

Send  a man  dressed  in  elegant  Phli  ceiiturv  costume  and  wear- 
ing a mask  through  the  busy  downtown  'treels  of  your  siluii- 
lioii.  Have  him  carrv  on  his  back  the  following  sign;  "I  Am 
‘Mr.  Sardonicus.'  Man  of  Mvstery.  If  You  Waul  to  Learn  Mv 
Evil  Secret,  See  ’Mr.  Sardonicus,'  Slate  Theatre  Now." 


SHOCK-SELL  m sardonicus’ 


• TEASER  TRAILER,  with  personal  message 

from  William  Cs'lle,  for  use  in  advance  of  regular  throlrc 
trailer  and  for  cross-plugs.  Order  teaser  trailer  from  your  Co- 
lumbia exchange. 

• THEATRE  TRAILER,  order  from  vour  Co- 
lumbia exchange. 

. TWO  TELOPS:  Style  A,  theatre  and  station 

identification.  Style  B,  tlicatre  advertising  only.  Price  S.S.OfI 
without  imprint:  $7.!j0  with  imprint;  S2.00  for  each  aildilionni 
slide  or  telop.  Specify  style  and  copy  desired  when  you  older 
direct  from  Qif  Title  Curd  Co..  247  W.  4filh  Si..  N.  Y.  ilfi,  N.  Y. 

• LOBBY  SPOT  RECORD,  for  oso  „„ 

theatre  p.  a.  system  during  show  breaks  and  via  out-front 
'peaker.  Can  nNo  be  used  in  Activator  Booth,  in  advonre  of 
playdale.  Order  from  Exploitation  Dept.,  Columbia  Pictures 
Corp,.  711  .Slh  Ave..  N.  Y.  22,  N.  Y. 


• RADIO  SPOTS,  plugging  "Mr.  Sardonicus."  llie 

Punishment  Poll  and  .Niiivator  Bootli.  Order  from  Exploil.ilion 
Deiil,,  Columbia  Pictures  Corp..  Til  !vth  .\ve..  N.  Y.  22.  N.  Y. 

• OPEN-END  INTERVIEW  with  producer 

Wiliiom  (’n.slle!  Mimeographed  seript  for  local  commentator. 
()r<ier  direct  from  Exploitation  Deparlmenl.  (kilumbin  Picture' 
(a>rp..  71 1 .ith  Avenue.  .\.  Y.  22,  N,  Y. 

• TV  TRAILERS,  ienluring  William  Ca.slle  explain- 
ing the  Puiiishmciil  Poll  and  Activator  Booth.  Order  friun  Ex- 
ploilalion  Depl-,  Cohiinhia  Piiliires  Corp..  711  .'jlh  Ave.,  N.  Y. 
22.  N.  Y 

• DISPLAYS:  Badge;  III.  Stieaimr:  1 7'  long,  SlA.nO 

each.  Valance:  Sl-fi.S  per  running  foot;  minimum  length.  lO-fuol. 
12  pennant  string:  :f0'  long.  $3. SO.  Bumper  'trip:  Sl.OO  each; 
ininimum  order  15.  Order  from  National  Flag  Co..  W(  \\  . 21st 
St..  N.  Y.  10.  N.  Y. 


• SIX  SHEET 

• THREE  SHEET 

• ONE  SHEET 

• INSERT  CARD 

• 2—22  X 2S's 

• SLIDE 

• EIGHT  11  X U's 

• TRAILER 

• WINDOW  CARD 

• UTIUTY  MAT 

• 40  X 60.  24  X 60 
24  X 82 

• FOUR  STILL  SETS 

ns  horizontelt.  2$  upoghls. 
prrttbssk  >«l,  an  i«0. 


ACCESSORIES 


‘PUNISHMENT  POIP  T 


ORDER  ACCESSORIES  FROM  YOUR  COLUMBIA  EXCHANGE 


Liit  Flap  for  Additional  Advertising, 
Publicity,  Cast,  Credits,  Story  and  Billing 


another  frightening  -FIRST'* 

FROM  THE  SCREEN  S 
NO.  1 shock-maker 


"Mr.  Sardomcm 
Pnniihment  Poll 

4 rn,t  s-a*  UP  for  kl£IKV>  f 


In  the  spirit  of  foul-play, 
Producer  William  Castle 
conducts  the  “Punishment 
Poll”  and  invites  you, 

the  audience— /-/g/?/  in 
your  theatre  seat—\o 

decide  the  fate  of 


starring  OSCAR  RONALD  AUDREY 

HOMOLKA-  LEWIS  • DALTON 

anaGUYRPil  FF  o , ■ 

I \Wl_l  L.  as  Sardonicus 

Written  by  RAY  RUSSELL  ■ Produced  and  Directed  by  WILLIAM  CASTLE 

A WILLIAM  CASTLE  PRODUCTION 


Ad  No.  205 — 220  Lines  (including  imprint  space) 


COLUMBIA  PICTURES 

presents 


7^. 


starring 

OSCAR  RONALD  AUDREY 

HOMOLKA  LEWIS  • DALTON 
.n,GUYROLFE.sS.rdon.co, 

Wr.tt«r.  RAY  RUSSEa  ProaucM  «nd  b,  WILLIAM  CASUE 
A WILLIAM  CASTLE  PRODUCTION 


Ad  No.  104 — 62  Lines 


Participate  in  the  “Punishment 


COLUMBIA 

PICTURES 


Right  in  your  theatre  seat,  you  decide 
the  fate  of  Mr.  Sardonicus  during  the 

“Punishment 
Poll”!'.  - 

A MAN  SO  EVIL... HIS  FACE  | 
COULD  STOP  A HEART! 

COLUMBIA  PICTURES  presents 

i 

A WILLIAM  CASTLE  PRODUCTION  g 


SUmngOSCARHOMOLKA'  RONALdLEWIS  AUDREyDALTON 


ano  Sardonicus 

Wntten  b/  Ray  RUSSELL  Produced  and  Directed  by  WILLIAM  CASTLE 


Ad  No.  102—32  Lines 


A WILLIAM  CASTlE  production 


A COLUMBIA  PICTURES  RELEASE 


Right  in  your 
theatre  seat. 


vote  "mercy”  or 
■'no  mercy" 


Ad  No.  203 — 82  Lines 


Ad  No.  202—60  Lines 


PRINTED  IN  U.  S.  A. 


An  interpretive  analysis  of  lay  ond  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regulorly. 
This  deportment  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releoses.  © is  for 
Cinemascope;  ® VistaVision;  ® Superscope;  ® Naturama;  ® Regalscope;  ® Techniroma. 
Symbol  y denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  releose,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


-H  Very  Good;  + Good;  — Fair;  — Poor;  = Very  Poor 


In  the  summory  is  roted  2 pluses,  — os  2 minuses. 


w 

*5: 

>* 

"ro 

O 

"a 

o »_ 

O o> 

V>  ^ 

-a 

^ S 
ts  z 

(Q 

£ 

X 

'Z 

E 

I'S 

E 

CQ 

Xtf 

> 

H 

XX 

a.  S 

ZO 

(7) 

za:|> 


X o:  E 


2506  ^Absent-Minded  Professor,  The 


(97)  Comedy  Drama  . . . 

BV 

2-27-61 

++ 

++ 

4+ 

++ 

-H- 

+ 

44 

13+ 

2550  ©Ada  (108)  © Drama  . . . 

MGM 

8-  7-61 

+ 

+ 

+ 

+ 

+ 

+ 

7+ 

2552  After  Mein  Kampf 

3+3- 

(74)  Semidoc'y  

8-14-61 

— 

+ 

2546  ©Alakazam  the  Great 

9+ 

(84)  Cartoon  Feature 

AlP 

7-17-61 

+ 

+f 

+ 

-H 

+ 

44 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

. ,20th-Fox 

4-17-61 

+ 

+ 

6+4- 

2514  ©All  in  a Night's  Work 

8+ 

(94)  Comedy  

Para 

3-27-61 

++ 

+ 

+ 

+ 

+ 

+ 

+ 

2509  Amazing  Mr.  Callaghan,  The 

(82) 

Adventure  Melodrama 

. . .Atlantis 

3-13-61 

1+1- 

2562  Anatomy  of  a Psycho  (75)  D 

r SR 

9-18-61 

— 

1— 

2524  Angel  Baby  (97)  Drama  . 

AA 

5-15-61 

++ 

■H- 

+ 

+ 

8+2- 

2548  Anna's  Sin  (86)  Drama 

English-dubbed 

7-24-61 

2+2- 

2549  Armored  Command  (99)  War 

Dr AA 

8-  7-61 

+ 

+ 

H- 

3+1- 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  . . . 

MGM 

4-24-61 

+ 

+ 

4+ 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VitaScope. 

. Filmgroup 

7-  3-61 

+ 

1+ 

— B — 

2545  Battle  at  Bloody  Beach.  The 


(SO)  © War  Drama 20th-Fox 

7-17-61  + 

+ 

+ 

±: 

Hh 

7+4- 

2517  Behind  the  Mask  (85)  Dr Showcorp 

4-24-61  + 

1+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus 

4-24-61  ± 

+ 

2+1- 

2531  Beware  of  Children  (80)  Com AlP 

6-  5-61  -t- 

+ 

+ 

rh 

4+1- 

2526  ©Beyond  All  Limits  (100)  Dr Omat 

5-15-61  -H- 

2+ 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 

8-28-61  + 

+ 

+ 

+ 

+ 

+ 

7+1- 

2528  ©Big  Show,  The  (113)  © Dr.  20th-Fox 

5-22-61  44 

+ 

+ 

44 

+ 

44  10+1- 

2520  ©Bimbo  the  Great  (87)  Circus  Dr.  ..WB 

5-  1-61  + 

+ 

— 

— 

5+5- 

2566  Black  Pit  of  Dr.  M (71)  Ho UPRO 

8-  2-61  ± 

1+1- 

2504  Black  Sunday  (84)  Horror  Dr AlP 

2-20-61  + 

+ 

+ 

44 

44 

+ 

+ 

9+ 

2516  Blast  of  Silence  (77)  Drama  U-l 

4-17-61  + 

44 

+ 

7+3- 

2560  ©Blood  and  Roses  (74)  ® Dr.  ..Para 

9-11-61  ± 

+ 

5+4- 

2566  Boy  Who  Caught  a Crook  (72)  Ac.  ..UA 

10-  2-61  + 

1+ 

2543  Brainwashed  (78)  Dr AA 

7-10-61  ± 

44 

44 

+ 

+ 

7+1- 

2568  ©Breakfast  at  Tiffany's  (115)  C’y  Para 

10-  9-61  44 

+ 

4+ 

+ 

6+ 

2554  Bridge  to  the  Sun  (112)  Drama..  MGM 

8-21-61  44 

+ 

+ 

41- 

+ 

7+ 

2534  ©By  Love  Possessed  (116)  Drama....  UA 

6-12-61  + 

+ 

+ 

+ 

+ 

8+2- 

— c — 

2512  ^Canadians,  The  (S5)  © Dr.. -20th-Fox 

3-20-61  ± 

— 

+ 

+ 

+ 

6+4- 

2495  ©Carthage  in  Flames  (93) 

® Spectacle  Drama  Col 

1-23-61  ± 

+ 

7+6- 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA 

S-14-61  ± 

+ 

2+1- 

2497  Circle  of  Deception  (100)  Dr.  20th-Fox 

1-30-61  + 

++ 

44 

+ 

+ 

8+1- 

2558  Claudelle  Inglish  (99)  Dr WB 

9-  4-61  ± 

ib 

+ 

+ 

6+4- 

2550  Cold  Wind  in  August  (80)  Dr...Aidart 

8-  7-61  + 

+ 

+ 

+ 

6+2- 

2544  ©Come  September  (112)  © Com...  U-l 

7-10-61  44 

+ 

44 

44 

44 

44 

44 

13+ 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

8-  7-61  + 

1+ 

2494  ©Cry  for  Happy  (110)  © Com Col 

1-16-61  + 

+ 

+ 

44 

44 

rt 

+ 

9+1- 

2521  Cry  Freedom  (90)  Dr Parallel 

5-  8-61  ± 

+ 

+ 

+ 

4+1- 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  U-l 

5-  8-61  44 

44 

44 

+ 

+ 

8+ 

— D— 

2528  ©David  and  Goliath  (93) 


@ Biblical  Spectacle  . 

, . .AA 

5-22-61  + 

+ 

44 

+ 

±2 

± 8+3- 

2559  Day  the  Sky  Exploded,  The 

(80)  Science-Fiction  . 

Excelsior 

9-11-61  + 

1+ 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation  . . . 

20th-Fox 

3-20-61  44 

+ 

+ 

If 

±: 

++ 

+ 10+1- 

2514  ©Dead  One,  The  (70)  Horror  . . . 

. . .SR 

4-  3-61  ± 

1+1- 

2535  ©Deadly  Companions,  The 

(90) 

Panav’n,  Western  

. Pathe-Arnerica 

6-12-61  44 

+ 

44 

+ 

6+ 

2547  Dentist  in  the  Chair  (84) 
2564  ©Devil  at  4 O’clock,  The 

Com. . . . 

■ Ajay 

7-24-61  44 

+ 

44 

6+1- 

(127)  Adv.  Dr 

. .Col 

9-25-61  44 

44 

44 

+ 

8+ 

2508  ©Don  Quixote  (110)  Classic  Dr.. 

.MGM 

3-  6-61  44 

44 

44 

— 

44 

44  10+1- 

2499  Dondi  (80)  Comedy  

. .AA 

2-  6-61  ± 

±2 

+ 

5+4- 

2527  ©Dr.  Blood’s  Coffin  (92) 

Ho 

. .UA 

5-22-61  — 

— 

+ 

2^ 

± 4+5- 

— E— 

2490  ©Exodus  (212)  Super-Panavision  70 


Drama 

UA 

12-26-60  44 

44 

44 

44 

44 

44 

44  14+ 

2562  Explosive 

Generation,  The 

(90) 

Dr 

— F — 

UA 

9-18-61  + 

+ 

+ 

44 

6+1- 

2520  Fabulous 

World  of  Jules  Verne,  The 

(81) 

Novelty  Adv 

.WB 

5-  1-61  44 

+ 

+ 

+ 

+ 

44 

44  10+ 

2542  ©Fanny 

(133)  Com.  Dr.  . 

. . .20th-Fox 

7-  3-61  44 

44 

44 

44 

44 

44 

+ 14+ 

2557  Fast  Set, 

The  (84)  Comedy 

Audubon-SR 

9-  4-61  ± 

1+1- 

2526  ©Ferry  to  Hong  Kong  (103) 


© Adventure  Drama  

20th-Fox 

5-15-61  + 

— 

+ 

— 

+ 

3+2- 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  

. 20th-Fox 

4-  3-61  + 

+ 

t: 

+ 

+ 

7+3- 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 

6-  5-61  + 

— 

2^ 

+ 

it 

di 

5+4- 

2507  Five  Guns  to  Tombstone  (71) 
2563  Flight  That  Disappeared,  The 

W’n  ..UA 

3-  6-61  ± 

± 

+ 

it 

6+5- 

(72)  Science-F’n  

UA 

9-25-61  + 

2±^ 

2^ 

44 

t; 

7+4- 

2538  Follow  a Star  (102)  Comedy 

. . . .Zenith 

6-19-61  ± 

— 

+ 

ti 

3+3- 

2498  Foxhole  in  Cairo  (68)  Dr.  . . . 
2548  ©Francis  of  Assisi  (105)  © 

Para 

1-30-61  + 

44 

— 

+ 

— 

7+4^ 

Religious  Drama  

.20th-Fox 

7-24-61  44 

zt: 

+ 

44 

+ 

+ 

44 

10+1- 

2495  French  Mistress.  A (91)  Com...F-A-W 

1-23-61  ± 

+ 

+ 

+ 

+ 

5+1- 

2507  Frontier  Uprising  (68)  W'n 

UA 

3-  6-61  + 

+ 

2^ 

+ 

-1- 

6+3- 

— G— 

2523  Gambler  Wore  a Gun,  The  (67) 

W’n.  UA 

5-15-61  ± 

it 

zh 

4+4- 

2531  Get  Outta  Town  (65)  My. . .Sterling  Wld 

6-  5-61  ± 

1+1- 

2533  ©Gidget  Goes  Hawaiian  (102) 

C/M.  .Col 

6-12-61  + 

— 

+ 

+ 

44 

44 

+ 

8+1- 

2542  ©Girl  in  Room  13,  The  (79) 

. . . . Astor 

7-  3-61  + 

1+ 

2563  Girls  on  the  Run  (64)  Mys.  . 
2495  ©Go  Naked  in  the  World 

. . . .Astor 

9-25-61  ± 

1+1- 

(103)  © Drama  

MGM 

1-23-61  + 

■ff 

+ 

44 

+ 

tl 

9+2- 

2544  Goodbye  Again  (120)  Dr 

UA 

7-10-61  + 

+ 

44 

44 

+ 

2^ 

44 

10+1- 

2498  ©Gorgo  (76)  © Adv.  Dr.  . . 

MGM 

1-30-61  4t 

+ 

+ 

+ 

44 

9+2- 

2481  Great  Impostor,  The  (112)  Dr U-l 

11-28-60  44 

44 

+ 

44 

44 

44 

+ 

12+ 

2560  Great  War,  The  (118)  Drama  . 

. . . Lopert 

9-11-61  + 

2^ 

44 

+ 

44 

7+1- 

2540  Green  Helmet,  The  (88)  Ac... 

MGM 

6-26-61  + 

~ 

+ 

+ 

±: 

6+4— 

2556  ©Greyfriars  Bobby  (91)  Drama  . . BV 

8-28-61  44 

+ 

44 

+ 

44 

s+ 

2529  Gun  Fight  (62)  Western  . . 
2533  ©Guns  of  Navarone,  The  (157) 

UA 

5-29-61  ± 

+ 

+ 

— 

4+3- 

© War  Adventure  

Col 

6-12-61  44 

44 

44 

44 

44 

44 

44 

14+ 

— H — 

2515  Hand,  The  (61)  Melodrama 

AlP 

4-17-61  + 

1+ 

24881  Hand  in  Hand  (75)  Dr 

2487  ©Herod  the  Great  (93)  ® 

Col 

12-19-60  + 

44 

44 

44 

tt 

44 

44 

13+ 

Costume  Spectacle  

AA 

12-19-60  + 

2t. 

+ 

+ 

2^ 

6+3- 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

. . . . Cont’l 

3-27-61  -4 

+ 

+ 

+ 

4+ 

2535  Hitler’s  Executioners  (78) 

Documentary  

. . Vitalite 

6-12-61  ± 

44 

3+1- 

2539  Homicidal  (87)  Mys 

2546  ©Honeymoon  Machine  (87) 

Col 

6-26-61  + 

+ 

+ 

+ 

44 

+ 

+ 

9+ 

© Comedy 

MGM 

7-17-61  44 

+ 

+ 

44 

44 

44 

+ 

11+ 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2-27-61  + 

44 

+ 

44 

44 

+ 

10+ 

2530  ©House  of  Fright  (80)  C Ho.. 

AlP 

5-29-61  + 

2^ 

+ 

it 

5+3- 

2565  Hustler,  The  (134)  © Drama. 

.20th- Fox 

10-  2-61  + 

+ 

+ 

44 

44 

7+ 

2556  Invasion  Quartet  (87)  Com-I 

Dr..  .MGM 

8-28-61  ± 

+ 

+ 

+ 

-f- 

6+2- 

2481  Jazz  Boat  (96)  © Dr/Music 

Col 

11-28-60  + 

+ 

4+2- 

— K — 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama 

AA 

6-26-61  + 

+ 

it 

44 

+ 

+ 

+ 

8+1- 

2536  ©King  in  Shadow  (78) 

Historical  Dr 

. Exclusive 

6-12-61  + 

1+ 

2507  ©Konga  (90)  Horror  Drama  . 

AlP 

3-  6-61  44 

+ 

it 

+ 

44 

8+2- 

— L — 

2533  ©Ladies  Man,  The  (106)  Com 
2561  ©Last  Rebel,  The  (83) 

Para 

6-12-61  4f 

it 

+ 

+ 

t1 

+ 

9+2- 

Adv.  Dr Sterling  World 

9-18-61  + 

1+ 

2532  ©Last  Sunset.  The  (112)  W’n.. 
2529  Last  Time  1 Saw  Archie,  The 

U-l 

6-  5-61  44 

it 

+ 

+ 

+ 

+ 

9+2- 

(98)  Comedy  

UA 

5-29-61  + 

+ 

it 

44 

+ 

+ 

7+1- 

2505  League  of  Gentlemen,  The  (113) 

Comedy- Drama  

. Kingsley 

2-27-61  44 

44 

44 

44 

+ 11+ 

2563  Lisette  (83)  Action 

. Medallion 

9-25-61  — 

1- 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  

Filmgroup 

10-  3-60  4- 

+ 

2+ 

2502  Long  Rope,  The  (61)  © W'n. 

.20th-Fox 

2-13-61  + 

44 

+ 

+ 

7+2- 

2513  Look  in  Any  Window  (87)  Dr.. 

AA 

3-27-61  + 

— 

2±_ 

it 

— 

4+6- 

2549 ©Loss  of  Innocence  (99)  Dr.. 
2534  ©Love  in  a Goldfish  Bowl  (87) 

Col 

8-  7-a  44 

+ 

+ 

44 

+ 

44 

9+ 

Comedy/Songs  

MGM 

6-12-61  + 

it 

it 

+ 

- 

+ 

6+4- 

—Mr— 

2524  Mad  Dog  Coll  (88)  Ac  Dr 

Col 

5-15-61  + 

+ 

2t. 

+ 

+ 

it 

7+3- 

2552  ©Magic  Boy  (75)  Cartoon  Feature..  MGM 

8-14-61  44 

+ 

+ 

+ 

44 

7+ 

2512  Mailbag  Robbery  (70)  Ac 

3-20-61  + 

1+ 

2541  Man  in  the  Moon  (98)  Com... 

Trans-Lux 

7-  3-61  + 

+ 

+ 

+ 

+ 

44 

7+ 

2562  Man-Trap  (93)  Ac  Dr 

9-18-61  + 

2^ 

+ 

3+1- 

BOXOFFICE  BookinGuide  Oct.  16,  1961 


17 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  'H  is  rated  2 pluses,  — as  2 minuses. 


e 

a 

A 

Vk 

oxoffice 

arrison’s 

eports 

OJ 

ilm  Daily 

ollywood 

eporter 

lagazine 

arents’ 

^ 5 1 
S *co  1 

O 

tr 

CD  X {£ 

> 

! u.  !XX  So. 

:zo ! 

■H-  Very  Good;  Good;  — Fair;  — Poor;  — Very  Poor. 


2545  ©Marines.  Let's  Go  (104)  © 

Service  comedy 20th-Fox  8-21-61  ± ± 

2546  Mary  Had  a Little  (83)  Comedy UA  7-17-61  ± ± 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  AlP  5-15-61  -H-  -H- 

2532  Matter  of  Morals.  A (90) 

Drama  UA 

2518  Mein  Kampf  (121)  Documentary  Col  4-24-61  -f  -H- 

2504  ©Mighty  Crusaders,  The  (87)  © 

Spectacle  Falcon-SR  2-20-61  ± 

2523  ©Minotaur.  The  (92)  © Adv UA  5-15-61  + ± 

2537 ©Misty  (92)  © Youth  Classic  20th-Fox 
2535 ©Morgan  the  Pirate  (93)  © Adv.  MGM 
2538  Most  Dangerous  Man  Alive  (82)  SF  Col  6-19-61  -f  — — 

— N— 

2543  Naked  Edge.  The  (102)  Susp.  Or.  UA 
2545  Naked  Road,  The  (74)  Melo.  . .Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO  5-  1-61  ± 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat  8-21-61  + 

2536  ©Nikki.  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV  6-12-61  -f 


± + ± 
- + - 


± 6+5- 
3+4- 


4+  ++  -H-  + 12+1- 


6-  5-61  + + + + + + ± 7+1- 

+ + -H-  -H-  9+ 


+ 


1+2- 

4+3- 


6-19-61  ++  + + -H-  -H-  -H-  +f  12+ 

6- 12-61  + + + + ± ± ± 7+3- 

± — — 2+5- 

7- 10-61  -H-  ± + -H-  + ■+  ++  11+1- 

7-17-61  — 1- 


1+1- 


1+ 


2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2514  ©One-Eyed  Jacks  (141)  (g)  Dr. . . Para 

2555  One  Plus  One  (114)  Dr SR 

2510  Operation  Bottleneck  (78)  Ac UA 

2554  Operation  Camel  (74)  Serv.  Comedy.  .AlP 

2509  Operation  Eichmann  (92)  Drama....  AA 

— P — 

2523  Ji^Parent  Trap,  The  (124)  Comedy  BV 

2566  Paris  Blues  (98)  Drama/Jazz UA  10-  2-61  +- 

2510  ©Parrish  (137)  Drama  WB  3-13-61  ff 

2509  Passport  to  China  (75)  Ac Col  3-13-61  + 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama  U-l  5-  1-61  ± 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv Crest-SR  9-11-61  + 

2567  ©Pirates  of  Tortuga  (97)  © Adv  20-Fox  10-  9-61  + 
2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  AlP 

2519  4^©Pleasure  of  His  Company,  The 

(114)  Comedy  Para 

2501  Police  Dog  Story  (61)  UA 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AlP 

2511  ©Posse  From  Hell  (89)  Wn  U-l 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 


5-22-61  4+  ± + 4+  +.  +. 

3-27-61  44  44  44  44  44  + 

8-28-61  ± ± + + 

3-13-61  + ± ± + 

8-21-61  ± 

3-13-61  44  + _ 44  ± 

5-15-61  44  44  + 44  44  44 


+ + 


+ 


8-14-61  + 

5-  1-61  4+ 

2- 13-61  + 

4-  3-61  4+ 

5-  8-61  44 

3- 20-61  It 


44  ± + 4+  + 
± + 

± ± + 


+ + + 44 
+ + 44  44  44 


44  + 44  + ± 

+ 

+ + + 44 


5-29-61  44  + 


41- 


3-  6-61  i 


9-18-61  + 
4-  3-61  44 


2561  Queen  of  the  Pirates  (80) 

© Sea  Adv.  (Eng-dubbed) Col 

2516  Question  7 (110)  Dr DeRochemont 

— R— 

2516  Raisin  in  the  Sun,  A (128)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr IFD 

2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  Times 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

g Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  MGM 

2568  Risk,  The  (81)  Drama  Kingsley  10-  9-61  + 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit- Brenner 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 
2557  Rommel's  Treasure  (85)  Ac. ..  Medallion 
2564  Ruffians,  The  (86) 

Susp.  Or.  (Eng-dubbed)  Ellis 


± 44 


4-  3-61  44  44  44 

8- 14-61  ± 

9- 25-61  sir  ± 

5-  8-61  44  + + 

5-29-61  + ± 
5-15-61  + — ± 
5-  1-61  + 41-  + 


3-20-61  ± 

5-15-61  44  + + 
9-  4-61  + 


44  44 


+ 


+ 


9-25-61  + 

— S 

2506  Sanctuary  (90)  © Drama 20th-Fox  2-27-61  + + + 4f  + -(--)-g_}. 

2558  Sand  Castle,  The  (70) 

True-Life  Fantasy  ...  DeRochemont  9-  4-6144 
2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont'l  4-17-61  + 44 

2464  ©Savage  Innocents,  The  (89) 

® A'**-  O'- 9-26-60  +■  +f  + +.  +f  + ± 

2551  Scream  of  Fear  (81)  Susp.  Dr Col  8-14-61+  + + + 

2567  Secret  of  Deep  Harbor  (70)  Or.  ..UA  10-  9^61  ± ± 


44 

+ 

9+ 

44 

44 

12+1- 

+ 

44 

13+ 

5+3- 

— 

4+3- 

1+1- 

+ 

+ 

8+2- 

44 

44 

13+ 

5+ 

+ 

44 

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1+ 

2+1- 

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44 

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8+ 

44 

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5+ 

44 

44 

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44 

+ 

8+ 

— 

3+5— 

"2  .a 


2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM  8-  7-61  + 

2511  Secret  Partner,  The  (91)  My MGM  3-20-61  + 

2513  Secret  Ways,  The  (112)  Dr U-l  3-27-61  + 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  AA  5-  8-61  44 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  U-l  9-18-61  + 

2516  Shadows  (87)  Drama  Lion  Int'l  4-17-61  + 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l  5-  8-61  + 

2539  Silent  Call,  The  (63)  C Dr..20th-Fox  6-26-61  ± 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor  7-24-61  + 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB  2-27-61  4+ 

2504  Sins  of  Youth  (82)  Dr Janus  2-20-61  ± 

2528  Snake  Woman,  The  (68)  Horror  . . . . UA  5-22-61  it 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox  2-13-61  — 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y 20th-Fox  5-29-61  44 

2650  ©Splendor  in  the  Grass  (124)  Dr,..WB  9-11-61  44 

2525  ©Steel  Claw,  The  (96)  Ac WB  5-15-61  it 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col  6-12-61  + 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor  9-  4-61  ± 

2568  ©Susan  Slade  (116)  Drama WB  10-  9-61  ± 

— T — 

2539  yi©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l  6-26-61  + 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ....President  4-17-61  + 
2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used) . . . . UA  8-28-61  + 

2514  Terror  of  the  Tongs,  The  (80)  Ac Col  3-27-61  + 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM  7-10-61  + 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc  6-12-61  it 

2559  Three  on  a Spree  (83)  Comedy  UA  9-11-61  + 

2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama MGM  9-  4-61  + 

2542  Time  Bomb  (92)  Suspense  Dr AA  7-  3-61  + 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l  1-30-16  + 

2510  ^©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox  3-13-61  + 

2541  Trouble  in  the  Sky  (76)  Action-Dr. ..  U-l  7-  3-61  ± 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley  7-24-6144 

2544  20,000  Eyes  (61)  © Dr 20th-Fox  7-10-61  + 

2525©Two  Loves  (100)  © Drama  MGM  5-15-61  44 

2538  ©Two  Rode  Together  (109)  Dr CU>I  6-19-61  44 

2501  Two-Way  Stretch  (87)  Com Showcorp  2-13-61  + 

2565  Two  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  Embassy  10-  2-61  44 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col  2-27-61  + 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox  7-17-61  44 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  Sutton  8-21-61  + 

— V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox  6-26-61  + 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Ad. enture  Col  5-22-61  ± 

2515  Watch  Your  Stern  (88)  Com Magna  4-  3-61  + 

2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr UA  10-  9-6144 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA  6-  5-61  =t 

2484  ©Where  the  Boys  Are  (99)  © Com.  MGM  12-  5-60  44 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox  6-19-61  + 

2565  Wild  Youth  (73)  Dr Cinema  Assoc  10-  2-61  — 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l  3-  6-61  lii 

2553  ©World  by  Night  (103) 

A survey  of  world  night  spots.... WB  8-21-61  + 
— XYZ— 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  UA  7-24-61  ± 

2555  Young  Doctors,  The  (102)  Dr UA  8-28-6144 

2518  Young  Love  (80)  Drama Exclusive  4-24-61  + 

2517  Young  Savages,  The  (103)  Dr UA  4-24-61  44 


O ^ >, 


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— I p V I £ >* 

i 

u.  |x  oc  la.  S Iz  o , CO 


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± + + ± 5-(-2- 

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8 


BOXOFTICE  BookinGuide  ::  Oct.  16,  1961 


Driv4 

•'nte' 


igleX 
5od  r| 
V 


Gre 


Feature  productions  by  company  in  order  of  releose.  Running  time  is  in  parentheses.  © is  for  CinemaScope; 
® Vistavision;  ^ Superscope;  (S)  Naturama;  (g>  Regalscope;  ® Techniromo.  Symbol  ^ denotes  60X0FF1CE 
Blue  Ribbon  Award;  O color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
Rey  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Oeaturi  chart 


ALLIED  ARTISTS  | ti 

AMERICAN  INTI  | H 

COLUMBIA  1 ti 

M-G-M  1 

Portrait  of  a Sinner 

(96)  D..507 

Nadja  Tiller.  Tony  Britton, 

William  Bendlx 

Black  Sunday  (84)  ...Ho. 602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  ...D  .523 

John  Gregson.  Sybil  Thorndike 

Passport  to  China  (75)  ...  Ac.  .527 
Richard  Basehart,  Lisa  Gastoni 

©Carthage  in  Flames  (93) 

® Ad.. 528 

Anne  Ileywood,  Jose  Suarez 

Village  of  the  Damned  (77)  Ho.  . 109 
George  Sanders,  Barbara  Shelley 

©Gorgo  (76)  Ad.  105 

Bill  Travers,  Vincent  Winter 

Dondi  (80)  C..6102 

David  Janssen,  Patti  Page, 

David  Korey 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer.  Ruta  Lee. 
Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho  . 601 

Derek  Bond.  Ronald  Lee  Hunt 

©Konga  (90)  © Ho.. 603 

Michael  Gough,  Jess  Conrad. 

Margo  Johns 

©Cry  for  Happy  (110)  (g)  CD.. 529 
G.  Ford,  Miiko  Taka.  D.  O’Connor 

Underworld.  U.S.A.  (99)  Cr.525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey.  Shirley  Jones 

©Cimarron  (147)  © . . . . D . . 108 
Glenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  . .D  . .115 
Stewart  Granger,  Haya  Hararcct 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80)  . C . 606 
Leslie  Phillips,  Geraldine  .McElwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . D.  .533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(SO)  Ac..  530 

Geoffrey  ’Tonne,  Christoper  Lee 

Angel  Baby  (97)  D..6105 

Joan  Blondell,  George  Hamilton. 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  (©  Bib  D..6106 

Orson  Welles,  Ivo  Payer, 

I’ierre  Cressoy 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (74)  ....C..605 
Nora  Hayden,  Louise  Rcnard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday.  B.  Hayward 
Five  Golden  Hours  (90) . . . D . . 539 
Ernie  Kovaes,  Cyd  Oharisse 
Stop  Me  Before  1 Kill 

(93)  © D . .535 

Claude  Dauphine,  Diane  Cilento 

Mein  Kampf  (121)  Doc.  .538 

©Warrior  Empress  (87) 

(g)  Ad . . 524 

Kerwin  Mathews.  Tina  l/ouise 

©Atlantis,  the  Lost 

Continent  (90)  Ad  . 113 

Joyce  Taylor,  Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  Uiurence  Harvey. 
Jack  Hawkins 

King  of  the  Roaring  20's 

(106)  Cr..6107 

David  Janssen,  Diane  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  (ilalre  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bron.son, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho.. 540 

Glenn  Corbett.  Patrieia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac.  541 

Ron  Randell,  Debra  Paget, 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac..  119 
David  Janssen,  Joyce  Taylor. 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
Bill  Travers,  Ed  Begley. 

Nancy  Walters 

Armored  Command  (99)  . . Ac . .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (84)  An  . 608 
Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trickett 
©The  Guns  of  Navarone 

(157)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  0D..602 

J.-imes  Stewart,  Richard  Widmark, 

Shirley  Jones,  Linda  Cristal 

©Morgan  the  Pirate 

(93)  © Ad.  120 

Steve  Reeves,  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlen,  Jin*  Hutton 

©Magic  Boy  (75)  An.. 107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun,  Patrieia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho. 609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 
Ralph  Jleeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeves,  Georgia  Moll 

Twenty  Plus  Two  (102) . . My.  .6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Moorchead 

Scream  of  Fear  (81)  D..605 

Susan  Strdsberg,  Uonald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  Arnall 

©A  Thunder  of  Drums 

(97)  © 0D..201 

Kichard  Bonne,  Geo.gc  Hamilton, 
Luana  Batten 

Too  Hot  to  Handle  ( • . ) D . . 
Jayne  Mansfield,  Leo  Genn 

©The  Devil  at  4 O’clock 

(127)  D..607 

Spencer  TYacy,  Frank  Sinatra 
©Loss  of  Innocence  (99)..  D..  608 
K.  More,  D,  Darrieux,  S.  Y'ork 

Weekend  With  Lulu  (91) C.  .609 

Leslie  Phillips.  Rob’t  Monkhouse 

Queen  of  the  Pirates 

(80)  ® Ad.. 604 

Gianna  Xlaria  Canale,  M.  Serato 

Bridge  to  the  Sun  (112)  ..D..12 
Carroll  Baker,  James  Shigeta 

Invasion  Quartet  (87) . . . . CD  . 203 
Bill  Travers.  Spike  Milligan 

©Guns  of  the  Black  Witch 

(..)  (g)  Ad.. 610 

Don  Megowan,  Silvana  Pampanini 

©Lost  Battalion  (..)  Ac.. 611 

Leopold  Salcedo.  Diane  Jergens 

Mr.  Sardonicus  (90)  611 

Oscar  Homolka,  Guy  Rolfe 

Valley  of  the  Dragons  (79).... 612 
Sean  McClory 

Everything’s  Ducky  (80)  ....610 

Mickey  Rooney,  Buddy  Hackett 

©Colossus  of  Rhodes 

(.  .)  ® Ad.  .204 

Rory  Calhoun,  Lea  Massari 

©Bachelor  in  Paradise 

(..)  © C..205 

Bob  Hope.  Lana  ’I'urner,  Janis  Paige, 
Jim  Hutton,  Paula  Prentiss 

PARAMOUNT 


©Woi'ld  of  Suzie  Wong 

(126)  D.. 

William  Hoideii,  Nancy  Kwan. 
Sylvia  Synis 

©The  Savage  Innocents 

(89)  ® D . . 

Anthony  Quinn,  Yoke  Tani, 
Anna  May  Wong 


6008 


6004 


O 


©All  in  a Night's 

(94)  

Shiiley  MacLaine. 
Cliff  Robertson 


Work 

C. .6010 

Dean  Martin. 


> 

*U 

PO 


©One-Eyed  Jacks  (141)  0D..6014 
Marlon  Brando,  Karl  Malden, 
Katy  .lurado,  Pina  Pellicer 


ove  in  a Goldfish  Bowl 

:S8)  © C/M..  6018 

immy  Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUGUST 


y©The  Pleasure  of  His 
Company  (115)  .... 
Fred  Astaire,  Bebbie 


CD.  .6017 
Reynolds 


©The  Ladies  Man  (106)  . .C  . .6015 
Jerry  Lewis,  Helen  Traiibel 

©On  the  Double  (92)  ® C.  .6016 
Danny  Kaye,  Dana  Wynter 


jBlood  and  Roses  (74)  ® D.  .6101 
Mel  Fener.  Annctlc  Vadim. 

Elsa  Martinelli 

an-Trap  (93)  D..6102 

Jeffrey  Hunter,  Stella  Stevens. 
David  Janssen 


07 

m 

70 


©Breakfast  at  Tiffany’s 

(115)  

Audrey  Hepburn,  George 


CD.  .6103 
Peppard 


©Blue  Hawaii  (101)  ® C/M.. 6105 
liui.s  Presley,  Joan  Blackman. 
Angela  Lansbury 


BOXOFFICE  BookinGuide  ::  Oct.  16,  1961 


19 


OCTOBER  1 NOVEMBER 


NOVEMBER  I OCTOBER 


FEATURE  CHART 


The  key  to  letters  ond  combinations  thereof  indicating  stcry  type:  (Ad)  Adventure  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western 


20TH-FOX 


UNITED  ARTISTS 


>- 

a: 

< 

a: 

CO 


©the  Millionairess  (9())  © C..104 
Sophia  Ixiren,  Tcter  Sellers 

Cirrie  of  Deception  (100)  © D.  Ill 
Bradford  Dillman.  Siizy  Parker 

©Upstairs  and  Downstairs 

^(100)  C..125 

Michael  Craig.  Mylene  Demongeot 

|©The  Canadians  (85)  © 00  . 105 
I Robert  R>an,  -lohn  Dehner 


Sanctuary  (90)  © D . . 115 

L.  llemlck.  Y.  Montand.  B.  Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

0©The  Trapp  Family  (106)  D..117 
Ruth  Leuwerik,  H.ans  Holt 

Sniper's  Ridge  (61) Ac..  116 

Jack  Ging.  Stanley  Clements 


©All  Hands  on  Deck 

(98)  © M . .112 

Pat  Boone.  Barbara  Eden, 

Buddy  Hacket.t 
©Ferry  to  Hong  Kong 

(103)  © Ad.. no 

Orson  Welles,  Cinl  Jurgens, 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 0D..129 

Stuart  Whitman,  Juliet  Prowse 


©Return  to  Peyton  Place 

(122)  © D..126 

Carol  I,>T>ley,  Eleanor  Parker, 

Jeff  Cliandler.  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..127 

Frankie  Vaughan.  Juliet  Prowse, 
Martha  Hyer,  Gary  Crosby 
©The  Big  Show  (113)  © Ad.  .123 

Esther  Williams,  Cliff  Robertson, 


The  Misfits  (124)  D..6105 

Clark  Gable.  Marilyn  Monroe, 
Montgomery  Clift 

Operat  on  Bottleneck  (78)  ■ ■ ■6106 
Run  Foster,  Miiko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi.  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood. 

Liirry  Gates 

Frontier  Uprising  (68)  . .W.  .6103 
Jim  Davis.  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathi:is,  Rosanna  Schiaffino 

A Matter  of  Morals  (90) . . D . . 6108 
Maj-Britt  Nilsson.  Patrick 
O'Neal,  Eva  Dahlback 


David  Nel.son 

Battle  at  Bloody  Beach 

(80)  © 

. Ac. .128 

UJ 

A.  Murphy.  G.  Oosby, 

D.  Michaels 

z 

©Wild  in  the  Country 

(114)  © 

.D/M.  .129 

E.  Presley,  11.  lainge, 

T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © . . 
Carol  Heiss,  Stooges 

. . C. .130 

©Misty  (92)  © 0D..131 

David  I,add,  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © ...  .Ad. .133 
Walter  Pidgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 

The  Silent  Call  (63)  D.  .119 

Roger  Mobley,  David  McLean, 

Gail  Russell 


©Marines.  Let’s  Go  (104)  © C.  .137 
Darid  Hedison,  Tom  'Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © D..134 
Stephen  Boyd,  Juliette  Greco, 
David  Wayne 


©Francis  of  Assisi  (105)  © D..132 
Bradford  Dillman,  iKdorcs  Hart, 
Stuart  Whitman 

©September  Storm  (90) . . Ad . . 139 
Joanne  Dm,  .Mark  Steveas 
(35mm  reiease) 


The  Hustler  (134)  © D.  .136 

i P.  Newman.  P.  Laurie,  J.  Gleason 

Seven  Women  From  Hell 

, (88)  © Ac.. 140 

1 Patricia  Owens,  Denise  Darcel, 

' Cesar  Romero,  John  Kerr 

(©Pirates  of  Tortuga 

(97)  © Ad.  135 

I Ken  Scott,  Leticia  Roman 


The  Young  Savages  (103)  . D . .6114 
Burt  Lancaster,  Shelley  Winters, 
iiina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  Davis,  .Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  Ho.  .6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.  .6111 
Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad.  .6117 

Rhonda  Fleming,  L<mg  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  I’urner,  Efrem  Zimbalist  jr. 

The  Last  Time  I Saw  Archie 

(98)  C..6118 

Robert  Mitehum,  Jack  Webb 

When  the  Clock  Strikes 

(72)  My..  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My.. 6120 
Gary  Cooper,  Deborah  Kerr 
Goodbye  Again  (120)  ...D..6125 

Ingrid  Bergman,  Yves  Montand, 
Antliony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  in  color) ...  C/M  . .6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Graziano 


©The  Comancheros  ( , . ) 

© 0D..141 

John  Wayne.  Stuart  Whitman 

©The  Purple  Hills  (60)  © Ac.  , 142 
(iunt-  .N'el.soci,  Joanna  Barnes, 

Kent  Taylor 


You  Have  to  Run  Fast 

(73)  Ac..  6122 

Craig  Hill,  Elaine  Edwards 

Three  on  a Spree  (83) . . . C . .6122 
Jack  Watling,  Carole  Lesley 

The  Young  Doctors  (102) . . D . .6128 
Frediic  March,  Ben  Gazzara, 
Imi  Ealin,  Dick  Clark 


The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D..6127 

Craig  Hill.  1‘aiila  Raymond 
Town  Without  Pity  (105) . . D . .6135 
Kirk  Douglas,  Diristine  Kaufman 
Secret  of  Deep  Harbor 

(70)  Ac..  6130 

Explosive  Generation  (90)  D..6134 
Season  of  Passion  (92)  . 0 .6133 
Baxter,  E.  Borgnine,  J.  Mills 


UNIVERSAL-INT'L 


The  Great  Impostor  (112)  CD  . 6104 
Tony  Dirtis,  Joan  Blackman 

The  Shakedown  (90) . . . .Cr. .6105 
Hazel  Court,  Teiencc  Mo)gan 


©Wings  of  Chance  (76) . . 00  . .6111 
James  Brown.  Fiances  Rafferty 


©Tomboy  and  the  Champ 

(92)  0D..6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Widmark,  Sonja  Ziemann 


©Posse  From  Hell  (89)  . W.  .6112 
Andie  Murpliy,  John  Saxon, 
Zuhra  Lampert 
©The  Pharaoh’s  Woman 

(88)  © Ad..  6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurcttc.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov.  S,  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho..  6115 

Clifford  Evans,  Yvonne  Remain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Barbara  Shelley,  Andre  Moreil 
©The  Last  Sunset  (112)  0D..6117 
Ruck  Hud.son,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Gotten 


Trouble  in  the  Sky  (76)  . Ac  . .6118 
Michael  Craig,  Elizabeth  Seal 

Q©Tammy  Tell  Me  True 

(97)  CD.  6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  ..D..6120 
Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © C..6121 

Rock  Hudson,  Gina  I>ollobrigida, 
Sandra  Dec,  Bohhy  Darin 


©Back  Street  (107)  C..6201 

Susan  Hayward,  John  Gavin 


Paris  Blues  (98)  D..6131 

I’.iul  .Newman,  Joanne  Woodward 

Bird  Man  of  Alcatraz  (..)  D.. 

Burt  Lmcasler,  Karl  Malden 

Dead  to  the  World 

©X-15  (..)  Panavision  .... 
(iharlcs  Bronson,  Brad  Dexter 


WARNER  BROS. 


Gold  of  the  Seven  Saints 

(88)  00. 009 

Clint  Walker,  Leticia  Roman 
(Filmed  in  sepia) 


©The  White  Warrior  (86)  Ad.  . CIO 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.. on 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  Ac.  .012 

George  Montgomery,  Cliarito  Luna 


The  Fabulous  World  of 
Jules  Verne  (81)  ...  Ad.. 013 

Ernest  Itevere,  Louis  Locke 


©Bimbo  the  Great  (81)  ..Ad.. 014 
Charles  Holm,  Mary  .Inn  Shields 


COMING 


ALLIED  ARTISTS 

The  Big  Wave  Ad. 

Ses.sue  Hayakawa 

Billy  Budd  D. 

Peter  Ustinov,  Robert  Ityan 

©El  Cid  ® D. 

Charlton  Heston,  Sophia  Loren 

The  George  Raft  Story  0. 

Ray  Danton,  Jayne  Mansfield 


©Parrish  (137)  D..015 

Troy  Donahue.  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Cliarles  Boyer,  Horst  Buchholz 


©World  by  Night 

(103)  Doc.. 151 

A totir  of  world-famed  night  spots 

Claudelle  Inglish  (99)  ....D..155 
Diane  McBain.  Arthur  Kennedy, 
Will  Hutchins,  Constance  Ford 


©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

I’at  Hinglc,  Audrey  (Tiristie 


©Susan  Slade  (116)  D.  .157 

Troy  Donahue.  Connie  Stevens, 
Dorothy  McGuire.  Lloyd  Nolan 

The  Mask  (S3)  D..156 

Depth-Dimension 

Paul  Stevens,  Claudette  Nevins 


AMERICAN-INT'L 

©Rertilicus  SF.. 

Bodil  Miller 

©Journey  to  the  7th  Planet.  SF.  . 
John  Agar,  Greta  ’I’hyssen 

Lost  Battalion  D.. 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Mysterious  Island Ad . . 

(Siipcr-D.vnamation) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  @ d.. 

Anthony  (J.iiinn,  Silvana  Mangano, 
•lark  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  West  Street  D . . 

Alan  Ladd,  Rod  Steiger 

Sail  a Crooked  Ship  C. . 

Robert  Wagner,  Dolores  Hart, 
Carol.vn  Jones,  Ernie  Kovacs 

The  Notorious  Landlady  C.. 

Jack  Lemmon.  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D.. 

Glenn  Ford,  Ingrid  Thiilin, 

Charles  Boyer,  Lee  .1,  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando,  Trevor  Howard. 
Hugh  Griffith.  Tarita 

A Light  in  the  Piazza 0.. 

Rossano  Brazzi,  Olivia  de  Havil- 
land.  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  ® ...  Bib  0.. 
Jeffrey  Hunter,  Siobhan  McKenna 

©The  Wonders  of  Aladdin  © 

Donald  O’Connor,  Vittorio  De  Sica 

PARAMOUNNT 

©Escape  From  Zahrain  D.. 

Vnl  Brynncr,  Madlyn  Rhne 
©Summer  and  Smoke 

(118)  ® D..6107 

Laurenee  Harvey,  Geraldine  Page 

©Hatari!  Ad  . 

John  W.iyne.  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen,  Bobby  Darin 
Fe.ss  Parker,  Bob  Npwhart 

©My  Geisha  C.. 

Shirley  MacLiiine.  Yves  Montand, 
Rob’t  Ctimmings.  Edw.  G.  Robinson 

The  Errand  Boy  C.  . 

Jerry  Lewis 

20TH-FOX 

Madison  Avenue  © D.. 

Dana  Andrews.  Eleanor  Parker 

20,000  Eyes  (61)  © D.. 

Gene  Nelson.  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield.  Nico  Minardos 
©Tender  Is  the  Night  ©....D.. 

Jennifer  Jones,  Ja.son  Robards  jr. 
Jnan  Fontaine.  Ji'l  St.  John 

The  Innocents  © D . . 138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

©Exodus  (212) 

Panavision  70  D..6101 

(Special  rele.ise)  . . Paul  Ncwm.an, 

Eva  Marie  Saint,  Peter  Iziwford 

Something  Wild  D.. 

Carroll  Baker.  Ralph  Meeker 

The  Magic  Sword  

Basil  Rathbnne.  Estelle  Winwood 

Judgmept  at  Nuremberg  0.. 

S.  Tracy,  K.  L.mca.ster,  R.  Widmark, 
If.  Dietrich.  M.  Clift.  J.  Garland 

UNIVERSAL-INT'L 

©Cape  Fear  D.. 

Gregory  Peek.  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis,  Jas.  FrancLsois 

©Flower  Drum  Song  M.. 

Nancy  Ka«n,  James  Shigeta, 
Miyoshi  Umeki,  Juanita  Hail 

WARNER  BROS. 

©Merrill’s  Marauders  Ac.. 

Jeff  Oiandlcr.  Ty  Hardin 

©The  Music  Man  ® M,. 

Robert  Preston,  Sliirley  .Jones 

©A  Majority  of  One  C.. 

Rosalind  Russell,  .\lec  Guinness 

©Lad,  a Dog  D.. 

Peter  Brock.  I’eggy  McCay 


20 


BOXOFFICE  BookinGuide  : : Oct.  16,  1961 


FEATURE  CHART 


Driv^ 

~nte/" 


igle, 
2od  n 
' ? 


Gre 


MISCELLANEOUS 


BUENA  VISTA 

O©0i'e  Hundred  and  One 

Dalmatians  (80)  ..An,.  Mar  61 

QThe  Absent-Minded  Professor 

(97)  C . May  61 

Fred  MacMurray,  N:uicy  Olson, 
Keenan  Wynn,  Tommy  Kirk 
y©The  Parent  Trap 

(123)  C..Jul61 

Alanreen  O'Hara,  Brian  Keith, 
©Nikki,  Wild  Dog  of  the 

North  (73)  Ad..Jul61 

•lean  Contu,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD..  Oct  61 
Donald  Crisp,  Kay  Walsh 
CONTINENTAL 

Make  Mine  Mink  (101)  C.  . Dec  60 
Terry-Thomas,  Athene  Seyler 
©Hippodrome  (96)  ..Ac..  Mar  61 

(Eng-dnbhed)  . .Gerhard  Reidmann, 
Margit  Nanke 
Saturday  Night  and  Sunday 

Morning  (90)  D..  Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D..  Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C . . Oct  61 

Joyce  Grenfell,  Cecil  Parker, 

George  Cole 
CREST  FILMS 

Code  of  Silence  (75)  . . Cr . . Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(87)  © Ad.. Aug  61 

Lex  Barker,  Chelo  Alonso 
FILMS-AROUND-THE-WORLD 
A French  Mistress  (91)C..0ec60 
Cecil  Parker,  Jas,  H.  Justice 
FILMGROUP 
Little  Shop  of  Horrors 

(70)  Ho  C.  .Sep  60 

Jonathan  Haze,  Jackie  Joseph 
High  School  Caesar  (72)  D..  Nov  60 
John  Ashley,  Gary  Vinson 

Date  Bait  (71)  D . . Nov  60 

Gary  Clark,  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  ® Ad.  . Sep  61 

Mijanou  Bardot.  Jerrard  Eaton 
Creature  From  the 

Haunted  Sea  (60)  HoC..Sep61 
.Antony  Carbone,  Betsy  Jones-More- 
land 

The  Devil’s  Partner  (75)  Ac  Sep  61 
Ed  Nelson,  Jean  AUison,  Edgar 
Buchanan 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C.. Feb  61 
Ken  Connor,  Leslie  Phillips 


KINGSLEY-UNION 

The  League  of  Gentlemen 

(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 
Risk,  The  (81)  ...D.  . . Oct  61 

Tony  Britton,  Peter  Cushing 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  . .CD  . Jan  61 

.Maria  Gracia,  .1.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C . . Nov  60 
Melina  .Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
Alec  Guinness,  John  Mills 

LOUIS  DE  ROCHEMONT 

The  Sand  Castle  (70)  ..F..  Sep  61 

Barry  and  Igiurie  Cardwell 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision  ...W  ..Jul61 
Maureen  O'Hara,  Brian  Keith, 

Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho..  Jan  61 

Gianna  Maria  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D . Jan  61 
Maria  Felix,  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D . Feb  61 
.Arthur  Kennedy,  Walter  Macken 
Two-Way  Stretch  (87)  C . . Apr  61 
Peter  Sellers.  Wilfrid  Hyde  White 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho.  . Mar  61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  Wyngarde,  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70)  Ad..  May  61 

Marian  Michael,  .Adrian  Hoven 

VALIANT-VITALITE 

The  Angry  Silence  (95)  . . D . . Jan  61 
R.  .Attenbomugh,  Pier  Angeli 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bernie  Hamilton 

Mania  (85)  Ho.  .Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94)  . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler’s  Executioners 

(78)  Doc.  . Jun  61 

WOOLNER  BROS. 

©Flight  of  the  Lost  Balloon 

(..)  Ad..0ct61 

Mala  Powers,  Marshall  Thompson 


FOREIGN  LANGUAGE 


FRANCE 

Breathless  (89)  3-  6-61 

Jean-Paul  Belmondo,  Jean  Seberg 

Beau  Serge  (87)  9-25-61 

(UMPO)  . .Gerard  Blain,  Jean- 
(ilaude  Brialy 

Frantic  (90)  8-28-61 

(Times)  . .Jeanne  Moreau,  M.  Ronet 

Love  Game,  The  (85)  2-13-61 

(F-.A-W)  . . Jean-Pierre  Cassel, 
Genevieve  Cluny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

((innt’l)  ..  Gerard  Phillipe,  Lilli 

Palmer,  Anouk  Aimee.  L.  Padovani 
Rules  of  the  Game  (104)  4-17-61 

(Janus)  . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90)  12-12-60 

(Lupert)  . . Jean  Gabin 

GERMANY 

Glass  Tower,  The  (104)  . 10-  3-60 
(Ellis)  ..  Lilli  Palmer 
The  Girl  of  the  Moors  (87)  9-  4-61 
(C.i.sino)  . .Claus  Holm,  Maria  Bhno 
Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Antigone  (93)  9-25-61 

(Norma)  ..  Irene  Papas 
Counterfeit  Coin  (120)..  10-  3-60 
(.Atlantis)  . .K.  Logothedtides 

Moussitsa  (75)  6-  5-61 

(Greek  Pictures)  ..  A.  Vouvouklaki 

288  Stournara  St.  (90)  . . 2-27-61 

(Atlantic)  ..  Orestis  Makris, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(IIMPO)..V.  Gassman,  Toto 


Holiday  Island  (105) 11-14-60 

(Brandon)  . .Vittorio  de  Sica 

U Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastroianni, 
Anita  Ekberg,  Anouk  Aimee,  Alain 
Cuny 

L’Awentura  (145)  6-  5-61 

(Janus  . .Monica  Vitti,  Gabriel 
Ferzeti,  Lea  Massari 
Rocco  and  His  Brothers 

(175)  7-17-61 

(.Astor)  Alain  Delon,  Annie 
(iirardot 

Two  Women  (105)  ....  6-19-61 

(Embassy)  ..  Sophia  Loren, 

Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . .Franko  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshira  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  . .Tatsuya  Nakadai 

Rice  (118)  9-18-61 

(SR)..Yuko  Moshizuki 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)  Z.  Cj’bulski, 

B.  Krzyzew'ska 

SWEDEN 

Secrets  of  Women  (114) . . 9-18-61 
(Janus).. Eva  Dahlbeck,  Gunnar 
Bjornstrand,  Maj-Britt  Nilsson 
Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . .E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88)  ..  12-12-60 
(Janus)  . .Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)  . . 1-31  61 
(Kingsley) . .Vladimir  Ivashov, 
Sh.mna  Prokhorenko  (also  Eng- 
dubbed) 

Fate  of  a Man  (100)  . . 8-28-61 

(U.A)  . .Sergei  Bondarchuk 


Short  subjects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Dote  is  notional  release  month.  Color  and 
process  as  specified. 


Shorts  chart 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 
(Reissues) 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim,  Fire,  Shoot  (16) . . Mar  61 

5426  He  Flew  the  Shrew 

(IS'/z)  May  61 

5436  Man  or  Mouse  (18)  . .Jun  61 

6421  Hot  Heir  (I6I/2)  Sep  61 

6431  Caught  on  the  Bounce 

(15^2)  Oct  61 

CANDID  MICROPHONE 
(Reissues) 

5554  No.  4,  Series  2 (IOI/2)  Feb  61 

5555  No.  5,  Ser.  2 (11) . . Mar  61 

5556  No.  6,  Ser.  2 (IOI/2)  ■ Jul  61 
6551  No.  1,  Series  3 (11)  Sep  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5667  Babie  Boogie  (6)  ....Jan  61 

5608  Pickled  Puss  (6I/2)  • • • Jan  61 

5609  Christopher  Crumpet’s 

Playmate  (6I/2)  Feb  61 

5610  Swiss  Tease  (6)  Mar  61 

5611  The  Rise  of  Duton 

Lang  (6I/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6J/2)  May  61 

5614  Topsy  Turkey  ..Jun  61 

5615  Punchy  de  Leon  (6I/2) . . Jul  61 

6601  Red  Riding  Hood  Rides 

Again  (7)  Sep  61 

6602  The  Music  Fluke  (7)  Sep  61 

6603  Imagination  (6I/2)  ....  Oct  61 

FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5835  Community  Sings 

No.  1,  Ser.  13  (10) . . . . Mar  61 
5854  Yukon  Canada  (10) . , . Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 

5704  Happy  Go  Loopy  (6'/2) 

5705  Two-Faced  Wolf  (6'^) 

5706  This  Is  My  Ducky 

Day  (6I/2)  

5707  Fee  Fie  Foes  (S'/z) 

5708  Zoo  Is  Company  (&/z) 

6701  Catch  Meow  (ff/z) . . . 

6702  Kooky  Loopy  (7) . . . 


Mar  61 
Apr  61 

May  61 
Jun  61 
Jul-61 
• Sep  61 
. Oct  61 


MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo’s  Canine  Mutiny 
(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6)..  Jut  61 

6751  Safety  Spin  (7) Sep  61 

6752  Calling  Dr.  Magoo 

(S</z)  Oct  61 

SPECIAL  COLOR  FEATURETTES 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun-61 
6441  Images  of  Luangua 

(15)  Oct  61 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5404  Pals  and  Gals  (16).. Jan  61 

5405  Knutsy  Knights 

^ (Wa)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

f 151/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

6401  Quiz  Whiz  (I51/2)  ■ ■ . Sep  61 

6402  Fifi  Blows  Her  Top 

(16/2)  Oct  61 

THRILLS  OF  MUSIC 
(Reissues) 

5952  Shorty  Sherlock  & His 

Orchestra  (8I/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5802  Hip  Shooters  (91/2)  . . Feb  61 

5803  Water-Sports  (ihamps 

(10)  Apr  61 

5804  Dogs  Afield  (IOV2)  • ■ ■ • Jun  61 

6801  Aqua  Ski-Birds  (..)  . . Oct  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 
Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neopolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7).. Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 
W275  Cat  Concerto  (7)  . . .Sep  60 
W276  Dr.  Jekyl  and  Mr. 

Mouse  (7)  Sep  60 

Tex  Averys 

W264  Farm  of  Tomorrow  (7)  Sep  60 
W26SThe  Flea  Circus  (7)  Sep  60 
W270  Dixieland  Droopie  (8)  Sep  60 


PARAMOUNT 
COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorphic)  Sep  6Q 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B21-1  Spring  in  Scandinavia 

( . . ) Nov  61 

B21-2  Fireaway,  Story  of  a 

Trotter  (..)  Nov  61 

MQDERN  MADCAPS 
(Technicolor) 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 
M21-1  Plot  Sickens  (..)....  Oct  61 
M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  (..)  Nov  61 

NOVELTOON 

(Technicolor) 

P20-3The  Lion’s  Busy  (6)..  Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  )6)  Jun  61 

621-1  Munro  (9)  Sep  61 

P21-2  Turtle  Scoup  ...)...  .Sep  61 
P21-3  Kozmo  Goes  to 

School  (..)  Novel 

POPEYE  CHAMPIONS 
E21-1  Fireman’s  Brawl  (..)  Sep  61 
E21-2  Toreadorable  ( . . ) . . Sep  61 

E21-3  Popeye,  the  Ace  of 

Space  (..)  Sep  61 

E21-4  Shaving  Muggs  (..)  Sep  61 
E21-4  Taxi  Turvey  (..)  ..Sep  61 
E21-6  Floor  Flusher  (..)  Sep  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 

D20-4Ten  Pin  Tour  (9) Apr  61 

D20-5  Speedway  (10) May  61 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

(12/2)  Sep  61 

TRAVELRAMA 
(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10) . . Mar  61 


20fh  CENTURY-FOX 

MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  ..  . .Jun  61 

7107  Hills  of  Assisi  (10) . . . Jul  61 

7108  Assignment  Pakistan  (9)  Aug  61 

7109  Ski  New  Horizons  (10)  Sep  61 

7110  Assignment  India  (9) 

7111  Assignment  South 
Africa  (10) 

7112  Sound  of  Arizona  (10) 
TERRYTOON  2-D’s 
AM  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6)  Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  

512s  The  First  Fast  Mail 

(6)  

5126  Sappy  New  Year  (7) 

TERRYTOON  CINEMASCOPES 

5107  Unsung  Hero  (6)  Jul  61 

5108  Banana  Binge  (6)  . Jul  61 

5109  Meat,  Drink  and  Be 

Merry  (6)  Aug  61 

5110  Really  Big  Act  (6)  ...Sep  61 

5111  Clown  Jewels  (6)  ..Oct  61 

5112  Tree  Spree  (6)  . . Nov  61 


Oct  61 

Nov  61 
Dec  61 


.May  61 

. May  61 
Dec  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9)  . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © ..Mar  61 
4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  . Can  be  projected  in 
the  Aanmorphic  process,  2.35-1) 
(All  run  between  6 and  7 miin.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  . . . .Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose..  Apr  61 

4119  Clash  and  Carry  . . . Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes.  Can  be  proiected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  . . . . Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  . . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6) . . . . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 

8301  Room  and  Bird Sep  60 

8302  Crocked  Quack  Oct  60 

8303  His  Hare-raising  Tale  Oct  60 

8304  Gift  Wrapped  Nov  60 

8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety.  .Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin . . Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Corn  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Bex  Bunnv  ...Apg61 
BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8721  From  Hare  to  Heir.  . . Sep  60 

8722  Lighter  Than  Hare.  . . . Dec  60 

8723  The  Abominable  Snow 


Rabbit  

May 

61 

8724  Compressed  Hare 

Jul 

61 

MERRIE  MELODIES 

LOONEY  TOONS 

(Technicolor — 7 min.) 

8701  The  Dixie  Fryer 

Sep 

60 

8702  Hopa'ong  Casualty.  . . . 

Oct 

60 

8703  Trip  for  Tat  

Ort 

60 

8704  Doggone  People 

Nov 

60 

8705  High  Note  

. Dec 

60 

8706  Cannery  Woe 

8707  Zip  ’n  Snort 

Jan 

61 

Jan 

61 

8708  Hoppy  Daze 

Feb 

61 

8709  Mouse  on  57th  St.... 

Feb 

61 

8710  Strangled  Epgs  

Mar 

61 

8711  Birds  of  a Father  ... 

. Apr 

61 

8712  D’Fiohtin’  Ones  

. Apr 

61 

8713  Lickety-Splat  

Jun 

61 

8714  A Scent  of  the 

Matterhorn  

Jun 

61 

8715  Rebel  Without  Caws. 

Jul 

61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 

WORLD-WIDE  ADVENTURE 
SPECIALS 
(Color  Reissues) 
(Two-Reel) 

8001  Enchanted  Is.  (20) Oct  60 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (IS) . .Jul  61 

(One  Reel) 

8501  Riv'era  Days  (10)  . . . . Nov  60 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9)....  Jun  61 

8506  Hawaiian  Sports  (9)  . Aug  61 


BOXOFFICE  BookinGuide  : : Oct.  16,  1961 


21 


"5. 


XHIBITOR  HAS  HIS  SAY 


ABOUT  PICTURESi 


Recommends  'Usher 
For  Weekend  Date 

“House  of  Usher"  from  AlP  has  good  color 
and  photography,  excellent  acting  by  all — es- 
pecially Vincent  Price— and  exceptional  light- 
ing and  special  effects.  If  you  haven't  played 
it  yet,  book  it  for  your  weekend  change,  as  it 
will  make  money.  We  played  it  Sunday  through 
Wednesdoy. 

LARRY  THOMAS 

Fayette  Theatre, 

Fayetteville,  W.  Va. 


COLUMBIA 

Hand  in  Hand  (Col) — John  Gregson,  Sybil  Thorn- 
dike, Loretta  Parry.  A programmer — no  draw.  Yes 
it  is  a wonderful  picture  that  pleased  the  few  who 
sow  it.  But  I still  am  in  this  business  to  make 
money  and  not  to  please  a few.  Watch  your  book- 
ing on  this.  Played  Sun.,  Mon.  Weather:  Fair. — 

Ken  Christianson,  Roxy  Theatre,  Woshburn,  N.  D. 
Pop.  968. 

Pleose  Turn  Over  (Col) — Ted  Ray,  Jeon  Kent,  Les- 
lie Phillips,  Julie  Lockwood.  Very  good.  Don't 
pass  this  up.  Find  a place  for  it.  I single  billed  it, 
but  pershaps  should  have  used  on  double-bill  be- 
cause of  all-English  cast.  It's  good. — S.  T.  Jackson, 
Jackson  Theatre,  Flomaton,  Ala.  Pop.  1,480. 

Strangers  When  We  Meet  (Col) — Kirk  Douglas,  Kim 
Novak,  Barbara  Rush.  Nice  little  show  that  will  do 
extra  business,  if  bought  right.  Played  Sun.-Tues. — 
Leo  A.  Backer,  Valley  Theatre,  Browns  Valley,  Minn. 
Pop.  1,170. 

METRO-GOLDWYN-MAYER 

Cimarron  (MGM) — Glenn  Ford,  Maria  Schell,  Anne 
Baxter.  Now  here's  a picture  that  has  simply  every- 
th ng — romance,  humor,  spectacle,  color,  tears,  the 
works.  Man,  you  simply  must  play  it.  Schell  and 
Ford  are  simply  great.  Business  was  better  than 
average.  Play  it.  Played  Sun.  through  Wed. — Paul 
Fournier,  .Acadia  Theatre,  St.  Leonard,  N.  B,  Pop. 
2,150, 

Gone  With  the  Wind  (MGM,  reissue) — Clark  Gable, 
Vivien  Leigh,  Leslie  Howard.  This  brought  out  all 
the  oldtimers,  in  fact,  some  I had  never  seen  before 
and  I have  been  in  this  town  four  years.  Above 
average  bus. ness  on  this  one  and  played  it  five  days 
w.th  advanced  admission. — Frank  Patterson,  Mans- 
field Theatre,  Mansfield,  La.  Pop.  6,000. 

Two  Loves  (MGM) — Shirley  MacLaine,  Laurence 
Harvey,  Jack  Hawkins.  One  of  MGM's  poorest  pic- 
tures ever  made.  Why  did  they  waste  their  money 
on  such  trash?  Rotten  business.  Played  Sun.,  Mon., 
Tues.  Weather:  Cold. — Kenn  Spaulding,  assistant  man- 
ager, Bijou  Theatre,  Morrisville,  Vt.  Pop.  3,450. 

PARAMOUNT 

Blood  and  Roses  (Para) — Mel  Ferrer,  Annette  Va- 
dim, Elsa  Martinelli.  WOW!  This  one  did  big.  The 
second  night  was  double  the  first.  It's  a good  show 
in  color.  Played  Tues.,  Wed.,  Thurs.  Weather:  Clear 
and  cool. — Bill  Rau,  Texas  Theatre,  Burnet,  Tex. 
Pop.  2,712. 

One-Eyed  Jacks  (Para) — Morion  Brando,  Karl  Mal- 
den, Katy  Jurodo.  Good  picture,  and  our  folks  liked 
it.  Weather:  Nice. — Carl  W.  Veseth,  Villa  Theatre, 
Malta,  Mont.  Pop.  2,100. 

Savoge  Innocents,  The  (Para) — Anthony  Quinn,  Yoko 
Toni,  Anna  May  Wong.  An  unusual  picture  in  brilliant 
color  and  photography,  but  too  sickening  in  spots  to 
appeal.  Many  saw  the  trailer  and  said,  "Not  for  me." 
Your  women  patrons  say  no,  so  no  boxoffice.  Below 
average.  Played  Fri.,  Sat.  Weather:  Cool  to  rain. — 
Ken  Christianson,  Roxy  Theatre,  Washburn,  N.D.  Pop 
968. 

20th  CENTURY-FOX 

Captain's  Table,  The  (20th-Fox) — John  Gregson, 
Peggy  Cummim,  Donald  Sinden.  Here  is  a real 


Likes  'Goldfish' — 

Cusses  Credits 

"Love  in  a Goldfish  Bowl"  from  Paramount 
is  one  thot  appealed  to  the  teenagers — an  all- 
around  nice  show  with  good  color,  comedy  and 
o few  songs.  One  big  gripe  common  to  all 
features:  we  exhibitors  and  the  patrons  ore  sick 
of  the  extended,  drawn-out  credits  that  mean 
absolutely  nothing  to  anyone.  Generally  they 
take  up  two  to  five  minutes  of  completely 
wosted  time  tor  everybody.  Title,  cast,  director 
and  producer  is  all  thot  is  necessary. 

LEONARD  J.  LEISE 

Roxy  Theatre, 

Randolph,  Neb. 


sleeper.  Of  course,  it  didn't  do  much  anywhere,  but 
those  who  come  really  hod  a ball  and  so  did  we. 
As  a lower  half,  it  can't  be  beat.  A British  film, 
but  it  has  comedy,  good-looking  girls,  slapstick  and 
some  of  the  best  color  ever.  Good  paper  on  this. 
Play  up  the  girlie  angle  and  the  laoys  will  love  it, 
and  pop  will  like  the  sexy  situations  the  captain 
gets  into. — Al  Zarzana,  Ray  Boriski,  Boulevard  The- 
atre (subrun),  Houston,  Tex. 

Circle  of  Deception  (20th-Fox) — Bradford  Dillman, 
Suzy  Parker,  Harry  Andrews.  This  could  have  been 
ever  so  much  better.  It  lacked  tension  and  excite- 
ment. Finishes  up  as  just  another  fairly  good  spy 
drama.  A long  shot  away  from  films  like  "The  Man 
Who  Never  Was"  and  "Five  Fingers."  However, 
with  the  acute  shortage  of  good  films  around,  you 
might  give  this  serious  consideration.  Played  Wed. 
through  Sat. — Dave  S.  Klein,  Astra  Theatre,  Kitwe/ 
Nkana,  N.  Rhodesia,  Africa.  Pop.  13,000. 

Freckles  (20th-Fox) — Martin  West,  Carol  Christen- 
sen, Ken  Curtis.  The  first  family  picture  of  late  that 
"hit"  average  business  here.  A programmer,  sold 
right.  A budget  picture  that  showed  as  same,  but 
we  must  play  and  have  this  type  of  picture.  Played 
Fri.,  Sat.  Weather:  Fair. — ^Ken  Christianson,  Roxy 

Theatre,  Washburn,  N.  D.  Pop.  968. 

Gift  of  Love,  The  (20th-Fox) — Lauren  Bacall, 
Robert  Stack,  Evelyn  Rudie.  It  is  a real  treat  to  get 
away  from  all  the  rough  stuff  and  get  a nice  little 
family  picture.  The  women  especially  liked  this  and 
told  me  so.  I didn't  lose  anything  on  this  one. 
Played  Fri.,  Sat. — F.  L.  Murray,  Strand  Theatre, 
Spiritwood,  Sask.  Pop.  500. 

North  to  Alaska  (20th-Fox) — John  Wayne,  Capu- 
cine,  Fabian.  It  has  oil  been  said  before  many  times 
— "It's  wonderful" — ^wish  I hod  one  like  this  just  once 
a month  and  I would  be  a happy  exhibitor  as  this 
picture  pleases  and  word-of-mouth  sells.  It's  terrific! 
Played  Sun.,  Mon.,  Tues. — ^Ken  Christianson,  Roxy 
Theatre,  Washburn,  N.  D. 

Return  to  Peyton  Place  (20th-Fox) — Jeff  Chandler, 
Carol  Lynley,  Tuesday  Weld.  Not  so  good  as  "Peyton 
Place."  We  had  a lot  of  disappointed  patrons.  If  you 
can't  find  anything  better,  then  book  it.  Played 
Sun. -Wed.  to  fair  crowds. — Kenn  Spoulding,  assistant 
manager.  Bijou  Theatre,  Morrisville,  Vt.  Pop.  3,450. 

Sanctuary  (20th-Fox) — Lee  Remick,  Yves  Montand, 
Bradford  Dillman.  Good  drama,  but  very  disapp>oint- 
ing  at  boxoffice.  Our  small  town  not  interested  in 
drama  lately.  Played  Sun.,  Mon. — C.  W.  Rowell,  Idle 
Hour  Theatre,  Hardwick,  Vt.  Pop.  1 ,696. 

Wild  in  the  Country  (20th-Fox) — Elvis  Presley,  Hope 
Lange,  Tuesday  Weld.  This  boy  had  a great  potential 
tor  arawing  in  wholesome  musical-comedy-drama,  but 
now  look  what  they've  done.  Played  Sun.,  Mon. 
Weather:  Good. — Elaine  S.  George,  Star  Theatre, 

Heppner,  Ore.  Pop.  1,100. 

UNITED  ARTISTS 

Alamo,  The  (UA) — John  Wayne,  Richard  Widmark, 
Laurence  Harvey.  Any  picture  with  John  Wayne  will 
bring  them  in.  Buy  it  and  make  some  money.  Terms: 
percentage.  Played  Sun.-Tues.  Weather:  Hot. — Leo  A. 
Backer,  Valley  Theatre,  Browns  Valley,  Minn.  Pop. 
1,170. 

Indian  Fighter,  The  (UA,  reissue) — Kirk  Doug- 
las, Elsa  Martinelli,  Walter  Abel.  Like-um  Indian 
movie,  make-um  wampum  at  boxoffice.  A reissue 
that's  worthy.  It  played  against  pre-holiday  ac- 
tivities and  heat  wave  to  best  weekend  for  some 
time. — ^Ken  Christianson,  Roxy  Theatre,  Washburn, 
N.  D.  Pop.  968. 

Misfits,  The  (UA) — Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift.  This  did  only  average  business. 
Gable  was  good  in  this.  I'm  glad  it  had  the  age 
limit  on  its  advertising  because  some  portions  of 
this  would  not  have  been  understood  by  the  younger 
set.  Opinions  toward  the  treatment  of  the  horses 
in  the  picture  were  mixed.  Played  Sun.,  through  Fri. 
Weather:  Good. — B.  L.  Brown  jr..  Arcade  Theatre, 
Sandersville,  Ga.  Pop.  5,424. 

Studs  Lonigan  (UA) — Christo;5her  Knight,  Frank 
Gorshin,  Venetia  Stevenson.  This  picture  was  not  os 
bad  as  some  people  made  it  out  to  be.  Well-made 
picture  with  new  faces.  We  double-billed  it  to 
average  business.  Played  Fri.,  Sat.  Weather:  Warm. 
— ^Larry  Thomas,  Fayette  Theatre,  Foyetteville,  W. 
Va.  Pop.  2,000. 

UNIVERSAL-INTERNATIONAL 

Lawless  Breed  (U-l,  reissue) — ^Rock  Hudson,  Julie 
Adams,  Mary  Costle.  This  is  an  excellent  reissue 
Played  Fri.,  Sot.  Weather:  Good. — S.  T.  Jackson, 
Jackson  Theatre,  Flomaton,  Ala.  Pop.  1,480. 

S.O.S.  Pacific  (U-l) — Pier  Angeli,  Eddie  Constantine, 
Eva  Bartok.  S.O.S.  Hollywood!  Played  Tues.,  Wed. 
Weather:  Fine. — Dave  S.  Klein,  Vega  Theatre,  Ban- 
croft, N.  Rhodesia,  Africa.  Pop.  3,000. 

WARNER  BROS. 

Boy  and  the  Laughing  Dog,  The  (WB,  reissue) — 
Brandon  de  Wilde,  Walter  Brennan,  Phil  Harris.  A 
new  title  doesn't  fool  the  kids,  and  the  oldsters  hod 
seen  the  program  before,  so  they  were  not  inter- 
ested. This  film  ond  "I  Aim  at  the  Stars"  from 
Columbia,  played  during  the  same  week,  gave  us 
our  lowest  grosses  in  five  years.  Played  Tues.,  Wed. 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


Girl  With  a Suitcase  A 

Ellis  Films  108  Minutes  Rel.  Oct.  '61 

The  highly-publicized  Italian  starlet,  Claudia 
Cardinale,  seen  here  recently  in  a minor  role 
in  "Rocco  and  His  Brothers,"  has  the  looks 
and  earthy  charm  to  attract  America's  males 
but  not  to  the  extent  that  made  Marilyn 
Monroe  or  France's  Brigitte  Bardot  identically- 
initialed  household  terms.  She  shows  herself 
to  be  a flashy  and  volatile  performer  in  this 
Titanus  production  directed  by  Valerio  Zur- 
lini  which  was  named  "best  national  selec- 
tion" in  the  1961  Cannes  Film  Festival. 
Claudia's  magazine  publicity  and  well-dis- 
played form  can  be  exploited  to  attract  busi- 
ness to  the  art  spots  but  it  is  the  sensitive  and 
moving  portrayal  of  15-year-old  Jacques  Per- 
rin that  will  win  audience  praise.  As  the 
study  of  a footloose,  amoral  female,  it's  best 
suited  to  adult  tastes.  Zurlini  was  one  of 
five  Italian  writers  of  the  screenplay,  which 
starts  off  realistically,  if  somewhat  enigmati- 
cally, with  Claudia  being  ditched  by  her 
latest  lover,  a selfish  rich  fellow  who  later 
persuades  his  teenage  brother  to  get  rid  of 
her.  The  latter,  played  by  young  Perrin,  is 
intrigued  and  then  fascinated  by  the  girl's 
determination  and  he  falls  genuinely  in  love 
with  her.  This  mokes  for  some  poignant 
moments  between  the  naive  youth  and  the 
slightly-older,  vastly  more-experienced  girl. 
In  the  end  he  gives  her  some  money  and  she 
continues  her  footloose  career,  leaving  the  boy 
desolate.  Renato  Baldini,  Carlo  Hinterman 
and  Riccardo  Garrone  also  do  well  as  the 
various  men  in  Claudia's  life.  The  partly  jazz, 
partly  melodic  score  by  Mario  Nascimbene  is 
well-suited  to  the  picture's  varied  moods.  The 
photography  is  also  first  rate.  Produced  by 
Maurizio  Lodi  Fe'. 

Claudia  Cardinale,  Jacques  Perrin,  Romolo 
Valli,  Renato  Baldini,  Corrado  Poni. 


Weather:  Fair. — Carl  W.  Veseth,  Villa  Theatre,  Malta, 
Mont.  Pop.  2,100. 

High  and  the  Mighty,  The  (WB,  reissue) — John 
Wayne,  Robert  Stack,  Jan  Sterling.  Our  first  mid- 
week picture  this  yeor  and  was  a complete  flop. 
The  trailer  had  no  scenes  from  the  picture  to  let 
the  people  know  what  it  wos  about,  and  that  hurt. 
If  you  do  business  with  reissues,  this  one  should 
hold  its  own.  Played  Wed.,  Thurs.  Weather:  Warm. 
— Larry  Thomas,  Fayette  Theotre,  Fayetteville,  W. 
Va.  Pop.  2,000.  (Editor's  note:  This  picture  has  been 
released  for  television  in  some  areas.) 

MISCELLANEOUS 

Buffalo  Gun  (Globe  Ent.) — Marty  Robbins,  Webb 
Pierce,  Carl  Smith.  We  booked  this  one  for  the  sole 
reason  that  the  majority  of  our  patrons  go  for 
masterpieces  such  as  this.  It  had  Marty  Robbins 
and  Webb  Pierce,  but  the  plot — fill  in  stock  shots — 
was  just  an  excuse  for  the  cowboy  stars  to  sing  a 
few  songs.  In  its  hour  and  12  minutes  of  unreeling 
we  did  find  out  that  it  was  the  Buffalo  Gun  that 
won  the  west.  Horrible  acting,  but  believe  it  or  not 
one  man  drove  his  Cadillac  from  the  swanky  part 
of  town  to  see  ole  Marty  and  Webb,. — Albert 
Zarzana,  Ray  Boriski;  Venus  Theatre,  Houston,  Tex. 

Every  Girl  Should  Be  Morried  (RKO  through  Real- 
art) — Cary  Grant,  Franchot  Tone,  Betsy  Drake.  This 
was  a nice  little  comedy  thot  pleased  oil  who  came. 
Good  print  for  such  on  old  picture  (1948).  Played 
with  another  oldie,  "Texas  Lady,"  also  RKO,  for 
average  gross.  Played  Fri.,  Sat.  Weather:  Nice. — 

Lorry  Thomas,  Fayette  Theatre,  Fayetteville,  W.  Vo. 
Pop.  2,000. 


'Apartment'  Drew  the  Gals 

We  played  UA's  "The  Apartment"  lote  ond 
after  the  awards  had  been  announced.  Business 
was  above  average.  This  is  a picture  that 
brought  out  the  adults  who  seldom  attend  the 
theatre.  I was  particularly  surprised  at  the 
number  of  women  who  turned  out  for  this. 

MEL  DANNER 

Circle  Theatre, 

Waynoka,  Okla. 


22 


BOXOFFICE  BookinGuide  Oct.  16,  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  O denotes  color;  (g)  CinemoScope;  ® Vistovision;  ® Superscope;  (g)  Noturomo;  (g)  Regolscope;  ® Techniromo.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Drive 

ente' 


Back  Street  F “r  °T 

Univ.-Int'l  (6201)  107  Minutes  Rel.  Oct.  '61 

From  its  third  sashay  before  the  cameras  of  Hollywood, 
Fanny  Hurst's  tear-stimulating  hardy  perennial  emerges  in 
colorful,  slick,  new  wrappings  that  have  dollar  marks 
stamped  all  over  them.  There  can  be  little  doubt  that  the 
picture  is  headed  for  highly  remunerative  returns  in  all  its 
bookings.  Older  ticket  buyers  familiar  with  the  30-year-oid 
best-seller  and  its  two  earlier  film  versions  will  flock  to  see 
it  for  comparison  purposes,  while  the  younger  generation  will 
be  attracted  by  the  mounting  popularity  of  John  Gavin. 
Regardless,  all  distaff  side  moviegoers  will  insist  on  seeing 
the  film  because  of  the  built-in  opportunity  it  affords  for  a 
workout  of  their  lachrymal  glands  and  the  drooling  that  is 
certain  to  be  awakened  by  the  women's  clothes  the  picture 
displays.  For  the  sake  of  internationalization,  moderniza- 
tion, glamo’izing  and  the  most  effective  application  of  East- 
man Color  to  stunning  interiors  and  historic  backgrounds, 
scripters  Eleanore  Griffin  and  William  Ludwig  take  some 
liberties  with  the  original.  But  it  is  still  the  old-as-time  story 
about  the  extra  woman  in  a man's  life.  Under  the  deft  and 
discerning  direction  of  David  Miller,  performances  are  ex- 
cellent. Ross  Hunter's  production  is  of  expectedly  high 
caliber. 

Susan  Hayward,  John  Gavin,  Vera  Miles,  Charles  Drake, 
Virginia  Grey,  Reginald  Gardiner,  Tammy  Morihugh. 


FR; 
1. 


Ratio:  Horror  Drama 

S5-1 


Mr.  Sardonicus 

Columbia  (611)  89  Minutes  Rel.  Nov.  '61 

icoih  William  Castle  again  relies  on  an  audience  "gimmick '' 

Illin^  this  time  a "punishment  poll,''  to  attract  attention  and  sell 
tickets  to  his  latest  horror  thriller,  which  should  be  a box- 
office  hit,  as  were  his  "Homicidal,''  "The  Tingler,"  et  al.  His 
new  shudder  drama  is  a period  piece,  set  in  a mid-European 
castle,  as  were  "Dracula"  and  others  of  that  ilk,  and  Castle 
has  wisely  employed  two  British  stars,  the  handsome  Ronald 
Lewis  and  the  properly  sardonic  Guy  Rolfe,  plus  the  evil- 
looking Oscar  Homolka,  to  give  credence  to  Ray  Russell's 
eerie  tale  dealing  with  a baron  with  a hideously  contorted 
smile  who  wears  a rubber  mask  to  hide  his  disfigurement. 
There  are  several  chilling  moments,  one  showing  a pretty 
servant's  face  covered  with  leeches,  another  when  a corpse 
is  dug  out  of  the  grave  and  a third  when  the  baron's  face  is 
revealed — all  guaranteed  to  draw  shrieks  from  nervous 
patrons.  Near  the  end,  Castle  addresses  the  audience  and 
asks  patrons  to  vote  for  a "thumbs  up"  or  "thumbs  down" 
verdict  for  the  wicked  baron,  followed  by  the  tragic  finale. 
Rolfe  is  ideally  cast  as  the  baron,  Homolka  is  also  excellent 
as  another  facially  disfigured  character  and  Audrey  Dalton 
is  attractively  frightened  as  the  romantic  foil  for  Lewis. 
Castle  directed  as  well  as  produced. 

Guy  Rolfe,  Oscar  Homolka,  Audrey  Dalton,  Ronald  Lewis, 
Erika  Peters,  Vladimir  Sokoloff,  Lorna  Hanson. 


Seven  Women  From  Hell  F 2”s5°i 

20th-Fox  (140)  88  Minutes  Rel.  Oct.  '61 

A grim  and  often  exciting  picture,  "Seven  Women  From 
Hell"  is  the  story  of  women  in  a Japanese  prisoner  of  war 
camp  in  New  Guinea,  their  mistreatment  and  their  harrowing 
adventures  during  their  escape  through  the  jungles.  In  its 
effort  to  achieve  realism,  the  film  at  times  becomes  overly 
melodramatic  but  it  has  enough  suspense  and  action,  plus 
igle  ° very  slight  romantic  angle,  to  please  most  fans.  Cesar 
Dod  r Romero's  name  is  perhaps  the  best  known,  although  John 
' ^ Kerr,  Patricia  Owens,  Denise  Darcel  and  Margia  Dean  have  — 

appeared  in  a number  of  pictures.  It  is  an  exploitable  pic- 
ture and  one  that  may  need  heavy  promotion  to  achieve  the 
desired  results.  The  desperation  of  life  in  a Japanese  deten- 
tion camp  is  presented  vividly  and  with  no  punches  pulled 
in  depicting  brutality.  Romero  gives  a surprise  twist.  The 
girls  find  refuge,  after  their  escape,  at  his  plantation  and  it 
appears  that  he  will  help  them  but  it  turns  out  that  he  really 
is  an  ally  of  the  Japanese.  Performances  are  good.  Harry 
Spalding  produced  and  Robert  Webb  directed  from  an 
original  screenplay  by  Jesse  Lasky  jr.  and  Pat  Silver. 

Patricia  Owens,  Denise  Darcel,  Cesar  Romero,  Margia 
Dean,  John  Kerr,  Yvonne  Craig,  Pilar  Seurat. 


Season  of  Passion  A “‘“i 

United  Artists  (6133)  92  Minutes  Rel.  Oct.  '61 

An  extremely  colorful  and  realistic  drama  of  Australia's 
migratory  workers  and  their  part-time  girl  friends,  this  Leslie 
Norman  production  will  appeal  to  key  city  audiences  more 
than  to  neighborhood  or  small  town  patrons  even  though 
Anne  Baxter  and  Ernest  Borgnine  are  good  marquee  names. 
Based  on  Ray  Lawler's  play,  "Summer  of  the  17th  Doll,"  was 
a big  London  hit  but  less  successful  on  Broadway  because  of 
the  thick  Australian  accents,  which  take  some  getting- 
used-to.  Miss  Baxter's  accent  is  perhaps  too  authentic  but 
,0^'Cv  ^cirm  portrayal  of  a long-time  girl  friend  is  outstanding, 
while  John  Mills  has  rarely  been  better  as  a cocky  little  cane- 
— ^ cutter  and  Borgnine  wins  audience  sympathy  as  a bellig- 
erent cane  boss.  The  two  men's  17-year  summer  lay-off  affair, 
with  never  a thought  of  marriage,  makes  this  adult  rather 
than  family  fore.  But  the  picture  has  been  splendidly  di- 
rected by  Norman  and  is  replete  with  human  interest 
touches,  both  comic  and  tragic,  in  which  the  three  stars 
emerge  as  likable  people,  and  Angela  Lansbury  and  Ethel 
Gabriel  also  contribute  strong  portrayals.  Vincent  Ball  and 
Janette  Craig  make  an  attactive  pair  of  lovers  who  do  wind 
up  at  the  altar,  in  contrast  to  the  other  characters'  continu- 
ing affair.  Paul  Beeson's  photography  is  noteworthy. 

Anne  Baxter,  Ernest  Borgnine,  John  Mills,  Angela  Lans- 
bury,  Vincent  Ball,  Ethel  Gabriel,  Janette  Craig. 


Gre 


The  Pure  Hell  of  St.  Trinian's  F Si 

Continental  Distributing  94  Minutes  Rel.  Sept.  '61 

The  British  filmmakers  have  recently  scored  a "bull's-eye" 
in  the  U.S.  with  their  hokum-filled  farce  comedies  of  the 
"Carry  On,  Nurse"  genre,  so  it  follows  that  this  third  of  a 
series  inspired  by  Ronald  Seorle's  cartoons  about  "little 
fiends  in  human  form"  will  be  a natural  for  art  house  regu- 
lars. To  these  patrons  the  "St.  Trinian's"  title,  the  toothy 
Joyce  Grenfell  and  Cecil  Parker  and  George  Cole  will  have 
marquee  lure.  Most  regular  moviegoers  will  find  scant 
humor  in  the  outrageous  goings-on  of  the  stringy-haired  little 
schoolgirls,  the  lack  of  inventiveness  in  the  nonsensical  plot 
and  the  broadly  caricatured  portrayals  of  most  of  the  players. 
Produced  by  Sidney  Gilliat  and  Frank  Launder,  who  collab- 
orated on  the  screenplay,  with  Launder  directing,  the  series 
started  v/ith  "The  Belles  of  St.  Trinian's"  in  1955,  which  was 
hilarious,  but  this  latest  hits  a comedy  low — excepting  to 
those  addicts  of  British  humor  who  delight  in  this  horseplay. 

Miss  Grenfell  is  always  an  expert  comedienne  and  Irene 
Handl,  Raymond  Huntley  and  Lloyd  Lamble  make  the  most 
of  their  feeble  comic  moments.  Such  players  as  Parker,  Den-  t ^ 
nis  Price  and  Thorley  Walters  are  trapped  in  ridiculous  por-  Ly 
trayals.  A Vale  Film  Production. 

Cecil  Parker,  Joyce  Grenfell,  George  Cole,  Eric  Barker, 

Irene  Handl,  Dennis  Price,  Thorley  Walters,  Liz  Fraser. 


Badiao  F 

Parallel  Film  Distributors  100  Minutes  Rel.  

If  nothing  else  this  import  from  the  islands  establishes  that 
the  Philippines'  growing-but-still-groping  film  industry  can 
produce  pictures  other  than  those  treating  with  guerrilla  war- 
fare against  the  invading  Japanese.  This  is  a Romeo  and 
Juliet-ish  yarn  that  carries  a message  of  tolerance  and 
understanding.  Because  it  is  made  in  the  native  Tagalog 
tongue  (with  English  subtitles)  the  photoplay  will  find  a 
dominant  percentage  of  its  bookings  in  art  houses.  In  fact, 
that  is  the  market  at  which  its  distributors  are  aiming  it.  An 
occasional  conventional  theatre,  in  quick  need  of  a support- 
ing feature  on  an  unimportant  program,  can  book  it,  hovr- 
ever,  without  fear  of  spectators  reacting  unfavorably.  Like 
most  film.s  from  the  Philippines,  on  obviously  limited  budgets, 
most  of  the  footage  is  exposed  out  of  doors  against  natural 
— and  often  scenically  exciting — backgrounds,  and  what  fev/ 
sets  were  required  were  cheaply  constructed,  mostly  out  oi 
bullrushes.  Performances,  under  the  direction  of  Lamberto 
V.  Avellana,  are  acceptable.  The  topliners  are  filled  by  Rosa 
Rosal  and  Tony  Santos,  whose  names  are  becoming  some- 
what  known  to  American  audiences.  The  photoplay  has 
Serv  garnered  recognition  at  several  film  festivals.  Produced  by 
Manuel  de  Leon  at  the  L.V.N.  Studios,  Manila. 

Rosa  Rosal,  Tony  Santos,  Leroy  Salvador,  Joseph  de 
Cordova,  Vic  Silayan,  Oscar  Keesee,  Pedro  Faustino. 


The  reviews  on  these  poges  may  be  filed  for  future  reference  in  ony  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  stan  dard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2570 


BOXOFFICE  BookinGuide  Oct.  16,  1961 


2569 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


THE  STORY:  “Mr.  Sardonicus"  (Col) 

Ronald  Lewis,  who  is  pioneering  in  new  medical  tech- 
niques in  a London  hospital,  is  summoned  by  Audrey  Dalton 
a former  girl  friend  now  married  to  the  wealthy  Guy  Rolfe, 
to  her  medieval  castle  in  Bohemia.  There  Lewis  meets  Rolfe,  le  on. 
who  wears  a rubber  mask  to  hide  his  features,  which  became  ’ 
contorted  when  he  was  forced  to  dig  up  his  father's  body  to 
recover  a winning  lottery  ticket.  Lewis  is  asked  by  Rolfe  to 
try  his  massage  treatments  on  his  face  because  his  fright- 
ened wife  is  repelled  by  his  looks.  Lewis  soon  becomes 
aware  that  Rolfe  also  employs  a one-eyed  doctor,  Oscar 
Homolka,  to  try  torture  experiments  on  his  servant  girls. 

On  threat  of  disfiguring  the  helpless  Audrey,  Lewis  ad- 
ministers a dangerous  toxic  poison  on  Rolfe  and  the  latter 
then  agrees  to  relinquish  his  wife  to  him.  Although  Rolfe's 
face  is  back  to  normal,  his  punishment  is  that  his  jaw  has 
locked  tight. 

EXPLOrriPS: 

As  in  Castle's  other  audience  “gimmicks"  for  "The  Tingler," 
etc.,  stress  his  latest,  a “punishment  poll"  which  asks  the 
audience  to  decide  the  fate  of  “Mr.  Sardonicus"  a few  min- 
utes before  the  picture's  finale  is  shown. 

CATCHLINES: 

A Man  of  Evil  With  a Face  That  Could  Stop  a Heart  . . . 

The  Only  Picture  With  a "Punishment  Poll"  for  Audiences  to 
Decide  the  Baron's  Screen  Fate  . . . Another  Frightening 
"First"  From  the  Screen's  No.  1 Shock-Maker. 

THE  STORY:  "Back  Street"  (U-I) 

Susan  Hayward,  a talented  and  ambitious  designer  of 
clothes,  meets  and  falls  in  love  with  John  Gavin,  scion  of  a ^ 
Goc,  wealthy  department  store  family.  After  the  initial  affair  she 
^1^0'  discovers  that  he  is  married  and  has  two  children.  She 
determines,  to  give  him  up,  and  to  get  away  from  her  torch 
and  in  pursuit  of  her  career  she  goes  to  Europe  where  she 
is  phenomenally  successful.  Gavin's  wife,  Vera  Miles,  is  a 
conniving  alcoholic  who  refuses  to  give  him  a divorce  so 
that  he  can  marry  Susan,  whose  path  he  crosses  constantly. 
Susan  stops  fighting  her  love  for  him  and  happily  becomes 
his  backstreet  woman.  Comes  the  inevitable  denouement, 
the  tragic  death  of  John  and  Vera,  leaving  heartbroken 
Susan  alone  with  only  her  memories. 

EXPLOITIPS: 

Ask  film-goers  who  remember  the  previous  “Back  Street" 
movies  to  write  in  a critical  review  comparing  them  with 
the  current  production;  award  free  tickets  or  suitable  prize 
to  winner.  Ask  bookstores  and  libraries  to  cooperate  with 
displays  of  Fanny  Hurst's  novel,  accompanied  by  stills  from 
picture  and  theatre  data.  Tout  Susan  Hayward  and  John 
Gavin. 

CATCHLINES: 

She  Loved  Him,  But  He  Couldn't  Marry  Her  . . . The 
Haunting  Story  of  a Woman's  Undying  Love  for  a Man  She 
Couldn't  Call  Her  Own. 

THE  STORY:  "Season  of  Passion"  (UA) 

For  16  years,  Ernest  Borgnine  and  John  Mills,  Australian 
cane-cutters,  have  been  spending  their  annual  summer  lay- 
offs with  their  loyal  girl  friends.  But,  when  they  return  for 
their  17th  summer.  Mills  finds  that  his  girl  has  married  and 
he  relies  on  Borgnine's  girl,  Anne  Baxter,  to  find  him  a new 
sleeping  partner.  Anne  persuades  Angela  Lansbury  to  take 
over  with  Mills  but  this  17th  summer  is  not  the  same.  Borg- 
nine had  been  laid  off  and  is  broke  and  Angela  refuses  to 
join  in  their  regular  pleasures.  Borgnine  refuses  to  play  up 
to  the  new  cane-cutting  boss,  Vincent  Ball,  and,  too  proud  to 
accept  money  from  Anne.  He  has  a falling  out  with  her. 

Mills  has  a quarrel  with  Angela  and  heads  north,  but  Borg- 
nine  finally  patches  things  up  with  Anne  and  they  decide  to  (intry 
get  married.  'eld. 

EXPLOrriPS: 

Although  the  title  has  been  changed,  key  city  patrons 
should  be  told  that  the  film  is  based  on  "Summer  of  the  17th 
Doll,"  which  was  a London  stage  hit  and  had  a briefer 
Broadway  run.  Anne  Baxter,  recently  in  "Cimarron,"  Borg- 
nine, the  star  of  “Marty"  and  Mills  recently  starred  in  Dis- 
ney's "Sv/iss  Family  Robinson."  A lobby  display  of  kewpie 
dolls,  which  are  important  in  the  plot,  will  attract  attention. 
CATCHLINES: 

A Few  Months  of  Love  Every  Summer — These  Men  Took  It. 
These  Women  Gave  It  . . . The  Savage  Storm  of  Summer  Is 
Coming. 

THE  STORY:  "Seven  Women  From  Hell"  (20th-Fox) 

When  the  Japanese  invade  New  Guinea  in  1942,  the  women 
prisoners  are  placed  in  a temporary  compound.  Patricia 
Owens,  Denise  Darcel,  Margia  Dean,  Yvonne  Craig,  Pilar 
Seurat,  Sylvia  Daneel  and  Evadne  Baker,  each  of  a dif- 
ferent nationality,  share  the  same  prison  house.  They  plot 
to  make  their  escape  and  finally  get  a Japanese  doctor  to 
help  them  reach  a cruiser.  But  the  plot  is  foiled.  Miss  Darcel 
is  captured  but  the  other  girls  escape  into  the  jungle  and 
start  their  long  trek  to  possible  freedom.  They  befriend  John 
Kerr,  a shot-down  American  flyer,  but  he  does  not  recover 
from  his  injuries.  They  find  a haven  at  the  plantation  of 
Cesar  Romero  only  to  learn  that  he  is  an  enemy.  On  board  a 
x) — E small  boat,  the  remaining  girls  are  rescued  by  a platoon  of 
had  American  soldiers. 

EXPLOITIPS: 

Arrange  newspaper  or  radio  interviews  with  men  or 
women  who  were  in  Japanese  prison  camps  during  the  last 
war.  Enclose  a portion  of  the  lobby  with  barbed  wire  and 
have  a girl  within  pass  out  heralds  or  other  ad  material  to 
patrons  prior  to  opening  day.  Use  the  available  TV  trailers 
and  realistic  radio  spots. 

CATCHLINES: 

Now  It  Can  Be  Told — The  Truth  About  “Those"  Camps 
and  the  Barbed  Wire  Nightmares!  ...  A Bristling  Drama  of 
Pounding  Realism  . . . They  Had  But  One  Choice — Sur- 
render Their  Bodies  or  Die. 

THE  STORY:  "Badjao"  (Parallel) 

The  Badjao  tribesmen  are  sea  dwellers  who  live  on  crude 
boats.  Their  rivals,  the  Moros,  are  land  dwellers  and  Mos- 
lems, who  look  down  on  the  Badjaos  as  more  primitive.  Tony 
Santos,  a Badjao,  and  Rosa  Rosal,  a Moro,  fall  in  love.  Tony 
is  taken  into  her  tribe  because  he  is  willing  to  foreswear 
his  own  people,  but  principally  because  he  is  a distinguished 
pearl  diver  and  can  retrieve  the  expensive  blue  pearls  that 
keep  the  Moros  prosperous.  The  lovers  marry  and  have  a 
baby.  Tony  quarrels  with  Rosa's  uncle,  the  Moros'  chief,  and 
refuses  to  do  any  m.ore  diving.  His  house  is  burned  down. 

He  rescues  his  endangered  wife  and  baby  and  the  three 
return  to  his  people  where  they  are  made  welcome  after  the 
baby  is  subjected  to  a barbaric  tribal  custom. 

EXPLOmPS: 

Decorate  lobby  with  American  and  Philippine  flags  and 
travel  posters  depicting  Manila  and  other  Philippine  islands. 

Tout  the  film  as  winner  of  several  film  festivals.  Advertise 
English  subtitles. 

CATCHLINES:  Dave 

A Heartwarming  Tale  of  Tolerance  and  Understanding 
Made  in  the  Philippines,  With  Exciting  Scenic  Backgrounds 
. . . See  the  Film  Recognized  by  So  Many  Film  Festivals  as 
Outstanding. 

THE  STORY:  "The  Pure  Hell  of  St.  Trinian’s"  (Cont'l) 

The  horrific  little  girl  students  of  St.  Trinian's  are  on  trial 
in  England  for  burning  down  the  school.  Their  sentence  of 
guilty  is  set  aside  when  Cecil  Parker,  a man  of  questionable 
degree  from  the  University  of  Bagdad,  and  his  crack-brained 
assistant,  Irene  Handl,  plead  that  they  can  rehabilitate  the 
mayhem-bent  children  in  a new  school  site.  The  veteran 
teachers  are  dismayed  by  this  turn  of  events  and  the  local 
police,  Lloyd  Lomble  and  his  long-time  fiancee,  Joyce  Gren- 
fell, are  again  forced  to  postpone  their  wedding  plans.  Parker, 
who  is  fronting  for  an  eastern  potentate  who  is  seeking  wives 
for  his  various  sons,  sends  the  children,  including  a few 
lovely  teenagers,  on  a luxury  cruise  with  Joyce  stowing  away 
to  relay  information  to  the  British  police.  Havoc  reigns,  the 
children  are  set  adrift  and  numerous  other  silly  adventures 
take  place  before  they  get  back  to  England.  Then  the  "little 
monsters"  set  the  school  afire  again. 

EXPLOITIPS: 

For  devotees  of  British  comedies,  play  up  the  "St.  Trinian's" 
part  of  the  title  by  using  caricatures  of  the  "little  fiends  in 
human  form"  on  the  theatre  front,  modeled  on  Ronald  . 

1 PJ*-  Searle's  famous  cartoons.  \ 

(i,  Vei 

CATCHLINES: 

Those  "Little  Monsters"  of  St.  Trinian's  Are  on  the  Loose 
Again  . . . The  Belles  of  St.  Trinian's  Are  on  the  Warpath — 
to  Make  You  Howl  With  Laughter. 

BOXOFFICE  BookinGuide  ::  Oct.  16,  1961 


RATES:  20c  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CKflmnG  HOUSE 


HELP  WANTED  EQUIPMENT  WANTED 


Representative  Wanted:  To  sell  adver- 
tising in  theatre  outdoor  frame  service. 
Protected  territory.  Write  or  wire:  Romar- 

Wanted:  Used  theatre  booth  equipment. 
We  dismantle.  Leon  Jarodsky,  Paris, 
Illinois. 

Vide  Company,  Chetek,  Wisconsin. 

Wanted:  Used  theatre  equipment.  Will 

Drive-in  and  walk-in  theatre  managers 
wonted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 

dismantle.  Frank  Rogers,  1122  Winton 
Ave.,  Speedway,  Indiana, 

GENERAL  EQUIPMENT— USED 

tion  and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 

LAMPS,  MECHANISM,  LENSES,  FILM 
CABINETS,  REEL  TICKET  REGISTERS, 
TICKET  REGISTERS,  MOVEMENTS,  Re- 
PAIRED,  LOANERS  FURNISHED,  RE- 
PAIRED. Write  or  call  Gardner  Theatre 
Service,  Inc.,  2831  N.  Clark  St.,  Chicago 
14,  Illinois.  Phone  BU  1-0591  and  BU 
1-0592. 

MANAGER  for  large  Kansas  City  drive- 
in,  year  round  job,  no  buying  or  booking. 
Must  be  able  to  supervise  maintenance 
and  handle  help.  Send  outline  of  ex- 
perience and  a recent  snapshot.  Boxoffice 
9360. 

AUTOMATIC  CHANGEOVERS,  WEAVER, 
STRONG  Zipper  or  Thide  (less  switch), 
Pair  $24.95;  2000'  Film  Cabinets  6,  8, 
10/12  section,  New  Sternmade,  per  sec. 

Manager  wanted  for  large  neighbor- 
Jiood,  first  run  theatre.  Experienced,  am- 
bitious. State  all  in  first  letter  including 
background,  references,  etc.  Boxoffice 
9359. 

$1.95;  16"  Simplex  magazines  top  or 

lower  $4.95.  S.O.S.,  602  W.  52nd,  New 
York  19. 

For  Sale  real  cheap,  theatre  seats. 
Contact  A1  Boos,  City  Manager,  Durwood 
Theatres,  Inc.,  Electric  Theatre  Bldg.,  St. 
Joseph,  Mo. 

Manager  for  de  luxe  theatre  in  South. 
Must  know  theatre  operation  and  super- 
vise help.  No  buying  or  booking.  All 
answers  confidential.  Send  full  details 
first  letter.  Boxoffice  9364. 

Theatre  closed,  Quinlan,  Texas.  Com- 
plete booth  equipment,  Simplex  E7,  Bal- 
lantyne  sound  with  speaker  $250.  Crest 
Theatre,  Seagoville,  Texas. 

POSITIONS  WANTED 

LIKE  NEW:  Practically  all  equipment 
for  complete  drive-in  theatre  operation, 
including  135  amp.  Ashcraft  lamps,  pro- 
jectors and  rectifiers.  RCA  sound  system, 
all  projection  and  concession  equipment, 
display  signs,  and  other  items.  No  mail 
answered.  If  interested,  come  and  see  for 
yourself  and  save  a lot  of  money.  Hines 
Theatre,  Portland,  Indiana. 

Manager,  mature,  executive  ability,  ad- 
vertising, exploitation  minded,  aggressive, 
long  experience.  Boxoffice  9356. 

Division  Manager,  would  like  new  op- 
portunity. Experienced  conventional  and 
metropolitan  drive-ins.  Boxoffice  9358. 

Northern  drive-in  theatre  owner-man- 
ager would  like  managing  position  in 
Florida  or  South  California  from  November 
15  to  April  1.  Could  be  man-wife  combi- 

Three  Holmes  portable,  2 on  iron  stands; 
150  spring  cushion  seats;  about  40  ve- 
neers. Dean  C.  Trippler,  Canova,  S.  D. 

nation  if  needed.  Nine  years  experience 
in  all  phases.  Have  two  theatres  of  our 
own.  Boxoffice  9361. 

SENSAHONAL  SAVINGS!  Tushinsky 
Anamorphics,  $125  pair;  Brenkert  Inter- 

Projectionist:  15  years  experience  in 

all  phases,  conventional  and  drive-in 
operation,  desires  permanent  employment. 
Single,  reliable,  sober  and  dependable. 
Good  references.  Contact  Richard-  F.  Nel- 

heads,  new,  $575  pair;  Magnarc  lamp- 
houses,  excellent,  $395  pair;  Thousand 
values.  Star  Cinema  Supply,  621  West 
55th  Street,  New  York  19. 

son,  2401  Winchester  Avenue,  Ashland, 
Kentucky. 

GENERAL  EQUIPMENT— NEW 

LONG  LASTING  MASONITE  MARQUEE 
LETTERS,  fils  all  signs.  Sample  free.  Black 
or  red.  4"— 40c;  8"— 60c;  10"— 75c;  12"— 
$1.00;  14"— $1.50;  16"— $1.75;  17"— $2.00; 

SOUND-PROIECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  <S  RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  r^akes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95,  (Data  on  16,  35  and 
70mm  equipment.!  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs, 

24 '—$3-00  (10%  discount  100  letters,  or 
over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  York  19. 

DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 

EQUIPMENT  REPAIR  SERVICE 

Order  Now!  Wesley  Irout,  bngineer,  Box 
575,  Enid,  Oklahoma. 

Quick — Easy  and  Wonderful!  Rescue 
broken  reflectors  with  Mineral  Miracle. 
Guaranteed  Gatorhidel  Positively  mends. 

BUYI SELL 1 TRADE 1 

permanently!  Circuits  using  it  as  show- 
insurance!  $2.95  postpaid  or  we'll  bill  you! 
Gatorhide,  Box  71,  Joplin,  Mo. 

UU  1 ■ OLLL  ■ 1 linUL : 

BUSINESS  STIMULATORS 

FIND  HELP  OR  POSITION 

Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 

Through 

Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 

BOXOFFICE 

Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 

Classified  Advertising 

Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 

Halloween  . . . Surprise  Bogs  . . . 
Masks  . . . Comic  Books.  Free  Catalog. 
Hecht  Mfg.,  184  W.  Merrick  Road,  N.  Y. 

HAND  CUT  "ANIMA'TED"  MIDGET 
CHRIS'TMAS  CARDS  expressing  greetings 
ol  the  season  and  plugging  HOLIDAY 
PROGRAMS.  Guaranteed  to  create  un- 
usual interest.  500 — $20.00,  1,000 — $30.00 

(Theatre  and  Mgrs.  name  imprinted) 
SAMPLE  FREE.  Order  now  or  before  Nov. 
15.  Longhorn  Card  Co.,  Box  733,  Bates- 
1 ville.  Ark. 

THEATRES  FOR  SALE 

THEATRE  SEATING 

West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 

Modern  Theatre,  glass  Iront,  bull!  1949, 
500  American  seats,  air-conditioned,  Ab- 
ingdon, Illinois.  Sacrifice  price.  Write 
Warren  Pirtle,  Jetseyville,  Illinois. 

North  theatre,  Danville,  Virginia.  Built 
and  opened  m 1947.  609  seats,  parking 
lot  adjoining  theatre.  Owner  Leonard  Lea, 
Danville,  Virginia. 

Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 

On  Indian  reservation  in  a fast  growing 
community,  one  drive-in  theatre  for  sale, 
terms  available.  Present  owner  with  no 
theatre  experience.  Contact  Wreyford 
Business  Service,  John  E.  Wreyford,  Ac- 
countant, Box  567,  Aztec,  New  Mexico. 

Indoor  and  drive*in  theatres  for  sale. 
Bargain.  Town  7,000  population.  Well 
worth  price.  Selling  on  account  of  tragedy 

SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 

900  pushback  (Kroehler)  chairs,  entirely 
rebuilt,  enameled,  like  new.  Chicago 
Used  Chair  Mart,  829  So.  State  Street, 
Chicago  5,  Illinois. 

responsible  party.  Contact  Texas  Theatre, 
Jasper,  Texas,  Mr.  Fain. 

BUSINESS  OPPORTUNITIES 

For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 

500-seat  theatre,  300-car  drive-in,  Hia- 
watha, Kansas;  600-seat  theatre,  400-car 
drive-in.  Falls  City,  Nebraska.  'Towns  18 
miles  apart.  O.  C.  Johnson,  Falls  City, 
Nebraska. 

THEATRES  FOR  SALE  OR  LEASE 

Opening  lor  Bowling  Alley  in  connection 
with  moving  pictures.  Good  location.  Box* 
office  9366. 

420  seat  Center  Theotre,  Marlette, 
Michigan,  fully  equipped.  Also  apart- 
ment. A real  opportunity  here.  Write 
Ashmun  Theatres,  Caro,  Michigan. 

INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 

For  Lease:  550-seot  theatre  in  In- 

dianapolis, Indiana.  Write  Frank  Rogers. 
1122  'Winton  Avenue,  Speedway,  Indiana. 

THEATRES  WANTED 

POPCORN  MACHINES 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 

Popcorn  machines#  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 

Wanted:  To  lease  or  buy  indoor  the- 
atres, metropolitan  areas,  population  at 
least  75,000.  Contact  William  Berger,  Met- 
ropolitan Hotel,  Cincinnati,  Ohio. 

MARQUEE  LETTER  REPAIRING 

Wanted  to  lease:  Drive-in  or  indoor  the- 
atre, with  possible  option  to  buy.  Year 
'round  operation,  town  population  3,000 
or  more.  Family  operation.  Boxoffice  9357. 

Plastic  Weld  will  repair  broken  Plastic 
Marquee  Letters.  National  Theatre  Supply 
or  Plastic  Weld,  Eastland,  Texas. 

Interested  in  buying  or  leasing  the- 
atres throughout  U.  S.  with  population  of 
75,(100  or  more.  Contact  Leroy  Griffith  or 
Gerald  Allen,  Little  Art  Theatre,  120  W. 
Berry  Street,  Ft.  Wayne,  Indiana. 

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THEATRE  

STREET  

TOWN STATE.  . . 

Wanted  to  Lease  or  Buy  ind-oor  theatres, 
metropolitan  areas.  Population  at  least 
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pole  Hotel,  Cincinnati,  Ohio. 

Will  buy  or  lease  small  town  theatre 
with  space  rentals  and  apartments.  Inter- 
ested mostly  in  southwestern  states.  Send 
details  to  Boxoffice  9363. 

Wonted:  To  buy  drive-in  theatre,  350- 
car  capacity  or  larger.  P.  O.  Box  171, 
Saskatoon,  Sask.,  Canada. 

Want  to  lease  theatre — Central  or  East 
Texas.  Over  20  years  experience,  all 
phases.  Reed  Whatley,  4115  Dumbonton 
Road,  Houston  25,  Texas. 

Wanted  to  lease  indoor  theatres  in 
Philadelphia  exchange  area.  Boxoffice 
9365. 

FILMS  WANTED 

Silent  Movies  . . . Wanted  . . . Nega- 
tives, prints.  Sherman,  2120  E.  177,  NYC 
72. 

Want  to  Buy  or  Rent  16mm — 35mm,  2nd 
run  Action  Pictures  in  Color.  'Write: 
George  Boscan,  P.  O.  Box  66,  Maracaibo, 
Venezuela. 

THEATRE  TICKETS 

POSITION  

Prompt  Service.  Special  printed  roll 
tickets.  100,000,  $37,95;  10,000,  $12.75;  2,000, 
$5.95.  Each  change  in  admission  price, 
including  change  in  color,  $4.25  extra. 
Double  numbering  extra.  F.O.B.  Kansas 
City,  Mo.  Cash  with  order.  Kansas  City 
Ticket  Co.,  Dept.  11,  109  W.  18th  Street, 
Kansas  City  8,  Mo. 

BOXOFFICE  ::  October  16.  1961 


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OCTOBER  23,  1961 


Ethyl  Gubernick  of  Wometco  Enterprises  personnel  deportment  conducts  on  indoctrination  class 
for  new  employes,  one  of  several  projects  aimed  at  improving  employer-employe  relations  in 
the  Florida  circuit.  How  Wometco  handles  employe  problems  is  reported  on  pages  20-21. 


Cover  Feature: 

How  to  Handle 
Employe  Problems 

V Pages  20-21  i 


NATIONAL  SCREEN  SERVICE 

proudly  announces 

Tlie  nio.st  stunning  assortnicMit  ot 


"Aik.  _ 


ir  nas  ever  neen  our  pleasure  ro  oner  to 
Exliilntors! 

So  COLORFUL!.. 

So  BEAUTIFUL!... 

that  to  attempt  to  reproduee  tliein  here 
won  Id  L e impractical  anti  unjust  to  you. 

T1  lerefore . . . 

in  tairness  to  you  anti  to  these  magniii- 
cent  Displays  ..  .we  respectlully  retpiest 
you  to  see  them  at  your  nearest  NSS 
Exchange  . . . or.  . . call  your  NSS 
S a 1 e s 111  a n a n tl  let  hi  m s h o \\  y o u 
thelniest  Displays  that  ever  carrietl  your 


LEARN 

WHAT 

WILL  HAPPEN 
IF 

ANOTHER 
GLOBAL  WAR 
BREAKS 
OUT! 

“THE  last  WAR” 


-TOHO  COMPANYHTB.^TOrYO*^ 
. . SANEZUMI  fUJIMOTO- 
— --ars-.--  TOMOYUKI  TANAKA 
. . TOSHIO  YAZUMI 

TAKESHI  KIMURA  I 


DIR^£«t)  BY  MATSUBAyASHIr 

DIREct?^'bF'SPKlAl.4mc/5 EUl  TWBURAYA? 

PHOTOGRAPHJ'BY  . . . . , . RMURO  NISHIGAKI 

MUSIC  BY  . . IKUMA  Dim  - 


SCREENPtAT^V 


A^PRODyCEDf  BY 
'-^--TEXECUTIVe  PI 


NISHIGAKI 
^4 


AN  ELECTRIFYING 

MOTION  PICTURE 

VIVIDLY 

DEPICTING 

THE  SELF-ANNIHILATION 

OF 

MANKIND ! " 


PERSPECTA  STEREOPHONIC 
SOUND 


”THE  LAST  WAR” 

A statement  by  M.  Shimizu, 
President,  Toho  Co.,  Ltd.,  Tokyo 


The  time  has  come  for  us  to 
make  this  picture  . . . 

Newspapers,  radio  commen- 
tators, scholars,  common  men  — all 
speak  of  a dread  hovering  ominous- 
ly over  the  entire  world  every 
second  of  every  day.  If— we  repeat 
— if  this  dread  should  descend  upon 
us,  it  will  result  in  the  destruction 
of  mankind  and,  perhaps,  life  itself. 

Men  of  intelligence  are  taking 
great  pains  to  avert  it.  This  is 
indeed  commendable;  there  can 
never  be  too  much  effort  exercised 
toward  this  end.  But  still  we  live 
in  fear  that  a great  war,  the  Last 
War  may  come.  . 

We  the  Japanese  are  in  a 
better  position  than  people  of  any 
other  nation  to  make  a film  such 
as  this.  We  side  with  no  one;  we 
are  inimical  to  no  one.  “The  Last 
War”  is  presented  as  our  appeal 
to  the  world. 

We  of  the  Toho  Company  are 
employing  every  vestige  of  our 
technical  skill  to  represent  as 
realistically  and  appealingly  as 
possible  exactly  what  will  happen 
if  this  colossal  horror  befalls  us. 

It  is  our  sincere  hope  that  by 
producing  and  exhibiting  this  film 
we  can  serve  the  cause  of  peace. 


TOHO  COMPANY,  LIMITED 

14.  1-CHOME,  YURAKU-CHO 
CHIYODA-KU.  TOKYO.  JAPAN 


Birth  of  a Salesman 


When  a young  usher  grows  up 
into  a manager,  in  the  good  old 
American  tradition,  it  is  because  he 
has  somehow  become  a salesman. 
He  learned  early  that  pictures  are  a 
surprise  package  to  the  public  and 
need  good  selling  eiiorts.  He  has 
learned  to  think  of  his  theatre  and  its 
services  as  WE  instead  of  THEY.  He 
would  never  say,  "I  only  work  here," 
for  he  also  does  a lot  of  thinking 
there.  For  much  of  his  information 
he  has  constantly  turned  to  BOX- 
OFFICE,  favorite  tradepaper  among 
thinkers  and  doers  in  the  industry.  It 


has  been  a friendly  and  authoritative 
counselor  that  always  helps. 

So  today  our  rising  young  exec- 
utive performs  his  new  tasks  easily 
and  is  unafraid.  He  knows  what  to 
do  and  how  to  do  it — how  to  give 
and  how  to  take  — because  he  has 
a liberal  education  in  know-how.  He 
knows,  almost  personally,  the  active 
local  and  national  leaders  in  the  in- 
dustry and  will  some  day  work  con- 
genially with  them  in  his  field, 
because  he  has  come  to  know 
them  so  well  through  the  informative 
and  helpful  pages  of  BOXOFFICE. 


BOXOFFICE  October  23,  1961 


COLOR  by  DE  LUXE 
Cl  I Ni  E is/i  A S cr  o P £ 


DIRECTED  BY 

VINCENT  SHERMAN 

SCREENPLAY  BY 

OSCAR  SAUL  m 
CECIL  DAN  HANSEN 


The  Happiest,  Merriest,  Cheeriest,  Christmas  Treat  of  the  Year! 


DEBBIEs  on  iho  wackiast 
husband-hunt  that 
QVQT  sent  hQ-mon 
running  for 
cover  1 


STEVE 

EORBEST 

ANDY 

6RIFFITH 

JDIIET 

PBOWSE 

TBEIMA 

RITTER 

KEN 

SCOTT 

IN  JACK  CUMMINGS  production  of 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Edilor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN  ..  Executive  Editor 
JESSE  SHLYEN.  . . .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER  ..  Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Puglication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  E.\- 
ecutive  Editor;  Jesse  Shlyen,  Managing 
EMitor:  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  Tlie  Modern  TTieiitre 
Section.  Telephone  CHestnut  1-7777. 
Editorial  Offices:  1270  Sixth  .Ave.,  Rocke- 
feller Center.  New  York  20.  N.  Y.  Donald 
M.  Mersereau,  A.ssociate  Publisher  & 
General  Manager;  ,\1  Steen,  Eastern  Edi- 
tor. Telephone  COliinibiis  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11.  111.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Didier 
and  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices;  Editorial  and  Film  Adver- 
tising—6404  Hollywood  Blvd.,  Hollywood 
28.  Calif.  Ivan  Spear,  manager.  Tele- 
phone Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Ix)S  Angeles.  Calif.  Bob  Wett- 
■stein,  manager.  Telephone  Dunkirk  8-2286. 
London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
HilLside  6733. 

The  MODERN  THEATRE  Section  is  in- 
cluded in  the  first  issue  of  each  month. 

Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany;  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 
25th  St. 

Boston:  Guy  Livingston.  80  Boylston, 
Boston,  Mass. 

Ctiarlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNiversity 

1- 7180. 

Cleveland;  W.  Ward  Marsh.  Plain  Dealer. 
Columbus:  Fred  Oastreicher,  52%  W. 
North  Broadway. 

Dallas;  Mable  Guinan,  5927  Winton. 
Denver:  Brace  Marshall,  2881  S.  Cherry 
Way. 

Des  Moines:  Pat  Cooney,  2727  49th  St. 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  woodward  2-1144. 

Hartford:  Allen  M.  Widem,  CH  9-8211. 
Indianapolis:  Norma  Gerafhty,  436  N.  Il- 
linois St. 

Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  98  St. 
Milwaukee:  Wm.  Nichol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwond. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker.  911  N.  51st  St. 
Philadelphia:  A1  Zurawski,  The  Bulletin. 
Pittsburgh:  R.  F.  Klingensmith,  516  Jean- 
ette, Wilkinsburg,  CHurchill  1-2809. 
Portland,  Ore.:  Arnold  Marks,  Journal. 
Providence:  Wm.  Trambukis,  Loew's  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181, 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Banisch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  .Market  St.,  YUkon 

2- 9537. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayview  Ave.,  Willowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg-:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

OCTOBER  2 3,  1961 

Vol.  80  No.  1 


CHANGE  FOR  THE  BETTER 


NO  GREAT  decisions  came  out  of  the 
Theatre  Owners  of  America  convention 
in  New  Orleans.  There  were  no  earth-shaking 
resolutions  and  no  so-called  “fireworks.”  Yet, 
the  delegates  came  away  with  a feeling  that  it 
was  a very  worthwhile  conclave — perhaps  the 
best  since  the  organization’s  inception.  This  was 
indicated  in  many  ways,  but,  primarily,  by  the 
enthusiastic  comments  heard  over  the  serious 
attentions  given  to  providing  the  attendants  wdth 
information  of  practical  use-value;  with  ideas 
that  can  be  quickly  applied  for  profit.  And,  not 
in  the  least,  was  the  confidence  this  engendered 
in  the  future  of  the  industry. 

There  was  a time  when  no  exhibitor  conven- 
tion was  considered  a success  unless  the  dis- 
tributors were  blasted;  unless  there  w'ere  threats 
of  “calling  the  cops” — meaning  the  govern- 
ment; and  unless  there  were  fights  from  the 
floor.  But  TOA  reached  its  objectives  in  New 
Orleans  in  a calm,  statesmanlike  manner  and, 
in  adopting  the  recommendations  of  its  Legal 
Advisory  Council,  clarified  several  issues  and 
let  the  industry  know  where  the  association 
stood  on  certain  trade  practices. 

Still,  there  was  no  pussyfooting.  Laurence  A. 
Tisch,  president  of  Loew’s  Theatres,  Inc., 
plainly  told  the  distributors  that  their  policy 
of  making  their  top  backlog  pictures  available 
to  prime-time  television  “just  doesn’t  make 
sense,”  and  warned  that  by  so  doing  they  were 
not  only  “consuming  themselves,  but  were 
threatening  the  existence  of  exhibition  as  well.” 
TOA  accepted  the  Council’s  recommendation 
that  exhibitors  should  sign  no  Warner  Bros, 
contract,  or  one  with  any  other  company,  that 
put  restrictions  on  the  operation  of  kiddie  shows. 
The  complaints  in  regard  to  blind-bidding  re- 
sulted in  a decision  to  make  a nationwide  survey 
of  tbe  situation  to  learn  the  extent  to  which 
this  practice  has  been  carried. 

Conventions  have  changed  over  the  years. 
They  may  still  be  a place  for  exhibitors  to  let 
their  hair  dowm,  so  to  speak,  but,  as  exemplified 
by  TOA’s  conclaves  over  the  past  several  years, 
they  represent  forums  for  the  exchange  of  ideas 
on  all  phases  of  theatre  operation.  On  many 
occasions,  exhibitors  have  been  heard  to  say 
that  a single  idea  obtained  at  a convention  has 
more  than  paid  for  the  expense  of  the  trip. 

A wealth  of  information  was  given  out  in  New 
Orleans  by  experts  in  tbe  field  of  merchandis- 
ing, concession  sales,  drive-in  operation — you 
name  it;  it  w'as  plentiful. 

Countless  exhibitors  said  they  were  going 
home  with  valuable  data,  money-making  ideas 
and  storehouses  of  new  approaches  to  various 


problems  in  every  area  of  operating  a theatre. 
It  was  apparent  that  almost  every  attending  ex- 
hibitor went  to  New'  Orleans  to  learn  something 
and  none  returned  home  empty-handed.  And  it 
w'as  a great  spot  for  the  distributors  to  show 
and  explain  their  wares  so  that  showmen  could 
become  familiar  with  what  to  expect  in  product 
during  the  next  six  months;  and  for  conces- 
sionaires, equipment  manufacturers  to  demon- 
strate and  sample  the  improvements  made  in 
their  products. 

Yes,  conventions  have  changed — and  all  for 
the  better. 

★ ★ 

Goodwill  and  Understanding 

Two  noteworthy  statements  accompanied  the 
announcement  of  20th  Century-Fox’s  rejoining 
the  Motion  Picture  Ass’n  of  America.  In  his 
comment,  Spyros  P.  Skouras,  president  of  20th- 
Fox,  said  that  his  company’s  decision  “recon- 
firms our  faith  in  the  principles  of  the  MPAA 
and  our  confidence  that  any  differences  can  be 
resolved  in  an  atmosphere  of  goodwill  and  un- 
derstanding.” That  can  be  applied  on  a broad 
range  throughout  every  level  of  intra-industry 
relationships.  Whether  the  differences  occur  be- 
tween exhibitors  and  distributors  or  between 
competitive  exhibitors,  they  usually  can  be 
ironed  out  in  an  understanding  and  friendly 
atmosphere. 

Eric  Johnston,  president  of  the  MPAA,  hailed 
the  20th-Fox  return  as  coming  “at  a time  when 
there  are  greater  opportunities  than  ever  to 
move  the  industry  forward  through  coopera- 
tive joint  efforts.”  And  he  added,  “There  is 
no  limit  to  the  future  that  this  industry  can 
make  for  itself  through  unified  efforts.” 

Mr.  Johnston  and  other  industry  leaders  in 
every  branch  of  the  industry  have  made  like 
observations  from  time  to  time  in  the  past.  But 
it  is  well  to  restate  these  convictions,  particu- 
larly at  this  time,  when  the  industry  is  entering 
a new  period  of  resurgence,  which  “cooperative 
joint  efforts”  can  make  the  greatest  ever. 

Great  opportunities  certainly  are  at  hand. 
The  public  is  more  favorably  inclined  toward 
seeking  out  motion  pictures  as  their  favorite 
form  of  entertainment  than  has  been  the  case 
for  the  past  decade;  and  the  industry  is  well 
stocked  with  a greater  variety  of  good  product 
than  it  has  ever  had.  With  all  pulling  together 
— in  the  same  direction — new  goals  of  progress 
will  be  the  more  quickly  reached. 


Convention  Sidelights 


TOA  Convention  Roundup 

Exhibitors  Feel  Confident 
Of  More  Films  in  1962 


NEW  ORLEANS — A feeling  of  confidence 
that  there  will  be  more  pictures  forthcom- 
ing next  year  was  expressed  by  exhibitors 
who  attended  Theatre  Owners  of  America’s 
14th  annual  convention  which  ended  here 
October  12.  Although  many  exhibitors  who 
were  contacted  by  Boxoffice  said  that 
every  business  session  was  informative  and 
constructive,  it  was  the  indication  that 
there  would  be  more  product  in  1962  that 
gave  them  the  biggest  lift. 

TWO  SOURCES  GIVE  HOPE 

The  reaction  stemmed  from  two  sources. 
One  was  that  A.  C.  E.  Films,  Inc.,  was  "off 
the  ground”  and  on  the  way  to  becoming 
a reality;  the  other  was  that  there  was  a 
tendency  on  the  part  of  the  major  com- 
panies to  increase  their  output  next  year. 
Several  exhibitors  said  they  had  discussed 
the  situation  with  film  company  executives 
and,  while  the  distributors  would  not  be 
pinned  down  as  to  actual  numbers,  they 
had  given  assurance  that  the  schedules 
would  be  boosted. 

The  need  for  more  pictures  was  expressed 
at  almost  every  session  of  the  convention 
and  there  was  considerable  criticism  over 
the  bunching  of  top  product  during  the 
Thanksgiving  and  Christmas  holidays.  It 
was  estimated  that  12  important  pictures 
would  be  available  during  those  periods, 
whereas  there  would  be  a dearth  of  quality 
product  in  the  interim.  If  A.C.E.  can  fill 
the  gap  and  spread  important  pictures 
throughout  the  year,  it  will  be  well  worth 
the  investment,  according  to  TOA  leaders. 

Another  significant  point  was  the  evi- 
dence of  genuine  interest  in  developing 
and  exposing  new  talent.  New  players,  in 
person,  were  presented  at  both  the  Wed- 
nesday luncheon  session  and  at  the  Presi- 
dent’s Banquet  on  the  closing  night.  Ap- 
plication cards  for  kits  containing  photos, 
biographies,  stills  and  other  background 
material  on  the  new  faces  were  given  out 
to  and  signed  by  hundreds  of  exhibitors 
who  were  asked  to  make  the  information 
in  the  kits  available  to  their  local  press 
and  radio  and  television  stations.  The  ex- 
hibitors were  told  that  only  they  could 
make  these  new  performers  “America’s 
new  stars.” 

DRIVE-IN  FORUM  HELD 

A fonun  on  drive-in  operation  on  Thurs- 
day was  the  final  business  session  of  the 
convention.  Alan  V.  Iselin,  who  operates 
three  theatres  in  the  Albany,  N.  Y.,  area, 
stressed  the  importance  of  close  coopera- 
tion between  booking  and  advertising.  He 
said  that  as  soon  as  bookings  were  set  for 
a given  week,  he  sat  down  with  his  ad  man 
and  mapped  out  the  campaigns.  He  said 
they  looked  for  two  things:  What  angle 
should  be  sold  and  how  it  should  be  sold. 
He  said  the  important  factor  was  to  get 
the  title  over  to  the  public  and  the  fact 
that  it  will  play  in  his  theatres.  He  said 
it  was  important  that  gimmicks,  if  needed, 


were  in  the  ad,  such  as  the  fright  break 
in  “Homicidal.” 

Iselin  gave  an  example  of  a lack  of  co- 
ordination. He  said  an  exhibitor  friend  of 
his  went  to  a great  deal  of  trouble  to  book 
“Run  Silent,  Rim  Deep,”  a Clark  Gable 
picture,  shortly  after  Gable’s  death,  on  the 
premise  that  a picture  with  the  late  star 
would  help  his  program.  When  the  ads 
came  out,  they  announced  that  the  second 
feature  would  be  “Run  Silent,  Run  Deep,” 
starring  Burt  Lancaster. 

Walter  Reade  jr.  addressed  the  dele- 
gates on  the  subject  of  specialized  films 
and  pointed  out  that  this  no  longer  meant 
foreign  product  for  art  houses.  He  said  it 
now  was  difficult  to  tell  whether  a pic- 
ture was  made  in  Hollywood  or  abroad  and 
that  the  improvement  in  dubbing  elimin- 
ated much  of  the  objection  to  the  showing 
of  foreign  pictures  in  drive-ins.  Not  all 
foreign  pictures  have  the  accent  on  sex, 
he  said,  but  many  of  them  are  not  suitable 
for  children  and  that  fact  should  be 
brought  out  in  the  advertising. 

GOOD  PROGRAMMING  URGED 

Oscar  Brotman,  operator  of  the  Oasis 
Drive-In  Theatre  near  Chicago,  empha- 
sized the  need  for  good  programming,  ad- 
vising not  to  book  cheap  sex  pictures  which 
alienated  most  of  the  potential  customers. 
He  also  stressed  the  importance  of  good 
light  and  sound,  which,  he  said,  the  pa- 
trons expected,  and  the  need  for  efficient 
staffs  which  can  “make  or  break”  a the- 
atre. He  advised  exhibitors  to  buy  only  the 
best  foods  because  the  attempt  to  save  a 
few  pennies  on  an  item  can  boomerang. 

Tim  Ferguson,  Grand  Prairie,  Tex.,  dis- 
cussed small  drive-in  situations  and 
touched  on  some  of  the  subjects  detailed  by 
Iselin. 

Edwin  C.  Tobolowsky  was  the  moderator 
of  the  session. 


Allied  Head  Congratulates 
New  President  of  TOA 

DETROIT — Continuing  the  policy  of  of- 
fering top-level  cooperation  between  the 
two  national  exhibitor  groups.  Allied 
States  president  Marshall  Fine  sent  a tele- 
gram to  John  Stembler  in  New  Orleans 
upon  his  election  as  president  of  TOA. 
Fine  wired: 

“My  heartiest  congratulations  on  your 
election  and  all  best  wishes  for  a most  suc- 
cessful year  for  both  you  and  your  or- 
ganization. Please  do  not  hesitate  to  call 
on  me  for  any  matter  in  which,  by  co- 
operating with  one  another,  we  might  fur- 
ther the  cause  of  exhibition  or  aid  in  any- 
way the  great  industry  we  both  have  the 
honor  to  represent.” 

When  Fine  took  office  eight  months  ago, 
he  promptly  invited  A1  Pickus,  who  pre- 
ceded Stembler,  to  a luncheon  conference 
in  New  York  to  work  out  a broad  program 
of  suitable  cooperative  effort. 


^*HE  CONVENTION  registration  topped 
the  1,000  mark  by  25.  TOA  delegates 
and  wives  were  tabbed  at  875  and  the  Na- 
tional Ass’n  of  Concessionaires  accounted 
for  150.  This  was  said  to  be  a new  attend- 
ance record  for  TOA  and,  perhaps,  for  any 
other  exhibitor  convention  in  recent  years. 

* # « 

Samuel  Pinanski  rounded  out  a decade 
of  service  as  TOA’s  only  honorary  officer 
at  the  convention.  Pinanski,  who  was 
TOA’s  second  president,  was  elected  hon- 
orary chairman  of  the  board  in  1952  and 

has  been  reelected  every  year  since  then. 

* * * 

Rarely,  if  ever,  did  a banquet  go  off  as 
smoothly  as  the  wundup  gala  of  Charley 
Okun’s  Coca-Cola  affair.  With  clockwork 
precision,  each  segment  was  right  on  time. 
And  Bob  Selig  outdid  himself  as  toast- 
master. Hollyi^'ood’s  Leroy  Prinz  directed 
the  program  with  skill. 

« * * 

Norm  Wasser,  Ed  Finneran  and  their 
Pepsi-Cola  crew  staged  a most  novel  party, 
cruising  down  the  river  on  a five-deck  Mis- 
sissippi River  steamboat  on  the  third  night 
of  the  convention.  A steam  calliope  on  the 
top  deck  welcomed  the  guests  who  were 
treated  to  cocktails,  dancing  and  a buffet 
supper. 

* * « 

Paramount  was  the  host  on  the  conven- 
tion’s second  night  at  a screening  of  “Blue 
Hawaii.”  After  the  screening,  the  guests 
were  transported  to  an  amusement  park 
where  they  were  served  Oriental  food  and 
entertained  by  musicians  flown  in  from 
Honolulu  via  United  Airlines.  Each  lady 
was  given  a “muumuu,”  or  Hawaiian  robe, 
and  each  man  received  a bright  Hawaiian 
sports  shirt.  Unless  he  or  she  were  so  at- 
tired, they  were  not  admitted.  The  ducats 
were  in  the  form  of  United  Airlines  plane 
tickets. 

* « ♦ 

The  ladies  committee,  headed  by  Mrs. 
Rodney  D.  Toups,  guided  more  than  350 
wives  on  tours,  breakfasts  and  parties — 
the  largest  delegation  of  convention  women 
in  TOA  history. 

* » « 

The  presence  of  Trueman  Rembusch 
and  Charles  Lochry,  two  former  stalwarts 
of  Allied  States  Ass’n,  was  a novel  twist. 
They  were  there  as  guests  of  TOA  and 
even  sat  in  on  the  board  sessions.  But 
neither  of  the  two  Indiana  ex-Allied  men 
nor  TOA  toppers  would  comment  on 
whether  the  Hoosiers  would  affiliate  with 
TOA.  “We  didn’t  even  discuss  it,”  one  TOA 
officer  said. 

• « * 

As  usual.  Bill  Cosby  and  his  National 
Carbon  boys  were  the  gracious  hosts  in 
their  hospitality  room  daily  and  nightly 

throughout  the  convention. 

» « * 

And  APCO  had  banquet  fare  in  its  suite 
at  almost  any  time  of  the  day  or  night, 
with  Mel  Rapp  the  host.  And  Coca-Cola, 
Pepsi-Cola,  Royal  Crown  Cola  had  the 
welcome  mats  out  at  their  respective  suites. 

• » « 

Rube  Jackter,  Columbia’s  vice-president 
and  general  sales  manager,  was  the  host 
at  a cocktail  party  and  screening  Wednes- 
day afternoon.  The  screening  consisted  of 
highlight  scenes  from  some  of  Columbia’s 
forthcoming  pictures. 


10 


BOXOFFICE  October  23.  1961 


Weifner,  Zukor  Discuss 
Possible  Roadshows 

NEW  YORK  — Commenting  on  the 
fact  that  Paramount’s  1961-62-and- 
beyond  product  announcement  men- 
tioned no  pictures  of  the  roadshow, 
“blockbuster”  calibre,  George  Weltner, 
vice-president  in  charge  of  world  sales, 
said  that  either  “The  Churchill  Story,” 
“Mistress  of  Mellyn,”  “The  Mountain 
Is  Young”  (which  was  not  listed  in  the 
announcement)  or  “Dear  and  Glorious 
Physician”  could  well  turn  out  to  be  of 
roadshow  potential. 

Regarding  “Dear  and  Glorious  Phy- 
sician,” which  was  announced  by  Bar- 
ney Balaban,  president,  at  a press  con- 
ference two  years  ago,  Weltner  tuimed 
the  discussion  to  Adolph  Zukor,  chair- 
man of  the  board,  who  is  taking  a 
great  interest  in  the  picturization  of 
the  Taylor  Caldwell  novel  dealing  with 
St.  Luke. 

Zukor  mentioned  that  three  story 
drafts  of  the  novel  have  been  submit- 
ted and  have  been  found  lacking  and 
further  work  is  going  forward.  “I  per- 
suaded the  late  Cecil  B.  DeMille  to 
produce  ‘The  Ten  Commandments’ 
before  other  projects  he  had  in  mind 
and  the  script  took  three  years  to  com- 
plete,” Zukor  said. 

“Exhibitors  have  been  playing  a tre- 
mendous part  in  making  pictures  in- 
teresting to  the  public,”  Zukor  pointed 
out. 


3 Allied  Groups  Move 
To  Expand  Activities 

DETROIT — The  newly  organized  Allied 
Theatres  of  New  York,  the  reactivated 
North  Central  Allied  affiliate  and  the  West 
Virginia  Allied  unit  have  called  meetings 
of  exhibitors  in  their  areas  within  the  next 
several  weeks  to  step  up  Allied  States 
Ass’n  membership  program.  Milton  H.  Lon- 
don, Allied’s  executive  director,  announced 
the  revitalized  activities  this  week. 

The  upper  New  York  state  affiliate  will 
meet  for  a luncheon  session  Monday,  Octo- 
ber 30  at  the  Buffalo  Variety  Club,  with 
exhibitors  from  the  Buffalo  and  Albany 
exchange  areas  attending.  A board  of  di- 
rectors will  be  elected  and  trade  problems 
will  be  discussed.  Sidney  Cohen  of  Buffalo 
is  chairman  of  the  committee  making  the 
meeting  arrangements. 

On  the  same  day,  the  reactivated  North 
Central  unit  will  hold  a luncheon  meeting 
in  the  Minneapolis  Variety  Club  to  elect  its 
board  of  directors  and  officers.  'This 
regional  affiliate  covers  theatres  in  Minne- 
sota, North  and  South  Dakota.  Exhibitors 
behind  the  move  for  reactivation,  headed 
by  Benjamin  Berger,  hope  that  the  unit 
will  regain  the  dominant  role  it  played  in 
National  Allied  for  many  years. 

The  West  Virginia  unit  will  meet 
Wednesday,  November  1 in  the  dining  room 
of  Marvin’s  Midtown  Motel  in  Charleston. 
Although  this  group  has  been  active  in 
recent  years,  it  now  hopes  to  enlarge  its 
membership  and  introduce  an  expanded 
program  of  Allied  services  for  exhibitors 
in  the  state.  London  said  he  and  Marshall 
Fine,  national  president,  will  attend. 


Round"the-World  Meetings  Are  Told: 

Only  Top  Quality  Films 
In  Paramount's  Future 


NEW  YORK — Outlining  a multi-million 
dollar  production  program  that  “knows  no 
compromise,”  George  Weltner,  Paramount 
vice-president  in  charge  of  world  sales, 
keynoted  a global  sales  conference  in  five 
other  cities  throughout  the  world  Friday 
(13).  Simultaneous  meetings  on  Para- 
mount’s “strongest  product  position  ever” 
were  held  in  Hollywood,  London,  Copen- 
hagen, Tokyo  and  Sydney,  Australia,  Welt- 
ner pointed  out. 

Stressing  the  complete  internationaliza- 
tion of  the  motion  picture  business  in  re- 
cent years,  Weltner  said  that  “our  market 
has  reached  the  highest  selectivity  since 
the  inception  of  the  industry.  The  ‘half- 
way picture,’  the  ‘almost  picture,’  regard- 
less of  whether  the  negative  cost  is  in  the 
stratosphere  or  is  modest,  no  longer  sup- 
plies the  entertainment  need  of  our  vast 
world  public.” 

STANDARD  OF  DEMAND  UP 

“The  standard  of  demand  has  rocketed, 
particularly  in  the  last  two  years,  to  a very 
high  criteria  demanding  enormous  artistic 
endeavor  on  the  part  of  our  studio.  On 
every  picture,  their  target  must  be  the 
highest  they  have  ever  tried  to  reach,” 
Weltner  said. 

Starting  with  “Breakfast  at  Tiffany’s,” 
the  1961-62  program  will  total  about  20 
pictures,  12  of  these  completed  and  await- 
ing release.  One  more  is  shooting  and  two 
more  are  scheduled  to  start  within  a 
month.  Starting  with  October  1960  through 
September  1961,  Paramount  released  a 
total  of  only  15  features. 

In  addition  to  these  15  for  1961-62, 
Paramount  lists  27  additional  productions 
in  various  stages  of  preparation,  at  least 
half  of  which  are  scheduled  to  go  before 
the  cameras  within  the  next  six  months, 
Weltner  reported. 

Questioned  on  the  total  production  cost 
of  this  program,  Weltner  mentioned  that 
not  one  of  the  pictures  would  cost  less  than 
$1,000,000  and  only  two  or  three  of  the 
completed  pictures  cost  “less  than  $2,000,- 
000.” 

OTHER  FILMS  COMPLETED 

The  12  completed  pictures  for  1961-62,  in 
addition  to  “Breakfast  at  Tiffany’s,”  are 
Hal  Wallis’  “Summer  and  Smoke,”  “Blue 
Hawaii,”  starring  Elvis  Presley;  Jerry 
Lewis’  “The  Ei-rand  Boy,”  the  Perlberg- 
Seaton  “The  Counterfeit  Ti'aitor,”  “My 
Geisha,”  Howard  Hawks’  “Hatari,”  “Too 
Late  Blues,”  “Hell  Is  for  Heroes,”  “Escape 
From  Zahrain,”  the  German-made  “For- 
ever My  Love”  and  John  Ford’s  “The  Man 
Who  Shot  Liberty  Valance,”  all  described 
in  the  Paramount  product  announcement 
in  the  October  9 issue  of  Boxoffice. 

“The  Easter  Dinner,”  starring  Charlton 
Heston,  is  in  production  in  Italy;  “A  Girl 
Named  Tamiko,”  a Hal  Wallis  production, 
is  about  to  start  in  Japan  and  “The  Iron 
Men,”  starring  Sidney  Poitier  and  Claudia 
Cardinale,  is  about  to  start  in  Italy.  “Siege 
of  Syracuse,”  an  Italian  picture  starring 


Jerome  Pickman  George  Weltner 


Rossano  Brazzi  and  Tina  Louise,  is  also 
completed. 

Just  announced  for  addition  to  the  forth- 
coming program  is  “The  Jackals,”  to  be 
made  in  Europe,  starring  Ava  Gardner, 
Louis  Jourdan  and  Curt  Jurgens.  Other 
titles  include;  “Who’s  Got  the  Action,” 
“Sylvia,”  “My  Six  Loves,”  “Roustabout,” 
“Decision  at  Delphi,”  “The  Hook,”  “No 
Bail  for  the  Judge,”  “Night  Without  End,” 
“Reunion,”  “I’m  No  Angel,”  “The  Step- 
mother,” “Carnet  de  Bal,”  “Affair  in 
Arcady,”  “It’s  Murder,”  “Villa  Mimosa,” 
“It’s  Only  Money,”  “'The  Long  Pig,” 
“Climate  of  Love”  and  “Come  Blow  Your 
Horn.” 

Weltner  pointed  out  that  simultaneous 
meetings  were  held  October  13  by  Jack 
Karp,  studio  vice-president,  and  Martin 
Rackin,  executive  in  charge  of  production, 
in  Hollywood;  by  James  Perkins,  president 
of  Paramount  International  Films,  in 
Copenhagen;  by  Svend  Henriksen,  Para- 
mount division  manager  for  Asia,  in 
Tokyo;  by  Russell  Hadley,  assistant  gen- 
eral manager  in  England,  in  London,  and 
by  Robert  Graham,  Australian  division 
manager,  in  Sydney.  Subsequent  meetings 
will  be  held  in  Latin  America  and  through- 
out Paramount’s  territories,  he  said. 

“The  word  ‘international’  has  not  been 
used  lightly,”  according  to  Weltner. 
“Traveling  about  the  world  for  a good  part 
of  the  year,  which  has  been  my  custom  for 
more  years  than  I care  to  think  about,  I 
have  been  able  to  observe  how  increasingly 
important  the  word  has  become  to  our  in- 
dustry. We  remember,  a long  time  ago, 
when  the  foreign  revenue  was  regarded  as 
that  portion  of  the  business  that  gave  us 
our  profit  margin.  Today,  were  it  not  for 
the  foreign  income,  we  could  not  hope  to 
meet  our  costs.  By  and  large,  the  foreign 
income  to  the  American  motion  picture 
more  or  less  equals  the  domestic  and 
Canadian  income,  and  in  most  cases  ex- 
ceeds it,”  Weltner  said. 

Joining  Weltner  at  the  luncheon  press 
conference  Fi'iday  (13)  were;  Jerome  Pick- 
man,  vice-president  and  general  sales 
manager,  who  described  the  Paramount 
program  at  length;  Adolph  Zukor.  chair- 
man of  the  board;  Russell  Holman,  eastern 
production  manager,  and  Martin  Davis, 
director  of  advertising,  publicity  and 
exploitation. 


BOXOFFICE  ; October  23,  1961 


II 


Son  Francisco  Festival 
Entries  Are  Now  In 


SAN  FRANCISCO — Irving  M.  Levin, 
director  of  the  San  Francisco  International 
Film  Festival,  has 
announced  comple- 
tion of  entries  sched- 
uled for  the  forth- 
coming competition 
here  November  1-14. 
Sponsored  by  the  Art 
Commission  of  the 
city  of  San  Francisco, 
it  is  the  only  festival 
in  the  United  States 
recognized  by  the 
International  Fed- 
eration of  Film  Pro- 
ducers Ass’n. 

“The  White  Dove,”  a lyrical  poem  writ- 
ten and  directed  by  Frantisek  Vlacil,  is  his 
first  film  and  is  reputed  to  be  one  of  the 
most  unusual  and  beautiful  films  to  come 
from  Czechoslovakia,  starring  Katherina 
Irmanova  and  Hans-Peter  Reinicke.  Miss 
Irmanova  is  the  real-life  daughter  of  the 
famous  sculptor  Vyaceslav  Irmanov,  who 
also  plays  a sculptor  in  the  film. 

FIRST  SHOWING  OUTSIDE  INDIA 

The  showing  of  “Devi”  (The  Goddess) 
written  and  directed  by  Satyajit  Ray,  will 
mark  the  film’s  first  exhibition  to  any 
audience  outside  India  and  has  been  re- 
quested at  many  of  the  world’s  interna- 
tional film  festivals.  It  is  reported  to  have 
the  photographic  beauty  of  his  earlier 
“Apu  Trilogy,"  with  an  added  vehement 
indictment  of  superstition,  still  somewhat 
prevalent  in  parts  of  India.  The  San  Fran- 
cisco Festival  has  had  excellent  relations 
with  the  Indian  government  and  with  Ray 
himself,  whose  reputation  is  well  estab- 
lished, Levin  said. 

A Greek  entry  will  be  the  first  film  ver- 
sion of  Sophocle’s  preclassical  tragedy, 
“Antigone,”  directed  by  George  Tzavellas. 
Though  the  director  has  not  yet  earned 
the  reputation  of  Ray,  his  accomplish- 
ments in  adapting  the  tragedy  to  the  screen 
were  highly  praised  at  this  year’s  Berlin 
Festival.  Irene  Papas,  in  the  leading  role, 
is  considered  one  of  Greece’s  top  actresses, 
and  is  currently  being  seen  on  American 
screens  in  “The  Guns  of  Navarone.” 

Toshiro  Mifune,  well  known  as  Japan’s 
leading  actor,  will  star  in  his  first  Mexican 
film — “Animas  Trujono”  directed  by  Is- 
mael Rodrigues  with  photography  by  Ga- 
briel Figueroa.  Figueroa  is  considered  one 
of  Mexico’s  outstanding  photographers.  His 
credits  include  last  year’s  “Macario.” 

GERMAN-MADE  FEATURE 

Lilli  Palmer  is  featured  in  the  German 
entry,  “Last  of  Mrs.  Cheney.”  The  story 
is  of  a gang  of  jewel  thieves  posing  as 
British  aristocracy  in  order  to  gain  access 
to  the  homes  of  the  wealthy.  Miss  Palmer 
plays  the  bogus  British  “Lady”  and  Carlos 
Thompson  her  butler. 

Directed  by  Luis  Bunel,  “Viridiana”  will 
be  shown  as  the  Spain  entry,  but  will  be 
screened  out  of  competition.  Winner  of 
first  prize  at  this  year’s  Cannes  Interna- 
tional Film  Festival,  “Viridiana”  is  one  of 


the  most  controversial  films  of  recent 
years.  For  years,  Bunel  has  been  held  as 
one  of  the  world’s  greatest  directors — 
among  his  most  recent  works  are  “Los 
Olvidados,”  “Le  Chien  d’Andalou,”  and 
“L’Age  d’Or.” 

Three  American  films  have  been  added 
to  this  year’s  schedule — “Exiles,”  “Of 
Stars  and  Men”  and  “The  Glass  Cage.” 
Levin  said  they  were  all  “highly  individual 
expressions  of  young,  tremendously  alert 
directors.” 

The  festival  here,  established  as  a non- 
profit organization  by  the  San  Francisco 
Art  Commission  is  headed  by  industrialist 
Harold  Zellerbach.  Direction  each  year  has 
been  by  Irving  M.  Levin,  San  Francisco 
circuit  head. 


'Les  Liasisons  Dangereuses' 
For  U.  S.  Distribution 

LOS  ANGELES — “Les  Liasisons  Danger- 
euses” will  be  released  and  distributed  in 
the  United  States  under  the  French  title 
exclusively.  Decision  of  producer  Albert  Sal- 
fiel  was  due  to  his  belief  that  the  title 
defies  English  translation.  Neither  “Dang- 
erous Acquaintances”  nor  “Dangerous 
Affairs,”  as  some  critics  have  translated 
it,  convey  the  precise  meaning  of  the 
French  title,  the  producer  insists. 

The  controversial  French  motion  picture, 
which  was  denied  an  export  license  for 
more  than  a year,  finally  has  been  given 
the  go-ahead  by  the  de  Gaulle  government 
and  will  reach  American  audiences  around 
the  first  of  the  year. 

Fine  Is  Hopeful  After 
Home  Office  Meetings 

New  York  — Eventual  solutions  to 
many  exhibitor  problems  were  foreseen 
here  last  week  by  Marshall  Fine,  presi- 
dent of  Allied  States  Ass’n,  who  spent 
three  days  conferring  with  the  general 
sales  managers  of  the  major  compan- 
ies. 

Fine  told  BOXOFFICE  that  the  sub- 
jects discussed  were  print  shortages, 
delayed  availabilities,  “unrealistic” 
terms,  blind  bidding  and  16mm  compe- 
tition. He  said  the  discussions  were  on 
a friendly  level  and  that  in  some  in- 
stances specific  relief  was  granted. 

Some  problems  do  not  exist  in  every 
territory.  Fine  said,  but  the  overall 
situations  were  probed  and  the  ground- 
work laid  for  potential  solutions. 

Details  and  results  of  the  sessions 
will  be  submitted  to  the  Allied  board 
of  directors  before  being  released  to  the 
tradepress.  Fine  said.  Meetings  were 
held  with  all  companies  except  Para- 
mount because  of  time  complications. 

Wilbur  Snaper,  executive  of  both  na- 
tional Allied  and  the  New  Jersey  unit, 
accompanied  Fine  on  a tour  of  home 
offices. 


$3,500  Weekly  Loss 
In  Telemeter  Test 

NEW  YORK — The  Telemeter  project  in 
Etobicoke,  Toronto  suburb,  is  losing  “about 
$3,500”  a week  before  depreciation  and 
“below  $7,500”  when  amortization  of  the 
plant  is  added,  Barney  Balaban,  president 
of  Paramount  Pictures  Corp.,  declared. 

The  statement  was  made  in  a letter 
answering  criticism  of  the  subscription  TV 
operation  by  Norman  S.  Robertson,  chair- 
man of  the  board  of  North  American  Life 
Assurance  Co.  of  Toronto,  in  resigning  as 
a director  of  Famous  Players  Canadian 
Corp.,  which  operates  the  Etobicoke  sys- 
tem. Famous  Players  Canadian,  in  turn, 
is  51  per  cent  owned  by  Paramount. 

Robertson  charged  that  the  pay  TV 
project  was  losing  $11,000  a week  and  ac- 
cused Paramount  of  “milking”  the  com- 
pany. Since  his  public  blast,  it  has  been 
learned  that  Paramount  had  agreed  early 
last  summer  “to  bear  all  expense  of  the 
experiment”  retroactive  to  last  January  1. 

Balaban  said  it  was  apparent  to  all  those 
associated  with  the  project  that  results  at 
this  early  stage  could  not  be  judged  in 
terms  of  profits  or  losses.  “It  costs  money 
to  make  these  tests  and  to  maintain  a 
proving  ground  for  testing  purposes.”  The 
losses,  he  said,  will  continue.  He  said  the 
volume  of  programs  will  be  increased  sub- 
stantially during  the  fall  and  winter 
months  because  “only  in  this  way  can  an 
adequate  test  of  public  acceptance  be 
achieved. 

The  Paramount  president  provided 
some  data  on  program  acceptance  by  the 
more  than  5,000  subscribers.  About  50 
per  cent  paid  $1  a home  to  see  a motion 
picture  after  it  had  had  its  normal  the- 
atrical run,  he  said.  About  15  per  cent 
paid  $2  to  see  the  Toronto  professional 
football  team  play,  at  the  same  time  other 
football  games  were  offered  on  free  TV. 
When  Carol  Channing  telecast  her  Broad- 
way hit,  “Showgirl,”  35  per  cent  paid 
$1.50  for  the  program.  The  Toronto  hockey 
games  draw  about  21  per  cent  of  the 
homes  at  $1  a game,  but  it  costs  $8,000 
to  telecast  a hockey  game  from  New  York 
to  Toronto,  so  even  if  all  5,000  subscribers 
tuned  in  on  every  game,  the  program 
would  still  result  in  a loss,  Balaban  said. 

The  experience  and  technological  de- 
velopments of  the  Etobicoke  experiment 
have  resulted  in  reducing  the  capital  cost 
and  the  operating  cost  per  subscriber  for 
a moderately  sized  Telemeter  system  to  less 
than  one-half  of  the  present  cost  per 
subscriber,  Balaban  said. 

Declaring  that  Paramount’s  confidence 
in  pay  television  had  not  changed,  Balaban 
said  “We  plan  to  move  ahead  in  major 
television  markets  of  the  world.” 

AIP  Acquires  Capitol 
Films  Releasing  Corp. 

HOLLYWOOD  — American-Interna- 
tional Pictures  has  acquired  Capitol  Films 
Releasing  Corp.  which  has  exchanges  in 
Atlanta  and  Jacksonville.  AIP  will  oper- 
ate the  exchanges  as  American-Interna- 
tional Pictures  of  Atlanta  with  Jacksonville 
as  a branch  office.  W.  R.  Richardson,  for- 
merly with  Capitol,  will  be  branch  manager 
of  the  two  offices.  James  H.  Nicholson,  AIP 
president,  said  his  company  now  owns 
exchanges  in  seven  key  cities. 


Irving  M.  Levin 


12 


BOXOFFICE  ::  October  23,  1961 


20lh-Fox  to  Rejoin 
MPAA  on  Nov.  1 

NEW  YORK  — Twentieth  Century-Fox 
has  rejoined  the  Motion  Picture  Ass’n  of 
America,  effective  November  1.  The  com- 
pany had  withdrawn  in  June  1960  and  the 
resignation  became  effective  in  June  of 
this  year,  as  per  association  bylaws. 

The  MPAA  reported  that  20th-Fox  was 
returning  to  the  MPAA  without  conditions 
and  with  the  understanding  that  there 
would  be  continuing  discussions  on  prob- 
lems raised  by  the  company  with  the  as- 
sociation. Previously,  Spyros  P.  Skouras, 
president  of  the  film  company,  had  an- 
nounced that  20th-Fox  would  rejoin  MPAA 
under  certain  conditions  relating  to 
changes  in  policy. 

In  announcing  the  company’s  decision  to 
return  to  MPAA,  Skouras  said  it  had  been 
20th-Fox’s  desire  to  “do  everything  we  can 
to  make  this  a better  industiw  for  every- 
body.’’ He  said  he  felt  this  could  be  best 
accomplished  when  all  segments  worked 
together  and  that  the  decision  reconfirmed 
its  faith  in  the  principles  of  the  MPAA  and 
20th-Fox’s  confidence  that  any  differences 
could  be  resolved  in  an  atmosphere  of 
goodwill  and  understanding. 

Eric  Johnston,  MPAA  president,  said  all 
member  companies  expressed  pleasure  in 
20th-Fox’s  return  and  added  that  “in  a 
sense,  we  feel  that  20th  Century-Fox  has 
never  left,”  stating  that  “most  certainly 
20th  Century-Fox  has  never  at  any  time 
departed  from  those  principles  and  policies 
advocated  and  advanced  by  Spyros 
Skouras  to  benefit  the  entire  industry. 

“The  decision  comes  at  a time  when 
there  are  greater  opportunities  than  ever 
to  move  the  industry  forward  through  co- 
operative joint  endeavors,”  Johnston  said. 
“There  is  no  limit  to  the  future  that  this 
industry  can  make  for  itself  through  uni- 
fied efforts.” 


Feature  on  McCarthy's  '54 
Hearings  Ready  in  1962 

NEW  YORK — “Point  of  Order,”  a fea- 
ture for  theatrical  release  based  on  188 
hours  of  the  televised  Army -McCarthy 
hearings  of  1954,  is  being  produced  for 
Point  Films,  Inc.,  by  Emile  de  Antonio  and 
Daniel  Talbot. 

Paul  Falkenberg,  who  has  been  associ- 
ated with  G.  W.  Pabst,  Fritz  Lang  and 
Otto  Preminger,  has  been  editing  the  film 
to  two-and-one-half  hours  length.  The 
completed  feature  will  be  released  early  in 
1962.  De  Antonio  was  the  distributor  of 
the  independently  made  “Pull  My  Daisy” 
while  Talbot,  director  of  the  New  Yorker 
Theatre  and  former  eastern  story  editor 
for  Warner  Bros.,  has  been  playing  revivals 
of  film  classics  at  his  uptown  Broadway 
house.  Other  officers  of  Point  Films  are 
Eliot  Pratt,  publisher,  and  Henry  Rosen- 
berg, attorney  and  theatre  chain  owner. 


To  Repeat  Royal  Performances 

HOLLYWOOD — Jack  Benny  and  George 
Burns  will  play  command  performances 
before  England’s  Queen  Elizabeth  on  No- 
vember 6 at  the  Prince  of  Wales  Theatre  in 
London.  The  performance  marks  the  sec- 
ond for  Benny,  who  was  a “command”  star 
in  1950. 


One  Censor 
Another  Up 

Cost  $2,800,000  to  Keep 
British  Films  From  TV 

London — The  Film  Industry  Defense 
Organzation,  which  was  formed  in 
August  1958  by  the  trade,  to  prevent 
British  feature  films  being  shown  on 
television  over  here,  announced  last 
week  that  it  had  spent  more  than 
$2,800,000  (£1,000,000)  on  665  features. 
By  spending  this  money  FIDO  has  thus 
secured  something  like  a five  to  ten 
years  veto  against  these  pictures  being 
screened  by  either  the  BBC  or  the 
commercial  television  companies. 

FIDO  was  set  up  by  a joint  move  of 
exhibitors  and  producers  and  later  dis- 
tributors to  prevent  the  flooding  of 
British  television  with  old  feature 
films.  It  is  financed  by  a proportion  of 
about  one  farthing  of  every  cinema 
seat  sold  each  week  and  its  income 
since  1958  has  been  running  at  ap- 
proximately £450,000  per  year.  This 
means  that  after  spending  £1,000,000 
as  compensation  to  producers  and  dis- 
tributors who  otherwise  would  have 
sold  their  product  to  British  or  Irish 
television,  the  fund  has  still  £350,000 
on  hand. 

Thus  FIDO  has  done  a fair-sized  job 
of  keeping  film  product  in  the  in- 
dustry’s hands,  for  when  a picture  is 
bought  by  this  organization  the  seller 
still  retains  his  rights  for  cinema  ex- 
hibition. 


Court  Rules  for  Theatre 
In  Portland's  'Lovers'  Case 

PORTLAND,  ORE. — If  the  state’s  new 
obscenity  law  is  intended  to  apply  to  mo- 
tion picture  theatres,  its  language  on  that 
point  is  so  unclear  that  it  probably  will 
take  a state  supreme  court  opinion  to  de- 
cide the  issue. 

Meanwhile,  Judge  Charles  W.  Redding 
of  circuit  court  has  ruled  in  favor  of  the 
Paramount  Theatre  which  filed  a demur- 
rer to  an  indictment  charging  its  operators 
with  violating  the  new  law  by  showing  the 
French  film,  “The  Lovers.”  His  action,  in 
effect,  threw  the  case  out  of  court.  He 
agreed  with  operators  of  the  theatre  that 
the  law  was  unclear  on  the  question  of 
whether  motion  picture  theatres  came 
under  the  provisions  of  the  law. 

The  district  attorney’s  office  is  as  yet 
undecided  as  to  an  appeal,  but  it  is  likely 
that  one  will  be  taken.  There  is  a strong 
element  in  the  community,  backed  by 
Mayor  Terry  D.  Schrunk,  which  is  seeking 
a state  obscenity  law  to  include  movie 
houses. 

The  Paramount  management  has  now 
asked  for  return  of  the  print  which  was 
confiscated  when  the  indictment  was  re- 
turned, but  the  district  attorney’s  office 
declined  to  do  so,  and  a suit  on  this  angle 
also  is  in  the  offing. 


Bill  Down, 
in  Columbus 

COLUMBUS,  OHIO  — Managers,  ticket 
sellers  and  even  parents  would  be  liable  to 
criminal  prosecution  for  permitting  minors 
to  see  certain  films  listed  in  an  ordinance 
introduced  in  Columbus  City  Council  by 
Councilman  Ronald  DeVore,  Republican, 
chairman  of  the  safety  committee. 

The  council  is  expected  to  act  on  the 
measure  at  the  October  23  session.  Council 
also  may  consider  an  ordinance  introduced 
by  Councilman  Robert  Smith,  Democrat,  to 
set  up  a citizens’  board  of  review.  The 
board  would  view  films  and,  if  it  is  decided 
that  the  film  is  obscene,  recommend  prose- 
cution under  present  anti-obscenity  laws 
to  the  police  department. 

A censorship  ordinance  re-introduced  by 
Mrs.  Golda  May  Edmonston,  Republican, 
at  the  October  16  meeting,  was  defeated 
for  the  second  time  within  a month  by 
identical  3-3  votes. 

Managers  and  ticket  sellers  are  specified 
in  the  ordinance  introduced  by  DeVore. 
City  Atty.  Russell  Leach,  who  drafted  the 
bill,  told  theatremen  attending  the  meet- 
ing that  in  his  opinion  parents  or  other 
adults  purchasing  tickets  for  minors  could 
be  prosecuted. 

Police  Chief  George  Scholer  told  council 
that  policemen  could  not  file  charges  on 
the  sole  basis  of  requests  from  a citizens’ 
board.  Police  would  have  to  view  the 
movies  and  decide  whether  charges  are 
justified,  he  said. 

The  DeVore  ordinance,  divided  into  10 
sections,  forbids  minors  admission  to  films 
“which  are  in  whole  or  in  part  unchaste, 
immoral,  indecent,  vulgar  or  profane  or  in 
which  immoral,  indecent,  vulgar  or  pro- 
fane language  is  used.”  It  also  forbids 
minors  admission  to  “any  picture  which 
deals  in  whole  or  part  with  prostitution, 
incest,  homosexuality,  rape  or  adultery.” 

Banned  for  minors  also  are  films  which 
expose  “private  parts,  buttocks  or  mam- 
mae” and  in  which  “any  person  appears  in 
a state  of  nudity  or  in  an  indecent  or 
lewd  dress  in  any  scene.”  Also  excluded 
are  films  “depicting  acts  of  unusual 
cruelty  or  of  mass  or  extreme  brutality; 
advocating  acts  involving  moral  turpitude 
or  which  are  provocative  of  corrupt  morals, 
crime  or  juvenile  delinquency.” 

These  provisions  do  not  apply  to 
Biblical  or  historical  subjects,  said  the 
ordinance. 


Continental  Explains  Code 
Number  on  'The  Mark' 

NEW  YORK — Irving  Wormser,  presi- 
dent of  Continental  Distributing,  cleared 
up  the  “mystery”  of  the  Production  Code 
number  appearing  on  “The  Mark,”  British- 
made  film,  although  the  company  does  not 
submit  its  product  to  the  Motion  Picture 
Association  for  code  approval. 

The  number  19821  merely  represents  the 
temporary  code  number  issued  to  20th 
Century-Fox,  which  is  distributing  the  film 
internationally,  outside  the  U.S.,  Wormser 
said. 


BOXOFFICE  ::  October  23,  1961 


13 


Tulsan  Takes  Bidding 
Problems  to  Public 

TULSA — Tulsans  got  an  eyeful  of  trou- 
bles which  can  beset  an  exhibitor  in  a 
highly  competitive  market  these  days  when 
R.  V.  McGinnis,  operator  of  the  Majestic 
and  Rialto  theatres,  took  a tw’o-column, 
ten-inch  display  advertisement  in  the  Tulsa 
World  to  let  the  moviegoing  public  know 
just  how  tough  the  going  can  be.  He  also 
used  the  copy  to  seek  support  for  the  at- 
tractions he  has  booked  for  his  theatres. 

McGinnis  made  a frank  appeal  for  pa- 
tronage on  the  basis  of  the  high  com- 
petitive bids  he  has  to  make  to  gain  top 
product.  The  ad  copy,  reproduced  below. 


Sans  Blink 

}’ou  will  be  interested  in  what  / hare  to  say. 
. . . Because  it  affects  you,  as  a motion  pic- 
ture marie  goer  and  a citizen  of  Tulsa. 

.is  owner  and  manager  of  the  Majestic  and 
Rialto  Theatres  in  downtown  Tulsa,  an 
independent  operator,  with  limited  capital 
and  full  knowledge  of  my  business.  We 
opened  the  R/ALTO  fire  years  ago  and  the 
MAJESTIC  two  years  ago. 

There  is  a limited  supply  of  top  motion  pic- 
ture product.  In  competing  in  Tulsa  for 
the  better  pictures,  we  bid  against  13  neigh- 
borhood and  drire-in  theatres.  The  Dis- 
tributors sell  to  the  highest  bidder.  There 
are  two  circuits,  2 large  independents  and 
the  others.  It  is  seldom  known  how  much 
the  award  bid  is.  You  only  hare  the  notice 
of  WHO.  Downtown  Theatres  are  a center 
of  influence,  while  neighborhood  and  drive- 
in  theatres  control  90%  of  the  motion  pic- 
tures shown  in  Tulsa. 

*Vniversal  Film  Exchange  Inc.,  distribute 
I'niversal  Pictures.  Fannie  Hurst's  "B.ACK 
STREET"  with  Susan  Hayward  and  John 
Gavin  is  one  that  we  have  dated  October 
20th  in  the  RIALTO  THEATRE.  Our  bid 
was  $10,000.00  with  advance  payment  of 
$1,500.00  weekly.  Ait  to  be  paid  before 
October  26th.  To  date  we  have  experienced 
opening  of  schools,  the  fair,  world  series 
and  a dearth  of  below  average  releases. 
There  is  a balance  of  $8,500.00  due  on 
"BACK  STREET." 

We  have  been  succe.'tsful,  with  BUTTER- 
FIELD 8 which  won  Elizabeth  Taylor  an 
Academy  Award  as  Best  Actress  of  the 
Year,  POLLYA.\!\'.i,  Walt  Disney's  best 
hit.  HUCKLEBERRY  FIKS,  which  iras 
well  received. 

hope  you  will  be  interested  in  our  ef- 
forts to  keep  these  two  theatres  open.  \ot 
another  torn  down  RITZ,  which  Ls  now  a 
parking  lot. 

I am  fully  aware  of  my  limitations  and 
shortcomings.  Yet,  I like  what  I am  doing 
and  happy  at  the  Job.  Tulsa  needs  the 
MAJESTIC  and  RIALTO  open  and  run- 
ning. If  you  haven’t  enjoyed  a good  mo- 
tion picture  on  the  big  .screen  and  in  Tech- 
nicolor we  invite  you  to  come  and  see  each 
of  the  two  current  attractions  now. 

Sincerely, 

R.  Vernon  McGinnis 


points  out  that  he  bid  $10,000  for  U-I’s 
“Back  Street,”  with  advance  payments  of 
$1,500  a week;  all  to  be  paid  by  October 
26.  He  still  owes  $8,500  on  the  deal. 

Commenting  further  on  the  competitive 
situation  in  Tulsa,  McGinnis  said  he  re- 
cently has  been  forced  to  bid  as  high  as 
$10,000  without  seeing  a picture  and  then 
was  given  three  days  before  the  playdate 
to  cancel  or  continue  after  a print  had  been 
sent  to  him  for  screening  and  a big  cam- 
paign already  was  under  way.  He  grossed 
$6,000  on  the  picture  in  four  weeks,  so  that 
with  an  operating  expense  of  $1,700  weekly, 
he  says  loss  for  the  engagement  was  $10,- 
800. 


2 of  11  Films  Get  Family 
Ratings  by  Green  Sheet 

NEW  YORK — Only  two  pictures  of  11 
reviewed  received  family  ratings  in  the 
October  issue  of  the  Green  Sheet,  monthly 
survey  of  current  films  issued  by  the  Film 
Estimate  Board  of  National  Organiza- 
tions. One  film  was  placed  in  the  adult- 
mature  young  people-young  people  bracket, 
four  in  the  adult-young  people  class  and 
four  were  listed  strictly  for  adults. 

Columbia’s  “Everything’s  Ducky”  and 
Walt  Disney’s  “Greyfriars  Bobby”  were  the 
two  selected  for  family  audiences,  with  the 
latter  tabbed  as  outstanding  in  its  class 
and  also  suitable  for  very  young  children. 

In  the  adult-matui’e  young  people-young 
people  slot  was  MGM’s  “Bridge  to  the 
Sun,”  while  United  Artists’  “Young  Doc- 
tors,” American-International’s  “Pit  and 
the  Pendulum,”  MGM’s  “Thunder  of 
Drums”  and  Columbia’s  “Weekend  With 
Lulu”  were  rated  for  adults  and  mature 
young  people. 

Billed  as  adult  films  were  Universal’s 
“Back  Street,”  Warner  Bros.’  “Claudelle 
Inglish,”  United  Artists’  “Doctor  Blood’s 
Coffin”  and  Columbia’s  “The  Trunk.” 


Jose  Quintero's  Company 
To  Film  McCuller's  Book 

NEW  YORK — Jose  Quintero,  who  recent- 
ly formed  his  own  producing  company,  J /Q 
Productions,  Inc.,  has  acquired  the  film 
rights  to  Carson  McCuller’s  “The  Heart  Is 
a Lonely  Hunter,”  as  his  first  independent 
picture. 

Quintero,  who  recently  directed  “The  Ro- 
man Spring  of  Mrs.  Stone,”  from  Ten- 
nessee Williams’  only  novel,  for  Warner 
Bros.,  is  now  rehearsing  the  Broadway 
play,  “Look!  We’ve  Come  Through,” 
which  will  open  at  the  Hudson  Theatre 
October  25.  Quintero  will  direct  the  Mc- 
Culler’s picturization  and  Theodore  Mann 
will  produce  the  film  entirely  in  southern 
locales  early  next  summer.  Gavin  Lambert 
will  adapt  the  novel  to  the  screen. 

No  distribution  deal  has  been  set  for 
“The  Heart  Is  a Lonely  Hunter.” 


Zoltan  Korda  Is  Dead; 
Producer-Director 

HOLLYWOOD — Producer- director  Zol- 
tan Korda,  66,  brother  of  the  late  Sir 
Alexander  Korda,  died  October  13  of  a 
heart  attack  in  his  Beverly  Hills  home. 
He  was  associated  in  making  films  for  Lon- 
don Films,  Ltd.,  which  his  brother  headed. 
His  credits  include  “Elephant  Boy,”  “Thief 
of  Baghdad,”  “Cry  the  Beloved  Country,” 
“Four  Feathers,”  “Counter  Attack”  and 
“Drums.” 

His  wife,  former  actress  Joan  Gardner, 
two  sons  and  a brother,  Vincent,  survive. 


Special  Trailer  for  'Blues' 

NEW  YORK — Paramount  will  distribute 
a special  trailer  featuring  director  John 
Cassavetes  in  conjunction  with  the  release 
of  “Too  Late  Blues.”  The  trailer,  which 
heralds  the  film  as  Cassavetes  first  since 
his  “Shadows,”  produced  at  a cost  of  only 
$40,000,  was  completed  by  Phil  Pemberton, 
Paramount  trailer  head,  and  Lou  Harris 
of  National  Screen  Service. 


WINNER  AND  RUNNERUP— Nor- 
man Wasser,  left,  Pepsi-Cola  national 
sales  manager,  left,  displays  the  win- 
ning entry  in  “Pepsi  ’n  Popcorn”  con- 
test for  theatre  concession  managers 
while  Phyllis  Haeger,  public  relations 
director  of  Popcorn  Institute,  shows 
off  the  work  of  runnerup.  Winner 
Ivan  Ackery,  manager  of  the  Orpheum 
Theatre,  Vancouver,  B.  C.,  Canada, 
won  a trip  to  Europe  for  two  and  a 
cash  award  of  $500.  Robert  L.  White, 
manager  of  the  Majestic  Theatre,  Dal- 
las, finished  second. 


U Shifts  Two  Exchanges 
To  Eastern  Region 

NEW  YORK  — Universal  Pictures  will 
shift  the  supervision  of  its  Buffalo  and 
Pittsburgh  exchanges  to  Joseph  B.  Rosen’s 
eastern  region  from  P.  F.  Rosian’s  midwest 
region,  starting  October  29,  according  to 
Hem-y  H.  “Hi”  Martin,  vice-president  and 
general  sales  manager.  This  move  will 
provide  its  exhibitor  customers  with  better 
service  and  establish  a closer  supervisory 
liaison  with  the  regional  sales  executives 
and  the  home  office  sales  cabinet,  Martin 
said. 

With  the  additions,  Rosen’s  region  will 
consist  of  the  New  York,  Boston,  Philadel- 
phia, Pittsburgh,  Buffalo,  Washington,  Al- 
bany and  New  Haven  exchanges.  With  the 
shift,  Rosian’s  exchanges  will  be  Atlanta, 
Chicago,  Detroit,  Charlotte,  Cincinnati, 
Cleveland,  Indianapolis,  Jacksonville  and 
Milwaukee.  A1  Kolkmeyer  is  Pittsburgh 
sales  manager  and  Ike  Ehrlichman  is  Buf- 
falo sales  head. 


ABSOLUTE  AUCTION 
Wednesday,  November  1, 1961  10:30  a.m. 
350-CAR  DRIVE-IN  THEATRE 

LOCATED  3 MILES  N.  OF  RICHMOND,  KY.  ON 
U.  S.  25  IN  MADISON  COUNTY 

Due  to  the  death  of  a member  of  the  corporation, 
this  Drive-In  Theatre  will  be  sold  at  absolute 
auction. 

It  is  improved  with  a Steel  CinemoScope  Screen 
Tower,  modern  ond  efficiently  equipped  conces- 
sion building,  RCA  equipment,  and  it  is  situated 
on  16  acres  of  land.  This  represents  a $100,000.00 
investment,  and  will  be  sold  regardless  of  price 
or  weather  conditions. 

Terms:  10%  day  of  sale — balance  in  30  doys. 

COLE-FREEMAN  AUCTION  CO. 

431  S.  BROADWAY,  LEXINGTON,  KENTUCKY 


14 


BOXOFFICE  ::  October  23,  1961 


National  Screen  Offers  Six  New  Holiday  Displays 


National  Screen  Service  has  prepared  six  new  holiday  displays  for  the  forth- 
coming: Christmas-New  Year’s  season,  according  to  Joseph  Bellfort,  general  sales 
manager,  who  calls  them  “undoubtedly  the  finest  assortment  of  holiday  promo- 
motional  material  ever  offered  by  our  company.’’ 

All  the  displays  have  been  prepared  via  the  silk-screen  process,  in  a wide  as- 
sortment of  color  combinations,  on  heavy  rollboard.  They  include  a five-foot  cut- 
out standee,  a reproduction  of  a Christmas  tree;  a 40  x60  Merry  Christmas  display 
of  a Santa  Claus  with  the  holiday  greeting  across  the  bottom  of  the  figure ; a digni- 
fied 30x40  display  dominated  by  a huge  lighted  candle,  and  a 40x50  display  for 
a gala  New  Year’s  Eve  show.  These  displays  are  now  available  to  exhibitors  at  all 
NSS  exchanges,  Bellfort  said. 


LETTERS 

(Letters  must  be  signed.  Names  withheld  on  request) 

Cites  a Paradoxical  Situation 

For  quite  some  time  now,  the  motion 
picture  theatre  has  been  the  subject  of 
much  criticism.  Chmch  groups,  women’s 
clubs  and  various  individuals  have  had 
their  say  as  to  the  moral  tone  of  certain 
motion  pictures.  Theatres  have  been  asked 
to  insert  such  lines  as  “adult  entertain- 
ment” in  their  advertising  copy.  We  have 
been  chastised  from  the  pulpit  and  ridi- 
culed by  the  professional  “do-gooders.” 

The  Catholic  chmxh  has  its  Legion  of 
Decency  ratings.  Let  a theatre  in  a cer- 
tain parish  advertise  a class  “B”  movie 
and  the  wrath  of  heaven  is  brought  down 
upon  it. 

I would  now  like  to  take  my  turn  and  do 
a little  criticizing.  The  various  groups 
which  fight  to  raise  the  moral  tones  of  cer- 
tain movies  are  not  fighting  a bad  cause. 
In  most  cases,  their  intentions  are  honest 
and  forthright.  It  is  only  their  aim  which 
is  bad. 

Let  a class  “B”  movie  be  shown  in  a the- 
atre and  the  would-be  censors  are  heard 
from  every  hill.  Let  the  same  movie  be 
shown  on  TV  and  not  a word  is  spoken. 

As  an  example,  I would  like  to  cite  a 
television  program  which  is  seen  on  Satur- 
day night  network  television.  It  had  its 
debut  on  September  23  and  is  called  “Sat- 
urday Night  at  the  Movies.”  On  Septem- 
ber 30,  it  presented  “The  Snows  of  Kili- 
manjaro,” a 1951  release  about  which  the 
Legion  of  Decency  says,  “Suggestive  cos- 
tuming, dialog  and  situations;  tends  to 
justify  immoral  actions.”  It  has  a rating 
of  class  “B.”  By  looking  at  the  list  of  pic- 
tures coming  up  on  this  program,  many 
other  class  “Bs”  can  be  seen.  Will  these 
same  critics  begin  a siege  on  television? 
Will  they  campaign  against  movies  shown 
on  television? 

More  will  see  on  television  the  parade  of 
such  movies  than  ever  saw  them  in  a the- 
atre. People  who  would  not  dare  let  little 
Johnnie  see  these  pictures  in  a theatre  will 
not  think  twice  when  he  tunes  them  in  on 
TV. 

If  there  is  justice  here,  I can’t  see  it. 

(Miss)  JANICE  JUELL 

Garden  Theatre, 

South  Milwaukee,  Wis. 


Commends  Editorial  on  Code 

You  are  to  be  highly  commended  for 
your  editorial  entitled,  “Weakening  the 
Code,”  which  appeared  in  the  October  9 
copy  of  Boxoffice  Magazine. 

Looking  back  over  the  13  years  that  I 
have  worked  with  the  Texas  Motion  Pic- 
ture Board  of  Review,  it  is  clear  to  me  that 
the  system  of  self -regulation  as  has  been 
exemplified  by  the  Code,  has  served  both 
the  moviegoing  public  and  the  industry 
both  faithfully  and  well.  Also  it  has  safe- 
guarded the  American  film  industry  as  a 
free  institution,  and  has  protected  it  from 
the  encroachment  of  political  censorship. 

Therefore,  I deplore  weakening  the  Code 
to  include  such  subjects  as  sex  abbera- 
tions.  Such  vulgar  sensational  subjects 
may  draw  audiences  for  a while,  but  in  the 
long  run  I am  afraid  that  movies  will  fall 
into  disfavor,  and  with  this  situation  the 
freedom  of  the  screen  will  vanish. 

The  general  trend  of  motion  picture  pro- 


ducers toward  shocking  movie  patrons  with 
the  tawdry  realities  of  life,  may  appeal  to 
the  sensation-seekers  for  a while.  How- 
ever, the  average  moviegoer  is  well  aware 
of  the  hard  realities  of  life,  and  as  a rule, 
prefers  to  believe  that  life  has  some  beauti- 
ful, joyful,  hopeful,  courageous  moments. 

Thank  you  for  your  editorial,  Mr.  Shlyen ! 

MRS.  RODERIC  B.  THOMAS 
Texas  Motion  Picture  Board  of  Review, 
Seven  Nonesuch  Road, 

Dallas,  Tex. 


Prefers  Films  'Suitable  for  Families' 

I am  spending  a weekend  at  home  in 
the  midst  of  a national  prerelease  tour  of 
Ross  Hunter’s  “Back  Street.” 

I was  very  pleased  and  surprised  to  find, 
upon  my  arrival,  your  very  kind  letter  as 
well  as  the  Boxoffice  Blue  Ribbon  Award 
for  the  month  of  August  1961. 

I am  particularly  happy  about  this  since 
I certainly  prefer  to  work  in  films  that  are 
suitable  and  proper  entertainment  for 
families.  I believe  that  I have  only  once 
become  involved  in  a film  that  was  not, 
and  I trust  that  that  will  certainly  be  the 
first  and  last  time  that  ever  happens. 

Please  convey  my  thanks  to  everyone 
connected  with  your  fine  organization.  I 
wish  you  all  increased  and  continued  suc- 
cess in  all  your  endeavors  and  I greatly 
appreciate  the  kind  attention  you  have 
given  me. 

JOHN  GAVIN 

Universal-International  Pictures 
Universal  City,  Calif. 


Stereophonic  Sound  a Big  Asset 

Let  us  not  forget  that  as  great  a pro- 
duction as  “Guns  of  Navarone”  is,  its 
four-track  stereophonic  sound  helped 
make  it  great. 

What  a pity  that  exhibitors  were  talked 
into  spending  huge  sums  for  stereophonic 
sound  equipment  and  today  seldom  get  a 
print  in  that  medium,  something  you  could 


at  least  offer  as  competition  to  television. 

What  happened  to  all  those  prints  one 
big  major  company  promised  would  be 
mag-optical?  And  why  are  not  more  prints 
being  provided  with  magnetic  track? 

OLE  TIMER 


Library  Offers  Free  16mm  Films 

Sixteen  millimeter  has  become  a worse 
condition  than  TV  in  this  town  of  1,900. 

About  ten  times  as  much  16mm  comes 
at  the  local  postofRce  than  35mm  used  at 
the  theatre.  Everybody  is  running  a 16mm 
show  these  days.  The  same  people  will  not 
attend  the  theatre  for  the  best  of  pictures. 
Good  family  pictures  do  the  least  business. 

Recently,  I repeated  “The  Glenn  Miller 
Story,”  but  was  told  it  ran  at  the  high 
school  several  months  ago. 

After  supporting  the  public  library  for 
25  years,  the  following  clip  appeared  on  the 
front  page  of  the  local  newspaper: 

“Educators’  Guide  to  Free  Films  is  now 
available  at  Red  Bud  Public  Library,  it 
was  announced  this  week.  The  library  said 
the  guide  lists  4,339  titles  of  16mm  films.  A 
projector  and  screen  can  be  borrowed  from 
the  library.” 

C.  T.  DUSINBERRE 

Red  Bud  Theatre, 

Red  Bud,  111. 


THEATRE  CHAIN 
ACQUISITIONS  WANTED 

INDOOR/OUTDOOR  CHAINS 
SOUGHT  BY  LISTED  COMPANIES 
• EXCELLENT  TERMS. 
CONTACT: 

Robert  Wechsler 

BUSINESS  ACQUISITION  INSTITUTE  INC. 

37  WALL  STREET,  NEW  YORK  5,  N.  Y. 

Acquisitions,  Mergers,  Diversification 


BOXOFFICE  ::  October  23,  1961 


15 


FEATURE  REVIEW 

'Judgment  at  Nuremberg' 


United  Artists 

By  FRANK  LEYENDECKER 
like  A STRIKING  mosaic,  made  up  of 
vari-colored  pieces  to  form  a brilliant 
and  artistic  whole,  Stanley  Kramer’s  pro- 
duction dealing  with  the  important  and 
provocative  theme  of  the  Nuremberg  trials 
is  made  up  of  magnificent  and  stirring 
scenes  each  enacted  by  star  performers  who 
make  notable  contributions  to  the  film. 
While  the  subject  and  Kramer’s  customary 
reliance  on  newsworthy  themes  such  as 
“On  the  Beach,’’  “The  Defiant  Ones,”  etc., 
will  attract  serious-minded  moviegoers,  it 
is  the  seven-star  cast,  including  Judy  Gar- 
land in  her  first  screen  role  in  seven  years, 
which  will  draw  the  masses  and  turn  this 
into  a boxoffice  hit  of  blockbuster  pro- 
portions. 

Kramer,  who  directed  as  well  as  pro- 
duced, spent  over  a year  with  writer  Abby 
Mann  in  preparing  the  screenplay  and  the 
result  is  a taut  and  absorbing  film.  But, 
in  the  final  analysis,  it  is  the  individual 
scenes  on  the  stand  or  in  Nuremberg’s 
streets  and  homes  that  hold  the  audience’s 
rapt  attention,  mainly  because  of  the  me- 
morable portrayals  by  outstanding  players. 

Of  the  seven  star  names,  it  is  Mont- 
gomery Clift’s  harrowing  performance  as 
the  victim  of  Nazi  sterilization  that  stands 
out  above  all  others  and  is  likely  to  win 
audience  applause,  as  it  did  at  a New  York 
preview  showing.  Also  superb  in  the  much- 
longer  role  of  Judge  Hayward,  the  presid- 
ing justice  at  the  Nuremberg  tribunal,  is 
Spencer  Tracy,  who  is  almost  certain  to 
win  Academy  Award  consideration,  as  will 
Clift.  Clift’s  one  scene  which  includes  a 
hysterical  breakdown  on  the  stand,  is  of 
brief  duration  while  Tracy  sustains  his 
difficult  role  over  the  picture’s  three-hour 
running  time. 

Perhaps  the  greatest  audience  interest 
will  be  in  the  picture’s  two  feminine  stars, 
Judy  Garland  and  Marlene  Dietrich.  Miss 


Spencer  Tracy  and  Marlene  Dietrich 
in  a scene  from  Stanley  Kramer’s 
“Judgment  at  Nuremberg.” 


Dietrich,  now  matronly  but  still  the  per- 
sonification of  glamor,  has  rarely  been 
more  suitably  cast  than  as  the  widow  of 
a German  general  hanged  as  a war  crim- 
inal. Her  scenes  with  Tracy  take  place 
during  his  brief  periods  of  relaxation  out- 
side the  Nuremberg  courtroom  and  they 
supply  the  picture’s  only  lighter  moments 
(one  is  in  a German  beerhall-nightclub 
which  permits  a brief  song  in  Miss  Diet- 
rich’s familiar  throaty  style)  and  the  sug- 
gestion of  a middle-aged  romance  between 
the  two.  The  last  is  handled  in  a most 
dignified  fashion,  to  Kramer’s  credit,  and 
never  reaches  fulfilment.  As  always.  Miss 
Dietrich  is  one  of  the  screen’s  great  fig- 
ures. 

Miss  Garland  is  extx’emely  effective  as 
a frightened  little  matron  who  is  afraid 
to  testify  about  her  former  intimacy  with 
an  aged  Jew  and  she  wins  audience  sym- 
pathy during  her  pitiless  cross-examina- 


Richard  Widmark  questions  Judy 
Garland  in  this  scene. 


tion  by  the  German  defense  attorney.  Miss 
Garland  has  come  a long  way  since  her 
MGM  musicals  and  proves  she  can  handle 
a straight  dramatic  role. 

Outstanding,  too,  and  likely  to  attract 
the  teenage  public  because  of  his  rugged 
good  looks,  is  Maximilian  Schell  as  the  re- 
lentless defense  attorney  Rolfe,  who  is 
forced  to  break  down  the  witnesses  called 
by  the  American  prosecutor.  The  latter  is 
splendidly  played  by  Richard  Widmark, 
who  can  always  be  relied  upon  to  give  a 
strong  and  convincing  performance. 
Rounding  out  the  seven  stars  is  Burt  Lan- 
caster, who  courageously  elected  to  play  an 
aging  Nazi  teacher  who  is  one  of  the  three 
Nazi  aristocrats  who  framed  the  consti- 
tution of  the  Weimar  Republic.  Lancaster 
is  effective  enough  in  his  many  quiet  mo- 
ments but  his  final  speech  defending  his 
actions  before  the  tribunal  lacks  the 
electricity  of  the  other  stars’  top  moments. 

Several  others  contribute  telling  bits  to 
the  lengthy  film,  notably  Virginia  Chris- 
tine, as  a German  hausfrau  who  denies 
knowledge  of  the  Nazi  atrocities;  Alan 


Stanley  Kramer  presents 
'JUDGMENT  AT  NUREMBERG' 

Released  through  United  Artists 
Ratio:  1.85-1 

Running  time;  189  minutes 

CREDITS 

Produced  and  directed  by  Stanley  Kramer. 
A Roxiom  Production  released  through  United 
Artists.  Philip  Langner,  associate  producer.  Abby 
Mann,  screenplay.  Ernest  Laszio,  cinematogra- 
pher. Fred  Knudtson,  editor.  Ernest  Gold,  music. 
Ivan  Volkman,  assistant  to  the  director.  Ru- 
dolph Sternad,  production  designer.  Joe  King, 
wardrobe.  Art  Cole,  property  master.  Clem 
Beauchamp,  production  manager. 

THE  CAST 

Judge  Dan  Haywood Spencer  Tracy 

Ernst  Janning  Burt  Lancaster 

Col.  Tad  Lawson Richard  Widmark 

Mme.  Bertholt Marlene  Dietrich 

Hans  Rolfe Maximilian  Schell 

Irene  Hoffman Judy  Garland 

Rudolph  Peterson Montgomery  Clift 

Captain  Byers William  Shatner 

Senator  Burkette Edword  Binns 

Judge  Kenneth  Norris ....  Kenneth  MacKenna 

General  Merrin Alan  Baxter 

Emil  Hahn Werner  Klemperer 

Werner  Lammpe Torben  Meyer 

Mr.  Halbestadt  Ben  Wright 

Mrs.  Halbestadt Virginia  Christine 

Judge  Curtis  Ives Ray  Teal 

Mrs.  Ives Sheila  Bromley 

Friedrich  Hofstetter Martin  Brandt 

Dr.  Wieck  John  Wengraf 

Major  Abe  Radnitz Joseph  Bernard 

Wallner  Howard  Caine 

Mrs.  Lindnow Olga  Fabian 

and  Otto  Waldis,  Karl  Swenson,  Jona  Taylor, 
Bernard  Kates,  Paul  Busch. 


Baxter,  as  an  American  general  who  urges 
leniency  for  the  prisoners;  Kenneth  Mac- 
Kenna and  Ray  Teal,  as  Tracy’s  co- 
judges, and  William  Shatner,  as  Tracy’s 
soldier-aide. 

The  depiction  of  the  grim  machinery  of 
Justice  in  the  wake  of  World  War  II  is 
necessarily  a stern,  forbidding  theme  but 
one  that  should  be  witnessed  by  all  pa- 
trons interested  in  world  events  of  the 
recent  past.  The  fact  that  most  Americans 
are  inclined  to  minimize  the  average 
Nazi’s  part  in  the  prison  camp  atrocities 
is  proven  by  the  picture’s  epilog  statement 
that  of  the  99  men  sentenced  to  prison  by 
the  time  the  Nuremberg  trials  ended  in 
1949,  not  one  is  still  serving  a sentence. 

Ernest  Laszlo’s  sharp  black-and-white 
camera  work,  especially  of  the  actual  Nur- 
emberg locations,  and  Ernest  Gold’s  music 
rate  special  mention. 


UA  Changes  Alignment 
Of  Four  Branches 

NEW  YORK  — United  Artists  has 
changed  the  divisional  alignment  of  four 
branches,  according  to  James  R.  Velde, 
vice-president  in  charge  of  domestic  sales. 

St.  Louis,  formerly  in  the  western  divi- 
sion, has  become  part  of  the  New  York  and 
southern  division,  managed  by  D.  J.  Edele, 
while  Albany  and  New  Haven,  formerly  in 
the  eastern  division,  are  now  also  in  the 
New  York  and  southern  division. 

Indianapolis,  formerly  in  the  central  di- 
vision, has  been  placed  in  the  western  di- 
vision, managed  by  A1  Fitter. 


Reiman  in  UA  Sales  Post 
NEW  YORK — Arthm*  Reiman,  formerly 
manager  of  United  Artists’  sales  and  con- 
tract department  for  the  western  division, 
has  been  promoted  to  the  newly  created 
post  of  manager  of  the  domestic  sales  and 
contract  department  by  James  R.  Velde, 
vice-president  in  charge  of  domestic  sales. 


16 


BOXOFFICE  ::  October  23,  1961 


By  IVAN  SPEAR 


Lawrence  Weingarten  to  Start 
'Period  of  Adjustment' 

Producer  Lawrence  Weingarten  has  re- 
turned from  a seven-week  promotional 
tour  of  Europe  to  start  preproduction  work 
on  his  next  MGM  project,  “Period  of  Ad- 
justment,” scheduled  to  start  early  next 
year.  The  film  will  be  the  first  Marten 
Production  for  Weingarten’s  new  produc- 
ing unit  at  the  studio.  He  will  follow 
“Period”  with  “The  Travels  of  Jamie  Mc- 
Pheeters,”  currently  being  scripted  by  John 
Gay.  Isobel  Lennart  is  near  completion  of 
the  script  for  the  filmization  of  Tennessee 
William’s  Broadway  comedy  on  which 
casting  is  expected  to  start  immediately 
. . . Michael  Bergher,  who  recently  bowed 
out  of  Columbia  after  28  years,  has  formed 
B.  F.  Enterprises,  Ltd.  in  Japan  with 
Katsumi  Furukawa  to  import  and  export 
pictures  from  all  over  the  world.  Accord- 
ing to  Bergher,  who  is  president  of  the 
new  outfit,  B.F.  will  buy  motion  pictures 
but  will  not  produce  them  . . . The  end  of 
this  month  will  see  Walt  Disney’s  “Bon 
Voyage”  completed  on  a $3,500,000  budget, 
following  filming  which  started  August  14 
in  New  York  and  wound  up  for  remaining 
interior  shots  at  Disney  Studios  . . . The 
picture,  starring  Fred  MacMurray,  Jane 
Wyman  and  Deborah  Walley,  and  directed 
by  James  Neilson,  will  be  released  next 
June.  Bill  Walsh  scripted  from  a novel  by 
Marijane  and  Joseph  Hayes. 

Nicholas  Ray  Schedules 
Five  Films  Next  Year 

Independent  film  production  will  wel- 
come director  Nicholas  Ray  to  its  ranks 
next  year  with  five  vehicles  slated  to  go 
before  the  cameras.  High  on  Ray’s  agenda 
is  “The  Children’s  Ci-usade,”  based  on 
Henry  Treece’s  novel,  which  will  be  shot  on 
a $3,000,000  budget. 

“The  Road  to  the  Snail,”  by  William  Mc- 
Givern,  is  expected  to  be  the  director’s 
initial  film  and  is  blueprinted  as  a big- 
budget  production.  Ray,  who  recently  re- 
turned here  for  the  premiere  of  MGM’s 
“King  of  Kings,”  which  he  directed  for 
Samuel  Bronston,  said  all  of  his  planned 
independent  films  will  be  shot  in  Europe. 

The  director  also  revealed  that  he  is 
negotiating  with  Bronston  to  helm  the 
latter’s  “The  French  Revolution,”  which 
would  give  him  a slate  of  six  pictures 
through  the  next  three  years.  “Revolu- 
tion” will  be  made  in  the  $6,000,000 
bracket. 

Eight  Scriveners  at  Work 
On  Seven  U-I  Projects 

Two  writers,  Larry  Marcus  and  Alfred 
Hayes,  have  been  signed  by  Universal- 
International,  bringing  to  eight  the  total 
number  of  scriveners  now  working  at  the 
studio  on  seven  different  projects.  Marcus 
will  prepare  a treatment  on  W.  Somerset 
Maugham’s  novel,  “Ashenden,”  for  pro- 
ducer Robert  Arthur,  and  Hayes  will  do  a 
treatment  on  “Fiona”  for  producer  Sy 
Bartlett,  who  penned  the  original  yarn. 

Other  writers  currently  at  U-I  are  Larry 


Markes  and  Michael  Morris,  who  are 
scripting  their  own  story,  “Three  on  a 
Match”  for  Robert  Arthur;  Robert  Pirosh, 
penning  the  screenplay  on  “A  Man’s 
Castle”  for  Bartlett;  Alec  Coppel,  who  is 
writing  the  screenplay  on  “The  List  of 
Adrian  Messenger”  for  Kirk  Douglas’ 
Bryna  Productions;  Marion  Hargrove, 
scripting  “40  Pounds  of  Trouble”  for  Tony 
Curtis’  Curtleigh  Pi-oductions;  and  Ray 
Russell,  who  is  writing  “Soft  Sell,”  also  for 
Curtleigh. 

Two  20th-Fox  Films  Monthly 
For  First  1962  Quarter 

Two  features  a month  are  called  for  in 
20th  Century-Fox’s  releasing  plans  for  the 
first  1962  quarter,  general  sales  manager 
Glenn  Norris  disclosed  following  a three - 
day  sojourn  at  the  studio. 

Films  for  the  quarter  include  “Madison 
Ave.”  and  “Bachelor  Flat”  in  January; 
“Tender  Is  the  Night”  and  “Swingin’ 
Along,”  February;  “Satan  Never  Sleeps” 
and  “Woman  Hunt”  in  March.  Set  for 
Easter  release  is  “State  Fair.” 

Also  set  for  release  during  the  last  two 
months  of  this  year  are  ‘"The  Coman- 
cheros,”  and  “Purple  Hills”  in  November, 
and  “Two  Little  Bears”  and  “Second  Time 
Around”  in  December. 

'Man  on  the  End  of  the  Rope' 

Is  on  Guy  Green's  Slate 

In  Hollywood  for  post-production  work 
on  MGM’s  “Light  in  the  Piazza,”  British 
director  Guy  Green  disclosed  he  is  prepar- 
ing “A  Man  on  the  End  of  the  Rope,”  a 
novel  by  Evan  Townsend,  for  future  lens- 
ing  in  England.  While  here,  he  also  ex- 
pected to  finalize  negotiations  with  MGM 
for  a remaining  film  commitment  he  has 
with  the  studio. 

AIP  Signs  Peter  Lorre 
To  Star  in  Poe  Trilogy 

Peter  Lorre  has  been  signed  to  star  in 
American-International’s  trilogy  of  Edgar 
Allan  Poe  stories,  “Tales  of  Terror,”  it  was 
disclosed  by  James  H.  Nicholson  and 
Samuel  Z.  Arkoff,  AIP  toppers. 

Also  starring  in  the  suspense  film  are 
Vincent  Price  and  Basil  Rathbone.  Richard 
Matheson’s  screenplay  will  be  directed  and 
produced  for  AIP  by  Roger  Corman,  with 
production  slated  to  start  November  28. 

Johnny  Green  Will  Direct 
Music  for  Oscar  Show 

Johnny  Green,  a three-time  Oscar  winner 
and  ten-time  nominee,  has  been  named  as 
musical  director  for  the  34th  annual 
Academy  Awards  show  by  producer  Arthur 
Freed. 

Green  was  the  Academy’s  first  vice- 
president  for  two  years,  its  secretary  for 
three,  and  assistant  secretary  for  one  term, 
and  was  voted  a life  membership  in  1953  for 
services  to  the  Academy.  In  1949,  Green 
served  as  general  director  of  the  Oscar 
show  and  was  its  producer-director  in  1952. 


Woodsman  Keeps  Record 
Of  Films  Seen  Since  '49 

CHASE,  B.  C. — Pete  Markin,  a 
woodsman  of  this  area,  surprised 
Manager  Ron  G.  Beatty,  Whispering 
Pines  Drive-In,  recently  by  showing 
the  theatre  manager  a book  in  which 
Markin  had  kept  a complete  record  of 
all  the  motion  pictures  he  and  his 
family  have  attended  since  1949.  Mar- 
kin had  notes  on  where  he  had  seen 
each  picture  and  who  accompanied  him 
and  the  date.  When  Markin  and  his 
family  attended  the  Whispering  Pines 
Drive-In  program  Saturday  night, 
August  26,  it  was  his  501st  recorded 
show. 

Beatty  was  so  pleased  with  Markin’s 
interest  in  motion  pictures  and  his 
remarkable  record  of  12  years  attend- 
ance that  he  gave  Markin,  his  wife 
and  children  free  tickets  to  the  next 
Saturday  night’s  show. 


Castings,  Assignments, 
Miscellaneous  Notes 

Around  Hollywood:  Susanne  Chilton 

Washburn,  former  administrative  secretary 
for  the  Republican  National  Committee, 
will  become  executive  assistant  to  Roger 
Corman  following  her  assignment  to  work 
with  Gene  Corman,  executive  producer  of 
“The  Magic  Voyage  of  Sinbad,”  Filmgroup 
release  . . . Dodie  Stevens  has  been  cast  in 
Allied  Artists’  “Reprieve,”  which  Millard 
Kaufman  and  Ronald  Lubin  will  produce 
next  month  toplining  Ben  Gazzara  . . . 
Filming  has  resumed  here  on  Billy  Wilder’s 
“One,  'Two,  Three,”  Mirisch  presentation 
which  UA  will  release  this  December. 
Lensing  was  interrupted  several  weeks  ago 
in  Europe  when  star  Horst  Buchholz  was 
injured  . . . Eric  Von  Stroheim  jr.,  son  of 
the  late  director-actor,  makes  his  acting 
debut  in  a top  crole  with  Kirk  Douglas, 
Edward  G.  Robinson  and  Cyd  Charisse  in 
MGM’s  “Two  Weeks  in  Another  Town.” 
Young  Von  Stroheim  has  served  as  an  as- 
sistant director  on  a number  of  Hollywood 
films  . . . Fred  Clark  has  been  set  by  pro- 
ducer Martin  Ransohoff  for  a cameo  star 
role  in  “Boys’  Night  Out”  . . . Curt  Jur- 
gens has  been  inked  for  a key  starring  role 
in  the  Galatea  production,  “The  Jackals,” 
a Paramount  release  . . . Claire  Griswold, 
termed  one  of  the  ten  most  beautiful  girls 
in  the  world,  has  been  signed  by  producer- 
director  Blake  Edwards  to  make  her  film 
bow  as  Glenn  Ford’s  girlfriend  in  Colum- 
bia’s “Experiment  in  TeiTor,”  starring  Ford 
and  Lee  Remick. 


THEATRES  WANTED 

Attention  Circuit  or  Independent  Operators 
Will  buy,  lease  or  operate 
your  drive-in  or  indoor  theatre 

WHITE  ELEPHANT  OR  NOT 

TOM  GRIFFING 

Box  8325,  Sta.  C.  Phone  298-5215 
Albuquerque,  New  Mexico 


BOXOFFICE  ::  October  23,  1961 


17 


Everywhere 

in  the  world . . . 
because 
it’s  on  film ! 


“You  can’t  beat  a good  movie!”  That’s 
what  people  say  the  world  over.  And 
they  ought  to  know— because  millions 
have,  and  want,  no  other  entertainment. 

King,  slave,  pirate,  cowboy,  dance-hall 
girl— whatever  the  role— we  live  it,  love 
it,  or  hate  it,  along  with  millions  of 
others  who  see  the  film. 

Sheer  illusion,  of  course.  But  how 
broad  it  is  and  how  deeply  it  penetrates 
—that’s  the  secret  of  audience  response 
. . . the  reason  why  good  production  is 
such  a vital  responsibility  . . . the  reason 
why  the  Eastman  Technical  Service  for 
Motion  Picture  Film  is  constantly  on 
the  alert  helping  the  industry  solve 
questions  of  production,  processing,  and 
projection. 

Branches  at  strategic  centers.  Inquir- 
ies invited. 

Motion  Picture  Film  Department 

EASTMAN  KODAK  COMPANY 

Rochester  4,  N.Y. 

East  Coast  Division 

342  Madison  Avenue 

New  York  1 7,  N.Y. 

Midwest  Division 
130  East  Randolph  Drive 
Chicago  1 , III. 

West  Coast  Division 
6706  Santa  Monica  Blvd. 

Hollywood  38,  Calif. 

For  the  purchase  of  film, 

W.  J.  German,  Inc. 

Agents  for  the  sole  and  distribution  of 

Eastman  Professional  Motion  Picture  Films, 

Fort  Lee,  N.J.,  Chicago,  III.,  Hollywood,  Calif. 


HOW  TO  HANDLE 
EMPLOYE  PROBLEMS 


Whatever  the  Gripe,  Take  Action  Immediately;  Here 
Is  How  One  Circuit  Moves  to  Solve  Complaints 


What  to  Do  About  the— 

• Hostile  • Shrinking  Violet 

• Slipshod  • Gold  Brick 

• Touchy  • No-Man 

• Slowpoke  • Yes-Man 

• Lazy  Bones 


The  right  to  gripe,  traditional  privilege  of  em- 
ployes in  American  business,  is  recognized  as 
occupying  an  important 
position  in  employe-em- 
ployer relationships  by 
the  Wometco  Theatres 
circuit  of  Florida  in  one 
of  its  latest  service  man- 
uals. Entitled,  “Employe- 
Employer  Relations,”  the 
manual  is  distributed  to 
all  supervisory  employes 
of  Wometco  enterprises 
and  deals  not  only  with 
the  solution  of  employe 
gripes,  but  also  advises 
supervisors  how  to  deal 
with  nine  types  of  difficult  employes. 

Written  by  Robert  Green,  personnel  director 


for  Wometco,  the  manual  serves  as  a guide  to 
good  relations  between  employes,  their  super- 
visors and  the  general  offices  of  the  company. 
It  proves  a valuable  adjunct  to  the  personnel  in- 
doctrination “class”  conducted  since  1947  by 
Green’s  secretary,  Etbyl  Gubernick,  for  all  new 
employes.  Text  of  the  manual  is  carried  below. 

This  manual  is  another  of  several  which  Wo- 
metco distributes  among  personnel.  The  circuit’s 
service  manual  describes  duties  and  responsibili- 
ties of  theatre  employes,  both  drive-in  and  indoor, 
and  outlines  the  personnel  policies  and  benefits 
provided  by  the  company. 

Wometco’s  disposition  toward  proper  intro- 
duction of  new  workers  and  detailed  instruction 
in  duties  and  responsibilities  is  probably  one  of 
tbe  most  important  single  factors  in  the  cir- 
cuit’s constant  and  steady  growth  over  the  last 
35  years. 


Robert  Green 


Because  an  unsettled  employe  complaint 
is  a basis  for  serious  internal  unrest,  the 
importance  of  taking  action  promptly, 
whether  the  complaint  is  real  or  imagined, 
cannot  be  too  strongly  emphasized. 

In  addition,  efforts  should  be  made  to 
ferret  out  the  “gripes.”  They  may  be 
symptomatic  of  serious  depressions  of  an 
otherwise  healthy  employe  morale. 

So  long  as  employes  grumble  about 
things,  management  can  find  what  is 
wrong  and  try  to  do  something  about  it. 
If  there  are  no  gripes,  conditions  may  go 
from  bad  to  worse  before  management  has 
an  inkling  of  the  situation.  When  griev- 
ances cease  it  is  a danger  signal.  Either 
supervisors  are  giving  too  much  away  or 
are  too  hard  to  approach. 

Most  problems  can  and  should  be  solved 
at  the  first  level  of  supervision.  The  fol- 
lowing suggestions  will  help  you  os  a 
supervisor  to  carry  out  your  responsibility. 

• Be  available  to  the  person  with  a prob- 
lem as  soon  as  possible. 

• Provide  a confidential  setting  for  the 
discussion.  Keep  notes. 

• Let  the  employe  speak  first.  Don’t  in- 
terrupt or  explode. 

• Get  the  whole  story.  Assemble  all  the 
facts.  This  may  necessitate  checking  with 
others.  Don’t  make  snap  decisions  that 
can’t  be  kept.  If  an  immediate  answer  is 
impossible,  tell  your  employe  when  an 
answer  will  be  given  and  stick  to  this  dead- 
line. 

• Weigh  alternative  solutions.  Analyze 
each  in  terms  of  company  and  employe 
morale.  If  necessary,  consult  your  super- 
visors, using  the  proper  channels. 

• Inform  your  employe  of  your  answer 
and  acknowledge  the  facts  to  .support  his 


case.  Supply  the  facts  about  which  he  is 
ignorant  or  lacks  understanding. 

• End  your  interview  on  a pleasant  note. 
If  your  employe  is  still  dissatisfied  inform 
him  of  his  right  to  appeal  the  matter. 

• After  the  interview  and  your  decision, 
check  up  on  your  employe’s  progress  and 
morale  after  the  case  has  been  closed. 

• Carry  out  any  promises  involved  in  the 
solution. 

Tell  your  subordinates,  regardless  of  the 
echelon  of  their  position,  whenever  they 
have  a problem  to  go  to  their  direct  super- 
visor and  discuss  the  matter  with  him 
privately.  If  he  feels  that  the  nature  of  his 
problem  is  such  that  he  cannot  discuss  it 
with  his  supervisor  then  he  should  be  told 
to  go  see  the  personnel  director,  who  will 
be  glad  to  help  with  the  problem  at  this 
stage,  or  any  later  stage. 

We  now  come  to  the  supervisors’  re- 
sponsibility to  the  company. 

It  is  equally  important  for  us  to  recog- 
nize that  the  company  also  has  rights,  and 
it  expects  employes  to  perform  their  as- 
signed duties  in  a satisfactory  and  agree- 
able manner. 

We  do  not  want  to  issue  a list  of  “Do’s 
and  Don’ts”  or  severe  rules  and  regulations. 

Many  supervisors  interpret  company 
policies  differently. 

Company  policy  concerning  vacations, 
sick  pay,  holidays,  lunch  periods,  work 
schedules  and  other  miscellaneous  benefits 
and  requirements  are  issued  either  by  top 
management  or  at  local  level  whichever 
applies.  Supervisory  personnel  should  be 
thoroughly  familiar  with  such  policy.  If 
you  are  responsible  for  the  management  of 
the  performance  of  your  subordinates  you 
must  fully  inform  yourselves  concerning 
the  rights  and  the  obligations  of  employes. 


The  Supervisor's  Function 

1.  Determine  what  people  are  to  do. 

2.  Select  the  most  qualified  people  to  do  it. 

3.  Appraise  the  results  of  their  work. 

4.  Find  methods  by  which  they  will  do  it 
better. 

How  to  Handle  a Problem 

Step  1 — Get  the  Facts. 

a.  Talk  with  individual  concerned. 

b.  Get  opinions  and  feelings. 

c.  Review  the  record. 

d.  Find  out  what  rules  and  company  cus- 
toms apply. 

Be  sure  you  have  the  whole  story.  All  the 
facts. 

Step  2 — Weigh  and  Decide. 

a.  What  possible  actions  are  there? 

b.  Consider  the  effect  on  individual, 
group,  production,  policies  and  prac- 
tices. 

c.  Decide  what  action  to  take. 

Don’t  jump  to  conclusions. 

Step  3 — Take  Action. 

a.  Are  you  going  to  handle  this  yourself? 

b.  Should  you  refer  this  to  your  super- 
visor? 

c.  Watch  the  timing  of  your  action. 
Don’t  pass  the  buck. 

Step  4 — Check  Results. 

a.  What  should  you  check  for  and  how 
often? 

b.  Watch  for  changes  in  attitudes  and 
relationships. 

Did  your  action  solve  the  problem? 

How  to  Deal  With  Difficult  Types 

HOSTILE:  If  properly  handled,  the  chip- 
on-shoulder  type  can  become  a valuable 
employe. 

1.  Tactful  firmness  should  be  used  to  bal- 
ance hostility. 

2.  A business-like  request  to  perform  a 
task  produces  better  results  with  this 
type  than  a direct  order. 

3.  Should  be  given  plenty  of  work  and  re- 
sponsibility, properly  controlled.  Semi- 
idleness provides  him  with  the  oppor- 
tunity to  hatch  negatives,  hostile  ideas, 
plans. 

4.  Don’t  ever  overpraise:  never  flatter  this 
type. 

5.  Supervise  this  type  quietly.  Avoid  argu- 
ing or  losing  temper. 

6.  This  type  is  usually  eager  for  authority; 
thus  the  hostile  worker  often  proves  to 
be  the  ideal  person  to  show  the  way  in 
any  change  to  be  made. 

SLIPSHOD:  Carelessness  usually  stems 

from  either  lack  of  genuine  interest  or 
fi-om  a wandering  mind. 

1.  More  than  average  supervision  and  in- 


20 


BOXOFFICE  ;;  October  23,  1961 


Allied  Members  to  Get  Light  Bulbs 
At  40%  Off  Via  Deal  With  GE 


spection  of  workmanship  are  required 
with  this  type. 

2.  Most  accident-prone  employes  are  pri- 
marily careless  employes.  Assign  or  re- 
assign to  job  involving  minimum  haz- 
ards. 

3.  The  slipshod  worker  is  not  good  on  de- 
tails and  doesn’t  listen  carefully  to  in- 
structions. The  supervisor  should  go  out 
of  his  way  to  make  sure  that  his  in- 
structions are  heard,  understood,  and 
followed  out. 

4.  If  you  are  sure  that  lack  of  interest  is 
the  cause  of  careless  workmanship, 
might  not  added  responsibility  stimulate 
greater  job  interest? 

5.  This  type  of  employe  is  careless  with 
tools  and  equipment  assigned.  Extra  care 
should  be  exercised,  therefore,  in  work 
assignments. 

TOUCHY:  Over -sensitiveness  can  result 
in  hurt  feelings,  and  is  often  a sign  of 
mental  immaturity. 

1.  Your  reprimands  should  be  carefully 
thought  through  in  advance  in  the  case 
of  the  thin-skinned  person. 

2.  The  usual  good-natured  kidding  is  prob- 
ably repugnant  to  this  type:  group  as- 
signment might  not  be  the  proper  spot 
for  such  an  employe. 

3.  Suggestions  and  requests  will  bring  bet- 
ter results  than  direct  orders. 

4.  This  type  often  magnifies  petty  discon- 
tents into  major  grievances. 

5.  The  over-sensitive  employe  is  probably 
good  on  details,  thinks  of  good  and 
practical  suggestions,  reacts  most  favor- 
ably to  praise. 

SLOWTOKE:  The  slow  worker  is  probably 
slow  for  one  of  three  reasons : Stubborn- 
ness, an  extremely  deliberate  nature,  or 
stupidity.  The  skilled  supervisor  over- 
comes the  first  motive,  recognizes  and 
makes  the  most  of  the  second,  and  strives 
to  elevate  the  employe  from  the  third. 

1.  Patience  is  the  first  “must”  in  this  case. 

2.  Instructions,  orders,  explanations  should 
be  expressed  with  more  care,  and  more 
slowly  and  simply  than  with  the  aver- 
age employe. 

3.  The  backward  employe  is  not  backward 
in  regard  to  one  thing:  Hints,  digs  or 
other  things  that  suggest  that  he  is 
backward.  You  will  find  him  over-sensi- 
tive to  such  implications  and  resentful 
of  them. 

4.  If  the  stupid  workman  is  worth  keep- 
ing, isn’t  he  worth  another  chance  be- 
fore warnings  or  other  disciplinary  steps 
are  taken? 

5.  Avoid  issuing  several  orders  or  instruc- 
tions to  this  type  at  one  time.  Let  one 
idea  sink  in  before  a fresh  thought  is 
introduced.  This  plan  will  pay  off,  par- 
ticularly if  the  individual  is  just  deliber- 
ate, not  stupid,  but  the  plan  should  be 
used  in  either  case.  The  deliberate 
worker  might  easily  be  the  most  de- 
pendable man  in  the  department. 

SHRINKING  VIOLET:  With  proper  train- 
ing and  handling,  the  timid  employe  can 
become  an  excellent  and  cooperative  pro- 
ducer. 

1.  In  training,  in  issuing  instructions  and 
in  making  requests,  the  supervisor  will 
want  to  use  great  care  in  making  him- 
self clear.  The  timid  employe,  because 
of  his  timidity,  probably  won’t  ask  you 
to  repeat  yourself  for  clarity. 

2.  The  shy  employe  is  shy  on  initiative, 
dislikes  the  responsibility  of  making  de- 
cisions, and  will  require  your  encoui'age- 


DETROIT — A new  type  of  exhibitor 
service  by  a trade  association  slanted  di- 
rectly to  benefit  the  pocketbook  of  the 
smaller  theatre  is  being  offered  by  Allied 
States  Ass’n.  This  is  in  the  form  of  a 40 
per  cent  discount  on  electric  light  bulbs 
used  by  any  Allied  member  theatre — a dis- 
count hitherto  available  on  something  like 
a graduated  scale  basis  only  to  the  larger 
chains. 

“Electric  light  bulbs  are  a very  big  part 
of  every  theatre’s  maintenance  budget,” 
said  Milton  H.  London,  Allied  executive 
director.  “Thousands  of  the  yellow-type 
bulbs  are  used  on  marquees.  They  bmm  out 
very  rapidly  because  they  are  outside  and 
are  exposed.”  Allied  has  solved  this  problem 
through  negotiation  of  an  arrangement  for 
the  lamp  purchases  at  a discount.  General 


ment  and  support  in  both  these  fields. 

3.  This  kind  of  employe  is  slow  to  develop 
acquaintances  and  friendships:  is  an 
introvert,  usually.  Thus  the  supervisor 
should  determine  the  best  kind  of  work 
situation  for  such  a person  and  either 
assign  him  to  a one-man  operation  or 
seek  to  bring  him  out  in  order  that  he 
may  work  effectively  in  a group. 

4.  Any  effort  made  by  the  supervisor  to 
instill  self-confidence  in  the  shy  em- 
ploye will  bear  fruit. 

GOLD  BRICK:  As  in  the  case  of  the  slow 
worker,  the  Gold  Brick  is  probably  acti- 
vated by  one  or  more  of  these  quite  well- 
defined  motives:  Stubbornness,  show- 
offishness,  fatigue,  lack  of  interest. 

1.  Skilled  leadership  or  disciplinary  action 
or  both  are  required  on  the  supervisor’s 
part  if  he  wants  to  overcome  either  of 
the  first  two  motives  of  the  Gold  Brick. 

2.  Fatigue  might  be  genuine  or  put  on.  If 
genuine,  there  might  be  an  underlying 
reason.  Such  matters  as  health,  family, 
finances  often  induce  fatigue.  If  indi- 
cated, the  supervisor  should  counsel  and 
assist.  If  the  supervisor  is  convinced  that 
the  display  of  fatigue  is  nothing  but  loaf- 
ing, other  steps  are  clearly  indicated. 

3.  If  the  supervisor  feels  that  the  gold- 
bricking  is  a result  of  lack  of  interest, 
perhaps  he  is  the  one  responsible  for  the 
loafing.  Arranging  for  a reassignment  of 
duties  or  providing  for  additional  re- 
sponsibilities might  prove  effective. 
Often  a man-to-man  conversation  might 
reveal  the  source  of  the  employe’s  lack 
of  interest  and  result  in  a new  under- 
standing, better  morale,  and  more  ef- 
ficient and  satisfactory  performance. 

NO-MAN:  The  chronic  “aginner’s”  habit- 
ual opposition  to  almost  everything  sug- 
gested can  be  turned  into  constructive 
helpfulness  and  cooperation. 

1.  Arguing  does  more  harm  than  good  in 
such  cases. 

2.  Throwing  weight  around,  upon  the  part 
of  the  supervisor,  merely  arouses  added 
resentment  and  increases  opposition. 

3.  As  in  the  case  of  the  hostile  worker, 
tactful  firmness  should  be  used  to  over- 
balance his  hostility. 

4.  Many  a potentially  valuable  No-Man  has 
been  won  over  by  the  display  of  genuine 


Electric’s  lamp  catalog  is  being  sent  to 
every  member  with  purchase  order  forms. 

The  conditions  of  the  new  Allied  con- 
tract ai'e: 

1.  The  purchaser  must  be  an  active 
member  of  an  Allied  regional  unit  or  an 
associated  member  of  National  Allied. 

2.  Purchases  must  be  made  through 
either  the  regional  or  national  office  of 
Allied. 

3.  A check  payable  to  Allied  States  must 
accompany  each  order. 

4.  The  purchaser  may  deduct  40  per 
cent  flat  from  the  list  price  on  each  order. 

5.  Lamps  may  be  purchased  in  any 
quantity  desired. 

6.  The  lamps  will  be  delivered  without 
charge  to  the  theatre. 


interest  upon  the  part  of  the  supervisor 
in  outside  interests,  hobbies  or  goals 
possibly  common  to  both.  Often  the 
supervisor  can  recruit  the  assistance  of 
a fellow-employe  to  help  him  achieve 
the  goal. 

5.  Chances  are  that  the  No-Man  suffers 
an  inferiority  complex.  Again,  the  ad- 
dition of  responsibilities,  seeking  his  sug- 
gestions and  ideas,  talking  over  projects 
with  him,  etc.,  might  help  him  throw 
off  his  handicap.  This  might  aid  in 
converting  him  into  a constructively  ag- 
gressive force  for  good  departmental 
morale  and  resultant  improved  relations, 
satisfactions,  and  productivity. 

YES-MAN:  There  still  remain  some  super- 
visors, unfortunately,  who  welcome  the 
presence  of  a person  of  this  type  in  their 
department. 

1.  A carefully  planned  campaign  to  elevate 
the  self-respect  of  this  cringing  type  re- 
quires time  and  study. 

2.  Too  many  Yes-Men  are  eager  to  act  as 
tattletales,  stooges,  and  gossip -mongers. 
They  can  thus  become  hazards  to  the 
department’s  success,  troublemakers,  and 
generally  undesirable  employes.  The  ex- 
perienced supervisor  is  quick  to  spot  the 
type  and  takes  steps  to  either  change  or 
eliminate  such  handicaps. 

LAZY  BONES:  Like  the  Slowpoke,  this 
type  of  difficult  employe  has  motives 
that  are  distinctive  and  which  can  usu- 
ally be  recognized:  Stubbornness,  bad 
health  habits,  job  dissatisfaction,  or  just 
good-for-nothingness. 

1.  If  any  of  the  first  three  items  motivates 
this  type,  the  understanding  supervisor 
may  be  able  to  salvage  a potentially 
valuable  employe  and  thereby  assist  in 
converting  a bad  influence  into  a valu- 
able employe. 

2.  If  persistent  stubbornness  or  job  dis- 
satisfaction appear  to  be  the  motives, 
might  it  not  be  worth  while  to  assign 
such  an  individual  to  a group  incentive 
team,  where  practical? 

3.  If  the  Lazy  Bones  is  just  plain  good-for- 
nothing  after  fair  and  reasonable  trial, 
then  perhaps  our  interviewing  and 
placement  skills  might  well  be  revised. 
So  you  learn  the  complaint  gripe  works 

both  ways. 


BOXOFFICE  ::  October  23,  1961 


21 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  thon  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


1 

i 


Alakazam  the  Great  (AIP) 

85 

150 

140 

65 

150 

140 

200 

135 

130 

133  i 

Armored  Command  (AA) 

100 

125 

80 

90 

no 

100 

65 

130 

no 

100 

80 

39 

Carry  On,  Constable  (Governor) 

170 

120 

200 

310 

165 

240 

100 

186  i 

' Claudelle  Inglish  (WB) 

125 

100 

105 

170 

80 

75 

80 

115 

140 

100 

100 

100 

95 

105 

no 

80 

90 

104 

Come  September  (U-I) 

175 

300 

200 

230 

250 

350 

225 

250 

370 

400 

300 

200 

195 

200 

150 

200 

250 

Dreams  (Janus) 

125 

120 

155 

75 

115 

175 

100 

175 

no 

128  I 

Fabulous  World  of  Jules  Verne  (WB) 

100 

120 

105 

no 

95 

125 

100 

70 

105 

85 

115 

103  j 

Fcmny  (WB) 

220 

250 

140 

255 

250 

135 

125 

155 

150 

325 

350 

200 

200 

200 

135 

225 

125 

150 

200 

150 

197 

Fiercest  Heart,  The  (20th-Fox) 

125 

80 

90 

80 

75 

100 

100 

150 

100 

90 

99  i 

Five  Golden  Hours  (Col) 

120 

75 

155 

100 

120 

90 

100 

100 

108  1 

■.  Francis  of  Assisi  (20th-Fox) 

150 

150 

125 

250 

125 

175 

175 

140 

115 

100 

100 

200 

175 

no 

180 

150 

100 

200 

125 

150  i 

4 French  Mistress,  A (F-A-W) 

130 

no 

90 

100 

no 

150 

90 

100 

150 

114  j 

% Gambler  Wore  a Gun,  The  (UA) 

100 

100 

100 

90 

100 

98  f 

Great  War,  The  (Lopert) 

90 

100 

115 

100 

170 

115 

Guns  of  Navarone,  The  (Col) 

225 

300 

220 

300 

350 

250 

200 

250 

375 

350 

300 

225 

200 

200 

200 

225 

175 

250 

250 

255 

j Honeymoon  Machine,  The  (MGM) 

125 

250 

105 

215 

95 

130 

80 

100 

135 

180 

125 

150 

150 

125 

120 

140 

120 

120 

137  . 

i Hustler,  The  (20th-Fox) 

275 

130 

185 

130 

200 

175 

no 

195 

175 

Incredible  Petrified  World  (Governor) 

85 

170 

100 

65 

100 

104 

Ivan  the  Terrible,  Port  2 (Janus) 

125 

170 

120 

150 

85 

130 

130 

Love  and  the  Frenchwomcm  (Kingsley) 

125 

150 

175 

75 

125 

185 

90 

115 

190 

137 

1 Man-Trap  (Para) 

100 

80 

no 

100 

100 

150 

95 

105 

Master  of  the  World  (AIP) 

175 

85 

105 

150 

75 

200 

190 

80 

135 

130 

133 

' Matter  of  Morals,  A (UA) 

130 

80 

100 

100 

100 

100 

102 

Nikki,  Wild  Dog  of  the  North  (BV) 

130 

190 

125 

300 

125 

175 

320 

no 

200 

145 

250 

115 

165 

165 

130 

200 

178 

On  the  Double  (Para) 

130 

260 

no 

170 

80 

100 

125 

115 

115 

95 

135 

125 

80 

85 

175 

no 

135 

no 

125 

Paris  Blues  (UA) 

130 

250 

120 

215 

150 

125 

200 

135 

100 

150 

130 

135 

250 

200 

164  ' 

Portrait  of  a Sinner  (AIP) 

110 

120 

75 

105 

100 

150 

90 

90 

105 

Question  7 (de  Rochemont) 

105 

200 

150 

175 

140 

115 

100 

141  ' 

i Romcmoff  and  Juliet  (U-I) 

175 

125 

170 

120 

125 

120 

90 

150 

150 

150 

150 

200 

100 

175 

125 

300 

90 

148 

Sat.  Night  <51  Sun.  Mominrj  (ContT) 

260 

200 

155 

200 

120 

120 

no 

220 

225 

300 

225 

160 

200 

300 

80 

192  1 

Scream  of  Fear  (Col) 

110 

150 

80 

195 

100 

80 

no 

90 

115 

65 

no 

85 

135 

90 

130 

no  1 

5 Se<n"et  of  Monte  Cristo,  The  (MGM) 

115 

75 

100 

100 

100 

75 

75 

91  1 

Seven  Women  From  Hell  (20th-Fox) 

130 

135 

no 

85 

90 

125 

113  1 

? Sword  of  Sherwood  Forest  (Col) 

100 

100 

100 

100 

100 

80 

80 

100 

95  1 

i Tammy  Tell  Me  True  (U-U 

UO 

175 

100 

250 

90 

125 

300 

95 

200 

150 

no 

no 

170 

120 

165 

100 

175 

151  1 

1 Terror  of  the  Tongs,  The  (Col) 

125 

100 

100 

100 

100 

105  1 

j Thunder  of  Drums  A (MGM) 

100 

125 

175 

100 

125 

100 

no 

100 

100 

120 

125 

90 

120 

150 

75 

.14  1 

1 Trunk,  The  (Col) 

100 

100 

90 

65 

85 

100 

90  1 

5 Two-Way  Stretch  (Show  Corp) 

130 

175 

175 

125 

175 

115 

65 

135 

125 

200 

136  1 

1 Two  Women  (Emba'sv) 

150 

225 

105 

150 

500 

150 

150 

100 

200 

125 

195 

105 

180  1 

1 World  by  Night  (WB) 

100 

100 

130 

100 

95 

150 

125 

100 

113  1 

? Young  Doctors,  The  (UA) 

140 

275 

100 

125 

130 

100 

150 

no 

125 

180 

255 

100 

no 

no 

165 

125 

200 

120 

146  1 
1 

I 


I 


TOP  HITS 


OF 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Paris  Blues  (UA) 

San  Francisco 350 

Detroit  200 

Seattle  200 

2.  Hustler,  The  (20th-Fox) 

Boston  275 

Cleveland 200 

3.  Back  Street  (U-l) 

Chicago  225 


4.  Bridge  to  the  Sun  (MGM) 

Chicago  200 

5.  Two  Women  (Embassy) 

Minneapolis  200 

6.  Breakfast  at  Tiffany's  (Para) 

New  York 190 


i 


I 

i 


Faith,  Hard  Work  Give  Merle  Blair 
38  Years  of  Success  in  Theatre 


Des  Moines  Council 
Views  Film  Quality 

DES  MOINES — The  quality  of  motion 
pictures  viewed  by  this  city’s  children  and 
teenagers  was  discussed  by  the  Des  Moines 
city  council  after  councilwoman  Florence 
Myers  Wallace  said  she  had  received  “a 
great  deal  of  complaint  about  films  shown 
here  recently.” 

Mayor  Reinhold  Carlson  suggested  “May- 
be something  could  be  done  thi'ough  Gov. 
Norman  Erbe  about  unsuitable  movies.” 
Councilman  Charles  lies,  a partner  in  the 
Iowa  Film  Delivery,  commented  that  the 
films  themselves  are  not  as  objectionable 
as  the  advertising.  lies  suggested  that  the 
council  might  request  the  film  industry  to 
regulate  itself. 

Another  member  of  the  governing  body, 
attorney  Jens  Grothe  said  he  “would  not 
hesitate  to  take  drastic  action  if  these  films 
are  unsuitable  for  youth  to  view.”  No  ac- 
tion was  taken. 

Films  being  shown  in  Des  Moines  first- 
run  theatres  at  the  time  were  “Splendor 
in  the  Grass”  at  the  Orpheum,  “The 
Hustler”  at  the  Des  Moines,  “Blood  and 
Roses”  at  the  Paramount,  all  downtown 
theatres.  “Secrets  of  Women”  was  playing 
at  the  suburban  Ingersoll  and  “Paris 
Blues”  at  the  Capri.  “Not  Tonight  Henry” 
was  in  its  eighth  week  at  the  neighbor- 
hood Holiday  Theatre,  only  indoor  film 
house  in  South  Des  Moines.  “The  Immoral 
Mr.  Teas”  had  just  opened  at  the  Pioneer, 
a southside  drive-in. 

Houghton  Manager  Fights 
Back  on  Legion  Charge 

HOUGHTON,  MICH.— An  effort  to  boy- 
cott a showing  of  “Spartacus”  at  the  Pic 
Theatre  here  was  made  by  two  posts  of  the 
American  Legion.  The  Legion  took  paid 
display  space  in  the  Daily  Mining  Gazette, 
warning  that  any  one  patronizing  the  pic- 
ture would  be  “assisting  in  bringing  com- 
munist infiltration  in  the  motion  picture 
industry.”  Ranee  Mason,  manager  for 
Copper  Theatres,  answered  in  a three-col- 
umn ad  the  next  day,  pointing  out  that 
17,000,000  Americans  have  seen  the  picture 
and  that  the  boycott  effort  here  was  the 
first  to  be  made  in  the  United  States. 

The  Legionnaires  came  back  with  a sec- 
ond ad  to  publish  the  American  Legion 
convention  resolution  which  criticized  the 
use  of  Dalton  Ti-umbo  as  author  of  the 
screenplay  and  quoted  a laudatory  review  of 
the  picture  which  appeared  in  the  com- 
munist Daily  Worker. 

Mason  then  came  back  with  his  second 
ad  to  inquire  why  the  Legion  posts  hadn't 
mentioned  what  happened  after  the  Legion 
convention,  when  the  film  industry  was 
commended  for  its  fight  to  prevent  infil- 
tration of  Communists.  To  offset  the  Daily 
Worker  quotes.  Mason  used  quotes  from 
Time  and  Parents’  magazine  and  pointed 
out  that  the  Legion  of  Decency  had  given 
the  picture  an  “A”  rating. 


To  Distribute  for  Mantle 

DES  MOINES — Bill  Feld  has  joined  in 
a distribution  deal  to  handle  Mantle  Pic- 
tures product  in  the  Des  Moines  territory. 
First  release  of  the  company  will  be  “Lost 
Boundaries.”  Mantle  plans  to  release  six 
pictures  per  year,  Feld  said. 


CEDAR  FALLS,  IOWA— When  Merle  R. 
Blair  came  here  in  1923  to  take  over  man- 
agement of  the  Re- 
gent Theatre  for  M. 
R.  Tournier  of  the 
Iowa  Theatre  Co.  he 
had  only  one  thought 
in  his  mind,  and  that 
was  success.  H i s 
formula,  or  method, 
then  as  now  was  to 
work  hard  and  give 
the  people  his  best. 

Tournier  had  taken 
over  the  Regent, 
originally  the  Cotton 
which  had  been  con- 
structed in  1910,  after  several  financial 
failures.  Blair’s  ambition  to  succeed  with 
the  Regent  was  no  idle  hope;  it  was  a con- 
viction. This  was  shown  by  the  deal  he 
made  with  Tournier : he  insisted  that  he  be 
allowed  to  buy  stock  in  the  theatre  if  he 
made  the  operation  successful. 

And  the  Regent  did  succeed  right  from 
the  start,  and  it  still  is  a definite  success. 

Completing  his  38th  year  of  operation 
and  eventual  ownership  of  the  Regent,  ex- 
hibitor Blair  recently  let  contracts  for  a 
complete  new  decorating  job  to  Dahlstrom 
& Weinberger  Co.,  of  Minneapolis.  In- 
stallation of  new  lighting,  new  Heywood 
Wakefield  Relax  Recliner  theatre  chairs 
and  repainting  started  September  11. 

NEED  MORE  HUSTLE 

“This  business  can  be  good  to  all  involved 
if  we  have  more  men  who  will  work  for  it,” 
Blair  confidently  comments  as  he  looks  for- 
ward for  many  more  years  of  success.  He 
diagnoses  much  of  the  present  industry 
troubles  to  “less  action  and  more  sitting 
. . . less  hustle  and  more  slow-down”  on 
the  part  of  people  who  run  it. 

Showman  Blair  sees  to  it  that  his  the- 
atre is  no  secret  to  people  in  the  Cedar 
Falls  territory.  For  example,  the  38th  an- 
niversary of  opening  the  Regent — this 
wasn’t  the  time  to  sit  back  and  go  through 
a bit  of  sentimental  recollection.  Blair 
worked  with  the  local  newspaper  aditor, 
and  the  result  was  a feature  article  extend- 
ing over  several  columns  on  the  Regent’s 
history  and  its  program  of  updating  for 
the  future,  a total  of  nearly  100  inches  of 
copy  and  125  inches  of  illustrations! 

“If  theatre  owners  want  new  business 
then  they  should  update  their  theatres 
wherever  possible,”  he  tersely  comments. 

In  those  early  years  following  1923  the 
Regent  was  a family  affair  with  Blair  and 
his  wife  putting  their  lives  into  it. 

Blair  could  be  seen  during  the  daytime 
about  town  posting  handbills  which  showed 
the  Regent’s  coming  attractions.  In  fact, 
the  Regent’s  familiar  pickup  truck,  with 
its  sign  board  in  the  back,  became  a leg- 
endary fixture  of  the  community.  In  the 
evenings  Blair  could  be  found  at  the  the- 
atre welcoming  his  patrons. 

Believing  wholeheartedly  in  his  theatre, 
Blair  never  failed  to  advertise  it  to  the  hilt. 
Back  in  the  beginning  days  when  it  wasn’t 
“going  so  good”  he  hit  upon  the  idea  of 
using  blotters  to 'advertise  his  shows.  They 
were  distributed  to  the  college  and  high 


school  students.  The  idea  was  an  immedi- 
ate success  as  the  flow  of  students  sug- 
gested. Another  gimmick  he  used  with 
great  success  was  the  “dime  coupon”  which 
he  ran  in  the  Daily  Record.  The  coupon 
was  exchanged  at  the  door  for  a ticket  and 
as  Blair  says  himself,  “The  crowds  rolled 
in.”  In  fact,  some  of  the  local  drugstores 
used  to  order  200  and  300  extra  papers  on 
coupon  nights.  Blair  didn’t  mind  for  he 
was  interested  in  entertaining  and  getting 
the  community  in  the  moviegoing  habit. 

BANK  NIGHTS  SUCCESSFUL 

Another  crowd  pleaser  was  the  Wednes- 
day bank  night  at  which  many  local  resi- 
dents won  great  sums  of  money.  Dairy 
shows  for  the  kids  have  been  a recent  in- 
novation and  have  enjoyed  great  success. 

Innovations  have  always  attracted  Blair 
and  he  has  been  a leader  through  the  years 
in  the  theatre  business.  When  motion  pic- 
tures began  to  talk,  the  Regent  was  one  of 
the  first  theatres  in  Iowa  to  have  sound 
equipment.  Blair  recalls  how  he  spent  an 
allnight  session  in  the  projection  booth  try- 
ing to  get  the  sound,  which  came  on 
phonograph  records,  synchronized  with  the 
movie. 

From  the  beginning  Blair  meant  to  make 
his  theatre  mean  something  to  the  town. 
It  has  been  available  through  the  38  years 
whenever  a place  was  needed  for  a meeting 
or  for  a project.  When  the  hospital  auxi- 
liary was  organized,  the  first  meeting  was 
held  at  the  Regent.  There  have  been  cook- 
ing schools — there  have  been  many,  many 
happy  Christmas  parties  when  children 
saw  a movie  and  Santa  Claus.  The  Easter 
bunny  came,  too. 

When  the  local  banks  closed  during  the 
depression  it  was  Blair,  who  was  then 
president  of  the  Chamber  of  Commerce, 
who  opened  the  doors  of  the  Regent  for  a 
mass  meeting  to  explain  the  procedure  to 
be  followed  by  creditors. 

“The  thirties  were  tough  years,”  Blair 
recalled.  During  the  worst  of  the  depres- 
sion the  Regent’s  patrons  dwindled  to  a 
trickle,  but  Blair  and  his  family  held  on, 
mostly  through  sheer  work  and  determina- 
tion. 

WEATHERED  TV  STORM 

And  work  and  determination  have  been 
continued  by  the  Blair  family  ever  since. 
When  television  caused  theatre  revenues  to 
sag  considerably,  the  family  again  weath- 
ered the  storm  and  the  Regent  is  experi- 
encing an  attendance  resurgence  now  that 
TV’s  novelty  has  worn  off. 

He  listed  films  such  as  “Ben-Hur”  and 
“The  Ten  Commandments”  as  forerunners 
of  presentations  to  come. 

With  the  community,  the  theatre  has 
become  an  institution  and  with  Blair,  it 
has  become  a way  of  life.  Never  has  a child 
come  to  the  theatre  and  gone  away  without 
seeing  the  picture — even  if  he  did  not  have 
the  price  of  admission.  Blair  has  seen 
many  a boy  clutch  his  dime  in  a little  hand 
as  he  stood  waiting  to  buy  his  ticket  and 
has  seen  that  same  boy  bring  his  best  girl 
to  see  a picture.  Later  he  has  seen  him 
bring  his  wife,  and  then  his  children,  and 
even  his  grandchildren. 


Merle  Blair 


BOXOFFICE  October  23,  1961 


NC-1 


OMAHA 


John  Rentfle,  who  has  the  Rose  Theatre  at 
Audubon,  is  doing  some  redecorating 
. . . John  Irwin,  exhibitor  at  Elgin,  now 
has  Cinemascope  . . . Fred  Schuler,  vet- 
eran theatreman  at  Humboldt,  Neb.,  is  also 
a successful  strawberry  raiser.  The  Schul- 
ers have  just  finished  picking  the  last  of 
the  crop  for  the  season  and  have  cleaned 
up  the  beds  for  the  winter  . . . A.  E. 
Thacker  jr.  was  in  Omaha  on  some  civic 
projects  for  South  Sioux  City,  where  he 
operates  conventional  and  drive-in  the- 
atres. 

Howard  How’ells,  mayor  of  Table  Rock, 
Neb.,  and  operator  of  the  theatre,  has  re- 
turned from  a trip  to  the  Badlands  . . . 
Dennis  Emmons  of  Osceola,  whose  plight 
following  long  illness  received  wide  rec- 
ognition through  theatreman  Bill  Zedi- 
cher’s  efforts,  has  found  another  bene- 
factor. Unable  to  go  to  school,  a special 
telephone  has  been  installed  which  gives 
him  direct  connection  with  his  class  and 
allows  him  to  participate  in  the  daily 
school  routine  . . . Ken  Moore  of  Logan 
has  reopened  the  theatre  at  Dunlap,  Iowa. 

Ira  Crain,  mayor  of  Fairbury,  Neb.,  and 
operator  of  the  Monham  Theatre,  is  being 
kept  on  the  jump  with  his  theatre  business 
and  the  town’s  fall  activities  . . . Jack 
Klingel,  city  manager  for  Cooper  Founda- 


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tion  Theatres,  had  as  weekend  guests  his 
parents  who  were  en  route  from  Denver  to 
Detroit,  where  Jack’s  sister  lives  . . . Mrs. 
George  Mason  of  the  Chief  Theatre  at 
Tecumseh  has  few  idle  moments.  She  is 
teaching  at  Cook,  Neb.,  and  also  taking 
work  at  Peru  State  Teachers  College  to- 
ward obtaining  her  Master’s  Degree. 

Omaha’s  United  Artists  office  was 
thrilled  to  learn  of  the  promotion  of  Carl 
Olson,  formerly  sales  manager  at  Des 
Moines  under  the  late  Omaha  Manager  Don 
McLucas,  as  assistant  in  the  general  sales 
manager’s  office  with  headquarters  in  New 
York.  Olson  joined  UA  in  1954  as  sales 
manager  in  Des  Moines  and  later  was  pro- 
moted to  manager  at  Minneapolis  . . . 
Frank  Larson,  20th-Fox  manager  here, 
and  salesman  Tony  Goodman  went  to  Des 
Moines  last  week  for  a sales  meeting.  Lar- 
son is  area  chairman  for  the  Will  Rogers 
Memorial  Hospital  fund  program  and  re- 
ported that  while  contributions  had  not 
been  exceptional,  more  industry  people 
than  ever  before  were  participating  in  the 
effort  to  raise  funds,  particularly  among 
the  drive-ins. 

Herman  Gould,  one  of  the  owners  of  the 
Center  Drive-In  Theatres  who  is  confined 
at  Will  Rogers  Hospital,  hasn’t  lost  his 
sense  of  humor.  He  wrote  the  boys  on 
Filmrow:  “Sure  was  nice  of  Ed  Cohen  to 
send  me  a TV  set?’’  Columbia  salesman 
Cohen  said  he  was  glad  Herman  ended  the 
note  with  a question  mark,  and  that,  while 
he  wished  it  were  true,  Herman  should 
have  thrown  in  a few  exclamation  points 
. . . Forrest  Wood,  manager  of  Howard 
Kennedy’s  Bow  Theatre  at  Broken  Bow, 
was  in  Omaha  on  business  . . . Margaret 
Smith,  Universal  secretary,  was  vacation- 
ing last  week.  Also  on  vacation  was  Ann 
Cummings,  head  inspector,  with  May 
Westerman  filling  in. 

Exhibitors  on  the  Row  included  Nebras- 
kans Ben  Juracek,  Cedar  Rapids  and  Al- 
bion; Don  Campbell,  Central  City;  Marvin 
Jones,  Red  Cloud;  Art  Sunde,  Papillion; 
Howell  Roberts,  Wahoo;  Phil  Lannon,  West 
Point;  Clarence  Frasier,  Havelock;  Jack 
March,  Wayne;  Frank  Hollingsworth,  Be- 
atrice, and  lowans  Arnold  Johnson,  Ona- 
wa;  Frank  Good,  Red  Oak;  S.  J.  Backer, 
Harlan,  and  Byron  Hopkins,  Glenwood, 
Villisca  and  Council  Bluffs. 

John  Dugan,  United  Artists  office  man- 
ager in  Omaha,  has  had  a busy  road 
schedule.  He  attended  a four-day  UA  con- 
vention in  Chicago — where  he  saw  “Judg- 
ment in  Nuremberg,”  and  was  filled  with 
high  praise — and  then  visited  his  family 
still  residing  in  Kansas  City.  From  there 
he  took  off  for  a swing  through  the  South 
Dakota  territory  . . . Dr.  Ed  Stimson,  a 
leading  Presbyterian  minister  in  the 
Omaha  area,  told  his  congregation  that 
“Question  7”  dealing  with  life  in  East 
Germany,  “should  be  a mandatory  picture 
for  all  youth  of  America.” 


Ex-TV  Series  Into  Shorts 

LOS  ANGELES — M.  and  A.  Alexander 
Productions  has  sold  “By-Line  Steve 
Wilson,”  a theatrical  film  based  on  the 
Big  Town  television  series,  for  theatrical 
exhibition  throughout  the  Union  of  South 
Africa.  The  39  video  segments  will  be 
shown  as  short  subjects  in  South  African 
theatres. 


'Question  7'  on  Gain 
In  Second  Stanza 

OMAHA — “Question  7”  gained  addition- 
al momentum  the  second  week  at  the 
Dundee  Theatre  and  doubled  the  average 
gate  figures.  Cooper  Foundation  city  man- 
ager Jack  Klingel  indicated.  The  State 
slipped  below,  however,  with  the  second 
week  of  “A  Thunder  of  Drums.”  The  Or- 
pheum  pushed  above  normal  figures  show- 
ing “The  Hustler.” 


(Averoqe  Is  100) 

Admiral — Twenty  Plus  Two  (AA)  120 

Conner — South  Seas  Adventure  (Cinerama), 

12th  wk 120 

Dundee — Question  7 (de  Roche-^ont'.  2nd  wk.  . .200 
Omaha — Mm-Trop  (Paral;  Elost  of  Silence  (U-l)  70 

Orcheum — The  Hustler  (20th-Fox)  120 

State — A Thunder  of  Drums  (MGM),  2nd  wk....  80 


'Splendor'  Brings  225  % 

To  Minneapolis  Mann 

MINNEAPOLIS  — “Splendor  in  the 
Grass,”  which  opened  at  the  Mann  Thea- 
tre, did  a big  225  per  cent  in  its  first  week, 
one  of  the  best  ratings  recorded  recently. 
Among  the  holdovers,  the  best  showing 
was  made  by  the  duo  “Erotica”  and  “The 
French  Line”  in  a third  week  at  the  Avalon 
Theatre  with  a rating  of  180  per  cent. 
Runnerup  was  “Two  Women”  in  its  second 
week  at  the  St.  Louis  Park  with  a rating 
of  150  per  cent. 


Academy — Lo  Dolce  Vito  (Astor),  11th  wk 80 

Avolon — Erofico  (Pad^Ram);  The  French  Line 

(IFD),  reissue,  3rd  wk 180 

Century — Windjommer  (Cinemiracle),  reissue, 

18th  wk 90 

Gopher — Francis  of  Assisi  (20th-Fox),  4th  wk.  . . 90 

Lyric — Greyfriars  Bobby  (BV)  110 

Mann — Splendor  in  the  Grass  (WB)  225 

Orpheum — Seven  Women  From  Hell  (20th-Fox)..  90 
St.  Louis  Park — Two  Women  (Embassy),  2nd  wk.  150 

State — The  Hustler  (20th-Fox)  120 

Suburban  World — Moke  Mine  a Double  (Ellis).  ...  90 
Uptown — A Cold  Wind  in  August  (Aidart), 

4th  wk 110 

World — Bridge  to  the  Sun  (MGM)  90 


'Romanoff'  Is  a Winner 
In  Milwaukee  Opening 

MILWAUKEE — The  week’s  grosses  pre- 
sent a study  in  contrasts,  with  “Scream 
of  Fear”  and  “A  Thunder  of  Drums”  doing 
less  than  average  downtown,  compared 
with  “Romanoff  and  Juliet”  at  the  Times 
— scoring  a booming  275.  “Seven  Wonders 
of  the  World”  closed  at  the  Palace  after 
24  weeks  of  big  grosses. 


Downer — Big  Deol  on  Madonno  St.  (UMPO)  ....100 
Palace — Seven  Wonders  of  the  World 

(Cinerama),  24th  wk 250 

Riverside — Spartacus  (U-l),  3rd  wk (00 

Strand — World  by  Night  (WB)  200 

Times — Romonoff  and  Juliet  (U-I)  275 

Towne — A Thunder  of  Drums  (MGM),  2nd  wk..  . 95 

Warner — Scream  of  Feor  (Col)  90 

Wisconsin — Ports  Blues  (UA),  2nd  wk 150 


Clair  Huffaker  Launches 
Triple-Threat  Concept 

HOLLYWOOD  — An  independent  com- 
pany, Lance  Productions,  is  being  formed 
by  Clair  Huffaker,  noted  novelist,  to  intro- 
duce a new  concept  of  total  planning  in 
developing  story  properties.  Huffaker  will 
only  develop  properties  with  the  triple 
potential  of  being  first  a novel  published 
internationally,  second,  a motion  picture, 
and  third,  a TV  series. 

The  first  property  on  Lance’s  schedule 
is  Huffaker’s  latest  tome,  “Good  Lord. 
You’re  Upside  Down!”  which  is  based  on 
the  adventures  of  a fashion  photographer. 

Other  vehicles  scheduled  are  “The  Ship 
on  Highway  Seven,”  “The  Silent  Killers” 
and  “The  Day  After  Doomsday.” 


NC-2 


BOXOFFICE  ;;  October  23,  1961 


Abstract  Mural  Adds 
To  Waterloo  Strand 

WATERLOO,  IOWA — The  Strand  The- 
atre has  undergone  a $36,000  facelifting 
which  included  major  remodeling  and 
turned  the  inner  walls  of  the  theatre  into 
one  huge  abstract  painting. 

The  unusual  interior  art  job,  a far  cry 
from  familiar  stencil-type  theatre  wall 
decoration,  is  the  work  of  Minneapolis 
artist  Gunnar  F.  Dahlstrom.  The  artist, 
who  has  been  decorating  theatres  for  30 
years,  describes  the  Strand  abstraction 
as  “the  farthest  out  job  I’ve  ever  done.” 

Lavishly  done  in  yellow,  vermilion,  char- 
coal and  green  on  a soft  aqua  background, 
the  painting  has  “a  message.”  Dahlstrom 
says  it  is  an  attempt  “to  convey  a feeling 
of  action  and  to  complement  what  the 
viewer  will  see  on  the  screen.” 

During  remodeling  operations  at  the 
Strand,  a new  marquee  and  ceramic  tile 
front  were  installed.  The  lobby,  with  an 
inner  boxoffice,  was  enlarged  and  the  en- 
tire theatre  was  recarpeted.  Other  major 
improvements  include  a larger  screen,  new 
sound  and  projection  equipment,  a new 
heating  and  cooling  plant  and  new  rest- 
rooms. The  Strand,  a Tri-States  Theatre, 
was  closed  less  than  two  weeks  during  the 
remodeling  and  redecorating  program. 

Volunteer  Film  Effort 
Will  Aid  Junior  Blind 

HOLLYWOOD — Made  on  weekends  on  a 
budget  of  $214,  “Forbid  Them  Not,”  a 
documentary  film  conceived  and  produced 
by  Norman  Kaplan  and  written  and  di- 
rected by  Robert  L.  Kimble,  bids  fair  to 
become  an  Oscar  contender  in  nomina- 
tions for  “best  documentary”  category. 

Made  for  and  about  the  Foundation  for 
the  Junior  Blind,  a nonprofit  organization 
in  Los  Angeles  which  offers  a recreation 
and  social  development  program  to  all 
blind  children  from  6-21  years  of  age,  the 
film  was  four  years  in  production  and  was 
made  possible  through  the  cooperation 
and  time  donated  by  volunteer  workers  for 
the  foundation,  plus  innumerable  unions, 
guilds,  personalities  and  business  firms 
connected  with  the  motion  picture  in- 
dustry. 

Young  Michael  Cole,  blind  from  birth 
and  a member  of  the  foundation,  was 
chosen  for  the  lead,  20th-Fox  actress  Jean 
Gale  was  cast  as  his  mother,  and  20th-Fox 
writer  Phillip  Dunne  wrote  the  narration 
which  is  spoken  by  producer-director  Jose 
Ferrer. 

It  is  estimated  that  had  all  labor,  serv- 
ices, film,  music,  scripts,  props,  etc.  been 
paid  for  the  film  would  have  cost  $100,000. 


MINNAPOLIS 


J^rthur  King  has  taken  over  operation 
of  the  Ai'cadia  Theatre  at  Hannah, 
N.  D.  The  house  formerly  was  operated 
by  W.  Pflaum  . . . Jake  Stadel  has  closed 
the  Fox  Theatre  at  Isabel,  S.  D.,  and  Mar- 
vin Agotness  closed  the  Towne  Theatre 
at  Northwood,  N.  D.  . . . A.  O.  Iverson,  who 
reopened  the  Harbor  Theatre  at  Bayfield, 
Wis.,  September  1,  has  closed  the  house 
. . . J.  M.  Robinson  has  reopened  the  Home 
Theatre  at  Bridgewater,  S.  D.  The  house 
previously  was  operated  by  E.  M.  Marshall 
. . . Leonard  E.  Jorgensen  has  reopened  the 
Regale  Theatre  at  Salem,  S.  D. 

Ben  Marcus,  Columbia  midwest  district 
manager,  was  in  . . . Charlie  Creamer  of 
Minneapolis  Theatre  Supply  made  a swing 
through  western  Minnesota  and  North 
Dakota  . . . Judy  Gotvold  is  the  new  as- 
sistant cashier  at  Columbia  . . . Roy  Flesh- 
bein,  booker  at  National  Screen  Service, 
has  been  confined  to  St.  Barnabas  Hos- 
pital . . . Morrie  Steinman  of  Morris  W. 
Steinman  & Associates  is  back  from  New 
York  where  he  called  on  his  film  accounts 
to  line  up  publicity  assignments  for  the 
coming  quarter. 

The  location  crew  of  Hemingway’s  “Ad- 
ventures of  a Young  Man,”  which  has  been 
filming  the  picture  at  Mellen,  "Wis.,  was 
plagued  by  bad  weather.  For  two  days  it 
had  400  extras  standing  around  waiting 
for  the  sun  so  a homecoming  scene  could 
be  filmed.  The  cost  was  $4,000  a day  plus 
the  $15,000  a day  it  costs  for  the  company 


and  not  a foot  of  film  was  shot.  The  first 
20  days  the  crew  was  at  Mellen  it  was 
able  to  shoot  on  only  ten  days  . . . With 
the  lowering  of  the  social  security  eligi- 
bility age  for  men  to  62  Minnesota  Amuse- 
ment Co.  has  likewise  lowered  the  mini- 
mum age  for  its  Golden  Age  Club  at  62. 

Cinerama’s  “South  Seas  Adventure”  will 
open  for  a rerun  November  6 at  the  Cen- 
tury Theatre,  according  to  Bob  Turner, 
manager.  When  the  present  attraction, 
“Windjammer,”  finishes,  it  will  have  run 
for  21  weeks,  also  on  a rerun  . . . Gale 
Mapes  is  the  new  assistant  manager  of  the 
Lyric  Theatre  . . . Art  Brown,  shipper  at 
Columbia,  died  of  a heart  attack  October 
15  while  hospitalized. 


Adela  Rogers  St.  John 
Film  Council  Speaker 

DETROIT — The  Greater  Detroit  Motion 
Picture  Council  had  the  famed  Adela 
Rogers  St.  John  as  guest  speaker  at  the 
October  12  meeting,  held  at  the 
Women’s  Club  Building,  according  to  an- 
nouncement by  Mrs.  Dorothy  Duncan, 
publicity  chairman. 

Helen  Bower,  who  recently  retired  as 
longtime  film  and  dramatic  critic  of  the 
Detroit  Free  Press,  is  slated  to  take  an 
active  part  in  the  activities  of  the  council, 
with  special  status  as  an  honorary  mem- 
ber, according  to  Mrs.  Duncan. 


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Gilbert  Gioia  Promoted 

WILLIMANTIC,  CONN.— Stanley  War- 
ner has  named  Gilbert  Gioia,  22,  assistant 
manager  at  the  Strand,  New  Britain,  for 
the  past  12  months,  to  his  first  manager- 
ship, supervising  the  first-run  Capitol, 
Willimantic,  succeeding  Gerard  Bouchard, 
promoted  to  a similar  post  at  the  first-run 
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BOXOFFICE  October  23,  1961 


NC-3 


DES  MOINES 

Qn  Friday  the  13th,  midnight  patrons  at 
the  Southeast  14th  Drive-In’s  Black 
Cat  show  saw  “The  Blob”  and  “The  Man 
Who  Could  Cheat  Death” — both  in  “blood- 
curdling color.”  Folks  accompanied  by  a 
black  cat  (there  were  several)  were  ad- 
mitted free.  Those  courageous  enough  to 
stay  for  the  entire  show  received  free  tick- 
ets to  another  film.  A “coward’s  corner” 
was  provided,  where  ‘fraidy  cats’  could  be 
revived  with  popcorn  and  cola,  compli- 
ments of  Manager  Vernon  Carr. 

“The  400  Blows,”  Cannes  award-winning 
Fi'ench  film,  opened  the  Cinema  77  season 
at  the  Varsity  here  on  the  11th.  Cinema 
77,  a nonprofit  local  organization  for  pre- 
senting foreign  films,  will  show  eight  mov- 
ies, one  a month,  at  the  theatre.  The  films 
play  for  one  night,  with  two  performances. 
Admission  is  by  season’s  subscription  ($6) 

. . . The  Royal  Theatre  at  LeMars  is  show- 
ing the  British  “Man  in  a Cocked  Hat”  as 
the  second  in  its  fall  series  of  three  foreign 
films.  The  once-a-month  showings  nm  for 
thi-ee  nights. 

Mabel  Magnusson,  Universal  secretary, 
returned  from  a vacation  which  included 
the  WOMPI  convention  at  Charlotte  and  a 
tour  of  the  Ozarks  . . . Dale  Yaryan,  ship- 
per at  Universal,  enjoyed  a weekend  fish- 
ing trip  . . . Norman  Holt,  Warners  sales- 
man, was  back  on  the  job  after  surgery  . . . 
Mrs.  Theo  Anderson,  MGM  inspector,  was 
back  at  work  after  an  illness  . . . Marion 
Whitlock,  veteran  projectionist  at  the 
Wayne  Theatre,  was  in  a hospital  at  Cory- 
don. 

Dick  McCauley  has  taken  over  the  Car- 
lisle Theatre  at  Carlisle  and  plans  to  op- 


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Send  Your  Order  To 

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1327  S.  WABASH  CHICAGO,  ILL. 


erate  on  Friday  and  Saturday  nights,  ex- 
cept when  there  is  a local  athletic  event 
on  Friday  night.  In  such  a case,  a Satur- 
day matinee  will  be  held  instead  . . . The 
Oakland  Theatre,  operated  in  recent  years 
by  a corporation  of  Oakland  businessmen, 
has  put  out  a desperate  plea  in  that  com- 
munity for  funds.  Corporation  head  Bill 
Swenson  said  that  unless  merchants,  clubs 
and  individuals  donate,  the  theatre  will  be 
forced  to  close  . . . The  city  of  Fort  Madi- 
son plans  to  raze  the  old  Iowa  Theatre, 
once  an  opera  house,  and  use  the  site  for 
a metered  parking  lot. 

A1  Forney  of  Council  Bluffs,  president  of 
the  projectionists  Local  343,  has  been 
elected  business  representative  of  that 
group.  Adolph  Fell,  vice-president,  will 
step  up  until  the  December  elections  . . . 
The  Knights  of  Columbus  at  Perry  spon- 
sored “Francis  of  Assisi”  during  its  four- 
day  run  at  the  Perry  Theatre  ...  Joe 
Ancher,  Warner  manager,  reports  “The 
Mask”  was  “very  well  received”  at  the 
screening  here  . . . Frances  Boys,  formerly 
at  Paramount,  is  now  in  the  cashier  depart- 
ment at  Warners. 

Hank  Kaufman,  Columbia  exchange  op- 
eration manager,  was  due  in  from  New 
York.  Other  visitors  from  out-of-state  in- 
cluded Pat  Halloran,  Buena  Vista  repre- 
sentative from  Omaha;  Don  Smith  of  the 
Pioneer  circuit,  Minneapolis,  and  Russell 
Brehm  of  Center  Drive-In  Corp.  . . . Iowa 
exhibitors  on  the  Row  were  Bob  Hutte, 
Leon;  Bill  Eddy,  Indianola;  Bud  Nordhus, 
McGregor;  G.  Maxon,  Jewell,  and  Dick 
Kuhl,  Greenfield. 

Leone  Matthews,  Tri-States;  Joyce  Brain, 
Paramount,  Mabel  Magnusson,  Universal, 
and  Florence  Work,  Central  States,  returned 
from  the  big  WOMPI  powwow  at  Charlotte 
. . . Visitors  on  Filmrow  included  Claude 
Moore  of  Kansas  City  in  to  book  for  Com- 
monwealth, and  Ade  Meuting,  Jack  Bou- 
ma’s  successor  at  Pocahontas. 

For  $20.40,  the  whole  family  gets  a season 
ticket  to  the  Traer  Theatre  at  Traer.  The 
“season”  began  October  1,  and  runs 
through  September  30,  1962!  The  com- 
munity’s Chamber  of  Commerce,  which  op- 
erates the  theatre  on  a weekend  schedule, 
also  offers  individual  season  tickets,  priced 
at  $10.20.  These  permit  the  holder  to  at- 
tend the  52  films  scheduled  for  the  year. 


I 


i 

I 

I 


I 

! 


I 


xe/M/Me 


□ 2 years  for  $5  □ 1 yeor  for  $3 

□ Remiftance  Enclosed 


□ 3 years  for  $7 
□ Send  Invoice 


THEATRE 

STREET  ADDRESS 

TOWN ZONE STATE 

NAME POSITION 

THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 


MILWAUKEE 

pormer  Milwaukeean  Heinz  Roemheld, 
who  made  good  in  the  musical  field 
and  wound  up  in  Hollywood  to  direct  some 
of  the  industry’s  biggest  movies,  spent 
about  ten  days  here  visiting  relatives  and 
friends  along  Filmrow,  the  newspapers,  and 
then  lunched  with  Father  Drabinowicz  at 
the  Milwaukee  Press  Club.  Some  years 
ago,  Roemheld  was  the  guest  of  honor  at 
the  club  and  signed  a plaque  as  do  other 
personalities.  The  Press  Club  is  the  oldest 
club  of  its  type  in  the  country  and  boasts 
signed  plaques  of  practically  every  prom- 
inent personality  since  1885. 

Harold  “Bud”  Rose,  former  manager 
here  for  Allied  Artists  and  upped  to  the 
Cleveland  spot,  has  been  flying  back  here 
on  weekends  to  clean  up  a lot  of  loose  ends 
and  prepare  for  moving  his  furniture  to 
Cleveland.  On  Friday  (6),  shortly  after 
he  returned  here  from  Cleveland,  he  de- 
cided to  go  to  the  hospital,  explaining  that 
he  hadn’t  felt  well  all  day.  Must  have  made 
the  hospital  just  in  time  for  the  next  day 
the  hospital  issued  an  announcement:  “No 
phone  calls  and  no  visitors!”  We  are  told 
he  may  be  incapacitated  for  weeks. 

Members  of  the  press,  theatre,  radio  disc 
jockeys  and  television  folk  will  be  honored 
guests  at  Rosemary  Bischoff’s  annual 
Christmas  party,  to  be  held  this  year  as 
usual  on  October  31  at  the  Phister  Hotel 
in  the  Crystal  ballroom.  She  needs  the 
ballroom  to  accommodate  the  wholesale 
turnout  for  the  festivities.  The  theatres 
are  among  her  best  customers,  using  her 
models  quite  frequently  in  plugging  var- 
ious pictui’es. 

Sammy  Madden,  prominent  orchestra 
leader  here,  has  added  a printing  estab- 
lishment to  his  interests  and  will  head- 
quarter at  5th  and  Greenfield.  Madden  is 
a product  of  Boys  Town,  and  bends  over 
backwards  in  an  effort  to  help  out  the 
kids.  Madden  says  he  is  now  in  a position 
to  offer  theatres  as  good  a deal  on  print- 
ing as  in  entertaining  . . . Frankie  Avalon 
recently  completed  a successful  engage- 
ment at  the  Holiday  House  here. 

Laval  Theatre  Rumored 
As  Site  of  Art  Films 

MONTREAL — A considerable  stir  de- 
veloped here  with  the  rumored  taking  over 
of  the  Laval  Theatre  on  St.  Denis  street 
by  the  Ameri-Vision  Group. 

According  to  well-informed  sources,  the 
Laval  will  become  a rendezvous  for  art 
film  fans.  It  seems  that  the  owners  of  the 
Laval,  Georges  Destounis  and  Salamis  have 
rented  the  theatre  to  Ameri-Vision  which 
will  in  a few  weeks  present  French  films 
“of  a superior  quality.” 

President  of  Amei’i-Vision  is  Fernand 
Seguin  of  Montreal.  Associated  with  him 
is  J.  Z.  Leon  Patenaude. 

Seguin,  who  has  made  his  mark  in  the 
film  producing  industry,  is  to  receive  the 
Archambault  Medal  at  the  annual  con- 
gress of  ACFAS  to  be  held  in  Ottawa,  Oc- 
tober 27-29  which  will  be  devoted  espe- 
cially this  year  to  the  audio-video  tech- 
niques in  teaching. 


Inga  Swenson  will  play  the  role  of 
Brigham  Anderson’s  wife  in  Otto  Pre- 
minger’s “Advise  and  Consent.” 


NC-4 


BOXOFFICE  :;  October  23,  1961 


ADLINES  & EXPLOITIPS 
ALPHABETICAL  INDEX 
EXHIBITOR  HAS  HIS  SAY 
FEATURE  RELEASE  CHART 
FEATURE  REVIEW  DIGEST 
SHORTS  RELEASE  CHARI 
SHORT  SUBJECT  REVIEWS 
REVIEWS  OF  FEATURES 
SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


Briton  Acquires  Mammoth  News  Space  for  Navarone' 


The  three  teams  from  the  Army,  Navy  and  RAF  who  competed  in  "capturing"  the  hidden  Bren  guns 
as  part  of  the  promotion  for  "The  Guns  of  Novarone,"  are  shown  above  after  successfully  completing 
their  missions,  and  returning  to  the  Odeon. 


Service  Teams  Compete 
To  Capture  Bren  Guns 
And  Build  Interest 

Adaptation  of  the  story  line  of  “The 
Guns  of  Navarone”  coupled  with  front- 
page making  stunts  and  a space -grabbing 
tiein  with  local  armed  forces  units  netted 
540  single  column  inches  of  free  newspaper 
space  for  the  Odeon  Theatre,  Bristol, 
England,  and  its  engagement  of  the  war 
drama. 

Initiator  of  all  this  was  Manager  R.  E. 
Gordon,  who  dreamed  up  some  remark- 
able stunts  in  behalf  of  the  picture,  one  of 
which,  it  is  planned,  will  carry  over  into  an 
annual  event. 

Gordon  acquired  three  Bren  guns,  which 
he  placed  in  three  strategic  spots  in  the 
city.  Teams  of  six  cadets  from  the  Army, 
the  Royal  Navy  and  the  RAF  were  taken 
to  the  three  areas  in  which  the  guns  wei’e 
placed  and  were  given  the  task  of  “cap- 
turing” the  guns,  then  marching  back 
through  the  town  to  the  Odeon  with  them. 
The  first  team  back  with  a Bren  gun  was 
given  the  Navarone  Award,  a silver  cup 
donated  by  a local  jeweler  and  which  will 
become  an  annual  award. 

The  teams  were  assisted  by  ordnance 
survey  maps  from  the  war  office,  their  own 
initiative  and  shoe  leather — just  like  the 
team  in  “The  Guns  of  Navarone.” 

The  trophy,  awarded  for  initiative  and 
endurance,  was  won  by  the  Navy  team  who 
found  the  Bren  gun  after  a three-mile 
march  across  country.  This  stunt  netted 
considerable  photo  and  news  space  in  the 
local  and  area  papers. 

A month  earlier,  Gordon  broke  the  front 
page  of  the  Bristol  Evening  Post  with  a 
daring  stunt  of  his  own,  in  an  article 
headed:  “Cinema  Man  Scales  Gorge.”  The 
article  read,  in  part: 

“A  cinema  manager  who  had  never 
climbed  anything  higher  than  an  apple 
tree  before  set  out  today  to  scale  the  Avon 
Gorge — and  succeeded  . . . Ron  Gordon, 
the  46-year-old,  16-stone  manager  of  the 
Odeon  Cinema  . . . did  the  250-foot  climb 
in  about  40  minutes.  He  decided  to  climb 
the  gorge  after  hearing  that  the  film,  ‘The 
Guns  of  Navarone,’  which  includes  some 
hair-raising,  rock-climbing  sequences, 
would  soon  be  showing  at  the  Odeon. 

“ ‘I  wanted  to  get  the  atmosphere  of  the 


film,’  Gordon  said.  ‘Sort  of  to  get  with  it, 
as  the  rock  ’n’  rollers  say.  I felt  a bit  ap- 
prehensive at  the  beginning,  but  once  it 
got  started  it  wasn’t  too  bad.’  ” 

Gordon’s  news  space  on  his  cliff-climb- 
ing fete  didn’t  end  there.  A month  later, 
just  prior  to  opening  of  the  picture,  the 
Bristol  University  Mountaineering  Club 
handed  over  a 150-foot  nylon  rope  to  Gor- 
don for  his  exploit,  and  again  the  theatre 
manager  and  “The  Guns  of  Navarone” 
broke  into  print,  with  a review  of  the 
climb,  a photo  of  the  manager  and  publi- 
city about  the  picture. 


Members  of  the  Bristol  (England)  University 
Mountaineering  Club  are  shown  presenting  a 150- 
foot  nylon  rope  to  Odeon  Manager  Ron  Gordon, 
right,  for  his  exploits  in  cliff-climbing  in  behalf  of 
"The  Guns  of  Navarone." 


Newspaper  photos  of  Gordon  and  his 
partner  in  the  climb  were  used  on  hand- 
bills, distributed  from  door  to  door,  with 
copy  reading:  “We’re  Climbing  to  Great 
Heights  to  See  the  Greatest  High  Adven- 
ture Story  Ever  Filmed — Carl  Foreman’s 
‘The  Guns  of  Navarone’  ” and  including 
theatre  name  and  playdate. 

Film  critics  from  the  Bristol  papers  and 
surrounding  neighborhoods  went  all  out  in 
praising  the  picture,  some  with  four- 
column  massive  heads  on  their  entertain- 
ment pages.  The  nearby  Clevedon  Mer- 
cury, Clevedon,  conducted  a “Guns  of 
Navarone”  painting  contest  for  children 
below  15  years  of  age  and  awarded  prizes 
of  five  shillings  to  successful  competitors. 
There  were  several  happy  winners. 

The  Bristol  Observer  conducted  a “Test 
Your  Screen  Knowledge”  contest,  match- 
ing names  of  the  stars  of  “The  Guns  of 
Navarone”  with  the  titles  of  pictures  in 
which  they  had  previously  been  seen. 
Prizes  of  10  shillings,  six  pence  were 
awarded  to  the  first  correct  entries  opened. 

Gordon  even  garnered  publicity  for 
“Guns”  when  his  house  manager  was  pro- 
moted to  manager  of  the  Odeon  at  Tor- 
quay. A newspaper  photo  showed  Gordon 
presenting  a farewell  gift  to  W.  Gay,  his 
house  manager  for  the  last  four  years, 
with  the  theatre’s  head  sales  girl  Mrs.  S. 
Neal  pictured  in  national  Greek  costume 
at  a press  preview  of  the  film. 

The  Greek  vice-consul  was  invited  to  the 
premiere  and  sent  Gordon  a letter  highly 
recommending  the  film  and  stating  that 

(Continued  on  following  page) 


BOXOFFICE  Showmandiser  : : Oct.  23,  1961 


— 169  — 


1 


Mammoth  Navarone'  Space 


RADIO  AND  PAPER  BEAR  COSTS 
OF  LOOK-ALIKE  CONTEST 


A look-alike  contest,  to  find  a double 
for  Sandra  Dee  in  Colorado  Springs,  proved 
highly  effective,  yet  inexpensive,  on 
“Tammy  Tell  Me  True”  at  the  Ute  The- 
atre in  a campaign  executed  by  David  P. 
Lynch  and  supervised  by  C.  J.  Kroll  of 
Cooper  Foundation  Theatres. 

Total  cost  to  the  theatre,  for  art  work 
only,  was  less  than  $60  and  the  balance 
of  the  advertising  on  the  picture  was  pro- 
moted from  the  Free  Press  newspaper  and 
radio  station  KYSN,  co-sponsors  of  the 
look-alike  contest. 

The  contest  ran  for  one  week  in  advance 
of  opening,  with  the  newspaper  running 
daily  contest  entry  blanks  and  stories  and 
photos.  The  radio  station  ran  ten  one- 
minute  spots  per  day  plugging  the  con- 
test, the  picture,  playdates  and  the  prizes. 

Public  announcement  of  the  winner  was 
made  on  the  radio  and  in  a front-page 
newspaper  story  and  photo  two  days  before 
the  film’s  opening.  Both  advance  publicity 
and  subsequent  news  stories  and  photos 
emphasized  the  prizes  which  were  offered 
in  the  contest.  Among  them  was  a screen 
test  by  Alexander  Film  Co,,  with  studios 
located  in  Colorado  Springs. 

The  screen  test  itself  netted  consider- 
able news  and  photo  space,  with  the  Free 
Press  devoting  nearly  one-half  page  of 
space  to  the  test  and  contest  winner  17- 
year-old  Lee  Cliffton. 

Other  prizes  included  a featured  spot  on 
a special  float  in  the  “Pike’s  Peak  or  Bust 
Rodeo  Parade,”  interviews  on  radio  and  in 
the  newspaper,  dinner  for  two  at  the 
Antlers  Hotel  prior  to  attending  the  eve- 
ning performance  of  “Tammy  Tell  Me 
’True”  at  the  Ute,  a proclamation  by  the 
mayor  proclaiming  the  “Official  Tammy” 
of  Colorado  Springs  and  flowers  from  a 
local  florist. 

The  Antlers  Hotel  provided  a boost  for 


"The  Naked  Edge"  Chicago  opening  at  the 
Oriental  Theatre  was  heralded  by  two  models  with 
large  signs  on  their  backs  featuring  the  now-famous 
flashing  red  light.  Here,  Oriental  managing  di- 
rector Dick  Beck  gives  the  girls  instructions  on  where 
to  walk  in  the  shopping  and  business  areas. 


the  film  when  it  placed  this  copy  on  its 
marquee  on  the  night  of  the  winner’s  ar- 
rival there  for  dinner : “Welcome  Lee  Cliff- 
ton,  Tammy  of  Colorado  Springs.”  The 
hotel  carried  a story  in  its  publication,  also. 

Other  contest  entrants  were  sent  letters 
inviting  them  as  guests  of  the  theatre  at  a 
perfoi-mance  of  the  picture. 

“This  promotion,”  said  Lynch,  “designed 
to  impress  upon  potential  patrons  the 
coming  of  a wonderful  movie  which  they 
would  enjoy  as  wholesome  entertainment, 
proved  very  effective,  which  we  considered 
100  per  cent  penetration.  The  first  week’s 
business  justified  the  campaign.” 


Remodeling  Sets  Stage 
For  8-Page  Tabloid 

Proof  that  remodeling  of  a theatre  pro- 
vides ready-made  opportunities  for  extra 
publicity  and  goodwill  has  been  offered  by 
R.  N.  “Bob”  Hubbard,  manager  of  the 
Capitol  Theatre,  Galt,  Ont. 

The  theatre,  a Twentieth  Century  The- 
atres circuit  operation,  recently  undeinvent 
a $100,000  renovation,  with  new  seats,  air 
conditioning,  canopy  and  marquee,  paint 
throughout,  drapes  and  a marble  front. 

The  house  was  closed  for  some  time  for 
the  completion  of  the  work.  ’The  open- 
ing, Hubbard  decided,  deserved  the  top 
publicity  he  could  give  it. 

Hubbard  sold  20  local  merchants  on  the 
idea  of  an  eight-page  tabloid  insert  in  the 
daily  newspaper,  with  merchants  paying 
for  their  ad  spaces.  Most  of  the  copy 
which  appeared  in  the  tabloid  also  was 
supplied  by  Hubbard  from  his  theatre 
files  and  dealt  with  the  history  of  films  in 
Galt,  the  remodeling  of  the  theatre,  mem- 
bers of  its  staff  and  with  Hollywood  in- 
dustry news  and  fan  news  of  particular 
interest  to  readers. 

The  tabloid  came  out  the  day  before 
opening  and  Hubbard  said  it  did  his  the- 
atre and  the  industry  in  general  a great 
deal  of  good. 

Midtown  Center,  Detroit, 
Revives  Amateur  Series 

The  Center  Theatre,  reopened  recently 
as  Detroit’s  only  midtown  business  area 
house,  is  reviving  amateur  shows  on  an 
experimental  basis  starting  September  9. 
The  shows  will  be  held  at  the  Saturday 
matinees  only  at  present,  and  restricted 
to  children  from  10  to  17.  Contestants  will 
be  screened  at  Saturday  morning  tryouts. 

The  setup  is  planned  for  a four-week 
cycle,  with  Granville  Ryan,  television  per- 
sonality, as  master  of  ceremonies.  The 
first  weekly  prize  was  a transistor  radio, 
with  $10  and  $5  cash  prizes  to  the  runners- 
up.  Winners  of  the  four  weekly  contests 
will  appear  at  the  Wednesday  night  show 
on  October  4 for  the  finals,  with  a $300 
radio-record  player  as  the  grand  prize. 

Mike  Basso,  president  of  the  Center 
Theatre  Co.,  explained:  “This  is  not  a 
new  idea,  of  course,  but  to  a whole  genera- 
tion it  might  as  well  be.”  The  Center, 
formerly  the  Regent,  was  at  one  time  one 
of  the  major  vaudeville  houses  of  Detroit. 


The  Navarone  Trophy  was  awarded  to  the  armed 
forces  team  which  successfully  captured  a hidden 
Bren  gun  in  the  Bristol  area  in  behalf  of  the  war 
picture.  The  trophy  was  presented  by  a local 
jeweler,  John  Bennett,  and  bore  the  inscription: 
"The  Navarone  Trophy  tor  initiative  and  enter- 
prise." It  will  become  an  annual  award. 

(Continued  from  preceding  page) 
they  “would  not  hesitate  to  recommend  it 
to  anyone.” 

The  day  after  opening  the  Bristol 
Evening  World  began  a six-day  serializa- 
tion of  the  story  of  the  picture,  complete 
with  still  photos  from  the  film. 

In  addition  to  these  publicity  facets, 
Gordon  also  used  a variety  of  overpainted 
envelopes,  bearing  picture  title,  theatre 
and  playdate.  He  distributed  paper  nap- 
kins to  several  restaurants  bearing  the 
inscription:  “After  an  excellent  meal,  see 
an  excellent  film,  ‘The  Guns  of  Navarone,’ 
at  the  Odeon  Bristol.”  Pages  from  the 
paperback  edition  of  the  book  were  over- 
printed in  red  with:  “This  is  a page  from 
the  book  of  ‘The  Guns  of  Navarone.’  Now 
see  this  tremendous  film  at  the  Odeon 
Bristol,  etc.”  These  pages  were  left  in  area 
public  libraries. 

Small  keys  bearing  2x4  tags  were 
dropped  from  a car  all  over  town.  Tags 
on  the  keys  were  imprinted:  “This  may  be 
your  Lucky  Number  to  see  ‘The  Guns  of 
Navarone’  at  the  Odeon  Bristol,  if  you  re- 
turn this  key  to  the  manager.”  The  tag 
bore  the  number  of  the  key. 

Paper  bags  imprinted:  “Finished  your 
shopping?  Then  come  and  enjoy  ‘The 
Guns  of  Navarone,’  ” were  distributed  to 
shopkeepers.  Window  card  displays  were 
used  throughout  the  area,  in  TV  shops, 
florists  shops,  appliance  stores  and  others 
and  displays  in  and  around  the  theatre 
played  an  important  part  in  the  publicity, 
utilizing  maps  of  Navarone,  clippings  from 
newspapers  and  stills  from  the  film.  Four- 
teen book  tieups  were  set  up  with  book 
agents  who  had  been  supplied  with  the 
“Guns”  showcard. 


At  Manchester,  Conn.,  the  Wonder 
Baking  Co.  provided  free  cupcakes  for 
youngsters  attending  a summer  vacation 
show  consisting  of  “Kill  the  Umpire!”  and 
cartoons,  at  the  State  Theatre. 


2 


— 170  — 


BOXOFFICE  Showmandiser  : : Oct.  23,  1961 


CHILDREN  S FILM 

Long  Island  Showman  Builds  Parent 


PROGRAM  PROVES  HIT 

Gratitude  With  Children's  Film  Foundation  Series 


Local  businessmen  and  club  leaders  joined  Manager  Charles  Stokes  of  the  Bar  Harbour  Theatre, 
Massapequa  Park,  N.Y.,  in  boosting  his  Children's  Film  Foundation  matinee  series.  Left  to  right: 
Harvey  Lebow,  Lobel  Youth  Center;  James  Pinkerton,  manager  of  the  Roosevelt  Savings  Bank  and  the 
Massapequa  Rotary  Club;  Stokes,  and  C.  L.  Buck,  manager  of  Kresge's  and  Rotary  past  president. 


Parents  of  pre-teenagers  in  Long  Island 
communities  near  the  Bar  Harbour  The- 
atre at  Massapequa  Park  still  are  throwing 
bouquets  at  Manager  Charles  Stokes  for 
his  summer  matinee  series,  featuring  the 
J.  Arthur  Rank-Children’s  Film  Founda- 
tion pictures,  a package  of  eight  films 
made  especially  to  coincide  with  the  in- 
terests and  ideals  of  five  to  12-year-olds. 

Typical  of  the  comments  received  was  a 
letter  from  Mrs.  William  C.  Thompson  of 
Baldwin,  L.I.: 

“A  note  of  appreciation  for  the  films 
selected  by  the  Children’s  Film  Founda- 
tion. I brought  a group  of  children  for  a 
birthday  celebration  and  they  all  enjoyed 
the  pictures  tremendously.” 

EXCELLENT  NEWS  COVERAGE 

Judicious  use  of  the  pictures  and  suit- 
able short  subjects,  aided  by  a campaign 
to  educate  parents  about  the  films,  pro- 
vided Stokes  with  excellent  news  coverage 
and  personal  contact  during  the  summer 
as  well  as  fine  Tuesday  kiddy  matinee 
business. 

Stokes  scheduled  the  eight  pictures, 
along  with  an  eight-part  serial,  a Disney 
cartoon  featurette  and  a travelog,  for  suc- 
cessive Tuesday  afternoons. 

The  children  who  attended  the  series 
loved  it,  Stokes  said,  adding:  ‘‘They  really 
went  for  the  serial,  just  like  we  used  to 
when  we  were  kids.” 

To  sell  the  series,  he  scheduled  a sneak 
preview  of  one  of  the  features  on  a Satur- 
day matinee.  He  sent  letters  to  all  clergy- 
men, day  camps,  summer  school  teachers 
and  to  300  housewives,  inviting  them  to 
attend.  The  letter  read: 

“Because  children  of  the  sub-teenage 
level  are  most  receptive  to  the  ideas  and 
ideals  which  will  help  develop  them  into 
the  citizens  of  the  future,  the  Children’s 
Film  Foundation  came  into  being  as  an 
organization  devoted  solely  to  the  pur- 
pose of  producing  motion  pictures  for 
youngsters  between  the  ages  of  five  and 
twelve. 

“Now,  for  the  first  time,  this  large 
library  of  selected  films  originally  pro- 
duced in  England,  is  being  made  available 
in  the  United  States  . . . 

POINTS  UP  TV  COMPLAINTS 

“At  this  particular  time  of  FCC  in- 
vestigations on  the  effects  of  certain  tele- 
vision shows  on  the  juvenile  mind,  and 
with  many  parents  complaining  about  the 
quality  of  the  films  being  offered  at  the- 
atres for  children,  along  comes  this  Chil- 
dren’s Film  Foimdation  package  which  is 
most  unusual  and  worth  ‘shouting  to  the 
rooftops’  about. 

“The  unique  part  about  these  films 
(and,  unfortunately,  they  are  not  familiar 
titles  that  the  children  will  be  pestering  to 
see)  is  that  they  all  are  stories  about  chil- 
dren— including  an  eight-chapter  serial, 
‘Five  Clues  to  Fortune’ — an  exciting  tale 
dealing  with  the  adventures  of  a small 
group  of  children  and  the  search  for  a 
buried  treasure  in  an  ancient  monastery. 

“This  Bar  Harbour  presentation  is  one 
of  a series  of  experimental  presentations 
throughout  the  country  this  summer,  in- 


cluding Minneapolis,  Omaha,  New  Haven, 
Baltimore  and  eastern  Pennsylvania  . . . 
We  are  having  a sneak  preview  of  one  of 
the  films,  ‘Clue  of  the  Missing  Ape,’  in 
addition  to  our  regular  kiddy  show.  So 
that  you  can  fully  appreciate  the  films,  it 
has  been  suggested  that  adults  see  it  with 
children  in  the  audience — thus,  this  pre- 
view is  included  along  with  our  regular 
show.  This  letter  will  be  your  admission 
for  two.  If  . . . you  would  like  to  bring 
your  own  young  ones  with  you  would  you 
please  call  me  so  I can  make  arrange- 
ments. 

“I  sincerely  hope  you  will  not  look  upon 
these  films  lightly — and  will  give  me  an 


A Far  North  welcome  was  given  to  a purebred 
malemute  when  he  arrived  as  guest  of  honor 
at  the  opening  of  "Nikki,  Wild  Dog  of  the 
North"  at  the  Roosevelt  Theatre  in  Chicaga. 
The  "welcome  mat"  was  a half  ton  of  snow 
(from  a refrigerated  truck)  in  front  of  the 
theatre.  Martha  Cooper,  clad  in  a bathing 
suit,  was  on  hand  to  present  the  malemute  a 
bouquet  of  pooch  goodies.  The  dog  named 
Arluk  was  obtained  via  a search  of  dog  kennels. 


hour  of  your  time  next  Saturday  (that’s 
the  running  time  of  the  film)  so  that  you 
can  truly  evaluate  this  new  idea  in  chil- 
dren’s entertainment.” 

The  letter  was  accompanied  with  a his- 
tory of  the  Children’s  Film  Foundation, 
emphasizing  its  purpose:  “To  set  as  high 
a standard  of  taste  and  behavior  as  pos- 
sible by  appeal  to  children’s  intelligence 
and  love  of  adventure  and  to  employ  the 
arts  of  cinematography  and  its  technical 
qualities  at  the  highest  level  consistent 
with  the  telling  of  a good,  clear  story.” 

OUTLINE  EACH  PROGRAM 

The  letters  included  an  outline  of  each 
of  the  pictures,  “The  Stolen  Airliner,” 
playing  with  “Peter  and  the  Wolf”  and 
“Switzerland,”  on  the  first  program; 
“Heights  of  Danger,”  with  “Paul  Bunyan” 
and  “Lapland”;  “Circus  Friends,”  with 
“Willie  the  Operatic  Whale”  and  “Scot- 
land”; “The  Stolen  Plans,”  with  “Pecos 
Bill”  and  “Japan”;  “The  Dog  and  the 
Diamonds,”  with  “Donald  in  Mathmagic- 
land”  and  “Arizona  Sheep  Dog”;  “Clue  of 
the  Missing  Ape,”  with  “Johnny  Apple- 
seed”  and  “Mysteries  of  the  Deep”;  “One 
Wish  Too  Many,”  with  “Legend  of  Sleepy 
Hollow”  and  “Alaskan  Sled  Dog,”  and 
“John  of  the  Fair,”  with  “Noah’s  Ark”  and 
“Grand  Canyon.” 

The  sneak  pi-eview  met  with  instant  ap- 
proval of  those  attending  and  Stokes  was 
doubly  pleased  when  clergymen  said  they 
would  recommend  the  series  to  the  chil- 
dren in  their  Sunday  school  classes. 

Ben  Kubasik,  film  critic  of  Newsday, 
largest  daily  on  Long  Island,  attended  the 
preview  and  talked  by  transatlantic  tele- 
phone to  Mary  Field,  British  developer  of 
the  Children’s  Film  Foundation  idea.  He 
devoted  an  entire  column  to  the  Children’s 
Film  Foundation  and  urged  parents  to 
take  advantage  of  the  series  at  the  Bar 
Harbour. 

Special  series  tickets  were  printed,  offer- 
ing all  eight  shows  for  $2,  giving  children 
an  80 -cent  savings,  since  single  show  ad- 
mission was  35  cents. 


BOXOFFICE  Showmandiser  : : Oct.  23,  1961 


— 171  — 


3 


Heralds  Reach  High  Effectiveness  in  Hands  of  Texas  Exhibitor 


I tainmeni! 


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HAVE  in  tMl  ■AAI^OE'UNI  Of  Tl«  MAJESTIC  INVIIIS  YOU 
'OTmINK  It  OV«  ...COMfAtf  ..ITS  AU  FOI  fASTlAI'S' 

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MOVIE-GOING  /s; 


MOVIES  AH  lETTEI  THAN  IVtl! 


Whatever 

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there's  a » i 

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Weekly  heralds,  the  special  talent  of  Bill  Samuel,  Interstate 
Theatres  manager  in  Eastland,  Tex.,  feature  boosts  for  the 
industry  in  general  and  the  Majestic  Theatre  in  particular.  For 
years,  Samuel  has  utilized  the  herald  to  its  fullest  advantage. 
Attention  is  gained  for  each  herald  by  effective  use  of  type,  by 
cartoons  or  drawings.  In  some  instances  Samuel  sells  the  front 
page  to  local  businesses. 

Copy  on  the  heralds  ranges  from  listings  of  the  advantages 
and  comforts  of  movie  attendance  at  the  Majestic  to  this  type 
copy,  on  the  second  from  left,  bottom  row: 

“They  Call  It  ‘Escape’ — You  Can  Have  It  on  a Majestic  Movie 


Vacation.  Doctors  and  psychologists  have  long  recognized  the 
value  of  ‘escape’ — of  getting  away  from  the  dull  cares  and  petty 
troubles  of  everyday  life.  Never  before  has  ‘escape’  been  so 
important  to  everyone’s  well-being.  And  the  easiest  way  to 
sandwich  it  into  your  busy,  perplexing  life  is  by  frequent  trips 
to  the  movies — on  short  movie  ‘vacations.’ 

“A  movie  vacation  will  take  you  into  the  wonderful  world 
of  unreality,  where  your  favorite  stars  will  introduce  you  to 
fascinating  places,  interesting  people,  and  different  ideas.  Yet 
a movie  vacation  is  not  far  away  from  you  right  now — and 
its  cost  you’ll  count  in  pennies.’’ 


'Splendor'  Special 
Fills  Orleans  RKO 

Full-page  ads  in  the  New  Orleans  States- 
Item  and  the  Times-Picayune  proclaimed 
an  innovation  in  distributor  promotion  of 
a major  release  in  this  Crescent  City  re- 
cently, namely,  a special,  paid-admission 
showing  well  in  advance  of  regular  release, 
at  which  the  ticket-buyers  were  invited  to 
act  as  their  own  critics  of  the  picture. 

The  major  release  was  “Splendor  in  the 
Grass,’’  and  the  promotional  innovation 
was  arranged  by  Warner  Bros.,  for  a one- 
time showing  at  the  RKO  Orpheum  here, 
and  in  other  key  cities  over  the  nation. 
After  seeing  the  picture,  cards  were  passed 
out  on  which  the  viewers  were  asked  to 
write  down  their  opinions. 

A capacity  audience  paid  $1.50  to  see 
“Splendor”  at  an  8:30  p.m.  Friday  showing 
and  participate  in  the  distributor  survey. 
“Fanny,”  on  the  regular  program,  was 
shown  up  to  5 p.m.,  when  the  theatre  was 
closed  for  the  “Splendor”  showing.  No  chil- 
dren under  16  were  admitted  unless  ac- 
companied by  an  adult. 

Following  the  last  run  for  the  day  of 
“Fanny,”  which  started  at  5:17,  many  of 
the  viewers  took  their  places  at  the  far 


end  of  a line  already  formed  to  buy  tickets 
to  the  8:30  opening  of  “Splendor.” 

It  was  quite  a job  of  ticket-selling  and 
ushering  to  fill  the  big  house  in  the  brief 
time  scheduled,  but  was  efficiently  handled 
by  cashiers  and  ushers  under  direct  super- 
vision of  Carl  Cudia,  assistant  manager. 

Extra  Ad  Space  Enthuses 
Over  'Never  on  Sunday' 

Nutmeg  Theatre  circuit  partners  Leon- 
ard Sampson,  Robert  Spodick  and  Norman 
Bialek  reported  one  of  the  largest  six- 
week  grosses  in  the  history  of  the  Lincoln 
Theatre,  New  Haven,  with  “Never  on 
Sunday.” 

Taking  extra  space  in  the  dailies,  the 
threesome  publicly  enthused: 

“Only  Once  in  a Blue  Moon  . . . rare, 
indeed,  is  the  foreign  film  that  comes 
along  widely  heralded  and  then  proceeds 
to  even  exceed  its  advance  reputation. 
Such  a movie  is  our  current  tenant,  the 
celebrated  comedy,  ‘Never  on  Sunday.’ 
“During  the  past  six  weeks  our  little 
theatre  has  been  crowded  to  capacity  and 
continually  rocked  alternately  with  loud 
laughter  and  soft  chuckles  . . . The 
crowding  has  now  eased.  Seats  are  avail- 
able without  waiting.  Why  not  see  the 
film  yourself?” 


Anniversaries  Help 
Keep  Interest  High 

The  celebration  of  his  35th  anniversary 
in  show  business,  20  years  in  the  Vogue 
Theatre,  Wynyard,  Sask.,  provided  owner 
George  Miller  with  an  excellent  oppor- 
tunity to  build  good  public  relations. 

Miller  decided  he  wanted  to  do  some- 
thing for  his  patrons,  yet  not  clog  the 
house  with  children  and  freeloaders,  so  he 
instituted  an  anniversary  week,  admitting 
everyone  for  25  cents.  The  Coca-Cola  Co. 
cooperated  by  providing  free  drinks  for  all 
the  patrons  and  the  film  companies  gave 
some  concessions  on  rentals.  Miller 
reported. 

Three  program  changes  were  offered 
during  the  week  and  local  merchants 
joined  in  a co-op  page  ad  in  the  news- 
paper. Each  merchant  who  took  space  in 
the  congratulatory  ad  was  given  four 
passes  to  the  theatre. 

Miller  also  provided  goodwill  in  Wyn- 
yard during  the  community’s  50th  year 
Jubilee  Celebration.  Miller  took  750  feet  of 
16mm  colored  film  of  the  three-day  cele- 
bration, then  made  a tape  recording  to 
run  with  the  film.  He  ran  the  20-minute 
film  as  an  added  attraction. 


4 


— 172  — 


BOXOFFICE  Showmandiser  ::  Oct.  23,  1961 


An  interpretive  onalysis  of  lay  and  trodepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  ^gularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
CinemoScope;  ® VistoVision;  ® Superscope;  ® Naturama;  ® Regolscope;  ® Teehniromo. 
Symbol  Q denotes  BOXOFFICE  Blue  Ribbon  Aword;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


DIGEST 

AND  ALPHABETICAL  INDEX 


T+  Very  Good;  + Good;  - Fair;  - Poor;  ' Very  Poor. 


In  the  summary  is  rated  2 pluses.  — os  2 minuses. 


S-14-61  ± ± 


3-13-61 

9-18-61 


7- 24-61 

8-  7-61 


2506  OAbsent-Minded  Professor,  The 

(97)  Comedy  Drama  BV 

2550  ©Ada  (108)  © Drama  MGM 

2552  After  Mein  Kampf 

(74)  Semidoc’y  Brenner 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  AlP 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  20th-Fox 

2514  ©All  in  a Night's  Work 

(94)  Comedy  Para 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama Atlantis 

2562  Anatomy  of  a Psycho  (75)  Dr SR 

2524  Angel  Baby  (97)  Drama  AA 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed  Atlantis 

2549  Armored  Command  (99)  War  Dr AA 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  MGM  4-24-61 

2541  ©Atlas  (84)  Spec.  VitaScope.  . Filmgroup  7-3-61 
— B — 

2570  ©Back  Street  (107)  Drama U-l  10-16-61 

2569  Badjao  (100)  Action  Dr Parallel  10-16-61 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 20th-Fox  7-17-61 

2517  Behind  the  Mask  (85)  Dr Showcorp  4-24-61 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus  4-24-61 

2531  Beware  of  Children  (80)  Com AlP  6-  5-61 

2526  ©Beyond  All  Limits  (100)  Dr Omat  5-15-61 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox  8-28-61 
2528  ©Big  Show,  The  (113)  © Dr.  20th-Fox  5-22-61 
2520©Binibo  the  Great  (87)  Circus  Dr...WB  5-  1-61 

2566  Black  Pit  of  Dr.  M (71)  Ho UPRO  8-  2-61 

2504  Black  Sunday  (84)  Horror  Dr AlP  2-20-61 

2516  Blast  of  Silence  (77)  Drama  U-l  4-17-61 

2560  ©Blood  and  Roses  (74)  ® Dr.  ..Para  9-11-61 
2566  Boy  Who  Caught  a Crook  (72)  Ac.  . .UA  10-  2-61 

2543  Brainwashed  (78)  Dr AA  7-10-61 

2568  ©Breakfast  at  Tiffany's  (115)  C’y  Para  10-  9-61 
2554  Bridge  to  the  Sun  (112)  Drama.  .MGM  8-21-61 
2534  ©By  Love  Possessed  (116)  Drama....  UA  6-12-61 

— C— 

2512  ©Canadians,  The  (85)  © Dr. . .20th-Fox  3-20-61 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA  8-14-61 

2558  Claudelle  Inglish  (99)  Dr WB  9-  4-61 

2550  Cold  Wind  in  August  (80)  Dr.  ..Aidart  8-  7-61-1- 

2544  ©Come  September  (112)  © Com.  ..U-l 
2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  U-l  5-  8-61  -H 


2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA 

2559  Day  the  Sky  Exploded,  The 

(80)  Science-Fiction  Excelsior 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation 20th-Fox 

2515  ©Dead  One,  The  (70)  Horror  SR 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western  Pathe-America 

2547  Dentist  in  the  Chair  (84)  Com Ajay 

2564  ©Devil  at  4 O’clock,  The 

(127)  Adv.  Dr Col 

2508  ©Don  Quixote  (110)  Classic  Dr.  ..MGM 

2499  Dondi  (80)  Comedy  AA 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA 

— E — 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA 

2562  Explosive  Generation,  The 

(90)  Or UA 

— F — 


5-  8-61 


5-22-61 


2520  Fabulous  World  of  Jules  Verne,  The 

(81)  Novelty  Adv WB 

2542  ©Fanny  (133)  Com.  Dr 20th-Fox 

2557  Fast  Set,  The  (84)  Comedy  Audubon-SR 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox 


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2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  20th-Fox  4-  3-61  -|- 

2531  Five  Golden  Hours  (90)  Comedy  ...  Col  6-  5-61  + 
2507  Five  Guns  to  Tombstone  (71)  W’n  . . UA  3-  6-61  ± 
2563  Flight  That  Disappeared,  The 

(72)  Science-F’n  UA  9-25-61 

2538  Follow  a Star  (102)  Comedy  ....Zenith  6-19-61  ± 
2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  20th-Fox  7-24-61  -H- 

2507  Frontier  Uprising  (68)  W’n  UA  3-  6-61  4- 

2523  Gambler  Wore  a Gun,  The  (67)  W’n.  .UA  5-15-61  ± 
2531  Get  Outta  Town  (65)  My. ..  Sterling  Wld  6-  5-61  ± 
2533  ©Gidget  Goes  Hawaiian  (102)  C/M.. Col  6-12-61  -|- 

2542  ©Girl  in  Room  13,  The  (79)  Astor  7-  3-61  -f- 

2563  Girls  on  the  Run  (64)  Mys Astor  9-25-61  ± 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  MGM  1-23-61  + 

2544  Goodbye  Again  (120)  Dr UA  7-10-61  + 

2481  Great  Impostor,  The  (112)  Dr U-l  11-28-60  -H- 

2560  Great  War,  The  (118)  Drama  Lopert  9-11-61  -f 

2540  Green  Helmet,  The  (88)  Ac MGM  6-26-61  + 

2556©Greyfriars  Bobby  (91)  Drama  BV  8-28-61  -H- 

2529  Gun  Fight  (62)  Western  UA  5-29-61  ± 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure  Col  6-12-61  +■ 

— H — 

2515  Hand,  The  (61)  Melodrama  AlP  4-17-61  + 

2488  Hand  in  Hand  (75)  Dr Col  12-19-60  + 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  AA  12-19-60  + 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  Cont’l  3-27-61  -f- 

2535  Hitler’s  Executioners  (78) 

Documentary  Vitalite  6-12-61  ± 

2539  Homicidal  (87)  Mys Col  6-26-61  + 

2546  ©Honeymoon  Machine  (87) 

© Comedy  MGM  7-17-61  ++ 

2506  Hoodlum  Priest,  The  (101)  Dr UA  2-27-61  +• 

2530  ©House  of  Fright  (80)  C Ho AlP  5-29-61  + 

2565  Hustler,  The  (134)  © Drama.  .20th-Fox  10-  2-61  + 


zb 

+ 

+ 

+ 

7+3- 

— 

+ 

5+4- 

H- 

+ 

zb 

6+5- 

-1- 

44 

7+4- 

— 

+ 

zt 

3+3- 

+ 

44 

+ 

+ 

44 

10+1- 

+ 

+ 

zt 

6+3- 

4+4- 

1+1- 

— 

+ 

+ 

44 

44 

+ 

8+1- 

1+ 

1+1- 

44 

+ 

44 

+ 

9+2- 

+ 

44 

44 

+ 

zt 

44 

10+1- 

44 

-f 

44 

44 

44 

+ 

12+ 

44 

-4- 

44 

7+1- 

— 

+ 

bz 

-f 

6+4- 

+ 

44 

-f 

44 

44 

10+ 

+ 

-4- 

4+3- 

44 

44 

44 

44 

44 

44 

14+ 

1-4 

44 

44 

44 

44 

44 

44 

13+ 

zb 

+ 

+ 

zb 

6+3- 

+ 

+ 

+ 

4+ 

■H- 

-H-  + 

+ + 

++  + 

-f-  ^ 

+ + 


-f  -H- 

■H-  ++ 
-H-  -H- 
+ 

-H-  ++ 


3+1- 

+ + 9+ 

•H-  + 11+ 

+ 10+ 

=t  5+3- 
•H  ■+  11+ 


2556  Invasion  Quartet  (87)  Com-Dr...MGM  8-28-61  zt  ± + 

2481  Jazz  Boat  (96)  © Dr/Music  Col  11-28-60  + ± ± 

— K— 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama  AA  6-26-61  + + ± 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exclusive  6-12-61  + 

2507©Konga  (90)  Horror  Drama  AlP  3-  6-61  -+  + ± 

— L — 

2533  ©Ladies  Man,  The  (106)  Com Para  6-12-61  ++  ± + 

2561  ©Last  Rebel,  The  (83) 

Adv.  Dr Sterling  World  9-18-61  + 

2532  ©Last  Sunset,  The  (112)  W’n U-l  6-  5-61  -H-  ± ± 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA  5-29-61  + + ± 

2505  League  of  Gentlemen,  The  (113) 

Comedy- Drama  Kingsley  2-27-61  -+  ++  -14 

2563  Lisette  (83)  Action Medallion  9-25-61  — 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup  10-  3-60  + + 

2502  Long  Rope,  The  (61)  © W’n 


2549  ©Loss  of  Innocence  (99)  Dr.... 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  

—Mr- 

2524  Mad  Dog  Coll  (88)  Ac  Dr 

2552  ©Magic  Boy  (75)  Cartoon  Feature.  . MGM 

2512  Mailbag  Robbery  (70)  Ac Tudor 

2541  Man  in  the  Moon  (98)  Com. . .Trans- Lux 

2562  Man -Trap  (93)  Ac  Dr Para 

2554  ©Marines,  Let’s  Go  (104)  © 

Service  comedy  20th-Fox 

2546  Mary  Had  a Little  (S3)  Comedy UA 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  . 

2532  Matter  of  Morals,  A (90) 

Drama  UA 


+ 

-4 

+ 

6+2- 

+ 

4+2- 

44 

+ 

+ 

+ 

8+1- 

1+ 

+ 

44 

zt 

8+2- 

+ 

+ 

tz 

9+2- 

1+ 

44 

+ 

+ 

+ 

9+2- 

44 

+ 

+ 

7+1- 

h-Fox 

2-13-61 

+ 

44 

zb 

bz 

+ 

+ 

. .AA 

3-27-61 

+ 

— 

— 

H- 

. .Col 

8-  7-61 

44 

+ 

-4 

44 

-4 

44 

MGM 

6-12-61 

+ 

bz 

± 

+ 

- 

tz 

. .Col 

5-15-61 

+ 

+ 

-4 

+ 

-4“ 

8- 14-61  4+ 
3-20-61  + 

7-  3-61  + 

9- 18-61  + 

8- 21-61  ± 
7-17-61  ± 


+ + + 4+ 


+ 


+ + 
+ 

± + 
- + 


..AlP  5-15-6144 

44 

zt  44 

44 

. . . UA  6-  5-61  + 

+ 

-4  + 

■+  ++  +11+ 

1- 

2+ 
7+2- 
- 4+6- 
9+ 

+ 6+4- 

zt  7+3- 
7+ 

1+ 

-H-  7+ 
4+2- 

zt  6+5- 
3+4- 

+ 12+1- 

z!z  7+1- 


+ 


BOXOFFICE  BookinGuide  Oct.  23,  1961 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  ++  is  rated  2 pluses,  — as  2 minuses. 


■H  Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


1 "c 
o 

ri 

t 

a.\‘Z 

>» 

O 

O i_ 

ir 

^ o 

O s 

V ^ 
1 ® 

^ 1 
O Z 
> >, 
5 = 

>v 

(C 

XQC  > 

iz 

znoc 

CL  S 

zo 

+ 

± 

44 

44 

+ 

9+2- 

+ 

— 

+ 

4- 

+ 

+ 

6+1- 

44 

44 

6+ 

— f~ 

- 

4+4— 

14 

+ 

44 

+ 

+ 

4- 

44 

9+ 

+ 

4- 

± 

54-2- 

+ 

+ 

+ 

4+1- 

1+ 

+ 

+ 

44 

tl 

44 

+ 10+1 

— 

1+2- 

— 

-+• 

-4- 

— 

±i 

5+7- 

+ 

+ 

zt. 

5+4- 

_ 

44 

4- 

4- 

+ 

8+2- 

44 

44 

44 

44 

44 

12+ 

+ 

— 

+ 

it 

dt 

— 

6+5- 

+ 

+ 

± 

4- 

+ 

6+1- 

1+1- 

+ 

+ 

4- 

6+3- 

+ 

44 

4- 

44 

9+2- 

+ 

4+2- 

H- 

it 

± 

4- 

— 

5+4- 

±1 

+ 

+ 

5+2- 

+ 

± 

+ 

it 

4- 

+ 

7+2- 

— 

tl 

2+3- 

+ 

— 

4+3- 

+ 

+ 

+ 

44 

44 

9+1- 

tl 

2+1- 

+ 

4- 

4+1- 

+ 

+ 

+ 

7+3- 

+ 

2+1- 

+ 

44 

44 

7+ 

+ 

+ 

5+2- 

44 

+ 

44 

+ 

44 

+ 11+ 

+ 

44 

It 

44 

+ 10+2- 

44 

44 

44 

4- 

+ 

94- 

44 

44 

44 

44 

44  12+ 

XgC  > I U.!XQ£  So.|ZO| 


+ 


251S  Mein  Kampf  (121)  Documentary  ....Col  4-24-61  -f  ++ 

2504  ©Mighty  Crusaders.  The  (S7)  (g) 

Spectacle  Falcon-SR  2-20-61  it 

2523  ©Minotaur.  The  (92)  © Adv UA  5-15-61  + dt 

2537 ©Misty  (92)  © Youth  Classic  20th- Fox  6-19-61  ++ 
2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM  6-12-61  -f 
2538  Most  Dangerous  Man  Alive  (82)  SF  Col  6-19-61  -|- 

2569  Mr.  Sardonicus  (89)  Ho Col  10-16-61  -f 

— N — 

2543  Naked  Edge.  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo..  .Zison  Ent 
2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536 ©Nikki,  Wild  Dog  of  the  North 


+ + ++  4+  9+ 


+ 

# 

+ 


++ 


7-10-61  ++ 

7- 17-61  — 

5-  1-61  di 

8- 21-61  + 


+ +4  + 


1+2- 
4+3- 
44  44  12+ 

± ± 7+3- 
— — 2+5- 
± 2+1- 

+-  -H-  11+1- 

1- 

1+1- 

1+ 


(73)  Outdoor  Drama  . 

. BV 

6-12-61  + 

+ 

4- 

+ 

44 

44 

4- 

— 0 — 

2527  ©On  the  Double  (92) 

Panavision  Comedy  ... 

. Para 

5-22-61  44 

+ 

44 

44 

44 

44 

2514  ©One-Eyed  Jacks  (141) 

® Dr. . 

. Para 

3-27-61  +- 

44 

44 

44 

44 

-f 

44 

2555  One  Plus  One  (114)  Dr. 

. SR 

8-28-61  ± 

dt 

4- 

4- 

di 

2510  Operation  Bottleneck  (78) 

Ac 

. .UA 

3-13-61  + 

it 

+ 

— 

2554  Operation  Camel  (74)  Serv.  Comedy.. AlP  8-21-61  it 


— P — 

2523  4^©Parent  Trap,  The  (124)  Cc 
2566  Paris  Blues  (98)  Drama/Jazz. 

2510  ©Parrish  (137)  Drama  

2509  Passport  to  China  (75)  Ac.... 
2520  ©Pharaoh's  Woman,  The  (88) 


5+3- 

4+3- 

1+1- 


2559  ©Pirate  and  the  Slave  Girl,  The 


2552  ©Pit  and  the  Pendulum,  The  (85) 


2519  ^©Pleasure  of  His  Company,  The 


.AA 

3-13-61 

44 

4- 

— 

44 

+ 

+ 

8+2- 

1 BV 

5-15-61 

44 

44 

4- 

44 

44 

44 

44 

13+ 

UA 

10-  2-61 

44 

+ 

4- 

4- 

+ 

6+ 

.WB 

3-13-61 

44 

44 

it 

4- 

44 

4- 

44 

11+1- 

.Col 

3-13-61 

+ 

+ 

5+3- 

.U-l 

5-  1-61 

*tl 

4- 

- 

4+4- 

;t-SR 

9-11-61 

+ 

1+ 

i-Fox 

10-  9-61 

+ 

3+2- 

AlP 

8-14-61 

4- 

+ 

4- 

4- 

44 

4- 

it 

84-1- 

Para 

5-  1-61 

44 

4- 

4- 

44 

44 

44 

4- 

11+ 

UA 

2-13-61 

+ 

it 

di 

It 

It 

— 

it 

6+6- 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AlP 

2511  ©Posse  From  Hell  (89)  Wn  U-l 

253D  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 

2570  Pure  Hell  of  St.  Trinian’s, 

The  (94)  Farce  Cont’l 

— Q— 

2561  Queen  of  the  Pirates  (80) 

© Sea  Adv.  (Eng-dubbed) Col 

2516  Question  7 (110)  Dr DeRochemont 

— R— 

2516  Raisin  in  the  Sun.  A (128)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr IFD 

2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  Times 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  MGM 

2568  Risk,  The  (81)  Drama  Kingsley 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenncr 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 

2557  Rommel’s  Treasure  (85)  Ac. ..  Medallion 
2564  Ruffians,  The  (86) 

Susp.  Dr.  (Eng-dubbed)  Ellis 

— S — 

2506  Sanctuary  (90)  © Drama 20th-Fox 

2558  Sand  Castle,  The  (70) 

True-Life  Fantasy  ....  DeRochemont 
2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr 

2551  Scream  of  Fear  (81)  Susp.  Dr. 

2569  Season  of  Passion  (92)  Dr... 

2567  Secret  of  Deep  Harbor  (70) 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr 


4-  3-61 

5-  8-61 
3-20-61 

5-29-61 

3-  6-61 
10-16-61 

9-18-61 

4-  3-61 

4-  3-61 

8- 14-61 

9- 25-61 

5-  8-61 

5-29-61 

5-15-61 

5-  1-61 
10-  9-61 

3-20-61 
5-15-61 
9-  4-61 


44  44  + 44  + ± + 10+1- 

44  + 3+ 

± + + -4  44  ± 7+2- 

44  + 4^■  44  7+ 

It  1+1- 

± - ± + 3+3- 


± ± 3+2- 
± 44  44  44  9+1- 

44  44  44  44  44  12+ 

+ 2+1- 

± 2+2- 

-4  + 44  44  - + 9+1- 

± + ± 4+2- 

— ± + - ± It  5+5- 


44  + 44  + 

+ 


± 9+2- 
+ 3+ 


9-25-61  + 
2-27-61  + 
9-  4-61  -H- 


1+1- 

4-  + 44  44  + 44  11+ 

1-4 

1+ 

+ -4  44  + + + 8+ 

44  + 5+ 


2511  Secret  Partner.  The  (91)  My MGM  3-20-61  + 

2513  Secret  Ways,  The  (112)  Dr U-l  3-27-61  + 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  AA  5-  8-61  ff 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  U-l  9-18-61  + 

2570  Seven  Women  From  Hell  (88) 

© Action  Dr 20th-Fox  10-16-61  + 

2516  Shadows  (87)  Drama  Lion  Int’l  4-17-61  + 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2539  Silent  Call,  The  (63)  C Dr..20th-Fox 
2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2528  Snake  Woman,  The  (68)  Horror  . . . . UA 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y  . . . 20th-Fox 
2560  ©Splendor  in  the  Grass  (124)  Dr...WB 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor 

2568  ©Susan  Slade  (116)  Drama WB 


5-  8-61  + 

6- 26-61  ± 

7-24-61  + 


2-20-61  It 


5-29-61  44 


9-  4-61 
10-  9-61 


— T— 

2539  ^©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ....President 
2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)....UA 
2514  Terror  of  the  Tongs,  The  (SO)  Ac Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  Comedy  ....UA 
2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama MGM 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2510  |^©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76)  Action-Dr. ..  U-l 
2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525©Two  Loves  (100)  © Drama  ....MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

2565  Two  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  Embassy 


4-17-61  + 


7-10-61  + 

6-12-61  It 
9-11-61  + 


7-  3-61  + 


1-30-16  + ± 


7-  3-61  It 


7-10-61  + 


2-13-61 


10-  2-61  44  44 


— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col  2-27-61  + it 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox  7-17-61  -4+  f4 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  Sutton  8-21-61  + 

— V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 


+ 


6-26-61  + + + 44  + 


+ + + ± ± 7+3- 
+ + 7+ 


1+ 


+ 8+1- 


— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Ad. enture  Col  5-22-61  it  it  it  + + 

2515  Watch  Your  Stern  (88)  Com Magna  4-  3-61  + it  +- 

2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr.  UA  10-  9-61  -+  44 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA  6-  5-61  it  — 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox  6-19-61  + ± ± + 

2565  Wild  Youth  (73)  Dr Cinema  Assoc  10-  2-61  — 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l  3-  6-61  it  — 


7+5 

6+1- 


■44  44  44  44  12+ 

± + ± — 4+5- 


+ + 


+ 7+4- 

1— 

3+2- 


Cont’l 

4-17-61  -t- 

44 

44 

44 

44 

9+ 

2553  ©World  by  Night  (103) 

A survey  of  world  night  spots 

WB 

8-21-61  + 

+ 

+ 

± 

+ 

6+2- 

. . Para 

9-26-60  -H- 

44 

+ 

44 

44 

4- 

it 

11+1- 

— XYZ— 

. . .Col 

8-14-61  + 

+ 

+ 

+ 

+ 

44 

+ 

8+ 

2547  You  Have  to  Run  Fast  (73) 

. . UA 

10-16-61  + 

it 

44 

4+1- 

Suspense  Drama  

UA 

7-24-61  ± 

It 

— 

4+5- 

..  .UA 

10-  9-61  tt 

— 

— 

3+5— 

2555  Young  Doctors,  The  (102)  Dr... 

UA 

8-28-61  44 

44 

44 

44 

44 

44 

± 13+1- 

2518  Young  Love  (80)  Drama 

Exclusive 

4-24-61  + 

1+ 

MGM 

8-  7-61  + 

+ 

it 

5+3- 

2517  Young  Savages,  The  (103)  Dr.  . . . 

UA 

4-24-61  4f 

44 

+ 

44 

44 

+ 

+ 11+ 

6 


BOXOFFICE  BookinGuide 


::  Oct.  23,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © is  for  CinemaScope; 
:V>  Vistavision;  © Superscope;  n'  Noturama;  Regolscope;  ^ Techniramo.  Symbol  Ar  denotes  BOXOPFICE 
Blue  Ribbon  Aword;  O color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  | ti 

AMERICAN  INTI  | U\ 

COLUMBIA  1 ti 

1 

s 

Type 

Rel. 

iNo. 

Portrait  of  a Sinner 

(96)  D..507 

Nadia  Tiller.  Tony  Britton, 

WL  iam  Bendix 

Black  Sunday  (84)  ...Ho.. 602 

Barbara  Steele,  John  Richardson 

Hand  in  Hand  (75)  ....D..523 

John  Gregson.  S.vhil  Thorndike 

Passport  to  China  (75)  . . . . Ac.  . 527 
Itidiard  Rasehart.  Lisa  Gastoni 

©Carthage  in  Flames  (93) 

' ® Ad.  .528 

Anne  Ileywood,  Jose  Suarez 

Vil'age  of  the  Damned  (77)  Ho.  .109 
George  Sande;s.  Barbara  Shelley 

©Gorgo  (76)  Ad..  105 

Bill  Travers,  Vincent  Winter 

Do::di  (80)  C..6102 

Da\id  Janssen,  Patti  Page, 

David  Korey 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer,  Jiuta  Lee, 
Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.. 601 

Derek  Bond,  Ronald  Lee  Hunt 

©Koiga  (90)  © Ho. 603 

Michael  Gough.  Jess  Conrad, 

.Margo  Johns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford,  Miiko  Taka,  D.  O'Connor 

Underworld,  U.S.A.  (99)  Cr..525 
Cliff  Rnherl.son,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinfla.s,  D,  Dailey,  Shirley  Jones 

©Cimarron  (147)  © ....D..108 
Glenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  ..D..115 
Stewart  (Jranger,  Haya  Hararcct 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80) - C .606 
Leslie  I’hiliips,  Geraldine  McBwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . D.  .533 
Sidney  Puitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(S3)  Ac.  530 

Geoffrey  Tuime,  Christoper  Lee 

Angel  Baby  (97)  D..6105 

Joan  Biondell,  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D.  .6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho  . 604 
I’aul  Massie,  Dawn  Addams 

Operation  Camel  (74)  ....C..605 

Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Douhleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . .539 
Ernie  Kovaes.  Cyd  Gharisse 
Stop  Me  Before  1 Kill 

(93)  © D.  .535 

Claude  Danphine.  Diane  Cilento 

Mein  Kampf  (121)  Doc.. 538 

©Warr.or  Empress  (87) 

(g)  Ad.. 524 

Kerwin  M.itheus,  Tina  I.s)uise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyce  Taylor,  Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

K ng  of  the  Roaring  20’s 

(106)  Cr..6107 

David  Janssen.  Diane  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bronson, 
lleiry  Hull,  Mary  Webster 

Homicidal  (87)  Ho.  540 

Glenn  Corbett.  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randell,  Debra  Paget, 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac..  119 
David  Janssen,  Joyce  'Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac  . 116 
I!ill  'Travers,  Ed  Begley. 

Nancy  Walters 

Armored  Command  (99) . .Ac.  .6109 
Ilouard  Keel,  Tina  Louise 

©Alakazam  the  Great  (84)  An.. 608 
Cartoon  feature,  witli  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren,  Deborah  Walley, 
Michael  Callan,  Vicki  Trickett 
©The  Guns  of  Navarone 

(157)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  0D..602 

James  Stewart,  Richard  Wldmark, 
Shirley  Jones,  Linda  Cristal 

©Mo  gan  the  Pirate 

(S3)  © Ad  .120 

Steve  Reeves,  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Sieve  McQueen,  Paula  Prentiss, 
Brigid  Bazicn,  Jim  Hutton 

©Magic  Boy  (75)  An.. 107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavisioit  Ho.  .609 

Vneent  Price,  John  Kerr, 
liarhara  Steele,  Luana  Anders 

©Ada  (108)  © D..124 

Su.san  Hayward,  Dean  Martin, 
Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeves,  Georgia  Moll 

Scream  of  Fear  (81)  D..605 

Susan  Stnisbcrg.  Ronald  Lewis 

The  Trunk  (72)  D .606 

I’hil  Carey,  Julia  Arnall 

©A  Thunder  of  Drums 

(97)  © 0D..201 

Uichard  Uoone,  Ccoigc  Ilainiiton, 
Luana  Patten 

Twenty  Plus  Two  (102) . . My.  .6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Moorehead 

©The  Devil  at  4 O’clock 

(127)  D.,607 

Spencer  Tracy,  Frank  Sinatra 
©Loss  of  Innocence  (99)..  D.. 608 
K.  More,  D.  D:irrieux,  S.  York 

Weekend  With  Lulu  (91) C..609 

Leslie  Phillips.  Roh't  Monkhouse 

Queen  of  the  Pirates 

(SO)  ® Ad.. 604 

Gianna  Maria  Canale,  M.  Serato 

Bridge  to  the  Sun  (112)  ..D..12 
Carroll  Raker,  James  Shigeta 

Invasion  Quartet  (87) . . . CD  . .203 
Bill  Travers,  Spike  Milligan 

Too  Hot  to  Handle  (.  .)  D. . 
Jayne  Mansfield,  Leo  Genn 

©Guns  of  the  Black  Witch 

(..)  © Ad.. 610 

Don  Megowan,  Silvana  Pampanini 

©Lost  Battalion  (..)  ....Ac.. 611 
Leopold  Salcedo.  Diane  Jergens 

Mr.  Sardonicus  (89)  ..  . .H0..6II 
Oscar  Homolka,  Guy  liolfe 

Valley  of  the  Dragons  (79)  Ad  . 612 
Sean  McClory 

Everything’s  Ducky  (SO)  ..C.,610 
Mickey  Rooney.  Buddy  Ha"kett 

©Colossus  of  Rhodes 

(.  .)  ® Ad.  .204 

Rory  Calhoun,  Lea  Massari 

©Bachelor  in  Paradise 

(..)  © C..205 

Bob  Hope,  Lana  Turner,  Jams  Paige, 
Jim  Hutton,  Paula  Prentiss 

PARAMOUNT 


©Wo'ld  of  Suzie  Wong 

(126)  D..6008 

Willinm  llulik'n,  Nancy  Kuan. 
SyNia  Synis 

tJThc  Savage  Innocents 

(89)  ® D..6004 

.\nthnny  (luinn,  Yoko  Tani, 

Anna  May  Wong 


(BAM  in  a Night's  Work 

(94)  C..6010 

Shirley  MacLaine,  Dean  .Martin, 
Cliff  Itnbertson 


Marlon  Brando.  Karl  Malden, 
Katy  .liirado,  Pina  Pellicer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M..601S 

Tommy  Sands.  Fabian.  Jan  Sterling 


JUNE-JULY-AUGUST 
v„t©Tlie  Pleasure  of  His 

Company  (115)  CD.. 6017 

Fred  Astaire,  Debbie  Rej-nolds 

©The  Ladies  Man  (106) .. C . .6015 
Jerry  Lewis,  Helen  Tranbel 

©On  the  Double  (92)  ® C.  .6016 
Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74)  ® D.  .6101 
Mel  Fener,  Annette  Vadim, 

Elsa  Martinelli 

Man-Trap  (93)  D..6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


©Breakfast  at  Tiffany’s 

^(115)  CD  . 6103 

Audrey  Hepburn,  George  Peppard 


©Blue  Hawaii  (101)  ® C/M  . .6105 
E..i.  Presley,  Joan  Blackman, 
Angela  Lansbiiry 


BOXOFFICE  BookinGuide  ; : Oct.  23,  1961 


7 


SEPTEMBER  1 OCTOBER  I NOVEMBER 


NOVEMBER  | OCTOBER 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  indicating  story  type:  (Ad)  Adventure  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


20TH-FOX 


UNITED  ARTISTS 


|©The  Millionairess  (90)  © C..104I 
Sophia  Loren.  Peter  Sellers  | The  Misfits  (124) 


>- 

< 

oe: 

CQ 


Circle  of  Deception  (100)  © D.  .Ill 
Bradford  Dillman,  Stray  Parker 

I^Upstairs  and  Downstairs 

(100)  C..125 

I Michael  Craig.  Mylene  Pemongeot 

:©The  Canadians  (85)  © 00  . 105 
I Robert  Ryan.  John  Dehner 


Sanctuary  (90)  © D..115 

L.  Remick.  Y.  Montand.  B.  Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

0©The  Trapp  Family  (106)  D . .117 
Ruth  Leuweiik.  Hans  Holt 

Sniper’s  Ridge  (61) Ac..  116 

Jack  Ging.  Stanley  Clements 


©All  Hands  on  Deck 

(98)  © M.  .112 

Pat  Boone,  Barbara  £Men, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad  . no 

Orson  Welles,  Curt  Jurgens, 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 0D..120 

Stuart  Whitman,  Juliet  Prowse 


©Return  to  Peyton  Place 

(122)  © D..126 

Carol  L.vnley,  Eleanor  Parker. 

Jeff  Chandler.  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer,  Gary  Crosby 
©The  Big  Show  (113)  © Ad  . 123 


©Misty  (92)  © OD  .131 

David  Ladd,  .trthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad  . 133 

Walter  IMdgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  .tvalon 

The  Silent  Call  (63)  D.  .119 

Roger  Mobley,  David  McLean, 

(iail  Russell 


©Marines.  Let's  Go  (104)  © C.  .137 
David  Hedison,  Tom  Tryon, 

LIniU  Hutchins 

©The  Big  Gamble  (100)  © D..134 
Stephen  Boyd,  Juliette  Greco, 
Datid  Wayne 


©Francis  of  Assisi  (105)  © D.  .132 
Bradford  Dillman,  Dolores  Hart, 
Stuart  Whitman 

©September  Storm  (90).. Ad  .139 
Joanne  Dm.  Mark  Stevens 
(35mm  release) 


I The  Hustler  (134)  © D..136 

! P.  Newman,  P.  Laurie,  J.  Gleason 

Seven  Women  From  Hell 


..D..6105 
I Clark  Gable.  Mariljai  Monroe, 
Montgomery  Clift 

Operation  Bottleneck  (78)...  6106 
Ron  Foster,  Miiko  Taka 


©The  Alamo  (162) 

Todd-AO  Hi.  6028 

Jolm  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis.  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad.. 6115 
Boh  Mathias.  Rosanna  Schiaffino 

A Matter  of  Morals  (90)  . . D . .6108 
Maj-Rritt  Nilsson.  Patrick 
O’Neal.  Eva  Dahlback 


David  Nelson 

Battle  at  Bloody  Beach 

(80)  © 

Ac. .128 

LU 

A.  Murphy,  G.  Crosby, 

D.  Michaels 

z 

©Wild  in  the  Country 

.D/M.  .129 

ZD 

(114)  © 

E.  Presley.  11.  laingc. 

T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © . . 
Carol  HeLss.  Stooges 

. . .0. .130 

The  Young  Savages  (103)  ..  D.  .6114 
Burt  Lancaster,  Shelley  Winters. 
Dina  Merri.l 

The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  l)av,s.  Merry  .\nders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  Ho  . 6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho  . 6111 
Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad. 6117 

Rhonda  Fleming,  I*ing  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Zimbalist  jr. 

The  Last  Time  I Saw  Archie 

(98)  C..6118 

Robert  Mitchum,  Jack  Webb 

When  the  Clock  Strikes 

(72)  My..  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My.  .6120 
Gary  Cooper,  Deborah  Kerr 
Goodbye  Again  (120)  ...D..6125 

Ingrid  Bergman,  Yves  Montand. 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  in  color) ...  .C/M  . .6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Graziano 


You  Have  to  Run  Fast 

(73)  Ac.  6122 

Craig  Hill,  Elaine  Edwartls 

Three  on  a Spree  (83) . . . C . .6122 
.lack  Watling,  Carole  Lesley 

The  Young  Doctors  (102) ..  D.  .6128 
Fredrlc  March,  Ben  Gazzara, 
Ina  Balin.  Dick  Clark 


UNIVERSAL-INT'L 


The  Great  Impostor  (112)  CD.. 6104 
Tony  Curtis,  Joan  Blackman 

The  Shakedown  (90)  . . . Cr.  .6105 
Hazel  Court,  Terence  Morgan 


The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D..6127 

Craig  Hill,  Paula  Raymond 


(88)  © Ac  . 140  Town  Without  Pity  (105).  .D.  .6135 


Patricia  Owens,  Denise  Darcel, 
Cesar  Romero,  John  Kerr 

©Pirates  of  Tortuga 

(97)  © Ad..  135 

Ken  Scott,  Leticia  Rom;in 


©The  Comancheros  ( . . ) 

© 00. 141 

John  Wayne.  Stuart  Whitman 

©The  Purple  Hills  (60)  © Ac  , 142 
Gene  .Nelson,  Joanna  Barnes, 

Kent  Taylor 


Kirk  Douglas,  Clirlstine  Kautman 
Secret  of  Deep  Harbor 

(70)  Ac.  6130 

Explosive  Generation  (90)  D..6134 
Season  of  Passion  (92)  ..D..6133 
A.  Baxter,  E.  Borgnlne,  J.  Mills 

Paris  Blues  (98)  D..6131 

Paul  Newm.in,  Joanne  Woodward 

Bird  Man  of  Alcatraz  (.  .)  D.. 

Burl  f-'incaster,  Karl  .Malden 

Dead  to  the  World 

©X-15  ( . . ) Panavision  .... 
Charles  Bronson,  Brad  Dexter 


©Wings  of  Chance  (76)  . . OD  . .6111 
James  Brown,  Fr.inces  Rafferty 


©Tomboy  and  the  Champ 

(92)  0D..6110 

Carrdy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Widmark,  Sonja  Ziemann 


©Posse  From  Hell  (89)  . W.  .6112 
Audie  Murphy,  John  Saxon, 
Zohra  Lampert 
©The  Pharaoh’s  Woman 

(88)  © Ad.  6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov.  S,  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho..  6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Baibara  Shelley,  Andre  Morell 
©The  Last  Sunset  (112)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Gotten 


Trouble  in  the  Sky  (76)  . .Ac.  .6118 
Michael  Craig,  Elizabeth  Seal 

l>©Tammy  Tell  Me  True 

(97)  CD.  6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  ..D..6120 
Allen  Baron,  Molly  McCarthy 


WARNER  BROS. 


©Come  September 

(112)  © C.  .6121 

Rock  Hudson,  Gina  Lollobrigida, 
Sandra  Dec,  Bobby  Darin 


©Back  Street  (107)  D..6201 

Susan  Hayward.  John  Gavin 


Gold  of  the  Seven  Saints 

(88)  0D..009 

Clint  Walker,  Leticia  Roman 
(Filmed  in  sepia) 


©The  White  Warrior  (86)  Ad  . 010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D..003 

.kngie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac..  Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  Ac.  .012 

George  Montgomery,  Cliarito  Luna 


The  Fabulous  World  of 

Jules  Verne  (81)  ...Ad..  013 

Ernest  Revere,  Louis  Locke 


©Bimbo  the  Great  (81)  ..Ad.. 014 
Cliarles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D..015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M..016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©World  by  Night 

(103)  Doc.  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  D..155 

Diane  McBain.  Arthur  Kennedy. 

Wi  1 Hutchins,  Constance  Ford 


COMING 


Ad. 


©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

Pat  Hingle,  Audrey  Christie 


©Susan  Slade  (116)  D . . 157 

Troy  Donahue.  Connie  Stevens. 
Dorothy  McGuire,  Lloyd  Nolan 

The  Mask  (S3)  0..156 

Depth-Dimension 

Paul  Stevens,  Claudette  Nevins 


ALLIED  ARTISTS 

The  Big  Wave  

Sessile  Hayakawa 

Billy  Budd  D . . 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D.  . 

Charlton  He.ston,  Sophia  Loren 

The  George  Raft  Story  D.. 

Ray  Danton,  Jayne  Mansfield 

AMERICAN-INT'L 

©Rertilicus  SF.  . 

Bodil  Miller 

©Journey  to  the  7th  Planet.. SF.. 
John  Agar,  Greta  'I'hyssen 

Lost  Battalion  D.. 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Mysterious  Island Ad.. 

(Super-Dynamation) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

©Barabbas  ® D.. 

'nthony  Q.ninn.  Silvana  Mangano. 
Jack  Balance,  Erne.st  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine. 

Anne  Baxter,  Jane  Fonda 

13  West  Street  D . . 

Alan  Ladd.  Rod  Steiger 

Sail  a Crooked  Ship  C.  . 

Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovaas 

The  Notorious  Landlady  C.. 

Jack  Lemmon.  Kim  Novak, 

Fred  Astaire 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D.. 

Glenn  Ford,  Ingrid  Thiilin, 

Charles  Boyer,  Lee  .1.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando.  Trevor  Howard, 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza D.. 

Rossano  Brazzi,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  ® ...  Bib  D.. 
Jeffrey  Hunter,  Siobhan  McKenna 

©The  Wonders  of  Aladdin  © 

Donald  O'Connor,  Vittorio  De  Sica 

PARAMOUNNT 

©Escape  From  Zahrain  D.. 

Yiil  Brynner,  Madl.vn  Rhiie 
©Summer  and  Smoke 

(118)  ® D..6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad., 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen.  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C.. 

Shirley  MacLaine.  Yves  Montand. 
Rob’t  Cummings,  BMw,  G.  Robinson 

The  Errand  Boy  C.. 

Jerry  Lewis 

20TH-FOX 

Madison  Avenue  © D . . 

Dana  Andrews,  Eleanor  Parker 

20,000  Eyes  (61)  © D.. 

Gene  Nelson,  Merry  Anders 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield.  Nico  Minardos 
©Tender  Is  the  Night  ©....D.. 
Jennifer  Jones.  Ja.son  Robards  jr. 
Joan  Fontaine,  Ji  1 St.  John 

The  Innocents  © D.  .138 

Deborah  Kerr.  Michael  Redgrave 

UNITED  ARTISTS 

©Exodus  (212) 

Panavision  70  D..6101 

(Special  release)  ..  Paul  Newman, 

Er  a Marie  Saint.  Peter  Law  ford 

Something  Wild  D.. 

Carroll  Baker.  Ralph  Meeker 

The  Magic  Sword  

B.isil  Rathbone.  Estelle  Winwood 

Judgment  at  Nuremberg  D.. 

S.  Tracy,  B.  Lanca.ster,  R.  Widmark, 
M.  Dietrich.  M.  Clift.  J.  Garland 

UNIVERSAL-INT'L 

©Cape  Fear  D.. 

Gregory  Peck.  Polly  Bergen 

The  Outsider  D.. 

Tony  Ojrtis,  .las.  Francisais 

©Flower  Drum  Song  M.. 

Nancy  Kawn,  James  Shigeta. 
Miyoshi  Uraeki.  Jnanita  Hall 

WARNER  BROS. 

©Merrill’s  Marauders Ac.. 

Jeff  Cliandler.  Ty  Hardin 

©The  Music  Man  '"f)  M.. 

Robert  I’reston.  Shirley  Jones 

©A  Majority  of  One  C.. 

I’osalind  Rns.sell.  .Alec  Guinness 

©Lad,  a Dog  D.. 

Peter  Breck.  Peggy  McCay 


8 


BOXOFFICE  BookinGuide  Oct.  23,  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  (g) 


CincmeScope;  Vistovision;  ^ Superscope;  3)  Noturam  a;  Regalscope;  Techniromo.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Town  Without  Pity  A "gs.i 

United  Artists  (6135)  105  Minutes  Rel.  Oct.  '61 

pj  A powerful  and  engrossing  drama  based  on  the  trial  of 

four  American  GIs  for  the  rape  of  a German  girl,  this  Mirisch 
Co.  presentation  produced  and  directed  by  Gottfried  Rein- 
hardt, is  brilliantly  acted  and  makes  strong  fore  for  serious- 
minded  moviegoers.  Although  Kirk  Douglas  is  a top  marquee 
name  generally,  the  subject  matter  is  too  grim  and  shocking 
except  for  adult  patrons.  Produced  entirely  on  European 
locations  and  employing  several  German  performers,  includ- 
ing Christine  Kaufmann,  whose  sensitive  portrayal  of  the 
ruined  teenager  will  be  highly  praised,  the  picture  has  a 
realistic,  semidocumentary  quality  which  sets  it  above  ordi- 
nary film  entertainment.  Reinhardt  builds  audience  interest 
surely  and  steadily  but  without  sensationalism,  until  it 
reaches  fever  pitch  during  the  climactic  courtroom  trial, 
which  is  followed  by  an  inevitably  tragic  finale.  The  screen- 
play by  Sylvia  Reinhardt  and  Georg  Hurdalek  is  based  on 
the  just-published  "The  Verdict,"  by  Manfred  Grego''. 
Douglas  submerges, his  ordinarily  colorful  personality  to  give 
a remarkably  restrained  acting  job,  certainly  one  of  his  be.st, 
and  E.  G.  Marshall  is  equally  effective  as  the  prosecuting 
officer.  The  background  music  and  title  song  ore  by  Dimitri 
Tiomkin. 

Kirk  Douglas,  Christine  Kauimann,  E.  G.  Marshall, 
Barbara  Rutting,  Robert  Blake,  Richard  Jaeckel. 

King  of  Kings  F “ 

— ^ MGM  { ) 161  Minutes  Rel.  

T'  Two  questions  are  raised  by  Samuel  Bronston's  hand- 

somely mounted  production  "King  of  Kings."  First,  can  it 
match  the  record-shattering  path  of  "Ben-Hur"?  For  those 
who  hailed  "Ben-Hur"  for  its  scope  and  spectacle — most 
especially  the  renowned  chariot  race — the  answer  is  no,  but 
for  the  countless  millions  of  faithful  who  are  eager  to  em- 
brace a reaffirmation  of  the  spiritual  the  answer  is  in  the 
affirmative.  The  second  query,  will  the  ticket-buying  public 
profitably  patronize  still  another  Biblical  photoplay?  The 
ansv/er  is  a resounding  yes.  Theatregoers  have  generously 
supported  religious  films  for  many  years — as  far  back  as 
C.  B.  DeMille's  first  "The  Ten  Commandments"  in  1923— and 
Bronston's  mastodonic  contribution  to  the  long-lived  cycle 
will  continue  it.  "King  of  Kings"  is  far  from  lacking  in 
spectacle  and  its  spectacular  scenes  are  made  unusually  im- 
pressive by  application  of  70mm  Super-Technirama  and 
Technicolor  photography,  the  meticulous  backgrounds  for 
outdoor  footage  and  the  lavish,  authentic  construction  of 
indoor  sets.  Jeffrey  Hunter,  in  the  title  role,  gives  his  all- 
time  best  performance.  Nicholas  Ray's  experienced  and  ex- 
pert direction  exacts  fine  histrionic  contributions.  "King" 
should  have  a long  and  profitable  boxoffice  reign. 

lelfrey  Hunter,  Hurd  Hatlield,  Ron  Randell,  Horry 
Guordino,  Robert  Ryan,  Siobhon  McKenna,  Rip  Tom. 

The  Head  F JSi 

Trans-Lux  95  Minutes  Rel. 

Because  of  the  current  interest  in  science-fiction  fare,  and 
particularly  that  combined  with  plenty  of  blood-curdling 
chills  and  thrills,  this  Trans-Lux  . release  merits  exhibition 
attention  and  the  strenuous  merchandising  campaign  that 
will  have  to  accompany  it  in  order  to  assure  satisfactory 
bookings.  The  screenplay  itself  is  suited  to  either  end  of  the 
bill  in  neighborhood  and  action  spots,  but  a foreign  cast, 
unknown  to  American  audiences,  will  undoubtedly  prove  a 
drawback  to  luring  prospective  patrons  as  will  equally  un- 
recognizable  production  credits.  Made  in  Germany,  the  dub-  "onO 
bing  is  topnotch  as  is  the  photography  and  other  technical 
credits.  Despite  their  obscurity  in  this  country,  cast  members 
turn  in  very  capable  performances,  with  special  bows  going 
to  topliners  Korst  Frank,  Michel  Simon  and  Karin  Kernke. 

There  are  some  interesting  special  effects  which  add  materi- 
ally to  the  overall  gruesome,  albeit  spine-tingling,  aspects 
of  the  offering  with  eerie  backgrounds  and  sets  addina 
further  to  the  macabre  storyline.  Victor  Trivas  doubled  as 
writer  and  director  on  the  Rapid-Film-Prisma-Wolfgang  Hart- 
wig  Production,  and  to  his  unerring  skill  in  both  mediums 
goes  much  of  the  credit  for  the  above-average  rating  of  the 
photoplay. 

Horst  Frank,  Michel  Simon,  Paul  Dahlke,  Korin  Kemke, 

Helmut  Schmid,  Christiane  Maybach,  Dieter  Eppler. 

The  Red  Cloak  F "rlr 

Sefo  Int'l — States  Rights  95  Minutes  Rel.  Oct.  '61 

A routine  excursion  into  the  yesteryear  world  of  spectacle 
and  derring-do  is  relieved  somewhat  by  the  welcome  cast- 
ing of  Italy's  one  Hit  Parade  composer,  Domenico  Modugne 
("Volarel")  as  a supporting  player.  And  while  his  appear- 
ance isn't  exactly  on  the  heels  of  the  Hit  Parade  acclaim 
attendant  to  the  international  song  fame,  there  may  indeed 
be  a sizable  core  of  moviegoers  who  will  plunk  down  coin 
of  the  realm  to  view  his  rather  conventional  emotive 
ntdiK  prowess.  Patricia  Medina,  still  a most  fetching  heroine,  has 
— y the  leading  feminine  role,  while  the  part  of  the  villain  is  en- 
trusted to  the  redoubtable  Bruce  Cabot,  a bit  older  now,  of 
course,  but  still  spirited  and  zestful.  G.  M.  Sotese's  direction 
while  not  particularly  distinguished,  manages  to  convey 
dramatic  highlights  in  the  age-old  yarn  of  right  over  might, 
against  the  setting  of  the  ancient  city  of  Pisa  in  the  year 
1500.  The  title  alludes  to  the  masking  of  the  hero,  Fausto 
Tozzi,  son  of  a banker  done  in  by  Cabot's  double-dealing 
police  aides.  To  add  to  the  tautness.  Miss  Medina  is 
engaged  to  Cabot,  while  her  heart  in  truth  belongs  to  the 
handsome  young  Tozzi.  But  even  the  most  skeptical 
eventually  learns  that  love  will  triumph.  Elios  Vercelloni 
produced  and  Albino  Principe  was  executive  producer. 

Patricia  Medina,  Bruce  Cabot,  Fausto  Tozzi,  Guy 
Mairesse,  Domenico  Modugno,  Lyla  Rocco. 

Heat  oi  the  Summer  A 

Ajay/Manhattan  83  Minutes 

This  Gallic  import,  adequately  enough  dubbed  for  the 
English-speaking  market,  is  overlong  on  sexual  implications, 
woefully  lacking  in  dramatic  intent.  It's  strictly  for  the  action, 
adult  crowd,  the  kind  of  crowd  that  vron't  be  overly  critical 
with  the  telegraphed  ending.  A city  lad,  lean  and  hand- 
some Michel  Bardinet,  arrives  on  the  family  farm  (principal 
crop  comes  from  vast  vineyards)  and  strikes  a rather  imper- 
sonal relationship  with  the  maid-of-all-work,  relatively 
wholesome  Yane  Barry,  and  matters  wend  a routine  way 
until  the  new  arrival  happens  to  meet  a nearby  farmer's 
daughter,  the  much  physically  endowed  Patricia  Karim,  who 
beckons  the  chap  into  a life  of  easy  virtue,  particularly  on 
the  windswept,  lonely  beaches  nearby.  Of  course,  our 
heroine  isn’t  going  to  take  such  goings-on  meekly;  she  gives 
chase  to  the  luring  lovely  (there's  a lively  tussle  indeed  on 
the  beach),  severely  chastises  her  for  her  evil-intended 
action.  Louis  Felix's  direction  isn't  particularly  distinguished, 
nor  is  the  script — credited  to  Paule  Delsol  and  Gilles  Siry — 
1 \ anything  to  write  home  about.  Lola  Kohn  produced,  the  at- 

y traction  distributed  in  the  U.S.  through  Ajay  Films  in  the  New 

York  area,  and  Manhattan  Films  International  releasing  on 
the  West  Coast. 

Patricia  Karim,  Yane  Barry,  Michel  Bardinet, 

Claude  Sainlouis,  Janine  Massina. 

Girl  Fever  A 

General  Screen  Corp.  72  Minutes  Rel.  July  '61 

Producer  Sherman  Price  attempts  a musical  novelty  here 
and  he’s  embellished  it  with  Pathe  Color.  Only  those  ad- 
dicted to  strictly  adult  entertainment  will  find  much  to  write 
home  about.  It's  questionable,  too,  if  selected  situations, 
particularly  the  downtown  first-runs,  will  want  to  slot  the 
attraction  in  for  prime  playing  time,  since  it  doesn't,  by  any 
stretch  of  the  charitable  imagination,  approach  major  league 
calibre.  Its  rather  flimsy  central  theme  tells  of  a Broadway 
producer  seeking  talent  for  a new  show.  He  travels,  in 
quick  succession,  to  key  global  points,  along  the  way  cast- 
ing his  knowledgeable  eyes  on  George  Camarinos  III,  Choo- 
Choo  Collins  and  Danielle  Clary,  The  music  and  the  sight- 
and-sound  gags  dominate  the  narrative,  such  as  it  is,  the 
camera  lingering  on  gals,  gals,  gals.  Since  running  time  is 
just  12  minutes  over  an  hour,  it  will  be  necessary  to  back 
the  feature  with  either  a companion  feature  or  short  sub- 
jects, and,  in  the  latter  classification,  travelogues  and  other 
conventional  topics  will  probably  bore  the  audience  for 
which  this  exploitation  release  is  most  obviously  intended. 
Choo-Choo  Collins  is  astonishingly  beaming  with  pulchritude 
Don't  by  any  means,  book  it  for  the  Saturday  kiddy  matinee! 

Count  Gregory,  George  Camarinos  III,  Choo-Choo 
Collins,  Danielle  Clary. 

The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  stan  dard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  laHer,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2572  BOXOFFICE  BookinGuide  Oct.  23,  1961  2571 


I 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


THE  STORY:  "King  ol  Kings"  (MGM) 

Set  in  Palestine,  the  story  in  "King  of  Kings"  has  for  its 
central  figures  Jews  and  Romans.  The  first  intent  on  regain- 
ing their  hard-fought  battle  for  freedom  under  Barabbas,  the 
underground  leader  of  the  Jewish  rebellion,  whose  aim  is  to 
overthrow  the  Roman  tyrants  through  blood  and  sword.  How- 
ever, it  is  Jesus  who  proves  more  upsetting  to  the  Romans 
vrith  teachings  of  brotherhood  of  man,  and  in  the  end 
Barabbas  is  spared  and  Jesus  is  crucified.  Highlights  of  the 
photoplay  include  the  dance  of  Salome,  the  staging  of  the 
Sermon  on  the  Mount,  the  battle  scene  as  Barabbas  and  the 
Jews  are  crushed  by  the  Roman  soldiers  when  they  attempt 
a rebellion  against  them,  and  the  tremendous  effect  of  the 
crucifixion.  In  addition,  there  are  memorable  insights  into  the 
characters  of  Judas,  John  the  Baptist,  Pilate  and  the  child- 
like Salome,  all  herein  presented  in  a manner  somewhat 
different  than  the  conventional  story. 

EXPLOITIPS: 

Indicated  are  special  showings  for  ministers,  priests, 
rabbis  and  other  religious  groups.  Exploit  the  marquee- 
mighty  cast,  and  the  visual  scope  of  the  production  lensed  in 
Technicolor's  70mm  Super-Technirama.  Decorations  could 
include  travel  posters  of  the  Holy  Land. 

CATCHLINES: 

The  Magnificent  Story  of  the  Life  of  Christ  . . . Reverently 
and  Beautifully  Brought  to  the  Screen. 

THE  STORY:  "Town  Without  Pity"  (UA) 

In  a small  German  town,  four  off-duty  GIs,  Richard  Jaeckel, 

Robert  Blake,  Frank  Sutton  and  Mai  Sondock,  watch  teenage  ^ 

Christine  Kaufmann  and  her  boy  friend,  Gerhard  Lippert,  ' 

making  love  and  then  quarreling.  When  Christine  starts  to 
dress  after  a swim,  the  boys  attack  her  but  the  remorseful 
Blake  leaves  his  shirt  to  cover  her.  The  four  ore  picked  up 
and  the  Burgermeister  and  Christine's  father  insist  that  the 
Array  prosecute  the  men  and  demand  the  death  penalty.  Kirk 
Douglas,  who  is  named  defense  attorney,  determines  to  do 
everything  in  his  power  to  save  the  lives  of  the  four  men  and, 
to  that  end,  he  wants  to  put  Christine  on  the  stand  to  prove 
that  she  deliberately  excited  the  soldiers.  Christine  collapses 
on  the  stand  and  is  unable  to  complete  her  testimony.  The 
men  are  found  guilty  but  receive  long  prison  terms.  Both 
Douglas  and  Christine  are  shunned  by  the  German  towns- 
people and  the  girl  finally  commits  suicide 
EXPLOITIPS: 

Play  up  Kirk  Douglas  as  the  star  of  "Spartacus,"  currently 
playing  throughout  the  U.S.,  in  a contrasting  role.  Use  ample 
stills  of  lovely  Christine  Kaufmann  in  her  bikini  bathing  suit 
and  arrange  for  bookshop  displays  of  Manfred  Gregor's  just- 
published  book,  "The  Verdict,"  on  which  the  film  is  based. 
CATCHLINES: 

Shocking,  Startling  and  All  of  It  True  . . . The  Story  of 
What  Four  Men  Did  to  a Girl — And  What  the  Town  Did  to 
Them. 

THE  STORY:  "The  Red  Cloak"  (Sefo  Film) 

In  the  year  1500,  Capt.  Bruce  Cabot  has  imposed  unjust 
taxes  in  the  name  of  the  government  in  Pisa.  A caravan 
carrying  a large  sum  of  gold  destined  by  a banker  for  tax 
payment  is  robbed  by  Cabot's  men  posing  as  bandits.  Still 
later,  Cabot's  men  kill  the  banker,  dumping  his  body  on  the 
palace  steps;  Fausto  Tozzi,  a cavalier,  and  his  friend, 
Domenico  Modugno,  are  first  to  see  the  body.  Tozzi,  meet- 
ing Patricia  Medina,  daughter  of  the  Captain  of  the  People 
and  betrothed  to  Cabot,  persuades  her  to  sit  for  his  paint- 
ings. In  the  meantime,  a mysterious  masked  man  has  ap- 
peared in  the  city,  routing  Cabot's  bandits  at  strategic 
points.  He  wears  a red  cloak  and  leaves  his  victims  with  Sur 

a piece  of  red  material  fixed  by  a dagger.  The  Red  Cloak 
is  Tozzi,  in  reality  son  of  the  aforementioned  banker.  At  the 
engagement  party  for  Patricia  and  Cabot,  Tozzi  is 
dramatically  unmasked  and  sentenced  to  death.  Patricia, 
realizing  her  love  for  Tozzi,  gets  help  from  the  Grand  Duke; 
in  the  ensuing  battle  to  rescue  Tozzi,  the  Red  Cloak  man 
encounters  Cabot  in  a duel  to  the  death  atop  the  famous 
leaning  tower.  Cabot  is  killed  and  Patricia  weds  Tozzi. 
EXPLOITIPS: 

Tie  up  with  record  stores  and  the  like  for  a reprise  of  the 
Modugno  hit,  "Volare,"  a top  tune  of  a few  years  ago. 

CATCHLINES: 

The  Mark  of  the  Red  Cloak — a Slashing  Symbol  of  Justice 
in  a Dynamic  Drama  of  Daring  Menl 

THE  STORY:  "The  Head"  (Trans-Lux) 

Horst  Frank,  a surgeon  fanatically  devoted  to  medical  re- 
search, becomes  possessed  with  the  idea  of  human  experi- 

mentation when  he  meets  Professor  Michel  Simon  and  learns 
of  his  "Serum-Z"  which  can  be  used  to  keep  severed  parts  o: 
the  human  body  alive.  Frank  decapitates  Simon,  and  keeps 
his  head  alive  with  the  aid  of  the  serum  and  an  ingeniously 
constructed  machine.  In  his  mad  search  for  subjects,  he 
seizes  upon  beautiful  but  crippled  Karin  Kernke  on  whom 
he  performs  an  operation  which  allows  him  to  attach  her 
head  to  the  body  of  a young  dcmcer.  Karin  is  attracted  to 
Morel  dancer's  former  boyfriend  who  becomes  suspicious  of  /ir 

OD.  the  weird  goings-on.  Frank  tries  to  kill  them  both,  but  the  if 

police  track  him  down  and  he  is  killed  during  his  exciting 
flight. 

EXPLOITIPS: 

Hang  weird  masks  in  the  lobby,  Hire  man  in  macabre  cos- 
tume and  head  mask  to  roam  streets  with  theatre  and  film 
credits.  DARE  patrons  to  see  the  film;  advertise  that  a nurse 
and  ambulance  will  be  standing  by  for  those  who  can't  take 
it. 

CATCHLINES: 

Did  Her  Body  Belong  to  Some  Other  Woman?  ...  A 
Warped  Surgeon  Uses  Human  Bodies  for  His  Criminal 
Operations  . . . What  Was  the  Strange  Serum-Z  And  Its 
Effect  on  Two  Beautiful  Women? 

THE  STORY:  "Girl  Fever"  (General) 

Searching  for  talent  to  appear  in  his  new  Broadway  stage 
musical.  Count  Gregory  is  forced  to  fly  around  the  world  to 
find  a big  star.  Egypt,  Italy,  Japan,  France  and  Spain  are 
some  of  the  expected  scenes  of  his  scouting  journey.  In 
search  of  feminine  pulchritude,  he  gets  "trapped"  in  a harem, 
holds  up  a stage  coach,  and  even  runs  smack  bang  into  a 
den  of  Apaches  in  a Parisian  underground  cafe.  Among  the 
people  he  meets  are  singing  stars  George  Camarinos  III, 
Choo-Choo  Collins,  and,  direct  from  the  Moulin  Rouge  in 
Paris,  Danielle  Clary. 

EXPLOITIPS: 

Sell  this  as  strictly  a novelty  attraction,  concentrating  on 
the  adult  entertainers  that  appear  in  seeming  profusion. 
Contact  local  model  agencies  for  statuesque  gals  to  "dec- 
orate" your  lobby  opening  night  and  also  to  spread  the 
word,  via  suitably  decorated  posters,  in  the  downtown 
sections. 

CATCHLINES: 

It's  the  Spiciest  Adult  Musical  You'll  Ever  See  ...  In 
Sizzling  Color  by  Pathe. 

THE  STORY:  "Heat  of  the  Summer"  (AjoY/Manhattan) 

Michel  Bardinet  arrives  from  the  city  to  take  over  a vine- 
yard which  he  has  inherited  on  the  death  of  his  grandfather. 

He  is  met  by  Yane  Barry,  an  attractive  young  blonde  who  is 
employed  by  the  family  as  a maid-of-all-work.  Although 
they  are  the  only  persons  living  on  the  farm,  their  relation- 
ship is  impersonal.  However,  Yane  has  taken  a liking  to 
young  Bardinet  and  coaches  him  on  the  work  of  running  the 
vineyard,  hoping  that  he  will  want  to  settle  there  per- 
manently. They  visit  a neighboring  farm  to  purchase  a 
horse  they  need  for  ploughing,  where  Bardinet  catches  the 
eye  of  the  farmer's  daughter,  Patricia  Karim,  a buxom  red- 
haired  beauty  Patricia  likes  Bardinet'e  city  clothes,  his 
snappy  sports  car  and  his  lean  looks.  She  visits  him  and 
forms  an  intimate  acquaintance,  culminating  with  frequent 
visits  to  a nearby  deserted  beach.  Yane  can  see  that  she  is 
losing  Bardinet  and  does  her  utmost  to  keep  him  interested 
in  the  vineyard,  whilst  Patricia  persuades  him  to  sell  it  and 
leave  with  her  for  the  city,  Bardinet  has  come  to  his  senses, 
for  he  decides  to  stay  with  the  vineyard  and  Yane.  As  for 
Patricia,  the  heat  of  the  summer  is  over. 

EXPLOITIPS:  ( 

— Conduct  a look-alike  competition  on  stage  in  conventional  ' 

theatre,  in  concession  building  at  drive-ins, 

CATCHLINES; 

The  Bold  and  Secret  Passions  of  Youthl  ...  A Daring  Study 
of  Intimacy. 

BOXOFFICE  BookinGuide  Oct.  23.  1961 


TTC*  C?T7T}\7Tf*r  Listed  herewith,  alphabetically  by  companies,  are  all  of  the  feature  pictures 
li  MuXl  Y XUu  reviewed  in  BOXOFFICE  from  January  1 through  September  30,  1961.  This  is 

designed  os  a further  convenience  for  Picture  Guide  users,  the  page  numbers  being  the  key  to  reviews  kept 
therein.  Between  quarters.  Review  Digest  pages  serve  as  a cumulative  P.  G.  index  for  feature  pictures. 


expa 

ftcy 


P.G. 

Page 

P.G. 

Page 

Prisoners  of  the  Congo 

Sins  of  Youth  (Janus)  

.2504 

(Atlantis)  

.2508 

Sun  Lovers  Holiday 

Question  7 

(Astor)  

.2558 

(de  Rochemont)  

.2516 

Teacher  and  the  Miracle, 

Rebellion  in  Cuba  (IFD)  

Respectful  Prostitute,  The 

.2551 

The  (President)  

Three  Blondes  in  His  Life 

.2515 

(Times)  

.2564 

(Cinema  Assoc.)  

.2534 

Rocket  Attack,  U.S.A. 

Truth,  The  (Kingsley)  

.2548 

(Exp'oit-Brenner)  

Rommel's  Treasure 

.2511 

Tunes  of  Glory  (Lopert)  

Two-Way  Stretch 

.2493 

(Medallion)  

.2557 

(Show  Corp)  

.2501 

Ruffians,  The  (Ellis)  

.2564 

Unstoppable  Man,  The 

Sand  Castle,  The 

(Sutton)  

.2553 

(de  Rochemont)  

.2558 

Watch  Your  Stern 

Saturday  Night  and  Sunday 

(Magno)  

.2515 

Morning  (Cont'l)  

.2515 

Young  Love  (Exclusive)  

.2518 

Shadows  (Lion  Int'l)  

.2516 

Young  One,  The 

Sins  of  Mona  Kent,  The 
(Astor)  

.2547 

(Valiant-Vitalite)  

.2497 

F oreign-Language 


Date  Reviewed 

Antigone  (Norma) 

Greek  Sep  25 

Ashes  and  Diamonds  (Janus) 

Polish  Sep  4 

Attanasio  (Casolaro- 

Giglio)  Italian  Jul  24 

Ballad  of  a Soldier 

(Kingsley)  Russian  Jan  30 

Beau  Serge  (UMPO) 

French  Sep  25 

Big  Deal  (on  Madonna  St.) 

(UMPO)  Italian  Jan  30 

Breathless  (F-A-W) 

French  Mar  6 

Bridge,  The  (AA) 

German  May  22 

Cheaters,  The  (Cont'l) 

French  Jul  10 

Colt,  The  (Artkino) 

Russian  Aug  7 

Cow  and  I,  The  (Zenith) 

French  Jul  31 

Fate  of  a Man  (UA) 

Russian  Aug  28 

Fidelio  (Brandon) 

German  Jun  26 

Frantic  (Times)  French  ....Aug  28 

General  della  Rovere 

(Cont'l)  Italian  Jan  9 

Girl  of  the  Moors,  The 


Macario  (Azteca) 

Spanish  Apr  3 

Moussitsa  (GMP)  Greek  ....Jun  5 

Mumu  (Artkino)  Russian  ....Jul  31 
Naked  in  the  Night  (Gotham) 

German  July  31 

Neopolitan  Carousel 

(Lux-Jacon)  Italian  Aug  7 

Rice  (Cavalcade) 

Japanese  Sep  18 

Rikisha  Man,  The  (Cory) 

Japanese  May  8 

Road  to  Eternity  (Beverly) 

Japanese  Feb  27 

Rocco  and  His  Brothers 

(Astor)  Italian  Jul  17 

Rules  of  the  Game 

(Janus)  French  Apr  17 

Scampolo  (Baker) 

German  Jul  10 

Secrets  of  Women  (Janus) 

Swedish  

Spessart  Inn,  The 


Will) 


Date  Reviewed 


jim-\ 
lens,  1 


Stefanie  (Bakros) 

German  

288  Stournara  St.  (Atlantic) 

Greek  Feb  27 

Taiga  (Bakros)  German  ....Jul  17 
They  Were  Ten  (Schwartz- 


Strdv 

•n  r 


QUARTERLY 

INDEX 


TO 


PICTURE  GUIDE  REVIEWS 


First,  Second  and  j q«  j 
Third  Quarters  AaOi 


January 

Through  September 


Allied 

Artists 

P.G.  Page 

P.G.  Page 

Angel  Baby  

2524 

Look  in  Any  Window 

2513 

Armored  Command 

2549 

Operation  Eichmann 

2509 

Brainwashed  

2543 

Serengeti 

David  and  Goliath  .. 

2528 

(Shall  Not  Die)  

2522 

Dondi  

2499 

Time  Bomb  

. .2542 

King  of  the  Roaring  20's  2540 

Unfaithfuls,  The  

2492 

American  International 


Alakazam  the  Great  

2546 

Kongo  

2507 

Beware  of  Children  

2531 

Master  of  the  World  

2525 

Black  Sunday  

2504 

Operation  Camel  

2554 

Hand,  The  

2515 

Pit  and  the  Pendulum  .... 

2552 

House  of  Fright  

2530 

Portrait  of  a Sinner  

2522 

Buena  Vista 


.Sep 

18 

Absent-Minded 

One  Dalmatians  

2497 

Professor,  The  

2506 

Nikki,  Wild  Dog 

Mar 

27 

Greyfriors  Bobby  

2556 

of  the  North  

2536 

One  Hundred  and 

Parent  Trap,  The  

2523 

.Jun 

19 

Columbia 


(Casino)  German  

...Sep  4 

Sachson)  Hebrew  

...  Jul  3 

Grouch,  The  (GMP) 

Torno!  (Casolaro-Giglio) 

Greek  

..Jul  31 

Italian  

.Jun  26 

Carthage  in  Flames  

2495 

Passport  to  China  

...2509 

La  Dolce  Vita  (Astor) 

Two  Women  (Embassy) 

lum  V 

1 Cry  for  Happy  

2494 

Pepe  

...2492 

Italian  

.Apr  24 

Italian  

Jun  19 

Devil  at  4 O'Clock, 

Queen  of  the  Pirates  

...2561 

L'Avventura  (Janus) 

Unknown  Woman  (GMP) 

- 

The  

2564 

Raisin  in  the  Sun,  A 

...2516 

Italian  

..Jun  5 

Greek  

..Jul  31 

Five  Golden  Hours  

2531 

Scream  of  Fear  

...2551 

Lisa,  Tosco  of  Athens 

Unmarried  Mothers  (President) 

Gidget  Goes  Hawaiian 

2533 

Stop  Me  Before  1 Ki  1 

...2536 

(Hellenic)  Greek  

Jul  31 

Swedish  

Mar  13 

Guns  of  Navarone,  The 

2533 

Sword  of 

Love  and  the  Frenchwoman 

Violent  Summer  (F-A-W) 

Homicidal  

2539 

Sherwood  Forest  

...2494 

(Kingsley)  French  

..Apr  3 

Italian  

...Jul  3 

Loss  of  Innocence  

2549 

Terror  of  the  Tongs,  The 

...2514 

Love  Game,  The  (F-A-W) 

White  Nights  (UMPO) 

Mad  Dog  Coll  

2524 

Two  Rode  Together  

...2538 

French  

.Feb  13 

Italian  

.Jul  24 

Mein  Kampf  

2518 

Underworld,  U.S.A 

...2505 

Modigliani  of  Montparnasse 

Wild  Love  (Ellis) 

Most  Dangerous 

Warrior  Empress,  The  

...2527 

(Cont'l)  French  

.Mar  6 

Italian  

Moy  1 

Man  Alive  

2538 

4 


1 


Metro-Goldwyn-Mayer 

Universal-International 

P.G. 

Page 

P.G. 

Page 

P.G. 

Page 

P.G. 

Page 

Ado  

.2550 

Invasion  Quartet  

.2556 

Blast  of  Silence  

.2516 

Sergeant  Was  a Lady, 

.2552 

Come  Sepfember  

.2544 

The  

.2561 

Lost  Continent  

.2518 

Morgan  the  Pirate  

.2535 

Curse  of  the  Werewolf, 

Shadow  of  the  Cat,  The  .... 

.2521 

Bridge  to  the  Sun  

.2554 

Ring  of  Fire  

.2519 

The  

.2521 

Steel  Claw,  The  

.2525 

2508 

Spcrfit  ftf  Montp 

.2550 

Last  Sunset,  The  

.2532 

Tammy  Tell  Me  True  

.2539 

Go  Noked  in  the  World  .... 

.2495 

Secret  Partner,  The  

.2511 

Pharaoh's  Woman,  The  .... 

.2520 

Tomboy  and  the  Champ  .... 

.2498 

Gorgo  

.2498 

Thief  of  Baghdad  

.2543 

Posse  From  Hell  

.2511 

Trouble  in  the  Sky  

.2541 

Green  Helmet,  The  

.2540 

Thunder  of  Drums,  A 

.2557 

Romanoff  and  Juliet  

.2524 

Wings  of  Chance  

.2508 

Honeymoon  Machine, 

Two  Loves  

.2525 

Secret  Ways,  The  

.2513 

The  

.2546 

Warner  Bros. 

Paramount 

Bimbo  the  Great  

.2520 

Parrish  

.2510 

All  in  0 Night's  Work  

.2514 

Goldfish  Bowl  

.2534 

Claudelle  Inglish  

.2558 

Portrait  of  a Mobster  

.2515 

Blood  and  Roses  

.2560 

Man-Trap  

.2562 

Fabulous  World  of 

Sins  of  Rachel  Cade,  The  .. 

.2505 

Blueprint  for  Robbery  

.2496 

On  the  Double  

.2527 

Jules  Verne  

.2520 

Splendor  in  the  Grass  

7560 

Foxhole  in  Cairo  

.2498 

One-Eyed  Jacks  

.2514 

Fanny  

.2542 

White  Warrior  

.2500 

Ladies  Man,  The  

.2533 

Pleasure  of  His 

Fever  in  the  Blood,  A 

.2496 

World  by  Night  

.2553 

Love  in  a 

Compony,  The  

.2519 

Gold  of  the  Seven  Saints  .. 

.2500 

20th 

Century-Fox 

<JhelI 

Misc.  and  English-Dubbed 

All  Hands  on  Deck  

.2516 

Millionairess,  The  

.2502 

After  Mein  Kampf 

Girl  in  Room  13,  The 

Battle  at  Bloody  Beach  

.2545 

Misty  

.2537 

(Brenner)  

.2552 

(Astor)  

.2542 

Big  Gamble,  The  

.2556 

Return  to  Peyton  Place  

.2522 

Amazing  Mr.  Callaghan 

Girls  on  the  Run  (Astor)  .. 

.2563 

Big  Show,  The  

.2528 

Right  Approach,  The  

.2526 

(Atlantis)  

.2509 

Great  War,  The  (Lopert)  .. 

..2560 

Canadians,  The  

.2512 

Sanctuary  

.2506 

Anatomy  of  a Psycho 

Hippodrome  (Cont'l)  

.2513 

Circle  of  Deception  

.2497 

Silent  Call,  The  

.2539 

(Unitel)  

2562 

Hitler's  Executioners 

Days  of  Thrills 

Sniper's  Ridge  

.2502 

2548 

fVnlinnf-Vitnlitp)  

..2535 

ond  Laughter  

.2512 

Snow  White  and 

Another  Sky  (Harrison)  .... 

.2496 

Home  Is  the  Hero 

Desert  Attack  

.2491 

the  Three  Stooges  

.2530 

Atlas  (Filmgroup)  

.2541 

(Show  Corp)  

..2499 

Ferry  to  Hong  Kong  

.2526 

Tess  of  the 

Behind  the  Mask 

It  Takes  a Thief 

Fiercest  Heart,  The  

.2516 

Storm  Country  

.2493 

2517 

(Valiant-Vitalite)  

.2503 

Francis  of  Assisi  

.2548 

Trapp  Family,  The  

.2510 

Bernadette  of  Lourdes 

King  in  Shadow 

Goddess  of  Love,  The  

.2491 

20,000  Eyes  

.2544 

2517 

(Exclusive)  

.2536 

Little  Shepherd  of  Kingdom 

Upstairs  and  Downstairs  .... 

.2545 

Beyond  All  Limits 

Last  Rebel,  The 

Come,  The  

.2537 

Voyage  to  Bottom  of  Sea  .. 

.2540 

2526 

(Sterling  World)  

.2561 

Long  Rope,  The  

.2502 

Wild  in  the  Country  

.2537 

Carry  On,  Constable 

League  of  Gentlemen,  The 

Marines,  Let's  Go  

.2554 

(Governor)  

.2494 

(Kingsley)  

.2505 

Code  of  Silence 

Lisette  (Medallion)  

..2563 

(Sterling  World)  

.2491 

Little  Angel 

Cold  Wind  in  August 

(K.  Gordon  Murray)  

.2493 

(Aidart)  

.2550 

Mailbag  Robbery  (Tudor)  .. 

.2512 

Creature  From  the  Haunted 

Make  Mine  Mink 

United 

Artists 

Sea  (Filmgroup)  

.2549 

(Cont'l)  

.2492 

Cry  Freedom  (Parallel)  

.2521 

Mon  in  the  Moon 

Day  the  Sky  Exploded, 

(Trans-Lux)  

.2541 

By  Love  Possessed  

.2534 

Mory  Had  a Little  

.2546 

The  (Excelsior)  

.2559 

Mania  (Valiant-Vitalite)  .. 

.2501 

Cat  Burglar,  The  

.2551 

Matter  of  Morals,  A 

.2532 

Dead  One,  The 

Mark  of  the  Devil  (RCIP)  .. 

.2503 

Doctor  Blood's  Coffin  

.2527 

Minotaur,  The  

.2523 

(Mardi  Gras)  

..2515 

Mighty  Crusaders,  The 

Explosive  Generation, 

Misfits^  The 

2500 

(Folconl  

.2504 

The  

.2562 

Naked  Edge,  The  

..2543 

(Pathe-America)  

.2535 

More  Deadly  Than  the  Male 

Five  Guns  to  Tombstone  .... 

.2507 

Operation  Bottleneck  

..2510  C 

i.  Dentist  in  the  Chair 

(Schoenfeld)  

..2499 

Flight  That  Disappeared, 

Police  Dog  Story  

..2501  ^ 

(Ajay)  

..2547 

Naked  Road,  The  (Zison)  .. 

.2545 

The  

.2563 

Revolt  of  the  Slaves  

.2529 

Devil's  Commandment,  The 

Nature  Girl  and  the  Slaver 

Frontier  Uprising  

.2507 

Snake  Woman  The 

2528 

(RCIP) 

2503 

(UPRO)  

..2519 

Gambler  Wore  a Gun, 

Teenage  Millionaire  

.2555 

Fast  Set,  The  (Audubon)  .. 

.2557 

Never  Take  Candy  From  a 

The  

.2523 

Three  on  a Spree  

..2559 

Follow  a Star 

Stronger  (Omat)  

..2553 

Goodbye  Again  

..2544 

When  the  Clock  Strikes 

.2532 

(Rank-Zenith)  

.2538 

One  Plus  One  (Selected)  .. 

.2555 

Gun  Fight  

.2529 

You  Have  to  Run  Fast  

.2547 

French  Mistress,  A 

Pirate  and  the  Slave  Girl 

Hoodlum  Priest,  The  

..2506 

Young  Doctors,  The  

.2555 

(F-A-W)  

..2495 

(Crest)  

..2559 

Lost  Time  1 Saw 

Young  Savages,  The  

..2517 

Get  Outta  Town 

Primitive  Paradise 

Archie,  The  

.2529 

(Sterling  World)  

.2531 

(Excelsior)  

..2530 

3 


2 


RATES:  20c  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


HELP  WANTED 


Representative  Wanted:  To  sell  adver- 
tising in  theatre  outdoor  frame  service. 
Protected  territory.  Write  or  -wire:  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 

MANAGER  for  large  Kansas  City  drive- 
in,  year  round  job,  no  buying  or  booking. 
Must  be  able  to  supervise  maintenance 
and  handle  help.  Send  outline  of  ex- 
perience and  a recent  snapshot.  Boxoffice 

Manager  wanted  for  large  neighbor- 
hood, first  run  theatre.  Experienced,  am- 
bitious. State  all  in  first  letter  including 
background,  references,  etc.  Boxoffice 
9359. 

Wanted:  Projectionist,  manager  and 

sound.  Three  in  one.  Non-union.  Boxoffice 
9368. 


POSITIONS  WANTED 


Projectionist:  15  years  experience  in 

all  phases,  conventional  and  drive-in 
operation,  desires  permanent  employment. 
Single,  reliable,  sober  and  dependable. 
Good  references.  Contact  Richard  F.  Nel- 
son, 2401  Winchester  Avenue,  Ashland, 
Kentucky.  

Manager  or  Lessee  wants  small  town 
location  in  California.  25  years  experience, 
married.  Must  leave  northern  states  due 
to  child’s  health.  Require  60  days  notice 
on  present  contract.  Boxoffice  9369. 

Manager  knows  theatre  operation,  ex- 
ploitation, promotional,  instilled  aggres- 
sive  showmanship.  Boxoffice  9367. 

Husband  and  wife,  owners  of  two  drive- 
in  theatres  closed  for  the  season,  10  years 
experience  in  all  phases  of  management, 
etc.  desire  work.  Florida  preferred.  John 
DeAngelis,  Rt.  5,  Box  110,  Grafton  Drive- 
In  Thecrtre,  Grafton,  W.  Va. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  <S  RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.!  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Nowl  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


BUY!SELL!TRADE! 


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CKdRIDG  HOUSf 


EQUIPMENT  WANTED 

Wanted:  Used  theatre  booth  equipment. 
We  dismantle.  Leon  Jarodsky,  Paris, 

Illinois. 

Wanted:  Used  theatre  equipment.  Will 
dismantle.  Frank  Rogers,  1122  Winton 
Ave.,  Speedway,  Indiana. 


GENERAL  EQUIPMENT— USED 
LAMPS,  MECHANISM,  LENSES,  FILM 
CABINETS,  REEL  TICKET  REGISTERS, 
TICKET  REGISTERS,  MOVEMENTS,  Re- 
PAIRED,  LOANERS  FURNISHED,  RE- 
PAIRED. Write  or  call  Gardner  Theatre 
Service,  Inc.,  2831  N.  Clark  St.,  Chicago 
14,  Illinois.  Phone  BU  1-0591  and  BU 
1-0592. 


AUTOMA'nC  CHANGEOVERS,  WEAVER, 

STRONG  Zipper  or  Thide  (less  switch). 
Pair  $24.95;  2000'  Film  Cabinets  6,  8, 
10/12  section.  New  Sternmade,  per  sec. 
$1.95;  16"  Simplex  magazines  top  or 

lower  $4.95.  S.O.S.,  602  W.  52nd,  New 
York  19. 


For  Sale  real  cheap,  theatre  seats. 
Contact  A1  Boos,  City  Manager,  Durwood 
Theatres,  Inc,,  Electric  Theatre  Bldg.,  St. 
Joseph,  Mo. 

Theatre  closed,  Quinlan,  Texas.  Com- 
plete booth  equipment.  Simplex  E7,  Bal- 
lantyne  sound  with  speaker  $250.  Crest 
Theatre,  Seagoville,  Texas. 

LIKE  NEW:  Practically  all  equipment 
for  complete  drive-in  theatre  operation, 
including  135  amp.  Ashcraft  lamps,  pro- 
jectors and  rectifiers.  RCA  sound  system, 
all  projection  and  concession  equipment, 
display  signs,  and  other  items.  No  mail 
answered-.  If  interested,  come  and  see  for 
yourself  and  save  a lot  of  money.  Hines 
Theatre,  Portland,  Indiana. 

SENSATIONAL  SAVINGS!  Tushinsky 
Anamorphics,  $125  pair;  Brenkert  Inter- 
mittents,  new,  $69.50;  RCA  MI-9030  sound- 
heads,  new,  $575  pair;  Magnarc  lamp- 
houses,  excellent,  $395  pair;  Thousand 
values.  Star  Cinema  Supply,  621  West 

55th  Street,  New  York  19. 

Like  New  Simplex  E7  Projectors  with 
Simplex  Sound,  heavy  duty  bases.  Sim- 
plex Ikw  lamps,  3 phase  rectifiers,  lens, 
rewind  table.  Complete  booth,  $3,450.  Con- 
tact Tom  Wigley,  4302  West  17th  Street, 

Lubbock,  Texas. 

For  Sale:  Complete  Brinkhart  projection 
equipment  with  RCA  sound.  Anyone  inter- 
ested please  contact  Chas.  A.  H.  Brooks 
of  Ashland,  Maine. 


GENERAL  EQUIPMENT— NEW 

LONG  LASTING  MASONITE  MARQUEE 
LETTERS,  fits  all  signs.  Sample  free.  Black 
or  red.  4"— 40c;  8"— 60c;  1(5"— 75c;  12"— 
$1.00;  14"— $1.50;  16"— $1.75;  17"— $2.00; 
24" — $3.00  (10%  discount  100  letters,  or 
over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  York  19. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1. 
Ohio. 

Drive-In  Theatre  Tickets!  100,000  1x2  " 
special  printed  roll  tickets,  $37.95.  Send 
for  samples  of  our  special  printed  stub 
rod  tickets  for  drive-ins.  Safe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 


BUSINESS  STIMULATORS 
Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 

Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used-  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N,  Y 

HAND  OUT  "ANIMATED"  MIDGET 
CHRISTMAS  CARDS  expressing  greetings 
of  the  season  and  plugging  HOLIDAY 
PROGRAMS.  Guaranteed  to  create  un- 
usual interest.  500 — $20.00,  1,000 — $30.00 

(Theatre  and  Mgrs.  name  imprinted) 
SAMPLE  FREE.  Order  now  or  before  Nov. 
15.  Longhorn  Card  Co.,  Box  733,  Botes- 
ville.  Ark. 


THEATRES  FOR  SALE 


West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 

Modern  Theatre,  glass  front,  built  1949, 
500  American  seats,  air-conditioned,  Ab- 
ingdon, Illinois.  Sacrifice  price.  Write 
Warren  Pirtle,  Jerseyville,  Illinois. 

North  theatre,  Danville,  Virginia.  Built 
and  opened  in  1947.  609  seats,  parking 
lot  adjoining  theatre.  Owner  Leonard  Lea, 
Danville,  Virginia. 

For  Sale:  Mid-Atlantic  resort  area,  300- 
seat  indoor  all  masonry,  year  'round  op- 
eration. Completely  redecorated  recently, 
modern  vending  machines,  furnished  car- 
peted lobby,  long-term  attractive  (rent 
10  per  cent  of  gross)  lease.  Also,  300-car 
drive-in  with  present  gross  of  $40,000  for 
14  week  full-time  and  weekend  spring 
and  fall  operation.  Completely  equipped 
snack  bar,  12  acres  in  center  of  county. 
Finest  RCA,  Century,  Ashcraft  equipment. 
Nearest  competition  30  miles.  Needs  no 
repairs  or  paint.  Blacktopped  grounds, 
screen  just  painted.  Only  two  theatres  in 
county.  Within  an  hour's  drive  of  2 of 
the  largest  cities  on  east  coast.  Also  avail- 
able, owners  redwood  rambler,  air-con- 
ditioned, wall-to-wall  carpeting,  swimming 
pool,  fireplace.  Operator  of  these  two 
theatres  can  net  25  to  30  thousand  per 
year.  Complete  package,  $125,000.  Price 
low  but  firm.  Buyer  must  have  some  cash. 
Genuine  and  rare  opportunity.  Boxoffice 
9371. 

Idaho  Drive-In  Theatre.  Family  opera- 
tion. Owner  says  1960  income  $30,142. 
Real  estate  included  for  $45,000,  29% 
down.  Theatre  Exchange  Co.,  5724  S,  E. 
Monroe  St.,  Portland  22,  Oregon. 


THEATRES  FOR  SALE  OR  I£ASE 

420  seat  Center  Theatre,  Marlette, 
Michigan,  fully  equipped.  Also  apart- 
ment. A real  opportunity  here.  ’Write 
Ashmun  Theatres,  Caro,  Michigan. 

For  Lease:  550-seat  theatre  in  In- 

dianapolis, Indiana.  Write  Frank  Rogers, 
1122  'Winton  Avenue,  Speedway,  Indiana. 

765-seat  theatre  in  Indianapolis  neigh- 
borhood area.  Pictures  available  first  sub- 
sequent run  greater  Indianapolis.  Theatre 
is  a good  money  maker.  Selling  because 
of  old  age  and  illness.  William  Rosenthal, 
1133  N.  Meridian,  Indianapolis. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 

Wanted  to  lease:  Drive-in  or  indoor  the- 
atre, with  possible  option  to  buy.  Year 
'round  operation,  town  population  3,000 
or  more.  Family  operation.  Boxoffice  9357. 

Wanted  to  Lease  or  Buy  indoor  theatres, 
metropolitan  areas.  Population  at  least 
75,000.  Contact  William  Berger,  Metro- 
pole  Hotel,  Cincinnati,  Ohio. 

Will  buy  or  lease  small  town  theatre 
with  space  rentals  and  apartments.  Inter- 
ested mostly  in  southwestern  states.  Send 
details  to  Boxoffice  9363. 

Wanted:  To  buy  drive-in  theatre,  350- 
car  capacity  or  larger.  P.  O.  Box  171, 
Saskatoon,  Sask.,  Canada. 

Wont  to  lease  theatre — Central  or  East 
Texas.  Over  20  years  experience,  all 
phases.  Reed  Whatley,  4115  Dumbonton 
Road,  Houston  25,  Texas. 

Wanted  to  buy  or  lease  a modern 
drive-in  theatre  anywhere  in  the  South. 
Box  No.  24,  Dublin,  N.  C. 

Wanted  to  Buy  or  Lease:  Indoor  or 
drive-in  theatre  in  Rockies,  preferably 
Colorado,  Prefer  small  town  with  living 
quarters  on  nremises.  Must  be  grossing  at 
least  $30,000  a year  with  potential  for 
more.  Wide  awake  showman  and  wife 
love  the  west.  Boxoffice  9371. 


FILMS  WANTED 


Silent  Movies  . . . Wanted  . . . Nega- 
tives, prints.  Sherman,  2120  E.  177,  NYC 
7Z 

Want  to  Buy  or  Rent  16mm — 35mm,  2nd 
run  Action  Pictures  in  Color.  'Write: 
George  Boscan,  P.  O.  Box  66,  Maracaibo, 
Venezuela, 

Silent  Films  Wanted:  Highest  prices 

paid.  Also  motion  picture  news  magazines. 
611  North  Fairfax,  Los  Angeles  36,  Calif. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  'WE  9-4519 
Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 

SEAT  RENOVATING:  Neat,  fast  reason- 
able,  anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 

8-9481,  Texas  4-2738. 

350  seats  (Ideal  make).  Sacrifice  50c 
each.  In  surprisingly  go(^  condition.  10 
years  old.  Call  516-SU  5-7607  or  write; 
A. IT.,  2075A  Newbridge  Rd.,  Bellmore, 
L.  I.,  N.  Y. 


THEATRES  FOR  LEASE 

Modem  air-conditioned  thecrtre  for  lease. 
650  seats.  Complete  equipment.  Located 
in  Louisiana.  Boxoffice  9370. 


BUSINESS  OPPORTUNITIES 
For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 

S’treet,  Vancouver.  B.  C. 

Opening  for  Bowling  Alley  in  connection 
with  moving  pictures.  Good  location.  Box- 
office  9366. 


INTERMISSION  TAPES 
WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample. 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


POPCORN  MACHINES  _ _ 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


MARQUEE  LETTER  REPAIRING 

Plastic  Weld  will  repair  broken  Plastic 
Marquee  Letters.  National  Theatre  Supply 
or  Plastic  Weld,  Eastland,  Texas. 


Handy  Subscription 
Order  Form 

BOXOmCE: 

825  Van  Brunt  Blvd., 

Kansas  City  24,  Mo. 

Please  enter  my  subscription  to 
BOXOFFICE,  52  issues  per  year 
(13  of  which  contain  The  MODERN 
THEATRE  Section). 

n S3.00  FOR  1 YEAR 

□ S5.00  FOR  2 YEARS 

n S7.00  FOR  3 YEARS 
n Remittance  Enclosed 
n Send  Invoice 


THEATRE 


STREET 


TOWN STATE . . . 


NAME 


POSITION 


BOXOFFICE  ::  October  23,  1961 


IN  ADVERTISING 


THERE  IS  NO 


FOR  GOOET^  ^ 


results: 


EDWARD  H.SEGUIN 

ADVERTISING-PUBLICITY  DIRECTOR 


Balaban  S:  Katz  Corporation 

Executiv'e  Offices 

Chicago  Theatre  Building 
Chicago  i , III. 


Telephone 
RANDOLPH  6-5300 


October  11,  1961 


Mr.  Morris  Schlozman 
Business  Manager 
Box  Office 

825  Van  Brunt  Boulevard 
Kansas  City  2li,  Missouri 

Dear  Mr.  Schlozman: 

Our  ”16  Kiddie  Rides-for  sale”  ad  running  in  your  October  9 
issue  won't  have  to  be  ordered  in  for  a second  time.  The 
action  was  so  fast  on  the  first  ad  it  made  repeat  placement 
unnecessary. 


We  salute  you  on  the  response. 


Sincerely 


ES:kg 


Whether  it  is  something  you  wish  to  SELL  or  BUY — 
BOXOFFICE  presents  your  wants  to  by  far 
the  greatest  industry  audience! 


The  NATIONAL  FILM  WEEKLY 

puniSHCB  w mu  secninh  uiiions 


) 

r 

r 

> 

s 

s 

r 


The  fifth  San  Francisco  Film  Festival  will  open  November  1,  with  32  countries  represented 

by  22  feature  films  and  more  than  40  short  subjects  in  a variety  of  categories.  The  setting 
again  will  be  the  Metro  Theatre  (upper  left).  The  stills  ore  from  three  of  the  entries — "A 

Taste  of  Honey,"  (upper  right)  with  Rita  Tushingham  and  Murray  Melvin,  from  England; 
"Viridiana,"  (lower  left)  with  Silvia  Pinal,  from  Spain,  and  "Girl  With  the  Golden  Eyes," 

with  Francoise  Prevost  (left)  and  Marie  Laforet,  from  France.  Story  on  page  18. 


rCTOBER  30,  1f61 


'Vv'v-*-  T '*  , 

„ ^ • : 


BUILT-IN  SCALE 
ON  PERCENTAGE 
PICTURES  LOOMS 


Page  4 


THE 

COMMMCHEHOS 


...ruthless  plunderers  of 
an  empire-in-the-making! 


JOHN 

WAYNE 

challenges 

the  killer  kingdom 

called 


SMIIMN-INA  BALIN' NEHEMIAH  PERSOFF-LEE  MARI 


CROW 


Cl  Nl  aScOPE 


Produced  by 


PueCedOyMICHAELCURIIZ 


Screenplay  by 


Based  on  the  novel  by  PAUL  1.  WELLMAN 


COLOR  by  DE  LUXE 


Treat  Your  Audience  on  Thanksgiving  to  THE  COMANCHEROSI 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 
JESSE  SHLYEN.  . . .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER  ..  Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Puglication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Rx- 
ecutlve  Editor;  Jesse  Shlyen,  Managing 
Editor:  Moirls  Schlozman.  Business  Man- 
ager; Hugh  Froze,  Field  EMitor;  I.  L. 
Thatcher,  Editor  Tlie  Modem  Theatre 
Section.  Telephone  CHestnut  1-7777. 
Editorial  Offices;  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
M.  Mersereau,  Associate  Publisher  & 
General  Manager:  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11.  ill..  Fiances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Dldier 
and  Jack  Broderick,  Telephone  LOngheach 
1-5284. 

Western  Offices:  EMitorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager.  Tele- 
phone Hollywood  5-1186.  Ekpiipovent  and 
Non-ETlm  Advertising— 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  Wett- 
stein,  manager.  Telephone  DUnkirk  8-2286. 
London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  FTnctiley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  is  in- 
cluded in  the  first  issue  of  each  month. 

.Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  ,1.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Boston;  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cinciiuiati:  EVances  Hanfoid,  UNiverslty 

1- 7180. 

Cleveland:  W.  Ward  Marsh.  Plain  Dealer. 
Columbus:  E’ced  Oestreicher,  62%  W. 
North  Broadway. 

Dallas:  Mable  Guinan,  5927  Winton. 
Denver;  Bmce  Marshall,  2881  S.  Cherry 
Way. 

Des  , Moines:  Pat  Cooney,  2727  49th  St. 
Detro.t:  11.  F.  Reves,  906  Fox  Theatre 
Bldg.,  Woodward  2-1144. 

Hartford:  Allen  M.  Widem,  CH  9-8211. 
Indianapolis:  Norma  Gerafhty,  436  N.  Il- 
linois St. 

Jacksonville;  Robert  Cornwall.  1190  EMge- 
wood  Ave. 

.Memphis:  Null  Adams,  707  Spring  St. 
Miami:  .Martha  Lumraus,  622  N.E.  98  St. 
.Milwaukee:  Wm.  Nicliol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Ckiiide  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker.  911  N.  51st  St. 
Philadelphia:  A1  Zurawski.  The  Bulletin. 
Pittsburgh:  R.  F.  Klingensmllh,  516  Jean- 
ette, Wilklnsburg,  Cllurchill  1-2809. 
Portland,  Ore.:  Arnold  Ma.ks,  Journal. 
Providence;  Wm.  Trambukis,  Loew’s  State. 
St.  Louis:  Joe  & Joan  Poilack,  7335 
Shaftsbury.  University  Oty,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  E'rancLsco;  Dolores  Barusch,  25  Tay- 
lor St.,  Oltdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

In  Canada 

.Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 

Toronto:  2675  Bayview  Ave.,  WlllowdaJe, 
Ont.  W.  Gladish. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
GranvlUe  St.,  Jack  Droy. 

Winnipeg;  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  EMitlon,  $3.00  per  year. 
National  EJditlon,  $7.50. 

OCTOBER  3 0,  1961 

Vol.  80  No.  2 


STRAIGHT-LINE  APPROACH 


HE  GEOMETRIC  theorem  that  “a  straight 
line  is  the  shortest  distance  between  two 
points”  is  being  put  to  practice  by  Marshall 
Fine,  president  of  Allied  States  Ass’n,  in  his 
meetings  with  distributor  general  sales  man- 
agers seeking  to  resolve  differences  arising  from 
certain  sales  policies.  It  is  good  to  note  Mr. 
Fine’s  reference  to  the  discussions  as  “most 
encouraging”  and  that  he  saw  tangible  benefits 
resulting  from  them. 

That  reasoning  can  win  over  rancor  was  borne 
out  in  Mr.  Fine’s  address  at  the  Independent 
Theatre  Owners  of  Ohio  convention  at  Columbus 
this  week  when  he  said,  “More  good  can  be 
accomplished  by  sitting  down  with  distributors 
and  working  out  problems  than  by  ranting  and 
raving.” 

Allied  has,  of  course,  engaged  in  meetings  of 
a similar  nature  during  prior  regimes,  but  there 
is  a difference  in  the  approaches  made  then 
and  what  now  has  been  taken — the  bombastic, 
chip-on-the-shoulder  propensity  having  been 
dropped  in  favor  of  amicable  discussions.  Thus, 
the  climate  for  achieving  harmony  through 
understanding  has  been  greatly  improved  and, 
with  the  distributors  reacting  in  kind,  the 
chances  for  working  out  solutions  to  the  prob- 
lems are  much  enhanced. 

Mr.  Fine  told  the  tradepress  that  a sympathetic 
and  cooperative  spirit  was  shown  by  the  dis- 
tributors toward  the  presentation  of  complaints 
that  were  aired.  In  the  instance  of  unfair  com- 
petition from  both  35mm  and  16mm  films  in 
non-theatrical  showings,  he  said  that,  in  every 
instance,  the  sales  executives  whose  films  were 
involved  promised  a prompt  and  thorough  in- 
vestigation; and  that  the  same  spirit  prevailed 
in  regard  to  complaints  on  other  subjects. 

Another  encouraging  sign:  In  recent  months, 
there  has  been  a significant  response  on  the 
part  of  distribution  companies  to  exhibitors’ 
requests  for  change  or  elimination  of  certain 
policies  and  practices.  That  these  requests  have 
met  with  open-mindedness  and  a willingness 
to  reconsider  is  a further  step  in  the  right  di- 
rection, let  alone  that,  in  at  least  one  instance, 
a policy  was  changed.  Moreover,  the  quick,  as 
well  as  direct,  action  taken  by  Allied — and  Thea- 
tre Owners  of  America — stopped  the  spreading 
of  an  ill-advised  policy  and  its  possible  adoption 
by  other  companies. 

Among  the  problems  discussed  in  the  Allied- 
sales  managers  meetings  were  a number  that 
long  have  been  the  subject  of  exhibitor  com- 
plaints, as  well  as  several  that  are  “new-born.” 
The  perennials  include  print  shortages,  badly 
damaged  prints,  delayed  availabilities,  blind- 


selling and  “unrealistic”  terms.  It  is  unlikely 
that  all-encompassing  solutions  can  at  once  be 
applied  to  these  problems.  But  that  progress 
toward  their  eventual  resolution  has  been  made 
is  indicated  in  Mr.  Fine’s  statement  that  he  was 
“well  pleased  with  the  results”  thus  far  ob- 
tained. Allied’s  official  report  on  the  details 
will  be  eagerly  awaited. 

★ ★ 

Joseph  M.  Schenck 

The  passing  of  Joseph  M.  Schenck  takes  from 
the  industry  another  of  its  founding  fathers — a 
stalwart  in  every  sense  of  the  word  who  con- 
tributed tremendously  to  its  early  success  and 
continuing  progress.  For  nearly  half  a century, 
Mr.  Schenck  was  dedicated  to  the  service  of  the 
motion  picture,  first  as  an  exhibitor  and  then  in 
production  and  distribution.  His  long  and  bril- 
liant career  was  marked  with  many  innovations 
leading  to  the  industry’s  emergence  from  routine 
film  output  to  productions  of  high  quality.  He 
was  the  mentor  of  promising  talent,  discovering 
and  developing,  not  only  new  stars  but  producers 
and  directors  and  key  men  in  production  and 
distribution. 

Joseph  Schenck  was  a man  of  great  vision  and 
enterprise  and  he  showed  equal  acumen  in  other- 
business  fields  with  that  which  led  to  his  suc- 
cess in  this  field.  His  counsel  was  widely  sought 
and  freely  given — even  to  competitors — which 
was  helpful  to  the  industry  as  a whole.  As  a 
founder  of  the  Motion  Picture  Relief  Fund  and 
of  the  Academy  of  Motion  Picture  Arts  & 
Sciences,  he  further  exemplified  his  devotion  to 
the  people  of  this  business  and  to  its  best  in- 
terests. The  industry  was  inspired  and  enriched 
by  Joseph  M.  Schenck’s  association  with  it. 

-k  ★ 

WOMPI's  Remarkable  Record 

The  Women  of  the  Motion  Picture  Industry, 
whose  number  totals  just  525  members  in  12 
U.S.  and  Canadian  cities,  have  contributed  more 
than  a half-million  dollars  to  charitable  causes  in 
the  eight  years  since  the  organization’s  founding. 
That  means  an  average  of  about  $1,000  per  mem- 
ber, which  is  a remarkable  record  indeed!  And 
all  of  this  fine  work  has  been  accomplished 
despite  the  fact  that,  besides  their  jobs,  these 
moderate  wage  earners  also  have  homes  and 
children  to  take  care  of.  No  wonder  the  in- 
dustry is  proud  of  its  WOMPIs. 


BUILT-IN  SCALE  FOR  PERCENTAGE 
FILMS  GETS  DISTRIBUTOR  OKAY 


REPORT  BY  PETER  LEVATHES: 

20th-Fox  Product  Picture 
Bright  for  New  Season 


Allied  Says  6 of  8 Majors 
Like  Idea  of  Making  Past 
Grosses  Basis  for  Deal 

COLUMBUS — All  but  two  of  eight  ma- 
jor distributors  have  agreed  to  an  Allied 
States  Ass’n  proposal 
that  all  film  contracts 
have  written  into 
them  a dollar  scale 
on  percentage  pic- 
tures based  on  pre- 
vious grosses  and  pre- 
V i o u s settlements, 
Marshall  Fine,  presi- 
dent of  Allied,  re- 
ported at  the  conven- 
tion here  this  week  of 
Independent  Theatre 
Owners  of  Ohio. 
What  this  means 
is  that  if  the  past  record  of  a theatre  shows 
that  the  final  adjustments  average  35 
per  cent  on  a $1,500  gross,  32.5  per  cent 
on  a $1,200  gross,  30  per  cent  on  a $1,000 
gross,  etc.,  this  scale  would  be  written  into 
future  contracts. 

“Both  the  exhibitor  and  the  distributor 
would  know  that  so  many  dollars  would  be 
paid  on  such-and-such  a gross,”  Fine  said. 
“This  will  not  save  the  exhibitor  money, 
but  it  will  save  time.  He  won’t  have  to  wait 
months  for  an  adjustment,  or  go  through 
the  routine  of  negotiating  for  final  settle- 
ment on  every  picture.  This  will  enable 
him  to  devote  more  time  to  the  actual 
job  of  operating  his  theatre  and  promoting 
the  pictures  on  his  screen. 

Fine  said  it  can  be  a money-saver  as 
well  as  a time-saver  for  the  distributor,  in 
bookkeeping  procedures,  in  billing  and  time 
consumed  by  sales  executives  in  negotia- 
ting settlements. 

Fine  had  talked  to  sales  managers  of 
all  the  companies  except  Paramount,  which 
was  holding  its  global  sales  conventions  at 
the  time  the  Allied  president  was  in  New 
York  for  conferences. 

He  explained  that  what  he  meant  by 
reporting  that  six  of  eight  sales  chiefs  were 
in  favor  of  the  plan  was  that  they  either 
said  they  were  willing  to  inaugurate  the 
policy  immediately,  or  liked  the  idea  well 
enough  to  pursue  it  further,  with  accept- 
ance as  the  goal. 

“These  were  not  brushoffs,”  he  said, 
“but  sincere  efforts  to  solve  a long-ex- 
isting problem  in  the  area  of  negotiating 
settlements  on  percentage  pictures.” 

Fine  said  more  good  can  be  accomplished 
by  sitting  down  with  distributors  and 
working  out  problems  than  by  “ranting 
and  raving.”  He  also  stated  Allied  has 
doubled  the  number  of  theatre  units  in 
membership  since  January  1. 

A1  Sindlinger  urged  exhibitors  to  con- 
duct town  surveys  by  having  cashiers  call 
15  to  20  persons  per  night  on  block-by- 
block  basis  and  ask  them  pertinent  ques- 
tions about  their  movie  attendance.  He 
advocated  refusal  by  exhibitors  to  book 
films  that  are  not  presold.  He  said  exhibi- 


HOLLYWOOD  — Confirmation  of  the 
strength  and  solidity  of  20th  Century-Fox 
and  its  brightening 
future  was  received 
by  200  of  the  studio’s 
executives,  depart- 
ment  heads  and 
technicians  in  an  as- 
sembly called  by 
Peter  Levathes,  vice- 
president  in  charge  of 
production. 

In  outlining  the 
company  ’s  cur- 
rent situation  and 
future  prospects,  Le- 
vathes said  by  the 
end  of  the  year  the  studio  will  have  com- 
pleted its  entire  production  schedule  of 
1962  releases,  and  in  the  coming  year  will 
make  15  pictures  for  its  1963  program. 

The  studio  chieftain  pointed  out  that 
20th-Fox  currently  has  six  big  dramatic 
spectacles  in  the  course  of  filming, 
another  six  in  the  cutting  rooms,  and  five 
television  serials  providing  four  hours  of 
video  showings  per  week,  in  addition  to 
which  the  studio  is  spending  $3,000,000  for 
new  and  bigger  crafts  buildings. 

“This  should  dispel  any  rumors  that  the 
studio  is  considering  even  a temporary 
shut-down,”  Levathes  declared,  adding 
that  the  15  pictures  scheduled  for  1962 
should  suffice  to  scotch  widely  circulated 
rumors  that  the  studio  would  shut  down 
towards  the  end  of  the  year.  He  further 
stated  that  all  1962  releases  will  be  com- 
pleted by  February  and  noted  that  this 


tors  will  be  hurt  if  more  networks  turn  to 
showing  prime  time  TV  movies.  He  said 
distributors  should  start  selling  pictures  to 
the  public  six  to  eight  months  in  advance 
of  release. 

Johnny  Jones,  Columbus  Dispatch  col- 


Annual  COMPO  Meeting 
Set  for  Nov.  3 in  N.  Y. 

New  York — The  annual  meeting  of 
the  Council  of  Motion  Picture  Or- 
ganizations will  be  held  here  on  No- 
vember 3 in  the  Astor  Hotel.  Mem- 
bership, board  of  directors  and  ex- 
ecutive committee  will  be  represented. 
The  meeting  originally  was  scheduled 
for  October  23. 


would  be  the  first  time  in  years  that  the 
studio’s  product  would  be  wound  up  so  far 
in  advance. 

Although  the  company  is  committed  to 
release  a number  of  “B”  pictures,  when 
these  contracts  are  finished,  there  will  be 
no  more  “small”  films  on  the  studio’s 
schedule,  Levathes  emphasized.  All  15 
photoplays  starting  next  year  will  be  “A” 
product,  he  said,  with  budgets  set  between 
$2,000,000  and  $4,000,000. 

The  studio  head  also  reported  to  staffers 
on  his  recent  extensive  tour  of  the  com- 
pany’s shooting  activities  in  Europe,  in- 
cluding “Cleopatra,”  “Satan  Never  Sleeps,” 
“The  Inspector,”  and  Darryl  F.  Zanuck’s 
“The  Longest  Day.”  He  further  cited  facts 
on  two  other  projects  now  before  the 
cameras,  “Hemingway’s  Young  Man”  and 
“The  Lion,”  and  three  others  ready  to  roll 
— Mark  Robson’s  Red  Lion  Productions 
“Nine  Hours  to  Rama”  and  “Something’s 
Got  to  Give,”  and  Jerry  Wald’s  “Mr.  Hobbs 
Takes  a Vacation.” 

With  the  completion  of  the  above  films, 
20th-Fox  will,  for  the  first  time  in  its  his- 
tory, start  a new  year  with  an  entire 
year’s  product  in  shape  for  release.  This, 
Levathes  stressed,  means  that  the  com- 
pany’s sales  departments  and  exhibitors 
will  have  ample  time  to  give  every  picture 
a complete  distribution,  advertising,  pub- 
licity and  exploitation  campaign. 

In  editing  and  scoring  stages  at  the 
studio  are  “The  Comancheros,”  “The  Sec- 
ond Time  Around,”  “Bachelor  Flat,”  and 
“Tender  Is  the  Night,”  supplemented  by 
“The  Innocents”  and  “Gigot.” 


umnist,  deplored  the  decline  of  old- 
fashioned  press  agentry  and  urged  revival 
of  songfests  and  colorful  exploitation  stunts. 
“Movies  still  ai’e  news,”  he  said,  in  urging 
.showmen  to  get  to  know  editors  and  give 
news  of  theatres  in  “presentable  fashion.” 
“If  you  still  expect  just  to  open  your  doors 
and  attract  big  business,  you’ll  be  dis- 
appointed,” Jones  said.  A family  policy 
will  do  more  business  in  the  long  run  than 
sexy  films,  he  said,  adding  “people  want 
entertainment,  not  controversial  films” 
Edward  L.  Warner,  regional  public  rela- 
tions manager  for  General  Motors,  said 
movies  and  motors  have  similar  public 
relations  problems  and  advocated  more  kid 
matinees,  cartoon  shows,  use  of  marquees 
for  civic  campaigns  and  “being  a good 
neighbor.”  Warner  said  showing  nudist 
and  sex  films  is  an  example  of  poor  public 
relations  which  can  harm  good  films. 


Marshall  Fine 


Peter  Levathes 


4 


BOXOFFICE  : : October  30,  1961 


SBA  IN  POLICY  SHIFT  TO  EASE 
LOW  INTEREST  THEATRE  LOANS 


Joseph  Schenck,  Pioneer 
In  Film  Industry,  Dies 


Seeks  to  Expand  Volume 
And  Scope  of  Help  for 
Small  Business  Firms 

WASHINGTON — News  of  major  im- 
portance to  the  nation’s  motion  picture  ex- 
hibitors is  a quietly  effected,  substantial 
revision  of  the  lending  policies  of  the 
Small  Business  Administration. 

Under  President  Kennedy’s  new  admin- 
istrator, John  E.  Horne,  the  administra- 
tion has  expanded  the  volume  and  scope  of 
its  loans  to  small  business  firms,  and  has 
streamlined  the  handling  of  applications. 

PROMPT,  SYMPATHETIC  ATTENTION 

Most  important  to  the  film  industry,  it 
is  now  giving  prompt  and  sympathetic  at- 
tention to  applications  for  loans  by  the- 
atre owners,  and  now  includes  a theatre 
owner  on  its  national  advisory  council,  Ed- 
ward B.  Arthur,  operator  of  a 22-theatre 
chain  in  the  St.  Louis  area. 

The  SBA  has  recently  announced  loans 
to  four  theatres,  for  expansion  or  conver- 
sion to  drive-ins: 

Art-Vue  Drive-In,  Arkansas  City,  Ark., 
$28,000;  Hi-Way  Drive-In,  St  Clair,  Pa., 
$40,000;  Windham  Drive-In,  North  Wind- 
ham, Me.,  $15,000,  and  Hancock  Drive-In, 
Hagerstown,  Md.,  $100,000. 

An  administration  spokesman  said  loan 
applications  by  theatre  owners  will  be  con- 
sidered for  expansion,  for  conversion  to 
drive-in,  for  modernization,  for  debt  con- 
solidation, and  in  some  instances,  for 
working  capital. 

Theatres  grossing  less  than  $1  million 
a year  are  eligible  for  loans  up  to  $350,000 
for  ten  years,  at  interest  rates  ranging 
from  4 to  5.5  per  cent. 

Under  the  law  the  SBA  ca»  only  con- 
sider applications  for  loans  which  have 
been  rejected  by  banks.  The  law  also  re- 
quires that  the  applicant’s  credit  stand- 
ing must  be  satisfactory,  and  that  the  proj- 
ect be  appraised  by  the  SBA  as  a sound 
business  venture  that  offers  “reasonable 
assurance  for  repayment.” 

In  line  with  the  policies  of  the  Kennedy 
administration,  Horne  is  giving  a high 
priority  to  all  loan  applications  from  the 
800  “depressed  areas”  of  the  nation.  Since 
he  has  taken  over,  the  total  of  small  busi- 
ness loans  granted  has  shot  up  59  per  cent. 

Horne  also  has  slashed  much  of  the 
red  tape  involved  in  processing  applica- 
tions, and  has  enlisted  broader  coopera- 
tion from  private  banks. 

A CHARGE  OF  LAXNESS 

Members  of  the  Senate  and  House  Small 
Business  Committees  had  felt  that  during 
the  Eisenhower  regime  the  Small  Business 
Administration  was  lax  in  carrying  out  the 
functions  for  which  it  was  created. 

For  a time  the  SBA  had  ruled  that  no 
loan  applications  would  be  accepted  from 
theatres  (along  with  liquor  dealers  and 
gambling  establishments) . This  was  re- 
scinded when  the  TOA  protested,  but  few 
loans  to  theatres  were  granted  during 
Eisenhower’s  two  terms  in  office. 


HOLLYWOOD — Joseph  M.  Schenck,  one 
of  the  last  of  the  motion  picture  pioneers, 
died  October  22  in  his  home  in  Beverly 
Hills.  The  veteran  producer  succumbed 
in  his  sleep  at  the  age  of  83,  after  being 
in  ill  health  since  1957,  when  he  suffered 
a severe  heart  attack. 

Widely  noted  for  his  business  acumen 
and  fair  dealing,  Schenck,  particularly 
during  his  years  as  president  of  United 


JOSEPH  M.  SCHENCK 


Artists  Corp.  and  later  as  chairman  of  the 
board  at  20th  Century-Fox,  was  often 
called  upon  to  act  as  arbitrator  in  indus- 
try disputes,  even  when  the  battles  con- 
cei-ned  rival  companies. 

A native  of  Russia,  Schenck  and  his 
brother,  Nicholas  Schenck,  entered  the  en- 
tertainment business  through  the  purchase 
of  two  amusement  parks,  the  Paradise  in 
Upper  Manhattan,  and  the  Palisades  in 
New  Jersey.  It  was  while  operating  these 
spots  that  the  brothers  met  Marcus  Loew, 


Blue  Law  Enforcement 
Threatens  Theatres 

INDIANAPOLIS — Merchants  have  taken 
full-page  ads  in  Indianapolis  and  South 
Bend  newspapers  warning  that  equitable 
enforcement  of  the  Sunday  “blue  law” 
would  require  the  closing  of  motion  picture 
theatres  on  the  Sabbath.  The  ads  were 
sponsored  by  businessmen  whose  opera- 
tions were  affected  by  a drive  to  enforce 
a hereto  unenforced  56-year-old  law. 

Explained  in  the  ads  is  the  following: 
“Under  the  antiquated  1905  blue  law  every- 
one who  works  in  a moving  picture  the- 
atre could  be  compelled  to  cease  working 
from  midnight  Saturday  to  midnight  Sun- 


then  head  of  Loew’s  Consolidated  Enter- 
prises, who  leased  space  in  Paradise  Park 
to  exhibit  movies.  The  Schencks  went  into 
business  with  Loew  and  eventually  bought 
two  theatres  themselves. 

Joseph  Schenck  began  producing  films 
with  such  early  day  stars  as  Roscoe  (Fatty) 
Arbuckle,  Constance  Talmadge,  Evelyn 
Nesbit,  Buster  Keaton  and  Norma  Tal- 
madge, whom  he  married  in  1918,  and 
later  divorced. 

In  1924,  Schenck  was  elected  board 
chairman  of  United  Artists.  When  Darryl 
F.  Zanuck  left  Warner  Bros,  and  formed 
20  th  Century  Pictures  Corp.  in  1933, 
Schenck  backed  the  young  producer  and 
was  powerful  in  aiding  Zanuck  in  his  fight 
against  organized  opposition  to  get  talent. 
It  was  largely  through  his  support  of 
Zanuck  that  the  Fox  Film  Corp.  eventually 
merged  with  20th  and  a mighty  new  film 
company  was  established 

Magna  Theatre  Corp.,  which  developed 
the  successful  Todd- AO  process,  was  one  of 
Schenck ’s  last  big  business  enterprises.  He 
helped  finance  the  late  Mike  Todd  in  the 
production  of  “Around  the  World  in  80 
Days.” 

Schenck  was  also  active  in  civic  and 
charitable  causes.  He  served  as  national 
vice-president  and  California  chairman 
of  the  National  Foundation  of  Infantile 
Paralysis;  chairman  of  the  Motion  Picture 
Division  of  the  Community  Chest;  and 
was  active  in  founding  the  Academy  of 
Motion  Picture  Arts  and  Sciences. 

He  is  survived  by  brothers  George  and 
Nicholas,  as  well  as  two  sisters,  Mrs.  Sarah 
Berger  and  Mrs.  Annie  Nayfack. 


day  and  thus  deprive  all  of  us  from  going 
to  the  movies.” 

Hoosier  exhibitors  are  beginning  to  show 
increasing  concern  even  though  theatres 
have  been  untouched  by  the  Sunday  clos- 
ing law.  Graups  of  merchants  in  Indian- 
apolis, South  Bend  and  Fort  Wayne  have 
challenged  the  constitutionality  of  the  law. 
Enforcement  temporarily  was  restrained 
with  the  granting  of  an  injunction  by  an 
Indianapolis  court.  In  a similar  case  a 
Fort  Wayne  court  handed  down  a per- 
manent injunction. 

The  state’s  exhibitors  fear  a maneuver 
now  planned  by  a group  of  enraged  mer- 
chants. This  strategy,  designed  to  stir  the 
public  against  the  statute,  calls  for  action 
through  the  courts  to  mandate  allout  en- 
forcement of  the  law.  Closing  of  theatres 
likely  would  be  the  first  effect  of  the  move. 


BOXOFFICE  ;;  October  30,  1961 


5 


First  Quarter  of  1961-62 
Has  54  Films  for  Release 


By  FRANK  LEYENDECKER 

NEW  YORK — The  first  quarter  of  the 
1961-62  selling  season  (September  through 
November)  will  have  a total  of  54  new 
English-language  feature  releases  from  the 
nine  major  companies,  plus  Buena  Vista 
and  Continental  Distributing,  the  only 
other  distributors  with  a regular  schedule 
of  releases.  A few  independents,  such  as 
Filmgroup,  or  British  or  European  pictures 
like  Kingsley’s  “The  Risk”  and  Louis  de 
Rochemont’s  “Question  7,”  may  add 
another  half-dozen  features  to  the  three- 
month  schedule. 

FIVE  UNDER  LAST  YEAR 

The  54  features  for  release  September 
through  November  1961  are  only  five  less 
than  these  same  11  companies  released 
during  the  same  three -month  period  in 
1960,  an  indication  that  the  total  number 
of  pictures  for  this  entire  current  season 
may  approximate  the  225  released  last  sea- 
son by  these  same  companies. 

Among  the  important  pictures  scheduled 
for  release  during  November  will  be  “Blue 
Hawaii”  and  “Paris  Blues,”  both  with 
musical  backgrounds:  “Bachelor  in  Para- 
dise” and  “Everything’s  Ducky,”  both 
comedies,  and  action-adventure  epics,  in- 
cluding “The  Comancheros,”  “X-15,” 
“Colossus  of  Rhodes,”  “Mr.  Sardonicus” 
and  “The  Mask,”  the  latter  the  first  pic- 
ture in  depth -dimension.  “Susan  Slade” 
and  “Too  Hot  to  Handle”  are  other  No- 
vember releases. 

Broken  down  by  companies,  the  Novem- 
ber 1961  releases  will  be: 

ALLIED  ARTISTS  — “Too  Hot  to 
Handle,”  starring  Jayne  Mansfield  and  Leo 
Genn.  AA  also  released  “Twenty  Plus 
Two”  in  October. 

AMERICAN  INTERNATIONAL— “Guns 
of  the  Black  Witch,”  in  Cinemascope  and 
color,  with  Don  Megowan  and  Silvana 
Pampanini,  produced  in  Europe,  and  “Lost 
Battalion,”  with  Leopold  Salcedo  and 
Diane  Jergens.  AIP  released  no  pictures 
during  September  or  October. 

BUENA  VTSTA — No  November  release 
but  released  “Greyfriars  Bobby”  in 
October. 

THREE  FROM  COLUMBIA 

COLUMBIA — “Mr.  Sardonicus,”  a Wil- 
liam Castle  production  with  Guy  Rolfe, 
Audrey  Dalton,  Ronald  Lewis  and  Oscar 
Homolka:  “Everything’s  Ducky,”  starring 
Mickey  Rooney  and  Buddy  Hackett:  “Val- 
ley of  the  Dragons,”  with  Sean  McGlory 
and  Cesar  Danova.  During  September  and 
October,  Columbia  released  six  other 
features. 

CON'TINENTAL — “Never  Let  Go,”  pro- 
duced in  England,  starring  Peter  Sellers, 
Richard  Todd  and  Elizabeth  Sellars,  and 
“Rififi  for  Girls,”  made  in  France  with 
Najda  Tiller.  During  September  and 
October,  Continental  released  three  other 
British  pictures,  plus  one  in  Spanish. 

METRO-GOLDWYN-MAYER 
— “Bachelor  in  Paradise,”  in  Cinemascope 
and  color,  starring  Bob  Hope  and  Lana 


Turner  with  Janis  Paige,  Jim  Hutton  and 
Paula  Prentiss,  and  “Colossus  of  Rhodes,” 
in  Cinemascope  and  color,  produced  in 
Italy,  starring  Rory  Calhoun  with  Lea 
Massari.  During  September  and  October, 
MGM  released  three  other  features. 

PARAMOUNT — “Blue  Hawaii,”  in  Cine- 
mascope and  Technicolor,  a musical  star- 
ring Elvis  Presley  with  Joan  Blackman  and 
Angela  Lansbury.  During  September  and 
October,  Paramount  released  three  other 
pictures. 

TWENTIETH  CENTURY-FOX  — “The 
Comancheros,”  in  Cinemascope  and  De 
Luxe  Color,  starring  John  Wayne,  Stuart 
Whitman,  Ina  Balin  and  Lee  Marvin,  and 
“The  Purple  Hills,”  in  Cinemascope  and 
color,  starring  Gene  Nelson  and  Joanna 
Barnes  with  Kent  Taylor.  During  Sep- 
tember and  October,  20th-Fox  released  five 
other  pictures. 

UNITED  ARTISTS— “Paris  Blues,”  made 
in  Europe  by  the  Mirisch  Co.,  starring  Paul 
Newman,  Joanne  Woodward,  Sidney 
Poitier  with  Louis  Armstrong:  “X-15,”  in 
color  and  Panavision,  with  Charles  Bron- 
son, Mary  Tyler  Moore  and  Brad  Dexter, 
and  “Dead  to  the  World,”  with  Rudy  Talton 
and  Jana  Pearce.  During  September  and 
October,  UA  released  nine  other  pictures. 

UNIVERSAL-INTERNATIONAL  — “The 
Sergeant  Was  a Lady,”  with  Martin  West, 
Venetia  Stevenson,  Bill  Williams  and 
Catherine  McLeod.  During  September  and 
October,  U-I  released  one  picture  each 
month. 

WARNER  BROS.  — “Susan  Slade,”  in 
color,  starring  Troy  Donahue,  Connie 
Stevens,  Dorothy  McGuire,  Lloyd  Nolan 
and  Brian  Aherne,  and  “The  Mask,”  a 
Canadian-made  feature  in  depth-dimen- 
sion, with  Paul  Stevens.  During  Septem- 
ber and  October,  WB  released  three  other 
features. 

As  during  the  1960-61  season,  production 
abroad  seems  to  be  on  the  increase.  Of  the 
54  pictures  for  release  from  September 
through  November  1961,  25,  or  almost  half 
were  produced  either  in  England,  on  the 
Continent  or  in  Australia  or  Canada. 

TOA  Adds  Five  in  South, 
One  in  Idaho  to  Roster 

NEW  YORK  — Theatre  Owners  of 
America  added  six  theatres  to  its  member- 
ship during  the  last  week,  five  in  the 
south  and  one  in  Idaho. 

B&D  Theatres,  Inc.,  Biloxi,  Miss.,  has  en- 
rolled its  Avenue  and  Biloxi  theatres  in 
Biloxi:  its  A&G  Theatre  in  Bay  St.  Louis, 
Miss.:  the  Deluxe  in  Slidell,  La.,  and  its 
Arabi  in  Arabi,  La. 

Adam  Shubert  of  Gooding,  Ida.,  has  en- 
rolled his  Shubert  Theatre  in  that  city. 


SW  Pays  30-Cent  Dividend 

NEW  YORK — A dividend  of  30  cents  per 
share  on  the  common  stock  was  declared 
by  the  Stanley  Warner  board  last  week, 
payable  November  24  to  stockholders  of 
record  on  November  8. 


It's  Official:  Astor  Acquires 
Controversial  French  Film 

NEW  YORK — Long-pending  negotiations 
whereby  Astor  Pictures  would  acquire  the 
United  States  distribution  rights  to  the 


Albert  Saltiel,  left,  and  George  F. 
Foley  sign  contract  for  distribution 
of  “Les  Liaisons  Dangereuses.” 


controversial  French  film,  “Les  Liaisons 
Dangereuses,”  have  been  completed  and 
Astor  will  release  the  picture  at  the  year- 
end.  This  was  announced  Monday  (23) 
by  George  F.  Foley,  Astor  president,  at  a 
press  party  in  the  company’s  homeoffice. 
Dollar  figures  were  not  revealed,  but  it  was 
confirmed  that  the  agreement  with  Albert 
Saltiel,  director  general  of  Les  Films  Mar- 
ceau  of  Paris,  established  a new  high  for 
French  film  rights  in  the  United  States. 

“Les  Liaisons  Dangereuses”  is  said  to 
be  France’s  biggest  boxoffice  hit  of  all 
time.  The  De  Gaulle  government,  however, 
tried  to  halt  its  export  for  more  than  a 
year  because  of  protests  by  the  Academie 
Francaise  and  political  elements  due  to 
the  film’s  alleged  immorality.  After  con- 
siderable pressure,  the  authorities  relented 
and  granted  permission  for  the  picture  to 
be  brought  over  on  a basis  of  its  moral 
and  human  overtones,  Foley  said. 

Douglas  Netter  jr.,  head  of  Astor  In- 
ternational, said  that  the  company  planned 
to  distribute  between  eight  and  ten  pic- 
tures a year,  half  of  which  would  be  co- 
produced. These,  he  said,  would  be  mod- 
erately budgeted  films  to  be  made  prin- 
cipally in  Italy  on  a mutual  or  full  financ- 
ing basis. 


Conn.  Pay  TV  Hearing  Set 
Nov.  9 in  Appeals  Court 

WASHINGTON — A hearing  in  the  RKO 
Phonevision  pay  television  case  of  Hart- 
ford, Conn.,  has  been  scheduled  for  No- 
vember 9 by  the  U.  S.  Court  of  Appeals  for 
the  District  of  Columbia.  The  suit  was 
filed  by  Connecticut  exhibitors  challenging 
the  Federal  Communications  Commission 
order  granting  a three-year  trial. 

It  is  customary,  under  the  court  rules, 
to  allow  each  of  the  parties  30  minutes 
for  argument,  though  this  may  be  ex- 
tended by  the  court  upon  request  by  one 
of  them.  The  Connecticut  Committee 
Against  Pay  TV  and  five  Hartford,  Conn., 
theatres — represented  by  attorney  Marcus 
Cohn — would  share  an  hour  with  a spokes- 
man for  the  office  of  the  FCC’s  general 
counsel. 

After  the  hearing  the  court  will  take  the 
case  under  advisement,  and  there  is  no 
set  time  for  handing  down  a decision. 


6 


BOXOFFICE  ::  October  30,  1961 


THE  GREATEST  ROMANCE  AND  ADVENTURE  IN  A THOUSAND  YEARS ! 


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INTERMTIONAL«AGEMENTS 


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36 

MAGAZINES 


68,479,092 

CIROUIATION 


Litho  t 


On  the  Censorship  Front 

Columbus  Sets  Up  Review 
Board  to  Look  at  Films 


Des  Moines  Considers 
Strong  Film  Measure 

DES  MOINES — The  city  council  has 
proposed  an  ordinance  which,  if  passed, 
would  give  the  council  power  to  revoke 
permits  and  close  theatres  showing  inde- 
cent films  or  using  objectionable  film  ad- 
vertising. The  action  followed  complaints 
that  many  motion  pictures  shown  in  Des 
Moines  and  the  advertising  related  to  them 
are  unsuitable  for  teenagers. 

The  proposed  ordinance,  which  the 
council  ordered  drawn  up  on  October  23, 
also  would  establish  a motion  picture 
inspection  board  to  investigate  complaints 
against  city-licensed  theatres  and  make 
recommendations  to  city  officials. 

Des  Moines  has  11  city -licensed  film 
houses.  The  regulatory  measure  would  not 
apply  to  theatres,  including  several  drive- 
ins,  outside  the  corporate  limits.  For  this 
reason,  city  legal  chief  Leonard  Abels  rec- 
ommended that  Gov.  Norman  Erbe  direct 
state  and  county  officers  to  cooperate  with 
Des  Moines  in  enforcing  the  proposed 
ordinance. 

Abels  suggested  that  the  inspection 
board  include  a teacher,  a minister,  a 
member  of  the  film  industry,  and  a news- 
paperman, or  radio  and  TV  representative. 
In  an  appearance  before  the  council, 
Abels  said  enforcement  of  the  program 
would  help  “clean  up”  film  exhibitions  in 
the  city,  but  he  added:  “A  voluntary  cen- 
sorship program  by  the  film  distributors 
might  be  even  more  effective. 

He  claimed  the  “trend  to  movies  both 
sensational  and  sensual  is  an  effort  to  re- 
capture part  of  the  audience  lost  to  tele- 
vision by  providing  entertainment  not 
available  over  the  air  waves.” 

Concerning  movie  ads,  Abels  commented 
that  “sometimes  the  actual  films  are 
neither  obscene,  indecent  nor  pornogra- 
phic . . . but  the  ads  are  written  to  en- 
tice the  public,  especially  the  younger 
members,  to  attend  with  the  expectation 
of  high  vicarious  adventure.” 

Sidney  Schaefer,  56,  Dies; 
With  Columbia  Pictures 

NEW  YORK — Sidney  Schaefer,  director 
of  media  and  printed  advertising  for  Co- 
lumbia Pictures,  died  October  21.  Funeral 
was  at  the  Riverside  Funeral  Chapel  Mon- 
day (23). 

Schaefer,  who  was  56  years  old,  was  a 
veteran  of  more  than  35  years  in  the 
amusement  industry  and  joined  Columbia 
in  1946  after  being  with  Hanff-Metzger, 
Buchanan  & Co.  since  1926  as  a media 
space  buyer.  While  there,  he  was  media 
publicity  director  and  account  executive 
representing  motion  picture  accounts,  in- 
cluding Paramount,  20th  Century-  Fox. 
United  Artists,  Republic,  PRC  and  Para- 
mount-Publix. 


New  Title  for  Para.  Film 

NEW  YORK— “The  Pigeon  That  Took 
Rome”  is  the  new  title  of  the  Melville 
Shavelson  Llenroc  production  being  filmed 
in  Rome  for  Paramount,  first  called  “The 
Easter  Dinner.”  Shavelson  is  also  directing 
the  film,  which  stars  Charlton  Heston  and 
Elsa  Martinelli  with  Harry  Guardino, 
Baccaloni,  the  opera  star,  and  Marietto, 
the  child  actor,  featured. 


COLUMBUS — The  city  council  voted, 
6-1,  to  set  up  a 15-member  motion  picture 
review  board  which  will  view  films  at  regu- 
lar theatre  showings  and  report  to  police 
any  violation  of  city  and  state  anti- 
obscenity laws.  If  police  fail  to  act,  then 
the  board  has  authority  to  swear  out  af- 
fidavits against  the  offending  theatre. 

Films  may  be  viewed  by  as  few  as  five 
members.  Votes  of  three  of  the  five  mem- 
bers are  needed  to  cite  a theatre  for  viola- 
tions. Police  chief  George  Scholer  told  the 
council  his  department  still  will  have  to 
view  films  to  see  if  police  agree  with  the 
board’s  judgment. 

The  council  killed  another  ordinance 
which  would  have  forbidden  minors  to  see 
“lewd”  films. 

The  only  vote  against  the  board  law  was 
cast  by  Mrs.  Golda  May  Edmonston,  spon- 
sor of  the  twice-defeated  censorship  ordi- 
nance. “I  can’t  see  that  this  law  helps  the 
situation  at  all,”  she  said.  “I’m  still  in 
favor  of  censorship.”  She  said  she  hopes 
the  censorship  question  will  be  placed  on 
the  ballot  next  year. 

Councilman  Robert  Smith,  sponsor  of 
the  board  of  review  ordinance,  said  the 
council  had  to  act  “because  present  laws 
are  not  being  adequately  enforced  and  the 
film  industry  has  not  been  interested  in 
doing  a cleanup  job.” 

’The  board  members  will  be  appointed  by 
Mayor  Ralston  Westlake  and  serve  with- 
out pay  except  for  expenses.  Smith  esti- 
mated total  expenses  would  not  exceed 
$500  a month. 

Ken  Prickett,  ITOO  executive  secretary, 
requested  the  council  to  require  that  at 
least  one  industry  representative  be  ap- 
pointed to  the  board.  The  council  left  the 
selection  of  the  board  up  to  the  mayor  but 
reserved  the  right  to  approve  his  nomi- 
nations. 


City  Censorship  Loses 
In  Los  Angeles  Poll 

HOLLYWOOD — In  an  unofficial  film 
censorship  survey  conducted  by  Los  Angeles 
City  Councilman  Lemoine  Blanchard 
among  his  constituents,  the  establishment 
of  a municipal  censorship  board  was 
roundly  opposed.  At  the  same  time,  re- 
sults showed  that  voters  in  Blanchard’s 
area,  which  takes  in  a part  of  the  San 
Fernando  ■\7alley  and  of  Hollywood,  highly 
approve  a “get-tough”  ordinance  that 
would  levy  stiff  fines  and  prison  terms  on 
persons  showing  lewd  films  in  public  thea- 
tres. 

At  his  own  expense,  the  councilman 
fired  a questionnaire  on  motion  picture 
exhibition  to  the  65,000  voters  in  his  dis- 
tricts, asking  (1)  “Do  you  believe  the  city 
should  establish  a censorship  board  to 
review  questionable  motion  pictures?”  and 
(2)  “Do  you  believe  that  the  city  should 
adopt  a get-tough  ordinance  calling  for 
stiff  fines  and  imprisonment  of  persons 


showing  lewd  and  immoral  pictures  in 
public  theatres?” 

To  date,  replies  had  been  received  from 
approximately  20,000  of  the  voters,  with 
the  following  results:  50.8  per  cent  re- 
plied “No”  to  the  censorship  board  query, 
while  38  per  cent  replied  affirmatively  and 
11.2  had  no  opinion.  Affirmative  replies 
soared  to  67.5,  negative  23.5  and  nine  per 
cent  no  opinion  on  the  question  of  fines 
and  imprisonment. 

The  response  by  20,000  persons  is  con- 
sidered exceptional  and  is  indicative  of  the 
interest  in  various  controls  and  censorship 
measures  proposed  in  the  area  recently. 

Exhibitor  of  'Sins'  Is 
Given  Stiff  Penally 

OAKWOOD,  OHIO  — Edward  M.  Eads, 
31 -year-old  manager  of  the  Far  Hills  The- 
atre, only  film  house  in  this  city  adjacent 
to  Dayton,  was  sentenced  to  six  months  in 
the  workhouse  and  fined  $2,500  for  show- 
ing “The  Sins  of  Youth,”  by  Municipal 
Judge  Frederick  Howell,  who  had  found 
him  guilty  of  violating  the  state’s  anti- 
obscenity law  in  showing  the  film  in  the 
theatre  last  Jan.  30.  Judge  Howell  also 
ordered  the  film  destroyed. 

Charles  E.  Brant,  Columbus,  Eads’  at- 
torney, said  the  case  will  be  carried  to  the 
court  of  appeals.  A plea  for  a new  trial 
had  been  turned  down  earlier  by  the  Oak- 
wood  judge.  Judge  Howell  said  he  viewed 
the  penalty  he  gave  Eads  as  “more  or  less 
heavy.”  The  six-month  sentence  in  the 
workhouse  was  the  maximum  that  could  be 
levied,  while  the  fine  could  have  been  as 
high  as  $5,000,  he  pointed  out. 

Eads’  sentencing  was  the  result  of 
charges  in  a warrant  filed  by  Oakwood 
Police  Sergeant  Donald  Porter.  Porter  is 
one  of  four  Oakwood  officials  and  12  pri- 
vate citizens  who  are  defendants  in  a 
$1,350,000  damage  suit  filed  by  Adolph 
Herman,  president  of  the  Far  Hills  The- 
atre, Inc.  Herman  filed  a suit  September 
22  in  Montgomery  County  common  pleas 
court  at  Dayton,  claiming  the  defendants 
“conspired  together  for  the  purpose  of  in- 
juring the  theatre’s  business.”  He  said  that 
as  a result  of  the  allegedly  conspiratorial 
acts  of  the  defendants,  the  reputation  of 
the  theatre  has  been  maligned  and 
damaged. 

The  defendants  in  the  suit,  including 
city  manager  A.  C.  Bergman,  police  chief 
Leon  Lynch,  and  police  sergeant  Raymond 
Oseit,  as  well  as  the  dozen  private  citizens, 
had  been  instrumental  in  the  filing  of  ob- 
scenity charges  against  Eads  for  showing 
three  other  films.  Last  September  6,  “The 
Immoral  Mr.  Teas”  was  confiscated,  and 
September  10  “Twilight  Girls”  and  “Fast 
Set”  were  seized. 

Hearings  in  connection  with  these  films 
have  been  scheduled  for  later. 


BOXOFFICE  ::  October  30,  1961 


13 


Report  to  the  Industry 

$1.25-$1.50  Movie  Ticket  a First-Run  Fixture; 
Find  Little  Patron  Resistance  to  New  Format 

'Sliding'  Admissions  on  Basis  of  Attraction's  Value  Becoming  Standard  Practice 


KANSAS  CITY— The  day  of  the  $1.00 
admission  price  to  a first-run  theatre  in 
the  larger  U.S.  cities  is  on  the  way  out,  and 
exhibitors  appear  to  have  successfully  in- 
troduced the  $1.25  and  $1.50  ticket  as  the 
norm  wdth  a minimum  of  resistance  from 
the  moviegoing  public. 

Not  only  has  the  $1.00  ticket  all  but 
disappeared  from  the  first-run  scene,  but 
the  “established”  admission  price  also 
seems  to  have  become  a practice  of  the 
past.  In  its  place  has  appeared  the  “slid- 
ing” admission  scale,  with  theatres  shift- 
ing prices  with  the  quality  of  the  picture 
shown.  This  has  become  a nationwide 
practice.  A theatre  will  charge  $1.25  one 
week,  and  up  the  tariff  to  $1.50  or  higher 
the  next,  if  the  picture  is  in  the  blockbuster 
class.  And  in  some  situations,  exhibitors 
are  dropping  below  $1.25  when  they  are 
unable  to  book  a strong  attraction. 

A COST  OF  LIVING  PHASE 

The  public  has  accepted  the  increase  in 
the  cost  of  moviefare  as  just  another  phase 
of  the  general  rise  in  the  cost  of  living. 

The  changing  admissions  picture  was 
reported  in  a survey  of  24  key  cities  across 
the  nation  by  Boxoffice,  in  which  the  pub- 
lication’s staff  members  and  correspond- 
ents participated. 

In  18  of  the  24  cities  checked,  admissions 
at  first-run  theatres  are  at  the  $1.25  mini- 
mum, and  run  as  high  as  $2.00  and  $2.50 
in  such  metropolitan  centers  as  New  York 
and  Los  Angeles.  There  were  only  four 
cities  in  which  a first-run  ticket  could  be 
bought  for  less  than  $1.00 — Jacksonville, 
Memphis,  Syracuse  and  strangely  enough, 
Miami,  where  prices  ranged  from  85  cents 
in  several  of  the  Wometco  circuit  theatres 
to  $1.75  plus  an  extra  25  cents  for  a loge 
chair  at  theatres  operated  by  the  Florida 
States  chain. 

WITHLN  LAST  18  MONTHS 

The  “sliding”  scale  admissions  policy  has 
been  in  effect  in  some  of  the  cities  for 
about  18  months,  but  a number  of  cities 
where  the  $1.00  admission  had  prevailed 
moved  into  the  more  rarified  atmosphere 
of  the  $1.25  band  in  the  last  year.  Even  in 
cities  where  circuits  for  years  have  been 
preaching  a policy  of  low  admissions  to 
win  bigger  audiences  for  an  industry  built 
on  the  mass-entertainment  theory,  this  bit 
of  movie-house  philosophy  has  been 
abandoned  in  the  face  of  rising  costs  in  all 
phases  of  theatre  operation.  In  St.  Louis, 
for  example,  where  the  St.  Louis  Amuse- 
ment Co.  for  years  has  been  an  advocate 
of  low-ticket  costs — with  youngsters  under 
12  still  admitted  free  if  accompanied  by 
their  parents — two  first  runs  charge  $1.50 
and  two  others  get  $1.25.  Only  the  3,800- 
seat  St.  Louis  Theatre  holds  to  the  low- 
admissions  policy,  charging  90  cents  eve- 
nings and  75  cents  matinees. 

Generally,  exhibitors  feel  they  have  gone 


about  as  far  as  they  can  go  on  movie  ticket 
prices,  and  no  evidence  was  reported  that 
increases  are  being  contemplated.  In  Bos- 
ton, where  some  16  to  18  first-run  houses 
have  adopted  the  “sliding”  scale  policy, 
exhibitors  reported  their  present  $1.25  to 
$1.49  scales  will  prevail  for  some  time,  as 
this  is  “all  the  traffic  will  bear.”  Yet,  for 


hard-ticket,  reserved-seat  attractions,  mo- 
tion picture  prices  in  the  Bay  City  are 
nearing  the  legitimate  theatre  level,  and 
there  is  no  resistance  to  a $3.00  top  Friday 
and  Saturday  nights  and  a $2.80  top  week- 
days. 

The  “sliding”  scale  is  affecting  the  kiddy 
admissions,  too.  It  was  brought  on  by  the 


COMPARATIVE  TICKET  PRICES  IN  24  KEY  U.  S.  CITIES 


Downtown 
1st  Runs-Eve. 

Downtown 
1st  Run-Mat. 

Suburban 
1st  Runs 

Children's 
1st  Run 

Drive-Ins 

Hard  Ticket 
Roadshows 

Albany 

$1-$1.25 

$1.25  Art 
House 

35c;  50c  for 
special  films 

80c;  $1.25  for 
blockbusters 

$1.50-$2.50 

Baltimore 

$1.49 

$1.25;  90c 
a.m. 

50c 

90c 

$2.50  eve.,  all 
day  Fri-Sot.- 
Sun. 

Boston 

$1.25;  $1.49 

90c-$1.25 

Art  Houses- 
90c  mat. 
$1.25  eve. 

90c 

$1.50  to  $3.00 

on  bigger 
pictures 

Buffalo 

$1.00-$1.25 

70c-90c 

$1.00-$1.25 

40c-50c 

$1.00-$1.25 

$2.00-$2.75 

eve. 

$1.50-$2  mat. 

Cincinnati 

$1.25;  25-SOc 
higher  on 
weekends 

$1.00-$1.25 

$1.25-$1.50 

40c-50c 

25c-35c 

suburban 

$1.00  top; 
75c  ave. 

$2.00-$2.50 

Columbus 

$1.25 

90c-$1.00 

35c;  50c  on 
big  kid 
pictures 

75c;  90c  on 
roadshow  films 

$2.50  eve.  top 
$2.00  mat. 

Detroit 

$1.49;  $1.80 
on  big 
pictures 

90c;  $1.25- 
$1.50  on  big 
pictures 

$1.50;  $1 
mat. 

50c 

$1.00 

$2.65  top  week- 
day eve.;  $3.00 
Fri.-Sat.  eve. 

Hartford 

$1.00;  $1.25- 
$1.50  for  big 
pictures 

75c 

50c 

$2.50 

Jacksonville 

90c;  $1  at 
one  theatre, 
$1.25  at  an* 
other 

Same  as 
downtown 

35c-50c 

75c 

Kansas  City 

$1.25-$1.50 

$1-$1.25 

90c-$1.25 

35c-S0c 

90c 

$2.50 

Los  Angeles 

$1.25  multiple 
runs;  $2  ex- 
clusive run 

90c-$1.00 

$1.25;  Art 
Houses  $2.- 
$2.40 

25c-35c 

$1.25;  $1  at 
last  runs 

$2.80  top.  $3.50 
weekends 

Miami 

85c-$1.75 
Loge  25c  extra 

85c-$1.25 

$1.25 

Art  Houses 

2Sc-35c 

90c 

$3.50  top 

Minneapolis 

$1.25;  $1.50 
on  bigger 
pictures 

85c 

$1.25;  eve. 
price  all  day 
Sunday 

35c 

75c-85c 

$2.40  Sun- 
Thurs. 

$2.65  Fri.-Sat. 

Milwaukee 

$1.25 

90c 

90c 

30c 

$2.50;  $1.50 
mot. 

Memphis 

90c-$1.00 

75c-90c 

$1.00 

25c-40c 

$1.75-$2.00 

New  Orleans 

f1.00-$1.25; 
incr.  for 
bigger  pictures 

85c-$1.00 

35c 

75c 

New  York 

$2;  $2.50 
weekends 
$1 .80  at  Music 
Hall 

90c-$1.25 

Same  as 
adults 

$3.50  eve.; 
$1.50  mat. 

Pittsburgh 

$1.50 

$1.25 

85c 

50c 

90c 

$1.50-$2.75 

Phoenix 

$1.25;  $1.75 
to  $2.50  Art 
Theatres 

$1.00  * 

$1.25-$1.50; 
Loges  $1.75 

50c-7Sc 

$1.00 

$2-$2.50  Sun- 
Thur. 

$2.50-$3 

Fri.-Sat. 

Portland,  Ore. $1 .49-$!  .75 
for  loges 

$1.00-$1.2S 
for  loges 

$1.49-$1.75 

35c;  $1.10  for 
juniors 

$1.00;  50c 
12-15  yrs. 

$1.50-$2.50 

St.  Louis 

$1.25-$1.50 

90c-$1.50 

$1.25 

35c-50c 

75c; 

$1.20 

carload 

$2.50 

San  Francisco  $1.25-$1. so 
$1.50-$1.80 
loges 

$1.25-$1.50 

$1.25 

35c-50c 

90c;  60c 
students 

Syracuse 

90c  weekdays 
$1.00  weekends 

65c 

$1.00-$1.50 

35c-50c 

8Sc 

Toledo 

$1.25 

90c 

2Sc-50c 

85c-95c 

$1.75-$2.00 
$2.50  Sat. 

14 


BOXOFFICE  October  30,  1961 


successful  introduction  of  the  50-cent  ad- 
mission charged  when  Disney  pictures 
played  first-run  houses,  a rather  standard 
practice  now  in  all  sections  of  the  country. 
Some  theatremen,  discovering  a minimum 
of  complaints  on  a rise  from  the  25-35  cent 
level,  experimented  with  the  increased 
scale  for  other  pictures  having  a special 
appeal  to  youngsters,  and  discovered  the 
same  lack  of  resistance  when  they  set  a 
50-cent  scale  for  such  films  as  “Misty,” 
“Journey  to  the  Bottom  of  the  Sea”  and 
“Snow  White  and  the  Three  Stooges.” 

THE  KIDS  DON’T  COMPLAIN 

As  an  Albany  exhibitor  commented,  “A 
kid  who  is  apt  to  spend  75  cents  at  the 
concessions  counter  isn’t  likely  to  com- 
plain about  paying  50  cents  at  the  box- 
office.” 

As  expected.  New  York  and  Los  Angeles, 
where  the  film  companies  showcase  their 
pictures,  get  the  top  prices  in  the  coun- 
try. Yet,  these  admission  scales  have  held 
for  a number  of  years  and  there  hasn’t 
been  a change  in  overall  ticket  costs  on 
Broadway  for  about  five  years.  These 
prices  range  from  90  cents  for  early  shows 
to  $2.50  for  Saturday  night  performances. 
And  Radio  City  Music  Hall,  despite  its 
lavish  stage  shows,  is  still  the  most  mod- 
erate of  the  first-run  theatres,  with  the 
charge  pegged  at  $1.75  for  general  admis- 
sion up  to  $2.75  for  reserved  seats  in  the 
loge. 

On  Broadway,  there’s  a $2.00  top  at  the 
Astor,  Paramount  and  Victoria  and  a $2.50 
top  at  the  Capitol,  Criterion,  Palace,  Rivoli 
and  Loew’s  State.  The  plush  art  theatres, 
many  of  which  play  day-and-date  with 
the  big  Broadway  houses,  appear  to  be 
evenly  divided  between  $1.80  and  $2.00 
top,  though  a few  of  them  stick  to  a $1.50 
and  $1.75  level.  There  are  17  theatres  in 
the  art  category. 

Two-a-day  attractions  are  another 
matter.  For  these,  there  are  top  prices  of 
$3.50,  ranging  up  from  $1.50.  “La  Dolce 
Vita”  and  “Exodus”  are  playing  at  this 
schedule  currently.  “Spartacus,”  which  had 
a long  hard-ticket  run  at  this  scale,  is  now 
on  a continuous  policy  at  the  DeMille 
Theatre,  with  a top  of  $2.75. 

At  all  Broadway  first  runs,  the  scale 
for  children  is  now  the  same  as  for  adults. 

$2.00  FOR  EXCLUSIVE  RUNS 

In  the  Los  Angeles  area,  pictures  play 
on  a wide  range  of  admission  prices.  When 
a picture  goes  to  a theatre  on  an  exclusive 
run,  the  price  is  $2.00,  and  this  figure  re- 
mains stationary  regardless  of  the  quality 
of  the  picture.  First  runs  in  this  sprawling 
metropolitan  area,  however,  frequently  are 
played  on  a multiple-run  basis.  The  stand- 
ard price  for  these  dates  is  $1.25  evenings, 
with  90-cent  to  $1.00  matinees,  but  prices 
in  this  category  may  vary  as  some  thea- 
tres in  the  smaller  suburban  towns  are 
unable  to  get  $1.25  for  a movie.  The 
“sliding”  scale  is  occasionally  in  evidence 
in  the  multiple-run  situations,  and  when 
a picture  considered  particularly  “hot” 
comes  along,  the  evening  admissions  go 
from  $1.25  to  $1.45,  sometimes  to  $1.55. 

The  United  Artists  circuit  recently  in- 
troduced a 75-cent  matinee  at  its  theatres, 
and  found  it  to  be  a good  business  draw. 
In  this  area,  everyone  seems  to  be  econo- 
my-minded in  the  afternoon,  where  super- 
markets in  abundance  offer  everything 
at  low  prices.  So  UA  officials  decided  to 


join  the  economy  parade  with  the  75-cent 
matinee,  and  they  are  very  happy  with 
the  policy. 

The  search  for  special  segments  of  the 
boxoffice  in  which  to  offer  special  prices, 
or  for  special  groups  to  which  an  economy 
ticket  is  an  inducement  to  go  to  a movie, 
is  evident  in  areas  other  than  Los  Angeles. 
Baltimore’s  downtown  theatres  have  a 
Monday  morning  shoppers’  special  of  50 
cents  to  5 p.m.  The  Roxy  Theatre  in  Kan- 
sas City,  a $1.50  house,  makes  a half- 
price  ticket  available  from  4:30  p.m.  to 
5:30  p.m.  Kansas  City  also  has  a highly 
successful  downtown  night  for  women, 
when  the  ladies  are  admitted  to  any 
theatre — playing  hard-ticket  or  otherwise 
— for  50  cents.  The  cavernous  Fox  Thea- 
tre in  Detroit  has  moved  in  for  the  12  to 
16-year-old  business  as  well  as  the  senior 
citizens  with  a 75-cent  price  at  any  time. 

Film  Festival  Committee 
Appointed  by  Johnston 

NEW  YORK — A committee  to  study  the 
industry’s  participation  in  foreign  film 
festivals  has  been  appointed  by  Eric  John- 
ston, president  of  the  Motion  Picture 
Ass’n  of  America,  following  the  approval 
of  such  a group  by  the  board  of  directors 
on  October  3. 

It  was  pointed  out  that  conditions  under 
which  festivals  operated  had  led  to  a wide- 
spread feeling  among  producers  that  their 
films  were  not  fairly  treated  and,  conse- 
quently, many  producers  refused  to  make 
their  pictures  available.  Present  methods 
of  selecting  United  States  festival  entries 
and  desirable  changes  in  festival  rules  and 
conditions  will  be  examined  by  the  MPAA 
foreign  film  festival  committee. 

The  committee  will  consist  of  Wolfe 
Cohen,  Warner  Bros.;  Walter  Mirisch, 
Mirisch  Co.;  William  Perlberg,  Perlsea  Co.; 
James  Perkins,  Paramount;  Mo  Rothman, 
Columbia,  and  Jerry  Wald,  Jerry  Wald 
Productions. 

Jerome  Pickman,  chairman  of  the 
MPAA’s  national  distributors  committee 
which  consists  of  general  sales  managers, 
will  work  with  the  new  group. 


AIP  Adds  3 Films  to  Slate 

HOLLYWOOD — American  International 
has  added  three  productions  to  its  1962 
schedule,  making  a total  of  20  features 
slated  to  roll  by  the  independent  com- 
pany. New  vehicles  are  “The  Haunted 
Village,”  to  star  Vincent  Price;  “When  the 
Sleeper  Walks,”  by  H.  G.  Wells,  and  “X” 
a screenplay  by  Ray  Russell. 

Pioneers  Annual  Dinner 
Set  for  November  20 

New  York — A.  Montague,  executive 
vice-president  of  Columbia  Pictures, 
who  has  been  chosen  as  1961’s  Pioneer 
of  the  Year,  will  be  guest  of  honor  at 
the  23rd  annual  jubilee  dinner  of  the 
Motion  Picture  Pioneers  at  the  Wal- 
dorf-Astoria Hotel  November  20,  ac- 
cording to  Simon  H.  Fabian,  president. 
Montague  is  the  15th  industryite 
chosen  for  special  honors  by  the  Pio- 
neers. 

A cocktail  party  will  be  held  in  ad- 
vance of  the  dinner  in  the  Sert  Room. 


Says  Wilmington  Press 
Is  'Pre-Judging'  Ads 

NEW  YORK— The  Wilmington,  Del., 
Morning  News  and  Evening  Journal  acted 
prematurely  in  ruling  out  any  advertising 
of  motion  pictures  dealing  with  sex  devia- 
tions and  such  “pre-judging”  could  be  a 
disservice  to  the  industry,  in  the  opinion 
of  the  Motion  Picture  Ass’n  of  America. 
The  publisher  of  the  two  newspapers  re- 
cently announced  that  he  would  refuse 
any  advertisement  dealing  with  the  sub- 
ject. 

An  example,  according  to  an  MPAA 
spokesman,  was  the  British  production, 
“Never  Take  Candy  From  a Stranger,” 
which  was  refused  a Production  Code  seal 
in  the  United  States,  even  though  any 
irregularity  of  sex  behavior  is  only  slightly 
implied  in  the  picture.  Under  the  Code 
revision,  such  a picture  now  could  be  given 
a seal.  Columbia  obtained  the  rights  for  the 
film  in  England  and  could  have  distributed 
it  in  the  United  States  if  it  had  received 
a seal,  but,  instead,  sold  it  to  an  independ- 
ent distributor  for  states  rights  release. 

The  charge  that  Wilmington  newspapers 
were  pre-judging  stemmed  from  the  fact 
that  “Never  Take  Candy  Prom  a Stranger” 
was  screened  here  for  women’s  groups 
which  gave  the  film  their  full  approval;  in 
fact,  many  of  them  took  the  position  that 
all  parents  should  see  the  picture  as  a les- 
son on  child  guidance.  Instead  of  being 
opposed  to  the  production,  the  women  rec- 
ommended it.  To  refuse  advertising  on  the 
film  is  a case  of  pre-judging,  according  to 
the  MPAA. 

Members  of  the  MPAA’s  advertising  and 
publicity  directors’  committee  admit  a 
newspaper  has  the  right  to  set  its  own 
policy  as  to  what  is  acceptable  or  not  ac- 
ceptable in  advertising.  However,  the  com- 
mittee will  discuss  the  situation  at  a meet- 
ing scheduled  for  November  9. 


Mann  Acquires  D.C.  House 
From  UA  and  Syndicate 

WASHINGTON — In  his  first  move  east, 
Ted  Mann’s  Emerson  Theatre  Co.  of  Min- 
nesota has  acquired  full  control  of  the 
Dupont  Theatre  in  Washington.  The  art 
house  formerly  was  owned  jointly  by 
United  Artists  and  a syndicate  of  private 
investors  represented  by  Leopold  V.  Freud- 
berg,  a Washington  financier. 

Mann,  who  owns  12  theatres  in  Minne- 
apolis, St.  Paul  and  Duluth,  also  heads  a 
booking  operation.  Northwest  Theatres,  in 
the  Minneapolis  territory. 

The  Dupont  has  been  setting  boxoffice 
records  with  “Never  on  Sunday”  for  the 
last  43  weeks. 


To  Make  Low-Budget  Film 

NEW  YORK — Lee  and  Nora  Zimmerman, 
boxoffices  treasurers  of  the  Sullivan  Street 
Playhouse  since  the  off-Broadway  musical, 
‘The  Fantasticks”  opened  there  in  May 
1960,  have  formed  their  own  film  produc- 
tion company,  Leonora  Productions,  and 
have  left  for  Mexico  City  to  make  “Search 
Heaven  and  Hell,”  the  first  of  three  low- 
budget  films  utilizing  both  American  and 
Mexican  actors.  William  Jamail  and  Ariona 
de  Winter,  off-Broadway  actors,  will  play 
the  leading  roles. 


BOXOFFICE  :;  October  30,  1961 


15 


tober 


.bib  or 


vjarini’^® 

ggsions  0^ 

od  wishes 
citing 

next  veat- 


ceive  V^' 
tnusiasro 

seeiaS 

program 


tY\anXS 


they  saw 


Universal’s 


forthcoming 


product 


and  then 


proflra^ 


theyWIRED 


XtfMy 


are  some  of 


the  comments 


from  exhibitors 


all  over  the 


country ! 


BOSTON,  MASS. 

"I  saw  the  reel  which  shows  scenes 
from  your  coming  pictures  and  can 
honestly  say  that  as  long  as  I have 
been  in  business  this  is  the  finest 
subject  of  its  kind  I have  ever  seen. 

I hope  these  pictures  are  blockbus- 
ters at  the  box  office.^' 

Sam  Seletsky— 
Smith  Management  Company 

lOOKLYN,  N.Y. 

.since  last  Friday  whenever  I 
topped  to  talk  with  local  ex- 
the  conversation  has  al- 
come  back  to  the  wonderful 
orrdy  of  pictures  which  you  ex- 
himted  in  such  showmanlike  fashion 
lapt  Friday.  I could  not  let  the  op- 
>rtunity  go  by  without  extending 
ly  congratulations  in  writing  to  you 
ind  all  of  your  associates  at  Uni- 
versal for  the  continued  flow  of  top 
product  whi^h  we 
"a1«ig"?i^e  to  come." 

Manny  Frisch 
—Randforce  Amuse.  Carp. 

CHARLOTTE,  N.C. 

"This  was  an  excellent  job  of  pre- 
senting excerpt;  from  some  of  your 
forthcoming  Ttiey  took 

mighty  good  and  I want  you  to 
know  I am  looking  forward  to  their 
release.  This  subject  should  certainly 
build  up  enthusiasm  for  the  future 
^nly  of  Universal  but  the  indus- 
IwhdtextBcLxidd^o  the  hope 
ire  of  our  bu^nes^ 

Ernest  Steflings— 
Stewart  & EvereftTheatres  tnc. 

K OHIO 

|d  the  pleasure  this  week  of  see- 
Forthcoming  production 
reora^niay  I take  this  opportunity 
to  say  thaftrtmj^  as  proud  as  you 
are  of  the  wonderTof-plctores  that 
Universal  has  coming.  WTtIrHhis 
wonderful  lineup  I am  sure  that  Uni- 
versal will  enjoy  the  success 
it  so  richly  deserves  and  I for  ode^m 
certainly  thrilled  to  be  on  your  oand- 
wagon." 

Joe  Lissauer-- 
Skirball  Brothers  Theatres 

DALLAS.  TEXAS 
"We  have  enjoyed  seeing  the  Uni- 
versal Product  Reel  and  all  agree  it 
is  great.  In  fact  it  is  so  good  we  are 
willing  to  book  the  coming  Produc- 
tion short.  Congratulations." 

W.E.  Mitchell- 
Texas  Consolidated  Theatres 


DALLAS.  TEXAS 
"Have  just  had  the  tremendous 
pleasure  of  viewing  your  wonder- 
ful product  reel.  You  can  be  really 
proud  of  your  up-coming  product 
and  more  so  in  the  manner  you  are 
presenting  your  product  to  prospec- 
tive buyers,  by  screening  these  won- 
derful excerpts.  We  of  Trans-Texas 
wish  you  and  your  company  tremen- 
dous success  in  a fine  line-up  of 
product." 

Earl  Podolnick— 
Trans-Texas  Theatres,  Inc. 

DES  MOINES,  lA. 

"It  was  a well-prepared  subject  Ibpd 
it  was  a good  thing  to  familicirb 
your  customers  with  the  corning 
product,  especially  products  ofjthis 
stature." 

Don  Allen— Tri  States  Theatres 

LINCOLN.  NEBB. 
"Congratulations  on  a great  produc- 
tion reel  on  what  should  be  a tre- 
mendous lineup  of  hits." 

George  Gaughan— Cooper  Foundation 

LOUISVILLE,  KY. 

"First  I want  to  congratulate 
versal  on  having  the  know  ho>ir 
assemble  the  production,  acting 
triting  talent  to  create  six  pictures 
which  give  every  evidence  of  being 
in  the  blockbuster  category.  Sec- 
ondly, I want  to  congratulate  you 
persmally  on  having  the  foresight 
to  show  exhibitors  these  terrific  se- 
quence. This  reel  cannot  help  but 
enthuse  the  entire  industry  and  give 
us  all  orfaed  confidence  in  the  future 
of  QKfr  theatres.  We  hope  and  expect 
have  the  good  fortune  to  play  all 
of  these  fine  attractions  in  most  of 
our  theatres,  and  I pledge  you  that 
we  will  do  everything  in  our  power 
to  merchandise  them  locally  with 
the  same  care  that  Universal  has 
produced  them." 

Dale  H.  McFarland- 
Fourth  Avenue  Amusement  Co. 

MILWAUKEE,  WIS. 

"I  had  the  pleasure  of  screening 
your  product  reel  and  want  to  con- 
gratulate you  and  Universal  Inter- 
national for  the  backlog  of  tremen- 
dous product.  I am  positive  that 


every  exhibitor  in  the  nation  who  is 
fortunate  to  have  U.l.  on  his  side  will 
be  proud  to  show  these  outstanding 
attractions.  Only  good  product  will 
motivate  the  public  into  our 
theatres." 

Al  Camillo— Tower  Theatre 

MINNEAPOLIS.  MINN. 

"You  are  to  be  complimented  on  the 
forward  move  in  screening  for  us 
your  future  productions  subject.  We 
are  enthused  with  what  we  saw  and 
look  forward  to  running  not  only 
these  but  the  others  Roy  Miller  told 
us  of  as  being  currently  in  produc- 
tion." 

John  Branton,  Don  O'Neill, 

Everett  Seibel,  Chas.  Zinn— 
Minnesota  Amusement  Co. 

Tom  Burke— Theatre  Associates 
\Paul  Lundquist— Northwest  Theatre  Corp. 
irold  Field— Park  Theatre,  St.  Louis  Park 
Robert  Hazelton— Independent  Theatres 

YORK,  N.Y. 

'I^ave  been  exceptionally  busy  for 
ie  past  few  weeks  and  have  been 
unable  to  write  you  and  tell  you 
how  impressed  I was  with  the  in- 
troduction to  your  coming  attrac- 
tions. I am  looking  forward,  based 
on  what  I have  seen,  to  a great 
year  for  the  balance  of  this  year  and 
for  next  year.  I really  want  to  com- 
mend you  for  having  this  sort  of 
presentation." 

Joe  Ingber— Brandt  Theatres 

PITTSBURGH,  PA. 

"The  shots  we  saw  of  the  forthcom- 
ing releases  gave  me  a terrific  shot 
in  the  arm  and  I can  only  say,  if  all 
companies  could  match  your  re- 
leases, we  would  again  be  in  a very 
sound  business." 

Dinty  Moore— Theatre  Service  Corp. 

And  many,  many  more  too  numer- 
ous to  mention . . . however,  special 
acknowledgments  to: 

Dave  Wallerstein 

Balaban  & Katz,  Chicago 

Gordon  Hewitt 

N.T.&T.,  Los  Angeles 

Ted  Mann 
Minneapolis 

Raymond  Willie 

Interstate  Circuit,  Dallas 


22  Features,  40  Short  Films 
At  San  Francisco  Festival 


SAN  FRANCISCO— The  fifth  San  Fran- 
cisco Film  Festival,  which  opens  a 14-day 
stay  Wednesday  (1),  is  clearly  the  most 
ambitious  to  date  in  scope  and  quality. 
Thirty-two  countries  are  represented  with 
22  feature  films  and  more  than  40  short 
films  in  the  categories  of  animated,  docu- 
mentary, creative-experimental,  fiction 
and  art. 

Irving  M.  Levin,  Festival  director  and 
its  originator,  has  commented,  “Many  of 
the  films  entered  are  among  the  most 
important  and  controversial  of  recent 
years,  and,  in  addition,  represent  most  of 
the  great  talents  now  making  films.  Yet, 
we  have  managed  to  maintain  ample  space 
for  a number  of  first-films  by  young  di- 
rectors who,  the  selection  committee  feels, 
have  excellent  promise.  With  this  group 
of  films,  and  with  the  personalities  we 
anticipate  will  be  attending,  we  are  certain 
of  the  most  successful  Festival  to  date.” 

A CONTROVERSIAL  FILM 

One  of  the  most  widely  discussed  films 
of  recent  months  is  Luis  Bunuel’s  “Viri- 
diana,”  the  Spanish  entry  to  be  presented 
on  November  5.  To  make  this  uncompromis- 
ing indictment  of  false  charity  and  vain 
humility,  Bunuel  returned  to  his  native 
country  for  the  first  time  since  1938, 
when  he  moved  to  Mexico. 

Bunuel’s  harsh  but  honest  picture  of  a 
young  girl  striving  to  become  a nun  re- 
ceived official  condemnation  in  Spain,  but 
won  first  prize  at  this  year’s  Cannes  Inter- 
national Film  Festival,  and  has  been 
called  by  international  critics  the  re- 
nowned director’s  greatest  work.  Bunuel’s 
classics  of  the  past  include  “Los  Olvi- 
dados”  'The  Young  and  the  Damned) ; 
“Land  Without  Bread,”  and  “The  Andalu- 
sian Dog.” 

Nina  Dix>bysheva  and  a large  Russian 
delegation  will  accompany  that  country’s 
entry,  “The  Clear  Sky,”  to  San  Francisco. 
This  Mosfilm  Studios  production  is  of  par- 
ticular interest  here  because  it  was  directed 
by  Grigory  Tchukhray,  whose  “Ballad  of  a 
Soldier”  won  first  prize  at  the  Festival  in 
1960. 

Winner  of  first  prize  at  the  Moscow  Film 
Festival,  the  film  concerns  a love  affair 
between  a famous  pilot  and  a young  girl 
who  waits  for  his  return  as  she  is  expect- 
ing to  bear  a child.  D.  Khrabrovitsky  was 
responsible  for  the  scenario  and  Ergey 
Poluianov  for  photography. 

NEW  SATYAJIT  RAY  ENTRY 

One  of  the  high  points  of  the  Festival 
will  certainly  be  the  showing  of  India’s 
“Devi,”  directed  by  the  internationally 
acclaimed  Satyajit  Ray,  on  November  8. 
The  director  of  the  “Apu”  trilogy  in  his 
latest  film  attacks  a superstition  that  is 
still  rife  in  many  parts  of  India. 

“Devi”  is  the  story  of  a young  girl  who 
believes  herself  to  be  a goddess  and  is 
therefore  unable  to  give  herself  completely 
to  her  marriage.  Although  the  picture  was 
requested  by  many  international  film  fes- 
tivals, its  showing  in  San  Francisco  will 
be  the  first  outside  India.  The  stars  are 


A new  film  by  India’s  noted  Satyajit 
Ray,  “Devi,”  will  be  shown  at  the 
festival.  In  a scene  from  the  film  arc 
Sarmila  Tagore  and  Soumitra  Chat- 
terjee. 

Soumitra  Chatterjee  and  Sarmila  Tagore, 
both  featured  in  the  previous  “World  of 
Apu.”  Camera  credit  goes  to  Subatra 
Mitra. 

According  to  Levin,  “There  was  no  mo- 
tion picture  offered  by  a major  American 
studio  of  sufficient  quality  to  be  pre- 
sented.” However,  several  independent 
films  will  be  shown.  From  his  own  pro- 
duction company,  Kent  MacKenzie  has 
contributed  “The  Exiles,”  a documentary 
of  three  young  American  Indians  living 
lives  of  disappointment  and  desperation  in 
Los  Angeles.  The  picture  was  deplored, 
when  it  was  shown  at  the  Edinburgh  Film 
Festival,  by  the  United  States  State  De- 
partment. Its  critical  reception,  however, 
was  outstanding. 

Other  American  entries  are  “The  Glass 
Cage”  by  Antonio  Santellan  and  John  and 
Faith  Hubley’s  cartoon  feature,  “Of  Stars 
and  Men.” 

A psychological  murder  thriller,  “The 
Glass  Cage”  was  shot  on  a midget-sized 
budget  by  26-year-old  Santellan  and  has 
been  called  significant  for  some  of  the 
visual  effects  accomplished  during  scenes 
of  high  drama. 

The  Hubleys  have  been  internationally 
acclaimed  for  years  for  their  work  in 
cartoons.  In  “Of  Stars  and  Men,”  they 
have  treated  of  space,  distance,  time  and 
allied  scientific  concepts  in  an  adaptation 
of  Prof.  Harlow  Shapley’s  book  which  at- 
tempts a visualization  of  man’s  insignifi- 
cant place  in  the  universe. 

On  November  2,  admirers  of  the  work 
of  British  director  Tony  Richardson  will 
view  his  “Taste  of  Honey,”  the  English 
entry.  The  director  of  “Look  Back  in 
Anger”  and  “The  Entertainer,”  who  is  also 
the  producer  of  “Saturday  Night  and  Sun- 
day Morning,”  has  taken  yet  a further 
step  toward  becoming  the  country’s  top 
director  by  this  adaptation  of  Shelagh 
Delaney’s  play. 

“Taste  of  Honey”  is  a Woodfall  produc- 
tion with  scenario  by  Miss  Delaney  and 
Richardson,  photographed  by  Walter 
Lassally  and  with  music  by  John  Addison. 


Rita  Tushingham,  a newcomer  to  English 
films,  stars  as  a young  girl  who,  trapped 
by  the  grim  factory  environment  around 
her,  struggles  for  fulfillment  in  a brief 
love  affair,  a momentary  “taste  of  honey.” 
The  film  has  never  before  been  seen  in 
a festival. 

From  Argentina  comes  the  latest  work 
of  one  of  the  world’s  great  directors,  Leo- 
poldo  Torre-Nilsson.  According  to  Levin, 
Torre-Nilsson  himself  will  accompany  his 
picture  to  the  Festival.  The  film  is  “Sum- 
mer Skin,”  a detailed  variation  on  a fa- 
vorite Torre-Nilsson  theme,  the  tendency 
of  the  upper  class  to  distort  somewhat 
true  human  feeling. 

UNKNOWN  IN  U.  S. 

Still  relatively  unknown  in  the  U.  S., 
Torre-Nilsson  is  accredited  with  the  classic 
“La  Casa  del  Angel.”  His  wife,  Beatrice 
Guido  is  responsible  for  the  scenario  in 
“Summer  Skin,”  with  photography  by  Os- 
car Melli. 

The  Festival  opens  November  1 with  the 
Czech  entry,  “The  White  Dove,”  a first 
film  by  Frantisek  Vlacil  inspired  by  the 
paintings  of  Theodore  Platek.  On  Novem- 
ber 5,  a Shaw  Brothers  presentation  from 
Taiwan,  “The  Golden  Trumpet,”  will  be 
premiered. 

Italy’s  entry  boasts  Marcello  Mastro- 
ianni,  acclaimed  in  this  country  since  “La 
Dolce  ’trita,”  in  “Ghosts  of  Rome,”  which 
was  directed  by  Antonio  Pietrangeli.  In 
this  comic  departure  from  Italy’s  intensely 
realistic  cinema,  fantastic,  aristocratic 
ghosts  haunt  their  descendents’  villa.  Co- 
starred  are  Vittorio  Gassman,  Sandra 
Milo,  Belinda  Lee  and  Eduardo  de  Filippo. 

Jean  Gabriel  Albicocco,  24-year-old  son 
of  the  celebrated  Quinto  Albicocco,  di- 
rected the  French  entry,  “Girl  With  the 
Golden  Eyes,”  a modern,  moody,  bizarre 
study  of  Lesbianism  featuring  shock  pho- 
tography and  a love  triangle  starring 
Marie  Laforet,  Paul  Gers  and  Francoise 
Prevost. 

On  November  11,  the  second  Saturday 
of  the  Festival,  five  premieres  will  be  of- 
fered : the  three  American  films  in  the 
afternoon  and  entries  from  Poland  and 
Israel  in  the  evening. 

The  Polish  film  is  director  Andrej 
Wajda’s  “Samson,”  a grim  study  of  the 
Warsaw  ghetto  in  World  War  II.  Wajda, 
maker  of  “Kanal”  and  “Lotna,”  is  one  of 
the  leaders  among  young  Polish  film- 
makers. 

AN  ISRAELI  DOCUMENTARY 

The  Israeli  film  is  a documentary, 
“Description  of  a Struggle,”  which  sug- 
gests that  from  now  on  that  country’s 
fight  will  lie  in  the  hearts  of  the  people 
rather  than  in  the  physical  battle  for 
survival.  The  title  of  the  picture  was 
adapted  from  a story  by  Franz  Kafka  by 
French  director  Chris  Marker. 

An  interesting  event  on  November  12 
will  be  the  Mexican  entry,  “Animas  ’Ti'U- 
jano,”  which  stars  Japan’s  top  male  player, 
Toshiro  Mifune.  The  widely  touted  Gabriel 
Figueroa  served  as  photographer  in  this 
story  of  the  celebration  of  an  annual  fes- 
tival, “Mayordomia.”  Figueroa  lensed  last 
year’s  Mexican  entry,  “Micario.” 

The  Festival  will  close  November  14 
with  the  Germany  entry,  a comedy  of 
European  high  society,  “The  Last  of  Mrs. 
Cheyney,”  which  marks  Lilli  Palmer’s  re- 
tm-n  to  German  films.  Costarred  will  be 
Miss  Palmer’s  husband  in  real  life,  Carlos 
Thompson,  an  Argentinian. 


18 


BOXOFFICE  ::  October  30,  1961 


BETWEEN  THE  LINES  ^ 

= By  AL  STEEN 


Mrs.  Twyman  Avers  Mass 
Media  Now  a Scapegoat 

CHAMPAIGN,  ILL. — Asserting  that  mass 
communications  had  become  a favorite 
scapegoat,  Mrs.  Margaret  Twyman  told  a 
forum  at  the  University  of  Illinois  here 
October  20  that  mass  media  occasionally 
took  on  proportions  of  mass  murder.  The 
director  of  community  relations  for  the 
Motion  Picture  Ass’n  of  America  said  that 
each  time  new  mass  communication  media 
were  developed,  the  older  generation  had 
been  the  new  medium  for  defects  and  idio- 
syncrasies of  the  younger  generation. 

Mrs.  Twyman,  who  addressed  the  uni- 
versity’s Faculty  Forum  Series,  said  that 
parents  should  stop  “passing  the  buck” 
and  assume  more  responsibility  where  and 
when  responsibility  for  their  children  was 
concerned.  And,  she  said,  “so  must  we 
educators  of  future  parents.” 

“Blaming  mass  media  is  an  easy  escape 
and  is  accepted  by  parents  who  refuse  to 
examine  their  own  judgments  and  rela- 
tionships with  their  own  children,  much 
less  to  face  the  facts  we  now  have  in  this 
important  area,”  Mrs.  Twyman  said.  “I 
would  encourage  you  as  educators  to 
identify  scapegoatism  when  it  is  in  evi- 
dence and  call  it  by  its  rightful  name. 
While  we  know  scapegoatism  is  not  a new 
phenomenon,  we  are  doing  far  too  little 
to  counteract  it,  in  my  opinion.” 

Commenting  on  “West  Side  Story,” 
Mrs.  Twyman  said  that  this  picture  told 
more  about  the  minds  and  hearts,  and  liv- 
ing conditions,  of  juvenile  gangs  than 
most  of  the  sociology  books  written  on  the 
subject.  The  problems  of  assimilating  new 
ethnic  groups  into  a society  suddenly  be- 
came real  and  deeply  moving  by  the  pic- 
ture, she  said,  adding  “just  think  how 
many  millions  will  see  and  understand 
the  message  of  this  film  who  never  would 
enter  a sociology  classroom  or  think  of 
reading  a textbook  on  this  subject.” 

De  Rochemont's  'Question' 
Booked  by  9 U.S.  Chains 

NEW  YORK  — Louis  de  Rochemont’s 
“Question  7,”  produced  by  Lother  Wolf  and 
Lutheran  Film  Associates,  has  been  booked 
by  nine  circuits  across  the  U.S.  in  addition 
to  playing  at  the  Guild  Theatre,  New  York, 
where  it  opened  September  28. 

Circuits  include  Fox  West  Coast,  where 
the  picture  opened  in  October  at  the  Wil- 
shire,  Beverly  Hills;  Fox  Intermountain 
Fox  Midwest,  RKO,  Loew’s,  AB-Para- 
mount  Theatres,  SW  and  Cooper  Founda- 
tion. After  a dozen  test  engagements  last 
spring,  “Question  7”  was  withdrawn  for  the 
summer. 


Charles  F.  Simonelli 
Married  October  26 

NEW  YORK — Charles  F.  Simonelli,  as- 
sistant to  the  president  of  Universal  Pic- 
tures, was  married  to  Rosemary  Strafaci, 
eastern  manager  of  Golf  Digest,  Thursday 
(26). 

A nuptial  mass  was  celebrated  at  the 
Lady  of  the  Skies  Chapel  at  Idlewild, 
Queens,  followed  by  a private  luncheon 
reception  for  the  family  in  the  Wing  Room 
of  the  International  Hotel  at  Idlewild. 

Simonelli,  a native  of  New  York  City, 
entered  the  film  industry  as  an  office  boy 
in  the  eastern  advertising  and  publicity 
department  of  Universal  in  1942. 


More  on  A.C.E.  Films 

WE  HAVE  had  a number  of  inquiries 
from  exhibitors  as  to  when  A.C.E. 
Films  would  start  operating.  Their  inter- 
est was  aroused  as  a result  of  the  an- 
nouncement of  the  project’s  progress  at 
the  recent  Theatre  Owners  of  America  con- 
vention in  New  Orleans. 

In  checking  the  situation,  we  were  told 
that  there  was  no  actual  target  date.  Three 
steps  are  yet  to  be  taken;  namely,  the 
necessary  procedures  with  the  Securities 
and  Exchange  Commission,  the  raising  of 
more  money  and  the  creation  of  a man- 
agement team. 

How  long  all  this  will  take  is  anybody’s 
guess.  The  steering  committee  appointed 
by  the  American  Congress  of  Exhibitors  to 
select  a management  slate  may  come  up 
with  recommendations  very  shortly.  While 
the  name  of  Max  Youngstein  has  been 
mentioned  as  the  top  man,  it  is  reported 
that  possibility  now  has  become  remote 
and  that  ACE  will  explore  others  in  the 
personnel  area. 

It  is  understood  that  many  more  ex- 
hibitors have  expressed  a desire  to  invest 
in  A.C.E.  Films  as  soon  as  registration 
with  the  SEC  has  been  completed.  A goal 
of  $15,000,000  is  reported  to  have  been 
set  before  operations  will  get  under  way. 


Blind-Sightedness 

^HE  LACK  of  information  on  forthcoming 
pictures  is  disturbing  to  many  exhibit- 
ors and  this  fact  was  brought  into  full 
focus  in  a conversation  with  a circuit  op- 
erator during  the  TOA  convention  in  New 
Orleans. 

The  exhibitor  said  that,  in  July,  he  had 
received  a notice  to  bid  on  a picture  he 
had  never  heard  of.  Believing  it  to  be  an 
unimportant  film,  he  had  tossed  the  no- 
tice in  the  waste  basket.  Recently,  a com- 
petitor called  him  and  asked  if  he  was 
going  to  bid  on  the  film  in  question.  The 
circuit  operator  said  he  wasn’t  familiar 
with  the  picture  and  then,  suddenly,  re- 
called what  he  had  done  with  the  notice. 

“I  found  out  that  the  pictm’e  had  some 
players  of  whom  my  patrons  are  great 
fans,”  the  exhibitor  told  us.  “I  also  learned 
that  it  was  the  type  of  film  that  usually 
packs  my  theatres  and  also  that  it  was 
good  entertainment.” 

He  went  on  to  say  that  if  the  film  com- 
panies would  advertise  their  pictures  well 
in  advance,  he  would  not  have  lost  out  on 
that  particular  picture.  But,  he  added,  “I 
had  never  heard  of  the  feature  until  I 
got  a bidding  notice.” 

That  is  just  one  exhibitor  among  pos- 
sibly thousands  who  are  experiencing  the 
same  kind  of  annoyance.  The  film  in 
question  was  not  a blockbuster  in  any 
sense  of  the  word;  it  was  just  a good  little 
programmer,  but  with  great  appeal.  The 
investment  in  a single  tradepress  ad  well 
in  advance  of  release  would  represent  an 


expenditure  of  only  a fraction  of  what  the 
income  would  be  on  extra  business.  TTiis 
short-sightedness  of  many  distributors  is 
costing  them  hundreds  of  thousands  of  dol- 
lars. 

Sloppy  Management 

^HERE  has  been  so  much  written  and  dis- 
cussed about  the  necessity  for  good 
theatre  management  and  operation  that  it 
is  amazing  how  some  managers  completely 
ignore  the  advice  and  then  wonder  why 
their  patronage  has  dropped  off. 

This  past  week,  we  received  a letter  from 
a man  who  observed  two  examples  of  bad 
management  in  two  theatres — one  a big 
first-run  house  and  the  other  a large  de 
luxe  neighborhood  theatre. 

In  regard  to  the  first-run  theatre,  he 
wrote: 

“The  stagehand  closed  the  curtain  (or 
traveler)  for  a collection.  And  when  the 
newsreel  went  on,  the  traveler  remained 
closed  until  the  newsreel  was  almost  com- 
pleted. So  the  newsreel  was  lost.  People 
yelled  and  clapped  but  nothing  happened. 

“Then,  there  was  a disturbance  among 
several  people  and  a woman.  The  usher 
did  nothing  to  stop  it  and  just  let  it  go  on, 
all  to  the  annoyance  of  everyone  in  the 
balcony.” 

As  to  the  neighborhood  house,  the  man 
wrote: 

“When  the  operator  made  a changeover, 
he  shut  off  the  sound  switch — so  no  sound. 
When  he  was  ‘buzzed,’  he  lost  the  picture 
and  for  almost  five  minutes  there  was  a 
blank  screen.” 

These  were  not  ordinary,  run-of-the- 
mill  theatres.  They  were  big  circuit-oper- 
ated houses.  Accidents  in  many  cases  can- 
not be  avoided,  but  these  two  instances 
appeared  to  be  the  results  of  carelessness 
and  indifference.  That  may  have  accounted 
for  the  fact  that  the  letter  writer  counted 
only  about  50  patrons  in  one  of  the  theatres 
which  had  a seating  capacity  of  well  over 
3,000. 

A TV  Switch 

^HIS  came  to  us  in  a roundabout  way  and 
we  can’t  vouch  for  its  authenticity.  But 
it’s  a switch  on  the  practice  of  disposing  of 
pictures  to  television  after  they  have  had 
their  theatrical  runs. 

The  story,  as  we  heard  it,  was  that  the 
operator  of  a small  theatre  in  a midwestern 
city  is  seeking  to  obtain  the  film  prints  of 
popular  television  programs  for  showings 
in  the  theatre.  His  theory  is  that  people 
who  missed  a particularly  fine  TV  program 
have  no,  or  very  little,  chance  of  ever  be- 
ing able  to  see  it  unless  there  is  a re-run. 
So  the  exhibitor  would  make  up  a program 
of  outstanding  filmed  television  shows  and 
offer  them  for  those  who  had  missed 
them  or  would  like  to  see  them  again. 

Well,  that  would  be  one  way  of  relieving 
the  product  shortage. 


BOXOFFICE  ::  October  30,  1961 


19 


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All  OVER  AMERICA,  CITIES, 
HAVE  NEVER  REFORE  PLAYER 
DOING  TERRIFIC  COSINESS 


BOOK  NT  NOW— WH RLE  NT’S  HOT! 

Here  is  a list  of  playdates  up  to  press  time 


ALABAMA 


Birmingham 

F lorence 

Huntsville 

Mobi  le 

ARIZONA 

Phoenix 

ARKANSAS 

Fayetteville — 

Ft.  Smith 

Hot  Springs 

Little  Rock 

Pine  Bluff 

T exarkana 

CALIFORNIA 

Anaheim 

Arlington 

Bokersfield 

Belmont 

Berkeley 

El  Centro 

Fresno 

Fullerton 

Highland 

Larkspur 

Long  Beach.... 

Los  Angeles... 

.Beverly  Lonon 
and  Musi c Hall 

Monterey H 

i 1 1 & Steinbeck 

Oronge 

Palo  Alto 

Pomona 

Redlond 

Riverside 

Sacramento 

San  Bernardino 

San  Diego 

Son  Francisco. 

.Clay  & Larkin 

San  Jose 

.Town  and  Gay 

San  Pedro 

Santa  Ana 

Santa  Barbara  . 

Stockton 

COLORADO 

Boulder 

Denver 

CONNECTICUT 

Hartford 

Meriden 

Middletown 

New  Britoin..., 

New  Haven 

..Roger  Sherman 

New  London  .. 

Norwich 

Saybrook 

Torrington 

Waterbury 

DELAWARE 


Dover Capitol 

Wi  Imington Warner 

FLORIDA 

Ft.  Myer Edi  son 

Jacksonville Five  Points 

Miami  Beach Roosevelt 

Orlando Colony 

Palm  Beach Carefree 

Panama  City. Panama 

Pensacol  a Penn 

Sarasota Ritz 

Tampa Park 

West  Palm  Beach Carefree 

Winter  Park Colony 

GEORGIA 

Atlanta Rialto 

Columbus Rialto 

Macon Fine  Arts 

Marietto Cobb 

So  V an  n oh Savannah 

Waycross Ritz 

HAWAII 

Honolulu Kuhio 

IDAHO 

Pocatel  lo Chi  ef 


All  of  these 
circuits  have 
already  booked 

“LA  DOLCE  VITA” 

Schine,  Fox  Mid-West, 
RKO,  New  England  Thea- 
tres, Paramount  Gulf, 
Wilby-Kincey,  Famous 
Players,  Video  Independ- 
ent, Fabian,  Rowley,  Para- 
mount, Interstate,  United 
California,  Loew’s,  Fox 
West  Coast,  Fox  Ever- 
green, Stanley  Warner, 
Durkee,  Skouras,  Stewart 
& Everett,  Kerasotes, 
Dipson,  Milgrim,  Martin, 
Malco,  Central  States, 
Penn  Paramount,  Butter- 
field, Wisconsin  Amuse- 
ment, Fourth  Avenue 
Amusement.  Florida 
States,  Wometco. 


ILLINOIS 


Champai  gn 

Chicago 

Herrin 

Jacksonvi  1 le 

Peoria 

Rockford 

Rock  1 sland 

Springfield 

T ay lorvi  lie 

INDIANA 

Evansville 

Indianapol  i s 

Lafayette...  Mar 

s or  New  Main 

South  Bend 

IOWA 

Dovenport 

Des  Moines 

Waterloo 

KANSAS 

Arkansos  City.. 

Concordia 

Coffey  vi  1 le 

Clay  Center 

Dodge  City 

Emporia 

Hays 

Hutchinson 

Fox 

Liberal 

Newton 

Pittsburgh 

Sol  ina 

Topeka 

Wichita 

Winfield 

KENTUCKY 

Corbin 

Lexington 

Loui  svi  1 1 e 

Maysville 

Middlesboro 

Poris 

Richmond 

LOUISIANA 

Alexandria 

Baton  Rouge  .... 

Davenport 

Lofayette 

Lake  Charles... 

Pitt 

Monroe 

New  Orleans  .... 

Shreveport 

MAINE 

Bangor 

. Opera  House 

Biddeford 

Portlond 

MARYLAND 

Annapol  i s 

Baltimore 

.1  own,  Harlem 

Cambridge 

Cumberland 

Hagerstown 

MASSACHUSETTS 

Amherst 

Boston 

Brockton  

Fall  River 

Falmouth 

Greenfield 

Holyoke 

Lowrence 

Lowell 

Milford 

New  Bedford  . 

New  Bedford . 

North  Adams. 

Northampton  . 

Pittsfield 

Provincetown 

Springfield  ... 

Worcester 

W.  Y armouth  .. 

MICHIGAN 

Ann  Arbor 

Boy  City 

Detroit 

Trons  Lux  Krim 

Flint 

Grand  Rapids 

Regent 

East  Lansing, 

MINNESOTA 

Minneapol  i s. . 

MISSISSI  PPI 

Biloxi 

Columbus 

Greenville 

Greenwood 

Gulfport 

Hattiesburg... 

Jackson 

Meridian 

Tupelo 

.Lyon  and  Lyric 

MIS 

SOURI 

Brookfield  ... 

Excel sior  Sp 

Joplin 

Fox 

Kansas  City. 

Springfield... 

Fox 

St.  Louis  ..... 

MONTANA 

BH  lings 

NEVADA 

Reno 

NEB 

RASKA 

Beatrice 

NEW  HAMPSHIRE 

Dover 

Hanover 

Manchester .. 

Nashua 

..  Daniel  Webster 

NEW 

JERSEY 

Asbury  Park. 

Atlantic  City 

and  Shore 

Montclair 

OR  WRITE,  WIRE,  PHONE 


TALK  TO  YOUR  LOCAL  ASTOR  PICTURES  REPRESENTATIVE 


• • • 


TOWNS  AND  THEATRES  THAT 
A SUBTITLED  PICTURE  ARE 

I 

WITH  LA  DOLCE  1/ITA 


NEW  YORK 


* Albany Heilman 

Amsterdam Mohawk 

Auburn Auburn 

Batavia Batavia 

Both Babcock 

Binghamton Jarvi  s 

Buffalo Loew's  Tech, 

Colvin,  Abbot,  Bailey 

Conandaigua Playhouse 

Corning Fox 

Cortland State 

Elmira Colonial 

Geneva Geneva 

Glens  Falls Rialto 

Gloversvi  lie Glove 

Hami  Iton State 

Herkimer Liberty 

Hornel  1 Steuben 

llion Capitol 

Ithaca .Temple 

Liberty Academy 

Little  Falls Rialto 

Lockport Palace 

Malone Malone 

Massena Mas  sen  a 

Monticello Broadway 

Newark Capitol 

New  York  City.. ..Henry  Miller 

Niagara  Falls Rapids 

Norwich Colonia 

Ogdens  burg Strand 

Olean Olean 

Oneonto Oneonta 

Oswego Oswego 

Penn  Yan Elmwood 

Rochester..  Riviera  and  Little 

I Salamonca Seneca 

Saranac  Lake Pontiac 

I Syosset,  L.l Syosset 

, Syracuse Eckel 

^ Tonawanda Star 

Utica Avon 

I Watertown Olympic 

NORTH  CAROLINA 

r*"  ^ Ashboro Carolina 

Ashevi  Me Plaza 

Burlington Paramount 

Chapel  Hill Carolina 

Charlotte Carolina 

Concord Caborru  s 

Durham Center 

Fayetteville Colony 

Gas  ton  i a T em  p 1 e 

Goldsboro Paramount 

i Greensboro Carolina 

Greenvi  lie State 

Havelock Cherry 

Hendersonville Carolina 

Hickory Center 

High  Point Paramount 

Jacksonville Iwo  Jima 


Lenoir 

Lexington 

Lumberton 

Morehead  City.. 

Mt.  Airy. 

Raleigh 

Rockingham 

Rocky  Mt 

Salisbury 

Sanford 

Shelby 

Wilson 

Wi  Imington 

Winsten-Salem  .. 

OHIO 

Akron 

AshI  and 

Ashtobula 

Athens 

Bel  lefontai  ne... 

Bu  Cyrus 

Cambridge 

Canton 

Cincinnati 

an 

d Ambassador 

Cleveland 

Columbus Bex 

tley  and  World 

Cuyahoga  Falls, 

Dayton 

Del  aware 

E.  Liverpool 

Elyria 

Findlay 

Kent 

Lima 

S.  W.  Ohio 

Lorain 

Mansfield 

Marietta 

Massi  Ion 

,S.  P.  Lincoln 

Middletown 

Mt.  Vernon 

Newark 

Shea  Midland 

Niles 

Norwal  k 

Oxford 

Piqua 

Portsmouth 

Ravenna 

Sandusky 

Shelby 

Steubenvi  lie 

Tiffin 

Toledo 

Von  Wert 

Worren 

Wooster 

Y oungstown..Warner&  Newport 

Zonesville 

OKLAHOMA 

Oklahoma  City.. 

Tul  sa 

OREGON 


Eugene 

Portlond 

PENNSYLVANIA 

Allentown 

Altoona 

Bethlehem 

Butler 

Chester 

Boston 

Erie 

Harrisburg 

Hazelton 

Johnstown 

Lancaster 

Lebanon 

Newcastle 

Phi  ladelph  ia. ., 

..  Boyd,  Stonton 

Pittsburgh 

Pottsvi  Me 

Reading 

Scranton  

Stroudsburg 

Sunbury 

I homasvi  lie... 

Uniontown 

Washington 

West  Chester.. 

Wilkes  Borre... 

York 

RHODE 

ISLAND 

Newport 

Pawtucket. 

Provi  dence 

Woonsocket.... 

SOUTH  CAROLINA 

Anderson 

Columbia 

Greenvi  lie 

Greenwood 

Rock  Hill 

Spartanburg 

Sumter 

Wi  Imington 

TENNESSEE 

Kingsport 

Memphi  s 

Nashvi  He 

TEXAS 

Austin 

Beoumont 

Corpus  Christi 

Dal  las 

Ft.  Worth..  Seventh  St.  & Capri 

Houston Tower  and  Paris 

Lubbock 

. Arnett-Benson 

Port  Arthur 

Son  Antonio 

UTAH 


Salt  Lake  City 

VERMONT 

Burlington 

VIRGINIA 

Alexandria 

Arl  ington 

Chorlottesvi  lie.... 

..Paramount 

Danvi  1 le 

Harrisburg 

Lynchburg 

. Paromount 

Martinville 

Newport  News 

Norfolk Norva 

and  Granby 

Petersburg 

Richmond 

Roanoke 

Staunton 

Virginio  Beach 

Winchester 

WASHINGTON,  D.C. 

Washington. ..Town,  Booker  T., 
Langston 

WASHINGTON 


Aberdeen B & R 

Bremerton Admi  ral 

Everett Everett 

Olympia State 

Seattle. ...Music  Box&Uptown 
Spokane State 

WEST  VIRGINIA 

Bluefield Granada 

Charleston Capitol 

Huntington Orpheum 

Morgantown Warner 

Wheeling Victoria 

WISCONSIN 

AppI  eton AppI  eton 

Greenbay West 

Kenosha Orpheum 

Madi  son Capitol 

Mi  I waukee Strand 

Racine Venetian 

Sheboygan Sheboygan 

CANADA 

Almonte O’Brien 

Arnprior,  Ont O'Brien 

Montreal Snowden 

Pembrooke,  Ont O’Brien 

Ottowa Nelson 

Renprew,  Ont O’Brien 

Toronto Tivol  i 

Vancouver Stanley 

Winnipeg Gaiety 

Windsor,  Ont Copitol 


GEORGE  JOSEPHS,  V.  P.  in  Charge  of  Sales-ASTOR  PICTURES,  INC.  625  MADISON  AVE.,  N.Y. 


1 


LETTERS 


"An  Ode  to  Stereo  Sound” 

I am  enclosing  a poem  entitled  “An 
Ode  to  Stereo  Sound,”  which  I wish  you 
would  publish  at  your  earliest  convenience 
in  Boxoffice.  Stereo  sound  at  our  theatre 
is,  or  has  become,  a rarity  at  this  time. 
We  installed  stereo  sound  around  1953. 
When  first  installed  we  had  ample  stereo 
prints,  but  that  is  in  the  long  dim  past. 
As  a matter  of  fact,  we  are  still  using  the 
original  magnetic  heads  which  came  with 
the  equipment.  If  we  had  our  quota  of 
stereo  prints,  we  would  be  on  our  third 
or  fourth  set  of  magnetic  heads.  Our  pres- 
ent heads  are  still  good  with  plenty  of 
wear  on  them. 

In  nineteen  hundred  and  fifty  three 

Cinemascope  came  to  be 

And  with  it  to  be  found 

Was  the  miracle  of  Stereo  Sound. 

In  the  first  few  years 
It  brought  lots  of  cheers 
And  the  prints  of  Stereo  Sound 
Were  in  an  abundance  found. 

In  the  passing  of  time 
And  in  every  clime 
It  is  a miracle  found 
A print  with  Stereo  Soimd. 

We  spent  plenty  of  cash 
And  made  a big  splash 
To  acclaim  that  we  found 
The  miracle  of  Stereo  Sound. 

Our  expensive  Stereo  System 
Does  indeed  tax  our  wisdom 
As  to  why  we  were  clowned 
Into  this  Stereo  Sound. 

From  the  very  outset 
We  were  sure  of  the  best 
We  were  promised  the  most 
But  it  was  only  a boast. 

We  have  begged,  pleaded  and  cajoled 
But  we  are  still  out  in  the  cold 
Because  Stereo  prints  are  not  around 
To  give  the  miracle  of  this  modern 
Sound. 

Once  in  a great  while 
In  Fox’s  grand  style 
They  are  able  to  find 
Some  Stereo  Sound. 

With  an  occasional  print  from  Fox 
Our  system  is  on  the  rocks 
I look  it  in  the  face 
Knowing  it  was  bought  in  good  grace 

We  still  beg  and  plead 


THEATRES  WANTED 

Attention  Circuit  or  Independent  Operators 
Will  buy,  lease  or  operate 
your  drive-in  or  indoor  theatre 

WHITE  ELEPHANT  OR  NOT 

TOM  GRIFFING 

Box  8325,  Sta.  C.  Phone  298-5215 
Albuquerque,  New  Mexico 


(Letters  must  be  signed.  Names  withheld  on  request) 


Stereo  is  what  we  need 
But  while  optical  is  around 
Those  prints  will  abound. 

Dual  prints  are  easy  to  make 
And  they  are  able  to  create 
Happiness  everywhere  to  be  found 
Whether  optical  or  Stereo  Sound. 

ANYONE  WANT  TO  PURCHASE  A 
SLIGHTLY  USED  STEREOPHONIC 
SOUND  SYSTEM? 

WILLIAM  E.  BINFORD 

Projectionist, 

Governor  Theatre, 

Somerset,  Pa. 


CALENDARiEVENTS 


NOVEMBER 

S M T W T F S 

12  3 4 

5 6 7 8 9 10  11 

12  13  14  15  16  17  18 

19  20  21  22  23  24  25 

26  27  28  29  30 


DECEMBER 

S M T W T F S 

1 2 

3 4 5 6 7 8 9 

10  11  12  13  14  15  16 
17  18  19  20  21  22  23 
24  25  26  27  28  29  30 
31 


NOVEMBER 

1-14,  Fifth  annual  Son  Francisco  International  Film 
Festival,  San  Francisco. 

5-7,  Joint  annual  convention  of  Georgia,  Alabama 
and  Tennessee  theatre  owners,  Dinkler-Plaza  Ho- 
tel, Atlanta. 

20,  Motion  Picture  Pioneers  23rd  annual  dinner, 
Waldorf-Astoria  Hotel,  New  York. 


Afford  a Definite  Advantage 

Just  to  let  you  know  how  much  I enjoy 
reading  Boxoffice  each  and  every  week, 
even  though  I am  no  longer  in  the  theatre 
business. 

Your  magazine  has  become  tremendously 
helpful  to  me  in  my  new  “line”  of  work, 
too,  that  of  newspaper  editor. 

Boxoffice  definitely  affords  an  ad- 
vantage in  the  preparation  of  our  Enter- 
tainment Page.  It  certainly  keeps  us  “on 
top”  of  local  happenings,  as  well  as  na- 
tional and  worldwide  events. 

Because  of  this,  I am  requesting  that 
you  please  begin  sending,  at  once,  my  copy 
to  my  business  address,  rather  than  home 
address.  Please  mail  to:  Passaic  Valley 
Times-Herald,  40  Paterson  Ave.,  Little 
Falls,  N.J. 

GERALD  G.  HAZELL 

Feature  Editor, 

Passaic  Valley  Times  Herald, 

Little  Falls,  N.J. 


A Training  Manual  for  Exhibition 

Enclosed  please  find  my  remittance  for 
a two-year  subscription  to  Boxoffice. 

As  a prospective  exhibitor,  I would  like 
to  say  that  your  many  articles  on  man- 
agement techniques,  promotion  and  news 
of  the  industry  are  priceless. 

As  a projectionist,  I can  say  that  the 
articles  by  Wesley  Trout  are  invaluable. 
I would  like  to  see  him  do  some  on  the 
maintenance  and  operation  of  some  of  the 
less  well-known  projectors  and  sound  sys- 
tems as  well  as  the  portables  manufac- 
tured by  many  of  the  well-known  com- 
panies. 

Boxoffice  is  truly  a training  manual 
for  those  in  the  exhibition  field. 

ROBERT  E.  ALLEN 

Projectionist, 

Lompoc  Theatre, 

Lompoc,  Calif. 


Source  of  Help  and  Information 

Just  received  the  Boxoffice  August- 
September  Honor  Citation.  It  makes  me 
very  happy  indeed  to  know  that  my  cam- 
paigns on  “The  Ladies  Man”  and  “David 
and  Goliath”  were  accepted  for  this  honor. 

Boxoffice  is  an  outstanding  tradepaper. 
I always  enjoy  reading  it.  The  help  and 
information  contained  in  Boxoffice  can- 
not be  measured  in  dollars.  I always  look 
forward  to  it. 

S.  L.  SORKIN 

RKO  Keith’s  Theatre, 

Syracuse,  N.  Y. 


DECEMBER 

4-7,  Allied  States  Ass'n  annual  convention,  Eden 
Roc  Hotel,  Miami  Beach. 


Barry  Says  Comedy  Must 
Be  Broad  to  Entertain 

NEW  YORK — If  a picture  is  a comedy, 
it  should  be  broad  comedy,  in  the  opinion 
of  Philip  Barry  jr.,  who  has  just  delivered 
“Sail  a Crooked  Ship”  to  Columbia  Pic- 
tures, the  first  under  a five-year  deal. 
Barry  was  in  New  York  last  week  in  con- 
nection with  a sneak  preview  of  the  pic- 
ture. 

The  public,  if  offered  a comedy,  wants 
it  in  large  doses,  Barry  said.  Situations 
must  be  exaggerated  for  pure  farce  and 
patrons  will  express  disappointment  if  they 
don’t  get  it.  Comedy  and  farce  comedy  can 
be  mixed  if  a farcical  scene  is  given  legiti- 
mate preparation  and  not  just  “dragged  in 
by  the  heels.” 

Barry  said  that  “Sail  a Crooked  Ship,” 
based  on  the  novel  by  Nathanial  Benchley, 
was  of  the  “screwball”  type  but  with  logical 
situations.  It  has  Robert  Wagner,  Dolores 
Hart,  Carolyn  Jones,  Frankie  Avalon,  Ernie 
Kovacs  and  Frank  Gorshin  in  the  top  roles 
and  tells  the  story  of  a mob  which  steals 
a ship  and  plans  to  use  it  as  a getaway 
after  staging  a Baston  bank  robbery. 

The  producer,  son  of  Philip  Barry,  famed 
American  playwright,  has  had  14  years  of 
diverse  experience  in  the  theatre,  tele- 
vision and  motion  pictures.  His  first  pic- 
ture was  “The  Mating  Game”  for  MGM  in 
1958,  after  which  he  moved  over  to  Co- 
lumbia as  an  independent  producer.  He 
now  has  formed  his  own  production  com- 
pany and,  under  his  contract,  will  pro- 
duce four  pictures  in  five  years.  His  next 
will  be  “The  Widower,”  which  he  de- 
scribed as  a woman’s  picture,  with  La 
Jolla,  Calif.,  locale.  He  plans  to  inter- 
sperse his  program  with  comedy  and 
drama. 


Hockey,  Football  Games 
For  Telemeter  Clients 

TORONTO  — Thirty-five  away-from- 
home  games  of  the  Toronto  Maple  Leafs 
hockey  team  and  five  games  of  the  To- 
ronto Argonauts  of  the  Canadian  Football 
League  will  be  provided  for  subscribers  of 
Telemeter  in  the  Toronto  suburb  of  Etobi- 
coke this  season. 

The  charge  per  home  will  be  $1  for  each 
hockey  game  and  $2  for  each  football 
game. 


24 


BOXOFFICE  ::  October  30,  1961 


Give  the  All-American  Christmas  Bonus! 

Here’s  the  one  Christmas  Gift  for  your  employees 
that  helps  all  America. 

Series  "E”  U.S.  Savings  Bonds  encourage  em- 
ployee thrift  and  patriotism  . . . act  as  an  economic 
insurance  policy  in  your  community  . . . get  more 
valuable  with  each  passing  day.  It’s  the  one  Christmas 
bonus  for  your  employees  that  contributes  to  Amer- 
ica’s strength  and  the  peaceful  future  of  mankind. 


To  the  company  treasurer:  How  about  a Savings 
Bond  bonus  for  the  company,  too?  Invest  surplus 
funds  in  Series  "E”  and  ”H”  Bonds.  Each  has  an 
annual  limit  of  $10,000  face  value.  Bonds  are  safe 
and  sure.  Their  value  is  guaranteed. 

They  don’t  fluctuate  with  the  market. 

Both  yield  3M%,  when  held  to  maturity. 


IJ.S.  SAVINGS  BONDS 


20  Years  of  Service  to  America 


The  U.  S.  Government  does  not  pay  for  this  advertisement.  The  Treasury  Department  thanks,  for  their  patriotism.  The  Advertising  Council  and  this  Magazine. 


BOXOFFICE 


BOXOFFICE  October  30,  1961 


25 


^cfiont 

By  IVAN  SPEAR 


Paula  Prentiss,  Jim  Hutton 
To  Costar  in  Fifth  Film 

The  sensational  rise  to  stardom  in  the 
past  year  of  Paula  Prentiss  and  Jim 
Hutton  has  prompted  Metro-Goldwyn- 
Mayer  to  costar  the  youthful  team  in  their 
fifth  motion  picture,  a romantic  comedy 
titled  “And  So  to  Bed.”  Frank  Tashlin 
has  been  signed  to  write  and  direct. 

Miss  Prentiss  and  Hutton,  who  were  first 
introduced  to  audiences  in  “Where  the 
Boys  Are,”  have  just  completed  “The  Hori- 
zontal Lieutenant,”  with  “Bachelor  in 
Paradise”  in  final  preparation  for  release. 
They  also  starred  in  “Honeymoon  Ma- 
chine.” 

Tashlin,  who  has  to  his  successful 
comedy  credits  “Will  Success  Spoil  Rock 
Hunter?”  “CinderFella”  and  “Geisha  Boy,” 
has  reported  to  MGM  to  start  adaptation 
on  “And  So  to  Bed”  from  an  original 
story  by  Harry  Ruskin  and  Wanda  Tuchok. 

Martin  Rackin  in  London 
For  'Churchill  Story' 

Paramount  pi-oduction  chief  Martin 
Rackin  has  joined  producer  Hugh  French 
in  London  for  conferences  with  Sir  Win- 
ston Chm’chill  on  the  forthcoming  Para- 
mount production,  “The  Churchill  Story.” 

The  screen  treatment  of  the  epic  pro- 
duction which  deals  with  Churchill’s  early 
adventurous  life  up  to  his  marriage  in 
1908  will  be  discussed.  The  film  is  based 
on  the  British  statesman’s  autobiographical 
books,  “My  Early  Life,”  published  in 
America  under  the  title  of  “A  Roving  Com- 
mission” and  “The  World  Crisis.”  The  pic- 
ture will  get  color  and  widescreen  treat- 
ment and  will  feature  an  all-star  cast. 

Marilyn  Monroe  Scheduled 
For  20th-Fox  Feature 

Marilyn  Monroe  will  return  to  the  screen 
as  the  star  of  “Something’s  Got  to  Give,” 
a sophisticated  comedy  to  be  produced  by 
David  Brown  and  directed  by  George 
Cukor  for  20th  Century-Fox. 

The  picture,  which  details  the  dilemma 
of  a man  legally  married  to  two  women, 
is  slated  to  go  before  the  cameras  Novem- 
ber 14.  Brown  plans  to  lens  the  yarn  in 
Connecticut  and  Hawaii,  with  interiors  to 
be  shot  at  the  Westwood  studio. 

Lola  Albright  and  Gig  Young 
Cast  in  'Kid  Galahad' 

Lola  Albright  and  Gig  Young,  twice 
nominated  for  an  Oscar  for  his  perform- 
ance in  “Come  Fill  the  Cup”  and  “Teach- 
er’s Pet,”  have  been  signed  for  starring 
roles  with  Elvis  Presley  in  “Kid  Galahad,” 
Mirisch  Co.  presentation  for  United 
Artists  release.  David  Weisbart  produced 
and  Phil  Karlson  directs  . . . Jack  Palance 
has  been  signed  by  Italian  International 
Films  to  topline  “The  War  Continues,” 
a World  War  II  melodrama  . . . Eddie 
Albert  will  essay  a guest  star  role  in  the 


Kaufman-Lubin  production,  “Reprieve.”  At 
the  same  time,  Albert  will  be  starring  in 
“Eighth  Avenue”  for  Film  Projects,  Inc. 
in  New  York,  and  has  been  cast  in  one  of 
the  cameos  in  Darryl  F.  Zanuck’s  “The 
Longest  Day”  for  20th-Fox  . . . Jacques 
Bergerac  has  been  inked  to  star  in  “On 
a Summer  Holiday,”  which  Dino  De  Laur- 
entiis  will  coproduce  with  Emo  Bistolfi. 
The  picture  will  be  made  in  Rome  in  East- 
man Color  and  Cinemascope  for  Colum- 
bia release  in  the  U.S. 

'Circus  Kings'  Film  Rights 
Bought  By  Frank  Ross 

Film  rights  to  “The  Circus  Kings”  have 
been  secured  by  producer  Frank  Ross.  The 
story  of  the  Ringling  Bros,  will  be  made 
for  United  Artists  release.  The  novel  on 
which  the  film  will  be  based  is  by  Henry 
Ringling  North  and  Aldon  Hatch. 

Sonora  Babb’s  short  story,  “The  Larger 
Cage,”  has  been  purchased  by  Michael 
Joseph  Kane  for  filming  as  an  art  house 
feature.  Kane  will  retitle  the  story  “The 
Bird  Tamer,”  and  plans  to  set  up  produc- 
tion in  a Mexican  town.  The  yarn,  treating 
with  a young  boy  who  is  left  alone  in  the 
world  and  must  make  his  own  way  at  the 
age  of  nine,  has  been  budgeted  at  $65,000, 
according  to  Kane. 

More  story  buys  for  the  week  included 
purchase  by  Paramount  of  an  original  Carl 
Hittleman  screenplay,  “36  Hours,”  a drama 
dealing  with  intelligence  operations  prior 
to  the  Normandy  invasion  . . . “The  Golden 
Fool,”  an  original  by  Gerald  Green,  author 
of  “The  Last  Angry  Man,”  has  been  ac- 
quired by  Producer  Sam  Jaffe,  who  plans 
to  make  it  as  a coproduction  with  Italian 
producer  Carlo  Riganti’s  company.  Inter- 
national Motion  Picture  Entei’prises.  Jaffe 
is  currently  in  Rome  producing  MGM’s 
“Damon  and  Pythias,”  starring  Guy  Wil- 


Producers to  Give  Hope 
10th  Milestone  Award 

First  actor  to  receive  the  Screen  Pro- 
ducers Guild  10th  Annual  Milestone 
Award  will  be  Bob  Hope,  honored  for 
his  “historic  contribution  to  the  world 
of  motion  picture  entertainment.”  The 
award  will  be  presented  March  4,  when 
the  guild  holds  its  awards  dinner  at 
the  Beverly  Hilton  Hotel. 

Frank  P.  Rosenberg  will  chairman 
this  year’s  event,  which  also  will  be 
highlighted  by  presentations  for  the 
best  produced  theatrical  film  of  the 
year,  the  best  produced  filmed  TV 
series  and  the  Jesse  L.  Lasky-Inter- 
collegiate  Competition  Award. 

Past  recipients  of  the  Milestone 
Award  have  been  Adolph  Zukor,  Jack 
L.  Warner,  Samuel  Goldwyn,  Spyros  P. 
Skouras,  Walt  Disney,  C.  B.  DeMille, 
Darryl  F.  Zanuck  and  Louis  B.  Mayer. 
There  were  no  dinners  or  awards  in 
1954  and  1955. 


liams  and  Don  Burnett.  The  Green  yarn 
treats  with  the  adventures  of  four  men, 
an  Englishman,  American,  Frenchman 
and  Italian,  who  own  a private  airplane. 

Nat  King  Cole  to  Costar 
In  Mexican  Production 

Nat  King  Cole  will  meet  with  Mexican 
producer  Miguel  Zacarias  on  November  1 
in  New  York  to  finalize  a deal  for  “The 
English  Teacher”  in  which  Cole  will  co- 
star  with  Mexican  actress  Maria  Felix. 

“Teacher”  will  be  a coproduction  be- 
tween Kell-Cole  Productions  headed  by 
Ike  Jones  and  Zacarias’  company,  and  is 
slated  to  roll  in  Mexico  City  in  early  1962. 

Owen  Crump  Set  to  Produce 
For  Project  HI  Enterprises 

The  signing  of  producer  Owen  Crump 
has  been  announced  by  Project  III  Enter- 
prises in  the  first  phase  of  an  expansion 
move  to  meet  its  extensive  production 
plans  in  video  and  theatrical  films. 
Crump’s  most  recent  assignment  was  the 
soon-to-be-released  motion  picture,  “The 
Couch,”  which  he  produced-directed  for 
Warner  Bros,  from  an  original  story 
written  in  cooperation  with  Blake  Ed- 
wards. 

George  Stevens  Is  Indefinite 
On  'Greatest  Story'  Plans 

Future  plans  for  George  Stevens’  “The 
Greatest  Story  Ever  Told”  were  still  up  in 
the  air  following  the  producer-director’s 
return  from  New  York  business  discussions 
anent  financing  of  the  project. 

Although  Stevens  huddled  with  George 
P.  Skouras,  president  of  Magna  Pictimes 
and  United  Artists  Theatres,  no  deal  was 
set.  Plans  for  a February  1 start  of  pro- 
duction still  continue,  with  the  Stevens 
unit  remaining  on  the  20th-Fox  lot. 

$6,000,000  Is  Budgeted 
For  Two  MGM  Films 

The  budget  on  MGM’s  “Period  of  Adjust- 
ment,” slated  to  roll  after  the  first  of  the 
year  will  be  approximately  $2,000,000,  ac- 
cording to  producer  Lawrence  Weingarten. 
Four  starring  roles  are  currently  being  cast 
by  Weingarten  for  filmization  of  the 
Tennessee  Williams  play  scripted  by  Isobel 
Lennart. 

At  the  same  time,  the  producer  disclosed 
that  “The  Adventm-es  of  Jamie  McPheeters 
will  be  budgeted  at  $4,000,000,  and  will 
follow  “Period”  on  his  schedule. 

Two  Writers,  Composer 
Get  Assignments 

Assignments:  William  Wood  was  set  by 
Paramount  to  do  a script  revision  job  on 
“My  Six  Loves,”  which  the  studio  pur- 
chased to  star  Debbie  Reynolds  . . . Leon- 
ard Rosenman,  who  scored  “Hell  Is  for 
Heroes”  at  Paramount,  was  inked  to  com- 
pose and  conduct  the  music  for  Allied 
Artists’  “Reprieve”  . . . Paramount  con- 
tract writer  Richard  Carr  will  polish  the 
final  script  on  “Reunion,”  to  be  produced 
by  Stuart  Miller  from  Merle  Miller’s  novel. 


26 


BOXOFFICE  ::  October  30,  1961 


By  ANTHONY  GRUNER 


John  E.  Hart  Is  First  Head 
Of  National  Co-WOMPI 

Charlotte — John  E.  Hart,  local  Pru- 
dential Insurance  Co.  executive  and 
husband  of  WOMPI  Mary  Hart,  is  the 
first  national  chairman  of  Co- 
WOMPI,  an  organization  formed  in 
Charlotte  during  the  recent  Women  of 
the  Motion  Picture  Industry  conven- 
tion by  14  husbands  of  WOMPI  mem- 
bers. The  purpose  of  the  new  group  is 
to  encourage  the  participation  by  hus- 
bands of  WOMPIs  in  WOMPI  charit- 
able and  social  affairs  and  to  aid  their 
wives  in  community  activities  which 
improve  the  public  image  of  the  mo- 
tion picture  industry.  Named  to  serve 
with  Hart  on  the  Co-WOMPI  executive 
committee  were  Sandy  Kohn,  Atlanta; 
Harry  K.  Oliphint,  Denham  Springs, 
La.,  and  George  Olivier,  Washington, 

D.  C.  Hart  stated  that  the  husbands  of 
all  WOMPI  members  are  eligible  for 
membership  and  that  requests  can 
be  addressed  to  him  at  4852  Princess 
Anne  Lane,  Jacksonville  10,  Fla. 

WOMPI  8-Year  Gifts 
Exceed  $500,000 

JACKSONVILLE  — Mrs.  Anne  Dillon, 
president  of  the  Jacksonville  WOMPI,  has 
pointed  out  a hitherto  unpublished  but 
highly  significant  accomplishment  con- 
cerning the  charitable  activities  of  the  cur- 
rently active  525  WOMPI  members  in  12 
U.  S.  and  Canadian  cities. 

“WOMPIs  have  contributed  more  than 
a half  million  dollars  to  charity  during  the 
eight  short  years  of  WOMPI  existence,” 
declared  Mrs.  Dillon,  “and  to  me  that  was 
the  most  startling  and  interesting  fact  pre- 
sented at  our  recent  convention  in  Char- 
lotte. From  a club  made  up  of  moderate 
wage  earners,  who  are  also  busy  homemak- 
ers and  parents,  I think  that  this  must  set 
a record  of  accomplishment  and  it  makes 
me  proud  to  be  a part  of  the  WOMPI  or- 
ganization.” 

Mrs.  Dillon  said  that  Mrs.  Florence  Long, 
outgoing  president  of  WOMPI  from  To- 
ronto, made  a verbal  announcement  of  the 
half-million  total  in  charitable  contribu- 
tions but  that  correspondents  covering 
the  convention  in  Charlotte  failed  to  publi- 
cize the  fact. 

The  12  WOMPI  chapters  have  contri- 
buted money,  goods  and  services  mainly 
in  the  cities  where  the  organization  exists. 
Nationally,  all  WOMPIs  also  contribute 
to  the  Will  Rogers  Memorial  Hospital.  In 
past  years  each  WOMPI  contributed  a 
penny  a day  to  the  hospital,  but  following 
a decision  at  the  Charlotte  convention, 
WOMPIs  have  stepped  up  their  contribu- 
tions in  an  original  Dimes  From  Dames 
Drive  which  should  supply  the  Will  Rogers 
Memorial  Hospital  with  a WOMPI  dona- 
tion in  the  neighborhood  of  $3,000  by  the 
time  WOMPI  convention  time  rolls  around 
to  Dallas  in  1963. 


To  Make  'Rin-Tin-Tin  Story' 

HOLLYWOOD — Herbert  B.  Leonard  has 
signed  to  make  a feature  film  for  Columbia 
next  year  titled  “The  Rin-Tin-Tin  Story.” 
Sterling  Silliphant  will  write  the  script. 


QHOICEVIEW,  the  new  British  pay  TV 
system,  was  given  a demonstration  to 
the  trade  pi-ess  at  the  Gaumont,  Camden 
Town,  and  clearly  established  itself  as  a 
strong  contender  for  a pay  TV  system  in 
Great  Britain.  Choice  view  is  a company 
formed  on  the  basis  of  equal  partnership 
by  the  Rank  Organization  and  Rediffusion, 
Ltd.  It  is  seeking  the  permission  from  the 
General  Post  Office  to  organize  a full-scale 
public  trial  in  a selected  area  in  London. 
The  system  has  already  been  seen  by  the 
Pilkington  committee  set  up  by  the  gov- 
ernment to  make  recommendations  on  the 
future  of  radio  and  television  in  this 
country. 

The  Choiceview  system  is  a flexible  one, 
adapted  either  to  piped  TV  or  aerial  sys- 
tem and  works  either  on  the  coin-in-the- 
slot  method  of  payment  or  credit  meter  for 
periodical  accounting.  The  company  favors 
the  wiring  system  as  against  an  aerial 
reception.  Programs  are  paid  for  after 
viewing  and  the  next  pay  TV  transmission 
cannot  be  received  until  payment  for  the 
last  has  been  made. 

Choiceview  anticipates  that  companies 
will  be  set  up  throughout  the  country, 
probably  taking  the  majority  of  their  pro- 
grams from  the  program  supply  companies 
or  from  other  national  sources,  for  example 
the  film  industry.  “It  is  most  likely  that 
the  pay  TV  distribution  company  will  co- 
operate with  the  local  wire  relay  company 
(if  one  exists)  by  using  spare  channels  of 
its  networks  for  the  transmission  of  pay 
TV  programs,”  says  a statement.  Choice- 
view  has  made  no  provision  for  breakdown 
at  the  recording  end  or  for  switching  on 
in  the  middle  of  a program.  A flashing- 
light  system  is,  however,  incorporated  to 
warn  a subscriber  not  to  incur  the  cost  of  a 
program  which  is  finishing  or  over-run- 
ning. In  the  case  of  deferred  payments,  a 
credit  meter  is  installed  outside  the  house, 
so  that  the  meter  can  be  read — in  the  same 
way  as  an  electricity  meter  but  without  in- 
trusion. Apart  from  this,  program  selec- 
tion is  on  similar  lines  to  the  coin-box. 

The  Choiceview  box  is  said  to  have  one 
advantage  over  the  British  Telemeter 
(Paramount)  system  in  that  it  is  a simpler 
and  more  economic  piece  of  equipment. 
Its  disadvantage  appears  to  provide  insuf- 
ficient opportunities  for  the  subscriber  to 
get  the  maximum  benefit  out  of  pay  TV  if 
he  either  dislikes  a particular  show  or 
misses  part  of  it  and  wishes  to  see  it  again. 

Most  experts  believe  that  neither  Choice- 
view  nor  British  Telemeter  or  any  of  the 
other  systems  now  being  prepared  for  pay 
TV  are  likely  to  be  allowed  opportunities 
for  a practical  public  demonstration  until 
after  the  Pilkington  committee’s  report  has 
been  published,  which  is  not  expected  until 
1964. 

* jjt  * 

The  Rank  Organization  is  expecting  big 
things  from  “Tiara  Tahiti,”  the  £500,000 
production  which  is  now  being  shot  in 
Tahiti  itself.  This  is  an  adventure  story  in 
Eastman  Color,  starring  James  Mason, 
John  Mills,  Claude  Dauphin  and  Herbert 
Lorn — produced  by  Ivan  Foxwell  and  di- 
rected by  William  Kotcheff,  one  of  the 
most  talented  producers  in  the  country, 


who  is  making  his  feature  film  debut  with 
“Tiara  Tahiti.”  The  film  is  based  on 
Geoffrey  Cotterell’s  novel  of  a clerk  who 
finds  adventures  in  the  South  Sea  Islands. 

* * 

Woodfall,  the  John  Osborne-Tony  Rich- 
ardson film  company  that  made  “A  Taste 
of  Honey”  and  “Saturday  Night  and  Sun- 
day Morning,”  will  spend  about  £1,000,000 
on  the  new  production  program  it  an- 
nounced last  week.  Albert  Finney,  who  ap- 
peared in  “Saturday  Night  and  Sunday 
Morning,”  will  star  in  one  of  their  films. 
Tom  Courtenay,  who  took  over  from  him 
in  the  West  End  production  of  “Billy  Liar,” 
will  star  in  another. 

First  into  production  will  be  “The  Lone- 
liness of  the  Long  Distance  Runner,” 
scripted  by  author  Alan  Sillitoe  from  his 
own  short  story.  Tony  Richardson  will 
produce  and  direct  it,  with  Courtenay  in 
the  leading  role.  Shooting  starts  next 
Februai*y.  Then,  in  May,  Woodfall  will 
start  filming  its  most  ambitious  project 
to  date — a film  version  of  Henry  Fielding’s 
classic  novel,  “Tom  Jones.”  It  will  star 
Albert  Finney.  John  Osborne  will  write 
the  screenplay.  And  Tony  Richardson  will 
direct  it  in  color  and  a wide-screen  process. 
Estimated  cost:  approximately  £500,000. 

Three  more  productions  are  also 
planned:  “City  of  Spades,”  based  on  the 
Colin  Mclnnes  novel  and  scripted  by  play- 
wright Barry  Reckord,  directed  by  Peter 
Yates,  stepping  up  to  his  first  directing 
assignment  after  years  as  a top  assistant 
director  on  important  British  films;  “The 
Lilywhite  Boys,”  adapted  from  HariT 
Cookson’s  play.  Ex-cameraman  Freddie 
Francis,  who  has  just  directed  his  first 
film,  “A  Change  of  Heart,”  will  direct; 
“Strike  the  Father  Dead” — an  original  film 
story  by  John  Wain.  Author  Wain  will  also 
publish  the  story  as  a novel. 

Richardson  and  Osborne  recently  joined 
the  board  of  the  Bryanston  Group,  the 
producers’  cooperative  headed  by  Sir 
Michael  Balcon.  Bryanston,  who  was 
financially  interested  in  “The  Entertainer,” 
“Saturday  Night  and  Sunday  Morning” 
and  “A  Taste  of  Honey,”  will  continue  to 
participate  similarly  in  many  future  Wood- 
fall  productions.  It  will  also  market 
most  of  them  in  association  with  British 
Lion. 

sH  4:  4: 

For  his  forthcoming  production,  “Sammy 
Going  South,”  Sir  Michael  Balcon  has 
chosen  as  his  director  Freddie  Francis  who 
piloted  Monja  Danischewsky’s  “A  Change 
of  Heart.”  He  has  joined  forces  with  pro- 
ducer Hal  Mason  and  scriptwriter  Denis 
Carman  in  Cairo.  He  will  accompany  them 
on  the  rest  of  their  reconnaissance  trip  to 
Port  Said  and  various  centers  in  Kenya, 
Tanganyika  and  Uganda.  When  he  turned 
director  Freddie  Francis  was  one  of  the 
busiest  top-flight  British  movie  photog- 
raphers. As  a cameraman  his  talents  were 
recognized  by  Hollywood  when  he  won  an 
Oscar  for  his  work  on  “Sons  and  Lovers.”. 
More  recently,  he  photographed  “Saturday 
Night  and  Sunday  Morning,”  which  won 
British  Film  Academy  and  many  interna- 
tional awards. 


BOXOFFICE  ::  October  30,  1961 


27 


60r 


60X0FFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  perceritage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


m 

4 

n 

BALTIMORE 

BOSTON 

BUFFALO 

CHICAGO 

1 

CINCINNATI 

CLEVELAND 

DENVER 

DETROIT 

INDIANAPOLIS 

KANSAS  CITY 

LOS  ANGELES 

MEMPHIS 

MILWAUKEE 

MINNEAPOLIS 

NEW  HAVEN 

NEW  YORK 

OMAHA 

PORTLAND 

SAN  FRANCISCO 

SEATTLE 

AVERAGE 

1 Ada  (MGM) 

125 

175 

105 

130 

150 

125 

185 

85 

150 

150 

125 

300 

100 

100 

100 

125 

90 

125 

140 

80 

133 

I Alakazam  the  Great  (AIP) 

85 

150 

140 

65 

150 

140 

200 

135 

130 

133 

i Armored  Command  (A A) 

100 

125 

80 

90 

no 

100 

65 

130 

no 

100 

80 

99 

; Back  Street  (U-I) 

160 

225 

no 

160 

125 

156 

1 Big  Deal,  The  (UMPO) 

130 

75 

400 

90 

no 

65 

95 

100 

90 

115 

185 

132 

; Big  Gamble,  The  (20th-Fox) 

95 

120 

105 

175 

80 

50 

85 

100 

no 

90 

100 

70 

125 

90 

100 

i Blood  cmd  Roses  (Para) 

100 

140 

100 

90 

80 

100 

135 

150 

125 

130 

75 

95 

110 

Breathless  (F-A-W) 

120 

225 

90 

120 

100 

150 

90 

120 

200 

135 

i Bridge  to  the  Stm  (MGM) 

100 

300 

200 

90 

150 

90 

350 

183 

; Carthage  in  FTomes  (Col) 

130 

125 

100 

135 

100 

118 

i Cheaters,  The  (ContT) 

95 

150 

165 

70 

150 

126 

; Circle  of  Deception  (20th-Fox) 

175 

115 

100 

75 

80 

65 

115 

100 

140 

90 

145 

75 

150 

90 

108 

1 Cloudelle  Inglish  (WB) 

125 

100 

105 

170 

80 

75 

80 

115 

140 

no 

100 

100 

100 

95 

105 

no 

80 

90 

104 

David  cmd  Goliath  (AA) 

90 

100 

175 

150 

100 

80 

100 

125 

80 

111 

Dcrys  of  Thrills  and  Lcrughter  (20th  Fox) 

120 

85 

175 

100 

95 

100 

100 

90 

175 

116 

Flight  That  Disappeared,  The  (UA) 

100 

100 

65 

100 

100 

93 

Frcmcis  of  Assisi  (20th-Fox) 

150 

150 

125 

250 

125 

175 

175 

140 

115 

150 

100 

100 

200 

175 

no 

180 

150 

100 

200 

125 

150 

Green  Helmet,  The  (MGM) 

90 

75 

no 

100 

100 

50 

100 

90 

90 

89 

Greyfriars  Bobby  (BV) 

200 

130 

125 

no 

90 

131 

House  of  Fright  (AIP) 

100 

150 

130 

50 

100 

130 

110 

Hustler,  The  (20th-Fox) 

275 

130 

185 

130 

200 

175 

120 

no 

195 

120 

164 

L'Avventura  (Janus) 

125 

120 

155 

100 

100 

100 

160 

300 

145 

League  of  Gentlemen,  The  (Kingsley) 

140 

275 

125 

190 

105 

100 

115 

150 

210 

100 

200 

135 

165 

195 

350 

170 

Left,  Right  and  Center  (Bentley 

150 

125 

90 

110 

150 

200 

138 

Mon  in  the  Moon  (Trans-Lux) 

90 

no 

no 

190 

150 

225 

146 

Man-Trap  (Para) 

100 

80 

no 

100 

100 

150 

70 

95 

101 

Marines,  Let's  Go  (20th-Fox) 

no 

115 

105 

90 

140 

95 

100 

115 

95 

100 

125 

80 

135 

100 

135 

109 

Paris  Blues  (UA) 

130 

250 

120 

215 

150 

125 

200 

135 

135 

100 

150 

130 

135 

125 

250 

200 

159 

Picnic  cm  the  Grass  (Kingsley) 

155 

120 

no 

200 

130 

135 

150 

143 

Pit 

cmd  the  Pendulum,  The  (AIP) 

200 

150 

225 

200 

190 

145 

175 

200 

135 

160 

250 

400 

90 

150 

250 

200 

195 

Portrait  of  a Mobster  (WB) 

100 

160 

115 

80 

100 

100 

100 

90 

100 

70 

90 

90 

75 

100 

90 

70 

96 

Romcmoff  and  Juliet  (U-I) 

175 

125 

170 

120 

125 

120 

90 

150 

150 

150 

150 

275 

200 

100 

175 

125 

300 

90 

155 

Scream  of  Fear  (Col) 

110 

150 

80 

195 

100 

80 

100 

no 

90 

115 

65 

70 

90 

no 

85 

135 

90 

130 

106 

Secaets  of  Women  (Janus) 

140 

105 

90 

200 

250 

157 

Seven  Women  From  Hell  (20th-Fox) 

130 

135 

no 

90 

85 

90 

125 

109 

Splendor  in  the  Grass  (WB) 

175 

250 

185 

150 

300 

200 

325 

265 

225 

100 

195 

135 

175 

206 

Thunder  in  Carolina  (Howco) 

90 

75 

125 

200 

50 

145 

120 

80 

no 

120 

90 

110 

Trapp  Family,  The  (20th-Fox) 

110 

no 

200 

90 

85 

135 

120 

125 

200 

125 

100 

300 

120 

95 

120 

136 

Trunk,  The  (Col) 

100 

100 

100 

90 

65 

85 

100 

91 

Truth,  The  (Kingsley) 

175 

175 

85 

300 

230 

135 

250 

175 

175 

189 

Two  Women  (Embassy) 

150  225 

105 

165 

150 

500 

150 

150 

100 

200 

125 

195 

105 

178 

World  by  Night  (WB) 

100 

100 

130 

100 

95 

150 

200 

125 

100 

100 

120 

TOP  HITS 


OF 


THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  fWe  runs 
do  not  appear  in  the  chart  alwii:. 


Breakfast  at  Tiffany's 

Boston  

Kansas  City 

Cincinnati 

King  of  Kings  (MGM) 

Los  Angeles 

Chicago  

Splendor  in  the  Grass 

Kansas  City 

Cleveland  


(Para) 


(WB) 


Los  Angeles 

.600  Boston  

.400  4.  Bridge  to  the  Sun  (MGM) 

.260  Boston  

5.  Romanoff  and  Juliet  (U-l) 

.395  Milwaukee  

.230  6.  Greyfriars  Bobby  (BV) 

Boston  

.325  7.  World  by  Night  (WB) 

.300  Milwaukee  


,.265 

..250 

,.300 

.275 

.200 

.200 


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It  may  be  costing  you  more  to  maintain  your 
present  equipment  than  to  own  a modern  in- 
stallation. Many  exhibitors  know  that  recent 
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make  their  present  projection  and  sound 
equipment  completely  obsolete  — and  this  does 
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For  better  business  your  audience  wants  and 
deserves  the  best. 


Your  Century  theatre  supply  dealer  is  pre- 
pared to  advise  you  on  modernizing  your 
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75  Glenwood  Ave. 
Minneapolis  2,  Minnesota 


BOXOFFICE  ::  October  30,  1961 


NC-1 


Milwaukee  Turns  Out 
For  Cinerama  Change 

MILWAUKEE — Another  Cinerama  fea- 
ture, “Search  for  Paradise,”  got  off  to  a 
flying  start  at  the  Palace  to  lead  the  first- 
run  parade  for  the  week.  “Splendor  in  the 
Grass”  at  the  Warner  took  second  honors, 
with  “Romanoff  and  Juliet”  at  the  neigh- 
borhood Times  in  third  place. 


(Average  Is  100) 

Downer — Dreams  (Janus)  90 

Palace — Search  for  Paradise  (Cinerama)  250 

Riverside — The  Hustler  (20th-Fox)  150 

Strand — World  by  Night  (WB),  2nd  wk 100 

Times — Romanoff  ond  Julief  (U-l),  2nd  wk.  ..190 

Towne — Back  Streef  (U-l)  140 

Warner — Splendor  in  the  Grass  (WB) 175 

Wisconsin — The  Minofaur  (UA);  Revolt  of  the 

Slaves  (UA)  150 


Few  Mill  City  Offerings 
Reverse  a Quiet  Trend 
MINNEAPOLIS  — The  duo  “Erotica” 
and  “The  French  Line”  at  the  Avalon 
Theatre  made  the  best  showing  for  the 
week  with  a rating  of  175  per  cent.  Runner- 
up  was  “Splendor  in  the  Grass”  in  its 
second  week  at  the  Mann  Theatre  with  a 
good  160  per  cent.  The  two  new  offerings, 
“Blood  and  Roses”  and  “L’Avventura,” 
failed  to  do  much,  and  most  other  attrac- 
tions were  just  soso. 


Academy — La  Dolce  Vita  (Astor),  12th  wk 90 

Avalon — Erotica  (Pad-Ram);  The  French  Line 

(IFD),  reissue,  4th  wk 175 

Century — Windjammer  (Cinemiracle),  reissue, 

19th  wk 100 

Gopher — Blood  and  Roses  (Para)  100 

Lyric — Greyfriars  Bobby  (BV),  2nd  wk 100 

Mann — Splendor  in  the  Grass  (WB),  2nd  wk.  ..160 
Orpheum — The  Explosive  Generotion  (UA); 

Teenage  Millionaire  (UA)  90 

St.  Louis  Park — Two  Women  (Embassy),  3rd  wk.  140 

State — The  Hustler  (20th-Fox),  2nd  wk 110 

Suburban  World — L'Avventura  (Janus)  80 

World — Bridge  to  the  Sun  (MGM),  2nd  wk.  . . 80 


Omaha  Patrons  Respond 
To  Problem  Posed  in  'T 
OMAHA — The  pace  setter  on  the  first- 
run  theatre  front  here  continued  to  be 
“Question  7,”  which  chalked  up  a 170  per 
cent  figure  in  its  third  week  at  the  Dundee 
Theatre.  The  Omaha  went  well  over  aver- 
age showing  “Splendor  in  the  Grass.” 


Admiral — The  Young  Doctors  (UA)  130 

Cooper — South  Seos  Adventure  (Cinerama), 

13th  wk 130 

Dundee — -Question  7 (de  Rochemont),  3rd  wk.  ..170 

Omaha — Splendor  in  the  Gross  (WB)  130 

Orpheum — The  Hustlers  (20th-Fox),  2nd  wk.  . . 90 
State— Magic  Boy  (MGM);  Secret  of  Monte 

Cristo  (MGM)  80 


I ' SMO  OHIT  DIREa  FROM  CHIUGO 

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HAND  OUT  “ANIMATED"  MIDGET 
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of  the  season  and  plugging  your  HOLI- 
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unusual  Interest.  500 — $20.00,  1,000 — 
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printed). SAMPLE  FREE!  Order  NOW 
or  before  No>’.  15th.  LONGHORN  CARD 
CO.,  BOX  733,  Batesville,  Ark. 


North  Central  Allied 
To  Meet  Oct.  30 

Minneapolis — The  board  of  directors 
of  North  Central  Allied  Independent 
Theatre  Owners  will  hold  a meeting 
Monday,  October  SCy  at  the  Variety 
Club  of  the  Northwest,  Tent  No,  12. 
This  will  be  the  first  meeting  of  the 
board  since  the  organization  was  re- 
activated at  a meeting  called  by  Ben- 
jamin Berger  October  5.  Officers  will 
be  elected  and  plans  formed  to  build 
a new  organization. 

The  directors,  in  addition  to  Berger, 
are:  A1  Bergmann,  Ashland,  Wis.;  John 
Brandenhoff,  Fairmont,  Minn.;  Sol 
Fisher,  Minneapolis;  Edward  Fredine, 
Cloquet,  Minn.;  A1  Fritz,  Watertown, 
S.  D.;  Sheldon  M.  Grengs,  Minne- 
apolis; S.  E.  Heller,  Minneapolis;  Bert 
Kline,  Jamestown,  N.  D.;  Martin  Lebe- 
doff,  St.  Paul;  Jake  Musich,  West  Du- 
luth; Ward  Nickels,  Wahpeton,  N.  D.; 
E.  O.  Olson,  Northfield,  Minn.;  Gay 
Hower,  Worthington,  Minn.;  James 
Rangaard,  Staples,  Minn.;  John  Rohr, 
Pine  River,  Minn.;  Lowell  Smoots,  Lit- 
tle Falls,  Minn.;  Dick  Tollett,  Minne- 
apolis; R.  T.  VonderHaar,  Alexandria, 
Minn.;  Jack  Wright,  Minneapolis,  and 
Ernest  Peaslee,  Stillwater,  Minn. 


Former  Managers  Heard 
In  Chief  Antitrust  Case 

ST.  PAUL — Two  former  managers  of  the 
Chief  Theatre  at  Red  Wing  testified  that 
John  Wright  told  them  his  theatre  did 
consistently  better  business  than  the 
Auditorium  Theatre.  William  P.  Cameron 
and  James  Fraser,  who  now  operates  the 
Auditorium,  gave  this  testimony  in  fed- 
eral district  court  here  after  Wright’s  at- 
torneys finished  presentation  of  their  case, 
and  lawyers  for  the  Auditorium  board, 
Fraser  and  the  Daily  Republic  Eagle  (the 
Red  Wing  newspaper)  began  their  defense. 

The  antitrust  suit  is  being  brought  by 
Wright  and  associates  against  the  city  of 
Red  Wing;  the  president  of  the  Red  Wing 
city  council,  the  newspaper  and  its  edi- 
tor; Fraser  and  five  members  of  the  Audi- 
torium board. 

Wright’s  attorneys  rested  after  a long 
presentation  of  evidence  that  began  August 
29. 

A defense  attorney  moved  that  Judge 
Dennis  Donovan  dismiss  the  case  on  the 
ground  that  Wright  had  failed  to  prove 
conspiracy.  Judge  Donovan  denied  the 
motion,  however,  explaining  that  the  prac- 
tice in  federal  courts  is  not  to  approve  such 
a motion  until  all  the  evidence  has  been 
heard. 

Wright,  now  a resident  of  Minneapolis, 
formerly  operated  the  Chief,  which  is 
closed.  He  is  asking  $165,000  in  triple  dam- 
ages and  costs,  charging  that  the  de- 
fendants conspired  to  close  the  Chief  and 
eliminate  it  as  the  only  opposition  of  the 
Auditorium.  He  further  charges  that  he 
was  outbid  for  top  product  and  that  a 
virtual  boycott  was  carried  out. 


Exchange  Staffer  Dies 
MINNEAPOLIS— Homer  F.  Overlook,  63, 
shipper  at  Paramount  from  1941  to  1958, 
died  October  21  of  cancer  following 
surgery. 


MINNEAPOLIS 

JJd  Linder,  manager  of  the  Gopher  The- 
atre, was  named  one  of  three  judges 
to  pick  the  top  disk  jockeys  and  television 
personalities  in  the  Twin  Cities.  The  poll 
is  being  conducted  by  the  American  Fed- 
eration of  Television  and  Radio  Artists  for 
its  Twin  Cities  area  awards  presentation 
. . . Bob  Karatz,  co-owner  of  the  Gopher 
Theatre,  has  been  confined  to  a hospital. 

John  Gavin,  who  was  in  the  Twin  Cities 
on  his  nationwide  tour  for  “Back  Street,” 
stopped  in  at  the  Universal  exchange,  which 
is  releasing  the  film  . . . L.  E.  “Nicky” 
Goldhammer,  Allied  Artists  district  man- 
ager, was  in  . . . Also  in  was  Don  Walker, 
Warner  Bros,  exploiteer,  Kansas  City  . . . 
Outstate  exhibitors  on  the  Row  were  Jim 
Skeim,  Ci'osby;  A1  Smith,  Rochester  and 
Winona;  Arvid  Olson,  Pine  Island;  Ber- 
nie  Larkin,  Madelia;  Dale  Peterson,  Milnor, 
N.  D.;  Doc  Reynolds,  Princeton,  and  Sid 
Heath,  Wells. 

Joe  Podoloff,  Variety  International  rep- 
resentative for  the  midwest,  attended  a 
board  of  directors  meeting  in  Milwaukee 
October  12  and  Chicago  on  the  13th  . . . 
Joseph  V.  Scully,  AIP  auditor,  was  in  . . . 
In  town  for  personal  appearances  was  Ron 
Randell,  who  is  featured  in  “King  of 
Kings,”  and  his  wife  Laya  Raki,  a Ger- 
man-Asian  actress  and  dancer.  The  pic- 
ture will  open  at  the  Academy  Theatre 
November  8. 

The  Uptown  Theatre  began  its  fall  film 
festival  October  20  with  “The  Blue  Angel” 
and  “The  Third  Man.”  The  festival  in- 
cludes “a  selected  series  of  outstanding  and 
unusual  films,  the  great  and  near  great, 
each  of  which  has  left  a significant  mark 
on  the  history  of  motion  pictures.”  Open- 
ing last  Friday  (27)  and  continuing 
through  Wednesday  (2)  are  “Genevieve” 
and  “Tight  Little  Island.”  Other  pictures 
scheduled  include  “Arsenic  and  Old  Lace,” 
“Inspector  General”  and  “Nana”  and  “One 
Summer  of  Happiness.” 


New  at  Chisholm,  Minn. 

CHISHOLM,  MINN. — Sanfrid  Johnson, 
new  manager  and  owner  of  the  Time  The- 
atre here,  has  been  a theatre  projectionist 
for  the  last  ten  years,  and  has  worked  in 
the  theatre  for  Gus  Berquist,  former  owner, 
since  1936.  Johnson  recently  purchased 
the  Time,  remodeled  and  renovated  it  and 
installed  a new  widescreen,  sound  system 
and  seating. 


Clarence  L.  Holtze  Dies 

TOMAH,  WIS. — Clarence  L.  Holtze,  59, 
theatre  manager  here  for  the  last  30  years 
and  a former  manager  of  the  Rivoli  in  La 
Ci'osse,  died  recently  in  a Marshfield,  Wis., 
hospital.  He  is  survived  by  his  wife  Flor- 
ence, one  son  Clarence  and  three  daugh- 
ters. 


RED  WAGON  PRODUCTS 

517  N.  7th  St.,  Minneapolis  5,  Minn. 
Telephone:  FEderol  6-1688 

Your  Best  Source 
Of  Concession  Supply 


NC-2 


BOXOFFICE  ::  October  30,  1961 


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p^azel  Dunn,  exhibitor  at  Valentine,  Neb., 
and  her  two  sisters  returned  from  a 
trip  to  Hawaii,  according  to  cards  received 
by  Dorothy  Weaver  of  20th-Fox  and  Mrs. 
Carl  White  of  Quality  Theatre  Supply.  The 
owner  of  the  Jewel  Theatre  went  to  Cali- 
fornia where  she  met  her  sisters  and  con- 
tinued on  to  Honolulu.  “It  hasn’t  been 
overplayed,"  Mrs.  Dunn  wrote  friends  on 
the  Row  . . . Arnold  Johnson,  exhibitor  at 
Onawa,  Iowa,  reported  his  wife  has  been 
released  from  the  hospital  and  is  staying 
with  her  mother  while  she  recuperates. 

Frank  Sand,  who  has  just  opened  the 
Coronado  Theatre  at  Humphrey,  reported 
he  was  real  pleased  with  the  first  week’s 
results.  Sand  also  is  in  the  implement 
business  . . . Max  Bercutt,  Warner  pub- 
licity director  from  Burbank,  Calif.,  was  in 
Omaha  for  promotion  of  “Splendor  in  the 
Grass”  and  “Censorship.”  Attending  a press 
and  industry  party  were  Irv  Dubinsky,  Lin- 
coln; Phil  Keough,  Sioux  City;  Walt 
Jancke,  Lincoln;  Denman  Kountze,  Omaha 
World-Herald;  Don  Shane,  Tri-States  The- 
atres of  Omaha,  and  Don  Walker,  Warner 
publicist  from  Kansas  City. 

Meyer  Stern  of  AIP  attended  a company 
luncheon  at  New  Orleans  held  in  conjunc- 
tion with  the  TO  A convention  there.  Some 
of  the  other  area  figures  at  the  convention 
included  Esther  Green  Humphrey  of 
FEPCO  and  her  husband  Harry;  Mr.  and 
Mrs.  Robert  Danico,  Davenport,  and  Gor- 
don McKinnon,  Pioneer  circuit  at  Spencer, 


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Iowa.  Stern  reported  “The  Pit  and  the 
Pendulum”  and  “Alakazam  the  Great”  are 
piling  up  excellent  grosses  in  the  territory. 

Harry  Lankhorst  is  remodeling  the 
Comet  Theatre  at  Hawarden  and  will  re- 
name it  the  Sioux,  the  name  of  the  old 
theatre  there  that  has  been  turned  to 
another  use.  Lankhorst  hopes  to  reopen 
around  Thanksgiving  . . . Jack  McCarthy, 
exhibitor  at  Louisville,  planned  to  go  to 
Oklahoma  on  his  vacation  . . . A1  Gran  of 
the  Sioux  Theatre  at  Sioux  Rapids  is  get- 
ting plenty  of  exercise  bowling  in  two 
leagues  . . . Dwight  Hanson  is  getting  ready 
to  close  his  di'ive-in  at  Rockwell  City. 

Ed  Lucksinger,  operator  of  the  Elite  The- 
atre at  Laurens,  Iowa,  has  been  busy  haul- 
ing corn  to  town  from  his  farm  . . . Bar- 
bara and  Joella,  daughters  of  Columbia 
salesman  Ed  Cohen,  were  home  for  the 
weekend,  Joella  from  St.  Louis  and  Bar- 
bara from  the  University  of  Nebraska. 

Herman  Gould  has  written  several 
friends  on  the  Row  he  is  getting  along  fine 
at  Will  Rogers  Memorial  Hospital  at  Sar- 
anac Lake,  N.  Y.  He  is  associated  with  the 
Center  Drive-In  Theatres  ...  An  oddity  on 
the  Row  was  the  absence  of  Phil  Lannon. 
The  West  Point  exhibitor,  according  to  ru- 
mors, closed  his  drive-in  and  went  fish- 
ing . . . Pat  Halloran,  Buena  Vista  repre- 
sentative for  this  area,  went  to  Los  Angeles 
for  the  BV  convention  . . . Bill  Wink,  Al- 
lied Artists  salesman,  wound  up  the  week- 
end exhausted.  He  put  on  his  snow  tires, 
got  antifreeze  in  the  radiator  and  hung  his 
storm  windows — all  in  near  80  degree 
weather.  “At  least  I can  sleep  in  peace,” 
he  commented. 


MILWAUKEE 

the  monthly  meeting  of  the  Better 
Films  Council  of  Milwaukee  County, 
held  at  the  lounge  of  the  Wisconsin  Tele- 
phone Co.,  Mrs.  S.  V.  Abramson,  presi- 
dent, reported  on  communications  aspects 
in  South  America.  She  attended  several 
seminars  in  South  America  this  summer. 
Mrs.  Irvin  J.  Haus,  preview  chairman,  an- 
nounced the  following  movie  ratings: 

Family:  outstanding.  Seven  Wonders  of  the  World; 
excellent,  Nikki,  Wild  Dog  of  the  North,  The  Par- 
ent Trap;  very  good.  Days  of  Thrills  and  Loughter, 
Gidget  Goes  Hawaiian,  On  the  Double,  Snow  White 
and  the  Three  Stooges,  Tammy  Tell  Me  True,  The 
Guns  of  Navarone;  good.  The  Ladies'  Mon,  The 
Thief  of  Baghdad. 

Adults  and  Young  People:  excellent,  Fanny;  very 
good,  Atlantis,  the  Lost  Continent,  Ballad  of  a Sol- 
dier, Left,  Right  and  Center,  A Raisin  in  the  Sun, 
The  Green  Helmet,  The  Honeymoon  Machine,  The 
Pleasure  of  His  Company;  good.  The  Big  Gamble, 
Four  Desperate  Men,  Francis  of  Assisi,  The  Pit  and 
the  Pendulum. 

Adults:  very  good,  Leogue  of  Gentlemen;  good. 
By  Love  Possessed,  Carry  On,  Constable,  Come  Sep- 
tember, Deadly  Companions,  Goodbye  Again. 

Frank  J.  Miller,  75,  in  the  traffic  bureau 
of  the  police  department  for  34  years,  was 
the  former  press  agent  at  the  old  David- 
son. He  served  as  private  secretary  to  Jim 
Higler  at  the  Alhambra;  thence  to  the 
Garrick  in  Chicago,  and  handled  the  pub- 
licity for  “The  Birth  of  a Nation.”  He  also 
did  some  publicity  work  for  the  Palace  and 
Riverside  theatres  later  on. 

Exhibitors  in  this  area  weren’t  too  happy 
on  a recent  Saturday  night  when  the  TV 


diet  included  such  pictures  as  “The  Snows 
of  Kilimanjaro,”  “Stormy  Weather”  and 
“Passage  West”  . . . Some  of  the  books  at 
the  public  library  may  only  be  read  on  the 
premises.  For  example,  “Peyton  Place, 
“Forever  Amber”  and  “Lady  Chatterley’s 
Lover.” 

Screen  star  John  Gavin  and  wife  re- 
ceived the  red  carpet  treatment  when  he 
was  here  to  plug  his  “Back  Street”  and 
attended  a press  luncheon  held  at  the  Mil- 
waukee Athletic  Club.  Strung  across  the 
street,  was  a big  banner  reading,  “Wel- 
come John  Gavin!”  Also  attending  the  af- 
fair were  a couple  of  city  aldermen  who 
presented  Gavin  a citation  in  token  of  his 
efforts  to  help  Latin  American  countries 
to  help  themselves.  A1  Paladino,  Universal, 
was  in  charge  of  the  promotion.  Gavin 
learned  Spanish  as  a child  from  his  mother, 
was  a Latin  affairs  student  at  Stanford 
University,  and  a Pan-American  affairs 
officer  to  the  late  Vice-Admiral  Milton  E. 
Miles,  former  commandment  of  the  15th 
Naval  district,  with  headquarters  in 
Panama.  He  attended  the  recent  Inter- 
America  Economic  and  Social  Conference 
as  an  adviser  to  the  GAS  secretary  gen- 
eral, Jose  Mora,  and  an  observer  for  the 
Motion  Picture  Producers  Ass’n. 


DES  MOINES 


^^itches’  Weekend”  got  off  to  a shrieking 
start  at  9:30  a.m.  Saturday  (28),  with 
a Jack-o-Lantern  Jamboree  in  the  three 
downtown  theatres.  Two-hour  shows  at  the 
Des  Moines,  Paramount  and  Orpheum  in- 
cluded film  cartoons  and  a stage  show 
featuring  WHO-TV  personality  Lee  Harris 
and  puppet  Floppy.  For  teenagers,  a Black 
Magic  Ball  with  music  by  Stan  Kenton 
was  scheduled  for  Halloween  night  at 
Veterans  Auditorium.  Both  events  were 
free  of  charge.  “Witches’  Weekend,”  de- 
signed to  substitute  entertainment  for 
pranks,  included  55  downtown  window  dis- 
plays by  youth  groups  and  was  sponsored 
by  WHO-TV  and  the  American  Legion. 

The  theatre  at  Dunlap,  recently  reopened 
on  a Sunday  night  schedule,  promises  Sat- 
urday matinee  and  evening  showings  if 
attendance  proves  good  . . . Mary  Lou 
O’Neal,  United  Artists  staffer,  attended  a 
church  youth  convention  at  Webster  City 
. . . George  Anthan,  Des  Moines  Tribune 
reporter  and  son-in-law  of  Kansas  City 
exhibitor  Louie  Sutter,  has  been  recalled 
to  the  Army  . . . Robert  Boots,  shipper  at 
20th-Fox,  spent  the  final  week  of  his  va- 
cation at  home. 

Exhibitors  on  the  Row:  Glen  Lambert, 
Monticello;  Dwight  Hansen,  Rockwell 
City;  John  Rentfle,  Audubon;  William  Mc- 
Graw,  Ogden:  Mr.  and  Mrs.  Eben  Hays, 
Winterset;  Dick  Petersen,  Story  City,  and 
Bob  Malek,  Independence. 

Betty  Olson’s  colleagues  at  Paramount 
helped  celebrate  her  birthday  October  20 
. . . Irene  DeFrenne  is  leaving  Columbia 
and  Des  Moines  to  make  her  home  in  St. 
Louis.  Irene  and  her  late  husband  at  one 
time  operated  the  B&I  booking  agency 
. . . R.  L.  Conn,  special  sales  representative 
from  the  20th-Fox  home  office,  spent  a 
day  at  the  local  branch  . . . Bernie  Evens, 
United  Artists,  was  in  from  Kansas  City 
to  work  on  “X-15”  and  “Town  Without 
Pity.” 


NC-4 


BOXOFFICE  October  30,  1961 


ADLINES  & EXPLOITIPS  ^ 

ALPHABETICAL  INDEX  g 

EXHIBITOR  HAS  HIS  SAY  g 

FEATURE  RELEASE  CHART  S 

FEATURE  REVIEW  DIGEST  1 

SHORTS  RELEASE  CHAR1  1 

SHORT  SUBJECT  REVIEWS  1 

REVIEWS  OF  FEATURES  g 

SHOWMANDISING  IDEAS 


THE  GUIDE  TO  ^ BETTER  BOOKING  AND  B U S I N E S S - BU  I L D I N G 


Igloo  Club  Is  Prize  Winning  Winter  Idea  for  Drive-In 


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6 

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SKY 


DRIVE -IN 
THEATRE 


Michigan’s  Pioneer  of  In-Car  Heaters 

U.  S.  223  - ADHIAN.  MICHIOAN  | 


★ IGLOO  CLUB  ★ 


Name. 


Address 

This  card  stamped  once  each  time  you  attend  this  Theatre. 
THIS  CARD  WHEN  COMPLETELY  STAMPED  AND  TURNED  IN 
WILL  BE  GOOD  FOR  SPECIAL  DRAWINGS  IN  APRIL. 

Every  5th  show  member  attends  is  on  the  House. 

(For  the  Carload)  tol.  tkt.  co.  Expires  March  31.  1959 


FREE 


One  of  Manager  William  Jenkins'  Igloo  Club  membership 
cards  is  reproduced  here.  Cards  are  stamped  over  each  num- 
ber with  each  attendance  at  the  theatre.  The  Toppie  ticket 
stub-coverall  game,  with  which  patrons  may  get  100  bonus 
Top  Value  stamps,  is  shown  here  also. 


SAVE  TOP  VALUE  STAMPS 

“Bcs(  Moines  limler  Gfie  Sfors" 

Sky  Drive-In  Theater 

U3.  223  Adrian,  Michigon 

0^  Owuti  Clut^  jfaal 

Play  Toppie  Ticket  Stub  Coverall 


Get  100 
Bonus 
Top  Value 
Stamps 


Win  Mr  rtrr/ 


i far  too  eONUS  T< 


I ILfPHANT  Om  awoT 


A prize -winning  idea  for  building 
wintertime  drive-in  patronage  in  a cold 
area  is  proving  profitable,  interest-build- 
ing and  patron-exciting  at  the  Sky  Drive- 
In,  Adrian,  Mich.,  where  William  Jenkins 
is  manager. 

The  idea,  called  by  Jenkins  the  Igloo 
Club,  as  befits  Michigan’s  chilly  winter- 
time climate,  won  the  Allied  Theatres  of 
Michigan  showmanship  award  at  that 
body’s  recent  annual  convention. 

Jenkins  disclaims  credit  for  origination 
of  the  idea,  but  his  adaptation  has  patrons 
talking  and,  more  important,  coming  to 
the  drive-in  during  the  winter. 

CARDS  TO  MEMBERS 

Jenkins  issues  Igloo  Club  membership 
cards  to  his  patrons  with  the  cards  num- 
bered from  one  to  four  and  with  a fifth 
space  labeled  “Free.”  Each  time  the 
patron  comes  to  the  drive-in,  his  card  is 
stamped,  then  on  his  fifth  visit,  his  entire 
carload  is  admitted  free. 

The  filled-in  cards  then  are  taken  up. 
The  theatre  staffers  make  up  white  index 
cards  containing  the  name  of  the  member, 
address,  card  number  and  date.  All  Igloo 
Club  membership  cards  are  placed  in  a big 
jar  at  the  concession  stand  to  await  a 
drawing,  held  in  April,  for  prizes  promoted 
from  local  merchants. 

KEEPS  CARD  FILE 

The  index  cards  which  the  theatre  em- 
ployes made  up  are  filed  under  the 
patrons’  last  names.  If  a patron’s  name 
has  been  filed  once,  then  the  employes 
write  on  the  card  his  new  club  card  num- 
ber and  the  date  each  subsequent  card  is 
turned  in.  The  file  serves  Jenkins  in  three 
ways: 

1.  A check  for  persons  who  forget 
their  numbers  for  drawings. 

2.  It  shows  who  has  the  most  cards 
turned  in. 

3.  It  gives  an  excellent  mailing  list. 

Jenkins  contacts  merchants  to  put  up  one 
or  two  gifts  with  a set  minimum  value  for 
the  April  drawings.  He  has  an  Igloo  Club 
trailer  made  up  and  runs  the  names  of  the 
merchants  and  their  gifts  with  the  trailer, 
which  run  until  the  club  stops,  usually  the 
last  day  of  March.  Merchants  are  en- 
couraged to  display  their  gifts  at  their 
stores  with  credits  for  the  Igloo  Club  and 
the  theatre. 

Jenkins  exploits  the  giveaway  idea  by 
pointing  out  that  the  more  cards  patrons 


turn  in  the  better  their  chances  of  win- 
ning. To  give  added  emphasis,  Jenkins  has 
a “Golden”  Igloo  Club  plan,  for  all  per- 
sons turning  in  five  cards.  The  first  three 
people  to  turn  in  five  cards  receive  a spe- 
cial gift  from  one  of  the  local  merchants. 

For  the  drawing  itself,  Jenkins  said  that 
while  it  is  possible  to  award  prizes  on  the 
condition  that  patrons  need  not  be  present 
for  the  drawing,  he  likes  to  get  people  into 
the  theatre  for  the  drawings. 

“So,”  he  said,  “we  draw  up  to  three 
cards.  On  the  first  two  cards  we  do  not 
use  names,  only  numbers.  All  members 
have  to  know  their  card  number  and  if 
they  have  forgotten  it,  we  have  it  on  file. 
If  the  holder  of  the  number  of  the  first 
card  drawn  is  present,  he  gets  the  gift.  If 
not,  we  draw  a second  card.  If  that  person 
is  present,  he  gets  the  gift.  If  not,  we  draw 
a third  card  and  that  person  wins 
whether  he  is  there  or  not.  Only  on  the 
third  do  we  use  the  name  of  the  club 
member. 

FOR  DRAWINGS,  TOO 

“We  use  the  cards  in  other  ways,  too,” 
Jenkins  continued.  “For  drawings  of 
funny  gifts,  etc.  In  the  newspaper,  we  tell 
Igloo  Club  member  number  0001,  for 
instance,  Tf  you  come  to  the  movie  tonight 
we  have  a special  surprise  for  you.’  Several 
ideas  can  be  used  with  the  cards  which  are 
turned  in.” 

Tieins  can  be  set  up  with  eating  places, 
in  which  a membership  card  posted  in  the 
concession  stand  gives  the  card  holder  a 
treat  at  the  eating  place.  This  same  prac- 


tice can  be  utilized  within  the  concession 
stand  itself. 

The  Igloo  Club  plan  gives  theatremen 
concrete  rewards.  As  Jenkins  explains 
them: 

1.  You  are  rewarding  your  regular 
customer. 

2.  You  hope  to  create  new  customers. 

3.  You  are  advertising  with  merchant 
prestige. 

4.  You  have  a good  reference  file  for 
use  for  Christmas  and  other  holi- 
days. 

In  another  promotion  activity,  Jenkins 
puts  out  a Top  Value  stamp-ticket  stub 
coverall.  In  a bingo -type  flyer,  patrons 
are  invited  to  place  ticket  stubs  from  the 
Sky  Drive-In  on  one  of  nine  spaces.  When 
the  spaces  are  all  filled,  the  patron  takes 
the  flyer  to  the  concession  stand  and  re- 
ceives 100  bonus  Top  Value  stamps. 
Names  and  addresses  also  are  placed  on 
the  flyer  and  a drawing  is  held  each  week 
for  a toy  Toppie  elephant. 


Menus  to  Airer  Patrons 

Patrons  of  Central  States’  76  Dodge 
Drive-In  at  Omaha  know  what’s  cookin’  at 
the  concession  stand!  Menus  are  handed 
out  at  the  boxoffice  as  each  car  enters. 
Not  only  has  the  “in-car  menu”  increased 
snack  bar  business — through  the  power  of 
suggestion — it  has  speeded  up  the  opera- 
tion at  the  stand.  Now,  people  KNOW 
what  they  want.  Dick  Nizzi,  assistant  man- 
ager, dreamed  up  the  idea.  And  it  works. 


BOXOFFICE  Showmandlser  Oct.  30,  1961 


— 173  — 


1 


Something  Wonderful  Campaign  Serves 
As  Fall  Season  Business  Stimulant 


The  Des  Moines  Theatre  Ass’n  is  trad- 
ing theatre  passes  for  newspaper  adver- 
tising space  in  its  "Something  Wonderful 
Is  About  to  Happen”  campaign.  The  pro- 
motion was  initiated  by  Tri-States  Thea- 
tres Corp.  as  part  of  the  circuit’s  yearend 
business-building  drive.  It  is  patterned 
after  the  highly  successful  campaign  con- 
ducted by  National  Theatres  and  its  Fox 
West  Coast  division  earlier  in  the  year. 
It  aims  specifically  at  various  age  groups. 
Individual  ads,  with  eye-catching  pictures 
and  crisp  copy,  are  geared  to  Dad,  Mom, 
the  small  fry,  the  family  group  and  the 
teenagers. 

This  is  how  the  13-week  payment-in- 
passes ad  program  works: 

Tri-States,  which  has  four  theatres  in 
the  Iowa  capital  city,  gained  the  co- 
operation of  other  Des  Moines  theatre 
operators — 12  in  all,  including  circuits, 
independents  and  drive-ins.  The  series  of 
13  ads  runs  one  a week  in  the  Des 
Moines  Tribune  over  the  sponsoring  credit 
line,  “Des  Moines  Theatre  Association.” 
And  all  that  participating  theatres  pay 
the  newspaper  for  the  three  to  four- 
column  ads  are  passes. 

The  paper,  in  turn,  uses  the  passes  as 
rewards  to  its  carrier  salesmen  for  getting 
new  subscriptions.  The  setup  is  working  out 
to  the  satisfaction  of  all  concerned. 

For  the  theatremen,  the  pass  payment 
is  less  costly  than  cash  payments.  Inas- 
much as  the  ads,  which  stress  the  excite- 
ment of  "going  out  to  the  movies”  run  on 
the  women’s  page,  sports  page  or  on  gen- 
eral news  pages  but  never  in  the  amuse- 
ment section,  they  reach  readers  who  are 
not  regular  film  patrons.  Also,  the  ads 
run  on  a different  day  each  week. 

A check  of  the  theatres  shows  the  passes 
are  being  used.  So,  not  only  are  the  carrier 
boys  “getting  out  to  the  movies,”  but  in 


A 1914  Model  T convinced  Frank  J.  Feocco  sr., 
manager  of  the  State  Theatre  in  Ithaca,  N.Y.,  that 
an  oldtime  version  of  the  U.S.  automobile  packs  a 
lot  of  advertising  power.  The  above  machine,  owned 
by  the  Ithaca  Motor  Cor  Co.,  was  inspected  by 
thousands  of  persons  in  the  front  lobby  of  the  State 
for  30  days  prior  to  "The  Absent-Minded  Professor." 
Feocco  kept  it  there  also  during  the  run  of  "One 
Hundred  and  One  Dalmatians." 


SO  doing  they  have  proved  themselves  good 
salesmen  for  the  Tribune. 

Tri-States  promoted  the  “Something 
Wonderful”  ad  series  in  four  other  cities 
where  its  theatres  are  located.  In  Water- 
loo, Iowa,  home  of  the  Strand  and  Para- 
mount, the  Waterloo  Courier  is  running  the 
ads  gratis  as  a goodwill  gesture. 

In  Davenport,  where  Tri-States  operates 
the  Capitol,  ad  space  is  paid  for  in  the 
Times  and  Democrat  with  screen  trailers 
plugging  the  newspapers’  columnists,  de- 
partments and  services.  In  similar  cam- 
paigns in  Rock  Island,  111.,  and  Grand 
Island,  Neb.,  the  screen  trailer  “payment” 
also  is  in  effect. 

Such  institutional-type  advertising  as 
“Something  Wonderful”  does  not  im- 
mediately send  boxoffice  receipts  zooming. 
It  is  meant,  rather,  to  make  the  public 
more  theatre  conscious  and  to  generate  a 
feeling  that  movies  still  are  the  mainstem 
of  American  entertainment. 

Don  Knight,  -assistant  general  manager 
of  Tri-States,  said  he  feels  the  ads  are 
“very  well  written  and  have  a lot  of  im- 
pact.” 


Beauty  Contest  Moved 
To  Stage  of  Benner 

Jack  Mercer  of  the  Benner  Theatre  at 
Philadelphia  showed  how  profitable  a good 
relationship  with  the  local  businessmen’s 
association  can  be.  Jack  worked  out  a 
plan  with  Herman  Cohen  of  the  Castor 
avenue  business  group  to  stage  a Miss  Ox- 
ford Circle  beauty  contest  on  the  stage  of 
the  Benner.  The  businessmen  contributed 
prizes  to  the  winners. 

Jack  persuaded  the  businessmen  to  bring 
the  contest  into  the  theatre  instead  of 
using  a local  hall,  as  had  been  done  in 
the  past,  and  he  said  the  boxoffice  about 
doubled  an  average  Wednesday’s  business. 

The  girls  paraded  the  aisles  in  bathing 
suits  with  the  finals  being  conducted  on 
stage.  The  entire  program  warranted  good 
coverage  by  the  local  community  press, 
putting  the  Benner — and  its  manager — in 
the  limelight. 


Vampires  Bally  'Blood' 

Vampires  trod  the  streets  and  depart- 
ment stores  in  downtown  San  Francisco 
for  two  days  in  advance  of  opening  of 
“Blood  and  Roses”  at  the  RKO  Golden 
Gate  Theatre.  The  stunt,  product  of  Man- 
ager Larry  Blanchard,  had  the  vampires 
attired  in  voluminous  white  robes,,  wear- 
ing witch-like  wigs,  and  ghastly  white 
makeup.  One  vampire  carried  a big  bouquet 
of  roses  and  the  other  a brandy-snifter  vase 
of  clear  glass  half  filled  with  red  “blood.” 


Life  Features  "Geronimo" 

A cover  and  inside  feature  story  on 
“Geronimo”  was  carried  by  the  October  30 
issue  of  Life’s  Latin  and  South  American 
editions.  Chuck  Connors,  who  stars,  and 
Kamala  Devi,  who  has  the  feminine  lead 
in  the  United  Artists  release,  are  the 
principal  subjects  of  the  story. 


NBVER  have 

gUN  AN  AD  / 
QUITE  UHE  this! 

A reprint  in  its  entirety 

Ifrom  the  editorial  page  of 
the  Detroit  Free  Press, 
Monday,  July  31,  1961. 


JACK  MANNING  SAYS: 


A Welcome  Change 
From  the  Normal 
Movie  Melodi’ama 


BV  JOHN  C.  MANNING 

PTM  mta  CwTr^gHw  l«Nr 

Jofih  CroRby,  nationally  tyndicaied  columnist,  pre* 
•ented  the  opinion  of  a New  York  clergyman  fit  appeared 
on  the  Free  Press  feature  page  laat  Friday)  about  the 
recent  wave  of  films  based  on  Bible  stories.  His  truest 
writer  apparently  doesn't  like  them. 

He  doubts  that  "wide  screen,  full  color,  super-length 
rious  pictures  are  an  unmixed  benedicti'‘"C’..'He^fearR 
’erw*"  mine  h ' of 

ably  ?.*•  . -evf  jit  wa>  « a k 

looking  guys  with  ha>  fever  jynjptome. 

If  you  happen  to  be  a parent  or  a grandparent  eon*  ' 
ceme<.  about  the  shoddy  character  of  current  movies  it 
might  be  worthwhile  to  see  this  picture.  Take  an  extra 
handkerchief  with  you. 

20» 


fRAncis  of  assist 

* ClX««i*-*ScO»g  COLOW  »- 


BRADFORD  DILLMAN  • DOLORES  HART  ^ \ 
STUART  WHITMAN : PEDRO  ARMENDARIZ 

CoMinyMt  rerfenuett  it  Famiir  frktt 

GRAND  CIRCUS 

GIAND  CIICUS  fK.  .WO.  I-ADOO 


The  above  reproduction  top  and  bottom 
sections  of  an  unusual  ad  needs  little 
comment  other  than  its  own  top  lines. 
It  was  used  by  United  Detroit  Theatres 
to  promote  "Francis  of  Assisi"  at  the 
Grant  Circus  Theatre,  and  measured  2 
cols,  T9  inches.  The  editorial  column  re- 
printed in  full  was  by  Jack  Manning, 
contributing  editor  of  the  Detroit  Free 
Press.  He  is  probably  the  most  respected 
"elder  statesman"  among  Detroit  news- 
paper editors.  He  was  editor  of  the  De- 
troit Times  until  that  paper  was  bought 
by  the  Detroit  News  lost  November. 


Two  Theatre  Managers 
Cooperate  on  Bally 

Cooperation  between  two  theatre  man- 
agers resulted  in  special  attention  for  the 
opening  of  “Question  7”  at  the  Dundee 
Theatre  in  Omaha  and  a 19 -inch  story  and 
photo  on  the  amusement  page  of  the  World- 
Herald. 

Don  Wells,  manager  of  the  Dundee, 
learned  by  accident  that  Jack  Poessiger,  as- 
sistant manager  of  the  Grand  Theatre, 
Grand  Island,  Neb.,  a former  resident  of 
East  Germany  had  undergone  attempted 
brainwashing  tactics  by  the  Communists 
similar  to  the  situation  pictured  in  the  film. 

Wells  arranged  with  Wally  Kemp,  man- 
ager of  the  Grand  Island  theatre,  for 
Poessiger  to  work  on  publicity  for  the  film. 
He  was  interviewed  by  the  World-Herald 
and  made  several  television  appearances, 
relating  his  experiences  under  Communist 
rule  and  their  similarity  to  conditions 
shown  in  the  film. 


2 


— 174  — 


BOXOFFICE  Showmandiser  : : Oct.  30,  1961 


Displays  Sell  Navarone' 


Dri* 


Huge  Front  Windows  of  Carlton  Theatre 
Impressive  With  Stills  and  Color 


High  interest  was  generated  at  the 
Odeon-Carlton  Theatre,  Toronto,  Canada, 
through  the  effective  use  of  four  front-of- 
house  windows  by  Manager  Victor  Nowe  for 
“The  Guns  of  Navarone.”  The  picture, 
Nowe  said,  is  expected  to  play  eight  to  ten 
weeks  and  did  capacity  business  during  its 
initial  weeks. 

The  huge  12-foot  windows,  Nowe  said, 
“give  us  ample  opportunity  to  put  on  extra- 
special displays,  especially  when  we  know 
in  advance  that  a picture  is  sure  to  stay 


with  us  for  a number  of  weeks.  With 
‘The  Guns  of  Navarone’  we  knew  we  had  a 
sure  winner  and  we  went  to  town  with 
above-average  window  displays.” 

The  windows  are  all  lighted  from  the 
inside  by  rows  of  60 -watt  white  bulbs  along 
the  top  and  from  the  outside  by  four  150- 
watt  floodlights  shining  on  each  of  the  four 
windows. 

The  special  display  windows  are  re- 
produced on  this  page  with  Manager  Nowe’s 
own  descriptions  beneath  each. 


"A  special  front-of-house  standee  measuring  11 
feet  in  height  gave  full  heading  to  the  title.  Under 
this  we  used  a large  blowup  of  the  entire  cast 
which  is  always  so  important  to  patrons.  On  this 
same  display  we  featured  36  colored  and  black- 
and-white  stills  which  created  great  attention." 


nan, 

sor 


"We  used  a full  window  panel  in  two  sections  set  on  a brilliant  turquoise  back- 
ground. Portions  of  the  six-sheet  and  three-sheet  were  cut  out  and  incor- 
porated in  the  display.  The  full  top  banner  gave  credit  to  the  film's  title  in 
gold  and  white  lettering.  The  stors'  names  were  played  up  in  bright  yellow 
letters  and  a dozen  colored  8x10  stills  were  used  at  the  base  of  the  display." 


"We  used  a different  setting  in  this  window  with  a scroll  art  card  in  the 
center  with  full  credits  in  black  lettering  on  a rich  gold  velour  mounting, 
surrounded  by  a silver  flitter  border.  Excerpts  from  the  three-sheet  were  cut 
out  and  used  at  the  center.  Two  22x28  blowups  and  two  arrangements  of 
11x14  photos,  featuring  the  stars  and  supporting  players,  added  to  the  display." 


G> 


"The  40x60  blowup  of  the  huge  guns  was  the  focus  of  attention  here.  Two 
22x28  blowups  were  used  on  each  corner.  In  this  12-foot  window,  the  film 
title  occupied  full  space  along  the  base.  Brilliant  gold  letters  on  a deep  blue 
background  set  against  the  turquoise  gave  effective  color.  Two  tag  lines 
stressing  the  "Greatest  Adventure  Ever  Filmed"  and  urging  patrons  to  see  the 
film  from  the  beginning  gave  all  the  ingredients  for  a window  filled  with  lots 
of  selling  punch." 


"We  featured  a 40x60  landscape  blowup  of  the  two  leading  stars  here.  At  the 
top  of  the  blowup  bold  lettering  in  gold  was  given  to  the  high  adventure  tag 
line.  At  the  base  of  the  blowup  we  featured  the  film  title.  To  the  left  of  the 
blowup  we  used  an  extract  from  the  poster  materials  available  as  a back- 
ground and  had  sign  shop  art  lettering  done  over  the  colored  background.  Full 
credits  for  "Navarone,"  the  stars,  supporting  cast,  CinemoScope  and  color 
added  effectiveness." 


BOXOFTICE  Showmandiser  : : Oct.  30,  1961 


— 175  — 


3 


Big  Swinging  Pendulum  Is  Inexpensive 
As  Attention -Getter  for  Pit'  Showing 


A giant  pendulum  swinging  from  the 
marquee  of  the  Roosevelt  Theatre  in 
Chicago  was  a real  traffic-stopper  for  “The 
Pit  and  the  Pendulmn.”  Suspended  from 
atop  the  marquee,  it  was  a signal  to 
potential  patrons  that  no  one  would  be 
admitted  to  the  theatre  while  the  pendulum 
was  in  motion,  the  last  20  minutes  of  the 
feature. 

Balaban  & Katz,  operator  of  the 
Roosevelt,  played  up  the  swinging  pendu- 
lum to  the  hilt  in  newspaper  ads,  on  radio 
and  TV. 

Milton  Moritz,  director  of  advertising, 
publicity  and  public  relations  for  American 
International  Pictures,  distributor  of  the 
film,  pointed  out  that  the  pendulum,  pic- 
tured here,  can  be  built  very  inexpensively. 

“All  that  is  necessary,”  said  Moritz,  “is 
to  have  the  pendulum  from  our  ads  re- 
produced and  mounted  on  beaverboard. 

“This  should  be  suspended  from  a pulley 
with  a rope  attached  to  the  pendulum 
running  down  the  side  of  your  marquee. 
An  usher  dressed  in  a black  hood  and  cloak. 


similar  to  that  worn  by  Vincent  Price  in 
the  picture,  can  stand  outside  working  the 
pulley.  The  pendulum  should  be  kept 
swinging  continuously  during  the  last  20 
minutes  of  the  film.” 


Free  Tickets  to  'World' 

In  Classified  Ad  Tieup 

For  “Master  of  the  World,”  which  played 
the  Paramount  Theatre  in  Boston,  a pro- 
motion deal  was  worked  out  with  the  Bos- 
ton Herald-Traveler.  A photo  of  the  Al- 
batross, the  flying  machine  which  figures 
prominently  in  the  picture,  was  cut  into  an 
advertisement  on  the  newspaper’s  classified 
section  reading: 

“See  Jules  Verne’s  ‘Master  of  the  World’ 
as  guest  of  the  Herald-Traveler.  This  is 
the  Albatross.  No  such  vehicle  exists  to- 
day. Yet  it  was  real  in  the  mind  of  Jules 
Verne — the  master  of  science  fiction — in 
the  world  of  1860.  In  Verne’s  imagination 
this  ship  could  fly  at  200  miles  an  hour 
sail  on  the  ocean  like  a luxury  liner, 
descend  into  the  water  like  a submarine, 
and  travel  on  land  like  an  automobile. 

“You’ll  see  this  ship  perform  remarkable 
feats  in  American  International  Pictures’ 
production  ‘Master  of  the  World’  at  the 
Paramount  Theatre,  Boston.  You’ll  see  it 
as  a guest  of  the  Herald-Traveler  if  your 
name  and  address  is  published  in  today’s 
classified  columns.  Look  for  your  name  and 
address  now.  If  you  find  it,  call  Miss 
Richards  at  ALgonquin  4-1234  between  10 
a.m.  and  4 p.m.  any  day  except  Saturday  or 
Sunday,  and  your  two  free  tickets  for 
‘Master  of  the  World’  will  be  mailed  to 
you.” 


Teenage  Baking  Contest 
Presells  'Susan  Slade' 

The  Pyrofax  Gas  Corp.  is  sponsoring  a 
$22,000  baking  contest  for  teenagers,  in 
cooperation  with  Warner  Bros.,  featuring 
Troy  Donahue  and  Connie  Stevens,  the 
young  stars  of  “Susan  Slade.”  With  the 
slogan  “Bake  Your  Way  Toward  Your  B.A.,” 
the  contest  offers  117  prizes,  including  three 
$1,500  college  scholarships  plus  $500  cash 
bonuses,  and  18  Caloric  Ultramatic  ranges. 

Contestants  are  required  to  submit  their 


favorite  recipes  for  baked  goods  and  to  sub- 
mit essays  in  100  words  or  less  on  the  sub- 
ject, “Why  I Want  to  Go  to  College,”  to 
Essay  Judges,  “Pyrofax”  Gas  Teenage 
Baking  Contest,  P.O.  Box  195,  New  York 
46,  N.Y.  Local  bakeoff  contests  will  be  held 
on  November  17,  18,  24  and  25,  and  regional 
grand  finals  in  Albany,  N.Y.,  December  2; 
Indianapolis,  December  9,  and  Raleigh,  De- 
cember 16. 

To  publicize  the  contest,  Pyrofax  has  dis- 
tributed “Hot  News”  kits  containing  window 
banners,  counter  cards,  official  entry 
blanks,  ad  mats,  news  releases,  bulletin 
board  posters  and  other  material.  The 
company  also  has  been  mailing  entry  blanks 
to  all  Pyrofax  customers,  ads  have  been 
taken  in  national  magazines,  and  press, 
radio  and  TV  coverage  has  been  arranged. 

In  addition,  posters  of  the  “Susan  Slade” 
stars  will  be  seen  in  theatre  lobbies  and 
record  shops.  Troy  and  Connie  also  have  a 
radio  transcription  telling  the  story  of  the 
contest. 


'Alakazam'  Contest  on  Air 

“Why  I want  Alakazam  jr.,  in  25  words  or 
less  . . .”  echoed  and  re-echoed  over  station 
KQTV  at  Port  Dodge,  Iowa,  for  ten  days 
prior  to  the  opening  of  “Alakazam  the 
Great”  at  the  Strand.  Joe  Cole,  Strand 
manager,  collaborated  with  KQTV  officials 
for  the  promotion,  and  “Alakazam  jr.” 
made  guest  appearances  each  day  on  TV 
kiddy  shows.  On  the  final  day  of  the  the- 
atre run,  the  monkey  was  awarded  to  the 
tot  writing  the  best  entry. 


Runs  'Family  Nite'  Program 

Lockwood  & Gordon’s  East  Windsor, 
Conn.,  Drive-In  ran  a “Family  Nite”  pro- 
gram, consisting  of  “The  Pleasure  of  His 
Company,”  “Two  Rode  Together,”  and  45 
minutes  of  cartoons,  the  latter  screened 
first. 


An  attractive  40x60  or  30x40  often  can 
be  reduced  and  reprinted  as  a herald. 


Zing  Treatment  Given 
'Romanoff'  in  England 

“Romanoff  and  Juliet”  received  the 
“zing”  promotion  treatment  for  its  show- 
ing at  the  Gaumont  Cinema,  a Rank  house 
in  Birmingham,  England,  L.  Putsman,  the 
manager,  reports. 

Initially,  effort  was  directed  to  obtain  a 
maximum  turnout  of  the  press  folk  for 
an  afternoon  screening  with  the  object  of 
assuring  good  reviews  for  this  satirically 
humorous  film.  The  attendance  was  almost 
100  per  cent. 

ALL  ENJOY  IT 

“The  press  boys  appeared  to  enjoy  Peter 
Ustinov’s  performance  very  much,  indeed,” 
Putsman  comments,  “and  the  public  also 
appeared  to  agree  with  the  critics  in  the 
main.  A large  amount  of  space  was  devoted 
to  the  film. 

“This  was  strictly  a type  of  film  which 
appealed  to  discriminating  audiences  and 
we  were  pleased  to  welcome  many  non- 
regular patrons  during  the  run.” 

Putsman  believes  that  there  is  no  finer 
medium  of  publicity  than  good  posting, 
and  he  put  up  some  55  displays — quads 
in  British  trade  parlance — in  and  around 
downtown  and  in  the  suburbs.  Rank  Film 
Distributors  and  Circuit  Management  Ass’n 
(the  theatre  is  operated  by  the  latter) 
supplied  these  at  no  charge. 

A principal  line  in  paid  ads  was,  “A  tri- 
umphant comedy  for  ‘President’  Ustinov  of 
Concordia — where  Love  and  Laughter  are 
affairs  of  State.” 

5,000  LEAFLETS 

Five  thousand  leaflets,  approximately 
41/2x7%,  were  distributed  via  newsstands, 
drama  clubs,  coffee  bars,  restaurants,  etc. 
Copy  featured  the  line  from  the  newspaper 
ads  and  comments  from  the  critics,  plus  an 
invitation  to  see  the  film  and  send  in  an 
opinion  on  a postcard. 

A small  number  of  folders  featuring  the 
cast  and  a well-written  synopsis  of  the 
story  were  dropped  around  to  selected 
spots.  This  story-type  herald  is  not  used 
much  in  the  U.  S. 

Leaflets,  previously  mentioned,  were  sent 
to  some  two  dozen  community  player  and 
repertory  clubs  in  the  area  with  a letter 
asking  that  the  leaflets  be  given  to  mem- 
bers. 

Special  large  (double  crown)  posters,  ap- 
proximately 20x30,  featured  a head  of  Usti- 
nov and,  “National  Press  Hail  Peter  Usti- 
nov in  “Romanoff  and  Juliet,”  with  a few 
quotes. 


Stars  Talk  About  Film 

A drive-in  speaker  placed  atop  the  mar- 
quee of  the  Austin  Theatre,  Clinton,  N.  C., 
amplified  the  sound  of  “Parrish”  stars 
talking  about  the  film  to  startle  passersby 
and  create  interest  in  the  picture.  Aubrey 
Winston,  manager  of  the  Austin,  used  the 
free  record  ordered  through  the  press  book. 
He  also  utilized  the  free  40x60  and  8x10 
from  the  press  book  to  make  a special  dis- 
play board  in  front  of  the  theatre. 


Ralph  Tully  of  the  State  Theatre  in 
Portland,  Me.,  ran  a newspaper  coloring 
contest  for  “Greyfriars  Bobby,”  offering 
$10  to  the  winner. 


4 


— 17G 


BOXOFFICE  Showmandiser  : : Oct.  30,  1961 


An  interpretive  analysis  of  lay  ond  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  deportment  also  serves  as  on  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
Cinemascope;  ® VistoVision;  © Superscope;  ® Nafurama;  © Regalscope;  ® Techniroma. 
Symbol  fj  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


nan<J 

so» 


5 


++  Very  Good;  + 

Good;  ± 

Fair;  “ 

Poor 

= Very  Poor. 

i .1 

•- 

“ = 5 S 

e 

A 

o» 

1 

O 

X 

“c 

o 

o 

a 

>v 

2: 

*<5 

o 

E 

oily  wood 
eporter 

i! 

in  ra 

ew  York 
aily  News 

>% 

1 

E 

3 

Q-  h-  OC  H 

o 

cr 

03 

> 

111 

X oc 

o.  S 

z o 

to 

2506  i^Ahsent-Minded  Professor,  The 

(97)  Comedy  Drama  

BV 

2-27-61  ++ 

++ 

4+ 

4+ 

+4 

+ 

44  13+ 

2550  ©Ada  (108)  © Drama  

. . .MGM 

8-  7-61  -f 

+ 

+ 

+ 

+ 

+ 

+ 

7+ 

2552  After  Mein  Kampf 

(74)  Semidoc’y  

. Brenner 

8-14-61 

-f 

3+3- 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  . . . . 

AlP 

7-17-61  + 

++ 

+ 

-H- 

+ 

44 

9+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

20th-Fox 

4-17-61 

rb 

-f 

+ 

6+4- 

2514  ©All  in  a Night’s  Work 

(94)  Comedy  

. . . Para 

3-27-61  +f 

+ 

+ 

-f 

+ 

+ 

+ 

8+ 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama 

. Atlantis 

3-13-61 

1+1- 

2562  Anatomy  of  a Psycho  (75)  Dr. 

SR 

9-18-61 

1— 

2524  Angel  Baby  (97)  Drama  . . . 

AA 

5-15-61  -H- 

■H- 

+ 

+ 

8+2- 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed 

. Atlantis 

7-24-61 

2+2- 

2549  Armored  Command  (99)  War  Dr 

AA 

8-  7-61  -f 

+ 

+ 

4+1- 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  

. .MGM 

4-24-61  ++ 

-f 

+ 

44 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VitaScope. . Filmgroup 

7-  3-61  -f 

1+ 

— B — 


2570  ©Back  Street  (107)  Drama U-l 

2569  Badjao  (100)  Action  Dr Parallel 

2545  Battle  at  Bloody  Beach,  The 

(SO)  © War  Drama 20th-Fox 

2517  Behind  the  Mask  (85)  Dr Showcorp 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus 

2531  Beware  of  Children  (80)  Com AlP 

2526  ©Beyond  All  Limits  (100)  Dr Omat 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 
2528  ©Big  Show,  The  (113)  © Dr.  20th-Fox 

2520  ©Bimbo  the  Great  (87)  Circus  Dr...WB 

2566  Black  Pit  of  Dr.  M (71)  Ho UPRO 

2504  Black  Sunday  (84)  Horror  Dr AlP 

2516  Blast  of  Silence  (77)  Drama  U-l 

2560  ©Blood  and  Roses  (74)  ® Dr. . . Para 
2566  Boy  Who  Caught  a Crook  (72)  Ac. . . UA 

2543  Brainwashed  (78)  Dr AA 

2568  ©Breakfast  at  Tiffany’s  (115)  C’y  Para 
2554  Bridge  to  the  Sun  (112)  Drama..  MGM 

2534  ©By  Love  Possessed  (116)  Drama....  U A 

— C— 

2512  ©Canadians,  The  (85)  © Dr..  .20th-Fox 
2551  Cat  Burglar,  The  (65)  Ac  Dr UA 

2558  Claudel le  Inglish  (99)  Dr WB 

2550  Cold  Wind  in  August  (SO)  Dr.  ..Aidart 

2544  ©Come  September  (112)  © Com.  ..U-l 
2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  U-l 

D *•  ~ 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA 

2559  Day  the  Sky  Exploded,  The 

(SO)  Science-Fiction  Excelsior 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation 20th-Fox 

2515  ©Dead  One,  The  (70)  Horror  SR 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western  Pathe-America 

2547  Dentist  in  the  Chair  (84)  Com Ajay 

2564  ©Devil  at  4 O’clock,  The 

(127)  Adv.  Dr Col 

2508  ©Don  Quixote  (110)  Classic  Dr.  ..MGM 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA 

— E— 

2490  ©Exodus  (212)  Super- Panavision  70 

Drama  UA 

2562  Explosive  Generation,  The 

(90)  Dr UA 

2520  Fabulous  World  of  Jules  Verne,  The 

(81)  Novelty  Adv WB 

2542  ©Fanny  (133)  Com.  Dr 20th-Fox 

2557  Fast  Set,  The  (84)  Comedy  Auduhon-SR 
2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox 

2516  ©Fiercest  Heart,  The  (91)  © 


10-16-61 

44 

44 

+ 

44 

+ 

+ 

10+1— 

10-16-61 

+ 

+ 

3+1- 

7-17-61 

+ 

+ 

+ 

7+4- 

4-24-61 

+ 

1+ 

4-24-61 

+ 

2+1- 

6-  5-61 

+ 

+ 

+ 

4+1- 

5-15-61 

44 

2+ 

8-28-61 

+ 

+ 

+ 

+ 

+ 

+ 

7+1- 

5-22-61 

44 

+ 

+ 

44 

+ 

44 

10+1— 

5-  1-61 

+ 

+ 

— 

— 

5+5- 

8-  2-61 

± 

1+1- 

2-20-61 

+ 

+ 

+ 

44 

44 

+ 

+ 

9+ 

4-17-61 

+ 

44 

+ 

7+3- 

9-11-61 

+ 

7+6- 

10-  2-61 

+ 

— 

— 

2+3- 

7-10-61 

44 

44 

+ 

+ 

7+1- 

10-  9-61 

44 

+ 

44 

44 

44 

+ 

+ 

11+ 

8-21-61 

44 

+ 

+ 

44 

+ 

44 

9+ 

6-12-61 

+ 

-1- 

-4- 

44 

+ 

+ 

+ 

8+2- 

3-20-61 



+ 

+ 

+ 

6+4- 

8-14-61 

+ 

2+1- 

9-  4-61 

+ 

+ 

+ 

7+4— 

8-  7-61 

+ 

+ 

+ 

+ 

7+3- 

7-10-61 

44 

+ 

44 

44 

44 

44 

44 

13+ 

8-  7-61 

+ 

1+ 

5-  8-61 

+ 

+ 

+ 

4+1- 

5-  8-61 

44 

44 

44 

+ 

+ 

8+ 

5-22-61 

+ 

+ 

44 

+ 

8+3- 

9-11-61 

+ 

1+ 

3-20-61 

44 

+ 

+ 

44 

44 

+ 

10+1- 

4-  3-61 

1+1- 

6-12-61 

44 

+ 

44 

+ 

+ 

7+ 

7-24-61 

44 

+ 

44 

6+1- 

9-25-61 

44 

44 

44 

44 

+ 

9+ 

3-  6-61 

44 

44 

44 

— 

44 

44 

10+1- 

5-22-61 

— 

+ 

-r- 

4+5- 

12-26-60 

44 

44 

44 

44 

44 

44 

44 

14+ 

9-18-61 

+ 

+ 

+ 

44 

6+1- 

5-  1-61 

44 

+ 

+ 

+ 

+ 

44 

44 

10+ 

7-  3-61 

44 

44 

44 

44 

44 

44 

44 

14+ 

9-  4-61 

1+1- 

5-15-61 

- 

+ 

— 

+ 

3+2- 

In  the  summary  is  rated  2 pluses,  — os  2 minuses. 


n & 


~ — 
> I iZ 


— O — 

*o  S re  rt  E'iS 
X ec  lo.  E Iz  a 


Outdoor  Drama  20th-Fox 

2531  Five  Golden  Hours  (90)  Comedy  ...Col 
2507  Five  Guns  to  Tombstone  (71)  W’n  . . UA 
2563  Flight  That  Disappeared,  The 

(72)  Science-F’n  UA 

2538  Follow  a Star  (102)  Comedy  ....Zenith 
2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  20th-Fox 

2507  Frontier  Uprising  (68)  W’n  UA 

2523  Gambler  Wore  a Gun,  The  (67)  W’n..UA 
2531  Get  Outta  Town  (65)  My..  .Sterling  W’ld 


2533  ©Gidget  Goes  Hawaiian  (102)  C/M.. Col 

2542  ©Girl  in  Room  13,  The  (79)  Astor 

2563  Girls  on  the  Run  (64)  Mys Astor 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  MGM 

2544  Goodbye  Again  (120)  Dr UA 

2481  Great  Impostor,  The  (112)  Dr U-l 

2560  Great  War,  The  (118)  Drama  ....Lopert 

2540  Green  Helmet,  The  (88)  Ac MGM 

2556©Greyfriars  Bobby  (91)  Drama  . . . . BV 

2529  Gun  Fight  (62)  Western  UA 

2533  ©Guns  of  Navarone,  The  (157) 

© War  Adventure  Col 

— H — 

2488  Hand  in  Hand  (75)  Dr Col 

2572  Head,  The  (95)  Horror Trans-Lux 

2487  ©Herod  the  Great  (93)  ® 

Costume  Spectacle  AA 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  Cont’l 

2535  Hitler’s  Executioners  (78) 

Documentary  Vitalite 

2539  Homicidal  (87)  Mys Col 

2546  ©Honeymoon  Machine  (87) 

© Comedy  MGM 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2530  ©House  of  Fright  (80)  C Ho AlP 

2565  Hustler,  The  (134)  © Drama.  . 20th-Fox 


2556  Invasion  Quartet  (87)  Com-Dr.  ..MGM 

2481  Jazz  Boat  (96)  © Dr/Music  Col 

— K— 

2571  ©King  of  Kings  (161)  ® 

Religious  Drama  MGM 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama  AA 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exclusive 

— L— 

2533  ©Ladies  Man,  The  (106)  Com Para 

2561  ©Last  Rebel,  The  (83) 

Adv.  Dr Sterling  World 

2532  ©Last  Sunset,  The  (112)  W’n U-l 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA 

2505  League  of  Gentlemen,  The  (113) 

Comedy- Drama  Kingsley 

2563  Lisette  (83)  Action Medallion 

2465  Little  Shop  of  Horrors,  The  (70) 

Horror  Comedy  Filmgroup 

2502  Long  Rope,  The  (61)  © W’n.  .20th-Fox 

2513  Look  in  Any  Window  (87)  Dr AA 

2549  ©Loss  of  Innocence  (99)  Dr Col 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM 

—Mr- 

2524  Mad  Dog  Coll  (88)  Ac  Dr Col 

2552  ©Magic  Boy  (75)  Cartoon  Feature..  MGM 
2512  Mailbag  Robbery  (70)  Ac Tudor 

2541  Man  in  the  Moon  (98)  Com. . .Trans-Lux 

2562  Man-Trap  (93)  Ac  Dr Para 

2554  ©Marines,  Let’s  Go  (104)  © 

Service  comedy 20th-Fox 

2546  Mary  Had  a Little  (S3)  Comedy UA 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  AlP 

2532  Matter  of  Morals,  A (90) 

Drama  UA 


4-  3-61  + 

■4“ 

+ 

+ 

+ 

7+3- 

6-  5-61  + 

— 

+ 

d: 

6+5- 

3-  6-61  ± 

+ 

dr 

6+5- 

9-25-61  + 

44 

7+4- 

6-19-61  ± 

— 

+ 

it 

3+3- 

7-24-61  44 

+ 

44 

+ 

+ 

44 

10+1- 

3-  6-61  + 

+ 

+ 

— 

6+3- 

5-15-61  ± 

4+4- 

6-  5-61  ± 

1+1- 

6-12-61  + 

— 

+ 

+ 

44 

44 

+ 

8+1- 

7-  3-61  + 

1+ 

9-25-61  ± 

1+1- 

1-23-61  + 

44 

+ 

44 

+ 

9+2- 

7-10-61  + 

+ 

44 

44 

+ 

44 

10+1- 

11-28-60  -H- 

44 

+ 

44 

44 

44 

+ 

12+ 

9-11-61  + 

44 

4- 

44 

7+1- 

6-26-61  + 

— 

+ 

-+- 

+ 

6+4- 

8-28-61  -H 

+ 

44 

+ 

44 

44 

44 

12+ 

5-29-61  ± 

4- 

4- 

— 

4+3- 

6-12-61  44 

44 

44 

44 

44 

44 

44 

14+ 

12-19-60  + 

44 

44 

44 

44 

44 

44 

13+ 

10-23-61  + 

— 

— 

1+3- 

12-19-60  + 

± 

+ 

+ 

6+3- 

3-27-61  4- 

+ 

+ 

+ 

4+ 

6-12-61  ± 

44 

3+1- 

6-26-61  + 

44 

+ 

+ 

44 

+ 

+ 

9+ 

7-17-61  -H- 

+ 

+ 

44 

44 

44 

+ 

11+ 

2-27-61  44 

44 

+ 

44 

44 

+ 

10+ 

5-29-61  + 

+ 

d: 

5+3- 

10-  2-61  + 

+ 

+ 

44 

44 

44 

44 

11+ 

8-28-61  ± 

+ 

+ 

+ 

+ 

6+2- 

11-28-60  + 

+ 

4+2- 

•10-23-61  44 

44 

44 

44 

44 

44 

12+ 

6-26-61  + 

+ 

44 

+ 

+ 

+ 

8+1- 

6-12-61  + 

1+ 

6-12-61  44 

+ 

+ 

+ 

9+2- 

9-18-61  + 

1+ 

6-  5-61  44 

44 

+ 

+ 

+ 

9+2- 

5-29-61  + 

+ 

44 

+ 

+ 

7+1- 

2-27-61  44 

44 

44 

44 

44 

+ 

11+ 

9-25-61  - 

1- 

10-  3-60  + 

+ 

2+ 

2-13-61  + 

44 

-4- 

+ 

+ 

7+2- 

3-27-61  + 

— 

±: 

d: 

d: 

— 

4+6- 

8-  7-61  -H- 

+ 

+ 

44 

+ 

44 

9+ 

6-12-61  + 

4- 

- 

+ 

6+4- 

5-15-61  + 

+ 

+ 

+ 

7+3- 

8-14-61  44 

+ 

+ 

+ 

44 

7+ 

3-20-61  + 

1+ 

7-  3-61  + 

+ 

-f 

+ 

+ 

44 

7+ 

9-18-61  + 

— 

+ 

4+2- 

8-21-61  ± 

rb 

+ 

6+5- 

7-17-61  ± 

— 

+ 

— 

3+4- 

5-15-61  44 

44 

44 

44 

44 

+ : 

12+1- 

6-  5-61  + 

+ 

-f 

4- 

+ 

+ 

7+1- 

BOXOFFICE  BookinGuide  ::  Oct.  30,  1961 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  is  rated  2 pluses,  — as  2 minuses. 


Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


S gv, 

•z  I S ^ ^ 

*0  o 1.2; 
S ^ M 
CO  X QC  i> 


.5  ® z , 

JcT  1^  >»| 
(Q  I S>  ra 
So.  Izo  I 


251S  Mein  Kampf  (121)  Documentary  ....Col  4-24-61  -f  -H- 

2504  ©Mighty  Crusaders.  The  (87)  © 

Spectacle  Falcon-SR  2-20-61  ± 

2523  ©Minotaur.  The  (92)  © Adv UA  5-15-61  + ± 

2537 ©Misty  (92)  © Youth  Classic  20th-Fox  6-19-61  -H-  + 
2535 ©Morgan  the  Pirate  (93)  © Adv.  MGM  6-12-61  + + 
2538  Most  Dangerous  Man  Alive  (82)  SF  Col  6-19-61  + — 

2569  Mr.  Sardonicus  (89)  Ho. Col  10-16-61  + — 

— N — 

2543  Naked  Edge,  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road,  The  (74)  Melo...Zison  Ent 
2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 


-f  -f  -H-  ++  9+ 


+ 

# 

+ 


++ 


± + +f  + 


7-10-61  # 

7- 17-61  - 

5-  1-61  ± 

8- 21-61  + 


6-12-61  -f  -f  -f  + -H- 


1+2- 
4+3- 
•H-  -H-  12+ 

± ± 7+3- 
— — 2+5- 
± ± 4+3— 

-H-  +-  11+1- 
1- 

1+1- 

1+ 

++  + 9+ 


2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2514  ©One-Eyed  Jacks  (141)  ® Dr. ..  Para 

2555  One  Plus  One  (114)  Dr SR 

2510  Operation  Bottleneck  (78)  Ac UA 

2554  Operation  Camel  (74)  Serv.  Comedy.  .AlP 

2509  Operation  Eichmann  (92)  Drama.  ..  .AA 

— P — 

2523  4^©Parent  Trap,  The  (124)  Comedy  BV 

2566  Paris  Blues  (98)  Drama/Jazz UA 

2510  ©Parrish  (137)  Drama  WB 

2509  Passport  to  China  (75)  Ac Col 

2520  ©Pharaoh’s  Woman,  The  (88) 

© Costume  Drama  U-l 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv Crest-SR 

2567  ©Pirates  of  Tortuga  (97)  © Adv  20-Fox 
2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  

2519  ^©Pleasure  of  His  Company,  The 

(114)  Comedy  

2501  Police  Dog  Story  (61)  

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  

2522  Portrait  of  a Sinner  (96)  Dr 

2511  ©Posse  From  Hell  (89)  Wn  ., 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2508  ©Prisoners  of  the  Congo  (90) 

Adventure  Drama  Atlantis 

2570  Pure  Hell  of  St.  Trinian's, 

The  (94)  Farce  Cont’l 

— Q — 

2561  Queen  of  the  Pirates  (80) 

© Sea  Adv.  (Eng-dubbed) Col 

2516  Question  7 (110)  Dr DeRochemont 

— R— 

2516  Raisin  in  the  Sun,  A (128)  Dr Col 

2551  Rebellion  in  Cuba  (SO)  Doc  Dr IFD 

2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  Times 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  MGM 

2568  Risk.  The  (81)  Drama  Kingsley 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit- Brenner 


5-22-61  fl- 
3-27-61  ++ 
8-28-61  ± 
3-13-61  + 
8-21-61  ± 
3-13-61  -H- 

5-15-61  -H- 
10-  2-61  -H- 
3-13-61  tt 
3-13-61  + 


-H- 


+ +■ 
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+ 


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+ 4+ 

+ 

± + 

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5-  1-61  ± ± ± + 


9-11-61  + 
10-  9-61  + 


+ 


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+ + 6+ 

-H-  + 44  11+1- 
± ± 5+3- 

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8-14-61 

+ 

+ 

+ 

+ 

44 

+ 

i: 

8+1- 

. Para 

5-  1-61 

44 

+ 

+ 

44 

44 

44 

+ 

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2-13-61 

+ 

— 

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4-  3-61 

44 

44 

+ 

44 

+ 

+ 

10+1- 

AlP 

5-  8-61 

44 

+ 

3+ 

U-l 

3-20-61 

± 

+ 

+ 

+ 

44 

7+2- 

5-29-61  44 

3-  6-61  ± 
10-16-61  ± 

9-18-61  + 

4-  3-61  44 

4-  3-61  44 

8- 14-61  ± 

9- 25-61  ± 

5-  8-61  44 

5-29-61  + 

5-15-61  + 

5-  1-61  + 
10-  9-61  + 

3-20-61  ± 


+ 


7+ 


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44 


± 44 

44  44  44 


± + 3+3- 


± ± 3+2— 
44  44  9+1- 

44  12+ 

+ 2+1- 


± 2+2- 

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+ ± 4+2- 

± + - ± ± 5+5- 


44 


+ 44  + ± 

+ 


± 9+2- 
+ 3+ 

1+1- 


2524  ©Romanoff  and  Juliet  (112) 

Com. . . U-l 

5-15-61  ++ 

+ 

+ 

44 

44 

+ 

44  11+ 

2557  Rommel’s  Treasure  (85)  Ac.. 
2564  Ruffians,  The  (86) 

. Medallion 

9-  4-61  + 

1+ 

Susp.  Dr.  (Eng-dubbed) 

Ellis 

9-25-61  + 

1+ 

— s 

2506  Sanctuary  (90)  © Drama.  . . . 
2558  Sand  Castle,  The  (70) 

. 20th-Fox 

2-27-61  + 

+ 

+ 

44 

+ 

+ 

+ 

8+ 

True-Life  Fantasy  ...DeRochemont 

9-  4-61  H 

44 

+ 

5+ 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  . . . . 

Cont’l 

4-17-61  + 

44 

44 

44 

44 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr 

9-26-60  4+ 

44 

+ 

44 

44 

+ 

11+1- 

2551  Scream  of  Fear  (81)  Susp.  Dr Col 

8-14-61  + 

+ 

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+ 

+ 

44 

+ 

8+ 

2569  Season  of  Passion  (92)  Or UA  10-16-61  + 

2567  Secret  of  Deep  Harbor  (70)  Dr. . . UA  10-  9-61  ± 
2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM  8-  7-61  + 


± 44  44 


+ ± 


6+1- 
- 3+5- 

5+3- 


2511  Secret  Partner,  The  (91)  My....  MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  AA 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  U-l 

2570  Seven  Women  From  Hell  (88) 

© Action  Dr 20th-Fox 

2516  Shadows  (87)  Drama  Lion  Int’l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2539  Silent  Call,  The  (63)  C Dr..20th-Fox 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Or Janus 

2528  Snake  Woman,  The  (68)  Horror  . . . . UA 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y  , . . .20th-Fox 
2560  ©Splendor  in  the  Grass  (124)  Dr.  ..WB 
2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor 

2568  ©Susan  Slade  (116)  Drama WB 

2539  ^©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ....President 
2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)....UA 

2514  Terror  of  the  Tongs,  The  (SO)  Ac Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  Comedy  ....UA 
2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama MGM 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comeoy-Drama  U-l 

2572  Town  Without  Pity  (105)  Dr UA 

2510  y©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76)  Action-Dr. ..  U-l 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525  ©Two  Loves  (100)  © Drama  ....MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2501  Two-Way  Stretch  (87)  Com Showcorp 

2565  Two  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  Embassy 

— U— 

2505  Underworld,  U.  S.  A.  (98)  Cr Col 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  Sutton 

— V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Ad. enture  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr.  UA 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2565  Wild  Youth  (73)  Dr Cinema  Assoc 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  

2553  ©World  by  Night  (103) 


— XYZ— 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  

2555  Young  Doctors,  The  (102)  Dr. 
2518  Young  Love  (80)  Drama 


3-20-61  + 

3- 27-61  + 

5-  8-61  44 
9-18-61  + 

10-16-61  + 

4- 17-61  + 

5-  8-61  + 

6- 26-61  ± 

7-24-61  + 

2-27-61  44 
2-20-61  ± 
5-22-61  ± 
2-13-61  — 

5-29-61  44 
9-11-61  44 

5- 15-61  ± 

6- 12-61  + 

9-  4-61  ± 
10-  9-61  ± 


6-26-61  + 

4- 17-61  + 

8-28-61  + 
3-27-61  + 

7-10-61  + 

6-12-61  ± 

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3-13-61  + 
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5- 15-61  44 

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BOXOFTICE  BookinGuide 


Oct.  30,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  @ is  for  CinemoScope; 
iV  Vistovision;  ® Superscope;  Noturomo;  Regolscope;  ® Techniromo.  Symbol  denotes  BOXOFFICE 
Blue  Ribbon  Award;  @ color  photography.  Lefters  and  combinations  thereof  indicate  story  tyoe — (Complete 
key  on  next  page.)  For  review  dotes  and  Picture  Guide  poge  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


Driv/ 


nano 

SOI’ 


ALLIED  ARTISTS  | ti 

AMERICAN  INTI  | M 

COLUMBIA  1 ti 

M-G-M  1 U 

Dortdi  (80)  C.  6102 

David  Janssen,  Patti  Page, 

Davirl  Korey 

Oreration  Eichmanu  (92)  D..6103 
Werner  Klempe''er.  Ruta  Lee, 
Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho  . 601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90)  © Ho..  603 

Michael  Gough,  Jess  Conrad. 

Margo  Johns 

©Cry  for  Happy  (110)  © CD  . 529 
G.  Ford,  Miiko  Taka.  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr..525 
Cliff  Rohert.son,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey.  Shirley  Jones 

©Cimarron  (147)  © D .108 

Glenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  . .D  . .115 
Stewart  Granger,  Haya  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80)..  C.  606 
Le.slie  Phillips,  Geraldine  McBwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128) . . D . . 533 
Sidney  Pnitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac.  530 

Geoffrey  Toone,  Christoper  Lee 

Angel  Baby  (97)  D..6105 

Joan  Blondell,  George  Hamilton. 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D .6106 

Or.son  Welles,  Ivo  Payer. 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  Massie,  Dawn  Addatns 

Operation  Camel  (74)  ....C..605 
Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . . 539 
Ernie  Kovacs.  Cyd  Charis.se 
Stop  Me  Before  1 Kill 

(93)  © D.  .535 

(Jlaude  DauHiine,  Diane  Cilento 

Mein  Kampf  (121)  Doc.  .538 

©Warr  or  Empress  (87) 

© Ad  . . 524 

Kenvin  Mathews,  Tirui  laniise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyce  Taylor,  Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20's 

(106)  Cr..6107 

David  Janssen.  Diane  Foster, 

Jack  Carson.  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Oirt  Jurgens.  Ctlaire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Broason, 
Henry  Hull.  Mary  Webster 

Homicidal  (87)  Ho..  540 

Glenn  Corbett.  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac.  541 

Eon  Randell,  Debra  Paget, 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac..  119 
David  Janssen,  Joyce  Taylor, 

Fr.ank  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
Bill  Travers,  Ed  Begley. 

Nancy  Walters 

Armored  Command  (99)  . Ac.  .6109 
Howard  Keel.  Tina  Louise 

©Alakazam  the  Great  (84)  An.  . 608 
Cartoon  feature,  with  voices  of 
Frankie  .tvalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren,  Deborah  Walley, 
Michael  Cnllan,  Vicki  Trickett 
©The  Guns  of  Navarone 

(157)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  0D..602 

James  Stewart.  Richard  Widmark. 
Shirley  Jones.  Linda  Crlstal 

©Morgan  the  Pirate 

(93)  © Ad.  120 

Steve  Reeves,  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlen,  Jim  Hutton 

©Magic  Boy  (75)  An.. 107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (SO)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.  .609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  .Martin, 
Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeve.s,  Georgia  Moll 

Scream  of  Fear  (81)  D..605 

Susan  Strasberg,  Ronald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  .Amall 

©A  Thunder  of  Drums 

(97)  © 0D..201 

Richard  Boone,  Geoige  Hamilton, 
Luana  P.atten 

Twenty  Plus  Two  (102) . . My.  .6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Moorehead 

©The  Devil  at  4 O'clock 

(127)  D..607 

Spencer  Tracy,  Frank  Sinatra 
©Loss  of  Innocence  (99)..  D..  608 
K.  More.  D.  Darrieux,  S.  York 

Weekend  With  Lulu  (91) C..609 

Leslie  Phillips,  Rob’t  Monkhouse 
Queen  of  the  Pirates 

(80)  ® Ad  . 504 

Gianna  Maria  Canale.  M.  Serato 

Bridge  to  the  Sun  (112)  . D..12 
Carroll  Baker,  James  Shigeta 

Invasion  Quartet  (87)  . . . . CD  . .203 
Bill  Travers.  Spike  Milligan 

Too  Hot  to  Handle  (.  .)  D.  . 
Jayne  Mansfield,  Leo  Genn 

©Guns  of  the  Black  Witch 

(..)  © Ad.. 610 

Don  Megowan,  Silvana  Pampanini 

Lost  Battalion  (..)  ....Ac..  611 

Leopold  Salcedo,  Diane  Jergens 

Mr.  Sardonicus  (89)  ...  Ho.. 611 

O.scar  Humolka,  Guy  Rolfe 

Valley  of  the  Dragons  (79)  Ad.. 612 
Sean  McClory 

Everything’s  Ducky  (80)  . .C.  .610 

Mickey  Rooney,  Buddy  Haskett 

©Colossus  of  Rhodes 

(.  .)  ® Ad.  .204 

Rory  Calhoun.  Lea  Massari 

©Bachelor  in  Paradise 

( . . ) © C . . 205 

Bob  Hope.  Lana  Turner,  Janis  Paige, 
Jim  Hutton,  Paula  Prentiss 

©Journey  to  the  Seventh 

Planet  (.  .)  SF.  . 

John  Agar,  Greta  Thyssen 

1 

Cash  on  Demand  (..)....  Ac.  .615 
Peter  Cushing,  Andre  Mnrell 

©Mysterious  Island  (101)  Ad.. 613 
(Super-Dynamatlon) 

.Michael  Craig,  Joan  Greenwood, 
Michael  Callan.  Gary  Merrill 

Sail  a Croaked  Ship  (..)..C..614 
Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 
(pre-release) 

©The  Wonders  of  f 

Aladdin  (.  .)  © Ad.  . I 

Donald  O'Connor,  Vittorio  de  Sica. 
Noelle  .tdam 

1 

PARAMOUNT 


©All  in  a Niohfs  Work 

(94)  C..6010 

Shirley  MacLaine,  Dean  Martin, 
Clilf  liobertson 


©One-Eyed  Jacks  (141)  0D..6014 
Marlon  Brando.  Karl  Malden, 


©Love  in  a Goldfish  Bowl 

(88)  © C/M.. 6018 

Tommy  Sands.  Fabian,  Jan  Sterling 


JUNE-JULY-AUGUST 
Q©The  Pleasure  of  His 

Company  (115)  CD  . 6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . C . .6015 
.lerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C.  .6016 
Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelli 


Man-Trap  (93)  D..6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


©Breakfast  at  Tiffany's 

(115)  J:D  .6103 

Audrey  Hepburn,  George  Peppard 


Blue  Hawaii  (101)  ® C/M..6105 
llvLs  Presley  Joan  Blackman,  ^ 

ingela  Lansbiiry  I q 

< 


ro 

m 

70 


I 


m 


CD 

m 

TO 


BOXOFFICE  BookinGuide  ::  Oct.  30,  1961 


7 


MAY  1 JUNE  JULY  I AUGUST  I SEPTEMBEI 


DECEMBER  I NOVEi 


FEATURE  CHART 


The  key  fo  letters  ond  combinations  thereof  indicating  story  type:  (Ad)  Adventure  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


20TH-FOX 


Sanctuary  (90)  © D..115 

L.  Remick.  Y.  Montand,  B.  Dillman 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

y©The  Trapp  Family  (106)  D . .117 
Ruth  Leuwerik.  Hans  Holt 

Sniper's  Ridge  (61) Ac..  116 

Jack  Ging,  Stanley  Clements 


>- 

< 


©All  Hands  on  Deck 

(98)  © M.  .112 

Pat  Boone,  Barbara  EMen, 

Buddy  H.ackett 
©Ferry  to  Hong  Kong 

(103)  © Ad.. no 

Orson  Welles,  Curl  Jurgens, 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © OD..120 

Stuart  Whitman,  Juliet  Prowse 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Ttiesday  Weld 
The  Right  Approach 

(92)  © D/M..127 

Frankie  Vaughan,  Juliet  Prowse, 
M,artha  Hyer,  Gary  Oosby 

©The  Big  Show  (113)  © Ad..  123 

Esther  Williams,  Clift  Robertson, 

Darid  Nelsoti 


©Misty  (92)  © 0D..131 

David  Ladd,  .Irthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © . . . .Ad. .133 
Walter  Pidgeon,  Joan  Fontaine, 
Barbara  Eden.  Frankie  .\valon 

The  Silent  Call  (63)  D.  .119 

Roger  Mobley,  David  McLean, 

Gall  Russell 


©Marines.  Let's  Go  (104)  © C.  .137 
David  Hedisoo,  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © D..134 
Stephen  Boyd,  Juliette  Greco, 
David  Wayne 


©Francis  of  Assisi  (105)  © D.  .132 
^ I Bradford  Dillm:ui,  Dolores  Hart, 
uj  I Stuart  Whitman 


©September  Storm  (90) . . Ad . . 139 
Joanne  Dru,  .Mark  Stevens 
(35mm  release) 


s/i  (20,00  Eyes  (61)  © Cr..l24 

fkme  Nelson.  Merry  .Vnders, 

I James  Broun 

I 

The  Hustler  (134)  © D..136 

P.  Newman,  P.  Laurie.  .1.  Gleason 

O' 

Seven  Women  From  Hell 

(88)  © Ac. 140 

Zl  ! Patricia  Owens,  Denise  Darcel, 
Cesar  Romero,  John  Kerr 


UNITED  ARTISTS  g II 

©The  Alamo  (162) 

Todd-AO  Hi.. 6028 

John  Wayne.  Laiuence  Harvey, 
Richard  Widmark.  Richard  Boone 

The  Hoodlum  Priest  (101)  0..6107 
Don  Murray,  Cindi  Wood. 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis.  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathi;is,  Rosanna  Schiaffino 

A Matter  of  Morals  (90) . . D . .6108 
Maj-Britt  Nilsson.  Patrick 
O'Neal,  ENa  Dahlback 


The  Young  Savages  (103) ..  D . .6114 
Burt  Lancaster,  Shelley  Winters. 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  Davis,  Merry  .\nders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 


Battle  at  Bloody  Beach 

(80)  © 

. Ac . . 128 

A.  Murphy,  G.  Crosby. 

D.  Michaels 

©Wild  in  the  Country 

(114)  © 

.D/M.  .129 

E.  Presley,  H.  Lange, 

T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © . . 

. . C. .130 

Carol  Helss,  Stooges 

©Pirates  of  Tortuga 

(97)  © Ad. 135 

Ken  Scott,  Leticia  RoiiKin 


Snake  Woman  (68)  ....  Ho.  .6112 

John  .McCarthy,  Susan  Travers 

©Or.  Blood's  Coffin  (92)  Ho.  . 6111 
Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Zimbalist  jr. 

The  Last  Time  I Saw  Archie 

(98)  C . . 6118 

Robert  Mitchum,  Jaek  Webb 

When  the  Clock  Strikes 

(72)  My..  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My.. 6120 
Gary  Cooper,  Deborah  Kerr 
Goodbye  Again  (120)  ...D..6125 

Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  in  color) ....  C/M  . .6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Graziano 


You  Have  to  Run  Fast 

(73)  Ac..  6122 

Craig  Hill,  EUalne  Eldwards 

Three  on  a Spree  (83) . . . C . .6122 
Jack  Watling,  Carole  Lesley 

The  Young  Doctors  (102) ..  D . .6128 
E'redric  March,  Ben  Gazzara, 
Ina  Balin,  Dick  Clark 


©The  Comancheros  ( . . ) 


.OD.  .141 


John  Wayne,  Stuart  Whitman 

©The  Purple  Hills  (60)  © Ac.  .142 
Gene  Nelson,  Joanna  Barnes, 

Kent  Taylor 


©The  Two  Little  Bears 

(..)  © F/M..143 

Brenda  Lee,  Eridlc  .Mbert, 

Jane  Wyatt,  Jimmy  Boyd 

©The  Second  Time  Around 

(99)  © CD..  144 

Defririe  R^Tiolds.  Steve  Forrest, 
.Andy  Griffith,  TTielma  Ritter, 

Juliet  Prowse.  Ken  Scott 


The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D..6127 

Craig  Hill.  Paula  Raymond 
Town  Without  Pity  (105) ..  D . .6135 
Kirk  Douglas,  Christine  Kaufman 
Secret  of  Deep  Harbor 

(70)  Ac..  6130 

Explosive  Generation  (90)  D..6134 
Season  of  Passion  (92)  ..D..6133 
A.  Baxter.  B.  Borgnine,  J.  Mills 


Paris  Blues  t98)  D..6131 

Paul  Newman,  Joanne  Woodward 

©X-15  (112)  Panavision  D..6137 
Charles  Bronson,  Brad  De.\ter 

Dead  to  the  World  (..)  Ac.. 

Rudy  Tallon,  Jana  Pearce 


©Pocketful  of  Miracles 

(.  .)  CD. 

Glenn  E'ord,  Bette  Davis, 
Hope  Lange 


UNIVERSAL-INT'L 


ii  WARNER  BROS. 


©Wings  of  Chance  (76) . . OD  . .6111 
James  Brown,  Fr.mces  Rafferty 


©Tomboy  and  the  Champ 

(92)  0D..6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Widmark,  Sonja  Ziemann 


©Posse  From  Hell  (89) . W.  .6112 
Audie  Murphy,  John  Saxon, 
Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad.  6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.  6115 

Clifford  Evans,  Yvonne  Remain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Baibara  Shelley,  .Andre  Morell 
©The  Last  Sunset  (112)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone.  Joseph  Cotten 


Trouble  in  the  Sky  (76) . Ac  . .6118 
Michael  Craig,  Elizabeth  Seal 

0©Tammy  Tell  Me  True 

(97)  CD.  6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  ..D..6120 
Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © C..6121 

Rock  Hudson,  Gbia  LoUobrigida, 
Sandra  Dee,  Bobby  Darin 


©Back  Street  (107)  D.  .6201 

Susan  Hayward,  John  Gavin 


The  Sergeant  Was  a 

Udy  (72)  C..6202 

Martin  West,  Venetia  Stevenson, 
Bill  Williams 


©The  White  Warrior  (86)  Ad.. 010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D..003 

.Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac..  Oil 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  Ac.. 012 

George  Montgomery,  Charito  Luna 


The  Fabulous  World  of 

Jules  Verne  (81)  Ad.. 013 

Ernest  Revere,  Louis  Locke 


©Bimbo  the  Great  (81)  ..Ad  . 014 
Charles  Holm,  Mary  .Ann  Shields 


©Parrish  (137)  D..015 

Troy  Donahue.  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 


©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©World  by  Night 

(103)  Doc..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  D..155 

Di.ine  McBain,  Arthur  Kennedy. 
Wi.l  Hutchins.  Constance  Ford 


©Splendor  in  the  Grass 

(124)  D..154 

.Natalie  Wood.  Warren  Beatty, 
i’at  Hingle,  Audrey  Cliristie 


©Susan  Slade  (116)  D..157 

Troy  Donahue,  (krnnie  Stetens, 
Dorothy  McGuire,  Lloyd  Nolan 

The  Mask  (S3)  D..156 

Depth-Dimension 

Paul  Stevens,  Claudette  Nevins 


©The  Roman  Spring  of 

Mrs.  Stone  (100)  D . . 159 

Vivien  Leigh,  Warren  Beatty 


COMING 


ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  D . . 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D.  . 

Charlton  Heston,  Sophia  Loren 

The  George  Raft  Story  D . . 

Ray  Danton,  Jayne  Mansfield 

AMERICAN-INT'L 

Burn,  Witch.  Burn  Ho.. 

■lanet  Blair,  Peter  Cushing 

COLUMBIA 

©Barabbas  ® D . . 

Anthony  Q4iinn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D . . 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  West  Street  D . . 

.Alan  Ladd,  Rod  Steiger 

The  Notorious  Landlady  C . 

Jack  Lemmon,  Kim  Novak, 

Fred  Astaire 

Advise  and  Consent  0 . . 

Charles  Laughton,  Henry  Fonda, 
Walter  Pidgeon,  Gene  Tierney 

©Best  of  Enemies  CD.. 

David  Niven,  Alberto  Sordi, 
Michael  Wilding 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © 0 . 

Glenn  Ford,  Ingrid  Thulin, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ....Ad.. 
Marlon  Rr.indo,  Trevor  Howard, 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza D.. 

Rossano  Brazzi,  Olivia  de  Havil- 
land,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  ® . . . . Bib  D.. 
Jeffrey  Hunter,  Siobhan  McKenna 

©Jumbo  M . . 

Doris  Day,  Stephen  Boyd, 

Jimmy  Durante 

PARAMOUNNT 

©Escape  From  Zahrain  D.. 

Vul  Brynner,  Madlyn  Rhue 
©Summer  and  Smoke 

(118)  ® D..6107 

Laurence  Harvey.  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne,  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C.. 

Shirley  MacLaine.  Yves  Montand, 
Rob't  Cummings,  EMw.  G.  Robinson 

The  Errand  Boy  C . . 

Jerry  Lewis 

20TH-FOX 

Madison  Avenue  © D.. 

Dana  .Andrews,  Eleanor  Parker 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield,  Nice  Minardos 
©Tender  Is  the  Night  ©....D.. 
Jennifer  Jones,  Ja.son  Robards  jr. 
Joan  Fontaine,  Jill  St.  John 

The  I nnocents  © D . . 138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

©Exodus  (212) 

Panavision  70  D..6101 

(Special  release)  ..  Paul  Newman, 

Eha  Marie  Samt,  Peter  I.a.vford 

Something  Wild  D.. 

CarrnM  Raker.  Ralph  Meeker 

The  Magic  Sword  

Basil  Rathbone.  Estelle  Winwood 

Judgment  at  Nuremberg  D.. 

S.  Tracy,  B.  Lancairter,  R.  Widmark, 
M.  Dietrich.  M.  Clift,  J.  Garland 

Birdman  of  Alcatraz  D.. 

Bull  Lancaster,  Karl  Malden 

UNIVERSAL-INT'L 

©Care  Fear  D . . 

Gregory  Peck.  Polly  Bergen 

The  Outsder  D.. 

Tony  Curtis.  .las.  Franclscus 

©Flower  Drum  Song  M.. 

Nancy  Kwan,  James  Shigeta, 

Mivoshi  Umeki.  Juanita  Hall 

©Lover  Come  Back  C.. 

Rock  Hudson.  Doris  Day.  Tony 
Randall.  EMie  Adams 


Ac . 


WARNER  BROS. 

©Merrill’s  Marauders  

Jeff  Oiandler.  Ty  Hardin 

©The  Music  Man  ® M 

Robert  Pre.ston.  Shirley  Jones 

©A  Majority  of  One  C 

Rosalind  Russell.  Alec  Guinness 

©Lad,  a Dog  D 

Peter  Breck,  Peggy  McCay 


8 


BOXOFFICE  BookinGuide  Oct.  30,  1961 


FEATURE  CHART 


-de  V 

Driv' 


4llfXv. 

nanc' 

sor 


MISCELLANEOUS 


BUENA  VISTA 


O©0ne  Hundred  and  One 

Dalmatians  (gO)  ..An..  Mar  61 
OThe  Absent-Minded  Professor 

(97)  C . May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn.  Tommy  Kirk 
0©The  Parent  Trap 

(123)  C..JUI61 

Maureen  O’Hara,  Brian  Keith, 
©Nikki.  Wild  Dog  of  the 

North  (73)  Ad..Jul61 

Jean  Coiitu,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD  . . Oct  61 
Donald  Crisp,  Kay  Walsh 
CONTINENTAL 

Make  Mine  Mink  (101)  C..  Dec  60 
Terry-’lliomas,  Athene  Seyler 
©Hippodrome  (96)  ..Ac.. Mar  61 

(Eng-dubbed)  . .(Jerhard  Reidmann, 
Margit  Nanke 
Saturday  Night  and  Sunday 

Morning  (90)  D.  . Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D.  . Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C..  Oct  61 

Joyce  Grenfell,  Cecil  Parker, 

George  Cole 
CREST  FILMS 

Code  of  Silence  (75) . .Cr.  .Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(S7)  © Ad  . Aug  61 

Lex  Barker.  Qielo  Alonso 
FILMS-AROUND-THE-WORLD 
A French  Mistress  (91)C..Dec60 
Cecil  Parker.  Jas.  li.  Justice 
FILMGROUP 

High  School  Caesar  (72)  D . Nov  60 
John  Ashley,  Gary  Vinson 

Date  Bait  (71)  D . .Nov  60 

Gary  Clark,  Mario  Ryan 
©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf. 
Barboura  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  © Ad  . Sep  61 

Majanou  Bardot,  Jerrard  Eaton 
Creature  From  the 

Haunted  Sea  (60)  HoC..Sep61 
Antony  Carbone,  Betsy  Jones-More- 
land 

The  Devil’s  Partner  (75)  Ac  Sep  61 
Ed  Nelson,  Jean  Allison,  Edgar 
Buchanan 

GOVERNOR 

Carry  On,  Nurse  (89)  C.  . 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C..  Feb  61 
Ken  Connor,  Leslie  Phillips 
KINGSLEY-UNION 
The  League  of  Gentlemen 

(113)  CD..  Feb  61 

Jack  Hankins,  Nigel  Patrick 


Risk,  The  (81)  ...D.  ..Octi 

Tony  Britton,  Peter  Cushing 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F.  NovI 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD.  Janl 

Maria  Gracia,  .1.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C.  . Nov  < 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  ( 
.tlec  Guinness,  John  Mills 

LOUIS  DE  ROCHEMONT 

The  Sand  Castle  (70)  ..F..Sep< 

Barry  and  Laurie  Cardwell 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision  ...W.Julf 
Maureen  O’Hara,  Brian  Keith, 
Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho.  Jan  f 

Gianna  Maria  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 
Mark  of  the  Devil  (73)  D.  Jant 
Maria  Felix,  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D.  FebC 
Arthur  Kennedy,  Walter  Macken 


UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 


Ralph  Bertrand.  Gaston  Santos 
Siege  of  Sidney  Street 

(93)  Ad..  Mar  6 

Peter  Wyiigarde,  Donald  Sinden 
©Nature  Girl  and  the  Slaver 


Marian  Michael,  Adrian  Hoven 

Jet  Storm  (91) D . . 

Kichai'd  Attenborough.  Stanley 
Baker,  Diane  Cilento,  Mai 
Zetterling 

VALIANT-VITALITE 

The  Angry  Silence  (95) . . D . . Jan  6 
R.  -■Utenborough,  Pier  Angeli 
The  Young  One  (103) . . D . . Feb  6 
Zachary  Scott,  Bernle  Hamilton 


Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94) . .D.  .Feb  61 
Jayne  Mansfield,  Anthony 
Hitler’s  Executioners 

(78)  Doc . . Jun  61 

WOOLNER  BROS. 

©Flight  of  the  Lost  Balloon 


Mala  Powers,  Marshall  ITiompson 


FOREIGN  LANGUAGE 


FRANCE 

Breathless  (89f  3-  6-61 

Jean-Paul  Belmondo.  Jeaa  Seberg 

Beau  Serge  (87)  9-25-61 

(UIH’O) . .Gerard  Blain,  Jean- 
(ilaude  Brialy 

Frantic  (90)  8-28-61 

(Times)  . .Jeanne  Moreau,  M.  Ronet 
Love  Game,  The  (85)  ....  2-13-61 
(F-A-W)  . , Jean-Pierre  Cassel, 
Genevieve  Cluny,  Jean-Louis  JIaury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l)  ..  Gerard  Phillipe,  Lilli 
Palmer.  Anouk  Airaee.  L.  Padovani 
Rules  of  the  Game  (104)  4-17-61 

(Janus)  . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90)  12-12-60 

(Lopert)  . . Jean  Gabin 

GERMANY 

Glass  Tower.  The  (104)  . 10-  3-60 
(Ellis)  . .Lilli  Palmer 
The  Girl  of  the  Moors  (87)  9-  4-61 
(Casino)  . .Claus  Holm,  Maria  Emo 
Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Antigone  (93)  9-25-61 

(Norma)  ..  Irene  Papas 
Counterfeit  Coin  (120)..  10-  3-60 
(Atlantis)  . . K.  Logothedtides 

Moussitsa  (75)  6-  5-61 

(Greek  Pictures)  ..  A.  Vouyouklaki 
288  Stournara  St.  (90)  . . 2-27-61 
(Atlantic)  . .Orestis  Makris, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)..V.  Gassman,  Toto 


Girl  With  a Suitcase  (108)  10-16-61 
(Ellis)  . .Claudia  Cardlnale 

La  Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastroianni, 
Anita  Elkberg,  Anouk  Aimee,  Alain 
Cuny 

L’Awentura  (145)  6-  5-61 

(Janus  ..Monica  Vittl,  Gabriel 
Ferzeti,  Lea  Massari 
Rocco  and  His  Brothers 

(175)  7-17-61 

(Astor)  Alain  Delon,  Annie 
(lirardot 

Two  Women  (105)  ....  6-19-61 

(Embassy)  .. Sophia  Loren, 

Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis) . .Franko  Interlenghi 

JAPAN 

©Rikisha  Man.  The  (105)  5-  8-61 
(Cory)  . .Toshira  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly) . .Tatsuya  Nakadai 

Rice  (118)  9-18-61 

(SR)..Yuko  Moshizuki 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)  Z.  Cybulski, 

E.  Krzyzewska 

SWEDEN 

Secrets  of  Women  (114) . . 9-18-61 
(Janus).. Eva  Dahlbeck,  Gunnar 
Bjornstrand,  Maj-Britt  Nilsson 
Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . .E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88) . .12-12-60 
(Janus)  . ..Max  von  S.vdow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89) . . 1-31  61 
(Kingsley)  . .Vladimir  Ivashov. 
Shanna  Prokhorenko  (also  Eng- 
dubbed) 

Fate  of  a Man  (100)  . . 8-28-61 
(UA).. Sergei  Bondarchuk 


Short  subjects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  os  specified. 


Shorts  chart 


Trod! 

No. 

Rel. 

Date 

1 COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 

(Reissues) 

. 5425  Should  Husbands 

^ Marry?  (17)  

.Apr  61 

5435  Aim,  Fire,  Shoot  (16) 
5426  He  Flew  the  Shrew 

. Mar  61 

(16/2)  

.May  61 

5436  Man  or  Mouse  (18) 
6421  Hot  Heir  (I6/2)  . . 

.Jun  61 
. Sep  61 

6431  Caught  on  the  Bounce 

(IS'/a)  

. Oct  61 

CANDID  MICROPHONE 

(Reissues) 

5554  No.  4,  Series  2 (10/p) 

Feb  61 

5555  No.  5,  Ser.  2 (11) . 

. Mar  61 

5556  No.  6,  Ser.  2 (IO/2) 

.Jul  61 

6551  No.  1,  Series  3 (li) 

Sep  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9) 

5502  Rooftops  of  New  York 

Nov  60 

(10)  

May  61 

COLOR  FAVORITES 

(Technicolor  Reissues) 

5667  Babie  Boogie  (6) 

.Jan  61 

560S  Pickled  Puss 
5609  Christopher  Crumpet's 

.Jan  61 

Playmate  (&/^)  

. Feb  61 

5610  Swiss  Tease  (6)  

5611  The  Rise  of  Duton 

. Mar  61 

Lang  (6/2)  

. Mar  61 

5612  CoO'Coo  Bird  Dog  (6) 

Apr  61 

5613  The  Jaywalker  (6Yz) 

May  61 

5614  Topsy  Turkey  (6/2) 

.Jun  61 

5615  Punchy  de  Leon  (6V2) 

.Jul  61 

6601  Red  Riding  Hood  Rides 

Again  (7)  

.Sep  61 

6602  The  Music  Fluke  (7) 

Sep  61 

6603  Imagination  (0/2)  ■ ■ 

.Oct  61 

FILM  NOVELTIES 

(Reissues) 

5852  Push  Back  the  Edge 

(10)  

5835  Community  Sings 

.Dec  60 

No.  1,  Ser.  13  (10) . . . 

Mar  61 

5854  Yukon  Canada  (10) . . 

.Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 

5704  Happy  Go  Loopy  (6/2) 

5705  Two-Faced  Wolf  (&A) 

Mar  61 
Apr  61 

5706  This  Is  My  Ducky 

Day  (6/2)  

5707  Fee  Fie  Foes  (OA) 

5708  Zoo  Is  Company  (6/p) 

May  61 
Jun  61 

Jul-61 
.Sep  61 
. Oct  61 

6701  Catch  Meow  (0A)  ■ ■ ■ 

6702  Kooky  Loopy  (7) . . . 

MR.  MAGOO  REISSUES 

(Technicolor) 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  . 

.Apr  61 

5757  Capt.  Outrageous  (7) 

May  61 

5758  Magoo  Goes  West  (6) 
6751  Safety  Spin  (7) 

Jul  61 
.Sep  61 

6752  Calling  Dr.  Magoo 

(6/2)  

. Oct  61 

SPECIAL  COLOR  FEATURETTES 

5442  Splendors  of  Paris 

(19)  

May  61 

5443  Wonderful  Greece  (19) 
6441  Images  of  Luangua 

Jun -61 

(18)  

.Oct  61 

SERIALS 

(15  Chapter- Reissues) 

4160  King  of  the  Congo 

Jun  60 

5120  Son  of  Geronimo  . . . 

Nov  60 

5140  The  Great  Adventures 

of 

Captain  Kidd  

5160  Cody  of  the  Pony 

Mar  61 

Express  

Aug  61 

STOOGE  COMEDIES 

(Reissues) 

5404  Pals  and  Gals  (16) . 

5405  Knutsy  Knights 

Jan  61 

(17/2)  

5406  Shot  in  the  Frontier 

Feb  61 

(16)  

5407  Scotched  in  Scotland 

Apr  61 

(I5/2)  

5408  Fling  in  the  Ring 

May  61 

(16)  

Jul  61 

6401  Quiz  Whiz  (15/2)  . . . 

6402  Fifi  Blows  Her  Top 

Sep  61 

(I6/2)  

Oct  61 

THRILLS  OF  MUSIC 

(Reissues) 

5952  Shorty  Sherlock  & His 

Orchestra  (B'/p)  

Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  

5954  Boyd  Raeburn  & His 

Feb  61 

Orchestra  (11)  

May  61 

WORLD  OF  SPORTS 

5802  Hip  Shooters  (9</2) 

5803  Water-Sports  Champs 

Feb  61 

(10)  

Apr  61 

5804  Dogs  AGeld  (IO/2) 

Jun  61 

6801  Aqua  Ski-Birds  (lO) 

Oct  61 

M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 

Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 

W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neopolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)..  Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 
W275  Cat  Concerto  (7)  ...Sep  60 
W276  Dr.  Jekyl  and  Mr. 

Mouse  (7)  Sep  60 

(1961-62) 

W361  Switchin’  Kitten  (9)  Sep  61 
W362  Down  and  Outing  (7)  Oct  61 
W363  Greek  to  Me-ow  (..)  Dec  61 


PARAMOUNT 
COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B21-1  Spring  in  Scandinavia 

( . . ) Nov  61 

B21-2  Fireaway,  Story  of  a 

Trotter  (..)  Nov  61 

MODERN  MADCAPS 
(Technicolor) 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 
M21-1  Plot  Sickens  (..)....  Oct  61 
M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  (..)  Novel 

NOVELTOON 

(Technicolor) 

P20-3  The  Lion’s  Busy  (6)..  Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  )6)  Jun  61 

621-1  Munro  (9)  Sep  61 

P21-2  Turtle  Scoup  ...)...  .Sep  61 
P21-3  Kozmo  Goes  to 

School  ( . . ) Nov  61 

POPEYE  CHAMPIONS 
E21-1  Fireman’s  Brawl  (..)  Sep  61 
E21-2  Toreadorable  ( . . ) . .Sep  61 

E21-3  Popeye,  the  Ace  of 

Space  (..)  Sep  61 

E21-4  Shaving  Muggs  (..)  Sep  61 
E21-4  Taxi  Turvey  (..)  ..Sep  61 
E21-6  Floor  Flusher  (..)  Sep  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 
D20-4Ten  Pin  Tour  (9)....  Apr  61 

D20-5  Speedway  (10) May  61 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

(121/2)  Sep  61 

TRAVELRAMA 
(Anamorphic-CoIor-1  Reel) 

T20-1  Porpoise  Posse  (10) . . Mar  61 


20fh  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  ..  . .Jun  61 

7107  Hills  of  Assisi  (10).  . . ,Jul  61 

7108  Assignment  Pakistan  (9)  Aug  61 

7109  Ski  New  Horizons  (10)  Sep  61 

7110  Assignment  India  (9)  Oct  61 


Africa  (10) 


. Nov  61 
Dec  61 


TERRYTOON  2-D’s 
AH  Ratios — Color 

121  The  Mysterious  Package 

(6)  Jan  61 

122  Cat  Alarm  (6)  Feb  61 

123  Drum  Roll  (7)  Mar  61 

124  Railroaded  to  Fame 

(7)  May  61 

125  The  First  Fast  Mail 

(6)  May  61 

126  Sappy  New  Year  (7)  Dec  61 

TERRYTOON  CINEMASCOPES 


Merry  (6) 


a Binge  (6) 
Drink  and  Be 


a Jewels  (6) 
Spree  (6) 


Jul  61 

. . . Aug  61 
. . . Sep  61 
. . Oct  61 
. . Nov  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  VaLey  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © ..Mar  61 
4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  .Can  be  projected  in 
the  Aanmorphic  process,  2.35-1) 
(All  run  between  6 and  7 miin.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ...  .Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose..  Apr  61 

4119  Clash  and  Carry  . . . Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes  . . Can  he  proiected 
in  the  Anamorph'c  process,  2.35-1) 

4131  He’ter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eve  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6) . . Feb  61 

4135  Squareshootin’  Square 

f6)  Mar  61 

4136  Bronco  Busters  (6) . . . .Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 

8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety. . Dec  60 

8307  Bunny  Hugged Jan  61 

8308 Wearing  of  the  Grin.. Feb 61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8^1  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  ^ 

8314  Com  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Bex  Bunny  ...Apg61 

9301  A Hound  for  Trouble  Sep  61 

9302  Strife  With  Father ....  Sep  61 

9303  The  Grey  Hounded  Hare  Oct  61 

9304  Leohorn  Swaqgled Nov  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8722  Lighter  Than  Hare.  . . . Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

9721  Prince  Violent Sep  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8704  Doggone  People Nov  60 

8705  High  Note  Dee  60 

8706  Cannery  Woe Jan  61 

8707  Zip  ’n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Enqs  Mar  61 

8711  Birds  of  a Father  ...Apr  61 

8712  D’Fioht'n’  Ones  Apr61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

gll5  Rebel  Without  Caws  . Jul  61 

8716  The  Pied  Piper  of 

Ciiadalupe  Aug  61 

9701  Daffv’s  Inn  Trouble.  . . Sep  61 

9702  What’s  My  Lion? Oct  61 

9703  Been  Prepared Nov  61 

WORLD-WIDE  ADVENTURE 

SPECIALS 
(Color  Reissues) 

(Two-Reel) 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18) . .Jul  61 
9001  Where  the  Trade  Winds 

P.'ay  (17)  Oct  61 

(One  Reel) 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9) lun  61 

8506  Hawaiian  Sports  (9)..  Aug  61 
9501  This  Sporting  World 

(10)  Nov  61 


BOXOFFICE  BookinGuide  Oct.  30,  1961 


9 


THE 


XHIBITOR  HAS  HIS  SAY 

A B 0 U T PICTURESb^bk 


Sort  of  Religion  . . . 

After  faking  over  this  theatre  and  redecorat- 
ing it  completely,  I opened  with  "Gone  With 
the  Wind."  Really  fine  business.  Leo  sold  me 
this  one  reasonably,  os  usual.  I just  love  that 
company!  Why  can't  more  of  them  be  this 
pleasant?  People  came  to  see  this  picture  who 
hadn't  seen  a movie  since  the  last  time  it  had 
been  around.  It  seems  to  be  a sort  of  religion. 
One  woman  said  thot  this  was  the  seventh 
time  she  had  seen  it;  others  said  it  was  fourth 
or  fifth,  and  they  cried  just  as  much  this  time. 

DON  STOTT 

Southwind  Theatre, 

Solomons,  Md. 


BUENA  VISTA 

Swiss  Family  Robinson  (BV) — John  Mills,  Dorothy 
McGuire,  James  MocArthur.  This  is  on  excellent 
feature  that  should  be  seen  by  all.  Did  second  best 
business  all  yeor.  Beaten  only  by  Disney's  "One 
Hundred  and  One  Dalmatians."  The  50  per  cent 
sure  hurt,  though.  Played  Fri.  through  Tues. 
Weather:  Warm. — Larry  Thomas,  Fayette  Theatre, 

Fayetteville,  W.  Va.  Pop.  2,000. 

COLUMBIA 

As  the  Sea  Rages  (Col) — Mario  Schell,  Cliff  Robert- 
son, Cameron  Mitchell.  This  is  different  and  unusual; 
it  also  contains  a touching  portrayal  by  Maria  Schell 
ond  excellent  photography.  I would  advise  seeing  it 
before  showing  it  because  they'll  either  love  it  or 
hate  it.  I liked  it,  but  patrons  were  few. — Paul  Four- 
nier, Acadia  Theatre,  St.  Leonard,  N.  B.  Pop.  2,150. 

Mein  Kampf  (Col) — ^Documentary.  Small  towns, 
bewore.  This  is  not  for  you.  It  is  boring  from  start 
to  finish.  Hod  a lot  of  walkouts  on  this  one.  It  will 
do  average  business,  but  your  customers  won't  like 
it. — Don  Stott,  Southwind  Theatre,  Solomons,  Md. 
Pop.  270. 

Pepe  (Col) — Cantinflas,  Shirley  Jones,  Don  Dailey. 
Excellent  picture.  Terrible  business.  Played  Wed., 
Thurs.,  Fri. — S.  T.  Jockson,  Jackson  Theatre,  Flomaton, 
Ala.  Pop.  1,480. 

Song  Without  End  (Col) — Dirk  Bogorde,  Capucine, 
Genevieve  Poge.  A beoutiful  production  which  is 
overlong  ond  is  therefore  rather  aptly  titled.  We 
used  this  as  a special  promotion  with  a freshman 
college  class,  and  this  was  quite  successful;  though 
the  two  following  days  with  regular  patronage  was 
our  worst  gross  on  record.  We  had  two  admissions 
the  last  night,  consisting  of  the  local  undertaker  and 
his  wife. — 45ray  Barker,  Alpine  Theatre,  Salem,  W. 
Vo.  Pop.  2,600. 

METRO-GOLDWYN- MAYER 

Atlanta,  the  Lost  Continent  (MGM) — Joyce  Taylor, 
Anthony  Hall.  This  did  average  business.  Of  course, 
we're  still  in  the  football  slump.  The  kids  went  for 
it  in  a big  way.  Some  of  the  scenes  and  color  were 
breathtaking.  A little  rough  in  spots,  but  the  audi- 
ence liked  it.  Played  Sot.,  Sun.,  Mon.  Weather:  Nice. 
— Carl  P.  Anderka,  Rainbow  Theatre,  Castroville,  Tex. 
Pop.  1,500. 

Butterfield  8 (MGM) — Elizabeth  Taylor,  Laurence 
Harvey,  Eddie  Fisher.  Miss  Taylor's  photo  on  the 
front  page  of  our  daily  paper  on  our  opening  day 
gave  this  a big  sendoff.  Folks  turned  out  well  and 
liked  the  program.  They  especially  like  Liz — and  who 
wouldn't?  Weather:  Coolish. — Corl  W.  Veseth,  Villa 
Theatre,  Malta,  Mont.  Pop.  2,100. 

Cimarron  (MGM) — Glenn  Ford,  Moria  Schell,  Anne 
Baxter.  A fine  outdoor  picture  that  did  above  aver- 
age. Good  story,  beautiful  color.  Some  good  comments, 
especially  from  adults.  Played  Sun.,  Mon.,  Tues. 
Weather:  Good. — Leonard  J.  Leise,  Roxy  Theatre, 
Randolc>h,  Neb.  Pop.  1,029. 

PARAMOUNT 

Breokfast  ot  Tiffony's  (Para) — Audrey  Hepburn, 
George  Peppord,  Potricia  Neal.  Really  tops.  The 
biggest  Sun.,  Mon.,  Tues.  since  "The  Alamo."  Every 
one  enjoyed  the  laughs  and  color.  Weather:  Clear 
ond  cool. — Bill  Rau,  Texas  Theatre,  Burnet,  Tex 
Pop.  2,712. 

Torzon's  Greatest  Adventure  (Para) — Gordon  Scott, 
Sora  Shone.  Brought  this  '59  release  back  on  a 
Saturday  double  bill.  Good,  ond  received  an  excellent 
print.  Ployed  Sat. — S.  T.  Jockson,  Jackson  Theatre, 
Flomaton,  Ala.  Pop.  1,480, 

20th  CENTURY-FOX 

Big  Show,  The  (20th-Fox) — Esther  Williams,  Cliff 
Robertson,  David  Nelson.  Ployed  Wed.,  Thurs.  to 
good  business,  but  it  certainly  ended  obruptly.  This 
IS  good  stuff  for  small  towns,  but  now  that  school 
is  on,  better  ploy  it  on  a weekend. — Don  Stott 
Southwind  Theotre,  Solomons,  Md.  Pop.  270. 

Circle  of  Deception  (20th-Fox) — Brodford  Dillman 
Suzy  Porker,  Harry  Andrews.  Whot  o dud.  To  add 
to  that,  it's  in  block  ond  white.  Think  twice  before 
booking.  Ployed  Wed.,  Thurs. — Poul  Gamache 
Welden  Theotre,  St.  Albons,  Vt.  Pop.  8,600 

Days  of  Thrills  and  Laughter  (20th-Fox) — Silent 
film  convpilation.  Did  not  do  nearly  as  well  as  ex- 


10 


pected.  Most  of  our  patrons  here  never  saw  a movie 
prior  to  1946,  so  they  naturally  never  heard  of  oil 
these  early  stars  who  pioneered  our  great  movie  in- 
dustry. The  kids  got  a big  kick  out  of  it.  Played 
Sat.,  Sun.,  Mon.  Weather:  Nice. — Carl  P.  Anderka, 
Rainbow  Theatre,  Castroville,  Tex.  Pop.  1,500. 

Flaming  Star  (20th-Fox) — A very  well-made  picture 
with  very  good  scenery  and  color  coupled  with 
Cinemascope.  The  story  is  also  done  very  well.  My 
people  enjoy  something  in  the  western  vein  ond  this 
one  is,  so  we  got  along  really  swell.  Business  was 
'way  above  average  also.  Elvis  does  very  well  in 
this  one,  as  does  the  entire  cast.  Play  it,  you'll  like 
it  and  it  will  do  extra  business  too.  Played  Tues., 
Wed.  Weather:  Warm. — Harry  Hawkinson,  Orpheum 
Theatre,  Marietta,  Minn.  Pop.  380. 

For  the  Love  of  Mike  (20th-Fox) — Richard  Basehort, 
Stu  Erwin,  Danny  Bravo.  For  the  family  trade  it  was 
average  here,  but  why  always  the  same  settings  and 
about  these  people?  Let's  get  a little  American  in 
our  family  trade.  Played  Fri.,  Sat.  Weather:  Hot. — 
Ken  Christianson,  Roxy  Theatre,  Washburn,  N.  D. 
Pop.  968. 

Snow  White  and  the  Three  Stooges  (20th-Fox) — 
Carol  Heiss,  Stooges,  Edson  Stroll.  A rather  inane 
piece  of  tomfoolery  which  resulted  in  a nice  gross  be- 
cause it  pulled  a record  number  of  kids  (next  to 
"The  Absent-Minded  Professor").  Any  small  town 
or  rural  situation  will  do  all  right  with  this  one.  The 
trailer  on  this  is  not  so  good. — Gray  Barker,  Al- 
pine Theatre,  Salem,  W.  Va.  Pop.  2,600. 

Wild  in  the  Country  (20th-Fox) — Elvis  Presley, 
Hope  Lange,  Tuesday  Weld.  Not  up  to  the  Presley 
tradition.  LOD's  "B"  rating  ruined  our  business.  Not 
wcrth  50  per  cent  after  the  picture  has  been  milked 
dry  in  San  Antonio.  Monday  was  rained  aut.  Played 
Sat.,  Sun.  Weather:  Nice  until  Monday. — Carl  P. 
Anderka,  Rainbow  Theatre,  Castroville,  Tex.  Pop. 
1,500. 

Wizard  of  Baghdad,  The  (20th-Fox) — Dick  Shown, 
Diane  Baker,  Barry  Coe.  This  is  a very  good  and 
entertaining  show  with  loads  of  action,  comedy  and 
romance  in  color  and  'Scope — the  type  people  really 
like.  Business  was  average.  Poor  time  of  year,  with 
everybody  enjoying  the  fresh  air.  Played  Thurs., 
Fri.,  Sat. — Paul  Fournier,  Acadia  Theatre,  St.  Leonard, 
N.  B.  Pop.  2,150. 

UNITED  ARTISTS 

Alamo,  The  (UA) — ^John  Wayne,  Richord  Widmark, 
Laurence  Harvey.  A big  production  well  done.  It  didn't 
click  too  well  here.  Good  cast  and  acting  that  didn't 
bring  out  the  patrons  os  expected.  Played  Thurs., 
Fri.,  Sat.  Weather:  Good. — ^Leonard  J.  Leise,  Roxy 
Theatre,  Randolph,  Neb.  Pop.  1,029. 

Gallant  Hours,  The  (UA) — James  Cagney,  Dennis 
Weaver,  Ward  Costello.  This  was  a good  program, 
but  no  boxoffice  draw.  Thought  that  the  old  Cagney 
pull  would  get  the  folks  out — but  nope.  Weather: 
Good.— Carl  W.  Veseth,  Villa  Theatre,  Malta,  Mont. 
Pop.  2,100. 

Macumba  Love  (UA) — ^Welter  Reed,  Ziva  Rodann, 
June  Wilkinson.  We  played  this  colorful  1960  re- 
leose  on  a Friday-Saturday  double  bill  to  average 
business.— Larry  Thomas,  Fayette  Theatre,  Fayette- 
ville, W.  Va.  Pop.  2,000. 

UNIVERSAL-INTERNATIONAL 

S.O.S.  Pocifie  (U-l) — Pier  Angeli,  Eddie  Constan- 
tine, Eva  Bertok.  This  didn't  mean  a thing  at  our 
theatre.  If  there  could  have  been  a cavalry  charge 
in  the  show  I imagine  all  the  cowboys  would  hove 
turned  out.  But  I guess  they  don't  like  water. 
Weather:  DRY. — Carl  W.  Veseth,  Villa  Theatre, 

Malta,  Mont.  Pop.  2,100. 

WARNER  BROS. 

Sundowners,  The  (WB)  — Deborah  Kerr,  Robert 
Mitchum,  Peter  Ustinov.  Excellent  picture,  good 
color  and  some  fine  performances  by  Mitchum  and 
Kerr.  Good  business,  but  it  is  a little  bit  long,  ond 
if  your  seats  aren't  the  most  comfortable,  you  might 
be  in  for  trouble.  Some  were  disappointed,  but  then 
some  always  are. — ^Don  Stott,  Southwind  Theatre, 
Solomons,  Md.  Pop.  270. 

MISCELLANEOUS 

Embezzled  Heaven  (Louis  de  Rochemont) — Annie 
Rosar,  Hans  Holt,  Christine  Koufman.  A beautiful, 
colorful  and  inspiring  picture  that  should  be  seen 
by  everyone,  yet  we  could  count  on  our  fingers 
the  people  who  come.  We  hod  three  separate  Catho- 
lic school  matinees,  which  helped  us  get  over  the 
hump.  Played  Tues.,  Wed.,  Thurs.  Weather:  Nice. — 
Carl  P.  Anderka,  Rainbow  Theatre,  Castroville,  Tex. 
Pop.  1,500. 

Best  Service  Laffer 
Since  'Buck  Privates' 

"Marines,  Let's  Go"  from  20th  Century-Fox 
turned  out  to  be  the  best  comedy-war  picture 
for  us  since  "Buck  Privotes."  Ployed  Sun.,  Mon., 
Tues.  to  second  high  gross  of  the  year.  Nuf  sed. 

BILL  RAU 

Texas  Theatre, 

Burnet,  Tex. 


Write— 

YOUR  REPORT  OF  THE  PICTURE  YOU 
HAVE  JUST  PLAYED  FOR  THE 
GUIDANCE  OF  FELLOW  EXHIBITORS 

— Right  Novr 

TO: 

The  Exhibitor  Has  His  Say 

BOXOFFICE,  825  Van  Brunt  Blvd., 

Kemsas  City  24,  Mo. 

Title Company 

Comment  


Days  of  Week  Played 

Weather  

Title Company 

Comment  


Days  of  Week  Played 

Weather  

Title Company. 

Comment  


Days  of  Week  Plcryed 

Weather  

Title Company. 

Comment  


Days  of  Week  Played 

Weather  

Exhibitor  

Theatre Population 

City State 

BOXOFFICE  BookinGuide  ::  Oct.  30.  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  (g)  CinemoScope;  ® Vistovision;  ® Superseope;  ® Noturomo;  (g)  Regolscope;  ® Techniromo.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Judgment  at  Nuremberg  F 

jg  Unitpd  Artists  ( ) 189  Mins,  (with  intermission)  Rel. — 

Driv'  ° striking  mosaic,  made  up  of  vari-colored  pieces  to 

form  a brilliant  and  artistic  whole,  Stanley  Kramer's  pro-  1) 

duction  dealing  with  the  important  and  provocative  theme  of  -• 
the  Nuremberg  trials  is  made  up  of  magnificent  and  stirring 
scenes,  each  enacted  by  star  performers  who  make  notable 
contributions  to  the  film.  While  Kramer's  name  and  the  sub- 
ject will  attract  serious-minded  moviegoers,  it  is  the  seven- 
star  cast  which  will  draw  the  masses  and  turn  this  into  a 
boxoffice  hit  of  block-buster  proportions.  Kramer,  who  di- 
rected as  well  as  produced,  and  writer  Abby  Mann  prepared 
a taut  and  absorbing  screenplay.  The  memorable  portrayals 
are  headed  by  Montgomery  Clift's  harrowing  performance  as 
a sterilization  victim;  Spencer  Tracy,  as  the  presiding  judge 
at  the  tribunal,  both  certain  to  win  Academy  Award  con- 
sideration; the  ruggedly  handsome  Maximilian  Schell,  as  the 
defense  attorney;  Richard  Widmark  and,  of  greatest  audience 
interest,  Judy  Garland,  in  her  first  film  in  seven  years,  and 
the  glamorous  Marlene  Dietrich.  The  latter  has  rarely  been 
more  suitably  cast  while  Judy  is  extremely  effective  in  her 
brie!  courtroom  scene.  While  the  theme  is  necessarily  stern 
and  forbidding,  the  picture  should  be  witnessed  by  all 
patrons  interested  in  world  events  of  the  recent  past. 

Spencer  Tracy,  Burt  Lancaster,  Judy  Garland,  Richard 
Widmark,  Marlene  Dietrich,  Maximilian  Schell. 

The  Purple  Hills  F 

20th-Fox  (142)  60  Minutes  Rel.  Nov.  '61 

Another  of  Robert  Lippert's  Associated  Producers'  low- 
^Con^  budget  offerings,  this  western  entry  should  score  satis- 
-'r'-’  factorily  in  the  market  for  which  it  is  aimed.  The  picture  has 
plenty  of  action,  competent  performances  and  the  added  at- 
traction of  picturesque  backgrounds  photographed  in  Cinema- 
Scope  and  De  Luxe  Color,  all  of  which  add  up  to  a tight  60 
minutes  of  film  that  will  serve  as  a more  than  adequate  run- 
ning mate  on  neighborhood  double  bills  slanted  toward 
juvenile  audiences  and  devotees  of  sagebrush  sagas.  The 
storyline,  scripted  by  Edith  Cash  Pearl  and  Russ  Bender,  is 
solid  enough  and  maintains  interest  throughout,  with  a 
smashing  battle  climax  that  settles  all  accounts  between  the 
heroes  and  villains.  Gene  Nelson  and  Kent  Taylor  square  off 
effectively  as  rival  gunmen,  and  Joanna  Barnes  provides 
beauty  and  romance.  Producer-director  Maury  Dexter  eco- 
nomically lensed  the  photoplay  within  seven  days,  keeping 
lower-slot  oater  standards  in  mind  and  wisely  not  attempt- 
ing too  much.  Results  of  his  direction  are  fast-paced  and 
absorbing,  and  use  of  the  Apacheland  (Arizona)  location  site 
is  helpful.  Technical  credits  are  generally  good,  with  special 
bows  to  photographer  Floyd  Crosby  and  Richard  La  Salle's 
musical  score. 

Gene  Nelson,  Kent  Taylor,  Joanna  Barnes,  Danny  Zapien, 
Medford  Salway,  Russ  Bender,  Jerry  Sommers. 

The  Ninth  Bullet  A 

Audubon  Films  90  Minutes  Rel  Oct.  '61 

Some  rousing  adventure,  acted  out  with  dispatch  and 
decision  by  a predominantly  Brazilian  cast,  this  comes  to  the 
American  market — via  Audubon  Films — well  recommended. 

Its  international  accolades  already  include  Best  Adventure 
classification  at  the  highly  publicized  Cannes  (France)  In- 
ternational Film  Festival.  Moreover,  it  stars  four  of  Brazil's 
finest-rated  players — among  them  Alberto  Ruschel  as  a 
young  bandit;  Marisa  Prada,  as  a teacher  kidnapped  by  the 
,i«K  outlaw  Cangaceiro  desperadoes  of  northeastern  Brazil;  Mil- 

:nanc  ton  Ribeiro,  as  the  Cangaceiro  chief;  and  Vanja  Orico  as  the 
SO’’  girl  who  shares  in  the  Cangaceiros'  primitive  way  of  life.  h 

The  film,  with  some  fine  photographic  effects  by  H.  H.  Fowle,  ^ _ 1' 
was  written  and  directed  by  Lima  Barreto  for  Vera  Cruz 
Productions  and  is  worthy  of  extra  promotional  pitches, 
aimed  at  the  action  crowd  as  well  as  the  aficionados  of 
distinguished  screen  tare  from  international  production 
centers.  The  afore-mentioned  Cannes  Festival,  incidentally, 
extended  to  composer  Gabriel  Migliori  a special  citation  for 
his  musical  score.  Alberto  Ruschel  is  a handsome  leading 
man,  his  presence  in  the  ensuing  footage  containing  a virile, 
vital  delineation  and  Miss  Prada  conveys  poignancy  as  the 
gentle,  introspective  teacher. 

Alberto  Ruschel,  Marisa  Prada,  Milton  Ribeiro, 

Vanja  Orico. 

The  Mark  A S, 

Continental  Distributing  127  Minutes  Rel.  Oct.  '61 

A powerful  and  compelling  psychological  drama, 
splendidly  acted  and  produced  on  location  in  Ireland  by 
Raymond  Stross,  this  is  strong  fare  for  the  art  spots,  where 
it  bids  fair  to  equal  "Room  at  the  Top."  Like  that  Continental 
1959  release,  this  is  strictly  adult  fare,  mainly  because  of  the 
hero's  sexual  aberration  which  marks  him  as  a potential 
molestor  of  little  girls.  This  theme,  which  would  never  be 
attempted  by  Hollywood,  benefits  tremendously  from  the 
fine  screenplay  by  Sidney  Buchman  and  Stanley  Mann  and 
the  taut  direction  by  Guy  Green,  who  gets  memorable  per- 
formances  from  Stuart  Whitman,  the  handsome  20th  Century- 
orec''  Fox  player,  in  his  best  screen  vrork  to  date;  Rod  Steiger,  in 
an  outstanding  character  role  which  requires  him  to  assume 
an  authentic  Irish  brogue,  and  Maria  Schell,  as  the  sym- 
pathetic and  understanding  widev/,  mother  of  on  11-year-old 
girl.  As  in  most  British  films,  the  cast  is  studded  with  fine 
bits,  particularly  Brenda  de  Banzie,  whose  overly  friendly 
landlady  adds  comedy  moments;  Donald  Wolfit,  as  an  em- 
ployer willing  to  help  a former  prisoner  regain  a place  in 
society;  Maurice  Denhan,  Donald  Houston  and  many  more. 
The  photography  by  Douglas  Slocombe  and  the  music  com- 
posed by  Richard  Bennett,  ore  other  assets. 

Stuart  Whitman,  Maria  Schell,  Rod  Steiger,  Brenda  de 
Banzie,  Donald  Wolfit,  Paul  Rogers,  Donald  Houston. 

The  Anatomist  F 

Richard  Gordon-States  Rights  73  Minutes  Rel.  Oct.  '61 

Another  minor  British-made  feature  of  programmer  length, 
this  Vincent  Johnston  production  has  a "body-snatchers" 
theme  which  will  satisfy  action  fans  in  neighborhood  and 
small-town  spots  The  two  more-familiar  British  players, 
Alastair  Sim  and  George  Cole,  are  best  known  for  their 
comedy  portrayals  in  the  "St.  Trinian's"  films — here  both  play 
straight  roles.  If  a Boris  Karloff-type  name  had  headed  the 
cast,  this  would  have  a better  chance  for  U.S,  bookings. 
Based  on  a play  by  James  Bridie  dealing  with  actual  events 
in  Edinburgh  in  1828,  the  picture  was  made  on  such  a modest 
budget  that  it  resembles  a photographed  stage  play.  There 
are  only  12  principals  and  less  than  a dozen  extras  and  most 
of  the  exciting  action  is  invariably  spoken  of  and  takes  place 
off  screen  with  sound  effects  only.  Under  Leonard  William's 
lethargic  direction,  there  is  a fair  degree  of  suspense,  at- 
tributed mostly  to  the  suave  performance  by  Sim,  who  re- 
creates his  London  stage  portrayal  of  Dr.  Knox,  the  anatomist 
^ who  bought  bodies  for  his  research  work.  Cole  is  scarcely 

a romantic  type  and  his  scenes  with  Jill  Bennett  fail  to  catch 
G-  fire.  Much  better  is  Adrienne  Corri,  remembered  from  "The  -=  1 

River"  and  other  notable  British  pictures,  as  an  attractive  1 

barfly.  David  A.  Bader  imported  the  picture  to  the  U.S. 

Alastair  Sim,  George  Cole,  Adrienne  Corri,  Diormuid 
Kelly,  Jill  Bennett,  Michael  Ripper,  Margaret  Gordon. 

The  Devil’s  Hand  A “j  T:«r’ 

Crown  Int'l-States  Rights  71  Minutes  Rel.  Oct.  '61 

There's  never  any  doubt — from  opening  shot  to  fadeout — 
that  horror  and  terror  will  rule  the  mild  effort's  dramatic 
roost;  Robert  Alda,  best-remembered  across  the  U.S.  for  his 
poignant  delineation  of  the  title  role  in  Warner  Bros.'  "The 
George  Gershwin  Story"  some  years  ago,  and  Linda 
Christian,  former  wife  of  the  late  Tyrone  Power,  are  joined 
by  Neil  Hamilton,  a matinee  idol  in  his  own  right  some 
decades  ago,  and  the  fetching  Ariadne  Welter  in  a tale  of 
woe  not  to  be  dismissed  lightly  by  those  audience  com- 
ponents known  to  acclaim  and  accolade  all-out  stress  on  the 
indelicate  in  man.  The  Jo  Heims  screenplay,  while  nothing 
to  write  home  about  in  matters  of  award-winning  quality 
will  satisfy  the  theatres  for  which  this  states-rights  attraction 
is  obviously  designed — a sacrifice-geared,  cult  worshipping, 
blood-thirsty  she-devil  (Miss  Christian),  an  arrogant,  dia- 
bolical leader  (Hamilton),  a restless  leading  man  (Alda)  and 
his  much-tossed-obout  girl  (Miss  Welter).  TTie  production's 
overall  effect  is  one  of  ponderous  detail,  as  all  concerned 
strive  excessively  for  gruesomeness.  Thespian-wise,  the  im- 
q'qqq  pact  isn't  particularly  distinguished,  either.  Attendance 
Vide  should  be  relegated  to  adult  participation.  Alvis  K.  Bubis 
was  producer;  Jack  Miles,  executive  producer. 

Linda  Christian,  Robert  Alda,  Neil  Hamilton, 

Ariadne  Welter. 

The  reviews  on  these  pages  moy  be  filed  for  future  reference  in  any  of  the  following  woys:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  campany,  in  any  stan  dard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  af  booking  and  daily  business  record  sheets, 
may  be  obtained  fram  Assaciated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2574 


BOXOFFICE  BookinGuide  ::  Oct.  30,  1961 


2573 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


THE  STORY:  "The  Purple  Hills"  (20th-Fox) 

In  the  Apache  Indian  country  of  Arizona  in  the  1870s, 
bounty  hunter  Gene  Nelson  makes  every  effort  to  get  the 
large  cash  reward  for  a man  he  has  killed  and  buried.  How- 

ever,  the  dead  man's  partner,  Kent  Taylor,  complicates  mat-  - . 

ters  for  Nelson  by  saying  it  was  he  (Taylor)  who  shot  the 
man  and  should  have  the  reward  money.  At  this  point,  both 
Nelson  and  Taylor  are  confronted  by  the  victim's  kid  brother 
who  is  out  to  slay  the  killer  but  who  is  frustrated  by  the  two 
claims  to  the  killing.  The  confusion  is  resolved  by  an  Apache 
war  party,  which  slays  the  right  man  (Taylor)  in  the  battle. 
Nelson  then  decides  he  does  not  want  tiie  reward  money, 
and  rides  off  to  a better  life  with  the  kid  brother  and  Ioanna 
Barnes,  the  boy's  guardian. 

EXPLOrriPS: 

Decorate  lobby  with  western  lore.  Ask  shops  selling  west- 
ern gear  and  travel  agencies  to  display  stills  from  the  picture. 

Play  up  Gene  Nelson  and  Joanna  Barnes.  Costume  cashier 
and  doorman  in  cowboy  attire. 

CATCHLINES: 

The  Purple  Hills  Held  the  Secrets  of  a Killer  cmd  His 
Victim  ...  He  Murdered  a Man  for  Money  . . . An  Action- 
Filled  Western  Set  in  the  Apache  Indian  Country  of  Arizona. 


THE  STORY:  "Judgment  at  Nuremberg"  (UA) 

American  judge  Spencer  Tracy  is  sent  to  Nuremberg  to 
preside  over  the  trials  of  members  of  the  Nazi  hierarchy,  in- 
eluding  aging  teacher,  Burt  Lancaster,  who  helped  frame  the 
Pop  constitution  of  the  Weimar  Republic.  Richard  Widmark,  the 
American  prosecutor,  brings  on  witnesses,  including  the 
sterilized  Montgomery  Clift,  and  Judy  Garland,  who  was 
accused  of  race  pollution,  who  might  weaken  Maximilian 
Schell's  defense  of  the  Nazis.  Meanwhile,  Tracy  meets  Mar- 
lene Dietrich,  widow  of  a general  executed  after  the  first 
War  Crimes  trial,  and  he  learns  from  her  to  become  more 
tolerant  of  the  ordinary  Germans.  On  the  stand,  Lancaster 
refuses  to  absolve  the  Germans  of  the  Nazi  atrocities  and 
Tracy  is  forced  to  give  those  on  trial  life  sentences.  History 
has  proved  that  none  of  these  men  is  still  serving  a sentence. 
EXPLOrriPS: 

The  seven-star  cast  is  the  chief  selling  angle,  especially 
Judy  Garland,  whose  smash  concert  hall  appearances  and 
the  best-selling  album  of  the  Carnegie  Hall  show,  have  in- 
creased her  popular  appeal,  and  Marlene  Dietrich,  also  a 
sensation  in  her  nightclub  appearances  in  the  past  two 
years.  Play  up  the  handsom.e  Maximilian  Schell  and  Burt 
Lancaster,  to  interest  the  teenage  patrons. 

CATCHLINES: 

Seven  Top  Stars,  Including  Judy  Garland  in  Her  First  Film 
in  Seven  Years,  and  the  Glamorous  Marlene  Dietrich,  in  the 
Year's  Most  Powerful  Film. 


THE  STORY:  "The  Mark"  (Cont'l) 

Stuart  Whitman,  just  released  from  a three-year  prison 
term,  where  he  requested  group  therapy  under  Rod  Steiger, 
prison  psychiatrist,  is  able  to  get  a job  in  the  firm  run  by 
Donald  Wolfit,  who  is  aware  of  his  record  but  wants  to  help 
him  rehabilitate  himself.  He  meets  Wolfit's  secretary,  Maria 
Schell,  a widow  with  an  11 -year-old  daughter,  and  they  fall 
in  love  despite  the  fact  that  Whitman  is  nervous  because  his 
arrest  came  about  when  he  was  falsely  accused  of  molesting 
a little  girl  he  had  taken  for  a car  ride.  Whitman  gains  ad- 
vancement in  the  firm  and  he  and  Miss  Schell  plan  to  marry 
until  he  is  spotted  by  a newspaperman  while  taking  Maria's 
little  daughter  to  a county  fair.  This  leads  to  sensational 
headlines  which  bring  up  the  reason  for  his  jail  term. 
Whitman  loses  his  job,  his  landlady  demands  he  leave  her'^°‘u*' 
house  and  he  is  unable  to  reach  Maria  to  explain.  However, 
Steiger  gives  him  the  hope  to  survive  and,  eventually,  Maria 
seeks  him  out  again. 

EXPLOrriPS: 

Stress  that  this  British  film  is  as  startling  as  "Room  at  the 
Top."  Stuart  Whitman,  handsome  leading  man  of  "The  Story 
of  Ruth"  and  the  forthcoming  "The  Comancheros"  for  20th 
Century-Fox,  is  popular  with  the  ladies  and  the  teenagers. 

CATCHLINES: 

Fleeing,  Hiding  From  His  Guilty  Past  Which  Threatened 
His  Happiness  . . , Stuart  Whitman,  20th  Century-Fox  Star, 
in  a Powerful  Drama  Dealing  With  an  Unspeakable  Crime. 


TrIE  STORY:  "The  Devil's  Hand"  (Crown  Int'l-SR) 

Night  after  night,  Robert  Alda  has  a strange  dream  about 
a beautiful  young  woman.  Finally,  one  evening,  he  walks, 
in  a half-awake  state  to  a small  shop  where  several  life-like 
dolls  are  exhibited.  Next  day,  Alda  and  girl  friend,  Ariadne 
Welter  visit  the  shop,  a front  for  a voodoo  worshipping  cult, 

Alda  buys  an  exact  likeness  of  the  girl  of  his  dreams,  learn- 
ing her  address  from  Neil  Hamilton.  As  Alda  and  Ariadne 
leave  the  shop,  Hamilton  sticks  a doll  likeness  of  Ariadne 
and  she  collapses,  requiring  hospitalization.  Alda  goes  to 
the  dream  girl  (Linda  Christian),  discovering  she's  a mem- 
ber of  a cult  that  has  Hamilton  as  high  priest.  Since  she 
wanted  Alda  as  her  lover,  she  visited  him  often  in  his 
dreams.  In  order  to  have  Linda,  however,  Alda  has  to  con- 
sent to  initiation  into  the  cult  by  Hamilton.  It's  now  dis- 
covered that  Hamilton  requires  human  sacrifice.  Alda  proves 
his  disloyalty  by  removing  the  death  pin  from  Ariadne's  doll 
likeness,  and  she  is  captured,  brought  before  the  cult.  Aldo 
grapples  with  Hamilton,  killing  him.  A torch  is  knocked  over, 
and  the  place  is  destroyed.  Alda  and  Ariadne  escape  and 
so  does  Linda,  It  s not  known  at  the  conclusion  whether 
Alda  and  Ariadne  are  free  of  the  she-devil's  influence.  _ 

EXPLOITIPS:  tCt 

Invite  a local  woman  to  sit  at  a special  post-midnight 
screening,  appropriately  covered  by  press,  radio  and  TV 
CATCHLINES: 

This  Is  the  Hand  of  Terror!  ...  It  Struck  With  Savage  Fury. 


THE  STORY:  "The  Ninth  Bullet"  (Audubon  Films) 

Outlaws  terrorizing  northeastern  Brazil  kidnap  a pretty 
school  teacher  (Marisa  Prada)  during  a savage  raid  on  a 
small  village,  in  which  they  loot,  burn  and  murder.  The  girl 
attracts  handsome  young  Alberto  Ruschel,  a member  of  the 
band,  and  he  helps  her  to  escape.  Ruthlessly  pursued  by 
the  bandits,  led  by  their  chief,  Milton  Ribeiro  and  another 
savage  aide,  Vanja  Orico,  a girl  who  shares  their  desperate 
existence.  Morisa's  new-found  love  is  captured  as  a tratior 
and  sentenced  in  accord  with  the  bandits'  code. 

EXPLOITIPS: 

Biggest  selling  point  is  awarding  by  the  Cannes  (France) 
International  Film  Festival  of  the  best  adventure  film  classi- 
fication. This  was  shot  entirely  on  location  in  Brazil,  a 
country  rarely  contributing  to  the  general-run  situations  in 
the  U.S.,  and  tieups  are  indicated  for  colleges  as  well  as 
serious  film-study  groups. 


CATCHLINES: 

There  Were  No  Laws  or  Morals  for  Them,  Only  Those  They 
Made  for  Themselves!  . . . Brutal!  Shocking!  Romantic!  . . . 
First  Prize- Adventure  Film  of  the  Year! — Cannes  Film 
Festival. 


THE  STORY:  "The  Anatomist"  (Gordon-States  Rights) 

In  1828,  the  famous  Edinburgh  professor  of  anatomy.  Dr. 
Knox  (Alastair  Sim),  is  forced  to  buy  bodies  for  his  research 
from  two  Irish  ruffians  who  are  not  averse  to  killing  if  corpses 
are  not  available.  Although  Sim  is  not  aware  how  the  bodies 
are  secured,  his  new  assistant,  George  Cole,  is  flabbergasted 
when  he  recognizes  a recent  corpse  as  that  of  Adrienne  Corri, 
a girl  he  met  at  a bar.  Cole  protests  to  Sim  but  his  fiancee, 
Jill  Bennett,  refuses  to  condone  this  and  breaks  with  him.  The 
body-snatchers  are  finally  exposed  and  on  angry  mob  of 
townspeople  threaten  to  hunt  down  Sim  for  conducting  ex- 
periments on  bodies.  But  Cole  sees  the  error  of  his  ways  and 
he  returns  to  stave  off  the  mob  and  bring  the  other  students 
to  Sim's  home  for  his  lectures  on  anatomy.  Cole  is  also 
reconciled  with  Jill. 

EXPLOITIPS: 

The  title  might  suggest  a display  of  apothecary  jars  with 
colored  water  or  old-fashioned  weighing  scales  or  vials 
borrowed  from  a local  old-time  druggist  shop.  Alastair  Sim 
scored  in  "The  Belles  of  St.  Trinian's"  while  George  Cole  has 
been  featured  in  that  and  the  sequels,  including  the  current 
“The  Pure  Hell  of  St.  Trinian's." 

CATCHLINES: 

-r4  Based  on  James  Bridie's  Famous  London  Stage  Hit  . . . See 
Alastair  Sim,  the  Head  Master-Mistress  of  St.  Trinian's,  in  a 
Chiller-Diller  . . . The  Anatomist  Who  Was  in  the  Market 
for  Well-Preserved  Bodies. 


BOXOFFICE  BookinGuide  ::  Oct.  30,  1961 


RATES:  20^  per  word,  minimum  $2.00,  cash  v/ith  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo,  • 


HELP  WANTED 

Representative  Wanted:  To  sell  adver- 
tising in  theatre  outdoor  frame  service. 
Protected  territory.  Write  or  wire:  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 

Managers  Wanted  for  Cleveland  arid 
Ohio  Theatres.  State  experience,  back- 
ground, references,  salary  required,  send 
photograph  in  first  reply.  All  answers  con- 
fidentigl.  Boxoffice  9376. 

Wonted:  An  assistant  manager  for  one 
of  our  theatres  in  the  near  future.  The 
theatre  is  situated  in  a town  of  45,000 
in  Western  South  Dakota.  If  interested 
please  let  us  know,  giving  references, 
salary  expected,  capabilities,  etc.  Box- 
office  9377. 


POSITIONS  WANTED 


Projectionist:  15  years  experience  in 

all  phases,  conventional  and  drive-in 
operation,  desires  permanent  employment. 
Single,  reliable,  sober  and  dependable. 
Good  references.  Contact  Richard  F.  Nel- 
son, 2401  Winchester  Avenue,  Ashland, 
Kentucky. 

Manager  knows  theatre  operation,  ex- 
ploitation, promotional,  instilled  aggres- 
sive^  

Projectionist,  maintenance,  janitor  com- 
bined. 20  years  experience.  Wonts  per- 
manent job.  Boxoffice  9375. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROIECTIONISTS  & RE 
PAIRMEN:  You  need  this  Loose-Leaf  Main 
tenance  Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv 
ice  sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  fo: 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.!  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs 
Order  Nowl  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


THEATRE  TICKETS 


Prompt  Service.  Special  printed  roll 
tickets,  100,000,  $37.95;  10,000,  $12.75; 

2,000,  $5.95.  Each  change  in  admission 
price,  including  change  in  color,  $4.25 
extra.  Double  numbering  extra.  F.O.B. 
Kansas  City,  Mo.  Cash  with  order.  Kan- 
sas City  Ticket  Co.,  Dept.  11,  109  W. 
18th  Street,  Kansas  City  8,  Mo, 


BUYISELUTRADE! 

FIND  HELP  OR  POSITION 


Through 

BOXOFFICE 

Classified  Advertising 

Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 


.CLEMine  HOUSl 


EQUIPMENT  WANTED 

Wanted:  Used  theatre  equipment.  Will 
dismantle.  Frank  Rogers,  1122  Winton 
Ave.,  Speedway,  Indiana. 


GENERAL  EQUIPMENT— USED 

LIKE  NEW:  Practically  all  equipment 
for  complete  drive-in  theatre  operation, 
including  135  amp.  Ashcraft  lamps,  pro- 
jectors and  rectifiers.  RCA  sound  system, 
all  projection  and  concession  equipment, 
display  signs,  and  other  items.  No  mail 
answered.  If  interested,  come  and  see  for 
yourself  and  save  a lot  of  money.  Hines 
Theatre,  Portland,  Indiana. 


SENSATIONAL  SAVINGSl  Tushinsky 
Anamorphics,  $125  pair;  Brenkert  Inter- 
mittents,  new,  $69.50;  RCA  MI-9030  sound- 
heads, new,  $575  pair;  Magnarc  lamp- 
houses,  excellent,  $395  pair;  Thousand 
values.  Star  Cinema  Supply,  621  West 
55th  Street,  New  York  19. 


For  Sale:  Complete  Brenkert  projection 
equipment  with  RCA  sound.  Anyone  inter- 
ested please  contact  Chas.  A.  H.  Brooks 
of  Ashland,  Maine. 


AUTOMATIC  CHANGEOVERS,  (less 
switch).  Pair,  $24.95;  2,000'  Film  Cabinets, 
new  Sternmade,  per  section,  $1.95;  3-Speed 
Nonsync  Turntables,  $14.95;  16"  upper 

Simplex  mogazines,  $4,95.  S.O.S.,  602  W. 
52nd,  New  York  19. 


Mechanisms,  standard-super  & E-7  Sim- 
plex, also  movements,  as  is  or  rebuilt. 
Bargains,  Lou  Walters  Repair  Service, 
8140  Hunnicut  Rd.,  Dallas  28,  Texas. 


GENERAL  EQUIPMENT— NEW 

SUNPROOF,  RAINPROOF  MASONITE 
MARQUEE  LETTERS,  fit  all  signs.  Sample 
free.  Black  or  red,  4”-40c;  8”-60c;  10"- 
75c;  12"-$1.00;  14"-$1.50;  16"-$1.75;  17"- 
$2.00;  24"-$3.00  (10%  discount  100  let- 
ters, or  over  $60.00  list).  S.O.S.,  602  W. 
52nd,  New  York  19. 


Replace  inefficient  bulb  rectifiers  with 
Silicon.  5 Ampere  type  $9,50,  6 Ampere, 
$9.25,  two  2 Ampere,  $10.50.  Money  back 
guarantee,  quantity  discount.  Brown  Elec- 
tronics, 1717  South  St.,  Allentown,  Pa. 


LOOK:  No  more  cost  for  broken  films, 
when  broken  film  alarm  is  used.  Abso- 
lutely guaranteed  to  make  the  alarm 
INSTANTLY  when  the  film  breaks.  Order 
direct  from  Broken  Film  Alarm,  P.  O. 
Box  546,  Forest  City,  N.  C.  or  Charlotte 
Theatre  Supply,  227  South  Church  St., 
Charlotte,  North  Carolina.  Cost  $15.00  per 
machine  plus  tax.  Patent  pending. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 


BUSINESS  STIMULATORS 


Bingo,  more  action!  $4.50  M cards.  Other 

games  available,  on,  off  screen.  Novelty 
lames  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 


HAND  OUT  "ANIMATED"  MIDGET 
CHRISTMAS  CARDS  expressing  greetings 
of  the  season  and  plugging  HOLIDAY 
PROGRAMS.  Guaranteed  to  create  un- 
usual interest.  500 — $20.00,  1,000 — $30.00 

(Theatre  and  Mgrs.  name  imprinted) 
SAMPLE  FREE.  Order  now  or  before  Nov. 
15.  Longhorn  Card  Co.,  Box  733,  Bates- 
ville.  Ark. 


FILMS  WANTED 


Silent  Movies  . . . Wanted  . . . Nega- 
tives, prints.  Sherman,  2120  E.  177,  NYC 
72. 


Silent  Filins  Wanted:  Highest  prices 

paid.  Also  Motion  Picture  News  magazines. 
611  North  Fairfax,  Los  Angeles  36,  Calif. 


THEATRES  FOR  SALE 

West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 

For  Sale:  Mid-Atlantic  resort  area,  300- 
seat  indoor  all  masonry,  year  'round  op- 
eration. Completely  redecorated  recently, 
modern  vending  machines,  furnished  car- 
peted lobby,  long-term  attractive  (rent 
10  per  cent  of  gross)  lease.  Also,  30()-car 
drive-in  with  present  gross  of  $40,000  for 
14  week  full-time  and  weekend  spring 
and  fall  operation.  Completely  equipped 
snack  bar,  12  acres  in  center  of  county. 
Finest  RCA,  Century,  Ashcraft  equipment. 
Nearest  competition  30  miles.  Needs  no 
repairs  or  paint.  Blacktopped  grounds, 
screen  just  painted.  Only  two  theatres  in 
county.  Within  an  hour's  drive  of  2 of 
the  largest  cities  on  east  coast.  Also  avail- 
able, owners  redwood  rambler,  air-con- 
ditioned, wall-to-wall  carpeting,  swimming 
pool,  fireplace.  C^erator  of  these  two 
theatres  can  net  25  to  30  thousand  per 
year.  Complete  package,  $125,000.  Price 
low  but  firm.  Buyer  must  have  some  cash. 
Genuine  and  rare  opportunity.  Boxoffice 
9371, 

For  Sale:  Indoor  and  drive-in  theatre. 
Population  100,000  in  Michigan.  Bargain. 
Boxoffice  9372. 


Theatre:  Prosperous  Mid-west  town, 

5,000,  good  equipment,  reasonable  rent, 
will  prove  $5,000  net,  price  $7,500.  Box- 
office  9373. 

150-cot  drive-in  theatre.  Ronald  E. 
Thompson,  Mound  City,  Missouri. 

Modern,  600  seats,  fully  equipped,  stereo 
sound,  7-day  operation.  Only  theatre 
in  town  of  7,000.  Pittsburgh  Exchange. 
Boxoffice  9374. 


Oregon  Theatre  seating  650.  Business, 
equipment  and  lease,  $8,000  down.  The- 
atre Exchange  Co.,  5724  S.  E.  Monroe 
St.,  Portland-  22,  Oregon. 


THEATRES  FOR  SALE  OR  LEASE 

For  Lease:  550-seat  theatre  in  In- 

dianapolis, Indiana.  Write  Frank  Rogers, 
1122  'Winton  Avenue,  Speedway,  Indiana. 

765-seat  theatre  in  Indianapolis  neigh- 
borhood area.  Pictures  available  first  sub- 
sequent run  greater  Indianapolis.  Theatre 
is  a good  money  maker.  Selling  because 
of  old  age  and  illness.  Boxoffice  9378. 

PALACE  THEATRE,  Marks,  Miss.,  400 
seats,  no  competition.  Population  3,500. 
Ideal  family  operation.  Write  Mrs.  J. 
Henley  Smith,  2209  Ada  St.  Conway,  Ark. 


THEATRES  FOR  LEASE 

Modem  air-conditioned  theatre  for  lease. 
650  seats.  Complete  equipment.  Located 
in  Louisiana.  Boxoffice  93/0. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 

Wanted  to  lease:  Drive-in  or  indoor  the- 
atre, with  possible  option  to  buy.  Year 
'round  operation,  town  population  3,000 
or  more.  Family  operation.  Boxoffice  9357. 

Wanted  to  Lease  or  Buy  indoor  theatres, 
metropolitan  areas.  Population  at  least 
75,000.  Contact  William  Berger,  Metro- 
pole  Hotel,  Cincinnati,  Ohio. 

Will  buy  or  lease  small  town  theatre 
■with  space  rentals  and  apartments.  Inter- 
ested mostly  in  southwestern  states.  Send 
details  to  Boxoffice  9363.  

Wanted:  To  buy  drive-in  theatre,  350- 
car  capacity  or  larger.  P.  O.  Box  171, 
Saskatoon,  Sosk.,  Canada. 

Wont  fo  lease  theatre — Central  or  East 
Texas.  Over  20  years  experience,  all 
phases.  Reed  Whatley,  4115  Dumbonton 
Road,  Houston  25,  Texas. 

Wanted  to  Buy  or  Lease:  Indoor  or 
drive-in  theatre  in  Rockies,  preferably 
Colorado.  Prefer  small  town  with  living 
quarters  on  premises.  Must  be  grossing  at 
least  $30,000  a year  with  potential  for 
more.  Wide  awake  showman  and  wife 
love  the  west.  Boxoffice  9371. 


MARQUEE  LETTER  REPAIRING 

Plastic  Wold  will  repair  broken  Plastic 
Marquee  Letters.  National  Theatre  Supply 
or  Plastic  Weld,  Eastland,  Texas. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  'WE  9-4519 
Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 

SEAT  RENOVATING:  Neat,  fast  reason- 
able,  anywhere.  Sewed  combination  seat 
covers.  Service  Sealing  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 

8-9481.  Texas  4-2738. 

Theatre  Chairs,  International,  Bodiform, 
plywood.  One  Star  Seating,  Box  1734, 

Dallas. 

For  Sale:  850  used  "Ideal  " theatre 

chairs.  Call  Harrison  7-3034,  Chicago. 


INTERMISSION  TAPES 
WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


POPCORN  MACHINES 
Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


BUSINESS  OPPORTUNITIES 
For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat 
ing  business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 

Street,  Vancouver,  B.  C. 

Have  opening  now  lor  alert  operator  to 
build  and  install  the  first  BOO-CAR  drive- 
in  theatre  in  a 66-ocre  amusement  park  in 
Florida  between  Ft.  Lauderdale  and  Hol- 
lywood on  main  highway  of  over  40,000 
cars  passing  daily.  Long  term  lease  up 
to  20  years  at  six  rentals  of  $12,000  yearly. 
No  other  extras — no  percentages — no  in- 
creases in  rentals.  This  is  probably  the 
biggest  money  maker  available  in  Florida 
today.  Contact  immediately  Hal  Green, 
President  and  Director  of  Dreamland  Fun 
and  Amusement  Park.  Ft.  Lauderdale 
581-7410,  Florida. 


Handy  Subscription 
Order  Form 

BOXOFnCE: 

825  Van  Brunt  Blvd., 

Kansas  City  24,  Mo. 

Please  enter  my  subscription  to 
BOXOFFICE,  52  issues  per  year 
(13  of  which  contain  The  MODERN 
THEATRE  Section). 

n S3.00  FOR  1 YEAR 

□ S5.00  FOR  2 YEARS 

n S7.00  FOR  3 YEARS 
r~|  Remittance  Enclosed 
n Send  Invoice 


THEATRE 


STREET 


TOWN STATE 


NAME 


POSITION 


BOXOFFICE  ::  October  30,  1961 


rOOK"^^ 

%'OH 


Make  and  Save  You  Money  in  '62 


TELLS  YOU: 

WUa  — 

Are  the  most  popular  stars 
Are  the  top  hit  producers 
Are  the  leading  directors 
Made  the  most  hit  pictures 
Turned  out  the  best  shorts 
Stars  in  what  "60-'61  films 
Distributes  foreign  films 

WUdt— 

Is  in  store  for  1962-63 
Are  the  year's  hit  films 
V/as  their  boxoffice  rating 
Is  the  biggest  grosser 
Films  scored  above  average 
Films  scored  below  average 
Are  their  release  dates 
Is  their  running  time 
Reissues  are  available 


The  next  BOXOFFICE  BAROMETER — the  film  industry's  most 
complete  and  practical  booking  and  buying  guide — will  be 
published  soon  as  a second  section  of  BOXOFFICE. 

Long  established  as  the  most  authoritative  and  useful  refer- 
ence source  on  product  information,  BOXOFFICE  BAROMETER 
is  relied  upon  by  virtually  every  exhibitor  for  the  record  of  grosses 
and  ratings  at  the  boxoffice  of  films  that  have  played  during 
the  past  season.  No  other  source  is  so  complete  in  details  on 
released  pictures  and  their  stars  — as  well  as  on  the  complete 
data  covering  the  forthcoming  features. 

Contents  will  include:  The  All-American  Screen  Favorites  Poll  of 
1961 — Features  and  Shorts  Indexes  of  1960-61 — Picture  Grosses 
— Outstanding  Hits  — Production  Trends  — Advance  data  on 
films  in  production  or  completed  for  release  — Many  other  service 
features  of  practical  use-value  designed  to  help  attain  top  show- 
manship and  boxoffice  profits  in  1962. 

A SEPARATELY  BOUND 
SECTION  OF 


ANOTHER  "NO.  1"  SERVICE 
TO  ALL  SUBSCRIBERS  OF  THE 
INDUSTRY'S  NO.  1 MAGAZINE: 


4 


NOVEMBER  6,  1961 


The  Penthouse  Cinema,  a 750-scat  theatre  atop  RKO's  Proctor  Theatre  in  Newark,  N.J.,  has  been 
reopened  after  extensive  remodeling.  It  had  been  dark  for  more  than  a year.  The  smart  decor  of  the 
novel  theatre  is  indicated  in  the  lobby-lounge  shown  above.  The  theatre  boasts  of  a permanent  exhibit 
of  modern  abstract  art,  by  internationally  known  artists,  on  loan  from  the  private  collection  of 
Albert  A.  List,  chairman  of  the  board  of  Alden  Corp.,  of  which  RKO  Theatres  is  a subsidiary. 


‘ 


AND  IN 

PRODUCTION!! 
CLEOPATRA 


Todd- 

AO 


THE  LONGEST  DAY 

ADVENTURES  OF  A 

HEMINGWAY’S  YOUNG  MAN 
STATE  FAIR 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN ..  Executive  Editor 
JESSE  SHLYEN.  ..  .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Puolication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  E.\- 
ecutive  Editor;  Jesse  Shlyen,  Managing 
Editor:  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  Tlie  Modern  Theatre 
Section.  Teleplione  CHestnut  1-7777. 
Editorial  Offices:  1270  Si.\th  Ave.,  Bocke- 
felier  Center,  New  York  20,  N.  Y.  Donald 
M.  Mersereau,  Associate  Publisher  & 
General  Manager;  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices;  Elditorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
(5ow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Didier 
and  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  BLvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager,  Tele- 
jrlione  Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  Los  Angeles,  Calif.  Bob  \Vett- 
stein,  manager.  Telephone  Dunkirk  8-2286. 
London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Firvchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  is  in- 
cluded in  the  first  issue  of  each  month. 

Atlanta:  Martha  Chandler,  191  Walton  NW 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Boston:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNiverslty 

1- 7180. 

Cleveland:  W.  Ward  Marsh.  Plain  Dealer. 
Columbus:  Fred  Oestreicher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Guinan,  5927  Winton. 
Denver:  Bruce  Marshall,  2881  S.  Cherry 
Way. 

Des  Moines:  Pat  Cooney,  2727  49th  St. 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  woodward  2-1144. 

Hartford:  Allen  M.  Widem,  CH  9-8211. 
Indianapolis:  Norma  Gerafhty,  436  N.  Il- 
linois St. 

Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  98  St. 
Milwaukee:  Wm.  Nichol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Philadelphia:  A1  Zurawski,  The  Bulletin. 
Pittsburgh:  R.  F.  Klingensmith,  516  Jean- 
ette, Wilkinsburg,  CHurchill  1-2809. 
Portland,  Ore.:  Arnold  Marks,  Journal. 
I’rovidence:  Wm.  Trambukis,  Loew's  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Barusch,  25  Tay- 
lor St..  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  Yukon 

2- 9537. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayview  Ave.,  Willowdale, 
Ont.  W.  Gladish. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

NOVEMBER  6,  1961 

Vol.  80  No.  3 


TREND  OF  TICKET-PRICING 


PRICING  of  theatre  tickets  has  presented 
considerable  of  a problem,  but  it  seems 
to  be  working  itself  out.  As  reported  in  the 
Boxoffice  survey  on  admissions  scales  in  24 
of  the  larger  U.  S.  cities  in  last  week’s  issue, 
flexible  policies  are  being  practiced  and,  thereby, 
better  coping  with  conditions  than  would  be  the 
case  on  firm-set  bases.  The  pricing,  thus,  is  on 
a sliding  scale,  geared  to  the  merits  of  a picture, 
which  is  tantamount  to  seeking  “all  that  the 
traffic  will  bear,”  and,  in  most  cases,  getting  it. 

The  higher  prices  had  their  beginning  with 
the  hard-ticket  roadshow  attractions,  which  sort 
of  conditioned  the  public,  in  its  shopping  for 
stronger  attractions,  to  paying  more  for  the 
better  pictures.  Not  only  was  this  applied  to 
adult  admissions,  but  children’s  ticket  prices  also 
were  raised — in  most  cases  on  a permanent 
basis.  Starting  with  downtown  first-runs,  this 
policy  gradually  moved  into  suburban  spots, 
then  into  neighborhood  and  drive-in  houses. 

Admission  scales  of  $1.00  and  more  for 
adults  have  become  rather  commonplace.  But 
it  is  noteworthy  that  some  houses  with  large 
seating  capacities — in  the  range  of  3,000  and 
up — are  holding  to  90-cent  tops  for  evenings  and 
75  cents  for  matinees.  Neighborhood  houses  in 
the  larger  cities,  also,  are  holding  to  90-cent 
tops,  as  are  many  drive-ins,  but  the  80-cent 
adult  price  tag  in  both  types  of  houses  appears 
to  be  more  prevalent.  The  reason  for  the  larger- 
capacity  houses  pricing  at  lower  scales  than  the 
smaller  ones  is,  of  course,  due  to  the  greater 
need  for  volume  attendance. 

The  rising-price  trend  has  been  in  progress 
for  some  little  time,  but  it  has  taken  effect  on  a 
gradual  basis.  The  school  of  thought  that  one 
reason  for  the  attendance  drop  was  that  the- 
atres were  “pricing  themselves  out  of  the 
market,”  seems  to  have  given  way  to  the  feeling 
that  the  public  will  pay  more  for  the  higher- 
quality  attractions.  Also,  the  previous  avoidance 
of  deviation  from  a set  price  scale,  which  was 
declared  to  lead  to  confusion  and  deterrence  of 
patronage,  seems  to  have  been  discarded.  Still, 
there  are  those  who  feel  that  a greater  volume 
of  attendance  would  result  from  a stabilization 
of  ticket  prices  at  evenly  applied,  lower  levels. 

Laying  tbe  higher-price  levels  to  increased 
operating  costs  does  not  always  hold  water  with 
the  public,  particularly  when  the  jump  for  run- 
of-mill  product  is  double  the  old  scale.  Yet, 
where  improvement  in  the  physical  attributes  of 
the  theatre  accompany  the  price  raises,  there  is 
a more  or  less  ready  acceptance  of  the  higher 
ticket  costs,  which,  to  an  extent,  are  averaged 
out  by  less-frequent  attendance  of  the  average 


patron.  That’s  one  reason  why  the  roadshow 
attractions  are  able  to  get  top  prices  of  from 
$2.50  to  $3.50  in  some  situations. 

The  success  of  these  higher-price  policies 
should  not,  however,  be  permitted  to  outweigh 
the  industry’s  need  to  seek  volume  attendance,  if 
only  to  continue  the  moviegoing  habit  on  a 
mass  scale.  That  applies  to  children’s  admis- 
sions, as  well  as  to  adults.  Consideration  thereof 
is  being  shown  by  some  exhibitors  in  establisb- 
ing  special  evening  and  matinee  shows  at  special 
low  prices.  Some  set  aside  a regular  day  each 
week  for  this  purpose;  others  indulge  in  it  less 
frequently. 

There  is  another  way  of  catering  to  that  part 
of  the  public  that  cannot  afford  regular  theatre 
attendance  at  the  higher  scales,  namely,  to  pat- 
tern after  the  custom  that  has  been  widely  ap- 
plied in  foreign  countries — and  which  also  is 
regular  policy  at  legitimate  theatres  in  this 
country.  In  short,  this  is  to  scale  ticket  prices 
according  to  seating  location,  rather  than  on 
age  groups  and  the  time  of  day. 

We  observed  this  on  a trip  to  Europe  some 
years  ago.  Recently,  Mrs.  Velma  West  Sykes, 
a Boxoffice  staff  member,  returned  from  a 
European  trip  with  considerable  data  on  this 
facet  of  theatre  operations  in  Western  Europe. 
She  observed  that  loge  seats  were  rated  as  the 
best  and,  generally,  were  priced  at  exactly  double 
the  orchestra  seats,  which,  along  with  side  seats 
are  the  cheapest.  Of  course,  this  cannot  be  fol- 
lowed in  tbe  average  theatre,  most  of  which  do 
not  have  balconies,  let  alone  loges.  But,  even  in 
a 250-seat  newsreel  theatre  in  London,  the  price 
scale  is  varied  (as  in  legitimate  theatres  in  the 
U.  S. ) for  the  rows  in  which  the  seats  are  lo- 
cated. The  least-expensive  seats  are  down  front. 

Doubtless,  a policy  of  this  kind  has  its  limita- 
tions and  drawbacks  and  it  may,  largely,  be  im- 
practicable. But,  where  feasible,  it  might  serve 
to  attract  much  of  the  so-called  “lost  audience,” 
and  be  the  margin  by  which  whole  families 
would  decide  on  attendance.  Of  course,  over 
here,  many  theatres  are  meeting  this  need  by 
use  of  “student  tickets,”  which,  usually,  are 
priced  at  about  25  per  cent  less  than  full  ad- 
missions; people  in  the  “Golden  Age”  range  are 
offered  discount  tickets  that  are  at  half  rate. 
These  practices  have  helped.  But  what  about 
the  potential  patrons  who  fall  into  the  “in-be- 
tween” category,  to  whom  these  price-induce- 
ments are  not  available?  Shouldn’t  something  be 
done  to  bring  them  back — and  keep  them  coming 
— to  the  theatre? 


Rackmil  Predicts  Record 
For  U-I's  50tb  Year 


Four  of  U-I’s  executives  are  shown  at  the  luncheon  meeting  at  which  50th 
anniversary  plans  were  announced.  L to  R are:  America  Aboaf,  U-I  vice-presi- 
dent and  foreign  sales  manager;  Milton  R.  Rackmil,  president;  Henry  H.  Martin, 
vice-president  and  general  sales  manager,  and  Philip  Gerard,  eastern  advertising 
and  publicity  director. 


NEW  YORK — Universal  will  mark  its 
50th  year  of  operation  next  year  with  a 
global  Presidential  Sales  Drive  honoring 
Milton  R.  Rackmil,  its  president.  The 
golden  jubilee  anniversary  observation 
will  start  on  January  1,  although  the  com- 
pany was  founded  officially  on  June  8, 
1912,  by  the  late  Carl  Laemmle. 

The  anniversary  got  a pre-celebration 
start  on  Monday  (^30)  at  a luncheon  in 
Laurent  Restaurant  primarily  for  the 
tradepress  and  attended  by  company  execu- 
tives. As  explained  by  Philip  Gerard, 
eastern  advertising  and  publicity  di- 
rector, the  tradepress  existed  before  Uni- 
versal and  had  played  an  important  part 
in  the  development  of  Universal  and  the 
industry. 

Universal  has  had  only  four  presidents 
in  its  50-year  history;  namely,  Laemmle, 
Robert  H.  Cochrane,  Nate  J.  Blumberg 
and  Rackmil.  Under  the  latter,  it  was 
pointed  out,  the  company  reached  the  pin- 
nacle of  its  financial  success  in  1960  when 
it  released  the  two  biggest  boxoffice  suc- 
cesses in  its  half-century  in  the  business: 
“Operation  Petticoat,”  with  $9,000,000  in 
U.  S.  and  Canadian  revenue,  and  “Pillow 
Talk,”  with  $7,300,000. 

In  addressing  the  luncheon  guests.  Rack- 
mil  said  there  had  been  only  one  year  in 
which  the  company  had  gone  in  the  red 
during  his  regime.  He  said  he  had  realized 
that  “nothing  was  static,”  that  public 
tastes  had  changed  and  that  a new  era 
had  begun.  For  that  reason,  he  continued, 
he  found  it  necessary  to  switch  from  the 
program  type  of  pictures,  which  Universal 
had  found  to  be  profitable  over  the  years, 
to  a format  which  the  public  demanded. 

Rackmil  predicted  that  Universal  was 
coming  into  its  most  successful  year  be- 
cause it  was  going  to  give  the  public  the 
kind  of  entertainment  it  wanted.  He  said 
there  may  be  quality  instead  of  quantity 
but  that  was  essential. 

He  said  the  interest  of  exhibitors  in  Uni- 
versal was  in  evidence  recently  when 
screenings  were  held  in  Dallas  and  Chi- 
cago and  exhibitors  traveled  hundreds  of 
miles  at  their  own  expense  to  see  the  prod- 


uct trailer  and  the  films. 

H.  H.  “Hi”  Martin,  vice-president  and 
general  sales  manager,  stated  that  Uni- 
versal and  Rackmil  could  look  forward  to 
their  greatest  year,  describing  that  state- 
ment as  a commitment  rather  than  a 
promise.  He  read  several  wires,  out  of 
hundreds,  from  exhibitors  from  all  over  the 
country  congratulating  Rackmil  and  Uni- 
versal on  the  50th  anniversary  of  the  or- 
ganization. 

Americo  Aboaf,  president  of  the  inter- 
national subsidiary,  said  that  the  foreign 
branches  would  come  through  on  the 
forthcoming  sales  drive  and  stressed  that 
Universal  definitely  had  made  its  come- 
back. He  read  congratulatory  cablegrams 
from  prominent  exhibitors  from  all  parts 
of  the  world. 

One  hundred  thousand  dollars  in  prize 
money  will  be  distributed  among  the  com- 
pany’s domestic  and  overseas  personnel 
for  the  best  sales  performances  during 
the  drive  which  will  run  from  January 
1 through  June  30.  The  sales  chiefs  at  the 
luncheon  said  that  the  golden  jubilee  year 
would  bring  the  most  ambitious  produc- 
tion program  in  the  history  of  the  com- 
pany to  the  screen.  Among  the  pictures 
will  be  “Flower  Drum  Song,”  “Lover  Come 
Back,”  “The  Outsider,”  “Cape  Fear,” 
“Back  Street,”  “Lonely  Are  the  Brave,” 
“Touch  of  Mink,”  “The  Spiral  Road,” 
“The  Phantom  of  the  Opera”  and  the 
general  release  of  “Spartacus.” 

Laemmle  had  been  a theatre  owner  and 
exchange  operator  before  entering  produc- 
tion. The  popular  nickelodeons  already 
were  charging  ten  cents  and  the  one-  and 
two-reelers  were  giving  way  to  longer 
films  at  the  time.  Laemmle,  an  immigrant 
from  Germany,  needed  pictures  for  his 
theatres  when  he  acquired  a studio  in  the 
heart  of  the  then  village  of  Hollywood. 
Three  years  later  he  moved  to  the  San 
Fernando  Valley  and  acquired  the  site 
on  which  Universal  City  now  stands. 

Laemmle  was  among  the  first  to  bally- 
hoo players  whose  names  were  withheld 
previously.  Among  them  were  Florence 
Lawrence  and  Mary  Pickford. 


At  $1,5  Billion  Mark 

Record  Theatre  Gross 
For  1961  Is  Foreseen 

COLUMBUS,  OHIO — The  national  total 
theatre  gross  in  1961  will  be  near  $1,500,- 
000,000  — about  the  best  national  gross 
in  the  entire  history  of  the  motion  picture 
business,  Albert  Sindlinger  of  Sindlinger 
& Co.,  market  analysts,  reported  last  week. 

Addressing  the  Independent  Theatre 
Owners  of  Ohio  convention  here,  he  said 
that  1,426,871,000  adult  tickets  were  sold 
in  the  first  nine  months  of  the  year  — 
59.2  per  cent  in  indoor  theatres  and  40.8 
per  cent  at  drive-ins. 

In  the  same  period,  national  attendance 
was  1,723,564,000,  1.8  per  cent  ahead  of 
the  1960  figure.  Attendance  in  the  first 
quarter  was  down  1.2  per  cent,  up  8 per 
cent  in  the  second  quarter  and  dipped  .5 
per  cent  in  the  third  quarter.  Despite  the 
slight  drop  in  the  third  quarter,  attendance 
reached  a weekly  average  of  61,892,000  in 
that  period.  Attendance  in  the  first  quar- 
ter averaged  30,298,000  a week  and  at- 
tendance in  the  second  quarter  40,391,000 
a week. 

Turning  to  problems  confronting  ex- 
hibitors, Sindlinger  said  a shortage  of 
quality  presold  product  is  a major  current 
hurdle.  The  late  vintage  motion  pictures 
being  shown  on  prime  time  Saturday 
nights  is  another.  This  TV  programming 
hasn’t  hurt  too  much  yet,  he  said,  but  it 
will  as  winter  comes.  The  failure  to  prop- 
erly presell  pictures,  however,  Sindlinger 
believes,  is  the  major  problem  facing 
theatremen. 

His  organization’s  day-in-and-day-out 
questioning  of  thousands  of  potential 
moviegoers  in  every  section  of  the  country 
indicates  the  one  big  factor  which  keeps  a 
person  from  going  out  to  a movie  after  he 
has  considered  doing  so  is  that  he  doesn’t 
know  enough  about  the  movies  playing 
his  town  to  make  the  decision  to  go. 

“Unfortunately,  many  of  your  distribu- 
tors release  to  you  many  pictures  that  you 
and  they  like  in  the  projection  room  . . . 
but  which  they  never  presold,”  Sindlinger 
said. 


Stembler  Due  in  New  York 
On  First  Visit  as  TOA  Chief 

NEW  YORK — A heavy  agenda  will  face 
John  Stembler  when  he  comes  to  New 
York  next  week  on  his  first  visit  since  he 
became  president  of  Theatre  Owners  of 
America.  The  Georgia  showman  made  his 
first  address  as  TOA  chief  Sunday  (5) 
when  he  met  in  Atlanta  with  the  TOA 
units  of  Georgia,  Alabama  and  Tennessee. 

While  in  New  York,  Stembler  will  set 
up  the  committees  for  1961-62  and  will 
make  informal  calls  on  the  film  compan- 
ies in  order  to  carry  on  the  close  liaison 
established  by  Albert  Pickus,  who  retired 
as  TOA  president  last  month. 

Stembler  also  will  contact  the  Screen 
Producers  Guild  for  the  pm'pose  of  setting 
up  an  early  meeting.  Julian  Blaustein, 
chairman  of  the  SPG  committee  for  liaison 
with  TOA,  has  requested  an  early  re- 
sumption of  the  joint  sessions  in  order  to 
explore  means  of  increasing  production. 

Two  such  meetings  already  have  been 
held  on  the  coast. 


4 


BOXOFFICE  ::  November  6,  1961 


20th  Century-Fox  Plans 
One  Blockbuster  Monthly 


TOA  Sells  Stock  Holdings 
To  Invest  in  A.CE.  Films 

New  York — Theatre  Owners  of 
America  has  disposed  of  its  stock  hold- 
ings in  the  major  film  companies 
which  the  organization  purchased  in 
February  1959.  The  money  from  what 
was  described  as  “token”  stock  inter- 
ests, will  be  used  to  increase  the  in- 
vestment in  A.C.E.  Films,  Inc.,  the  ex- 
hibitor-sponsored company  formed  by 
the  American  Congress  of  Exhibitors 
to  produce  and  finance  the  making  of 
more  pictures. 


MCA  Reports  Highest  Net 
Profit  in  First  9 Months 

NEW  YORK— MCA,  Inc.,  which  is  re- 
ported to  be  moving  into  the  production 
branch  of  the  industry,  had  a banner  nine- 
month  earning  statement  for  the  period 
ended  September  30.  Jules  C.  Stein,  head 
of  the  talent  agency,  said  the  unaudited 
net  earnings  were  approximately  20  per 
cent  higher  than  those  in  the  first  nine 
months  of  1960  and  were  the  highest  in 
MCA  history. 

The  profit  before  taxes  were  $11,043,266, 
compared  with  $9,251,346  in  the  corre- 
sponding 1960  period.  Net  income  after 
taxes  for  the  1961  three  quarters  was  $5,- 
353,466,  compared  with  $4,484,073  in  1960. 
After  preferred  dividends,  net  income 
amounted  to  $1.31  per  share  in  1961  com- 
pared with  $1.09  for  the  comparable  1960 
span. 


Berger,  Lebedoff  Head 
North  Central  Allied 

MINNEAPOLIS — Benjamin  Berger  was 
elected  chairman  of  the  board  of  the  re- 
activated North  Central  Allied,  to  serve 
until  the  association  holds  its  convention 
in  January.  Also  elected  by  a temporary 
board  of  directors  were  Martin  Lebedoff, 
president;  Lowell  Smoots,  first  vice-presi- 
dent; Ray  Van  der  Haar,  second  vice- 
president;  Sol  Fisher,  treasurer,  and  Ward 
Nichols,  secretary. 

Stanley  Kane,  who  was  executive  director 
during  the  days  when  Berger  headed  one 
of  the  most  militant  of  Allied’s  regional 
affiliates,  will  act  as  general  counsel  until 
the  convention. 


Annual  Mid-Year  Meeting 
Of  Variety  Clubs  Nov.  9 

PHILADELPHIA — The  officers  of 
Variety  Clubs  International  will  assemble 
here  at  the  Bellevue-Stratford  Hotel  No- 
vember 9,  10  for  their  annual  mid-year 
meeting.  In  attendance  will  be  officers 
from  all  over  the  U.  S.,  Canada  and  Lon- 
don. 

Plans  for  the  35th  annual  convention 
to  be  held  in  Dublin,  Ireland,  next  May 
will  be  among  the  topics  for  discussion. 


Elmest  H.  Forbes  Dies 

DETROIT — Ernest  H.  Forbes,  veteran 
equipment  dealer  for  over  40  years,  died 
in  Hollywood,  Fla.,  of  a kidney  infection. 
His  funeral  was  held  in  Detroit.  He  had 
retired  several  years  ago. 


NEW  YORK  — Twentieth  Century-Fox 
will  release  one  blockbuster  per  month, 
starting  with  the  No- 
vember release  of 
“The  Comancheros,” 
starring  John  Wayne, 
Stuart  Whitman  and 
Ina  Balin,  according 
to  C.  Glenn  Norris, 
general  sales  man- 
ager, who  outlined  a 
sales  policy  for  the 
next  five  major  re- 
leases between  No- 
vember and  March 
1962  at  the  Atlanta 
regional  sales  con- 
ference, ending  Friday  (Oct.  27).  A New 
York  regional  sales  meet  had  been  held 
earlier. 

The  20th-Fox  major  release  for  Decem- 
ber will  be  “The  Second  Time  Around,” 
starring  Debbie  Reynolds,  Steve  FoiTest, 
Thelma  Ritter  and  Andy  Griffith  with 
Juliet  Prowse  and  Ken  Scott.  The  new 
year  of  1962  will  start  off  with  the  release 
of  “Bachelor  Flat,”  staiTing  Terry-Thomas, 
the  British  comedian,  and  Tuesday  Weld, 
Richard  Beymer  and  Celeste  Holm. 

February  1962  has  been  set  aside  as  the 
month  for  the  release  of  “Tender  Is  the 
Night,”  the  film  adaptation  of  F.  Scott 
Fitzgerald’s  novel,  directed  by  Henry  King, 
with  Jennifer  Jones,  Jason  Robards  jr., 
Joan  Fontaine,  Tom  Ewell,  Jill  St.  John 
and  Paul  Lukas  starred.  The  March  block- 
buster will  be  “Satan  Never  Sleeps”  (tenta- 
tive title),  starring  William  Holden,  Clif- 
ton Webb  and  France  Nuyen.  All  of  these 
five  films  are  in  Cinemascope  and  De  Luxe 
Color. 

Also  completed  for  release  in  1962  are 
“The  Innocents,”  based  on  the  Henry 
James  novel,  “The  Turn  of  the  Screw,”  di- 
rected by  Jack  “Room  at  the  Top”  Clayton, 
starring  Deborah  Kerr,  Michael  Redgrave 
and  Megs  Jenkins,  produced  in  London. 

Now  before  the  cameras  in  Europe  are 
Mark  Robson’s  “The  Inspector,”  in  Cine- 
mascope and  De  Luxe  Color  starring 
Stephen  Boyd,  Dolores  Hart,  Hugh  Grif- 
fith, Marius  Goring  and  Donald  Pleasance, 
currently  starring  on  Broadway  in  “The 
Caretaker,”  filmed  in  Amsterdam,  London 
and  Tangiers;  Darryl  F.  Zanuck’s  “The 

20th-Fox  Now  Officially 
Back  With  the  MPAA 

New  York — Twentieth  Century-Fox 
now  officially  is  back  as  a member  of 
the  Motion  Picture  Ass’n  of  America. 
Following  the  announcement  that  20th- 
Fox  was  rejoining  the  association,  the 
executive  committee  of  the  board  of 
directors  of  the  MPAA  voted  to  accept 
the  re-entry  of  the  company. 

Because  20th  Century-Fox  Interna- 
tional Corp.  did  not  withdraw  from 
the  Motion  Picture  Export  Ass’n,  no 
action  was  necessary  in  that  area. 


Longest  Day,’  adapted  from  the  Cornelius 
Ryan  novel  about  the  D-Day  Normandy 
invasion,  starring  William  Holden,  Henry 
Fonda,  Robert  Mitchum,  Richard  Todd, 
Red  Buttons,  Curt  Jurgens,  Peter  Lawford, 
Robert  Wagner,  Steve  Forrest,  Eddie  Al- 
bert, Jeffrey  Hunter,  Ray  Danton,  Daniel 
Gelin,  Paul  Anka,  Fabian,  Tommy  Sands, 
Francoise  Rosay  and  Irina  Demich;  “The 
Lion,”  being  filmed  in  Africa  by  Jack  Car- 
diff, based  on  Joseph  Kessel’s  novel,  star- 
ring William  Holden,  Trevor  Howard, 
Capucine  and  Pamela  Franklin,  who  is  also 
featured  in  “The  Innocents,”  plus  Joseph 
L.  Mankiewicz’  “Cleopatra,”  in  Todd-AO, 
with  Elizabeth  Taylor  in  the  title  role,  and 
Richard  Burton,  Rex  Harrison  and  Roddy 
McDowall. 

Currently  filming  in  the  U.S.  are  “State 
Fair,”  from  the  Rodgers  and  Hammerstein 
film  musical,  starring  Pat  Boone,  Bobby 
Darin,  Alice  Faye,  Tom  Ewell  and  Ann- 
Margret,  and  Jerry  Wald’s  production  of 
“Hemingway’s  Young  Man,”  starring  Paul 
Newman,  Susan  Strasberg,  Richard  Bey- 
mer, Eli  Wallach,  Diane  Baker,  Dan  Dailey, 
Ricardo  Montalban,  Jessica  Tandy  and 
Arthur  Kennedy. 

Norris  and  Peter  Levathes,  vice-presi- 
dent in  charge  of  production,  viewed  nashes 
of  four  of  the  currently  filming  20th-Fox 
pictures  on  the  west  coast  Wednesday  (1) 
before  Norris  left  for  Salt  Lake  City  where 
the  third  regional  sales  conference  was 
held  at  the  Utah  Hotel,  starting  Friday  (3) . 

Others  attending  the  Salt  Lake  City 
meet  included:  Kenneth  O.  Lloyd,  Salt 
Lake  City;  Charles  F.  Powers,  Portland; 
Charles  Mike  Powers  jr.,  Seattle;  Reville 
Kniffin,  San  Francisco;  Morris  Sudmin, 
Los  Angeles;  Mark  Sheridan  jr.,  Denver; 
Joseph  Neger,  Kansas  City,  and  Dawson 
Exley,  Vancouver,  B.C.  Norris  outlined  the 
20th  Century-Fox  sales  policy  and  distribu- 
tion plans  for  the  1962  product. 

Robert  L.  Wright  Returns 
To  Antitrust  Division 

ELDORA,  IOWA — Robert  L.  Wright,  who 
prosecuted  the  film  companies  in  the 
Paramount  case,  has  been  reappointed  to 
the  Department  of  Justice  staff  and  again 
will  take  over  motion  picture  industry 
affairs  for  the  Department,  it  was  revealed 
in  a bulletin  issued  by  Allied  Independent 
Theatre  Owners  of  Iowa,  Nebraska,  South 
Dakota  and  Mid-Central,  an  unaffiliated 
exhibitor  association. 

Wright  resigned  from  the  antitrust  divi- 
sion in  1949  after  11  years  of  government 
service.  He  was  assigned  to  the  Paramount 
case  two  weeks  after  he  became  an  assist- 
ant attorney  general.  In  addition  to  the 
Paramount  case,  he  directed  prosecution  of 
a number  of  large  independent  circuits  for 
antitrust  violations. 

The  AITO  announced  that  “new  and 
startling  black-and-white  evidence  show- 
ing definite  restraint  of  trade  and  the 
illegal  holding  up  of  admission  prices”  will 
be  presented  this  week  to  Judge  Lee  Loev- 
inger,  head  of  the  Justice  Department’s 
antitrust  division. 


BOXOFFICE  : November  6,  1961 


5 


Council  Asks  Des  Moines  Exhibifors 
To  Submit  Self -Censorship  Plan 


DES  MOINES — Motion  picture  exhibi- 
tors and  distributors,  “deeply  concerned 
with  the  possibility  of  censorship  in  Des 
Moines,”  have  been  granted  their  request 
to  submit  a self -regulation  plan  to  the  city 
council. 

At  the  October  30  council  session.  Mayor 
Reinhold  Carlson  asked  an  attorney  for 
the  local  film  industry  to  present  the  plan 
November  13. 

Earlier,  the  city  governing  body  had 
ordered  its  legal  department  to  draw  up  a 
proposed  ordinance  which  would  have  set 
up  a citizens’  movie  inspection  board  and 
given  the  council  power  to  revoke  licenses 
of  theatres  showing  indecent  films  or  using 
objectionable  film  advertising.  No  date  had 
been  set  for  acting  on  that  proposed  ordi- 
nance, but  it  was  apparent  the  council  now 
would  await  the  industry’s  self -regulation 
plan. 

Sherwin  J.  Markman,  attorney  who  came 
before  the  council  to  represent  all  theatre- 
men  in  metropolitan  Des  Moines,  pointed 
out  that  the  city  for  many  years  has  had 
an  ordinance  prohibiting  “obscene,  vulgar 
or  immoral  theatrical  performances.” 

“Nobody  is  in  favor  of  obscenity,”  Mark- 
man  said,  “and  should  a film  like  this  be 
shown,  prosecution  should  be  instituted.” 
The  inspection  board,  as  proposed  by  the 
council,  would  require  citizens  “to  engage 
in  censorship  without  the  protection  of  the 
court,”  he  added. 

“Regulation  by  ordinance  should  be  at- 
tempted only  in  the  event  that  all  else 
fails,”  Markman  told  the  council  members. 

In  expressing  the  industry’s  “deep  con- 
cern with  the  possibility  of  censorship,”  the 
attorney  said  “Des  Moines  has  never  had 
anything  like  this  and  we’re  concerned 
that  it  not  start  now.” 

Prior  to  the  council  meeting.  Governor 
Norman  Erbe  had  suggested  voluntary  con- 
trol of  films  by  distributors  as  the  first  step 
m any  attempt  to  curb  objectionable  films. 

In  a previous  council  discussion  on  films 
being  shown  in  the  Des  Moines  area,  it 
was  noted  that  any  city  regulatory  measure 
would  apply  only  to  theatres  within  the 
corporate  limits  and  would  not  reach  out- 
lying exhibitors,  including  several  drive- 
ins.  For  this  reason,  it  had  been  suggested 
that  Governor  Erbe  and  state  officials  be 
asked  to  cooperate  in  any  law  enforce- 
ment. 


Columbia  Will  Retain 
'Five  Finger'  Title 

NEW  YORK — Frederick  Brisson,  pro- 
ducer of  both  the  Broadway  play,  “Five 
Finger  Exercise”  and  the  motion  picture 
version,  has  won  out  in  his  protest  over 
Columbia  Pictures’  change  of  title  of  the 
film  to  “Five  Kinds  of  Love.” 

Columbia  has  now  decided  to  retain  the 
original  title,  according  to  Paul  N.  Lazarus 
jr.,  vice-president,  who  said  the  company 
also  listened  to  the  protests  of  Rosalind 
Russell  ^Mrs.  Brisson),  who  stars  in  the 
film  version;  Jack  Hawkins,  Maximilian 
Schell  and  Richard  Beymer,  who  are  co- 
starred,  and  director  Daniel  Mann. 

Columbia  will  also  release  Brisson’s  next 
based  on  a Broadway  stage  hit,  “Under  the 
Yum-Yum  Tree,”  Lazarus  pointed  out. 


Embassy  Sues  Kas.  Censors 
Over  'Two  Women'  Ban 

KANSAS  CITY,  KAS.— Embassy  Pic- 
tures of  New  York  has  filed  suit  in  Wyan- 
dotte County  district  court  seeking  to  com- 
pel the  Kansas  board  of  review  to  grant 
a certificate  of  approval  for  the  showing 
of  “Two  Women”  in  Kansas.  The  suit  was 
filed  by  Harold  H.  Harding  and  Charles 
W.  Lowder,  local  attorneys,  in  behalf  of 
Embassy,  the  releasing  organization. 

As  an  alternative  to  the  issuance  of  a 
certificate  of  approval,  the  petition  asks 
that  the  state  law  under  which  the  board 
of  review  derives  its  powers  be  declared 
unconstitutional  on  the  grounds  of  invalid 
prior  restriction  of  freedom  of  expression. 

Embassy  learned  from  Mrs.  Kitty  Mc- 
Mahon, board  chairman,  in  a communica- 
tion August  29  that  the  board  had  de- 
clined to  approve  the  film  on  the  basis 
of  a scene  which  details  the  mental  and 
physical  anguish  of  a mother  who  has  just 
witnessed  the  killing  of  her  baby  by 
soldiers.  In  context,  the  petition  states, 
the  episode  is  neither  obscene  nor  im- 
moral. 

The  board  again  viewed  the  picture 
Monday,  October  23,  and  reaffirmed  its 
decision  that  the  sequence  in  question  must 
be  deleted  before  a certificate  of  approval 
would  be  issued.  The  legal  action  followed. 


Nationwide  Distribution 
Set  for  Catholic  Films 

NEWARK,  N.J. — An  agency  to  distribute 
Catholic  films  throughout  the  United 
States  has  been  set  up  here  under  patron- 
age of  Archbishop  Thomas  A.  Boland  of 
this  city.  Operation  will  start  this  month 
with  distribution  in  three  chain  theatres 
in  this  area,  of  the  prize-winning  “St.  Maria 
Goretti.”  The  National  Catholic  Films  Pro- 
duction, at  300  Broadway,  is  an  arm  of  the 
Audio-Visual  Library  of  the  Newark  arch- 
diocese. 

Father  John  A.  McAdam  is  the  library 
director.  Michael  Halm,  national  field  di- 
rector of  the  news  agency,  is  training  field 
representatives  in  distribution  and  pro- 
motion. The  policy  will  be  to  show  the 
films  in  regular  theatres  except  those 
which  present  films  condemned  by  the  Na- 
tional Legion  of  Decency. 

“St.  Maria  Goretti”  is  to  be  shown  in 
Philadelphia,  New  England,  Chicago  and 
Cleveland  after  a six-week  run  here,  and 
later  will  be  released  nationally.  Filmed  in 
English  in  Rome,  the  production  has  won 
six  international  awards  including  the 
Vatican’s  gold  medal  and  the  grand  prize 
of  the  Venice  Film  Festival. 


'Absent-Minded  Professor'  Sequel 

HOLLYWOOD— Walt  Disney  has  set 
“Son  of  Flubber,”  a sequel  to  “The  Absent- 
Minded  Professor,”  as  his  next  feature, 
slated  to  go  before  the  cameras  in  January. 
Bill  Walsh  has  been  assigned  producer’s 
chores  on  the  projected  film  which  will 
star  Fred  MacMurray.  The  director  is  not 
set. 


Allied  Requests  Members 
To  Mail  Awards  Ballots 

DETROIT — An  open  and  urgent  invita- 
tion to  all  members  of  Allied  States  na- 
tionally to  participate  in  selecting  “the 
outstanding  individuals  who  have  con- 
tributed most  to  the  motion  picture  in- 
dustry during  the  year”  was  released  Fri- 
day (3)  by  Ben  Marcus,  convention  chair- 
man as  well  as  chairman  of  the  board. 

The  winners  will  be  honored  at  the  tradi- 
tional Allied  Awards  Banquet  on  December 
7 in  the  Eden  Roc  Hotel,  Miami  Beach. 
Marcus  stressed  that  the  ballots  being  sent 
to  each  Allied  member  with  his  announce- 
ment, must  be  returned  to  the  National 
Allied  office  in  Detroit  by  November  10  to 
be  included  in  the  formal  tabulation. 

Ballots  provide  for  three  votes,  in 
sequence  of  preference,  for  actors,  ac- 
tresses, new  personalities — male  and  female 
separately,  showman  and  industry  man, 
and  producer  and  director. 

Previous  Allied  awards  in  the  past  two 
years  were  received  in  person  by,  among 
others.  Rock  Hudson,  Lana  Turner,  Tony 
Curtis,  Maureen  O’Hara,  Walter  Mirisch, 
and  Otto  Preminger. 


'Miracles'  Set  for  COMPO 
Plan  in  Cincinnati  Area 

CINCINNATI — “Pocketful  of  Miracles” 
has  been  selected  as  the  first  picture  to  be 
merchandised  in  the  Cincinnati  exchange 
territory  under  the  so-called  COMPO  plan, 
starting  December  27. 

Jack  Haynes  of  the  Shor  circuit,  chair- 
man of  the  Central  Exhibitors’  Committee, 
said  that  a total  of  83  situations  in  three 
zones  were  eligible  to  participate  in  the 
promotion  of  the  United  Artists-Frank 
Capra  production. 

Among  the  circuits  joining  in  the  ven- 
ture will  be  the  Chakeres,  Shor,  Schine, 
Shea,  Northio,  Sam  Isaac,  Davidson,  Yas- 
senoff,  Aaron  and  a large  number  of  in- 
dependent exhibitors. 

“Pocketful  of  Miracles”  will  be  followed 
in  mid-January  by  20th  Century-Fox’s 
“Bachelor  Flat.”  Also  under  consideration 
by  the  committee  are  MGM’s  “Colossus  of 
Rhodes”  and  Columbia’s  “Sail  a Crooked 
Ship.” 

The  COMPO  plan  here  will  cover  parts  of 
Ohio,  West  Virginia  and  Kentucky. 


UA  Retitles  Wisdom  Film 

NEW  YORK  — United  Artists  has 
changed  the  American  release  title  of  Nor- 
man Wisdom’s  picture,  “Girl  on  the  Boat,” 
to  “Lady  for  a Knight.”  Wisdom,  who 
starred  in  UA’s  previous  British  release, 
“There  Was  a Crooked  Man,”  is  supported 
in  “Lady  for  a Knight”  by  Millicent  Mar- 
tin and  Athene  Seyler. 


Nathan  Goldens  Sail  to  Paris 
WASHINGTON— Nathan  D.  Golden,  di- 
rector, Scientific,  Photographic  and  Busi- 
ness Equipment  Division,  U.  S.  Department 
of  Commerce,  Washington,  D.  C.,  and  Mrs. 
Golden  sailed  on  the  Queen  Elizabeth  on 
November  1 for  a vacation  and  to  attend 
the  International  Photographic  Show  in 
Paris,  November  9-20.  They  will  return 
on  November  29. 


6 


BOXOFFICE  ::  November  6,  1961 


IN  THE  HISTORY  OF  MOTION  PIOTURES 


1961 

World  Premiere 

NEW  YORK  CITY  rivoli  theatre 


BOSTON 


PHILADELPHI 

\in  f>m 

WASHINGTON.  D.C. 

MIAMI  BEACH  smer 
Dece^ 

LOS  ANGELES  GRAUMAI 

herember 

SAN  FRANCISCO  UNITE 

[fecemhrr  i5 


In  Febniar>'  WRST  >ir>F? 
win  op»*n  in  the  fullnwin^  rir 

ATLANTA  * BALTIMORE 
CINCINNATI  • DETROIT 
MINNEAPOLIS  • MONTREAL 
PITTSBURGH  • TORONTO 


MIRISCH  PICTURES  PRESENTS 


“WEST  SIDE  STORY” 


ROBERT  WISE 

PRODUCTION 


STARRING 


NATALIE  WOOD 


RICHARD  BEYMER 
RUSSTAMBLYN 
RITA  MORENO 
GEORGE  CHAKIRIS 

DIRECTED  BY 

ROBERT  WISE  AND  JEROME  ROBBINS 

SCREENPLAY  BY 

ERNEST  LEHMAN 

ASSOCIATE  PRODUCER 

SAUL  CHAPLIN 

CHOREOGRAPHY  BY 

JEROME  ROBBINS 

MUSIC  BY 

LEONARD  BERNSTEIN 

LYRICS  BY 

STEPHEN  SONDHEIM 

BASED  UPON  THE  STAGE  PLAY  PRODUCED  BY 

ROBERT  E.  GRIFFITH  and  HAROLD  S.  PRINCE 

BOOK  BY 

ARTHUR  LAURENTS 

PLAY  CONCEIVED,  DIRECTED  AND  CHOREOGRAPHED  BY 

JEROME  ROBBINS 

FILM  PRODUCTION  DESIGNED  BY  BORIS  LEVEN 
MUSIC  CONDUCTED  BY  JOHNNY  GREEN 
FILMED  IN  PANAVISION»70/ TECHNICOLOR® 

PRESENTED  BY  MIRISCH  PICTURES.  INC. 

IN  ASSOCIATION  WITH  SEVEN  ARTS  PRODUCTIONS.  INC. 


New  'Dimension  System 
Arc  120,  to  Be  Marketed 


Russian  Three-Panel 
Films  to  Be  Offered 

NEW  YORK — American  rights  to  the 
Soviet  film  industry’s  Kino-Panorama 
three-panel  pictures  and  the  projection 
equipment  have  been  acquired  by  MJP 
Enterprises,  Inc.,  under  the  auspices  of  the 
Cultural  Exchange  program. 

J.  Jay  Frankel,  head  of  MJP,  said  the 
Kino-Panorama  equipment  was  fully  com- 
patible with  the  Cinerama  and  Cinemiracle 
processes  and  included  12-channel  stereo- 
phonic sound.  The  first  of  four  films  pro- 
duced in  the  process  will  be  released  in 
this  country  early  in  1962  and  will  open 
simultaneously  in  five  major  cities.  The 
first,  “This  Is  Russia,”  has  the  Russian 
circuit,  the  Troika  races,  a race  of  the  Cos- 
sacks, the  Moiseyev  Dancers  and  the  Bol- 
shoi Ballet  among  its  attractions. 

Frankel  said  he  expected  delivery  of 
20  sets  of  the  newly  designed  projection 
equipment  in  February.  In  exchange  for 
Kino-Panorama  being  shown  in  this  coun- 
try, the  Russians  have  agreed  to  show  an 
undisclosed  number  of  American  films  of 
mutual  choice  in  Russia,  Frankel  said. 

A.  N.  Davydov,  president  of  Soviet  Ex- 
port Films,  said  that  the  Russians  were 
planning  three  multimillion  dollar  inter- 
national features  with  international  stars 
to  be  produced  in  the  process  by  licensees, 
among  them  being  Dino  De  Laurentiis  of 
Italy,  a French  company  and  Frankel  in 
the  United  States. 

Except  for  earlier  experimental  versions, 
“This  Is  Russia”  will  be  the  first  picture 
in  Kino-Panorama  to  be  shown  in  this 
country.  New  developments,  however,  have 
improved  the  process  which  has  no  similar- 
ity to  the  original  version,  Frankel  said. 
Frankel  concluded  negotiations  with  the 
Russians  during  their  visit  to  Los  Angeles 
as  guests  of  Eric  Johnston,  president  of  the 
Motion  Picture  Ass’n  of  America.  He  now 
is  negotiating  with  theatres  in  American 
cities  for  showings. 


Levine's  Embassy  Acquires 
Two  Early  Bergman  Films 

NEW  YORK — Joseph  E.  Levine’s  Em- 
bassy Pictures  has  acquired  two  early  pic- 
tures made  by  Sweden’s  Ingmar  Bergman, 
“Prison”  and  “Music  in  the  Dark,”  for 
United  States  distribution.  All  of  Berg- 
man’s recent  pictures,  including  ‘“rhe  Vir- 
gin Spring”  and  his  latest,  “The  Devil’s 
Eye,”  are  being  distributed  in  the  U.  S. 
by  Janus  Films. 

Distribution  rights  to  “Prison,”  written 
and  directed  by  Bergman  with  Birger 
Malmsten  and  Doris  Svedlund  featured, 
and  “Music  in  the  Dark,”  directed  by 
Bergman  from  a novel  by  Dagmar  Edqvist, 
with  Mai  Zetterling  and  Malmsten  starred, 
were  acquired  from  Archer  King,  who  im- 
ported them  to  the  U.  S. 

Both  will  have  English  titles  and  will  be 
nationally  released  early  in  1962.  Embassy’s 
lineup  of  foreign  releases  now  includes 
“No  Love  for  Johnnie,”  British  film  star- 
ring Peter  Finch,  and  three  Italian-made 
pictures,  “Two  Women,”  currently  in  re- 
lease, “II  Bell’  Antonio”  and  the  upcom- 
ing “Boccaccio  70,”  the  De  Sica-Fellini- 
Visconti  production  starring  Sophia  Loren, 
Anita  Ekberg  and  Romy  Schneider. 


AMPA  AWARD  TO  SKOURAS— 
Spyros  P.  Skouras,  right,  2Cth  Cen- 
tury-Fox president,  is  shown  accepting 
an  award  for  “outstanding  service  to 
the  motion  picture  industry,”  during 
the  recent  awards  luncheon  of  the 
Associated  Motion  Picture  Advertisers 
in  New  York,  from  Arthur  L.  Mayer, 
independent  film  distributor,  who 
served  as  toastmaster.  Looking  on  is 
Albert  Floersheimer,  Ampa  president. 


Schneider  Sees  Healthy 
Quarter  for  Columbia 

NEW  YORK  — Preliminary  unaudited 
figures  indicate  a “substantial”  profit  for 
Columbia  Pictures  for  the  first  quarter  of 
the  new  fiscal  year  ended  September  30, 
according  to  A.  Schneider,  president,  who 
said  the  favorable  trend  would  be  con- 
tinued through  the  second  quarter  ending 
December  30. 

For  the  year  ended  July  1,  1961,  con- 
solidated earnings  amounted  to  $212,000, 
compared  with  $2,107,000  the  previous  year. 

Schneider  said  his  optimism  for  the  first 
quarter  and  for  the  second  quarter  was 
based  on  the  results  reflected  from  the  re- 
lease of  “The  Guns  of  Navarone”  and 
other  pictures,  as  well  as  favorable  results 
from  its  interest  in  Screen  Gems,  its 
television  subsidiary. 

The  results  for  the  year  ended  July  1 
included  a profit  of  $1,617,000  from  the 
sale  of  undeveloped  land  on  the  west  coast 
not  used  for  production  purposes.  There 
was  a similar  profit  of  $202,000  for  the 
year  ended  June  25,  1960. 

Schneider  said  that  for  the  year  ended 
last  July  1,  the  company  had  reduced  its 
inventory  and  thereby  reduced  earnings 
by  $3,000,000  to  conform  values  to  current 
market  conditions.  A similar  reduction  in 
earnings  in  the  amount  of  $1,000,000  was 
made  the  previous  year. 


Form  New  Company 

NEW  YORK — A new  company,  under  the 
name  of  Take  Seven  Productions,  has  been 
formed  here  for  the  production  of  low- 
budget  pictures.  The  first  will  be  “Begin- 
ning Now.” 


NEW  YORK — Described  as  a “new  di- 
mension in  motion  pictures,”  a system 
known  as  Arc  120  will  be  placed  on  the 
market  shortly  and,  it  was  learned,  a fea- 
ture will  be  shot  in  the  process,  although 
the  necessary  lens  can  be  attached  to  any 
35mm  projector. 

A demonstration  of  the  process  was  of- 
fered at  the  Bellevue  Theatre  in  Mont- 
clair, N.  J.,  recently  on  a 50-foot  screen 
with  a 12-foot  curve,  giving  the  effect  of 
a Cinerama,  Cinemiracle  or  Todd-AO  pres- 
entation. According  to  the  backers  of  the 
system.  Arc  120  can  project  pictures  filmed 
by  one  camera  and  employing  standard 
techniques,  or  in  the  above  processes  plus 
Technirama  and  VistaVision,  after  a print 
of  the  original  negative  has  been  made  into 
the  Arc  120  process.  The  cost  of  this  con- 
version is  said  to  be  approximately  the 
same  as  that  of  printing  a standard  35mm 
print. 

Abe  Margolies,  one  of  the  financial  back- 
ers and  an  owner  of  the  New  Yorker  Ho- 
tel here,  told  Boxoffice  that  his  group  and 
a film  company  contemplated  a coproduc- 
tion of  a picture  in  the  process,  although 
he  did  not  identify  the  possible  associates. 
Closely  associated  with  him  in  Arc  120  is 
William  Morris  jr.,  son  of  the  late  founder 
of  the  talent  agency  bearing  his  name. 

The  lens,  one  on  each  projector,  pro- 
jects the  film  perpendicularly,  the  joining 
point  of  the  film  remaining  invisible.  The 
intensity  of  the  light  where  the  images 
meet  is  reduced  by  an  electronic  choke, 
with  the  result  that  there  is  absolute  il- 
lumination, no  distortion  and  a feeling 
of  audience  participation,  according  to  the 
sponsors.  The  total  cost  of  installation,  in- 
cluding two  lenses  and  a deep-curved 
screen,  is  said  to  be  less  than  $5,000.  It  is 
claimed  that  the  complete  installation  can 
be  accomplished  in  less  than  six  hours. 

The  lenses  are  made  in  different  focal- 
lengths  to  fill  any  size  screen  at  any  dis- 
tance of  projection  and  are  manufactured 
by  Zeiss  Ikon. 

According  to  Margolies,  a producer  can 
shoot  a 35mm  picture  on  the  lowest  of 
budgets  and  have  the  advantage  of  showing 
it  in  a widescreen  medium. 

Arc  120  has  been  tested  in  Blackpool, 
England;  the  International  Film  Festival, 
Argentina:  Metropolitan  Theatre,  Buenos 
Aires,  and  the  Academy  Theatre  and 
Grauman’s  Chinese  in  Hollywood.  A 
special  award  was  bestowed  on  the  Arc  120 
at  the  Argentina  festival  for  its  “outstand- 
ing contribution  to  the  film  industry.” 


Moses  on  'West  Side  Story' 

NEW  YORK  — Charles  A.  “Chuck” 
Moses,  who  has  been  working  as  publicity 
director  for  Frank  Sinatra’s  Essex  produc- 
tions, “Sergeants  3”  and  “X-15”  at  the 
Rogers  & Cowan  office,  has  been  named 
southwest  publicity  coordinator  by  Mirisch 
Pictures  for  roadshow  engagements  of 
“West  Side  Story.”  He  will  work  with 
United  Artists  field  I’epresentatives  in  the 
promotion  of  the  musical  drama  for  its 
two-a-day  runs. 


BOXOFFICE  : ; November  6.  1961 


13 


TO  A Urges  Exhibitors  to  Write  for  Kits 
To  Help  Build  New  Screen  Talent 


NEW  YORK — Exhibitor  participation  in 
building  new  stars  is  being  pushed  by  The- 
atre Owners  of  America  as  the  kickoff 
liaison  between  the  exhibitor  organization 
and  the  Ass'n  of  Motion  Picture  Producers. 
The  initial  effort  was  made  at  the  recent 
TOA  convention  in  New  Orleans  where 
nine  upcoming  personalities  were  intro- 
duced to  the  delegates  who,  in  turn,  were 
urged  to  give  the  players  a buildup  on  the 
local  level. 

Kits  are  available  through  the  AMPP 
and  TOA  is  asking  all  exhibitors  to  write 
for  them.  The  kits  contain  biographical 
material  on  the  players,  stills  from  their 
pictures  and  other  background  data  which, 
TOA  hopes,  will  be  utilized  by  exhibitors 
by  planting  stories  with  their  local  news- 
papers and  radio  and  television  outlets. 

When  the  publicizing  of  the  nine  play- 
ers is  well  along,  a new  group  of  young 
stars  will  be  selected  for  ballyhooing  by 
the  producers  and  the  exhibitors.  Exhi- 
bitor cooperation  on  the  project  is  regarded 
as  proof  of  sincerity  in  wanting  to  create 
new  talent. 

Hundreds  of  application  cards  for  kits 
were  signed  at  the  convention  but  both 
the  AMPP  and  TOA  are  hopeful  that  many 
more  will  be  requested.  The  kits  may  be 
obtained  by  writing  Duke  Wales  at  the 
AMPP,  8480  Beverly  Blvd.,  Los  Angeles 
48,  Calif. 

New  players  getting  the  cm’rent  build- 
up are  Stella  Stevens  and  Darlene  Tomp- 
kins, Paramount;  Peter  Brown  and  Made- 
lyne  Rhue,  Warner  Bros.;  Joyce  Taylor, 
MGM;  Karen  Balkin,  Mirisch-UA;  Ken- 
dall Scott  and  Pat  Wayne,  20th-Fox,  and 
Annette,  Walt  Disney. 


Babb  Sets  Up  National 
Distribution  Network 

HOLLYWOOD — Kroger  Babb  has  estab- 
lished a national  film  distribution  com- 
pany, to  be  operated  as  KBA  Attractions 
and/or  Kroger  Babb  & Associates.  As- 
sociates have  been  named  for  26  territories 
and  personnel  for  four  additional  areas 
is  to  be  named  shortly. 

Handling  product  for  the  company  in  the 
various  territories  will  be:  Los  Angeles  and 
San  Francisco,  Pat  Patterson;  Seattle  and 
Portland,  George  R.  Borden;  Denver,  Joe 
Emerson;  Salt  Lake  City,  Fred  Palosky; 
Minneapolis,  Des  Moines  and  Omaha, 
Abbott  Swartz;  Milwaukee,  Chicago,  St. 
Louis,  Indianapolis  and  Kansas  City,  Irwin 
Joseph;  Dallas  and  Oklahoma  City,  Alfred 
Sack;  New  Orleans,  Don  Kay. 

Pittsburgh,  Milton  Brauman;  Atlanta 
and  Jacksonville,  Walter  Morris  and  Sam 
Davis;  Philadelphia  and  Washington,  D.C., 
Jack  Jaslow;  Boston  and  New  Haven,  Ellis 
Gordon;  Detroit,  Lloyd  A.  Turel,  and 
Memphis,  Charles  Arendall. 

Associates  in  New  York,  Charlotte,  Cin- 
cinnati and  Cleveland  will  be  set  within  a 
short  time,  Babb  said.  KBA  has  been 
handling  “Kipling’s  Women”  this  year  and 
expects  to  have  two  or  three  new  releases 
in  1962.  He  al.so  is  considering  producing 
a sequel  to  his  “Mom  and  Dad,”  which  was 
a successful  production  in  the  mid-1940s. 


AB-Paramount  Shows 
Record  9-Mos.  Profit 

NEW  YORK — American  Broadcasting- 
Paramount  Theatres  reports  an  estimated 
net  operating  profit  of  $7,580,000  for  the 
first  nine  months  of  1961,  a record  high, 
according  to  Leonard  H.  Goldenson,  presi- 
dent. The  nine-month  figure  compares 
with  $7,522,000  for  the  like  period  in  1960. 
The  1961  figure  is  equal  to  $1.78  per  share, 
compared  with  $1.76  per  share  in  the  1960 
period. 

Net  profits,  including  capital  gains,  rose 
to  $13,758,000,  or  $3.24  a share,  from 
$8,873,000,  or  $2.08  a share,  last  year. 

For  the  third  quarter  of  1961,  estimated 
net  operating  profits  were  $1,886,000,  or 

44  cents  a share,  compared  with  $1,869,000, 
or  43  cents  a share,  last  year.  Net  profits, 
including  capital  gains,  were  $1,915,000,  or 

45  cents  a share,  compared  with  $1,892,000, 
or  44  cents  a share,  in  1960. 

The  AB-PT  theatre  business  for  the 
first  nine  months  of  1961  ran  ahead  of 
the  like  1960  period,  Goldenson  said,  al- 
though the  third  quarter  results  were 
not  up  to  those  of  the  comparable  quar- 
ter in  1960,  reflecting  the  fewer  number 
of  quality  pictures  available  during  the 
past  three  months. 

Form  Berkeley  Films,  Inc.; 
London  Unit  Is  Opened 

HOLLYWOOD — The  formation  of  Berke- 
ley Films,  Inc.  to  finance  and  produce 
motion  picture  features  has  been  an- 
nounced by  producer  Leonard  Kay,  presi- 
dent of  the  company.  Aaron  Appleby  has 
been  named  vice-president  and  Harold  H. 
Newman  secretary-treasurer.  An  affiliate 
office  in  London  will  be  under  the  director- 
ship of  Jack  Lamont,  veteran  filmmaker. 

Key  entered  the  picture  field  two  years 
ago  financing  and  packaging  features, 
while  Lamont  formerly  was  European  rep- 
resentative of  the  Society  of  Independent 
Motion  Pictures  and  prior  to  that  headed 
film  purchasing  for  RKO  Theatres  and  was 
a producer  for  RKO.  He  is  cuirently  an 
independent  producer  with  the  J.  Arthur 
Rank  Organization. 

WB  Releasing  7 Cartoons 
In  3-Month  Period 

NEW  YORK — Warner  Bros,  released  two 
Technicolor  cartoons,  “What’s  My  Lion” 
and  “The  Grey  Hounded  Hare,”  for  Hal- 
loween bookings.  The  company  has  seven 
other  Technicolor  cartoons  on  its  short- 
subject  schedule  for  November,  December 
and  January. 

They  are  “Beep  Prepared,”  “Leghorn 
Swaggled,”  “The  Last  Hungry  Cat,”  “A 
Peck  of  Trouble,”  “Nellie’s  Polly,”  “Wet 
Hare”  and  “Tom-Tom.”  In  addition,  War- 
ner Bros,  is  releasing  four  Worldwide  Ad- 
venture Specials  in  the  same  time  period, 
“Where  the  Trade  Winds  Play,”  “This 
Sporting  World,”  “Emperor’s  Horses”  and 
“Fabulous  Mexico.” 


Smerling  Is  Oflicially 
Off  of  NT&T  Board 

LOS  ANGELES — Sheldon  Smerling  has 
sold  all  his  stock  and  resigned  from  the 
board  of  National  Theatres  & Television, 
it  was  revealed  following  the  regular  board 
meeting  of  NT&T  on  October  26.  To  date, 
no  action  has  been  taken  on  a replace- 
ment, and  the  board  will  remain  12  in 
number,  according  to  current  reports. 

The  resignation  of  Smerling,  who  joined 
NT&T  last  May  as  vice-president  and 
chief  operating  officer  and  subsequently 
amassed  150,000  shares  of  company  stock 
through  acquisition  of  shares  held  by  B. 
Gerald  Cantor  and  Samuel  Firks  plus  open 
market  deals,  doused  widespread  rumors 
that  a proxy  fight  would  highlight  NT&T’s 
annual  stockholders  meeting  next  April. 

Battle  for  control  of  the  company  was 
seen  between  Smerling  and  president  Eu- 
gene Klein  at  the  time  the  former  made 
heavy  stock  purchases,  but  soon  after  his 
large  acquisitions  he  was  replaced  by  Rob- 
ert Selig,  head  of  NT&T’s  Denver  division, 
with  announcement  by  Klein  that  he 
would  continue  only  as  a board  member. 

Since  that  time,  it  was  believed  that 
Smerling  was  contemplating  new  maneuv- 
ers for  control  of  NT&T  through  his  fam- 
ily-owned Smerling  Enterprises,  but  his 
recent  resignation  and  sale  of  stock  to  an 
investment  group  put  an  end  to  fm-ther 
questions  anent  a proxy  battle. 


Regan  Quits  Filmgroup 
As  Distribution  Head 

LOS  ANGELES — Skip  Regan  has  re- 
signed his  post  as  head  of  distribution  for 
the  Filmgroup  in  order  to  devote  more 
time  to  personal  investments  and  enter- 
prises. Regan,  who  has  held  the  post  since 
Roger  Corman  founded  the  company  three 
years  ago,  will  continue  his  association 
with  Filmgroup  as  a sales  consultant  for  an 
indefinite  period.  No  successor  has  been 
appointed. 

Corman,  who  announced  Regan’s  depar- 
ture “with  regret,”  credited  him  with  the 
increased  sales  penetration  of  company 
product  and  progress. 


Frank  Capra,  Glenn  Ford, 
Hope  Lange  Will  Tour 

HOLLYWOOD — Producer  Frank  Capra 
departs  next  week  for  a two-week  tour  of 
the  east  in  connection  with  the  Christmas 
release  of  United  Artists’  “A  Pocketful  of 
Miracles.”  Capra  will  go  to  New  York  first, 
followed  by  Boston,  Philadelphia,  Pitts- 
burgh and  Chicago. 

Glenn  Ford  and  Hope  Lange,  who  costar 
in  the  film,  will  make  a second  tom',  kick- 
ing off  November  27.  The  pair  will  make 
personal  appearances  in  six  cities. 


King  Bros.  Back  in  U.S. 

HOLLYWOOD  — Maurice  and  Frank 
King  have  returned  from  Europe  where 
they  finalized  openings  abroad  of  their 
MGM  release,  “Gorgo”  and  completed 
negotiations  for  European  production  of 
“Captain  Sinbad,”  slated  to  roll  in  January. 
“Sinbad”  will  be  lensed  in  Cinemascope 
and  Technicolor  on  a $2,000,000  budget. 


14 


BOXOFFICE  ::  November  6,  1961 


Buena  Vista  Schedules 
Seven  '62  Releases 

NEW  YORK — Buena  Vista’s  seventh  an- 
niversary year  will  see  the  release  of  seven 
Walt  Disney  features  for  1962,  including 
the  rerelease  of  “Pinocchio,”  this  being  the 
same  number  as  the  seven  new  Disney  fea- 
tures released  during  1961,  starting  with 
the  Christmas-New  Year’s  release  of  “Swiss 
Family  Robinson.” 

The  plans  were  revealed  by  Irving  H. 
Ludwig,  president  and  general  sales  man- 
ager, at  the  close  of  a four-day  national 
sales  convention  at  the  Walt  Disney  Studio 
in  Burbank  attended  by  theatre  executives 
and  branch  managers. 

The  Buena  Vista  Christmas-New  Year’s 
release  this  year  will  be  Disney’s  first  live- 
action  musical,  “Babes  in  Toyland,”  based 
on  the  Victor  Herbert  work,  starring  Ray 
Bolger,  Tommy  Sands,  Annette  and  Ed 
Wynn,  which  will  have  its  first  holiday 
date  at  Radio  City  Music  Hall,  starting  in 
mid-December. 

“Moon  Pilot,”  a farce  about  the  space 
age,  will  be  released  in  the  February-April 
period,  starring  Tom  Tryon,  Brian  Keith 
and  Edmond  O’Brien,  with  Dany  Saval 
featured.  “Pinocchio,”  the  all-cartoon  fea- 
ture first  released  in  1940  by  RKO,  will  be 
rereleased  by  Buena  Vista  for  the  Easter 
holidays. 

“Bon  Voyage,”  Disney’s  Technicolor  ver- 
sion of  the  Joseph  and  Marrijane  Hayes’ 
comic  novel,  starring  Fred  MacMurray, 
Jane  Wyman,  Deborah  Walley,  Michael 
Callan,  Tommy  Kirk  and  Kevin  Corcoran, 
will  be  Buena  Vista’s  June  release  while 
“Big  Red,”  photographed  in  the  Canadian 
wilds  with  Walter  Pidgeon  and  Emile 
Genest  starred,  will  be  released  in  July. 

Buena  Vista’s  September-October  re- 
lease will  be  “The  Legend  of  Lobo,”  a full- 
length  adventure  feature  in  “The  Living 
Desert”  tradition,  while  the  release  for 
Christmas  1962  will  be  “The  Castaways,”  in 
Technicolor,  based  on  Jules  Verne’s  story, 
“Captain  Grant’s  Children,”  starring 
Maurice  Chevalier,  Hayley  Mills  and 
George  Sanders,  now  being  filmed  in  Eng- 
land on  a $5,000,000  budget. 

At  the  meetings  were  BV  treasurer 
Louis  E.  Gaudreau,  eastern  division  man- 
ager James  V.  O’Gara,  western  division 
manager  Jesse  Chinich,  and  advertising 
and  publicity  director  Charles  Levy. 

Others  were  Howard  Hein,  Bob  Dorf- 
man,  Leo  Greenfield,  John  Boone,  Frank 
Petraglia,  Emmet  Cahsman,  Gil  Pearlman, 
Joseph  Laub,  Charles  Raffaniello,  John 
Durkin,  Mike  Hertz,  Mike  Poller,  John 
Powers,  Anthony  Farinacci,  Vito  Sperti 
and  Jack  de  Waal. 


Two  Features  Announced 
For  Sutton  Release 

LOS  ANGELES — Budd  Rogers,  president 
of  Sutton  Pictures  Corp.,  has  announced 
that  his  company  will  release  “Wild  Har- 
vest” and  “Out  of  the  Tiger’s  Mouth.” 

“Harvest”  was  produced  by  Aubrey 
Schenck  and  directed  by  Jerry  Baerwitz 
from  an  adaptation  by  Sid  Harris  of 
Stephen  Longstreet’s  novel.  “Tiger’s 
Mouth,”  shot  in  Hong  Kong,  was  partially 
financed  by  Sutton  and  is  from  an  original 
screenplay  by  Wesley  Ruggles  jr.  and  Tim 
Whelan  jr. 


Hoosier  Promotion  Plan 
Test  in  70  Theatres 


INDIANAPOLIS — The  “Hoosier  Plan,” 
organized  with  the  enthusiastic  approval 
and  cooperation  of  Indiana  exhibitors  and 
distributors  alike,  is  getting  its  first 
thorough  testing  during  the  Nov.  1-20 
period  as  Columbia’s  “The  Devil  at  4 
O’clock”  is  shown  in  70  theatres  through- 
out the  state,  backed  by  a $20,000  adver- 
tising and  promotion  campaign  financed 
by  all  of  these  theatres. 

The  plan,  described  by  its  organizers  as 
a new  concept  in  the  exhibiting  and 
merchandising  of  motion  pictures,  provides 
for  simultaneous  showing  in  theatres 
throughout  Indiana  of  a film  selected  and 
approved  by  a representative  group  of  mo- 
tion picture  theatre  owners  and  managers, 
thus  enabling  citizens  of  the  smallest  com- 
munities in  the  state  to  see  an  outstand- 
ing motion  picture  at  the  same  time  it  is 
being  shown  in  Los  Angeles,  Chicago  and 
New  York. 

To  increase  effectiveness  of  the  above 
plan,  hundreds  of  man  hours  are  being 
put  in  by  theatre  owners  and  managers 
working  in  their  home  communities  to 
promote  the  plan  with  their  local  mer- 
chants and  advertising  media  to  make  the 
saturation  complete  in  every  corner  of  the 
state. 

A seal  has  been  approved  by  the  spon- 
soring group  for  the  purpose  of  identify- 
ing the  films  selected  to  be  shown  under 


INDIANA  STATE  WIDE  PREMIERE 


\c^  ENJOY  YOUR  ENTERTAINMENT 
■ //,.  AT  YOUR  FAVORITE  THEATER 


^4, 


PICTURE  THEMt^- 


# 


this  plan.  This  seal  will  be  used  only  on 
films  handled  in  this  manner  and  it  will 
be  “a  guarantee  of  the  finest  in  motion 
picture  family  entertainment.” 

The  group  appointed  by  the  exhibitors 
to  screen  films  for  the  program  is  com- 
posed of  Rex  Carr,  buyer  for  Y&W  Thea- 
tres, Pete  Panagos,  Alliance  Theatres,  and 
Robert  V.  Jones,  president  of  Affiliated 
Theatres. 

“We  envision  future  use  of  this  type 
campaign,  with  some  improvements  on 
possibly  ten  pictures  a year  from  various 
distributing  companies,”  said  Jones.  “The 
Seal  of  Approval  will  only  be  used  on 
such  pictures  that  are  of  outstanding 
quality  suitable  for  family  entertainment.” 

The  bulk  of  the  budget  for  “The  Devil 
at  4 O’clock”  promotion  was  allotted  for 
time  on  seven  area  television  stations 
costing  $3,226,  plus  $200  for  TV  news  list- 
ings. Radio  received  $3,500  of  the  budget, 
$3,000  being  allotted  to  40  stations  which 
broadcast  an  average  of  30  spots  at  $2.50 
each,  and  an  extra  $500  for  local  stations 
use.  Small  town  Indiana  theatres  backed 
the  “Devil”  campaign  with  5,600  inches 
of  advertising  in  their  local  newspapers  at 
an  estimated  $1  per  inch,  while  news- 


paper advertising  in  Indianapolis  alone 
cost  $3,000,  raising  the  state  newspaper  ad- 
vertising budget  to  a total  of  $8,600  for 
“The  Devil  at  4 O’Clock”  promotion. 

Inauguration  of  the  plan  was  preceded 
by  an  exhibitors’  meeting  at  the  Columbia 
Club  here  to  acquaint  the  press,  radio  and 
television  with  details  of  the  initial  satura- 
tion and  long-term  phases  of  the  plan. 
Marc  J.  Wolf,  president  of  Y&W  Thea- 
tres, presided,  and  other  industry  figures 
attending  included  Ervin  Clumb,  general 
manager  of  Greater  Indianapolis  Amuse- 
ment Co.;  M.  L.  Devaney,  Columbia  ex- 
change manager;  Carr  and  Jones. 

William  Castle,  in  town  to  promote  his 
picture,  “Mr.  Sardonicus,”  was  a guest  at 
the  head  table  and  was  most  enthusiastic 
about  the  Hoosier  Plan. 


Astor  Sales  Executives 
On  Nationwide  Tour 

NEW  YORK — All  Astor  sales  executives 
are  participating  in  a nationwide  sales 
program  to  stress  “La  Dolce  Vita”  and 
“Rocco  and  His  Brothers,”  as  well  as  the 
recently  acquired  British  film,  “Peeping 
Tom,”  according  to  George  Josephs,  vice- 
president  in  charge  of  sales. 

On  Wednesday  (1),  Harry  Goldstone, 
general  sales  manager;  Ernie  Sands,  as- 
sistant general  sales  head,  and  Sam  Sig- 
man,  assistant  to  Josephs,  left  on  a two- 
week  tour  to  conduct  sale  meetings  with 
all  of  the  company’s  sub-distributors  and 
exhibitors. 

Goldstone  will  cover  the  southeast, 
south  and  southwest  territory;  Sands  will 
cover  the  midwest  and  Sigman  the  middle 
Atlantic  and  northeastern  states.  Josephs 
plans  to  include  a trip  to  the  west  coast 
early  in  November. 

Parallel  to  Distribute  Film 
Made  by  Walter  Brennan  Jr. 

HOLLYWOOD — James  J.  Cassity,  presi- 
dent, and  Sam  Nathanson,  general  sales 
manager  of  Parallel  Film  Distributors, 
have  completed  a deal  with  Walter  Bren- 
nan jr.  for  their  new  picture,  “Shootout  at 
Big  Sag,”  which  toplines  Walter  Brennan, 
supported  by  Luana  Patten,  Leif  Erickson 
and  Constance  Ford. 

The  film  was  produced  by  Brennan  jr. 
and  Serai  B.  Isaacs,  dii’ected  by  Roger  Kay 
and  written  by  Walt  Colburn.  Release  date 
is  set  for  December  15.  P.F.D.  has  world- 
wide distribution  rights. 


Marchese  Named  Assistant 
To  Milton  Cohen  at  UA 

NEW  YORK— Bill  Marchese  has  been 
appointed  assistant  to  Milton  E.  Cohen, 
national  director  of  roadshow  sales  for 
United  Artists,  by  James  R.  Velde,  vice- 
president  in  charge  of  domestic  sales. 

Marchese  foi’merly  was  sales  and  con- 
tract manager  for  United  Artists’  eastern 
and  Canadian  division.  He  joined  UA  in 
1958  as  assistant  to  Cohen. 


BOXOFFICE  ::  November  6,  1961 


15 


LETTERS 


(Letters  must  be  signed.  Names  withheld  on  request) 


Blames  Hollywood  for  Slump 

Enclosed  you  will  find  an  article*  that 
I agree  with  as  to  the  cause  of  our  box- 
office  depression.  On  several  occasions,  I 
have  voiced  similar  objections  and  you 
have  printed  some  of  them. 

Distribution  and  their  sales  departments 
continue  to  ignore  the  plight  of  the  small 
exhibitors.  I can  assure  you  and  others 
that  the  plight  of  the  independent  ex- 
hibitors is  growing  more  serious  every  day. 

Since  January  1,  1961,  I have  been  in 
more  theatres  over  a wider  area  than  any 
other  individual  interested  in  exhibition. 
Today  the  theatres  in  towns  of  10,000 
population  are  in  the  same  position  the 
theatres  in  towns  of  2,000  were  in  two 
years  ago.  How  long  can  this  last  and 
have  production  and  distribution  stay  in 
business? 

My  travels  this  year  have  taken  me  over 
60,000  miles  from  Iowa  to  Alabama  and 
Mississippi.  As  you  will  note,  I am  now 
in  Arkansas.  The  problem  is  the  same 
everywhere  and  Stewart  has  put  his  finger 
on  the  blame. 

AL  MYRICK 

Lake  Park,  Iowa. 

*(ED.  NOTE:  Following  are  the  lead 
paragraphs  of  the  article  referred  to, 
which  appeared  under  the  byline  of 
Joseph  Finnigan  for  United  Press  In- 
ternational News  Service.  It  was 
headed  “Stewart  Blames  Hollywood  for 
Slump.” 

James  Stewart,  a veteran  of  many  years  in 
Hollywood  and  many  movies,  said  today  "You  can't 
blame  bad  pictures  an  audiences." 

In  recent  years,  moviemakers  have  been  com- 
plaining about  lack  of  attendance  at  picture  houses, 
blaming  the  decline  in  boxoffice  receipts  on  every- 
thing from  television  to  night  baseball.  But  Stewart 
says  much  of  the  responsibility  lies  right  here  in 
Hollywood. 

"I  think  the  best  thing  that  has  happened  was 
Walt  Disney  paying  a dividend,"  he  said.  "And, 
that  dividend  was  on  his  pictures  which  you  could 
take  the  whole  family  to.  That's  how  this  business 
storted  and  we  got  owoy  from  it.  Millions  of  people 
went  to  see  those  pictures." 

Stewart  onalyzed  the  movie  business  and  its 
problems. 

"I've  always  been  optimistic  about  this  business 
and  I still  om,"  he  said.  "There  had  to  be  a change 
because  we  used  to  have  it  all  to  ourselves.  About 
all  the  people  had  to  do  was  go  to  movies  for 
entertainment.  Now  there  are  TV  and  other  activities. 
We  had  to  find  our  niche  in  the  battle  for  people's 
time." 

In  finding  that  niche,  Stewart  said,  movie  pro- 
ducers mode  at  least  one  mistake.  It's  an  error 
that's  beginning  to  haunt  Hollywood. 

"I  still  think  the  one  ploce  we  got  into  triuble 
was  storting  to  make  dirty  pictures,  or  just  making 
films  for  the  big  cities,"  he  said. 

For  that  reason,  Stewart  said,  many  people 
turned  away  from  pictures  and  "the  family  audience 
was  waiting  for  some  place  to  go." 


Showmanship  in  Sound  Presentation 

Many  people  are  saying  that  Hi-Fi 
stereo-sound  quality  in  the  home  is  su- 
perior to  theatre  sound  presentation.  In- 
telligent and  boxofficewise  exhibitors  know 
this  to  be  a fact.  Too  many  exhibitors,  pro- 
ducers and  distributors  attempt  to  camou- 
flage the  issue  by  deliberate  ridicule.  They 
say  the  public  does  not  know  the  differ- 
ence. Containment  can  be  dangerous.  In 
this  case,  it  is  downgrading  America’s  me- 
dium of  entertainment.  If  the  motion  pic- 
ture theatre  is  to  compete  with  the  home, 
the  producers  and  distributors  must  face 
the  issue  realistically  and  provide  multi- 


channel stereo  prints.  Multi-channel  stereo 
projection  equipment  is  available.  Stereo- 
phonic or  Hi-Fi  presentation  is  the  answer. 

To  substantiate  the  justifiable  criticism 
being  focused  on  theatre  sound  presenta- 
tion, actual  references  are  being  made  to 
the  current  release  of  printdown  35mm 
versions  of  70mm  spectacles.  These  35mm 
versions  are  reportedly  being  released  in 
single-channel  optical  sound  only.  The  tre- 
mendous impact  of  stereo  is  completely  lost 
and  the  once  multi-million-dollar  spectacle 
is  now  just  another  picture.  There  is  no 
objection  to  35mm  prints  but  there  is  a de- 
cided objection  to  the  missing  impact  of 
multi-channel  stereo-sound  presentation. 

Window  dressing  with  popcorn  may  be 
pretty,  but  nothing  can  replace  showman- 
ship in  sound  presentation. 

FRANK  E.  CAHILL,  JR. 

Vice-President, 

Century  Projector  Corp., 

New  York,  N,  Y. 


Those  Saturday  Night  Movies  on  TV 

I read  with  interest  the  editorial  “The 
Best  Medium”  which  appeared  in  the  Sep- 
tember 25  issue  of  Boxoffice.  Mr.  Schary, 
of  course,  did  not  make  any  statement  that 
his  pictures  would  remain  in  the  theatre 
where  tfiey  belong  and,  no  doubt,  in  time 
will  find  their  way  to  free  TV  showings, 
such  as  the  new  and  better  Fox  product, 
which  now  is  being  shown  Saturday  nights 
coast-to-coast  by  NBC. 

In  my  opinion,  this  Saturday  night  deal 
is  going  to  cause  movie  theatres  plenty  of 
trouble,  despite  the  commercials  every  ten 
minutes.  Saturday  is  our  prime  time  and, 
while  we  counter  back  with  mention  of  om- 
big  Cinemascope  screens  and  Hi-Fi  sound 
and  all  that,  is  seems  that  folks  are  still 
watching  the  21-inch  screen  plenty. 

I heard  considerable  favorable  comment 
while  at  a local  restaurant  about  the  Sat- 
urday night  offering,  and  also  some  com- 
ment about  the  coming  attractions.  After 
the  picture  ended  here,  NBC  put  on  seven 
or  eight  coming  attraction  trailers  of  what 
was  coming  up,  and  some  of  the  best  mov- 
ies are  planned. 

It  would  be  interesting  to  know  how 
much  Fox  gets  from  NBC  for  these  films, 
and  whether  the  amount  they  get  exceeds 
what  the  theatres  of  the  country  might 
have  paid  out  in  film  rental  for  reissues 
of  the  same  product. 

I believe  we  have  much  concern  about 
these  Saturday  night  showings  of  the 
major  Fox  product.  The  commercials  are 
unfortunate;  they  certainly  put  movies 
more  in  the  category  of  being  just  there 
for  the  purpose  of  selling  something. 

GEORGIA  EXHIBITOR 


As  a Patron  Sees  It 

Not  being  a member  of  your  great  in- 
dustry, the  following  remarks  are  given  as 
a true  “theatre  movie  lover.”  I sincerely 
hope  all  of  you  theatremen  will  take  time 
to  read  this  note.  During  the  past  few 
years  I have  had  the  great  privilege  of 
reading  from  cover-to-cover  your  in- 


dustry’s best-read  paper:  Boxoffice.  In 
recent  issues,  I have  read  the  comments  of 
some  of  you  exhibitors  about  TV.  Now,  I 
would  like  to  join  you  with  my  comments. 

This  last  week,  I became  right  down  sick 
when  I turned  on  the  TV  (the  cursed 
thing)  and  saw  before  my  very  eyes  the 
beautiful  CINEMASCOPE  picture,  “There’s 
No  Business  Like  Show  Business”  blurred 
across  that  minute,  black  and  blue,  wig- 
gling, commercial-infested  screen.  To  think 
that  just  a few  years  before,  I had  seen 
this  marvelous  spectacle  on  the  GIANT, 
wide  theatre  screen  in  blazing  COLOR. 

To  tell  you  the  truth,  I have  been  fussing 
about  the  movies  on  TV  for  years,  but  I 
sincerely  thought  the  product  would  cease 
to  be  unmercifully  eaten  up  by  the  one- 
eyed  monster  when,  for  the  most  part,  all 
that  was  left  were  the  Cinemascope  pro- 
ductions. In  recent  weeks,  this  hope  has 
fallen. 

The  least  that  should  be  done,  before 
TV  gets  its  grimy  claws  on  these  films,  is 
to  have  the  word  “Cinemascope”  blocked 
out.  Refraining  to  do  this  is,  in  my  opinion, 
misleading  and  fraudulent.  I would  like  to 
know  if  there  is  any  legal  action  that  could 
be  taken  on  these  grounds.  We  must  re- 
member that  there  are  a lot  of  people  who 
still  do  not  fully  understand  what  Cinema- 
Scope  is  and,  unless  the  'TV  stations  cut 
the  top  and  bottom  off  of  their  puny 
screens,  you  theatremen  might  as  well  not 
even  advertise  Cinemascope.  I noticed,  on  a 
preview  of  a coming  attraction  (for  these 
films  on  TV),  the  trouble  had  been  taken 
to  block  out  the  word  “Technicolor,”  but 
in  giant  letters  (if  they  can  be  giant  on 
that  thing)  came  that  famous  phrase, 
“Filmed  in  Cinemascope”  at  the  end. 

In  closing,  as  a devoted  theatre  lover,  I 
make  a plea  to  you  to  fight  a little  harder 
. . . save  the  people  from  the  terrible  sit- 
at-home-and-drink-beer  attitude  that  is 
engulfing  them.  I don’t  have  the  answer, 
maybe  you  don’t  either,  but  together  we 
can  FIND  the  answer.  I hope  and  pray 
(and  know)  the  theatre  is  here  to  stay — 
stick  with  it.  Thank  you  very  much  for 
taking  your  time  to  read  this  through. 
We’ll  see  ya  at  the  movies ! ! 

VAN  SUMMERILL 

Ogden,  Utah. 


Canada  Filming  Increases, 
Says  The  Mask'  Producer 

NEW  YORK — Production  of  feature 
films  in  Canada  is  increasing,  according 
to  Julian  Roffman,  who  produced  and  di- 
rected “The  Mask,”  being  distributed  by 
Warner  Bros.,  at  the  International  Film 
Studios  in  Kleinberg,  Ont. 

The  studio  has  been  used  mainly  for 
the  filming  of  shorts,  TV  films  and  com- 
mercials, according  to  Roffman,  but  has 
several  sound  stages.  Earlier,  Roffman 
had  produced  “The  Bloody  Brood,”  starring 
Barbara  Lord  and  Jack  Betts,  at  the  Inter- 
national Studios.  The  picture  is  scheduled 
to  be  released  by  Allied  Artists  but  has 
been  held  up  because  of  several  lines  of 
dialog  praising  war.  However,  the  picture 
has  been  a success  in  England  and  various 
European  countries,  he  said. 

For  the  future,  Roffman  has  two  fea- 
tures lined  up  for  filming  in  Canada,  “You 
Only  Live  Twice”  and  “Execution.”  Roff- 
man is  a former  March  of  Time  director, 
one  of  whose  documentary  pictm-es,  “And 
So  They  Live,”  won  an  Academy  Award. 


16 


BOXOFFICE  ::  November  6,  1961 


Paramount 

PICTURES 

ANNOUNCES 

THE 

WORLO 

PREMIERE 

ON 

NOVEMBER  15th 

in  association 
with  the 
American 
Theatre  Wing 
at  the 

DeMILLE 

THEATRE 

IN 

NEW  YORK 


LAURENCE  HARVEY 


DIRECTED  BY  SCREENPLAY  BY 

Peter  Glenville  • James  Poe  and  Meade  Roberts 


I 


The  Wild  One. 

Can  we  never 
make  love 
without  your 
biting  or 
scratching 
me?” 


i\  Paramount  Release  • 


PANAVisiONiTechnicolop' 


ON  NOVEMBER  21st 


WILL  HAVE 
A LOS  ANGELES 
INVITATIONAL  PREMIERE 
AT  THE  FINE  ARTS. 

IT  WILL  OPEN  CHRISTMAS  WEEK  IN 
PHILADELPHIA, 

ARCADIA  THEATRE  DEC.  27th 

WASHINGTON, 

ONTARIO  THEATRE  DEC.  28th 
CHICAGO, 

ESQUIRE  THEATRE  DEC.  27th 
DALLAS, 

ESQUIRE  THEATRE  DEC.  22nd 


By  IVAN  SPEAR 

List  13  Films  for  Start  in  November; 
A A,  Columbia  Lead  With  3 Each 


Production  schedules  at  the  various  Hol- 
lywood film  factories  maintained  the  more 
or  less  even  pace  noted  in  previous  months 
during  which  the  usual  number  of  films 
slated  to  go  before  the  cameras  varied  be- 
tween 12  and  15.  For  November,  13  photo- 
plays were  listed  on  the  drawing  boards  of 
major  and  independent  studios,  two  less 
than  were  blueprinted  for  October,  but 
four  of  w'hich  are  so-called  holdovers — 
those  features  which  were  mentioned  for 
earlier  starting  dates  but  for  various 
reasons  failed  to  get  off  the  ground. 

Leading  the  production  race  in  largest 
number  of  vehicles  set  to  roll  this  month 
were  Allied  Artists  and  Columbia  with 
three  films  each  ready  to  go.  Paramount, 
20th  Centm-y-Fox  and  independent  out- 
fits followed  with  two  each,  and  Ameri- 
can International  Pictures  came  up  with 
one. 

By  studios,  following  are  the  motion  pic- 
tm'es  slated  for  shooting; 

ALLIED  ARTISTS 

“Reprieve.”  Based  on  the  autobiography 
of  the  same  title  by  John  Resko,  convicted 
murderer  who  became  a nationally  known 
painter  in  Dannemora  prison  after  winning 
a commutation  of  the  death  sentence  only 
minutes  before  he  was  to  have  been  exe- 
cuted. Stars  Ben  Gazzara,  Stuart  Whit- 
man, Eddie  Albert,  Dodie  Stevens,  Sammy 
Davis  jr.  Producer,  Ronald  Lubin.  Director- 
writer,  Millard  Kaufman.  A Kaufman-Lu- 
bin  Production. 

“The  Captain  Must  Die.”  A dramatic 
suspense  thriller  based  on  the  novel  of  the 
same  title  by  Robert  Colby,  the  picture  is 
set  for  lensing  in  New  York.  No  stars  set. 
Producer,  Monroe  Sachson.  Director,  Allen 
Reisner. 

“Turn  in  the  Road.”  A famed  Hollywood 
director,  disillusioned  with  the  maelstrom 
of  picture  making  and  its  artificial  per- 
sonalities, returns  to  his  midwest  home- 
town in  search  of  his  personal  integrity. 
Stars  not  set.  Producer-director,  King 
Vidor. 

AMERICAN  INTERNATIONAL  PICTURES 

“Tales  of  Terror.”  In  color  and  Pana- 
vision,  this  Nicholson-Arkoff  Production 
will  incorporate  a group  of  terror  tales  by 
Edgar  Allan  Poe.  Stars  Vincent  Price,  Basil 
Rathbone,  Peter  Lorre.  Production-director, 
Roger  Corman. 

COLUMBIA 

“The  Great  Sebastians.”  A Haven  Pro- 
ductions film,  it’s  based  on  the  hit  Broad- 
way stage  offering  anent  a husband  and 
wife  mind-reading  team.  Stars  Judy  Hol- 
liday (incomplete).  Producer,  Arthur 
Hoffe.  Director  not  set. 

“Requiem  for  a Heavyweight.”  Based  on 
the  award-winning  Playhouse  90  television 
drama  by  Rod  Serling  about  the  rise  and 
fall  of  a heavyweight  champion.  Stars  An- 


thony Quinn,  Jackie  Gleason,  Mickey 
Rooney,  Julie  Harris.  Producer,  David 
Susskind.  Director,  Ralph  Nelson. 

“Zotz.”  Based  on  the  novel  by  Walter 
Karig,  it  treats  with  the  magic  word, 
zotz,  which,  if  used  properly,  can  control 
the  world.  The  comedy  is  a William  Castle 
Production.  No  stars  set.  Producer-director, 
William  Castle. 

INDEPENDENT 

“Premature  Burial.”  Taken  from  Edgar 
Allan  Poe’s  story  of  the  same  name,  as 
the  title  implies  it’s  a horror  tale,  penned 
for  the  screen  by  Charles  Beaumont.  Stars 
Ray  Milland,  Hazel  Court,  Richard  Ney, 
Heather  Angel.  Producer-director,  Roger 
Corman.  A Roger  Corman  Production. 

“Masque  of  the  Red  Death.”  Based  on 
the  story  wi’itten  by  Edgar  Allan  Poe. 
Lensed  in  widescreen  and  color.  Producer, 
Bernard  Woolner.  A Woolner  Bros.  Pro- 
duction. 

PARAMOUNT 

“A  Girl  Named  Tamiko.”  From  the 
novel  by  Ronald  Kirkbride,  this  romantic 
drama  tells  of  a Eurasian  man  without  a 
country  who  follows  his  heart  when  he 
finds  his  love  for  a Japanese  girl  blocks 
his  ambition  to  become  an  American  citi- 
zen. Stars  Laurence  Harvey,  France  Nuyen, 
Martha  Hyer,  Gary  Merrill,  Myoshi  Umeki. 
Producer,  Hal  Wallis.  Director,  John  Stur- 
ges.  A Hal  Wallis  Production  in  Pana- 
vision  and  color. 

“It’s  Only  Money.”  Another  of  Jerry 
Lewis’  hilarious  comedies,  this  one  will 
star  the  comic  as  a stupid  guy  who  in- 
herits a lot  of  money.  When  his  relatives 
try  to  do  away  with  him  in  order  to  get 
their  hands  on  the  loot,  he  gets  into  so 
many  zany  situations  that  he  almost 
knocks  himself  off  before  they  can  get  to 
him.  Stars  Jerry  Lewis.  Producer,  Alex 
Gottlieb.  Director,  not  set. 

TWENTIETH  CENTURY-FOX 

“Caligari.”  A mystery  drama.  No  stars 
set.  Producer,  Robert  L.  Lippert.  Director, 
Roger  Kay. 

“Mr.  Hobbs  Takes  a Vacation.”  A suc- 
cessful businessman  tries  to  get  his  fam- 
ily together  for  a vacation.  When  minds 
cannot  be  made  up  between  mountains 
and  seashore,  they  rent  a house  with  hi- 
larious results  when  grandchildren,  in- 
laws and  immediate  family  attempt  to 
live  together  in  happy  harmony.  Stars 
James  Stewart,  Maureen  O’Hara,  Fabian, 
Marie  Wilson.  Producer,  Jerry  Wald.  Di- 
rector, Henry  Koster. 

'Days  of  Wine  and  Roses' 

On  Warners  1962  Slate 

“Days  of  Wine  and  Roses”  will  be  one 
of  Warner  Bros,  top  productions  of  1962, 


with  Martin  Manulis  set  to  produce  the 
J.  P.  Miller  story  and  screenplay.  Jack 
Lemmon  and  Lee  Remick  will  costar  under 
the  direction  of  Blake  Edwards. 

Manulis  will  move  to  Warners  in  the  near 
future  to  start  preparations  for  the  film- 
ing, slated  for  a late  February  or  early 
March  start.  The  film  originally  was 
scheduled  for  20th-Fox  release. 

Rita  Moreno  Signs  Pact 
With  the  Mirisch  Co. 

As  a result  of  her  acclaim  in  United 
Artists’  “West  Side  Story,”  Rita  Moreno 
has  been  signed  by  Harold  J.  Mirisch  to 
a four-picture,  non-exclusive  contract  with 
the  Mirisch  Co. 

The  actress  signed  to  a deal  calling  for 
one  picture  annually,  but  the  pact  may  be 
expanded  by  the  Mirisch  Co.  to  two  pic- 
tures in  the  same  calendar  year.  At  the 
termination  of  the  four-picture  contract, 
the  company  has  option  for  three  more 
films,  on  a straight  biannual  basis. 

Also  from  the  Mirisch  Co.  comes  news 
that  producer-director  Anatole  Litvak  will 
begin  filming  of  “Shot  in  the  Dark”  late 
next  year,  which  the  independent  film- 
making  outfit  will  present  for  release 
through  United  Artists. 

Based  on  Marcel  Achard’s  French  com- 
edy, “L’Idiote,”  the  play  is  now  enjoying 
acclaim  on  Broadway  starring  Julie  Har- 
ris. 

Miscellaneous  Castings, 

New  Assignments 

Casting  highlights  and  assignments — 
Joan  Blackman,  Elvis  Presley’s  leading 
lady  in  “Blue  Hawaii,”  will  be  re-teamed 
with  the  singer-actor  in  “Kid  Galahad,” 
in  which  Gig  Young,  Lola  Albright  and 
Charles  Bronson  are  also  costarred  . . . 
William  O.  Douglas  jr.,  son  of  the  U.  S. 
Supreme  Court  Justice  William  O.  Doug- 
las, has  been  signed  by  producer  Robert 
Cohn  to  make  his  film  debut  in  Colum- 
bia’s “The  Interns”  . . . Connie  Francis,  top 
femme  recording  star,  has  been  set  by 
MGM  to  costar  with  Paula  Prentiss  and 
Jim  Hutton  in  “It’s  Only  a Paper  Moon” 
. . . Richard  Ney  returns  to  his  acting 
career  as  one  of  the  stars  of  Roger  Cor- 
man’s  “Premature  Burial”  . . . Oscar-win- 
ning cameraman  Floyd  (Crosby  has  been 
signed  by  American-International  Pictures 
as  director  of  photography  for  “Tales  of 
Terror”  . . . Abby  Mann,  who  penned  the 
script  of  “Judgment  at  Nuremberg,”  is 
currently  doing  research  for  his  next 
screenplay,  “A  Child  Is  Waiting,”  which 
will  topline  Judy  Garland  and  Burt  Lan- 
caster. 


THEATRES  WANTED 

Attention  Circuit  or  Independent  Operators 
Will  buy,  lease  or  operate 
your  drive-in  or  indoor  theatre 

WHITE  ELEPHANT  OR  NOT 

TOM  GRIFFING 

Box  8325,  Sta.  C.  Phone  298-5215 
Albuquerque,  New  Mexico 


BOXOFFICE  ::  November  6,  1961 


21 


By  ANTHONY  GRUNER 


JOHN  DAVIS,  managing  dii'ector  and 

deputy  chairman  of  the  Rank  Group, 

told  a meeting  of  British  and  foreign  ex- 
hibitors last  week 
that  co-production  in 
Europe  could  only 
lead  to  bigger  and 
more  important  pic- 
tui-es  and  that  these 
would  be  acceptable 

in  all  markets.  He 

hoped  that  a date 

would  be  fixed  soon 
for  a resumption  of 
talks  between  the 
producers  and  film 
unions  over  this  ques- 
tion. The  Rank  Or- 
ganization believed  in  the  European  Com- 
mon Market  and  hoped  to  participate 
actively  in  it  if  Britain’s  application  for 
membership  were  approved. 

Davis  spoke  at  a dinner  the  Group  had 
organized  for  the  delegates  of  the  Union 
Internationale  d’Exploitation  Cinemato- 
graphique  meeting  in  London.  The  British 
industry  had  been  the  hosts  of  the  dele- 
gates during  the  week,  which  culminated 
with  a dinner- dance  organized  by  Associ- 
ated British-Pathe.  Other  hosts  included 
Lyons  Ice  Cream,  the  News  and  Specialized 
Cinema  Group  of  the  Cinematograph  Ex- 
hibitors Ass’n,  the  British  Film  Institute, 
and  the  CEA  itself.  Ellis  Pinkney,  CEA 
general  secretary,  was  elected  president  of 
the  UIEC. 

♦ ♦ » 

Hammer  Films  executives  James  Car- 
reras and  Anthony  Hinds  left  London  by 
air  for  New  York  last  week  for  production 
talks  with  Columbia  and  Universal-Inter- 
national chiefs.  Carreras  will  discuss  with 
Columbia  delivery  to  the  company  of  three 
major  Hammer  pictures  completed  for 
them.  They  are  “Cash  on  Demand,”  a bank 
robbery  thriller  starring  Peter  Cushing 
and  Andre  Morell;  “The  Damned,”  a 
science-fiction  drama  with  nightmare 
reality  overtones  starring  Macdonald 
Carey,  Shirley  Anne  Field,  Viveca  Lindfors, 
and  Oliver  Reed;  and  “The  Pirates  of 
Blood  River,”  an  adventure  yarn  in  color 
starring  Kerwin  Mathews,  Glenn  Corbett, 
Christopher  Lee,  Marla  Landi,  and  Oliver 
Reed.  Carreras  also  will  discuss  with  Co- 
lumbia the  next  two  subjects  which  Ham- 
mer will  make  for  them  early  next  year. 
One  is  “Maniac,”  a thriller  written  by 
Jimmy  Sangster  along  the  lines  of  his 
highly  successful  “Taste  of  Fear”  (called 
“Scream  of  Fear”  in  America).  The  other 
is  “Ruffians,”  based  on  the  play  by  British 
new  wave  author  Alun  Owen,  who  last 
year  won  Britain’s  Television  Writer  of 
the  Year  Award.  Described  as  a “high 
impact”  drama,  it  deals  with  Teddy  Boy 
gang  activities  in  Liverpool. 

The  two  Hammer  chiefs  will  have  talks 
with  Universal-International  about  “Cap- 
tain Clegg”  f tentative  title),  the  smuggling 
thriller  in  color  just  completed  at  Bray 
Studios  and  of  which  Anthony  Hinds  is 
executive  producer.  They  will  confer  also 
about  Hammer’s  big-scale  remake  in  color 
for  U-I  of  “The  Phantom  of  the  Opera,” 
which  Hinds  is  producing  and  Terence 


Fisher  directing.  “The  biggest,  most  ex- 
pensive, most  macabre  horror  film  ever 
made  in  Britain,”  is  how  James  Carreras 
sums  it  up.  “It  will  have  audiences  gibber- 
ing in  the  aisles  with  fright.” 

if.  it.  if. 

Milton  Subotsky  will  make  a full-length 
feature  over  here  entitled  “It’s  Trad  Dad” 
which  will  deal  with  the  Dixieland  craze 
now  sweeping  the  country.  Fifteen-year- 
old  Helen  Shapiro,  the  successful  recording 
British  star,  will  make  her  debut  in  the 
film.  Subotsky  has  written  the  script  and 
will  produce;  Dick  Lester  directs.  The 
musical  will  go  before  the  cameras  shortly 
in  a British  studio  and,  in  addition  to  the 
big  line-up  of  British  artists  and  perform- 
ers, a number  of  leadng  American  ex- 
ponents of  the  Trad  vogue  will  be  im- 
portantly featured.  Among  the  British 
personalities  already  signed  are  band- 
leaders Chris  Barber,  Acker  Bilk,  Bob  Wal- 
lis, Kenny  Ball,  Terry  Lightfoot  and  The 
Temperance  Seven.  British  singers  who 
will  be  seen  and  heard  include  Ottilie  Pat- 
terson, George  Melly  and  Clinton  Ford. 
Norrie  Paramour,  famous  bandleader- 
composer,  has  been  signed  in  the  dual 
capacity  of  musical  director  for  the  estab- 
lished hit  numbers  and  to  write  the  original 
musical  score.  The  picture  will  be  dis- 
tributed worldwide  by  Columbia. 

if  it  * 

Valerie  Gearon,  young  British  stage  and 
television  actress,  has  been  signed  by  film 
producer  Mark  Robson  to  make  her  screen 
debut  in  his  Red  Lion  production,  “Nine 
Hours  to  Rama,”  which  Robson  will  pro- 
duce and  direct  in  India  and  London  for 
20th  Century-Fox  release.  Miss  Gearon 
appears  opposite  Horst  Buchholz  in  a 
highly  emotional,  romantic  part  of  a young 
Indian  girl,  married  to  a famous  tennis 
champion,  who  falls  in  love  with  Buchholz, 
a young  journalist.  Also  starring  in  the 
film  are  Jose  Ferrer,  Diane  Baker  and 
Robert  Morley.  In  securing  this  important 
role.  Miss  Gearon  also  wins  a long-term 
contract  held  jointly  by  Red  Lion  Films 
and  20th-Fox. 

Kingsley  to  Distribute 
New  De  Broca  Picture 

NEW  YORK  — Kingsley  International 
will  distribute  “The  Five-Day  Lover” 
< L’Amant  de  Cinq  Jours) , a French  picture 
directed  by  Phillipe  de  Broca  with  Jean 
Seberg  starred  in  the  U.S. 

Jean-Pierre  Cassel,  who  starred  in  De 
Broca’s  two  previous  French  films,  “The 
Love  Game”  and  “The  Joker,”  is  costarred 
and  Micheline  Presle  and  Francois  Perier 
ai’e  featured.  A fall  release  is  planned. 


Richard  Burton  Plans  Own  Film 
HOLLYWOOD — Richard  Burton,  cui’- 
rently  costarring  with  Elizabeth  Taylor  in 
“Cleopatra,”  has  announced  plans  to  film 
independently  “The  Beach  at  Falesa,”  novel 
by  Robert  Louis  Stevenson,  upon  comple- 
tion of  his  acting  role.  Burton  will  produce 
as  well  as  star  in  “Falesa,”  for  which  Dylan 
Thomas  has  completed  the  screenplay.  Pro- 
duction is  planned  in  the  Caribbean  in 
early  1963. 


'Red'  Jacobs  Forms 
Crown  Distributors 

LOS  ANGELES— Newton  P.  “Red”  Ja- 
cobs announces  the  finalization  of  his  na- 
tional distribution  organization  to  handle 
Crown  International  Pictures,  the  com- 
pany newly  formed  and  headed  by  the  vet- 
eran west  coast  distributor.  Jacobs  re- 
cently returned  from  a tour  of  exchanges 
across  the  country. 

Some  of  the  independent  companies 
which  will  distribute  Crown  films  include 
Realart  Pictures  in  New  York,  Waldman 
Films  of  Buffalo  and  Albany,  Embassy 
Pictures  in  Boston  and  General  Films  of 
Dallas.  Favorite  Films  of  California,  com- 
pany owned  by  Jacobs,  will  handle  the 
product  in  11  western  states. 

First  double  feature  combination  now  in 
release  is  “The  Devil’s  Hand”  and  “Blood- 
lust”  while  the  second  duo  includes 
“Secret  File : Hollywood”  and  “The  Seventh 
Commandment.” 


European  Tours  Available 
To  Variety  Conventioneers 

BALTIMORE  — Variety  Clubs  Interna- 
tional headquarters  here,  in  its  first  of- 
ficial bulletin  for  the  1962  convention  to  be 
held  in  Dublin,  Ireland,  May  15-19,  an- 
nounces that  members  will  have  their 
choice  of  tours  available  after  the  actual 
conclave. 

For  the  sum  of  $248  a barker  can  fly  jet 
— on  Irish  International  Airlines — on  char- 
ter flights  for  Variety  members  from  the 
New  York  area  to  Dublin,  returning  from 
Paris.  Scheduled  charters  cover  trips  of 
13  to  28  days’  stay.  Another  schedule  is 
available,  with  a jet  flight  to  Dublin,  and 
the  return  trip  by  luxury  steamship  liner. 
Tours  including  hotel  accommodations, 
some  meals  and  complete  transportation 
will  cover  such  stops  as  Dublin,  London, 
Paris  or  extended  to  Nice,  the  Fi’ench 
Riviera,  and  Rome  for  a 20-day  European 
tour.  A 27 -day  tour  would  include  all  the 
spots  listed  above,  plus  Naples,  Capri  and 
Sorrento,  Italy  and  Lucerne,  Switzerland. 
This  same  trip  can  be  extended  to  a 32- 
day  tour. 

Tours  for  29,  37  and  43  days  will  go  to 
Tel  Aviv,  Haifa,  Jerusalem,  Israel,  Vienna, 
Austria,  as  well  as  the  stops  in  Europe.  All 
these  tours  are  available  with  “first-class 
hotels”  or  “de  luxe  hotels”  accommoda- 
tions, and  some  include  transportation  for 
the  return  trips. 

All  Variety  members  and  their  immedi- 
ate families  are  eligible  to  make  these  trips 
that  include  the  annual  convention.  Fur- 
ther information  can  be  obtained  from 
Variety  Club  convention  headquarters,  810 
North  Charles  St.,  Baltimore  1,  Md. 


Alden  Corp.  Had  9-Month 
Net  Profit  of  $1,417,000 

NEW  YORK— Glen  Alden  Corp.,  par- 
ent company  of  RKO  Theatres,  has  re- 
ported a consolidated  net  profit  of  $1,417,- 
000  for  the  first  nine  months  of  this  year, 
equal  to  25  cents  per  common  share  on 
sales  and  revenues  of  $62,385,000.  This  com- 
pares with  a net  loss  of  $1,540,000  for  the 
comparable  period  in  1960  on  sales  and 
revenues  of  $64,126,000. 


John  Davis 


22 


BOXOFFICE  ::  November  6,  1961 


Set  Simultaneous  Showings 
For  'Midsummer'  in  N.Y. 

NEW  YORK  — Showcorporation,  which 
will  distribute  the  animated  version  of 
Shakespeare’s  “A  Midsummer  Night’s 
Dream,”  with  voices  by  Richard  Burton 
and  Britain’s  Old  Vic  players,  in  the  west- 
ern hemisphere,  will  inaugurate  a new 
“point  of  purchase”  type  of  showing  at 
first-run  art  theatres  in  the  New  York 
metropolitan  area,  starting  December  18 
for  the  Christmas  holiday  season,  accord- 
ing to  C.  Robert  Manby,  president. 

The  new  type  of  exhibition  will  mean 
that  “Midsummer  Night’s  Dream”  will  open 
at  the  Guild  Theatre  in  Rockefeller  Cen- 
ter as  the  theatre’s  Christmas  attraction 
and  will  have  simultaneous  first-run  show- 
ings at  21  other  houses  in  Brooklyn, 
Queens,  Long  Island,  New  Jersey,  West- 
chester and  lower  Connecticut,  where  the 
picture  will  be  shown  once  each  day  dur- 
ing the  14-day  period  between  December 
18  and  January  1.  After  this  holiday  period, 
these  same  houses  will  schedule  “Dream” 
on  a continuous  showing  policy. 

This  new  approach  in  presenting  the  pic- 
ture to  the  public  will  give  family  audi- 
ences in  neighborhood  spots  the  opportun- 
ity to  see  the  picture  without  bringing 
children  to  Manhattan  during  the  crowded 
holiday  period,  according  to  Manby. 


Book  Review 

Motion  Picture  and  Drive-In  Theatre 
Management  As  a Career,  Research  No.  90, 
The  Institute  for  Research,  537  South 
Dearborn,  St.,  Chicago  5,  111.,  $1 — This  is  a 
paperbound  monograph  published  and  dis- 
tributed to  high  schools  and  colleges  in 
an  effort  to  help  young  people  find  a ca- 
reer. It  should  be  equally  interesting  and 
valuable  to  those  just  starting  out  in  the 
theatre  business  as  ushers,  cashiers,  etc. 
The  book  explores  the  general  scope  of  mo- 
tion picture  theatres,  their  history  and  de- 
velopment: the  physical  surroundings  of 
the  theatre;  the  duties,  both  functional  and 
operational,  of  the  theatre  manager;  other 
jobs  in  theatres,  from  usher  to  assistant 
manager:  qualifications,  education  and 

training  needed;  earnings,  and  how  to  get 
started,  with  a special  reference  to  oppor- 
tunities for  women.  While  the  book  points 
out  both  the  unattractive  and  attractive 
features  of  theatre  management,  it  stresses 
the  importance  of  the  career.  Illustrated. 
The  Institute  is  a 30-year-old  organiza- 
tion devoted  to  research  in  the  educational 
field. 


Pepsi-Cola  Sales,  Profits 
For  9 Months  Up  from  '60 

NEW  YORK — The  sales  and  profits  of 
Pepsi-Cola  Co.  for  the  nine  months  period 
ending  Sept.  30,  1961  exceeded  those  for 
the  similar  period  in  1960,  according  to 
Herbert  L.  Barnet,  president. 

Consolidated  net  earnings,  after  pro- 
vision for  taxes  and  reserve  for  foreign 
activities,  was  $11,014,000  in  1961,  or  $1.69 
per  share,  compared  to  $10,761,000,  or 
$1.66  per  share,  for  the  same  period  in 
1960.  Capital  stock  outstanding  in  Sep- 
tember 1961  amounted  to  6,508,155  shares, 
compared  with  6,489,255  on  the  same  date 
in  1960. 


FEATURE  REVIEW 


A Pocketful  of  Miracles' 

United  Artists 

By  IVAN  SPEAR 

pRODUCER-DIRECTOR  Frank  Capra’s 
remake  of  his  own  hit  picture  of  1933 
is  not  only  a “Pocketful  of  Miracles,”  it  has 
two  other  pocketfuls  over  which  it  can 
take  deep  bows — one  loaded  with  laughs, 
the  other  brimming  with  tears.  Then  there 
is  still  another  overflowing  pouch  in  the 
almost  certain  offing.  This  one  will  be 
freighted  with  shekels  and  will  belong  to 
any  theatreman  sufficiently  fortunate  to 
book  the  slick,  modern  version  of  one  of 
the  most  widely  read  and  generally  be- 
loved stories  by  the  late,  great,  prolific 
Damon  Runyon.  That  yarn  appeared 
under  the  title  “Madame  La  Gimp.”  Capra 
initially  turned  it  into  a picture  called 
“Lady  for  a Day,”  which  stan'ed  May 
Robson  and  was  distributed  by  Columbia. 

There  is  every  reason  to  wager  a few  bob 
— as  Runyonesque  would  put  it — that  the 
current  approach  to  the  time -honored  yarn 
will  also  attain  outstanding  hit  proportions 
wherever  it  is  exhibited.  For  the  older  gen- 
eration, there  is  the  memorable  magnetism 
of  the  literary  source  and  the  appeal  of 
many  of  yesteryear’s  screen  luminaries — 
Bette  Davis,  Thomas  Mitchell,  Sheldon 
Leonard  and  Edward  Everett  Horton,  to 
name  but  a few.  The  youngsters’  interest 
and  custom  should  be  attracted  by  names 
of  later  vintage,  to  wit:  Glenn  Ford,  Hope 
Lange,  Arthur  O’Connell  and  Peter  Falk. 

It  is  a toss  up  as  to  which  of  the  two 
contingents  contributes  the  more  to  the 
photoplay’s  histrionic  superiority.  In  fact, 
every  member  of  the  exceptionally  large 
and  expertly  selected  cast  can  be  credited 
with  a superb  charactei’ization.  If  any  plus 
kudos  are  to  be  distributed  they  are  the 
due  of  Miss  Davis,  Ford,  Miss  Lange, 
Mitchell  and  Falk.  La  Davis  comes  mighty 
close  to  committing  grand  larceny  on  the 
show,  as  she  essays  the  title  role  of  “Apple 


United  Artists 
presents 

A Fronton  Production 
"POCKETFUL  OF  MIRACLES" 

In  Eastman  Color  and  Panavision 
Ratio:  1.85-1 

Running  time:  216  minutes 

CREDITS 

Produced  and  directed  by  Frank  Capra.  As- 
sociate producers,  Glenn  Ford,  Joseph  Sistrom. 
Screenplay,  Hal  Kanter,  Harry  Tugend.  Based 
on  a screenplay  by  Robert  Riskin,  and  a story 
by  Damon  Runyon.  Photography,  Robert  Bronner, 
A.S.C.  Men's  costumes,  Walter  Plunkett. 
Women's  costumes,  Edith  Head.  Music  scored 
and  conducted  by  Walter  Scharf.  Orchestra- 
tions, Gil  Grau.  Edited  by  Frank  Keller,  A.C.E. 
Assistant  director,  Arthur  S.  Black  jr.  Choreo- 
graphy, Nick  Castle.  Sound,  Hugo  Grenzbach, 
Process  photography,  Farciot  Edouart,  A.S.C. 


THE  CAST 

Dave  the  Dude  Glenn  Ford 

Apple  Annie  Bette  Davis 

Queenie  Martin Hope  Lange 

Count  Romero  Arthur  O'Connell 

Joy  Boy  Peter  Falk 

Judge  Henry  G.  Blake Thomas  Mitchell 

Butler  Edward  Everett  Horton 

Junior  Mickey  Shaughnessy 

Governor  David  Brian 

and  Sheldon  Leonard,  Peter  Mann,  Ann-Mar- 
gret.  Barton  MacLane,  John  Litel,  Jerome 
Cowan,  Jay  Novello,  Frank  Ferguson,  Willis 
Bouchey. 


Bette  Davis,  Hope  Lange  and  Glenn 
Ford  in  a scene  from  “Pocketful  of 
Miracles.” 


Annie,”  a gin-swigging,  dirty,  bedraggled 
Broadway  panhandler,  who  over  night  is 
transformed  into  an  apparent  socialite  of 
wealth  and  position  when  her  daughter, 
who  has  been  convent-raised  in  Spain  and 
kept  in  ignorance  of  her  mother’s  derelict 
and  drunken  status,  is  to  arrive  to  visit  her. 
Many  of  the  Broadway  character  pals  of 
Annie  have  contributed  their  mite  to  the 
lush  support  of  the  girl.  Ford  with  verve 
and  conviction  portrays  “Dave  the  Dude,” 
the  big  city’s  bootleg  king,  enamored  of 
Hope  Lange,  a dazzling  Gotham  nightclub 
owner,  who  cons  Ford  and  all  of  his  under- 
world pals  into  establishing  Annie  as  a 
grande  dame  and  fronting  for  her  while 
she  is  being  visited  by  her  daughter  and 
the  Spanish  nobility  into  which  the  latter 
is  about  to  marry. 

The  Capra  venture  illustrates  emphat- 
ically that  it  is  possible  to  produce  clean, 
wholesome  and  nonetheless  engrossing 
motion  pictures  that  are  unquestionably 
suitable  for  the  entire  family.  Such  illus- 
tration is  of  more  than  passing  signifi- 
cance at  this  time  when  there  are  loud 
rumbles  from  many  quarters  of  renewed 
censorship  because  many  persons  believe 
that  the  theatrical  screen  has  gone  over- 
board in  its  treatment,  or  mistreatment,  of 
sex  and  kindred  subjects.  It  could  well  be 
that  “Miracle”  and  other  contemporary 
and  upcoming  pictures  are  signals  of  the 
reversal  of  the  trend. 

This  overall  aura  of  salubrity  was  easy 
for  screenwriters  Hal  Kanter  and  Harry 
Tugend  to  accomplish.  All  that  they  needed 
to  do  was  to  adhere  rather  closely  to  the 
characters  and  spirit  of  Runyon’s  Cinder- 
ella-of-the-half-world  original.  It  is  more 
noteworthy  today — when  the  salacious  is 
playing  so  prominent  a part  in  literature 
and  screenfare — than  ever  before — that 
Runyon  possessed  that  rare  quality  of 
making  lovable  characters  out  of  the 
dregs  of  society,  with  no  villainy,  no  licen- 
tiousness, no  objectionable  sex.  It  is  a 
tribute  to  scriveners  Kanter  and  Tugend 
and  producer  Capra  that  they  permitted 
Runyon’s  gift  to  guide  them. 

The  picture  is  handsomely  mounted.  All 
technical  contributions  are  praiseworthy, 
most  particularly  the  costuming  and 
photography  in  Eastman  Color  and  Pan- 
avision. It  is  the  initial  effort  of  Franton 
Productions  in  which  Capra  and  Ford  (the 
latter,  along  with  Joseph  Sistrom,  is 
credited  as  associate  producer)  are  part- 
nered and  it  augers  well  for  the  newcomer 
oi'ganization. 


BOXOFFICE  : November  6,  1961 


23 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attroctions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  roting  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


</> 

</> 

CO 

O 

o 

CO 

BALTIMORE 

BOSTON 

BUFFALO 

CHICAGO 

CINCINNATI 

CLEVELAND 

S 

> 

z 

UJ 

o 

DETROIT 

—1 

o 

a. 

< 

z 

< 

o 

z 

KANSAS  Cir 

LOS  ANGELE 

MEMPHIS 

MILWAUKEE 

MINNEAPOLI 

NEW  HAVEN 

NEW  YORK 

OMAHA 

PORTLAND 

SAN  FRANCI 

SEATTLE 

■ '/'Wfz 


1 

I 

'S. 


Back  Street  (U-I) 

160 

300 

225 

100 

110 

210 

140 

160 

125 

85 

162 

Beyond  All  Limits  (Omat) 

100 

135 

100 

95 

100 

90 

103 

Blast  of  Silence  (U-I) 

135 

80 

100 

125 

70 

102 

Blood  and  Roses  (Petra) 

100 

140 

100 

90 

80 

100 

135 

150 

125 

100 

130 

75 

95 

109 

Breakfast  at  Tiffany's  (Para) 

140 

600 

150 

225 

260 

180 

400 

350 

90 

190 

200 

253 

Bridge  to  the  Sun  (MGM) 

100 

300 

80 

200 

85 

90 

125 

150 

no 

100 

90 

125 

120 

350 

145 

Devil  at  4 O'Clock,  The  (Col) 

130 

250 

200 

225 

160 

180 

205 

175 

200 

200 

193 

Dreams  (Janus) 

125 

120 

155 

75 

115 

90 

175 

100 

175 

no 

124 

Flight  That  Disappeared,  The  (UA) 

100 

100 

100 

65 

100 

100 

94 

Great  War,  The  (Lopert) 

90 

100 

115 

100 

100 

170 

113 

Greyfriars  Bobby  (BV) 

120 

200 

130 

150 

275 

125 

70 

100 

no 

120 

90 

95 

132 

Hand,  The  (AIP) 

100 

100 

100 

100 

100 

100 

Hand  in  Hand  (Col) 

120 

185 

100 

100 

200 

175 

100 

85 

175 

138 

Herod  the  Great  (AA) 

75 

115 

100 

105 

100 

100 

90 

98 

Hippodrome  (Cont'l) 

175 

115 

85 

60 

100 

150 

90 

125 

113 

Homicidal  (Col) 

110 

150 

125 

150 

100 

125 

175 

180 

90 

160 

200 

200 

85 

125 

175 

175 

145 

Honeymoon  Machine,  The  (MGM) 

125 

250 

105 

215 

95 

130 

80 

100 

135 

180 

125 

150 

150 

125 

120 

140 

120 

120 

137 

House  of  Fright  (AIP) 

100 

150 

130 

50 

100 

130 

110 

Hustler,  The  (20th-Fox) 

275 

130 

185 

130 

200 

100 

275 

175 

180 

150 

120 

110 

195 

120 

100 

163 

La  Dolce  Vita  (Astor) 

220 

450 

160 

200 

190 

200 

600 

175 

325 

300 

200 

300 

300 

155 

200 

200 

261 

L'Awentura  (Janus) 

125 

120 

155 

100 

100 

80 

100 

160 

300 

138 

Mad  Dog  Coll  (Col) 

100 

150 

100 

90 

100 

75 

103 

Magic  Boy  (MGM) 

75 

80 

100 

75 

75 

81 

Mon  in  the  Moon  (Trans-Lux) 

90 

no 

no 

190 

150 

225 

146 

Mon-Trap  (Para) 

100 

80 

no 

100 

100 

150 

70 

95 

101 

Mania  (Valiant-Vitalite) 

105 

150 

100 

90 

70 

100 

103 

Marines,  Let's  Go  (20th-Fox) 

110 

115 

105 

90 

140 

95 

100 

115 

95 

100 

125 

80 

135 

100 

135 

10£ 

Master  of  the  World  (AIP) 

175 

85 

105 

150 

75 

200 

190 

80 

135 

130 

133 

Matter  of  Morals,  A (UA) 

130 

80 

100 

100 

100 

100 

102 

Morgan  the  Pirate  (MGM) 

130 

90 

110 

115 

130 

85 

100 

100 

90 

120 

170 

no 

113 

Question  7 (de  Rochemont) 

90 

105 

155 

200 

150 

175 

140 

115 

100 

137 

Revolt  of  the  Slaves,  The  (UA) 

150 

125 

100 

65 

100 

108 

Secret  of  Monte  Cristo,  The  (MGM) 

115 

75 

100 

100 

100 

80 

75 

75 

90 

Seven  Women  From  Hell  (20th-Fox) 

130 

135 

110 

90 

85 

no 

90 

125 

109 

Splendor  in  the  Grass  (WB) 

175 

250 

185 

200 

150 

300 

180 

no 

200 

325 

265 

100 

175 

225 

100 

195 

130 

135 

175 

100 

184 

Twenty  Plus  Two  (AA) 

125 

95 

90 

no 

120 

108 

Underworld,  U.S.A.  (Col) 

125 

120 

100 

115 

100 

100 

85 

no 

107 

Upstairs  and  Downstairs  (20th-Fox) 

90 

100 

150 

90 

90 

125 

107 

Young  Doctors,  The  (UA) 

140 

275 

100 

125 

130 

100 

150 

no 

125 

180 

255 

100 

no 

no 

165 

130 

125 

200 

120 

145 

Young  Servages,  The  (UA) 

120 

225 

100 

200 

85 

200 

150 

140 

100 

215 

135 

125 

100 

90 

90 

190 

100 

80 

136 

TOP  HITS 


OF 


THE  WEEK 

Indiyidual  runs,  not  an  averagt 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Breakfast  at  Tiffany's  (Para) 

Los  Angeles 350 

Chicago  225 

2.  Back  Street  (U-l) 

Boston  300 

Memphis  210 

3.  Rocco  and  His  Brothers  (Astor) 

Boston  300 

4.  Greyfriars  Bobby  (BV) 

Denver  275 

5.  Hustler,  The  (20th-Fox) 

Detroit 275 


6.  Devil  at  4 O'clock,  The  (Col) 

Buffalo 250 

Cincinnati 225 

Chicago  200 

San  Francisco 200 

Seattle  200 

7.  West  Side  Story  (DA) 

New  York 250 

8.  La  Dolce  Vita  (Astor) 

Denver  200 


i 


I 

I 

I 


'Bobby'  Is  Well  Liked 
At  Slate  in  Omaha 

OMAHA — All  first-runs  in  Omaha  re- 
ported good  showings  at  the  boxoffice  last 
week,  including  three  holdovers.  The  Dun- 
dee came  up  with  a fat  185  per  cent  score 
the  fourth  week  of  “Question  7”  and 
“Greyfriars  Bobby”  hit  160  per  cent  at 
the  state.  The  Orpheum  went  above  aver- 
age figures  with  “Back  Street”  as  did  the 
Omaha  for  the  second  week  of  “Splendor 
in  the  Grass.” 

[Average  Is  100) 

Admiral — The  Sword  and  the  Cross  (SR);  The 


Scavengers  (SR)  135 

Cooper — South  Seos  Adventure  (Cinerama), 

1 4th  wk 120 

Dundee — Question  7 (de  Rochemont),  4th  wk.  ..185 
Omaha — Splendor  in  the  Grass  (WB),  2nd  wk.  ..110 

Orpheum — Back  Street  (U-l)  125 

State — -Greyfriars  Bobby  (BV)  160 


'Breakfast'  Is  Outstanding 
In  Minneapolis  Opening 

MINNEAPOLIS  — “Breakfast  at  Tif- 
fany’s” one  of  two  new  offerings  here, 
scored  a big  200  per  cent  in  its  opening 
stanza  at  the  World.  With  the  Academy 
closed  in  preparation  for  the  opening  of 
“King  of  Kings,”  the  Gopher  showing 
“Exodus”  at  popular  prices  and  the  Or- 
pheum tied  up  part  of  the  week  with  a 
legit  attraction,  activity  at  fh'st-run  down- 
town houses  was  curtailed.  Among  the 
holdovers,  the  best  showing  was  made  by 
the  duo  “Erotica”  and  “The  French  Line” 
in  a fifth  week  at  the  neighborhood  Ava- 
lon with  a rating  of  150  per  cent. 


Avalon— Erotico  (Pad-'Ram);  The  French  Line 

(IPD),  reissue,  5th  wk 150 

Century — ^Windjommer  (Cinemiracle),  reissue, 

20th  wk 95 

Lyric — Greyfriars  Bobby  (BV),  3rd  wk 75 

Mann — Splendor  in  the  Grass  (WB),  3rd  wk 125 

St.  Louis  Park — Two  Women  (Embassy),  4th  wk.  140 

State — The  Hustler  (20th-Fox),  3rd  wk 80 

Suburban  World — The  Pure  Hell  of  St.  Trinian's 

(Cont'l)  100 

World — Breakfast  at  Tiffany's  (Para)  ........  .200 


'Search  for  Paradise'  Tops 
A Mild  Milwaukee  Week 
MILWAUKEE — Again  the  leader  here 
was  “Search  for  Paradise,”  a Cinerama  at- 
traction, which  scored  200  in  its  second 
week.  Most  other  houses  were  relatively 
quiet,  although  “The  Hustler”  led  the  other 
holdovers  with  135  in  its  second  week. 


Downer — An  Eye  for  an  Eye  (SR) 90 

Palace — Search  for  Paradise  (Cinerama), 

2nd  wk 200 

Riverside — The  Hustler  (20th-Fox),  2nd  wk 135 

Strand — The  Magnificent  Seven  (UA);  The 

Horse  Soldiers  (UA),  return  runs  150 

Times — Romonoff  and  Juliet  (U-l),  3rd  wk 100 

Towne — Back  Street  (U-l),  2nd  wk 125 

Warner — Splendor  in  the  Grass  (WB),  2nd  wk.  ..125 
Wisconsin — ^Bridge  to  the  Sun  (MGM);  Five 

Golden  Hours  (Col)  65 


Award  to  'Navarone' 

ANTWERP — Carl  Foreman’s  “The  Guns 
of  Navarone”  has  been  awarded  the  Grand 
Prix  Europe  as  the  best  picture  of  1961 
by  the  Belgium  Press  Ass’n,  following  a 
private  screening 


Allied  Meeting  Is  Set 
Nov.  8 in  Sioux  City 

ELDORA,  IOWA  — An  Allied  regional 
meeting  will  be  held  Wednesday,  (8) 
in  the  Corn  and  Floyd  rooms  of  the  Shera- 
ton-Martin  Hotel  in  Sioux  City.  Leonard 
Leise  of  Randolph,  Neb.,  is  chairman  of 
the  committee  arranging  the  meeting. 
Chairman  A1  Myrick  and  president  Neal 
Houtz  of  Allied  Independent  Theatres  of 
Iowa,  Nebraska,  South  Dakota  and  Mid- 
Central,  will  attend  the  meeting. 

1st  Eastern  Theatre 
Bought  by  Ted  Mann 

MINNEAPOLIS — The  Emerson  Theatre 
Co.,  headed  by  Ted  Mann  of  this  city,  has 
acquired  full  control  of  the  Dupont  Thea- 
tre in  Washington,  D.C.,  an  art  house, 
from  United  Artists  Corp.  and  a syndicate 
of  private  investors  represented  by  Leo- 
pold V.  Freudberg,  a Washington  financier. 
United  Artists  and  the  Freudberg  syndi- 
cate each  held  a 50  per  cent  interest  in 
the  house. 

Mann  owns  12  theatres  in  Minneapolis, 
St.  Paul  and  Duluth.  He  also  is  president 
of  Minnesota  Entertainment  Enterprises, 
which  operates  five  outdoor  theatres  in 
greater  Minneapolis  and  St.  Paul.  Acquisi- 
tion of  the  Dupont  Theatre  is  Mann’s 
first  in  the  east. 

New  NCA  Board  Picks 
Temporary  Officers 

MINNEAPOLIS — Reactivation  of  North 
Central  Allied  moved  a step  ahead  when  a 
temporary  board  of  directors  met  Monday 
(30)  at  the  Variety  clubrooms  in  the  Pick- 
Nicollet  Hotel  here  to  select  a temporary 
slate  of  officers.  The  temporary  board  was 
picked  by  a steering  committee  appointed 
by  Ben  Berger,  who  called  a meeting  with 
the  idea  of  reactivating  NCA  October  5. 
Members  of  the  steering  committee  were 
Sol  Fisher,  Minneapolis:  Jake  Musich,  Du- 
luth; James  Randgaard,  Staples;  Lowell 
Smoots,  Little  Falls,  and  Berger. 

The  temporary  officers  will  serve  until 
a membership  convention  is  held.  The 
new  organization  will  try  to  draw  into 
participation  as  many  small-town  exhibi- 
tors as  possible  from  Minnesota,  North 
Dakota,  South  Dakota  and  western  Wis- 
consin. 


MGM  Int'l  Officers  Arrive 

HOLLYWOOD — Executives  of  MGM  In- 
ternational, headed  by  first  vice-president 
Maurice  Silverstein,  arrived  at  the  studio 
to  screen  new  product  and  huddle  with 
studio  head  Sol  C.  Siegel.  Joining  Silver- 
stein were  Seymour  Mayer,  supervisor  for 
the  Orient  and  Latin  America;  Morris 
Frantz,  in  charge  of  overseas  advertising, 
and  Francisco  Rodriguez,  MGM  manager 
in  Japan. 


Nate  Rosenthal  Sells 
At  Waterloo,  Retires 

WATERLOO — Nate  Rosenthal  has  closed 
the  Iowa  Theatre  here  after  25  years  as 
manager.  The  closing  marks  the  end  of 
a long  and  colorful 
era  in  Waterloo  show 
business  for  one  of 
Iowa’s  pioneer  thea- 
tre families.  The 
theatre  has  been  sold 
to  owners  of  an  ad- 
jacent building  which 
houses  the  J.  C.  Pen- 
ney department 
store. 

Rosenthal  took 
over  the  Iowa  in  1936 
after  the  death  of  his 
uncle  Jake  Rosen- 
thal, who  had  operated  the  film  house  for 
13  years.  The  latter’s  career  in  the  film 
industry  dated  back  to  the  turn  of  the 
century  when  he  was  associated  with  thea- 
tres at  Dubuque.  Another  uncle,  Lew 
Rosenthal,  managed  the  Iowa  for  a time 
in  the  late  1930s  with  nephew  Nate. 

Prior  to  coming  to  Waterloo  in  1936, 
Nate  Rosenthal  had  managed  theatres  in 
the  Cleveland,  Ohio,  area.  Like  all  veteran 
exhibitors,  his  long  term  in  show  business 
spans  the  days  of  vaudeville  and  silent 
pictures,  the  coming  of  talkies,  color  and 
the  big  screen.  But  during  his  early  days 
in  Waterloo,  Rosenthal  weathered  one  of 
the  strangest  theatrical  storms  in  Iowa 
history:  The  six  months  back  in  1938 
when  Waterloo  had  two  Iowa  theatres  op- 
erating at  the  same  time! 

When  the  Rosenthal  Iowa  Theatre 
moved  from  one  site  to  its  present  loca- 
tion on  Commercial  street,  the  theatre 
corporation  that  took  over  the  old  building 
continued  to  use  the  Iowa  Theatre  name. 
A lengthy  legal  squabble  followed  and  the 
case  went  to  the  state  supreme  court. 
The  court  finally  ruled  in  favor  of  the 
Rosenthals  and  they  were  allowed  to  keep 
the  Iowa  Theatre  name  on  their  marquee. 

Of  his  quarter  century  at  Waterloo, 
Nate  Rosenthal  says,  “It’s  been  wonderful, 
and  I’m  happy  for  the  friends  I’ve  made 
in  the  community  and  in  the  film  indus- 
try.” 

At  present,  Rosenthal  has  no  definite 
business  plans,  but  hopes  to  find  a spot 
that  will  enable  him  to  spend  more  time 
with  his  family. 

With  the  closing  of  the  Iowa  Theatre, 
the  city  has  three  film  houses,  the  Para- 
mount, Strand  and  Waterloo. 


Ahead  on  'Brothers  Grimm' 

HOLLYWOOD — Shooting  has  resumed 
at  MGM  on  the  MGM-Cinerama  presenta- 
tion of  George  Pal’s  “The  Wonderful  World 
of  the  Brothers  Grimm,”  following  location 
filming  in  Germany. 


Nate  Rosenthal 


Large  Core 
Greater  Crater  Area 


BOONTON,  N.  J. 


MAXIMUM  LIGHT 

Evenly  Distributed 


In  Minnesota — NATIONAL  THEATRE  SUPPLY.  Minneapolis — Main  8273 
in  Nebraska — THE  BALLANTYNE  Co.,  Omaha — Jackson  4444 
in  Wisconsin — NATIONAL  THEATRE  SUPPLY,  1027  N.  8th  Street, 
Milwaukee  3,  Wisconsin. 

CHAS.  J.  BREWSTER,  417  W.  Highland  Ave.,  Mil- 
waukee, Wisconsin.  Phone  BR  1-0100. 


BOXOFFICE  November  6,  1961 


NC-1 


MINNEAPOLIS 

gix  Minneapolis  exhibitors  and  film  buy- 
ers attended  Universal’s  “back-to-back” 
screening  of  “Flower  Di'um  Song”  and 
“Lover  Come  Back”  at  the  Carnegie  Thea- 
tre in  Chicago  October  27.  Attending  were 
John  Branton,  vice-president,  Minnesota 
Amusement  Co.;  Ted  Mann,  president, 
Mann  Theatre  Co.;  Eddie  Ruben,  presi- 
dent, Welworth  Theatres;  Martin  Field, 
vice-president,  St.  Louis  Park  Theatre  Co.; 
Bob  Hazelton,  Hazelton  & Dynes;  and  Tom 
Burke,  head  of  Theatre  Associates.  They 
also  were  entertained  at  a luncheon  at  the 
Ambassador  West  Hotel  in  Chicago. 
Present  for  the  special  screenings  were 
Milton  Rackmil,  president  of  Universal; 
“Hi”  Martin,  vice-president  in  charge  of 
sales,  and  Roy  Miller,  Universal  manager 
in  Minneapolis.  “Flower  Drum  Song”  has 
been  set  for  the  Mann  Theatre,  Minne- 
apolis, December  22  on  a regular  admission 
policy. 

The  Fields  had  an  invitational  cham- 


IT 


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RED  WAGON  PRODUCTS 

517  N.  7th  St.,  Minneapolis  5,  Minn. 
Telephone:  FEderal  6-1688 

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pagne  preview  of  “Loss  of  Innocence”  at 
the  St.  Louis  Park  October  26  . . . N.  D. 
Hatton  has  closed  the  Town  at  Northwood, 
N.D.,  and  Mayme  Navratil  plans  to  close 
her  Hollywood  Theatre  at  New  Effington, 
S.  D.,  today  (6)  . . . New  hi-fi  stereo- 
phonic sound  has  been  installed  in  the 
Heights  Theatre  in  suburban  Columbia 
Heights. 

Irving  Shiffrin,  Columbia  exploiteer,  has 
been  in  for  “The  Devil  at  4 O’clock,” 
which  opens  at  the  Mann,  Minneapolis, 
and  Orpheum,  St.  Paul,  Wednesday  (8) 

. . . Frank  Hallowell,  operator  of  the  Dick- 
inson Theatre  and  Hillcrest  Drive-in  at 
Dickinson,  N.  D.,  has  been  recuperating 
at  St.  Joseph’s  Hospital  in  Dickinson  fol- 
lowing surgery  ...  A new  vinyl  tile  floor 
has  been  installed  in  the  Columbia  ex- 
change. 

Outstate  exhibitors  on  the  Row  were 
David  Lehman,  Sioux  Falls,  S.  D.;  Reno 
Wilk,  St.  Cloud,  Mel  Wykoff,  Minot,  N.  D., 
and  Bob  Hood,  Abbotsford,  Wis.  . . . The 
Grand  Theatre,  loop  grind  house,  has  been 
dismantled.  The  theatre  was  located  in 
the  lower  loop  redevelopment  area  . . . 
Don  Halloran,  former  salesman  at  20th 
Century-Fox,  is  recuperating  at  Methodist 
Hospital  from  a heart  ailment. 

Condolences  to  Bud  Albrecht,  operator 
of  the  Avalon  Theatre  at  White  Bear  Lake, 
whose  mother  died  October  21  . . . Avron 
Rosen,  manager  of  Buena  Vista,  was  in 
Los  Angeles  for  a sales  meeting  . . . The 
Academy  Theatre  was  closed  last  week 
after  a 12-week  showing  of  “La  Dolce 
Vita.”  The  theatre  will  have  special  invi- 
tational showings  of  “King  of  Kings”  to- 
night and  tomorrow  night  with  the  pre- 
miere scheduled  for  Wednesday  (8)  . . . 
Buena  Vista’s  “Babes  in  Toyland”  will  open 
at  the  Orpheum,  Minneapolis,  and  Or- 
pheum, Minneapolis,  and  Orpheum,  St. 
Paul,  December  22  as  their  Christmas 
week  attraction. 

Bill  Marshall  of  American  International 
has  resigned  . . . K.  C.  Sargent  has  equip- 
ped his  Verne  Drive-In  at  Luverne  with  in- 
car  heaters.  He  plans  to  operate  the  out- 
door stand  through  the  winter  except  dur- 
ing periods  of  heavy  snow  . . . Lawrence 
C.  “Larry”  Wiesner,  former  exhibitor,  52, 
died  at  his  home  in  Marshall. 


P/ease 

seneffne 

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THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 


MILWAUKEE 


Y^ard  Pennington,  manager  here  for 
Paramount,  is  being  transferred  to  San 
Francisco,  Calif.  A farewell  testimonial 
was  being  whipped  up  in  his  honor  and 
scheduled  to  take  place  October  30  at  the 
Maryland  Steak  Ranch. 

Lawrence  Carra,  the  director  who  guided 
the  musical  antique,  “Leave  It  to  Jane,” 
into  a smashing  off-Broadway  success,  is 
here  to  put  the  same  zing  into  the  Mil- 
waukee version  at  the  Skylight.  Carra  says 
about  30  such  theatres  around  the  country 
are  successful  because  they  feature  name 
stars,  such  as  Martha  Raye  and  Danny 
Kaye. 

Thomas  Mitchell,  veteran  stage  and 
screen  star,  addressed  the  Madison  Civic 
club  at  the  season’s  opening  meeting.  He 
told  the  audience  that  tremendous  costs, 
union  restrictions  and  the  need  to  ap- 
peal to  mass  audiences  throttle  experi- 
mentation in  drama  in  New  York,  in  the 
movies  and  on  television. 

Harold  Klessig,  president  of  the  Antigo 
Chamber  of  Commerce,  says  the  com- 
munity has  tried  everything  else  in  ex- 
ploiting their  annual  Wisconsin  Potato 
Show  with  agreeable  success,  but  for  next 
year’s  festivities  will  take  a few  tips  from 
the  showmen  in  publicizing  and  glamoriz- 
ing the  event.  More  than  300  growers  and 
37  exhibitors  were  on  the  scene  for  the 
largest  show  of  its  type  in  the  nation. 

Dr.  John  C.  White  Dies; 

Son  of  Omaha  Supplier 

OMAHA  — Funeral  services  were  con- 
ducted at  Hagerstown,  Md.,  October  30 
for  Dr.  John  C.  White,  37,  who  died  at 
his  home  there  after  a brief  illness. 

Dr.  White  was  the  son  of  Mr.  and  Mrs. 
Carl  White  of  Omaha,  Carl  White  being 
owner  of  the  Quality  Theatre  Supply  Co. 
and  a veteran  projectionist.  He  and  his 
wife  made  frequent  visits  east  while  their 
son  was  taking  advanced  work  at  Johns 
Hopkins  Hospital  and  after  he  joined  the 
staff  of  Brooklane  Hospital  at  Hagerstown. 

Dr.  White  was  a graduate  of  Creighton 
University  and  the  University  of  Nebraska 
College  of  Medicine.  Other  survivors  in- 
clude his  wife  Olga;  four  sons,  John,  Ter- 
rence, David  and  Bruce;  a daughter, 
Pamela,  all  of  Hagerstown,  and  a brother, 
Carl  L.,  of  Elkhorn,  Neb. 

Burial  was  at  Hagerstown. 

Hawarden  Sioux  Opening 
On  New  Site  November  10 

HAWARDEN,  IOWA— Harry  Lankhorst 
has  moved  the  Sioux  Theatre  to  a new 
location  and  plans  to  open  the  250-seat 
film  house  about  November  10. 

The  new  site,  which  formerly  housed 
the  Veterans  of  Foreign  Wars  club  and 
prior  to  that,  the  Comet  Theatre,  has 
been  completely  remodeled.  A new  stone 
front,  pine-paneled  lobby  with  fireplace, 
large  screen,  redwood  basement  foyer  and 
modern  air  conditioning  equipment  are 
among  the  new  features  which  have  been 
installed. 

Lankhorst  sold  the  site  of  the  old  Sioux 
and  it  is  being  remodeled  for  use  by  a drug 
store.  Lankhorst  also  operates  the  Wig- 
wam Drive-In  at  Shenandoah. 


NC-2 


BOXOFFICE  ::  November  6.  1961 


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every  patron.  This  package  will  bear  the 
"FLIGHT  OF  THE  LOST  BALLOON"  imprinted 
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O Dress  your  usherette  in  nurse's  uniform  and 
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DES  MOINES 


^arl  Schwanabecke,  drive-in  manager  at 
Knoxville,  got  back  a stolen  speaker, 
thanks  to  an  exhibitor  at  Roseburg,  Ore. 
Seems  that  after  the  Oregon  theatreman 
bought  the  speaker  in  a second-hand  store, 
he  noticed  it  bore  the  markings,  “Fron- 
tier Theatre,  Knoxville,  Iowa.”  and  noti- 
fied Schwanabecke.  The  soundbox  made 
the  return  trip  from  Roseburg  by  mail. 
How  it  got  to  Roseburg  remains  a mystery 
. . . The  Schwanabeckes  recently  did  some 
traveling  themselves,  in  Colorado,  where 
they  were  the  guests  of  Earl  Kerr,  Knox- 
ville Theatre  owner. 

At  Boone,  the  Rialto  had  a free  Hal- 
loween show  for  youngsters  under  14,  who 
signed  a pledge  card  promising  they  would 
not  do  anything  destructive  during  the 
spook  season  . . . The  Bayanihan  Philippine 
Dance  Co.  performed  at  the  Paramount 
in  Waterloo  November  1.  The  30  dancers 
and  15  musicians  appeared  at  the  Brussels 
World  Fair  and  now  are  on  a 13-week 
tour  of  60  U.  S.  cities  . . . Three  cars  and 
four  speakers  were  damaged  when  a 
motorist  cut  a corner  too  sharply  while 
leaving  the  Cedar  Rapids  Drive-In.  Dam- 
age was  estimated  at  $610. 

Don  Allen  of  Tri-States,  Myron  Blank  of 
Central  States  and  Ralph  Olson,  Universal 
manager,  flew  to  Chicago  for  U-I’s  dou- 
ble screening  of  “Flower  Drum  Song”  and 
“Lover  Come  Back”  . . . Irene  DeFrenne’s 
Columbia  coworkers  honored  her  at  a fare- 
well shindig  before  she  left  to  make  her 
home  in  St.  Louis  . . . Joe  Jacobs,  Colum- 
bia manager,  recently  was  on  the  sick 


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list  . . . Mary  Lou  O’Neal  escaped  injury 
in  an  auto  collision,  but  her  new  red  Ram- 
bler suffered  $350  worth  of  scars. 

The  Met  Theatre  at  Iowa  Falls  is  under- 
going extensive  remodeling.  An  aluminum 
and  glass  front  has  been  installed,  major 
changes  have  been  made  in  the  lobby  and 
Manager  E.  S.  Tompkins  plans  a complete 
interior  decorating  job  soon  . . . The  Weit- 
ing  at  Toledo  also  is  in  the  midst  of  re- 
modeling . . . Frank  Kennedy,  manager  of 
the  Page  Theatre  at  Shenandoah,  and  his 
mother,  Mrs.  Lillie  Kennedy,  were  in  a 
taxicab  crash  during  their  recent  vaca- 
tion in  the  Bahamas.  Mrs.  Kennedy  suf- 
fered injuries  and  has  been  confined  to 
her  bed  since  returning  home  ...  A Hal- 
loween night  attraction  at  the  Traer,  Iowa, 
Theatre  featured  the  low,  10-cent  price  of 
admission  for  children  and  adults.  “Treats” 
were  free. 

20th  Century-Fox  office  was  well  pleased 
with  audience  reaction  to  “Second  Time 
Around”  shown  in  a sneak  preview  at  the 
Paramount.  Some  comments  called  the 
Debbie  Reynolds-Andy  Griffith  film  “one 
of  the  best  comedies  in  years”  . . . Eugene 
Jacobs,  United  Artists  manager,  traveled 
to  Dubuque  and  the  Quad-Cities  to  visit 
with  exhibitors  ...  Ed  Cohen,  Columbia 
salesman  from  Omaha,  was  in  the  local 
office  . . . Louise  Curtice  and  Camilla 
Neally,  both  of  United  Artists’  cashier  de- 
partment, have  moved  into  new  homes. 
Camilla  can’t  wait  until  next  summer.  Her 
place  boasts  a lovely  rose  garden. 

WOMPIs  are  working  two  nights  a week 
compiling  clerical  data  for  the  Des  Moines 
Easter  Seal  Center.  Pauline  Mosier  of  Cen- 
tral States  is  in  charge  of  the  project  . . . 
Karen  Bitting  and  Mary  Lou  O’Neal,  both 
of  UA.  and  Margaret  Rawson  of  MGM  are 
new  WOMPIs  . . . lowans  are  amused  to 
learn  that  their  former  senator,  Guy  Gil- 
lette, a staunch  New  Dealer,  will  play  a 
Republican  whip  in  Otto  Preminger’s  "Ad- 
vise and  Consent.” 

In  the  midst  of  city  council  talk  about 
setting  up  a movie  inspection  board,  KRNT 
inquiring  mike  man  Russ  Van  Dyke’s 
Question  of  the  Week  was:  “Would  you 
favor  some  type  of  city  governmental  con- 
trol over  the  type  of  movies  shown  in  Des 
Moines?”  At  week’s  end,  the  tally  was  30, 
yes;  nine,  no. 

Sympathy  is  extended  to  Joe  Cole,  man- 
ager of  the  Rialto  at  Fort  Dodge,  whose 
father-in-law  died  at  Albia,  Iowa  . . . Ex- 
hibitors on  the  Row  included  Dick  Mc- 
Cauley, new  manager  at  Carlisle;  Ben 
Needham,  Lamoni,  and  S.  J.  Backer,  Har- 
lan. 


OMAHA 


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TO  MAKE  MORE  MONEY 

Pull  'em  in  to  your  theatre. 

Bring  'em  to  the  concession  stand  with 
ROMAR  LAMINATED,  WASHABLE 
SIGNS  AND  DATERS 
Proven  Business  Pullers 
ROMAR  VIDE  CO.  CHETEK,  WISC. 


^avid  Franz,  who  has  just  completed  a 
tour  of  duty  in  the  Air  Force,  has 
taken  over  as  manager  of  the  Cooper 
Foundation’s  Dundee  Theatre  here.  He 
succeeds  Don  Wells,  who  was  transferred 
to  the  foundation’s  Cooper  Theatre  in  Ok- 
lahoma City  . . . Jack  Klingel,  city  man- 
ager for  Cooper  Foundation  theatres  here, 
invited  Governor  Morrison  to  see  the  East 


Germany  story,  “Question  7,”  now  playing 
at  the  Dundee.  The  governor  accepted. 
Dean  Ziettlow,  city  manager  for  the 
Cooper  theatres  in  Lincoln,  also  was  a 
guest  of  the  governor,  who  took  the  two 
moviemen  on  a tour  of  the  governor’s  man- 
sion. The  Morrisons  formerly  were  neigh- 
bors of  the  Klingel  family. 

Dale  Goldie,  veteran  exhibitor  at  the 
American  Theatre  in  Cherokee,  Iowa,  is  in 
the  race  for  mayor  of  his  town.  The  elec- 
tion will  be  November  7 . . . Floyd  Torkel- 
son,  owner  of  the  theatre  at  Hudson,  S.  D., 
and  businessmen  of  the  town  are  working 
on  a plan  for  merchants  to  reopen  the 
theatre  there. 

Elmer  Svendsen  has  reopened  his  Roxie 
Theatre  at  Alton,  Iowa  . . . Axel  Soren- 
sen, who  has  the  Vogue  Theatre  at  Beres- 
ford,  S.  D.,  has  gone  on  a one-change-a- 
week  basis  . . . Don  Shane,  city  manager 
for  Tri-States  Theatres,  announced  that 
Mike  Geator  has  been  named  assistant 
manager  at  the  Omaha.  Mike  formerly 
was  at  Tri-States’  Paramount  Theatre  in 
Waterloo,  Iowa. 

Frank  Larson,  exchange  manager  for 
20th-Fox,  announced  that  the  installation 
of  a new  billing  system  at  the  exchange 
was  going  smoothly.  Roland  Stanton  of  the 
home  office  came  here  to  assist.  As  soon 
as  this  operation  is  into  full  operation,  a 
new  accounting  system  will  be  installed 
. . . Larson  reported  that  collections  are 
continuing  for  the  Will  Rogers  Memorial 
Hospital  and  that  the  results  have  been 
better  than  earlier  contributions  ...  Ad 
Mueting,  Pocahontas,  Iowa,  exhibitor,  is 
sporting  a new  Renault. 

Carl  Harriman,  who  has  the  Palace  The- 
atre at  Alton,  Iowa,  is  busy  remodeling 
and  enlarging  his  drive-in  restaurant  . . . 
Fred  Fejfar,  MGM  salesman  in  the  Ne- 
braska-South Dakota  area,  attended  a 
sales  meeting  at  Des  Moines  . . . Phil  Lan- 
non,  exhibitor  at  West  Point,  was  in  South 
Dakota  pheasant  hunting  . . . Heinie  Sag- 
gau,  veteran  Denison,  Iowa,  exhibitor,  went 
to  Park  Rapids,  Minn.,  where  the  Saggaus 
have  a summer  home,  for  some  fall  hunt- 
ing. 

Exhibitors  on  the  Row  included  Nebras- 
kans Arthur  Doht,  Harvard;  Mr.  and  Mrs. 
Fred  Schuyler,  Humboldt;  Jack  March, 
Wayne;  Howell  Roberts,  Wahoo;  Roy 
Keiser,  Crofton;  Clarence  Frasier,  Have- 
lock; Virgil  Kula,  Fullerton;  Marvin  Jones, 
Red  Cloud,  and  lowans  FYed  Ballantine, 
Denison;  Frank  Good,  Red  Oak;  Byron 
Hopkins,  Glenwood  and  Villisca;  Dick 
Kuhl,  Greenfield,  and  Arnold  Johnson, 
Onawa. 


Howard  Keel  and  Nicole  Maurey  star  in 
AA’s  “The  Day  of  the  Triffids.” 


E DeLUXE  RECTIFIER  BULBS 

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NC-4 


BOXOFFICE  ::  November  6,  1961 


Special  attention  was  given  to 
the  projection  room  when  the 
30-year-old  Pantheon  Theatre 
in  Toledo,  Ohio  was  com- 
pletely remodeled  recently. 

John  Elrod,  Local  228,  is  shown 
about  to  start  the  use  of  the 
new  70/ 35mm  projectors  and 
new  35-70  projection  arc 
lamps.  The  Pantheon  projec- 
tion room  is  noteworthy  for  its 
generous  size,  neatness  of  lay- 
out, acoustical  walls  and  ceil- 
ing and  general  and  spot  il- 
lumination. A new  widescreen 
and  six-track  stereophonic 
sound  were  also  installed  in 
preparation  for  the  showing  of  A 

wide-gauge  motion  pictures. 


NOVEMBER  6, 


19  6 1 


S INCH  THE  distinguishing 
characteristic,  and  the  heart,  of  the 
motion  picture  theatre  is  its  projection 
and  sound  system,  it  is  surprising  and 
unfortunate  that  too  many  exhibitors 
are  guilty  of  giving  scant  attention  to 
the  projection  room. 

As  long  as  the  projectors  will  creak 
along  and  get  some  kind  of  picture  on 
the  screen,  and  as  long  as  the  sound 
system  is  audible  at  all,  such  exhibitors 
are  content  to  let  matters  ride — at  the 
some  time  bemoaning  the  lack  of  at- 
tendance. 

Public  interest  in  going  out  to  the 
theatre  is  on  a gratifying  rebound,  and 
if  a theatremon  has  a sick  boxoffice  he 
would  do  well  to  go  into  the  booth  with 
his  projectionist  and  find  out  just  what 
is  wrong  and  what  is  needed  to  be  able 
to  give  his  patrons  quality  screen  pre- 
sentation. Better  still,  he  could  call  in  a 
service  engineer  to  pinpoint  the  trouble. 

Obviously,  the  next  move  is  to  invest 
in  the  necessary  new  equipment,  re- 
placement parts,  and  outside  technical 
service  where  indicated. 

There  are  physical  qualifications  of 
a good  projection  room  which  should 
be  given  careful  consideration,  as 
Wesley  Trout  points  out  and  describes 
in  detail  on  the  following  pages. 

A good  screen,  of  course,  is  the  final 
necessary  equipment  for  fine  screen 
presentation,  and  if  the  present  one  is 
not  up  to  today's  high  standards  it 
should  be  replaced. 

When  all  these  steps  have  been 
taken,  those  exhibitors  with  a sick  box- 
office  can  make  it  well  by  advertising 
what  they  have  done  to  assure  com- 
plete patron  enjoyment  of  motion  pic- 
tures, to  make  sure  those  disappointed 
former  customers  are  lured  back  to 
their  theatres. 


con 


t 


e 


n 


t 


What  Makes  a Good  Projection  Room? Wesley  Trout  4 

Another  Fox  West  Coast  Theatre  Updated 8 

Ackery  of  Vancouver  Pulls  Out  All  the  Promotional 

Stops  to  Win  Pepsi  Contest 12 

Echoes  of  NAC  New  Orleans  Convention 15 

Change  Concessions  Techniques  for  Greater  Sales 16 


DEPARTMENTS: 

Projection  and  Sound 

4 

New  Equipment 

and  Developments 

17 

Literature 

10 

Readers'  Service  Bureau 

19 

Refreshment  Service 

12 

Advertisers'  Index 

19 

About  People  and  Product 20 

☆ 


ON  THE  COVER 

The  new  projectors  installed  in  the  Pantheon  Theatre,  Toledo, 
are  Bauer  70mm  mechanisms,  and  the  projection  arc  lamps  are 
Strong  35-70. 


I.  L.  THATCHER,  Managing  Editor 

The  MODERN  THEATRE  Section  of  BOXOFFICE  is  included  in  the  first  issue  of  each  month. 
Editorial  or  general  business  correspondence  should  be  addressed  to  Associated  Publications, 
825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  Wesley  Trout,  Technical  Editor;  Eastern  Repre- 
sentotive:  D.  M.  Mersereau,  1270  Sixth  Ave.,  Rockefeller  Center,  New  York  20,  N.  Y.; 
Central  Representatives:  Louis  Didier,  Jock  Broderick,  5809  N.  Lincoln,  Chicago  45,  III., 
Western  Representative:  Wettstein,  Nowell  & Johnson,  Inc.,  672  Lofayette  Place,  Los 
Angeles  5.  Colif. 


new  Dole  Pacer 


now  trfsre  are  two  grea 
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(one  of  them  is  just  right  for  you!) 


The  new  Dole  Pacer  looks  like  the  famous  Dole 
Director.  But  there’s  a difference: 

The  Pacer  is  an  ice-cooled  dispenser,  designed 
for  use  where  there  is  a ready  source  of  ice  and  pre- 
cooled carbonated  water. 

The  Director  utilizes  mechanical  refrigeration 
and  is  available  with  a built-in  carbonator,  if  desired. 

One  of  them  is  exactly  right  for  you!  Either  of 
them  can  help  you  increase  total  refreshment  sales 
. . . and  give  you  more  profits  per  square  foot.  Look 
at  these  outstanding  merchandising  features: 


® Speeds  service  — Serves  three  drinks  from  one 
dispenser.  ® Illuminated  End  Panels  with  brilliant 
transparency  inserts.  ^ Built-in  Dole  Valves  as- 
sure accurate  quality  control.  ^ New  Deeper  Base 
accommodates  all  size  drinks.  ® Three  IVa-gal- 
lon  syrup  tanks  give  big  capacity.  ^ Rugged 
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For  further  information,  see  your  representa- 
tive for  Coca-Cola,  or  write:  Manager,  Vending  and 
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Company,  P.  O.  Drawer  1734,  Atlanta  1,  Georgia. 


Manufactured  and  distributed  by  The  Dole  Valve  Company,  Chicago,  Illinois 


BOXOFFICE  ::  November  6.  1961 


3 


WHAT  MAKES  A GOOD  PROJECTION  ROOM? 


The  new  projection  room  in  the  remodeled  and  updated  40-year-old  Allen  Theatre  in  Cleyeland  is 
large  enough  to  house  three  new  Philips  Noreico  projectors,  two  of  which  are  shown  here.  Ashcraft 
Super  Cinex  lamps  and  reflectors  and  a six-channel  transistorized  sound  system  were  installed.  A new 
50-foot  Pearllte  screen  was  also  an  important  part  af  the  screen  presentation  equipment  included  in 
the  overall  modernization  expenditure  of  $300,000  by  Stanley  Warner  Theatres.  Installation  was  made 
under  the  direction  of  Robert  Giles,  engineer  for  Stanley  Warner  in  the  Cleveland  area,  and  Phil  De 
Invernois,  SW  chief  engineer.  Shown  in  the  picture  are  Elmer  Shafer  and  John  Richie  at  the  projectors 
and  Andrew  Evans  at  the  rewind,  the  projection  crew. 


• More  than  adequate  size 

• Eight  to  12-foot  ceiling 

• Fire  safe  construction 

• Code-standard  wiring 

• Light  and  ventilation 

By  WESLEY  TROUT 

The  pro- 
jection ROOM  is  a 
very  important  part 
of  any  motion  pic- 
ture theatre.  The 
principal  reason  for  a 
projection  room  is,  of 
course,  safety,  and  to 
house  the  projection 
and  sound  equip- 
ment. During  our 
frequent  travels,  we 
have  found  too  many 
situations  where  size 
was  sacrificed  in  order  to  make  space  for 
office  or  for  extra  seating. 

Generally,  with  some  careful  planning, 
if  such  office  room  is  needed,  it  should  be 
designed  to  fit  around  a well-planned  pro- 
jection room.  In  most  cases,  an  office 
could  be  built  suitably  elsewhere  in  the 
theatre.  The  construction  of  a projection 
room  should  not  be  an  afterthought! 

DIFFICULT  TO  WORK 

Inadequate  amount  of  space  in  a projec- 
tion room  makes  it  difficult  to  work  on 
projectors  or  sound  equipment,  and  does 
not  help  to  make  suitable  conditions  for 
the  projectionist  to  work  in.  A small 
amount  of  space  sometimes  prohibits  in- 
stallation of  larger  lamps  if  more  light  is 
needed,  which  is  the  case  many  times  if 
the  screen  size  is  increased,  etc. 

We  know  that  the  average  theatre  pro- 
jection room  must  be  large  enough  to  at 
least  house  two  projectors,  pre-amplifiers 
and  power  amplifiers,  plus  a motor  gener- 
ator set  or  two  large  rectifiers  for  current 
to  the  arc  lamps.  Moreover,  there  has  to 
be  a fairly  large  film  cabinet  and  electric 
rewind.  All  these  units  require  a specified 
amount  of  space,  and  there  should  be 
enough  extra  space  to  work  on  either  side 
of  the  projectors  without  being  cramped 
for  room. 

We  have  worked  on  equipment  in  pro- 
jection rooms  so  small  it  was  almost  im- 
possible to  use  our  test  equipment  and 
tools.  In  many  situations  this  could  have 
been  corrected  by  spending  only  a few  dol- 
lars and  increasing  the  size  three  or  more 
feet  which  would  have  made  it  easy  to 
make  repairs  and  for  the  projectionist  to 
check  and  oil  his  equipment. 

We  realize,  of  course,  that  due  to  the 
physical  conditions  of  the  building,  in  some 
cases,  it  is  not  always  possible  to  enlarge 
the  projection  room.  In  some  situations, 
we  have  moved  the  generator  or  rectifiers 
into  an  adjacent  small  room  or  housed 


them  just  outside  of  the  projection  room. 
It  is  always  best  to  keep  these  two  pieces 
of  equipment  outside  of  the  projection 
room.  Rectifiers  generate  extra  heat  and 
the  generator  is  noisy.  However,  do  not 
install  either  one  of  these  units  too  far 
from  the  projection  room — long  feed  leads 
create  some  resistance  and  this  should  be 
avoided  for  efficiency. 

It  should  be  needless  to  state  that  two 
of  the  most  important  commodities  the 
motion  picture  has  to  sell  are  good  sound 
reproduction  and  high  quality  projection. 
The  other  important  things  are,  of  course, 
good,  comfortable  seats;  clean  and  at- 
tractive auditorium,  properly  lighted  for 
projection:  plus  a good  picture  program. 
Any  exhibitor  will  agree,  we  are  sure,  these 
go  hand-in-hand  if  any  theatre  operates 
successfully. 

EXPERIENCE  SET  STANDARDS 

Equipment  should  be  housed  in  a room 
which  measures  up  as  closely  as  possible  to 
accepted  standards  which  have  been  de- 
termined from  long  experience.  Our  ex- 
perience in  designing  and  making  recom- 
mendations in  projection  room  construc- 
tion has  proved,  over  the  years,  that  in 
most  cases,  these  requirements  can  be  ac- 
complished without  becoming  too  costly. 

We  know  many  theatres  are  paying  high 
insurance  rates  because  of  improperly  con- 
structed projection  rooms.  One  can  use  a 
four-inch  hollow  tile  construction  for  the 
walls  and  the  floor  and  ceiling  of  concrete 
construction.  Each  city  and  state  has 
certain  type  specifications  and  materials 
that  must  be  used  in  order  to  comply  with 
its  fire  and  safety  laws.  These  laws  should 
be  complied  with  in  order  to  obtain  mini- 


mum insurance  rates  and  for  the  safety  of 
your  patrons. 

The  dimensions  of  an  ideal  projection 
room  are  of  extreme  importance  for  good 
operation  and  efficiency.  The  ceiling  should 
not  be  less  than  eight  feet  from  the  floor; 
if  possible,  it  should  be  12  feet.  Now 
the  length  of  the  room  will  depend  upon 
the  number  of  projectors  and  sound  equip- 
ment. We  recommend  not  less  than  eight 
feet  for  one  projector  and  six  or  seven 
feet  for  each  additional  projector.  There 
should  be  room  for  additional  equipment  in 
the  future,  particularly  so  in  large  theatres 
that  might  contemplate  70mm  projection. 
Now,  the  depth,  from  front  to  back  wall 
should  not  be  less  than  ten  to  12  feet. 
These  dimensions  will  permit  easy  serv- 
icing of  equipment  and  better  working 
conditions. 

When  building  a new  theatre,  locating 
the  projection  room  is  of  paramount  im- 
portance. Avoid  projection  angles,  if  pos- 
sible, to  eliminate  distortion  on  the  screen. 
The  maximum  angle  should  be  about  15°. 
Projectors  should  be  centered  on  the 
screen. 

FLOOR  MUST  BE  CLEAN 

The  floor  should  be  covered  with  a good 
grade  of  linoleum  and  kept  clean  so  that 
there  will  be  very  little  dust  scuffed  up 
which  will  settle  on  film,  causing  minute 
scratches,  get  into  the  projector  bearings 
and  cause  rapid  wearing  of  parts,  and  can 
get  into  sound  equipment  and  cause 
trouble. 

Briefly,  the  lens  and  observation  ports 
should  be  the  correct  size  so  that  the  pro- 
jectionist can  see  the  picture  easily,  and 
they  should  be  covered  with  a high  grade 


Wesley  Trout 


4 


The  MODERN  THEATRE  SECTION 


( » 

I 


I « 


Checking  Sound  System  Components 


Some  makes  of  sound  equip- 
ment do  not  have  adequate  checking 
facilities.  If  the  amplifier  rack  does  not 
have  meter  or  meters  for  checking  per- 
formance of  amplifier  individual  plate 
currents  of  the  tubes,  the  projectionist 
should  have  a reliable  radio-TV  service- 
man check  all  the  tubes  at  least  once 
every  two  weeks.  We  recommend  that  a 
log  should  be  kept  of  the  readings,  and 
when  any  tube  falls  off  from  normal 
reading  it  should  be  immediately  re- 
placed in  order  to  keep  the  equipment 
in  shape  to  give  high  quality  sound  re- 
production. This  precaution  may  prevent 
a number  of  sudden  breakdowns  during 
the  performance. 

High  resistance  headphones  (phones 
of  around  20,000  ohms  will  draw  very 
little  cm-rent)  that  will  not  disturb  the 
circuit  are  most  excellent  for  listening 
tests  and  discovering  faulty  operating 
stages.  Stage  to  stage  can  be  checked 
for  gain,  distortion  and  low  volume.  We 
suggest  that  you  solder  a hard-drawn 
copper  wire  of  about  No.  8 gauge  to 
each  cord  terminal  for  a test  prod.  The 
ends  of  the  picks  may  be  filed  down  to 
a sharp  point,  and  the  picks  covered 
with  a length  of  cambric  “spaghetti” 
for  insulation  and  to  prevent  receiving 
a shock  when  testing  stages.  Of  course, 
for  complete  checking  of  various  ampli- 
fier stages  a high  quality  multimeter 
should  be  used. 

KEEP  SPARE  PHOTOCELLS 

We  strongly  recommend  keeping  a 
spare  photocell  for  each  soundhead  on 
hand.  The  best  way  to  test  a cell  is  in 
actual  operation  in  the  system,  then 
mark  it  “good”  and  keep  in  the  parts 
cabinet  along  with  a complete  set  of 
good  quality  vacuum  tubes.  The  correct 
amperage  fuses  for  the  sound  system 
should  always  be  kept  on  hand.  Use  one 
with  the  correct  capacity. 

Certain  checks  should  be  made  every 
day  and  this  should  be  a daily  routine. 
The  volume  should  be  set  at  a very  low 
setting:  the  reason  for  setting  at  the 
lowest  possible  level,  is  that  any  drop- 
ping off  from  this  level  will  be  much 
more  apparent  to  the  average  ear,  than 
if  a larger  ratio  of  sound  is  obtained. 
The  output  of  the  monitor  will  serve 
very  nicely  for  a check  of  the  sound  out- 


put but  stage  speakers  should  be  used 
for  quality  output. 

Several  exciter  lamps  should  always 
be  kept  on  hand  and  ready  for  instant 
replacement.  Many  modern  soundheads 
are  equipped  with  pre-set  lamps  and  it 
is  a very  simple  matter  to  change,  older 
makes  have  to  be  focused  in  order  to 
obtain  maximum  sound  level.  The  min- 
ute a lamp  shows  sagging  filament  or 
bulb,  it  should  be  replaced  as  the  sound 
level  will  drop  and  the  quality  of  the 
sound  output  will  suffer. 

UNIFORM  SPEED  IMPORTANT 

The  unifoi-mity  of  speed  in  the  op- 
eration of  the  soundhead  is  of  extreme 
importance.  Since  the  pitch  or  frequency 
of  the  reproduced  sound  depends  upon 
the  rate  at  which  the  sound  track 
varies  the  intensity  of  the  steady  beam 
of  light  from  the  exciter  lamp,  it  should 
be  quite  evident  that  the  film  at  this 
point  where  the  light  passes  through  the 
sound  lens  through  the  sound  track 
must  be  as  nearly  uniform  as  possible 
in  order  to  obtain  reproduced  sound 
free  of  distortion  and  clear  in  speech 
and  music. 

High  quality  sound  reproduction  can 
be  had  only  when  the  film  speed  is 
constant  with  a permissible  variation 
of  about  5 per  cent.  The  sound  repro- 
duced should  always  be  exactly  like 
the  original.  It  is  understandable  that 
the  other  units  must  be  in  good  condi- 
tion in  order  to  obtain  perfect  sound 
reproduction  — pre-amplifier,  power 
amplifier  and  the  loudspeakers.  All 
units  should  be  carefully  “matched”  so 
that  the  desired  sound  output  will  be 
satisfactory. 

Direct  current  is  always  preferable 
for  exciter  lamp  in  order  to  secure  less 
hum  in  the  sound  output.  However,  AC 
is  used  in  many  installations  and  when 
the  film  is  used  hum  cannot  be  heard 
enough  to  be  noticed. 

Again,  may  we  point  out  the  import- 
ance of  keeping  all  the  units  and  com- 
ponents in  your  sound  system  free  of 
dirt  and  dust  accumulations.  It  is  just 
as  important  that  you  keep  the  sound 
system  clean  as  it  is  the  projectors. 
One  should  thoroughly  clean  all  the 
units  once  a week. 

— Wesley  Trout 


of  optical  glass.  Be  sui*e  to  clean  the  glass 
every  day. 

Noise  should  be  kept  out  of  the  audi- 
torium. It  is  very  annoying  to  hear  talk- 
ing, projector  noise,  and  the  monitor  in 
particularly  quiet  parts  of  the  picture  pro- 
gram. Loud  talking  should  never  be 
allowed  in  a projection  room. 

Observation  ports  should  not  be  less  than 
14  inches  high  by  12  inches  wide.  They 
should  be  approximately  60  inches  from 
the  floor.  The  lens  ports  should  not  be  any 
longer  than  necessai*y  to  pass  the  light 
beam,  approximately  12  inches  high  by 
ten  inches  wide.  This  opening  should  be 
cut  down,  if  too  lai'ge,  to  just  allow  the 
light  beam  to  pass  through  and  not  cause 
any  shadows  on  the  screen. 

CONSTRUCTION  OF  PORT  SHUTTERS 

Port  shutters  should  be  constructed  of 
about  No.  10  gauge  iron.  One  should  con- 
sult local  fire  authorities  for  specifed  ma- 
terial. Metallic  fuse  links  should  be 
mounted  near  top  of  magazine  door  and 
over  rewind,  and  near  the  exit  door.  All 
of  these  should  be  connected  to  a master 
cord. 

A soft  green  paint  for  the  walls,  in  my 
opinion,  is  always  a very  good  color,  but 
the  ceiling  should  be  painted  a light  color, 
preferably  white. 

Indirect  lighting,  except  work  lights, 
should  always  be  used  for  less  eye  strain. 
Every  projection  room  should  be  equipped 
with  a work  light  on  a reel,  fitted  with  a 
long  cord.  This  permits  moving  the  light 
anywhere  in  the  room  to  have  adequate 
light  where  needed  most.  There  should  be 
a wire  guard  on  the  light  to  prevent  break- 
ing the  bulb,  and  a small  hook  on  the 
guard  for  hanging  the  lamp  will  leave 
the  hands  free.  A 75  or  100 -watt  lamp  is 
the  best  size. 

GOOD  WIRING  VITAL 

We  cannot  overstress  the  importance  of 
good  wiring  in  the  projection  room.  First, 
we  advise  every  theatre  owner  to  consult 
with  local  authority,  usually  the  city 
electrician  or  fire  chief,  regarding  city  and 
state  wiring  codes  for  laws,  regulations, 
etc.  These  regulations  are  generally  rea- 
sonable and  will  not  work  a hardship  on 
anyone  and,  in  many  cases,  save  the  ex- 
hibitor in  insurance  rates.  Too  often  we 
find  veiT  inadequate  whing  to  take  care  of 
various  electrical  loads.  Overloading  cir- 
cuits is  very  dangerous  and  also  causes 
wires  to  heat  and  run  higher  electrical 
bills.  Circuits  to  the  projection  equipment, 
particularly  to  the  arc  lamps,  carry  very 
high  amperage  and  must  be  large  enough 
to  carry  this  current  without  overheating. 
In  new  installations,  we  suggest  you  use 
lai'ge  enough  conduit  to  carry  extra  wire 
or  larger  wires  in  case  you  install  larger 
rectifiers  or  lamps  at  a future  date.  Keep 
the  correct  capacity  fuses  in  the  fuse 
block  so  that  your  equipment  will  be  pro- 
tected and  to  prevent  a fire. 

For  some  circuits  in  the  projection  room, 
“BX”  or  greenfield  may  be  used,  such  as 
motor  and  rewind  circuits  that  do  not 
carry  heavy  currents. 

Good  splices  are  of  extreme  importance 
because  a bad  splice  will  heat  and  cause 
trouble,  plus  a loss  of  current.  The  im- 
portant point  is  to  get  all  the  insulation 
off,  so  the  wire  will  be  clean  and  make 
good  contact.  Splicing,  without  using 


solder,  seldom  makes  a permanent  contact, 
and  is  generally  unreliable.  Solder  should 
always  be  used.  Use  rosin  core  for  soimd 
equipment  and  acid  or  paste  type  for  all 
other  electrical  connections. 

Connections  to  switches  and  other  com- 
ponents are  usually  made  mechanically. 
Use  special  connectors,  lugs  and  screws. 
Make  sure  these  connections  are  tight. 
They  should  be  checked  at  frequent  in- 
tervals. Using  a hollow  lug,  wire  must  be 
soldered  into  place.  Be  sure  the  wire  is 
bright  and  shiny  and  the  lug  is  hot  so  that 
a firm  connection  will  be  made.  Never 
apply  solder  and  flux  to  a cold  metal.  The 
metal  must  be  heated,  too,  in  order  to 


make  a good  and  strong  soldered  joint. 

Here  are  a few  of  the  most  essential 
things  to  keep  in  mind  when  planning  a 
new  projection  room.  The  installation  of 
equipment  and  wiring  calls  for  (1)  Instal- 
lation of  either  35mm  or  70mm  projectors; 

(2)  High  intensity  projection  arc  lamps: 

(3)  Power,  pre-amplifiei's  and  unit  for 
furnishing  DC  for  exciter  lamps;  (4>  Arc 
ventilating  unit  and  (5)  Spotlight  or 
effect  equipment.  All  of  these  units  must 
be  supplied  with  current  and  conduit  and 
the  “BX”  should  be  of  adequate  size  to 
take  care  of  wires  necessary  to  cariT  the 
projection  machine  motors,  work  lights 

Continued  on  following  page 


BOXOFFICE  ;:  November  6,  1961 


5 


It’s  just  plain  common  sense!  A heater-equipped  drive-in  means  you 
never  have  to  close  down.  Never  have  to  keep  paying  overhead  with- 
out receiving  income.  And  it  doesn’t  take  too  many  admissions  to  pay 
for  the  whole  deal! 

Of  course,  the  best  place  to  get  your  heaters  is  from  National 
Theatre  Supply.  National  knows  more  about  what  type  of  heater  is 
best  for  your  drive-in  and  climate.  At  National,  you  choose  from  the 
most  com.plete  line  of  heaters  on  the  market ...  in  every  voltage  range 
and  every  capacity.  And  you  get  the  benefit  of  National’s  direct-to- 
you  financing. 

Don’t  be  a “wait  till  next  year”  guy . . . and  don’t  risk  having  your 
competitor  beat  you  to  it!  Call  your  nearby  National  man  now  and 
let  him  help  you  select  the  best  heater  for  your  drive-in. 

Now  ...give  your  Drive-In  patrons  a warm  welcome! 


NATIONAL  THEATRE  SUPPLY  COMPANY 

50  PROSPECT  AV  EN  U E • TAR  RYTOWN.  N.Y. 

MEDFORD  1-G200  subsidiary  of  general  precision  equipment  corporation 


6 


A GOOD  PROJECTION  ROOM 


Continued  from  preceding  page 

and  rewind.  Wiring  for  the  projection  arcs 
should  come  up  through  the  floor  and  then 
up  into  the  bases  of  the  projectors  for  a 
neat  job.  All  wires  should  be  large  enough 
to  easily  carry  any  current  load  without 
overheating,  of  course. 

NEED  GOOD  VENTILATION 

The  projection  room  should  be  well- 
ventilated  for  the  projectionist’s  health. 
In  my  humble  opinion,  even  in  small  the- 
atres there  is  no  good  reason  for  not  pro- 
viding good  ventilation,  properly  painted 
walls  and  floor  covering  for  keeping  down 
the  dust  and  making  the  projection  room 
a better  place  to  work  in.  It  should  be 
understandable  that  when  good  working 
conditions  prevail,  the  projection  staff  will 
do  a much  better  job.  My  many  years  in 
the  field  inspecting  and  repairing  both 
sound  and  projection  equipment  have 
fully  convinced  me  that  a projectionist 
will  appreciate  a nice  place  to  work  in  and 
will  do  a far  better  job  in  a first-class  pro- 
jection room  equipped  with  projection  and 
sound  equipment  in  good  running 
condition. 

Let  us  say  just  a few  words  about  room 
illumination.  Every  projection  room  should 
be  equipped  with  a light  over  each  pro- 
jector, properly  shaded  so  that  it  will  not 
shine  on  the  screen  nor  in  the  projection- 
ist’s eyes;  there  should  be  a light  over  the 
rewind  table  and  film  cabinet  with  a 
gooseneck  so  it  can  be  easily  adjusted  for 
best  lighting;  there  should  be  a work  light 
with  a long  cord  on  a reel,  and  the  over- 
all lighting  of  the  room  should  be  done 
with  indirect  lighting  in  the  ceiling.  Good 
lighting  is  not  costly  and  should  prevail 
even  in  small  theatres. 

There  should  also  be  sufficient  supply 
of  paper  towels,  place  to  wash  and  a toilet. 
We  do  realize,  of  course,  the  size  of  the 
room  will  not  always  permit  the  latter  but 
there  should  be  at  least  a place  to  wash 
one’s  hands  and  some  comfort  and  con- 
venience for  the  projection  staff;  more  so, 
when  the  theatre  operates  12  to  15  hours 
a day. 

THE  STAFF'S  OBLIGATIONS 

In  closing,  may  we  point  out  to  the  pro- 
jection staff  that  when  good  working  con- 
ditions prevail  and  the  projection  room  is 
equipped  with  first-class  equipment,  it 
should  be  kept  clean  and  the  room  kept 
in  tip-top  condition  at  all  times.  A dirty 
projection  room  and  equipment  means  that 
the  projectionists  are  slovenly  and  careless 
and  take  no  pride  in  their  work.  There  is 
always  some  extra  time,  even  during  show 
time,  to  do  some  cleaning  of  the  projectors, 
lamps  and  sound  equipment,  and  to 
straighten  up  everything  before  leaving  for 
the  night. 


The  intermittent  pops  which  occur  in  all 
sound  systems  have  been  traced  to  a static 
buildup  which  can  develop  when  leader 
stock  is  passed  across  the  pole  pieces  when 
such  pole  pieces  are  not  grounded  as  they 
should  be. 


Readers'  Service  Bureau  Coupon,  page  19. 


The  MODERN  THEATRE  SECHON 


Theatre  Rotunda  Restored 


The  famed  rotunda  of  the  Stanley  Warner  Allen 
Theatre  in  Cleveland  was  brought  back  to  new  life 
and  beauty  in  the  recent  $300,000  remodeling  and 
updating  of  the  house.  After  the  filmgoer  has 
passed  through  the  outer  lobby  with  its  new  display 
cases  heralding  coming  pictures,  and  the  inner 
lobby,  he  comes  to  the  rotunda  with  its  great  pillars 
and  its  dome  ceiling  with  panels  and  ovals  filled 
with  delicate  paintings  in  dominating  rose  and 
blue.  All  the  restoration  and  redecoration  was  done 
by  Phil  Garbo  Co.  which  put  in  the  original  frescos, 
trimmings  and  decorations  40  years  ago. 


New  Hurley  Screens  Installed 

Hurley  Screen  Co.’s  Super  Optica  screen 
is  to  be  installed  in  two  additional  thea- 
tres, according  to  Florence  Hurley,  and  a 
third  recent  installation  has  just  been  com- 
pleted. The  latter  is  at  the  new  Cinema 
Theatre  on  U.  S.  Route  No.  1.,  Edison,  N.  J. 
The  others,  soon  to  be  in  use,  are  at  the 
new  Golf  Mill  Theatre,  Niles,  111.,  and  the 
new  Bellevue  Theatre,  Bellevue,  Wash. 


flSHCfiflFT 

PfiOJtCTIOn  LflfllPS 

and 

RFCTIflffiS 

★ 

World's  Standard 
of 

Projection  Excellence 


. . . because  BalCOLD  Reflectors  cut  heat  in  half! 

Old-fashioned  reflectors  keep  the  film  gate  so  hot  that  projectors 
and  lenses  expand.  Then,  end-of-reel  contraction  makes  refocusing 
necessary. 

But  not  with  BalCOLD  Reflectors!  The  film  gate  just  never  gets 
hot  enough.  Here’s  what  one  theatre  man  says:  “.  . . there’s  not 
enough  temperature  rise  to  cause  expansion  so  we  never  experi- 
ence projector  or  lens  contraction  during  the  cooling-off  period  at 
the  end  of  a reel.” 

More  light,  less  heat . . . that’s  the  BalCOLD  story.  It  means  an 
end  to  focus  drift,  greater  depth  of  field.  Less  wear  on  projector 
and  film  prints,  and  far  longer  useful  life  than  silvered  projectors. 

Next  time  you  replace  silvered  reflectors,  replace  them  with 
BalCOLD — the  only  reflector  whose  proven  contribution  to  the 
advancement  of  motion  picture  projection  has  won  for  its  designers 
the  highly  regarded  technical  award  from  the  Academy  of  Motion 
Picture  Arts  and  Sciences. 


r 

EAUSCH  & LOME  INCORPORATED  j 

j 72023  Bausch  St.,  Rochester  2,  N.  Y.  j 

I Q Send  me  BalCOLD  Data  Brochure  E-35.  I 

Name j 

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City Zone State j 

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BOXOFFICE  ::  November  6,  1961 


r;sK-''s-paHDfr  trap—  J 

ACACEMY  WINNER 

HAYLEY  MILLS 
CONTINUOUS  OAILY  12:301 


i-  astrs  !CI 

went  TRAP- 

cy: 


The  lower  facade  of  the  remodeled  Wilshire  Theatre 
on  Wilshire  Boulevard  in  Santa  Monica,  Calif., 
sparkles  with  gleaming  imported  tile,  the  bright 
light  of  the  marquee  and  the  illuminated  glass  and 
aluminum  display  cases.  Nearly  $100,000  was  spent 
on  a front-to-screen  modernization  of  the  theatre. 


This  closeup  of  one  side  of  the  Wilshire's  outer  lobby  shows  the  pattern  of  the  multicolor  tile  used  on 
the  facade  of  the  theatre  and  continued  inside  as  trim.  The  depth  of  the  wide  showcase  produces  an 
almost  three-dimensional  effect  on  the  display.  Two-toned  terrazzo  flooring  is  laid  in  an  interesting 
diagonal  design.  Overhead  soffit  lights  make  the  lobby  bright  and  inviting.  Patrons  have  a clear  view 
of  the  inner  lobby  as  they  approach  the  full-length  glass  and  aluminum  doors. 


ANOTHER  FOX  WEST  COAST  HOUSE  UPDATED 


Santa  Monica  Theatre  Given  Beauty  Treatment  in  Circuit-Wide  Program 


Patrons  of  the  Wilshire  Theatre 
in  Santa  Monica,  Calif.,  are  enjoying  the 
movies  with  increased  pleasure  while 
luxuriously  seated  in  the  completely  re- 
modeled and  refurbished  house.  Fox  West 
Coast  Theatres  invested  nearly  $100,000  in 
the  updating  treatment. 

A bright  new  facade  of  imported  tile, 
and  massive  and  multiple  aluminum  and 
glass  display  cases,  are  a delight  to  the  eye; 
and  the  attractive,  integral  boxoffice  in 
the  outer  lobby  assures  greater  speed  and 
convenience  in  the  handling  of  ticket  buy- 
ers. The  outer  lobby  is  inviting  with  its 
warmth  of  light  from  flush -mounted  sof- 
fit fixtures  and  the  illuminated  display 
cases. 


In  the  inner  lobby  the  dominant  feature 
is  an  extra-large  refreshment  counter, 
topped  by  a gaily  decorated  canopy.  The 
backbar  has  an  attractive  candy  display 
cabinet  capped  by  a planter.  Modern  light- 
ing fixtures  on  the  backbar  wall  and  sus- 
pended from  the  lobby  ceiling  add  to  the 
charm  of  the  interior,  and  there  is  lux- 
urious new  carpet  underfoot. 


CREDITS:  Carpet:  Alexander  Smith  • Chairs: 
American  * Changeable  copy  equipment:  Adler  * 
Lamps:  Strong  * Lighting  fixtures:  J.  M.  Feldman 
Co.  • Plumbing:  American  Standard  • Screen: 
Walker  American  • Stage  draperies:  R.  L.  Grosh 
& Sons. 


The  Wilshire  auditorium  has  been  com- 
pletely redesigned  with  a wall-to-wall 
seamless  screen,  and  a new  seating  ar- 
rangement for  greater  comfort  and  im- 
provement of  sight  lines  and  ease  of  view- 
ing. Seating  capacity  was  reduced  to  836 
seats,  spaced  on  36-inch  centers  in  the 
orchestra  and  on  38-inch  centers  in  the 
loge  sections. 

Screen  draperies  which  continue  across 
the  proscenium  area  and  partly  across  the 
side  walls,  new  and  modern  lighting  fix- 
tures and  new  aisle  carpeting  are  other 
highlights  of  the  auditorium. 

The  projection  room  was  unchanged 
with  the  exception  of  new  lamps.  It  was 
already  equipped  with  Simplex  projectors 


One  of  the  most  important 
changes  in  the  Wilshire  audi- 
torium was  the  installation  of  the 
wall-to-wall  screen,  enhanced, 
when  not  in  use,  by  the  luxurious 
draperies  which  curve  into  the  side 
walls.  Seating  was  reduced  for 
better  sight  lines  and  greater 
comfort,  and  chairs  were  spaced 
36  inches  back-to-back  on  the 
main  floor  and  33  inches  back- 
to-back  in  the  loges.  The  chairs 
are  all  new,  as  is  the  carpet  which 
was  laid  throughout  the  theatre. 


8 


The  MODERN  THEATRE  SECTION 


The  appeal  of  the  "goodies"  in  the  Wilshire's  well-stocked  refreshment  bar  is  heightened  fay  the  "big 
top"  effect  of  the  unusual  canopy.  The  wall  treatment  is  interesting  and  adds  its  note  of  gaiety  and 
warmth.  Luxurious  new  carpeting  and  modern  lighting  fixtures  are  noteworthy  in  the  lobby. 


and  Ampex  lamps,  and  completely  modern. 

The  remodeling  included  completely  new 
restrooms  and  a delightfully  decorated 
powder  room. 

The  remodeling  of  the  Wilshire  is  part 
of  the  circuit-wide  renovation  program. 
Around  $115,000  is  being  invested  in  re- 
frigeration systems  for  the  Capri,  Van 
Nuys:  Guild,  North  Hollywood,  and  the 
Village  and  the  Bruin,  Westwood  Village. 
All  these  installations  are  expected  to  be 
completed  this  month.  An  air  conditioning 
system  was  installed  in  tne  circuit’s  Pine 
Arts,  Beverly  Hills.  The  Lido  Theatre  in 
Los  Angeles  is  scheduled  to  close  November 


12  and  reopen  November  21  following  a 
$100,000  extensive  modernization  which  will 
incorporate  the  latest  in  projection  and 
sound  equipment,  comfort  and  luxury  for 
movie  patrons.  An  adjacent  parking  lot  is 
also  to  be  resurfaced  to  provide  additional 
car  space. 

Other  FWC  theatres  on  the  updating  list 
are  Fox,  San  Diego;  Senator,  Sacramento, 
and  the  Paramount  and  Grand  Lake,  Oak- 
land. 

J.  Walter  Banteau  is  chief  engineer  and 
general  purchasing  agent  for  the  circuit, 
and  is  in  charge  of  the  modernization  pro- 
gram. 


The  sprightly  design  of  the  patterned  wall  and  the  figured  upholstery  of  the  furniture  in  the  ladies' 
powder  room  is  balanced  by  plain  light  walls,  the  mirrored  cosmetic  bar  and  the  quiet  carpeting. 
New  plumbing  fixtures  were  installed  in  the  restrooms. 


TO-GET-THE 
BEST  RESULTS 
USE  THE  BEST 

FILM 

CEMENT 

ETHYLOID 


Available  at  All  Theatre  Supply  Dealers 

Fisher  Manufacturing  Co. 

1185  Mt.  Read  Bivd. 

Rochester,  New  York,  U.S.A. 


PORTHOLE  BLOWER 

for  CLEANER  PROJECTION 

• Keeps  Expensive 
Equipment  Clean. 

• For  Indoor  and 
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• One  Model  for 
ALL  Types  of 
Projectors. 

The  Big  Difference  in 
Quality 

"Permanent  Mold" 

Universal® 

In-a-Car  Speaker 

Speaker  units  hove  two 
season  warranty.  Liberal 
trade  allowance  after  war- 
ranty expires. 

Speakers  are  subjected  to 
alternate  100  hour  ultra  vio- 
let heat  and  salt  spray  sub- 
mersion test. 

Your  Assurance  of  the  Best 
Also  3 other  models  in-a- 
car  speakers  to  choose  from 

Write  or  Wire  for  Pull  Details,  Prices  on  All  Your 
Drive-In  Theatre  Equipment  Needs. 

DRIVE-IN  THEATRE  MFG.  CO. 

505  W.  9th  Street.  HA  1-S006— 1-8007,  Kansas  City.  Mo. 


BOXOFFICE  ::  November  6,  1961 


9 


CLARITY 

IN  PROJECTION 


KoUmorgen  lenses  rate  tops  in  the  mo- 
tion picture  industry.  Used  exclusively 
with  Cinerama,  they  are  standard  equip- 
ment in  more  than  70%  of  American 
theaters.  Crystal  clarity  of  projection 
on  the  screen — the  whole  screen — is  typ- 
ical of  the  outstanding  performance  of 
SUPER  snapliteS  lenses. 

Other  advantages  that  add  up  to 
superior  screening  with  super  snaplite 
are; 

Fastest  lens  speeds 


Bulletin  222  describes  KoUmorgen 
lenses  in  detail.  See  your  equip- 
ment dealer,  or  write  us  direct. 


Crystal  clarity 
V/ire  sharp  contrast 
V/ide  range  of  focal  lengths 
Sealed  construction 


CORPORATION 

NORTHAMPTON,  MASSACHUSETTS 


3 


USE  UP  those  CARBONS! 


Full  Refund 
if  not  100% 
Satisfied 


CALI  CARBON  COUPLERS 
Let  You  Burn  All  the  Carbon 

"They're  Expendabie" 

The  most  popular  carbon  saver.  Used  by  more 
theatres  than  ALL  other  mokes  COMBINED. 

Per  Hundred,  postpaid;  Not  Packed  in 
Mixed  Sizes. 

6mm  S2.75  8mm  S3.2S 

7mm  S3. 00  9mm  $4.00 

No  worrying  about  injury  to  high  priced  car- 
bon savers.  Bum  'em  up,  you  still  profit 


FOR  ROTATING  CARBONS 
10mm  or  11mm  EXTENDER  KITS 
Complete  for  2 lamps  $8.50 

They  save  25%  or  more  of  carbon  costs. 


Most  economical  carbon  sorer  you  ever  used!  ,l 

CALI  Products  Company 

3719  Morjorie  .Way  Sacramento  20,  Calif 


The  WORLD'S  LARGEST  Producer  of  Carbon  Savers 

At  all  progressive  theatre  supply  houses. 


Revised  American  Standard 
Test  Films  Are  Available 

Users  of  16mm  sound  motion  picture 
projectors  now  have  a revised  American 
Standard,  available  in  the  form  of  a 
3,000-cycle  sound  test  film,  for  determining 
the  amount  of  flutter  in  sound  equipment. 

Approved  by  the  American  Standards 
Ass’n,  “American  Standard  16mm  3,000- 
Cycle  Flutter  Test  Film,  Photographic 
Type,  PH22.43-1961”  supersedes  the  stand- 
ara  approved  in  1953.  A test  film  made  in 
accordance  with  the  American  Standard 
is  available  from  the  Society  of  Motion 
Picture  and  Television  Engineers,  adminis- 
trative sponsor  of  the  PH22  sectional  com- 
mittee which  developed  the  standard. 

Other  newly  revised  American  Standards 
include  “American  Standard  Intermodula- 
tion Tests  for  16mm  Variable -Density 
Photographic  Sound  Prints,  PH22.51-1961” 
and  “American  Standard  35mm  Photo- 
graphic Sound  Motion  Picture  Film,  Usage 
in  Projector,  PH22.3-1961.” 

Copies  of  the  revised  standards  are 
available  from  the  ASA,  Dept.  P 255,  10 
East  40th  Street,  New  York  16,  N.Y. 
American  Standard  PH22.51-1961  is  avail- 
able at  50  cents  per  copy  while  PH22.3- 
1961  and  PH22.43-1961  are  40  cents  each. 


The  following  concerns  have  recently 
filed  copies  of  interesting  descriptive  liter- 
ature with  the  Modern  Theatre  Informa- 
tion Bureau.  Readers  who  wish  copies  may 
obtain  them  promptly  by  using  the  Readers’ 
Service  Bureau  coupon  in  this  issue  of 
The  Modern  Theatre. 

Booklet  on  Snow  Cone  Profits — Sno- 
Master  Manufacturing  Co.,  manufacturer 
of  snow  cone  machines,  has  issued  a com- 
prehensive booklet  entitled  “Open  the  Door 
to  Greater  Profits.”  This  booklet  describes 
how  a theatre  concessions  can  make  600 
per  cent  profit  selling  snow  cones,  and  also 
contains  catalog  information  on  the  Sno- 
Master  and  accessories  items,  such  as  syrup 
dispensers,  paper  cups,  syrup  flavors,  etc. 

A NEW  BROCHURE  on  direct  current  carbon 
arc  follow  spotlights  for  theatres  is  avail- 
able from  Strong  Electric  Corp.  The  bro- 
chure describes  the  Trouper,  designed  for 
throws  of  100  feet  or  more,  the  projected 
spot  being  variable  from  a minimum  of 
27-inch  “head  spot”  to  a maximum  of  75- 
foot  flood.  The  equipment  incorporates  an 
automatic  carbon  feed  device. 


Changeable  Letters 

STANDARD  or  BALLOON 


Atfroction  Boards  Avoil- 
obie.  Write  for  Literature 
and  Prices. 


1712  JACKSON  ST. 
OMAHA  2,  NEBRASKA 


BALUNTYNC  INSTRUMENTS  AND  ELECTRONICS.  INC. 
A DIVISION  or  ABO  VCNOINC  CONAOAATtON 


10 


The  MODERN  THEATRE  SECTION 


YOUR  NATIONAL  CARBON  ENGINEER... 

Sells  you  the  best  product — gives  you  the  best  service! 


The  illustration  shows  a NATIONAL  CARBON  Sales  Engineer  using 
the  Motion  Picture  Research  Council’s  Projector  alignment  tool  to 
position  the  mirror  on  the  optical  axis  of  the  projection  lens. 

These  Sales  Engineers— equipped  with  complete  service  kits  con- 
taining the  most  modern  test  equipment— are  trained  to  solve  screen 
hghting  problems  and  help  the  industry  achieve  the  ultimate  in  picture 
quality.  This  is  an  important  part  of  NATIONAL  Carbon’s  continuing 
program  of  service  to  the  industry. 

For  best  projection  results,  use  “National”  projector  carbons— for 
dependable,  free  technical  service,  call  on  NATIONAL  CARBON.  For 
details,  ask  your  NATIONAL  CARBON  supply  dealer  or  write:  National 
Carbon  Company,  Division  of  Union  Carbide  Corporation,  270  Park 
Avenue,  New  York  17,  N.  Y.  In  Canada  : Union  Carbide  Canada 
Limited,  Toronto. 


With  the  Motion  Picture  Research  Council's 
projector  alignment  tool  it  is  possible  to 
determine  within  a few  minutes— while  the 
show  is  on  — if  the  optical  train  is  in  align- 
ment, or  what  adjustments  need  be  made. 


‘'National”  and  “Union  Carbide”  are 
registered  trade-marks  for  products  of 


NATIONAL  CARBON  COMPANY 


BOXOFFICE  ::  November  6,  1961 


11 


'.MEDlN-rVC^ 

ANACXAN 


'NIKKI 

AT  THE 


ACKERY  OF  VANCOUVER 
PULLS  OUT  ALL  THE 
PROMOTIONAL  STOPS 
TO  WIN  PEPSI  CONTEST 


"Nikki"  local  dog  which  made  good  as  star  of  the  picture, 
got  into  the  act  by  sipping  a drink  af  Pepsi  for  the  opening 
of  Pepsi  'n  Popcorn  Month  at  the  Orpheum  Theatre,  Van- 
couver, Canada.  Offering  the  drink  was  Ivan  Ackery,  man- 
ager, winner  of  the  top  prize  in  the  promotion  contest  con- 
ducted by  Pepsi-Cola  Co.  Photo  of  this  setup  was  used  for 
display  in  front  of  the  theatre. 


By  AL  STEEN 

Last  spring  Pepsi-Cola’s  Nor- 
man Wasser,  national  sales  manager, 
announced  that  July  was  going  to  be 
Pepsi  ’n  Popcorn  Month  and  that  there 
were  going  to  be  some  very  valuable 
prizes  for  theatre  owners  or  managers 
who  put  on  the  best  campaigns  to  get 
their  patrons  and  the  public  in  general 
to  make  Pepsi-drinking  and  popcorn- 
eating a happy  habit. 

Thousands  of  exhibitors  responded  to 
the  challenge,  but  Ivan  Ackery, 
manager  of  the  Orpheum  Theatre, 
Vancouver,  B.C.,  did  more  than  pro- 


mote a campaign;  he  virtually  made 
the  contest  a summer  festival.  A look 
at  his  campaign  scrap  book  would  be 
sufficient  evidence  as  to  why  he  won 
first  prize,  a trip  to  Europe  for  two, 
plus  an  additional  award  of  a $500 
check.  Practically  every  avenue  of  ap- 
proach to  a successful  ballyhoo  of  two 
popular  products  was  utilized. 

Ackery  launched  his  Pepsi-popcorn 
carnival  with  the  opening  of  Walt  Dis- 
ney’s “Nikki,  Wild  Dog  of  the  North,” 
and  he  pounced  on  the  fact  that  the 
dog  that  played  the  title  role  was  a 
local  canine  that  had  made  good. 
Nikki  was  brought  to  the  theatre  where 
he  posed  with  lobby  displays  of  the  pic- 
ture and  the  Pepsi  n’  Popcorn  signs.  The  dog 
also  was  “interviewed”  on  radio  and  made 
a personal  appearance  on  the  stage,  with 
a big  reproduction  of  the  Pepsi-Cola  bottle 
top  hanging  from  his  neck.  And  in  all  this 
ballyhoo,  the  viewers  and  listeners  were  not 
allowed  to  forget  that  it  was  Pepsi  ’n  Pop- 
corn Month.  All  of  it  was  well  covered  by 
the  press. 


Colorful  front  tied  into  theme  of  picture  being  shown  and  promoted  the  twin  treats.  Usherettes  and 
doorman  were  dressed  in  circus  fashion  with  comical  clown  hats. 


Ackery  next  promoted  a contest  within 
the  contest.  He  made  a tieup  with  the 
Royal  Savai-y  Hotel  on  Savary  Island 
whereby  some  lucky  family  would  win  a 
summer  holiday  at  the  resort.  In  order  to 
enter  and  to  be  eligible  for  the  drawing,  a 
patron  first  had  to  make  a purchase  of 
Pepsi  and  popcorn.  He  then  was  given  a 
form  to  fill  out — name,  address,  etc., — to 
be  dropped  into  an  entry  box,  a huge 
replica  of  the  popcorn  box  used  by  the 
theatre.  On  an  announced  day,  the  lucky 
number  was  drawn  and  a local  family  be- 
came the  guests  of  the  hotel.  Meanwhile, 
there  were  daily  or  “consolation”  drawings 


Patrons  had  to  walk  over  and  face  Pepsi  'n  Papcorn 
advertising  in  outer  lobby  as  they  approached  doors 
to  enter  theatre.  The  impact  was  terrific. 


Each  stair  riser  to  the  lobby  carried  a slogan.  Dis- 
play at  top  promoted  the  free  Pepsi  holiday  for  an 
entire  family  on  Savary  Island. 


Usherettes  sold  Pepsi  'n  Popcorn.  The  oversize 
replica  of  a popcorn  box  was  for  deposit  of  entry 
blanks  for  tickets  and  dinner  for  two. 


12 


The  MODERN  THEATRE  SECTION 


whereby  daily  winners  were  the  guests  of 
Ross’  Restaurant  for  a dinner  for  two  and 
were  given  two  tickets  to  see  the  show  at 
the  Orpheum. 

Ackery  saw  that  this  contest  was  given 
wide  attention.  On  the  riser  of  each  step 
going  up  to  the  theatre  lobby  (auditorium 
is  on  the  second  floor)  was  a sign  telling 
about  the  contest  and,  of  course,  tying  in 
Pepsi  ’ll  Popcorn  Month. 

For  the  kids,  Ackery  staged  Pepsi  ’n 
Popcorn  games.  The  kids  were  told  to 
keep  their  ticket  stubs  and  12  prizes  were 
given  daily,  including  promoted  bicycles 
and  cartons  of  Pepsi.  He  also  sponsored  a 
coloring  contest  with  a prize  for  the  best 
reproduction  of  a Pepsi  bottle  top.  This 
was  conducted  through  a tieup  with  a 
television  station. 

"CONVERSATION"  PENNIES 

Another  attention-getter  was  a “pennies 
from  Pepsi  ’n  Popcorn”  gimmick.  Circular 
stickers  with  the  words  Pepsi  ’n  Popcorn 
were  gummed  to  all  pennies  handled  by  the 
theatre.  They  became  conversation  pieces. 

Paper  table  mats  with  plugs  for  the  spe- 
cial month  imprinted  were  distributed  to 
restaurants  and  lunch  rooms  which  used 
them  on  their  tables.  The  Black  Top  taxis 
carried  Pepsi  ’n  Popcorn  banners  on  their 
cabs.  Trucks  were  bannered  and  there 
were  daily  radio  street  broadcasts,  all  play- 
ing up  the  big  eat-and-drink  month.  A 
“night  on  the  town”  contest  brought  fur- 
ther attention  and  the  big  month  was  cli- 
maxed with  a beauty  contest  that  had  all 
the  trimmings  of  a Miss  America  event. 

In  other  words,  Ackery  never  let  the 
citizens  of  Vancouver  forget  that  July  was 
Pepsi  ’n  Popcorn  Month.  As  for  results, 
well,  he  said  the  sales  were  “fantastically 
sensational.” 

Winning  the  Pepsi  contest  is,  perhaps, 
the  biggest  feather  in  Ackery’s  bonnet,  al- 
ready bedecked  for  wins  in  many  other 
contests  and  promotions  (only  recently  he 
won  a color  TV  set  in  a Warner  Bros,  con- 
test). He  topped  a field  of  19,000  con- 
testants for  theatre  managers  in  the 
United  States  and  Canada  in  the  Pepsi  ’n 
Popcorn  contest  which  is  to  become  an 
annual  affair. 

SECOND  PRIZE  WINNER 

Second  prize  in  the  20-prize  promotion 
contest  went  to  Robert  L.  White,  manager 
of  the  Majestic  Theatre,  Dallas,  Tex.,  who 
was  awarded  a 1961  Dodge  Lancer  compact 
station  wagon. 

Eight  winners  of  $100  U.S.  Savings  Bonds 
are  Ralph  Batschelet,  Fox  Mayan,  Denver, 
Colo.;  John  H.  Echols,  Nevada  Drive-In, 
Las  Vegas,  Nev.;  Robert  M.  Apple,  Fox, 
San  Francisco,  Calif.;  Glenn  Allen,  Fort 
Wayne  Drive-In,  Fort  Wayne,  Ind.;  Paul 
C.  Amick,  Orpheum,  Wichita,  Kas.;  Charlie 
Doctor,  Capitol,  Vancouver,  B C.;  Tom  J. 
Mitchell,  Paramount,  Baton  Rouge,  La.; 
and  Murt  Makins,  Admiral,  Bremerton, 
Wash. 

The  $50  U.S.  Savings  Bond  winners  are: 
Ann  De  Ragon,  Walter  Reade’s  Strand, 
Plainfield,  N.J.;  Charles  E.  Carden,  Palace, 
Fort  Worth,  Tex.;  Richard  Goldsworthy, 
Everett,  Everett,  Wash.;  Jim  Langford, 
Crest  and  52  Drive-In,  Clinton,  Mo.;  C.  L. 
Sweeney,  The  Odeon,  Toronto,  Can.;  Ted 
Steinberg,  Palace,  Dallas,  Tex.;  Herman 
Kersken,  Paramount,  Oakland,  Calif.; 

Continued  on  page  16 


nor  wycoBN 


DRINK 

AAORE 


Above  and  below  are  views  of  the  Orpheum  refreshment  bar  during  the  big,  month-long  promotion, 
showing  the  life  and  punch  that  helped  make  Manager  Ackery  the  winner  in  the  big  Pepsi  contest. 


hot  i’O?  CO»N  1 


Display  on  main 
floor  for  "The  Pepsi 
Girl  Contest"  which 
was  promoted  for  a 
month  over  radio 
station  C-FUN.  Pic- 
tures were  taken 
gratus  by  a local 
photogra- 
pher.  Twelve  of  the 
prettiest  girls  were 
picked  for  the  finals. 
Miss  Pepsi  Girl  won 
over  $1,000  in  mer- 
chandise prizes.  All 
of  this  promotion 
was  gratus  to  the 
theatre  which  is  a 
Famous  Players 
Canadian  house. 


COHTESTi|f^5 

levies  5TUD1CS 


BOXOFFICE  :;  November  6,  1961 


13 


SERV-O-MAT 

automatic  butter  dispenser  . . . 
modern  . . . efficient  . . . durable 


. . . proved  in  thousands 


r-  ' 

BUTTER -SERVER 


. . . manually  operated  . . . 
budget  priced  . . . top  quality 


Butter- 

Cup- 

I now|  genuine 
Buttercups 
available  for 
immediate 
delivery.  Order 
your  supply 
today!  Regular 
& king  size. 


• Buttercup  Accessories 

• hot  fudge  serving  equipment. 
Send  for  details  on  all  items. 


Server  Sales 

inc. 

north  88  west  16447  main  street, 
menomonee  falls,  Wisconsin 


Examine  New  Crush  Point -of -Sale  Material 


Derrill  W.  Stevenson,  national  fountain  sates  manager,  Crush  International,  Inc.,  (right)  and  Roy  Allen, 
the  Roy  Allen  Co.  of  Los  Angeles,  fountain  sales  representative  for  Crush  International  in  California, 
give  their  attention  to  one  of  the  pieces  of  new  advertising  materials  available  for  fountains  and  snack 
bars.  It  is  a brightly  colored,  plastic  press-on  which  captures  the  fun  of  sipping  drinks  at  fountain 
outlets,  and  promotes  the  romantic  slogan,  "Have  a Crush." 


The  concessions  operation  offers  the  ex- 
hibitor one  of  his  greatest  opportunities  to 
exercise  the  creative  originality  inherent 
in  all  good  showmen. 


Large  Drink  Promotion 


This  intriguing  lobby  sign  was  placed  near  the  con- 
cessions stand  of  the  Capitol  Theatre,  Vancouver, 
Canada,  when  the  theatre  played  "The  World  of 
Suzie  Wong."  Patrons  were  urged  to  "Say  Large" 
and  to  look  for  lucky  Chinese  characters  at  the 
bottom  of  their  cups.  For  those  who  found  them, 
there  was  a gift  of  a free  set  of  Ding  Ho  chop- 
sticks. The  stunt  helped  to  increase  sales  of  the 
large  sizes  of  Pepsi-Cola  and  Orange-Crush.  The- 
atre attendants  wore  Chinese  costumes  to  help  the 
mood  along.  Charlie  Doctor  is  manager  of  the 
Capitol  Theatre. 


It  is  best  to  limit  the  number  of  drinks 
offered  at  the  concessions  stand  because 
patrons  consume  a lot  of  time  making  a 
choice. 


14 


The  MODERN  THEATRE  SECTION 


Echoes  of  NAC  New  Orleans  Convention 


New  officers  and  directors  for  1961-62  elected  at  the  recent  New  Orleans  convention  of  National  Ass'n 
of  Concessionaires:  Seated,  from  left,  are:  Van  Myers,  Wometco  Theatres,  director  at  large;  H.  E. 
Chrisman,  Cretors  & Co.,  first  vice-president;  Edward  S.  Redstone,  Northeast  Drive-In  Theatre  Corp., 
executive  vice-president;  Augie  J.  Schmitt,  Houston  Popcorn  & Supply  Co.,  president;  Spiro  J.  Papas, 
Alliance  Amusement  Co.,  retiring  president;  Sydney  Spiegel,  Super  Pufft  Popcorn  Co.,  second  vice- 
president;  Harold  F.  Chesler,  Theatre  Candy  Distributing  Co.,  treasurer;  (standing)  Jack  Yellin,  Stanley 
Warner  Management  Corp.,  director  at  large;  Norman  Wasser,  Pepsi-Cola  Co.,  director;  Jim  Hoover, 
Martin  Theatres,  regional  vice-president;  Larry  Moyer,  Moyer  Theatres,  regional  vice-president;  Philip 
Lowe,  Lowe  Merchandising  Service,  past  president;  Larry  Blumenthal,  Flavo-Rite  Foods,  director  at 
large;  Russell  Filer,  executive  director  NAC;  Jack  O'Brien,  New  England  Theatres,  director;  and  John 
D.  Reynolds,  Castleberry's  Foods,  director.  Other  directors  not  in  the  photograph  are:  Welcome  I. 
Weaver,  Weaver  Popcorn  Co.;  Melville  B.  Rapp,  Continental-Apco;  Dan  B.  Greenwood,  Tekni-Craft, 
Inc.;  and  Floyd  Bennett,  Tarkio  Popcorn  Co. 


Don  Clayton  of  the  Putt-Putt  Golf  Co.,  Fayetteville,  N.C.,  addressing  the  diversification  forum  of  the 
National  Ass'n  of  Concessionaires  convention  in  New  Orleans.  Left  to  right,  Spiro  J.  Papas,  NAC  presi- 
dent; Clayton;  M.  A.  Berns,  Berns  Catering  Co.,  San  Antonio;  Mervin  Staton,  Spring  Lake  Park,  Okla- 
homa City;  Masutaka  Imai,  Mike  Popcorn  Co.,  Tokyo;  and  George  Douglass,  New  Orleans  park 
commissioner. 


i^cpIiW 


SNO-BAR 

^ The  Complete 
1^  Sno-Kone  Unit. 

1^  New  throughout 
1^  A Proven  Winner 


Get  your  Share  of  a Multi- 
Million  Dollar  Market  with  new 
Gold  Medal  Profit  Winners. 


Yes,  hundreds  of  theatres,  both 
drive-in  and  four-wall  are  finding 
Sno-Kone  Profits  equal  to  that  of 
Popcorn— winter  and  summer. 


Cotton  Candy— an  old  profit 
favorite,  has  proved  to  be  a profit 
bonanza  for  dozens  and  dozens  of 
theatres.  New  Gold  Medal  Equip- 
ment designed  expressly  for  your 
type  operation  now  makes  Cotton 
Candy  Profit  easy  to  get. 


109  THORNTON  AVE 
SAN  FRANCISCO, 24 


TO  FILL 
POPCORN  BAGS 
AND  BOXES  WITH 
THE  fl/ew  PATENTED 


THOUSANDS  OF 
DELIGHTED  USERS 


ONLi  ^ZSffAT  YOUR 
Tff£ArR£  SUPPLY  Of 
POPCORN  SUPPLY omtR 


Save  money.  No  stale  or 
left-over  coffee  when  your 
coffeemoster  » on  E-Z 
WAY  outomotic.  Coffee's 
fresh,  hot  and  ready  all 
the  time.  Get  the  facts — 
write  now: 

STEa  PRODUCTS  CO. 

40  8th  Ave.,  S.W. 

Cedar  Rapids,  Iowa 


New  Features  in  1962  Slide  Projector 

Strong  Electric  Corp.  has  announced 
that  the  1962  model  Universal  arc  slide 
projector  which  burns  a 7mm  carbon  trim, 
will  have  the  new  features  of  a “cold”  type 
reflector  and  a design  change  which  per- 
mits changing  the  plane  convex  lens 
without  removing  the  lens  mechanism 
housing. 


Ask  Your  Motiograph  Dealer 


UNI-FLOSS 

^The  first  Complete 
Theatre  Model  Cotton 
Candy  Machine 
^Proven  Gold  Medal 
Production 
1^  Proven  Filtering 
^Absolutely  no  mess 
^Easy  to  operate 


NEW  . . . From 

Gold  Medal 
New  Design 
Electric  Machines 
New  Drive-In 
Models 


to-'- 


Write  today  for  literature, 
on  the  Newest  Things  for 
bigger  Concession  Profits. 


Refreshment  Division 

- GOLD  MEDAL  PRODUCTS  CO. 

1829  FREEMAN  AVENUE 
CINCINNATI  14,  OHIO 
Thg  new  * * NAME ' ' tt>e  Refreshment  Industry 


BOXOFFICE  ::  November  6,  1961 


15 


Change  Concessions  Techniques  for  Greater  Sales 


There  is  no  secret  formula  for  success  in 
this  phase  of  our  business.  The  amount  of 
sales  is  in  direct  proportion  to  the  number 
of  people  attending  the  theatre — plus  the 
care,  attention  and  imagination  used  in 
selling  these  people  while  they  are  with  you. 

The  manager’s  personal  interest,  aware- 
ness and  enthusiasm  conveyed  to  his  sales 
staff  by  example,  training  and  supervision 


are  the  basic  keys  to  successful  sales. 

Each  new  season — each  month  or  each 
change  of  program  offers  a new  challenge 
to  effect  new  methods  of  merchandising. 
Try  all  suggestions.  Watch  the  other  con- 
fection merchandisers  in  town,  the  IO0 
store,  the  supermarket  and  the  drugstore. 
Notice  the  way  they  change  their  tech- 
niques to  meet  new  situations. 


72 

Count 


H.  B.  REESE  CANDY  CO.,  HERSHEY,  PA. 


NEW  15< 


THEATRE 

PACKAGE 


NEW!  GLENRAY 

WITH  INFRA-RAY  HEATING 
CREATES  MORE  SALES  --  MORE  PROFITS 


• Barbecue  to  Perfection 

• Bun  Warmer  Steams  Buns 

• Holds  More  Franks 


NEW  $150.00 — REBUILT  $105.00 


Glenray's  ALL  GLASS  AND  STAINLESS  STEEL. 
Only  17  in.  wide,  14  in.  deep,  36  in.  high.  So 
little  space  ...  for  higher  gross  sales  and  prof- 
its. It's  Self  Illuminated — Eye  Appealing. 

• See  Your  Equipment  Mon  or  Write 


Box  35 

QUINCY,  MICHIGAN 


TREMENDOUS  PROFITS!! 


Now  Fresh  Fruit  Sundaes,  Pineapple  and 
Strawberries  from  stainless  steel  pans! 

Both  juices  for  snow  cones  and  fresh  fruit 
for  sundaes  dispensed  from  one  machine 

HERE'S  HOW  TO  MAKE 


BIG  MONEY  WITH  "SNOW 


Capacity.  50  cones 
every  30  seconds. 


The  Berts  ‘SNOW 
MAGIC"  machine 
combines  eye-appeal- 
ing beauty  with  per- 
fect mechanical  per- 
formance and  large 
capacity.  ‘Snow 
Magic"  is  easy  to 
operate  and  is  Fully 
Automatic.  A Snow 
Cone  costs  I'/i  to 
I'/pC  and  usually 
sells  for  10c  . . . 
that’s  profit! 


No  Gears! 
No  Belts!, 


No  Pulleys! 
No  Oilingl 


MAGIC" 

THE  NEW  SNOW 
CONE  MACHINE 


Distributors  of  famous 
Victor's  QUICK  MIX  dry 
flavor  concentrates. 

FREE  SAMPLES 
WITH  EACH  MACHINE 


SAMUEL  BERT  MFG.  CO 
Fair  Park  Station.  Box  7803.  DALLAS.  TEXAS 


MANLEY 

"The  Biggest  Name 
in  Popcorn” 

• MACHINES  • SALT 

• POPCORN  • BAGS 

• SEASONING  • CARTONS 

FOR  THE  FINEST,  FRESHEST 
SUPPLIES.  AND  MOST 
PROFITABLE  EQUIPMENT,  CONTACT . . . 

MANLEY,  INC. 

1920  Wyandotte  • Kansas  City  8,  Mo. 


Plan  ahead  for  each  individual  show. 
Stock  up  and  feature  items  to  meet  the 
particular  buying  tastes  of  a particular 
audience  . . , and  . . . anticipate  school 
vacations,  holidays  and  unique  programs. 

When  business  demands,  erect  auxiliary 
stands  either  to  expand  existing  facilities 
or  to  sell  novelty  items  for  certain  types  of 
pictures. 

Give  each  merchandising  idea  a fair 
trial  and  use  ingenuity  and  imagination  to 
make  the  concessions  stand  a place  the 
patrons  will  be  drawn  to: 

Give  samples 

Use  special  costuming  for  attendants 
Use  bright  decorations 
Use  animation 

Colored  lights  with  gelatin  wheels 
Use  intermission  trailers 
Attune  the  area  to  the  current 
program. 

DISPLAY  BOOKS  AT  STAND 

The  concessions  stand  is  the  perfect 
place  to  have  displays  of  books  that  are 
current  motion  pictures  . . . or  . . . books 
that  are  being  made  into  motion  pictures. 
In  addition  to  the  advertising  value  this 
can  be  another  source  of  sales. 

REMEMBER:  Confection  vending  de- 
pends on  “impulse  sales.’’  While  it  is  true 
that  some  merchandise  will  “sell  itself,”  the 
use  of  intelligent  displays  and  point-of-sale 
advertising  is  the  real  impetus  to  buy, 
especially  when  your  wares  are  presented 
by  enthusiastic,  personable,  clean  and 
active  sales  attendants.  Eagerness  and  at- 
tention of  sales  persons  will  sell  many 
times  as  much  merchandise  as  you  could 
expect  without  it. 

— Show-A-Rama  4 Program. 


ACKERY  WINS  PEPSI  CONTEST 


Continued  from  page  13 

Tony  Todora,  Village,  Dallas,  Tex.;  Walter 
Holt,  Tower  Outdoor,  Kaukuana,  Wis.,  and 
Raymond  B.  Jones,  Worth,  Fort  Worth, 
Tex. 

Judges  of  the  scrapbook  presentations  of 
imaginative  promotion  ideas,  ingenuity  and 
sales  results  were  the  following  panel  of 
experts:  Russell  Fifer,  executive  director  of 
the  National  Ass’n  of  Concessionaires; 
James  McHugh,  editor  of  Amusement 
Business;  and  Phyllis  Haeger,  public. rela- 
tions director  of  the  Popcorn  Institute. 

One  last  word  about  Ackery : That  trip  to 
Europe  via  Irish  International  Airlines  is 
for  two — Ivan  is  a bachelor,  and  he  has  a 
question:  “Will  Pepsi  supply  my  traveling 
companion?” 


Americans  were  introduced  to  pop- 
corn at  the  first  Thanksgiving  in  1630 
when  Quadequina,  brother  of  Chief  Mas- 
sasoit,  brought  the  colonists  a deerskin  bag 
of  popcorn  as  a gift. 

Popcorn  is  America’s  oldest  native  food- 
Ears  of  popcorn  5,600  years  old  have  been 
found  in  recent  archaeological  excavations 
in  Colorado. 


Readers'  Service  Bureau  Coupon,  page  19. 


16 


The  MODERN  THEATRE  SECTION 


N E W 

EQUIPMENT 

=^=  and  ■ ' ■ -= 


DEVELOPMENTS 

:innnrsinnnnrTnnnr^ 


New  Quality  Window  Cleaner 
At  an  Economical  Price 

A new,  high  quality  window  cleaner, 
which  is  said  to  be  above  average  in  the 
low-priced  field,  is  called  Good  Looking 
Window  Cleaner,  and  is  made  by  Kinner 
Products  Co.,  manufacturer  of  Kinner’s 
Glass  & Chrome  Cleaner.  It  is  packed 
four  one-gallon  jugs  to  a carton,  and  is  a 
fully  processed  window  cleaner,  sparkling 
clear  iridescent  green,  and  will  not  streak, 
smear  or  settle  out  in  the  container.  It 
cuts  fly  specks  and  grime  with  ease.  It  is 
especially  recommended  to  drive-in  the- 


ADLER 

LETTERS 


ASSURE  SELLING  IMPACT 
FOR  YOUR  CHANGEABLE  SIGNS! 

The  only  complete  line  of  Plastic  and  Aluminum 
letters,  from  4"  to  31",  including  "Snap-Lok" 
Plastic  Letters  that  won't  blow  off,  won't  fall  off. 
All  sizes  of  Adler  Plastic  Letters  available  in 
Red,  Blue,  Green,  Opaque  Black.  For  Free  Cata- 
log of  Adler  "Third  Dimension"  Changeable 
Letters — Mechanical  Letter  Changer — Stainless 
Steel  Frames  Glazed  with  Glass  or  Plastic — Low- 
Cost  "Sectionad"  Displays — Cost  Aluminum 
"Mounties"  for  building  identification — write; 

ADLER  SILHOUETTE  LETTER  CO. 

11843-A  W.  Olympic  Blvd.,  Los  Angeles  64,  Calif. 


MOTIOGRAPH 


atres  which  offer  the  patron  service  of 
cleaning  windshields  as  being  ideal  for  the 
purpose  and  inexpensive. 

Three-Dimensional  Sign  for 
Menu  and  Bulletin  Board  Use 

The  changeable-letter  “Taxiboard”  is  de- 
signed for  both  indoor  and  outdoor  use  and 
can  be  used  as  a menu  or  bulletin  board,  or 
for  special  promotions.  Background  of  the 
sign  is  washable,  satin-finished  styrene 
pegboard,  laminated  with  tempered  Mason- 
ite for  added  strength.  The  board  comes  in 
black  or  white,  but  can  easily  and  safely 
be  painted  any  color  to  match  special  de- 
cors. Unbreakable  polyethelene  letters  ex- 
tend a full  one-eighth  inch  from  the  back- 
board,  enhancing  readability  and  providing 


greater  eye -appeal.  The  letters  snap 
quickly  and  firmly  into  place  with  even 
spacing  assured.  Letters  come  in  white, 
black  or  red,  in  sizes  of  one-half,  one  and 
one-fourth  and  two  inches.  The  “Taxi- 
board”  is  made  by  Berloc  Manufacturing 
Co. 


DELUXE  SPEAKER 


Let’s  face  it.  Most  drive-in  screens  are  just  too  big  and 
too  far  away  for  35mm  projection.  It's  like  using  16mm 
film  in  a big  indoor  house.  You  just  can't  get  the  kind  of 
bright,  sharp  picture  on  the  screen  that  is  essential  to 
exhibiting  modern  motion  pictures.  ■ The  solution  is 
70mm.  Why?  Because  the  larger  aperture  of  a 70mm 
projector  allows  over  4 times  as  much  light  to  pass 
through.  And  because  the  70mm  picture 
is  at  least  4 times  sharper  due  to  the  re- 
duced magnification.  ■ This  vast  superi- 
ority in  projection  quality  makes  it  just 


plain  common  sense  to  have  70mm  projection  in  drive-in 
theatres.  Pretty  soon  it  will  be  an  economic  ’must’.  Al- 
ready more  than  50  great  boxoffice  attractions  have  been 
released  or  are  being  planned  in  the  70mm  process.  ■ 
Some  70mm  pictures  have  been  released  to  drive-ins. 
more  are  expected.  Get  set  for  next  season  by  checking 
your  favorite  theatre  supply  dealer  now.  Learn  the  facts 
about  the  Norelco  70/35  ...  the  world's 
most  widely  used,  thoroughly  proven 
® 70mm  projector.  Write,  wire  or  call  for 
information  today! 


UNIVERSAL  70/35mm  PROJECTORS 


Ask  Your  Motiograph  Dealer 


NORTH  AMERICAN  PHILIPS  COMPANY,  INC.  MOTION  PICTURE  EQUIPMENT  DIVISION 
lOO  EAST  42ND  STREET,  NEW  YORK  17,  NEW  YORK  • TELEPHONE:  OXFORD  7-3600 


BOXOFFICE  ::  November  6,  1961 


17 


New  Type  of  Drink  Sparkling  Changeable  Letters  for  Theatre  Attraction  Boards 

Freezes  in  the  Cup 


A new  machine  called  the  Icee  serves 
carbonated  beverages  in  an  entirely  new 
form,  and  has  proved  to  be  a traffic 
builder  in  Dallas,  Tex.,  test  markets  be- 
cause of  its  novelty,  and  a business  builder 
because  the  quality  of  the  drink  brings  re- 
peat customers,  according  to  the  manu- 
facturer, John  E.  Mitchell  Co.  The  ma- 


chine uses  no  ice,  yet  serves  a drink  that 
freezes  in  the  cup.  Pressure  is  the  secret  of 
the  Icee’s  unique  operation.  Syrup  is 
stored  in  sanitary  stainless  steel  tanks. 
When  water  and  C02  lines  are  connected, 
a metei’ing  pump  automatically  fills  a 
pressure  cylinder  with  precisely  propor- 
tioned amounts  of  each  ingredient.  This 
mixture  is  then  chilled  to  approximately 
freezing  point  and  held  there  by  a vis- 
cosity control  described  as  more  depend- 


Sparkle-Glo  changeable  letters  for  at- 
traction boards  are  now  available  in  12 
and  17-inch  letters  from  Ballantyne  In- 
struments and  Electronics,  Inc.  The  letters 
are  available  with  either  red  or  black 
background,  balloon  or  gothic  style,  and 
the  sparkling  reflectors  are  silver.  The 
letters  are  clip-backed  for  track  mounting. 
Individual  letters,  words  or  entire  boards 
may  be  made  up  with  these  individual  let- 
ters. J.  Robert  Hoff,  Ballantyne  executive 
vice-president,  suggests;  “Highlight  your 
panel  with  your  name  in  lights,  for  these 
flickering,  animated  letters  will  attract 
attention  from  a long  way  off.”  The  new 
letters  are  an  addition  to  the  company’s 
stock  of  changeable  letters  which  includes 
sizes  from  6 to  48  inches,  red  or  black, 
balloon  or  gothic.  Ballantyne  letters  are 
weatherproofed  and  won’t  chip,  crack, 
bend  or  warp  in  any  kind  of  weather.  The 


able  than  a thermostat.  When  taps  are 
opened  to  dispense  the  mixture,  the  drop 
in  pressure  freezes  the  drink  as  it  reaches 
the  cup.  Consistency  is  sherbet-like,  yet 
it  flows  easily  through  a straw.  Since  there 
is  no  plain  ice  to  melt  and  dilute  Icee- 
made  drinks,  they  stay  full  flavored  and 
fully  carbonated  to  the  last.  The  machine 
dispenses  any  two  carbonated  flavors. 


baked  enamel  finish  requires  no  mainte- 
nance, other  than  cleaning.  The  company 
also  makes  both  indoor  and  outdoor  at- 
traction boards. 


For  more  information  about  equipment  or  products 
mentioned  in  articles  or  advertising  in  this  issue; 
Use  Readers'  Service  Bureau  Coupon,  Page  19. 


How  much  should  you 
pay  for  In-A-Car  Speakers? 

there* s only  one  true  measure  . . . 


You  pay  for  speakers  by  the  year;  you  should  buy 
them  the  same  way. 

There  are  real  differences  in  speakers.  Many 
speakers  have  to  be  replaced  or  repaired  every 
year  or  two.  Contrast  this  with  speakers  like 
Ballantyne  Dub’l-Cones,  where  large  numbers 
have  actually  been  in  use  for  6-8  years.  The  real 
cost  is  obvious.  At  Ballantyne  we’ve  concentrated 
on  building  a line  of  long-life  speakers.  We  have 
a complete  line,  from  the  lowest  cost  right  on  up. 
We  build  speakers  that  can  take  it  in  severe 
weather.  We  build  speakers  that  can  withstand 
shock  damage  and  rough  handling.  And  we  build 
them  to  produce  sound  that  enhances  the  motioi 
picture. 

For  full  information  write 


a/Iantyne 

BALLANTYNE  INSTRUMENTS  AND  ELECTRONICS,  INC. 


A DIVISION  OF  ABC  VENDING  CORPORATION 
AREA  CODE  402  PHONE  342-4444  1712  JACKSON  ST.  OMAHA  2,  NEBRASKA 


it's  still 

POBLOCKI 

This  is  your  opportune  time  to 
modernize  & increase  profits. 

30  YEARS 

EXPERIENCE  IN  THE 
MANUFACTURE  & ERECTION 
OF 

• MARQUEES 

• SIGNS 

• BOXOFFICES 

• VITREOUS  porcelain 
enamel  FRONTS 

• POSTER  CASES 

we  invite  you  to 
write  for  information. 

POBLOCKI  AND  SONS 

3238  W.  PIERCE  ST. 
MILWAUKEE  15,  WISCONSIN 


PROJECTOI 
CARBONS 


Better 

Light! 


Lower 

Costs! 


RINGSDORFF  CARBON  CORP.  East  McKeesport.  Pa 


HIGHEST  QUALITY  CLEANER  THAT  CAN  BE  MADE 


T7LASS&CHROAAE 

CLEANER 


'Z  / / / / / I \ \ \ \ 

NO  SILICONE  TO  LEAVE  FILM. 


SOLO  BY  NATIONAL  THEATRE  SUPPLY 


'CLEANS 

^PARKLIHG 
CLEAN 


18 


The  MODERN  THEATRE  SECTION 


CONDENSED  INDEX  OF  PRODUCTS 


I 


r 


f 


I 


Page 

ATTRACTION  BOARDS  AND 


LETTERS 

Adler  Silhouette  Letter  Co 17 

Ballantyne  Instruments  & 

Electronics,  Inc 10 

BOXOFFICES 

Poblocki  & Sons  18 


BUTTER  DISPENSER 
Server  Sales,  Inc 


BUTTER  SERVER 

Server  Sales,  Inc 14 

CANDY 

Reese  Candy  Co 16 

CARBON  SAVERS 

Cali  Products  Co 10 

COTTON  CANDY  MACHINE 

Gold  Medal  Products  Co 15 

DRINK  DISPENSERS 

Steel  Products  Co 15 

DRINKS,  SOFT 

Coca-Cola  Co 3 

DRINK  VENDING  MACHINES 

Steel  Products  Co 15 

DRIVE-IN  THEATRE  EQUIPMENT 
Ballantyne  Instruments  & 

Electronics,  Inc 10,  18 

Drive-In  Theatre  Mfg.  Co 14 

FILM  CEMENT 

Fisher  Mfg.  Co 9 

FRONTS,  PORCELAIN  ENAMEL 
Poblocki  & Sons  18 

GLASS  & CHROME  CLEANER 

Kinner  Products  Co 18 

HEATERS,  IN-CAR 

National  Theatre  Supply  6 

HOT  DOG  GRILLS 

Greer  Enterprises 16 

MARQUEES  & SIGNS 

Poblocki  & Sons  18 

POPCORN  EQUIPMENT  & SUPPLY 
Manley,  Inc 16 

POPCORN  SCOOPS 

Speed  Scoops 15 

PORTHOLE  BLOWERS 

Drive-In  Theatre  Mfg.  Co 9 

POSTER  CASES 

Poblocki  & Sons  18 

PROJECTION  ARC  LAMPS 

C.  S.  Ashcraft  Mfg.  Co 7 


BOXOFFICE  November  6,  1961 


Page 


PROJECTION  LENSES 

Kollmorgen  Corp 10 

PROJECTOR  CARBONS 

Diamond  Carbons  Co 18 

National  Carbon  Co 11 

PROJECTOR  PARTS 
LaVezzi  Machine  Works  14 

PROJECTORS,  70/35mm 

North  American  Philips  Co 17 


Page 


REFLECTORS 

Bausch  & Lomb  Optical  Co 7 

SNOW  CONES 

Samuel  Bert  Mfg.  Co 16 

Gold  Medal  Products  Co 15 


SPEAKERS,  IN-CAR  FOR 
DRIVE-INS 

Ballantyne  Instruments  & 


Electronics,  Inc 18 

Drive-In  Theatre  Mfg.  Co 9 

Motiograph,  Inc 15,  17 


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advertised  in  this  issue  of  The  Modern  Theatre  Section,  or  described  in  the  "New 
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ALPHABETICAL  INDEX  OF  ADVERTISERS,  Issue  of  November  6, 1961 


Page 

Page 

□ Adler  Silhouette  Letter  Co 

17 

□ Kinner  Products  Co 

18 

□ Ashcraft  Mfg.  Co.,  C.  S 

7 

□ Kollmorgen  Corporation  

10 

n Ballantyne  Inst.  & Elec.,  Inc 

10,  18 

□ LaVezzi  Machine  Works  

U 

□ Bausch  & Lomb  Optical  Co 

7 

□ Manley,  Inc 

16 

□ Bert  Mfg.  Co.,  Samuel  

16 

□ Motiograph,  Inc 

15,  17 

□ Cali  Products  Co 

10 

□ National  Carbon  Co 

11 

□ Coca-Cola  Co 

3 

□ National  Theatre  Supp'y  

6 

□ Diamond  Carbons  Co 

18 

□ North  American  Philips  Co 

17 

□ Drive-In  Theatre  Mfg.  Co 

9 

□ Poblocki  and  Sons  

18 

□ Fisher  Mfg.  Co 

9 

□ Reese  Candy  Co 

16 

□ Gold  Medal  Products  Co 

15 

□ Server  Sales,  Inc 

14 

□ Greer  Enterprises  

16 

□ Speed  Scoop  

15 

□ Steel 

Products  Co.  .. 

15 

NEW  EQUIPMENT  and  DEVELOPMENTS 

Page 

Page 

□ New  Quality  Window  Cleaner  .. 

17 

□ Drink  Freezes  in  the  Cup  

18 

□ Three-Dimensional  Sign  

17 

□ Sparkling  Changeable  Letters  

18 

LITERATURE 

Page 

Poge 

□ Booklet  on  Snow  Cone  Profits  

10  □ Brochure  on  Arc  Follow  Spotlights  .. 

10 

OTHER  NEWS  OF  PRODUCTS  AND  EQUIPMENT 

Page 

□ New  Features  in  Arc  Slide  Projector  15 


about  PEOPLE  / and  PBODVCT 


Eastman  Kodak  Co.  will  have  a major 
exhibit  in  the  New  York  World’s  Fair, 
1964-65.  Kodak  has  leased  an  area  of  more 
than  75,000  square  feet  in  the  industrial 
area  at  the  intersection  of  the  Pair’s  main 
avenues.  Founded  in  1884,  Eastman  Kodak 
joins  other  leaders  of  U.S.  industiT  already 
signed  for  Fair  participation,  including 
Coca-Cola  Co. 

J.  Anthony  Panuck,  vice-president  in 
chai'ge  of  industrial  exhibits,  said:  “We 
welcome  Eastman  Kodak  Co.  to  the  Fair. 
We  know  they  will  have  a colorful  and 
exciting  presentation  of  photogi'aphy  and 
all  of  its  contributions  to  the  American 


way  of  life.  Kodak  is  ideal  for  our  theme 
in  presenting  to  the  world  a clear  under- 
standing of  America  at  work  and  at  play.” 

Dr  Pepper  Co.  syrup  sales  in  September 
established  a new  all-time  high  for  that 
month,  climbing  more  than  4 per  cent 
above  sales  for  the  same  period  of  1960.  In 
August  a similar  all-time  record  for  that 
month  was  announced,  with  sales  gaining 
10  per  cent  over  August  1960.  Sales  in  the 
company’s  fountain  syrup  department  con- 
tinued to  gain,  increasing  by  more  than 
20  per  cent  over  the  previous  August.  Sep- 
tember was  the  38th  consecutive  month  of 


Awards  of  excellence  were  presented  to  exhibitors 
at  New  Orleans  by  Van  Myers,  exhibit  chairman  of 
the  National  Ass'n  of  Concessionaires  Motion  Pic- 
ture and  Concessions  Industries  tradeshow.  On  the 
left,  Norman  Wasser,  Pepsi-Cola  Co.,  received  the 
plaque  for  the  "Exhibit  of  Most  Effective  Design." 
Herbert  S.  Sternberg,  Continental- Apco,  Inc.,  (right) 
received  the  plaque  for  the  "Exhibit  Booth  Providing 
Best  Contribution  to  Tradeshow." 

increase  for  that  department,  giving  it  a 
cumulative  increase  of  nearly  30  per  cent 
for  the  year. 

Dr  Pepper  earnings  for  the  nine-month- 
period  ending  September  30  were  up  9V2 
per  cent  over  the  same  period  of  1960.  Net 
earnings  after  income  taxes  reached  $594,- 
727  as  compai’ed  to  $543,523  for  the  same 
period  last  year,  a gain  of  $51,204. 

The  new  Century  transistorized  sound 
system  has  just  been  installed  in  the  per- 
sonal screening  room  of  James  H.  Nichol- 
son, president  of  American  International 
Pictures.  Installation  was  made  by  Louis 
Wutke’s  Pembrex  Theatre  Supply  of  Los 
Angeles.  In  addition  to  the  new  sound 
system,  the  latest  Centui-y  Model  HH  pro- 
jector mechanisms  with  specially  developed 
Pembrex  lamphouses  have  also  been 
installed. 

Nicholson,  who  demands  A-1  projection 
facilities,  is  reported  highly  pleased  with 
the  excellent  all-around  performance  of 
the  new  equipment. 

Manufacturers’  sales  of  confectionery 
and  competitive  chocolate  products  were 
estimated  at  $102.7  million  in  March  1961 
by  the  Census  Bureau  of  the  U.S.  Com- 
merce Department.  Consumers  made 
4,232,690,000  purchases  from  confection 
venders  in  1960,  nearly  59  million  more 
than  in  1959,  according  to  Vend  Magazine’s 
latest  census  of  the  industry.  Vended  dol- 
lar volume  of  packaged  confection  sales 
rose  to  another  new  high  of  $304,647,000 
in  1960,  an  increase  of  more  than  $33  mil- 
lion from  the  year  before.  Dime  bars  ac- 
counted for  47  per  cent  of  the  total  candy 
bar  dollar  volume. 


Bayuk  Cigars,  Inc.,  acquired  Mason,  Au 
& Magenheimer  Confectionery  Manufactur- 
ing Co.  on  April  18  and  assumed  control  of 
the  company  on  June  12.  M.  L.  Wurman, 
executive  vice-president  of  Bayuk,  said  the 
present  Mason  management  will  continue 
and  that  Bayuk  plans  “exciting”  expansion 
plans  for  the  candy  company.  Both  com- 
panies use  similar  distribution  channels  for 
their  products. 

The  MODERN  THEATRE  SECTION 


BOXOFFICE-MODERN  THEATRE: 

Send  me  more  information  about  the  products  and  articles  checked  on 
the  reverse  side  of  this  coupon. 


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Seating  or  Car  Capacity.. 


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HAVE  YOU  MADE  ANY  IMPROVEMENTS  LATELY? 

We’d  like  to  know  about  them  and  so  would  your  fellow  exhibitors. 
If  you’ve  installed  new  equipment  or  made  other  improvements  in  your 
theatre,  send  us  the  details — with  photos,  if  possible.  Or  if  you  have 
any  tips  on  how  to  handle  some  phase  of  theatre  operations,  concessions 
sales,  etc. — faster,  easier  or  better — let  other  showmen  in  on  them.  Send 
I his  material  to: 

The  Editor 

MODERN  THEATRE 


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BUSINESS  REPLY  ENVELOPE 

First  Class  Permit  No.  874  - Section  34.9  PL&R  - Konsos  City,  Mo. 


BOXOFFICE-MODERN  THEATRE 

825  Van  Brunt  Blvd. 

KANSAS  CITY  24,  MO. 


• THIS  SIDE  OUT 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


Leaflet  Low  in  Cost  But  High  in  Performance 


Even  Major  Theatres  in  England  Use  Printed 
Forms,  Star  Showmanship  Campaigns  Show 


BOXOFFICE  Showmandiser  is  fortunate 
to  receive  a packet  of  campaigns  submitted 
In  the  Star  Showmanship  Year  drive  con- 
ducted by  Circuits  Management  Ass’n  the- 
atres in  England.  The  packet  is  by  cour- 
tesy of  Gordon  Nimse,  film  promotion 
manager  at  the  CMA  headquarters  in 
London. 

The  notations  by  managers  indicate  that 
promotional  aid  by  the  English  distributor 
and  the  circuit  headquarters  is  well  de- 
fined and  without  charge.  Either  one  or 
both  offices  commonly  provide  free  posters 
for  use  in  local  promotion.  The  English 
managers  always  list  the  local-level  cost  of 
each  campaign,  and  include  such  items  as 
free  posters  from  the  distributor  circuit 
promotion  departments.  We  presume  these 


Here's  an  original  lobby  setpiece  by  G.  Lockyer 
of  the  Gaumont  at  Walsall.  At  top  is  an  attention- 
getter,  a realistic  painting  of  a human  eye.  Copy 
below,  "Cast  More  Than  a Glance  at  the  Wonder- 
ful Cast  of  'Pepe,'  etc."  Another  card  reod,  "Say 
DAD!  Bring  all  the  family  to  see  'Pepe.'  A fun- 
packed  film  you  will  enjoy."  Note  the  complete 
absence  of  superlative  adjectives. 


are  passed  around  from  booking  to  booking 
as  in  the  U.S. 

Thus  there  is  constant  pressure  on  the 
theatre  managers  to  accomplish  successful 
promotions  at  a minimum  expense,  a sine 
qua  non  of  good  theatre  operation,  since 
desultory  promotion  is  as  fatal  business- 
wise  as  is  too  expensive  promotion. 

IN  ALL  VARIETIES 

An  interesting  variation  in  English 
showmanship  as  compared  to  the  U.S. 
brand  is  in  the  emphasis  given  on  the 
small,  very  inexpensive  heralds,  or  leaflets 
as  they  are  referred  to  there.  Of  course, 
they  are  used  in  all  forms,  shapes  and  sizes 
wherever  there  is  a printing  shop,  but  the 
dozen  or  so  CMA  campaigns  reveal  the 
British  showmen  have  developed  the  leaf- 
let into  a .showmanship  mainstay  in  all 
situations,  from  the  large  theatres  such  as 
the  Gaumont  in  Birmingham  to  the  small 
suburban  house. 

These  leaflets  are  used  for  both  general 
and  particular  distribution.  For  example, 
500,  5x8  leaflets  were  prepared  by  the 
Odeon  at  Torquay  for  distribution  at  a dog 
show  in  behalf  of  “One  Hundred  and  One 
Dalmatians.”  Printed  on  one  side  only  and 
on  inexpensive  sulfite  stock,  the  cost  is 
held  to  a minimum. 

DISTRIBUTION  IS  SELECTIVE 

Further  on  the  side  of  economy  and  in- 
creased effectiveness,  distribution  of  even 
the  low-cost  leaflets  is  selective.  No  in- 
discriminate “throwing  away”  is  reported; 
always  they  are  passed  out  at  selected  spots 
bearing  some  relation  to  likely  patrons.  No 
general  house-to-house  coverage  is  noted. 

In  the  hands  of  the  British  manager,  the 
leaflet  has  become  a potent  promotion 
media. 

Several  campaigns  included  the  use  of  a 
“composite  page,”  the  merchant  co-op  page 
in  the  U.S.  In  England,  apparently  more 
emphasis  is  given  on  a three-way  coopera- 
tion— by  the  theatre,  the  newspaper  and 
the  participating  “traders,”  or  merchants. 
The  result  is  a page  featuring  several  mer- 
chant ads  tied  in  with  the  theatre  attrac- 
tion via  the  title,  star  illustration,  etc.,  as 
is  common  to  all  showmen;  an  enlarged  ad 


ODEON  THEATRE.  Worcoicr 
SUNDAY,  JULY  2na  • - f«rS«veoD.y» 


You  have  laughed  at  PETER  SELLERS  on  RADIO 
You  have  laughed  at  LESLIE  PHILLIPS  on  RADIO 
NoW'Even  Funnier  on  THE  BIG  SCREEN 

IN 

A Week  of  Laughter  at  the  QQEO^ 
peyer  Sellers  stars  in  ‘*mr.  topaze’* 

(U)  COLOUN 

SUNDAY  JUNE  Ilth.  FOR  4 DAYS 

Leslie  Phillips  stars  in  the  navy  lark 

THURSDAY  JUNE  ISib.  FOR  3 DAYS 


An  inexpensive  device  used  in  almost  all  promo- 
tions by  English  showmen  is  the  small  leaflet, 
sometimes  somewhat  incorrectly  referred  to  as  a 
throwaway  in  this  country.  The  leaflet  in  England 
does  not  feature  large  type  or  large  size  (those 
reproduced  above  measure  approximately  5x8Vi 
inches,  and  8Vix8),  and  commonly  is  printed  on 
one  side  only.  And  they  distinctly  are  not  throw- 
aways; they  are  prepared  with  a special  use  in  mind 
(a  dog  show,  for  example),  and  their  distribution 
is  carefully  carried  out  where  it  is  figured  they  will 
do  the  most  good. 

taken  by  the  theatre,  plus  copy  and  illus- 
trations on  the  film. 

It  was  indicated  the  participating  trad- 
ers (merchants),  as  well  as  the  theatre, 
pay  their  regular  space  rates  in  these  com- 
posite pages. 

One  of  the  higher  rated  campaigns — 
ratings  are  given  in  figures  by  the  CMA 
regional  controller — was  Tom  Phillip’s  pro- 
motion on  “One  Hundred  and  One  Dalma- 
tians” at  the  Odeon  in  Luton.  He  concen- 
trated on  a dalmatian  dog  ballyhoo, 

(Continued  on  next  page) 


BOXOFTICE  Showmandiser  : : Nov.  6,  1961 


— 177  — 


1 


I' 


The  Big  Adjectives  Are  Used  Sparingly 


A comparison  of  copy  in  newspaper 
ads,  theatre  and  store  displays,  circu- 
lars, etc.,  in  the  dozen  or  so  “Star 
ShowTnanship  Year”  campaigns  from 
managers  of  the  Circuits  Management 
Ass'n  in  England  indicates  that  the 
industry  there  doesn’t  believe  the  big 
adjective  is  very  effective  as  a ticket 
seller.  Following  are  captions  and 
catchlines  gathered  from  the  CMA  ad- 
vertising : 

THE  MISFITS; 

It  Shouts  and  Sings  With  Life  . . . 
Explodes  With  Love. 

THE  BIG  SHOW: 

For  All  the  Thrills  of  the  Circus. 

PEPE: 

“Pepe”  is  a prize  package  for  the 
whole  family.  If  you’re  looking  for 


entertainment  “Pepe”  is  your  “dish.” 
The  Great  Star  and  Fun-Filled 
Movie. 

SOUTH  PACIFIC: 

The  Most  Wonderful  Musical  Show 
You  Have  Ever  Seen. 

SWISS  FAMILY  ROBINSON: 

All  Aboard  . . . Big  Adventure  Film 
(boat  ballyhoo). 

101  DALMATIANS: 

It’s  a Comedy  ...  A Mystery  ...  A 
Thriller!  It’s  the  Film  for  Everyone 
. . . But  Everyone! 

RETURN  TO  PEYTON  PLACE: 

Relived  the  shame  of  the  girl  she 
called  her  friend!  Exposed  her  own 
mother  as  a woman  with  a past!  You 
Must  See  “Return  to  Peyton  Place.” 


Leaflet  Is  Promotion  Mainstay 


(Continued  from  preceding  page) 
window  tieups  with  a half  dozen  business 
firms  based  on  plays  on  the  title,  a com- 
posite page  and  the  crowning  on  the  Odeon 
stage  on  Friday  night  during  the  run  of 
the  Miss  Luton  of  1961. 

A female  staffer  in  a dog  costume  took 
charge  of  two  dalmatian  dogs  for  a lobby 
promotion.  When  not  busy  with  the  dogs, 
the  costumed  girl  rode  a scooter  around 
town,  driven  by  the  assistant  manager, 
with  this  sign:  “I’ve  Got  Only  One  Dal- 
matian . . . But  at  the  Odeon  Next  Week 
. . . 101  Dalmatians!” 

SPECIAL  CARDS  USED 

Special  display  cards  were  used  in  dry 
cleaning  shops,  gasoline  service  stations,  a 
Do-It-Yourself  shop,  radio-TV  shop,  a 
coach  shop,  pet  shop,  furnishing  store,  etc. 
Each  cooperating  store  used  a large  card 
featuring  a blowup  still  from  the  film  with 
copy  such  as  at  the  pet  shop:  “If  it’s  for 
your  pet  . . . Dockerill’s  ...  If  it’s  for  your 
entertainment  . . . TOl  Dalmatians,’  Odeon, 
etc.” 

The  Luton  Pictorial  promotes  an  annual 
Miss  Luton  contest.  It’s  a popular  com- 
munity event  with  final  judging  of  the 
teenage  entrants  at  the  Town  Hall  and 
crowning  of  Miss  Luton  and  the  runnerup 
on  the  Odeon  stage.  The  paper  gives  ex- 
tensive publicity  to  the  event,  with  numer- 
ous mention  of  the  Odeon.  The  gross  re- 
sult was  a crowd  of  2,000  crowding  the 
theatre  for  the  colorful  event — and  a big 
boost  for  “Dalmatians.” 

J.  R.  Bee,  Odeon  manager  at  Worcester, 
displayed  a knack  of  reaching  the  right 
people  with  the  right  appeal  in  his  pro- 
motion for  “Very  Important  Person,”  a 
comedy  involving  British  prisoners  of 
war  which  ran  seven  days.  First  was  a 
contest  inviting  POW  veterans  to  write  in 
humorous  POW  experiences.  This  was 
started  through  the  want  ads;  and  pro- 
moted by  posters  at  the  theatre  front, 


screen  announcements  and  notices  at 
headquarters  of  the  British  Legion,  Rain- 
bow Hill  Ex-Servicemen’s  Ass’n,  British 
Escaping  Society,  etc.  Winning  story  was 
printed  in  full  in  a local  newspaper. 

Other  details:  brochures  from  head  of- 
fice placed  in  waiting  rooms  of  doctors  and 
dentists;  2,000,  6x3 envelopes  addressed, 
“FOR  YOU  . . . OUR  VERY  SPECIAL 
VERY  IMPORTANT  PERSON,”  with  in- 
side card  reading,  “Be  sure  to  see,  etc.,” 
passed  out  at  Conservative  and  Labor 
clubs,  in  letter  boxes  and  at  a number  of 
window  display  cooperating  shops;  2,000 
“See”  serviettes  used  for  two  weeks  at 
hotels,  cricket  ground  tea  rooms,  catering 
rooms,  etc.,  and,  of  course,  personal  letters 
to  officers  of  British  Legion  and  other 
service  groups. 

Lobby  exhibit  included  souvenirs  from 
the  Peninsula  War  of  1811  to  present  day. 

Maximum  staff  cooperation  helped 
turn  what  might  have  been  a rather 

Showmen  in  England 
display  a sure  touch  in 
selecting  display 
materials  which  reach 
the  people.  Here's  a 
lobby  creation  by 
Manager  G.  Lockyer 
for  "Swiss  Family 
Robinson"  at  the  Gau- 
mont  Theatre  in 
Walsall.  It's  a water 
and  weather-scarred 
boat  bearing  a skull 
and  crossbones  at 
one  end,  backed  by 
a tropical  island  scene 
and  with  a display 
card  with  the  simple 
copy,  "All  Aboard  . . . 

Big  Adventure  Film, 
etc." 


skimpy  boxoffice  for  a few  days  into  sub- 
stantional  business  at  the  Odeon  Theatre 
in  Ealing,  where  A.  E.  Williams  is  the 
manager.  First  he  arranged  to  have  “The 
Big  Show,”  a circus  film,  on  his  screen 
during  the  nearby  Hanwell  carnival,  the 
first  in  25  years.  It  was  a full-scale  affair 
with  a community  beauty  contest,  conces- 
sions, etc.  On  the  day  of  the  opening 
parade,  Williams  was  ready.  He  and  mem- 
bers of  his  staff,  some  with  their  children 
and  some  in  animal  costumes  to  carry  out 
the  circus  theme,  walked  in  the  three-mile 
procession  carrying  a large  banner  (see 
photos  top  of  next  page)  advertising  the 
Odeon  attraction. 

“We  think  the  whole  population  of  Han- 
well and  Ealing  was  out  to  see  the  parade 
on  this  glorious  sunny  day,”  Williams  re- 
ports. “We  thoroughly  enjoyed  ourselves.” 

After  the  parade  the  Odeon  staffers 
toured  the  carnival  grounds,  and  also  ap- 
peared at  Sir  Robert  Fosset’s  Mammoth 
Jungle  Circus  and  Zoo,  showing  at  the 
same  time  as  the  carnival. 

QUIZ  CONTEST  ON  STAGE 

Williams  also  promoted  a “What,  Where, 
When  and  Why”  quiz  competition  on  the 
stage  of  the  Odeon,  with  girls  and  boys 
clubs  in  the  area  entering  their  brightest 
members.  Other  Odeon  theatres  in  the  area 
also  had  their  contests.  Winners  in  each 
competed  in  a grand  finale. 

The  opening  night  of  “Very  Important 
Person”  at  the  Gaumont  Theatre  in  Crewe 
was  designated  Civic  Night  by  Manager  E. 
Barnes,  to  which  he  invited  the  town’s  very 
important  persons  I 'These  included  the 
mayor  (His  Worship  and  the  Mayoress), 
town  clerk,  medical  officer,  educational 
officer,  police  inspector,  chief  fire  officer, 
manager  of  the  Crewe  Arms  Hotel,  editor 
of  the  Crewe  Chronicle,  County  Cloth  fac- 
tory advertising  manager,  etc.  The  local 
newspaper  published  a picture  of  the  VIPs 
at  the  Odeon. 

Going  completely  modern  in  ballyhoo, 
Barnes  had  a loudspeaker  van  touring  the 
town  and  residential  sections  broadcasting: 
“Great  News  ...  A wonderful  opportunity 
to  see  the  hilarious  British  comedy,  etc.” 
Barnes  pretty  well  covered  the  town  with 
window  displays,  serviettes  in  cafes,  hotels, 
bus  stations,  etc. 

More  than  two  months  before  his  open- 
ing of  “Pepe,”  G.  B.  Blease  of  the  Odeon 
at  Bolton,  talked  with  the  editors  of  the 
Bolton  Standard  and  got  them  to  agree  to 
a “composite”  page.  For  this  Blease  in- 


2 


— 178  — 


BOXOFFICE  Showmandiser  Nov.  6,  1961 


creased  his  ad  space  to  2 cols,  6 inches, 
and  personally  got  two  friends  of  the  thea- 
tre to  take  ads.  The  newspaper  lined  up 
six  other  advertisers.  The  page  featured 
the  film  title  in  inch-and-a-half  block 
type,  and  included  about  25  inches  of  copy 
about  the  picture  and  four  illustrations. 

Blease  had  several  types  of  leaflets  made 
up,  2,000  all  together,  and  got  laundries, 
news  agents  (inside  magazines),  cleaners 
and  other  selected  shopkeepers  to  dis- 
tribute them.  He  also  got  the  childrens 
section  editor  to  use  a “Pepe”  outline  cut 
in  a coloring  contest,  the  first  such  film 
tieup  the  newspaper  had  ever  accepted. 

A rousing  rock  ‘n’  roll  teenage  show  drew 
more  than  a thousand  “banner-waving, 
screaming”  teeners  to  the  Gaumont  in 
Wolverhampton.  It  opened  at  10  a.m.  on 
a Saturday,  instead  of  just  before  midnight 
as  is  done  commonly  in  this  country. 
Manager  J.  Alexander  was  able  to  get  the 
local  Chronicle  to  sponsor  the  event  in 
connection  with  the  teenager  section  which 
it  publishes. 

PAPER  HELPS  ON  EXPENSE 

The  Chronicle  donated  25  pounds  toward 
hiring  of  the  bands  and  publicized  the 
show  as  the  Beat  Bar  Special  (admission 
2 shillings). 

Illustrative  of  copy  restraint  character- 
istic of  the  English  showman  is  a leaflet 
prepared  by  J.  L.  Smith  of  the  Odeon  in 
Loughborough  for  a four-day  showing  of 
“Mr.  Topaze”  and  three  days  of  “The  Navy 
Lark,”  which  star  Peter  Sellers  and  Leslie 
Phillips,  Britain’s  top  comedians.  But 
despite  this  offering  of  the  nation’s  highest 
comedy  talent,  leaflets  prepared  by  Smith 
contained  only  one  comparative  adjective, 
and  no  superlatives.  The  copy  simply 
stated,  “You  have  laughed  at  Peter  Sellers 
on  radio  . . . You  have  laughed  at  Leslie 
Phillips  on  radio,  etc.”  (see  reproductions 
at  begimiing  of  this  article) . The  leaflet 
measured  approximately  71/2x8. 

A staffer  dressed  in  gown  and  mortar 
cap  to  resemble  a school  teacher  toured  all 
parts  of  town  wearing  a small  sign,  “Let 
Peter  Sellers  teach  you  how  to  laugh  in 
‘Mr.  Topaze.’  ” A doorman  in  his  uniform 
accompanied  the  teacher  passing  out  the 
leaflets. 


MfF 

' t i "C'-ii 

NEW  BfilDCE  HOTELS 

Example  of  Staff  Cooperation  in  Promotion 


Apparently  it  is  common  for  the  entire  staff  to  participate  in  promotions  by  English  theatres.  An  out- 
standing example  comes  from  the  Odeon  Theatre  in  the  Northfields,  Ealing,  section.  When  the 
adjacent  community  of  Hanwell  held  its  first  carnival  in  25  years,  Odeon  Manager  A.  E.  Williams 
booked  a circus  film,  "The  Big  Show"  (the  carnival  included  a circus-zoa)  and  organized  his  staff  of 
seven,  together  with  members  of  their  families,  into  a promotion  team  to  exploit  the  film  via  par- 
ticipation in  the  carnival  parade  and  tours  of  the  carnival  grounds.  Above,  left,  shows  the  Odeon 
team  with  the  banner,  and  at  right  are  a couple  of  staff  members  in  castumes. 


Talented  Staffer  Entertains  Patrons; 
Usher  Starts  Word  for  Navarone' 


Talented  theatre  employes  can  come  in 
handy  to  keep  patrons  in  the  mood  for 
entertainment  during  intermissions  and 
prior  to  showings.  That’s  the  finding  of 
Arthur  Wallace,  manager  of  the  Belmont 
Theatre  in  Los  Angeles. 

Wallace  discovered  that  one  of  the 
theatre  employes  plays  the  guitar  and  sings 
popular  songs.  During  intermissions, 
when  patrons  are  crowding  around  the 
concession  stand,  the  strolling  employe 
entertains. 

Wallace  has  found  that  the  idea  brings 
the  patron  in  closer  touch  with  the  man- 
ager and  employes  and  results  in  elimina- 
tion of  much  patron  impatience  while 
waiting  for  snack  bar  service. 


Sam  Mills  had  an  effective  ballyhoo  on 
“The  Guns  of  Navarone”  when  it  played  at 
the  Strand  Theatre,  Lexington,  Ky.  Mills 
dressed  an  usher  in  a guard’s  uniform, 
which  he  made  at  the  theatre.  The  uniform 
consisted  of  an  old  doorman’s  hat,  with 
badge,  shirt,  pants  and  a toy  pistol  and 
holster.  Sam  then  gave  the  usher  a brief 
case  posted  with  the  copy:  “CONFIDEN- 
TIAL . . . The  Most  Exciting  Motion  Pic- 
ture You  Will  Ever  See!  Now  at  . . . etc.” 
The  boy  walked  around  town,  stopped  in 
busy  stores,  and  otherwise  made  his 

◄ • 

A truck,  passenger  car  or  Jeep  may  cover  more 
territory  but  a hand  cart  combination  may  give  just 
as  much  effective  exposure  for  the  picture  message 
simply  because  it  can  be  routed  through  the  areas 
where  the  most  potential  patrons  are.  And  its  slower 
motion  can  be  an  asset!  F.  A.  Connett,  manager  of 
the  Gaumont  Theatre  in  Weymouth,  Englond,  pre- 
pared inexpensive  leaflets  which  he  had  the  hand- 
cart pusher  pass  out  as  he  walked  through  the  main 
centers  at  the  sea  shore  town  where  window  and 
display  sites  are  not  obtainable. 


presence  known.  The  usher  also  rode  the 
street  cars  in  Lexington  during  the  busy 
hours  and  sat  in  front  so  the  people  could 
see  him  as  they  got  on.  All  in  all,  this  was 
a pretty  smooth  way  of  merchandising 
this  movie  and  creating  word-of-mouth! 

Caroline  'Parrish'  Set 
Contrasts  Leaf  Farms 

The  Earl  Theatre  at  Ahoskie,  N.C.,  is  in 
the  tobacco  country,  so  when  Carroll 
Askew,  Earl  manager,  announced  “Par- 
rish,” he  put  up  a special  three-sheet  board 
in  front  with  signs,  “See  the  Difference  in 
How  Tobacco  Is  Grown  in  Connecticut 
Than  in  North  Carolina,”  which  got  ex- 
cellent attention. 

Askew  reports  he  had  his  cashier  make 
new  curtains  for  the  boxoffice  from  a 
material  which  looks  like  it  was  designed 
for  theatres.  It  has  the  names  of  famous 
theatres  and  reproductions  of  theatre 
tickets  on  it.  He  says  it  adds  class  to  the 
theatre. 

Travel  Hints  Booklet  Is 
'September'  Giveaway 

Fabian’s  Palace  in  Albany,  N.Y.,  placed 
on  a table  near  the  exit  section  of  the 
lobby,  for  pickup  by  patrons,  small,  at- 
tractive “Passports  to  Travel  Hints,”  from 
the  stars  of  “Come  September”  prior  to 
opening.  Stamped  on  the  back  of  each 
booklet  was  “Palace  Theatre,  Albany,  N.Y., 
and  the  starting  date.  The  giveaway,  which 
includes  photographs  of  Rock  Hudson, 
Gina  Lollobrigida,  Sandra  Dee,  Bobby  Darin 
and  Walter  Slezak,  as  well  as  scenes  from 
the  film,  has  capsuled  information  on  pass- 
ports, vaccinations,  traveler’s  checks,  for- 
eign currency,  size  translator,  handy  money 
converter,  etc.  It  is  available  from  Uni- 
versal. 


BOXOFFICE  Showmandiser  ::  Nov.  6,  .1961 


— 179  — 


3 


The  off-beat  or  out-of-place  always  gets  attention.  John  Pilcher,  who  designates  himself  as  pro- 
motion manager  of  the  Nu  Vu  Theatre  in  the  town  of  Tremonton,  Utoh,  went  to  a wrecking  yard  and 
borrowed  a junk  car,  which  he  turned  over  in  front  of  the  theatre  with  a truck  and  hoist,  and  painted 
it  up  to  make  a sturdy  attention-getter  for  "The  Naked  Edge." 


U-L  Hears!  Publications 
Join  Forces  on  'Street' 

Universal  - International  and  Hearst 
Publications  have  set  a promotional  tieup 
on  “Back  Street,”  involving  the  Sunday 
Pictorial  Review  sections  in  nine  cities, 
Harper’s  Bazaar,  Good  Housekeeping  and 
Cosmopolitan  magazine. 

The  cover  of  the  Sunday  Pictorial  Re- 
view section  of  the  Hearst  newspapers 
October  15  featured  “Back  Street”  in  a 


Odd-Ball  Stunt 

There’s  no  doubt  the  midnight  show 
allows  a wide  variety  of  program  mat- 
ter— scary,  gruesome,  tearfully  dra- 
matic to  what-not!  Everything  imagi- 
nable has  been  tried,  no  doubt,  but 
here’s  a goofy  gustatory  stunt  staged 
at  a drive-in  that’s  unique  for  Show- 
mandiser.  Apparently  teenagers  relish 
odd  stuff  as  well  as  horror. 

Bill  Samuel,  manager  of  the  Majes- 
tic Theatre  in  Eastland,  Tex.,  didn’t 
know  whether  any  teenagers  would 
volunteer  for  a goldfish  (right  from 
the  bowl)  eating  contest  he  advertised 
for  a midnighter  sometime  ago,  but  he 
sends  along  a photo  (which  the  local 
newspaper  published)  to  show  that  his 
challenge  was  accepted.  Finalists  were 
two  girls,  who  downed  the  finny  crea- 
tures to  the  shrieks  and  squeals  of  a 
youthful  audience.  We  don’t  know  if 
any  boys  competed  in  the  squeamish 
event. 


series  of  campaign  color  drawings.  There 
was  a Louella  Parsons  feature  story  on 
John  Gavin  with  a color  shot  of  the  actor. 
“Back  Street”  ads  appeared  in  the  sections 
in  Baltimore,  Boston,  Chicago,  Los  Angeles, 
Milwaukee,  New  York,  Pittsburgh,  San 
Francisco  and  Seattle  tied  in  with  the  open- 
ings of  the  picture. 

Harper’s  Bazaar,  whose  models  appear  in 
a sequence  in  “Back  Street,”  featured  the 
picture  in  an  October  story  and  picture 
layout  and  a special  ad.  U-I  produced  a 
12-page  booklet  in  two  colors,  titled,  “Susan 
Hayward,  Star  of  ‘Back  Street,’  Reveals 
Harper’s  Bazaar’s  Secret  Beauty  Formula,” 
which  is  available  to  theatres  participating 
in  the  initial  round  of  key  city  openings. 
Space  is  provided  for  theatre  imprints. 

Good  Housekeeping  provided  U-I  with  a 
list  of  22,000  women’s  club  leaders  from 
coast  to  coast  who  will  receive  a letter 
from  Susan  Hayward  about  “Back  Street.” 
The  magazine  featured  an  advertisement  in 
its  October  issue. 

Cosmopolitan,  which  originally  ran  the 
Fannie  Hurst  story  “Back  Street”  as  a 
serial,  is  using  editorial  material  and  ad- 
vertising on  the  picture. 

The  Hearst  publications  involved  have  a 
combined  circulation  of  10,000,000  and  an 
estimated  readership  of  35,000,000. 


Coffin-Dummy  Display 
Clicks  in  Small  Town 

A good  promotion  sweetens  the  box- 
office!  A coffin  borrowed  from  a funeral 
establishment  with  a manikin  from  a dress 
shop  was  “real,  different  and  quite  ef- 
fective” as  a lobby  display  at  the  Nu  Vu 
Theatre  in  Tremonton,  Utah,  in  behalf  of 
“The  Mummy.” 

John  Pilcher  reports  the  promotion  cost 
nothing!  And  it  stirred  up  interest  around 
town  and  paid  off  on  opening  night. 

A pot  of  mums  at  the  head  of  the  coffin 
completed  the  display. 


Page  Co-Op  on  Art  Films 

At  Norwich,  Conn.,  Bob  Howell,  manager 
at  the  newly  reopened  Palace,  sold  down- 
town merchants  on  a full  page  of  coopera- 
tive advertising  hailing  the  start  of  an  art 
film  policy. 


Scooter  Parade  Used 
To  Sell  'September' 

A motor  scooter  parade,  led  by  a Jeep 
driven  by  a girl  dressed  in  a bridal  gown, 
introduced  “Come  September”  in  Sacra- 
mento, Calif.,  for  Manager  John  Reidt  of 
the  Esquire  Theatre.  A local  scooter  dis- 
tributor arranged  for  the  parade  with  a 
scooter  club  in  return  for  a display  in  the 
theatre  lobby. 

The  Jeep  distributor  loaned  the  Jeep  to 
lead  the  parade.  All  the  vehicles  carried 
publicity  on  the  picture  as  the  parade 
toured  downtown  streets  and  around  the 
state  fairgrounds  where  the  state  fair  was 
in  progress. 

Two  young  men  were  stationed  at  the 
entrance  to  the  fairgrounds  to  hand  out 
“Passport  to  Travel  Hints”  furnished  free 
by  the  film  distributor. 

Reidt  secured  21  good  high  traffic  lo- 
cations for  window  tieins  that  would  re- 
main throughout  the  run  of  the  picture. 
Window  tieups  were  set  with  three  large 
stores  of  the  chain  that  sponsored  the 
“Come  September”  trip-to-Rome  contest, 
and  response,  said  Reidt,  was  terrific. 

Reidt  was  the  first  theatreman  to  ever 
get  a tiein  with  the  two  leading  local  bridal 


Vehicles  slated  to  parade  downtown  Sacramento, 
Calif.,  streets  for  "Come  September"  are  shown 
here  lined  up  to  begin  the  trip.  The  parade  of 
motor  scooters  was  led  by  a girl  dressed  as  a bride 
driving  the  Jeep. 

stores  where  displays  featured  two  large 
blowups  of  Gina  Lollobrigida  in  a bridal 
gown. 

Reidt  sneak-previewed  the  film,  then 
had  one  of  the  local  radio  stations  tape 
record  interviews  with  patrons  who  had 
seen  the  picture.  These  comments  were 
used  in  theatre  advertising  on  radio  dur- 
ing the  first  week  of  the  run. 

A distributor  of  books  and  magazines 
secured  displays  in  100  stores  advertising 
the  film  and  theatre  along  with  the  book. 


Title  Tune  Sells  'Teenage' 

Mrs.  Polly  Council,  Wakelon  Theatre, 
Zebulon,  N.C.,  had  the  local  radio  station 
use  the  title  record  from  “Teenage  Mil- 
lionaire” on  all  teenage  shows  a week  in 
advance  of  playdate  and  during  the  run  of 
the  picture.  She  posted  a one-sheet  in  the 
lobby  a week  in  advance  telling  about  the 
free  record  giveaway  to  teenagers. 


Jim  Jellico  Is  Ad  Head 

Jim  Jellico  is  the  advertising  manager 
for  Howell  Theatres,  which  headquarters 
at  Smithfield,  N.C. 


4 


180  — 


BOXOFFICE  Showmandiser  ::  Nov.  6,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  ot  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  tor 
Cinemascope;  ® VistoVision;  © Superscope;  ® Naturoma;  ® Regalscope;  ® Techniramo. 
Symbol  ij  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
compony  in  the  order  ot  release,  see  FEATURE  CHART. 


DieiST 

AND  ALPHABETICAL  INDEX 


++  Very  Good;  Good;  — Fair;  — Poor;  — Very  Poor. 


In  the  summory  # is  rated  2 pluses,  = os  2 minuses. 


O 1 A.  O 


; fi  ^ 


El 

O.Z 


> as  E 

I 

ZO  ; (/) 


2 ^ ^ 


§ j j fill-'- 


zcai 


2506  4^ Absent-Minded  Professor,  The 


(97)  Comedy  Drama  .... 

BV 

2-27-61  -H- 

■H 

+f 

44 

44 

4- 

44  134- 

2550  ©Ada  (108)  © Drama  .... 

MGM 

8-  7-61  + 

+ 

+ 

+ 

4- 

4- 

4- 

74- 

2552  After  Mein  Kampf 

(74)  Semidoc’y  

8-14-61  ± 

it 

— 

+ 

34-3- 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  . . . 

AlP 

7-17-61  + 

-H- 

+ 

44 

4- 

44 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

20th-Fox 

4-17-61  ± 

it 

+ 

4- 

64-4- 

2514  ©All  in  a Night’s  Work 

(94)  Comedy  

3-27-61  -H- 

+ 

+ 

+ 

4- 

4- 

4- 

S4- 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama 

. .Atlantis 

3-13-61  It 

14-1- 

2574  Anatomist,  The  (73)  Dr 

Gordon-SR 

10-30-61  ± 

— 

2-f3— 

2562  Anatomy  of  a Psycho  (75)  Dr 

SR 

9-18-61  — 

1- 

2524  Angel  Baby  (97)  Drama  .. 

AA 

5-15-61  -H 

it 

44 

4- 

4- 

84-2- 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed 

7-24-61  ± 

2-1-2- 

2549  Armored  Command  (99)  War  Dr AA 

8-  7-61  -f- 

+ 

4- 

44-1- 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  .... 

MGM 

4-24-61  -H 

+ 

it 

4- 

44 

4- 

4- 

94-1- 

2541  ©Atlas  (84)  Spec.  VitaScope.  . 

Filmgroup 

7-  3-61  + 

14- 

— B — 

2570©Back  Street  (107)  Drama... 

U-l 

10-16-61  -H- 

■H 

+ 

44 

4- 

4- 

it 

104-1- 

2569  Badjao  (100)  Action  Dr 

..Parallel 

10-16-61  ± 

+ 

4- 

4- 

44-1- 

2545  Battle  at  Bloody  Beach,  The 

(SO)  © War  Drama 

.20th-Fox 

7-17-61  -f 

4- 

4- 

di 

7+A~ 

2517  Behind  the  Mask  (85)  Dr 

Showcorp 

4-24-61  -f 

14- 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  .... 

4-24-61  ± 

4- 

24-1- 

2531  Beware  of  Children  (SO)  Com 

AlP 

6-  5-61  -f 

+ 

4- 

44-1- 

2526  ©Beyond  All  Limits  (lOO)  Dr. 

5-15-61  -H- 

24- 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 

8-28-61  -1- 

+ 

4- 

4- 

4- 

4- 

74-1- 

2528  ©Big  Show,  The  (113)  © Dr. 

20th-Fox 

5-22-61  -H- 

+ 

4- 

44 

4- 

44  104-1- 

2520  ©Bimbo  the  Great  (87)  Circus 

Dr..  .WB 

5-  1-61  -f 

4- 

— 

it 

— 

54-5- 

2566  Black  Pit  of  Dr.  M (71)  Ho.. . . 

. ..UPRO 

8-  2-61  ± 

1-i-l- 

2504  Black  Sunday  (84)  Horror  Dr 

AlP 

2-20-61  + 

+ 

+ 

44 

44 

4- 

4- 

9+ 

2516  Blast  of  Silence  (77)  Drama  . 

U-l 

4-17-61  -f 

it 

44 

4- 

74-3- 

2560  ©Blood  and  Roses  (74)  ® 

Dr.. . Para 

9-U-61  ± 

it 

4- 

zh 

it 

74-6- 

2566  Boy  Who  Caught  a Crook  (72) 

Ac..  .UA 

10-  2-61  + 

— 

it 

— 

34-4- 

2543  Brainwashed  (78)  Dr 

AA 

7-10-61  ± 

4+ 

44 

4- 

4- 

74-1- 

2568  ©Breakfast  at  Tiffany’s  (115) 

C’y  Para 

10-  9-61  -H- 

+ 

+4 

44 

44 

4- 

4-  114- 

2554  Bridge  to  the  Sun  (112)  Drama.. MGM 

8-21-a  -H- 

+ 

+ 

44 

4- 

44 

94- 

2534 ©By  Love  Possessed  (116)  Drama.... UA 

6-12-61  + 

it 

44 

4- 

4- 

4- 

84-2- 

2526  ©Ferry  to  Hong  Kong  (103) 


© Adventure  Drama  .... 

. 20th-Fox 

5-15-61  -f 

— 

4- 

— 

4- 

34-2- 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  

4-  3-61  -f 

4 

4- 

-4 

7-43- 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 

6-  5-6L  + 

— 

4- 

it 

it 

64-5— 

2507  Five  Guns  to  Tombstone  (71) 

W’n  . . UA 

3-  6-61  ± 

it 

4- 

it 

64-5- 

2563  Flight  That  Disappeared,  The 

(72)  Science-F’n  

UA 

9-25-61  -t- 

it 

■ff 

it 

74-4- 

2538  Follow  a Star  (102)  Comedy 

. . . .Zenith 

6-19-61  ± 

— 

4- 

34-3- 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  

. .20th-Fox 

7-24-61  +4 

4- 

44 

4- 

4- 

44  104-1- 

2507  Frontier  Uprising  (68)  W’n 

UA 

3-  6-61  -4- 

4- 

H- 

it 

4- 

6-43- 

— G — 

2523  Gambler  Wore  a Gun,  The  (67) 

W’n.  .UA 

5-15-61  ± 

Hh 

4+4- 

2531  Get  Outta  Town  (65)  My. . . Sterling  Wld 

6-  5-61  ± 

1+1- 

2533  ©Gidget  Goes  Hawaiian  (102) 

C/M..  Col 

6-12-61  -1- 

— 

4- 

4- 

44 

44 

4- 

Sfl- 

2542  ©Girl  in  Room  13,  The  (79) 

....  Astor 

7-  3-61  + 

1+ 

2563  Girls  on  the  Run  (64)  Mys.  . 

9-25-61  ± 

1+1- 

2495  ©Go  Naked  in  the  World 

(103)  © Drama  

MGM 

1-23-61  + 

44 

4- 

44 

:± 

4- 

Hk 

9+2- 

2544  Goodbye  Again  (120)  Dr 

UA 

7-10-61  4- 

4- 

44 

44 

4- 

44  104-1- 

2481  Great  Impostor,  The  (112)  Dr U-l 

11-28-60  44 

44 

4- 

44 

44 

44 

-4  12-4 

2560  Great  War,  The  (US)  Drama  . 

. . . Lopert 

9-U-61  4- 

± 

44 

4- 

44 

7+1- 

2540  Green  Helmet,  The  (88)  Ac... 

MGM 

6-26-61  -f 

— 

4- 

4- 

64-4- 

2556 ©Greyfriars  Bobby  (91)  Drama  ....BV 

8-28-61  44 

4- 

44 

4- 

44 

44 

44  12-4 

2529  Gun  Fight  (62)  Western  .. 

UA 

5-29-61  ct 

4- 

4- 



4+3- 

2533  ©Guns  of  Navarone,  The  (155) 

© War  Adventure  

Col 

6-12-61  44 

44 

44 

44 

44 

44 

44  14-4 

— H — 

24SS  Hand  in  Hand  (75)  Dr 

Col 

12-19-60  + 

44 

44 

44 

44 

44 

44  13-4 

2572  Head,  The  (95)  Horror 

.Trans-Lux 

10-23-61  4- 

— 

— 

4- 

— 

3+4- 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  

3-27-61  + 

4- 

4- 

4- 

4+ 

2535  Hitler’s  Executioners  (78) 

Documentary  

6-12-61  ± 

44 

3+1- 

2539  Homicidal  (87)  Mys 

Col 

6-26-61  + 

44 

4- 

4- 

44 

4- 

4- 

9+ 

2546  ©Honeymoon  Machine  (87) 

© Comedy 

7-17-61  44 

4- 

4- 

44 

44 

44 

4-  11-4 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2-27-61  4+ 

44 

4- 

44 

44 

4- 

104- 

2530  ©House  of  Fright  (80)  C Ho.. 

AlP 

5-29-61  -4 

4- 

5+3- 

2565  Hustler,  The  (134)  © Drama. 

.20th-Fox 

10-  2-61  -4 

4- 

4- 

44 

44 

44 

44  114- 

— 1 — 

2556  Invasion  Quartet  (87)  Com-Dr...MGM 

8-28-61  ± 

4- 

4- 

4- 

4- 

6+2- 

2512  ©Canadians,  The  (85)  © Dr..  .20th-Fox 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA 

2558  Claudelle  Inglish  (99)  Dr WB 

2550  Cold  Wind  in  August  (80)  Dr.  ..Aidart 
2544  ©Come  September  (112)  © Com.  ..U-l 
2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  U-l 


3-20-61 

it 

Hh 

— 

4- 

+ 

+ 

6+4- 

8-14-61 

4- 

2+1- 

9-  4-61 

tl 

4- 

-i- 

4- 

-f- 

7-44- 

8-  7-61 

-4 

4- 

4- 

4- 

7+3- 

7-10-61 

44 

-f 

44 

# 

■H- 

44 

44 

13+ 

8-  7-a 

4- 

1-4 

5-  8-61 

-f 

4- 

4- 

4+1- 

5-  8-61 

44 

44 

44 

4- 

+ 

8+ 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA  5-22-61  -|- 

2559  Day  the  Sky  Exploded,  The 

(80)  Science-Fiction  Excelsior  9-11-61  -f 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation 20th-Fox  3-20-61  # 

2515  ©Dead  One,  The  (70)  Horror  SR  4-  3-61  ± 

2535  ©Deadly  Companions,  The  (90) 

Panav'n,  Western Pathe-America  6-12-61  ++ 

2547  Dentist  in  the  Chair  (84)  Com Ajay  7-24-61  -H- 

2564  ©Devil  at  4 O’clock,  The 

(127)  Adv.  Dr Col  9-25-61  -H- 

2573  Devil's  Hand,  The  (71) 

Horror-Terror  Crown-SR  10-30-61  ± 

2508  ©Don  Quixote  (110)  Classic  Dr...MGM  3-  6-61  -H- 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA  5-22-61  — 

— E— 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60  1+ 

2562  Explosive  Generation,  The 

(90)  Dr UA  9-18-61  -f 

2520  Fabulous  World  of  Jules  Verne,  The 

(81)  Novelty  Adv WB  5-  1-61  -H 

2542  ©Fanny  (133)  Com.  Dr 20th-Fox  7-  3-61  -ff 


2557  Fast  Set,  The  (84)  Comedy  Audubon-SR  9-  4-61  ± 


4- 

# 

4- 

-4- 

8+3- 

1+ 

+ 

4- 

44 

44 

+ 

10+1- 

1-41- 

4- 

41- 

4- 

4- 

7+ 

4- 

44 

6+1- 

# 

44 

44 

+ 

9+ 

1+1- 

+ 

44 

— 

44 

# 

10+1- 

4- 

4+5- 

+ 

44 

44 

44 

44 

+ 

14+ 

4- 

4- 

44 

6+1- 

+ 

+ 

4- 

+ 

44 

44 

10+ 

44 

+ 

44 

44 

44 

44 

14+ 

1-fl- 


2574  Judgment  at  Nuremberg  (189)  Dr..UA 


— K— 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exclusive 

2571  ©King  of  Kings  (161)  ® 

Religious  Drama  MGM 

2540  King  of  the  Roaring  20's 

(106)  Cr.  Drama AA 

L 

2533  ©Ladies  Man,  The  (106)  Com Para 

2561  ©Last  Rebel,  The  (83) 

Adv.  Dr Sterling  World 

2532  ©Last  Sunset,  The  (112)  W’n U-l 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA 

2505  League  of  Gentlemen,  The  (113) 

Comedy-Drama  Kingsley 

2563  Lisette  (83)  Action Medallion 

2502  Long  Rope,  The  (61)  © \ATn. -20th-Fox 

2513  Look  in  Any  Window  (87)  Dr AA 

2549  ©Loss  of  Innocence  (99)  Dr Col 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM 

— H— 

2524  Mad  Dog  Coll  (88)  Ac  Dr Col 

2552  ©Magic  Boy  (75)  Cartoon  Feature..  MGM 
2512  Mailbag  Robbery  (70)  Ac Tudor 

2541  Man  in  the  Moon  (98)  Com. . .Trans-Lux 

2562  Man-Trap  (93)  Ac  Dr. Para 

2554  ©Marines,  Let’s  Go  (104)  © 

Service  comedy 20th-Fox 

2573  Mark,  The  (127)  © Drama  ....Cont’l 
2546  Mary  Had  a Little  (S3)  Comedy UA 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  AlP 

2532  Matter  of  Morals,  A (90) 

Drama  UA 


10-30-a  44 

44 

44 

44 

S4- 

6-12-61  + 

1+ 

10-23-61  44 

44 

44 

44 

44 

44 

12+ 

6-26-61  + 

+ 

44 

+ 

+ 

+ 

8+1- 

6-12-61  44 

+ 

+ 

44 

-4 

9+2- 

9-18-61  + 

1+ 

6-  5-a  + 

it 

+ 

-4 

-4 

-4 

9+2- 

5-29-61  + 

+ 

44 

+ 

-4 

7+1- 

2-27-61  + 

44 

44 

44 

44 

+ 

11+ 

9-25-a  — 

1— 

2-13-61  + 

44 

it 

+ 

-4 

7+2- 

3-27-a  + 

— 

— 

— 

4+6- 

8-  7-a  + 

+ 

-4 

44 

-4 

44 

9+ 

6-12-61  + 

di 

-4 

- 

+ 

6+4- 

5-15-a  + 

+ 

-4 

+ 

it 

7+3- 

8-14-a  + 

+ 

+ 

-4 

44 

7+ 

3-20-a  + 

1+ 

7-  3-a  + 

+ 

+ 

-4 

+ 

44 

7+ 

9-is-a  + 

-4 

+ 

-+- 

5+2- 

8-21-61  ± 

it 

+ 

di 

6+5- 

10-30-61  44 

+ 

+ 

44 

44 

44 

44  : 

12+ 

7-17-a  ± 

— 

+ 

— 

3+4- 

5-15-a  44 

+ 

44 

44 

44 

+ : 

U+1- 

6-  5-a  + 

-4 

+ 

+ 

+ 

7+1- 

BOXOFFICE  BookinGuide  ::  Nov.  6,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  is  rated  2 pluses,  — as  2 minuses. 


■H-  Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


I 


.Col  4-24-a  + 


fiD 

oS 


“ F.  r » 

««  M I « fQ 
Sa.  zo 


5-  1-61  ± ± ± 


3-20-61 


2527  @0n  the  Double  (92) 

Panavislon  Comedy  Para  5-22-61 

2514  ©One-Eyed  Jacks  (141)  ® Dr. ..  Para  3-27-61 

2555  One  Plus  One  (114)  Dr SR  8-28-61 

2510  Operation  Bottleneck  (78)  Ac UA  3-13-61 

2554  Operation  Camel  (74)  Serv.  Comedy.  .AlP  8-21-61 

2509  Operation  Eichmann  (92)  Drama....  AA  3-13-61 

— P— 

2523  y©Parent  Trap,  The  (124)  Comedy  BV  5-15-61 

2566  Paris  Blues  (98)  Drama/Jazz U A 10-  2-61 

2510  ©Parrish  (137)  Drama  WB  3-13-61 

2509  Passport  to  China  (75)  Ac Col  3-13-61 

2520  ©Pharaoh's  Woman,  The  (88) 

@ Costume  Drama  U-l 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv Crest-SR 

2567  ©Pirates  of  Tortuga  (97)  © Adv  20-Fox 
2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  AlP  8-14-61  -F 

2519  ^i©Pleasure  of  His  Company,  The 

(114)  Comedy  Para 

2501  Police  Dog  Story  (61)  UA 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AlP 

2511  ©Posse  From  Hell  (89)  Wn  ....U-l 
2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior  5-29-61 

2570  Pure  Hell  of  St.  Triniar's, 

The  (94)  Farce  Cont’l  10-16-61 

2573  ©Purple  Hills,  The  (60) 

© Western 20th-Fox  10-30-61 


2561  Queen  of  the  Pirates  (80) 

® Sea  Adv.  (Enp-dubbed) Col 

2516  Question  7 (110)  Dr DeRochemont 

—It— 

2516  Raisin  in  the  Sun,  A (128)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr IFD 

2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  Times 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  MGM 

2568  Risk,  The  (81)  Drama  Kingsley 

2511  Racket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 
2557  Rommel’s  Treasure  (85)  Ac. ..  Medallion 
2564  Ruffians,  The  (86) 

Susp.  Dr.  (Eng-dubbed)  Ellis 


8-14-61  ± 


9-25-61  ± 


3-20-61  ± 


9-25-61  -F 


2506  Sanctuary  (90)  © Drama 20th-Fox  2-27-61  -f 

2558  Sand  Castle,  The  (70) 

True-Life  Fantasy  ....DeRochemont  9- 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  (^Mit’l  4-17-61  -f- 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para  9-2 

2551  Scream  of  Fear  (81)  Susp.  Dr Col  8-1 

2569  Season  of  Passion  (92)  Dr UA  10-] 

2567 Secret  of  Deep  Harbor  (70)  Dr...UA  10- 


2518  Mein  Kampf  (117)  Documentary 
2504 ©Mighty  Crusaders.  The  (87)  © 

Spectacle  Falcon-SR 

2523  ©Minotaur.  The  (92)  © Adv UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 
2535©Morgan  the  Pirate  (93)  © Adv.  MGM 

2538  Most  Dangerous  Man  Alive  (82)  SF  Col 

2569  Mr.  Sardonicus  (90)  Ho Col  10-16-61  + — + 

— N— 

2543  Naked  Edge.  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road.  The  (74)  Melo.  ..Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2574  Ninth  Bullet,  The  (90) 


2-20-61  ± 

5- 15-61  -f 

6- 19-61  -H- 
6-12-61  -f 
6-19-61  -h 


7-10-61  -H- 

7- 17-61  - 

5-  1-61  ± 

8- 21-61  + 

6- 12-61  -f 


-F  4+  +1  9+ 


± -F 
-F  FF 
-F  -F 


FF 


± -F  FF  -F 


lF-2- 
4-F3- 
FF  FF  12-F 
± ± 7-F3- 

2+5- 

± ± 5+3— 

FF  FF  11+1- 

1- 

1+1- 

1+ 


+ 

+ 

+ 

+ 

+ 

FF 

+ 

9+ 

FF 

2+ 

FF 

+ 

FF 

FF 

FF 

+ 

12+1- 

FF 

+ 

FF 

FF 

FF 

+ 

FF 

13+ 

+ 

+ 

5+3- 

+ 

+ 

— 

4+3- 

1+1- 

FF 

+ 

— 

FF 

+ 

+ 

8+2- 

FF 

FF 

+ 

FF 

+ 

FF 

FF 

13+ 

+ 

+ 

+ 

+ 

+ 

6+ 

FF 

FF 

+ 

FF 

+ 

FF 

11+1- 

+ 

+ 

5+3- 

+ 

- 

4+4— 

+ 

1+ 

+ 

H- 

+ 

rt 

5+3- 

+ 

+ 

+ 

+ 

FF 

+ 

zt 

8+1- 

FF 

+ 

+ 

FF 

FF 

+ 

+ 

11+ 

+ 

— 

HK 

— 

6+6- 

FF 

FF 

+ 

FF 

+ 

+ 

10+1- 

FF 

+ 

3+ 

+ 

+ 

+ 

+ 

7+2- 

+ 

+ 

FF 

FF 

7+ 

- 

+ 

3+3- 

+ 

+ 

+ 

4+1- 

+ 

3+2- 

FF 

±: 

FF 

+ 

FF 

FF 

10+1- 

FF 

+ 

FF 

+ 

FF 

FF 

12+ 

+ 

2+1- 

2+2- 

FF 

+ 

+ 

+ 

+ 

- 

+ 

9+1- 

+ 

- 

+ 

4+2- 

+ 

- 

+ 

- 

5+5- 

+ 

FF 

+ 

FF 

+ 

9+2- 

+ 

+ 

+ 

3+ 

1+1- 

FF 

+ 

+ 

+ 

FF 

+ 

+ 

11+ 

+ 

1+ 

+ 

1+ 

+ 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

FF 

FF 

+ 

5+ 

+ 

+ 

+ 

FF 

+ 

9+ 

FF 

+ 

+ 

FF 

FF 

+ 

11+1- 

+ 

+ 

+ 

+ 

+ 

FF 

+ 

8+ 

+ 

FF 

FF 

it 

7+2- 

— 

— 

3+5- 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM 

2511  Secret  Partner,  The  (91)  My MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  AA 

2561  Sergeant  Whs  a Lady,  The 

(72)  Service  Comedy  U-l 

2570  Seven  Women  From  Hell  (88) 

© Action  Dr 20th-Fox 

2516  Shadows  (87)  Drama  Lion  Int'l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2539  Silent  Call,  The  (63)  C Dr..20th-Fox 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2528  Snake  Woman,  The  (68)  Horror  . . . . UA 

2502  Sniper’s  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y  ....20th-Fox 
2560  ©Splendor  in  the  Grass  (124)  Dr...WB 
2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor 

2568  ©Susan  Slade  (116)  Drama WB 

— T — 

2539  y©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ....President 
2555 Teenage  Millionaire  (84) 

Musical  (some  color  is  used)....UA 

2514  Terror  of  the  Tongs,  The  (80)  Ac Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  Comedy  . . . . UA 
2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama MGM 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2498  ©Tomboy  and  the  Champ  (92) 

Comedy-Drama  U-l 

2572  Town  Without  Pity  (105)  Dr UA 

2510  ^©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76)  Action-Dr. ..  U-l 

2548  Truth.  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525 ©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2565  Two  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  Embassy 

— U— 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  Sutton 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th- Fox 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Adventure  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr.  UA 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2565  Wild  Youth  (73)  Dr Cinema  Assoc 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2553  ©World  by  Night  (103) 

A survey  of  world  night  spots.... WB 

— XYZ— 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  


8-  7-61  + 
3-20-61  + 

3- 27-61  + 

5-  8-61  Ft 

9- 18-61  + 

10-16-61  + 

4- 17-61  + 

5-  8-61  + 

6- 26-61  ± 

7-24-61  + 

2-27-61  FF 
2-20-61  ± 
5-22-61  ± 
2-13-61  — 

5-29-61  FF 
9-11-61  FF 

5- 15-61  ± 

6- 12-61  + 

9-  4-61  ± 
10-  9-61  ± 


6-26-61  + 

4- 17-61  + 

8-28-61  + 
3-27-61  + 

7-10-61  + 

6-12-61  ± 
9-11-61  + 

9-  4-61  + 
7-  3-61  + 

1-30-61  + 

10- 25-61  + 

3-13-61  + 
7-  3-61  ± 

7-24-61  + 
7-10-61  + 

5- 15-61  FF 

6- 19-61  FF 

10-  2-61  FF 


n & 
xoc 


7- 17-61  FF 

8- 21-61  + 

6-26-61  + 

5-22-61  ± ± ± 


I § o = I z i ^ 

I 

ns  O Of  I CO  ^ I W M . 3 

u.  |z  OS  ICL  S !z  O : t/) 


10-  2-61  - 
3-  6-61  ± 
8-21-61  + 


5+3- 

di 

FF 

FF 

+ 

9+2- 

— 

+ 

+ 

+ 

+ 

6+1- 

+ 

6+ 

- 

4+4- 

_ 

+ 

+ 

4+2- 

■H 

+ 

+ 

F- 

FF 

9+ 

+ 

+ 

5F-2- 

+ 

+ 

+ 

4+1- 

1+ 

+ 

FF 

FF 

+ 

10+1 

— 

1+2- 

— 

±: 

— 

5+7- 

+ 

5+4- 

_ 

FF 

+ 

+ 

+ 

8+2- 

-H- 

FF 

FF 

FF 

FF 

14+ 

— 

+ 

6+5- 

+ 

+ 

6+1- 

1+1- 

+ 

+ 

6+3- 

4- 

FF 

+ 

FF 

9+2- 

+ 

4+2- 

zt. 

+ 

— 

5+4- 

+ 

+ 

5+2- 

+ 

+ 

+ 

7+2- 



2+3- 

+ 

— 

4+3- 

+ 

+ 

FF 

FF 

9+1- 

2+1- 

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+ 

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6-  5-61  ± - ± 


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3+2- 

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2518  Young  Love  (SO) 


UA 

7-24-61 

± 

It 

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8-28-61 

FF 

+ 

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FF 

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Exclusive 

4-24-61 

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UA 

4-24-61 

FF 

+ 

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FF 

FF 

+ 

+ 11+ 

Nov.  6,  1961 


6 


BOXOFFICE  BookinGuide 


shedk 

shoe)/ 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses,  (g)  is  for  CinemaScope; 
® Vistavision;  ® Superscope;  ® Naturama;  ® Regalscope;  ® Technirama.  Symbol  denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
hey  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST, 


Feature  chart 


ALLIED  ARTISTS  | ti 

AMERICAN  INT'L  | ti 

COLUMBIA  1 ti 

M-G-M  1 ti 

Dondi  (80)  C.  .6102 

David  Janssen,  Patti  Page, 

David  Korcy 

Oreration  Eichmann  (92)  D..6103 
Werner  Klemperer.  Ruta  Lee, 
Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.. 601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90)  © Ho..  603 

Michael  Gough,  Je,ss  Conrad, 

Margo  Johns 

©.Cry  for  Happy  (110)  © CD  . 529 
G.  Ford.  Miiko  Taka,  D.  O'Connor 

Underworld,  U.S.A.  (99)  Cr..525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © ...D..108 
Glenn  Ford.  Maria  Schell 

The  Secret  Partner  (91)  ..D..115 
Stewart  Granger,  Haya  Hararcet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80).. C . 606 
Leslie  Phillips,  Geraldine  McBwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . D.  .533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(SO)  Ac..  530 

Geoffrey  Toone,  Christoper  Lee 

Angel  Baby  (97)  0..6105 

Joan  Bloiidell,  George  Hamilton, 
Jlercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D..6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

©House  of  Fright  (80)  ..Ho  . 604 
I’aul  Massie,  Dawn  Addams 

Operation  Camel  (74)  ....C..605 
Nora  Hayden.  Louise  Renard 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . . 539 
Ernie  Kovaos.  Cyd  Clharisse 
Stop  Me  Before  1 Kill 

(93)  © D.  .535 

Claude  Danphine,  Diane  (ilento 

Me'n  Kampf  (117)  Doc  . 538 

©Warr  or  Empress  (87) 

© Ad.. 524 

Kenvin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyce  Taylor,  Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20's 

(106)  Cr..6107 

David  Janssen,  Diane  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..610S 

Curt  Jurgens,  (Jlaire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho.  .540 

Glenn  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randell,  Debra  Paget, 

Blaine  Stewart 

©Ring  of  Fire  (91)  @ Ac.  .119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac.. 116 
Bill  Travers,  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99) . Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (84)  An  . 608 
Cartoon  feature,  with  voices  of 
Frankie  .tvalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren,  Deborah  Walley, 
Jlicliael  Callan.  Vicki  Trickett 
©The  Guns  of  Navarone 

(155)  © D . .603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  00  . 602 

James  Stewart,  Richard  Wldmark, 
Shirley  Jones,  Linda  Cristai 

©Morgan  the  Pirate 

(93)  © Ad.  120 

Steve  Reeves,  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlen,  Jim  Hutton 

©Magic  Boy  (75)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (SO)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredln 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho..  609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 
Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeves,  Georgia  Moll 

Scream  of  Fear  (51)  D..605 

Susan  Strasherg,  Ronald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  Amall 

©A  Thunder  of  Drums 

(97)  © 00..  201 

Richard  Boone,  George  Hamilton, 
Luana  Patten 

Twenty  Plus  Two  (102) . . My.  .6110 
David  .liinssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Moorehead 

©The  Devil  at  4 O'clock 

(127)  D..607 

Spencer  'lYacy,  Fiank  Sinatra 

©Loss  of  Innocence  (99)..  0..  608 
K.  More,  D.  Darrieux,  S.  York 

A Weekend  With  Lulu  (91).  .C  . .609 
Leslie  Phillips.  Rob’t  Monkhouse 

Bridge  to  the  Sun  (112)  . .D.  .202 
Carroll  Baker,  James  Shigeta 

Invasion  Quartet  (87) . . . . CD  . .203 
Bill  Travers,  Spike  Milligan 

Too  Hot  to  Handle  ( . . ) D . . 
Jayne  Mansfield,  Leo  Genn 

©Guns  of  the  Black  Witch 

(..)  © Ad.. 610 

Don  Megowan,  Silvana  Pampanini 

Lost  Battalion  (..)  ....Ac..  611 

Leopold  Salcedo,  Diane  Jergens 

Mr.  Sardonicus  (90)  ...  Ho,. 611 
Oscar  Homolka,  Guy  Rolfe 

Valley  of  the  Dragons  (79)  Ad.. 612 
Sean  McClory 

Everything's  Ducky  (81)  ..C..610 

Mickey  Rooney,  Buddy  Hackett 

Queen  of  the  Pirates 

(SO)  ® Ad..  604 

Gianna  Maria  Canale.  M.  Serato 

©Colossus  of  Rhodes 

(..)  ® Ad. .204 

Roiy  Calhoun,  Lea  Massari 

©Bachelor  in  Paradise 

(109)  © C..205 

Bob  Hope,  Lana  Turner,  Janis  Paige, 
Jim  Hutton,  Paula  Prentiss 

©Journey  to  the  Seventh 

Planet  (.  ,)  SF. . 

John  Agar,  Greta  TTiyssen 

Cash  on  Demand  (..)...  .Ac . .615 
Peter  Oishing,  Andre  Morell 

©Mysterious  Island  (101)  Ad.. 613 
(Super-Dynamatlon) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

Sail  a Croaked  Ship  (..)..C..614 
Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ehmie  Kovacs 
(pre-release) 

©The  Wonders  of 

Aladdin  (93)  © Ad.  . 

Donald  O'Connor,  Vittorio  de  Sica, 
Noelle  Adam 

PARAMOUNT 


©All  in  a Night's  Work 

(94)  C..6010 

Shirley  MacLaine,  Dean  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  0D..6014 
Marlon  Brando,  Karl  Malden, 
Katy  Jurado,  Pina  Pcllicer 


©Love 

(S8) 

Tommy 


in  a Goldfish  Bowl 

© C/M.. 6018 

Sands,  Fabian,  Jan  Sterling 


JUNE-JULY-AUGUST 
tj©The  Pleasure  of  His 

Company  (115)  CD.. 6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . C . .6015 
Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C..6016 
Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinclli 

Man-Trap  (93)  D..6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


©Breakfast  at  Tiffany's 

(115)  CD  . 6103 

Audrey  Hepburn,  George  Peppard 


©Blue  Hawaii  (101)  ® C/M.. 6105 
Elvis  Presley  Joan  Blackman, 

Angela  Lansbnry 


TO 


BOXOFFICE  BookinGuide  Nov.  6,  1961 


7 


MAY  I JUNE  JULY  I AUGUST  1 SEPTEMBER  I OCTOBER  I NOVEMBER  I DECEMBEi 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  indicating  story  type;  (Ad)  Adventure  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  (Cr)  Crime  Drama;  (DM)  Dromo 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


20TH-FOX  1 ti 

UNITED  ARTISTS  I ti 

UNIVERSAL-INT'L  | 

WARNER  BROS.  | ti 

COMING 

MARCH  1 

Sanctuary  (90)  © 

L.  Remick.  Y.  Montand.  B.  Dillman 

Days  of  Thrills  & Laujhter 

(93)  Compilation  C..114 

0©The  Trapp  Family  (106)  D.  .117 
Buth  Leuvrerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac..  116 

Jack  Ging.  Stanley  Clements 

©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Wldmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  0..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 

©Wings  of  Chance  (76) . . OD  . .6111 
James  Brown,  Frances  Rafferty 

©The  While  Warrior  (86)  Ad  . 010 
Steve  Reeves,  Georgia  Moll 

ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  D . , 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D.  . 

Charlton  Heston,  Sophia  Loren 

The  George  Raft  Story  D . . 

Ray  Danton,  Jayne  Mansfield 

AMERICAN-INT'L 

Burn,  Witch,  Burn  Ho.. 

Janet  Blair,  Peter  Cushing 

COLUMBIA 

©Barabbas  ® D . 

.\nthony  Quinn,  Silvana  Mangano, 
.lack  Balance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capuclne, 

Anne  Baxter,  Jane  Fonda 
13  West  Street  D . . 

APRIL  1 

0AII  Hands  on  Deck 

(98)  © ..M  .112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 
QFerry  to  Hong  Kong 

(103)  © Ad.. no 

Orson  Welles.  Curl  Jurgens, 

Svlrta  Syms 
©The  Fiercest  Heart 

(91)  © 0D..120 

Stuart  Whitman,  Juliet  Prowse 

©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias,  Rosanna  Schiaffino 

A Matter  of  Morals  (90) . . D . .6108 
Maj-Britt  Nilsson.  Patrick 
O'Neal,  Eha  Dahlback 

©Tomboy  and  the  Champ 

(92)  0D..6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Wldmark,  Sonja  Ziemann 

©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.  Oil 

Vie  Morrow,  Bay  Danton 

©The  Steel  Claw  (96)  Ac.  .012 

George  Montgomery,  Charito  Luna 

1 AVW 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley.  Eleanor  Parker. 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..127 

Frankie  Vaughan.  Juliet  Prowse, 
Martha  Hyer.  Gary  Crosby 
©The  Big  Show  (113)  © Ad..  123 

Esther  Williams.  CUff  Robertson, 

Darid  Nelson 

The  Young  Savages  (103) ..  D . .6114 
Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  Davis,  Meiry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown.  Joan  Staley 

©Posse  From  Hell  (89) . W.  .6112 
Audie  Murphy,  J(^  Saxon, 
Zohra  Lamport 
©The  Pharaoh’s  Woman 

(88)  © Ad..  6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 

Alan  Ladd,  Rod  Steiger 

The  Notorious  Landlady  C.. 

.lack  Lemmon.  Kim  Novak, 

Fred  Astaire 

Advise  and  Consent  D . . 

Cliarles  Laughton,  Henry  Fonda, 
Walter  Pidgeon,  Gene  Tierney 

©Best  of  Enemies  CD.. 

David  Niven,  .tlberto  Sordi, 
Michael  Wilding 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D . . 

Glenn  Ford,  Ingrid  Thulin, 

Charles  Boyer,  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando,  Trevor  Howard. 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza D.. 

Rossano  Brazzi.  Oliria  de  Havll- 
l.tnd,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  ® . . . . Bib  D .. 
Jeffrey  Hunter.  Slobhan  McKenna 

©Jumbo  M.. 

Doris  Day,  Stephan  Boyd, 

Jimmy  Durante 

PARAMOUNT 

©Escape  From  Zahrain  D.. 

Yul  Brynner,  Madlyn  Rhue 
©Summer  and  Smoke 

(US)  ® D..6107 

Laurence  Harvey,  Oraldine  Page 

JUNE  1 

Battle  at  Bloody  Beach 

(SO)  © Ac . . 128 

A.  Murphy.  G.  Crosby,  D.  -Michaels 

©Wild  in  the  Country 

(114)  © D/M..129 

E.  Presley,  H.  Lange.  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C.  .130 

Carol  Helss.  Stooges 

Snake  Woman  (68)  ....  Ho.  .6112 
John  McCarthy,  Susan  Travers 

©Dr.  Blood's  Coffin  (92)  Ho  . 6111 
Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad.  6117 

Rhonda  Fleming,  Lang  Jeffries 

©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov.  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.  .6115 

Clifford  Evans,  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (112)  0D..6117 
Rock  Hudson.  Kirk  Douglas. 
Dorothy  Malone,  Joseph  0)tten 

The  Fabulous  World  of 

Jules  Verne  (81)  ....Ad.. 013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (81)  ..Ad  . 014 
Charles  Holm,  Mary  .tnn  Shields 

JULY  1 

©Misty  (92)  © 0D..131 

David  Ladd,  .\rthur  O’Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © ...Ad.. 133 
Walter  Pidgeon,  Joan  Fontaine. 
Barbara  Eden,  Frankie  .Avalon 

The  Silent  Call  (63)  D . .119 

Roger  Mobley,  David  McLean. 

Gall  Russell 

©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Zimballst  jr. 

The  Last  Time  1 Saw  Archie 

(98)  C..6118 

Robert  Mitchum,  Jack  Webb 

When  the  Clock  Strikes 

(72)  My..  6116 

James  Brown,  Merry  Anders 

Trouble  in  the  Sky  (76) . .Ac.  .6118 
Michael  Craig,  BlUzabeth  Seal 

0©Tammy  Tell  Me  True 

(97)  CD. 6119 

Sandra  Dee,  John  Gavin 

©Parrish  (137)  D..015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 

AUGUST  1 

©Marines,  Let's  Go  (104)  © C.  .137 
David  Hedisoo,  Tom  Tryon, 

Lln^  Hutchins 

©The  Big  Gamble  (100)  © D..I34 
Stephen  Boyd,  Juliette  Greco, 
David  Wayne 

The  Naked  Edge  (102)  My.  .6120 
Gary  Cooper,  Deborah  Kerr 
Goodbye  Again  (120)  . . . D . .6125 
Ingrid  Bergman,  Yves  Montand, 
Aiithony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  In  color) C/M.. 6126 

Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Grazlano 

Blast  of  Silence  (77)  ..D..6120 
Allen  Baron,  Molly  McCarthy 

©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  ChevaUer, 
Charles  Boyer,  Horst  Buchbolz 

,lohn  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D . . 

Steve  McQueen.  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C.. 

Shirley  MacLalne.  Yves  Montand, 
Rob’t  Cummings,  E!dw.  G.  Robinson 

The  Errand  Boy  C.. 

Jerry  Lewis 

20TH-FOX 

Madison  Avenue  © D.. 

SEPTEMBER  | 

©Francis  of  Assisi  (105)  © D..132 
Bradford  DUlman,  Dolores  Hart, 
Stuart  Whitman 

©^ptember  Storm  (90) . .Ad.  .139 
Joanne  Dru,  Mark  Stevens 
(35mm  release) 

20.00  Eyes  (61)  © Cr.  .124 

G.  Nelson,  M.  Anders,  J.  Brown 

©Upstairs  and  Downstairs 

(100)  C..12S 

Michael  Oaig.  M.  Demongeot 

You  Have  to  Run  Fast 

(73)  Ac..  6122 

Craig  HilL  Blaine  Eldwards 
Three  on  a Spree  (S3) . . .C.  .6122 
Jack  Watllng,  Carole  Lesley 
yThe  Young  Doctors  (102)  D.  .6128 
Fredric  March,  Ben  Gazzara, 
Ina  Balln.  Dick  Clark 
©Exodus  (212) 

Panav’n  70  D..6129 

P.  Nesvman,  E.  M.  Saint,  S.  Mineo 

©Come  September 

(112)  © C..6121 

Rock  Hudson,  Gina  Ixtllobrigida, 
Sandra  Dee.  Bobby  Darin 

©World  by  Night 

(103)  Doc..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  ...  D..155 
Diane  McBaln,  Arthur  Kennedy, 
Will  Hutchins.  Constance  Ford 

Dana  Andrews,  Eleanor  Parker 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield,  Nico  Minardos 
©Tender  Is  the  Night  ©....D.. 
•lennifer  Jones,  Jason  Robards  jr. 
Joan  Fontaine,  Jill  St.  John 

The  Innocents  © D.  .138 

Deborah  Kerr,  Mi(*ael  Redgrave 

UNITED  ARTISTS 

Something  Wild  D . . 

Carroll  Baker,  Ralph  Meeker 

The  Magic  Sword  

B,asil  Rathbnne.  Estelle  Winwood 

Judgment  at  Nuremberg  D . . 

S.  Tracy,  B.  Lancaster.  R.  Wldmark, 
M.  Dietrich,  M.  Clift,  J.  Garland 

Birdman  of  Alcatraz  D . . 

Burt  Lancaster,  Karl  Malden 

The  Children’s  Hour  D.. 

■Audrey  Hepburn,  Shirley  MacL.alne, 
•lames  Gamer 

©Sergeants  3 (Panavision) ..  OD  . . 
Frank  Sinatra,  Dean  Martin 

OCTOBER  1 

The  Hustler  (134)  © D..136 

P.  Newman,  P.  Laurie,  J.  Gleason 

Seven  Women  From  Hell 

(88)  © Ac. 140 

Patricia  Owens,  Denise  Darcel, 
Cesar  Romero,  John  Kerr 

©Pirates  of  Tortuga 

(97)  © Ad.  135 

Ken  Scott,  Leticia  Roman 

The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D..6127 

Craig  Hill,  Paula  Ra.vmond 
Town  Without  Pity  (105) . . D . .6135 
Kirk  Douglas,  Oiristine  Kaufman 
Secret  of  Deep  Harbor 

(70)  Ac..  6130 

Explosive  Generation  (90)  D..6134 
Season  of  Passion  (92)  ..D..6133 
A.  Baxter.  E,  Borgnine,  J.  Mills 

©Back  Street  (107)  . . . . D . .6201 

Susan  Hayward,  John  Gavin 

©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

Pat  Hingle,  Audrey  Christie 

NOVEMBER 

©The  Comancheros  (107) 

© 0D..141 

John  Wayne.  Stuart  Whltnran 

©The  Purple  Hills  (60)  © Ac  . 142 
Gene  Nelson,  Joanna  Barnes, 

Kent  Taylor 

Paris  Blues  (98)  D..6131 

Paul  Newman,  Joanne  Woodward 

©X-15  (112)  Panavision  D..6137 
Charles  Bronson,  Brad  Dexter 

Dead  to  the  World  (..)  Ac.. 

Rudy  Taltnn,  Jana  Pearce 

The  Sergeant  Was  a 

Udy  (72)  C..6202 

Martin  West,  Venetia  Stevenson, 
Bill  Williams 

©Susan  Slade  (116)  D..157 

Troy  Donahue,  Connie  Stevens, 
Dorothy  McGuire,  Lloyd  Nolan 

The  Mask  (S3)  D..156 

Depth-Dimension 

Paul  Stevens,  Claudette  Nevins 

Melina  Mercouri,  Tony  Perkins 

UNIVERSAL-INT'L 

©Cape  Fear  D.. 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis,  .las.  Franciscus 

©Flower  Drum  Song  M . . 

Nancy  Kwan,  James  Shigeta, 
Miyoshi  Umeki,  Juaniti  Hall 

©Lover  Come  Back  C.. 

Rock  Hudson.  Doris  Day,  Tony 
Randall.  Bdie  .Adams 

WARNER  BROS. 

©Merrill’s  Marauders  Ac.. 

.leff  Chandler.  Ty  Hardin 

©The  Music  Man  ® M,. 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One  C.  . 

Rosalind  Ru.ssell,  .Alec  Guinness 

©Lad.  a Dog  D . . 

Peter  Breck.  Peggy  McCay 

1 DECEMBER 

©The  Two  Little  Bears 

(..)  © F/M  143 

Brenda  Lee,  Eddie  Albert, 

Jane  Wyatt,  Jimmy  Boyd  i 

©The  Second  Time  Around 

(99)  © C.  .144  ' 

Debbie  Reynolds,  Steve  Forrest,  ' 

•tndy  Griffith.  Tlielma  Ritter,  i 

Juliet  Prowse.  Ken  Scott 

1 

©Pocketful  of  Miracles 

(..)  CD.. 

Glenn  Ford,  Bette  Davis, 
Hope  Lange 

©The  Roman  Spring  of 

Mrs.  Stone  (100)  D.  .159 

Vivien  Leigh,  Warren  Beatty 

8 


BOXOFFICE  BookinGuide  Nov.  6,  1961 


FEATURE  CHART 


mv 

nte 


sh 

-sho( 


j 


MISCELLANEOUS 


BUENA  VISTA 

4>©0ne  Hundred  and  One 

Dalmatians  (gO)  . . An . . Mar  61 
QThe  Absent-Minded  Professor 

(97)  C..  May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 
4,^®The  Parent  Trap 

(123)  C..Jul61 

Maureen  O’Hara.  Brian  Keith, 
©Nikki,  Wild  Dog  of  the 

North  (73)  Ad..Jul61 

Jean  Coutu,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD . . Oct  61 
Donald  Crisp,  Kay  Walsh 

CONTINENTAL 

©Hippodrome  (96)  ..Ac.. Mar  61 

(Eng-dubbed)  . .(Jerhard  Reldmann, 
Marglt  Nanke 
Saturday  Night  and  Sunday 

Morning  (90)  D..  Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D.  .Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C..  Sep  61 

Joyce  Grenfell,  Cecil  Parker, 

George  Cole 

The  Mark  (127)  © D..  Oct  61 

Rod  Steiger,  Maria  ScheU, 

Stuart  Whitman 

©Call  Me  Genius  (105)  C . Oct  61 
Tony  Hancock,  George  Sanders 

CREST  FILMS 

Code  of  Silence  (75)  . . Cr . . Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(g7)  © Ad.  .Aug  61 

Lex  Barker,  Chelo  Alonso 
FILMS-AROUND-THE-WORLD 
A French  Mistress  (91)C..Dec60 
Cecil  Parker.  Jas.  H.  Justice 
FILMGROUP 

©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  © Ad..  Sep  61 

Majanou  Bardot,  Jerrard  Eaton 
Creature  From  the 

Haunted  Sea  (60)  HoC..Sep61 
Antony  Carbone,  Betsy  Jones-More- 
land 

The  Devil's  Partner  (75)  Ac  Sep  61 
Ed  Nelson,  Jean  Allison,  Edgar 
Buchanan 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Silrley  Eaton 
Carry  On,  Constable  (86)  C.. Feb  61 
Ken  Connor,  Leslie  Phillips 
KINGSLEY-UNION 
The  League  of  Gentlemen 

(113)  CD..  Feb  61 

Jack  Hankins,  Nigel  Patrick 


Risk,  The  (81)  ...0.  ..Oct  61 

Tony  Britton,  Peter  Cushing 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD  . Jan  61 
Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C . . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
.Alec  Guinness,  John  Mills 

LOUIS  DE  ROCHEMONT 

Question  7 (110) D . Apr  61 

Michael  Gwynn,  Margarete  Jahnen 
The  Sand  Castle  (70)  ..F..  Sep  61 

Barry  and  Laurie  Cardwell 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision  ,...W..Jul61 
Maureen  O’Hara.  Brian  Keith, 

Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho.  . Jan  61 

Olanna  Maria  Canale,  Carlo 

D’ .Angelo.  Charles  Fawcett 
Mark  of  the  Devil  (73)  D..  Jan  61 
Maria  Felix,  Crox  .Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (S3)  D . . Feb  61 
Arthur  Kennedy,  Walter  Macken 
Two-Way  Stretch  (87)  C . Apr  61 
Peter  Sellers,  Wilfrid  Hyde  White 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

R.alph  Bertrand.  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  Wyiigarde,  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70)  Ad..  May  61 

Marian  Michael,  Adrian  Hoven 

Jet  Storm  (91) D . . 

Richard  Attenborough,  Stanley 
Baker,  Diane  Cilento,  Mai 

Zetterling 

VALIANT-VITALITE 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  .Angeli 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bernle  Hamilton 

Mania  (85)  Ho..  Feb  61 

Peter  Cushing,  June  Laverick 
It  Takes  a Thief  (94) . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler’s  Executioners 

(78)  D«.  .Jun61 

WOOLNER  BROS. 

©Flight  of  the  Lost  Balloon 

(91)  ® Ad..  Oct  61 

Mala  Powers,  Marshall  ’ntompson 


FOREIGN  LANGUAGE 


FRANCE 

Breathless  (89)  3-  6-61 

Jean-Paul  Belmondo,  Jean  Seberg 

Beau  Serge  (87)  9-25-61 

(UMPO)  . . Gerard  Blain,  Jean- 
(jlaude  Brlaly 

Frantic  (90)  8-28-61 

(Times) . .Jeanne  Moreau,  M.  Bonet 
Love  Game,  The  (85)  ....  2-13-61 
(F-A-W) . . Jean-Plerre  Cassel. 
Genevieve  Cluny,  Jean-Louls  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

((jont’l)  ..  Gerard  Philllpe,  Lilli 
Palmer,  .Anouk  Aimee,  L.  Padovanl 
Rules  of  the  Game  (104)  4-17-61 

(Janus) . .Jean  Renoir,  Pauline 
Llubost 

Rue  de  Paris  (90)  12-12-60 

(Lopert)  . . Jean  Gabln 

GERMANY 

Glass  Tower,  The  (104) . .10-  3-60 
(Ellis)  . .Lilli  Palmer 
The  Girl  of  the  Moors  (87)  9-  4-61 
(Casino)  . .Claus  Holm,  Maria  Emo 
Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  Lotte  Lenya,  Rudolph 
Forster 

GREECE 

Antigone  (93)  9-25-61 

(Norma)  . .Irene  Papas 
Counterfeit  Coin  (120)..  10-  3-60 
(.Atlantis)  . .K.  Logothedtides 

Moussitsa  (75)  6-  5-61 

(Greek  Pictures)  ..  A.  Vouyouklaki 
288  Stournara  St.  (90)  . . 2-27-61 
(.Atlantic)  ..  Orestis  Makris, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)  . .V.  Gassman,  Toto 


Girl  With  a Suitcase  (108)  10-16-61 
(Bails)  . .Claudia  Cardlnale 

U Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastroianni, 
■Anita  Barberg,  Anouk  Aimee,  Alain 
Ouny 

L’Awentura  (145)  6-  5-61 

(Janus  . .Monica  Vltti,  Gabriel 
Feraetl,  Lea  Massari 
Rocco  and  His  Brothers 

(175)  7-17-61 

(Astor)  Alain  Delon,  .Annie 
Girardot 

Two  Women  (105)  6-19-61 

(Embassy)  ..  Sophia  Loren, 

.Tean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Bails)  . Franko  Interlenghi 

JAPAN 

©Rikisha  Man.  The  (105)  5-  8-61 
(Cory)  . .Toshlra  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  . .Tatsuya  Nakadai 

Rice  (118)  9-18-61 

(SR)  . .Yuko  Moshizuki 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)  Z.  Cybulski, 

B.  Krzyzewska 

SWEDEN 

Secrets  of  Women  (114) . . 9-18-61 
(Janus)  . .Bha  Dahlbeck,  Gunnar 
Bjornstrand,  Maj-Britt  Nilsson 
Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . .B.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88)  . . 12-12-60 
(Janus).. Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89) . . 1-31  61 
(Kingsley) . .Vladimir  Ivashov, 
Shanna  Prokborenko  (also  Biig- 
dubbed) 

Fate  of  a Man  (100)  . . 8-28-61 
(UA).. Sergei  Bondarchuk 


Short  subjects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Dote  is  notional  release  month.  Color  and 
process  os  specified. 


Shorts  chart 


COLUMBIA 
ASSORTED  & COMEDY  FAVORITES 
(Reissues) 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim.  Fire,  Shoot  (16) . . Mar  61 

5426  He  Flew  the  Shrew 

(16!/2)  May  61 

5436  Man  or  Mouse  (IS) . .Jun  61 
6421  Hot  Heir  (I6V2)  ...Sep  61 
6431  Caught  on  the  Bounce 

(I51/2)  Oct  61 

CANDID  MICROPHONE 
(Reissues) 

5554  No.  4,  Scries  2 (IV/z)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (lO'/g) . . Jul  61 
6551  No.  1,  Series  3 (11)  Sep  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5667  Babie  Boogie  (6)  ....Jan  61 

5608  Pickled  Puss  (61/2) ..  .Jan  61 

5609  Christopher  Crumpet’s 

Playmate  (61/2)  Feb  61 

5610  Swiss  Tease  (6)  Mar  61 

5611  The  Rise  of  Duton 

Lang  (61/2)  Mar  61 

5612  Coo-Cw  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6V2)  May  61 

5614  Topsy  Turkey  (ff/2)  ..Jun  61 

5615  Punchy  de  Leon  (ff/2)..Jul61 

6601  Red  Riding  Hood  Rides 

Again  (7)  Sep  61 

6602  The  Music  Fluke  (7)  Sep  61 

6603  Imagination  (6>/2) . . . . Oct  61 

FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5835  Community  Sings 

No.  1,  Ser.  13  (10) Mar  61 

5854  Yukon  Canada  (10) ...  Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 

5704  Happy  Go  Loopy  (&A)  Mar  61 

5705  Two-Faced  Wolf  (ff/z)  Apr  61 

5706  This  Is  My  Ducky 

Day  (.9A)  May  61 

5707  Fee  Fie  Foes  (6*A)  Jun  61 

5708  Zoo  Is  Company  (6p^)  Jul-61 

6701  Catch  Meow  (6>/2) . . . .Sep  61 

6702  Kooky  Loopy  (7) . . . . Oct  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo’s  Canine  Mutiny 
(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6)..JulA 

6751  Safety  Spin  (7) Sep  61 

6752  Calling  Dr.  Magoo 

(ff/z)  Oct  61 

SPECIAL  COLOR  FEATURETTES 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun-61 

6441  Images  of  Luangua 

(18)  Oct  61 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5404  Pals  and  Gals  (16) . .Jan  61 

5405  Knutsy  Knights 

(171/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(I51/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul61 

6401  Quiz  Whiz  (I51/2) Sep  61 

6402  Fifi  Blows  Her  Top 

(161/2)  Oct  61 

THRILLS  OF  MUSIC 
(Reissues) 

5952  Shorty  Sherlock  & His 

Orchestra  (BJ/g)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5802  Hip  Shooters  (91/2)  . . Feb  61 

5803  Water-Sports  (lhamps 

(10)  Apr  61 

5804  Dogs  Afield  (lO/g) Jun  61 

6801  Aqua  Ski-Birds  (10)  ..Oct  61 


Prod 

No. 

Rel. 

Date 

M-G-M 

GOLD  MEDAL  REPRINTS 

(Technicolor  Reissues) 

All  1.75-1  Ratio 

Tom  and  Jerrys 

W261  Pet  Peeve  (7)  

60 

W262  Mice  Follies  (7)  ... 

Sep  60 

W263  Touche  Pussy  Cat  (7) 

Sep  60 

W265  Southbound  Duckling 

(7)  

Sep  60 

W2^  Neopolitan  Mouse  (7) 

Sep  60 

W267  Pup  on  a Picnic  (7) 

Sep  60 

W269  Downhearted  Duckling 

(7)  

Sep  60 

W272  Mouse  for  Sale  (7) . 

Sep  60 

W273  Cat  Fishin’  (8)  ... 

Sep  60 

W274  Part  Time  Pal  (8)  . 

Sep  60 

W275  Cat  Concerto  (7)  ... 

Sep  60 

W276  Dr.  Jekyl  and  Mr. 

Mouse  (7)  

Sep  60 

(1961-62) 

W361  Switchin’  Kitten  (9) 

Sep  6l 

W362  Down  and  Outing  (7) 

Oct  61 

W363  Greek  to  Me-ow  (..) 

Dec  61 

PARAMOUNT 
COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B21-1  Spring  in  Scandinavia 

(..)  Nov  61 

B21-2  Fireaway,  Story  of  a 

Trotter  ( . . ) Nov  61 

MODERN  MADCAPS 
(Technicolor) 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 

M 21-1  Plot  Sickens  (..) Oct  61 

M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  (..)  Nov  61 

NOVELTOON 

(Technicolor) 

P20-3  The  Lion’s  Busy  (6) . . Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  )6)  Jun  61 

621-1  Munro  (9)  Sep  61 

P21 -2  Turtle  Scoup  ...)...  .Sep  61 
P21-3  Kozmo  Goes  to 

School  ( . . ) Nov  61 

POPEYE  CHAMPIONS 
E21-1  Fireman’s  Brawl  ( . . ) Sep  61 
E21-2  Toreadorable  (..)  ..Sep  61 
E21-3  Popeye,  the  Ace  of 

Space  (..)  Sep  61 

E21-4  Shaving  Muggi  (..)  Sep  61 
E21-4Taxl  Turvey  {..)  ..Sep  61 
E21-6  Floor  Flusher  ( . . ) Sep  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 

D20-4Ten  Pin  Tour  (9) Apr  61 

D20-5  Speedway  (10) May  61 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

(12»/2)  Sep  61 

TRAVELRAMA 
(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10) . . Mar  61 


20th  CENTURY-FOX 

MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  . . . .Jun  61 

7107  Hills  of  Assisi  (10) Jut  61 

7108  Assignment  Pakistan  (9)  Aug  61 

7109  Ski  New  Horizons  (10)  Sep  61 

7110  Assignment  India  (9)  Oct  61 

7111  Assignment  South 

Africa  (10)  ..Nov  61 

7112  Sound  of  Arizona  (10)  Dec  61 

TERRYTOON  2-D’s 
AM  Ratios — Color 

5121  The  Mysterious  Package 

(6)  Jan  61 

5122  Cat  Alarm  (6)  Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

f6)  May  61 

5126  Sappy  New  Year  (7)  Dec  61 
TERRYTOON  CINEMASCOPES 

5107  Unsung  Hero  (6)  Jul  61 

5108  Banana  Binge  (6)  . .Jul  61 

5109  Meat.  Drink  and  Be 

Merry  (6)  Aug  61 

5110  Really  Big  Act  (6)  ...Sep  61 

5111  Clown  Jewels  (6)  ..Oct 61 

5112  Tree  Spree  (6)  ..Nov  61 


TERRYTOONS 

(Color-CincmaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 

UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9)..  Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © . . Mar  61 
4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  . Can  be  projected  in 
the  Aanmorphic  process,  2.35-1) 
(All  run  between  6 and  7 miin.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....Nov 60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ....Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose..  Apr  61 

4119  Clash  and  Carry  . . . .Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes . . Can  be  projected 
in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  N(w  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6) . . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)....  Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 

WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 

8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety. . Dee  60 

8307  Bunny  Hugged Jan  61 

8308 Wearing  of  the  Grin.. Feb 61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8M5  Kiddin'  the  Kitty Aug  61 

8316  Ballot  Bex  Bunny  . . . Apg  61 

9301  A Hound  for  Trouble  61 

9302  Strife  With  Father ....  Sep  61 

9303  The  Grey  Hounded  Hare  Oct  61 

9304  Leghorn  Swaggled Nov  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8722  Lighter  Than  Hare.  . . . Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  CT 

9721  Prince  Violent Sep  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8704  Doggone  People Nov  60 

8705  High  Note  Dee  60 

8706  Cannery  Woe Jan  61 

8707  Zip  ’n  Snort Jan  ^ 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Epgs  Mar  61 

8711  Birds  of  a Father  ....Apr 61 

8712  D’Fiphtin’  Ones  Apr61 

8713  Lickety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Claws.  . Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 

9701  Daffy’s  Inn  Trouble.  . . Sep  61 

9702  What’s  My  Lion? Oct  61 

9703  Beep  Prepared Nov  61 

WORLD-WIDE  ADVENTURE 

SPECIALS 
(Color  Reissues) 

(Two-Reel) 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8001  Winter  Wonders  (18)  Jul  61 
9001  Where  the  Trade  Winds 

Play  (17)  Oct  61 

(One  Reel) 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9) lun  61 

8506  Hawaiian  Snorts  (9)..  Aug  61 
9501  This  Sporting  World 

(10)  Nov  61 


BOXOFFICE  BookinGuicie 


Nov.  6,  1961 


I 


"5. 


XHIBITOR  HAS  HIS  SAY 

bhmmhABOUT  PICTURESbmmh 


ALLIED  ARTISTS 

Plunderers,  The  (AA) — Jeff  Chandler,  John  Sax- 
son,  Dolores  Hart.  Black  and  white  western  that  set 
records  here:  the  lowest  Monday  gross  in  history, 
the  lowest  boxoffice  in  years  (since  "The  Mouse 
That  Roared").  Teenage  punks  in  a western  gang- 
ster play.  How  con  you  make  AA  pay?  Played  Sun., 
Mon.  Weather:  Warm. — Ken  Christianson,  Roxy  The- 
atre, Woshburn,  N.  D.  Pop.  913. 

Tall  Stronger,  The  (AA,  reissue) — Joel  McCrea, 
Virginia  Mayo,  Barry  Kelley.  One  of  the  best  old 
westerns  of  today.  Had  a full  house  for  this  one  on 
a bill  with  "Foxhole  in  Cairo"  from  Paramount. 
Played  Sat.  Weather:  Warm. — ^Ray  Steele,  Grand 

Theatre,  Lancaster,  Ky.  Pop.  3,000. 

BUENA  VISTA 

Absent-Minded  Professor,  The  (BV) — Fred  Mac- 
Murray,  Nancy  Olson,  Keenan  Wynn.  Tremendous 
business;  well  liked  by  all.  Too  bad  it  was  in  black 
and  white.  Only  trouble  was  that  after  I gave  Dis- 
ney 50  per  cent,  there  wasn't  any  more  left  than 
there  would  have  been  if  I had  played  something 
else. — Don  Stott,  Southwind  Theatre,  Solomons,  Md. 
Pop.  270. 

Porent  Trap,  The  (BV) — Hayley  Mills,  Maureen  O'- 
Hara, Brian  Keith.  We  thought  we  had  one  to  out- 
gross  "Shaggy"  and  "Swiss."  Boy,  did  we  get  a big 
surprise.  For  Disney,  this  did  below  average.  It  is 
full  of  entertainment  for  all  ages  from  6 to  60  and 
then  some.  Played  Thurs.,  Fri.,  Sat.  Weather:  Cold. 
— Kenn  Spaulding,  asst,  mgr..  Bijou  Theatre,  Morris- 
ville,  Vt.  Pop.  3,450. 

COLUMBIA 

Cry  for  Happy  (Col) — Glenn  Ford,  Donald  O'Connor, 
Miiko  Taka,  Miyoshi  Umeki.  Excellent.  Did  poor 
business  due  to  too  much  competition.  Played  Wed., 
Thurs.,  Fri.  Weather:  Good. — S.  T.  Jackson,  Jackson 
Theatre,  Flomaton,  Ala.  Pop  1,480 

Gidget  Goes  Howoiion  (Col) — James  Darren,  Michael 
Callan,  Deborah  Walley.  We  played  it  new,  so  for 
a change  got  the  teenagers  and  they  loved  it.  Really 
went  for  Gidget.  Hope  Columbia  keeps  this  series 
going.  Worth  a Sunday  date  for  your  young  people. 
As  good  as  the  first  one.  Color  out  of  this  world. 
Played  Sun.,  Mon.  Weather:  Hot. — ^Ken  Christianson, 
Roxy  Theatre,  Washburn,  N.D.  Pop.  968. 

I Aim  ot  the  Stars  (Col) — Curt  Jurgens,  Victoria 
Shaw.  Almost  as  big  a dud  at  the  boxoffice  as  some 
of  our  space  rockets.  I sat  through  it  to  see  why 
it  fizzled.  It  proved  to  be  a darned  good  program 
with  the  Wernher  von  Broun  story  portrayed  well. 
Questioning  a few  who  didn't  see  the  story,  I found 
that  they  thought  it  was  o science-fiction  story,  being 
misled  by  the  preview.  But  the  folks  who  did  chance 
it  were  loud  in  their  praise  of  the  film.  Played  Sun., 
Mon.  Weather:  Fair.— ^arl  W.  Veseth,  Villa  Theatre, 
Molta,  Mont.  Pop.  2,100. 

METRO-GOLDWYN-MAYER 

Ado  (MGM) — Susan  Hayward,  Dean  Martin,  Wil- 
frid Hyde  White.  A good  entertaining  picture  for 
those  with  matured  minds.  Did  about  average 
business.  I've  seen  better  come  from  Metro.  Played 
Sun.,  Mon.,  Tues.  Weather:  Fair. — Kenn  Spaulding, 
asst,  mgr..  Bijou  Theatre,  Morrisville,  Vt.  Pop.  3,450. 

Go  Naked  in  the  World  (MGM) — Gina  Lollobrigida, 
Anthony  Franciosa,  Ernest  Borgnine.  The  house  was 


One  Old  Friend  Has 
News  of  Another  . . . 

We  had  a nice  run  on  "Atlantis,  the  Lost 
Continent"  (MGM)  which  was  liked  here.  While 
we  were  showing  this  movie,  who  should  wolk 
in  but  Bob  Walker  who  used  to  run  the  Uintah 
Theatre  at  Fruita,  Colo.,  and  who  contributed 
so  often  and  so  well  to  THE  EXHIBITOR  HAS 
HIS  SAY  in  years  past.  Bob  wos  in  La  Veta  to 
speak  to  the  Rotary  Club  and  dropped  in  the 
theatre  to  see  me.  He  is  a public  relations  man 
now.  He  tells  me  his  wife  is  glad  he  is  out  of 
the  theotre  business,  as  they  can  now  enjoy 
their  grandchildren — their  nights  being  tree  to 
do  what  they  want. 

MITCHELL  KELLOFF 

Spur  Theatre, 

La  Veta,  Colo. 


closed  two  doys  becouse  of  Hurricane  Carlo.  We 
managed  to  get  on  the  screen  for  a three-day 
showing  of  this  film  to  fair  results.  Maybe  they  come 
becouse  of  light  failure  in  the  homes  or  because 
most  theatres  hod  been  shut  down  a few  days. 
Nevertheless,  this  theotre  is  strictly  an  odults  house 
— few  kids,  and  we  nix  the  Disney  stuff.  So  Gina 
and  this  picture  offered  them  good  strong  odult 
fare. — Al  Zorzono,  Roy  Boriski,  Boulevard  Theatre, 
Houston,  Tex. 

Gone  With  the  Wind  (MGM,  reissue) — Clark  Gable, 
Vivien  Leigh,  Leslie  Howard.  We  played  this  to  a 
sotisfoctory  business.  It  brought  out  the  older  genera- 
tion, which  I believe  enjoyed  it  greatly.  But  what  a 
difference  in  the  photography  and  color  of  today 
and  yesterdoy.  They  remember  this  picture  ond  will 


come  to  see  it,  so  play  it. — ^Harold  J.  Smith,  Wilson 
Theatre,  Wilson,  N.  Y.  Pop.  1,100. 

PARAMOUNT 

One-Eyed  Jacks  (Para) — Marlon  Brando,  Karl  Mal- 
den, Katy  Jurado.  Some  said  it  was  the  "best," 
others  said  it  was  a real  "drop."  For  us,  it  was 
above  average  at  the  boxoffice.  Terrific  trailer. 
Perhaps  the  picture  was  a little  too  long  and  a bit 
too  talky,  but  it  contained  some  excellent  exteriors. 
— ^Ray  Boriski,  Al  Zarzana,  Venus  Theatre,  Houston, 
Tex. 

White  Christmas  (Para,  reissue) — ^Bing  Crosby, 
Danny  Kaye,  Rosemary  Clooney,  Vera-Ellen.  Ploy^ 
this  to  a fair  business.  Those  who  saw  it  enjoyed  it. 
Also  on  this  program  we  played  "Boats  a-Poppin'  " 
— a very  fine  short  subject.  I noticed  several  letters 
praising  this  short.  That  is  why  I played  it,  and  I 
found  out  they  were  right.  We  had  fine  compliments 


Dogs  Always  Appeal 

We  teemed  "Ole  Rex"  from  U-l  ond  "The 
Littlest  Hobo"  from  Allied  Artists  ond  were 
happy  to  discover  that  the  majority  ot  people 
apparently  like  dogs,  as  the  double  bill  did  a 
nice  business  on  a Sat.,  Sun.,  Mon.  change.  The 
dog  Rex  holds  possibilities  it  Hollywood  will  ex- 
ploit him  properly. 

CARL  P.  ANDERKA 

Rainbow  Theatre, 

Castroville,  Tex. 


on  it. — Harold  J.  Smith,  Wilson  Theatre,  Wilson, 
N.Y.  Pop.  1,100. 

Young  Coptives,  The  (Para) — Steven  Mario,  Tom 
Selden,  Luana  Patten.  Played  with  "Man  in  the 
Saddle,"  an  oldie  from  Columbia.  Did  very  well. 
Played:  Sat.  only.  Weather:  Warmer. — Ray  Steele, 
Grand  Theatre,  Lancaster,  Ky.  Pop.  3,000. 

20th  CENTURY-FOX 

Can-Con  (20th-Fox) — Frank  Sinatra,  Shirley  Mac- 
laine, Maurice  Chevalier.  If  someone  at  Fox  was 
trying  to  imitate  "Gigi"  with  this,  he's  nuts.  My 
rating  for  this  badly  miscast  and  badly  handled 
picture  is:  poor.  Sure,  it  has  a good  cast,  but  Sinatra 
and  MacLaine  are  certainly  not  what  you  might 
call  "Les  Francois,"  and  the  settings  and  back- 
grounds— ^along  with  the  dances — are  utterly  ridicu- 
lous.— Paul  Fournier,  Acadia  Theatre,  St.  Leonard, 
N.  B.  Pop.  2,150. 

Lost  World,  The  (20th-Fox) — Cloude  Rains,  Fer- 
nando Lamas,  Michael  Rennie.  Good  title,  good 
Cinemascope,  good  color  by  De  Luxe,  good  crowd 
— nuff  said!  Played  Tues.,  Wed.  Weather:  Good. — 
Mitchell  Kelloff,  Spur  Theatre,  La  Veto,  Colo.  Pop. 
600. 

UNITED  ARTISTS 

Elmer  Gantry  (UA) — ^Burt  Lancaster,  Jean  Sim- 
mons, Shirley  Jones.  I enjoyed  this  production  with 
its  fine  acting  and  beautiful  color,  but  it  didn't 
do  much  dollarwise  at  all.  First  of  all,  it  is  en- 
tirely too  violent  for  family  fore.  This  knocked  it 
for  us.  I would  say  strictly  not  a smalltown  picture. 
Played  Sat.,  Sun.  Weather;  Warm.— Harry  Hawk- 
inson,  Orpheum  Theatre,  Marietta,  Minn.  Pop.  380. 

Thunder  Road  (UA) — ^Robert  Mitchum,  Gene  Barry, 
Keely  Smith.  We've  played  this  once  before  to  very 
good  business — so  we  brought  it  back  on  a Sat. 
double  bill  with  WB's  "The  Burning  Hills"  to  an 
above  average  gross.  It  has  enough  action  and 
suspense  to  please  everyone.  If  you've  played  it, 
play  it  again. — B.  L.  Brown  jr..  Arcade  Theatre, 
Sandersville,  Ga.  Pop.  5,424. 

UNIVERSAL-INTERNATIONAL 

Brides  ot  Draculo,  The  (U-l) — ^Peter  Cushing,  Mar- 
tita  Hunt,  Yvonne  Monlaur,  David  Peel.  Another  of 
the  Draculo  series  that  went  over  here.  Color  good; 
use  it  on  your  spook  program.  Played  Tues.  only. 
Weather:  Cool. — ^Mitchell  Kelloff,  Spur  Theatre,  La 
Veta,  Colo.  Pop.  600. 

Cossacks,  The  (U-l) — ^Edmund  Purdom,  John  Drew 
Barrymore,  Giorgio  Moll.  This  costume  drama  might 
be  good  for  some  places,  but  certainly  not  here.  I 
thought  I had  been  booking  pictures  long  enough 
not  to  touch  a picture  like  this  one,  but  I got  stung 
again.  Played  Fri.,  Sat.  Weather:  Good. — F.  L.  Mur- 
ray, Strand  Theatre,  Spiritwood,  Sask,  Pop.  500 

WARNER  BROS. 

Giont  (WB,  reissue)— Rock  Hudson,  Elizabeth  Tay- 
lor, James  Dean.  A great  picture,  but  failed  to  jell  at 
the  boxoffice.  Business  was  away  off.  Played  Sat., 
Sun.,  Mon.  Weather:  Rain — Carl  P.  Anderka,  Rain- 
bow Theatre,  Castroville,  Tex.  Pop.  1,500. 

Parrish  (WB) — Troy  Donahue,  Claudette  Colbert, 
Karl  Malden.  By  far  one  of  the  year's  best,  in  my 
opinion.  It  has  money  written  all  over  it;  Troy  Dona- 
hue, color,  superb  photography,  outstanding  acting 
and  story.  Did  much  better  than  average.  Fine  to 
see  Claudette  Colbert  again.  Played  Sun.,  Mon. 
Weather:  Rain. — ^Paul  Fournier,  Acadia  Theatre,  St. 
Leonard,  N.  B.  Pop.  2,150. 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


Kanal  A ^rama 

Kingsley-Infl  9G  Minutes  Rel.  Oct.  '61 

This  J.  Jay  Frankel  presentation,  released 
under  the  Kingsley-International  banner,  is  a 
vividly  enacted  vignette  of  the  tragedy  of  the 
1944  Warsaw  uprising  against  the  vicious 
Nazi  occupation.  In  Polish,  with  adequate 
English  titles,  it  should  attract  both  art  film 
patrons  and  the  serious-minded  in  the  thou- 
sands of  general-run  situations.  An  already 
decimated  Polish  company — 43  left  out  of  70 
— attempts  a last-ditch  stand,  but  is  ordered 
by  headquarters  to  withdraw  through  the 
sewers,  becoming  separated,  confused  and 
lost.  From  one  group,  a single  man  emerges 
only  to  find  a German  pistol  at  his  back.  A 
desperately  wounded  man  struggles  through 
to  where  the  sewers  empty  into  the  Vistula, 
but  finds  the  exit  barred.  Another  gallant 
resistance  leader  clears  the  way,  sacrificing 
himrelf  by  detonating  a booby  trap.  Misled 
by  false  reports  of  his  sergeant,  the  com- 
mander emerges  in  the  rubble  and  ruins  of 
a destroyed  section  of  the  city,  thinking  he 
will  find  the  remnants  of  his  hardy  band 
gathered.  He  learns  of  the  betrayal  shoots 
and  kills  the  man  who  is  probably  the  only 
one  alive,  besides  him,  of  the  entire  com- 
pany. Jerzy  Stefan  Stawinski's  screenplay 
has  been  directed  forcefully  by  Andrzej 
Wajda,  the  principal  roles  compellingly  en- 
acted by  Teresa  Izewska  and  Tadeusz 
Janczar.  This  is  a Cannes  International  Film 
Festival  prize  vrinner,  worthy  indeed  of  ex- 
tended playing  time. 

Teresa  Izewska,  Tadeusz  Janczar,  Wien- 
czslaw  Glinski,  Tadeusz  Gwiazdowski. 


T arlrr  & Ratio:  Mystery  Drama 

^ 1.85-1  © 

Times  Film  101  Minutes  Rel.  Aug.  '61 

Claude  Chabrol,  the  French  director  who 
attracted  attention  in  U.S.  art  houses  with  his 
"Les  Cousins"  in  1960,  departs  from  the 
black-and-white  "New  Wave"  approach  with 
this  fascinating,  splendidly  acted  murder 
mystery  photographed  in  vivid  Eastman  Color 
against  striking  backgrounds  of  Provence. 
Madeleine  Robinson,  whose  portrayal  of  an 
embittered  matron  won  her  the  (Golden  Lion 
Award  at  the  Venice  Film  Festival,  is  less 
well  known  in  the  U.S.  than  are  Jean-Paul 
Belmondo,  who  scored  in  "Breathless"  and 
"Two  Women,"  and  the  beautiful  Antonella 
Lualdi  in  the  title  role.  This  should  be  a 
strong  art  house  entry  and  is  strictly  adult 
fare.  Primarily  a psychological  drama, 
adapted  by  Paul  Gegauff  from  the  novel  by 
Stanley  Ellin,  the  entire  action  takes  place 
between  sunrise  and  sunset  in  the  Aix-en- 
Provence  wine-growing  country,  where  a 
divided  family,  com.posed  of  a possessive 
mother  and  the  weak  father  of  an  effeminate 
ron  and  an  amorous  daughter,  are  joined  by 
an  impulsive  foreigner,  Jean-Paul  Belmondo, 
who  influences  all  their  lives,  including  that 
of  Leda,  their  artist-neighbor,  who  is  later 
found  murdered.  It  is  Belmondo  who  solves 
the  mystery  of  the  killing.  Chabrol’s  expert 
use  of  closeups  and  flashbacks  and  his  astute 
direction  are  noteworthy  as  are  the  per- 
formances of  Miss  Robinson,  Belmondo,  Ber- 
nadette LaFont,  as  an  amorous  maid,  and, 
particularly,  Andre  Jocelyn,  as  the  timid  son. 
Miss  Lualdi,  the  Italian  actress  who  was  in 
"Adorable  Creatures,"  is  mostly  decorative, 
but  strikingly  so.  This  was  titled  "A  Double 
Tour"  in  its  French  release. 

Madeleine  Robinson,  Jean-Paul  Belmondo. 

Antonella  Lualdi,  Jacques  Dacqmine. 


10 


BOXOFFICE  BookinGuide  ::  Nov.  6,  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  © CinemoScope;  ® Vistovision;  ® Superseope;  ® Noturom  o;  ® Regolscope;  ® Teehniromo.  For  story  synopsis  on  each  picture,  see  reverse  side. 


The  Wonders  of  Aladdin  F 

: — i MGM  ( ) 93  Minutes  Rel.  Dec.  '61 

rrve%  ^ 

itecy  Far  superior  to  such  Italian-made  adventure  eoics  as  | ei 
"Hercules,"  which  was  dubbed  into  English,  this  Lux  Film  ~ I 
production  presented  by  Joseph  E.  Levine  has  a popular 
American  star,  Donald  O'Connor,  and  several  familiar 
European  players,  including  Vittorio  De  Sica  and  the  ballet 
star  Noelle  Adam,  all  o;  them  speaking  English  and  giving 
tongue-in-cheek  portrayals  in  a dazzling  and  entertaining 
version  of  the  famed  Arabian  Nights  tale.  Properly  exploited 
to  stress  the  values  for  youngsters,  teenagers  and  adults 
alike,  the  picture  is  strong  fare  generally  and  a natural  for 
holiday  bookings.  Director  Henry  Levin  has  cleverly  stressed 
the  slapstick  comedy  and  high  jinks,  as  well  as  the  spectacle 
and  chases  in  the  famous  old  tale  (last  filmed  by  Walter 
Wanger  for  Monogram  in  1952)  and  the  result  is  thoroughly 
enjoyable  e'^capist  fare.  It  was  filmed  entirely  in  Tunisia  and 
Rome,  with  CinemaScope  and  Eastman  Color  enhancing  the 
cas;le  and  desert  backgrounds,  as  well  as  the  harem 
beauties  in  revealing  costumes.  The  impish,  juvenile-looking 
O'Connor  is  ideally  cast  as  Aladdin,  the  poor  boy  with  day- 
dreams of  wealth  and  adventure.  The  suave  De  Sica  is  just 
right  in  his  brief  appearances  as  the  genii  of  the  lamp;  Aldo 
Fabrizi,  Italian  comic,  is  amusing  os  the  rotund  Sultan. 

Donald  O'Connor,  Vittorio  De  Sica,  Noelle  Adam,  Aldo 
Fabrizi,  Michele  Mercier,  Mario  Girotti,  Milton  Reid. 


The  Comancheros  F S"; 

20th-Fox  (141)  107  Minules  Rel.  Nov.  "Gl 

lompil  ® cf  long  time  since  so  many  Redskins  bit  the  dust 

ndir  C13  the  Injuns  that  masticate  the  terrain  in  this  lusty,  action- 
laden western  in  the  old-fashioned  tradition  and  manner 
grand.  Such  hiatus  and  the  always-present  desire  of  the 
public  for  boots-ond-saddle  entertainment  (as  proven  by 
preponderance  of  that  kind  of  fare  on  TV)  should  in  them- 
selves be  guarantees  for  patronage  for  "Comancheros."  Pro- 
ducer George  Sherman  and  director  Michael  Curtiz,  both  ex- 
perienced and  expert  hands  at  serving  sagebrush  in  every 
conceivable  form  pulled  wide  all  stops  in  assembling  the 
photoplay.  In  fact,  it's  virtually  impossible  to  remember 
situations,  backgrounds,  heroics,  villainy  and  other  elements 
from  big  westerns  of  the  past  that  are  not  dragged  into  this 
one.  If  this  ensemble  of  romance  and  derring-do  isn't  enough 
to  bring  in  cash  customers,  there's  the  topline  name  of  dur- 
able John  Wayne  in  his  first  appearance  since  "The  Alamo" 
— for  additional  magnetism.  His  delineation  of  the  part, 
hand-tailored  to  his  talents,  is  excellent  as  are  other  per- 
formances, especially  that  of  Stuart  Whitman.  What  matters 
it  if  the  yarn  is  loaded  with  absurdities.  It  was  written  for 
action  and  that  it  has  in  outsize  doses.  CinemaScope  and 
color  ore  further  assets. 

John  Wayne,  Stuart  Whitman,  Ina  Balin,  Nehemiah 
Persofi,  Lee  Marvin,  Michael  Ansara,  Pat  Wayne. 


Bachelor  in  Paradise  F "S 

MGM  (205)  109  Minutes  Rel.  Nov.  '61 

Bob  Hope  and  Lana  Turner  are  costarred  for  the  first  time 
in  this  happy  fun-poking  on  life  in  a suburban  housing 
development.  The  laughs  come  thick  and  fast  and  the  situa- 
tions are  of  the  hilarious  k’nd.  Even  without  Hope  and  Miss 
Turner,  the  picture  would  be  a money-maker,  but  with  this 
pair  heading  the  cast,  the  sky  should  be  the  limit.  Aside 
from  the  zany  antics  of  the  principals.  Miss  Turner  is  prac- 
tically a one-woman  fashion  show  whose  gowns  should  de- 
light the  feminine  customers.  As  the  only  bachelor  in  Para- 
dise, the  name  of  a housing  community,  Hope  innocently  gets  J" 
involved  with  the  wives  portrayed  by  Paula  Prentiss,  Janis 
Paige  and  Virginia  Grey  and  is  faced  with  baby-sitting, 
supermarkets  and  household  appliances  that  go  berserk. 
Other  members  of  the  cast  give  fine  performances,  with 
Agnes  Moorehead  a standout  in  a brief  sequence  as  a 
woman  judge.  Produced  by  Ted  Richmond  and  directed 
suavely  by  Jack  Arnold,  the  screenplay  by  Valentine  Davies 
and  Hal  Kanter  was  based  on  a story  by  Vera  Caspary. 
CinemaScope  and  MetroColor  add  much  to  the  production 
values.  The  title  theme  song  was  composed  by  Henry 
Mancini,  with  lyrics  by  Mack  David. 

Bob  Hope,  Lana  Turner,  Janis  Paige,  Jim  Hutton,  Paula 
Prentiss.  Don  Porter,  Virginia  Grey,  Agnes  Moorehead. 


-ri  f -r*  4 J T?  Ratio:  Fai-ce-Comedy 

T nG  SgCOHQ  f //tig  AtOUFiu  ^ 2.55-1  © 0 

20th-Fox  (144)  99  Minutes  Rel.  Dec.  '61 

Debbie  Reynolds'  numerous  fans,  who  delighted  in  her 
portrayal  of  "Tammy  and  the  Bachelor"  in  1957  and  made 
that  U-I  film  a boxoffice  hit,  will  be  equally  entranced  by  her 
elfin,  broad  comedy  performance  as  a young  widow  adrift 
in  the  Arizona  territory  of  1911.  As  a spoof  on  westerns,  the 
Jack  Cummings  production  is  replete  with  such  slapstick 
moments  as  Debbie  falling  in  a muddy  pigsty  and  being 
dunked  in  the  creek,  plus  shooting,  barroom  brawls  and  bank 
holdups,  which  will  have  the  teenagers,  the  youngsters  and 
most  adults  howling  with  glee.  Only  sophisticated  patrons 
might  label  some  of  the  ridiculous  goings-on  corny.  But, 
with  the  drawling  Andy  Griffith,  the  handsome  Steve  Forrest 
and  the  unfailing  Thelma  Ritter  for  added  marquee  value,  the 
picture  is  sure-fire  boxoffice.  Well-directed  by  Vincent  Sher- 
man with  tongue-in-cheek  for  the  screenplay  by  Oscar  Saul 
and  Cecil  Dan  Hanson,  the  picture  has  been  nicely  photo- 
graphed in  CinemaScope  and  De  Luxe  Color  and  is  good 
light  entertainment.  The  star  shines  in  the  farcical  episodes 
as  well  as  in  her  romantic  scenes  with  Forrest,  who  makes 
his  strongest  screen  impression  to  date.  Juliet  Prowse  is 
wasted  in  a dancehall  gal  role  which  does  have  one  flash 
dance  bit. 

Debbie  Reynolds,  Steve  Forrest,  Thelma  Ritter,  Andy 
Griffith,  Juliet  Prowse,  Ken  Scott,  Isobel  Elsom. 


Tha  TVfrralr  P 

1 lie  i igj.i  (Color  Sequences) 

Warner  Bros.  (156)  83  Minutes  Rel.  Nov.  '61 

A highly  exploitable  horror  drama  with  several  shock 
sequences  requiring  the  use  of  a 3-D  mask  for  the  patron  to 
achieve  the  required  stereoscopic  effects,  this  Canadian- 
made  picture,  produced  and  directed  by  Julian  Roffman,  has 
the  shudder  ingredients  to  intrigue  lovers  of  this  type  of 
fare.  Except  for  Paul  Stevens,  who  played  in  "Exodus,"  the 
players  are  completely  unknown  to  screen  fans,  so  the  title 
and  new  depth-dimension  process  will  be  the  chief  selling 
points.  Filmed  by  Taylor-Roffman  Productions  at  the  Inter- 
national Studios  in  Ontario,  the  story  revolving  about  an 
ancient  ritual  mask  that  brings  fantasies  to  its  modern-day 
wearers  is  completely  unbelievable,  but  the  startling  effects 
and  weird  electronic  music  will  bring  frightened  shrieks  from 
the  teenagers  and  the  more-susceptible  patrons.  It  may  be 
too  shuddery  for  the  kiddies.  Jim  Moran,  world  traveler  and 
TV  personality,  appears  in  a prolog  to  explain  the  powers 
attributed  to  the  exotic  mask  around  which  the  plot  is  based, 
then  the  fanciful  tale  begins.  Three  times  during  the  83- 
, minute  running  time,  patrons  hold  up  their  3-D  masks  to  i 

watch  fantasies,  in  which  ghostly  figures  with  clutching  I 
hands  or  hissing  snakes  seem  to  project  from  the  screen.  < i 
A Beaver-Champion  presentation. 

Paul  Stevens,  Claudette  Nevins,  Bill  Walker,  Anne 
Collings,  Martin  Lavut,  Leo  Leyden,  Eleanor  Beecroft. 


nf  I ± r ±1  I ± D II  ‘C’  Ratio:  Adventure  Drama 

Flight  of  the  Lost  Balloon  r 2.55-1  spectrascope  © 

Woolner  Bros.  91  Minutes  Rel.  

Nail-chewing  suspense,  action  and  adventure  are  the 
prime  ingredients  of  this  independently  produced  drama. 
Among  other  praiseworthy  and  exploitable  assets  are  wide- 
screen (this  time  it's  labeled  SpectraScope)  and  Eastman 
Color,  noteworthy  trick  photography  and  special  effects,  and 
enchanting  scenic  backgrounds.  The  photoplay  is  the  initial 
entry  of  the  Woolner  Bros,  into  the  upped-budget  production 
category,  and  while  it  cannot  be  expected  to  book  into  the 
de  luxe  first-run  houses,  it  is  amply  endowed  to  head  the 
program — even  go  it  alone — in  all  other  playdates.  True, 
the  story  raises  hob  with  credibility,  but  inasmuch  as  it 
approaches  fantasy  one  cannot  expect  any  great  degree  of 
such  believabiiity.  It  incorporates  a dominant  percentage 
of  situations  expected  in  pictures  of  its  type — cannibals, 
torture  chambers,  hidden  treasures,  ferocious  gorillas,  you 
name  it,  "Balloon's"  got  it.  Nathan  Juran  directed  the  pic- 
ture with  competence  and  obvious  resolution  that  movement 
was  to  take  precedence  over  everything  else.  In  most  in- 
stances, performances  are  acceptable,  largely  because  the 
troupers  approached  their  individual  and  collective  chores 
with  a purposeful  tongue-in-cheek  attitude,  especially  Mar- 
shall Thompson,  who  easily  gets  top  histrionic  honors. 

Mala  Powers,  Marshall  Thompson,  James  Lonphier, 
Douglas  Kennedy,  Robert  Gillette,  Felippe  Birriel. 


The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  stan  dard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2576 


BOXOFFICE  BookinGuide  Nov,  6,  1961 


2575 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


THE  STORY;  "The  Comancheros"  (20th-Fox) 

Hardboiled  Captain  of  Texas  Rangers  John  Wayne  picks 
up  suave  gambler  Stuart  Whitman,  wanted  in  Louisiana  on 
a murder  rap.  En  route  to  Ranger  headquarters,  Whitman  ^RA 
slugs  Wayne  and  escapes.  Wayne  is  then  assigned  to  ferret 
out  who  is  selling  guns  to  the  marauding  Comanche  Indians. 

His  adventure-freighted  path  continuously  crosses  that  of 
Whitman,  who  in  emergencies  proves  himself  a brave  fight- 
ing man.  His  past  is  forgiven  and  he  is  made  a Ranger. 
Wayne  and  Whitman  worm  their  way  into  the  hidden  camp 
of  the  Comancheros,  a weird  and  dangerous  settlement  that 
is  the  go-between  for  illicit  traffic  in  arms.  The  racket  is 
broken  up  and  right  prevails,  but  not  until  many  battles 
are  fought  and  scores  are  killed. 

EXPLOITIPS: 

Tout  the  marquee-mighty  cast,  particularly  John  Wayne. 
Costume  ushers  as  Indians  or  Rangers,  and  boxoffice  cashier 
as  western  cowgirl.  Hire  man  dressed  as  an  Indian  to  walk 
streets  with  sign  giving  theatre  and  picture  information. 

CATCHLINES: 

A Lusty,  Action-Filled  Western  in  the  Grand  Tradition  . . . 
Murdering  Redskins  and  Renegade  Whites  Banded  Together 
in  a Reign  of  Terror! 


THE  STORY:  "The  Second  Time  Around"  (20th-Fox) 

In  1911,  Debbie  Reynolds,  a widow  with  two  small  chil- 
dren, wants  to  escape  her  frosty  mother-in-law  in  New  York 
so  she  goes  to  Arizona  territory  where  she  has  been 
promised  a storekeeper  job.  On  arrival,  Debbie  finds  that 
her  prospective  employer  has  been  killed  so  she  is  forced  to 
take  a farmhand  job  with  Thelma  Ritter,  a kindly  rancher. 

There  she  attracts  the  attention  of  Steve  Forrest,  handsome 
gambler  who  takes  her  prospecting  in  order  to  make  love  to 
her,  and  Andy  Griffith,  a shy  rancher  dominated  by  his 
mother.  When  Debbie  proves  that  the  sheriff,  Ken  Scott,  is 
in  league  with  gunmen,  the  ladies  ask  her  to  run  for  the 
office.  As  Arizona  gains  its  statehood,  Debbie  is  elected  " an 
sheriff  by  the  ladies  and  the  law-abiding  folk.  She  jails  thp 
Forrest  for  illegal  gambling  but,  when  Scott's  outlaws  kidnap 
her,  he  joins  forces  with  Griffith  to  go  to  the  outlaws'  hang- 
out. When  Debbie  is  rescued,  she  realizes  she  loves  Forrest 
and  she  tosses  her  sheriff's  badge  to  Griffith. 

EXPLOITIPS: 

The  title  tune,  originally  from  Bing  Crosby's  "High  Time," 
was  nominated  for  an  Academy  Award  song  last  year  and 
has  been  recorded  by  Crosby,  Sinatra,  Peggy  Lee,  Gogi 
Grant  and  others.  Arrange  for  music  shop  displays. 

CATCHLINES: 

Debbie's  On  the  Wackiest  Husband-Hunt  That  Ever  Sent 
He-Men  Running  For  Cover  . . . It's  a Free-For-All  of  Fun. 


THE  STORY:  "Flight  of  the  Lost  Balloon"  (Woolner) 

In  a crumbling  fortress  at  the  head  waters  of  the  Nile  lives 
a Hindu  who  rules  with  despotic  cruelty  the  natives  of  the 
region.  He  has  captured  and  is  torturing  explorer  Douglas 
Kennedy,  from  whom  he  is  trying  to  extract  information  about 
the  hiding  place  of  the  tomb  of  Cleopatra,  upon  which 
treasure  Kennedy  has  stumbled.  Meanwhile,  back  in  Eng- 
land, the  London  Geographical  Society  plans  to  send  an 
expedition  to  search  for  the  missing  Kennedy.  Marshall 
Thompson,  an  adventurous  member,  sells  his  associates  the 
idea  that  the  trip  should  be  made  by  balloon.  The  con- 
niving Hindu  has  Mala  Powers,  betrothed  to  Kennedy  and 
daughter  of  Robert  Gillette,  who  is  to  head  the  expedition, 
substituted  for  her  father.  After  countless  adventures  and 
the  exposing  of  Kennedy  as  a villain,  Thompson  rescues 
Mala  and  they  escape  into  the  big  blue  yonder  and  each 
other's  arms. 

EXPLOITIPS: 

Take  advantage  of  the  special  tieup  the  distributors  have 
made  for  the  distribution  of  "seasick  pills"  to  ticket  buyers. 

At  the  boxoffice,  lemon  drops  might  be  handed  out  to  patrons 

with  instructions  "If  you  can't  take  suspense,  take  one  of  a 

these."  Balloons  also  could  be  given  away  to  younger  fry  Veat ' 
and  teenagers. 

CATCHLINES: 

See  the  Wild,  Hair-Raising  Flight  to  Destruction  . . A 
Nail-Chewing,  Action-Filled  Adventure  Yarn. 


THE  STORY;  "The  Wonders  of  Aladdin"  (MGM) 

In  the  ancient  city  of  Baghdad,  Aladdin  (Donald  O'Connor), 
a poor  boy  who  dreams  of  wealth  and  a royal  life,  annoys  his 
mother  until  she  buys  him  a little  lamp.  Aladdin  accidentally 
rubs  the  lamp  and  out  comes  a genii  (Vittorio  De  Sica)  who 
promises  him  three  wishes.  The  first  is  to  attend  the  royal 
wedding  of  the  princess  (Michele  Mercier)  and  so  Aladdin 
and  his  giant  bodyguard  are  transported  there  while  Alad- 
din's girl  friend  (Noelle  Adam)  also  manages  to  get  there  in 
the  prince's  caravan.  Aladdin's  adventures  include  being 
taken  prisoner  by  Amazons,  then  being  captured,  along  with 
the  handsome  prince,  by  the  wicked  grand  vizier,  who  wants 
the  princess  for  himself.  Disguised  as  a dancing  doll,  Alad- 
din gains  entrance  to  the  Sultan's  palace  in  order  to  foil  the 
grand  vizier's  scheme.  By  the  third  wish  granted  by  the  genii 
of  the  lamp,  Aladdin  saves  the  prince  and  his  princess,  is 
rewarded  by  the  Sultan  and  is  then  reunited  with  Noelle. 
EXPLOITIPS: 

In  addition  to  playing  up  Donald  O'Connor,  a favorite  with 
youngsters  and  teenagers,  and  Vittorio  De  Sica,  familiar  to 
most  adults  and  devotees  of  foreign  fare,  capitalize  on  the 
Arabian  Nights  tale  by  dressing  up  the  lobby  with  Oriental 
objects  and  ushers  or  ticket-takers  with  turbans,  etc. 
CATCHLINES: 

Behold!  The  Most  Marvelous  Marvels  and  the  Most 
Wondrous  Wonders  of  Arabian  Nights  Entertainment  . . . It's 
Funchantment  and  a Cavalcade  of  Pure  Enjoyment. 


THE  STORY  "Bachelor  in  Paradise"  (MGM) 

When  Bob  Hope,  author  of  controversial  books  on  love- 
making,  gets  into  income  tax  trouble  while  in  Paris,  he  is 
obliged  to  return  to  the  U.S.  and,  under  an  assumed  name, 
takes  up  residence  in  Paradise  Village.  Miss  Turner,  an 
interior  decorator  and  single,  leases  her  home  to  Hope,  not 
knowing  he  is  the  prober  of  the  manners  of  American  marital 
life.  In  Paradise  Village,  Hope  becomes  the  object  of  at- 
tention of  domestically  discontented  wives,  thereby  arousing 
the  anger  of  the  husbands.  In  trying  to  reconcile  the  women 
to  their  surroundings,  he  gets  into  a lot  of  trouble.  Romance 
blossoms  between  Hope  and  Miss  Turner,  but  he  comes  close 
ethn<  losing  her  when  she  discovers  his  real  identity  and  sus- 
pects  he  has  been  carrying  on  with  the  wives.  But  Hope 
acquits  himself,  all  is  forgiven  and  love  wins  out. 

EXPLOITIPS: 

Contact  your  nearest  member  store  of  the  Independent 
Grocers  Ass'n  which  has  arranged  a big  tieup  and  contest  on 
the  picture.  Hold  a screening  for  eligible  bachelors.  Arrange 
a window  display  of  bachelor  buttons  and  also  give  away 
one  of  the  flowers  to  the  first  hundred  bachelors  attending 
the  opening  day.  Send  a girl  on  the  street  in  a bridal  gown 
with  a sign  reading:  "I  Found  My  Bachelor  in  Paradise." 

CATCHLINES: 

Love  and  Fun  in  the  Suburbs  . . . Where  There's  Hope 
There's  Life  . . . Furiously  Funny — Slightly  Sinful. 


THE  STORY:  "The  Mask"  (WB) 

Paul  Stevens,  a psychiatrist,  is  visited  by  Martin  Lavut,  an 
archeologist  who  claims  to  be  under  the  evil  spell  of  a ritual 
mask  he  had  unearthed  in  an  ancient  city.  When  Stevens 
refuses  to  believe  him,  Lavut,  who  thinks  he  may  hove  mur- 
dered a girl  while  having  hallucinations,  takes  his  own  life 
after  mailing  the  mask  to  the  psychiatrist.  The  curious 
Stevens  dons  the  mask  and  experiences  the  same  fantasies 
until  his  fiancee,  Claudette  Nevins,  arrives  and  breaks  the 
spell.  The  frightened  girl  takes  the  ritual  mask  to  the  museum 
where  Stevens,  still  under  its  influence,  breaks  in  and  steals 
it.  Again  he  dons  the  mask  and  becomes  obsessed  with  the 
desire  to  strangle  his  pretty  secretary.  Then  Stevens  urges 
Claudette  to  put  on  the  mask,  but  the  girl  experiences  no 
reaction.  When  Stevens  tries  to  strangle  Claudette,  she  is 
saved  by  the  timely  arrival  of  the  police. 

EXPLOITIPS: 

The  title  and  the  new  depth-dimension  which  has  the 
patrons  donning  masks  in  order  to  see  "supernatural 
horrors"  are  the  best  selling  points.  If  no  African  or  Indian 
masks  can  be  borrowed  from  a local  museum  for  display  in 
q lobby  case,  buy  some  inexpensive  rubber  masks. 
CATCHLINES: 

Only  When  You  Put  on  the  Magic  Mystic  Mask  Will  You 
Know  What  Can  Come  Off  a Movie  Screen  . . . Closer, 
Closer,  Closer  Until  You  Are  Part  of  the  Depth-Dimension  of 
"The  Mask." 


( 


C. 


BOXOFFICE  BookinGuide  ::  Nov.  6,  1961 


RATES:  20(2  per  word,  minimum  $2.00.  cash  v/ith  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


HELP  WANTED 

Representative  Wanted:  To  sell  adver- 
tising in  theatre  outdoor  frame  service. 
Protected  territory.  Write  or  wire:  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 

Managers  Wanted  for  Cleveland  and 
Ohio  Theatres.  State  experience,  back- 
ground, references,  salary  required,  send 
photograph  in  first  reply.  All  answers  con- 
fidential. Boxoffice  9376. 


POSITIONS  WANTED 


Projectionist:  15  years  experience  in 

all  phases,  conventional  and  drive-in 
operation,  desires  permanent  employment. 
Single,  reliable,  sober  and  dependable. 
Good  references.  Contact  Richard  F.  Nel- 
son, 2401  Winchester  Avenue,  Ashland, 
Kentucky. 

Manager  knows  theatre  operation,  ex- 
ploitation, promotional,  instilled  aggres- 
sive^  

Projectionist,  maintenance,  janitor  com- 
bined. 20  years  experience.  Wants  per- 
manent  job.  Boxoffice  9375. 

Manager  or  projectionist  wants  small 
town  location  in  California.  16  years  ex- 
perience. Excellent  references.  Boxoffice 
9380. 


SOUND-PROJECTION  SERVICE 
MANUAL 


EXHIBITORS,  PHOIECTIONISTS  & RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equioment.l  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs 
Order  Nowl  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


BUSINESS  STIMULATORS 


Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N Y 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles  5,  Calif. 


Bingo  Cords.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 


HAND  OUT  "ANIMATED"  MIDGET 
CHRISTMAS  CARDS  expressing  greetings 
of  the  season  and  plugging  HOLIDAY 
PROGRAMS.  Guaranteed  to  create  un- 
usual interest.  500 — $20.00,  1,000— $30.00 
(Theatre  and  Mgrs.  name  imprinted) 
Sample  free.  Order  now  or  before  Nov. 
15.  Longhorn  Card  Co.,  Box  733,  Botes- 
ville.  Ark. 


MISCELLANEOUS 


Wanted:  Old-time  slides,  vaudeville- 

photoplays.  5923  Jumilla  Avenue,  Wood- 
land Hills,  California. 


GENERAL  EQUIPMENT— NEW 


SUNPROOF,  RAINPROOF  MASONITE 
MARQUEE  LETTERS,  fit  all  signs.  Sample 
free.  Black  or  red,  4"-40c;  8"-60c;  10"- 
75c;  12"-$1.00;  14"-$1.50;  16"-$1.75;  17"- 
$2.0O;  24"-$3.00  (10%  discount  100  let- 
ters, or  over  $60. Oo  list).  S.O.S.,  602  W. 
52nd,  New  York  19. 

Replace  inefficient  bulb  rectifiers  with 
Silicon.  5 Ampere  type  $9.50,  6 Ampere, 
$9.25,  two  2 Ampere,  $10.50.  Money  back 
guarantee,  quantity  discount.  Brown  Elec- 
tronics, 1717  South  St.,  Allentown,  Pa. 

BOXOFFICE  : ; November  6,  1961 


ClfflmilG  HOUSf 


GENERAL  EQUIPMENT— USED  j 


I SENSATIONAL  SAVINGS!  Tushinsky 
Anomorphics,  $125  pair;  Brenkert  Inter- 
mittents,  new,  $69.50;  RCA  MI-9030  sound- 
I heads,  new,  $575  pair;  Magnarc  lamp- 
houses,  excellent,  $395  pair;  Thousand 
values.  Star  Cinema  Supply,  621  West 
.‘-5th  Street,  New  York  19. 

AUTOMATIC  CHANGEOVERS,  (less 
switch).  Pair,  $24,95;  2,000'  Film  Cabinets, 
new  Sternmade,  per  section,  $1.95;  3-Speed 
Nonsync  Turntables,  $14.95;  16"  upper 

Simplex  magazines,  $4.95.  S.O.S.,  602  W. 
I 52nd,  New  York  19. 


Mechanisms,  standard-super  (S  E-7  Sim- 
plex, also  movements,  as  is  or  rebuilt. 
Bargains.  Lou  Walters  Repair  Service, 
8140  Hunnicut  Rd.,  Dallas  28,  Texas. 

For  Sale:  Complete  used  theatre  equip- 
ment. Projection  and  sound  equipment, 
chairs  and  lobby  equipment.  Miracle 
Blocks  Enterprise,  4450  Vista  Coronado 
Drive,  Chula  Vista,  Calif. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 

Drive-In  Theatre  Tickefsl  100,000  1x2" 
special  printed  roll  tickets,  $37.95.  Send 
for  samples  of  our  special  printed-  stub 
rod  tickets  for  drive-ins.  Safe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 

KIDDIE  RIDES  FOR  SALE:  Tinkertown 
Trolley,  heavy  service  ride,  5 used  units, 
$395  each.  1 new  unit,  $995.  All  complete 
with  track,  in  good  condition.  Seats  8 
children,  car  speed  3 miles  per  hour.  Can 
be  seen  in  Northern  New  Jersey.  Call  or 
write  Eastern  Management,  24  Commerce 
St.,  Newark,  N.  J.  MA  3-4972. 


BUSINESS  QPPORTUNITIES 

For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 

Have  opening  now  for  alert  operator  to 
build  and  install  the  first  600-CAR  drive- 
in  theatre  in  a 66-acre  amusement  park  in 
Florida  between  Ft.  Lauderdale  and  Hol- 
lywood on  main  highway  of  over  40,000 
cars  passing  daily.  Long  term  lease  up 
to  20  years  Of  six  rentals  of  $12,000  yearly. 
No  other  extras — no  percentages — no  in- 
creases in  rentals.  This  is  probably  the 
biggest  money  maker  available  in  Florida 
today.  Contact  immediately  Hal  <3reen. 
President  and  Director  of  Dreamland  Fun 
and  Amusement  Park,  Ft.  Lauderdale 
581-7410,  Florida. 


PQPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


INTERMISSIQN  TAPES 
WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519 

Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin, 

SEAT  RENOVATING:  Neat,  fast  reason- 
able, anywhere.  Sewed  combination  sea- 
covers.  Service  Seating  Co.,  1525  West 
Fdsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 

Theatre  Chairs,  International,  Bodiform,  ^ 
plywood.  Lone  Star  Seating,  Box  1734,  ' 
; Dallas. 


THEATRES  FOR  SALE 


West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 


For  Sale:  Mid-Atlantic  resort  area,  300- 
seat  indoor  all  masonry,  year  'round  op- 
eration. Completely  redecorated  recently, 
modern  vending  machines,  furnished  car- 
peted lobby,  long-term  attractive  (rent 
10  per  cent  of  gross)  lease.  Also,  300-car 
drive-in  with  present  gross  of  $40,000  for 
14  week  full-time  and  weekend  spring 
and  fall  operation.  Completely  equipped 
I snack  bar,  12  acres  in  center  of  county. 

Finest  RCA,  Century,  Ashcraft  equipment. 
I Nearest  competition  30  miles.  Needs  no 
repairs  or  paint.  Blacktopped  grounds, 
screen  just  painted.  Only  two  theatres  in 
county.  Within  an  hour's  drive  of  2 of 
the  largest  cities  on  east  coast.  Also  avail- 
able, owners  redwood  rambler,  air-con- 
ditioned, wall-to-wall  carpeting,  swimming 
pool,  fireplace.  Operator  of  these  two 
I theatres  can  net  25  to  30  thousand  per 
year.  Complete  package,  $125,000.  Price 
low  but  firm.  Buyer  must  have  some  cash. 
Genuine  and  rare  opportunity.  Boxoffice 
9371. 


For  Sale:  Indoor  and  drive-in  theatre. 
Population  100,000  in  Michigan.  Bargain. 
Boxoffice  9372. 


Theatre:  Prosperous  Mid-west  town, 

5,000,  good  equipment,  reasonable  rent, 
will  prove  $5,()00  net,  price  $7,500.  Box- 
office  9373. 


700-seat  theatre  well  located  in  center 
of  200,000  Southern  City.  Suitable  for  Art 
or  First  Run.  Boxoffice  9379. 


Two  Cabfomia  Theatres.  Indoor  and 
Drive-In,  only  two  theatres  in  town  of 
12,000.  $54,000  will  handle.  T'heotre  Ex- 
change Co.,  260  Kearney  St.,  San  Fran- 
cisco 6,  California. 


THEATRES  FOR  LEASE 


Modem  air-conditioned  theatre  for  lease. 
650  seats.  Complete  equipment.  Located 
in  Louisiana.  Boxoffice  9370. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 

atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


Wanted  to  lease:  Drive-in  or  indoor  the- 
atre, with  possible  option  to  buy.  Year 
'round  operation,  town  population  3,000 
or  more.  Family  operation.  Boxoffice  9357. 


Wanted  to  Buy  or  Lease:  Indoor  or 
drive-in  theatre  in  Rockies,  preferably 
Colorado.  Prefer  small  town  with  living 
quarters  on  premises.  Must  be  grossing  at 
least  $30,000  a year  with  potential  for 
more.  Wide  awake  showman  and  wife 
love  the  west.  Boxoffice  9371. 


Want  to  lease  theatre,  option  to  buy 
within  year.  Town  about  5,000,  in  Texas. 
Must  be  priced  right.  20  years  experience. 
Reed  'Whatley,  4115  Dumbonton  Road, 
Houston,  25,  Texas.  MO  7-9964. 


THEATRES  FOR  SALE  OR  LEA^ 

765-seat  theatre  in  Indianapolis  neigh- 
borhood area.  Pictures  available  first  sub- 
sequent run  greater  Indianapolis.  Theatre 
is  a good  money  maker.  Selling  because 
of  old  age  and  illness.  Boxoffice  9373. 

PALACE  THEATRE,  Marks,  Miss.,  400 
seats,  no  competition.  Population  3,500. 
Ideal  family  operation.  Write  Mrs.  J. 
Henley  Smith,  2209  Ada  St.  Conway,  Ark. 

For  Sale  or  Lease:  Three  drive-in  the- 
atres in  North  and  South  Carolina.  Full 
particulars  on  request.  Contact  G.  R. 
Pattillo,  Box  368,  Tryon,  N.  C.  UL  6-6290. 


Theatre,  brick  and  steel;  for  sale  or 
lease;  industrial  town  20  miles  from 
Pittsburgh;  only  theatre;  700  seats;  fully 
equipped.  McGillick  Company,  306  North 
Homewood  Avenue,  Pittsburgh,  Pennsyl- 
vania. 


FILMS  WANTED 


Silent  Films  Wonted:  Highest  prices 

paid.  Also  Motion  Picture  News  magazines. 
611  North  Fairfax,  Los  Angeles  36,  Calif. 


Handy  Subscription  Order  Form 

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THEATRE  

STREET  ADDRESS 

TOWN  STATE  

NAME POSITION  


-I’ 

w ^ 

'^'‘  A joyous,  tender  love  story,  glamorously 

told  in  San  Francisco’s  exotic  Chinatown! 


ROSS  HUNTER  SI  JOSEPH  FIELDS 


HI  >. 


FiOlAI£R  DRUM  SONS 


...AND  CHRISTMAS-TIME  THROUGHOUT  THE  NATION! 


Bobby,  the  Skye  terrier,  shows  his  affection  for  a group  of  Edinburgh  street  urchins  in  this  scene  from 
"Greyfriars  Bobby,"  the  Walt  Disney-Buena  Vista  production  which  has  been  chosen  winner  of  the  BOX- 
OFFICE  Blue  Ribbon  Award  for  October  by  the  National  Screen  Council.  The  Award  is  given  monthly  to 
the  picture  judged  best  suited  for  family  viewing  as  well  as  general  entertainment  merit  . . . page  13. 


cmtMCHCRi^ 

Topping  Last  Year’s  Action  Smash-“North 
To  Alaska”  at  the  New  York  Paramount! 


Boxoffice  Whirlwind 
Around  the  Country! 


Second 

-TIME 

AFjpuND 

Selected  as  a 
“Project”  Picture! 

Saturation  in 

Southern  Exchanges! 

• 

Sensational 
Business— Exceeding 
Say  One  For  Me”! 


and 

TENDER  IS  THE  NIGHT 

will  soon  join  this 
Box  Office  Parade! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 


'IMAGE'-INATION 


BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN ..  Executive  Editor 
JESSE  SHLYEN.  . . .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

IVAN  SPEAR Western  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Puglication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Colien,  E.\- 
ecutive  Editor;  Jesse  Shlyen,  Managing 
Editor:  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  Tlie  Modem  Tlieatre 
Section.  Telephone  CHestnut  1-7777. 
Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
feller Center.  New  York  20,  N.  Donald 
M.  Mersereau,  Associate  Publisher  & 
General  Manager;  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
dow.  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Didler 
and  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Ivan  Spear,  manager,  Tele- 
plione  Hollywood  5-1186.  Equipment  and 
Non-Film  Advertising — 672  S.  Lafayette 
Park,  lx)S  Angeles,  Calif.  Bob  Wett- 
stein,  manager.  Telephone  Dunkirk  8-2286. 
London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  is  in- 
cluded in  the  first  issue  of  each  month. 

Atlanta:  Martha  Cliandler,  191  Walton  NW 
Mbany:  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning.  119  E. 

25th  St. 

Bast  on:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNlverslty 

1- 7180. 

Cleveland:  W.  Ward  Marsh.  Plain  Dealer. 
Columbus:  Fred  Oestrelcher,  52 VV. 
North  Broadway. 

Dalhts:  Mable  Guinan,  5927  Winton. 
Denver:  Bruce  Marshall,  2881  S.  Cherry 
Way. 

Des  Moines:  Pat  Cooney,  2727  49th  St. 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  woodward  2-1144. 

Hartford:  Allen  M.  Widem,  CH  9-8211. 
Indianapolis:  Norma  Gerafhty,  436  N.  II- 
liiwis  St. 

Jacksonville:  Robert  Cornwall.  1199  Edge- 
wood  Ave. 

Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  98  St. 
.Milwaukee:  Wm.  Nichol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Philadelphia:  A1  Zurawski,  The  Bulletin. 
Pittsbtrrgh:  R.  F.  Klingensmith,  616  Jean- 
ette, Wilklnsburg,  Cllurchill  1-2809. 
Portland,  Ore.:  Arnold  Marks,  Jotirnal. 
Providence:  Wm.  Trambiikis,  Loew's  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbitry,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Banisch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising; 
Jerry  Nowell,  417  Market  St.,  Yukon 

2- 9537. 

In  Canada 

.Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayview  Ave.,  Wlllowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Ma  Sectional  Edition,  $3.00  per  year. 
National  Eldltlon,  $7.50. 

NOVEMBER  13,  1961 

Vol.  80  No.  4 


ONCE  again,  the  motion  picture  industry 
is  being  made  a target  for  the  “image” 
that  Hollywood’s  product  is  alleged  to  be  creat- 
ing for  America  in  overseas  countries;  that  it 
is  not  truly  representing  the  people  and  their 
way  of  living  over  here.  We  say,  once  again, 
for  these  charges  come  up  every  so  often  when 
a scapegoat  may  be  needed.  The  angle  now  is 
one  of  patriotism.  A dozen  or  so  years  ago, 
American  motion  pictures  were  charged  with 
giving  America  a black  eye,  because,  it  was 
said,  its  films  were  not  as  artistic  or  as  mature 
in  their  themes  as  were  European  films;  that 
we  gave  the  impression  that  cowboys  and  wild 
Indians  were  riding  through  the  streets  of 
American  cities,  slaying  people  right  and  left, 
etc.,  etc. 

On  the  other  hand,  Hollywood  also  is  being 
criticized  because  its  films  now  are  as  mature 
as  some  of  those  made  in  Italy,  France  and  Eng- 
land, which  the  critics  had  exhorted  us  to  pat- 
tern after.  We  wonder  if  governmental  agencies 
or  the  critics  in  those  countries  are  leveling  at- 
tacks on  their  film  industries,  because  their  films 
depicting  life  in  the  raw,  as  it  were,  showing  their 
people  living  in  squalor,  lustful,  greedy  and  com- 
mitting virtually  every  type  of  crime  are  creat- 
ing the  wrong  “image”  for  their  respective 
countries. 

Doubtless,  American  films  have  a great 
influence  around  the  world,  and  these  are  times 
when  these  exports,  as  well  as  other  “literature,” 
should  not  “discredit  or  distort,”  as  Edward  R. 
Murrow,  director  of  the  United  States  Informa- 
tion Agency,  urged  in  a talk  in  Hollywood 
this  past  week.  But,  he  is  assuming  that  all  story 
material  supposedly  must  be  factual,  which  it 
is  not.  And,  we  believe,  the  people  in  foreign 
lands  know  that,  just  as  they  and  we  know  that 
their  films  are  fictionized  works,  designed  to 
amuse  and  entertain. 

The  American  motion  picture  industry  has 
produced  many  historical  subjects  and  little, 
if  any,  distortion  of  facts  has  appeared  in  them. 
Hollywood  has  produced  and  made  available 
for  export  many  features  and  short  subjects 
that  show  America  as  it  is  today — its  cities, 
countryside,  historic  landmarks  and  places  of 
interest,  the  sports  people  engage  in,  scientific 
discoveries — you  name  it.  Not  only  have  these 
films  depicted  the  progress  made  in  this  country 
before,  during  and  after  the  Revolutionary  War, 
but  they  have  also  shown  our  relationships  with 
our  Allies  throughout  recent  history,  and  they 
have  dealt  with  important  historic  events  of 
other  nations  as  well. 

Moreover,  this  industry  has  a long  and  un- 


broken record  of  having  rendered  the  utmost 
in  patriotic  service  to  America,  answering  every 
call  for  cooperation  and  proffering  much  volun- 
tarily. Needless  to  say,  it  will  do  so  again  and 
again. 

★ ★ 

20th-Fox's  Progress 

Enthusiasm  is  mounting  around  the  industry 
over  20th  Century-Fox’s  strides  productionwise. 
Not  only  is  this  enthusiasm  in  evidence  at  the 
20th-Fox  studios,  home  and  branch  offices,  hut 
exhibitors,  and  even  competitors,  are  bappy 
over  the  progress  being  made.  For  all  realize 
the  importance  to  the  industry  at  large  of  the 
maintenance  and  upbuilding  of  its  every  source 
of  strong  product — and  this  one  in  particular. 
The  turning  of  the  tide  for  the  better  was 
graphically  demonstrated  by  the  exceptional 
boxoffice  performance,  in  rapid  succession,  of 
“The  Hustler,”  “The  Comancheros”  and  “Second 
Time  Around.” 

Under  the  direction  of  Peter  Levathes,  who 
now  has  been  firmly  given  tbe  reigns  at  the 
20th-Fox  studio,  the  company  has  completed  its 
production  plans  for  the  current  season,  with 
all  releases  for  1962  to  be  finished  by  the  end 
of  this  year,  and  15  top  quality  features  for 
1963  to  be  finished  in  1962.  The  aim  is  to 
provide  exhibitors  with  at  least  one  blockbuster 
every  month.  And,  judging  by  what  is  known  of 
the  product  already  completed,  attainment  of 
that  objective  seems  assured. 

The  indomitable  spirit  of  Spyros  Skouras, 
president  of  20th-Fox,  has  again  come  to  the 
fore.  He  is,  again,  infusing  enthusiasm  into  the 
industry,  as  well  as  among  his  associates,  which 
augurs  well  indeed. 

★ ★ 

Ivan  Spear 

In  the  passing  of  Ivan  Spear,  the  motion 
picture  industry  has  lost  one  of  its  greatest 
champions;  and  I have  lost  a valued  associate 
and  friend.  Throughout  the  26  years  of  his 
representation  of  Boxoffice  in  Hollywood,  Ivan 
served  the  industry  as  well  as  this  publication, 
for  he  was  dedicated  to  both.  He  was  a straight- 
shooter,  calling  his  shots  as  he  saw  them,  but 
ever  with  a constructive  purpose.  A rare  com- 
bination of  brilliant  writer  and  businessman, 
Ivan  made  and  held  strong  friendships,  not 
only  in  Hollywood,  but  throughout  the  industry. 
His  extraordinary  ability  in  evaluating  pic- 
tures for  their  commercial  and  artistic  qualities 
well  served  both  exhibitor  and  producer;  and 
bis  candor  and  sense  of  bumor  informed  and 
delighted  his  legion  of  readers.  Ivan  Spear  will 
be  long  remembered. 


TALENT  GUILD  AFFILIATION 
WITH  COMPO  NOW  FAVORED 


Robert  Ferguson  Negates  Allegations 
That  Motion  Picture  Industry  Dying 


Will  Invite  Discussions 
With  Representatives 
Of  Four  Groups 

NEW  YORK  — Membership  of  talent 
guilds  in  the  Council  of  Motion  Picture 
Organizations  was  favored  by  COMPO’s 
board  of  directors  and  executive  committee 
at  their  annual  meeting  in  the  Astor  Hotel 
here  November  3.  As  a preliminary  step, 
it  was  voted  to  invite  discussions  with  rep- 
resentatives of  four  guilds  for  possible  af- 
filiation with  COMPO.  The  guilds  were 
Screen  Producers  Guild,  Screen  Actors 
Guild,  Screen  Writers  Guild,  West,  and 
Directoi's  Guild  of  America. 

Formal  admittance  of  the  International 
Alliance  of  Theatrical  Stage  Employes  and 
Motion  Picture  Operators  into  COMPO  was 
completed  at  the  meeting,  following  appli- 
cation by  the  lATSE  through  Richard 
Walsh,  president,  for  membership. 

ALL  OFFICERS  RE-ELECTED 

All  officers,  including  the  triumvirate, 
were  re-elected.  The  governing  trio  con- 
sists of  Samuel  Pinanski,  representing  The- 
atre Owners  of  America;  Ben  Marcus,  rep- 
resenting Allied  States  Ass’n,  and  A. 
Montague,  representing  the  Motion  Picture 
Ass’n  of  America.  Other  re-elected  officers 
were  Herman  Robbins,  board  chairman  of 
National  Screen  Service,  treasurer;  Sidney 
Schreiber,  general  counsel  of  the  MPAA, 
secretary,  and  Charles  McCarthy,  execu- 
tive vice-president. 

Marcus,  as  chairman  of  the  meeting,  said 
that  COMPO  had  proven  its  value  by  show- 
ing how  all  segments  of  the  industry,  in 
working  together  for  a common  purpose, 
could  achieve  results.  He  said  his  contri- 
butions in  time  and  money  had  been  repaid 
many  times  over. 

In  his  annual  report,  McCarthy  gave  a 
rundown  on  the  COMPO  merchandising 
plan,  reviewed  the  results  of  COMPO’s 
publicity  network  project  and  discussed  the 
censorship  situation. 

NEW  CENSORSHIP  ‘FRONT’ 

As  to  censorship,  McCarthy  said  one  of 
the  biggest  problems  was  the  attempt  by 
city  councils  to  pass  censorship  ordinances, 
which  he  described  as  “a  new  front  in  the 
censorship  battlefield.”  He  said  that  didn’t 
mean  that  COMPO  could  relax  its  vigilance 
in  the  state  capitals.  But,  he  said,  the  in- 
tensity of  the  censorship  fires  will  be 
centered  in  the  cities  “and  the  job  will  be 
harder,  if  for  no  other  reason  than  the 
sheer  number  of  cities  potentially  involved.” 

McCarthy  said  one  thing  was  working  in 
the  industry’s  favor  and  that  was  that  ex- 
hibitor and  distributor  alike  were  united  in 
their  opposition  to  prior  cen.sorship.  He 
said  there  still  were  differences  of  opinion 
on  whether  .so-called  “voluntary”  classifi- 
cation was  desirable,  but  that  just  about 
everybody  in  the  industry  agreed  that  local, 
state  or  federal  governments  should  not 
get  in  the  cen.sorship  business. 

He  advised  that  whenever  and  wherever 


NEW  YORK — Robert  Ferguson,  director 
of  advertising,  publicity  and  exploitation 
for  Columbia  Pic- 
tures, refuted  allega- 
tions that  the  motion 
picture  industry  was 
a dying  business, 
when  he  addressed 
the  board  of  directors 
and  executive  com- 
mittee of  the  Council 
of  Motion  Picture  Or- 
ganizations at  their 
annual  meeting  in 
the  Hotel  Astor  here. 

Ferguson  said  that 
he  had  tried  to  at- 
tract ambitious  college  students  to  the  film 
industry  as  a potential  profession,  but  that 
he  had  been  met  with  the  resistance  of 
such  replies  that  the  film  industry  was 
dying  and  that  the  upcoming  graduates  did 
not  want  to  become  affiliated  with  a dying 
business. 

To  refute  such  beliefs,  Ferguson  pointed 
out  that  in  1946  the  income  from  motion 
pictures  had  amounted  to  $1,500,000,000. 
He  said  the  most  accurate  estimate  for 
1961  was  that  the  income  would  be  at  least 
as  much  or  more.  He  said  that  the  num- 
ber of  theatres  operating  in  1946  was 
18,000.  Today,  he  said,  while  there  were 
fewer  hard-top  theatres,  drive-ins  made  up 
the  difference. 

In  declaring  that  this  was  not  a dying 


there  were  censorship  rumblings  in  terri- 
tories, exhibitors  should  immediately  in- 
form both  COMPO  and  the  MPAA.  It  may 
seem  doubtful,  he  added,  that  New  York 
could  be  helpful  in  a local  situation,  but 
“we  can  be  helpful  and  I hope  exhibitors 
will  sound  the  alarm  at  the  first  sign  of  a 
puff  of  smoke.”  He  urged  exhibitors  to  be- 
come acquainted  with  local  officials  and 
keep  up  the  contacts  at  all  times,  not  just 
when  trouble  was  brewing. 

McCarthy  said  the  toughest  fight  would 
be  in  New  York,  because,  if  New  York 
passed  a classification  bill,  other  states 
would  soon  follow  suit. 

Regarding  the  publicity  network,  Mc- 
Carthy said  theatre  publicity  men  in  all 
exchange  centers  were  receiving  material 
and  had  been  successful  in  getting  it 
printed.  The  network,  he  said,  was  created 
as  the  industry’s  own  newspaper  syndicate 
so  that  it  would  be  in  existence  and  ready 
for  immediate  use  when  such  an  outlet 
should  be  needed. 

The  development  of  new  talent  was  re- 
garded as  a major  project  at  the  meeting 
and  it  was  voted  to  explore  means  of  creat- 
ing such  talent.  The  governing  triumvirate 
was  authorized  to  name  a committee  to 
meet  with  production  heads  on  a plan. 


industry,  Ferguson  said  there  was  plenty 
of  proof  that  the  industry  was  very  much 
alive.  He  said  that  the  COMPO  merchan- 
dising plan  which  was  launched  in  Pitts- 
burgh and  now  poised  for  a takeoff  in  Cin- 
cinnati could  go  a long  way  toward  chang- 
ing the  public’s  image  of  the  motion  pic- 
ture business.  Ferguson  said  too  many  ex- 
hibitors wanted  to  sit  back  and  take  the 
position  that  the  merchandising  plan  was 
nothing  new,  whereas,  the  stimulation  of 
interest  by  the  public  from  such  campaigns 
could  be  a means  of  convincing  the  public 
that  the  business  was  vigorous. 

Ferguson  said  the  production  branch  of 
the  business  was  ahead  of  the  other  seg- 
ments in  helping  to  revive  interest  in  pic- 
tures by  making  better  product,  but  that 
theatremen  should  carry  the  message  to 
the  ticket-buyers.  COMPO,  he  said,  should 
take  the  lead. 

Ben  Marcus,  chairman  of  the  meeting, 
said  the  merchandising  plan  had  boosted 
business  in  Pittsburgh  which  was  regarded 
as  a depressed  area.  He  said  he  hoped  the 
Cincinnati  kickoff  with  United  Artists’ 
“Pocketful  of  Miracles”  would  be  a further 
proof  of  the  plan’s  value  and  that  it  would 
be  extended  to  other  territories. 

Alec  Moss,  who  coordinated  the  Pitts- 
burgh project  and  will  spearhead  the  Cin- 
cinnati drive,  reviewed  the  progress  made 
in  Cincinnati  and  described  some  of  the 
facets  which  will  be  launched  on  December 
27  in  more  than  80  theatres. 


Technicolor  Earnings  Up 
370%  Over  1960  Period 

HOLLYWOOD  — Technicolor  earnings 
are  370  per  cent  above  1960,  Patrick  J. 
Frawley  jr.,  chaiiTnan  of  the  board  and 
chief  executive  officer,  announced.  Earn- 
ings for  the  three  quarters  of  1961  are  the 
highest  in  six  years  for  the  company, 
Frawley  said.  Earnings  for  the  first  nine 
months  of  1961,  ending  September  30, 
were  75  cents  per  share,  versus  16  cents  for 
the  same  period  in  1960.  Third  quarter 
earnings  in  1961  equalled  21  cents  per 
share  versus  three  cents  per  share  in  1960. 
Earnings  after  taxes  for  the  first  nine 
months  of  1961  equalled  $1,955,945.20,  com- 
pared to  $360,598.54  for  the  1960  period. 

Included  in  the  1961  earnings  is  a non- 
recurring special  dividend  from  our  British 
affiliate.  Technicolor,  Ltd.,  of  $517,000. 

Sales  for  the  first  nine  months  of  1961, 
including  those  of  acquired  companies, 
equalled  $40,460,178.57,  as  compared  to 
$21,366,598.10  for  the  like  period  of  last 
year,  Frawley  reported.  He  further  stated 
that  these  figures  do  not  include  sales  of 
the  new  Technicolor  8mm  instant  home 
movie  projector,  as  shipments  on  this  new 
product  have  only  recently  begun. 


4 


BOXOFFICE  ;;  November  13,  1961 


MURROW  TO  FILM  INDUSTRY: 
IMPROVE  U.  S.  IMAGE  ABROAD 


All-Industry  Plans  to  Sell 
New  Stars  Are  Disclosed 


Eric  Johnston  Contends 
Majority  of  Exported 
Films  Is  Favorable 

HOLLYWOOD  — Advice  to  Hollywood 
filmmakers  was  the  keynote  of  a 45-minute 
speech  made  by  Edward  R.  Murrow,  di- 
rector of  the  United  States  Information 
Agency,  to  a group  of  motion  picture  and 
television  representatives  at  a dinner 
sponsored  by  the  Academy  of  Motion  Pic- 
ture Arts  and  Sciences. 

Urging  that  motion  pictures  reflect 
America  without  “discredit  or  distortion,” 
Murrow  declared  that  “the  image  conveyed 
abroad  of  our  land  is  not  always  a healthy 
one,  and  self-restraint  may  nowadays  be  a 
good  prescription.”  He  pointed  out  that 
the  world  thinks  of  Hollywood  as  its 
“source  of  knowledge  of  the  U.S.”  and 
added  that  “weapons  of  discredit  or  distor- 
tion should  not  be  placed  in  the  hands  of 
our  enemies  or  before  the  eyes  of  our 
friends.” 

SUGGESTS  FILM  SUBJECTS 

Although  Murrow  admitted  that  to  en- 
tertain was  the  prime  object  of  American 
films,  he  said,  “I  wonder  if  on  occasion  you 
do  not  permit  acceptability  to  outweigh 
desirability.  I wonder  how  much  truth 
there  is,  if  we  compare  the  celluloid  world 
of  America  with  the  real  world  of 
America?”  He  emphasized  the  wrong  im- 
pression often  given  by  American  films  by 
reading  dispatches  from  USIA  offices 
around  the  world,  all  charging  that  U.S. 
motion  pictures  create  a distorted  image  of 
the  American  way  of  life,  and  suggested 
that  films  based  on  the  following  subjects 
might  better  serve  to  improve  the  image  of 
the  U.S.  abroad: 

An  historical  epic  of  America,  a travelog 
to  end  all  travelogs. 

Dramas  of  refugees  from  the  Soviet;  the 
Hungarian  Revolution  in  1956,  the  Poznan 
riots  in  Poland;  the  1953  Berlin  uprising; 
the  Berlin  Airlift  in  1948. 

Allied  alliances  during  the  last  war; 
American  superiority  in  science;  sacrifices 
of  the  American  taxpayer;  American 
politics. 

FOR  COUNTRY’S  FUTURE 

Murrow  further  suggested  that  the  in- 
dustry participate  in  the  world  film  fes- 
tivals, noting  that  it  would  be  beneficial  to 
have  Hollywood  representation  at  interna- 
tional events. 

Finally,  Murrow  stated,  “I  am  not  here 
to  tell  you  what  pictures  to  make  or  not  to 
make,  export  or  not  export.  I am  here 
mainly  to  suggest  that  you  take  into  ac- 
count another  dimension  not  normally 
present  in  the  movie-making  process.  That 
dimension  is  simply  this:  In  a time  when 
pressure  is  paramount,  and  our  way  of  life 
is  in  peril,  how  can  I best  serve  my  country 
and  my  people? 

“.  . . We  are  asking  you  to  deal  in  truth 
with  yourselves  and  your  country’s  future,” 
he  concluded,  “and  to  realize  that  what  you 


HOLLYWOOD  — An  all-industry  “cru- 
sade” to  accelerate  public  acceptance  of 
new  stars  was  dis- 
closed at  a press  con- 
ference by  Robert  W. 
Selig,  vice-president 
and  general  manager 
of  theatre  operations 
for  National  Theatres 
and  Television,  who, 
with  Paramount  pub- 
licity head  Herb 
Steinberg,  Duke 
Wales  of  Motion  Pic- 
ture Producers  Ass’n, 
Pete  Latsis  and  Roy 
Evans  of  NT&T,  and 
LeRoy  Prinz,  has  formed  a committee  to 
further  the  project. 

The  program,  under  the  tag  of  “Ameri- 
ca’s New  Stars,”  is  a joint  effort  of  pro- 
duction, distribution  and  exhibition  forces 
to  give  wide  exposure  to  potential  box- 
office  stars,  an  idea  which  was  born  at  the 
recent  Theatre  Owners  of  America  con- 
vention in  New  Orleans,  where  nine  new 
players  were  presented  to  exhibitors  in 
person  and  via  film  clips  to  future  films. 
Enthusiastic  reaction  from  TOA  delegates 


do  will  be  seen,  absorbed,  and  felt  by  mil- 
lions of  people  the  world  over.” 

Following  Murrow’s  speech,  MPAA  presi- 
dent Eric  Johnston  took  exception  to  some 
of  the  remarks.  Johnston  said  that  the 
number  of  exported  films  unfavorable  to 
America  “are  a small  minority”  and  added 
that  “this  in  our  free  society  is  a small 
price  to  pay  for  freedom.” 

Johnston  further  declared  that  a recent 
survey  of  audience  reactions  to  some  1,000 
American  films  shown  abroad  revealed  that 
“85  per  cent  create  a favorable  attitude 
toward  th  U.S.  and  10  per  cent  create  an 
attitude  neither  favorable  nor  unfavorable, 
5 per  cent  create  an  unfavorable  attitude.” 

In  conclusion,  however,  Johnston  stated 
that  Murrow’s  suggestions  would  receive 
the  “careful  consideration  of  all  of  us  in 
this  industry.” 

Request  for  USIA  Consultant 
Now  'Under  Consideration' 

HOLLYWOOD — Following  the  forum  at 
which  film  industry  leaders  gathered  to 
hear  Edward  R.  Murrow’s  plea  for  ideas 
and  cooperation  from  the  industry  in  pro- 
moting a better  image  of  America  abroad, 
it  was  learned  that  a i-equest  was  made  by 
the  executives  to  supply  Hollywood  with  a 
consultant  from  the  U.  S.  Information 
Agency  to  aid  in  the  selection  of  material 


led  to  plans  for  a continuing  presentation 
of  personalities.  Selig  and  Steinberg  di- 
rected the  TOA  presentation  at  last 
month’s  convention. 

Ready  for  mailing  to  some  582  exhibitors 
is  a kit  containing  biographies  and  other 
exploitation  material  on  a group  of  young 
thespians  including  Karen  B a 1 k i n 
(Mirisch),  Peter  Brown  (Warner  Bros.), 
Annette  Funicello  (Disney),  Madlyn  Rhue 
(WB),  Ken  Scott  (20th-Fox),  Stella 
Stevens  (Paramount) , Joyce  Taylor 
(MGM)  and  Darlene  Tompkins  (Para- 
mount) . In  turn,  exhibitors  will  present 
the  material  to  local  newspaper  editors  for 
further  coverage. 

Next  step  planned  is  a two-reel  feature 
showing  promising  talent  from  each  of  the 
major  studios.  Plans  are  to  have  a winner 
of  the  TOA  “Star  of  the  Year”  award  (pos- 
sibly John  Wayne,  the  latest  winner)  in- 
troduce the  young  players,  with  each  studio 
to  have  equal  time  in  the  short.  Exhibitors 
will  pay  the  nominal  two-reel  rental  price 
for  the  footage  which  is  expected  to  be 
ready  after  the  first  of  the  year. 

Discussions  are  also  under  way  for  a star 
caravan  to  tour  the  U.S.  and  Canada  to 
tout  new  personalities  and  their  films. 


that  would  convey  better  understanding. 

In  an  address  to  the  L.  A.  Press  Club, 
Murrow  disclosed  that  the  request  is  “un- 
der consideration,”  and  emphasized  that  if 
he  did  supply  a consultant  it  would  be 
strictly  on  an  advisory  basis  and  not  to 
invoke  censorship. 

General  feeling  in  Hollywood  is  that  the 
industry  is  willing  and  eager  to  cooperate 
with  the  USIA  cause  if  a specific  program 
can  be  worked  out. 


Hayley  Mills  and  Donahue 
Win  Dallas  Star  Race 

DALLAS — Hayley  Mills  and  Troy  Dona- 
hue captured  the  top  votes  in  the  Inter- 
state-McLendon  Theatres  “Oscarstars  of 
Tomorrow”  contest.  Ballots  were  cast  by 
patrons  in  each  of  the  Interstate  and 
McLendon  theatres  during  October.  The 
winners  will  be  brought  to  Dallas  for  per- 
sonal appearances.  They  will  dine  with  25 
lucky  voters  who  will  be  chosen  from 
random  ballots.  Dallas  Variety  and  station 
KLIF  were  cosponsors  in  the  contest,  with 
KLIF  giving  daily  reports  on  standings. 

Sandra  Dee  came  in  second  and  Connie 
Stevens  placed  third  in  the  female  star 
race.  Horst  Buchholz  and  Steve  McQueen 
finished  second  and  third  respectively  in 
the  male  race. 


Robert  W.  Selig 


BOXOFFICE  ::  November  13,  1961 


5 


High  Court  Turns  Down 
Pa.  Censorship  Appeal 


WASHINGTON— The  United  States  Su- 
preme Court  this  week  batted  down  an- 
other effort  by  the  state  of  Pennsylvania 
to  censor  motion  pictures. 

Without  offering  an  opinion  for  its  ac- 
tion, the  court  declined  to  consider  an 
appeal  from  a decision  of  the  Pennsyl- 
vania Supreme  Court  which  held  that  the 
censorship  law  was  unconstitutional.  This 
action,  in  effect,  upheld  the  Pennsylvania 
Supreme  Court  decision  that  the  law  was 
unconstitutional. 

Thus,  the  state  which,  in  1915,  adopted 
one  of  the  country’s  first  film  censor- 
ship measures,  failed  again  to  return  Penn- 
sylvania to  the  small  group  of  states  which 
still  has  prior  censorship  on  their  statute 
books.  The  1915  law  was  knocked  out  in  a 
decision  by  the  Pennsylvania  Supreme 
Court  in  March  1956.  From  that  date  on, 
censorship  proponents  were  on  the  move 
to  draft  and  pass  a law  which  could  meet 
the  standards  set  by  the  U.  S.  court  for 
a clear-cut  definition  of  obscenity. 

The  law  which  the  high  com-t  refused 
to  consider  this  week  was  passed  in  1959. 
Last  July,  however,  the  state’s  Supreme 
Court  held  the  new  law  was  as  unconsti- 
tutional as  the  old,  and  that  it  violated 
both  the  state  and  federal  constitutions. 

Governor  David  L.  Lawrence  adminis- 
tered the  oath  of  office  to  three  members 
of  the  censorship  body  in  January  1960, 
but  the  censors  did  not  review  a single  pic- 
ture because  of  the  fight  over  the  law. 
This  week’s  decision  leaves  the  trio  with- 
out a job. 

Justice  Anne  X.  Alpern  who,  as  state  at- 
torney general,  waged  a strong  fight  for 
the  law  argued  before  both  the  state  and 
U.  S.  courts  that  the  law  was  constitutional, 
that  obscenity  was  the  only  ground  on 
which  a film  could  be  banned  by  the  board, 
and  that  the  act’s  definition  of  obscenity 
did  not  violate  constitutional  guarantees. 

Two  appeals  to  the  higher  courts  were 
instituted,  one  by  20th  Century-Fox  and 
another  by  William  Goldman  Theatres,  the 
Pennsylvania  Ass’n  of  Amusement  Indus- 
tries and  a group  of  film  distributors. 


Stembler  Hails  Penn. 

Censor  Law  Defeat 
ATLANTA — The  United  States  Supreme 
Court’s  denial  of  Pennsylvania’s  move  to 
appeal  the  constitutionality  of  its  motion 
picture  censorship  law  has  been  hailed  by 
John  H.  Stembler,  president  of  Theatre 
Owners  of  America,  as  “gratifying  news.” 
Distribution  and  exhibition  were  both  to 
be  congratulated  on  "This  successful  fight 
against  an  attempted  invasion  of  the  in- 
dustry’s constitutional  rights,”  he  said. 

"'The  industry  must  continue  to  stay 
alert  to  attacks  of  this  kind  and  must  do 
all  in  its  power  to  fight  them  off.  This 
decision  is  another  step  forward  towards 
the  ultimate  goal  of  the  industry;  that  is, 
to  have  the  full  benefits  of  the  federal 
Bill  of  Rights,  just  as  it  afforded  to  all 
other  media  of  expression,”  he  declared. 


Ivan  Spear,  Western 
Editor,  Dead  at  67 

HOLLYWOOD  — Ivan  Spear,  western 
editor  and  manager  of  Boxoffice  since 
1935,  whose  evalua- 
tions of  motion  pic- 
tures over  the  last 
quarter  century 
earned  the  respect  of 
both  exhibitors  and 
the  film-producing 
colony,  died  of  a 
heart  attack  in  his 
apartment  Monday 
(6).  He  was  67  years 
old.  He  had  been  in 
ill  health  for  about 
eight  years,  but  had 
continued  to  repre- 
sent the  publication  in  Hollywood,  though 
on  a more  limited  scale  in  the  last  three 
years. 

He  was  born  March  8,  1894  in  Neenah, 
Wis.  He  attended  Purdue  University,  from 
which  he  was  graduated  with  a bachelor 
of  science  degree.  After  serving  in  the 
U.  S.  field  artillery  in  World  War  I,  he 
turned  to  journalism  and  was  on  the  staff 
of  both  the  Milwaukee  Sentinel  and  the 
Detroit  Times  over  an  11 -year  period 
starting  in  1919. 

In  1933  and  1934,  he  was  with  the  ex- 
ploitation staff  of  the  Chicago  Century  of 
Progress  fair.  When  the  famous  Dionne 
quintuplets  were  born,  he  could  not  resist 
an  exploiteer’s  dream  of  exhibiting  the 
five  girls  at  the  fair,  and  made  a hurried 
trip  to  the  Dionne  home  in  Ontario  where 
he  actually  obtained  a contract  to  bring 
the  famous  babies  to  Chicago.  However, 
the  Dominion  government  shortly  there- 
after stepped  in  and  made  the  Dionnes 
wards  of  the  state  and  the  contract  was 
invalidated. 

Spear  provided  Boxoffice  with  repre- 
sentation in  a wide  variety  of  film  colony 
matters.  His  comments  on  motion  pictures 
were  especially  valued  by  exhibitors  and 
producers  alike  because  of  his  ability 
to  evaluate  a picture  both  as  to  its  box- 
office  potentials  and  its  artistic  merits. 
His  final  review,  on  “Flower  Drum  Song,” 
appears  in  this  issue. 

He  is  survived  by  his  wife,  Frances,  two 
daughters  and  three  grandchildren. 
Funeral  services  were  held  Wednesday  in 
his  apartment  for  the  immediate  family. 
He  willed  his  body  to  the  Medical  Re- 
search Center  of  the  University  of  Cali- 
fornia at  Los  Angeles. 


U-I  Votes  Quarterly  Dividend 
NEW  YORK — The  board  of  directors  of 
Universal  Pictures  Co.  has  declared  a 
quarterly  dividend  of  $1.06^4  per  share  on 
the  four  and  one-quarter  cumulative  pre- 
ferred stock,  payable  Dec.  1,  1961  to  stock- 
holders of  record  November  15. 


Loew's  Theatres'  Net 
About  Equal  to  1960 

NEW  YORK — A net  profit  of  $2,728,142 
was  reported  by  Loew’s  Theatres  for  the 
fiscal  year  ended  August  31,  equal  to  $1.02 
per  share  on  2,670,389  shares  outstanding. 
The  net  profit  for  the  preceding  year  was 
$2,771,625,  or  $1.04  per  share. 

Laurence  A.  Tisch,  chairman  of  the 
board,  in  his  annual  report  to  stockholders 
said  that  revenues  from  the  Summit  Hotel, 
Loew’s  first  hotel  project,  were  beyond  ex- 
pectations and  that  earnings  for  the  fiscal 
year  would  have  been  considerably  higher 
if  the  company  had  not  paid  preliminary 
promotion  and  personnel  costs  for  the 
Summit  and  future  hotels  out  of  current 
income. 

Friendly  Relations  Offset 
Arbitration  Need:  London 

NEW  YORK — The  need  for  an  industry 
arbitration  system  has  passed  because  of  a 
closer  liaison  between  exhibitor  and  dis- 
tributor, in  the  opinion  of  Milton  London, 
executive  secretary  of  Allied  States  Ass’n. 

Discussing  the  once  vital  issue  of  arbi- 
tration, London  said  that  at  the  time 
efforts  were  being  made  to  establish  a sys- 
tem a few  years  ago,  the  two  segments  of 
the  business  “were  hardly  speaking  to  each 
other.”  Some  method  of  arbitration  ap- 
peared necessary  in  order  to  resolve  cer- 
tain problems. 

The  entire  complexion  has  changed,  he 
said.  Exhibitor  association  leaders  and 
others  now  discuss  their  problems  with 
homeoffice  executives  and  lay  their  cards 
on  the  table.  Issues  are  discussed  in  a 
businesslike  manner  and,  in  most  cases,  a 
degree  of  mutual  satisfaction  is  attained, 
he  said. 

London  said  it  did  not  appear  likely  that 
a move  will  be  made  to  set  up  an  arbitra- 
tion as  long  as  the  friendly  relationships 
between  exhibitor  and  distributor  con- 
tinued. 

Kansas  Censorship  Board 
Approves  Two  Women' 

KANSAS  CITY,  KAS.  — 'The  Kansas 
State  Board  of  Motion  Picture  Review 
Wednesday  (8)  authorized  distribution  and 
exhibition  in  the  state  of  the  controversial 
motion  picture,  “Two  Women,”  released  by 
Embassy  Pictures. 

The  board  certified  the  film  after  re- 
ceiving a directive  from  the  Kansas  at- 
torney general.  Earlier  the  film  had  been 
disapproved  on  the  basis  of  obscenity. 

A suit  filed  on  the  docket  of  a Wyandotte 
County  district  court  to  compel  the  board 
to  issue  a certificate  will  be  withdrawn. 
The  suit  was  filed  last  month  by  Harold  H. 
Harding  and  Charles  Lowder,  attorneys  for 
Embassy  Pictures. 


Seven  Arts  to  Produce 

NEW  YORK — Seven  Arts  Productions 
will  film  “Moment  of  Happiness,”  an 
original  story  by  Anatole  de  Grunewald,  in 
Sicily  in  1962.  Nancy  Kwan,  currently 
starred  in  “Flower  Drum  Song,”  will  be 
starred  in  the  film,  which  will  be  pro- 
duced by  Pierre  Rouve  as  a Seven  Arts-de 
Grunewald  co-production  deal.  The  pic- 
ture will  go  into  production  January  7. 


Ivan  Spear 


6 


BOXOFFICE  ::  November  13,  1961 


Congressional  Hearing 
Dec.  1 on  'Runaways' 

HOLLYWOOD — A Congressional  hear- 
ing on  “runaway”  foreign  production  will 
be  held  in  Washington  December  1 by 
American  film  producers,  according  to  an 
announcement  from  the  office  of  Congress- 
man John  H.  Dent,  chairman  of  the  House 
subcommittee  on  the  impact  of  imports 
and  exports  on  American  employment. 

Notice  of  the  scheduled  hearings  was  re- 
ceived here  by  H.  O’Neil  Shanks,  secretary 
of  the  Hollywood  AFL  Film  Council  and 
chairman  of  its  runaway  film  committee, 
who  disclosed  that  California  Govemor 
Edmund  G.  Brown  had  made  a personal 
appeal  to  Dent  to  hold  the  public  probe. 
There  will  be  two  witnesses  representing 
the  film  council,  two  representing  the 
Sci-een  Actoi-s  Guild  and  two  for  the 
American  Federation  of  Musicians,  O’Neil 
infonned. 

Upon  learning  that  the  hearing  had  been 
set.  Governor  Brown  said:  “I  am  delighted 
to  have  been  able  to  help  the  technicians 
and  artists  of  the  motion  picture  industry 
get  a Congressional  hearing  on  the  foreign 
production  problem.  There  is  no  easy  solu- 
tion for  this  knotty  issue,  but  certainly  an 
open  Congressional  hearing  should  help 
the  situation.” 

Shanks,  union  spokesman,  has  said  that 
“startling  figures”  about  nmaways  will  be 
submitted  to  the  subcommittee.  He  has 
declared  in  the  past  that  19  per  cent  of  the 
pictures  exhibited  in  the  U.S.  theatres  in 
1946  were  made  in  foreign  countries  while 
last  year  “more  than  60  per  cent  were 
made  abroad.” 

Screen  Actors  Guild  executive  secretary 
John  Dales  has  stated  that  in  the  last  ten 
years  1,280  films  were  made  overseas  at  a 
cost  of  between  $25,000,000  and  $30,000,000. 


Todd-AO  Equipment  Is  Now 
In  300  Europe  Theatres 

NEW  YORK — Todd-AO  equipment  has 
now  been  installed  in  more  than  300  the- 
atres in  Europe,  North  Africa  and  the 
Middle  East,  according  to  Albert  Leonard, 
vice-president  in  charge  of  distribution  for 
Magna  Pictures  Corp.,  who  recently  re- 
turned from  a business  trip  throughout 
Europe  and  the  Near  East. 

In  Paris,  alone,  there  are  now  15  the- 
atres equipped  for  Todd-AO  presentations 
while  Todd-AO  equipment  has  also  been 
installed  in  Baghdad,  Kuwait,  Rejkyavik, 
Helsinki,  Malta,  Casablanca  and  on  the 
luxury  liner,  S.  S.  France,  according  to 
Leonard. 


Electrovision  Reports  Net 
Of  $134,870  for  Year 

LOS  ANGELES— A net  profit  of  $134,870, 
equal  to  five  cents  per  share  on  2,732,812 
shares  outstanding,  was  announced  by 
Electrovision  Corp.  for  the  year  ended  May 
31,  1961.  The  figure  compared  with  a loss 
of  $79,032,  or  three  cents  per  share  on 
2,502,569  shares  outstanding  for  the  pre- 
vious year. 

President  Martin  Stone  reported  that  the 
increase  was  accomplished  despite  a sales 
decline  from  $3,162,487  in  1960  to  $2,476,- 
735  for  the  current  year  due  to  disposal  of 
some  film  houses  operated  by  the  company. 


jUfllse* 


Afir 


ctures 


one  - 

ytotion 


...producer  HAL  WALLIS,  who 
has  brought  you  a score  of  critical  and 
boxoffice  successes  like  “Come  Back, 
Littie  Sheba”  and  “The  Rose  Tattoo.” 


HAL  WALLIS’  SUMMER  AND  SMOKE  • A PARAMOUNT  RELEASE 


BOXOFFICE  ::  November  13,  1961 


7 


Sutton  Will 
18-24  Films 

HOLLYWOOD— Sutton  Pictures  Corp., 
a subsidiary  of  Pathe-America,  will  dis- 
tribute 18-24  features  annually,  it  was  an- 
nounced this  week  by  Budd  Rogers,  presi- 
dent. 

Rogers  listed  nine  pictures  being  readied 
for  release,  in  addition  to  three  previously 
announced.  These  are:  “The  Unstoppable 
Man,”  starring  Cameron  Mitchell;  “Fear 
No  More,”  starring  Jacques  Bergerac  and 
Mala  Powers,  and  “Forces  of  Impulse,” 
starring  Tony  Anthony  with  J.  Carrol 
Naish,  Robert  Alda,  Jeff  Donnell,  Lionel 
Hampton,  Brud  Talbot  and  Teri  Hope. 

FORTHCOMING  FEATURES 

Others  announced  by  Rogers  include: 

“Beyond  All  Limits,”  in  Eastman  Color, 
starring  Jack  Balance,  Maria  Felix  and 
Pedro  Armendariz,  adapted  from  Vincente 
Blasco  Ibanez’  novel. 

“Gina,”  in  Eastman  Color,  starring  Si- 
mone Signoret. 

“Never  Take  Candy  From  a Stranger,” 
with  Felix  Aylmer,  Gwen  Watford,  Pat- 
rick Allen,  Jean  Carter  and  Frances  Green. 

“Paradise  Alley,”  with  Carol  Morris 
(Miss  Universe),  Marie  Windsor,  Corinne 
Griffith,  Billy  Gilbert  and  Hugo  Haas. 

“Run  Across  the  River,”  with  Joan  Ca- 
listri,  William  Lazarus,  Shirley  Grayson 
and  George  Cathery. 

“Five  Minutes  to  Live,”  with  Johnny 
Cash,  Cay  Forester,  Donald  Woods  and 
Pamela  Mason. 

“Night  of  Evil,”  with  Lisa  Gaye  and  Bill 
Campbell. 

“Wild  Harvest,”  with  Dolores  Faith,  Dean 
Fredericks  and  Kathleen  Freeman,  pro- 
duced by  Aubrey  Schenck  and  directed  by 
Jerry  Baerwitz. 

“Out  of  tne  Tiger’s  Mouth,”  with  Loretta 
Hwong  and  David  Fang,  filmed  entirely  in 
Hong  Kong  by  producer  Wesley  Ruggles 
jr.,  and  director  Tim  Whelan  jr. 

“No  picture  can  walk  into  public  ac- 
ceptance on  rubber  heels,”  Rogers  said. 
“Sutton  is  constantly  aware  of  this  and 
places  a high  value  on  proper  advertising 
and  exploitation.  We  are  upping  normal 
advertising  expenditures  and  directing 
them  into  two  channels.  One  is  the  trades 
to  let  exhibitors  know  about  coming  prod- 
uct. The  other  is  point  of  sale  advertising. 

“The  ‘star  system’  as  we  know  it  is 
about  finished,”  Rogers  declared.  “We  are 
at  the  end  of  an  era.  A new  phase  of  mo- 
tion picture  entertainment  is  starting — 
pictures  important  in  themselves,  without 
stars.” 

CONTRACT  STARS  DWINDLE 

He  said  that  despite  protestations  to 
the  contrary,  studios  today  are  not  build- 
ing contract  stars  in  the  same  degree  as 
they  did  in  the  past.  “I  can  name  more 
than  a dozen  stars  who  have  passed  away 
in  the  past  few  years.  The  supply  is  dwin- 
dling and  is  not  being  replenished. 

“The  answer  to  the  star  system  is  ob- 
viously to  provide  pictures  that  in  them- 
selves are  important  and  entertaining,  pic- 
tures which  are  presold  to  the  public  and 
will  create  satisfied  customers,”  Rogers 
pointed  out. 


Distribute 

Annually 

Pathe-America  Acquires 
2 Major  British  Films 

NEW  YORK — Pathe-America,  new  dis- 
tributing organization,  has  acquired  two 


Budd  Rogers  (left)  is  shown  discuss- 
ing the  deal  through  which  Pathe- 
America  will  distribute  two  important 
British  films.  At  the  right  is  Gordon 
K.  Greenfield,  America  Corp.  president. 

major  British  pictures,  “Whistle  Down  the 
Wind”  and  “Victim,”  for  distribution  in 
the  U.  S.,  according  to  Budd  Rogers,  presi- 
dent. Pathe-America’s  first  picture  was 
“The  Deadly  Companions.” 

The  two  pictures  were  produced  under 
the  auspices  of  the  Allied  Film  Makers  of 
London  and  will  be  released  here  in  the 
spring  of  1962,  following  pre-release  show- 
case engagements  in  Los  Angeles  in  De- 
cember to  qualify  for  Academy  Award 
consideration,  Rogers  said. 

“Whistle  Down  the  Wind”  stars  Hayley 
Mills  and  Dirk  Bogarde  with  Alan  Bates 
and  Bernard  Lee.  It  is  a Richard  Atten- 
borough-Bryan  Forbes  production  directed 
by  Forbes  and  is  based  on  a novel  by  Mary 
Hayley  Bell,  mother  of  Miss  Mills. 

“Victim,”  a Michael  Relph  and  Basil 
Dearden  production  directed  by  Dearden, 
stars  Dirk  Bogarde  with  Sylvia  Syms,  Den- 
nis Price  and  Donald  Churchill.  Previous 
British  pictures  produced  by  these  two 
units  of  Allied  Film  Makers  were  “Sap- 
phire,” “The  League  of  Gentlemen”  and 
“The  Angry  Silence.” 

“Whistle  Down  the  Wind”  and  “Victim” 
are  forerunners  of  the  type  of  future  co- 
production by  Pathe-America  and  Allied 
Film  Makers,  to  be  made  in  both  England 
and  the  U.  S.,  Rogers  said. 

Pathe-America  Distributing  Co.  has  re- 
tained Blank-Rand  Associates  to  handle 
the  national  promotion  of  “Whistle  Down 
the  Wind”  and  “Victim”  and  develop  point- 
of-playdate  publicity  on  the  two  films,  ac- 
cording to  Rogers. 

Referring  to  the  proposed  merger  with 
Republic  Pictures,  which  has  been  ap- 
proved by  stockholders  of  both  America 
Corp.  and  Republic,  Gordon  K.  Greenfield, 
president  of  America  Corp.,  pointed  out 
that  his  company  had  acquired  the  con- 
trolling stock  interest  in  Republic  from 
Victor  M.  Carter. 


Allied  Expects  Big  Turnout 
At  Its  Miami  Convention 

NEW  YORK— Leaders  of  Allied  States 
Ass’n  expect  a record  turnout  at  the  or- 
ganization’s convention  in  Miami  Beach 
next  month,  according  to  Milton  London, 
executive  secretary.  London,  who  was  in 
New  York  to  attend  the  annual  meeting  of 
the  Council  of  Motion  Picture  Organiza- 
tions, told  Boxoffice  that  Allied  members 
who  had  not  attended  a convention  in  a 
decade  had  signified  their  intentions  to 
register  for  the  conclave  at  the  Eden  Roc 
Hotel. 

The  convention  period  has  been  extended 
one  day,  London  said.  Originally  scheduled 
for  December  4 to  7,  the  sessions  will  con- 
tinue through  December  8 because  of  addi- 
tional business. 

The  agenda  now  is  being  completed  and 
will  be  ready  for  announcement  shortly, 
London  said. 

From  present  indications,  the  attendance 
will  far  exceed  expectations,  according  to 
London.  This  feeling  of  optimism  is  based 
on  the  apparent  revitalization  of  Allied  and 
the  determination  of  its  members  to 
strengthen  the  association  and  restore  it  to 
its  previous  position. 


Denver  Post  Will  Publish 
'Holiday  Movie  Preview' 

DENVER — A special  section  of  the  Den- 
ver Post  will  be  published  this  month  en- 
titled “Holiday  Movie  Preview”  as  a 12- 
page  color  rotogravure  job  showing  scenes 
from  29  forthcoming  pictures.  National 
Theatres  will  order  600,000  copies  to  dis- 
tribute to  its  patrons  in  the  Los  Angeles 
area  alone.  Last  summer  the  Post  published 
a rotogravure  section  entitled  “Summer 
Movie  Preview,”  which  many  theatres 
bought  and  gave  to  their  patrons. 

The  holiday  issue  will  cover  the  follow- 
ing pictures: 

Allied  Artists — ^El  Cid,  Hitler  and  George  Raft 
Story. 

American  International — Journey  to  the  Seventh 
Planet. 

Buena  Vista — Babes  in  Toyland  and  Moon  Pilot. 

Columbia — Mysterious  Island  and  Sail  a Crooked 
Ship. 

MGM — ^King  of  Kings  and  Four  Horsemen  of  the 
Apocalypse. 

Paramount — Summer  and  Smoke,  Blue  Hawaii  and 
Errand  Boy. 

20th  Century-Fox — Comancheros  and  Second  Time 
Around. 

United  Artists — West  Side  Story,  Pocketful  of 
Miracles,  X-15,  Judgment  at  Nuremberg,  The  Chil- 
dren's Hour,  One,  Two,  Three  and  Something  Wild. 

Universal-International — ^Flower  Drum  Song,  Lover 
Come  Back  and  The  Outsider. 

Warner  Bros. — A Majority  of  One,  Susan  Slade, 
Roman  Spring  of  Mrs.  Stone  and  Merrill's  Marauders. 


World  Press  Contingent 
To  'Judgment'  Debut 

NEW  YORK — Stanley  Kramer  will  take 
a large  contingent  of  press  representatives 
to  the  world  premiere  of  his  “Judgment  at 
Nuremberg”  at  the  Kongress  Halle  in  Ber- 
lin on  December  14.  Acceptances  to  his  in- 
vitation have  been  received  from  155  news 
media  representatives  consisting  of  by- 
liners, magazine  writers,  columnists,  wire 
service  correspondents,  tradepress  editors 
and  radio  and  television  commentators. 

Seventeen  countries  will  be  represented 
by  the  newsmen;  namely,  the  United 
States,  Argentina,  Austria,  Belgium,  Chile, 
Denmark,  France,  Great  Britain,  Egypt, 
Italy,  Japan,  Lebanon,  Mexico,  Norway, 
Spain,  Sweden  and  Venezuela. 


8 


BOXOFFICE  ::  November  13,  1961 


The  Wall  Street  Journal  Reports 

Young  stein  Still  Seeking 
Allied  Artists  Control 


Herbert  Golden  Quits  UA 
For  New  Financial  Firm 

NEW  YORK — Herbert  L.  Golden,  vice- 
president  in  charge  of  operations  and  a di- 
rector of  United 
Artists  Corp.,  is  re- 
signing the  vice- 
presidency  to  become 
president  of  Lexing- 
t 0 n International, 
Inc.,  a new  firm  to 
provide  venture  capi- 
tal and  financial  and 
management  counsel. 

Associated  with 
Golden  in  the  new 
firm  are  Milton  S. 
Gordon,  president  of 
M.  A.  Gordon  & Co., 
which  makes  investments  for  its  own  ac- 
count and  provides  financial  counsel,  who 
will  serve  as  director  of  Lexington  Inter- 
national, and  William  C.  MacMillen  jr., 
until  recently  president  of  Colonial  Trust 
Co.,  who  will  be  chairman  of  the  board. 

The  activities  of  Lexington  will  en- 
compass all  types  of  industry,  investment 
consultant  work  in  the  film  and  television 
fields.  In  addition  to  providing  a source  of 
venture  capital  for  new  and  established 
businesses  here  and  abroad,  Lexington  In- 
ternational will  provide  financial  services 
to  management  in  the  areas  of  loan  and 
equity  financing,  mergers,  acquisitions,  un- 
derwriting and  private  placements. 

Golden  will  continue  to  serve  as  a di- 
rector of  United  Artists,  with  which  he  has 
been  associated  for  the  past  fom’  years. 
Prior  to  that,  he  was  a vice-president  of 
Bankers  Trust  Co. 

Gordon  was  the  founder  and  president 
of  Television  Programs  of  America,  which 
he  sold  three  years  ago  to  Independent 
Television  Corp.  MacMillen  had  been  as- 
sociated with  the  late  Robert  R.  Young 
and  was  president  of  the  Federation  of 
Railway  Progress,  director  of  the  Missouri 
Pacific  Railroad,  chairman  of  Virginia 
Metal  Pi-oducts,  president  of  Chesapeake 
Industries  and  Eagle  Lion  Films  and  chair- 
man of  Pathe  Laboratories,  Inc.,  of  which 
he  is  still  a director. 

Edward  Emanuel  to  Visit 
Variety  Clubs  in  Europe 

MIAMI — Edward  Emanuel,  chief  barker 
of  Variety  Clubs  International,  is  scheduled 
to  sail  for  Europe  on  the  Queen  Elizabeth, 
leaving  New  York  City  on  November  16. 
Mrs.  Emanuel  will  accompany  him  on  the 
voyage. 

Emanuel  will  stop  in  London,  where  he 
will  meet  with  James  Carreras,  second  in- 
ternational barker,  and  attend  a meeting  of 
the  London  Tent.  He  will  go  to  Dublin  to 
meet  with  Jack  Cruise,  chief  barker  of  the 
Dublin  Tent,  and  discuss  plans  for  the 
international  convention  to  be  held  in 
Dublin  May  15-19.  The  Emanuels  also  will 
tour  Copenhagen,  Stockholm,  Paris  and 
other  cities  before  returning  to  the  U.S.  in 
mid-December. 


Nehru  at  MPAA  Dinner 

HOLLYWOOD — Prime  Minister  Nehru 
of  India  was  guest  at  a dinner  hosted  by 
Eric  Johnston,  president  of  the  Motion 
Picture  Ass’n  of  America,  at  the  Beverly 
Hilton  Hotel.  About  150  top  stars  and  ex- 
ecutives were  invited  to  attend  the  black- 
tie  event. 


A 'Credo'  For  Exhibitors 
Offered  by  Fabian 

NEW  YORK — An  “exhibitor’s  credo” 
was  expressed  by  S.  H.  Fabian,  presi- 
dent of  Stanley  Warner  Corp.,  in  a 
letter  to  R.  H.  Anderson,  president  of 
the  Hollywood  Chamber  of  Commerce, 
upon  receiving  a citation  from  the 
Chamber  of  Commerce  for  his  “dis- 
tinguished leadership”  and  “his  faith 
in  Hollywood  and  the  cinema.”  The 
citation  was  made  at  the  reopening 
of  the  Stanley  Warner  Theatre  in 
Hollywood  and  was  presented  in  ab- 
sentia. 

Fabian’s  credo  read: 

“We  have  unbounded  confidence  in 
the  future  of  the  motion  picture  in- 
dustry. Nothing  has  appeared  upon  the 
technological  or  artistic  horizon  to  sug- 
gest that  the  motion  picture  theatre 
has  lost  its  primacy.  It  is  still  the  in- 
dispensable setting  for  the  finest 
presentation  of  motion  pictm-es. 

“The  theatre  communicates  an  am’a 
which  is  not  present  in  any  non- 
theatrical place  of  entertainment. 
There  is  a magic  in  sitting  in  a the- 
atre seat  which  is  the  exclusive  power 
of  theatre  architecture,  decor  and  the 
proscenium  arch.  These  elements  em- 
body the  glamour  which  persuades 
millions  around  the  world  to  go  out  to 
a movie. 

“And  as  long  as  this  allure  pervades 
the  theatre,  it  will  remain  the  supreme 
edifice  of  entertainment.” 


Decca  9-Month  Earnings 
Down  from  1960  Figure 

NEW  YORK — Consolidated  net  earnings 
of  Decca  Records,  Inc.,  including  results  of 
operations  of  its  subsidiary.  Universal  Pic- 
tures, amounted  to  $1,875,000  for  the  nine 
months  ended  Sept.  30,  1961,  compared  to 
earnings  of  $4,159,772  for  the  correspond- 
ing period  of  1960. 

The  1961  figure  is  equal  to  $1.46  per 
share  on  the  1,285,701  capital  shares  out- 
standing, compared  with  $3.24  per  share 
on  1,285,701  capital  shares  in  the  hands  of 
the  public  last  year. 

Presley's  UA  Picture 
Is  Retitled  Again 

NEW  YORK — Elvis  Presley’s  picture  for 
the  Mirisch  Co.  and  United  Artists  release, 
has  undergone  still  another  change  of 
title  to  “Follow  That  Dream.”  Based  on 
Richard  Powell’s  novel,  “Pioneer,  Go 
Home,”  the  picture  went  into  production 
under  that  title  and,  in  United  Artists’  re- 
cent thi'ee-year  product  announcement, 
it  was  titled  “Here  Come  the  Kwimpers.” 


NEW  YORK — The  Wall  Street  Jouimal, 
Wednesday  (8),  quoted  Max  E.  Youngstein 
as  saying  a group  he  heads  is  negotiating 
to  acquire  control  of  Allied  Artists  Pic- 
tures Corp.  This  report  was  current  in  the 
trade  several  weeks  ago,  and,  as  it  was 
then,  is  still  being  denied  by  executives 
of  the  production-distribution  company. 
Youngstein,  a vice-president  of  United 
Artists,  is  resigning  the  UA  position  Jan- 
uary 1. 

Youngstein  said  talks  with  UA  officials 
were  under  way.  Members  of  his  group, 
whom  he  declined  to  identify,  have  made 
an  offer  of  $8  a share  for  an  undisclosed 
number  of  shares  held  by  certain  execu- 
tives of  the  Allied  Artists  management.  As 
of  July  1,  1960,  the  company  had  911,278 
shares  outstanding. 

The  United  Artists  executive  was  quoted 
as  saying  he  could  not  predict  if  the  ne- 
gotiations would  be  concluded  successfully, 
but  he  is  having  an  analysis  made  of  the 
company’s  assets  and  the  condition  of  the 
company. 

In  Los  Angeles,  however,  George  D.  Bur- 
rows, executive  vice-president  of  Allied 
Artists,  said  Youngstein  had  made  no  of- 
fer to  Allied  Artists  or  to  its  principal 
shareholders.  He  said  he  had  met  once 
with  Youngstein,  in  New  York,  about  two 
weeks  ago,  at  which  the  UA  executive  ex- 
pressed “some  interest”  in  acquiring  con- 
trol of  the  company,  but  that  no  dollar 
figure  was  mentioned  and  no  offer  was 
made.  Burrows  also  was  quoted  as  saying 
neither  he  nor  Steve  Broidy,  AA  president, 
“nor  any  other  top  executives  of  Allied 
Artists,  to  the  best  of  my  knowledge,”  has 
talked  with  Youngstein  since  that  meeting. 


Seven  Paramount  Films 
On  Production  Slate 

HOLLYWOOD  — Paramount  has  an- 
nounced seven  pictures  on  the  slate  which 
are  either  currently  shooting  or  on  the  im- 
mediate filming  schedule  to  assm’e  a con- 
tinuous flow  of  production  activity  through 
the  Thanksgiving  and  Christmas  holidays. 

Kickoff  of  production  activity  was 
marked  by  the  return  of  Melville  Shavel- 
son’s  “The  Pigeon  That  Took  Rome”  com- 
pany from  exterior  shooting  in  Italy  and 
resumption  of  filming  on  the  sound  stages. 
Green  light  also  will  be  given  Hal  Wallis’ 
“A  Girl  Named  Tamiko,”  followed  by  Jerry 
Lewis’  “It’s  Only  Money.”  Currently  before 
the  cameras  is  John  Ford’s  “The  Man  Who 
Shot  Liberty  "Valance.” 

In  January,  Paramount  has  slated  the 
Jack  Rose  film  comedy,  “Who’s  Got  the 
Action”;  “My  Six  Loves,”  to  be  produced 
by  Gant  Gaither,  and  the  Perlberg-Seaton 
di'ama,  “The  Hook.” 


Assistant  to  Siegel 

HOLLYWOOD — D.  A.  Doran  has  joined 
the  MGM  studio  executive  staff  as  assist- 
ant to  studio  head  Sol  C.  Siegel. 


Herbert  L.  Golden 


BOXOFFICE  ::  November  13,  1961 


9 


'Wouldn't  It  Be  Nice  If  Theatres  . . / 
Critic  Offers  a Few  Suggestions 


CHICAGO — It  grows  tiresome  making 
the  same  old  complaints  about  the  movie 
business — and  just  to  prove  that  we  can 
think  constructively,  we  have  a few  sug- 
gestions to  make,  writes  Eleanor  Keen  in 
the  Chicago  Sun-Times. 

We  know  it’s  only  wishful  thinking,  and 
we  don’t  pretend  that  we  are  trying  to  be 
completely  practical,  but  wouldn’t  it  be 
nice  if: 

Every  theatre  in  town  started  its  top 
feature  promptly  at  8 p.m.?  This  would 
involve  some  juggling  of  schedules,  but  it 
really  wouldn’t  be  difficult  to  arrange.  As 
a matter  of  fact,  the  Loop  theatres,  with 
their  single  features,  already  approximate 
the  hour,  and  we  note  that  a few  neigh- 
borhood theatres,  with  double  features, 
also  approximate  it,  showing  the  main  fea- 
ture once  each  evening,  preceded  and  fol- 
lowed by  another  film. 

WOULD  ELIMINATE  VARIANCE 

Still  there  is  enough  variance  so  that, 
without  telephoning  or  checking  the  news- 
papers, it  is  possible  to  miss  the  first  15 
or  20  minutes  of  a film,  or  to  hurry  through 
dinner  and  arrive  15  or  20  minutes  early. 
Wouldn’t  it  be  nice  to  eliminate  the  var- 
iance? 

Wouldn’t  it  be  nice  if  there  were  a chil- 
dren’s theatre  in  the  Loop?  This  would  in- 
volve showing  old  films  as  well  as  new  ones, 
of  course — and  putting  pressure  on  dis- 
tributors to  make  them  available.  But  chil- 
dren get  as  much  pleasure  every  time  they 
see  a picture  (“Can  we  sit  through  it  again, 
mommy?’’),  and  we  don’t  doubt  that  an 
early  Jerry  Lewis  film  would  have  as  much 
appeal  as  his  last. 

Wouldn’t  it  be  nice  if  there  were  a the- 
atre for  comedy  in  the  Loop?  How  would 
you  like,  after  one  of  those  days,  to  stop 
in  and  see  an  old  Danny  Kaye  picture,  or 
the  series  of  W.  C.  Fields’  comedies,  or 
even  the  Robert  Benchley  shorts?  Or 
“Lavender  Hill  Mob?”  TV  has  certainly 
proved  that  no  one  minds  watching  old 
films — and  our  point  is  that  if  you  knew 
you  could  find  a bright  comedy  when  you 
were  in  the  mood  for  it,  you’d  go. 

NEED  MORE  NEW  THEATRES 

If  there  were  more  bright,  new,  gay 
theatres  in  convenient  locations  with  park- 
ing space?  This  is  an  idea  that  is  beginning 
to  be  adopted,  with  the  building  of  the 
theatre  in  Old  Orchard  (whose  customers 
are  delighted) and  a new  one  going  up  in 
Hillside.  But  it  has  taken  the  movie  busi- 
ness a long  time  to  get  around  to  what  the 
department  stores  learned  early. 

If  our  theatres  had  a policy,  besides  one 
of  changing  the  bill  every  week,  or  three 
weeks,  and  showing  what  is  available? 
Even  our  art  theatres  now,  when  product 
is  short,  are  beginning  to  alternate  the 
deliberately  sensational  with  the  adven- 
turous, experimental  and  fresh.  In  a crisis, 
when  no  new  film  is  ready,  wouldn’t  a re- 
turn engagement  of  a superior  film  be  bet- 
ter than  sending  your  customers  home 
annoyed?  Would  you  go  to  see  “La  Strada” 
again?  In  preference  to  “Adam  and  Eve?” 

If  theatres  occasionally  tried  a new  way 
of  presenting  their  films?  There  are  oc- 


casional hopeful  glimmers — for  instance, 
last  year,  the  once-a-week  series  of  opera 
films  presented  at  local  theatres.  The  suc- 
cess of  the  series  surprised  theatremen 
who  were  frankly  dubious  about  the  “ex- 
periment”— and  offhand  we’d  say  that 
(in  addition  to  the  music)  the  fact  that 
customers  knew  what  they  were  getting 
had  something  to  do  with  it. 

Then  there’s  the  New  York  theatre  which 
is  currently  running  the  trilogy  of  fine  In- 
dian films  made  by  Satyajit  Ray  on  one 
program — “Aparajito,”  “Father  Panchali” 
and  “The  World  of  Apu.”  People  who 
haven’t  the  endurance  for  a six-hour  pro- 
gram return  the  next  day  for  the  next  in 
the  series. 

And  there’s  the  success  of  the  Clark 
Theatre’s  annual  film  festival  here  in  Chi- 
cago. It  has  become  a much-anticipated 
event. 

During  the  festival,  a great  many  of  the 
famed  films  of  the  past  return,  and  the 
complete  schedule  of  their  showings  is 
mailed  in  advance  to  customers.  Many  of 
the  films  are  prize-winners,  and  some  are 
not,  but  all  of  them,  from  “Treasure  Is- 
land” to  “Grapes  of  Wrath,”  are  of  special 
interest. 

Wouldn’t  it  be  nice  if  theatre  managers 
welcomed  you,  and  knew  their  customers? 
And  if  theatre  lobbies  were  always  pleasant 
places  to  wait?  (We  like  the  coffee  at  the 
Surf.) 

Well,  as  we  said,  there  are  glimmers  of 
encouragement. 


Fonda  Completes  'Advise'; 
Signs  for  Zanuck  Film 

NEW  YORK — Henry  Fonda  flew  to  Paris 
Tuesday  (7)  after  completing  a starring 
role  in  Otto  Preminger’s  “Advise  and  Con- 
sent” in  Hollywood,  to  join  Darryl  F.  Zan- 
uck’s  “The  Longest  Day,”  for  three  weeks 
shooting  on  location  in  France. 

Because  Fonda,  who  will  play  Brig.  Gen. 
Theodore  Roosevelt  jr.  in  “The  Longest 
Day,”  will  be  unavailable  for  complete 
shooting  in  Europe,  Zanuck  has  arranged 
for  the  interiors  of  the  star’s  sequence  to 
be  shot  in  New  York  for  three  weeks,  while 
he  is  appearing  on  the  Broadway  stage  in 
1962  in  “A  Gift  of  Time.”  This  will  be  the 
only  part  of  “The  Longest  Day”  that  will 
be  shot  on  location  in  France.  On  Novem- 
ber 21,  Fonda  will  return  to  Hollywood  to 
begin  taping  “Henry  Fonda  Presents  the 
Family”  for  NBC-TV  and,  early  in  De- 
cember, he  will  return  to  New  York  to  tape 
the  Leland  Hayward  TV  show,  “The  Good 
Years.”  He  will  begin  rehearsals  for  “A 
Gift  of  Time,”  in  which  Oliva  de  Havilland 
will  co-star,  December  26. 

“Advise  and  Consent”  was  before  the 
cameras  for  a total  of  60  shooting  days  in 
New  York,  Washington,  D.  C.  and  Holly- 
wood, starting  September  5.  Also  starred 
with  Fonda  are  Charles  Laughton,  Don 
Murray,  Walter  Pidgeon,  Peter  Lawford, 
Gene  Tierney,  Franchot  Tone,  Lew  Ayres, 
Burgess  Meredith,  Eddie  Hodges,  Paul  Ford, 
George  Grizzard  and  Inga  Swenson.  Co- 
lumbia will  release  late  in  1961  or  early 
1962. 


NT&T  Names  Chinich 
Chief  Film  Buyer 


LOS  ANGELES — Jesse  Chinich  has  been 
appointed  chief  film  buyer  for  National 
Theatres  & Televi- 
sion’s 219-theatre  cir- 
cuit by  president  Eu- 
gene V.  Klein,  and 
will  assume  his  duties 
as  soon  as  he  has 
concluded  his  affairs 
as  western  division 
sales  manager  for 
Buena  Vista  Distri- 
buting Co. 

From  1946  to  1951 
Chinich  was  associ- 
ated with  Paramount 
Theatres  and  served 
as  booker-buyer  for  Paramount  Theatre 
subsidiaries  in  Salt  Lake  City,  Cincinnati 
and  Phoenix.  Prom  1951  to  1953,  he  was 
district  theatre  supervisor  for  Rugoff  and 
Becker  Theatres  in  New  York. 

In  November  1953,  Chinich  joined  Buena 
Vista  as  its  first  sales  representative  and 
helped  launch  BV  as  a major  film  dis- 
tributor in  its  early  years.  He  was  named 
western  division  sales  manager  in  1956. 

Chinich  will  function  in  NT&T’s  ad- 
ministrative pattern  as  a department  head 
under  the  direction  of  Robert  W.  Selig, 
vice-president  and  general  manager  of 
theatre  operations. 


Jesse  Chinich 


Vanguard  to  Make  Feature 
On  'The  Twist'  for  Col. 

NEW  YORK — Vanguard  Productions  will 
produce  the  first  full-length  feature  to 
introduce  the  newest  dance  sensation, 
“The  Twist,”  for  Columbia  Pictures  release 
under  the  title,  “It’s  Trad,  Dad.”  Dick 
Lester  will  direct  the  film,  to  be  started  in 
England  December  4 and  in  New  York 
January  8. 

Chubby  Checkers,  who  originated  “The 
Twist”  dance;  the  Dukes  of  Dixieland  and 
Del  Shannon  are  among  the  American 
performers  in  the  film  while  Chris  Bar- 
ber, Acker  Bilk,  Kenny  Ball  and  Terry 
Lightfoot  will  be  among  the  British 
performers.  Vanguard’s  most  recent  film, 
“Lad:  a Dog,”  will  be  released  by  Warner 
Bros,  in  December. 


Granahan  Hearings  Set 
On  Imported  Obscenity 

WASHINGTON  — The  Granahan  sub- 
committee will  follow  up  on  imported  ob- 
scene films  with  hearings  set  to  begin  in 
Philadelphia  on  November  13.  First  witness 
will  be  Pennsylvania’s  Supreme  Com’t 
Justice  Michael  Musmano,  who  issued  a 
strong  protest  when  that  court  tossed  out  as 
unconstitutional  the  state’s  film  censor- 
ship-classification  law. 

Hearings  are  to  be  held  in  fom’  major 
ports  of  entry,  and  are  to  be  coupled  with 
conferences  with  postal  and  custom  offi- 
cials on  their  safeguards  against  entry  into 
this  nation  of  obscene  material  from  other- 
countries. 

Philadelphia  hearings  are  definite  for 
November  13-15.  Dates  for  New  York  hear- 
ings are  not  definite,  and  will  depend  on 
duration  of  the  probe  of  port  of  entry 
screening  procedures,  but  are  tentatively 
set  for  December  5,  6. 


10 


BOXOFFICE  ::  November  13,  1961 


Stembler  Reiterates 
His  Goals  for  TOA 


C\ 


ATLANTA — John  H.  Stembler  made  his 
first  appearance  as  president  of  Theatre 
Owners  of  America  at 
a regional  unit  meet- 
ing here  Monday  (6) 
when  he  addressed 
the  Motion  Picture 
Theatre  Owners  and 
Operators  of  Georgia, 
Alabama  Theatres 
Ass’n  and  the  Ten- 
nessee  Theatre 
^ Owners  Ass’n  at  their 

combined  convention 
in  the  Dinkier  Plaza 
Hotel. 

John  H.  Stembler  Stembler’s  address 
was  devoted  largely 
to  the  goals  which  he  hoped  his  administra- 
tion would  achieve  during  his  tenure  and, 
in  effect,  was  an  echo  of  his  pledges  in 
New  Orleans  when  he  was  elected  to  office. 
He  said  he  was  taking  the  presidency  at 
a time  when  TOA  had  the  greatest  stature 
and  strength  it  had  ever  known,  due  in  a 
large  degree  to  the  leadership  of  Albert 
Pickus,  his  predecessor. 

The  new  TOA  president  said  the  product 
shortage  was  the  most  acute  problem  facing 
exhibition  and  that  he  doubted  that  300 
pictures  would  be  released  during  1961-62. 
He  said  the  one  definite  hope  on  the  prod- 
uct was  A.C.E.  Films,  sponsored  by  the 
American  Congress  of  Exhibitors,  and  he 
urged  his  listeners  to  invest  in  it  when  the 
stock  became  available. 

Another  source  of  relief  would  be  the 
availability  of  a few  more  big  pictures  dur- 
ing non-holiday  periods  and  he  said  ways 
must  be  found  to  achieve  it.  Pay  television 
was  discussed  and  attacked  by  Stembler 
who  said  that  legislation  was  the  only  long- 
range  solution. 

He  reiterated  his  pledge  made  in  New 
Orleans  (a)  to  continue  efforts  to  increase 
the  product  supply,  (b)  to  work  for  the  use 
of  discretion  and  good  taste  in  making 
pictures,  (c)  to  pursue  with  vigor  TOA’s 
campaign  against  pay  TV  and  (d)  to  have 
TOA  expand  its  liaison  activities  with  other 
branches  of  the  industry  and  to  continue 
attacking  industry  problems  in  a states- 
manlike and  constructive  manner. 


Astor  Pictures  Acquires 
Alain  Resnais  Picture 

NEW  YORK — Astor  Pictures  has  pur- 
chased the  U.  S.  distribution  rights  to  Alain 
Resnais’  French  film  “Last  Year  at  Marien- 
bad,”  which  won  the  Golden  Lion  of  St. 
Mark  as  “best  picture”  at  the  1961  Venice 
Film  Festival.  Resnais  directed  “Hiroshima, 
Mon  Amour,”  the  French  picture  which 
won  the  New  York  Film  Critics  Award  as 
“best  foreign  pictm'e  of  1960.” 

Delphine  Seyrig,  French  actress  who 
has  played  in  off-Broadwey  plays  in  New 
York,  and  Giorgio  Albertazzi  and  Sacha 
Pitoeff,  have  the  leading  roles  in  “Last 
Year  at  Marienbad,”  which  is  the  fourth 
major  foreign  film  to  be  acquired  by  Astor 
Pictures  within  the  last  year. 

L.  Douglas  Netter  jr.,  president  of  Astor 
Pictures  Int’l,  negotiated  on  behalf  of 
Astor  with  Raymond  Froment,  president  of 
Terrafilm,  Paris,  who  co-produced  with 
Pierre  Courau  of  Precital. 


. . . the  inspired  casting  of 
GERALDINE  PAGE  as  luminous^  disturbed 


Alma,  the  minister’s  daughter  with  an  urge 
to  love  that  is  ready  to  explode. 


HAL  WALLIS’  SUMMER  AND  SMOKE  • A PARAMOUNT  RELEASE 


BOXOFFICE  November  13,  1961 


11 


^efiont 


Texas  Businessmen  Form 
Independent  Company 

Latest  to  join  the  ever  growing  list  of 
independent  filmmaking  outfits  is  West- 
hall,  Inc.,  set  up  by  Texas  businessmen 
James  West  and  Judge  Robert  Hall  to 
make  a series  of  films  with  veteran  pro- 
ducer Russell  Hayden.  Here  from  the  Lone 
Star  state  for  meetings  with  Hayden  and 
to  acquire  properties  for  their  company. 
West  and  Hall  revealed  their  organization 
will  have  offices  in  Dallas  and  in  Holly- 
wood at  KTTV  Studios. 

The  group  is  currently  completing  ne- 
gotiations for  the  release  of  two  recently 
completed  features,  “Beards  and  Bikinis,” 
Eastman  Color  featm-e  made  by  Trans- 
oceanic Films,  and  “Eye  of  the  Needle,” 
produced  by  Fred  Gadette  Productions.  The 
company  would  codistribute  “Beards”  with 
Parade  Releasing  Organization. 

Also  on  the  docket  for  Westhall  is  an 
upcoming  Technicolor  feature  to  star  Jay 
North,  Dennis  the  Menace  star,  in 
“Son  of  the  Beachcomber,”  which  is 
planned  for  South  Seas  lensing  at  Bora 
Bora  near  Tahiti  next  spring. 

Hayden,  who  will  produce  all  films  for 
Westhall,  will  serve  as  executive  vice- 
president,  with  Hall  as  president  and  West 
as  secretary-treasurer. 

Michael  Gordon  Buys  Rights 
To  'Smile  of  a Woman' 

Director  Michael  Gordon,  currently 
helming  “Boys’  Night  Out”  for  MGM,  has 
acquired  picture  rights  to  “Smile  of  a 
Woman,”  and  has  formed  Weston  Produc- 
tions to  make  the  feature  independently. 
Phil  Waxman  will  produce  jointly  with 
Columbia,  with  whom  Gordon  has  a pact 
for  four  pictures. 

Gordon’s  initial  film  under  his  Colum- 
bia pact  will  be  “Try,  Try  Again,”  slated 
to  roll  in  1962  but  not  under  the  Weston 
banner. 

“Rat  Breed,”  a screenplay  by  Richard 
Christian  and  William  Colligan,  has  been 
purchased  by  Dwight  Brooks  Productions 
for  independent  film  production.  Harold 
Daniels  has  been  set  to  direct  on  a $100,000 
budget.  Christian  will  coproduce  with 
Brooks. 

Michael  Dante  Is  Assigned 
Role  in  'Kid  Galahad' 

Here  and  there  in  Hollywood:  Michael 
Dante,  who  made  his  film  bow  in  “Some- 
body Up  There  Likes  Me,”  returns  to  the 
ring  in  “Kid  Galahad,”  Elvis  Presley 
starrer.  Dante  will  portray  Presley’s  first 
opponent  who  ultimately  becomes  his 
closest  friend  . . . David  Frankham,  cur- 
rently starring  in  AIP’s  “Master  of  the 
World,”  has  been  cast  in  the  company’s 
trilogy  of  Edgar  Allan  Poe  stories,  “Tales 
of  Terror”  . . . Sandra  Gould  gets  the  fea- 
tured comedy  role  in  “Boys’  Night  Out” 
at  MGM  . . . Upon  his  return  from  loca- 
tion in  Germany,  Russ  Tamblyn  will  re- 
prise his  role  as  “tom  thumb” — this  time 
for  a sequence  in  MGM’s-Cinerama  pres- 
entation of  George  Pal’s  “Wonderful  World 


of  the  Brothers  Grimm”  . . . Israeli  star 
Haya  Harareet  has  been  set  for  the  role 
of  Mado  in  Columbia’s  “The  Interns,” 
marking  her  first  film  since  her  debut  in 
MGM’s  “Ben-Hur”  . . . Diane  McBain,  who 
essayed  the  title  role  in  Warner  Bros.’ 
“Claudelle  Inglish,”  will  star  in  “Black 
Gold”  for  the  studio. 

Array  of  TV  Thespians  Cast 
In  Warner  Bros.  Comedy 

An  unusual  casting  announcement  comes 
from  Warner  Bros.,  which  plans  to  put 
its  more  than  a score  of  TV  thespians  in 
one  motion  picture,  a comedy  to  be  tagged 
“Ain’t  We  Got  Fun.” 

According  to  present  blueprints,  the  fea- 
ture will  be  set  in  the  1920s  and  will  have 
most  of  the  following  Warner  video  con- 
tract list  included  in  the  yarn:  Efrem 
Zimbalist  jr..  Jack  Kelly,  Andrew  Duggan, 
Peggie  Castle,  Troy  Donahue,  Diane  Mc- 
Bain, Connie  Stevens,  Roger  Smith,  Dor- 
othy Provine,  Anthony  Eisley,  John  Rus- 
sell, Peter  Brown,  Edd  Byrnes,  Clint  Wal- 
ker, Ty  Hardin,  Donald  May. 

'Twist  Around  the  Clock' 

On  Sam  Katzman's  Slate 

First  producer  to  jump  on  the  “Twist” 
bandwagon  is  Sam  Katzman,  who  will  em- 
ploy the  title  of  the  latest  dance  craze  in 
the  first  of  four  films  on  his  Columbia 
pact.  Tagged  “Twist  Around  the  Clock,” 
the  upcoming  feature  will  be  rushed  in 
front  of  the  cameras  this  month  as  a 
low-budget  musical  for  holiday  release. 
James  B.  Gordon  has  been  set  to  write 
the  script. 

In  1957,  Katzman  had  a big  hit  in  “Rock 
Around  the  Clock,”  also  made  for  Colum- 
bia, which  dealt  with  the  then  current 
rock  ’n’  roll  fever. 

Saber  Productions  Sets 
Slate  of  Three  Films 

A slate  of  three  pictures  has  been  set 
for  production  by  Saber  Productions,  in- 
dependent outfit  formed  by  Robert  Barron, 
Paul  Stevenson  and  Jack  Carney  and  head- 
quartered at  Samuel  Goldwyn  Studios. 

The  properties  all  have  two-week  shoot- 
ing schedules  and  include  “The  Louder 
They  Cry,”  and  “The  Mine,”  both  budgeted 
in  the  $75,000-80,000  bracket,  and  “Mo- 
ment of  Crisis,”  to  be  made  for  $100,000. 
Stevenson  will  act  as  executive  producer, 
Carney  will  produce  and  Barron  will  direct. 

'Then  There  Were  There' 

For  Release  by  Parade 

Distribution  rights  to  “Then  There  Were 
Three,”  produced  by  and  starring  Alex 
Nichol,  have  been  secured  by  Parade  Re- 
leasing Organization.  “Three”  is  the  story 
of  a lost  GI  patrol  infiltrated  by  an  un- 
known Nazi  spy. 

Riley  Jackson,  Parade  president,  has  set 
a November  release  date  for  “Three”  as 
the  companion  feature  of  Parade’s  Techni- 
color war  film,  “I  Bombed  Pearl  Harbor.” 


Stevens'  'Greatest' 
Set  for  UA  Release 


George  Stevens 


NEW  YORK  — George  Stevens’  “The 
Greatest  Story  Ever  Told”  will  be  released 
through  United 
Artists,  according  to 
Stevens  and  Arthur 
B.  Krim,  president, 
and  Robert  S.  Ben- 
jamin, chairman  of 
the  board  of  UA.  The 
picture  originally  had 
been  scheduled  to  be 
made  on  the  20th 
Century -Fox  lot  and 
released  by  that  com- 
pany. 

Stevens  will  put 
the  picture  before  the 
camera  early  in  1962  with  most  of  the 
original  stars  who  were  signed  to  appear  in 
the  20th-Fox  release.  Among  them  are 
Max  von  Sydow,  Swedish  star  of  Ingmar 
Bergman’s  films,  who  will  portray  Jesus; 
John  Wayne,  who  will  appear  as  the 
Roman,  and  Sydney  Poitier,  who  will  play 
Simon  the  Cyrene.  It  is  expected  that  Sir 
Alec  Guinness  will  portray  King  Herod  and 
his  son,  Herod  Antipas,  as  previously  ar- 
ranged. Not  certain  ai’e  Spencer  Tracy  and 
Elizabeth  Taylor,  who  had  been  cast  in 
the  20th-Fox  picturization. 

The  screenplay  of  “The  Greatest  Story 
Ever  Told”  has  been  completed  by  James 
Lee  Barrett  and  Ivan  Moffat,  in  collabora- 
tion with  Carl  Sandburg  and  Stevens,  who 
will  produce  and  direct. 

Stevens  said:  “I  have  long  looked  for- 
ward to  being  associated  with  United 
Artists  and  I am  delighted  that  our  mutual 
enthusiasm  for  ‘The  Greatest  Story  Ever 
Told’  brings  us  together  at  this  time.  We 
think  it  an  opportunity  to  be  relating  this 
story  at  the  time  of  a great  ideological 
struggle  for  men’s  minds.  The  film’s  theme 
— compassion  and  man’s  humanity  to  man 
— is  desirable  to  men  of  all  faiths.  We  ex- 
pect this  film  to  live  for  many  years.” 

On  behalf  of  UA,  Krim  and  Benjamin 
stated:  “We  are  proud  and  honored  to  be 
associated  with  Mr.  Stevens,  one  of  the 
world’s  most  distinguished  filmmakers.  We 
are  doubly  proud  to  have  been  chosen  to 
distribute  ‘The  Greatest  Story  Ever  Told,’ 
a motion  picture  we  believe  will  reach  new 
heights  of  screen  artistry  and  achieve- 
ment.” 


Bugs  Bunny's  25th  Year 
Celebrated  at  Studio 

HOLLYWOOD — Bugs  Bunny  celebrated 
his  25th  birthday  and  the  occasion  was 
marked  by  a 14-carat  award  by  the 
Thalians  to  Mel  Blanc,  who  has  spoken  on 
behalf  of  Bugs  for  all  those  years. 

At  the  same  time,  Warner  Bros,  enter- 
tained 30  boys  and  girls  from  the  Hatha- 
way Home  for  Children  on  the  studio  lot 
where  they  were  given  a tour  of  the  car- 
toon department  and  viewed  three  Bugs 
Bunny  cartoons. 

The  award  presentation  to  Blanc  was 
made  by  Connie  Stevens.  The  inscription 
reads:  “.  . . in  grateful  appreciation  of 
the  happy  laughter  and  wholesome  enter- 
tainment you  have  brought  to  so  many 
children  of  all  ages  for  the  past  25  years 
as  the  voice  of  Bugs  Bunny  and  his  many 
playmates.” 


12 


BOXOFFICE  ::  November  13,  1961 


imimimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 


Disney's  'Greyfriars  Bobby'  (BV) 

Is  October  Blue  Ribbon  Winner 

By  VELMA  WEST  SYKES 

gPECIALIZING  in  family  pictures  has  won  Walt  Disney  his  fifth  Blue  Ribbon  Award 
in  1961,  with  “Greyfriars  Bobby”  as  the  October  winner.  National  Screen  Council 
members  voted  it  the  Award  for  its  outstanding  qualities  as  well  as  suitability  for 
family  entertainment.  Stories  with  animal  stars  have  won  before,  such  as  “Lassie 
Come  Home,”  “The  Yearling,”  “Old  Yeller”  and  the  like.  The  heart-warming  love  of 
children  for  pets  always  has  appeal  as  does  the  devotion  of  animals  to  their  human 
owners.  The  little  Skye  terrier  named  Tam  O’Shanter  who  plays  the  canine  star  holds 
his  own  with  such  veteran  human  stars  as  Donald  Crisp,  Alex  MacKenzie,  Laurence 
Naismith  and  Kay  Walsh.  The  picture  has  been  playing  first  run  in  key  cities  to  a 
boxoffice  gross  of  134  per  cent. 


Reviewed  in  Boxoffice,  issue  of  August 
28,  it  received  this  comment:  “Walt  Dis- 
ney’s knack  of  selecting  stories  with 
human  interest,  heart-tugs  and  tremen- 
dous family  appeal  is  again  evidenced  in 
this  fine,  live-action  picture  about  a little 
Skye  terrier  who  remains  faithful  to  his 
dead  master  for  14  years  . . . the  millions 
of  dog-lovers  and  the  youngsters  will 
spread  the  word  and  roll  up  strong  grosses 
generally.  Affectionately  directed  by  Don 
Chaffey  from  Robert  Westerby’s  screen- 
play, who  gives  the  picture  a Dickensian 
quality  by  its  reliance  on  expert  char- 
acters and  lovable,  tattered  children — 
and  the  British  have  no  equals  in  these 
two  categories  . . . Canine  Bobby  steals 
most  of  the  honors.” 

NSC  members  commented  on  their  bal- 
lots about  the  qualities  which  won  their 
votes: 

NSC  Ballot  Comments 

“Greyfriars  Bobby”  is  delightful,  re- 
freshing and  a real  pleasure. — Mrs.  Max 
Williams,  Greater  Detroit  MFC  . . . Again 
Walt  Disney  proves  that  one  doesn’t  need 
sex,  violence  and  a questionable  theme  to 
have  really  fine  family  entertainment. — 
Mrs.  Irvin  J.  Haus,  Milwaukee  BFC  Pre- 
view Chairman  . . . The  perfect  family 
film.  Disney  shines  this  year. — Rae  Gilder, 
Miami  Beach  Sun. 

At  least  three  better  general  category 
films  on  the  list  but  “Greyfriars  Bobby” 
tops  them  as  all-the-family  fare. — George 
Bourke,  Miami  Herald  . . . Another  ex- 
ceptionally fine  Disney  picture. — Iris 
Myers,  Walla  Walla  Union-Bulletin  . . . 
Another  Disney  animal  charmer  for  every 
family. — Jay  Monsen,  KSUB,  Cedar  City, 
Utah  . . . For  family  entertainment  this 
cannot  be  topped  or  even  matched. — John 


M.  Gordon,  Springfield  (Mass.)  Union- 
Republican. 

What  a delightful  surprise  to  find  a 
real  family  picture.  Perfect  entertainment 
for  all.  Keep  them  coming,  Mr.  Disney. 
— Alice  G.  Sutcliffe,  Brooklyn  MFC  presi- 
dent ...  I am  glad  we  have  a really  good 
family  film  to  vote  for  this  month.  I did 
not  vote  last  month  as  there  just  was  not 
a family  film  on  the  list. — Myra  B.  Nel- 
son, Fed.  MPC  president.  Upper  Darby, 
Pa. 

I get  tired  voting  for  Walt  Disney,  but 
you  offer  me  no  alternative  on  this  list. — 
Glenn  Himebough,  Canton  Repository 
It’s  pleasant  to  be  able  to  vote  again! — 
John  Beaufort,  Christian  Science  Monitor 
. . . This  is  the  only  one  I’d  suggest  as 
good  for  children.  Dogs  always  steal  the 
show. — Dorothy  Shank,  WJJL,  Niagara 
Falls. 

The  Disney  organization  adds  another 
hit  to  its  roster  of  family  classics.  Gen- 
erations of  youngsters  have  thrilled  to  the 
tale  of  the  devoted  terrier  who  refused  to 
desert  his  old  master  even  in  death.  It  is 
sweet,  full  of  goodness  and  charm  and  the 
lobby  was  full  of  misty-eyed  youngsters 
after  the  show. — Mrs.  E.  L.  Burnett,  In- 
dianapolis NSC  Group. 

“Greyfriars  Bobby”  is  most  satisfying 
family  entertainment.  It  is  a simple, 
leism’ely  story  and  possesses  a few  teary 
moments  here  and  there. — Mrs.  Shirley 
H.  Gunnels,  G.F.W.C.,  Fowler,  Ind.  . . . 
I think  Disney  should  be  given  a special 
award  for  the  best  family  picture  of  the 
year. — Edith  Dolan  Riley,  San  Francisco 
MP  & TV  Council  ...  A delightful  tale  of 
the  extraordinary  devotion  of  a small  dog 
aided  by  a fine  cast  and  a charming 
setting. — Mrs.  Harold  E.  Kerwin,  Greater 
New  Bedford  BFC. 


The  Cast 


John  Brown  Donald  Crisp 

Mr.  Traill  Laurence  Naismith 

Old  Jock  Alex  Mackenzie 

Mrs.  Brown Kay  Walsh 

Lord  Provost  Andrew  Cruickshank 

Tammy  Vincent  Winter 

Magistrate  Moultrie  Kelsall 


Farmer  Gordon  Jackson 

Farmer’s  Wife  Rosalie  Crutchley 

Old  Woman  Caretaker  Freda  Jackson 

Constable  'Jameson  Clarke 

Maclean  Duncan  Macrae 

Allie  Joan  Buck 

Farmer’s  Daughter  ....  Jennifer  Nevinson 


Production  Staff 


Produced  by Walt  Disney 

Directed  by  Don  Chaffey 

Screenplay  by Robert  Westerby 

Original  Story  by Eleanor  Atkinson 

Associate  Producer  Hugh  Attwooll 

Director  of  Photography 

Paul  Beeson,  B.S.C. 

Additional  Photography  ....  Ray  Sturgess 
Special  Photographic  Effects 

Albert  Whitlock 


Music  Composed  and  Directed  by 

Francis  Chagrin 

Art  Director  Michael  Stringer 

Costume  Design Margaret  Furse 

Set  Decorator Vernon  Dixon 

Editor  Peter  Tanner 

Production  Manager Peter  Manley 

Assistant  Director Dennis  Bertera 


FARMER  AND  DAUGHTER  SAY  GOODBYE  TO  OLD  JOCK 
(ALEX  MACKENZIE)  BUT  PLAN  TO  KEEP  “BOBBY" 


BOBBY  FOLLOWS  OLD  JOCK  AND  WHEN  THE  OLD  MAN 
DIES,  TAKES  UP  A NIGHTLY  VIGIL  ON  HIS  GRAVE 


MR.  BROWN  (DONALD  CRISP),  GREYFRIARS  SEXTON, 
HELPS  MRS.  BROWN  BATHE  THE  LITTLE  TRESPASSER 

MIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIMIIIIIIIIIIII 


This  award  is  given  each  month  by  the 
National  Screen  Council  on  the  basis  of  out- 
standng  merit  and  suitability  for  family 
entertainment.  Council  membership  comprises 
motion  picture  editors,  radio  and  TV  film 
commentators,  representatives  of  better  films 
councils,  civic,  educational  and  exhibitor  or- 
ganizations. 


By  ANTHONY  GRUNER 


NAT  COHEN  and  Stuart  Levy,  the  heads 
of  Anglo-Amalgamated,  last  week  an- 
nounced the  biggest  production  and  dis- 
tribution schedule  that  the  company  has 
ever  handled.  According  to  Cohen,  with 
their  British  and  American  films  to  be  re- 
leased throughout  1962,  the  lineup  will  be 
the  largest  in  the  history  of  Anglo. 

Among  the  productions  will  be  Joseph 
Janni’s  “A  Kind  of  Loving,”  directed  by 
John  Schlesinger  from  the  novel  by  Stan 
Barstow,  with  Alan  Bates  and  June 
Christie.  Next  comes  the  Peter  Rogers’ 
comedy,  “Twice  Round  the  Daffodils,”  with 
Juliet  Mills,  Donald  Sinden  and  Ronald 
Lewis,  dealing  with  life  in  a sanatorium. 
This  will  be  directed  by  Gerald  Thomas 
from  a screenplay  by  Norman  Hudis.  Com- 
mencing with  the  New  Year  will  be  the 
Julian  Wintle-Leslie  Parkyn  production  of 
“Crooks  Anonymous.”  From  a screenplay 
by  Jack  Davis,  it  will  be  directed  by  Ken 
Annakin.  A British  cast  is  being  lined  up 
for  this  story  of  the  reforming  of  the 
criminal’s  mind  to  break  himself  of  the 
habits  of  his  former  life. 

Then  starts  the  first  “Carry  On”  in  color, 
Peter  Rogers  production,  “Can-y  on  Cruis- 
ing,” a comedy  cruise  in  the  best  “Carry 
On”  tradition  to  be  directed  by  Gerald 
Thomas.  After  that  the  John  Brabourne 
production  of  “The  Patriots,”  a story  of 
two  ex-paratroopers  who  arrange  their 
private  battle  against  society  with  all  the 
skill  learned  in  war,  knowing  that,  on  the 
day  of  the  fighting,  there  may  be  casu- 
alties on  both  sides.  From  a best-selling 
novel  by  James  Barlow,  it  will  be  directed 
by  Lewis  Gilbert,  with  an  international 
cast,  to  be  announced  early  in  the  new 
year. 

“Billy  Liar,”  from  the  pen  of  the  authors 
of  the  hilarious  London  stage  hit,  Keith 
Waterhouse  and  Willis  Hall,  will  be  made 
in  the  early  spring  by  producer  Joseph 
Janni,  this  being  the  second  film  under  his 
two-picture  deal  with  Anglo-Amalgamated. 
In  the  early  summer  of  1962,  Peter  Rogers 
will  go  before  the  cameras  with  yet  another 
comedy  in  color  entitled  “The  Iron 
Maiden.”  It  is  the  story  of  a designer  of 
modern  aircraft  who  takes  up  traction 
engines  as  a hobby  with  farcical  results. 
The  cast  will  include  at  least  one  inter- 
national name.  Then  will  follow  the  Julian 
Wintle-Leslie  Parkyn  color  movie  “The  Girl 
on  the  Beach,”  starring  an  international 
actress.  It  depicts  the  loves,  the  drama, 
and  the  laughs,  set  against  the  background 
of  Britain’s  holiday  playgrounds.  Sidney 
Hayers  will  direct. 

* « ♦ 

Filming  of  Brendan  Behan’s  play,  “The 
Quare  Fellow”  started  in  Dublin  last  week. 
First  scenes  will  be  shot — like  most  of  the 
film — on  location  in  and  around  Dublin. 
The  film  unit  will  be  based  at  Ardmore 
Studios,  Dublin.  Thirty-three-year-old 
Patrick  McGoohan  plays  the  leading  role 
of  Thomas  Crimmin,  the  “young  man  from 
the  islands”  who  becomes  a recruit  in  the 
prison  service.  The  quare  fellow’s  wife  will 
be  played  by  Sylvia  Syms.  “The  Quare 
Fellow,”  which  is  backed  by  Bryanston,  is 
produced  by  Anthony  Havelock-Allan,  one 


of  Britain’s  leading  independent  film- 
makers. The  director  is  America’s  Arthur 
Dreifuss  who  until  recently  was  a Columbia 
contract  director.  He  has  also  written  the 
screenplay.  Some  of  the  early  scenes  will 
be  shot  in  a Dublin  gaol — in  accordance 
with  the  director’s  intention  to  use  the 
same  “realistic”  technique  which  Tony 
Richardson  wielded  so  effectively  when 
filming  Shelagh  Delaney’s  “A  Taste  of 
Honey.” 

« * ♦ 

“Only  Two  Can  Play”  is  the  new  title 
of  Launder  and  Gilliat’s  film  of  Kingsley 
Amis’  novel,  “That  Uncertain  Feeling.” 
The  film  stars  Peter  Sellers,  Mai  Zetter- 
ling,  Virginia  Masked — and  guest  star 
Richard  Attenborough  as  a bearded  Welsh 
bard.  His  filmmaking  partner,  Bryan 
Forbes,  wrote  the  film’s  screenplay.  “Only 
Two  Can  Play,”  will  be  distributed  in  the 
Eastern  Hemisphere  by  Lion  International. 

♦ * * 

Siobhan  McKenna  stars  in  the  recently 
completed  film  of  Synge’s  “The  Playboy  of 
the  Western  World.”  It  was  shot  on  loca- 
tions in  Ireland.  Brian  Desmond  Hurst 
directed. 

# * * 

Shepperton  Studios  are  building  the 
largest  model  ever  to  be  erected  on  a studio 
stage  in  this  country.  Work  has  already 
begun  on  the  model — a giant  reconstruc- 
tion of  the  city  of  Sodom.  It  occupies  no 
less  than  half  of  one  of  Shepperton’s 
giant  stages  and  its  dimensions  are  120 
feet  long,  80  feet  wide  and  25  feet  high. 
It  is  being  constructed  for  the  epic-scale 
production  of  “Sodom  and  Gomorrah.” 
Director  Robert  Aldrich  will  start  work  on 
the  final  scenes  towards  the  end  of  this 
month. 


Marchese  Named  Assistant 
To  UA's  Milton  Cohen 

NEW  YORK — Bill  Marchese  has  been 
to  Milton  E.  Cohen, 
United  Artists  na- 
tional director  of 
roadshow  sales,  it 
was  announced  by 
James  R.  Velde,  UA’s 
vice-p  resident  in 
charge  of  domestic 
sales. 

Marchese  formerly 
was  sales  and  con- 
tract manager  for 
United  Artists’  east- 
ern and  Canadian  di- 
vision. He  joined  UA 
in  1958  as  assistant 
to  Cohen,  who  then 
was  supervisor  of  national  sales  for  Michael 
Todd’s  “Around  the  World  in  80  Days.” 


MPAA-MPEA  to  Move  Jan.  1 

NEW  YORK — -The  Motion  Picture  Ass’n 
of  America  and  the  Motion  Picture  Export 
Ass’n  of  America  will  move  to  new  quarters 
about  January  1.  The  MPAA-MPEA  has 
leased  a floor  in  a new  building  at  522  Fifth 
Ave.  Location  for  the  past  30  years  has  been 
at  25  West  43rd  St. 


'Requiem  for  Heavyweight' 
Starts  Filming  in  N.Y. 

NEW  YORK — “Requiem  for  a Heavy- 
weight,” produced  by  David  Susskind  for 
Columbia  Pictures  release,  began  filming 
on  location  in  and  around  Manhattan 
Monday  (6).  Nearly  90  per  cent  of  the  six- 
weeks  shooting  schedule  will  be  done  in 
New  York. 

Anthony  Quinn,  who  recently  returned 
from  Europe  where  he  starred  in  “Barab- 
bas,”  Mickey  Rooney,  Jackie  Gleason  and 
Julie  Harris,  currently  starring  on  Broad- 
way in  “A  Shot  in  the  Dark,”  were  on  hand 
for  the  filming  under  the  direction  of 
Ralph  Nelson.  Jack  Grossbei-g  is  associate 
producer,  and  Arthur  Ornitz  is  director  of 
photography.  Carl  Lerner  is  film  editor  and 
Tony  Lamarca  is  assistant  director.  The 
supporting  cast  is  headed  by  Madame 
Spivy,  former  nightclub  owner  and  singer; 
Danny  Dayton,  Stanley  Adams,  Stan  Ross; 
Chris  Schenkel,  radio  and  TV  sports- 
caster,  who  will  play  a fight  announcer, 
and  Cassius  Clay,  heavyweight  fighter. 
Minor  roles  will  be  played  by  Jim  Brad- 
dock,  Willie  Pep,  Jake  LaMotta  and  other 
boxing  greats. 

Meanwhile,  Ely  Landau’s  “Long  Day’s 
Journey  Into  Night,”  based  on  the  Eugene 
O’Neill  play,  is  continuing  filming  at  the 
Fox  Movietone  Studios,  starring  Katharine 
Hepburn,  Ralph  Richardson,  Jason  Ro- 
bards  jr.  and  Dean  Stockwell.  No  releasing 
deal  has  been  set. 


Irving  Sochin  of  Times 
Plans  U.S.  Sales  Meets 

NEW  YORK — Irving  Sochin,  sales  di- 
rector of  Times  Film  Corp.,  plans  a series 
of  national  sales  and  promotion  meetings 
to  be  attended  by  Times  representatives, 
subdistributors  and  exhibitors  in  connec- 
tion with  the  new  English-dubbed  version 
of  “Purple  Noon,”  which  is  currently  in  its 
third  month  at  the  Little  Carnegie  Theatre 
in  its  original  French-language  version. 

Sochin  first  met  with  theatre  executives 
in  San  Francisco,  where  the  picture  will 
open  at  the  Bridge  Theatre,  and  then  at- 
tended and  participated  in  the  San  Fran- 
cisco Film  Festival,  which  opened  Novem- 
ber 1. 

Before  returning  to  New  York,  Sochin 
will  hold  meetings  in  Los  Angeles,  Dallas, 
Oklahoma  City  and  St.  Louis  to  discuss  the 
handling  of  forthcoming  Times  Film  pro- 
duct, as  well  as  the  current  releases, 
“Leda,”  “Frantic”  and  “Purple  Noon.” 


TOA  Adds  4 N.Y.  Circuits; 
More  Than  100  Theatres 

NEW  YORK  — Theatre  Owners  of 
America  has  added  four  major  independent 
theatre  cii'cuits  in  the  Greater  New  York 
area  to  its  roster.  The  new  members  are 
United  Artists  Theatre  Circuit,  Inc., 
Skouras  Theatres  Corp.,  Metropolitan 
Playhouses  and  Randforce  Amusement 
Corp.  More  than  100  theatres  are  in  the 
four  circuits. 

The  UA  theatres  are  in  New  York,  Ken- 
tucky, Michigan,  California  and  Pennsyl- 
vania. Skouras  houses  are  in  New  York 
and  New  Jersey.  Metropolitan  Playhouses 
is  associated  with  the  United  Artists  or- 
ganization, while  the  Randforce  circuit 
operates  theatres  in  Brooklyn. 


14 


BOXOFFICE  ::  November  13,  1961 


CALENDARsEVENTS 


NOVEMBER 

S M T W T F S 

12  3 4 

5 6 7 8 9 10  11 

12  13  14  15  16  17  18 

19  20  21  22  23  24  25 

26  27  28  29  30 


DECEMBER 

S M T W T F S 
1 2 

3 4 5 6 7 8 9 
10  11  12  13  14  15  16 
17  18  19  20  21  22  23 
24  25  26  27  28  29  30 
31 


NOVEMBER 

20,  Motion  Picture  Pioneers  23rd  annual  dinner, 
Waldorf-Astoria  Hotel,  New  York. 

DECEMBER 

4-7,  Allied  States  Ass'n  annual  convention,  Eden 
Roc  Hotel,  Miami  Beach. 

JANUARY 

13,  Reactivated  North  Central  Allied's  first  regional 
convention  in  Minneapolis. 

FEBRUARY 

13-15,  Texas  Drive-In  Theatre  Owners  Ass'n  tenth 
annual  convention,  Dallas. 


Marion  Gering  to  Japan 
For  'Bridge  of  Heaven' 

NEW  YORK — Marion  Gering,  who  has 
completed  Alberto  Moravia’s  “Summer 
Tales,”  starring  Michele  Morgan  and  Mar- 
cello Mastroianni,  for  release  in  the  U.  S., 
flew  to  Japan  November  3 to  complete  the 
Japanese  film,  “Bridge  of  Heaven,”  for 
his  Mediterranean  Studios  Ass’n. 

Gering  will  start  shooting  “Rolls  of 
Gold,”  in  Morocco  in  February  1962  with 
Eva  Bartok,  Dan  Dailey  and  Herbert  Lorn 
starred  and  will  also  film  “Stolen  Heart,” 
with  Eva  Bartok  and  Anna  Maria  Fran- 
ces, for  Mediterranean  in  May  1962. 


Allied  Artists  Acquires 
MacGowan  Feature  Film 

NEW  YORK — Allied  Artists  have  com- 
pleted negotiations  with  MacGowan  Inter- 
national Productions  for  the  worldwide 
distribution  of  “The  Bashful  Elephant,” 
produced,  written  and  directed  by  Dorrell 
and  Stuart  MacGowan  with  Mollie  Mack, 
Helmut  Schmidt  and  Kai  Fischer  featured. 

Allied  Artists  previously  handled  world- 
wide distribution  of  another  MacGowan 
Brothers  production,  “Snowfire,”  in  1958. 


Nigel  Patrick  to  MGM  Pact 

HOLLYWOOD— Nigel  Patrick,  British 
stage  and  screen  star,  has  been  signed  to 
a long-term  contract  covering  both  the- 
atrical films  and  television  by  MGM  Brit- 
ish Studios,  it  was  announced  here. 


Gwen  Smith's  Husband  Dies 
KANSAS  CITY— Glenn  O.  Smith,  56, 
husband  of  Gwen  Smith,  of  Boxoffice’s 
business  department,  died  Sunday  (5) 
from  injuries  received  November  1 when 
he  was  struck  by  an  automobile.  He  was 
an  employe  of  the  Kansas  City  Transit 
Co. 


Switzer  National  Meeting  Dec.  11 
ST.  LOUIS — The  first  national  sales 
meeting  of  Switzer’s  Licorice  Co.  will  be 
held  at  the  Bel  Air  Motor  Hotel  here 
December  11,  12,  it  is  announced  by  Joseph 
F.  Switzer,  executive  vice-president  and 
marketing  director  of  the  company. 


...the  daring  casting  of 
LAURENCE  HARVEY  in  his  biggest  role 


since  '‘Room  At  The  Top.”  In“ Summer 
and  Smoke”  he  plays  the  young  doctor 
attempting  to  grope  his  way  toward  a life 
of  purpose  through  a fog  of  sensuality. 


HAL  WALLIS’  SUMMER  AND  SMOKE  • A PARAMOUNT  RELEASE 


BOXOFFICE  ::  November  13,  1961 


15 


FEATURE  REVIEW 

Flower  Drum  Song' 

Universal-International 

By  IVAN  SPEAR 

FASHION  a motion  picture  with  the 

exquisiteness  of  a delicate  cameo  and 
without  jeopardizing  its  commercial  po- 
tentialities is  a rare  accomplishment.  Yet, 
it  is  one  that  was  achieved  by  producer 
Ross  Hunter  and  director  Henry  Koster  in 
Universal -International’s  version  of  Flower 
Drum  Song,”  the  long-run  Broadway 
musical  hit  brought  to  the  stage  by  Rodgers 
and  Hammerstein,  in  association  with 
Joseph  Fields,  and  based  on  the  best- 
selling novel  by  C.  Y.  Lee.  If  the  ticket- 
buyers  fail  to  queue  up  in  S.R.O.  numbers 
before  the  wicket  of  any  theatre  into  which 
it  is  booked,  Hollywood  might  as  well  make 
up  its  mind  that  the  public  has  no  ap- 
preciation of  wholesome  escapist  screen 
entertainment  at  its  ultimate  best. 

There  are  so  many  facets  to  assure  the 
film’s  financial  success  that  listing  all  of 
them  would  make  any  critique  too 
voluminous.  In  writing  the  screenplay,  the 
above-mentioned  Fields  wisely  selected  to 
adapt  the  Lee  tome  rather  than  the  stage 
version  thereof.  That  modus  operandi  ac- 
cords the  photoplay  more  story,  more 
heart-tugs,  more  laughs,  actually  more  of 
everything  than  the  stage  edition  could 
permit.  “Song”  again  graphically  illus- 
trates the  superiority  of  the  screen  over  the 
stage  in  presenting  any  vehicle  where 
scope,  movement  and  dazzling  color  is  in- 
dicated. Field’s  adherence  to  the  Lee  yarn 
was  adroitly  fullfilled  without  sacrifice  of 
any  of  the  humble,  memorable  songs  of  the 
Rodgers  and  Hammerstein  play.  They  are 
all  there — “A  Hundred  Million  Miracles,” 
“I  Enjoy  Being  a Girl,”  “Chop  Suey,” 
“Don’t  Marry  Me,”  and  eight  others.  Which 
of  the  dozen  is  to  be  placed  at  the  head  of 
the  list  is  a matter  of  personal  taste  in 
music.  They  are  all  superior.  How  could 


UNIVERSAL-INTERNATIONAL 

presents 

A Ross  Hunter  Production 
(in  ossociotion  with  Joseph  Fields) 
"FLOWER  DRUM  SONG" 

In  Ponovision  and  Color 
Rotio:  2.55-1 

Running  time;  133  minutes 


CREDITS 

Produced  by  Ross  Hunter.  Directed  by  Henry 
Koster.  Screenplay  by  Joseph  Fields,  based  on 
the  novel  by  C.  Y.  Lee.  Photography,  Russell 
Metty,  A.S.C.  Art  directors,  Alexander  Golitzen 
and  Joseph  Vyright.  Original  title  paintings, 
Dong  Kingman.  Set  decorations,  Howard  Bris- 
tol. Costumes,  Irene  Sharaff.  Choreography, 
Hermes  Pan.  Unit  production  manager,  Norman 
Deming.  Film  editor,  Milton  Carruth.  Technicol 
advisors,  H.  K.  Wong  and  Albert  Lim.  Sound, 
Waldon  O.  Watson  and  Joe  Lopis.  Make-up, 
Bud  Westmore.  Hair  stylist.  Lorry  Germain. 
Assistant  director,  Phil  Bowles.  Music  by  Rich- 
ard Rodgers;  lyrics,  Oscar  Hammerstein,  II 
Music  supervised  and  conducted  by  Alfred  New- 
man; ossociote,  Ken  Darby. 


THE  CAST 


Linda  Low  

Wang  Ta  

Auntie  (Modome  Liang)  . 

Sommy  Fong  

Wong  

Helen  Choo 

Wong  San 

and 


. . Nancy  Kwan 
.James  Shigeto 
. . .Juanita  Hall 

Jack  Soo 

. . Benson  Fong 
....  Reiko  Soto 
Patrick  Adiarte 


Mei  Li  Myoshi  Umeki 

and  Korn  Tong,  Victor  Sen  Yung,  Soo  Yong, 
Ching  Woh  Lee,  Jomes  Hong,  Spencer  Chan, 
Arthur  Song,  Weaver  Levy,  Herman  Rudin, 
Cherylene  Lee,  Virginia  Lee. 


In  this  scene  from  “Flower  Drum 

Song”  Nancy  Kwan,  backed  by  an 

Oriental  chorus,  gives  a rousing  inter- 
pretation to  the  musical  show-stopper, 

“Grant  Avenue.” 

anything  from  Rodgers  and  Hammerstein 
be  otherwise? 

Producer  Hunter  mounted  the  photoplay 
in  every  detail  with  unstinting  opulence 
and  impeccable  taste.  Set  decorations  and 
their  originality  of  conception,  costumes, 
art  direction,  photography  in  Technicolor 
and  Panavision,  choreography  are  but  a 
few  of  the  ingredients  that  entered  into  the 
magnificent  ensemble.  This  fellow  Hunter 
is  rapidly  ascending  to  a place  among 
Hollywood’s  ranking  producers.  Certainly, 
“Flower  Drum  Song”  will  enhance  his  note- 
worthy climb.  He  has,  of  course,  to  share 
honors  with  veteran  pilot  Koster.  The 
latter’s  experience,  dexterity  and  artistry 
reflect  themselves  in  innumerable  deft  di- 
I’ectorial  touches.  Notable  among  these  are 
the  breathtaking  production  numbers  in 
which  the  feature  abounds.  There  are  so 
many  of  them  that  they  render  the  feature 
reminiscent  of  Hollywood’s  more  affluent 
era — the  days  of  the  “Ziegfield”  films.  Out- 
standing among  them  are  the  New  Year’s 
parade  in  Chinatown;  scenes  in  the  dis- 
trict’s most  lavish  night  club,  owned  and 
operated  by  Jack  Soo,  who  performs  ad- 
mirably in  one  of  the  more  pivotal  parts; 
two  dream  sequences — one  artistic  and  one 
strikingly  modernistic;  Nancy  Kwan’s  solo 
dance  number  which  is  reflective  of  some- 
thing that  might  have  been  lifted  out  of 
Playboy  magazine. 

Performances,  from  top  to  bottom,  are 
nothing  short  of  superb.  Intended  or  not, 
there  is  an  implied  conflict  for  acting 
honors  between  Nancy  Kwan  and  Miyoshi 
Umeki.  To  call  this  race  a draw  would  not 
be  fair  to  either  of  them.  Nancy,  who  won 
quick  stardom  and  fame  when  she  debuted 
in  “The  World  of  Suzie  Wong,”  displays 
unsuspected  talents  in  a somewhat  hoyden- 
ish  part  as  a gold-digging  night  club  en- 
tertainer. She  sings,  she  dances  and  she 
exhibits  a goodly  portion  of  a figure  that 
will  bring  wolf  whistles  from  the  boys  in 
the  gallery.  Miyoshi,  who  had  a com- 
parably meteoric  rise  because  of  her  part 
in  Marlon  Brando’s  “Sayonara,”  is  equally 
excellent.  Her’s  is  a more  sympathetic  role 
in  which  she  will  win  the  heart  of  all 
spectators — and  they  should  be  legion.  But 
for  all  the  sublimity  of  this  pair  of  delinea- 
tions, they  are  matched  by  virtually  evei^y 
other  member  of  an  expertly  selected  cast 
— Juanita  Hall,  James  Shigeta,  Benson 
Pong,  and  particularly  Reiko  Sato,  who 
herself  is  no  small  shakes  as  an  actress  and 
dancer. 

While  thoroughly  engrossing,  the  story 
is  comparatively  standard  boy-meets-girl 


saga  concerning  the  illegal  entry  into  this 
country  of  a Chinese  picture  bride  and  the 
intrigues  and  situations  that  develop  before 
the  right  boys  wind  up  with  the  right  girls. 
And  in  the  yarn’s  unfolding,  there  is  just  a 
wee  message,  one  of  tolerance  and  the  in- 
evitability of  the  old  world  blending  with 
the  new. 

Perhaps  the  most  welcome  facet  of 
“Song”  lies  in  the  fact  that  it  will  go  into 
regular  release,  eschewing  the  hard-ticket 
exhibition  policy  of  which  it  is  more  de- 
serving than  some  pictures  that  are  cur- 
rently embracing  it.  Thus,  it  immediately 
becomes  available  to  many  showmen  and 
those  who  are  sufficiently  fortunate  to  play 
the  photoplay  can  look  forward  to  loudly 
beating  their  drums  all  the  way  to  the 
bank  to  deposit  the  profits  the  offering  is 
certain  to  build  up  in  their  respective  tills. 


Embassy  Films  to  Release 
New  York-Made  'Strangers' 

NEW  YORK— Joseph  E.  Levine’s  Em- 
bassy Pictures  Corp.  has  acquired  Rick 
Carrier’s  “Strangers,”  produced  and  di- 
rected in  Cinemascope  on  location  in  New 
York  City,  for  worldwide  distribution,  ac- 
cording to  Leonard  Lightstone,  interna- 
tional sales  director.  The  picture  will  be 
released  early  in  1962. 

The  picture  is  Carrier’s  first  full-length 
picture  following  a series  of  Berlitz  lan- 
guage films  which  he  produced  and  directed 
in  France.  He  had  been  a publicity-promo- 
tion-exploitation man  for  RKO  and,  with 
his  wife,  is  author  of  a best-seller  on  skin- 
diving,  “Dive.” 

Robert  Gentile  is  starred  in  “Strangers” 
and  Rosita  De  Triani,  Creta  Margos  and 
Robert  Corso  and  Kenny  Delmar,  the  lat- 
ter in  a guest  role. 


United  Artists  Records 
Enters  B'way  Show  Field 

NEW  YORK — United  Artists  Records, 
which  has  been  releasing  motion  picture 
themes  and  sound-tracks  from  United  Art- 
ists pictures,  will  make  its  entry  into  the 
Broadway  musical  field  early  in  1962,  ac- 
cording to  Art  Talmadge,  president.  David 
V.  Picker,  executive  assistant  to  Arthur  B. 
Krim,  arranged  the  deal  to  handle  the  or- 
iginal cast  recording. 

The  Broadway  show  is  “A  Family  Af- 
fair,” starring  Shelley  Berman  and  Eileen 
Heckart  and  featuring  Morris  Carnovsky, 
Bibi  Osterwald  and  Rita  Gardner.  Re- 
hearsals start  November  16  for  a Broadway 
opening  early  in  February,  after  a Phila- 
delphia tryout.  It  is  being  produced  by 
Andrew  Siff  and  directed  by  Word  Baker. 


THEATRES  WANTED 

Attention  Circuit  or  Independent  Operators 
Will  buy,  lease  or  operate 
your  drive-in  or  indoor  theatre 

WHITE  ELEPHANT  OR  NOT 

TOM  GRIFFING 

Box  8325,  Sta.  C.  Phone  298-5215 
Albuquerque,  New  Mexico 


16 


BOXOFFICE  ::  November  13,  1961 


HOW’S  BUSINESS  ? 


Yours  wiU  be  better,  if  you  go  to  the  NATIONAL  ALLIED  Mer- 
chandising CONVENTION!  The  thing  our  business  needs  the  most  is 
a fresh  approach  ...  a new  enthusiasm  for  the  industry  itself!  This  has 
become  the  goal  of  your  AUied  States  Association  ...  to  give  individual 
exhibitors  the  tools  to  stimulate  their  showmanship  instincts.  This  is 
why  this  convention  is  more  important  than  any  you’ll  ever  attend.  A 
million  dollars  worth  of  ideas  and  5 days  of  fun  and  fabulous  entertain- 
ment, are  yoms  for  $98!  That’s  aU  it  costs,  plus  transportation,  for  this 
Convention- Vacation  at  the  famous  EDEN  ROC  HOTEL  in  MIAMI 
BEACH,  on  December  4,  5,  6,  7,  and  8.  If  you’re  interested  in  improv- 
ing business,  we’U  see  you  in  Miami.  ALLIED  MEANS  BUSINESS  THIS  YEAR! 

NATIONAL  ALLIED  Merchandising  CONVENTION 

DECEMBER  4-8  • EDEN  ROC  HOTEL  • MIAMI  BEACH 


For  All  information,  Moil  this  Coupon  to: 
Allied  States  Associotion  of 
Motion  Picture  Exhibitors 
1008  Fox  Building  Detroit  1,  Michigan 

Name 

Address 


City State | 

I I 


BOXOFFICE  ::  November  13,  1961 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


P Back  Street  (U-1) 

160 

300 

225 

100 

110 

125 

250 

190 

210 

140 

160 

125 

125 

125 

85 

162 

P Ballad  of  a Soldier  (Kingsley) 

140 

75 

150 

190 

100 

225 

50 

100 

130 

200 

138 

P Battle  at  Bloody  Beach,  The  (20fh-Fox) 

150 

110 

80 

80 

100 

95 

80 

135 

125 

106 

^ Between  Time  and  Eternity  (U-I) 

165 

100 

100 

90 

100 

100 

109 

I Big  Deal,  The  (UMPO) 

130 

75 

400 

90 

110 

65 

95 

100 

90 

115 

185 

132 

S Big  Gamble,  The  (20th-Fox) 

95 

120 

105 

175 

80 

50 

85 

100 

110 

90 

100 

70 

125 

90 

100 

S Big  Show,  TTie  (20th-Fox) 

95 

90 

80 

210 

80 

80 

100 

110 

50 

100 

100 

50 

80 

125 

90 

110 

97 

^ Bimbo  the  Great  (WB) 

100 

105 

100 

95 

100 

100 

70 

100 

85 

100 

96 

^ Black  Simdcry  (AIP) 

160 

125 

200 

125 

150 

200 

125 

300 

65 

175 

161 

ill  Blast  of  Silence  (U-I) 

135 

80 

100 

125 

70 

102 

ill  Blood  and  Roses  (Para) 

100 

140 

100 

90 

90 

80 

100 

135 

70 

150 

125 

100 

130 

75 

95 

105 

i|l  Breakfast  at  Tiffany's  (Para) 

140 

600 

150 

225 

260 

150 

180 

145 

400 

350 

200 

200 

90 

190 

200 

150 

227 

i|  1 Breathless  (F-A-W) 

120 

225 

100 

90 

120 

100 

150 

90 

120 

200 

132 

M Bridge  to  the  Sim  (MGM) 

100 

300 

80 

200 

85 

85 

90 

125 

150 

110 

100 

65 

90 

100 

125 

120 

350 

134 

^ Carry  On,  Constable  (Governor) 

170 

120 

200 

310 

165 

240 

100 

186 

« Carry  On,  Sergeant  (Governor) 

130 

100 

140 

90 

90 

150 

100 

90 

215 

200 

125 

100 

120 

127 

^ Carthage  in  Flames  (Col) 

130 

125 

100 

135 

100 

118 

% Cheaters,  The  (Cont'l) 

95 

150 

165 

70 

150 

126 

P Circle  of  Deception  (20th-Fox) 

175 

115 

100 

75 

80 

65 

115 

100 

140 

90 

145 

75 

150 

90 

108 

||  Claudelle  Inglish  (WB) 

125 

100 

105 

170 

80 

75 

80 

115 

140 

110 

100 

100 

100 

95 

105 

110 

80 

90 

104 

II  Come  September  (U-I) 

175 

300 

200 

230 

250 

350 

225 

250 

370 

400 

300 

200 

195 

200 

150 

200 

250 

P Devil  at  4 O'Clock,  The  (Col) 

130 

250 

250 

200 

225 

210 

160 

150 

180 

205 

175 

200 

200 

195 

^ Explosive  Generation,  The  (UA) 

115 

150 

100 

120 

65 

90 

107 

Five  Golden  Hours  (Col) 

120 

75 

155 

100 

120 

65 

90 

100 

100 

103 

||  Greyfriors  Bobby  (BV) 

120 

200 

130 

150 

275 

125 

135 

70 

100 

110 

160 

120 

90 

95 

134 

||  House  of  Fright  (AIP) 

100 

100 

150 

130 

50 

100 

130 

109 

||  Hustler,  The  (20th-Fox) 

170 

275 

130 

185 

130 

200 

100 

275 

175 

180 

150 

120 

110 

195 

120 

150 

130 

100 

161 

p L'Awentura  (Janus) 

125 

120 

155 

100 

100 

80 

100 

160 

300 

138 

^ Love  in  a Goldfish  Bowl  (Para) 

100 

90 

90 

100 

100 

75 

80 

90 

85 

95 

80 

100 

90 

^ Lovers,  The  (Zenith) 

115 

275 

350 

125 

380 

200 

100 

200 

145 

210 

^ Man-Trap  (Para) 

100 

80 

110 

100 

100 

70 

150 

70 

95 

97 

^ Matter  of  Morals,  A (UA) 

130 

100 

80 

100 

100 

100 

100 

101 

p Mighty  Crusaders,  The  (Falcon-SR) 

80 

100 

100 

145 

100 

90 

103 

'%  Next  to  No  Time  (Shov/  Corp) 

100 

155 

100 

130 

90 

125 

100 

114 

^ Pure  Hell  of  St.  Trinian's,  The  (Cont'l) 

150 

170 

100 

135 

200 

151 

P Question  7 (de  Rochemont) 

150 

90 

105 

155 

200 

150 

175 

140 

115 

100 

138 

^ Rocco  and  His  Brothers  (Astor) 

300 

90 

80 

220 

130 

180 

167 

p Secret  of  Monte  Cristo,  The  (MGM) 

115 

75 

100 

100 

100 

100 

80 

75 

75 

91 

^ Secrets  of  Women  (Janus) 

140 

105 

145 

90 

105 

200 

250 

148 

P Seven  Women  From  Hell  (20th-Fox) 

140 

130 

135 

110 

70 

150 

90 

85 

110 

90 

125 

112 

P Truth,  The  (Kingsley) 

175 

175 

85 

300 

230 

135 

250 

200 

175 

190 

192 

P Upstairs  and  Downstairs  (20th-Fox) 

180 

90 

100 

150 

90 

90 

125 

118 

1 


I TOP  HITS 

I 

THE  WEEK 


King  of  Kings  (AAGM) 
Boston  


.275 


Back  Street  (U-I) 
Kansas  City.... 
Los  Angeles..., 


.250 

.190 


Individual  runs,  not  an  averagt. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


Devil  at  4 O'clock,  The  (Col) 

Boston  250 

Cleveland 210 


4.  Breakfast  at  Tiffany's  (Para) 

Memphis  200 

Minneapolis  200 

5.  Truth,  The  (Kingsley) 

Memphis  200 

6.  Hustler,  The  (20th-Fox) 

Baltimore  170 


I 

I 

I 


Teen  Duo  Clicks  Big 
In  Omaha  Admiral 

OMAHA — All  first-run  programs  regis- 
tered average  or  better  for  the  week.  Two 
teen  pictures  at  the  Admiral,  “The  Ex- 
plosive Generation”  and  “Teenage  Million- 
aire,” topped  the  field  with  a 160  per  cent 
gross.  Cooper  Theatres’  houses  did  well, 
with  “South  Seas  Adventure”  holding  up 
at  the  Cooper  and  “Question  7”  equally 
strong  at  the  Dundee. 

(Average  Is  100) 


Admiral — The  Explosive  Generation  (UA); 

Teenage  Millionaire  (UA)  160 

Cooper — South  Seos  Adventure  (Cinerama), 

1 5th  wk 120 

Dundee — Question  7 (de  Rochemont),  5th  wk.  125 
Omaha — Seven  Women  From  Hell  (20th-Fox); 

Pirates  of  Tortugo  (20th-Fox)  100 

Orpheum — Back  Street  (U-l),  2nd  wk 110 

State — Greyfriars  Bobby  (BV),  2nd  wk 115 


‘Breakfast'  Is  Sprightly 
In  Milwaukee  Opening 

MILWAUKEE — This  was  another  week 
which  saw  “Search  for  Paradise”  leading 
the  grossers  in  the  area.  “Breakfast  at 
Tiffany’s”  opened  at  the  Towne  to  take 
second  honors.  “The  Devil  at  4 O’clock” 
and  “The  Bridge,”  a German-language 
picture  with  English  titles  from  Allied 
Artists,  also  enjoyed  good  business. 


Downer — The  Bridge  (AA)  150 

Palace — Search  for  Paradise  (Cineromo),  3rd  wk.  200 

Riverside — The  Hustler  (20th-Fox),  3rd  wk 100 

Strand — On  the  Beach  (UA),  reissue  75 

Times — Romonoff  and  Juliet  (U-l),  4th  wk.  . . 90 
Tower — Terror  of  the  Tongs  (Col);  Paris  Blues 

(UA),  subrun  150 

Towne — Breakfast  at  Tiffany's  (Para)  175 

Warner — The  Devil  at  4 O'Clock  (Col)  150 

Wisconsin — Town  Without  Pity  (UA) 100 


‘Tiffany's'  Still  Appeals 
To  Minneapolis  Patrons 
MINNEAPOLIS  — “Breakfast  at  Tif- 
fany’s” in  its  second  week  at  the  World 
did  the  best  business  among  all  first-run 
offerings  scoring  another  200  per  cent. 
Runnersup  were  “Loss  of  Innocence,” 
which  opened  at  the  St.  Louis  Park  ’The- 
atre, and  the  duo  “Erotica”  and  “The 
French  Line”  in  their  sixth  week  at  the 
Avalon.  “Windjammer”  rated  145  per  cent 
in  the  21st  and  final  week  of  its  rerun  at 
the  Century  Theatre. 


Avalon — Erotica  (Pad-Ram);  The  French  Line 

(IFD),  reissue,  6th  wk 150 

Century — Windjammer  (Cinemiracle),  reissue, 

2Ist  wk 145 

Gopher — Twenty  Plus  Two  (AA)  100 

Lyric — Greyfriars  Bobby  (BV),  4th  wk 70 

Mann — Splendor  in  the  Grass  (BV),  4th  wk 100 

Orpheum — Town  Without  Pity  (UA) 90 

St.  Louis  Park — Loss  of  Innocence  (Col) 150 

State — Bock  Street  (U-l)  120 

Suburban  World — The  Pure  Hell  of  St.  Trinian's 

(Cont'l),  2nd  wk 90 

World — Breakfast  at  Tiffany's  (Para),  2nd  wk.  200 


Strand  Theatre  Building 
In  Seneca  Falls,  N.Y.,  Sold 

SENECA  FALLS,  N.  Y.— 'The  Strand 
Theatre  building  here  has  been  sold  by 
the  village  board  to  Oliver  W.  and  Adelyne 
M.  Acheson.  The  Achesons  have  operated 
theatres  in  the  Syracuse  area  for  a num- 
ber of  years  and  at  one  time  owned  a chain 
of  seven  theatres  in  that  area. 

They  plan  to  do  some  renovating  to 
the  Strand  and  have  the  interior  redec- 
orated before  reopening  the  house. 

The  Strand  was  built  about  40  years  ago 
by  Fred  Fisher  and  later  was  sold  to  the 
Schine  Theatre  circuit.  Schine  sold  the 
house  to  Clinton  Yoimg  some  years  ago 
and  Young  subsequently  sold  the  theatre 
to  the  village. 


DES  MOINES 

Question  7”  opened  at  the  RKO  Or- 
pheum November  1,  and  among  first- 
night  patrons  were  more  than  150  deaf 
persons  who  watched  a Lutheran  minister 
translate  the  script  into  sign  language. 
The  Rev.  Clark  R.  Bailey,  pastor  of  Cal- 
vary Lutheran  Church  for  the  Deaf,  wore 
white  gloves  and  makeup  in  ultra-violet 
light  and  translated  the  entire  two-hour 
film  from  a spot  near  the  screen.  On  Sun- 
day (6),  700  Lutheran  students  attended 
as  a group  at  student  discount  prices. 

Busy  people  and  big  banners  greet  visi- 
tors at  Universal  these  days.  Folks  there 
are  getting  ready  for  U-I’s  Golden  Jubilee 
Presidential  sales  drive  honoring  Milton 
R.  Rackmil.  The  anniversary  drive  will 
run  from  January  1 to  June  30  . . . Amid  the 
activity,  Ralph  Olson  screened  Universal’s 
“Flower  Drum  Song.” 

Lloyd  “Doc”  Wilson,  who  for  many  years 
operated  Wilson’s  drug  store  at  12th  and 
High,  died  at  his  home  recently.  Doc’s 
counter  was  a favorite  coffee-break  spot 
for  Filmrow  folks  and  visiting  exhibitors 
. . . Mrs.  Fess  Parker,  wife  of  “Davy 
Crockett,”  visited  her  parents  and  friends 
in  the  Cedar  Rapids  area.  She  is  the  former 
Marcella  Rinehart  of  Cedar  Rapids  . . . 
Joe  Jacobs,  Columbia  manager,  returned 
to  his  desk  after  an  illness. 

Dick  Cobler,  drive-in  manager  at  Clear 
Lake,  vacationed  the  first  week  in  Novem- 
ber, but  not  before  he  served  a “witches 
stew”  to  all  midnight  show  patrons.  He 
brewed  it  in  a cauldron  right  out  front, 
too  . . . The  Twixt  Town  Drive-In  at 
Cedar  Rapids  called  it  quits  for  the  winter. 

Warner  Bros,  scheduled  a tradeshowing 
of  “Majority  of  One”  at  the  Ingersoll 
Theatre  for  November  14.  Warners’  Joe 
Ancher  predicts  lots  of  interest  in  this  one 
. . . Virginia  Chambers  and  Beth  Sees  are 
new  at  Central  States  home  office  . . . 
Margaret  Stephenson  has  started  work  at 
Columbia  . . . Exhibitors  on  Filmrow  in- 
cluded Ben  Needham,  Lamoni;  S.  D.  Back- 
er, Harlan;  Jim  Stopolous,  Davenport,  and 
Byron  Rawley,  Marshalltown. 

Simple  solitude  in  a land  of  ruggedness, 
rivers,  lakes,  glaciers  and  mountains  is 
what  H.  S.  “Doc”  Twedt,  owner  of  Chief 
Theatre  in  Britt  returned  from  recently. 
Seventeen  days  of  hunting  were  spent  at 
Kispoxi,  B.  C.,  where  they  bagged  ducks, 
geese  and  prairie  chicken,  and  at  Peace 
River,  Alta.,  where  they  caught  Steelhead 
and  Cohoe  salmon.  “Doc”  was  accompanied 
by  his  son  Pat  of  Kansas  City  and  Ed 
Eisenhauer,  Hiwatha,  Kas. 


Boothman  Is  Back  Home 
BURKBURNETT,  TEX.  — Projectionist 
Haskel  G.  Williams  has  returned  home 
from  Omaha,  Neb.,  where  he  worked  dur- 
ing the  summer  on  70mm  roadshows  and 
in  drive-ins.  At  the  present,  he  is  commut- 
ing to  Lawton,  Okla.,  to  work  in  the  Video 
Ritz  projection  room.  Williams  worked  in 
the  old  Murray  Theatre  here  until  it 
burned  last  spring.  His  30  years  of  ex- 
perience includes  projection  work  at  every 
theatre  in  Wichita  Falls,  and  several  years 
in  both  Dallas  and  Oklahoma  City. 


Ten!  14  in  Farewell 
To  Ward  Pennington 

MILWAUKEE — Members  of  the  Variety 
Tent  14  tendered  Ward  Pennington  a 
farewell  luncheon  Monday,  October  30,  at 


MOVES  WEST — Ward  Pennington, 
left,  recently  transferred  from  Milwau- 
kee to  manager  for  Paramount  at  San 
Francisco,  receives  a parting  gift  and 
best  wishes  at  a farewell  party  given 
for  him  at  Milwaukee  by  Variety  Tent 
14.  Presenting  the  gift  is  Pat  Halloran, 
U-I  manager.  The  other  man  is  How- 
ard Ross,  who  succeeds  Pennington  as 
Milwaukee  manager  for  Paramount. 

the  Steak  Ranch  here  on  the  occasion  of 
his  being  selected  as  exchange  manager 
for  the  San  Francisco  territory. 

About  100  of  Ward’s  friends  and  associ- 
ates paid  tribute  to  “one  of  the  best  guys 
we’ve  ever  had  around  here.”  Pennington 
began  his  career  in  show  business  some  25 
years  ago  back  in  San  Francisco  as  a sales- 
man for  Paramount.  In  the  years  that 
followed,  he  was  transferred  to  Seattle  to 
act  as  booker-salesman  and  a few  years 
later  moved  to  Portland,  Ore.,  as  a sales- 
man. 

He  was  next  transferred  to  the  Kansas 
City  office  and  was  later  appointed  sales 
manager  of  the  San  Francisco  office.  Pen- 
nington’s next  transfer  took  him  to  Den- 
ver as  exchange  manager;  he  was  then 
chosen  to  go  back  to  the  San  Francisco 
office  as  sales  manager  again.  Five  and  a 
half  years  ago,  he  was  appointed  exchange 
manager  for  the  Milwaukee  office.  He  now 
returns  to  his  original  starting  point,  up 
from  the  ranks,  as  exchange  manager. 

Succeeding  Pennington  here  is  Howard 
Ross,  who  was  on  the  sales  staff  at  the 
Los  Angeles  office.  Ross  began  his  career 
under  Pennington  at  the  San  Francisco 
office. 


Vermont's  Tourist  Trade 
Makes  Big  14- Year  Jump 

MONTPELIER — Total  income  from  the 
Vermont  tourist  and  recreation  business 
I'ose  from  $55  million  in  1946  to  $120 
million  in  1960,  according  to  new  esti- 
mates of  the  state  development  depart- 
ment. 

Income  was  broken  down  in  categories: 
summer  tourists,  $71  million;  boys’  and 
girls’  camps,  $5  million;  summer  residents, 
$25  million  and  winter  skiers,  $19  million. 


BOXOFFICE  ::  November  13,  1961 


NC-1 


MINNEAPOLIS 


pjrnie  Hill,  former  salesman  at  Warner 
Bros.,  has  been  named  general  manager 
of  Northwest  Theatre  Corp.,  it  was  an- 
nounced by  Freeman  L.  Parsons  of  Sauk 
Centre,  president  of  the  buying  and  book- 
ing combine.  Hill  recently  retired  from 
Warner  Bix)s.  after  a career  in  the  indus- 
try which  spanned  47  years  . . . Managers 
for  Pioneer  Theatres  in  Iowa  met  Friday 
(3)  in  Carroll,  Iowa,  following  the  close 
of  the  drive-in  season  to  discuss  ways  of 
improving  drive-in  operations.  Gordon  Mc- 
Kinnon, district  manager,  was  in  charge. 
The  circuit  headquarters  in  Minneapolis 
. . . Don  Smith,  general  manager  for  Pio- 
neer Theatres,  and  his  wife  vacationed  in 
Los  Angeles. 

Dennis  Augustine  has  been  added  to  the 
booking  staff  at  Warner  Bros.  Mike  Ad- 
cock, manager,  said  Augustine  formerly 
was  employed  at  MGM.  The  new  student 
booker  at  MGM  is  David  Sylvester  . . . “The 
Mask,”  new  depth  dimensional  film,  will 
open  at  the  Orpheum,  Minneapolis,  and 
Orpheum,  St.  Paul,  Wednesday  (15).  Part 
of  the  picture  is  viewed  through  special 
glasses  which  give  the  viewer  a three- 
dimensional  effect. 

Outstate  exhibitors  on  the  Row  were 
Roy  Rasmussen,  Perham;  Ward  Nichols, 
Wahpeton,  N.  D.;  Harold  LaFrenier,  Big 
Fork;  Ray  Blakeslee,  Medford,  Wis.,  and 


Lowell  Smoots,  Little  Falls  . . . Irene 
Fraser,  office  manager  at  National  Screen 
Service,  went  deer  hunting  in  northern 
Minnesota  . . . C.  H.  Pflaum  of  Wales, 
N.  D.,  and  W.  I.  Pflaum  of  Hannah,  N.  D., 
sold  their  Arcadia  Theatre  at  Hannah  to 
Arthur  King. 

Charles  and  Sheldon  Rubenstein  are  re- 
decorating their  neighborhood  Faust  Thea- 
tre in  St.  Paul.  The  entire  theatre  is  being 
repaired  and  new  carpeting  and  lighting 
fixtures  are  being  installed.  In  addition, 
the  seat  backs  and  cushions  are  being  re- 
upholstered. The  entire  project  is  ex- 
pected to  be  completed  by  Christmas.  The 
house  is  remaining  open  during  the  reno- 
vation. 

A new  concession  stand  will  be  part  of 
the  improvement  program  at  the  Heights 
Theatre  in  suburban  Columbia  Heights, 
which  now  is  being  remodeled.  A new  con- 
cession stand  also  has  been  installed  at  the 
neighborhood  Parkway.  The  concession 
planning  and  installation  at  both  houses 
were  done  by  Vendex,  Inc.  Further  im- 
provements also  are  slated  for  the  Parkway. 

National  Theatre  Supply  is  remodeling 
and  redecorating  its  offices  and  showroom 
at  56  Glenwood  Ave.  New  lighting  and 
some  new  fixtures  are  being  installed  . . . 
Jim  Robertson  has  taken  over  operation 
of  the  Home  Theatre  at  Bridgewater,  S.  D., 


from  Martin  Marshall,  who  ran  it  for 
several  years  . . . Bob  Lundquist  of  Minne- 
apolis Theatre  Supply  added  25  orchid 
plants  he  obtained  from  the  south  to  his 
collection  in  his  greenhouse  adjoining  his 
home  in  suburban  Bloomington. 

Henry  Jacobson,  62,  assistant  manager 
of  the  Riviera  in  St.  Paul,  was  fatally  in- 
jured when  struck  by  a car  in  front  of 
his  home  October  24.  He  seemed  to  be 
unhurt  at  first  but  later  became  ill,  was 
hospitalized  and  died  October  31.  He  had 
been  at  the  Riviera  about  two  years  and 
was  a former  musician  in  the  Minneapolis 
Symphony  orchestra.  The  Variety  Club  of 
the  Northwest  will  hold  its  election  meet- 
ing Monday  night  (13)  at  the  Pick-Nicollet 
Hotel. 

Bob  Karatz,  co-owner  of  the  Gopher 
Theatre,  is  much  improved  from  a heart 
ailment.  He  has  been  confined  to  Mount 
Sinai  Hospital  . . . Chet  Herringer  is  con- 
sidering construction  of  a 1,200-seat  thea- 
tre in  the  new  Apache  Plaza  regional 
shopping  center  at  37th  Avenue  and  Silver 
Lake  road  in  suburban  St.  Anthony  . . . 
Mrs.  Newton  Wolpert  has  taken  over  the 
presidency  of  the  auxiliary  of  the  Variety 
Club  of  the  Northwest,  succeeding  Mrs. 
Don  Stolz.  The  group  held  a luncheon 
meeting  Wednesday  (8)  at  Walker  Art 
Center,  followed  by  a short  business  ses- 
sion and  a tour  of  the  gallery.  The  aux- 
iliary is  selling  holiday  greeting  cards  to 
raise  money  for  the  Chalfen  Memorial 
children’s  fund  at  the  Variety  Club  Heart 
Hospital. 

Councilmen  in  nearby  Minnetonka  vil- 
lage reportedly  have  reacted  coolly  to  a 
rezoning  petition  to  permit  construction 
of  a drive-in  theatre  along  Wayzata  boule- 
vard, W.  R.  Frank  jr.,  vice-president  of 
W.  R.  Frank  and  Associates,  petitioned 
for  the  rezoning  of  an  area  near  the 
planned  interchange  of  Wayzata  boule- 
vard and  interstate  Highway  494  from 
residential  to  business.  Some  councilmen 
claimed  the  theatre  would  create  traffic 
problems  in  the  area. 


Two  Long  Runs  Give  Way 
At  CF  Houses  in  Omaha 

OMAHA — Two  extended-run  attractions 
at  Cooper  Foundation  theatres  here  will 
change  next  week.  City  Manager  Jack 
Klingel  announced. 

The  Cooper  will  ring  down  the  curtain 
on  the  Cinerama  production,  “South  Seas 
Adventure,”  after  a highly  successful  18- 
week  stand.  Making  its  debut  November  22 
will  be  “The  Seven  Wonders  of  the  World,” 
another  Lowell  Thomas  travel  attraction. 
The  final  showing  of  “South  Seas”  will  be 
November  19.  Klingel  said  there  will  be 
a special  showing  of  “Seven  Wonders” 
November  20  for  press  and  radio  and  the 
Omaha  premiere  for  state  and  local  dig- 
nitaries November  21. 

The  Dundee  Theatre  will  bring  “The 
King  and  I”  to  the  Dundee  Theatre  No- 
vember 21,  at  regular  prices  but  with  two 
daily  showings,  at  2 and  8 p.m.  “Question 
7”  will  have  had  an  eight-week  run,  with 
all  weekly  receipts  to  date  above  average. 


Middletown  Theatre  Opens 

HARTFORD  — Adorno  Theatres  has 
reopened  the  long-shuttered  1,500-seat 
Middlesex,  Middletown. 


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BOXOFFICE  ::  November  13,  1961 


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OMAHA 


^he  Variety  Club  auxiliary  met  at  the 
Hilltop  restaurant  and  voted  to  give 
$50  to  the  American  Cancer  Society  fund 
and  $50  to  the  Will  Rogers  Memorial  Hos- 
pital at  Lake  Saranac,  N.  Y.  The  auxiliary 
had  the  money  on  hand  in  its  treasury 
from  its  bake  sales,  rummage  sales  and 
other  fund-raising  projects.  There  was  a 
good  turnout  and  future  plans  were 
mapped.  Hazel  White  of  Quality  Theatre 
Supply  is  president  . . . The  Golden  Spike 
Drive-in,  managed  by  Bob  Collier,  has 
gone  on  a one-a-week  change. 

Guy  Griffin,  veteran  exhibitor  at  Platts- 
mouth,  believes  remodeling  and  improve- 
ments on  his  Ritz  Theatre  may  be  com- 
pleted in  time  for  opening  around  the 
first  of  the  year.  He  first  had  hoped  to 
make  it  by  Thanksgiving  but  found  there 
was  more  work  than  he  figm’ed  on.  The 
theatre  had  been  closed  since  the  1930s. 
Griffin  operated  the  big  Cass  in  Platts- 
mouth  until  it  was  destroyed  by  a fire, 
which  swept  half  a block  in  the  town  sev- 
eral months  ago  . . . Joe  Jacobs,  Columbia 
branch  manager  at  Des  Moines,  was  in 
the  hospital  in  Omaha  for  a checkup. 

Art  Johnson  of  the  Dakota  Theatre  at 
Yankton,  S.D.,  has  been  in  St.  Joseph  Hos- 
pital at  Rochester  . . . Herman  Gould, 
partner  in  the  Center  Drive-In,  sent  a 
24-page  “bulletin”  to  his  friends  on  Film- 
row.  Earlier  he  ribbed  Ed  Cohen,  Columbia 
salesman,  about  the  mythical  television 
set  Cohen  sent  him  and  Cohen  says  it  was 
a dandy,  in  color  yet!  Herman  is  at  Will 
Rogers  Hospital. 

Jim  Travis,  exhibitor  at  Milford,  Iowa, 
is  reopening  his  Strand  Theatre  . . . Sid 
Metcalf,  who  operates  the  Pioneer  Theatre 
and  the  drive-in  at  Nebraska  City,  re- 
turned from  a trip  to  Purcell,  Okla.,  where 
he  visited  his  brother  . . . Pat  Halloran, 
Buena  Vista  representative  for  this  area, 
has  returned  from  a trip  to  the  studios  in 
California  . . . Vivian  Schertz,  Buena  Vista 
secretary,  started  on  vacation  after  a 
couple  of  postponements  . . . Walt  Jancke, 
Lincoln  theatreman,  is  still  a faithful  sup- 
porter of  University  of  Nebraska  footballers 
at  all  the  home  games  despite  the  Corn- 
husker  reverses. 

Mrs.  Mona  Pace,  who  has  the  Empress 
Theatre  at  Malvern,  Iowa,  is  building  an 
attractive  ranch  house-type  home  on  the 
edge  of  town  . . . Irv  Dubinsky  of  the 
Dubinsky  Bros.  Theatres  with  headquar- 


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Super-Optica 


REAL  ECONOMY 


AMERICAN  THEA.  SPLY.  CO..  Sioux  Falls.  S.  D 
DES  MOINES  THEA.  SPLY.  CO..  Des  Moines,  l» 
MINNEAPOLIS  THEA.  SPLY.  CO.,  Minneapolis,  Minn 

HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.  Corona  68,  N.  Y. 


ters  at  Lincoln,  went  to  Chicago  for  a 
United  Artists  screening  and  a visit  with 
his  son,  Sarg,  a junior  at  the  University 
of  Chicago. 

Elden  Harwood,  who  managed  theatres 
at  Creston,  Iowa,  and  served  as  president 
of  the  Chamber  of  Commerce,  is  now 
mayor  of  Great  Bend,  Kas.,  where  he  W'as 
transferred  to  be  in  charge  of  Common- 
wealth Theatre  operations  there.  He  was 
on  the  Great  Bend  city  council  and,  when 
the  incumbent  died  in  office,  Harwood 
was  persuaded  to  run  for  mayor  and  was 
elected  by  a big  majority.  The  Creston 
News-Advertiser,  commenting  on  his  elec- 
tion, said  “We  can  understand  (his  vic- 
tory) for  he  is  a tireless  community  work- 
er who  put  the  emphasis  on  the  positive.” 

Jack  Klingel,  city  manager  for  Cooper 
Foundation  in  Omaha,  reported  a showing 
of  “Question  7”  at  the  Dundee  Theatre  for 
deaf  persons  was  an  amazing  success  and 
a revelation  in  its  reception.  The  Rev. 
Herman  Graef,  pastor  of  the  Bethlehem 
Lutheran  Church  for  the  Deaf,  translated 
the  dialog  into  sign  language.  His  hands, 
arms  and  lips  were  covered  with  luminous 
paint  and  he  gave  an  excellent  interpreta- 
tion to  his  audience. 

In  spite  of  favorable  weather,  there 
were  few  exhibitors  on  the  Row.  Among 
them  were  Nebraskans  Walter  Austin, 
Plainview;  Mr.  and  Mrs.  Fred  Schuler, 
Humboldt:  Sid  Metcalf,  Nebraska  City; 
Clarence  Frasier,  Havelock  and  Phil  Lan- 
non,  West  Point,  and  Iowan  Jim  Travis, 
Milford. 


Avalon  of  Minneapolis 
Settles  Back  Tax  Claim 

WASHINGTON  — The  Avalon  Amuse- 
ment Co.  of  Minneapolis  has  settled  a 
$93,718  federal  tax  deficiency  for  $48,500, 
the  internal  revenue  service  reported. 

Stock  of  the  corporation  is  owned  by 
Mary  J.  Frank.  Her  son,  W.  R.  Frank, 
managed  the  corporation  until  his  death  in 
May  1960.  The  corporation  is  now  man- 
aged by  Lorraine  R.  Frank  and  W.  R. 
Frank  jr.,  wife  and  son  of  W.  R.  Frank, 
according  to  the  revenue  service. 

The  amusement  company,  incorporated 
in  1946,  operates  the  Avalon  Theatre  at 
1500  E.  Lake  St.,  which  shows  motion  pic- 
tures for  “adults  only.” 

The  internal  revenue  service  said  $48,- 
500  was  the  most  that  could  be  expected  to 
be  paid  by  Avalon  because  of  the  generally 
poor  state  of  the  movie  business. 

“With  the  advent  of  television  in  1950 
the  motion  picture  industry  declined 
drastically  and  the  taxpayer  (Avalon)  has 
incurred  operating  losses  for  the  past  sev- 
eral years,”  the  revenue  service  said. 

It  said  Avalon  owed  $48,587.56  in  back 
taxes  for  the  years  1946  through  1950.  The 
firm  also  owed  interest  on  the  unpaid 
taxes  at  6 per  cent  a year,  or  a total  of 
$45,000  in  back  interest. 

The  back  taxes  and  interest  are  to  be 
paid  on  this  basis: 

The  $3,277.17  cash  deposited  with  in- 
ternal revenue  will  be  retained  by  the  gov- 
ernment, and  the  company  will  pay  the  re- 
maining $45,310.39  in  installments  of  $750 
a month. 


Starring  in  Columbia’s  “The  War  Lover,” 
are  Steve  McQueen,  Robert  Wagner  and 
Shirley  Anne  Field. 


MILWAUKEE 

Jjugene  Van  Norman,  manager  of  the 
neighborhood  Times  Theatre  here, 
celebrated  his  87th  birthday  and  42  years 
in  show  business.  “Van”  says  relatives 
phone  him  telling  him  not  to  prepare  a 
thing  as  they  were  bringing  “everything 
from  soup  to  nuts.”  At  87  Van  keeps  up  a 
pace  that  continues  to  startle  all  of  his 
friends  and  associates. 

Mrs.  Irvin  J.  Haus,  Better  Films  Council 
preview  chairman,  released  the  following 
ratings:  Family,  Very  Good:  Search  for 
Paradise.  Adults  and  Young  People,  Ex- 
cellent: Bridge  to  the  Sun;  Very  Good: 
The  Rikisha  Man,  Rommel’s  Treasure; 
Good:  Minotaur,  Five  Golden  Homs,  The 
Steel  Claw,  The  Big  Deal  on  Madonna 
Street.  Adults,  Good:  A Thunder  of  Guns. 

Making  the  rounds  on  Filmrow:  Walter 
Blaney,  Falls  Theatre,  Menomonee  Falls 
. . . Walter  Baier,  Fort,  Fort  Atkinson  . . . 
Frank  Lesmeister,  Dodge,  Dodgeville  . . . 
William  Charboneau,  Grantland  (Lancas- 
ter), and  Midway,  Prairie  Du  Sac  . . . Bill 
Exton,  Roosevelt,  Kenosha  . . . Jack  Mc- 
Williams, Portage,  Portage.  Allied  Artists’ 
Nat  Nathanson,  district  manager,  visiting 
exhibitors  and  circuits;  John  Bates,  office 
manager  and  booker,  on  vacation  . . . “Bud” 
Rose,  who  was  upped  to  the  Cleveland 
territory,  only  to  be  taken  to  the  hospital 
for  a couple  weeks  is  now  on  the  mend  at 
home  here  . . . Ben  Marcus,  circuit  owner 
and  his  booker,  Joe  Strother,  were  heading 
for  New  York  and  an  important  meeting. 

Frank  Yablans,  Buena  Vista,  was  in 
Hollywood,  for  a convention  at  the  Walt 
Disney  Studios.  Frank’s  wife,  incidentally 
recently  presented  him  with  a baby  girl. 
It  is  their  second  child. 

Exhibitors  are  always  interested  in  at- 
tendance figures  from  the  opposition  and 
the  night  of  October  28  produced  a study 
in  contrasts  at  the  Milwaukee  Auditorium. 
In  various  sections  of  the  huge  structure 
were  appearing:  the  Dick  Clark  Caravan, 
the  Rod-O-Rama  and  the  Milwaukee 
Symphony  orchestra  youth  concert.  And 
here  are  the  attendance  figures  for  the 
three:  Dick  Clark,  4,554;  Rod-O-Rama, 
2,992,  and  the  symphony  orchestra,  1,750. 
So  one  can  draw  his  own  conclusions. 


Four  State-113  Theatres 
Opening  for  'Bears' 

NEW  YORK  — Twentieth  Centm-y-Fox 
held  the  world  premiere  of  its  December 
release,  “Two  Little  Bears,”  Wednesday  (1) 
in  113  theatres  in  four  states,  backed  by 
an  11 -station  TV  saturation  campaign, 
heralding  the  openings  in  Utah,  Idaho, 
North  Dakota  and  Montana. 


HOLIDAY  SALES 
MANUAL  FREE 
ON  REQUEST 


For  The  Quickest  and 
Best  Merchant  Xmas 
Greeting  Trailers  . • . 


Send  Your  Order  To 

FILMACK 


1327  S.  WABASH  CHICAGO,  III. 


NC-4 


BOXOmCE  November  13,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


Golden  Nuggets  of  Promotion  in  Managers  Contest 


Extra  Revenue  in  Community  Film,  Many  Other 


How  to  Hove  Your  Own 


Money  Ideas  in  Following  Paragraphs 


r 


t 


A steady  succession  of  promotions,  which 
commanded  attention  and  got  results, 
rather  than  a single  big  campaign,  won 
a $500  check  and  recognition  as  Manager 
of  the  Year  for  Floyd  Gainous,  manager 
of  the  Colonial  and  Carolina  theatres  and 
the  Circle  Drive-In  at  Florence,  S.C. 

The  prizes  were  presented  to  Gainous 
and  four  runnerup  showmen  at  the  recent 
annual  convention  of  the  Theatre  Owners 
of  North  and  South  Carolina  held  in  Ashe- 
ville. The  latter  were  John  Curtis,  Elder 
at  Siler  City;  Jim  Hawkins,  Ritz  at  Colum- 
bia; R.  L.  Baker,  Webb  and  Center  at 
Gastonia,  and  E.  G.  Crouch,  Patovi  at 
Madison. 

A GOOD  REPORTER,  TOO 

Gainous  was  a faithful  reporter,  too,  a 
manual  containing  the  campaign  and 
business-getting  ideas  submitted  by  the 
Carolinas  managers  in  the  contest,  makes 
plain.  In  brief,  to  win  a contest,  you  must 
not  only  be  a persistent  showman;  you 
must  report  your  promotions,  too. 

Prize-winner  Gainous  has  an  arrange- 
ment with  the  local  radio  station  for  a 
15-minute  program,  called  Screen  Chatter, 
each  Monday,  Wednesday  and  Friday  at 
10  a.m.  He  acts  as  the  emcee-announcer, 
giving  information  about  Hollywood  stars 
and  happenings,  and  of  course,  about  the 
current  attractions  at  his  Florence  thea- 
tres. He  uses  music  from  the  current 
soundtracks  as  much  as  possible.  He  has 
cut  a tape  inviting  listeners  to  tune  in  to 
the  program  which  the  station  uses 
throughout  the  week  at  intervals.  There 
is  no  expense  involved,  except  the  time 
and  effort  spent  at  the  station  three  morn- 
ings a week  and  in  collecting  the  material. 


REVENUE  IN  OLD  FILM 


Another  stimulator.  Manager  Gainous 
found  in  the  theatre  vault  an  old  print 
taken  in  1935  of  Florence  schools,  civic 
clubs,  stores  and  other  landmarks,  and 
decided  to  play  a “revival  engagement.” 
He  sold  the  merchants  who  were  in  busi- 
arid\  ness  in  1935  the  idea  of  sponsoring  the 
’'“V  film  with  a full-page  color  ad  in  the  news- 
paper. Also,  they  bought  a header  on  the 
film,  annovmcing  they  were  presenting  it 
in  the  interest  of  the  city.  All  radio,  news- 
paper, etc.,  advertising  was  paid  for  by 
these  merchants.  Store  and  theatre  em- 


ployes dressed  up  in  the  colorful  vests, 
hats,  etc.,  reminiscent  of  the  1935  era. 
Three  old  cars  were  parked  in  front  of 
the  theatre.  Snow  cones  were  sold  for  5 
cents  at  the  theatre  front  by  a boy  dressed 
like  a barker. 

There  were  no  film  rental  and  no  ad- 
vertising costs — a good  deal! 

“BEN-HUR”  campaign.  Although  late  in 
playing  this  picture,  Gainous  handled  it 
in  the  style  of  a premiere.  Advance  radio 
notices  that  “Ben-Hur”  was  coming;  ban- 
ners placed  in  ten  leading  stores;  giant 
display  in  window  five  weeks  ahead;  ban- 
ners out  front;  good  supply  of  heralds  and 
window  cards  distributed,  full  radio  and 
newspaper  treatment.  City  officials 
changed  name  of  Main  street  to  Ben-Hur 
street  for  the  engagement,  and  attended 
ribbon-cutting  ceremonies  at  opening; 
mayor  issued  proclamation;  street  broad- 
cast on  opening  night. 

WINDOW  SELLS  TICKETS 

“THE  APARTMENT.”  With  full  co- 
operation of  furniture  store  owner,  set  up 
a beautiful,  modern  apartment  in  large 
window  at  the  furniture  store.  Another 
dealer  loaned  radio,  television  and  ap- 
pliances. Young  woman  desiring  to  become 
a model  lived  in  the  apartment  for  three 
days.  Her  meals  were  catered  by  Howard 
Johnson’s;  hair-styling  furnished  by  local 
beauty  shop;  literature,  books,  etc.,  fur- 
nished by  book  store;  phone  company  dis- 
played new  Princess  telephone;  direct  tele- 
phone hookup  with  radio  station  used  for 
on-the-spot  happenings  in  “The  Apart- 
ment”! Public  address  system  used  so 
a young  woman  could  tal.k  to  people  in 
the  street  and  plug  a Mystery  Key  con- 
test, in  which  passes  were  offered  to  every- 
one finding  the  right  key  to  “The  Apart- 
ment.” There  was  no  cost  to  the  theatre 
for  all  this. 

“THE  ABSENT-MINDED  PROFESSOR.” 
Sold  an  auto  dealer  on  the  idea  of  buying 
a large  ad  reminding  the  people  not  to 
be  absent-minded  but  to  remember  this 
particular  dealer  for  used  cars. 

CRAZY  OR  MYSTERY  NIGHT.  Period- 
ically holds  a Mystery  Night  or  Crazy 
Night  at  the  drive-in.  On  the  Mystery 
Night,  books  two  features,  doesn’t  tell 
the  titles  of  the  pictures  but  guarantees 


Program  on  Radio 

For  six  years,  W.  F.  Shelton,  man- 
ager of  the  Louisburg  (N.C.)  Theatre, 
has  conducted  the  Community  Visit, 
a sponsored  radio  program  which  fea- 
tures vocational  agriculture  and  voca- 
tional home  economics  activities.  Every 
high  school  in  the  county  has  a Vo-Ag 
or  a Vo  Home-Ec  program,  or  both, 
so  Shelton  and  his  taped  Community 
Visit  are  welcomed  in  all  of  them. 

The  program,  which  Shelton  con- 
ducts personally,  makes  two  tapes  on 
each  visit  to  a school,  and  rotates 
through  the  county’s  seven  high 
schools.  Besides  the  vocational  work, 
he  also  plugs  school  activities,  records 
glee  club  programs,  all  of  which  the 
local  radio  station  is  glad  to  receive 
and  of  which  the  schools  are  im- 
mensely proud. 

Theatre  discoimts  are  given  to 
Future  Farmers  of  America  and 
Future  Homemakers  members. 

During  the  current  school  year, 
Shelton  is  giving  passes  to  all  boys 
and  girls  taking  part  in  the  program. 
In  addition,  each  junior  and  senior 
participating  who  has  an  A or  B grade 
average  receives  a season  pass  good  on 
Friday  nights. 

The  program  is  fully  sponsored  by 
an  oil  company  and  a wholesale  food 
distributor.  There  is  no  cost  to  the 
theatre  except  a few  gallons  of  gaso- 
line. The  twofold  result:  excellent  pub- 
lic relations  and  free  theatre  publicity. 


that  the  customer  will  enjoy  them  both. 
Advertises  that  anything  can  happen  — 
picture  running  upside  down,  a cartoon 
in  the  middle  of  the  feature,  and  in  gen- 
eral “anything  does  happen.”  For  the 
“crazy”  part,  sells  selected  concession 
items  at  ridiculously  low  prices,  puts  passes 
in  popcorn  boxes,  advertises  that  “you 
may  find  a dollar  bill  in  your  hotdog,” 
gives  away  sets  of  tires  “guaranteed  to  fit 
something,”  offers  free  chicken  dinners 
which  in  effect  are  ten  big  boxes  of  pop- 
corn (CORN),  etc. 

LAUNDRY  ADS.  Arranges  with  local 
laundry  on  special  engagements  to  have 
their  shirt  cards  imprinted  with  his  ad, 
giving  copy  to  the  laundry  as  well,  and 
with  the  added  copy:  “Save  This  Shirt 
(Continued  on  next  page) 


BOXOFFICE  Showmandiser  : : Nov.  13,  1961 


— 181  — 


1 


Golden  Nuggets  of  Promotion  'Back  Street'  Given 


(Continued  from  preceding  page) 
Card — five  of  these  cards  and  (amount  of 
money  lower  than  admission)  will  admit 
you  to  see  (picture  being  promoted) 
Laundry  gives  Gainous  ten  cents  for  every 
five  cards  redeemed,  which  pays  for  cost 
of  printing. 

DANCE  RECITAL.  Receives  flat  fee 
from  dance  studio,  which  pays  for  all 
advertising,  including  giant  window  cards. 
Also,  arrangement  permits  theatre  to  keep 
money  from  admissions — 75  cents  adults 
and  50  cents  children.  Good  promotion  for 
theatres  with  stages. 

GIANT  PASSES.  Occasionally  distrib- 
utes giant  passes,  10y2Xl4  inches,  which 
must  be  presented  unfolded  for  admission. 
Also  as  an  attention-getter,  distributes 
“checks”  made  up  to  look  like  the  real 
thing  with  the  following  copy : Town  name, 
playdate  of  picture  at  top  . . . Federal  Re- 
serve Bank  of  Entertainment  . . . Pay  to 
the  Order  . . . “Name  of  Picture”  (in 
amount  space) . Two  Hours  . . . For  the 
Entertainment  Experience  of  a Lifetime. 
Signed  by  Manager  and  Name  of  Theatre. 

NEWSPAPER  HERALD.  On  suitable  at- 
tractions, Manager  Gainous  makes  up 


☆ ☆ ☆ 


Bank  Shares  Cost 

other  productive  ideas  selected  from 
the  Manager  of  the  Year  campaigns 
follow : 

Here’s  a way  to  get  a bank  to  share 
the  cost,  and  benefits,  of  the  Student  Dis- 
count cards.  R.  L.  “Sonny”  Baker  reports 
he  approached  a local  bank  with  the  idea 
of  carrying  an  advertisement  on  the  back 
of  the  Student  Discount  cards  being  issued 
for  the  Center  Theatre  in  Gastonia,  N.C. 
Not  only  did  the  bank  agree  to  pay  for 
the  cost  of  printing  the  cards,  but  also 
accepted  another  suggestion  made  by 
Baker — choose  a number  each  week  (all 
cards  were  numbered),  and  list  the  number 
in  the  bank’s  weekly  newspaper  column, 
entitling  the  holder  to  a $10  savings  ac- 
coimt  on  presentation  at  any  office  of 
the  bank  within  five  days. 

The  cards  were  distributed  to  the  schools 
in  blocks,  with  the  bank  being  informed 
of  the  numbers  blocked  in  each  school. 
This  enabled  the  bank  to  make  sure  that 
the  $10  savings  account  winners  were  from 
all  the  schools,  thus  “sharing  the  wealth” 
over  the  year. 

The  theatre  uses  a screen  trailer  to  plug 
the  bank  participation.  School  principals 
are  more  than  willing  to  distribute  the 
Student  cards  in  view  of  the  savings  ac- 
count idea. 

Bill  Schrum,  manager  of  the  Carolina 
Theatre  and  Hickory  Drive-In  at  Hickory, 
N.C.,  gave  away  five  free  vacations,  each 
a week’s  stay  at  one  of  the  best  lodges 
at  Myrtle  Beach  on  the  Carolina  shore, 
during  the  summer.  Besides  free  lodging, 
each  winner  received  30  gallons  of  gasoline 
and  guest  tickets  on  the  Ocean  Queen. 
Schrum  lined  up  23  merchants  to  sponsor 


herald  to  look  like  a real  newspaper  for 
distribution.  Secures  merchant  ads  to 
cover  cost.  Names  his  newspaper  herald 
Florence  Morning  Gazette  with  the  byline, 
“The  Only  Newspaper  of  Its  Kind  in  Ex- 
istence.” Under  the  weather  column  on  the 
right  hand  side  (top)  his  copy  reads,  “In- 
creased Lovely  Weather  . . . Even  If  It 
Rains,  Sleets  or  Snows  . . . High  Time  in 
Entertainment!  Low  in  Cost!” 

FLYING  SAUCERS.  In  the  Circle  Drive- 
In,  “Flying  Saucer”  idea  is  used  occasion- 
ally. Sails  off  screen  tower  eight-inch 
paper  plates,  each  one  having  some  little 
prize,  such  as  candy,  balloon,  sucker,  etc. 
Few  carry  special  awards,  such  as  coupons 
which  can  be  exchanged  for  one  dollar 
in  cash  or  merchandise  at  the  snack  bar. 

IMPRINTS  AT  RESTAURANTS.  Se- 
cures permission  from  restaurant  owners 
to  imprint  the  back  of  their  guest  checks 
with  the  following:  “After  a Good  Meal 
Here,  Top  It  With  TOP  Entertainment 
at  the  Carolina  Theatre.  Always  the  Best 
in  Movie  Entertainment.”  Also,  on  special 
engagements,  secures  permission  to  im- 
print napkins  using  a small  two-column 
mat. 


☆ ☆ ☆ 


of  Student  Cards 

the  vacations  giveaway.  The  merchants 
gave  out  tickets  for  the  drawing  to  their 
customers;  tickets  were  deposited  in  a box 
at  the  theatre  where  the  drawing  was  held. 
Schrum  used  a screen  trailer  and  carried 
plugs  on  all  radio  and  newspaper  adver- 
tising. 

Boyd  Bailey  of  the  Darlington  (S.C.) 
Theatre  sold  a “Fit  the  Missing  Piece” 
promotion  to  a merchant.  He  glued  a jig- 
saw puzzle  on  plywood,  with  three  pieces 
missing,  and  displayed  the  board  in  the 
merchant’s  place  of  business.  Gave  away 
duplicate  pieces  to  the  jigsaw  puzzle  at  the 
theatre  boxoffice  with  admission  ticket 
purchases.  Pieces  that  fit  into  the  missing 
places  received  prizes,  such  as  toaster,  deep 
fryer  and  refrigerator.  The  missing  pieces 
were  given  away  at  proper  intervals  to  hold 
interest  in  contest.  The  promotion  pleased 
the  merchant,  due  to  increased  traffic  in 
his  stores,  and  also  benefited  the  theatre. 

Jim  Hawkins,  Ritz,  Columbia,  S.C.,  sold 
dollar  bills  for  84  cents  on  the  busiest 
corner  in  Columbia  in  connection  with 
“The  Grass  Is  Greener.”  Four  disc  jockeys 
broadcast  all  morning  about  the  11  o’clock 
event,  50  were  sold  in  the  first  30  min- 
utes. Pictures  were  made  of  Hawkins  and 
the  crowd  by  the  newspaper  and  TV 
cameramen,  and  the  disc  jockeys  inter- 
viewed the  people  who  had  lined  up  to 
buy  the  dollars  for  later  radio  broadcasts. 
The  stunt  was  pulled  again  at  4 p.m.  and 
50  more  bills  sold.  Results:  for  a $16  in- 
vestment, Hawkins  secured  pictures  and  a 
three-column  newspaper  story,  was  on 
both  TV  stations  and  on  radio  all  day. 
It  was  the  talk  of  the  town. 


H-Bomb  Campaign! 

When  “Back  Street”  was  shown  at  the 
Granada  Theatre,  Schine  de  luxe  suburban 
operation  in  Buffalo,  Manager  Joseph 
Garvey  put  on  a campaign  described  as 
of  the  “50  megaton”  order,  in  which  he  .g 
was  assisted  by  U-I  exploiteer  Bernie  Kor-  a 
ban. 

One  of  the  highlights  was  a fashion 
show  on  opening  night  put  on  in  co- 
operation with  the  Sattler  department 
store,  which  gave  the  event  a lot  of  ad 
space  and  publicity  and  furnished  the 
models  to  display  the  new  fall  styles.  The 
store  also  put  in  some  very  attractive 
window  displays  playing  up  the  picture 
and  the  fashion  show. 

There  also  were  several  contests  on  local 
radio  stations  in  which  entrants  were 
asked  to  submit  fashion  designs,  identify 
movie  theme  songs  and  list  titles  with  the 
word  “street”  in  them.  Among  the  prizes 
were  the  record  albums  of  the  soundtrack 
music  from  “Back  Street.” 

The  theatre  took  advantage  of  the  book 
tieup  by  using  a giant  book  ballyhoo  on 
the  street:  used  posters  on  the  trucks  of 
the  Empire  State  News  Co.,  distributors 
of  the  paperback  edition;  distributed  book- 
marks in  bookstores  and  in  Sattler’s  book 
department,  and  put  in  window  displays 
in  many  of  the  leading  book  stores. 

The  theatre  planted  a page  display  of 
the  fashions  in  the  picture  in  the  roto 
section  of  the  Sunday  Courier-Express, 
and  there  were  window  display  tieups  with 
a long  list  of  appliances,  luggage,  jewelry, 
music,  cameras,  etc. 

Window  cards  were  distributed  through- 
out the  city  and  there  was  a special  ad-  y 
vance  screening  to  which  members  of  many 
organizations,  store  fashion  departments, 
disc  jockeys  and  wives  were  invited.  The 
screening  was  put  on  in  the  projectionists 
screening  room  at  498  Pearl  St.  “Bac.c 
Street”  opened  to  excellent  business. 

Hotel  Dinner-Ticket  Tie 
Helps  His  Sunday  Shows 

The  Reidsville,  S.C.  city  council  recently 
permitted  Sunday  amusements,  and  in 
order  to  build  up  his  Sunday  shows.  Bill 
Hendrix,  manager  of  the  Rockingham 
Theatre,  arranged  a tiein  with  the  hotel 
coffee  shop  wherein  a theatre  ticket  was 
included  in  the  price  of  a Sunday  dinner 
at  the  hotel.  The  hotel  pays  for  each 
ticket  that  comes  in  and  is  pleased  with 
the  extra  plates  being  served  under  the 
arrangement.  Bill  also  runs  a screen  ad 
informing  his  patrons  of  this  value  and 
includes  the  information  in  his  newspaper 
ads. 

Taking  advantage  of  the  summertime 
Wednesday  afternoon  store  closings,  Hen- 
drix provided  a special  kiddy  show  and 
serial,  starting  at  1 p.m.  This  provides 
extra  income  for  the  theatre  as  many 
children  came  again  on  Saturday  after- 
noon, whereas  with  his  Saturday  morn- 
ing kiddy  matinees,  the  children  seldom 
returned  for  the  afternoon.  i 

As  a newspaper  ad  attention-getter  " 
Hendrix  is  inserting  in  his  ads  “A  Family 
of  the  Day,”  with  the  family  listed  as 
special  guests  of  the  theatre  for  that  day. 

It  is  proving  effective  as  the  people  are 
looking  at  the  ads  in  search  of  their  names. 


2 


— 182 


BOXOFFICE  Showmcmdiser  ::  Nov.  13,  1961 


jht  400^^^^ 'M^ai^a 
/fy&tiz!  /^4  ka  aj^zm: 
a^S^/  j&iedZiZ 

Sk:*  ^^ond^aK^ 


ON  LIMB  FOR  AUDREY 

Drawing  special  attention  in  the 
lobby  of  Hollywood  Theatre  at  Toronto, 
Ont.,  was  this  display  prepared  by 
Manager  Len  Bishop.  The  copy: 

“A  RAVE  from  the  manager.  I’ll  eat 
my  hat  if  Audrey  Hepburn  in  ‘Break- 
fast at  Tiffany’s’  fails  to  get  nomi- 
nated for  an  Oscar  for  her  sparkling 
performance.  This  is  a different  Hep- 
burn! This  is  a different  kind  of  story. 
It’s  ultra  sophisticated  . . . you’ll  see 
what  I mean.  You’ll  like  her  handsome 
leading  man,  George  Peppard.  Don’t 
miss  it!” 

It  was  signed,  “Sincerely,  Len 
Bishop,  manager,  Hollywood  Theatre.” 
Bishop  feels  sure  his  friends  and 
well-wishers  will  be  around  to  see  him 
keep  his  promise  should  Audrey  fail  to 
be  nominated.  However,  Len  has  an 
ace  in  the  hole — his  friends  have  over- 
looked the  fact  that  pizza  dough  will 
make  a first  class  skimmer! 


Full-Scale  X-15  Model 
Gets  Heavy  Attention 

A full-sized  model  of  the  Air  Force’s 
X-15  rocket  spaceship  was  exhibited  in 
front  of  the  Plaza  Theatre  in  El  Paso,  Tex., 
for  three  days  in  advance  of  the  opening  of 
“X-15.”  Bill  Chambers,  city  manager  for 
the  Interstate  circuit,  and  John  Paxton, 
Plaza  manager,  had  to  do  a lot  of  maneu- 
vering to  get  the  rare  model,  but  the  atten- 
tion it  got  from  thousands  of  citizens  re- 
warded their  extra  efforts. 

Sgt.  W.  J.  Shea,  local  Air  Force  recruiter, 
had  charge  of  the  arrangements  once  the 
replica  arrived.  The  craft  measui’es  50 
feet  long  and  has  a 25-foot  wingspan. 


On  Phone  for  'Grass' 

For  “The  Grass  Is  Greener”  Virginia 
Setzer,  manager  of  the  Spartan  in  Sparta, 
N.C.,  made  telephone  calls  to  all  the  young 
married  couples  in  the  town,  telling  them 
about  the  picture  and  inviting  them  to 
attend. 


CITATION  WINNERS  FOR  OCTOBER  1961 

Rob  Anderson,  manager,  Bala  Theatre,  Bala-Cynwyd,  Philadelphia.  When  the  kids 
couldn’t  come  to  the  theatre,  Manager  Anderson  went  to  them — with  a Sat- 
urday matinee  bus  service,  which  he  maintains  throughout  the  school  year,  rain  or 
snow. 


Fred  Beyer,  manager.  Hunt’s  Strand,  Wildwood,  N.  J.  Donning  a skindiver’s  outfit. 
Manager  Beyer  and  SCUBA  friends  literally  went  into  the  ocean  for  prints  of 
“Voyage  to  the  Bottom  of  the  Sea.” 

Edward  Meade,  manager.  Paramount  Theatre,  Buffalo,  N.  Y.  For  extensive  campaign 
on  “Alakazam  the  Great.” 


Bill  Wilson,  manager,  Penn  Theatre,  Washington,  Pa.  Cited  for  outstanding  sign 
and  display  work  on  “Homicidal.” 

John  Coussoulis,  manager,  Indiana  Theatre,  Indiana,  Pa.  For  his  striking  outside 
stunt  in  behalf  of  “The  King  of  the  Roaring  20’s.” 

William  Jenkins,  Sky  Drive-In,  Adrian,  Mich.  For  his  successful  Igloo  Club  winter 
patronage  stimulant. 

Sam  Conti,  manager,  Stanley  Theatre,  Jersey  City,  N.  J.  For  his  proficient  promo- 
motion  of  “The  Guns  of  Navarone.” 

R.  E.  Gordon,  manager,  Odeon  Theatre,  Bristol,  England.  Outstanding  campaign 
for  “The  Guns  of  Navarone.” 

David  P.  Lynch,  manager,  Ute  Theatre,  Colorado  Springs,  Colo.  Cited  for  his  success- 
ful look-alike  Sandra  Dee  contest,  staged  in  behalf  of  “Tammy  Tell  Me  True.” 

• 

Charles  Stokes,  manager.  Bar  Harbour  Theatre,  Massapequa  Park,  Long  Island, 
N.  Y.  For  unusual  devotion  to  expanding  the  effectiveness  of  the  Bar  Har- 
bour’s summer  children’s  film  series. 


A JFK  Rocker  Tiein 

Dewanner  Stallings  of  Newport  News, 
Va.,  capitalized  on  President  Kennedy’s 
rocking  chair  publicity  by  setting  up  an 
out-front  display  complete  with  a rocking 
chair  for  “The  Great  Imposter.”  His  copy: 
“The  ole  rockin’  chair  . . . reserved  just  for 
you!  Believe  us,  you’ll  need  it  after  seeing 
‘The  Great  Imposter.’  ” This  was  tied  into 
the  quote  from  the  Washington  Post  by 
critic  Richard  Coe:  “President  JFK 

doubled  up  from  laughing  so  hard.” 


'Breakfast'  in  Front 

In  a tieup  with  radio  station  KRSI, 
Regal  Johnson,  manager  of  the  World 
Theatre,  Minneapolis,  served  free  coffee 
and  doughnuts  in  front  of  the  theatre 
between  7:30  and  8:30  a.m.  on  the  opening 
morning  of  “Breakfast  at  Tiffany’s.”  KRSI 
broadcast  the  proceedings. 


Greets  New  Citizens 

Floyd  Naylor  of  the  Gibson  Theatre  in 
Laurinburg,  N.C.,  keeps  a continuous  check 
with  the  Chamber  of  Commerce  to  secure 
names  of  newcomers  to  the  town,  and  for- 
wards complimentary  tickets  with  a letter 
of  welcome  to  each  new  citizen. 


Ways  to  Get  Doormen 
To  Tear  Tickets  at  Once 

Here  are  two  ways  to  make  certain  the 
doorman  tears  the  tickets  immediately. 
One  manager  is  offering  cash  awards 
each  week  to  the  patrons  holding  lucky 
ticket  stub  numbers.  The  offer  is  adver- 
tised on  the  screen,  and  lucky  numbers 
are  posted  each  week  in  the  boxoffice. 

A drive-in  manager  occasionally  allows 
a five-cent  discount  on  the  purchase  at 
the  concession  stand  to  every  person  hold- 
ing a ticket  stub.  The  announcement  is 
made  over  the  public  address  system,  as 
well  as  to  each  car  of  persons  as  it  enters 
the  drive-in.  'This  serves  a twofold  purpose 
— gets  to  patrons  to  request  ticket  stubs 
and  sparks  business  at  the  snack  bar  a bit. 


A Winter  Special  Tieup 

Alfred  Alperin  of  the  Meadows  Drive-In 
arranged  with  Eastwood  Motors,  East 
Hartford,  Conn.,  to  present  two  theatre 
passes  to  each  Eastwood  customer  buying 
an  $8.88  “Winter  Special,”  featuring  two 
gallons  of  antifreeze,  lubrication,  oil 
change  and  ten  gallons  of  gasoline.  In 
return,  Eastwood  provided  a handsome 
amount  of  newspaper  cooperative  adver- 
tising. 


BOXOFFICE  Showmandiser  : : Nov.  13,  1961 


— 183  — 


3 


As  It  Looks  To  He 

By  KROGER  BABB 

A Showmans  Views  on  Merchandising  Motion  Pictures 


IN  THE  CAPITAL  of  Ohio  there  is  a 
unique  theatre.  It's  called  the  Bexley,  being 
named  after  the  area  in  which  it’s  located. 
Outside,  this  theatre  is  not  too  imlike 
many  others.  The  building  has  a high 
fi-ont,  and  is  attractively  designed.  It  sets 
back  some  30  feet  off  the  main  sidewalk, 
creating  what  might  be  called  a foyer 
under  the  stars.  In  this  outside  area  are 
two  30x40  boards,  slanted  in  either  direc- 
tion toward  both  the  approaching  foot  and 
motor  traffic.  These  are  augmented  by 
small  changeable  letter  boards,  facing 
either  direction.  The  general  outside  ap- 
pearance is  merely  “different  enough”  to 
cause  the  stranger  to  look  twice. 

— 0 — 

BUT  INSIDE.  THIS  THEATRE  is  a 
different  story.  First,  the  cashier  is  young, 
attractively  dressed  and  wears  more  smiles 
than  clothes.  Her  “How  many,  please?” 
has  a charm  that  makes  spending  your 
money  a pleasant  experience.  Her  “Thank 
you”  and  sly  wink  makes  you  want  to 
come  back  again.  The  doorman  is  no 
pimply  faced  school  kid  with  uncut  hair 
down  the  back  of  his  neck,  but  rather  a 
fine-looking  young  man,  in  neatly  pressed 
suit,  white  shirt  and  attractive  tie.  The 
lobby  and  foyer  is  void  of  anything  re- 
sembling a snack  bar  or  concession  stand. 
The  theatre  has  a clean,  fresh,  new, 
modern  appearance — and  smells  as  excit- 
ing as  it  looks. 

— 0 — 

THIS  LITTLE  THEATRE  does  an  un- 
usual amount  of  business  these  days. 
Therefore,  we  had  a good  look  around. 
About  one-third  of  its  patrons  were  arriv- 
ing in  cars  with  out-of-state  licenses.  They 
were  from  nearby  motel  row.  During  con- 
versations with  several  of  these  people 
we  learned  this  theatre  had  captured  their 
imagination  with  a line  in  its  newspaper 
ad,  which  reads:  “The  World’s  ONLY 
Theatre  with  TWO  Auditoriums — Feature 
at  7 — 7:45 — 8:30 — 9:15 — 10  p.m.”  Inside, 
instead  of  one  600-seat  auditorium,  there 
are  two  300-seaters.  If  you  arrive  at  7 p.m. 
you  step  to  the  left,  but,  if  you  arrive  at 
7:40,  you  step  to  the  right.  The  big,  smil- 
ing, beautifully  dressed  gentleman  serving 
as  a traffic  cop  in  the  middle  of  the  foyer, 
was  calling  many  patrons  by  name  while 
shaking  hands  and  introducing  himself 
to  the  others.  He  turned  out  to  be  a 
manager  who  wasn’t  resting  from  a golf 
game  or  playing  gin  rummy  behind  the 
desk  in  his  office.  This  man  sheuld  run 
for  office.  He  knows  lots  of  folks  person- 
ally. 

— 0 — 

ANOTHER  VERY  PRETTY  maiden  was 
serving  steaming-hot  coffee  in  china  cups 
and  saucers,  plus  napkin  and  cookie — and 
taking  bows  instead  of  the  patron’s  money. 
For  non-coffee  drinkers  there  is  free  iced 
Coca-Cola.  The  projection  was  perfection 
— sharp  and  plenty  of  light.  The  sound 
level  kept  changing  as  the  auditoriums 
filled  and  emptied  and  whoever  was  moni- 
toring it  knew  what  he  was  doing.  It 
was  always  “just  right.”  The  carpets  are 


bright  and  spotless,  the  walls  attractively 
decorated,  the  acoustics  excellent,  the  seats 
very  comfortable.  The  night  we  were  there, 
this  theatre  was  charging  $1.25  and  play- 
ing a film  as  old  as  we  are — and  yet  both 
auditoriums  were  comfortably  full.  It  was 
the  third  week  for  the  “Days  of  Thrills 
and  Laughter.”  The  manager  had  no  idea 
how  long  the  picture  might  run.  He  re- 
marked, “The  Golden  Age  of  Comedy”  had 
run  14  weeks.  Keep  in  mind,  this  theatre 
is  not  in  too-large  a city. 

— o — 

WHY  THIS  IDEA  in  theatre  designing 
did  not  catch  on  worldwide,  isn’t  easy  to 
answer.  The  Bexley  was  built  in  1938  by 
Frank  Lindenburg  and  Burt  Williams. 
Originally,  the  theatre  had  but  one  set 
of  projectors  and  these  put  the  picture 
on  both  auditorium  screens  through  a 
mirror  arrangement  within  the  booth.  To- 
day, it  has  two  complete  booths,  enabling 
it  to  “overlap”  the  starting  time  for  a 
feature  by  merely  bicycling  reels  from  one 
side  of  its  big  booth  to  the  other.  Two 
operators  handle  the  double  booth,  al- 
though they  told  us  one  man  can  and 
does  handle  both  sets  of  equipment  in  an 
emergency.  Both  operators  are  equipped 
with  and  at  all  times  wear  headphones, 
whether  they  be  at  the  machines,  the 
rewind  table  or  elsewhere  in  the  theatre. 

— 0 — 

HISTORY  REVEALS  THAT  the  build- 
ers of  this  theatre  each  lost  a fortune. 
They  never  were  able  to  discover  the 
right  policy.  A circuit  operated  the  theatre 
at  a loss  for  several  years  and  gave  it  up 
as  a ghost  house.  Then,  along  came  two 
unusual  men.  One  is  best  described  as  a 
rare  individual  who,  “simply  loves  motion 
pictures  as  his  entertainment  hobby.”  He 
bought  the  property  and  runs  this  theatre 
as  a most  successful  business  today.  The 
other  is  a “character”  among  the  na- 
tion’s better  showmen.  He’s  crazy  like  a 
fox.  He  may  not  be  the  world’s  greatest 
exploitation  man  nor  suited  for  the  Madi- 
son avenue  crowd,  yet  we  noted  shortly 
after  Academy  Award  time  that  his  open- 
ing ad  carried  a banner  headline : 
“Anatomy  Award  Winner  of  1961.”  So  why 
didn’t  some  of  the  wiser  boys  think  up 
that  one?  These  two  showmen  make  a 
winning  team.  In  this  day  and  age,  when 
winning  theatres  of  the  past  are  starving, 
the  Bexley  is  one  that  starved  for  years 
until  these  two  showmen  “unlocked  the 
gimmicks  that  constitute  the  secrets  of  an 
outstanding  present-day  winner!” 


A Guess  With  a Ticket! 

A month-long  contest  was  held  at  the 
Reeves  Theatre  in  Elkin,  N.C.,  by  Manager 
Leslie  Sprinkle  in  which  patrons  were 
asked  to  guess  the  number  of  persons  who 
had  attended  the  theatre  the  previous 
year.  Each  patron  was  entitled  to  one 
guess  for  each  admission  purchased.  Large 
prizes  were  awarded  to  the  top  five  win- 
ners, and  as  a result  more  than  2,000  per- 
sons entered  the  competition. 


Guessing  Game  on  Air 
To  Plug  'Paris  Blues' 

In  advance  of  “Paris  Blues”  at  the 
Loew’s  State  Theatre  in  New  Orleans, 
Robert  Ragsdale,  assistant  manager,  bor- 
rowed from  Werlein’s  music  store  a Selmer 
clarinet,  trumpet  and  saxophone  made  in 
Paris  which  he  mounted  on  a board  cov- 
ered with  puckered  blue  plush.  The  dis- 
play hung  on  the  wall  in  the  foyer  between 
the  entrance  and  exit,  and  was  readily 
noticeable  when  leaving  the  theatre. 

The  musical  instruments  and  “Paris 
Blues”  were  advertised  frequently  during 
the  day  a week  in  advance  over  radio 
station  WJBW  in  connection  with  a guess- 
ing contest.  Listeners  were  asked  to  send 
their  estimates  on  the  total  value  of  the 
insti'uments  to  the  station.  Each  of  five 
persons  who  came  closest  to  the  correct 
figure  received  a pair  of  guest  tickets. 

Werlein’s  also  plugged  the  contest  in 
radio  and  newspaper  advertising. 


Back  to  School  Program 
Costs  Little,  Draws  Big 

A back-to-school  show  was  put  together 
at  Fostoria,  Ohio,  at  a nominal  cost  to  the 
sponsors,  which  added  a tidy  amount  of 
extra  revenue  to  the  till  of  the  State 
Theatre. 

C.  V.  Mitchell,  manager,  went  to  40 
merchants  and  explained  the  benefits  of  a 
theatre-merchant  sponsored  back-to-school 
free  show.  All  came  in  by  paying  a small 
fee  to  take  care  of  the  theatre  expenses. 
A board  out  front  listed  the  names  of  the 
40  sponsors. 

Second,  Mitchell  approached  the  police 
department  to  send  a representative  to 
the  theatre  and  demonstrate  the  right  and 
wrong  in  bicycle  operation.  The  police  were 
tickled  to  do  so,  and  brought  along  a 
booklet  to  give  each  child,  “The  Bike 
Riders  Manual.” 

Third,  the  State  manager  went  to  the 
Navy  recruiter  and  obtained  1,000  U.S. 
Navy  History  cartoon  booklets  and  1,000 
U.S.  Navy  school  book  covers  and  some 
book  markers. 

“Thus  I had  a full  house,”  Mitchell  re- 
ports: “with  free  gifts  for  everyone,  and 
a mixture  of  good  screen  entertainment 
and  a little  education  we  came  up  with  a 
lot  of  goodwill,  not  to  mention  the  extra 
revenue  and  all  that  popcorn  and  candy 
sold.” 


Free  Dinners  for  Two 

In  the  first  long-range  theatre-restau- 
rant tieup  of  its  kind  in  western  Massa- 
chusetts in  some  time,  Vincent  Blais,  new 
operator  of  the  Phillips  TTieatre  in  Spring- 
field,  is  offering  a free  dinner  for  two  at 
the  Jaycox  restaurant  (near  the  theatre, 
incidentally)  to  holder  of  designated  lucky 
ticket  stub  number  on  Thursday  nights. 
The  policy  is  known  as  ‘This  Is  Lucky 
Thursday.” 


Radio  Reaches  Teenagers 

Glen  Davis,  manager  of  the  Colonial 
Theatre,  Tarboro,  N.  C.,  used  radio  in  the 
afternoons  after  school  to  reach  teenagers 
for  “Teenage  Millionaire.”  He  gave  away 
300  Jimmy  Clanton  records. 


4 


— 184  — 


BOXOFFICE  Showmandiser  : : Nov.  13,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  ot  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  tor 
Cinemascope;  ® VistaVision;  is)  Superscope;  ® Noturama;  @ Regalscope;  ® Techniramo. 
Symbol  (J  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


++  Very  Good;  r Good;  — Fair;  — Poor;  — Very  Poor. 


In  the  summary  fl  is  rated  2 pluses,  — as  2 minuses. 


v..=  lfez 

re  ™ £ ra 
a.  E |ZC3 


2550  ©Ada  (108)  © Drama  

MGM 

8-  7-61  + 

+ 

+ 

+ 

+ 

+ 

+ 

7+ 

2552  .’'Her  Mein  Kampf 

(74)  Semidoc’y  

. . Brenner 

8-14-61  ± 

— 

+ 

3+3- 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  . . . 

AlP 

7-17-61  + 

44 

+ 

44 

+ 

H 

9+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

,20th-Fox 

4-17-61  ± 

+ 

rt 

+ 

6+4~ 

2514  ©All  in  a Night’s  Work 

(94)  Comedy  

3-27-61  44 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama 

. .Atlantis 

3-13-61  ± 

1+1- 

2574  Anatomist,  The  (73)  Dr 

Gordon-SR 

10-30-61  ± 

— 

it 

2+3- 

2562  Anatomy  of  a Psycho  (75)  Dr 

SR 

9-18-61  — 

1- 

2524  Angel  Baby  (97)  Drama  . . 

AA 

5-15-61  -H 

44 

+ 

+ 

8+2- 

2548  Anna’s  Sin  (86)  Drama 

English'dubbed  

7-24-61  ± 

2+2- 

2549  Armored  Command  (99)  War  Dr AA 

8-  7-61  + 

+ 

+ 

it 

4+1- 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  .... 

. . . .MGM 

4-24-61 

+ 

+ 

44 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VitaScope.. 

Filmgroup 

7-  3-61  + 

1+ 

2576  ©Bachelor  in  Paradise 

(109)  © Com 

MGM 

11-  6-61  -H- 

+ 

+ 

44 

6+ 

2570©Back  Street  (107)  Drama... 

U-l 

10-16-61  +f 

44 

+ 

44 

+ 

+ 

10+1— 

2569  Badjao  (100)  Action  Dr 

. . Parallel 

10-16-61  zt 

+ 

+ 

+ 

4+1- 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 

.20th-Fox 

7-17-61  + 

+ 

+ 

7+4- 

2517  Behind  the  Mask  (85)  Dr 

. Showcorp 

4-24-61  + 

1+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  .... 

. . . .Janus 

4-24-61  ± 

+ 

2+1- 

2531  Beware  of  Children  (80)  Com 

1 AlP 

6-  5-61  + 

+ 

+ 

4+1- 

2526  ©Beyond  All  Limits  (100)  Dr. 

5-15-61  44 

2+ 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 

8-28-61  + 

+ 

+ 

+ 

+ 

+ 

7+1- 

2528  ©Big  Show,  The  (113)  © Dr. 

20th-Fox 

5-22-61  44 

+ 

+ 

44 

+ 

44  10+1- 

2520  ©Bimbo  the  Great  (87)  Circus 

Dr..  .WB 

5-  1-61  + 

lii 

+ 

— 

z*z 

— 

5+5- 

2566  Black  Pit  of  Dr.  M (71)  Ho 

. . .UPRO 

8-  2-61  ± 

1+1- 

2504  Black  Sunday  (84)  Horror  Dr 

AlP 

2-20-61  + 

+ 

+ 

44 

44 

+ 

+ 

9+ 

2516  Blast  of  Silence  (77)  Drama  . 

U-l 

4-17-61  + 

44 

+ 

7+3- 

2560  ©Blood  and  Roses  (74)  ® 

Dr..  . Para 

9-11-61  ± 

+ 

± 

7+6- 

2566  Boy  Who  Caught  a Crook  (72) 

Ac..  .UA 

10-  2-61  + 

— 

it 

— 

3+4- 

2543  Brainwashed  (78)  Dr 

AA 

7-10-61  ± 

44 

44 

+ 

+ 

7+1- 

2568  ©Breakfast  at  Tiffany’s  (115) 

C’y  Para 

10-  9-61  44 

+ 

44 

44 

44 

+ 

+ 11+ 

2554  Bridge  to  the  Sun  (112)  Drama..  MGM 

8-21-61  44 

+ 

+ 

44 

+ 

44 

44  11+ 

2534  ©By  Love  Possessed  (116)  Drama UA 

6-12-61  + 

44 

+ 

+ 

+ 

8+2- 

U 

2512  ^Canadians,  The  (S5)  <g)  Dr.. 

.20th-Fox 

3-20-61  ± 



+ 

+ 

+ 

it 

6+4- 

2551  Cat  Burglar,  The  (65)  Ac  Dr.. 

UA 

8-14-61  ± 

+ 

2+1- 

2558  Claudelle  Inglish  (99)  Dr 

WB 

9-  4-61  ± 

+ 

+ 

+ 

di 

7+4- 

2550  Cold  Wind  in  August  (80)  Dr.  ..Aidart 

8-  7-61  + 

+ 

+ 

+ 

7+3- 

2544  ©Come  September  (112)  © Com.  ..U-l 

7-10-61  44 

+ 

44 

44 

44 

44 

44  13+ 

2575  ©Comancheros,  The  (107)  © 

Outdoor  Drama  

20th- Fox 

11-  6-61  44 

+ 

+ 

4+ 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof 

Filmgroup 

8-  7-61  + 

1+ 

2521  Cry  Freedom  (90)  Dr 

5-  8-61  ± 

+ 

+ 

+ 

4+1- 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  

U-l 

5-  8-61  44 

44 

44 

+ 

+ 

8+ 

— 

2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  

AA 

5-22-61  + 

Hh 

+ 

44 

+ 

8+3- 

2559  Day  the  Sky  Exploded,  The 

(80)  Science-Fiction  Excelsior 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation  20th-Fox 

2515  ©Dead  One,  The  (70)  Horror  SR 

2535  ©Deadly  Companions,  The  (90) 

Panav'n,  Western Pathe-America 

2547  Dentist  in  the  Chair  (84)  Com Ajay 

2564  ©Devil  at  4 O’clock,  The 

(127)  Adv.  Dr Col 

2573  Devil’s  Hand,  The  (71) 

Horror-Terror  Crown-SR 

2508  ©Don  Quixote  (110)  Classic  Dr.  ..MGM 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA 

— E— 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA 

2562  Explosive  Generation,  The 

(90)  Or UA 

— F— 

2520  Fabulous  World  of  Jules  Verne,  The 

(81)  Novelty  Adv WB 


9-11-61  -f 

3- 20-61  ++  + + 4+  ± 

4-  3-61  ± 


1+ 

++  -f  10+1- 
1+1- 


6-12-61  •+ 
7-24-61  -H- 


10-30-61  ± 

3-  6-61  ++  -+ 
5-22-61 


9-18-61  + + 


+ ++  + 


+ 


++  ± 


+ 7+ 

6+1- 


+ 

44 

44 

44 

+ 

44 

12+ 

1+1- 

44 

44 

— 

44 

44 

10+1- 

it 

+ 

tt 

4+5- 

44 

44 

44 

44 

44 

44 

14+ 

+ 

+ 

44 

6+1- 

+ 

+ 

+ 

+ 

44 

44 

10+ 

" ^ 5 “ 

rj  2 « 

O.S  ZO 


•2*  o 

■5  S 


2542  ©Fanny  (133)  Com.  Dr 20th-Fox 

2557  Fast  Set,  The  (84)  Comedy  Audubon-SR 
2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  20th-Fox 

2531  Fi.e  Golden  Hours  (90)  Comedy  . ..Col 
2507  Five  Guns  to  Tombstone  (71)  W’n  . . UA 
2575  ©Flight  of  the  Lost  Balloon 

(91)  © Adventure  Woolner 

2563  Flight  That  Disappeared,  The 

(72)  Science-F’n  UA 

2538  Follow  a Star  (102)  Comedy  ....Zenith 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  20th-Fox 

2507  Frontier  Uprising  (68)  W n UA 

2523  Gambler  Wore  a Gun,  The  (67)  W’n.  .UA 

2531  Get  Outta  Town  (65)  My. . .Sterling  Wld 
2533  ©Gidget  Goes  Hawaiian  (102)  C/M..  Col 
2542  ©Girl  in  Room  13,  The  (79)  ....Astor 

2563  Girls  on  the  Run  (64)  Mys Astor 

2544  Goodbye  Again  (120)  Dr UA 

2481  Great  Impostor,  The  (112)  Dr U-l 

2560  Great  War,  The  (118)  Drama  ....  Lopert 

2540  Green  Helmet,  The  (88)  Ac MGM 

2556  ©Greyfriars  Bobby  (91)  Drama  . . . . BV 

2529  Gun  Fight  (62)  Western  UA 

2533  ©Guns  of  Navarone,  The  (155) 

© War  Adventure  Col 

— H — 

2488  Hand  in  Hand  (75)  Dr Col 

2572  Head,  The  (95)  Horror Trans-Lux 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  Cont’l 

2535  Hitler’s  Executioners  (78) 

Documentary  Vitalite 

2539  Homicidal  (87)  Mys Col 

2546  ©Honeymoon  Machine  (87) 

© Comedy  MGM 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2530  ©House  of  Fright  (80)  C Ho AlP 

2565  Hustler,  The  (134)  © Drama.  . 20th-Fox 

2556  Invasion  Quartet  (87)  Com-Dr.  ..MGM 

2574  Judgment  at  Nuremberg  (189)  Dr..UA 

— K— 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exclusive 

2571  ©King  of  Kings  (161)  ® 

Religious  Drama  MGM 

2540  King  of  the  Roaring  20's 

(106)  Cr.  Drama  AA 

— L— 

2533  ©Ladies  Man,  The  (106)  Com Para 

2561  ©Last  Rebel,  The  (83) 

Adv.  Dr Sterling  World 

2532  ©Last  Sunset,  The  (112)  W’n U-l 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA 

2563  Lisette  (83)  Action Medallion 

2513  Look  in  Any  Window  (87)  Dr AA 

2549  ©Loss  of  Innocence  (99)  Dr Col 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM 

2524  Mad  Dog  Coll  (88)  Ac  Or Col 

2552  ©Magic  Boy  (75)  Cartoon  Feature  . MGM 
2512  Mailbag  Robbery  (70)  Ac Tudor 

2541  Man  in  the  Moon  (98)  Com..  .Trans-Lux 

2562  Man -Trap  (93)  Ac  Dr Para 

2554  ©Marines,  Let’s  Go  (104)  © 

Service  comedy  20th-Fox 

2573  Mark,  The  (127)  © Drama  Cont’l 

2546  Mary  Had  a Little  (83)  Comedy UA  7-17-61 

2576  Mask,  The  (83)  Depth-dimension 

Horror  Drama  WB  11-  6-61  + — — 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  AlP  5-15-61  ■+  -ff  ± 

2532  Matter  of  Morals,  A (90) 

Drama  UA  6-  5-61  + + + + + 


7-  3-61  +4 

44 

44 

44 

44 

44 

H 

14+ 

9-  4-61  ± 

1+1- 

5-15-61  + 

- 

+ 

- 

+ 

3+2- 

4-  3-61  + 

4- 

± 

1 

1 

+ 

7+3- 

6-  5-61  + 

— 

+ 

± 

6+5- 

3-  6-61  ± 

+ 

6+5- 

11-  6-61  + 

- 

1+1- 

9-25-61  + 

±: 

44 

7+4- 

6-19-61  ± 

— 

+ 

3+5- 

7-24-61  -H- 

+ 

44 

+ 

+ 

44 

10+1- 

3-  6-61  + 

+ 

+ 

— 

6+3- 

5-15-61  ± 

4+4- 

6-  5-61  ± 

1+1- 

6-12-61  + 

— 

+ 

+ 

44 

44 

+ 

8+1- 

7-  3-61  + 

1+ 

9-25-61  ± 

1+1- 

7-10-61  + 

+ 

44 

44 

+ 

44 

10+1- 

11-28-60  44 

44 

+ 

44 

44 

44 

+ 

12+ 

9-11-61  + 

44 

+ 

44 

7+1- 

6-26-61  + 

— 

+ 

it 

+ 

6+4- 

8-28-61  -H- 

+ 

44 

+ 

44 

44 

44 

12+ 

5-29-61  ± 

+ 

+ 

— 

4+3- 

6-12-61  ff 

44 

44 

44 

44 

44 

44 

14+ 

12-19-60  + 

44 

44 

44 

44 

44 

44 

13+ 

10-23-61  + 

— 

— 

+ 

— 

3+4- 

3-27-61  + 

+ 

+ 

+ 

4+ 

6-12-61  ± 

44 

3+1- 

6-2561  + 

44 

+ 

+ 

44 

+ 

+ 

9+ 

7-17-61  44 

+ 

+ 

44 

44 

44 

+ 

11+ 

2-27-61  ■+ 

44 

+ 

44 

44 

+ 

10+ 

529-61  + 

± 

+ 

5+3- 

10-  2-61  + 

+ 

+ 

44 

44 

44 

44 

11+ 

8-28-61  ± 

+ 

+ 

+ 

+ 

6+2- 

10-30-61  4+ 

44 

44 

44 

44 

10+ 

6-12-61  + 

1+ 

10-23-61  ++ 

44 

44 

44 

44 

44 

12+ 

6-26-61  + 

+ 

it 

44 

+ 

+ 

+ 

8+1- 

6-12-61  44 

+ 

+ 

44 

+ 

it 

9+2- 

9-18-61  + 

1+ 

6-  5-61  44 

it 

44 

+ 

+ 

+ 

9+2- 

5-29-61  + 

+ 

44 

+ 

-- 

7+1- 

9-25-61  - 

1- 

3-27-61  + 

— 

— 

It 

— 

4+6- 

8-  7-61  -+ 

+ 

+ 

44 

+ 

44 

9+ 

6-12-61  + 

+ 

- 

+ 

6+4- 

5-15-61  + 

+ 

+ 

+ 

-V- 

7+3- 

8-14-61  44 

+ 

+ 

+ 

44 

44 

9+ 

3-20-61  + 

1+ 

7-  3-61  + 

+ 

+ 

+ 

+ 

44 

7+ 

9-18-61  + 

— 

+ 

5+4- 

8-21-61  ± 

+ 

6+5- 

10-30-61  -+ 

+ 

+ 

44 

44 

44 

44  : 

12+ 

- + - 


4+ 


5+4- 


± 4+3- 
•H  4+  4+  + 12+1- 
+ ± 7+1- 


BOXOFFICE  BookinGuide  Nov.  13,  1961 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  'li  is  rated  2 pluses,  — as  2 minuses. 


Very  Good;  + Good;  — Foir;  ~ Poor;  — Very  Poor. 


■«  I 8 4i  1 S v,  ' fc  z ! 

E = Si|£  »=: 

xoc'>  I u.  |x  flc  iZa.  Iz  o 1 


X ' S 

' ^ 1 X o ^ 


2518  Mein  Kampf  (117)  Documentary 

....  Col 

4-24-61 

4 

ff 

+ 

2523  ©Minotaur.  The  (92)  © Adv.. 

UA 

5-15-61 

+ 

+ 

2537 ©Misty  (92)  © Youth  Classic 

20th- Fox 

6-19-61 

ff 

+ 

+ 

ff 

2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM 

6-12-61 

+ 

+ 

+ 

+ 

2538  Most  Dangerous  Man  Alive  (82) 

SF  Col 

6-19-61 

+ 

— 

— 

2569  Mr.  Sardonicus  (90)  Ho 

Col 

10-16-61 

+ 

— 

+ 

+ 

— N— 

2543  Naked  Edge.  The  (102)  Susp. 

Dr.  UA 

7-10-61 

fr 

+ 

ff 

+ 


■H 


+ 


■H-  +f  ^ 

— ± 5+4— 

++  ++  12+ 

± ± 7+3- 

- - 2+5- 
± + 5+3— 


2545  Naked  Road,  The  (74)  Melo...Zison  Ent  7-17-61  — 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO  5-  1-61  ± 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat  8-21-61  + 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV  6-12-61  + + + + -H-  ++ 

2574  Ninth  Bullet,  The  (90) 

Adventure  Dr Audubon-SR  10-30-61  -ff 

2527  ©On  the  Double  (92) 


++  ++  11+1- 
1- 


1+1- 

1+ 

+ 9+ 

2+ 


Panavision  Comedy  

Para 

5-22-61 

ff 

+ 

ff 

ff 

ft 

ff 

12+1- 

2514  ©One-Eyed  Jacks  (141)  (»  Dr... 

Para 

3-27-61 

+ 

ff 

ff 

ff 

ft 

+ 

ff 

13+ 

2555  One  Plus  One  (114)  Dr 

SR 

8-28-61 

+ 

+ 

dt 

5+3- 

2510  Operation  Bottleneck  (78)  Ac 

UA 

3-13-61 

+ 

+ 

— 

4+3- 

2554  Operation  Camel  (74)  Serv.  Comedy.. 

AlP 

8-21-61 

1+1- 

2509  Operation  Eichmann  (92)  Drama... 

.AA 

3-13-61 

+ 

+ 

— 

ff 

+ 

+ 

8+2- 

2523  ^©Parent  Trap,  The  (124)  Comedy 

BV 

5-15-61 

ft 

ff 

+ 

ff 

ff 

ft 

ff 

13+ 

2566  Paris  Blues  (98)  Drama/Jazz 

.UA 

10-  2-61 

ff 

+ 

+ 

+ 

+ 

6+ 

2510  ©Parrish  (137)  Drama  

.WB 

3-13-61 

ff 

ff 

+ 

ff 

+ 

ft 

11+1- 

2509  Passport  to  China  (75)  Ac 

.Col 

3-13-61 

+ 

+ 

dr 

-h 

5+3- 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama  

.U-l 

5-  1-61 

Jh 

+ 

— 

4+4— 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv Crest-SR 

9-11-61 

+ 

1+ 

2567  ©Pirates  of  Tortuga  (97)  © Adv  20 

>< 

o 

u. 

10-  9-61 

+ 

± 

+ 

dr 

■4- 

5+3- 

2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  

AlP 

OQ 

+ 

+ 

+ 

+ 

ff 

+ 

d: 

S+1- 

2519  OOPId^sure  of  His  Company,  The 

(114)  Comedy  

Para 

5-  1-61 

ff 

+ 

+ 

ff 

ff 

ff 

+ 

11+ 

2501  Police  Dog  Story  (61)  

.UA 

2-13-61 

+ 

rt 

— 

rt 

6+6- 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  

.WB 

+ 3-61 

ff 

ff 

+ 

ft 

+ 

+ 

10+1- 

2522  Portrait  of  a Sinner  (96)  Dr 

AlP 

5-  8-61 

ff 

+ 

3+ 

2511  ©Posse  From  Hell  (89)  Wn  ... 

.U-l 

3-20-61 

+ 

+ 

+ 

ft 

7+2- 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2570  Pure  Hell  of  St  Trinian's, 

The  (94)  Farce  Cont’l 

2573  ©Purple  Hills,  The  (60) 

© Western  20th-Fox 


5-29-61  ++ 
10-16-61  ± 
10-30-61  + 


+ 


-H 


± + 


7+ 

+ 3+3- 
4+1- 


2561  Queen  of  the  Pirates  (80) 

® Sea  Adv.  (Eng-dubbed) Col  9-) 

2516  Question  7 (110)  Dr DeRochemont  4- 

2516  Raisin  in  the  Sun,  A (128)  Dr Col  4- 

2551  Rebellion  in  Cuba  (80)  Doc  Dr IFD  8-14-61  ± 

2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  Times  9-25-61 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  20th-Fox  5-  8-61 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA  5-29-61 

2526  Right  Approach,  The  (92) 

© Drama/Music  2(Mh-Fox  5-15-61 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  MGM  5-  1-61 

2568  Risk,  The  (81)  Drama  Kingsley  10-  9-61  + 

2511  RKket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner  3-20-61  ± 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l  5-] 

2557  Rommel's  Treasure  (85)  Ac  . . Medallion  9- 
2564  Ruffians,  The  (86) 

Susp.  Or.  (Eng-dubbed)  Ellis  9-25-61  + 

2506  Sanctuary  (90)  © Drama 20th-Fox  2-27-61  + 

2558  Sand  Castle,  The  (70) 

True-Life  Fantasy  ...  DeRochemont  9- 
2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont'l  4-17-61  + 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para  9-', 

2551  Scream  of  Fear  (81)  Susp.  Dr Col  8-1 

2569  Season  of  Passion  (92)  Dr UA  10-1 

2567  Secret  nf  Deep  Harbor  (70)  Dr. . . UA  10- 

2575  ©Second  Time  Around,  The  (99) 

© Farce-Comedy  20th-Fox  11- 


+ 

3+2- 

ff 

ff 

+ 

ft 

ff 

10+1- 

ff 

ff 

ff 

ff 

ff 

ff 

12+ 

— 

+ 

2+1- 

2+2- 

ff 

+ 

+ 

ff 

ff 

- 

+ 

9+1- 

+ 

+ 

5+3- 

+ 

- 

+ 

- 

5+5- 

+ 

ff 

+ 

ff 

+ 

9+2- 

+ 

+ 

+ 

3+ 

1+1- 

ft 

+ 

+ 

ff 

ff 

+ 

ff 

11+ 

+ 

1+ 

+ 

1+ 

+ 

+ 

+ 

ff 

+ 

+ 

+ 

8+ 

ft 

ft 

+ 

5+ 

+ 

ff 

ff 

ff 

ff 

9+ 

ff 

ft 

+ 

ff 

ff 

+ 

dr 

11+1- 

+ 

+ 

+ 

+ 

+ 

ff 

+ 

8+ 

+ 

ff 

ff 

± 

7+2- 

— 

— 

3+5- 

+ 

+ 

+ 

ff 

6+1- 

o x 8 2 

S i; 

CB  i XOC  l> 


2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM 

25U  Secret  Partner,  The  (91)  My MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  AA 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  U-l 

2570  Seven  Women  From  Hell  (88) 

© Action  Dr 20th-Fox 

2516  Shadows  (87)  Drama  Lion  Int'l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2539  Silent  Call,  The  (63)  C Dr..20th-Fox 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2528  Snake  Woman,  The  (68)  Horror  UA 

2502  Sniper's  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant'y  . . . .20th-Fox 
2560  ©Splendor  in  the  Grass  (124)  Dr...WB 
2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr &>l 

2558  ©Sun  Lavers  Holiday  (65)  © 

Novelty  Astor 

2568  ©Susan  Slade  (116)  Drama WB 

— T— 

2539  y©Tannny  Tell  Me  True 

(97)  Com.  Dr U-l 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ....President 
2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)....UA 

2514  Terror  of  the  Tongs,  The  (80)  Ac Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  (k>medy  . . . . UA 
2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama MGM 

2542  Time  Bomb  (92)  Suspense  Dr.  ,...AA 

2572  Town  Without  Pity  (105)  Dr UA 

2510  y©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76)  Action-Dr. ..  U-l 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525 ©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2565  Two  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  Embassy 

— U— 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  Sutton 

— V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th- Fox 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Adventure  Col 

2515  Watch  Your  Stem  (88)  Com Magna 

2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr UA 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2565  Wild  Youth  (73)  Dr Cinema  Assoc 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2576  ©Wonders  of  Aladdin,  The  (93) 

© Comedy- Fantasy  MGM 

2553  ©World  by  Night  (103) 

A survey  of  world  night  spots.... WB 

— XYZ— 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  


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BOXOFFICE  BoolcinGuide 


Nov.  13.  1961 


^oture  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses.  © is  tor  CinemaScope; 
® Vistavision;  © Superscope;  ® Noturamo;  (g)  Regalscope;  ® Technirama.  Symbol  O denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  end  combinations  thereof  indicate  story  type — (Complete 
hey  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  | U 

AMERICAN  INT'L  | ti 

COLUMBIA  1 1° 

M-G-M  1 U 

Dondi  (SO)  C.  .6102 

David  Janssen,  Patti  Page, 

David  Korey 

Oreration  Eichmann  (92)  D..6103 
Werner  Klemperer.  Ruta  Lee. 
Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho  . 601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90)  © Ho..  603 

Michael  Gough,  Je.ss  Conrad. 

Margo  Johns 

©Cry  for  Happy  (110)  © CD  . 529 
G.  Ford.  Miiko  Taka,  D.  O’Connor 

Underworld.  U.S.A.  (99)  Cr..525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  I).  Dailey,  Shirley  Jones 

©Cimarron  (147)  © . . . . 0 . . 108 
Glenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  .0  .115 

Stewart  Granger.  Haya  Harareet 

Time  Bomb  (92)  0..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (SO).. C . 606 
Leslie  Phillips,  Geraldine  McBwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . .0.  .533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac..  530 

Geoffrey  Toone,  Christoper  Lee 

Angel  Baby  (97)  D..6105 

Joan  Blondell.  George  Hamilton. 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D.  .6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Oessoy 

©House  of  Fright  (SO)  ..Ho.. 604 
Paul  Massie,  Dawn  Addams 

Operation  Camel  (74)  ....C..605 
.Nora  Hayden,  Louise  Renard 

Mad  Dog  Coll  (88)  Cr.  .534 

K,  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . 0 . . 539 
Ernie  Kovacs,  Cyd  Oharis.se 
Stop  Me  Before  1 Kill 

(93)  © 0.  .535 

(flaude  Daiiphine,  Diane  (fllento 

Mein  Kampf  (117)  Doc.. 538 

©Warrior  Empress  (87) 

© Ad  . . 524 

Kenvin  Mathews,  Tina  laniise 

©Atlantis,  the  Lost 

Continent  (90)  Ad . . 113 

Joyce  Taylor,  Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  I.rfiurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20’s 

(106)  Cr..6107 

David  Janssen,  Diane  Foster. 

Jack  Carson,  Diana  Dors. 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

Homicidal  (87)  Ho..  540 

Glenn  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randell,  Debra  Paget, 

Blaine  Stewart 

©Ring  of  Fire  (91)  ^ Ac.  .119 
David  Janssen,  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac.. 116 
Bill  Travers,  Ed  Begley. 

Nancy  Walters 

Armored  Command  (99) . .Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (84)  An.  .608 
Cartoon  feature,  with  voices  of 
Frankie  .\valon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren,  Deborah  Walley, 
Michael  Callan.  Vicki  Trickett 
©The  Guns  of  Navarone 

(155)  © 0 . .603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  00.. 602 

James  Stewart,  Ricbard  Wldmark. 
Shirley  Jones,  Linda  Oistal 

©Morgan  the  Pirate 

(93)  © Ad.  120 

Steve  Reeves.  Valerie  Lagrange 
©The  Horreymoon  Machine 

(87)  © C..122 

Steve  McQueen,  Paula  Prentiss, 
Brlgid  Bazlen,  Jln»  Hutton 

©Magic  Boy  (75)  An  . 107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  (Talboun,  Patricia  Bredln 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.  .609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luina  Anders 

©Ada  (108)  © 0..124 

Susan  Hayward,  Dean  Martin, 
Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeves,  Georgia  Moll 

Scream  of  Fear  (83.)  0..6D5 

Sn.san  Strasberg,  Ronald  lyewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  Amall 

©A  Thunder  of  Drums 

(97)  © 00.. 201 

Richard  Boone.  George  Hamilton, 
Luana  Patten 

Twenty  Plus  Two  (102) . . My.  .6110 
David  Janssen,  Jeanne  Oaln, 

Dina  Merrill,  .\gncs  Moorehead 

©The  Devil  at  4 O’clock 

(127)  D..607 

Spencer  lY.acy,  Frank  Sinatra 

©Loss  of  Innocence  (99)..  0..  608 
K.  More,  D,  Datrieux,  S.  York 

A Weekend  With  Lulu  (91)..  C..  609 
Leslie  Phillips.  Rob’t  Monkiiouse 

Bridge  to  the  Sun  (112)  ..D..202 
Carmll  Baker.  James  Shigeta 

Invasion  Quartet  (87) . . . . CD  . 203 
Bill  Travers.  Spike  Milligan 

Too  Hot  to  Handle  ( . . ) D . . 
Jayne  Mansfield.  Lm  Cenn 

©Guns  of  the  Black  Witch 

(81)  © Ad..  610 

Don  Megowan,  Silvana  Pampaninl 

Lost  Battalion  (83)  ...Ac.  611 

Leopold  Salcedo,  Diane  Jergens 

Mr.  Sardonicus  (90)  ....Ho.. 611 
Oscar  Homolka,  Guy  Rolfe 

Valley  of  the  Dragons  (79)  Ad.. 612 
Sean  McClory 

Everything’s  Ducky  (81)  ..C..610 
Mickey  Rooney,  Buddy  Haekett 

Queen  of  the  Pirates 

(80)  ® Ad..  604 

Glanna  Maria  Canale.  M.  Serato 

©Colossus  of  Rhodes 

(.  .)  ® Ad.  .204 

Rory  Calhoun,  Lea  Massari 

©Bachelor  in  Paradise 

(109)  © C..205 

Bob  Hope,  Lana  Turner,  Janis  Paige, 
Jim  Hutton,  Paula  Prentiss 

©Journey  to  the  Seventh 

Planet  (SO)  SF..613 

John  Agar,  Greta  “niyssen 

i 

Cash  on  Demand  (..)....  Ac.  .615 
Peter  Cushing,  Andre  Morell 

©Mysterious  Island  (101)  Ad  . 613 
( Super-Dynamatlon) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

Sail  a Crooked  Ship  (88)  . C.. 614 
Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 
(pre-release)  ' 

©The  Wonders  of 

Aladdin  (93)  © Ad.. 

Donald  O’Connor,  Vittorio  de  Sica, 
Noelle  Adam 

PARAMOUNT 


©All  in  a Night's  Work 

(94)  C..6010 

Shirley  MacLaine.  Dean  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  0D..6014 
Marlon  Brando,  Karl  Malden, 
Katy  Jurado,  Pina  Pellicer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M..  6018 

Tommy  Sands.  Fabian.  Jan  Sterling 


JUNE-JULY-AUGUST 
t>©The  Pleasure  of  His 

Company  (115)  CD.. 6017 

Fred  .Istalre,  Debbie  Reynolds 

©The  Ladies  Man  (106)  ■ C.  .6015 
Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  @ C.  .6016 
Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Fener,  Annette  Vadim, 

BUsa  Martinelli 

Man-Trap  (93)  D..6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


©Breakfast  at  Tiffany’s 

(115)  

.liidrey  Hepburn,  George 


CD.  .6103 
Peppard 


m 

JO 


©Blue  Hawaii  (101)  ® C/M.. 6105 

Elvis  Presley  Joan  Blackman, 

Angela  Lansbnry 


O 

< 


m 


o 


U3 

m 

70 


BOXOFFICE  BookinGuide  Nov.  13,  1961 


7 


JUNE  JULY  1 AUGUST  I SEPTEMBER  1 OCTOB 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  indicating  story  type:  (Ad)  Adventure  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


20TH-FOX  1 ti 

UNITED  ARTISTS  I ti 

UNIVERSAL-INT'L  | WARNER  BROS.  | ti 

COMING 

MARCH  1 

Sanctuary  (90)  © D..115 

L.  Ketn.ck.  Y.  Montand.  B.  Dillnian 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

y©The  Trapp  Family  (106)  D . .117 
Ruth  Leuwerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac..  116 

Jack  Ging.  Stanley  Clements 

©The  Alamo  (162) 

Todd-AO  Hi..  6028 

.lohii  Wayne,  Laurence  Harvey. 
Rich.ird  Widmark.  Itichard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray.  Cindi  Wood. 

Larry  Gates 

Frontier  Uprising  (68) . W . .6103 
Jim  Davis.  Nancy  Hadley 

©Wings  of  Chance  (76)  . . OD  . . 6111 
James  Brown,  Frances  Rafferty 

0The  White  Warrior  (86)  Ad.. 010 
Steve  Iteeves,  Georgia  Moll 

ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  D . . 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  © D.  . 

Charlton  Heston.  Sophia  Loren 

The  George  Raft  Story  D . . 

Ray  Danton,  Jayne  Mansfield 

AMERICAN-INT'L 

Burn,  Witch,  Burn  Ho  . 

.lanet  Blair,  Peter  Cushing 

COLUMBIA 

©Barabbas  @ D . . 

Anthony  Q,iiinn,  Silvana  Mangano. 
.lack  Palance.  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capuclne, 

Anne  Baxter.  Jane  Fonda 

13  West  Street  D . . 

Alan  Ladd,  Rod  Steiger 

The  Notorious  Landlady  C. 

•hick  Lemmon.  Kinr  Novak. 

Fred  Astaire 

Advise  and  Consent  D . . 

Charles  Laughton,  Henry  Fonda, 
Walter  Pidgeon,  Gene  Tierney 

©Best  of  Enemies  CD.. 

David  Niven,  .Alberto  Sordi, 
Michael  Wilding 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D.. 

Glenn  Ford,  Ingrid  Tiinlin. 

Charles  Boyer,  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ....Ad.. 
Marlon  Brando,  Trevor  Howard, 
Hugh  Griffith.  Tarita 

A Light  in  the  Piazza D.. 

Rossano  Brazzi.  Olivia  de  Ilavil- 
land,  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  © ...  Bib  D.. 
.Icffrey  Hunter.  Siobhan  McKenna 

©Jumbo  M . . 

Doris  Day,  Stephen  Boyd, 

Jimmy  Durante 

PARAMOUNT 

©Escape  From  Zahrain  D.. 

A'lil  Brynner,  Madlyn  Rhue 
©Summer  and  Smoke 

(118)  © D..6107 

Laurence  Harvey,  Geraldine  Page 

APRIL  1 

©All  Hands  on  Deck 

(98)  © M . .112 

Pat  Boone.  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad.. no 

Orson  Welles,  Curt  Jurgens, 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 0D..120 

Stuart  Whitman,  Juliet  Prowse 

©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Jlathias,  Rosanna  Schiaffino 

A Matter  of  Morals  (90) . . 0 . .6108 
Maj-Brltt  Nilsson,  Patrick 
O'Neal,  Bha  Dahlback 

©Tomboy  and  the  Champ 

(92)  0D..6110 

Candy  Moore.  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Widmark,  Sonja  Ziemann 

©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac..  Oil 

Vic  Morrow,  Ray  Danton 

1 AVW 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lyitley,  Eleanor  Parker. 

Jeff  Chandler,  Tue.sday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer,  Gary  Crosby 
©The  Big  Show  (113)  © Ad..  123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 

The  Young  Savages  (103) ..  D . .6114 
Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  Davis.  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 

©Posse  From  Hell  (89)  . W.  .6112 
Audie  Murphy,  Jotiii  Saxon, 
Zohra  Lampert 
©The  Pharaoh’s  Woman 

(88)  © Ad..  6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 

©The  Steel  Claw  (96)  Ac.. 012 

George  Montgomery,  Charito  Luna 

JUNE  1 

Battle  at  Bloody  Beach 

(80)  © Ac.  128 

Murphy.  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M..  129 

E.  Presley,  H.  Ijnge.  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C.  .130 

Carol  HeLss.  Stooges 

Snake  Woman  (68)  ...  Ho.. 6112 
John  McCarthy,  Susan  Travers 

©Dr.  Blood's  Coffin  (92)  Ho  . 6111 
Kicron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming,  Lang  Jeffries 

©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov.  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.. 6115 

Clifford  Evans.  Yvonne  Romain 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Barbara  Slielley,  Andre  Morell 
©The  Last  Sunset  (112)  0D..6117 
Rock  Hudson,  Kiik  Douglas, 
Dorothy  Malone,  Joseph  Cotten 

The  Fabulous  World  of 

Jules  Verne  (81)  Ad.. 013 

Ernest  Revere.  Louis  Ixvcke 

©Bimbo  the  Great  (81)  ..Ad.. 014 
Cliarles  Holm,  Mary  .Ann  Shields 

JULY  1 

©Misty  (92)  © 0D..131 

David  Ladd.  .Yrlhiir  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © ...  Ad  . .133 
Walter  Pidgeon,  Joan  Fontaine, 
Barbara  Men,  Frankie  Avalon 

The  Silent  Call  (63)  D.  .119 

Roger  Mobley,  David  McLean, 

Gail  Russell 

©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Zimbalist  jr. 

The  Last  Time  1 Saw  Archie 

(98)  C..611S 

Robert  Mitchum,  Jack  Webb 

When  the  Clock  Strikes 

(72)  My,,  6116 

James  Brown,  Merry  Anders 

Trouble  in  the  Sky  (76)  . .Ac.  .6118 
Michael  Oaig,  Elizabeth  Seal 

0©Tammy  Tell  Me  True 

(97)  CD.  6119 

Sandra  Dee,  John  Gavin 

©Parrish  (137)  D .015 

Troy  Donahue.  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 

AUGUST  1 

©Marines,  Let's  Go  (104)  © C.  .137 
David  Hedison,  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © 0 . .134 
Stephen  Boyd,  Juliette  Greco, 
David  Wayne 

The  Naked  Edge  (102)  My.. 6120 
Gary  Cooper,  Deborah  Kerr 
Goodbye  Again  (120)  ...D..6125 
Ingrid  Bergman,  Yvea  Montand. 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  in  color) ....  C/M  . .6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Graziano 

Blast  of  Silence  (77)  ..D..6120 
Allen  Baron,  Molly  McCarthy 

©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 

.Inhn  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen.  Bobby  Darin 
Fess  Parker,  Bob  Nevvhart 

©My  Geisha  C . . 

Shirley  MacLalne.  Yves  Montand, 
Rob’t  Cummings,  Edw.  G.  Robinson 

The  Errand  Boy  C . . 

Jerry  Lewis 

20TH-FOX 

Madison  Avenue  © D.. 

oc 

LU 

CO 

s 

LU 

h- 

O. 

LU 

©Francis  of  Assisi  (105)  © D..132 
Bradford  Dlllman,  Dolores  Hart, 
Stuart  Whitman 

©September  Storm  (90) . Ad  . .139 
Joanne  Dru.  Mark  Stevens 
(.35mm  relea.se) 

20.00  Eyes  (61)  © Cr.,124 

G.  Nelson,  M.  Anders,  J.  Brown 
©tJpstairs  and  Downstairs 

(100)  C..125 

Michael  Craig,  M.  Deroongeot 

You  Have  to  Run  Fast 

(73)  Ac..  6122 

Craig  HllL  Blaine  Mwards 
Three  on  a Spree  (S3)  . . .C.  .6122 
Jack  Watling,  Carole  Lesley 
OThe  Young  Doctors  (102)  D.  .6128 
Fredrlc  March,  Ben  Gazzara, 
Ina  Balln.  Dick  Clark 
©Exodus  (212) 

Panav'n  70  D..6129 

P.  Newman,  E.  M,  Saint,  S.  Mineo 

©Come  September 

(112)  © C..6121 

Rwk  Hudson,  Gina  Lollobrlgida, 
Sandra  Dee,  Bobby  Darin 

©World  by  Night 

(103)  Doc..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  ....0..155 
Diane  .McB:dn.  Arthur  Kennedy, 
Will  Hutchins.  Constance  Ford 

Dana  -Andrews,  Eleanor  Parker 
©It  Happened  in  Athens  © ..Ad.. 

.layne  Mansfield.  Nlco  Minardos 
©Tender  Is  the  Night  ©....D.. 
Jennifer  .Jones,  Jason  Robards  Jr. 
Joan  Fontaine,  Jill  St.  John 

The  Innocents  © D . . 138 

Deborah  Kerr,  Jllchael  Redgrave 

UNITED  ARTISTS 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

The  Magic  Sword  

Rasil  Rnthhnne.  Estelle  Winvvnnd 

Judgment  at  Nuremberg  D.. 

S.  Tracy,  B.  Lanca.ster,  R.  Widmark. 
M.  Dietrich.  M.  Clift,  .1.  Garland 

Birdman  of  Alcatraz  D.. 

Burt  Lancaster,  Karl  Malden 

The  Children’s  Hour  D.. 

Audrey  Hepburn,  Shirley  MacLalne, 
James  Garner 

©Sergeants  3 (Panavision) . . OD . . 
Frank  Sinatra,  Dean  Martin 

QC 

LU 

CO 

o 

O 

The  Hustler  (134)  © ....D..136 
P.  Newman,  P.  Laurie.  J.  Gleason 

Seven  Women  From  Hell 

(88)  © Ac.  140 

Patricia  Owens,  Denise  DarccI, 
Cesar  Romero,  John  Kerr 

©Pirates  of  Tortuga 

(97)  © Ad..  135 

Ken  Scott,  Leticia  Koimin 

The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D.  .6127 

Craig  Hill.  Paii'a  Ravmnnd 
Town  Without  Pity  (105) ..  D . .6135 
Kirk  Douglas,  Christine  Kaufman 
Secret  of  Deep  Harbor 

(70)  Ac.  6130 

Explosive  Generation  (90)  D..6134 
Season  of  Passion  (92)  ..D..6133 
A.  Baxter,  E.  Borgnine,  J.  Mills 

©Back  Street  (107)  D.  .6201 

Susan  Hayward.  John  Gavin 

©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood.  Warren  Beatty, 

I’at  Hinglc,  Audrey  Cliristie 

oc 

LU 

CO 

LU 

> 

o 

©The  Comancheros  (107) 

© 0D..141 

John  Wayne,  Stuart  Whitman 

©The  Purple  Hills  (60)  © Ac..  142 
Gene  Nelson,  Joanna  Barnes, 

Kent  Diylor 

Paris  Blues  t9S)  D..6131 

Paul  Newman.  Joanne  Woodward 

©X-15  (112)  Panavision  D..6137 
Charles  Bronson.  Brad  Dexter 

Dead  to  the  World  (..)  Ac.. 

Rudy  Talton,  Jana  Pearce 

The  Sergeant  Was  a 

Lady  (72)  C..6202 

Martin  West,  Venetia  Stevenson. 
Bill  Williams 

©Susan  Slade  (116)  0.  .157 

Troy  Donahue,  Connie  Stevens, 
Dorolhy  McGuire,  Lloyd  Nolan 

The  Mask  (S3)  D..156 

Depth-Dimension 

Paul  Stevens,  Claudette  Nevins 

Melina  Mercouri,  Tony  Perkins 

UNIVERSAL-INT'L 

©Cape  Fear  D . . 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Oirtis,  .las.  Franciscus 

©Flower  Drum  Song  M . . 

Nancy  Kvvan,  James  Shigeta, 
Miyoshi  Umeki.  Juanita  Hail 

©Lover  Come  Back  C.. 

Rock  Hud,son.  Doris  Day,  Tony 
Randal],  Edie  Adams 

WARNER  BROS. 

©Merrill's  Marauders  Ac.. 

Jrff  (Tiandlcr.  Ty  Hardin 

©The  Music  Man  © M.. 

linhert  Preston.  Shirley  Jones 

©A  Majority  of  One  C.. 

Ikus^iell.  Alee  Guinness 

a Dog  D . . 

i’eter  Rreck.  Peggy  McCay 

1 DECEMBER  | 

©The  Two  Little  Bears 

(81)  © F/M  . 143 

Brenda  Lee,  Evidle  .Albert, 

Jane  Wyatt,  Jimmy  Boyd 

©The  Second  Time  Around 

(99)  © C.  .144 

Debbie  Reynolds,  Steve  Forrest, 
.Andy  Griffith,  Thelma  Ritter, 

Juliet  Prowse,  Ken  Scott 

©Pocketful  of  Miracles 

(137) CD.. 

Glenn  Ford.  Bette  Davis, 
Hope  Lange 

©The  Roman  Spring  of 

Mrs.  Stone  (100)  D . . 159 

Vivien  Leigh.  Warren  Beatty 

8 


BOXOFFICE  BookinGuide  Nov.  13,  1961 


FEATURE  CHART 


Short  subjects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


^HORTS  CHART 


otect 
de  0 


MISCELLANEOUS 


•d 


Q.  Z 


BUENA  VISTA 

ti©0ne  Hundred  and  One 

Dalmatians  (80)  ..An..  Mar  61 

OThe  Absent-Minded  Professor 

(97)  C..  May  61 

Fred  MacMurray,  Nancy  Olyon, 
Keenan  Wynn.  Tommy  Kirk 
t)©The  Parent  Trap 

(123)  C..Jul61 

Maureen  O'Hara,  Brian  Keith, 
©Nikki.  Wild  Dog  of  the 

North  (73)  Ad..Jul61 

.lean  Coiitu,  Nikki  (dog  star) 
©Greyfriars  Bobby  (91)  CD  . . Oct  61 
Donald  Crisp,  Kay  Walsh 

CONTINENTAL 

©Hippodrome  (96)  ..Ac.. Mar  61 

(Eng-dubbed)  ..  Gerhard  Reldraann, 
Margit  Nanke 
Saturday  Night  and  Sunday 

Morning  (90)  D.  . Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D..  Sep  61 

Laurence  Harvey.  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C..  Sep  61 

Joyce  Grenfell,  Cecil  Parker, 

George  Cole 

The  Mark  (127)  © ...  D.  .Oct  61 
Rod  Steiger,  Maria  Schell, 

Stuart  Whitman 

©Call  Me  Genius  (105)  C . . Oct  61 
Tony  Hancock.  George  Sanders 

CREST  FILMS 

Code  of  Silence  (75) . .Cr.  .Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(87)  © Ad.  . Aug  61 

Lex  Barker.  Chelo  Alonso 
FILMS-AROUND-THE-WORLD 
A French  Mistress  (91)C..Dec60 
Cecil  Parker,  Jas.  H.  justice 
FILMGROUP 

©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Fr;ink  Wolf. 
Barboura  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  © Ad  . Sep  61 

Majanoti  Bardot,  Jerrard  Eaton 
Creature  From  the 

Haunted  Sea  (60)  HoC..Sep61 
Antony  Carbone,  Betsy  Jones-More- 
land 

The  Devil's  Partner  (75)  Ac  Sep  61 
Ed  Nelson,  Jean  Allison,  Edgar 
Buchanan 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  (Jonnor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C..  Feb  61 
Ken  Connor,  Leslie  Phillip* 
KINGSLEY-UNION 
The  League  of  Gentlemen 

(113)  CO..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 


FRANCE 

Breathless  (89)  3-  6-61 

Jean-Paul  Belmondo,  Jean  Beberg 

Beau  Serge  (87)  9-25-61 

(UMPO)  . Gerard  Blaln,  Jean- 
Claude  Brlaly 

Frantic  (90)  8-28-61 

(Times)  . Jeanne  Moreau.  M.  Ronet 

©Leda  (101)  11-  6-61 

(Times)  . .Madeleine  Robinson. 
Jean-Paul  Belmondo,  Antonella 
Lualdi 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . ..Ican-Plerre  Cassel, 
Genevieve  Chiny,  .lean-Louls  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l)  ..  Gerard  Phllllpe,  Lilli 
Palmer.  Anouk  Airaee,  L.  Padovanl 
Rules  of  the  Game  (104)  4-17-61 

(Janus)  . .Jean  Renoir,  Pauline 
Llubosf 
GERMANY 

Glass  Tower,  The  (104) . .10-  3-60 
(Ellis)  . .Lilli  Palmer 
The  Girl  of  the  Moors  (87)  9-  4-61 


(Casino)  ..  Claus  Holm,  Maria  Emo 
Three-Penny  Opera,  The 

(113)  11-21-60 

(Brandon)  Lotte  Lenya.  Rudolph 
Forster 
GREECE 

Antigone  (93)  9-25-61 

(Norma)  ..  Irene  Papas 

Moussitsa  (75)  6-  5-61 

(Greek  Pictures)  ..  A.  Vouyouklaki 
288  Stournara  St.  (90)  . . 2-27-61 


(Atlantic)  . .Orestis  Makris, 

Sophi.i  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(II.MPO)  . .V.  Gassman,  Toto 
Girl  With  a Suitcase  (108)  10-16-61 
I (Ellis) . .Claudia  Cardlnale 


Risk,  The  (81)  ...D.  ..Oct  61 

Tony  Britton.  Peter  Cushing 

K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F,.  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  . .CD  . Jan  61 
Maria  Gracia,  j.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 

©Tunes  of  Glory  (106) . . D . . Jan  61 
-Alec  (Julnness,  John  Mills 

LOUIS  DE  ROCHEMONT 

Question  7 (110) D . Apr  61 

Michael  Gwynn,  Margarete  Jahnen 
The  Sand  Castle  (70)  ..F..  Sep  61 

Barry  and  laurie  Cardwell 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision  ...,W..Jul61 

Maureen  O'Hara,  Brian  Keith, 

Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil's  Commandment 

(71)  © Ho..  Jan  61 

Glanna  Maria  Canale,  Carlo 

D'Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D . Jan  61 
Maria  Felix,  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D . . Feb  61 
Arthur  Kennedy,  Walter  Macken 
Two-Way  Stretch  (87)  C..  Apr  61 
Peter  Sellers.  Wilfrid  Hyde  White 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

Ralph  Bertrand.  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  Wyngarde,  Donald  Slnden 
©Nature  Girl  and  the  Slaver 

(70)  Ad..  May  61 

Marian  Michael,  Adrian  Hoven 

Jet  Storm  (91) D . . 

Richard  Attenborough.  Stanley 
Baker,  Diane  Ciiento,  Mai 

Zetterling 

VALIANT-VITALITE 

The  Angry  Silence  (95) . . 0 . . Jan  61 
R.  .Attenborough,  Pier  Angeli 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bernle  Hamilton 

Mania  (85)  Ho  . Feb  61 

Peter  Cushing.  June  Laverick 
It  Takes  a Thief  (94) . .0.  .Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler's  Executioners 
(78)  DK..Jun61 

WOOLNER  BROS. 

©Flight  of  the  Lost  Balloon 

(91)  ® Ad..  Oct  61 

Mala  Power*,  Marshall  Ttionipson 


U Dolce  Vita  (175) 4-24-61 

(Astor) . .Marcello  Mastrolannl, 
Anita  EJrberg,  Anouk  Aimee,  Alain 
Oiny 

L'Awentura  (145)  6-  5-61 

(.lanus)  . .Monica  Vittl,  Gabriele 
Ferzettl,  Lea  Massari 
Rocco  and  His  Brothers 

(175)  7-17-61 

(A.stor)  Alain  Delon,  Annie 
Girardot 

Two  Women  (105)  ....  6-19-61 

(Embassy)  ..  Sophia  Loren, 

Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . .Franko  Interlenghi 

JAPAN 

©Rikisha  Man.  The  (105)  5-  8-61 
(Cory)  . .Toshlra  Mifune 
Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  . .Tatsuya  Nakadai 

Rice  (118)  9-18-61 

(SR)..Yuko  Moshizuki 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)  Z.  Cybulslti, 

E.  Krzyzewska 

Kanal  (96)  11-  6-61 

(Kingsley)  . .T.  Izewska,  T.  Janczar 

SWEDEN 

Secrets  of  Women  (114)..  9-18-61 
(Janus)  . .Hha  Dahlbeck,  Gunnar 
Bjornstrand,  Maj-Britt  Nilsson 
Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . .E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88) . .12-12-60 
(Janus).. Max  von  Sydow, 

Blrgltta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)  . . 1-31  61 
(Kingsley)  . .Vladimir  Ivashov, 
Sha.nna  Prokhorenko  (also  Eng- 
dubbed) 

Fate  of  a Man  (100)  . . 8-28-61 
(UA).. Sergei  Bondarchuk 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim,  Fire,  Shoot  (16)..  Mar  61 

5426  He  Flew  the  Shrew 

( 161/2 ) May  61 

5436  Man  or  Mouse  (18)..Jun61 

6421  Hot  Heir  (IS'/g)  Sep  61 

6431  Caught  on  the  Bounce 

(15</2)  Oct  61 


CANDID  MICROPHONE 
(Reissues) 

5554  No.  4,  Series  2 (lO'/a)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (lO'/g) . . Jul  61 
6551  No.  1,  Series  3 (11)  Sep  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 


(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5667  Babie  Boogie  (6)  ....Jan  61 

5608  Pickled  Puss  (61/2) ..  .Jan  61 

5609  Christopher  Crumpet's 

Playmate  (61/2)  Feb  61 

5610  Swiss  Tease  (6)  Mar  61 

5611  The  Rise  of  Dutotv 

Lang  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6Yz)  May  61 

5614  Topsy  Turkey  (6'/4)  ,.Jun61 

5615  Punchy  de  Leon  (61/2)  - . Jul  61 

6601  Red  Riding  Hood  Rides 

Again  (7)  Sep  61 

6602  The  Music  Fluke  (7)  Sep  61 

6603  Imagination  (6V2)  - ■ ■ - Oct  61 

FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5835  Community  Sings 

No.  1,  Ser.  13  (10) Mar  61 

5854  Yukon  Canada  (10)...  Apr  61 


LOOPY  de  LOOP 
(Color  Cartoons) 


5704  Happy  Go  Loopy  {&M  Mar  61 

5705  Two-Faced  Wolf  (6'/J)  Apr  61 

5706  This  Is  My  Ducky 

Day  {&/,)  May  61 

5707  Fee  Fie  Foes  (61/2)  Jun  61 

5708  Zoo  Is  Company  (Gyi)  Jul-61 

6701  Catch  Meow  (6V2) Sep  61 

6702  Kooky  Loopy  (7) Oct  61 


MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo’s  Canine  Mutiny 
(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 


5758  Magoo  Goes  West  (6)..Jul61 

6751  Safety  Spin  (7) Sep  61 

6752  Calling  Dr.  Magoo 

(61/2)  Oct  61 

SPECIAL  COLOR  FEATURETTES 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun-61 
6441  Images  of  Luangua 

(18)  Oct  61 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5404  Pals  and  Gals  (16) . . Jan  61 

5405  Knutsy  Knights 

( 171/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

( 151/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul61 

6401  Quiz  Whiz  (15'/2) Sep  61 

6402  Fifi  Blows  Her  Top 

(16/2)  Oct  61 

THRILLS  OF  MUSIC 
(Reissues) 

5952  Shorty  Sher'oek  & His 

Orchestra  (8I/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5802  Hip  Shooters  (91/2)  -.Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 

5804  Dogs  Afield  (IOI/2) Jun  61 

6801  Aqua  Ski-Birds  (10)  ..Oct  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 


Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neopolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)..  Sep  60 

W273  Cat  Fishin'  (8)  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 
W275  Cat  Concerto  (7)  ...Sep  60 
W276  Dr.  Jekyl  and  Mr. 

Mouse  (7)  Sep  60 

(1961-62) 

W361  Switchin'  Kitten  (9)  Sep  61 
W362  Down  and  Outing  (7)  Oct  61 
W363  Greek  to  Me-ow  (..)  Dec  61 


PARAMOUNT 
COLOR  SPECIALS 
(2  Reels) 


B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin'  (18) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B21-1  Spring  in  Scandinavia 

(..)  Nov  61 

B21-2  Fireaway,  Story  of  a 

Trotter  (..)  Nov  61 

MODERN  MADCAPS 
(Technicolor) 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 

M21-1  Plot  Sickens  (..) Oct  61 

M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  ( . . ) Nov  61 

NOVELTOON 

(Technicolor) 


P20-3  The  Lion’s  Busy  (6)..  Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin's  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  )6)  Jun  61 

621-1  Munro  (9)  Sep  61 

P21-2  Turtle  Scoup  ...)....  Sep  61 
P21-3  Kozmo  Goes  to 

School  ( . . ) Nov  61 

POPEYE  CHAMPIONS 
E21-1  Fireman’s  Brawl  (..)  Sep  61 
E21-2  Toreadorable  (..)  ..Sep  61 
E21-3  Popeye,  the  Ace  of 

Space  (..)  Sep  61 

E21-4  Shaving  Muggi  (..)  Sep  61 
E21-4  Taxi  Turvey  (..)  . .Sep  61 

E21-6  Floor  Flusher  ( . . ) Sep  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 

D 20-4  Ten  Pin  Tour  (9)....  Apr  61 

D20-5  Speedway  (10) May  61 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

(12«/2)  Sep  61 

TRAVELRAMA 
(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10) . . Mar  61 


20th  CENTURY-FOX 

MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 


(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  ..  . .Jun  61 

7107  Hills  of  Assisi  (10) Jul  61 


7108  Assignment  Pakistan  (9)  Aug  61 

7109  Ski  New  Horizons  (10)  Sep  61 

7110  Assignment  India  (9)  Oct  61 

7111  Assignment  South 

Africa  (10)  . . Nov  61 

7112  Sound  of  Arizona  (10)  Dec  61 

TERR-YTOON  2-D’s 
All  Ratios — Color 
5121  The  Mysterious  Package 


(6)  Jan  61 

5122  Cat  Alarm  (6)  Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 

5126  Sappy  New  Year  (7)  Dec  61 

TERRYTOON  CINEMASCOPES 

5107  Unsung  Hero  (6)  Jul  61 

5108  Banana  Binge  (6)  • Jul  61 

5109  Meat,  Drink  and  Be 

Merry  (6)  Aug  61 

5110  Really  Big  Act  (6)  ...Sep  61 

5111  Clown  Jewels  (6)  ..Oct  61 

5112  Tree  Spree  (6)  ' . . Nov  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry.  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


COLOR  PARADE  ' 

4171  Val'.ey  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9)  ..  Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © . . Mar  61 


4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  . Can  be  projected  In 
the  Aanmorphic  process,  2.35-1) 
(All  run  between  6 and  7 miin.) 
4111  Southern  Fried  Hospitality 


(Woody  Woodpecker)  ....  Nov  60 
41)2  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose.  .Apr  61 

4119  Clash  and  Carry  ...Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes  . . Can  be  proiected 
in  the  Anamorph'C  process,  2.35-1) 
4131  He'ter  Shelter  (6)  ....  Nov  60 

4)32  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 
4)34  Bedtime  Bedlam  (6)  . . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)....  Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 


2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 

WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 


8305  Little  Beau  Pepe  ...-.Dec  60 

8306  Tweet  Tweet  Tweety.  .Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fhe Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion's  Busy May  61 

8313  Thumb  Fun Jun  A 

8314  Corn  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Bex  Bunny  . . . Apg  61 

9301  A Hound  tor  Trouble  Sep- 61 

9302  Strife  With  Father Sep  61 

9303  The  Grey  Hounded  Hare  Oct  61 

9304  Lenhorn  Swaqgled Nov  61 

BURS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8722  Lighter  Than  Hare.  . . . Deo60 

8723  The  Abominable  Snow 

Pahhit  May  61 

8724  Compressed  Hare Jul  61 

9721  Prince  Violent Sqg  61 

MERRIE  MELOniES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8704  Doggone  People Nov  60 

8705  High  Note  Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Epps  Mar  61 

8711  Birds  of  a Father  ....  ApfjCT. 

8712  D’Finht’n’  Ones  Apr61 

8713  Lickety-Splaf  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8'n5R»''pl  Without  Caws  . Jul  61 
8716  The  Pied  Piper  of 

Ciiadalnne  Auq  61 

9701  Daffv’s  Inn  Trouble.  . . Sen  61 

9702V0iat's  My  Lion? Oct  61 

9703  Been  Prepared Nov  61 


WORLD-WIOF  ADVENTURE 


SPECIALS 
(Color  Reissues) 
(Two-Reel) 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18)  . Jul  61 
9001  Where  the  Trade  Winds 

Play  (17)  Oct  61 

(One  Reel) 

8502  Alrine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  Hay' 61 

8505  Snow  Frolics  (9) lun  61 

8106  Hawaiian  Snorts  (9) . . Aufl  61 
9501  TNs  Sporting  World 

(10)  Nov  61 


FOREIGN  LANGUAGE 


BOXOFFICE  BookinGuide  ::  Nov.  13,  1961 


9 


XHIBITOR  HAS  HIS  SAY 

A B 0 U T PICTURES^h^h 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 


Calling  All  Serials  . , . 

We've  been  playing  the  Columbia  serial  "Son 
of  Geronimo"  and  our  Saturday  matinee  kids 
eat  it  up.  I've  seen  every  serial  since  1917 
("Adventures  of  Kothleen"  wos  my  first  one). 
Wonder  if  they'll  dig  it  up  again?  Maybe  we'll 
get  to  see  "The  Squaw  Man"  again,  too. 

CARL  W.  VESETH 

Villa  Theatre, 

Molta,  Mant. 


ALLIED  ARTISTS 

Oondi  (AA) — Oavid  Janssen,  Patti  Page,  David 
Kary.  This  cute  little  picture,  although  a compara- 
tively low-budget  entry,  has  as  much  entertain- 
ment os  any  of  the  biggies,  and  perhaps  even  more 
than  some.  Play  it,  by  all  means,  and  give  it  your 
best  playing  time.  We  did  wonderful  kid  business 
and  had  many  adults,  too.  Little  David  Kory  is 
wonderful!  Played  Sun.,  Mon.  Weather:  Snow. — Paul 
Fournier,  Acadia  Theatre,  St.  Leonord,  N.  B.  Pop. 
2,150. 

AMERICAN-INTERNATIONAL 

House  of  Usher  (AlP) — Vincent  Price,  Mark  Da- 
mon, Myrna  Fahey.  My  patrons  who  enjoy  spook 
shows  liked  it  and  told  me  so  on  the  way  out.  Worth 
a playdate.  Played  Tues.,  Wed.  Weather;  Good. — 
Mitchell  Kelloff,  Spur  Theatre,  La  Veto,  Colo.  Pop. 
600. 

COLUMBIA 

Bobetfe  Goes  to  Wor  (Col) — Brigitte  Bardot,  Jac- 
ques Chorrier,  Ronald  Howard.  Well,  this  entry  is  a 
pretty  good  picture,  nothing  very  greet  but  it  does 
have  some  laughs.  It  also  has  color  and  'Scope.  It's 
not  the  worst  picture  we've  ployed,  and  it  did  busi- 
ness. Maybe  a little  hard  to  understand  in  places, 
but  I honestly  rather  enjoyed  it  myself. — Harry 
Hawkinson,  Orpheum  Theatre,  Marietta,  Minn.  Pop. 
380. 

Gidget  Goss  Hawaiian  (Col) — James  Darren,  Michael 
Cailon,  Deboroh  Walley.  Good.  Columbia  treats  us 
right!  Play  it;  you  can't  lose.  Played  Sun.,  Mon. 
Weother:  Good. — ^Leslie  Berg,  asst,  mgr..  Royal 

Prirrcess  Theatre,  Elwood,  Ind.  Pop.  15,000. 

Mein  Kampf  (Col) — Documentary.  Will  not  draw 
teens  or  kids.  Did  fair,  considering.  Grim,  fascinating 
tale  of  Hitler's  hell.  Did  get  a few  old  Dutch 
fomilies,  ond  oldsters.  No  teachers  or  so-called 
"400's.''  It  did  make  you  feel  sick  at  the  end  of 
the  picture.  Played  Fri.,  Sat.  Weather:  Rain,  cool. — 
Ken  Christianson,  Roxy  Theatre,  Washburn,  N.D. 
Pop.  913. 

METRO-GOLDWYN- MAYER 

Village  of  the  Damned  (MGM) — George  Sanders, 
Barbara  Shelley.  Folks  turned  out  for  this  pretty 
well.  It  had  been  plugged  over  TV  quite  some  time 
ogo,  but  the  lookers  still  remembered.  Played  Thurs., 
Fri.,  Sat.  Weather:  Nice. — Carl  W.  Veseth,  Villa  The- 
otre,  Malta,  Mont.  Pop.  2,100. 

Where  the  Boys  Are  (MGM) — ^Dolores  Hart,  (Beorge 
Hamilton,  Jim  Hutton,  Paula  Prentiss.  Yes  sir,  it  is  a 
good  comedy  that  will  please  and  draw  the  young 
people.  Boxoffice  obove  normal.  A happy  picture  in 
the  "B"  vein,  but  class  "A"  at  the  boxoffice.  It's 
okoy.  Played  Sun.,  Mon.  Weather:  Hot  and  humid. — 
Ken  Christianson,  Roxy  Theotre,  Washburn,  N.  D. 
Pop.  968. 

PARAMOUNT 

G.  I.  Blues  (Para) — ^Elvis  Presley,  Juliet  Prowse, 
Leticia  Romon.  Here  is  one  that  seemed  to  please. 
After  paying  Poromount  o fantastic  rental  we  still 
had  a couple  of  bucks  left.  The  "B"  rating  did  not 
seem  to  hurt  it.  Played  Sat.,  Sun.,  Mon.  Weather: 
Hot. — Corl  P.  Anderka,  Rainbow  Theatre,  Castroville, 
Tex.  Pop.  1,500. 

One-Eyed  Jacks  (Paro) — Marlon  Brando,  Karl  Mal- 
den, Katy  Jurado.  It's  okoy,  but  no  one  wanted  to 
see  it.  Just  a picture,  and  it's  'way  too  long.  Played 
Sun.,  Mon.,  Tues.  Weather;  Rain. — ^Leo  A.  Backer, 
Valley  Theotre,  Browns  Valley,  Minn.  Pop.  1,117. 

20th  CENTURY-FOX 

Can-Can  (20th-Fox) — Frank  Sinotra,  Shirley  Mac- 
Loine,  Maurice  Chevolier.  Good,  but  my  people  didn't 

turn  out  for  it.  Ployed  Tues.,  Wed.,  Thurs. S T 

Jackson,  Jackson  Theatre,  Flomaton,  Ala.  Pop. 
1 ,480. 

Return  fo  Peyton  Ploee  (20th-Fox) — Jeff  Chan- 
dler, Corol  Lynley,  Mary  Astor.  A very  fine  drama 
with  some  excellent  acting.  It  doesn't  seem  possible 
thot  Jeff  Chondler  is  gone.  He  seemed  so  very  real 
in  this.  Tuesday  Weld  very  good  in  her  role  olso. 
Ployed  to  'way  above  a/erage  crowds  both  nights 
Played  Sun.,  Mon.  Weother;  Nice. — James  Hardy 
Shoals  Theotre,  Shoals,  lr»d.  Pop.  1,555. 

Wild  in  the  Country  (20th-Fox) — Elvis  Presley, 
Hope  Lange,  Tuesday  Weld.  When  we  show  a picture 
of  Elvis's  we  olways  go  above  overoge.  This  one 


just  did  average,  but  it's  still  worth  a playdate.  I 
believe  in  this  picture  he  tried  to  satisfy  the  older 
generation  and  in  so  doing  he  lost  the  support 
of  the  teenagers.  But  play  it,  it  may  do  better  for 
you.  At  least,  it  should  do  average.  Weather:  Nice 
fall  days  here. — Harold  J.  Smith,  Wilson  Theatre, 
Wilson,  N.Y.  Pop.  1,100. 

Wild  River  (20th-Fox) — Montgomery  Clift,  Lee 
Remick,  Jo  Van  Fleet.  What  a trailer — didn't  sell  a 
thing.  The  picture  itself  was  wonderful,  but  we 
had  our  usual  luck  with  Fox — the  lowest  weekend 
gross  in  '61.  Their  emblem  is  on  TV  so  much  our 
people  say,  "Why  pay?  We'll  see  it  for  free  soon 
on  TV."  A loss  here.  Played  Fri.,  Sat. — Ken  Chris- 
tianson, Roxy  Theatre,  Washburn,  N.  D.  Pop.  968. 

UNITED  ARTISTS 

Alamo,  The  (UA) — John  Wayne,  Richard  Widmark, 
Laurence  Harvey.  We  played  this  second  run  to  the 
drive-in.  Terms  too  high  (as  usual).  Played  to  below 
average  business.  Played  Sun.  through  Thurs. 
Weather:  Good. — Leslie  Berg,  asst,  mgr..  Royal  Prin- 
cess Theatre,  Elwood,  Ind.  Pop.  15,000. 

Elmer  Gantry  (UA) — ^Burt  Lancaster,  Jean  Sim- 
mons, Shirley  Jones.  Despite  the  fact  this  was  over 
a year  old,  it  drew  very  well  at  the  boxoffice.  Burt 
Lancaster  really  deserved  the  Oscar  he  got  for  this. 
Arthur  Kennedy  and  Jean  Simmons  deserve  at  least 
honorable  mention,  too,  for  their  fine  acting.  Played 
Sun.  only. — James  Hardy,  Shoals  Theatre,  Shoals, 
Ind.  Pop.  1,555. 

Facts  of  Life,  The  (UA) — Bob  Hope,  Lucille  Ball, 
Ruth  Hussey.  In  black  and  white.  Please,  no  more 
black  and  white  movies.  They're  tree  on  TV!  Color 
makes  o good  movie  better,  especially  on  the  giant 
screen.  They  laughed,  but  not  as  much  as  for  Hope's 
"Alias  Jesse  James,"  which  was  in  color.  Did  fair 
on  "Focts  of  Life."  When  you  play  it,  please  double- 
bill it  with  a color  western.  Played  Sun.,  Mon. 
Weather:  Good. — ^Mitchell  Kelloff,  Spur  Theatre,  La 
Veto,  Colo.  Pop.  600. 

Young  Doctors,  The  (UA) — Fredric  March,  Ben 
Gazzara,  Dick  Clark,  Ina  Balin.  Played  ahead  of 
city  to  not  much  business.  It's  a very  good  show, 
but  I think  it  was  a mistake  to  play  up  ahead  of 
city.  Played  Sun.,  Mon.,  Tues.  Weather:  Fair. — Leo 
A.  Backer,  Valley  Theatre,  Browns  Valley,  Minn. 
Pop.  1,117. 

UNIVERSAL-INTERNATIONAL 

Operation  Petticoat  (U-l) — Cory  Grant,  Tony  Cur- 
tis, Dina  Merrill,  Joan  O'Brien.  This  is  a mighty 
good  picture  and  took  in  a fair  amount  at  the 
boxoffice.  I expected  more  because  this  is  really 
good.  If  any  of  you  fellows  haven't  played  it  yet, 
and  want  a treat,  go  ahead  and  book  it  and  sit 
back,  relax  and  enjoy  yourself — especially  when  it 
comes  time  to  count  the  cash. — F.  L.  Murray,  Strand 
Theatre,  Spiritwood,  Sask.  Pop.  500. 

Secret  Ways,  The  (U-l) — ^Richard  Widmark,  Sonja 
Zieman.  Just  about  everybody  left  before  tliis  was 
over  (too  bad  we  couldn't)  and  they  talked  about 
how  awful.  Leave  it  alone.  Played  Wed.,  Thurs., 
Fri.  Weather:  Warm. — ^Ray  Steele,  Grand  Theatre, 
Lancaster,  Ky.  Pop.  3,000. 

Wings  of  Chance  (U-l) — James  Brown,  Frances 
Rafferty.  A very  beautiful  picture  and  story  that 
was  well  liked  by  the  relatively  small  turnout.  Played 
with  "Ole  Rex"  and  lost  money  on  this  playdate. 
Played  Fri.,  Sat.  Weather:  Good. — Leonard  J.  Leise, 
Roxy  Theatre,  Randolph,  Neb.  Pop.  1,029. 

WARNER  BROS. 

Parrish  (WB) — Troy  Donahue,  Claudette  Colbert, 
Karl  Malden.  Good  acting,  good  cast,  good  story, 
good  photography.  What  is  there  left?  Another  good 
all-around  production  from  Bros.  It  is  just  as  educa- 
tional as  entertaining.  Comment  from  some  teens, 
I quote:  "Though  'A  Summer  Place'  was  good, 
'Porrish'  is  far  better."  We  did  average  at  the 
boxoffice  and  had  no  complaints  on  it.  Played  Sun. 
through  Wed.  Weather:  Mild. — Kenn  Spaulding,  asst, 
mgr.,  Bijou  Theatre,  Morrisville,  Vt.  Pop.  3,450. 


Nuns  Took  Challenge 
To  Sell  'Trapps' 

We  booked  "The  Trapp  Family"  from  20th- 
Fox  into  our  Venus  Theatre.  This  house  is  in 
o Catholic  community,  but  nevertheless  we  hod 
to  sell  the  film.  Had  a special  screening  for  the 
nuns  and  told  them  our  program;  that  too 
many  people  only  "talk"  about  good  films,  but 
go  see  the  bad  ones.  We  left  it  up  to  them  to 
sell  the  film  and  they  did.  Good  family  turnout. 
A good  many  laughs  and  the  picture  has  real 
heart.  Just  guess  we  were  lucky  that  the  film 
was  a success  in  this  house.  In  our  houses  where 
we  had  suffered  many,  many  times  with  good 
"family"  films  we  chickened  out  and  pulled 
the  film  and  threw  in  "Studs  Lonigan"  from 
UA. 

AL  ZARZANA,  RAY  BORISKI 

Venus  Theatre, 

Houston,  Tex. 


Roses  for  the  Prosecutor  A 

American- 

Metropolitan  91  Minutes  Rel.  Oct.  '61 

A fascinating  and  powerful  drama  laid  in 
post-war  Germany,  this  Kurt  Ulrich  produc- 
tion won  several  prizes  at  the  Berlin  Film 
Festival  and  is  one  of  the  best  German- 
language  films  to  be  shown  in  the  U.S.  in 
recent  years,  almost  the  equal  of  the  memor- 
able "The  Bridge"  of  1960.  Although  Walter 
Giller  won  a prize  for  his  performance  in  the 
leading  role,  and  Ingrid  Van  Bergen  is  fea- 
tured in  Kirk  Douglas'  German-made  “Town 
Without  Pity,"  the  picture  is  better  suited  to 
art  houses,  where  adult,  serious-minded 
patrons  predominate.  Several  frank  bedroom 
scenes  make  it  unsuited  to  general  audiences. 
Wolfgang  Staudte  does  a superb  directorial 
job  by  starting  with  a World  War  II  prolog, 
which  is  essential  for  full  understanding  of 
the  main  story,  laid  in  present-day  Germany, 
where  a former  Nazi  prosecutor  who  had 
given  a war-time  death  sentence  to  a private 
for  stealing  two  tins  of  chocolate,  is  now  a 
state  prosecutor  accustomed  to  accepting 
bribes.  Hence  the  title,  which  refers  to  roses 
sent  the  prosecutor  by  the  wife  of  a man  he 
permitted  to  escape  trial.  Giller  gives  a 
modest  and  likable  performance  as  the  street 
peddler  who  still  carries  his  World  War  II 
death  warrant  and  his  romantic  scenes  with  d 
blonde  hotel-keeper,  played  with  earthy  sex 
appeal  by  Miss  Van  Bergen,  are  delightful. 
Martin  Held  blusters  and  cringes  effectively 
as  the  prosecutor  and  Camilla  Spira  is  sweet 
and  understanding  as  his  wife.  Here  is  an 
example  of  Germany's  top  film  fare. 

Walter  Giller,  Ingrid  Van  Bergen,  Martin 
Held,  Roland  Kaiser,  Camilla  Spira. 


Le  Crime  de  M.  Lange  A 
(The  Crime  of  Monsieur  1 85-i 

Lange) 

Brandon  Films  78  Minutes  Rel.  Nov.  61 

Brandon  Films  is  now  making  this  1935-Jean 
Renoir  production  available  in  the  U.S.,  and 
it's  a foregone  conclusion  that  the  serious  film 
student,  as  well  as  those  filmgoers  conscious 
of  Renoir's  superb  contributions  to  the 
medium  of  motion  pictures  ("Grand  Illusion," 
"Rules  of  the  Game,"  "Picnic  on  the  Grass," 
et  al,  et  al),  will  be  flocking  in  quantity  to 
gaze  upon  the  26-year-old  attraction,  as 
vitally  concerned  with  life  as  if  it  had  just 
come  off  the  boat  in  1961.  There  is  a timeless- 
ness about  Renoir's  motion  pictures,  a con- 
cern vrith  man  and  his  constant  groping.  He's 
entertainingly  involved  here  with  a meek 
young  man  (Rene  Lefevre)  who  writes  wild- 
eyed western  fiction  for  his  own  amusement, 
eventually  is  cheated  out  of  his  financial 
profits  by  his  unscrupulous,  woman-chasing 
publisher.  A satirical  twist  finds  Lefevre 
brought  to  the  point  of  shooting  his  publisher 
and  then,  with  friendly  assist  from  a lot  of 
sources,  fleeing  across  the  border,  accom- 
panied by  an  affectionate,  yet  practical, 
blonde.  M.  Renoir  was  both  .co-author  and 
director.  English  titles  are  included  in  the 
print. 

Rene  Lefevre,  Florelle,  Jules  Berry,  Marcel 

Levesque,  Henri  Guisol,  Marcel  Duhamel. 


Instead  of  presenting  UA’s  “Hawaii”  in 
two  parts  on  two  separate  evenings,  which 
was  the  original  plan,  it  will  be  produced  in 
one  film. 


10 


BOXOFFICE  BookinGuide  ::  Nov.  13,  1961 


Opinions  on  Current  Productions  Feature  reviews 

Symbol  Q)  denotes  color;  © CinemoSeope;  ® Vistovision;  © Superscope;  (g)  Noturom  o;  © Regolscope;  ® Techniroma.  For  story  synopsis  on  each  picture,  tee  revere#  tide. 


Pocketful  of  Miracles  F ® 

^ United  Artists  ( ) 137  Minutes  Rel.  Dec.  ’61 

ide  (.  There  is  every  reason  to  bet  on  this  time-honored  Damon  /"-  i 

Runyon  yarn  attaining  outstanding  hit  proportions  wherever  1^"  | 
it  is  exhibited.  Theatremen  who  book  the  slick,  modern  ver- 
sion of  the  laugh-filled  story  will  find  pocketfuls  of  shekels 
pouring  their  way.  For  the  older  generation  there  is  the 
memorable  magnetism  of  the  literary  source  and  the  appeal 
of  yesteryear  screen  luminaries  Bette  Davis,  Thomas  Mitchell, 
Sheldon  Leonard  and  Edward  Everett  Horton,  while  young- 
sters should  be  attracted  by  such  later  vintage  names  as 
Glenn  Ford,  Hope  Lange,  Arthur  O'Connell  and  Peter  Falk. 

It's  a toss  up  as  to  which  of  the  two  contingents  contributed 
the  more  to  the  photoplay's  histrionic  superiority.  Indeed, 
superb  characterizations  are  turned  in  by  every  member  of 
the  expertly  selected  cast.  Producer-director  Fank  Capra 
initially — and  successfully — brought  the  vehicle  to  the  screen 
for  Columbia  in  1933  under  the  title  "Lady  for  a Day,” 
starring  May  Robson,  and  his  present  venture  undoubtedly 
will  equal  if  not  surpass  his  earlier  effort.  Screenwriters  Hal 
Kanter  and  Harry  'Tugend  take  no  liberties  with  the  char- 
acters and  spirit  of  Runyon's  original,  and  it  is  to  their 
credit  that  they  permitted  the  author's  rare  gift  of  making 
lovable  characters  out  of  the  dregs  of  society  to  guide  them. 

Glenn  Ford,  Bette  Davis,  Hope  Lange,  Arthur  O'Connell, 

Peter  Falk,  Thomas  Mitchell,  Edward  Everett  Horton. 

Force  of  Impulse  F 

Sutton  Pictures  Corp.  84  Minutes  Rel.  Nov.  '61 

First  effort  of  a promising  new  production  team,  Peter 
ih  p'  Gayle-Saul  Swimmer-Tony  Anthony,  in  association  with 
Three  Task  Productions,  this  should  rate  favorable  playing 
time  lor  its  hard-hitting,  ever-realistic  study  of  modern-day, 
American  teenage  problems,  as  reflected  in  the  hectic  night- 
time  adventure,  encompassing  adolescent  romance,  defiance 
of  parental  authorities,  and  the  tragedy  of  stealing,  played 
out  spiritedly  by  coproducer  Tony  Anthony  and  a bright  new 
ingenue,  Teri  Hope,  ably  supported  by  J.  Carroll  Naish  (as 
Anthony's  dad),  among  the  U.S.  film  industry's  better-known- 
and-respected  character  actors,  plus  Robert  Alda  and  Jeff 
Donnell  (as  Miss  Hope's  parents);  Jody  McCrea,  son  of  vet- 
eran thespian  Joel  McCrea;  and  Christina  Crawford,  daughter 
of  equally  veteran  thespian  Joan  Crawford.  Moreover,  it 
contains  the  distinctive  music  stylizations  of  internationally 
acclaimed  Lionel  Hampton.  In  short,  a combination  of  factors 
that  should  inevitably  appeal  to  all  facets  of  the  family 
movie-going  public.  Gayle  produced.  Swimmer  directed,  and 
Swimmer  and  Anthony  collaborated  on  the  original  story, 
the  screenplay  credit  going  to  Francis  Swann.  To  young 
Messrs.  Gayle-Swimmer-Anthony  must  go  a note  of  industry 
appreciation  for  contributing  some  rousing  entertainment. 

Robert  Alda,  J.  Carroll  Naish,  Tony  Anthony,  Jeff  Donnell, 
Jody  McCrea,  Lionel  Hampton,  Brud  Talbot. 

Atlantic  Adventure  F SS  AdveS;'oran,a 

Schoenield  62  Minutes  Rel.  

Few  settings  contain  so  much  dramatic  adventure  as  the 
ever-restless  seas,  dominating  the  major  portion  of  planet 
earth.  And,  perhaps,  fittingly,  few  settings  have  served  up 
so  much  screen  entertainment  as  that  huge  vastness  of 
towering  mountains  and  idyllic  gulleys  of  water.  A show- 
man who  has  had  profitable  encounters  with  such  attractions 
would  do  well  to  stress  the  similarities  in  story  content 
between  The  Lost  One,  the  man-made  raft  of  "Atlantic 
Adventure''  and  the  better- known  "Kon-Tiki”  of  literary  fame 
eles  I — ^just  as  the  crew  of  Kon-Tiki  were  the  first  modern  men  to  . 

cross  the  Pacific,  east  to  west,  on  a raft,  so  Henri  Beaudot  car- 
and  his  two  hardy  companions  were  the  first  to  span  the 
cold,  rough  waters  of  the  North  Atlantic.  Others  may  pos- 
sibly now  duplicate  their  feat,  but  their  efforts  will  never 
achieve  the  full  historic  significance  of  The  Lost  One's 
legendary  voyaging.  The  appeal  to  the  adventure-minded 
of  all  ages  should  be  limitless,  since  the  editing  is  most 
meticulous.  So,  too,  should  be  the  exploitation  potential, 
especially  in  the  port  and  harbor  communities  that  fringe  the 
North  American  continent.  Navy  and  marine  tieups  should 
provide  suitable  assistance,  too.  Emphasis  should  remind 
prospective  patrons  that  the  adventure  was  photographed  as 
it  happened  and  not  re-created  for  dramatic  purposes. 
Documentary  With  Henri  Beaudot.  Narrated  by  Fred  Maness. 

Fear  No  More  F 

Sutton  Pictures  Corp.  80  Minutes  Rel.  Nov.  '61 

This  Bernard  Wiesen-Eorl  Durham  production,  with  the 
capable  leading  names  of  Jacques  Bergerac  and  Mala 
Powers  spiritedly  supported  by  brisk-moving  featured  play- 
ers, has  the  earmarks  of  "sleeper”  attraction,  since  it  pro- 
ceeds to  entertain  an  intriguing  premise  indeed,  and  without 
the  frills  or  irrelevancies  that  lamentably  clutter  up  like 
calibre  suspense  stories.  It's  straightaway  concerned  with 
murder  and  intended  murder,  as  port  of  a seemingly  fan- 
tastic, almost  fool-proof  scheme  by  John  Harding,  and  man- 
ages to  convey  a degree  of  realistic  tension  and  tautness 
from  starting  sequence  at  a railroad  station  to  the  fadeout 
and  happy  ending  in  a mountain  lodge.  Miss  Powers  serves 
up  a most  winning  delineation  of  the  girl  on  the  run  from 
both  authorities  and  hired  killers,  while  Mr.  Bergerac  is 
properly  grim-countenanced  as  the  motorist  who  just  hap- 
pens to  come  along  to  aid  and  abet  Miss  Powers.  Wiesen's 
direction  is  thoughtfully  probing,  never  striving  for  sen- 
sationalism, building  the  hard-core  ingredients  of  Robert 
Bloomfield's  screenplay  facet  by  facet,  as  evidence  points 
first  to  Miss  Powers'  nightmarish  encounter  with  murder  and 
then  moves  sturdily,  steadily  to  incriminate  suave  employer 
Harding  and  his  poker-faced  accomplices. 

Jacques  Bergerac,  Mala  Powers,  John  Harding,  Helena 
Nash,  John  Baer,  Ann  CorrolL 

Call  Me  Genius  F Jg5?i 

Continental  105  Minutes  Rel.  Oct.  '61 

Several  of  Britain's  top  film  comics,  notably  Alec  Guinness, 
Peter  Sellers  and  Terry-Thomas,  have  become  favorites  with 
American  audiences  while  others,  such  as  Norman  Wisdom, 
invariably  fail  to  amuse  U.S.  patrons.  Now  Tony  Hancock,  a 
plump,  rather  effeminate-looking  buffoon  who  is  England's  top 
comic,  is  unlikely  to  repeat  that  success  over  here,  especially 
if  he  is  permitted  to  mug  and  posture  as  he  does  under 
Robert  Day's  direction  in  this  film  spoof  on  modern  art.  The 
same  subject  was  far  more  cleverly  handled  in  "The  Horse's 
Mouth”  and  Ernest  Pintoff's  American  short,  "Day  of  the 
Painter.”  This  Associated  British  film  has  only  George 
Sanders  for  marquee  draw  but  the  film's  outrageously  broad 
humor  may  interest  devotees  of  British  fare,  if  not  regular 
patrons.  Produced  by  W.  A.  Whittaker  from  an  original  (?) 
story  by  Hancock,  Alan  Simpson  and  Ray  Galton,  the  latter 
two  responsible  for  the  star's  TV  series,  the  picture  does  have 
some  hilarious  moments,  especially  when  it  shows  the  routine 
of  London's  bowler-hatted  clerks  and  in  the  scenes  with  Irene 
rand’’  Handl  (who  seems  to  be  in  every  British  comedy),  as  a ,na 

H ' meddlesome  landlady  who  ends  up  as  an  artists'  model.  Paul 

Massie,  cast  as  a true  artist,  plays  his  role  absolutely  straight 
— to  good  effect.  Technicolor  photography  is  good. 

Tony  Hancock,  George  Sanders,  Paul  Massie,  Margit 
Saad,  Gregoire  Aslan,  Irene  Handl,  Dennis  Price. 

Everything's  Ducky  F 

Columbia  (610)  80  Minutes  Rel.  Nov.  '61 

If  the  writers  who  concocted  this  humorless  morsel  of 
alleged  comedy  and  Don  Taylor,  who  directed  their  ridicu- 
lous scrivening,  were  undertaking  to  establish  themselves  as 
ranking  magicians,  they  succeeded  admirably — they  turned 
a talking  duck  into  a turkey.  And  while  performing  this 
unwelcome  feat  of  legerdemain  they  also  established  that 
comedians,  no  matter  how  adroit  they  may  be  at  their  rib- 
tickling trade,  require  material  before  they  can  get  to  first 
base.  Mickey  Rooney  and  Buddy  Hackett  have  proved  by 
countless  past  performances  that  they  can  be  funny  men. 
Herein  they  individually  and  collectively  are  hog-tied  from 
scratch  by  amateurish  script  situations  and  dialog.  This  is 
especially  deplorable  in  the  case  of  Rooney  in  view  of  his 
riotous  contribution  to  Paramount's  current  "Breakfast  at 
Tiffany's."  But  be  that  as  it  may,  the  names  of  Rooney  and 
Hackett  will  attract  whatever  business  .the  feature  enjoys 
when  it  appears  on  the  nether  side  of  non-consequential 
dual  bills,  the  only  exhibition  niche  the  photoplay  can  hope 
to  attain.  Joanie  Sommers,  with  some  'TV  background,  is  the 
femme  lead  and  introduces  a pale  ray  of  sunshine  in  an 
’T  1'  otherwise  dull  overcast.  Producer  Red  Doff  makes  a limited 
budget  cover  a multitude  of  sins. 

Mickey  Rooney,  Buddy  Hackett,  Jackie  Cooper,  Joanie 
Sommers,  Roland  Winters,  Elizabeth  MacRae. 

The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standord  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  poid. 

2578  BOXOFFICE  BookinGuide  Nov.  13,  1961  2577 

FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


THE  STORY:  "Force  of  Impulse"  (Sutton) 

Sensitive  17-year-old  Tony  Anthony,  who  delivers  groceries 
for  father,  J.  Carroll  Naish,  becomes  hero. of  his  high  school 
championship  football  gome,  to  delight  of  father,  friends  and 
Teri  Hope,  flighty  16-year-old  daughter  of  local,  wealthy  ^ut  ' 
residents,  Robert  Alda  and  Jeff  Donnell.  Teri  asks  Anthony  to 
escort  her  to  svrank  country  club  dance,  where  he's  not 
exactly  greeted  with  open  arms  by  snobbish  parents,  latter 
openly  preferring  wealthy  collegiate  Jody  McCrea.  After 
arguing  with  Anthony,  Teri  entices  Jody  to  a secluded  beach. 

At  his  hot-rodders  club,  Anthony's  pals  get  Jody  drunk,  per- 
mitting Anthony  to  run  off  with  Teri  and  make  rounds  of  the 
night  clubs,  hastily  financed  by  theft  of  his  father's  strongbox. 

What  has  begun  as  an  adolescent  rendezvous  soon  builds 
into  passionate  explosion;  at  the  football  field,  Anthony 
phones  Alda  to  explain  the  situation,  Teri,  distraught,  flees 
wildly  through  the  deserted  stadium.  Naish  comes  to  the 
situation's  rescue  with  old-world  calmness  and  insight. 
EXPLOmPS: 

Play  up  teenage  leading  players  Tony  Anthony  and  Teri 
Hope,  plus  cast  presence  of  hardy  character  player  J. 
Carroll  Naish.  Approach  guidance  counselors  on  high  school 
level  for  possible  cooperative  measures, 

CATCHLINES: 

Teenagers  on  a Fast  Ride  to  Trouble!  . . . Young  Lovers 
Trapped  in  an  Adult  World!  . . . See  What  Happens  When 
Young  People  Come  Up  Against  the  Force  of  Impulse! 

THE  STORY:  "Pocketful  of  Miracles"  (UA) 

Bette  Davis,  gin-drinking,  bedraggled  seller  of  apples  on 
a Broadway  street  corner,  has  Glenn  Ford,  king  of  New  ^ 

lo  York's  bootleggers,  as  her  best  client.  He  daily  buys  an  y 

t mo  apple  from  Bette  because  he  believes  it  brings  him  good 
luck.  For  many  years  Bette  has  kept  in  secret  a daughter, 
who  is  being  reared  in  an  exclusive  convent  in  Spain.  She 
is  being  supported  by  the  money  Bette  sends  her  and  by 
contributions  from  several  other  panhandlers.  Then  comes 
word  that  daughter  and  the  noble  Spanish  family  in  which 
she  is  going  to  marry  are  coming  to  New  York  to  visit  Bette 
This  presents  an  ominous  situation  until  Hope  Lange,  who 
operates  a flashy  Gotham  speakeasy  and  is  beloved  by 
Ford,  cons  him  into  installing  Bette  as  the  grand  dame  her 
daughter  believes  her  to  be.  How  Glenn  and  his  underworld 
friends  install  Bette  as  a lady  and  front  for  her  during  the 
daughter's  visit  brings  forth  a series  of  hilarious  and  tear- 
jerking  situations. 

EXPLOITIPS: 

Tout  marquee-mighty  cast.  Ask  bookstores  to  display 
Runyon's  original  story  on  which  film  is  based,  "Madame  La 
Gimp,"  with  stills  from  picture.  Have  an  apple  cart  in  the- 
atre foyer,  with  woman  costumed  as  Apple  Annie  handing 
out  apples  to  opening  day  and  night  patrons. 

CATCHLINES: 

A Gay,  Whacky  Story  Filled  With  Beloved  Damon  Runyon 
Characters  . . . The  Year's  Most  Hilarious  Picture. 

THE  STORY:  "Fear  No  More"  (Sutton) 

Entering  her  compartment  of  Los  Angeles-to-San  Francisco 
bound  train.  Mala  Powers  is  surprised  by  a stranger,  who 
menaces  her  with  a gun,  taking  a sealed  manila  envelope 
belonging  to  employer  John  Harding.  She's  hit  over  the  head 
as  she  become, 3 aware  of  a dead  woman  staring  blankly  at 
her  from  a chair  at  the  window.  Coming  to,  she's  greeted  by 
detective  Robert  Karnes,  who  intends  to  question  her  at  the 
next  station  stop.  Confused,  Mala  flees  in  a wild  chase,  en- 
countering motorist  Jacques  Bergerac.  She  lies  about  her 
-identity,  hitches  ride  with  Bergerac  to  Los  Angeles.  In  her 
apartment,  she  finds  chronically  tipsy  John  Baer,  whom  she's 
Hefriended  in  the  past,  dead;  the  stranger  from  the  train  !■ 
moves  towards  her  menacingly.  She  flees  again,  blunders  I"*-"' 
aato  Bergerac,  finally  disclosing  the  true  happenings  and 
cdsD  telling  him  she  had  once  been  a mental  patient. 

After  some  harrowing  experiences  Bergerac  rescues  Mala, 
learning  she  had  been  marked  as  a perfect  scapegoat  in  a 
-seemingly  perfect  m.urder. 

EXPLOITIPS: 

Jacques  Bergerac,  a handsome  leading  man,  is  the  epitome 
of  dress;  tie  up  with  men's  tailoring  establishments  and  the 
like  for  window  displays. 

CATCHLINES: 

Possessed!  Obsessed!  Pursued!  When  Fear  Takes  Hold, 

You  Think  No  More  . . . You  Run  . . . You  Feel  Fear  on  Your 
Skin  and  in  Your  Blood. 

THE  STORY:  "Atlantic  Adventure"  (Schoenfeld) 

Not  too  long  ago,  three  young  men  set  forth  from  Canada 
aboard  a 31x17  foot  log  raft.  The  Lost  One,  rigged  with  a 
single  sail,  drift  boards  and  an  often  ineffective  rudder. 
These  handicaps  were  purposely  imposed  by  the  captain, 
who  wanted  to  prove  that  winds  and  currents  alone  could 
carry  them  to  their  destination — somewhere  on  the  coast  of 
Europe  on  the  other  side  of  the  Atlantic.  (A  first  attempt  had 
ended  in  shipwreck  off  the  rocky  cliffs  of  Newfoundland  after 
66  days  at  sea.)  It  was  a daring  exploit  and  a fascinating 
adventure:  Three  men  alone  at  sea  for  almost  three  months, 
in  constant  battle  against  the  elements.  Isolation  became  an 
ji-i  added  misery  when  the  men,  weakened  by  starvation  diet,  f 
l'*"  remained  without  radio  contact  for  over  a month  and  a half. 

''  After  88  days  of  exposure,  privation  and  hunger,  they 

reached  England,  becoming  the  first  men  in  recorded  history 
to  achieve  a west  to  east  crossing  on  a primitive  raft. 
EXPLOITIPS: 

Library  tieups  should  stress  the  comparative  merits  of 
The  Lost  One  and  Kon-Tiki.  Newspaper  archives  will 
readily  recall  the  daring  adventure,  perhaps  among  the 
greatest  attention-getters  in  modern  times. 

CATCHLINES: 

True — Beyond  Belief!  . . . The  Actual  Voyage  of  The  Lost 
One  . . . Photographed  As  It  Happened  . . . The  Startling, 
Stirring  Story  of  Three  Men  on  a Raft  That  Took  88  Days  to 
Cross  the  Atlantic! 

THE  STORY:  "Everything's  Ducky"  (Col) 

Seamen  Mickey  Rooney  and  Buddy  Hackett  are  stationed 
at  a Navy  rocket  launching  site  in  the  desert.  They  long  for 
sea  duty.  When  summoned  by  their  commanding  officer  they 
think  the  big  moment  has  arrived,  only  to  find  that  their 
assigment  is  to  get  rid  of  a duck  that  has  been  used  in  ex- 
periments by  a space  scientist.  They  undertake  placing  the 
fovrl  in  a pond  with  other  ducks.  When  they  discover  that 
their  charge  can  talk,  and  what's  more,  because  of  his  as- 
sociation with  a deceased  researcher,  the  duck  has  a secret 
to  outerspace  travel,  this  leads  to  a series  of  romantic,  sus- 
penseful and  ludicrous  situations  which  end  when  Rooney 
and  Hackett  and  their  feathered  friend  are  unintentionally 
launched  into  orbit. 

EXPLOITIPS: 

Hire  a man  to  lead  a live  duck  around  town  on  a leash, 
with  a sign  giving  theatie  and  picture  information.  Ask  pet 
shops  to  cooperate  with  stills  from  picture.  Tout  Mickey 
Hooney,  Buddy  Hackett  and  Jackie  Cooper,  and  focus  atten- 
tion on  TV  star  Joanie  Sommers  to  entice  teenage  trade, 

CATCHLINES:  ("JhlV 

Everything's  Whacky  in  This  Comedy  Starring  Funnymen 
Mickey  Rooney  and  Buddy  Hackett  ...  A Couple  of  Gobs 
and  a Gal  Create  Hilarity  and  Suspense  When  They  Tangle 
With  a Talking  Duck. 

THE  STORY:  "Call  Me  Genius"  (Cont'l) 

Tony  Hancock,  a bowler-hatted  clerk  in  London,  tires  of 
the  daily  office  routine  and  goes  to  Paris,  where  he  rooms 
with  Paul  Massie,  an  abstract  painter.  Tony  works  on  colos- 
sal sculptures  and  infantile  paintings,  which  are  praised  by 
the  Bohemian  set.  The  discouraged  Massie  returns  to  Eng- 
land leaving  his  paintings  behind.  George  Sanders,  an  art 
critic  invited  by  Hancock  to  see  his  work,  mistakes  Massie's 
paintings  for  Tony's  and  sets  up  an  exhibition.  Tony  is 
lionized  as  a true  abstract  painter  and,  when  the  wealthy 
Gregoire  Aslan  buys  them  all,  he  is  invited  to  do  a sculpture 
of  Aslan's  wife,  Margit  Saad.  The  sculpture  of  Margit  is  a 
monstrous  flop  so  Tony  flees  to  London  to  get  more  paintings 
from  Massie  to  pass  off  as  his  own.  In  London,  Massie  has 
changed  his  style  to  Tony's  infantile  school  but  Sanders  is 
now  impressed  with  him.  So,  Tony  returns  to  his  sculpture 
with  his  middle-aged  landlady,  Irene  Handl,  as  his  model. 
EXPLOITIPS: 

Since  George  Sanders  is  the  only  marquee  name,  create 
interest  in  Tony  Hancock  by  acclaiming  him  as  Britain's 
newest  comedian  and  use  stills  or  scrawled  caricatures  of 
. =>  Hancock  outside  the  theatre.  Stills  of  glamorous  Margit  Saad  i 
{>'d  fo  attract  male  patrons.  V_ 

"'  CATCHLINES: 

They  Called  Him  a Genius  of  the  Art  World— But  Bought 
Another  Artist's  Paintings  . . . Tony  Hancock,  England's  Most 
Popular  TV  Comedian  in  His  First  Comedy  Film 

BOXOFFICE  BookinGuide  ::  Nov.  13,  1961 


RATES:  20(  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE;  Monday  noon  preceding  publicotion  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CUIIRinG  HOUSt 


HELP  WANTED  

Hepresentative  Wanted:  To  sell  adver- 
tising in  tneatre  outcoor  frame  service. 
Protected  territory.  Write  or  wire:  Romar- 
Vide  Compciiy,  ohelek,  Wisconsin. 

Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a laige  cir- 
cuit which  Oilers  pleasant  worxing  con- 
ditions and  liberal  medical,  hospitalisa- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  I4l  South 
Robertson  boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 

Managers  Wanted  for  Cleveland  and 
Ohio  Theatres.  S'tate  experience,  back- 
ground, references,  salary  required,  send 
photograph  in  first  reply.  All  answers  con- 
fidential. Boxoffice  9376. 


POSITIONS  WANTED 

Manager  knows  theatre  operation,  ex- 
ploitation, promotional,  instilled  aggres- 

sive  showmanship.  Boxoffice  9367. 

Projectionist,  maintenance,  janitor  com- 
bined. 20  years  experience.  Wonts  per- 
manent job.  Boxoffice  9375. 

Manager:  Twenty  years  experience,  ma- 
ture, sober,  reliable,  good  references. 
Would  like  independent  connection  Pa- 
cific Coast  Area.  O.  E.  Enloe,  4901  Beverly 

Blvd.,  Los  Angeles  4,  California. 

Manager  25  years.  Last  12,  city  man- 
ager large  circuits,  excellent  record,  ref- 
erences, married,  3 children.  Foster  Lieder- 
bach,  107  East  Second  St.,  Peru,  In- 
diana. 


BUSINESS  STIMULATORS 

Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 

N.  Y. 

Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 

geles  5,  Calif. 

bingo  Cords.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 

36,  N.  Y. 

Sure  Fire  Boxoffice  Attraction!  Bring 
people  back  to  your  theatre,  with  standing 
room  only!  We  will  film  a feature  length 
movie  in  sound  & color  of  your  home 
town.  Guaranteed  results.  Write  Sono- 
araph  Pictures,  314  Robson  St.,  Columbus, 
Texas. 


BUSINESS  OPPORTUNITIES 

For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  ''LaSalle,"  945  Granville 

Street,  Vancouver,  B.  C. 

Have  opening  now  for  alert  operator  to 
build  and  install  the  first  600-CAR  drive- 
in  theatre  in  a 66-acre  amusement  park  in 
Florida  between  Ft.  Lauderdale  and  Hol- 
lywood on  main  highway  of  over  40,000 
cars  passing  daily.  Long  term  lease  up 
to  20  years  at  Fixed  rentals  of  $12,000 
yearly.  No  other  extras — no  percentages — 
no  increases  in  rentals.  This  is  probably 
the  biggest  money  maker  available  in 
Florida  today.  Contact  immediately  Hal 
Green,  President  and  Director  of  Dream- 
land Fun  and  Amusement  Park,  Ft. 

Lauderdale  581-7410,  Florida. 

We  need  a good  moving  picture  theatre 
in  our  town  of  1,700,  with  drawing  area 
'0  miles  surrounding.  Businessmen  will 
furnish  backing  by  way  of  adverfising, 
ticket  sales  promotion,  etc.  Horton  Lind- 
bura.  Mayor,  Cambridge,  Illinois.  Phone 
7-3392. 


DRIVE-IN  THEATRE  EQUIPMENT_ 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price,  $9.75 
each.  Ontario  Equipment  Co,,  Toledo  1, 
Ohio. 


EQUIPMENT  WANTED 

WANTED:  Silent  picture  photo-players, 
Seeburg,  Wurlitzer,  also  rolls.  Steve 
Lanick,  625  Excelsior  St.,  Pittsburgh,  Pa. 

BOXOFFICE  November  13,  1961 


GENERAL  EQUIPMENT— NEW 

SUNrROOF.  RAINPROOF  MASONITE 
MARi^UEE  LETTERS,  fit  all  signs,  Sample 
free.  Black  or  red,  4"-40c;  b '-60c;  10"- 
75c;  12"-$1.00;  14"-$1.50;  16"-$1.75;  17"- 
$2.00;  24"-$3.00  (10%  discount  100  let- 
ters, or  over  $60.00  list).  S.O.S.,  602  W. 
52nd,  New  York  19. 


Replace  inefficient  bulb  rectifiers  with 
Silicon.  5 Ampere  type  $9.50,  6 Ampere, 
$9.25;  two  2 Ampere,  $10.50.  Money  bacK 
guarantee,  quantity  discount.  Brown  Elec- 
tronics, 1717  South  St.,  Allentown,  Pa. 


LOOK:  No  more  cost  for  broken  films, 
when  broken  film  clarm  is  used.  Abso- 
lutely guaranteed  to  make  the  alarm 
INSrANTLf  when  the  film  breaks.  Order 
direct  from  Broxen  Film  Alarm,  P.  O.  Box 
546,  Forest  City,  N.  C.  or  Charlotte  The- 
atre Supply,  2z7  South  Church  St.,  Char- 
lotte, North  Carolina.  Cost  $15.00  per  ma- 
chine plus  tax.  Patent  pending. 


GENERAL  EQUIPMENT— USED 

AUTOMATIC  CHANGEOVERS,  (less 
switch),  Pcir,  $24.95;  2,000'  Film  Cabinets, 
new  Sternmade,  per  section,  $1.95;  3-Speed 
Nonsync  Turntables,  $14.95;  16"  upper 

Simplex  magazines,  $4.95.  S.O.S.,  602  W. 
52nd,  New  York  19. 


Mechanisms,  standard-super  & E-7  Sim- 
plex, also  movements,  as  is  or  rebuilt. 
Bargains.  Lou  Walters  Repair  Service, 
jl40  Hunnicut  Rd.,  Dallas  28,  Texas. 

For  Sale:  Complete  used  theatre  equip- 
me.it.  Projection  and  sound  equipment, 
chairs  and  lobby  equipment.  Miracle 
Blocks  Enterprise,  445(1  Vista  Coronado 
Drive,  Chula  Vista,  Calif. 


THEATRES  FOR  SALE 


West  Coast  theatres  lor  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 


For  Sale:  Mid-Atlantic  resort  area,  300- 
seat  indoor  all  masonry,  year  'round  op- 
eration. Completely  redecorated  recently, 
modern  vending  machines,  furnished  car- 
peted lobby,  long-term  attractive  (rent 
10  per  cent  of  gross)  lease.  Also  30()-car 
drive-in  with  present  gross  of  WO, 000  for 
14  week  full-time  and  weekend  spring 
and  fall  operation.  Completely  equipped 
snack  bar,  12  acres  in  center  of  county. 
Finest  RCA,  Century,  Ashcraft  equipment. 
Nearest  competition  30  miles.  Needs  no 
repairs  or  paint.  Blacktopped  grounds, 
screen  just  painted.  Only  two  theatres  in 
county.  Within  an  hour's  drive  of  2 of 
the  largest  cities  on  east  coast.  Also  avail- 
able, owners  redwood  rambler,  air-con- 
ditioned, wall-to-wall  carpeting,  swimming 
pool,  fireplace.  Operator  of  these  two 
theatres  can  net  25  to  30  thousand  per 
year.  Complete  package,  $125,000.  Price 
low  but  firm.  Buyer  must  have  some  cash. 
Genuine  and  rare  opportunity.  Boxoffice 
9371. 


For  Sale:  Indoor  and  drive-in  theatre. 
Population  100,000  in  Michigan.  Bargain. 
Boxoffice  9372. 


Theatre:  Prosperous  Mid-west  town, 

5,000,  good  equipment,  reasonable  rent, 
will  prove  $5,(300  net,  price  $7,500.  Box- 
office  9373. 


For  Sale:  250-car  drive-in  and  300-seat 
indoor,  eastern  Wyoming,  county  seat 
town.  No  competition.  Just  installed  Eprad 
Hot  Shot  Healers.  Good  potential  for  wide 
awake  showman.  Ideal  family  operafion, 
Boxoffice  9381. 


For  Sale:  Two  theatres,  1 indoor,  345 
seats;  1 drive-in,  320  speakers,  both 
within  five  miles.  New  equipment,  no 
competition.  $100,000,  half  cash.  Separate 
or  both  for  joint  consideration.  One  fully 
rented  business  block  Ond  A-1  office 
equipment  business.  Hunting  and  fishing 
at  your  door.  Other  immediate  interests 
Gord  Broughton,  Box  669,  Bancroft,  On- 
tario, Canada. 


For  Sale:  Indoor,  585  seats,  Oklahoma 
town.  Mel  Danner,  Waynoka,  Oklahoma. 


For  Scle:  400-seat  theatre,  small  town, 
fine  business.  A steal  at  $12,500.  Contact 
owner,  738  Ralph,  Salina,  Kansas. 


Washington  small  town  theatre.  Apart- 
ment and  two  store  spaces.  Equipment 
and  lease,  $10,000,  $5,000  down.  Theatre 
Exchange  Co.,  5724  S.  E.  Monroe  St., 
Portland  22,  Oregon. 


THEATRES  WANTED 

Wonted:  To  buy  or  lease  d-rive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 

Wanted  to  lease:  Drive-in  or  i.ndoor  the- 
atre, with  possible  option  to  buy.  Year 
'round  operation,  town  population  3,000 
or  more.  Family  operation.  Boxoffice  9357. 

Wa-ited  to  Buy  or  Lease:  Indoor  or 

drive-in  theatre  in  RocKies,  preferably 
Colorado.  Prefer  small  town  with  living 
quarters  on  premises.  Must  be  grossing  at 
least  $30,000  a year  with  potential  lor 
more,  \vide  awake  showman  and  wile 
love  the  west.  Boxoffice  9371. 

Want  to  lease  theatre,  option  to  buy 
within  year.  'Town  about  5,000,  in  'lexus. 
Must  be  priced  right.  20  years  experience. 
Reed  Whatley,  4115  Dumbonton  Road, 
Houston  25,  Texas.  MO  7-9964 

Wanted:  Indoor  in  So.  California.  Write 
J.  C.  Reynolds,  1752  N.  Serrano,  Los  An- 
geles 27. 


THEATRES  FOR  LEASE 

Modem  air-conditioned  theatre  for  lease. 
650  seats.  Complete  equipment.  Located 
in  Louisiana,  boxoffice  9370. 


THEATRES  FOR  SALE  OR  LEASE 

7o5-seat  theatre  in  Indianapolis  neigh- 
borhood area.  Pictures  available  first  sub- 
sequent run  greater  Indianapolis.  Theatre 
is  a good  money  maker.  Selling  beca'use 
of  old  age  and  illness.  Boxoffice  9378. 

PALACE  THEA'TRE,  Marks,  Miss.,  400 
seats,  no  competition.  Population  3,500. 
Ideal  family  operation.  Write  Mrs.  J. 
Henley  Smith,  2209  Ada  St.  Conway,  Ark. 

For  Sale  or  Lease:  Three  drive-in  the- 
atres in  North  and  South  Carolina.  Full 
particulars  on  request.  Contact  G.  R. 
Pottillo,  Box  368,  Tryon,  N.  C.  UL  6-6290. 

Theatre,  brick  and  steel;  for  sale  or 
lease;  industrial  town  20  miles  from 
Pittsburgh;  only  theatre;  700  seats;  fully 
equipped.  McGillick  Company,  306  North 
Homewood  Avenue,  Pittsburgh,  Pennsyl- 
vania 


FILMS  WANTED 

Silent  Films  Wanted:  Highest  prices 

paid.  Also  Motion  Picture  News  magazines. 
611  North  Fairfax,  Los  Angeles  36,  Calif. 

IBmm  sound  films  in  A- 1 condifion.  Will 
purchase  large  or  small  lots.  Leon  Du- 
quette, 97  Snow,  Fitchburg,  Mass. 


MISCELLANEOUS 


V/anted:  Old-time  slides,  vaudeville- 

photoplays.  5923  Jumilla  Avenue,  Wood- 
land Hills,  California. 


THEATRE  SEATING  

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27''  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing,  sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast,  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
0-94-.1,  Texas  4-2738. 

Theatre  Chairs,  International,  Bodiform, 
plywood.  Lone  Star  Seating,  Box  1734, 
Dallas. 


POPCORN  MACI^ES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


INTERj^ISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 

tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


THEAT'RE  TICKETS 

Prompt  Service.  Special  printed  roll 
tickets.  100,000,  $37.95;  10,000,  $12.75; 

2,000,  $5.95.  Each  change  in  admission 
price,  including  change  in  color,  $4.25 
extra.  Double  numbering  extra.  F.O.B. 
Kansas  City,  Mo.  Cash  with  order.  Kan- 
sas City  Ticket  Co.,  Dept.  11,  109  W. 

18th  Street,  Kansas  City  8,  Mo. 


SOUND-PROIECTION  SERVICE 

JMANUAL  

EXHIBITORS,  PROJECTIONISTS  — RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shoofing  charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leOf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


Handy  Subscription  Order  Form 

CLIP  & MAIL  TODAY 

☆ 

BOXOFFICE: 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 

Please  enter  my  subscription  to  BOXOFFICE,  52  issues  per  year  (13 
of  which  contain  The  MODERN  THEATRE  section). 

□ $3.00  FOR  1 YEAR  □ $5.00  FOR  2 YEARS  □ $7.00  FOR  3 YEARS 
n Remittance  Enclosed  □ Send  Invoice 

THEATRE 

STREET  ADDRESS 

TOWN  STATE 

NAME  POSITION 

29 


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eMoluicuif  9tem6^! 

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See  them  all... in  National  Screen's 
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copy 


An  assorfment  of 
Holiday  Greetings 
for  use  throughout 
your  theatre.  Col- 
orfully designed  on 
brilliant  white  satin, 
with  gold— spear- 
headed crossbar, 
tassled  cord  and 
gold  fringe.  Beauti- 
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windows,  front 
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Sold  in  sets  of  six, 
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^ ^ 

» 1 

a 

Just  ONE Lof  a Book  fuH  of  Holiday  Bargains! 


^»OVEMBEI^,20,  1961  VY% 

lii  Two’SwHdnf  Seetitm  One  ' 


ALLIED  TO  REMAIN 
FIRM  ON  POLICY 
OF  COOPERATION 


Page  4 


A.  MONTAGUE,  executive  vice- 
president  of  Columbia 
Pictures  Corp.,  president  of 
the  Will  Rogers  Memorial 
ffospital  and  Research  Labo- 
ratories, and  a member  of 
the  governing  triumvirate  of 
the  Council  of  Motion  Picture 
Organizations,  is  the  indus- 
try's 1961  Pioneer  of  the 
Year.  He  will  be  so  honored 
at  the  annual  dinner  of  Motion 
Picture  Pioneers,  Inc.,  to  be 
held  Monday,  November  20, 
at  the  Waldorf-Astoria  Hotel 
in  New  York.  He  began  his 
industry  career  52  years 
ago  as  an  exhibitor  in  New 
England,  branched  out  into 
distribution  with  his  own 
film-selling  organizations,  and 
became  associated  with 
Columbia  when  that  company, 
establishing  its  own  system 
of  exchanges,  acquired  the 
Montague-owned  Independent 
Films,  Inc.,  of  Boston. 


Start  the 


BRTGHT 

wiTri  2oths  Parade  of 

SPARKLERS !!! 


( -Ihe  r6®  — 

T«ne'^  ^ 


STEVE  ANDY  JULIET  THELMA  IJN 

nimHFiiiniisE^m^ 


fT'SWNERE 
FAk£2  PLACE! 


#JflCK  CUMMINGS  «■«-' 


»acheiopFlatri 


COLOR  by  DE  LUXE 

Eve! 


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Around 


Cii^en^/^ScopE 
COLOR  by  DE  LUXE 


Leeds  Off  At  Christmas! 


“‘'TUESDAY 

WELD 

-^RICHARD 

BEYMER 

THOMAS 

.fS'srt 

HOLM 

„ tSushun 

.BUOO  GROSSMAN 


THE  NATIONAL  FILM  WEEKLY 


Publishtd  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 
JESSE  SHLYEN.  . . .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Puglication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Ex- 
ecutive Eklitor;  Jesse  Sblyen,  Managing 
Editor:  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modem  Theatre 

* Section.  Telephone  CHestnut  1-7777. 
Editorial  Offices;  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
M.  Mersereau,  Associate  Publisher  & 
General  Manager;  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  6-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
Qow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Didler 
and  Jack  Broderick,  Telephone  LOngbeach 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Telephone  Hollywood  5-1186. 
Equipment  and  Non-Film  Advertising — 
672  S.  Lafayette  Park,  Los  Angeles, 
Calif.  Bob  Wettsteln,  manager.  Tele- 
phone Dunkirk  8-2286. 

London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded in  the  first  issue  of  each  month. 

Atlanta:  Jean  MuUis,  P.  0.  Box  1695. 
Albany:  J.  S.  Conners,  140  State  St. 
Baltimore;  George  Browning,  119  B. 
25th  St. 

Boston:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNIverslty 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Oestrelcher,  62%  W. 
North  Broadway. 

Dallas:  Mable  Oulnan,  5927  Wlnton. 
Denver:  Bmce  Marshall,  2881  S.  Cherry 
Way. 

Des  Moines;  Pat  Cooney,  2727  49tb  St. 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg.,  woodward  2-1144. 

Hartford:  Allen  M.  Wldem,  CH  9-8211. 
Indianapolis:  Norma  Geraghty,  436  N.  Il- 
linois St. 

Jacksonville:  Robert  Cornwall,  1199  EMge- 
wood  Ave. 

Memphis;  Null  Adams,  707  Spring  St. 
Miami;  Martha  Lummus,  622  N.E.  98  St. 
Milwaukee:  Wm.  Nlchol,  2251  S.  Layton. 

* Minneapolis;  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 

St.  Claude  Ave. 

■»  Oklalioma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 

* Philadelphia:  A1  Zurawskl,  The  Bulletin. 
Pittsburgh:  R.  F.  Klingensmith,  516  Jean- 
ette, Wilklnsburg,  CHurchill  1-2809. 

Portland,  Ore,:  Arnold  Maiks,  Journal. 
Providence:  Wm.  Trambukls,  Loew's  State. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising; 
Jerry  Nowell,  417  Market  St,,  YUkon 

2- 9537. 

In  Canada 

Montreal;  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayvlew  Ave.,  Willowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg;  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Eldltlon,  $7.50. 

NOVEMBER  2 0,  1961 

Vol.  80  No.  5 


OPERATION  MAIN  STREET 


WHILE  production  groups  in  Hollywood 
are  weighing  the  suggestions  made  by 
Edward  R.  Murrow,  director  of  the  United 
States  Information  Agency,  on  creating  a better 
image  abroad,  the  rest  of  the  industry  must  be 
giving  thought  on  how  to  improve  the  industry’s 
image  at  home. 

That  need  was  strongly  emphasized  by  Robert 
S.  Ferguson,  director  of  advertising,  publicity 
and  exploitation  for  Columbia  Pictures,  in  the 
address  he  delivered  at  the  recent  meeting  of 
the  executive  committee  and  board  of  directors 
of  the  Council  of  Motion  Picture  Organizations. 
Mr.  Ferguson  was  rightly  concerned  with  the 
erroneous,  yet  hurtful,  public  impression  that 
the  motion  picture  industry  was  “a  dying  busi- 
ness.” As  an  indication  of  this  belief,  he  cited 
the  disinterest  of  college  graduates  in  seeking 
or  accepting  job  offers  in  this  industry. 

Of  course,  there  are  plenty  of  evidences  that 
the  motion  picture  business  is  a vigorous  one; 
that  its  theatre  outlets  have  not  shrunk  to  the 
extent  that  the  public  has  been  led  to  believe; 
that  its  film  revenue  is  as  big,  if  not  bigger 
than  ever.  Mr.  Ferguson  averred  that  there  was 
plenty  of  proof  that  the  industry  was  very  much 
alive.  But,  in  his  view,  only  the  industry’s  action, 
not  words,  will  remove  the  doubts. 

That  action  must  be  a concerted  one  in  which 
every  segment  of  the  industry  must  do  its  part. 
Production,  he  said,  was  ahead  of  other  seg- 
ments in  helping  to  revive  interest  in  pictures 
by  making  better  product,  but  theatremen  must 
carry  the  message  to  the  ticket-buyers.  For  this 
he  urged  extended  use  of  the  COMPO  merchan- 
dising plan,  which  he  said  could  be  the  means 
of  convincing  the  public  of  the  vitality  of  this 
business. 

We  agree  that  collective  activity  of  this  kind 
is  an  effective  means  of  stimulating  public 
interest  in  going  to  the  movies.  It  stirs  up 
interest  in  the  pictures  so  promoted,  but  not 
enough  pictures  are  given  this  treatment.  How- 
ever, if  supplemented  by  stronger  individual 
promotional  efforts  by  exhibitors  on  pictures 
that  come  between  these  high  spots,  the  mo- 
mentum created  by  the  cooperative  saturation 
campaigns  would  be  carried  forward.  This  re- 
minds of  a succinct  and  eruditions  remark  Mr. 
Ferguson  made  at  the  Theatre  Owners  of 
America  convention  in  New  Orleans,  viz: 

“Throw  out  Madison  Avenue  and  put  Main 
Street  back  in  show  business.” 

That  brief  admonition  contains  the  answer 
to  what  needs  to  be  done  to  bring  this  business 
up  to  where  it  ought  to  be.  Not  with  “soft  sell” 


or  “hard  sell”  or  “subtle  sell”  or  other  such 
Madison  Avenue  modus  operandi,  but  by  re- 
viving and  increasing  the  use  of  good,  old- 
fashioned  showmanship  at  the  local  level — not 
just  in  the  big  cities.  Revitalization  of  show- 
manship in  all  of  its  facets  at  these  points-of-sale 
will  revive  the  public  interest  in  moviegoing  and 
an  improved  image  of  the  industry  will  just 
naturally  follow. 

★ ★ 

Growing  on  Fifty-One! 

Celebration  of  Universal’s  fiftieth  anniversary, 
which  will  begin  January  1,  1962,  is  an  oc- 
casion in  which  all  in  the  motion  picture  in- 
dustry may  take  pride.  Not  only  does  this  mile- 
stone attach  distinction  to  the  Universal  com- 
pany as  the  first  to  reach  this  venerable  age 
and  for  its  various  steps  of  progress  through- 
out its  five  decades,  but  it  serves  to  symbolize 
the  vitality  of  this  business.  Neither  the  industry 
nor  its  components  are  the  “invalids”  that  alto- 
gether too  many  outside  it  recently  have  de- 
clared. 

In  its  fifty  years  of  existence.  Universal  has 
grown  in  strength  and  stature.  This  has  been 
particularly  noteworthy  in  the  last  decade  under 
the  astute  guidance  of  Milton  R.  Rackmil,  Uni- 
versal’s president,  who  has  shown  the  courage 
to  take  time  by  the  forelock  and  introduce 
policies  that  have  upgraded  the  company’s 
product  output  to  fit  the  times  and  to  meet 
the  public  and  trade  demands.  Not  only  has 
this  resulted  favorably  for  Universal,  but  it  also 
has  been  beneficial  to  its  customers. 

The  Universal  history  is  a most  colorful  one, 
stemming  from  its  early-day  offerings  of  single- 
reel dramas,  serials,  comedies,  novelty  subjects 
and  30-minute  features.  Its  long  career  has  been 
highlighted  by  outstanding  production  achieve- 
ments, many  of  which  have  been  milestones 
marking  tbe  industry’s,  as  well  as  Universal’s, 
advancement.  But,  heartwarming  as  may  be  the 
nostalgia  of  the  past.  Universal  executives  are 
pointing  with  pride  and  confidence  to  what  is 
in  store  for  the  future.  There  is  assurance  in 
Mr.  Rackmil’s  prediction  that,  because  of  the 
quality  of  its  product,  1962  will  be  Universal’s 
most  successful  year. 


ALLIED  STATES  TO  REMAIN  FIRM 
ON  POLICY  OF  COOPERATION 


Allied  Picks  Arthur  Krim  As  Industry  Man  of  the  Year 


MILWAUKEE — Arthur  Krim,  presi- 
dent of  United  Artists,  has  been  selected 
“overwhelmingly”  by  members  of  Allied 
States  Ass’n  as  Industry  Man  of  the 
Year,  an  honor  bestowed  each  year  at 
the  annual  convention  of  the  association. 
The  announcement  was  made  by  Ben 
Marcus,  chairman  of  the  board  of  Al- 
lied. The  convention  will  be  held  De- 
cember 4-8  at  the  Eden  Roc  Hotel  in 
Miami.  The  selection  of  Krim,  said  Mar- 
cus, “is  obviously  in  recognition  of  his 
astute  guidance  of  United  Artists  to  a 
position  of  prominence  in  the  motion 
pictui-e  industry”  and  a well-deserved 
tribute  to  the  fact  that  his  company  has 
become  one  of  the  leading  suppliers  of 
motion  pictures  to  the  nation’s  the- 
atres.” The  steady  flow  of  films  from 
UA  in  a period  of  critical  product  short- 
age was  certainly  uppermost  in  ex- 
hibitors’ minds  when  they  made  their 
choice,  Marcus  said. 


Convention  Not  to  Shift 
Ass'n  Stand  in  Call  for 
More  Militant  Action 

MIAMI  BEACH — Allied  States  Ass’n  will 
remain  firm  in  its  current  policy  to  seek 
solutions  of  industry  trade  problems 
through  high-level  conferences  and  nego- 
tiations without  headlines — and  reaffirma- 
tion of  the  stand  is  expected  to  be  made  at 
the  annual  convention  here  December  4-7 
in  the  Eden  Roc  Hotel. 

TO  GO  BEFORE  CONVENTION 

This  was  learned  in  the  wake  of  a re- 
ported declaration  that  Benjamin  Berger, 
the  veteran  campaigner  for  forceful  action 
on  trade  problems,  will  be  at  the  conven- 
tion to  champion  his  proposal  that  a small 
theatre  owner’s  “ability  to  pay”  should  be 
taken  into  consideration  by  distributors  in 
film  rental  contracts. 

Berger,  who  helped  reactivate  the  North 
Central  Allied  affiliate  in  the  Minnesota- 
Dakotas  area  this  fall,  will  be  attending  his 
first  convention  in  several  years.  He  ex- 
pects to  take  the  floor  to  force  action  on 
his  proposal.  While  a convention  spokes- 
man said  any  Allied  member  or  affiliated 
group  has  the  right  to  speak  out  and  call 
for  militant  action,  it  is  unlikely  that  the 
board  will  be  swayed  from  its  unanimously 
adopted  course  of  cooperation  and  nego- 
tiation as  a means  of  settling  exhibitor- 
distributor  differences. 

Trade  problems  will  not  be  neglected  at 
the  four-day  convention,  but  the  major 
emphasis  will  be  on  merchandising  of  mo- 
tion pictures  and  improvement  of  theatre 
operations.  It  also  will  be  a fun-in-the- 
sun  convention,  too.  Business  sessions  will 
be  limited  to  three  mornings — Tuesday, 
Wednesday  and  Thursday  of  convention 
week.  Each  session  will  be  followed  by  a 
luncheon  at  which  a prominent  personality 
will  speak.  During  the  afternoons,  there 
will  be  complimentary  golf  at  either  of  two 
championship  courses,  swimming  at  the 
Eden  Roc  beach  or  two  Olympic  pools, 
deep-sea  fishing  and  boat  trips. 

TALK  ON  CENSORSHIP 

Ben  Marcus,  convention  chairman,  has 
announced  that  Dr.  Frederick  M.  Wirt,  na- 
tionally recognized  authority  on  censor- 
ship, will  speak  at  the  Tuesday  luncheon 
on  “The  Dangers  of  Censorship.” 

As  part  of  the  merchandising  aspect  of 
the  convention,  each  exhibitor  attending 
the  meeting  will  receive  an  “executive” 
leather  briefcase  with  the  compliments  of 
Henry  H.  Martin,  general  sales  manager  of 
Universal-International.  The  case  will  in- 
clude daily  booking  sheets,  the  1962  Allied 
merchandising  manual,  an  employe  train- 
ing manual,  another  on  maintenance  and 
a wealth  of  information  on  various  aspects 
of  theatre  operation,  all  published  on 
sheets  which  fit  into  a three-ring  case. 

The  convention  will  close  December  7 
with  Allied’s  Awards  Banquet.  Marcus  an- 
nounced that  Harry  Hendel,  board  chair- 


man of  the  Western  Pennsylvania  Allied 
affiliate,  has  been  chosen  Exhibitor  of  the 
Year  in  a national  Allied  poll.  Hendel,  for 
the  last  year,  has  been  serving  as  coordi- 
nator of  the  highly  successful  COMPO 
merchandising  plan  worked  out  in  the 
Pittsburgh  area.  Hendel  offered  local 
Allied  facilities  to  coordinate  activities  for 
the  78  participating  theatres  in  Pennsyl- 
vania and  West  Virginia,  and  provided  per- 
.sonal  leadership  in  furthering  the  program 

At  the  dinner,  Arthur  Krim,  president  of 
United  Artists,  will  be  honored  as  Industry 
Man  of  the  Year.  Announcement  of  addi- 
tional awards  are  to  be  made  within  the 
next  week. 

To  Seek  New  Policy 
On  Roadshow  Films 

NEW  YORK — Action  by  Allied  Theatre 
Owners  of  New  Jersey  to  induce  distri- 
butors to  change  their  roadshow  policies 
may  become  a national  issue.  The  New 
Jersey  unit  will  seek  to  convince  dis- 
tributors that  they  should  release  their 
roadshow  attractions  on  regular  avail- 
ability after  the  initial  run  so  that  the 
smaller  theatres  can  cash  in  on  them  while 
there  still  is  public  interest. 

At  a membership  meeting  Tuesday  <14), 
it  was  decided  to  submit  the  situation  to 
the  national  Allied  convention  in  Miami 
Beach  next  month  for  further  action  on 
a national  basis. 

Meanwhile,  the  New  Jersey  unit  will 
seek  to  have  “Ben-Hur”  released  in  north- 
ern New  Jersey  on  the  normal  schedule 
and  plans  to  meet  with  Robert  Mochrie, 
general  sales  manager,  on  the  matter.  At 
present,  MGM  is  scheduling  a wave  of 
“Ben-Hur”  openings  in  the  northern  New 
Jersey  area  but  is  selecting  the  theatres. 

A committee  was  appointed  by  William 


Infald,  New  Jersey  Allied  president,  to  call 
on  Mochrie.  The  group  will  consist  of  In- 
fald as  chairman,  Nat  Bluestein,  Richard 
Turteltaub,  Sidney  Stern  and  Howard  Her- 
man. 


Stembler  Hopes  to  Accept 
Allied  Convention  Bid 

NEW  YORK — John  Stembler,  new  presi- 
dent of  Theatre  Owners  of  America,  told 
Boxoffice  here  Wednesday  (15)  that  he 
hoped  to  be  able  to  accept  the  invitation 
of  Allied  States  Ass’n  to  attend  its  con- 
vention in  Miami  Beach  next  month. 

Stembler  said  at  present  he  had  a con- 
flicting engagement  but  that  he  would  try 
to  rearrange  his  schedule  in  order  to  be 
on  hand  for  the  Allied  session  at  least 
during  part  of  the  four-day  conclave. 


HARRY  HENDEL 

Exhibitor  of  the  Year 


4 


BOXOFFICE  ::  November  20,  1961 


JOHNSTON  HOPES  FOR  GREATER 
HOLLYWOOD  FILM  PRODUCTION 


Despite  U.S.  Leadership 
Means  Must  Be  Found 
To  Up  Filmmaking 

HOLLYWOOD — While  Hollywood  re- 
mains the  leading  production  center  for 
motion  pictures  and 
will  continue  to  be 
methods  and  means 
should  be  considered 
to  increase  the  num- 
ber of  pictm-es  being 
made  here,  Eric  A. 
Johnston,  president 
of  the  Motion  Picture 
Ass’n  of  America,  de- 
clared here  at  the 
close  of  a series  of 
studio  conferences 
and  other  industry 
events  in  recent  days. 

The  MPAA,  he  said,  is  ready  to  cooper- 
ate in  the  hearing  on  runaway  produc- 
tion which  Congressman  John  H.  Dent  has 
scheduled  for  December  1. 

“We  feel  if  Congress  wants  to  investi- 
gate the  problems  involved  in  making  pic- 
tures abroad,  that  is  fine,”  Johnston  said. 
“We  will  present  the  economic  problems 
such  as  quotas,  subsidies,  blocked  money, 
which  is  the  reason  for  making  films  in 
some  countries,  foreign  exchange,  etc.” 
He  added,  “We  are  deeply  interested  in  giv- 
ing Congress  a factual  point  of  view.” 

Johnston  said  either  Charles  Boren,  ex- 
ecutive vice-president  of  AMPP,  or  Grif- 
fith Johnson,  MPEA  vice-president  in 
charge  of  foreign  activities,  would  repre- 
sent the  major  companies  at  the  hearings, 
with  Edward  Cooper,  Washington  repre- 
sentative for  MPAA. 

Johnston  also  spoke  of  the  major  Ameri- 
can companies’  participation  in  foreign 
film  festivals,  pointing  out  the  problems 
involved.  He  revealed  that  next  month  a 
meeting  will  be  held  here  to  discuss  var- 
ious points  to  be  presented  to  the  Interna- 
tional Federation  of  Film  Producers  Ass’ns 
which  handles  film  festivals,  and  to  plan 
for  greater  participation  by  Hollywood  in 
foreign  festivals. 

Walter  Mirisch,  president  of  the  Screen 
Producers  Guild,  will  head  the  local  group, 
with  Wolfe  Cohen,  president  of  Warner 
Bros.  International;  James  Perkins,  Para- 
mount international  head,  and  Mo  Roth- 
man, Columbia  Pictures  international  chief, 
comprising  the  New  York  group. 

Entry  rules,  appearances  of  stars  and 
filmmakers,  and  current  emphasis  on  arty 
films  vs.  commercial  films  will  be  a few 
of  the  problems  taken  up  by  the  committee 
for  presentation  to  the  International  Fed- 
eration. 

Concerning  the  recent  relaxing  of  the 
Production  Code  on  such  subjects  as  sex- 
ual deviation  and  narcotics,  Johnston  ad- 
mitted that  the  revision  incurred  a number 
of  protest  letters,  but  added  that  no  com- 
plaints were  registered  once  the  pictures 
were  released.  He  pointed  out  that  neither 
AMPP  nor  he  had  been  approached  by  in- 


Eric  A.  Johnston 


Calls  for  Unemotional'  Examination 
By  Industry  of  Runaway  Filming 


HOLLYWOOD  — Motion  picture  pro- 
ducers were  urged  to  join  with  the  unions 
and  guilds  around  a conference  table  in  a 
thorough,  “unemotional”  examination  of 
the  facts  of  runaway  foreign  production  by 
American  producers,  to  avert  the  threat- 
ened “catastrophe”  of  Hollywood  film  pro- 
duction “sinking  into  oblivion,”  by  John 
L.  Dales,  Screen  Actors  Guild  president,  at 
SAG’S  29th  annual  membership  meeting. 
More  than  1,500  stars,  character  actors  and 
bit  players  attended. 

Dales  warned  that  if  management  does 
not  join  with  studio  labor  and  talent  in  a 
fight  to  save  the  American  domestic  film 
production  industry  from  being  wiped  out, 
the  unions  and  guilds  will  “go  it  alone”  in 
an  all-out  battle  in  Congress  and  before 
the  bar  of  American  public  opinion.  He 
cautioned  the  members  that  this  struggle 
is  not  an  easy  one  and  that  an  increased 
amount  of  television  film  production  may 
follow  feature  production  to  foreign  coun- 
tries, lured  by  foreign  tax  havens,  lower 
costs  and  subsidies  by  foreign  governments. 

Dales  said  that  the  Guild  will  use  its 
entire  resom’ces  to  battle  any  attempt  by 
advertisers  to  sell  American  merchandise 
to  the  American  public  through  the  use  of 
“cheap,  cut-rate,  foreign-made  television 
films.” 

Among  several  possible  solutions  to  the 
runaway  production  problem  that  Dales 
m'ged  be  explored  jointly  by  the  producers 
and  the  unions  and  guilds  are  federal 
“small  business  loans”  to  encourage  do- 
mestic feature  film  production,  and  gov- 
ernment subsidies  to  be  paid  out  of  the 
10  per  cent  theatre  boxoffice  admission 
tax.  He  also  declared  that  “we  should  not 
fear  that  subsidies  will  bring  government 


control  of  feature  production — the  British 
Eady  plan  of  subsidies,  in  which  runaway 
American  producers  share,  has  not  hurt  the 
British  motion  picture  industry.”  Dales  also 
urged  Congressional  elimination  of  foreign 
tax  havens,  which  draw  American  film 
production  abroad,  “along  with  another 
100  or  so  tax  loopholes — but  at  the  same 
time,  we  ask  that  the  Congress  help  us  to 
woo  American  motion  picture  production 
back  to  this  country  by  giving  every  Ameri- 
can whose  income  fluctuates  a reasonable 
tax  break  by  allowing  individuals  to  aver- 
age or  spread  their  income  over  a period 
of  years  for  tax  purposes.” 

Dales  said  that  while  many  production 
costs,  including  those  of  labor  and  talent, 
are  lower  abroad,  in  the  long  rim  they 
probably  will  prove  more  expensive  for 
the  responsible  American  producer,  for  in 
transferring  American  feature  production 
abroad,  the  American  producer  eventually 
may  find  himself  frozen  out  by  foreign 
producei’S  “after  having  taught  the  for- 
eign industry  all  of  our  techniques  and 
skills.”  He  invited  the  American  producers 
to  explore  with  the  unions  and  guilds 
what  can  be  done  to  hold  down  the  costs 
of  domestic  production.  “I  talk  only  for  the 
Screen  Actors  Guild,  not  for  the  craft 
unions  nor  any  other  organization,  but  I 
say  to  the  producers,  criticize  all  of  us  on 
the  matter  of  costs,  if  you  have  a point  to 
make,  and  we  will  criticize  you,  but  let’s 
do  it  around  the  table  so  that  jointly  we 
can  try  to  find  a solution,”  Dales  stated. 
He  proposed  that  producers  who  claim  it 
is  necessary  to  go  abroad  in  order  to  ob- 
tain “authentic  locale”  could  show  their 
good  faith  by  photographing  the  interior 
scenes  in  Hollywood. 


dividual  producers  to  relax  the  Code  but 
that  all  amendments  were  made  by  Code 

1962  Will  Be  Good  Year 
For  Industry:  Johnston 

Hollywood — The  year  1962  will  be  a 
good  one  for  the  film  industry,  both 
here  and  overseas,  Eric  Johnston  de- 
clared at  his  press  conference  here  this 
week. 

Grosses  in  1961  will  wind  up  about 
the  same  as  in  1960,  not  varying  two 
per  cent  one  way  or  the  other.  As  for 
theatre  attendance  in  the  U.  S.,  he 
said  he  was  leveling  off  at  45  to  46 
million  weekly,  now  that  the  industry 
had  recovered  from  the  impact  of  tele- 
vision. 


Administrator  Geoffrey  Shurlock. 

Johnston  deplored  that  “Nudie  films  in 
Hollywood  are  a greater  problem  than  in 
any  other  part  of  the  country,”  but  con- 
cluded that  the  motion  picture  is  now  a 
“mature  medium  of  expression”  and  should 
not  be  restricted  more  than  any  other 
media. 

Disney  Declares  Cash 
And  Stock  Dividends 

NEW  YORK — The  board  of  dix’ectors  of 
Walt  Disney  Productions  has  declared  a 
quarterly  cash  dividend  of  10  cents  per 
share,  plus  a three  per  cent  stock  dividend, 
payable  Jan.  20,  1962,  to  stockholders  of 
record  Dec.  22,  1961,  according  to  Roy  O 
Disney,  president. 

Disney  said  he  expects  this  year’s  earn- 
ings will  exceed  those  of  any  prior  year  in 
the  company’s  history. 


BOXOFFICE  : : November  20,  1961 


5 


Des  Moines  Theatres 
Win  Self  Censorship 


DES  MOINES — The  city  council  has 
agreed  to  allow  the  local  motion  picture 
industry  to  regulate  itself  “on  a trial  basis.” 
By  informally  accepting  the  self-regula- 
tion plan  submitted  by  theatre  owners,  the 
council,  in  effect,  set  aside  an  earlier  pro- 
posed ordinance  to  establish  a film  cen- 
sor board. 

TWO-POINT  PLAN  IN  DETAIL 

In  accepting  the  industry’s  plan,  coun- 
cilman William  Leachman  warned  that 
“we  will  be  looking  down  your  necks  to 
see  if  you  are  successful,  and  if  you  are 
not  successful,  the  council  will  take  other 
action.”  The  two-point  plan  was  presented 
formally  to  the  governing  body  by  Sherwin 
Markman,  attorney  for  the  theatre  owners. 
The  plan: 

“1.  No  motion  picture  film  shall  be  ex- 
hibited unless  said  film  has  been  approved 
by  the  Production  Code  Administration 
of  the  Motion  Picture  Association  of 
America,  or  the  Film  Estimate  Board  of 
National  Organizations,  or  licensed  by  the 
state  department  of  education  of  the  state 
of  New  York. 

“2.  No  advertising  concerning  any  mo- 
tion picture  film  approved  by  the  Produc- 
tion Code  Administration  . . . shall  be  used 
unless  said  advertising  has  been  approved 
by  the  advertising  code  administration  of 
said  association.  Sound  discretion  and 
moderation  shall  be  practiced  concerning 
advertising  pertaining  to  all  other  motion 
picture  films.” 

In  answer  to  questions  concerning  Point 
1,  Markham  said  the  films  would  have  to 
be  approved  by  only  one  of  the  three  ex- 
amining boards.  He  added  that  no  film, 
American-made  or  foreign,  would  be  shown 
in  the  Des  Moines  area  unless  it  was  ap- 
proved by  one  of  the  three  groups. 

INDUSTRY  IS  COMMENDED 

“We  want  to  regulate  ourselves,  and 
there  will  be  no  obscenity,”  Markman  said. 
“We  can  do  the  job,  if  given  a chance.” 
Markman  called  the  plan,  which  was 
unanimously  agreed  upon  by  all  theatre 
owners  in  metropolitan  Des  Moines,  “a  very 
happy  solution  to  a very  difficult  prob- 
lem.” 

Two  weeks  earlier,  the  attorney  appea.red 
before  the  council  and  asked  that  the 
local  industry  be  allowed  to  come  up  with 
a self-regulation  plan.  At  the  time,  the 
city  council  had  asked  its  legal  depart- 
ment to  draw  up  a proposed  ordinance 
which  would  have  established  a motion 
picture  inspection  board  and  given  the 
council  power  to  revoke  the  license  of  a 
theatre  showing  obscene  films.  In  his  ap- 
pearance two  weeks  ago,  the  theatre  at- 
torney pointed  out  that  the  city  for  many 
years  had  had  an  ordinance  prohibiting 
“obscene,  vulgar,  or  immoral  theatrical 
performances.” 

Members  of  the  council  commended  the 
theatre  industry’s  attempt  to  regulate  it- 
self. Councilman  Charles  lies,  who  is  as- 
sociated with  Iowa  Film  Delivery,  said  he 
knew  the  film  operators  were  deeply  con- 
cerned with  the  problem.  He  praised  them 
for  their  position,  and  added  that  in  many 
cases,  the  blame  is  not  in  the  films  them- 


Mason  City  Seeks  a Way 
To  Control  Film  Showings 

Mason  City,  Iowa — The  city  coun- 
cil on  November  6 passed  a resolu- 
tion voicing  concern  with  showing  of 
“low  quality”  movies  and  suggesting 
city  regulatory  action  “if  no  improve- 
ment is  noticed  soon.” 

Councilman  Walter  Broadbent  said 
petitions  were  being  circulated  in 
church  and  civic  groups  urging  city 
action  on  movies  of  questionable  taste. 
Broadbent  said  he  saw  no  reason  to 
wait  until  the  council  was  presented 
a petition  before  taking  action.  He 
suggested  the  possibility  that  a curfew 
or  early  closing  hours  for  theatres 
might  be  adequate  to  bring  the  theatre 
people  to  self -regulation. 

“I  know  we  can’t  censor  movies,” 
Broadbent  said,  but  he  added  that  per- 
haps some  city  action  can  be  taken. 
The  council  instructed  the  city  attor- 
ney to  obtain  copies  of  ordinances 
used  in  other  cities  to  control  films. 


selves,  as  much  as  in  the  advertising. 

The  council  chamber  was  packed  for  the 
session,  indicating  the  high  degree  of  in- 
terest in  the  local  film  situation.  Several 
church  groups  were  represented  and  asked 
to  be  heard.  Among  them,  the  Rev.  Roland 
Smith,  president  of  the  Evangelical  Minis- 
terial Ass’n,  commended  the  local  industry 
and  said  he  agreed  “it  was  far  better  for 
the  industry  to  clean  its  own  dirty  wash 
. . . and  apparently  they  are  aware  it  is 
quite  dirty  wash.” 

The  Rev.  Robert  Frederich,  pastor  of 
Grace  Baptist  Church,  questioned  the  self- 
regulatory  advertising  plan.  He  said  local 
newspaper  advertising  men  had  told  him 
the  movie  advertising  code  was  not  ade- 
quate, and  that  they  already  turned  down 
a good  deal  of  film  advertising  on  Ameri- 
can-made motion  pictures. 

Asked  if  the  advertising  regulation  would 
apply  to  screen  trailers  as  well  as  news- 
paper, television  and  radio,  Markman  as- 
sured that  it  would. 


BV  Promotes  Greenfield 

NEW  YORK — Leo  Greenfield,  assistant 
eastern  division  manager  of  the  Walt  Dis- 
ney distribution  subsidiary,  Buena  Vista, 
since  1956,  has  been  named  Buena  Vista 
western  division  manager  by  Irving  H 
Ludwig,  president  of  Buena  Vista.  Green- 
field succeeds  Jesse  Chinich,  who  resigned 
to  join  NT&T  Amusement  Corp. 


Youngerman  Joins  Lopert 

NEW  YORK  — Manny  Youngerman, 
formerly  sales  manager  of  the  United 
Artists  Boston  branch,  has  joined  the  staff 
of  Lopert  Pictures  Corp.,  according  to  Leon 
Brandt,  Lopert  general  sales  manager. 
Youngerman  will  cover  the  New  York,  Bos- 
ton and  New  Haven  territories.  He  re- 
places Marvin  Friedlander,  who  resigned. 


Atlanta's  Censorship 
Ruling  Is  Reversed 

ATLANTA  — On  a technicality,  the 
Georgia  Supreme  Court  reversed  a lower 
court  decision  which  had  ruled  Atlanta’s 
censorship  laws  were  unconstitutional.  Last 
spring  Fulton  Superior  Court  Judge  Luther 
Alverson  had  ruled  that  “Never  on  Sun- 
day,” Lopert-United  Artists  film,  was  not 
obscene  and  he  ordered  an  injunction  to 
stop  Atlanta’s  board  of  censors  from  inter- 
fering in  the  film’s  exhibition. 

In  the  latest  decision,  the  higher  court 
said  that  the  issue  should  have  been  de- 
cided by  a certiorari  and  not  by  a petition 
for  injunction.  Local  film  people  have  been 
greatly  interested  in  the  case  since  the 
distributors  of  “Never  on  Sunday”  had 
challenged  a ruling  by  Atlanta’s  chief  cen- 
sor Mrs.  Christine  Gilliam.  She  had  banned 
the  film  unless  certain  portions  were  de- 
leted. After  an  appeal  to  the  board  of  cen- 
sors upheld  Mrs.  Gilliam,  the  distributors 
obtained  a court  injunction.  The  favorable 
ruling  by  Judge  Alverson  sparked  city  at- 
torneys to  appeal  the  case  to  the  State 
Supreme  Court. 

No  specific  comment  was  made  by  the 
high  court  on  the  constitutionality  of  At- 
lanta’s censorship  laws,  but  the  ruling  was 
made  on  the  method  in  which  the  case  had 
been  brought  before  the  tribimal.  In  the 
words  of  Justice  Joseph  Quillian  of  the 
Supreme  Court,  “A  petition  for  an  injunc- 
tion could  not  be  substituted  as  a mode  of 
appeal:  accordingly  the  petition  must  be 
held  not  to  have  alleged  a cause  for  in- 
junctive relief.”  The  court  indicated  that 
the  issue  should  have  been  taken  from  the 
board  of  censors  by  a superior  court  judge 
under  a writ  of  certiorari  for  a review  of 
the  case. 


Censor  Bill  Continues 
To  Be  Columbus  Threat 

COLUMBUS— Mrs.  Golda  May  Edmon- 
ston.  Republican  councilwoman  who  spon- 
sored the  twice-defeated  film  censorship 
ordinance,  said  she  is  adopting  a “wait  and 
see”  policy  before  she  decides  whether  to 
reintroduce  the  bill  in  city  council.  Mrs. 
Edmonston  said  she  wants  to  see  whether 
the  film  review  board,  to  begin  inspecting 
films  November  22,  will  be  effective  in  con- 
trolling local  showings  of  “obscene”  films. 

There  was  speculation  here  that  the 
election  of  three  Republicans  to  the  city 
council,  unseating  three  Democratic  mem- 
bers, would  encourage  Mrs.  Edmonston  to 
reintroduce  the  bill  in  the  new  council 
which  convenes  January  1. 

Republicans  Robert  Southwick,  William 
Fornof  and  Tom  Moody  defeated  Demo- 
crats Russell  Jones,  Robert  Smith  and 
Robert  Van  Heyde  in  the  November  elec- 
tion. Democratic  opposition  to  the  cen- 
sorship proposal  defeated  the  measure  in 
two  votes  earlier  this  fall.  Smith  is  spon- 
sor of  the  film  review  board  proposal, 
which  Mrs.  Edmonston  opposed. 

Mayor  Ralston  Westlake  is  expected  to 
name  the  15  members  of  the  film  review 
board  within  a few  days.  Members  will 
view  films  at  regular  theatre  showings  and 
report  to  police  if  they  find  violations  of 
city  and  state  antiobscenity  laws.  If  police 
fail  to  act,  the  board  has  the  right  to  file 
affidavits  against  the  exhibitors. 


6 


BOXOFTICE  ::  November  20,  1961 


MGM  Older  Product 


NORRIS  POINTS  TO  MORE  YOUNG  TALENT  THAN  EVER,  BUT 


To  Regional  Outlets 

NEW  YORK — Acting  on  the  premise  that 
there  is  substantial  revenue  in  its  older 
pictures,  Metro-Goldwyn-Mayer  will  turn 
selected  features  over  to  independent  dis- 
tributors for  rerelease. 

Robert  Mochrie,  vice-president  and  gen- 
eral sales  manager,  told  Boxoffice  that  the 
company’s  exchanges  w’ere  “up  to  their 
necks”  in  handling  the  current  product 
and  he  did  not  want  them  to  be  burdened 
with  the  reissues.  For  that  reason,  a group 
of  pictures  which  MGM  considers  potential 
money-makers  will  be  turned  over  to 
states-righters,  but  will  have  homeoffice 
supervision.  Mochrie  said  there  would  be 
no  set  number  of  pictures. 

Among  the  independent  distributors  ap- 
pointed were  Clem  Perry  for  New  York, 
Philadelphia  and  Washington;  Harry 
Segal,  Boston,  Buffalo,  Albany  and  New 
Haven;  Russell  Films,  Chicago,  Des  Moines, 
Milwaukee,  Omaha  and  Minneapolis; 
Variety  Pictures,  Atlanta,  Jacksonville  and 
Charlotte;  Charles  Lamantia,  Memphis  and 
New  Orleans;  Sam  Schultz,  Cleveland,  Cin- 
cinnati, Detroit,  Indianapolis  and  Pitts- 
burgh; General  Film  Distributors,  Dallas 
and  Oklahoma  City,  and  Herman  Gorelick, 
Kansas  City  and  St.  Louis.  Seymour  Borde 
will  handle  13  western  states.  Jerome  Sol- 
way of  Astral  Films  will  be  the  Canadian 
distributor. 


C.  A.  Schultz  Is  Dead  at  63; 
Midwest  Area  Veteran 


j '..v' 


KANSAS  CITY — Clarence  A.  Schultz,  63, 
founder  and  former  president  of  Common- 
wealth Theatres,  Inc., 
died  Sunday  (12)  in 
Mason  City,  Iowa.  He 
had  lived  in  Clear 
Lake,  Iowa  several 
years.  He  formed  the 
Commonwealth  chain 
in  1930  and  was  presi- 
dent  until  1948. 

Schultz  entered  the 
motion  picture  indus- 
^ try  in  1912  as  opera- 

tor  of  a theatre  in 
Lester  Prairie,  Minn. 
Later  he  went  to 
Republic  Distributing 
Corp.  (Select  and  Selznick  organizations 
merged.)  He  was  a salesman  for  Pathe  in 
Des  Moines  and  became  Vitagraph  man- 
ager in  Minneapolis  and  Omaha.  He  was 
transferred  to  Kansas  City  as  manager  in 
1922  and  was  the  first  branch  manager  for 
Warner  Bros,  when  Vitagraph  was  sold  out. 
Later  he  joined  Producers  Distributing 
Corp.  as  manager  in  Kansas  City. 

In  1926  Schultz  became  an  associate  of 
Elmer  C.  Rhoden  and  L.  M.  Miller  in  Mid- 
west Film  Distributors,  which  later  was 
known  as  Republic  Pictures-Midwest  Film 
Distributors,  Inc. 


C.  A.  Schultz 

Minneapolis  with 


In  1950,  Schultz  formed  Consolidated 
Agencies,  Inc.,  which  grew  to  a circuit  of 
14  theatres  in  1954  when  eight  theatres 
were  taken  over  from  O.  F.  Sullivan  in 
Wichita,  Kas. 

Surviving  are  his  wife,  Mrs.  Lila  Schultz 
of  the  home,  a daughter  in  Fort  Worth, 
Tex.,  and  four  grandchildren. 


Exhibitors  Not  Doing  Job 
To  Promote  'New  Faces 


INDIANAPOLIS  — Glenn  Norris,  20th 
Century-Fox  general  sales  manager,  this 
week  took  exhibitors 
to  task  for  failing  to 
do  their  fair  share  in 
promoting  new  talent, 
at  a time  when  pro- 
ducers and  distribu- 
tors are  making 
heavy  investments  in 
the  development  of 
young  players. 

Speaking  at  the 
convention  of  Allied 
Indiana  Theatre 
Owners,  the  20th-Fox 
sales  chief  declared 
that  “at  no  time  in  a combination  of  three 
years  has  the  production  force  of  the  in- 
dustry introduced  as  many  so-called  new 
faces  as  in  1959,  1960  and  1961. 

“Yet,  I dare  say,  that  too  few  movie- 
goers have  been  made  aware  of  this 
heartening  fact  on  the  local  level.  There 
never  has  been  a time  in  the  history  of  our 
industry  when  it  has  had  so  many  capable 
talents  than  the  studios  of  all  companies 
have  been  methodically  bringing  along  in 
the  past  several  years,”  he  said. 

This  star-building  program  has  entailed 
the  investment  of  millions  of  dollars,  and 
the  new  personalities  have  been  nationally 
promoted,  he  said.  But  the  potency  of  the 
new  and  talented  performers  “is  retarded 
because  exhibitors,  as  a whole,  have  not 
performed  with  a local-level  support  com- 
mensurate with  the  painstaking  activities 
of  producers  in  finding,  training  and  de- 
veloping these  actors  and  actresses  who 
have  proven  their  histrionic  mettle,”  Norris 
said. 

He  told  the  exhibitors  that  they  have  just 
as  great  a responsibility  in  the  develop- 
ment of  new  talent  as  producers  and  dis- 
tributors. Producers  and  distributors  can 
spend  great  sums  in  nationally  promoting 
these  new  faces,  “but  their  results  are 
hampered  if  exhibitors  do  not  effect  a pub- 
lic awareness  of  the  newcomers  in  their 
respective  communities,”  he  said. 

Thus,  he  said,  theatremen  needlessly  are 
retarding  an  exhibition  dividend  on  huge 
investments  producers  and  distributors 
have  made  in  their  program. 

Picker  Says  UA  Will  Nof 
Merge  Foreign  Branches 

NEW  YORK— Reports  that  United 
Artists  was  preparing  to  merge  its  for- 
eign branches  with  those  of  another 
company  were  denied  last  week  by 
Arnold  M.  Picker,  executive  vice-presi- 
dent. In  a brief  statement.  Picker  said 
that  “contrary  to  rumors  and  pub- 
lished reports.  United  Artists  has  no 
plans  to  merge  its  foreign  branches 
with  those  of  any  company.” 


His  company  alone,  in  the  last  five  years, 
has  spent  several  million  dollars  on  its  new 
talents  program,  and  other  studios  have 
been  as  alert  in  such  an  effort.  The  future 
of  the  business  now  depends  on  full  ex- 
ploitation of  the  new  personalities  not  only 
by  key-city  first-run  operators,  but  by 
every  other  exhibitor,  Norris  declared.  He 
said  he  had  issued  directives  to  20th-Fox 
branch  managers,  salesmen  and  bookers  to 
maintain  a constant  surveillance  over  exhi- 
bition exploitation,  on  the  local  level,  of  his 
company’s  “new  stars.” 

Fox  has  at  least  25  new,  young  perform- 
ers who  have  already  achieved  or  will  in 
the  year  ahead  achieve  public  recognition 
as  new  stars,  he  said.  Among  them  he  listed 
Stuart  Whitman,  Ina  Balin,  Cesare  Danove, 
little  Pamela  Franklin,  Julie  Newmar,  Ann- 
Margret,  Tuesday  Weld,  Steve  Forrest, 
Lauri  Peters,  Buddy  Hackett,  France 
Nuyen,  Valerie  Gearon,  Diane  Baker,  Rich- 
ard Beymer,  Terry-Thomas,  Gardner  Mc- 
Kay, Rod  Taylor,  Dolores  Hart,  Barbara 
Eden  and  others. 

In  pin-pointing  the  advances  made  by 
all  companies  in  the  development  of  new 
personalities,  he  urged  exhibitors  to  get 
promotionally  behind  those  players,  “if,  for 
no  other  reason,  than  their  own  future 
security.”  He  listed  Troy  Donahue,  Ingrid 
Tholin,  Luana  Patten,  Susan  Strasberg, 
Myoshi  Umeki,  George  Peppard,  Rita 
Moreno,  Horst  Buchholz,  Nancy  Kwan, 
Stella  Stevens,  Sandra  Dee,  George  Hamil- 
ton, John  Gavin,  Connie  Stevens,  Jim 
Hutton,  Paula  Prentiss,  teenager  Hayley 
Mills,  Pamela  Tiffin  and  many  others. 

'Boccaccio  70'  to  Have 
Three  Intermissions 

NEW  YORK  — The  single  intermission 
has  become  a standard  practice  for  road- 
show pictures,  but  Joseph  Levine  is  going 
a step  further  and  will  inaugurate  a policy 
of  two  intermissions  when  he  presents 
“Boccaccio  ’70”  in  the  United  States  early 
next  year.  Levine  announced  the  plan  at 
a press  luncheon  in  the  Hemisphere  Club 
where  his  guests  of  honor  were  Sophia 
Loren,  Carlo  Ponti,  Vittorio  De  Sica  and 
Mrs.  De  Sica.  Ponti  produced  the  three- 
hour  film  in  Eastman  Color. 

“Boccaccio  ’70”  was  filmed  in  three  parts, 
each  directed  by  a different  director.  The 
stories  are  a modern-day  Decameron  which, 
according  to  Levine,  is  an  insight  into  con- 
temporary manners  and  morals.  The  first 
episode  is  “The  Raffle,”  directed  by  De  Sica 
and  starring  Miss  Loren.  “The  Job”  is  the 
second  part,  directed  by  Luchino  Visconti 
and  starring  Romy  Schneider,  and  the 
final  episode  is  titled  “The  Temptations  of 
Doctor  Antonia,”  directed  by  Federico  Fel- 
lini and  starring  Anita  Ekberg. 

Levine  announced  at  the  luncheon  that 
he  had  budgeted  $2,000,000  for  the  ad- 
vertising and  promotion  of  “Boccaccio  ’70.” 
The  picture  will  have  its  world  premiere 
in  Italy  in  February  and  the  American 
premiere  in  New  York  in  mid-April. 


Glenn  Norris 


BOXOFFICE  ; : November  20,  1961 


7 


Top  S.  F.  Festival  Prize 
Goes  to  Mexican  Filn) 


SAN  FRANCISCO — A Mexican  entry, 
“Animas  Ti’ujano,”  won  top  honors  at  the 
fifth  San  Francisco  Film  Festival  which 
ended  November  12,  winning  the  coveted 
best-picture  award  and  a special  jury  prize 
for  Gabriel  Figueroa,  its  photographer. 
The  festival  was,  by  far,  the  most  success- 
ful ever  held,  drawing  the  largest  number 
of  foreign  film  producers,  directors,  stars 
and  other  cinema  craftsmen. 

Irving  M.  Levin,  festival  director,  an- 
nounced the  various  awards  at  a celebra- 
tion attended  by  local  and  international 
dignitaries,  including  Ismael  Rodrigues, 
producer  of  the  prize  film,  and  his  star, 
Columbia  Dominguez.  “Animas  Ti-ujano”  is 
the  tragi-comic  story  of  a Mexican  Indian 
seeking  a degree  of  human  respect. 

Although  there  were  no  entries  by  ma- 
jor U.  S.  film  producers,  several  entries 
from  this  country  gained  recognition.  “Of 
Stars  and  Men,”  John  Hubley’s  animated 
representation  of  man’s  place  in  the  uni- 
verse, was  picked  as  the  best  documentary; 
John  Korty’s  “The  Language  of  Faces,”  a 
16mm  non-theatrical  film  made  for  the 
American  Friends  Service  Committee,  best 
in  the  film-as-communication  class;  19- 
year-old  Dan  Drasin’s  “Sunday,”  based 
on  the  Greenwich  Village  folksong  riots, 
second  prize  as  best  documentary  short; 
and  “Water,”  a Columbia  University  film 
made  for  the  United  Nations,  and  “Ex- 
ploring Electromagnetic  Energy,”  silver 
awards  for  16mm  nontheatrical  shorts. 

The  five-member  jury,  composed  of 
America’s  Josef  von  Sternberg  and  Arthur 
Mayer,  England’s  John  Halas,  Russia’s 
Kira  Paramanova  and  India’s  Tapan 
Sinha,  divided  the  remaining  prizes  for 
feature  films  among  Russia — Grigori 
Tchukhrai  chosen  as  best  director  for  his 
work  on  “'The  Clear  Sky”;  Japan — Hideko 
Takamine  as  best  actress  for  her  portrayal 
of  a deaf-mute  in  “Happiness  of  Us  Alone”; 
Greece — Manos  Katrakis,  best  actor  for 
his  performance  as  Ci’eon  in  “Antigone”; 
and  two  prizes  to  Italy’s  “Ghosts  of  Rome,” 
for  best  screenplay  and  best  supporting 
actor. 

A number  of  prizes  were  also  awarded 
in  the  short  film  categories,  as  follows: 
Best  animated  short — “Ersatz” — Yugo- 
slavia; best  creative-experimental  short — 
‘■“The  House” — The  Netherlands;  Best 
”3bcumentary  short — “Music  Makers” — Po- 
J^d;  best  fiction  short — Chekov’s  “The 
■^amch” — Russia;  special  award  for  a hu- 
ia;?.j?arian  document — “Let  My  People  Go” 
Britain,  an  indictment  of  South 
“ajaartheid”  policies,  and  a special 
a’a  short  film  cameraman — “Kit- 
,'ir— ^elgium. 

of  parties,  topped  by  the 
^nng^^sH'ds  Banquet,  kept  San  Fran- 
of  the  festival  for  two 

yd  balo. 

’ French  Flm 

Films  has  ac- 
rights  to  the 
Grave,”  ac- 

'^{ftrfflftffi^o^H^a^^^gKI6H’/'4?^ional  director 
of  nf  ^IioY  W9tl  ni 


'Eddie'  Solomon  Resigns 
Embassy  Executive  Post 

NEW  YORK— Edward  R.  “Eddie”  Solo- 
mon has  resigned  as  executive  vice-presi- 
dent of  Embassy  Pic- 
tures, effective  De- 
cember 31,  citing  rea- 
sons of  health  in 
making  this  decision, 
according  to  Joseph 
E.  Levine,  Embassy 
president. 

Solomon  has  been 
with  Embassy  since 
November  1959,  when 
he  was  named  the 
company’s  director  of 
advertising,  publicity 
and  exploitation. 
Shortly  after,  he  was  promoted  to  the  post 
of  vice-president  in  charge  of  advertising, 
publicity  and  exploitation  and  finally  to 
his  current  position  late  in  1960.  Solomon 
entered  the  film  industry  in  1927  as  an 
usher  at  Balaban  & Katz’s  Senate  Theatre 
in  Chicago. 

Later  Solomon  advanced  to  exploitation 
manager  for  the  B&K  circuit  under  the 
late  William  K.  Hollander.  In  1939,  when 
20th  Century-Fox  opened  “In  Old  Chicago” 
in  Chicago’s  Apollo  Theatre,  Solomon 
worked  with  Rodney  Bush  in  promoting 
the  film.  He  joined  Fox  the  same  year  and 
was  with  the  company  through  1959,  his 
last  post  there  being  exploitation  man- 
ager. 

Solomon  stated  he  would  leave  the  mo- 
tion picture  industry  completely  and  es- 
tablish residence  in  Florida.  “However,” 
he  said,  “I  shall  be  watching  events  within 
the  industry  quite  closely  and  I will  re- 
main in  contact  with  the  many  good 
friends  I have  made  in  the  last  34  years.” 

Levine  said  that  he  hoped  that  Solo- 
mon’s health  would  improve  to  the  point 
where  he  “can  rejoin  our  organization  in 
the  near  future.” 


Edward  R.  Solomon 


Castro  Plans  Takeover 
Of  Country's  Theatres 

HAVANA — All  privately  owned  theatres 
in  Cuba  are  to  be  acquired  by  the  Fidel 
Castro  regime.  Edith  Garcia  Buchaca, 
member  of  the  National  Cultural  Council, 
announced  that  the  administration  will 
buy  the  theatres  in  order  to  offer  better 
organization  of  film  distribution  as  well  as 
furthering  cultural  activities  in  the  coun- 
try. 

There  are  approximately  530  theatres  in 
Cuba,  of  which  about  191  are  in  Havana. 
Boxoffice  receipts  at  the  Havana  houses 
in  1960  totaled  $8,000,000.  Cuban  theatres 
require  about  500  features  a year.  Whereas, 
American  features  once  occupied  80  per 
cent  of  the  playing  time,  no  new  product 
from  Hollywood  has  been  shipped  into  the 
country  since  September  1960  when  Cas- 
tro-inspired restrictions  forced  U.  S.  film 
distributing  companies  to  put  a halt  to 
Cuban  exports. 


AA  Has  Loss  for  Quarter; 
Officers,  Board  Renamed 

LOS  ANGELES — A company  loss  of 
$730,000  was  revealed  by  Allied  Artists 
president  Steve  Broidy  for  the  first  quarter 
ended  September  30,  in  a report  at  the 
annual  stockholders  meeting. 

The  company  showed  a net  loss,  before  a 
$45,000  federal  income  tax  credit,  of  $775,- 
000,  compared  to  a net  profit  of  $277,000, 
after  a tax  provision  of  $9,000  for  the 
corresponding  period  a year  ago,  Broidy 
disclosed.  Gross  income  for  the  quarter 
was  $2,365,000,  compared  to  $4,224,000  a 
year  ago,  he  stated. 

The  company’s  transition  from  low 
budget  films  to  more  important  pictures 
was  given  by  Broidy  as  the  reason  for  the 
loss,  with  particularly  disappointing  gross 
figiures  on  four  photoplays.  However, 
Broidy  declared  that  a substantial  increase 
in  the  gross  income  of  the  company  should 
result  following  the  upcoming  I’elease  of 
“The  George  Raft  Story,”  “Billy  Budd,” 
“Hitler,”  “El  Cid,”  “Confessions  of  an 
Opium  Eater,”  “Reprieve”  and  “The  Day  of 
the  Triffids.” 

At  the  meeting  the  following  directors 
were  re-elected  for  the  coming  year:  S. 
Broidy,  George  D.  Burrows,  Sherrill  Cor- 
win, Roger  Hurlock,  W.  Ray  Johnston,  Ed- 
ward Morey,  Paul  Porzelt,  Herman  Rifkin 
and  Norton  V.  Ritchey.  The  stockholders 
also  approved  the  appointment  of  Price 
Waterhouse  & Co.,  as  independent  auditors 
for  the  company  for  the  ensuing  year. 

Following  the  stockholders  meeting  a 
meeting  of  the  board  of  directors  was  held 
at  which  session  all  of  the  present  of- 
ficers were  re-elected.  The  officers  are:  S. 
Broidy,  president:  George  D.  Burrows, 
executive  vice-president;  W.  Ray  John- 
ston, chairman  of  the  board;  Norton  V. 
Ritchey,  vice-president  (foreign) ; Edward 
Morey,  vice-president:  Maurice  Goldstein, 
vice-president:  Sam  Wolf,  secretary;  Jack 
M.  Sattinger,  assistant  vice-president  and 
assistant  secretary;  Earl  Revoir,  treasurer; 
G.  N.  Blatchford,  controller  and  assistant 
treasurer;  Charles  P.  Emma,  assistant  sec- 
retary; J.  P.  Friedhoff,  assistant  secretary, 
and  Lamar  Criss,  assistant  controller. 


AB-PT  to  Pay  Dividend 
In  Stock  and  Cash 

NEW  YORK — The  board  of  directors  of 
American  Broadcasting-Paramount  The- 
atres has  declared  an  extra  dividend  of 
two  per  cent  common  stock,  in  addition  to 
the  regular  fourth  quarterly  cash  dividend 
of  25  cents  per  share,  on  the  outstanding 
common  stock. 

The  cash  dividend  is  payable  December 
15  to  stockholders  of  record  November  24 
while  the  stock  dividend  is  payable  Decem- 
ber 28  to  common  stockholders  of  record 
November  24.  An  extra  dividend  of  two  per 
cent  common  stock  was  also  paid  last  year. 


Crown  Duo  Saturation  Set 

HOLLYWOOD  — Crown  International 
Pictures’  first  double  feature  combination. 
“Devil’s  Hand”  and  “Bloodlust,”  has  been 
set  for  a multiple-run  opening  in  southern 
California  January  10,  according  to  N.  P. 
“Red”  Jacobs,  president  of  Crown.  Linda 
Christian  and  Robert  Alda  are  starred  in 
“Devil’s  Hand”  while  “Bloodlust”  features 
Wilton  Graff. 


^8 


BOXOFFICE  ;:  November  20,  1961 


. INDUSTRY  INTERVIEW 

Frank  Capra  Opposed  to  Pressure 
For  Government  Subsidy  of  Films 


Indiana  Allied  Tables 
Action  to  Join  TOA 

INDIANAPOLIS— Action  to  join  the  The- 
atre Owners  of  America  was  tabled  at  the 
annual  meeting  of  Allied  Theatre  Owners 
of  Indiana  at  the  Marott  Hotel  here  Tues- 
day (14). 

ATOI  leaders  Richard  Lochry  and  True- 
man T.  Rembusch,  who  attended  the  TOA 
convention  in  New  Orleans,  made  favorable 
reports,  but  the  decision  was  postponed 
until  ATOI  can  meet  other  obligations 
here.  The  secretary  was  instructed  to 
write  TOA,  asking  that  the  door  to  mem- 
bership be  kept  open.  Further  action  is  not 
likely  before  spring. 

Lochry  was  re-elected  president.  Other 
officers  elected  are  Rex  Carr,  Indianapolis, 
treasurer;  Arthur  Clark,  Bloomington, 
vice-president;  Ann  Craft,  Indianapolis, 
secretary. 

One  resolution  praised  Columbia  for  100 
per  cent  cooperation  in  saturation  booking 
of  “Devil  at  4 O’clock”  under  ATOI’s  new 
Hoosier  plan  of  statewide  exhibition. 

Another  resolution  opposed  the  use  of 
objectionable  themes,  practice  of  exploit- 
ing them  under  guise  of  motion  picture  en- 
tertainment, profanity  and  poor  taste.  It 
also  called  for  more  family  pictures. 


COMPO  Plan  in  Pittsburgh 
Scores  on  'Back  Street' 

PITTSBURGH — In  its  first  wave  of  26 
theatres  in  this  area.  Universal’s  “Back 
Street”  under  the  Council  of  Motion  Pic- 
ture Organization’s  merchandising  plan 
scored  a complete  success,  according  to 
Harry  Hendel,  coordinator  of  the  plan.  The 
second  wave  of  28  key  cities  has  started 
and  will  be  followed  by  playdates  in  40 
theatres. 

Hendel  said  that  in  addition  to  shar- 
ing 50-50  in  the  increase  in  theatre  ad- 
vertising budgets.  Universal  gave  addi- 
tional support  to  the  engagements.  Two 
of  Universal’s  exploiteers,  Bernie  Korban 
and  George  Bannan,  provided  additional 
newspaper  advertising,  special  stills,  130,- 
000  heralds  and  distributed  50,000  booklets, 
among  other  material. 


In  New  York,  Charles  McCarthy,  ex- 
ecutive vice-president  of  COMPO,  said  that 
the  success  of  the  “Back  Street”  cam- 
paign had  special  significance  since  it 
would  be  another  example  to  exhibitors 
and  distributors  who  now  were  about  to  in- 
itiate the  COMPO  merchandising  plan  in 
the  Cincinnati  area.  He  cited  it  as  another 
example  of  what  this  program  could  ac- 
complish, pointing  out  that  Pittsburgh  was 
one  of  the  most  economically  depressed 
areas  in  the  country  but  that  the  COMPO 
plan  had  demonstrated  its  usefulness  on 
eight  pictures  from  various  companies. 

“Surely,”  he  said,  “a  merchandising  op- 
eration that  increases  boxoffice  grosses  and 
film  rentals  should  receive  the  continuing 
vigorous  and  enthusiastic  support  of  both 
distribution  and  exhibition.” 


M.  P.  Service  Leases  New  Space 
NEW  YORK — Motion  Picture  Advertis- 
ing Service  Co.  has  leased  office  space  at 
630  Fifth  Ave.  in  Rockefeller  Center. 


NEW  YORK — Producer-director  Prank 
Capra  talked  of  many  things  when  he  met 
with  the  tradepress 
here  Wednesday. 
Capra  is  on  a tour  of 
six  cities  in  connec- 
t i 0 n with  h i s 
“Pocketful  of  Mir- 
acles” which  United 
Artists  is  releasing. 

Capra  commented 
on  his  opposition  to 
government  subsidy 
of  films,  his  belief 
that  pay  television 
would  have  its  place 
Frank  Capra  in  the  industry,  the 
need  for  new  methods  of  promotion  and  his 
belief  that  Americans  should  not  make 
pictures  abroad  unless  it  was  geographi- 
cally necessary  to  the  story. 

The  producer-director  said  the  pressure 
by  some  groups  for  government  subsidy 
was  dangerous.  He  said  he  believed  the 
film  industry  should  be  free  from  gov- 
ernment influence;  otherwise,  it  could  lead 
to  censorship  of  some  kind.  And,  too,  when 
the  government  has  a financial  interest, 
it  can  wield  other  types  of  influence.  Capra 
compared  subsidization  of  motion  pictures 
to  subsidization  of  a newspaper.  If  a news- 
paper had  government  financing,  he  said, 
the  news  would  have  the  tendency  to  be 
slanted  in  favor  of  the  administration  and 
to  be  controlled.  The  same  thing  could 
happen  if  films  were  subsidized,  he  said. 

As  for  pay  television,  Capra  said  that 
“historically,”  it  eventually  would  become 
a reality  and  that  it  might  be  the  answer 
to  many  problems.  If  people  won’t  go  out 
to  a theatre,  then  the  theatre  must  be 
brought  to  the  people.  He  said  that  ex- 
hibitors should  look  into  pay  TV  as  a fu- 
ture investment  and  career,  although  he, 
himself,  preferred  to  make  pictm’es  for  the 
theatre. 

Capra  expressed  the  opinion  that  patrons 
should  be  “transported”  to  a theatre  with 
the  desire  to  see  a particular  picture.  It 
is  comparatively  easy  to  please  the  cus- 
tomers after  they  are  in  the  theatre,  but. 


Guilds  May  Join  MPAA 
On  Murrow  Proposals 

HOLLYWOOD — Top  talent  guilds  in 
Hollywood  may  join  with  the  Motion  Pic- 
ture Ass’n  of  America  in  establishing  an 
organization  to  study  proposals  made  last 
week  by  Edward  Murrow  to  improve  the 
U.  S.  image  in  motion  pictures  sent  over- 
seas. Murrow  is  director  of  the  United 
States  Information  Administration. 

At  the  request  of  Walter  Mirisch,  Screen 
Producers  Guild  head,  a meeting  of  rep- 
resentatives of  SPG,  Writers  Guild  of 
America,  Screen  Actors  Guild  and  Directors 
Guild  of  America  was  held  with  Eric  John- 
ston, MPAA  president,  and  Y.  Frank  Free- 
man, chairman  of  the  Association  of  Mo- 
tion Picture  Producers,  to  discuss  the  pro- 


be said,  methods  must  be  created  to  drive 
them  from  their  homes.  Many  of  the  pres- 
ent methods,  he  said,  were  obsolete  and  a 
“new  bold  move”  to  attract  the  patrons 
should  be  initiated.  Capra  said  pictures 
today  were  better  than  they  ever  had  been, 
but  he  admitted  that  exhibitors  were  being 
hurt  because  of  the  shortage  of  product. 

Discussing  overseas  production,  Capra 
said  he  believed  it  unnecessary  to  make 
pictures  abroad  because  actually  there  was 
no  saving  in  money.  He  said  Hollywood  had 
the  finest  technicians  and  craftsmen  and 
that  practically  any  type  of  picture  could 
be  made  there.  He  conceded  that  when  a 
foreign  locale  was  essential  to  the  story, 
foreign  production  might  be  acceptable. 

Capra  said  he  had  not  attended  sneak 
previews  of  his  own  pictures  in  more  than 
20  years;  his  nervous  system  can’t  take  it. 
He  said  that  it  all  started  when  he  at- 
tended a sneak  of  his  “Lost  Horizon”  in 
1937.  The  people  laughed  at  the  picture 
in  the  beginning  and  he  couldn’t  under- 
stand why.  With  all  the  work  he  had  put 
into  the  picture,  both  he  and  Columbia 
thought  they  had  a great  production.  After 
studying  the  situation,  he  decided  to  junk 
the  first  two  reels  and  to  start  off  the 
main  title  and  credits  with  reel  three.  That 
did  it.  The  picture  turned  out  to  be  a 
smash  hit. 

Ever  since  that  time,  Capra  has  been 
testing  audience  reaction  with  a tape  re- 
corder which  is  taken  to  the  theatre  by 
somebody  else.  From  the  playbacks,  he 
can  tell  where  and  when  the  laughs  come 
and  how  the  audience  is  reacting  to  it. 
Based  on  these  reactions,  he  often  re- 
edits  the  film.  To  show  what  he  meant, 
Capra  played  tape  recordings  of  sneak 
preview  audiences  of  “Pocketful  of  Mir- 
acles” for  the  tradepress,  pointing  out 
where  he  had  cut  the  film  or  expanded  a 
scene. 

Capra  said  he  had  brought  the  picture 
in  $200,000  under  budget  and  one  week 
under  schedule,  due  to  the  cooperative 
spirit  of  the  cast  and  crew. 

Capra  said  he  had  no  picture  in  mind 
for  his  next  effort. 


posed  unit,  which  would  work  toward 
achieving  cooperation  and  unity  in  the 
industry. 

Mirisch  emphasized  that  the  talks  were 
exploratory  only  at  this  initial  huddle, 
but  said  that  SPG  had  been  in  favor  of 
such  a move  for  some  time  and  Murrow’s 
industry  dinner  talk  of  November  5 had 
given  “stimulation  and  impetus”  to  the 
idea. 

Another  session  is  planned  for  further 
discussion  in  the  near  future,  said  Mirisch, 
who  will  again  set  the  time  and  place. 

Attending  the  first  meeting  in  addition 
to  Mirisch,  Johnston  and  Freeman,  were 
Fred  Zinnemann,  SPG;  Joseph  Younger- 
man,  DGA;  Michael  Franklin,  WGA;  John 
L.  Dales,  Chester  Midgen,  SAG;  George 
Flaherty,  lATSE. 


BOXOFFICE  November  20,  1961 


9 


To  Discuss  Ad  Censorship 
With  Publishers  Assn 


NEW  YORK — A subcommittee  of  the  ad- 
vertising and  publicity  directors  commit- 
tee of  the  Motion  Picture  Ass’n  of  America 
will  meet  this  week  with  Sanford  Smith 
and  other  executives  of  the  American 
Newspaper  Publishers  Ass’n  to  discuss  the 
current  problem  of  advertising  censorship. 

Several  newspapers  around  the  counti-y 
have  refused  theatre  ads  on  the  premise 
that  they  were  too  sensational  but,  in  some 
instances,  the  situation  has  been  resolved 
following  conferences  with  the  publishers. 
On  the  other  hand,  at  least  two  papers 
have  remained  adamant  in  their  stands. 

The  subcommittee  is  headed  by  Martin 
Davis,  advertising-publicity  director  of 
Paramount  Pictures.  Serving  with  him  are 
Charles  Levy,  advertising-publicity  chief  of 
Buena  Vista  and  chairman  of  the  MPAA 
committee,  and  Jonas  Rosenfield  jr.,  vice- 
president  in  charge  of  advertising  and  pub- 
licity for  Columbia  Pictures. 

The  group  will  meet  with  ANPA  to  see 
what  can  be  done  in  regard  to  halting 
what  has  been  termed  as  “pre -censorship  of 
advertising.”  The  contention  is  that  every 
“merchant”  has  a right  to  offer  his  mer- 
chandise in  the  most  suitable  manner  and 
the  rejection  of  advertising  copy  of  a the- 
atre for  a picture  comes  under  the  same 
category. 

The  subcommittee  was  appointed  by  Levy 
for  the  purpose  of  seeking  a solution  to  the 
problem  before  it  gets  out  of  hand. 

U-I  Signs  Seven  Field  Men 
For  Tlower  Drum  Song' 

NEW  YORK  — Universal-International 
has  assigned  seven  special  field  publicity 
and  exploitation  representatives  to  cover 
47  cities  on  the  advance  promotion  of 
“Flower  Drum  Song,”  which  is  scheduled 
to  open  coast-to-coast  starting  December 
22,  according  to  Herman  Kass,  executive 
in  charge  of  national  exploitation.  “Flower 
Drum  Song”  had  its  world  premiere  at  the 
Radio  City  Music  Hall  November  9. 

The  field  representatives  will  visit 
amusement  and  Sunday  editors  of  news- 
papers in  each  of  the  cities,  as  well  as 
promotion  directors  of  department  stores 
and  supermarkets,  disc  jockeys  of  local 
radio  stations  and  representatives  of  civic 
organizations  to  develop  special  publicity 
and  promotion  on  “Flower  Drum  Song.” 

The  seven  representatives  include  Ben 
Katz,  Universal’s  midwest  advertising  and 
publicity  representative;  Maurice  “Bucky” 
Harris,  Duke  Hickey,  Amike  Vogel,  George 
Bannon,  David  Polland  and  Bernie  Kor- 
ban.  The  cities  to  be  covered  are  Boston, 
Providence,  New  Haven,  Hartford,  Albany, 
Syracuse,  Rochester,  Buffalo,  San  Fran- 
cisco, Seattle,  Portland,  Salt  Lake  City, 
Denver,  Cleveland,  Cincinnati,  Columbus, 
Dayton,  Toledo,  Indianapolis,  Detroit, 
Pittsburgh,  Dallas,  Fort  Worth,  Houston, 
San  Antonio,  Austin,  El  Paso,  New  Or- 
leans, Oklahoma  City,  Tulsa,  Charlotte, 
Atlanta,  Memphis,  St.  Louis,  Des  Moines, 
Omaha,  Jacksonville,  Miami,  Chicago,  Mil- 
waukee, Minneapolis,  St.  Paul,  Washing- 
ton, Baltimore,  Philadelphia,  Norfolk  and 
Richmond. 


Contest  for  Theatre 
Design  Proposed 

NEW  YORK — A contest  among  archi- 
tects of  the  U.  S.  for  development  of  new 
designs  for  a 'Theatre  of  Tomorrow  to  be 
erected  as  an  all-industry  project  at  the 
New  York  World’s  Fair  of  1964  was  pro- 
posed at  a meeting  of  motion  picture  trade 
organizations  here  last  week. 

The  World’s  Fair  Committee  of  the  Mo- 
tion Picture  Ass’n  of  America  received  the 
proposal  very  favorably.  The  committee, 
whose  members  are  Herbert  Golden,  John 
O’Connor  and  Paul  Lazarus  jr.,  with  Tay- 
lor Mills,  MPA  information  director,  de- 
cided to  explore  the  proposal  further  and 
to  attempt  to  get  it  under  way.  Emanuel 
Frisch,  president  of  the  American  Con- 
gress of  Exhibitors,  and  Merlin  Lewis,  ex- 
ecutive secretary  of  ACE,  and  Larry  Davee 
and  Frank  Cahill  of  the  Theatre  Equip- 
ment & Supply  Manufacturers  Ass’n  also 
were  pleased  with  the  proposal. 

The  American  Institute  of  Architects, 
which  would  conduct  the  contest,  will  par- 
ticipate in  the  plan.  It  was  pointed  out 
at  the  meeting  that  new  theatre  designs 
would  be  useful  whether  or  not  the  in- 
dustry actually  participates  in  the  World’s 
Fair.  No  formal  decision  on  that  has  been 
made  yet. 

The  all-industry  group  will  discuss  pro- 
grams for  the  theatre  with  Hollywood  or- 
ganizations, if  the  idea  materializes. 


MGM  '61  Dividend  Rate 
Is  Hiked  25%  for  Year 

NEW  YORK  — Metro-Goldwyn-Mayer 
stockholders  will  receive  a quarterly  divi- 
dend of  50  cents  per  share,  instead  of  the 
usual  40  cents,  on  January  15  thereby 
boosting  the  rate  to  $2  per  year,  an  increase 
of  25  per  cent  over  the  previous  $1.60  rate. 

Joseph  R.  Vogel,  president,  pointed  out 
that  this  was  a second  increase  in  MGM 
dividend  payments  in  16  months.  The  divi- 
dend was  raised  from  $1.20  to  $1.60  per 
year  in  September  1960,  with  the  first  pay- 
ment at  that  new  rate  in  October  of  last 
year. 

The  board  of  directors  declared  the  divi- 
dend at  a meeting  in  the  Culver  City 
studios  following  two  days  of  looking  at 
new  product  and  making  a general  survey 
of  studio  operations,  including  television 
production  activities. 


Handling  British  Films 

NEW  YORK — Victoria  Films  has  been 
organized  as  a subsidiary  of  Times  Film 
to  distribute  English  films  in  the  U.  S.  The 
company’s  first  release  is  “Wild  for  Kicks,” 
starring  David  Farrar,  Noelle  Adam  and 
Christopher  Lee,  which  has  set  a new 
record  in  its  first  run  engagement  at  the 
World  Theatre,  New  York. 


Exhibitors  Lead  Fight 
To  Save  VHF  Channel 

ROCKFORD,  ILL.  — A voluntary  cam- 
paign by  theatre  owners  in  more  than  15 
communities  in  the  Illinois-Wisconsin  area 
served  by  station  WREX-TV  is  playing  a 
big  role  in  the  station’s  efforts  to  avoid  a 
Federal  Communications  Commission  pro- 
posal to  move  the  station  from  VHF 
channel  13  to  a UHF  operation. 

Theatremen  in  the  area  have  made  wide 
use  of  the  station’s  facilities  to  merchan- 
dise their  screen  product  over  the  years. 
When  Mike  Pullen,  president  of  United 
Theatre  Owners  of  Illinois  and  operator  of 
the  Hub  Theatre  in  Rochelle,  111.,  heard  of 
the  FCC  proposal,  he  offered  his  theatre 
screen  and  other  facilities  to  Joe  Baisch, 
vice-president  and  general  manager  of 
WREX-TV  to  inform  the  public  of  the 
pending  action.  Other  exhibitors  imme- 
diately joined  with  him. 

The  theatremen  made  their  own  trailers, 
set  up  display  lobbies  and  took  to  the 
streets  to  buttonhole  businessmen  to  tell 
them  about  the  FCC  move.  They  circulated 
petitions  and  obtained  thousands  of  signa- 
tures from  individuals  opposing  the  Com- 
mission’s intermixture  proposal,  which,  it 
was  contended,  would  result  in  the  loss  of 
valuable  news,  weather,  agricultural  and 
entertainment  features.  For  exhibitors,  too, 
it  would  mean  a severe  limitation  on  the 
area  covered  by  the  Rockford  station. 

In  recent  years,  WREX-TV  has  been 
instrumental  in  producing  many  standing- 
room-only  audiences  on  saturation  play- 
dates  in  the  area,  and  has  participated  in 
innumerable  tiein  contests  and  promotions. 


Pay  Television  Franchise 
Rejected  by  Galveston 

NEW  YORK— The  city  council  of  Gal- 
veston, Tex.,  has  refused  to  grant  a mu- 
nicipal franchise  for  a cable  pay  television 
system  in  that  city,  according  to  Philip  F. 
Harling,  chairman  of  the  Joint  Committee 
Against  Pay  TV. 

Harling  disclosed  here  Wednesday  (15) 
that  after  Texas  exhibitors  had  conducted 
a brief  but  effective  campaign  and  the 
Galveston  solons  had  refused  a franchise, 
a group  known  as  Phonoscope  abandoned 
the  project.  He  said  that  Galveston  of- 
ficials had  offered  a short  term  permit  to 
Phonoscope  which  refused  it  because  it 
would  be  revocable.  ’The  council  had  re- 
fused the  franchise  on  the  grounds  that  the 
pay  TV  operation  was  not  a public  utility 
and  therefore  did  not  have  the  authority 
to  enfranchise  it. 

Harling  said  the  legal  attack  by  Gal- 
veston showmen  indicated  that  exhibitors, 
properly  prepared,  with  knowledge  of  legal 
ramifications,  could  now  effectively  com- 
bat pay  TV  at  the  local  level. 

The  Phonoscope  group  said  it  could 
not  operate  under  a license  because  it  was 
a “transient  and  temporary  thing  and  re- 
vocable” and  offered  to  accept  a ten-year 
instead  of  a 50-year  franchise.  The  council 
refused  to  grant  it. 

The  city  attorney  said  that  Phono- 
scope was  not  a public  utility  and  that  the 
Texas  legislature  had  not  recognized  any 
closed  circuit  television  operation  as  a 
public  utility,  nor  had  the  courts  of  the 
state. 


10 


BOXOFFICE  ::  November  20,  1961 


spHicer  Tm  Bim  uir  Ri 

.iHilv  fiarianil  M3IU 
1 


u hisioric  screei  eveni! 


IPIU 


BERLIN  / DECEMBER  14  / KONGRESS  HALLE 


The  seven  stars  of  judgment  at  Nuremberg  have  been  assembled  by  producer  Stanley  Kramer  to 
attend  the  World  Premiere  in  the  city  that  is  now  the  focus  of  world  attention.  Glamour  and  news  value 
have  never  before  been  achieved  in  terms  of  such  dramatic  showmanship. 

Spencer  Tracy,  Burt  Lancaster,  Richard  Widmark,  Marlene  Dietrich,  Judy  Garland,  Maximilian  Schell 
and  Montgomery  Clift  — in  person— will  meet  300  top-accredited  international  newspapermen  flown  to 
Berlin  from  all  over  the  world  to  flash-cable  this  excitement  to  every  corner  of  the  earth. 

No  other  film  entertainment  has  ever  been  powered  by  the  selling-thrust  of  such  spot-news,  summit 
reporting.  United  Artists  has  set  up  this  unprecedented  coverage  in  order  to  assure  immediate  world- 
wide impact  of  judgment  at  Nuremberg. 


■V  *'-*■■;; 
-«  /!/■ 


i I 


DECEMBER  19th 
E AT  RE-  DECEMBER  20th 
F^T  pp^npnFN/RFP  21st 


MBUS 
AU  KEE 


TSBUR6H 
fsTFRANClSCC 


POLICY 


United  Artists  and  the  Stanley  Kramer  organization  have  constructed  a marketing  procedure  to 
turn  world  attention  on 


To  derive  maximum  boxoffice  returns  for  the  exhibitor,  producer  and  distributor,  a pre-release 
program  has  been  developed.  The  American  and  foreign  engagements  in  December  — all  backed 
by  total-penetration  campaigns  of  quality,  originality  and  scope  — will  start  the  deluxe  showcas- 
ing of  this  electrifying  entertainment.  Additional  engagements  in  specially  selected  cities  through- 
out the  world  will  follow  early  in  1962. 


In  Producer  Stanley  Kramer  has  recreated  one  of  the  most  dramatic 

events  of  our  generation  — with  star  values  — with  excitement  — and  with  such  greatness  that  United 
Artists  proudly  rises  to  the  challenge  of  making  this  motion  picture  one  of  the  most  impressive 
presentations  ever  offered. 


Printed  in  U.  8.  A. 


Arnold  M.  Picker 
Executive  Vice  President 
United  Artists  Corp. 


ATTEND  GALA  EVENT  — Vittorio 
De  Sica,  left,  Sophia  Loren  and  Joseph 
E.  Levine  are  seen  at  the  Vogue  Thea- 
tre premiere  of  “Two  Women,”  which 
Levine  is  distributing  in  this  coun- 
try. Miss  Loren,  star  of  the  film, 
producer  Carlo  Ponti  and  De  Sica  flew 
here  from  Rome  to  attend  the  star- 
studded  premiere,  followed  by  a lavish 
supper  party. 


Robert  Rossen  Plans  Four 
Films  During  1962-63 

NEW  YORK — Robert  Rossen,  producer- 
director  of  “The  Hustler”  for  20th  Cen- 
tury-Fox release,  plans  to  put  four  pictures 
before  the  cameras  during  the  next  18 
months,  starting  with  an  original  story, 
“Cocoa  Beach,”  which  was  inspired  by  the 
David  Brinkley  NBC  telecast  of  October 
11,  1961. 

“Cocoa  Beach,”  which  will  be  put  into 
production  in  March  1962,  will  be  made 
under  the  aegis  of  Rossen  Enterprises,  Inc. 
Rossen  will  fly  to  Washington  in  mid- 
November  for  additional  talks  with  Brink- 
ley.  He  will  announce  plans  for  the  three 
additional  story  properties  for  production 
during  1962-63  later  in  November.  No  dis- 
tribution deals  have  been  set. 


Glenn  Ford,  Hope  Lange 
Tour  for  TocketfuF 

NEW  YORK — Glenn  Ford  and  Hope 
Lange,  two  of  the  stars  of  Frank  Capra’s 
“Pocketful  of  Miracles,”  will  tour  five 
key  cities  to  promote  the  film,  starting 
November  25-28  in  New  York.  Ford  and 
Miss  Lange  will  then  visit  Cincinnati  and 
Cleveland,  November  29,  and  Detroit,  De- 
cember 1. 

Frank  Capra,  producer-director  of  the 
United  Artists  release,  is  also  on  a ten-day 
tour  of  cities  in  the  East  and  Midwest, 
starting  Tuesday  (14). 


Blumenstock  Quits  Post 

NEW  YORK — Sid  Blumenstock  has  re- 
signed as  vice-president  in  charge  of  the 
Charles  Schlaifer  Los  Angeles  office,  ef- 
fective December  30.  Prior  to  joining  the 
agency  in  October  1959,  Blumenstock  was 
vice-president  of  Embassy  Pictures.  He 
had  previously  held  executive  advertising 
posts  with  Warner  Bros.  Theatres,  20th 
Century-Fox  and  Paramount. 


Ben  Joel's  Brother  Dead 

ATLANTA — Funeral  services  for  Lyons 
Joel,  brother  of  Ben  Joel,  chief  booker  for 
Loew’s  Theatres  in  New  York,  were  held 
here  Monday  (13). 


Embassy  Plans  Arty  Films 
For  Next  Year's  Lineup 

Arty  films  will  be  next  on  the  production 
program  for  Embassy  Pictures,  according 
to  president  Joseph  Levine,  who  believes 
spectacle  films  on  the  order  of  “Hercules” 
and  “Attila”  have  had  it.  The  new  ap- 
proach will  be  attempted  by  Embassy  upon 
completion  of  a projected  five-picture  pro- 
gram all  to  be  lensed  here  next  year,  with 
the  exception  of  “Capri,”  slated  to  roll  in 
Rome  in  association  with  Martin 
Ransohoff. 

Initial  feature  blueprinted  is  “The  City 
That  Lived,”  with  Niven  Busch  and  John 
Farrow  writing  the  screenplay,  followed  by 
“What  Ever  Happened  to  Baby  Jane,” 
which  Robert  Aldrich  is  set  to  produce  and 
direct.  “The  Carpetbaggers,”  based  on 
Harold  Robbins’  novel,  is  the  third  film  set, 
and  fourth  is  Harriet  Parsons’  production 
of  “I  Married  a Psychiatrist.” 

Embassy  has  set  eight  new  releases  and 
two  reissues  between  now  and  next  April, 
the  latter  duo  being  “Hercules”  and  “At- 
tila.” In  November  set  to  go  out  is  “Roses 
for  the  Prosecutor”;  December,  “No  Love 
for  Johnnie”;  January,  “II  Bel  Antonio” 
and  “Prison”;  February,  ‘"The  Stranger”; 
March,  “Music  in  the  Dark,”  and  April, 
“Boccaccio  70.” 

Mirisch  Co.  to  Make  Debut 
In  Animated  Film  Field 

With  a coproduction  arrangement  just 
concluded  between  the  Mirisch  Co.  and 
UPA,  the  independent  filmmaking  organi- 
zation will  make  its  debut  in  the  animated 
motion  picture  field  via  “Gay  Purr-ee,”  a 
$2,000,000  full-length  animated  film,  fea- 
turing the  voices  of  Judy  Garland,  Robert 
Goulet,  Red  Buttons  and  Hermione  Gin- 
gold.  Release  is  set  through  United  Artists 
for  Christmas  1962. 

A musical  story,  set  in  Paris  during  the 
1890s,  “Gay  Purr-ee”  will  feature  eight 
songs  written  by  Harold  Arlen  and  E.  Y. 
(Yip)  Harburg.  An  unusual  visual  aspect 
of  the  film  will  be  achieved  through  pre- 
senting various  scenes  as  drawn  in  the 
artistic  styles  of  the  great  painters  of  the 
Paris  scene  during  the  period,  including 
Toulouse-Lautrec,  Matisse,  Modigliani,  Van 
Gogh,  Gauguin,  Picasso  and  Utrillo. 

'Manchurian  Candidate'  Set 
For  Cameras  in  January 

Coproducer  and  director  John  Franken- 
heimer  has  revealed  that  “The  Manchurian 
Candidate”  is  slated  to  go  before  the 
cameras  January  15  under  his  and  George 
Axelrod’s  College  Productions  flag  irw  as- 
sociation with  Frank  Sinatra’s  Essex  Pro- 
ductions. Axelrod,  who  will  produce  with 
Frankenheimer,  also  penned  the  script 
from  Richard  Condon’s  novel.  A $2,000,000 
budget  has  been  set  for  the  film. 

The  feature  will  be  shot  in  Hollywood, 
aside  from  a week  of  locations  in  Man- 
hattan. 

Frankenheimer  recently  completed 
“Birdman  of  Alcatraz”  for  United  Artists 
and  “All  Fall  Down”  for  MGM. 

Negotiations  are  on  for  Ben  Gazzara  to 


star  in  “Natural  Child,”  film  version  of 
Calder  Willingham’s  tome,  on  a coproduc- 
tion basis  between  the  actor’s  company  and 
Prometheus  Productions,  headed  by  pro- 
ducer-director Jack  Garfein  and  his 
actress-wife  Carroll  Baker. 

Garfein  directed  Gazzara  in  his  initial 
film,  “The  Strange  One,”  also  adapted  from 
a novel  by  Willingham,  “End  as  a Man.” 
The  actor  is  currently  toplining  “Reprieve” 
for  Allied  Artists, 

Sperling  to  Lens  'Fire  Bird' 

In  London  and  Leningrad 

London  and  Leningrad  will  provide  the 
backgrounds  for  Milton  Sperling’s  pro- 
jected biographical  film  of  Nijinsky,  cur- 
rently titled  “Fire  Bird”  after  one  of  the 
ballet  dancer’s  most  famous  routines. 

Sperling  announced  that  he  had  received 
a tentative  okay  to  lens  the  photoplay  in 
Leningrad  while  he  attended  the  Moscow 
Film  Festival  last  July.  Complete  approval 
to  shoot  in  the  Russian  city  is  expected 
when  satisfactory  distribution  rights  can 
be  worked  out,  the  producer  said.  Concern- 
ing these  rights,  Sperling  stated  that  the 
Russians  can  have  them  for  free,  any  deal 
being  useless  due  to  impossibility  of  getting 
any  money  out  of  the  country. 

Negotiations  also  are  on  for  the  Kirov- 
Leningrad  Ballet  to  appear  in  the  picture. 

Mort  Sahl  and  Nancy  Kwan 
Among  Week's  Castings 

Here  and  there  in  Hollywood:  Comedian 
Mort  Sahl  was  cast  by  Jerry  Wald  in  “The 
Bohemians”  for  20th-Fox  release  . . . Nancy 
Kwan  will  star  in  her  first  non-Oriental 
role  in  “Moment  of  Happiness,”  to  be 
filmed  by  Seven  Arts  next  year  in  Italy 
. . . David  Niven  and  Leslie  Caron  will  co- 
star  in  an  untitled  film  drama  based  on 
Francis  Clifford’s  novel,  “Act  of  Mercy,” 
which  Warner  Bros,  and  Associated  Brit- 
ish Picture  Coi-p.  will  jointly  produce. 
Anthony  Asquith  will  direct  the  John  Mor- 
timer script,  slated  to  roll  November  27  . . . 
Don  Taylor  resumes  his  acting  career  with 
a co-starring  role  with  Richard  Basehart 
in  “The  Brutal  Land,”  for  Capricorn  Pro- 
ductions . . . AIP  has  inked  young  star 
Maggie  Pierce  for  a top  role  in  “Tales  of 
Terror”  . . . Orry  Kelly  has  been  signed  by 
Warners  to  create  the  costumes  for  Natalie 
Wood  and  Rosalind  Russell  for  “Gypsy” 
. . . Rod  Lauren  will  essay  the  top  role  in 
“Eros,”  to  be  filmed  by  NYCOY  Produc- 
tions in  January  . . . Christine  Kaufmann, 
who  recently  played  the  femme  lead  in 
“Town  Without  Pity,”  has  been  signed  by 
Harold  Hecht  to  play  opposite  Yul  Brynner 
and  Tony  Curtis  in  United  Artists’  “Taras 
Bulba”  . . . George  Sidney  will  direct  “Bye, 
Bye  Birdie,”  which  Fred  Kohlmar  will  pro- 
duce for  Columbia  . . . Veteran  dance  di- 
rector Busby  Berkeley  returns  to  MGM 
after  an  absence  of  several  years  for  a spe- 
cial assignment  on  “Billy  Rose’s  Jumbo” 
. . . Ron  Randell,  who  costars  as  Lucius, 
the  Centurion,  in  MGM’s  “King  of  Kings,” 
will  star  in  “Chain  of  Fear,”  a war  sur- 
vival drama  for  his  own  company. 


BOXOFFICE  ::  November  20,  1961 


17 


^ooeeooooeeeeoooeeooeooooooeooooooooooooeooo^ 

SW©")  has  everything 

O O O O O O O O O O O O O OOOOOOOOOOOOOOOOOOOOOOQOOOOO  O.^  V 


...Loaded 


with  laughs  and  delightfully  funny.  —Daily  Mirror 


eooooooooooooooeeooooooeoeeooooooooQooooooo 
w 'a  \ 7f^  1 /\r/Jcf  mj  'ln\7t77 1 1 1 1 /kVi  I ItSTI/T^  « 


ifiLOWiE  Enchanting  musical 

romance ...  Rates  as  outstanding  box  office 
entertainment... It  has  charm,  delicacy  and 
beauty... It  is  a sure  box  office  winner.  -FUmDaUy 


oopoooooooooooooooooooooeooeoooooooooooooo'^- 


ooooooooooooooeeoeeooooooooooooeooooooo 


A top  colorful,  tuneful 
musical.  “Flower  Drum 
Song"  takes  its  place 
firmly  in  this  year’s 
bumper  crop  of  top 
attractions.  The  Ross 
Hunter  production 
will  be  one  of  U.I.’s 
biggest  successes. 

—Hollywood  Reporter 


STARRING 


ROSS  HUNTER  PRODUCTION  IN  ASSOCIATION  WITH  JOSEPH  FIELDS 

NANCY  KWAN  star  of  "SUZIE  WONG" 

JAMES  SHIGETA 

JUANITA  HALL  • JACK  $00  • BENSON  FONG 


M.sicb, RICHARD  RODGERS  OSCAR  HAMMERSTEIN,2nd  Di«bi.db, HENRY  KOSTER  ■ Sb,.«.pi.»b,  JOSEPH  FIELDS 


THE  BOXOFFICE  JACKPOT 


—New  York  Post 


iw©”’)  It’s  quite  a show. 

^oooooooooooooooooooooooooooooeoooooeoooooooo^  I 

—New  York  Times 


' w 


, A sumptuous  spectacle . . . 

A brightly  colored  extravaganza ...  it’s  lush  and 
there’s  plenty  to  look  at . . .“Flower  Drum  Song” 
is  the  prettiest  musical  we  have  had  all  year. 

—World  Telegram 


Laugh  with  Joy. . . A big 

o e o o o oeooooooeoeoeoooQOoeoooepooooooooooooo  Q.  iv  m 


elaborate  spectacle,  lush  and  lovely.  —Daily  News 


eooooopooooeeooooooeeoooooooeQooooooeooeQOOo 

o 


• The  box  office  potential 

'■  pp.p  pppppppppppppp  p.p  oppppppoeopp.opppoppppppp^  * 

is  unlimited.  —Motion  Picture  Daily 


OPOOOOOOOOOOOOOQOOOOOO^O^OOOQOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 
o O 

o 
o 
o 

O ^in\7^nn^A41  ^Tr^l^snTf^w 


PRESS^TiME  FLASH 

•wmmm  ®Ew»a  sow’  breaks  all-time 

UNIVERSAL  RECORD  AT  RADIO  CITY  MUSIC  HALL-N.Y. 


oeooooooooooooooeoooooooooeooeeooooooooooeooooQOOoooooooooooooooooooooeooooooo 


RODGERS  SlHAMMERSTEIN'S 


IN  COLOR  • LENSES  BY  PANAVISION* 


uMIYOSHI  UMEKI 


Produced  by  ROSS  HUNTER  Music  Supervised  and  Conducted  by  ALFRED  NEWMAN  - Based  on  the  novel  by  C.  Y.  LEE  - From  the  Broadway  Success  A Universal-International  Picture 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


^ Back  Street  (U-I) 

160 

300 

225 

100 

no 

125 

190 

150 

250 

190 

210 

140 

120 

160 

125 

125 

125 

85 

— 

161 

; Behind  the  Great  Wall  (ContT) 

120 

165 

75 

350 

175 

115 

125 

161  i 

•■5  Breakfast  at  Tiffany's  (Para) 

140 

600 

150 

225 

260 

150 

180 

145 

400 

350 

200 

175 

200 

90 

190 

115 

200 

150 

218 

s|  Bridge,  The  (AA) 

100 

150 

no 

150 

200 

142 

1 Bridge  to  the  Sun  (MGM) 

100 

300 

80 

200 

80 

85 

85 

90 

125 

150 

no 

100 

65 

90 

100 

125 

120 

350 

131  i 

' Carry  On,  Constable  (Governor) 

170 

120 

105 

200 

310 

165 

240 

100 

175  i 

' Devil  at  4 O'Clock,  The  (Col) 

130 

250 

250 

200 

225 

210 

160 

150 

150 

180 

205 

100 

150 

120 

175 

200 

200 

180 

Explosive  Generation,  The  (UA) 

115 

150 

100 

120 

65 

90 

160 

114 

Greyfriars  Bobby  (BV) 

120 

200 

130 

150 

275 

125 

135 

235 

70 

100 

no 

160 

120 

90 

95 

141  1 

Hustler,  The  (20th-Fox) 

170 

275 

130 

185 

130 

200 

100 

275 

175 

180 

125 

150 

150 

120 

no 

195 

120 

150 

130 

100 

159  i 

Loss  of  Innocence  (Col) 

170 

70 

90 

150 

75 

111 

V Mr.  Sordonicus  (Col) 

225 

65 

105 

no 

135 

128 

Pirates  of  Tortuga  (20th-Fox) 

75 

70 

85 

100 

100 

100 

88 

Pit  and  the  Pendulum,  The  (AIP) 

200 

150 

225 

200 

190 

145 

175 

200 

135 

160 

250 

400 

90 

150 

250 

200 

195  1 

Question  7 (de  Rochemont) 

150 

90 

105 

215 

155 

200 

150 

175 

140 

115 

100 

145  1 

, Rocco  and  His  Brothers  (Astor) 

300 

100 

90 

80 

220 

130 

180 

157 

' Sat.  Night  & Sun.  Morning  (Cont'l) 

140 

260 

200 

155 

200 

120 

120 

no 

220 

225 

300 

225 

160 

200 

300 

80 

188 

Seven  Women  From  Hell  (20th-Foxl 

140 

130 

135 

110 

75 

70 

150 

90 

85 

100 

no 

90 

125 

108  ; 

Soortacus  (U-I) 

175 

200 

255 

185 

150 

300 

175 

175 

300 

350 

400 

300 

400 

130 

195 

550 

150 

400 

266  ; 

Splendor  in  the  Grass  (WB) 

175 

250 

185 

200 

150 

300 

180 

no 

200 

325 

265 

100 

175 

225 

100 

195 

130 

135 

175 

100 

184 

1 Steel  Claw,  The  (WB) 

100 

100 

100 

90 

95 

100 

100 

70 

94 

Stop  Me  Before  I Kill  (Col) 

95 

100 

70 

90 

100 

90 

91 

Sword  of  Sherwood  Forest  (Col) 

100 

100 

100 

100 

100 

80 

80 

100 

95  1 

Tammy  Tell  Me  True  (U-I) 

140 

175 

100 

250 

90 

125 

300 

95 

200 

150 

no 

no 

170 

120 

165 

100 

175 

151  1 

Teenage  Millionaire  (UA) 

100 

120 

65 

100 

90 

95  1 

" Terror  of  the  Tongs,  The  (Col) 

125 

100 

100 

150 

100 

100 

100 

111 

Thief  of  Baghdad  (MGM) 

125 

200 

95 

85 

100 

100 

75 

150 

130 

100 

275 

90 

85 

125 

140 

125 

V Thunder  of  Drums,  A (MGM) 

100 

125 

175 

100 

125 

100 

no 

100 

100 

120 

125 

90 

120 

150 

75 

114 

'ii  Town  Without  Pity  (UA) 

175 

140 

125 

100 

90 

175 

135 

134 

''  Trouble  in  the  Sky  (U-I) 

100 

100 

100 

90 

100 

98 

, Trunk,  The  (Col) 

100 

100 

100 

90 

65 

85 

100 

91 

Truth,  The  (Kingsley) 

175 

300 

175 

85 

300 

230 

125 

135 

250 

200 

175 

190 

195 

Tv/enty  Plus  Two  (AA) 

125 

95 

90 

no 

100 

120 

107 

Two  Loves  (MGM) 

125 

115 

90 

150 

90 

125 

80 

100 

no 

no 

50 

100 

85 

190 

80 

140 

100 

108 

% Two  Women  (Embassy) 

150 

225 

105 

165 

150 

500 

150 

150 

100 

200 

125 

195 

105 

178 

% Two-Way  Stretch  (Shov/  Corp) 

130 

175 

175 

125 

175 

115 

65 

135 

125 

200 

136 

Underworld,  U.S.A.  (Col) 

125 

120 

100 

115 

100 

100 

85 

no 

107 

II  Warrior  Empress,  The  (Col) 

125 

80 

100 

100 

90 

80 

100 

75 

94 

1 World  by  Night  (WB) 

100 

100 

130 

100 

95 

150 

200 

125 

100 

100 

120 

||  Young  Doctors,  The  (UA) 

140 

275 

100 

125 

130 

100 

150 

no 

125 

180 

255 

100 

no 

no 

165 

130 

125 

200 

120 

145 

Young  One,  The  (Valiant-Vitalite) 

100 

85 

90 

70 

135 

96 

P Young  Savages,  The  (UA) 

120 

225 

100 

200 

85 

200 

150 

140 

100 

215 

135 

125 

100 

90 

90 

190 

100 

80 

136 

X;t; 

TOP  HITS 

1. 

West  Side  Story  (UA) 
Boston  

400 

4 

Bachelor  in 
Chicago 

Paradise  (MGM) 

...225 

i 

i 

; 

1'  — O'"  — 

1 THE  WEEK 

2. 

Truth,  The  (Kingsley) 
Boston  

300 

5. 

Mr.  Sordonicus  (Col) 
Boston  

...225 

1 

Individual  runs,  not  an  average. 
^ Pictures  with  less  than  five  runs 

^ do  not  appear  ia  the  chart  above. 

s 

3. 

Greyfriars  Bobby  (BV) 
Kansas  City 

235 

6. 

Question  7 (de 
Kansas  City. 

Rochemont) 

...215 

1 

5 

wmmmmymmmmmmm 


Milwaukee  Rejoices 
At  Business  Upturn 

MILWAUKEE — “Search  for  Paradise”  was 
heading  into  its  fourth  week  at  the  Palace 
Theatre,  still  showing  big  grosses.  Sur- 
prise of  the  week  was  the  public’s  hearty 
response  to  “One  Plus  One”  at  the  neigh- 
borhood Tower  Theatre.  One  of  the  local 
papers  refused  to  print  the  proffered  ads 
for  the  film,  although  the  other  paper  did 
accept  them.  Business  was  good  through- 
out the  week  on  all  fronts,  with  the  teach- 
ers convention  to  help  things  along. 


(Averoge  Is  100) 

Downer — The  Bridge  (AA),  2nd  wk 130 

Palace — Search  for  Paradise  (Cinerama),  4th  wk.  250 
Riverside — Greyfriars  Bobby  (BV);  Tomboy  and 

the  Champ  (U-l)  175 

Strand — Never  on  Sunday  (Lopert),  return  run  ..200 

Times — Dentist  in  the  Chair  (Ajay-SR)  200 

Tower — One  Plus  One  (Selected)  250 

Towne — Breakfast  at  Tiffany's  (Para),  2nd  wk.  200 
Warner — The  Devil  of  4 O'Clock  (Col),  2nd  wk.  175 
Wisconsin — Armored  Command  (AA);  Twenty 

Plus  Two  (AA)  200 


*4  O'clock'  Is  Excellent 
In  Minneapolis  Mann 

MINNEAPOLIS  — “The  Devil  at  4 
O’clock,”  a new  offering  at  the  Mann 
Theatre,  and  “1984”  at  the  Gopher,  a re- 
issue of  the  film  originally  released  in 
July,  1956,  did  the  top  business  last  week, 
both  scoring  200  per  cent.  “Breakfast  at 
Tiffany’s,”  in  its  third  week  at  the  World 
Theatre,  rated  150  per  cent.  Most  other 
product  was  near  the  average  mark. 


Academy — King  of  Kings  (MGM)  120 

Avalon — Erofica  (Pad-Rom);  The  French  Line 

(IFD),  reissue,  7th  wk 125 

Century — South  Seas  Adventure  (Cinerama)  ....  90 

Gopher — 1984  (Col),  reissue  200 

Lyric — Mr.  Sardonicus  (Col)  120 

Mann — The  Devil  at  4 O'Clock  (Col)  200 

Orpheum — Splendor  in  the  Grass  (WB),  5th  wk. . . 90 
St.  Louis  Park — Loss  of  Innocence  (Col),  2nd  wk.  90 

State — Back  Street  (U-l),  2nd  wk 90 

Suburban  World — A Weekend  With  Lulu  (Col)  ..100 

Westgate — Don  Quixote  (MGM)  125 

World — Breakfast  at  Tiffany's  (Para),  3rd  wk.  . J50 


'Tiffany's'  and  'Devil'  Earn 
Another  Week  in  Omaha 

OMAHA — Don  Shane,  Tri-States  city 
manager,  announced  holdovers  at  both  the 
Omaha  and  Orpheum  after  good  opening 
weeks  on  “Breakfast  at  Tiffany’s,”  at  the 
Omaha  and  “The  Devil  at  4 O’Clock”  at 
the  Orpheum.  All  first  runs  were  above 
average  and  the  Admiral  led  the  pack 
with  a couple  of  spook  shows.  “South  Seas 
Adventure”  was  well  above  average  in  its 
16th  week  at  the  Cooper. 

Admiral — Curse  of  the  Werewolf  (U-l);  Shadow 


of  the  Cot  (U-l)  ! 150 

Cooper — South  Seas  Adventure  (Cinerama), 

16th  wk 130 

Dundee — Question  7 (de  Rochemont),  6th  wk.  ..115 

Omaha — Breakfast  at  Tiffony's  (Para)  130 

Orpheum — The  Devil  at  4 O'Clock  (Col)  140 

State — Bridge  to  the  Sun  (MGM)  105 


Philip  Yordan  produces  and  Steve  Sekely 
directs  AA’s  “Day  of  the  Triffids.” 


DeLUXE  RECTIFIER  BULBS 

1 5 ampere 


GUARANTEE 


EACH 


SOLD  ONLY  DIREa  FROM  CHICAGO 


Lee  ARTOE 


EleciroCarbons 

940  BELMONT  AVE.  CHICAGO  14 


ANOTHER  FOR  ED — Ed  Linder,  manager  of  the  Gopher  Theatre  in  Minne- 
apolis, who  has  received  many  exploitation  honors,  added  another  one  recently 
when  the  U.  S.  Coast  Guard  presented  him  a Certificate  of  Achievement  for 
“notable  services  rendered  on  behalf  of  the  Coast  Guard  in  promoting  greater 
knowledge  of  the  service  and  its  activities.”  Signed  by  Rear  Adm.  O.  C.  Rohnke, 
commander  of  the  2nd  Coast  Guard  district,  St.  Louis,  the  plaque  was  presented 
to  Linder  for  his  tieins  with  such  pictures  as  “Sink  the  Bismarck”  and  placing 
trailers  throughout  Minnesota  to  spark  recruitment.  The  nautical  theme  even  ex- 
tended to  signal  flags  and  other  pennants  on  the  Gopher  marquee,  naval  and  coast 
guard  equipment  displays  in  the  lobby  and  Coast  Guard  personnel  present  on  ad- 
visory duty.  In  the  illustration  above,  the  award  is  being  made  to  Linder  and  his 
wife  Bunny  by  Gerald  Nichols,  QMC,  USCG,  of  the  Minneapolis  recruiting  station, 
and  Lyle  G.  Steach,  HMI,  USCG,  with  the  unit’s  public  information  branch. 


LD  Official  Says  Morals 
Cannot  Be  Legislated 

MILWAUKEE  — Father  Raymond  A. 
Parr,  archdiocesan  director  of  the  Legion 
of  Decency,  speaking  November  4 at  the 
fourth  annual  convention  of  the  Milwaukee 
archdiocesan  Council  of  Catholic  Men  at 
St.  Robert  Chui’ch,  said:  “A  movie  that 
violates  morality,  violates  art.”  He  at- 
tacked the  opinion  that  a motion  picture 
can  be  morally  bad  but  artistically  good. 

“If  a movie  portrays  good  as  evil,  evil 
as  good,  or  both  good  and  evil  as  indiffer- 
ent, it  cannot  be  artistic  because  it  is  un- 
reasonable,” he  said.  “It  is  the  function  of 
the  artists  to  represent  reality.  Alleged 
artistic  but  pornographic  films  from 
France  and  Italy  are  not  shown  in  those 
countries,  but  are  produced  for  the  Ameri- 
can sucker.” 

He  said  it  was  impractical  to  attempt  to 
legislate  in  the  area  of  public  morals,  be- 
cause it  involved  a frame  of  mind  or  a 
disposition,  such  as  prejudice. 

“There  has  been  an  effort  by  some  to 
legislate  against  books  and  movies,  but 
they  can’t  even  agree  on  a definition  of 
obscenity.  We  must  show  resistance  to  bad 
books  and  movies  on  the  retail  level.  If  the 
public  didn’t  make  itself  felt.  Ford  would 
still  be  producing  model  T’s,”  he  added. 

Four  NT  Managers  Get 
Showmanship  Citation 

LOS  ANGELES — Four  National  Theatres 
theatre  managers  have  been  named  Show- 
men of  the  Year — the  circuit’s  top  award — 
for  the  1960-61  fiscal  year.  The  word  came 
from  Robert  W.  Selig,  vice-president  in 
charge  of  theatre  operations,  who  said 
these  showmen  will  receive  trophies  and 
checks:  Ray  Pankow,  Fox,  San  Bernar- 
dino; Bob  Apple,  Fox,  San  Francisco;  John 
Telia,  Montana  at  Butte,  and  J.  O. 
“Speed”  Martin,  Fox,  Salina,  Kas. 


Minneapolis  Variety 
Selects  New  Crew 

MINNEAPOLIS — New  crew  members  of 
the  Variety  Club  were  chosen  by  the  mem- 
bership at  the  election  meeting  at  the  Pick- 
Nicolett  Hotel  Monday  night  (13).  They  are 
Ralph  Green,  Don  Palmquist,  Gil  Nathan- 
son,  Eddie  Schwartz,  Don  Swartz,  Martin 
Lebedoff,  Byron  Shapiro,  Irv  Braverman 
and  Bob  Karatz,  all  of  Minneapolis,  and 
Clem  Jaunich,  Delano.  Tom  Burke,  pres- 
ent chief  barker  of  the  club,  also  becomes 
a crew  member.  The  crew  will  choose  the 
new  officers  at  a meeting  Monday  noon 
(20)  in  the  Pick-Nicollet  clubrooms. 


Rock  Hudson,  Doris  Day  and  Tony  Ran- 
dall are  together  again  in  U-I’s  “Lover 
Come  Back.” 


; a screen  game, 
HOLLYWOOD  takes  top 
honors.  As  o box-office  at- 
traction, it  is  without  equal.  It  has 
been  o favorite  with  theatre  goers  for 
over  15  years.  Write  today  for  complete  de- 
tails. Be  sure  to  give  seating  or  cor  capacity. 

HOLLYWOOD  AMUSEMENT  CO.  ... 
3750  Ookton  Sf.  * Skokie,  Illinois 


BOXOFFICE  ;:  November  20,  1961 


NC-1 


OMAHA 


Q,eorge  Gaughan,  publicity  chief  for  the 
Cooper  Foundation  Theatres  with  head- 
quarters in  Lincoln,  was  in  Omaha  over 
the  weekend  to  work  with  Jack  Klingel, 
city  manager  for  Cooper,  on  the  changes 
at  the  Cooper  and  Dundee  theatres  which 
took  effect  during  the  week.  The  Cooper 
is  closing  out  “South  Seas  Adventm-es” 
after  a high-grossing  18-week  run.  Judg- 
ing by  the  success  of  “Seven  Wonders  of 
the  World”  at  the  new  Cooper  in  Denver, 
Klingel  said  the  Omaha  Cooper,  which 
will  play  the  same  picture,  should  pack 
th°m  in  here.  The  Dundee  changed  from 
“Question  7,”  which  had  done  plus  busi- 
ness for  nearly  two  months,  to  “The 
King  and  I.” 

Leo  Young,  city  manager  for  the  Center 
Drive-In  Theatres  Corp.,  sent  an  IBM 
electric  typewriter  to  Herman  Gould,  a 
partner  in  the  circuit  who  is  getting  along 
well  at  the  Will  Rogers  Memorial  Hospital 
at  Lake  Saranac,  N.  Y.  . . . Art  Johnson  of 
the  Dakota  Theatre  at  Yankton,  is  back 
from  the  Mayo  clinic  at  Rochester  where 
he  underwent  a facial  nerve  operation  . . . 
Ken  Moore,  exhibitor  at  Logan,  Dunlap  and 
Woodbine,  Iowa,  was  reported  to  be  doing 
well  after  a recent  illness. 


a hunting  trip.  Many  industry  men  have 
reported  good  success  in  the  field  as  the 
pheasant  season  gets  rolling  in  Nebraska. 
The  birds  as  usual  are  plentiful  in  South 
Dakota  . . . John  Dugan,  United  Ai-tists 
city  manager,  held  a special  showing  for 
“Pocketful  of  Miracles”  at  the  Admiral 
Theatre  . . . Bob  Hirz,  Warner  city  man- 
ager, arranged  a screening  for  “A  Majority 
of  One”  at  the  Military  Theatre. 

Dorothy  Weaver,  assistant  cashier  at 
20th-Fox  exchange,  was  presented  a merit 
award  for  her  work  in  the  United  Com- 
munity Chest  campaign  . . . Frank  Lar- 
son, 20th-Fox  branch  manager,  was  in 
Chicago  for  a regional  sales  meeting  . . . 
May  Witthauer,  Larson’s  secretary  at  20th- 
Fox,  was  taking  a vacation  . . . Glenn 
Slipper  of  the  National  Theatre  Supply 
at  Kansas  City  was  in  Omaha,  working 
with  Paul  Fine  of  the  Omaha  office. 

Richard  Max  of  the  Max  Theatre  at 
Sibley,  Iowa,  has  been  busy  with  the  corn 
harvest  on  his  two  farms.  He  put  up  two 
cribs  for  additional  storage  facilities  . . . 
Arnold  Johnson,  exhibitor  at  Onawa,  re- 
poi’ted  his  wife  was  doing  satisfactorily 
after  her  operation  but  “progress  is  slow.” 


cents  for  children  under  12  and  50c  for 
everyone  over  12. 

The  theatre  at  Newell  is  being  renovated 
by  that  community’s  Chamber  of  Com- 
merce. Seats  will  be  replaced,  the  theatre 
interior  will  be  redecorated  and  much  of 
the  equipment  will  be  repaired  or  replaced 
. . . N.  J.  Yiannias  of  the  Dubuque  As- 
sociated Theatres  attended  the  recent 
showing  in  Chicago  for  midwest  exhibitors 
of  “Flower  Drum  Song”  and  “Lover  Come 
Back.” 

The  Strand  Theatre  at  Ackley  will  close 
for  a nine-week  period  beginning  December 
3,  with  plans  to  reopen  February  4 . . . 
Thieves  broke  into  two  vending  machines 
and  stole  a third  one  at  the  Carter  Lake 
Drive-In  . . . The  Swan  Theatre  at  Medi- 
apolis  has  been  sold  and  the  new  owners 
plan  to  convert  it  into  a bowling  alley. 

“Santa  Claus,”  San  Francisco  Film  Fes- 
tival award  winner,  has  been  receiving 
good  advance  press  notices  in  Iowa  cities 
where  it  is  showing  . . . Charles  lies,  part- 
ner in  the  Iowa  Film  DeUvery,  was  elected 
to  his  third  term  on  the  Des  Moines  city 
council  in  the  November  7 elections  . . . 
The  West  Bend,  Iowa,  theatre  has  dropped 
its  Friday  and  Monday  night  shows  and  is 
operating  on  a Saturday-Sunday  night 
schedule. 


Jim  Harriman,  who  operates  the  Palace 
Theatre  at  Alton,  Iowa,  has  announced 
plans  to  get  married  January  13.  His 
father  Carl  is  a veteran  Alton  exhibitor 
. . . Carl  White  and  wife  of  Quality  Thea- 
tre Supply  returned  from  Maryland,  where 
they  attended  the  funeral  of  their  son 
John,  a doctor. 

Henry  Saggau,  longtime  exhibitor  at 
Denison,  went  to  Park  Rapids,  Minn.,  on 


Exhibitors  on  the  Row  included  Nebras- 
kans Phil,  Jack  and  George  March  of 
Wayne  and  Vermillion;  Russell  Brehm, 
Lincoln;  Sid  Metcalf,  Nebraska  City;  How- 
ard Burrus,  Crete;  Oscar  Johnson,  Falls 
City,  and  lowans  Frank  Good,  Red  Oak; 
S.  J.  Backer,  Harlan;  Byron  Hopkins, 
Glenwood  and  Villisca,  and  Don  Smith  of 
the  Pioneer  circuit  at  Minneapolis. 


DES  MOINES 

J^ick  McCauley,  manager  of  the  Carlisle 
Theatre  at  Carlisle,  has  announced  a 
new  family  plan  price  policy.  Under  this 
new  setup,  an  entire  family  will  be  ad- 
mitted for  $1.  To  qualify,  it  is  necessary 
for  at  least  one  parent  to  accompany  the 
children  of  the  immediate  family.  Regular 
admission  prices  at  the  theatre  are  25 


HOLIDAY  SALES 
MANUAL  FREE 
ON  REQUEST 


For  The  Quickest  and 
Best  Merchant  Xmas 
Greeting  Trailers  . i . 


Send  Your  Order  To 

FILMACK 


1327  S.  WABASH  CHICAGO,  ILL. 


Managers  Can  Still  Smile; 
Si  Seadler  Has  the  Proof 

FORT  MADISON,  IOWA  — Local  the- 
atremen  can  still  smile  and  Si  Seadler, 
Metro-Goldwyn-Mayer’s  eastern  advertis- 
ing manager,  has  a snapshot  to  prove  it. 
At  least  he  has  picture  proof  of  one  smiling 
theatre  manager  and  claims  he  could  have 
had  a second  had  it  not  been  too  dark  to 
take  another  snapshot. 

While  visiting  his  son,  Steve,  who  lives 
here.  Si  took  the  opportunity  to  look  in  on 
the  local  theatre  situation  and  found  it 
good.  His  snapshot  is  of  Kensil  D.  Elkins, 
who  manages  the  State  Theatre  for  Dubin- 
sky  Bros,  of  Lincoln,  Neb.  Elkins  has  been 
in  exhibition  30  years  and  is  still  smiling. 
The  snapshot  Si  made  and  prizes  proves  it. 

Down  the  block  from  the  State,  Si  visited 
with  H.  L.  Golladay,  manager  of  the  at- 
tractive Fox  Theatre,  a unit  in  the  Fox 
West  Coast  circuit.  Si  reports  he  also  was 
smiling  about  current  business. 


P/ease 

settcf  frtB 

□ 2 years  for  $5  □ 1 year  for  $3  □ 3 years  for  $7 

□ Remittance  Enclosed  □ Send  Invoice 

THEATRE 

STREET  ADDRESS 

TOWN ZONE STATE 

NAME POSITION 

THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 


Balcony  Renovation  Costs 
$5,000  at  Fulton  Theatre 

FULTON,  MO. — Approximately  $5,000 
has  been  spent  on  balcony  renovation  at 
the  Fulton  Theatre  this  fall  by  Mr.  and 
Mrs.  W.  Monroe  Glenn,  owners  and  op- 
erators of  the  situation. 

“We  have  a new  floor,  new  floor  cover- 
ing, new  seats,  new  lighting  and  fresh 
paint,”  Mrs.  Glenn  told  Boxoffice.  “We 
left  out  every  other  row  of  seats  and  our 
patrons  really  enjoy  the  comfort  and  spa- 
ciousness of  the  area.” 


Tent  16  to  Vote  on  20th 
OMAHA — Variety  Tent  16  held  a meet- 
ing at  the  Hill  Hotel  last  week  after  a 
period  of  inactivity  and  planned  to  re- 
organize and  get  rolling  again.  Another 
session  is  scheduled  at  the  Hill  Hotel 
November  20  to  elect  the  crew. 


NC-2 


BOXOFFICE  ::  November  20,  1961 


CENTURY  ALL-TRANSISTOR 
■ SOUND  SYSTEM 


.■  PENTHOUSE  REPRODUCER. 


A "miracle  of  modern  science."  A 
complete  theatre  sound  system  in 
a 17"  cabinet.  No  tubes,  trans- 
formers, relays,  complex  switches. 
All  switching  is  electronic. 


Century-Ampex  4-channel  magnetic. 
Century  reproducer  with  exclusive 
Ampex  magnetic  cluster.  (Clusters 
available  for  replacement  on  all 
reproducers.) 


3i  CENTURY  70  MM  35  PROJECTOR  (or  standard  35  mm). 


PLAN  FOR 


By  Better  Business  we  mean: 

* Better  projection  and  sound  therefore  in- 
creased patronage 

* Less  equipment  trouble  and  lower  mainte- 
nance 

It  may  be  costing  you  more  to  maintain  your 
present  equipment  than  to  own  a modern  in- 
stallation. Many  exhibitors  know  that  recent 
technologic  advances  have  been  so  great  as  to 


make  their  present  projection  and  sound 
equipment  completely  obsolete  — and  this  does 
effect  theatre  attendance. 

For  better  business  your  audience  wants  and 
deserves  the  best. 

Your  Century  theatre  supply  dealer  is  pre- 
pared to  advise  you  on  modernizing  your 
theatre  — the  latest  improvements  come  to  you 
from  Century. 


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1515  Davenport  St. 
Omaha,  Nebraska 


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Minneapolis  Theatre  Supply  Co. 


75  Glenwood  Ave. 
Minneapolis  2,  Minnesota 


BOXOFFICE  ::  November  20,  1961 


NC-3 


MINNEAPOLIS 


A good  example  of  a small-town  exhibitor 
with  abounding  faith  in  the  future  of 
the  industry  is  Claude  Porterville,  who 
icopened  the  Finley  Theatre  at  Finley, 
N.  D.,  last  month  after  giving  the  house  a 
good  cleaning.  The  first  five  days  Porter- 
ville was  open  he  did  such  good  business 
that  he  decided  to  close  the  house  and 
really  fix  it  up.  He  built  a new  floor,  re- 
painted and  redecorated  the  interior,  and 
installed  a new'  sound  system  and  new 
projection  equipment.  The  equipment  was 
obtained  from  Minneapolis  Theatre  Supply. 
Porterville  reopened  the  refurbished  thea- 
tre November  5. 

The  theatre-TV  doubleheader  heavy- 
weight boxing  program  of  December  4 will 
be  shown  at  Convention  Center  in  sub- 
ui'ban  Bloomington,  which  has  heretofore 
been  concentrating  on  National  Bowling 
League  play.  The  deal  was  arranged  by 
promoter  Tommy  Anderson.  The  twin 
match  combines  the  heavyweight  title  de- 
fense of  Floyd  Patterson  and  the  match 
between  his  No.  1 challenger.  Sonny  Lis- 
ton, and  A1  Westphal  of  Germany.  Patter- 
son meets  Tom  McNeeley  in  Toronto;  the 
Liston  fight  is  in  Philadelphia.  Conven- 
tion Center  has  about  4,000  seats  with 
tickets  to  be  priced  at  $6,  $5  and  $4. 

Outstate  exhibitors  on  the  Row  were  A1 
Smith,  Winona;  Walter  Dillard,  Maddock, 
N.  D.;  Charles  Fiala,  Paynesville,  and  Ken 
Brandhagen,  New  Rockford,  N.  D.  . . . Some 
theatres  in  the  territory  have  gone  from 
two  changes  to  one  change  a week  . . . 
Bill  Rodman  closed  his  Eagle  at  Eagle 
Bend  and  his  Rex  at  Henning  . . . H.  Pets- 
inger  reopened  the  Leeds  Theatre  at  Leeds, 
N.  D.,  November  10. 

Arno  Tremann  of  Minneapolis  sold  his 
Mabel  Theatre  at  Mabel  and  the  Gem 
at  Harmony  to  a businessman  in  Harmony, 
Robert  E.  Johnson.  Johnson  currently  is 
operating  the  Mabel  and  is  rebuilding,  re- 
decorating and  re-equipping  the  Gem.  The 
building  which  houses  the  Gem  had  been 
converted  to  a bowling  alley  and  is  now 
being  reconverted  to  a theatre  . . . Sim 
Heller,  operator  of  the  theatres  at  Grand 
Rapids  and  Milaca,  and  his  wife  attended 
a meeting  at  Kiamesha  Lake,  N.  Y.,  and 
spent  several  days  in  New  York  City  . . . 
Jack  Bradley,  operator  of  Independent 


Protect 

Tlie  Family  tircle 


j 


Film  Service,  attended  the  Minnesota- 
low’a  football  game  in  low'a  City. 

Exchanges  closed  Friday  (10)  in  ob- 
servance of  Veterans  Day,  but  most  of 
the  circuit  offices  were  open  including 
Minnesota  Amusement  Co.  . . . Ben  Katz, 
Universal  exploiteer  from  Chicago,  was  in 
town  working  on  “Flower  Drum  Song,” 
which  opens  at  the  Mann  Theatre  Decem- 
ber 22  . . . Back  from  Beverly  Hills  were 
Don  Smith,  general  manager  of  Pioneer 
Theatres,  and  his  wife  where  they  visited 
Dan  Field,  brother  of  Harold  Field,  Pioneer 
president,  and  Herman,  a cousin.  Field, 
who  formerly  lived  in  Clarinda,  Iowa,  is  a 
stockholder  in  the  circuit. 

LINCOLN 

patron  response  to  special  Saturday  and 
Sunday  matinees  at  the  Varsity  Thea- 
tre indicate  fathers,  mothers  and  kiddies 
are  already  beginning  to  think  about  Christ- 
mas. City  Manager  Walt  Jancke  said 
crowds  were  very  good  both  afternoons 
the  93-minute  special  film,  “Santa  Claus,” 
was  shown.  “Everybody  in  the  family  came 
— moms,  dads  and  the  boys  and  girls,”  he 
reported.  Shorts  lengthened  the  show  to 
an  hour  and  40  minutes.  The  price  was 
special,  too:  50  cents  a person,  for  “every 
person  is  a child  to  see  ‘Santa  Claus.’  ” The 
Varsity’s  regular  feature  that  weekend  was 
a hit,  too,  Jancke  reports.  It  was  “Splen- 
dor in  the  Grass,”  succeeded  on  the  8th 
by  “The  Devil  at  4 O’clock.” 

Ike  Hoig,  veteran  theatreman,  had  an- 
other new  experience  recently  in  his  cur- 
rent post  as  Pershing  Auditorium  manager. 
His  place  was  filled  with  animals  and  all 
the  trappings  and  people  that  make  a 
circus — Ringling  Bros.  Barnum  & Bailey. 
It  played  a three-day  indoor  stand. 

Earl  Closson,  afternoon  doorman  at  the 
Varsity  Theatre,  took  a week’s  vacation 
to  work.  He  and  Mrs.  Closson  moved  into 
a new  home  . . . Bert  Cheever,  State  Thea- 
tre manager,  has  been  elected  a member 
of  the  board  of  the  Lancaster  Ass’n  for  Re- 
tarded Children.  The  State  just  finished 
a well-received  three-week  run  of  “Grey- 
friars  Bobby.”  Crowds  were  good,  but  not 
up  to  other  Disney  offerings,  reported 
Cheever. 

Dan  Flanagan,  84th  and  Outdoor  man- 
ager, was  at  Brown’s  Hospital  in  Nebraska 
City.  Subbing  for  Dan  at  the  drive-in, 
still  operating  nightly,  was  owner  Russell 
Brehm  of  Lincoln  . . . Lincoln’s  Starview 
Drive-In  still  was  open  nightly,  with  the 
electric  car  heaters  getting  a good  workout. 
The  Dubinsky  Bros.’  other  local  drive-in, 
the  'West  O,  has  closed  for  the  winter, 
giving  Manager  Robert  Kassebaum  time 
for  a month’s  vacation.  President  Irwin 
Dubinsky  said  the  Highway  75  Drive-In  at 
Sioux  City  and  the  Riverlane  Outdoor 
Theatre  at  Rockford,  111.,  are  among  other 
Dubinsky  open  air  theatres  closed  for  the 
winter. 

Walt  Jancke,  Nebraska  Theatres’  Lin- 
coln manager,  and  wife  welcomed  home 
their  son  Ed,  who  had  been  working  out 
in  California  this  fall  after  taking  summer 


school  art  courses  in  Mexico.  Walt  has  been 
busier  than  ever  with  an  extracurricular 
activity  publicizing  Lincoln  as  a city  in 
his  post  as  publicity  chairman  for  the 
Lincoln  Chamber  of  Commerce.  In  addi- 
tion to  promoting  the  five-year  Lincoln 
promotion  plan  to  civic  groups,  Walt’s 
chamber  committee  now  is  presenting 
weekly  Thursday  orientations  on  the  city 
of  Lincoln  to  newly  arriving  Lincoln  Air 
Force  base  personnel. 

Mr.  and  Mrs.  Irwin  Dubinsky  and  their 
daughter  Bonnie  traveled  to  Chicago  for  a 
recent  weekend.  They  attended  Univer- 
sal’s screenings  of  “Flower  Drum  Song” 
and  “Lover,  Come  Back”  and  had  time  to 
visit  with  their  son  Sarge,  who  is  a physics 
major  at  the  University  of  Chicago. 


Barbette  to  Help  Stage 
'jumbo's'  Aerial  Acts 

HOLLYWOOD — Barbette,  famed  circus 
aerial  artist,  will  stage  the  aerial  acts  in 
MGM’s  musical,  “Billy  Rose’s  Jumbo.” 
Barbette,  a trapeze  artist  at  the  age  of  14, 
appeared  with  Jimmy  Durante  in  the 
original  “Jumbo”  at  Broadway’s  Hippo- 
drome in  1936,  and  in  the  upcoming 
filmization  he  will  teach  aerial  routines  to 
Durante,  Doris  Day,  Stephen  Boyd  and 
Martha  Raye.  Joe  Pasternak  produces  and 
Charles  Walters  directs  the  film. 


MILWAUKEE 

fjolly wood’s  Jim  Hutton  was  in  town  to 

help  promote  his  latest  film,  “Bachelor 
in  Paradise,”  which  opened  at  the  River- 
•side  Theatre  Thursday  (16).  He  made  the 
rounds  of  papers,  radio  and  TV  stations. 
He  says  he  seldom  gets  to  those  famous 
Hollywood  parties;  lives  on  the  beach  and 
sticks  pretty  close  to  it.  He  feels  that  play- 
ing opposite  Paula  Prentiss,  while  success- 
ful, has  practically  typed  him,  and  for  that 
reason  has  a yearning  to  do  the  villain  in  a 
forthcoming  film. 

As  all  Milwaukee  area  managers  know, 
the  Milwaukee  Journal  is  mighty  critical 
and  sort  of  strait-laced  regarding  the 
type  of  ads  an  exhibitor  can  “get  by  with.” 
A recent  point  in  question  has  to  do  with 
A1  Camillo,  Tower  manager,  who  wound 
up  being  unable  to  get  as  much  as  the 
title  of  the  picture,  “One  Plus  One”  in  the 
Journal’s  Theatre  Guide,  let  alone  his 
big  ad.  But  Arch  Oboler,  who  produced 
the  film,  sent  his  girl  Friday.  Jerry  Kay, 
to  help  drum  up  some  interest;  she  ap- 
peared on  radio  and  TV.  Camillo  followed 
through  with  a saturation  attack  on  radio 
•and  TV  and  at  going  to  press  time,  was 
packing  ’em  in!  He  commented:  “The 
Journal  is  a mighty  good  paper,  but  as 
far  as  theatre  ads  are  concerned,  they 
really  rule  with  an  iron  hand.  When  I 
couldn’t  even  get  the  title  of  the  picture 
in  the  paper’s  Theatre  Guide,  that  ex- 
plains their  policy.” 

The  facilities  of  the  Uptown  Theatre 
were  used  by  Bob  Musack  and  Roland 
Paul  November  2,  to  present  a free  “pops” 
concert  featuring  Eddie  Layton,  recording 
star  at  the  Hammond  organ,  to  celebrate 
the  grand  opening  of  the  new  Hammond 
organ  studios  across  the  street  from  the 
theatre. 


NC-4 


BOXOFFICE  ;:  November  20,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHARI 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANOISING  IDEAS 


THE  GUIDE  TO^BETTER  BOOKING  AND  B U S I N E S S - B U I L D I N G 


Wealth  of  Accessories  Support  El  Gd' 


Ladies'  Choice  Matinee 
Offered  Twice  a Month 

A twice-monthly  “Ladies’  Choice  Mati- 
nee Club”  has  been  started  at  the  Evanston 
(111.)  Theatre  by  Manager  Lester  Stepner, 
carefully  adjusted  to  patron  convenience 
and  tastes.  Women  who  receive  member- 
ship cards  are  entitled  to  a 20  per  cent  re- 
duction in  the  admission  price.  The  patrons 
are  invited  to  make  suggestions  as  to  the 
films,  U.S.  or  foreign,  they  would  like  to 
see,  or  see  again. 

Each  matinee  is  about  two  hours  long, 
starting  at  1:15  p.m.,  letting  out  in  time  for 
the  women  to  meet  their  youngsters 
coming  home  from  school,  and  giving 
ample  time  for  preparing  dinner. 


'Greyfriars'  Gets  Plug 
At  Kids  Football  Clinic 

F.  A.  “Bud”  Wiggins,  manager  of  the 
Lyric  Theatre,  Minneapolis,  and  Don  Alex- 
ander, manager  of  the  Riviera  at  St.  Paul, 
tied  in  with  Red  Owl  Stores,  Inc.,  and  its 
football  clinic  for  Twin  Cities  youngsters 
in  promoting  “Greyfriars  Bobby”  when  it 
played  the  two  houses.  Among  the  prizes 
given  to  youngsters  who  attended  the 
clinic  were  two  pedigreed  silky  terrier  pup- 
pies, the  breed  of  dog  that  is  starred  in 
the  film;  tickets  to  the  picture  and  six- 
month  and  three-month  passes. 

The  clinic,  which  was  conducted  with 
the  cooperation  of  the  Minnesota  Vikings, 
professional  football  team,  was  held  at 
Metropolitan  Stadium  in  suburban  Bloom- 
ington. 

French  Cafe  on  Street 
For  'Paris  Blues'  Debut 

For  the  Chicago  opening  of  “Paris  Blues” 
at  the  Roosevelt  Theatre,  a French  cafe 
was  set  up  in  front  of  the  theatre  on  busy 
State  street,  complete  with  checkered 
tablecloths,  candles,  coffee  and  French 
pastry  served  by  a quartet  of  models  wear- 
ing apache-type  costumes.  Music  was  sup- 
plied by  an  accordionist,  and  there  was  an 
artist  on  hand  painting  his  “masterpiece.” 
Props  such  as  miniature  Eiffel  towers, 
flags,  etc.,  were  lent  by  Air  France. 


Picks  Phone  Book  Names 

About  once  a month,  Floyd  Naylor  of  the 
Gibson  Theatre  in  Laurinburg,  N.C.,  picks 
50  names  from  the  telephone  book  and 
mails  to  the  man  of  the  house  a letter,  in- 
viting him  to  bring  his  wife  out  to  the 
movies.  A pass  is  enclosed  for  Mom.  He 
reports  he  has  a good  return  on  the 
promotion. 


Many  accessories  will  be  available  to 
theatremen  executing  campaigns  for  “El 
Cid,”  the  motion  picture  built  around  the 
great  national  hero  of  Spain,  Rodrigo  de 
Bivar,  better  known  as  El  Cid  or  El 
Campeador  as  a result  of  his  vision  and  ex- 
ploits devoted  to  creating  a nation  from 
the  warring  Moslems,  Castilians  and  other 
groups  900  years  ago.  Pictured  above  are 
some  of  the  printed  folders,  mailing  pieces, 
color  photos,  illustrative  wall  maps,  etc., 
which  have  been  prepared  by  the  Bronston 
office  to  be  distributed  through  Allied 
Artists  for  use  by  exhibitors. 

The  picture,  filmed  in  Spain  to  assure 
authenticity  of  background  for  the  story 
of  the  great  11th  century  knight,  will  have 
the  benefit  of  authenticity  in  promotional 
accessories,  such  as  pictured  in  the  bottom 


photo,  which  includes  reproductions  of  11th 
century  banners  executed  in  silk  and  em- 
broidered in  gold,  and  the  swords  of  El  Cid, 
which  are  made  in  Toledo  steel  and  chased 
brass,  copied  from  the  originals  in  famous 
Prado  museum  at  Madrid.  They  are  in  two 
sizes,  32  and  48  inches.  They  also  have 
been  made  up  as  eight-inch  letter-openers. 

The  heraldic  banners,  and  swords  may  be 
used  in  lobby  displays.  There  also  is  a 
large  set  of  stills,  custom-tailored  and 
individually  hand-printed  on  mat  finish  in 
11x14  and  8x10  sizes,  the  latter  blowups. 


Charles  Utley  of  the  Fox  Drive-In  at 
Aiken,  N.C.,  occasionally  allows  a five-cent 
discount  on  a purchase  at  the  concession 
stand  to  any  person  presenting  his  ticket 
stub. 


BOXOFFICE  Showmandiser  : : Nov.  20,  1961 


— 185  — 


1 


Ten  Steps  to  Success  in  Operation  of  Drive-In  Theatre 


Secrets  of  Economical  Promotion  InclucJed 
By  Oscar  Brotman  in  His  Operation  Guide 

By  OSCAR  BROTMAN* 

(President  of  the  Greater  Chicago  Drive-In  Theatre  Ass'n.) 


We  have  too  many  candy  sellers  and  not 
enough  theatremen;  we  have  too  many  hot 
dog  purveyors  and  not  enough  exhibitors. 
If  you  do  not  sell  that  prospective  patron  a 
ticket  at  the  boxoffice,  how  are  you  going 
to  get  him  into  the  snack  shop? 

Do  not  misunderstand  me.  We  like  the 
concession  income  and  watch  the  operation 
like  a hawk,  but  our  main  sights  . . . and 
your  main  sights,  your  heavy  concentra- 
tion, your  merchandising  efforts  should 
and  must  be  concerned  with  the  boxoffice. 
Merchandising  a theatre  does  not  consist 
of  using  a cute  or  clever  gimmick  occa- 
sionally and  boiTowing  a warmed  over  gag 
from  a press  sheet. 

Merchandising  consists  of  ten  facets, 
each  of  which  is  so  important,  that  I say 
the  elimination  or  omission  of  any  of  them 
will  endanger  or  prevent  a successful 
operation. 

1.  . . . SCREEN  PROGRAM 

First  of  all,  I will  set  the  ground  rules. 
We  never  run  a sex  show  geared  to  the 
leather-jacket  crowd.  Of  course,  we  booked 
“Butterfield  8”  and  many  other  adult 
themes.  If  we  didn’t,  we  would  have  no 
product  to  run.  But  we  never  book  a fea- 
ture with  a C-classification  or  those 
cheaply  made  exploitation  quickies,  the 
ones  which  specialize  in  sensational  titles, 
such  as  “ ‘Unwed  Mothers’  . . . See  an 
Actual  Birth,”  etc. 

Goodwill  consists  of  the  desire  or  favor- 
able attitude  of  the  public  to  return  again 
to  the  place  where  they  have  been  well 
treated  or  where  they  have  received  their 
money’s  worth.  I know  of  no  quicker  way 
of  destroying  a theatre’s  goodwill  than  by 
insulting  a customer’s  intelligence  or 
antagonizing  an  awakening  American 
parenthood  through  the  method  of  reach- 
ing for  a fast  buck  by  booking  semi- 
pornographic  programs. 

You  can’t  run  “The  Violated  Virgin”  this 
week  with  plunging  breasts  all  over  your 
newspaper  ads  and  expect  them  back  next 
week  for  “Snow  White.” 

2.  . . . LIGHT  AND  SOUND 

Good  light  and  sound  do  not  sell  one 
ticket,  but  bad  light  and  sound  will  drive 
your  customers  away.  Your  patrons  expect 
a perfect  screen  and  the  brightest  light. 
Your  public  expects  top  quality  sound.  If 
the  patrons  pay  no  attention  to  the  screen 
and  sound  then  you  know  they  are  con- 
centrating on  the  story.  A rusty  screen, 
poor  light,  or  worn-out  speakers  obviously 

'Address  delivered  October  1 2 at  the  drive-in 
forum  ot  the  14th  annual  convention  of  the  The- 
otre  Owners  of  America  in  New  Orleans. 


detract  from  the  story.  It  is  a positive 
prerequisite.  Your  equipment  must  be  in 
top  shape  every  minute  you  are  open  to 
the  public. 

3.  . . . MAINTENANCE 

The  attraction  sign  must  be  well  painted, 
clean,  bright  and  all  words  spelled  right 
and  spaced  properly.  The  boxoffices  must 
be  immaculate.  The  windows  must  sparkle 
— and  they  must  be  well  lit. 

Would  you  believe  I visited  a drive-in 
about  45  minutes  from  our  theatre.  It  was 
located  about  half  a mile  off  of  a main 
road;  I drove  up  and  down  twice  looking 
for  the  turnoff  and  finally  had  to  ask  a gas 
station  attendant  for  directions.  When  I 
got  to  the  theatre  property,  I had  to  study 
the  approaches  for  a minute  and  finally 
drove  into  the  exit  and  backed  out  before 
I spotted  the  boxoffices  to  one  side. 

In  driving  up,  I glanced  at  the  dusty, 
worn-out,  dimly  lit  attraction  sign,  and 
finally  made  the  correct  turn  toward  the 
boxoffices.  Both  of  them  were  in  need  of 
paint  and  window  washing.  And  believe  it 
or  not,  there  was  not  one  boxoffice  admis- 
sion price  sign.  When  I asked  the  car  hop, 
she  pointed  to  a little  3x4  card  near  the 
bottom  corner  of  the  window  and  told  me 
the  price. 

When  I drove  in,  I discovered  an  entire 
field  covered  with  weeds,  except  where  tire 
runs,  oil  drippings  or  foot  paths  appeared. 
The  screen  needed  a painting  and  the 
men’s  room  was  seedy. 

Ladies  and  gentlemen,  maintenance  is  as 
important  as  your  screen  program. 

4.  . . . CLEANLINESS 

We  maintain  a daily  five-page,  single- 
spaced Report  Chart.  One  man  is  assigned 
to  this  and  works  from  one  end  of  the 
theatre  to  the  other  from  opening  to 
closing,  checking  every  foot  of  the  grounds 
and  buildings  and  checking  the  restrooms 
every  hour.  He  must  sign  each  line  at  the 
time  indicated.  For  example,  if  he  signs  at 
8:30  that  the  men’s  room  has  been  checked 
and  found  okay  and  we  walk  in  at  8:40  and 
find  the  sinks  not  sparkling  clean,  or  paper 
on  the  floor,  or  a booth  out  of  tissue,  all 
hell  breaks  loose.  The  point  is,  our  Ameri- 
can people  are  thoughtless  and  we  must 
constantly  police  the  grounds  and  building. 

5.  . . . STAFF 

Friendliness  and  service  is  the  key.  In 
a hardtop  theatre,  a manager  standing  by 
the  door  may  greet  patrons  as  they  enter 
and  leave.  In  a large  drive-in  with  two  or 
more  boxoffices,  it  is  more  difficult.  We 
try  to  get  the  manager  to  visit  a few  cars 


each  night  before  the  show  starts,  but  this 
is  sometimes  not  practical. 

It  is  the  main  staffers  who  can  make  or 
break  you.  No  matter  how  good  are  the 
manager’s  interests,  the  desire  to  exude 
friendliness  and  service  can  only  be  con- 
veyed to  the  public  via  your  cashiers,  car 
hops,  ramp  men  and  snack  shop  help.  A 
saluting  car  hop  with  a cheery  “Good 
evening,”  puts  the  customer  in  a receptive 
mood  at  once.  A friendly  voice  of  the 
cashier  on  the  phone  and  prompt  service 
is  expected.  Attentive  ramp  men  eager  to 
help  are  a big  asset  to  service. 

We  conducted  a courtesy  contest  during 
August  and  gave  war  bonds  to  those  em- 
ployes who  went  out  of  their  way  to  assist 
the  public.  The  staff  was  advised  an  out- 
side service  was  used  in  arriving  at  the 
winning  names. 

6.  . . . SNACK  SHOP 

Earlier  I indicated  that  too  much  of  an 
exhibitor’s  thinking  is  centered  on  the 
snack  shop.  I did  not  mean  to  infer  that 
this  phase  of  the  business  is  unimportant. 
Often  it  can  seriously  effect  the  theatre 
boxoffice.  We  supervise  ours  with  “hos- 
pital care.”  First  of  all,  all  foods  and 
drinks  are  tested  for  taste  and  temperature 
several  times  in  a night.  If  there  is  the 
slightest  doubt  about  quality  of  any  item,  it 
is  thrown  out  immediately.  We  use  only 
the  top  quality  products  and  buy  the  most 
expensive  ingredients. 

Many  a concessionaire  or  concession- 
minded  exhibitor  thinks  as  follows:  If  I 
buy  a cheaper  grade  of  coffee,  I save  5 
cents  a pound  ...  20  pounds  a week  means 
a $1  a week  saved  . . . $52  a year.  An  ex- 
hibitor thinks  as  follows:  A five -cent 

saving  over  approximately  50  cups  is  a 
saving  of  one-tenth  of  a cent  ...  if  I lose 
just  one  or  two  families  over  a poor  cup  of 
coffee.  I’ll  lose  more  than  $52  a year  in 
admissions.  The  same  thinking  prevails  in 
our  entire  food  operation.  Every  employe 
is  told  and  must  memorize  this  rule:  “If 


Pictured  here  are  two  members  of  the  staff  of  the 
Orpheum  Theatre  in  Vancouver  all  dressed  up  for 
the  Big  Parade  of  Hits,  which  the  Orpheum  along 
with  all  Famous  Players  Canadian  theatres  in  the 
Dominion  started  promoting  on  Labor  Day.  The 
girls  reflect  the  quality  showmanship  of  Ivan  Ackery, 
Orpheum  manager  who  has  won  many  promotion 
contests,  both  circuit  and  general. 


— 18B  — 


2 


BOXOFTICE  Showmandiser  : : Nov.  20,  1961 


Four  Promotion  Tools  and  How  to  Use 
Them . . . They  Will  Cut  Down  Expenses 


you  wouldn’t  eat  or  drink  it  yourself,  do 
not  seiwe  it.” 

Again,  allow  me  to  make  a point  clear. 
If  you  have  the  wrong  program  on  the 
screen,  a delicious  hamburger  and  spark- 
ling soft  drink  will  not  bring  them  in,  BUT 
if  you  and  your  competition  are  both  run- 
ning the  same  program  and  your  snack 
shop  is  (1)  immaculate,  (2)  serviced  by 
pleasant,  clean,  uniformed  help,  and  (3)  is 
bright  and  modern  and  serving  delicious 
top  quality  food  at — and  this  is  important 
— reasonable  prices  where  is  John  Q.  Pub- 
lic going?  You  know  the  answer. 

7.  8.  9 THE  HEART  OF  IT 

And  now  we  arrive  at  the  heart  of  mer- 
chandising— (7)  Advertising;  (8)  Special 
tools;  (9)  Giveaways. 

I must  group  them  all  together  because 
they  are  inseparable.  If  you  have  been 
waiting  for  me  to  say,  “Use  your  press 
sheets,”  or  “Open  your  newspaper  purse 
strings,”  you  are  in  for  a surprise. 

Let’s  go  over  the  standard  routine — 
“Must”  Advertising.  We  operate  a drive- 
in  in  a northwest  suburb  of  Chicago  and, 
of  course,  use  the  four  metropolitan  dailies. 
With  lineage  cost  at  approximately  a dol- 
lar a line,  we  use  less  than  an  inch  daily 
or  a couple  of  inches  on  weekends,  and  it 
still  costs  us  over  $500  a week  for  news- 
papers. But  newspapers  are  a must. 

Trailers — we  use  them  and  I am  certain 
most  of  you  do  too. 

Posters — in  and  about  the  snack  shop, 
boxoffices.  I am  quite  certain  this  is  a 
prerequisite  in  your  theatre. 

Less  than  45  per  cent  of  newspaper  read- 
ers look  at  the  amusement  page.  If  they 
are  not  in  your  theatre,  they  can’t  see 
your  trailer  or  your  posters,  and  if  55  per 
cent  do  not  read  the  amusement  page,  you 
must  do  as  much  promotion  as  possible  off 
the  amusement  page  and  away  from  the 
theatre. 

In  advertising  off  the  amusement  page 
and  away  from  the  theatre,  we  intermit- 
tently use  radio,  airplane  banner  towing, 
circulars  in  shopping  centers,  window 
cards  on  poles  and  in  stores,  and  direct 
mail.  In  addition,  we  have  two  dozen 
poster  frames  spotted  in  stores  within  a 
radius  of  ten  miles  of  our  theatre.  These 
are  changed  weekly  to  feature  our  cur- 
rent attractions. 

SOME  THINGS  WE  DO  NOT  DO: 

(1)  We  do  not  cut  our  price. 

(2)  We  do  not  paper  the  house. 

(3)  We  do  not  run  triples  or  four 
features. 

BUT  WE  DO: 

(1)  Run  promotions  with  gas  stations, 
five  and  ten  miles  away  from  the 
theatre  with  “Driver  Only”  passes, 
good  midweek  only. 

(2)  Cooperate  with  local  newspapers  in 
contests. 

(3)  Encourage  patrons  to  make  sugges- 
tions. 

Now  we  come  to  my  main  point;  a suc- 
cessful theatre  operator  must  put  in  mo- 
tion a continual  series  of  impressions  to  the 
public:  he  must  expose  his  theatre,  its 
name  and  its  current  attraction  in  as  many 
ways  as  possible,  consistent  with  reasonable 
costs.  I do  not  mean  to  infer  that  we 
should  eliminate  trailers,  posters,  news- 
papers. The  trouble  is,  we  all  know  of 
situations  where  a picture  has  been  booked; 
routine  trailers,  posters  and  newspapers 
used,  and  big  business  resulted.  And  so  the 
adage,  “There’s  nothing  wrong  with  this 


business,  that  a good  picture  can’t  cure.” 
Certainly,  put  an  early  run  of  “Ben-Hur” 
in  any  old  moss-beaten,  ill-kept  theatre 
and  chances  are  it  will  break  all  records; 
but  how  often  does  a “Ben-Hur”  come 
along.  I’ve  been  working  in  theatres  since 
I was  in  grade  school  and  I am  now  a 
grandfather,  and  I can  count  only  a hand- 
ful of  “Ben-Hur’s.” 

We  must  punch  each  week.  We  must  do 
something  every  week  away  from  the  the- 
atre. Whether  it  is  via  circulars,  walking 
stunt  men,  displays  in  autos,  etc.,  you  must 
continually  put  in  motion  every  advertis- 
ing media  at  your  command  to  expose  your 
product.  To  do  this  economically,  you 
must  have  tools. 

Allow  me  to  let  you  in  on  a couple  of  my 
secrets. 

Jot  these  down:  Rex  rotary  machine, 
stereopticon  machine,  Polaroid  camera, 
tape  recorder.  These  four  tools  will  give 
you  thousands  of  dollars  worth  of  adver- 
tising annually  at  almost  an  infinitesimal 
cost.  Does  it  soimd  incredible?  Just  fol- 
low me.  I have  always  been  sold  on  her- 
alds, but  the  prices  each  year  keep  going 
up.  Now  we  make  our  own — 5,000  a week, 
which  takes  half  an  hour  at  a cost  of  $1.18 
a thousand,  about  ten  for  a penny. 

Here’s  how.  We  paste  up  a circular  by 
clipping  the  actual  photograph  or  repro- 
duction of  the  mat  from  the  presssheet. 
An  electronic  stencil  is  obtained  for  $1.50; 
it  looks  like  a mimeo  stencil.  We  put  it 
in  our  automatic  machines,  then  30  min- 
utes later  we  have  5,000  circulars  that  cost 
$1.18  a thousand.  What  do  we  do  with 
them? 

First,  do  you  use  trays  in  your  cafe- 
teria? We  do.  Starting  seven  days  in  ad- 
vance, one  circular  is  placed  in  the  bottom 
of  each  tray.  Our  cost,  one-tenth  of  a 
cent.  We’ve  created  another  impression. 
The  ones  that  are  left  over  are  sent  out  to 
mobile  home  parks,  shopping  centers, 
schools,  passing  cars. 

Did  you  run  “Facts  of  Life?”  We  made 


Now,  I will  give  you  the  most  effective 
goodwill  stunt  I have  ever  dreamed  up. 
You  put  a trailer  on  the  screen  with  the 
following  copy,  “How  would  you  like  to  be 
in  the  movies?  . . . Our  photographer  takes 
pictures  of  our  patrons  in  the  snack  shop 
during  the  evening.  Eight  of  these  are 
shown  on  the  screen  later  in  the  evening. 
If  your  portrait  appears  on  the  screen,  you 
will  be  given  an  Academy  Award  Certifi- 
cate tonight,  your  picture  and  a free  pass.” 
That’s  the  trailer  copy. 

One  of  our  .staff  takes  the  pictures  and 
obtains  the  names  and  addresses.  Inci- 
dentally, this  adds  to  our  mailing  list  and 
is  a good  indication  from  where  our 
patrons  are  coming  from. 

After  the  intermission  we  hold  our 
Academy  Award  Time.  The  whole  bit  takes 
a minute  or  so.  As  each  picture  is  flashed 
on  the  screen,  the  manager  does  the  com- 
mentary on  the  mike,  identifying  each  face 


our  own  herald,  folded.  The  first  side  read: 
“SSH  PSST!  Personal!  Do  you  want  to 
know  the  Facts  of  Life?  See  next  page.” 
Of  course,  the  next  page  had  the  pictures 
of  Paramount’s  “Facts  of  Life,”  our  theatre 
name,  credits  and  playdates. 

We  use  this  machine  for  printing  all  our 
office  forms,  theatre  reports,  cafeteria 
forms,  reports,  etc. 

We  had  an  anniversary  recently.  We 
printed  a message  four  up  on  a page  and 
cut  them  to  size.  The  message: 

Dear  Patron: 

Welcome  to  the  OASIS.  Thank  you  for  com- 
ing to  help  us  celebrate  our  anniversary. 

Present  this  coupon  at  our  snack  shop  and 
you  will  be  given  free  a delicious  slice  of  our 
anniversary  cake  and  ice  cream. 

This  Is  our  way  of  saying  "thanks  for  your 
patronage  this  past  year."  We  hope  you  enjoy 
our  program  tonight. 

OASIS  THEATRE  MANAGEMENT. 

Our  cost  of  printing  these  little  coupons 
was  40  for  a penny.  It  brings  them  in  the 
snack  shop  and  we  hope  they’ll  buy  some- 
thing else. 

Now  you  know  of  my  tools — No.  1,  the 
Rex  rotary  machine.  You  will  be  making 
thousands  of  impressions.  Incidentally,  I 
have  no  stock  in  this  company  and  there 
are  several  makes  on  the  market. 

Now  the  Polaroid  camera,  stereopticon 
machine  and  tape.  This  is  tremendous. 
Did  you  ever  find  yourself  in  a situation 
where  a trailer  did  not  come  out  on  a fea- 
ture. It  is  almost  show  time  and  too  late 
to  get  one.  I’ll  tell  you  how  to  make  your 
own.  You  buy  Polaroid  transparency  film 
— not  the  regular  kind — but  a transparency 
film — and  photograph  a 22x28,  11x14,  or 
even  a cutout  of  a press  book.  Two  min- 
utes later  you  have  a regular  slide.  You 
make  up  a one-minute  tape,  describing  the 
feature  and  their  play  dates.  The  opera- 
tor puts  the  slide  in  the  stereopticon  ma- 
chine, the  tape  recorder  is  plugged  in  to 
the  sound  system,  and  you  have  a made- 
to-order  trailer.  Your  cost,  the  tape,  which 
can  be  used  over  and  over  a thousand 
times.  An  entire  roll  of  film  contains  eight 
pictures — sells  for  about  $2.50. 


with  the  first  name  only,  making  some 
pleasant  or  humorous  remark.  Can  you 
imagine  the  thrill  a young  lady  receives 
when  she  sees  her  face  blown  up  on  the 
screen  to  where  it  is  130x80  feet?  When  she 
comes  in  to  the  office,  we  hand  her  an 
Academy  Award  Certificate,  with  her  name 
on  it  with  the  following  copy. 

ACADEMY  AWARD  CERTIFICATE 
This  will  certify  that  MARY  DOE  appeared 
on  the  screen  of  the  OASIS  DRIVE-IN  Theatre 
on  blank  date  and  has  been  awarded  this 
Academy  Award  Certificate  for  her  Acting 
obility. 

For  Proof  see  Picture  below. 

We  then  hand  her  the  certificate,  picture 
and  a free  pass.  Our  cost,  the  diplomas 
with  beautiful  scroll  type  ...  a little  over 
a penny  each — and  the  film  . . . one  roll — 
eight  pictures,  about  $2.50.  We  use  this 
promotion  every  Friday,  Saturday  and 
Sunday. 

Can  you  imagine  the  expression  on  Miss 
Continued  on  next  page 


Most  Effective  Goodwill  Stunt . . . For  the  Girls! 


BOXOFFICE  Showmondiser  : : Nov.  20,  1961 


— 187  — 


3 


Jewels^  Perfume  and  Free  Dinners  Add 
To  Aroma  of  Breakfast  at  Tiffany's' 


For  “Breakfast  at  Tiffany’s”  at  the 
Paramount  in  Buffalo,  Ed  Miller  arranged 
a contest  with  Gamler’s  jewelry  store  and 
WEBR  through  which  a diamond  ring, 
valued  at  $100,  was  awarded.  Entrants  were 
asked  to  submit  a list  of  the  names  of 
the  world’s  most  famous  diamonds,  their 
weight  and  origin.  The  radio  station  gave 
the  contest  around-the-clock  boosting  via 
its  various  personalities,  and  the  store  used 
an  attractive  window  display. 

Entry  blanks  were  distributed  by  the 
store  and  the  theatre.  In  the  lobby,  there 
was  an  eye-catching  40x60  giving  credit 
to  store  and  station  as  well  as  copy  on 
the  current  showing  of  the  picture  at  the 
Paramount. 


As  a promotion  for  “Breakfast  at  Tif- 
fany’s” at  the  Esquire  Theatre  in  Chicago, 
Givenchey  perfume  was  sprayed  in  the 
theatre  lobby  with  the  compliments  of 
Bonwit  Teller,  Marshall  Field  & Co.,  and 
Bramson’s.  At  the  opening  free  breakfasts 
were  served  to  patrons. 


For  the  opening  of  “Breakfast  at  Tif- 
fany’s” at  the  Esquire  TJdeatre,  Chicago, 
Manager  Stan  Leseritz  made  several  ef- 
fective tieups  and  got  exceptional  advance 
newspaper  coverage  with  the  arrival  of  one 
of  the  stars  in  the  film. 

Several  days  prior  to  opening  George 
Peppard,  who  stars  with  Audrey  Hepburn 
in  this  comedy-romance,  made  a personal 
appearance  in  Chicago  where  arrange- 
ments were  made  to  have  him  meet  the 
press  at  a Critics  Luncheon.  Following 
interviews  with  all  local  critics  and  movie 


This  Heup  with  the  local  B/G  restaurants  in  Chi- 
cago got  Manager  Stan  Leseritz  of  the  Esquire 
Theatre  several  effective  window  displays  and  a 
contest  for  his  opening  of  "Breakfast  at  Tiffany's." 
The  girl,  a look-alike  to  Audrey  Hepburn,  visited 
local  deejays  and  served  the  special  "Breakfast  at 
Tiffany's." 


writers,  Peppard  made  four  local  radio  ap- 
pearances, on  Jack  Eigen  (NBC),  Sig 
Sakowicz  (WTAQ) , the  Pump  Room  show 
(WCFL) , and  the  Brickhouse-Hubbard 
show  (WGN).  The  star  was  also  instm- 
mental  in  getting  the  picture  some  ex- 
ceptional column  breaks  by  Irv  Kupcinet, 
Sun-Times  and  Tom  Morrow,  Tribune. 

One  of  the  highlights  of  the  campaign 
was  a tieup  with  the  B/G  restaurant  chain, 
which  got  up  a special  “Breakfast  at 
Tiffany’s”  menu,  set  up  attractive  window 
displays,  used  table  tents  and  menu  clip- 
ons  as  well  as  standees  in  their  ten  res- 
taurants throughout  the  city.  In  addition, 
a contest  was  held  in  each  restaurant 
whereby  a lucky  person  whose  name  was 
picked  each  day  received  two  tickets  to  the 
Esquire  to  see  “Breakfast  at  Tiffany’s”  and 
a free  dinner  for  two  at  any  B/G 
restaurant. 

An  attractive  girl,  an  Audrey  Hepburn 
look-alike,  was  selected,  and  starting  at  7 
a.m.  she  visited  all  of  the  local  disc  jockeys 
to  talk  about  the  picture — she  also  pre- 
sented each  deejay  with  a special  “Break- 
fast at  Tiffany’s”  which  included  cham- 
pagne in  a personalized  cup,  a doughnut 
with  a diamond  stickpin  in  it,  a copy  of  a 
Henry  Mancini  LP,  and  a copy  of  the 
Capote  book,  all  on  a black  tray.  The  girl 
walked  in  unannounced  and  got  the  film 
considerable  free  air  time  at  each  station. 

Special  streamers,  mentioning  picture 
and  theatre,  were  used  on  all  book  delivery 
trucks  playing  up  the  paperback  edition. 
Similar  streamers  were  used  in  many  dis- 
plays arranged  with  local  bookshops. 


A seven-day  “Breakfast  at  Tiffany’s” 
contest  tieing  in  with  the  west  coast  pre- 
miere of  the  film  was  sponsored  by  Para- 
mount and  radio  station  KBIG  in  Los 
Angeles.  A write-in  contest,  winners  were 
picked  on  aptitude  and  originality  of  letters 
stating  why  they  would  like  Breakfast  at 
Tiffany’s.  First  prize  was  a weekend  for 
two  with  all  expenses  paid  at  the  Hacienda 
Hotel  in  Las  Vegas.  Second  prize  was  din- 
ner for  two  to  the  Aware  inn  in  Sherman 
Oaks. 


Carrier  Party  for  'Devil' 

A feature  of  the  Buffalo  campaign  for 
“The  Devil  at  4 O’clock,”  was  a newsboys 
party,  arranged  by  Manager  Charlie  Funk 
of  the  Century  and  Columbia  exploiteer 
Ben  Weiner,  which  brought  the  film  a lot 
of  publicity  in  the  Courier-Express.  A 
photo  showed  Weiner  greeting  some  of  the 
newsboys  in  front  of  a lobby  display  on  the 
film.  Over  2,500  newsboys  were  invited  to 
the  party. 


One-Day  Benefit 

A one-day  sponsorship  of  the  engage- 
ment of  “Madame  Butterfly”  by  a hospital 
auxiliary  worked  well  for  R.  L.  Baker  jr., 
manager  of  the  Webb  Theatre  in  Gastonia, 
N.C.  The  women  sold  tickets  in  advance, 
got  local  merchants  to  run  a full  page  color 
ad  boosting  their  benefit,  and  all  concerned 
were  very  pleased  with  the  outcome. 


Drive-In  Success  . . . 

(Continued  from  preceding  page) 
Doe’s  face  as  she  walks  out  with  her  cer- 
tificate, picture  and  pass? 

We  use  the  camera  for  making  slides  for 
coming  features.  We  use  the  tape  for  build- 
ing up  special  attractions.  I am  not  trying 
to  run  down  special  trailers.  Filmack  and 
National  make  beautiful  special  trailers; 
but  for  a change  of  pace,  and  an  effective 
one,  there  is  nothing  like  the  manager’s 
voice  giving  his  personal  touch  during  the 
intermission.  He  tapes  it  once.  The  opera- 
tors run  it  at  every  performance.  'Two 
hundred  words  are  about  a minute  or  so. 
The  trailer  cost  about  $40;  tape,  no  cost. 

Other  uses  for  slides.  We  run  song  slides 
every  so  often.  This  is  a new  generation 
which  has  never  seen  these  slides.  They 
are  very  effective.  How  do  you  do  it? 
Simple.  Either  purchase  or  type  up  copy  of 
the  old  standards — you  know — Sweet  Sue, 
Home  on  the  Range,  Let  Me  Call  You 
Sweetheart;  add  a few  of  the  current 
songs,  intermix  with  a few  corny  gag 
slides,  then  you  make  up  a tape  by  re- 
cording the  chorus  from  records.  You 
make  up  a 15  to  20-minute  tape  accom- 
panying the  song  slides  via  a cue  sheet.  The 
manager  suggests  they  open  their  windows 
and  sing  . . . loud,  but  sing.  They  love  it; 
it’s  a natural  for  Halloween  and  New 
Year’s  Eve. 

10.  . . .GIVEAWAYS 

We  believe  in  inexpensive  giveaways 
which  lend  themselves  to  building  up  cur- 
rent attractions.  For  example,  several 
months  ago  we  were  stuck  for  a feature. 
We  decided  to  capitalize  on  the  Academy 
Award  publicity  given  Burt  Lancaster.  I 
booked,  “His  Majesty  O’Keefe,”  and  bought 
6,000  tiny  colored  dolls,  renamed  them 
“voodoo  dolls”  and  advertised,  “Direct  from 
the  South  Seas  Islands,  His  Majesty 
O’Keefe  Voodoo  Dolls  to  everyone.”  It 
was  a smash  hit.  Our  cost,  a couple  of 
pennies  each. 

Some  theatres  clicked  with,  “One  Eyed 
Jacks,”  others  didn’t.  I felt  it  needed  a 
shot  in  the  arm.  I purchased  jumping 
beans  at  90  cents  a gross  and  advertised  as 
follows,  “Direct  From  Mexico  . . . ‘One-eyed 
Jack’  Jumping  Beans  to  Everyone.”  We 
had  to  turn  away  several  hundred  cars  on 
Saturday  night.  May  I remind  you  our 
cost  was  less  than  a penny  a piece. 

GUARANTEE 

My  last  point.  Guarantee,  can  be  brought 
out  by  my  telling  you  of  the  copy  we  used 
recently  on  a tape.  It  ran: 

Good  Evening  Ladies  and  Gentlemen.  This  Is  Your 
Manager  Speaking.  Again  Welcome  to  the  Oasis 
Theatre. 

Every  once  in  a while  we  see  some  new  faces  and 
feel  its  time  once  again  to  talk  about  our  policy  for 
one  minute: 

This  is  your  theatre.  We  try  to  book  only  the  top 
quality  attractiorvs  for  you  and  your  family.  We 
avoid  controversial  or  pictures  in  bad  taste.  We  feel 
it  is  our  job  to  help  you  try  to  relax,  hove  fun  and 
forget  your  cares  for  the  evening  in  pleosant 
immaculate  surroundings.  If,  however,  you  ever  at- 
tend the  Oasis  and  find  the  picture  is  not  one  to 
your  liking,  or  have  been  disappointed,  or  have  not 
received  your  money's  worth,  please  go  to  the  man- 
ager's office  for  a refund.  We  mean  that.  We  try 
to  book  the  best  film  available,  but  if  we  do  not 
always  succeed,  you  are  entitled  to  a refund. 

And  now  a word  about  our  snack  shop.  We  op- 
erate our  own  food  department.  That  means  if  the 
food  is  bad,  we  are  responsible.  We  buy  the  best 
of  ingredients,  but  if  occasionally  an  error  is  made 
in  preparation  and  your  sandwich  or  drink  is  not 
tosty  and  delicious,  please  return  it  for  a reploce- 
ment  or  a refund.  You  are  entitled  to  the  best 
at  moderate  prices. 

Thank  you  for  your  attention,  we  hope  you  ore 
enjoying  our  program  tonight — and  now  on  witfi 
the  show. 


4 


— 188  — 


BOXOFFICE  Showmandiser  : : Nov.  20,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
Cinemascope;  ® VistoVision;  ® Superscope;  (g)  Noturamo;  ® Regalscope;  ® Techniromo. 
Symbol  tj)  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


-H-  Very  Good;  ~ Good;  — Fair;  — Poor;  — Very  Poor 


8-  7-61  + 


2550  ©Ada  (108)  © Drama  MGM 

2552  .''fter  Mein  Kampf 

(74)  Semidoc’y  Brenner 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  AlP 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  20th-Fox 

2514  ©All  in  a Nioht's  Work 

(94)  Comedy  Para 

2509  Amazing  Mr.  Callaghan,  The  (82) 

Adventure  Melodrama Atlantis 

2574  Anatomist,  The  (73)  Dr Gordon-SR  10-30-61  ± 

2562  Anatomy  of  a Psycho  (75)  Dr SR  9-18-61  — 

2524  Angel  Baby  (97)  Drama  AA 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed  Atlantis 

2549  Armored  Command  (99)  War  Dr AA 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  MGM 

2541  ©Atlas  (84)  Spec.  VitaScope.  .Filmgroup 
— B — 

2576  ©Bachelor  in  Paradise 

(109)  © Com MGM 

2570  ©Back  Street  (107)  Drama U-l 

2569  Bad jao  (100)  Action  Dr Parallel  10-16-61  ± 

2545  Battle  at  Bloody  Beach,  The 

(SO)  © War  Drama 20th-Fox 

2517  Behind  the  Mask  (85)  Dr Showcorp 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus 

2531  Beware  of  Children  (80)  Com AlP 

2526  ©Beyond  All  Limits  (100)  Dr Omat 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 
2528  ©Big  Show,  The  (113)  © Dr.  20th-Fox 

2520  ©Bimbo  the  Great  (87)  Circus  Dr...WB 

2566  Black  Pit  of  Dr.  M (71)  Ho UPRO 

2504  Black  Sunday  (84)  Horror  Dr AlP 

2516  Blast  of  Silence  (77)  Drama  U-l 

2560©Blood  and  Roses  (74)  ® Dr... Para 
2566  Boy  Who  Caught  a Crook  (72)  Ac. . . UA  10-  2-61  -f 

2543  Brainwashed  (78)  Dr AA  7-10-61  ± 

2568  ©Breakfast  at  Tiffany’s  (115)  C’y  Para  10-  9-61  ++ 
2554  Bridge  to  the  Sun  (112)  Drama  . MGM  8-21-61  +(■ 
2534  ©By  Love  Possessed  (116)  Drama....  U A 

— C— 

2512  ©Canadians,  The  (85)  © Dr..  .20th-Fox 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA 

2558  Claudclle  Inglish  (99)  Dr WB 

2550  Cold  Wind  In  August  (SO)  Dr...Aidart 

2544  ©Come  September  (112)  © Com.  ..U-l 

2575  ©Comancheros,  The  (107)  © 

Outdoor  Drama  20th-Fox  11-  6-61  -H- 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  U-l 


8-14-61 


7-17-61  + 


4-17-61  ± 


3-27-61  -H- 


3-13-61  ± 


5-15-61  f) 

7- 24-61  ± 

8-  7-61  + 

4-24-61  -H- 
7-  3-61  + 


11-  6-61  -H 
10-16-61  fl- 


7- 17-61  -f 
4-24-61  + 

4- 24-61  ± 
6-  5-61  -f 

5- 15-61  -H 

8- 28-61  + 
5-22-61  -H- 
5-  1-61  -f 
8-  2-61  ± 
2-20-61  + 
4-17-61  -t- 
9-11-61  ± 


6- 12-61  -f 

3-20-61  ± 

8- 14-61  ± 

9-  4-61  ± 
8-  7-61  + 

7- 10-61 


7- 61  -f 

8- 61  ± 


5-  8-61  ++ 


2528  ©David  and  Goliath  (93) 

© Biblical  Spectacle  AA  5-22-61  -f  ± 

2559  Day  the  Sky  Exploded,  The 

(80)  Science-Fiction  Excelsior  9-11-61  -f 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation 20th-Fox  3-20-61  ++  + 

2515  ©Dead  One,  The  (70)  Horror  SR  4-  3-61  ± 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western  Pathe-America  6-12-61  -H- 

2547  Dentist  in  the  Chair  (84)  Com Ajay  7-24-61  ++ 

2564  ©Devil  at  4 O’Clock,  The 

(127)  Adv.  Dr Col  9-25.61  ■[+  + 

2573  Devil’s  Hand,  The  (71) 

Horror-Terror  Crown-SR  10-30-61  ± 

2508  ©Don  Quixote  (110)  Classic  Dr...  MGM  3-  6-61  ++  ff 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA  5-22-61—  ± 

— E— 

2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60  (4  f) 

2562  Explosive  Generation,  The 

(90)  Or UA  9-18-61  -f  -f 

— F— 

2520  Fabulous  World  of  Jules  Verne,  The 

(81)  Novelty  Adv WB  5-  1-61  4+  + + + + 


Keports 

Variety 

Film  Daily 

Hollywood 

Reporter 

Parents’ 

Magazine 

New  York 
Daily  News 

Summary 

-f 

-f 

4- 

4- 

4-  7-f 

- 

-f 

34-3- 

4- 

4- 

44 

94- 

-f 

4- 

64-4- 

+ 

-f 

4- 

4- 

-4  84- 

14-1- 

±: 

24-3- 

1- 

+4 

4- 

4-  84-2- 

2-1-2- 

+ 

4- 

± 4-t-l- 

+ 

44 

4- 

-4  9-fl- 

1-4 

+ 

44 

44 

4 

9-4 

44 

4- 

4- 

± 104-1- 

-f 

-4 

4- 

4-Fl- 

+ 

4- 

± 74-4- 

1-4 

-4 

24-1- 

-4 

4-41- 

2-4 

+ 

+ 

4- 

4- 

-4  7-41- 

+ 

44 

4- 

44  10-41- 

-4 

— 

- 5+5- 

1+1- 

-f 

44 

44 

4- 

4-  9+ 

44 

4- 

7+3- 

it 

-4 

± 7+6- 

— 

3+4- 

■H- 

44 

4- 

4- 

7+1- 

■H- 

44 

44 

4- 

4-  11+ 

+ 

44 

4- 

44 

44  11+ 

it 

44 

4- 

4- 

+ 8+2- 



4- 

4- 

4- 

± 6+4- 

4- 

2+1- 

4- 

4- 

4- 

±.  7+4- 

+ 

4- 

±. 

d: 

+ 7+3- 

-H- 

44 

44 

44 

44  13+ 

+ 

44 

4- 

44 

+ 9+ 

1+ 

-f 

4- 

4+1- 

-H- 

44 

4- 

4 8+ 

+ 

44 

4- 

it 

± 8+3- 

1+ 

-f 

44 

tl 

44 

+ 10+1- 

1+1- 

+ 

44 

4- 

4- 

7+ 

-f 

44 

it 

6+1- 

■H- 

44 

44 

4- 

44  12+ 

1+1- 

44 

— 

44 

44  10+1- 

4- 

it 

± 4+5- 

++ 

44 

44 

44 

44  14+ 

+ 

44 

6+1- 

+ 

4- 

4- 

44 

44  10+ 

In  the  summary  H is  rated  2 pluses,  — as  2 minuses. 


2542  ©Fanny  (133)  Com.  Dr 20th-Fox 

2557  Fast  Set,  The  (84)  Comedy  Audubon-SR 
2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  20th-Fox 

2531  Five  Golden  Hours  (90)  Comedy  ...  Col 
2507  Five  Guns  to  Tombstone  (71)  W’n  . . UA 
2575  ©Flight  of  the  Lost  Balloon 

(91)  © Adventure  Woolner 

2563  Flight  That  Disappeared,  The 

(72)  Science-F’n  UA 

2538  Follow  a Star  (102)  Comedy  ....Zenith 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  20th-Fox 

2507  Frontier  Uprising  (68)  W'n  UA 


2523  Gambler  Wore  a Gun,  The  (67)  W’n..UA 
2531  Get  Outta  Town  (65)  My. ..  Sterling  Wld 
2533  ©Gidget  Goes  Hawaiian  (102)  C/M.. Col 


2542  ©Girl  in  Room  13,  The  (79)  ....Astor 

2563  Girls  on  the  Run  (64)  Mys Astor 

2544  Goodbye  Again  (120)  Dr UA 

2481  Great  Impostor,  The  (112)  Dr U-l 

2560  Great  War,  The  (118)  Drama  ....  Lopert 

2540  Green  Helmet,  The  (88)  Ac MGM 

2556  ^©Greyfriars  Bobby  (91)  Drama  . . . . BV 

2529  Gun  Fight  (62)  Western  UA 

2533  ©Guns  of  Navarone,  The  (155) 

© War  Adventure  Col 

— H — 

2488  Hand  in  Hand  (75)  Dr Col 

2572  Head,  The  (95)  Horror Trans-Lux 

2513  ©Hippodrome  (96)  Action, 

(English-dubbed)  Cont’l 

2535  Hitler’s  Executioners  (78) 

Documentary  Vitalite 

2539  Homicidal  (87)  Mys Col 

2546  ©Honeymoon  Machine  (87) 

© Comedy  MGM 

2506  Hoodlum  Priest,  The  (101)  Dr UA 

2530  ©House  of  Fright  (SO)  C Ho AlP 


2565  Hustler,  The  (134)  © Drama.  .20th-Fox 

2556  Invasion  Quartet  (87)  Com-Dr.  ..MGM 

J 

2574  Judgment  at  Nuremberg  (189)  Dr....UA 


— K— 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exclusive 

2571  ©King  of  Kings  (161)  ® 

Religious  Drama  MGM 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama  AA 

2533  ©Ladies  Man,  The  (106)  Com Para 

2561  ©Last  Rebel,  The  (83) 

Adv.  Dr Sterling  World 

2532  ©Last  Sunset,  The  (112)  W’n U-l 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA 

2563  Lisette  (S3)  Action Medallion 

2513  Look  in  Any  Window  (87)  Dr AA 

2549  ©Loss  of  Innocence  (99)  Dr Col 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM 

2524  Mad  Dog  Coll  (88)  Ac  Dr Col 

2552  ©Magic  Boy  (75)  Cartoon  Feature.  . MGM 
2512  Mailbag  Robbery  (70)  Ac Tudor 

2541  Man  in  the  Moon  (98)  Com. . .Trans- Lux 

2562  Man-Trap  (93)  Ac  Dr Para 

2554  ©Marines,  Let’s  Go  (104)  © 

Service  comedy  20th-Fox 

2573  Mark,  The  (127)  © Drama  Cont’l 

2546  Mary  Had  a Little  (83)  Comedy UA 

2576  Mask,  The  (83)  Depth-dimension 

Horror  Drama  WB 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  AlP 

2532  Matter  of  Morals,  A (90) 

Drama  UA 


7-  3-61 

44 

44 

44 

44 

44 

44 

44 

14+ 

9-  4-61 

1+1- 

5-15-61 

+ 

- 

+ 

- 

+ 

3+2- 

4-  3-61 

+ 

4 

4- 

+ 

7+3- 

6-  5-61 

+ 

— 

+ 

6+5- 

3-  6-61 

+ 

6+5- 

11-  6-61 

+ 

- 

2+2— 

9-25-61 

+ 

44 

7+4- 

6-19-61 

— 

+ 

3+3- 

7-24-61 

44 

+ 

44 

+ 

+ 

44 

10+1- 

3-  6-61 

+ 

+ 

+ 

t: 

6+3- 

5-15-61 

4+4- 

6-  5-61 

1+1- 

6-12-61 

+ 

— 

+ 

4- 

44 

44 

+ 

8+1- 

7-  3-61 

+ 

14- 

9-25-61 

1+1- 

7-10-61 

+ 

+ 

44 

44 

+ 

44 

10+1- 

11-28-60 

44 

44 

+ 

44 

44 

44 

4- 

12+ 

9-U-61 

+ 

44 

4- 

44 

7+1- 

6-26-61 

+ 

— 

4- 

4- 

tl 

6+4- 

8-28-61 

+ 

+ 

44 

4- 

44 

44 

+ 

12+ 

5-29-61 

+ 

4- 

— 

4+3- 

6-12-61 

44 

44 

44 

44 

44 

44 

44 

14+ 

12-19-60 

+ 

H 

44 

44 

44 

44 

44 

13+ 

10-23-61 

+ 

— 

— 

+ 

— 

3+4- 

3-27-61 

4 

+ 

4- 

+ 

4+ 

6-12-61 

-4- 

44 

3+1- 

6-26-61 

+ 

44 

+ 

4- 

44 

+ 

+ 

9+ 

7-17-61 

44 

+ 

4- 

44 

44 

44 

+ 

11+ 

2-27-61 

44 

44 

4- 

44 

44 

+ 

10+ 

5-29-61 

+ 

+ 

5+3- 

10-  2-6L 

+ 

+ 

+ 

44 

44 

44 

44 

11-4 

8-28-61 

± 

+ 

4- 

4- 

4- 

6+2- 

10-30-61 

44 

44 

44 

44 

44 

44 

12+ 

6-12-61 

+ 

1+ 

10-23-61 

44 

44 

44 

44 

44 

+ 

44 

13+ 

6-26-61 

+ 

+ 

44 

+ 

4- 

+ 

8+1- 

6-12-61 

44 

+ 

+ 

44 

+ 

H- 

9+2- 

9-18-61 

+ 

14- 

6-  5-61 

44 

44 

+ 

+ 

+ 

9+2- 

5-29-61 

+ 

+ 

44 

+ 

+ 

7+1- 

9-25-61 

— 

1- 

3-27-61 

+ 

— 

— 

tl 

± 

— 

4+6- 

8-  7-61 

44 

4- 

+ 

44 

+ 

44 

9+ 

6-12-61 

+ 

+ 

- 

+ 

6+4- 

5-15-61 

+ 

+ 

-V- 

+ 

+ 

it 

7+3- 

8-14-61 

44 

4- 

4- 

4- 

44 

44 

9+ 

3-20-61 

+ 

1-4 

7-  3-61 

+ 

+ 

4- 

+ 

4- 

44 

7+ 

9-18-61 

+ 

— 

+ 

5+4- 

8-21-61 

4- 

it 

6+5- 

10-30-61 

44 

4- 

+ 

44 

44 

44 

44 

12+ 

7-17-61 

— 

+ 

— 

3+4- 

11-  6-61 

+ 

- 

- 

+ 

44 

6+4- 

5-15-61 

44 

44 

HK 

44 

44 

44 

H" 

12+1- 

6-  5-61 

4- 

+ 

+ 

4- 

4- 

+ 

7+1- 

BOXOFFICE  BookinGuide  ;;  Nov.  20,  1961 


5 


REVIEW  DIGEST 


AND  ALPHABETICAL  INDEX  In  the  summary  ++  is  rated  2 pluses,  — as  2 minuses.  H Very  Good;  Good;  — Fair;  — Poor;  = Very  Poor. 


S 


cc 


1 ^ 
i 'o  1 

' X 1 

*c 

® JO  ■ 

o 

ra  &l 

1 1 

"o  »-  1 

O 1 

li: 

'S  S 

c ! 

OZ  1 

A 

X flC  , 

> 1 il 

xoc 

S Ol  I 

z a 1 

E 

E 

3 

c/) 


ol 


2518  Mein  Kampt  (117)  Documentary  ...Col  4-24-61  -f 

2523  ©Minotaur.  The  (92)  @ Adv UA  5-15-61  + 

2537 ©Misty  (92)  © Youth  Classic  20th-Fox  6-19-61  ++ 

2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM  6-12-61  -f- 

2538  Most  Dangerous  Man  Alive  (82)  SF  Col  6-19-61  -f- 

2569  Mr.  Sardonicus  (90)  Ho Col  10-16-61  -f 

— N— 

2543  Naked  Edge,  The  (102)  Susp.  Dr.  UA  7-10-61 

2545  Naked  Road,  The  (74)  Melo.,.Zison  Ent  7-17-61  - 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO  5-  1-61  ± 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat  8-21-61  + 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV  6-12-61  -f 

2574  Ninth  Bullet,  The  (90) 

Adventure  Dr Audubon-SR  10-30-61  -H 


2527  ©On  the  Double  (92) 

Panavision  Comedy  Para  5-22-61  -l-f 

2514  ©One-Eyed  Jacks  (141)  ® Dr. . . Para  3-27-61  H- 

2555  One  Plus  One  (U4)  Dr SR  8-28-61  ± 

2510  Operation  Bottleneck  (78)  Ac UA  3-13-61  -f 


2554  Operation  Camel  (74)  Serv.  Comedy..  AlP  8-21-61  iz 

2509  Operation  Eichmann  (92)  Drama....  A A 3-13-61  H- 

— P— 

2523  ^©Parent  Trap,  The  (124)  Comedy  BV  5-15-61  f) 

2566  Paris  Blues  (98)  Drama/Jazz UA  10-  2-61  -H- 

2510  ©Parrish  (137)  Drama  WB  3-13-61  ++ 

2509  Passport  to  China  (75)  Ac Col  3-13-61  + 

2520  ©Pharaoh's  Woman,  The  (88) 

(g)  Costume  Drama  U-l  5-  1-61  ± 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv Crest-SR  9-11-61 

2567  ©Pirates  of  Tortuga  (97)  © Adv  20-Fox  10-  9-61  -f 
2552  ©Pit  and  the  Pendulum,  The  (85) 

(g)  Horror  Drama  AlP  8-14-61  -f 

2519  ^©Pleasure  of  His  Company,  The 

(114)  Comedy  Para  5-  1-61  {+ 

2501  Police  Dog  Story  (61)  UA  2-13-61  + 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB  4-  3-61  ■)+ 

2522  Portrait  of  a Sinner  (96)  Dr AlP  5-  8-61  ++ 

2511  ©Posse  From  Hell  (89)  Wn  U-l  3-20-61  ± 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior  5-29-61  ++ 

2570  Pure  Hell  of  St.  Trinian's, 

The  (94)  Farce  Cont'l  10-16-61  ± 

2573  ©Purple  Hills,  The  (60) 

© Western  20th-Fox  10-30-61  + 


2561  Queen  of  the  Pirates  (SO) 

© Sea  Adv.  (Eng-dubbed) Col 

2516  Question  7 (110)  Dr DeRochemont 


9-18-61  -t- 
4-  3-61  H- 


—tb— 


2516  Raisin  iji  the  Sun,  A (128)  Or 
2551  Rebellion  in  Cuba  (SO)  Doc  Dr. 
2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  . . . 
2522  ©Return  to  Peyton  Place 

(122)  © Drama  

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  

2526  Right  Approach,  The  (92) 

© Drama/Music  

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  

2568  Risk,  The  (81)  Drama  

2511  Rocket  Attack,  U.S.A.  (66) 


Col 

4-  3-61 

++ 

IFD 

8-14-61 

. . .Times 

9-25-61 

20th-Fox 

5-  8-61 

UA 

5-29-61 

+ 

20th-Fox 

5-15-61 

+ 

...MGM 

5-  1-61 

+ 

. Kingsley 

10-  9-61 

4 

Melodrama  Exploit- Brenner  3-20-61  ± 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l  5-15-61  -H 

2557  Rommel’s  Treasure  (85)  Ac. ..  Medallion  9-  4-61  + 
2564  Ruffians,  The  (86) 

Susp.  Dr.  (Eng-dubbed)  Ellis  9-25-61  -f 


2506  Sanctuary  (90)  © Drama 20th-Fox  2-27-61  -f 

2558  Sand  Castle,  The  (70) 

True-Lfe  Fantasy  ...  DeRochemont  9-  4-61  ff 
2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont'l  4-17-61  -f- 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para  9-26-60  f) 

2551  Scream  of  Fear  (81)  Susp.  Dr Col  8-14-61  -f 

2569  Season  of  Passion  (92)  Dr UA  10-16-61  -f 

2567  Secret  nf  Deep  Harbor  (70)  Dr.  ..UA  10-  9-61  ± 

2575  ©Second  Time  Around,  The  (99) 

© Farce-Comedy  20th-Fox  11-  6-61  -f 


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2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM 

2511  Secret  Partner,  The  (91)  My MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  AA 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  U-l 

2570  Seven  Women  From  Hell  (88) 

© Action  Dr 20th-Fox 

2516  Shadows  (87)  Drama  Lion  Int’l 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2539  Silent  Call,  The  (63)  C Dr..20th-Fox 
2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2505  ©Sins  of  Rachel  Cade,  The 

(123)  Drama  WB 

2504  Sins  of  Youth  (82)  Dr Janus 

2528  Snake  Woman,  The  (68)  Horror  . . . . UA 

2502  Sniper's  Ridge  (61)  © Dr 20th-Fox 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y  . . . .20th-Fox 
2560  ©Splendor  in  the  Grass  (124)  Dr...WB 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor 

2568  ©Susan  Slade  (116)  Drama WB 

— T — 

2539  5,^©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ....  President 
2555  Teenage  Millionaire  (84) 


Musical  (some  color  is  used)....UA 
2514  Terror  of  the  Tongs,  The  (SO)  Ac Col 


2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  Comedy  ....UA 
2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama MGM 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2572  Town  Without  Pity  (105)  Dr UA 

2510  f,^©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76)  Action-Dr. ..  U-l 
2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525©Two  Loves  (100)  © Drama  ....MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2565  Two  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  Embassy 

— U— 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  Sutton 

— V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Adventure  Col 

2515  Watch  Your  Stern  (88)  Com Magna 

2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr UA 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2565  Wild  Youth  (73)  Dr Cinema  Assoc 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2576  ©Wonders  of  Aladdin,  The  (93) 

© Comedy-Fantasy  MGM 

2553  ©World  by  Night  (103) 

A survey  of  world  night  spots.... WB 

— XYZ— 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  UA 

2555  y Young  Doctors,  The  (102)  Dr UA 

2518  Young  Love  (80)  Drama Exclusive 

2517  Young  Savages,  The  (103)  Dr UA 


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6 


BOXOFFICE  BookinGuide 


::  Nov.  20,  1961 


^oture  productions  by  compony  in  order  of  release.  Running  time  is  in  parentheses.  © is  for  CinemoScope; 
® Vistovision;  © Superscope;  ® Noturama;  © Regolscope;  ® Technirama.  Symbol  H denotes  BOXOFFICE 
Blue  Ribbon  Award;  Q color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
hey  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  | ti 

AMERICAN  INTI  | ti 

COLUMBIA  1 ti 

M-G-M  1 U 

Doadi  (SO)  C.  .6102 

David  Janssen,  Patti  Page, 
David  Korcy 

Oreration  Eichmann  (92)  D.  .6103 
Werner  Klemperer,  liiita  Lee. 
Donald  Buka.  John  Bonner 

The  Hand  (61)  Ho.. 601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90)  © Ho. 603 

Michael  Gough,  Je.ss  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford.  Miiko  Taka.  I).  O’Connor 

Underworld.  U.S.A.  (99)  Cr..525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M..  520 

Cantinflas,  D.  Dailey.  Shirley  Jones 

©Cimarron  (147)  © ...D..108 

(ilenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  ..D..115 
Stewart  Granger,  Haya  Hararect 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (SO)  . C . 606 
Leslie  Phillips,  Geraldine  McBwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . . D . . 533 
Sidney  Poiticr,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac.  530 

Geoffrey  Toone,  Christoper  Lee 

Angel  Baby  (97)  D..6105 

Joan  Bionde'l,  George  Hamilton. 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D.  .6106 

Orson  Welles.  Ivo  Payer. 

Pierre  Cressoy 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B,  Hayward 
Five  Golden  Hours  (90) . . . . D . .539 
Ernie  Kovacs,  Cyd  Charisse 
Stop  Me  Before  1 Kill 

(93)  © D.  .535 

Claude  Daupiiiiie,  Diane  Cllento 

Mein  Kampf  (117)  Doc.  .538 

©Warr  or  Empress  (87) 

© Ad . . 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad  . 113 

Joyce  Taylor,  Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20's 

(106)  Cr..6107 

David  Janssen.  Diane  Foster, 

Jack  Carson.  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bron.son, 
Henry  Hull,  Mary  Webster 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  Ma,ssie,  Dawn  Iddams 

Operation  Camel  (70)  ....C..605 

Nora  Hayden,  Louise  Renard 

Homicidal  (87)  Ho.  .540 

Glenn  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randell,  Debra  Paget, 

Elaine  Stewart 

©Ring  of  Fire  (91)  © Ac.  .119 
David  Janssen,  Joyce  Taylor. 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
Bill  Travers,  Ed  Begley. 

Nancy  Walters 

Armored  Command  (99)  . .Ac.  .6109 
Howard  Keel.  Tina  Louise 

©Alakazan  the  Great  (84)  An  . 608 
Cairtoon  feature,  with  voices  of 
Frankie  .Avalon  ar>d  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren,  Deborah  Walley, 
Michael  Callan,  Vicki  Tiickett 
©The  Guns  of  Navarone 

(155)  © 0 .603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  00..  602 

James  Stewart,  Richard  Widmark, 
Shirley  Jones.  Linda  Crlstal 

©Morgan  the  Pirate 

(93)  © Ad..  120 

Steve  Reeves,  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlen,  Jim  ihitton 

©Magic  Boy  (75)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.. 609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © 0..124 

Susan  Hayward,  Dean  Martin, 
Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad  . .123 
Steve  Reeves,  Georgia  Moll 

Scream  of  Fear  (81)  0..6O5 

Busan  Strasberg,  Ronald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  Amall 

©A  Thunder  of  Drums 

(97)  © 00..  201 

Rlchazd  Boone,  George  Hamilton, 
Lnana  Patten 

Twenty  Plus  Two  (102)  . . My.  .6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  .Lgnes  Moorehead 

©The  Devil  at  4 O’clock 

(127)  D.  .607 

Spencer  lYacy,  Frank  Sinatra 

©Loss  of  Innocence  (99)  . D.. 608 
K.  More,  D.  Darrieux,  S.  York 

A Weekend  With  Lulu  (91).. C.. 609 
Leslie  Pliillips.  Rob't  MonktKiuse 

Bridge  to  the  Sun  (112)  ..D..202 
Carroll  Baker.  James  Shigeta 

Invasion  Quartet  (87) . . . . CD  . . 203 
Bill  Travers.  Spike  Milligan 

Too  Hot  to  Handle  ( . . ) D . . 
Jayne  Mansfield,  Lm  Genn 

©Guns  of  the  Black  Witch 

(81)  © Ad..  610 

Don  Megowan,  Silvana  Pampanini 

Mr.  Sardonicus  (90)  ...  Ho.. 611 

Oscar  Homolka,  Guy  Rolfe 

Valley  of  the  Dragons  (79)  Ad.. 612 
Sean  McClory 

Everything’s  Ducky  (81)  ..C..610 
Mickey  Rooney,  Buddy  Haekett 

Queen  of  the  Pirates 

(80)  ® Ad . . 604 

Gianna  Maria  Canale.  M.  Scrato 

©Colossus  of  Rhodes 

(.  .)  ® Ad,  .204 

Rory  CaJhoun,  Lea  Massari 

©Bachelor  in  Paradise 

(109)  © C..205 

Bob  Hope,  Lana  ’i'umer,  Janis  Paige, 
Jim  Hutton,  Paula  Prentiss 

The  George  Raft  Story  ( . . ) . D 
Ray  Danton,  Jayne  Mansfield, 
Julie  London,  Barrie  Chase 

©Journey  to  the  Seventh 

Planet  (SO)  SF..613 

John  Agar,  Greta  Itiyssen 

Cash  on  Demand  (..)...  .Ac . .615 
Peter  Cushing,  .Andre  Morell 

©Mysterious  Island  (101)  Ad.. 613 
( Super-Dymamatlon) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

Sail  a Crooked  Ship  (88)  . C . 614 
Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 
(pre-release) 

©The  Wonders  of 

Aladdin  (93)  © Ad.. 206 

Donald  O’Connor,  Vittorio  de  Sica, 
Noelle  .Adam 

PARAMOUNT 


> 

ZC. 


©All  ill  a Night's  Work 

(94)  C..6010 

Shirley  MacLainc,  Dean  Martin, 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  00  . 6014 
Marlon  Brando,  Karl  Malden, 
Katy  .Inrado,  Pina  Pelliccr 


©Loi/e  in  a Goldfish  Bowl 

(8S)  © C/M..  6018 

OnnAc-  17nKion  Ian  Stprlinff 


JUNE-JULY-AUGUST 
<s@The  Pleasure  of  His 

Company  (115)  CD.. 6017 

Fred  .\staire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . C.  .6015 
Jerry  Lewis.  Helen  Traubel 

©On  the  Double  (92)  ® C.  .6016 
Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Ferrer,  Annette  Vadim, 

Elsa  MartlnelU 

Man-Trap  (93)  ^D..6102 

Jeffrey  Hunter,  Stella  Stevens, 
David  Janssen 


©Breakfast  at  Tiffany’s 

(115)  

.\iidrey  Hepburn,  George 


CD. .6103 
Peppard 


©Blue  Hawaii  (101)  ® C/M.. 6105 
BUis  Presley  Joan  Blackman, 

Angela  Lansbnry 


©The  Errand  Boy  ( . . ) C 

Jerry  Lewis,  Brian  Donlev)' 


TO 


BOXOFFICE  BookinGuide  Nov.  20,  1961 


7 


JUNE  JULY  1 AUGUST  1 SEPTEMBER  1 OCTOBER  1 NOVEMBER  I DECEMBEI 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  indicating  story  type:  (Ad)  Adventure  Drama;  (Ac)  Action 
Droma;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doc)  Documentory;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-hetion;  (W)  Western. 


20TH-FOX  1 U 

UNITED  ARTISTS  I ti 

UNIVERSAL-INT'L  | U 

WARNER  BROS.  | U 

COMING 

MARCH  1 

Sanctuary  (90)  © D..115 

L.  Kem.ck.  Y.  Montand,  B.  Dillnian 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

0©The  Trapp  Family  (106)  D..117 
Ruth  Leuwerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac..  116 

Jack  Ging.  Stanley  Clements 

©The  Alamo  (162) 

Todd-AO  Hi..  6028 

Jolui  Wasme,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D.  .6107 
Don  Murray,  Cindi  Wood. 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis.  Nancy  Hadley 

©Wings  of  Chance  (76)  . . OD  . .6111 
James  Brown,  Frances  Itafferty 

©The  White  Warrior  (86)  Ad.  . 010 
Steve  Reeves,  Georgia  Moll 

ALLIED  ARTISTS 

The  Big  Wave  Ad. 

Sessue  Hayakawa 

Billy  Budd  D.. 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D.  . 

Charlton  Heston.  Sophia  Loren 
©Day  of  the  Triffids  © ....SF.. 
Howard  Keel,  Nicole  Maurey 

Hit'er  BiD. 

Rich.ird  Basehart,  Maria  Emo 

AMERICAN-INT'L 

Burn,  Witch,  Burn  Ho.. 

Janet  B'air.  Peter  Cushing 

Lost  Battalion  (83) Ac.. 611 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Barabhas  @ D . . 

Anthony  (Jninn.  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D . . 

Laurence  Harvey.  Capuclne, 

Anne  Baxter,  Jane  Fonda 

13  West  Street D . . 

Alan  Ladd,  Rod  Steiger 

The  Notorious  Landlady  C. 

Jack  Lemmon,  Kim  Novak. 

Fred  Astaire 

Advise  and  Consent  D . . 

Charles  Laughton.  Henry  Fonda, 
Walter  Pidgeon,  Gene  Tlemey 

©Best  of  Enemies  CD.. 

David  Niven,  Alberto  Sordi, 
Michael  Wilding 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D .. 

Glenn  Ford,  Ingrid  Thiilin, 

Charles  Boyer,  Lee  J,  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Marlon  Brando,  Trevor  Howard, 
Hugh  Griffith,  Tarlta 

A Light  in  the  Piazza D.. 

Rossano  Brazzi,  Olivia  de  Havll- 
land,  George  Hamilton,  Yvette 

Mimieux 

©King  of  Kings  ® ....Bib  D.. 
Jeffrey  Hunter.  Siobhan  McKenna 

©Jumbo  M . . 

Doris  Day,  Stephen  Boyd, 

Jimmy  Durante 

PARAMOUNT 

©Escape  From  Zahrain  D . . 

Yul  Brynner,  Madlyn  Rhue 
©Summer  and  Smoke 

(118)  ® D..6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.  . 

John  Wayne,  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newliart 

©My  Geisha  C.  . 

Shirley  MacLaine,  Yves  Montand, 
Rob’t  Cummings,  Edw.  G.  Robinson 

20TH-FOX 

Madison  Avenue  © D.. 

Dana  Andrews,  Eleanor  Parker 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield,  Nlco  Mlnardos 
©Tender  Is  the  Night  ©....D.. 
Jennifer  Jones,  Jason  Robards  Jr. 
Joan  Fontaine,  Jill  St.  John 

The  Innocents  © D.  .138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

The  Magic  Sword  

Basil  Kathbonc.  Estelle  Winwood 

Birdman  of  Alcatraz  D . . 

Burt  Lancaster,  Karl  Malden 

The  Children's  Hour  D.. 

Audrey  Hepburn,  Shirley  MacLaine. 
James  Garner 

©Sergeants  3 (Panavision) . . OD  . . 
Frank  Sinatra,  Dean  Martin 

Phaedra  D.. 

Melina  Mercouri.  Tony  Perkins 

UNIVERSAL-INT'L 

©Cape  Fear  D.. 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Ciirti.s,  Jas.  Franciscus 

©Lover  Come  Back  C.. 

Rock  Hudson,  Doris  Day,  Tony 
R.andall.  Edle  Adams 
©The  Spiral  Road  (Panav’n) . . D . . 
Rock  Hudson,  Burl  Ives, 

Gena  RowltTiids 

Freud  BiD . . 

Montgomery  Clift.  Susannah  York, 
Sus-.an  Koliner 

©Six  Black  Horses  Ac.. 

Audie  Murpliy.  Joan  0’B;len 

WARNER  BROS. 

©Merrill’s  Marauders Ac.. 

Jiff  Oundler.  Ty  Hardin 

©The  Music  Man  (Ti  M.. 

Rnhcrt  Pre.ston.  Shirley  Jones 

©A  Majority  of  One  C.. 

Rosalind  Riisseil,  Alec  Guinness 

©Lad.  a Dog  D . . 

I’cter  Breck,  Peggy  McCay 

APRIL  1 

0A1I  Hands  on  Deck 

(98)  © M.  .112 

Pat  Boone.  Barbara  Eden. 

Biidd.v  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad.. no 

Orson  Welles.  Curl  Jurgens, 

Sylvia  Syras 
©The  Fiercest  Heart 

(91)  © OD..  129 

Stuart  Whitman.  Juliet  Prowse 

©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias,  Rosanna  Schiaffino 

A Matter  of  Morals  (90) . . D . .6108 
M.aj-Biitt  Nilsson,  Patrick 
O'Neal,  Eva  Dahlback 

©Tomboy  and  the  Champ 

(92)  0D..6110 

Candy  Moore.  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Widmark,  Sonja  Ziemann 

©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.. on 

Vic  Morrow,  Ray  Danton 

1 AVW 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley.  Eleanor  Parker, 

Jeff  Chandler,  Tue.sday  Weld 
The  Right  Approach 

(92)  © D/M..127 

Frankie  Vaughan,  Juliet  Prowse, 
JIartha  Hycr,  Gary  Crosby 
©The  Big  Show  (113)  © Ad..  123 

Esther  Williams,  Cliff  Robertson, 

David  Nelson 

The  Young  Savages  (103) . . D . .6114 
Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 

©Posse  From  Hell  (89) . W.  .6112 
Audie  Murphy,  John  Saxon, 
Zobra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad.  6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurettc.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 

©The  Steel  Claw  (%)  Ac.  .012 

George  Montgomery,  Charito  Lima 

JUNE  1 

Battle  at  Bloody  Beach 

(80)  © Ac.  128 

A.  Murphy,  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M..  129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C.  .130 

Carol  Helss,  Stooges 

Snake  Woman  (68)  ...  Ho.. 6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood's  Coffin  (92)  Ho.  .6111 
Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming.  Lang  Jeffries 

©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov.  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.  6115 

Clifford  Evans,  Yvonne  Roraain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Ba.bara  Shelley,  ,4ndre  Morell 
©The  Last  Sunset  (112)  0D..6117 
Rock  Hud.son,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Gotten 

The  Fabulous  World  of 

Jules  Verne  (81)  Ad.. 013 

Ernest  Revere.  Louis  Locke 

©Bimbo  the  Great  (81)  ..Ad  . 014 
Charles  Holm,  Mary  .Ann  Shields 

JULY  1 

©Misty  (92)  © 0D..131 

David  Ladd,  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © ...  Ad  . .133 
Walter  IMdgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 

The  Silent  Call  (63)  D.  .119 

Roger  Mobley,  David  McLean, 

Gall  Russell 

©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  I'urner,  Efrem  Zimbalist  jr. 

The  Last  Time  1 Saw  Archie 

(98)  C.  .611S 

Robert  Mitchiim,  Jack  Webb 

When  the  Clock  Strikes 

(72)  My,.  6116 

James  Brown,  Merry  Anders 

Trouble  in  the  Sky  (76)  . Ac  . .6118 
Michael  Craig,  Elizabeth  Seal 

0©Tammy  Tell  Me  True 

(97)  CD.  6119 

Samira  Dee,  John  Gavin 

©Parrish  (137)  D..015 

Troy  Donahue,  Claudette  Colbert. 
Karl  Malden,  (Ymnie  Stevens 

AUGUST  1 

©Marines,  Let's  Go  (104)  © C.  .137 
David  Hedison,  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © D.  .134 
St^en  Boyd,  Juliette  Greco, 
Daild  Wayne 

The  Naked  Edge  (102)  My.. 6120 
Gary  Cooper,  Deborali  Kerr 
Goodbye  Again  (120)  ...D..6125 

Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  in  color) . . . .C/M  . .6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Oraziano 

Blast  of  Silence  (77)  . .D.  .6120 
Allen  Baron,  Molly  McCarthy 

©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buehholz 

SEPTEMBER  | 

©Francis  of  Assisi  (105)  © D..132 
Bradford  Dlllman,  Dolores  Hart, 
Stuart  Whitman 

©September  Storm  (90) . . Ad . . 139 
Joanne  Dm,  Mark  Stevens 
(S5mm  release) 

20,00  Eyes  (61)  © Cr..l24 

G.  Nelson,  M.  Anders,  J.  Brown 

©Upstairs  and  Downstairs 

(100)  C..125 

Michael  Craig,  ^L  Deroongeot 

You  Have  to  Run  Fast 

(73)  Ac..  6122 

Craig  HUl,  EJlalne  Edwards 
Three  on  a Spree  (S3) . . . C . .6122 
Jack  Watllng,  Carole  Lesley 
CJThe  Young  Doctors  U02)  D.  .6128 
Fredric  March,  Ben  Gazzara, 
Ina  Balln,  Dick  Clark 
©Exodus  (212) 

Panav'n  70  D..6129 

P,  Newman,  E.  M.  Saint,  S.  Mlneo 

©Come  September 

(112)  © C..6121 

Rock  Hudson,  Gina  LoUobtigida, 
Sandra  Dee,  Bobby  Darin 

©World  by  Night 

(103)  Doc..  151 

A tour  of  world-famed  nlgbt  spots 

Claudelle  Inglish  (99)  D..155 

Diane  McBaln,  Arthur  Kennedy, 
Will  Hutchins.  Constance  Ford 

OCTOBER  1 

The  Hustler  (134)  © ....D..136 
P.  Newman,  P.  Laurie,  J.  Gleason 

Seven  Women  From  Hell 

(88)  © Ac. 140 

Patricia  Owens,  Denise  Darcel, 
Cesar  Romero,  John  Kerr 

©Pirates  of  Tortuga 

(97)  © Ad.,  135 

Ken  Scott,  Letichi  Rom:in 

The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D..6127 

Craig  Hill.  Paii'a  Ravmond 
Town  Without  Pity  (105) . . D . .6135 
Kirk  Douglas,  Christine  Kaufman 
Secret  of  Deep  Harbor 

(70)  Ac..  6130 

Explosive  Generation  (90)  0..6134 
Season  of  Passion  (92)  ..D..6133 
A.  Baxter,  E.  Borgnine,  J.  Mills 

©Back  Street  (107)  0..6201 

Susan  Hayward,  Jolin  Gavin 

©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

Pat  Huigle,  Audrey  Cliristie 

1 NOVEMBER  | 

©The  Comancheros  (107) 

© 0D..141 

John  Wayne,  Stuart  Whitman 

©The  Purple  Hills  (60)  © Ac.  .142 
Gene  .Nelson,  Joanna  Barnes, 

Kent  Taylor 

Paris  Blues  (98)  D..6131 

Paul  Newman,  Joanne  Woodward 

©X-15  (112)  Panavision  D..6137 
Charles  Bronson,  Brad  Dexter 

Dead  to  the  World  (89)  Ac.. 

Rudy  Talton,  Jana  Pearce 

The  Sergeant  Was  a 

Lady  (72)  C.  .6202 

Marlin  West,  Venetla  Stevenson, 
Bill  WUliams 

©Susan  Slade  (116)  D..157 

Troy  Donahue.  Connie  Stevens. 
Dorothy  McGuire,  Lloyd  Nolan 

The  Mask  (83)  D..156 

Depth-Dimension 
I’.iul  Stevens,  Claudette  Nevins 

DECEMBER  | 

©The  Two  Little  Bears 

(81)  © F/M  143 

Brenda  Lee,  Erldie  Albert, 

Jane  Wyatt,  Jimmy  Boyd 

©The  Second  Time  Around 

(99)  © C.  .144 

Debbie  Reynolds,  Steve  Forrest, 
Andy  Griffith,  Tlielma  Ritter, 

Juliet  Prowse,  Ken  Scott 

©Pocketful  of  Miracles 

(137)  CD  . . 

G.  Ford,  B.  Davis,  H,  lainge 

Judgment  at  Nuremberg  (189)..  D.. 
S,  Tracy,  B.  Lancaster,  It.  Widmark, 
M.  Dietrich,  ,\t.  Clift.  J.  Garland 
(p; e-release) 

©Flower  Drum  Song  (133)  © M.. 
•Nancy  Kvvan.  James  Shigeta, 
Miyoshi  Umcki 
(pre-release) 

©The  Roman  Spring  of 

Mrs.  Stone  (100)  D..159 

Vivien  Leigh,  Warren  Beatty 

8 


BOXOFTICE  BookinGuide  ::  Nov.  20,  1961 


I 


! 


I 


) 


> 


Driv^ 


jnce, 

age 


FEATURE  CHART 


SKort  subjects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


^HORTS  CHART 


MISCELLANEOUS 


BUENA  VISTA 

4u<The  Absent-Minded  Professor 

(97)  C..  May  Cl 

Fred  .Mac.Murray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 
OOThe  Parent  Trap 

(123)  C..Jul61 

Maureen  O’Hara.  Brian  Keith, 
ONikki,  Wild  Dog  of  the 

North  (73)  Ad..Jul61 

Jean  Coutii.  Nikki  (dog  star) 
0©Greyfriars  Bobby  (91)  D . . Oct  61 
Donald  Crisp,  Kay  Walsh 
©Babes  in  Toyland 

( . . ) (g)  M . . Dec  61 

Illy  Bolger,  Tommy  Sands, 

■Annette.  Ed  Wynn 
CONTINENTAL 

©Hippodrome  (96)  ..Ac..  Mar  61 

(Eng-dubbed)  . .Gerhard  Reldmann, 
Marglt  Nanke 
Saturday  Night  and  Sunday 

Morning  (90)  D.  . Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D.  . Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C..  Sep  61 

Joyce  Grenfell,  Cedi  Parker, 

George  Cole 

The  Mark  (127)  © D . . Oct  61 

Rod  Steiger,  Marla  Schell, 

Stuart  Whitman 

©Call  Me  (ienius  (105)  C..  Oct  61 
Tony  Hancock,  George  Sanders 

CREST  FILMS 

Code  of  Silence  (75) . .Cr . . Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(S7)  © Ad.  . Aug  61 

Lex  Barker.  Oielo  Alonso 
FILMS-AROUND-THE-WORLD 
A French  Mistress  (91)C..Dec60 
Cecil  Parker,  Jas.  H.  Justice 
FILMGROUP 

©Atlas  (84)  VitaScope  Spec.  May  61 
.M  chael  Forest.  Frank  Wolf, 
Barboura  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  ® Ad..  Sep  61 

Majanou  Bardot,  Jerrard  Eaton 
Oeature  From  the 

Haunted  Sea  (60)  HoC..Sep61 
Antony  Carbone,  Betsy  Jones-More- 
land 

The  Devil’s  Partner  (75)  Ac  Sep  61 
Ed  Nelson,  Jean  AUlson,  Eldgar 
Buchanan 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Slilrley  Elaton 
Carry  On,  Constable  (86)  C..  Feb  61 
Ken  Connor,  Leslie  Phillips 
KINGSLEY-UNION 
The  League  of  Gentlemen 

(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 


FRANCE 

Breathless  (89)  3-  6-61 

Jean-Paul  Belmondo,  Jeaa  Seberg 

Beau  Serge  (87)  9-25-61 

(UMPO)  . .Gerard  Blaln,  Jean- 
Cllaude  Brlaly 

Frantic  (90)  8-28-61 

(Times)  . Jeanne  Moreau,  M.  Ronet 

©Leda  (101)  11-  6-61 

(Times)  . .Madeleine  Robinson, 
Jean-Paul  Belmondo,  Antonella 
Lualdi 

Love  Game,  The  (85)  ....  2-13-61 
(F-A-W)  . . Jean-Plerre  Cassel, 

Genenleve  Cluny,  Jean-Louls  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l)  ..  Gerard  Phllllpe,  Lilli 
Palmer.  Anouk  Aimee.  L.  Padovanl 
Rules  of  the  Game  (104)  4-17-61 

(Janus)  . .Jean  Renoir,  Pauline 
Llubost 
GERMANY 

Glass  Tower.  The  (104)  ..  10-  3-60 
(E'lls)  . .Lllll  Palmer 
The  Girl  of  the  Moors  (87)  9-  4-61 


(Casino)  . .Claus  Holm,  Marla  Emo 
Three-Penny  Opera.  The 

(113)  11-21-60 

(Brandon)  Lotte  lyenyn,  Rudolph 
Forster 
GREECE 

Antigone  (93)  9-25-61 

(Norma)  ..  Irene  Papas 

Moussitsa  (75)  6-  5-61 

(Greek  Pictures)  ..  A.  Vouyonklakl 
288  Stournara  St.  (90)  . . 2-27-61 


(Atlantic)  . .Orestis  Makris, 

Sophl.i  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)..V.  Gassman,  Toto 
Girl  With  a Suitcase  (108)  10-16-61 
(Ellis) . .Claudia  Cardlnale 


I Risk,  The  (81)  ...D.  ..Oct  61 

I Tony  Britton,  Peter  Cushing 

, K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD.. Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
.Alec  Guinness,  John  Mills 

LOUIS  DE  ROCHEMONT 

Question  7 (110) D . Apr  61 

Michael  Gwynn,  Margarete  Jahnen 
The  Sand  Castle  (70)  ..F..  Sep  61 

Barry  and  Laurie  Cardwell 

PATHE-AMERICA 

©The  Deadly  Companions 

(90)  Panavision  ....W..Jul61 
Maureen  O’Hara,  Brian  Keith, 

Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho.  Jan  61 

Gianna  Maria  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D . Jan  61 
Marla  Felix,  Crox  Alvarado 

SHOWCORPORATION 

Home  Is  the  Hero  (83)  D . Feb  61 
Arthur  Kennedy,  Walter  Macken 
Two-Way  Stretch  (87)  C.  . Apr  61 
Peter  Sellers.  Wilfrid  Hyde  White 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

Ralph  Bertrand.  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  Wyngarde,  Donald  Slnden 
©Nature  Girl  and  the  Slaver 

(70)  Ad..  May  61 

Marian  Michael,  Adrian  Hoven 

Jet  Storm  (91) D.. 

Richard  Attenborough,  Stanley 
Baker,  Diane  Cllento,  Mai 
Zetterling 

VALIANT-VITALITE 

The  Angry  Silence  (95) . . D . . Jan  61 
R.  Attenborough,  Pier  Angell 
The  Young  One  (103) . . D . . Feb  61 
Zachary  Scott,  Bernie  Hamilton 

Mania  (85)  Ho.  .Feb  61 

Peter  Oishlng.  June  Laverick 
It  Takes  a Thief  (94) . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler’s  Executioners 

(78)  D«.  .Jun  61 

WOOLNER  BROS. 

OFlight  of  the  Lost  Balloon 

(91)  ® Ad..  Oct  61 

Mala  Powers,  Marshall  Thompson 


U Dolce  Vita  (175) 4-24-61 

(Astor) . .Marcdlo  Mastrolannl, 
Anita  Bkberg,  Anouk  Aimee,  Alain 
Ouny 

L’Awentura  (145)  6-  5-61 

(Janus) . .Monica  Vltti,  Gabriele 
Ferzettl,  Lea  Massarl 

Rocco  and  His  Brothers 

(175)  7-17-61 

(Astor)  Alain  Delon.  Annie 
Glrardot 

Two  Women  (105)  ....  6-19-61 

(Embassy)  ..  Sophia  Loren, 

Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis) . Franko  Interlenghl 

JAPAN 

©Rikisha  Man.  The  (105)  5-  8-61 
(Cory)  . .Toshira  Mifune 

Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  . .Tatsuya  Nakadai 

Rice  (118)  9-18-61 

(SR)..Yuko  Moshlzukl 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)  Z.  C>’bulskl, 

E.  Krzyzewska 

Kanai  (96)  11-  6-61 

(Kingsley)  . .T.  Izewska,  T.  Janezar 

SWEDEN 

Secrets  of  Women  (114) . . 9-18-61 
(Janus)  ..  Eha  Dahlbeck,  Gunnar 
Bjornstrand,  Maj-Britt  Nilsson 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . .E,  Etiberg,  B.  Logart 

Virgin  Spring,  The  (88)  ..  12-12-60 
(Janus),. Max  von  Sydow, 

Birgltta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89)..  1-3161 
(Kingsley) . .Vladimir  Ivashov, 
Shanna  Prokhorenko  (also  &ig- 
dubbed) 

Fate  of  a Man  (100)  . . 8-28-61 
(UA).. Sergei  Bondarchuk 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim,  Fire,  Shoot  (16) . . Mar  61 

5426  He  Fiew  the  Shrew 

(161/2)  May  61 

54^  Man  or  Mouse  (18)  . .Jun  61 

6421  Hot  Heir  (Wg)  Sep  61 

6431  Caught  on  the  Bounce 

(15</2)  Oct  61 


CANDID  MICROPHONE 
(Reissues) 

5554  No.  4,  Series  2 (lOi/g)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (IOI/2) . . Jul  61 
6551  No.  1,  Series  3 (11)  Sep  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 


(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5667  Babie  Boogie  (6)  ....Jan  61 

5608  Pickled  Puss  (G*/?) . . . Jan  61 

5609  Christopher  Crump^’s 

Playmate  (6I/2)  Feb  61 

5610  Swiss  Tease  (6)  Mar  61 

5611  The  Rise  of  Duton 

Lang  (61/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6>A)  May  61 

5614  Topsy  Turkey  (ffA)  ..Jun  61 

5615  Punchy  de  Leon  (6V2) . . Jul  61 


6601  Red  Riding  Hood  Rides 


Again  (7)  Sep  61 

6602  The  Music  Fluke  (7)  Sep  61 

6603  Imagination  (S'/p) ...  .Oct  61 

FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 

(10)  Dee  60 

5835  (iommunity  Sings 

No.  1,  Ser.  13  (10) Mar  61 

5854  Yukon  Canada  (10) ...  Apr  61 


LOOPY  de  LOOP 
(Color  Cartoons) 

5704  Happy  Go  Loopy  (ffA)  Mar  61 

5705  Two-Faced  Wolf  (^)  Apr  61 

5706  This  Is  My  Ducky 

Day  {&/,)  May  61 

5707  Fee  Fie  Foes  (6>A)  Jun  61 

5708  Zoo  Is  Company  (6/2)  Jul-61 

6701  Catch  Meow  (6I/2) . . . .Sep  61 

6702  Kooky  Loopy  (7) Oct  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo’s  Canine  Mutiny 

(Both  © and  standard)  ..Apr  61 
57^  Capt.  Outrageous  (7)  May  61 
5758  Magoo  Goes  West  (6)..  Jul  61 

6751  Safety  Spin  (7) Sep  a 

6752  Calling  Dr.  Magoo 

(61/2)  Oct  61 

SPECIAL  COLOR  FEATURETTES 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun-61 
6441  Images  of  Luangua 

(18)  Oct  61 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 


(Reissues) 

5404  Pals  and  Gals  (16) . .Jan  61 

5405  Knutsy  Knights 

(171/2)  Feb  61 

54()6  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(I51/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

6401  Quiz  Whiz  (15'/2) Sep  61 

6402  Fifi  Blows  Her  Top 

(16'/2)  Oct  61 

THRILLS  OF  MUSIC 
(Reissues) 

5952  Shorty  Sherlock  & His 

Orchestra  (SJ/p)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5802  Hip  Shooters  (9/z)  . . Feb  61 

5803  Water-Sports  (jhamps 

(10)  Apr  61 

5804  Dogs  AHeld  (lO'/p) Jun  61 

6801  Aqua  Ski-Birds  (10)  ..Oct  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 


Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neopolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7).. Sep  60 
W273  Cat  Fishin’  (8)  ....Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 
W275  Cat  Concerto  (7)  ....Sep  60 
W276  Dr.  Jekyl  and  Mr. 

Mouse  (7)  Sep  60 

(1961-62) 

W361  Switchin’  Kitten  (9)  Sep  61 
W362  Down  and  Outing  (7)  Oct  61 
W363  Greek  to  Me-ow  (..)  Dec  61 


PARAMOUNT 
COLOR  SPECIALS 
(2  Reels) 


B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin'  (IS) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B21-1  Spring  in  Scandinavia 

( . . ) Nov  61 

B21-2  Fireaway,  Story  of  a 

Trotter  (.,)  Nov  61 

MODERN  MADCAPS 
(Technicolor) 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 
M 21-1  Plot  Sickens  (..)....  Oct  61 
M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  {.  .)  Nov  61 


NOVELTOON 

(Technicolor) 

P20-3  The  Lion’s  Busy  (6) . . Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  )6)  Jun  61 

621-1  Munro  (9)  Sep  61 

P21-2  Turtle  Scoup  ...)...  .Sep  61 
P21-3  Kozmo  Goes  to 

School  ( . . ) Nov  61 

POPEYE  CHAMPIONS 
E21-1  Fireman’s  Brawl  (..)  Sep  61 
E21-2  Toreadorable  (..)  ..Sep  61 
E21-3  Popeye,  the  Ace  of 

Space  (..)  Sep  61 

E21-4  Shaving  Muggs  (..)  Sep  61 
E21-4  Taxi  Turvey  ( . . ) . . Sep  61 

E21-6  Floor  Flusher  ( . . ) Sep  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 

D20-4Ten  Pin  Tour  (9) Apr  61 

D20-5  Speedway  (10) May  61 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

(12t/2)  Sep  61 

TRAVELRAMA 
(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10) . . Mar  61 


20th  CENTURY-FOX 

MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 


(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  ..  ..Jun  61 

7107  Hills  of  Assisi  (10) Jul  61 


7108  Assignment  Pakistan  (9)  Aug  61 

7109  Ski  New  Horizons  (10)  Sep  61 

7110  Assignment  India  (9)  Oct  61 

7111  Assignment  South 

Africa  (10)  . . Nov  61 

7112  Sound  of  Arizona  (10)  Dec  61 

TERRYTOON  2-D’s 
All  Ratios — Color 
5121  The  Mysterious  Package 


(6)  Jan  61 

5122  Cat  Alarm  (6)  Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 

5126  Sappy  New  Year  (7)  Dec  61 

TERRYTOON  CINEMASCOPES 

5107  Unsung  Hero  (6)  Jul  61 

5108  Banana  Binge  (6)  . .Jul  61 

5109  Meat,  Drink  and  Be 

Merry  (6)  Aug  61 

5110  Really  Big  Act  (6)  ...Sep  61 

5111  Clown  Jewels  (6)  ..Oct 61 

5112  Tree  Spree  (6)  ..Nov  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 


5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delawaie 

(6)  Jun  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9)  . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © ..Mar  61 
4176  Puerto  Rican  Playland 

(8)  Apr  61 


WALTER  LANTZ  CARTUNES 
(Technicolor.  .Can  be  projected  In 
the  Aanmorphic  process,  2.35-1) 
(All  run  between  6 and  7 miin.) 

4111  Southern  Fried  Hospital  ty 
(Woody  Woodpecker)  ....Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  . . . .Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose  . Apr  61 

4119  Clash  and  Carry  . . . .Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes . . Can  be  prolected 
in  the  Anamorph'C  process,  2.35-1) 

4131  He'ter  Shelter  (6)  . . . . Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  . . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)....  Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 


8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Corn  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Bex  Bunny  ...Apg61 

9301  A Hound  for  Trouble  Sep  61 

9302  Strife  With  Father ....  Sep  61 

9303  The  Grey  Hounded  Hare  Oct  61 

9304  Leghorn  Swaggled Nov  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8722  Lighter  ’Than  Hare.  . . . Dec  60 

8723  The  Abominable  Snow 

Pahhit  May  61 

8774  Compressed  Hare Jul  61 

9721  Prince  Violent Sep  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8704  Doggone  People Nov  60 

8705  High  Note  Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Ian  61 

8708  Hoppy  Daze Feh  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Enos  Mar  61 

8711  Birds  of  a Father  . . . Apr  61 

8712  D’Fight'n’  Ones  Apr  61 

8713  Lickety-Splat  Jun  © 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Caws..  Jul  61 

8716  The  Pied  Piper  of 

Giiadalune  Aug  61 

9701  Daffv’s  Inn  Trouble ....  Sep  61 

9702  What’s  My  Lion? Oct  61 

9703  Been  Prepared Nov  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 
(Two-Reel) 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18)..  Jul  61 
9001  Where  the  Trade  Winds 

P’ay  (17)  Oct  61 

(One  Reel) 

8502  Alnine  Champions  (10)  Feb  61 
8403  Kings  of  the  Rockies 

(10)  Apr  61 

84()4  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9) lun  61 

8506  Hawaiian  Snorts  (9)..  Aug  61 
9501  This  Sporting  World 

(10)  Nov  61 


FOREIGN  LANGUAGE 


BOXOFFICE  BookinGuide  ::  Nov.  20,  1961 


9 


Write 


s 


XHIBITOR  HAS  HIS  SAY 

PICTURES^^^h 


'Konga  and  'Silent  Call' 
Made  Good  Double  Bill 

For  a Fridoy-Soturday  program,  I double-billed 
Alp's  "Kongo"  wiHi  "Silent  Call,"  a little  pic- 
ture from  20th-Fox  about  a boy  and  his  dog. 
The  combination  did  extra  business  as  I was 
able  to  pull  both  colored  and  white  patron- 
age on  this  bill — ond  with  my  town  50  per 
cent  colored,  you  have  to  keep  that  in  mind. 

FRANK  PATTERSON 

Mansfield  Theatre, 

Mansfield,  La. 


ALLIED  ARTISTS 

Wild  Stallion  (AA,  reissue) — Ben  Johnson,  Edgar 
Buchanan,  Martha  Hyer.  So  help  me,  this  1952  re- 
issue brought  in  more  than  "Operation  Petticoat" 
from  U-l  (which  had  played  just  before  it).  "Stal- 
lion" is  a very  short  picture,  so  I had  to  build  it  up 
with  shorts,  but  it  didn't  cost  much,  so  I could  af- 
ford a little  extra  in  short  subjects.  About  80  per 
cent  of  my  patronage  is  made  up  of  students  and 
kids,  so  I did  all  right,  in  fact,  surprisingly  well. — 
F.  L.  Murray,  Strand  Theatre,  Spiritwood,  Sask.  Pop. 
500. 


BUENA  VISTA 

One  Hundred  and  One  Dalmatians  (BV) — Cartoon 
feature.  Just  another  kid's  show.  They  leave  their 
kids  here  and  then  disappear.  Didn't  have  quite  the 
pulling  power  that  "Swiss  Family  Robinson"  did.  Dis- 
ney terms  are  'way  too  high  for  such  late  playing 
time.  Played  Fri.,  through  Mon. — James  Hardy, 
Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 

Ten  Who  Dared  (BV) — -Brian  Keith,  John  Beal,  Ben 
Johnson.  Played  this  Disney  with  "Home  From  the 
Hill"  (MGM)  and  made  a good  program.  Has  ac- 
tion. Good  on  your  weekend  change.  The  snake  scene 
was  thrilFng.  Played  Thurs.,  Fri.,  Sat.  Weather:  Good. 
Mitchell  Kelloff,  Spur  Theatre,  La  Veto,  Colo.  Pop. 
600. 

COLUMBIA 

Hand  in  Hand  (Col) — -John  Gr^son,  Loretta  Parry, 
Philip  Needs.  "Give  us  a family  show"  the  folks 
yell,  so  we  do — and  who  turns  out?  Just  a hand- 
ful of  little  folks.  Should  have  used  this  as  a kiddy 
mat  nee  program  for  our  Saturday  afternoon. 
Weather:  Nice. — Carl  W.  Veseth,  Villa  Theatre, 

Malta,  Mont.  Pop.  2,100. 

Homicidal  (Col) — Glenn  Corbett,  Patricia  Breslin, 
Jean  Arless.  This  was  a real  letdown  to  us.  To  go 
along  with  the  picture,  we  had  the  yellow  streak 
ond  coward's  corner  and  all  the  jazz  that  was 
supposed  to  draw  them.  But  we  were  low-low  on 
customers.  It's  o good  thing  no  one  asked  for  the 
"money  back  guarantee"  that  wos  a part  of  the 
picture's  gimmick.  We  instructed  the  coshier  to 
refer  those  who  wished  refunds  to  get  their  money 
back  direct  from  Williom  Castle  who  produced  the 
picture  (it  wos  his  idea) — as  we  needed  all  the 
change  we  could  count.  Not  nearly  the  suspense 
as  other  films  of  this  type. — Al  Zarzano,  Roy 
Boriski,  Boulevard  Theatre,  Houston. 

Pepe  (Col) — Cantinflas,  Shirley  Jones,  Dan  Doiley. 
Fairly  good,  entertaining  picture  with  too  much 
music.  The  less  music  in  any  picture  the  better. 
This  one  fell  down  badly  ot  the  boxoffice.  Again, 
a useless  overdose  of  credits  to  start  it  off.  Played 
Sun.,  Mon.  Weather:  Good. — Leonard  J.  Leise,  Roxy 
Theatre,  Randolph,  Neb.  Pop.  1,029. 

METRO-GOLDWYN-MAYER 

Gone  With  the  Wind  (MGM,  reissue) — Clark  Gable, 
Vivien  Leigh,  Leslie  Howard.  This  was  the  fourth 
time  oround  for  this  one  here  and  there  seemed 
to  be  no  business  left.  Leave  it  alone.  Played  Sun., 
Mon.,  Tues.  Weother:  Fair. — Leo  A.  Backer,  Valley 
Theatre,  Browns  Valley,  Minn.  Pop.  1,117. 

Gorgo  (MGM) — Bill  Travers,  Vincent  Winter.  This 
kind  appeals  to  my  patrons.  It  did  better  on  Sat- 
urday night  than  Disney's  "Dalmatians"  did  the  pre- 
vious Saturday  night.  This  has  very  sharp  color.  It 
did  owoy  above  average  both  nights. — James  Hardy, 
Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 

Home  From  the  Hill  (MGM) — Robert  Mitchum, 
Eleanor  Porker,  George  Peppard,  George  Hamilton. 
One  of  Metro's  best.  Will  go  in  any  town.  Well 
liked  here.  Played  Thurs.,  Fri.,  Sat.  Weather:  Good. 
— Mitchell  Kelloff,  Spur  Theatre,  La  Veto,  Colo. 
Pop.  600. 

PARAMOUNT 

One-Eyed  Jocks  (Para) — Marlon  Brando,  Karl  Mol- 
den,  Katy  Jurado.  I honestly  believe  the  stupid 
trailer  hurt  this.  Trailers  are  to  "tell  and  sell"  not 
to  glorify  one  man.  A fair  south-of-the-border  so'- 
western.  Our  poorest  playdote  in  the  month,  only  30 
per  cent  of  "Cimarron"  here.  Played  Sun.,  Mon.,  Tues. 
Weather:  Rain  and  cool. — Ken  Christianson,  Roxy 
Theatre,  Washburn,  N.D.  Pop.  913. 

Rot  Race,  The  (Para) — Tony  Curtis,  Debbie  Rey- 
nolds, Jack  Oakie.  This  one  was  too  something-or- 


10 


other  for  us.  I got  tired  of  watching  it.  It  beats  me 
why  they  put  two  good  stars  into  such  a rat  race 
story.  Acting  was  very  good,  but  something  was  lack- 
ing. It  does  have  beautiful  color  and  maybe  you  have 
enjoyed  it  already.  Business  was  very  slow  on  this. 
— Harry  Hawkinson,  Orpheum  Theatre,  Marietta, 
Minn.  Pop.  380. 

20th  CENTURY-FOX 

North  to  Alaska  (20th-Fox) — John  Wayne,  Ca- 
pucine,  Fabian.  Comedy,  romance,  action  and  fine 
acting.  Nobody  could  ask  for  a better  picture.  Did 
twice  our  normal  business  for  the  change.  A few  more 
of  these  and  we  can  stay  in  business.  Played  Thurs., 
Fri.,  Sat.  Weather:  Nice. — Larry  Thomas,  Fayette 

Theatre,  Fayetteville,  W.  Va.  Pop.  2,000. 

One  Foot  in  Hell  (20th-Fox) — Alan  Ladd,  Don 
Murray,  Dolores  Michaels.  Alan  Ladd  was  miscast,  so 
left  a bad  taste  in  your  mouth.  It  was  good,  but 
because  of  the  disappointment  in  his  role,  no  one 
would  agree  they  liked  it.  Business  near  average, 
but  a far  cry  from  Alan  Ladd  business  of  old. 
Played  Fri.,  Sat.  Weather:  Rain  and  cool. — Ken 

Christianson,  Roxy  Theatre,  Washburn,  N.  D.  Pop. 
913. 

Sink  the  Bismarck!  (20th-Fox) — Kenneth  More, 
Dana  Wynter,  Carl  Mohner.  Played  very  late. 
Listened  to  the  salesman  who  said  it  still  will  do 
business.  He  was  wrong.  Played  Thurs.,  Fri.,  Sat. 
Weather:  Fair. — Leo  A.  Backer,  Valley  Theatre, 

Browns  Valley,  Minn.  Pop.  1,117. 

Voyage  to  the  Bottom  of  the  Sea  (20th-Fox) — Wal- 
ter Pidgeon,  Joan  Fontaine,  Frankie  Avalon.  Got  a 
bunch  of  children  out  on  Sunday,  but  picture  died 
Monday  and  Tuesday  for  us.  Picture  should  have 
done  better,  as  it  is  in  tune  with  the  times  and 
shows  what  could  happen  if  U.  S.  and  Russia  use 
atomic  bombs  in  a real  war. — Frank  Patterson, 
Mansfield  Theatre,  Mansfield,  La.  Pop.  6,000. 

Wild  in  the  Country  (20th-Fox) — Elvis  Presley,  Hope 
Lange,  Tuesday  Weld.  One  of  Elvis's  better  dramatic 
roles.  Sings  four  songs.  Has  beautiful  coloring  and 
a good  story.  Played  Sun.-Wed.  to  better  than  average 
crowds  each  night.  Weather:  Good. — Kenn  Spaulding, 
assistant  manager,  Bijou  Theatre,  Morrisville,  Vt. 
Pop.  3,450, 

UNITED  ARTISTS 

Misfits,  The  (UA)— Clark  Gable,  Marilyn  Monroe, 
Montgomery  Clift.  Too  bad  this  was  Gable's  last 
movie.  Not  so  hot- — ^had  walkouts — but  you  should 
play  it  anyway  so  Gable  fans  can  see  it.  Played 
Tues.,  Wed.  Weather:  Good. — ^Mitchell  Kelloff,  Spur 
Theatre,  La  Veta,  Colo.  Pop.  600. 

Naked  Edge,  The  (UA) — Gary  Cooper,  Deborah 
Kerr,  Eric  Portman.  UA  treated  us  fairly  on  their 
asking  price  for  this  pic,  which  we  played  'way 
ahead  of  the  other  theatres — -but  did  only  average. 
Picture  itself  is  excellent  of  its  type.  Gary  Cooper's 
gone,  but  his  memory  still  exists.  Played  Sun.,  Mon., 
Tues.  Weather:  Nice. — ^Paul  Fournier,  Acadia  The- 
atre, St.  Leonard,  N.  B.  Pop.  2,150. 

Some  Like  If  Hof  (UA) — ^Marilyn  Monroe,  Jock 
Lemmon,  Tony  Curtis.  I had  passed  this  up  and  was 

going  to  let  it  go  by,  but  I finally  needed  a picture 

and  took  a chance — and  I'm  glad  I did.  It  was 
nice  to  see  dear  Marilyn  again  and  she  did  a good 
job,  and  Tony  Curtis  is  always  good.  Altogether  the 
folks  got  a real  kick  out  of  it.  Wish  it  had  been 
in  color. — F.  L.  Murray,  Strand  Theatre,  Spiritwood, 
Sask.  Pop.  500. 

UNIVERSAL-INTERNATIONAL 

Tammy  Tell  Me  True  (U-l) — Sandra  Dee,  John 
Gavin,  Charles  Drake.  This  is  the  type  product  we 

can  book  with  little  fear.  This  is  a good  teen  house 

and  this  is  what  they  really  go  for.  Good  drawing 
power  with  Sandra  Dee  and  John  Gavin. — Al  Zar- 
zana,  Ray  Boriski,  Venus  Theatre,  Houston,  Tex. 

To  Hell  and  Back  (U-l,  reissue) — Audie  Murphy, 
Charles  Drake,  Marshall  Thompson.  This  is  the 
third  time  I have  played  this.  It  is  one  of  the 
greatest  war  movies  ever  made  and  is  in  a class 
by  itself.  I wish  I could  have  the  opportunity  to 
shake  Audie  Murphy's  hand,  as  he  is  truly  a great 
American  who  served  his  country  well.  Played  to 
above  average  business  both  nights.  Played  Tues., 
Wed.  Weather:  Warm  and  rainy. — James  Hardy, 

Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 

WARNER  BROS. 

Parrish  (WB) — Troy  Donahue,  Claudette  Colbert, 
Karl  Molden.  Good  picture;  good  color,  but  gross 
too  low.  Nice  in  big  towns,  but  not  for  us.  Played 
Sun.  through  Thurs.  Weather:  Cool. — ^Leslie  Berg, 

asst,  mgr..  Royal  Princess  Theatre,  Elwood,  Ind. 
Pop.  15,000. 


Comedy's  the  Thing! 

MGM's  "The  Honeymoon  Machine"  was  real 
good  fun  and  a most  entertaining  and  delight- 
ful picture.  Business  was  very  good.  Comments: 
roars  of  laughter.  Comedy's  the  thing,  man! 

PAUL  FOURNIER 

Acadia  Theatre, 

St.  Leonard,  N.  B. 


YOUR  REPORT  OF  THE  PICTURE  YOU 
HAVE  JUST  PLAYED  FOR  THE 
GUIDANCE  OF  FELLOW  EXHIBITORS 

— Right  Now 

TO: 

The  Exhibitor  Has  His  Say 

EOXOFnCE,  825  Van  Brunt  Blvd., 

Kansas  City  24,  Mo. 

Title Company 

Comment  


Days  of  Week  Played 

Weather  

Title Compcmy. 

Comment  


Days  of  Week  Plcryed 

Weather  

Title Company. 

Comment  


Days  of  Week  Played 

Weather  

Title Company. 

Comment  


Days  of  Week  Played 

Weather  

Exhibitor  

Theatre Population 

City State 

BOXOFFICE  BookinGuide  Nov.  20.  1961 


I 


Opinions  on  Current  Productions 


OiATURE  REVIEWS 


Symbol  © denotes  color;  © CinemoScope;  ® Vistovision;  © Superscope;  ® Noturomo;  ® Regolscope;  ® Techniromo.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Driv^ 

nnte(7 


A Majority  of  One  F S' 

Warner  Bros.  ( ) 153  Minutes  Rel.  Feb.  '62 

A strong  lesson  in  racial  tolerance,  cleverly  sugar-coated 
with  human  interest  and  down-to-earth  comedy  touches, 
Mervyn  LeRoy's  picturization  of  the  Dore  Schary-Theatre 
Guild  stage  hit  is  top  audience  fare,  sure-fire  for  v/omen 
patrons  and  fine  entertainment  for  all  age  groups.  With 
Rosalind  Russell,  padded  and  playing  against  type  as  a 
middle-aged  Jewish  widow — and  doing  it  splendidly — and 
Alec  Guinness,  at  the  peak  of  his  acting  form  as  a dignified 
Japanese  industrialist  and  widower,  for  strong  marquee 
draw,  boxoffice  success  is  assured.  LeRoy,  who  also  di- 
rected, sticks  closely  to  Leonard  Spigelgass'  play  which 
stressed  the  gradual  character  change  in  a lovable  Brook- 
lyn widow,  embittered  over  the  death  of  her  son  in  Japan  in 
World  War  II,  after  she  meets  a middle-aged  Japanese  while 
enroute  to  the  Orient  with  her  daughter  and  diplomat  son- 
in-law.  V/hen  a romance  develops,  it  is  the  supposedly 
tolerant  young  couple  who  displays  bigotry — on  unexpected 
switch.  The  opening  scenes  in  Brooklyn,  the  shipboard 
sequences  and  then  life  in  modern-day  Japan,  with  its 
insolent,  jazz-mad  servants,  in  contrast  to  Guinness'  formal 
household,  are  all  delightfully  done  with  only  a few  bits  of 
exaggerated  humor. 

Rosalind  Russell,  Alec  Guinness,  Ray  Danton,  Madlyn 
Rhue,  Mac  Mamo,  Mae  Questel,  Alan  Mowbray. 


Flower  Drum  Song  F pJft 

Univ.-Int'l.  ( ) 133  Minutes  Rel.  

Here  is  one  of  those  rare  photoplays  that  has  been  fash- 
ioned with  the  exquisiteness  of  a delicate  cameo  without 
jeopardizing  its  commercial  potentialities,  and  it  only  re- 
mains to  be  said  that  if  ticket-buyers  fail  to  line  up  in  SRO 
numbers  before  boxoffices  of  any  theatre  booking  the  film, 
Hollywood  might  as  well  decide  that  the  public  has  no  ap- 
preciation of  screen  entertainment  at  its  ultimate  best.  There 
.,10.  innumerable  facets  to  a.ssure  the  picture's  financial  suc- 

Tnce,  cess — a screenplay  replete  with  laughs  and  heart-tugs,  

memorable  songs  by  Rodgers  and  Hammerstein,  original  set  buy 
decorations,  photography  in  color  and  Panavision,  top 
choreography  and  costuming,  opulent  and  impeccable 
mountings  by  producer  Ross  Hunter,  and  deft  direction  by 
Henry  Koster  whose  artistry  and  dexterity  are  reflected 
throughout  this  production.  The  feature  abounds  in  breath- 
taking production  numbers,  notably  the  New  Year's  parade 
in  Chinatown  and  two  dream  sequences  danced  by  star 
Nancy  Kwan.  Performances,  from  top  to  bottom,  are  superb, 
with  on  implied  conflict  for  acting  honors  between  Miss 
Kwan  and  Miyoshi  Umeki,  plus  expert  delineations  from 
Juanita  Hall,  James  Shigeta  and  Benson  Fong. 

Nancy  Kwan,  Miyoshi  Umeki,  James  Shigeta,  Benson 

Fong,  Juanita  Hall,  Jack  Soo,  Reiko  Sato,  Patrick  Adiarte. 


Purple  Noon  A Si, 

Times  Film  115  Minutes  Rel.  Nov.  '61 

A fascinating  and  brilliantly  acted  and  directed  murder 
tale,  this  Robert  and  Raymond  Hakim  production  is  strong 
art  house  fare  in  its  original  French-language  version  and, 
in  its  English-dubbed  version,  will  attract  adults  and  the 
mature  teenagers  because  of  the  handsome  Alain  Delon, 
publicized  as  the  "James  Dean  of  France,"  who  is  currently 
attracting  attention  in  "Rocco  and  His  Brothers."  However, 
because  of  its  extremely  frank  bedroom  scenes  and  its  de- 
tailed murder  and  forgery  plot,  it's  not  for  the  kiddies  or 
family  audiences.  Based  on  an  English  novel,  "The  Amazing 
Mr.  Ripley,"  by  Patricia  Highsmith,  the  picture  was  directed 
by  Rene  Clement  (of  "Gervaise"  and  "Forbidden  Games" 
fame),  who  also  did  the  adaptation  with  Paul  Gegauff.  It 
was  titled  "Plein  Soleil"  in  France.  Although  Delon  and 
Maurice  Ronet  scarcely  suggest  the  American  playboys  they 
are  called  upon  to  play,  they  give  remarkably  convincing 
portrayals  of  dissolute  youths  with  Delon  being  par- 
ticularly effective  as  the  perpetrator  of  the  murder  of  his 
benefactor,  whom  he  later  impersonates.  Marie  LaForet  is 
V attractive  and  sympathetic  as  the  girl  who  bewitches  both  '^22, 
playboys.  Henri  Decae  turns  his  color  camera  on  magnifi-  ^ 
cent  Italian  sea  and  resort  backgrounds. 

Alain  Delon,  Maurice  Ronet,  Marie  LaForet,  Erno  Crisa, 

Frank  Lotimore,  Elvire  Popesco,  Bill  Kearns,  Ave  Ninchi. 


Tie  c 


ssing^ 

ears/ 


X-15 

United  Artists  (6137) 


F 

112  Minutes 


Ratio:  Drama 

2.35-1  Panv’n  © 
Rel.  Nov.  '61 


To  forecast  a "ready-made"  audience  for  any  motion  pic- 
ture is  at  best  a precarious  undertaking.  But  with  national 
interest  in  space  travel  at  fever  pitch,  plus  current  head- 
lines heralding  the  success  of  the  X-15,  America's  first  space 
vehicle  project,  it  requires  no  crystal  ball  to  envision  the 
lines  of  ticket-buyers  that  will  queue  up  in  front  of  theatres 
booking  this  Essex  production.  Backgrounded  at  Edwards 
Air  Force  Base,  where  six  years  ago  research  was  originated 
on  the  X-15  and  plans  swiftly  advanced  the  project  to  its 
goal  of  traveling  4 000  miles  per  hour  in  space  at  100  miles  or 
more  altitudes,  the  film  is  presented  authentically  and  with 
careful  knowledge  by  producers  Henry  Sanicola  and  Tony 
Lazzarino.  From  Lazzarino's  original  story,  scripted  by  him- 
self and  James  Warner  Bellah,  director  Richard  D.  Donner 
has  wisely  balanced  the  human  and  technical  elements  of 
the  screenplay  so  that  there  is  general  interest  for  viewers 
of  all  ages.  Performances  are  fine  and  the  names  of  Charles 
Bronson,  Mary  Tyler  Moore  and  Patricia  Owens  will  be 
recognizable.  Technical  credits  are  first-rate,  with  spe- 
cial kudos  going  to  the  spectacular  aerial  photography 
lensed  in  brilliant  Technicolor.  Narration  by  actor  Jame.s 
Stewart  adds  to  the  overall  production. 

David  McLean,  Charles  Bronson,  James  Gregory,  Mary 

Tyler  Moore,  Patricia  Owens,  Ralph  Taegar,  Brad  Dexter. 


_ A Ratio:  Adventure  Drama 

C.7in0r  1.85.1  @ 

Omat  92  Minutes  Rel.  Nov.  'G1 

International  thespian  Simone  Signoret,  an  Academy 
Award  winner  of  note  for  her  poignant  portrayal  of  the 
tragedy-stricken  Older  Woman  in  "Room  at  the  Top,"  herein 
delineates  another  firmly  paced  role,  that  of  a prostitute  in  a 
revolt-hit  South  American  country  who  finds  herself  inad- 
vertently caught  up  in  the  political  turmoil  and  intrigue, 
triggered  by  ruggedly  handsome,  hate-filled  adventurer 
Georges  Marchal  (film  marks  his  introduction  to  American 
audiences,  incidentally).  In  handsome  Eastman  Color,  the 
Oscar  Dancigers  production  has  been  most  ably  directed  by 
Luis  Bunuel,  from  a screenplay  credited  to  the  latter  and 
Raymond  Queneaw  and  Luis  Alcoriza,  working  from  an 
original  adventure  yarn  by  Jose  Andre  Lacour.  Miss  Sig- 
noret, of  course,  is  the  best-known  player  here,  but  acting 
accolades  should  be  sounded  for  Marchal,  who  can  be  built 
to  star  stature  on  the  strength  of  roles  similar  to  the  one  here. 
He  conveys  a reckless  air  of  soldier-of-fortune,  fitting  foil  for 
the  avarice-minded  Miss  Signoret.  Charles  Vanel  has  .some 
memorable  moments  as  an  elderly,  sex-starved  mining 
prospector.  It  contains  all  of  the  requirements  for  extended 
playing  time  in  the  downtown  first-runs.  This  is  listed  as  a 
Lester  Braunstein  and  Howard  J.  Beck  presentation. 

Simone  Signoret,  Georges  Marchal,  Charles  Vanel, 
Michael  Piccoli,  Michele  Giradou,  Tito  Junce. 


Bloodlusi  A 

Crown  Int'l — States  Rights  68  Minutes  Rel.  Oct.  '61 

Going  out  as  companion  feature  with  Crov/n  International's 
"The  Devil's  Hand,"  this  seems  to  let  emotion-mad  humans 
go  all-out  on  a killing  binge,  and  while  the  adventure-action 
audiences  will  find  what's  happened  relatively  engrossing, 
the  discriminating  won't  be  able  to  contain  their  bored  feel- 
ings. Little,  if  anything,  is  left  to  the  individual  viewer's 
imagination — a killer  doctor  addicted  to  human  taxidermy  on 
an  island  remoteness  takes  it  upon  himself  to  set  people  free 
and  then  give  chase  with  ancient  weapons.  He  maintains  a 
gruesome  underground  cave  for  further  experimentation,  and 
when  his  wife  and  another  inhabitant  decide  to  check  out 
of  this  far-from-happy  paradise,  he  kills  them,  too.  So  it  takes 
one  of  the  mad  doctor's  own  aides  to  bring  him  to  a dastardly 
death.  Wilton  Graff,  who's  had  character  roles  in  both  major 
and  minor  screen  efforts  over  the  years,  doesn't  bring  much 
conviction  to  the  killer  doctor  port,  and  the  four  young  peo- 
ple (Robert  Reed,  June  Kenny,  Gene  Perrson  and  Jean  Lora) 
who  happen  upon  the  Graff  reign  of  terror  inadvertently 
emerge  as  one-dimension  actors.  Ralph  Brooke  must  take 
credit  for  triple-threat  creative  stints — he's  producer,  director 
and  writer.  This  is  a Cinegraf  production,  and  best 
booked  as  supporting  fare  alone. 

Wilton  Graff,  Lylyan  Chauvin,  Robert  Reed,  June  Kenny, 
Gene  Perrson,  Joan  Lora,  Walter  Brooke. 


The  reviews  on  these  poges  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  stan  dard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
moy  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2580 


BOXOFFICE  BookinGuide 


Nov.  20,  1961 


2579 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


THE  STORY:  "X-15"  (UA) 

The  problems,  both  mental  and  physical,  laced  in  the 
rigors  of  the  X-15  research  work  carried  on  at  Edwards  Air 
Force  Base,  Calif.,  are  faced  not  only  by  the  test  pilots,  David  Busir 
McLean,  Charles  Bronson  and  Ralph  Taegor,  but  their  wives,  ^ 
Mary  Tyler  Moore,  Patricia  Owens  and  Lisabeth  Hush.  It  is 
the  women's  duty  to  lessen  the  strain  on  the  men  by  keep- 
ing them  mentally  relaxed  and  happy,  but  it  proves  a dif- 
ficult job  for  all  of  them,  Mary  leaves  David  when  she  be- 
lieves she  can  no  longer  live  under  the  strain  of  losing  him, 
but  is  forced  by  her  love  to  return  to  him  and  accept  the 
dangerous  work  he  has  chosen  as  part  of  their  life  together. 
Lisabeth  fears  to  tell  Ralph  that  she  is  expecting  a child  be- 
cause he  v/ill  worry  about  her  health.  Ultimately,  Charles  is 
killed  on  a test  flight  while  saving  David's  life.  But  the  X-15 
is  safe  and  information  has  been  gained  that  will  insure  its 
success. 

EXPLOITIPS: 

Decorate  lobby  and  windows  with  newspaper  and  maga- 
zine articles  about  the  X-15.  Give  toy  airplanes  to  first  ten 
youngsters  buying  tickets.  Invite  Army  and  Air  Force  per- 
sonnel to  special  screenings. 

CATCHLINES: 

A World  Speed  Record  Set!  . . . The  True  Story  of  the  Men 
Who  Faced  Death  Daily  . . . See  the  X-15  in  Flightl 


THE  STORY:  "Gina"  (Omat) 

The  mining  prospectors'  revolt  against  a South  American 
government's  stern  edict  that  all  diamonds  belong  to  it  has 
lessened.  Hate-filled  adventurer  Georges  Marchal,  seeking 
rest  and  sleep,  boldly  enters  a strange  house  and  goes  to 
bed.  Awakened,  he  finds  he  is  sharing  the  bed  of  prosti- 
tute Simone  Signoret,  who  shares  her  love  with  him,  learns 
he  has  much  money  and  then  turns  him  over  to  the  police  as 
a rebel.  Eluding  his  pursuers,  Marchal  sets  off  a massive 
explosion.  Village  priest  Michael  Piccoli,  Marchal,  Simone, 
elderly,  sex-starved  prospector  Charles  Vanel  and  his  deaf- 
mute  daughter,  Michele  Giradou,  are  thrown  together 
through  a chain  of  circumstances,  fleeing  into  the  jungle.  _haj. 
Marchal  finds  the  wreck  of  a long-forgotten  crashed  air-  Gobi 
liner.  Later  he  emerges  freshly  shaven  and  dressed  in  clean 
clothes,  carrying  a bag  of  provisions.  Vanel  goes  mad,  kill- 
ing Simone  and  the  priest,  but  is  then  stalked  by  Marchal, 
who  takes  the  daughter  in  a rubber  raft  salvaged  from  the 
aircraft  wreck.  They  move  down  the  river,  away  from  the 
country  of  the  revolt, 

EXPLOITIPS: 

The  characters  get  themselves  hopelessly  lost  in  a thick 
South  American  jungle.  This  suggests  an  intelligence  test 
contest  in  v/hich  theatre  patrons  try  to  find  their  way. 

CATCHLINES: 

Torrid!  . . . Tantalizing!  . . . Tempestuous!  . . . The  Gesture 
That  Marked  Her  Profession  From  the  Beginning  of  Time! 


THE  STORY:  "A  Majority  of  One"  (vVB) 

Mrs.  Jacoby  (Rosalind  Russell),  a Brooklyn  widow  whose 
son  was  killed  in  Japan  in  World  War  II  and  whose  daughter, 
,nd  I.  Madlyn  Rhue,  is  married  to  Ray  Danton,  a U.S.  diplomat,  re- 
luctantly  agrees  to  accompany  them  to  his  new  post  in 
Japan,  where  he  is  to  negotiate  a trade  agreement.  Enroute 
by  ship,  Rosalind  Russell  meets  Alec  Guinness,  a dignified 
Japanese  widower,  and  after  she  explains  her  resentment 
against  the  Japs  and  he  tells  her  about  his  own  war 
tragedies,  they  become  friendly.  Danton,  fearful  that  Guin- 
ness is  using  Rosalind  for  political  gain,  asks  her  to  turn 
down  his  friendship.  Later,  in  Japan,  Guinness  breaks  off 
the  trade  conferences  because  of  Danton.  Rosalind  goes  to 
Guinness'  home  where  she  is  treated  royally  and  he  asks  if 
he  can  take  her  out.  Danton  and  his  wife  are  aghast  and 
tell  Rosalind  to  decline.  Back  in  Brooklyn,  Rosalind  is  re- 
united with  Guinness,  now  a delegate  to  the  U.N. 
EXPLOITIPS: 

Play  up  the  change  of  pace  for  Rosalind  Russell  by  using 
contrasting  photos  of  her  as  the  middle-aged  Jewish  matron 
and  the  glamorous  Auntie  Marne,  her  most  recent  screen 
role.  Alec  Guinness  and  Ray  Danton  are  top  names. 

CATCHLINES: 

The  Glamorous  Rosalind  Russell  and  the  Inimitable  Alec 
Guinness  in  Their  Most  Fascinating  Screen  Characterizations 
. . . The  Delightful  Broadway  Stage  Hit — Now  Greater  Than 
Ever  on  the  Screen. 


THE  STORY:  "Flower  Drum  Song"  (U-I) 

Following  old  Oriental  custom,  Miyoshi  Umeki  has  been 
chosen  by  the  mother  of  Jack  Soo  to  be  his  bride,  but  when 
she  arrives  in  San  Francisco  from  Hong  Kong  she  finds  that 
Jack  is  in  love  with  Nancy  Kwan,  an  exotic  dancer  at  his 
nightclub.  Jack  interests  another  Chinese  family  in  Miyoshi 
as  a wife  for  their  son,  James  Shigeta,  but  James,  too,  thinks 
he's  in  love  with  Nancy  who  schemes  to  marry  him  for  his 
money.  James  sees  Miyoshi,  whom  he  doesn't  know  as  the 
girl  his  family  wants  him  to  wed,  and  feels  drawn  to  her. 
But  before  he  can  pursue  this  new  emotion,  Nancy's  brother 
publicly  announces  his  engagement  to  the  dancer.  The 

jealous  Soo  reveals  Nancy's  profession  to  Shigeta's  conserva- 

can  tive  family  and  they  break  the  engagement.  Shigeta  is  then 
•■chp'  free  to  marry  Miyoshi,  and  Nancy  and  Soo  also  tie  the 
nuptial  knot. 

EXPLOITIPS: 

Tout  Nancy  Kwan  (star  of  "Suzie  Wong"),  Miyoshi  Umeki 
(Oscar  winner  for  "Sayonara")  and  James  Shigeta  ("Bridge 
to  the  Sun").  Play  Decca  sound  track  album  over  loud- 
speaker for  street  ballyhoo.  Decorate  lobby  and  foyer  with 
Chinese  streamers,  paper  dragons  and  other  Chinatown  lore, 
and  costume  employes  in  Oriental  garb. 

CATCHLINES: 

Love  Finds  Glamour  and  Excitement  in  San  Francisco's 
Exotic  Chinatown!  ...  A Success  on  Broadway — a Sensation 
on  the  Screen! 


THE  STORY:  "Bloodlust"  (Crown) 

Robert  Reed,  June  Kenny,  Gene  Perrson  and  Joan  Lora, 
vacationing  on  a group  of  small,  uninhabited  tropical 
islands,  go  ashore  on  an  island.  Dr.  Wilton  Graff  and  two 
hulking  attendants  soon  appear,  escorting  them  to  the  doc- 
tor's island  hideaway,  where  the  four  young  adventurers 
learn  of  his  strange  maniacal  desire  to  hunt  vicious  wild 
animals  he  has  stocked  on  the  island.  Dr.  Graff's  wife,  Lylyan 
Chauvin,  and  a house  resident,  Walter  Brooke,  warn  the 
four  visitors  they  are  in  mortal  danger  and  must  escape. 
Perrson  and  Joan  find  an  underground  laboratory,  where  they 
see  a Graff  aide  performing  taxidermy  on  human  bodies. 
Graff  murders  his  wife  and  Brooke,  and  tells  the  four  young 
people  they  will  be  set  free  on  the  island,  while  he  stalks 
them  with  a crossbow.  About  to  kill  the  four,  Graff  is 
crushed  to  death  by  a crazed  aide. 

EXPLOITIPS: 

To  tie  in  v/ith  different  weapons  used  by  the  mad  doctor, 
arrange  through  a museum  to  set  up  a lobby  display  of 
ancient  killing  devices,  such  as  crossbows,  spears,  blow 
darts,  et  al.  Get  locally  based  explorers,  scientists  and 
others  who  roamed  across  the  world  for  press  stories. 
CATCHLINES: 

He  Hunted  Humans  for  the  Sheer  Sport  of  Killing  . . . And 
Made  His  Island  Paradise  Into  a Hell  on  Earth!  . . . Two 
Beautiful  Young  Girls — Defenseless  Against  the  Deadly 
Ancient  Crossbow. 


THE  STORY:  "Purple  Noon"  (Times) 

Alain  Delon,  a handsome,  pleasure-seeking  opportunist,  is 
promised  $5,000  by  the  rich  American  father  of  his  playboy 
friend,  Maurice  Ronet,  if  he  can  persuade  the  latter  to  leave 
Italy  and  return  to  America.  Ronet  agrees  to  return  home 
but,  instead  he  takes  Marie  LaForet,  his  French  fiancee,  and 
Alain  on  a pleasure  cruise  on  his  yacht.  When  Alain 
realizes  he  will  lose  the  $5,000,  he  cleverly  plots  to  murder 
Maurice  and  then  disposes  of  the  body  and  assumes  the  dead 
man's  identity.  Alain  returns  to  Rome,  painstakingly  learns 
to  forge  Maurice's  signature  and  then  looks  up  Marie,  whom 
he  has  telephoned  and  used  Maurice's  voice  to  say  the 
latter  no  longer  loves  her.  When  one  of  Maurice's  friends 
discovers  Alain's  masquerade,  he,  too,  is  murdered.  It  is 
only  after  Alain  woos  and  wins  Marie  that  he  is  unmasked 
and  brought  to  justice. 

EXPLOITIPS: 

Alain  Delon,  the  handsome  young  Frenchman,  is  currently 
scoring  as  Rocco  in  "Rocco  and  His  Brothers."  He  also 
starred  in  "Three  Murderesses"  for  20th  Century-Fox  and  will 
be  starred  in  Columbia's  forthcoming  "Lawrence  of  Arabia." 

CATCHLINES: 

A Handsome  Rogue  With  Two  Main  Talents — Mimicry  and 

■■  Forgery  . . . Alain  Delon,  France's  James  Dean,  As  the 
Penniless  Youth  Who  Longed  to  Be  a Playboy  . . . The  Star 
of  "Rocco  and  His  Brothers"  in  a Startling  Story  of  Love  and 
Death. 


( 


BOXOFFICE  BookinGuide  ::  Nov.  20.  1961 


RATES:  20c  per  word,  minimum  S2.00,  cash  v/ith  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


cuflBine  HOUSE 


HELP  WANTED 

Representative  Wanted:  To  sell  adver- 
tising in  theatre  outdoor  irame  service. 
Protected  territory.  Write  or  -wire;  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 


Managers  Wanted  for  Cleveland  and 
Ohio  Theatres.  State  experience,  back- 
ground, references,  salary  required,  send 
photograph  in  first  reply.  All  answers  con- 
fidential. Boxoffice  9376. 


BE  A PART  OF  A NEW  CONCEPT.  PA- 
RADE RELEASING  ...  a dynamic  new 
motion  picture  distributing  organization 
is  screening  applicants  in  eo'ch  exchange 
territory  to  be  SALES  REPRESENTATIVES. 
The  men  we  select  MUST  HAVE  A SOLID 
BACKGROUND  IN  MOTION  PICTURE 
SALES.  Must  be  well  recommended  by 
both  circuits  and  independents  (including 
those  that  don't  like  you)  have  a good 
car,  understanding  wife,  have  good  habits, 
and  THE  ABILITY  AND  DESIRE  TO  EARN 
BIG  MONEY.  We  offer  a SOLID  SCHED- 
ULE OF  TOP  PRODUCT  ...  A COMMIS- 
SION ARRANGEMENT  on  all  dates  . . . 
a chance  to  be  a part  of  a new  concept 
in  film  distribution  and  exploitation.  Mail 
resume  to:  Parade  Releasing  Organiza- 
tion, 6253  Hollywood  Blvd.,  Hollywood 
28,  California. 


ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price,  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 


Complete  drive-in  equipment  and  con- 
cessions for  sale.  All  slightly  used.  Write 
for  complete  information:  Oliver  P.  Chan- 
dler jr..  Box  235,  Clarksville,  Va. 


Drive-In  Theatres:  Use  "Rain-Pro- 

tectors"; Patent  pending;  Lease  plan;  107o 
increase  guaranteed;  Money  back  guar- 
antee. Kover-Kar,  Inc.,  No.  £ Exchcrnge 
Street,  Rochester  14,  New  York. 


Drive-In  Theatre  Tickets!  100,000  1x2" 
special  printed  roll  tickets,  $37.95.  Send 
for  samples  of  our  special  printed  stub 
rod  tickets  for  drive-ins.  Safe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 


GENERAL  EQUIPMENT— NEW 

SUNPROOF,  RAINPROOF  MASONITE 
MARQUEE  LETTERS,  fit  all  signs.  Sample 
free.  Black  or  red,  4"-40c;  8"-60c;  10"- 
75c;  12"-$1.00;  14"-$1.50;  16"-$1.75;  17"- 
$2.(10;  24"-$3.00  (107o  discount  100  let- 

ters, or  over  $60.00  list).  S.O.S.,  602  W. 
52nd,  New  York  19. 


Replace  inefficient  bulb  rectifiers  with 
Silicon.  5 Ampere  type  $9.50,  6 Ampere, 
$9.25;  two  2 Ampere,  $10.50.  Money  back 
guarantee,  quantity  discount.  Brown  Elec- 
tronics, 1717  South  St.,  Allentown,  Pa. 

BOXOFFICE  : : November  20,  1961 


GENERAL  EQUIPMENT— USED 

AUTOMATIC  CHANGEOVERS,  (less 
switch).  Pair,  $24.95;  2,000'  Film  Cabinets, 
new  Sternmade,  per  section,  $1.95;  3-Speed 
Nonsync  Turntables,  $14.95;  16"  upper 

Simplex  magazines,  $4.95.  S.O.S.,  602  W. 
52nd,  New  York  19. 


Mechanisms,  standard-super  & E-7  Sim- 
plex, also  movements,  as  is  or  rebuilt. 
Bargains.  Lou  Walters  Repair  Service, 
8140  Hunnicut  Rd.,  Dallas  28,  Texas, 


For  Sale:  Complete  used  theatre  equip- 
ment. Projection  and  sound  equipment, 
chairs  and  lobby  equipment.  Miracle 
Blocks  Enterprise,  4450  Vista  Coronado 
Drive,  Chula  Vista,  Calif. 

400  American  seats,  $4.00  each.  Com- 
plete Century,  R.C.A.  or  Simplex  sound 
equipments,  start  at  $200.  Will  sell  heads, 
amplifiers  or  speakers  separately.  Ask 
for  our  list  of  projection  equipment  and 
accessories.  Jones  Projector  Co.,  2727  Sixth 
Street,  Cuyahoga  Falls,  Ohio.  Phone  WA 
8-2480. 


Regular  Simplex  mechanisms,  DB-rear 
shutter,  Cinemascope  sprockets;  good 
condition,  $50;  Motiograph  mechanisms, 
complete,  $15.  F.O.B.  Boston.  Projection 
Equipment  Service  Co.,  11  Winchester 
Street,  Boston  16,  Mass. 


Good  condition  165/330  amp.  generator, 
motor,  switch,  rheostats,  meters,  com- 
plete, $1,175.  Just  what  you  want  to  run 
those  new  165  amp.  lamps  with  or  in- 
crease the  light  of  present  lamps.  Sydney 
Goddard,  1034  North  Broadway,  Haver- 
hill, Mass. 


MISCELLANEOUS 


For  Sale:  Indoor  and  drive-in  theatre. 
Population  100,000  in  Michigan.  Bargain. 
Boxoffice  9372. 


Theatre:  Prosperous  Mid-west  town, 

5,000,  good  equipment,  reasonable  rent, 
will  prove  $5,000  net,  price  $7,500.  Box- 
office  9373. 


For  Sale:  Two  theatres,  1 indoor,  345 
seats;  1 drive-in,  320  speakers,  both 
within  five  miles.  New  equipment,  no 
competition.  $100,000,  half  cash.  Separate 
or  both  for  joint  consideration.  One  fully 
rented  business  block  and  A-1  office 
equipment  business.  Hunting  and  fishing 
at  your  door.  Other  immediate  interests 
Gord  Broughton,  Box  669,  Bancroft,  On- 
tario, Canada. 


For  Sale:  Indoor,  550  seats,  Oklahoma 
town.  Mel  Danner,  Waynoka,  Oklahoma. 


For  Sale:  444-seat  indoor  and  drive-in 
theatres  presently  doing  good  business  in 
Dublin,  Texas,  population  2,761.  Sales 
price:  Approximately  annual  gross.  T.  A. 
Hester,  Box  13227,  Dallas,  Texas. 


Two  Idaho  theatres,  in  adjoining  towns, 
one  a county  seat.  $50,000.,  including 
buildings.  $20,000  down.  Theatre  Exchange 
Co.,  5724  S.  E.  Monroe  St.,  Portland  22, 
Oregon. 


Indoor  and  drive-in.  Southern  Oklahoma. 
5,000  population.  Doing  nice  business.  No 
competition.  Health  and  age  forces  sale. 
Small  down  payment  will  handle.  Box- 
office  9385. 


THEATRES  FOR  SALE  OR  LEASE 

PALACE  THEATRE,  Marks,  Miss.,  400 
seats,  no  competition.  Population  3,500. 
Ideal  family  operation.  Write  Mrs.  J. 
Henley  Smith,  2209  Ada  St.  Conway,  Ark. 


For  Safe  or  Lease:  Three  drive-in  the- 
atres in  North  and  South  Carolina.  Full 
particulars  on  request.  Contact  G.  R. 
Pattillo,  Box  368,  Tryon,  N.  C.  UL  6-6290. 


Theatre,  brick  and  steel;  for  sale  or 
lease;  industrial  town  20  miles  from 
Pittsburgh;  only  theatre;  700  seats;  fully 
equipped.  McGillick  Company,  306  North 
Homewood  Avenue,  Pittsburgh,  Pennsyl- 
vania 


BUSINESS  STIMULATORS 


Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 


Sure  Fire  Boxoffice  Attraction!  Bring 
people  back  to  your  theatre,  with  standing 
room  only!  We  will  film  a feature  length 
movie  in  sound  & color  of  your  home 
town.  Guaranteed  results.  Write  Sono- 
graph  Pictures,  314  Robson  St.,  Columbus, 
Texas. 


BUSINESS  OPPORTUNITIES 

Have  opening  now  for  alert  operator  to 
build  and  install  the  first  600-CAR  drive- 
in  theatre  in  a 66-acre  amusement  park  in 
Florida  between  Ft.  Lauderdale  and  Hol- 
lywood on  main  highway  of  over  40,000 
cars  passing  daily.  Long  term  lease  up 
to  20  years  at  Fixed  rentals  of  $12,000 
yearly.  No  other  extras — no  percentages — 
no  increases  in  rentals.  This  is  probably 
the  biggest  money  maker  available  in 
Florida  today.  Contact  immediately  Hal 
Green,  President  and  Director  of  Dream- 
land Fun  and  Amusement  Park,  Ft. 
Lauderdale  581-7410,  Florida. 


FILMS  WANTED 

16mm  sound  films  in  A-1  condition.  Will 
purchase  large  or  small  lots.  Leon  Du- 
quette, 97  Snow,  Fitchburg,  Mass. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 


Chairs  rebuilt  in  your  theatre,  re-spac- 
ing, sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 


SEAT  RENOVATING:  Neat,  fast,  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Ed-sel  Ford,  Detroit  8,  Michigan,  Tyler 
8-9481,  Texas  4-2738. 


Theatre  Chairs,  International,  Bodiform, 
plywood.  Lone  Star  Seating,  Box  1734, 
Dallas. 


POPCORN  MACHINES 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . , guaranteed  to 
sell  . . . customized  . . . free  sample 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


SOUND-PROJECTION  SERVICE 
MANUAL 


EXHIBITORS,  PROJECTIONISTS  — RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leof  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


Want  Ads  Work  Fast! 
Get  Results  at  Once! 
BOXOFFICE 


Handy  Subscription  Order  Form 

CLIP  & MAIL  TODAY 


☆ 

BOXOFFICE: 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 

Please  enter  my  subscription  to  BOXOFFICE,  52  issues  per  year  (13 
of  which  contain  The  MODERN  THEATRE  section). 

□ S3.00  FOR  1 YEAR  □ $5.00  FOR  2 YEARS  □ $7.00  FOR  3 YEARS 
□ Remittance  Enclosed  □ Send  Invoice 

THEATRE 
STREET  ADDRESS 

TOWN  STATE 

NAME  POSITION 


POSITIONS  WANTED 

Projectionist,  maintenance,  janitor  com- 
bined. 20  years  experience.  Wonts  per- 
manent job.  Boxoffice  9375. 


Manager  presently  employed,  de  luxe 
first  run  operator,  all  phases,  advertising, 
exploitation,  roadshow  experience,  ad- 
vance, group  sales.  Top  salary,  46  years 
of  age.  Boxoffice  9384. 


Manager,  20  years  experience,  15  years 
as  manager  of  class  "A"  first  run  theatre, 
prefer  Florida.  Boxoffice  9383. 


EQUIPMENT  WANTED 

TOP  PRICES  PAID  ...  For  X-L,  Cen- 
tury and  DeVry  projectors,  CinemaScope 
lenses,  etc.  What  have  you?  Star  Cinema 
Supply,  621  West  55th  Street,  New  York  19. 

DRIVE-IN  THEATRE  EQUIPMENT 


Wanted:  Old-time  slides,  vaudeville- 

photoplays.  5923  Jumilla  Avenue,  Wood- 
land Hills,  California. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  d-rive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 

Want  to  lease  theatre,  option  to  buy 
within  year.  Town  about  5,000,  in  Texas. 
Must  be  priced  right.  20  years  experience. 
Reed  Whatley,  4115  Dumbonton  Road, 
Houston  25,  Texas.  MO  7-9964 


Wanted:  Indoor  in  So.  California.  Write 
J.  C.  Reynolds,  1752  N.  Serrano,  Los  An- 
geles 27. 


THEATRES  FOR  SALE 


West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 


BIG  ENOUGH 


Nowhere  can  you  get  greater  value  for  your  Christmas  Gift 
Dollars,  nor  can  you  make  a more  sensible  and  everlasting  gift 
than  your  annual  Christmas  Salute  to  your  industry’s  Will  Rogers 
Hospital  and  Research  Laboratories. 

You  give  proper  care  and  treatment,  and  all-time  protection  from 
ail  chest  diseases  to  everybody  in  your  industry  (including  your 
own  family  and  yourself)-treatment  and  care  of  such  serious 
diseases  as  lung  cancer,  emphysema,  tuberculosis,  chronic  heart 
disease,  and  a dozen  others,  any  of  which  could  bring  financial 
disaster  to  most  men  and  most  families  if  they  had  no  help. 
You  give  this  help  as  a Christmas  Gift  to  thousands,  with  your 
Christmas  Salute  contribution. 


Remember,  we’re  putting  up  new  buildings,  expanding  our 
research,  increasing  our  patient  capacity... 

So,  make  yours  a BIGGER  Salute  this  year ! 


UIILI  ROGERS  HOSPITHI  S 

cHRisimns  invmHmrni 


^ ETC.,  ETC.,  (md  tlkeik  (ataities,  taa! 

WILL  ROGERS  MEMORIAL  HOSPITAL  ANo\ 


O'DONNELL  RESEARCH  LABORATORIES.  SARANAC  LAKE.  NEW  YORK 


Construction  * Equipment  * Maintenance 
Refreshment  Service  


Profits  pop  ’way  up  when  you  sell  Pepsi  and  popcorn! 
Your  Pepsi-Cola  bottler  will  show  you  how  to  make 
the  most  of  these  two  money-makers.  Call  him  today! 

“Pepsi-Cola"  and  "Pepsi"  are  trademarks  of  Pepsi-Cola  Company,  Reg.  U.S.  Pal.  Off. 


ir. . 

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WAGNER 


SIGN  SERVICE,  INC. 


WAGNER  THEATRE 
ATTRACTION  PANELS 


Signs 
of  Good 
Box  Office 


■ More  theatres  incorporate 
Wagner  attraction  panels  in 
their  marquees  than  any  other 
type. 

• 24-hour  visibility 

• Immediate  passer-by  impact 

• Low-cost,  years  of  service 

• Fast  letter  changeability 

One  man  using  the  patented 
Wagner  Mechanical  Hand  can 
change  your  message  in  min- 
utes, without  ladders.  Patented 
tapered-slot  letters  won’t  slip 
out  of  place  or  fall  off  the  board. 
Window-type  panels  are  avail- 
able in  any  size,  are  readily  serv- 
iced without  removing  frames. 

Mail  the  coupon  for  display 
ideas  and  specific  information 
about  Wagner  attraction  panel 
components. 


Wagner  Sign  Service,  Inc. 

218  South  Hoyne  Avenue,  Chicago  12,  Illinois 

□ Please  send  more  information  about  Wagner 
Theatre  Attraction  Panels 

□ Please  send  the  name  of  my  nearest  Wagner  product  dealer 


address- 


BOXOFFICE  November  20,  1961 


3 


NOVEMBER  2 0,  1961 


^"‘MODERN  THEHRE 

BUYERS’  DIRECTORY  and 
REFERENCE  SECTION 


A BOOM  IN  NiW  INDOOR  THEATRES 

Bellevue,  Wash:  Suburban  Theatre,  Sterling  Theatres  Co 6 

Niles,  III.:  Golf-Mill  Theatre,  Morton  Fink  Enterprises 6 

Phoenix:  Suburban  Theatre,  Forman-Nace  Enterprises 7 

Livonia,  Mich.:  Two-Auditorium  Mai-Kai  Theatre, 

Nicholas  George  Theotre  Enterprises 7 

New  Orleans:  Underground  Art  Theatre, 

The  University  Cinema,  Inc 8 

Chicago:  Hillside  Theatre,  Oscar  Brotman-Leonard  Sherman..., 8 

West  Covina,  Calif.:  Capri  Theatre,  Fred  Stein  Enterprises 9 

Canoga  Park,  Calif.:  Holiday  Theatre,  Jack  Grossman  & Associates..  9 

West  Covina,  Calif.:  Eastland  Theatre,  Sanborn  Theatres 9 

St.  Louis  Park,  Minn.:  Cooper  Cinerama  Theatre, 

Cooper  Foundation  Theatres 10 

Charlotte,  N.C.:  Cinerama  Theatre,  Private  Investors 10 

Albuquerque:  Frontier  Theatre,  Frontier  Theatres 10 


TWO  NEW  THEATRES 


A Smart  New  Theatre  for  Levittown,  N.J 12 

Upstairs  at  La  Canadian 16 

THE  LEGAL  ANGLE 

Last  Will  and  Testament Harold  J.  Ashe  18 

A PORTFOLIO  OF  THEATRE  PLANNING  IDEAS 

A Pair  of  Fine  Old  Showcases  Get  a 1961  Facial 20 

A Traditional  Theatre  Turns  Into  a Unique  Art  House 
in  Las  Vegas 20 

A Touch  of  Elegance  in  the  Foyer 22 

Putting  Sell  on  the  Facade 23 

Looking  In  on  the  New  Auditoriums 24 

Imagination  in  Drive-In  Design 25 

The  Decorator  Touch  in  Theatre  Styling 26 


PROJECTION  AND  SOUND 

What  Makes  the  Projection  and  Sound  System  Tick? 

Wesley  Trout  27 


All  Sound  Units  Must  Be  Matched  for  Fine  Reproduction....  28 

Some  Projection  and  Light  Problems  . . . and  Some 
of  the  Things  That  Can  Be  Done  to  Correct  Them 
Edward  Lachman  30 

REFRESHMENT  SERVICE 

Accounting  Forms — Especially  Developed  by  NAC 
to  Give  Theatremen  a Firm  Grasp  on  Their 
Concessions  Operation John  (Jack)  J.  O'Brien  34 

Budgeting  TIME  at  the  Concessions 37 

A Practical  Guide  for  Concessions  Stand  Employes — 

Tips  From  Theatre  Confections,  Ltd.  Manual 38 

Profitips  From  Concessionaires 41 

DRIVE-IN  THEATRES 

Fun  for  All,  Young  and  Old,  at  the  Drive-In 

Dick  Worn  mack  46 

Winterizing  the  Drive-In  (A  6-City  Survey) 49 

MAINTENANCE  AND  OPERATION 

Keep  Your  House  Tidy!  (A  Wometco  Manual) 56 

Three  Ways  to  Reduce  Your  Insurance  Costs  Without 

Lowering  Your  Protection Allen  Preville  59 


DEPARTMENTS 

A Portfolio  of  Theatre  Planning  Ideas 19 

Projection  and  Sound 27 

Refreshment  Service 34 

Drive-In  Theatres 46 

Maintenance  and  Operation 56 

Readers'  Service  Bureau 61 

Advertisers'  Index 61 

The  Key  to  Better  Buying  Directory at  62 


I.  L.  THATCHER,  Managing  Editor 

The  MODERN  THE/TRE  Section  of  BOXOFFICE  is  included  in  the  first  issue  of  each  month.  Editorial  or  general  business  correspondence  should  be  addressed  to 
Associated  Publicotions,  825  Von  Brunt  Blvd.,  Kansas  City  24,  Mo.  Wesley  Trout,  Technical  Editor;  Eastern  Representative:  D.  M.  Mersereau,  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.;  Central  Representatives:  Louis  Didier,  Jack  Broderick,  5809  N.  Lincoln,  Chicago  45,  ML,  Western  Representative:  Wettstein, 
Nowell  Si  Johnson,  Inc.,  672  Lafayette  Place,  Los  Angeles  5,  Calif. 


4 


The  MODERN  THEATRE  SECTION 


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a boom  in  new 
indoor  theatres 


BELLEVUE,  WASH.:  Scheduled  for  completion  this  month  is  a new  theatre  in  the 
Belle\aie  section  of  Greater  Seattle  by  the  Sterling  Theatre  Co. — a 1,500-seat  luxury 
showcase.  The  theatre  is  the  fifth  de  luxe  neighborhood  house  to  be  constructed  by 
the  circuit,  and  completes  the  company’s  long-range  plans  for  serving  the  entire 
Greater  Seattle  area.  The  theatre  is  adjacent  to  the  Sterling-owned  Belle  Lanes  Bowl. 
The  theatre,  among  other  facilities,  provides  glassed-in  family  rooms  and  a television 
lounge.  It  will  have  a nautical  decor,  in  keeping  with  the  area’s  waterfront  locale. 
And,  like  other  Sterling  theatres,  it  will  provide  the  ultimate  in  patron  comfort. 
Architect:  John  Rushmore  and  Associates,  with  J.  Marcus  Pritica  as  an  associate. 


NILES,  ILL.:  Opening  this  month  is  the  Golf-Mill  Theatre  in  suburban  Chicago. 
Constructed  by  Morton  Fink  Enterprises,  it  serves  as  the  centerpiece  of  a 70-acre 
development  which  includes  a shopping  center  and  garden  apartment  buildings.  The 
theatre,  seating  1,500,  represents  an  investment  of  $1,000,000.  The  auditorium  is  large 
enough  for  1,800  chairs,  but  300  fewer  were  installed  for  greater  patron  seating 
comfort.  The  marquee-sidewalk  canopy  is  heated.  Architect:  Melco  Engineering  Co. 


90  Theatres  Announced 
First  10  Months  of  61 
At  Cost  of  $51550.000 

Exhibitors  and  non-industiT  builders, 
in  the  first  ten  months  of  1961,  an- 
nounced the  constniction  of  90  indoor 
theatres.  Estimated  cost:  $51,550,000. 
This  is  the  most  impressive  report  for 
the  ten-month  period  in  the  last  decade. 
It  tops  the  full  1960  mark  by  50  the- 
atres. Almost  all  of  the  projects  are 
in  the  luxury  class,  and  the  majority 
of  them  are  in  or  near  shopping  centers, 
or  in  suburban  developments.  Sixty-six 
of  the  theatres  have  been  opened,  are 
now  under  construction  or  are  due  to  get 
under  way  soon.  The  remaining  24  are  in 
over-all  building  programs,  to  be 
carried  out  over  the  next  two  or  three 
years.  These  include  15  Cinerama  the- 
atres to  cost  $20,000,000,  and  nine  to 
be  erected  by  National  Theatres  at  an 
estimated  cost  of  $4,500,000.  California 
and  New  York,  with  17  theatres  each, 
led  the  states.  The  90  projects  will  add 
an  estimated  84,000  seats  to  the  capacity 
of  U.S.  indoor  theatres.  They  include 
many  innovations — an  underground  the- 
atre, first  in  this  country;  buildings  de- 
signed exclusively  for  films  produced  in 
the  Cinerama  process;  a 3,000-seat,  twin 
auditorium  theatre ; theatres  designed  as 
key  attractions  in  amusement  centers, 
and  suburbans  with  showcase  styling. 


6 


The  MODERN  THEATRE  SECTION 


Ne 

A 

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AV  otT 
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PHOENIX,  ARIZ  . ; Just  announced  for  construction  in  the  Chris- 
Town  area  of  Phoenix  is  a 1,218-seat  theatre  for  the  Forman-Nace 
Enterprises.  The  building  which  will  cost  $650,000  is  the  second  to 
be  constmcted  by  the  circuit  in  the  last  year  in  the  Phoenix  area, 
and  only  the  second  new  indoor  house  to  be  erected  in  the  Valley 
in  14  years.  The  building  will  have  a frontage  of  111  feet  and  a 
depth  of  195.  The  theatre,  scheduled  for  a February  opening,  will 
be  equipped  for  70mm  projection  and  six-channel  sound,  but  the 


eventual  plan  is  to  install  Cinerama  equipment.  The  1,218  seats 
will  include  425  rocking  chairs,  and  the  rows  will  be  staggered  so 
that  no  chair  is  behind  one  in  the  next  row.  The  screen  will  be 
30  by  60  feet,  largest  in  Arizona.  FoiTnan-Nace  is  a partnership  of 
William  R.  Forman,  president  of  Pacific  Drive-In  Theatres,  a 
major  operator  of  outdoor  theatres  in  the  west,  and  Harry  L.  Nace, 
largest  independent  theatre  owner  in  Arizona,  operating  16  indoor 
houses,  11  drive-ins  in  13  towns.  Architect:  Elmo  K.  Lathrop. 


LIVONIA,  MICH  This  suburb  of  Detroit  will  get  its  first  theatre 
in  the  spring  of  1962,  a two-auditorium,  3,000-seater,  which  will 
be  the  primary  structure  on  a 22-acre  site  which  eventually  will 
be  a $5,000,000  amusement  center.  Nicholas  George  is  the  builder 
and  he  will  celebrate  his  20th  year  as  an  exhibitor  when  the  the- 
atre is  opened  in  the  spring.  The  name  Mai  Kai  is  Polynesian  and 
means  “the  finest,”  and  this  theme  of  a South  Pacific  atmosphere 
will  be  followed  throughout  the  center.  There  will  be  a central 
projection  room  for  the  two  auditoriums  and  an  air  purification 
system  for  filtering  germ-free  and  pollen-free  air  into  the  house. 


This  will  give  maximum  relief  to  patrons  suffering  from  hay  fever 
and/or  sinus  ailments.  There  will  be  a decentralized  parking  area, 
with  eventual  space  for  5,000  cars  and  covered  walkways  to  the 
theatre  and  other  center  areas.  Both  auditoriums  will  provide 
facilities  for  Todd-AO  and  other  widescreen  systems,  and  George 
hopes  to  be  able  to  present  two  first-run  pictures  at  the  theatre 
simultaneously,  giving  patrons  the  choice  of  attending  one  or  the 
other  of  the  auditoriums.  Negotiations  are  now  under  way  with  a 
leading  restaurateur  to  operate  a Polynesian  lounge -restaurant. 
More  projects  are  contemplated.  Architect:  Bennett  Straight. 


BOXOFFICE  ::  November  20,  1961 


7 


indoor  theatres  A Luxury  Art  House  to  Go  Underground 


NEW  ORLEANS,  LA.;  The  first  underground  theatre  to  be  built 
in  the  United  States  has  been  announced  for  the  Tulane-Loyola 
universities  area  by  a group  of  investors  identified  as  The  Univer- 
sity Cinema,  Inc.  It  is  the  first  new  indoor  theatre  for  New 
Orleans  in  ten  years,  and  the  first  in  the  city  to  be  built  especially 
for  the  showing  of  art-house  films.  By  sinking  the  theatre  below 
the  ground,  the  entire  lot  surface  will  be  free  for  parking.  Robert 
Rowen,  president  of  University  Cinema,  said  the  entrance  foyer 
will  be  some  ten  feet  below  street  level,  to  be  reached  by  a curving 
entrance  ramp.  From  the  foyer,  an  auditorium  of  a modified  egg- 
shape  design  will  descend  to  a depth  of  24  feet  below  street  level 
at  the  lowest  point.  A double  wall  of  pre-stressed  concrete,  plus 
waterproofing  and  pumps  will  compensate  for  the  New  Orleans 


water  table.  The  auditorium  will  provide  400  chairs  in  a scien- 
tifically designed  curving  interior,  to  give  patrons  maximum  com- 
fort and  best  possible  reproduction  of  artificial  light  and  sound. 
Only  the  dramatic  entranceway  and  a faint  outline  of  the  domed 
auditorium  will  project  above  the  ground,  Rowen  said.  This  is 
illustrated  in  the  street-level  drawing  above.  The  lower  left  draw- 
ing shows  the  layout  of  the  theatre,  with  entrance  ramp,  lounge, 
ladies’  and  men’s  rooms  and  concessions  bar  at  left  and  audi- 
torium at  right.  Center  photo,  right,  shows  a transverse  section 
of  the  house:  lower  right,  a longitudinal  section  both  indicating 
the  ingenious  methods  used.  Rowen  and  associates  spent  18 
months  studying  the  undertaking.  Architect:  E.  E.  McNaughton, 
E.  M.  Stahl  & Richard  Hunter.  Bill  Mouton,  consulting  engineer. 

CHICAGO,  ILL:  Oscar  A.  Brotman,  exhibitor,  and 
Leonard  H.  Sherman,  realtor  and  builder,  who  last  year 
gave  Chicagoland  one  of  the  most  unusual  drive-in  the- 
atres in  the  country,  the  Oasis,  have  collaborated  again, 
this  time  on  an  indoor  house.  Whereas,  for  the  Oasis, 
designers  called  on  the  Byzantine  art  of  the  Near  East, 
the  architectural  styling  for  the  new  theatre,  now  under 
construction  in  the  suburban  Hillside  Shopping  Center, 
will  be  U.S.  1961.  The  1,600-seat  building  is  being  erected 
adjacent  to  the  impressive  Carson  Pirie  Scott  depart- 
ment store,  at  a cost  of  $600,000.  The  theatre  is  to  be 
equipped  with  Todd-AO  projection  as  well  as  other  wide- 
screen processes,  and  will  operate  on  a single -feature 
policy.  There  will  be  two  party  rooms,  principally  for 
children,  an  art  gallery,  spacious  lounge  areas  and  coffee 
bar — offering  free  coffee  at  all  times.  Brotman  said  he 
also  hopes  to  be  able  to  provide  20-to-40-minute  stage 
shows,  which  will  serve  as  satires  on  the  feature, 
using  amateur  talent.  Architect:  Liebenberg  & Kaplan. 


8 


The  MODERN  THEATRE  SECHON 


17  New  Indoor  Theatres 
Announced  in  California 


WEST  COVINA,  CALIF.:  Of  17  new 

indoor  theatres  announced  in  California, 
two  are  in  the  West  Covina  community, 
a 30,000  population  town  directly  east  of 
Los  Angeles.  At  the  right  is  the  Capri 
Theatre,  now  under  construction  for  the 
fast-growing  Fred  Stein  Entei-prises  in 
southern  California.  The  Capri  is  one 
of  three  1,000-seat  houses  to  be  erected 
by  the  circuit  in  the  L.A.  area.  The 
other  two  are  to  be  built  in  El  Monte 
and  near  Canoga  Park.  All  thi-ee  will 
be  similar  in  design  and  appointments  to 
the  Capri.  They  will  be  equipped  with 
loge-type  luxury  chairs  and  will  have 
projection  for  70mm  attractions,  as 
well  as  other  processes.  Stein  expects 
to  lom  them  on  an  L.A.  first-run  basis. 


CANOGA  PARK,  CALIF  . : N o w under 
construction  and  scheduled  for  a De- 
cember opening  is  the  Holiday  Theatre 
in  northwest  Los  Angeles  county,  at 
Topanga  and  Roscoe  boulevards.  Jack 
Grossman,  operator  of  the  Magnolia 
Theatre  in  Burbank,  and  associates  are 
building  the  new  theatre.  The  920-seat 
house  is  located  in  a five-acre  shopping 
area.  Parking  for  400  cars  is  being  pro- 
vided. The  theatre  marquee  and  en- 
tranceway as  well  as  the  auditorium  it- 
self will  form  the  centerpiece  for  a 
string  of  retail  establishments  which  dot 
the  center.  Architect:  Wm.  Bonham. 


WEST  COVINA,  CALIF  . : Sanborn  Theatres,  headed  by  A.  L. 
Sanborn,  a veteran  of  53  years  in  exhibition,  is  constructing  a 
1,000-seat  theatre,  the  Eastland,  in  the  Eastland  Shopping  Cen- 
ter in  West  Covina.  This  is  one  Los  Angeles  suburb  bursting 
under  stress  of  the  population  explosion,  with  the  Eastland  one 
of  two  de  luxe  houses  under  way.  The  Sanborns,  senior  and 
junior,  presided  at  the  ground-breaking  ceremon»y.  The  theatre 
is  being  erected  at  a cost  of  $500,000,  of  steel  and  concrete  con- 


struction. Parking  for  500  cars  is  being  made  available.  Loge 
chairs  will  be  installed  throughout  the  house,  a seating  luxury 
which  apparently  is  met  with  great  favor  by  theatre  patrons  in 
the  Los  Angeles  area.  The  Eastland  Shopping  Center  involves  an 
expenditure  of  approximately  $30,000,000,  which  makes  it  one  of 
the  most  imposing  of  its  kind  in  southern  California.  Sanborn  sr. 
built  and  operated  the  Rivoli  and  La  Salle  in  Los  Angeles  and 
several  other  area  theatres.  Architect:  Smith  & Williams. 


BOXOFFICE  ::  November  20,  1961 


9 


indoor  theatres  $20,000,000  in  New  Cinerama  Theatres 


ST.  LOUIS  PARK,  MINN.  : The  second  of  two  theatres  designed 
especially  for  Cinerama  attractions,  to  be  built  by  Cooper  Foun- 
dation Theatres,  is  under  construction  in  St.  Louis  Park,  Minn., 
a suburb  of  Minneapolis.  It  will  be  a 900-seat  million-dollar 
structure,  with  the  same  plush  appointments  which  make  the 
Cinerama  theatre  in  Denver  one  of  the  most  luxurious  in  the  U.S. 
As  the  Denver  theatre,  it  will  be  circular  in  design,  which  pro- 
vides a feeling  of  spaciousness  coupled  with  an  intimaey  fre- 


CINERAMA THEATRES:  One  of  the  major  expenditures  for 
indoor  theatres  in  the  next  two  to  three  years  will  be  in  the  area 
of  stnictures  designed  and  built  for  Cinerama  attractions.  With 
the  fii-st  two  feature  pictures  in  this  process  containing  a story 
line  now  in  production,  the  accelerated  pace  of  filmmaking  is 
spurring  Cinerama,  Inc.  into  establishing  a network  of  theatres 
created  for  its  three-projector,  deep-curved  screen  system.  The 
program  calls  for  15  theatres  to  cost  an  estimated  $20,000,000,  to 
be  built  by  the  Wolf  Corp.,  a New  York  construction  company, 
and  leased  back  to  Cinerama,  Inc. 

The  theatres,  according  to  Nicolas  Reisini,  president  of  Cine- 
rama, Inc.,  will  be  built,  among  other  cities,  in  New  York,  Boston, 
St.  Louis,  San  Francisco,  New  Oi'leans,  Phoenix,  Miami  and 
Seattle.  Each  of  the  theatres  will  seat  about  1,000  patrons.  Al- 
though details  of  planning  and  construction  have  not  been  an- 


quently lost  in  the  large  conventional  auditorium.  The  theatre 
will  include  five  lounging  areas,  a large  patio  and  expansive 
lobby-lounge.  It  is  located  in  the  center  of  a 32-acre  complex 
containing  motel  and  recreational  facilities.  The  theatre  site  will 
provide  400  parking  spaces.  The  circuit  also  operates  Cinerama 
theatres  in  Omaha  and  Oklahoma  City,  and,  showing  its  confi- 
dence in  the  future,  has  plans  for  new  theatres  in  Omaha,  Colo- 
rado Springs.  St.  Louis  Park  designer;  Mel  Glatz. 


nounced,  it  is  anticipated  that  the  design  will  be  in  the  cylindri- 
cal scheme  of  Cinerama  projection,  with  luxury  styling  through- 
out. 

In  addition  to  the  Wolf -constructed  theatres.  Cinerama  will  go 
into  dozens  of  theatres  in  other  cities,  where  present  properties 
will  be  converted  for  the  system.  Remodeling,  re-equipping  with 
the  three-projector  mechanisms  and  screen  and  general  updating 
of  theatres  will  result  in  the  expenditure  of  many  additional  mil- 
lions of  dollars.  The  most  recent  theatre  announced  for  a re-do 
job  to  accommodate  Cinerama  is  the  Carolina,  a Wilby-Kincey 
Corp.  theatre  in  Charlotte,  N.C.  The  theatre  is  to  be  remodeled 
at  a cost  of  more  than  $100,000  to  bring  Cinerama  into  the 
Carolinas  for  the  first  time.  Seating  is  to  be  cut  from  1,400  to 
1,200  and  the  front  and  lobby  area  will  be  redone.  Sixteen  other 
theatres  have  been  remodeled  for  the  process  during  the  year. 


ALBUQUERQUE,  N.M  11  another  shopping  center  theatre 
is  the  Frontier  to  be  coi  icted  by  Frontier  Theatres,  a major 
circuit  operating  in  the  si  . hwest  with  headquarters  in  Dallas. 
The  theatre  to  cost  approximately  $500,000  will  be  part  of  a 70- 
acre  center.  The  circuit  recently  acquired  a two-acre  site  on 


which  to  construct  the  house.  Construction  of  the  1,000-seat  the- 
atre will  begin  shortly  with  an  opening  set  for  early  spring,  ac- 
cording to  Louis  C.  Higdon,  Frontier  vice-president.  The  circuit 
has  six  theatres  in  Albuquerque,  of  approximately  85  it  operates. 
Tw'enty-three  drive-ins  are  included  in  the  southwest  circuit. 


10 


The  MODERN  THEATRE  SECTION 


new  Dole  Pacer 


nc  ¥ there  are  two  graa 
3-driiik  dispen:;: 

(one  of  them  is  just  right  for  you!) 


The  new  Dole  Pacer  looks  like  the  famous  Dole 
Director.  But  there’s  a difference: 

The  Pacer  is  an  ice-cooled  dispenser,  designed 
for  use  where  there  is  a ready  source  of  ice  and  pre- 
cooled carbonated  water. 

The  Director  utilizes  mechanical  refrigeration 
and  is  available  with  a built-in  carbonator,  if  desired. 

One  of  them  is  exactly  right  for  you!  Either  of 
them  can  help  you  increase  total  refreshment  sales 
. . . and  give  you  more  profits  per  square  foot.  Look 
at  these  outstanding  merchandising  features: 


s Speeds  service  — Serves  three  drinks  from  one 
dispenser.  * Illuminated  End  Panels  with  brilliant 
transparency  inserts.  * Built-in  Dole  Valves  as- 
sure accurate  quality  control.  * New  Deeper  Base 
accommodates  all  size  drinks.  ® Three  IVa -gal- 
lon syrup  tanks  give  big  capacity.  ^ Rugged 
Construction  — durable  Implex  plastic  cabinet. 

For  further  information,  see  your  representa- 
tive for  Coca-Cola,  or  write:  Manager,  Vending  and 
Equipment,  Fountain  Sales  Dept.,  The  Coca-Cola 
Company,  P.  O.  Drawer  1734,  Atlanta  1,  Georgia. 

"COCA-COLA"  AND  "COAE"  ARE  REGISTERED  TRADE-MARKS  OF  THE  COCA-COLA  COMPANY. 


Manufactured  and  distributed  by  The  Dole  Valve  Company,  Chicago,  Illinois 


BOXOFFICE  ::  November  20,  1961 


11 


A SMART  NEW  THEATRE  FOR  LEVITTOWN,  N.J. 


OWNER  • Melvin  J.  Fox  ARCHITECT  • Supowitz  & Demchik,  Berger  & Griffith,  Associates 


Stone,  brick,  glass  and  tile  have  been  artfully  blended  to  create  the  wholly  planted  areas  in  front  of  and  at  the  sides  of  the  theatre  add  to  the  overall 

modern  appearance  of  the  new  Fox  Theatre  in  Levittown,  N.J.  The  sodded  and  pleasing  effect.  The  side-mounted  marquee  is  of  steel  and  glass,  neon-lighted. 


By  AL  ZURAWSKI 

T HEATRE  CHAIN  owiier  Melviii  J. 
Pox  lives  in  one  of  the  older  sections  of 
LevittowTi,  N.J. — the  fastest  growing  town- 
ship in  the  entire  country. 

He  recalls  the  days  when  a local  resi- 
dent wanting  to  go  to  a movie  had  to  travel 
some  20  miles  into  another  state.  He  helped 
to  remedy  this  problem  when  ten  years 
ago  he  erected  his  F\>x  Theatre  in  River- 
side. 

A few  years  later  the  famous  builder 
William  J.  Levitt  bought  up  a gigantic 
tract  of  land  that  consisted  of  the  better 


part  of  three  towns.  He  started  building 
his  new  Levittown. 

That  was  at  the  beginning  of  one  of  the 
biggest  population  explosions  in  the 
coimtry. 

When  Fox  saw  the  influx  of  new  resi- 
dents to  his  area,  he  remarked  one  day: 
“These  people  deserve  the  best.” 

He  then  visualized  a new  Fox  Theatre, 
and  practically  right  in  his  own  back  yard. 
Since  Fox  started  thinking  about  his  plan 
early,  he  was  ready  to  put  it  into  operation 
when  Levitt  began  building  an  ultra-mod- 
ern shopping  center  to  serve  his  new  com- 
munity which  will  have  a population  up  to 
60,000  in  a year  or  so. 


Fox  negotiated  for  space  in  the  center 
and  because  of  the  magnitude  of  his  plan, 
Levitt  and  his  designers  gave  Fox  what  now 
is  the  focal  point  of  the  vast  complex  of 
shops,  stores  and  park  area. 

The  Fox  Theatre  in  Levittown  today  is 
the  newest  and  most  modern  in  south 
Jersey.  Constructed  at  a cost  of  over  a 
half -million  dollars  and  outfitted  at  an 
additional  outlay  of  over  $150,000,  the  Fox 
seats  1,200  patrons. 

It  is  the  only  house  between  Philadelphia 
and  New  York  City  equipped  with  70mm 
projection  equipment  and  screen  and  full 
stereophonic  sound. 

Fox,  who  has  a particular  interest  in 
providing  the  finest  sound  in  his  theatres, 
has  equipped  the  Levittown  house  with  fa- 
cilities to  handle  everything  from  optical 
films  to  foui’-track  stereo  prints  to  the 
six-track  70mm  attractions.  The  auditor- 
ium is  equipped  with  14  side  wall  speakers 
and  five  backstage  speakers. 

Fox  calls  this  the  strongest  link  in  his 
chain  of  24  theatres  that  stretches  into 
Pennsylvania  and  New  Jersey. 

The  new  Fox  is  located  off  Route  130,  a 
main  highway  linking  over  a dozen  towns 
nearby.  Fox  says  that  in  addition  to  draw- 
ing patrons  from  Levittown,  theatregoers 
from  the  nearby  communities  and  even  as 
far  away  as  Philadelphia  and  Ti-enton  come 
in  daily. 

The  Fox  Theatre  building  is  constructed 
of  stone,  brick,  glass  and  tile.  The  lobby, 
bright  and  colorfully  decorated,  is  situated 
so  that  theatre-bound  traffic  moves 
smoothly  along  without  interfering  with 
Continued  on  page  14 

CREDITS:  Carpeting:  Magee  • Changeable  let- 
ters: Bevelite  • Film  cabinets  and  automatic  film 
splicer:  Neumade  • Lamps:  Ashcraft  • Motor  gen- 
erator: Hertner  • Lenses:  70mm,  Isco  Kiptagom; 
Kollmorgen  Super  Snaplite  F17;  Bausch  & Lomb 
anamorphic  • Projectors:  Century  • Automatic  re- 
winds: Goldberg  Bros.  • Seating:  Griggs  • Screen: 
Hurley  • Sound:  RCA  • Ticket  Register:  General 
Register  Co. 


The  1,200-seat  house  is  the  only  theatre  between  Philadelphia  and  New  York  City  with  70mm  projection 
equipment  and  screen  and  complete  stereophonic  sound.  It  can  present  all  mediums  from  optical  films 
to  four-track  stereo  prints  and  on  up  to  six-track,  70mm  pictures.  The  screen  is  25  by  54  feet. 


12 


The  MODERN  THEATRE  SECTION 


New  Weatherproof 
Golden 

HOT-SHOT 

Electric  In-Car 

HEATER 


heats  quicker , . , circulates  more  heat  faster 
than  any  other  drive-in  heater  available 


In  comparison,  the  Golden  Hot-Shot  makes  other 
drive-in  heaters  seem  like  hand-warmers  (instead 
of  body-warmers).  The  Hot-Shot  heats  quicker 
and  then  circulates  this  heat  all  around  the  car 
faster.  That’s  the  secret  to  customer  comfort  and 
attendance  . . . "instant”,  well-circulated  heat. 


Hot-Shot’s  design  makes  the  difference.  Although 
all  heaters  of  equivalent  wattage  produce  the 
same  number  of  B.T.U.s,  the  difference  in  heating 
ability  results  from  the  efficiency  of  the  heating 
element  and  the  way  this  heat  is  used  and  circu- 
lated. Compare  the  Hot-Shot  with  any  other 
heater  and  feel  the  big  difference  yourself. 


The  Golden  Hot-Shot  has  these  important  features: 


INSTANT  HEAT 

King-size  Chromalox  sealed  Incoloy  ele- 
ment (similar  to  electric  ranges)  pro- 
vides safe  heat  in  less  than  60  seconds. 


HI  VOLUME  CIRCULATION 

Special  fan-shroud-motor  design  circu- 
lates from  2.5  to  5 times  as  much  hot  air 
as  other  brand  heaters. 


LOW  MAINTENANCE 

Completely  weatherproofed.  Heavy  duty 
construction.  Metal  parts  either  alumi- 
num or  stainless  steel.  Sealed  motor 
bearings.  Encased,  sealed  thermostat. 


EASY  HANDLING 

Compact  size  Wi"  x 7"  x IVi".  Cord 
wraps  around  handle.  Designed  for  easy 
stacking  (no  special  storage  racks 
needed). 


DUAL  FLOW  HOT  AIR  DELIVERY 

Hot  air  is  split  into  two  streams  at  divergent 
angles.  Result  is  faster,  more  even  heat  distribu- 
tion, warmer  cars,  happier  customers. 

post  Hanger  Brackets  and  Pigtails  Avail* 
able  for  Heater  Installation. 

FREE  WIRING  SERVICE  Standard 
wiring  diagrams,  other  information  provided. 

★ FINANCING  AVAILABLE  TO  COVER  BOTH 
HEATERS  AND  COMPLETE  INSTALLATION 
COST.  Low  down  payment,  long  term  financing. 


TESTS  PROVE  HOT-SHOT  MOVES 

2.5  TO  5 TIMES  AS  MUCH  HOT  AIR 

Comparative  anemometer  tests  between  the  new  Hot-Shot 
and  other  brand  heaters  (same  wattage  and  voltage) 
showed  these  results  in  cubic  feet  per  minute: 


Hot-Shot 81.9 

Brand  A 32.4 

Brand  B 15.9 


MODELS  TO  FIT  YOUR  NEEDS 

There’s  a Hot-Shot,  with  straight  or  coiled  cord,  to  fit  the 
specific  needs  of  your  theatre.  Standard  models  come  in... 
Wattages  — 600,  750 
Voltages  --  120,208,240 
Other  wattages  available  on  special  order. 


1214  CHERRY  ST.  • TOLEDO,  OHIO  • PHONE;  CHerry  3-8106 


HEATERS  • SPEAKERS  • JUNCTION  BOXES  • CAR  COUNTERS  • BURGLAR  ALARMS 


BOXOFFICE  November  20,  1961 


13 


FOX  THEATRE  • Leviftown,  N.  J. 


Luxury  theatre  chairs  are  on  wide,  wide  centers  to  provide  plenty  of  legroom  for  patrons' 
comfort,  ana  make  it  easy  for  patrons  to  pass  in  front  of  these  who  are  seated.  Chairs 
are  Push-Backs  with  foam  rubber  arms  and  padded  backs  and  seats.  They  are  upholstered 
with  a high-grade  nylon.  The  seating  is  an  example  of  Fox's  desire  to  give  patrons  the  best. 


A part  of  the  parking  area  is  seen  here  through  the  glass  doors  of  the  lobby.  Total  park- 
ing capacity  of  the  shopping  center  is  for  1,000  cars,  available  to  Fox  patrons  because  of 
its  central  location  in  the  center.  The  parking  lot  is  located  in  front  of  the  theatre. 


The  desirably  large  and  well-equipped  projection  room  in  the  Fox  is  one  any  boothman 
would  enjoy  working  in.  Arrangement,  lighting  and  ventilation  are  of  the  best. 


An  unusual  waterfall  drapery  effect  brightens  the  sidewalls  of  the 
Fox.  The  bullet-like  fixtures  on  the  wall  are  shields  for  audi- 
torium lighting.  One  of  the  14  surround  speakers  is  shown. 


Colorful  tile  decorates  the  base  of  the  massive  boxoffice  and  the 
column  to  the  left  of  the  entrance  doors,  on  which  is  mounted  an 
illuminated  attractions  display  case.  A stone  planter  and  an  open 
brickwork  column  add  other  decorative  touches  to  this  area. 


Continued  from  page  12 

those  heading  for  an  exit.  It  curves  gently  toward  the 
main  auditorium. 

While  stone,  tile  and  glass  add  interesting  touches 
to  the  styling  of  the  exterior,  it  is  the  brick,  painted 
a glistening  white,  which  dominates  the  building.  The 
white  accentuates  the  simplicity  of  design  and  creates 
a perfect  setting  for  the  stone  planters  and  tiled  box- 
office  entrance  area.  This  area  basically  is  enclosed 
by  glass,  extending  from  floor  to  roof. 

Inside  the  theatre,  pastel  colors  predominate.  The 
lobby-foyer  walls  are  covered  with  lavender  Viertex 
and  the  ceiling’s  acoustical  tiles  are  of  the  same  hue. 
The  women’s  powder  room  is  done  in  canary  yellow 
and  the  washroom  is  in  pink  and  blue  tile,  while  the 
men’s  washroom  is  decorated  in  bi-owns  and  beige. 

The  architects  for  the  theatre  were  Supowitz  and 
Demchick,  Berger  and  Griffith,  Associates.  David  E. 
Brodsky  handled  the  decorations,  and  Blumberg  Bros, 
supplied  and  equipped  the  house. 

Because  of  its  convenient  location  in  the  center  of 
the  shopping  area,  some  1,000  parking  spaces  are 
available  to  Fox  patrons  right  out  front  of  the  theatre. 

This  roominess  extends  into  the  auditorium  where 
extra  wide  and  generously  spaced  seating  is  arranged. 
The  entire  house  is  air  conditioned. 


14 


The  MODERN  THEATRE  SEOTON 


Dr  Pepper  tops  all  flavor  brands  In  soft  drink  sales 


Are  you  cashing  in? 


“It’s  Different ...  I like  it!”  is  more  than 
an  advertising  theme. 

It’s  the  reaction  thought  or  spoken  by 
almost  everyone  who  tries  Dr  Pepper.  Not 
a cola,  not  a standard  fruit  flavor,  Dr 
Pepper  is  different.  And  delightful.  So 
delightful,  people  who  have  tried  order 
Dr  Pepper  again.  And  again.  Conse- 
quently Dr  Pepper  captures  both  the  sea- 
sonal flavor  market,  and  rides  hand- 


somely along  with  the  year-long  cola 
market ! 

Dr  Pepper,  along  with  a popular  cola, 
gives  you  two  year  ’round  best  sellers. 
And  since  most  of  the  public  prefers  a 
flavor  to  a cola,  it’s  smart  to  feature  the 
most  popular  flavor  brand  of  all. 

If  you’re  not  already  sharing  Dr  Pepper 
profits,  get  the  full  story  from  the  Foun- 
tain-Vending Division,  Dr  Pepper  Com- 
pany, P.O.  Box  5086,  Dallas,  Texas. 


NATIONALLY  ADVERTISED 
NATIONALLY  DISTRIBUTED 


IS 


BOXOFFICE  ::  November  20,  1961 


Upstairs 
at  La  Canadien 


Second-Floor  Auditorium 
Popular  in  Montreal 


^A^hile  the  boxoffice  and  lobby  of 
the  Canadien  Theatre  in  Montreal,  Canada, 
are  on  the  ground  floor,  the  lounge  and 
auditorium  are  one  floor  above,  an  ar- 
rangement that  had  already  proved  suc- 
cessful at  the  Plaza  Theatre,  another 
Montreal  house  owned  by  Michel  Costom 
and  also  designed  by  Architect  Arthur 
Mogilesky. 

The  lobby  is  bright,  gay  and  sparkling. 
From  the  street,  it  is  an  eye-stopper.  The 
colors  are  white,  bright  red,  and  gray. 
There  is  a large  cluster  of  luminous  plastic 
globes  hanging  from  the  ceiling,  and  one 
entire  wall  is  covered  with  smoked  mirror. 

Pi'om  here,  a flight  of  white  marble  steps 
rises  to  a floating  white  marble  bridge 
which  spans  the  lobby.  Then  another  half 
flight  of  steps  leads  to  the  lounge. 

The  lounge  is  rich  and  elegant  with 
quieter,  more  dramatic  lighting.  The  colors 
are  gold  with  rich  red  accents  against  dark 
gray  and  white.  The  ceiling  is  composed  of 
curved,  textured  plaster  vaults  in  charcoal 
gray.  Cold  cathode  lighting  around  the 
edges  of  the  vaults  gives  the  ceiling  a float- 
ing effect.  Set  into  the  vaults  are  baffle 
downlights  which  throw  pools  of  light  on 
the  gold  carpet.  Special  panels  of  white 
marble  pebbles,  imported  from  Italy,  have 
been  set  against  the  light  gray  walls. 

Up  a few  more  stairs  from  the  lounge  is 
the  auditorium;  patrons  enter  at  its  mid- 


Above  is  a view  of  the  lobby  of  the  new 
Canadien  Theatre  in  Montreal,  taken 
from  the  floating  marble  bridge  which 
spans  the  lobby.  Another  half  flight  of 
steps  leads  up  to  the  lounge  and  audi- 
torium level.  The  hanging  light  bulbs  are 
plastic  and  the  floor  is  brown  and  white 
Italian  tile.  One  entire  wall  is  smoked 
mirror.  At  right  is  a view  from  the  snack 
bar  in  the  lounge  showing  entrance  to 
general  office  and  a beauty  salon. 
Costom,  in  first  planning,  said  "to  bring 
people  back  to  the  movie  theatres,  we 
must  recreate  the  elegance  and  excite- 
ment of  the  old  film  houses — in  modern 
terms,"  as  was  done  in  the  Canadien. 


point.  The  house  is  of  quiet  simplic- 
ity. The  finishes  are  subdued  and  un- 
obstrusive.  The  screen,  in  contrast, 
is  a very  strong  element,  almost  the 
only  focal  element.  There  is  no  pro- 
scenium arch,  and  the  screen  extends 
almost  the  full  width  of  the  theatre. 


This  brings  the  spectator  almost  into 
the  picture. 

Off  the  Canadian’s  lounge  is  a 
modern  beauty  salon,  while  the  en- 
trance to  the  theatre  offices  is  also 
off  the  lounge,  and  up  another  short 
flight  of  stairs. 


The  Canadien  by  day  shows  three-foot-hlgh,  bright  red  letters 
against  a white  facade.  A glazed  brick  pier  in  the  center  is 
the  same  bright  red.  The  three-foot-high  plastic  globes  spell- 
ing out  the  theatre  name  are  balls  of  light  extending  out  over 
the  sidewalk  and  can  be  seen  from  quite  a distance. 


The  Canadien  lounge  is  charming  with  its  ceiling  vaults  of  textured  charcoal  plaster  pierced 
with  downlights.  Carpet  is  gold  and  the  seating  is  in  rich  red.  The  textured  white  wall  panels 
are  made  of  hand-set  Italian  marble.  The  six-foot  sofas  were  custom-made  for  the  theatre. 
The  snack  bar  may  be  seen  in  the  rear  center  of  the  picture.  Stairway  leads  to  office. 


16 


The  MODERN  THEATRE  SECTION 


35/70 

SPECIAL 


For  indoor  screens 
up  to  45  feet— 
drive-ins  up  to  90  feet 


Big  savings  on 
installation  and  operation. 


THE^^  ELECTRIC  CORPORATIONfJf  City  Pork  Avenue  • Toledo  1,  Oh 


BOXOFFICE  ::  November  20,  1961 


17 


The  Admission 
Control  System 
that  means 
Good  Business 
Good  Showmanship 


' ""ere/,, 

'"•'ft. 

•'On! 


'"tfo, 

'■ep/Q 


General  Register  Corp. 

43-01  Twenty-Second  Street 
long  Island  City  1,  N.  Y. 


1018  So.  Vabash  Ave.,  Chicago  5,  III 


What  Every  Exhibitor  Should  Know  About  His  | 

LIST  WILL  m testlmestI 

Leaving  a Substantial  Estate  Is  Not  a Satisfactory  | 
Substitute  for  a Carefully  Drawn  Document  I 

i 

By  HAROLD  J.  ASHE  ; " 


Unlikely  as  it  may  seem  to  a 
reasonably  prudent  person,  a surprisingly 
large  number  of  people  die  intestate;  that 
is,  they  do  not  leave  a will  disposing  of 
their  possessions.  In  fact,  many  otherwise 
prudent  persons  are  among  those  who  fail 
to  make  a will.  In  a poll  of  alumni  of  Co- 
lumbia University’s  professional  schools, 
nearly  half  of  the  45,000  answering  the 
questionnaire  admitted  having  no  will. 
Twenty-five  per  cent  of  attorneys  polled 
pleaded  guilty  on  this  count. 

Obvious  fact  overlooked  by  those  failing 
to  make  a will  is  this:  Each  person’s  lease- 
hold on  life  is  of  uncertain  duration.  A 
young  theatre  owner  may  die  in  his  30s 
without  a will  just  as  an  older  exhibitor 
may  do  so  in  his  60s.  As  a matter  of  fact, 
failing  ever  to  quite  get  around  to  making 
a will  is  likely  to  become  a lifelong  ex- 
pression of  procrastination.  The  exhibitor 
who  neglects  this  need  in  his  younger  years 
is  not  likely  to  remedy  the  oversight  with 
advancing  age. 

HASTY  WILLS  UNSATISFACTORY 

Probably  a good  many  exhibitors  kid 
themselves  with  the  promise  they’ll  make  a 
will  when  their  “time  comes.’’  Fact  over- 
looked: The  manner  of  a person’s  death 
may  not  include  either  time,  opportunity 
or  physical  or  mental  condition  for  last- 
minute  will-making.  Moreover,  hastily 
constructed  wills,  made  with  little  reflec- 
tion, may  fail  of  their  objective,  if  not 
prove  to  be  defective. 

Leaving  a substantial  estate  is  not  a 
satisfactory  substitute  for  a will.  In  fact, 
a smaller  estate,  backstopped  by  a will, 
may  accomplish  more  for  those  persons 
an  exhibitor  wants  to  provide  for  than  a 
larger  estate  without  a will.  Without  a will, 
there  may  be  great  hardship  and  personal 
tragedy  for  suiwivors.  Needless  wrangling 
and  ill  will  could  have  been  allayed,  at 
least  in  large  measure,  by  a will.  There 
may  be  considerable  shrinkage  in  estate 
values  precisely  because  of  this  oversight. 

It  is  true  the  respective  states  have  laws 
governing  the  distribution  of  property  of 
a person  who  dies  intestate.  This  misleads 
some  people  to  assume,  erroneously,  that 
the  state  in  stepping  in  will  assure  an 
equitable  distribution  of  the  estate,  and 
that  this  will  suffice  as  well  as  a will. 
Occasionally  it  works  out  that  way.  How- 
ever, an  exhibitor  is  foolish  to  count  upon 
such  a happy  outcome  if  he  has  any  re- 
gard whatsoever  for  those  nearest  and 
dearest  to  him  who  survive  his  death,  and 
particularly  if  some  or  all  of  those  whom 
he  cherishes  do  not  appear  in  the  proper 
order  of  descent  in  relationship  to  him. 


Law  of  descent.  Estate  distribution  may 
fail  to  fulfill  an  exhibitor’s  wishes  even 
though  his  desires  have  been  expressed 
many  times — but  not  in  a will.  Each  state 
spells  out,  in  an  arbitrary  order  of  relation- 
ship, who  may  inherit  in  the  absence  of  a 
will.  The  result  may  be  that  certain  per- 
sons will  be  favored  and  others  be  elimi- 
nated, even  though  in  life  this  did  not  re- 
flect those  favored  by  the  deceased.  Not 
infrequently,  part  or  all  of  the  estate  winds 
up  in  the  possession  of  the  one  person 
above  all  others  whom  the  deceased  did 
not  wish  to  benefit  by  his  death.  In  the 
absence  of  a will  the  relationship  is 
determining. 

Who  benefits?  By  drawing  up  a will  an 
exhibitor  expressly  sets  forth  which  per- 
sons, related  to  him  or  not,  he  wishes  to 
share  his  estate  and  to  what  extent.  At  the 
same  time  he  may  mention  certain  persons 
to  whom  he  leaves  nothing.  Failing  to  do 
this  may  open  the  way  for  a lawsuit,  such 
as  in  the  case  of  offspring.  Fighting  such 
a suit  may  be  exceedingly  expensive  and  at 
the  same  time  delay  the  timely  distribution 
of  the  estate.  ’This  can  result  in  needless 
hardship  for  legatees.  It  can  also  result  in 
estate  shrinkage. 

PERIODIC  GIFTS 

In  this  connection,  a will  may  specifi- 
cally mention  certain  survivors  who,  prior 
to  testator’s  demise,  have  been  provided  for 
otherwise.  Many  people,  mindful  of  estate 
taxes,  make  periodic  gifts,  to  their  off- 
spring particularly,  instead  of  lump  sum 
conveyance  after  death. 

Periodic  review.  Even  if  an  exhibitor 
has  prepared  a will  he  should  not  assume 
it  will  suffice  over  the  years.  He  may  need 
to  re-examine  his  will  as  his  fortunes 
change  for  better  or  worse.  A will  which, 
at  time  of  signing,  reflects  a testator’s 
wishes  may  fail  to  do  so  with  the  passage 
of  time.  He  may  acquire  additional  chil- 
dren, by  birth  or  adoption,  to  whom  he 
wishes  to  make  bequests.  His  children  may 
marry  and  acquire  families,  and  he  may 
wish  to  remember  grandchildren  in  his 
will,  even  if  only  with  token  bequests. 
Marriages,  deaths  or  divorces  occurring 
among  those  mentioned  in  the  will  should 
result  in  prompt  revision  of  a will.  The 
sale,  loss  or  gift  of  property  set  forth  in 
the  will  may  make  rewriting  the  will  im- 
perative. A replacement  should  be  pro- 
vided if  a trustee  or  executor  dies  with 
the  will  naming  him  in  force. 

Describe  item  to  be  distributed.  Where 
specific  items  of  property  are  being  devised 

Continued  on  page  44 


18 


The  MODERN  THEATRE  SECTION 


A PAIR  OF 


The  old  Broadway-Capitol  in  Detroit  is  now  the 
Grand  Circus,  and  in  the  transformation  United 
Detroit  Theotres,  the  owner,  provided  o thorough 
facelifting  job.  From  stem  to  stern,  the  theatre 
was  modernized,  with  the  new  marquee  the  most 
spectacular  of  the  changes.  The  front  is  32’ 2 
feet  long,  16  feet  3 inches  wide.  The  sides  are 
each  19  feet  long.  The  attraction  board  allows 
for  11  lines  of  copy,  and  uses  three  sizes  of 
letters.  The  name  of  the  theatre  rises  42  inches 
along  the  front  of  theatre,  28  at  the  sides. 


A TRADITIONAL  THEATRE  TURNS  INTO 


20 


The  MODERN  THEATRE  SECTION 


FINE  OLD  SHOWCASES  GETS  A 1961  FACIAL 


This  is  the  theatre  styling  in  the  grond  monner, 
at  Fabian's  Palace  in  Albany,  N.Y.  With  the 
decision  to  provide  the  theotre  with  a face- 
lifting, the  circuit  decided  to  retain  the  fine 
architectural  features  of  the  foyer,  but  to  mod- 
ernize through  the  use  of  attractive,  light  colors 
and  stripping  away  gingerbread  moldings  and 
side  brackets.  The  wood-paneled  walls  were 
treated  to  a coat  of  ivory  paint,  the  ceiling  to  a 
light  blue,  while  the  floor  was  carpeted  in  solid 
royal  blue.  Alcove  drapes  ore  gold  metallic  cloth. 


A UNIQUE  ART  HOUSE  IN  LAS  VEGAS,  NEV. 


In  this  informal  setting  Guild  patrons  enjoy  a 
cup  of  expresso,  or  a dish  of  spumoni,  tortino, 
or  imported  candies.  The  arched  mirrors,  in  the 
style  of  the  ceiling  arches,  reflect  art  exhibit. 


The  Guild  in  Las  Vegas,  Nev.,  was  a conventional  theatre,  with  the  conventional  run  of  pictures,  until  the 
owners  decided  that  the  time  had  come  for  the  town  to  have  an  art  theatre.  Unless  they  had  razed  the 
entire  structure  and  started  from  scratch,  the  Nevada  Theatre  Corp.  owner  could  not  have  done  a more 
thorough  job  of  creating  a new  theatre.  Everything  was  changed,  from  a new  decorative  sidewalk  with 
potted  trees,  to  the  screen.  An  unusual  technique  was  used  in  creating  the  design  for  the  front  of  the 
theatre.  Sgraffito,  a scratch  design,  an  old  Italian  art,  was  employed.  The  designs  were  scratched  into 
the  cement  facing  before  it  hardened,  then  painted  in  bright  colors  when  the  cement  hardened.  In  the 
auditorium,  large  panels  of  geometric  designs  in  bold  colors  were  introduced.  The  old  refreshment  stand 
was  replaced  by  an  expresso  bar,  with  ice  cream  parlor  tables  and  chairs  added  to  provide  an  informal 
spot  where  patrons  could  sip  coffee  and  enjoy  other  refreshments.  An  art  gallery  is  nearby. 


BOXOFFICE  ::  November  20,  1961 


21 


A TOUCH  OF  ELEGANCE  IN  THE  FOYER 


Both  on  air  of  elegance  and  one  of  intimacy  were  achieved  in  transforming  the  Empire  Theatre,  Kansas  City,  into  a 
showcase  for  long-run,  hard-ticket  presentations.  Now  a theatre  with  a maximum  2,100  seating  capacity,  the  40-year-old 
building  at  one  time  was  a 3,200-seat  motion  picture  and  vaudeville  house,  with  all  the  garish  touches  of  the  old  movie 
palaces.  Rich  and  royal  colors  of  blue,  gold  ond  cream  are  employed  throughout  the  house.  Owner:  Durwood  circuit. 


in  the  smart  Old  Orchard  Shopping  Center  in  suburban  Chicago,  the  motion  picture  industry  has  gained  an  elegant 
showploce,  the  $1,500,000  plush  Old  Orchard  Theatre.  Shown  here  is  the  circular  lobby-foyer,  with  its  sunken  potio 
lounge,  which  overlooks  on  outside  planter  area.  The  living  foliage  motif  is  carried  throughout  the  theatre.  The  statues 
at  the  head  of  the  lounge  steps  were  imported  from  England.  Built  by  Raymond  Marks  and  Martin  Rosenfield. 


22 


The  MODERN  THEATRE  SECTION 


PUTTING  SELL 
ON  THE  FACADE 


Utilizing  a great  section  of  the  facade  as  the  the- 
atre morquee  end  attraction  board  has  become  a 
popular  practice  of  exhibitors  these  recent  years. 
In  the  photo  at  the  left,  the  attraction  boord  is  the 
facade  at  the  Theatre  Canadien  in  Montreal,  a 
Michael  Costom  theatre.  The  theatre  is  unusual, 
too,  in  thot  only  the  ticket  office  ond  the  lobby  are 
on  the  street  level.  The  auditorium  and  lounge  are 
on  the  second  floor.  The  upstairs  auditorium  idea  is 
popular  with  Montreal  patrons,  management  says. 


At  the  new  Cine  Coliseo,  3,400-seat  the- 
otre  in  Ciudad  Juarez,  Chihuahua, 
Mexico,  dramatic  use  of  the  entire  face 
is  employed  for  the  name  of  the  theotre. 
Black  marble  pillars,  blue  stucco  and  a 
rock  wall  flanking  the  glass  doors  add  to 
the  luxury  touch.  Although  admission 
prices  in  Mexico  are  low,  by  government 
edict,  circuits  continue  to  erect  huge 
luxury  theatres  because  of  the  high  at- 
tendance. Cine  Coliseo  was  built  by 
Operadora  de  Teatros,  S.A.  of  which 
Manuel  Espinosa  Iglesias  is  the  president. 


In  pylon  style,  the  attraction  board  is 
built  into  the  upper  face  of  the  new 
Kachina  Theatre  in  Scottsdale,  Ariz., 
Phoenix  suburb.  The  letters  are  set 
against  a panel  of  clear  plastic.  The 
exterior  of  the  theatre  is  faced  with 
white  stucco.  The  theatre,  first  built  in 
the  areo  in  17  years,  is  a showcase  link 
in  the  Harry  L.  Nace  circuit.  The  the- 
atre was  built  at  a cost  to  $800,000. 


BOXOFFICE  ::  November  20.  1961 


23 


LOOKING  IN  ON  THE  NEW  AUDITORIUMS 

Infimafe  Touch  Added 
To  Old  Movie  Palace; 
Acoustical  Materials, 
Steel  Gird  ers  Are  Used 
In  Decorative  Schemes 

This  is  the  auditorium  of  the  remodeled  Empire 
Theatre  in  Kansas  City,  Mo.  When  the  firs! 
motion  picture  was  projected  on  its  screen  in 
1921 — it  wos  then  known  os  the  Moinstreet — the 
theatre  hod  o seating  capacity  of  more  than 
3,200.  Today,  the  auditorium  may  be  used  as  a 
one-floor  operation  with  804  luxury  chairs;  a 
1,252-seat  house  by  adding  488  loge  choirs  in 
the  lower  balcony,  or  a 2,100-seat  showcase  by 
drawing  the  curtain  behind  the  loge  and  adding 
the  chairs  in  the  upper  balcony.  Panels  along 
the  walls  have  been  curtained,  to  add  a further 
touch  of  intimacy,  with  the  Empire  crest  carried 
on  each  of  the  pranels.  The  theotre  is  part  of  the 
Durwood  circuit  in  Kansas  and  Missouri. 


In  the  auditorium  of  the  new  Kachina  Theatre, 
Scottsdale,  Ariz.,  a new  type  of  decorative 
acoustical  tile  fashioned  out  of  glass  wool  is  used 
to  provide  a design  for  the  side  and  rear  walls. 
It  creotes  o highly  effective  decorotive  touch. 
The  auditorium  features  luxurious  seating,  with 
504  Encore  chairs  and  381  Rocking  Chairs.  The 
latter,  located  in  the  loge,  are  equipped  with 
ashtrays  for  those  who  wish  to  smoke.  In  the  loge, 
the  chairs  are  located  on  44-inch  centers,  and  in 
the  rest  of  the  auditorium  on  36-inch  centers. 
The  theotre,  built  by  the  Harry  L.  Nace  circuit, 
cost  $800,000. 


In  the  auditorium  of  the  Pequa  Theatre,  Mossopequa, 
N.Y.,  a Long  Island  community,  long-span  steel  beoms 
were  left  exposed  across  the  entire  length  of  the  area. 
The  beams  were  painted  to  tie  in  with  the  general  color 
scheme  of  the  theotre.  The  walls  are  of  prefab,  pre- 
finished aluminum  panels  with  acoustical  rockwool  back- 
ing over  acoustical  formboard  and  poured  gypsum.  The 
600  theatre  chairs  are  spaced  on  26  and  40-inch  centers, 
and  there  is  a railed-in  smoking  loge  in  which  the 
chairs  are  alternately  covered  in  gold  and  green  velour. 
The  Pequa  is  a unit  in  the  Prudential  Theatres  circuit. 


24 


The  MODERN  THEATRE  SECTION 


REDWOOD  THEATRE  • SALT  LAKE  CITY 


OWNER;  Ssro  Amusement  Co. 


IMAGINATION 
IN  DRIVE-IN 
DESIGN 

A Swiss  chalet  in  Salt  Lake  City  and  a Baghdad 
on  the  Prairie  were  created  by  imaginative  show- 
men in  the  lost  year,  as  they  drew  on  the  archi- 
tectural stylings  of  foreign  countries  to  intro- 
duce new  and  unique  drive-in  theatres  for  U.S. 
moviegoers.  The  Swiss  chalet  styling  for  the 
screentower  of  the  Redwood  Drive-In  Theatre  in 
Salt  Lake  City  was  a natural,  as  the  outdoor 
theatre  has  a background  setting  of  snow- 
capped mountains.  The  tower  was  built  as  part 
of  a $200,000  remodeling  project  which  included 
a new  snackbar  and  restrooms  and  playground. 
The  Baghdad  on  the  Prairie  motif  brought  the 
Oasis  Drive-In,  in  suburban  Chicago,  into  exist- 
ance  as  the  most  unusual  outdoor  theatre  of 
the  year.  Built  at  a cost  of  $550,000,  it  has  a 
striking  boxoffice  area,  done  in  the  style  of  an 
Arabian  mosque,  with  spirals  and  minarets — 
truly  a setting  out  of  the  Near  East.  Ap- 
proaches to  the  area  are  lined  with  plastic- 
coated  palm  trees  and  concrete  camels  at  the 
side  of  pseudo  waterfalls.  Generous  use  of 
OASIS  DRIVE-IN  • OAK  GROVE,  ILL.  OWNERS:  Oscar  Brotman,  Leonard  and  Ben  Sherman  strong  spotlights  give  an  effect  of  moonlight. 


BOXOFFICE  ::  November  20.  1961 


25 


THE  DECORATOR  TOUCH 
IN  THEATRE  STYLING 


When  the  old  Palace  Theatre  in  Las  Vegas,  Nev., 
was  transformed  into  an  art  house  and  renamed 
the  Guild,  many  interesting  decorative  touches 
were  added.  One  of  the  most  startling  changes 
came  when  the  old  solid-panel  balustrade  was 
replaced  with  one  fashioned  from  wrought  iron 
and  polished  brass  chains.  It  gave  an  open  look 
to  a previously  closed-in  area.  Smart  looking! 


Drive-in  theatre  owners  ore  trying  out  many  novel 
ideas,  in  an  effort  to  add  a touch  of  individuality 
to  the  styling  of  their  operations.  At  the  North 
Flint  Drive-In,  Flint,  Mich.,  o gaily  canopied 
fieldstone  boxoffice  was  created,  fronted  by  a 
stone  planter  and  supported  by  attractive  wrought 
iron  grillwork.  An  interesting  departure  is  the 
presence  of  o small  patio  ond  several  chairs. 


SOPHISTICATED  CHARM  AT  THE  NEW  COOPER  CINERAMA  THEATRE  IN  DENVER 


An  attractive  metal,  acoustical  panel  sets  off  Below  a floating  stairway  is  an  attractive  planter 

an  intimate  seating  area  in  this  passageway  to  of  black  brick.  Each  stair  tread  is  carpeted 

the  orchestra,  at  right.  Tree  planter  is  unusual.  — top,  sides  ond  bottom.  Note  smart  chandelier. 


Long,  black  brick  wall  in  foyer  is  decoroted 
with  built-in  planters,  each  providing  down- 
spot  lighting  for  contemporary-style  settees. 


26 


The  MODERN  THEATRE  SECTION 


WHAT  MAKES  THE 
PROJECTION  AND 
SOUND  SYSTEM  TICK? 


The  Never-Ceasing  Maintenance 
Of  All  Parts  of  the  Equipment 


The  projectionist  is  the  key  to  good  screen  presentation,  given  first-class  projection 
and  sound  equipment,  because  it  is  his  interest  in  giving  the  very  best,  day-to-day 
care  to  the  operation  of  all  units  of  the  system  that  results  in  giving  real  patron 
enjoyment.  Andrew  Marglin,  chief  projectionist  at  the  new  Town  Theatre  in  Glen 
Cove,  Long  Island,  New  York,  takes  pleasure  in  accurately  threading  the  Century 
70mm  projector  in  preparation  for  a show.  The  lamps  are  Ashcraft  Super  Cinex. 
Marglin  is  president  of  I.  A.  Local  644. 


more  trouble-free  operation  may  be  ob- 
tained if  the  projectionist  and  exhibitor 
have  followed  our  instructions  in  the  past, 
and  will  now,  and  in  the  future. 

Modern  makes  of  projectors  are  unit- 
constructed,  thereby  making  removal  for 
replacement  of  parts  or  adjustment  a very 
easy  matter,  even  for  the  inexperienced 
projectionist  or  exhibitor.  To  provide  for 
accurate  replacement  of  any  unit  or  units, 
dowel  pins  ai’e  provided  and  the  part  has 
to  go  back  into  the  right  place  and  be  in 
perfect  alignment,  thereby  assuring  per- 
fect fit  of  units  and  avoiding  any  binds  or 
misfit  which  might  cause  trouble. 

Most  all  the  leading  manufacturers  pro- 
vide illustrated  maintenance  books  which 
clearly  show  how  to  remove  and  replace 
each  part  and  unit.  An  instruction  book 
may  be  obtained  from  the  manufacturer 
upon  request.  Of  course,  many  tips  on 
general  maintenance  and  adjustments,  not 
usually  found  in  a simple  instruction  book, 
have  been  published  in  this  department 
and  in  the  writer’s  service  handbook. 

All  gears  must  be  in  perfect  alignment 
for  quiet,  trouble-free  operation,  and  the 
film  must  travel  in  a straight  line  through 
the  projector.  This  can  only  be  accom- 
plished when  all  the  parts  are  in  perfect 
alignment. 

PERIODIC  PARTS  CLEANING 

May  we  point  out  here  the  absolute 
necessity  of  periodically  taking  the  units 
out  and  cleaning  with  a good  solvent  (put 
in  small  amount  of  projector  oil)  or  kero- 
sene; we  strongly  favor  the  kerosene  bath 
as  this  will  not  make  the  parts  too  dry.  Be 
sure  to  wipe  all  surplus  fluid  off  and  use 
clean  oil  when  re-oiling  units,  etc.  The 
parts  should  be  scrubbed  with  a stiff- 


bristle  brush,  rinsed  in  clean  fluid  and 
wiped  clean  with  a lintless  cloth. 

Projectors  equipped  with  ball  bearings 
should  not  be  cleaned  with  either  solvent 
or  kerosene.  Clean  bearings  with  clear  oil. 
Gears  and  brackets  should  be  cleaned  with 
kerosene  and  wiped  thoroughly  clean. 

If  there  is  no  glass  in  the  lens  and  ob- 
servation ports,  it  is  a good  idea  to  close 
these  every  night  after  the  show  so  that 
dust  (when  the  auditorium  is  cleaned)  will 
not  come  through  and  get  all  over  the 
equipment. 

NEED  SUPPLY  OF  SPARE  PARTS 

One  should  keep  a close  check  on  spare 
parts  so  that  in  case  of  a breakdown  there 
will  be  essential  parts  on  hand  to  make 
emergency  repairs.  Two  sets  of  sprockets 
for  the  projectors  and  soundheads  should 
always  be  kept  on  hand.  Tension  shoes, 
gate  shoes,  pad  rollers,  immediate  gears 
and  main  drive  gear  and  set  of  gears  for 
the  soundhead  should  always  be  kept  in 
stock;  a complete  set  of  vacuum  tubes  for 
the  main  amplifier  and  pre-amplifier  is 
very  important  because  these  are  not  al- 
ways available,  many  tubes  used  in  some 
makes  of  sound  systems  are  not  available 
at  local  radio  shops,  such  as  807  and  809, 
etc.  Lateral  guide  rollers  should  also  be 
kept  on  hand  for  the  soundhead  and  pad 
rollers.  By  the  way,  keep  a check  on  the 
pad  rollers  and  see  that  they  turn  freely 
and  do  not  develop  any  flat  spots. 

The  photo-electric  cell  plays  a very  im- 
portant part  in  sound,  sound  system  and 
good  quality  sound  reproduction,  and  suf- 
ficient volume  depends  upon  this  tube,  so 
replace  this  cell  at  least  every  six  to  eight 
months.  Always  keep  two  on  hand  and 
Continued  on  following  page 


By  WESLEY  TROUT 


VER  THE 

PAST  TEN  years  we 
have  endeavored  to 
dispense  helpful 
maintenance  data  on 
all  makes  of  sound 
and  projection 
equipment  in  this 
department.  Exhibi- 
tors and  projection- 
ists are  entitled  to 
every  bit  of  instruc- 
Wesley  Trout  ^ion  it  is  possible  to 
give  them,  including 
detailed  instruction  on  how  to  replace 
various  parts  and  make  proper  adjust- 
ments on  projectors  and  soundheads.  Any 
detailed  instructions  on  maintenance  will, 
we  are  sure,  enable  them  to  project  a bet- 
ter picture,  plus  higher  quality  sound  re- 
production, which  will  add  to  the  pleasure 
of  all  the  millions  of  people  who  attend 
the  movies.  It  will  mean  increased  revenue 
at  the  boxoffice. 


SOMETIMES  AT  A LOSS 


In  the  very  nature  of  things,  small-town 
exhibitors  cannot  always  employ  com- 
petent projectionists,  and  often  have  very 
little  knowledge  of  mechanics  themselves. 
Therefore,  when  a projector  or  sound  unit 
breaks  down,  they  are  often  at  a loss  as  to 
the  method  of  procedure  necessary  to  re- 
place or  repair  a defective  unit  or  part; 
also,  they  are  unable  to  make  necessary 
adjustments  of  various  parts  of  the  pro- 
jector properly. 

It  is  also  a matter  of  fact,  that  even 
competent,  experienced  projectionists  are 
ofttimes  at  their  wit’s  end,  and  often  com- 
mit very  serious  blunders  because  they  are 
not  always  familiar  with  all  the  important 
adjustments  and  need  instructions  on  the 
proper  procedure. 

We,  therefore,  have  no  apology,  and  no 
one  has  asked  us  to  make  one,  for  pre- 
senting detailed  instructions  on  how  to 
make  replacements  and  correctly  adjust 
sound  and  projection  equipment  in  order 
to  obtain  tip-top  operation.  To  omit  them 
would  not  only  be  unfair  to  the  industry 
as  a whole,  but  also  to  the  audiences  who 
patronize  movie  theatres,  and,  moreover,  to 
the  projectionist  himself.  We  are  sure  that 


BOXOFFICE  ;;  November  20,  1961 


27 


WHAT  MAKES  THE  SYSTEM  TICK? 


Continued  from  preceding  page 


see  that  the  cell  is  rigid  in  its  base  and 
makes  good  electrical  contact. 

It  is  hard  to  keep  carbon  soot  out  of 
equipment  unless  you  have  a good  ventila- 
tion system,  even  then  some  soot  will  seep 
in.  Therefore,  one  should  clean  the  photo- 
cell at  least  once  a week,  also  the  exciter 
lamps  and  see  that  they  are  correctly 
focused.  Keep  spare  exciter  lamps  on  hand 
and  replace  immediately  if  they  show  any 
blackening  or  filament  sag.  Low  volume, 
poor  quality  sound  reproduction,  can  often 
be  traced  to  dirty  exciter  lamp  or  badly 
sagged  filament.  The  correct  voltage  and 
amperage  should  always  be  maintained  for 
the  exciter  lamps  and  photo-cells,  because 
this  will  keep  your  volume  output  up  to  the 
correct  level. 

USE  WELL-KNOWN  BRANDS 

It  pays  to  buy  only  well-known  brands 
of  vacuum  tubes  rather  than  buy  “so- 
called  bargains.”  The  quality  of  sound 
reproductions  will  be  improved  and  the  life 
of  better  quality  tubes  will  be  much  more 
satisfactory.  This  holds  true  when  pur- 
chasing photo-electric  cells  and  other  elec- 
tronic replacement  parts. 

We  want  to  emphasize  the  importance 
of  vacuum  tubes  fitting  snugly  in  their 
sockets;  the  prongs  should  be  buimished 
with  very  fine  sandpaper  (#00)  or  crocus 
cloth  so  that  they  will  make  good  elec- 
ti’ical  contact.  If  they  don’t  make  good 
contact  or  are  loose  in  the  sockets,  noise 
will  result  and  may  affect  the  operation  of 
the  amplifier.  Be  sure  to  remove  tubes  at 
least  once  a month  and  clean  prongs  and 
sockets  with  a stiff-bristle  brush.  We  al- 
ways use  an  orange  stick  and  check  over 
each  connection  for  tightness  every  two 
to  three  months.  To  the  eye  the  connec- 
tion may  look  good  but  when  you  pry  with 
an  insulated  stick,  if  the  connection  is  not 
electrically  firm,  it  will  come  loose  with 
the  prying.  This  does  not  mean  you  should 
try  to  loosen  it,  but  only  make  sure  it  is 
soldered  tightly. 

It  is  of  the  utmost  importance  that  field 
speed  be  maintained  at  90  feet  per  minute, 
with  an  allowable  variation  of  not  more 
than  10  per  cent  either  way — slower  or 
faster.  The  pitch  or  frequency  of  the  re- 
produced sound  depends  upon  the  rate 
at  which  the  sound  track  varies  the  in- 
tensity of  the  steady  beam  of  light  from 
the  exciter  lamp;  it,  therefore,  is  evident 
that  the  film  motion  at  the  point  where 
this  beam  passes  through  the  sound  track 
must  be  as  nearly  uniform  as  possible  if 
the  reproduced  sound  is  to  be  exactly  like 
the  original. 

GOOD  MAINTENANCE  ESSENTIAL 

In  order  to  keep  the  speed  of  the  pro- 
jector and  soundhead,  the  drive  gears  or 
chain,  whichever  the  case  may  be,  must 
be  kept  in  tip-top  condition.  The  motor, 
too,  must  be  kept  in  good  repair  and  prop- 
erly lubricated.  By  keeping  this  important 
unit  and  parts  in  tip-top  condition  you 
can  be  pretty  sure  of  a smooth  running 
mechanism  and  soundhead  and  practically 
trouble-free  operation.  Good  maintenance 
assures  good  operation. 

While  it  is  possible  to  obtain  fairly  satis- 
factory sound  reproduction  with  units  of 


different  makes,  it  is  best  to  have  matched 
units  from  the  same  manufacturer.  Only 
with  perfectly  matched  units  can  one  ob- 
tain good  performance  and  high  quality 
sound  reproduction.  All  components  should 
be  designed  and  manufactured  so  that 
they  will  work  together  properly.  Equally 
important  is  the  speaker  system,  particu- 
larly in  the  respect  of  being  able  to  handle 
the  full  power  output  of  the  amplifiers 
without  excessive  distortion  and  possibility 
of  damage  to  the  loudspeaker  units.  It  must 
also  be  capable  of  properly  distributing 
the  sound  energy  evenly  over  the  entire 
seating  area. 

We  want  to  point  out  that  soundheads 
equipped  with  rotary  stabilizer  should  re- 
ceive special  care.  The  drum  is  affixed  to  a 
freely  rotating  shaft  and  is  driven  by  the 
film  past  the  scanning  beam  from  the 
exciter  lamp.  This  drum  must  be  kept 


clean,  and  the  padded  roller  with  its 
lateral  guide  rollers  must  hold  the  film 
firmly  on  the  drum  and  guide  the  film 
past  the  scanning  beam,  thereby  keeping 
the  sound  track  in  the  correct  position  and 
keeping  the  sprocket  holes  from  getting 
into  the  light  beam.  This  auxiliary  roller 
is  also  driven  by  the  film. 

On  the  other  end  of  the  shaft  on  which 
the  drum  is  connected  is  the  flywheel, 
hollow  inside,  filled  in  some  types  of 
soundheads  with  a suitable  liquid,  and 
running  on  ball  bearings.  This  drum  must 
have  the  proper  tension  so  that  it  will  run 
easily  and  smoothly  so  that  the  film  will 
be  pulled  past  the  light  beam  without  any 
variation  in  speed.  This  will  assure  high 
quality  sound,  free  of  flutter  if  the  drum 
runs  freely  and  at  a constant  speed.  Speed 
should  be  occasionally  checked. 

Modern  types  of  projection  arc  lamps 


All  Sound  Units  Must  Be  Matched  for  Fine  Reproduction 


The  importance  of  having  all  the 
sound  units  perfectly  matched  cannot  be 
overstressed.  It  is  imoortant  that  all  indi- 
vidual component  items  in  loudspeaker 
equipment  be  designed  and  manufactured 
so  they  will  work  together  properly  and 
deliver  high  quality  sound  output.  Further- 
more, it  is  equally  important  that  the  loud- 
speaker equipment  be  suitably  matched 
to  the  rest  of  the  sound  system,  particu- 
larly in  the  respect  of  being  able  to  handle 
the  full  power  output  of  the  amplifiers 
without  excessive  distortion  and  possibility 
of  damage  to  the  loudspeaker  units.  A 
loudspeaker  system  must  be  capable  of 
properly  distributing  the  sound  energy 
evenly  over  the  entire  seating  area. 

HIGH  QUALITY  SOUND  ESSENTIAL 

One  should  understand,  that  it  is  only 
through  including  in  the  sound  system 
well-designed  and  quality-built  amplifiers, 
soundheads  and  loudspeaker  equipment 
that  the  theatre  audience  can  hear  sounds 
as  the  studio  director  and  technicians  con- 
ceived them.  Inadequate  sound  reproduc- 
tion can  ruin  an  otherwise  excellent  pic- 
ture, whereas  sound,  pixiperly  reproduced 
with  high  quality  equipment,  adds  greatly 
to  the  entertainment  value  of  the  motion 
picture’s  action — and  it  does  pay,  along 
with  good  projection,  dividends  at  the  box- 
office. 

The  lack  of  proper  facilities  and  tech- 
nique for  checking  up  on  the  performance 
of  loudspeaker  equipment  in  the  field 
leaves  way  for  some  cheap  loudspeakers 
being  sold  to  exhibitors.  But  leading  manu- 
facturers sell  only  high  quality  systems 
with  a guarantee.  The  purchaser  of  theatre 
loudspeakers  should  always  first  check 
under  actual  operation  (listening  tests)  the 
quality  of  sound  output  from  several  in- 
stallations, listening  to  several  makes  of 
systems  using  high  and  low  frequency 
speakers.  Speakers  should  be  selected  on 
performance,  particularly  on  the  quality  of 
music  and  talking  output.  It  should  be  clear 
and  crisp  and  the  music  should  have  good 
body  for  pleasant  listening.  If  you  have 
average  hearing  and  enjoy  good  music,  your 
ear  will  tell  you  if  the  quality  of  sound 
reproduction  is  good  or  inferior,  etc. 


On  many  inspection  trips  we  have 
found  faulty  connections  in  wiring  up 
loudspeaker  systems,  wires  not  making 
good  contact  at  terminal  posts.  In  other 
situations  we  have  found  wire  many,  many 
years  old  that  should  have  been  replaced 
with  new  speech  lines  for  better  sound 
quality.  All  electrical  connections  should 
be  kept  tight  and  clean. 

One  should  have  test  film  with  good 
music  and  dialog  recordings  for  checking 
quality  of  sound  output.  Anyone  with  aver- 
age hearing  can  detect  faulty  sound  re- 
production, particularly  with  music  and 
speech.  The  highs  and  lows  should  come 
out  clear  and  sharp,  if  not,  then  the  sys- 
tem needs  attention  and  should  be  ad- 
justed, installing  new  parts  if  necessary, 
so  that  the  sound  reproduction  will  be  satis- 
factory. Too,  one  should  use  a good  fre- 
quency test  film  with  frequencies  from  40 
to  8,000  for  a checkup  on  frequency  re- 
sponse and  overall  test  of  the  entire  sys- 
tem— the  soundheads,  amplifiers  and  the 
loudspeaker  system. 

MUST  KEEP  UNITS  UP  TO  STANDARD 

We  think  it  should  be  understandable 
to  every  projectionist  and  exhibitor  that 
there  are,  of  course,  factors  which  con- 
tribute to  each  unit  that  will  have  a 
direct  bearing  on  it  giving  an  increase 
or  decrease  in  efficient  performance.  When 
any  unit,  such  as  the  soundhead,  ampli- 
fier or  loudspeaker  system  gets  below  cer- 
tain established  standards  for  good  per- 
formance, then  steps  should  be  taken  to 
change,  or  repair,  that  unit  in  order  to 
bring  it  up  to  established  specified  stand- 
ards. In  most  cases  a tuneup  of  the  sys- 
tem will  suffice,  in  others,  it  may  be  neces- 
sary to  change  the  circuit  or  replace  one 
of  the  units  (soundheads,  amplifier  or 
loudspeakers)  in  order  to  obtain  good 
sound  output  and  efficiency  from  the 
equipment.  In  other  words,  every  piece 
of  equipment  in  your  projection  room 
should  produce  desired  results  with  maxi- 
mum efficiency  and  economy.  This  can 
only  be  accomplished  by  daily  mainte- 
nance and  replacement  of  parts  w'hen 
needed. 

—WESLEY  TROUT. 


28 


The  MODERN  THEATRE  SECTION 


will  give  very  little  trouble  if  they  are 
carefully  maintained  and  lubricated.  Man- 
ufacturers recommend  a certain  grade 
and  type  of  lubricant  and  one  will  secure 
better  service  and  trouble-free  operation 
if  the  proper  type  of  lubricant  is  used. 

Only  a few  drops  of  oil  should  be  used 
in  the  motor  drive  and  special  lubricant 
(heat  resistant  type)  should  be  used  on 
the  other  moving  parts  of  the  arc  mech- 
anism. The  lamp  and  mechanism  should 
be  cleaned  every  day.  We  have  often 
traced  erratic  feeding  to  dirty,  gummed-up 
feed  mechanism  and  worn  gear  and  drive. 
The  lamp  should  be  taken  apart  at  least 
once  a month  and  various  working  parts 
cleaned  in  kerosene.  It  will  work  much 
smoother  and  give  less  feed  trouble.  Gen- 
erally, oil  should  be  used  sparingly  every 
day  before  starting  the  show. 

CHECK  OF  CARBON  ALIGNMENT 

The  carbons  should  be  checked  for 
alignment,  occasionally,  with  the  projector 
aperture.  They  should  always  be  in  line 
with  the  center  of  the  aperture.  This  can 
be  done  with  a straight  metal  rod  of  the 
same  diameter  as  the  positive  carbon  and 
long  enough  to  extend  from  the  positive 
carbon  guide  to  the  aperture.  If  the  car- 
bons are  kept  in  a straight  line,  you  will 
obtain  maximum  light  output  and  a better 
overall  illumination  of  your  picture. 

By  the  way,  be  careful  in  clamping  the 
Suprex  carbons.  These  carbons  are  brittle 
and  clamping  them  too  tight  causes  minute 
fractures  which  cannot  be  seen  or  felt 
because  of  the  copper  coating.  These  frac- 


tures present  a greater  resistance  to  the 
current,  with  a consequent  rise  in  current 
and  light  becomes  a blue  shade.  With  care, 
one  can  install  the  carbon  and  lightly 
clamp  it  so  that  there  will  be  good  con- 
tact, and  still  not  damage  it. 

The  reflector  should  present  a clear, 
shining,  clean  surface  to  reflect  the  best 
light.  Metal  reflectors  should  have  special 
care  and  this  is  carefully  explained  in  my 
sound  and  projection  service  manual.  Glass 
reflectors  should  be  cleaned  with  Bon 
Ami  and  a soft  cloth.  Should  the  reflec- 
tor look  cloudy  after  cleaning,  it  probably 
needs  re-silvering. 

The  smooth  operation  of  any  make  of 
projection  arc  lamp  depends  upon  good 
maintenance  and  cleanliness.  We  have 
visited  many  theatres  and  found  the  lamp 
not  giving  maximum  performance  because 
of  neglect,  the  moving  parts  lacking  suf- 
ficient lubrication,  the  arc  gap  not  main- 
tained correctly  because  the  feed  was  not 
adjusted  properly,  and  carbons  out  of  line. 
We  also  found  considerable  light  loss  be- 
cause the  reflectors  were  not  clean  and  the 
reflector  and  aperture  plate  distance  was 
incorrect.  The  optical  system  must  be  kept 
properly  aligned  for  maximum  light  out- 
put. 

THE  PERFECT  CO.V.BINATION 

Bear  in  mind  that  a clean  bright  pic- 
ture, such  as  every  theatre  owner  and 
projectionist  desii'es  to  bring  before  the 
patrons  of  his  theatre,  requires  a combina- 
tion of  projectors  in  good  repair,  arc  lamps 
in  tip-top  condition,  rectifiers  or  generator, 
all  in  good  working  condition — and  a good 


screen  surface — the  perfect  combination. 

Better  projection  pays  dividends  at  the 
boxoffice!  You  can  have  it  at  a reasonable 
cost  if  you  spend  only  a few  pennies  a day. 
Equipment  kept  in  good  condition  will 
require  less  replacement  of  parts  and  will 
assm-e  uninterrupted  performances — the 
desire  of  every  theatre  owner. 


The  Best  Projection  Light 

The  best  projection  light  is  a pure  white, 
not  one  with  a bluish  or  yellow  tinge.  This 
white  light  can  be  obtained  only  when  all 
components — reflectors,  carbons  and  lenses 
— are  in  perfect  alignment  and  the  spot 
fully  covers  the  aperture  so  that  no  dark 
or  yellow  light  is  projected  on  the  screen. 
The  feed  mechanism  must  function  per- 
fectly, also. 

It  is  best  to  start  the  projector,  without 
film,  and  project  the  light  on  the  screen, 
adjusting  the  carbons  perfectly,  and  the 
reflector  next  until  the  brightest  light  is 
obtained  over  the  whole  screen  area. 

The  color  of  the  light  is  determined  or 
affected  by  the  distance  of  the  reflector 
from  the  positive  crater.  On  lamps  with 
adjustable  feed  indicator,  the  carbons 
should  be  adjusted  by  hand  until  the  best 
light  is  obtained,  the  indicator  cord  then 
moved  to  that  position. 

A yellow  light  shows  the  distance  is  too 
short  and  reflector  and  positive  crater  are 
not  correct  distance.  A faint  bluish  light 
indicates  that  the  distance  is  too  long  and 
the  reflector  or  lamphouse  should  be  moved 
closer. 


WALKER  SCREENS 

Since  1914 


WALKER  HI-GAIN  WHITE  SCREEN 

The  newest  addition  to  the  Walker  line,  this  screen 
cambines  the  brightness  of  a metallic  screen  with  the 
side  angle  light  distribution  of  a white  screen.* 

Reflectivity  is  controlled  by  the  seamless,  wavy,  con- 
toured surface  which  has  proved  so  successful  on  the 
High  Intensity  Screen  and  the  Plastic  Molded  White 
Screen. 

WALKER  HIGH  INTENSITY  SCREEN 

First  choice  of  exhibitors  throughout  the  world  since  it 
was  introduced  in  1950. 


This  metallic  screen,  with  a seamless,  wavy,  con- 
toured surface,  presents  the  highest  picture  brightness 
possible,  consistent  with  good  projection  practice. 

WALKER  PLASTIC  MOLDED  WHITE  SCREEN 

Introduced  in  1940,  this  screen  represents  the  highest 
efficiency  that  can  be  built  into  a white  screen.  The 
low  ratio  of  center-to-side  reflectivity  results  in  uniform 
picture  brightness  from  any  viewing  angle. 

Its  surface  is  seamless  and  contoured  to  control  dif- 
fusion of  light  and  increase  sharpness  of  definition. 

*U.S.  Patent  2,002,733 


manufactured  by  WALKER  AMERICAN  CORPORATION  distributed  by  NATIONAL  THEATRE  SUPPLY  COMPANY 


BOXOFFICE  ::  November  20,  1961 


29 


SOME  PROJECTION 
AND  LIGHT  PROBLEMS 

And  some  of  the  things 
that  can  be  done  to  correct  them 


Edward  Lachman 


By  EDWARD  LACHMAN* 

As  A THEATRE  ownei',  as  well  as  a 
carbon  manufacturer,  I wish  I could  report 
that  all  of  the  projection  and  lighting 
problems  have  been  resolved  and  that  all 
of  our  theatre  screens  are  being  filled  with 
pictures  that  meet  present  day  require- 
ments, such  as  brightness,  distribution  and 
color  rendition,  as  Hollywood  meant  them 
to  be.  This  is  not  the  case  however,  and 
we  would  like  to  discuss  some  of  the  prob- 
l»ms  and  what  can  be  done  to  correct  them 
. . . in  cooperation  with  the  carbon  manu- 
facturer, the  projectionists,  and  the  the- 
atre equipment  dealer. 

1.  Are  screens  too  large  for  lamps  being 


USED? — With  the  advent  of  the  large  screen 
technique,  not  enough  thought  was  given 
to  the  amount  of  light  available  to  be 
spread  over  the  new  large  screen.  In  many 
cases  the  screen  area  was  increased  by  as 
much  as  50  to  75  per  cent  without  any 
change  in  the  lamp  or  carbon  equipment, 
resulting  in  a considerable  reduction  in 
screen  illumination. 

It  must  be  remembered  that  with  any 
given  light  source,  if  the  screen  size  or  area 
is  doubled,  the  screen  will  be  only  one- 
fourth  as  bright.  This  inadequate  lighting 
is  noted  especially  when  projecting  some 
black  and  white  prints.  In  too  many  night 
scenes  the  customer  has  trouble  following 
the  story  because  it  is  not  bright  enough  to 
show  all  of  the  action. 


I 

ALBANY,  N.  Y. 
ALEXANDRIA,  LA. 
ATLANTA.  GA. 
BALTIMORE,  MD. 
BOSTON,  MASS. 
BUFFALO,  N.  Y. 
CHARLOTTE,  N.  C. 
CHICAGO,  ILL. 
CINCINNATI,  OHIO 
CLEVELAND,  OHIO 
DALLAS,  TEXAS 
DENVER.  COLO. 

DES  MOINES,  IOWA 
DETROIT,  MICH. 
GREENSBORO,  N.  C. 
HOLLYWOOD,  CALIF. 
HOUSTON,  TEXAS 
INDIANAPOLIS,  IND. 
KANSAS  CITY.  MO. 
LOS  ANGELES,  CALIF. 
LOUISVILLE.  KY. 
MEMPHIS.  TENN. 
MILWAUKEE.  WISC. 
MINNEAPOLIS, 

MINN. 


POINTS  OF  DISTRIBUTION 


NEW  HAVEN,  CONN. 
NEW  ORLEANS,  LA. 
NEW  YORK  CITY 
OKLAHOMA  CITY, 
OKLA. 

OMAHA.  NEB. 
PHILADELPHIA,  PA. 
PITTSBURGH,  PA. 
PORTLAND,  ORE. 
PROVIDENCE,  R.  I. 
SALT  LAKE  CITY, 
UTAH 

SAN  FRANCISCO, 
CALIF. 

SEATTLE,  WASH. 
SIOUX  FALLS,  S. 
DAK. 

ST.  LOUIS,  MO. 
SYRACUSE,  N.  Y. 
WASHINGTON,  D.  C. 

CANADA 
TORONTO,  ONT. 
MONTREAL.  QUE. 
VANCOUVER,  B.  C. 


Ask  Your  Motiograph  Dealer 


Save  Money 

with  the  'Uttle  Miser’  Car- 
bon saver — for  rotating  type 
lamps  only. 

NEW...  Magnetic  Reel 
cabinet  numbers.  Write  for 
prices.  All  makes  projection 
equipment  EXPERTLY  re- 
paired. 

LOU  WALTERS  PROJECT^IcREPAIR 

8140  Hunnicut  Rd.,  Dallas  28,  Texas 


The  recommended  screen  brightness  has 
recently  been  increased  to  a minimum  of 
14-foot  lamberts,  and  unless  you  have  seen 
pictures  projected  at  this  light  level  or 
higher,  you  have  missed  some  of  the  details 
that  make  the  Hollywood  productions  real 
works  of  art. 

In  our  routine  checking  of  booth  equip- 
ment, always  with  the  cooperation  of  the 
projectionist,  it  is  difficult  for  us  to  tell 
the  exhibitor  that  he  should  replace  his 
lamps  because  the  screen  is  not  blight 
enough.  We  will  however,  make  every 
effort  to  help  him  get  maximum  results 
from  the  existing  equipment  and,  if  it  still 
fails  to  meet  present-day  requirements,  we 
then  will  suggest  he  contact  his  equipment 
dealer  and  see  what  can  be  done  toward 
upgrading  the  equipment  at  a minimum 
cost.  We  believe  that  more  than  60  per 
cent  of  all  the  arc  lamps  now  in  use  are 
more  than  20  years  old  and  this  compli- 
cates the  brightness  problem  considerably. 

2.  Power  supply  bottlenecks  which 

LIMIT  LAMP  OUTPUT  OF  PROJECTED  LIGHT. In 

some  cases  the  existing  lamps  are  satis- 
factory and  would  be  capable  of  delivering 
more  light  if  larger  carbons  and  more  volt- 
age and  current  can  be  used.  The  answer 
here  is  to  obtain  larger  rectifiers.  Some  of 
the  smaller  rectifiers  and  generators  were 
designed  to  work  within  certain  narrow 
limits  and  will  not  be  adequate. 

METER  GENERATOR  VOLTAGE 

When  using  a motor  generator,  the  ter- 
minal voltage  should  be  20  to  30  per  cent 
higher  than  the  actual  arc  voltage  in  order 
to  provide  proper  stability  to  the  arc  by 
means  of  the  ballast  resistor.  If  the  arc 
voltage  is  raised  at  the  expense  of  this 
stabilizing  voltage,  an  improper  operation 
will  usually  result,  causing  excessive  sput- 
tering, etc.,  and  possible  overheating  and 
damage  to  the  generator.  If  you  are  con- 
sidering the  purchase  of  new  rectifier  or 
generator  equipment,  expert  advice  should 
be  sought  regarding  its  voltage  and  current 
characteristics.  Both  projectionist  and 
equipment  dealer  should  be  consulted.  In- 
asmuch as  the  operator  must  work  and 
live  with  this  equipment,  he  should  be  a 
party  to  its  selection. 

Three-phase  equipment  should  always  be 
preferred  as  this  provides  the  best  voltage 
regulation  and  minimum  amount  of  trouble 
due  to  line  voltage  changes  as  the  neigh- 
borhood peak  load  periods  develop.  In 
most  cases,  if  a thi’ee-phase  line  is  not 
available  in  the  booth,  it  will  be  a wise 
investment  to  provide  it  for  the  new 
equipment. 

SUPERIOR  RECTIFIERS 

We  are  constantly  amazed  at  the  num- 
ber of  installations  we  find  where,  perhaps, 
it  was  considered  unimportant  whether 
single-phase  or  three-phase  equipment  be 
used.  In  these  theatres  the  exhibitors 
wonder  why  there  is  a change  in  light 
intensity  at  random  intervals.  This  is  the 
result  of  a constantly  changing  voltage  on 
the  single-phase  supply,  due  to  the  on- 
and-off  nature  of  the  electrical  load  in  the 
theatre  or  the  immediate  vicinity. 

Present-day  rectifiers  of  the  silicon  and 
selenium  type  are  far  superior  to  the  pre- 
war copper  oxide  units,  some  of  which  are 

‘Address  given  at  the  Arkansas,  Mississippi  and 
Tennessee  Motion  Picture  Theatre  Owners  conven- 
tion, October  24,  1961. 


30 


The  MODERN  THEATRE  SECTION 


still  in  use  today  and  performing  equally 
as  unsatisfactory. 

All  power  equipment,  generators,  or  rec- 
tifiers, require  a certain  amount  of  main- 
tenance, routine  cleaning,  and  proper 
ventilation  for  best  results.  The  last  item, 
ventilation,  is  often  overlooked,  and  is  one 
of  the  most  common  causes  of  failure  in 
this  type  of  equipment.  Excessive  heat  is 
the  deadly  enemy  of  such  equipment. 

The  carbon  manufacturer  must  make  a 
variety  of  carbon  sizes  to  operate  in  the 
many  types  of  lamps  and  for  the  different 
voltage  and  current  requirements.  Basi- 
cally all  carbons  are  similar  in  nature  and 
light  is  produced  by  the  core,  while  the 
shell  transports  the  core  to  the  point  where 
it  is  burned.  A major  design  objective  is  to 
make  the  shell  and  the  core  burn  away  at 
the  same  ratio  so  the  crater  will  always  be 
the  same  size.  The  reflector  is  focussed  to 
the  gas  ball  which  is  the  brightest  known 
source  of  light  for  a given  size  and  nothing 
else  has  been  able  to  approach  it  for  use 
in  motion  pictures. 

WHAT  KIND  OF  SCREEN? 

3.  Screens. — The  type  of  screen  surface 
to  buy,  and  when  to  replace  your  present 
screen,  are  of  equal  importance.  Your 
equipment  dealer  is  the  best  source  of  in- 
foi-mation  as  to  the  type  of  screen  best 
suited  for  your  theatre.  The  classic  ex- 
ample of  screen  replacement  policy  is  that 
of  Radio  City  Music  Hall.  They  have  what 
is  probably  the  world’s  largest  indoor 
screen  and  it  is  replaced  every  six 
months  or  sooner  if  necessary. 

They  realize  that  with  present  day  pres- 
sure heating  and  cooling  systems,  the  need 
for  flying  the  screen  several  times  a day, 
the  inevitable  backstage  dust,  etc.,  causes  a 
deterioration  of  the  screen  surface  that  re- 
duces the  “sparkle”  that  they  want  to  see 
on  their  screen.  We  are  very  proud  of  the 
fact  that  this  theatre,  which  is  the  show 
house  of  the  world,  is  now  in  the  16th  year 
of  continuous  use  of  our  Lorraine  arc  car- 
bons. We  can’t  recommend  that  the  aver- 
age exhibitor  replace  his  screen  this  often, 
but  as  carbon  men  we  do  like  to  see  the 
proper  amount  of  the  projected  light  re- 
flected from  a good  screen,  rather  than  for 
it  to  be  absorbed  by  a screen  surface  that 
has  lost  its  reflectivity. 

Travelers  or  curtains  are  still  about  the 
only  way  to  preserve  the  useful  life  of  a 
screen.  When  the  screen  reaches  the  point 
where  it  fails  to  do  justice  to  the  projected 
light,  we  hope  you  will  give  proper  consid- 
eration to  its  replacement.  It  is  unfor- 
tunate that  this  very  important  item  is 
often  neglected  and  many  screens  remain 
in  service  for  more  than  four  or  five  years 
and  well  past  the  period  of  useful  life. 

REFLECTOR  BREAKAGE 

Drive-in  screen  surface  problems  are 
more  complicated  and  we  find  some  with 
screen  brightness  levels  as  low  as  2 FL 
when  with  the  equipment  being  used  they 
should  have  a minimum  of  5 FL.  Screen 
paints  and  surfaces  depend  on  the  locality 
and,  here  again,  your  local  supply  dealer, 
and  not  the  painter  should  be  consulted  for 
the  combination  of  sux'face  and  paint.  We 
will  say  that  we  have  seen  some  beautiful 
pictures  where  the  combination  of  good 
equipment  properly  adjusted  and  projected 
on  a good  screen  surface  delivers  6 to  8 FL 
and  while  this  is  very  unusual,  we  hope  to 
see  more  of  them. 


4.  Miscellaneous  problems. — One  of  the 
greatest  problems  in  the  projection  room 
today  is  reflector  breakage.  This  is  usually 
associated  with  improper  lamp  ventilation 
or  improper  care  of  the  reflector.  All  re- 
flectors are  subjected  to  a fairly  high 
temperature,  but  it  can  be  proved  that  they 
can  be  heated  almost  to  the  melting  point 
wihout  breaking  if  they  are  heated  slowly 
and  cooled  slowly  and  if  there  are  no  areas 
covered  with  ash  or  soot  that  would  make 
these  sections  heat  or  cool  at  a rate  dif- 
ferent from  the  other  sections.  The  car- 
bons must  be  separated  to  the  proper  gap 
quickly  in  order  to  reduce  the  accumula- 
tion of  excessive  ash  on  the  mirror  which 
is  due  to  under-combustion  of  the  core 
material  as  a result  of  the  slow  separation 
of  the  carbons. 

The  life  of  reflectors  will  always  be  pro- 
longed if  the  practice  of  wiping  them  with 
a clean  dry  cloth  is  followed  in  a routine 
manner.  After  each  reel  this  is  recom- 
mended. Contrary  to  some  uninformed  be- 
lief, carbons  are  never  responsible  for 
breakage  of  mirrors.  The  factors  of  ash 
accumulation,  mounting  details,  and  im- 
proper ventilation  with  heat  pockets  are 
responsible. 

MEANING  OF  "TEMPERING" 

We  find  that  “tempering”  new  reflectors 
tends  to  reduce  the  possibility  of  breakage. 
This  technique  was  discovered  after  our 
fieldmen  found  that  most  of  the  reflector 
breakage  occurred  in  the  first  two  or  three 
days  after  the  new  reflectors  were  in- 
stalled. It  was  after  a study  that  elimi- 
nated other  possibilities,  such  as  improper 
tension  behind  the  reflector  or  other 
mounting  difficulties,  that  this  procedure 
proved  fruitful.  This  technique  is  recom- 
mended when  installing  new  expensive 
reflectors. 

By  “tempering”  we  mean  operating  the 
lamp  at  reduced  power,  usually  50  to  60 
per  cent  of  the  normal  arc  current,  for  ten 
to  fifteen  minutes  at  a time  and  letting 

Continued  on  following  page 


boost  profits 

with  relaxing  comfort 

and  easy  maintenance 

‘^^Futura 


Box  office  profits  go  up,  mainte* 
nance  time  goes  down— thanks  to 
the  comfort  and  styling  of  FUTURA 
seating.  Massive  arm  rests,  padded 
back,  spring-filled  cushion  seat  of- 
fer comfort  that  brings  customers 
back.  New  sloping  standards  of 
ovalized  steel  permit  easy  passage 
through  rows;  leave  floor  clear  for 
quicker,  easier  cleaning.  Write  for 
free,  full-line  catalog. 


ISHCliflfl; 

PBOJtCTIOI  Lumps 

and 

RfCTIflERS 

' I ^ I ’ 

World's  Standard 

of  i; 

Projection  Excellence 


HEYWOOD-WAKEFIELD  . PUBLIC  SEATING  DIVISION 
MENOMINEE,  MICHIGAN 


For  YOUR 
BOXOFFICE 

Engraved  b y 
our  exclusive 
process  on  lu- 
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specifications. 

LAMOLITE* 

ILLUMINATED  PRICE  ADMISSION  SIGNS 


Our  enlarged  plant  facilities  assure  OVERNIGHT 
service  from  coast  to  coast. 


Plastic  Signs  Engraved  for  the  Entire  Theatre 
Send  for  Folder  *Pat  pend. 


DURA  ENGRAVING  CORP. 

LAMOLITE-BOWMAN  DIVISION 
133  West  20th  Street  New  York  11,  N.  Y. 


BOXOFFICE  ::  November  20,  1961 


31 


PROJECTION  AND  LIGHT  PROBLEMS 


TICKET  BOXES 


GOLDBERGSROS. 

DENVER,  COLORADO 


The  Goldberg  Bros.  Ticket  Box  features  the 
disappearing  schedule  holder  when  not 
needed.  Door  fastened  to  body  by  body 
hinge  and  equipped  with  lock.  Finished  with 
a removable  white  finished  ticket  stub  con- 
tainer. 

Furnished  in  a variety  of  crackle  finishes. 

Base  and  top  finished  in  black  crackle  finish 
or  top  can  be  furnished  in  a satin  chromium 
finish  at  additional  cost. 

Shipping  weight  approximately  40  lbs. 

Ticket  boxes  sold  through,  theatre  supply  dealers  only. 


. 'TV— . — •• 


USE  UP  those  CARBONS! 


CALI  CARBON  COUPLERS 
Let  You  Burn  All  the  Carbon 

"They're  Expendable" 


FOR  ROTATING  CARBONS 
10mm  or  11mm  EXTENDER  KITS 
Complete  for  2 lamps  $8.50 


The  most  popular  carbon  saver.  Used  by  more  They  save  25%  or  more  of  carbon  costs. 
theotres  than  ALL  other  makes  COMBINED. 


Per  Hundred,  postpaid:  Not  Packed  in 
Mixed  Sizes. 

6mm  $2.75  8mm  $3.25 

7mm  $3.00  9mm  $4.00 

No  worrying  about  injury  to  high  priced  car. 
bon  savers.  Bum  ’em  up,  you  still  profit 


Most  economical  carbon  saver  you  ever  used' 

CALI  Products  Company 

3719  Marjorie  Way  Socromento  20,  Colif 


The  WORLD'S  LARGEST  Producer  of  Carbon  Savers 


At  all  progressive  theatre  supply  houses. 


1955  . . . PRICES  . . . 1961 


The  1955  prices  had  to  be  raised  on  October  1st  to  conform  to  a raise  in  all  our  present 
costs;  this  is  our  first  change  in  six  years. 


HEYER- SHULTZ 
UNBREAKABLE 
METAL 
REFLECTORS 

See  Your 

Theatre  Supply  Dealer 


TOP  SCREEN 
ILLUMINATION 


SERVICE 


Manutactured  by 

HE YER-SHULTZ,  Inc.  Cedar  Grove,  N.  J. 


Continued  from  preceding  page 


the  lamp  cool  completely  after  each  burn- 
ing period.  This  cycle  should  be  repeated 
until  the  reflector  has  been  subjected  to 
about  one  hour’s  operating  time.  This 
should  be  done  before  or  after  the  show 
and  our  experience  has  shown  that  it  will 
help  prevent  reflector  breakage. 

All  lamps  are  designed  to  work  with  a 
certain  amount  of  stack  draft  and  this  has 
become  so  important  that  our  fieldmen 
carry  a special  irrstrument,  a velometer, 
to  measure  the  air  flow  through  the  lamps 
and  to  determine  if  the  lamps  are  being 
subjected  to  excessive  heat,  or  if  this  heat 
is  being  trapped.  For  instance,  a Peerless 
Magnarc  lamp  with  8 and  9mm  carbons 
operating  at  40  volts  and  80  amperes  is 
using  3,200  watts  of  power  which  is  con- 
verted to  heat  and  must  be  removed  fast 
enough  to  prevent  damage. 

A typical  drive-in  lamp  operating  at  60 
volts  and  120  amperes  consumes  7,200 
watts  of  power  and  develops  a much 
greater  heat  problem.  It  is  amazing  how 
many  lamps  we  find  poorly  ventilated, 
with  paint  burned  off,  feed  mechanism  and 
contacts  damaged  and,  perhaps,  with  a 
bad  record  of  reflector  breakage,  all  be- 
cause the  original  installation  did  not  pro- 
vide adequate  stack  draft. 

CARE  OF  GLASS  REFLECTORS 

Instruction  books  from  the  lamp  manu- 
facturers usually  state  that  the  reflectors 
should  be  cleaned  daily  and  before  the 
show,  while  we  advise  that  they  should  be 
wiped  off  after  each  reel.  This  is  a good 
routine  and  should  be  followed. 

In  the  last  year  or  so  a conclusion  has 
been  made  relative  to  the  care  of  glass 
reflectors  that  you  should  know  about. 
The  very  light,  white  ash  that  collects 
along  the  top  of  the  reflector  should  be 
removed  every  night  before  leaving  the 
booth  as  it  is  responsible  in  a large  part 
for  the  eventual  etching  of  the  glass  due  to 
the  chemical  action  of  this  ash  in  combi- 
nation with  moisture  in  the  air  through 
the  night.  Over  a period  of  time  this  be- 
comes a permanent  damage  resulting  in  an 
uneven  distribution  of  reflected  light.  This 
damage  can  be  shown  immediately  by  use 
of  the  MPRC  tool  which  all  Lorraine  field 


MOTIOGRAPH 

RAINMASTER, 

SPEAKER 


A full  size  protected 
unit  that  assures 
longest  life. 


Ask  Your  Motiograph  Dealer 


32 


The  MODERN  THEATRE  SEOTON 


men  carry.  Metal  reflectors  are  a dif- 
ferent problem  and  must  be  cleaned  ex- 
actly as  specified  in  the  manufacturers’ 
instructions. 

The  very  fine  tool  referred  to  has  been 
developed  by  the  Motion  Picture  Reseai’ch 
Council.  This  is  known  as  an  optical  align- 
ing tool  and  enables  our  men  to  check  the 
mechanical  and  optical  alignment  of  the 
equipment  in  a short  period  of  time.  This 
device  will  indicate  the  condition  of  the 
reflector,  if  it  is  properly  trimmed  and 
focused,  and  if  there  are  any  obstructions 
between  the  reflector  and  aperture.  Our 
men  use  these  tools  to  the  greatest  ad- 
vantage and  in  many  cases  can  make  a 
real  improvement  to  the  screen  illumina- 
tion in  a matter  of  minutes. 

It  is  also  necessary  to  know  if  the  voltage 
and  current  is  right  for  the  carbons  being 
used  and  if  the  meters  in  the  booth  are 
properly  calibrated.  The  carbon  man  also 
carries  instruments  such  as  the  Columbia 
clamp-on  ammeter  and  a highly  accurate 
voltmeter,  both  of  which  are  checked  for 
accuracy  at  regular  intervals. 

SCREEN  BRIGHTNESS  METER 

Another  very  important  meter  in  the 
service  kit  is  the  screen  brightness  meter 
developed  by  the  MPRC,  considered  the 
standard  for  checking  theatre  screen  illu- 
mination. Center  brightness,  or  a hot  spot, 
is  not  the  criteria.  Overall  distribution  of 
light  over  the  entire  screen  is  the  desirable 
goal  which  Hollywood  subscribes  to 
emphatically. 

One  of  the  most  important  jobs  that  can 
be  done  for  you  by  a carbon  man  is  to  ad- 
just your  lamps  so  there  will  be  a minimum 
of  carbon  wasted.  In  too  many  cases  we 
find  maladjustments  which  cause  the 
carbons  to  be  consumed  up  to  25  to  33  Ms 
per  cent  faster  than  necessary  and  not 
providing  any  additional  light — in  some 
cases  even  less  light.  Patience  and  know- 
how are  required  to  get  the  maximum  light 
with  most  economical  burning  rate. 


Avoid  Film  Damage  on  Rewind 

Much  film  is  damaged  and  badly 
scratched  in  rewinding  because  the  wind- 
ing equipment  is  not  properly  aligned.  This 
is  especially  true  with  a hand  rewind.  The 
film  must  feed  smoothly  and  squarely  from 
one  reel  to  the  other,  and  there  should  be 
no  protruding  edges. 

The  film  should  be  wound  tightly,  but 
not  pulled  down  by  holding  the  reel  and 
forcing  the  film  in  order  to  obtain  a tight 
roll  of  film.  There  should  be  just  enough 
tension  on  the  dummy  rewind  to  make  it 
go  on  smoothly  and  tightly. 

Unevenly  w'ound  film  is  often  caused  by 
a waited  exchange  reel  and  protmding 
edges  may  be  damaged  when  placed  in  the 
film  can. 

An  electric  rewind  should  be  adjusted  to 
rewind  2,000  feet  of  film  in  about  eight  to 
ten  minutes.  The  dummy  end  of  the  re- 
wind unit  should  have  sufficient  tension  so 
that  the  film  will  wind  tightly.  Most  re- 
winds are  equipped  with  a brake  strong 
enough  to  make  the  film  rewind  snugly, 
though  not  too  tightly. 

No  set  rule  can  be  laid  down  for  braking 
power.  Each  projectionist  must  determine 
that  for  himself. 


Bulletin  222  describes  Kollmorgen 
lenses  in  detail.  See  your  equip- 
ment dealer,  or  write  us  direct. 


SHARP 

CONTRAST 

IN  PROJECTION 

Kollmorgen  lenses  rate  tops  in  the  motion 
picture  industry.  Used  exclusively  with 
Cinerama,  they  are  standard  equipment 
in  more  than  70%  of  American  theaters. 
Wire  sharp  contrast  of  the  projected 
image  on  the  screen — the  whole  screen — 
is  typical  of  the  outstanding  performance 
of  SUPER  SNAPLiTE®  lenses. 

Other  advantages  that  add  up  to  supe- 
rior screening  with  super  snaplites  are: 
Fastest  lens  speeds 


Uniform  illumination 
Crystal  clarity 

Wide  range  of  focal  lengths 
Sealed  construction 


CORPORATION 

NORTHAMPTON,  MASSACHUSETTS 


[ 


Garver  rectifiers 

There's  no  better  way  to  beat  high  rectifier  cost 
than  with  highly  developed,  efficient,  low  priced 
Gorver  Tube  Rectifiers.  A dependable  source  of 
screen  light  since  1916,  both  Garver  tube  and 
stack  type  rectifiers  can  be  built  for  single  or 
three  phase  operation  at  any  amperage. 

Write  today  for  full  details. 

GARVER  ELECTRIC  CO.,  Union  City,  Indiana 

Export  Agency;  Streuber  & Lo  Chicotte,  Inc. 
250  W.  57th  St.,  New  York  19,  N.  Y. 


BOXGFFICE  ::  November  20,  1961 


33 


Accounting  Forms 

I Especially  Developed  by  NAC  to  Give 

I 

I Theotremen  a Firm  Grasp  on  Their 

I 

I Concessions  Operation  and  Up  Profits 


By  JOHN  (JACK)  J.  O'BRIEN* 

A T THE  CONVENTION  last  ycai’  some 
of  the  members  asked  questions  which  we 
were  not  prepared  to  answer  at  that  time, 
due  to  lack  of  information.  We  promised 
to  get  this  information  and  report  to  you 
this  year. 

In  order  to  accomplish  this,  a Special 
Services  Committee  was  designated  at  the 
mid-year  board  meeting  of  the  National 
Ass’n  of  Concessionaires  in  May,  and  we 
sent  out  questionnaires  to  many  of  our 
members  throughout  the  country  and, 
thanks  to  their  wonderful  cooperation,  we 
now  feel  we  are  in  a position  to  reply  to 
your  requests  honestly  and  accurately. 

USEFUL  IN  BOTH  TYPES  OF  THEATRES 

Unfortunately,  we  did  not  receive  enough 
information  on  the  drive-in  segment,  and 
this  is  probably  our  fault,  in  that  the  ques- 
tionnaires were  sent  out  at  the  height  of 
their  season  and  they  did  not  have  the  op- 
portunity to  answer.  However,  we  feel  that 
a good  deal  of  our  material  today,  espe- 
cially the  report  forms,  could  be  used  in 
drive-in  situations  as  well  as  in  conven- 
tional houses. 

Our  most  important  assignment  was  to 
devise  a bookkeeping  setup  which  would 
enable  you  to  more  accurately  check  your 
situations,  and  to  assist  you  in  a method 
which  would  help  you  increase  your  profits. 

You  have  before  you  (illustrated  on 
these  pages)  a set  of  report  forms  which 
represents  a two-week  report  from  the 
theoretical  Rex  Theatre,  Anytown,  U.S.A. 
It  is  a conventional  theatre  experiencing  a 
higher-than-average  per  capita. 

ENTIRE  BOOKKEEPING  CYCLE 

This  set  of  forms  has  been  compiled  as 
the  result  of  the  study  of  many  reports 
from  which  we  took  portions  deemed  best 
suited  to  our  needs.  We  hope  there  will  be 
portions  which  will  fit  into  your  present 
systems.  The  five  sheets  represent  the  en- 
tire cycle  and  all  the  necessary  bookkeep- 
ing needed  for  one  to  have  a firm  grasp  on 
the  operatien,  whether  it  be  at  the  location 
or  in  a far-away  district  office. 

We  believe  that  the  entries  and  mathe- 
matics have  been  worked  out  correctly,  so 
that  we  may  follow  through  on  the  pro- 
cedure from  opening  to  closing  dates  of 
an  inventory  period.  This  might  be  for  any 
duration — a week,  two  weeks  or  a month. 
I would  caution  you  not  to  take  percentage 
costs  of  such  items  as  candy,  ice  cream  and 

*New  England  Theatres  Service  Corp.  and  chair- 
man of  the  Notional  Ass'n  of  Concessionaires 
Special  Services  Committee.  This  is  the  text  of  his 
oddress  at  the  NAC  convention  held  in  New  Orleans 
in  October  of  this  yeor. 


other  staple  products  too  seriously.  These 
percentages  were  arbitrarily  set  up  merely 
to  process  the  report.  The  costs  listed  for 
cups,  boxes,  raw  corn,  seasoning,  etc.,  are 
likewise  arbitrary.  These  percentages  and 
costs  will  vary  in  all  situations. 

Let  us  first  examine  forms  “A”  and  “B,” 
the  inventory  reports.  You  will  note  that 
the  first  column  is  a listing  of  the  items 


followed  in  the  second  column  by  their 
selling  prices.  The  third  column  contains 
the  opening  inventory  which  has  been 
copied  from  the  closing  inventory  of  the 
previous  report.  Following  this  is  a listing 
of  the  items  received  during  the  current 
inventory  period.  Then  the  combined  total 
is  indicated.  All  this  work  can  be  (and 
should  beJ  done  before  inventory  time 
arrives. 

After  the  actual  physical  inventory  has 
been  taken  and  recorded,  it  is  a simple 
matter  to  determine  imits  sold,  which  will 
be  the  basis  of  your  final  report  on  form 
“E.” 

Before  leaving  these  inventory  sheets,  I 
have  a few  comments  on  other  uses  of 
these  forms,  for  the  theatre  manager  and 
also  for  anyone  checking  at  a division  or 
home  office. 

They  can  be  used  as  an  accurate  guide 
for  ordering  for  the  next  period  (always 
taking  into  consideration  the  type  of  pic- 
tures played  in  each  period) . A good  con- 
cessions picture  following  a poor  one  would 


FORM  A 


H«!T 


- PERIOD  COVEREC 


9/3P/81 ■ 


ITEM 

COUNT 

SALE 

PRICE 

OPEN 

REC'D 

TOTAL 

CLOSE 

INV. 

UNITS 

SOLO 

BOX 

ITEM 

COUNT 

SALE 

PRICE 

OPEN 

REC'D 

TOTAL 

CLOSE 

UNITS 

SOLO 

80  Tootsie  Pops 

2* 

20  Reeds  8.  Scotch 

. 64 

120  ScKfofft  Pepp. 

2* 

20  Cinnamon 

64 

20  Peppermint 

64 

20  Root  Beer 

^ 

TOTALS  74 

24  Chewets 

64 

20  Beechies  Pepermint 

5* 

24  Schrofft  Caromollow 

6i 

20  Pepsin 

54 

24  Tootsie  Rolls 

64 

20  Speormint 

54 

24  Woleeco  Coconut 

64 

20  Beechnut  Pepp. 

54 

187 

187 

118 

69 

20  Speor. 

54 

165 

100 

265 

100 

16fi 

20  Wrigley  0.  Mint 

54 

20  J.  Fruit 

54 

20  Spearmint 

54 

20  Life  Savers  B.  Rum 

54 

94 

20 

114 

7S 

39 

20  B.  Scotch 

54 

44 

100 

144 

28 

116 

20  Chocomint 

54 

60 

60 

120 

24 

96 

20  Clove 

54 

100  Condy  Drops  Asst’d 

64 

20  Crystominf 

54 

100  Lemon 

64 

20  5 Flovors 

54 

86 

60 

146 

17 

128 

100  Root  Beer 

20  Lemon 

54 

75 

20 

96 

68 

27 

100  Sour  Bolls 

64 

20  Lime 

54 

89 

89 

67 

22 

100  W.  Cherry 

64 

20  Oronge 

54 

110 

20 

130 

106 

24 

100  Bonono  Split 

64 

20  Pepomint 

54 

89 

20 

1 109 

67 

62 

100  Charleston  Chew 

64 

20  Spearmint 

54 

68 

i 20 

^108 

67 

41 

100  Chorms  Asst’d  Jellies 

64 

20  Stickopep 

54 

100  Charms  Pops 

64 

20  W.  Cherry 

54 

62 

r 80 

^42 

66 

74 

100  Choclelto 

64 

20  Wintogreen 

54 

92 

20 

112 

96 

17 

100  Goetze  Cor.  Creom 

64 

20  Couith  Dropa 

36 

38 

36 

3 

100  Helde  Choc.  Bobies 

64 

100  Hoide  Jujubes 

64 

100  July  Fruit 

64 

100  Kraft  Coromel 

64 

108 

108 

108 

100  Mint  Julep 

64 



100  Neeeo  Conodo  Mint 

64 

100  Mint  Pollie 

64 

TOTALS  54 

1278 

620 

1798 

925 

871 

100  Sky  Bor 

64 

POPCORN 

100  Wofer  Asst'd 

64 

176 

200 

376 

215 

160 

Row  Corn 

211 

150 

361 

^77^ 

164 

100  Reese  P.  B.  Cups 

64 

Seasoning 

196 

SO 

24fi 

A9B 

fil 

100  Wolnelto 

64 

Salt 

14 

14 

7 

7 

120  Boked  Beons 

64 

Butter 

26 

32 

68 

21 

37 

120  Block  Crows 

64 

1S«  Bo.es 

] 

0761 

] 

0751 

9100 

16B1 

120  Dots 

64 

1 

25<  Boxes 

2007 

2000 

4007 

5254. 

753 

120  Good  ond  Plenty 

64 

35<  Boxes 

131 

131 

66 

8B 

120  Milky  Woy 

64 

BOrf  " 

102 

102 

7S 

27 

1 20  Musketeers 

64 

120  Quaker  Speor,  Leaves 

64 

COUNTER  DRINK 

Orange  Syrup  ^10  Con 

7 */s 

“tTT 

120  Switzer  Licorice 

64 

166 

166 

18 

148 

Pink  Lemonode  910  Can 

120  Welch  Sugor  Doddy 

64 

10<  Cups  7 OS. 

2331 

2331 

2061 

280 

1S«  Cups  10  OS. 

153 

153 

66 

98 

704  Cups  14  os. 

840 

840 

77« 

84 

754  Cups  20  os. 

144  Tootsie  Rolls 

64 

30«  Cups  24  os. 

_ 

SNO-KONE  Syrup 

36  7s 

12 

48  ^/s 

30 

18^3 

Cup. 

7472 

7472_ 

S7Q9  . 

1763 

FRANKFORTS 

Frankfort. 

Rolls 

Mustord 

200  Chorms  Drops  Asst’d 

64 

Relish 

ICE  CREAM 

Cone  Cups 

16)T 

337 

840 

1177 

182 

996 

Sandwiches 

Bara 

io»r 

116 

144 

280 

68 

202 

Sundoes 

1 

^ 1 

TOTALS  . . . . , 

4BS 

964 

1437 

240 

1107 

Chlpa 

i8*r 

164 

192 

366 

118 

238 

1 

— 

Cotton  Condy  Cones 

ISY 

6666 

6666 

6044 

621 

Flossine 

Sugjif 

107 

107 

66 

42 

TOTALS  64 

449 

200 

649  253 

416 

CONCESSION  INVENTORY 


34 


The  MODERN  THEATRE  SECTION 


cause  you  to  increase  your  order,  but  the 
ratio  of  sales  will  be  approximately  the 
same. 

For  example : looking  at  the  first  item  in 
stock  on  form  “A,”  (Beechnut  Peppermint 
Gum)  we  see  that  they  have  118  as  a clos- 
ing inventory  and  also  they  sold  only  69 
for  the  two-week  period  so  that,  under 
ordinary  circumstances,  they  would  not 
order  this  item  for  at  least  two  weeks.  On 
the  other  hand,  the  very  next  item  indi- 
cates that  they  sold  165  units  and  have 
only  100  on  hand.  It  would  seem  reason- 
able that  they  should  reorder  in  this  case. 

As  you  progress  through  these  two  sheets 
in  this  manner  you  can  intelligently  order 
for  your  next  period. 

This  particular  report  indicates  that  the 
manager  operates  his  stand  rather  well. 
You  will  note  (on  form  “B,”  one-third  of 
the  way  down,  right  side)  that,  in  the  two- 
week  period  he  sold  1,973  pieces  of  15 -cent 
candy  and  has  approximately  two  weeks’ 
supply  (2,697)  on  hand  at  closing.  We  do 
find  some  indication  of  his  being  over- 


stocked on  some  items  (Bit-O-Honey  and 
Charleston  Chews)  but  the  high  box  count 
can  sometimes  cause  this  to  happen. 

Incidentally,  certain  brand  items  are 
listed  on  these  forms  as  examples:  they 
were  chosen  at  random  and  do  not  indi- 
cate any  preference  on  our  part. 

Another  advantage  of  this  type  of  report 
is  that  you  can  readily  note  whether  or  not 
this  theatre  kept  moving  its  stock.  Let’s 
suppose  you  note  that  they  opened  with  20 
pieces  of  a fairly  good  seller,  then  indi- 
cated they  received  100  pieces  on  Septem- 
ber 1 (date  shipped  from  warehouse  at 
bottom  of  form  “C”)  and  yet  show  a 
closing  inventory  of  100.  This  would  tend 
to  indicate  that,  although  they  ran  out  of 
the  original  20  pieces,  they  did  not  replen- 
ish the  counter  supply  but  let  the  100- 
count  case  lie  in  their  storeroom  for  at 
least  a week. 

The  next  form  (“C”)  is  the  order  form, 
and  I believe  it  is  self-explanatory.  You 
will  note  that  in  this  case,  only  one  order 
was  received  during  the  period  and  the 


FORM  B 


BOX 

ITE  M 

COUNT 

SALE 
PR  ice 

OPEN 

REC'O 

TOTAL 

CLOSE 

UNITS 

SOLO 

ITEM 

COUNT 

Bol.  IS*  Items  Brot.  Forw  d 

SALE 

PRICE 

OPEN 

REC'O 

TOTAL 

CLOSE 

UNITS 

SOLO 

12  P and  W Mint 

12« 

96  Mors 

15* 

64 

96 

150 

106 

44 

24  Pud9*  1'4  lb. 

12« 

96  Milky  Woy 

15* 

104 

96 

200 

1S7 

63 

24  Sp«rry  Nut  Rolls 

I2« 

96  Snickers 

15* 

168 

158 

109 

49 

60  Bonnor  Almond 

12« 

96  Three  Musketeers 

15* 

60  Candy  Corn 

12« 

100  Charleston  Chew 

15* 

90 

100 

190 

147 

43 

60  Lusk  ■ Cherry  Drops 

12* 

100  Hershey  Almond 

15* 

114 

TOO 

214 

161 

63 

60  Lusk  • Lemon  Drops 

12* 

100  Ploin 

15* 

RP 

TOO 

1 S2 

71 

60  Lusk  • Root  Beer 

12* 

100  Mr.  Goodbor 

15* 

60  Nibs 

12* 

100  Necco  Rolo 

IS* 

148 

148 

101 

47 

60  Speor.  Leaves 

12* 

100  Nestle  Crunch 

15* 

60  Spice  Drops 

12* 

100  O’Henry 

15* 

60  Welch  Fudge 

12* 

15^ 

108 

60 

168 

100 

68 

80  N and  D Mix 

12* 

100  Bit  0 Honey 

12* 

100  Block  Crows 

12* 

100  Chorms  Asst'd  Jellies 

12* 

100  Chunky 

12* 

100  Dots 

12* 

100  Filth  Avenue 

12$ 

100  HersKey  Kisses 

12* 

100  Milk  Dud 

12* 

TOTALS  IS* 

2530 

2140 

4670 

2697 

1973 

i:0  Old  Nick 

12* 

12  Hersh-ey  Almond 

25* 

too  Plonters  P’nuts 

12* 

12  Ploin 

25* 

100  P’nut  Bor 

12* 

24  Block  Crows 

25* 

100  Rollels 

12* 

24  Dots 

25* 

100  Woleeco  Coconut 

12* 

24  Candy  Cupboord 

25* 

120  M and  M 

12* 

24  Nestle  Almond 

25* 

36 

24 

62 

25 

37 

24  Crunch 

25* 

26 

24 

49 

6 

43 

TOTALS  12« 

24  Ploin 

25* 

34 

24 

aa. 

27 

31 

20  Pine  Bros.  Honey 

15* 

36  Fruit  & Nuts 

25* 

20  W.  Cherry 

15* 

36  Roisinets 

25* 

24  Marshmallow  Unicy 

15* 

69 

96 

IBS 

24 

141 

48  Almond  Joy  Miniature 

25* 

60  Boby  Ruth 

15* 

4 

1?0 

124 

m 

13 

48  Mound  Minioture 

25* 

60  Butler  Fingers 

15* 

89 

60 

149 

lOfl 

41 

46  Choc.  Almond 

25* 

60  Chewets 

15* 

96 

96 

70 

26 

48  Clork  Bor  Miniature 

25* 

60  Coconut  Grove 

15* 

60  Goobers 

15* 

177 

60 

237 

187 

50 

TOTALS  25* 

97 

72 

169 

58 

111 

60  Heath  Bar 

15* 

24  Deron  Bridge  Mix 

30* 

60  Lewi  s Pepp 

15* 

37 

60 

97 

60 

47 

24  Ice  Cream  Drops 

30* 

60  Mollies 

15* 

24  Molted  Milk  Bolls 

30* 

60  Roisinets 

IS* 

149 

180 

329 

133 

196 

24  Mint  Wafer 

30* 

60  Richardson  Mints 

15* 

24  Nonpareils 

30* 

48 

48 

25 

23 

60  SchroHl  Choc.  Pepp 

15* 

24  P’nut  Cluster 

30* 

60  Sno  Cops 

15* 

24  Rum  Wafer 

30* 

60  Welch  Jr.  Mint 

15* 

63 

180 

243 

113 

130 

24  Citolion  Choc.  Cherry 

30* 

60  Pom  Pom 

15* 

89 

120 

209 

76 

133 

24  Mint 

30* 

72  Reese  P.  B.  Cups 

15* 

127 

72 

169 

91 

108 

24  Oronge 

30* 

80  Almond  Joy 

15* 

116 

160 

276 

189 

87 

24  Pineapple 

30* 

80  Clork  Bor 

15* 

24  Rospberry 

30* 

80  Good  & Plenty 

15* 

110 

80 

190 

109 

81 

24  M & M Plain 

30* 

20 

144 

164 

77 

87 

60  Heide  Juiy  Fruit 

15* 

63 

240 

303 

74 

229 

24  M & M P’nut 

30* 

80  Mound  s 

15* 

141 

160 

301 

212 

R9 

24  ^ lb* 

^ Kj/ 

. 

. 

_ 

. 

TOTALS  30* 

20 

192 

212 

102 

110 

1 1 1 

IS/ 

174 

174 

141 

33 

16*^ 

67 

87 

42 

46 

Kelling  Nuts 

— 

48  Sponish 

15* 

48  Virginio 

15* 

48  Coshew 

25* 

48  Mixed 

25* 

Kemp  Nuts 

48  Sponish 

IS* 

48  VirginiO 

IS* 

74 

48 

122 

78 

44 

48  Coshew 

25* 

78 

48 

126 

52 

74 

48  Mixed 

25* 

46  Fancy  Mixed 

30* 

1 TOTALS  RUtS 1 

ISZ 

21 

130 

lie 

CONCESSION  INVENTORY 


order  must  check  out  with  “Received” 
columns  on  forms  “A”  and  “B.” 

Now,  turning  to  form  “D,”  we  have  what 
we  consider  the  most  important  form  in 
the  set.  It  is  a report  on  the  highest  profit 
items  and  also  the  only  items  over  which 
you  really  have  control. 

All  your  staple  items  have  a fixed  cost 
and  a fixed  selling  price;  whereas,  these 
items  on  form  “D”  are  manufactured  by 
you,  and  if  not  checked  constantly  can 
make  a tremendous  difference  in  your 
profit  picture. 

Here  again,  we  feel  that  it  is  self- 
explanatory  to  an  extent,  but  maybe  a few 
comments  might  help  to  clarify  the  pro- 
cedure. It  could  be  used  for  any  item,  not 
only  those  on  this  sheet,  merely  by  sub- 
stituting the  ingredients  in  the  other 
product. 


EXPLANATION  OF  FORM  "D" 

Looking  under  the  heading  “Popcorn” 
you  will  see  that  the  sales  figures  are  taken 
directly  from  inventory  form  “A.”  The  ex- 
tensions are  then  made  and  totaled  to  give 
the  overall  sales  of  popcorn  and  the  costs 
of  producing  same.  Simple  arithmetic  will 
give  you  the  percentage  cost  of  processing 
this  item.  If  the  percentage  arrived  at  is 
correct  mathematically,  and  it  is  in  ac- 
cord with  your  norm  for  this  item,  there  is 
no  need  for  further  examination. 

However,  let’s  suppose  it  is  higher  than 
you  call  for;  you  can  immediately  deter- 
mine what  is  being  done  wrong.  Check  the 
boxes  per  pound  of  raw  corn,  the  boxes  per 
pound  of  butter  used,  the  ratio  of  season- 
ing to  raw  corn,  and  you  are  bound  to  find 
out  where  the  profit  is  being  lost. 

In  checking  this  particular  report,  we 
find  that  this  theatre  is  producing:  14 
boxes  of  popped  corn  per  pound  of  raw 
corn,  22  boxes  of  buttered  corn  per  pound 
of  butter,  and  using  28  pounds  of  seasoning 
per  100  pounds  of  corn.  Checking  these 
results  against  norms  set  up  by  you,  it  is 
a simple  matter  to  determine  the  efficiency 
of  this  operation.* 

This  identical  procedure  may  be  followed 
for  counter  drinks,  snow  cones,  cotton 
candy  or  any  other  item  you  might  be  pro- 
cessing at  your  theatre. 

A FINAL  TABULATION  ON  FORM  "E" 

Form  “E”  is  the  final  tabulation  of  all 
information  available  from  the  other  four 
sheets.  Here  again  we  feel  that  it  is  self- 
explanatory  to  a great  extent. 

Cost  of  damaged  goods  is  determined  by 
actual  wholesale  cost.  In  the  case  of  pop- 
corn or  drinks,  only  the  cost  of  box  or  cup 
is  considered.  In  the  lower  half  of  the  right 
hand  column  we  have  broken  down  each 
day  so  that  the  daily  per  capitas  can  be 
determined,  if  necessary.  This  also  helps 
us  to  check  against  bank  deposits,  boxoffice 
statements,  weekly  reports,  etc.  The  fact 
that  we  can  obtain  daily  per  capitas  has 
helped  us  to  locate,  in  several  instances,  a 
weak  point  in  shortages.  We  find,  that  for 
any  given  picture,  the  daily  per  capita  of  a 
theatre  will  remain  fairly  constant.  If  a 
shortage  occurs  and  we  also  find  a distinct 
drop  in  per  capita  on  any  one  day  we  can, 

*lt  was  the  consensus  of  those  attending  the 
NAC  convention  that  these  norms  are  general  and 
desirable:  14  boxes  of  popped  corn  per  pound  of 
raw  corn,  25-26  boxes  of  buttered  corn  per  pound 
of  butter,  and  30  prounds  of  seasoning  should  be 
used  per  100  pounds  of  raw  corn. 

Continued  on  following  page 


BOXOFFICE  ::  November  20,  1961 


35 


ACCOUNTING  FORMS 


National  Cents-Per-Person  Concessions  Averages 
In  Indoor  Theatres 


Region 

Popcorn 

Candy 

Ice  Cream 

Drinks 

Misc. 

Total 

Rank 

1 

6.2 

4.2 

3.1 

2.6 

1.5 

17.6 

2 

2 

6.0 

4.1 

0.8 

3.0 

1.5 

15.4 

5 

3 

6.1 

4.7 

1.6 

3.1 

2.8 

18.3 

1 

4 

7.0 

3.5 

1.0 

2.3 

0.9 

14.7 

6 

5 

5.4 

3.8 

0.7 

4.1 

2.0 

16.0 

4 

6 

4.8  , 

3.9 

1.5 

4.4 

1.5 

16.1 

3 

Nat'l. 

5.9 

4.0 

1.5 

3.3 

1.7 

16.4 

Average 

See  Text  at  Right  for  Explanation  of  Chart 


FORM  C 

CANDY  ORDER  order  no. 


TMeAT8£_  sa LOCATION.  AHYTOWH.  n.SJL. date  Aueuat  21.  1961 


QUAMTITT 

OROERCD 

ITEM 

CASE 

COUNT 

OUANTITY 

ORDERED 

ITEM 

CASE 

COUNT 

QUANTITY 

ORDERED 

ITEM 

CASE 

COUNT 

70  Beech. e«  Peperm.nt 

30 

12  P ond  W Mint  .12 

12 

12  Hershey  Almond  .25 

12 

20  Peps.r. 

30 

12  Ploin  .25 

12 

20  Speortnint 

30 

24  Fudge  '«  lb.  .12 

6 

1 

24  Nestle  Almond  .25 

6 

20  Beechnut  Pepp. 

60 

24  Sperry  Nut  Rolls  .12 

16 

1 

24  Crunch  .25 

6 

6 

20  Speor. 

30 

1 

24  Ploin  .25 

6 

20  Wt.9ler  D.  M.ni 

60 

60  Cortdy  Corn  .12 

1 

20  J.  Frw.t 

60 

60  Lusk-Cherry  Drops  .12 

24  Block  Crows  .25 

1 

20  Speormint 

60 

60  Lemon  .12- 

1 

24  Dots  .25 

1 

1 

20  L<ie  Soeers  B Rum 

25 

60  Root  Beer  .12 

1 

24  Condy  Cupboord  .25 

1 

6 

20  B Scotch 

25 

60  Nibs  .12 

1 

36  Fruit  ond  Nuts  25 

1 

S 

20  Chocom.nl 

25 

60  Welch  Fudge  .12 

1 

36  Roisinets  .25 

1 

20  Clo«e 

25 

80  N ond  D Mis  .12 

1 

48  Almond  Joy  Miniature  .25 

1 

20  Crystom.nt 

25 

100  Bit  0 Honey  .12 

1 

48  Mounds  Minioture  .25 

1 

S 

20  S Plo«Ofs 

25 

100  Block  Crows  12 

1 

48  Choc  Almond  25 

1 

1 

20  Lemon 

25 

100  Chorms  Asst'd  Jellies  .12 

1 

48  Clork  Bor  Miniature  .25 

1 

20  Lime 

25 

100  Chunky  .12 

1 

1 

20  Oronge 

25 

100  Dots  .12 

1 

24  Deron  Bridge  Mix  .30 

1 

1 

20  Pooomint 

25 

100  Fifth  Avenue  .12 

1 

24  Ice  Cream  Drops  .30 

1 

1 

20  Spoormint 

25 

100  Hershey  Kisses  .12 

> 

24  Molted  Milk  Bolls  .30 

1 

20  Stickopop 

25 

100  Milk  Dud  .12 

1 

24  Mint  Wafer  .30 

1 

4 

20  W.  Cherry 

25 

100  Old  Nick  .12 

1 

2 

24  Nonpareils  -30 

1 

1 

20  W.ntogreen 

25 

100  Planters  P'nuts  .12 

1 

24  P'nut  Cluster  .30 

1 

20  Reed*  B.  Scotch 

20 

100  p’ltut  Bar  .12 

1 

24  Rum  Wafer  .30 

1 

20  C.nnofnan 

20 

lOO  Rollers  .12 

1 

24  Citation  Choc.  Cherry  .30 

1 

20  Peppermint 

70 

100  Waieeco  Coconut  .12 

24  Mint  I .30 

1 

20  Root  Boor 

20 

120  M and  M .12 

1 

24  Orwiga  • .30 

1 

100  Condy  Drops  A*st*d 

24  Pirsaopple  .30 

1 

100  Lemon 

24  Hcspbarry  .30 

1 

100  Root  Beer 

6 

24  M <indt#Plein  .30 

1 

100  Sour  Balls 

70  P.r»e  Bros.  Honey  .15 

1 

24  M <md  M,PUut  .30 

1 

100  W.  Cherry 

20  W.  Cherry  .15 

1 

100  Bonono  Split 

4 

24  Marshmollow  Unicy  .15 

1 

100  Charleston  Chew 

2 

60  Bobv  Ruth  .15 

1 

too  Charms  Asst’d.  Jell.es 

1 

60  Bonner  Almond  l9 

1 

100  Charms  Peps 

1 

60  Butter  Finger  .15 

1 

100  Chocletto 

60  Chewets  .15 

1 

100  Coetic  Cor  Cream 

1 

60  Goobers  . 1 5 

1 

100  He.de  Choc.  Bob.es 

60  Haoth  .15 

1 

100  Heide  Ju|ubes 

I 

60  Lewis  Pepp.  .15 

1 

100  Jwir  Fruit 

60  Molties  .15 

1 

100  Kraft  Coromel 

60  0‘Hertry  .15 

1 

Kelling  Nuts 

100  Mint  Julep 

3 

60  Roisinets  .15 

1 

48  Spanish  .15 

--  - -- 

100  Necco  Conodo  M.nt 

60  Richardson  Mints  .15 

1 

48  Virginio  .15 

100  M.nt  Pottie 

60  Schrafft  Choc.  Pepp.  .15 

1 

48  Cashew  .25 

100  Sky  Bor 

60  Sne  Cops  - IS 

1 

48  Mixed  .25 

2 

100  Wafer  Asst'd. 

3 

60  Welch  Jr.  Mint  .15 

1 

100  Rees*  P B.  Cups 

2 

60  Pom  Pom  . 15 

1 

100  Wolnetto 

1 

72  Reese  P.  B.  Cups  .15 

1 

|120  Baked  Beons 

2 

SO  Almond  Joy  .15 

1 

120  Block  Crows 

r 

j 

L_ 

80  Clork  Bor  .15 

1 

Kemp  Nuts 

120  Dot* 

1 

80  Coed  end  Plenty  .15 

1 

48  Speni sh  .15 

120  Good  and  Plenty 

3 

80  Heide  July  Fruit  .15 

1 

1 

48  Virginia  .15 

1 

. _] 

120  Milky  Woy 

2 

80  Mounds  . 1 5 

1 

1 

48  Coshew  .25 

120  Musketeers 

1 

96  Mars  -15 

1 

48  Mixed  .25 

120  Ouoker  Spear.  Leoves 

1 

96  Milky  Woy  .15 

1 

48  Foncy  Mixed  30 

120  Sw.tser  Licence 

96  Snickers  .15 

1 

120  Welch  Sugor  Doddy 

96  Three  Musketeers  .15 

1 

: ‘ : 

. . 

100  Chorleston  Chew  .15 

1 

3 • 

50#  bftKO  corn 

, 

1 

100  Hershey  Almond  .15 

1 

1 - 

50#  pall  seasoning 

l4d  Tootsie  Roll 

1 

100  Ploin  .15 

1 

100  Mr.  Goodbor  .15 

1 

2000  ■ 

26/  Popoorn  Cupa 

?00  Chorms  Drops  Asst’d 

100  Necco  Polo  .15 

1 

100  Nestle  Almond  -15 

1 

12  - 

#10  tinx  Sno-Eone  Syru 

> 

80  Toott.e  Pops  2< 

12 

100  Crunch  .15 

1 

120  Sehrofft  Pepp  2« 

8 

100  Plo.n  .15 

1 

.15 

1 

74  Chewets 

12 

24  Sehrofft  CoromoHow 

12 

24  Toots.e  Polls 

20 

24  Woleeco  Coconut 

16 

J 

SHIPPEDi  SEPTEMBER  1,  1961 


VlAi  XYZ  EXPRESS 


Continued  from  preceding  page 


by  checking  working  schedules,  determine 
who  worked  that  period  and,  therefore, 
sometimes  pinpoint  and  correct  the 
situation. 

At  the  lower  left  hand  side  of  this  form 
you  will  notice  an  item  “Less  Monies  Un- 
collected.” This  is,  just  as  it  indicates,  the 
total  of  all  monies  which  the  theatre  did 
not  receive  and  naturally  did  not  deposit. 
It  is  used  so  that  the  report  will  be  a tnie 
reflection  of  the  actual  gross,  profit  and 
per  capita  for  the  current  period. 

In  our  situation  (New  England  The- 
atres) , the  receipts  from  our  automatic 
drink  machines  are  not  received  by  the 
theatre  until  the  end  of  the  month;  if  de- 
posited and  entered  as  receipts  at  this  time 
our  picture  would  be  distorted.  Therefore, 
we  list  our  sales  of  drinks  from  meter 
readings  on  machines  and  then  adjust  for 
shortages  and  tests  at  the  time  of  actual 
deposit  as  indicated  in  center  of  right  hand 
column.  This  applies  to  the  vendors’  share 
of  cigaret  sales,  target  games,  etc.  We  take 
credit  for  total  receipts  of  each  item  for 
purpose  of  total  gross  and  per  capita,  but 
then  deduct  vendors’  share  so  that  our 
“deposited  receipts”  will  balance  with  the 
total  deposits  at  lower  right  hand  corner. 

The  national  averages  shovm  in  the 
chart  at  the  top  of  the  page  represent  the 
answer  to  another  question  raised  last  year 
at  the  convention  and  again  at  our  New 
York  regional  meeting.  Because  of  the 
lack  of  sufficient  answers  from  the  drive-in 
theatres  to  our  questionnaire  we  can  only 
give  you  figures  as  they  pertain  to  conven- 
tional theatres. 

These  figures  represent  averages  from 
over  600  theatres. 

The  regions  are  those  served  by  the  NAC  re- 
gional vice-presidents.  They  ore:  1)  Maine,  Rhode  Is- 
land, New  Hampshire,  New  York,  Massachusetts, 
Vermont,  Connecticut,  New  Jersey;  2)  West  Vir- 
ginia, Maryland,  Virginia,  Kentucky,  Tennessee,  North 
Carolina,  South  Carolina,  Mississippi,  Alabama,  (^r- 
gia.  South  Carolina,  Florida;  3)  Wisconsin,  Michigan, 
Illinois,  Indiana,  Ohio,  Pennsylvania;  4)  North  Da- 
kota, South  Dakota,  Nebraska,  Minnesota,  Wyoming, 
Colorado,  Iowa;  5)  Kansas,  Missouri,  Oklahoma, 
Arkansas,  New  Mexico,  Louisiana,  Texas;  6)  Wash- 
ington, Montana,  Oregon,  Idaho,  California,  Nevada, 
Utah,  Arizona;  7)  Canada. 

FORM  D 


POKORN  AM  COVirn?  DRIHK  REPORT 
_ LXATIOM  AXTTO.'W.  O.Sg.  


CCBI  • .?26«  OP  RECEIPTS 


:outTD  »:ku  snc-ioiies 


lOtAl  COSTi 


I 

COST  • 


>19.46 


I 


TOTAL  CCSTi  > 


OP  RKt:rrs 


36 


The  MODERN  THEATRE  SECTION 


FORM  E 


CONCESSION  REPORT 

ocATioN  AHYTOWIm 


. ACMtOD  covcnco 


e/so/61 


9A2/61 


.TtM 

PMICE 

•OLD 

X eo.T 

• 0009  9OL0 

OAM-.b 

P.OP.T 

MEMOS  — NOTES 
EXPLANATIONS 

CXRDY 

.Off 

871 

43^65 

_2 

>Q6_ 

ATTRACTIONS  AND  OATES 

41  a 

24^96 

■ Ifi 

197.S 

296.95 

1 

.10 

iPfi 

111 

1_  .22.15. 

L_  . 

.so 

110 

33.00 

HUTS 

.If) 

44 

a. an 

74 

iR..an 

TOTALS 

3399 

460.31 

6^ 

292.70 

s 

.16 

167.46 

POPCORN:  RE6ULAB 

19 

247.6S 

1 

BUTTEReO 

29 

753 

188.25 

juueo 

39 

66 

22.75 

8/30-9/s  lUckl,  Wild  Dog  Worth. 

LARGE  BUTTERED 

“ZT 

13.50 

BAyialo 

TOTALS 

2496 

472.15 

106.08 

2 

.03 

366.04 

BEVERAGES:  VEND  MACHINES 

-»0 

878 

87-66 

so 

43.82 

^ 43,83 

S/6-9A2  Thlof  of 

COUNTER 

280 

28.00 

1 . 

(Ireen  Helmet 

COUNTER 

.IS 

98 

14.70 

COUNTER 

64 

12.80 

•354 

19.66 

1 

^ 36.84 

COUNTER 

TOTALS 

1318 

143.15 

63.48 

79.87 

ICE  CREAM: 

I 



Cone  Cups 

• IS 

995 

149.26 

42 

62.69 

86.66 

DATE  APEX  CK  DEPOSITED  9/l0/61 

loe  Cream  Bare 

•1C 

202 

20.20 

40 

e-off 

12.12 

AMOUNT  OF  CHECK  1 107.28 

, 

PERIOD  COVERED  T/BO/SI  TO  8/17/61 

DEPOSITS  FKOM  DAILT  1.  O.  REPOSTS 

DATE 

ATTENDANCE 

AMOUNT 

VEND  MACHINE  ( ) 

Aug-  30 

607 

75.00 n_ 

TOTALS 

■■  ITW 

189.46 

70.77 

98.68 

• 21 

649 

110.00 

UKrFI  1 ANPOUS 

694 

z 

. 769 

136.00 D_ 

NAPKINS 

■ 3 

991 

200.00  D 

SCALES 

- 

6.11 

- 

a 4 

703 

143.00  D 

MECHANICAL  SERVANTS 

190 

38.60 

70 

27.16 

11.64 

* 6 

218 

52.00  D 

OUlZIER 

■Ofi 

364 

18.20 

40 

7.26 

10.96 

" 6 

321 

54,00  D 

CIGARETTES 

.30 

96 

28.60 

92 

26.16 

2.36 

" 7 

195 

38.00  n 

SNO  KOnES 

ilO 

1763 

176.30 

.246 

43.39 

132.91 

" 8 

308 

60.00  D 

PO  T A TO  CHI  PS 

.1? 

236 

36.70 

33-ii^ 

11.90 

23.80 

" 9 

680 

173.00  D 

PRANKPORTS 

" 10 

911 

244.00  D 

COTTON  CANOV 

.15 

621 

93.15 

•064 

7.81 

85,34 

" 11 

102 

37.00  D 

.10 

.S4.S 

.S4..sn 

an 

27.15 

27.15 

" 12 

fifi 

40.29  D 

SHB 

rOTAL  , 

1447.29 

- -- 

Clgaret 

:ee  8/30 

1.20 

1 fi/si 

o/a 

A 11 

TOTALS 

3814 

451.06 

160.8 

L 

300.26 

ClRaret 

bee  9/6 

ihs 

totals  of  all  vending 

12224 

1686.12 

663.84 

6 

.19 

1002.09' 

Tareot 

9/5 

27.15 

iBO  aMiM— OtOUCT  SHORTS 

4.67 

/ 

V / 

4-67 

Ouleser 

9/6 

10.93 

GROSS  RECEIPTS  and  PROFIT 

1681.45 

V 

V 

997.42 

Ouisser 

9/11 

.02 

L(SS  MON.LS  UNCOuECTtD 

148-20 

TV 

DEPOSITED  RECEIPTS 

1533.25 

/ \ 

\ 

/ ^ 

SUB 

fOTAL 

85.96 

OPERATING  EXPENSES 

AMOUNT 

RECAPITULATION 

263.46 

GROSS  RECEIPTS 

1681,45 

UNIFORMS  - NEW 

TOTAL  EXFENOITURES 

937.49 

UNIFORMS  - CLEANING  AND  REPAIRS 

NET  PROFIT 

743.96 

MACHINE  REPAIRS 

ahenoance 

EXPRESS- FREIGHT-POSTAGE 

ADULT 

3544 

CHILD 

3270 

Passes 

“120' 

TOTAL 

6954 

total  orc«ating  expenses 

253.46 

GROSS  PER  CAPITA 

.2431 

COST  OF  GOODS  SOLD 

683.84 

NET  PROFIT  PER  CAPITA 

.1072 

COST  OF  DAMAGED  GOODS 

.19 

CORN  AVERAGE 

937.49 


TOTAl  DEPOSITS  - 1533.26 


THE  MAC  CODE  OF  ETHICS 


The  National  Ass’n  of  Concessionaires 
unanimously  adopted  a Code  of  Ethics 
at  the  New  Orleans  convention  in  Oc- 
tober, and  a symbol  or  seal  of  compli- 
ance is  being  studied  by  the  Ass’n’s  pub- 
lic relations  committee.  The  Code  is  as 
follows: 

1.  The  membership  of  the  National 
Ass’n  of  Concessionaires  recognizes  and 
accepts  its  obligation  to  bring  to  the 
public  the  best  in  food  and  drink 
products. 

2.  The  membership  of  NAC  is  obli- 
gated to  serve  these  products  in  the 
most  attractive  and  sanitary  manner 
possible. 

3.  The  membership  of  the  NAC  and 
those  who  work  for  them  shall  exercise 
courtesy  and  consideration  in  all  of 


their  dealings. 

4.  The  membership  of  the  NAC  will 
ever  strive  to  conduct  its  business  on  the 
highest  plane  of  integrity  to  merit 
public  respect. 

The  question  of  standards  was  in- 
cluded in  a membership  survey  con- 
ducted by  NAC  in  1961  and  a unanimous 
vote  that  standards  should  be  set  up 
encouraged  the  association’s  public  re- 
lations committee  to  present  a recom- 
mended Code  to  the  convention. 

The  committee  members,  headed  by 
Norman  Wasser,  Pepsi-Cola  Co.,  as 
chairman,  were:  H.  E.  Chrisman,  Cretors 
and  Co.;  J.  J.  Fitzgibbons  jr..  Theatre 
Confections,  Ltd.;  Charles  Okun,  Coca- 
Cola  Co.;  A.  J.  Schmitt,  president,  and 
Russell  Fifer,  executive  director. 


\ Budgeting 

TIME 

At  the  Concessions 


Lee  Koken,  RKO  Division  of  Glen 
Alden  Corp.,  has  developed  an  efficiency 
schedule  for  concessions  attendants  in 
RKO  theatres  to  follow  in  opening  and 
closing  the  stand. 

His  suggestions  on  “First  Things  First” 
or  “Budgeting  Time”  might  well  be  mimeo- 
graphed or  printed  and  provided  to  the 
personnel  as  a handy  reminder  of  the  best 
way  to  perform  their  duties. 

Budgeting  Time 

A.  OPENING 

1.  Melt  butter  in  Butter-mat. 

2.  Heat  hot  dogs 

3.  Fill,  heat  and  light  up  popcorn 
warmer. 

4.  Place  accessories,  signs  and  supplies 
in  place. 

5.  Light  up  and  open  candy  case  and 
entire  stand  for  business. 

Note:  In  new  type  warmers,  place  filled 
Buttercups  in  racks.  Add  butter  only  at 
sale  time. 

B.  SLOW  PERIODS 

1.  Refill  candy  case. 

2.  Fill  all  storage  areas  including  back- 
bar  by  bringing  supplies  from  stock- 
rooms. 

3.  Fill  ice  cream  merchandiser  and 
freezers  at  stand. 

4.  Clean  up  where  necessary. 

C.  CLOSING 

1.  Don’t  stop  selling  buttercom,  pop- 
corn or  hot  dogs  by  shutting  down 
and  cleaning  equipment  too  early. 

2.  Butter-mat: — 

a.  Pour  melted  butter  into  spare, 
clean  bowl;  place  cover  on  same 
and  place  in  refrigerator  or  freezer. 

b.  Clean  bowl  used  all  day,  pump  and 
parts,  so  they  are  ready  for  use 
next  day.  Cleaned  bowl  is  not  used 
until  next  night  when  above  pro- 
cedure is  repeated. 

3.  Popcorn  warmers  without  locks  must 
have  corn  removed  every  night. 

4.  Lock  up  and  lights  out. 

D.  WEEKLY 

1.  Popcorn  warmers: — 

a.  Completely  cleaned. 

b.  Remove  bottom  “screen”  and  clean 
and  remove  com  residue  from  be- 
low and  around  motors  and 
blowers. 

2.  Clean  candy  case  and  all  glass,  etc. 


BOXOFFICE  November  20,  1961 


37 


A Practical  Guide 
For  Concessions 
Stand  Employes 

Tips  From  Theatre  Confections  Ltd.  (Canada)  Manual 


VENDING  COUNTER  RULES  AND 
REGULATIONS  (STAND) 

A— COURTESY 

First  and  foremost,  be  as  courteous  as 
you  possibly  can.  Never,  under  any  cir- 
cumstances, argue  or  cause  the  least  dis- 
turbance with  customer  or  fellow  worker. 
Never  argue  over  anything.  Any  differ- 
ence of  opinion  should  be  discussed  and 
straightened  out  with  the  concessions 
manager.  Do  not  rush  customers  when 
taking  their  orders.  Always  make  every 
customer  feel  that  his  or  her  order  is 
most  important,  and  it  must  be  just  as 
they  desire  it.  Always  make  sure  you 
wait  on  children  and  don’t  let  them  get 
lost  in  the  shuffle.  Every  attendant  must 
understand  that  it  is  the  policy  of  our 
company  to  please  the  patron  in  every 
way  possible.  In  the  event  of  a com- 
plaint, a report  should  be  made  to  the 
manager  at  the  time,  and  merchandise 
should  be  exchanged.  This  should  be 
done  willingly  and  with  a smile;  not 
grudgingly. 

B— COOPERATION 

Your  value  to  this  company  is  governed 
by  the  cooperation  you  display  in  your 
work.  If  you  are  not  busy  at  your  sta- 
tion, do  not  hesitate  to  straighten  up 
and  clean  equipment.  Wipe  off  the  coun- 
ter; refill  empty  jars;  straighten  up  dis- 
plays; fold  popcorn  boxes  or  carrying 
trays.  Be  ready  and  willing  to  help  your 
fellow  worker.  Always  check  with  the 
concession  manager  when  in  doubt  or 
not  busy. 


. Large  Size,  Sir?' 


Attendants  should  always  suggest  the  "large"-size 
popcorn,  drink  or  other  item  to  the  customer. 


As  a concessions  attendant  or  sales  per- 
son, you  have  an  obligation  to  manage- 
ment, the  customer,  and  to  your  fellow 
workers,  as  well  as  to  yourself,  to  be 
pleasant  and  agreeable.  One  who  is 
pleasant  is  usually  well  liked  and  receives 
every  possible  consideration  from  people. 
If  things  go  wrong,  do  not  blame  others 
at  first.  Stop  and  think!  It  may  be  that 
you  are  wrong.  Be  tolerant — be  cool — be 
pleasant.  SMILE!  It  always  pays  divi- 
dends. 

C— ALERTNESS 

Be  on  the  lookout.  When  not  taking  care 
of  customers,  you  should  not  be  idle.  If 
no  preparation  work  exists,  remain  at 
your  station — in  front.  Don’t  ever  gather 
or  huddle  in  the  kitchen  with  other  em- 
ployes and  leave  counter  completely  un- 
attended at  any  time.  Be  watchful  and 
attentive  at  all  times.  When  a customer 
approaches  the  counter — be  there,  reads 
to  serve  I ! I 

Do  not  engage  in  unnecessary  conversa- 
tion at  work  with  friends  or  fellow  em- 
ployes. There  is  only  one  way  to  be  alert, 
and  that  is  to  concentrate  on  your 
duties,  your  station,  and  mind  your  own 
business. 

D— PROMPTNESS 

Get  to  work  on  time.  Allow  yom’self  time 
to  dress  and  wash  your  hands  without 
haste.  Assume  your  duties  as  given  to 
you  by  the  manager.  If  you  are  unable 
to  do  so,  report  to  the  concessions  man- 
ager by  phone  or  messenger,  in  ample 
time  to  replace  you,  if  possible. 

E— GRACIOUSNESS 
Always  smile.  It  is  good  for  your  health 
and  is  contagious.  Do  not  bring  your 
problems  to  work  with  you.  Exert  every 
effort  to  answer  or  help  a customer  and 
do  so  with  a genuine  feeling  of  sincerity 
in  helping  the  person  you  are  seiwing. 
Answer  any  and  all  questions  that  a 
patron  may  ask,  even  though  you  are 
busy. 

F— HONESTY 

One  of  the  greatest  assets  for  any  person 
to  possess  is  honesty.  The  concessions 
attendant  who  is  not  honest  in  his  or 
her  work  at  the  stand,  will  be  the  same 
at  home.  Giving  the  customer  extra-size 
portions  or  items  which  they  are  not 
entitled  to — is  doing  the  wrong  thing. 
Do  not  allow  yourself  to  be  influenced 
or  tempted  to  do  what  is  wrong.  Be 
honest  with  your  employer. 

Remember  that  all  merchandise  and 
funds  are  charged  to  the  manager,  and 
he  is  directly  responsible  for  all  of  the 


TIPS  ON  PERSONAL 
APPEARANCE 

A— CLEANLINESS 

(1)  Be  irreproachably  neat  and  clean. 

(2)  Keep  your  hands  and  fingernails 
well  manicured  and  clean  at  all 
times. 

(3)  Do  not,  at  any  time,  chew  gum, 
smoke,  blow  your  nose,  groom  your 
hair,  or  clean  your  nails  while  on 
duty  in  the  stand. 

(4)  Wash  your  hands  frequently! 

B— UNIFORMS 

(1)  White  jackets  or  uniforms  are  pro- 
vided for  male  and  female  attend- 
ants. They  must  be  worn  at  all  times 
while  on  duty. 

(2)  Clean  or  polish  shoes  daily. 

(3)  Wear  proper  light  undergarments  to 
decrease  physical  fatigue. 

C— HAIRDRESS 

(1)  Hairdress  should  be  simple,  but  at- 
tractive. Always  groom  your  hair, 
when  necessary,  in  washroom  or 
dressing  room. 

(2)  Women  attendants  must  wear  hair 
nets.  An  invisible  net  is  supplied. 


funds  and  merchandise.  Any  shortages 
incurred  by  way  of  carelessness  or  other 
means  will  be  the  manager’s  loss.  Hon- 
esty is  character. 

G— LOYALTY 

The  most  valuable  employe  is  the  one 
who  is  loyal.  Loyal  to  the  company,  loyal 
to  the  manager,  and  loyal  in  the  desire 
to  understand  the  reason  for  the  polices 
of  our  company,  with  a willingness  to 
support  these  policies  because  they  are 
based  on  sound  principles. 

A loyal  employe  is  the  most  valued  be- 
cause he  or  she  is  loyal  to  the  company, 
at  work,  at  home,  or  anywhere.  Loyalty 
is  a virtue. 

SERVING  THE  CUSTOMER 

A— APPROACH 

The  concessions  attendant’s  first  ap- 
proach often  determines  the  amount  of 


'What  Would  You  Like  to  Drink?' 


Hot  dogs  and  other  sandwiches  call  for  a 
beverage.  Every  such  sale  requires  the  above  inquiry. 


38 


The  MODERN  THEATRE  SECTION 


purchases  a customer  will  make.  If  you 
are  rude  or  abrupt,  or  in  too  great  a 
hurry  to  get  rid  of  a customer,  he  or 
she  will  only  buy  one  or  two  items. 
Remember!!!  Work  fast,  but  never  rush 
a customer! 

Your  first  words  should  always  be:  ‘‘May 
I help  you  please?" 

Then,  after  a customer  has  been  given 
his  or  her  full  order,  always  follow  up 
by  asking,  ‘‘Would  you  like  anything 
else,  please?”  Regular  customers  who  are 
known  should  always  be  addressed  by 
name,  whenever  possible.  When  a regu- 
lar customer  has  been  ab.sent  for  some 
time,  never  fail  to  greet  him  with  genu- 
ine feeling  and  a greeting  of  “We  have 
missed  you,”  or  “We  are  glad  to  see  you 
again.” 

B— COMPLETING  THE  ORDER 
After  the  customer  has  been  given 
enough  time  to  study  the  menu  cards, 
on  the  back  bar,  and  their  orders  are 
completely  filled,  stop  and  think  how  it 
will  be  carried.  If  the  order  is  sufficiently 
large,  always  provide  a regular  carrying 
tray,  or  drink  tray,  if  the  purchases 
warrant  same. 

Don’t  ever  leave  a customer  helpless, 
trying  to  figure  out  how  to  carry  the 
purchases  back  to  the  car,  (in  drive-in 
theatres) . 

Always  place  all  bills  on  the  counter — 
above  cash  drawer,  while  you  are  mak- 
ing your  change.  Make  certain  you  give 
correct  change  to  the  customer. 

GENERAL  INSTRUCTIONS 

A— SUGGESTIONS  TO  THE  CUSTOMER 
Never  fail  to  suggest  to  a customer  who 
seems  to  be  encountering  difficulty  in 
deciding,  or  confused  as  to  what  to  buy. 
Speak  up  and  mention  your  main  items 
— large  cold  drinks,  hamburgers,  hot 
dogs,  pop  corn,  etc. 

B — INCREASING  SIZE  OP  PURCHASE 
The  only  sales  mediums  this  booth  has 
are  the  menu  cards  and  merchandise 
on  display.  This,  at  times,  is  not  suffi- 
cient, and  it  is  up  to  the  concession 
attendant  to  assist  in  the  selling  prob- 
lem. Most  anyone  can  serve  food  over  a 
counter,  with  a little  practice.  Not  every- 
one can  sell!  A good  concessions  attend- 
ant is  a salesperson,  and  not  just  an 
order  taker.  He  or  she  recommends  and 
sells!  All  attendants  should  remember 
that  all  foodstuffs  in  the  booth  are  for 
sale,  and  not  only  for  display. 

When  a customer  orders  a hamburger 
or  a hot  dog,  you  should  ask,  “What 
would  you  like  to  drink?”  If  the  cus- 
tomer hesitates,  name  the  drinks  you 
have  for  sale — Pepsi-Cola  — Coca-Cola 
— Orange-Crush.  If  your  customer  does 
not  ask  for  a large  drink — ask  him  by 
saying  ‘‘large?”  Most  customers  will  re- 
spond to  your  suggestion. 

REMEMBER! ! ! Know  the  large  sizes  of 
all  the  merchandise  in  your  concession 
counter  and  try  to  sell  the  large  size 
items  because  you  are  then  doing  a 
doubly  good  job  as  a salesperson.  This 
applies  to  cold  drinks,  popcorn,  candy, 
etc. 

When  a cusLomer  asks  for  popcorn,  your 
immediate  question  should  always  be 
‘‘large?” 

Continued  on  following  page 


LET  THESE  SILENT  SALESMEN 

WORK  FOR  YOU! 


CREATE  IMPULSE  SALES 

^ Rofo-Grille  HOT  DOG  BROILERS 

SELL  MORE  HOT  DOGS  THAN  ANY  OTHER 
EQUIPMENT! 

Rotisserie  action  rotates  60  hot  dogs  under 
magic  infra-red  cooking  process  . . . ready 
in  10-12  minutes  for  quick  sales. 

Rotogrill  keeps  hot  dogs  hot  for  hours,  re- 
tains juices  . . , prevents  spoilage. 

Revolving  drum  lifts  out  for  cleaning.  Bun 
warmer  drawer  holds  two  dozen  buns.  115v- 
AC. 


SENSATIONAL  SERVETTE 


HERE  IS  A POPCORN  WARMER 

THAT  KEEPS  POPCORN  PIPING  HOT,  CRISP 
AND  FRESH  FOR  DAYS  . . . 

The  SERVETTE  JR.  counter  model  popcorn 
warmer  is  designed  to  create  impulse  sales 
and  to  fit  the  needs  of  theatre  concession- 
aires with  limited  space,  at  a small  invest- 
ment. 

Unit  is  compact,  yet  holds  three  bushels  of 
popped  corn  (equivalent  to  about  125  ten- 
cent  boxes  or  bags.  Servette  Jr.  is  26  inches 
wide,  23  inches  front  to  back. 


WITH  NEW  IMPROVED  AnImAjOr 
FOR  EXCITING  NEW  ACTION. 

You  get  PLUS  popcorn  business  with  the  HEW 
animator  . . . plus  NEWLY  designed  top  space  for 
butter  dispenser. 

Profitable  SERVETTE  brings  you  more  merchan- 
dising features  . . . speeds  up  self  service  and 
over-the-counter  selling. 

Dependable  SERVETTE  has  removable  sliding 
glass  doors  that  retain  heat  in  popcorn  wells. 
Hinged  panel  gives  additional  space  between 
walls.  Blower  and  heater  elements  encased  in 
moveable  drawer. 


Sell  more  Popcorn  & Hot  Dogs  this  season.  Write  or  call 

^Ue  Be/iaemadie^  Qa. 

114  WEST  18TH  ST.  PHONE  HA  1-6856  KANSAS  CITY  9,  MISSOURI 


New  7962  Heovy  Duty 

SODAMAKER 

America's  Lowest 
Cost  Quality 
Drink  Server! 

Complete 

Self-Contained  Unit 

WITH 

2 OR  3 FLAVORS 

Write  for  Complete  Specifications  and  low  cost 

SUPERIOR 

907  N.  Broadway  St.  Louis,  Mo. 


TO  FILL 
POPCORN  BAGS 
AND  BOXES  WITH 
THE  MSW  PATENTED 

THOUSANDS  OF 
PELIGHTEP  USERS 

ONLY  ^2E9  AT  YOUR 
THEATRE  SUPPLY  Of 
POPCORN  SUPPLY DiALER 


109  THORNTON  AVE 
SAN  FRANCISCO, 24 


BOXOFFICE  ::  November  20,  1961 


39 


Concessions 

Guide 


SERV-O-MAT 

automatic  butter  dispenser  . . . 
modern  . . . efficient  . . . durable 
. . . proved  in  thousands 

of  locations 


. . . manually  operated  . . . 
budget  priced  . . . top  quality 


deluxe 


BUTTER -SERVER 


Butter- 

Cup- 

I now|  genuine 
Buttercups 
available  for 
immediate 
delivery.  Order 
your  supply 
today!  Regular 
& king  size. 


• Buttercup  Accessories 

• hot  fudge  serving  equipment. 
Send  for  details  on  all  items. 


Server  Se  les 

inc. 

north  88  west  16447  main  street, 
menomonee  falls,  Wisconsin 


Continued  from  preceding  page 

Every  customer  should  be  waited  on 
singly,  and  the  sale  in  the  cash  drawer 
EACH  TIME  before  approaching  your 
next  customer. 

Never  wait  on  two  customers  at  a time, 
no  matter  how  busy  it  is.  If  many  items 
have  been  purchased  and  they  are  too 
many  for  you  to  total  mentally,  use  a 
pencil  and  paper.  Take  an  extra  few 
seconds  and  avoid  the  bad  mistake  of 
either  undercharging  or  overcharging. 
Tact  and  discretion,  in  selling  or  sug- 
gesting, should  always  be  used  as  the 
management  never  wants  a customer  to 
feel  that  he  is  being  oversold.  Be  ex- 
ceedingly polite  when  you  approach 
someone. 

Last,  but  not  least — always  stop — think 
and  be  prepared.  Use  your  head  and  not 
your  feet.  Don’t  run  around  the  stand 
aimlessly  no  matter  how  busy  the  coun- 
ter may  be.  If  you  rush  and  run  you  will 
usually  accomplish  less  and  make  mis- 
takes. Think  and  work  with  your  head. 
Be  cool.  Don’t  get  excited  because  of  a 
capacity  crowd.  You  will  find  that  most 
customers  are  very  understanding  and 
realize  that  they  cannot  all  be  waited 
on  all  at  once,  and  will,  consequently, 
await  their  turn.  If  you  get  excited  and 
confused,  you  cannot  carry  on  your  work 
properly. 

If  you  are  prepared  (which  is  the  whole 
secret)  you  will  never  have  anything 
but  smiles,  fun,  and  the  happy  inner 
thought  that  you  are  taking  care  of 
your  customers  in  the  best  possible  way 
and  doing  your  job  right. 

When  and  how  are  you  prepared? 
When  everything  is  filled  and  ready  at 
your  fingertips.  As  to  the  amounts  of 
merchandise  that  should  be  filled  and 
prepared,  always  check  and  ask  the 
concessions  manager,  as  he  or  she  will 
always  know  the  approximate  number 
of  people  expected  and  the  amount  of 
food  that  should  be  prepared. 

Good  luck,  and  don’t  forget  that  your 
concessions  manager  is  always  ready  and 
willing  to  help  you.  Be  alert!  Ask  ques- 
tions! That’s  the  way  to  get  the  answers. 


NO  WASTE! 
OOoZ.  CAN  MAKES  20 
BIG  SANDWICHES 
PORK,  BEEF,  TURKEY  BARBEQUE 


The  Smilhfield  Ham  and  Products  Co.,  Inc. 

SMITHFIELO  29.  VIRGINIA 


HERSHEY-ETS 


HERSHEY.S 


«U.K  CHOCOLATt 

• WS  M(5py. . 


Uhk  CHOcoiAh 


HERSHEYS 


\' Semi-Sweef 

CHOCOLATE  f 


40 


The  MODERN  THEATRE  SECTION 


PROFITIPS 

From 

Fonrmionaires 

CREATIVE  MERCHANDISING  IDEAS 
INCREASED  THEATRE  SALES  IN  1961 

A lucky  number  chalk  board  has  proved 
a successful  sales  stimulant  for  a number 
of  years  at  the  Grant  Street  Drive-in  The- 
atre, Wichita  Falls,  Tex.  One  number 
(from  one  to  ten)  is  posted  each  night  and 
any  patron  who  has  a ticket  stub  ending  in 
that  number  is  given  a free  pass  to  see  a 
show.  About  50  per  cent  of  those  attending 
are  drawn  to  the  concessions  each  night 
hoping  to  have  a lucky  number,  and  make 
purchases  while  there. 

This  drive-in  also  offers  a free  ticket  to 
anyone  who  purchases  more  than  $2  worth 
of  refreshments. 

Keeping  the  stand  open  until  the  end  of 

the  show  has  produced  an  average  of  $80 
weekly  at  a very  modest  cost  of  increased 
staff  salaries  for  the  two  additional  hours 
at  the  Imperial  Theatre,  Toronto.  In  fact, 
the  total  has  sometimes  risen  to  $100 
weekly  for  the  late  period.  Late  hours  are 
heavily  promoted  by  signs  and  displays 
throughout  the  theatre. 

Horseshoe-shape  cafeterias  with  double 
lanes  have  been  found  the  most  successful 
by  Commonwealth  Theatres,  and  next  to 
the  design,  the  layout  of  equipment  is  con- 
sidered a most  important  factor  for  fast 
service  and  more  profitable  sales.  The 
popcorn  machine  comes  first  in  Common- 
wealth drive-ins,  then  sandwiches  and 
drinks,  followed  by  pickup  items.  Prac- 
tically all  Commonwealth  drive-ins  now 
offer  self-service  coffee  as  another  time 
saver. 

Making  the  most  of  the  wide  interest  in 
both  popular  and  classical  music,  the  Nor- 


The  Imperial  Theatre  in  Toronto  has  had  great 
success  with  the  policy  it  inaugurated  late  last  year 
of  keeping  the  concessions  stand  open  until  the 
very  end  of  the  show.  Income  was  greatifyingly 
increased  with  only  a slight  additional  expense 
for  salaries  for  the  two-hour  period. 

town  Theatre,  Toronto,  created  a musical 
merchandising  promotion  that  paid  off  in 
extra  concessions  sales.  A standee  sign  at 
the  theatre  entrance  advised  pati'ons  to 
“Visit  Our  Classical  Candy  Bar  Where 
Your  All-Time  Favorites  Are  on  Sale.”  The 
entire  backbar  was  covered  with  white, 
corrugated  paper  on  which  were  mounted 
numerous  black  outlines  of  musical  instru- 
ments and  colorful  covers  from  long-play 
records.  A focal  sign  carried  the  words: 
“We  Carry  the  Tops  in  Pops,”  and  was 
flanked  by  others  which  tied  the  musical 
theme  to  the  products  offered. 

A specialty  each  month  is  the  practice  at 
drive-ins  operated  by  Jack  Braunagel.  This 
creates  the  idea  of  variety  and  keeps  inter- 
est alive.  An  example  is  a “Sloppy  Joe” 
sandwich  (unformed  hamburger  in  a spe- 
cial sauce  on  a bun) . A variation  is  a 
“Sloppy  Joe”  heated  in  a waffle  iron.  The 
“new  look”  has  great  sales  appeal,  and  in 
the  “waffleing”  process  the  meat  flattens 
out  and  covers  the  entire  bun  which  makes 
a fine  impression  on  customers. 

Continued  on  following  page 


THE  BEST!! 

PERMANENT 

MOLD' 

UNIVERSAL 

m-A-CAR 

SPEAKER 


Here’s  greater  depth — more  sound  quality.  A new, 
more  attractive  speaker  with  a better  finish  at  no 
increase  in  price!  Special  color  combinations  on 
request.  Also:  Three  other  model  In-a-Car  speakers 
to  choose  from. 


EVERYTHING  FOR  YOUR  DRIVE-IN! 

COMPLETE  LINE  of  Speaker  Replacement 
Parts  & ALL  Types  of  Junction  Box 
Replacements. 

NEED  SPEAKER  CORDS? 

We  Have  ALL  Kinds— Including 
Theft-Proof  Cords! 

No  matter  what  you  need  write,  wire 
or  phone  today  for  full  details  and 
prices  on  all  items. 

DRIVE-IN  THEATRE  MFG.  CO. 

505  W.  9th  Street,  HA  1-8006—1-8007,  Kansas  City,  Mo. 


Dependable 
Quality 

POPCORN  MACHINES 
HOT  DOG  EQUIPMENT 
COUNTER  COOKING  UNITS 


STAR  STEAMRO 
j y.  JUNIOR  35 

Combination  hot  dog 
steamer  & roll  warmer 
Write  for  specifications  of  complete  line 

STAR  MFG.  CO. 

Division  of  HFFCULES  GAUON  products  inCOPPOPATFD 

6300  ST.  LOUIS  AVE.  ST.  LOUIS  20,  MO. , 


TREMENDOUS  PROFITS!! 


Now  Fresh  Fruit  Sundaes,  Pineapple  and 
Strawberries  from  stainless  steel  pans! 

Both  juices  for  snow  cones  and  fresh  fruit 
for  sundaes  dispensed  from  one  machine 

HERE'S  HOW  TO  MAKE 


BIG  MONEY  WITH  "SNOW 

MAGIC" 


No  Pulleysl 


No  GearsI 


Belts!, 


No  Oiling! 


THE  NEW  SNOW 
CONE  MACHINE 


Capacity.  30  cones 
every  30  seconds. 


The  Bert’s  "SNOW 
MAGIC”  machine 
combines  eye-appeal- 
ing beauty  with  per- 
fect mechanical  per- 
formance and  large 
capacity.  "Snow 
Magic"  is  easy  to 
operate  and  is  Fully 
Automatic.  A Snow 
Cone  costs  1</^  to 
IV2C  and  usually 
sells  for  10c  . . . 
that's  profit! 


Distributors  of  famous 
Victor's  QUICK  MIX  dry 
flavor  concentrates. 

FREE  SAMPLES 
WITH  EACH  MACHINE 


SAMUEL  BERT  MFG.  CO 


Fair  Park  Station.  Box  7803,  DALLAS,  TEXAS 


Save  money.  No  stale  or 
left-over  coffee  when  yoyt 
coffeemosfer  is  on  E-Z 
WAY  oufomotic.  Coffee's 
fresh,  hot  and  ready  oil 
the  time.  Get  the  facts — 
write  now: 

STEEL  PRODUCTS  CO. 

40  Sth  Ave.,  S.W. 

Cedar  Rapids,  Iowa 


BOXOFFICE  ::  November  20,  1961 


41 


OuloJlA 


SWEETEN  YOUR  POPCORN  PROFITS 

viifh 

CnstoJiA  AUTOMATIC 
Caramelcorn 
mixer  and 
YOUR  PRESENT 
Popcorn  Machine 

• A candy  item  with  popcorn 
profits ! 

• More  impulse  sales 

• No  additional  personnel 


AUTOMATIC 


Caramelcorn  Mixer  Cooks  and  Power  Mixes 


PROFITIPS  FROM  CONCESSIONAIRES 


Continued  from  preceding  page 


Portion-cut  haddock,  deep-fried  and 
served  with  relish  in  a hot  bun,  is  a popu- 
lar favorite  at  the  84th  & O Eirive-In, 
Lincoln,  Neb.  Price  is  35  cents,  with 
French  fries  it  is  55  cents.  Patrons  of  this 
theatre  like  to  eat  their  whole  dinner  at 
the  show,  especially  on  Sundays.  Dinner 
items  include  three  pieces  of  fried  chicken. 
Flench  fries  and  hot  roll  for  99  cents; 
fried  shrimp  with  the  same  trimmings,  79 
cents. 


Don't  pass  up  popcorn  just  because  you 
run  an  art  house.  Gerry  Drew,  manager  of 
the  Steinbeck  and  Bob  Horton,  manager  of 
the  Hill,  in  Monterey,  Calif.,  noted  a “fan- 
tastic” increase  in  sales  when  they  en- 
larged their  stands  and  put  in  popcorn. 
Patrons  are  now  asking  for  doughnuts,  too. 


25  lbs.  Caramelcorn  per  Hour! 


Cretors  new  Caramelcorn  mix  completes  the  profit  picture.  Pure  Caramelcorn 
mix  contains  93  score  butter,  has  a shelf  life  of  over  one  year  without 
REFRIGERATION  (No  Rancidity).  Convenient,  perfect  inventory  control, 
outstanding  quality. 


and  Co.  — since  1885 
30  POPCORN  BUILDING  FACTORY: 

NASHVILLE,  TENN.  CHICAGO,  ILL. 


MANUFACTURERS  OF  THE 
OFFICIAL  WEIGHT  VOLUME 
TESTER  FOR  THE 
POPCORN  INDUSTRY. 


NEW  15< 


H.  B.  REESE  CANDY  CO.,  HERSHEY,  PA. 


THEATRE 

PACKAGE 


72 

Count 


Ntw  GLENRAY 

WITH  INFRA-RAY  HFATING 
CREATES  MORE  SALES  - MORE  PROFITS 


• Barbecue  lo  Perfection 

• Bun  Warmer  Steams  Buns 

• Holds  More  Franks 


NEW  $150.00 — REBUILT  $105.00 


Glenray's  ALL  GLASS  AND  STAINLESS  STEEL. 
Only  17  in.  wide,  14  in.  deep,  36  in.  high.  So 
little  space  . . . for  higher  gross  sales  and  prof- 
its. It's  Self  Illuminated — Eye  Appealing. 

• See  Your  Equipment  Mon  or  Write 


Box  35 

QUINCY,  MICHIGAN 


enterprises 


Three  automatic  venders  flush-mounted 
with  the  wall  and  facing  patrons  head-on 
as  they  approach  the  auditorium  in 
Wometco’s  163rd  Street  Theatre,  Miami, 
have  been  turning  in  a top  sales  perform- 
ance, to  augment  the  sales  at  the  regular 
stand.  The  machines  sell  cigarets,  soft 
drinks  and  three  hot  drinks:  coffee, 

chocolate  and  soup. 


»vw» 


Three  sizes  of  drink  cups,  each  printed  in 
a different  combination  of  colors,  are  used 
for  ten,  25  and  35-cent  cold  drinks  in  the 
Central  States  Theatre  Corp.  drive-ins.  All 
cups  carry  selling  messages  about  the  ad- 
vantages of  the  outdoor  theatre,  and  the 
different  combinations  of  colors  make  for 
immediate  identification  by  patrons  and 
cashiers. 

A different  "special"  every  night  keeps 
concessions  sales  at  a lively  pace  at  the 
Shipyard  Drive-In,  Providence,  R.I.  At- 
tendants are  forewarned  to  suggest  the 
special  and  not  let  a customer  stand  and 
look  around  in  indecision.  Nine  out  of  ten 
times,  the  special  is  the  biggest  seller  of 
the  night. 

Signs  at  the  cashier’s  stations  read: 
“Our  cashiers  are  trained  to  courtesy.  If 
they  don’t  say  ‘thank  you,’  you  get  a free 
pass.” 

Hot  dogs  and  hambm’gers  are  never  held 
over  for  the  next  night.  The  manager  gets 
on  the  mike  and  offers  them  at  one-half 
price  which  starts  a stampede  on  the  con- 
cessions stand  and  frequently  means 
making  up  new  ones,  and  a lot,  which  are 
also  sold  at  half-price  to  keep  the  faith. 


42 


The  MODERN  THEATRE  SEC’HON 


Four  "magic  questions"  have  increased 
overall  sales  by  about  12  per  cent  for  Jack 
Vereen,  Bordertown  Theatres.  When  the 
customer  comes  in  he  is  asked:  “Buttercorn, 
Sir?”  At  the  next  station  he  is  asked: 
“Barbecue  Sandwich,  Sir?”  As  he  moves 
along,  he  is  asked:  “Medium  or  Large 
Drink?”  (The  small  size  one  is  never 
mentioned.)  At  the  cashier’s  stand  he  is 
asked:  “Cigarets  or  Candy,  Sir?” 

Candy  floss  is  a good  item  for  special 
children’s  matinees  in  indoor  theatres  even 
if  not  considered  as  a regular  offering. 
The  State  Theatre,  Minneapolis,  sold 
almost  5,000  balls  of  the  floss  the  first 
weekend  it  rented  the  floss  machine. 

High  profit  items:  popcorn,  soft  diinks, 
etc.,  should  be  given  prominent  display  at 
the  front  of  the  counter.  The  same  is  true 
of  ice  cream.  In  nearly  every  case  where 
the  ice  cream  cabinet  is  placed  right  in 
front,  sales  doubled  and  often  trebled, 
almost  immediately,  a Canadian  circuit 
has  found. 

Country  Store  Night  proved  a business 
builder  for  the  84  Drive-In  Theatre,  Am- 
herst, Tex.  This  was  a 12-week  setup,  with 
one  lucky  winner  receiving  $50  worth  of 
groceries  on  each  Country  Store  Night 
(Thursdays) . On  each  night  of  the  week, 
one  chance  for  all  the  groceries  was  given 
with  each  adult  admission;  thus,  if  he  at- 
tended often,  a patron  could  have  several 
chances  for  the  Thursday  drawing.  Chance 
tickets  were  given  at  the  boxoffice,  with 
one  to  keep  and  one  to  drop  in  the  box  in 
the  snack  bar. 

The  groceries  were  promoted  on  a spe- 
cial deal  with  a wholesale  grocer  and  were 
displayed  prominently  in  the  concessions. 

Increase  candy  profits  by  displaying  25- 
cent  candy  bars  in  top  position  in  the 
candy  case,  along  with  a few  15-cent  sell- 
ers, as  the  State  'Theatre  in  Minneapolis 
does.  Below  them  are  the  more  popular 
ten-cent  bars.  Only  a very  few  five-cent 
bars  are  displayed. 


Make  Your  Own 

Top  Quality 
Syrup 

For:  • Beverages  - Sno-Cones  ■ Toppings 

If  you  now  buy  1,000  gallons  or  more  of 
finished  syrup  a year  we  can  save  you  about 
Vi  your  present  cost  for  syrup.  How?  By 
making  your  own  syrup  with  Hurty-Peck  Fla- 
vors. This  is  important  too — you  will  have 
the  finest  quali^  syrup  available. 
Hurty-Peck  has  been  recognized  for  over  50 
years  as  the  leader  in  this  field.  For  full 
information  write  us  today.  Tell  us  your 
flavor  need  and  we  will  do  the  rest. 


Jobbers-Distributors  ask  obout  our  private 
label  plan  to  help  you  develop  more  sales. 


HURTY-PECK  & CO. 

Fine  Flavors  Since  1903 

333  W.  Ninth  St.  Indianapolis  7,  Indiana 


A bucket  of  pop — 64  ounces — that  sells 
for  99  cents  proved  a winner  for  the  84th 
and  Center  Drive-In  Theatre,  Omaha,  Neb. 
A variety  of  cold  drinks  is  served  in  the 
gallon-size  wax  buckets,  with  as  many 
straws  as  requested.  Often  several  couples 
on  dates  gather  around  the  bucket  and 
have  at  it  in  unison.  The  buckets  and 
drinks  cost  approximately  30  cents  each, 
according  to  the  manager. 


At  least  1,000  of  these  Paul  Bunyan-sized 
containers  were  sold  in  the  first  season 
offered.  They  were  the  drive-in’s  answer 
to  teenagers’  requests  for  “the  biggest 
drink  you’ve  got,”  and  were  not  only 
profitable,  but  drew  a lot  of  laughs,  a lot 
of  goodwill  and  plenty  of  comment. 

Another  thing,  the  jiunbo  drinks,  with 
proper  pi’omotion,  help  sell  a lot  more  large 
boxes  of  popcorn,  sandwiches,  etc. 


Moisture 

Stable 


brings  'em  back  — again 
and  again! 


And  a 10  lb.  tin  or  12V^ 
lb.  poly  bag  of  Butter- 
flake  Pop  Corn  yields 
more — many  more  boxes 
of  Pop  Corn  than  ordi- 
nary corn.  Its  38-40  to  1 
popping  ratio  lowers 
your  cost. ..  .increases  your  profit 
....per  box.  Yes  — Butterflake’s 
extra  popping  volume  produces  S25- 
S35  more  profit  per  100  lbs.  for 
you  than  ordinary  “bargain”  corn. 
And  it’s  so  tender,  delicious  that  it 
always  brings  ’em  back  for  more. 


THAN  ANY  OTHER  BRAND 


1 — Quality  2 — Profits  3 — Proven  Performance 

4 — Promotional  Know-How  5 — Repeat-Business  Appeal 


Good  Reasons  Why 

More  Theatres  Serve  Sandwiches 
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BOXOFFICE  ::  November  20.  1961 


43 


LAST  WILL  AND  TESTAMENT 


LETTERS 

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Continued  from  page  18 

or  bequeathed,  these  should  be  so  described 
as  to  make  identification  unmistakable.  If 
for  example,  a certain  grandchild  is  given 
a hunting  rifle,  its  make  and  serial  number 
should  be  given  to  distinguish  it  from  other 
guns  in  the  testator’s  collection. 

INCREASING  THE  RESIDUE 

Residuary  estate.  In  making  bequests  of 
specific  items  in  the  estate,  such  bequests 
in  the  aggregate  may  become  excessive, 
even  though  not  so  at  time  of  signing  the 
will.  This  may  come  about  through  shrink- 
age in  the  value  of  other  estate  assets  not 
so  bequeathed  and  which  constitute  the 
residue.  Thus,  a testator  may  intend  that 
his  principal  legatee  be  provided  for  by  re- 
ceiving the  bulk  of  the  estate  in  the  form 
of  the  estate  residue.  If  this  intention  is 
to  be  in  effect  at  time  of  death,  a will  made 
years  earlier  may  need  to  be  redrawn  to 
reflect  changing  and  decreasing  values 
available  in  the  residue.  Example;  Decline 
in  selling  value  of  a theatre  which  has 
been  allowed  to  run  down.  Bequests  to 
those  other  than  the  principal  legatee  may 
need  to  be  pared  down  or  be  eliminated 
entirely  to  increase  the  residue. 

Last  illness.  In  determining  how  he 
wishes  to  distribute  his  estate,  an  exhibitor 
may  fail  to  take  into  account  the  possibly 
heavy  expenses  incident  to  a last  illness 
and  funeral  or  accumulating  debts  which 
must  be  honored.  This  too  may  sharply 
reduce  the  residuary  estate  if  occuiring  in 
conjunction  with  being  too  generous  with 
beneficiaries  other  than  his  principal 
legatee  named  to  get  the  residue.  His 
principal  legatee  may  end  up  that  in  name 
only.  Conceivably  there  may  be  no  residue. 

Estate  tax.  In  drawing  a will,  disposi- 
tion often  fails  to  take  into  account  the 
impact  of  the  federal  estate  tax.  After  this 
claim  has  been  satisfied,  the  estate  avail- 
able for  distribution  may  be  far  less  than 
what  the  testator  had  contemplated  when 
he  made  his  will.  Here,  too,  the  residuary 
estate  may  be  sharply  reduced,  being  far 
less  than  the  amount  the  testator  expected 
to  leave  to  his  principal  heir  or  heirs.  This, 
too,  may  prompt  a downward  revision  or 
elimination  of  some  bequests. 

VALUES  MAY  CHANGE 

Changing  values.  Where  specific  prop- 
erty is  devised  or  bequeathed  to  benefici- 
aries, a testator’s  wishes  may  be  defeated 
by  changing  values  of  items  bequeathed, 
leaving  an  unintended  additional  legacy  of 
ill  will.  For  example,  an  exhibitor  may 
leave  a piece  of  real  estate  to  a son  and 
give  a block  of  stock  to  another  child.  At 
time  the  will  was  signed,  values  of  the  two 
bequests  may  have  been  practically  identi- 
cal, reflecting  no  favoritism  as  none  was 
intended.  However,  at  time  of  testator’s 
death,  years  later,  the  stock  may  be  worth 
twice  what  the  real  estate  will  bring,  or 
vice  versa. 

The  business.  In  making  bequests  to 
those  other  than  the  principal  legatee  or 
legatees,  an  exhibitor  may  do  so  in  the  be- 
lief his  theatre  venture  will  bring  more 
than,  in  fact,  it  does.  If  he  wants  his  prin- 
cipal beneficiary’s  or  beneficiaries’  interest 
in  the  estate  to  be  substantial,  it  may  be 
well  for  him  to  figure  pessimistically  in 


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44 


The  MODERN  THEATRE  SECTION 


calculating  the  worth  of  his  business  in  a 
sale.  He  then  may  be  less  generous  in 
bequeathing  other  assets  to  toher  legatees. 

Very  likely  a very  large  part  of  an  ex- 
hibitor’s estate  is  i-epresented  by  the  value 
of  his  theatre  business.  Its  value  may  de- 
cline rapidly  following  his  demise.  Its 
possible  disposition  should  be  considered 
with  extreme  care  at  time  of  making  the 
will.  The  administrator  may  or  may  not 
be  authorized  by  the  will  to  continue  the 
business  for  a sufficient  period  of  time  to 
ensure  its  advantageous  sale.  If  the  ad- 
ministrator does  not  have  such  express 
authority,  and  particularly  if  there  are 
several  beneficiaries  to  whom  proceeds  are 
to  be  distributed,  a court  may  order  the 
immediate  sale  of  the  business.  Such  haste 
may  result  in  obtaining  an  unfavorable 
price. 


TAX  ON  TAX  SET-ASIDES 

Funds  for  estate  tax.  Exhibitors  alert 
to  estate  tax  may  try  to  build  up  quick 
assets  available  to  satisfy  the  estate  tax 
after  their  death.  Other  quick  assets  may 
be  accumulated  to  help  avoid  estate  shrink- 
age through  possible  forced  sale  of  some 
assets  to  get  cash.  However,  a cautioning 
word:  Such  assets  set  aside  for  estate  tax 
purposes  may  be  insufficient  to  meet  the 
estate  tax  claim.  This  may  come  about  be- 
cause such  funds  erroneously  are  not  con- 
sidered subject  to  estate  tax.  They  are! 
They  are  part  of  the  estate  as  certainly  as 
other  assets  less  easily  converted  to  cash. 
Therefore,  in  effect,  there  is  a tax  on  such 
tax  set-asides. 

Preserving  the  will.  A will  should  be 
preserved  in  a safe  place,  such  as  a safe 
deposit  box.  An  attorney  may  be  entrusted 
with  it.  It  may  be  possible  to  file  it  with  a 
probate  judge  in  the  jurisdiction  where  it 
will  be  probated  after  death  of  testator. 

DO-IT-YOURSELF  WILLS 

Attorney.  This  article  deliberately  has 
avoided  any  discussion  of  those  aspects  of 
will -making  which  might  encourage  the 
writing  of  do-it-yourself  wills.  Instead,  it 
has  set  forth  only  those  aspects  of  the  sub- 
ject to  which  exhibitors,  as  laymen,  should 
be  alerted.  A will  drawn  by  a layman,  no 
matter  how  brilliant  he  may  be  outside  the 
legal  field,  is  very  likely  to  be  defective. 
Certainly  it  represents  a dubious  saving  of 
a very  moderate  legal  fee  compared  to  the 
estate  at  stake.  It  has  been  observed  aptly 
that  when  a layman  is  his  own  attorney  he 
has  a fool  for  a client. 

A will  drawn  by  an  attorney  will  reduce 
sharply  the  risk  of  it  being  contested  suc- 
cessfully, if  at  all.  It  will  be  put  in  the 
correct  legal  form,  couched  in  proper 
language  and  reflect  the  testator’s  express 
desires  for  disposition  of  his  property.  Too 
often,  a layman  undertaking  to  be  his  own 
attorney  says  things  he  did  not  mean  to 
say,  and  fails  to  set  forth  those  things 
which  need  to  be  said.  He  is  likely  to  resort 
to  ambiguous  statements  which  must  be 
resolved  by  a court  trying  to  interpret  that 
which  could  have  been  made  explicit  and 
unmistakable  by  legal  counsel.  Once  a will 
is  drawn  by  legal  counsel,  it  should  not  be 
tinkered  with,  altered  or  changed  in  any 
way  by  the  testator.  Even  the  adding  of 
a codicil  should  be  made  only  by  an 
attorney. 


Readers'  Service  Bureau  Coupon,  page  61. 


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BOXOFFICE  ::  November  20,  1961 


45 


FUN  FOR  ALL, 
YOUNG  AND  OLD, 
AT  THE  DRIVE-IN 

Al  ive.  Entertaining  Playground 
Prod  uces  Astounding  Results 
In  Building  Family  Patronage 

By  DICK  WOMMACK* 


There  is  gay  promise  of  fur}  in  this  imaginatively  designed  en- 
trance to  Kids  Funderland,  71  Drive-In  Theatre,  Fayetteville,  Ark. 


I F ANY  PORTION  of  the  accom- 
panying  declaration  is  true,  it  would  be  the 
passage,  “I  (the  drive-in  theatre)  am  en- 
tertainment for  the  masses,”  because  no- 
where in  the  motion  picture  industry  do 
you  get  a greater  cross-section  of  the 
American  population.  From  the  young 
couple  on  their  first  date  to  the  grand- 
parents who  are  treating  the  grandchildren 
to  a “night  out,”  from  the  family  who 
drives  a beat-up  pickup  to  those  who  drive 
a Cadillac,  all  are  included  in  those  masses 
which  are  entertained  at  the  drive-in 
theatre. 

While  “an  evening’s  entertainment”  may 


not  mean  the  same  thing  to  all  of  the  di- 
versified group  we  call  an  audience,  we 
have  found  in  Fayetteville,  Ark.,  that  to 
our  family  clientele  an  evening  out  at  the 
drive-in  can  and  should  include  a play- 
ground which  is  adequate  in  size  and 
facilities,  properly  supervised,  and  one  that 
has  the  magic  drawing  power  of  the  un- 
usual experience  for  the  child.  This  is  what 
we’ve  tried  to  do  with  our  Kids  Funder- 
land playground  at  the  71  Drive-In. 

In  order  that  you  can  realize  the  full 
effect  of  the  part  that  Kids  Funderland 
plays  in  providing  part  of  an  evening’s 
entertainment  for  our  patrons,  just 


imagine  yoiirself  as  a brand  new  customer 
to  our  drive-in  who  has  just  driven  up  to 
a post  and  put  a speaker  in  your  car.  You 
would  hear  a strictly  non-professional  but, 
we  hope,  friendly  voice  say: 

‘‘Good  evening  ladies  and  gentlemen,  this 
is  Dick  Wommack,  your  drive-in  theatre 
manager,  and  at  this  time  we  would  like 
to  come  into  your  car  and  welcome  you  to 
this,  your  71  Drive-In  Theatre.  You  know, 
it  will  be  about  45  more  minutes  before  it 
will  be  dark  enough  for  us  to  put  a good, 
clear  picture  on  the  screen,  but  there  is 
still  plenty  of  entertainment  for  you  before 
our  motion  picture  entertainment  begins. 

‘‘If  you’re  tired,  just  sit  back  and  relax 
because  there  will  be  plenty  of  good  music 
coming  your  way  in  about  three  minutes. 
But  if  you  have  children  in  your  car,  we 
invite  you  to  visit  the  most  fun-filled  plot 
of  ground  in  Northwest  Arkansas,  our  Kids 
Funderland,  located  in  the  front  of  the 
theatre  beneath  the  giant  screen  tower. 
Our  Kids  Funderland  is  one  of  the  most 
modern,  well-equipped  playgrounds  in  the 
Midwest  area.  There  is  something  in  Kids 
Funderland  that  will  please  each  and  every 
child. 

‘‘You  can  see  most  of  the  activity  from 
your  car.  To  the  left  of  the  play  area  it 
looks  as  if  some  of  the  older  boys  have  a 
real  hot  basketball  game  going  over  on  the 
basketball  court.  Moving  to  the  right  of 
the  basketball  court  you  see  the  most  mira- 
culous tree  in  the  state  of  Arkansas.  This 
is  our  lollipop  tree  and  it  actually  blooms 
with  real,  tasty  lollipops  three  times  a 
week.” 

We  continue  this  personalized  tour  via 
P.A.  system  for  about  three  minutes, 
covering  only  the  high  points  of  our  acti- 
vities and  emphasizing  such  things  as 
‘‘there  goes  the  stagecoach,  just  now  pull- 
ing out  for  Abilene  with  a load  of  happy 
children;”  and  we  always  try  to  end  our 
playgroimd  pitch  by  saying,  ‘‘We’re  cer- 
tainly happy  to  have  you  with  us  before 
our  show  starts  on  this  summer  evening 


‘Manoger,  71  Drive-In  Theatre,  Fayetteville,  Ark., 
a Commonwealth  theatre. 


'I  AM  A DRIVE-IN  THEATRE' 


“1  am  a drive-in  theatre.  I am  a business, 
a pleasure,  a challenge,  a phenomenon,  a 
varying  mass  of  fulfilled  expectations  and  dis- 
mal disappointments.  I am  a god-send  to  chil- 
dren, families,  old  folks,  paralytics,  baby- 
sitting fathers  and  mothers,  young  people, 
and  the  theatre  industry.  I am  studied  by 
few,  understood  by  fewer,  and  my  true  po- 
tential is  realized  by  no  one. 

“In  my  early  days  I was  called  a get-rich- 
quick  scheme,  a gold  mine,  a passing  fad, 
a foolish  venture,  a passion  pit,  a lover’s 
paradise,  a cowpasture  show  place,  an  outdoor 
amusement  park,  a protection  for  a down- 
town house,  and  a promise  for  a sagging  or 
dying  industry-. 

“My  death  has  been  pronounced  many 
times  but  I’m  tough  because  there  is  some- 
thing basic  about  me  that  the  American 
public  wants  and  demands.  I have  satisfied 
millions  of  Americans  with  my  giant  screen, 
and  filled  millions  of  tummys  with  hot  dogs, 
popcorn,  pizzas,  cold  drinks,  and  other  con- 
fectionary items.  I have  had  a million  little 
bottoms  on  my  slides,  swings,  and  merry-go- 
rounds  and  I have  known  a million  squeals 
of  delight  of  children  at  play. 

“I  am  intangible.  You  can  see  my  physical 
property  but  this  is  only  part  of  the  real  me. 
You  can  measure  me  by  boxoffice  gross  but 


this  is  only  a part  of  me.  You  can  judge  me 
by  the  attitude  of  my  owner  and  employes, 
but  this,  too,  is  only  a part  of  the  real  me. 
You  can  measure  me  by  the  people  who  are 
my  patrons  and  they,  too,  are  a part  of  me. 
Actually,  I am  a combination  of  all  of  these 
parts  but  there  is  more,  because,  you  see  7 
am  entertainment  for  the  masses — / am  how 
people  feel.  I am  a wife  with  an  evening  out 
of  the  house;  I am  the  tired  husband  who 
wants  to  relax  and  yet  have  the  feeling  of 
‘doing  something  with  the  family.’  I am  the 
teenage  boy  who  wants  a decent  place  to  take 
his  date  and  lastly  I am  the  energetic,  atom- 
powered,  dynamo  of  a thing  called  a child 
who  wants  simply  to  have  fun. 

“If  you  theatre  owners  can  properly  ana- 
lyze my  parts  and  generate  the  atmosphere  of 
true  entertainment,  I will  return  you  a profit. 
If  you  make  me  look  like  a cow  pasture,  1 
will  return  cow  pasture  profits.  If  you  make 
me  look  like  a place  of  pride,  I will  return 
you  profits  to  be  proud  of.  If  you  make  me 
an  exciting  place  for  people  to  attend,  I 
will  return  exciting  profits. 

“I  am  a drive-in  theatre,  a business  of 
pleasure  that  is  here  to  stay.  A phenomenon 
with  a challenge  that  is  here  to  stay.  A po- 
tential force  that  defies  description — and  my 
future  is  in  your  hands.” — D.  W. 


46 


’The  MODERN  THEATRE  SECTION 


and  we  do  hope  that  you  are  enjoying 
yourselves.  Your  71  Drive-In  Theatre  is  in 
business  for  your  pleasure  and  our  Kids 
Funderland  is  down  there  for  one  pur- 
pose: to  let  you  and  yours  enjoy  yourselves 
just  a bit  more  when  you  come  out  to  the 
71  Drive-In." 

Before  we  go  into  the  content  of  our  Kids 
Funderland  playground  let’s  talk  about 
this  mike  or  public  address  system  in  the 
drive-in.  If  you,  as  an  enterprising  busi- 
nessman went  into  a downtown  merchant 
and  said,  “I  can  provide  you  with  a means 
whereby  you  can  talk  to  all  of  your  cus- 
tomers in  your  store  at  the  same  time,” 
chances  are  that  the  merchant  would  part 
with  a few  hundred  dollars  to  have  you 
provide  him  with  such  a mechanical  device. 
But  the  truth  is,  we  have  such  a device  in 
our  drive-ins  in  our  P.A.  systems,  and  they 
go  unused  night  after  night  and  another 
selling  potential  is  voided. 

PATRON  IS  RECEPTIVE 

You  do  not  have  to  be  a professionally 
trained,  spellbinding  orator  to  tell  your 
patrons  about  your  concessions,  theatre  or 
playground.  Nor  do  you  have  to  be  a 
raspy-voiced  carnival  pitchman.  I sin- 
cerely believe  the  most  effective  men  I 
have  ever  heard  over  a drive-in  mike  were 
the  pleasant,  friendly  voiced  theatre  man- 
agers with  an  over-the-backyard-fonce 
conversational  tone.  For  the  most  part,  a 
drive-in  theatre  patron  is  in  that  beauti- 
fully relaxed  frame  of  mind  which  is 
typically,  “I’m  out  of  the  house  and  I’m 
gonna  enjoy  myself  for  three  whole  hours.” 
They  are  in  no  mood  to  be  preached  to  or 
shouted  at,  but  they  are  receptive  to  con- 
versation and  suggestions  to  buy.  Truly, 
playgrounds,  as  well  as  the  theatre  gener- 
ally, can  best  be  sold  over  the  P.A.  system 


by  the  man  most  interested  in  the  the- 
atre’s success — the  manager  or  owner. 

In  the  operation  of  Kids  Funderland  we 
have  tried  to  use  the  approach  and  theory 
of  Disneyland.  For  the  most  part,  Disney- 
land does  not  try  to  overwhelm  you  with 
thrills  and  keep  your  heart  up  in  your 
throat  constantly.  More  often,  Disneyland 
uses  the  “cute”  approach  spiced  with  the 
unusual  and  authentic;  and  bases  its  ap- 
peal on  riverboats,  pirate  ’ essels  and  Tom 
Sawyer’s  cave,  rather  than  the  ■ orld’s 
tallest  ferris  wheel  or  the  world’s  wildest 
roller  coaster.  In  short,  we  try  to  sell  fun, 
not  thrills,  and  keep  that  stomach  where  it 
belongs — out  of  the  throat  and  ready  for 
concessions  items  when  playtime  is  over. 

We  have  tried  to  give  Kids  Funderland 
enough  diversification  to  satisfy  every 
member  of  the  family.  For  teenagers  we 
have  volleyball  and  basketball.  For  Dad 
we  have  horseshoes,  and  we  were  surprised 
to  see  a number  of  younger  dads  renew 
their  skill  at  shooting  the  basketball.  For 
the  children  we  have  four  rides  as  well  as 
the  standard  slides,  swings,  teeter-totter 
and  push-type  merry-go-round. 

This  year  we  added  two  new  items.  One 
is  our  small  Fiberglas  slide  which  stands 
about  six  and  one-half  feet  tall,  with  a 
stainless  steel  bed  and  a Fiberglas  cover 
extending  about  one-third  of  the  way  down 
over  the  bed.  The  other  n-^w  piece  of 
equipment  is  a dome-whirl  which  is  also 
made  of  Fiberglas.  Both  of  these  items 
were  instantaneous  successes  and  have  a 
lot  of  eye-appeal.  Both  are  by  Miracle. 

Of  course,  the  basis  of  our  playground 
operation  is  the  four  rides.  Our  eight-horse 
meriT-go-round  which  is  equipped  with 
lights  and  taped  calliope  music,  and  our 
16 -foot  ferris  wheel  continue  to  thrill  the 
children,  even  though  we  have  had  both 


rides  for  a number  of  years.  The  merry- 
go-round  calliope  music  is  particularly 
effective  in  creating  an  exciting  atmos- 
phere with  the  souna  just  loud  enough  to 
reach  the  entire  play  area.  The  carousel 
and  the  ferris  wheel  are  by  Miracle. 

Our  40-foot  Miniature  train  is  in  its  third 
year  of  operation  and  with  its  40-foot  tun- 
nel, two  trestles,  train  station,  lollipop 
tree,  and  with  an  engineer  with  striped 
coveralls,  cap  ana  red  bandanna,  it  gives 
an  exciting  train  r>de  to  many  hundreds  of 
enchanted  children  each  week.  Oh  yes,  our 
lollipop  tree  still  performs  miracles  by 
blooming  with  real,  tasty  lollipops  three 
times  a week  (never  on  the  same  nights  of 
the  week)  and  the  kids  know  that  when 
the  tree  is  in  bloom  the  train  will  make  a 
lollipop  stop  which  allows  each  passenger 
to  get  off  and  pluck  a lollipop  off  the  tree. 

NEW  STAGECOACH  RIDE 

Our  brand  new  ride  this  year  is  the  “71 
Deadwood  Express,”  a nJniature  stage- 
coach which  stands  seven  feet  tall,  is  nine 
feet  long  and  is  pulled  by  a matched  pair 
of  black  Shetland  ponies.  The  stagecoach 
will  hold  nine  children  under  six  years  old, 
or  seven  larger  children.  We  have  con- 
structed a three-foot,  corral-type  loading 
platform  at  one  end  of  our  playground 
which,  so  far  this  year,  has  been  full  most 
of  the  time. 

By  having  the  stagecoach  we  have  given 
the  kids  a new  experience — something  they 
have  never  done  before  and  cannot  do  any- 
where else.  The  ride  itself  covers  one- 
eighth  mile  into  the  sunset,  beneath  a line 
of  low-hanging  trees  and  right  by  “Farmer 
Jones’  Log  Cabin.”  This  cabin  is  an  honest- 
to-goodness  log  cabin  with  fire  coming 
from  a hidden  asbestos  tube  in  the  roof. 

Continued  on  following  page 


Sports,  Contests,  Free  Lollipops  in  the  71  Drive-In  Fun-for-All  Program 


SHOOTING  THE  BASKETBALL  provides  thrills. 
Even  the  younger  dads  like  to  try  for  a goal. 


BOXOFFICE  November  20,  1961 


47 


Shades  of  Jesse  James  at 

Continued  from  preceding  page 


Indian  arrows  can  be  seen  sticking  into  the 
cabin’s  logs  and,  ten  feet  from  the  front 
porch  lies  “Farmer  Jones,”  a six-foot 
dimimy,  stretched  out  with  a hand  on  an 
Indian  lance  which  is  through  his  belly. 
Of  course,  the  lance  sticks  straight  up  with 
a feather  on  one  end  which  floats  in  the 
breeze. 

If  you  want  to  hear  how  effective  it  is, 
you  should  listen  to  the  kids  telling  their 
parents  about  it  when  they  return  from  the 
ride ! 

STAGE  IS  HELD  UP 

Another  event  which  helps  to  give  our 
Funderland  glamor  is  the  “holdup.”  Here, 
too,  we  do  not  hold  to  any  set  pattern  but 
stage  it  twice  a week  on  different  nights 
of  each  week.  On  holdup  night,  two  masked 
desperados  sneak  out  of  our  concessions 
stand  (as  might  be  expected,  I never  have 
trouble  getting  volunteei'S  for  this  job) . 
The  two  badmen,  complete  with  bandannas 
over  their  faces,  cowboy  hats  and  blank 
pistols,  sneak  up  to  a tall  patch  of  grass 
beside  the  stage  road.  The  stage  comes  by 
and  they  step  out  and  shout:  “This  is  a 
holdup !” 

The  shotgun  rider  locks  the  brake  on  the 
coach  and  lays  down  his  sawed-off  shotgun 
while  the  driver  keeps  good  hold  on  the 
reins  of  the  ponies.  The  shotgun  rider,  in- 
stead of  raising  his  hands,  quickly  draws  a 
hidden  pistol  and  shoots.  The  two  bandits 
scatter  and  shoot  back.  One  bandit  clasps 
his  stomach  and  falls  over  dead.  Then  the 
shotgun  rider  grabs  his  chest,  falls  off  the 
coach,  and  rolls  half-way  down  a hill,  very 
dead.  The  remaining  robber  then  comes  up 
and  demands  the  strongbox.  A very  real- 
istic red  oak-with-brass-band-strongbox  is 
thrown  down  by  the  driver,  and  the  robber 
shoots  the  lock  off.  He  is  so  surprised  to 
find  gum  and  candy  goodies  in  the  box 
that  they  are  passed  around  to  the 
passengers  and  the  driver  drives  off! 

All  of  this  is  in  plain  view  of  our  entire 
drive-in  audience,  due  to  our  layout,  and 
the  effect  is  perfect.  The  result  of  our 
robbery  is,  that  for  47  cents  worth  of 
blanks  we  have  given  our  patrons  some- 
thing that  television,  indoor  theatres  nor 
anything  else  can  give  them:  being  a part 
of  the  action.  The  word-of-mouth  from 
this  deal  has  been  so  good  that  we  started 
holding  up  our  train  on  two  other  nights  a 
week — complete  with  logs  across  the  track, 
masked  bandits  and  goodies  in  the  strong- 
box. 

50  HOLDUPS  WITHOUT  MISHAPS 

A word  for  you  liability  insurance - 
conscious  theatremen — due  to  the  facts  of 
two  good,  gentle  ponies  and  plenty  of  re- 
hearsals, we  have  “pulled”  over  50  holdups 
without  a mishap. 

One  of  the  main  problems  we  face  is  that 
of  keeping  all  of  our  equipment  in  top 
operating  condition  and  fresh  in  appear- 
ance. Our  playground  operation  has  be- 
come such  an  important  part  of  our  drive- 
in  operation  that  we  know  a broken-down 
carnival  appearance  would  defeat  any  good 
selling  job  which  we  do  on  our  playground. 
Therefore,  constant  work  and  effort  goes 
into  keeping  everything  sparkling,  and  the 
last  thing  we  want  to  tell  any  child  is, 


the  Drive-In  — Loot  Is  Free  Treats  for  Kiddies 


Holdup  nights  (never  the  same  nights)  are 
occasions  of  thrills  when  two  masked  desperados 
hold  up  the  stage  coach  and  demand  the 
strong  box.  One  bandit  and  the  shotgun  rider 
are  "killed"  and  the  remaining  bandit  opens 
the  strong  box  to  find  it  full  of  goodies 
which  are  shared  with  the  passengers. 

“Sorry,  the  ride  isn’t  working  tonight.” 
And,  incidentally,  a playground  must  be 
sold.  It  is  impossible  to  place  some  equip- 
ment on  the  playground  and  tell  a kid, 
“It’s  there,  go  play  with  it.” 

I have  spent  some  time  here  discussing 
how  we  profit  from  the  operation  of  our 
Kids  Funderland,  and  you  may  be  sur- 
prised to  find  out  that  we  do  not  charge 
for  any  of  our  rides.  We  cannot  point  to 
one  dollar  in  our  bank  account  and  posi- 
tively know  that  our  playground  put  it 
there.  But  the  benefits  and  profits  are 
really  not  so  hard  to  figure  out  after  all. 

1.  We  know  our  playgroimd  gets  them 
out  to  the  drive-in  earlier.  As  an  average, 
we  have  64  per  cent  of  our  customers  in  the 
theatre  before  we  ever  put  a picture  on  the 
screen.  And  we  start  the  show  as  soon  as 
possible.  During  the  summer  months  in 
our  locale,  it  does  not  get  dark  enough  to 
put  a picture  on  the  screen  until  8 p.m. 
Most  families  are  ready  to  start  their  eve- 
ning’s entertainment  around  7 p.m.,  and 
we  stand  a good  chance  to  lose  them  be- 
tween 7 and  8 p.m.  if  we  do  not  provide 
them  with  something  to  do. 

2.  We  know  our  playground  builds  con- 
cessions business.  It’s  a truism  in  a drive- 
in,  the  more  a person  stays  the  more 
chance  you  have  to  sell  him  concessions 
items.  It  is  also  true  that  the  more  acti- 
vity a child  has,  the  more  his  need  for 
refreshment.  Thanks  to  the  playground, 
we  have  two  break  periods:  one  when  the 
playground  closes  and  the  scheduled  one. 

We  have  also  had  success  selling  what  we 
call  “A  perfect  family  night  out.”  It  has 
three  parts:  (a)  “Come  out  early  and  let 
the  kids  enjoy  Kids  Funderland,”  (b) 
“We’ll  cook  supper  for  you  and  have  it 
ready  anytime  you  want  it,”  (c)  “Then 
settle  back  and  enjoy  a good  show. 

3.  Our  playground  spreads  out  our 
crowd.  Instead  of  having  a tremendous 
rush  at  our  boxoffice  just  as  the  show 
starts,  we  have  a more  even  flow  of  traf- 


fic and  are  able  to  give  them  more  and 
better  service. 

4.  Our  playground  does  build  family 
trade.  This  is  the  hardest  point  to  pin 
down  in  exact  terms,  but  it  is  also  probably 
the  most  important.  What  causes  a person 
or  family  to  lose  or  get  the  “drive-in 
habit”  is  a worthy  question  for  a motiva- 
tional research  market  analyst.  But  we 
have  seen  and  listened  to  many  first-hand 
examples  of  young  parents  who  were  too 
busy  to  go  to  a show  and  yet  found  time 
because  they  wanted  to  satisfy  their 
children. 

We  provide  benches  scattered  around  our 
playground  and  are  continually  surprised 
and  pleased  at  the  number  of  families  who 
go  down  to  Funderland  as  a unit.  The 
common  statement  is,  “I’ve  never  seen  a 
drive-in  that  had  so  much  for  the 
children.” 

These  families  are  the  basis  of  our 
society’s  continued  growth,  and  certainly 
they  are  the  basis  of  our  continued  growth 
as  a theatre  industry.  Sure,  we  get  teen- 
agers and  we  com-t  them  as  patrons,  but 
the  normal  teenager  wants  the  same 
decent  drive-in  theatre  and  is  generally 
entertained  by  the  same  type  of  motion 
picture  as  the  family  group. 

In  the  “I  Am  a Drive-In  Theatre”  dec- 
laration which  appeared  on  the  opening 
page  of  this  article  it  was  stated  that  a 
drive-in’s  true  potential  is  realized  by  no 
one.  We  believe  that  at  least  part  of  that 
potential  has  been  realized  in  our  boxoffice 
and  concessions  by  the  operation  of  Kids 
Funderland. 


48 


The  MODERN  THEATRE  SECTION 


Does  It  Pay  to  Keep  Open? 

Winterizing 
the  Drive-In 


A Field  Report  on: 

□ Snow  Removal 

□ Use  of  Heaters 

□ Film  Rentals 

□ Cost  of  Operation 

□ Concessions 


Keeping  Picture  on  the  Outdoor  Screen  Becoming  a Year-Around  Operation 


Detroit 

By  HAVILAND  F.  REVES 

Y EAR-ROUND  Operation  has  proved 
increasingly  inviting  in  the  past  five  years 
to  the  typical  large  drive-ins  around  the 
Motor  City,  until  nearly  a dozen  of  the 
1,000-car-and-up  airers  are  doing  it.  A 
careful  check  of  the  operations  indicates 
little  enthusiasm  about  the  actual  day-by- 
day profits,  but  considerable  feeling  that 
competitive  conditions  and  institutional 
continuity  may  well  justify  an  operation  of 
dubious  economic  status. 

Economic  and  accounting  facts  and 
figures  vary,  and  are  notably  difficult  to 
secure  for  publication.  The  usual  intra- 
industry pressures,  which  combine  spec- 
tacular publicity  of  a few  big  costs  and 
grosses  and  generally  prevent  any  thor- 
ough accounting  breakdown  at  the  same 
time,  operate  perhaps  even  more  thor- 
oughly here.  The  detailed  appraisal  of 
specific  problems,  with  some  relevance  to 
economics,  by  owners  and  managers  has 
been  frank  and  open,  however. 

“It  is  very  important  to  keep  open,”  says 
Irving  Goldberg  of  Community  Theatres, 
operating  the  Belair,  Town,  and  Gratiot 
drive-ins  all  winter,  but  closing  the  Grand 
River,  because  “It  keeps  the  lights  on  and 
is  the  wise  thing  to  do.”  This  institutional 
factor  he  deems  paramount,  and  frankly 
notes  that  the  costs  of  reopening  a drive-in 
closed  all  winter  are  not  great,  so  exhibi- 
tors should  not  count  on  much  saving 
there. 

HELPS  KEEP  PATRONS 

“It  is  worth  while  to  keep  open,”  be- 
lieves Bill  Beger,  manager  of  the  pioneer 
East  Side  Drive-In  for  Smith  Theatres  of 
Boston,  for  similar  reasons — “To  keep  your 
customers  coming  to  your  theatre  rather 
than  going  somewhere  else  is  important — 
and  you  will  have  them  coming  the  follow- 
ing summer.” 

He  notes  that,  to  close  for  perhaps  three 
months  will  take  two  to  three  weeks  at 
each  end  of  the  season  to  close  and  get 
ready  to  reopen  anyway.  With  most  per- 
sonnel on  salary,  this  would  not  look  too 
inviting. 

Costs  present  a significant  point  to  Ben 
Wachnansy,  supervisor  for  the  Nick 
George  circuit,  which  operates  its  Fort 
George  but  closes  its  Michigan  Drive-In 
one  and  one-half  miles  away.  The  two 
houses  draw  an  interchangeable  patronage 
anyway,  so  the  problem  of  closing  one  is 


simplified  here.  Ben  says  frankly,  “We 
haven’t  figured  whether  it’s  worth  staying 
open”  after  two  years  of  it.  Noting  that 
some  bad  days  bring  out  only  five  or  six 
cars,  he  points  to  such  costs  as  closing  and 
opening  waterlines,  and  scraping  off  the 
ground  (if  not  blacktopped)  in  the  spring, 
against  winter  costs. 

But,  noting  that  weather  here  does  not 
usually  get  very  bad  till  about  January  1, 
William  E.  Ahrens,  manager  of  the  Ecorse 
Road  Drive-In,  still  thinks,  “For  all  the 
trouble  and  worry  they  go  to,  theatres 
should  close.  You  can’t  predict  the 
weather.  I don’t  think  it’s  worth  the  head- 
aches necessary  to  stay  open — but  compe- 
tition forces  the  operators  to  stay  open.” 
His  management  has  been  debating 
whether  to  “winterize”  or  not,  and  he 
speaks  from  comparative  study  of  other- 
operations  rather  than  from  actual  ex- 
perience. 

PATRONS  CAN  BE  LURED  AWAY 

Ahrens  put  his  finger  on  the  key  point, 
already  hinted  at — “Exhibitors  fear  that 
their  regular  patrons  will  go  to  another 
show,  get  to  like  it,  and  not  come  back 
next  summer.  I think  this  really  happens.” 

Drive-in  operators  here  tend  to  agree 
that  they  get  about  the  same  patrons 
winter  and  summer — but  there  is  some 
spread  of  patronage  over  wider  areas  in 
the  winter,  as  a few  drive-ins  close  down 
entirely.  This  is  a disturbing  competitive 
factor,  and  one  that  is  partly  solved  for 
the  operators  of  more  than  one  show,  so 
that  patrons  can  be  redirected  to  another 
house.  In  a metropolitan  area,  there  is 
very  little  of  the  opportunity  to  send  out- 
door customers  to  the  same  owner’s  indoor 
theatre  in  the  winter  because  of  the  close- 
ness of  other  competitors,  though  this  pre- 
vails to  some  extent — for  instance  in  sub- 
urban Wayne  with  two  drive-ins  and  a de 
luxe  suburban  house  all  operated  by  the 
Shafer  family,  which  closes  one  of  the 
drive-ins. 

One  change  in  patronage  composition 
was  noted  by  Beger — “You  get  more  family 
trade  in  the  summertime — they  don’t  want 
to  bring  the  kids  in  the  cold  weather.  Then 
you  get  proportionately  more  teenagers.  A 
really  powerful  kids’  picture  will  bring  a 
very  little  business.”  But  others  com- 
mented that  the  difficulties  of  getting  a 
babysitter — including  cost — are  enough  in 
the  winter  to  encourage  quite  a bit  of 
family  trade  at  that  time  as  well. 

Snow  is  the  big  special  problem  of  the 
winter,  and  it  is  variously  met.  Ahrens 
commented  that  the  best  answer  seems  to 


be  a truck  equipped  with  a scoop  or  shovel 
to  haul  snow  away  and  dump  it  elsewhere 
— off  the  grounds — rather  than  to  leave  it 
in  one  place — which  would  create  problems 
when  melting  time  comes. 

Another  procedure  is  practiced  by  the 
Fort  George — using  a tractor  with  a blade 
on  the  front  to  push  the  snow  up  to  one  of 
two  drainage  channels — near  the  entrance 
and  exit,  respectively,  which  channels  lead 
to  sewers  outside  the  property.  ’The  chan- 
nels are  simply  open  ditches.  This  drive- 
in  is  blacktopped  and  the  blade  is  elevated 
by  a wheel  at  each  side  to  scrape  about 
four  to  five  inches  above  the  surface.  This 
not  only  avoids  damage  to  the  blacktop, 
but  keeps  a spread  of  snow  on  top  of  it, 
which  is  packed  down  by  the  cars,  provid- 
ing good  surface  for  friction.  In  contrast, 
a blacktop  scraped  clear  would  be  slippery, 
with  cars  slipping  on  it. 

The  East  Side  Drive-In  has  a flat  rate 
contract — so  much  per  year  for  snow 
handling.  The  procedure  here  is  not  to  re- 
move it,  but  to  pack  it  down  by  rolling, 
using  heavy  rollers  mounted  on  the  rear  of 
a truck.  This  makes  a sort  of  ice  bank, 
found  very  satisfactory.  There  is  a further 
advantage  in  this  case — the  hard  packed 
snow  melts  out  slowly  in  the  spring  and 
doesn’t  break  up  the  field  as  might  happen 
otherwise.  It  is  also  found  to  be  a rela- 
tively inexpensive  method. 

SNOW  MOVED  AROUND 

The  Community  circuit,  largest  operator 
in  the  area,  however,  does  its  own  work.  At 
the  exits  and  entrances  here,  the  snow  is 
piled  up  to  facilitate  movement  of  cars. 
But  on  the  field  itself,  the  snow  is  moved 
around  rather  than  removed  entirely.  In 
case  of  very  heavy  snow,  the  pattern  is  to 
clear  it  off  every  other  ramp,  piling  it  on 
the  next  ramp.  Not  more  than  half  the 
total  capacity  would  normally  be  required 
for  wintertime  patronage  and  this  works 
very  well. 

Very  heavy  and  frequent  snowfalls  can 
prove  expensive — or  a light  season  can 
prove  easy  on  the  operating  budget.  Com- 
munity finds.  Normally  a tractor  equip- 
ped with  both  a blade  to  push  the  snow 
and  a bucket  to  lift  it  is  used.  Occasion- 
ally, for  a very  heavy  snow,  it  is  also  neces- 
sary to  call  in  outside  help  from  the  heavy 
type  of  equipment  used  for  road  grading. 

Operators  in  this  area  work  on  the  same 
scale  winter  or  summer.  Hours  of  opera- 
tion are  about  the  same — typically,  two 
and  one-half  shows,  which  just  start 

Continued  on  following  page 


BOXOFFICE  ::  November  20,  1961 


49 


STRUCTURES 

ENGINEERED  FOR 
STRENGTH  AND  BEAUTY 


— Prefabed  and  shipped  with  plans  or 

— Prefabed  and  shipped  plus  super- 
vision or 

— Completely  erected  by  our  crew 


Variable  curvature  or  fixed.  For  Todd  AO  and 
CinemaScope  Custom  designed  to  needs  of 
any  theatre  or  process.  Hundreds  in  use  by 
leading  chains. 


Write  or  phone  for 
further  information 

1350  GHENT  HILLS 


ROAD-AKRON  13, OHIO 


Top  quality  Selby  towers  used  by  the  finest 
drive-ins  throughout  North  America  for  13 
years.  Engineering  skill  and  integrity  at  low 
cost. 


Clamour  of  the  most  expensive  drive-ins  at 
a moderate  price.  All  metal  and  glass.  Color- 
ful. Sparkling  bright  lighting. 


INDUSTRIESJNC. 

PHONE-BATH, OHIO  MOHAWK  6-7211 


PLUS  BUSINESS  for  DRIVE-INS— DAY  or  NIGHT 

WITH  THE  "TRACK  RABBIT'  MIDGET  CARS 


SUPERVISED  DAYTIME  RACING 


RACES  FOR  AWARDS  AND  TROPHIES 
CAN  BE  HELD  DURING  DAYLIGHT 
HOURS.  YOUR  PROFITS  INCLUDE  THE 
SALE  OF  CARTS,  RACING  HELMETS, 
GOGGLES,  ETC.,  PLUS  REFRESHMENTS 
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Winterizing 
The  Drive-In 

Continued  from  preceding  page 

earlier  and  end  earlier  in  winter.  Basically, 
the  scale  is  a flat  rate  per  week,  with  over- 
time rarely  involved.  At  least  one  drive-in 
tends  to  cut  down  to  about  one  show  a 
night  in  the  winter,  closing  at  11  or  11:30. 
In  such  a case,  the  operators  may  be  per- 
mitted to  go  on  home,  or  may  stay  around 
to  do  some  necessaiT  maintenance  work. 
If  the  house  is  forced  to  close  down  for  a 
day  or  two  because  of  storms,  the  operators’ 
rate,  like  that  of  executives,  simply  goes  on 
as  usual. 

SMART  TO  PLAY  PERCENTAGE 

Film  contracts  are  not  usually  adjustable 
for  winter  or  summer.  However,  there  is 
an  obvious  difference  in  the  impact  of 
percentage  or  flat  rate  pictures  on  costs 
during  a period  of  low  attendance  like  the 
winter.  As  Ahrens  put  it,  “The  smart  thing 
would  be  to  play  percentage  only  in  the 
winter.  Then  if  you  don’t  make  any  money, 
the  distributors  don’t  either.”  On  the  other 
hand,  there  is  little  tendency  to  play  the 
big  percentage  pictures  in  the  winter  as 
conditions  are  in  the  industiT,  so  such  a 
policy  is  not  necessarily  always  feasible. 

Concessions  department  costs  are  re- 
duced, if  the  drive-in  operates  it  own  or, 
for  the  concessionnaire  if  this  is  leased  out, 
by  reduction  of  staff.  Typically,  as  at  the 
East  Side  Drive-In,  the  reduction  is  from 
eight  to  four  people,  or  50  per  cent,  when 
the  weather  gets  cold.  Other  costs  can  be 
reduced  somewhat,  and  of  course  the  basic 
costs  of  food  are  commensurate  with  sales. 

No  actual  cost  figures  are  available,  but 
the  average  opinion  appears  to  be  that  con- 
cessions business  can  just  about  meet  costs 
during  the  winter.  In  turn,  the  concessions 
provide  an  important  attraction  for  winter 
patronage,  and  so  does  a significant  bit  in 
building  for  the  summer  business.  How- 
ever, it  is  noted  that  there  is  a natural 
tendency  for  people  not  to  get  out  of  cars 
to  go  the  concessions  building  during 
really  bad  weather. 

Drive-in  playgrounds  are  just  about 
universally  closed  during  the  winter  in  this 
territory.  There  are  various  difficulties  to 
be  encountered  in  operating  them,  and 
they  might  even  engender  ill  will  for  the 
theatre.  For  instance,  Ahrens  suggests, 
the  playground  would  often  be  muddy  (or 
at  least  snowy)  and  the  kids  would  get  into 
a condition  that  would  not  be  welcomed 
inside  the  car  by  their  families — or  back 
home  either.  Again,  the  snow  and  ice 
would  make  the  playground  slippery,  and 
chance  of  accident  could  be  serious. 

NO  ACCOUNTING  FAVORS 

Accounting  practice  in  this  area  does  not 
appear  to  give  any  special  favors  to 
wintertime  operation.  Each  month  is  ap- 
parently allotted  its  full  12th  share  of  gen- 
eral overhead  costs,  such  as  taxes,  amorti- 
zation of  investment,  and  executive  sal- 
aries. This  is  the  practice,  for  instance,  at 
Community,  giving  an  even  spread  of  costs 
the  year  around.  A result  is,  that  each 
month  is  assigned  a due  share  of  the  bur- 
den and  can  be  judged  on  its  own. 

“Forgetting”  lean  months  in  allocation 
of  continuing  costs  appears  to  be  a prac- 
tice disapproved  by  modern  accounting; 


50 


The  MODERN  THEATRE  SECTION 


only  those  costs  which  are  really  propor- 
tional to  profits  or  to  volume  of  business 
are  properly  spread  on  a “favored  month” 
basis  by  this  method.  This  makes  it  possi- 
ble to  evaluate  the  actual  cost  of  keeping 
open  properly,  and  judge  whether  any  true 
net  loss  is  worth  it  in  terms  of  competitive 
advantage,  promotional  aspects,  or  holding 
patrons.  As  Irving  Goldberg  put  it,  costs 
of  this  nature  are  “static”  and  properly 
spread  over  12  months  as  they  go  on,  re- 
gardless of  other  conditions. 

Apparently  free  heater  service  is  the 
universal  practice  in  this  territory.  The- 
atres generally  advertise,  no  charge  for 
heaters.  No  example  could  be  found  of  any 
drive-ins  which  have  tried  winter  opera- 
tion and  then  given  it  up.  Some  have  ap- 
parently tried  full  operation  and  switched 
to  closing  for  some  days  of  the  week,  but 
this  is  normal  indoor  theatre  practice 
many  places  in  this  state. 

Surprisingly,  operators  are  found  to  be 
rarely  aware  of  what  type  of  electric  rate 
they  pay  for  heater  service.  (One  drive-in, 
the  Holiday,  has  gas  heaters,  and  another 
has  an  experimental  installation,  placing 
them  outside  this  category.)  The  drive-ins 
here  are  offered  a choice  of  two  types  of 
industrial  rates,  adjustable  to  their  own 
conditions,  by  The  Detroit  Edison  Co.  The 
more  popular  appears  to  be  a straight  con- 
sumption rate,  based  upon  electricity  actu- 
ally used  in  terms  of  kilowatt-hours.  This 
is  in  blocks,  going  down  in  steps  according 
to  the  volume  used  in  the  billing  period. 

The  great  majoi-ity,  and  probably  all 
drive-ins  in  the  area  are  using  this  type  of 
rate.  Bob  Kelley  of  the  Industrial  Sales 
Department,  Edison,  explained. 

ANOTHER  TYPE  OF  RATE 

The  other  type  of  rate  available  is  based 
essentially  on  long  hours  of  use  and  is  un- 
likely to  prove  beneficial  to  a drive-in  with 
its  short  hours  of  operation.  The  com- 
pany’s view  is  that  the  demand  type  of  rate 
should  not  be  used  as  long  as  the  total  an- 
nual usage  gives  sufficient  revenue  to 
justify  the  service.  Accordingly  the  rate 
being  paid  by  drive-ins  here  is  a four-stage 
one,  starting  at  514  cents  per  kwh  for  the 
first  100  and  going  down  to  1.7  cents  plus 
a fuel  charge  above  7,000  kwh  in  the 
monthly  billing  period.  The  fuel  charge 
varies  according  to  coal  costs  essentially, 
and  runs  the  rate  in  this  stage  to  about  2.1 
cents.  Analysis  of  a number  of  drive-in 
bills  for  Modern  Theatre  by  Edison  shows 
an  average  total  rate  (including  all  four 
stages)  of  about  2.5  cents.  Surprisingly, 
one  drive-in  with  heaters  showed  a much 
higher  consumption  in  the  sum.mer  than  in 
the  winter — possibly  because  of  electric 
cooking.  In  any  case,  the  normally  higher 
demand  in  winter  does  not  penalize  the 
bills  the  rest  of  the  year. 

Survey  Continues  on  Next  Page 


Winter  asset — ice  skating  at  the  drive-in. 


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BOXOFFICE  November  20,  1961 


51 


Publicity  Photo 
To  Sell  Heaters 

Bill  Jenkins,  manager  of  the  Sky 
Drive-In  Theatre,  Adrian,  Mich., 
stacked  his  heaters  outside  the  box- 
office  for  a publicity  photo  to  em- 
phasize that  the  theatre  was  equipped 
to  supply  comfort  and  warmth  to 
patrons.  Normally,  the  heaters  are 
kept  inside  the  boxoffice  and  handed 
out  by  the  cashier.  Jenkins,  who  won 
the  1961  Allied  Theatres  of  Michigan 
showmanship  award,  never  misses 
a chance  to  sell  patron  service. 


Winterizing 
the  Drive-In 


Continued  from  page  51 

Adrian,  Mich. 


By  BILL  JENKINS 

Manager,  Sky  Drive-In  Theatre 
Adrian,  Mich. 

Being  open  year-round  has  sev- 
eral advantages:  The  constant  operation 
produces  better  managers  and  better  help, 
there  is  better  maintenance  of  material 
and  equipment,  insurance  is  spread  over 
12  months,  depreciation  is  also  spread 
over  12  months,  there  is  no  expense  of 
closing  and  reopening,  the  “habit”  of 
moviegoing  is  strengthened. 

One  might  want  to  go  to  weekend  op- 
eration during  the  worst  winter  months, 
although  we  stayed  open  full  time  our  first 
year  with  heaters  and  did  all  right. 

It  seems  every  year  we  have  one  real  bad 
snow  storm,  and  we  have  to  have  the  snow 
removed  by  commercial  means  (bulldozer 
with  a lift).  It  has  cost  us  about  $30  each 
time,  so  for  $120  in  four  years  we  are 
happy  we  didn’t  buy  all  kinds  of  snow  re- 
moval equipment. 

Ice  is  much  worse  than  snow.  In  fact, 
we  closed  for  the  first  time  one  night  last 
year,  and  on  a Saturday,  because  the  ice 


was  so  bad.  I have  had  sand  trucks  come 
in  twice  because  of  ice. 

\Ve  close  the  playground  when  the  snow 
comes,  and  take  in  all  the  equipment  we 
can  paint  up  for  the  next  summer. 

We  use  gas  for  heating  the  boxoffice, 
concessions,  booth  and  heater  shed. 

Our  help  is  paid  the  same  as  in  the 
summer  (some  by  the  day  and  some  by 
the  hour) . Our  staff  is  reduced  in  winter, 
and  in  summer  we  use  college  personnel  to 
fill  the  gaps. 

Our  concessions  holds  up  good  in  winter, 
and  if  the  weather  is  bad  we  offer  parking 
light  car  service. 

We  have  not  had  too  much  trouble  with 
stalled  cars  and  if  we  do,  we  call  a 24- 
hour  service  station.  If  the  person  has  road 


service  he  is  charged,  but  if  not,  the  Sky 
foots  the  bill. 

We  have  been  able  to  work  out  film  prob- 
lems and  rates  during  the  winter  opera- 
tion. 

The  Sky  can  claim  to  be  the  pioneer  of 
electric  in-car  heaters  in  Michigan  and  is 
now  equipped  with  300  heaters.  We  started 
out  with  200,  adding  the  additional  heaters 
later.  They  cost  about  $50  per  car  or  $100 
per  post.  We  find  the  750-watt  (240  V) 
heater  is  much  better  than  a 500-watt 
heater,  and  this  should  be  investigated  be- 
fore buying. 

A mistake  we  made  when  adding  the  100 
heaters  was  using  the  first  two  ramps. 
These  should  have  been  left  without  heat- 
ers and  back  ramps  hooked  up.  We  hope 
to  hook  up  another  back  ramp  later. 

We  believe  the  method  of  handing  out 
and  collecting  heaters  is  better  than 
leaving  them  on  the  post.  There  is  better 
control,  minimum  maintenance,  the  heater 
stays  in  better  condition  and  there  is  less 
loss  f^we  have  lost  only  three  heaters  in 
four  years) . In  case  of  snow  or  rain,  they 
are  always  dry  when  handed  out.  When 
they  are  hung  they  have  to  be  inspected. 
The  weather  is  always  after  them,  and 
they  are  more  subject  to  theft. 

One  might  say  that  our  theatre  is  small 
so  handing  the  heaters  out  is  easy.  Right 
next  door  to  us  in  Ohio  is  one  of  the 
largest  and  first  heater  installations  and 
the  heaters  are  handed  out  there. 

The  first  year  we  gave  heaters  out  free, 
or  a tag.  One  or  the  other  had  to  be  turned 
in  at  the  exit  when  leaving.  Surveying, 
we  found  that  many  people  were  not  us- 


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52 


The  MODERN  THEATRE  SECHON 


Ing  the  heaters,  and  those  who  wanted 
them  couldn’t  get  them  because  we  were 
out.  Now,  we  charge  25  cents  per  car 
(separate  ticket)  if  they  want  a heater — 
no  heater,  no  charge.  It  may  seem  that  we 
are  penalizing  our  winter  patrons,  but  you’ll 
find  that  is  just  what  they  are,  “winter  pa- 
trons.” You  have  a new  type  of  di'ive-in 
attendance  in  winter. 

We  also  know  our  heaters  are  in  working 
condition,  because  for  25  cents,  the  patrons 
want  their  25  cents  worth  of  heat.  ’This 
pays  for  the  electricity  use  and  also  the 
heater  man. 

We  now  have  the  boxoffice  man  (no 
women)  give  the  heaters  out  and  charge 
for  them.  Our  boxoffice  is  big  enough  to 
hold  the  heaters  and  they  stack  easily.  'The 
heater  man  comes  in  at  the  end  of  the 
first  feature  and  collects  them  at  the  exit 
from  a heater  shed  (building).  We  trans- 
port them  back  to  the  boxoffice  the  next 
day  which  takes  less  than  an  hour. 

All  our  heater  post  wires  come  into  a 
panel  in  the  concessions  with  ten  hookups 
to  a breaker,  so  each  breaker  has  five  poles. 
They  are  all  marked  and  we  can  usually 
correct  trouble  in  a hurry  when  a breaker 
will  not  hold  because  of  a bad  heater  or 
plug. 

The  heater  plug-in  is  one-half  way  up 
the  post.  It  should  be  higher  and  lighted,  if 
possible  (by  dome  downlights)  because 
many  people  have  trouble  putting  the 
heater  plug  in. 

So  much  for  the  heaters  themselves,  ex- 
cept that  they  will  pay  off  providing  you 
have  a heater  that  will  do  the  job  and 
keep  your  customers  happy. 

Before  an  exhibitor  thinks  about  going 
to  year-round  operation,  he  should  con- 
sider the  situation,  weather  during  past 
years  (snow  fall),  location,  colleges  around 
(good  winter  customers),  etc.  One  person 
remarked,  when  we  asked  about  running 
year-round,  “The  first  thing  you  need  is 
a bottle  of  aspirin.”  It’s  not  that  bad,  and 
however  you  look  at  it,  the  troubles  will 
come  and  be  different  for  winter  and  sum- 
mer operation. 


Milwaukee 

By  BILL  NICHOL 

Bob  Goss,  manager  of  the  Blue- 
mound  Drive-In  ’Theatre  here,  reports  that 
snow  removal  is  mighty  expensive  and  one 
of  the  biggest  items  of  expense.  This  thea- 
tre has  a big  contractor  with  four  or  five 
trucks  and  bulldozers  to  do  the  job.  Small 
contractors  can’t  handle  the  big  snows 
here. 

Electric  in-car  heaters  are  used  and 
there  is  no  charge  for  their  use.  The 
cost  per  patron  averages  out.  Gross  says. 
The  theatre  has  its  own  generators  and 
electric  line  and  regenerates. 

Remuneration  for  projectionists  aver- 
ages out  about  the  same  the  year  around. 
Management  and  operators  get  together 
and  agree  on  this  arrangement.  The  man- 
ager’s salary  remains  the  same. 

Concessions  sales  naturally  drop  off  in 
winter,  and  the  staff  is  cut  down  accord- 
ingly. 

Playgrounds  are  not  kept  open  in  the 
winter. 


As  to  field  surfaces,  each  spring  the 
property  has  to  be  re-graded,  etc. 

Gross  says  the  theatre  seems  to  draw  a 
different  type  of  patronage  in  winter.  The 
only  drive-ins  keeping  open  all  winter 
in  the  Milwaukee  area  are  relatively  close 
together,  so  there  is  considerable  compe- 
tition. 

In  the  long  run.  Gross  feels  that  the 
theatre  comes  out  better  by  staying  open 
the  year  around.  Otherwise,  it’s  a matter 
of  hiring  new  help,  breaking  them  in,  etc. 
Also,  he  says,  it  would  cost  more  to  open 
and  close  each  year. 

This  business  of  opening  and  closing, 
according  to  Gross,  “is  for  the  birds.”  It’s 
a seven-day  deal,  throughout  the  year,  if 
you  wish  to  maintain  a policy  and  keep 
your  regular  patrons,  plus  the  seasonal 
type  of  patronage.  Moreover,  he  says,  his 
phone  rings  the  live -long  day  on  top  of  it 
all,  so  it  appears  to  be  an  around-the- 
clock  operation  as  well. 

The  long  and  short  of  it  is,  that  if  keep- 
ing open  throughout  the  year  didn’t  pay, 
they  would  close  up. 

Columbus 

By  FRED  OESTREICHER 

T HE  FOLLOWING  REPORT  iS  On  the 

winter  operation  of  the  17th  Avenue 
Drive-In  operated  by  the  Academy-Neth 
theatre  circuit: 

The  drive-in  does  not  have  equipment 
for  snow  removal  and  just  lets  it  melt. 

The  theatre  did  not  purchase  heaters; 
they  are  rented  from  Sanford  Industries 
at  ten  cents  per  admission.  Butane  gas 
used  in  the  heaters  (plus  labor)  amounts 
to  four  cents  per  heater.  It  cost  the  drive- 
in  $1,100  in  initial  equipment  for  the 
heater  system,  including  a block  cement 
building  to  store  the  heaters,  as  required 
by  fire  laws.  The  drive-in  sustains  a loss 
on  the  heater  service  but  that  is  made  up 
by  patronage. 

The  same  pay  rate  for  projectionists  is 
in  effect  winter  and  summer,  but  the  thea- 
tre does  not  have  to  pay  if  forced  to  close 
by  bad  weather. 

Concessions  profits  depend  on  amount 
of  theatre  business,  if  business  is  light 
sales  and  profits  will  be  light.  The  drive-in 
has  not  operated  concessions  at  a loss  in 
mild  winters,  and  there  is  a slight  cut 
in  concessions  staff  in  winter. 


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Projected  Sound  Co. 

Plainfield,  Ind.  TE  9-4111 


Close  Oats!! 

PRiaO  LOWER 
THAN  PARTS  ALONE! 

35min  PROJECTOR  HEADS 

New  Blue  Seal,  with  Strong  Zipper  Changeover, 


originally  $900  $295.00 

Simplex  Front  Shutter  S.  B.  used  as  is  . . . 39.50 
Simplex  Rear  Shutter  B.  B.  used  as  is  . . . 79.50 

Brenkert  BX-60,  used  as  is 149.50 

HIGH  INTENSITY  ARCLAMPS 

strong  or  Simplex  IKW,  good  used  ....  49.50 
Morelite  Sunlight  65  amp,  good  used  ....  49.50 
Strong  Mogul/ Utility  65  amp,  good  used  . . 79.50 

Ashcraft  Hydroarcs  85  amp,  good  used  . . . 225.00 

AUTOMATIC  CHANGEOVERS  (less  switch) 

Weaver,  Strong  Zipper  or  Thide  (pair)  . . . 24.95 

2000’  FILM  CABINETS -6, 8, 10/12  section 

New  Sternmade,  per  section 1.95 

Used  Neumade  Firetite,  Sealtite,  per  section  . . 2.95 

PROJECTION  BULBS 

1000  Watt  T20C13,  Mog.  pref.,  per  doz.  . . . 14.95 
1000  Watt  T20C13,  Mog.  screw,  per  doz.  . . . 9.95 

16”  SIMPLEX  MAGAZINES 

Upper  only 4.95 


S.O.S.  PHOTO-CINE-OPTICS,  Inc. 

iozmezly  S.O.S.  CINEMA  SUPPLY  CORP. 
602  West  52nd  St.,  N.  Y.  C.  19— Plazo  7-0440 


MANKO  FABRICS 

26fh  Year 
servicing  theatres 

Our  seating  division  will  manufacture  to  your 
specifications  a tailored  sewn  cover  made  of 
new  improved  heavy  duty  No  Tare  Leatherette 
of  proven  durability,  all  colors,  sides  match- 
ing or  contrasting  corduroy.  We  guarantee  to 
fit  any  standard  seat.  Prices  from  SI.  15  up; 
also  other  covers  95c  and  up. 

We  also  feature  a large  selection  of  mohairs, 
corduroy  nylon  blends  and  velvets  all  reason- 
ably priced.  Fabrics  sold  by  the  yard,  precut 
squares,  or  sewn  covers.  Send  for  current 
price  lists  and  samples.  Many  closeouts  below 
mill  prices.  Compare  our  values  and  be 
convinced. 

MANKO  FABRICS,  Inc. 

49  West  38th  Street 
New  York  18,  N.  Y. 

Tel.  Oxford  5-7470-1-2 


• Smart  looking  Service  Staff  uniforms 
are  just  as  important  as  a modern 
marquee  or  one-sheet. 

• We  are  proud  of  the  fact  that  all 
the  theatre  uniforms  both  in  legitimate 
and  movie  houses  on  Broadway  are 
“Brooks  made.” 

• \^^rite  us  for  information. 


75  West  45th  St.  New  York  City 


BOXOFFICE  November  20,  1961 


53 


Winterizing 
the  Drive-In 


Continued  from  preceding  page 

Cleveland 

By  W.  WARD  MARSH 

This  is  not  a good  area  for  year- 
around  drive-in  business.  Only  a half 
dozen  attempt  winter  shows.  The  others 
do  not  find  it  profitable  and,  consequently, 
beginning  very  shortly  (after  the  first 
frost)  most  of  the  drive-ins  go  over  to 


weekend  showings,  folding  entirely  after 
the  initial  snow  storm. 

Snow  removal  is  expensive  here,  run- 
ning from  $150  to  twice  that,  depending 
on  the  depth  of  the  fall  and  who  handles 
the  plow  job.  The  usual  procedure  is  to 
engage  a garage  man  with  a Jeep  and  plow. 
Even  so,  only  the  first  half-dozen  ramps, 
sometimes  not  that  many,  are  cleared  be- 
cause there  will  not  be  enough  patrons 
to  fill  the  “house.”  It  is  too  expensive  to 
clear  all  the  ramps. 

Since  so  few  drive-ins  are  open  here, 
only  the  half-dozen  remaining  open  do 
have  heaters.  There  is  no  charge  for  the 
use  of  them  in  cars.  Heater  costs  run  ap- 
proximately $50  each,  which  means  that 
quite  a bill  can  be  run  up  if  the  drive-in 
is  entirely  “heated.” 

Projectionists  are  paid  regular  wage 


Let’s  face  it.  Most  drive-in  screens  are  just  too  big  and 
too  far  away  for  35mm  projection.  It’s  like  using  16mm 
film  in  a big  indoor  house.  You  just  can't  get  the  kind  of 
bright,  sharp  picture  on  the  screen  that  is  essential  to 
exhibiting  modern  motion  pictures.  ■ The  solution  is 
70mm.  Why?  Because  the  larger  aperture  of  a 70mm 
projector  allows  over  4 times  as  much  light  to  pass 
through.  And  because  the  70mm  picture 
is  at  least  4 times  sharper  due  to  the  re- 
duced magnification.  ■ This  vast  superi- 
ority in  projection  quality  makes  it  just 


plain  common  sense  to  have  70mm  projection  in  drive-in 
theatres.  Pretty  soon  it  will  be  an  economic  ’must’.  Al- 
ready more  than  50  great  boxoffice  attractions  have  been 
released  or  are  being  planned  in  the  70mm  process.  ■ 
Some  70mm  pictures  have  been  released  to  drive-ins, 
more  are  expected.  Get  set  for  next  season  by  checking 
your  favorite  theatre  supply  dealer  now.  Learn  the  facts 
about  the  Norelco  70/35  ...  the  world’s 
most  widely  used,  thoroughly  proven 
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scale — summer  and  winter — if  open  in 
winter. 

If  the  show  is  snowed  under  and  the 
film  is  on  a flat  rate,  there  will  be  no 
adjustment,  but  if  the  film  is  being  played 
on  a percentage  basis,  then  there  is  every 
likelihood  there  will  be  adjustments. 

Re  concessions;  If  the  per  capita  stays 
up,  then  the  profits  really  mount.  The  cold 
drives  the  patron  to  the  stands  for  hot 
food.  He  buys  more  of  this,  proportionately, 
then  he  does  of  the  regular  stock  in  the 
summer  months.  So,  those  which  remain 
open  do  have  a greater  sales  and  higher 
profit  at  their  concessions  stands. 

When  the  drive-ins  close,  the  play- 
grounds around  them  also  close.  In  prac- 
tically all  cases  the  playgrounds  close, 
anyway,  because  the  audiences  change. 
(More  later  on  this.) 

There  was  a tremendously  expensive 
problem  for  the  drive-ins  in  this  area  last 
spring.  It  ran  late  and  was  very  wet.  Many 
ramps  turned  to  soggy  masses,  gravel 
washed  down,  and  the  drive-ins  really 
“took  it.”  Even  with  the  gravel  returned 
and  the  ramps  restored,  it  was  necessary 
to  bring  in  load  after  load  of  new  fill  to 
rebuild  completely  most  ramps.  This  has 
been  a really  expensive  year  for  the  drive- 
ins.  Business  began  late  and  it  was  hard 
to  get  the  former  patrons  back  on  the 
old  trails  leading  to  the  outdoor  theatres. 

Only  the  drive-ins  which  are  open  carry 
on  their  regular  staff. 

With  the  first  stroke  of  winter — initial 
snow  storm — the  signal  to  close  comes  to 
this  area  but,  as  noted  before,  the  houses 
turn  to  weekend  showing  with  the  coming 
of  late  fall,  anyway. 

Patronage  is  quite  different  here  in  the 
winter,  both  for  those  which  are  open  on 
weekends  and  for  those  which  continue 
through  the  winter.  With  the  coming  of 
colder  weather,  the  summertime  crowd- 
kids  and  juveniles — are  left  home  and  the 
age  bracket  rises  to  the  late  teenagers  and 
adults.  They  are  the  onces,  too,  who  have 
the  money  to  patronize  the  “hot”  con- 
cessions stands. 


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1628  Victory  Blvd.  Glendale,  Calif. 


54 


The  MODERN  THEATRE  SECTION 


Toronto 

By  W.  M.  GLADISH 

Comparatively  few  drive-in  the- 
atres in  Ontario,  where  most  of  Canada’s 
ozoners  are  located,  will  be  operated  dur- 
ing the  coming  winter,  the  number  being 
limited  to  the  several  in  the  vicinity  of 
large  cities,  particularly  Toronto  and 
Hamilton. 

Two  units  of  20th  Century  Theatres 


A PERFECT  GIVEAWAY! 

Here’s  the  perfect  promotion  for  Grand 
openings,  Anniversary  celebrations  or  just  to 
say  "Thank  You!’  Dewy  fresh  vanda  orchids 
or  the  popular  everlasting  woodrose  will  make 
your  next  promotion  a real  success.  Write  or 
wire  for  brochures. 


All  flowers  shown  approximately  V2  size. 


670  S.  LAFAYETTE  PARK  PLACE 
LOS  ANGELES  57.  CALIFORNIA 


DRIVE;IN  THEATRE  CAR  COUNTER 

Note  dials  of  TWO  Veeder-Root  counters. 
Each  driveway  past  "Box-Office" 


COUNTED  ON  SEPARATE  COUNTER 

Comes  complete  with  cumulative  counters, 
driveway  treadles  and  ALL  parts  at  $ 99.50 
With  turn-back  to  zero  counters  $114.50 
"One  Woy"  Counter  (IN  ONLY)  $164.50 
(5ingle  Lane  Counter  $79.50) 

K-HILL  SIGNAL  CO. 

UHRICHSVILLE,  OHIO 


here  dared  to  risk  the  wintry  blasts  with 
continuous  operation  but  three  others  in 
the  Toronto  area  closed  their  gates  when 
discouragement  came  in  the  form  of  snow 
and  zero  weather.  At  Hamilton,  40  miles 
away,  the  Famous  Players  Skyway,  an 
original  for  Canada,  operated  last  winter. 
All  three  were  equipped  with  in-car  heat- 
ers. 

A drive-in  owned  by  Joe  Dydzak,  also 
in  what  is  known  as  Canada’s  Banana 
Belt,  continued  to  operate  with  drivers 
being  awarded  a gallon  of  gas  for  using 
their  regular  auto  heaters. 

In  colder  Cornwall,  Ont.,  a remodeled 
drive-in  was  to  have  been  operated  last 
winter  but  the  pi-omise  was  not  fulfilled. 
Odeon  Theatres  (Canada)  Ltd.  plan 
to  open  a large  drive-in  in  November  on 
the  Valley  Farm  Road  just  east  of  Toronto 
for  which  year-round  operation  was  an- 
nounced, the  equipment  to  include  in-car 
heaters.  The  automobile  area  is  to  be 
paved  which  should  help  in  snow  plowing. 

What  some  operators  like  to  do  is  close 
up  shop  when  the  weather  gets  tough  and 
go  south  for  the  winter.  They  open  up 
again  in  March  or  later. 


Apply  Calcium  Chloride  in 
Spring  to  Reduce  Dust 

Best  results  in  reducing  or  eliminating 
dust  later  in  the  summer  are  achieved  by 
applying  calcium  chloride  to  drive-in  un- 
paved surfaces  in  March  or  April  while 
they  contain  light  amounts  of  moisture 
from  spring  rains  or  winter  snows.  The 
calcium  chloride  will  conserve  this  mois- 
ture and  hold  it  in  the  unpaved  surface  for 
many  months. 

Calcium  chloride  treatment  means 
spreading  the  white  flakes  as  evenly  as 
possible  over  the  surface,  by  hand  or  by 
mechanical  spreaders.  If  a shovel  is  used, 
the  calcium  chloride  should  be  raked  to 
assure  even  distribution. 

HEAVIER  APPLICATION  AT  FIRST 

An  initial  application  of  from  one  to 
one  and  one-half  pounds  per  square  yard 
should  be  made,  according  to  the  Calcium 
Chloride  Institute.  On  playgrounds  the 
lighter  application  of  one  pound  should  be 
used.  Normally,  two  lighter  applications  of 
one-half  pound  per  square  yard  each  may 
be  needed  later  in  the  season.  These  addi- 
tional applications  should  be  made  just  as 
dusting  starts  and  before  the  area  has 
dried  out  completely.  The  average  season’s 
requirements  are  generally  one  to  two 
pounds  of  calcium  chloride  per  square  yard. 

On  the  later  applications  the  surface 
should  be  moistened  by  rain  or  artificial 
means.  Otherwise,  spreading  early  in  the 
morning  or  late  in  the  day  will  afford  best 
opportunity  for  the  flakes  to  dissolve 
quickly  and  undisturbed. 


The  PLAYMATE  Line 
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All  Metal  Slides  Swings 

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BOX  288,  CONCORDIA,  KANSAS 


HOW.  OUTDOOR 
SCREEN  PAINT  THAT 
LASTS  LONGER 

DRIVE-IN 

SCREEN  PAINT 

The  Perfect  Coating 
To  Brighten  Your  Screen 

Creates  a lenticular  effect.  Gives  )rour 
audience  a cleaner,  clearer  picture  from 
ony  angle. 

This  quality  coating  eliminates  at  least 
one  screen  repaint  job  every  two  years. 

Used  by  more  theatres 
than  any  other  paint. 

Don't  Forget 

Spatz  FREE  Color  Styling  Service 
For  Your  Whole  Theatre 

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MISCO  HAS  THE  NEW 

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IN  CAR  SPEAKER 


Speaker  Reconing 
Service 

Replacement  Cone 
Units 

Volume  Controls  and 
Knobs 

Stroight,  Coiled,  and 
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Spade  Lugs  and 
Connectors 

• Speaker  Transformers 

• Tools  and  Supplies 

MINNEAPOLIS  SPEAKER  CO. 

3806  Grand  Ave.  So. 
Minneapolis  9,  Minn. 


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for  free 
catalog 


IF  IT'S  THE 

Most  Beautiful  MINIATURE 
GOLF  COURSE 

You  have  ever  seen  it  was  built  by 
FAIRWAYS  MINIATURE  GOLF 

For  more  information  write  to 

Fairways  Miniature  Golf 

Office  Plant-showroom 

302  N.  Douglas  Ave.  Atlantic  City 

Margate,  N.  J.  New  Jersey 

Phone  822-1956  Phone  348-2879 


BOXOFFICE  ::  November  20,  1961 


55 


Khp  Yow  Hom  Tidi 


There  Are  Basic  Rules  Even 
For  Sweeping,  Mopping  Floors 


Helpful  Hints  From  a Big-Circuit  Manual 


X HE  FOLLOWING  directions  and 
suggestions  for  cleaning  and  maintaining 
the  theatre  in  a sanitary  condition  at  all 
times,  are  from  a Cleaning  Manual  set  up 
last  spring  for  Wometco  Theatres  by  the 
late  Frank  Myers,  who  had  been  with  the 
circuit  for  30  years  and  who  had  been  pur- 
chasing agent  since  1940. 

It  was  pointed  out  in  the  manual  that, 
naturally,  these  suggestions  would  have  to 
be  supplemented  by  the  manager’s  personal 
instructions  to  his  cleaning  staff  as  to  just 
how  the  work  should  be  done.  It  stated: 

“Just  a word  of  caution:  It  is  absolutely 
impossible  for  this  to  be  given  to  a new 
porter  and  expect  him  or  her  to  clean  a 
theatre.  If  this  is  done,  this  booklet  will 
absolutely  defeat  its  purpose.  What  should 
be  done  is  for  the  manager  to  take  the 
booklet  and  read  it  carefully  with  his  staff, 
and  give  it  to  them  to  study  further,  and 
it  can  be  used  as  a guide  and  reference 
when  necessary.” 

Types  of  Cleaning  Work 
DRY  CLEANING 

Sweeping,  dusting,  vacuuming.  Sweep  to 
remove  loose,  dry  dirt,  papers,  popcorn, 
candy  wrappers.  Sweep  carpets  with  corn 
brooms,  terrazzo  and  tile  floors  with  corn 
brooms  or  hair  push  brooms. 

Dust  with  cloth  or  vacuum  machine.  Dry 
dirt  and  dust  should  not  be  allowed  to  ac- 
cumulate especially  in  public  places  where 
people  get  together.  Breathing  dust  is  apt 
to  cause  nose  and  throat  trouble  and  colds 
may  be  spread  in  this  manner. 

Vacuum  your  carpets  thoroughly  to  pick 
up  loose  dust  and  also  sand.  People  track 
in  sand  and  if  it  accumulates  on  the  car- 
pets it  will  cut  the  fine  threads  and  nap  of 
the  carpets  as  they  walk  on  them,  thus 
causing  them  to  wear  out  quickly. 

Floors  that  are  to  be  mopped  should 
first  be  swept  as  clean  as  possible.  This 
cuts  down  the  amount  of  dirt  that  will 
have  to  be  mopped  up. 

WET  MOPPING 

When  you  scrub  and  mop  the  terrazzo 
and  asphalt  tile  floors  of  the  lobby  and 
toilets,  do  not  use  harsh  cleaners  that  con- 
tain abrasives  and  free  caustic.  These 
cleaners  usually  come  in  powder  form  and 
they  leave  the  floors  flat  and  dead  looking 
and  tend  to  soften  asphalt  tile.  Use  only 
good  neutral  soap,  usually  a thick  brownish 
liquid  and  do  not  use  too  much.  When  too 
much  soap  is  used,  it  leaves  a film  of  soap 
and  dirt  that  makes  the  floor  look  dull 
after  drying  and  shows  up  all  mop  streaks 
and  footprints.  If  you  follow  directions  on 
the  label,  you  will  find  you  do  a better 
job  and  have  an  easier  time  doing  it. 

RESTROOMS  AND  TOILETS 

Most  restroom  floors  are  made  of  tile  and 
are  best  cleaned  with  a scrub  brush  and 
soap.  If  the  floor  has  stained  or  is  an  old 
floor  it  is  sometimes  necessary  to  use 
scouring  powder  with  the  soap  to  get  it 


MAINTENANCE  ADVICE 

THERE  IS  NO  SUBSTITUTE  FOR  ELBOW  GREASE 


1.  Mirrors  are  expensive  items,  and  in 
cleaning  if  any  water  is  allowed  to 
touch  the  back  or  silvered  surface  it 
will  cause  brown  circles  and  spots; 
mirrors  with  water  spots  cannot  be  re- 
silvered. 

2.  Never  use  brushes  with  bowl  cleaners; 
brushes  are  ineffective;  bowl  cleaners 
will  destroy  the  bristles  thus  adding 
to  cleaning  costs. 

3.  Read  the  labels  on  cleaning  prepara- 
tions; the  manufacturers  know  best 
how  these  should  be  used  and  substan- 
tial savings  can  be  effected  by  using 
these  instructions.  Some  items  can  be 
cut  with  water;  when  you  cut  soap  or 
pine  oil  the  resulting  solutions  are  more 
effective  than  the  concentrated  chemi- 
cal. In  following  these  instructions  you 
make  your  job  easier  and  save  money. 

4.  Organize  your  cleaning  and  you  will 
find  that  you  can  do  a better  job  in  less 
time.  Go  over  your  theatre  and  make 
up  a check  list  for  every  section.  In 
some  theatres  it  is  wise  to  clean  the 
outside  first;  this  is  especially  wise  in 
the  downtown  houses.  Other  than  this, 
restrooms  should  be  cleaned  before 
anything  else.  Have  the  manager  help 
make  up  a check  list  and  suggest  the 
order  in  which  various  parts  should  be 
cleaned. 

5.  There  is  no  substitute  for  “elbow 
grease”;  there  are  no  preparations 
which  will  clean  without  effort.  Wo- 
metco has  never  refused  any  reason- 
able request  for  cleaning  supplies  or 
tools;  the  company  has  been  very  gen- 
erous and  will  supply  any  items  neces- 
sary to  make  your  job  easier  and  to  get 
better  results  from  cleaning.  By  using 
tools  and  supplies  sensibly,  everyone 
benefits. 

7.  Little  things  left  undone  make  even 
the  best  and  most  thorough  cleaning 
jobs  look  bad.  The  items  you  might 
consider  unimportant  will  determine 
how  efficient  you  are.  Gum  spots,  fin- 
ger marks,  dust,  etc.  detract  very  much 


from  the  appearance  of  a theatre  that 
might  otherwise  be  perfect;  patrons 
and  company  officials  notice  these  lit- 
tle things  more  than  the  larger  items. 
Take  up  chewing  gum  every  day,  use 
an  art  gum  eraser  on  finger  marks, 
dust  carefully,  keep  after  the  “little 
things.” 

8.  While  cleaning  make  a note  of  items 
that  need  repairs;  if  you  see  a loose 
bolt  on  a seat,  tighten  it,  if  you  see  other 
things  that  require  repairs,  tell  the 
manager  about  it.  Preventive  main- 
tenance will  save  a lot  of  costly  repair 
jobs  and  keep  fixtures  and  equipment 
in  use  for  longer  periods  making  fewer 
replacements  necessary. 

9.  Never  use  bowl  cleaners  or  caustics  on 
any  floor;  asphalt  tile,  rubber  tile,  ter- 
razzo, etc.  are  ruined  by  these  cleaners. 
The  only  places  to  use  a bowl  cleaner 
are  in  commodes  and  urinals.  Wash  ba- 
sins should  never  be  cleaned  with  bowl 
cleaners;  lavatories  cannot  stand  these 
cleaners. 

10.  Instructions  for  the  care  of  and  use  of 
mop  wringers: 

a.  Rinse  the  wringer  with  clear  water 
after  using. 

b.  Keep  clean  and  dry  when  not  in 
use. 

c.  Keep  wringer  free  from  pieces  of 
mop  head. 

d.  Keep  moving  parts  oiled. 

e.  Don’t  add  to  length  of  wringer. 


clean.  Be  sure  to  clean  in  the  corners  with 
a scrub  brush,  for  there  the  dirt  collects 


Scouring  Powder  on  Rag  for  Basin  Cleaning 


and  dirty,  scummy  corners  spoil  the  whole 
room.  Never  use  acid  on  the  floors  or  on 
the  hand  basins.  Acid  will  etch  the  sur- 
face of  the  tile  and  the  surface  cannot  be 
renewed  or  replaced. 

Use  scouring  powder  on  a rag  for  clean- 
ing hand  basins.  Always  rinse  the  floor 
and  basins  thoroughly  after  using  scouring 
powder  as  the  abrasive  in  this  powder  does 
not  dissolve  and  has  to  be  rinsed  off. 

Urinals  and  toilet  bowls  are  best  cleaned 
by  using  liquid  bowl  cleaner  on  a rag  or 
old  paint  brush.  Clean  well  behind  the 


56 


The  MODERN  THEATRE  SECTION 


sides  of  ui’inals  and  under  the  edges  of  the 
toilet  bowls.  If  these,  as  well  as  all  other 
parts  of  the  urinals  and  bowls  are  not 
cleaned  well  and  regularly,  they  begin  to 
smell  bad.  The  odor  comes  from  dried  urine 
that  has  not  been  washed  off.  Rinse  with 
water  after  using  the  liquid  cleaner. 

Some  types  of  this  cleaner  are  acid  and 
you  must  be  careful  not  to  use  acid  any- 
where except  in  toilet  bowls  and  urinals. 
When  you  reach  for  a jug  of  toilet  soap, 
don’t  make  the  mistake  of  picking  up  a jug 
of  acid  bowl  cleaner  and  put  some  of  it 
in  the  soap  dispensers.  Someone  may  get 
burnt.  Even  when  used  correctly  in  urinals 
and  bowls,  be  sure  to  flush  out  with  water 
after  using  acid  bowl  cleaner. 

After  the  floor,  toilet  bowls,  urinals  and 
hand  basins  are  cleaned  and  rinsed,  use 
your  pine  disinfectant  and  check  up  on 
the  deodorant  cakes.  A clean  room  won’t 
smell  bad,  but  after  you  have  cleaned  up 
and  gone  home,  folks  begin  to  use  the 
room  and  it  begins  to  get  dirty  again.  De- 
odorants help  to  keep  down  the  bad  smell 
until  you  come  back  to  clean  up  again. 
Some  diseases  may  be  spread  by  failure  to 
use  disinfectants  and  germicides  in  and 
around  the  toilet  bowls  and  urinals. 

We  recommend  the  regular  use  of  pine 
disinfectants  to  help  prevent  any  spread  of 
disease.  Make  a solution  of  Vt.  to  1 teacup- 
ful of  pine  disinfectant  in  a clean  gallon 
jug.  Put  the  disinfectant  in  first,  then  fill 
the  jug  with  clean  water.  It  makes  a 
milky  white  solution.  Wash  the  toilet  seats 
and  urinals  and  the  floor  around  them 
with  this  solution,  then  leave  some  in  the 
water  bowl.  It  smells  good  and  helps  to  kill 
germs  and  bad  smells. 

CARE  OF  EQUIPMENT 

Hang  up  the  push  and  straw  brooms  when 
not  in  use.  If  you  can’t  arrange  to  hang 
them  up,  then  stand  them  on  the  floor 
with  handle  down,  broom  part  up  in  the 
air.  I have  seen  in  some  storage  rooms  a 
straw  broom  leaned  up  in  the  corner,  straw 
part  on  the  floor,  then  a push  broom  on 
top  of  it.  Next  comes  a wet  mop  with  the 
wet  part  of  the  mop  lying  on  the  two 
brooms,  then  a chair  or  mop  bucket  had 
been  pushed  over  against  the  whole  pile. 
By  the  time  these  have  stayed  this  way 
over  night,  the  straw  broom  is  wet  and  has 
bent  out  of  shape,  the  hairs  of  the  push 
broom  are  matted  together,  the  mop  is 
sour  and  has  begun  to  rot,  and  the  the- 
atre pays  the  bill. 

Keep  your  brooms  clean  and  dry  and 
hang  them  up  when  not  in  use.  Wash  out 
Continued  on  following  page 


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■ Nylwood  carpeting  by  Alexander  Smith  is  the  uncontested  king  of  theatre 
carpeting.  Its  patterns,  its  thickness,  its  blend  of  fibers,  its  tightness  of 
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other  theatre  carpet  in  its  price  range!  No  wonder  National  Theatre  Supply 
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BOXOFFICE  ::  November  20.  1961 


57 


. . . Sorry  we're  unaccustomed  to  boasting 
but  customers  say  that  if  you  could  hear 
their  story  about  our  service,  workmanship 
and  modest  prices,  you'd  rush  to  your  phone 
to  get  our  ideas  and  estimate  on  rehabili- 
tating your  seating. 

WHY  NOT  NOW? 


/ 

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I. 


NEW  "ttrafom- 
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MANUFACTURERS 
roam  Rubber  & 
Spring  Cushions 
back  and  seat 
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DISTRIBUTORS 

Upholstery  fabrics 
and  general  seating 
supplies. 


Keep 
Your 
House 
Tidy! 

Continued  from  preceding  page 


your  mops  every  time  they  are  used  and 
hang  them  out  in  the  sun  to  dry.  This 
keeps  them  from  rotting  and  you  have 
clean  mops  next  time  you  want  to  use 
them. 

Equipment  does  wear  out,  but  it  will 
last  twice  as  long  if  you  take  good  care  of 
it. 

Cleaners  . . . 

And  How  to  Use  Them 
HAND  SOAP 

Mix  V2  water  and  V2  soap.  The  water 
is  added  when  the  soap  is  placed  in  the 
dispenser. 

OIL  SOAP 

Mix  a teacup  to  a full  pail  of  water. 
This  solution  is  used  for  tile,  terrazzo,  and 
all  general  scrubbing  and  mopping.  It  is 
also  used  for  cleaning  woodwork  where  it 
isn’t  too  dirty. 

PINE  OIL 

Mix  1/2  cup  in  a pail  of  water.  'This  so- 
lution is  used  for  cleaning  toilet  seats  or 
emergency  eradication  of  an  odor  situa- 
tion created  during  operation  hours:  1/4 
cup  or  less  in  a pail  of  water  or  scrubbing 
solution  may  be  used  for  mopping  audi- 
torium floors  when  there  is  need  for  same, 
such  as  a slight  musty  odor  in  the  audi- 
torium. Too  much  pine  oil  is  considerably 
worse  than  using  none  at  all. 

BOWL  CLEANER 

Bowl  cleaner  is  used  undiluted.  It  should 
be  used  only  in  urinals  and  toilet  bowls 
when  they  are  stained,  discolored,  or  for 
removing  incrustation.  It  is  imperative 
that  it  be  flushed  down  as  soon  as  the 
cleaning  is  completed  and  should  never  be 
allowed  to  stand  in  the  bowls  or  urinals. 
Ordinarily,  they  may  be  cleaned  with 
cleanser  or  your  scrubbing  solution. 

MINERAL  SPIRITS 

Used  for  removing  gum,  cleaning  uphol- 
stery and  cleaning  wall  tile.  It  is  used  un- 
diluted. For  cleaning  wall  tile  a small  cloth 
is  dampened.  For  removing  gum  a small 
amount  is  squirted  from  an  oil  gun  on  the 
gum.  Care  should  be  taken  to  see  that  it 
is  rubbed  until  it  has  completely  exaporated 
and  cannot  constitute  a fire  hazard. 

SCOURING  POWDERS 

Used  for  cleaning  wash  basins,  wood- 
work, rubber  mats,  drinking  fountains, 
etc.  A little  goes  a long  way,  so  it  should 
be  used  sparingly.  They  will  also  remove 
lipstick  from  walls,  etc. 


GUM  REMOVER 

Used  for  the  same  purposes  as  mineral 
spirits  when  mineral  spirits  prove  unsatis- 
factory. 

CARBON  TETRACHLORIDE 

Used  undiluted  for  dry  cleaning  purposes. 
This  is  quite  expensive  and  should  be  used 
only  after  mineral  spirits  has  been  tried. 

CHLORINE  BLEACH  DISINFECTANT 

Use  two  tablespoons  full  in  a bucket  of 
scrubbing  solution  for  tile  or  terrazzo 
floors  and  concrete  which  is  not  too  badly 
discolored. 

TRISODIUM  PHOSPHATE  (TSP) 

A very  powerful  bleach  used  on  plain 
concrete  only.  It  should  not  be  used  for 
any  other  purpose.  Use  one  cup  to  a bucket 
of  water  with  soap  powder  or  oil  soap. 

ASPHALT,  RUBBER  & VINYL  CLEANER 

The  normal  use,  if  a floor  is  in  good  con- 
dition, is  4 oz.  of  cleaner  to  each  gallon 
of  water.  If  the  amount  first  suggested 
for  normal  use  is  not  sufficient,  increase 
until  you  get  the  solution  strong  enough  to 
clean  the  floor.  It  may  take  several  scrub- 
bings to  get  a floor  in  good  condition.  As 
the  floor  improves,  the  solution  should  be 
cut  down.  Apply  freely  with  mop  or  sprin- 
kler can.  Allow  a few  minutes  for  the  clean- 
ing action  to  take  place.  Then  pick  up  with 
a clean  damp  mop,  which  may  be  rinsed  if 
desired.  Once  the  floor  is  very  clean,  it  is 
an  excellent  idea  to  wax  it  with  a self-pol- 
ishing, nonskid  floor  wax.  On  inclines  or 
heavy  traffic  areas,  it  is  best  to  use  a 
synthetic  nonslip  floor  finish.  A weak  so- 
lution may  be  used  in  daily  damp  mopping, 
without  removing  any  of  the  wax. 

NONWAX  FLOOR  FINISH 

A heavy  duty  nonslip  floor  finish  con- 
taining no  wax  for  asphalt,  vinyl  and  rub- 
ber tile  floors,  and  terrazzo,  where  the  use 
of  wax  polish  may  be  a hazard.  Be  sure 
that  all  the  old  wax  and  other  materials 
have  been  stripped  off  by  a good  wax  re- 
mover and  rinsed  clean.  Allow  to  dry,  then 
apply  thin  even  coat,  then  another  thin 
even  coat  after  the  first  coat  has  dried. 
If  possible,  a polishing  machine  should 
be  applied.  At  least  two  coats  should  be 
applied.  Thin  coats  may  be  applied  from 
time  to  time  with  only  a damp  mopping 
beforehand. 

BROOMS 

Fiber  brooms  last  much  longer  if  the 
porter  will  use  them.  When  not  in  use, 
brooms  should  always  be  set  up  on  handle 
with  the  bristles  up. 

MOPS 

Under  no  circumstances  should  a mop 
be  bought  from  a grocery  store  as  the  de- 
tachable mop  heads  are  very  superior  in 
quality  and  will  last  much  longer.  The 
porters  who  use  the  32-oz.  mop  heads  find 
that  the  added  weight  produces  a speedier 
job. 


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58 


The  MODERN  THEATRE  SECTION 


3 WAYS  TO  REDUCE  YOUR 

INSURANCE  COSTS  WITHOUT 
LOWERING  YOUR  PROTECTION 


By  ALLEN  PREVILLE* 

Y ou  ARE  IN  THE  business  of  enter- 
tainment, but  it  is  primarily  a business, 
and  the  objective  of  your  operation  is 
profits.  Anything  which  obviously  would 
increase  your  gross  or  decrease  your  ex- 
pense, should  increase  your  profits.  There- 
fore, let’s  talk  not  about  the  definition  of 
coinsurance  or  extended  coverage,  but  how 
to  increase  your  bottom  line  profit  by 
taking  the  excess  cost  off  your  insurance 
expense. 

As  prudent  businessmen,  I am  reason- 
ably certain  that  you  have  already  sur- 
veyed, examined,  and  inspected  your  vari- 
ous expense  items  such  as  your  booth  cost, 
your  real  estate  taxes,  rental  maintenance, 
etc.  However,  I am  also  reasonably  certain 
that  you  have  not  similarly  examined  that 
item  listed  in  the  expense  column  as  in- 
surance. Why?  Because  in  most  instances, 
it  is  a subject  which  few  understand.  In- 
surance is  often  left  to  a broker,  who 
sometimes  happens  to  be  a cousin,  uncle  or 
father-in-law.  In  addition,  it  is  generally 
felt  that  rates  are  rates.  This  is  just  not 
true;  actually,  there  are  three  ways  of  re- 
ducing your  insurance  cost  anywhere  from 
10  to  50  per  cent  of  your  present  annual 
premium  without  disturbing  the  protection 
the  insurance  affords. 

They  are: 

1.  Consolidation  of  your  policies  and 
coverages  where  possible. 

2.  Shifting  from  stock  to  mutual  or  de- 
viating companies,  and 

3.  Self-insurance. 


It  is  necessary  to  elaborate  on  each  of 
these  three  methods  without,  however,  ex- 
tensively detailing  them. 

CONSOLIDATION 

As  TOA’s  insurance  consultant,  I have 
been  submitted  resumes  of  insurance  cover- 
age from  theatre  owners  all  over  the 
United  States  and  I was  amazed  to  have 
discovered  some  of  the  methods  utilized. 
For  example,  there  were  theatres  with 
separate  fire  policies,  not  only  on  each 
location,  but  a separate  fire  policy  covering 
the  screen,  another  the  booth,  and  still 
another  for  the  neon  sign. 

Your  fire  exposures  at  a drive-in  theatre 
can  all  be  under  one  policy;  where  you 
have  multiple  locations,  they  can  all  be 
contained  within  one  blanket  policy;  in 
fact,  there  are  special  policies  written  com- 
bining coverages  such  as  an  all-risk,  for 
fire,  E.  C.,  water,  etc.,  and  3D  for  bur- 
glary, monies  and  securities  and  fidelity. 
Consider  alone,  the  savings  in  handling 
and  bookkeeping.  But  most  important, 
there  are  potential  premium  savings  by 
combining  coverages,  because  by  combin- 
ing coverages  you  natm-ally  have  combined 
your  premium  under  one  policy,  and  in 
certain  instances,  the  greater  the  premium, 
the  larger  the  premium  discount. 

Further,  there  are  tremendous  advan- 
tages in  the  event  of  a loss  or  claim  by 
having  one  insurance  company  covering 
several  exposures  under  one  policy.  For 

*50  State  Agency  of  Oakhurst,  N.  J.,  and  In- 
surance Consultant  of  Theatre  Owners  of  America. 
Address  delivered  at  the  14th  annual  convention  of 
TOA  at  the  Roosevelt  Hotel,  New  Orleans,  Oct.  8-12, 
1961. 


example,  if  you  have  a claim  under  your 
fidelity  bond,  but  it  involves  several  em- 
ployes and  can’t  be  proven,  the  bonding 
company  will  deny  liability  and  advise  you 
to  collect  from  your  monies  and  secmuties 
company.  This  company  will  obviously 
send  you  back  to  the  bonding  company. 

Hypothetical?  Absolutely  not.  This 
identical  situation  was  just  experienced  by 
a theatre  chain  in  the  east.  But,  if  you 
had  one  policy,  a 3D,  as  it  is  called,  cover- 
ing fidelity,  burglary,  and  M and  S,  the 
claim  should  be  paid  because  there  can  be 
no  shifting  of  responsibility. 

SHIFTING  COMPANIES 

The  second  method — shifting  to  mutual 
or  deviating  insurance  companies.  As  in 
any  industry,  there  are  big  and  small  com- 
panies, strong  and  weak,  dependable  and 
risky.  In  the  insurance  field,  there  are 
mutuals,  and  there  are  mutuals. 

Do  you  know  that  certain  mutual  insur- 
ance companies  have  paid  40,  50,  and  over 
60  per  cent  dividends  for  over  60  years 
without  interruption.  This  obviously  covers 
those  depression  years  as  well. 

Predominantly  insurance  mutuals  in  the 
U.S.  today  are  non-assessable  and  the  De- 
partments of  Banking  and  Insurance  in 
most  states  have  carefully  examined  the 
reinsurance  treaties  so  that  there  is  strict 
supervision  of  mutual  operations,  and  these 
same  mutuals  are  financially  rated  as  high 
as  a triple  A,  with  assets  of  over  25  million 
dollars.  In  addition  to  the  method  de- 
scribed, there  are  both  stock  and  mutual 

Continued  on  following  page 


Special  Policies,  Combining  Coverages,  Offer  Substantial  Savings 


□ Attraction  Board 


□ Screen  Tower 


□ Projection  Room 


□ Robbery,  Fidelity 


BOXOFFICE  :;  November  20,  1961 


59 


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we  invite  you  to 
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3 WAYS  TO  REDUCE  INSURANCE  COSTS 

Continued  from  preceding  page 

companies  that  save  premium  dollars  by 
deviating  rates.  This  simply  means  that 
certain  insui'ance  companies  do  not  follow 
the  rates  published  by  the  rating  bureau. 
Therefore  if  a deviating  company  quotes 
a rate  of  70  cents  and  the  bureau  rate  is 
$1,  you  have  saved  30  per  cent  of  your  cost 
and,  most  important,  you  don’t  have  to 
anticipate  the  savings,  you  get  it  right  off 
the  top. 

SELF-INSURANCE 

Self  insurance  usually  is  interpreted  to 
mean  that  one  must  simply  not  carry  in- 
surance and  thereby  save  premium.  In 
essence,  this  is  correct,  but  it  should  only 
be  applied  to  those  areas  where  there  is 
limited  exposure.  Certainly,  if  you  haven’t 
had  a glass  claim  for  ten  years,  and  it  is 
costing  you  $400  a year  in  premium,  it 
would  seem  that  you  could  eliminate  this 
coverage  and  self-insure  this  exposure. 
However,  most  self-insurance  today  is 
really  accomplished  by  many  insurance 
companies  offering  reduced  premium  by 
having  the  assured  carry  a large  deductible. 
Most  of  you  are  familiar  with  this  principle 
since  you  carry  automobile  collision  insur- 
ance with  $50  or  $100  deductibles.  By 
carrying  $1,000,  $5,000,  or  $10,000  deducti- 
bles, you  are  actually  self-insuring  that 
portion  of  a loss,  and  naturally  reducing 
premimn.  I must  caution  you  that  this 
approach  has  to  be  studied  carefully  be- 
fore it  is  adopted  and  depends  on  many 
factors  which  would  have  to  be  examined 
at  length. 

These  methods  of  saving  premium  are 
not  theory.  It  has  been  practiced  success- 
fully by  theatre  owners.  An  eastern  the- 
atre chain  has  cut  its  annual  premium  by 
over  $60,000  a year;  that’s  a substantial  re- 
duction in  any  business.  A theatre  owner 
in  Connecticut,  operating  one  unit,  has  re- 
duced his  annual  insurance  expense  by 
over  30  per  cent.  There  is  no  point  in  be- 
laboring these  facts.  As  I initially  stated, 
you  are  in  business  to  make  profits — and 
there  are  dollars,  important  dollars,  that 
can  be  made  through  proper  handling  of 
your  insurance  expenses.  ’There  is  no  mys- 
tei-y  to  it.  It’s  available,  take  advantage 
of  it. 


Cleaning  Acoustical  Walls 

To  clean  acoustical  walls  which  cannot 
be  washed,  first  go  over  them  with  a 
vacuum  cleaner,  using  a brush  on  the 
nozzle  to  remove  the  loose  surface  dust. 
Then  go  over  them  again  with  the  bare 
nozzle  directly  against  the  wall  to  remove 
the  imbedded  dust.  After  vacuuming,  go 
over  the  walls  with  dough -type  wallpaper 
cleaner  or  a dry  rubber  sponge.  The  sponge 
will  have  to  be  washed  when  it  becomes 
dirty  and  must  be  dry  before  it  can  be  used 
again. 


STOCK  SLIDES 

(All  features  available) 

MIMEOGRAPH  STENCILS 
OFFSET  PLATES 

(Artwork  furnished,  if  desired) 

J.  B.  WHITLEY 

2123  Stanley — Fort  Worth  10,  Texas 


los$ 


Light  is  reflected  from  the  front  surface . . . 
does  not  pass  through  the  glass  twice,  as 
with  second  surface  mirrors. 

Reduce  film  buckle.  Improve  focus.  No 
emulsion  blistering.  Less  coating  deteriora- 
tion and  pitting  by  arc  ejections  than  second 
surface  reflectors. 


60 


The  MODERN  THEATRE  SECTION 


CONDENSED  INDEX  OF  PRODUCTS 


Page 

ADMISSION  CONTROLS  SYSTEMS, 


DRIVE-IN 

General  Register  Corp 18 

K-Hill  Signal  Co 55 

ATTRACTION  BOARDS  AND 
LETTERS 

Adler  Silhouette  Letter  Co 44 

Wagner  Sign  Service,  Inc 3 

ATTRACTION  SIGNS 

Dura  Engraving  Corp 31 

AUTO  RAUSr-VISORS 

Dri-View  Mfg.  Co 52 

BARBECUED  MEATS 

Castleberry’s  Food  Co 43 

Smithfield  Ham  & Products  Co 40 

BOXOFFICES 

Poblocki  & Sons  60 

Selby  Industries,  Inc 50 

BUTTER  DISPENSER 

Server  Sales,  Inc 40 

BU'TTER  SERVER 
Server  Sales,  Inc 40 

CANDY 

Hershey  Chocolate  Corp 40 

Reese  Candy  Co 42 

CARBONS 

ElectroCarbons  Co 5 

CARBON  SAVERS 

Cali  Products  Co 32 

Economizer  Enterprises  60 

Phillips  Electro  Extensions  45 

Lou  Walters  Projector  Repair 
Service  30 

CARPETING 

National  Theatre  Supply  57 

COUNTER  COOKING  UNITS 

Star  Manufacturing  Co 41 

DECORATIVE  MILL  WORK 

Butler  Fixture  & Mfg.  Co 60 

DRINK  DISPENSERS 

Steel  Products  Co 41 

DRINKS,  SOFT 

Coca-Cola  Co 11 

Dr  Pepper  Co 15 

Pepsi-Cola  Co 2 

DRINK  VENDING  MACHINES 

Steel  Products  Co 41 

Superior  Refrigerator  Mfg.  Co 39 

DRIVE-IN  'THEATRE  EQUIPMENT 

Ballantyne  Instruments  & 

Electronics,  Inc 52 

Drive-In  'Theatre  Mfg.  Co 41 


BOXOFFICE  ::  November  20,  1961 


Page 


FILM  CEMENT 

Fisher  Mfg.  Co 30 

FILM  SPLICERS 

Griswold  Machine  Works  44 

FRAMES,  SCREEN 
Selby  Industries,  Inc 50 

FRONTS,  PORCELAIN  ENAMEL 
Poblocki  & Sons 60 

GLASS  & CHROME  CLEANER 
Kinner  Products  Co 45 


Page 


HEATERS,  IN-CAR 

Electromode  51 

EPRAD,  Inc 13 

Thermolator  Corp 54 

HOT  DOG  EQUIPMENT 

Star  Manufacturing  Co 41 

HOT  DOG  GRILLS 

Greer  Enterprises  42 

Hollywood  Servemaster  Co 39 

LAMP  MIRRORS 

Strong  Electric  Corp 60 

MARQUEES  & SIGNS 
Poblocki  & Sons  60 


Clip  and  Mail  This  Postage-Free  Coupon  Today 


FOR  MORE  INFORMATION 


This  form  is  designed  to  help  you  get  more  information  on  products  and  services 
advertised  in  this  Modern  Theatre  Buyers'  Directory  and  Reference  Section.  Check: 
The  advertisements  or  the  items  on  \which  you  want  more  information.  Then;  Fill  in 
your  name,  address,  etc.,  in  the  space  provided  on  the  reverse  side,  fold  as  indicated, 
staple  or  tape  closed,  and  mail.  No  postage  stamp  needed. 


ALPHABETICAL  INDEX  OF  ADVERTISERS,  Issue  of  November  20, 1961 

Page 


Page 


□ Adler  Silhouette  Letter  Co 44 

□ Ashcraft  Mfg.  Co.,  C.S 31 

□ Ballantyne  Inst.  & Elec.  Inc 52 

□ Bert  Mfg.  Co.,  Samuel  41 

□ Brooks  Uniform  Co 53 

□ Butler  Fixture  & Mfg.  Co 60 

□ Cali  Products  Co 32 

□ Carbons,  Inc 58 

□ Castleberry's  Food  Co 43 

□ Coca-Cola  Co 11 

□ Cretors  Corp 42 

□ Diamond  Carbons  44 

□ Dr  Pepper  Co 15 

□ Dri-View  Mfg.  Co 52 

□ Drive-In  Theotre  Mfg.  Co 41 

□ Dura  Engraving  Corp 31 

□ Economizer  Enterprises  60 

□ ElectroCarbons  Co 5 

□ Electromode  51 

□ EPRAD,  Inc 13 

□ Fairways  Miniature  Golf  55 

□ Fisher  Mfg.  Co 30 

□ Flowers  of  Hawaii,  Ltd 55 

□ Garver  Electric  Co 33 

□ General  Register  Corp 18 

□ Goldberg  Bros 32 

□ Greer  Enterprises  42 

□ Griswold  Machine  Works  44 

□ Harris  Co.,  Delmer  F 55 

□ Hershey  Chocolate  Corp 40 

□ Heyer-Schultz,  Inc 32 

□ Heywood-Wakefield  Co 31 

Q Hollywood  Servemaster  39 

□ Hurty-Peck  & Co 43 

□ Indiana  Cash  Drawer  Co 44 


□ K-Hill  Signal  Co 55 

n Kinner  Products  Co 45 

□ Kneisley  Electric  Co 45 

□ Kollmorgen  Corp 33 

□ LaVezzi  Machine  Works  45 

□ Manko  Fabrics,  Inc 53 

□ Massey  Seating  Co 58 

□ Minneapolis  Speaker  Co 55 

□ Motiograph,  Inc 30,  32 

□ National  Oats  Co 43 

□ National  Speaker  Reconing  Co 57 

□ National  Theatre  Supply  3rd  Cover 

□ National  Theatre  Supply  57 

□ North  American  Philips  Co 54 

□ Pepsi-Cola  Co 2 

□ Phillips  Electro  Extensions  45 

□ Poblocki  & Sons  60 

□ Pressweld,  Inc 50 

□ Projected  Sound  Co 53 

□ Reese  Candy  Co 42 

□ Selby  Industries,  Inc 50 

□ Server  Sales,  Inc 40 

□ Smithfield  Ham  & Products  Co 40 

□ S.O.S.  Photo-Cine  Optics,  Inc 53 

□ Spatz  Paint  Industries  55 

□ Speed  Scoop  39 

□ Star  Manufacturing  Co 41 

□ Steel  Products  Co 41 

□ Strong  Electric  Corp 17,  44,  60 

□ Superior  Refrigerator  Mfg.  Co 39 

□ Thermolator  Corp 54 

□ Wagner  Sign  Service,  Inc 3 

□ Walker-American  Corp  29 

□ Walters  Projector  Repair  Service,  Lou....  30 

□ Whitley,  J.  B 60 


Page 


Page 


Page 

PAINT  FOR  DRIVE-IN  SCREENS 


Spatz  Paint  Industries  55 

PLATES,  OFFSET 

J.  B.  Whitley  60 

PLAYGROUND  EQUIPMENT 

Delmer  F.  Harris  Co 55 

Fairway  Miniature  Golf  55 

Pressweld,  Inc 50 

POPCORN  EQUIPMENT  & SUPPLY 
Cretors  Corp 42 

POPCORN  MACHINES 

Cretors  Corp 42 

Star  Manufacturing  Co 41 


POPCORN  SCOOPS 

Speed  Scoops 39 

POPCORN, SEASONED 

National  Oats  Co 43 

POSTER  CASES 

Poblocki  & Sons  60 

PROJECTION  ARC  LAMPS 

C.  S.  Ashcraft  Mfg.  Co 31 

National  Theatre  Supply  3rd  Cover 

Strong  Electric  Corp 17 

PROJECTION  LENSES 

Kollmorgen  Corp 33 

PROJECTOR  CARBONS 


PROJECTOR  PARTS 

LaVezzi  Machine  Works  45 

S.O.S.  Photo-Cine  Optics,  Inc 53 

PROJECTORS,  70/35mm 

North  American  Philips  Co 54 

PROMOTIONS 

Flowers  of  Hawaii,  Ltd 55 

RECTIFIERS 

Garver  Electric  Co 33 

RECTIFIER  BULBS 

ElectroCarbons  Co 5 

REFLECTORS 

ElectroCarbons  Co 5 

Heyer-Shultz,  Inc 32 

SCREENS,  THEATRE 
Walker -American  Corp 29 

SEAT  MAINTENANCE  & REPAIR 
Manko  Fabrics  Co 53 

SEATING,  THEATRES 

Heywood-Wakefield  Co 31 

Massey  Seating  Co 58 

SIL-TUBES 

Kneisley  Electric  Co 45 

SLIDES 

J.  B.  Whitley  60 

SNO-CONES 

Samuel  Bert  Mfg.  Co 41 

SPEAKER  CORDS 

Drive-In  Theatre  Mfg.  Co 41 


SPEAKERS,  IN-CAR  FOR 
DRIVE-INS 

Ballantyne  Instruments  & 


Electronics,  Inc 52 

ElectroCarbons  Co 5 

Drive-In  Theatre  Mfg.  Co 41 

Motiograph,  Inc 30,  32 

Projected  Sound  Co 53 

SPEAKER  RECONING  & REPAIR 

Minneapolis  Speaker  Co 55 

National  Speaker  Reconing  Co 57 

SPEAKER  REPLACEMENT  PARTS 

Drive-In  Theatre  Mfg.  Co 41 

ElectroCarbons  Co 5 

SPOTLIGHTS 

Strong  Electric  Coi-p 44 

STENCILS 

J.  B.  Whitley  60 

SYRUPS 

Hurty-Peck  & Co 43 

THEATRE  EQUIPMENT  & SUPPLIES 
Indiana  Cash  Drawer  Co 44 

TICKET  BOXES 

Goldberg  Bros 32 

TOWERS,  SCREEN 

Selby  Industries,  Inc 50 

UNIFORMS 

Brooks  Uniform  Co 53 


Carbons,  Inc 

Diamond  Carbons 


58 

44 


BOXOFFICE-MODERN  THEATRE: 

Send  me  more  information  about  the  products  and  articles  checked  on 
the  reverse  side  of  this  coupon. 


Name Position., 


Theatre  or  Circuit.. 


Seating  or  Car  Capacity.. 


Street  Number 


City., 


Zone.. 


State.. 


^iJ7y|^Fold  along  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 

The  MODERN  THEATRE  INFORMATION  BUREAU 

825  Van  Brunt  Boulevard,  Kansas  City  24,  Mo. 

Gentlemen:  Please  have  suppliers  furnish  me  with  information  on: 


□ Acoustics 

□ Air  Conditioning 

□ Automatic  Vending 

□ Building  Material 

□ Carpets 


□ Drink  Dispensers 
n Drive-In  Equipment 

□ Lenses 

□ Lighting 


□ Screens,  Indoor 

□ Screen  Towers 

□ Seating 

□ Signs  and  Marquees 


□ Concessions  Equipment  □ Projection  Lamps 

□ Consessions  Foods  □ Projectors 


□ Playground  Equipment  □ Sound  Equipment 

□ Stage  Equipment 

□ Theatre  Fronts 


I am  also  interested  in  the  following  subjects,  companies  and  products. 


^ Fold  along  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


BUSINESS  REPLY  ENVELOPE 

First  Class  Permit  No.  874  - Section  34.9  PL&R  - Kansas  City,  Mo. 


BOXOFFICE-MODERN  THEATRE 


• THIS  SIDE  OUT 


825  Van  Brunt  Blvd. 

KANSAS  CITY  24,  MO. 


The  MODERN  THEATRE  SECTION 


THE 


Directory 

Classifications 

1.  Advertising  Display 

2.  Air  Conditioning 

3.  Concessions 

4.  Decorating 

5.  Floors  and  Carpets 

6.  Frontage 

7.  Furnishings 

8.  Heating 

9.  Insulation-Acoustics 

10.  Lighting 

11.  Plumbing 

12.  Projection 

13.  Safety  Devices 

14.  Sanitation 

15.  Seating 

16.  Sound  Equipment 

17.  Stage  Equipment 

18.  Ticket  Office 

19.  Vending  Machines 

20.  Miscellaneous 

21.  Drive-Ins 


TO  BETTER  BUTINO 


m MANUFACmCRS'  & DEALERS'  DIRECTORY 
of  The  MODERN  THEATRE  section  of  BOXOFFICE 


ow  to  u6e  it: 


1.  As  will  be  noted  by  looking  at  the  directory  index  at  the  left,  the  theatre 
equipment  and  supplies  listings  are  divided  into  twenty-one  (21)  classifications, 
each  numbered  heading  keyed  to  the  department  of  the  theatre  in  which  the 
materials,  equipments  and  supplies  are  used.  Thus,  for  example,  if  you  are  interested 
in  items  for  the  projection  room,  reference  to  the  chart  will  show  the  nmnber  of 
heading  (12)  to  look  for  in  the  following  pages.  Under  each  of  these  numbered 
headings  you  will  find  numerous  firms  which  manufacture  these  items. 

Product  information,  literature,  prices,  etc.,  may  be  had  without  obligation  by 
writing  direct  to  any  firm  listed  herein.  Say  you  saw  it  in  the  MODERN  THEATRE 
BUYERS’  GUIDE,  please,  and  if  you  will  mention  the  key  number  of  the  product 
in  which  you  are  interested  (such  as  1226 — Film  SpUcers)  it  will  help  the  company 
to  identify  exactly  the  type  of  product  or  service  you  are  seeking. 

2.  In  event  you  are  in  search  of  some  specific  item  of  theatre  equipment,  known 
only  to  you  by  trade  name,  and  you  wish  to  know  the  manufacturer  and  source  of 
supply  thereof,  refer  to  our  alphabetized  listing  of  MATERIAL  AND  EQUIPMENT 
BY  TRADE  NAMES  in  this  section. 

3.  PRODUCTS  ADVERTISED  in  this  issue  are  hsted  alphabetically  in  the 
CONDENSED  INDEX  OF  PRODUCTS  which  appears  in  this  issue  along  with  a 
postage-free  self-mailer  coupon  which  is  designed  to  help  you  get  full  information 
from  manufacturers  without  obligation. 

4.  To  obtain  suppliers'  literatiue  on  broader  subjects  than  those  shown  in  the 
CONDENSED  INDEX  OF  ADVERTISED  PRODUCTS  or  The  Key  to  Better  Buying  . . . 
or  to  inquire  concerning  a specific  subject,  company  or  product,  use  the  coupon  on 
opposite  page. 

5.  THEATRE  EQUIPMENT  and  SUPPLY  DEALERS,  with  current  addresses, 
etc.,  will  also  be  found  in  this  section. 


1.  Advertising  Display 


101 - ADVERTISING  MATS 

Fepco,  221-222  N.  1 6th  St.,  Omoha,  Neb. 

Mercury  Adv.  Co.,  110  W.  1 8th  St.,  Kansas  City,  Mo. 

Metropolitan  Mot  Service,  303  E.  4th  St.,  Los  Arv 
geles  13,  Calif. 

National  Screen  Service  Carp.,  1600  Broadway,  N.  Y., 
N.  Y. 

102- ADVERTISING  PROJECTORS 

Bodde  Projector  Co.,  11541  Brodley  Ave.,  San  Fer- 
nando, Calif. 

Strong  Electric  Corp.,  The,  87  City  Park,  Toledo  1 , 
Ohio. 

103- ATTRACTION  BOARD  LETTERS 

Adler  Silhouette  Letter  Co.,  11843  W.  Olympic  Blvd., 
Los  Angeles  64,  Colif. 

Bollantyne  Co.,  The,  1712  Jockson,  Omaha  2,  Neb. 

Bevelite  Corp.,  The,  4407  State  St.,  Pomona,  Calif. 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  Kansas 
City  5,  Mo. 

Notional  Devices  Co.,  3965  Oneido,  Denver,  Colo. 

Sign  Crofters,  Inc.,  2010  S.  Ky.  Ave.,  Evansville,  Ind. 

Wogner  Sign  Service,  Inc.,  216-226  S.  Hoyne  Ave., 
Chicago  12,  111. 

104- AUTO  MARQUEES 

Adler  Silhouette  Letter  Co.,  11843  W.  Olympic  Blvd., 
Los  Angeles  64,  Colif. 

105- BANNERS,  FLAGS,  VALANCES 

Ace-Hi  Displays,  43  Michigan  St.  N.W.,  Grand  Rapids, 
Mich. 

Capitol  Flag  & Bonner  Co.,  1719  Wyandotte  St., 
Karvsos  City,  Mo. 

Notionol  Flog  Co.,  43  W.  21  St.,  New  York,  N.  Y. 

BLACK  LIGHT  EQUIPMENT-See  401  & 402 

106- DATE  STRIPS 

Dura  Engraving  Co.,  133  W.  20th  St.,  New  York  11, 
N.  Y. 

Romar-Vide  Co.,  Chetek,  Wise. 

Universol  Corp.,  6710  Denton  Dr.,  Dollos,  Tex. 

107- BUMPER  STRIPS 

Continental  Display  Adv.,  1411  Wyandotte,  Kansas 
City,  Mo. 

Ace-Hi  Disploys,  Inc.,  43  Michigan  St.  N.W.,  Grand 
Ropids,  Mich. 


108- DISPLAY  FRAMES,  CASES  & EASELS 

Adler  Silhouette  Letter  Co.,  11843  W.  Olympic  Blvd., 
Los  Angeles  64,  CaliL 

Advanads  Co.,  2108  Payne  Ave.,  Cleveland,  Ohio. 

Bevelite  Corp.,  The,  4407  State  St.,  Pomona,  Calif. 

Dura  Engroving  Co.,  133  W.  20th  St.,  New  York  11, 
N.  Y. 

Poblocki  & Sons,  3238  W.  Pierce  St.,  Milwaukee. 

Romar  Vide  Co.,  Chetek,  Wis. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York,  N.  Y. 

Tiffin  Art  Metol  Co.,  Tiffin,  Ohio. 

Universal  Corp.,  6710  Denton  Drive,  Delias  9,  Tex. 

Wagner  Sign  Service,  Inc.,  216-226  S.  Hoyne  Ave., 
Chicago  12,  111. 

109- LAMP  COLORING 

Capitol  Stage  Lighting  Co.,  Inc.,  527-529  W.  45th 
St.,  New  York  36,  N.  Y. 

110- MARQUEES 

Adler  Silhouette  Letter  Co.,  1 1 843  W.  Olympic  Blvd., 
Los  Angeles  64,  Colif. 

Bollantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Neb. 

Poblocki  & Sons,  3238  W.  Pierce  St.,  Milwaukee. 

Bevelite  Corp.,  The,  4407  State  St.,  Pomona,  Calif. 

Sign  Crofters,  Inc.,  2010  S.  Ky.  Ave.,  Evansville,  Ind. 

Universol  Corp.,  6710  [>enton  Dr.,  Dallas. 

Wagner  Sign  Service,  Inc.,  218  So.  Hoyne,  Chicogo,  III. 

111- PORCELAIN  ENAMELED  SIGNS 

Adler  Silhouette  Letter  Co.,  11843  W.  Olympic  Blvd., 
Los  Angeles  64,  Calif. 

Bollantyne  Co.,  The,  1712  Jackson  Ave.,  Omoha  2. 

Poblocki  & Sons,  3238  W.  Pierce  St.,  Milwaukee. 

Wagner  Sign  Service,  Inc.,  218  So.  Hoyne  Ave.,  Chi- 
cogo 12,  III. 

112- SIGN  FLASHERS  & BORDER  CHASERS 

Federal  Sign  & Signol,  1 West  87th  St.,  Chicago  19,  III. 

Poblocki  & Sons,  3238  W.  Pierce  St.,  Milwaukee. 

Robin  Inc.,  J.  E.,  267  Rhode  Islond  Ave.,  East  Oronge, 
N.  J. 

113- SIGNS,  ADMISSION 

Associated  Ticket  & Register  Corp.,  1354  W.  44th  St., 
New  York  36,  N.  Y. 

Bollantyne  Co.,  The,  1712  Jackson  Ave.,  Omaha  2. 

Dura  Engraving  Co.,  133  West  20th  St.,  N.  Y.,  N.  Y. 

Sgn  Crofters,  Inc.,  2010  S.  Ky.  Ave.,  Evansville,  Ind. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York,  N.  Y. 

1 14-  SLIDES,  Advertising 

Notional  Studios,  42  W.  48th  St.  N .Y. 


2.  Air  Conditioning 


201 - AIR  CONDITIONING  SYSTEMS 
(Cooling  only.  For  Heating  See  801) 

Corrier  Corp.,  300  So.  Geddes  St.,  Syracuse  1,  N.  Y. 

Chrysler  Corp.,  Airtemp  Div.,  1600  Webster  St.,  Day- 
ton  1,  Ohio. 

Curtis  Mfg.  Co.,  Curtis  Refrigeration  Machine  Div., 
1905  Kienlen  Ave.,  St.  Louis  33,  Mo. 

Frigidoire  Div.,  General  Motors  Sales  Corp.,  300  Tay- 
lor St.,  Dayton  1,  Ohio. 

General  Electric  Co.,  570  Lexington  Ave.,  New  York 
22,  N.  Y. 

Governoire  Div.,  Notionol-Simplex-Bludworth,  Inc., 
92  Gold  St.,  New  York  7,  N.  Y. 

Typhoon  Air  Conditioning  Co.,  505  Corroll  St.,  Brook- 
lyn 15,  N.  Y. 

U.  S.  Air  Conditioning  Corp.,  Como  Ave.,  S.  E.  at  33rd, 
Minneopolis  14,  Minn. 

Westinghouse  Electric  Corp.,  Bloomfield,  N.  J. 

Worthington  Pump  and  Machinery  Corp.,  Worthing- 
ton Ave.,  Horrison,  N.  J. 

York  Corp.,  Roosevelt  Ave.,  York,  Pa. 

202- BLOWERS 

Alton  Mfg.  Co.,  1112  Ross  Ave.,  Dallas  2,  Tex. 

Carrier  Corp.,  300  S.  Geddes  St.,  Syracuse  1,  N.  Y. 

Thermolator  Corp.,  1628  Victory  Blvd.,  Glendale  1, 
Calif. 

U.  S.  Air  Conditioning  Corp.,  Como  Ave.,  S.  E.  at 
33rd,  Minneapolis  14,  Minn. 

Westinghouse  Corp.,  Bloomfield,  N.  J. 

Worthington  Corp.,  37  Appleton  St.,  Holyoke,  Mass. 

York  Corp.,  Roosevelt  Ave.,  York,  Pa. 

203- COOLING  TOWERS 

Corrier  Corp.,  300  S.  Geddes  St.,  Syrocuse  1,  N.  Y. 

Chrysler  Corp.,  Airtemp  Div.,  1600  Webster  St.,  Day- 
ton  I,  Ohio. 

Curtis  Refrigerotion  Machine  Div.,  1905  Kienlen  Ave., 
St.  Louis  33,  Mo. 

Morley  Co.,  Inc.,  222  W.  Gregory,  K.  C.  14,  Mo. 

U.  S.  Air  Conditioning  Corp.,  Como  Ave.,  S.  E.  at 
33rd,  Minneopolis  14,  Minn. 

Worthington  Pump  & Mchy.  Corp.,  Harrison,  N.  J. 

York  Corp.,  Roosevelt  Ave.,  York,  Pa. 

204- DIFFUSERS,  AIR 

Air  Devices,  Inc.,  17  E.  42nd  St.,  New  York  17,  N.  Y. 

Alton  Mfg.  Co.,  1112  Ross  Ave.,  Dallas  2,  Tex. 

Anemostat  Corp.  of  America,  10  E.  39th  St.,  N.  Y. 

Carrier  Corp.,  300  S.  Geddes  St,,  Syracuse  1,  N.  Y. 


2 


FREE  self-mailer  coupon  preceding  this  section  is  provided  to  bring  you  full  information  on  any  advertised  product. 


3.  Concessions 


301- BAGS 

Blevins  Popcorn  Co.,  Popcorn  Village,  Nashville. 
Concession  Supply  Co.,  3916  Secor  Rd.,  Toledo. 

Detroit  Popcorn  Co.,  5633  Grand  River  Ave.,  Detroit. 
Manley,  Inc.,  1920  Wyandotte,  Kansas  City,  Mo. 
National  Theatre  Supply  Co.,  92  Gold  Street,  N.  Y. 
Oneida  Poper  Products  Co.,  Clifton,  N.  J. 

Prunty  Seed  & Grain  Co.,  620  N.  2nd  St.,  St.  Louis. 

Rex  Specialty  Bag  Co..  21-09  Borden  Ave.,  Long 
Island  City,  N.  Y. 

Savon  Co.,  286  Pennsylvania,  Paterson,  N.  J. 
Wyandot  Popcorn  Co.,  200  Oak  St.,  Marion,  Ohio. 

302-  BAGS,  Cellophane,  Polyethylene 

Chicago  Transporent  Bog  Co.,  4806  W.  Chicago  Aye., 
Chicago. 

BARBECUED  MEAT-See  339 
BEVERAGE  DISPENSERS,  Coin-Operated 
See  1907 

303- BEVERAGE  DISPENSERS,  Manually 
Operated 

Amcoin  Corp.,  5-17  46th  Rd.,  Long  Island  City,  N.  Y. 
Somuel  Bert  Mfg.  Co.,  P.  O.  Box  7803,  Fair  Park  Sta- 
tion, Dollas,  Tex. 

Blevins  Popcorn  Co.,  Popcorn  Village,  Nashville,  Tenn. 
Carbonic  Dispenser,  Inc.,  Herbert  Rd.,  Canfield,  Ohio. 
Conada  Dry  Ginger  Ale  Co.,  100  Park  Ave.,  N.  Y. 
Coca-Cola  Co.,  P.  O.  Drawer  1734,  Atlanta,  Ga. 
Cornelius  Co.,  The,  2727  North  Perry  St.,  Anoka, 
Minn. 

Council  Mfg.  Corp.,  420  No.  2nd  St.,  Ft.  Smith,  Ark. 
Crush  International,  Inc.,  2201  Main  St.,  Evanston, 
III. 

Dad's  Root  Beer  Co.,  2800  N.  Talman  Ave.,  Chicago. 
A.  Dalkin  Co.,  3232  N.  Kilpatrick  Ave.,  Chicago  41. 
Dr  Pepper  Co.,  P.  O.  Box  5086,  Dallas,  Tex. 

Dripcut  Starline  Div.,  Dripcut  Gessler  Corp.,  P.  0. 

Box  3131,  Santa  Barbara,  Calif. 

Dunhill  Food  Equipment  Corp.,  79-85  Walworth  St., 
Brooklyn  5,  N.  it. 

Everfrost  Sales,  Inc.,  14815  S.  Broadway,  Gardena, 
Calif. 

Freez  King  Corp.,  2518  W.  Montrose  Ave.,  Chicago  18, 
III. 

Frigidrink  Dispenser  Co.,  55  E.  Washington,  Chicago. 
Gold  Medal  Products  Co.,  322  E.  Third  St.,  Cincinnati 
2,  Ohio. 

Green  River  Corp.,  4554  Broadway,  Chicago  40,  III. 
Heat  Exchongers,  Inc.,  1749  W.  Carroll  Ave.,  Chicago. 
Helmco  Mfg.  Co.,  7400  W.  Lawrence,  Chicago,  III. 
Charles  E.  Hires  Co.,  206  S.  24th  St.,  Philadelphia. 
Hurty-Peck  & Co.,  333  W.  Ninth  St.,  Indianapolis. 

Jet  Spray  Corp.,  33  Simmons  St.,  Boston,  Mass. 
Majestic  Enterprises,  Ltd.,  8721  Beverly  Blvd.,  Los 
Angeles  48,  Calif. 

Manley,  Inc.,  1920  Wyandotte,  Kansas  City,  Mo. 
Marian  Co.,  500  W.  Cermack  Rd.,  Chicago. 

Mission  of  Colifornia,  Inc.,  Box  1802,  New  Haven, 
Conn. 

Mulfiplex  Faucef  Co.,  1 400  Ferguson,  Sf.  Louis,  Mo. 
Nehi  Corp.,  1000  and  9 Ave.,  Columbus,  Go. 

Perlick  Co.,  3110  W.  Meinecke  Ave.,  Milwaukee,  Wis. 
Scotsman-Queen  Producfs,  Albert  Lea,  Minn. 

Selmix  Dispenser  Co.,  Inc.,  5-17  46th  Rd.,  Long  Island 
City,  N.  Y. 

Specialty  Engineering  Co.,  8708  Directors  Row,  Dallas, 
Tex. 

Superior  Refrigerator  Mfg.  Co.,  915  North  Broadway, 
St.  Louis  2,  Mo. 

Sweden  Freezer,  3401  17th  Ave.,  W.,  Seattle  99,  Wash. 
Victor  Products  Corp.,  901  Pope  Ave.,  Hagerstown, 
Md. 

304- BEVERAGES,  SOFT  DRINK  SYRUPS 

Canada  Dry  Ginger  Ale,  Inc.,  100  Park  Ave.,  New 
York,  N.  Y. 

Coca-Cola  Co.,  The,  P.  O.  Drawer  1734,  Atlanta,  Ga. 
Cold  Springs  Root  Beer  Co.,  Three  Rivers,  Mich. 
Cramore  Products,  Inc.,  Box  1308,  Point  Pleasant 
Beach,  N.  Y. 

Crush  International  Corp.,  2201  W.  Main  St.,  Evans- 
ton, III. 

Dad's  Root  Beer  Co.,  2800  N.  Talman,  Chicago  18,  III. 
Dr.  Pepper  Co.,  P.  O.  Box  5086,  Dallas  2,  Tex. 
Green  River  Corp.,  4554  Broadway,  Chicago  40,  III. 
Hires  Co.,  Charles  E.,  206  S.  24th,  Phila.  3,  Pa. 
Hurry-Peck  & Co.,  333  W.  9th  St.,  Indianapolis  7,  Ind. 
Mission  of  Colifornia,  197  Chatham,  New  Haven, 
Conn. 

Nehi  Corp.,  1000  9th  Ave.,  Columbus,  Go. 
Pepsi-Cola  Co.,  3 W.  57th  St.,  New  Yck  19,  N.  Y. 
Rio  Syrup  Co.,  1804  S.  Jefferson,  St.  Louis. 

Royal  Crown  Colo  Co.,  Columbus,  Ga. 

Roy  Smith  Co.,  365  Pork  St.,  Jacksonville,  Fla. 
Squirt  Co.,  202  S.  Hamilton  Dr.,  Beverly  Hills,  Calif. 
Tru-Ade,  Inc.,  20  N.  Wacker  Dr.,  Chicago  6,  III. 

Welch  Grope  Juice  Co.,  55  5th  Ave.,  New  York. 

305- BEVERAGES,  DRY  SYRUPS 

Allen  Foods,  Inc.,  1141-51  S.  7th  St.,  St.  Louis. 

Cold  Springs  Root  Beer  Co.,  Three  Rivers,  Mich. 
Cramore  Fruit  Products,  Inc.,  416  Richmond  Ave., 
Point  Pleasant  Beach,  N.  J. 

Dr.  Pepper  Co.,  P.  O.  Box  5086,  Dallas,  Tex. 
Hurty-Peck  & Co.,  333  W.  9th  St.,  Indianopolis  7,  Ind. 

306- B00THS  and  COUNTERS 

Concession  Supply  Co.,  3916  Secor  Rd.,  Toledo  13, 
Ohio. 

Gold  Medal  Products  Co.,  318  E.  Third  St.,  Cincinnati 
2,  Ohio. 

Manley,  Inc.,  1920  Wyandotte,  K.  C.,  Mo. 

Sovon  Co.,  The,  286  Pennsylvania  Ave.,  Paterson  3, 
N.  J. 

Supurdisplay,  Inc.,  2100  Wisconsin  Tower  Bldg.,  Mil- 
waukee, Wis. 


Samson  Berman  Associates,  144-03  78th  Ave.,  Flush- 
ing 67,  L.  I.,  N.  Y. 

307- BUN  WARMERS 

Blevins  Popcorn  Co.,  Popcorn  Villoge,  Nashville,  Tenn. 
Gold  Medal  Products  Co.,  318  E.  Third  St.,  Cincin- 
nati 2,  Ohio. 

Garvis  Mfg.  Co.,  210  Court,  Des  Moines,  Iowa. 

Greer  Enterprises,  Inc.,  31  Chicago  St.,  Quincy,  Mich. 
Hot  Point  Co.,  6201  W.  Roosevelt  Rd.,  Berwyn,  III. 
Krispy  Kist  Korn  Co.,  120  So.  Hoisted,  Chicago. 
Roll-A-Grill  Corp.,  457  W.  40  St.,  New  York,  N.  Y. 
Speedster,  Inc.,  P.  0.  Box  15337,  Denver. 

Star  Mfg.  Co.,  6300  St.  Louis  Ave.,  St.  Louis  20,  Mo. 
Supurdisplay,  Inc.,  1324  W.  Wisconsin  Ave.,  Mil- 
waukee, Wis. 

Toastmaster  Div.,  McGraw-Edison  Co.,  1200  St. 
Charles  Rd.,  Elgin,  III. 

308- BUTTER  DISPENSER,  POPCORN 

Automatic  Products  Co.,  250  W.  57th  St.,  N.  Y.,  N.  Y. 
Blevins  Popcorn  Co.,  Inc.,  Popcorn  Village,  Nashville, 
Tenn. 

Concession  Supply  Co.,  3916  Secor  Rd.,  Toledo  13, 
Ohio. 

Cretors  Co.,  P.  O.  Box  1329,  Nashville  9,  Tenn. 
Helmco,  Inc.,  7400  W.  Lawrence  Ave.,  Chicago  31,  III. 
Krispy-Kist  Korn  Machine  Co.,  120  S.  Halstead, 
Chicago. 

Manley,  Inc.,  1920  Wyandotte,  Kansas  City,  Mo. 
Server  Sales,  North  88  W.  16447  St.,  Menomonee 
Foils,  Wis. 

Supurdisplay,  Inc.,  1324  W.  Wisconsin  Ave.,  Mil- 
waukee, Wis 

309- CANDY,  BARS 

Amena  Co.,  Fred  W.,  1603  Orrington  Ave.,  Evanston, 
III. 

Banner  Candy  Mfg.  Corp.,  700  Liberty  Ave.,  Brooklyn. 
Paul  F.  Beich  Co.,  Bloomington,  III. 

Blumenthal  Bros.,  Margaret  & James  Sts.,  Phila.,  Pd. 
Bonomo  Candy  Div.,  Gold  Medal  Candy  Corp.,  2857 
W.  8th  St.,  Brooklyn. 

Brach  & Sons,  E.  J.,  4656  W.  Kinzie,  Chicago,  111. 
Bunte  Bros.,  3301  West  Franklin  Blvd.,  Chicago  24,  111. 
Charms  Co.,  601  Bangs  Ave.,  Asbury  Park,  N.  J. 
Chase  Candy  Co.,  4230  Gravois  Ave.,  St.  Louis,  Mo. 
Chunky  Chocolate  Co.,  4 West  58th  St.,  New  York  19, 
N.  Y. 

Clork  Co.,  D.  L.,  503  Martindale,  Pittsburgh  20,  Pa. 
Confections,  Inc.,  160  N.  Loomis,  Chicago  7,  III. 
Curtiss  Candy  Co.,  1101  Belmont  Ave.,  Chicago,  III. 
Fenn  Bros.,  Inc.,  120  E.  10th,  Sioux  Falls,  S.  D. 

F&F  Labs.,  Inc.,  3501  48th  Place,  Chicago,  lil. 
Goldenberg,  D.,  Inc.,  "I"  & Ontario,  Philadelphia,  Pa. 
Henry  Heide,  Inc.,  313  Hudson,  New  York  13,  N.  Y. 
Hershey  Chocolate  Corp.,  19  E.  Chocolate  Ave., 
Hershey,  Pa. 

Hoben  Candy  Corp.,  Ashley,  III. 

Hoffman  Candy  Co.,  6600  Avalon,  Los  Angeles  3. 
Hollywood  Brands,  Inc.,  836  S.  Chestnut  St.,  Cen- 
tralia.  111. 

Johnson  Candy  Co.,  Walter  H.,  4500  W.  Belmont 
Ave.,  Chicago  41,  III. 

Kayline  Candy  Co.,  1220  S.  Michigan  Ave.,  Chicago  5. 
King  Cup  Candies,  Inc.,  Hershey,  Pa. 

Leaf  Brands,  Inc.,  1155  N.  Cicero,  Chicago  51,  III. 
Life  Savers  Corp.,  Port  Chester,  N.  Y. 

M&M  Ltd.,  200  N.  12th,  Newark  7,  N.  J. 

Marlon  Confection  Co.,  1300  Stefko  Blvd.,  Bethlehem, 
Pa. 

Mars,  Inc.,  2019  N.  Oak  Park  Ave.,  Chicago  35,  111. 
Mason,  Au  & Magenheimer  Confectionery  Mfg.  Co., 
P.  O.  Box  549,  Mineola,  Long  Island,  N.  Y. 

Merrill  Candy  Co.,  1215-1217  E.  Main  St.,  Merrill, 
Wise. 

Nestle  Co.,  2 William  St.,  White  Ploins,  N.  Y. 

New  England  Confectionery,  254  Massachusetts  Ave., 
Cambridge  39,  Mass. 

Peter  Paul,  Inc.,  New  Haven  Rd.,  Naugatuck,  Conn. 
Planters  Nut  and  Chocolate  Co.,  Suffolk,  Va. 
Quaker  City  Chocolare  & Confectionery  Co.,  Inc., 
2140  Germantown  Ave.,  Philadelphia  22,  Pa. 
Queen  Candy  Co.,  1245  W.  Fletcher,  Chicago,  III. 
Reese  Candy  Co.,  H.  B.,  U.  S.  422  West,  Hershey,  Pa. 
Schutter  Candy  Co.,  4730  W.  Augusta  Blvd.,  Chi- 
cago 51,  III. 

Sperry  Candy  Co.,  133  W.  Pittsburgh  Ave.,  Milwaukee 
4,  Wise. 

Sweets  Co.  of  America,  Inc.,  1515  Willow  Ave.,  Ho- 
boken, N.  J. 

Switzer  Licorice  Co.,  612  N.  First  St.,  St.  Louis  2,  Mo. 
James  O.  Welch  Co.,  810  Moin,  Cambridge  39,  Mass. 
Wilbur-Suchard  Co.,  Inc.,  48  N.  Broad,  Lititz,  Pa. 
Williamson  Candy  Co.,  4701  West  Armitoge,  Chicago, 
III. 

310- CANDY,  BULK 

Banner  Candy  Mfg.  Co.,  700  Liberty  Ave.,  Brooklyn. 
Beich  Co.,  Paul  F.,  Bloomington,  III. 

Blumenthal  Bros.  Chocolate  Co.,  Margaret  & James 
Sts.,  Philadelphia,  Pa. 

Brach  & Sons,  4656  W.  Kinzie  Ave.,  Chicago. 

Chunky  Chocolate  Corp.,  4 W.  58th  St.,  New  York  19, 
N.  Y. 

Ferrara  Condy  Co.,  2200  W.  Taylor  St.,  Chicago. 
Henry  Heide,  Inc.,  313  Hudson  St.,  New  York  13, 
N.  Y. 

Hershey  Chocolate  Co.,  Hershey,  Pa. 

M&M's  Candies,  High  St.,  Hackettstown,  N.  J. 

Peter  Paul,  Inc.,  Naugatuck,  Conn. 

Schutter  Candy  Co.,  4730  W.  Augusto  Blvd.,  Chicago. 
The  Sweets  Co.  of  America,  1515  Willow  Ave.,  Ho- 
boken, N.  J. 

311- CANDY  FLOSS  MACHINES 

Samuel  Bert  Mfg.  Co.,  P.  O.  Box  7803,  Fair  Pork  Sta., 
Dollas  26,  Tex. 

Concession  Supply  Co.,  3916  Secor,  Toledo  13,  Ohio. 
Cretors  & Co.,  P.  O.  Box  1329,  Nashville. 

Dore  Popcorn  Co.,  5913  W.  North  Ave.,  Chicago  39. 
Electric  Candy  Ploss  Machine  Co.,  726  Benton  Ave., 
Nashville  4,  Tenn. 

Gold  Medal  Products,  1825-35  Freeman  Ave.,  Cin- 
cinnati. 


Krispy  Kist  Korn  Machine  Co.,  120  S.  Hoisted,  Chi- 
cago 6,  111. 

CANDY  VENDING  MACHINES-See  1901 

312- CARBONATORS 

Amcoin  Corp.,  5-17  46th  Rd.,  Long  Island  City,  N.  Y. 
Carbonic  Dispenser,  Inc.,  Herbert  Rd.,  Canfield,  Ohio. 
Council  Mfg.  Corp.,  420  No.  2nd  St.,  Ft.  Smith,  Ark. 
Everfrost  Sales,  Inc.,  14815  S.  Broadway,  Gordena, 
Calif. 

Selmix  Dispensers,  Inc.,  5-17  46th  Rd.,  Long  Island 
City,  N.  Y. 

Multiplex  Faucet  Co.,  1400  Ferguson  Ave.,  St.  Louis. 
Superior  Refrigerator  Mfg.  Co.,  907  N.  Broadway, 
St.  Louis  12,  Mo. 

313- CARMEL  CORN  EQUIPMENT 

Cretors  & Co.,  P.  O.  Box  1329,  Nashville. 

Hi-Jinx  Carmel  Corn  Co.,  1414  S.  Michigan,  Chicago, 
Krispy-Kist  Korn  Mochinery  Co.,  120  S.  Hoisted, 
Chicago. 

Manley,  Inc.,  1920  Wyandotte  St.,  Kansas  City,  Mo. 

314- CARRY-OUT  TRAYS  FOR  DRIVE-INS 

Samuel  Bert  Mfg.  Co.,  P.  O.  Box  7803,  Fair  Park  Sta., 
Dallas  26,  Tex. 

Concession  Supply  Co.,  3916  Secor  Rd.,  Toledo  13, 
Ohio. 

Dixie  Cup  Co.,  24th  & Dixie  Ave.,  Easton,  Pa. 

Gold  Medal  Products  Co.,  318  E.  Third,  Cincinnati,  O. 
Loroco  Industries,  Inc.,  100  E.  Benson  St.,  Reading 
15,  Ohio. 

Serv-A-Cor  Products  Co.,  1 407  Morgan,  Parsons,  Kos. 
Supurdisplay,  Inc.,  1324  W.  Wisconsin  Ave.,  Milwaukee 
3,  Wis. 

Tyson-Caffey  Corp.,  8 Briar  Road,  Wayne,  Pa. 

Victor  Wagner  & Son,  Inc.,  115  Ash  St.,  Buffalo,  N.Y 

315- CHOCOLATE  SYRUP 

Hershey  Chocolate  Corp.,  Hershey,  Pa. 

Nestle  Co.,  2 Williams  St.,  White  Plains,  N.  Y. 

316- COFFEEMAKERS 

Amcoin  Corp.,  5-17  46th  Rd.,  Long  Island  City,  N.  Y. 
Best  Products,  2620  W.  Addison  St.,  Chicago,  III. 
Cecilware-Commodore  Products  Corp.,  199  Latayette 
St.,  New  York. 

Cory  Corp.,  3200  W.  Peterson  Ave.,  Chicago. 

General  Electric  Co.,  570  Lexington  Ave.,  N.  Y.,  N.  Y. 
Helmco,  Inc.,  7400  W.  Lowrence  Ave.,  Chicago  31, 
III. 

Silex  Co.,  88  Pliny  St.,  Hartford,  Conn. 

Steel  Products  Co.,  40  8th  Ave.,  S.W.,  Cedar  Rapids, 
Iowa. 

Superior  Refrigerator  Mfg.  Co.,  inc.,  822-4  Hodia- 
mont  Ave.,  St.  Louis  12,  Mo. 

COFFEE-VENDING  MACHINES,  AUTOMATIC- 
See  1903 

317- CONCESSION  CONTRACT  SERVICE 

ABC  Vending  Corp.,  259  14th,  New  York  City. 

Berio  Vending  Co.,  333  So.  Brood,  Philadelphia,  Pa. 
Manley,  Inc.,  1920  Wyandotte,  K.  C.,  Mo. 

National  Theatre  Supply,  92  Gold  St.,  New  York  38 
Sportservice,  Inc.,  Hurst  Bldg.,  Buffalo,  N.  Y. 
Supurdisplay,  Inc.,  1324  W.  Wisconsin  Ave.,  Milwaukee 
3,  Wis. 

318- CONCESSION  FOODS 

(Also  see  classification  for  specific  foods) 

Armour  & Co.,  Union  Stock  Yords,  Chicago  9,  III. 
Castleberry's  Food  Co.,  Box  1010,  Augusta,  Ga. 
Flavo-Rite  Foods,  Inc.,  2964  Lafayette  Ave.,  Bronx  55, 
N.  Y. 

Greer  Enterprises,  281  N.  Gront  Ave.,  Columbus,  Ohio. 
In-a-Minute  Foods,  Hutchins,  Tex. 

Mickelberry  Food  Products,  43rd  and  State  Line, 
Kansas  City,  Kas. 

Pronto  Pup  Co.,  2014  NE  Sandy  Blvd.,  Portland  13, 
Ore. 

Silver  Skillet  Brands,  Inc.,  7450  N.  St.  Louis  Ave., 
Skokie,  III. 

Smithfield  Ham  & Products  Co.,  Inc.,  The,  Smithfield, 
Va. 

Swift  & Co.,  Union  Stock  Yards,  Chicago  9,  III. 

319- CONCESSION  TRAILERS 

Armour  8.  Co.,  Fresh  and  Smoked  Sausage  Dept., 
Chicago,  111. 

Canada  Dry  Ginger  Ale,  Inc.,  100  Park  Ave.,  N.  Y. 
Coca-Cola  Co.,  trailers  available  from  local  distributors 
Cretors  & Co.,  P.  O.  Box  1329,  Nashville  9,  Tenn. 

Dr  Pepper  Fountoin  Division,  P.  O.  Box  5086,  Dallas, 
Tex. 

Dad's  Root  Beer  Co.,  2800-3400  N.  Talman  Ave., 
Chicago,  111. 

Flovo-Rite  Foods  Co.,  2965  Lofayette  Ave.,  Bronx  55, 
N.  Y. 

Charles  E.  Hires  Co.,  206  S.  24th  St.,  Philadelphia,  Pa. 
Krispy  Kist  Korn  Machine  Co.,  120  So.  Hoisted,  Chi- 
cago 6,  111. 

Manley,  Inc.,  1920  Wyandotte,  Kansas  City,  Mo. 
Mickelberry  Food  Products,  43rd  & State  Line,  Kan- 
sas City,  Kas. 

Pepsi-Cola  Co.,  avoiloble  from  locol  distributors. 
Server  Sales,  Box  185,  Menomonee  Falls,  Wis. 

Silver  Skillet  Brands,  P.  O.  Box  216,  Stokie,  111. 
Smithfield  Ham  & Products  Co.,  Smithfield,  Vo. 
Supurdisplay,  Inc.,  1324  Wisconsin  Ave.,  Milwaukee 
3,  Wis. 

Swift  & Co.,  Union  Stock  Yards,  Chicago  9,  Illinois. 
Virgo's  Pizza  Crust  Co.,  1913  White  Plains  Road, 
Bronx  62,  N.  Y. 

320- CUP  DISPENSERS 

Samuel  Bert  Mfg.  Co.,  P.  O.  Box  7803,  Fair  Pork 
Sta.,  Dallas,  Tex. 

Cole  Products  Corp.,  560  W.  Lake,  Chicago. 
Continental  Can  Co.,  349  Oraton  St.,  Newark,  N.  J. 
Crush  International  Corp.,  2201  Main  St.,  Evanston, 
III. 

Dixie  Cup  Co.,  24th  & Dixie  Ave.,  Easton,  Pa. 

S.  T.  Echols,  Inc.,  Box  612.  Bismarck,  Mo. 


When  writing  manufacturers  or  their  distributors  please  mention  Hie  Modern  Theatre  "Buyers'  Directory.' 


3 


Gold  Medol  Products  Co.,  318  E.  Third  St.,  Cincinnati 

2,  Ohio. 

Lily-Tulip  Cup  Co.,  122  E.  42nd  St.,  New  York  17, 
N.  Y. 

Maryland  Cup  Co.,  The,  1100  S.  Eutaw,  Baltimore  30. 
Nehi  Corp.,  1000  9th  Ave.,  Columbus,  Ga. 

Solo  Cup  Co.,  7431  E.  End  Ave.,  Chicago  49,  III. 

Steel  Products  Co.,  40  Eighth  Ave.,  S.W.,  Cedar  Rapids, 
Iowa. 

321 - CUPS,  PAPER 

Blevins  Popcorn  Co.,  Popcorn  Village,  Nashville,  Tenn. 
Coca-Cola  Co.,  The,  P.  O.  Drawer  1734,  Atlanta  1,  Go. 
Dod's  Root  Beer  Co.,  2800  N.  Talman,  Chicago  18,  III. 
Dixie  Cup  Co.,  24th  and  Dixie  Ave.,  Easton,  Pa. 

Dr.  Pepper  Co.,  P.  O.  Box  5086,  Dallas  I,  Tex. 

Hudson  Pulp  & Paper  Corp.,  477  Madison  Ave.,  New 
York  22,  N.  Y. 

Lily-Tulip  Cup  Cc.,  122  E.  42nd  St.,  New  York  17, 
N.  Y. 

Manley,  Inc.,  1920  Wyandotte,  Kansas  City,  Mo. 
Maryland  Cup  Co.,  The,  1100  S.  Eutaw,  Baltimore  30. 
Nehi  Corp,  1000  9th  Ave.,  Columbus,  Ga. 
Orange-Crush  Co.,  2201  W.  Main  St.,  Evanston,  III. 
Paper  Container  Corp.,  28  E.  Jackson,  Chicago,  III. 
Pepsi-Cola  Co.,  3 W.  57th,  New  York  19,  N.  Y. 
Server  Sales,  Box  185,  Menomonee  Falls,  Wis. 

Solo  Cup  Co.,  7431  E.  End  Ave.,  Chicago  49,  III. 
Supurdisploy,  Inc.,  1324  W.  Wisconsin  Ave.,  Milwaukee 

3,  W'is. 

322- DEEP  FRY  EQUIPMENT  (ELECTRIC) 

Associated  Products,  Inc.,  20  S.  Ontario  St.,  Toledo. 
Cretors  & Co.,  P.  O.  Box  1329,  Nashville  9,  Tenn. 

Gold  Medol  Products  Co.,  322  E.  Third  St.,  Cincinnoti 
2,  Ohio. 

Hot  Point  Co.,  6201  W.  Roosevelt  Rd.,  Berwyn,  III. 
Krispy  Kist  Korn  Mach.  Co.,  120  S.  Hoisted,  Chicago 
6,  III. 

Pitman  & Sons,  Inc.,  J.  C.,  295  N.  State  St.,  Concord, 
N.  H. 

Speedster,  Inc.,  P.  O.  Box  15337,  Denver. 

Star  Mtg.  Co.,  6300  St.  Louis  Ave.,  St.  Louis,  20,  Mo. 
loastmaster  Div.,  McGraw-Edison  Co.,  1200  St. 
Charles  Rd.,  Elgin,  III. 

323- DEEP  FRY  EQUIPMENT  (GAS) 

Detroit-Michigan  Stove  Co.,  6900  E.  Jefferson,  Detroit. 
Gold  Medol  Products  Co.,  322  E.  Third  St.,  Cincinnati 
2,  Ohio. 

Magic  Chef,  Inc.,  1641  S.  Kingshighway  Blvd.,  St. 
Louis  10,  Mo. 

J.  C.  Pitmon  & Sons,  295  N.  State  St.,  Concord,  N.  H. 
Speedster,  Inc.,  P.  0.  Box  15337,  Denver. 

Star  Mfg.  Co.,  6300  St.  Louis  Ave.,  St.  Louis  20,  Mo. 

324- DISPENSERS,  MUSTARD,  KETCHUP 

Dispensers,  Inc.,  947  E.  62  St.,  Los  Angeles. 

Dripcut  Starline  Div.,  Dripcut  Gessler  Corp.,  P.  0. 

Box  3131,  Santa  Barbara,  Calif. 

M-K-M  Dispenser  Co.,  Wescosville,  Pa. 

Squeeze  Easy  Container  & Dispenser  Co.,  Solem,  Ore. 

325- DOUGHNUT  MACHINES 

Anetsberger  Bros.,  Inc.,  166  N.  Anets  Dr.,  Northbrook, 
III. 

Do-Nut  Corp.  of  America,  393  Seventh  Ave.,  N.  Y. 
Frying  Equipment  & Supply  Co.,  1210  W.  Van  Buren, 
Chicago,  IM. 

Gem  Doughnut  Machine  Sales  Co.,  Waterloo,  Iowa. 
Gold  Medal  Products  Co.,  318  E.  Third  St.,  Cincinnati. 
Krispy  Kreme  Doughnut  Corp.,  Winston-Solem,  N.  C. 
Pitman  & Sons,  Inc.,  J.  C.,  295  No.  State  St.  Concord, 
N.  H. 

Speedster,  Inc.,  P.  O.  Box  15337,  Denver. 

326- DRINK  HOLDERS-Bottles,  Cans,  etc. 

in  Cars 

Aladdin  Laboratories,  Inc.,  620  S.  Eighth  St.,  Minne- 
apolis, Minn. 

327-  FAUCETS— Soft  Drink  Dispensing 

Corbonic  Dispenser,  Inc.,  Herbert  Rd.,  Canfield,  Ohio. 
Cornelius  Co.,  The,  2727  No.  Perry  St.,  Artoka,  Minn. 
Dripcut  Starline  Corp.,  P.  O.  Box  3131,  Santa  Borbora, 
Collf. 

Mile  High  Equipt.  Co.,  610  Santa  Fe  Drive,  Denver  4, 
Colo. 

Multiplex  Faucet  Co.,  1400  Ferguson  Ave.,  St.  Louis. 
Perlick  Co.,  3110  W.  Meinecke  Ave.,  Milwaukee. 
Nehi  Corp.,  1000  9th  Ave.,  Columbus,  Ga. 
Ross-Temp„  Inc.,  1805  S.  55th  Ave.,  Chicago. 

Selmix  Dispensers,  Inc.,  5-17  46th  Rd.,  Long  Island  1, 
N.  Y. 

S&R  Soda  Fountoin  Mfg.  Co.,  Inc.,  550  Trinity  Ave., 
New  York  55,  N.  Y. 

Victor  Products  Corp.,  901  Pope  Ave.,  Hagerstown, 
Pa. 

328- FOUNTAINETTES 

Bastion-Blessing  Co.,  4201  W.  Peterson  Ave.,  Chi- 
cago, III. 

Carbonic  Dispenser,  Inc.,  Herbert  Rd.,  Canfield,  Ohio. 
Everfrost  Sales,  Inc.,  14815  S.  Broadway,  Gardena, 
Calif. 

Dunhill  Food  Equipment  Corp.,  79-85  Walworth  St., 
Brooklyn,  N.  Y. 

Helmco,  lr%c.,  7400  W.  Lawrence  Ave.,  Chicago,  III. 
Manley,  Inc.,  1920  Wyandotte,  Kansas  City,  Mo. 
Multiplex  Faucet  Co.,  1400  Ferguson,  St.  Louis. 
Selmix  Dispensers,  Inc.,  5-17  46th  Rd.,  Long  Island 
City  1,  N.  Y. 

Sheeler  & Sons,  Inc.,  190-42  112  Ave.,  St.  Albans, 
N.  Y. 

FRANKFURTER  & HOT  DOG  EQUIPMENT- 
See  333 

329- GUM,  CHEWING 

American  Chicle  Co.,  Long  Island  City,  N.  Y. 
Beech-Nut  Packing  Co.,  10  E.  40th,  New  York,  N.  Y. 
Clork  Bros.  Gum  Co.,  Merchant  St.,  Pittsburgh  1 2,  Pa. 


Curtiss  Candy  Co.,  Chicago,  III. 

Frank  H.  Fleer  Corp.,  10th  & Somerville,  Philadelphia. 

Leaf  Brands,  Inc.,  115  N.  Cicero  Ave.,  Chicago,  III. 

Topp's  Chewing  Gum,  237  37fh,  Brooklyn,  N.  Y. 

Wrigley,  J.  William  Co.,  410  N.  Michigan  Ave., 
Chicago  11,  III. 

330- HAMBURGER  GRILLS  AND  GRIDDLES 

Anetsberger  Bros.,  166  N.  Anets  Dr.,  Northbrook,  III. 

Bakers  Pride  Oven  Co.,  Inc.,  1641  E.  233  St.,  New 
York  66,  N.  Y. 

Burger-Mot  Corp.,  341  39th  St.,  Brooklyn,  N.  Y. 

Connolly,  Inc.,  J.  J.,  457  W.  40,  New  York  18,  N.  Y. 

General  Equipment  Mfg.  and  Sales,  Inc.,  1350  Sta- 
dium Dr.,  Indianapolis,  Ind. 

Hotpoint  Co.,  6201  W.  Roosevelt  Rd.,  Berwyn,  III. 

Manley,  Inc.,  1920  Wyandotte,  Kansas  City,  Mo. 

Roll-A-Grill  Corp.,  457  W.  40  St.,  New  York,  N.  Y. 

Star  Mfg.  Co.,  6300  St.  Louis  Ave.,  St.  Louis,  Mo. 

Toastmaster  Div.,  McGrow  Electric,  1200  St.  Charles 
Rd.,  Elgin,  III. 

331- HOT  CHOCOLATE  DISPENSERS 

Amcoin  Corp.,  5-17  46th  Rd.,  Long  Island  City,  N.  Y. 

Samuel  Bert  Mfg.  Co.,  P.  O.  Box  7803,  Fair  Park  Sta., 
Dallas  26,  Tex. 

Frigidrink  Dispenser  Co.,  55  E.  Washington  St.,  Chi- 
cago, 111. 

Heat  Exchangers,  Inc.,  1749  W.  Carroll  Ave.,  Chicago 

Helmco,  Inc  , 7400  W.  Lawrence  Ave.,  Chicago  31,  III. 

Hershey  Chocolate  Corp.,  19  E.  Chocolate  Ave., 
Hersney,  Pa. 

Jet  Spray  Cooler,  Inc.,  195  Bear  Hill  Rd.,  Waltham, 
Mass. 

Johnston  Co.,  Robert  A.,  4023  W.  National  Ave., 
Milwaukee,  Wis. 

Manley,  Inc.,  1920  Wyandotte,  Kansas  City,  Mo. 

Nestle  Co.,  Inc.,  The,  100  Bloomingdale  Rd.,  White 
Plains,  N.  Y. 

Savon  Co.,  The,  286  Pennsylvania  Ave.,  Paterson  3, 
N.  J. 

Victor  Products  Corp.,  901  Pope  Ave.,  Hagerstown, 
Md. 

332- HOT  CHOCOLATE  MIX,  DRY 

Cromore  Products,  Inc.,  416  Richmond  Ave.,  Point 
Pleasant  Beach,  N.  J. 

333- HOT  DOG  & FRANKFURTER  EQUIPMENT 

J.  J.  Connolly,  Inc.,  457  West  40th  St.,  New  York  18. 

Garvis  Mrg.  Co.,  210  Court  Ave.,  Des  Moines,  Iowa. 

Gold  Medal  Products  Co.,  1825-35  Freeman  Ave., 
Cincinnati  Ohio. 

Greer  Enterprises,  Inc.,  Box  35,  Quincy,  Mich. 

Hollywood  Servemaster  Co.,  114  West  18th  St.,  Kan- 
sas City  8,  Mo. 

Jet  Spray  Corp.,  195  Bear  Hill  Rd.,  Waltham,  Mass. 

Manley,  Inc.,  1920  Wyandotte  St.,  Kansas  City,  Mo. 

Pronto  Pup  Co.,  2014  N.E.  Sandy  Blvd.,  Portland,  Ore. 

RoM-A-Griill  Corp.  of  America,  457  W.  40th  St.,  New 
York  18,  N.  Y. 

Sno-Master  Mfg.  Co.,  124  Hopkins  PI.,  Baltimore  1, 
Md. 

Star  Mfg.  Co.,  6300  St.  Louis  Ave.,  St.  Louis,  Mo. 

Sylvan  Stainless  Products,  7558  S.  Chicago  Ave., 
Chicago. 

Toastmaster  (Div.  McGraw-Edison  Co.),  1200  St. 

Charles  Rd.,  Elgin,  III. 

334- ICE  CREAM  FREEZERS-SOFT 

Freez-King  Corp.,  2518  W.  Montrose  Ave.,  Chicago  18, 
III. 

General  Equipment  Mfg.  and  Sales,  Inc.,  1350  Sta- 
dium Dr.,  Indianapolis  7,  Ind. 

Mile  High  Equipt.  Co.,  610  Santa  Fe  Drive,  Denver  4, 
Colo. 

Mills  Industries,  4235  W.  North  Ave.,  Chicago  39,  111. 

Port  Morris  Machine  8.  Tool  Co.,  208  E.  135th  St., 
New  York,  N.  Y. 

Selmix-Mills,  28-25  Borden  Ave.,  Long  Island  City, 
N.  Y. 

Sweden  Freezer  Mfg.  Co.,  3401  17th  Ave.  W.,  Seattle, 
99,  Wash. 

Swirly  Mfg.  Co.,  2518  W.  Montrose,  Chicago  18,  111. 

Sylvan  Stainless  Products,  7558  S.  Chicago  Ave., 
Chicago. 

Tekni-Craft,  Rockton,  III. 

335- ICE  CREAM  SELF-SERVICE  CABINETS 

Bally  Case  & Cooler  Co.,  Bally,  Pa. 

General  Equip.  Sales,  Inc.,  814-24  S.  West  St.,  In- 
dianapolis 2,  Ind. 

Manley,  Inc.,  1920  Wyandotte,  K.  C.,  Mo. 

Mills  Iridustries,  Inc.,  4100  Fullerton  Ave.,  Chicago,  III. 

National  Market  Equipment  Co.,  Inc.,  25531  De- 
Quindre,  Madison  Hghts.,  Mich. 

Rowe  Mfg.  Co.,  31  E.  17th  St.,  N.  Y.  3,  N.  Y. 

Server  Sales,  Inc.,  N.  88  W.  16447  Main  St.,  Meno- 
monee, Wise. 

Supurdisploy,  Inc.,  1324  W.  Wisconsin  Ave.,  Milwaukee 
3,  Wis. 

ICE  CREAM  VENDERS-See  1911 

336- ICE  MAKING  MACHINES 

American  Automatic  Ice  Machine  Co.,  1600  Broad- 
way N.  E.,  Minneopolis,  Minn. 

Corbonic  Dispenser,  Inc.,  Herbert  Rd.,  Canfield,  Ohio. 

Carrier  Corp.,  300  S.  Geddes  St.,  Syracuse  1 , N.  Y. 

Cold  Corp.  of  America,  1371-89  N.  Branch,  Chicago 
22,  III. 

Council  Mfg.  Corp.,  420  No.  2nd  St.,  Ft.  Smith,  Ark. 

Freez-King  Corp.,  2518  W.  Montrose  Ave.,  Chicago 
18,  III. 

Helmco,  Inc.,  7400  W.  Lawrervee  Ave.,  Chicago  31,  III. 

Mile  High  Equipt.  Co.,  610  Santa  Fe  Drive,  Denver  4, 
Colo. 

Scotsman-Queen  Products  Division,  Inc.,  505  Front 
St.,  Albert  Lea,  Minn. 

Ross-Temp,  Inc.,  1805  S.  55th  Ave.,  Chicago  50. 

Victor  Products  Corp.,  901  Pope  Ave.,  Hagerstown, 
Pa. 

York  Div.,  Borg-Warner,  York,  Pa. 

337- ICE  SHAVERS 

American  Automotic  Ice  Machine  Co.,  4th  & Pork 


Ave.,  Faribault,  Minn. 

Samuel  Bert  Mfg.  Co.,  P.  O.  Box  7803,  Foir  Park  Sfa., 
Dallas  26,  Tex. 

Clawson  Machine  Co.,  Inc.,  Box  5,  Flagtown  7,  N.  J. 

Echols,  Inc.,  S.  T.,  Bismarck,  Mo. 

Helmco,  Inc.,  7400  W.  Lawrence  Ave.,  Chicago  31,  111. 

Krispy-Kist  Korn  Machinery  Co.,  120  S.  Halstead, 
Chicago. 

Ross-Temp,  Inc.,  1805  S.  55  Ave.,  Chicago. 

Scotsman-Queen  Products,  Inc.,  505  Front  St.,  Albert 
Lea,  Minn. 

Sno-Master  Mfg.  Co.,  124  Hopkins  PI.,  Baltimore,  Md. 

Yates-American  Machine  Co.,  729  Fourth  St.,  Beloit, 
Wis. 

338- MALT  and  SHAKE  MACHINES 

Samuel  Bert  Mfg.  Co.,  Box  7803,  Fair  Park,  Dallas. 

Cole  Products  Corp.,  560  W.  Lake  St.,  Chicago  6,  ill. 

Freez  King  Corp.,  2518  W.  Montrose  Ave.,  Chicago 
18,  111. 

General  Equipment  Mfg.  Soles,  Inc.,  1350  Stadium 
Dr.,  Indianapolis  7,  Ind. 

Glascock  Bros.  Mfg.  Co.,  Muncie,  Ind. 

Hamilton  Beach  Corp.,  Racine,  Wis. 

Mills  Industries,  4235  W.  North  Ave.,  Chicago,  III. 

Teckni-Craft,  Rockton,  III. 

Sweden  Freezer  Mfg.  Co.,  3407-17  Ave.,  W.,  Seattle 
99,  Wash. 

339- MEATS,  BARBECUED,  CANNED 

Castleberry's  hood  Co.,  Box  1010,  Augusta,  Ga. 

Mickelberry  Food  Products,  43rd  & State  Line,  K.  C., 
Kas. 

Silver  Skillet  Food  Prod.  Co.,  7450  No.  St.  Louis, 
Skokie,  111. 

Smithfield  Ham  & Products  Co.,  Smithfield,  Va. 

340- NUTS 

Allen  & Smith  Co.,  11-19  N.  20th  St.,  Richmond,  Va. 

Ferrera  Candy  Co.,  2200  W.  Taylor,  Chicago. 

Chunk-E-Nut  Products  Co.,  2908  Smallman  St.,  Pitts- 
burgh 1,  Pa. 

Planters  Nut  and  Chocolate  Co.,  Wilkes-Barre,  Pa. 

341- PIZZA  OVENS  AND  EQUIPMENT 

Bakers  Pride  Oven  Co.,  1641  East  233  St.,  New  York 
City. 

Blodgett  Ovens,  Lakeside  Ave.,  Burlington,  Vt. 

Harvic  Mfg.  Co.,  760  St.  Anns  Ave.,  Bronx,  N.  Y. 

Hollywood  Servemaster,  114  W.  18th  St.,  Kansas  City, 
Mo. 

Hotpoint  Co.,  6201  W.  Roosevelt  Rd.,  Berwyn,  III. 

Savon  Co.,  The,  286  Pennsylvania  Ave.,  Paterson  3, 
N.  J. 

Speedster,  Inc.,  121 5-1 2th  St.,  Denver,  Colo. 

Toastmaster  (Div.  McGraw-Edison  Co.),  1200  St. 

Charles  Rd.,  Elgin,  III. 

Virga's  Pizza  Crust  Co.,  1913  White  Plains  Rd., 
Bronx  62,  N.  Y. 

342- PIZZA  SUPPLIES 

California  Pizza  Crust  Co.,  3318  La  Cienega  PI.,  Los 
Angeles. 

Dell  Food  Specialties,  Inc.,  203  Public  Service  Bldg., 
Beloit,  Wis. 

Savon  Co.,  286  Pennsylvania  Ave.,  Paterson,  N.  J. 

Tolona  Pizza  Products,  401  S.  Cicero,  Chicago. 

Virga's  Pizza  Crust  Co.,  1913  White  Plains  Rd.,  Bronx 
62,  N.  Y. 

343- POPCORN  MACHINES-(Also  See  1916) 

Samuel  Bert  Mfg.  Co.,  P.  O.  Box  7803,  Fair  Park  Sta., 
Dallas  26,  Tex. 

Cretors  & Co.,  P.  O.  Box  1329,  Nashville  9,  Tenn. 

Echols,  Inc.,  S.  T.,  Bismarck,  Mo. 

Electroware  Corp.,  1336  W.  Bancroft  St.,  Toledo,  Ohio. 

Gold  Medal  Products  Co.,  1825-35  Freeman  Ave., 
Cincinnati,  Ohio. 

Interstate  Popcorn  Co.,  19  Winchester  St.,  Boston  16, 
Mass. 

Krispy  Kist  Korn  Machine  Co.,  120  S.  Hoisted  St., 
Chicago  6,  111. 

Manley,  Inc.,  1920  Wyandotte,  Kansas  City  8,  Mo. 

Star  Mfg.  Co.,  6300  St.  Louis  Ave.,  St.  Louis  20,  Mo. 

344- popcorn,  raw 

Alver  Popcorn  Co.,  Watseka,  111. 

American  Popcorn  Co.,  P.  O.  Box  178,  Sioux  City 
2,  Iowa. 

Associated  Popcorn  Distributors,  Inc.,  308  S.  Hor- 
wood,  Dallas,  Tex. 

Blevins  Popcorn  Co.,  Popcorn  Village,  Nashville,  Tenn. 

Central  Popcorn  Co.,  Schaller,  Iowa. 

Concession  Supply  Co.,  3916  Secor  Rd.,  Toledo  13. 

Cretors  & Co.,  P.  O.  Box  1329,  Nashville  9,  Tenn. 

Detroit  Popcorn  Co.,  5633  Grand  River  Ave.,  Detroit. 

Dickinson  Co.,  Albert,  The,  P.  O.  Box  788,  Chicago. 

Dore  Popcorn  Co.,  5913  W.  North  Ave.,  Chicago  39. 

Golden  Popcorn  Co.,  Winchester,  Ind. 

Gold  Medal  Products  Co.,  322  E.  Third  St.,  Cincinnati 
2,  Ohio. 

Indiana  Popcorn  Co.,  3105  E.  Jackson,  Muncie,  Ind. 

Interstate  Popcorn  Co.,  19  Winchester  St.,  Boston  16, 
Moss. 

Kayline  Candy  Co.,  1220  S.  Michigan  Ave.,  Chicago  5. 

Krispy  Kist  Machine  Co.,  120  S.  Hoisted  St.,  Chicago. 

L.  & L.  Popcorn  Co.,  14  W.  18th,  Kansas  City,  Mo. 

Manley,  Inc.,  1920  Wyandotte,  Kansas  City  8,  Mo. 

J.  A.  McCorty  Seed  Co.,  526  N.  W.  4th  St.,  Evansville, 
Ind. 

Midland  Popcorn  Co.,  67  8th  Ave.,  N.  E.,  Minneapolis. 

John  B.  Mortenson  & Co.,  241  E.  Illinois,  Chicago,  III. 

National  Oats  Co.,  1515  H.  Avenue  N.E.,  Cedar 
Rapids,  Iowa. 

Prunty  Seed  & Groin  Co.,  620  N.  2nd  St.,  St.  Louis,  Mo. 

Smith  Co.,  Roy,  365  Park  St.,  Jacksonville,  Fla. 

Torkio  Popcorn  Co.,  Inc.,  3706  Broadway,  Kansas 
City,  Mo. 

T-N-T  Food  Products,  Inc.,  804  Mass.  St.,  Lawrence, 
Kas. 

Wyatxiot  Popcorn  Co.,  200  Oak  St.,  Marion,  Ohio. 

345- POPCORN  SACKS,  BOXES  and  CUPS 

American  Popcorn  Co.,  P.  O.  Box  178,  Sioux  City 
2,  lowo. 


4 


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Andre  Paper  Box  Co.,  San  Francisco,  Calif. 

Blevins  Popcorn  Co.,  Popcorn  Village,  Nashville,  Tenn. 
Dixie  Cup  Co.,  24th  & Dixie  Ave.,  Easton,  Pa. 
Indiona  Popcorn  Co.,  3105  E.  Jackson,  Muncie,  Ind. 
Lily-Tulip  Cup  Corp.,  122  E.  42nd  St.,  N.  Y.  17,  N.  Y. 
Manley,  Inc.,  1 920  Wyandotte,  K.  C.  8,  Mo. 

Prunty  Seed  & Groin  Co.,  620  N.  2nd  St.,  St.  Louis. 
Rex  Paper  Products  Co.,  21-09  Borden  Ave.,  Long 
Islond  City,  N.  Y. 

Service  Confections,  Ltd.,  243  Lilac  St.,  Winnipeg, 
Manitoba,  Canada. 

Supurdisplay,  Inc.,  1 324  W.  Wisconsin  Ave.,  Milwau- 
kee, Wis. 

Wyandot  Popcorn  Co.,  200  Ook  St.,  Morion,  Ohio. 

346-POPCORN  SCOOPS 

Speed  Scoop,  109  Thornton  Ave.,  San  Francisco  24, 
Calif. 

347_P0PC0RN  seasoning 

Arlington  Edible  Oil  Products  Co.,  38  Yetten  Terrace, 
Boston. 

Best  Foods,  Inc.,  1 E.  43rd  St.,  New  York  1 7,  N.  Y. 
Blevins  Popcorn  Co.,  Popcorn  Villoge,  Noshville,  Tenn. 
Capitol  City  Products  Co.,  525  W.  1st  Ave.,  Columbus. 
Corgill,  Inc.,  200  Groin  Exchange,  Minneap>olis  15. 
Cretors  Corp.,  P.  O.  Box  1329,  Nashville  9,  Tenn. 

Dell  Food  Specialties,  Inc.,  Beloit,  Wis. 

Drew  & Co.,  Inc.,  E.  F.,  15  E.  26th  St.,  New  York  10. 
Durkee  Famous  Foods,  Div.  of  The  Glidden  Co.,  1396 
Union  Commerce  Bldg.,  Cleveland  14,  Ohio. 

Food  Soles,  Inc.,  711  15th  Ave.,  N.E.,  Minneapolis  13. 
Indiona  Popcorn  Co.,  3105  E.  Jackson,  Muncie,  Ind. 
Manley,  Inc.,  1920  Wyandotte,  K.  C.  8,  Mo. 

Planters  Nut  & Chocolate  Co.,  Wilkes-Barre,  Pa. 
Prunty  Seed  & Grain  Co.,  620  N.  2nd  St.,  St.  Louis,  Mo. 
Savarol  Co.,  Popcorn  Village,  Nashville,  Tenn. 
Simonin's  Sons,  Inc.,  C.  F.,  Tioga  & Belgrade  Sts., 
Philadelphia  34,  Pa. 

Wesson  & Snowdrift  Sales,  1701  Canal,  New  Orleons. 

348- POPCORN,  IMMERSION  HEATER  FOR 

COCONUT  OIL 

Kneisley  Electric  Co.,  2501  La  Grange,  Toledo  3,  Ohio. 

POPCORN  VENDERS-See  1916 

349- popcorn  warmers 

Blevins  Popcorn  Co.,  Popcorn  Village,  Nashville,  Tenn. 
Concession  Supply  Co.,  3916  Secor  Rd.,  Toledo,  Ohio. 
Cretors  Corp.,  P.  O.  Box  1329,  Nashville  9,  Tenn. 
General  Mfg.  Co.,  1209  Castle  St.,  Delias,  Tex. 

Gold  Medal  Products  Co.,  1 825-35  Freeman  Ave., 
Cincinnati,  Ohio. 

Hollywood  Servemaster  Co.,  114  W.  18th  St.,  Kansas 
City  8,  Mo. 

Krispy  Kist  Korn  Machine  Co.,  120  S.  Hoisted,  Chicago. 
Manley,  Inc.,  1920  Wyandotte,  K.  C.  8,  Mo. 

Poppers  Supply  Co.  of  Philadelphia,  1211  N.  Second 
St.,  Philadelphia,  Pa. 

Server  Sales,  Box  185,  Menomonee  Falls,  Wis. 

Star  Mfg.  Co.,  6300  St.  Louis  Ave.,  St.  Louis  20,  Mo. 
Ste^n  ^oodcraft,  1205  Rockaway  Ave.,  Brooklyn, 

Supurdisplay,  Inc.,  1324  W.  Wisconsin  Ave.,  Milwau- 
kee 3,  Wis. 

Victor  Products  Corp.,  901  Pope  Ave.,  Hagerstown, 
Pa. 

SHAKE  DISPENSERS-See  338 

350- SNOW  CONE  MACHINES 

Samuel  Bert  Mfg.  Co.,  P.  O.  Box  7803,  Fair  Pork 
Station,  Dallas,  Tex. 

Blevins  Popcorn  Co.,  Popcorn  Village,  Nashville,  Tenn. 
Concession  Supply  Co.,  3916  Secor  Rd.,  Toledo,  Ohio. 
Echols,  Inc.,  S.  T.,  Box  612,  Bismarck,  Mo. 

Gold  Medal  Products  Co.,  1825-35  Freeman  Ave., 
Cincinnati,  Ohio. 

Interstate  Popcorn  Co.,  19  Winchester  St.,  Boston  16, 
Moss. 

Krispy  Kist  Korn  Machine  Co.,  120  So.  Hoisted, 
Chicago  6,  III. 

Manley,  Inc.,  1920  Wyandotte,  Kansas  City,  Mo. 
Midland  Popcorn  Co.,  67  8th  Ave.,  N.  E.,  Minne- 
apolis 13,  Minn. 

Roll-A-Grill  Corp.,  457  W.  40  St.,  New  York,  N.  Y. 
Ross-Temp,  Inc.,  1805  S.  55  St.,  Chicago 
Sno-Master  Mfg.  Co.,  124  Hopkins  Ave.,  Baltimore. 


4.  Decorating 


401 - BLACK  LIGHT  FIXTURES 

Block  Light  Products,  67  E.  Lake  St.,  Chicago  1,  III. 

Drive-In  Theotre  Mfg.  Co.,  505  W.  9th  St.,  Kansas 
City  5,  Mo. 

Stroblite  Co.,  75  West  45th  St.,  New  York  36,  N.  Y. 

Switzer  Bros.,  Inc.,  4732  St.  Clair  Ave.,  Cleveland. 

Wagner  Sign  Service,  Inc.,  218  S.  Hoyne  Ave.,  Chi- 
cago 12,  III. 

402- BLACK  LIGHT  MURALS 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  Karvsas 
City  5,  Mo. 

Knoxville  Scenic  Studios,  Box  1029,  Knoxville,  Tenn. 

Novelty  Scenic  Studios,  Inc.,  432  E.  91st  St.,  N.  Y. 

Stroblite  Co.,  75  West  45th  St.,  New  York  36,  N.  Y. 

Switzer  Bros.,  4732  St.  Clair,  Cleveland  3,  Ohio. 

403- DEC0RATIVE  SERVICE 

Knoxville  Scenic  Studios,  P.  O.  Box  1029,  Knoxville, 
Tenn. 

Metropolitan  Stage  Equipment  Co.,  2451  St.  Mory's 
Ave.,  Omaha  2,  Neb. 

Hubert  Mitchell  li^ustries,  Inc.,  P.  O.  Box  49,  Hort- 
selle,  Ala. 

Notional  Studios,  145  W.  45th,  New  York  19,  N.  Y. 

Novelty  Scenic  Studios,  Irvc.,  432  E.  91st  St.,  New 
York  28,  N.  Y. 


Honns  T.  Teichert  Co.,  1311  N.  Wells,  Chicago,  III. 

Shearer  Co.,  B.  F.,  2318  Second  Ave.,  Seattle  1,  Wash. 

Spatz  Paint  Industries,  Inc.,  5237  Manchester,  St. 
Louis  10,  Mo. 

DRAPERIES,  FABRICS-See  704 

404- PAINT  PRODUCTS,  DECORATIVE 

M.  L.  Campbell  Point  Co.,  2909  Chrysler  Rd.,  (Fair- 
fax), Kansos  City,  Kas. 

Devoe  & Reynolds  Co.,  787  First  Ave.,  N.  Y.,  N.  Y. 

E.  I.  DuPont  de  Nemours  & Co.,  Wilmington,  Del. 

Eprad,  1214  Cherry  St.,  Toledo. 

The  Glidden  Co.,  11001  Madison  Ave.,  Cleveland,  O. 

Monroe  Co.,  Inc.,  10703  Quebec  Ave.,  Cleveland. 

National  Lead  Co.,  1 1 1 Broadway,  New  York,  N.  Y 

Pittsburgh  Plate  Glass  Co.,  One  Goteway  Center, 
Pittsburgh,  Pa. 

Sherwin-Williams  Co.,  101  Prospect  Ave.,  N.  W., 
Cleveland  1,  Ohio. 

Spotz  Paint  Industries,  Inc.,  5237  Manchester,  St. 
Louis  1 0,  Mo. 

Switzer  Bros.,  Inc.,  4732  St.  Clair  Ave.,  Cleveland 
3,  Ohio 

Tropical  Paint  Co.,  1246  W.  70th.,  Cleveland  2,  Ohio. 

405- WALL  COVERING,  MISCELLANEOUS 
—See  also  1304. 

Armstrong  Cork  Co.,  Liberty  & Mary  Sts.,  Lancaster, 
Pa. 

Asam  Wallpapers,  Inc.,  2446  Germantown  Ave.,  Phila., 
Pa. 

Bolta  Products,  Inc.,  Div.  of  the  General  Tire  & 
Rubber  Co.,  70  Gordon  St.,  Lawrence,  Mass. 

Celanese  Corp.,  of  America,  New  York  16,  N.  Y. 

Congoleum-Nairn,  Inc.,  195  Belgrove,  Kearney,  N.  J. 

Firestone  Tire  & Rubber  Co.,  Akron,  Ohio. 

The  Formica  Co.,  4614  Spring  Grove  Ave.,  Cincin- 
nati, Ohio. 

Goodall  Fabrics,  Inc.,  525  Madison  Ave.,  N.  Y,  N.  Y. 

Imperial  Paper  & Color  Corp.,  Box  231,  Glens  Foils, 
N.  Y. 

Interchemical  Corp.,  Starvdord  Coated  Products  Div., 
67  W.  44th  St.,  New  York  18,  N.  Y. 

Mahoram  Fabric  Co.,  1 30  W.  46th  St.,  New  York, 
N.  Y. 

Manko  Fabrics  Co.,  Inc.,  49  West  38th  St.,  New 
York  18,  N.  Y. 

Masland  Duroleather  Co.,  Amber  & Willard  Sts., 
Philadelphia  34,  Pa. 

NevaBurn  Prod.  Co.,  67  Sullivan  St.,  N.  Y.,  N.  Y. 

New  York  Flameproofing  Co.,  115  Christopher  St., 
New  York  19,  N.  Y. 

Novelty  Scenic  Studios,  432  E.  91st  St.,  New  York. 

Pantasote  Corp.,  of  N.  J.,  444  Madison  Ave.,  New 
York  22,  N.  Y. 

Textileother  Corp.,  607  Madison  Ave.,  Toledo,  Ohio. 

Thortel  Fireproof  Fabric,  101  Park  Ave.,  N.  Y.  C. 

U.  S.  Rubber  Co.,  1230  Ave.  of  the  Americas,  New 
York  20,  N.  Y. 

United  Wallpaper,  Inc.,  Montgomery,  III. 


5.  Floors  and  Carpets 


501 - ASPHALT,  PLASTIC  & RUBBER  TILE 

Armstrong  Cork  Co.,  Liberty  St.,  Lancaster,  Pa. 
Brabrook,  Inc.,  A.  N.,  18  E.  49th  St.,  New  York, 
N.  Y. 

Congoleum-Nairn,  Inc.,  195  Belgrove  Dr.,  Keorney, 
N.  J. 

Fremont  Rubber  Co.,  Fremont,  Ohio. 

General  Tire  & Rubber  Co.,  Bolta  Products  Div.,  70 
Garden  St.,  Lawrence,  Mass. 

Goodyeor  Tire  & Rubber  Co.,  1144  E.  Market  St., 
Akron  16,  Ohio. 

Hewitt-Robins,  Inc.,  666  Glenbrook  Rd.,  Stamford, 
Conn. 

Johns-Manville  Corp.,  New  York  30,  N.  Y. 

U.  S.  Rubber  Co.,  1230  6th  Ave.,  New  York,  N.  Y. 

502- CARPETS 

Artloom  Carpet  Co.,  Allegheny  & Howard  St.,  Phila, 
Pa. 

Bigelow-Sanford  Carpet  Co.,  140  Madison  Ave.,  New 
York  16,  N.  Y. 

Slumenthol  & Co.,  Sidney,  One  Park  Ave.,  N.  Y.,  N.  Y. 
Firth  Corpet  Co.,  The,  295  Fifth  Ave.,  New  York  16. 
Archibald  Holmes  Carpet  Co.,  Erie  Ave.  and  K Street, 
Philadelphia,  Penn. 

A.  & M.  Karagheusion,  Inc.,  295  5th  Ave.,  New  York. 
Stephen  Leedom  Carpets  Co.,  Beaver  St.,  Bristol,  Pa. 
James  Lees  & Sons  Co.,  Bridgeport,  Pa. 

Magee  Carpet  Co.,  295  5th  Ave.,  New  York  16,  N.  Y. 
C.  H.  Masland  & Sons,  Corlisle,  Pa. 

Mohasco  Carpet  Mills,  Lyon  St.,  Amsterdam,  N.  Y. 
Smith,  Alexander,  Irvc.,  295  Fifth  Ave.,  N.  Y.  17,  N.  Y. 

CARPET  SWEEPERS  & VACUUMS-See  1418 

503- MATS  AND  MATTING 

American  Mat  Corp.,  1719  Adorns  St.,  Toledo  2,  Ohio. 
Armstrong  Cork  Co.,  W.  Liberty  St.,  Lancaster,  Pa. 
Brabrook,  Inc.,  A.  N.,  18  E.  49th  St.,  New  York,  N.  Y. 
Fremont  Rubber  Co.,  Fremont,  Ohio. 

Moor  Co.,  D.  W.,  1719  Adorns  St.,  Toledo  2,  Ohio. 
Nationol  Mat.  Co.,  72  Kirvgsley  St.,  Buffalo,  N.  Y. 
Perfo  Mat  and  Rubber  Co.,  281  5th  Ave.,  New 
York,  N.  Y. 

504- MATS,  HEATED 

Ace  Lite  Step  Co.,  1708  So.  Stote  St.,  Chicago  16,  III. 
American  Mot  Corp.,  1719  Adams  St.,  Toledo  2,  C>hio. 
Interstate  Rubber  Products  Co.,  908  Avila  Ave.,  Los 
Angeles  12,  Calif. 

Moor  Co.,  D.  W.,  1719  Adams  St.,  Toledo  2,  Ohio. 

505- RESILIENT  FLOOR  COVERING 

American  Mot  Corp.,  1719  Adams  St.,  Toledo  2,  Ohio. 
American-Olean  Tile  Co.,  9th  & Kenilworth  Ave., 
Lonsdale,  Pa. 


Armstrorvg  Cork  Co.,  Liberty  & Mory  Sts.,  Loncoster, 
Pa. 

Congoleum-Noirn,  195  Belgrove  Dr.,  Kearney,  N.  J. 
Kompolite  Co.,  Inc.,  ll-15-44th  Rd.,  Long  Island 
City,  N.  Y. 

Moor  Co.,  D.  W.,  1719  Adams  St.,  Toledo  2,  Ohio. 
Mueller  Mosoic  Co.,  Trenton,  N.  J. 

National  Tile  & Mfg.  Co.,  Anderson,  Ind. 


6.  Frontage 


601- BOXOFFICES 

Poblocki  & Sons,  3238  W.  Pierce  St.,  Milwaukee. 

602- door  controls  AND  CLOSERS 

LCN  Closers,  Inc.,  466  W.  Superior,  Chicago,  111. 

Minnesota  Fire  Extinguisher  Co.,  Inc.,  2480  Uni- 
versity Ave.,  St.  Paul  14.  Minn. 

Norton  Door  Closer  Co.,  2900  N.  Western  Ave.,  Chi- 
cogo  18,  111. 

Pittsburgh  Plate  Glass  Co.,  1 Gateway  Center,  Pitts- 
burgh. 

Sargent  & Co.,  45  Water  St.,  New  Haven  9,  Corvn. 

The  Stanley  Works,  Magic  Door  Div.,  Lake  St.,  New 
Britain,  Conn. 

603- ELECTRIC  EYE  DOORS 

Kawneer  Co.,  N.  Front  St.,  Niles,  Mich. 

Pittsburgh  Plate  Glass,  One  Gateway  Center,  Pitts- 
burgh 22,  Pa. 

Stanley  Works,  Magic  Door  Div.,  Loke  St.,  New 
Britain,  Conn. 

604- FRONTS,  THEATRE 

Poblocki  & Sons,  3238  W.  Pierce  St.,  Milwaukee. 

EXIT  DEVICES,  PANIC  DOORS-See  1302 
MARQUEES-See  110 

605- PORCELAIN  ENAMELED  PANELS 

Adler  Silhouette  Letter  Co.,  11843  W.  Olympic  Blvd., 
Los  Angeles  64,  Calif. 

Ballantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Neb. 

Seaporcel  Porcelain  Metals,  Inc.,  28-20  Borden  Ave., 
Long  Island  City  1 , N.  Y. 

Poblocki  & Sons,  3238  W.  Pierce  St.,  Milwaukee. 

Wagner  Sign  Service,  Inc.,  218  So.  Hoyne,  Chicago. 

SAFETY  LADDERS  & SCAFFOLDS-See  1307 


7.  Furnishings 


701 - AISLE  LIGHTS 

American  Desk  Mrg.  Co.,  P.  0.  Box  416,  Temple,  Tex. 

Copitol  Stage  Ltg.  Co.,  527  W.  45th,  N.  Y.  36,  N.  Y. 

Century  Lighting,  Inc.,  521  W.  43rd  St.,  N.  Y.  36. 

Heywood-Wakefield  Co.,  Menominee,  Mich. 

Ideal  Seating  Co.,  519  Ann  St.,  N.  W.,  Grand  Rapids 
A,  Mich. 

Kliegl  Bros.,  Inc.,  321  W.  50th,  New  York  19,  N.  Y. 

Oglesby  Eejuipt.  Co.,  20356  Grand  River  Ave.,  Detroit 
19,  Mich.  ^ 

Sylvania  Electric  Products,  Inc.,  500  5th  Ave.,  N.Y.C. 

Vo-ight  Co.,  1636  No.  Carlisle,  Philadelphia  22,  Pa. 

702- CONTROL  ROPES,  POSTS  & RAILINGS 

Great  Western  Stage  Equip.  Co.,  1324  Grand  Ave., 
Kansas  City,  Mo. 

Hubert  Mitchell  Industries,  Inc.,  P.  O.  Box  49,  Hort- 
selle,  Ala. 

Massey  Seating  Co.,  160  Hermitage  Ave.,  Nashville 
10,  Tenn. 

National  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 

Novelty  Scenic  Studios,  Inc.,  432  E.  91st  St.,  New 
York  28,  N.  Y. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd,  New  York. 

Theatre  Seat  Service  Co.,  160  Hermitage  Ave.,  Nash- 
ville 10,  Tenn. 

Universol  Corp.,  6710  Denton  Dr.,  Dollos  9,  Tex. 


703-DIRECTIONAL  SIGNS,  EXIT  SIGNS,  Etc. 


Assoc.  Ticket  Register  Corp.,  346  W.  44th  St.,  New 
York  11,  N.  Y. 

Bollantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Nebr. 

Bevelite  Corp.,  The,  1615  Cordova  St.,  Los  Angeles. 
Dura  Engraving  Co.,  133  W.  20th  St.,  N.  Y.,  N.  Y. 
Capitol  Stage  Ltg.  Co.,  527  W.  45th,  N.  Y.  36,  N.  Y. 
Century  Lighting,  Inc.,  521  W.  43rd  St.,  N.  Y.  36. 
Hubert  Mitchell  Industries,  Inc.,  Hortselle,  Ala. 
Kliegl  Bros.,  Inc.,  321  W.  50th,  New  York  19,  N.  Y. 
National  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 
J.  E.  Robin,  Inc.,  267  Rhode  Island  Ave.,  East  Oronge, 
N.  J. 

S.O.S.  Cinemo  Supply  Corp.,  602  W.  52nd  St.,  New 
York,  N.  Y. 

Voight  Co.,  1636  N.  Carlisle,  Philadelphia,  Pa. 

704-DRAPERIES  & CURTAINS 


. R.  Clancy,  1020  W.  Belden  Ave.,  Syracuse  4,  N.  Y. 

aker  Seating  & Fabrics,  317  N.E.  36th,  Oklahoma 
City  5,  Okla. 

loodoll  Fabrics,  Inc.,  525  Madison  Ave.,  New  York 
22,  N.  Y. 

ireat  Western  Stage  Equip.  Co.,  1324  Grand  Ave., 
Kansas  City,  Mo. 

layes  Seating  Service,  Jack,  1 Monico  PJ.,  Boldwins- 
ville,  N.  Y. 

Inoxville  Scenic  Studios,  P.  O.  Box  1029,  Knox- 
ville, Tenn 

Aoharom  Fabrics  Corp.,  130  W.  46th  St.,  N.  Y.,  N.  Y. 

\anko  Fabrics,  Inc.,  49  West  38th  St.,  New  York 
18,  N.  Y. 


When  writing  manufacturers  or  their  distributors  please  mention  The  Modern  Theatre  "Buyers'  Directory." 


5 


Massey  Seoting  Co.,  160  Hermitage  Ave.,  Nashville 
10,  Term. 

Mitchell  Industries,  Inc.,  Hubert,  100  Short  St.,  Hort- 
selle,  Ala. 

NevaBurn  Prod.  Co.,  67  Sullivon  St.,  New  York,  N.  Y. 
Novelty  Scenic  Studios,  Inc.,  432  E.  91st  St.,  N.  Y. 
28,  N.  Y. 

Premier  Studios,  414  W.  45th  St.,  New  York,  N.  Y. 
B.  F.  Shearer  Co.,  2318  2nd  Aye.,  Seattle  1,  Wash. 
Theatre  Drapery  Supply,  2419  2nd  Ave.,  Seottle  1. 
Thortel  Fireproof  Fobrics,  101  Pork  Ave.,  N.  Y.,  N.  Y. 
Tiffin  Scenic  Studios,  Inc.,  Box  915,  Tiffin,  Ohio. 

705- DRINKiNG  FOUNTAINS 

American  Radiator  & Stondard  Sonitory  Corp.,  P.  O. 

Box  1226,  Pittsburgh  30,  Pa. 

Borg-Warner  Corp.,  Norge  Div.,  Detroit,  Mich. 

Ebco  Mfg.  Co.,  401  W.  Town  St.,  Columbus,  Ohio. 
Frigidoire  Div.,  Gen.  Motors  Corp.,  300  Taylor  St., 
Dayton,  Ohio. 

Kohler  Co.,  Kohler,  Wis. 

Sunroc  Co.,  Glen  Riddle,  Pa. 

Voight  Co.,  1636  No.  Carlisle,  Philadelphia  22,  Pa. 
Westinghouse  Electric  Corp.,  Bloomfield,  New  Jersey. 

706- SAND  URNS 

Goldberg  Bros.,  3500  Walnut  St.,  Denver  1,  Colo. 
Wolk,  Inc.,  Edw.  H.,  1241  S.  Wobosh  Ave.,  Chicago 


8.  Heating 


801- BOILERS  AND  FURNACES-See  also 

HEATING  SYSTEMS  804 

American  Blower  Corp.,  8111  Tireman  Ave.,  Detroit. 

American  Radiator  & Sanitary  Corp.,  P.  O.  Box  1226, 
Pittsburgh  30,  Pa. 

Carrier  Corp.,  300  So.  Geddes  St.,  Syracuse  1 , N.  Y 

Chrysler  Corp.,  Air  Temp  Div.,  1600  Webster  St., 
Dayton,  Ohio. 

Electromode  Div.,  Commerciol  Controls  Corp.,  570  Cul- 
ver Rd.,  Rochester  3,  N.  Y. 

General  Electric  Co.,  570  Lexington  Ave.,  New  York 
22,  N.  Y. 

Iron  Fireman  Mfg.  Co.,  3170  W.  106th  St.,  Cleveland 
1 1 , Ohio. 

Kohler  Co.,  Kohler,  Wis. 

Notional  Radiotor  Co.,  221  Central  Ave.,  John- 
town,  Po. 

802- FANS,  HEAT  CIRCULATORS 

Air-Cooling  Engr.  Co.,  P.  O.  Box  744,  Evanston,  III. 

Bal'lantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Nebr. 

Corner  Corp.,  300  So.  Geddes  St.,  Syracuse  1,  N.  Y. 

Dovenport  Mfg.  Co.,  Meodville.  Po. 

Electromode  Div.,  Commerciol  Controls  Corp.,  570  Cul- 
ver Rd.,  Rochester  3,  N.  Y. 

Generol  Electric  Co.,  Schenectody  5,  N.  Y. 

Notiorml  Radiator  Co.,  221  Central  Ave.,  Johns- 
town, Po. 

803- GAS  BURNERS 

American  Radiator  & Standard  Sanitary  Corp.,  P.  O. 
Box  1 226,  Pittsburgh  30,  Po. 

Carrier  Corp.,  300  So.  Geddes  St.,  Syracuse  1 , N.  Y. 

General  Electric  Co.,  Air  Conditioning  Div.,  5 Law- 
rence St.,  Bloomfield,  N.  J. 

Hostings  Aircondtioning  Co.,  Inc.,  108  So.  Colorado, 
Hostings,  Neb. 

Iron  Firemon  Mfg.  Co.,  3170  W.  106th  St.,  Cleveland 
1 1 , Ohio. 

Notional  Radiotor  Co.,  221  Central  Ave.,  Johns- 
town, Pa. 

Todd  Shipyords  Corp.,  Products  Div.,  Columbia  & 
Holleck  Sts.,  Brooklyn  31,  N.  Y. 

U.  S.  Air  Conditioning  Corp.,  Como  Ave.,  S.  E.  ot 
33rd,  Minneopolis  14,  Minn. 

804- HEATING  SYSTEMS-See  also  Boilers 
& FURNACES,  801 

American  Radiator  & Standard  Sanitary  Corp.,  Box 
1226,  Pittsburgh,  Pa. 

American  Foundry  and  Furnace  Co.,  Bloomington,  III. 

Batavia  Electrical  Construction  Co.,  467  Main,  Ba- 
tavia, N.  Y. 

Bryant  Heater  Div.,  Affiliated  Gas  Equip.  Inc., 
17825  St.  Cloir  Ave.,  Cleveland  10,  Ohio. 

Carrier  Corp.,  300  S.  Geddes  St.,  Syracuse  1,  N.  Y. 

Chrysler  Airtemp  Div.,  1600  Webster,  Dayton,  Ohio. 

Delco  Appliance  Div.,  391  Lyell,  Rochester,  N.  Y. 

Electromode  Div.,  Commercial  Controls  Corp.,  570 
Culver  Rd.,  Rochester  3,  N.  Y. 

General  Electric  Co.,  5 Lawrence  St.,  Bloomfield,  N.  J. 

Iron  Fireman  Mfg.  Co.,  3170  W.  106th  St.,  Cleve- 
land 1 1,  Ohio. 

U.  S.  Air  Conditioning  Corp.,  Como  Ave.,  S.  E. 
at  33rd,  Minneapolis  14,  Minn. 


9.  Insulation—Acoustics 


901 - ACOUSTICAL  MATERIALS 

Armstrong  Cork  Co.,  Liberty  & Mary  Sts.,  Lancaster, 
Pa. 

Celotex  Corp.,  120  S.  LaSolle,  Chicago,  III. 
Certain-Teed  Products  Corp.,  120  E.  Lancaster  Ave., 
Ardmore,  Pa. 

Johns-Manville  Corp.,  22  E.  40th,  New  York,  N.  Y. 
Libbey-Owens-Ford  Glass  Co.,  Nicholas  Bldg.,  Toledo 
3,  Ohio. 

National  Gypsum  Co.,  325  Delaware,  Buffalo,  N.  Y. 
Owens-Corning  Fiberglas  Corp.,  Toledo  1,  Ohio. 

U.  S.  Gypsum  Co.,  300  W.  Adams,  Chicago,  111. 
Wood  Conversion  Co.,  1st  Nat'l  Bk.  Bldg.,  St.  Paul 
Minn. 

902- INSULATION  MATERIALS 

Armstrong  Cork  Co.,  Liberty  & Mary  Sts.,  Lancaster, 
Pa. 


Celotex  Corp.,  120  S.  LaSolle  St.,  Chicago,  III. 

Certain-Teed  Products  Corp.,  120  E.  Lancaster,  Ard- 
more, Po. 

Eagle-Picher  Co.,  Americon  Bldg.,  Cincinnati,  Ohio. 

Go^rich  Co.,  The  B.  F.,  Shelton,  Conn. 

Johns-Mansville  Corp.,  22  E.  40th,  New  York,  N.  Y. 

Kimberly-Clark  Corp.,  Neenah,  Wis. 

Masonite  Corp.,  1 1 1 W.  Woshington,  Chicago,  III. 

Owens-Illinois  Gloss  Co.,  Koylo  Div.,  Box  1935,  To- 
ledo 1 , Ohio. 

Pittsburgh  Corning  Corp.,  One  Gateway  Center,  Pitts- 
burgh 22,  Pa. 

Reynolds  Metols  Co.,  2500  So.  Third,  Louisville,  Ky. 

U.  S.  Gypsum  Co.,  300  W.  Adams,  Chicago,  III. 

U.  S.  Rubber  Co.,  1230  Ave.  of  the  Americas,  New 
York  20,  N.  Y. 

Wood  Conversion  Co.,  1st  Nat'l  Bk.  Bldg.,  St.  Paul, 
Minn. 


10.  Lighting 


1001 - BULB  CHANGERS 

Lumidor  Mfg.  Co.,  4801  E.  50th,  Los  Angeles,  Calif. 
McGill  Mfg.  Co.,  Inc.,  Valparaiso,  Ind. 

National  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 
Rite-O-Lite  of  Calif.,  308  E.  Washington,  Los  Angeles 
15,  Calif. 

1002- COLOR  WHEELS 

Amplex  Corp.,  1 1 Water,  Brooklyn,  N.  Y. 
Associated  Lighting  Service,  P.  O.  Box  1033,  Red- 
wood City,  Calif. 

Best  Devices  Co.,  Inc.,  10921  Briggs  Rd.,  Clevelond 
1 1 , Ohio. 

Capitol  Stage  Lighting  Co.,  527  W.  45th,  N.  Y.,  N.  Y. 
Century  Lighting,  Inc.,  521  W.  43rd  St.,  N.  Y.  36. 
KleigI  Bros.,  321  W.  50th  St.,  New  York  19,  N.  Y. 
Mpis.-Honeywell  Register  Co.,  Heiland  Div.,  5200 
Evans,  Denver. 

Mitchell  Industries,  Inc.,  Hubert,  100  Short  St.,  Hart- 
selle,  Ala. 

Neumade  Products  Corp.,  250  W.  57th  St.,  New  York. 
Edward  H.  Wolk,  1241  S.  Wabash  Ave.,  Chicago,  111. 

1003- DIMMERS  & CONTROLS 

Frank  Adam  Elec.  Co.,  P.  O.  Box  357,  St.  Louis,  Mo. 
Ariel  Davis  Mfg.  Co.,  3687  So.  State,  Salt  Lake  City. 
Capitol  Stage  Lighting  Co.,  527  W.  45th,  N.  Y.,  N.  Y. 
Century  Lighting,  Inc.,  521  W.  43rd  St.,  N.  Y.  36,  N.  Y. 
Cutler-Hammer,  Inc.,  315  N.  12th,  Milwaukee,  Wis. 
Federal  Electric  Co.,  50  Paris  St.,  Newark,  N.  J. 
General  Electric  Co.,  Schenectady  5,  N.  Y. 

KleigI  Bros.,  321  W.  50th,  New  York  19,  N.  Y. 
Mitchell  Industries,  Inc.,  Hubert,  100  Short  St., 
Hartselle,  Ala. 

J.  E.  Robin,  Inc.,  267  Rhode  Island  Aye.,  East 
Orange,  N.  J. 

Superior  Electric  Co.,  383  Middle  St.,  Bristol,  Conn. 
Trumbull  Dept.,  General  Electric  Co.,  Plainsville, 
Conn. 

Word  Leonard  Electric  Co.,  115  MacQuesten  Pkwy. 
South,  Mt.  Vernon,  N.  Y. 

DIRECTIONAL  SIGNS-See  703 

1004- EFFECT  LIGHTING 

Capitol  Stage  Lighting  Co.,  527  W.  45th,  N.  Y.,  N.  Y. 
Century  Lighting,  Inc.,  521  W.  43rd  St.,  N.  Y.  36. 
General  Electric  Co.,  570  Lexington  Ave.,  New  York. 
KleigI  Bros.,  321  W.  50th,  New  York,  N.  Y. 

Motion  Picture  Accessories  Co.,  Box  240,  Dayton, 
Oregon. 

Trippe  Mfg.  Co.,  The,  133  No.  Jefferson  St.,  Chicago 

6,  111. 

Voight  Co.,  1636  No.  Corlisle,  Philadelphia  22,  Pa. 

1005- ELECTRIC  POWER  GENERATORS 

Allis-Chalmers  Mfg.  Co.,  Milwaukee  1,  Wis. 

Delco  Products  Div.,  Generol  Motors  Corp.,  329  E. 
First  St.,  Dayton  1,  Ohio. 

Fairbanks  Morse  & Co.,  600  S.  Mich.,  Chicago  5,  III. 
General  Electric  Co.,  570  Lexington  Ave.,  N.  Y.,  N.  Y. 
D.  W.  Onan  & Sons,  Inc.,  University  at  25th,  Minne- 
apolis, Minn. 

J.  E.  Robin,  Inc.,  267  Rhode  Island  Ave.,  East  Orange. 
N.  J. 

Ready  Power  Co.,  11431  Freud  Ave.,  Detroit  14,  Mich. 
United  States  Motors  Corp.,  Oshkosh,  Wis. 

Universal  Motor  Co.,  Oshkosh,  Wis. 

EMERGENCY  LIGHTING,  BATTERY-See  1301 

1006- GELATINE  SHEETS 

Associated  Lighting  Service,  521  Brannan  St.,  San 
Francisco  7,  Calif. 

Capitol  Stage  Lighting  Co.,  527  W.  45th,  N.  Y.,  N.  Y. 
Century  Lighting,  Inc.,  521  W.  43rd  St.,  N.  Y.  36,  N.Y. 
KleigI  Bros.,  321  W.  50th  St.,  New  York,  N.  Y. 

Hubert  Mitchell  Industries,  Inc.,  P.  O.  Box  49,  Hart- 
selle, Ala. 

POST  LIGHTS-See  2143 
SIGNS,  DIRECTIONAL-See  703 

1007- SPOT  & FLOOD  LIGHTS 

American  Playground  Device  Co.,  1801  S.  Jackson, 
Anderson,  Ind. 

Amplex  Corp.,  Ill  Water  St.,  Brooklyn  1,  N.  Y. 

Ariel  Davis  Mfg.  Co.,  3687  So.  State,  Salt  Lake  City. 
Best  Devices  Co.,  Inc.,  10921  Briggs  Rd.,  Cleveland 

11,  Ohio. 

Capitol  Stage  Lighting  Co.,  527  W.  45th,  N.  Y.,  N.  Y. 
Century  Lighting,  Inc.,  521  W.  43rd  St.,  N.  Y.  36,  N.Y. 
Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  Kansas 
City  5,  Mo. 

Genarco,  Inc.,  97-04  Sutphin  Blvd.,  Jamaica  35,  N.  Y. 
General  Electric  Co.,  Lamp  Div.,  Neta  Park,  Cleveland 

12,  Ohio 

KleigI  Bros.,  321  W.  50th  St.,  N.  Y.  19,  N.  Y. 
Minneopolis-Honeywell  Reg.  Co.,  Heilond  Div.,  5200 
E.  Evans  Ave.,  Denver  22,  Colo. 


Strong  Electric  Corp.,  87  City  Park  Ave.,  Toledo  1 , 
Ohio. 

Westinghouse  Electric  Corp.,  Bloomfield,  N.  J. 

Wolk,  Inc.,  Edw.  H.,  1241  S.  Wobash  Ave.,  Chicago  5. 
III. 

1008-SPOTLIGHT  LENSES 

Capitol  Stage  Lighting  Co.,  527  W.  45th,  N.  Y.,  N.  Y. 
Century  Lighting,  Inc.,  521  W.  43rd  St.,  N.  Y.  36,  N.  Y. 
Display  Lighting,  Inc.,  417  E.  61st,  N.  Y.  21,  N.  Y. 
Genarco,  Inc.,  97-04  Sutphin  Rd.,  Jamoico,  N.  Y. 
Mpis. -Honeywell  Reg.  Co.,  Heiland  Div.,  5200  E. 
Evans,  Denver. 

KleigI  Bros.,  321  W.  50th,  New  York  19,  N.  Y. 


11.  Plumbing 


11 01 - FLUSHING  GUN 

M'iller  Sewer  Rod  Co.,  4642  No.  Control  Ave.,  Chicago 
30,  III. 

1102- HAND  DRYERS,  ELECTRIC 

Activeoire  Devices,  Inc.,  1537  Bergen  St.,  Brooklyn  13, 

N.  Y. 

American  Dryer  Corp.,  1324  Locust  St.,  Philo.  7.  Pa. 
Chicago  Hardware  Foundry  Co.,  1153  Common- 
wealth St.,  No.  Chicago,  III. 

Electric-Aire  Engineering  Corp.,  3138  W.  Chicago 
Ave.,  Chicago  22,  III. 

World  Dryer  Corp.,  616  W.  Adams  St.,  Chicago  6,  111 

1103- LAVATORIES 

American  Radiator  & Standard  Sanitary  Corp.,  Box 
1226,  Pittsburgh,  Pa. 

Briggs  Mfg.  Co.,  3001  Miller  St.,  Detroit  11,  Mich. 
Crane  Co.,  836  S.  Michigan,  Chicago,  III. 

Eljer  Co.,  Ford  City,  Pa. 

Kohler  Co.,  Kohler,  Wis. 

1104- SEWER  CLEANING  RODS 

Miller  Sewer  Rod  Co.,  4642  No.  Central  Ave.,  Chicago 
30,  III. 

1105- TOILET  FIXTURES 

American  Radiator  & Standard  Sanitory  Corp.,  Box 
1226,  Pittsburgh,  Pa. 

Briggs  Mfg.  Co.,  3001  Miller  St.,  Detroit,  Mich. 

Crane  Co.,  836  S.  Michigan,  Chicogo  5,  III. 
Electric-Aire  Engineering  Corp.,  209  W.  Jackson  Blvd. 

Chicago  6,  III. 

Eljer  Co.,  Ford  City,  Pa. 

Kohler  Co.,  Kohler,  Wis. 

U.  S.  Sanitary  Co.,  142  Binns  St.,  Uniontown,  Po. 


12.  Projection 


1201 - ADAPTERS  for  CENTERING  PICTURE 
(Horizontally  & Vertically)  (For  Cine- 
mascope, VistaVision,  Superscope) 

Century  Projector  Corp.,  729 -7th  Ave.,  N.  Y.  19, 
N.  Y. 

Cinesound  Service  Corp.,  420  West  45th  St.,  New  York 
36,  N.  Y. 

Motion  Picture  Accessories  Co.,  Box  240,  Dayton,  Ore. 
Sheorer  Co.,  B.  F.,  2318  Second  Ave.,  Seattle  1,  Wash. 
S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 

1201a-ALIGNMENT  GAUGES,  Film  Path 

D&F  Products,  1350  N.  Highland  Ave.,  Hollywood, 
Calif. 

1202- ANIMATED  SCREEN  EFFECTS 

Motion  Picture  Accessories  Co.,  Box  240,  Dayton,  Ore. 

1203- APERTURE  PLATES 

Ballontyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 
Camera  Equipment  Co.,  315  W.  43rd  St.,  New  York. 
Century  Projector  Corp.,  729  7th  Ave.,  New  York. 
General  Precision,  Inc.,  GPL  Division,  63  Bedford  Rd., 
Pleasantville,  N.  Y. 

Heyer-Shultz  Corp.,  10  Factory  St.,  Cedar  Grove,  N.  J. 
International  Projector  Corp.,  55  La  France,  Bloom- 
field, N.  J. 

LaVezzi  Machine  Works,  4635  W.  Lake  St.,  Chicago 
44,  111. 

Motiogroph,  Inc.,  4431  W.  Lake  St.,  Chicago  24,  III. 
Wenzel  Projector  Co.,  2505-19  S.  State,  Chicago,  111. 
Edw.  H.  Wolk,  1241  So.  Wabash  Ave.,  Chicago  5,  III. 

BLOWERS,  LAMPHOUSE-See  1227 
CARBONS-See  1237 

1204- CARBON  CABINETS 

Bollantyne  Co.,  The,  1712  Jackson  St.,  Omoho  2. 
Camera  Equip.  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Neumade  Prod.  Corp.,  250  W.  57th  St.,  New  York  19. 

1205- CARBON  CONTACT  POLISHERS 

J.  E.  McAuley  Mfg.  Co.,  554  W.  Adams,  Chicago,  111. 

1206- CARBON  SAVERS 

Bollantyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 

Best  Devices  Co.,  Inc.,  10921  Briggs  Rd.,  Cleveland. 
Cali  Products  Co.,  3719  Morjorie  Way,  Sacramento. 
Co-Rap  Mfg.  Co.,  Rear  1571  Enlow  Ave.,  Evansville, 
Ind. 

Economizer  Enterprises,  524  W.  43rd  St.,  Los  Angeles. 
Full  Run  Carbon  Saver  Co.,  P.  O.  Box  107,  2015  High 
St.,  Solem,  Ore. 

Hanover  Carbon  Co.,  4035  Spruce,  Philodelphia. 
Motion  Picture  Accessories  Co.,  Box  240,  Dayton,  Ore. 
Payne  Products  Co.,  Cron-o-matic  Div.,  2451  W. 

Stadium  Blvd.,  Ann  Arboir,  Mich. 

Philips  Electro  Extensions,  Box  388,  Ronceverte, 
W.  Va. 

Reversible  Sign  Co.,  2056  So.  Lincoln  St.,  Denver  10, 
Colo. 


6 


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1 


S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 

Technikote  Corp.,  63  Seobring  St.,  Brooklyn  31,  N Y. 
Wenzel  Projector  Co.,  2505  S.  State  St.,  Chicago  16. 
Lou  Walters,  8140  Hunnicut  Rd.,  Dollos. 

Tecknikote  Corp.,  63  Seobring  St.,  Brooklyn. 

Edward  H.  Wolk,  1241  S.  Wabash  Ave.,  Chicago  5. 

1207- CARBON  WASTE  CANS 

BalIor>tyne  Co.,  The,  1712  Jackson,  Omaha  2,  Neb. 
Camera  Equip.  Co.,  315  W.  43,  New  York  36,  N.  Y. 
Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  C. 
Edward  H.  Wolk,  1241  S.  Wobosh,  Chicago  25,  III. 

1208- CARBON  WATER  COOLERS 

Camera  Equip.  Co.,  315  W.  43,  New  York  36,  N.  Y. 
Huff  Mfg.  Co.,  Hal  I.,  3774  Selby  Ave.,  Los  Angeles. 

1209- CHANGEOVER  DEVICES 

Ace  Electric  Mfg.  Co..  1458  Shakespeare  Ave.,  Bronx 
52,  N.  Y. 

Ballantyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 

Camera  Equip.  Co.,  315  W.  43rd,  New  York  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
Motiogroph,  Inc.,  4431  W.  Lake  St.,  Chicago  24,  111. 
Paromel  Electronics  Corp.,  2048  W.  North  Ave., 
Chicago  47,  111. 

Westrex  Corp.,  Ill  8th  Ave.,  N.  Y.  11,  N.  Y. 

1210- CONDENSING  LENSES 

Bausch  & Lomb  Optical  Co.,  720  St.  Paul  St., 
Rochester  2,  N.  Y. 

Bodde  Screen  & Projector  Co.,  11541  Bradley  Ave., 
San  Fernando,  Calif. 

Comera  Equip.  Co.,  315  W.  43rd,  New  York  36,  N.  Y. 
KoIImorgen  Optical  Corp.,  347  King  St.,  Northampton, 
Mass. 

Pacific  Optica!  Corp.,  5965  W.  98th  St.,  Los  Angeles. 

1211 - COOLERS,  FILM  TRAP 

Ballantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Nebr. 

Camera  Equip.  Co.,  315  W 43rd,  New  York  36,  N.  Y. 
Huff  Mfg.  Co.,  Hal  !.,  3774  Shelby  Ave.,  Los  Angeles. 
Motiogroph,  Inc.,  4441  W.  Lake  St.,  Chicago  24,  III. 
Wenzel  Projector  Co.,  2505-19  S.  State,  Chicago  16. 

1212- CUE  MARKERS 

Ace  Electric  Mfg.  Co.,  1458  Shakespeare  Ave.,  Bronx 
52,  N.  Y. 

Ballantyne  Co.,  The,  1712  Jackson,  Omaha  2,  Neb. 
Camera  Equip.  Co.,  315  W.  43rd,  New  York  36,  N.  Y. 
Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  C. 

1213- DEMAGNETIZATION  TOOLS 

Ballantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2,  Neb. 
Bizzelle  Cinema  Supply  Co.,  420  W.  45th  St.,  N.  Y. 
Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19. 
Motiogroph,  Inc.,  4441  W.  Lake  St.,  Chicago  24,  III. 

1214- DOWSERS 

Ballantyne  Co.,  1712  Jockson,  Omaha  2,  Neb. 

Comera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
Motiogroph,  Inc.,  4431  W.  Lake,  Chicago  24,  III. 

1215- FILM  CABINETS 

The  Bollantyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 
Comera  Equipment  Co.,  315  W.  43rd.,  N.  Y.  36,  N.  Y. 
Goldberg  Bros.,  3500  Walnut  St.,  Denver,  Colo. 
Harwold  Co.,  The,  1245  Chicago  Ave.,  Evanston,  III. 
Hollywood  Film  Co.,  946  N.  Seward,  Hollywood,  Calif. 
Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  C. 
Edward  H.  Wolk,  1241  S.  Wabash,  Chicago,  111. 

1216- FILM  CEMENT 

Ace  Electric  Mfg.  Co.,  1458  Shokespeare,  Bronx,  N.  Y. 
Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Fisher  Mfg.  Co.,  1185  Mt.  Read  Blvd.,  Rochester  6, 
N.  Y. 

Harwold  Co.,  The,  1245  Chicago  Ave.,  Evanston,  III. 
Hollywood  Film  Co.,  946  N.  Seword,  Hollywood,  Calif. 
Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  C. 
Edward  H.  Wolk,  1241  S.  Wobosh,  Chicago,  III. 

1217- FILM  CLEANERS  & PRESERVATIVES 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Horwald  Co.,  The,  1216  Chicago  Ave.,  Evanston,  111. 
Hollywood  Film  Co.,  946  N.  Seword,  Hollywood,  Colif. 
Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  C. 

1218- FILM  FLANGES 

Comera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projectior  Corp.,  729  7th  Ave.,  New  York, 
N.  Y. 

Goldberg  Bros.,  3500  Walnut  St.,  Denver,  Colo. 
Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  C. 
Reversible  Sign  Co.,  2056  So.  Lincoln  St.,  Denver  10, 
Colo. 

Wenzel  Projector  Co.,  2505-19  S.  State,  Chicago  16, 
III. 

1219- FILM  HANDLING  DEVICES 

Bollantyne  Co.,  The,  1712  Jockson  St.,  Omaha  2, 
Nebr. 

Comero  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  New  York, 
N.  Y. 

Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  19, 
N.  Y. 

Wenzel  Projector  Co.,  2505-19  So.  State  St.,  Chicago 
16,  III. 

Westrex  Corp.,  1 1 1 -8th  Ave.,  N.  Y.  11,  N.  Y. 

1220- FILM  HUMIDIFIERS 

Comera  Equip.  Co.,  315  -A  43rd,  N.  Y.  36,  N.  Y. 
Huff  Mfg.  Co.,  Hal  I.,  >3774  Selby  Ave.,  Los  Angeles 
34,  Calif. 

Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  19, 
N.  Y. 

'*^estrex  Corp.,  lll-8th  Ave.,  N.  Y.  1 1 , N.  Y. 

1221- FILM  MAGAZINES 

Bollantyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 
Comero  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 


International  Projector  Corp.,  55  La  France  Ave., 
Bloomfield,  N.  J. 

Motiogroph,  Inc.,  4431  W.  Lake  St.,  Chicogo  24,  III. 
Paromel  Electronics  Corp.,  3956  W.  Belmont,  Chicago. 
Wenzel  Projector  Co.,  2505-19  S.  State,  Chicago,  III. 
Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 
Edward  H.  Wolk,  1241  S.  Wabash,  Chicago  25,  III. 

1222- FILM  MEASURING  MACHINES 

Ballantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Nebr. 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Hollywood  Film  Co.,  946  N.  Seward,  Hollywood,  Calif. 
Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  19. 
Westrex  Corp.,  1 1 1 8th  Ave.,  New  York  1 1,  N.  Y. 

1223- FllM  REELS 

Ace  Electric  Mfg.  Co.,  1458  Shakespeare,  N.  Y.  52. 
Ballantyne  Co.,  The,  1712  Jockson  St.,  Omoha  2, 
Nebr. 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projector  Coro.,  729  7th  Ave.,  N.  Y.  C. 
Goldberg  Eros.,  3535  Larimer  St.,  Denver,  Colo. 
Hollywood  Film  Co.,  946  N.  Seward,  Hollywood,  Calif. 
Notional  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 
Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  19. 
Paromel  Electronics  Corp.,  3956  West  Belmont  Ave., 
Chicago  18,  III. 

S.O.S.  Cinema  Supply  Corp.,  602  West  52nd  St.,  New 
York  19,  N.  Y. 

Wenzel  Projector  Co.,  2505-19  So.  Stote  St.,  Chicago 
16,  III. 

Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 

1224- FILM  REWINDERS 

The  Ballantyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 
Camera  Equip.  Co..  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
Goldberg  Bros.,  3535  Larimer  St.,  Denver,  Colo. 
International  Projector  Corp.,  55  La  France  Ave., 
Bloomfield,  N.  J. 

Lakewood  Automatic  Rewind  Switch  Co.,  1298  Hatha- 
way, Lakewood  7,  Ohio. 

Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  C. 
Wenzel  Projector  Co.,  2505-19  S.  Stote,  Chicago  16. 
Edward  H.  Wolk,  1241  S.  Wabash,  Chicago,  III. 

1225- FILM  SCRAPERS 

Ace  Electric  Mfg.  Co.,  1458  Shakespeare,  Bronx,  N.  Y. 
Bollantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Nebr. 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Griswold  Machine  Works,  412  Main,  Port  Jefferson, 
L.  I.,  N.  Y. 

Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  19, 
N.  Y. 

S.O.S.  Cinema  Supply  Corp.,  602  West  52nd  St.,  New 
York  19,  N.  Y. 

Wenzel  Projector  Co.,  2505-19  S.  State,  Chicago,  111. 
Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 

1226- FILM  SPLICERS 

Ace  Electric  Mfg.  Co.,  1458  Shakespeare,  Bronx,  N.  Y. 
Ballantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Nebr. 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Griswold  Mach.  Wks.,  412  Main,  Port  Jefferson,  N.  Y. 
Harwold  Co.,  The,  1216  Chicago  Ave.,  Evanston,  III. 
Neumode  Products  Corp.,  250  W.  57th  St.,  N.  Y.  19. 
Western  Cine  Service,  Inc.,  312  S.  Pearl,  Denver. 

FILM  TRAP  COOLERS-See  1211 

1227- LAMPHOUSE  & PORTABLE  BLOWERS 

Ballantyne  Co.,  1712  Jockson,  Omaha. 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  Kansas 
City,  Mo. 

Motiogroph,  Inc.,  4441  W.  Lake  St.,  Chicago  24,  III. 
Strong  Electric  Corp.,  87  City  Park  Ave.,  Toledo  1, 
Ohio. 

1228- LENSES,  AN  AMORPHIC 

Bausch  & Lomb  Optical  Co.,  720  St.  Paul  St.,  Roches- 
ter 2,  N.  Y. 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Isco  Optical  Works,  705  Bronx  River  Road,  Bronxville, 
N.  Y. 

Par  Products  Corp.,  602  Colorado  Ave.,  Santa  Monico, 
Calif. 

Pictorial  Co.,  2910  Broad  St.,  Newcastle,  Ind. 
Projection  Optics  Co.,  330  Lyell  Ave.,  Rochester,  N.  Y. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 

Star  Cinema  Supply  Co.,  621  W.  55th  St.,  N.  Y.  19. 
Superscope,  Inc.,  780  N.  Gower  St.,  Hollywood,  Calif. 
Wollensack  Optical  Co.,  Rochester  21,  New  York. 

1229- LENSES,  PRIME 

American  Optical  Co.,  19  Doat  St.,  Rochester,  N.  Y. 
Bausch  & Lomb  Optical  Co.,  720  St.  Paul  St. 
Rochester  2,  N.  Y. 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 

Isco  Optical  Works,  705  Bronx  River  Rd.,  Bronxville 
8,  N.  Y. 

KoIImorgen  Optical  Corp.,  347  King  St.,  Northampton, 
Mass. 

Pacific  Optical  Corp.,  5965  West  98th  St.,  Los  Angeles 
45,  Calif. 

Par  Products  Corp.,  602  Colorado  Ave.,  Santa  Monica, 
Calif. 

Projection  Optics  Co.,  Inc.,  330  Lyell  Ave.,  Rochester, 
New  York. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 

Star  Cinema  Supply  Co.,  621  W.  55th  St.,  N.  Y.  19. 
Westrex  Corp.,  lll-8fh  Ave.,  N.  Y,  11,  N.  Y. 
Wollensak  Optical  Co.,  Rochester  21,  N.  Y. 

1230-  LENSES,  Adapter  for  wideangle 

projection 

Vicom,  Inc.,  70  Aberthaw  Rd.,  Rochester,  N.  Y. 

1231 - LENS  CLEANERS 

Fisher  Mfg.  Co.,  1185  Mt.  Read  Blvd.,  Rochester,  N.  Y. 


1 232- MOTOR-GENERATORS 

Automatic  Devices  Co.,  2121  S.  12th,  Allentown,  Po. 
The  Ballantyne  Co.,  1712  Jackson  St.,  Omoho  2,  Neb. 
Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Electric  Co.,  St.  Louis,  Mo. 

Eprad,  1206  Cherry,  Toledo  4,  Ohio. 

General  Electric  Apporatus  Sales  Div.,  1 River  Rd., 
Schenectady,  N.  Y 

General  Precision  Corp.,  Kearfott  Div.,  12690  Elm- 
wood Ave.,  Cleveland. 

Hertner  Electric  Co.,  12690  Elmwood  Ave.,  Clevelatid 
1 1 , Ohio. 

J.  E.  Robin,  Inc.,  267  Rhode  Island  Ave.,  East  Orartge, 
N.  J. 

Westinghouse  Electric  Corp.,  306  Fourth  Ave.,  Pitts- 
burgh 30,  Pa. 

Wagner  Electric  Corp.,  St.  Louis. 

1233- PIN  PUSHERS 

Century  Projector  Corp.,  729  7th  Ave.,  New  York  19. 
Wenzel  Projector  Co.,  2505-19  S.  State  St.,  Chicago. 
Wolk,  Inc.,  Edward  H.,  1241  S.  Wabash  Ave.,  Chicago 
5,  III. 

1234- PORTABLE  PROJECTORS 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
Harwold  Co.,  Inc.,  1245  Chicago  Ave.,  Evanston,  III. 
International  Projector  Corp.,  55  La  France  Ave., 
Bloomfield,  N.  J. 

Paromel  Electronics  Corp.,  3956  W.  Belmont,  Chicogo. 
Radio  Corp.  of  America,  Camden  3,  N.  J. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 

Star  Cinema  Supply  Co.,  621  W.  55th  St.,  N.  Y.  19. 
Victor  Animatograph  Corp.,  Davenport  Bank  Bldg., 
Davenport,  Iowa. 

Weber  Machine  Corp.,  59  Rutter,  Rochester  6,  N.  Y. 

PORTHOLE  BLOWERS-See  1227 

1235- PORT  HOLE  GLASS 

Ballantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Nebr. 

Huff  Mfg.  Co.,  Hal  I.,  3774  Selby  Ave.,  Los  Angeles. 

1236- PROJECTION  ARC  LAMPS 

C.  S.  Ashcraft  Mfg.  Co.,  36-32  38th  St.,  L.  I.,  N.  Y. 
Ballantyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 
Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Motiogroph,  Inc.,  4431  W.  Lake,  Chicago,  111. 
National  Theatre  Supply,  92  Gold  St.,  New  York,  N.  Y. 
Simplex  Equip.  Corp.,  International  Projector  Div.,  La 
France  Ave.,  Bloomfield,  N.  J. 

Star  Cinema  Supply  Co.,  621  W.  55th  St.,  N.  Y.  19. 
Strong  Electric  Corp.,  The,  1 1 City  Pork  Ave.,  Toledo 
1,  Ohio. 

Westinghouse  Electric  Corp.,  Bloomfield,  N.  J. 

1237- PROJECTION  CARBONS 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Carbons,  Inc.,  400  Myrtle  Ave.,  Boonton,  N.  J. 

Electro  Carbons,  Inc.,  940  W.  Belmont  St.,  Chicogo. 
Hellos  Carbons,  Inc.,  122  Washington  St.,  Bloomfield, 
N.  J. 

Lorroine  Carbon,  Irvc.,  400  Myrtle  Ave.,  Boonton,  N.  J. 
Marble  Co.,  P.  O.  Box  1050,  Nashville,  Tenn. 
National  Carloon  Co.  Div.,  Union  Carbide  Corp.,  270 
Park  Ave.,  New  York,  N.  Y. 

Ringsdorf  Carbon  Co.,  East  McKeesport,  Pa. 

Star  Cinema  Supply  Co.,  621  W.  55th  St.,  N.  Y.  19. 
Western  Mercantile  Corp.,  (Diamond  Carbons),  70 
Pine  St.,  New  York  5,  N.  Y. 

Westrex  Corp.,  lll-8th  Ave.,  N.  Y.  11,  N.  Y. 

1238- PROJECTION  MACHINES  35mm 

Ballantyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 
Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y 
General  Precision,  Inc.,  GPL  Division,  63  Bedford 
Rd.,  Pleasantville,  N.  Y. 

Joe  Hornstein,  Inc.,  341  W.  44th  St.,  N.  Y. 
Internotional  Projector  Corp.,  (Simplex),  55  La  France 
Ave.,  Bloomfield.  N.  J 

Motiogroph,  Inc.,  4441  W.  Lake,  Chicago,  III. 

Paromel  Electronics  Corp.,  3956  W.  Belmont  Ave., 
Chicago  18,  III. 

Philips  Projector  Co.,  Endhoven,  HoHond. 

Star  Cinema  Supply  Co.,  621  W.  55th  St.,  N.  Y.  19. 
Wenzel  Projector  Co.,  2505-19  S.  State,  Chicogo,  III. 
Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 

1239- PROJECTION  MACHINES  16mm 

Bell  & Howell  Co.,  7100  McCormick,  Chicago,  III. 
Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  New  York, 
N.  Y. 

Gen.  Precision  Products  Co.,  90  Gold  St.,  N.  Y.  C. 
DeVry  Corp.,  1111  Armitage,  Chicago. 

NATCO,  4401  North  Ave.,  Chicago  39,  111. 

RCA  Theatre  Equip.  Sales,  Bldg.  15-1,  Front  & Cooper 
Sts.,  Camden,  N.  J. 

Rank  Precision  Indst.,  Ltd.,  37-41  Mortimer  St., 
London  W.  1,  Englond. 

SOS  Cinema  Supply  Co.,  602  W.  52nd  St.,  N.  Y. 
Victor  Animatogroph  Corp.,  Davenport  Bank  Bldg., 
Davenport,  Iowa. 

Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 

1240- PROJECTION  MACHINES, 

70mm/35mm 

Century  Projector  Corp.,  729-7th  Ave.,  New  York  19. 
N.  Y. 

Cinematograph  International,  Inc.,  341  W.  44th  St., 
New  York  36,  N.  Y. 

Joe  Hornstein,  Inc.,  341  W.  44th  St.,  N.  Y. 

Nationol  Theatre  Supply  Co.,  subsidiary  of  General 
Precision  Equipment  Co.,  90  Gold  St.,  New  York, 
N.  Y. 

North  American  Philips  Co.,  motion  pJcture  equip- 
ment division,  100  E.  42nd  St.,  New  York  17,  N.  Y. 

1241 - PROJECTOR  PARTS 

The  Bollantyne  Co.,  1712  Jackson  St.,  Omoha,  Neb. 
Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y»  19,  N.  Y, 


When  writing  manufacturers  or  their  distributors  please  mention  The  Modern  Theatre  "Buyers'  Directory.' 


7 


LaVezzi  Machine  Works,  4635  W.  Lake  St.,  Chicago. 

Motiograph,  Inc.,  4431  W.  Lake,  Chicago,  III. 

Paromel  Electronics  Corp.,  3956  W.  Belmont  Ave., 
Chicago  18,  III. 

RCA  Service  Co.,  Inc.,  Bldg.  203-3,  Comden  8,  N.  J. 

Simplex  Equipment  Corp.,  International  Projector  Div., 
55  La  France  Ave.,  Bloomfield,  N.  J. 

Star  Cinema  Supply  Co.,  621  W.  55th  St.,  N.  Y.  19. 

Wenzel  Projector  Corp.,  2505  S.  Stote,  Chicago,  III. 

Wolk,  Edw.  H.,  1241  S.  Wabash.  Chiacgo. 

1242- REAMERS 

Century  Projector  Corp.,  729  7th  Ave.,  New  York  19. 

LoVezzi  Machine  Works.  4635  W.  Lake  St.,  Chicago. 

Wenzel  Projector  Co.,  2505-19  S.  State  St.,  Chicaao. 

Wolk,  lr>c.,  Edw.  H.,  1241  So.  Wabash  Ave.,  Chicago 
5,  III. 

1243- RECTIFIER  BULBS 

BoMontyne  Co.,  The,  1712  Jockson  St.,  Omoha  2, 
Nebr. 

Comero  Equip.  Co.,  315  W.  43rd.  N.  Y.  36,  N.  Y. 

Christie  Electric  Corp.,  3410  W.  67th  St.,  Los  Angeles 
43,  Calif. 

Continentol  Electric  Co..  6 N Michiaon  Chicaao  2. 

Electro  Carbons,  940  W.  Belmont,  Chicago  14,  III. 

Gardos  Corp.,  250  Glenwood  Ave.,  Bloomfield,  N.  J. 

Kneisley  Electric  Co.,  2501-9  Lagrange  St.,  Toledo  3, 
Ohio. 

RCA  Theatre  Equip.,  Sales  Bldg.,  Front  & Cooper  Sts., 
Camden,  N.  J. 

J.  E.  Robin,  Inc.,  267  Rhode  Island  Ave.,  East  Orange, 
N.  J. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York. 

Westinghouse  Lamp  Div.,  MacArthur  Ave.,  Bloom- 
field, N.  J. 

1244- RECTIFIERS,  BULB  TYPE 

Camera  Equip.  Co.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 

Continentol  Electric  Co..  6 No.  Michigan,  Chicago. 

Gorver  Electric  Co.,  R 244  N.  Columbia  St.,  Union 
City,  Ind. 

General  Electric  Co.,  Apparatus  Sales  Div.,  1 River 
Rd..  Schenectady  5.  N.  Y. 

Kneislev  Elec.  Co.,  2501-9  Logrange  St.,  Toledo  3. 

Strong  Electric  Corp.,  1 1 City  Pork  Ave.,  Toledo,  Ohio. 

Westrex  Corn.,  lll-8th  Ave.,  N.  Y.  11,  N.  Y. 

1245- RECTIFIERS,  COPPER  OXIDE 

'"amera  Equip.  Co.,  315  W,  43rd,  N.  Y.  36,  N.  Y. 

Century  Projector  Corn..  729  7th  Ave.,  N.  Y.  19,  N.  Y. 

Christie  Corp.,  Ltd.,  3410  W.  67th  St.,  Los  Anaeles. 

General  Electric  Co.,  Apparotus  Sales  Div.,  1 River 
Rd.,  Schenectady  5,  N.  Y. 

Internotional  Projector  Corp.,  55  La  France  Ave., 
Bloomfield.  N.  J. 

Strong  Electric  Co.,  1 1 City  Park  Ave.,  Toledo,  Ohio. 

Westinohouse  Electric  Corp.,  306  Fourth  Ave.,  Pitts- 
burgh 30,  Pa. 

1246- RECTIFIERS,  COPPER  SULPHIDE 

Camera  Equip.  Co..  Inc.,  315  W.  43rd,  N.  Y,  36,  N.  Y. 

Century  Projector  Corp.,  729  7th  Ave.,  N.  Y,  19,  N.  Y. 

Christie  Corp.,  Ltd.,  3410  W.  67th  St.,  Los  Angeles. 

Internotional  Projector  Corp.,  55  La  France  Ave., 
Bloomfield,  N.  J. 

1247- RECTIFIERS,  SELENIUM 

Bollantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Nebr. 

Comero  Equip.  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 

Christie  Corp.,  Ltd.,  3410  W.  67th  St.,  Los  Anaeles. 

Gorver  Electric  Co.,  Rear  224  N.  Columbio,  Union 
City,  Ind. 

General  Electric  Co.,  Apporatus  Sales  Div.,  1 River  Rd., 
Schenectady  5,  N.  Y. 

international  Projector  Corp.,  55  La  Fronce  Ave., 
Bloomfield,  N.  J. 

Kneisley  Electric  Co.,  2501-9  Logrange  St.,  Toledo  3, 

Motiograph,  Inc.,  4441  W,  Lake  St.,  Chicago  24,  III. 

Notional  Theatre  Supply,  92  Gold  St.,  New  York,  N.  Y. 

J.  E.  Robin,  Inc.,  267  Rhode  Islond  Ave.,  East  Orange, 
N.  J. 

Strong  Electric  Co.,  11  City  Pork  Ave.,  Toledo  1,  Ohio. 

1248- RECTIFIER  CONVERSION  UNITS 

Comero  Equip.  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 

Christie  Electric  Corp.,  3410  W.  67th  St.,  New  York, 
N.  Y. 

Kneisley  Electric  Co.,  2501-9  Lagrange  St.,  Toledo,  0. 

Strong  Electric  Corp.,  The,  1 1 City  Pork  Ave.,  Toledo. 

1249- REEL  BANDS 

Sure  Grip  Reel  Bands,  3910  H.  St.,  Sacramento,  Calif. 

1250- REEL-END  SIGNALS 

Ace  Electric  Mfg.  Co.,  1458  Shakespeare  Ave.,  Bronx, 
N.  Y. 

American  Theatre  Supply  Co.,  2300  1st  Ave.,  Seattle, 
Wash. 

Ballantyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 

Camera  Equip.  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 

Hulett  Mfg.  Co.,  E.  W.,  1430  Merriman  Dr.,  Glendale 
2,  Calif. 

J.  E.  Robin,  Inc.,  267  Rhode  Island,  East  Orange,  N.  J. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 

1251 - REFLECTORS 

Ballantyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 

Bausch  & Lomb  Optical  Co.,  721  St.  Paul  St., 

Rochester,  N.  Y. 

Camera  Equip.  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York. 

Strong  Electric  Corp.,  1 1 City  Park  Ave.,  Toledo  1 . 

1252- REFLECTORS,  GLASS,  "COLD" 

Ballantyne  Co.,  The,  1712  Jackson  St.,  Omoha  2, 
Nebr. 

Bausch  & Lomb  Opticol  Co.,  721  St.  Paul  St., 

Rochester  2.  N.  Y. 

Bodde  Screen  & Projector  Co.,  11541  Bradley  Ave., 
Son  Fernando,  Colif. 


Camera  Equip.  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Strong  Electric  Corp.,  1 1 City  Pork  Ave.,  Toledo  1 . 
Westrex  Corp.,  Ill  8th  Ave.,  N.  Y.  11,  N.  Y. 

1253- REFLECTORS,  METAL 

Heyer-Shultz,  Inc.,  10  Foctory  St.,  Cedor  Grove,  N.  J. 

1254- REWINDS,  AUTOMATIC 

Bollantyne  Co.,  The,  1712  Jackson,  Omaha  2,  Neb. 
Camera  Equip.  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Goldberg  Bros.,  3535  Larimer  St.,  Denver  1,  Colo. 
Lakewood  Automatic  Switch,  1298  Hathaway  Ave., 
Lakewood  7,  Ohio. 

Neumade  Products  Corp.,  250  W.  57th  St.,  N.  Y. 
Wenzel  Projector  Co.,  2509  S.  State,  Chicago  16,  III. 

1255- REWINDS,  HAND 

Ballantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
Nebr. 

Camera  Equipment  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36. 
Century  Projector  Corp.,  729  7th  Ave.,  New  York  19. 
International  Projector  Corp.,  55  La  France  Ave., 
Bloomfield,  N.  J. 

Neumade  Products  Corp.,  250  W.  57th  St.,  N.  Y.  19. 
Wenzel  Projector  Co.,  2505-19  S.  State,  Chicago  16. 

REWIND  PULLEYS  & SWITCHES-See  1224 

1256- REWIND  TABLES 

Ballantyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 
Camera  Equip.  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Goldberg  Bros.,  3535  Larimer  St.,  Denver  1,  Colo. 
Neumade  Products  Corp.,  250  W.  57th  St.,  N.  Y.  C. 
Edward  H.  Wolk,  1241  S.  Wabosh,  Chicago,  III. 

1257- RHEOSTATS 

Automatic  Devices  Co.,  2121  S.  12th  St.,  Allentown, 
Po. 

Camera  Equip.  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Capitol  Stage  Lighting  Co.,  527  W.  45th  St.,  N.  Y. 
Century  Lighting,  Inc.,  521  W.  43rd  St.,  N.  Y.  36. 
Cutler-Hammer,  Inc.,  315  N.  12th  St.,  Milwaukee. 
General  Electric  Co.,  Apparotus  Sales  Div.,  1 River  Rd., 
Schenectady  5,  N.  Y. 

General  Precision  Corp.,  Kearfott  Div.,  12690  Elmwood 
Ave.,  Cleveland. 

Hertner  Electric  Co.,  12690  Elmwood  Ave.,  Cleveland. 
Ward  Leonard  Electric  Co.,  1 1 5 MacQuesten  Pkwy., 
Mt.  Vernon,  N.  J. 

Westrex  Corp.,  Ill  8th  Ave.,  N.  Y.  11,  N.  Y. 

1258- SLIDE  PROJECTORS  & STEREOPTICONS 

American  Optical  Co.,  80  Heard  St.,  Chelsea  50,  Mass. 
Bausch  & Lomb  Optical  Co.,  720  St.  Paul  St., 
Rochester  2,  N.  Y. 

Best  Devices  Co.,  Inc.,  10921  Briggs  Rd.,  Cleveland. 
Bodde  Projector  Co.,  11541  Bradley  Ave.,  San  Fer- 
nando, Calif. 

Camera  Equip.  Co.,  Inc.,  315  W.  43rd,  N.  Y.  36,  N.  Y. 
Century  Lighting,  Inc.,  521  W.  43rd  St.,  N.  Y.  36,  N.  Y. 
Genarco,  Inc.,  97-04  Sutphin  Blvd.,  Jamaica  35,  N.  Y. 
Harwald  Co.,  The,  1216  Chicago  Ave.,  Evanston,  111. 
Kliegl  Bros.,  321  W.  50th,  New  York,  N.  Y. 
Minneapolis-Honeywell  Reg.  Co.,  Heiland  Div.,  5200 
E.  Evans  Ave.,  Denver  22,  Colo. 

Strong  Electric  Corp.,  11  City  Pork  Aye.,  Toledo  1. 

1258A-SP0TLIGHTS 

Strong  Electric  Co.,  1 1 City  Pork  Ave.,  Toledo. 

1259- SPROCKETS 

Bollantyne  Co.,  The,  1712  Jockson  St.,  Omaha  2, 
Nebr. 

Camera  Equip.  Co.,  Inc.,  315  W.  43,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Aye.,  New  York 
19,  N.  Y. 

International  Projector  Corp.,  55  La  Fronce  Ave., 
Bloomfield,  N.  J. 

LoVezzi  Machine  Works,  4635  W.  Lake  St.,  Chicago. 
Motiograph,  Inc.,  4441  W.  Lake  St.,  Chicago  23,  III. 
Neumade  Products  Corp.,  250  W.  57th  St.,  New  York 
19,  N.  Y. 

Wenzel  Projector  Co.,  2505-19  So.  State,  Chicago  16. 
Wolk,  Inc.,  Edward  H.,  1241  S.  Wabash,  Chicago. 

1260- SPROCKET  PULLER 

Camera  Equip.  Co.,  Inc.,  315  W.  43,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
LoVezzi  Machine  Work,  4635  W.  Lake  St.,  Chicogo. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York. 

Wenzel  Projector  Co.,  2505-19  S.  State,  Chicogo  16. 
Wolk,  Inc.,  Edw.  H.,  1241  S.  Wabash  Ave.,  Chicago  5. 

1261- TELESCOPE,  PROJECTOR-FOCUSING 

Camera  Equip.  Co.,  Inc.,  315  W.  43,  N.  Y.  36,  N.  Y. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
Farber  Products  Co.,  Inc.,  226  Lafayette  St.,  New 
York. 

Wenzel  Projector  Co.,  2505-19  State  St.,  Chicago. 

1262- TELEVISION,  Cable  Theatre  Equipment 

Camera  Equip.  Co.,  Inc.,  315  W.  43,  N.  Y.  36,  N.  Y, 
General  Precision  Laborotories,  Inc.,  63  Bedford  Rd,, 
Pleosantville,  N.  Y. 

International  Telemeter  Corp.,  1501  Broadway,  New 
York  City. 

Jerrold  Electronics  Corp.,  23rd  & .Chestnut  Sts.,  Phila- 
delphia, Pa. 

Times  Wire  & Cable  Co.,  Wallingford,  Conn. 

1263- TELEVISION,  THEATRE  SYSTEMS 

Allen  B.  DuMont  Laboratories,  Inc.,  2 Main  Ave., 
Passaic,  N.  J. 

Camera  Equip.  Co.,  Inc.,  315  W.  43,  N.  Y.  36,  N.  Y. 
General  Precision  Laboratory,  Inc.,  63  Bedford  Rd., 
Pleasantville,  N.  Y. 

RCA  Service  Co.,  Inc.,  Bldg.  203-3,  Camden  8,  N.  J. 
Trad  Television  Corp.,  1001  First  Ave.,  Asbury  Park, 
N.  J. 

1264- TEST  FILM,  for  TESTING 
PROJECTORS 

Action  Systems,  Inc.,  1 Vanderbilt  Ave.,  New  York. 
Camera  Equip.  Co.,  315  W.  43,  N.  Y.  36,  N.  Y. 
Neumade  Products  Corp.,  250  W.  57th  St.,  N.  Y. 


S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 

Wesley  Trout,  Box  575,  Enid,  Okla. 

1265- TOOLS  FOR  PROJECTOR  REPAIRING 

Century  Projector  Corp.,  792  7th  Ave.,  N.  Y.  '9,  N.  Y. 
LoVezzi  Machine  Works,  4635  W.  Lake  St.,  Chicago. 
SO.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y.  , , . r-  ,-u- 

Wenzel  Projector  Co.,  2509-19  S.  Stote  St.,  Chicago. 
Wolk  Inc.,  Edw.  H.,  1241  So.  Wabash  Ave.,  Chicago 
5,  III. 

1266- TUBES,  RECTIFIERS 

Bollantyne  Co.,  The,  1712  Jackson  St.,  Omaha  2, 
N&br 

Camera  Equip.  Co.,  315  W.  43,  N.  Y 36,  N Y. 
Continental  Electric  Co.,  6 No.  Michigan,  Chicago. 
J.  E.  Robin,  Inc.,  267  Rhode  Island  Ave.,  East  Orange, 
N J 

Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 

1267-  VOLTAGE  REGULATORS  & 
TRANSFORMERS 

Ballantyne  Co.,  The,  1712  Jockson  St.,  Omaha  2, 

Camera  Equip.  Co.,  315  W.  43,  N.  "tC  36,  N.  Y. 
General  Electric  Co.,  Schenectady,  N.  Y. 

J.  E.  Robin,  Inc.,  267  Rhode  Island  Ave.,  East  Orange, 
N.  J. 

Superior  Electric  Co.,  383  Middle  St.#  Bristol,  Conn. 
Wagner  Electric  Corp.,  6400  Plymouth,  St.  Louis,  Mo. 
Westrex  Corp,,  111  8th  Ave.,  N.  Y.  11,  N.  Y. 

4A1 


1301 - EMERGENCY  LIGHTING 

Bright  Star  Industries,  600  Getty  Ave.,  Clifton,  N.  J. 
Corpenter  Mfg.  Co.,  174  Master-Light  Bldg.,  Somer- 
ville 45,  Mass.  , . , 

Christie  Electric  Corp.,  3410  W.  67th  SL  Los  Angeles. 
Dorlev  & Co.  2810  Washington  Blvd.,  Chicago  12,  111. 
Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  Kansas 

Fle^'t%  CoJd°Co.,  195  William  St..  New  York  38_^  N.  Y. 
Electric  Storoge  Battery,  42  S.  15th  St.,  Phila.  32  Pa. 
Lightalarms.  Inc.,  95  Atlantic  Ave.,  Brooklyn  1,  N.  Y. 
Minn.  Fire  Extinguisher  Co.,  Inc.,  2480  University,  St. 

Paul  14,  Minn.  _ . 

National  Emergency  Light  Co.,  214  Bessemer  Blvd., 
Pittsburgh  22,  Pa.  - , 

D.  W.  Onan  & Sons,  Inc..  University  Ave.,  S.  E.  ot 
25th,  Minneapolis  14,  Minn. 

Sireno  Co,,  Inc.,  The,  214  William  St.,  New  York  38. 
Surrette  Storage  Battery  Co.,  Inc.,  Jefferson  Ave., 
Salem,  Mass. 

Triope  Mfg.  Co.,  The,  133  No.  Jefferson  St.,  Chicago 
U-C  Lite  Mfg.  Co.,  1050  W.  Hubbard  St.,  Chicago  22. 

1302- EXIT  DEVICES-PANIC  DOORS 

Balch  Glass  Door  Exit  Release,  1725  Silver  Lake 
Blvd.,  Los  Angeles,  Calif. 

Hov,  Daniel  C.,  8808  Wilshire  Blvd.,  Beverly  Hills, 

Colif.  r.  r.  I 

Minn.  Fire  Extinguisher  Co.,  2480  University,  St.  Paul 
14,  Minn.  . j 

Phillios  Pattern  & Mfg.  Co.,  5215  Tweedy  Blvd.,  So. 

Gote,  Colif.  _ 

Sargent  & Co.,  45  Water  St.,  New  Haven,  Conn. 

1303- FIRE  EXTINGUISHER  SYSTEMS 

American-LaFrance-Foomite  Corp.,  115  E.  LaFronce 
St.,  Elmira,  N.  Y. 

Automatic  Sprinkler  Corp.,  Youngstown  1,  Ohio. 
Badger  Fire  Extinguisher  Co.,  Somerville,  Mass. 
Buffolo  Fire  App.  Corp.,  221  Crane,  Dayton  1 Ohio. 
Firex  Corp.,  516  So.  Broadway,  St.  Louis  2,  Mo. 
Fyr-Fyter  Co.,  221  Crone  St.,  Dayton  1,  Ohio. 
Generol  Pacific  Corn.,  1501  E.  Washington  Blvd.,  Los 
Angeles  31,  Colif.  _ -i  r> 

Globe- Sprinkler  Co.,  21st  & Washington,  Philo  , Pa. 
International  Fire  Equip.  Corp.,  Stoten  Islond,  N.  Y. 
Kidde  Ultrasonic  & Detection  Alarms,  Inc.,  683 
Brighton  Rd.,  Clifton,  N.  J.  ... 

Minn.  Fire  Extinguisher  Co.,  2480  University  Ave., 
St.  Paul  14,  Minn.  w 

Neumade  Prod.  Corp.,  250  W.  57th  St.,  N.  Y N.  Y. 
Pyrene  Mfg.  Co.,  U.  S.  Highway  1,  Newark  8,  N.  Y. 
Red  Comet,  Inc.,  Red  Comet  Bldg.,  Littleton,  Colo. 

1304- FIREPROOF  FABRICS 

Mahoram  Fabric  Corp.,  130  W.  46th  St.,  N.  Y.,  N.  Y. 
Manko  Fabrics  Co.,  49  West  38th  St.,  New  York  18, 
N.  Y. 

NevaBurn  Prod.  Co.,  67  Sullivan  St.,  New  York,  N.  Y. 
New  York  Flameoroofing  Co.,  115  Christopher  St., 
New  York  City  14. 

Owens-Corning  Fiberglas  Corp.,  Toledo  1,  Ohio. 
Pantasote  Corp.,  of  N.  J.,  New  York  22,  N.  Y. 


1305- FIREPROOFING  COMPOUNDS 

Flamecheck  Corp.  of  America.  Cambridge,  Mass. 
Flamort  Chemical  Co.,  746  Natoma,  Son  Francisco. 
Fyr-Fyter  Co.,  221  Crane  St.,  Dayton  1,  Ohio. 

Imperial  Products  Co.,  1600  Fontoin,  Phila.  22,  Pa. 
NevaBurn  Prod.  Corp.,  67  Sullivon  St.,  N.  Y.,  N.  Y. 
New  York  Flameproofing  Co.,  115  Christopher,  New 
York  4,  N.  Y.  „ ^ 

Signal  Chemical  Mfg.  Co.,  3110  E.  130,  Cleveland 
20,  Ohio. 

1306- FIRE  RETARDANT  PAINTS 

Albi  Mfg.  Co.,  29  Bartholmew  Ave.,  Hertford,  Conn. 
Dupont  de  Nemours  & Co.,  Inc.,  E.  I.  Wilmington 
98,  Del. 

Flamort  Chemical  Co.,  746  Natomo  St.,  San  Fran- 
cisco 3,  Calif. 


8 


FREE  self-mailer  coupon  preceding  this  section  is  provided  to  bring  you  full  information  on  any  advertised  product. 


F.  R.  P.  Corp.,  Box  1206,  Chicogo,  III. 

Fyr-Kote  Co.,  i 823  Woshington  Ave.,  St.  Louis,  Mo. 

.\Aonroe  Co.,  Inc.,  10703  Quebec  Ave.,  Cleveland. 

New  York  Flameproofing  Co.,  115  Christopher,  New 
York  City. 

Pittsburgh  Plate  Glass  Co.,  1 Gateway  Center,  Pitts- 
burgh. 

Spotz  Paint  Irxiustries,  Inc.,  5237  Manchester,  St. 
Louis  10,  Mo. 

1307-SAFETY  LADDERS  & SCAFFOLDS 

Atlas  Industrial  Corp.,  877  39th,  Brooklyn  3,  N.  Y. 

Doyton  Safety  Ladder  Co.,  2337  Gilbert  Ave.,  Cin- 
cinnoti  6,  Ohio. 

GcKhen  Mfg.  Co.,  10th  & Reyrvolds  Sts.,  Goshen,  Ind. 

Minn.  Fire  Extinguisher  Co.,  2476  University  Ave., 
St.  Paul  4,  Minn. 

Newark  Ladder  & Bracket  Co.,  Walnut  & Central 
Aves.,  Clark  T'nship,  N.  J. 

Patent  Scoffolding  Co.,  Inc.,  38-21  12th  St.,  Long 
Island  City  1,  N.  Y. 


14.  Sanitation 


1401 - BLOWERS  FOR  DUST  AND  LITTER 

American  Floor  Surfacing  Machine  Co.,  518  S.  St. 
Clair  St.,  Toledo  3,  Ohio. 

Breuer  Electric  Mfg.  Co.,  5100  N.  Ravenswood  Ave., 
Chicago  40,  111. 

Wild  Floor  Machine  Co.,  740  W.  Washington  Blvd., 
Chicago  6,  III. 

Huntington  Labs.,  Inc.,  900-970  E.  Tipton  St.,  Hunt- 
ington, Ind. 

Ideal  Industries,  Inc.,  Park  & Borden  Aves,  Syca- 
more, III. 

Mid  East  Soles  Co.,  P.O.  Box  62,  Lockland,  Ohio. 

Multi-Clean  Products,  Inc.,  2277  Ford  Pkwy.,  St.  Paul 
16,  Minn. 

Notionol  Super  Service  Co.,  1946  N.  13th  St., 
Toledo  2,  Ohio. 

Pullman  Vacuum  Cleaner  Corp.,  25  Buick  St.,  Boston. 

Spencer  Turbine  Co.,  The,  486  New  Park.,  Hart- 
ford 6,  Conn. 

1402- CARPET  SHAMPOO  MACHINES 

American  Floor  Surfacing  Co.,  518  So.  St.  Cloir  St. 
Toledo  3,  Ohio. 

Breuer  Electric  Mfg.  Co.,  5100  N.  Ravenswood  Ave., 
Chicago  40,  III. 

Hild  Floor  Machine  Co.,  740  Washington  Blvd.,  Chi- 
cogo.  III. 

Kent  Co.,  Inc.,  The,  884  Canal  St.,  Rome,  N.  Y. 

Multi-Clean  Products,  Inc.,  2277  Ford  Parkway,  St. 
Paul  16,  Minn. 

Notional  Super  Service  Co.,  The,  1946  N.  13th  St., 
Toledo  2,  Ohio. 

Reliance  Chemicol  Co.,  The,  2432  Lakeside  Ave., 
Clevelond  14,  Ohio. 

1403- CLEANERS,  ASPHALT  TILE 

Armstrong  Cork  Co.,  Liberty  & Mory  Sts.,  Lancaster, 
Pa. 

Brulin  & Co.,  Inc.,  2939-45  Columbia  Ave.,  Indian- 
apolis 7,  Ind. 

C.  B.  Dolge  Co.,  Westport,  Conn. 

Monroe  Co.,  10703  Quebec  Ave.,  Cleveland. 

Multi-Clean  Products,  Inc.,  2277  Ford  Pkwy.,  St.  Paul 
16,  Minn. 

Reliance  Chemicol  Co.,  The,  2432  Lakeside  Ave., 
Clevelond  1 4,  Ohio. 

1404- CLEANSING  COMPOUNDS 

Brulin  & Co.,  2939  Columbia  Ave.,  Indianapolis  7,  Itvd. 

C.  B.  Dolge  Co.,  Westport,  Conn. 

Continentol  Cor-Na-Var  Corp.,  Brazil,  Ind. 

Holcomb  Mfg.  Co.,  Inc.,  J.  I.,  1601  Borth  Ave.,  In- 
dianapolis, Ind. 

Huntington  Laborotories,  Inc.,  900-970  E.  Tipton, 
Huntington,  Ind. 

Imperial  Products  Co.,  1600  Fontain,  PhMa.  21,  Pa. 

Kinner  Products  Co.,  1 3325  E.  Broad  St.,  Pataskala,  O. 

Multi-Clean  Products,  Inc.,  2277  Ford  Pkwy.,  St.  Paul 
1,  Minn. 

Mystic  Foom  Corp.,  2003-7  St.  Cloir  Ave.,  Clevelond, 
Ohio. 

Porlee  Co.,  Inc.,  829  Fort  Woyne  Ave.,  Ind'pis  2,  Ind. 

Robertson  Prod.  Co.,  Theo.  B.,  700-704  W.  Divisior 
St.,  Chicogo  10,  111. 

Rosco  Laboratories,  367  Hudson,  Brooklyn  1,  N.  Y. 

Signal  Chemical  Mfg.  Co.,  2648-50  Woodhill,  Cleve- 
lond 4,  Ohio. 

West  Disinfecting  Co.,  42-16  West  St.,  Long  Island 
City  1,  N.  Y. 

Wyandotte  Chemicals  Corp.,  J.  B.  Ford  Div.,  1609 
Biddle,  Wyandotte,  Mich. 

1405- CLEANERS,  DRAIN,  TOILET  & URINAL 

Abbey  Chemicol  Co.,  210  E.  Ohio  St.,  Chicago  II,  111. 

Antle  & Co.,  Inc.,  125  Piedmont  N.  E.,  Atlanta,  Go. 

Brulin  & Co.,  2939  Columbio  Ave.,  Irvdionopolis  7,  Ind. 

Chemical  Solvent  Co.,  P.  O.  Box  487,  Birmingham, 
Alo. 

C.  B.  Dolge  Co.,  Westport,  Conn. 

Holcomb  Mfg.  Co.,  Inc.,  J.  I.,  1601  Barth  Ave., 
Indianapolis,  Ind. 

Huntington  Loboratories,  Inc.,  900-907  E.  Tipton, 
Huntington,  Ind. 

Imperial  Prod.  Co.,  1600  Fontain,  Philo.  21,  Pa. 

Miller  Sewer  Rod  Co.,  4642  N.  Central  Ave.,  Chicago. 

Reliance  Chemical  Co.,  Vhe,  2432  Lakeside  Ave., 
Cleveland  14,  Ohio. 

Soni-Brite  Prod.  Co.,  P.  O.  Be  11,  Battle  Creek,  Mich. 

West  Disinfecting  Co.,  42-16  West  St.,  L.  I.  City,  N.  Y. 

Wyondotte  Chemicals  Corp.,  J.  B.  Ford  Div.,  Wyan- 
dotte, Mich. 

1406- CLEANERS,  FABRIC 

Brulin  & Co.,  2939  Columbia  / -e.,  Indionapolis. 

Multi-Cleon  Products,  Inc.,  2277  Ford  Pkwy,  St.  Poul 
16,  Minn. 

Mystic  Foom  Corp.,  2003-7  St.  Cloir  Ave.,  Clevelond. 

Reliance  Chemicol  Co.,  The,  2432  Lakeside  Ave., 
'“levelcwTd  14,  Ohio. 


1407- CLEANERS,  FLOOR 

American  Floor  Surfacing  Machine  Co.,  518  So.  St. 
Clair  St.,  Toledo,  Ohio. 

Armstrong  Cork  Co.,  W.  Liberty  St.,  Lancaster,  Penna. 

Breuer  Electric  Mfg.  Co.,  5100  N.  Ravenswood  Ave., 
Chicago  40,  III. 

Brulin  & Co.,  2939  Columbio  Ave.,  Indianopolis  7,  Ind. 

Continental  Cor-Na-Vor,  Brozil,  Ind. 

The  Flintkote  Co.,  Tile-Tex  Div.,  1232  McKinley  Ave., 
Chicago  Heights,  Ml. 

Holcomb  Mfg.  Co.,  Inc.,  J.  I.,  1601  Borth  Ave., 
Indianapolis,  Ind. 

Hollingshead  Corp.,  848  Cooper  St.,  Camden  2,  N.  J. 

Huntington  Lobs.,  ItTC.,  970  E.  Tipton  St.,  Huntington, 
Ind. 

Hyson  Products,  932  W.  38th  Ploce,  Chicago. 

Imperiol  Prod.  Inc.,  1600  Fontain,  Philo.  21,  Pa. 

Multi-Clean  Products,  Inc.,  2277  Ford  Pkwy,  St.  Paul. 

Reliance  Chemicol  Co.,  The,  2432  Lakeside  Ave., 
Cleveland  14,  Ohio. 

Signal  Chemicol  Mfg.  Co.,  2648-50  Woodhill,  Cleve- 
land, Ohio. 

United  Laboratories,  Inc.,  16801  Euclid,  Cleveland, 
Ohio. 

Universal  Chemical  Co.,  1630  E.  25th,  Cleveland,  0. 

West  Disinfecting  Co.,  L.  I.  City  1,  N.  Y. 

Wyandotte  Chemicols  Corp.,  J.  B.  Ford  Div.,  1609 
Biddle,  Wyandotte,  Mich. 

1408- CLEANERS,  GLASS  AND  CHROME 

Kinner  Products  Co.,  1 3325  East  Broad  St.,  Pataskala, 
Ohio. 

1409- CLEANERS,  RUGS 

Armstrong  Cork  Co.,  Liberty  & Mory  Sts.,  Loncoster, 
Pa. 

Breuer  Electric  Mfg.  Co.,  5100  N.  Ravenswood  Ave., 
Chicago. 

Bryn  Mawr  Products  Co.,  P.  O.  Box  532,  Bryn  Mawr, 
Pa. 

Columbus  Dixon,  Inc.,  333  E.  23rd  St.,  N.  Y.  10,  N.  Y. 

Duo-Dellay  Products  Co.,  4201  Pulaski  Hwy., 
Baltimore. 

Glamorene,  Inc.,  270  Pork  Ave.,  N.  Y.  17,  N.  Y. 

Huntington  Labs.,  Inc.,  900-970  E.  Tipton,  Hunting- 
ton,  Ind. 

Hysoin  Products,  932  W.  38th  PL,  Chicago. 

Imperiol  Prod.  Co.,  1600  Fontain,  Phila.  21,  Pa. 

Magicleaner  Co.,  55  Jones  St.,  Nework  3,  N.  J. 

Multi-Clean  Products,  Inc.,  2277  Ford  Pkwy.,  St.  Poul 
16,  Minn. 

Mystic  Foam  Corp.,  2003  St.  Cloir,  Cleveland,  Ohio. 

Reliance  Chemical  Co.,  The,  2432  Lakeside  Ave., 
Cleveland  14,  Ohio. 

Universal  Chemicol  Co.,  1630  E.  25th,  Cleveland,  0. 

Wyandotte  Chemicals  Corp.,  J.  B.  Ford  Div.,  Wyan- 
dotte, Mich. 

CLEANERS,  VACUUM-See  1418 

1410- DEODORANTS  AND  DISINFECTANTS 

Brulin  & Co.,  2939  Columbio  Ave.,  Indianopolis  7,  Ind. 

C.  B.  Dolge  Co.,  Westport,  Conn. 

Fogging  & Dusting  Service,  lr>c.,  131  Alexander  Ave., 
Upper  Montcloir,  N.  J. 

Huntington  Loborotories,  Inc.,  900-970  E.  Tipton, 
Huntington,  Ind. 

Hyson  Products,  932  W.  38th  PL,  Chicago. 

Imperiol  Prod.,  Inc.,  1600  Forvtoin,  Philo.  21,  Pa. 

Kinner  Products  Co.,  13325  E.  Brood  St.,  Potaskala, 
Ohio. 

Multi-Cleon  Products,  Inc.,  2277  Ford  Porkwoy,  St. 
Poul  1 6,  Minn. 

Pic  Corporation,  837  Broadway,  Nework,  N.  J. 

Reliance  Chemicol  Co.,  The,  2432  Lakeside  Ave., 
Cleveland  14,  Ohio. 

Rosco  Laboratories,  367  Hudson,  Brooklyn  1,  N.  Y. 

Smith  Co.,  D.  B.,  414  Moin  St.,  Utica,  N.  Y. 

Universal  Chemical  Co.,  1630  E.  25th,  Cleveland,  O. 

West  Disinfecting  Co.,  42-16  West  St.,  L.I.C.  1,  N.  Y. 

Wyandotte  Chemicols  Corp.,  J.  B.  Ford  Div.,  1609 
Biddle,  Wyondotte,  Mich. 

141 1 - FLOOR  SCRUBBERS,  POLISHES,  ETC. 

American  Floor  Surfacing  Mach.  Co.,  518  St.  Cloir, 
Toledo  3,  Ohio. 

Breuer  Electric  Mfg.  Co.,  5102  N.  Ravenswood  Ave., 
Chicago  40,  III. 

Brulin  & Co.,  2939  Columbia  Ave.,  Indianapolis  7,  Ind. 

Hild  Floor  Machine  Co.,  740  W.  Washington,  Chi- 
cago, Ml. 

Holcomb  Mfg.  Co.,  Inc.,  J.  I.,  1601  Barth  Ave.,  In- 
dianapolis, Ind. 

Huntington  Laboratories,  Inc.,  900-970  E.  Tipton  St., 
Huntington,  Ind. 

Kent  Co.,  Inc.,  The,  884  Canol  St.,  Rome,  N.  Y. 

Lawler  Co.,  125  N.  Aberdeen  St.,  Chicago,  Ml. 

Multi-Clean  Products,  Inc.,  2277  Ford  Pkwy.,  St.  Paul 
16,  Minn. 

National  Super  Service  Co.,  1946  No.  13th  St.,  Toledo. 

Pullmon  Vacuum  Cleaner  Corp.,  25  Buick  St.,  Boston 
15,  Mass. 

Reliance  Chemical  Co.,  The,  2432  Lokeside  Ave., 
Cleveland  1 4,  Ohio. 

FOGGING  EQUIPMENT-See  2118 

1412- GERMICIDAL  LAMPS 

Acme  Products  Corp.,  212  S.  3rd  St.,  St.  Joseph,  Mo. 

General  Electric  Co.,  Lamp  Div.,  1 River  Rd.,  Schen- 
ectady 5,  N.  Y. 

Sperti  Foroday,  Inc.,  Cincinnati  12,  Ohio. 

Sylvonia  Electric,  Inc.,  500  5th  Ave.,  N.  Y.,  N.  Y. 

Ultra-Violet  Prod.,  Inc.,  5114  Walnut  Grove  Ave., 
San  Gabriel,  Calif. 

Westinghouse  Electric  Corp.,  Bloomfield,  N.  J. 

1413- INSECTICIDES  AND  GERMICIDES 

Brulin  & Co.,  2939  Columbia  Ave.,  Indianopolis  7, 
Ind. 

C.  B.  Dolge  Co.,  Westport,  Conn. 

Dow  Chemicol  Co.,  Midland,  Mich. 

DuPont  de  Nemours  & Co.,  Inc.,  E.  I.,  Wilmington 
98,  Del. 

Fogging  & Dusting  Service,  Inc.,  131  Alexonder  Ave., 
Upper  Montclair,  N.  J. 


Gardener  Manufacturing  Co.,  3655  Borstow  St.,  Hori- 
con,  Wis. 

Holcomb  Mfg.  Co.,  Inc.,  J.  I.,  1601  Barth  Ave.,  In- 
dianopolis, IrvJ. 

Huntington  Laborotories,  Inc.,  900-970  E.  Tipton, 
Huntir>gton,  Ind. 

Imperiol  Prod.,  Inc.,  1600  Fontoin,  Phila.  21,  Pa. 

Pic  Corp.,  837  Brood  St.,  Newark,  N.  J. 

Relionce  Chemicol  Co.,  2432  Lakeside  Ave.,  Cleve- 
land 14,  Ohio. 

Signal  Chemical  Mfg.  Co.,  3110  E.  130th  St.,  Cleve- 
land 20,  Ohio. 

Southern  Mill  Creek  Prod.  Co.,  1906  N.  Armenia 
Ave.,  Tampa,  Fla. 

Universal  Chemical  Co.,  1630  E.  25th,  Clevelorvi,  O. 

West  Disinfecting  Co.,  42-16  West  St.,  Long  Island 
City,  N.  Y. 

1414_M0P  WAGONS  and  WRINGERS 

Huntington  Lobs.,  Inc.,  900  E.  Tipton  St.,  Hunting- 
ton,  Ind. 

Market  Forge  Co.,  Gorvey  St.,  Everett  49,  Moss. 

1415- ODOR  ABSORBERS 

Airkem,  Inc.,  241  E.  44th  St.,  New  York  17,  N.  Y. 

Americon  Dryer  Dist.  Corp.,  1324  Locust,  Phila.  7,  Po. 

Brulin  & Co.,  Inc.,  2939-45  Columbia  Ave.,  Indian- 
apolis 7,  Ind. 

Imperial  Products  Co.,  1600  Fontain  St.,  Phila.  21,  Pa. 

Kinner  Products,  13325  E.  Broad  St.,  Potoskola,  Ohio. 

Reseorch  Products  Corp.,  1015  E.  Washington  Ave., 
Madison  10,  Wis. 

Universal  Chemical  Co.,  1630  E.  25th,  Cleveland,  0. 

West  Disinfecting  Co.,  42-16  West  St.,  L.  I.  C.  1,  N.  Y. 

1416- SOAP  DISPENSERS 

Americon  Dispenser  Co.,  Inc.,  215  4th  St.,  N.  Y.,  N.  Y. 

Antiseptol  Co.,  5524  N.  W.  Highway,  Chicago,  Ml. 

Bobrick  Mfg.  Corp.,  1839  Blake,  Los  Angeles,  Colif. 

Brom  Chemical  Co.,  820  65th  Ave.,  Phila.  26,  Pa. 

C.  B.  Dolge  Co.,  Westport,  Conn. 

Holcomb  Mfg.  Co.,  Inc.,  J.  I.,  1601  Borth  Ave., 
Indianapolis,  Ind. 

Huntington  Loboratories.  Inc.,  900-970  E.  Tipton, 
Huntington,  Ind. 

Universal  Chemicol  Co.,  1630  E.  25th,  Cleveland,  0. 

West  Disinfecting  Co.,  42-16  West  St.,  L.  I.  1,  N.  Y. 

1417- TOILET  PLUNGERS 

Miller  Sewer  Rod  Co.,  4642  N.  Central  Ave.,  Chicago. 

Stevens-Burt  Co.,  The,  New  Brunswick,  N.  J. 

URINAL  CLEANERS  & DEORDORANTS-See 
1405  & 1410 

1418- VACUUM  CLEANERS 

Breuer  Electric  Co.,  5102  N.  Ravenswood  Ave.,  Chi- 
cago 40,  111. 

Hild  Floor  Machine  Co.,  740  W.  Washington  Blvd., 
Chicago,  111. 

Ideal  Industries,  Inc.,  Pork  & Borden  Aves.,  Syca- 
more, Ml. 

Kent  Co.,  Inc.,  The,  884  Canal  St.,  Rome,  N.  Y. 

Mid-East  Sales  Co.,  P.  O.  Box  62,  Locklond,  Ohio. 

Multi-Clean  Prod.,  Inc.,  2277  Ford  Pkwy.,  St.  Poul. 

National  Super  Service  Co.,  Inc.,  1946  N.  13th  St., 
Toledo  2,  Ohio. 

Pullman  Vacuum  Cleaner  Corp.,  25  Buick  St.,  Bos- 
ton 1 9,  Mass. 

Spencer  Turbine  Co.,  486  New  Park  Ave.,  Hartford 
6.  Conn. 

United  Floor  Machine  Co.,  7715  S.  Chicago  Ave., 
Chicago  19,  Ml. 


15.  Seating 


1501 -AUDITORIUM  CHAIRS 

American  Desk  Mfg.  Co.,  P.O.  Box  416,  Temple,  Tex. 

American  Seating  Co.,  901  Broadway  N.  W.,  Grand 
Rapids  2,  Mich. 

Eastern  Seating  Co.,  138-13  Springfield  Blvd.,  Spring- 
field  Gardens,  N.  Y. 

Griggs  Equipment  Co.,  Box  630,  Belton,  Tex. 

Heywood-Wakefield  Co.,  Menominee,  Mich. 

Ideal  Seating  Co.,  519  Ann  St.,  N.  W.,  Grand  Rapids 
2,  Mich. 

International  Seat  Corp.,  W.  Pearl  St.,  Union  City,  Ind. 

Irwin  Seating  Co.,  1480  Buchanan  Ave.,  S.  W.,  Grand 
Rapids  2,  Midi. 

Massey  Seating  Co.,  100  Tayor  St.,  Nashville  10,  Tenn. 
10,  Tenn. 

National  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 

Peabody  Seating  Co.,  Inc.,  The,  North  Manchester, 
Ind. 

Southern  Desk  Co.,  P.  O.  Drawer  490,  Hickory,  N.  C. 


1502-CHAIR  FASTENING  CEMENT  and 
CHAIR  PATCHING  CEMENT 

C.M.P.S.  Corp.,  354  W.  44th  St.,  N.  Y.,  34. 

Eaker  Theotre  Seot  Service,  317  N.E.  36th,  Oklohoma 
City  1 1 , Okla. 

Fensin  Seoting  Co.,  1143  S.  Wabash,  Chicago,  MI. 
Massey  Seating  Co.,  100  Tayor  St.,  Nashville  10,  Tenn. 
Rusco  Co.,  W.  J.,  483  Kenmore  Blvd.,  Akron  1,  Ohio. 


DRIVE-IN  CHAIRS-ALL  WEATHER,  See 
2103  and  2108 

1502A-PAINT  (Plastic)  FOR  SEAT  COVERS 

Plasticover,  Inc.,  72  Commerce  St.,  Brooklyn. 

1503-SEAT  COVERS,  SLIP-ON 

American  Desk  Mfg.  Co.,  P.O.  Box  416,  Temple,  Tex. 
Eaker  Theotre  Seat  Service,  317  N.E.  36th,  Oklohoma 
City  11,  Okla. 

Hayes  Seating  Service,  Jack,  1 Monica  PL,  Boldwins- 
ville,  N.  Y. 

Heywood-Wakefield  Co.,  Menominee,  Mich. 

Ideal  Seoting  Co.,  519  Ann  St.,  N.  W.,  Grand  Rapid* 
2,  Mich. 


When  writing  manufacturers  or  their  distributors  please  mention  The  Modem  Theatre  "Buyers'  Directory.' 


9 


Irwin  Seoting  Co.,  1 480  Buchonan  Ave.,  S.  W.,  Grand 
Rapids  2,  Mich. 

Manko  Fabrics  Co.,  Inc.,  49  West  38th  St.,  N.  Y.  36, 
N.  Y.  . _ 

Massey  Seating  Co.,  100  Tayor  St.,  Nashville  10,  Tenn. 

1504- SEAT  CUSHIONS 

American  Desk  Mfg.  Co.,  P.O.  Box  416,  Temple,  Tex. 

Griggs  Equipment  Co.,  Box  630,  Belton,  Tex. 

Hayes  Seating  Service,  Jack,  1 Monico  PI.,  Boldwins- 
ville,  N.  Y. 

Heywood-Wokefield  Co.,  3010  10th  St.,  Menominee, 
Mich. 

Ideal  Seating  Co.,  519  Ann  St.,  N.  W.,  Grand  Rapid 
2,  Mich. 

Irwin  Seating  Co.,  1480  Buchanan  Ave.,  S.  W.,  Grand 
Ropids  2,  M'ich. 

Monko  Fabrics,  49  West  38th  St.,  New  York  18,  N.Y. 

Mossey  Seating  Co.,  100  Tayor  St.,  Nashville  10,  Tenn. 

1505- SEAT  REPAIR  & MAINTENANCE 

American  Desk  Mfg.  Co.,  P.  O.  Box  416,  Temple,  Tex. 

Century  Seating  Co.,  346  W.  44th  St.,  N.  Y.,  N.  Y. 

Eaker  Theotre  Seot  Service,  317  N.E.  36th,  Oklahoma 
City  11,  Okla. 

Eastern  Seoting  Co.,  138-13  Springfield  Blvd.,  Spring- 
field  Gordons,  Long  Island  City,  N.  Y. 

Fensin  Seating  Co.,  1143  S.  Wobash  Ave.,  Chicago. 

Jack  Hoyes  Seating  Service,  1 Monica  PI.,  Baldwins- 
ville,  N.  Y. 

Monko  Fabrics,  49  West  38th  St.,  New  York  1 8,  N.Y. 

Massey  Seating  Co.,  100  Tayor  St.,  Nashville  10,  Tenn. 

Mitchell  Industries,  Inc.,  Hubert,  100  Short  St.,  Hart- 
selle,  Ala. 

Pacific  Chemical  Co.,  P.  O.  Box  3199,  Ft.  Worth,  Tex. 

Toledo  Theotre  Supply  Co.,  3916  Secor  Rd.,  Toledo. 

Lou  Wolters,  8140  Hunnicut  Rd.,  Dallas,  Tex. 

1506- UPHOLSTERY  MATERIALS 

American  Desk  Mfg.  Co.,  P.O.  Box  416,  Temple,  Tex. 

Blumenthol  & Co.,  One  Pork  Ave.,  N.  Y.  16,  N.  Y. 

Bolta  Products,  Inc.,  70  Gorden  St.,  Lawrence,  Mass. 

E.  I.  Dupont  de  Nemours  & Co.,  Inc.,  Fabrics  Div., 
350  Fifth  Ave.,  New  York  1,  N.  Y. 

Duracote  Corp.,  350  N.  Diamond,  Ravenna  3,  Ohio. 

Firestone  Tire  & Rubber  Co.,  1200  Firestone  Porkway, 
Akron,  Ohio. 

Goodoll  Fabrics,  Inc.,  525  Modison  Ave.,  N.  Y.  22,  N.Y. 

Goodrich  Co.,  The,  B.  F.,  Sponge  Prods.  Div.,  Shelton, 
Conn. 

Goodyear  Tire  & Rubber  Co.,  The,  1144  E.  Market 
St.,  Akron  16,  Ohio. 

Ideol  Seoting  Co.,  519  Ann  St.,  N.W.,  Gronrf  Ropids 
2,  Mich. 

Mohcrrom  Fobric  Co.,  130  W.  46th  St.,  New  York, 
N.  Y. 

Monko  Fabrics,  49  West  38th  St.,  New  York  1 8,  N.Y. 

Masland  Duroleather  Co.,  Amber  & Willord  Sts., 
Philadelphia  34,  Pa. 

Massey  Seating  Co.,  100  Tayor  St.,  Nashville  10,  Tenn. 

NevoBurn  Prod.  Co.,  67  Sullivan  St.,  N.  Y.,  N.  Y. 

Pantasote  Corp.  of  N.  J.,  444  Madison  Ave.,  New 
York  22,  N.  Y. 

Texileather  Corp.,  607  Madison  Ave.,  Toledo  3,  Ohio. 

U.  S.  Rubber  Co.,  1230  Ave.  of  Americas,  New  York. 


16.  Sound  Equipment 


1601 - AMPLIFIERS 

Ampex,  934  Charter  St.,  Redwood  City,  Calif. 

Altec  Service  Co.,  161  Sixth  Ave.,  New  York  13, 
N.  Y. 

Ballantyne  Co.,  1712  Jackson,  Omaho  2,  Neb. 

Century  Projector  Corp.,  729  7th  Ave.,  New  York  19. 
EPRAD,  1206  Cherry,  Toledo  7,  Ohio. 

Fairchild  Recording  Equip.  Co.,  154th  St.  and  7th  Ave., 
Whitestone  57,  N.  Y. 

International  Projector  Corp.,  55  La  France  Ave., 
Bloomfield,  N.  J. 

Magnosync  Mfg.  Co.,  Ltd.,  5517  Satsuma  Ave.,  N. 
Hollywood,  Calif. 

Motiogroph,  Inc.,  4431  W.  Lake  St.,  Chicago  24,  III. 
National  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 
Poromel  Electronics  Corp.,  3956  West  Belmont  Ave., 
Chicago  18,  III. 

Radio  Corp.  of  America,  Theatre  Equip.,  Sales  Bldg. 

15-1  Front  & Cooper  Sts.,  Camden,  N.  J. 

Wenzel  Projector  Co.,  2505-19  So.  State  St.,  Chicago 
16,  111. 

Westrex  Corp.,  Ill  8th  Ave.,  N.  Y.  11,  N.  Y. 

1602- AMPLIFIER  TUBES 

Ampex,  934  Charter  St.,  Redwood  City,  Colif. 
Ballantyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
Genertil  Electric  Co.,  Schenectady,  N.  Y. 

International  Projector  Corp.,  55  La  France  Ave., 
Bloomfield,  N.  J. 

Magnosync  Mfg.  Co.,  Ltd.,  5517  Sotsuma  Ave.,  No. 
Hollywood,  Calif. 

Motiogroph,  Inc.,  4431  W.  Lake  St.,  Chicago  24,  111. 
Wenzel  Projector  Co.,  2505-19  So.  State  St.,  Chicago 
16,  III. 

Westinghouse  Electric  Corp.,  Bloomfield,  N.  J. 

AUDITORIUM  SPEAKERS-See  1609 

1603- DC  EXCITER  SUPPLY 

Altec  Service  Co.,  161  Sixth  Ave.,  New  York  13. 
Ballantyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
General  Electric  Co.,  Schenectady,  N.  Y. 
International  Projector  Corp.,  55  La  France  Ave., 
Bloomfield,  N.  J. 

Motiogroph,  Inc.,  4431  W.  Lake  St.,  Chicago  24,  III. 
J.  E.  Robin,  Inc.,  267  Rhode  Island  Ave.,  East  Orange, 
N.  J. 

Westrex  Corp.,  Ill  Eighth  Ave.,  New  York  11,  N.  Y. 

1604- INTERCOMMUNICATING  SYSTEMS 

Bell  Sound  Systems,  Inc.,  555  Morion  Rd.,  Columbus  7, 
Ohio. 


Connecticut  Telephone  and  Electric  Corp.,  199  Brit- 
tonia  St.,  Meriden,  Conn. 

Dictograph  Products,  Inc.,  580  Fifth  Ave.,  N.  Y.  C. 
Kellogg  Switchboard  Co.,  79  W.  Monroe,  Chicago,  III. 
Motiogroph,  Inc.,  4441  W.  Lake  St.,  Chicago  24,  III. 
Operadio  Mfg.  Co.,  St.  Charles,  III. 

Vido-Sound  Corp.,  730  5th  Ave.,  New  York  19.  N.  Y. 
Westrex  Corp.,  Ill  Eighth  Ave.,  New  York  11,  N.  Y. 

1605- LAMPS,  EXCITER 

Bollantyne  Co.,  The,  1712  Jockson  St.,  Omaha  2, 
Nebr. 

Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
General  Electric  Co.,  Lamp  Dept.,  Nelo  Park,  Cleve- 
lond  12,  Ohio. 

Motiogroph,  Inc.,  4431  W.  Loke  St.,  Chicago,  III. 
Radiant  Lamp  Corp.,  300  Jelliff  Ave.,  Newark  8,  N.  J. 
Westinghouse  Lamp  Div.,  MacArthur  Ave.,  Bloomfield, 
N.  J. 

1606- MICROPHONES 

Ampex,  934  Charter  St.,  Redwood  City,  Calif. 

Altec  Service  Co.,  161  Sixth  Ave.,  New  York,  N.  Y. 
American  Michrophone  Co.,  370  S.  Foir  Oaks,  Pasa- 
dena 1,  Calif. 

Hollen  Corp.,  3503  W.  Olive  St.,  Burbank,  Calif. 
Kellogg  Switchboord  & Supply  Co.,  6650  S.  Cicero 
Ave.,  Chicago  38,  III. 

Magnosync  Mfg.  Co.,  Ltd.,  5517  Satsuma  Ave.,  North 
Hollywood,  Calif. 

Permoflux  Corp.,  4900  W.  Grand  Ave.,  Chicago  39,  III. 
RCA  Theotre  Equip.  Sales,  Front  & Cooper,  15-1, 
Camden,  N.  J. 

Stephens  Trusonic,  Inc.,  8538  Warner  Dr.,  Culver  City, 
Calif. 

1607- PHOTOELECTRIC  CELLS 

Century  Projector  Corp.,  729  7th  Ave.,  New  York  19. 
Continental  Electric  Co.,  6 N.  Michigan,  Chicogo  2,  III. 
General  Electric  Co.,  Apparatus  Sales  Div.,  1 River  Rd., 
Schenectady,  N.  Y. 

Motiogroph,  Inc.,  4431  W.  Lake,  Chicago  24,  III. 
Weber  Mochine  Corp.,  Rochester  6,  N.  Y. 

Wenzel  Projector  Co.,  2505-19  S.  State,  Chicago,  III. 
Westinghouse  Lomp  Div.,  MacArthur  Ave.,  Bloom- 
field, N.  J. 

1608- PRE  AMPLIFIER  WALL  CABINET 

Ballontyne  Co.,  The,  1712  Jackson  Ave.,  Omoha  2. 
Century  Projector  Corp.,  729  7th  Ave.,  New  York  19. 
Internotiorvol  Projector  Corp.,  55  La  France  Ave., 
Bloomfield,  N.  J. 

Motiogroph,  Inc.,  4441  W.  Lake  St.,  Chicago  24,  III. 
Radio  Corp.  of  America,  Front  & Cooper  Sts.,  Com- 
den,  N.  J. 

Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 

1609- PUBLIC  ADDRESS  SYSTEMS 

Altec  Service  Co.,  161  Sixth  Ave.,  New  York  13. 

Bell  Sound  Systems,  Inc.,  555  Morion  Rd.,  Columbus 
7,  Ohio. 

Internotionol  Projector  Corp.,  55  Lo  France  Ave., 
Bloomfield,  N.  J, 

Magnosync  Mfg.  Co.,  Ltd.,  5517  Satsuma  Ave.,  North 
Hollywood,  Calif. 

Paromel  Electronics  Corp.,  3956  W.  Belmont,  Chicago 
18,  111. 

Stephens  Trusonic,  Inc.,  8538  Warner  Dr.,  Culver 
City,  Calif. 

Vido-Sound  Corp.,  730  5th  Ave.,  New  York  19,  N.  Y. 

RECTIFIERS-See  1243,  1244,  1245,  1246, 
1247 

1610- SOUND  EQUIPMENT,  COMPLETE 

Altec  Service  Co.,  161  6th  Ave.,  N.  Y. 

Ampex  Electric  Corp.,  Redwood  City,  Calif. 
Bollontyne  Co.,  The,  1712  Jackson,  Omaha  2,  Neb. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
Foirchild  Recording  Equipment  Co.,  Whitestone,  N.  Y. 
Hallen  Corp.,  3503  W.  Olive  Ave.,  Burbank,  Calif. 
Internationol  Projector  Corp.,  55  Lo  France  Ave., 
Bloomfield,  N.  J. 

Mognosync  Mfg.  Co.,  Ltd.,  5517  Sotsuma  Ave.,  North 
Hollywood,  Calif. 

Motiogroph,  Inc.,  4441  W.  Lake,  Chicago  24,  III. 
Poromel  Electronics  Corp.,  3956  W.  Belmont  Ave., 
Chicago  1 8,  III. 

Pictorial  Co.,  2910  Broad  St.,  New  Castle,  Ind. 

RCA  Theatre  Equip.  Sales,  Front  & Cooper,  15-1, 
Camden,  N.  J. 

Stelmo,  Inc.,  389  Ludlow  St..  Stomford,  Conn. 
Stephens  Trusonic,  Inc.,  8538  Warner  Dr.,  Culver 
City,  Calif. 

Vido-Sound  Corp.,  730  5th  Ave..  New  York  19.  N.  Y. 
Wenzel  Projector  Co.,  2505-1 9 So.  State  St.,  Chicago 
16,  III. 

Westrex  Corp.,  1 1 1 8th  Ave.,  New  York  11,  N.  Y. 

1611 - SOUND  SERVICE  CONTRACT 

Altec  Service  Co.,  161  6th  Ave.,  N.  Y.  13,  N.  Y. 
Bollantyne  Co.,  The,  1712  Jockson,  Omoho  2,  Neb. 
Notional  Theatre  Supply,  92  Gold  St.,  New  York  38. 
RCA  Service  Co.,  Bldg.,  203-3  Camden  8,  N.  J. 
Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 

1612- SOUND  nSTING  EQUIPMENT 

Action  Systems  Co.,  1 Vonderbilt  Ave.,  N.  Y. 

Heath  Co.,  Benton  Harbor,  Mich. 

RCA  Test  Equipment  Dept..  Comden,  N.  Y. 

Triplett  Instrument  Co.,  Bluffton,  Ohio. 

Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 

SPEAKER  SYSTEMS-See  1609,  1610 

1613- STAGE  SPEAKERS 

Altec  Service  Co.,  161  Sixth  Ave.,  New  York. 
Bollantyne  Co.,  The,  1712  Jockson  St.,  Omaho  2,  Neb. 
Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 
Koropp  Co.,  Glenn  E.,  3600  San  Ysidro  Way,  Sacra- 
mento 25,  Colif. 

Stephens  Trusonic,  Inc.,  8538  Warner  Dr.,  Culver  City, 
Calif. 

Western  Electronics  Co.  (Repairs),  3311  Houston  Ave., 
Houston. 

Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 


1614-STEREOPHONIC  SOUND  ADAPTER 
SYSTEMS 

Ampex  Corp.,  934  Charter,  Redwood  City,  Colif. 

Bollantyne  Co.,  The,  1712  Jackson,  Omoha  2,  Neb. 

Century  Projector  Corp.,  729  7th  Ave.,  N.  Y.  19,  N.  Y. 

International  Projector  Corp.,  55  Lo  France,  Bloom- 
field, N.  J. 

Magnosync  Mfg.  Co.,  5546  Sotsuma  Ave.,  No.  Holly- 
wood, Colif. 

Motiogroph,  Inc.,  4441  W.  Lake  St.,  Chicago  24,  III. 

RCA  Theotre  Equip.,  Front  & Cooper  Sts.,  Camden, 
N.  J. 

Stephens  Trusonic,  Inc.,  8538  Warner  Dr.,  Culver 
City,  Calif. 

Westrex  Corp.,  Ill  8th  Ave.,  New  York  11,  N.  Y. 


17.  Stage  Equipment 

1701 - CONTROL  STANDS 

Associoted  Lighting  Service,  P.  O.  Box  1033,  Red- 
wood City,  Calif. 

Automatic  Devices  Co.,  2121  S.  12th,  Allentown,  Pa. 

J.  R.  Clancy,  Inc.,  1010  W.  Belden,  Syracuse,  N.  Y. 

Mitchell  Industries,  Inc.,  Hubert,  100  Short  St.,  Hart- 
selle,  Ala. 

1702- CURTAIN  CONTROL  and  TRACKS 

Automotic  Devices  Co.,  2121  S.  12th,  Allentown,  Pa. 

J.  R.  Clancy,  Inc.,  1010  W.  Belden,  Syracuse,  N.  Y. 

Massey  Seating  Co.,  100  Toylor  St.,  Nashville,  Tenn. 

Mitchell  Industries,  Inc.,  Hubert,  100  Short  St.,  Hart- 
selle,  Ala. 

N.  Y.  Flomeproofing  Co.,  115  Christopher  St.,  New 
York  14,  N.  Y. 

Novelty  Scenic  Studios,  432  E.  92  St.,  New  York,  N.  Y. 

Vallen,  Inc.,  225  Bluff  St.,  Akron  4,  Ohio. 

Weaver  Mfg.  Co.,  1353  E.  Firestone  Blvd.,  Los  An- 
geles. 

1703- CURTAINS 

J.  R.  Clancy,  Inc.,  1010  W.  Belden,  Syracuse,  N.  Y. 

Dazian's,  Inc.,  142  W.  44th  St.,  New  York. 

R.  L.  Grosh  & Sons,  4118  Sunset,  Hollywood,  Calif. 

Knoxville  Scenic  Studios,  609  Phillips  Ave.,  Knoxville, 
Tenn. 

Manko  Fabrics,  49  West  38th  St.,  New  York  1 8,  N.Y. 

Massey  Seating  Co.,  100  Taylor  St.,  Nashville,  Tenn. 

Metropolitan  Scenic  Studios,  1611  Davenport,  Omoha. 

Mitchell  Industries,  Inc.,  Hubert,  100  Short  St.,  Hart- 
selle,  Ala. 

Novelty  Scenic  Studios,  Inc.,  432  E.  91st  St.,  New 
York  28,  N.  Y. 

Thortel  Fireproof  Fabrics,  101  Pork  Ave.,  N.  Y.  C. 

1704- MASKING  EQUIPMENT 

Automatic  Devices  Co.,  2121  S.  12th  St.,  Allentown, 
Pa. 

Mitchell  Industries,  Inc.,  Hubert,  100  Short  St.,  Hort- 
selle,  Ala. 

Novelty  Scenic  Studios,  Inc.,  432  E.  91st  St.,  New 
York  28,  N.  Y. 

Selby  Industries,  Inc.,  1350  Ghent  Hills  Rd.,  Akron, 
Ohio. 

Technikote  Corp.,  63  Seabring  St.,  Brooklyn,  N.  Y. 

Westrex  Corp.,  1 1 1 8th  Ave.,  New  York  11,  N.  Y. 

1705- SCREEN  BRUSHES 

National  Super  Service  Co.,  Inc.,  1941  N.  12th, 
Toledo  2,  Ohio. 

Teohnikote  Corp.,  63  Seabring  St.,  Brooklyn  31,  N.  Y. 

1706- SCREEN  COATINGS 

Bodde  Screen  & Projector  Co.,  11541  Bradley  Ave., 
San  Fernando,  Calif. 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9 St.,  Kansas 
City,  Mo. 

Notional  Theatre  Screen  Refinishing  Co.,  129  Jenner 
St,.  Buffolo  11,  N.  Y. 

Spatz  Point  Industries,  Inc.,  5237  Manchester,  St. 
Louis  10,  Mo. 

Teohnikote  Corp.,  63  Seobring  St.,  Brooklyn  31,  N.  Y. 

1707- SCREENS,  INDOOR  THEATRES 

Ballantyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 

Bodde  Screen  Co.,  11541  Bradley,  San  Fernando, 
Colif. 

Hurley  Screen  Co.,  Inc.,  96-17  Northern  Blvd.,  Cor- 
ona 68,  N.  Y. 

Nationol  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N. 

Radio  Corp.  of  America  Theo+re  Equip.,  Sales  Bldg., 
15-1  Front  & Cooper  Sts.,  Camden  3,  N.  J. 

Stewart-Trans-Lux  Corp.,  1111  W.  Sepulveda  Blvd., 
Torrance,  Calif. 

Selby  Industries,  Inc.,  1350  Ghent  Hills  Rd.,  Akron, 
Ohio. 

Technikote  Corp.,  63  Seabring  St.,  Brooklyn  31,  N.  Y. 

Walker-American  Corp.,  2665  Delmar  Blvd.,  St.  Louis. 

Williams  Screen  Co.,  1674  Summit  Lake  Blvd.,  Akron 
7,  Ohio. 

1707a— SCREEN  FRAMES,  variable  and  fixed 
curvature 

Drive-In  Theotre  Mfg.  Co.,  505  W.  9th  St.,  Kansas 
City,  Mo. 

Hurley  Screen  Co.,  96-17  Northern  Blvd.,  Corona, 
N.  Y. 

Nick  Mulone  & Son,  Pittsburgh  St.,  Cheswick,  Pa. 

Rodio  Screen  Corp.,  P.  O.  Box  5640,  Chicago. 

Selby  Industries,  1350  Ghent  Hills  Rd.,  Akron,  Ohio. 

Stewart-Trans-Lux  Corp.,  1111  W.  Sepulveda  Blvd., 
Torrance,  Calif. 

SCREENS-DRIVE-INS-SEE  2150-51 

1708- STAGE  HARDWARE  and  RIGGING 

Automatic  Devices  Co.,  2121  S.  12th,  Allentown,  Pa. 

J.  R.  Clancy,  1020  W.  Belden,  Syrocuse,  N.  Y. 

Metropxsliton  Scenic  Studios,  Inc.,  1611  Davenport  St., 
Omoha  2,  Neb. 


12 


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Pic  Corporation,  837  Brood  St.,  Newark  2,  N.  J. 

Silver  Creek  Precision,  Silver  Creek,  N.  Y. 

Southern  Mill  Creek  Products  Co.,  1906  No.  Armenia 
Ave.,  Tampa  7,  Fla. 

Todd  Shipyards  Corp.,  Products  Div.,  Columbia  & 
Halleck  Sts.,  Brooklyn  31,  N.  Y. 

2135- PICNIC  TABLES 

American  Playground  Device  Co.,  1801-31  So.  Jackson 
St.,  Anderson,  Ind. 

Burke  Co.,  The  J.  E.,  P.  O.  Box  549,  Fond  du  Lac, 
Wis. 

Game-Time,  Inc.,  206  Jonesville  Rd.,  Litchfield,  Mich. 

Goshen  Mfg.  Co.,  Inc.,  10th  & Reynolds  Sts.,  Goshen, 
Ind. 

Miracle  Equipment  Co.,  Box  275,  Grinnell,  Iowa. 

Recreation  Equip.  Corp.,  724  W.  8th  St.,  Anderson, 
Ind. 

Trojon  Playground  Equipt.  Mfg.  Co.,  11  - 2nd  Ave. 
N.E.,  St.  Cloud,  Minn. 

2136- PLAYGROUND  EQUIPMENT-KIDDIE 
RIDES-MECHANICAL 

American  Desk  Mfg.  Co.,  P.  O.  Box  416,  Temple,  Tex. 

American  Trompoline  Co.,  Box  368,  Jefferson,  Iowa. 

Amusement  Supply  Co.,  1791  Vine  Street,  Solt  Loke 
City,  Utah. 

Hompton  Amusement  Co.,  Portage  Des  Sioux,  Mo. 

Herschell,  Allan  Co.,  Inc.,  104  Oliver  St.,  North 
Tonawanda,  N.  Y. 

Hiller  Engineering  Corp.,  P.  O.  Box  175,  Los  Altos, 
Calif. 

Hurlburt  Amusement  Equip.  Co.,  8218  S.  Greenleaf, 
Whittier,  Calif. 

King  Amusement  Co.,  82  Orchord,  Mt.  Clemens,  Mich. 

Meteor  Machine  Co.,  75  West  45th  St.,  New  York. 

The  Miracle  Equip.  Co.,  Box  275,  Grinnell,  Iowa. 

Notionol  Amusement  Device  Co.,  Box  488,  V.  A.  F., 
Dayton,  Ohio. 

Recreation  Equip.  Co.,  724  W.  8th,  Anderson,  Ind. 

Smith  & Smith,  Inc.,  303  Franklin  St.,  Springville, 
N.  Y. 

Tinkertown  Enterprises,  6039  West  76th  St.,  Los 
Angeles  45,  Calif. 

Weld  Built  Body  Co.,  5903  Preston  Court,  Brooklyn. 

2137- PLAYGROUND  EQUIPMENT,  SELF- 
PROPELLED  RIDES 

American  Playgorund  Device  Co.,  Anderson,  Ind. 

American  Desk  Mfg.  Co.,  P.  O.  Box  416,  Temple,  Tex. 

Burke  Co.,  The  J.  E.,  P.  0.  Box  549,  Fond  du  Lac, 
Wis. 

Game-Time,  Inc.,  Litchfield,  Mich. 

Hampton  Amusement  Co.,  Portage  Des  Siaux,  Mo. 

Harris  Co.,  The  Delmer  F.,  P.  O.  Box  288,  Concordia, 
Kos. 

Hodges  Amusement  & Mfg.  Co.,  1415  W.  Pruitt  St., 
Indianopolis  23,  Ind. 

Hollywood  Jr.  Merry-Go-Round,  1313  N.  Custer, 
Santa  Ana,  Colif. 

Jamison  Mfg.  Co.,  8800  S.  Mettler  St.,  Los  Angeles. 

Miracle  Equipment  Co.,  Box  275,  Grinnell,  Iowa. 

Play-Yards  Original  Corp.,  74  N.  Moin,  Castile,  N.  Y. 

Smith  & Smith,  303  Franklin  St.,  Springville,  N.  Y. 

Trojan  Playground  Equipt.  Mfg.  Co.,  11  - 2nd  Ave. 
N.E.,  St.  Cloud,  Minn. 

2138- PLAYGROUND  EQUIPMENT-MERRY- 
GO-ROUNDS,  Mechanically  Operated 

American  Desk  Mfg.  Ca.,  P.  O.  Box  416,  Temple,  Tex. 

Herschell  Co.,  Inc.,  Allan,  104  Oliver  St.,  North 
Tonawonda,  N.  Y. 

Miracle  Equipment  Co.,  Box  275,  Grinnell,  Iowa. 

Play-Yords  Original  Corp.,  74  No.  Moin,  Castile,  N.  Y. 

Smith  & Smith,  303  Franklin  St.,  Springville,  N.  Y. 

2139- PLAYGROUND  EQUIPMENT-MERRY- 
GO-ROUNDS,  Foot  Powered 

American  Desk  Mfg.  Co.,  P.  O.  Box  416,  Temple,  Tex. 

American  Playground  Device  Co.,  1801-31  So.  Jackson 
St.,  Anderson,  Ind. 

Burke  Co.,  J.  E.,  P.  O.  Box  549,  Fond  du  Lac,  Wis. 

Game-Time,  Inc.,  206  Jonesville  Rd.,  Litchfield,  Mich. 

Generol  Playground  Equip.,  Inc.,  1133  So.  Courtlond, 
Kokomo,  Ind. 

Goshen  Mfg.  Co.,  Inc.,  10th  & Reynolds  Sts.,  Goshen, 
Ind. 

Allan  Herschell,  Inc.,  104  Oliver  St.,  No.  Torvowanda, 
N.  Y. 

Horris  Co.,  The  Delmer  F.,  P.  O.  Box  288,  Concordia, 
Kas. 

Miracle  Equiprrient  Co.,  Box  275,  Grinnell,  Iowa. 

Recreation  Equipment  Corp.,  724  W.  8th  St.,  Anderson, 
Ind. 

Rolfe  Products  Co.,  400  8th  St.  S.W.,  Moson  City, 
Iowa. 

Trojan  Playground  Equip.  Mfg.  Co.,  11-2  Ave.  N.E., 
St.  Cloud,  Minn. 

2140- PLAYGROUND  EQUIPMENT-SLIDES, 
SWINGS,  TEETER-TOTTERS,  etc. 

American  Desk  Mfg.  Co.,  P.  O.  Box  416,  Temple,  Tex. 

American  Playground  Device  Co.,  1801-31  So.  Jackson 
St.,  Anderson,  Ind. 

American  Trampx>line  Co.,  Jefferson,  lowo. 

Burke  Co.,  J.  E.,  The,  P.O.  Box .349,  Fond  du  Lac,  Wis. 

Game-Time,  Inc.,  206  Jonesville  Rd.,  Litchfield,  Mich. 

Generol  Playground  Equip.,  Inc  1133  So.  Courtlatvl, 
Kokomo,  Ind. 

Goshen  Mfg.  Co.,  Irtc.,  10th  & Reynolds  Sts.,  Goshen, 
Ind. 

Horris  Co.,  The  Delmer  F.,  P.  0.  Box  288,  Concordia, 
Kas. 

Jomison  Mfg.  Co.,  8800  S.  Mettler  St.,  Los  Angeles. 

Mirocle  Equipment  Co.,  Box  275,  Grinnell,  lowo. 

Play-Yords  Originol  Corp.,  74  No.  Main,  Costile,  N.  Y. 

Recreotion  Equipment  Corp.,  724  W.  8th  St.,  Anderson, 
Ind. 

Rolfe  Products  Co.,  400  8th  St.  S.W.,  Mason  City, 
Iowa. 

Trojan  PlaygrourvJ  Equip.  Mfg.  Co.,  11-2  Ave.  N.E., 
St.  Cloud,  Minn. 


2141- PLAYGROUND  EQUIPMENT- 
MINIATURE  TRAINS 

Herschell  Co.,  Inc.,  Minature  Troin  Div.,  104  Oliver 
St.,  No.  Tonowanda,  N.  Y. 

Roy  L.  Maker  Co.,  3933  Shaffer,  Oaklond,  Colif. 
Notional  Amusement  Device  Co.,  Box  488  VAF, 
Dayton,  Ohio. 

Recreation  Equip.  Corp.,  724  W.  8th  St.,  Anderson, 
Ind. 

2142- MINIATURE  GOLF,  Portable 

Phillips  Amusements,  Inc.,  208  S.  Robinson  St.,  Bloom- 
ington, III. 

2143- POST  LIGHTS 

Ballontyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 

Bevelite  Corp.,  The,  4407  State  St.,  Pomona,  Calif. 
Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  K.  C.,  Mo. 
EPRAD,  Inc.,  1206  Cherry  St.,  Toledo  4,  Ohio. 

General  Electric  Co.,  Schenectady  5,  N.  Y. 

Steber  Mfg.  Co.,  2700  Roosevelt  Rd.,  Broadview,  III. 

2144- POST  LIGHT  TRANSFORMERS 

Ballontyne  Co.,  The,  1712  Jockson  St.,  Omaha  2,  Neb. 
Bevelite  Corp.,  The,  4407  State  St.,  Pomona,  Calif. 
Drive-In  Theatre  Mfg.  Co.,  505  W.  Ninth  St.,  Konsas 
City  5,  Mo. 

EPRAD,  Inc.,  1206  Cherry  St.,  Toledo  4,  Ohio. 

2145- POSTER  PANEL,  Large 

Tiffin  Art  Metal  Co..  Tiffin,  Ohio. 

RAIN  VISORS-See  2170 

2146- RAMP  LIGHTS 

Ballontyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  K.  C.,  Mo. 
Drive-In  Theatre  Equip.  Co.,  2110  Superior,  Cleveland. 
EPRAD,  Inc.,  1206  Cherry  St.,  Toledo  4,  Ohio. 
Motiograph,  Inc.,  4431  W.  Lake,  Chicago,  III. 

Steber  Mfg.  Co.,  2700  Roosevelt  Rd.,  Broadview,  III. 

2147- RAMP  REPAIR  MATERIALS 

Monroe  Co.,  1 0703  Quebec  Ave.,  Cleveland. 

Revere  Chemical  Corp.,  2010  E.  102nd  St.,  Clevelarxl. 

2148- RECORDED  MUSIC  & ANNOUNCEMENTS 

(Intermission  topes,  radio  spots,  etc.) 

Alliance  Drive-In  Theatre  Reconing  Service,  3706 
Broadway,  K.  C.  11,  Mo. 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  K.  C.,  Mo. 
Marvin  Fremerman,  3706  Broadway,  K.  C.  11,  Mo. 
Mercury  Recording  Co.,  110  W.  18th  St.,  K.  C.,  Mo. 
Mark  Simpson  Mfg.  Co.,  32-28  49th  St.,  L.  I.  3,  N.  Y. 
Edward  L.  Roskelley,  1801  Del  Rancho  Drive,  Irving, 
Texas. 

2149- REVOLVING  LIGHTS 

Ballantyne  Co.,  The  1712  Jackson  St.,  Omaha  2. 
Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  K.  C.,  Mo. 
Federal  Sign  & Signal  Corp.,  8700  S.  State  St.,  Chicago. 
Minn,  Fire  Extinguisher  Co.,  2480  University  Ave., 
St.  Paul  14,  Minn. 

National  Theotre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 
Sireno  Co.,  Inc.,  214  William  St.,  N.  Y.  38,  N.  Y. 
Trippe  Mfg.  Co.,  133  N.  Jefferson,  Chicago  6,  III. 

SCREEN  PAINTS-See  2132 

2150- SCREEN  TOWER  FACING 

Ballontyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 
Drive-ln  Theatre  Mfg.  Co.,  505  W.  9th  St.,  K.  C.,  Mo. 
George  English,  Inc.,  Berwyn,  Pa. 

Jackson  Construct.  Co.,  P.  O.  Box  992,  Robstown,  Tex. 
Keasby  & Mattison,  Ambler,  Pa. 

Manco-Vision,  Milwaukee,  Wis. 

Masonite  Co.,  Ill  W.  Washington,  Chicago,  III. 

Selby  Industries,  Inc.,  1350  Ghent  Hills  Rd.,  Akron,  O. 

21 51 - SCREEN  TOWERS 

Ballontyne  Co.,  1712  Jackson,  Omaha  2,  Neb. 
Cartwright  & Morrison,  Inc.,  Holcomb,  N.  Y. 

Chestnut  Welding  & Iron  Works,  120  Elm  St.,  Water- 
town,  Mass. 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  K.  C.,  Mo. 
Jackson  Construct.  Co.,  P.  O.  Box  992,  Robstown,  Tex. 
Notional  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 
Selby  Industries,  Inc.,  1350  Ghent  Hills  Rd.,  Akron,  O. 
Theatre  Equip.  Co.  of  America,  1 1 1 Michigan,  Toledo. 

2152- SCREEN  TOWERS,  For  Earlier  Openings 

Tweedy  Screen  Corp.,  5005  N.E.  6th  St.,  Minneapolis. 

2153- SEPTIC  TANK  CLEANERS 

Abbey  Chemicol  Co.,  210  E.  Ohio  St.,  Chicago  11,  III. 

2154- SPEAKER  CONES 

Mid-States  Distributing  Co.,  Libertyville,  III. 
Minneapolis  Speoker  Co.,  3806  Grand  Ave.,  Min- 
neapolis 9,  Minn. 

Projected  Sound,  Plainfield,  Ind. 

2155- SPEAKER  CONE  PROTECTORS 

Ballantyne  Co.,  The,  1712  Jackson,  Omoha  2,  Neb. 
Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  Kansas 
City  5,  Mo. 

EPRAD,  Inc.,  1206  Cherry  St.,  Toledo  4,  Ohio. 

Western  Electronics  Co.,  3311  Houston  Ave.,  Houston. 

2156- SPEAKER  CORDS 

Ballantyne  Co.,  The,  1712  Jockson,  Omaha  2,  Neb. 
Blake  Co.,  Whitney,  1565  Dixwell  Ave.,  New  Haven 
14,  Conn. 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  K.  C.,  Mo. 
Drive-In  Theatre  Equip.  Co.,  Inc.,  2110  Superior, 
Cleveland,  Ohio. 

EPRAD  Co.,  1206  Cherry  St.,  Toledo,  Ohio. 

Koiled  Kords,  Inc.,  Box  K,  New  Haven  14,  Conn. 
Minneapolis  Speaker  Co.,  3806  Grand  Ave.,  Min- 
neapolis 9,  Minn. 

Motiograph,  Inc.,  4431  W.  Lake,  Chicago,  III. 

Projected  Sound,  Plainfield,  Ind. 

Notional  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 


SorKlIeT  Mfg.  Co.,  2108  Poyne,  Clevelond,  Ohio. 

United  Speaker  Co.,  1263  Third  Ave.,  New  Kensing- 
ton, Pa. 

2157- SPEAKER  COVERS 

Ballantyne  Co.,  The,  1712  Jackson,  Omoha  2,  Neb. 

Centrol  States  Bag  & Paper  Co.,  5221  Notural  Bridge, 
St.  Louis  15,  Mo. 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  Kansas 
City  5,  Mo 

EPRAD,  Inc.,  1206  Cherry  St.,  Toledo  4,  Ohio. 

Motiograph,  Inc.,  4431  W.  Loke,  Chicago  24,  III. 

Notional  Theatre  Supply,  92  Gold  St.,  New  York,  N.  Y. 

2158- SPEAKER  POSTS 

Ballantyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  Konsas 
City  5,  Mo. 

Notionol  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 

2159- SPEAKER  RECONING  SERVICE 

Minneapolis  Speaker  Co.,  3806  Grand  Ave.,  Min- 
neapolis 9,  Minn. 

Notionol  Speaker  Reconing  Service,  1511  - 17th  St., 
Denver  2,  Colo. 

National  Theatre  Supply,  92  Gold  St.,  N.  Y.  38,  N.  Y. 

Hershel  D.  Parker,  1004  Holly  St.,  Gadsden,  Ala. 

Toledo  Theatre  Supply  Co.,  3916  Secor  Rd.,  Toledo 
13,  Ohio. 

Wallace  Reconing  Service,  712  Rose  Ave.,  Des  Moines. 

Fred  M.  Walls  Theatre  Service  Co.,  827  Wayne,  To- 
peka, Kos. 

Western  Electronics  Co.,  3311  Houston  Ave.,  Houston. 

2160- SPEAKERS,  IN-CAR 

Ballantyne  Co.,  The,  1712  Jackson,  Omoha  2,  Neb. 

Bevelite  Corp.,  The,  4407  Stote  St.,  Pomona,  Calif. 

Century  Projector  Corp.,  729  7th  Ave.,  New  York,  N.Y. 

Cletron,  Inc.,  1974  E.  61st  St.,  Cleveland,  Ohio. 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  K.  C.,  Mo. 

EPRAD,  1206  Cherry  St.,  Toledo  2,  Ohio. 

ElectroCorbons,  940  W.  Belmont,  Chicago  14,  III. 

Internatiorral  Projector  Div.,  Simplex  Equip.  Corp., 
55  LoFrance  Ave.,  Bloomfield,  N.  J. 

Minneapolis  Speaker  Co.,  3806  Grand  Ave.,  Min- 
neapolis 9,  Minn. 

Montay  Co.,  P.  O.  Box  21,  Cuthbert,  Go. 

Motiograph,  Irvc.,  4441  W.  Lake,  Chicago  34,  III. 

Projected  Sound,  Ploinfield,  Ind. 

Sartdier  Mfg.,  2108  Payne,  Cleveland. 

Sigmund  Scope,  1 327  Market  St.,  Youngstown,  Ohio. 

Soundcraft  of  Scranton,  214  Crown  Ave.,  Scranton, 
Pa. 

United  Speaker  Co.,  1263  Third  Ave.,  New  Kensington, 
Pa. 

21 61 - SPEAKER,  IN-GLR  (Telescope) 

Sigmund  Scope  Speaker,  Box  546,  Youngstown,  Ohio. 

2162- SPEAKER  THEFT  PREVENTION 
DEVICES 

American  Steel  & Wire — Div.  U.S.  Steel,  614  Superior 
Ave.  N.W.,  Clevelond  13,  Ohio. 

Bevelite  Corp,  The,  4407  State  St.,  Pomona,  Calif. 

Drive-In  Theotre  Mfg.  Co.,  505  W.  9th  St.,  Kansas 
City  5,  Mo. 

EPRAD,  Inc.,  1206  Cherry  St.,  Toledo  4,  Ohio. 

Minneapolis  Speaker  Co.,  3806  Grand  Ave.,  Min- 
neapolis 9,  Minn. 

Speaker  Security  Co.,  Willow  Ave.,  17th  St.,  Ho- 
boken, N.  J. 

2163- SWEEPERS,  GROUNDS,  POWER 

Atwoter  Strong  Co.,  Atwater,  Ohio. 

Gravely  Troctor  Co.,  Dunbor,  W.  Va. 

Mideast  Sales  Co.,  106  Pendery  Ave.,  Cincinnati  15. 

Torrant  Mfg.  Co.,  27  Jumel  PL,  Soratoga  Springs, 
N.  Y. 

2164- SWIMMING  POOLS  AND 
EQUIPMENT 

American  Playground  Devices  Co.,  1801  S.  Jackson, 
Anderson,  Ind. 

2165- TRAaORS,  TRUCKS,  SMALL 

Gravely  Tractors,  Inc.,  Dunbar,  W.  Va. 

Toro  Mfg.  Corp.,  3042  Snelling  Ave.  So.,  Minneopolis 
6,  Minn. 

Willys  Motors,  Inc.,  940  N.  Cove  Blvd.,  Toledo. 

2166- TRAFFIC  WAND  FLASHLIGHTS 

Dariey  & Co.,  W.  S.,  2810  Washington  Blvd.,  Chi- 
cogo  12,  111. 

Gits  Moldirvg  Corp.,  4600  W.  Huron  St.,  Chicago,  III. 

LaVezzi  Machine  Works,  4635  W.  Lake  St.,  Chicogo 
44,  III. 

Lake  Erie  Chemical  Co.,  2200  Scranton  Rd.,  Cleve- 
land, Ohio. 

National  Carbon  Co.,  30  E.  42r>d  St.,  N.  Y.  17,  N.  Y. 

Ray-O-Vac  Co.,  Madison  10,  Wis. 

TRAINS,  MINIATURE-See  2139 

2167- TRAMPOLINES 

American  Trampoline  Co.,  Box  368,  Jefferson,  Iowa. 

2168- UNDERGROUND  CABLES 

Ballantyne  Co.,  The,  1712  Jackson,  Omoha  2,  Neb. 

Drive-In  Theatre  Mfg.  Co.,  505  W.  9th  St.,  Kansas 
City  5,  Mo. 

Generol  Electric  Co.,  Construction  Materials  Div., 
Bridgeport,  Conn. 

Rodio  Corp.  of  America,  Front  & Cooper  Sts.,  Camden, 
N.  J. 

Simplex  Wire  & Cable  Co.,  79  Sidney,  Cambridge, 
Mass. 

Whitney-Blake  Co.,  1565  Dixwell  Ave.,  New  Haven 
Conn. 

21 69-  VACUUM  CLEANERS  (for  Drive-Ins) 

Mid  East  Sales  Co.,  Box  62,  Locklond  15,  Ohio. 

Tarrant  Mfg.  Co.,  55  Jumel  PL,  Soratoga  Springs, 
N.  Y. 

2 170-  VISORS  FOR  CARS 

Dri-View  Mfg.  Co.,  Box  91,  Nichols  Drive  16,  Ky. 

Pioneer  Sales  Co.,  Box  899,  Waterbury,  Conn. 


Material  and  Equipment  by  TRADE  NAMES 

AN  ALPHABETICAL  DIRECTORY  OF  COMMODITIES  POPULARLY  REFERRED  TO  AS  ^'ADVERTISED  BRANDS’* 


A 

AAA  projection  machine:  Motiograph,  Inc.,  4431  W. 
Lake,  Chicago. 

ADCO  drink  dispenser:  A.  Dolkin  Co.,  3232  N.  Gil- 
patrick  Ave.,  Chicago. 

AIRFLO  theatre  choirs:  Heywood-Wokefield  Theatre 
Seating  Div.,  301 0-1 0th  St.,  Menominee,  Mich. 

ALL-AMERICAN  picnic  grills:  American  Playground 
Device  Co.,  Anderson,  Ind. 

ALMOND  JOY  corxly  bor:  Peter  Paul,  Inc.,  Naugha- 
tuck.  Conn. 

ALUMINEX  poster  cases,  oluminum  door  hordwore, 
drive-in  theatre  guide  lights:  Bevelite  Corp.,  1615 
Cordovo  St.,  Los  Angeles. 

AMBASSADOR  in-cor  speaker:  Drive-In  Theotre  Mfg. 
Co.,  505  West  9th  St.,  Kansos  City,  Mo. 

AMBASSADOR  popcorn  machine:  Cretors,  Popcorn 
Bldg.,  Nashville,  Tenn. 

ARC-MASTER  projection  ore  lomps:  The  Ballantyne 
Company,  1712  Jackson,  Omaha  2,  Neb. 

ARCTIC  BLANCH  outdoor  screen  paint:  Notional  The- 
otre Screen  Refinishing  Co.,  129  Zenner  St.,  Buf- 
falo 11,  N.  Y. 

ARISTOCRAT  popcorn  popper:  Manley,  Inc.,  1920 
Wyandotte  Kansas  City  8,  Mo. 

AUTOMATIC  JET  lamphouse  blower:  Drive-In  Theatre 
Mfg.  Co.,  505  W.  9th,  Kansas  City,  Mo. 

AUTO-CHECK  admission  control  for  drive-ins:  Palmer 
Engineering  Co.,  2459'/i  N.  Chico,  El  Monte,  Calif. 

AUTODRAPE  curtain  controls:  Automatic  Devices 

Co.,  1035  Lirvden  St.,  Allentown,  Pa. 

AUTOA4ATICKET  ticket  chopper:  Generol  Register 
Corp.,  36-30  33rd  St.,  Long  Island  City  1,  N.  Y. 


B 

BALCOLD  reflector  for  projection  lomps:  Bausch  & 
Lomb  Co.,  721  St.  Poul  St.,  Rochester,  N.  Y. 

BANANA  BOAT  candy  bar:  Paul  F.  Beich  Co.,  1121 
Front  St.,  Bloomington,  III. 

BEACON  RAY  revolving  light:  Federal  Sign  & Signal 
Co.,  8700  S.  Stote,  Chicago. 

BEEHIVE  popcorn:  Blevins  Popcorn  Co.,  Nashville, 
Tenn. 

BERNZ-O-MATIC  flameless,  propane  gas  in-cor 
heater:  Stanford  Industries,  Inc.,  6400  W.  95th  St., 
Oak  Lawn,  III. 

BESTEEL  curtain  trocks:  Automotic  Devices  Co., 

1035  Linden  St.,  Allentown,  Pa. 

BIG  TIME  condy  bor:  Hollywood  Brands,  Inc.,  836  S. 
Chestnut,  Centralia,  III. 

BILUXOR  projection  beam  splitter:  PAR  Products 
Corp.,  602  Colorado,  Santa  Monica,  Calif. 

BIO  corbons:  Helros  Corbons,  Inc.,  122  Washington 
St.,  Bloomfield,  N.  J. 

BIRDOFF  repellant  to  birds:  Prunty  Seed  and  Groin 
Co.,  620  N.  2nd,  St.  Louis,  Mo. 

BIT-O-COCONUT  candy  bar:  Schutter  Candy  Co., 
4730  W.  Augusta  Blvd.,  Chicago  51,  III. 

BIT-O-HONEY  candy  bar:  Schutter  Candy  Co.,  4730 
W.  Augusta  Blvd.,  Chicago  51,  III. 

BLACKCROWS  candy  drops:  Mason,  Au  & Magenhei- 
mer  Confy.  Mfg.  Co.,  P.  O.  Box  549,  Mineolo,  L.  I., 
N.  Y. 

BLIZZARD  snow  cone  machine:  Blevins  Popcorn  Co., 
Popcorn  Village,  Noshville,  Tenn. 

BODIFORM  theatre  choirs:  American  Seating  Com- 
pany, 9th  & Broadway,  Grond  Rapids  2,  Mich. 

BOWLAIDE  & BOWLETTE  liquid  toilet  bowl  cleaners: 
Brulin  & Co.,  Inc.,  2939-45  Columbia  Ave.,  Indion- 
apolis  7,  Ind. 

BOWLINE  screen  frame:  Hubert  Mitchell  Industries, 
Hortselle,  Ala. 

BRITEWAY  cleaner  and  disinfectant:  C.  B.  Dolge 
& Co.,  Westport,  Conn. 

BRULIN  BRIGHT  slip-resistont  floor  finish:  Brulin  & 
Co.,  Inc.,  2939-45  Columbia  Ave.,  Indianapolis,  Ind. 

BRULINFOAM  liquid  hand  soap  for  dispensers:  Brulin 
& Co.,  Inc.,  2939-45  Columbia  Ave.,  Indianapolis. 

BRULINSEPTIC  liquid  disinfectant:  Brulin  & Co.,  Inc., 
2939-45  Columbia  Ave.,  Indionopolis  7,  Ind. 

BRULINTREAD  waxless  floor  finish:  Brulin  & Co., 
2939  Columbia  Ave.,  Indianapolis  7. 

BUCKINGHAM  manually  operated  beverage  dispenser: 
Heot  Exchangers,  Inc.,  2003  W.  Fulton,  Chicago  12. 

BUTTERBRICKLE  candy  bars:  Fern  Bros.,  Inc.,  114- 
128  E.  10th  St.,  Sioux  Falls,  S.  Dak. 

BUTTERCUP  popcorn  contoiner:  Supurdisplay,  Inc., 
Wisconsin  Tower  Bldg.,  Milwaukee,  Wis. 

BUTTERFLAKE  popcorn  seoled  In  cons:  National  Dots 
Co.,  1515  H Ave.,  N.  E.,  Cedor  Ropids,  Iowa. 

BUTTERKIST  cu[>s:  Server  Sales,  Box  1 85,  Menomonee 
Foils,  Wis. 

BUTTER-MAID  automotic  hot  butter  dispenser:  Auto- 
matic Products  Co.,  250  W.  57th  St.,  N.  Y.,  N.  Y. 


BUTTER-MAT  all  electric  popcorn  butterer:  Supur- 
display, Inc.,  2100  Wisconsin  Tower  Bldg.,  Mil- 
woukee,  Wis. 

BUTTERMATIC  serving-worming  unit  for  buttered 
popcorn:  Supurdisplay,  Inc.,  Wisconsin  Tower  Bldg., 
Milwaukee. 

BUTTERNUT  candy  bar:  Hollywood  Brands,  Inc.,  Cen- 
tralia, III. 


c 

CADET  non-carbonoted  beverage  dispenser:  Frigi- 

drink  Dispenser  Co.,  55  E.  Washington  St.,  Chicago 
2,  HI. 

CALI  corbon  savers:  Cali  Products  Co.,  3719  Marjorie 
Way,  Sacramento,  Calif. 

CANDY  CORN:  Henry  Heide,  New  York  13,  N.  Y. 

CASCADE  refrigeration:  Selmix  Dispensers,  Inc.,  5-17 
46th  Rd.,  Long  Island  City  1,  N.  Y. 

CASCADER  non-corbonated  beverage  dispenser:  Frigi- 
drink  Dispenser  Co.,  55  E.  Washington  St.,  Chicago 
2,  111. 

CHALLENGER  theatre  chair:  Ideal  Seating  Co.,  51  1 
Ann  St.,  Grond  Ropids,  Mich. 

CHERRY  MASH  candy  bar:  Burrte  Bros.  Chose  Candy 
Co.,  3301  W.  Fronklin  Blvd.,  Chicago  24. 

CHICKEN  DINNER  candy  bor:  Sperry  Candy  Co.,  133 
W.  Pittsburgh  Ave.,  Milwaukee,  Wis. 

CHINA-COTE  hot  drink  cup:  Lily-Tulip  Cup  Corp., 
122  E.  42  St.,  New  York. 

CHIEF  theotre  choir:  Ideal  Seating  Co.,  519  Ann  St., 
Grand  Rapids,  Mich. 

CHIP-FREEZE  automatic  Ice  maker:  Cold  Corp.  of 
Americo,  1371-89  N.  Branch  St.,  Chicago  22,  III. 

CHOCLETS  milk  chocolote  condy:  The  Nestle  Co., 
Inc.,  2 William  St.,  White  Ploins,  N.  Y. 

CHOC-LO-MATIC  hot  ohocolote  dispenser:  Heat  Ex- 
changers, Inc.,  2003  W.  Fulton  St.,  Chicago  12,  HI. 

CHOCOLATE  BABIES  condy:  Henry  Heide,  New  York 
13,  N.  Y. 

CHOCOLATE  SPONGE  candy  bar:  Henry  Heide,  Inc., 
313  Hudson  St.,  N.  Y.  13,  N.  Y. 

CHUCKLES  jelly  candy:  Fred  W.  Amend  Co.,  1603 
Orrington  Ave.,  Evonston,  III. 

CINEARC  projection  lamp:  Strong  Electric  Corp.,  87 
City  Park  Ave.,  Toledo  2,  Ohio. 

CINEMAPHONE  sound  equipment:  S.O.S.  Cinema  Sup- 
ply Corp.,  602  W.  52nd  St.,  New  York  19,  N.  Y. 

CINEMA  RAPTARS  projection  lens:  Wollensak  Opticol 
Co.,  Rochester,  N.  Y. 

CINEPHOR  condensers  and  projection  lenses:  Bausch 
& Lomb  Optical  Co.,  721  St.  Paul  St.,  Rochester 
2,  N.  Y. 

CINEX  lamphouse:  C.  S.  Ashcroft  Mfg.  Co.,  36-32 
Thirty-Eighth  St.,  Long  Island  City  1,  N.  Y. 

CLARK  candy  bar:  D.  L.  Clork  Co.,  503  Mortindale 
St.,  Pittsburgh,  Pa. 

CLEAR  VISION  tape  splicer  for  film:  Comera  Equip. 
Co.,  315  W.  43rd  St.,  N.  Y.  C. 

COFFEE-SHOPPE  coffee  vender:  APCO,  Inc.,  1 740 
Broadway,  N.  Y.  19,  N.  Y. 

COLDISPLAY  ice  cream  merchondiser:  Supurdisplay, 
Inc.,  2100  Wisconsin  Tower  Bldg.,  Milwaukee,  Wis. 

COLE-SPA  drink  dispenser:  Cole  Vending  Industries, 
560  W.  Lake  St.,  Chicago. 

COLMA  cologne  dispensers:  Colma,  Inc.,  70  Piedmont 
St.,  Worcester  10,  Mass. 

COLOSSEUM  popcorn  ond  drink  mochine:  Manley, 
Inc.,  1920  Wyandotte,  Kansas  City,  Mo. 

COMET  model  theatre  choirs:  Irwin  Seating  Com- 
pany, Grond  Ropids,  Mich. 

CONE-LIFE  treotment  for  speaker  cones:  BPRAD,  1206 
Cherry,  Toledo,  Ohio. 

CONSTELLATION  "170"  projection  arc  lamp:  National 
Theatre  Supply,  92  Gold  St.,  New  York  City. 

CONTOUR  rubber  seat  cushion:  Heywood-Wokefield 
Co.,  301 0-1 0th  St.,  Menominee,  Mich. 

CO-OP  in-car  speakers:  Diecast  Aluminum  Speakers, 
Inc.,  2027  South  Second  St.,  St.  Louis. 

CO-RAP  carbon  savers:  Co-Rap  Mfg.  Co.,  1571  Enlow 
Ave.,  Evansville,  Ind. 

CRON-O-MATIC  corbon  saver:  Payne  Products  Co., 
P.  O.  Box  28,  Ann  Arbor,  Mich. 

CURVIT-SURE  curtain  track  for  curved  screens:  Auto- 
matic Devices  Co.,  2121  S.  12th  St.,  Allentown,  Pa. 


DIAMOND  projector  corbons:  Western  Mercantile 

Corp.,  70  Pine  St.,  New  York  City. 

DIXIE  hot  dog,  chili  and  bun  warmer:  Garvis  Mfg. 
Co.,  210  Court  Ave.,  Des  Moines. 

DO-ALL  corded  rubber  runner  matting:  American 

Mat  Corp.,  2018  Adams,  Toledo. 

DOLE  beverage  dispenser:  The  Coca-Cola  Co.,  P.  O 
Drawer  1 734,  Atlanto  1 , Go. 

DRIZZLE  GUARD  car  rain  visor:  Dri-View  Mfg.  Co., 
2223  Paris  Dr.,  Louisville,  Ky. 

DRI-SYRUP  beverage  bases:  Cramore  Fruit  Products 
Co.,  Box  668,  Pleasant  Beach,  N.  J. 

DUB'L-CONE  m-a-car  speaker:  The  Ballantyne  Co., 
1712  Jockson  St.,  Omoha,  Neb. 

DURAFLEX  plostic  upholstery  material:  Manko  Fabrics 
Co.,  49  West  38th  St.,  New  York  18,  N.  Y. 

DYNA-FOG  insecticide  fogging  equipment:  Curtis 

Automotive  Devices,  Inc.,  Dyno  Products  Div., 
Box  232,  Bedford,  Ind. 

DYNAMIC  film  rewind:  Neumade  Products  Corp.,  330 
West  42nd  St.,  N.  Y.  36,  N.  Y. 


EARN-A-SLIDE  play  equipment:  Miracle  Equipment 

Co.,  Grinnell,  lowo. 

EASY  takeup  reels:  Goldberg  Bros.,  3535  Larimer  St., 
Denver. 

EJECTOR  carbon  economizers:  Economizer  Enterprises, 
524  W.  43rd  St.,  Los  Angeles  37,  Colif. 

ENCORE  theatre  chairs:  Heywood-Wokefield,  Thea- 

tre Seating  Div.,  30 10-1 0th  St.,  Menominee,  Mich. 

ENDURONAMEL  changeable  copy  panel:  Wagner  Sign 
Service,  Inc.,  218  South  Hayne  Ave.,  Chicago. 

ETHYLOID  film  cement:  Fisher  Mfg.  Co.,  1185  Mt. 
Reed  Blvd.,  Rochester,  N.  Y. 

EUREKA  sprlng-looded  positive  carbon  clar^  and 
carbon  savers:  Economizer  Enterprises,  524  W.  43rd 
St.,  Los  Angeles  37,  Calif. 

EVERFROST  soft  drink  dispensers,  soda  fountains 
and  Ice  cream  cabinets:  Anderson  & Wagner,  Inc., 
8701  S.  Mettler  St.,  Los  Angeles  3,  Colit. 

EVEREADY  floshlights  ond  botteries:  Notional  Carbon 
Co.,  30  E.  42nd  St.,  New  York  17,  N.  Y. 

EVERWEAR  rewinds:  Neumade  Products  Corp.  250 
W.  57  St.,  New  York. 

EXCELENIUM  rectifiers:  Notional  Theatre  Supply,  92 
Gold  St.,  New  York  City. 

EXCELITE  hi-intensity  projection  ore  lamp,  distributed 
through  National  Theatre  Supply. 

E-Z  corbon  savers:  End-Gripper  Co.,  1224  Homedole, 
N.  W.,  Canton,  Ohio. 

EZ-ERECT  steel  screen  tower:  Ballantyne  Co.,  1712 
Jackson  St.,  Omaha,  Neb. 

VVAY  coffee  makers  & venders:  Steel  Products 
Co.,  40-8th  Ave.,  S.  W.,  Cedor  Rapids,  Iowa. 

EZY-RUG,  rubber  link  matting;  American  Mat  Corp., 


FENESTEEL  curtain  tracks:  Automotic  Devices  Co., 
1035  Linden  St.,  Allentown,  Pa. 

FLASH-VU  llluminoted  beverage  dispenser:  Selmix 

Dispensers,  Inc.,  5-17-46th  Rd.,  Long  Island  City, 

N.  Y. 

FLAVOS  shrimp  rolls  and  turkey  steamrollers;  Flavo- 
Rite  Foods,  Inc.,  643  Brook  Ave.,  Bronx,  N.  Y. 
FOAMITE  fire  extinguishers;  American-LoFrance- 
Foamite  Corp.,  100  East  La  France  St.,  Elmira,  N.  Y. 
FOREVER  YOURS  candy  bar;  Mars,  Inc.,  2019  N.  Oak 
Park  Ave.,  Chicago  35,  111. 

FRANK-BANK  hot  dog  machine:  Manley,  Inc.,  1920 
Wyandotte,  Konsas  City  8,  Mo. 

FRANK-MASTERA  hot  dog  rotisserie:  Sno-Master  Mfg. 

Co.,  124  Hopkins  PL,  Baltimore. 

FRANK-O-MATIC  hot  dog  grill;  North  American  Mo- 
tors, Inc.,  2264  Wyckotf  at  Brooklyn  17,  N.  Y. 

FrEEZ-KING  soft  ice  cream  dispenser:  Freez-King 

Corp.,  2518  W.  Montrose  Ave.,  Chicago  18,  III. 

FRIGIDMIXER  milk  shake  machine:  Sweden  Freezer 
Mfg.  Co.,  3401  Seventeen  Ave.,  Seattle,  Wash. 

FUN-FUL  playground,  swim  pool  app>arotus;  General 
Playground  Equipment  Co.,  Kokomo,  Ind. 

FUTURA  theatre  choir;  Heywood-Wakefield,  Theotre 
Seating  Division,  Menominee,  Mich. 


D 

DENVER  SANDWICH  candy  bor:  Sperry  Candy  Co., 
1 33  W.  Pittsburgh  Ave.,  Milwoukee,  Wis. 

DE  VRY  projector  machines:  Poromel  Electronics 

Corp.,  3956  W.  Belmont  Ave.,  Chicago. 

DIAMOND  LICORICE  DROPS:  Henry  Heide,  Inc.,  313 
Hudson  St.,  New  York  1 3,  N.  Y. 


G 

GLEN  RAY  hot  dog  machines:  Greer  Enterprises,  Inc., 
281  N.  Grant  Ave.,  Columbus,  Ohio. 

GOOBERS  chocolate  peanuts:  Blumenthal  Bros.,  Mor- 
goret  & James  Sts.,  Philadelphia. 

GOOD  & PLENTY  licorice  candy;  Quaker  City  Choc. 
& Confy.  Co.,  Inc.,  2140  Germantown  Ave.,  Philo. 
22,  Pa. 


14 


TRADE  NAME  INDEX 


GOOFY  GOLF  miniature  golf  course:  Phillips  Amuse- 
ment Co.,  208  S.  Robinson  St.,  Bloomington,  III. 
GRC  cosh  control  systems:  General  Register  Corp., 
36-30  33rd  St.,  Long  Island  City  1,  N.  Y. 

GREEN  LEAF  drink  cup:  Lilly-Tulip  Cup  Corp.,  122 
E.  42nd  St.,  New  York. 


H 

Hi-BALL  outdoor  signal  sign:  Trippe  Mfg.  Co.,  133  N. 
Jefferson  St.,  Chicago. 

HI-FI  in-car  speaker:  Eprad,  Inc.,  1 206  Cherry  St., 
Toledo  4,  Ohio. 

HILUX  VAL  variable  anomorphic  lens:  Projection 

Optics  Co.,  Inc.,  330  Lyell  Ave.,  Rochester,  N.  Y. 

HI-POP  popcorn:  Manley,  Inc.  1920  Wyandotte,  Kan- 
sas City,  Mo. 

HITEX  projector  carbons:  National  Carbon  Co.,  30  E. 
42nd  St.,  New  York. 

HOLIDAY  popcorn  machine:  Cretors,  Popcorn  Bldg., 
Nashville,  Tenn. 

HOLLYWOOD  candy  bar:  Hollywood  Brands,  Inc.,  836 
S.  Chestnut,  Centralia,  III. 

HOT  CHOT  hot  chocolate  dispenser:  Frigidrink  Dis- 
penser Co.,  185  N.  Wabash  Ave.,  Chicago  2,  III. 

HOTRAY  popcorn  warmer;  Supurdisplay,  Inc.,  Wiscon- 
sin Tower  Bldg.,  Milwaukee. 

HOT  SHOT  in-car  heater:  EPRAD,  1206  Cherry,  Toledo, 
Ohio. 

HOT-SPA  coffee  & hot  drink  vender:  Cole  Vending 
Industries,  560  W.  Lake,  Chicago. 

HUMDINGER  in-car  speaker;  EPRAD,  Inc.,  1214 
Cherry,  Toledo. 

H-S  metal  reflectors;  Heyer-Schultz,  Inc.,  Cedar  Grove, 
N.  J. 

HY-CANDESCENT  projection  arc  lamps:  J.  E.  McAuley 
Mfg.  Co.,  522  W.  Adams  St.,  Chicago,  III. 

HYDRO-ARC  projection  lamp  tor  drive-ins;  C.  S.  Ash- 
craft Mfg.  Co.,  36-32  Thirty-Eighth  St.,  Long  Island 
City,  N.  Y. 

HYSTERSET  dimmer;  Ward  Leonard  Electric  Co.,  115 
MacQuestion  Pkwy.,  Mount  Vernon,  N.  Y. 


I 

ICEBERG  drink  vender:  Cole  Vending  Industries,  560 
W.  Lake,  Chicago. 

ICE-O-BAR  beverage  dispenser;  Manley,  Inc.,  1920 
Wyandotte,  Kansas  City  8,  Mo. 

IMPAC  in-car  speaker;  Radio  Corp.  of  America,  Cam- 
den, N.  J. 

INKAR  heaters  for  drive-ins:  Thermolator  Corp.,  1628 
Victory  Bldg.,  Glendale,  Calif. 

INSPECT-O-FILM  automatic  film  inspection  machine; 
Harwald  Co.,  1216  Chicago  Ave.,  Evanston,  III. 

INSECTO-FOG  insecticide  for  outdoor  fogging;  Brulin 
& Co.,  Inc.,  2939-45  Columbia  Ave.,  Indpls.  7,  Ind. 

INTERNATIONAL  theatre  chairs:  International  Seat 
Corp.,  W.  Pearl  St.,  Union  City,  Ind. 

ISCO  projection  lenses:  J.  E.  Robin,  Inc.,  267  Rhode 
Island  Ave.,  East  Oronge,  N.  J. 

J 

JAMES  RIVER  barbecue  meats;  Smithfield  Ham  & 
Products  Co.,  Smithfield,  Va. 

JENSEN  replacement  in-car  speaker:  Soundcrafters  of 
Scronton,  232  Crown  Ave.,  Scranton,  Pa. 

JETARC  projection  lamp;  Strong  Electric  Co.,  11  City 
Park  Ave.,  Toledo  1,  Ohio. 

JOLLY  CATERPILLAR  ride:  Allan  Herschell  Co.,  North 
Tonawanda,  N.  Y. 

JOLLYTIME  popcorn,  seasoning,  sacks:  American  Pop- 
corn Co.,  Box  178,  Sioux  City,  Iowa. 

JUJUBES  gum  confections:  Henry  Heide,  Inc.,  313 
Hudson  St.,  New  York  13,  N.  Y. 

JUJYFRUITS  candy;  Henry  Heide,  Inc.,  313  Hudson 
St.,  New  York  13,  N.  Y. 

K 

KANDY  KING  candy  floss  machine;  Concession  Supply 
Co.,  3916  Secor  Rd.,  Toledo. 

K-HILL  traffic  counter:  K-Hill  Co.,  Uhrichsville,  Ohio. 

KLIEGLIGHT:  Kliegl  Bros.  Universol  Electric  Stage 
Lighting  Co.,  321  W.  50th  St.,  New  York  19. 

KNI-TRON  rectifiers;  The  Kneisley  Electric  Co.,  333 
W.  Woodruff  Ave.,  Toledo  3,  Ohio. 

KOILED-KORDS  speoker  cords:  Koiied  Kords,  Inc., 
Box  K,  Homden,  Conn. 

KOMPAK  PASSIMETER  booth-type  registering  turnstile: 
Perey  Turnstile  Co.,  101  Pork  Ave.,  N.  Y.  17,  N.  Y. 

KRACKEL  candy  bar:  Hershey  Chocolate  Corp., 

Hershey,  Pa. 


L 

LAMOLITE  illuminated  enc,  cved  signs  for  theotre  use: 
Dura  Engraving  Co.,  682  Sixth  Ave.,  New  York  16. 

LARKETE  midget  cor:  Master  Enterprises,  Eau  Claire 
Wis. 

LEAFLETS  candy:  Leaf  Brands,  Inc.,  1155  N.  Cicero 
Ave.,  Chicogo  51. 

LIGHTMASTER  arc  lamps  and  rectifiers:  The  Ballan- 
tyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 

LITTER  BUG  gasoline-powered  vacuum  cleaner;  Mid 
East  Soles  Co.,  Box  62,  Lockland,  Ohio. 

LITTER  SHARK  outdoor  vocuum  cleaner;  Tarrant 
Mfg.  Co.,  55  Jumel  Ploce,  Sorotogo  Springs,  N.  Y. 


LITTERLIFT  grading-hauling  tractor;  Litterlift,  202  N. 
Mohaffee,  Olathe,  Kos. 

LITTLE  INFERNO  in-car  heatre;  Sondler  Mfg.  Corp., 
2108  Poyne,  Cleveland,  Ohio. 

LITTLE  MISER  carbon  saver;  Lou  Walters  Co.,  8140 
Hunnicut  Rd.,  Dallas,  Tex. 

LOK-UP  plastic  letters;  Adler  Silhouette  Letter  Co., 
11843  W.  Olympic  Blvd.,  Los  Angeles. 

LORRAINE  carbons;  Carbons,  Inc.,  400  Myrtle  Ave., 
Boonton,  N.  J. 

LUXTROL  light  equipment;  Superior  Electric  Co.,  2020 
Demers  Ave.,  Bristol,  Conn. 

LUXURIA  screens;  Stewart-Trans-Lux  Corp.,  1111  W. 
Sepulvedo  Blvd.,  Torrance,  Colif. 

M 

MAGIC  JET  carbonators;  Carbonic  Dispenser,  Inc., 
Herbert  Rd.,  Canfield,  Ohio. 

MAGNARC  projection  arc  lamps;  Strong  Electric 
Corp.,  87  City  Pork  Ave.,  Toledo  1,  Ohio. 

MALTIES  chocolate  malted  milk  balls;  Blumenthal 
Bros.  Choc.  Co.,  Margaret  & Jones  Sts.,  Phila.  37 

MANCO-VISION  drive-in  screen;  National  Theatre 
Supply,  92  Gold  St.,  New  York  City. 

MARSETTES  bite-sjze  candy  in  rolls;  Mars,  Inc., 
Chicago. 

MARSHMALLOW  BAR:  Paul  Beich  Co.,  Bloomington, 
III. 

MARTY'S  candy  bars;  Hollywood  Bronds,  Centralia, 
III. 

MASON  MINTS  candy;  Mason,  Au  & Magenheimer 
Confy.  Mfg.  Co.,  P.  0.  Box  549,  Mineola,  L.  I.,  N.  Y. 

MASTERPIECE  frozen  custard  machine;  Mills  Indus- 
tries, Inc.,  4100  Fullerton  Ave.,  Chicago. 

MELLOTONE  in-car  speaker;  Eprad,  Inc.,  1206  Cherry 
St.,  Toledo. 

MERIT  in-car  speaker;  Eprad,  Inc.,  1206  Cherry  St., 
Toledo  4,  Ohio. 

METRO-LITE  high  intensity  spotlights;  Genarco,  Inc., 
o6-56  34th  St.,  Long  Island  City,  N.  Y. 

MICROSOL  aerosol  fog  generator;  Silver  Creek  Pre- 
cision Corp.,  Silver  Creek,  N.  Y. 

MILLSHAKE  milkshake  machine;  Mills  Industries,  Inc., 
4100  Fullerton  Ave.,  Chicago. 

MILK  SHAKE  candy  bar;  Hollywood  Brands,  Inc., 
836  S.  Chestnut,  Centralia,  III. 

MILKY  WAY  candy  bar;  Mors,  Inc.,  2019  North  Ook 
Park  Ave.,  Chicago  35,  III. 

MINUT-BUN  sandwich  machine;  Helmco,  Inc.,  1215 
W.  Fullerton,  Chicago,  III. 

MIRROPHONIC  sound  systems;  Motiograph,  Inc.,  4431 
W.  Lake  St.,  Chicago  24,  III. 

MISCO  speaker  and  cone  units;  Minneapolis  Speaker 
Co.,  3806  Grand,  Minneapolis  9. 

MISCO  MARVEL  in  -car  speaker;  Minneapolis  Speaker 
Co.,  3807  Grand  Ave.,  Minneapolis  9. 

MIX  MONITOR  faucets;  Carbonic  Dispenser,  Inc., 
Herbert  Rd.,  Canfield,  Ohio. 

MIXOMATIC  soft  drink  dispenser;  Dunhill  Food  Corp., 
79-85  Walworth  St.,  Brooklyn  5,  N.  Y. 

MIX  RIGHT  soda  cups;  Lily-Tulip  Cop  Corp.,  122  E. 
42  St.,  New  York. 

MOBILTONE  in-car  speaker;  Sandler  Mfg.  Co.,  2108 
Payne,  Cleveland  14,  Ohio. 

MOGUL,  Strong,  projection  arc  lamp;  The  Strong 
Electric  Corp.,  87  City  Park  Ave.,  Toledo  2,  Ohio. 

MOTORLITE  motor  operated  dimmer;  Ward  Leonard 
Electric  Co.,  115  MacQuestion  Pkwy.,  Mt.  Vernon, 
N.  Y. 

MOUNDS  candy  bar;  Peter  Paul,  Inc.,  Naugatuck, 
Conn. 

MOUNT-N-AIRE  deodorizers;  Thermolater  Corp.,  1628 
Victory  Blvd.,  Glendole  1,  Calif. 

MOV-E-VUE  windshield  rain  visors;  Pioneer  Sales  Co., 
P.  O.  899,  Waterbury,  Conn. 

MR.  GOODBAR  candy  bar;  Hershey  Chocolate  Corp., 
Hershey,  Pa. 

MULTIFLO  electric  corbonators;  Multiplex  Faucet  Co., 
1400  Ferguson,  St.  Louis  14,  Mo. 

MULTIPLEX  dispensers  carbonated  drinks;  Multiplex 
Faucet  Co.,  1400  Ferguson,  St.  Louis  14,  Mo. 

MULTIPOP  electric  corn  popper;  Electroware  Corp., 
1336  W.  Bancroft,  Toledo,  Ohio. 

N 

NEVIAL  fluorescent,  plastic,  changeable  letters;  Wag- 
ner Sign  Service,  Inc.,  218  S.  Hoyne  Ave.,  Chicago 
12,  111. 

NIAGARA  corbonator;  Selmix  Dispensers,  ItTC.,  5-17 
46th  Rd.,  Long  Island  City,  N.  Y. 

NEUTYPE  film  cabinet;  Neumade  Products  Corp.,  330 
W.  42nd  St.,  New  York  36. 

NORELCO  70/35mm  projector.  North  American  Philips 
Co.,  Inc.,  Motion  Picture  Equipment  Div.,  100 
E.  42nd  St.,  New  York  17,  N.  Y. 

NYLWOOD  carpet;  National  Theatre  Supply,  92 
Gold  St.,  N.  Y.  38,  N.  Y. 

0 

OASIS  electric  woter  coolers;  The  Ebco  Mfg.  Co., 
401  West  Town  St.,  Columbus  6,  Ohio. 

OLD  COLONY  flavored  beverages,  soft  drink;  Orange 
Crush  Co.,  2201  W.  Moin  St.,  Evartston,  III. 


OLD  NICK  candy  bar;  Schutter  Candy  Co.,  4730 
W.  Augusta  Blvd.,  Chicago  51,  III. 

OLYMPIC  popcorn  machine;  Cretors  Corp.,  Box 
1329-B,  Noshville,  Tenn. 

OPEN  HEARTH  chorco  gos  broiler;  Bakers  Pride  Oven 
Co.,  Inc.,  1641  E.  233rd  St.,  New  York  66,  N.  Y. 

ORANGE-CRUSH  beverage;  Crush  Intemationol  Corp., 
2201  Main,  Evanston,  III. 

OROTIP  projector  carbons;  Nationol  Corbon  Co.,  Inc., 
30  E.  42nd  St.,  New  York  1 7,  N.  Y. 

P 

PABLO  white  screen  paint;  National  Theatre  Screen 
Refinishing  Co.,  129  Zenner  Ave.,  Buffolo  11,  N.  Y. 

PAC-KUPS  paper  cups;  Dixie  Cup  Co.,  Easton,  Pa. 

PASTILLES  licorice  candy;  Henry  Heide,  Inc.,  313 
Hudson  St.,  New  York  13,  N.  Y. 

PAYDAY  candy  bar;  Hollywood  Brands,  Inc.,  Centralia, 
III. 

PEARLEX  projector  carbons;  National  Carbon  Co.,  Inc., 
30  E.  42nd  St.,  New  York  17,  N.  Y. 

PECAN  PETE  candy  bar;  Paul  F.  Beich  Co.,  1121 
rront  St.,  Bloomington,  III. 

PEERLESS  Magnarc  projection  arc  lamps;  Strong 
Electric  Corp.,  87  City  Park  Ave.,  loleao  1. 

PERFUMATIC  cologne  dispensers;  Jo-Lo  Perfumotic 
Dispenser,  Inc.,  3z8  Stephens  St.,  Jersey  City  5,  N.  J. 

PERLITE  indoor  screen;  Williams  Screen  Co.,  1679 
Summit  Laxe  Blvd.,  Akron,  Ohio. 

PIC-A-BAR  ice  cream  merchandiser;  West  Coast  Sheet 
Metal  Works,  935  Venice  blvd.,  Los  Angeles  15, 
Calif. 

PIN-CORE  slug  to  eliminate  carbon  waste;  Economizer 
Enterprises,  524  W.  23rd  St.,  Los  Angeles. 

PLAYMATE  playground  equipment;  The  Delmar  F. 
Harris  Co.,  51/  Broadway,  Concordia,  Kas. 

PLEXIGLAS  acrylic  plastic;  Rohm  and  Haas  Company, 
wasningion  square,  Philadelphia  o.  Pa. 

POPALOT  popcorn  machine;  Gold  Medal  Products  Co., 
318  E.  Third  St.,  Cincinnati  2,  Ohio. 

POPCOBETTER  popcorn  seasoning;  Manley,  Inc.,  1920 
Wyandotte,  Konsos  City,  Mo. 

POPCORN  SHOPPE  popcorn  dispenser;  APCO,  Inc., 
1740  Broadway,  New  York  City. 

POP  KING  popcorn;  Prunty  Seed  Co.,  620  N.  2nd  St., 
St.  Louis. 

POPSIT  PLUS  popcorn  seasoning;  C.  F.  Simonin's  Sons, 
Inc.,  Tioga  and  oelgrade  Sts.,  Philadelphia  4. 

POP  UP  FRI  deep  fot  fryer;  Cretors,  Corp.,  P.  O.  Box 
1329,  Nashville  9,  Tenn. 

PRISM  PROCESS,  plostic  screen  coating  for  drive- 
ins;  George  English  Corp.,  Berwyn,  Po. 

PUSH-BACK  theatre  chairs;  Griggs  Equipment  Co., 
Belton,  Tex. 

Q 

QUIK-SERV  grill;  Star  Mfg.  Co.,  6300  St.  Louis  Ave., 
St.  Louis  20,  Mo. 

R 

RAIN  VISOR  windshield  protector;  Pioneer  Soles  Co., 
P.O.  Box  899,  Waterbury,  Conn. 

RAISINETS  chocolate  covered  roisins;  Blumenthal 
Bros.  Choc.  Co.,  Margoret  & James  St.,  Phila.  37, 
Pa. 

RED  ARROW  selenium  restifier;  Strong  Electric  Corp., 
1 1 City  Pork  Ave.,  Toledo  2,  Ohio. 

REDI-MADE  cords  for  drive-in  speakers;  Glenn  Koropp 
Co.,  3600  San  Ysidro  Way,  Sacramento,  Calif. 

REDLINE  Misco  replacement  cone  units;  Minneapolis 
Speaker  Co.,  3806  Grand,  Minneapolis  9. 

REFRESHERETTE  hot  dog  and  drink  machine;  Manley, 
Inc.,  1920  Wyandotte,  K.  C.,  Mo. 

RELAX  RECLINER  reclining  back  theatre  choir;  Hey- 
wood-Wakefield  Co.,  30 10- 10th  St.,  Menominee, 
Mich. 

REMOVA-PANEL  frames;  Adler  Silhouette  Letter  Co., 
11843  W.  Olympic  Blvd.,  Los  Angeles  64,  Calif. 

RESTFOAM  cushioning  moterial;  Hewitt  Rubber  of 
Buffalo,  240  Kensington  Ave.,  Buffalo  5,  N.  Y. 

RETRACTO  coiled  speaker  cords;  Sondler  Mfg.  Co., 
2108  Payne  Ave.,  Cleveland  14. 

REVOLVO-RAY  outdoor  signol;  Sireno  Co.,  212  Wil- 
lioms  St.,  New  York  City. 

RICHBO  popcorn  seasoning;  Dell  Food  Specialties, 
Inc.,  Beloit,  Wis. 

RODEO  ROCKY  horse  on  a spring;  Mirocle  Equipment 
Co.,  Grinnell,  Iowa. 

ROLL-A-GRILL  automotic  frankfurter  grill;  J.  J.  Corv 
nolly,  Inc.,  457  W.  40th  St.,  New  York  18,  N.  Y. 

ROLO  condy  bor;  New  England  Confectionery  Co., 
254  Massachusetts  Ave.,  Cambridge  39,  Moss. 

ROMAN  MIRIO  CINEMA  carbons;  Electro  Carbons, 
940  W.  Belmont,  Chicago  14,  III. 

ROTO-CORE  rotating  core  pin  for  joining  carbon 
stubs;  Economizer  Enterprises,  524  W.  23rd  St., 
Los  Angeles. 

ROTO-GRILLE  hot  dog  broiler;  Hollywood  Servemoster 
Co.,  114  W.  18th  St.,  Kansas  City,  Mo. 

ROTODRAPER  pivot  arm  fixture;  Automatic  Devices 
Co.,  116  N.  8th  St..  Allentown,  Pa. 


TRADE  NAME  INDEX 


15 


ROTO-SLEEVE  corbon  coupling  device:  Economizer 

Enterprises,  524  W.  43rd  St.,  Los  Angeles  37,  Calif. 

ROUGENE  lens  cleaning  pencil:  Fisher  Manufacturing 
Co.,  1185  Mt.  Reod  Blvd.,  Rochester  6,  N.  Y. 

ROYAL  BRAZILS  candy  bors:  Fenn  Bros.,  Inc.,  114- 
128  E.  10th  St.,  Sioux  Falls,  S.  Dak. 

ROYAL  CROWN  beverage  syrup:  Nehi  Corp.,  1000 
Ninth  Ave.,  Columbus,  Ga. 

ROYAL  SOUNDMASTER  sound  systems:  The  Ballan- 
tyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 

RUSH  HOUR  popcorn:  Prunty  Seed  & Grain  Co.,  620 
No.  2nd  St.,  St.  Louis  2,  Mo. 


s 

SAFLITE  safety  swing  seats:  Jamison  Mfg.  Co.,  8800 
S.  Mettler  St.,  Los  Angeles,  3. 

SANI-DRI  electric  hand  dryers:  Chicago  Hardware 
Foundry  Co.,  2500  Commonwealth,  N.  Chicago,  111. 

SANI-SERV  ice  cream  freezer:  General  Equipment 
Sales,  1349  Stadium  Dr.,  Indianapolis,  Ind. 

SANI-SHAKE  molt  shaker:  General  Equipment  Soles, 
Inc.,  1349  Stadium  Dr.,  Indianapolis,  Ind. 

SAVOROL  popcorn  seasoning:  Blevins  Popcorn  Co., 

Popcorn  Village,  Nashville,  Tenn. 

SCOTSMAN  automatic  ice  machines:  American  Gas 
Machine  Co.,  Dept.  MT  25,  Division  of  Queen  Stove 
Works,  Inc.,  Albert  Leo,  Minn. 

SEALTITE  film  storage  cabinets:  Neumade  Products 
Corp.,  427  W.  42nd  St.,  New  York  18,  N.  Y. 

SEALUXE  poster  cases;  door  hardware;  crown  control 
equipment:  Universal  Corp.,  6710  Denton  Drive, 
Dallos  9,  Tex. 

SEAZO  popcorn  seasoning:  C.  F.  Simonin's  & Sons, 
Inc.,  Philadelphia  34,  Pa. 

SECTIONAD  changeable  letter  panels:  Adler  Silhouette 
Letter  Co.,  11843  W.  Olympic  Blvd.,  Los  Angeles. 

SELECTIFIER  selenium  arc  rectifiers:  Norpat,  Inc.,  113 
W.  42nd  St.,  New  York  36,  N.  Y. 

SELMIX  beverage  dispenser:  5-17  46th  Rd.,  Long 
Island  City,  N.  Y. 

SEL-TUBE  selenium  rectifier  conversion  kits:  Kneisley 
Electric  Co.,  333  W.  Woodruff,  Toledo,  Ohio. 

SEPTO-SOLV  septic  tank  cleaner:  M.  T.  Abbey  Chem- 
ical Co.,  646  N.  Michigan,  Chicago. 

SERVETTE  popcorn  wormer:  Hollywood  Servemaster 
Co.,  114  W.  18th  St.,  Kansas  City,  Mo. 

SERVEMASTER  popcorn  wormer:  Hollywood  Serve- 

moster  Co.,  114  W.  18th  St.,  Kansas  City,  Mo. 

SERV-O-MAT  butter  dispenser:  Server  Sales,  Box  185, 
Menomo'nee  Falls,  Wis. 

SERV-O-MATIC  concession  stand:  Manley,  Inc.,  1920 
Wyondotte,  Kansas  City,  Mo. 

SERVUS-FONE  communication  system:  Motiograph, 
Inc.,  4441  Wiilake  St.,  Chicago  24,  III. 

SHAKE-SPA  drink  dispenser:  Cole  Products  Corp., 

560  W.  Lake  St.,  Chicago  6,  III. 

SHOKLESS  coconut  oil  heater:  The  Kneisley  Electric 
Co.,  Toledo  3,  Ohio. 

SHOWBAGS  plastic  speaker  covers:  Centrol  States 
Paper  and  Bag  Co.,  5221  Natural  Bridge  Ave., 
St.  Louis. 

SLUSHMASTER,  slush-type  drink  dispenser:  Morion 
Co.,  500  W.  Cermak  Rd.,  Chicogo,  III. 

SILENT  STEEL  curtain  tracks:  Automotic  Devices  Co., 
1035  Linden  St.,  Allentown,  Pa. 

SIL-TUBES  silicon  junctions:  Kneisley  Electric  Co., 

Toledo  3,  Ohio. 

SILVERLITE  screen  resurfacing  coatings:  Vocalite 

Screen  Corp.,  19  Debevoise  Ave.,  Roosevelt,  N.  Y. 

SILVER  SERVICE  curtain  controls:  Automotic  Devices 
Co.,  1035  Linden  St.,  Allentown,  Pa. 

SIMPLEX  projection  and  sound  system:  distributed 
by  Notional  Theatre  Supply,  92  Gold  St.,  N.  Y.  38, 
N.  Y. 

SIT-IN  coil  spring  seat  cushion:  Heywood-Wokefield 
Co.,  30I0-I0th  St.,  Menominee,  Mich. 

SKID-NOT  nonslip  floor  finish:  Monroe  Co.,  Inc., 
10703  Quebec  Ave.,  Cleveland. 

SLIDE-BACK  theatre  choirs:  Ideal  Seating  Co.,  Grand 
Rapids,  Mich. 

SLUSHMAKER  beverage  dispenser:  Sweden  Freezer 
Co.,  3401  17th  Ave.,  W.  Seattle  99,  Wash. 

SLUSHMASTER,  slush-type  drink  dispenser.  Morlan 
Co.,  500  W.  Cermak  Rd.,  Chicago,  111. 

SMOOTH  SAILIN  candy  bar:  Hollywood  Brands,  836 
S.  Chestnut,  Centralia,  III. 

SNAPLITE  projection  lenses:  Kollmorgen  Optical  Corp., 
30  Church  St.,  N.  Y.  7,  N.  Y. 

SNAP  LOK  letters:  Adler  Silhouette  Letter  Co.,  11843 
W.  Olympic  Blvd.,  Los  Angeles  64,  Calif. 

SNICKERS  candy  bor:  Mars,  Inc.,  2019  N.  Oak  Pork 
Ave.,  Chicogo  35,  III. 

SNO  KING  candy  bar:  Hollywood  Brands,  Inc.,  836 
S.  Chestnut,  Centrolia,  III. 

SNO-KONETTE  ice  shaver:  Gold  Medal  Products  Co., 
316-18  E.  Third  St.,  Cincinnati,  Ohio. 

SNO-MASTER  ice  shaver  and  sno-cone  machine:  Sno- 
Master  Mfg.  Co.,  124  Hopkins  PL,  Baltimore. 

SNOW  MAGIC  snow  cone  machine:  Samuel  Bert  Mfg. 
Co.,  Box  7806,  Dallas,  Tex. 


SOCIALIGHT  beverage  dispenser:  Pepsi-Cola  Co.,  500 
Park  Ave.,  New  York. 

SODA  BAR  drink  dispenser:  Everfrost  Sales  Co.,  14815 
S.  Broodway,  Gardena,  Calif. 

SODAMAKER  beverage  dispenser:  Superior  Refrigera- 
tor Mfg.  Co.,  822-24  Hodiamont  Ave.,  St.  Louis., 
Mo. 

SODAMASTER  beverage  dispenser:  Carbonic  Dispen- 
sers, Inc.,  Herbert  Rd.,  Canfield,  Ohio. 

SODA-MITE  drink  dispensers:  Leitner  Equipment  Co., 
2535  N.  25th  Ave.,  Franklin  Park,  III. 

SODASERVER  soft  drink  dispenser:  Sweden  Freezer 
Corp.,  3401  17th  Ave.  W.,  Seattle  99,  Wash. 

SODASHOPPE  automatic  beverage  dispenser:  Apco, 
Inc.,  1740  Broadway,  New  Yark  19,  N.  Y. 

SOFTSERVER  ice  cream  machine;  Sweden  Freezer  Mfg. 
Co.,  3401  17th  Ave.  W.,  Seattle. 

SOSOLVEX  antistatic  film  cleaner:  S.O.S.  Cinema 

Supply,  602  W.  52nd  St.,  New  York  City. 

SOUNDMASTER  sound  systems,  projectors,  etc.:  Bal- 
lontyne  Co.,  1712  Jackson  St.,  Omaha  2,  Neb. 

SPANOTRAC  curtain  track:  Automatic  Devices  Co., 
2121  South  12th  St.,  Allentown,  Pa. 

SPEEDSTER  do-nut  fryer:  Speedster,  Inc.,  1215  12th 

St.,  Denver. 

SPLICE-O-FILM  automatic  film  splicer:  Harwold  Co., 
1216  Chicago  Ave.,  Evanston,  III. 

SPOT  PECAN  candy  bar;  Hollywood  Brands,  Cen- 
tralia, 111. 

SS  weed  killer:  C.  B.  Dolge  & Co.,  Westport,  Conn. 

STABILARC  motor-generator  sets:  Automatic  Devices 
Co.,  1035  Linden  St.,  Allentown,  Pa. 

STABILINE  voltage  regulators;  The  Superior  Electric 
Co.,  2020  Demers  Ave.,  Bristol,  Conn. 

STARMASTER  fryers,  griddles,  etc.:  Star  Mfg.  Co., 
6300  St.  Louis  Ave.,  St.  Louis. 

STEAMETTE  food  warmer;  Greer  Enterprises,  281  N. 
Grant  Ave.,  Columous  3,  Ohio. 

STEAMRO  hot  dog  steamer  and  bun  warmer;  Star 
Mtg.  Co.,  6300  St.  Louis  Ave.,  St.  Louis  20,  Mo. 

STEELSPIN  merry-go-round:  Jamison  Mfg.  Co.,  8800 
S.  Mettler  St.,  Los  Angeles  3,  Colif. 

STIP-TEX  drive-in  screen  point;  Spatz  Paint  Indus- 
tries, Inc.,  5237  Manchester  Ave.,  St.  Louis  10,  Mo. 

SUPER  CINEPHOR  projection  lenses;  Bausch  & Lomb 
Optical  Co.,  635  St.  Paul  St.,  Rochester  2,  N.  Y. 

SUPER  CINEX  projection  lamp:  C.  S.  Ashcraft  Co., 
Long  Island  City  1,  N.  Y. 

SUPER-GLO  motion  picture  screen;  Hurley  Screen 
Corp.,  96-17  Northern  Blvd.,  Corona  68,  N.  Y. 

SUPER-HIGH  projection  lomps:  Ashcraft  Mfg.  Co., 
Long  Island  City  1,  N.  Y. 

SUPER  155  arc  lamp:  Strong  Electric  Co.,  87  City 
Park  Ave.,  Toledo,  Ohio. 

SUPER  POWER  projection  lamp;  C.  S.  Ashcraft  Mfg. 
Co.,  36-32  38th  St.,  Long  Island  City,  N.  Y. 

SUPERSCOPE  variable  lens:  Superscope,  Inc.,  780  N. 
Gower  St.,  Hollywood,  Calif. 

SU PERLITE  projection  lenses;  Projection  Optics,  330 
Lyell  Ave.,  Rochester  6,  N.  Y. 

SUPER  LUXAR,  projection  lens:  PAR  Products  Corp., 
602  Colorado  Ave.,  Santa  Monica,  Calif. 

SUPER-OPTICA  motion  picture  screen:  Hurley  Screen 
Corp.,  9617  Northern  Blvd.,  Corona  18,  N.  Y. 

SUPER-SERVICE  projector  parts:  LaVezzi  Machine 

Works,  4635  W.  Lake  St.,  Chicago,  III. 

SUPER  SNAPLITE  projection  lenses:  Kollmorgen  Opti- 
cal Corp.,  30  Church  St.,  New  York  7,  N.  Y. 

SUPER  SUCTION  cleaning  equipment;  Nationol  Super 
Service  Co.,  Inc.,  1941  N.  12th  St.,  Toledo  2,  Ohio. 

SUPREX  projector  carbons:  Notional  Carbon  Co.,  Inc., 
30  E.  42nd  St.,  New  York  17,  N.  Y. 

SYNCRO-DYNAMIC  projectors:  J.  E.  Robin,  Inc.,  330 
W.  42nd  St.,  New  York  18,  N.  Y. 


T 

TALLY-KING  hand-operated  traffic  counter:  Faymus 
Div.,  Bankers  & Merchants,  Inc.,  3227  N.  Sheffield 
Ave.,  Chicago  13,  III. 

TANGOS  candy  bar:  Bunte  Bros.  Chase  Candy  Co., 
301  W.  Franklin  Blvd.,  Chicago,  111. 

TASTEE-POP  popcorn  seasoning:  E.  F.  Drew  & Co., 
Irvc.,  New  York  10,  N.  Y. 

TASTY-TWENTY  vender  for  condy,  pastry,  cookie, 
crackers,  gum,  mint  vender:  Rose  Mfg.  Co.,  31  E. 
1 7th  St.,  New  York  3,  N.  Y. 

TELESEAL  underground  cable;  Whitney  Bloke  Co., 
1565  Dixwell  Ave.,  New  Haven  14,  Conn. 

TICKETAKER  ticket  stub  collection  box:  General 

Register  Corp.,  43-01  22nd  St.,  Long  Island  City, 
N.  Y. 

TICOGRAPH  admission  checker:  Theatre  Control  Corp., 
319  Orleans  St.,  Detroit,  Mich. 

TIFA  insecticidol  fog  opplicotor.  Comb.  Equip.  Div.: 
Todd  Shipyards  Corp.,  81-16  45th  Ave.,  Elmhurst, 
Queens,  N.  Y. 


TOILAFEX  toilet  plunger:  Stevens-Burt  Mfg.  Co.,  New 
Brunswick,  N.  J. 

TOOTSIE  ROLLS:  Sweets  Co.  of  America,  1515  Willow 
Ave.,  Hoboken,  N.  J. 

TORNADO  theatre  blowers,  vacuum  cleaners  and 
floor  machines:  Breuer  Electric  Mfg.  Co.,  5100 

N.  Ravenswood  Ave.,  Chicago  40,  111. 

TRAF-I-TROL  exit  control  for  drive-ins:  Drive-In  The- 
atre Service  Co.,  Devon,  Pa. 

TRANS-LUX  rear  projection  screens  & lenses:  Stewart 
Trans-Lux  Corp.,  1111  W.  Sepulveda  Blvd.,  Tor- 
rance, Calif. 

TRANSVERTER  motor  generators  and  rheostats:  The 
Hertner  Electric  Compony,  12690  Elmwood  Ave., 
Cleveland  1 1 , Ohio. 

TRI-DRYER  triple  unit  electric  hand  dryer:  Electric- 
aire  Engineering  Corp.,  3138  W.  Chicago  Ave., 
Chicago  22,  III. 

TROUPER  arc  spotlight:  Strong  Electric  Co.,  85  City 
Park  Ave.,  Toledo,  Ohio. 

TRU-ARC  selenium  rectifier;  J.  E.  Robin,  Inc.,  267 
Rhode  Island  Ave.,  East  Orange,  N.  J. 

TUF-TRED  tire  fabric  matting:  American  Mat  Corp., 
2018  Adams  St.,  Toledo  2,  Ohio. 

u 

U-H-l  projection  lamp:  Strong  Electric  Co.,  87  City 
Park  Ave.,  Toledo,  Ohio. 

ULTRA-WHITE  drive-in  screen  coating;  Drive-In  The- 
atre Mfg.  Co.,  505  W.  9th,  Kansas  City,  Mo. 

ULTREX  projector  carbons:  National  Carbon  Co.,  30 
E.  42nd  St.,  New  York. 

UNIVERSAL  arc  slide  projector:  Strong  Electric  Co., 
87  City  Pork  Ave.,  Toledo. 

UNIVERSAL  in-car  speaker:  Drive-In  Theatre  Mfg. 
CO.,  505  W.  9th  St.,  Kansas  City,  Mo. 


V 

VARI-FOCUS  projection  lens:  Woolensack  Optical  Co., 
Rochester  21,  N.  Y. 

VARISTAT  auto  transformer  dimmer;  Ward  Leonard 
Electric  Co.,  115  MocQuestion  Pkwy.,  So.  Mt.  Ver- 
non, N.  Y. 

VERTAR  rear  projection  lens:  PAR  Products  Corp., 
926  North  Citrus  Ave.,  Hollywood,  Calif. 

VENDARAMIC  hot  drink  cups:  Dixie  Cup  Div.,  Ameri- 
can Can  Co.,  24th  and  Dixie  Ave.,  Easton,  Pa. 

VENTARC  projection  lamp;  National  Theatre  Supply, 
92  Gold  St.,  New  York  38. 

VICTORIA  X 70/35mm  projector:  Cinematogroph  In- 
ternotionol,  Inc.,  341  W.  44th  St.,  New  York  36, 
N.  Y. 

VINYLKOTE  drive-in  screen  paint;  Raytone  Screen 
Corp.,  165  Clermont  Ave.,  Brooklyn  5,  N.  Y. 

VISTA  POP  popcorn  machine;  Manley,  Inc.,  Dept. 
BO-655,  1920  Wyandotte  St.,  Kansas  City,  Mo. 

VITROHM  dimmer:  Ward  Leonard  Electric  Co.,  115 
MacQuestion  Pkwy.,  So.,  Mt.  Vernon,  N.  Y. 

VOICE  OF  THE  THEATRE  sound  systems:  Altec  Lan- 
sing Corp.,  250  W.  57th  St.,  New  York  19,  N.  Y. 

VORTEX  paper  cups:  Dixie  Cup  Co.,  Easton,  Pa. 


w 

WALKER  HI  INTENSITY  SCREENS:  Notional  Theatre 
Supply,  Div.  of  National-Simplex-Bludworth,  Inc., 
92  Gold  St.,  New  York  7,  N.  Y. 

WALNUT  CRUSH  candy  bars:  Fenn  Bros.,  Inc.,  114- 
128  E.  10th  St.,  Sioux  Falls,  S.  Dak. 

WEATHER  CAP  in-cor  speakers:  Notional  Theatre 
Supply,  92  Gold  St.,  New  York  38. 

WEATHERMASTER  in-car  speaker;  Sound  Crofters, 
232  Crown  Ave.,  Scranton,  Pa. 

WESTCHESTER  utility  ond  burning  cart;  County 
Specialties,  Box  468,  Ossining,  N.  Y. 

WHIRL-A-DOG  hot  dog  mochine:  Helmco,  Inc.,  7400 
W.  Lawrence  Ave.,  Chicago  31. 

WHIRLWIND  cotton  candy  machine;  Gold  Medal 
Products  Co.,  318  East  Third  St.,  Cincinnati,  Ohio. 

WHIZ  candy  bar:  Poul  F.  Beich  Co.,  Front  St.,  Bloom- 
ington, 111. 

WHIZ  BANG  popcorn  machine:  Gold  Medol  Products 
Co.,  318  E.  3rd  St.,  Cincinnoti  2,  Ohio. 

WONDERTONE  indoor  projection  screen:  Raytone 

Screen  Corp.,  165  Clerment  Ave.,  Brooklyn,  N.  Y. 

X Y Z 

XR-171  anti-static,  plastic-coated  screen.  Technikote 
Corp.,  63  Seabring  St.,  Brooklyn  31,  N.  Y. 

ZERO  candy  bar:  Hollywood  Brarxds,  Inc.,  836  S. 
Chestnut,  Centrolio,  III. 


THEATRE  EQUIPMENT  AND  SUPPLY  DEALERS:  U.S.  AND  CANADA 

KEY  TO  SYMBOLS;  (C)  Century  dealers;  (R)  RCA  affiliates;  (B)  Ballantyne;  Notional  Theatre  Supply  dealers  are  indicated  by  name.  Others  are  unaffiliated. 


ALABAMA:  Birmingham — The  Queen  Feature  Service, 
Inc.,  I912V2  Morris  Ave.  (C) 

ARIZONA:  Phoenix — National  Theatre  Supply,  1 1 1 
W.  Jockson. 

Phoenix  Theotricol  Supply,  324  N.  1 1 Wy. 

Tuscon — Arizona  Fiim  Supply,  33  West  Congress  St. 

ARKANSAS:  Little  Rock — Arkansos  Theatre  Supply, 
1008  Main  (B) 

CALIFORNIA:  Fresno — Midstote  Theatre  Supply,  1906 
Thomas  Ave. 

Los  Angeles — J.  M.  Boyd  Co.,  2032  S.  Vermont  Ave. 
John  P.  Filbert  Co.,  Inc.,  2007  Vermont  Ave.  (R) 
National  Theatre  Supply,  1961  S.  Vermont  Ave. 
Pembrex  Theatre  Supply,  1969  S.  Vermont  Ave.  (C) 
B.  F.  Sheerer  Co.,  1964  S.  Vermont  Ave. 

Sacramento — Glenn  E.  Koropp,  3600  Ysidro  Way 
San  Francisco — Nationol  Theotre  Supply,  255  Golden 
Gate  Ave. 

Walter  G.  Preddey,  187  Golden  Gote  Ave.  (C) 

B.  F.  Shearer  Co.,  of  California,  243  Golden  Gate  Ave. 
Western  Theotricol  Equipment  Co.,  168  Golden  Gote 
Ave.  (R) 

COLORADO:  Denver — National  Theatre  Supply,  21  1 1 
Champa  St. 

Service  Theatre  Supply  Co.,  2054  Broodway  (B) 
Western  Service  & Supply,  Inc.,  2120  Broadway  (R) 

CONNECTICUT:  New  Haven — National  Theatre  Sup- 
ply, 122  Meadow  St. 

DISTRICT  OF  COLUMBIA;  Washington,  D.  C. — Elmer 
JH.  Brient  & Sons,  Inc.,  925  New  Jersey  Ave., 
N.  W.  (R) 

Lust  Theatre  Supply,  1001  New  Jersey  Ave.,  N.  W. 
R.  & S.  Theotre  Supply,  920  New  Jersey  Ave.,  N.  W. 

FLORIDA:  Jacksonville — Southeastern  Theatre  Equip>- 
ment,  206  E.  Bay  St.  (R) 

Roy  Smith  Co.,  365  Pork  St. 

Miami — Joe  Hornstein,  Inc.,  273  W.  Flagler  St.  (C) 
Pearce  Theatre  Equipment,  320  W.  Flagler 
Tampa — ^United  Theatre  Supply,  206  Memorial  H'way 

GEORGIA:  Albany — Dixie  Theotre  Service  & Supply, 
1010  North  Slappey  Dr.  (B) 

Atlanta — Capitol  City  Supply,  Inc.,  161  Walton  St, 
N.  W.  (C) 

Dixie  Theatre  Service  and  Supply,  95  Walton  St., 
N.  W.  (B) 

National  Theotre  Supply,  187  Walton  St.,  N.  W. 
Southeostern  Theotre  Equipment  Co.,  203  Luckie 
St.,  N.  W.  (R) 

Wil-Kin  Theatre  Supply,  301  North  Ave.  N.  E. 
Savannah — Rhodes  Sound  & Projection  Service,  218 
E.  56th  Street 


ILLINOIS:  Chicago — Abbott  Theatre  Equipment,  1309 
S.  Wobosh  Ave.  (R) 

An-Gar  Co.,  2831  N.  Clork  St.  (C) 

Gordner  Theatre  Service,  Inc.,  1235  S.  Wabash 
Movie  Supply  Co.,  1318  S.  Wobosh  (C) 

Notional  Theatre  Supply,  1325  S.  Wobosh 
Coulterville — Frank  McLean  Theatre  Service,  Second 
ond  Vine  Sts. 


INDIANA;  Evansville — Evansville  Theotre  Supply  Co., 
2400  E.  Chandler  Ave. 

Indianapolis — Ger-Bar,  Inc.,  442  N.  Illinois 
National  Theatre  Supply,  436  N.  Illinois 
Union  City — 'Projection  Equipment  Co.  (B) 

IOWA:  Des  Moines — Des  Moines  Theatre  Supply,  1121 
High  St.  (B)  (C) 

Notionol  Theatre  Supply,  1102  High  St. 


KANSAS;  Wichita — Southwest  Theotre  Equipment  Co., 
118'/i  W.  Douglos  Ave. 

Topeko — Fred  M.  Walls,  Theotre  Service  Co.,  827 
Wayne  Ave. 


KENTUCKY:  Louisville — Foils  City  Theatre  Equipment 
Co.,  427-29  South  3rd  St. 

Hadden  Theatre  Supply  Co.,  209  S.  3rd  St.  (C) 


LOUISIANA:  New  Orleans — Hodges  Theatre  Supply 
Co.,  1309  Cleveland  Ave. 

Johnson  Theatre  Service,  1409  Cleveland  (B) 

Notional  Theatre  Supply,  220  S.  Liberty  St. 

Shreveport — Alon  Boyd,  Jefferson  Hotel  Bldg.  (C) 

MARYLAND:  Baltimore — J.  F.  Dusman  Co.,  12  E.  25th 
St.  (C) 

National  Theatre  Supply,  417  St.  Paul  Place 


MASSACHUSETTS:  Boston — American  Theatre  Supply, 
616  Washir>gton 

Capitol  Theotre  Supply  Co.,  28  Piedmont  St.  (R) 
Mojor  Theotre  Equipment  Co.,  44  Winchester  St. 
Mossochusetts  Theatre  Equipment  Co.,  Inc.,  20  Pied- 
mont St.  (C) 

Notional  Theatre  Supply,  37  V/inchester  St. 

Theotre  Service  & Supply  Co.,  Inc.,  18  Piedmont  St. 

MICHIGAN:  Detroit — Amusement  Supply  Co.,  208  W. 
Montcolm  St. 

Forbes  Theatre  Supply,  210-14  W.  Montcalm  St.  [R) 
Notional  Theatre  Supply,  2312  Cass  Ave. 

Grand  Rapids — Ringold  Theatre  Equipment  Co.,  106 
Michigon  St.,  N.  W. 


MINNESOTA:  Minneapolis — AVED  Theatre  Service, 

830  Lumber  Exchange  Bldg.  (B) 

Elliott  Film  & Theatre  Equipment  Co.,  1110  Nicollet 
Frosch  Theatre  Supply,  1111  Currie  Ave.  (R) 

Mpis.  Theatre  Supply,  75  Glenwood  Ave.  (C)  (R) 
Notional  Theatre  Supply,  56  Glenwood  Ave. 

Norm  Mointenance,  1017  E.  Franklin 
Western  Theatre  Equipment  Exchange,  45  Glenwood 
Ave. 


MISSISSIPPI:  Jackson — Jackson  Theatre  Supply  Co., 
414  W.  Copital  St. 

MISSOURI:  Kansas  City — Great  Western  Stage  Equip- 
ment Co.,  1 324  Grand 

Missouri  Theatre  Supply  Co.,  115  W.  18th  St.  (R)  (B) 
National  Theatre  Supply,  223  W.  18th  St. 

Shreve  Theatre  Supply  Co.,  217  W.  18th  St.  (C) 
Stebbins  Theatre  Equipment  Co.,  1 804  Wyandotte  St. 
St.  Louis — National  Theatre  Supply,  3212  Olive  St. 

St.  Louis  Theatre  Supply  Co.,  3310  Olive  St.  (R)  (B) 


NEBRASKA:  Omaha — ^The  Ballantyne  Co.,  1712  Jack- 
son  St.  (B) 

Notional  Theatre  Supply,  307  N.  16th 
Quality  Theotre  Supply  Co.,  Inc.,  1515  Davenpo'rt 
St.  (C) 

The  Western  Theotre  Supply  Co.,  214  N.  15th  St.  (R) 


NEW  JERSEY:  Asbury  Park — Clark  Theatre  Supply, 
P.  O.  Box  835 


NEW  MEXICO:  Clovis — Eostern  New  Mexico  Theotre 
Supply  Co.,  Box  1099 


NEW  YORK:  Albany — Albany  Theatre  Supply  Co.,  443 
N.  Peorl  St.  (B)  (C) 

National  Theatre  Supply,  962  Broadway 
Auburn — Auburn  Theatre  Equipment,  5 Court  St.  (B) 
Buffalo — Buffalo  Theatre  Equipment  ond  Seating, 
505  Pearl  St. 

Eastern  Theotre  Supply  Co.,  Irvc.,  496  Pearl  St.  (R) 
Notional  Theatre  Supply,  500  Peorl  St. 

United  Projector-Film  Corp.,  228  Franklin  St. 

New  York — ^Amusement  Supply  Co.,  Inc.,  341  W.  44th 
St.  (C) 

Capitol  Motion  Picture  Supply,  630  Ninth  Ave.  (R) 
Grown  Motion  Picture  Supplies  Corp.,  354  West  44th 
Joe  Horrtstein,  Inc.,  341  W.  44th  St. 

National  Theatre  Supply,  356  W.  44th  St. 

S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St. 

Stor  Cirvemo  Supply  Co.,  621  W.  55th  St. 


NORTH  CAROLINA:  Charlotte  — Charlotte  Theatre 
Supply,  227  Church  St.  (B) 

Dixie  Theotre  Supply  Co.,  213  3rd  St. 

Horris  Theotre  Soles,  Irw:.,  321-25  S.  Church  St. 
Independent  Theatre  Supply,  216  W.  4th  St. 

Stondord  Theatre  Supoly  Co.,  219  S.  Church  St.  (C) 
Nationol  Theatre  Supply,  304  S.  Church  St. 
Theatricol  Engineering  Co.,  Rt.  2,  Sherbrooke  Rd. 
Theatre  Equipment  Co.,  1220  E.  7th  St. 

Wil-Kin  Theotre  Supply,  Inc.,  229  S.  Church  St. 
Greensboro — Stondord  Theatre  Supply  Co.,  Inc.,  215 
E.  Washington  St.  (C) 

Theatre  Suppliers,  Inc.,  3101  High  Point  Rd. 


NORTH  DAKOTA:  Fargo — ^McCorthy  Theotre  Supply 
Co.,  67  N.  4th  St. 


OHIO:  Cincinnati — Cincinnati  Theatre  Supply  Co., 

Inc.,  3601  Bpworth  Ave. 

Midwest  Theatre  Supply  Co.,  Inc.,  1638  Central 
Porkway  (R) 

Notionol  Theotre  Supply,  1637  Control  Pkw. 

Cleveland — Clevelond  Projector  Co.,  2108  Payne  Ave. 
(B) 

Nationol  Theotre  Supply.  2128  Payne  Ave. 

Ohio  Theatre  Supply  Co.,  2108  Poyne  Ave. 

Oliver  Theatre  Supply,  East  23rd  & Payne  Ave.  (R) 
Columbus — American  Theatre  Supply,  165  N.  St.  (B) 
Cuyahoga  Falls — Jones  Projector  Co.,  2727  6th  St. 
Dayton — Dayton  Theatre  Supply,  4679  Richwood  Dr. 
Toledo — ^American  Theatre  Supply  Co.,  439  Dorr  St. 
Theatre  Equipment  Co.,  1206  Cherry  St.  (C) 

Toledo  Theatre  Supply  Co.,  3916  Secor  Rd. 

OKLAHOMA:  Oklahoma  City — Century  Theatre  Sup- 
ply Co.,  706  W.  Grond  (B) 

W.  R.  Howell,  1 5 N.  Dewey 

National  Theatre  Supply,  700  W.  Grand  Ave. 

OklolK>ma  Theatre  Supply,  628  W.  Grand  Ave.  (R)  (B) 


OREGON:  Portland — Modern  Theotre  Supply  Co.,  1935 
N.W.  Kearney 

B.  F.  Shearer  Co.,  1947  N.W.  Kearney  St. 


PENNSYLVANIA:  Philadelphia — Blumberg  Bros.,  1305- 
07  Vine  St.  (R) 

National  Theatre  Supply,  1310  Vine  St. 

Superior  Theatre  Equip.  Co.,  1315  Vine  St. 

Pittsburgh — Atlas  Theatre  Supply  Co.,  402  Milten- 
berger  St., 

Notionol  Theatre  Supply,  86  Van  Broom  St. 

RHODE  ISLAND:  Providence — Rhode  Island  Theatre 
Supply  Co.,  357  Westminster  St. 

SOUTH  CAROLINA:  Florence — Ace  Camera  Supply, 
150  N.  Irby  St. 

Greenville — Trio  Amusement  Co.,  229  N.  Moin  St. 


SOUTH  DAKOTA:  Sioux  Foils — American  Theatre  Sup- 
ply, 316  S.  Main  St.  (B) 

TENNESSEE:  Memphis — National  Theatre  Sup>ply, 

412-414  S.  2nd  St. 

Tri-State  Theatre  Supply,  320  S.  Second  St.  (C)  (R) 

TEXAS:  Dallas — Hardin  Theatre  Supply  Co.,  714  S. 

Hampton  Rd.  (B)  (C) 

Herber  Bros.,  408  S.  Harwood  St. 

Modern  Soles  and  Service,  2200  Young  St. 

National  Theatre  Supply,  300  S.  Harwood  St. 
Southwestern  Theatre  Equipment,  2010  Jackson  St.  (R) 
Lou  Walters  Projector  Repair  Service,  8140  Hunnicut 
Rd. 

El  Paso — El  Paso  Theatre  Equipment  Co.,  2804  Cat- 
nip Ave. 

Houston — Southwestern  Theatre  Equipment  Co.,  1618 
Austin  St.  (R) 

Son  Antonio — ^Independent  Theotre  Supply,  2750  E. 
Houston  St. 

Alamo  Theatre  Supply  Co.,  1303  Alametos 
Equipo  Sales  Co.,  915  S.  Alamo  St. 

UTAH:  Salt  Lake  City — Inter-Mountoin  Theatre  Sup- 
ply Co.,  264  E.  First  South  St. 

Notionol  Theotre  Supply,  368  E.  1st  South  St. 
Western  Sound  & Equipment  Co.,  264  E.  1st  South 
St.  (R) 

VIRGINIA:  Norfolk— Norfolk  Theatre  Supply  Co.,  2706 
Colley  Ave. 

Roanoke — Perdue  Cinema  Service,  36  Kirk  Ave.,  S.W. 

WASHINGTON:  Seattle — American  Theatre  Supply 

Co.,  Inc.,  2300  1st  Ave.  at  Bell  St.  (B) 

S.  F.  Burns  & Co.,  2319  2nd  Ave. 

Modern  Theatre  Supply,  Inc.,  2400  3rd  Ave.  (R) 
Notional  Theotre  Supply,  2319  2nd  Ave. 

B.  F.  Sheerer  Co.,  2318  2nd  Ave. 

WEST  VIRGINIA:  Charleston — Chorleston  Theatre 

Supply  Co.,  506  Lee  St. 

Clarksburg — Lovett  & Co.,  333  W.  Pike  St. 

Elkins — Veterans  Electrical  Construction  & Service, 
Inc.,  Randolph  Ave.  at  3rd  St.  (B) 

Huntington — Theatre  Service  & Supply,  1019  10th  St. 

WISCONSIN:  Milwaukee — Vic  Manhordt  Co.,  Irvc., 
1 705  W.  Clybourn  St.  (R) 

National  Theatre  Supply,  1027  N.  8th  St. 

The  Roy  Smith  Co.,  710  W.  State  St. 

Theatre  Equipment  & Supply,  1009  N.  7th  St.  (B) 
Osceola — Stor  Theatre  Supply  Co.,  36  N.  Cascade  St. 


CANADA 

ALBERTA:  Calgary — Dominion  Sound  Equipmerrts, 

Ltd.,  712  8th  Ave.  W.  (C) 

Sharp's  Theatre  Supplies,  Ltd.,  Film  Exchange  Bldg. 
Edmonton — Dominion  Sourvd  Equipments,  10330  104th 
St. 

M.  L.  Adamson  Co.,  9921  112th  St. 

J.  M.  Rice  & Co.,  Ltd.,  10029  Jasper  Ave.  (B) 


BRITISH  COLUMBIA:  Vancouver — Dominion  Sourvd 

Equipments,  Ltd.,  2162  W.  12th  St. 

Dominion  Theatre  Equipment  Co.,  Ltd.,  847  Davie 
St.  (C) 

Generol  Theotre  Supply  Co.,  Ltd.,  914-16  Davie  St. 
La  Solle  Recreations,  Ltd.,  (Theatre  Choir  & Carpet 
Oiv.),  945  Granville  St. 

Theatre  Equipvment  Supply,  2182  W.  12th  St.  (B) 


MANITOBA:  Winnipeg — Dominion  Sound  Equipments, 
Ltd.,  218-222  Fort  St.  (C) 

Generol  Theatre  Supply  Co.,  Ltd.,  271  Edmonton  St. 
J.  M.  Rice  & Co.,  Ltd.,  430  Kensington. 


NEW  BRUNSWICK:  St.  John — Dominion  Sourvd  Equip- 
ments, Ltd.,  4 Hozen  Ave.  (C) 

Generol  Theatre  Supply  Co.,  Ltd.,  86  Chorlotte  St. 


NEWFOUNDLAND:  St.  John — Atlantic  Films  & Elec- 
tronics, Ltd.,  22  Prescott  St. 

Charles  Hutton  & Sons,  222  Woter  St. 

Motion  Picture  Supplies,  Ltd.,  22  Prescott  St. 


NOVA  SCOTIA:  Halifox — ^Dominion  Sound  Equipments, 
Ltd.,  76  Hollis  St.  (C) 

General  Theatre  Supply  Co.,  69  Fenwick  St. 


ONTARIO:  Ottowa — Dominion  Sourvd  Equipments, 

Ltd.,  18  Western  Ave. 

Generol  Theotre  Supply  Co.,  41  Belmont  Ave. 

Toronto — Arrow  Films,  Ltd.,  214  Adeloide  St.,  W. 

Coleman  Electrical  Co.,  1 8 Dundas  Sq. 

Dominion  Sound  Equipments,  45  Wingold  Ave.  (C) 

Generol  Theatre  Supply  Co.,  Ltd.,  861  Bay  St. 

QUEBEC:  Montreal — Best  Theatre  Supply  Co.,  4828 
St.  Dennis  St. 

Dominion  Sound  Equipments,  Ltd.,  4040  St.  Catherine 
St.,  W.  (C) 

General  Theatre  Supply  Co.,  288  St.  Catherine  St. 

RCA  Victor  Co.,  Ltd.,  1001  Lenoir  St. 

Quebec,  P.  Q. — Dominion  Sound  Equipments,  Ltd., 
1299  Blvd.  Chorest 

SASKATCHEWAN:  Regina — Dominion  Sourvd  Equip- 

ments, Ltd.,  No.  5 Pisch  Block,  1553  Albert  (C) 


COOLER-CLEANER 


TROUBLE-FREE 


MORE  CONVENIENT 


A complete  change  of  air  12  times  a minute.  Prevents  smoke  and  soot 
from  settling  on  the  mirror.  30  degrees  cooler  than  other  high  powered 
lamps.  The  cold  type  reflector  is  cooled  by  twice  as  much  air  as  used  in 
other  lamps.  Uses  existing  exhaust  systems  which  work  efficiently  with 
arcs  operating  at  90  amperes  or  above. 


Heavy  duty  pure  silver  carbon  contacts.  Fully  enclosed  single-piece  water 
conducting  tube  for  each  contact.  No  water  connections,  no  flexible  con- 
duit, no  welded  or  clamped  joints  to  break  or  ieak  at  the  contact. 


MORE  EFFICIENT 


The  spot  is  shaped  to  the  dimensions  of  the  aperture,  eliminating  the 
light  waste  of  round  spots.  Accommodates  full  20-inch  13.6  mm  positive 
to  project  a double  35  or  70  mm  reel  more  than  lamps  which  cannot  burn 
this  length.  The  single  adjustment  feed  control  can  be  set  to  burn  the 
desired  number  of  inches  of  carbon  per  hour,  from  7 to  22,  by  means  of 
separate  geared  head  motors. 


Integrated  arc  control  system  automatically  maintains  a uniform  gap 
length  with  the  crater  accurately  held  at  the  focal  point  of  the  reflector, 
to  maintain  a screen  light  of  constant  intensity  and  color.  Rear  door 
permits  easy  retrimming,  and  cleaning  of  the  reflector.  Easy  installation 
in  low  ceiling  rooms. 


NATIONAL  THEATRE 


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AND  IN  THE 
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Boxoffice  I 

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LEADS  BY 

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Short  subjects  have  gone  global  in  greater  numbers  than  ever  this  year,  as  producers  search 
for  new  materials  to  provide  entertainment  for  the  world's  screens.  While  color  cartoons 
the  most  popular  items,  travel  featurettes  are  increasing  in  number,  as  are  other  live- 
short  films.  Scenes  from  several  upcoming  subjects  are  shown  above,  and  a 
on  1961-62  product  appears  in  a special  short  subjects  section  in  this  issue. 


remain 

action 

report 


Promotion 

featuring 

Short  Subjects 


LONG  ON  SUBJECT  VARIETY 
LONG  ON  AUDIENCE  INTEREST 
LONG  ON  TIMELINESS 

Play  Shorts  From  20th 


Ski  New  Horizons 

COLOR  by  DELUXE  • CINEMASCOPE 

Assignment  Inom 

COLOR  by  DELUXE  • CINEMASCOPE 

South  Africa  Today 

COLOR  by  DELUXE  • CINEMASCOPE 

SooNO  Of  Arizona 

COLOR  by  DELUXE  • CINEMASCOPE 

Sport  fishing  Family  Style 

COLOR  by  DELUXE  • CINEMASCOPE 


Paris  Medley 

COLOR  by  DELUXE  • CINEMASCOPE 

Assignment  Pakistan 

COLOR  by  DELUXE  • CINEMASCOPE 

MEL  ALLEN’S 

Football  Highlights  Of  1961 

CINEMASCOPE 

Assignment  Egypt 

COLOR  by  DELUXE  • CINEMASCOPE 


Plus  dozens  of  TERRYTOOHS  and  Twice 
Weekly  Issues  of  MOVIETONE  NEWS! 


I 


I 


I 


I 


I 


THE  NATIONAL  FILM  WEEKLY  | 

Published  in  Nine  Sectional  Editions  || 

BENSHLYEN  | 

Editor-ir.-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN ..  Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Puglication  Offices:  825  Van  Brunt  Blvd. 

Kansas  City  24,  Mo.  Nathan  Cohen,  Bi:- 
ecutive  BWitor;  Jesse  fflilyen.  Managing 
Editor:  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 

Thateher,  Editor  The  Modem  Theatre 
Section.  Telephone  CHestnut  1-7777. 

Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
fellcr  Center,  New  York  20,  N.  ¥.  Donald 
M.  Mersereau,  Associate  Publisher  & 

General  Alanager:  A1  Steen,  Eastern  Edi-  |g 

tor.  Telepltone  COlumbus  5-6370.  iji;^ 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B.  M 

Qow,  Telephone  Superior  7-3972.  Adver-  S|:| 

rising — 5809  North  Lincoln,  Louis  Diditr  i-i::: 

iuid  Jack  Broderick,  Telephone  I.Ongbeacti  ss 

1-5284.  II 

Western  Offices:  Editorial  and  Film  ,\dier- 
tising — 6404  Hollywood  Bird.,  Hollywood 
28,  Calif.  Telephone  Hollywood  5-1186. 

Equipment  and  Non-Film  Advertising — 

672  S.  Lafayette  Park.  Los  Angeles, 

Calif.  Bob  Wettstein,  manager.  Tele- 
phone Dunkirk  8-2286. 

London  Office:  Anthony  Griiner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
HUlside  6733. 

The  MODERN  THE.4TRE  Section  is  in- 
cluded hr  the  first  issue  of  each  month. 

.Atlanta:  Jean  Mullis,  P.  0.  Box  1695. 

.Albany:  J.  S.  Conners,  140  State  St. 

Baltimore:  George  Browning,  119  E. 

25th  St. 

Boston:  Guy  Livingston.  80  Boylston, 

Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
Cincinnati:  Fiances  Hanford,  UNiverslty 

1- 7180. 

Cieveland:  W.  Ward  Marsh,  Plain  Dealer. 

Columbus:  Fred  Oestreicher,  52%  W. 

North  Broadway. 

Dallas:  Mable  Guinan,  5927  Wlnton. 

Denver:  Bruce  Marshall,  2881  S.  Cherry 
Way. 

Des  Moines:  Pat  Cooney,  2727  49th  St. 

Detroit:  H.  F.  Reves,  906  Fox  Theatre 

Bldg.,  woodward  2-1144. 

Hartford:  Allen  M.  Widem,  CH  9-8211. 
Indianapolis:  Norma  Geraghty,  436  N.  H- 
linois  St. 

Jacksonville:  Robert  Cornwall,  1199  Edge- 
wood  Ave. 

.Mempliis:  Null  Adams.  707  Spring  St. 

Miami:  Martha  Lummus,  622  N.E.  98  St. 

.Milwaukee:  Wm.  Nichoi,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood. 

New  Orleans:  Mrs.  Jack  Auslet,  2268% 

St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Philadelphia:  A1  Zurawskl,  The  Bulletin. 

Pittsburgh:  R.  F.  Klingensmith,  516  Jean-  , 

ette,  Wilklnsburg,  Cllurchill  1-2809. 

Portland,  Ore.:  .Arnold  Marks,  Journal. 

Providence:  Wm.  Trambukis,  Loew’s  State. 

St.  Louis:  Joe  & Joan  Pollack.  7335 
Shaftsbury,  University  City,  PA  5-7181. 

Salt  Lake  City:  H.  Pearson.  Deseret  News. 

San  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 

Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

In  Canada 

.Montreal:  Room  314,  625  Belmont  St., 

Jules  Larochelle. 

St.  John:  43  Waterloo.  Sam  Babb. 

Toronto:  2675  Bayvlew  Ave.,  Willowdale, 

Ont.  W.  Gladish. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
GranviUe  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 

Kenneth  Beach.  ^ 

Member  Audit  Bureau  of  Circulations  '{, 

Second  Class  postage  paid  at  Kansas  City, 

Mo.  Sectional  Edition,  $3.00  per  year.  If- 

National  Edition,  $7.50. 

NOVEMBER  2 7,  1961  | 

Vol.  80  No.  6 i 


ON  THE  RIGHT  TRACK 


Decision  by  Metro-Coldwyn-Mayer  to 
make  a quantity  of  its  older  pictures  avail- 
able to  theatres — rather  than  to  television — cer- 
tainly is  a move  in  the  right  direction.  As  Robert 
Mochrie,  vice-president  and  general  sales  man- 
ager of  MGM,  stated,  there  is  substantial  revenue 
in  this  product.  But,  more  important,  is  the  aid 
this  w ill  be  to  hundreds  of  theatres  to  overcome, 
partially  at  least,  the  product  shortage. 

While  a considerable  quantity  of  post-1948 
product,  and  some  that  originally  was  released 
in  the  late  1950s,  has  been  sold  to  television, 
there  still  is  a sizeable  backlog  that  has  not. 
There  is  some  reason  or  hope,  at  least,  that  the 
several  companies  that  have  not  yet  disposed 
of  their  post-1948  inventories  to  TV  wdll  con- 
tinue to  refrain  from  doing  so,  which  might 
turn  out  to  be  the  case,  if  the  older  Metro  prod- 
uct makes  the  good  showing  expected  from  it. 

MGM’s  plan  of  marketing  its  older  product 
through  independent  regional  distributors  can 
serve  as  the  best  means  of  getting  the  most  out 
of  it — for  exhibitors,  the  distributors  and  MGM. 
It  has  been  demonstrated  many  times  that  good 
reissues,  properly  merchandised  and  given  fresh, 
new  promotional  treatment,  can  produce  excel- 
lent boxoffice  results.  In  fact,  some  of  this 
product  has  done  better  on  the  second  time 
around  than  on  its  initial  release.  But,  in  these 
instances,  it  wasn’t  just  booked  as  fill-in.  It  was 
judiciously  handled. 

With  some  600  post-’48  theatrical  features  re- 
ported to  have  been  made  available  to  TV,  that 
market  may  have,  or  soon  will,  reach  the  satura- 
tion point.  The  income  from  this  source,  doubt- 
less, has  passed  the  peak.  But  that  is  no  assur- 
ance that  the  quick  and  easy  dollar  will  he  less 
sought  after  by  the  picture  companies — unless 
they  find  that  a better  income  source  can  be 
counted  upon  through  the  release  of  this  older 
product  to  theatres. 

Of  course,  neither  exhibitors  nor  distributors 
would  want  to  see  theatrical  screens  flooded 
with  reissues,  whether  fairly  new  or  old.  That’s 
why  we  say  “judicious  handling”  is  necessary. 
And  that  entails  selectivity  in  the  offerings  of 
such  product — making  available  those  that  can 
best  be  counted  on  for  good  boxoffice  returns, 
and  leaving  the  rest  in  the  vaults — and  keeping 
them  there,  away  from  TV. 

As  for  thus  increasing  the  product  supply, 
it  should  serve  largely  as  a stop-gap,  though 
it  can  continue  to  furnish  a means  for  adding 
boxoffice  as  well  as  rental  revenue  indefinitely. 
The  need  for  high-quality,  new  product  will  not 
be  abated.  The  supply  must  be  increased. 


whether  that  calls  for  the  creation  of  new  pro- 
ducing companies  or  increased  output  by  ex- 
isting studios,  or  both. 

★ ★ 

A Reminder 

When  producer-distributors  first  sold  their 
vintage  backlogs  to  TV,  they  said  that  their 
financial  condition  made  this  necessary  and  that 
the  income  thereby  derived  would  enable  them 
to  increase  their  output  of  theatrical  features. 
Since  then,  nearly  all  of  these  companies  have 
been  producing  films  especially  for  television, 
while  their  theatrical  output  has  decreased.  More- 
over, with  a couple  of  exceptions,  all  of  the 
producing-distributing  companies  now  are  re- 
porting record  profits.  So,  it  would  appear,  the 
urgency  of  “outside”  money  is  no  longer  a case 
of  “life  or  death.”  But  the  survival  of  many 
a theatre  still  is  at  stake  for  want  of  product. 
That  should  now  be  given  every  consideration 
and  the  utmost  of  attention  by  producer-distribu- 
tors— not  just  for  sentiment’s  sake,  for  the 
profit  opportunity  in  the  theatre  field  still  exists 
and  can  be  greatly  enhanced. 

★ ★ 

UA's  Farsightedness 

If  any  new  signs  of  stability  in  the  industry 
or  any  integral  part  of  it  are  needed.  United 
Artists  has  furnished  them  through  the  recent 
announcement  of  its  production  plans  carrying 
clear  into  1964.  That’s  very  long-range  planning. 
And  it  is  highly  significant  on  several  counts. 
It  isn’t  just  a “pencilled-in”  projection,  for,  of 
the  19  important  pictures  scheduled  for  1962, 
all  but  three  have  been  completed  and  those 
pictures  are  to  begin  filming  before  the  end 
of  this  year. 

Incidentally,  the  1962  count  represents  an 
increase  of  30  per  cent  over  the  1961  output  of 
major  product.  In  that  category,  the  1963  lineup 
exceeds  that  of  1961,  with  stars,  producers  and 
directors  set  for  virtually  all  of  these  pictures. 
While  the  1964  schedule  is  not  quite  so  complete, 
it  contains  a high  quotient  of  major  story 
properties  that  UA  reports  are  in  the  active 
stages  of  production. 

Once  again,  Arthur  Krim,  L A president,  and 
his  associates  are  to  be  congratulated  on  their 
progress  which  has  been  built  on  planning  care- 
fully and  well  ahead,  both  for  current  needs 
and  for  the  future. 


I 


ALLIED  READY  FOR  ITS  FIRST 
CONCLAVE  UNDER  MODERATES 


Ass'n  Comes  Back  Strong 
Following  Near  Collapse 
After  1959  Session 

MIAMI  BEACH  — A sti'onger  and  yet 
more  moderate  Allied  States  Ass’n  will  open 
its  annual  convention  here  next  Monday 
(4)  on  the  very  site  where  the  organiza- 
tion almost  came  to  a disastrous  end.  It 
was  at  the  Eden  Roc  Hotel  two  years  ago 
that  internal  strife  and  friction  split 
the  board  of  directors  down  the  middle, 
resulting  in  three  units  seceding  from  the 
national  body  and  threats  of  others  fol- 
lowing suit.  The  dissension  stemmed  from 
disagreement  over  a choice  of  a new  presi- 
dent. 

In  the  last  two  years.  Allied  has  been 
going  through  a reorganization,  first  under 
A1  Myrick  of  Iowa  and  then  under  the 
current  president,  Marshall  Fine  of  Cleve- 
land. A few  months  ago,  the  prospects  for 
a well-attended  convention  appeared  re- 
mote, but  apparently  considerable  interest 
has  been  instilled  and,  as  one  Allied  leader 
said,  reservations  have  exceeded  expecta- 
tions. A chartered  planeload  of  delegates 
from  Michigan  will  be  on  hand,  while  New 
Jersey  is  sending  the  largest  contingent 
in  recent  years.  Large  groups  from  other 
units  also  have  signified  their  intentions 
to  be  present. 

SEE  FINE’S  RE-ELECTION 

In  all  probability.  Fine  will  be  reelected 
to  the  presidency.  This  was  indicated  by 
an  informal  poll  of  Allied  executives  who 
expressed  the  opinion  that  Fine  had  done 
an  excellent  job  in  helping  to  restore  the 
association.  In  fact,  it  was  said  that  the 
entire  slate  of  officers  would  be  kept  in 
office. 

Allied  members  have  voted  Walt  Disney 
the  producer  of  the  year  by  a large  ma- 
jority of  the  membership  ballot,  as  the 
producer  contributing  most  to  the  indus- 
try, Ben  Marcus,  convention  chairman, 
announced  this  week.  Disney  will  be  in- 
vited to  receive  the  award  in  person  at  the 
convention. 

Citing  the  consecutive  release  of  “Swiss 
Family  Robipson,”  “Absent-Minded  Pro- 
fessor,” and  “Nikki,”  Marcus  said,  “These 


Voted  Allied  Honors 


ALFRED  HITCHOCK 
Director  of  Year 


WALT  DISNEY 
Producer  of  Year 


CHARLTON  HESTON  NATALIE  WOOD 

Actor  of  the  Year  Actress  of  the  Year 


outstanding  productions  did  a great  deal 
to  boost  exhibitor  morale  as  well  as  to 
increase  theatre  attendance. 

Marcus  also  announced  that  Alfred 
Hitchcock  had  been  voted  outstanding  di- 
rctor  of  1961,  Charlton  Heston  the  out- 
standing actor,  Natalie  Wood  the  outstand- 
ing actress,  and  Paula  Prentiss  and  Warren 
Beatty  the  outstanding  new  personalities 
of  the  year.  Along  with  Arthur  Krim,  presi- 
dent of  United  Artists,  previously  named 
outstanding  industry  personality  of  the 
year,  and  Harry  Hendel,  Pittsburgh,  chosen 
exhibitor  of  the  year,  they  will  be  honored 
at  Allied’s  Awards  dinner  December  7. 

Members  of  the  board  will  meet  next 
Saturday  and  Sunday  (2,3)  to  elect  officers, 
discuss  trade  matters  and  other  problems 
confronting  the  exhibitors  of  the  country. 
Registration  for  the  convention  begins 
Monday  • 4 ) , a day  to  be  devoted  to  “fun 
in  the  sun”  and  an  evening  cocktail  party. 


To  Speak  at  Allied's  Miami  Beach 


Convention 


Emanuel  Frisch 


Charles  E.  McCarthy 


Richard  F.  Walsh 


ACE  Chairman 


COMPO  Executive  VP 


lATSE  President 


Business  sessions  begin  the  next  morning 
(5)  with  the  keynote  address  by  Marshall 
Pine  and  a progress  report  by  Milton  H. 
London,  executive  director.  This  will  be 
followed  by  a forum  on  picture  perform- 
ances, film  rentals,  sales  policies  and  trade 
practices.  At  noon,  at  a luncheon  hosted 
by  American  International  Pictures,  Dr. 
Frederick  M.  Wirt,  associate  professor  of 
government  at  Ohio  State  University,  will 
speak  on  “The  Dangers  of  Censorship.”  In 
the  evening,  Pepsi-Cola  will  be  host  at  a 
Calypso  party. 

SCHEDULE  DRIVE-IN  SESSION 

A drive-in  operations  session  is  scheduled 
Wednesday  (6)  morning,  to  be  followed  by 
a luncheon  honoring  the  motion  picture 
tradepress,  at  which  National  Theatre 
Supply  Co.  and  Motion  Picture  Advertising 
Service  Co.  will  be  hosts.  Alexander  Film 
Co.  and  Lee  Artoe,  president  of  ElectroCar- 
bons,  also  will  host  social  affairs. 

Final  business  sessions  will  be  held 
Thursday  (7),  with  the  morning  devoted 
to  a discussion  of  merchandising  of  motion- 
pictures.  National  Screen  Service  Corp.  will 
be  host  at  the  closing  luncheon,  and  the 
Coca-Cola  Co.  will  be  host  at  the  Awards 
dinner,  which  will  be  preceded  by  a 
National  Carbon  Co.  cocktail  party.  There 
will  be  no  afternoon  meetings,  so  that  con- 
ventioneers may  enjoy  Miami  Beach’s  many 
leisure-time  activities. 

Marcus  announced  that,  during  the  con- 
vention, executives  of  three  top  industry 
organizations  will  speak — Emanuel  Frisch, 
chairman  of  the  American  Congress  of 
Exhibitors;  Charles  E.  McCarthy,  executive 
vice-president  of  the  Council  of  Motion  Pic- 
ture Organizations,  and  Richard  F.  Walsh, 
pi-esident  of  lATSE. 

$40,000  to  Rogers  Hospital 
From  A1  Jolson's  Estate 

NEW  YORK — The  A1  Jolson  estate  has 
sent  a check  for  $40,000  to  the  Will  Rogers 
Hospital,  the  amount  having  been  cleared 
by  the  executors  after  approval  by  the  state 
of  California. 

The  late  entertainer  had  bequeathed  that 
amount  to  “the  entertainment  industry’s 
hospital”  and  the  indefinite  designation 
created  a legal  problem  until  it  could  be 
established  that  Jolson  had  the  Will  Rogers 
Hospital  in  mind  when  he  made  the  be- 
quest. 

Charles  Schwartz,  one  of  the  executors 
of  the  Jolson  estate  and  a partner  in  the 
law  finn  of  Schwartz  and  Frohlich,  worked 
on  the  matter  for  more  than  five  years. 

A.  Montague,  president  of  the  hospital, 
said  the  money  would  be  used  for  expan- 
sion purposes  and  new  equipment. 


Excise  Taxes  $10,133,000  for  Quarter 
WASHINGTON  — Excise  taxes  on  ad- 
missions to  theatres,  concerts,  etc.,  totaled 
$10,133,000  in  the  quarter  ended  on  Sep- 
tember 30,  the  Internal  Revenue  Service 
reported.  This  covered  the  first  quarter 
of  the  fiscal  year  1962.  In  the  same  quar- 
ter last  year,  collections  from  this  source 
were  $9,248,000. 


4 


BOXOFFICE  ::  November  27,  1961 


A,  Montague  Is  Saluted 
As  Pioneer  of  the  Year 


A.  Montague,  right,  is  shown  being  presented  a silver  bowl  during  the  cere- 
mony by  the  Motion  Picture  Pioneers  honoring  him  as  Pioneer  of  the  Year. 


15-Year  Record  Net 
Established  by  MGM 

NEW  YORK  — Metro-Goldwyn-Mayer 
established  a 15-year  n°t  profit  record 
for  the  fiscal  year  ended  last  August  31, 
earnings  amounting  to  $12,677,000.  or  $5.02 
per  share.  Joseph  R.  Vogel,  president,  said 
that  the  profit  represented  an  increase  of 
more  than  30  per  cent  over  the  $9,595,000 
earned  in  fiscal  1960  when  the  per  share 
earnings  amounted  to  $3.83  per  share. 

Vogel  said  the  healthy  overall  condition 
of  the  company  and  the  quality  of  the 
finished  pictures  and  those  planned  or  in 
production  made  management  confident 
that  the  earning  capacity  was  on  a sound 
basis.  He  said  a demonstration  of  the 
confidence  was  the  decision  to  increase  the 
quarterly  dividend  from  40  to  50  cents  per 
share. 

“King  of  Kings,”  which  had  its  world 
premiere  in  New  York  in  October,  promised 
to  be  one  of  the  outstanding  boxoffice 
attractions,  Vogel  said  in  his  message  to 
stockholders.  He  said  “Ben-Hur”  was 
continuing  its  boxoffice  record  and  had 
earned  more  than  $42,000,000  to  date  in 
film  rentals.  Income  from  the  picture  will 
continue  for  the  next  18  months,  he  said. 
He  also  pointed  to  such  pictures  as  “Mutiny 
on  the  Bounty,”  “The  Four  Horsemen  of 
the  Apocalypse,”  “How  the  West  Was  Won” 
and  “The  Wonderful  World  of  the  Brothers 
Grimm”  as  being  among  the  most  im- 
portant attractions  in  the  company’s  his- 
tory. 


TOA  Names  Its  Delegation 
To  COMPO  Committee 

NEW  YORK — Theatre  Owners  of  Amer- 
ica’s new  representatives  on  the  executive 
committee  of  the  Council  of  Motion  Picture 
Organizations  have  been  appointed  by  John 
Stembler,  TOA  president. 

Samuel  Pinanski,  TOA’s  representative 
on  the  COMPO  governing  committee,  will 
continue  as  chairman  of  the  TOA  group 
on  the  executive  committee.  Others  in  the 
delegation  will  be  ’Thomas  Friday,  alter- 
nate; Edward  Fabian,  William  Thedford, 
Morton  Thalhimer  jr„  LaMar  Sarra,  C.  E. 
Cook  and  Solomon  M.  Strausberg. 

Those  serving  last  year,  besides  Pinanski, 
were  Walter  Reade  jr.,  Myron  Blank,  Mor- 
ton Thalhimer,  E.  D.  Martin,  Ernest  G. 
Stellings,  S.  H.  Fabian  and  M.  Spencer 
Leve. 

92.8%  of  TOA  Membership 
Owns  10  Theatres  or  Less 

NEW  YORK  — Ninety-two  and  .8  per 
cent  of  the  members  of  Theatre  Owners 
of  America  own  and  operate  less  than  ten 
theatres,  according  to  the  latest  TOA  Bul- 
letin. 

Other  figures  show  that  63.1  per  cent  of 
the  members  own  and  operate  only  one 
theatre:  23.3  per  cent  have  two  to  four 
theatres  and  6.4  per  cent  own  five  to  nine 
theatres. 

The  balance  of  the  membership  is  made 
up  as  follows:  3.9  per  cent  own  ten  to  24 
theatres:  2.1  per  cent  have  25  to  49  the- 
atres and  1.2  per  cent  own  50  or  more  the- 
atres. 


NEW  YORK — A.  Montague  was  saluted 
as  the  Pioneer  of  the  Year  by  the  Motion 
Picture  Pioneers  at  their  annual  banquet 
in  the  Hotel  Waldorf  Astoria  here  Monday 
night  (20).  It  was  the  second  largest  at- 
tended affair  in  the  18  years  in  which  the 
Pioneers  have  bestowed  their  highest  honor 
on  an  industry  veteran,  falling  only  a few 
short  of  the  record-holding  banquet  in 
1952  for  the  late  Nate  J.  Blumberg. 

It  was  a gala  evening  with  the  events 
ticking  off  with  clocklike  precision  under 
the  guidance  of  Paul  Lazarus  jr.,  master 
of  ceremonies,  and  S.  H.  Fabian,  president 
of  the  Pioneers. 

Montague,  executive  vice-president  of 
Columbia  Pictures,  was  presented  with  a 
silver  bowl  by  Fabian  and,  in  a brief  ac- 
ceptance and  appreciation  address,  said 
a part  of  his  success  could  be  attributed  to 
“getting  the  breaks.”  He  said  the  dictionary 
described  pioneer  as  a person  who  cuts  a 
path  for  others  to  follow  and  so  a small 
exhibitor  or  a film  salesman  could  be  con- 
sidered a pioneer  if  he  paved  the  way  for 
others. 

Fabian,  in  introducing  Montague,  said 
the  guest  of  honor  was  a statesman  of  the 
industry  who  had  contributed  much  to  the 
success  of  the  Council  of  Motion  Picture 
Organizations  and  the  Will  Rogers  Hos- 
pital, declaring  that  without  Montague  the 
hospital  would  not  have  thrived. 

Eric  Johnston,  president  of  the  Motion 
Picture  Ass’n  of  America,  offered  some 
good-natured  kidding  in  lauding  Montague. 
Referring  to  the  “knock-down-drag-out” 
battle  between  sales  manager  and  ex- 
hibitor, Johnston  said  a computer  could 
figure  out  what  to  charge  for  a can  of 
beans  or  a load  of  hay,  but  that  can’t  be 
done  with  a motion  picture. 

“That,  my  friends,”  Johnston  said,  “is 
why  we  have  men  like  Abe  Montague. 
That’s  why  we  need  men  like  Abe  in  our 
business — men  like  Abe  and  men  like  the 
battle-scarred  exhibitors  I see  in  this  room 


tonight.” 

Johnston  said  that  Montague  had  more 
scars  than  the  slaves  of  “Spartacus,”  then, 
remembering  that  wasn’t  a Columbia  pic- 
ture, he  added  that  he  had  more  wounds 
than  the  fighters  in  “The  Guns  of  Nava- 
rone.” 

“Still  after  all  these  battles,”  Johnston 
continued,  “the  enemy  camps  can  come  to- 
gether tonight  in  warmth  and  affection  for 
one  another.” 

When  the  industry  speaks  of  pioneers, 
Johnston  said,  “we  don’t  mean  graybeards, 
Forty-Niners  or  Buffalo  hunters.  We  mean 
men  living  in  the  20th  Century  with  their 
eyes  and  their  vision  focused  on  the  21st 
Century.  We  rely  on  this  kind  of  pioneer 
in  our-  business.  For  we’re  not  dealing  with 
a can  of  beans  or  a load  of  hay.  We’re 
dealing  with  the  motion  picture — one  of 
the  most  powerful  forces  in  the  world  to- 
day and,  more  significantly,  in  the  world 
of  tomorrow.” 

A stack  of  congratulatory  telegrams  W£is 
received,  but  the  only  one  read  by  Lazarus 
was  that  of  President  John  F.  Kennedy. 

Lazarus  introduced  Adolph  Zukor  as  “Mr. 
Pioneer,  himself.”  In  a brief  address,  Zukor 
said  he  was  just  as  enthusiastic  about  the 
business  today  as  he  was  when  he  first 
started  in  it.  Zukor  was  the  first  to  be 
cited  as  Pioneer  of  the  Year  in  1947. 

Ned  Depinet,  former  president  of  the 
Pioneers,  asked  for  further  support  of  the 
Pioneers  Foundation  which  gives  assistance 
to  industry  veterans  who  are  in  need.  He 
said  the  Pioneers  were  two  things — good 
fellowship  and  good  deeds. 

The  principal  speaker  of  the  evening  was 
Sen.  Kenneth  B.  Keating  of  New  York. 
He  warned  America’s  top  filmmakers  that 
new  rules  of  conduct  adopted  by  interna- 
tional communism  are  even  more  “uncon- 
ventional” than  the  weapons  of  modern 
warfare. 

Sixty-one  new  members  were  inducted 
by  Judge  Ferdinand  Pecora. 


BOXOFFICE  ;:  November  27,  1961 


5 


Schines  Unveil  Indoor  Ski  Center; 
Seen  As  Exhibitor  Income  Source 


Instructor  Jack  McTarnaghan  (right)  leads  a group  of  skiers  through  such 
maneuvers  as  snowplow  and  parallel  turn  on  the  Ski-Dek  “moving  mountain” 
which  duplicates  the  feel  of  skiing  on  a snow-covered  slope. 


BOSTON — A new  kind  of  show  business 
for  theatre  diversification  was  unveiled 
here  last  week  at  the  New  England  Winter 
Sports  Show  by  G.  David  Schine,  Schine 
circuit  executive.  Called  “Ski-Dek,”  indoor 
skiing,  it  is  being  geared  to  open  around 
the  country  with  1,000  centers  planned 
within  three  years.  These  centers,  Schine 
envisioned,  could  be  in  existing  theatres, 
closed  neighborhood  houses,  bowling  alleys, 
which  might  be  reconverted,  and  in  newly 
built  units. 

Schine,  in  Boston  to  show  the  first  ac- 
tual operation  of  the  unit  before  the  pub- 
lic, said  he  will  open  the  first  one  any- 
where in  the  world  at  a converted  Schine 
theatre,  the  Riverside,  in  Buffalo,  N.Y.,  on 
January  15,  the  first  of  the  projected 
1,000. 

Ski-Dek  brings  the  proverbial  “snow-clad 
mountain  slope”  indoors  and  makes  skiing 
a year-around  sport.  This  new  concept  of 
an  age-old  sport,  invented  by  ski  pro  Ray 
Hall  and  perfected  at  a reported  $300,000, 
is  a giant  moving  mountain  with  a rapidly 
traveling  inclined  surface  specially  treated 
to  duplicate  underfoot  the  feel  of  two 
inches  of  powdered  snow  on  a good  base. 
The  effect  is  said  to  be  the  same  as  being 
on  an  actual  snow-covered  run.  It  per- 
mits the  skier  to  do  anything  on  Ski-Dek 
he  can  do  on  skis,  and  allows  beginners  to 
learn  to  ski  in  a fraction  of  the  time  it 
takes  on  an  outdoor  run. 

Schine  explained  that  the  skier,  wearing 
a 30-inch  “shortee,”  or  four-foot  head 
skis,  gets  on  the  moving  surface  either  at 
the  top  or  bottom,  and  can  get  off  at 
either  end.  He  matches  the  speed  of  his 
descent  to  the  upward  speed  of  the  slope 
by  controlling  his  ski  speed  with  various 
ski  positions.  The  skier  can  move  around, 
make  short  jumps,  remain  on  the  slope  as 
long  as  he  wishes.  Bars  along  either  side 
of  the  slope  can  be  swung  out  to  give  sup- 
port to  novice  skiers  while  they  are  learn- 
ing to  control. 

Units  can  be  installed  in  multiples,  up 


to  50,  accommodating  as  many  as  800  ski- 
ers at  any  time,  in  centers.  However,  mostly 
ten  unit  centers  are  anticipated.  Schine 
said  that  many  drive-ins  may  consider 
these  centers  adjacent  to  their  theatres  for 
daytime  operation.  Possibilities  of  location 
are  tremendous,  he  said,  with  amusement 
parks,  outdoor  areas,  beaches,  parks  and 
pools  all  having  great  potential  for  the 
new  indoor  skiing  unit. 

“We  took  an  existing  theatre  and  com- 
pletely gutted  it  to  open  the  first  Ski- 
Dek,”  he  said.  The  Buffalo  Ski-Dek  center, 
now  near  completion,  will  be  the  proto- 
type of  the  centers  to  come,  complete  with 
Alpine  decor,  warming  hut,  snack  bar,  ski 
shop  and  accommodations  for  up  to  300 
spectators. 

The  centers  will  be  sold  on  a franchise 
basis,  Schine  said.  “They  will  be  fran- 
chised or  leased,”  he  said,  on  “a  minimum 
again-st  a percentage  and  the  rate  of  return 
will  be  around  25  per  cent  of  total  cost  at 
a conservative  figure.”  He  said  the  units 
will  be  placed  in  six  key  cities  in  the  first 
year.  Boston  is  next  after  Buffalo. 

Some  20  franchises  are  set  within  the 
next  few  months,  with  200  centers  planned 
within  12  to  14  months.  Most  of  the  fran- 
chise holders  will  be  theatre  people  and 
chains,  Schine  said. 

The  centers  will  be  set  up  with  standard 
admission  prices  of  $1.50  from  10  a.m.  to 
6 p.m.  for  the  first  hour,  and  65  cents  for 
every  half-hour  thereafter.  In  what  is 
called  “prime  time,”  from  6 p.m.  in  the 
evening  on,  admissions  will  be  pegged  at 
$1.75  and  75  cents  each  half  hour  after  the 
first  hour.  Children’s  prices  will  be  $1  for 
the  first  hour,  and  50  cents  per  half  hour. 

Each  Ski-Dek  centef  should  have  ten 
decks,  or  ten  units,  at  a cost  of  somewhere 
between  $70,000  to  $100,000.  Centers  would 
run  from  10  a.m.  to  midnight  daily,  and 
12  noon  to  midnight  on  Sundays. 

Harry  Unterfort  of  Schine  Theatres,  in 
charge  of  Ski-Dek  operations,  accompany- 
ing Schine  to  Boston  for  the  showing,  said 


that  plans  call  for  six  attendants  for  ten 
slopes.  Each  Ski-Dek  unit  is  considered 
a slope,  and  in  a center  with  ten  Ski-Deks, 
skiers  can  go  from  one  slope  to  another. 

Ski-Dek  is  made  and  franchised  by  Ski- 
Dek  Corp.  Officers  are:  G.  David  Schine, 
president;  Cyril  Farny,  chairman  of  the 
board;  Raymond  Hall,  vice-president;  J. 
Myer  Schine,  treasurer. 

Centers  will  be  specially  air-conditioned 
with  streams  of  cool  air  directed  up  each 
slope  at  high  velocity  to  heighten  reality. 
Ski  boots,  skis  and  poles  will  be  provided 
free,  and  there  will  be  no  charge  for  spec- 
tators. 

Schine  predicted  that  Ski-Dek  will  out- 
gross  bowling  alleys,  and  may  even  sup- 
plant them  in  many  cases.  He  envisioned 
that  bowling  alleys  existent,  a business  that 
several  theatre  chains  have  diversified  into, 
will  be  converted  into  Ski-Deks  as  soon  as 
their  potential  is  realized.  While  some 
closed  neighborhood  theatres  will  be  po- 
tential locations  for  the  new  sport,  Schine 
envisioned  that  most  franchise  holders  will 
build  their  own  housing. 

Schine  estimated  gross  for  a ten-deck 
Ski-Dek  center  at  around  $9,000  weekly. 
The  first  Ski-Dek  in  the  renovated  theatre 
in  Buffalo  is  expected  to  take  care  of  144 
skiers  per  hour,  with  room  and  facilities 
for  300  or  more  spectators.  Pluses  will  be 
music,  refreshments,  shops  and  entertain- 
ment and  ski  instruction  classes.  Centers 
will  make  tieups  with  ski  instructors, 
classes  and  ski  supply  people. 

Bill  Doll,  well-known  film  and  legit  press 
representative,  came  to  Boston  with  Schine 
for  the  showing  of  the  newest  business  for 
theatre  diversification. 

Coca-Cola  9-Month  Sales 
Highest  in  History 

ATLANTA — Dollar  sales  and  earnings  of 
both  the  domestic  and  foreign  operations  of 
the  Coca-Cola  Co.  for  the  third  quarter 
and  the  first  nine  months  of  1961  exceeded 
any  similar  period  in  the  company’s  75- 
year  history,  Lee  Talley,  president  and 
chairman  of  the  board,  announced  follow- 
ing the  meeting  of  the  board  Monday  (20). 

Consolidated  net  profit  for  the  first  nine 
months  of  1961,  after  provision  for  re- 
serves, income  taxes  and  other  chai-ges, 
amounted  to  $34,813,419,  or  $2.52  per 
share,  compared  with  $32,509,018,  or  $2.37 
per  share,  for  the  first  nine  months  of 
1960.  Consolidated  net  profit  for  the  third 
quarter  of  1961,  after  all  charges,  amounted 
to  $15,072,144,  or  $1.09  per  share,  com- 
pared with  $14,170,144,  or  $1.03  per  share, 
for  the  third  quarter  of  1960. 

The  board  of  directors  declared  a divi- 
dend of  60  cents  per  share  on  the  common 
stock,  payable  December  15  to  stockholders 
of  record  December  1. 


National  Cine  Equipment 
Buys  John  M.  Wall  Co. 

NEW  YORK — National  Cine  Equipment, 
Inc.,  designers  and  manufactm-ers  of  pro- 
fessional equipment  for  making  35mm  and 
16mm  TV  and  motion  picture  films,  has 
acquired  the  John  M.  Wall  Co.,  manu- 
facturers of  the  professional  Wall  camera, 
known  throughout  the  world  since  1929. 
The  latter  company  also  built  the  equip- 
ment for  Cinerama. 

John  Clemens  is  president  of  National 
Cine  Equipment,  Inc.,  located  at  209  W. 
48th  St. 


6 


BOXOFFICE  ;;  November  27,  1961 


D of  J Seeks  Reversal 
Of  TV  Blockbooking 

WASHINGTON— The  United  States  Su- 
preme Coiu’t  was  asked  this  week  to  re- 
verse a federal  district  court  verdict  on 
blockbooking  of  theatrical  films  sold  to 
television.  The  Department  of  Justice 
asked  for  a reversal  on  the  grounds  that  a 
decree  handed  down  in  New  York  would 
open  the  way  for  a return  of  blockbooking 
in  other  industries,  presumably  including 
the  film  industry. 

On  the  other  hand,  Loew’s  Inc.,  United 
Artists,  Screen  Gems  and  Associated 
Artists  in  a combined  brief,  and  C.  & C. 
Super  Corp.,  in  a separate  action,  called  for 
a reversal  on  the  contention  that  the 
lower  court  had  erred  in  basing  many  of 
its  findings  on  the  issues  involved  in  the 
Paramount  motion  picture  industry  anti- 
timst  case. 

The  complaint  of  the  Justice  Department 
is  that  while  the  lower  court  properly  held 
that  blockbooking  was  in  violation  of  the 
antitrust  laws,  it  erred  in  approving 
“temporary”  refusal  of  a distributor  to  deal 
for  individual  pictures  with  one  station 
while  trying  to  sell  its  total  package  to  a 
competitive  station.  The  government 
claimed  that  refusal  to  split  a package  for 
one  station  until  it  is  clear  that  another 
station  will  not  buy  the  package  “has  the 
patent  intent  and  effect  of  coercing  a block 
purchase.”  This  is  violation  of  the  Para- 
mount decision  and  decrees,  the  govern- 
ment said. 

The  distributors,  however,  pointed  out 
that  in  the  film  industry  case,  features 
were  the  sole  product  of  a theatre  owner 
and  that  quality  and  the  release  time  ele- 
ment were  important  factors  which  placed 
the  producers  and  distributors  in  a 
monopoly  position.  In  selling  to  TV,  it  was 
claimed,  features  comprise  only  three  to 
eight  per  cent  of  total  air  time,  that  more 
than  10,000  pictures  are  available  for  sta- 
tions and  that  there  exists  a fierce  compe- 
tition both  between  distributors  and  be- 
tween feature  films  and  other  forms  of  air- 
time entertainment.  Thus,  the  situation  in 
the  TV  industry  today  and  conditions  as 
they  existed  in  the  film  industry  when  the 
Paramount  case  was  argued  in  the  courts 
present  entirely  a different  set  of  stand- 
ards by  which  to  judge  the  selling  prac- 
tices, the  Supreme  Court  was  told. 


Martin  Jurow  to  Testify 
In  Talent  Agency  Probe 

HOLLYWOOD— Martin  Jurow,  president 
of  Famous  Artists,  was  the  first  witness  to 
be  subpenaed  to  appear  before  a special 
federal  grand  jury  inquiring  into  possible 
violations  of  antitrust  laws  by  talent 
agencies. 

The  investigation  is  expected  to  take 
four  months  and  to  climax  a three-year 
probe  of  picture  and  television  talent  rep- 
I’esentatives  by  the  Department  of  Justice. 

Among  those  who  reportedly  will  be 
among  the  estimated  150  witnesses  are 
Danny  Kaye,  Cary  Grant,  Dan  O’Herlihy, 
Guy  della  Cioppa  (CBS  vice-president), 
and  talent  agency  toppers  Frank  Cooper 
and  William  Shiffrin. 

Fifteen  men  and  eight  women  have  been 
sworn  in  as  members  of  the  special  jury  by 
U.S.  District  Judge  Peirson  M.  Hall. 


Los  Angeles  Newspapers  Boost  Holiday  Films 


These  two  pages,  from  the  Los  Angeles  Examiner  (right)  and  the  Los  Angeles 
Times,  are  examples  of  the  expansive  promotional  assistance  given  to  exhibitors 
in  the  area  to  promote  the  season’s  product. 


LOS  ANGELES — Spreads  on  the  coming 
holiday  season  of  new  film  product  ap- 
peared in  all  four  metropolitan  Los  Angeles 
newspapers — Times,  Examiner,  Herald- 
Express  and  Mirror  on  Friday  (17).  Also 
the  Hollywood  Citizen-News,  Beverly  Hills 
Citizen  and  Valley  Times  Today  carried 
the  special  salute  to  the  film  industry. 

Nine  production  companies  — Allied 
Artists,  Columbia,  Walt  Disney,  Metro- 
Goldwyn-Mayer,  Paramount,  20th  Cen- 
tury-Fox, United  Artists,  Universal-Inter- 
national and  Warner  Bros. — and  26  pic- 
tures were  mentioned  in  art  and  stories, 
with  the  slogan,  “Holiday  Movie  Season 
Is  Here  Again.” 

Among  pictures  pictorially  represented 
were  “El  Cid,”  “Advise  and  Consent,” 


“Babes  in  Toyland,”  “Bachelor  in  Para- 
dise,” “Summer  and  Smoke,”  “Blue 
Hawaii,”  “The  Second  Time  Around,” 
"West  Side  Story,”  “Judgment  at  Nurem- 
berg,” “A  Pocketful  of  Miracles,”  “Flower 
Drum  Song,”  “The  Outsider,”  “A  Majority 
of  One”  and  “The  Roman  Spring  of  Mrs. 
Stone.” 

Pete  Latsis  of  National  Theatres  & 
Television,  Inc.,  and  Jack  Case  of  Pacific 
Drive-In  Theatres  worked  with  studio  pub- 
licity directors  in  compiling  the  material 
and  coordinating  the  assignment  with  the 
newspapers. 

Both  circuits  are  also  following  through 
in  arranging  for  similar  breaks  in  numer- 
ous other  cities  and  towns  where  they  op- 
erate theatres  and  drive-ins. 


New  20th-Fox  Exchange 
Office  in  Indianapolis 

INDIANAPOLIS  — Twentieth  Century- 
Fox  will  open  its  remodeled  exchange  of- 
fice November  27,  according  to  Clarence 
Hill,  manager  of  branch  operations. 

The  new  branch  office  will  have  space 
for  a shopping  and  inspection  room  and  a 
storage  vault  for  prints.  Sales  and  booking 
offices  have  been  refurnished  with  a mod- 
ern decor,  Verne  Fletcher,  Indianapolis 
branch  manager,  reported. 


Sues  Over  'World'  Title 

HOLLYWOOD — Superior  Court  action 
was  brought  by  Metro-Goldwyn-Mayer  and 
Cinerama  against  Monte  Lee  (Monte  Lee 
Enterprises)  and  Nosseck-Denwitt  Produc- 
tions over  use  of  a title  similar  to  “The 
Wonderful  World  of  the  Brothers  Grimm.” 
The  suit  asked  for  an  injunction  and  dam- 
ages on  a charge  of  unfair  competition. 
The  hearing  will  be  held  today  (27).  “Won- 
derful World”  is  said  to  be  the  tag  used  by 
the  defendants  in  connection  with  their 
picture  “Grimm’s  Fairy  Tales.” 


Herb  McIntyre  Named 
Four  Crown  Executive  . 

LOS  ANGELES — Former  RKO  western 
division  manager  Herb  McIntyre  has 
joined  Fred  Gebhardt’s  Four  Crown  Pro- 
ductions as  vice-president  in  charge  of 
distribution.  The  first  release  will  be  “The 
Phantom  Planet,”  produced  by  Four 
Crown,  in  tandem  with  Italian  import, 
“Assignment  Outer  Space.”  The  duo  has 
been  set  for  the  Fox  California  in  San 
Diego  and  the  Big  Sky  Drive-In  in  Chula 
Vista  December  13.  In  addition  the  films 
will  have  saturation  booking  in  35  hard- 
tops  and  drive-ins  in  southern  California 
starting  January  24. 


Doris  Day  Autobiography 

HOLLYWOOD  — Random  House  book 
publishers  have  optioned  the  book-length 
autobiography  of  Doris  Day,  which  the 
motion  picture  star  is  presently  in  the 
process  of  writing.  The  book  will  be  com- 
pleted by  next  spring  and,  according  to  the 
actress,  will  cover  her  childhood  through 
years  as  a band  vocalist  to  film  stardom. 


BOXOFFICE  November  27,  1961 


7 


WESLEY  RUGGLES  JR.,  TIM  WHELAN  JR.  DECIDE  ON  STUDIO  CAREERS 


Second  Generation  Directors  Continue 
Prominent  Names  in  the  Film  Industry 


HOLLYWOOD  — Old  hat  are  the 
innumerable  past  yarns  and  editorial  com- 
ments about  the  second  generation  in  the 
motion  picture  industry,  comparatively 
young  men — the  Plato  Skourases,  the 
Samuel  Goldwyn  jrs.  etc. — who  are  dis- 
playing the  necessary  talent  and  propensity 
toward  following  in  the  footsteps  of  their 
respective,  illustrious  pioneering  fathers. 
Despite  which,  occasionally  comes  along  a 
brace  of  juniors  whose  dedication  to  show 
business  makes  them  comment-worthy. 

COMPLETE  FIRST  PICTURE 

Such  a pair  are  Wesley  Ruggles  jr.  and 
Timothy  Whelan  jr.  They  have  just  com- 
pleted their  first  partnership  project,  a 
feature  titled  “Out  of  the  Tiger’s  Mouth,” 
w’hich  will  hit  the  nation’s  screens  as  a 
Sutton  Production,  to  be  released  by  Pathe- 
Am erica,  of  which  Budd  Rogers  and  Sam 
Burkett  are,  respectively,  president  and 
general  manager.  Young  Messrs.  Ruggles 
and  Whelan  met  when  they  got  out  of 
the  service.  Both  had  show  business  in 
their  blood  and  both  apparently  were  de- 
termined that  the  entertainment  world 
was  their  ultimate  goal  although  individu- 
ally they  were  trained  for  other  fields.  The 
eggheads  might  use  the  reactions  of  the 
youthful  duo  as  contention  that  heredity 
is  more  influential  than  environment. 

Ruggles  is  the  son  of  Wesley  Ruggles, 
director  of  outstanding  motion  pictures, 
and  actress  Arlene  Judge.  He  is  the  nephew 
of  veteran  trouper  Charles  Ruggles.  He 
started  out  in  life  to  become  an  engineer 
although,  through  his  academic  years,  his 
period  in  the  Army  and  during  the  years 
that  have  since  ensued,  his  extracurricular 
activities  and  interests  have  always  in- 
clined toward  matters  theatrical.  His 
background  is  materially  comparable  to 
that  of  young  Whelan,  who  is  the  son  of 
another  famed  director,  the  late  Timothy 
Whelan.  A graduate  of  Harvard,  he 
majored  in  music.  He  has  recorded  sev- 
eral classical  numbers,  has  given,  still  gives, 
concerts.  Despite  these  long-hair  pursuits, 
his  first  love  was  and  is  motion  pictures 
and,  when  he  was  discharged  from  the 
service,  he  became  an  assistant  director 
and  worked  on  such  recent  hits  as  “The 
Wackiest  Ship  in  the  Army”  and  “The 
World  of  Suzie  Wong.” 

QUIT  JOBS  FOR  FILM  CAREERS 

In  January  of  this  year,  Ruggles  and 
Whelan  met  and  discovered  they  had  a 
mutual  interest — the  desire  to  write,  di- 
rect and  produce  motion  pictures.  So  they 
quit  their  jobs — in  itself,  and  considering 
the  overall  conditions  in  the  movie  trade, 
a fortitudinous  thing  to  do  — and  started 
writing  the  script  of  “Out  of  the  Tiger’s 
Mouth.”  The  screenplay  completed,  they 
presented  it  to  Pathe-America  executives 
which  resulted  in  Messrs.  Rogers  and  Bur- 
kett embracing  and  arranging  financing 
for  the  photoplay’s  fabrication. 

“Ours  is  a picture  about  refugees,” 
Ruggles  informs.  “That  sounds  a bit  stereo- 


Wesley Ruggles  jr.  Timothy  Whelan  jr. 


typed,  we  realize,  but  it  is  not  the  trite 
type  of  yarn  about  misplaced  persons.  It 
concerns  children,  the  countless  thousands 
of  homeless  waifs  who  pour  into  Hong 
Kong  every  year.  There  are  none  of  the 
cruelties  and  atrocities  that  are  usually  a 
factor  in  most  of  such  films — only  com- 
passion and  understanding.  Remember,  all 
peoples  of  the  world  have  been  refugees 
at  one  time  or  another  in  their  history. 
Moreover,  kids  and  their  problems  have  an 
appeal  to  ticket-buyers  of  all  ages.  For  our 
femme  lead,  we  selected  Loretta  Han-ji 
Hwong,  a five-year-old  Chinese  youngster 
who  lives  in  Los  Angeles.  She’s  cute  as  a 
bug’s  ear  and  we  are  staking  our  future 
on  the  supposition  that  she’ll  be  an  over- 
night hit.  The  male  lead  is  older,  David 
Fang,  aged  nine.  Our  picture  is  90  minutes 
long  and  we  honestly  believe  there  isn’t  a 
dull  moment  in  it.” 

Ruggles  is  given  producer  credit  on  the 
photoplay,  while  Whelan  is  its  director. 

In  explanation  of  why  the  newcomer, 
youthful  team  chose  Pathe-America  as  a 
distribution  outlet  and  financial  liaison, 
Whelan  declared: 

PICK  PATHE-AMERICA 

“When  we  finished  our  script,  we  were 
confident  that  we  had  the  idea  and  the 
makings  for  a popular  picture.  Several 
so-called  major  studios  were  interested  in 
it,  but  we  chose  Pathe-America  because 
we  sincerely  believe  that  the  future  of  the 
theatrical  screen  largely  lies  in  the  hands 
of  independent  outfits,  especially  those  who 
have  the  blessings,  confidence — and  some- 
times financial  backing — of  the  coimtry’s 
theatremen.  There  is  no  doubt  that  the 
average  movie  house  is  suffering  as  a result 
of  product  shortage.  Companies  like  Pathe- 
America,  in  our  opinion,  have  the  best 
chance  of  salving  the  hurts  from  which 
the  movie  trade  is  suffering — and  the  ex- 
hibitors are  hurting  the  most.” 

From  the  above  it  becomes  abundantly 
obvious  that  Messrs.  Ruggles  and  Whelan 
gave  considerable  thought  and  analysis  to 
their  debut  into  the  complicated  areas  of 
production  and  distribution.  The  next  few 
years  will  prove  whether  or  not  their  reas- 
oning is  sound.  In  the  meantime,  it  augurs 
well  for  the  future  of  the  theatrical  screen 
when  such  dedicated,  second-generation 
lads  embrace  it  as  the  best  outlet  for  their 
individual  and  collective  talents. 


Albert  Aaron  Heads 
W.  Va.  Allied  Unit 

CHARLESTON,  W.  VA.— The  West  Vir- 
ginia Allied  Theatres  Ass’n  has  elected  Al- 
bert Aaron  interim  president  until  a state- 
wide convention  can  be  held.  Aaron  oper- 
ates the  first-run  Kearse  and  Capitol  and 
several  sub-run  houses  here. 

Other  interim  officers  elected  are  John 
A.  Goodno,  Huntington,  vice-president  and 
alternate;  Carl  S.  Long,  St.  Albans,  secre- 
tary, and  Charles  Sugarman,  Parkersburg, 
treasurer.  The  latter  was  formerly  treas- 
urer and  a director  of  Allied  Theatre  Own- 
ers of  Ohio. 

Directors  elected  are  Frank  M.  Allara, 
Matewan;  Ross  Filson,  Point  Pleasant;  Ei- 
leen K.  Ledford,  Madison;  Roy  L.  Letsinger, 
Amherstdale;  Frank  Mandros,  Cabin  Creek; 
Harold  Moore,  Charleston;  State  Senator 
George  C.  Porter,  Beckley;  Hammond  H. 
Robey,  Spencer,  and  Louie  Shore,  William- 
son. 

Inasmuch  as  Charleston  is  the  state 
capital  the  association  will  maintain  an 
Allied  regional  office  here. 

A large  delegation  from  West  Virginia 
will  attend  the  national  Allied  annual  con- 
vention in  Miami  Beach,  December  4-7. 


Sunday  Films  Vote  Okay 
Only  at  City  Election 

HARRISBURG — The  Pennsylvania  su- 
preme court  at  Philadelphia  ruled  that  a 
referendum  vote  on  Sunday  movies  can  be 
presented  to  the  voters  only  during  a muni- 
cipal election.  The  court  held  unanimously 
that  the  Blair  County  common  pleas  court 
was  wrong  in  allowing  the  borough  of 
Hollidaysburg  to  place  the  Sunday  issue  on 
the  ballot  in  the  November  1960  general 
election.  The  issue  was  approved  at  that 
time  last  year  in  Hollidaysburg,  and  at  the 
same  time  it  was  defeated  at  Tyrone.  The 
court  said,  however,  that  since  the  elec- 
tion has  already  been  held,  the  present  pre- 
ceedings  are  moot. 

“Nevertheless,  we  make  this  determina- 
tion as  to  the  invalidity  of  the  election  so 
that  court  below  and  the  litigants  might  be 
aided  in  the  speedy  and  promp  adjudica- 
tion of  other  litigation,  that  is,  a complaint 
in  equity  praying  for  injunctive  relief.” 


Callard  Elected  a V-P 
Of  the  Coca-Cola  Co. 

ATLANTA — George  A.  Callard,  national 
manager  of  Coca-Cola’s  fountain  sales  de- 
partment, has  been  elected  a vice-president 
of  the  company  by  the  board  of  directors. 

Callard,  a native  of  Maryland,  has  been 
with  Coca-Cola  since  1926.  He  was  ap- 
pointed manager  of  the  Dallas  region  in 
1942  and  of  the  Cleveland  area  in  1944. 
After  six  years  as  manager  of  the  Balti- 
more area,  Callard  was  appointed  national 
manager  of  the  fountain  sales  department 
last  September. 


Pepsi-Cola  Dividend 

NEW  YORK — A regular  quarterly  divi- 
dend of  35  cents  a share  has  been  declared 
by  Pepsi-Cola’s  board  of  directors.  The 
dividend  is  payable  December  30  to  stock- 
holders of  record  on  December  11. 


8 


BOXOFFICE  ::  November  27,  1961 


CALENDARiEVENTS 


DECEMBER 

JANUARY 

S M T W T F S 

S M T W T F S 

1 2 

12  3 4 5 6 

3 4 5 6 7 8 9 

7 8 9 1 0 1 1 1 2*  1 3 

10  11  12  13  14  15  16 

17  18  19  20  21  22  23 

14  15  16  17  18  19  20 

24  25  26  27  28  29  30 

21  22  23  24  25  26  27 

31 

28  29  30  31 

DECEMBER 

4-7,  Allied  States  Ass'n  annual  convention,  Eden 
Roc  Hotel,  Miami  Beach. 

14,  New  Jersey  Allied  annual  beefsteak  dinner, 
Westmount  Country  Club,  West  Paterson,  N.  J. 

JANUARY 

13,  Reactivated  North  Central  Allied's  first  regional 
convention  in  Minneapolis. 

FEBRUARY 

13-15,  Texas  Drive-In  Theatre  Owners  Ass'n  tenth 
annual  convention,  Dallas. 


Harry  L.  Mandell  Buys 
Atlantic  Pictures  Corp. 

HOLLYWOOD — Irving  H.  Levin’s  inter- 
est in  Atlantic  Pictures  Corp.  has  been 
purchased  by  Harry  L.  Mandell,  who  has 
assumed  the  presidency  of  the  independent 
outfit. 

Levin  is  presently  serving  as  an  assistant 
to  National  Theatres  & Television  president 
Eugene  V.  Klein,  having  been  elected  tc 
the  NT&T  boai-d  last  March. 

Mandell  disclosed  that  Atlantic’s  next 
project  will  be  “The  Lou  Lenart  Story,’' 
which  Phil  Karlson  will  directed  from  Tom 
and  Frank  Wadman’s  script.  In  the  deal, 
Mandell  also  acquii’ed  the  company’s  in- 
terest in  the  Allied  Artists  release,  “Hell  to 
Eternity.’’ 

Among  the  projected  films  on  Atlantic’s 
slate  are  “Restless  Woman,”  “A  Letter  to 
Lenny,”  “Target — Hong  Kong,”  and  “The 
Kind  of  Guy  I Am.” 


Cobian  Enrolls  Puerto  Rico 
Theatres  With  TO  A 

NEW  YORK — Commonwealth  ’Theatre  of 
Puerto  Rico,  largest  circuit  in  the  com- 
monwealth, has  joined  Theatre  Owners  of 
America.  Rafael  Ramos  Cobian,  circuit 
president,  announced  his  intention  to  join 
TOA  after  attending  the  association’s  con- 
vention in  New  Orleans  last  month. 

Cobian  has  downtown  de  luxe  first  run 
theatres,  drive-ins  and  neighborhood 
houses.  He  also  has  extensive  interests  in 
theatre  equipment. 

The  invitation  to  join  TOA  was  extended 
to  Cobian  by  Walter  Reade  jr.,  a past  presi- 
dent and  a personal  friend  of  the  Puerto 
Rican  operator. 

TOA  also  has  members  outside  of  the 
continental  United  States  in  Canada,  Mexi- 
co, Alaska  and  Hawaii.  The  organization 
becomes  more  “international”  with  the 
membership  of  the  Puerto  Rico  theatres. 


It's  McClory,  Not  McGlory 

Sean  McClory’s  name  is  misspelled  as 
McGlory  in  the  review  of  “Valley  of  the 
Dragons,”  appearing  in  the  back  of  the 
current  issue.  ’The  film  is  released  by  Co- 
lumbia. 


Circular  Cinerama  Screen 
For  Seattle  Fair  Exhibit 

SEATTLE  — A revolutionary  dimension 
in  motion  pictures  will  be  presented  at 
the  1962  Seattle  World’s  Fair  as  a U.  S. 
government  exhibit  of  a widescreen  tech- 
nique developed  by  Cinerama.  It  will  be 
presented  in  what  will  be  known  as  the 
“Spacearium”  theatre. 

The  screen  for  the  Spacearium  could  be 
compared  to  the  inner  side  of  a huge 
dome,  or  the  inside  of  a rubber  ball  cut  in 
half.  The  screen  will  show  an  image  from 
a single  projector  which  will  encircle  com- 
pletely the  audience.  The  viewers  will  be 
sunxjunded  on  all  sides  and  above  by  the 
Cinerama  picture. 

In  this  hemisphere  theatre,  audiences 
will  experience  a new  type  of  entertain- 
ment. In  a “flight”  which  will  take  12 
minutes,  Spacearium  visitors  will  get  a 
realistic  look  at  the  planets  of  the  solar 
system.  The  show  will  cover  the  equiva- 
lent of  3,000,000,000  light  years  of  travel. 

The  Spacearium  is  being  coordinated  by 
a special  office  for  the  United  States 
science  exhibit  within  the  Dept,  of  Com- 
merce and  is  being  sponsored  by  the  Boe- 
ing Airplane  Co.,  with  Cinerama  assum- 
ing the  prime  responsibility  for  putting 
the  project  together. 

It  is  anticipated  that  the  12-minute 
show  will  be  run  approximately  three 
times  an  hour  to  audiences  of  700  persons 
each.  A budget  of  $1,500,000  has  been 
allotted.  Cinerama  is  setting  up  the  dome 
in  a Los  Angeles  studio  for  full  scale  tests. 
It  then  will  be  dismantled  and  shipped  to 
Seattle. 


Sperling  Buys  Hit  Play 

HOLLYWOOD  — Independent  producer 
Milton  Sperling  has  purchased  the  play, 
“Mrs.  Sonnenschein,”  now  playing  to  ca- 
pacity audiences  at  the  Tribune  Theatre, 
Berlin.  Sperling  will  bring  the  Eugene 
Lovett  drama  to  the  screen  following  its 
presentation  on  Broadway  under  the  new 
title  of  “Mrs.  Sunshine.” 


Para.  Nine-Month  Net 
Rises  to  $6,290,000 

NEW  YORK — Paramount  Pictures  Corp. 
reports  estimated  consolidated  earnings  of 
$5,310,000  for  the  first  nine  months  of  1961, 
plus  special  capital  gains  of  $980,000, 
making  a total  of  $6,290,000,  compared  to 
total  income  for  the  same  period  in  1960 
of  $6,137,000. 

The  figure  for  the  nine  months  of  1961 
is  equal  to  $3.15  per  share,  plus  the  capital 
gains  figure,  to  total  $3.73  per  share  based 
on  the  1,686,956  shares  outstanding  at 
Sept.  30,  1961.  This  compares  with  $3.67 
per  share  on  1,673,231  shares  outstanding 
in  the  same  period  in  1960. 

Consolidated  earnings  in  the  third  quar- 
ter of  1961  are  estimated  at  $890,000,  or 
53  cents  per  share,  plus  special  capital 
gains  of  $558,000,  amounting  to  33  cents 
per  share,  making  a total  income  of  $1,- 
448,000,  or  86  cents  per  share.  Compara- 
tive total  income  for  the  same  period  in 
1960  was  $2,405,000,  or  $1.44  per  share. 


Southern  Saturation  Set 
For  'Second  Time' 

NEW  YORK  — “The  Second  Time 
Around,”  the  20th  Century-Fox  picture  for 
Christmas  release,  has  been  booked  into 
more  than  1,000  theatres  throughout  the 
southern  territory  dm-ing  November  and 
December,  according  to  C.  Glenn  Norris, 
general  sales  manager. 

The  ten-state  saturation  will  be  prior  to 
the  picture’s  general  release.  States  in- 
volved are  Louisiana,  Mississippi,  Alabama, 
Florida,  Arkansas,  Texas,  Georgia,  Ten- 
nessee, North  Carolina  and  South  Carolina. 


JFK  Sees  'Drum  Song' 

HYANNIS  PORT,  MASS.  — Universal’s 
“Flower  Drum  Song”  was  the  Thanksgiving 
picture  for  exhibition  in  President  John  F. 
Kennedy’s  home  here.  The  picture  was 
seen  by  the  President  and  his  family. 


ESTABLISHED 

LEADER 

IN 

QUALITY 
SHORT 
SUBJECTS 


RELEASED  BY 


Peter  Sellers 

in 

“The  Case  of  the 
MUKKINESE  Battle-Horn' 

a 25  minute  live  action  satire 

“Two  Men  and  a Wardrobe" 

a Polish  live  action  film 

“Children  of  the  Sun" 

a 10  minute  color  car- 
toon sponsored  by  UNICEF 

“A  Bowl  of  Cherries" 

from  Greenwich  Village 

“Rembrandt" 

the  story  of  the  artist's  life 
as  told  through  his  paintings 

"A  Chairy  Tale" 

about  the  revolt  of  a kitchen  chair 

“Return  to  Glennascaul" 

a ghost  story  with  Orson  Welles 

“Romance  of  Transportation" 

a cartoon  novelty 

“Life  with  Caesar" 

a comedy 


Write,  Wire 
or  Call 
For  Full  List 
of  Shorts 


KINGSLEY  INTERNATIONAL 


THROUGH  UNION  DISTRIBUTORS,  INC 

37  W.  57th  St.,  N.Y.  19,  N.Y.  PLaza  1-4490-1-2 


BOXOFFICE  ::  November  27,  1961 


9 


featuring 

short  Subjects 


PATRONS  SHOWING  GREATER  INTEREST  IN  SHORTS 

Opinion  Poll  Indicates  Exhibitors  Need  to  Do  Better  Job  of  Promoting  Those  Selected  Shorts' 


By  AL  STEEN 

yp  UNTIL  last  year,  the  short  subjects 
situation  had  not  changed  to  any  dis- 
cernible degree.  Year  after  year,  the  com- 
panies turned  out  their  so-called  briefies 
as  a matter  of  course — they  were  booked, 
exhibited  and  that  was  that. 

There  was  a noticeable  change  last  year 
when  Boxoffice  started  preparing  its  an- 
nual short  subjects  issue.  The  sales  de- 
partments were  enthused  with  the  product 
being  provided  and  extra  effort  was  ex- 
pended in  merchandising  the  subjects.  The 
enthusiasm’s  momentum  carried  over  to 
this  year  and  the  companies  are  pointing 
with  pride  to  their  lineups. 

With  an  eye  on  the  expanding  art  thea- 
tre market,  there  appears  to  be  a tendency 
to  turn  out  pictures  to  please  that  special 
breed  of  patrons  who  warm  up  to  the  off- 
beat type  of  shorts  and  which,  at  the 
same  time,  are  suitable  for  general  pa- 
tronage. That  was  not  true  five  years  ago. 
The  art  theatre  customers,  at  least,  ac- 
cepted the  unusual  in  an  art  house  but 
might  have  scoffed  at  it  if  viewed  in  a 
conventional  theatre.  The  distributors  and 
producers  are  finding  that,  while  the  art 
house  type  of  patronage  is  expanding  inso- 
far as  feature  tastes  are  concerned,  there 
is  a common  taste  for  short  subjects. 

There  was  a time  when  a short  subject 
meant  either  an  animated  cartoon  or  a 
two-reel  comedy  with  live  performers.  The 
cartoon  is  still  with  us  and  at  the  top  of 
the  heap  in  public  favor,  while  the  live- 
action  comedies  have  drifted  off  into  ob- 
livion, even  though  they  still  are  missed  by 
many  patrons.  But  those  two-reelers  are 
being  replaced  by  the  travel  subjects  which 
rapidly  are  moving  up  into  the  top  slot. 
A look  at  the  lineups  from  the  distributing 
companies  in  this  issue  will  reveal  that 
practically  every  one  of  them  has  the 
accent  on  travel,  for  obvious  reasons.  Those 
of  us  who  cannot  visit  remote  corners  of 
the  world,  at  least,  can  get  an  idea  of  what 
they  are  like  from  the  travelogs.  A good 
example  is  20th  Century-Fox’s  short  sub- 
jects program  for  which  the  Movietone 
cameras  are  roaming  the  world  for  ex- 
citing subjects  and  places,  sidestepping 
political  issues  and  stressing  entertain- 
ment. 

It  would  be  a cliche  to  say  that  theatre 
patrons  want  and  expect  short  subjects 
with  their  film  fare.  It  has  been  said  for 
years.  Nevertheless,  just  to  confirm  the 
status,  the  Boxoffice  staff  a few  years  ago 


made  a survey  among  friends,  relatives  and 
even  strangers  on  the  subject.  Needless  to 
say,  the  belief  was  confirmed.  This  year 
we  made  a little  different  type  of  survey. 
Instead  of  asking  whether  they  liked  short 
subjects  with  their  features  or  expected 
them,  we  asked  what  kind  of  shorts  they 
liked  best  and  if  there  were  enough  of 
their  favorite  brand. 

Overall,  the  replies  were  not  surprising, 
but  some  of  them  were  interesting.  The 
cartoon  and  travel  subjects  ran  almost 
neck-and-neck  in  preferences,  with  the 
sports  numbers  running  a close  second. 
But  the  almost  startling  angle  of  the 
answers  to  queries  was  the  fact  that  people 
would  like  to  see  subjects  that,  currently, 
are  almost  non-existent.  For  example,  four 
out  of  six  women  questioned — two  business 
women,  one  housewife  and  one  medical 
assistant — said  they  would  like  to  see  pic- 
tures which  gave  glamor  hints  such  as 
how  a change  in  hairdo  would  improve 
appearances  and  even  personalities.  They 
also  mentioned  that  a short  on  makeup 
would  be  interesting  and  one  of  them  said 


Buena  Vista 

One  seven-niimite  Goofy  .short ; three  Donald 
Ducks,  including  one  28-niinute  subject;  two 
live-action  featurettes,  and  groups  of  cartoon 
and  live-action  reissues. 

Columbia 

.Six  two-reel  color  travel  featurettes,  a new 
series;  a group  of  new  Loopy  de  Loop  cartoons; 
eight  Mr.  Magoo  reissues;  eight  Three  Stooges 
reissues;  12  reissues  of  two-reel  comedies  under 
Assorted  Favorites  and  Comedy  Favorites  banners; 
LS  Cream  of  the  Crop  cartoon  reissues;  ten  World 
of  .Sports  one-reelers;  six  Candid  Camera  re- 
issues. 

Metro-Goldwyn-Mayer 

Eleven  new  Tom  and  .Jerry  color  cartoons;  104 
issues  of  News  of  the  Day. 

Kingsley-Union  Films 

Eight  new  subjects,  encompassing  a variety  of 
subjects,  mostly  imports,  plus  11  subjects  already 
in  release. 

Paramount 

Forty  subjects — one  two-reel  cartoon  special, 
seven  Noveltoons,  seven  Modern  Madcaps,  six 


she  would  like  to  see  a makeup  artist 
prepare  a star’s  face  for  her  day  before 
the  camera. 

We  had  to  admit  that  we  did  not  know 
of  any  such  subjects,  but  would  pass  the 
suggestions  on.  Several  persons,  both  men 
and  women,  said  they  would  like  to  see 
how  a motion  pictm-e  was  made,  be  taken 
behind  the  scenes  and  allowed  to  watch  a 
sequence  being  filmed.  A teenager  said  she 
would  like  to  see  a modeling  school  in 
action,  showing  the  steps  of  instruction 
from  the  time  a student  enters  the  school 
until  placed  in  her  first  job. 

Such  ideas  may  not  be  practical  or 
profitable  but,  at  least,  the  comments  in- 
dicated that  the  public  was  interested  in 
short  subjects.  On  the  other  hand,  who 
knows?  If  people  will  go  out  of  their  way 
to  discuss  an  interesting  theme  which  they 
would  like  to  see  on  the  screen,  the  chances 
are  that  they  would  go  to  see  it  if  informed 
about  it  through  advertising  or  special 
promotion. 

And  that  brings  up  another  angle.  A 
(Continued  on  page  14) 


Popeye  Champions,  six  Sports  in  Action,  two 
two-reel  sjrecials  in  color,  plus  cartoon  favorites. 

Lester  A.  Schoenfeld 
Fourteen  subjects,  encompassing  cartoons,  art, 
travel,  sports  and  other  subjects. 

20th  Century-Fox 

Twelve  color  CinemaScope  short  subjects,  en- 
compassing national  defense,  national  progress, 
sports,  music  and  travel ; four  subjects  in  a new 
series,  “Amazing  But  True,”  a believe-it-or-not 
type  of  subject,  plus  a selection  of  new  Terry- 
toons  and  reissues  of  popular  Terrytoons  of  the 
past. 

Universal-International 
Nineteen  new  Walter  Lantz  Cartunes;  seven 
Woody  Woodpecker  rereleases;  two  two-reel 
specials  (travel)  ; eight  one-reelers  in  color; 
Football  Highlights  of  1961;  and  104  reissues  of 
Universal-International  News. 

Warner  Bros. 

Three  two-reel  Worldwide  Adventure  Specials; 
six  one-reel  Worldwide  Adventure  specials;  16 
Merrie  Melodie-Looney  Toon  cartoons;  13  Blue 
Ribbon  cartoon  reissues. 


1961-62  Shorts  Lineup,  Company  by  Company 


10 


BOXOFFICE  ::  November  27,  1961 


MORE  THAN  300  SHORT  SUBJECTS 
TO  BE  AVAILABLE  IN  61-62  SEASON 


Greater  Variety  in  Subject 
Matter  Being  Offered 
To  Theatre  Screens 

Exhibitors  will  have  more  than  300  short 
subjects  — encompassing  travel,  sports, 
music,  adventure,  national  defense  and 
national  progress  and  live-action  comedy — 
from  which  to  choose  their  “spice  of  the 
pi’Ogram”  in  the  1961-1962  season.  These 
include  the  product  of  the  major  film  pro- 
ducers as  well  as  the  releases  of  several 
independents  specializing  in  short  films. 

There  will  be  several  new  series.  Colum- 
bia will  introduce  a new  two -reel  travel 
featm'ette  with  six  issues  due  this  season. 
And  from  the  20th  Century-Fox  will 
come  four  subjects  in  an  “Amazing  But 
Ti’ue”  series,  which  take  a believe-it- 
or-not  approach. 

Reports  from  the  various  companies  re- 
garding releases  for  the  1961-62  season; 

Wide  Variety  of  Subjects 
In  Columbia's  Lineup 

“Today’s  ‘shopping-customer’  will  go  to 
the  motion  picture  theatre,  and  will  con- 
tinue to  go  only  if  a full  effort  has  been 
made  to  pi-ovide  him  with  his  money’s 
worth  in  terms  of  a well-balanced  pro- 
gram of  judiciously  selected  features  and 
short  subjects,’’  according  to  Maurice 
Grad,  Columbia’s  short -subjects  sales 
manager. 

Grad,  who  outlined  the  company’s  pro- 
gram of  short  subjects  for  the  1961-62 
season,  said  that  Columbia’s  line-up  of 
short  subject  product  had  been  planned 
with  the  exhibitor  foremost  in  mind  pro- 
viding patrons  with  the  kind  of  variety 
entertainment  they  like  and  expect  with 
a main  feature. 

Heading  the  schedule  will  be  a new  se- 
ries of  six  two-reel  color  featurettes.  The 
first  two,  “Images  of  Luanga,”  and  “Won- 
derful Israel,”  are  currently  available  with 
four  more  set  for  the  series  including  the 
musical  “travel-lark”  favorites.  “Images 
of  Luanga”  is  a camera  expedition  into  the 
heart  of  Africa  bringing  some  of  the  most 
dazzling  and  exotic  locations  ever  recorded 
to  the  motion  picture  screen,  while  “Won- 
derful Israel”  records  all  the  rugged  beauty 
and  pulsating  life  of  the  Holy  Land. 


More  Loopy  de  Loops  Are  Due 


Highlighting  the  one-reel  color  cartoons 
is  the  popular  “Loopy  de  Loop”  series, 
created  by  the  Academy-Award  winning 
team  of  William  Hanna  and  Joseph  Bar- 
bera.  Other  one-reel  color  cartoons  will  be 
the  two-time  Academy  Award  winner,  “Mr. 
Magoo,”  in  eight  of  his  favorites,  and  15 
selections  from  some  of  the  company’s 
Cream  of  the  Crop  of  past  years. 

Two-reel  comedies  loom  large  in  the 
rereleasing  plans  for  the  coming  season, 
topped  by  eight  “Three  Stooges”  comedies, 
currently  at  the  peak  of  their  new  popu- 
larity. Twelve  two-reelers  will  also  be  re- 
issued under  the  Associated  Favorites  and 
Comedy  Favorites  banners. 

Single  reelers  will  include  ten  World  of 
Sports  entries,  featuring  Bill  Stern  as 
commentator,  and  six  of  the  currently 
popular  Candid  Microphone  short  subjects. 

Three  of  Columbia’s  serial  boxoffice  fa- 
vorites will  be  included  in  the  1961-62  pro- 
gram. They  are:  “Cody  of  the  Pony  Ex- 
press,” “The  Sea  Hound,”  and  “The  Mon- 
ster and  the  Ape.” 

First  New  Tom  &l  Jerrys 
In  3 Years  From  MGM 

After  a three-year  halt,  new  Tom  and 
Jerry  cartoons  are  being  produced  once 
again  for  Metro-Goldwyn-Mayer  — with 


Scene  from  new  Tom  & Jerry  Short 

11  new  subjects  on  the  release  schedule 
for  1961-62.  In  recent  seasons,  the  MGM 
Tom  and  Jerry  lineup  has  consisted  of 
reissues  of  the  most  popular  of  the  sub- 
jects in  the  series. 

Three  of  the  subjects  already  have  been 
placed  in  release  — “Switchin’  Kitten,” 
“Down  and  Outing”  and  “Greek  to 
Me-ow,”  all  in  Metrocolor.  The  Tom  and 
Jerrys  have  proven  so  popular,  both  in 
this  country  and  abroad,  that  many  thea- 
tres regularly  book  festivals  exclusively 
devoted  to  subjects  featuring  these  two 
animated  characters. 

The  cartoons  are  being  released  through 
an  arrangement  with  Rembrandt  Films  of 
New  York,  of  which  William  L.  Snyder  is 
the  president  and  Gene  Deitch  the  crea- 
tive director.  Both  have  had  wide  experi- 
ence in  the  animated  cartoon  field,  Snyder 
having  produced,  among  others,  “Munro,” 
an  Academy  Awards  nominee,  and  Deitch 
having  served  as  creative  director  for 
Terrytoons. 

In  addition  to  the  11  Tom  and  Jerrys, 


MGM  also  will  release  104  editions  of 
News  of  the  Day, 

'Abner'  Story  of  a Baseball, 
Prime  Paramount  Entry 

With  the  current  shortage  of  feature 
product  in  today’s  markets,  shrewd  exhib- 
itors are  surrounding  their  feature  pro- 
grams with  the  most  attractive  short  sub- 
jects obtainable  in  order  to  cultivate  a 
continuous  flow  of  patronage  and  main- 
tain a well-balanced  show,  says  Howard 
Minsky,  Paramount’s  assistant  general 
salesmanager  and  executive  in  charge  of 
shorts  sales. 

“The  essential  values  in  a company’s 
short  subject  program  to  increase  ex- 
hibitor patronage  is  best  summed  up  in 
these  important  subject  matter  require- 
ments: timeliness,  variety  and  action — 
with  color  an  additional  strong  plus  fac- 
tor. Opinions  from  leading  exhibitors  on 
the  most  desirable  type  of  short  subjects 
patrons  prefer  almost  invariably  revealed 
cartoons  leading  all  other  divisions  with 
sports,  travel  shorts  and  novelty  films  run- 
ning closely  behind,”  he  said. 

For  its  current  program  of  short  sub- 
jects, Paramount  will  have  available  a 
brighter,  newer  array  of  40  assorted  short 
subjects  encompassing  a wide  variety  of 
colorful  subjects  “geared  to  meet  any  and 
every  showman’s  program  requirements.” 

The  1961-62  lineup  is  composed  of  the 
following:  A two-reel  cartoon  special,  “Ab- 
ner, the  Baseball,”  which  documents  the 
life  of  a major  league  baseball  from  the 
time  it  is  stuffed  and  stitched  in  a fac- 
tory to  the  time  it  gets  the  stuffing  clob- 
bered out  of  it  on  the  diamond. 

This  subject  was  shown  to  various  base- 
ball writers  as  well  as  major  league  clubs. 
Phil  Rizzuto,  baseball  radio  commentator, 
declared  it  “one  of  the  funniest  pictures 
about  baseball  I have  ever  seen.” 

There  will  be  20  other  colorful  cartoons 
of  four  series  each:  seven  Noveltoons  in- 
cluding “Munro,”  a cartoon  gem  which  v/on 
this  year’s  Academy  Award;  “Turtle  Scoop,” 
“Kozmo  Goes  to  School”  and  “Perry  Pop- 
gun”; seven  Modern  Madcaps  consisting 
of  “The  Plot  Sickens,”  “Crumley  Cogwheel” 
and  “Popcorn  and  Politics”;  six  Comic 
Kings  with  “Mouse  Blanche”  and  “Hits  and 
Runs”  now  ready  and  the  following  six 
Popeye  Champions:  “Fireman’s  Brawl,” 
“Toreadorable,”  “The  Ace  of  Space,” 
“Shaving  Mugs,”  “Taxi  Turvy”  and  “Floor 
Flusher.” 

For  the  sport  enthusiasts  the  program 
contains  six  Sports  in  Action  subjects,  and 
two-reel  specials  in  color  consisting  of  un- 
usual subjects.  The  company  has  launched 
a global  production  program  for  its  live- 
action  shorts  in  seeking  new  ideas. 


From  "Abner,  the  Baseball” 


BOXOFFICE  ;:  November  27,  1961 


11 


Shorts  Aimed  at  Helping  Improve  U.S.  Image  Overseas 


20th-Fox  Cameras  Scour 
World  for  New  Subjects 

Moving  into  1962,  the  Fox-Movietone 
short  subjects  department  will  keep  pro- 


Two  characters  from  Terrytoons 


duction  in  high  gear  with  only  one  sig- 
nificant shift  in  the  works. 

According  to  production  director  Jack 
Kuhne,  “the  color  Cinemascope  shorts  will 
not  only  continue  to  cover  foreign  lands 
but  will  now  turn  cameras  on  ourselves  to 
promote  tourism  for  this  country  as  well 
as  tell  the  true  story  of  America  to  the  rest 
of  the  world.” 

Translated  into  27  languages  and  seen 
by  nearly  400  million  people,  the  cameras 
next  year  will  be  rolling  from  the  Dewline 
to  the  Cape  of  Good  Hope,  encompassing 
12  shorts  on  defense,  national  progress, 
sports,  music  and  travel.  Though  the  vet- 
eran Movietone  production  director  tackles 
delicate  questions  in  distant  countries  like 
Egypt  and  South  Africa,  he  doesn’t  get 
involved  in  political  controversies,  but 
stresses  entertainment  as  the  prime  ob- 
jective. 

In  the  U.  S.  A.,  Movietone  will  shoot 
profiles  of  life  seldom  seen  by  moviegoers 
in  other  nations,  of  benefit  to  good  will 
and  our  tourist  economy.  “The  value  from 
shorts  has  been  recognized  for  many  years 
by  foreign  governments,”  Kuhne  says,  “and 
they  show  their  gratitude  by  giving  us  the 
fullest  cooperation  at  the  highest  level. 

“Their  embassies,  consulates,  and  U.  N. 
delegations  over  here  plus  expert  contact 
men  in  their  homelands  contribute  all 
they  possibly  can  to  the  success  of  our 
film  stories.  Admittedly,  the  world  badly 
needs  this  understanding  today,”  Kuhne 
says,  “but  now  we’d  also  like  to  sell  Amer- 


50  SHORT  SUBJECTS 

NEW  AND  IN  COLOR 
FEATURETTES 
TWO  PEELERS 
SINGLE  PEELERS 

WRITE— WIRE — PHONE 

LESTER  A.  SCHOENFELD  FILMS 

247  West  42nd  Street 

New  York  36,  N.  Y.  PE  6-1508 


15 

To 


ica  and  attract  the  tourists  to  our  shores.” 

Movietone  also  will  offer  nine  subjects 
in  the  Cinemascope  bracket.  They  are  “Mel 
Allen’s  Football  Highlights  of  1961,”  “Nor- 
way,” “The  Vatican,”  “Sports  Fishing, 
Family  Style,”  “Sweden,”  “Paris  Medley,” 
“Denmark,”  “Finland”  and  “Ireland.” 

In  addition  there  will  be  a new  series, 
“Amazing  But  True,”  of  which  there  will 
be  four  issues  next  year.  They  are  pat- 
terned along  the  lines  of  “Believe  It  or  Not.” 

Universal  Has  36  in  Color 
One  Black,  White  Subject 

Acting  on  the  premise  that  short  subjects 
are  continuing  to  form  a more  important 
part  of  a theatre’s  programming.  Universal 
again  will  offer  a varied  program  of  36 
shorts  in  color  and  one  in  black  and  white 
during  the  1961-62  selling  season. 

F.  J.  A.  McCarthy,  assistant  general  sales 
manager  in  charge  of  short  subjects  dis- 
tribution, said  that  the  increase  in  output 
effected  last  year  by  Walter  Lantz  would 
be  continued  during  1961-62,  with  Lantz 
making  19  new  color  cartoons  for  release, 


Producer  Walter  Lantz  and  his  popular 
cartoon  character.  Woody  Woodpecker 


augmented  by  seven  rereleases  of  Woody 
Woodpecker  subjects. 

Universal  will  release  two  two-reel 
specials  in  color  in  the  coming  season, 
whereas  it  released  only  one  in  the  prior 
season.  The  first  will  be  “All  That  Oriental 
Jazz,”  with  a background  of  the  Ginza, 
the  Broadway  of  Tokyo.  The  second  will 
be  “Land  of  the  Long  White  Clouds,” 
filmed  entirely  in  New  Zealand. 

Eight  one-reelers  in  color  again  will  be 
released  by  Universal.  McCarthy  said  the 
subject  matter  would  be  varied  and  timely 
and  providing  interesting  local  promo- 
tional angles. 

The  black-and-white  reel  will  be  “Foot- 
ball Highlights,”  offering  footage  from  im- 
portant college  football  games  of  the  fall 
season  of  1961.  McCarthy  said  exhibitors 
had  been  enthusiastic  about  this  reel  in 
past  years  and  that  every  effort  would  be 
made  to  make  the  new  issue  as  interesting 
as  its  predecessors. 

There  will  be  the  usual  104  issues  of 
Universal-International  News  with  em- 
phasis on  local  and  world  events. 


Terrytoons  Winning  Favor 
On  Film  Festival  Front 

For  exhibitors  booking  Terrytoon  car- 
toons, William  Weiss,  vice-president  and 
general  manager  of  CBS’s  Terrytoon  di- 
vision, has  a few  suggestions  that  should 
help  create  more  public  interest  in  the  sub- 
jects. 

“The  nature  of  the  pictures  we  currently 
have  in  distribution  provides  the  alert  and 
aggressive  exhibitor  with  a great  oppor- 
tunity to  point  out  with  pride  that  the 
Terrytoons  releases  he  is  now  receiving 
have  been  selected  for  showing  this  year 
at  the  world’s  best  known  film  festivals. 
He  should  point  out  to  his  local  Parent 
Teachers  Ass’n,  his  local  school  administra- 
tors and  to  any  other  educational  group 
in  his  community,  that  Terrytoons  car- 
toons featuring  Hector  Heathcote,  Hashi- 
moto  San  and  Silly  Sidney  were  seen  in 
the  Cannes,  Berlin,  Moscow,  Locarno, 
Edinburgh,  Cork,  San  Francisco  and  Mexico 
festivals;  in  fact,  were  requested  to  be 
shown  at  these  festivals  by  those  in  charge. 
He  should  also  point  out  that  at  the  Ven- 
ice Film  Festival,  “Drum  Roll,”  featuring 
Hector  Heathcote,  won  first  prize  in  the 
children’s  category,”  Weiss  said. 

“By  promoting  the  quality  of  these  Ter- 
rytoons films,  the  alert  and  aggressive  ex- 
hibitor can  help  his  continuing  drive  to 
bring  children  back  to  the  movie  theatres. 
Also,  because  of  the  current  lack  of  full- 
length  films  for  the  entire  family,  the 
alert  and  aggressive  exhibitor  can  put  to- 
gether a Terrytoons  cartoon  festival  of  his 
own  that  he  would  be  proud  to  invite  the 
family  unit  to  attend,”  he  said. 

Weiss  said  the  Terrytoon  studio  is  work- 
ing on  two  new  series  with  new  characters, 
which  will  be  available  some  time  next 
year. 

Union  Film-Kingsley  Adds 
8 Subjects  to  Its  Lineup 

Union  Film  Distributors,  releasing  or- 
ganization of  Kingsley  International,  will 
offer  eight  new  short  subjects  for  the 
1962  season,  in  addition  to  11  now  in  re- 
lease. 

The  new  subjects  consist  of  “Two  Men 
and  a Wardrobe,”  a Polish  live-action  film; 
“Children  of  the  Sun,”  a cartoon;  “A  Bowl 
of  Cherries,”  from  Greenwich  Village; 
“Rembrandt,”  the  story  of  the  artist’s  life 
as  told  through  his  paintings;  “A  Chairy 
Tale,”  about  the  revolt  of  a kitchen  chair; 
“Return  to  Glennascaul,”  a ghost  story 
with  Orson  Welles;  “Romance  of  Trans- 
portation,” a cartoon  novelty,  and  “Life 
with  Caesar,”  a comedy. 

Short  subjects  in  release  from  the  1961 
lineup  are  “The  Case  of  the  Mukkinese 
Battlehorn,”  “Day  of  the  Painter,”  “The 
Interview,”  “The  Violinst,”  “The  Running, 
Jumping  and  Standing  Still  Film,”  “W.  C. 
Fields  Festival,”  “Report  on  Love,”  “Men 
With  Cars,”  “Zero  to  Sixty,”  “Overture,” 
“City  of  Gold”  and  “The  Mischief  Mak- 
ers.” 


12 


BOXOFFICE  ::  November  27,  1961 


Biramount  Announces  Another  Sensational 

ALL  COLOR  CARN I VAL ! 


3 


TWO-REEL 

SPECIALS 


6 


SPORTS^  ^ 
ILLUSTRATED 

~~4 

TRAVELRAMAS 


POPEYE 

CHAMPIONS 


20  CARTOONS  ^ 

^ 7 NOVELTOONS  M 

^7 modern  madcaps^ 
^ 6<^omic  kings  ^ 

1 ^ 

two-reelS^ 

CARTOON 

SPECIAL 

" ABNER JHE  BASEBALL” 

I 


PARAMOUNT’S  SHORTS  ARE  A BUY-WORD 

In  The  Business-Call  Paramount  NOW! 


SHORT  SUBJECTS  . . .Cont. 

Shorts  Are  Better  Than  Ever/ 
But  Why  Keep  It  a Secret  ? 

(Continued  from  page  9) 

sales  manager  was  asked  if  exhibitors  were 
doing  more  in  the  advertising  and  mer- 
chandising of  their  short  subjects.  He  sadly 
answered  in  the  negative.  Although  the 
companies  are  giving  more  attention  to 
the  creation  of  better  shorts,  too  many 
exhibitors  are  not  realizing  the  boxoffice 
potentials  of  good  shorts,  he  said. 

The  sales  manager  said  that,  on  Decora- 
tion Day,  he  had  seen  an  excellent  short 
that  was  turned  out  by  a competitor,  but, 
even  so,  he  felt  he  should  comment  favor- 
ably on  it  to  the  manager  on  the  way  out. 
The  sales  executive  told  the  manager  that 
he  ought  to  give  the  short  a little  ballyhoo 
in  the  lobby,  or  even  a display  card  of 
some  kind.  The  theatre  manager  said  that 
such  a move  wouldn’t  bring  in  an  extra 
dime. 

A few  days  later,  the  sales  chief  passed 
the  theatre  and  noticed  that  a lobby  card 
the  size  of  a one-sheet  had  been  placed 
prominently  near  the  boxoffice.  Curious 
about  it,  he  looked  up  the  manager  and 
remarked  that  the  latter  had  taken  his 
advice.  “Yes,”  replied  the  manager  “and 
I’ve  seen  several  persons  buy  tickets  on 
the  strength  of  it.” 

That’s  just  one  little  minor  example,  but 


it  proves  that  extra  dollars  can  be  earned 
by  spending,  perhaps,  a few  extra  pennies, 
comparatively  speaking,  in  letting  patrons 
know  that  the  program’s  “dessert”  is  some- 
thing very  interesting. 

During  a forum  session  at  an  exhibitors’ 
convention  a few  years  ago,  the  moderator 
remarked  that  a much-touted  picture  had 
tm-ned  out  to  be  a “dog”  for  him.  He  had 
it  booked  for  a week  and  business  was  bad. 
He  said  he  revamped  his  ads  and  gave 
almost  equal  billing  to  his  short  subjects 
which  enabled  him  to  increase  his  gross. 

With  short  subjects  improving  in  quality 
every  year,  it  behooves  exhibitors  to  give 
more  attention  to  their  promotion.  They 
are  such  a necessary  part  of  any  program 
that  such  advice  should  not  be  necessary. 
Yes,  shorts  are  better  than  ever,  but  why 
keep  them  a secret? 

Lester  Schoenfeld  Offers 
14  Shorts  in  New  Season 

Lester  A.  Schoenfeld  Films  will  offer  14 
short  subjects  during  1962.  The  subjects 
cover  cartoons,  art,  travel,  adventure, 
sports,  nature  and  military — with  running 
times  ranging  from  ten  to  30  minutes. 

Titles  of  the  lineup  are: 

“The  Colombo  Plan,”  art  cartoon;  “The 
Queen’s  Visit  to  Nepal,”  travel-adventure; 
“An  Oscar  for  Signor  Rossi,”  art  cartoon; 
“A  Date  With  Gulienne,”  travel;  “Sicilian 
Memories,”  travel;  “Champs  of  Sport,” 
sports;  “Springtime  in  England,”  nature; 
“Aran  of  the  Saints,”  travel;  “Down  Kil- 
larney  Way,”  travel;  “Northwest  Horizons,” 


travel:  “State  Opening  of  Parliament,” 
art;  “Safari  South,”  travel;  “Edinburgh 
Tattoo,”  military,  and  “Three’s  Company,” 
travel. 

All  are  in  color  except  “Champs  of 
Sport.”  The  sole  Cinemascope  subject  is 
“State  Opening  of  Parliament.” 


Laurel  & Har<dy  Cartoons 

The  famous  comedy  team  of  Laurel  & 
Hardy  will  again  be  seen  on  the  world’s 
screens,  in  a series  of  two-reel  animated 
cartoons  to  be  produced  by  Larry  Harmon. 
The  subjects  will  be  produced  for  both  tele- 
vision and  theatrical  showing,  but  films 
made  for  theatres  will  not  be  available  for 
television. 


An  Ocean-Going  Subject 

“Atlantic  Adventure,”  the  story  of  three 
men  who  crossed  the  ocean  in  a raft,  from 
Canada  to  Scotland,  has  been  released  by 
Lester  Schoenfeld  Films,  independent  dis- 
tributor of  short  subjects. 


Winner  of  Two  Awards 

A 30-minute  featurette,  “The  Shoes,” 
produced  in  New  York  by  Ernest  Pintoff 
and  starring  Buddy  Hackett,  won  special 
awards  at  both  the  Edinburgh  and  Cannes 
film  festivals  this  year. 


To  See  America  First 

Producer  Harry  Foster,  making  a series 
of  subjects  on  U.S.  states  and  cities  for 
Columbia,  has  Dallas  and  the  state  of 
Arkansas  next  on  his  list. 


GOOD-X.OOKZNG  .And  good  booking!  That’s  the  Terrytoons 
slogan.  And  you’ll  find  it’s  true  when  you  do  (show)business  with  Hashimoto-San, 
Hector  Heathcote,  Silly  Sidney  and  the  many  other  boxoffice  winners  from  Terrytoons. 
Produced  in  Cinemascope,  with  Color  by  Deluxe  TERRYTOONS 


A Division  of  CBS  Films  Inc.  / Distributed  by  Twentieth  Century-Fox  Film  Corp. 


14 


BOXOFFICE  :;  November  27,  1961 


NEW  WALTER  LANTZ 

COLOR  . 
V CARTUNES M 


As  part  of  Universal's  Golden  Jubilee  Anniversary 
an  exciting  program  of  short  subjects  is  being 
made  available  to  exhibitors  everywhere.  See  your 
local  branch  manager  and  book  them  now. 


proudly 

presents 


/ Z ^ 

TWO  REEL 
SPECIALS 
in  COLOR 


^cfiont 


William  Castle  Signs  Four 
Comedians  for  'Zotz' 

A formidable  group  of  light  comedians — 
Tom  Poston,  Jim  Backus,  Fred  Clark  and 
Cecil  Kellaway — has  been  signed  by  Wil- 
liam Castle  to  head  the  cast  of  “Zotz,”  his 
next  production  to  go  before  the  cameras 
here  for  Columbia  release. 

Based  on  the  novel  by  Walter  Karig, 
“Zotz”  will  be  produced  and  directed  by 
Castle  from  a screenplay  by  Ray  Russell. 
The  yarn  deals  with  a college  professor 
who  discovers  that  an  ancient  coin  is  in- 
vested with  magical  powers  which  enable 
him  to  suspend  motion  by  merely  pointing 
his  finger.  Poston  will  essay  the  role  of 
the  professor. 

Also  joining  the  cast  are  Margaret  Du- 
mont, who  may  be  remembered  for  her 
appearances  in  innumerable  Marx  Brothers 
film  comedies,  and  Mike  Mazurki.  The 
film  is  slated  to  roll  November  28,  mark- 
ing the  fifth  feature  Castle  has  produced 
for  Columbia  release.  His  “Mr.  Sardoni- 
cus”  is  currently  in  release,  following 
“Homicidal,”  “13  Ghosts”  and  “The 
Tingler.” 

Stephen  Boyd,  Richard  Beymer 
20th-Fox  Pacts  Extended 

New  seven-year  pacts  at  20th-Fox  have 
been  given  actors  Stephen  Boyd  and  Rich- 
ard Beymer,  with  an  increase  in  salary  for 
each.  Boyd's  contract  had  2I/2  years  to  go, 
while  Beymer’s  original  two-year  exclusive 
contract  had  six  more  months  to  run. 

Under  his  new  seven-year  term,  Boyd 
will  have  the  right  to  do  outside  pictures, 
with  his  initial  film  off  the  Westwood  lot 
being  “Jumbo”  for  MGM.  Beymer’s  ap- 
pearance in  “West  Side  Story”  was  on 
loanout  to  the  Mirisch  Co.,  and  he  will 
continue  at  20th-Fox  on  an  exclusive 
basis.  He  is  currently  before  the  cameras 
in  Jerry  Wald’s  “Adventures  of  a Young 
Man.” 

Disney  Plans  Cartoon  Feature 
On  'Rainbow  Road  to  Oz' 

“Rainbow  Road  to  Oz,”  an  all-cartoon 
feature  embracing  13  Frank  L.  Baum  “Oz” 
stories,  is  planned  by  Walt  Disney,  who 
owns  all  film  rights  to  the  Baum  yarns, 
with  the  exception  of  “Wizard  of  Oz.” 

Whether  to  film  “Rainbow”  as  a live- 
action  or  animated  feature  has  been  a 
point  of  debate,  but  the  cartoon  process 
was  Disney’s  final  choice. 

Ray  and  Bronston  to  Make 
'55  Days  at  Peking' 

A one-film  association  has  been  formed 
by  director  Nicholas  Ray  with  producer 
Samuel  Bronston  for  “55  Days  at  Peking,” 
on  which  Philip  Yordan  is  presently 
writing  the  script. 

Ray,  who  recently  helmed  “King  of 
Kings”  for  Bronston,  is  in  Hollywood  to 
sign  two  male  stars  for  the  leads  in 
“Peking,”  seated  to  roll  in  Spain  in  Febru- 


ary. The  projected  feature  is  a drama 
about  the  Boxer  Rebellion. 

While  here,  Ray  reportedly  will  seek  a 
studio  release  for  his  own  independent 
productions. 

Major  Studios  Negotiating 
For  TV's  'Twilight  Zone' 

A step  into  the  beyond  will  be  taken  by 
one  of  the  major  studios,  all  of  which  are 
currently  negotiating  with  Rod  Serling 
anent  a feature  film  version  of  his  tele- 
vision series,  “Twilight  Zone,”  when  the 
writer  reaches  an  agreement  with  one  of 
the  film  factories. 

It  is  understood  that  Buck  Houghton, 
who  produces  “Zone,”  also  will  act  in  this 
capacity  for  the  motion  picture.  Spring  is 
blueprinted  as  the  starting  date,  with 
Serling  to  pen  the  screenplay  which  will 
be  lensed  in  color. 

Howard  W.  Koch  Receives 
New  Contract  at  Essex 

A new  term  contract  has  been  given 
Howard  W.  Koch,  executive  producer  of 
Essex  Productions,  by  Essex  topper  Prank 
Sinatra. 

Koch,  currently  working  with  copi'o- 
ducers  George  Axelrod  and  John  Franken- 
heimer  on  “The  Manchurian  Candidate,” 
Sinatra-Laurence  Harvey  starrer  for 
United  Artists  release,  recently  helmed  two 
completed  Essex  films,  “Sergeants  3”  and 
“X-15.” 

According  to  Sinatra,  Essex  will  increase 
its  production  program  in  1962. 

Blake  Edwards  to  Produce 
Four  Films  for  Mirisch 

Active  filmmaker  Blake  Edwards  has 
been  signed  to  a multiple-picture  non- 
exclusive contract  with  the  Mirisch  Co.  as 
a producer-director.  The  new  pact  calls 
for  Edwards  to  make  four  films  in  the  next 
six  years. 

Before  starting  with  Mirisch,  Edwards, 
who  recently  completed  “Experiment  in 
Terror”  for  Columbia,  will  make  “The  Days 
of  Wine  and  Roses”  at  Warners  and 
“Soldier  in  the  Rain”  for  Allied  Artists. 

Miscellaneous  Castings, 
Assignments  for  Week 

Hollywood  highlights:  Jose  Ferrer,  cur- 
rently winding  directorial  chores  on  “State 
Fair”  at  20th-Fox,  will  resume  acting  in 
“Nine  Hours  to  Rama,”  the  Mark  Robson 
production  shooting  in  New  Delhi  . . . Due 
to  overlapping  schedules,  comedian  Mort 
Sahl  has  exited  the  cast  of  Otto  Prem- 
inger’s “Advise  and  Consent.”  The 
comic’s  already  completed  footage  will  be 
scrapped  . . . Roy  Roberts  has  been  cast  as 
Jane  Fonda’s  father  in  “The  Chapman  Re- 
port” at  Warner  Bros.  . . . Jonie  Taps  has 
set  Leith  Stevens  to  compose  an  original 
music  score  for  “The  Interns,”  now  before 
the  cameras  at  Columbia. 


Douglas  Walton  Dead; 
Leading  Man  of  1930s 

NEW  YORK — Funeral  services  for 
Douglas  Walton,  51,  leading  man  in  a 
score  of  pictures  in  the  1930s  and  1940s, 
were  held  at  the  Campbell  Funeral  Home 
November  18.  Walton  died  of  a heart  at- 
tack November  15. 

His  pictures  included  “Lost  Patrol,” 
“Storm  Over  Bengal,”  “Cavalcade,”  “The 
Bride  of  Frankenstein,”  “The  Dark  Angel,” 
“Camille,”  “Mary  of  Scotland,”  “Storm 
Over  Bengal,”  “The  Story  of  Vernon  and 
Irene  Castle”  all  in  the  1930s  and  “Long 
Voyage  Home,”  “Madame  Spy,”  “North- 
west Passage”  and  “Raffles”  in  the  1940s. 
His  last  picture  was  “The  Picture  of  Dorian 
Gray”  for  MGM  in  1945.  Walton  later  be- 
came an  artist  under  the  name  of  J. 
Douglas  Duder. 


Patton  of  Altec  Dies  at  63; 
Pioneered  Stereo  Sound 

NEW  YORK— Lane  J.  (Pat)  Patton, 
eastern  division  manager  of  Altec  Service 
Corp.,  died  here  November  18  and  was 
buried  in  Newton,  Kas.,  where  he  was  born. 
Patton  served  with  Altec  and  its  predeces- 
sor, Electrical  Research  Products,  Inc.,  in 
all  parts  of  the  country  but  was  better 
known  in  the  east.  He  was  60  years  old. 

Patton  joined  Western  Electric  Co.  in 
1928  and  was  named  Washington,  D.  C., 
supervisor  in  1931.  In  1933,  in  association 
with  Dr.  Harvey  Fletcher,  he  introduced 
stereophonic  sound  in  Constitution  Hall  in 
Washington  on  an  experimental  basis. 

The  company’s  house  organ,  the  Altec 
Exchange,  was  initiated  by  Patton  who 
edited  it  for  several  years. 


Luther  Reed,  73,  Dies; 
Produced  RKO  Musicals 

NEW  YORK— Luther  Reed,  73,  who  di- 
rected several  of  the  film  musicals  of  the 
early  talkie  days,  died  at  New  York  Hos- 
pital November  15. 

Reed  wrote  continuity  for  all  of  Marion 
Davies’  pictures  for  Cosmopolitan  Produc- 
tions from  1921  to  1925,  when  he  joined 
Paramount  as  a wi'iter  and  director.  His 
first  directorial  job  was  for  Adolphe  Men- 
jou’s  “The  Ace  of  Cads.”  Later,  Reed 
joined  RKO  where  he  made  “Rio  Rita” 
(1929),  “Dixiana”  (1930)  and  “Hit  the 
Deck”  (1930)  and  “Babes  in  Toyland,”  the 
latter  for  MGM  in  1934.  Later,  he  pro- 
duced documentary  films  for  Johns-Man- 
ville  Co. 


REACTIONARY  FILM  PATRON 

Though  members  of  the  blase  cult 
View  only  films  classed  as  “adult,” 

By  me  no  maudlin  tears  are  shed 
For  dames  who  flit  from  bed  to  bed. 
And  mincing  homos  will  not  tend 
To  make  me  stay  on  to  the  end. 

The  Don  Juans,  the  fevimes  fatales 
Are  not  my  favorite  boys  and  gals. 

For  contrast,  the  producers  should 
Include  some  people  who  are  “good”; 

A picture  leaves  us  little  hope 
When  all  succumb  to  drink  or  dope. 
Enough  of  grim  sharecropper  yarns 
With  language  borrowed  from  the  barns. 
I’m  bored  by  sin  and  sick  of  vice; 

The  sordid  palls — screen  something  nice ! 

— V.W.S. 


16 


BOXOFFICE  ::  November  27,  1961 


Inflight  Shows  on  150 
Planes  by  End  of  1962 

NEW  YORK — Inflight  Motion  Pictures, 
which  began  showing  first-run  pictures  on 
jet  airplanes  last  July,  hopes  to  have  a 
total  of  150  planes  showing  its  films  by 
the  end  of  1962,  according  to  David  Flexer, 
president. 

Instead  of  acting  as  competition  for 
theatre  showings.  Inflight  may  be  bringing 
back  a “lost  audience”  of  people  who  ad- 
mittedly “haven’t  seen  a picture  in  years,” 
Flexer  said.  A typical  comment  from  one 
passenger,  who  was  reluctant  to  put  on 
his  ear  sets  at  first,  was  “I  certainly  en- 
joyed this  picture.” 

Inflight  Motion  Pictures  started  with  12 
TWA  flights,  now  has  60  TWA  flights 
weekly  and,  beginning  with  1962,  will  sign 
contracts  with  other  airlines.  There  are 
25  airlines  in  the  world  today,  Flexer 
commented. 

The  most  successful  of  the  pictures 
shown  on  Inflight  was  Columbia’s  “Scream 
of  Fear.”  Other  pictures  shown  during 
November  were  “Midnight  Lace”  (U-I), 
“Loss  of  Innocence”  (Col),  “The  Young 
Doctors”  (UA),  “Armored  Command” 
(AA),  “The  Comancheros”  <20th-Fox)  and 
“Dentist  in  the  Chair”  (Ajay) . Set  for 
December  are  “The  Devil  at  4 O’clock” 
(Col),  “Flower  Drum  Song”  (U-I),  “Bache- 
lor in  Paradise”  (MGM),  “Second  Time 
Around”  (20th-Fox),  “Madison  Avenue” 
(20th-Fox)  and  “Double  Bunk”  (Show- 
corp).  “Pocketful  of  Miracles”  (UA)  and 
“Sail  a Crooked  Ship”  (Col)  are  set  for 
January,  according  to  Max  Fellerman,  who 
recently  joined  Inflight  as  executive  direc- 
tor of  film  affairs.  Bob  Pigeau,  who  is 
head  booker  for  Inflight,  said  that  he 
must  take  care  to  see  that  all  pictures 
shown  are  suitable  for  general  audiences. 
To  date.  Inflight  has  used  pictures  of  all 
the  major  companies  except  Warner  Bros., 
Fellerman  said. 

The  new,  lightweight  audio  equipment, 
designed  specifically  for  the  ambient  noise 
levels  of  jet  aircraft,  costs  $22,000  to  in- 
stall on  each  plane,  Flexer  said.  The  pro- 
jector can  show  any  film  now  made  in  any 
aspect  ratio  and  in  any  anamorphic  pro- 
cess. He  financed  the  Inflight  process  him- 
self, Flexer  stated. 


UA  Sets  5 More  Roadshows 
For  'West  Side  Story' 

NEW  YORK— United  Artists  has  set 
five  more  roadshow  engagements  for  “West 
Side  Story”  to  bring  the  total  for  the 
Mirisch  Pictures  production  to  12  through 
February  1962,  according  to  James  R. 
Velde,  UA  vice-president  in  charge  of 
domestic  sales. 

The  new  hard-ticket  dates  are  for  the 
Nixon  Theatre,  Pittsburgh,  February  8; 
the  Mann,  Minneapolis,  February  8;  the 
Capri,  San  Diego,  February  14;  the  May- 
fair,  Baltimore,  February  14,  and  the 
Madison,  Detroit,  February  15. 

“West  Side  Story”  opened  at  the  Rivoli 
Theatre,  New  York,  October  18,  followed 
by  the  Gary,  Boston;  the  Midtown,  Phila- 
delphia, and  the  Uptown,  Washington, 
D.  C.  Other  reserved-seat  engagements  are 
set  for  Grauman’s  Chinese,  Los  Angeles, 
December  13;  the  United  Artists,  San 
Francisco,  December  14,  and  the  Sheri- 
dan, Miami  Beach,  December  14. 


FEATURE  REVIEW 

'Summer  an<J  Smoke' 

Paramount 

By  FRANK  LEYENDECKER 
QNE  OF  Tennessee  Williams’  earlier  and 
lesser  plays  has  been  given  a tasteful 
and  absorbing  picturization  by  producer 
Hal  Wallis,  who  guaranteed  its  success  on 
the  screen  by  having  Geraldine  Page  re- 
peat her  off -Broadway  portrayal  of  Alma 
Winemiller,  the  role  which  swept  her  to 
Broadway  fame  in  1952.  Her  luminous  and 
unforgettable  performance  of  the  lonely, 
sex-starved  spinster  puts  Miss  Page  in  line 
for  Academy  Award  nomination  in  1962, 
just  as  Wallis’  production  of  Williams’ 
“The  Rose  Tattoo”  won  an  “Oscar”  for 
Anna  Magnani  in  1956. 

First  and  foremost,  “Summer  and 
Smoke”  will  have  a tremendous  appeal  to 
all  women  patrons  who  will  sympathize 
with  the  plight  of  the  sensitive,  unhappy 
heroine.  Although  this  play  is  not  as  vio- 
lently sexy  as  Williams’  “Cat  on  a Hot  Tin 
Roof”  or  “A  Streetcar  Named  Desire,”  the 
playwright’s  fame  will  be  one  of  the  ex- 
hibitor’s strongest  selling  points.  Laurence 
Harvey,  in  his  finest  performance  since 
“Room  at  the  Top”  in  1959,  plus  Rita 
Moreno,  currently  scoring  in  “West  Side 
Story,”  and  a fine  supporting  cast,  are 
additional  plus  values. 

First  portrayed  on  Broadway  by  Mar- 
garet Phillips  in  1948,  to  only  mild  suc- 
cess, the  ix)le  of  Alma  Winemiller,  the 
minister’s  daughter  in  a small  southern 
town  in  1916,  is  typical  of  many  of  Wil- 
liams’ frustrated  heroines.  But  under  Peter 
Glenville’s  magnificent  and  uniquely  un- 
derstanding direction,  Miss  Page’s  delinea- 
tion rates  with  the  screen’s  finest  and 
Glenville’s  use  of  closeups  seems  to  bring 
her  innermost  thoughts  and  fears  to  the 
movie  audience.  This  is  a memorable 
screen  portrayal. 

Except  for  an  unnecessary  prolog,  which 
shows  the  two  leading  characters  in  their 
early  teens,  the  Williams  story,  well- 
adapted  for  the  screen  by  James  Poe  and 
Meade  Roberts,  builds  audience  interest 
slowly  and  steadily  with  the  many  quiet, 
thoughtful  moments  interspersed  with 


"SUMMER  AND  SMOKE" 

A Hal  Wallis  production 
Released  by  Paramount  Pictures 
In  Panavision  and  Technicolor 
Ratio:  2.35-1 

Running  time:  118  minutes 

CREDITS 

A Hal  Wallis  production.  In  Panavision  and 
Technicolor.  A Poramount  release.  Directed  by 
Peter  Glenville.  Based  on  the  play  by  Ten- 
nessee Williams.  Screenplay  by  James  Poe  and 
Meade  Roberts.  Costumes,  Edith  Head.  Cinema- 
tographer, Charles  Lang,  A.S.C.  Unit  production 
manager,  Richard  Blaydon.  Unit  art  director, 
Walter  Tyler.  Assistant  director,  Mickey  Moore. 
Film  editor,  Warren  Low.  Sound,  Phil  Mitchell. 
Music  by  Elmer  Bernstein. 

THE  CAST 

John  Buchanan  . . . 

Alma  Winemiller  . . , 

Rosa  Zacharias  .... 

‘Dr.  Buchanan  .... 

Mrs.  Winemiller  .... 

Reverend  Winemiller 

Nellie  Ewell  

Archie  Kramer  .... 

Zacharias  

Mrs.  Ewell  

Roger  Doremus  . . . 


Geraldine  Page  and  Laurence  Harvey 
in  Hal  Wallis’  “Summer  and  Smoke.” 


scenes  of  violence,  depravity  and  lust.  And 
the  rather  touching  finale  leaves  the  spec- 
tator to  guess  whether  the  idealistic 
heroine  will  embark  on  a life  devoted  to 
pleasures  of  the  flesh. 

Since  England’s  “Room  at  the  Top”  sent 
Laurence  Harvey  to  Hollywood,  he  has 
never  approached  that  performance  in  his 
American  screen  efforts  — until  director 
Glenville  guided  him  into  a striking  and 
completely  convincing  portrayal  of  a re- 
bellious southern  youth  who  puts  passion 
before  life’s  finer  things.  Harvey’s  emo- 
tional moments  with  the  repressed  heroine 
and  his  remorseful  scenes  after  his  father’s 
tragic  death  are  among  the  picture’s  high- 
lights. 

Glenville  also  gets  splendid  characteriza- 
tions from  Una  Merkel,  as  the  selfish,  ex- 
asperating mother  of  the  pathetic  heroine, 
and  from  John  Mclntire,  as  Harvey’s  em- 
bittered old  doctor  father  while  Pamela 
Tiffin  brings  a refreshing  quality  to  her 
first  screen  role — that  of  an  inquiring 
teenager  who  adores  and  eventually 
marries  Harvey.  Earl  Holliman  makes  a 
brief  guest  appearance  in  the  picture’s 
finale  as  a timid  traveling  salesman  who 
strikes  up  an  acquaintance  with  the  lonely 
heroine. 

Even  the  bit  roles  are  noteworthy,  in- 
cluding Thomas  Gomez,  as  a gross  gam- 
bling casino  owner;  Lee  Patrick,  as  the 
town’s  “merry”  widow,  and  Casey  Adams, 
as  an  ever-faithful  swain.  Rita  Moreno  is 
appropriately  fiery  and  sultry  as  a Mexican 
girl  of  easy  virtue. 

Panavision  and  Technicolor  add  a fine 
production  gloss  to  the  period,  smalltown 
settings  and  the  World  War  I costumes. 
Elmer  Bernstein’s  music  is  in  the  melan- 
choly mood  as  suited  to  the  picture’s 
theme. 

In  the  main  story,  Geraldine  Page,  a 
lonely  repi’essed  spinster  with  neurotic 
ideals  about  sex,  has  long  adored  the  wild, 
rebellious  Laurence  Harvey,  son  of  the 
embittered  doctor  next  door,  John  Mc- 
lntire. Although  intrigued  by  Geraldine’s 
shy,  inhibited  gropings  towards  love,  Har- 
vey takes  up  with  Rita  Moreno,  the  earthy 
daughter  of  a gambling  casino  owner. 
Harvey  continues  to  neglect  Geraldine 
until,  when  he  and  Rosa  are  carousing 
with  friends  during  his  father’s  absence, 
she  calls  the  doctor,  who  storms  in  and 
is  shot  for  his  pains.  Harvey  reforms  after 
his  father’s  death  but  refuses  Geraldine’s 
offers  of  love  to  marry  an  adoring  teen- 
ager. The  defeated  Geraldine  finally 
strikes  up  an  acquaintanceship  with  a 
passing  salesman  — a first  step  toward 
a life  of  shame. 


. Laurence  Harvey 
. . . Geraldine  Page 

Rita  Moreno 

. . . . John  Mclntire 

Una  Merkel 

Malcolm  Atterbury 
. . . . Pamela  Tiffin 
....  Earl  Holliman 
. . .Thomas  Gomez 

Lee  Patrick 

....  Casey  Adams 


BOXOFFICE  ::  November  27,  1961 


17 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


UJ 

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5 

:W  YORK 

< 

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< 

o 

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F- 

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iN  FRANCISCO 

UJ 

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CD 

o 

o 

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1 Ada  (MGM) 

125 

175 

105 

130 

150 

125 

185 

85 

150 

150 

125 

300 

100 

100 

100 

125 

90 

125 

140 

80 

133  I 

^ Alakazom  the  Great  (AIP) 

85 

150 

140 

65 

150 

140 

200 

135 

130 

133 

1 Angel  Baby  (AA) 

200 

90 

110 

100 

65 

100 

135 

85 

114 

ij|  Angry  Silence,  The  (Valiant-Vitalite) 

190 

85 

70 

80 

150 

100 

113 

^ Armored  Command  (AA) 

100 

125 

80 

90 

110 

100 

65 

200 

130 

no 

100 

80 

108 

||  Back  Street  (U-I) 

160 

300 

225 

100 

110 

125 

190 

150 

250 

190 

210 

140 

120 

160 

125 

125 

125 

85 

161 

Battle  at  Bloody  Beach,  The  (20th-Fox) 

150 

110 

80 

80 

100 

95 

80 

135 

125 

106 

'5  Beyond  All  Limits  (Omat) 

100 

135 

100 

95 

100 

90 

103 

1 Big  Gamble,  The  (20th-Fox) 

95 

120 

105 

175 

80 

50 

85 

100 

110 

90 

100 

70 

125 

90 

100 

Blood  and  Roses  (Para) 

100 

140 

100 

90 

90 

80 

100 

135 

70 

150 

125 

100 

130 

75 

100 

95 

105 

Breathless  (F-A-W) 

120 

225 

100 

90 

120 

100 

150 

90 

120 

200 

132  I 

) Breakfast  at  Tiffany's  (Para) 

140 

600 

150 

225 

260 

150 

180 

145 

400 

350 

200 

175 

200 

90 

190 

130 

115 

200 

150 

213 

Bridge  to  the  Sun  (MGM) 

100 

300 

80 

200 

80 

85 

85 

90 

125 

150 

110 

100 

65 

90 

100 

125 

105 

120 

350 

129 

^ Claudelle  Inglish  (WB) 

125 

100 

105 

170 

80 

75 

80 

115 

140 

110 

100 

100 

100 

95 

105 

no 

80 

90 

104  1 

X Come  September  (U-I) 

175 

300 

200 

230 

250 

350 

225 

250 

370 

400 

300 

200 

195 

200 

150 

200 

250  f 

' Curse  of  the  Werewolf  (U-I) 

120 

105 

90 

100 

135 

85 

200 

115 

100 

75 

150 

116  ^ 

Deadly  Companions  (Pathe-America) 

150 

95 

100 

95 

110 

95 

100 

110 

70 

100 

90 

101  ' 

' Dentist  in  the  Choir  (Ajay-SR) 

110 

110 

200 

100 

75 

119  1 

U Devil  at  4 O'Clock,  The  (Col) 

130 

250 

250 

200 

225 

210 

160 

150 

150 

180 

205 

100 

150 

200 

120 

175 

140 

200 

200 

180  1 

, Explosive  Generation,  The  (UA) 

115 

150 

100 

120 

65 

90 

160 

114  1 

1 Five  Golden  Hours  (Col) 

120 

75 

155 

100 

120 

65 

65 

90 

100 

100 

99  ( 

1 Girl  With  a Suitcase  (Ellis) 

125 

130 

100 

90 

200 

129  1 

V Greyfriars  Bobby  (BV) 

120 

200 

130 

150 

275 

125 

135 

235 

70 

100 

175 

no 

160 

120 

90 

95 

143  ? 

King  of  Kings  (MGM) 

275 

230 

240 

450 

395 

120 

195 

272  t 

1 La  Dolce  Vita  (Astor) 

220 

450 

160 

200 

190 

200 

600 

175 

325 

300 

200 

300 

300 

155 

200 

175 

200 

256  1 

^ Man-Trap  (Para) 

100 

80 

110 

100 

100 

70 

150 

70 

100 

95 

98  1 

1 Mask,  The  (WB) 

120 

125 

95 

115 

145 

150 

125  1 

'0  Mr.  Sordonicus  (Col) 

225 

65 

105 

110 

135 

90 

120 

121 

^ One  Plus  One  (Selected) 

130 

75 

100 

205 

250 

no 

65 

134  1 

^ Operation  Bottleneck  (UA) 

130 

100 

100 

100 

100 

106 

II  Paris  Blues  (UA) 

130 

250 

120 

215 

150 

125 

200 

135 

180 

135 

100 

150 

130 

195 

135 

125 

250 

200 

163 

"%  Passport  to  China  (Col) 

100 

100 

100 

100 

100 

100 

100 

100 

b Pirates  of  Tortuga  (20th-Fox) 

75 

100 

70 

85 

100 

100 

100 

90 

% School  for  Scoundrels  (Cont'l) 

150 

150 

170 

115 

150 

100 

125 

200 

300 

90 

175 

200 

160  1 

^ Season  of  Passion  (UA) 

100 

90 

110 

100 

100 

100  \ 

^ Seven  Women  From  Hell  (20th-Fox) 

140 

130 

135 

110 

75 

125 

70 

150 

90 

85 

100 

no 

90 

125 

no  1 

li  Shadow  of  the  Cat,  The  (U-I) 

100 

90 

100 

100 

85 

100 

100 

100 

75 

100 

95  1 

•ji?  Tomboy  and  the  Champ  (U-I) 

100 

65 

100 

100 

100 

93 

!;f  Town  Without  Pity  (UA) 

130 

100 

175 

110 

140 

110 

125 

100 

90 

175 

135 

126  1 

II  Twenty  Plus  Two  (AA) 

125 

95 

90 

110 

100 

100 

120 

106  1 

p Two  Women  (Embassy) 

150 

225 

105 

165 

150 

500 

150 

150 

200 

100 

200 

125 

195 

105 

180  1 

p Would-Be  Gentleman,  The  (Kingsley) 

125 

110 

155 

100 

90 

85 

150 

85 

113  1 

'/,  ,'i,  - ' V, 

.V. 

1 

I 1. 

King  of  Kings  (MGAA) 

4. 

Susan 

Slade  (WB) 

s 

i TOP  HITS 

Kansas  City 

450 

Los 

Angeles.... 

...205 

1 

i —OF  — 

Denver  

240 

5. 

Armored  Command  (AA) 

1 

1 THE  WEEK  ' 

^ Individual  runs,  not  an  averaga. 

Second  Time 

Around,  The  (20th-Fox) 

Milwaukee  

...200 

i;? 

Memphis  . 

300 

6. 

Dentist 

in  the  Choir  (Ajay-SR) 

1 

Milwaukee 

...200 

p Pictures  with  less  than  five  runs  3. 

^ do  not  appear  in  the  chart  above. 

One 

Plus  One  (Selected-SR) 

7. 

Devil  at  4 O'Clock,  The  (Col) 

1 

1 

Milwaukee 

250 

Minneapolis  .. 

...200 

1 

1 

lam 

mm 

mmmi. 

^mm 

mm 

mm 

mm' 

••s 

I 

I 

I 

Top  Product  Terms 
Rile  Independents 

SIOUX  CITY  — Independent  exhibitors 
from  Iowa,  Nebraska  and  South  Dakota 
talked  hopefully  of  U.S.  Department  of 
Justice  intervention  as  they  complained  in 
no  uncertain  terms  that  high  rentals  and 
print  shortages  combine  to  deprive  them  of 
major  product. 

About  26  theatremen  attended  the  recent 
regional  meeting  here  of  Allied  Independ- 
ent Theatre  Owners  of  Iowa,  Nebraska 
and  South  Dakota. 

Speakers  said  that  Department  of  Justice 
steps  may  soon  be  taken  in  behalf  of  small 
theatres  by  Judge  Lee  Loevinger,  head  of 
the  antitnist  division,  and  Robert  L. 
Wright,  reappointed  to  the  department  and 
assigned  to  take  over  motion  picture  in- 
dustry affairs.  Wright,  it  was  pointed  out, 
resigned  from  the  antitrust  division  in 
1949  after  11  years  of  service  during  which 
he  prosecuted  the  Paramount  case. 

The  dropping  of  its  yearly  contract  deals 
by  MGM  was  criticized. 

Taking  up  a substantial  share  of  the  ses- 
sion was  a “film  clinic”  at  which  exploi- 
tation and  gimmicks  used  on  specific  pic- 
tures were  discussed. 

Exhibitors  reported  that  business  the 
last  six  weeks  had  fallen  off  about  one- 
third  in  the  territory. 

Plans  for  another  regional  meeting  in 
Des  Moines  in  the  near  futm'e  are  being 
worked  out,  according  to  Harrison  D.  Wol- 
cott of  Eldora,  secretary-treaaurer. 

Presiding  at  the  meeting  here  was  A1 
Myrick,  president  and  former  head  of 
National  Allied  Theatre  Owners. 

New  members  include  R.  D.  O’Toole, 
Avery  Theatre,  Garner,  Iowa;  L.  C.  West, 
Strand,  Mount  Vernon;  Donald  D.  John- 
son, Lynn  and  Boyd  theatres  at  Lynch  and 
Spencer,  Neb.;  Otto  Settele,  Pulaski  at  Pu- 
laski, Wis.;  F.  E.  Metzger,  Cozy  at  Tyndall, 
S.D.;  A1  Gran,  Sioux  at  Sioux  Rapids,  and 
Richard  Lynsinger,  Grand  at  Ravenna, 
Neb. 


State  at  Omaha  to  Host 
Crippled  Kids  Dec.  2 

OMAHA — The  film  industry  will  play  a 
large  part  in  the  special  show  for  handi- 
capped and  underprivileged  children  which 
will  be  presented  at  the  State  Theatre  the 
morning  of  December  2 by  a Shrine  unit. 
Lin  Pitts,  city  manager  for  Paramount 
Pictures,  is  in  charge  of  much  of  the  pro- 
gram arrangements.  Cooper  Foundation 
Theatres  is  providing  the  State  for  the 
event,  which  will  include  movies,  treats  and 
other  entertainment.  Paramount  and 
United  Artists  will  provide  the  pictures  and 
lATSE  is  donating  the  operators. 

Pitts  said  Indian  dancers  have  been 
engaged  to  put  on  an  exhibition.  The 
Shrine  will  provide  transportation,  which 
includes  bringing  several  bus  loads  of  chil- 
dren from  Fremont,  Neb.  Baby  Ruth  candy 
bars  will  be  passed  out.  Pitts  said  Capt. 
Harold  Ostler  of  the  Police  Department 
will  assist  in  handling  crippled  children, 
boys  from  the  Omaha  Home  for  Boys  and 
the  other  groups  who  will  attend. 


Columbia  Pictures  has  announced  that 
Sam  Katzman  is  returning  to  the  studio 
after  a hiatus  of  a year  and  a half. 


DES  MOINES 


0entral  Staters  on  the  mend  after  hos- 
pitalization are  Wally  Stolfus  of  the 
Majestic  at  Centerville  and  Carl  Rose  of 
the  Sun  at  York,  Neb.  . . . Margaret  Mc- 
Gaffey,  MGM  secretary,  vacationed  in 
Arizona  where  she  visited  her  son  . . . 
Postcards  from  Carrie  Faber  indicate  the 
cashier  at  20th-Fox  ran  into  some  rain  on 
her  trip  through  the  south  . . . Edna 
Cloonen,  bookkeeper  at  Iowa  United  The- 
atres, I'an  into  snow!  Edna  vacationed  at 
home  in  Des  Moines  . . . Alice  Patton  is 
back  at  her  Central  States  desk  after  two 
weeks  in  Algona. 

With  winter  closing  in,  the  Cedar  Rapids 
Drive-In  was  the  latest  of  Central  States 
outdoor  spots  to  shut  down  for  the  season. 
The  drive-ins  at  Omaha,  Council  Bluffs, 
the  Southeast  14th  at  Des  Moines  and  the 
Starlite  at  Waterloo  are  still  open  . . . All 
Iowa  United  Theatres  drive-ins  have 
shuttered  except  the  Town  at  Des  Moines. 
It’s  open  on  weekends. 

MGM  clerk  Virginia  Jacobs  and  husband 
have  moved  to  a new  home  at  Altoona  . . . 
June  Gates  and  husband  have  put  out  tne 
welcome  mat  at  their  new  home  in  Des 
Moines.  June  is  bookkeeper  at  Iowa  United 
. . . Thelma  Washburn  of  Universal,  wno 
cooks  as  well  as  she  books,  entertained 
Thanksgiving  dinner  guests  from  Chicago 
and  Kansas  City  with  turkey  and  trim- 
mings . . . Ben  Marcus,  Columbia  division 
manager,  was  in  Des  Moines  for  two  days 
. . . Earl  Kerr  was  in  to  book  for  Knoxville. 

Sneak  previews  included  Columbia’s 
“Sail  a Crooked  Ship.”  According  to  the 
cards,  audience  reaction  was  very  good  . . . 
Among  other  new  ones,  Dave  Gold  at  20th- 
Fox  is  enthused  by  the  response  in  other 
areas  to  “Comancheros”  and  “Second  Time 
Around,”  both  due  here  soon  . . . Recent 
screenings  included  UA’s  “X-15,”  U-I’s 
“Lover  Come  Back”  and  Warners’  “Singer, 
Not  the  Song.” 

Filmrow  visitors  included  Willis  Warner 
of  Fort  Dodge;  Neal  Houtz,  New  Hampton; 
Dick  Kuhl,  Greenfield;  Ed  Genti'y,  Bel- 
mond;  Don  Horton,  Mount  Vernon,  and 
Glen  Lambert,  Monticello. 

The  new  Variety  Club  crew  elected  Mon- 
day (13)  includes  Dave  Gold,  Joe  Young, 
Gary  Sandler,  Lou  Levy,  Ken  Horrigan, 
Ralph  Olson,  Don  Knight,  Gene  Jacobs, 
Harry  Weiss  and  Charles  Caligiuri  . . . 
Variety  members  are  busy  with  prepara- 
tions for  the  club’s  big  Christmas  party, 
scheduled  for  Monday,  December  4,  at  the 
Jewish  Community  Center.  Festivities  will 
get  under  way  at  7:30  p.m.,  with  a moun- 
tain of  prizes  to  be  given  away,  plus  a $100 
door  prize.  The  ladies’  division  will  serve 
refreshments. 

With  the  city  council’s  acceptance  of  the 
local  film  industry’s  self-regulation  plan, 
talk  of  censorship  has  waned  in  the  Iowa 
capital  city.  The  next  scene  of  action  ap- 
parently will  be  Mason  City  where  petitions 
are  being  ciixulated  through  PTA  and 
church  groups  asking  council  action  in 
banning  immoral  films.  The  city  council 
there  has  passed  a resolution  voicing  con- 
cern over  “low  quality”  films,  and  there  is 


talk  of  a possible  curfew  or  early  closing 
hours  to  force  self-regulation. 

Sureshot  Ralph  Olson,  Universal  man- 
ager, and  wife  Betty  of  Paramount  donned 
hunting  togs  and  firearms  for  two  days 
and  now  are  feasting  on  pheasant  . . . John 
Mauro,  assistant  shipper  at  Columbia,  also 
went  hunting  . . . And  Margaret  Rowson, 
MGM  receptionist  who  is  a nonhunter, 
joined  a group  of  nimrods  “just  for  the 
ride.” 

The  WOMPIs  met  at  Wimpy’s  for  dinner 
and  a “hidden”  talent  party.  The  girls  are 
getting  the  Christmas  spirit  early  by  sell- 
ing candy  and  nuts  and  dressing  dolls  for 
the  Salvation  Army.  They’re  also  busy 
with  a fund-raising  project  which  offers 
winners  a Chatty  Kathy  doll,  a fancy 
Christmas  tablecloth  and  a $5  cab  book. 


Showing  of  '1984'  Draws 
Fire  at  Minneapolis 

MINNEAPOLIS  — The  Gopher  Theatre 
here  and  the  World  in  St.  Paul  were  criti- 
cized by  Maurice  Hobbs,  writing  in  the 
Minnesota  Daily,  publication  of  the  Uni- 
versity of  Minnesota,  for  reviving  “1984” 
and  “obviously  cashing  in  on  the  notoriety 
of  the  book.”  The  book  was  banned  by  the 
Wrenshall  (Minn.)  school  board  to  “keep 
its  children  from  being  corrupted  by  its 
immorality.”  The  school  board  later  with- 
drew part  of  its  ban  and  reinstated  the 
teacher  who  had  been  fired  for  including 
the  book  on  the  reading  list  for  some  mem- 
bers of  his  senior  class. 

Hobbs  was  particularly  critical  of  the 
theatres’  newspaper  advertising;  “One  of 
the  most  repulsive  ads  says  the  book  is  a 
‘sensational  novel  that  prophesies  the  state 
of  the  world  in  the  year  1984 — a world  in 
which  individual  freedom  is  abolished,  your 
every  thought  transmitted  to  you  through 
mind  machines,  every  move  you  make 
watched  by  TV  screens,  love  forbidden,  sex 
outlawed  even  in  the  privacy  of  your  own 
home.  This  is  not  science-fiction.  This  is 
a prophecy,  this  could  happen.  See  it  today, 
learn  what  could  happen  in  the  totalitarian 
state.” 

“1984”  was  released  originally  by  Co- 
lumbia in  July  1956.  Theatre  officials  said 
that  the  picture  did  business  considerably 
better  than  average  in  the  first  week  of 
its  rerun. 


Gunnar  Dahlstrom  Dies; 
Decorator  of  Theatres 

MINNEAPOLIS — Services  for  Gunnar  F. 
Dahlstrom,  61,  partner  in  Dahlstrom  & 
Weinberger,  theatre  decorators,  who  died 
Thursday  (16),  were  held  Monday.  Dahl- 
strom had  been  a partner  in  the  firm  for 
30  years.  Born  in  Sweden,  he  was  a mem- 
ber of  the  Variety  Club  of  the  Northwest, 
Masonic  lodge  and  the  Painting  and  Deco- 
rating Contractors  of  America.  He  had 
planned  the  interior  design  for  many  lead- 
ing theatres  throughout  the  upper  mid- 
west. 

Survivors  are  his  wife  Lorraine;  two 
daughters,  Mrs.  Donald  Dill  of  suburban 
Spring  Lake  Park,  and  Mrs.  Paul  Seaburg, 
Bethlehem,  Pa.,  and  two  brothers,  Hugo 
and  Nisse,  both  of  Sweden. 


BOXOFFICE  ; ; November  27,  1961 


NC-1 


New  Superior  MAC  Palace  Manager 
Took  First  Exhibition  Job  in  1914 


SUPERIOR,  WIS. — Laurence  Dauplaise, 
who  long  has  been  associated  with  local 
theatres,  has  been  appointed  manager  of 
the  Palace  Theatre  by  Charles  Winchell, 
president  of  the  Minnesota  Amusement  Co. 

Born  here  and  a lifetime  resident,  Daup- 
laise began  his  theatre  work  in  1914  after 
his  father  Alphonse,  a building  contractor, 
had  built  the  People’s  Theatre  of  which  he 
later  was  part  owner. 

Dauplaise  continued  in  the  motion  pic- 
ture theatre  field  after  his  father  built  the 
Palace  in  1917  and  after  his  father  became 
associated  with  Harvey  Buchanan  in  the 
ownership  and  management  of  the  Palace, 
the  People’s  and  the  old  Savoy. 

Starting  as  a doorman  at  the  People’s, 
Dauplaise  later  worked  as  projectionist  at 
the  three  theatres  at  different  intervals  and 
continued  in  this  capacity  until  1936  when 
he  became  a member  of  the  'Wisconsin 
Grain  and  Warehouse  commission,  a po- 
sition he  held  through  1939. 

After  the  death  of  his  father  in  1925, 
Dauplaise  assumed  his  father’s  responsi- 
bilities associated  with  the  theatre  opera- 
tion. He  returned  permanently  to  the  Pal- 
ace in  an  official  capacity  after  leaving 
the  commission. 


Leonard  Goldenson  Hails 
TV's  International  Era 

NEW  YORK — “Television  is  on  the 
threshold  of  its  intemational  future.  A 
new  era  is  opening  before  us,  exciting  and 
challenging  as  any  frontier,’’  Leonard  H. 
Goldenson,  president  of  American  Broad- 
casting-Paramount Theatres,  said  on  re- 
ceiving the  B’nai  B’rith  President’s  Medal, 
the  highest  award  of  this  organization,  at 
the  Waldorf-Astoria  Hotel  Tuesday  (14). 

“Through  international  television,  we 
can  bring  to  the  world  our  advances  in  the 
medical  and  physical  sciences,”  Goldenson 
predicted.  Goldenson  was  a founder  of 
and  presently  serves  as  chairman  of  the 
board  of  directors  of  the  United  Cerebral 
Palsy  Ass’n. 


Capucine  Option  Renewed 
HOLLYWOOD — Capucine  has  had  her 
option  renewed  by  Columbia  Pictures  for 
one  year  through  1964.  The  actress  is  cur- 
rently appearing  in  “The  Lion,”  Samuel  G. 
Engel  production  for  20th-Fox. 


QUALITY 

PROJEaiON 


Super-Optica 


REAL  ECONOMY 


S 

C 

R 

E 

E 

N 

s 


IMERICAN  THEA.  SPLY.  CO..  Sioux  Falls.  S.  D 
DES  MOINES  THEA.  SPLY.  CO.,  Des  Moines,  l» 
H1NNEAP0LIS  THEA.  SPLY.  CO.,  Minneapolis,  Miiw 

HURLEY  SCREEN  COMPANY.  INC. 

96-17  Northern  Blvd.  Corona  68.  N.  Y. 


MINNEAPOLIS 

J^obert  Wigner  of  Red  Wagon  Products 
has  been  named  regional  vice-presi- 
dent of  the  National  Ass’n  of  Concession- 
aires for  Minnesota,  North  Dakota,  South 
Dakota,  Nebraska,  Wyoming  and  Colorado 
. . . Roger  Germann,  booker  at  Paramount, 
spent  a week’s  vacation  deer  hunting  in 
northern  Minnesota. 

Gertrude  Guimont,  head  booker  at  War- 
ner Bros.,  has  retired.  She  has  been  with 
the  exchange  for  30  years,  and  was  at 
First  National  Pictures  before  it  was  ab- 
sorbed by  Warners  . . . Jim  Fraser,  oper- 
ator of  the  Auditorium  Theatre  at  Red 
Wing,  will  take  over  operation  of  the  Time 
at  Rochester  January  1 . . . Red  Wagon 
Products  installed  a new  concession  stand 
in  the  Park  at  Watford  City,  N.  D.,  op- 
erated by  Ralph  Christianson. 

Exhibitors  on  the  Row  were  Dan  Peter- 
son, Brookings,  S.  D.;  Leo  Allender,  Little 
Fork;  Arvin  Olson,  Pine  Island;  Louis 
Deutsch,  "Vrirginia,  and  Pete  de  Fea,  Mil- 
bank,  S.  D.  . . . Mary  Max,  biller  at  MGM, 
is  engaged  to  Linus  Thell,  assistant  ship- 
per at  the  exchange  ...  A proud  father 
is  Stan  McCulloch,  operator  of  the  drive- 
in  theatre  at  Hibbing.  Baby  Patricia  Ann 
arrived  November  15  . . . And  Jack  Bradley 
of  Independent  Film  Service  has  a new 
granddaughter  . . . Leo  Ross  has  started 
construction  of  a new  drive-in  theatre 
near  St.  Cloud.  The  outdoor  stand  is 
scheduled  to  open  in  the  spring  . . . Bill 
Madden,  MGM  division  manager,  was  in 
town. 

Warren  Branton,  former  salesman  at  AIP, 
was  recuperating  from  an  operation  . . . 
Also  at  St.  Mary’s  is  C.  J.  “Fay”  Dressell, 
former  manager  for  Distributors  Corpora- 
tion of  America  . . . Walt  Morrison,  opera- 
tor of  the  Royal  Theatre  at  Gonvick,  has 
sold  the  house  to  Bernard  Birkland  of 
Gonvick,  effective  January  1.  Morrison 
plans  to  move  west. 


New  Orleans  National  Is 
To  Be  De  Luxe  Art  House 

NEW  ORLEANS — Work  is  under  way  at 
United  Theatres’  National,  a suburban  the- 
atre, the  plan  being  to  convert  it  from  a 
general  motion  picture  house  to  an  ex- 
clusive, de  luxe  art  operation. 

“Modernity  in  decor  and  patron  comfort 
are  the  topmost  features  in  the  change- 
over,” said  C.  Clare  Woods,  general  man- 
ager. “Seats  are  being  respaced,  cutting 
down  the  700-seat  capacity  to  430,  with  a 
40-inch  separation  ‘back  to  back’  between 
rows.” 

As  to  the  kind  of  shows  to  be  presented. 
Woods  and  the  circuit’s  film  buyer,  Earl 
Kroeper,  stated,  “We  are  shooting  for  the 
big  ones,  opening  with  Columbia’s  ‘Loss 
of  Innocence.’ 

“Current  plans  call  for  two  showings  of 
a feature  nightly,  except  on  Sunday,  when 
we  will  also  have  an  afternoon  matinee.” 


3 Milwaukee  Houses 
Do  250%  Business 

MILWAUKEE — “Search  for  Paradise”  at 
the  Palace  and  an  adventure  duo  at  the 
Wisconsin  did  business  in  the  higher 
brackets.  “La  Dolce  "Vita”  was  doing  fine 
in  its  return  to  town,  this  time  at  the 
Downer.  “One  Plus  One”  continued  good 
at  the  Tower,  despite  one  paper’s  refusal 
to  take  the  ads. 

(Average  Is  100) 


Downer — La  Dolce  Vito  (Astor),  return  run  200 

Palace — Search  for  Paradise  (Cineroma),  5th  wk.  250 
Riverside — Greyfriars  Bobby  (BV);  Tomboy 

ond  the  Chomp  (U-l),  2nd  wk 150 

Strond — The  King  and  I (20th-Fox),  reissue  . . . .250 
Times — Dentist  in  the  Chair  (Ajay-SR),  2nd  wk.  125 

Tower — One  Plus  One  (Selected),  2nd  wk 175 

Towne — Breakfast  ot  Tiffany's  (Pora),  3rd  wk...l75 
Warner — The  Devil  at  4 O'Clock  (Col),  3rd  wk...l50 
Wisconsin — Daughters  of  the  Forty  Thieves  (SR); 

The  Worrier  Empress  (Col)  250 


Omaha  First  Runs  Enjoy 
Okay  Week  on  Holdovers 
OMAHA— Four  holdovers  went  above 
average  for  the  week,  paced  by  “South 
Seas  Adventure”  which  chalked  up  a 175 
figure  in  the  next  to  the  last  week  of  an 
18-week  run.  Tri-States  held  for  third 
weeks  “Breakfast  at  Tiffany’s”  at  the 
Omaha  and  “The  Devil  at  4 O’Clock”  at 
the  Orpheum. 


Admiral — Town  Without  Pity  (UA)  100 

Cooper — South  Seas  Adventure  (Cinerama), 

1 7th  wk 175 

Dundee — Question  7 (de  Rochemont),  7th  wk.  110 
Omaha — Breokfast  at  Tiffany's  (Para),  2nd  wk.  105 
Orpheum — The  Devil  at  4 O'Clock  (Para),  2nd  wk.  105 
State — Bridge  to  the  Sun  (MGM),  2nd  wk 85 


Frisco  Voters  Oppose 
City  Buying  Fox  Theatre 

SAN  FRANCISCO  — ’Voters  rejected  a 
proposal  for  the  city  to  take  over  the  Fox 
Theatre,  once  listed  as  one  of  the  greatest 
movie  houses  in  the  world.  The  Fox  The- 
atre “declaration  of  policy,”  placed  on  the 
ballot  as  Proposition  1 over  the  vigorous 
objections  of  Mayor  George  Christopher, 
was  defeated  114,907  to  79,472  at  the  No- 
vember 7 election. 

Irving  Epstein,  vice-president  in  charge 
of  real  estate  for  Fox  ’West  Coast  ’The- 
atres, said  the  building  may  be  razed  to 
make  way  for  an  office  building.  If  it  is 
not  sold  it  will  be  torn  down.  According 
to  a report  by  vice-president  'WilUam  H. 
Thedford,  FWC  officials  will  hold  a meeting 
soon  to  discuss  their  next  move.  He  said 
there  was  almost  no  possibility  that  the 
present  company  will  continue  to  operate 
the  theatre,  but  that  no  decision  will  be 
made  for  at  least  60  days. 

■While  the  Fox  and  Alcazar  theatres  are 
fighting  to  stay  alive,  demolition  of  the 
equally  famed  old  State  Theatre,  formerly 
the  California,  at  Fourth  and  Market 
streets,  has  been  started. 


Army  Award  to  Audio 

HOLLYWOOD — Audie  Murphy  will  re- 
ceive the  U.  S.  Army’s  Outstanding  C^ivilian 
Service  award  at  a reception  to  be  given 
by  the  Los  Angeles  chapter  of  the  Ass’n  of 
the  U.  S.  Army  for  Lt.  Gen.  Arthur  G. 
Trudeau,  Army  deputy  chief  of  staff  for 
research  and  development.  Trudeau  will 
present  Murphy  the  award  “for  his  con- 
tribution to  the  Aimy”  through  a film, 
“The  Broken  Bridge,”  concerned  with  the 
Army’s  missile  program. 


NC-2 


BOXOFFICE  ;;  November  27,  1961 


...sailing 
a course 
of  terrible 
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NOW  AVAILABLE  FOR  BOOKING 


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212  West  Wisconsin  Ave. 
MILWAUKEE  3,  WIS. 


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OF  NEBRASKA  & IOWA 

MEYER  L.  STERN 
1508  Davenport  Street 
OMAHA,  NEBRASKA 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MINNEAPOLIS 

WILLIAM  J.  MARSHALL 
74  Glenwood  Avenue  North 
MINNEAPOLIS  3,  MINN. 


OMAHA 


G.  “Tidy”  Miller,  exhibitor  at  Atkinson 
and  the  former  postmaster,  slipped  on 
the  ice  and  broke  his  leg.  He’s  out  of  the 
hospital  and  will  be  laid  up  at  his  home 
about  six  weeks.  Old  Filmrow  friends  are 
planning  a barrage  of  mail  for  Tidy  . . . 
Lan-y  Starsmore,  head  of  Westland  The- 
atres with  headquarters  at  Colorado 
Springs,  was  in  Lincoln  to  see  the  Colorado 
University  football  team  win  a 7-0  victory 
over  Nebraska  University  and  stay  up  on 
top  of  the  heap  in  the  Big  Eight  Confer- 
ence. Westland  has  the  Varsity  and  State 
theatres  in  Lincoln. 

Mr.  and  Mrs.  Leonard  Kissick,  who  have 
the  Auditorium  Theatre  at  Milligan,  be- 
came parents  of  a baby  daughter,  named 
Patricia  Marie  . . . Ira  Crain,  Fairbury  ex- 
hibitor and  the  town’s  mayor,  has  been 
busy  with  civic  affairs  for  the  Thanks- 
giving season  ...  At  Nelson,  Neb.,  Jake 
Chapman,  owner  of  the  Rialto  Theatre, 
was  kept  on  the  jump  putting  a new  roof 
on  the  church  . . . Marvin  Jones,  Red  Cloud 
exhibitor,  held  a very  successful  calf  sale 
and  is  now  busy  providing  cribbing  space 
for  his  corn  crop. 

Mr.  and  Mrs.  Robert  Tripe  are  now 
operating  the  Orleans  Theatre  at  Orleans, 
Neb.  Formerly  owned  by  Mrs.  Lucille 
Poyser,  the  Orleans  had  been  closed  . . . 
Milton  Buck,  who  has  the  Granada  The- 
atre at  Oxford,  Neb.,  is  enjoying  his  new 
apartment  in  the  rear  of  the  theatre  . . . 
Herman  Gould  of  the  Center  Drive-In  The- 
atre Corp.  is  keeping  up  his  flow  of  cor- 
respondence to  Filmrow  from  Will  Rogers 
Memorial  Hospital  at  Lake  Saranac,  N.  Y. 

Bernard  McGee,  director  of  special  serv- 


HOLIDAY  SALES 
MANUAL  FREE 
ON  REQUEST 


For  The  Quickest  and 
Best  Merchant  Xmas 
Greeting  Trailers  . • . 


Send  Your  Order  To 

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1327  S.  WABASH  CHICAGO,  ILL. 


ices  for  Cooper  Theatre  Foundation  in 
Omaha,  furnished  the  program  for  the 
Shenandoah,  Iowa,  Rotary  Club,  showing 
“On  the  Ti-ail  of  Captain  Cook.”  McGee 
told  about  the  origin  of  the  Cooper  Foun- 
dation and  what  its  projects  are  doing  for 
the  entire  surrounding  area  . . . Art  John- 
son, Yankton  exhibitor,  has  been  showing 
rapid  progress  in  recuperation  since  his 
return  from  Rochester,  where  he  under- 
went an  operation. 

Mary  Frangenberg,  20th-Fox  cashier,  and 
Claire  Johnson,  20th-Fox  biller,  were  ex- 
tremely grateful  when  police  I'ecovered 
their  bowling  balls,  which  had  been  stolen 
from  a parked  car.  Thieves  broke  a 
window  wing,  took  bowling  equipment, 
tools  and  a coat.  The  bowling  balls  were 
found  in  a locker  in  the  bus  depot.  Mary 
and  Claire  bowl  together  in  two  leagues  . . . 
Jack  McCarthy,  back  from  Oklahoma 
where  he  and  his  wife  visited  Mrs.  Mc- 
Carthy’s mother,  was  thrilled  with  a visit 
to  a glass  factory  there. 

Bert  Beems,  who  does  the  buying  and 
booking  for  the  theatre  at  Sutton,  is  fol- 
lowing instructions  to  get  more  exercise  by 
sawing  wood  for  his  fireplace  . . . Exhibi- 
tors on  the  Row  included  Nebraskans  Al, 
Leonard  and  Otto  Leise  of  Hartington, 
Randolph  and  Bloomfield;  Jack  McCarthy, 
Louisville;  Sid  Metcalf,  Nebraska  City; 
Red  Cloud,  and  lowans  Ed  Osopowicz,  Cor- 
rectionville ; Frank  Good,  Red  Oak,  and 
Carl  Harriman,  Alton. 

The  Cooper  Foundation  reported  response 
for  screening  invitations  for  the  opening  of 
“The  Seven  Wonders  of  the  World”  at  the 
Cooper  Theatre  was  beyond  all  expecta- 
tions. The  special  showing  for  press,  radio 
and  television  folk  was  packed  and  another 
showing  was  given  on  Saturday  for  educa- 
tional leaders,  teachers  and  the  like.  Be- 
cause of  the  high  interest  in  that  screening 
which  filled  the  theatre,  another  showing 
was  arranged  for  clergymen  and  others 
connected  with  church  work.  George 
Gaughan,  head  of  Cooper  public  relations 
at  Lincoln,  spent  much  time  in  Omaha 
working  with  the  Cooper  Theatre  staff  of 
Mike  Gaughan,  Bernard  McGee  and  Dick 
Smith  on  handling  invitations  and  other 
arrangements.  “Seven  Wonders”  followed 
an  18-week  nan  of  “South  Seas  Adventure" 
in  the  Cinerama-equipped  Cooper. 


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THEATRE 

STREET  ADDRESS 

TOWN ZONE STATE 

NAME POSITION 

THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 


MILWAUKEE 


J^embers  of  Variety  Club  Tent  14  are 
urged  to  attend  the  meeting  scheduled 
for  Monday  (27)  at  Fazio’s  on  Jackson 
street.  High  on  the  agenda  is  election  of 
officers  for  the  ensuing  year.  Dinner  is  on 
the  house.  The  present  slate  is  as  follows: 
chief  barker,  Bernie  Strachota,  WRIT;  first 
assistant  chief  barker,  Harry  A.  Zaidins,  at- 
torney: second  assistant  chief  barker,  Har- 
old Pearson,  executive-secretary  for  Allied; 
dough  guy,  Gerry  Franzen,  general  man- 
ager, Cinema:  property  master,  Lee  Roth- 
man, WRIT.  The  crew  includes;  Glen  Kalk- 
hoff,  lATSE;  Joe  Strother,  Marcus  The- 
atres; Ed  E.  Johnson,  Roosevelt  Theatre 
and  president  of  Allied;  Milt  Harman,  Pal- 
ace Theatre  manager,  and  Morris  Dudelson, 
exchange  manager,  Warner  Bros.  Pic- 
tures. International  Delegates:  Harry 

Mintz,  immediate  past  chief  barker,  Stan- 
ley Warner;  Bernie  Strachota,  WRIT; 
Hugo  Vogel,  executive-secretary.  Variety 
Club,  elected  delegate;  with  alternates: 
Gerry  Franzen,  Joe  Strother  and  Angelo 
Porchetta,  and  international  canvasman, 
Bernie  Strachota. 


Buck  Herzog,  the  Milwaukee  Sentinel’s 
amusement  editor,  who  makes  an  annual 
trip  to  Hollywood,  and  sends  in  his  copy 
(about  the  films  and  movie  people)  from 
there,  likes  to  talk  about  the  days  of  yore, 
“ . . . when  Hollywood  used  to  spend  as 
much  to  exploit  a picture  as  the  film  cost,” 
says  one  of  his  first  stops  used  to  be  to 
visit  with  the  late  Ivan  Spear,  manager 
of  Boxoffice’s  Hollywood  office.  Spear 
formerly  worked  on  the  Sentinel  here. 

Universal-International’s  Golden  Jubilee 
Anniversary  observation  will  be  ushered  in 
on  Jan.  1,  1962,  and  the  local  office  is  al- 
ready all  decked  out  like  a circus.  Seems 
to  have  a stimulating  effect  on  visiting  ex- 
hibitors, in  to  do  their  periodical  booking, 
because  branch  manager  Pat  Halloran  says 
things  are  really  looking  up. 

The  Milwaukee  Journal  for  years  has 
been  mighty  critical  of  movie  ads  which 
in  their  opinion  border  on  the  offensive. 
If  the  theatre  ads  fail  to  meet  their  ap- 
proval, the  exhibitor  either  changes  the  ad 
to  suit,  or  runs  the  risk  of  not  getting  it 
into  the  paper.  Most  recent  case  in 
point,  was  that  of  Al  Camillo,  manager  of 
the  neighborhood  Tower  Theatre,  who  was 
unable  to  meet  the  requirements  (on  “One 
Plus  One”)  and  was  even  refused  a spot  in 
the  Movie  Guide  section  of  the  paper. 
Comes  now  an  announcement  in  the  Madi- 
son Wisconsin  State  Journal  by  publisher 
Don  Anderson,  who  served  notice  to  the- 
atre managers  of  the  Madison  area.  Says 
Anderson:  “The  Wisconsin  State  Journal 
is  a family  newspaper  and  it’s  going  to 
stay  one.”  In  a letter  to  exhibitors,  he 
wai’ned  ”...  that  in  the  future  the  same 
rules  of  decency  that  are  in  effect  in  the 
rest  of  the  paper,  will  be  applied  to  movie 
and  theatre  advertising.  This  is  not  dis- 
crimination against  the  theatres,”  he  said, 
“but  it  does  not  make  good  sense  for  us  to 
carefully  check  our  news  and  editorial  col- 
umns for  stories  and  pictm'es  that  offend 
people  . . . and  then  permit  any  advertiser 
a free  hand  in  deciding  what  sort  of  copy 
he  shall  use  in  his  ads.”  He  said  he  would 
leave  a space  blank  rather  than  publish 
an  unsuitable  ad. 


NC-4 


BOXOFFICE  ::  November  27,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


Santa's  Workshop  Helping  Promote  White  Christmas 


Mobile  Float  Is  Replica  of 
North  Pole,  N.Y.;  Huge 
Coloring  Contest  Great 
On  Local  Level 

The  Miss  Teenage  America  contest  was 
“entirely”  wholesome;  it  stressed  the  im- 
portance of  high  ideals,  good  citizenship 
and  education,  and  young  girls  entered  it 
willingly  with  their  parents’  approval;  it 
was  in  the  best  interest  of  the  commimity, 
and  finally  it  focused  the  interest  of  every 
high  school  in  the  district  on  the  theatre 
— these  are  the  conclusions  of  S.  L.  Sorkin, 
manager  of  RKO  Keiths  Theatre  in  Syra- 
A cuse,  N.  Y. 

CANADA  DRY  A SPONSOR 

The  Syracuse  competition,  sponsored  by 
the  Canada  Dry  Bottling  Co.,  brought  a lot 
of  fine  publicity  for  “White  Christmas” 
which  was  coincident  with  the  regional 
eliminations  in  Syracuse.  High  schools,  the 
Lions  and  Kiwanis  clubs,  TV  and  radio  sta- 
tions, and  local  newspapers  all  partici- 
pated. Carole  Conklin,  selected  Miss  Teen- 
ager of  Syracuse  on  the  Keith  stage,  went 
on  to  compete  in  the  finals  held  at  Dallas, 
Tex. 

The  White  Christmas  Santa  Workshop 
float,  the  Paramount  mobile  promotion, 
provided  a brilliant  flourish  in  behalf  of 
the  “White  Christmas”  opening  in  Syra- 
cuse (see  accompanying  photo),  as  it  did 
all  over  New  England  and  many  other  sec- 
tions where  the  Bing  Crosby,  Danny  Kaye, 
Rosemary  Clooney  and  Vera-Ellen  reissue 
played  (or  is  to  play) . 

BIG  COLORING  CONTEST 

A third  mainstay  of  promotion  arranged 
by  Manager  Sorkin  in  Syracuse  was  a 
coloring  contest  in  which  two  television 
stations  (WSYR  and  WHEN),  and  two 
Shoppers’  Fair  stores  participated.  The 
stores  helped  distribute  the  5,000  coloring 
heralds,  while  the  TV  stations,  through 
their  Magic  Toy  Shop  and  Cartoon  Club- 
^ house  programs,  as  well  as  via  announcer 
jr')  plugs,  publicized  the  event. 

WHEN-TV  devoted  a half  hour  of  its 
Magic  Toy  Shop  show  to  the  White  Christ- 
mas Santa  Workshop  float.  WNDR  and 
WOLF,  local  radio  outlets,  also  cooperated, 
and  the  Shoppers’  Fair  stores  had  the 


Santa's  Workshop  straight  from  North  Pole — a replica  of  the  enchanted  village  in  the  Adirondack 
mountains — has  been  a stellar  promotion  for  showings  of  "White  Christmas."  Paramount  has  routed 
the  $75,000,  45-foot  mobile  display  to  schools,  shopping  centers,  etc.,  in  cities  all  over  the  country. 
The  advance  courier  of  the  Bing  Crosby  film  is  seen  here  during  a stop  in  Syracuse,  N.Y.  in  each  city 
visited  the  Workshop  made  tieups  with  newspapers,  radio  and  television.  The  float  is  bannered,  and 
equipped  with  its  own  electric  generator,  and  at  nights  its  multicolored  lights  illuminate  the  village  of 
toys.  Bing  Crosby's  recording  of  "White  Christmas"  is  played  continuously  over  its  sound  system  with 
generous  mention  of  local  theatre  and  playdates.  Paramount  also  supplies  four-page  colored  heralds 
with  theatres  doing  their  own  imprinting.  A publicity  kit  also  is  supplied  each  theatre  manager. 


float  on  display  all  during  the  busiest 
hours. 

At  Buffalo,  Arthur  Krolick  and  Charlie 
Taylor  of  the  AB-PT  staff  there  tied  up 
with  Stattler’s  store  which  used  the  work- 
shop float  in  front  of  its  store  all  one 
Saturday.  They  also  distributed  7,000 
heralds.  A special  broadcast  was  done 
directly  from  in  front  of  the  float. 

For  the  Albany-Schenectady  showing, 
WRGB-TV’s  Freddie  Freidhoffer  kid  show 
did  a 15-minute  telecast  using  the  White 
Christmas  Santa  Workshop  float  for  a 
backdrop. 


In  Mill  City  for  'Street' 

Miss  Downtown  Minneapolis,  Marcia 
Morse,  greeted  John  Gavin  and  his  wife 
at  the  Minneapolis  airport  on  his  nation- 
wide tom-  on  behalf  of  “Back  Street.”  The 
picture  opened  at  the  State  Theatre  there. 


Some  exhibitors  have  been  selling  “North 
to  Alaska”  not  as  a comedy  but  as  “Big 
John  Wayne  in  the  Big,  Lusty  Adventure 
. . . Rough!  Tough!  Rowdy!,  etc.” 


Impressive  displays  frequently  are  achieved  at  the 
big  RKO  Keiths  in  Syracuse,  N.Y.,  by  magnitude. 
The  usher  on  the  right  side  of  the  obove  gives  an 
idea  of  the  size  of  the  "White  Christmas"  display 
arranged  by  Keiths  Manager  S.  L.  Sorkin. 


BOXOFFICE  Showmcmdiser  : : Nov.  27,  1961 


— 189  — 


1 


There're  No  Miracles  But  There 
Are  Ways  to  Build  Patronage! 

Nick  John  Matsoukas  Explains  His  Movie-of-the 
Month  Plan  for  Tieup  With  Supermarkets 


By  NICK  JOHN  MATSOUKAS 

In  recent  issues  of  trade  publications  and 
various  newspapers  of  the  country  there 
appeared  the  stoi-y  explaining  the  Movie 
of  the  Month  supermarket-theatre  dis- 
count ticket  service  plan,  designed  to 
stimulate  the  grocery  patronage,  and  in- 
crease theatre  attendance  during  the  four 
off  days  of  the  week — Mondays  through 
Thursdays. 

There  have  been  numerous  inquiries 
addressed  to  Pati'ons  Associated  Services, 
for  which  I developed  and  pilot-tested  the 
plan.  Some  of  these  inquiries  from  exhibi- 
tors indicate  hopes  that  this  supermarket- 
theatre  promotion  works  miracles.  It  does 
not!  The  50  or  more  pilot-tests  proved  the 
following: 

SOME  TEST  FIGURES 

With  a picture  that  was  nationally  a dud 
at  the  boxoffice,  it  accounted  for  15  per 
cent  of  the  attendance  during  those  four 
off-days  of  the  week. 

With  a good  picture,  the  percentage  rose 
25  per  cent  to  36  per  cent.  With  a block- 
buster the  plan  sold  in  a three  and  a half 
week  period  a total  of  19,507  theatre 
tickets. 

But  miracles  ...  it  does  not  work  I But  it 
is  a step  in  the  right  direction. 

The  Movie  of  the  Month  promotion 
operates  as  follows:  For  every  $5  or  $10 
purchase  of  groceries  at  any  of  the  par- 
ticipating supermarkets,  the  customer  is 
given  a discount  theatre  ticket,  good  at  the 
participating  theatre,  for  a 50  per  cent 
reduction  in  the  prevailing  boxoffice  ad- 
mission price.  These  tickets  are  redeem- 
able at  the  participating  theatres  only  on 
Mondays,  Tuesdays,  Wednesdays  and 
Thursdays.  They  are  void  on  Fridays, 
Saturdays,  Sundays  and  holidays. 

The  participating  supermarkets  adver- 
tise the  offer  through  the  newspapers, 
house  mail  pieces,  radio,  television  or  any 
other  media  they  might  employ,  at  no  cost 
to  the  theatre.  They  pay  for  the  signs 
they  make  up  and  pay  for  the  printing  of 
thousands  of  tickets  they  give  for  every  $5 
or  $10  purchase.  Their  weekly  traffic  goes 
into  six  and  sometimes  seven  figures  a 
week,  and  their  predominate  customer  is 
“the  housewife,”  a very  important  member 
of  the  American  household. 

NO  COST  TO  THEATRES 

Without  any  cost  to  the  theatre,  the 
supermarkets  display  prominently,  one, 
and  three-sheets,  or  whatever  other  ap- 
propriate display  material  the  film  dis- 
tributor makes  available.  This  costs  the 
theatre  nothing. 

The  only  cost  to  the  theatre — which  is 
taken  off  the  top — is  the  10  per  cent  com- 
mission paid  to  Patrons  Associated  Service, 


which  works  out  all  details  and  carries 
through  the  entire  promotion  from  the 
starting  date  to  the  conclusion  of  the  ex- 
clusive franchise  agreement  reached  be- 
tween the  theatre  and  P.A.S.  The  10  per 
cent  commission  is  based  upon  the  total 
amount  of  business  accounted  for  by  the 
supermarket  discount  tickets  redeemed  at 
the  theatre  boxoffice.  Thus,  no  tickets 
redeemed,  no  10  per  cent  commission. 
Therefore,  at  no  time  does  the  theatre  pay 
out  any  money,  unless  the  promotion 
brings  in  money  at  the  boxoffice.  But  even 
if  not  one  ticket  is  redeemed,  the  theatre 
has  gained  free  advertising,  publicity  and 
significant  exposure  of  its  name  at  the 
.supermarkets. 

In  the  early  days  of  our  pilot-testing 
period  we  were  confronted  with  one  ob- 
jection after  another  by  seasoned  show- 
men. The  pilot-tests  supplied  the  answers. 

“You  are  cheapening  the  picture,”  they 
told  us. 

In  one  situation,  a 3,600-seat  house,  a big 
picture  opened  on  a Saturday  and  did 
$5,500,  but  on  the  first  Monday  the  take 
dived  to  $725  for  four  perfonnances,  an 
unnatural  drop.  Obviously,  any  promotion 
that  brings  extra  people  to  occupy  those 
seats  that  are  getting  moth-eaten  during 
the  four  off-days  of  the  week  is  all  to  the 
good,  and  upgrades  the  picture. 

NOT  OUTRIGHT  PRICE  CUT 

“You  are  cutting  prices,”  they  said. 

We  pointed  out  that  in  the  case  of  a 
roadshow  engagement  during  which  the 
average  theatre  ticket  costs  $1.27  at  the 
boxoffice,  but  figuring  the  approximately 
one-third  increase  in  attendance  the  Movie 
of  the  Month  plan  accounts  for  during  top 
pictures,  and  the  added  advertising-promo- 
tion expenditure  by  the  supermarket,  made 
at  no  cost  to  the  theatre,  this  average  rises 
to  around  $1.67.  And  the  added  boxoffice 
revenue  is  a shot  in  the  arm  to  the  theatre. 
Here  is  what  one  exhibitor  had  to  say  on 
this  score:  “Inch  by  inch,  the  newspaper 
space  provided  by  the  supermarket  nearly 
equaled  the  amount  purchased  by  the  film 
company  through  the  entire  engagement.” 

They  admonished  us,  “You  will  hurt  our 
weekend  business!” 

And  on  this  point,  the  record  as  attested 
to  and  examined  by  an  exhibitor  speaks  for 
itself:  “Discount  coupon  returns  at  the 
theatre  accounted  for  25  per  cent  of  the 
gross  on  the  days  the  offer  was  in  effect 
(Monday  through  Thursday),  and  we  feel 
the  plan  also  materially  helped  our  week- 
end business  by  the  strength  of  the  adver- 
tising.” 

“You  will  shorten  the  run  of  the  engage- 
ment,” they  told  us.  But  the  same  show- 
man who  later  tried  it,  wrote  us:  “Over  12 
per  cent  of  the  total  boxoffice  during  the 


The  Author  . . . 

The  author  of  the  accompanying 
article  on  a Movie  of  the  Month  super- 
market - theatre 
tieup,  Nick  John 
Matsoukas,  has 
been  in  the  the- 
a t r e promotion  £ : 

and  advertising  st 

most  of  his  busi- 
ness career.  Dur- 
ing the  last  war 
he  served  as  di- 
rector of  the  war 
effort  and  com- 
munity services 
for  Skouras  The- 
atres in  the  New 
York  area.  Later  he  was  promoted  to 
director  of  advertising  and  publicity 
for  Skouras  Theatres. 

In  1950  he  served  as  national  cam- 
paign director  for  the  Will  Rogers 
Memorial  Hospital,  for  which  he  was 
granted  a leave  by  Skouras  Theatres. 

Later  he  was  with  Magna  Theatre 
Corp.,  distributor  for  “Oklahoma!”  and 
“South  Pacific,”  as  advertising-ex- 
ploitation manager. 

He  developed  and  tested  the  Movie 
of  the  Month  plan,  which  he  describes 
herewith,  for  Patrons  Associated  Serv- 
ices. 

BOXOFFICE  presents  the  Matsoukas 
plan  on  its  merits  as  a theatre  patron- 
age stimulant. 


run  of  the  picture  is  directly  attributable 
to  the  supermarket  discount  coupons.”  And 
in  capital  letters,  he  added : 

"WHAT  HAD  BEEN  EXPECTED  TO  BE 
A FOUR-WEEK  PICTURE  ENDED  UP 
AS  A SEVEN-WEEK  HOLDOVER." 

In  this  particular  situation  the  Movie 
of  the  Month  plan  went  into  effect  20  days 
after  the  opening  of  the  picture  when  the 
boxoffice  take  had  dropped  by  56  per  cent, 
and  the  first  week  of  the  plan  was  Holy 
Week. 

So  much  for  the  theatres.  But  how  do 
the  supermarkets  evaluate  it?  They  spend 
the  money  and  their  point  of  view  should 
be  valuable  to  the  exhibitor.  The  president 
of  one  supermarket  chain  wrote  the 
following: 

GROCER  IS  SOLD 

“I  am  100  per  cent  sold  on  the  tieup,  and 
we  have  advertised  it  consistently  in  our 
newspaper  color  sections,  regular  double- 
truck ads  and  single  page  ads;  also  in  our 
weekly  television  and  radio  time.  Our 
stores  all  carry  full  displays  on  the  tieup.  I 
believe  that  we  have  found  a way  to  bring 
a whole  new  class  of  people  back  into  the 
theatres.  My  customers  are  grateful  for 
this  opportunity  and  I am  most  satisfied 
with  the  whole  promotion.” 

This  promotional  plan  was  pilot-tested 
for  the  sole  benefit  of  showmen.  As  was 
pointed  out  before,  they  were  skeptical  at 
the  start,  fearful  of  what  the  other  guy 
will  think  and  say.  But,  by  exercising  a bit 
of  candor,  corn-age  and  above  all  facing  the 
facts  squarely,  they  helped  us  find  a way. 

First  we  analyzed  what  is  what.  We  came 
to  the  same  conclusions  as  everybody  else. 
Theatre  attendance  is  one -half  of  what  it 


Nick  Matsoukas 


2 


— 190 


BOXOFFICE  Showmandiser  : : Nov.  27,  1961 


Shop  Center,  Airlines,  Radio  Station 
Join  in  Be  a Millionairess'  Contest 


used  to  be.  This  condition  we  all  attribute 
to  television,  parking  facilities,  baby-sitter 
costs,  overpricing  on  week  days  and,  above 
all,  our  inability  to  get  going  with  an  ef- 
fective, practical  stimulant  to  most  people 
most  of  the  time. 

THE  THEATRE  PROBLEMS 

What  can  one  do  about  television?  We 
have  already  done  enough  for  television 
people:  we  sold  them  our  pictures  and 
supplied  them  with  the  I’ight  stimulant  for 
the  family  to  stay  home  at  nights. 

The  parking  problem  is  being  solved,  as 
all  new  theatres  have  parking  facilities  for 
their  patrons. 

On  the  question  that  we  have  overpriced 
ourselves,  this  plan  offers  a way  whereby 
the  theatre  retains  its  established  box- 
office  prices  for  all  who  come  to  the 
window.  As  for  those  who  bring  a super- 
market ticket,  such  people  already  have 
made  an  investment  of  $5  or  $10  in  gro- 
ceries plus  the  payment  to  the  theatre. 
This  the  patron  knows  is  neither  a give- 
away nor  a two-for-one. 

Sam  Lesner,  motion  picture  critic  of  the 
Chicago  Daily  News,  in  repoi’ting  on  the 
Picture  of  the  Month  plan  there,  reasoned 
that  if  overpricing  is  one  of  the  causes  for 
the  fall-off  of  theatre  attendance,  then 
motivation  is  lacking  for  the  family  to 
return  to  theatres.  At  the  same  time  the 
savings  accrued  by  a housewife  from  this 
plan  can  help  defray  the  cost  of  a baby- 
sitter when  the  family  goes  out  to  a movie. 

Hazel  Flynn,  motion  picture  critic  of  the 
Beverly  Hills,  Calif.,  Citizen,  reports  “What 
this  country  needs  is  a good  50-cent 
movie.”  No  one  will  have  any  qualms  about 
a good  50-cent  movie  if  it  induces  people  to 
start  coming  back  to  the  theatres.  There 
are  more  Fords  on  the  road  than  there  are 
Rolls  Royces. 

WITH  UPPED-PRICE  FILMS 

Because  of  what  I did  before  and  what  I 
am  doing  now,  there  appears  a strange 
twist.  It  can  be  accurately  stated  that  I 
share  the  dubious  distinction  of  being  one 
of  the  many  who  helped  to  bring  about 
what  we  wishfully  claim  to  be  a popular 
acceptance  for  higher  boxoffice  prices.  As 
national  director  of  advertising,  publicity 
and  exploitation  for  Rodgers  and  Hammer- 
stein’s  “Oklahoma!”  and  “South  Pacific,” 
both  films  produced  and  released  in  Todd- 
AO,  I did  my  bit  in  selling  the  public  to  pay 
higher  prices  for  a movie.  For  roadshow 
engagements  this  was  a must. 

But  what  about  the  thousands  of  the- 
atres which  do  not  play  a roadshow?  In 
our  efforts  to  get  a higher  price  of  admis- 
sion we  forsook  the  four  vitally  important 
weekdays  and  did  nothing  much  to  keep 
alive  the  American  family  habit  of  going 
to  the  movie  once  a week. 

The  blue  print  of  the  Movie  of  the 
Month  plan  points  to  new  ways  of  reaching 
the  American  family  and  asking  them  to 
come  back  to  the  theatres.  From  the  pilot 
tests  it  seems  that  the  bait  is  good  for  the 
American  family,  and  what  is  good  for  the 
3. 5 -membership  average  American  house- 
hold is  “manna”  for  the  theatres. 

There  are  no  miracles,  but  there  are 
ways! 


Some  exhibitors  in  the  Carolinas  have 
revamped  the  ads  on  “Fanny”  to  play  up 
Leslie  Caron  and  the  fact  that  the  pic- 
ture is  not  a musical  but  all  the  love 
stories  of  the  world  rolled  into  one.  Cuts 
of  Chevalier  and  Boyer  are  eliminated. 


A promotion  comparable  to  the  magni- 
tude of  wealth  denoted  by  the  title  was 
carried  out  at  Vancouver,  B.C.,  for  the 
showing  of  “The  Millionairess”  at  the 
Vogue  and  four  other  Odeon  theatres  in 
that  metropolitan  area,  A.  Jenkins,  Vogue 
manager  reports.  The  promotion  was  a 
four-way  deal  with  radio  station  CWKX, 
the  Middlegate  shopping  center,  Pan- 
American  Aii-ways-Universal  Travel  Serv- 
ice and  Odeon  Theatres  combining  their 
facilities. 

The  main  activity  was  a “You  Can  Be  a 
Millionairess”  contest,  which  got  under  way 
15  days  ahead  of  opening.  Entry  blanks 
were  passed  out  at  the  stores  in  the  shop- 
ping center.  Contestants  were  asked  to  tell 
why  they  would  like  to  be  a (Middlegate’s) 
Millionairess  in  25  words  or  less.  The  com- 
pleted blanks  also  were  deposited  in  con- 
tainers at  the  stores. 

100  SPOTS  FOR  CONTEST 

CWKX  supplied  the  main  push,  broad- 
casting 100  spots  plugging  the  contest  and 
the  film:  supplied  window  banners  for  all 
participants,  including  all  the  Middlegate 
stores,  the  airways  and  travel  service  of- 
fices and  the  five  Odeon  theatres:  also  the 
contest  entry  forms,  and  special  tickets  for 
a preopening  showing  sponsored  by  the 
radio  station  at  which  the  winner  of  the 
grand  prize,  a roundtrip  to  Scandinavia, 
was  announced. 

The  shopping  center  plugged  the  contest 
and  film  in  ads,  including  special  5-col.  15- 
inch  layouts  in  the  Middlegate  Messenger. 

All  five  Odeon  theatres  in  Vancouver 
played  special  discs  during  intermissions 
plugging  the  film  and  the  contest.  The 
discs  were  supplied  by  CWKX  without  cost. 

CWICX  sponsored  a special  premiere  of 
the  film  at  the  Odeon  Theatre  in  suburban 
New  Westminster.  It  was  an  invitational 
affair  to  announce  the  identity  of  the  Van- 
couver area’s  Millionairess  chosen  for  the 
grand  prize  trip.  More  than  750  invita- 
tions were  sent  out. 

MANY  ENTRIES  RECEIVED 

From  the  thousands  of  entries  received 
at  the  Middlegate  shopping  center  a Mrs. 
Inez  Oderman  of  917  Sperling  Ave.,  North 
Burnaby,  was  chosen  the  Millionairess.  She 
was  officially  presented  the  grand  prize  at 
a ceremony  held  on  opening  night  on  the 
stage  of  the  downtown  Vogue.  The  pre- 
sentation was  made  by  representatives  of 
Pan-American  Airways  and  Universal 
Travel  Service.  The  proceedings  were 
broadcast  by  CWKX. 

CWKX  arranged  a “cavalcade”  to  con- 
duct Mrs.  Oderman  and  her  husband  from 
the  shopping  center  to  the  Vancouver  air- 
port, and  taped  interviews  with  them  on 
their  departure  for  Scandinavia  and  again 
when  they  returned. 

Advertising  from  the  Middlegate  center 
read,  “You  Can  Be  a Millionairess  in 
Middlegate’s  Millionairess  Contest  . . . Fly 
to  Scandinavia  on  Pan-American  Airways 
new  707  jet  flight  . . . Live  like  a Million- 
airess with  the  companion  of  your  choice 
on  an  all -expense  tour  for  two  . . . See 


One  of  the  many  displays  set  up  for  the  “You  Too 
Can  Be  a Millionairess"  contest  arranged  by  Al 
Jenkins,  manager  of  the  Vogue  Theatre  in  Van- 
couver, B.C.,  and  his  Odeon  Theotre  colleagues  for 
"The  Millionairess"  at  the  Vogue  and  four  other 
Vancouver  area  theatres. 

‘The  Millionairess,’  starring  Sophia  Loren 
and  Peter  Sellers.” 

Radio  copy;  “CWKX  and  Odeon  The- 
atres hope  you’re  ‘The  Millionairess.’  You’ll 
win  a fabulous  trip  for  2 to  Scandinavia. 
Enter  now  . . . The  Millionairess  contest. 
Entry  forms  in  the  Middlegate  shopping 
center.” 


Big  Hike  in  Film  Tieins 
Noted  by  Bantam  Books 

With  32  of  its  paperback  books  slated 
for  exploitation  deals  with  the  major  stu- 
dios, Bantam  Books  has  announced  a high 
increase  in  motion  picture  tieins  during 
the  next  two  years. 

Bantam  vice-president  Mark  Jaffee  dis- 
closed that  F.  Scott  Fitzgerald’s  “Tender 
Is  the  Night,”  which  20th-Fox  will  release, 
is  the  latest  paperback  deal.  According  to 
Jaffee,  a successful  photoplay  increases 
paperback  sales  as  much  as  50  per  cent. 

Tieins  with  the  following  films  were 
listed  by  Bantam:  Requiem  for  a Heavy- 
weight, Hell  Is  for  Heroes,  Barabbas,  A 
View  From  the  Bridge,  Gidget  Goes  to 
Paris,  State  Fair,  Leyte  Gulf,  Splendor  in 
the  Grass,  Phaedra  and  How  the  West  Was 
Won. 


Few  Passes,  Much  Publicity 

Courtesy  passes  are  issued  to  one  of 
the  largest  industries  of  Madison,  N.C.,  by 
E.  G.  Cix)uch,  manager  of  the  Patovi 
Theatre,  for  awarding  as  prizes  at  the 
annual  picnic  for  employes.  With  about 
700  employes  and  families  represented  at 
these  picnics,  much  publicity  comes  to  the 
theatre.  A list  of  coming  attractions  is 
included  with  the  passes,  and  the  emcee 
announces  the  titles  over  the  loudspeaker 
at  the  time  of  presentation  of  passes. 


BOXOFFICE  Showmandiser  : : Nov.  27,  1961 


— 191  — 


3 


Reaching  Showmandiser  from  New  Orleans  is  another  of  the  vivid  layouts  and  original  copy  creations 
of  Arthur  L.  Barnett,  well-schooled  showman  and  theatre  representative  who  occasionally  turns  his  hand 
to  ad  design.  The  five-column  ad  ties  the  triple  bookings  together  in  a ticket-selling  combination  of 
illustration  and  copy. 


There's  Enough  for  Theatre  Left  Over 
When  Police  Sponsor  Show  to  Get  Dog 


Police  in  many  smaller  cities  and  towns 
would  like  to  add  a trained  police  dog  but 
cannot  because  of  the  expenses.  Even  if 
the  dog  itself  is  supplied  without  charge  by 
some  state  or  county  law  enforcement  de- 
partments, the  towns  receiving  one  still 
must  pay  the  expenses  of  sending  a police- 
man for  a week  of  instructions  on  how  to 
handle  the  dog,  plus  costs  of  rabies,  dis- 
temper and  other  shots. 

POLICE  LACK  FUNDS 

Such  was  the  case  at  Coffeyville,  Kas., 
where  Tal  Richardson  operates  Tal’s 
Tackett  Theatre.  Richardson,  a public- 
spirited  theatreman,  not  only  suggested  to 


The  Japanese  background  was  carried  straight 
through  the  promotion  for  "Bridge  to  the  Sun"  by 
Joe  Carlock  of  the  Pitt  Theatre  at  Lake  Charles, 
La.,  including  an  18-foot  footbridge  which  was 
built  in  the  Pitt's  workshop.  It  was  set  up  in  the 
lobby  two  weeks  in  advance,  and  moved  out  front 
on  the  sidewalk  a week  prior,  where  it  remained 
during  the  six-day  run.  Carlock  had  an  usher 
meandering  about  town  on  opening  day,  giving  out 
tea  bags,  courtesy  of  Carroll  Baker,  star  of  the 
film.  Tea  was  served  in  the  lobby  on  opening  day, 
courtesy  of  the  Community  Coffee  Co.  The  lobby 
went  Japanese,  too,  with  lanterns,  stills,  panels,  one- 
sheets,  etc.  Severol  days  in  advance  Carlock  sent 
out  500  postcards  with  his  personal  recommenda- 
tion to  see  the  picture  imprinted  thereon. 


the  policemen  at  Coffeyville  that  they 
needed  a dog,  but  pointed  out  how  they 
could  get  one  without  billing  the  taxpayers 
a cent.  All  the  police  had  to  do  was  to 
sponsor  a fund-raising  show  at  the  Tackett, 
and  go  out  and  sell  the  tickets. 

Richardson  booked  ‘‘Gun  Duel  at  War- 
lock”  for  a Wednesday  evening  showing, 
then  got  Lt.  John  Nail  of  the  Sedgwick 
County  (Wichita)  sheriff’s  office,  which 
had  a dog  it  could  supply  to  Coffeyville, 
and  another  officer  to  give  a demonstra- 
tion on  the  stage  of  the  Tackett  Theatre 
at  the  benefit  show. 

Tickets  were  sold  at  50  cents  each.  The 
theatre  was  guaranteed  regular  expenses 
plus  a split  of  the  boxoffice  over  and  above 
the  cost  of  the  dog.  When  the  accounting 
was  over,  Richardson  reports,  the  theatre 
had  enjoyed  a better-than-average  night 
and  a tremendous  concession  business,  plus 
‘‘the  gratitude  of  the  police  department  . . . 
and  a lot  of  happy  patrons ! 

‘‘We  sincerely  recommend  that  every 
theatre  in  a city  like  Coffeyville  contact 
the  police  department  and  work  out  a 
benefit  for  the  purchase  of  one  of  these 
fine  dogs,”  Richardson  comments. 

PUT  DRIVE  OVER  TOP 

Previously  in  the  year,  Richardson  got 
behind  a civic  campaign  to  raise  $11,200 
for  remodeling  and  advertising  the  Dalton 
Defenders  Museum  there.  He  arranged  a 
benefit  showing  of  “Cowboy”  and  the  Jay- 
cees  conducted  a ticket  sales  drive.  The 
result  was  the  film  had  to  be  run  three 
times — an  afternoon,  night  and  a second 
matinee  to  accommodate  all  the  ticket 
buyers — and  approximately  $1,500  was 
raised  to  put  the  museum  campaign  over 
the  top.  Jaycee  representatives  conducted 
a house-to-house  ticket  solicitation,  while 
stores  around  town  also  sold  the  ducats. 

The  benefits  garnered  excellent  front 
page  publicity  for  the  theatre,  and  even 
editorial  mention,  a type  of  advertising 
which  is  impossible  to  buy.  Richardson 
concludes,  “And  we  packed  the  theatre  on 
this  night  and  stimulated  our  everyday 
business.” 


'Writs'  Issued  to  See 
Showing  of  'Truth' 

Writs  of  summons  (the  general  form), 
done  up  in  full  legal  style,  were  issued  “by 
popular  demand  ...  in  the  Court  of  Public 
Opinion”  to  leading  critics,  reviewers  and 
selected  opinion-makers  in  Toronto  on  be- 
half of  the  University  Theatre  and  “Henri- 
Georges  Clouzot  and  Raoul  J.  Levy  of 
Kingsley  Films,  and  Affiliated  Picture 
Corp.,  the  distributor  of  ‘Le  Verite,’  in  the 
case  of  Dominique  Marceau  vs.  President  of 
the  Court.” 

When  presented  by  the  bearers  at  the 
door  of  the  University  Theatre,  the  “writs” 
entitled  them  to  free  admission  to  the 
Brigitte  Bardot  starrer  anytime  during  the 
run  of  the  picture.  Bearers  were  asked  to 
sign. 

Other  paragraphs: 

“Whereas,  the  action  in  this  case,  that  is, 
in  the  film  version  of  the  said  ‘The  Truth,’ 
has  been  proven  to  exert  such  influence 
and  impact  upon  members  of  theatre 
audiences  (and  whereas,  as  a general  rule, 
this  is  a pretty  good  thing)  as  to  make  said 
members  of  said  audiences  feel  as  if  they 
were  directly  and  personally  involved  and 
concerned  with  the  case.  Therefore  notice 
of  the  impending  engagement  of  the  said 
‘The  Truth’  is  hereby  served  upon  you  in 
this  somewhat  unusual  fashion. 

“We  earnestly  request  you,  that  within 
ten  days  after  service  of  this  writ  on  you, 
inclusive  of  the  day  of  such  service,  you 
cause  an  appearance  to  be  entered  by  you 
at  the  theatre,  or  other  properly  designated 
place  of  public  or  private  entertainment 
herein  named  and  take  notice,  that  in  de- 
fault of  your  so  doing,  you  will,  in  all 
seriousness,  miss  one  of  the  most  impres- 
sive film  presentations  and  one  of  the  most 
powerful  groups  of  acting  performances  in 
any  motion  picture  presently  in  release. 

“In  witness  thereof  and  in  the  firm  be- 
lief that  the  statement  is  entirely  accu- 
rate.” The  writ  was  signed  for  the  theatre 
by  Manager  Tiff  Cook. 


Gagged  Girl  and  Dice  Aid 
Twenty'  at  Cleveland 

Sidewalk  displays  with  a gimmick  are  a 
favorite  of  Arnold  Gates,  manager  of 
Loew’s  Stillman,  which  is  situated  in  the 
downtown  high-traffic  heart  of  Cleveland. 

For  example,  in  advance  of  “Twenty  Plus 
Two,”  he  set  up  a dice  table  where  it  would 
be  noticed  by  all  passersby.  A good-sized 
sign  rested  prominently  on  top,  reading: 

“20  Deadly  Clues  Plus  2 Shady  Ladies — 
Twenty  Plus  Two  . . . Roll  20  Plus  2 (22)  on 
cubicles  and  win  guest  ticket  free.  ‘Twenty 
Plus  ‘Two’  From  Shocking  Best  Seller ! 
(cast  names  and  starting  day). 

“NOTE:  Attendant  has  seen  the  picture 
and  is  so  excited  about  it  that  we  were 
forced  to  take  precautions  to  prevent  her 
from  revealing  the  Shocking  Climax! 

“ROLL  ’EM!  Be  a Winner!  Don’t  Miss 
This  One!” 

The  rather  cute  twist  noted  in  the  last 
paragraph  above  was  emphasized  by  the 
only  real  means  to  keep  a girl  from  talking 
— which  is  the  application  of  a gag.  The 
comely  girl  attendant  wore  one  all  the 
time  she  was  at  the  dice  table. 

The  “cubicles”  were  four  dice. 


4 


— 192  — 


BOXOFFICE  Showmandiser  : : Nov.  27,  1961 


An  interpretive  anolysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  os  on  ALPHABETICAL  INDEX  to  feature  releases.  © is  tor 
Cinemascope;  ® VisfoVision;  © Superscope;  ® Naturama;  ® Regalscope;  ® Techniramo. 
Symbol  O deitotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


t+  Very  Good;  Good;  — Foir;  ~ Poor;  — Very  Poor. In  the  summory  tt  is  toted  2 pluses,  — os  2 minuses. 


Ol 

o 

re 

Q. 

d 

a 

at 

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at 

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Istributor 

eviewed 

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s 

arrison’s 

eports 

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eporter 

V>  ^ 

1 1 
in 

ew  York 
ally  News 

>v 

re 

E 

E 

a. 

d 

at 

E 

P 

c 

3 

a 

istributor 

at 

.1 

at 

u 

'o 

s 

arrison’s 

eports 

>s 

at 

re 

're 

O 

E 

ollywood 

eporter 

ew  York 
ally  News 

c5 

E 

E 

al. 

cc 

h- 

o 

CQ 

xoc 

> 

iZ 

xcr 

o.  S 

zo 

to 

1- 

K 

y- 

o 

CC 

00 

z cc 

> 

zee 

o.  S 

zo 

i/i 

2550  ©Ada  (108)  © Drama  MGM  8-7-61  + 

2552  After  Mein  Kampf 

(74)  Semidoc'y  Brertner  8-14-61  ± 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  AlP  7-17-61  + 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  20th-Fox  4-17-61  dz 

2514  ©All  in  a Nioht's  Work 

(94)  Comedy  Para  3-27-61  -H- 

2574  Anatomist,  The  (73)  Dr Gordon-SR  10-30-61  ± 

2562  Anatomy  of  a Psycho  (75)  Dr SR  9-18-61  — 

2524  Angel  Baby  (97)  Drama  AA  5-15-61 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed  Atlantis  7-24-61  ± 

2549  Armored  Command  (99)  War  Dr AA  8-  7-61  + 

2578  Atlantic  Adventure  (62) 

Real-life  Adv.  Dr Schoenfeld  11-13-61  + 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  MGM  4-24-61  •+ 

2541  ©Atlas  (84)  Spec.  VitaScope. . Filmgroup  7-  3-61  + 
— B — 

2576  ©Bachelor  in  Paradise 

(109)  © Com MGM  11-  6-61  4f 

2570  ©Back  Street  (107)  Drama U-l  10-16-61  -1+ 

2569  Badjao  (lOO)  Action  Dr Parallel  10-16-61  ± 

2545  Battle  at  Bloody  Beach,  The 

(®))  © War  Drama 20th-Fox  7-17-61  + 

2517  Behind  the  Mask  (85)  Dr Showcorp  4-24-61  + 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus  4-24-61  ± 

2531  Beware  of  Children  (80)  Com AlP  6-  5-61  + 

2526  ©Beyond  All  Limits  (100)  Dr Omat  5-15-61  ++ 

2556  ©Big  Gamble,  The  (lOO)  © Ad.  20-Fox  8-28-61  + 
2528  ©Big  Show,  The  (113)  © Dr.  20th-Fox  5-22-61  ■+ 
2520 ©Bimbo  the  Great  (87)  Circus  Dr. ..WB  5-  1-61  + 

2566  Black  Pit  of  Dr.  M (71)  Ho UPRO  8-  2-61  ± 

2516  Blast  of  Silence  (77)  Drama  U-l  4-17-61  + 

2560 ©Blood  and  Roses  (74)  (J)  Dr. ..Para  9-11-61  ± 

2579  Bloodlust  (68)  Horror  Crown  11-20-61  — 

2566  Boy  Who  Caught  a Crook  (72)  Ac. . . UA  10-  2-61  + 

2543  Brainwashed  (78)  Dr AA  7-10-61  ± 

2568  ©Breakfast  at  Tiffany’s  (115)  Cy  Para  10-  9-61  -H- 
2554  Bridge  to  the  Sun  (112)  Drama.. MGM  8-21-61  ■(-(■ 

2534  ©By  Love  Possessed  (116)  Drama UA  6-12-61  + 

— C— 

2578  ©Call  Me  Genius  (105)  Com Cont’l  11-13-61  ± 

2512  ©Canadians,  The  (85)  © Dr..  .20th-Fox  3-20-61  + 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA  8-14-61  ± 

2558ClaudeUe  Inglish  (99)  Dr WB  9-  4-61  ± 

2550  Cold  Wind  in  August  (80)  Dr...Aidart  8-7-61  + 

2544  ©Come  September  (112)  © Com. . . U-l  7-10-61  +• 

2575  ©Comancheros,  The  (107)  © 

Outdoor  Drama  20th-Fox  11-  6-61  •+ 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup  8-  7-61  + 

2521  Cry  Freedom  (90)  Dr Parallel  5-  8-61  ± 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  U-l  5-  8-61 

' ■ 

2528  ©David  at>d  Goliath  (93) 

© Biblical  Spectacle  AA  5-22-61  + 

2559  Day  the  Sky  Exploded,  The 

(SO)  Science-Fiction  Excelsior  9-11-61  + 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation 20th-Fox  3-20-61  ■+ 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western  Pathe-America  6-12-61  -ff 

2547  Dentist  in  the  Chair  (84)  Com AJay  7-24-61  ++ 

2564  ©Devil  at  4 O’clock,  The 

(127)  Adv.  Dr Cof  9-25.61  +■ 

2573  Devil’s  Hand,  The  (71) 

H orror-Terror  Crown-SR  10-30-61  ± 

2508  ©Don  Quixote  (110)  Classic  Dr... MGM  3-  6-61  ■+ 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA  5-22-61  — 

— E — 

2577  Everything’s  Ducky  (SO)  Comedy. ..  .Col  11-13-61  — 
2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60  f|- 

2562  Explosive  Generation,  The 

(90)  Or UA  9-18-61  + 

— F— 

2520  Fabulous  World  of  Jules  Verne,  The 

(81)  NoveJty  Adv WB  5-  1-61  4+ 


+ 

+ 

+ 

+ 

+ 

+ 

7+ 

- 

_L 

3+3- 

44 

+ 

44 

+ 

44 

9+ 

+ 

+ 

6+4- 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

— 

± 

2+3- 

1- 

+ 

+ 

■±- 

+ 

8+2- 

2+2- 

+ 

+ 

4+1- 

1+ 

+ 

+ 

44 

+ 

+ 

9+1- 

1+ 

+ 

+ 

44 

44 

+ 

9+ 

•H 

+ 

44 

+ 

+ 

10+1- 

+ 

+ 

+ 

4+1- 

+ 

+ 

7+4- 

1+ 

+ 

2+1- 

+ 

+ 

4+1- 

2+ 

+ 

+ 

+ 

+ 

+ 

7+1- 

+ 

+ 

44 

+ 

44 

10+1- 

+ 

— 

— 

5+5- 

1+1- 

zt 

44 

+ 

7+3- 

+ 

7+6- 

1- 

— 

— 

3+4- 

44 

44 

+ 

+ 

7+1- 

4- 

44 

44 

44 

+ 

+ 

11+ 

+ 

+ 

44 

+ 

44 

44 

11+ 

# 

+ 

+ 

+ 

8+2- 

— 

44 

3+2- 

— 

+ 

+ 

+ 

6+4- 

+ 

2+1- 

-t- 

+ 

+ 

+ 

7+4- 

+ 

+ 

dt 

+ 

7+3- 

-f- 

44 

44 

44 

44 

44 

13+ 

+ 

+ 

44 

+ 

44 

+ 

10+ 

1+ 

-f 

+ 

+ 

4+1- 

44 

44 

+ 

+ 

s+ 

+ 

44 

+ 

it 

8+3- 

1+ 

+ 

+ 

44 

d: 

44 

+ 

10+1- 

+ 

44 

+ 

+ 

7+ 

+ 

44 

6+1- 

+ 

44 

44 

44 

+ 

44 

12+ 

1+1- 

44 

W 

— 

44 

44 

10+1- 

— 

+ 

4+5- 

dr 

+ 

4+4— 

+ 

44 

44 

44 

44 

+ 

14+ 

+ + -H-  ± 6+1- 


+ + + + ++  4+  10+ 


2542  ©Fanny  (133)  Com.  Dr 20th-Fox 

2557  Fast  Set,  The  (84)  Comedy  Audubon-SR 
2577  Fear  No  More  (80)  Suspense  Dr.  Sutton 
2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  20th-Fox 

2516  ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  20th-Fox 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 

2575  ©Flight  of  the  Lost  Balloon 

(91)  © Adventure  Woolner 

2563  Flight  That  Disappeared,  The 

(72)  Science-Fn  UA 

2538  Follow  a Star  (102)  Comedy  ....Zenith 

2580  ©Flower  Drum  Song  (133) 

Panv’n,  Musical  U-l 

2577  ©Force  of  Impulse  (84)  Dr Sutton 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  20th-Fox 

2507  Frontier  Uprising  (68)  W’n  UA 


2523  Gambler  Wore  a Gun,  The  (67)  W’n..UA 
2531  Get  Outta  Town  (65)  My, . .Sterling  Wld 


2533  ©Gidget  Goes  Hawaiian  (102)  C/M.. Col 

2579  ©Gina  (92)  Adv.  Dr Omat 

2542  ©Girl  in  Room  13,  The  (79)  ....Astor 

2563  Girls  on  the  Run  (64)  Mys Astor 

2544  Goodbye  Again  (120)  Dr UA 

2481  Great  Impostor,  The  (112)  Dr U-l 

2560  Great  War,  The  (118)  Drama  . . . .Lopert 

2540  Green  Helmet,  The  (88)  Ac MGM 

2556  4|©Greyfriars  Bobby  (91)  Drama  . . . . BV 

2529  Gun  Fight  (62)  Western  UA 

2533  ©Guns  of  Navarone,  The  (155) 

© War  Adventure  Col 

— H — 

2488  Hand  in  Hand  (75)  Dr Col 

2572  Head,  The  (95)  Horror Trans-Lux 

2535  Hitler’s  Executioners  (78) 

Documentary  Vitalite 

2539  Homicidal  (87)  Mys Col 

2546  ©Honeymoon  Machine  (87) 

© Comedy  MGM 

2530  ©House  of  Fright  (SO)  C Ho AlP 

2565  Hustler,  The  (134)  © Drama.  .20th-Fox 


2556  Invasion  Quartet  (87)  Com-Dr.  ..MGM 

2574  Judgment  at  Nuremberg  (189)  Dr....UA 

— K— 

2536  ©King  in  Shadow  (78) 

Historical  Dr Exclusive 

2571  ©King  of  Kings  (161)  ® 

Religious  Drama  MGM 

2540  King  of  the  Roaring  20's 

(106)  Cr.  Drama  AA 

2533  ©Ladies  Man,  The  (106)  Com Para 

2561  ©Last  Rebel,  The  (83) 

Adv.  Dr Sterling  World 

2532  ©Last  Sunset,  The  (112)  W’n U-l 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA 

2563  Lisette  (S3)  Action Medallion 

2513  Look  in  Any  Window  (87)  Dr AA 

2549  ©Loss  of  Innocence  (99)  Dr Col 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM 

2524  Mad  Dog  Coll  (88)  Ac  Dr Col 

2552  ©Magic  Boy  (75)  Cartoon  Feature.. MGM 
2580  ©Majority  of  One,  A (153) 

Comedy-Drama  WB 

2541  Man  in  the  Moon  (98)  Com. . .Trans- Lux 

2562  Man-Trap  (93)  Ac  Dr Para 

2554  ©Marines,  Let’s  Go  (104)  © 

Service  comedy  20th-Fox 

2573  Mark,  The  (127)  © Drama  Cont’l 

2546  Mary  Had  a Little  (83)  Comedy.... UA 
2576  Mask,  The  (S3)  Depth-dimension 

Horror  Drama  WB 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  AlP 


7-  3-61 

44 

44 

44 

44 

44 

H 

44 

14+ 

9-  4-61 

1+1- 

11-13-61 

+ 

1+ 

5-15-61 

+ 

- 

+ 

- 

+ 

3+2- 

4-  3-61 

+ 

4 

+ 

+ 

7+3- 

6-  5-61 

+ 

— 

+ 

6+5— 

11-  6-a 

+ 

- 

2+2- 

9-25-61 

+ 

44 

rt 

7-44- 

6-19-61 

— 

+ 

rt 

3+3- 

11-20-61 

44 

+ 

44 

5+ 

11-13-61 

+ 

1+ 

7-24-61 

44 

+ 

44 

+ 

+ 

44 

10+1- 

3-  6-61 

+ 

+ 

+ 

— 

6+3- 

5-15-61 

rt 

± 

4+4- 

6-  5-61 

1+1- 

6-12-61 

+ 

— 

+ 

+ 

44 

44 

+ 

8+1- 

11-20-61 

44 

2+ 

7-  3-61 

+ 

1+ 

9-25-61 

1+1- 

7-10-61 

+ 

+ 

44 

44 

+ 

44 

10+1- 

11-28-60 

44 

44 

+ 

44 

44 

44 

+ 

12+ 

9-11-61 

+ 

44 

+ 

44 

7+1- 

6-26-61 

+ 

— 

+ 

+ 

dr 

6+4- 

8-28-61 

44 

+ 

44 

+ 

44 

44 

44 

12+ 

5-29-61 

+ 

+ 

— 

4+3- 

6-12-61 

44 

44 

44 

44 

44 

+ 

44 

14+ 

12-19-60 

+ 

44 

44 

44 

44 

44 

+ 

13+ 

10-23-61 

+ 

— 

— 

+ 

dr 

— 

3+4- 

6-12-61 

44 

3+1- 

6-26-61 

+ 

44 

+ 

+ 

44 

+ 

+ 

9+ 

7-17-61 

44 

+ 

+ 

44 

44 

44 

+ 

11+ 

5-29-61 

+ 

± 

+ 

5+3- 

10-  2-61 

+ 

+ 

+ 

44 

44 

44 

# 

11+ 

8-28-61 

+ 

+ 

+ 

+ 

642- 

10-30-61 

44 

44 

44 

44 

44 

44 

12+ 

6-12-61 

+ 

1+ 

10-23-61 

44 

44 

44 

44 

44 

+ 

44 

13+ 

6-26-a 

+ 

+ 

44 

+ 

+ 

+ 

&41- 

6-12-61 

44 

+ 

+ 

44 

+ 

9+2- 

9-18-61 

+ 

1+ 

6-  5-61 

44 

44 

+ 

+ 

+ 

9+2- 

5-29-61 

+ 

+ 

44 

+ 

+ 

7+1- 

9-25-61 

— 

1- 

3-27-61 

+ 

— 

— 

rt 

— 

4+6- 

8-  7-61 

44 

+ 

+ 

44 

+ 

44 

9+ 

6-12-61 

+ 

+ 

- 

+ 

6+4- 

5-15-61 

+ 

+ 

+ 

+ 

7+3- 

8-14-61 

44 

+ 

+ 

+ 

44 

44 

9+ 

11-20-61 

44 

44 

44 

6+ 

7-  3-61 

+ 

+ 

+ 

+ 

+ 

44 

7+ 

9-18-61 

+ 

— 

+ 

5+4- 

8-21-61 

rt 

+ 

6+5— 

10-30-61 

44 

+ 

+ 

44 

44 

44 

44  : 

12+ 

7-17-61 

— 

+ 

— 

344— 

11-  6-61 

+ 

- 

- 

+ 

44 

64-4- 

5-15-61 

44 

44 

44 

44 

44 

+ : 

12+1- 

BOXOFFICE  BookinGuide  Nov.  27,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  ++  is  rated  2 pluses,  — as  2 minuses. 


Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


2532  Matter  of  Morals.  A (90) 

Drama  

2518  Mein  Kampf  (117)  Documentary  . . 

2523  ©Minotaur.  The  (92)  © Adv 

2537 ©Misty  (92)  © Youth  Classic  20tl 
2535  ©Morgan  the  Pirate  (93)  © Adv. 

2538  Most  Dangerous  Man  Alive  (82)  SF 
2569  Mr.  Sardonicus  (90)  Ho 

— N— 

2543  Naked  Edge.  The  (102)  Susp.  Dr. 

2545  Naked  Road.  The  (74)  Melo...Zi$on  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(TO)  Adv UPRO 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536 ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2574  Ninth  Bullet,  The  (90) 

Adventure  Dr Audubon-SR 


e 

"s 

A 

■Q 

at 

.1 

mt 

' O 

S 

arrison’s 

O M 

1 

'S 

j E 

ollywood 

eporter 

1 

ew  York 
ally  New' 

1 >V 

(0 
E 

! £ 

o 

ec 

ffl 

' X 

ce  i> 

1 Lk 

ixcc 

iSOu  izo 

1 (/> 

. .UA 

6-  661 

+ 

+ 

+ 

+ 

+ 

+ 

d: 

7+1- 

. Col 

4-24-61 

4 

44 

+ 

+ 

44 

44 

9+ 

. .UA 

5-1661 

+ 

+ 

— 

ziz 

5+4— 

h-Fox 

6-19-61 

44 

+ 

+ 

44 

44 

44 

44  12+ 

MGM 

612-61 

+ 

+ 

+ 

+ 

7+3- 

Col 

6-19-61 

+ 

— 

— 

— 

— 

2+6- 

. .Col 

10-1661 

+ 

— 

+ 

+ 

±: 

5+5- 

. UA 

7-10-61 

4r 

+ 

44 

+ 

44 

44  11+1^ 

7-17-61  - 


5-  1-61  ± 


8-21-61  + 


10-30-61  ++ 


1- 


1+1- 


1+ 


2527  ©On  the  Double  (92) 

Panavision  Comedy  Para  5-22-61  ■+ 

2514  ©One-Eyed  Jacks  (141)  ® Dr. . . Para  3-27-61  + •+  ++ 

2555  One  Plus  One  (114)  Dr SR  8-28-61  ± 

2510  Operation  Bottleneck  (78)  Ac UA  3-13-61  + 

2554  Operation  Camel  (74)  Serv.  Comedy.  .AlP  8-21-61 

2509  Operation  Eichmann  (92)  Drama....  AA  3-13-61  + + 


2523  y©Parent  Trap,  The  (124)  Comedy  BV  5-] 

2566  Paris  Blues  (96)  Drama/Jazz UA  10- 

2510  ©Parrish  (137)  Drama  WB  3-) 

2509  Passport  to  China  (75)  Ac Col  3-] 

2520  ©Pharaoh’s  Woman,  The  (88) 

© Costume  Drama  U-l  5- 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv Crest-SR  9-] 

2567  ©Pirates  of  Tortuga  (97)  © Adv  20-Fox  10- 
2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  AlP  8-) 

2519  0©P leas ure  of  His  Company,  The 

(114)  Comedy  Para  5- 

2578 ©Pocketful  of  Miracles  (137) 

Comedy-Drama  UA  11-] 

2515  Portrait  of  a Mobster  (108) 

Oime  Drama  WB  + 

2522  Portrait  of  a Sinner  (96)  Dr AlP  5- 

25U  ©Posse  From  Hell  (89)  Wn  U-l  3-20-61  ± 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior  5-29-61 

2570  Pure  Hell  of  St.  Trinian's, 

The  (94)  Farce  Cont’l  10-16-61 

2573  ©Purple  Hills,  The  (60) 

© Western 20th-Fox  10-30-61 

2580  ©Put  pie  Noon  (115)  Murder  Dr.  . . Times  11-20-61 


2561  Queen  of  the  Pirates  (80) 

© Sea  Adv.  (Eng-dubbed) Col 

2516  Question  7 (110)  Dr DeRochemont 


8-14-61  ± 


9-25-61  ± 


2516  Raisin  in  the  Sun,  A (128)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr IFD 

2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  Times 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA  5-29-61  + ± 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  MGM  5-  1-61  + 

2568  Risk,  The  (81)  Drama  Kingsley  10-  9-61  -f 

2SU  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner  3-20-61  ± 

2524  ©Romanoff  and  Juliet  (112)  Com...  U-l  5-15-614+ 
2557  Rommel's  Treasure  (85)  Ac. . . Medallion  9-  4-61  4- 
2564  Ruffists,  The  (86) 

Susp.  Dr.  (Eng-dubbed)  Ellis  9-25-61  + 

— S-  ■ 

2556  Sand  Castle,  The  (70) 

True-Life  Fantasy  . . . . DeRochemont  9-  4-61  ++ 
2515 Saturday  Night  and  Sunday 


+ 

+ 

+ 

+ 

44 

44 

+ 

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44 

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44 

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+ 


5-15-61  -+  - ± -+  _ ± 


2+1- 
2+2- 
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± 5+3— 
± 5+5- 


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Morning  (90)  Drama 

. . Cont’l 

4-17-61 

+ 

44 

+ 

2464  ©Savage  Innocents,  The 

(89) 

® Adv.  Dr 

9-2660 

44 

44 

+ 

44 

44 

2551  Scream  of  Fear  (81)  Susp.  Dr. . 

Col 

814-61 

+ 

+ 

+ 

+ 

+ 

2569  Season  of  Passion  (92) 

Dr 

....UA 

10-16-61 

+ 

44 

44 

± 9+2- 

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1+1- 

+ 44  11+ 

1+ 

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44  + 5+ 


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2567  Secret  nf  Deep  Harbor  (70)  Dr. . . UA  10-  9-61  i: 
2575  ©Second  Time  Around,  The  (99) 

©Farce-Comedy  20th-Fox  11-  6-61  + 

2550  ©Secret  of  Monte  Cristo,  The 

(SO)  © Adv.  Dr MGM 

2511  Secret  Partner,  The  (91)  My MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  AA 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  U-l 

2570  Seven  Women  From  Hell  (88) 

© Action  Dr 20th-Fox  10-16-61  + 

2516  Shadows  (87)  Drama  Lion  Int’l  4-17-61  + 

2521  Sliadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2539  Silent  Call,  The  (63)  C Dr..20th-Fox 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2528  Snake  Woman,  The  (68)  Horror  UA 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y  . . . .20th-Fox 
2560 ©Splendor  in  the  Grass  (124)  Dr...WB 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor 

2568  ©Susan  Slade  (116)  Drama. WB  10-  9-61  ± 

— T— 

2539  y©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2515 Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ....President 
2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)....UA 

2514  Terror  of  the  Tongs,  The  (80)  Ac Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Tliree  on  a Spree  (83)  Comedy  ....UA 
2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama MGM 

2542  Time  Bomb  (92)  Suspense  Dr AA 


8-  7-61  + 
3-20-61  + 
3-27-61  + 

5-  8-61  +4 

9- 18-a  + 


5-  8-61  + 

6- 26-61  ± 

7-24-a  + 
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8-28-61  + 
3-27-61  + 

7-10-61  + 

612-61  ± 
9-11-61  + 

9-  +61  + 
7-  3-6L  + 
UA  10-23-61  4+ 


2572  Town  Without  Pity  (105)  Dr. 

2510  ^©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox  3-13-61  + 

2541  Trouble  in  the  Sky  (76)  Action-Dr. ..  U-l  7-  3-61  ± 
2548  Truth,  The  (U  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley  7-24-6144 

2544  20,000  Eyes  (61)  © Dr. 20th-Fox  7-10-61  + 

2525©Two  Loves  (100)  © Drama  ....MGM  5-15-61  44 

2538  ©Two  Rode  Together  (109)  Dr Col  6-19-61  4+ 

2565  Two  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  

— U— 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  

— V— 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox  626-61  + 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Adventure  Col 

2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr UA  10-  9-61  44 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA  6-  661  i: 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox  6-19-61  + 

2565  Wild  Youth  (73)  Dr Cinema  Assoc  10-  2-61  — 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  U-l 

2576  ©Wonders  of  Aladdin,  The  (93) 

© Comedy-Fantasy  

2553 ©World  by  Night  (103) 

A survey  of  world  night  spot 

— XYZ— 

2579  ©X-15  (112)  Panv’n,  Dr 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  

2555  Young  Doctors,  The  (102)  Dr UA 

2518  Young  Love  (SO)  Drama... 

2517  Young  Savages.  The  (103)  Dr 


+ 

zh 

+ 

— 

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+ 

+ 

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44 

+ 

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44 

44  44 

44 

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7-17-61  44 

44 

+ 

+ 

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8-21-61  + 

1+ 

-+  -+  44  + =t  + fr+1- 


622-61  ± ± ± 


44  44 


+ + 
44  44 
+ ± 

+ 


± ± 7+5 

44  44  1+4 

4+5- 

± -+  7-44- 
1- 


3-  6-61  ± - 


+ + 


3+2- 


. . .MGM 

11-  6-61 

44 

— 

+ 

+ 

6+3- 

5 WB 

8-21-61 

+ 

+ 

+ 

+ 

6+2- 

UA 

11-20-61 

+ 

1+ 

UA 

7-24-61 

— 

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UA 

8-28-61 

44 

44 

44 

44 

44 

44 

± 13+1- 

Exclusive 

4-24-61 

+ 

1+ 

UA 

+24-61 

44 

44 

+ 

44 

44 

+ 

+ 11+ 

BOXOFTICE  BookinGuide 


Nov.  27,  1961 


OriveJ 

He'-’ 


Gr) 


Feoture  productions  by  company  in  order  of  reieose.  Running  time  is  in  parentheses.  © is  for  CinemaScope; 

Vistavfsion;  (D  Superscope;  Naturama;  (g)  Regolscope;  0 Techniroma.  Symbol  O denotes  BOXOFFICE 
Blue  Ribbon  Award;  0 color  photography.  Letters  ond  combinations  thereof  indicote  story  type — (Complete 
hey  on  next  page.)  For  review  dotes  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  | ti 

AMERICAN  INT'L  | U 

COLUMBIA  1 ti 

M-G-M  1 ti 

Dondi  (SO)  C.  .6102 

David  Janssen,  Patti  Page, 

David  Korey 

Operation  Eichmann  (92)  D..6103 
Werner  Klemperer,  Ruta  Lee, 
Donald  Buka.  John  Bonner 

The  Hand  (61)  Ho.  .601 

Derek  Bond,  Ilonald  Lee  Hunt 

©Konga  (90)  © Ho.  .603 

.Michael  Gough,  Jess  Conrad. 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford,  Miiko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr..525 
Cliff  Robertson.  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas.  D.  Dailey,  Shirley  Jones 

©Cimarron  (147)  © ...D..108 
Glenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  ..D..115 
Stewart  Granger,  Haya  Harareet 

Time  Bomb  (92)  D..6104 

Cvirt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80).. C.. 606 
Leslie  Phillips,  Geraldine  McBwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128) . . 0 . . 533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(SO)  Ac.  530 

Geoffrey  ’Poone,  Christoper  Lee 

Angel  Baby  (97)  D .6105 

Joan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D.  .6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

Mad  Dog  Coll  (88)  Cr.  .534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . . 539 
Ernie  Kovacs,  Cyd  fliarisse 
Stop  Me  Before  1 Kill 

(93)  © D . .535 

Claude  Datiphine,  Diane  Cllento 

Mein  Kampf  (117)  Doc.. 538 

©Warrior  Empress  (87) 

© Ad  . . 524 

Kervvin  Mathews.  ’Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad  . 113 

Joyce  Taylor,  Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLalne,  lauirence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20’s 

(106)  Cr..6107 

David  Janssen,  Diane  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Oirt  Jurgens,  (llaire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Web.ster 

©House  of  Fright  (80)  ..Ho  .604 
Paul  Massie,  Dawn  \ddams 

Operation  Camel  (70)  ....C..605 

Nora  Hayden,  Louise  Renard 

Homicidal  (87)  Ho..  540 

Glenn  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac.  541 

Rot  HandeU,  Debra  Paget, 

Elaine  Stewart 

©Ring  of  Fire  (91)  Ac  . 119 

David  Janssen,  Joyce  ’I'aylor, 

Frarvk  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
BUI  ’Travers,  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99) . . Ac . . 6109 
Howard  Keel,  Tina  Louise 

©Alakazani  the  Great  (84)  An.. 608 
Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren.  Deborah  Walley, 
Michael  Callaiv.  Vicki  Trickett 
©The  Guns  of  Navaronc 

(155)  © D.  .603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  0D..6O2 

James  Stewart,  Richard  Wldmark, 
Shirley  Jotbs,  Linda  OlstAl 

©Morgan  the  Pirate 

(93)  © Ad  .120 

Steve  Reeves,  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C . .122 

Steve  McQueen,  Paula  Prentiss, 
Brtgid  Bazlen,  Jim  Hutton 

©Magic  Boy  (75)  An  . 107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (SO)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredln 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.  .609 

Vincent  Price,  John  Kerr, 

Barbara  Stede,  Luana  Anders 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 
Ralph  Me^er 

©Thief  of  Baghdad  (90)  © Ad  . . 123 
Bteve  Beeves,  Oeoigia  MoU 

Scream  of  Fear  (Kl)  D..6DS 

Susan  Strasberg,  Ronald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  Amall 

©A  Thunder  of  Drums 

(97)  © 00.. 201 

Richard  Boooe,  George  HanUtoo, 
Luana  Patten 

Twenty  Plus  Two  (102) . . My.  6U0 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill,  Agnes  Moorehead 

©The  Devil  at  4 O’Clock 

(127)  D.  .607 

Spesveer  lYacy,  Frank  Sinatra 

©Loss  of  Imiocence  (99).  D..  608 
K.  More,  D.  Darrieux,  8.  York 

A Weekend  With  Lulu  (91) . .C.  .609 
Leslie  PlillUps,  Rob’t  Monkbouse 

Bridflfl  to  the  Sun  (112)  ..D..202 
Carroll  Baker,  Jajnes  Shlgeta 

Invasion  Quartet  (57) . . . . CD  . . 203 
Bill  Travcrih.  Spike  Milligan 

Too  Hot  to  Handle  (..)  D.. 
Jayne  Mansfield,  Leo  Genn 

©Guns  of  the  Black  Witch 

(81)  © Ad..  610 

Don  Megowan,  Silvana  Pampanini 

Mr.  Sardonicus  (90)  ....Ho.. 611 
Oscar  Homolka,  Guy  Rolfe 

Valley  of  the  Dragons  (79)  Ad.  .612 
Sean  McCJory 

Everything’s  Ducky  (SL)  ..C..610 
Mickey  Rooney,  Buddy  Hackett 

Queen  of  the  Pirates 

(80)  ® Ad..  604 

Glanna  Maria  Canale,  M.  Serato 

©Colossus  of  Rhodes 

(.  .)  ® Ad.  .204 

Rory  Calhoun.  Lea  Massarl 

©Bachelor  in  Paradise 

(109)  © C..205 

Bob  Hope,  Lana  ’Turner,  Janls  Paige, 
Jim  Hutton,  Paula  Prentiss 

The  George  Raft  Story  (..)..  D . . 
Ray  Danton,  Jayne  Maisfleld, 
Julie  London,  Barrie  Chase 

©Journey  to  the  Seventh 

Planet  (80)  SF..613 

John  Agar,  Greta  Ibyssen 

Cash  on  Demand  (84)  ..Ac  . 615 
Peter  Cushing,  Andre  Morcll 

©Mysterious  Island  (101)  Ad.. 613 
(Super-Dynamatlon) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

Sail  a Crooked  Ship  (88).. C.. 614 
Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  ISrnie  Kovacs 
(pre-release) 

©The  Wonders  of 

Aladdin  (93)  © Ad.. 206 

Donald  O'Connor.  Vittorio  de  Sica, 
NoeUe  Adam 

PARAMOUNT 


©AH  in  a Nioht's  Work 

(94)  C..6010 

Shirley  MacLalne,  Dean  Martin, 
Cliff  Itohertson 


©One-Eyed  Jacks  (141)  0D..6O14 
Marlon  Brando,  Karl  Malden, 
Katy  Jurado,  Pina  Pellicer 


©Love  in  a Goldfish  Bowl 

(S8)  © C/M..  6018 

Tommy  Sands.  Fabian,  Jan  Sterling 


JUNE-JULY-AUGUST 
t>@The  Pleasure  of  His 

Company  (115)  CD.. 6017 

Fred  .\staire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . . C.  .6015 
Jerry  Lewis.  Helen  Traubel 

©On  the  Double  (92)  ® C.  .6016 
Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Ferrer,  Annette  Vadim, 

EHaa  Martlnelll 

Man-Trap  (93)  D..6KJ2 

Jeffrey  Hunter,  Stella  Steven*, 
David  Janssen 


©Breakfast  at  Tiffany’s 

(115)  CD.. 6103 

Audrey  Hepburn,  George  Peppard 


©Blue  Hawaii  (101)  ® C/M.. 6105 
Elvis  Presley  Joan  Blackman, 

Angela  Lansbiiry 


©The  Errand  Boy  (..).. C . .6106 
Jerry  Lewis,  Brian  Donlevy 


70 


BOXOFFICE  BookinGuide  ::  Nov.  27,  1961 


7 


MAY  1 JUNE  JULY  1 AUGUST  1 SEPTEMBER  1 OCTOBER  1 NOVEMBER  I DECEi 


UGUST  1 JULY  I JUNE  1 MAY  1 APRIL  1 MARCH 


FEATURE  CHART 


20TH-FOX 


Sanctuary  (90)  D..115 

L.  Remick.  Y.  Montand,  B.  Dillman 


Days  of  Ttirills  & Laughter 

(93)  Compilation  C..114 

0©The  Trapp  Family  (106)  D .117 
Ruth  Leuucrik.  Hans  Holt 


Sniper's  Ridge  (61) Ac..  116 

Jack  Gin«.  Stanley  Clements 


©All  Hands  on  Deck 

(98)  © .M,  .112 

Pat  Boone,  Barbara  Eden, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad..  110 

Orson  Welles,  (hirl  Jurgens, 

SyMa  S>TDS 
©The  Fiercest  Heart 

(91)  © 0D..120 

Stuart  Whitman,  Juliet  Proffse 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker. 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer,  Gary  Crosby 

©The  Big  Show  (113)  © Ad..  123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson  


Battle  at  Bloody  Beach 

(SO)  © 

A.  Murphy.  G.  Crosby,  D.  Michaels 

©Wild  in  the  Country 

^(114)  © D/M..129 

E.  Presley,  H.  Unge,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C.130 

Carol  Helss,  Stooges 

©Misty  (92)  © 0D..131 

David  Ladd.  Arthur  O'Connell 


©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad  . 133 

Walter  Pldgeon,  Joan  Fontaine, 
Barbara  EMen,  Frankie  Avalon 


The  Silent  Call  (63)  D . .119 

Roger  Mobley,  David  McLean, 

Gall  Russel) 


©Marines,  Let's  Go  (104)  © C.  .137 
David  Hedison,  Tom  Tryon, 

Linda  Hutchins 


©The  Big  Gamble  (lOO)  © D..134 
Stephen  Boyd.  Juliette  Greco, 
David  Wayne 


Qd 


©Francis  of  Assisi  (1D5)  © D.  .132 
Bradford  Dlllman,  Dolores  Hart, 

Stuart  Whitman  

©September  Storm  (90) . . Ad . . 139 
Joanne  Dm,  Mark  Stevens 


(35mm  release) 

20.00  Eyes  (61)  © Cr.  .124 

0.  Nelson,  M.  Anders,  J.  Brown 
©Upstairs  and  Downstairs 

(100)  C..125 

Michael  Craig.  M.  Demongeot 


The  Hustler  (134)  © ...  D..136 
P.  Newman,  P.  lAurle.  J.  Gleason 


ULI 

CO 

O 

O 


Seven  Women  From  Hell 

(88)  © Ac.. 140 

Patricia  Owens,  Denise  Darcel, 
Cesar  Romero,  John  Kerr 

©Pirates  of  Tortuga 

(97)  © Ad  . 135 

Ken  Scott,  Leticia  Ronvan 


©The  Comancheros  (107) 

ft:  © 0D..141 

Lu  John  Wayne,  Stuart  Whitman 


CQ 


> 

O 


©The  Purple  Hills  (60)  © Ac.. 142 
Gene  Nelson,  Joanna  Barnes, 

Kent  Taylor 


©The  Two  Little  Bears 

(81)  © F/M..143 

Oti  Brenda  Lee,  Eddie  Albert. 

^ Jane  WyaU,  Jimmy  Boyd 


©The  Second  Time  Around 

(99)  © C..144 

Debbie  Reynolds,  Steve  Forrest, 
Andy  Griffith,  Thelma  Ritter, 

JaUet  Prowse,  Ken  Scott 


The  key  to  letters  and  combinations  thereof  indicatiivg  story  type:  (Ad)  Adventure  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Dromo;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fontasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  .Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


UNITED  ARTISTS 


a — • 


UNIVERSAL-INT'L 


WARNER  BROS. 


COMING 


©The  Alamo  (162) 

Todd-AO  Hi.  6028 

Jolin  Wayne,  Laurence  Harvey, 
Iticliard  Widraark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood. 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 


©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias,  Rosanna  Schiaffino 

A Matter  of  Morals  (90) . . D . . 6108 
Maj-Britt  Nilsson,  Patrick 
O'Neal.  Eva  Dahlback 


The  Young  Savages  (103) ..  D . .6114 
Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  D.avis,  Merry  Anders 

Gun  Fight  (62)  W..6113 

James  Brown,  Joan  Staley 


Snake  Woman  (68)  ....  Ho.  .6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood’s  Coffin  (92)  Ho.  .6111 
Kicron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad.  6117 

Rhonda  Fleming,  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Ziraballst  jr. 

The  Last  Time  I Saw  Archie 

(98)  C..6118 

Robert  Mitchum,  Jack  Webb 

When  the  Clock  Strikes 

(72)  My..  6116 

James  Brown,  Merry  Anders 


The  Naked  Edge  (102)  My.. 6120 
Gary  Cooper,  Deborah  Kerr 
Goodbye  Again  (120)  ...D..6125 

Ingrid  Bergman,  Yves  Montand, 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  in  color) ...  .C/M  . .6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Orazlano 


You  Have  to  Run  Fast 

(73)  Ac..  6122 

Craig  HilL  ERalne  Edwards 
Three  on  a Spree  (83) . . .C.  .6122 
Jack  Watllng,  Carole  Lesley 
^The  Young  Doctors  (102)  0.  .6128 
Fredrlc  March,  Ben  Gazzara, 
Ina  Balln.  Dick  Clark 
©Exodus  (212) 

Panav’n  70  D..6129 

P.  Newman,  E.  M.  Saint,  8.  Mineo 

The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D..6127 

Craig  Hill.  Paula  Rajinond 


Town  Without  Pity  (105) ..  0 . .6135 
Kirk  Douglas.  Christine  Kaufman 
Secret  of  Deep  Harbor 

(70)  Ac..  6130 

Explosive  Generation  (90)  D..6134 
Season  of  Passion  (92)  ..D..6133 
A.  Ba.xter.  E.  Borgnine,  J.  Mills 


Paris  Blues  (98)  D..6131 


Paul  Newman,  Joanne  Woodward 

©X-15  (112)  Panavision  D..6137 
Charles  Bronson,  Brad  Dexter 

Dead  to  the  World  (89)  Ac.  .6202 
Rudy  Talton,  Jana  Pearce 

Gun  Street  (67)  W..6136 

James  Brown.  Jean  Wllles 


©Pocketful  of  Miracles 

(137)  CD..  6204 

G.  Ford,  B.  Davis,  H.  Lange 

Judgment  at  Nuremberg 

(189)  D..6206 

8.  Tracy,  B.  Lancaster,  R.  Widmark, 
M.  Dietrich,  M.  Clift,  J.  Garland 
(pre-release) 


©Wings  of  Chance  (76) . . 00 . .6111 
James  Brown.  Fr.ances  Rafferty 


©Tomboy  and  the  Champ 

(92)  00.. 6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Widmark,  Sonja  Ziemann 


©Posse  From  Hell  (89) . W.  .6112 
Audie  Murphy,  John  Saxon, 
Zohra  Iximpert 
©The  Pharaoh’s  Woman 

(88)  © Ad.  6113 

Linda  Cristal,  John  Drew 
BnrrjTnore 

©Ole  Rex  (40)  Featurette.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov.  S.  Dee,  J.  Gavin 
©(iurse  of  the  Werewolf 

(91)  Ho.  .6115 

Clifford  Evans,  Yvonne  Remain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (112)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone.  Joseph  Gotten 


Trouble  in  the  Sky  (76) . . Ac.  .6118 
Michael  Craig,  Elizabeth  Seal 

0©Tammy  Tell  Me  True 

(97)  CD.  6119 

S.andra  Dee,  John  Gavin 


Blast  of  Silence  (77)  ..0..6120 
Allen  Baron.  Molly  McCarthy 


©Come  September 

(112)  © C..6121 

Rock  Hudson,  Gina  LoUobrlglda, 
Sandra  Dee,  Bobby  Darin 


©Back  Street  (107)  D..6201 

Sitsan  Hayward,  John  Gavin 


The  Sergeant  Was  a 

Udy  (72)  C..6202 

Martin  West,,  Venetia  Stevenson, 
Bill  Williams 


©Flower  Drum  Song  (133)  © M . . 
Nancy  Kwan,  James  Shigeta, 
Mlyoshi  llmeki 
(pre-relcase) 


©The  White  Warrior  (86)  Ad  . 010 
Steve  Reeves,  Georgia  Moll 


©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angle  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.. on 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  Ac.. 012 

George  Montgomery,  Charito  Luna 


The  Fabulous  World  of 

Jules  Verne  (81)  ....Ad.. 013 

Ernest  Revere,  Louis  Locke 


©Bimbo  the  Great  (81)  ..Ad  . 014 
Qiarles  Holm,  Mary  .Ann  Shields 


©Parrish  (137)  D..015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden.  Cionnie  Stevens 


©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©World  by  Night 

(103)  Doc..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  ....D..155 
Diane  McBaln,  Arthur  Kennedy. 
Will  Hutchins,  Constance  Ford 


©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

Pat  llingle,  Audrey  Christie 


©Susan  Slade  (116)  D.  .157 

Troy  Donahue,  Connie  Stevens, 
Dorothy  McGuire,  Lloyd  Nolan 

The  Mask  (S3)  D..156 

Depth-Dimension 

Paul  Stevens,  Claudette  Nevlns 


©The  Roman  Spring  of 

Mrs.  Stone  (100)  D..159 

Vivien  Leigh,  Warren  Beatty 


ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  0 . . 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  © 0.  . 

Charlton  Heston.  Sophia  Loren 
©Day  of  the  Triffids  © ....SF.. 
Howard  Keel,  Nicole  Maurey 

Hitler  BID.. 

Richard  Basehart,  Maria  Emo 

AMERICAN-INT'L 

Burn,  Witch,  Burn  Ho.. 

Janet  B'air.  Peter  Cushing 

Lost  Battalion  (S3) Ac.  .611 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Barabbas  ® 0 .. 

Anthony  Q,ulnn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  0.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  West  Street  0 . . 

•Alan  Ladd,  Rod  Steiger 

The  Notorious  Landlady  C.. 

Jack  Lemmon,  Kinv  Novak, 

Fred  Astaire 

Advise  and  Consent  0.. 

Charles  Laughton,  Henry  Fonda, 
Walter  Pidgeon,  Gene  Tlemey 

©Best  of  Enemies  CD.. 

David  Niven,  Alberto  Sordi, 
Michael  Wilding 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © 0.. 

Glenn  Ford,  Ingrid  11111110, 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ....Ad.. 
Marlon  Brando,  Trevor  Howard, 
Hugh  Griffith,  Tarita 

A Light  in  the  Piazza D.. 

Rossano  BrazzI,  Olivia  de  Havll- 
land,  George  Hamilton,  Yvette 
Mimiciix 

©King  of  Kings  @ ...  Bib  0.. 
Jeffrey  Hunter,  Siobhan  McKenna 

©Jumbo  M.. 

Doris  Day,  Stephen  Boyd, 

Jimmy  Durante 

PARAMOUNT 

©Escape  From  Zahrain  D.. 

Yiil  Brynner,  Madlyn  Rfiue 
©Summer  and  Smoke 

(US)  © D..6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne,  Red  Buttons 

Hell  Is  for  Heroes  0.. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C.  . 

Shirley  MacLalne,  Yve.s  Montand, 
Rob’t  Cummings,  Bdw.  0.  Robinson 

20TH-FOX 

Madison  Avenue  © 0.. 

Dana  Andrews,  Eleanor  Parker 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield,  Nico  Mlnardos 
©Tender  Is  the  Night  ©....D.. 
Jennifer  Jones,  Jason  Robards  Jr. 
Joan  Fontaine,  Jill  St.  John 

The  I nnocents  © 0 . . 138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

Something  Wild  0.. 

Carroll  Raker.  Ralph  Meeker 

The  Magic  Sword  

Ba.sll  R.ithbnne.  Estelle  Wlnwood 

Birdman  of  Alcatraz  0.. 

Burt  Lancaster.  Karl  Malden 

The  Children's  Hour  0.. 

Audrey  Hepburn.  Shirley  MacLalne, 
James  Garner 

©Sergeants  3 (Panavision) .. 00 . . 


Frank  Sinatra,  Dean  Martin 

Phaedra  0.. 

Melina  Mercouri,  Tony  Perkins 

UNIVERSAL-INT'L 

©Cape  Fear  0.. 

Gregory  Peck,  Polly  Bergen 

The  Outsider  0.. 

Tony  Curtis,  Jas.  Franclscus 

©Lover  Come  Back  C.. 

Rock  Hudson,  Doris  Day,  Tony 
R,andall.  Edie  Adams 
©The  Spiral  Road  (Panav'n) . . 0 . . 
Rock  Hudson,  Burl  Ives, 

Gena  Rowlands 


Freud  BID.. 

Montgomery  Clift,  Susannah  York, 
Siis.in  Koliner 

©Six  Black  Horses  Ac.. 

Audie  Murphy.  Joan  O’Brien 

WARNER  BROS. 

©Merrill’s  Marauders  Ac.. 

Jeff  Qiandler.  Ty  Hardin 

©The  Music  Man  ® M.. 

liobert  Preston,  Shirley  Jones 

©A  Majority  of  One  C.. 

Rosalind  Russell,  Alec  Guinness 

©Lad,  a Dog  0 . . 

I’etcr  Breck,  Peggy  McCay 


8 


BOXOFFICE  BookinGuide  ::  Nov.  27.  1961 


FEATURE  CHART 


■e  V. 
Drive- 


g) 


Short  subjects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


^HORTS  CHART 


MISCELLANEOUS 


BUENA  VISTA 

O Hie  Absent-MindeJ  Professor 

(97)  C . May  Cl 

Fred  .Mac.Murray,  Nancy  Olson, 
Ivcenan  Wjnn,  Tommy  Kirk 
t>©The  Parent  Trap 

(123)  C..JUI61 

Maureen  O’Hara,  Brian  Keith, 
©Nikki,  Wild  Dog  of  the 

North  (73)  Ad..Jul61 

Jean  Coiitu.  Nikki  (dog  star) 
Q©Greyfriars  Bobby  (91)  D . . Oct  61 
Donald  Crisp,  Kay  Walsh 
©Babes  in  Toyland 

( . . ) (g)  M . . Dec  61 

Ihry  Bolger,  Tommy  Sands, 

Annette.  Ed  Wynn 
CONTINENTAL 

©Hippodrome  (96)  ..Ac.. Mar  61 

(Eng-dubbed)  .. Gerhard  Reidmann, 
Marglt  Nanke 
Saturday  Night  and  Sunday 

Morning  (90)  D.  . Apr  61 

.Albert  Finney,  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D.  .Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C.  . Sep  61 

Joyce  Grenfell,  Cecil  Parker, 

George  Cole 

The  Mark  (127)  (g)  D.  . Oct  61 

Rod  Steiger,  Maria  Schell, 

Stuart  Whitman 

©Call  Me  Genius  (105)  C..  Oct  61 
Tony  Hancock,  George  Sanders 

CREST  FILMS 

Code  of  Silence  (75)  . . Cr . . Feb  61 
ferry  Becker,  Elisa  loti 
©Pirate  and  the  Slave  Girl 

(87)  (g)  Ad.  . Aug  61 

Lex  Barker.  Chelo  Alonso 
FILMGROUP 

©Atlas  (84)  VitaScope  Spec.  May  61 
M chael  l-'orest,  Frank  Wolf, 
Barboura  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  ® Ad  . Sep  61 

Majanou  Bardot,  Jerrard  Eaton 
Creature  From  the 

Haunted  Sea  (60)  HoC..Sep61 
Antony  Carbone,  Betsy  Jones-More- 
land 

The  Devil’s  Partner  (75)  Ac  Sep  61 
Ed  Nelson,  Jean  Allison,  Edgar 
Buchanan 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On.  Constable  (86)  C..  Feb  61 
Ken  Connor,  Leslie  Phillips 

KIN6SLEY-UNI0N 
The  League  of  Gentlemen 

(113)  CD..  Feb  61 

Jack  Rawki™.  Nigel  Patrick 
Risk,  The  (81)  ...D.  ..Oct  61 

Tony  Britton,  Peter  Cushing 


FRANCE 

Breathless  (89)  3-  6-61 

Jean-Paul  Belmondo,  Jeaa  Beberg 

Beau  Serge  (87)  9-25-61 

(UMPO)  . .Gerard  Blaln,  Jean- 
Claude  Brlaly 

Frantic  (90)  8-28-61 

(Times)  . Jeanne  Moreau,  M.  Ronet 
Crime  of  M.  Lange, 

The  (78)  11-13-61 

(Brandon)  . . (Jean  Renoir  classic) 

©Leda  (101)  11-  6-61 

(Times)  . .Madeleine  Robinson. 
Jean-Paul  Belmondo,  Antonella 
Lualdi 

Love  Game,  The  (85)  ....  2-13-61 
(F-.A-W) . . Jean-Pierre  Caasel, 
Genevieve  Cliiny,  Joan-Louls  Miuiry 
Modipliani  of  Montparnasse 

(110)  3-  6-61 

(Cont'l)  . .Gerard  Phllllpe,  Lilli 
Palmer,  Anouk  Aimee.  L.  Padovanl 
Rules  of  the  Game  (104)  4-17-61 

(Janus)  . . Jean  Renoir,  Pauline 
iClubost 
GERMANY 

Roses  for  the  Prosecutor 

(91)  11-13-61 

(.American-Metroirolltan)  . . 

W.  Giller 

The  Girl  of  the  Moors  (87)  9-  4-61 


(CiLsino)  . .Claus  Holm,  Marla  E!mo 

GREECE 

Antigone  (93)  9-25-61 

(Norma)  .. Irene  Papas 

Moussitsa  (75)  6-  5-61 

(Greek  Pletiires)  . . A.  Vouyouklakl 
288  Stournara  St.  (90)  . . 2-27-61 


( Atlantir)  . Orestis  Makrls, 

Sophia  Vcmbn 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(I'MI’O)  . .V.  Gassman.  Toto 
Girl  With  a Suitcase  (108)  10-16-61 
(Ellis) . .Claudia  Cardloale 


, K.  GORDON  MURRAY 

! ©Santa  Claus  (94)  ...F..  Nov  60 

i .Narrated  by  Ken  Smith 
©Little  Angel  (90)  . .CD.  .Jan  61 

Maria  Grac  a.  J.  M.  de  Hoyos 

LOPERT  PICTURES 

Never  on  Sunday  (91)  . . C . . Nov  60 
.Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
.Alec  Guinness,  John  Mills 

LOUIS  DE  ROCHEMONT 

Question  7 (110) D . . Apr  61 

Michael  Gvvynn,  Margarete  Jahnen 
The  Sand  Ca^le  (70)  ..F..  Sep  61 

Barry  and  Laurie  Cardwell 

OMAT 

©Beyond  All  Limits 

(100)  D.  May  61 

Jack  Balance,  Maria  Felix 
Never  Take  Candy  From  a 

Stranger  (82)  D . . Oct  61 

Jean  Ca-ter.  Felix  .Aylnrer 

©Gina  (92)  Ad..Nov61 

Simone  Signoret,  Georges  Marchal 
PATHE-AMERICA 
©The  Deadly  Companions 

(90)  Panavishn  . . . .W.  .Jul61 
Maureen  O’Hara,  Brian  Keith, 

Steve  Cochran.  Chill  Wills 

RCIP 

The  Devil's  Commandment 

(71)  © Ho  ..Jan  61 

Gi.anna  Maria  Canale.  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D.  . Jan  61 
Maria  Felix.  Crox  Alvarado 
SHOWCORPORATION 
Home  Is  the  Hero  (83)  D . Feb  61 
Arthur  Kennedy,  Walter  Macken 
Two-Way  Stretch  (87)  C . Apr  61 
Peter  Seilers.  AVllfrid  Hyde  White 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho  ..Mar61 

Ralph  Bertrand,  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad  . Mar  61 

Peter  Wyngarde,  Donald  Slnden 
©Nature  Girl  and  the  Slaver 

(70)  Ad..  May  61 

Marian  Michael,  Adrian  Hoven 

Jet  Storm  (91) D.. 

Richard  Attenborough,  Stanley 
Baker,  Diane  CUento,  Mai 
Zetterling 

VALIANT-VITALITE 

It  Takes  a Thief  (94) . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler's  Executioners 
(78)  Doc . . Jun  61 

WOOLNER  BROS. 

©Flight  of  the  Lost  Balloon 

(91)  ® Ad..  Oct  61 

Mala  Powers.  Marshall  'niompsdn 


U Dolce  Vita  (175) 4-24-61 

(Astor)  . .Marcello  Mastrolannl, 
Aplta  ESrberg,  Anouk  Aimee,  Alain 

Cimy 

L'Awentura  (145)  6-  5-61 

(Janus) . .Monica  Vlttl,  Gabriele 
Ferzettl,  Lea  Massarl 

Rocco  and  His  Brothers 

(175)  7-17-61 

(Astor)  Alain  Delon,  Annie 
(Tlrardot 

Two  Women  (105)  6-19-61 

(Embassy)  ..  Sophia  Loren. 

Jeau-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . .Franko  Interlcnghl 

JAPAN 

©Rikisha  Man.  The  (105)  5-  8-61 
(Cory) . .Toshlra  Mifune 

Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  . .Tatsuya  Nakadal 

Rice  (118)  9-18-61 

(SR)..Yuko  Moshlzukl 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)  Z.  Cybulskl, 

E.  Krzyzewska 

Kanal  (96)  11-  6-61 

(Kingsley)  . T.  Izewska,  T.  Janezar 

SWEDEN 

Secrets  of  Women  (114)..  9-18-61 
(Janus).. Eva  Dahlbeck,  Gunnar 
Bjornstr.and,  Maj-Brltt  Nilsson 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . .E.  Etibcrg,  B.  Logart 

Virgin  Spring,  The  (88) ..  12-12-60 
(Janus)  . .Max  von  Sydow. 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89) . . 1-31  61 
(Kingsley) . .Vladimir  Ivashov. 
Sh.onna  Prokhorenko  (also  Eng- 
dubbed) 

Fate  of  a Man  (lOO)  . . 8-2S-6I 
(UA).. Sergei  Bondarchuk 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim,  Fire.  Shoot  (16) . . Mar  61 

5426  He  Flew  the  Shrew 

(I6I/2)  May  61 

54^  Man  or  Mouse  (18).. Jun  61 
6421  Hot  Heir  (10/2)  ....Sep  61 
6431  Caught  on  the  Bounce 

(151/2)  Oct  61 


CANDID  MICROPHONE 
(Reissues) 

5554  No.  4.  Series  2 (10>/2)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (10'/2) . . Jul  61 
6551  No.  1,  Series  3 (11)  Sep  61 

COLOR  SPECIALS 


5501  Polygamus  Polonius  (9)  Nov  GO 

5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5667  Babie  Boogie  (6)  ....Jan  61 

5608  Pickled  Puss  (GjA) . . . Jan  61 

5609  Christopher  CrumpA's 

Playmate  (61/2)  Feb  61 

5610  Swiss  Tease  (6)  Mar  61 

5611  The  Rise  of  Duton 

Lang  (GVi)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (614)  May  61 

5614  Topsy  Turkey  (^A)  ..Jun  61 

5615  Punchy  de  Leon  (Si/2) . . Ju\  61 


6601  Red  Riding  Hood  Rides 


Again  (7)  Sep  61 

6602  The  Music  Fluke  (7)  Sep  61 

6603  Imagination  (6>/2) ...  .Oct  61 

FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5835  Community  Sings 

No.  1,  Ser.  13  (10) Mar  61 

5854  Yukon  Canada  (10)...  Apr  61 


LOOPY  de  LOOP 
(Color  Cartoons) 


5704  Happy  Go  Loopy  (QfA)  Mar  61 

5705  Two-Faced  Wolf  (ffA)  Apr  61 

5706  This  Is  My  Ducky 

Day  (6(A)  May  61 

5707  Fee  Fie  Foes  (ffA)  Jun  61 

5708  Zoo  Is  Company  (6(4)  Jul-^ 

6701  Catch  Meow  (6IA)  - - - -Sep  61 

6702  Kooky  Loopy  (7) . . . . Oct  61 


MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo’s  Canine  Mutiny 
(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 


5758  Magoo  Goes  West  (O- -Jul  61 

6751  Safety  Spin  (7) Sep  61 

6752  Calling  Dr.  Magoo 

(6/2)  Oct  61 

SPECIAL  COLOR  FEATURETTES 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun-61 
6441  Images  of  Luangua 

(IS)  Oct  61 

SERIALS 

(15  Chapter- Reissues) 

4160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 


STOOGE  COMEDIES 


(Reissues) 

5404  Pals  and  Gals  (16) . .Jan  61 

5405  Knutsy  Knights 

(I71/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15i/g)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

6401  Quiz  Whiz  (15/2) Sep  61 

6402  Fifi  Blows  Her  Top 

a&A)  Oct  61 

THRILLS  OF  MUSIC 
(Reissues) 

5952  Shorty  Sher'oek  & His 

Orchestra  (81/2)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5802  Hip  Shooters  (9/2)  -Fehei 

5803  Water-Sports  (lhamps 

(10)  Apr  61 

5804  Dogs  Afield  (lOf/2) Jun  61 

6801  Aqua  Ski-Birds  (10)  ..Oct  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 


Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  M 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neopo'itan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7).. Sep  60 
\W273  Cat  Fishin’  (8)  ...Sep  60 
W274  Part  Time  Pal  (8)..  Sep  60 
W275  Cat  Concerto  (7)  ...Sep  60 
W276  Dr.  Jekyl  and  Mr. 

Mouse  (7)  Sep  60 

(1961-62) 

W361  Switchin'  Kitten  (9)  Sep  61 
W362  Down  and  Outing  (7)  Oct  61 
W363  Greek  to  Me-ow  (..)  Dec  61 


PARAMOUNT 
COLOR  SPECIALS 
(2  Reels) 


B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B21-1  Spring  in  Scandinavia 

( . . ) Nov  61 

B21-2  Fireaway,  Story  of  a 

Trotter  (..)  Nov  61 

MODERN  MADCAPS 
(Technicolor) 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 

M 21-1  Plot  Sickens  (..) Oct  61 

M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  (..)  Nov  61 

NOVELTOON 

(Technicolor) 


P20-3  The  Lion’s  Busy  (6)..  Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  )6)  Jun  61 

621-1  Munro  (9)  Sep  61 

P21-2  Turtle  Scoup  . . . ) Sep  61 

P21-3  Kozmo  Goes  to 

School  (. . ) Nov  61 

POPEYE  CHAMPIONS 
E21-1  Fireman’s  Brawl  (..)  Sep  61 
E21-2  Toreadorable  (..)  ..Sep  61 
E21-3  Popeye,  the  Ace  of 

Space  ( . . ) Sep  61 

E21-4  Shaving  Muggs  (..)  Sep  61 
E21-4  Taxi  Turvey  (..)  ..Sep  61 
E21-6  Floor  Flusher  ( . . ) Sep  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 

D20-4Ten  Pin  Tour  (9) Apr  61 

D20-5  Speedway  (10) M ay  61 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

(12f/2)  Sep  61 

TRAVELRAMA 
(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10) . . Mar  61 


20fh  CENTURY-FOX 

MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 


(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  . . . .Jun  61 

7107  Hills  of  Assisi  (10) Jul  61 


7108  Assignment  Pakistan  (9)  Aug  61 

7109  Ski  New  Horizons  (10)  Sep  61 

7110  Assignment  India  (9)  Oct  61 

7111  Assignment  South 

Africa  (10)  . . Nov  61 

7112  Sound  of  Arizona  (10)  Dec  61 

TERRYTOON  2-D’s 
Al!  Ratios — Color 
5121  The  Mysterious  Package 


(6)  Jan  61 

5122  Cat  Alarm  (6)  Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mall 

(6)  May  61 

5126  Sappy  New  Year  (7)  Dec  61 

TERRYTOON  CINEMASCOPES 

5107  Unsung  Hero  (6)  Jul  61 

5108  Banana  Binge  (6)  . .Jul  61 

5109  Meat,  Drink  and  Be 

Merry  (6)  Aug  61 

5110  Really  Big  Act  (6)  ...Sep  61 

5111  Clown  Jewels  (6)  ..Oct  61 

5112 Tree  Spree  (6)  ..Nov 61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 


5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valey  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © . . Mar  61 
4176  Puerto  Rican  Playland 

(8)  Apr  61 


WALTER  LANTZ  CARTUNES 
(Technicolor.  , Can  be  projected  In 
the  Aanmorphic  process,  2.35-1) 
(All  run  between  6 and  7 miin.) 

4111  Southern  Fried  Hospitalty 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ...  Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose..  Apr  61 

4119  Clash  and  Carry  . . . Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes  Can  be  prelected 
in  the  Anamorpivc  process,  2.35-1) 

4131  He'ter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6)  . . . . Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)  . .Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6) . . . . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 


8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Been  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8315  Kiddtit'  the  Kitty Aug  61 

8316  Ballot  Bex  Bunny  ...ApgGl 

9301  A Hound  for  Trouble  Sen  63. 

9302  Strife  With  Father ....  Sep  S 

9303  The  Grey  Hounded  Hare  Oct  61 

9304  Leghorn  Swaggled Nov  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8722  Lighter  Than  Hare. . . .Dee  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

R774  Compressed  Hare Jul  61 

9721  Prince  Violent Sep  61 

MERRIE  MELOniES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8704  Doggone  People Nov  60 

8705  High  Note  Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  ’n  Snort Jan  61 

8708  Hoppy  Daze Feh  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Epgs  Mar  61 

8711  Birds  of  a Father  ...Apr  61 

8712  D’Fiohtin’  Ones  Apr  61 

8713  Lickety-Splaf  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  C aws  . .Jul61 

8716  The  Pied  Piper  of 

Giiadaliine  Aug  61 

9701  Daffy’s  Inn  Trouble.  . . .Sep  61 

9702  What’s  My  Lion? Oct  61 

9703  Beep  Prepared Nov  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 
(Two-Reel) 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Wi'ter  Wonders  (IS) . .Jul  61 
9001  Where  the  Trade  Winds 

P ay  (17)  Oct  61 

(One  Reel) 

8502  Alpine  Champions  (10)  Feb  61 
8403  Kings  of  the  Rockies 

(10)  Apr  61 

84()4  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9) tun  61 

8506  Hawaiian  Snorts  (9)..  Aug  61 
9501  This  Sporting  World 

(10)  Nov  61 


FOREIGN  LANGUAGE 


BOXOFFICE  BookinGuide 


Nov.  27,  1961 


9 


"5. 


XHIBITOR  HAS  HIS  SAY 

■MMMi^^ABOUT  PICTURESh^^h 


ALLIED  ARTISTS 

David  ond  Golioth  (AA) — Orson  Welles,  Eleonora 
Rossi  Drago,  Ivo  Payer.  Absolutely  fell  flat  here. 
Good  feoture  of  its  type,  but  this  kind  is  rapidly 
losing  interest  'way  out  in  the  piny  woods  section 
of  Florida.  Played  Sun.  Weather:  Fine. — 1.  Roche, 
Starlite  Drive-In,  Chipley,  Fla.  Pop.  3,000. 

AMERICAN-INTERNATIONAL 

Goliath  end  the  Dragon  (AlP) — Mark  Forest,  Brod- 
erick Crawford.  This  did  good  business  for  us  on  a 
double  bill.  Played  Fri.,  Sat.  Weather:  Fair. — Frank 
Patterson,  Mansfield  Theatre,  Mansfield,  La.  Pop. 
6,000. 

BUENA  VISTA 

Absent-Minded  Professor,  The  (BV) — Fred  Mac- 
Murray,  Nancy  Olson,  Keenan  Wynn.  The  best 
grossing  Disney  I've  had  since  "Old  Teller. " It's  a 
natural  for  small  towns.  Fred  MacMurray  was  never 
better  than  in  this  role.  Disney  sure  knows  how  to 
please  the  public.  I hope  he  never  runs  out  of  ideas. 
Played  Fri.  through  Mon. — James  Hardy,  Shoals 
Theatre,  Shoals,  Ind.  Pop.  1,555. 

COLUMBIA 

AM  the  Young  Men  (Col) — Alan  Ladd,  Sidney 
Poitier,  James  Darren.  A very  good  war  picture  with 
a top-notch  cast,  but  it  did  not  do  any  business 
for  us.  We  don't  seem  to  do  anything  with  war  pic- 
tures, and  I can  hardly  blame  the  people,  either, 
with  the  world  situation  as  it  is.  I think  people  like 
to  hove  a good  time  and  laugh  it  up,  and  forget 
their  troubles.  This  is  a very  good  picture,  and  if 
war  pictures  go  for  you,  this  one  should  do  well. — 
Harry  Hawkinson,  Orpheum  Theatre,  Marietta,  Minn. 
Pop.  380. 

Legend  of  Tom  Dooley,  The  (Col) — Michael  Landan, 
Jo  Morrow,  Jack  Hogan.  One  of  the  biggest  turnouts 
of  the  yeor  on  Saturday.  Played  it  with  "Wings  of 
Change"  from  U-l.  Played  Sat.  only.  Weather:  Cool. 
— Ray  Steele,  Grand  Theatre,  Lancaster,  Ky.  Pop. 
3,000. 

Mein  Kompf  (Col) — Documentary.  Excellent  docu- 
mentary from  Columbia.  We  did  well  with  it.  People 
want  to  see  what  happened  during  that  time,  es- 
pecially the  younger  generation  who  were  not  born 
then.  Played  Tues.,  Wed.  Weather:  Cold  and  rain. 
— Paul  Fournier,  Acadia  Theatre,  St.  Leonard  N.  B. 
Pop.  2,150. 

METRO-GOLDWYN-MAYER 

Ado  (MGM) — Susan  Hayward,  Dean  Martin,  Wilfrid 
Hyde  White.  Well,  I must  say,  this  is  a good  picture 
of  its  type,  but  is  not  a very  good  boxoffice  draw. 
Susan  Hayward  was  great  in  it,  though.  It's  all  about 
politics.  Played  Tues.,  Wed.  Weather:  Cold. — ^Paul 
Fournier,  Acadia  Theatre,  St.  Leonard,  N.  B.  Pop. 
2,150. 

Butterfield  8 (MGM) — Elizabeth  Taylor,  Laurence 
Harvey,  Eddie  Fisher.  Liz  Taylor  still  is  tops  here. 
They  came  to  see  why  she  won  the  Academy  Award. 
Laurence  Harvey  is  tops  too.  Play  it.  Played  Sun., 
Mon.  Weather:  Good. — Mitchell  Kelloff,  Spur  The- 
otre.  La  Veta,  Colo.  Pop.  600. 

Gone  With  the  Wind  (MGM,  reissue) — Clork  Gable, 
Vivien  Leigh,  Leslie  Howard.  Still  the  greatest  pic- 
ture ever.  Had  a full  house  Sunday  and  average 
crowds  Monday  and  Tuesday.  Weather:  Cold. — Ray 
Steele,  Grand  Theatre,  Lancaster,  Ky.  Pop.  3,000. 

Gorge  (MGM) — Bill  Travers,  Vincent  Winter.  No 
adults;  only  kids  came.  Excellent  science-fiction, 
well  done,  good  color.  You  should  have  seen  the 
faces  when  my  adult  customers  found  out  this  was 
playing  on  Friday-Saturday.  It  was  obvious  that  they 
didn't  intend  to  come,  and  they  didn't.  Did  okay  on 
the  kids,  though.  It's  worth  o date. — Don  Stott, 
Southwind  Theatre,  Solomons,  Md.  Pop.  270. 

PARAMOUNT 

All  in  a Night's  Work  (Para) — Dean  Martin,  Shirley 
MgcLaine,  Cliff  Robertson.  Very  disappointing.  It 
certainly  isn't  for  a small  town,  as  it  failed  miserably 
here.  Would  advise  playing  it  midweek.  Nowadays 
It  takes  a "North  to  Alosko,"  "G.  I.  Blues,"  "Where 


Where  Was  the  Sell? 

"Ring  of  Fire"  from  MGM  is  a terrific,  super, 
greot  motion  picture  that  did  nothing  and  we 
must  put  the  blame  on  somebody  for  not  sell- 
ing it  from  the  start.  Much  junk  has  been  bally- 
hooed  with  great  results,  and  much  good  prod- 
uct such  os  this  and  "The  Last  Voyage"  fell 
along  the  wayside  becouse  somebody  mode  good 
films  ond  then  completely  failed  in  selling  them 
properly.  Of  course,  by  the  time  the  films  hit 
us  they  ore  either  kitown  or  unknown  as  far 
as  the  public  is  concerned  ond  it  is  quite  a 
task  for  us  to  sell  them  this  late.  The  film  has 
action,  suspense,  terrific  title,  good  color  and 
swinging  music.  It  will  appeal  to  the  teens  and 
to  oil.  Many  people  said  they  ore  seeing  it 
again. 

AL  ZARZANA,  RAY  BORISKI 

Venus  Theatre, 

Houston,  Tex. 


the  Boys  Are"  or  "Swiss  Family  Robinson"  to  get  them 
in. — James  Hardy,  Shoals  Theatre,  Shoals,  Ind.  Pop. 
1,555. 

Ladies  Man,  The  (Para) — Jerry  Lewis,  Helen  Trau- 
bel,  Pat  Stanley.  Resulted  in  a very  good  gross  and 
is  head  and  shoulders  above  the  last  Lewis  pic,  "Cin- 
derFella,"  which  laid  an  egg  in  most  theatres  around 
here.  Play  it  on  your  best  change.  Played  Sun.,  Mon. 
— Gray  Barker,  Alpine  Theatre,  Salem,  W.  Va.  Pop. 
2,600. 

Says  This  Program  Will 
Satisfy  Rural  Patrons 

"Country  Music  Jubilee"  and  "Uncle 
Tom's  Cabin"  (distributed  by  Citation)  has 
played  in  a number  of  drive-in  theatres  for 
which  I buy  and  book  and  has  resulted  in 
outstanding  grosses.  "Country  Music,"  which  is 
in  color,  features  about  100  Nashville  country 
music  stars  and  consists  of  their  on-stage  acts. 
This  will  bring  in  country  music  fans  for  miles 
around,  if  they  know  about  it.  "Uncle  Tom's 
Cabin,"  a very  old  silent  film  which  played 
around  the  country  some  years  ago  with  sub- 
titles, has  now  been  modernized  with  a great 
deal  of  editing,  narration  by  Raymond  Massey 
and  a good  music  score.  The  latter  seemed  to 
satisfy  audiences  in  this  area,  and  I also  found 
it  very  interesting  ot  a screening.  Any  the- 
atre with  country  music  patrons  in  a 20-mile 
radius  should  play  this  combination. 

GRAY  BARKER 

Alpine  Theatre, 

Salem,  W.  Va. 


20th  CENTURY-FOX 

For  the  Love  of  Mike  (20th-Fox) — Richard  Base- 
hart,  Stu  Erwin,  Danny  Bravo.  When  we  first  played 
this  in  May  with  "Tess  of  the  Storm  Country,"  also 
frorri  Fox,  there  was  a carnival  in  town.  This  bit  of 
outside  entertainmerrt  caused  us  to  have  a grand 
total  of  $24  for  a Friday-Safurday  change.  We  then 
told  Fox  about  our  gross  and  they  let  us  repeat  the 
picture  gratis  for  a kiddy  matinee.  Book  it,  if  you 
haven'f.  It's  good.  Weather:  Nice. — ^Larry  Thomas, 
Fayette  Theatre,  Fayetteville,  W.  Va.  Pop.  2,000. 

High  Time  (20th-Fox) — ^Bing  Crosby,  Fabian,  Tues- 
day Weld.  Old,  but  worth  a date.  Good,  clean  en- 
tertainment with  lots  of  comedy.  Should  hove  played 
Sunday,  as  it's  too  good  for  weekend.  Bing  was 
fine  in  his  role  and  the  cast  was  excellent.  More, 
please!  Played  Fri.,  Sat.  Weather:  Rain. — Ken  Chris- 
tianson, Roxy  Theatre,  Washburn,  N.  D.  Pop.  913. 

Misty  (20th-Fox) — ^David  Ladd,  Arthur  O'Connell, 
Pam  Smith.  I didn't  particularly  care  for  this  one, 
but  my  Customers  did.  Above  average  attendance! 
Good  color,  good  acting.  But  the  picture  had  very 
little  to  do  with  "Misty."  It  should  have  been 
called  "Misty's  Mother."  Play  it.  Played  Wed.  through 
Saturday. — ^Don  Stott,  Southwind  Theatre,  Solomons, 
Md.  Pop.  270. 

North  to  Alaska  (20th-Fox) — John  Wayne,  Capu- 
cine,  Fabian.  Truly  a wonderful  motion  picture  for 
the  entire  family.  The  color  and  'Scope  are  ter- 
rific. And  the  biggest  thing  for  the  exhibitors  is  the 
business.  I don't  know  where  they  oil  came  from. 
You'll  enjoy  playing  it  and  better  yet,  you'll  enjoy 
the  crowds.  Thanks  to  Fox  for  this  blockbuster. — 
Harry  Hawkinson,  Orpheum  Theatre,  Marietta,  Minn. 

Wild  in  the  Country  (20th-Fox) — ^Elvis  Presley, 
Hope  Lange,  Tuesday  Weld.  A fairly  good  picture 
that  somehow  didn't  have  the  appeal  for  overage 
boxoffice.  No  comedy  relief  and  lack  of  action  kept 
many  away,  also  the  "B"  roting.  Played  Fri.,  Sat. 
Weather:  Good. — Leonard  J.  Leise,  Roxy  Theatre, 
Randolph,  Neb.  Pop.  1,029. 

UNITED  ARTISTS 

Apartment,  The  (UA) — Jack  Lemmon,  Shirley  Mac- 
Lame,  Fred  MacMurray.  Excellent.  Deserving  of  all 
awards  (certainly  for  ifs  acting  and  direction).  This 
area  is  now  served  by  a new  TV  station  which  is 
showing  the  newer  movies  (Caine  Mutiny,  Long  Grey 
Line,  etc.)  so  nobody  came  to  see  this — and  I don't 
blame  them  a bit.  The  industry  is  killing  itself!!! 
— Played  Tues.,  Wed.  Weather:  Cold. — Paul  Four- 
nier, Acadia  Theatre,  St.  Leonard,  N.  B.  Pop.  2,150. 

Lost  Time  I Sow  Archie,  The  (UA)  — Robert 
Mitchum,  Jock  Webb,  France  Nuyen,  Martha  Hyer. 
Perhaps  the  ones  that  enjoyed  this  most  were  those 
who  served  in  the  Army  and  suffered  the  same  con- 
sequences as  did  the  characters  in  this  movie.  To  us 
it  was  one  of  those  "not-too-funny"  comedies  and 
perhaps  a bit  too  high  class  for  our  type  trade  that 
likes  it  corny  and  slapstick  all  the  way.  We  know 
some  of  the  Army  slang  went  right  over  them,  but 
all  in  all  we  did  not  do  average  with  this. — Al  Zar- 
zana,  Ray  Boriski;  Venus  Theatre,  Houston,  Tex. 

Magnificent  Seven,  The  (UA) — Yul  Brynner,  Steve 
McQueen,  Horst  Buchholz.  Among  the  top  westerns. 
My  patrons  love  their  westerns  and  the  boxoffice 
shows  it.  Played  Fri.,  Sat.  Weather:  Good. — Mitchell 
Kelloff,  Spur  Theatre,  Lo  Veto,  Colo.  Pop.  600. 

UNIVERSAL-INTERNATIONAL 

Great  Impostor,  The  (U-l) — Tony  Curtis,  Edmond 
O'Brien,  Joan  Blackman.  Black  ond  white  (dirty 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 

From  a Roman  Balcony  A 

Continental  84  Minutes  Rel.  Nov.  '61 

A raw,  realistic  and  extremely  sexy 
Italian-language  picture  dealing  with  the 
seamy  side  of  life  in  the  tenement  district  of 
Rome,  this  is  strictly  adult  fare  which  should 
do  well  in  the  art  houses  and,  later,  can  be 
exploited  for  its  sensational  qualities  in 
downtown  key  city  spots.  Directed  by  Mauro 
Bolognini  from  a screenplay  by  Alberto 
Moravia  and  Pier  Paolo  Pasolini,  based  on 
Moravia's  “Roman  and  New  Roman  Tales," 
the  picture  centers  on  the  sexual  adventures 
of  the  handsome  hero,  father  of  an  illegitimate 
son,  during  his  day-long  search  for  a job. 
During  these  few  hours,  he  has  an  affair 
with  a childhood  friend,  a roadside  prostitute 
and  a business  tycoon's  mistress  before  re- 
turning to  his  faithful  bride-to-be — all  of 
them  attracted  by  the  youth's  virility.  Jean 
Sorel,  as  the  jobless  youth,  has  the  rugged 
good  looks  to  win  a following  with  feminine 
patrons.  The  veteran  Paolo  Stoppa,  as  a 
lascivious  lawyer,  and  Rik  Battaglia,  as  a 
surly  truck  driver,  are  better  known  to  de- 
votees of  foreign  fare.  Lea  Massori,  as  a 
bored  playgirl,  and  Jeanne  Valerie,  as  a 
manicurist  who  also  sells  her  favors,  are 
typical  of  the  Italian  beauties  seen  in  recent 
foreign  imports.  Aldo  Scavarda  contributes 
some  striking  photographic  shots  of  the 
crowded  tenement  rooms  and  courtyards  and 
the  highways  and  beaches  of  Rome.  Produced 
by  Paul  Graetz. 

Jean  Sorel,  Lea  Massari,  Rik  Battaglia. 

Jeanne  Valerie,  Paolo  Stoppa. 


word,  dirty  wordj!  Did  above  average  and  enjoyed 
by  100  per  cent  of  patrons.  A little  comedy,  a little 
tears — with  a good  lesson,  and  it  is  a different 
type  of  movie.  Satisfied  all  here,  except  no  color. 
Played  Sun  Mon.  Weather:  Fair. — Ken  Christian- 

son, Roxy  Theatre,  Washburn,  N.D.  Pop.  913. 

Last  Sunset,  The  (U-l) — Rock  Hudson,  Kirk  Doug- 
las, Dorothy  Malone.  We  were  three-time  losers  on 
this.  Played  at  three  of  our  houses  to  poor  results. 
Rock  Hudson  and  Kirk  Douglas  were  no  pull  in  this 
film.  Since  the  film  contained  many  Mexican  se- 
quences and  since  two  of  our  houses  are  in  Mexican 
settlements  we  though  this  would  help  . . . nothing. 
— Al  Zarzana,  Ray  Boriski;  Venus  Theatre,  Houston. 

Tommy  Tell  Me  True  (U-l) — Sandra  Dee,  John 
Gavin,  Charles  Drake.  Not  quite  as  good  as  "Tammy 
and  the  Bachelor,"  but  it  will  please  and  they  will 
leave  smiling.  John  Gavin  exceptionally  good  in  his 
role.  A fine  small  town  picture.  Played  Sun.,  Mon., 
Tues.  Weather:  Fair. — James  Hardy,  Shoals  The- 

atre, Shoals,  Ind.  Pop.  1,555. 


'Don't  Be  Afraid  of  It' 

We  doubled  AlP's  "Black  Sunday"  with  "The 
Wild  Ride,"  also  from  AlP,  for  an  excellent 
weekend  business.  Play  it  and  don't  be  afraid 
of  it. 

HAROLD  J.  SMITH 

Wilson  Theatre, 

Wilson,  N.  Y. 


WARNER  BROS. 

Fanny  (WB) — Leslie  Caron,  Horst  Buchholz,  Charles 
Boyer,  Maurice  Chevalier.  "Magnificent"  is  a very 
small  term  to  describe  this  excellent  picture.  There 
simply  are  not  enough  adjectives  of  praise  to  de- 
scribe it.  The  greatest  motion  picture  I have  seen 
in  my  life  and  I don't  think  there  will  ever  be  a 
better  one!  Wait  till  Oscar  time  comes  along!  In- 
cidentally, ten  years  ago  we  played  all  three  French 
films  on  which  this  picture  is  based:  "Marius," 

"Fanny,"  and  "Cesar." — Paul  Fournier,  Acadia  The- 
atre, St.  Leonard,  N.  B.  Pop.  2,150. 

Sunrise  at  Compobello  (WB) — ^Ralph  Bellamy,  Greer 
Garson,  Hume  Cronyn.  This  was  a really  fine  pic- 
ture and  the  few  nice  people  that  came  to  see  it 
enjoyed  it.  The  younger  ones  were  bored  stiff,  though, 
and  thought  that  Ralph  Bellamy  and  Greer  Garson 
were  funny,  due  to  the  way  they  talked,  when  ac- 
tually they  gave  two  fine  performances.  Suggest 
playing  it  in  midweek,  so  kids  and  teens  won't  be 
disappointed. — Don  Stott,  Southwind  Theatre,  Solo- 
mons, Md.  Pop.  270. 


10 


BOXOFFICE  BookinGuide  ::  Nov.  27.  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  ® denotes  color;  © CinemoScope;  ® Vistovision;  © Superscope;  © Noiurom  o;  ® Regoltcope;  ® Technirumo.  For  story  synopsis  sn  eoch  picture,  tec  reverse  tide. 


Blue  Hawaii  F 

Paramount  (6105)  101  Minutes  Rel.  Nov.  '61 

Drive-  Even  the  non-Elvis  Presley  fans  should  delight  in  this  gay, 
'lie'-’  colorful  and  fast-moving  comedy  which  is  rich  in  authentic 
Hawaiian  scenic  backgrounds  and  plenty  of  lively  music.  As 
for  the  Presley  followers,  it's  made-to-order.  Patrons  who  may 
not  like  Presley's  style  of  singing  or  gyrations,  which  are 
played  down,  will  warm  up  to  the  situations,  native  dances 
and  romantic  complications.  "Blue  Hawaii''  looks  like  a 
money-maker;  it  is  escapist  entertainment  and  the  kind  that 
should  draw  the  mass  audiences.  Presley  portrays  a young 
chap  just  out  of  the  army  who  doesn't  want  to  go  into  the 
pineapple  business  with  his  father  in  Hawaii;  instead,  he  be- 
comes a tourist  guide  on  the  islands  and  gets  involved  with 
a group  of  young  gals  and  their  teacher.  Joan  Blackman  is 
excellent  as  the  love  interest,  while  Nancy  Walters  as  the 
schoolmarm  has  the  potentials  of  stardom.  Producer  Hal 
Wallis  has  surrounded  his  principals  with  capable  sup- 
porting players,  new  and  seasoned.  Norman  Taurog,  who 
handled  the  successful  "G.I.  Blues,''  directed  this  one,  too, 
which  was  based  on  a story  by  Allan  Weiss  and  a screenplay 
by  Hal  Kanter.  Vivid  Technicolor  adds  much  to  the  pro- 
duction values. 

Elvis  Presley,  Joan  Blackman,  Nancy  Walters,  Roland 

Winters,  Angela  Lonsbury,  John  Archer,  Howard  McNear. 


Wild  Harvest  A Si 

Sutton  Pictures  80  Minutes  Rel.  Nov.  '61 

Dean  Fredericks,  who  gained  home-screen  fame  in  the 
~ ^ title  role  of  "Steve  Canyon''  series,  heads  the  male  cast  of 
-H.  this  Hollywood  Artists  Productions  effort,  ably  produced  by 
Aubrey  Schenck,  and  directed  by  Jerry  A.  Baerwitz.  Work- 
ing from  a Sid  Harris  screenplay,  as  based  on  the  best- 
selling Stephen  Longstreet  novel,  this  is  a story  of  romance 
and  violence  in  the  vast  vineyards  of  the  picturesque  San 
Joaquin  Valley  of  California.  Fredericks  is  a handsome 
chap,  indeed,  and  worthy  of  aggressive  build-up  on  the 
local  level.  He  brings  a physical  attraction  to  the  virile,  vital 
role  of  the  ranch  manager  who  would  be  ranch  owner 
through  machinations.  Dolores  Faith  is  an  alluring  femme 
fatale.  The  romantic  angle  is  entrusted  to  blonde  Arlynn 
Greer  and  Bert  Harrow,  as  a migratory  worker  and  ranch 
owner's  son,  respectively,  while  lesser  roles  are  parceled 
out  to  some  hardworking  character  delineators,  notably 
Kathleen  Freeman  and  Susan  Kelly.  Introduction  narration 
is  by  syndicated  Broadway  columnist  Walter  Winchell.  The 
Irving  Mandel!  production  carries  sufficient  dramatic  impact 
to  warrant  top-slotting  in  A theatres,  although  it  is  under- 
stood, from  the  outset,  that  aggressive  merchandising  will 
be  necessary  to  launch  word-of-mouth  comments. 

Dolores  Faith,  Dean  Fredericks,  Kathleen  Freeman,  Susan 
Kelly,  Robert  Harrow,  Arlynn  Greer,  Ralph  Comargo, 


The  Kitchen  F 

Kingsley  Int'l  74  Minutes  Rel.  Nov.  '61 

An  outstanding  example  of  a modest-budget  British-made 
feature  with  an  original  and  fascinating  story  line,  this 
A.C.T.  Films  production  is  good,  out-of-the-ordinary  fare  for 
U.S.  art  houses.  Despite  its  lack  of  marquee  lure,  the  pic- 
ture's brief  running  time  might  make  it  acceptable  as  a sup- 
porting feature  in  many  of  the  better  general  runs  in  key 
cities.  Based  on  a highly  acclaimed  London  stage  hit  by 
Arnold  Wesker,  the  entire  action  is  confined  to  a hectic  day 
in  and  around  the  ovens,  steam  tables  and  serving  boards 
in  the  kitchen  of  a busy  restaurant  where  a polyglot  group  of 
Irish,  German,  Greek  and  Jewish  workers  (almost  a United 
Nations)  toil,  sweat  and  quarrel.  In  his  first  directorial  fea- 
ture effort,  James  Hill  keeps  the  action  moving  fluently  in 
this  cramped  space  and  the  realism  of  the  steaming  sights 
and  sounds  is  remarkable,  as  is  Reginald  Weyer's  stark 
black-and-white  photography.  The  film  projects  a disturbing 
message — that  the  various  races  will  always  be  at  odds. 
Except  for  Carl  Mohner,  a rugged  German  actor  who  was 
featured  in  "Rififi"  and  other  European  films,  the  cast  is 
composed  of  unfamiliar  players,  all  of  them  excellent  in  their 
roles.  Mary  Yeomans  is  a married  waitress,  mistress  to  the 
German  cook,  and  Eric  Pohlmann  garners  some  laughs. 

Carl  Mohner,  Mary  Yeomans,  Brian  Phelan,  Eric  Pohl- 
mann, Sean  Lynch,  Martin  Boddey,  Charles  Lloyd  Pack. 


Desert  Warrior 


F 


Ratio:  Adventure  Drama 
Z55-1  © © 


Medallion  Pictures 


87  Minutes  Rel.  Nov.  '61 


Gi) 


Pure,  unadulterated  escapist  entertainment  in  Cinema- 
Scope  and  Eastman,  Color,  this  stars  Ricardo  Montalban  and 
Anna  Maria  Ferrero,  an  Italian  lovely  of  considerable  phys- 
ical charm,  and  should  be  received  pleasantly  enough  by 
that  sizable  audience  segment  demanding  naught  but  happy 
adventure  against  the  vast  reaches  of  the  fiery  desert  sands. 
Montalban,  playing  the  role  of  a sultan's  son,  takes  to  his 
particular  stint  with  discernible  relish  and  resiliency,  strid- 
ing manfully  to  do  battle  with  the  villains  of  the  opus.  There's 
not  much  guesswork  involved  as  to  what  will  happen  to 
whom  and  when,  but  all  hands  concerned  pitch  into  their 
tasks  with  admirable  alacrity  and  daring  dispatch.  The 
overall  effect  is  one  of  rousing  adventure  that  will  have  the 
young — and  the  young-in-heart — cheering  their  stalwart 
heroes  on  to  greater  glory,  the  while  the  sun  flashes  across 
the  vast  horizon  and  yonder  goes  yet  another  fond  memory 
of  justice  done  and  romance  flowering.  The  exploitation 
potential  here  is  practically  limitless,  since  much  of  the  fore- 
going action  is  played  out  on  horseback  and  with  spirited  -®- 
swordplay. 


Valley  of  the  Dragons  F Si 

Columbia  (612)  79  Minutes  Rel.  Nov.  '61 

A run-of-the-mill  adventure  programmer,  featuring  dino- 
saurs instead  of  familiar  cast  names,  this  Byron  Roberts  pro- 
duction will  please  the  kiddies  and  satisfy  the  avid  action 
fans — but  that  uses  up  its  audience  potential.  Loosely  based 
on  a Jules  Verne  story,  "Career  of  a Comet,''  the  picture  con 
benefit  by  the  Verne  handle  even  if  it  lacks  the  wondrous 
thrills  of  other  Verne  film  epics.  As  directed  by  Edward 
Bernds,  who  also  wrote  the  screenplay,  the  story  is  sheer 
balderdash,  starting  with  a comet  hitting  the  earth  and 
transporting  two  19th  Century  duelers  back  to  a land  in- 
___  habited  only  by  prehistoric  beasts  and  scantily  clad  Stone 
-rpjr  Age  men  and  luscious-looking  females.  Soon  the  two  heroes 
ore  teaching  the  cave  women  to  converse  in  "Me  Tarzcm, 
You  Jane"  fashion.  The  dinosaurs  ore  out  of  "The  Lost 
World,"  but  the  volcanic  special  effects  are  obviously  minia- 
tures while  the  rocky  terrain  looks  like  papier-mache.  The 
handsome  Cesare  Danova,  who  plays  a Frenchman,  and 
Sean  McGlory,  who  speaks  with  an  Irish  accent,  do 
well  enough  as  the  19th  Century  enemies  who  are  forced  to 
unite  against  the  Neanderthal  world  they  are  thrust  into. 
The  blonde  Joan  Staley  and  a lovely  newcomer,  Danielle  de 
Metz,  have  a minimum  of  dialog.  A ZRB  production. 

Cesare  Danova,  Sean  McGlory,  Joan  Staley,  Gregg  Mar- 
tell,  Danielle  de  Metz,  A.  Stanford  Jolley,  I^chael  Lone. 


Naked  Terror  A S 


Joseph  Brenner  74  Minutes 


Rel.  Nov.  '61 


Of  prime  concern  to  the  action-and-adventure  houses, 
where  patrons  like  nature  in  the  raw  film  fare,  this  Joseph 
Brenner  Associates  release  will  be  rated  by  the  critics  in 
the  metropolitan  centers  as  no  better,  no  worse,  than  pre- 
vious documentaries  backgrounded  against  the  savage,  re- 
mote reaches  of  the  dork  African  Continent.  Since  the  stress 
in  storyline,  if  such  be  the  phrase,  lies  in  the  native  Zulu 
tribes,  exploitation  activity  from  theatre  files  should  point  to 
some  significant  boxoffice  tips.  The  incidents,  bordering  on 
the  gruesome,  are  of  a kind  and  practice  very  much  port- 
and-parcel  of  African  documentaries  that  have  gone  before — 
i.e.,  the  dance  of  flimsily-clad  native  gals,  the  severe  test  of 
honor  and  principle,  aided  and  abetted  by  deadly  pythons, 
caldrons  of  scalding  water  and  even  a Tree  of  Torture 
(spears  are  thrust  into  the  natives'  bodies).  The  subject 
matter  isn't  to  be  recommended  to  the  Saturday  kiddy  trade 
'■T  A'  — it's  simply  too  gruesome  and  frightening. 


Ricardo  Montalban,  Anna  Maria  Ferrero, 
Carmen  Sevilla,  Gino  Cervi. 


Documentary  in 


Eastman  Color. 


The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways;  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  individually,  by  company,  in  any  standard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
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2582  BOXOFFICE  BookinGuide  Nov.  27,  1961  2581 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


THE  STORY:  "Wild  Harvest"  (Sutton) 

Migratory  workers  gather  in  California's  San  Joaquin 
Valley  vineyards  for  the  grape  harvest.  They  include  Dolores 
Faith,  Arlynn  Greer,  Kathleen  Freeman,  and  Susan  Kelly,  a 
drifter.  Ranch  manager  Dean  Fredericks  likes  to  use  women 
for  his  own  pleasure.  Owner  Ralph  Camargo  has  a strong 
feeling  for  the  land  and  hopes  Harrow  won't  leave  the 
ranch,  since  the  property  would  then  be  under  Fredericks' 
cold  rule.  Fredericks  boasts  to  Dolores  that  he'll  soon  have 
the  ranch  by  getting  Camargo  out  of  the  way.  The  women 
resent  Fredericks'  high-handed  treatment  of  migrants- — 
plumbing  breaks  down  and  the  women  are  forced  to  bathe 
in  the  unclean  irrigation  canal  water.  He  fires  elderly,  work- 
hungry  women,  beats  a Mexican  wino,  etc.  In  the  after- 
math  of  a ranch  party,  Fredericks  beats  up  Harrow.  Led  by 
Kathleen,  the  women  set  forth  a petition  detailing  Fred- 
ericks' cruelties  and  mismanagement,  drawing  straws  to 
determine  the  messenger,  who  turns  out  to  be  Susan.  Alone 
with  her  in  a deserted  house,  his  attempt  to  rape  is 
tragically  climaxed  by  Susan  falling  through  a floor  shaft. 
The  aroused  women  attack  Fredericks  with  pruning  shears. 
EXPLOITIPS: 

Introduction  is  narrated  by  nationally-syndicated  column- 
ist Walter  Winchell.  Tie  up  with  local  newspaper  outlet. 

CATCHLINES: 

He  Harvested  the  Choicest  Women — and  Lived  to  Wish 
They  Had  Killed  Him  Instead! 

THE  STORY:  "Blue  Hawaii"  (Para) 

After  a hitch  in  the  Army,  Presley  comes  home  to  Hawaii 
where  his  family  expects  him  to  settle  down  in  its  pine- 
apple business  and  marry  a girl  of  his  social  position.  But  ^ 
Lew  Presley  has  other  ideas.  His  girl  friend,  Joan  Blackman,  ^ 
“'tst  ' works  for  a tourist  agency  which  hires  him  as  a guide.  His 
first  job  is  to  escort  a group  of  school  girls  and  their  teacher, 
Nancy  Walters,  around  the  islands.  This  leads  to  some 
romantic  entanglements.  Presley  believes  that  Miss  Walters 
is  falling  for  him  but  actually  a romance  has  sprung  up 
between  her  and  John  Archer,  Presley's  father's  boss.  Mis- 
understandings and  complications  continue  to  crop  up  but 
eventually  all  problems  are  resolved  and  Presley  and  Miss 
Blackmon:  form  their  own  tourist  agency  which  gets  the 
blessings  of  his  mother  who  previously  had  been  opposed  to 
Miss  Blackman. 

EXPLOITIPS: 

A Hawaiian  lobby  motif,  of  course,  is  a natural.  Put  hula 
skirts  on  the  usherettes  or  Hawaiian  sports  shirts  on  the 
ushers.  Tie  up  with  travel  agencies  in  promotiong  trips  to 
Hawaii.  Make  tieup  with  local  dance  studios  for  hula 
lessons. 

CATCHLINES: 

It's  an  E Picture — E for  Excellence,  Ecstatic  Romance, 
Exotic  Dances,  Exciting  Music  and  Elvis  . . . Our  Newest 
State  Offers  the  Newest  State  of  Excitement  . . . Thrill  to 
Presley's  Biggest  Musical — Filmed  in  the  Magic  Islands. 

THE  STORY:  “Valley  of  the  Dragons"  (Col.) 

In  1881,  a duel  between  Cesare  Danova,  a Frenchman,  and 
Sean  McGlory,  an  Irish  adventurer,  is  halted  by  a tremen- 
dous windstorm  and  the  two  men  are  swept  onto  a passing 
comet,  which  is  inhabited  only  by  prehistoric  beasts.  The 
former  enemies  band  together  but  Danova  winds  up  with 
scantily  clad  River  People  while  McGlory  finds  himself  with 
Cave  People.  Danova  tries  to  teach  English  to  a beautiful 
maiden,  Joan  Staley,  while  McGlory  finds  himself  with 
Danielle  de  Metz,  a lovely  brunette.  When  the  men  are  re- 
united, they  help  rescue  the  Cave  People  from  attacking 
dragons  by  using  home-made  gunpowder.  They  also  per- 
suade the  warring  River  People  and  the  Cave  People  to  be- 
come  friendly.  While  Danova  and  McGlory  await  the  comet  ('  wor 
to  again  pass  close  to  earth,  they  are  consoled  by  Joan  and  * 
Danielle. 

EXPLOITIPS: 

The  main  selling  angle  is  Jules  Verne,  whose  "Around  the 
World  in  80  Days,"  "20,000  Leagues  Under  the  Sea"  and  the 
upcoming  "Mysterious  Island"  are  known  to  most  youngsters 
and  action  fans,  A caveman  couple,  dressed  in  animal  skins, 
will  ballyhoo  the  picture  from  the  streets  or  in  the  lobby. 
CATCHLINES: 

Space  Travelers  in  a World  That  Time  Forgot  . . . See  the 
Battle  of  the  Outraged  Prehistoric  Monsters  ...  A Gigantic 
Comet  Caroms  Off  the  Earth  and  Plunges  Modern  Man  Into 
a World  of  Fearsome  Adventure. 

THE  STORY:  "The  Kitchen"  (Kingsley) 

In  the  busy  kitcheni  of  a restaurant  owned  by  Eric  Pohl- 
mann,  Carl  Mohner,  the  German  cook  who  is  in  love  with 
Mary  Yeomans,  a married  waitress,  is  frequently  at  odds 
with  the  head  chef,  the  drunken  butcher  and  the  other  work- 
ers of  various  racial  origins.  The  day  begins  calmly  with 
preparations  for  the  luncheon  meal.  When  the  waitresses 
stream  in,  shouting  orders,  tensions  snap  and  arguments  fol- 
low. During  the  afternoon  lull,  Mohner  and  the  others  talk  of 
their  hopes,  but  when  Mary  tells  the  cook  she  has  decided 
to  return  to  her  husband,  he  goes  berserk  and  shatters  every- 
thing in  sight.  Mohner  has  brought  the  kitchen  to  a stand- 
still  and  Pohlmann  desperately  cries:  “You  have  stopped  my  J 
(Ihou  whole  world."  V 

EXPLOITIPS: 

For  the  art  houses,  Arnold  Wesker's  fame  as  a British 
playwright  will  be  a selling  point.  Carl  Mohner  was  one  of 
the  featured  leads  in  the  famous  French  film,  "Rififi."  The 
title  is  a natural  for  tieups  with  local  stores  featuring  kitchen 
utensils. 

CATCHLINES: 

The  Workers  Dream,  Argue,  Fight  and  Cook  in  the  Kitchen 
of  Life  . . . Arnold  Wesker's  Controversial  London  Stage  Hit 
— -Now  on  the  Screen  ...  A Picture  You  Will  Never  Forget. 

THE  STORY:  "Naked  Terror"  (Joseph  Brenner) 

Photographed  entirely  in  Africa,  performed  exclusively  by 
Zulus,  this  is  a drama  of  native  life  as  it  actually  exists  and 
not  as  depicted  in  any  fictionalized  white  man's  safari.  This 
is  the  Africa  few  outsiders  ever  see  and  that  cameras  have 
seldom,  if  ever  before,  photographed.  Remote,  cloaked  in 
superstition  and  ancient  tradition,  it  apparently  is  authentic- 
ity to  the  'nth  degree.  Depicted:  How  Zulu  virgins,  dressed  in 
their  flimsy  costumes,  are  initiated  into  the  tribe,  the  cere- 
mony highlighted  by  the  dance  of  the  deadly  pythons;  young 
girls  are  taught  by  the  witch  doctor  how  to  handle  these 
man-killing  serpents;  murder  by  witchcraft,  using  the  "Red 
Ball  of  Death"  as  a means  to  an  end;  the  Water  Truth  Test 
showing  natives,  suspected  of  lying,  bared  to  the  skin  and 
their  arms  plunged  into  caldrons  of  scalding  water — if  their 
arms  ore  not  burned  they  ore  vindicated  and  if  scalded  they 
are  subjected  to  the  Tree  of  Torture,  where  spears  are  thrust 
into  the  bodies. 

EXPLOITIPS: 

Best  employed  here  will  be  stunts  applicable  to  similar 
past  efforts,  including  colorful  street  ballyhoo  and  interior 
theatre  activity. 

CATCHLINES:  ^°'ng 

Deadly  Forms  of  Witchcraft  Revealed  for  the  First  Time! 

See  the  Red  Ball  of  Death!  . . . See  the  Virgin  Snake  God- 
dess) See  the  Initiation  of  the  Zulu  Virgins!  See  the  Dance 
of  the  Deadly  Pythons! 

THE  STORY:  “Desert  Warrior"  (Medallion) 

The  Sheik  Omar  is  assassinated  by  a hireling  of  the 
Sheik  Carmen  Sevilla,  who  wants  to  capture  the  country's 
throne.  Prince  Ricardo  Montalban  succeeds  in  escaping  into 
the  desert,  where  his  followers  remain  true,  attacking  cara- 
vans in  order  to  procure  arms  in  preparation  for  a revolt 
against  the  terrorists.  During  one  of  these  attacks,  Sevilla's 
daughter,  Anna  Maria  Ferrero,  is  among  the  prisoners,  but 
Montalban,  thinking  her  only  a palace  singer,  releases  her 
with  companions.  Later  Montalban,  disguised  as  a bird 
charmer,  meets  the  princess  in  the  capital  and  they  fall  in 
love,  although  Montalban  still  doesn't  know  her  identity. 

The  prince  is  captured  by  Sevilla  but  the  princess  saves  him, 
though  Carmen  Sevilla  proclaims  himself  sultan.  The  popu- 
lation, faithful  to  Montalban,  learns  of  Sevilla's  capture  of 
Montalban,  storms  the  palace.  Sevilla  is  killed,  the  capital 
liberated.  The  prince  assumes  the  throne,  marrying  Anna 
Maria. 

EXPLOITIPS: 

Give  your  lobby  an  exotic  reminder  of  the  East:  Decorate 
the  foyer  with  vivid  hangings  of  tapestries,  velvets,  silks, 
ornaments;  dress  your  doorman  as  an  Arab  and  use  on  - 

L usherette,  in  veiled  Arab  beauty  garb,  to  hand  out  leaflets.  1 

V hp  Similar  ideas  can  be  applied  to  street  ballyhoo  activity.  ^ 

CATCHLINES: 

His  Flaming  Sword  Flashed  Across  the  Fiery  Sands  ...  as 
He  Fought  and  Loved  His  Way  Back  to  His  Rightful  Kingdom! 

BOXOFFICE  BookinGmde  ::  Nov.  27,  1961 


RATES:  20^  per  word,  minimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  ior  price 
oi  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


HELP  WANTED 


Representative  Wanted:  To  sell  adver- 
tising in  theatre  outdoor  frame  service. 
Protected  territory.  Write  or  wire:  Romar- 
Vide  Compony,  Chetek,  Wisconsin. 


Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  on 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 


Central  Caliiomia  drive-in,  open  De- 
cember 27,  to  manage.  Middle  age  cou- 
ple. Send  references  and  work  record  to 
Boxoffice  9386. 


POSITIONS  WANTED 


Manager  presently  employed,  de  luxe 
first  run  operator,  all  phases,  advertising, 
exploitation,  roadshow  experience,  ad- 
vance, group  sales.  Top  salary,  46  years 
of  age.  Boxoffice  9384. 


Manager  or  Man  and  Wife  combination. 
20  years  hardtop  and  drive-in  experience. 
Prefer  small  town  or  neighborhood  situa- 
tion South  or  West.  Salary  or  will  operate 
on  percentage.  Boxoffice  9388. 


Projectionist,  exploitation  combination 
wants  permanent  job  with  circuit.  10  years 
experience,  sober,  reliable.  Free  to  travel. 
Boxoffice  9387. 


THEATRE  TICKETS 


Prompt  Service,  Special  printed  roll  tick- 
ets. 100,000,  $37.95;  10,000,  $12.75;  2,000, 
$5.95.  Each  change  in  admission,  including 
change  in  color,  $4.25  extra.  Double 
numbering  extra.  F.O.B.  Kansas  City,  Mo. 
Cash  with  order.  Kansas  City  Ticket  Co., 
Dept.  11,  109  W.  18th  Street,  Kansas  City 
8,  Mo. 


EQUIPMENT  WANTED 


TOP  PRICES  PAID  ...  For  X-L,  Cen- 
tury and  DeVry  projectors,  CinemaScope 
lenses,  etc.  What  have  you?  Star  Cinema 
Supply,  621  West  55th  Street,  New  York  19. 


DRIVE-IN  THEATRE  EQUIPMENT 


ARVIN  ELECTHIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price,  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 

Complete  drive-in  equipment  and  con- 
cessions for  sale.  All  slightly  used.  Write 
for  complete  information:  Oliver  P.  Chan- 
dler jr.,  Box  235,  Clarksville,  Va. 

Drive-In  Theatres:  Use  "Rain-Pro- 

tectors"; Patent  pending;  Lease  plan;  l0% 
increase  guaranteed;  Money  back  guar- 
antee. Kover-Kar,  Inc.,  No.  6 Exchange 
Street,  Rochester  14,  New  York. 


BUY!SELL!TRADE! 

FIND  HRP  OR  POSITION 

Through 

BOXOFFICE 

Classified  Advertising 
Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 


GENERAL  EQUIPMENT— USED 


For  Sale:  Complete  used  theatre  equip- 
ment. Projection  and  sound  equipment, 
chairs  and  lobby  equipment.  Miracle 
Blocks  Enterprise,  4450  Vista  Coronado 
Drive,  Chula  Vista,  Calif. 


400  American  seats,  $4.00  each.  Com- 
plete Century,  R.C.A.  or  Simplex  sound 
equipments,  start  at  $200.  Will  sell  heads, 
amplifiers  or  speakers  separately.  Ask 
for  our  list  of  projection  equipment  and 
accessories.  Jones  Projector  Co.,  2727  Sixth 
Street,  Cuyahoga  Falls,  Ohio.  Phone  WA 
8-2480. 


Regular  Simplex  mechanisms,  DB-rear 
shutter,  CinemaScope  sprockets;  good 
condition,  $50;  Motiograph  mechanisms, 
complete,  $15.  F.O.B.  Boston.  Projection 
Equipment  Service  Co.,  11  Winchester 
Street,  Boston  16,  Mass. 


AUTOMATIC  CHANGEOVERS,  (less 
switch).  Pair,  $24.95;  2,000'  Film  Cabinets, 
new  Sternmade,  per  section,  $1.95;  3-Speed 
Nonsync  Turntables,  $14.95;  16"  upper 

Simplex  magazines,  $4.95.  S.O.S.,  602  W. 
52nd,  New  York  l9. 


Used  3 years,  very  clean.  135  amp 
Strong  lamps  and  rectifiers.  2,300.00  200 
watt  Altec  amplifier.  1220  E.  7th  St., 
Charlotte,  N.  C. 


GENERAL  EQUIPMENT— NEW 

SUNPROOF,  RAINPROOF  MASONITE 
MARQUEE  LETTERS,  fit  all  signs.  Sample 
free.  Black  or  red.  4"-40c;  8"-60c;  10"-75c; 
12"-$1.00;  14"-$1.50;  16"-$1.75;  17"-$2.00; 
24"-  $3.00  (10%  discount  100  letters  or 
over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  York  19. 


LOOK  THEATRE  OWNERS:  Broken  film 
alarm  was  used  and  run  for  3 years  be- 
fore it  was  patented.  It  is  guaranteed  to 
make  the  alarm  when  the  film  breaks. 
Order  from  Broken  Film  Alarm,  P.  O. 
Box  546,  Forest  City,  N.C.  or  Charlotte 
Theatre  Supply,  227  South  Church  St., 
Charlotte,  N.  C.  Cost,  $15.00  per  machine, 
plus  tax,  patent  pending. 


MISCELLANEOUS 


Wanted:  Old-time  slides,  vaudeville- 

photoplays.  5923  Jumilla  Avenue,  Wood- 
land Hills,  California. 


THEATRES  WANTED 


Wonted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


Wanted:  Indoor  in  So.  Cdlifornia.  Write 
J.  C.  Reynolds,  1752  N.  Serrano,  Los  An- 
geles 27. 


THEATRES  FOR  SALE 


West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 


For  Sale:  Two  theatres,  1 indoor,  345 
seats;  1 drive-in,  320  speakers,  both 
within  five  miles.  New  equipment,  no 
competition.  $100,000,  half  cash.  Separate 
or  both  for  joint  consideration.  One  fully 
rented  business  block  and  A- 1 office 
equipment  business.  Hunting  and  fishing 
at  your  door.  Other  immediate  interests 
Gord  Broughton,  Box  669,  Bancroft,  On- 
tario, Canada. 


For  Sale:  Indoor,  550  seats,  Oklahoma 
town.  Mel  Danner,  Waynoka,  Oklahoma. 


For  Sale:  444-seat  indoor  and  drive-in 
theatres  presently  doing  good  business  in 
Dublin,  Texas,  population  2,761.  Sales 
price:  Approximately  annual  gross.  T.  A. 
Hester,  Box  13227,  Dallas,  Texas. 


Indoor  and  drive-in.  Southern  Oklahoma. 
5,000  population.  Doing  nice  business.  No 
competition.  Health  and  age  forces  sale. 
SmaH  down  payment  will  handle.  Box- 
office  9385. 


FILMS  WANTED 


IGnun  sound  films  in  A-1  condition.  Will 
purchase  large  or  small  lots.  Leon  Du- 
quette, 97  Snow,  Fitchburg,  Mass. 


ClfllRIOG  HOUSf 


THEATRES  FOR  SALE  OR  LEASE 


For  Sale  or  Lease:  Three  drive-in  the- 
atres in  North  and  South  Carolina.  Full 

Particulars  on  request.  Contact  G.  R. 
attillo.  Box  368,  Tryon,  N.  C.  UL  6-6290. 


Theatre,  brick  and  steel;  for  sale  or 
lease;  industrial  town  20  miles  from 
Pittsburgh;  only  theatre;  700  seats;  fully 
equipped.  McGillick  Company,  306  North 
Homewood  Avenue,  Pittsburgh,  Pennsyl- 


For  Sale  or  Lease:  450-car  drive-in, 
populauon  17,000,  St.  Lawrence  Seaway 
tourist  attraction,  resort  area.  Reasonably 
priced.  Small  down  payment  will  handle. 
New  concession,  rest  rooms  and  projec- 
tion booth  under  one  roof.  Write  Box  231, 
Canton,  New  York. 


BUSINESS  STIMULATORS 


Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 


Sure  Fire  Boxoffice  Attraction!  Bring 
people  back  to  your  theatre,  with  standing 
room  only!  We  will  film  a feature  length 
movie  in  sound  & color  of  your  home 
town.  Guaranteed  results.  Write  Sono- 
graph  Pictures,  314  Robson  St.,  Columbus, 
Texas. 


Terrific  theatre  give-away.  Exciting  one- 
wheel  ride.  The  Lunicycle.  Jam  packed 
with  fun  for  kids.  Price,  $14.95  each  pre- 
paid. Order  yours  today.  Get  our  effective 
plans.  Send  check  with  order.  Lomac 
Distr.  Co.,  72  Glenwood  Ave.,  Minne- 
apolis, Minn. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  lor  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x2S",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 

Chairs  rebuilt  in  your  theatre,  re-spac- 
mg,  sewed  covers.  Arthur  Judge,  2100  E. 
Newton  Avenue,  Milwaukee,  Wisconsin. 

SEAT  RENOVATING:  Neat,  fast,  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
6-9481,  Texas  4-2738. 


Theatre  Chairs,  International,  Bodiform, 
plywood.  Lone  Star  Seating,  Box  1734, 
Dallas. 


POPCORN  MACHINES 


Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  ill. 


INTERMISSION  TAPES 


WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


SOUND-PROJECTION  SERVICE 
MANUAL 


BUSINESS  OPPORTUNITIES 


Hove  opening  now  for  alert  operator  to 
build  and  install  the  first  600-CAR  drive- 
in  theatre  in  a 66-acre  amusement  park  in 
Florida  between  Ft.  Lauderdale  and  Hol- 
lywood on  main  highway  of  over  40,000 
cars  passing  daily.  Long  term  lease  up 
to  20  years  at  Fixed  rentals  of  $12,000 
yearly.  No  other  extras — no  percentages — 
no  increases  in  rentals.  This  is  probably 
the  biggest  money  maker  available  in 
Florida  today.  Contact  immediately  Hal 
Green,  President  and  Director  of  Dream- 
land Fun  and  Amusement  Park,  Ft. 
Lauderdale  581-7410,  Florida. 


EXHIBITORS,  PROJECTIONISTS  — RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
oi  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
/0mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


Want  Ads  Work  Fast! 
Get  Results  at  Once! 
BOXOFFICE 


Handy  Subscription  Order  Form 

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THEATRE  

STREET  ADDRESS  

TOWN  STATE 

NAME  POSITION 


BOXOFFICE  November  27,  1961 


To  give  your  show  that  add®”’ 
book  Columbia  shorts! 


DECEMBER  4,  1961 


Allied  States  Ass'n  of  Motion  Picture  Exhibitors  opens  its  annual  convention  Monday, 
December  4 in  Miami  Beach.  Shown  above  are  national  officers  of  the  association  who  will 
direct  convention  activities.  Left  to  right;  Marshall  Fine,  Cleveland,  president;  Milton  H. 
London,  Detroit,  executive  director;  Ben  Marcus,  Milwaukee,  chairman  of  the  board  and 
convention  chairman,  and  Harry  Hendel,  Pittsburgh,  treasurer  . . . Story  on  page  4. 


Exhibitors'  Campaign 

"Sail  a 

Crooked  Ship" 

Columbia 

— See  Showmandiser  Section 


co-starring  produced  by  directed  by  screenplay  by 

CESARE  DANOVA- JILL  ST.JOHN  ■ PAUL  LUKAS  • HENRY  T. WEINSTEIN  • HENRY  KING  • IVAN  MOEFAT 


in  F.  SCOTT  FITZGERALD’S 

celebrated  love-story 


Filmed  where  it  was  lived  . . . 
against  the  fabulous  backgrounds 
of  Paris . . . Rome , . .the  Riviera . . . 
and  the  Alps' 


QNEMaScOPE  color  by  DE  LUXE 


A Distinguished  Motion  Picture  in  the  Box  Office 
Tradition  of  the  “The  Mustier”  and  “The  Comancheros” ! 


) 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  SectionaJ  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Puglication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  Es- 
, ecutive  Editor;  Jesse  Shlycn,  Managing 

Editor:  Moiris  Schlozman,  Business  Man- 
ager; Hugh  Kraze,  Field  Editor;  I.  L. 
i Thalclier,  Editor  Tlie  Modern  Theatre 

Section.  Telephone  Cllestnut  1-7777. 
Editorial  Offices;  1270  Sl.\th  .Ave.,  lEocke- 
I < feller  Center,  New  York  20,  N.  Y.  Donald 

( M.  Mersereau,  Associate  Publisher  & 

' General  ,\lanager;  A1  Steen,  Eastern  Edi- 

tor. Telephone  COlunibus  5-CJ70. 

, Central  Offices:  Editorial — U20  N.  Mich- 

I Igaii  Ave.,  Chicago  11,  111.,  Frances  B. 
Dow,  Telephone  superior  7-3072.  Adver- 
tising— 5800  North  Lhieoln,  Louis  Dldler 

I I and  Jack  Broderick,  Telephone  LOngbeach 

I 1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  llullyvvuod  Blvd.,  llollywood 
28.  Calif.  Telephone  llOllywood  5-1186. 
Equipment  and  Non-Film  Advertising — 
672  8.  Lafayette  Park,  Los  Angeles, 
Calif.  Bob  Wettstein,  manager.  Tele- 
phone Dunkirk  8-2286. 

Lottdon  Office:  Anthony  Cruner,  1 Wood- 
berry  Way,  Flncbley,  No.  12.  Telephone 
UUlslde  6733. 

The  MODERN  THEATRE  Section  Is  In- 
cluded In  the  first  issue  of  each  month. 

Atlanta:  Jean  Slullls,  P.  0.  Bo.t  1605. 
Albany:  J.  S.  Conners,  140  State  St. 

, Ballimure:  George  Browning,  110  E. 

' 25th  St. 

I Boston:  Guy  Livingston,  80  Boylston, 

Boston,  ilass. 

Charlotte:  Blanche  Carr,  301  S.  Church 
I Cincbinati:  Frances  Hanford,  UNlverslty 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Ocstrelcher,  52 V4  W. 
Norih  Broadway. 

I Dallas:  Mable  Gulnan,  5927  Wlnton. 

Denver:  Bruce  Marshall,  2881  8.  Cherry 
Way. 

Des  .Moines:  Pat  Cooney,  2727  49tb  8t. 
Detroit:  II.  F.  Reves,  906  Fox  Theatre 
Bldg.,  Woodward  2-1144. 

Hartlord:  Alien  .M.  Widcin,  CH  0-8211. 
Indianapolis:  Norma  Geraghty,  436  N.  11- 
lluob  8L 

, Jacksonville:  Robert  Cornwall,  1199  Edge- 

wood  Ave. 

.Memphis:  Null  Adams,  707  Spring  St. 
.Miami:  Martha  Lummus,  622  N.E.  98  St. 
.MUvvaukee:  Wni.  Nicliul,  2251  8.  Layton. 

I Minneapolis:  Don  Lyons,  72  Glenwood. 

i I New  Orleans:  Mrs.  Jack  Auslct,  22U8V& 
i St.  Claude  Ave. 

' Oklaliuma  City:  Sam  Brunk,  3416  N.  Vlr- 
fhila. 

Omaha:  Irving  Baker,  911  N.  51st  St. 

; ! Philadelplila:  A1  Zurawski,  The  Bulletin. 

Pittsburgh:  R.  F.  Klhigcnsmilh,  516  Jean- 
ette, W|lkhisburg,  CHurchlll  1-2809. 

* Portland,  Die.:  Arnold  Marks,  Journal. 
Providence:  Wn».  Tranibukls,  Locvv’s  State, 
i St.  Louis:  Joe  & Joan  Pollack,  7335 
Sliaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  11.  Pearson,  Deseret  News. 
San  Franclscu:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdvvay  3-4813;  Advertising; 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

In  Canada 

Montreal:  Boom  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto;  2675  Bayvlew  Ave.,  WUIowdale, 
Ont.  W.  Gladlsh. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  300  New  Hargraves  Bldg., 
Kenneth  Beach. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

DECEMBER  A.  1961 
Vol.  80  No.  7 


1 


Underselling  Begets  Underselling 


There  long  has  been  a tendency  to  blame 
exhibitors  for  boxoffice  failures  of  pic- 
tures, the  charge  being  that  the  exhibitors  lay 
down  on  the  job  of  selling  the  pictures  in  their 
communities.  But,  it  appears,  producer-dis- 
tributors are  just  as  guilty  of  underselling  or  just 
not  selling  many  a picture  that  only  a little  extra 
push  would  put  into  the  profit  column. 

When  a distributor  bypasses  a picture  be- 
cause it  did  not  make  an  expectedly  good  show- 
ing in  an  initial  opening — say  in  New  York, 
Chicago  or  Los  Angeles — he  is  overlooking  the 
potential  that  may  exist  for  it  in  many  other 
cities,  both  large  and  small.  All  tastes  are  not 
alike,  nor  are  conditions  that  may  surround  an 
opening  situation.  Time  and  again,  a picture  is 
“tested”  in  three  or  four  spots  and  then,  because 
it  didn’t  turn  up  as  a smash  hit,  it  is  thumbed 
down  to  oblivion.  And  this  often  has  happened 
in  instances  where  top  star  value  exists,  as  well 
as  other  saleable  ingredients.  The  picture,  in 
such  cases,  isn’t  even  given  the  benefit  of  a 
single  trade  ad  to  inform  exhibitors  of  what  it 
has  to  offer  that  is  saleable  and  from  which 
some  idea  or  inspiration  may  be  derived  around 
which  exhibitors  could  build  a good  local  cam- 
paign. 

In  the  Exhibitor  Has  His  Say  department  in 
the  November  27  issue  of  Boxoffice,  A1  Zarzana 
and  Ray  Boriski,  who  operate  the  Venus  Theatre 
in  Houston,  Tex.,  had  this  to  say: 

“Ring  of  Fire”  from  MGM  is  a terrific,  super, 
great  motion  picture  that  did  nothing  and  we 
must  put  the  blame  on  somebody  for  not  selling 
it  from  the  start.  Much  junk  has  been  ballyhooed 
with  great  results,  and  much  good  product  such 
as  this  and  “The  Last  Voyage”  fell  along  the 
wayside  because  somebody  made  good  films  and 
then  completely  failed  in  selling  them  properly. 

Of  course,  by  the  time  the  films  hit  us  they  are 
either  known  or  unknown  as  far  as  the  public 
is  concerned  and  it  is  quite  a task  for  us  to  sell 
them  this  late.  The  film  has  action,  suspense, 
terrific  title,  good  color  and  swinging  music.  It 
will  appeal  to  the  teens  and  to  all.  Many  people 
said  they  are  seeing  it  again. 

There  are  producer-distributor  complaints  that 
it  doesn’t  pay  to  make  small-budget  pictures,  be- 
cause they  do  not  return  even  those  small  in- 
vestments. Yet,  there  are  many  small-budgeters 
that  could  bring  profitable  returns,  if  only  ex- 
hibitors were  better  informed — if  not  enthused 
— about  their  possibilities.  Nothing  sells  itself — 
even  the  biggest  and  best  pictures.  This  is  evi- 
denced by  the  big  campaigns  given  to  the  so- 
called  blockbusters,  even  though  they  may  have 
more  to  offer.  But  that  is  no  reason  to  neglect 
other  good  product  that  does  have  saleable  in- 
gredients. Whether  it  clicks  in  opening  or  test 
engagements  is  beside  the  point.  Surely,  it  would 


not  have  been  made  if  the  producer,  in  the  first 
place,  didn’t  believe  it  had  attraction  value, 
whether  in  cast,  story  or  gimmick  values,  or  in 
the  combination  of  the  lot. 

Through  the  years,  there  has  been  too  much 
dependence  on  how  a picture  fared  in  its  initial 
runs;  and  not  enough  attention  has  been  given 
to  second,  third  and  later  bookings.  Each  of 
these  has  a market  value  and  should  not  be 
downgraded  or  bypassed;  combined  they  hold 
the  difference  between  profit  and  loss.  And  the 
potential  they  afford  can  be  made  to  be  many 
times  greater.  General  Motors  doesn’t  just  sell 
its  Cadillacs;  it  also  sells — and  with  as  much, 
if  not  more,  constancy — its  Oldsmobiles,  Buicks, 
Pontiacs  and  Chevrolets  and  for  those  who  want 
smaller,  lower-cost  cars,  it  has  compact  models. 

Of  the  approximately  200  American-made 
features,  more  than  half  of  them  never  see  the 
light  of  an  individual  trade  advertisement! 
Product-hungry  exhibitors  are  eager  for  infor- 
mation that  will  help  them  to  buy,  book  and 
SELL  all  available  product,  but  this  need  is 
left  wanting.  How  can  producer-distributors 
expect  exhibitors  to  book  or  to  be  enthused  to 
the  point  of  exerting  more  effort  and  spending 
more  money  in  promoting  the  pictures  that  the 
producer-distributors  themselves  show  no  in- 
terest in  advertising  or  selling? 

Periodic  and  spasmodic  campaigns  have  their 
value  and  do  tend  to  stimulate  theatre  at- 
tendance. But  these  are  peaks  that  do  not  rise 
often  enough  to  keep  up  a steady  flow  of  patron- 
age, which  is  this  industry’s  crying  need.  As 
often  has  been  said,  this  is  a 52-week,  365-day-a- 
year  business  whose  stock  in  trade  is  not  merely 
what  it  has  to  sell,  but  how  much  and  how  well 
that  selling  is  done.  The  inspiration  for  this 
effort  must  come  from  the  filmmakers  and/ or 
their  distributing  outlets.  If  they  don’t  want 
their  pictures  to  be  treated  as  more  than  fill-ins, 
to  be  played  in  and  out  at  no  profit  to  the 
exhibitors  or  to  themselves — or  not  played  at 
all;  if  they  do  want  a good  return  on  their 
picture  investments,  whether  they  fall  into  the 
big-budget  or  small-budget  class,  they’ve  got 
to  make  this  known  to  the  exhibitors  by  the 
trade  backing  they  give  their  pictures.  Otherwise, 
they  give  accent  to  the  impression  that  if  the 
picture  isn’t  worth  advertising,  it  isn’t  worth 
playing. 


TRADE  PRACTICES  STILL  HIGH 
ON  ALLIED  CONVENTION  AGENDA 


1962  Should  Be  One  of  All-Time 
Great  Years  for  Exhibition:  Fine 


Miami  Beach — The  back-to-movies 
trend  of  the  last  year  is  gathering 
momentum  at  a rate  which  will  make 
1962  one  of  the  all-time  great  years 
in  exhibition,  Marshall  Fine,  Allied’s 
president,  declared  in  a convention 
message  published  in  the  1962  Mer- 
chandising Manual  distributed  to  dele- 
gates. 

Better-made  pictures,  with  improve- 
ments in  techniques,  production  val- 
ues, story  lines  and  star  attractions — 


including  the  development  of  fresh, 
new  personalities — seem  to  be  common- 
place in  the  lineup  of  1962  releases,  he 
said. 

“Whereas  the  quantity  of  releases 
could  always  be  increased  to  everyone’s 
advantage,  at  least  the  quality  of  those 
already  scheduled  for  early  release  is 
such  that  a steadily  increasing  pa- 
tronage can  rightly  be  expected,  and 
furthermore  be  pleased  and  contented 
with  what  they  view,”  Fine  declared. 


But  Picture  Merchandising 
Will  Get  the  Big  Play 
At  Miami  Beach  Meet 

MIAMI  BEACH — With  a program  de- 
signed for  both  business  and  pleasure, 
Allied  States  Ass’n  will  open  its  34th  an- 
nual convention  officially  at  the  Eden  Roc 
Hotel  here  Tuesday  (5),  although  the 
board  of  directors  has  been  in  session  for 
two  days.  As  a departure  from  normal  pro- 
cedure, the  convention  committee  has  al- 
lowed for  a day  of  leisure  between  the 
board  meetings  and  the  formal  opening  of 
the  business  sessions,  so  that  Monday  will 
be  devoted  to  any  foiTn  of  relaxation  de- 
sired by  the  delegates  and  their  wives. 

TOPICS  NOT  BLUEPRINTED 

High  on  the  agenda  of  the  program  are 
discussions  of  trade  practices,  film  rentals 
and  sales  policies — facets  which  always 
have  been  important  points  at  Allied  con- 
ventions, although  sidestepped  at  recent 
Theatre  Owmei's  of  America  conclaves. 

Specific  topics  or  angles  of  those  points 
have  not  been  blueprinted,  but  there  may 
be  a reintroduction  of  a proposal  made  at 
the  Allied  convention  of  1957  at  Kiamesha 
Lake,  N.Y.  At  that  time.  Allied  called  upon 
the  distributors  to  set  up  a new  releasing 
system,  at  least  on  an  experimental  basis, 
in  a move  to  relieve  the  print  shortage  re- 
sulting from  saturation  bookings. 

The  1957  convention  proposed  that  the 
distributors  split  up  the  country  into  sev- 
eral zones  and  stagger  the  releases  of  a 
number  of  pictures  among  the  new  zones. 
Allied  further  suggested  that  the  advertis- 
ing budgets  of  the  pictures  so  released  be 
apportioned  among  the  new  zones  so  that 
the  plan  would  be  most  effective  in  each 
zone  while  the  pictures  were  being  exhibited 
there.  It  was  contended  this  was  consistent 
with  sound  advertising  policy  and  would 
afford  a valuable  test  of  the  respective 
merits  of  national  and  localized  advertising 
for  motion  pictures. 

Allied  did  not  push  the  project  and 
nothing  came  of  it,  but  there  are  reports 
that  it  will  be  proposed  again. 

KEYNOTE  BY  FINE 

Ben  Marcus,  convention  chairman,  will 
deliver  the  welcome  address  at  the  formal 
opening  of  the  convention  Tuesday,  fol- 
lowing which  Marshall  Fine,  Allied  presi- 
dent, will  deliver  the  keynote  address.  After 
Milton  H.  London,  executive  director, 
makes  his  progress  report,  there  will  be  an 
open  discussion  of  picture  performance, 
film  rentals,  sales  policies  and  trade  prac- 
tices, moderated  by  a panel  of  film  buyers. 
American-International  Pictures  will  be 
the  host  at  the  convention  limcheon  at 
which  Dr.  Frederick  M.  Wirt,  associate  pro- 
fessor of  government  at  Denison  Univer- 
sity, will  ialk  on  the  dangers  of  censorship. 
Milton  Mor -^z,  AIP’s  director  of  advertising 
and  publici  , will  repre.sent  the  company 
at  the  lunch  ^on. 

The  afternoon  will  be  open  for  selected 


diversions  with  a calypso  party  hosted  by 
the  Pepsi-Cola  Co.  scheduled  for  the  eve- 
ning. This  will  be  in  the  form  of  an  out- 
door reception  and  barbecue. 

The  Wednesday  program  will  start  with 
a breakfast  meeting,  to  be  followed  by  fur- 
ther discussions  of  trade  practices  and  a 
session  on  drive-in  operations.  The 
luncheon  will  be  tendered  by  National  The- 
atre Supply  Co.  and  Motion  Picture  Adver- 
tising Service  Co.  and  will  honor  the 
motion  picture  tradepress.  The  afternoon 
will  be  open  for  “fun  in  the  sun”  until  7 
o’clock  when  ElectroCarbons  will  be  the 
host  at  a cocktail  party.  A screening  of 
“West  Side  Stoi*y”  will  be  presented  at  8:45 
p.m.  in  the  Sheridan  Theatre. 

AT  THURSDAY’S  MEETINGS 

The  business  sessions  on  Thursday  will 
be  preceded  by  a breakfast  meeting.  On 
tap  for  the  morning  sessions  will  be  new 
methods  of  merchandising  product,  dis- 
cussed by  a panel  of  exhibitors  and  dis- 
tributors, and  an  open  discussion  of  mer- 
chandising ideas.  National  Screen  Service 
will  be  the  host  at  the  luncheon.  The  day 
will  end  with  a reception  and  cocktail 
party  hosted  by  National  Carbon  Co.  and 
this  will  be  followed  by  the  Allied  Awards 
banquet,  of  which  the  Coca-Cola  Co.  will 
be  the  host.  Actor  George  Murphy  will 
preside  as  master  of  ceremonies. 

Scheduled  to  address  exhibitors  during 
the  convention  are  Emanuel  Frisch,  chair- 
man of  American  Congress  of  Exhibitors; 
Charles  E.  McCarthy,  executive  vice-presi- 
dent of  COMPO,  and  Richard  F.  Walsh, 
president  of  lATSE. 

Although  no  sessions  are  scheduled  for 
Friday,  some  unfinished  business  may  be 
discussed  at  a special  meeting  of  the  board. 
Board  sessions  began  at  10  a.m.  Saturday 
(2)  with  four  meetings  scheduled  over  the 
weekend.  Alexander  Film  Co.  was  host  at 
a dinner  for  the  directors  Saturday  night. 

A 92-page  merchandising  manual  has 
been  published  by  Allied  and  will  be  dis- 
tributed to  all  registered  guests.  The 
manual  contains  picture-selling  ideas,  a 
drive-in  operations  section,  information 
on  vending  of  concessions  and  a guide  to 
theatre  safety. 


MPAA  Promotes  Three 
To  Executive  V-P  Posts 

NEW  YORK — Two  new  vice-presidents 
and  the  elevation  of  three  vice-presidents 
to  executive  vice-presidents  of  the  Motion 
Picture  Ass’n  of  America  have  been  ap- 
proved by  the  board  of  directors. 

Ralph  Hetzel,  vice-president,  has  been 
appointed  executive  vice-president  in 
charge  of  the  New  York  office.  Charles  S. 
Boren,  executive  vice-president  of  the  Ass’n 
of  Motion  Picture  Producers  in  Hollywood, 
has  been  named  executive  vice-president 
of  the  MPAA.  Kenneth  Clark,  now  a vice- 
president,  has  been  made  executive  v-p 
in  charge  of  the  Washington  office. 

The  new  vice-presidents  are  Edward 
Cooper,  who  is  in  charge  of  federal  govern- 
ment relations,  and  Manning  “Tim”  Clagett 
who  handles  industry  relations  on  a state 
level.  Thus,  the  MPAA  now  has  an  execu- 
tive vice-president  in  each  of  its  principal 
offices,  although  their  duties  remain  about 
the  same. 


Astor  Pictures  Establishes 
Own  Literary  Department 

NEW  YORK — Astor  Pictures  has  set  up 
a literary  department  with  Joan  Foley, 
literary  agent,  in  charge,  and  with  Mar- 
garet Aylward  serving  as  story  editor. 

George  Foley,  president  of  Astor,  an- 
nounced the  formation  of  the  new  depart- 
ment and  the  acquisition  of  its  first  story 
property  at  a press  party  at  “21”  Club 
November  29.  He  said  the  creation  of  the 
department  would  play  an  important  part 
in  Astor’s  future  plans. 

“Not  only  is  Astor  interested  in  obtaining 
the  best  published  product  available  for 
future  motion  picture  coproductions  in 
both  the  United  States  and  the  rest  of  the 
world,”  Foley  said,  “but  it  is  our  intention 
to  work  closely  with  established  writers  in 
the  development  of  their  material  which 
can  be  coproduced  by  Astor  with  our  over- 
seas associates.  Our  literary  department 
will  work  with  writers,  publishers  and 
agents  toward  that  end.” 


4 


BOXOFFICE  ::  December  4,  1961 


SEE  AN  END  TO  'UNREALISTIC 
HIGH-TERM  RENTAL  CONTRACTS 


57  Cincinnati  Area  Theatres  Join 
In  COMPO  Merchandising  Drive 


ACE  Says  Some  Majors 
Taking  Steps  to  End 
Need  to  Renegotiate 

NEW  YORK — Steps  have  beQp  taken  by 
many  of  the  film  companies  to  establish 
new  procedures  in  drafting  sales  contracts 
so  that  initial  terms  have  a closer  rela- 
tion to  actual  fact  than  the  high  rental 
terms  policy  for  all  theatres  that  has 
been  in  effect  in  many  cases. 

AN  IMPORTANT  CONTRACT  SHIFT 

This  important  shift  in  the  basic  struc- 
ture of  film  contracts  was  revealed  Fri- 
day Q)  at  a tradepress  conference  called 
by  the  American  Congress  of  Exhibitors 
to  present  a report  on  developments  in 
trade  practices  coming  out  of  a series  of 
conferences  held  between  an  ACE  sub- 
committee and  sales  executives  of  film 
companies  during  the  spring  and  sum- 
mer months. 

The  new  policy  would  base  rental  terms 
on  a more  realistic  level,  tailored  to  indi- 
vidual theatres  rather  than  to  an  overall 
national  percentage  E>olicy,  requiring  sub- 
sequent negotiations  for  adjustment  of 
rentals. 

This  practice  of  signing  contracts  with 
initial  unrealistic  high  percentage  terms, 
which  subsequently  are  renegotiated  to 
lesser  terms,  represents  a great  waste  of 
time  and  effort  by  both  exhibitors  and  dis- 
tributors, the  ACE  committee  declared. 
And  it  was  the  section  on  this  phase  of 
the  recent  conferences  which  highlighted 
the  report. 

At  the  tradepress  conference,  the  com- 
mittee said  that  film  companies  now  also 
are  aware  of  the  objection  of  exhibitors 
to  have  changes  made  in  the  fine-print 
clauses  in  film  contracts  without  receiv- 
ing prior  notice.  One  company,  it  was  re- 
ported, already  has  modified  a recent 
change  in  its  fine-print  clauses  and  has 
promised  to  consult  with  exhibitors  before 
any  further  changes  are  made.  Another 
company  said  it  had  made  changes  sub- 
ject to  negotiation,  but  did  not  commit 
itself  to  further  notification  changes.  All 
other  companies,  however,  pledged  to 
notify  exhibitors  in  advance  before  changes 
were  to  be  made. 

AGREE  ON  SMALL  THEATRES 

There  was  agreement,  also,  on  the  im- 
portance of  keeping  small  theatres  open 
Two  companies  went  so  far  as  to  outline 
steps  they  had  taken  to  effectuate  this 
policy.  Paramount  and  United  Artists 
pointed  out  to  the  committee  that  it  is  their 
policy  to  sell  many  theatres  on  a flat  rental 
basis  as  an  aid  to  small  theatres  in  dis- 
tress, and  that  they  had  sold  and  would 
continue  to  sell  their  pictures  in  groups  in 
many  instances. 

The  committee  report  also  dealt  with 
discussions  on  such  problems  as  print  short- 
ages, bad  prints  and  competitive  bidding. 
A complete  report  on  these  and  other 


NEW  YORK — United  Artists’  “Pocketful 
of  Miracles”  has  been  booked  by  57  the- 
atres in  the  Cincinnati  exchange  area 
under  the  COMPO  merchandising  plan,  ac- 
cording to  Charles  E.  McCarthy,  executive 
vice-president  of  the  Council  of  Motion 
Picture  Organizations.  McCarthy  reported 
here  at  mid-week  that  there  was  a strong 
possibility  that  the  number  will  be  in- 
creased by  eight. 

The  COMPO  campaign  is  keyed  off  from 
the  downtown  first  run  in  the  three  major 
situations — Cincinnati,  Dayton  and  Colum- 
bus. McCarthy  said  the  17  keys  in  the  ex- 
change territory  were  now  booked  and  the 
first  engagements  would  start  Decem- 
ber 21,  with  Columbus,  Dayton  and  the 
majority  of  keys  to  start  a week  later.  All 
engagements,  first  and  subsequent  waves, 
will  have  played  off  by  the  end  of  January. 

Meanwhile,  it  was  announced  the  second 
picture  to  be  merchandised  by  COMPO  in 


phases  of  the  report  will  be  published  in 
next  week’s  issue  of  Boxoffice. 

The  ACE  report  on  the  shift  toward  more 
realistic  contractual  rental  terms  in  many 
respects  parallels  a report  made  four 
weeks  ago  by  Marshall  Fine,  president  of 
Allied  States  Ass’n,  on  meetings  held  with 
general  sales  managers  of  eight  major 
distributors.  At  that  time.  Fine  said  that 
six  of  the  eight  sales  executives  had  agreed 
to  an  Allied  proposal  that  all  film  con- 
tracts have  written  into  them  a dollar  scale 
on  percentage  pictures  based  on  previous 
grosses  and  previous  settlements. 

Under  this  policy,  he  said,  if  the  record 
of  an  individual  theatre  showed  that,  in 
the  past,  final  adjustments  averaged  35 
per  cent  on  a $1,500  gross,  32.5  per  cent 
on  a $1,200  gross,  30  per  cent  on  a $1,000 
gross,  etc.,  this  scale  would  be  written  into 
the  contract.  In  this  manner.  Fine  re- 
ported, “both  the  exhibitor  and  the  dis- 
tributor would  know  that  so  many  dollars 
would  be  paid  on  such-and-such  a gross” 
— and  thus  eliminate  lengthy  negotiations 
for  adjustments  on  high  percentage  terms. 

Fine  is  expected  to  expand  on  his  report 
at  this  week’s  Allied  convention  in  Miami 
Beach,  to  the  board  of  directors  and  on 
the  convention  floor. 


Four  Shorts  From  20th-Fox 

NEW  YORK  — 'Twentieth  Century-Fox 
short  subjects  division  will  release  two 
Movietone- Adventure  subjects  and  two 
Terrytoon  cartoons  in  December.  The  ad- 
venture subjects  are  “South  America  To- 
day” and  “Sound  of  Arizona.”  The  Terry- 
toons  are  “Tree  Spree”  and  “Sappy  New 
Year.” 


Cincinnati  will  be  20th  Century-Fox’s 
“Bachelor  Flat,”  starting  on  January  17. 
Alec  Moss,  cooi'dinator  of  the  plan,  said  the 
central  committee  had  been  screening 
other  pictures  which  had  been  offered. 

Jack  Haynes,  general  manager  of  Shor 
Theatres  and  chairman  of  the  central  ex- 
hibitors committee,  reported  that  the  cir- 
cuit heads  whose  theatres  were  participat- 
ing would  go  all  out  to  give  “Pocketful  of 
Miracles”  the  pre-selling  campaign  laid  out 
by  COMPO.  He  said  he  knew  of  some  the- 
atres that  had  juggled  playdates  to  accom- 
modate the  picture.  He  said  the  fact  that 
the  COMPO  campaign  operated  100  per 
cent  on  the  local  level  was  another  factor 
in  its  favor  because  theatres  that  normally 
did  not  get  advertising  assistance  could 
now  afford  to  enlarge  their  local  campaigns 
with  the  assistance  of  the  distributors. 
Haynes  said  he  was  looking  forward  to  fine 
grosses  on  the  picture. 


Early-Early  Show  Popular 
With  Greensboro  Women 

GREENSBORO,  N.  C.  — An  overflow 
crowd  of  college  girls,  housewives,  sales 
girls  and  nurses  turned  out  on  a recent 
Friday  at  6 a.m.  to  attend  a “wild  and 
wacky”  early-early  movie  at  a neighbor- 
hood theatre. 

“It  never  fails,”  said  Eugene  Street,  the 
theatre  manager.  “We  sold  out  completely.” 
He  said  he  had  used  the  gimmick  while 
managing  theatres  in  New  York  state,  “but 
I think  this  is  the  first  time  for  these 
parts.” 

There  were  only  five  males  in  the  audi- 
ence of  580.  “Since  it  was  primarily  for  the 
ladies,  men  couldn’t  come  unless  escorted 
by  the  girl  friend,”  the  manager  said. 

Street  served  coffee  and  doughnuts  from 
6 a.m.  until  the  curtain  went  up  at  6:45 
a.m.  (on  “Breakfast  at  Tiffany’s,”  with 
Audrey  Hepburn).  He  also  provided  free 
taxi  service. 

“All  they  had  to  do  was  let  us  know  the 
night  before  and  we  sent  a taxi  to  pick 
them  up,”  Street  explained.  However,  more 
than  half  the  audience  was  made  up  of 
girls  from  Woman’s  College,  a branch  of 
the  University  of  North  Carolina. 

The  theatre  (Cinema)  is  adjacent  to  the 
campus  and  the  girls  walked  over.  “The 
college  didn’t  sanction  the  early  movie, 
but  they  didn’t  disapprove,”  said  Street. 

“The  girls  aren’t  allowed  off  the  campus 
until  6:30  a.m.,  but  the  dean  of  students 
heard  that  some  of  the  girls  wanted  to  go 
and  she  passed  the  word  to  the  house 
mothers  to  let  them  out  at  6 ajn.  I got 
them  out  at  8:45  a.m.  in  time  for  9 o’clock 
classes.” 


BOXOmCE  ::  December  4,  1961 


5 


BISHOPS  CALL  FOR  NATIONAL 
POLICY  ON  CLASSIFICATION 


Self-Regulation  Is  Urged 
As  Answer  to  Threat 
Of  Film  Censorship 

WASHINGTON — An  industrywide  policy 
of  self-imposed  classification  of  motion 
pictures,  as  an  answer  to  the  threat  of 
censorship,  was  urged  this  week  by  the 
Roman  Catholic  Episcopal  Committee  on 
Motion  Pictures,  Radio  and  Television. 

In  a public  statement  issued  here,  the 
committee  reiterated  the  Catholic  position 
on  censorship — a preference  for  self -regu- 
lation on  the  part  of  the  motion  picture  in- 
dustry with  minimal  legal  controls — but 
warned  that  “the  freedom  of  the  screen  is 
in  greater  jeopardy  today  than  perhaps  at 
any  other  time  in  the  history  of  the 
medium.” 

FOR  CONCERTED  ACTION 

The  bishop’s  committee  believes  that  this 
threat  can  be  met  if  “there  is  a concerted 
effort  on  the  part  of  aU  to  recognize  indi- 
vidual responsibility  and  to  discharge  it 
with  intelligence  and  integrity.” 

“In  the  free  and  intelligent  discharge  of 
their  patronage  responsibilities,  the  public 
will  look  more  to  the  discriminating 
choice  on  their  own  part  rather  than  to  the 
law.  The  mutual  cooperation  of  filmmaker 
and  public  is  the  best  guarantee  of  a free 
and  responsible  screen,”  the  committee 
declared. 

Coupled  with  this  call  for  mutual  co- 
operation, came  warnings  of  the  failure  of 
industry’s  top  leadership  to  meet  responsi- 
bilities of  providing  classification  guidance 
for  parents,  in  an  era  of  filmmaking 
dominated  by  adult  themes. 

The  statement  took  note  of  a number  of 
instances  where  circuits  and  individual 
theatre  owners  have  instituted  film  classi- 
fication plans  of  their  own.  But  these,  the 
committee  felt,  were  not  enough  to  satisfy 
public  demands. 

“However  encouraging  and  commend- 
able these  proposals  and  practices  may  be, 
they  do  not  constitute  industry  policy.  A 
policy  commitment,  either  in  favor  of  or 
opposed  to  film  classification,  must  come 
from  the  leadership  of  the  industry  itself. 
If  anything,  that  leadership  has  expressed 
unalterable  opposition  to  voluntary  classi- 
fication.” 

QUESTION  LIBERALIZATION 

On  the  matter  of  the  recent  action  by  the 
Motion  Picture  Ass’n  of  America  in  per- 
mitting, under  its  Production  Code,  refer- 
ences in  films  to  the  subject  of  sex  aber- 
rations “providing  any  references  are 
treated  with  care,  discretion  and  restraint,” 
the  committee  declared: 

“Granted  that  films  which  contain  cer- 
tain ‘references’  to  perversion  can  be  made 
morally  acceptable  for  mature  audiences, 
we  question  the  acceptabUity  of  such  film 
material,  however  treated,  for  young  peo- 
ple. We  cannot  understand  why  in  making 
this  revision,  tl.e  Motion  Picture  Ass’n  has 
not  provided  a reasonable  provision  for 


Suggests  Compromise 
In  Ad  Censor  Issue 

NEW  YORK — Stanford  Smith,  executive 
director  of  the  American  Newspaper  Pub- 
lishers Ass’n,  has  suggested  that  the  film 
industry  and  the  newspapers  do  a little 
compi-omising  on  the  matter  of  censorship 
of  film  advertising. 

At  a meeting  with  the  advertising  and 
publicity  directors  committee  of  the  Mo- 
tion Picture  Ass’n  of  America,  Smith  said 
that  some  “give  and  take”  by  both  sides 
might  clear  up  some  of  the  misunderstand- 
ings. He  admitted  that  some  newspapers 
had  been  too  demanding  in  their  approval 
of  advertising  copy  and  that  the  film  com- 
panies, too,  might  have  gone  overboard 
with  their  ad  copy  and  art. 

Smith  expressed  the  opinion  the  time 
spent  in  fighting  the  issue  could  be  put  to 
better  use,  indicating  that  both  sides  might 
be  washing  valuable  time. 

The  ad-publicity  men  will  meet  with 
Smith  from  time  to  time,  but  no  decisions 
were  reached  at  the  initial  meeting  which 
was  attended  by  Charles  Levy,  committee 
chairman:  Jonas  Rosenfield,  vice-presi- 
dent of  Columbia  Pictures,  and  Taylor 
Mills,  director  of  public  relations  for  the 
MPAA. 


protection  of  the  young.  The  industry  has 
given  the  public  yet  another  reason  to 
justify  a demand  for  compulsory  classi- 
fication.” 

The  committee  pointed  out  that  past  ex- 
perience with  liberalization  and  modifica- 
tions of  the  Code  “argues  that  in  due  time 
irresponsible  excesses  will  arise  and  be 
tolerated.” 

The  bishops  pointed  to  a number  of 
factors  which  have  led  to  criticism  of  the 
film  industry  as  a whole  and  strengthened 
the  hand  of  those  advocating  censorship 
and/or  compulsory  classification.  Among 
these  were: 

• Distributors  of  foreign  films  have  now 
entered  into  greater  competition  with 
Hollywood  product.  “For  this  reason,  a 
continued  Olympian  indifference  on  the 
part  of  foreign  film  distributors  to  the  self- 
regulation of  the  Production  Code  author- 
ity cannot  be  interpreted  by  the  public  as 
anything  less  than  a refusal  by  them  to 
bear  their  share  of  responsibility  to  the 
film  industry  as  such  and  consequently  to 
the  public.” 

• 'The  rise  of  the  independent  producer 
has  been  “one  of  the  principal  reasons  for 
the  breakdown  of  the  Production  Code  op- 
eration. * » * The  competition  in  which 
major  companies  must  frequently  engage 
in  order  to  obtain  distribution  rights  for 
this  product  has  led  to  pressures  upon  the 
Code  Authority  to  compromise  its  stand- 
ards of  judgment.  The  administrators  of 
the  Code  are  less  to  blame  for  such  com- 


promise than  those  who  initiated  the  pres- 
sures. * * * * Independent  producers  must 
sincerely  recognize  that  the  Code  is  their 
agency  for  self -regulation  and  for  the  ful- 
fillment of  their  responsibility  to  the 
audience.” 

• “Public  resentment  toward  the  film  in- 
dustry is  further  aggravated  by  the  venal 
practices  of  its  advertising  departments. 
■“  * * Sensational  copy  for  films  in  theatre 
lobbies  and  in  our  newspapers  (even  for 
some  of  the  best  films  of  the  year) , trailers 
which  wring  out  every  last  ounce  of  shock 
value  for  the  films  they  advertise  not  only 
are  repulsive  and  frequently  dishonest,  but 
also  have  done  more  to  keep  good  people 
and  their  families  out  of  theatres  than  any 
other  single  factor.” 

• The  Legion  of  Decency  reports  a 
“disturbing  rise  in  the  number  of  burlesque 
and  nudist  films.  Exhibitors  who  specialize 
in  such  product  deserve  neither  respect  nor 
toleration  from  their  fellow  citizens.  Tech- 
nicalities of  law  may  save  them  from  crim- 
inal prosecution  but  public  opinion  can 
drive  them  from  our  midst.” 


A Herts-Lion  Subsidary 
To  Distribute  in  U.  S. 

LOS  ANGELES— A $700,000  outlay  in 
stock  and  cash  has  been  approved  by  the 
Herts-Lion  International  Corp.  board  of 
directors  to  form  a subsidiary,  the  Herts- 
Lion  Distributing  Co.,  for  distribution  of 
motion  pictures  in  the  United  States. 

Heading  the  new  company  will  be  Harry 
Gaffney,  owner  and  operator  of  his  own 
independent  film  exchange  currently  han- 
dling AIP,  Lippert  and  Favorite  Films 
product.  Gaffney  recently  returned  from 
an  extended  trip  throughout  the  country  to 
set  up  11  sub-franchise  distributors  for 
Herts-Lion  Distributing  and  is  now  buying 
product  for  them. 

The  new  organization  will  distribute 
spectacle  imports  in  the  million-dollar 
budget  class  as  well  as  Hollywood  produced 
films  in  the  less  than  $250,000  bracket,  ac- 
cording to  Gaffney,  who  further  announced 
conclusion  of  a deal  with  Frank  Sanders, 
president  of  Pacific  Thrift  and  Loan, 
whereby  H-L  purchased  three  such  low- 
budgeters. 

Herts-Lion  owns  outright  or  the  distribu- 
tion rights  to  eight  pictures  at  the  present 
time,  including  “The  Sinners,”  starring 
Peter  Breck  and  Karen  Kadler:  “Lust  to 
Kill,”  toplining  Don  Megowan,  Jim  Davis 
and  Allison  Hayes:  “Daughter  of  the  Sun 
God,”  starring  Lisa  Montell:  “Attack  of  the 
Jungle  Women,”  “Code  of  the  Under- 
world,” starring  Neil  Hamilton  and  John 
Heath:  “Cartoon  Festival,”  “Marie  of  the 
Island,”  starring  Belinda  Lee,  and  “Attack 
of  the  Barbarians,”  a $1,200,000  color 
spectacle  headlining  Anthony  Steele  and 
Robert  Alda. 

This  group  of  16  features  will  be  in- 
creased to  24  by  the  end  of  the  year,  Gaf- 
fney stated. 


8 


BOXOFTICE  ::  December  4,  1961 


We’ve  got  the  first,  the  only 
authentic  feature  filmed  in  the 
place  where  it  all  started . . . with 

the  stars  and  music  and 


personalities  who  started  it... 
at  New  York’s  world-famous 

Peppermint  Lounge. 
The  whole  sensational  Twist  story 
is  in  this  week’s  Life  magazine... 
and  the  sensation  is  coming 


to  your  screen  from  Paramount! 


Hey,  Mr.  Showman! 

Here  is  your  chance  to  capitalize 
on  this  great  sensation ! 

You  can  set  your  hookings  now  for 


New  Year’s  Eve  and  January  1st  for 


WITH  THE  HEADLINE-MAKERS  OF  THE 
TEMPLE  OF  TWIST,  THE  PEPPERMINT  LOUNGE! 


STARRING 

JOEY 


THE 


JO-ANN 


TEDDY 


DELSmiTERSCm 


ABiiiwtsidemTHE  PEPPERMINT  LOUNG 

Produced  by  Directed  by  Original  Screenplay  by 

HARRY  ROMM  • GREG  garrison  ■ hal  hackady-  a paramount  release 


ZOHRA 


Twist 


That 


Dial 


CA 

PARAMOUHT 

NOW! 


£ounge 


8 COMPANIES  LIST  57  FILMS 
FOR  RELEASE  IN  EARLY  1962 


16  New  Features  for  December; 
Majority  for  Family  Trade 


Hyman's  Interim  Schedule 
Includes  Some  Product 
Into  Middle  of  Year 

NEW  YORK — Fifty-seven  pictures  from 
eight  major  companies  for  release  during 
the  early  part  of  1962  are  listed  in  an  in- 
terim release  schedule  prepared  by  Edward 
L.  Hyman,  vice-president  of  American 
Broadcasting-Paramount  Theatres.  In  the 
lineups  of  Buena  Vista  and  United  Artists, 
titles  are  listed  into  mid-year.  (See  sep- 
arate story  for  Christmas  releases.) 

Hyman  said  the  release  schedule  had 
been  compiled  and  issued  in  the  interest 
of  orderly  release  of  quality  product,  adding 
that  he  was  enthusiastic  over  the  poten- 
tials of  the  first  quarter  of  1962,  based 
upon  his  analysis  of  the  films  which  will 
be  available. 

"In  publishing  the  first  quarter  avail- 
abilities at  this  time,”  Hyman  said,  “it  will 
give  exhibitors  all  over  the  country  an  op- 
portunity to  plan  their  advertising,  ex- 
ploitation and  promotional  campaigns  for 
the  first  quarter  in  advance.  This  release 
schedule  also  is  being  sent  to  all  distribu- 
tors so  that  they  may  be  in  a position  to 
know  what  their  competitors  are  releasing 
and,  thus,  be  able  to  avoid  a conflict  of 
stars  and  stories.” 

Hyman’s  next  release  schedule  will  be 
included  in  his  annual  report  from  Holly- 
wood, listing  releases  from  Easter  to  as 
far  into  1962  as  there  is  information. 

Allied  Artists  and  American-Interna- 
tional are  not  listed  in  the  current  report 
because  definite  release  dates  had  not 
been  determined.  The  others  reported  as 
follows ; 

BUENA  VISTA 

February-Easter:  "Pinocchio,"  (reissue),  animated 

cartoon. 

Easter;  "Moon  Pilot,"  Tom  Tryon,  Edmond  O'Brien, 
Brian  Keith. 

Mid-June:  "Big  Red,"  Walter  Pidgeon. 

Early  July;  "bon  Voyage,"  Fred  MacMurray,  Jane 
Wyman. 

COLUMBIA 

January;  "Advise  and  Consent,"  Henry  Fonda, 
Charles  Laughton,  Don  Murray;  "Sail  a Crooked 
Ship,"  Robert  Wagner,  Dolores  Hart,  Ernie  Kovacs; 
"Hellions,"  (color)  Richard  Todd,  Anne  Aubrey;  "Un- 
derwater City,"  (color)  William  Lundigan,  Julie  Adams. 

February:  "Walk  on  the  Wild  Side,"  Laurence 

Harvey,  Capucine,  Barbara  Stanwyck,  Jane  Fonda, 
Anne  Baxter;  "Only  Two  Can  Play,"  Peter  Sellers, 
Moi  Zetterling. 

March:  "Five  Finger  Exercise,"  Rosalind  Russell, 
Jack  Hawkins,  Maximilian  Schell;  "Best  of  Enemies," 
(color)  David  Niven,  Alberto  Sordi,  Michael  Wilding. 

METRO-GOLDWYN-MAYER 

January:  "The  Light  on  the  Piazza,"  Olivia  De- 
Hovillond,  Rossono  drozzi,  George  Hamilton. 

Februory:  "All  Fall  Down,"  Eva  Mane  Saint,  War- 
ren Beatty;  "Four  Horsemen  of  the  Apocalypse," 
Glenn  Ford,  Ingrid  Thulin,  Charles  Boyer.  Lee  J 
Cobb,  Poul  Lukas. 

March:  "A  Very  Private  Affair,"  Brigifte  Bardot; 
"Horizontol  Lieutenant,"  James  Hutton,  Paula  Pren- 
tiss. 

April;  "Sweet  Bird  of  Youfh,"  Paul  Newman,  Ger- 
oldine  Page. 

PARAMOUNT 

January-February;  "Hey,  Lef's  Twisf,"  Joey  Dee,  Jo 
Ann  Campbell,  Teddy  Randazzo;  "Too  Lafe  Blues  " 
Bobby  Dorm,  Stella  Stevens;  "Siege  of  Syracuse/' 
(color),  Tina  Louise,  Rosanno  Brozzi. 

Februory;  "Summer  and  Smoke,"  (color,  Ponovi- 
sion)  Lourence  Harvey,  Geraldine  Poge,  Rito  Moreno. 

March:  "Hell  Is  for  Heroes,"  Bobby  Darin,  Bob 
Newhorf,  Fess  Parker,  Harry  Guordino;  "Brush  Fire." 

20TH  CENTURY-FOX 

January:  "Bachelor  Flat,"  (color,  CinemaScope) 

Terry-Thomos,  Tuesday  Weld,  Richard  Beymer,  Ce- 


NEW  YORK — The  majority  of  the  16 
new  features  scheduled  for  release  during 
December,  which  culminates  in  Christmas- 
New  Year’s  showings,  are  color  films 
slanted  towards  the  vacationing  young- 
sters or  the  family  trade.  In  addition,  sev- 
eral other  big  pictures  will  be  playing  two- 
a-day  or  prerelease  engagements  during 
December  with  national  release  for  1962. 
December  1960  saw  17  new  features  in  re- 
lease. Most  of  the  December  films  were 
made  in  Hollywood. 

Broken  down  by  companies,  the  Decem- 
ber releases  will  be: 

AMERICAN  INTERNATIONAL— “Jour- 
ney to  the  Seventh  Planet,”  in  color,  star- 
ring John  Agar  and  Greta  Thyssen. 

ALLIED  ARTISTS — “The  George  Raft 
Story,”  starring  Ray  Danton  in  the  title 
role  with  Jayne  Mansfield,  Julie  London 
and  Barrie  Chase.  Samuel  Bronston’s  “El 
Cid”  will  be  playing  key  city  engagements 
at  two-a-day  in  December. 

BUENA  VISTA— Walt  Disney’s  “Babes 
in  Toyland,”  with  music  by  Victor  Her- 
bert, starring  Ray  Bolger,  Tommy  Sands, 
Annette  and  Ed  Wynn. 

COLUMBIA  — “Mysterious  Island,”  a 
Charles  H.  Schneer  production  filmed  In 
Europe  in  Super-Dynamation,  with  Michael 
Craig,  Joan  Greenwood  and  Michael  Cal- 
lan;  “Sail  a Crooked  Ship,”  starring  Robert 
Wagner,  Frankie  Avalon,  Dolores  Hart, 
Ernie  Kovacs  and  Carolyn  Jones;  “Cash 
on  Demand,”  a British  film  starring  Peter 
Cushing  with  Andre  Morell. 

CONTINENTAL— “Harold  Lloyd’s  Won- 
derful World  of  Comedy,”  made  up  of  his 
feature  films. 

MGM — “The  Wonders  of  Aladdin,”  pro- 
duced in  Tunisia  by  Joseph  E.  Levine,  star- 


leste  Holm;  "Madison  Avenue"  (CinemaScope)  Dana 
Andrews,  Eleanor  Parker,  Jeanne  Crain,  Eddie  Albert. 

February:  "Tender  Is  the  Night,"  (color,  Cinema- 
Scope) Jennifer  Jones,  Jason  Robards  jr.,  Tom  Ewell, 
Joan  Fontaine,  C.  Donova,  Jill  St.  John;  "Swingin' 
Along,"  (color,  CinemaScope)  Tommy  Noonan,  Pete 
Marshall. 

March;  "Satan  Never  Sleeps,"  (color,  CinemaScope) 
William  Holden,  Clifton  Webb,  France  Nuyen; 
"Woman-Hunt,"  (CinemaScope)  Steven  Peck,  Lisa  Lu, 
Barry  Kroeger. 

UNITED  ARTISTS 

January:  "The  Happy  Thieves,"  Rex  Harrison,  Rita 
Hayworth;  "Saintly  Sinners,"  Don  Beddoe,  Paul 
Bryar;  "Mary  Had  a Little,"  Agnes  Laurent,  John 
Bentley. 

February:  "One,  Two,  Three,"  James  Cagney,  Horst 
Buchholz,  Arlene  Francis;  "Deadly  Duo,"  Craig  Hill, 
Marcia  Henderson;  "Cold  Wind  in  August,"  Lola  Al- 
bright, Scott  Marlowe;  "Sergeants  3,"  Frank  Sinatra, 
Dean  Martin,  Sammy  Davis  jr.,  Peter  Lawford,  Joey 
Bishop. 

March:  "The  Children's  Hour,"  Aubrey  Hepburn, 
Shirley  MacLaine,  James  Garner;  "The  Clown  and 
the  Kid,"  John  Lupton,  Mike  McGreevy. 

April;  "The  Magic  Sword,"  (Easter)  Basil  Rath- 
bone,  Estelle  Winwood;  "Beauty  and  the  Beast," 
(Easter)  Mark  Damon,  Eduord  Franz,  Joyce  Toylor; 
"Birdman  of  Alcatraz,"  Burt  Lancaster,  Karl  Malden, 
Thelma  Ritter;  "Jessica,"  Maurice  Chevalier,  Angie 


ring  Donald  O’Connor  with  Vittorio  de 
Sica  and  Noelle  Adam. 

PARAMOUNT — “The  Errand  Boy,”  in 
color,  starring  Jerry  Lewis  with  Brian 
Donlevy.  Hal  Wallis’  “Summer  and  Smoke” 
will  be  playing  prerelease  in  December. 

SHOWCORPORATION— “A  Midsummer 
Night’s  Dream,”  a puppet  feature  produced 
in  Poland  in  color  with  the  voices  of  Rich- 
ard Burton  and  the  Old  Vic  Players. 

’TWENTIETH  CENTURY-FOX  “The  Sec- 
ond Time  Around,”  in  CinemaScope  and  De 
Luxe  Color,  starring  Debbie  Reynolds, 
Steve  Forrest,  Andy  Griffith,  Thelma  Rit- 
ter and  Juliet  Prowse;  “The  ’Two  Little 
Bears,”  in  CinemaScope  and  color,  starring 
Jane  Wyatt,  Eddie  Albert,  Brenda  Lee  and 
Jimmy  Boyd. 

UNITED  ARTISTS  — Prank  Capra’s 
“Pocketful  of  Miracles,”  in  color,  starring 
Glenn  Ford,  Bette  Davis,  Hope  Lange,  Ar- 
thur O’CTonnell,  Edward  Everett  Horton  and 
Thomas  Mitchell;  Billy  Wilder’s  “One,  ’Two 
Three,”  in  Panavision,  filmed  in  Germany, 
starring  James  Cagney,  Arlene  Francis, 
Horst  Buchholz,  Pamela  Tiffin,  Howard 
St.  John  and  Lilo  Pulver.  Stanley  Kra- 
mer’s “Judgment  at  Nuremberg”  and  the 
Mirisch  Company’s  “West  Side  Story”  will 
be  playing  prerelease  two-a-day  engage- 
ments in  key  cities  in  December. 

UNIVERSAL-INTERNATIONAL  — Ross 
Hunter’s  “Flower  Drum  Song,”  from  the 
Rodgers  and  Hammerstein  musical,  starring 
Nancy  Kwan,  James  Shigeta,  Myoshi 
Umeki  and  Juanita  Hall,  will  be  prereleased 
in  December. 

WARNER  BROS. — “The  Roman  Spring 
of  Mrs.  Stone,”  from  Tennessee  Williams’ 
only  novel,  produced  in  England  in  color, 
starring  Vivien  Leigh,  Warren  Beatty,  Jill 
St.  John,  Lotte  Lenya  and  Jeremy  Spenser. 


Dickinson,  Agnes  Moorehead;  "Line  of  Duty,"  Chris 
Warfield,  Enn  O'Donnell. 

May:  "Here  Come  the  Kwimpies,"  (formerly  "Pio- 
neer Go  Home")  Elvis  Presley. 

UNIVERSAL 

January:  "Flower  Drum  Song,"  (color,  Panavision) 
Nancy  Kwan,  Miyoshi  Umeki,  James  Shigeta,  Juanita 
Hall. 

February:  "Spartacus,"  (color)  Kirk  Douglas,  Lau- 
rence Olivier,  Jean  Simmons,  Charles  Laughton,  Peter 
Ustinov,  John  Gavin,  Tony  Curtis, 

March:  "Lover  Come  Back,"  (color)  Rock  Hudson, 
Doris  Day,  Tony  Randall,  Edie  Adams,  Jack  Oakie, 
Jack  Kruschen;  "Desert  Patrol,"  Richard  Atten- 
borough, Jack  Gregson,  Michael  Craig,  Dermot 
Walsh. 

April:  "The  Outsider,"  Tony  Curtis;  "Nearly  a 

Nasty  Accident,"  Jimmy  Edwards,  Kenneth  Connor, 
Shirley  Eaton,  Ronnie  Stevens. 

May:  "Cape  Fear,"  Gregory  Peck,  Robert  Mitchum, 
Polly  Bergen. 

WARNER  BROS. 

January:  "The  Singer,  Not  the  Song,"  (color)  Dirk 
Bogarde,  John  Mills,  Mylene  Demongeot. 

February:  "Lad;  a Dog,"  (color)  Peter  Breck,  Peggy 
McCay;  "A  Majority  of  One,"  (color)  Rosalind  Rus- 
sell, Alec  Guinness. 

March;  "The  Couch,"  Grant  Williams,  Shirley 
Knight;  "Malaga,"  Dorothy  Dandridge,  Trevor  How- 
ard, Edmund  Purdom. 


10 


BOXOFFICE  ::  December  4.  1961 


MGM 


PRESENTS 


An  All  New  Series  Of 


TOM  and  JERRY 
CARTOONS 

I IN  WIDE  SCREEN  AND  METROCOLOR 

I - ★ - 

Available  for  Bookings 


World-wide  News  at  its  best  is  brought  to  you  in  M-G-M’s 
NEWS  OF  THE  DAY.  Carefully  edited  by  a staff  of  seasoned 
news  analysts,  it  presents  a comprehensive  picture  of  the  news 
as  it  happens.  Released  twice  weekly  — 104  issues  a year! 


In  response  to  world-wide  public  and 
exhibitor  demand  for  “TOM  and  JERRY” 
cartoons,  Metro-Goldwyn-Mayer  is  preparing 
and  will  release  eleven  new  subjects  during 
the  next  year. 

Three  of  these  cartoons  are  immediately 
available  for  bookings  in  theatres  both  here 
and  abroad.  They  are  “Switchin  Kitten,” 
“Down  and  Outing,”  and  “Greek  to  Me-ow.” 
All  are  completely  new  cartoons  in  Wide 
Screen  and  Metrocolor. 

“TOM  and  JERRY”  cartoons  have  proved 
to  be  so  popular  that  many  theatres,  both 
here  and  abroad,  regularly  book  “TOM  and 
JERRY”  Festivals,  a program  made  up 
entirely  of  these  cartoons. 


IN  SHORT-FOR  THE  BEST  IN  SHORT  FEATURES  ...  CONTACT  YOUR  M-G-M  BRANCH 


Stanley  Warner  Reports 
Banner  Fiscal  Year 


NEW  YORK — Stanley  Warner  Corp.  and 
its  subsidiaries  had  the  second  highest 
profitable  year  in  its  history  for  the  12 
months  ended  August  2S  and  the  highest 
from  the  standpomt  of  gross  income,  S.  H. 
Fabian,  president,  reported  Wednesday, 
November  29. 

Fabian  said  theatre  admissions,  mer- 
chandise sales  and  other  income  amounted 
to  $134,720,700,  which  was  $2,567,000  more 
than  that  of  the  previous  year  by  1.9  per 
cent.  Net  income,  after  all  charges,  in- 
creased 22.4  per  cent  from  $3,513,800  in  the 
1960  fiscal  year  to  $4,301,900  for  the  year 
ended  last  August  26.  Charges  for  depreci- 
ation and  amortization  aggregated  $4,455,- 
900  in  1961,  an  increase  of  $375,300  over 
similar  chai'ges  in  1960. 

The  earnings  for  1961  were  equivalent  to 
$2.12  per  share  of  common  stock  which 
compared  with  $1.73  per  share  earned  dur- 
ing the  prior  year'.  The  52  weeks  covered 
by  Stanley  Warner’s  1961  fiscal  year  em- 
bi’aced  most  of  the  period  of  the  1960-61 
recession,  Fabian  said. 

Commenting  on  cmTent  prospects, 
Fabian  said  the  company’s  budgets  called 
for  an  increase  in  both  gi’oss  income  and 
net  profit,  reflecting  not  only  the  antici- 
pated rise  in  consumer  spending,  but  also 
management’s  belief  the  competitive  posi- 
tion would  be  improved. 

The  disposal  of  marginal  theatres  re- 
sulted in  a loss  of  $844,300,  of  which  $460,- 
000,  equivalent  to  the  saving  in  fedei-al  in- 
come taxes  which  would  have  been  pay- 
able except  for  such  loss,  was  charged  to 
the  net  income  and  the  balance  to  earned 
surplus. 

Fabian  said  Stanley  Warner  ended  the 
year  in  a strong  financial  position,  with 
cuiTent  assets  at  $48,215,500,  which  was 
$10,383,200  greater  than  the  sum  of  all 
liabilities.  Cash  on  hand  amormted  to  $12,- 
081,000,  an  increase  of  $3,571,000  above 
that  of  a year  ago.  Working  capital  totaled 
$29,508,700. 

Stanley  Warner  disposed  of  12  properties 
during  the  year  and  modernized  six  the- 
atres, namely,  the  Strand,  Albany;  Allen, 
Cleveland;  State,  Johnstown,  Pa.;  Stanley 
Warner,  Beverly  Hills,  Calif.,  and  the 
Roger  Sherman,  New  Haven.  A new  1,200- 
seat  theatre,  the  Cheltenham,  near  North 
Philadelphia,  was  opened  in  September. 
Leases  were  signed  for  two  additional  the- 
atres to  be  built  next  year  in  shopping 
centers  in  Hamden,  Conn.,  and  La  Mirada, 
Calif.  The  circuit  operates  more  than  200 
theatres. 

Referring  to  upcoming  pictures,  Fabian 
said  the  product  prospects  were  indicative 
of  higher  boxoffice  receipts  in  1962. 

Stanley  Warner  subsidiaries  consist  of 
Playtex,  Sarong  and  pharmaceutical  and 
industrial  chemicals. 


'Temptation'  to  Shelton 

NEW  YORK— William  Shelton  Films, 
Inc.,  has  acquired  the  United  States  rights 
to  the  Italian  production,  “Temptation.” 
Rassana  Podesta,  Dawn  Addams,  Magali 
Noel  and  Christian  Marquand  are  the  stars. 


Irving  Levin  Is  Elected 
NT&T  Vice-President 

LOS  ANGELES  — Irving  H.  Levin  has 
been  elected  a vice-president  of  National 
Theatres  & Television, 
Inc.,  by  the  board  of 
directors,  it  is  an- 
nounced by  Eugene 

V.  Klein,  president  of 
the  company.  Levin 
will  function  in  over- 
all company  opera- 
tions. Other  vice- 
presidents  are  Alan 
May,  finance  and 
treasurer,  and  Robert 

W.  Selig,  general 
manager  of  theatre 
operations. 

Elected  an  NT&T  du-ector  on  Aug.  9, 
1961,  Levin  has  been  active  for  the  past  13 
years  in  various  executive  capacities  in  the 
exhibition,  distribution  and  production 
phases  of  the  motion  picture  industry. 

From  1956  through  1959,  Levin  was  presi- 
dent of  AB-PT  Pictures  Corp.  and  AB-PT 
Distributing  Co.,  Inc.  Recently  he  divested 
all  of  his  interests  in  production  and  distri- 
bution. This  included  the  sale  of  his  inter- 
est in  Atlantic  Pictures  Corp.,  which  he 
headed  as  president,  to  Harry  L.  Mandell. 


Rackmil  Optimistic  for  U-I 
After  European  Meetings 

PARIS — Milton  R.  Rackmil,  president  of 
Universal,  forecast  a record  year  for  the 
company  both  overseas  and  in  the  U.S.,  as 
he  concluded  the  first  in  a series  of  three 
European  sales  meetings  November  27. 

“Although  Universal  will  be  celebrating 
its  50th  anniversary  in  1962  and  is  the 
oldest  company  in  the  industry,  we  are 
young  and  aggressive  in  our  techniques.  I 
feel  this  new  enthusiasm  which  our  people 
are  demonstrating  being  reflected  through- 
out the  entu'e  industry,”  Rackmil  said. 

Americo  Aboaf,  vice-president  and  for- 
eign general  manager,  who  conducted  the 
meeting  with  Rackmil,  expressed  his  great 
confidence  in  U-I  product  for  the  anni- 
versary year  and  confidently  anticipated  a 
20  to  25  per  cent  increase  in  global  grosses 
for  that  period. 


Col.  Stockholders  to  Elect 
9 Directors  on  Dec.  20 

NEW  YORK — 'The  nine  members  of  Co- 
lumbia Pictures’  board  of  directors  will  be 
nominated  for  reelection  on  December  20, 
the  date  of  the  company’s  annual  meeting 
of  stockholders.  Eligible  stockholders  to 
vote  will  be  those  of  record  on  November 
30. 

The  board  consists  of  A.  Schneider,  A. 
Montague,  Leo  Jaffe,  Leo  Blanche,  Donald 
Stralem,  A.  M.  Sonnabend,  Samuel  Briskin. 
Alfred  Hart  and  Mendel  Silberberg. 


Screen  Gems'  Progress 
Is  Shown  Visually 

NEW  YORK — Screen  Gems’  first  stock- 
holders meeting  since  it  became  a publicly 
held  company  was  one  of  the  most  un- 
usual ever  witnessed,  according  to  share- 
holders present.  Instead  of  detailing  cold 
figures  and  predictions,  the  story  of 
Screen  Gems,  a subsidiai*y  of  Columbia  Pic- 
tures, was  told  by  the  use  of  slides,  film  and 
animated  visual  material  projected  on  a 
large  screen.  Charts  showing  sales  backlog, 
contractual  commitments  and  potential 
residual  value  were  presented,  along  with 
scenes  from  its  current  television  shows 
and  re-runs. 

As  for  the  financial  status  of  the  com- 
pany, Leo  Jaffe,  first  vice-president  and 
treasurer,  revealed  that  the  fu-st  quarter 
earnings  were  double  those  of  the  same 
period  last  year:  $341,735,  or  13  cents  a 
share,  this  year,  against  $152,545  in  1960, 
or  6 cents  a share.  Gross  income  for  the 
two  periods  were  $7,448,000  and  $6,218,000, 
respectively.  There  are  2,538,400  shares 
outstanding,  of  which  288,400  shares  are 
publicly  owned,  with  Columbia  Pictures 
holding  2,250,000  shares. 

A recapitulation  of  fiscal  1961  showed 
that  for  the  year  ended  last  July  1,  total 
income  was  $55,821,052,  compared  to  $41,- 
690,402  in  the  year  ended  June  25,  1960. 
Net  income  totaled  $2,665,371,  or  $1.05  per 
share,  compared  with  $1,620,017,  or  64 
cents  per  share,  for  the  previous  year. 

All  nominated  directors  were  re-elected: 
A.  Schneider,  Leo  Jaffe,  Jerome  Hyams, 
William  Dozier,  A.  Montague,  Samuel  J. 
Briskin,  Alfred  Hart,  Louis  J.  Barbano, 
Donald  S.  Stralem,  Leo  M.  Blancke  and 
John  H.  Mitchell. 


UA  Theatre  Circuit  Had 
$317,907  Year's  Profit 

NEW  YORK— A net  profit  of  $317,907 
was  earned  by  United  Artists  Theatre  Cii  - 
cuit  for  the  year  ended  last  August  31.  The 
net  was  equal  to  27  cents  a share.  In 
fiscal  1960,  the  profit  was  $403,073,  or  34 
cents  a share. 

In  a report  to  stockholders,  George  P. 
Skouras,  board  chairman,  said  that  theatre 
operations  had  shown  a profit  for  the  first 
time  since  1956.  He  said  the  decrease  in 
earnings  this  year  was  due  to  a decline  in 
profits  from  the  distribution  of  “South 
Pacific,”  in  which  the  company  par- 
ticipates. 

Among  the  diversification  enterprises  in 
which  UATC  is  involved  are  bowling  alleys, 
antenna  systems,  real  estate  and  Magna 
Pictures  Corp. 


Carbery  in  New  Post 

NEW  YORK — James  S.  Carbery,  former 
head  of  United  Artists  Theatres  on  the 
west  coast,  has  joined  the  Grand  Bahama 
Development  Co.  in  an  executive  capacity. 
For  the  last  year,  Carbery  has  been  associ- 
ated with  the  Walter  Reade  Organization. 


Pepsi-Cola  Declares  Dividend 
NEW  YORK — The  board  of  directors 
of  Pepsi-Cola  Co.  on  November  21  declared 
a regular  quarterly  dividend  of  35  cents 
per  share,  payable  December  30,  to  stock- 
holders of  record  at  the  close  of  business 
on  December  11. 


Irving  H.  Levin 


12 


BOXOFFICE  ::  December  4.  1961 


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Romm's  Twist  Feature 
Ready  for  New  Year's 

NEW  YORK — The  current  international 
dance  craze,  the  Twist,  although  only  a 
few  months  old.  will  be  the  subject  of  a 


HARRY  ROMM 


featm-e  film  before  the  end  of  1961,  a 
record  in  that  the  picture  was  conceived, 
shot  in  20  days  and  will  be  on  the  screen 
in  only  six  weeks,  according  to  Harry 
Romm,  producer  of  the  picture  for  Para- 
mount release. 

Romm,  who  started  filming  “Hey,  Let’s 
Twist’’  at  the  Pathe  Studios  in  Manhattan 
November  20,  is  using  the  Peppermint 
Lounge  location,  where  the  dance  craze 
started,  for  much  of  the  filming  and  is 
employing  Joey  Dee  and  the  Starliters, 
who  helped  to  make  the  new  dance  the 
sensation  it  is.  Romm,  who  has  Dee  under 
contract  for  two  more  pictures,  predicts 
the  youngster  will  become  a popular  film 
favorite  after  “Hey,  Let’s  Twist’’  is  re- 
leased. 

Paramount,  which  is  financing  Romm’s 
feature,  is  woi’king  on  key  city  bookings 
for  New  Year’s  Eve.  “Hey,  Let’s  Twist”  has 
an  original  story  by  Hal  Hackady,  is  being 
directed  by  Greg  Garrison,  and  will  be  ap- 
proximately 90  minutes  long,  Romm  said. 
In  addition  to  Joey  Dee  and  the  Star- 
liters  and  the  Peppermint  Loungers,  all 
playing  themselves,  the  picture  will  have 
a story  line  enacted  by  Zohra  Lampert, 
currently  playing  in  “Splendor  in  the 
Grass”:  Kay  Armen,  popular  recording 
star;  Teddy  Randozzo,  nightclub  singer, 
and  Dino  de  Luca.  This  picture  is  not  just 
a series  of  specialty  acts,  Romm  stressed. 

Among  the  selling  angles  for  “Hey,  Let’s 
Twist,”  will  be  a Roulette  Records  album 
from  the  film,  which  will  be  available  in 
mid-December.  This  follows  the  current 
newspaper  breaks  on  the  Twist,  which 
have  made  the  Peppermint  Lounge  a mecca 
for  New  Yorkers,  including  society  folk 
and  star  entertainers.  In  just  a few  weeks, 
the  Twist  craze  has  spread  over  the  U.  S. 
and  abroad.  However,  there  is  nothing 
suggestive  in  the  dance,  which  is  enjoyed 
by  teenagers  and  older  folk  alike,  because 
the  two  participants  dance  apart  with  no 
personal  contact,  Romm  said. 

Romm,  who  claims  he  was  first  to  rec- 
ognize the  talent  potentials  of  Frank  Sin- 
atra, Marilyn  Monroe  and  other  top  names, 
produced  his  first  picture,  “Swing  Parade 
of  1946,”  for  Monogram:  later  produced 
“Ladies  of  the  Chorus,”  with  Miss  Monroe 
in  a secondary  lead,  in  1948  and,  after 
several  years  in  television,  made  exploita- 
tion features  for  Columbia,  including  “Hey 
Boy,  Hey  Girl,”  starring  Louis  Prima  and 
Keely  Smith,  and  “Have  Rocket,  Will 
Travel,”  starring  the  Three  Stooges,  which 
was  made  in  only  ten  days. 


Universal  Sets  4 Meetings 
To  Lay  Anniversary  Plans 

NEW  YORK — Universal  has  scheduled 
four  regional  sales  meetings  to  set  plans 
for  the  company’s  golden  anniversary  cele- 
bration next  year  and  the  launching  of  the 
sales  drive  honoring  Milton  R.  Rackmil, 
president. 

The  first  was  held  in  the  Hotel  Summit 
in  New  York  Friday  and  Saturday  (1,  2). 
The  second  will  take  place  Monday  (4)  and 
Tuesday  (5)  in  the  Ambassador  East  in 
Chicago,  the  third  December  7,  8 in  the 
Statler  Hilton  in  Dallas  and  the  fourth  in 
the  Fairmont  Hotel  in  San  Francisco  on 
December  11,  12. 

Henry  H.  “Hi”  Martin,  vice-president 
and  general  sales  manager,  will  preside  at 
the  sessions.  F.  J.  A.  McCarthy,  assistant 
general  sales  manager,  will  accompany 
Martin  to  the  New  York  and  Chicago  meet- 
ings. James  J.  Jordan,  circuit  sales  man- 
ager, will  join  Martin  at  the  Dallas  and 
San  Francisco  sessions. 

Philip  Gerard,  eastern  advertising  and 
publicity  director,  will  outline  promotion 
plans  in  New  York,  assisted  by  Jeff  Living- 
ston, executive  coordinator  of  sales  and  ad- 
vertising; Herman  Kass,  executive  in 
charge  of  national  exploitation;  Paul 
Kamey,  eastern  publicity  manager,  and 
Jerome  M.  Evans,  eastern  promotion  man- 
ager. Livingston  also  will  attend  the  Chi- 
cago, Dallas  and  San  Francisco  meetings. 


31-Year-Old  Exhibitor 
Elected  City  Mayor 

CUMBERLAND,  KY. — This  community’s 
new  mayor  is  Sam  Isaac,  31-year-old  ex- 
hibitor and  secre- 
tary-treasurer of  the 
Cumberland  Amuse- 
ment Co.  which  op- 
erates a chain  of  the- 
atres in  Kentucky 
and  Virginia. 

Isaac  won  the  may- 
or’s post  in  an  elec- 
tion which  drew  the 
largest  number  of 
ballots  ever  recorded 
in  a municipal  con- 
test here — more  than 
1,400  votes  cast  in  a 
city  with  a 5,200  population. 

The  new  mayor,  who  succeeds  70-year-old 
H.  H.  Jacobs,  has  played  a prominent  role 
in  civic  affairs  for  many  years.  He  was  in- 
strumental in  obtaining  a state  park  for 
the  community  as  well  as  a liberal  arts 
college.  He  is  on  the  board  of  the  Guar- 
anty Deposit  Bank  and  radio  station 
WCPM.  He  is  married  and  is  the  father 
of  four  children. 


Herbert  Robinson  Named 
To  BV  Eastern  Post 

NEW  YORK  — Herbert  L.  Robinson, 
branch  manager  for  Buena  Vista  in  Char- 
lotte for  a number  of  years,  has  been 
named  assistant  eastern  division  manager 
by  Irving  H.  Ludwig,  president.  In  his  new 
post,  Robinson  will  assist  James  V.  O’Gara, 
eastern  division  manager. 

Robinson  succeeds  Leo  Greenfield,  re- 
cently promoted  to  BV  western  division 
manager.  Prior  to  joining  Buena  Vista, 
Robinson  was  with  RKO  Radio  and 
Columbia. 


Film  Industry  Week 
Held  in  Toronto 

TORONTO — It  was  motion  picture  in- 
dustry week  in  this  capital  city  of  On- 
tario with  film  representatives  in  town 
from  all  sections  of  the  Dominion  for  a 
series  of  conferences. 

Every  provincial  or  regional  theatre  or- 
ganization from  coast  to  coast  had  rep- 
resentatives here  for  the  annual  session  of 
the  National  Committee  of  Motion  Pictui-e 
Exhibitors  Ass’ns  of  Canada;  distributor 
and  exhibitor  leaders  sat  down  together  in 
sessions  of  the  Motion  Picture  Industry 
Council  of  Canada,  and  veterans  of  the 
trade  gathered  for  the  tenth  annual  awards 
dinner  of  Canadian  Picture  Pioneers. 

'The  nearly  week-long  business  and 
social  activity  got  under  way  Monday  when 
the  Motion  Picture  Theatres  Ass’n  of  On- 
tario held  its  annual  session,  which  was 
marked  by  a feeling  of  progress  and  suc- 
cess. A resume  of  the  breaking  of  the  rigid 
Ontario  ban  on  Sunday  shows,  after  years 
of  agitation,  was  recoimted  by  E.  G.  Forsyth 
and  Ai'ch  Jolley.  Also  enacted  in  the  1960- 
61  association  year  was  an  amendment  to 
the  provincial  theatres  act  to  permit  ad- 
mission of  unaccompanied  children  to  the- 
atres until  7:30  p.m.  Also  making  reports 
were  H.  C.  D.  Main,  John  Clarke  and  Nick 
Korman. 

Walter  Rawcliffe,  sales  promotion  and 
merchandising  manager  for  the  T.  Eaton 
Co.  chain,  spoke  at  the  luncheon  meeting 
in  the  King  Edward  Hotel. 

Monday  evening  was  Canadian  Picture 
Pioneers  night.  The  benevolent  and  social 
organization  named  R.  W.  Bolstad,  execu- 
tive of  Famous  Players  Canadian  Corp.,  as 
the  Canadian  Pioneer  of  the  Year. 

On  Wednesday  and  Thursday,  the  Motion 
Picture  Industry  Council  conducted  its  dis- 
cussions under  the  chairmanship  of  Frank 
Fisher,  covering  production,  laboratory, 
distribution,  exhibition  and  equipment 
fields.  Luncheon  hosts  were  the  Canadian 
Motion  Picture  Distributor  Ass’n  and 
General  Sound  & Theatre  Equipment,  Ltd. 


Establish  Production 
Studios  in  Vancouver 

VANCOUVER,  B.  C. — Negotiations  have 
been  concluded  in  Vancouver  to  bring 
Commonwealth  Film  Productions  plans  for 
the  establishment  of  a film  industry  in 
western  Canada  closer  to  completion. 
Union  agreements  will  enable  Common- 
wealth to  start  production  even  before  its 
Hollyburn  Studio  stages  can  accommodate 
interior  photography. 

A three-year  basic  agreement  with  the 
International  Alliance  of  Theatrical  Stage 
Employes  was  signed  when  international 
representatives  of  the  lATSE  of  Hollywood, 
Zeal  Fairbanks  and  fom’th  vice-president 
O.  M.  Jackson  met  with  Commonwealth 
Film  officials  last  week.  An  agreement  with 
the  International  Brotherhood  of  Electri- 
cal Workers  was  also  reached. 

The  lATSE  has  been  represented  in  Van- 
couver by  five  local  unions  covering  the 
amusement  industry.  A studio  motion  pic- 
ture technicians’  local  will  be  estabUshed 
here  as  a result  of  efforts  initiated  by 
Richard  Walsh,  lATSE  president,  six 
months  ago.  All  motion  picture  crafts  will 
be  incorporated. 


Sam  Isaac 


14 


BOXOFFICE  December  4,  1961 


I, 

t 


“TAKE  CHANCES?”  “Not  I,”  said  the  ironworker.  “Nor  I,”  added  the  photographer 

who  made  the  shot.  And  right  they  were— especially  the  photographer,  because  with  him 
the  pattern  of  success  certainly  is  "'Take  no  chances  . . . always  load  with  Eastman  Film.” 
For  example,  if  it’s  black  and  white:  Load  with  the  new  Eastman  Double-X.  High  speed! 
Fine-grain  characteristics ! Added  depth ! Excellent  resolution ! Plus  the  advice  and  coopera- 
tion of  the  Eastman  Technical  Service.  For  more  information,  write  Motion  Picture  Film  Dept., 
EASTMAN  KODAK  COMPANY,  Rochester  4,  N.  Y. 

East  Coast  Division,  342  Madison  Avenue,  New  York  17,  N.  Y.  • Midwest  Division,  130  East  Randolph  Drive, 
Chicago  1,  111.  • West  Coast  Division,  6706  Santa  Monica  Blvd.,  Hollywood  38,  Calif. 

Or— for  the  purchase  of  film:  W.  J.  German,  Inc.  Agents  for  the  sale  and  distribution  of  Eastman  Professional 
Films  for  motion  pictures  and  television.  Fort  Lee,  N.  J.,  Chicago,  III,  Hollywood,  Calif. 


BOXOFFICE  December  4,  1961 


15 


i 


LETTERS 


(Letters  must  be  signed.  Names  withheld  on  request) 


Favors  Government  Subsidies 

Hollywood  vitally  needs  government  sub- 
sidies to  compete  with  subsidized  foreign 
movie-makers.  I am  therefore  taking 
issue  with  the  talented  and  capable  Frank 
Capra’s  fears  of  Washington  pressure  and 
censorship  (Boxoffice  Nov.  20). 

With  all  respect  to  Capra’s  artistic  in- 
tegi'ity,  we  are  approaching  a survival 
situation.  Twenty  foreign  govermnents  are 
giving  important  subsidies  to  their  pro- 
ducers while  Hollywood  faces  rising  taxes 
and  costs. 

The  low-budget  pictures  are  already 
being  driven  out  of  this  country,  and  I 
speak  with  the  authority  of  having  made 
270  such  $100,000-or-under  pictures  in  18 
years,  more  than  any  other  producer. 
Drive-ins  and  other  theatres  are  now  buy- 
ing half  their  second  features  from  the 
British,  Italians,  and  others  who  are  now 
producing  directly  for  this  market,  which 
American  producers  are  progressively 
abandoning  as  unprofitable.  Theatres  suf- 
fer from  this  inferior  boxoffice  product. 

It’s  a vicious  circle,  and  Washington 
should  take  constructive  action  before  it’s 
too  late.  Half  of  the  current  Hollywood 
productions  are  now  shooting  abroad.  I 
made  the  $600,000  “The  Big  Show”  in 
Europe  for  20th  Century-Pox  release, 
partly  because  it  was  about  a European 
circus.  I'm  now  making  my  million-dollar 
“The  Cabinet  of  Caligari”  in  Hollywood, 
however,  also  for  20th. 

Unless  something  important  is  done  for 
the  industry,  it’s  just  a matter  of  time  till 
the  bulk  of  our  picture -making  will  be 
driven  to  foreign  soil  or  foreign  producers 
by  the  pinch  of  costs  and  taxes. 

ROBERT  L.  LIPPERT 

President, 

Lippert,  Inc., 

Hollywood,  Calif. 


Answers  Critics  in  Press 

The  past  few  weeks  have  seen  several 
letters  to  the  editor  of  the  Springfield 
papers  complaining  about  all  the  sexy 
pictures  being  shown  in  town. 

I decided  to  take  the  bull  by  the  horns 
and  write  an  answer,  which  was  published 
and  a copy  of  which  is  attached.  (See  be- 
low.) It  ran  the  day  after  I wrote  it  and 
since  then,  much  to  my  surprise,  about  20 
people  have  stopped  me  or  told  me  that 
they  thought  it  a very  good  letter  and 
agreed  with  my  opinion. 

The  reason  I am  calling  it  to  your  at- 
tention IS  to  encourage  other  people  in 
the  business  to  take  this  means  of  answer- 
ing the  so-called  critics. 

1 have  read  some  of  the  letters  to  the  editor  com- 
plaining obout  the  sexy  pictures  that  have  been 
showing  at  the  local  theatres.  I want  to  state  the 
"other  side"  of  the  story. 

First,  the  locol  theatre  owner  is  a "captive  ex- 
hibitor." By  thot  I mean  he  has  to  present  Hollywood 
pictures  as  they  are  released  by  producers.  In  most 
instances  only  enough  pictures  are  produced  so  that 
he  has  to  ploy  nearly  every  picture  made,  certainly 
the  more  importont  ones. 

However,  it  is  the  public  that  chooses  what  type 
ot  pictures  ore  to  be  mode.  When  the  public  decides 
that  It  doesn't  wont  to  see  pictures  such  as  "Splendor 
in  the  Grass,"  which,  incidentally  is  the  most  success- 
ful picture  boxoffice  wise  on  the  market  today,  then 
Hollywood  will  stop  making  them. 

We  recently  played  o very  fine  film  produced 
by  the  Lutherans  called  "Question  7."  We  hod  un- 
usual cooperotion  from  every  church  in  town,  with 
one  exception.  Wittenberg  University  gave  us  100 
per  cent  cooperation  end  publicity.  We  distributed 


15.000  discount  tickets  through  the  churches  and  the 
university,  yet  less  than  15  per  cent  were  used.  We 
had  a very  disappointing  week! 

I have  before  me  a copy  of  the  Lutheron  Weekly 
Magazine  which  states  that  in  Portland,  Oregon, 
"Question  7"  ran  just  six  days  at  the  Paramount 
Theatre  and  was  replaced  by  "The  Lovers."  The 
Greater  Portland  Council  of  Churches  distributed 

75.000  discount  tickets  and  the  picture  received  ex- 
cellent reviews.  The  question  asked:  "Oo  church  peo- 
ple want  to  dictate  what  other  people  want  to  see 
without  bothering  to  support  what  they  believe  in?" 

The  only  "family  type"  pictures  that  do  any  busi- 
ness ore  those  mode  by  Walt  Disney  and  not  all  of 
his  pictures  are  a hit.  I could  name  10  other  whole- 
some family  pictures  that  "died  at  the  boxoffice," 
to  use  theatre  parlance. 

We  must  have  public  support  at  the  boxoffice 
to  get  the  pictures  that  the  critics  desire.  I have 
a feeling  that  most  of  our  critics  ore  persons  who 
rarely  attend  the  theatre  and  do  not  see  the  films 
they  speak  against.  I'm  sure  they  don't  see  the 
pictures  that  do  credit  to  a great  industry. 

WALLY  ALLEN 

Director  of  Publicity, 

Chakeres  Theatre  Corp., 

Springfield,  Ohio. 


Puts  the  Shoe  on  TV's  Foot 

Recently  all  papers  carried  half -page  ads 
stating  that  movies  on  Station  WJW-TV 
were  “first-run  in  Cleveland.”  I protested 
to  the  Cleveland  Better  Business  Bureau 
that  this  was  misleading  advertising,  as  all 
these  motion  pictures  had  appeared  in  the- 
atres. I thought  you  would  be  interested  in 
the  Bureau’s  reply,  viz: 

“Thank  you  for  your  letter  of  October 
11  with  regard  to  the  above  advertisement. 

“We  wrote  to  the  advertiser  (WJW-TV) 
and  received  the  following  reply  in  part: 
‘All  advertising  in  the  future,  when  refer- 
ring to  movies  that  are  appearing  for  the 
first  time  on  Cleveland  television  but  have 
possibly  iTin  in  motion  picture  houses,  we 
shall  graphically  state  “first-run  on  tele- 
vision.” ’ 

“Again  our  thanks  for  bringing  this  to 
our  attention  and  if  in  the  futm’e  we  can 
be  of  assistance,  please  do  not  hesitate  to 
write.” 

CARL  BRINKMAN 

President, 

Geauga  Theatre  Co.,  Inc., 

Chardon,  Ohio 


VARIETY  CLUBS  HONORED— A 
proclamation  was  issued  by  the  city 
of  Philadelphia,  honoring  Variety  Clubs 
International  for  its  humanitarian 
work  during  VCI’s  recent  mid-winter 
meeting.  In  the  photo,  left  to  right, 
are  Abraham  Rosen,  representing  the 
city  of  Philadelphia;  James  Carreras 
of  London,  first  assistant  international 
chief  barker;  Edward  Emanuel  of 
Philadelphia,  international  chief 
barker,  and  Jack  Fitzgibbons  of  To- 
ronto, international  representative. 


RKO  Theatres  to  Present 
Closed  Circuit  Fights 

NEW  YORK — The  closed  circuit  telecast 
of  the  double  header  boxing  contest  be- 
tween champion  Floyd  Patterson  versus 
the  undefeated  Irish  Tom  McNeeley  and 
Sonny  Liston  versus  Albert  Westphal, 
European  heavyweight,  will  be  presented 
Monday  (Dec.  4)  in  11  RKO  Theatres. 

In  New  York,  the  telecast  of  the  fights 
will  be  seen  at  the  RKO  86th  Street  in 
Manhattan,  the  RKO  Fordham  in  the 
Bronx  and  the  RKO  Keith’s,  Flushing. 
Other  participating  RKO  Theatres  will  be 
the  RKO  Albee,  Cincinnati;  Pantages, 
Hollywood;  Golden  Gate,  San  Francisco; 
Keith’s,  Washington,  D.C.;  Memorial,  Bos- 
ton; Palace,  Columbus;  Keith’s,  Syracuse, 
and  Keith’s,  Dayton. 

The  Liston  versus  Westphal  fight  will 
come  out  of  Philadelphia,  starting  at  10 
p.m.,  while  the  world’s  championship  battle 
between  Patterson  and  McNeeley  wDl  be 
telecast  from  Toronto  immediately  follow- 
ing the  first  bout. 


Ruth  Chatterton  Dies; 

Film  Star  of  1928-37 

NORWALK,  CONN.— Ruth  Chatterton, 
67,  stage  and  screen  star,  died  at  the  Nor- 
walk Hospital  November  24  after  a brief 
illness.  She  lived  at  Sanford  Town  Road, 
Redding. 

Miss  Chatterton,  who  became  a Broad- 
way stage  star  in  “Daddy  Long  Legs”  in 
1924,  began  her  film  career  in  1928  op- 
posite Emil  Jannings  in  “Sins  of  the 
Father”  for  Paramount.  Her  other  pic- 
tures included  “Madame  X,”  “The  Doctor’s 
Secret,”  “The  Laughing  Lady,”  “Sarah  and 
Son,”  “Journal  of  a Crime,”  “Once  a Lady” 
and  “Dodsworth,”  for  Samuel  Goldwyn  in 
1936.  In  1937,  she  made  “The  Rat”  in 
England  for  Herbert  Wilcox.  She  was  mar- 
ried three  times,  to  the  late  Ralph  Forbes, 
to  George  Brent  and  to  Barry  Thomson, 
who  died  in  1960. 


Rites  for  Leonard  Picker, 
UA's  Coast  Counsel 

HOLLYWOOD  — Services  were  held  at 
Forest  Lawn  for  Leonard  S.  Picker,  51,  who 
died  of  a heart  attack  November  23,  at 
his  home  in  North  Hollywood.  He  was 
west  coast  legal  representative  for  United 
Artists.  He  also  had  been  associated  in 
legal  and  executive  capacities  with  Ascap, 
Columbia  Pictures,  Eagle  Lion  and  RKO 
Pictures  in  New  York  and  Hollywood.  He 
joined  UA  in  March  1954. 

Survivors  include  a brother,  Arnold, 
executive  vice-president  of  UA;  Eugene,  UA 
vice-president;  nephew  David,  UA  execu- 
tive; his  wife,  Marylee,  and  two  daughters, 
Gina  and  Tamara.  Two  daughters  of  a 
previous  marriage  also  smwive. 


Fuldauer  Wins  Award 

CHICAGO — Ivan  Fuldauer,  Public  Rela- 
tions Board,  Inc.,  account  supervisor  and 
former  Metro-Goldw5m-Mayer  midwest  di- 
vision press  representative,  won  the  Pub- 
licity Club  of  Chicago  award  for  the  out- 
standing public  relations  program  in  behalf 
of  the  American  Hardboard  Ass’n,  at  the 
PCC’s  third  annual  awards  luncheon. 


16 


BOXOFFICE  ;;  December  4,  1961 


Only  Five  Features  Are  Greenlighted 
For  Camera  Starts  in  December 


UA,  Broccoli,  Saltzman 
To  Make  Fleming  Series 

NEW  YORK— Albert  R.  “Cubby”  Broc- 
coli, executive  producer  of  Warwick  Films, 
which  produced  many  British  films  for 
Columbia  release,  and  Harry  Saltzman,  who 
recently  produced  “Saturday  Night  and 
Sunday  Morning,”  being  distributed  in  the 
U.  S.  by  Continental,  have  formed  Eon 
Productions  with  United  Artists  to  make 
a series  of  features  based  on  the  best-sell- 
ing novels  by  Ian  Fleming,  who  rates 
second  only  to  Agatha  Christie  as  author 
of  detective  fiction. 

Broccoli,  Saltzman  and  Terence  Young, 
who  will  direct  the  first  of  seven  com- 
pleted Fleming  novels,  “Dr.  No,”  recently 
returned  from  a trip  to  Jamaica,  B.  W.  I., 
where  the  picture  will  go  before  the  cam- 
eras in  mid-January  1962.  The  picture’s 
budget  will  be  “over  $1,000,000”  and,  after 
six  weeks  shooting  in  Jamaica,  followed  by 
fom-  weeks  of  interiors  in  London,  United 
Artists  will  start  a six-month  advertising 
and  publicity  campaign  to  acquaint  the 
American  public  with  Fleming,  his  secret 
service  agent  James  Bond,  who  appears  in 
all  the  novels,  and  Sean  Connery,  Brit- 
ish actor  who  has  been  signed  to  play  the 
role  in  all  the  films.  “Dr.  No”  will  not  be 
released  until  early  1963  and  Broccoli  and 
Saltzman  plan  to  film  another  Fleming 
novel  every  12  or  18  months  thereafter,  ac- 
cording to  David  V.  Picker,  executive  as- 
sistant to  UA  president  Arthur  B.  Krim, 
who  introduced  the  producers  to  the  trade- 
press. 

Fleming  is  President  Kennedy’s  favorite 
author.  Picker  remarked,  and  the  UA  se- 
ries could  develop  into  another  film  series 
as  popular  as  was  “The  Thin  Man”  and  its 
many  sequels  in  the  1930s  and  1940s. 

Also  on  hand  for  the  interview  with 
Broccoli  and  Saltzman  at  United  Artists 
were  James  Velde,  Fred  Goldberg  and  Gabe 
Sumner. 


AIP  to  Be  Distributor 
For  'Premature  Burial' 

LOS  ANGELES — American-International 
Pictures  has  concluded  a deal  with  Roger 
Corman  for  worldwide  distribution  rights 
of  Corman’s  “Premature  Burial,”  it  was  an- 
nounced by  AIP  toppers  James  H.  Nichol- 
son and  Samuel  Z.  Arkoff. 

Lensed  in  color  and  Panavision,  “Prema- 
ture Burial”  is  based  upon  the  Edgar  Allan 
Poe  classic  starring  Ray  Milland,  Hazel 
Court  and  Heather  Angel. 

Nicholson  and  Arkoff  stated  they  will 
rusli  the  final  completion  of  the  film,  set 
for  February  21  release,  in  order  to  capi- 
talize upon  the  success  of  their  filmization 
of  Poe’s  “Pit  and  the  Pendulum.” 


Robert  J.  Enders  Given 
Three- Year  MGM  Pact 

HOLLYWOOD — Producer  Robert  J.  En- 
ders has  been  signed  by  MGM  to  a three- 
year,  multiple-picture  deal,  and  as  the 
first  of  several  projects  under  considera- 
tion will  start  preparation  immediately  on 
“Largely  a Question  of  Love.”  Arthur 
Sheekman  has  been  set  to  write  the  screen- 
play, adapted  from  an  original  story  by 
John  Paxton. 

Enders  joined  the  Culver  City  studio  a 
year  ago  to  produce  “A  Thunder  of  Drums.” 
He  also  formerly  headed  his  own  film 
company. 


The  approaching  holiday  season  with  its 
busy  schediile  of  activities  may  account  for 
the  sharp  dip  in  number  of  feature  films 
slated  to  go  before  the  cameras  at  the 
studios  in  the  month  of  December.  Be  that 
as  it  may,  there  were  a slim  five  projects 
reported  by  the  film  factories  as  on  the 
drawing  boards,  as  compared  with  the  13 
photoplays  greenlighted  for  the  previous 
month. 

Two  independent  outfits  announced  one 
film  each  ready  to  roll,  with  Warner  Bros., 
Paramount  and  United  Artists  each  listing 
one  pictm'e  for  lensing  during  the  month. 

By  studios,  following  are  the  five  slated 
for  starts: 

INDEPENDENT 

“A  Child’s  Game.”  An  Ivanhoe-Parallel 
production,  no  stars  have  been  set.  Pro- 
ducer, Richard  Bernstein.  Director  not  set. 

“Masque  of  the  Red  Death.”  An  action 
film  to  be  made  under  the  Woolner  Bros, 
banner.  No  stars  set.  Producer,  Bernard 
Woolner.  Director  not  set. 

PARAMOUNT 

“It’s  Only  Money.”  Another  of  Jerry 
Lewis’  zany  comedies,  this  will  star  Jeri-y  as 
a stupid  guy  who  inherits  a lot  of  money 
but  runs  into  troubles  when  his  relatives 
try  to  do  away  with  him  in  order  to  get 
their  hands  on  the  loot.  Stars  Jerry  Lewis. 
Producer,  Alex  Gottlieb.  Director,  Gordon 
Douglas. 

UNITED  ARTISTS 

“All  the  Gold  in  the  World.”  To  be  lensed 
in  Europe.  No  stars  set.  Producer-dnector, 
Anatole  Litvak. 

WARNER  BROS. 

“Term  of  Trial.”  When  a high  school 
teacher’s  home  life  is  made  miserable  by  a 
nagging  wife,  he  finds  romance  and  solace 
with  a middle-aged  French  woman.  Stars 
Lam-ence  Olivier  and  Simone  Signoret. 

'62  Product  Outlook  Better, 
TOA  Survey  Indicates 

New  York — Hollywood  studios  have 
placed  171  pictures  before  the  cameras 
so  far  this  year,  compared  with  143  at 
the  same  time  last  year  and  170  in 
1959. 

In  a survey  by  Theatre  Owners  of 
America,  it  was  brought  out  that  41 
pictures  w’ere  currently  in  production 
and  15  set  to  start  before  the  end  of 
the  year.  TOA  sizes  up  the  situation  as 
an  improvement  over  the  product  sit- 
uation of  1960  and  a better  outlook  for 
1962. 


Producer,  James  Woolfe.  Director,  Peter 
Glenville. 

‘Song  My  Mother  Taught  Me' 
On  Oscar  Nichols'  Slate 

Under  his  independent  banner,  Nicoyo 
Productions,  Oscar  Nichols  will  film  “Song 
My  Mother  Taught  Me,”  authored  by  the 
late  Robert  Lindner.  R.  R.  Young  has 
written  the  screenplay,  retitled  “Eros.” 

The  story  is  one  taken  from  “The  50- 
Minute  Hour,”  a collection  of  psychiatric 
cases  put  into  book  form  by  Lindner. 
Another  of  the  stories,  “Point  Blank,”  is 
currently  being  brought  to  the  screen  by 
producer-director  Stanley  Kramer. 

Over  Half  of  'Taras  Bulba' 

To  Be  Shot  at  Columbia 

Although  exteriors  are  being  shot  in 
Argentina  for  Harold  Hecht’s  United 
Artists  production  of  “Taras  Bulba,”  the 
producer  will  shoot  more  than  half  of  the 
picture  at  Columbia  Studios  where  18  sets 
are  being  built  for  the  film. 

J.  Lee  Thompson  plans  to  work  here 
approximately  three  months  to  complete 
direction  of  the  film  toplining  Tony  Curtis, 
Yul  Brynner,  Brad  Dexter,  Perry  Lopez 
and  Sam  Wanamaker. 

Sidney  Pink  to  Produce 
Two  Features  in  Spain 

Producer  Sidney  Pink  has  departed  for 
Mallorca,  where  he  will  complete  plans  to 
shoot  two  pictures  in  Spain  after  the  first 
of  the  year. 

First  to  go  is  “Invisible  City,”  starring 
Barry  Sullivan,  Broderick  Crawford  and 
Cesar  Romero.  Second  on  Pink’s  produc- 
tion schedule  will  be  “Diary  of  a French 
Poodle,”  a comedy  which  will  have  an  in- 
ternational cast.  Scripts  have  been  com- 
pleted by  the  producer  on  both  films. 

Daniel  Petrie  to  Direct 
3 Seven  Arts  Films 

Daniel  Petrie  has  been  inked  to  a three - 
picture  directorial  contract  by  Seven  Arts, 
with  “Maria”  set  as  the  initial  film  under 
the  new  pact.  Nancy  Kwan  will  star  in  the 
vehicle,  slated  for  filming  in  Sicily  next 
year  in  association  with  Anatole  de  Grun- 
wald.  Pierre  Rouve  will  produce  the 
Marguerite  Roberts  screenplay  based  on  a 
story  by  de  Grunwald. 

Davana  to  Coproduce 
‘Claire  Serrat'  in  Rome 

Davana,  Inc.,  independent  film  company 
headed  by  producer  Ben  Brady,  has  en- 
tered into  a coproduction  deal  with  Galatea 
Productions  of  Rome,  Italy,  to  produce 
“Claire  Serrat,”  adapted  from  the  novel 
by  Brady  and  I.A.R.  Wylie. 


BOXOFFICE  ::  December  4,  1961 


17 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


1 


I 


Ada’(MGM) 

125 

175 

105 

130 

150 

125 

185 

85 

150 

150 

125 

300 

100 

100 

100 

125 

90 

125 

140 

80 

133 

Alakazcun  the  Great  (AIP) 

85 

150 

140 

65 

150 

140 

200 

135 

130 

133 

i Armored  Command  (AA) 

100 

100 

125 

80 

90 

110 

100 

65 

200 

130 

no 

100 

80 

107 

1 Bachelor  in  Paradise  (MGM) 

130 

225 

150 

95 

225 

280 

160 

140 

176 

1 Back  Street  (U-I) 

160 

300 

225 

100 

110 

125 

190 

150 

250 

190 

210 

140 

120 

160 

125 

125 

125 

85 

161 

§ Blood  and  Roses  (Para) 

100 

140 

100 

90 

90 

80 

100 

135 

70 

150 

125 

100 

130 

75 

100 

95 

105 

1 Bridge,  The  (AA) 

175 

100 

150 

110 

150 

90 

200 

139 

1 Bridge  to  the  Sun  (MGM) 

100 

300 

80 

200 

80 

85 

85 

90 

125 

150 

no 

100 

65 

90 

100 

125 

105 

120 

350 

129 

1 Comoncheros,  The  (20th-Fox) 

195 

95 

150 

100 

170 

130 

140 

1 Everything's  Ducky  (Col) 

95 

90 

65 

100 

125 

95 

1 Fabulous  World  of  Jules  Verne  (WB) 

100 

120 

105 

110 

95 

125 

100 

70 

105 

85 

115 

103 

1 Fanny  (WB) 

220 

250 

140 

255 

250 

135 

125 

155 

150 

325 

350 

200 

200 

200 

135 

225 

125 

150 

200 

150 

197 

1 Greyfriors  Bobby  (BV) 

120 

200 

130 

150 

100 

110 

275 

125 

135 

235 

70 

100 

175 

no 

160 

120 

90 

95 

139 

1 Girl  With  a Suitcase  (Ellis) 

125 

130 

100 

130 

90 

200 

129 

1 King  of  Kings  (MGM) 

275 

230 

200 

240 

450 

395 

120 

195 

263 

f King  of  the  Roaring  20's  (AA) 

135 

155 

65 

100 

100 

75 

100 

175 

150 

no 

85 

114 

1 Love  and  the  Frenchwoman  (Kingsley) 

125 

150 

175 

110 

75 

125 

185 

90 

115 

190 

134 

1 Mark,  The  (Cont'l) 

150 

175 

120 

105 

125 

180 

143 

\ Mask,  The  (WB) 

120 

125 

120 

95 

90 

85 

115 

90 

90 

145 

150 

111 

\ Morgan  the  Pirate  (MGM) 

130 

90 

110 

115 

130 

85 

100 

100 

90 

120 

170 

no 

113 

1 Mr.  Sardonicus  (Col) 

225 

125 

100 

65 

70 

105 

no 

135 

90 

120 

115 

1 One  Plus  One  (Selected-SR) 

130 

75 

80 

100 

205 

250 

no 

65 

127 

\ Pit  and  the  Pendulum,  The  (AIP) 

200 

150 

225 

200 

100 

190 

145 

175 

200 

135 

160 

250 

400 

90 

150 

250 

200 

189 

\ Pure  Hell  of  St.  Trinian's,  The  (Cont'l) 

150 

170 

100 

100 

135 

200 

143 

\ Purple  Noon  (Times) 

200 

95 

130 

130 

225 

156 

1 Question  7 (de  Rochemont) 

150 

90 

105 

215 

155 

200 

150 

105 

175 

140 

115 

100 

142 

\ Romanoff  and  Juliet  (U-I) 

175 

125 

170 

120 

125 

120 

90 

150 

150 

150 

150 

275 

200 

100 

175 

125 

300 

90 

155 

|:  Scream  of  Fear  (Col) 

110 

150 

80 

195 

100 

80 

100 

110 

90 

115 

65 

70 

90 

no 

85 

135 

90 

130 

106 

1 Season  of  Passion  (UA) 

100 

90 

110 

100 

100 

100 

1 Secret  of  Monte  Cristo,  The  (MGM) 

115 

75 

100 

100 

100 

100 

80 

75 

75 

91 

\ Secret  Partner,  The  (MGM) 

130 

90 

165 

100 

100 

100 

50 

80 

85 

125 

80 

100 

70 

98 

i Secret  Ways,  The  (U-I) 

100 

85 

80 

100 

90 

80 

120 

135 

80 

80 

95 

1 Secrets  of  Women  (Janus) 

140 

105 

145 

90 

105 

200 

250 

148 

^ Splendor  in  the  Gross  (WB) 

175 

250 

185 

200 

150 

300 

180 

110 

200 

325 

265 

100 

175 

225 

100 

195 

130 

135 

175 

100 

184 

1 Susan  Slade  (WB) 

175 

120 

180 

205 

no 

135 

200 

161 

1 Thief  of  Baghdad  (MGM) 

125 

200 

95 

85 

100 

100 

75 

150 

130 

100 

275 

90 

85 

125 

140 

125 

i Thunder  of  Drums,  A (MGM) 

100 

125 

175 

100 

125 

100 

no 

100 

100 

120 

125 

90 

120 

150 

75 

114 

% Town  Without  Pity  (UA) 

130 

100 

175 

110 

110 

140 

110 

125 

140 

100 

90 

175 

100 

135 

123 

1 Twenty  Plus  Two  (AA) 

125 

95 

90 

no 

100 

100 

120 

80 

103 

^ Warrior  Empress,  The  (Col) 

125 

80 

100 

100 

90 

100 

80 

100 

75 

94 

i World  by  Night  (WB) 

100 

100 

130 

100 

95 

150 

200 

125 

100 

100 

120 

i World  of  Apu,  The  (Harrison) 

160 

100 

75 

90 

90 

190 

118 

i 


I 


TOP  HITS 

OF 

THE  WEEK 

Individual  runs,  not  an  a 'crage. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Bachelor  in  Paradise  (MGM) 

Minneapolis  280 

Kansas  City 225 

2.  George  Raft  Story,  The  (AA) 

Chicago  225 


3.  King  of  Kings  (MGM) 

Cincinnati 200 

4.  Susan  Slade  (WB) 

San  Francisco 200 

5.  Summer  and  Smoke  (Para) 

New  York 195 


i 

I 


Big  'Bachelor'  Start 
Keynotes  Fast  Omaha 

OMAHA — The  Cooper  Theatre  closed 
out  “South  Seas  Adventure”  after  three 
days  of  the  18th  week  and  City  Manager 
Jack  Klingel  reported  the  final  figure  at 
190  per  cent  of  average.  Cooper  Theatres 
also  closed  out  “Question  7”  at  the  Dun- 
dee Theatre.  The  final  and  eighth  week 
scored  125  per  cent.  All  other  first  runs 
had  average  or  better  reports,  including 
third-week  offerings  at  the  Omaha  and 


Orpheum. 

(Average  Is  100) 

Admiral — Flight  of  the  Lost  Balloon  (Woolner) ....  1 1 0 
Cooper — South  Seas  Adventure  (Cinerama),  3 

days,  18th  wk 190 

Dundee — Question  7 (de  Rochemont),  8th  wk.  ..125 
Omaha — Breokfost  ot  Tiffany's  (Para),  3rd  wk.  100 
Orpheum — The  Devil  at  4 O'Clack  (Col),  3rd  wk.  100 
State — Bachelor  in  Paradise  (MGM) 175 


New  Milwaukee  Attractions 
Good,  Not  Great,  in  Volume 

MILWAUKEE — A newspaper  strike  has 
tied  up  the  Milwaukee  Journal  and  the 
paper  came  out  on  the  21st  without  a line 
of  advertising  and  with  only  eight  pages  of 
brief  news  items.  Starting  attractions  for 
the  most  part  were  not  drawing  the  ex- 
pected levels  of  business,  although  two 
new  films  and  one  reissue  attained  the  150 
per  cent  mark. 


Downer — La  Dalce  Vita  (Astor),  2nd  wk 125 

Palace — Search  for  Paradise  (Cinerama),  6th  wk.  200 

Riverside — Bachelor  in  Paradise  (MGM) 150 

Strand — The  King  and  I (20th-Fox),  reissue  ....150 
Times — Dentist  in  the  Chair  (Ajay-SR),  3rd  wk.  85 
Towne — Breakfast  at  Tiffany's  (Para),  4th  wk.  110 
Tower — Teenage  Millionaire  (UA);  The  Explosive 

Generation  (UA)  90 

Wisconsin^ — The  Comancheros  (20th-Fox)  150 

Warner — The  Truth  (Kingsley);  Beyond  All 

Limits  (Omat)  80 


‘Hawaii'  Rings  300  Bell 
In  Minneapolis  Gopher 
MINNEAPOLIS — “Blue  Hawaii”  scored 
a big  300  per  cent  in  its  opening  week  at 
the  Gopher  Theatre.  Runnerup  was  “The 
Comancheros”  which  rated  200  per  cent 
in  its  opening  stanza  at  the  State  Theatre. 
Among  the  holdovers  a leader  was  “Bache- 
lor in  Paradise”  in  its  second  week  at  the 
Lyric  with  a rating  of  170  per  cent.  All 
other  offerings  rated  either  average  or 
above. 


Academy — King  of  Kings  (MGM),  3rd  wk 110 

Avalon — Nature's  Paradise  (Russell);  Female  and 

the  Flesh  (Russell),  2nd  wk 180 

Century— South  Sens  Adventure  (Cinerama), 

3rd  wk 125 

Edina — X-15  (UA)  100 

Gopher — Blue  Hawaii  (Para)  300 

Lyric — Bachelor  in  Paradise  (MGM),  2nd  wk.  170 
Mann — The  Devil  at  4 O'Clock  (Col),  3rd  wk.  100 

Orpheum — Susan  Slade  (WB) 125 

State — The  Comancheros  (20th-Fox) 200 

Suburban  World — The  Mork  (Cont'l)  150 

World — Breakfast  at  Tiffony's  (Para),  5th  wk.  125 


Tries  All-French  Program 

HARTFORD  — Lockwood  & Gordon 
booked  an  all-French  film  program  into 
the  800-seat  neighborhood  Lyric  as  an  ex- 
periment. Audience  reaction  was  reported 
encouraging. 


OMAHA 


Qlyde  Cooley,  Omaha  projectionist,  plans 
to  retire  from  active  participation  in 
the  state  association  after  serving  35  years 
in  various  offical  capacities.  He  has  held 
numerous  offices  in  the  lATSE  local  and 
in  the  state  association  but  expects  to  “sit 
on  the  sidelines”  after  the  annual  meeting 
of  the  Nebraska  group  at  the  Hotel  Pad- 
dock  in  Beatrice  December  6 . . . Ken 
Moore,  exhibitor  at  Logan,  Woodbine  and 
Dunlap,  Iowa,  is  back  at  work  each  day 
at  the  supermarket  and  his  theatres  after 
an  illness. 

Frank  Larson,  20th-Fox  manager  and 
general  chairman  of  this  year’s  Will  Rog- 
ers Memorial  Hospital  campaign  in  the 
Nebraska,  western  Iowa  and  South  Dakota 
territory,  said  last  week  the  drive  was  in 
its  last  push  and  that  he  expected  good 
reports  from  exhibitors  in  the  final  ef- 
fort . . . Guests  of  Larson  last  week  were 
his  father  and  mother,  Mr.  and  Mrs.  Frank 
Larson  sr.  The  elder  Larson  was  in  the 
theatre  business  for  many  years. 

Ed  Cohen,  Columbia  salesman,  had  a 
letter  from  Herman  Gould,  partner  in  the 
Center  Drive-In  Theatres  Corp.,  indicating 
Gould  expects  to  return  from  the  Will  Rog- 
ers Memorial  Hospital  after  the  first  of 
the  year. 

Mrs.  Henry  Carlin,  veteran  exhibitor  at 
Spalding,  Neb.,  is  visiting  her  daughter  in 
Seattle  and  her  son  Pete  is  carrying  on  op- 
erations at  the  Carlin  Theatre  . . . Shirley' 
Pitts,  United  Artists  cashier,  and  Linn  Pitts, 
Paramount  representative  in  Omaha,  re- 
ported daughters  Sharon  and  Linda  visited 
their  grandmother  in  Dallas  during  vaca- 
tion from  Oklahoma  State  University. 

Warren  Hall,  exhibitor  at  Burwell  and 
one  of  the  city’s  prime  workers  in  the  Bur- 
well  rodeo  and  other  civic  activities,  has 
been  busy  entertaining  pheasant  and 
grouse  hunters  and  selling  them  on  the 
glories  of  that  cow  country  . . . Eleanor 
Horwich  Goldman,  formerly  of  the  Colum- 
bia exchanges  in  Omaha  and  Chicago,  was 
warmly  greeted  by  old  friends  on  Filmrow 
during  a visit  here  . . . S.  J.  Backer,  Har- 
lan exhibitor,  has  returned  from  a visit 
with  his  mother  at  Columbus,  Minn. 

Tri- States  City  Manager  Don  Shane 
said  Bob  Dudley,  assistant  manager  at  the 
Orpheum,  has  been  transferred  to  Hastings, 
where  he  will  replace  Fred  Danico  os  man- 
ager of  the  Rivoli. 

The  Massena,  Iowa,  theatre  plans  to 
close  Chi’istmas  week  for  installation  of  a 
new  furnace.  It  is  community  owned  . . . 
Word  was  received  of  the  death  of  Ed 
Hensler  last  week.  He  was  the  brother  of 
Frank,  Larry  and  Harry,  formerly  in  the 
film  industry  here.  At  one  time  Frank  was 
MGM  manager  . . . Carl  Hoffman,  man- 
ager of  Tri-States’  Omaha  Theatre,  is  the 
father  of  a new  baby  boy.  Born  on  Thanks- 


giving Day,  he  is  named  Tom  and  is  the 
fourth  boy  for  the  Hoffmans,  who  also 
have  a daughter. 

Vivian  Schertz,  secretary  for  Buena 
Vista,  and  Edna  Nass,  former  Republic 
office  manager  and  later  20th-Fox  booker, 
“took  in  all  the  shows  and  spent  all  our 
money”  on  a trip  to  Chicago  . . . Tony 
Goodman,  Fox  salesman,  took  the  last  of 
his  vacation  last  week  and  spent  it  woi’k- 
ing  around  his  home  . . . Ray  Hudson,  Fox 
custodian,  is  back  from  a trip  to  Long- 
view, Tex.,  and  New  Orleans. 

Bob  Hirz,  city  manager  for  Warner  Bros., 
was  absent  last  week  because  of  the  death 
of  his  father,  70  years  old.  Burial  was  at 
Plattsmouth  . . . Harold  Struve,  exhibitor 
at  Deshler  and  Hebron,  was  married  re- 
cently ...  Meyer  Stern  of  American  In- 
ternational announced  “Journey  to  the 
Seventh  Planet”  will  open  at  the  Admiral, 
Chief  and  Sky  View  theatres  here  Decem- 
ber 13  . . . Asa  Mathers,  manager  of  the 
Sidney  Theatre,  will  visit  his  son,  who  is 
in  service  in  South  Carolina,  during  the 
Christmas  holidays. 

Frank  Good,  who  owns  the  Iowan  The- 
atre at  Red  Oak,  was  rushed  to  Veterans 
Hospital  in  Omaha,  where  it  was  found  he 
has  diabetes  . . . Leo  Young,  Omaha  man-, 
ager  of  the  Center  Drive-In  Theatres,  is 
sporting  a new  Fury  hardtop  . . . The  Va- 
riety Club  held  a cocktail  party  and  meet- 
ing last  week  at  the  40-Bowl. 

Exhibitors  on  the  Row  included  Nebras- 
kans Warren  Hall,  Burwell;  Howell  Rob- 
erts, Wahoo;  Shm  Frasier,  Havelock;  Art 
Sunde,  Papillion;  Harold  Struve,  Deshler; 
Sid  Metcalf,  Nebraska  City;  Frank  Hol- 
lingsworth, Beatrice,  and  lowans,  Arnold 
Johnson,  Onawa;  Jim  Travis,  Milford,  and 
S.  J.  Backer,  Harlan. 


'Exodus'  $1  at  Drive-In 
GROTON,  CONN.— The  Bridge  Drive-In, 
playing  UA’s  “Exodus,”  advertised  a dol- 
lar admission,  citing  the  price  “first  time 
anywhere  this  low.” 


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BOONTON,  N.  J. 


MAXIMUM  LIGHT 

Evenly  Distributed 


In  Minnesota — NATIONAL  THEATRE  SUPPLY,  Minneapolis — Main  8273 
in  Nebraska — THE  BALLANTYNE  Co.,  Omaha — Jackson  4444 

in  Wisconsin — NATIONAL  THEATRE  SUPPLY,  1027  N.  8th  Street. 
Milwaukee  3,  Wisconsin. 

CHAS.  J.  BREWSTER.  417  W.  Highland  Are.,  Mil- 
waukee. Wisconsin.  Phone  BR  1-0100. 


BOXOFFICE  ::  December  4,  1961 


NC-1 


DBS  MOINES 


pete  Peterson,  Omaha  Allied  Artists  sales- 
man. “headquarters”  each  Monday  at 
the  B&I  Booking  Agency,  214  Plymouth 
Building  in  Des  Moines  . . . Don  Horton 
has  taken  over  as  manager  of  the  Strand 
Theatre  at  Mount  Vernon  . . . Roger  Blunt 
has  been  named  manager  of  the  Strand 
at  Milford  and  will  offer  two  show  changes 
each  week,  also  Saturday  and  Sunday 
matinees,  plus  stereo  music  before  each 
show. 

M.  E.  Lee  recently  marked  his  twenty- 
fifth  year  with  Central  States  Theatre 
Corp.  . . . Paramount  reports  “Blue 
Hawaii”  is  doing  terrific  business.  The 
Thanksgiving  Day  opening  at  the  Para- 
mount Theatre  here  brought  out  the  Elvis 
fans  en  masse  . . . Gene  Blair’s  patixjns 
at  the  Regent  in  Cedar  Falls  are  viewing 
films  in  rocking  chair  comfort  since  the 
installation  of  new  reclining  Airflo  chairs. 

Bernard  McGee,  director  of  special  serv- 
ices for  the  Cooper  Theatre  Foundation 
at  Omaha,  furnished  a recent  program  for 
the  Shenandoah,  Iowa,  Rotary  Club.  Mc- 
Gee showed  the  film,  “On  the  Trail  of 
Captain  Cook,”  and  told  the  Rotarians 
of  the  Cooper  operation  and  what  it  is 
doing  to  bring  first-class  entertainment  to 
residents  of  Omaha  and  the  surrounding 
area  . . . The  Grand  Theatre  at  Sheffield 
has  slated  a Christmas  theatre  party  for 
December  23,  jointly  sponsored  by  the  film 
house  and  community  merchants.  The 
Grand  recently  distributed  a colorful  two- 
month  theatre  calendar  to  prospective 
patrons. 

Edna  Cloonen,  bookkeeper  at  Iowa 


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United  Theatres,  spent  a nice,  quiet  at- 
home  vacation  right  up  to  the  last  day. 
Then  she  slammed  the  car  door  on  her 
own  right  thumb!  The  doctor  put  Edna’s 
bookkeeping  hand  back  together  and,  des- 
pite the  serious  injury,  she  returned  from 
her  vacation  on  time  . . . Back  to  work 
from  vacations,  and  unscathed,  are  Cy 
Fangman,  manager  of  the  Rialto  at  Boone; 
Dick  Cobler,  drive-in  manager  at  Clear 
Lake,  and  Ken  Bishard,  Des  Moines  Para- 
mount salesman  . . . Dorothy  Pobst,  United 
Ai'tists  office  manager,  and  husband  spent 
the  Thanksgiving  holiday  weekend  at  Chi- 
cago. 

The  Warner  Club  has  scheduled  its 
annual  Christmas  dinner  dance  for  Decem- 
ber 8 at  the  Vets  Club  in  west  Des  Moines 
. . . Joe  Young,  Warner  branch  manager, 
and  son  Wayne  have  had  excellent  luck 
cutting  down  the  pheasant  population  . . . 
Bert  Thomas  of  B&I  Booking,  Verne 
Shaeffer  of  Film  Transportation  and  Doc 
Twedt,  owner  of  the  Chief  Theatre  at 
Britt,  recently  became  members  of  Za- 
Ga-Zig  Shrine. 

WOMPIs  have  a wide  selection  of 
Christmas  goodies  for  sale,  and  all  very 
tasty,  Filmrow  testers  report  . . . Madge 
Fenton,  formerly  of  Central  States  ac- 
coimting  department,  has  moved  to  Ari- 
zona. Virginia  Chambers  replaces  her  . . . 
Karen  Bitting  of  United  Artists  apparent- 
ly suffered  only  minor  cuts  and  bruises 
when  her  car  was  involved  in  a crash  . . . 
Universal’s  “Flower  Drum  Song”  will  open 
in  Des  Moines  and  Dubuque  December  30. 


MGM  Swaps  Managers 
In  Des  Moines,  Mill  City 

NEW  YORK — Two  MGM  managers  are 
switching  their  assignments.  Leroy  H. 
Smith  is  moving  from  Des  Moines  to  Min- 
neapolis and  Vincent  F.  Flynn  going  from 
Minneapolis  to  Des  Moines. 

Smith  has  been  with  MGM  for  25  years 
and  has  been  manager  in  Des  Moines  since 
July  1960.  Flynn,  who  has  been  with  MGM 
for  18  years,  has  been  Minneapolis  man- 
ager for  the  same  length  of  time. 


LINCOLN 


^he  Starview  is  the  only  drive-in  remain- 
ing open  throughout  the  week  in 
Lincoln.  The  84th  and  O Drive-In  had  its 
last  full  week  run  November  26  and  will  be 
on  a weekend  showing  schedule  for  some  of 
the  winter  months.  Lincoln’s  third  drive- 
in,  the  West  O,  was  closed  earlier  by  Irwin 
Dubinsky  for  the  winter  season  . . . West 
O Manager  Robert  Kassebaum,  back  with 
Mrs.  Kassebaum  from  a ten-day  vacation 
in  St.  Paul  and  Minneapolis,  will  spend  part 
of  the  off-season  assisting  Starview  Man- 
ager Ted  Grant. 

Ike  Hoig,  former  Cooper  Foundation 
official,  is  a patient  at  St.  Elizabeth  Hos- 
pital. Ike,  now  Pershing  Auditorium  man- 
ager broke  his  leg  and  required  surgery.  It 
is  the  same  leg  weakened  by  a bout  with 
polio  some  years  ago.  According  to  reports, 
Ike  apparently  slipped  and  fell  on  the  side- 


walk at  one  of  Lincoln’s  busiest  corners, 
13th  and  O,  as  he  and  a friend  from  Colo- 
rado Springs  were  on  their  way  to  lunch. 

Cooper’s  Stuart  Theatre  screen  was 
flashing  one  after  another  cartoon  the 
morning  of  December  2.  It  was  a Christmas 
Cartoon  Party  for  some  4,000  kiddies,  who 
were  entertained  at  two  different  showings. 
The  sponsoring  group  was  the  Lincoln 
Sertoma  Club. 

Thanksgiving  Day  was  not  exactly  tur- 
key feast  day  for  Walter  Jancke — or  the 
days  after.  Walt’s  doctor  has  him  on  a 
special  diet  for  two  or  three  weeks  while 
tests  are  being  made  to  determine  if  the 
Nebraska  Theatres’  city  manager  has  an 
ulcer  or  just  a strong  case  of  old-fashioned 
flu.  The  diet  is  not  keeping  Walt  from 
anticipating  a good  run  on  “Susan  Slade” 
which  opened  November  28  at  the  Varsity 
or  planning  for  its  successor,  “I  Bombed 
Pearl  Harbor,”  featuring  documentary 
Japanese  films. 

Screen  and  television  star  Johnny  Carson 
was  among  University  of  Nebraska  gradu- 
ates back  in  Lincoln  for  the  NU  homecom- 
ing festivities  and  football  game.  He  was 
a guest  of  Chancellor  and  Mrs.  Clifford 
Hardin  of  NU.  Carson’s  parents  still  live  in 
Columbus. 


Wilde  and  Leonard  Join 
Under  Name  of  Former 

HOLLYWOOD — The  Arthur  L.  Wilde  Co. 
and  Charles  Leonard  Co.  have  merged 
under  the  corporate  name  of  the  Arthur  L. 
Wilde  Co.,  with  Robert  Sill  as  an  associate. 
The  new  organization  will  engage  in  pub- 
lic relations,  publicity,  advertising,  ex- 
ploitation and  publishing,  with  headquar- 
ters in  West  Los  Angeles.  For  several  years, 
Wilde  has  been  public  relations  and  busi- 
ness representative  for  C.  V.  Whitney  on 
the  west  coast.  Before  forming  his  own 
company,  Leonard  was  head  of  ad-exploita- 
tion for  several  major  film  companies. 


Atlas  Films,  UAC  Join 
Jn  Sponsoring  Film  Week 

MONTREAL — Atlas  Films  and  United 
Amusement  Corp.  will  soon  present  to 
Montreal  film  lovers  their  “La  Semaine  de 
Films”  (Film  Week) . During  the  film  week 
seven  outstanding  new  French  films  will 
be  presented. 

Jo  Oupcher  of  Atlas  Films  made  a special 
trip  to  Paris  to  obtain  latest  productions 
for  the  affair.  He  also  traveled  to  Rome. 
During  the  Winter  Carnival  of  Quebec 
City,  a film  festival  will  be  held  in  con- 
junction with  the  carnival,  with  Georges 
Cova  as  organizer. 


George  Francis  Killed; 

Son  of  AA  Manager 

OMAHA — George  W.  Francis,  26,  son  of 
Mr.  and  Mrs.  Sol  Francis  of  Omaha,  was 
killed  in  a parachute  accident  in  California. 
He  was  a resident  of  North  Hollywood. 

His  father  is  exchange  manager  of  Allied 
Artists  Distributing  Corp.  for  the  Nebraska, 
western  Iowa  and  southern  South  Dakota 
territories. 

Other  survivors  include  his  wife  Janice, 
his  daughter  Joann  and  his  brother  John 
of  Omaha. 

Services  and  burial  were  held  here. 


NC-2 


BOXOFnCE  ::  December  4,  1961 


Don  Swartz  Is  Elected 
By  NW  Variety  Tent 

MINNEAPOLIS — Don  Swartz  of  KMSP- 
TV  here  was  elected  new  chief  barker  of 
the  Variety  Club  of  the  Northwest,  re- 
placing Tom  Burke  of  Theatre  Associates, 
whose  term  of  office  will  expire  January  1. 

All  other  officers  were  reelected  by  the 
board  of  directors.  The  holdover  officers 
are  Gilbert  Nathanson,  Detroit  Lakes 
Amusement  Co.,  first  assistant  chief 
barker;  Edward  P.  Schwartz,  Ad  Art  Ad- 
vertising Co.,  second  assistant  chief  barker; 
Byron  Shapiro,  manager  of  Columbia  Pic- 
tures, pix)perty  master  (secretary),  and 
Robert  Karatz,  Midland  Amusement  Co., 
dough  guy  (treasurer).  All  are  residents  of 
Minneapolis  except  Swartz,  who  resides  in 
St.  Paul. 


Des  Moines  Tent  15  Names 
Eugene  Jacobs  Chief  Barker 
DES  MOINES — Eugene  Jacobs  was 
elected  chief  barker  of  Variety  Tent  15  at 
the  November  20  meeting.  Other  officers 
for  the  coming  year  are  Gary  Sandler,  first 
assistant  chief  barker;  Ralph  Olson,  second 
assistant  chief  barker;  Lou  Levy,  dough 
guy,  and  Charles  Caligiuri,  property 
master. 


Senator  Kuchel  Praised 
By  Sol  Lesser  et  A1 

HOLLYWOOD — As  an  expression  of  ap- 
preciation for  the  services  Senator  Kuchel 
has  rendered  to  the  entire  motion  picture 
industry  and  to  the  Hollywood  Museum, 
Sol  Lesser  hosted  a luncheon  at  Beverly 
Hills  Hotel.  The  luncheon  was  attended  by 
top  industry  and  television  people. 

The  senator  was  responsible  for  the  bill 
introduced  in  Congress  to  provide  funds  to 
preserve  for  posterity  those  perishable, 
nitrate  films  which  show  the  cultural, 
artistic  and  technical  achievements  of 
Hollywood — historical  films  which  other- 
wise would  have  been  totally  lost.  Senator 
Kuchel  also  has  aided  the  museum  in  its 
educational  and  cultui'al  program  now  in 
effect. 

Title  Role  in  'Nijinsky' 
Goes  to  Horst  Buchholz 

HOLLYWOOD— Horst  Buchholz  was 
signed  by  producer  Milton  Sperling  for  the 
title  role  of  “Nijinsky,”  based  on  the  life 
of  the  famed  Russian  ballet  dancer. 

Burton  Wohl  has  been  set  to  write  the 
script,  from  an  adaptation  by  Lou  Meltzer 
based  on  the  book  written  by  the  dancer’s 
wife  Romola.  The  film  will  cover  four  years 
of  Nijinsky’s  life,  from  age  21  to  25,  con- 
sidered his  most  brilliant  years,  and  will 
be  filmed  in  England. 

Buchholz  is  currently  starring  in  Mark 
Robson’s  “Nine  Hours  to  Rama.”  Sperling 
will  first  wind  “Mothers  and  Daughters” 
for  Columbia  before  producing  “Nijinsky.” 


'Miracle'  in  Worcester 

WORCESTER  — A local  church  group 
.'^nonsored  a single  day’s  performances  of 
states-rights  attraction,  “The  Miracle  of 
Marcelino,”  at  the  Park  Theatre.  Adults 
were  charged  99  cents  and  students  50 
cents. 


MINNEAPOLIS 


Qen  Kudzia  has  been  named  new  booker 
at  Independent  Film  Distributors.  Most 
recently  associated  with  a Minneapolis  ad- 
vertising agency,  she  was  on  the  staff  of 
Republic  Pictures  for  12  years  before  the 
office  here  was  closed  . . . Chet  Herringer, 
operator  of  the  100  Twin  Drive-In  in 
suburban  Columbia  Heights  and  the  Maple 
Leaf  Drive-In  in  North  St.  Paul,  is  re- 
cuperating at  home  after  being  hospital- 
ized. 

Outstate  exhibitors  on  the  Row  were 
Emil  and  Bill  Flieder,  Canby;  H.  W. 
Viste,  Dodge  Center;  Louis  Deutsch,  Vir- 
ginia; “Doc”  Reynolds,  Princeton;  R.  J. 
Mullen,  Cambridge,  and  Mrs.  Robert 
Mowry,  Zumbrota  . . . Mrs.  Alice  Swam 
closed  the  Maynard  at  Maynard  for  De- 
cember . . . Leslie  Bird,  former  booker  at 
Paramount  who  joined  Paramount  in  San 
Francisco,  has  left  the  industry.  He  bought 
an  ice  cream  manufacturing  and  retail 
store  in  Palo  Alto,  Calif. 

Joe  Loeffler  of  Lomac  Distributing  Co. 
has  been  named  Minneapolis  sales  rep- 
resentative for  Russell  Films  of  Chicago. 
He  will  handle  40  MGM  pictures  Russell 
is  rereleasing  and  also  all  other  Russell 
product  in  this  territory  . . . Variety  Club 
of  the  Northwest  will  have  a dinner  meet- 
ing Monday  (4)  at  the  Pick-Nicollet  Hotel. 
WCCO-TV  will  be  honored  for  showing 
“Open  Heart,”  a public  service  film,  on 
prime  time.  The  film  was  produced  at  the 
Variety  Club  heart  hospital. 


Columbia  will  have  its  Christmas  party 
at  the  Variety  Club  quarters  December  19 
— 20th  Century-Fox  will  hold  its  holiday 
party  Friday  (8)  at  the  Normandy  Hotel 
. . . The  auxiliary  of  the  Variety  Club 
will  sponsor  a Toyland  Holiday  party  at 
the  clubrooms  Sunday  (10)  with  all  toys 
going  to  the  heart  hospital.  A buffet  sup- 
per at  $3  will  be  served  at  6:30  p.m. 

Official  delegates  to  the  Variety  Club 
International  convention  in  Dublin,  Ire- 
land, next  May  will  be  Tom  Burke  of 
Theatre  Associates  and  Don  Swartz  of 
KMSP-TV.  Alternate  delegates  are  Ben 
Berger  of  Berger  Amusement  Co.  and 
Sim  Heller,  operator  of  theatres  at  Grand 
Rapids  and  Milaca. 

Exhibitors  and  industry  members  hon- 
ored M.  A.  “Moe”  Levy,  manager  of  20th- 
Fox,  on  his  40th  anniversary  with  the 
company  at  a dinner  at  Schiek’s  cafe  last 
Monday  (27).  In  for  the  event  were  Bob 
Conn,  sales  representative  from  New  York; 
Dave  Gold,  Des  Moines  manager;  Jack 
Lorentz,  Milwaukee  manager,  and  Levy’s 
brother  Art,  Detroit,  who  is  a sales  repre- 
sentative for  the  Jam  Handy  Organization. 
The  exchange’s  sales  drive,  beginning 
December  31,  will  be  called  the  Moe  Levy 
drive.  It  will  continue  through  February. 


Costarring  with  Elvis  Presley  in  UA’s 
“Kid  Galahad”  are  Gig  Young,  Lola  Al- 
bright and  Charles  Bronson. 


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ESPECIALLY  made  of  highest  quality  flint  glass  with  special  silvered  backing  for  highest  reflectivity. 


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These  low  prices  are  possible  because 
you  deal  direct  with  the  manufacturer. 

Lee  ARTOE  DELUXE  PRODUCTS  sell  with  a 
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BOXOFFICE  ::  December  4,  1961 


NC-3 


MILWAUKEE 


^he  Palace  was  the  only  theatre  in  the 
Milwaukee  area  to  maintain  its  “bat- 
ting average.”  All  other  houses  took  a 
beating,  due  to  the  fact  that  the  Milwaukee 
Journal  .was  involved  with  a strike  and  was 
being  picketed.  The  November  21  issue 
came  out  as  an  eight-page  edition,  without 
a bit  of  advertising!  Although  the  Sentinel 
(the  morning  paper)  is  operating,  without 
the  Journal  ads,  practically  every  adver- 
tiser in  town  is  operating  under  a terrific 
handicap.  This  is  the  first  strike  in  the 
79-year-old  Journal’s  history,  and  at  press 
time,  neither  side  seemed  willing  to  com- 


Playing  it  safe 


Cautious  Charlie  always  plays 
it  safe.  Especially  against  cancer.  He 
knows  there’s  no  guarantee  he 
won’t  get  it.  But  he  also  knows 
that  most  cancers  can  be  cured,  if 
people  give  their  doctors  a chance 
to  find  cancer  early  and  treat  it 
right  away.  So  Cautious  Charlie 
protects  himself  by  having  * - 
a health  checkup  every  year.  J 1 
Why  don’t  you  play  it  safe?  9 

AMERICAN  CANCER  SOCIETY 


promise.  Exhibitors,  who  from  time  to 
time  have  difficulty  in  getting  their  ads 
approved  by  the  powers  that  be  on  the 
Journal,  are  now  faced  with  no  oppor- 
tunity whatsoever  in  the  paper.  Both  the 
paper  and  business  houses  are  losing  thou- 
sands of  dollars  every  day  the  strike  con- 
tinues. 

Joe  Reynolds,  manager  of  the  Towne 
Theatre,  (not  with  the  strikebound  Jour- 
nal in  mind)  has  issued  a blanket  invita- 
tion to  members  of  the  Milwaukee  Press 
Club  and  their  wives  to  attend  a perform- 
ance of  “Flower  Drum  Song.”  The  invita- 
tion carries  no  strings:  admission  will  be 
each  member’s  Press  Club  membership 
card.  The  club  management  in  turn  is 
whipping  up  a special  dinner  at  which  Rey- 
nolds and  Russ  Mortenson,  general  man- 
ager of  Standard  Theatres,  are  to  be  the 
honored  guests.  Following  the  dinner,  the 
entire  group  will  “parade”  in  a body  over 
to  the  Towne  Theatre  three  blocks  away. 

John  Hanus,  with  brothers  Val  and  Ed, 
has  announced  the  sale  of  the  Home  The- 
atre in  Antigo,  to  James  and  John  Suick, 
owners  of  the  Palace,  Antigo.  The  Suicks 
closed  the  Home  Theatre  November  12. 
Hanus  says  they  have  sold  their  inter- 
ests in  the  theatre  in  order  to  devote  their 
full  time  to  their  Evergreen  Nursery.  The 
Hanus  family  has  operated  the  Home  The- 
atre for  over  31  years;  the  late  John  Hanus 
sr.  was  a pioneer  showman  since  the  early 
nickelodeon  days. 

Estelle  Steinbach,  managing  director  of 
the  Strand  Theatre  here,  has  been  elected 
a vice-president  of  United  Cerebral  Palsy 
of  Milwaukee.  This  must  make  about  15 
organizations  Miss  Steinbach  is  affiliated 
with  in  one  form  or  another. 

Harold  “Bud”  Rose,  former  manager  here 
for  Allied  Artists  Pictures,  is  on  the  mend. 
It  will  be  recalled  that  he  had  just  about 
got  himself  settled  in  Cleveland,  the  post 
to  which  he  was  promoted,  when  he  be- 
came seriously  ill.  He  was  in  Milwaukee  at 
the  time  gathering  up  some  of  his  personal 
belongings  when  stricken  and  taken  to 
Mount  Sinai  Hospital.  For  several  weeks 
the  sign  on  his  door  read:  “No  Visitors — 


P/ease 

□ 2 yeors  for  $5  □ 1 year  for  $3  0 3 years  for  $7 

□ Remittance  Enclosed  □ Send  Invoice 

THEATRE 

STREET  ADDRESS 

TOWN ZONE STATE 

NAME POSITION 

THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo. 


No  Phone  Calls!”  Now  Bud  gets  out  every 
day  for  a walk  and  fresh  air,  and  finally 
he  made  Filmrow.  He  remarked  that  just 
being  able  to  be  on  Filmrow  raised  his 
spirits  a great  deal. 

Among  those  of  the  film  colony  who 
watched  their  homes  go  up  in  flames  was 
Robert  J.  Shaw,  former  Milwaukeean,  a 
script  writer.  Shaw  was  evacuated  by  po- 
lice. Estimated  damage  ran  to  more  than 
$20,000.  It  is  in  the  Bel  Air  area.  Fred  Mac- 
Murray,  formerly  of  Beaver  Dam,  his  wife 
and  two  daughters  had  to  evacuate  their 
home  but  firemen  managed  to  save  most  of 
the  house.  Grateful  MacMurray  prepared 
dinner  for  the  firefighters. 

Variety  Club  Party 
In  Tulsa  December  9 

OKLAHOMA  CITY— Variety  Club  mem- 
bers will  gather  December  9 in  Tulsa  for 
an  evening  of  sociability,  starting  with  a 
cocktail  hour,  then  a dinner,  followed  by 
dancing.  Local  barkers  will  make  the  trip 
by  bus.  Arrangements  may  be  made  with 
Howard  Nelson,  700  West  Sheridan.  The 
expense  for  the  whole  evening  is  nominal. 

If  enough  of  the  new  crew  members 
make  the  trip,  an  election  of  new  officers 
will  be  held  at  that  time. 

Following  decision  by  the  crew  members 
on  the  Tulsa  trip  at  a Monday  afternoon 
meeting  in  the  clubrooms  on  Filmrow, 
members  elected  a new  crew  as  follows: 
Earl  Snyder,  Alex  Blue,  Jimmy  McKenna 
and  Frank  Lawrence,  all  re-elected  from 
Tulsa;  Bates  Farley,  George  Fisher,  How- 
ard Nelson,  C.  H.  Weaver,  Harry  Mc- 
Kenna, Tom  Johnston  and  Eddie  Lane. 
All  the  latter  were  re-elected  except  Far- 
ley, Fisher  and  Weaver. 

Earl  Snyder  has  been  chief  barker. 

A four-piece  combo  under  the  direction 
of  A1  Good,  a member,  supplied  music 
for  an  evening  of  dancing,  etc.,  on  the 
Monday  before  Halloween. 

It  was  reported  by  the  building  com- 
mittee that  construction  was  to  get  rmder 
way  during  the  week  on  the  new  Variety 
Health  Center,  which  will  replace  the 
present  building  which  is  being  taken  over 
by  the  government  in  a new  postoffice 
development. 

Weaver  was  elected  Tent  22  delegate  to 
the  Variety  International  convention. 


Charity  Getting  Smaller 
Cut  From  Bingo  Games 

TORONTO — Reports  that  charity  is  be- 
coming less  and  less  a beneficiary  of  char- 
ity bingo  in  Ontario,  and  gambling  interests 
are  taking  over  the  lucrative  profits  have 
drawn  the  attention  of  metropolitan  po- 
lice here,  the  Royal  Canadian  Mounted 
Police  and  the  provincial  attorney  gen- 
eral. 

Chief  James  Mackey  of  Toronto  de- 
clared the  bigtime  operators  are  clear- 
ing $6,000,000  a year  from  sponsorship  of 
so-called  “charity”  bingo  halls. 

Kelso  Roberts,  attorney  general,  is  study- 
ing a written  report  made  to  his  office  on 
bingo  operations.  C.  W.  Harrison  of  the 
RCMP  conceded  that  crime  syndicates  had 
expanded  their  activities  in  Canada. 


Production  on  Paramount's  “My  Six 
Loves”  will  begin  in  January. 


NC-4 


BOXOFFICE  :;  December  4,  1961 


featuring 

^Ylflaintencince  und  *Scinitcitlon 


When  Wometco  built  its  lavish 
new  163rd  Street  Theatre  in 
Miami  late  last  year,  all  areas 
of  the  house  were  given  the 
most  careful  attention,  in  order 
that  no  one  part  would  detract 
in  any  way  from  the  whole.  An 
example,  is  this  charming 
powder  room  with  its  white 
vinyl  walls  with  gold  traceries 
which  are  reflected  in  the 
mirror  across  the  length  of  the 
cosmetic  bar.  The  chairs  are 
of  teakwood,  upholstered  in 
white  vinyl.  Flooring  is  ter- 
razzo- patterned  vinyl  tile.  The 
ladies'  restroom  adjoining  has 
pink  tile  walls  and  floors  of 
two  tones  of  pink  and  white. 
Doors  in  this  room  are  black. 


DECEMBER  4,  1961 


There  has  been  another 

wave  of  theatre  remodeling  and  re- 
decorating during  the  past  year — a 
very  healthy  sign  that  exhibitors  expect 
to  keep  right  on  doing  business,  even 
if  not  quite  at  the  same  old  stand. 

It  is  to  be  hoped,  and  we  feel  sure 
it  is  in  most  cases,  that  this  initial  step 
to  woo  patrons  with  more  comfort  and 
attractive  surroundings  is  being  fol- 
lowed up  by  careful  and  thorough  at- 
tention to  good  maintenance  and  safety 
and  sanitation  methods. 

For  the  hard  facts  of  life  are,  that 
deterioration  can  set  in  all  too  soon  if 
dust  and  soil  are  permitted  to  accumu- 
late on  the  screen,  seats,  carpet  and 
other  furnishings  and  restrooms  are 
neglected. 

In  addition  to  the  fact  that  good  main- 
tenance protects  the  investment  that 
has  been  made  from  deterioration  by 
natural  causes,  it  is  a proved  fact, 
attested  by  many  theatremen,  that  a 
showcase  that  always  presents  a shin- 
ing face  to  its  patrons  tends  to  put  them 
on  their  best  behavior. 

Where  seats  are  kept  in  good  repair, 
even  the  teenager  with  a knife  is  less 
inclined  to  cut  them;  on  the  other  hand, 
even  one  torn  seat  has  proved  enough 
to  incite  his  wielding  of  the  knife  and 
the  damage  multiplies. 

Where  restrooms  are  kept  spotlessly 
clean,  provided  with  hand  dryers  or 
plenty  of  towels,  waste  receptacles  and 
cigaret  urns,  patrons  are  far  less  likely 
to  smear  lipstick  on  the  walls  or  stamp 
out  cigarets  on  the  floor. 

While  good  maintenance  and  sanita- 
tion is  a never-ending,  day-to-day  and, 
in  some  cases,  hour-to-hour  job,  and  re- 
quires not  only  the  employment  of 
personnel  with  an  interest  in  their  jobs 
but  also  the  careful  supervision  of  the 
manager,  it  pays  off  in  longer  life  of 
furnishings  and  equipment  and  in  con- 
tinued patronage  of  the  theatre. 


con 


t 


e 


n 


t 


j 


Planned  Maintenance  Is  a Must 4 

Sound  Advice  on  Sound  Systems Wesley  Trout  6 

RC  Theatre  Parties  Sharply  Increase  Sales 11 

Coca-Cola's  Diamond  Anniversary 14 

The  Poblocki  Family  Team... .Ben  Is  Back  in  Harness 15 

Goldberg  Plant  Cited  for  Quality  Reels 16 


DEPARTMENTS: 

Projection  and  Sound 

6 

New  Equipment 

and  Developments 

....  17 

Literature 

10 

Readers'  Service  Bureau 

....  19 

Refreshment  Service 

11 

Advertisers'  Index 

....  19 

About  People  and  Product 20 

☆ 


ON  THE  COVER 

Wometco’s  163rd  Street  Theatre  has  a seating  capacity  of  1,288, 
and  was  Miami’s  first  new  theatre  in  three  years.  It  is  located  in 
one  of  the  largest  shopping  centers  in  the  United  States  and  shares 
in  the  adjacent  parking  space  for  4,500  cars. 


I.  L.  THATCHER,  Managing  Editor 

The  MOOBRN  THEATRE  Section  of  BOXOFFICE  is  included  in  the  first  issue  of  each  month. 
Editorial  or  general  business  correspondence  should  be  addressed  to  Associated  Publications, 
825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  Wesley  Trout,  Technical  Editor;  Eostem  Repre- 
sentotive:  D.  M.  Mersereau,  1270  Sixth  Ave.,  Rockefeller  Center,  New  York  20,  N.  Y.; 
Centrol  Representatives:  Louis  Didier,  Jock  Broderick,  5809  N.  Lirvcoln,  Chicago  45,  III., 
Western  Repwesentotive:  Wettstein,  Nowell  & Johnson,  Inc.,  672  Lafayette  Place,  Los 
Angelas  5.  Colif. 


YOUR  NATIONAL  CARBON  ENGINEER... 


Sells  you  the  best  product— gives  you  the  best  service! 


The  illustration  shows  a NATIONAL  CARBON  Sales  Engineer  using 
the  Motion  Picture  Research  Council’s  Projector  alignment  tool  to 
position  the  mirror  on  the  optical  axis  of  the  projection  lens. 

These  Sales  Engineers— equipped  with  complete  service  kits  con- 
taining the  most  modern  test  equipment— are  trained  to  solve  screen 
lighting  problems  and  help  the  industry  achieve  the  ultimate  in  picture 
quality.  This  is  an  important  part  of  NATIONAL  Carbon’s  continuing 
program  of  service  to  the  industry. 

For  best  projection  results,  use  “National”  projector  carbons— for 
dependable,  free  technical  service,  call  on  NATIONAL  CARBON.  For 
details,  ask  your  NATIONAL  CARBON  supply  dealer  or  write:  National 
Carbon  Company,  Division  of  Union  Carbide  Corporation,  270  Park 
Avenue,  New  York  17,  N.  Y.  In  Canada:  Union  Carbide  Canada 
Limited,  Toronto. 


With  the  Motion  Picture  Research  Council's 
projector  alignment  tool  it  is  possible  to 
determine  within  a few  minutes— while  the 
show  is  on  — if  the  optical  train  is  in  align- 
ment, or  what  adjustments  need  be  made. 


"National”  and  "Union  Carbide”  are 
registered  trade-marks  for  products  of 


NATIONAL  CARBON  COMPANY 


BOXOFFICE  ::  December  4,  1961 


3 


PLANNED 


MAINTENANCE 

IS  A MUST! 

Good  Housekeeping 
Is  Essential  to 

Keeping  Patrons 


^JooD  HOUSEKEEPING  is  3.  prime 
requisite  of  theatre  operation  if  patrons  are 
to  be  won  and  retained.  To  this  purpose, 
it  is  important  that  the  janitor  be  kept 
supplied  with  all  necessary  equipment  and 
materials,  and  it  is  equally  important  that 
the  manager  make  a once-a-week  thor- 
ough inspection  of  the  theatre  with  the 
janitor  to  check  evei-y  part  and  phase  of 
the  building.  Such  regular  inspection  pre- 
cludes overlooking  needed  repairs  or 
maintenance. 

It  should  be  remembered,  that  while  good 
housekeeping  is  a year-round  necessity,  it 
is  especially  important  in  winter  when 
smoke  from  heating  facilities  can  dim  the 
lustre  of  furnishings,  and  floors  and  car- 
pets suffer  more  because  of  snow  and  dirt 
tracked  into  the  theatre.  Even  the  ex- 
terior of  the  theatre  needs  more  mainte- 
nance as  smoke  from  nearby  buildings  will 
settle  on  it  and  create  a dingy  look. 

Beginning  with  the  front  of  the  theatre, 
the  following  suggestions  are  given  as  a 
guide  to  theatre  maintenance; 

MARQUEE 

The  stainless  steel  of  the  marquee  will 
not  tarnish,  but  smoke  and  dust  accumu- 
lation will  make  it  dull  and  lifeless.  It 
should  be  washed  once  a week  with  a good 
soap  or  synthetic  soap.  There  are  also 
solvent-type  cleaners  which  can  be  used 
on  stainless  steel  and  it  would  be  well  to 
seek  the  advice  of  a janitor  supply  house 
about  them. 

The  changeable  letters  of  the  marquee 
obviously  should  be  kept  clean  and  should 
be  properly  spaced  and  kept  straight; 
otherwise  they  lose  their  bright  appearance 
and  selling  value  and  may  indicate  careless 
housekeeping  inside  the  theatre,  to  the 
patron. 

Any  leaks  in  the  marquee,  including  any 
dripping  from  the  edges,  should  be  re- 
paired at  once. 

If  the  marquee  is  painted,  a new  look 
could  be  achieved  three  or  four  times  a 
year  by  repainting  with  a change  of  colors. 

Aside  from  “burned-out”  letters,  the 
neon  sign  needs  regular  maintenance.  It 
gets  dirty  from  smoke  and  dust  and  should 
be  washed  by  hand  at  least  once  a year. 


However,  since  these  neon  signs  are  com- 
paratively fragile,  extreme  care  must  be 
taken  in  washing  them. 

FRONT  AND  LOBBY  POSTERS 

Entrance  and  lobby  posters  are  meant  to 
do  a selling  job,  but  they  won’t  if  they  are 
not  clean  and  shining.  The  glass  should  be 
cleaned  every  day.  If  the  frames  are  stain- 
less steel  they  should  be  washed.  If  the 
frames  are  painted,  they  should  be  re- 
painted two  or  three  times  a year. 

RUBBER  MATS 

Rubber  mats,  extending  from  the  side- 
walk through  the  lobby  to  the  foyer,  per- 
form two  important  functions.  They  save 
the  carpeting  in  the  foyer  and  they  are 
also  a safety  factor,  especially  in  bad 
weather. 

The  rubber  mats  should  be  wide  enough 
for  at  least  two  persons  to  walk  side  by 
side,  and  they  should  be  corrugated  for 
added  safety  and  as  a means  of  cleaning 
shoe  soles  as  patrons  progress  from  side- 
walk to  foyer. 

Of  course,  these  mats  get  very  dirty, 
especially  in  bad  weather.  If  they  are  cor- 
rugated, without  perforations,  they  should 
be  swept  with  a stiff  brush  or  broom  once 
or  twice  a day  and  mopped  once  or  twice  a 
week. 

For  perforated  matting,  a vacuum 
cleaner  should  be  used  at  least  once  a day. 

A dull  rubber  mat  can  be  brightened  by 
occasional  waxing  with  a good,  self- 
polishing water  wax,  but  the  wax  must  be 
applied  lightly  so  that  there  is  no  excess 
left  in  the  corrugations. 

LOBBY  FLOORS 

Lobby  and  foyer  floors  can  best  be  main- 
tained during  the  winter  by  giving  them  a 
thorough  cleaning  in  the  fall  and  then  pro- 
tecting them  with  a sealer. 

Scouring  powder  or  steel  wool  and  soap 
suds  may  be  used  on  asphalt  tile,  rubber, 
vinyl,  linoleum,  ceramic  tile  or  concrete, 
but  never  use  steel  wool  on  terrazzo  or 
marble.  Also,  alkaline  cleaners  should 
never  be  used  on  linoleum,  terrazzo  or 
marble. 

After  washing,  terrazzo  or  marble  should 


be  given  one  coat  of  special  terrazzo  sealer. 
Usually,  this  is  a quick-drying  plastic 
material,  colorless,  and,  although  looking 
like  lacquer,  it  is  not. 

A water  wax,  preferably  one  containing 
“anti-slip”  colloidal  silica,  is  recommended 
for  asphalt,  rubber  and  vinyl  tiles.  Again, 
it  might  be  well  to  consult  a janitor  sup- 
ply house  about  some  good,  hard-coat 
finishes  which  are  neither  varnishes, 
lacquers  nor  waxes,  but  which  are  suitable 
for  these  types  of  floors. 

No  protective  coating  is  needed  for 
ceramic  tile,  although  waxing  will  brighten 
the  colors  and  prevent  the  adhesion  of  dirt. 

Concrete  can  be  sealed  with  a regular 
floor  sealer  or  painted  with  a rubber  resin 
enamel  especially  designed  for  concrete 
floors. 

Usually,  scrubbing  and  waxing  floors, 
such  as  rubber  and  asphalt  tile,  once  a 
week  is  sufficient,  although  they  should  be 
buffed  with  a floor  machine  daily. 

AUDITORIUM  FLOORS 

The  auditorium  floors  should  be  cleaned 
each  day,  first  disposing  of  large  litter, 
such  as  popcorn  boxes  and  paper  cups. 
Some  use  the  blower  action  of  the  vacuum 
cleaner  to  push  this  litter  to  the  front  of 
the  theatre,  but  it  must  be  remembered 
that  this  will  raise  considerable  dust. 
Another  method,  and  perhaps  to  be  pre- 
ferred, is  for  the  janitor  to  sweep  between 
all  rows  of  seats,  pushing  the  litter  into  the 
aisles,  and  then  scoop  it  up  with  two  dust 
pans,  one  in  each  hand. 

After  removal  of  the  litter,  an  industrial- 
type  vacuum  cleaner  should  be  used  to  go 
over  the  floors  and  chairs.  A vacuum 
cleaner  with  an  accordian-type  hose  is 
ideal  for  between-the-seat  cleaning.  This 
type  of  hose  is  normally  collapsed  to  about 
six  feet,  but  may  be  stretched  to  15  to  20 
feet.  As  the  janitor  backs  up  to  the 
vacuum  cleaner,  the  hose  retracts,  avoid- 
ing the  nuisance  of  backing  into  a doubled- 
up  hose. 

CHEWING  GUM 

Chewing  gum  deposits  on  floors  should 
be  removed  daily  to  avoid  a major  cleanup 
which  will  even  then  leave  stains,  making 


4 


The  MODERN  THEATRE  SECTION 


a good  scrubbing  necessaiT.  A long- 
handled  scraper  tool,  usually  available  at 
any  hardware  store,  makes  the  removal 
easy,  especially  on  concrete.  In  hot  and 
humid  weather  the  gum  may  be  soft  and 
should  be  first  chilled  with  cold  water. 

CARPETING 

Carpeting,  whether  in  the  auditorium, 
foyer  or  lounge,  should  be  vacuumed  daily 
and  shampooed  once  a year.  The  “on-loca- 
tion” method  of  shampooing  may  be  done 
by  regular  help. 

The  daily  dry  vacuuming  is  essential, 
not  only  for  appearances  but  because  grit 
left  in  the  pile  of  carpet  may  cut  the  pile 
under  pressure  and  residue  from  confec- 
tions attracts  mice  and  some  insects. 

Shampooing  will  remove  soft  drink 
stains  (of  course,  these  should  be  spot- 
cleaned  each  day).  Chewing  gum  on  car- 
pet may  be  removed  by  placing  a ring  of 
carbon  tetrachloride  around  (not  on)  the 
gum ; the  chemical  will  soak  under  the  gum 
and  loosen  it. 

WALLS  AND  CEILINGS 

Celotex  or  similar  acoustical  walls  and 
ceilings,  if  not  stained,  may  be  cleaned  by 
a regular  dough-type  wall  cleaner.  If 
stained,  they  can  be  spray-painted  with  a 
water-base  paint  which  dries  with  a flat 
finish. 

SCREENS 

The  picture  screen  can  usually  be  kept 
clean  by  daily  use  of  the  blowing  action  of 
the  vacuum  cleaner,  although  it  is  well  to 
frequently  go  over  it  with  the  vacuum 
using  a soft  brush.  An  occasional  profes- 
sional cleaning  may  be  required. 

SEATING 

The  janitor  should  inspect  the  seats 
daily  as  he  goes  through  the  rows  to 
vacuum  them,  and  remedy  any  damage  or 
report  it  to  the  manager.  At  least  once  a 
year,  in  spring  or  summer,  the  seat  backs 
and  the  bottoms  of  the  seats  should  be 
washed  to  remove  the  accumulated  film 
caused  by  winter  heating  and  “de- 
gummed.”  The  “degumming”  should  be 
done  first,  with  a putty  knife,  taking  great 
care  not  to  cut  the  surface  of  the  seat. 

Metal  backs  and  surfaces  should  then  be 
washed  with  hot  water  and  a good  soap  or 
detergent,  and  a scouring  cleanser  where 
necessary.  For  wood  surfaces,  the  same 
cleaning  products  can  be  used  but  the 
water  should  be  lukewarm,  and  the  wood 
should  be  dried  immediately  to  avoid 
damage. 

An  ordinary  rag  or  sponge  is  recom- 
mended for  both  wood  and  metal  as  a 
scrub  brush  might  damage  the  finish,  and 
a dry  rag  should  be  used  for  drying  the 
seat. 

Modern  seating  fabrics,  with  large  nylon 
or  rayon  content,  can  be  cleaned  easily 
with  hot  water  and  a sudsy  soap  or  de- 
tergent. Only  a minimum  amount  of  water 
should  be  used  to  avoid  soaking  the  ma- 
terial; the  shampooing  should  be  done  with 
the  suds.  The  fabric  should  then  be  wiped 
clean  with  a clean  dry  rag,  rubbing  with 
the  direction  of  the  nap,  with  a smooth 
finishing  stroke,  without  undue  pressure. 

CIGARET  BURNS 

In  the  matter  of  cigaret  burns,  preven- 
tion is  better  than  cure,  so  it  is  advisable 
to  provide  an  adequate  number  of  sand 


10-Point  Maintenance  Checklist  for  Managers 

1.  A cleon  theatre  is  a safe  theatre.  Make  up  a charted  routine  for  complete  and  regular  house- 
cleaning. Check  against  the  chart  ot  all  times  so  thot  no  point  of  maintenance  and  sanitation  moy  be 
overlooked. 

2.  A thorough  inspection  of  the  theatre  should  be  mode  each  night  by  the  manager  to  determine 
c'eon  iness,  freedom  from  fire  hazard  and  sanitary  appearance. 

3.  Check  the  janitor's  work  frequently. 

4.  Be  sure  thot  sufficient  janitor's  supplies  ore  always  on  bond  and  thot  his  equipment  is  in  good 
operating  condition. 

5.  Restrooms  should  be  inspected  hourly.  Patron  supplies  in  these  rooms  must  be  always  avail- 
able and  waste  receptacles  should  be  emptied  frequently. 

6.  Inspect  drinking  fountains  hourly  so  thot  they  may  be  kept  spotlessly  clean  ond  always  in 
proper  operation. 

7.  Clean  refreshment  stand  showcases,  vending  machines,  popcorn  machines  and  other  equipment 
daily  and  remove  all  mess  from  them  immediately. 

8.  Have  an  exterminator  inspect  the  property  at  six-month  intervals.  An  ounce  of  prevention  in 
this  respect  may  save  untold  headaches. 

9.  Check  ventilation  throughout  the  theatre  from  the  sanitation  standpoint.  Good  air  conditions 
in  all  parts  of  the  house — principally  the  restrooms — will  obviate  the  necessity  for  rank-smelling 
deodorants  or  perfumeries. 

10.  There  are  sanitary  jobs  which  require  hourly,  daily,  weekly,  monthly  ond  less  frequent 
attention.  Allot  them  properly  and  the  housekeeping  will  be  easier  and  more  efficient. 


urns  in  the  foyer,  restrooms  and  lounge. 
However,  cigaret  burns  in  resilient  or  hard- 
surface  floors  can  usually  be  removed  with 
steel  wool  and  a little  suitable  cleaner. 

In  carpet,  a stiff  brush  may  be  used  to 
remove  scorched  fiber  ends.  The  usual 
cigaret  burn  will  thus  leave  only  a very 
slight  ditch,  perhaps  one-sixteenth  of  an 
inch  deep.  If  the  burn  is  deeper  than  that 
an  experienced  rug  cleaner  will  have  to  be 
called  upon  for  the  repair. 

RESTROOMS 

Restrooms  require  not  only  daily  clean- 
ing, but  should  be  checked  hourly,  to  see 
that  everything  is  in  good  order  and  all 
equipment  is  functioning  properly. 

Floors  should  be  scrubbed  and  walls 
washed  down  daily  with  a detergent-type 
cleaner.  Lavatories,  if  cleaned  regularly, 
need  only  soap  and  water.  Stubborn  stains 
may  require  a mild  abrasive  cleaner,  but  a 
harsh  one  should  never  be  used  because  of 
the  danger  of  scratching  the  finish. 

Toilets  and  urinals  should  be  cleaned 
daily  with  a uric  acid  salt  solvent,  and 
toilet  seats  should  be  washed  daily  with  a 
detergent  cleaner  and  swabbed  with 
alcohol.  Cleaning  is  not  enough,  disinfec- 
tion is  essential. 

Tissue,  sanitary  napkins,  soap,  and 
towels  should  be  kept  in  adequate  supply, 
and  a waste  receptacle  for  towels  provided. 
Of  course,  an  electric  diTer  is  the  ideal 
solution  to  the  towel  problem. 

HEATING  SYSTEM 

The  boiler  or  furnace  of  the  heating  sys- 
tem should  be  cleaned  out  before  extremely 
cold  weather  sets  in. 

Where  coal  or  oil  is  burned  there  may  be 
a soot  condition  which  needs  attention. 
Soot  interferes  with  the  draft  and  also  acts 
as  an  insulation,  requiring  more  fuel,  so  the 
soot  accumulation  must  be  removed. 

If  coal  is  burned,  be  sure  the  ash  pit  is 
emptied  and  that  it  is  not  allowed  to  fill 
up  during  the  months  of  firing.  Ashes 
piled  up  under  the  grate  not  only  shut  off 
the  draft  but  cause  the  grate  to  warp. 

If  the  coal  boiler  is  stoker-fed,  there  will 
be  “fly  ash”  to  contend  with.  Unless 


handled  carefully,  a lot  of  this  fine  ash 
will  find  its  way  up  into  the  theatre.  An 
adaptable  vacuum  cleaner  is  best  for  dis- 
posing of  fly  ash  at  the  furnace  as  well  as 
elsewhere  in  the  theatre. 

Be  sure  the  motor  or  motors  of  the  boiler 
or  furnace  are  properly  oiled  or  they  may 
give  trouble  in  the  winter  when  needed 
most. 


UNITIZED 


Back  and  seat  assemblies  ore  factory  as- 
sembled into  a complete  chair  unit  for 
easy,  fast  and  accurate  installation  on 
standards  previously  installed  on  proper 
pitched  incline.  Replacement  is  equally 
simple.  No  nuts,  bolts  or  fasteners  are  ever 
exposed. 

Write  today  for  the  complete 
International  story. 


International  Seat  Div. 
Union  City  Body  Co.,  Inc. 
Union  City,  Ind. 


BOXOFFICE  December  4,  1961 


5 


Light  is  reflected  from  the  front  surface . . . 
does  not  pass  through  the  glass  twice,  as 
with  second  surface  mirrors. 

Reduce  film  buckle.  Improve  focus.  No 
emulsion  blistering.  Less  coating  deteriora- 
tion and  pitting  by  arc  ejections  than  second 
surface  reflectors. 


If  rite  for  tlofa  r/ri  correct  size 
ami  type  /or  your  lamps. 


SOUND  ADVICE 
ON  SOUND  SYSTEMS 

Proper  Maintenance  Assures  Top  Reproduction 


By  WESLEY  TROUT 


I 


I 


■ HE  PAST 
MANY  YEARS  W6  haV6 

tried  to  point  out  in 
our  articles  the  im- 
portance of  periodic, 
I'egnlar  servicing  of 
pre-amplifiers,  power 
amplifiers,  exciter 
lamp  supply  units 
and  sound  repro- 
ducers. One  should 
bear  in  mind  that  no 
electro  - mechanical 
equipment  is  com- 
pletely immune,  with  time,  to  gradual  de- 
terioration of  performance,  and  therefore 
it  should  be  given  frequent  inspections  and 
performance  tests  in  order  to  keep  a check 
on  the  various  components  so  that  they  can 
be  replaced  if  tests  indicate  the  advisability 
in  order  to  obtain  high  quality  sound 
reproduction. 


Wesley  Trout 


I COOL  HEAD  NEEDED 

First,  one  should  use  a little  common 
sense,  a cool  head,  when  searching  for 
sound  trouble.  Most  average  troubles  can 
be  quickly  found  if  one  “knows  his  equip- 
I ment.”  The  locations  of  switches  and 
[ fuses  are  always  important.  The  function 
j of  each  unit  is  necessary  in  order  to  boil 
: down  your  search  for  some  defect,  or  short 
i or  shorts  in  the  amplifier  wiring,  or  some 
I component.  Ninety  per  cent  of  amplifier 
I failure  can  often  be  traced  to  a “dead” 
1 vacuum  tube  or  a “shorted”  element  within 
' the  vacuum  tube.  With  only  a minimum 


amount  of  test  equipment,  plus  some  good 
screwdrivers,  small  wrenches  and  pliers, 
one  can  do  a considerable  amount  of  his 
own  servicing  and  keep  the  equipment  in 
good  operating  condition.  Some  electronic 
and  mechanical  background  is  necessary, 
and  a good  service  manual. 

The  modern  amplifier  is  a well-built 
piece  of  equipment  and  with  proper  care 
should  give  years  of  uninterrupted  service. 
In  order  to  obtain  troublefree  operation, 
the  equipment  must  be  kept  clean  and  all 
electrical  connections  clean  and  tight. 
Poorly  soldered  joints  will  always  cause 
noise  and  sometimes  a complete  stoppage 
of  sound  output.  At  least  every  three 
months  remove  the  vacuum  tubes  and 
burnish  with  crocus  cloth,  carefully  dust- 
ing out  the  sockets;  tubes  must  fit  snugly 
in  their  sockets  so  that  good  electrical  con- 
tact will  be  made.  Good  sound  output  de- 
pends upon  good  quality  tubes  and  good 
electrical  contact  in  their  sockets. 

Good  overall  performance  of  a sound 
system  depends  upon  its  components  and 
circuit  makeup.  One  should  know  about 
the  various  factors  of  importance  in  select- 
ing a capacitor,  resistor  or  transformer  be- 
cause high  quality  sound  reproduction  can- 
not be  obtained  with  a cheap,  inferior- 
quality  component,  and  the  life  of  cheap 
tubes,  capacitors  and  resistors  is  generally 
very  short.  Therefore  one  should  purchase 
a well-known  product  and  be  assured  of 
longer  service  and  troublefree  operation. 

FIXED-TYPE  RESISTORS 

In  audio  amplifiers  we  use  fixed  tapped, 
wii-e-wound  resistors  for  obtaining  varia- 
tion in  voltage  at  some  point  in  the  circuit; 


j This  sketch  shows 
how  to  make  con- 
I nections  in  hole-type 
terminals,  and  how 
a loop  should  be 
made  to  fasten  wire 
I around  a metal  post. 

Insulation  should  be 
1 removed  enough  to 
make  good  connec- 
tion but  not  cut 
back  too  far,  as 
^ wires  in  a circuit, 
j particularly  where 
j they  are  close  to- 
j gather,  may  make 
contact  with  an- 
other and  cause  a 
short  circuit.  Use 
only  rosin  core 
solder. 


L 


? 


I 


The  MODERN  THEATRE  SECTION 


the  most  used  resistor  in  an  amplifier  cir- 
cuit is  a fixed  type,  this  type  having  its 
total  I'esistance  determined  during  the 
manufacturing  process  and  its  value  can 
not  be  changed.  Manufacturers  supply  a 
broad  selection  of  standardized  values  for 
audio  amplifiers  and  other  electronic 
equipment,  but  many  leading  manufactur- 
ers of  sound  equipment  have  special 
capacity  and  sizes  made  for  their  par- 
ticular equipment.  Wire-wound  resistors  are 
available  with  connections,  called  taps, 
made  to  any  desired  values  for  obtaining 
desired  voltages  at  some  particular  place 
in  the  amplifier  circuit. 

RESISTORS  LIMIT  CURRENT  FLOW 

Resistors  in  electronic  circuits  serve  the 
purposes  of  limiting  the  cuitent  flow  in 
various  circuits,  to  form  voltage  dividers, 
to  establish  required  voltages  at  different 
elements  of  a vacuum  tube,  and  they  per- 
form a great  variety  of  special  aiTange- 
ments  in  electronics.  Our  space  is  too 
limited  to  go  into  detailed  explanation  of 
their  complete  function  in  electronics. 
There  are  a number  of  good  text  books  that 
give  in  detail  the  function  of  resistors  in 
electronic  circuits.  Always  replace  resistors 
with  the  same  capacity  as  the  ones  re- 
moved, or  according  to  manufacturers’ 
recommendations.  A very  small  difference, 
if  the  same  capacity  cannot  be  obtained,  is 
permissible,  with  resistors  or  capacitors, 
and  the  circuit  will  not  be  disturbed. 

Keep  in  mind  that  resistors  must  be  de- 
signed to  withstand  extremely  high  tem- 
peratures, or  the  resistor  surface  area  must 
be  large  enough  to  dissipate  heat  in  order 
to  keep  the  temperature  down  to  safe 
limits.  Therefore  it  is  of  extreme  impor- 
tance to  select  resistors  of  sufficient  size 
for  safety  in  audio  circuits.  Manufactm-ers’ 
recommendation  of  various  values  for  their 
components  should  be  strictly  followed  for 
safety  and  long  service.  Moreover,  for  high 
quality  sound  reproduction,  correct  values 
of  various  components  in  power  and  pre- 
amplifiers must  be  adhered  to  at  all  times. 

Capacitors  (condensers)  are  used  in 
audio  and  power  supplies  for  filtering,  for 
coupling  the  signal  between  amplifier 
stages,  bypassing  the  sound  signal  away 
from  various  vacuum-tube  elements,  de- 
coupling stages  and  in  complex  circuits, 
etc. 

The  most  popular  types  used  in  elec-  | 
tronic  equipment  are  paper  tubular,  mica 
in  speech  circuits,  ceramic  and  electrolytic. 
Values  must  be  carefully  selected  and  must 
be  of  correct  capacity  in  order  to  function 
properly  in  various  complex  circuits.  Only 
a high  quality,  and  well-known  brand, 
should  be  used  for  troublefree  operation. 

PAPER  CAPACITOR  WIDELY  USED 

Very  widely  used  is  the  simple  fixed 
capacity  paper  capacitor  which  consists  of 
metal  foil  rolled  up  with  strips  of  paper 
which  have  been  impregnated  with  insul- 
ating material.  These  impregnating  ma- 
terials commonly  include  the  following: 
plastics,  various  types  of  oil  and  waxes. 
The  types  of  insulating  material  used  will 
depend  upon  the  voltage  and  temperature 
with  which  the  capacitor  will  be  used,  and 
the  resistance  of  the  capacitor,  etc.  When 
the  capacitor  is  used  at  high  voltages,  then 
several  layers  of  insulating  paper  are  used 
and  a special  type  of  oil  or  wax  to  further 
insulate  and  protect  the  capacitor.  The 


This  drawing  shows  connections  made  to  a ter- 
minal block  in  an  audio  amplifier.  It  is  of  para- 
mount importance  that  these  connections  are  kept 
tight  and,  when  a new  connection  is  made,  it  should 
be  carefully  cleaned.  Generally,  lugs  are  used,  but 
a good  electrical  connection  can  be  made  with 
wire  only,  provided  the  wire  is  scraped  clean  and 
a washer  is  used  so  the  wire  will  make  good  con- 
tact. Poor  contacts  cause  heating  and  resistance, 
and  in  time  will  cause  trouble. 

paper  capacitor  is  mostly  used  in  low-volt- 
age applications  throughout  audio  circuits, 
and  its  selection  is  carefully  made  in  order 
to  give  good  performance  and  long  service 
in  audio  amplifiers.  If  the  insulating  ma- 
terial gets  punctured,  the  condenser  will 
become  “shorted”  and  will  have  to  be  re- 
placed. High  quality  condensers  contain 
good  material  and  will  give  long  service  if 
not  overloaded  or  subjected  to  too  much 
heat. 

Mica  capacitors  are  used  in  audio  ampli- 
fiers mostly  in  the  input  circuits.  They  are 
of  very  rugged  construction  and  are  built 
with  more  precision;  the  values  and  toler- 
ances can  be  better  met,  since  precision 
masking  techniques  permit  the  area  of  the 
deposited  plate  to  be  determined  with 
greater  accuracy  and  uniformity  than  in 


other  types  of  cut-foil  construction.  How- 
ever, it  is  not  practical,  nor  necessary,  to 
use  mica  capacitors  exclusively  in  circuits. 
In  various  amplifier  stages  it  is  better  to 
use  paper  tubular  or  ceramic  types,  and  the 
cost  is  less.  But  in  any  event,  always  make 
replacement  of  any  defective  capacitor 
with  one  of  the  same  value  and  power 
rating,  and  purchase  only  high  quality 
name-brand  capacitors  for  more  accurate 
rating  and  longer  service. 

Electrolytic  capacitors  are  used  when  the 
voltage  is  extremely  high  and  large  ca- 
pacity is  required  for  special  applications 
in  DC  and  AC  circuits,  and  in  power  sup- 
plies, etc.  Electrolytic  capacitors  can  be 
obtained  in  several  thousand  microfarads 
at  reasonable  size  and  cost.  Many  old-type 
amplifiers  use  wet  type,  now  obsolete:  the 
newer  types  of  amplifiers  use  the  present- 
day  dry  type  which  is  more  satisfactory  in 
operation  and  service.  We  recommend 
changing  obsolete  wet-type  capacitors  with 
the  new  dry  type.  The  replacement  is  in- 
expensive and  will  give  more  satisfactory 
performance  and  much  longer  life. 

POWER  TRANSFORMERS  USED 

Now,  let  us  discuss  transformers  used  in 
theatre  amplifiers  and  power  units  used  to 
supply  DC  for  exciter  lamps.  Power  trans- 
formers, inside  of  amplifier  case,  supply 
rectified  current  for  the  various  elements 
in  a vacuum  tube  and  filament  current.  As 
you  probably  know,  a DC  current  must  be 
used  for  plate,  grids  and  suppressor  grid 
elements  in  any  vacuum  tube.  This  trans- 
former must  be  larger  than  those  used  in 


Continued  on  following  page 


How  much  should  you 
pay  for  In-A-Car  Speakers? 


there's  only  one  true  measure 


• • • 


You  pay  for  speakers  by  the  year;  you  should  buy 
them  the  same  way. 

There  are  real  differences  in  speakers.  Many 
speakers  have  to  be  replaced  or  repaired  every 
year  or  two.  Contrast  this  with  speakers  like 
Ballantyne  Dub’l-Cones,  where  large  numbers 
have  actually  been  in  use  for  6-8  years.  The  real 
cost  is  obvious.  At  Ballantyne  we’ve  concentrated 
on  building  a line  of  long-life  speakers.  We  have 
a complete  line,  from  the  lowest  cost  right  on  up. 
We  build  speakers  that  can  take  it  in  severe 
weather.  We  build  speakers  that  can  withstand 
shock  damage  and  rough  handling.  And  we  build 
them  to  produce  sound  that  enhances  the  motioi 
picture. 

For  full  information  write 


^^allantyne 

BALLANTYNE  INSTRUMENTS  AND  ELECTRONICS,  INC. 

A DIVISION  OF  ABC  VENDING  CORPORATION 
AREA  CODE  402  PHONE  342-4444  1712  JACKSON  ST.  OMAHA  2.  NEBRASKA 


BOXOFnCE  December  4,  1961 


7 


TO-GET-THE 
BEST  RESULTS 
USE  THE  BEST 

FILM 

CEMENT 

ETHYLOID 

Available  at  All  Theatre  Supply  Dealers 

Fisher  Manufacturing  Co. 

Ma*U4/f^cuUu/U4t(f,  QUernUi^ 

1185  Mt.  Reed  Bird. 

Rochester,  New  York,  U.S.A. 


SOUND  ADVICE  ON  SOUND  SYSTEMS 


Continued  from  preceding  page 

radios  because  it  must  carry  large  loads 
and  operate  many  hours  a day  without 
overheating.  These  transformers,  because 
they  are  built  ruggedly,  will  give  practically 
troublefree  operation  for  years.  Very  few 
transformers  (power)  have  we  ever  had  to 
replace.  Should  one  ever  become  shorted 
or  defective,  it  should  always  be  replaced 
with  an  exact  duplicate,  if  normal  opera- 
tion of  amplifier  is  to  be  maintained. 

The  wires  are  colored  (coded)  so  that 
proper  connections  can  be  made  for  sup- 
plying voltages  needed  for  various  ampli- 
fier stages.  Transformers  require  very 
little,  if  any,  attention,  but  they  should  be 
kept  free  of  dust  collection  and  the  housing 
should  supply  ventilation  to  it. 

Audio  transformers  are  usually  used  in 
older  model  amplifiers  because  resistance 
coupling  of  various  amplifier  stages  has 
been  used  for  many  years  now.  However, 
an  output  transformer  is  generally  used, 
particularly  so  in  modern  types  of  ampli- 
fiers using  push-pull  operation.  These 
transformers  are  easy  to  wire  should  it  be 
necessary  to  replace  one  at  any  time,  be- 
cause the  wires  are  coded  for  easy  installa- 
tion. Again,  it  has  been  a long,  long  time 
since  we  have  had  to  replace  a defective 
transformer.  VeiT  few  amplifiers  use  an 
input  transformer,  but  there  are  a few  that 
still  do. 

ELECTRICAL  CONNECTIONS  IMPORTANT 

Let  us  now  discuss  a few  things  that  are 
very  important  in  servicing  sound  systems. 
First,  connections.  Evei-y  electrical  con- 
nection must  be  neatly  soldered  so  that  it 
will  produce  a good  electrical  contact.  Al- 
though we  know  a connection  is  not  an 
audio  amplifier  “part,”  a broken  connec- 
tion can  open  a circuit  just  as  well  as  a 
defective  part.  Remember  that  excess 
solder  may  drop  from  a connection  and 


Dig  That  Crazy  Equipment! 

Some  of  our  eagle-eyed  readers 
quickly  spotted  the  “left-handed”  pro- 
jectors and  lamps  which  were  shown  in 
the  picture  of  the  booth  in  the  Allen 
Theatre,  Cleveland,  which  appeared  on 
page  4 of  the  November  6 issue  of  the 
Modern  Theatre  Section.  As  Dave  Kelch, 
projectionist  at  the  BlackStone  Theatre, 
Dwight,  111.,  who  is  also  a professional 
photographer,  wrote;  “It’s  rather  a 
novel  idea,  but  hardly  feasible.  Evidently 
the  photographer  reversed  the  negative 
during  the  printing  process  of  the  pic- 
ture.” This,  of  course,  is  exactly  what 
happened. 

Frank  E.  Cahill  jr.,  vice-president  of 
Century  Corp.,  who  also  realized  that 
the  negative  had  been  “flopped,”  ad- 
vises, too,  that  while  two  of  the  pro- 
jectors are  Philips  Norelco,  the  third 
one  is  a Century  and  that  the  sound 
equipment  is  the  Century  projector 
transistor  6/4/1-channel  system.  Cen- 
tury modified  the  Norelco  projectors  as 
part  of  a program  of  modernization  for 
Gio  Gagliardi,  chief  engineer  for  Stan- 
ley Warner. 


cause  a short,  so  be  very  careful  when  re- 
soldering a connection  and  avoid  excess 
solder.  Too  much  solder  will  cause  in- 
creased resistance  and  will  react  as  if  a 
resistor  has  been  connected,  which  may 
slightly  upset  the  amplifier’s  operation  and 
cause  poor  quality  output.  Use  only  rosin 
core  solder  and  clean  the  wire  and  terminal 
it  is  being  connected  to  very  thoroughly. 

If  a dirty  wire  is  connected  to  a poorly 
cleaned  part  or  terminal,  or  if  improper 
soldering  lets  chemical  actions  occur  at  a 
connection,  then  the  resulting  poor  contact 
will  oppose  the  flow  of  current  in  this  cir- 
cuit like  an  unwanted  resistor.  Many  times 
we  have  cleared  trouble  by  resoldering  con- 
nections and  eliminating  unwanted  re- 
sistance in  that  particular  circuit.  The 
parts  should  be  hot  when  soldering  but  do 
not  get  them  too  hot  as  this  can  damage  a 
resistor  or  capacitor. 

SOUND  SYSTEM  IS  DELICATE 

Now  let  US  discuss  the  maintenance  of 
your  sound  equipment,  briefly,  but  clearly, 
so  that  you  can  keep  it  in  good  operating 
condition.  Keep  in  mind  that  everything 
about  the  sound  system  is  delicate,  up  to  a 
certain  extent,  and  should  be  given  proper 
care  in  order  to  obtain  high  quality  sound 
reproduction  and  operation  with  a mini- 
mum of  trouble.  Good  maintenance  will 
depend  upon  replacement  of  parts  when 
needed  and  cleanliness. 

The  film  reproducer  (soundhead)  is  a 
delicate  piece  of  machinery  but  will  give 
good  performance  if  properly  adjusted  and 
kept  clean.  The  focus  of  the  exciter  lamp 
is  very  important  and  its  adjustment  is  a 
matter  of  a fraction  of  an  inch.  Oil  should 
be  kept  away  from  the  lens  tube.  If  oil  is 
allowed  to  seep  inside  and  vaporize  under 
the  heat  of  the  bulb,  the  light  will  be  yel- 
low and  dim.  Keep  in  mind  the  photocell 
does  not  respond  well  to  yellow  light  and 
this  will  cause  a loss  of  high  frequencies 
and  loss  of  volume.  Sound  lenses  that  are 
coated  with  foreign  material,  such  as  dirt 
and  oil,  will  cause  a loss  of  frequencies  and 
volume.  If  oil  seeps  into  the  lens  tube,  ob- 
tain a loan  lens  from  your  dealer  and  have 
it  sent  to  the  factory  for  repairs.  Use  a 
7,000  frequency  loop  for  setting  sound  lens. 
The  focus  of  the  sound  lens  must  be  ac- 
curate or  there  will  be  a loss  of  fre- 
quencies and  poor  reproduction. 

SPEED  OF  REPRODUCER 

The  speed  of  the  reproducer  must  be  kept 
within  10  per  cent  of  its  90  feet-per-minute 
for  good  sound  reproduction. 

Power  and  pre-amplifiers  require  only  a 
minimum  amount  of  maintenance.  Tubes 
should  be  replaced  when  they  show  low 
readings.  Tubes  are  generally  90  per  cent 
of  your  troubles,  but  other  components, 
such  as  resistors,  capacitors,  chokes  and 
transformers,  should  be  given  careful  at- 
tention. It  is  understandable  that  one  must 
keep  his  equipment  clean  because  dirt,  dust 
and  oil  can  cause  trouble.  It  requires 
but  a few  minutes  each  day  to  check  and 
clean  equipment.  Proper  maintenance  will 
pay  big  dividends  in  keeping  your  equip- 
ment running  and  helping  to  eliminate 
sudden  breakdowns  which  can  cause  loss 
of  patronage  and  unnecessary  time  loss. 
Don’t  neglect  your  equipment! 


Readers'  Service  Bureau  coupon,  page  19. 


8 


The  MODERN  THEATRE  SECTION 


THE  MOST  POWERFUL  PROJECTION  LAMP  BY  FAR 


NATIONAL  THEATRE 
SUPPLY  COMPANY 


Branches  Coast  to  Coast 

A SUBSIDIARY  OF  GENERAL  PRECISION  EQUIPMENT  CORPORATION 


BOXOFFICE  ::  December  4,  1961 


9 


customers  relax.,, 
and  return  for 
the  cushioned  comfort 


"^Encore 


The  following  concerns  have  recently  \ 
filed  copies  of  interesting  descriptive  liter-  | 
ature  with  the  Modern  Theatre  Informa- 
tion Bureau.  Readers  who  wish  copies  may 
obtain  them  promptly  by  using  the  Readers’ 
Service  Bureau  coupon  in  this  issue  of 
The  Modern  Theatre. 


ENCORE  seating  offers  the  kind  of 
comfort  that  keeps  patrons  coming 
back.  This  deluxe  unit  has  a padded 
back,  protected  by  a steel  pan  at 
rear.  Deep,  cushioned,  self-raising 
seat  has  16  steel,  coil  springs. 
Sloping,  all-steel  standard.  Long 
service,  low  maintenance  add  to 
profits.  Send  for  free  catalog  of 
complete  Heywood-Wakefield  line. 


HEYWOOD-WAKEFIELO  . PUBLIC  SEATING  DIVISION 
MENOMINEE.  MICHIGAN 


For  YOUR 
BOXOFFICE 

Engraved  b y 
our  exclusive 
process  on  lu- 
cite  to  your 
specifications. 

LAMOLITE* 

ILLUMINATED  PRICE  ADMISSION  SIGNS 

Our  enlarged  plant  facilities  assure  OVERNIGHT 
service  from  coast  to  coast. 

Plostic  Signs  Engraved  for  the  Entire  Theatre 
Send  for  Folder  *Pot  pend. 

DURA  ENGRAVING  CORP. 

LAMOLtTE-BOWMAN  DIVISION 
133  West  20th  Street  New  York  11,  N.  Y. 


Information  is  available  from  Flowers  of 
Hawaii  regarding  the  company’s  fresh 
vanda  orchids  and  popular  everlasting 
woodroses  for  giveaways  in  theatre  promo- 
tions, openings  and  celebrations.  The 
flowers  may  be  had  dressed  in  foil  holders 
or  in  plastic  vials. 


The  Model  Coin  Changer  is  described  in 
a brochure  issued  by  Model  Packaging 
Corp.  The  changer  will  handle  any  com- 
bination of  nickels,  dimes,  quarters,  half 
dollars  and  silver  dollars,  providing  change 
geared  to  requirements  of  the  vending  op- 
eration. “electromatically.” 


A NEW  LINE  OF  sewagc  chemicals  is  de- 
scribed in  a brochure  just  issued  by  Brulin 
& Co.,  Inc.,  manufacturers.  Included  is 
S.C.  No.  550,  a heat  and  alkaline  action 
liberating  compound  intended  for  use  in 
waste  disposal  lines  for  clearing  roots, 
leaves  and  grease  accumulations,  both  as 
a preventive  and  as  a means  of  opening 
stopped  lines.  Also  included  in  the  sewage 
treatment  chemicals  is  De-Odor  3600,  a 
water-dilutable  concentrate  for  the  control 
of  odor. 


yKFIV-TWO-CAR  POST  SPEAKER 


Designed  at  the 
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CARBON  SAVER 

burns  any  length  positive  stubs  in 
Ashcraft  "D"  or  "E",  Brenkert-Enorc, 
Peerless  Magnarc,  or  Strong  Mogul. 
No  preparation  necessary.  The  new 
carbon  automatically  goes  into  use 
without  affecting  lamp  operation. 

Only  $42.50 

PAYNE  PRODUCTS  CO. 

(Cron-O-Matic  Division) 

2455  W.  Stadium  Blvd.,  Ann  Arbor,  Michigan 


EXPORT:  Fraser  & Hansen,  Ltd. 

San  Francisco,  New  York,  Los  Angeles 


Changeable  Letters 


STANDARD  or  BALLOON 


Allraction  Boards  Avail- 
able. Write  for  Literature 
and  Prices. 


1712  JACKSON  ST. 
OMAHA  2,  NEBRASKA 


f^aallantyriG 


HIGHEST  QUALITY  CLEANER  THAT  CAN  BE  MADE 


/'Z  //III  \ \ \ \ \\ 

NO  SILICONE  TO  LEAVE  FILM. 


CLEAN 


SOLD  BY  NATIONAL  THEATRE  SUPPLY 


10 


The  MODERN  THEATRE  SECTION 


ADDED  INCOME  OPPORTUNITIES  FOR  PROGRESSIVE  EXHIBITORS 


RC  THEATRE  PARTIES  SHARPLY  INCREASE 


SALES 


Bottle-Cap  Admissions  Pack 
Theatres  With  Kids  Who 
Spend  Freely  at  Stands 

T he  RC  Theatre  Parties,  co- 
sponsored by  theatres  and  Royal  Crown 
bottlers,  continue  to  grow  in  popularity, 
particularly  in  the  South,  having  increased 
from  60  in  1958  to  436  in  1960  and  to  720 
thus  far  in  1961. 

The  RC  kiddie  shows  have  made  every- 
one concerned  happy — the  kids  love  ’em, 
theatremen  thrill  to  the  jingle  of  the  con- 
cessions cash  register  and  bottlers  enjoy 
greater  bottle  retail  stores)  and  fountain 
syrup  sales. 

FULL  HOUSES  AT  VATINEES 

Over  95  per  cent  of  the  theatres  putting 
on  the  RC  Theatre  Parties  had  full  houses 
at  nearly  every  Saturday  show,  and  many 
reported  having  to  turn  away  enough  to 
fill  the  theatre  again. 

“I  only  regret  that  we  could  not  accom- 
modate over  1,500  children  that  we  were 
forced  to  turn  away  after  the  Saenger  was 
filled  to  capacity  (2,000),”  said  Floyd 
Lyles,  manager  of  the  Pensacola,  Fla., 
theatre. 

Tommy  L.  Stewart,  owner  of  the  Rose- 
wood Theatre,  Memphis,  Tenn.,  com- 
mented that  his  Saturday  matinee  business 
had  picked  up  some  22  per  cent  since  the 
first  kiddie  show. 

As  developed  by  J.  B.  Cooper,  director  of 
fountain  sales  for  the  Royal  Crown  Cola 
Co.,  the  format  for  the  RC  Theatre  Parties 
is  simple.  Admission  is  six  RC  bottle  caps 
which  are  subsequently  redeemed  by  the 
bottler  at  a pre-arranged  figure.  Prizes 
are  awarded  by  lot  drawings  at  intermis- 
sion in  which  both  the  bottler  and  theatre - 
man  participate;  usually  there  is  a “big 
ticket”  prize  which  is  reserved  for  the  last 
of  the  series  of  shows. 

SHOW  ONLY  CHILDREN'S  FILMS 

Programs  for  the  shows  are  usually 
cartoons,  but  any  movies  shown  are  those 
especially  recommended  for  children  and 
slanted  to  their  preferences. 

Where  practical,  additional  shows  are 
run  to  take  care  of  overflow  crowds,  and 
many  theatres  have  instituted  two  weekly 
theatre  party  programs  instead  of  the 
originally  planned  one,  to  accommodate 
the  demand  for  admissions.  One  theatre 
reported  over  16,000  children  in  attendance 


Typical  of  the  drawing  power  of  the  RC  Theatre  Party  is  this  photo  of  the  jam-packed  auditorium 
of  the  Bradley  Theatre,  Columbus,  Ga.,  taken  during  the  intermission  drawings  for  prizes.  More  than 
25,000  kids  attended  the  13  kiddie  shows  held  there  this  past  summer.  Royal  Crown  has  incorporated 
the  RC  Theatre  Party  program  into  its  regular  sales  promotion  kit  for  bottlers  and,  under  direction  of 
the  fountain  sales  department,  plans  to  further  expand  the  program  throughout  the  United  States. 


during  a nine  weeks  showing  of  one  RC 
Theatre  Party  each  week. 

Obviously  this  mass  of  attendance  among 
a specific  age  group  has  some  important 
ramifications  for  the  theatre,  as  well  as 
for  the  cosponsoring  Royal  Crown  Cola 
bottler.  Theatre  managers  report  sharp  in- 
creases in  concessions  sales  and  profits, 
accelerated  interest  in  movies  among  an 
important  age  group  of  potential  “regu- 
lars” and  even  raised  eyebrows  from  par- 
ents of  moppets  who  haven’t  seen  crowded 
theatres  since  the  “bank  night”  days  of 
their  own  earlier  years. 

Theatremen  benefit  greatly  by  the 
bottler’s  program  of  merchandising 
“crowns  for  admission”  with  point-of-pur- 
chase display  material  in  his  multitude  of 
retail  store  outlets.  All  of  this  material 
promotes  the  theatre,  as  does  the  usual  use 
of  radio  spots. 

In  turn,  the  theatre  plays  up  Royal 
Crown  Cola  in  newspaper  advertising,  film 
trailers,  lobby  displays,  etc.,  and  furnishes 
the  personnel  for  the  intermission  “Party 
Session”  when  the  prizes  are  drawn. 


A happy  youngster  wins  a RC  cooler  in  the  inter- 
mission drawing  at  the  Paramount  Theatre, 
Texarkana,  Tex.  Manager  Joseph  B.  Fulton  re- 
ported that  sales  of  Royal  Crown  Cola  and  Nehi 
beverages  were  excellent  for  the  summer,  and  that 
the  shows  resulted  in  much  goodwill  for  both  the 
bottler  and  the  Paramount. 


BOXOFFICE  ::  December  4,  1961 


M 


t 


SNO-BAR 

^ The  Complete 
^ Sno-Kone  Unit. 

^ New  throughout 
^ A Proven  Winner 


Get  your  Share  of  a Multi- 
Million  Dollar  Market  with  new 
Gold  Medal  Profit  Winners. 


Yes,  hundreds  of  theatres,  both 
drive-in  and  four-wall  are  finding 
Sno-Kone  Profits  equal  to  that  of 
Popcorn — winter  and  summer. 


Cotton  Candy — an  old  profit 
favorite,  has  proved  to  be  a profit 


bonanza  for  dozens  and  dozens  of 
theatres.  New  Gold  Medal  Equip- 
ment designed  expressly  for  your 


From 


type  operation  now  makes  Cotton 
Candy  Profit  easy  to  get. 


UNI-FLOSS 

^The  first  Complete 
Theatre  Model  Cotton 
Candy  Machine 
^Proven  Gold  Medal 
Production 
^Proven  Filtering 
^Absolutely  no  mess 
^Easy  to  operate 


NEW  . . . 
Gold  Medal 


New  Design 
Electric  Machines 
New  Drive-In 
Models  Write  today  for  literature, 

on  the  Newest  Things  for 
bigger  Concession  Profits. 

Refreshment  Division 


\\ 


// 


- GOLD  MEDAL  PRODUCTS  CO. 


1829  FREEMAN  AVENUE 
CINCINNATI  14,  OHIO 
Th«  new  “NAME"  in  the  Refreshment  Industry 


Patrons  Don't  See  Double 


Patrons  of  the  refreshment  stand  at  the  Pitt  The- 
atre, Lake  Charles,  La.,  are  not  seeing  double  when 
they  walk  up  to  make  a purchase.  The  attractive 
young  ladies  are  twins,  Faye  (left)  and  Raye  Har- 
grove. Joe  Carlock,  manager,  might  consider  re- 
placing the  "Large"  or  "King-Size"  popcorn  or 
drink  with  "Twin-Size"  which  would  be  unique  in 
his  theatre  and,  no  doubt,  amuse  the  customers  so 
much  it  would  always  be  their  choice. 


Wometco  Into  Latin  America 

Wometco  Enterprises,  Inc.,  has  an- 
nounced that  its  subsidiary,  Wometco  In- 
ternational, Ltd.,  has  established  a Latin 
American  export  sales  division.  The  ex- 
port division  is  engaged  in  the  distribution 
and  sale  of  full-line  vending  equipment  in 
Central  and  South  America.  Wometco  In- 
ternational, Ltd.,  has  been  appointed  ex- 
clusive sales  agent  in  these  countries  for 
vending  machines  manufactured  by  Conti- 
nental-Apco,  Inc.  It  also  is  sales  agent  for 
other  vending  manufacturers. 

To  date,  the  new  Wometco  International 
division  has  negotiated  substantial  sales  in 
four  countries  in  Central  and  South 
America.  Albert  Budlow  has  been  ap- 
pointed director  of  sales  of  the  new 
division. 

In  announcing  the  establishment  of  the 
new  division,  Wometco’s  vice-president  in 
charge  of  vending,  Van  Myers,  stated, 
“This  new  activity  is  a significant  step  in 
Wometco’s  announced  plans  to  expand  its 
vending  operations.” 


TO  FILL 
POPCORN  BAGS 
AND  BOXES  WITH 
THE  /Iff  Hr  PATENTED 

THOUSANDS  OF 
DELIGHTED  USERS 

^2^  AT  WUR 
THEATRE  SHPPLY  Of 
POPCORN  SUPPiyOSAttR 


Give  ice  cream  quality  . . . make  TfS  on 
lOff  sales.  Cash  in  on  the  demand  for 
delicious  soft-served  cones,  shakes. 

Serve  a lOji  cone  in  2 seconds  . . . 
your  food  cost  less  than  3(i.  Serve  a 
2 5ji  shake  in  5 seconds  . . . your  food 
cost  only  6jf.  Win  new  fans,  make  big 
profits  with  a compact  Sweden  freezer. 
Easily  run  by  untrained  help. 


Like  the  Model  208  SottServer 
shown  here,  all  compact  Sweden 
machines  are  keyed  to  high -pro- 
duction needs.  They  occupy  only  3 
square  feet  — or  less.  SpaceSaver 
counter  models  are  also  available. 


SweMiu 


SWEDEN  FREEZER  MFG.  CO. 
Seattle  99,  Wash.  Dept,  t-1 


TREMENDOUS  PROFITS!! 


Now  Fresh  Fruit  Sundaes,  Pineapple  and 
Strawberries  from  stainless  steel  pans! 

Both  juices  for  snow  cones  and  fresh  fruit 
for  sundaes  dispensed  from  one  machine 

HERE'S  HOW  TO  MAKE 


BIG  MONEY  WITH  "SNOW 

MAGIC" 


No  Pulleysl 


No  GearsI 


No  Oilingl 


BeltsI, 


THE  NEW  SNOW 
CONE  MACHINE 


Capacity\  50  cones 
every  30  seconds. 


The  Bert's  'SNOW 
MAGIC"  machine 
combines  eye-appeal- 
inp  beauty  with  per- 
fect mechanical  per- 
lormance  and  large 
capacity.  "Snow 
Magic"  is  easy  to 
oiierate  and  is  Fully 
Automatic.  A Snow 
Cone  costs  I'/i  to 
V/zC  and  usually 
sells  (or  10c  . . . 
that's  profit! 


Distributors  of  famous 
Victor's  QUICK  MIX  dry 
flavor  concentrates. 

FREE  SAMPLES 
WITH  EACH  MACHINE 


SAMUEL  BERT  MFG.  CO 


Fair  Park  Station,  Box  7S03,  DALLAS,  TEXAS 


Save  money.  No  stale  or 
left-over  coffee  when  your 
coffeemoster  is  on  E-Z 
'WAY  outomoHc.  Coffee's 
fresh,  hot  and  ready  oil 
the  time.  Get  Hie  facts — 
write  now: 

STEEL  PRODUCTS  CO. 

40  Sth  Ave.,  S.W. 
Cedar  Rapids,  Iowa 


12 


The  MODERN  THEATRE  SECTION 


now 


ere  are  two 
rink  dispensers. 

(one  of  them  is  just  right  for  you!) 


The  new  Dole  Pacer  looks  like  the  famous  Dole 
Director.  But  there’s  a difference: 

The  Pacer  is  an  ice-cooled  dispenser,  designed 
for  use  where  there  is  a ready  source  of  ice  and  pre- 
cooled carbonated  water. 

The  Director  utilizes  mechanical  refrigeration 
and  is  available  with  a built-in  carbonator,  if  desired. 

One  of  them  is  exactly  right  for  you!  Either  of 
them  can  help  you  increase  total  refreshment  sales 
. . . and  give  you  more  profits  per  square  foot.  Look 
at  these  outstanding  merchandising  features: 


^ Speeds  service  — Serves  three  drinks  from  one 
dispenser.  * Illuminated  End  Panels  with  brilliant 
transparency  inserts.  ® Built-in  Dole  Valves  as- 
sure accurate  quality  control.  ^ New  Deeper  Base 
accommodates  all  size  drinks,  i*  Three  IVa-gal- 
lon  syrup  tanks  give  big  capacity.  ® Rugged 
Construction  — durable  Implex  plastic  cabinet. 

For  further  information,  see  your  representa- 
tive for  Coca-Cola,  or  write:  Manager,  Vending  and 
Equipment,  Fountain  Sales  Dept.,  The  Coca-Cola 
Company,  P.  O.  Drawer  1734,  Atlanta  1,  Georgia. 


Manufactured  and  distributed  by  The  Dole  Valve  Company,  Chicago,  Illinois  "COCA-COLA"  ANO  "COKC"  ARE  RECfSTEPEO  TRAOE-MARKS  OF  THE  COCA-COLA  COMPANY. 


BOXOFFICE  ::  December  4,  1961 


13 


SERV-O-MAT 

automatic  butter  dispenser  . . . 
modern  . . . efficient  . . . durable 
. . . proved  in  thousands 

of  locations 


. . . manually  operated  . . . 
budget  priced  . . . top  quality 


BUTTER- SERVER 


deluxe 


Butter- 

Cup- 

( nowl  genuine 
Buttercups 
available  for 
immediate 
delivery.  Order 
your  supply 
today!  Regular 
& king  size. 


• Buttercup  Accessories 

• hot  fudge  serving  equipment. 
Send  for  details  on  all  items. 


Server  Sales 

inc. 

north  88  west  16447  main  street, 
menomonee  falls,  Wisconsin 


COCA-COLAS  DIAMOND  ANNIVERSARY 


I HE  Coca-Cola  Co.  celebrated  its 
diamond  anniversary  during  1961,  75  years 
during  which  “Coke”  (or  its  translation) 
has  become  a household  word  throughout 
the  world,  except  behind  the  iron  curtain. 
In  honor  of  this  remarkable  growth,  a spe- 
cial anniversary  edition  of  the  company’s 
publication,  “The  Refresher,”  was  issued. 
Titled,  “Portrait  of  a Business  in  Its 
Seventy-Fifth  Year,”  the  book  is  beauti- 
fully designed,  written  and  illustrated. 

Somewhat  of  a summary  of  the  content 
may  be  found  in  the  preface,  printed 
below. 

“Anniversaries,  industrial  or  otherwise, 
always  release  the  floodgates  of  nostalgia. 
Such  occasions  offer  seemingly  irresistible 
opportunities  for  scurrying  about  in  the 
past  in  search  of  certain  roadmarks  to  the 
present  and  the  future. 

“Longevity  provides  a decided  aura  of 
mystery,  but  when  it  pertains  to  a com- 
mercial product  and  a business  enterprise 
the  mystery  amounts  to  legendary  pro- 
portions. 

“For  the  hard  fact  is,  few  businesses 
survive  their  teens. 

ORIGINATED  IN  ATLANTA 

“Nineteen  sixty-one  marks  the  75th  year 
since  Coca-Cola  first  went  on  sale  in 
Atlanta,  Ga.  Dr.  John  S.  Pemberton,  a 
local  pharmacist,  created  the  formula  for 
the  syrup  and  put  it  on  the  market.  Fol- 
lowing the  usual  business  pattern,  however, 
the  enterprise  faltered  early  in  its  career. 
The  assets,  liquid  and  othei-wise,  were  pur- 
chased by  Asa  G.  Candler,  an  Atlanta  busi- 
nessman, for  $2,300.  After  25  years  under 
the  Candler  leadership.  The  Coca-Cola  Co. 
sold  for  $25,000,000 — the  record-breaking 
financial  transaction  in  the  South  at  that 
time. 

“A  great  business  is  always  just  begin- 
ning, always  on  the  threshold.  The  past 


is  ever  prologue. 

“Robert  W.  Woodruff*  became  president 
of  The  Coca-Cola  Co.  in  1923.  His  leader- 
ship has  brought  the  product  to  unrivaled 
heights  in  commercial  history. 

“Who  would  have  dreamed  that  eventu- 
ally syrup  sales  in  one  month  would  equal 
those  of  the  first  25  years?  Who  would 
have  envisioned  the  growth,  and  still 
greater  growth  of  the  business — carrying 
Coca-Cola  around  the  world  to  more  than 
120  different  countries? 

AN  INTERNATIONAL  BUSINESS 

“A  national  business  has  become  an  in- 
ternational business.  Coca-Cola,  today, 
symbolizes  a way  of  business  life  exemplary 
throughout  the  free  world.  As  such,  the 
75th  anniversary  portrait  of  the  product 
provides  an  intriguing  challenge  for  the 
explosive  years  that  lie  ahead.” 

Further  along  in  the  anniversary  book 
are  these  revealing  passages; 

“Faith  in  the  product,  yes,  and  faith  in 
the  modern  marketing  methods  for  bring- 
ing it  to  the  attention  of  an  ever-expand- 
ing public — these  account  for  the  phe- 
nomenal sales  development  of  Coca-Cola 
everywhere. 

“Economists  struggle  with  the  shifting 
boundaries  of  class  markets  and  mass  mar- 
kets, but  for  Coke  there  has  always  been 
just  one  market — the  market,  people  every- 
where. As  the  means  of  communication 
have  developed  for  reaching  more  and 
more  people  with  magazines,  newspapers, 
highway  signs,  point-of-purchase  lithog- 
raphy, radio,  and,  more  recently,  tele- 
vision, the  necessary  appropriations  have 
been  made  for  telling  more  and  more 
people  about  the  product.” 

*Now  chairman  of  the  Finance  Committee. 


Readers'  Service  Bureau  coupon,  page  19. 


POP  CORN  DIVISION  NATIONAL  OATS  CO. 

Wall  Lake,  Iowa  • Hagerstown,  Md.  • Delaware,  Ohio 


and  Miss  Universe! 


Yes  — whether  you  prefer 
the  sturdy  10  lb.  tin  or 
the  handsome  12V^  lb. 
poly  bag,  Butterflake 
assures  you  the  same 
superlative  quality  — 
quality  that  pays  off  with 
an  extra  $25.00  to  $35.00 
per  hundred  in  your 
Pop  Corn  profits.  And 
Butterflake  is  so  tender, 
so  delicious,  it  brings 
’em  back  again  and  again! 


Packed  four  bags  or 
tins  to  the  case.  Order 
from  your  distributor, 
or  write 


Like  lisving  your  choice 

BETWEEN  Miss  America 


14 


The  MODERN  THEATRE  SECTION 


^(4e  Po-h-tacJzi  ^(imiLu  *1eam 
...  Ben  Is  Back  in  Harness 


Shown  here,  the  family  team  behind  Poblocki  & Sons  Co.:  Standing,  left  to  right:  sons  Jerry,  Bill,  Jim 
and  Ray;  seated:  son  Barney,  Ben  (himself)  and  son  Eddie.  Each  son  is  responsible  for  a department  in 
the  Poblocki  organization,  which  is  once  again  actively  engaged  in  theatre  marquees  and  fronts. 


Ben  Poblocki,  chairman  of  the 
board  of  Poblocki  & Sons  Co.,  Milwaukee, 
after  several  years  of  semiretirement,  has 
decided  to  get  back  into  the  swim  of  things 
again. 

This  time,  however,  Ben  has  a “cabinet” 
to  work  with  him — his  six  sons,  each  of 
whom  directs  a particular  phase  of  the 
business.  Eddie  is  president  and  general 
manager;  Barney,  vice-president  and  di- 
rector of  national  sales;  Ray,  secretary- 
treasurer  and  in  charge  of  all  sales;  Jerry, 
vice-president  in  charge  of  costs  and  esti- 
mating; Jim,  vice-president  in  charge  of 
purchasing;  and  Bill,  vice-president,  sales 
division. 

STARTED  FROM  "SCRATCH" 

The  Poblocki  firm  has  been  synonymous 
with  new  fronts,  marquees,  boxoffices, 
signs  and  other  theatre  equipment  since 
1930,  when  Ben  took  over  a factory  loaded 
down  with  $5,000  in  back  taxes.  Ben  says 
he  had  35  cents  in  his  pocket  when  he 
started;  located  an  unemployed  girl  (who 
owned  a typewriter)  and  hired  her  on  the 
spot,  providing  she  brought  her  typewriter 
with  her.  She  also  brought  a chair  from 
home,  while  Ben  wangled  a couple  of  apple 
boxes  from  the  nearby  grocer.  With  all 
this  “furniture,”  and  a box  of  tools,  Po- 
blocki was  in  business. 

Thirty  days  later,  Mike  Reid  was  added 
to  the  staff,  and  at  the  end  of  the  month, 
they  split  the  proceeds  in  the  following 
manner;  Poblocki,  50  per  cent;  Reid,  35 
per  cent,  and  the  girl,  the  remaining  15 
per  cent.  It  was  touch  and  go,  until  Ben 
made  a deal  with  National  Theati’es,  in 
which  the  Poblocki  firm  was  to  provide  all 
the  signs  required  for  the  entire  circuit. 

About  a year  later,  the  building  was  pm’- 
chased  for  $1,000  at  $10  per  week  (no  in- 
terest) , and  a few  years  later  the  firm  had 


expanded  to  the  point  of  absorbing  the 
other  half  of  the  building,  which  was  also 
purchased  at  bargain  rates.  At  this  time, 
Ed,  the  oldest  son  joined  the  business  and, 
subsequently,  the  other  five  sons  were 
brought  into  the  organization. 

Although  business  was  increasing  right 
along,  money  was  tight,  and  Ben  at  times 
found  it  difficult  to  make  both  ends  meet. 
Somehow  however,  they  got  by,  and  as 
time  went  on,  the  firm  managed  to  acquire 
more  national  accounts.  Ben  says,  to  the 
best  of  his  knowledge,  in  the  years  that 
followed,  the  Poblocki  Co.  did  90  per  cent 
of  all  theatre  front  and  sign  work  in  the 
country,  which  led  to  further  expansion, 
forcing  the  firm  to  re-locate  in  a building 
ten  times  the  size  of  the  former  location. 
Prosperity  and  the  Poblocki  firm  went  hand 
in  hand,  and  sales  were  figured  in  the 
millions. 

BECAME  AN  EXHIBITOR 

In  1954,  Ben  began  to  toy  with  the  idea 
of  becoming  an  exhibitor,  in  order  that  he 
might  be  able  to  understand  that  side  of 
the  business  better.  Also,  he  had  a number 
of  ideas  he  wanted  to  experiment  with  in 
conjunction  with  the  theatre.  So,  shortly 
after,  he  made  a deal  with  Jack  Yeo, 
prominent  theatre  circuit  owner  on  the 
Plaza  Theatre  at  Burlington,  Wis.,  and  later 
added  the  Port  Drive-In  at  Port  Washing- 
ton, Wis.  They  shook  hands  on  the  deal  (a 
50-50  arrangement)  with  rent  established 
at  $500  per  month.  Later  on  he  purchased 
the  theatre  outright. 

Following  the  Burlington  acquisition, 
Ben  set  about  to  remodel  the  entire  the- 
atre. After  spending  close  to  $50,000,  the 
theatre  wound  up  with  a new  front,  new 
40-foot-wide  screen,  speakers,  booth  equip- 
ment, new  Push-Back  chairs,  glass  doors, 
boxoffice,  carpeting,  name  sign  and  re- 


decorating, Ben  opened  with  “The  Robe,” 
and  did  a landoffice  business.  Ben 
said  he  proved  his  point,  that  to  modernize 
a theatre  would  increase  the  grosses,  and 
since  his  business  had  increased  to  about 
35  per  cent  over  the  comparable  previous 
period,  he  figured  this  was  a good  time  to 
go  into  retirement. 

A few  months  ago,  however,  Ben  decided 
that  the  inactivity  of  retirement  had  be- 
come monotonous  and,  yearning  for  the 
old  challenge,  announced  that  he  was  back 
again  in  the  harness.  He  started  off  by 
making  the  rounds  of  many  of  his  former 
customers,  only  to  find  a new  generation 
in  the  saddle.  He  said  it  was  missionary 
work  all  over  again.  But,  he  says,  now  he 
can  preach  promotion  and  renovation, 
having  been  an  exhibitor.  As  might  be  ex- 
pected with  his  aggressiveness,  things  be- 
gan to  hum.  Already  the  firm  has  com- 
pleted a new  front  and  boxoffice  for  the 
Varsity  Theatre  in  Milwaukee,  numerous 
installations  for  the  Chakeres  circuit  in 
Ohio  and,  on  the  drawing  boards  at  the 
moment,  is  a big  project  for  the  Minnesota 
Amusement  circuit. 


Readers'  Service  Bureau  coupon,  page  19. 


N Orel  CO 

PROJECTION 

EQUIPMENT 


Available  from 
leading  theatre  supply 
dealers 


NORTH  AMERICAN  PHILIPS  COMPANY,  Inc. 
Motion  Picture  Equipment  Division 
TOO  East  42nd  St.,  New  York  17,  N.  Y. 


Ask  Your  Motiograph  Dealer 


BOXOFFICE  ;:  December  4,  1961 


15 


Goldberg  Plant  Cited  for  Quality  Reels 


With  the  completion  of  a new  building  (light-colored  structure  in  the  lower  right)  Goldberg  Bros,  now 
occupies  nearly  one  square  city  block  in  Denver,  Colo.,  and  the  buildings  contain  approximately  85,000 
square  feet  of  floor  space.  The  new  building  contains  22,000  square  feet.  The  office  occupies  approxi- 
mately 2,500  square  feet,  and  the  rest  is  for  manufacturing,  shipping  and  storage.  The  company  was 
recently  cited  for  excellence  of  its  motion  picture  film  reels. 


USE  UP  those  CARBONS! 


Full  Refund 
if  not  100% 
Satisfied 


CALI  CARBON  COUPLERS 
Let  You  Burn  All  the  Carbon 

“They're  Expendable" 

The  most  popular  carbon  saver.  Used  by  more 


theatres  than  ALL  other  makes  COMBINED. 

Per  Hundred,  postpaid:  Not  Packed  in 
Mixed  Sizes. 

6mm  S2.75  8mm  $3.25 

7mm  $3.00  9mm  $4.00 

No  worrying  about  injury  to  high  priced  car- 
bon savers.  Bum  ’em  up,  you  still  profit 


FOR  ROTATING  CARBONS 
10mm  or  11mm  EXTENDER  KITS 
Complete  for  2 lamps  $8.50 

They  save  25%  or  more  of  carbon  costs. 


Most  economical  carbon  saver  you  ever  used' 

CALI  Products  Company 


3719  Marjorie  Woy 


Sacromento  20,  Calif 


The  WORLD'S  LARGEST  Producer  of  Carbon  Savers 

At  all  progressive  theatre  supply  houses. 


it's  still 

POBLOCKI 

This  is  your  opportune  time  to 
modernize  & increase  profits. 

30  YEARS 

EXPERIENCE  IN  THE 
MANUFACTURE  & ERECTION 
OF 

• MARQUEES 

• SIGNS 

• BOXOFFICES 

• VITREOUS  porcelain 
enamel  FRONTS 

• POSTER  CASES 

we  invite  you  to 
write  for  information. 

POBLOCKI  AND  SONS 

3238  W.  PIERCE  ST. 
MILWAUKEE  15,  WISCONSIN 


Goldberg  Bros.,  whose  large  Denver, 
Colo.,  plant  is  shown  in  the  accompanying 
picture,  was  recently  cited  by  the  Colum- 
bia-Geneva  Steel  Division  of  U.S.  Steel 
Corp.  for  its  “ability  to  convert  cold  rolled 
steel  sheets  into  durable,  uniformly  fash- 
ioned motion  picture  film  reels.”  In  large 
advertisements  in  newspapers  and  maga- 
zines throughout  western  U.S.  this  accom- 
plishment of  Goldberg  Bros,  has  been 
recognized  and  applauded  by  Columbia- 
Geneva. 

The  attainments  include  the  manufac- 
ture of  reels  used  for  the  projection  of 
such  70mm  films  as  “Exodus.”  Use  of  the 
reels  and  film  cans,  which  are  also  manu- 
factured by  Goldberg,  extends  beyond  the- 
atres and  into  schools  and  homes  where 
fire-safety  and  impact-resistance  are  es- 
sential qualities. 

Now  reputed  to  be  one  of  the  largest 
manufacturers  of  film  reels  and  cans  in 
the  world,  the  Colorado  company  was 
founded  in  1907  by  Louis  B.  and  Nathan 
Goldberg  as  a sheet  metal  shop.  In  1913 
the  1,000 -foot,  35mm  reels,  the  first  reels 
to  be  produced,  were  made. 

At  the  present  time,  Jacob  Goldberg  is 
president;  Morris  Goldberg,  executive  vice- 
president  and  sales  manager;  Seymour 
Goldberg  and  Norman  Goldberg,  vice- 
president  and  production  manager.  All 
but  Jacob  Goldberg  are  the  second 
generation. 


Screen  Light  Standards 

Luminance  of  all  screens  for  indoor  mo- 
tion picture  theatres  is  specified  in  a new 
American  Standard  approved  and  pub- 
lished by  the  American  Standards  Ass’n. 

Developed  by  the  30-member  PH22  sec- 
tional committee  set  up  under  ASA  pro- 
cedures and  with  the  Society  of  Motion 
Picture  and  Television  Engineers  as  ad- 
ministrative sponsor,  the  standard  pro- 
vides for  luminance  distribution  on  matte 
as  well  as  directional  screens. 

“American  Standard  Screen  Luminance 
for  Indoor  Theatres,  PH22. 124-1961”  pro- 
vides for  the  measuring  of  luminance  with 
the  projector,  either  16  or  35mm,  in  opera- 
tion, but  with  no  film  in  the  gate.  Screen 
luminance  is  measured  on  the  horizontal 
axis,  excluding  marginal  portions  five  per 
cent  of  the  screen  width  from  the  edge.  A 
photometer  having  the  spectral  sensitivity 
of  a standard  observer,  specified  in  1931  by 
the  International  Commission  on  Illumina- 
tion, must  be  used  in  measuring  screen 
luminance. 

According  to  the  standard,  luminance 
should  measure  between  25  and  65  nits,  a 
nit  being  one  candle  of  light  per  square 
meter. 

Copies  of  the  American  Standard  are 
available  at  50  cents  each  from  the  Ameri- 
can Standards  Association,  Dept  P263,  10 
East  40th  Street,  New  York  16,  N.Y. 


PHILLIPS  CARBON  SAVERS 

Phillips  Precision  Made  Carbon  Savers.  Universal 
to  work  with  all  Makes  of  Arc  Lamps  and  Car- 
bons. Machined  from  Tool  Steel  for  long  life 
service.  Modern  Priced.  Backed  by  Forty  Years 
in  Theatre  Projection  and  experience.  Sold  only 
Through  Established 

THEATRE  SUPPLY  DEALERS 


16 


The  MODERN  THEATRE  SECTION 


■yjuuLfiJLO-OJLO-oji-g-S-g.a.ciu^ 


N E W 


I EQUIPMENT 

= and  ■ = 

DEVELOPMENTS 

'^(nrsinrisirtnnrsirvirin^^ 


Positive  Carbon  Clamps 
To  Eliminate  Cracking 

The  Eureka  Tor- 
que Grip  Carbon 
Clamp,  developed 
and  manufactured 
by  Economiz- 
er  Enterprises,  is 
designed  to  pre- 
vent the  cracking 
or  bruising  of  car- 
bons and  to  pre- 
vent arcing  or  slipping.  According  to  Nels 
Matheson,  fractured  carbon  is  the  unseen 
nemesis  of  good  screen  light,  and  the  vise- 
like grip  that  screw  clamps  exert  on  the 
carbon  often  causes  fractures  in  the  carbon 
shell  under  the  copper  coating.  These 
fractures  may  be  simple,  compound  or 
multiple.  There  may  be  no  outward  indi- 
cation that  the  carbon  is  damaged  and  no 
warning  until  the  arc  starts  to  act  up 
(when  the  crater  reaches  the  fracture) 
amperage  increases,  and  the  light  is  un- 
even and  impaired,  sometimes  for  an  entire 
reel.  The  clamp  can  be  installed  in  five 
minutes  and  is  guaranteed  for  life. 

Infrared  Heating  Unit  Designed 
For  Boxoffices,  Problem  Areas 


Quartz-Raye  Jr  is  the  newest  product 
introduced  by  Pinco,  Inc.,  and  is  designed 
specifically  for  heating  problem  areas  such 
as  boxoffices  in  both  hardtop  and  drive-in 


MOTIOGRAPH 

RAINMASTER 

SPEAKER 


A full  size  protected 
unit  that  assures 
longest  life. 


Ask  Your  Motiograph  Deafer 


theatres,  offices,  etc.  It  can  be  installed 
in  seconds,  either  to  a control  box  already 
in  the  wall  or  ceiling,  or  with  its  plug-in 
cord.  The  unit  swivels  up  or  down  to  direct 
the  heat  exactly  where  needed.  It  is  en- 
tirely safe;  while  it  delivers  sun-like  heat, 
it  leaves  no  tan  or  effects  of  sunburn,  the 
manufacturer  says.  The  unit  has  an  ivory 
body  with  gold  anodized  grill.  The  800- 
watt,  120-volt  Quartz-Raye  Jr  reaches 
peak  temperature  in  one  minute.  The 
fused  quartz  heat  element  used  in  this 
unit  is  known  to  be  a superior  substance 
in  the  production  of  infrared  heaters.  In- 
frared rays  heat  only  objects  or  persons 
they  reach  and  no  energy  is  dissipated  in 
heating  air  alone.  Rain,  snow  or  other 
moisture  will  not  affect  quartz  tubing. 


"Three  Stooges"  Rings 
Build  Kiddie  Business 


Flashing,  animated  and  colorful,  the 
“Three  Stooges”  rings  available  from  Otto’s 
Theatre  Promotions  are  amusing  give- 
aways that  are  sm-e  to  lure  the  kiddies  to 
“Stooges”  attractions  such  as  “Snow  White 
and  the  Three  Stooges.”  The  rings  are  in- 
expensive. 


For  full  particulars  write 
The  C.  B.  Dolge  Company, 
Westport,  Connecticut 


WESTPORT,  CONNECTICUT 


I KEEP  WEEDS  OUT  SEASON  THROUGH 


Slashes  Cost  of  Maintenance— Repairs 

Dolge  SS  Weed  Killer  finishes  every  kind  of  undesirable 
plant.  Prevents  destruction  of  black  top  surfaces,  ramps, 
road  shoulders;  prevents  rotting  out  of  wooden  fencing, 

J - rusting  out  of  metal  barriers  or  speaker  posts.  One  easy 
application  of  Dolge  SS  Weed  Killer  in  a 1-20  solution 
will  solve  your  weed  problems  and  sharply  reduce  cost 
maintenance  and  repairs.  This  chemical  goes  a long  way.  ■ 


BOXOFFICE  December  4,  1961 


17 


It’s  just  plain  common  sense!  A heater-equipped  drive-in  means  you 
never  have  to  close  down.  Never  have  to  keep  paying  overhead  with- 
out receiving  income.  And  it  doesn’t  take  too  many  admissions  to  pay 
for  the  whole  deal! 

Of  course,  the  best  place  to  get  your  heaters  is  from  National 
Theatre  Supply.  National  knows  more  about  what  type  of  heater  is 
best  for  your  drive-in  and  climate.  At  National,  you  choose  from  the 
most  complete  line  of  heaters  on  the  market ...  in  every  voltage  range 
and  every  capacity.  And  you  get  the  benefit  of  National’s  direct-to- 
you  financing. 

Don’t  be  a “wait  till  next  year”  guy  . . . and  don’t  risk  having  your 
competitor  beat  you  to  it!  Call  your  nearby  National  man  now  and 
let  him  help  you  select  the  best  heater  for  your  drive-in. 

Now ..  .give  your  Drive-In  patrons  a warm  welcome! 


Machine  Makes  Caramel  Corn 
In  a One-Step  Process 


The  ElectriCooker  division  of  General 
Foods  Corp.  is  now  in  full  production  of  its 
new  automatic  caramel  corn  machine 
which  makes  buttered  caramel  corn  in  a 
unique,  one-step  process.  Operated  by  an 
electric  motor,  the  new  machine  uses  a hot 
air  system  to  heat  a GF-developed,  dry 
caramel  mix  with  popped  corn  in  a rotating 
drum.  The  hot  air  melts  the  caramel  mix 
into  a smooth  candy  glaze  and  each  kernel 
of  corn  is  coated  uniformly.  When  the 
process  is  completed,  the  top  of  the  drum 
lifts  up  automatically,  and  the  bottom  tilts 
the  caramel  corn  onto  a stainless  steel  tray. 
The  new  machine  eliminates  the  hand 
labor  required  in  the  fonner  method  of 
preparing  caramel  corn  in  a kettle.  With 
the  ElectriCooker  Kernel-Fi-esh  process, 
the  operator  has  only  to  load  the  mix  and 
popped  corn  into  the  machine  and  add 
butter  when  the  corn  is  adequately  glazed. 
The  machine  is  used  in  conjunction  with 
the  company’s  Kernel-Fresh  Air-Popt  pop- 
corn machine  which  pops  corn  in  hot  air 
rather  than  vegetable  oil. 

New  Incinerator  Does  Away 
With  Odors,  Ashes  and  Smoke 

A new  type  of  patented  smokeless  incine- 
rator which  has  been  used  successfully  in 
England  for  a number  of  years  is  being 
introduced  in  the  United  States  by  Cor- 
j nell-Hoskinson  Manufacturing  Corp.  The 
incinerator  is  guaranteed  to  burn  any  waste, 
wet  or  dry,  without  smoking  or  odor,  and 
to  be  free  of  fly  ash.  The  13y2-cubic-foot 
unit  is  compact  and  portable,  and  its 


NATIONAL  THEATRE  SUPPLY  COMPANY 

50  PROSPECT  AV  EN  U E • TAR  RYTOWN,  N . Y. 

MEDFORD  1-S200  subsidiary  of  general  precision  equipment  corporation 


unique  design  makes  the  installation 
simple,  speedy  and  inexpensive.  Only  115- 
volt  AC  current  and  a gas  line  to  its  loca- 
tion are  needed. 


18 


The  MODERN  THEATRE  SECTION 


CONDENSED  INDEX  OF  PRODUCTS 


Page 

ATTRACTION  BOARDS  AND 
LETTERS 

Ballantyne  Inst.  & Elect.  Inc 10 

ATTRACTION  SIGNS 

Dura  Engraving  Corp 10 

BOXOFPICES 

Poblocki  & Sons  16 

BUTTER  DISPENSER 

Server  Sales,  Inc 14 

BUTTER  SERVER 

Server  Sales,  Inc 14 

CARBON  SAVERS 

Cali  Products  Co 16 

Phillips  Electro  Extensions  16 

Payne  Products  Co 10 

CLEANING  COMPOUND 

C.  B.  Dolge  Co 17 

COTTON  CANDY  MACHINE 

Gold  Medal  Products  Co 12 

DRINK  DISPENSERS 

Steel  Products  Co 12 

DRINKS,  SOFT 

Coca-Cola  Co 13 

DRINK  VENDING  MACHINES 

Steel  Products  Co 12 

DRIVE-IN  THEATRE  EQUIPMENT 
Ballantyne  Inst.  & Elect.  Inc.  ..  7,  10 
Drive-In  Theatre  Mfg.  Co 18 

FILM  CEMENT 

Fisher  Mfg.  Co 8 

FRONTS,  PORCELAIN  ENAMEL 
Poblocki  & Sons  16 

GLASS  & CHROME  CLEANER 

Kinner  Products  Co 10 

HEATERS,  IN-CAR 

National  Theatre  Supply  18 

ICE  CREAM  FREEZERS,  SOFT 

Sweden  Freezer  Co 12 

LAMP  MIRRORS 

Strong  Electric  Corp 3 

MARQUEES  & SIGNS 

Poblocki  & Sons  16 

POPCORN  SCOOPS 

Speed  Scoops 12 

POPCORN,  SEASONED 

National  Oats  Co 14 


BOXOrnCE  ::  December  4,  1961 


Page 


POSTER  CASES 

Poblocki  & Sons  16 

PROJECTION  ARC  LAMPS 

C.  S.  Ashcraft  Mfg.  Co 16 

National  Theatre  Supply  9 

PROJECTOR  CARBONS 

National  Carbon  Co 3 

PROJECTOR  PARTS 
LaVezzi  Machine  Works  8 

PROJECTORS,  70/35mm 

North  American  Philips  Co 15 


Page 

SEATING,  THEATRES 

Heywood-Wakefield  Co 10 

International  Seat  Corp 5 

SNO-CONES 

Samuel  Bert  Mfg.  Co 12 

SPEAKERS,  IN-CAR  FOR 
DRIVE-INS 

Ballantyne  Inst.  & Elect.,  Inc 7 

Drive-In  Theatre  Mfg.  Co 10 

Motiograph,  Inc 15,  17 

SPEAKER  POSTS 

Drive-In  Theatre  Mfg.  Co 10 


Clip  and  Mail  This  Postage-Free  Coupon  Today 


FOR  MORE  INFORMATION 


This  form  is  designed  to  help  you  get  more  information  on  products  and  services 
advertised  in  this  Modern  Theatre  Buyers'  Directory  and  Reference  Section.  Check: 
The  advertisements  or  the  items  on  which  you  want  more  information.  Then:  Fill  in 
your  name,  address,  etc.,  in  the  space  provided  on  the  reverse  side,  fold  as  indicated, 
staple  or  tape  closed,  and  mail.  No  postage  stamp  needed. 


ALPHABETICAL  INDEX  OF  ADVERTISERS,  Issue  of  December  4, 1961 


□ Ashcraft  Mfg.  Co.,  C.  S. 


□ Cali  Products  Co. 


□ Drive-In  Theatre  Mfg.  Co. 

□ Dura  Engraving  Corp 


□ Kinner  Products  Co. 


Page 

Page 

....  16 

□ LaVezzi  Machine  Works  

8 

7,  10 

□ Motiograph,  Inc 

15,  17 

....  12 

□ Notional  Carbon  Co 

3 

....  16 

□ National  Oats  Co 

14 

....  13 

□ National  Theatre  Supply  

9,  18 

....  17 

□ North  American  Philips  Co 

15 

....  10 

□ Payne  Products  Co 

10 

....  10 

□ Phillips  Electro  Extensions  

16 

8 

i 1 Poblocki  & Sons  

16 

....  12 

□ Server  Sales,  Inc 

14 

....  10 

□ Speed  Scoop  

12 

....  5 

1 I Steel  Products  Co 

12 

....  10 

□ Strong  Electric  Corp 

3 

□ Sweden  Freezer  Co. 


12 


NEW  EQUIPMENT  and  DEVELOPMENTS 

Page  Page 

□ Positive  Carbon  Clamps  17  □ "Three  Stooges"  Rings  17 

□ Infrared  Heating  Unit  17  □ Caramel  Corn  Machine  18 

Page 

□ Smokeless  Incinerator  18 


□ Orchids  for  Giveaway 


LITERATURE 

Page 

....  10  □ Coin  Changer 


Page 
10 


Page 

. ..  10 


I 


□ Line  of  Sewage  Chemicals 


about  PEOPLE  / and  PRODUCT 


Lafayette  Thomas,  chief  projectionist 
for  a drive-in  theatre  in  New  Castle,  Ind., 
and  also  operator  of  a shop  in  that  city, 
has  invented  a new  3-D  lens  which  he 
calls  a “lightw'eight  answer”  to  the 
heavier  lenses  used  to  show  three-dimen- 
sion films.  His  lenses  weigh  only  eight 
ounces. 

Thomas  said  he  worked  for  six  years  to 
develop  the  lens,  though  he  has  been  doing 
research  on  such  lenses  since  1933.  He  has 
premiered  his  lens  for  friends. 

Boyce  Nemec  is  the  newly  elected  presi- 


dent of  Reevesound  Co.,  Inc.,  having  been 
advanced  from  the  executive  vice-presi- 
dency. Reevesound  is  the  designer  and 
manufacturer  of  Centui-y  Projector’s  new 
transistorized  sound  system.  Nemec  began 
his  motion  picture  career  in  1936  as  a 
member  of  the  Visual  Education  Depart- 
ment of  the  University  of  Minnesota.  He 
joined  the  Army  in  1941  and  was  assigned 
to  the  Army  Pictorial  Center  as  chief  of 
the  equipment  specification  branch  and 
assistant  director  of  the  Pictorial  Engi- 
neering and  Research  Laboratory.  He  had 
his  own  management  consulting  firm,  spe- 
cializing in  the  motion  picture  industry. 


-I 


for  two  years  and  joined  Reevesound  in 
1958  as  executive  vice-president.  He  is  a 
member,  and  has  been  an  officer,  of  the 
Society  of  Motion  Picture  and  Television 
Engineers. 

Earnings  of  Royal  Crown  Cola  Co.  for  the 
nine  months  ended  September  30, 
amounted  to  $986,585  after  providing  $1,- 
077,000  for  federal  and  state  income  taxes; 
as  compared  with  earnings  of  $870,492  re- 
ported for  the  comparable  1960  period,  after 
providing  $965,000  for  federal  and  state 
income  taxes.  For  the  nine -month  period, 
sales  of  the  company’s  products  reached  an 
all-time  high. 

Eastman  Kodak  Co.  officially  began  con- 
struction of  a new  headquarters  for  its 
Midwestern  Sales  Division  at  ground  break- 
ing ceremonies  held  October  23  in  Oak 
Brook,  111.  The  new  building  will  cover 
nearly  200,000  square  feet.  Warehouse  and 
shipping  areas  will  occupy  144,000  square 
feet;  48,000  square  feet  will  be  devoted  to 
office  and  sales  functions. 

James  E.  McGhee,  Kodak  vice-president 
in  charge  of  U.S.  sales  and  advertising, 
said,  “Improved  facilities  for  sales  and 
distribution  at  Oak  Brook  will  enable  the 
company  to  provide  the  best  possible  serv- 
ice for  the  growing  needs  of  its  customers 
throughout  the  middle  western  states.” 

Sales  and  profits  of  Pepsi-Cola  Co.  for 
the  nine  months  period  ending  September 
30  exceeded  those  for  the  similar  period  of 
1960.  Consolidated  net  earnings  after  pro- 
visions for  taxes  and  reserve  for  foreign 
activities  were  $11,014,000,  or  $1.69  per 
share,  as  compared  with  $10,761,000,  or 
$1.66  per  share  last  year. 

Capital  stock  outstanding  at  September 
30,  1961,  amounted  to  6,508,155  shares,  as 
compared  with  6,489,255  on  the  same  date 
of  1960. 


BOXOFFICE-MODERN  THEATRE; 

Send  me  more  information  about  the  products  and  articles  checked  on 
the  reverse  side  of  this  coupon. 

Name Position 

Theatre  or  Circuit 

Seating  or  Cor  Capacity 

Street  Number 

City Zone Stote 


Fold  along  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


HAVE  YOU  MADE  ANY  IMPROVEMENTS  LATELY? 

We’d  like  to  know  about  them  and  so  would  your  fellow  exhibitors. 
If  you’ve  installed  new  equipment  or  made  other  improvements  in  your 
theatre,  send  us  the  details — with  photos,  if  possible.  Or  if  you  have 
any  tips  on  how  to  handle  some  phase  of  theatre  operations,  concessions 
sales,  etc. — faster,  easier  or  better — let  other  showmen  in  on  them.  Send 
this  material  to: 

The  Editor 

MODERN  THEATRE 


Fold  along  this  line  with  BOXOFFICE  address  out.  Staple  or  tape  closed. 


BUSINESS  REPLY  ENVELOPE 

Fn'st  Class  Permit  No.  874  - Section  34.9  PL&R  - Kansas  City,  Mo. 


BOXOFFICE-MODERN  THEATRE 

825  Van  Brunt  Blvd. 

KANSAS  CITY  24,  MO 


Dr  Pepper  Co.’s  board  of  directors  de- 
clared a dividend  of  15  cents  per  share  of 
common  stock  on  October  25.  The  divi- 
dend, payable  December  1 to  stockholders 
of  record  November  19,  marks  the  com- 
pany’s 128th  consecutive  quarterly  dividend. 

Eastman  Kodak  Co.  has  received  a cer- 
tificate of  commendation  from  the  motion 
picture  division  of  the  Photographic  Soci- 
ety of  America  for  “the  development  and 
perfection  of  the  new,  faster  color  film — 
Kodachrome  II.” 

The  award  was  presented  to  the  com- 
pany at  the  PSA  division’s  annual  banquet 
in  New  York  City  in  recognition  of  the 
benefits  of  the  new  color  film  for  amateur 
movie-makers. 

Kodachrome  II  film,  announced  in 
February  of  this  year,  is  2V2  times  as  fast 
as  regular  Kodachrome  film  and  has  in- 
creased sharpness  and  improved  color 
rendition. 

Grand  prize  in  Dr  Pepper  Co.’s  national 
consumer  contest.  Little  Green  Cay  Island 
in  the  Grand  Bahamas,  has  been  awarded 
to  a young  Houston,  Tex.,  bachelor-busi- 
nessman, Scott  Mabry. 

John  C.  Simmons,  Di-  Pepper  vice-presi- 
dent-advertising, said  the  contest  brought 
a “tremendous  response”  and  was  perhaps 
one  of  the  most  successful  ever  held  by  a 
major  soft  drink  company. 

The  MODERN  THEATRE  SECTION 


• THIS  SIDE  OUT 


I 


> 

I 


■» 


I 


• ADUNES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHAR1 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


I 


1 

THE  GUIDE  TO  i BETTER  BOOKING  AND  B U S I N E S S - B U I L D I N G 


Bobby  Campaign  Given  Punch 
By  Where-lt-Happened  Tieups 


“Gi’eyfriars  Bobby,”  the  film  version  of 
the  true-life  story  of  the  little  terrier  dog 
named  Bobby  who  won  the  hearts  of  citi- 
zens, and  eventually  a canine  monument, 
in  the  beautiful  capital  city  of  Scotland, 
Edinburgh,  because  of  his  devotion  to  a 
friend,  received  a “truly  wonderful  (pro- 
motional) effort  from  a most  enthusiastic 
and  consistent  showman”  at  the  Odeon 
Theatre  in  Derby,  England. 

The  description  of  Manager  Donald 
Clarke’s  campaign  is  by  his  supervisor  in 
the  Circuits  Management  Ass’n.  The  cam- 
paign was  an  entry  in  CMA’s  Star  Show- 
manship Year  drive. 

STORY  IS  WELL  KNOWN 
The  story  of  Bobby  and  Old  Jock  is  well 

) known  throughout  Scotland  and  England, 
which  gives  the  English  showmen  some  ad- 
vantage over  theatremen  elsewhere,  but 
Clarke’s  promotions  are  adaptable  any- 
where. 

To  establish  the  locale  and  authenticity 
of  the  dog  story,  the  Odeon  manager  ob- 
tained photos  and  booklets  from  the  Scot- 
tish Tourist  Bureau  describing  the  attrac- 
tions of  Edinburgh.  The  photos  were  ar- 
ranged in  a lobby  display  while  the  inter- 
esting booklets  were  passed  around  to 
beauty  shops  and  other  spots  where  they 
would  receive  maximum  notice.  The  book- 
lets included  a description  of  Greyfriars 
graveyard  where  the  real  Bobby  is  buried. 

The  police  chief  of  Derby  supplied  a 
number  of  photos  regarding  the  training 
and  use  of  police  dogs,  which  were  made 
up  in  another  lobby  display. 


The  cards  were  personally  signed  by 
Manager  Clarke. 

Four  thousand  leaflets  were  handed  to 
patrons  in  advance.  Smaller  banners  were 
sniped  on  grocery  trucks,  and  taxis. 

A full-page  plug  was  used  in  the  the- 
atre’s monthly  program. 

A dog  spotters  contest  (a  national  tieup) 
was  conducted  in  cooperation  with  Eng- 
land’s new  Dogs  Defense  League,  in  which 
colored  circulars  were  distributed  inviting 
youngsters  to  identify  six  breeds  of  dogs 
in  their  neighborhoods  and  give  their 
names  and  addresses.  Prizes  were  subscrip- 
tions to  the  Dogs  Defense  Bulletin. 

Among  the  major  promotions  was  the 
hiring  of  a local  fellow  to  impersonate  Old 
Jock  of  the  film.  He  walked  around  the 
city  with  a Skye  terrier  like  the  one  in  the 
film,  making  himself  noticeable. 

STORY  IN  SERIAL  FORM 

And  the  local  Free  Press  printed  the 
story  in  installments  of  Greyfriars  Bobby 
as  written  from  the  film,  using  fom'  and 
five-column  headlines  on  each  installment. 

Through  a want  ad,  a Scottish  piper  with 
pipes  was  hired  to  appear  at  a screening, 
leading  the  guests  to  their  seats,  and  also 
play  at  several  other  times  at  the  theatre, 
both  on  stage  and  in  the  lobby.  He  wore 
his  kiltie  and  full  Scottish  attire. 

Tieups  based  on  the  book  were  made  at 
a bookstore,  an  educational  center,  etc. 

Clarke  took  full  advantage  of  a local 
asset,  the  Leeds  Woolen  Cloth  Co.  This 


Manager  Donald  Clarke  poses  in  the  lobby  of  the 
Odeon  Theatre  with  a Skye  terrier,  man  who  walked 
around  the  streets  (with  dog)  as  Old  Jock,  and  a 
piper  in  kiltie  who  piped  in  invited  guests  on  open- 
ing night. 

mill  supplied  bolt  lengths  of  gorgeous  tar- 
tans for  draping  lobby  displays,  etc.,  in 
the  Odeon  lobby.  All  the  panels  were 
draped  with  Scottish  flags  obtained  from 
the  local  Burns  Club,  members  of  which 
were  among  the  invited  guests  on  opening 
night. 

The  usherettes  were  specially  dressed  for 
the  film — in  black  skirts,  white  blouses  and 
tartan  sashes  attractively  draped. 


Canned  TV  Folds 

A closed-circuit  television  service  in 
Prince  George,  B.C.,  folded  because  of  lack 
of  business.  It  offered  canned  programs 
via  leased  wire. 


YOUTH  CLUBS  HELP 

Boys  and  girls  clubs  were  contacted.  A 
half  dozen  or  more  were  asked  to  appear 
in  the  lobby  in  black  skirts,  white  blouses 
and  tartans  to  greet  patrons  on  opening 
night. 

Two  gross  of  toy  balloons  were  imprinted 
with  the  title  and  distributed  at  play- 
grounds, parks  and  public  gardens.  Fom- 
gross  of  badges  containing  a pictm-e  of 
Bobby  and  the  title  were  distributed  to 
children  in  advance  at  the  theatre,  and  to 
the  boy  and  girl  club  members. 

Clarke  had  1,000  cards  (3^2x5*/^)  mimeo- 
graphed : 

Dear  friends:  You  really  must  see  Walt  Dis- 
ney's new  film,  "Greyfriars  Bobby,"  showing 
at  the  Odeon  Theatre,  Derby,  next  week. 

This  is  an  enchanting  true  story  of  a "Wee 
Skye  Terrier"  with  a great  big  heart. 

All  over  the  world  he's  known  as  "Greyfriars 
Bobby." 


One  section  of  the 
extensive  lobby 
display  recreated 
a court  scene  in  the 
picture.  Note  the 
bolt  of  tartan,  one 
of  many  draped 
around  panels,  etc., 
in  the  Odeon  lobby. 


BOXOFFICE  Showinandiser  : Dec.  4,  1961 


— 193  — 


1 


Overtime  Work  Saves 
Day  for  Holiday  Show 


Here's  a Target  to  Aim  for:  Nearly 
2,500  Average  at  Kiddy  Show  Series 


We  don’t  know  for  certain  that  the  Loyola  Theatre  in  the  Westchester  section 
of  Los  Angeles  holds  regular  Saturday  kiddy  matinees  during  the  school  year,  but 
if  it  does  they  should  be  well  attended.  Why?  Because  there  are  several  thousand 
youngsters  in  the  area  around  Sepulveda  and  Manchester  who  definitely  have  the 
Loyola  matinee  habit. 

Last  summer,  a total  of  24,680  children  and  adults  attended  the  Summer  of  Fun 
Shows — ten  free  kiddy  matinees,  sponsored  by  the  Marina  Federal  Savings  & Loan 
Ass’n — an  average  of  2,468  each  matinee.  It  was  the  third  successful  season  for  the 
Marina  Federal’s  series.  ’The  attendance  last  summer  broke  all  records  by  count  of 
the  Loyola  manager,  Paul  D.  Flowers. 

Flowers  says  the  concession  sales  at  the  special  shows,  held  each  Wednesday, 
passed  the  $5,000  mark.  Tnaly  it  was  a successful  summer  of  fun  for  the  theatre! 

The  Marina  Federal  Savings  handled  all  the  tickets  (we  don’t  know  whether 
Flowers  supplied  the  tickets  at  a discount  price  or  charged  Marina  a flat  sum  per 
show) , and  advertised,  “Just  have  Mom  or  Dad  pick  up  free  tickets  at  Marina 
Federal  Savings,”  which,  incidentally,  is  on  Sepulveda  about  a block  from  the 
theatre. 

Two  “top”  features,  PTA-approved,  with  cartoons  and  shorts  were  presented 
each  Wednesday  with  a special  drawing  at  each  performance.  The  prizes,  which 
included  bicycles,  roller  skates  and  assorted  games,  were  promoted  from  the  mer- 
chants, and  each  week  Marina  Federal  Savings  gave  away  50  savings  banks  and  a 
savings  bond. 

“The  shows  were  sold  as  a public  service  offered  to  the  community  by  the 
savings  and  loan  association,  and  the  response  was  tremendous,”  Flowers  reports. 
“We  received  a great  deal  of  space  in  the  local  newspapers,  and  Marina  Federal 
received  many  cards  and  letters  in  appreciation  of  what  it  was  doing  for  the  youth 
of  the  community. 

“Marina  Federal  Savings  was  more  than  pleased  with  the  results.  Not  only 
were  the  Marina  officials  happy  with  the  many  letters  of  appreciation  they  received, 
but  they  pointed  out  they  were  particularly  happy  with  a form  of  advertising  that 
actually  got  people  to  come  into  their  office — the  parents  coming  in  each  week  to 
pick  up  the  tickets.” 


Kennedy  Rocking  Chair  in 

In  promotion  of  “The  Second  Time 
Around,”  Bill  Chambers,  manager  of  the 
Plaza  Theatre  in  El  Paso,  Tex.,  displayed  a 
“Kennedy”  rocking  chair  in  the  lobby 
with  this  copy: 

“Kennedy  Rocker  . . . Win  This  Chair! 

. . . In  25  words  or  less  tell  us  why  you 
would  like  to  see  ‘The  Second  Time  Around’ 


'Around'  Contest 

. . . In  a Kennedy  rocking  chair!  . . . 
Starts,  etc.  . . . You  must  be  over  60  years 
of  age  to  enter  this  contest.” 


The  new  Golf  Mill  Theatre  in  the  Chi- 
cago area  will  take  a housewife’s  laundry 
bundle  at  the  door  and  have  it  washed  and 
dry  for  her  by  the  time  the  film  is  over. 


Hurriedly  printed  leaflets,  3,000  of  them, 
distributed  at  neighborhood  schools  on 
Wednesday,  and  double  signs  on  his  motor 
car,  in  which  he  toured  the  surrounding 
area  on  the  same  day  brought  in  some  500 
youngsters  to  a Columbus  Day  kiddy  show 
(11:45  to  5 p.m.)  at  the  Vogue  Theatre  on 
East  Tremont  avenue  in  the  Bronx,  man- 
aged by  Arnold  Kirsch. 

Kirsch  admits  he  was  late  in  booking  the 
show — it  was  just  one  of  those  oversights — 
but  he  got  to  work  and  retrieved  the  situa- 
tion. The  show  consisted  of  “Snow  White 
and  the  Three  Stooges”  and  “Tarzan’s 
Fight  for  Life,”  plus  a “Giant  Cartoon 
Carnival.”  The  leaflets  were  printed  on 
light  bristol  in  the  form  of  bookmarks, 
3‘/2x11  inches.  The  bill  was  advertised  as 
a Gala  Holiday  Show. 

There  was  no  trailer,  only  a 40x80 
poster  out  front  put  up  on  Tuesday  before 
Thursday,  Columbus  Day,  when  schools 
were  out.  The  sign  listed  the  film  titles, 
and  were  attached  on  the  sides  of  Kirsch’s 
own  Rambler. 

“I  drove  around  the  entire  area,”  he  re- 
ports, “including  the  side  streets,  stopping 
wherever  I saw  children  playing  in  the 
street  or  nearby,  honking  my  horn  to  get 
their  attention  and  read  my  signs.  This 
was  done  all  day  Wednesday  until  it  got 
dark.” 

The  next  morning,  he  sniped  the  signs 
“Now  Showing,”  and  was  out  with  his 
Rambler  again  from  9:30  until  3 p.m.  He 
also  chauffeured  children  from  here  and 
there  direct  to  the  theatre.  The  result  of 
his  determined  effort?  He  reports: 

“At  11  a.m.  almost  one  hour  before  open- 
ing, I noticed  a line  of  about  200  children 
waiting  to  get  into  the  theatre.  Altogether 
I had  over  500  children.  No  one  could  be- 
lieve this  possible  with  my  opposition  on 
both  sides  opening  ‘Greyfriars  Bobby’  and 
‘The  Mighty  Crusaders.’  On  one  side  is 
Wesboro’s  DeLuxe  Theatre  and  on  the 
other  the  RKO  Chester.  Believe  it  or  not  I 
had  more  children  than  both  opposition 
theatres  with  the  Disney  bill.” 


Staffers  as  Farmers 
Sing-Song  for  'Around' 

Two  farmers  got  loads  of  attention  as 
they  ambled  along  Canal  street  in  New 
Orleans  and  on  other  trafficways  in  front 
of  schools,  market  places,  etc.,  carrying  a 
duck  under  one  arm  and  sing-songing 
about  “Second  Time  Around”  coming  to 
the  Saenger  Theatre. 

The  farmers  were  David  Powe  and  A1 
LeBlanc  of  the  Saenger  staff,  all  spruced 
up  in  overalls,  gallon-size  strawhats,  red 
neckerchiefs,  rustic  galluses  and  eyeglasses 
on  their  foreheads.  The  duck  was  shifted 
occasionally  from  one  to  the  other. 


Theatre-Food  Store  Deal 

Here’s  one  for  almost  any  picture.  John 
Curtis  of  the  Liberty  in  Siler  City,  N.C., 
sold  this  deal  to  a supermarket.  The  store 
gave  away  a free  movie  ticket  with  a $5 
or  more  purchase.  The  store  plugged  the 
giveaway  in  its  page  ads,  including  cast 
and  playdates  of  the  picture,  and  paid  for 
the  cost  of  tickets  given  away. 


2 


— 194  — 


BOXOFFICE  Showmondiser  : : Dec.  4,  1961 


I 


T- 


i 


I 


!. 


Radio  Entertainer 
Hosts  'Devil'  Show 

A morning  showing  of  “The  Devil  at  4 
O’clock”  was  promoted  by  Mary  Jo  Tier- 
ney on  KMSP-TV,  Minneapolis,  prior  to 
the  opening  at  the  Mann  Theatre  there. 
Working  with  Irving  Shiffrin,  Columbia 
) exploiteer,  and  Leo  Vetter,  manager  of  the 
Mann,  Miss  Tierney  invited  300  viewers 
(each  could  bring  one  guest)  to  the  open- 
ing show.  Special  clips  taken  during  the 
filming  of  the  picture  were  shown  for  one 
week  on  Miss  Tierney’s  show. 

A special  showing  also  was  arranged  for 
Minneapolis  Star  and  Tribune  caiTiers.  A 
total  of  5,000  heralds  was  distributed 
around  the  city.  Shiffrin  also  arranged  a 
screening  for  Twin  Cities  disc  jockeys  and 
representatives  of  music  companies. 

Red  Devil  Is  on  Parade 
For  Halloween  Show 

P.  W.  stagger,  manager  of  the  Star  The- 
ater in  Upper  Sandusky,  Ohio,  reports  his 
Halloween  Midnight  Spook  show  went  over 
with  a big  bang,  helped  in  a large  measure 
by  a red  devil! 

The  red  devil  was  Stagger’s  son,  dressed 
in  a spook  costume  with  a display  sign  on 
his  back.  Besides  traveling  the  streets  well 
in  advance,  young  Stagger  attended  a foot- 
ball game  on  the  night  before  the  Star’s 
midnight  show,  and  passed  out  leaflets.  At 
half  time,  the  red  devil  had  the  football 
field  all  to  himself  when  he  paraded  right 
down  the  middle,  sign  and  all. 

Stagger  put  up  a display  on  his  40x60 
lobby  A-board  two  weeks  in  advance.  The 
Navy  recruiter  supplied  comic  books  and 
) book  markers  which  were  passed  out  on 
the  streets,  along  with  candy  kisses  and 
small  trinkets. 

Doughnuts  promoted  from  a bakery  were 
given  away  to  all  the  spook  show  patrons. 

“I  know  this  ballyhoo  paid  off  at  the 
boxoffice  and  concession  stand,”  Stagger 
reports. 


Space  Capsule  Is  Prize 

In  behalf  of  the  showing  of  “The  Mask,” 
at  the  Paramount  Theatre  in  Buffalo, 
Manager  Ed  Miller  arranged  a contest 
with  radio  station  WEBR  through  which  a 
$25  U.S.  savings  bond  and  a four-foot  high 
General  Electric  toy  Space  Capsule  were 
offered  as  the  first  prize  to  the  one  send- 
ing in  the  longest  list  of  names  of  U.S. 
missiles,  rockets  and  satellites.  There  also 
were  guest  tickets  for  15  runnersup.  The 
radio  station  gave  the  contest  an  around- 
the-clock  plugging. 


Weekend  Laugh  Festival 

A weekend  Laugh  Festival  November  17, 
18  and  19  highlighted  the  November 
schedule  of  60  films  at  the  Clark  Theatre 
in  the  Chicago  Loop.  “Paris  Holiday,” 
“Merry  Andrew”  and  “Carry  On,  Nurse” 
were  included  in  the  group. 


^ In  Pigtails  for  Tommy' 

For  “Tammy  Tell  Me  True,”  Bill  Schrum, 
Carolina  Theatre,  at  Hickory,  N.  C.,  had 
four  of  his  female  concession  attendants 
and  cashiers  dress  in  Tammy-type  pig- 
tails, blue  jeans  and  gingham  blouses. 


Breakfast 

and 

Free  Show 
for 
Early 

Shoppers 

at 

Tiffany's! 


Breakfast  was  served  to  all  early  shop- 
pers arriving  at  the  Tiffany’s  of  Detroit  on 
the  opening  day  of  “Breakfast  at  Tif- 
fany’s” at  the  Madison  Theatre  there. 

The  Wright  Kay  jewelry  store,  the  De- 
troit Tiffany’s,  served  coffee  and  dough- 
nuts on  all  three  floors  from  9:30  to  10:45, 
and  gave  out  cards  to  the  “breakfast” 
guests  good  for  admission  to  the  first  show 
at  the  Madison.  The  store  placed  an  ad 
(2x8)  in  the  local  papers  announcing: 
“You’re  invited  to  have  BREAKFAST  AT 


WRIGHT  KAY  Friday,  October  20,  9:30  to 
10:45  a.m.  . . . Followed  by  a compli- 
mentary showing  of  the  new  Technicolor 
movie,  BREAKFAST  AT  TIFFANY’S,  star- 
ring Audrey  Hepburn,  at  the  Madison  The- 
atre ...  Be  our  guest  for  coffee  and 
crumpets  and  then  receive  a complimentary 
ticket  for  the  11  a.m.  showing  at  the 
Madison.”  The  store  had  stills  in  all 
its  windows,  an  unprecedented  cooperation. 

Several  hundred  women  showed  up  for 
the  early  morning  treat. 


'Man-Trap'  on  Streets! 

A blonde  carrying  a sign,  “Man-Trap 
. . . Top  Action — Thriller!  Loew’s  Still- 
man . . . Starting  Friday,”  walked  around 
downtown  Cleveland  passing  out  enve- 
lopes, “Souvenir  from  Miss  ‘Man-Trap’  . . . 
Hijacked  Millions  . . . Hi-speed  action 
thrills!  Jeffrey  Hunter,  Stella  Stevens, 
etc.”  Inside  each  envelope  was  a simulated 
paper  bill  imprinted  “1000  . . . One  Thou- 
sand . . . 1000  Berries!” 


500,000  Fan  Photos 

Five  hundred  thousand  autographed  fan 
photos  of  Troy  Donahue  and  Connie  Stev- 
ens, stars  of  “Susan  Slade,”  are  being  dis- 
tributed by  700  Pyrofax  Gas  Corp.  dealers 
throughout  the  United  States  as  a result  of 
Warner  Bi-os. -Pyrofax  tieup. 


Teeners  Spenders,  Too 
An  investment  counseling  firm,  the 
Alexander  Hamilton  Institute,  says  the 
pattern  and  growing  volume  of  teenage 
spending  influences  fortunes  of  a wide 
range  of  business  corporations:  “The  day 
has  passed  when  young  teenagers  would 
collect  empty  drink  bottles  for  redemption 
at  the  grocery  store  for  two  cents  each. 
Today  even  the  youngest  have  allowances 
and  older  boys  and  girls  earn  good  sums. 
Prom  these  sources  those  in  the  14  to  19 
age  group  are  estimated  to  spend  $4  to 
$20  a week.” 


Tenth  Persons  Free 

Leslie  Sprinkle  of  the  Reeves  Theatre  in 
Elkin,  N.C.,  periodically  holds  a Family 
night,  letting  each  tenth  person  in  free. 
Reaction  is  greatest  among  the  younger  set 
as  they  strive  to  be  a tenth  person. 


'Nikki'  Coloring  Contest 
Paid  for  by  Dance  School 

A 3-col.  10-inch  ad  appeared  in  the 
Freeport,  111.,  Journal-Standard  featuring 
a large  line-drawing  of  a scene  from 
“Nikki,  Wild  Dog  of  the  North”  at  no  cost, 
except  for  25  theatre  tickets,  to  the  Patio 
Theatre  there. 

Manager  John  J.  Haney  reports  the  ad 
was  paid  for  by  the  Billy  Miller  School  of 
Dancing  in  promotion  of  a “Nikki”  coloring 
contest.  Copy  read: 

“COLOR  SCENE  FROM  ‘NIKI’  . . . WIN 
CASH  PRIZES  AND  THEATRE  TICKETS 
. . . Color  and  bring  with  this  scene  along 
with  entry  blank,  at  bottom  of  page,  to 
Billy  Miller’s  School  of  Dancing  . . . $15 
CASH  PRIZES  . . . Plus  25  Theatre  Tickets 
to  ‘NIKI’  AND  ‘Hand  in  Hand’  . . . Boys 
and  girls  from  4-14  are  eligible  for  cash 
prizes  in  three  age  groups.  First  prize  of 
$5  for  each  age  group,  4-6,  7-9,  10-14  . . . 
First  25  boys  or  girls  to  bring  this  entry  to 
Billy  Miller  School  of  Dancing,  and  ac- 
companied by  a parent,  will  receive  free 
tickets  to  ‘Nikki’  at  the  Patio  Theatre,  etc.” 


Store  Sponsored  Series 

A theatre-merchant  promotion  which 
can  be  used  as  an  attempt  to  keep  cus- 
tomers at  home  to  shop  instead  of  going  to 
larger  towns,  or  draw  people  downtown  on 
a specified  night  is  reported  by  Don  Cof- 
fey, Dixie  Theatre  at  Scotland  Neck,  N.C, 
It  may  run  for  ten  weeks  or  longer.  Each 
sponsoring  merchant  pays  a set  sum  to  the 
theatre,  and  in  turn  receives  tickets  to  give 
customers,  plus  advertising  on  heralds,  on 
window  cards  and  radio,  in  the  newspaper, 
an  ad  on  the  screen  and  a display  in  the 
lobby. 


BOXOFFICE  Showmondiser  : : Dec.  4,  1961 


— 195  — 


3 


Full-Scale  Mockup  of  Air  Force's  X-15  Goes 
On  National  Tour  for  Spaceship  Picture 

Here  is  a view  of 
the  U.S.  Air 
Force's  mockup 
of  its  famous 
X-15  rocket 
plane  which  has 
exceeded  a 
speed  of  4,000 
miles  an  hour. 


A major  role  in  the  preselling  campaign 
for  “X-15,”  the  United  Artists  suspense 
drama  told  against  the  background  of  the 
Air  Force’s  famed  pilot-controlled  rocket 
plane,  is  the  national  tour  of  a full-scale 
mockup  of  the  X-15  itself,  which  has 
reached  a speed  of  over  4,000  miles  an  hour 
and  an  altitude  of  over  40  miles. 

The  mockup  is  being  displayed  around 
the  country  for  two-day  periods  in  public 
squares,  recruiting  centers  and  other  places 
where  it  can  be  seen  by  the  greatest  num- 
ber of  people.  A brochure  on  the  rocket 
plane,  containing  information  about  the 
film,  is  distributed  at  the  site  of  the  dis- 
play. 

An  important  tieup  is  with  Revell,  Inc., 
in  which  some  2,000,000  Revell  model  toy 
kits  of  the  X-15  have  been  placed  on  sale 
in  more  than  125,000  stores  throughout 
the  nation.  Revell,  the  model  kit  manufac- 
turer, has  1,250,000  kits  of  the  X-15  at  the 
point  of  sale,  plus  another  750,000  kits  of 
the  B-52  “mother  plane,”  featuring  a 
smaller  version  of  the  X-15.  A list  of 
Revell  distributors  is  being  made  available 
to  theatres  booking  the  attraction. 


A unique  tiein  has  been  made  in  Los 
Angeles  with  Sears,  Roebuck  and  Co., 
centering  about  a shoe  named  the  X-15, 
whereby  10,000  seats  in  six  Los  Angeles 
theatres  have  been  turned  over  to  Sears  for 
its  customers  to  see  the  exciting  drama  at 
Saturday  morning  screenings.  The  Sears 
ads  will  contain  “X-15”  playdate  informa- 
tion and  the  film  is  mentioned  in  supple- 
mental Sears  catalogs. 

Another  tieup  has  been  made  with 
Botany  500  suits.  Ralph  Taeger,  who  por- 
trays an  Air  Force  major  in  the  picture,  is 
shown  in  Botany  ads  wearing  a Botany 
suit,  as  well  as  in  the  eye-catching  outfit 
he  wears  as  a test  pilot  in  the  motion 
picture. 


Special  Speakers  for  Bus 

Members  of  a church  club  were  invited 
to  the  North  Wilkesboro,  N.C.,  Drive-In 
by  R.  B.  Adams,  manager,  to  see  the  show 
en  masse.  Thirty-five  arrived  in  a special 
bus,  in  which  Adams  had  special  speakers 
installed  for  the  evening.  On  the  screen 
was  “GI  Blues.” 


Mickey  Mouse  Parties 
Far  Better  at  First  Run 

Attendance  at  the  six  Mickey  Mouse 
Club  parties  held  each  Wednesday  morn- 
ing at  the  downtown  first-run  Saenger 
Theatre  in  New  Orleans  last  summer  far 
outnumbered  patronage  of  the  preceding 
year.  Manager  Walt  Guarino  had  some- 
thing new  every  week,  such  as  acts  by  a 
magician,  outside  acrobats,  dancing 
combos,  etc.  The  last  week,  a costume 
party  was  featured.  Chubby  Buddy  of 
WJBW  emceed  all  shows. 

Perforated  strips  of  coupons  entitled  the 
kids  to  gifts,  including  10 -cent  ice  cream 
cups  from  a Dairy  Queen,  5-cent  Gold 
Brick  candy  bars  at  two  Woolworth  stores, 
free  rounds  of  Putt-Putt  golf,  free  sessions 
at  Ray’s  Rollerama,  plus  free  chances  on 
the  grand  prizes.  Each  coupon  strip  was 
approximately  Sy2x22  inches. 

Free  Eats  and  Drinks 
At  Special  Kiddy  Show 

As  an  offset  to  weak  kiddy  matinee  at- 
tendance, Rufus  Neas  of  the  Playhouse  in 
Statesville.  N.C.,  gave  coupons  at  the  box- 
office  entitling  each  child  to  receive  a free 
drink,  candy  bar  and  a bag  of  popcorn. 
During  the  fillup  of  the  theatre,  the  con- 
cession stand  was  closed  and  employes 
concentrated  on  giving  out  the  free  mer- 
chandise and  getting  the  children  into  the 
auditorium.  Once  this  was  accomplished, 
the  concession  stand  was  opened  on  the 
regular  basis  and  many  children  returned 
to  buy  more.  To  offset  the  giveaways,  the 
regular  children’s  admission  was  raised 
from  15  cents  to  25  cents  for  this  special 
matinee. 

“The  kids  liked  the  idea  of  getting  some- 
thing free,”  Neas  reported,  “and  results 
were  good.” 


Nurses  Hand  Out  Rx  Candy 

In  Chicago,  a trio  of  comely  young 
women,  dressed  in  nurses  uniforms, 
covered  the  busy  downtown  area  of  the 
city  on  opening  day  of  “The  Young  Doc- 
tors” at  the  United  Artists  Theatre,  hand- 
ing out  thousands  of  special  envelopes  con- 
taining red  cinnamon  candy  and  labeled 
with  the  following  copy:  “Rx:  Take  this 
pill  and  see  ‘The  Young  Doctors’  now  play- 
ing at  the  United  Artists  Theatre.” 


Is  Your  Theatre  Like  a Dismal  Dungeon?  . . . Don't  Be  Afraid  of  Color  and  Bright  Lights 


By  M.  B.  SMITH 

Director  of  Advertising,  Commonwealth  Theatres, 
Kansas  City,  Mo. 

Theatre  management  is  frequently  faced  with  keeping  pace 
with  the  times.  ’This  applies  in  many  phases  of  theatre  opera- 
tion . . . from  the  creation  of  newspaper  advertising  copy  right 
on  to  the  best  methods  of  housekeeping  procedure.  The  theatre 
manager  must  look  around  and  spot  the  improvements  in  the 
current  business  scene.  An  example  of  this  is  the  tremendous 
change  that  has  come  about  in  the  world  of  groceries — the 
supermarket ! 

The  world  of  good  lighting  . . . the  world  of  music  and  good 
sound  . . . the  world  of  color  appeal  . . . the  world  of  orderly 
arrangement  . . . the  world  of  “freshness” — all  of  these  things 
are  employed  in  the  supermarket.  They  must  also  be  accountable 
in  good  theatre  operation! 

A national  magazine,  with  a snobbish  motion  picture  editor, 
once  termed  theatres  as  “dark,  dismal  and  drab  dungeons  and 
caves”  which  depress  the  patron  rather  than  impress  the  patron. 


This  is  something  that  has  crept  into  the  scene  because  theatre 
management  has  permitted  the  value  of  light  and  color  to  drift. 

We  can  well  remember  a fine  showman  who  impressed  upon 
us,  when  we  were  interested  in  the  first  basics  of  the  business, 
the  value  of  light  and  color.  Intense  thought  was  given  to 
changing  colors  around  the  theatre,  with  the  seasons.  The  main 
drape  on  the  auditorium  stage  was  a sea  of  moving  color.  The 
auditorium,  itself,  was  cast  in  delicate  glows  of  no  more  than 
four  candlepower.  The  lobby  and  foyer  were  drenched  in  soft 
lights  with  innumerable  spotlights  placed  over  special  displays 
and  advertising  frames  and  cases! 

If  theatre  management  wishes  to  reach  for  something  that 
is  modern  and  impressive — strive  to  master  the  possibilities  of 
“light  and  color”  in  and  around  your  theati-e.  This  field  alone 
can  have  a fantastic  bearing  on  the  patron — it  can  either  depress 
or  impress  the  theatre  patron.  If  you  accomplish  the  task  in  a 
masterful  and  showman-like  fashion,  you’ll  receive  many  com- 
pliments upon  the  impressions  you  create. 

It’s  a basic  part  of  masterful  creativity  which  must  appeal  to 
the  public  in  general! 


4 


— 196  — 


BOXOFFICE  Showmondiser  : : Dec.  4,  1961 


A MASTERPIECE 

OF  MIRW/ 


Robert  ^ f ' 

the  SHANGHAIED  PLAyeqy 


Bankirobbing 
land-lubbers  sail  off 
on  the  craziest 
crime  cruise  ever! 

Dolores 


THE  CUfiVy  Cl/DE 

wants  to  pla^  houseboat 
/ With  her  dreamboat! 


Ad  No.  105—92  Lines 


JESSEWHlTE  _ _ 

HiRVEy  lembeck. 


x>  • Pn«ustd  timiP  unm  ii  • Dukim  e?  hiving  iaeouii  • A niiiP  baant  paoouction  • » COLUMBIA  PICTURES  RELEASE- 

Ad  No  402 — 664  Lines  (including  imprint  spoce) 


WAfijTEllllAFirJw 
T A&  Komcs 


M3m  thE  LaFF-BoAts! 

V A HURRICANE  OFFUNHITSTHEFAnTAIL! 


»CAXUWiai»BCn^R£LeASt 


Ad  No  104—65  Lines 


also  starring  rititi'iiy  Durptiiit  -a.  JfSSE  white  • WwyeY  lembeck. 

Screenplay  by  RUTH  8ROOKS  FLIPPEN  and  BRUCE  GELLER  on  im  roM<  Or  naThaniEl  etNOilfr 
Produced  by  PHILIP  BARRY,  Jr  Direcled  by  IRVING  8RECHER  • A PHILIP  BARRY  PRODUCTION 

- . A COLUMBIA  PICTURES  RELEASE  j 

Ad  No  301  453  Lines  (Including  imprint  spoce) 


Ma>N  thE  Ld^F'BoA'ts! 


Ad  No.  103—39  Lines 


/ 1 

The  goofy  gunner  couldn't  hits 
battleship  point-blank--  with 
a 16- inch  gun  ora  34  inch  slingshot! 


\ \ 


The  Ships  mascot  supplied  the 
fre-power  for  this  maneuver . 
but  how  generous  can  a gal  get  ? 


COlumb-a  P.ctures  pr©se<-n;s 

•.•Robert  ifOolores  iCaiplyn  mFrsnkie  ..Ernie 

WAGfrtR-  Haft  Jones  AiaiPN-KoMW 


moNERHAFir  Jones 

AiaioN  ' Kom 


»iw-^fflAliKG01^)lf^j(SEwti.TT  Kutyrr lAMsax. 
ooxco  • 

0>«*.rMiceeio«* 

A COLUMBIA  PICTURES  RELEASE 

Ad  No.  205—1%  Lines  (including  imprint  spoce) 


((^WAsjia  Haiit  Joiiris 


The  Captai 
is  a kook, 
ivho  got  his  • i ^ 
stripes  on  ? 
a trip 'up  f 
the  river!' 


11 


Ad  No.  102 — 30  Lines 


Ad  No.  201—32  Lines 


Ad  No.  101—17  Lines 


All  advertising  material  in  this  pressbook,  as 
well  as  all  other  newspaper  and  publicity  ma- 
terial, has  been  approved  under  the  MPAA  Ad 
vertising  Code  as  a self-regulatory  procedure 
of  the  Motion  Picture  Association  of  America 
All  ki(}uiries  on  this  procedure,  which  is  voluntarily  sub 
scribed  to  by  the  major  motion  picture  companies,  may  be 
addressed  tO:  Advertising  Code  Administrator,  Motion  Pic- 
ture Association  of  America,  28  W.  44th  St.,  New  York  36,  N.Y. 


JfSSE  WHlTf 
HARVl^y  LEMBECK. 

Sereenf-lsy  by  RUTH  BROOKS  FLIPPEN 
and  BRJCE  GELLER 
au^  «n  lh»  HMl  t»  NATHWIlEl  BENCHLEY 
Pfoductd  by  PHILIP  BARRY-  Jf 
Oireclec  by  IRVING  BRECHER 
A PHILIP  BARRY  PRODUCTION 

A COLUMBIA  PICTURES  RELEASE 


Ad  No.  SOI —750  Lines  (including  imprint  spoce) 


(Mai  U,  Still  Na  R79I  Kobeil 
WagA«r  ond  Dolarn  Harl  find  time 
For  romance  amidil  iFio  .ocky  doingi 
of  "Sail  0 Croaked  Skip."  ne»  Ce- 
lumbio  comedy  olto  itorrmg  Cotolyn 

ilorring  Ernie  Ko*oc$  at  the  Captain 


(General  AJvonceJ 

A bungling  bunr  h of  mad- 
lialU,  mill  a rrai'kpot  caper 
which  involvun  the  thefl  of  a 
ship  in  New  York  in  order  to 
r<ih  u bank  in  Un-ilnn,  make 
Columbia  Ficlure*.'  "Sail  a 
Cniokerl  Ship”  one  of  the 
funtiieal  pictures  of  the  year, 
arcording  to  Holl)woi,d  report. 

The  film,  opening  

the  Theatre, 

store  ftolierl  Wagner,  Dolores 
Hart.  Carol)Ty  Jones  and 
Frankie  Avoloii.  and  co-9tar« 
Emie  Kovacs  o»  the  Captain. 

Ill  actual  fact,  kovacs  plays 
a bungling  burglar  who  is  de- 
lermiiied  to  go  down  in  the 
annals  of  crime  an  a genius. 
With  his  asrienilileil  hand  of 
nitwits,  he  puts  bark  into  serv- 
iceable shape  a mothballerl 
Liberty  rhip,  and  heads  for 
Boston.  Naturally,  Ernie’s  "the 
Captain,”  even  though  neither 
he  nor  any  member  r>f  his  crew 
knows  the  first  thing  about 
maritime  lore. 

Wagner  and  Dolores  Harl 
play  an  engaged  couple  who 
become  forcibly  involved  in 
Kovars'  shenanigans.  An  inept 
e»-Navy  officer.  Wagner  helps 
‘‘drive”  the  hrisled  ship  to  Bos- 
ton despite  fire,  hurricane,  a 
mutiny,  Kovacs'  ‘‘cutie"  along 
lor  the  cruise,  and  sundry 
other  near-disasters. 

Mis*  Hart  and  Carolyn 
Jones,  as  the  “culie,"  reported- 
ly make  a fine  ]iair  of  comed- 
iennes. separately  and  together. 
The  former  is  seen  as  a some- 
what stiff  voung  society  girl: 
the  latter  knows  all  about  the 
fine  art  of  man-handling  and 
is  perfectly  willing  to  give 
lessons.  Frankie  Avalon,  who 
sings  Iwu  songs  in  the  film, 
appears  as  Kovacs'  nephew,  a 
youngster  who  hopes  some  day 
to  join  the  Navy  and  welcomes 
this  chance  to  sail  with  his 
screwball  uncle. 

Frank  Gorskin  also  stars  in 
"Sail  a Crooked  Ship”  as  a 
memory  wizard  who  knows 
just  about  all  about  everything 
and  Jesse  White  and  Harvey 
lembeck  are  other  members  of 
the  zany  crew  assembled  bv 
producer  Philip  Barry.  Jr.,  and 
director  In  ing  Brccher  to  “Sail 
a Crooked  Ship." 

Screenplay  for  the  film,  a 
Philip  Barry  production,  was 
tvrillen  by  Ruth  Brooks  Flip- 
pen  and  Brucr  Celler,  from  the 
best-selling  Nathaniel  Benchley 


(Roberf  IVognerJ 

Determination,  ability  and 
Spencer  Tracy — not  necessarily 
in  that  order — probably  are 
the  major  reasons  Robert  Wag- 
ner is  starred  at  the  

Theatre  with  Doloro  Hart, 
Carolyn  Jones.  Frankie  Avalon 
and  co-star  F.rnie  Kovacs  as 
the  Cajilain  in  Columbia  Pic- 
tures’ lurlic  new  comedy,  “Sail 
II  Crooked  Ship.”  Wagner  feels 
Tracy  hel|>ed  him  ironieasur- 
ably  by  insisting  he  be  co- 
starred  with  the  veteran  actor 
in  “The  Mountain.” 

Wagner  preferred  acting  to 
anything  else  and,  after  his 
graduation,  made  a deal  y\ith 
his  f.itlier:  he  had  one  year  to 
get  a foot  in  the  door  of  his 
chosen  profession  and  his 
fiillier  would  do  everything  he 
could  to  help.  If  young  Rob 
failed,  he  would  enter  the  busi- 
ness world. 

The  elder  Mr.  Wagner  hel|icd 
the  son  win  on  interview  with 
director  tt’illinin  Wellman  who 
handed  him  a siiiall  part  in 
“The  Happy  \cars.”  Six 
empty  iiionihs  followed;  some 
iinproinptu  eiiterliiiiiing  in  a 
Beverly  Hills  rcstmiranl  led 
Wagner  to  n studio  contract 
and  cunlitiucd  near-oblivion. 
He  became  u “lest  boy.”  which 
meant  he  merely  appeared  o|i- 
|)osite  any  new  acires-s  yvho 
enine  on  the  lot  to  be  screen- 
tested  for  a part  or  for  a con- 
iriirt.  He  was  working,  but  he 
wasn't  acting  for  audieners. 

In  linie,  however,  Wagner 
did  move  into  pictures,  in  in- 
creasingly more  iinpoclant 
roles.  Hr  appeared  in  such 
films  as  “The  Hulls  of  Monle- 
zumu.”  “Wlial  Price  lilory," 
'The  Silver  Whip.”  “Titanic,” 
“Beneatli  the  12-Mile  Reef’ 
and.  his  fir^l  starring  role. 
“Prince  Vnlinnt.”  “Broken 
l.aiire,"  in  which  he  npiiearril 
ns  Spencer  Tracy'*  son,  led  to 
“The  Mountain." 


• >l  UK-  lUlllllCSI 


rnlcrtaimnriil,  Columbia  Pic- 
tures' “Soil  a Crooked  Ship” 

swept  into  the  

Ihrolre  yrslenlay  on  gales  of 
audiriK'c  laughter. 

"Hail  a Crooked  Ship"  is 
based  on  the  Nulhaniel  Bench- 
ley  best-seller  in  which  a frua- 
trilled  burglar  almost  succeeds 
in  getting  liim<rlf  j 


. ha 


ig  liimsrif  into 
all  of  fame.  Eni 


! Ko- 


la tin 


uperb  M'rfnfmanec, 
self-styled  ''Captain”  who 


steals  a mothballed  Liberty 
ship  and.  with  a nitwit  band 
of  fellow-bunglers,  happily  sets 
out  for  Boston  to  rob  a bank, 
1 hey  are  aided  by  a shanghaied 
ox-Navy  officer  who  manage* 
to  bring  them  through  such 
near-disasters  a*  a hurricane, 
a fire.  Kovars’  kookie  “culie’’ 
who  is  along  for  the  rruise,  a 
mutiny  and  just  about  every- 
thing el.se  that  can  happen,  bo 
long  as  it  happens  hectically 
and  hilariously. 

Robert  Wagner  is  delightful 
as  the  inept  young  man  shang- 
haied by  Kovacs.  along  with 
hi*  prim  fiancee,  .Miss  Han. 
And  it  is  Wagner  and  Miss 
Hart  who.  after  surviving  the 
many  hazards  which  beset  a 
“crooked  ship”  and  her  nitwit 
crew,  finally  wangle  Kovacs 
and  company  into  a major 
naval  battle- -with  the  Coast 
Guard.  Hirv  do  it  by  using  one 
of  Mi*s  Hart’s  more  elastic 
undcrgamienU  as  a provoca- 
tive slingshot,  no  less! 

Carolyn  Jones  is  the  "culie" 
in  the  rase,  a girl  who  knows 
she  looks  good  m s bathing 
suit,  [lerfeclly  willing  to  give 
almost  anybody  le-sons  in  the 
fme  art  of  man-handling, 
frankie  Avalon,  the  recording 


artist,  sings  two  tunes  in  the 
course  of  the  film  but  this  is 
not  half  so  important  as  the 
fact  that  he  pla>«  the  Captain's 
nephew  who  wants  to  join  the 
Navy  some  day  and  welcomes 
this  chance  to  gel  in  a little 
sea  duty. 

Frank  Corshtn  also  stars  in 
“Sail  a Crooked  Ship,"  as  a 
memory  wizard  who  knows  all 
about  everything,  except  human 
nature.  Jes.se  While  and  Har- 
vey Lembeck  are  others  in  the 


(Dolores  Hart) 

It’s  a pretty  big  step  from 
something  like  “Francis  of 
Assisi"  to  the  zany  antics  of 
"Sail  a Crooked  Ship,”  the  new 

Columbia  comedy  at  the 

Theatre.  Lovely,  blonde 

Dolores  Hart  made  the  person- 
ality change  involved  without 
loo  much  trouble 

Miss  Hart  currently  stars  at 

rhe  Theatre  with 

Robert  Wagner,  Carolyn  Jono, 
Frankie  .Avalon  and  co-sUr 
Ernie  Kovao  as  the  Captain; 
she  play>  a modem  young  so- 
ciety girl  to  whom  nothing 
much  has  ever  happened  — • 
romantically  or  otherwise — un- 
til she  and  her  fiance  are  kid- 
napped by  as  bird-brained  a 
pack  of  bank  bandits  as  ever 
hit  the  screen.  Then,  just  about 
everything  that  can  happen  to 
a girl  does  happen— including 
a lonely  seagull,  a larcenous 
“other  woman."  a storm  at  sea, 
and  a battle  w ith  llie  Coast 
(<uard  in  which  one  of  her 
more  elastic  undergarments 
comes  in  handy  as  a slingshot, 
and  sunilrv  other  daffy  diffi- 
cullie*. 

(Frankie  Avalon) 
Frankie  .Avalon,  the  sensa- 
tional young  singing  star  who 
recently  moved  into  the  motion 
picture  world  to  achieve  a suc- 
«Ts.s  comparable  to  that  he  en- 
joys as  one  of  the  nation’s  top 
recording  ani*ts,  turns  to  all- 
out  coniedv  in  Columbia  Pic- 
tures’ “Sail  n Crooked  Ship,” 

now  at  the  Theatre 

with  Robert  Wagner,  Dolores 
Hart,  Carolyn  Jones  and  co- 
star  Ernie  Kovacs  as  the  Cap- 

Frankie  made  his  film  bow 
with  Alan  Ladd  in  "Guns  of 
the  Tiniberland.”  He  appeared 
in  "The  Alamo"  and  in  “Voy- 
age to  the  Bottom  of  the  Sea.” 
Now  in  the  new  Philip  Barir 
produrlioii,  “Sail  a Crooked 
Ship."  young  Avalon  plays  the 
bewildered  nephew  of  the  most 
bungling  hank  robber  of  all 
time,  Bugsy  G.  Foglcmeyer, 
alios  the  Captain:  it’s  the  most 
important  role  of  his  screen 
career.  At  the  some  time,  young 
Avalon  gets  to  sing  two  songs: 
the  title  tune  and  “Opposites 
Allract." 

(AJvonce  Notice) 
Columbia  riclures'  “Sail  a 
Crooked  Ship."  zany  new 
comedy  of  a nitwit  band  who 
*tcal  a sliip  in  New  A'ork  in 
order  to  rob  a hank  in  Boston. 

opens  at  the 

Theatre,  Robeit 

Wagner.  Dolores  Hart.  Carolyn 
Jones  and  Frankie  Avalon  star 
and  Ernie  Kovacs  co-stars  a* 
the  self-appointed  Cajitaiii.  a 
lliwartctl  crook  with  gramlioM- 
plans.  Frank  Gurshiii  aUo  star- 
and  Jesse  Wlute  and  llarvev 
l,cmbe<  k arc  featured.  A Philip 
Barry  production,  “Sail  a 
Crooked  Sliip"  is  bnsc<l  on  a 
screenplay  by  Ruth  Brook-- 
Flippeii  and  Bruce  Gellrr  from 
the  liesl-selliiig  novel  b\  Na- 
thaniel Benchley.  Philin  Barry. 
Jr.,  produced  the  film  and 
Irving  Brecher  directed  “Sail 
a Crooked  Ship.” 


OFFICIAL  BILLING  ■ 

COLUMIIA  fiCTUKES 


ROBERT  DOLORES  ? 
WAGNER  . HART 

CAROLYN  FRANKIE 
JONES  . AVALON 

ERNIE  KOVACS 


SAIL  A CROOKED  SHIP 


FRANK  GORSHIN 

JESSE  WHITE  HARVEY  LEMIECK  25% 

Scfeeaplor  br  RUTH  BROOKS  FLIRREN  aai  BRUCE  GELLER  IS% 
BomJ  on  lh(  ao<r(  br  NATHANIEL  BENCHLEY  10% 
RnxFuted  by  FHILIF  BARRY,  JR  15.^ 

Oirtelcd  by  IRVING  BRECHER  ■<«. 

A RHILIf  BARRY  PRODUCTION 


(Carolyn  Jones) 

An  Academy  Award  nominee. 
C-arolyT)  Jones  currently  stars 

at  ihe Theatre  with 

Robert  Wagner,  Dolores  Harl. 
Frankie  Avalon  and  co-star 
Ernie  Kovacs  as  the  Captain 
in  the  zany  new  Columbia  Pi< - 
lure*'  comedy,  “Sail  a Crooked 
Ship."  Miss  Jones  won  the 
Academy  Award  nomination 
for  her  performance  in  “The 
Bachelor  Party,”  and  both  the 
performanc«  and  the  nomina- 
tion led  to  her  being  referred 
to  as  an  “overnight  slar." 

This,  to  the  talented  young 
actress,  is  one  of  the  moil  un- 
pleasant of  all  references. 
"Actually  1 worked,  went  hun- 
gry. studied,  worked  some 
more  and  went  hungry  some 
more  for  seven  years  in  Holly- 
wood. waiting  for  that  break." 
she  says.  She  took  every  rote 
she  could  gel — in  television,  in 
films,  on  the  stage — because  "I 
wanted  to  work,  and  most  of 
all  I wanted  to  learn.  Work, 
some  drudgery,  a lot  of  pa- 
tience and  an  almost  over- 
weening ambition  are  part  and 
parcel  of  becoming  a star.  All 
that  and  talent,  loo." 

Miss  Jones  has  a tremendous 
respect  for  one  of  her  co-slars 
in  the  new  comedy,  "an  excel- 
lent example  of  an  actor  whom 
people  constantly  refer  to  as 
an  'overnight  star.’  yet  who  has 
actually  been  in  pictures  for  12 
years.  He  worked  and  studied 
to  become  the  performer  he  is 
today."  He  is  Robert  Wagner, 
and  Mbs  Jones  plays  a girl 
who  pursues  him,  literaJly, 
through  storm  and  strife. 

Screenplay  for  "Sail  a 
Crooked  Ship"  was  written  by 
Ruth  Brooks  Flippen  and  Bruce 
Geller,  based  on  die  best-selling 
novel  by  Nathaniel  Benchley. 
Philip  Barry.  Jr.,  producr*! 
“Sail  a Crooked  Ship”  and 
Irving  Brei'her  direcled. 

(The  Crooked  Ship) 

One  of  the  largest  indoor 
"props"  ever  used  by  Holly- 
wood was  built  by  Columbia 
Pictures  for  “Sail  a Crooked 
Ship."  The  prop  is  the 
“crooked  ship’’  itselL  a World 

ar  II  vintage  Liberty  ship 
lhal  figures  importantly  in  the 
zany  new’  comedy  now  at  the 

. Theatre.  The  film 

stars  Robert  Wagner,  Dolores 
Harl,  Carolyn  Jones.  Frankie 
Avalon  and  also  stars  Ernie 
Kovacs  as  the  Captain. 

The  “crooked  ship"  meas- 
ured 110  ft.  in  length  and 
stood  over  30  feet  high.  It  look 
35  men.  working  full  lime  on 
the  project,  one  month  to  buJd 
the  ship.  There  are  a life  boat 
deck,  bridge  deck,  wheel  deck 
and  wheel  house,  three  cabins 
and  the  main  deck.  Cost  of  the 
project  exceeded  $30,000.  Two 
entire  >ound  stages  were  taken 
over  at  Columbia  fur  the  ship's 
ciinslruction. 

Screenplay  for  "Sail  a 
Crooked  Ship”  was  written  by 
Riilli  Brooks  Mippen  and  Bruce 
Gcilcr,  bnsc<i  on  the  besl-sclling 
novel  by  Natlianicl  Benchley. 
Philip  Barry.  Jr.,  produced 
“Sail  a Crooked  Ship"  and 
Irving  Brcihcr  directed. 


or  he's  going  to  quit.  The  zanv 
comic  made  this  announce- 
ment during  production  of  Co- 
lumbia Picture*'  “Sail  a 
Crooked  Ship."  in  which  he 
co-slar»  a*  the  Captain.  AUo 
slarring  arc  Robert  Wagner. 
Dolores  Hart.  Carolyn  Jones 
and  Frankie  Avalon  at  the 
; Theatre. 

Ernies  been  a captain  in  five 
of  his  recent  films,  and  he 
thinks  it's  about  time  he  was 
moved  up  a grade  or  two.  In 
actual  fact,  considering  the 
kind  of  captain  he  u«ually  is, 
film  audiences  might  have 
their  doubts  about  upgrading 
him.  In  "Operation  Mad  Ball." 
for  example.  Ernie  was  an 
Army  captaiu  in  postwar  Ger- 
many whose  desperate  efforte  to 
maintain  discipline  were  cir- 
cumvented by  Jack  Lemmon 
and  every  non-com  and  private 
around,  with  Ernie  ullimateiv 
winding  up  as  a suspected  spy 
In  ake  Me  When  It's  Over." 
he  played  a relaxed  .Air  Force 
Captain  in  the  Pacific  whose 
antics  led  to  the  construction 
and  operation  of  a major  resort 
development,  built  and  manned 
bs  his  own  men.  In  “Our  Man 
in  Havana,  he  played  a Cuban 
police  captain  whose  aulhoritv 
is  considerably  undermined  by 
Alec  Guinness’  “tspionage"  ef- 
forts. In  “Pepe,"  he  played  a 
Captain  of  Immigration  com- 
pletely bewildered  by  Cantin- 
Ras'  doubletalk. 

Now,  in  "Sail  a Crooked 
Ship,"  Ernie  plays  Bugsy  C. 
Foglcmeyer,  thwarted  criminal 
genius  who  pronounces  him- 
self a “Captain.”  and  steals  a 
ship  in  order  to  rob  a bank. 
^ ith  the  help  of  kidnapped 
ex-\a»7  officer  Rol>ert  Uag- 
ner.  Bugsy  triumphs  over 
fire,  mutiny,  hurricane,  colli- 
sion. Hallowern.  hankers,  police 
and  sundry  other  near-disasters. 
"Sail  a Crooked  Ship"  doesn’t 
end  with  Ernie  in  possession  of 
the  loot,  of  course,  but  he  d.ies- 
keep  hi*  self-appointed  cap- 
taincy. But,  he  complains. 
‘V'hy  couldn’t  I he  an  admiral 

A Philip  Barry  production, 
“Sail  a Crooked  Ship"  also 
stars  Frank  Gorshin  and  fea- 
tures Jesse  While  and  Harvev 
Iwemberk.  The  -screenplay  was 
written  by  Kulli  Brooks  Flippen 
and  Bruce  Geller.  based  on  the 
best-selling  novel  bv  Nathaniel 
Benchley.  Philip  Barry.  J 
produced  “Sail 
Ship”  and  Iryii 


^We's  'the  Captain!') 

Eniie  Kovacs  takes  to  the 
>ea  in  Ills  zanv  new  Columbia 
comedy,  "Sail  a Crooked 
Ship.”  with  Robert  Wagner. 
Dolores  Hart.  Carolyn  Jones 
and  Fr.inkie  .\y.iIon  at  the 

. Theatre.  Ermc’*  "the 

Capiniii,”  a ihwarleti  criminal 
“genius"  named  Bugsy  G. 
Foglcmeyer  yvho  steals  ,x  ship 
ill  New  York  in  or»!er  to  rvib 
a bank  in  Bo-lon.  He  isn’t  eyen 
botliercd  by  the  fact  that  lie 
doesn't  know  a rudder  from  a 
canoe  paddle:  Ernie’*  "the 

Captain!” 


(Mat  2A.  Slill  Ne  R69)  "Sail  0 Crooked  Shio"  ilors  in  0 icoie  from  Ike  ior>« 
comedr.  lh<T  ore,  from  left  to  rrghl.  Dolorn  Harl.  Robert  Wogner.  Erme  Ko>0(t 

Nolhaniil  BencMcv't  booMoNtr 


W ROBERT  IJ  DOLORES  | CAROLYN  A FRANKIE 

AGNER- Hart -Jones -A 


costamrij 

ERNIE 


ONES  -HVALON  • KoVACS  TtrsC/IPWIN’ 


SAIL  A CROOKED  SHIP 


7/  uBBBRS 

T outtoSEA 


Ad  No.  401  540  Lines  (including  imprinf  spoce) 


WmmmpR^obK\ 


linn.  All  Xithu 


The  fun  starts 
when  the  hurricane 
hits  tbefantail. 


*.  JfSSE  white  • HARVEy  LEMBECK. 

Screenplay  by  RUTH  BROOKS  FLIPPEN  arx)  BRUCE  GELLER 
Sum  ^ acNCMiiv  . Produced  by  PHILIP  BARRY.  Jr 

Direcled  by  IRVING  8RECHER  • A PHILIP  BARRY  PRODUCTION 

A COLUMBIA  PICTURES  RELEASE 


IHE  CRUIEST  CRIME;CRUISE  ever  I 


Aiipr  Kms^. 


Ad  No.  203—74  Lines 


Ad  No.  202 — 60  Lines 


A masterpiece 

OFMIRTtf/ 


Bank:robbing 
land-iubbers  sail  off 
on  the  craziest 
crime  cruise 
ever' 


mm 

MSimm  PLATBOy 
Oolof^s 


■ Carolyn 

JobteS 

MW30W£0\B(NGl/ll 

H France 

AviALON 


The  NuW  Nephew 


THtOWaPWN 


Ad  No.  206—302  Lines  (including  imprint  spocel 


PRINTED 


CAST  AND  CREDITS 

...Roberl  Wagner 
. Dolores  H»rt 

Carolvn  Jones 

Frankie  Avalon 

Emie  Kovae» 

, Frank  Corshin 

Jesse  While 

...Harve>  I^embeck 

Sid  Tomack 

Cu)  Raymond 


Biddv... 

Cop.... 


Screenplay  by  Rulh  Brook*  Flipj>en.  Bruce  GeJIcr;  Ba«ed  on  llie  n( 

Benohlrv ; Direrled  by  Irving  Brecher;  Assistant  Dircelnr.  Sam  NeUon:  Music,  (.rorge 
Duning;  Director  of  Photographv,  Joseph  Biroc.  .A.S.C.;  Art  Director.  Robert  Peterson; 
Film  Editor.  \X'illiani  A.  I.von.  .A.C.E.:  Set  Decorator,  jame*  .M.  Crowe:  MaKc-up  Sii- 
. Ben  Ijne,  S.M.A.;  Sound  Supervi-or.  Charles  J.  Rice:  Sound.  I>nmbert  Day: 
Orchestration.  .Arthur  Morton;  Produced  bv  Philip  Barry.  Jr.;  A Philip  Barrv  Production. 
A Columbia  Release. 

THE  STORY 

I Not  for  Publication!  .An  inept  ex-Na>7  officer  Gilbert  Barrows  and  his  fiancee.  Elinor, 
vtumble  in  on  "Captain"  Bugsy  F.  Foglemever's  ambitious  scheme  to  roh  a Boston  bank, 
using  a kidnapped  l.ibertv  ship  which  Foglemever  plans  to  sail  from  New  A'ork.  Bugsv's 
equally  mbfit  crew  includes  his  nephew.  Rodney:  George,  a memor\  wir.trd:  McDon- 
ald, an  engineer,  and  Nickels,  a pennv-ante  thief  who  specializes  in  parking  meters. 
Along  lor  the  "cruise"  i«  Bugsv's  girl  friend.  Virginia,  who  doesn’t  approve  of  Elinor’s 
"afler-we'rc  married"  philosoph\.  Gilbert  pilots  the  ship  to  Boston,  triumphing  over  such 
ar-disasters  as  seasicknes.*.  fire,  hurricane,  collision  and  Bugsy,  liiable  to  halt  tlie  bank 
robberv  itself,  Gilbert  finally  manages  to  attract  Coast  Guard  attention  by  using  one  of 
ic  undergarments  ns  a slingshot.  When  Bugsy  and  hi>  mob  are  subdued. 
Elinor  decides  the  time  has  come  for  her  to  use  on  Gilbert  *ome  of  A'irginia's  helpful 
lesson*  in  the  art  of  man  handling. 


rinster 

Simon  J.  Harrison... 

DUCK  IV.lliailBO  1 

. . Willon  Graff  | 

Mrs.  Chowder 

. ..Marjorie  Bennett  1 

Young  I..ady  Pilgrim.. 

..Terry  Huntingdon  j 

1st  Man 

...Graham  Ferguson  | 

2nd  Man 

Tom  Svmonds  | 

Mr.  Caldingham 

. .Howard  Wendell  l 

Woman  

Mary  Young  ' 

Bru  Mvsak 

Hope  Sansbert) 

Mark  Myer 

ivel  bv  Nnllmnicl 


ACCESSORIES 


TRAILER 
SLIDE 
22x28  A 
8 II  X 14' 


Order  Accessories  From  Your  Columbia  Exchange  | 

oooooeoo 


SAIL  A CROOKED  SHIP'  ON  GALES 
OF  LAUGHTER  AND  SHOWMANSHIP! 


THE  BOOK! 


-rl; 


I.«l  Shi|." 


>5^ 

|A  b^•  tlie  M'Cratv 
«rr  H i 1 1 f^'inpon) 
^ i and  published 


bark  form  by 
Gre*l  Books,  n 
division  of  Fawcett  Publirnlions.  Crest  is 
distributing  acro*s  llii-  country  n .f  color. 
llxlf  poster  (nlrovci  calling  attention  In 
both  book  and  film.  Limited  quantities  of 
the  poster  also  are  nyailabic  from  Kvploila- 
tion  Di'pt.,  Columbia  Picture*  Corn.,  711 
.y|h  .Ave..  N.  A'.  22.  N.  Y.  Work  with  local 
Fawcett  distributor*  on  the  follow  ing; 

• In  addition  to  reviews  bv  your  local 
newsiwper.  gel  cevpies  of  ‘‘!^il  a Crooked 
Sliip’'  into  the  hands  of  high  school 
editors  and  reviewers  for  their  ap- 
praisals in  school  publications.  Award 
prizes  for  best  *chool  reviews. 

• Make  up  a book  mark,  using  o one- 
column  pressbonk  ad  and  "Read  the 
Book.  See  the  Movie"  copy. 

• Provide  stills  for  window  and  m-store 
displays  and  u*e  in  conjunction  yvith  full 
credits. 

• Post  pages  from  the  book  with  r bbon* 
leading  to  appropriate  scene  stilb  from 
the  picture. 

• Enlarge  the  front  and  back  covers  of 
the  book  for  a sivim-suited  girl  bally 
to  carry  through  toyvn. 

• Obtain  copies  of  the  book  for  d'Jivery 
to  editors.  di*c  jockeys  and  as  l onlesl 

• Rubber-stamp  your  message  on  pages 
lorn  from  copies  of  the  Crest  Book,  for 
widespread  street  and  advance-ihcatre 
distribution. 

LOBBY  SAFE 

Emie  Kovacs  is  first  seen  in  "Sail  a 
Crooked  Ship"  yvorking  dwperataly  to 
open  an  office  *afe.  .As  a burglar,  he’s 
something  of  a flop  and  he's  unhappily 
aware  that  he  never  will  make  crook- 
dom's  "big  rime."  Point  is.  though:  you 
con  pul  a safe  in  vuur  theatre  lobby  and 
invite  patrons  to  try  to  open  it.  yvith  pro- 
moted merchandise  awards — and  pub- 
licity!— going  to  anyone  yybo  succeeds. 
-Set  a tyvo-minule  lime  limit  per  cu'loraer. 
Allernalively.  work  a contest  in  which 
patrons  guess  the  safe’s  combination:  per- 
sons coming  closest  vvin  guest  tickets  and 
promoted  prize*.  Both  stunts  can  be  worked 
yvith  a cooperating  store  which  lend.*  a 
window  to  the  safe.  Or.  perhaps,  a hank? 


SALUTE  KOVACS! 

In  “Sail  a Crooked  Shi|i."  F.rnic  Kovur* 
plays  a wacky  mohstcr  who  xhnnghais  it 
nioth-bnllcd  Lihrrly  ship  in  New  S'nrk  in 
order  to  roh  n hunk  in  Ro'lon:  naturally, 
lie’s  "The  Captain"  even  if  he  can't  "drive" 
the  vessel!  Perhaps  n local  yachting  cluh 
might  yvani  to  make  Kovnc*  an  honorary 
captain.  Work  yvith  them  on  appropriate 
local  publicity,  including  a S|)ccinl  carlifi- 
c«lc  which  can  be  lobby-displayed. 

OPENING  DAY! 

A comedy  highlight  of  "Soil  n Crooked 
Ship"  is  the  manner  in  which  Ernie 
Kovacs  niid  his  gong  loot  n Boston  bank 
on  Hnlloyvccn  Day.  nl  n time  yvhen  bonk 
employees  and  honk  patrons  are  all  masked 
and  costumed  in  true  Halloween  fa*liiun! 
Make  your  opening  n happy  occasion  bv 
staging  a Hnlloyveen  |wrty  of  vour  own 
. . . no  mailer  yvhat  day  you  open  the 
picture!  Give  iiwny  pieces  of  randy, 
pennies,  etc.,  to  adults  and  children  who 
shoyy  up  in  cn*lnme.  or  masked:  decorate 
for  Halloween,  have  a yvitch  or  tyvo  on 
hand  to  harydle  theatre  traffic,  etc. 

REWARD  POSTER 

In  “Sail  a Crooked  Ship."  Ernie  Kovacs 
yearns  for  the  lime  yvhen  he  can  join 
the  FBI’-,  gallcrv  of  "ten  mo.st  ysanled" 
criminals.  Arrange  for  locally-printed 
“Wanted"  posters,  u.sing  a Kovac*’  still 
and  copy  along  the  lines  of  “WANTED 
for  stealing  a ship  in  New  York  to  rob  a 
bunk  ill  Boston — ’Caploin'  Bugsy  C. 
Fogicmeyer.  For  detail*,  see  etc.” 

THE  MUSIC! 


jjjgPgjJ 

“ T pmf 

H rx 


FRANIflE 

IVAION 


f B V o r i 1 r 
Frankie  Avalon 
sings  “Oppo- 
site.* Attract  ’ in 
"Sail  a Crooked 
Ship,"  and  it  is 
included  in  his 
new  Chancellor 
album  "And 
Noyy  About  Mr 
Avalon”  along  with  the  title  song. 

In  addition.  Chancellor  is  including  both 
tunes  on  a "3.1  Compact."  the  new.  small 
■ISGj  disc  carrying  four  titles.  A decorated 
sleeve  for  the  “Compact"  features  film  art 
and  credits,  above. 

• I se  the  album  for  disc  jockey  plug*. 

• Set  up  special  music  store  windows,  with 
stills  and  credits,  using  the  new  .Avalon 
album;  try  to  arrange  for  co-op  adver- 
tising. package  stuffrrs.  counter  cards. 

• Promote  albums  for  theatre  giveaways, 
contest  prizes,  etc. 

The  songs  also  are  included  un  a special 
theatre  promotion  record  available  free 
from  the  Exploitation  Dept..  Columbia 
Pictures.  711  olh  Ave..  N.  Y.  22.  N.  \ 


seooooooooooeooooooooooeoooooooooeoc 


SET  COURSE  BY  STARS! 

ROBERT  W AGNER—V^>^)^  cx-Nnvy  officer  yvho  ia 

kidniippcd  by  Ernie  Kovacs  null  his  bungling  band;  he  steers  the  “crooked 
ship"  to  Bnslim  ami,  in  time,  prevents  Ernie  from  escaping  yvith  hi.*  bank  loot. 
Go  after  other  e'l-Navy  officers:  invite  'em  to  see  and  discuss  Wagner's  role, 
to  reminisce  about  fcllow-offircrs  yvlio  were  os  helpless  us  Wagner  «eems  to 
he  in  the  film,  etc. 

DOLORES  HART  — pliivs  the  riclirst  girl  in  the  world,  Wagner’s 

fiancee  who  is  shanghaied  w ith  him.  There's  room  here  for  daporlment  store 
promolinns,  and  a rimlest:  "If  I were  the  Richest  Girl  in  the  World.  I'll  , . 

CAROLYN  JONES  ~ plays  Ernie  Kovacs'  heart-of.gold  girl 

friend.  She’s  ibe  one  yvho  brings  a juke  box  aboard  the  "rronked  ship." — 
and  there  might  he  one  in  your  lohhy! — and  who  finds  herself  stranded  with 
Roherl  Wagner  in  a lifeboni  during  a hurricane.  This  lost  is  your  rue  for 
a eomeily  ‘‘survival"  routine — a girl  in  a lifeboat  in  a store  yvinduw,  for  a 
week  prior  In  ibr  opening  of  "Sail  a Crooked  Ship." 

FRANKIE  AVALON— >>  Kovacs'  nephew,  sings  "Opposites 

Attract"  in  “Sail  a Crooked  Ship"  fsee  “music"  suggestions  on  this  pogei 
and  hopes  to  join  the  Navy  *ome  day.  Go  after  Frankie  Avalon  fans  among 
the  teen-agers,  for  music  promotion  possiliililirs  but  also  In  ask  yvhicb  they 
would  prefer;  Navy.  Army-.  Air  Corps,  ete?  There  arc  more  than  .100  Frankie 
Avalon  fan  club*  tbrnughoul  the  country:  a list  is  available  from  Exploitation 
DepI  . Columbia  Pieliires’  Corp..  711  .Sih  Ave.,  N.Y.  22,  N.Y.  Get  in  toiicli 
with  local  Frankie  Avalon  fan  club,  or  start  your  oyvn.  ond  work  with  the 
members  in  promoting  the  star,  the  picture  and  the  song*. 

ERNIE  KOVACS  ^he's  “the  Captain”  of  the  “rronked  ship."  ns 

iiifei'tiously  wild  as  ever.  Ernie’s  cigor  ond  musinehe  are  yvorld-famous  “trade- 
marks"; use  them  both  in  your  promotion  routine*.  Guesl-ndmil  those  men 
whose  upper  lip  adornments  most  resemble  Ernie’s;  go  after  lorol  Diilch 
Musters’  dealer*  this  TV  sponsors)  for  store  and  window  promotions.  In  ad- 
dition. of  rourse.  if  local  TV  station  carries  any  of  Kovacs’  programs,  spot 
nnnouneemenls  around  his  regular  weekly  shnyv  and  other  Kovacs’  programs. 


TIE-UP  STILLS! 

A wide  variety  of  merchandising  promotion  possibililie*  ron  be 
".'soil  a ('rooked  Ship"  Mills— Imth  in  the  regular  exchange  ■ 
folbvwing; 


lid  in  the 
and  the 


Rohm  Wagner;— Still  No. 
lhaberdasheryl. 


R71  (classified  telephone  bnoki;  Still  No.  29 
till  No.  R1 


Dolores  Hart;— Still  Nos.  Rl.  R().  RH.  (hairdo,  women’s 
(leotard  pajamusi : Still  No.  R72  f*ki  cnsiumeK 

Carolvn  Jones:— Still  Nos.  3.  26  (leotards);  Still  Nos.  1.  I (hairdo,  yv< 
wear,  jewelry) ; Still  No.  2.  (sweaterl  ; Still  No.  1*1  (slacks) 

Frankie  Avalon;— .Still  No.  R7  (haherdoshcrv) ; 


CROOKED  SHIP' 
SAILS  STRAIGHT 
TO  SHOWMANSHIP! 


Listed  below  are  a number  of  "Crooked  Ship"  showmanship  routines  which 
might  be  used  in  the  theatre  and  away  from  it.  They  are  not  offered  in 
the  order  of  importance;  they  are  intended  to  show  just  what  can  be  done 
to  bring  the  picture  to  the  attention  of  your  community!  Wherever  possible, 
work  with  stores  or  other  merchandising  agents,  with  newspapers  and 
radio/TV  programs. 


-FOR-ALl 

vPJSE  ticket. 


GOOD  FOR  ONE  FREE  PASSAGE 
ABOARD  THE  NOTTIEST,  NAUTIEST,  NAUTICAL  CQMEOr  CRUISE 


UlRolvd  IIDolores  ICaiolyii  IPi^inkie 

taERllAr 


ION  I 


* Exploitation  Mat 
No.  4- A,  shown  at 
left  in  reduced 
size,  con  be  used 
os  a "lucky  num- 
ber" cord  hand- 
out, for  citywide 
distribution.  M a t 
itself  is  8"x4V2" 
and  should  be 
printed  in  color  on 
colored  stock.  Co- 
operating store 
might  want  to  put 
message  on  back. 


• Work  with  U.S.  Navy,  Coast  Guard,  Merchant  Marine,  local  yacht  club 
or  similar  agency.  Arrange  for  a lifeboat  to  be  placed  in  a store  win- 
dow, hotel  lobby  or  even  out  on  the  street  in  front  of  your  theatre. 
Sign  calls  attention  to  lifeboat's  required-by-law  contents  and  swim- 
suited  girl  in  boat  calls  attention  to  picture,  theatre  and  playdote! 


* If  safety  regulations  permit,  plant  a ship's  gangplank  at  some  point 
where  patrons  must  use  it  on  their  way  into  or  out  of  theatre.  Theatre 
attendants,  of  course,  should  be  dressed  in  nautical  clothing. 


• Work  luggage  store,  travel  agency  and  similar  tie-ups,  geared  to  stills 

from  the  picture  and  a line  like:  "For  Enjoyment,  Sail  a Cruise  Ship — 
For  Hilarity,  'Sail  a Crooked  Ship'." 

• Robert  Wagner  and  Dolores  Hart  play  on  engaged  couple  who  are  kid- 

napped in  "Sail  a Crooked  Ship."  Invite  engaged  couples  from  your 
town — special  mailings  to  recently  announced  fiancees;  girl  free  when 
fiance  pays,  at  special  showings,  etc. 


• Invite  patrons  to  register  their  names  in  a "log"  kept  in  your  lobby; 

award  guest  tickets  to  names  opposite  lucky  numbers. 

• Arrange  for  a "captain's  table"  at  nearby  cooperating  restaurant;  din- 

ner for  two  might  be  a useful  contest  prize. 


* Set  up.  in  lobby,  a corner  resembling  a ship's  deck,  complete  with  deck 
chair  and  swim-suited  girl  sunbathing.  Sign  reads:  "how'd  You  Like 
to  'Sail  a Crooked  Ship*  . . . With  Her*?  . . . And  Robert  Wagner  . . . And 
Dolores  Hart?  And.  etc." 


* Build  porthole  peep-boxes,  for  advance  lobby  and  empty  store  win- 

dows. Patrons  see  poster  art,  stills  and  playdate  copy. 

* Street-bally  the  picture  with  a girl  in  attention-getting  costume,  and  a 

boy  in  regulation  life  jacket  carrying  a suitcase,  a replica  of  a ma- 
chine gun  or  Pilgrim's  blunderbuss,  etc.  Sign  on  life  jacket:  "We're 
on  Our  Way  to  'Soil  a Crooked  Ship',"  etc. 

* Send  a man  in  maritime  costume  through  the  streets,  armed  with  a 

megaphone  through  which  he  promotes  picture.  "Now  Hear  This!  Now 
Hear  This!  'Sail  a Crooked  Ship',  etc." 

* Still  No.  R71.  showing  Robert  Wagner  looking  through  the  yellow  pages 

of  the  telephone  book,  might  be  used  in  a wide  variety  of  merchandis- 
ing and  other  promotions.  Remember,  please,  no  real  or  implied  en- 
dorsements. 


SELLING  AIDS 


FOUR  OPEN-END  INTERVIEWS! 
Robert  Wagner!  Dolores  Hart!  Frankie  Avalon  ! 
and  Ernie  Kovacs! 

All  four  interviews  available  on  a single  disc,  with  mimeographed  scripts 
for  local  commentator.  Plant  'em  singly,  with  one  show,  or  spread  'em  around 
your  broadcast  areal  Order  direct  from  Exploitation  Dept.,  Columbia  Pictures 
Corp..  711  5th  Ave.,  New  York  22,  N.  Y. 

TV  TRAILERS. 

Perfect  for  your  TV  campaign,  with  space  for  local  cmnouncer  to  add  on  theatre  and  play- 
date  information.  Also  a final  freeze  for  super-imposed  visual  credits,  if  desired.  Order  direct 
from:  Exploitation  Dept.,  Columbia  Pictures  Corp..  711  Fifth  Ave..  N.  Y.  22.  N.  Y. 

TRANSCRIPTIONS; 

A variety  ol  spot  armouncemenls.  oU  open  end  for  local  commentator  to  add  theatre  credits. 
Available  on  a single  disc.  Order  through  your  Columbia  exchange;  transcription  will  be 
mailed  from  New  York. 

TWO  TELOPS: 

Style  A.  theatre  ond  station  identification.  Style  B.  theatre  advertising  oitly.  Prices:  SS.OO  with- 
out imprint.  S7.50  with  imprint:  $2.00  for  each  additional  slide  or  telop.  Specify  style  and 
copy  desired  when  you  order  direct  from:  QQ  Title  Card  Co..  247  West  46lh  St..  N.  Y.  36.  N.  Y. 

PHOTO  STORY: 

Story  ol  film  in  stills  and  captions.  Sent  with  your  credits  direct  to  cooperating  newspaper 
or  TV  program.  Order  from:  Columbio  Pictures  Publicity  Dept..  711  Fifth  Avenue,  New  York  22, 
N.  Y. 

DISPLAYS; 

9'xl2’  Flag:  single  (ace,  $45.00;  double  face,  $75.00.  Badge:  40c.  Streamer:  17'  long.  $16.50 
each:  Valance:  $1.65  per  running  foot:  minimum  length.  10-fool.  12  pennant  string;  30'  long. 
$3.50.  Bumper  atrip:  $1.00  eoch;  minimum  order  15.  Order  from  National  Flag  Co..  43  West 
21bI  St..  N.  Y.  10.  N.  Y.  In  Canada:  Theatre  Poster  Service.  227  Victoria  St..  Toronto. 


^Lift  Flap  for  Additional  Advertising 
and  Publicity 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
Cinemascope;  ® VistaVision;  ® Superscope;  ® Ponavision  ® Regalscope;  ® Technirama. 
Symbol  ij  denotes  BOXOFFICE  Blue  Ribbon  Award;  © color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


O 

<U 

y 

«> 

^ * 

<2  J 

K 

«a 

£ 

O 

$ 

Of 

o 

X 

o 

o 

o 

o. 

>. 

l<3 

o 

E 

o &» 
— o 
o S 

11 

K 

E 

E 

a.  h-  oc 

K O 

CO 

xoc 

> 

u. 

XOC 

Z O 

CO 

2550  ©Ada  (108)  © Drama  . 

MGM 

8-  7-61  + 

+ 

+ 

+ 

+ 

+ 

+ 

7+ 

2552  After  Mein  Kampf 

(74)  Semidoc’y  

8-14-61 

+ 

3+3- 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature 

AlP 

7-17-61  + 

+■ 

+ 

■+ 

+ 

++ 

9+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

. 20th-Fox 

4-17-61 

± 

±. 

+ 

+ 

6+4- 

2514  ©All  in  a Night’s  Work 

(94)  Comedy  

3-27-61  ff 

+ 

+ 

+ 

+ 

+ 

+ 

8+ 

2574  Anatomist,  The  (73)  Dr. . . . 

. Gordon-SR 

10-30-61 

± 

— 

2+3- 

2562  Anatomy  of  a Psycho  (75)  Dr SR 

9-18-61 

1- 

2524  Angel  Baby  (97)  Drama  . 

AA 

5-15-61  ++ 

+: 

++ 

+ 

+ 

8+2- 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed 

7-24-61 

2+2- 

2549  Armored  Command  (99)  War 

Dr AA 

8-  7-61  + 

+ 

+ 

4+1- 

2578  Atlantic  Adventure  (62) 

Real-life  Adv.  Dr 

.Schoenfeld 

11-13-61  + 

1+ 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  . . • 

MGM 

4-24-61  ++ 

+ 

+ 

+f 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VitaScope. 

— B — 

2576  ©Bachelor  in  Paradise 

. Filmgroup 

7-  3-61  + 

1+ 

(109)  © Com 

MGM 

11-  6-61  -H- 

+ 

+ 

+f 

•H- 

+ 

9+ 

2570 ©Back  Street  (107)  Drama.. 

U-l 

10-16-61  ft- 

++ 

+ 

++ 

+ 

+ 

± 10+1— 

2569  Badjao  (100)  Action  Dr 

10-16-61 

i: 

+ 

+ 

+ 

4+1- 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 

. .20th-Fox 

7-17-61  + 

+ 

+ 

7+4- 

2517  Behind  the  Mask  (85)  Dr... 

4-24-61  + 

1+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  . . . 

4-24-61 

iz 

+ 

2+1- 

2531  Beware  of  Children  (80)  Com AlP 

6-  5-61  + 

+ 

+ 

4+1- 

2526  ©Beyond  All  Limits  (100)  Dr Omat 

5-15-61  +f 

2+ 

1riv> 


2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox  S-2S-61  + 
2528  ©Big  Show,  The  (113)  © Dr.  20th-Fox  5-22-61  4+ 
2520  ©Bimbo  the  Great  (87)  Circus  Dr.  ..WB  5-  1-61  + 

2566  Black  Pit  of  Dr.  M (71)  Ho UPRO  8-  2-61  ± 

2516  Blast  of  Silence  (77)  Drama  U-l  4-17-61  -|- 

2560 ©Blood  and  Roses  (74)  ® Dr... Para  9-11-61  ± 

2579  Bloodlust  (68)  Horror  Crown  11-20-61  — 

2582  ©Blue  Hawaii  (101)  ® Com/Mus  Para  11-27-61  -f- 
2566  Boy  Who  Caught  a Crook  (72)  AC...UA  10-  2-61  -|- 

2543  Brainwashed  (78)  Dr AA  7-10-61  ± 

2568  ©Breakfast  at  Tiffany’s  (115)  C'y  Para  10-  9-61  -H- 
2554  Bridge  to  the  Sun  (U2)  Drama.. MGM  8-21-61  -H- 
2534  ©By  Love  Possessed  (116)  Drama UA  6-12-61  -f 


± + 
+ ± 


+ 

+ 

-F 

++ 

+ 


+ + -f  7-M- 
-H-  4-  ++  10+1- 
- ± - 5+5- 
1+1- 
7+3- 
± 7+6- 
1- 

2+ 

34+- 


+ ± 


+ 


8- 14-61  ± 

9-  4-61  ± 
8-  7-61  + 
7-10-61  -H- 


2578  ©Call  Me  Genius  (105)  Com Cont'l  11-13-61  ± 

2512  ©Canadians,  The  (85)  © Dr. . .20th-Fox  3-20-61  ± 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA 

2558  ClaudeUe  Inglish  (99)  Dr WB 

2550  Cold  Wind  in  August  (80)  Dr...Aid«'t 
2544  ©Come  September  (112)  © Com.  ..U-l 
2575  ©Comancheros,  The  (107)  © 

Outdoor  Drama  20th-Fox  11-  6-61  -H- 

2549  Creature  From  the  Haunted  See 

(60)  Horror  Spoof Filmgreup 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  U-l 


+ 


7- 61  + 

8- 61  ± 


5-  8-61  +■ 


2528  ©David  and  Goliath  (93) 


2559  Day  the  Sky  Exploded,  The 

(80)  Science-Fiction  Excelsior  9-11-61  + 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation 20th-Fox  3-20-61  +■  + 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America  6-12-61  -H- 

2547  Dentist  in  the  Chair  (84)  Com Ajay  7-24-61  ■+ 

2564  ©Devil  at  4 O’clock,  The 

(127)  Adv.  Dr Col  9-25.61  # + 

2573  Devil’s  Hand,  The  (71) 

Horror-Terror  Crown-SR  10-30-61  ± 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA  5-22-61—  ± 

— E— 

2577  Everything’s  Ducky  (SO)  Comedy. ..  .Col  11-13-61  — ± 
2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60  +■ 

2562  Explosive  Generation,  The 

(90)  Or UA  9-18-61  + + 

2520  Fabulous  World  of  Jules  Verne,  The 


++ 

ff 

+ 

+ 

7+1- 

•H- 

ff 

ff 

+ 

+ 

11+ 

+ 

ff 

+ 

ff 

ff 

11+ 

± 

ff 

+ 

+ 

+ 

8+2- 

ff 

3+2- 

— 

+ 

+ 

+ 

6+4- 

+ 

2+1- 

-t- 

+ 

+ 

+ 

7-f4- 

+ 

+ 

+ 

7+3- 

■H- 

ff 

ff 

ff 

ff 

13+ 

+ 

ff 

+ 

ff 

+ 

10+ 

1+ 

+ 

+ 

4+1- 

•H- 

ff 

+ 

+ 

8+ 

+ 

ff 

+ 

8+3- 

1+ 

+ 

ff 

ff 

+ 

10+1- 

+ 

ff 

+ 

+ 

7+ 

+ 

ff 

6+1- 

■ff 

ff 

ff 

+ 

ff 

12+ 

1+1- 

+ 

rt 

4+5- 

•+“ 

+ 

4+4— 

ff 

ff 

ff 

ff 

ff  : 

14+ 

+ 

ff 

6+1- 

+ 

+ 

+ 

ff 

ff  10+ 

In  the  summary  -H  is  roteci  2 pluses,  — as  2 minuses. 


2542  ©Fanny  (133)  Com.  Dr.  . . 

. .20th-Fox 

7-  3-61  +f 

ff 

ff 

ff 

ff 

tt 

ff  14+ 

2557  Fast  Set,  The  (84)  Comedy  Audubon-SR 

9-  4-61  ± 

1+1- 

2577  Fear  No  More  (80)  Suspense 

Dr.  Sutton 

11-13-61  + 

1+ 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  .... 

. .20th-Fox 

5-15-61  + 

— 

+ 

— 

+ 

3+2- 

2516 ©Fiercest  Heart,  The  (91)  © 

Outdoor  Drama  

. .20th-Fox 

4-  3-61  + 

ziz 

f 

+ 

+ 7+3- 

2531  Five  Golden  Hours  (90)  Comedy  ....Col 

6-  5-61  + 

— 

+ 

±, 

± 6+5- 

2575  ©Flight  of  the  Lost  Balloon 

(91)  ® Adventure  

11-  6-61  + 

_ 

2+2- 

2563  Flight  That  Disappeared,  The 

(72)  Science-F’n  

UA 

9-25-61  + 

it 

ff 

± 7+4— 

2538  Follow  a Star  (102)  Comedy 

. . . .Zenith 

6-19-61  ± 

— 

+ 

± 3+3- 

2580  ©Flower  Drum  Song  (133) 

Panv’n,  Musical  

U-l 

11-20-61  -ff 

+ 

+ 

ff 

ff 

8+ 

2577  ©Force  of  Impulse  (84)  Dr. 

. . . .Sutton 

11-13-61  + 

1+ 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  

. .20th-Fox 

7-24-61  ff 

it 

+ 

ff 

+ 

+ 

ff  10+1- 

2523  Gambler  Wore  a Gun,  The  (67) 

1 W’n.  .UA 

5-15-61  ± 

4+4- 

2531  Get  Outta  Town  (65)  My. ..  Sterling  W’ld 

6-  5-61  ± 

1+1- 

2533  ©Gidget  Goes  Hawaiian  (102) 

C/M..  Col 

6-12-61  + 

— 

+ 

+ 

ff 

ff 

+ 8+1- 

2579  ©Gina  (92)  Adv.  Dr 

11-20-61  ff 

2+ 

2542  ©Girl  in  Room  13,  The  (79) 

....  Astor 

7-  3-61  + 

1+ 

2563  Girls  on  the  Run  (64)  Mys. 

Astor 

9-25-61  ± 

1+1- 

2544  Goodbye  Again  (120)  Dr 

UA 

7-10-61  + 

+ 

ff 

ff 

+ 

d: 

ff  10+1- 

2481  Great  Impostor,  The  (112)  Dr U-l 

11-28-60  -f+ 

ff 

+ 

ff 

ff 

ff 

+ 12+ 

2560  Great  War,  The  (US)  Drama 

. . . . Lopert 

9-11-61  + 

ff 

+ 

ff  7+1- 

2540  Green  Helmet,  The  (88)  Ac. . 

MGM 

6-26-61  + 

— 

+ 

dr 

+ 

± 6+4— 

2556  !^©Greyfriars  Bobby  (91)  Drama  . . . . BV 

8-28-61  ff 

+ 

ff 

+ 

ff 

ff 

ff  12+ 

2529  Gun  Fight  (62)  Western 

UA 

5-29-61  ± 

zt 

+ 

+ 

4+3- 

2533  ©Guns  of  Navarone,  The  (155) 

© War  Adventure  

Col 

6-12-61  ff 

ff 

ff 

ff 

ff 

ff 

ff  14+ 

2488  Hand  in  Hand  (75)  Dr 

Col 

12-19-60  + 

ff 

ff 

ff 

ff 

ff 

ff  13+ 

2572  Head,  The  (95)  Horror 

.Trans-Lux 

10-23-61  + 

— 

— 

+ 

ziz 

— 

3+4- 

2535  Hitler’s  Executioners  (78) 

Documentary  

6-12-61  ± 

ff 

3+1- 

2539  Homicidal  (87)  Mys 

Col 

6-26-61  + 

ff 

+ 

+ 

ff 

+ 

+ 9+ 

2546  ©Honeymoon  Machine  (87) 

© Comedy 

MGM 

7-17-61  ff 

+ 

+ 

ff 

ff 

ff 

+ 11+ 

2530  ©House  of  Fright  (80)  C Ho.. 

AlP 

5-29-61  + 

± 

+ 

dr 

5+3- 

2565  Hustler,  The  (134)  © Drama 

. .20th-Fox 

10-  2-61  + 

+ 

+ 

ff 

ff 

ff 

ff  u+ 

2556  Invasion  Quartet  (87)  Com- 

Dr..  .MGM 

8-28-61  ± 

+ 

+ 

+ 

+ 

6+2- 

2574  Judgment  at  Nuremberg  (189) 

Dr UA 

10-30-61  ff 

ff 

ff 

ff 

ff 

ff 

12+ 

— K — 

2536  © King  in  Shadow  (78) 


Historical  Dr Exclusive 

6-12-61  + 

1+ 

2571  ©Kkig  of  Kinps  (161)  ® 

Religious  Drama  

. .MGM 

10-23-61  -H- 

ff 

ff 

ff 

ff 

+ 

ff  13+ 

2540  King  o(  the  Roaring  20’s 

(106)  Cr.  Drama 

AA 

6-26-61  + 

+ 

±. 

ff 

+ 

+ 

+ 

8+1- 

2582  Kitchen,  The  (74)  Drama 

Kingsley 

11-27-61  + 

+ 

3+1- 

■ "L*  ■ 

2533  ©Ladies  Man,  The  (106)  Com.. 
2561  ©Last  Rebel,  The  (83) 

. . . Para 

6-12-61  ff 

± 

+ 

+ 

ff 

+ 

d: 

9+2- 

Adv.  Dr Sterling 

World 

9-18-61  + 

1+ 

2532  ©Last  Sunset,  The  (112)  W’n.... 
2529  Last  Time  1 Saw  Archie,  The 

...U-l 

6-  5-61  ■+ 

ff 

+ 

+ 

+ 

9+2- 

(98)  Comedy  

UA 

5-29-61  + 

+ 

ff 

+ 

+ 

7+1- 

2563  Lisette  (S3)  Action Medallion 

9-25-61  — 

1— 

2513  Look  in  Any  Window  (87)  Dr... 

AA 

3-27-61  + 

— 

— 

dr 

dr 

— 

4+6- 

2549 ©Loss  of  Innocence  (99)  Dr... 
2534  ©Love  in  a Goldfish  Bowl  (87) 

Col 

8-  7-61  ff 

+ 

+ 

ff 

+ 

ff 

9+ 

Comedy/Songs  

. .MGM 

6-12-61  + 

± 

+ 

- 

+ 

6+4- 

— M— 

2524  Mad  Dog  Coll  (88)  Ac  Dr 

. . . .Col 

5-15-61  + 

+ 

± 

+ 

+ 

7+3- 

2552  ©Magic  Boy  (75)  Cartoon  Feature 
2580  ©Majority  of  One,  A (153) 

. .MGM 

8-14-61  ff 

+ 

+ 

+ 

ff 

ff 

9+ 

Comedy-Drama  

. . .WB 

11-20-61  ff 

+ 

ff 

ff 

ff 

9+ 

2541  Man  in  the  Moon  (98)  Com..  .Trans- Lux 

7-  3-61  + 

+ 

+ 

+ 

+ 

ff 

7+ 

2562  Man-Trap  (93)  Ac  Dr 

2554  ©Marines,  Let’s  Go  (104)  © 

9-18-61  + 

dr 

— 

+ 

±: 

5+4- 

Service  comedy 20th-Fox 

8-21-61  ±L 

d: 

ziz 

+ 

dr 

6+5- 

2573  Mark,  The  (127)  © Drama  . . . 

.Cont’l 

10-30-61  -ff 

+ 

+ 

ff 

ff 

ff 

ff  12+ 

2546  Mary  Had  a Little  (S3)  Comedy. 
2576  Mask,  The  (S3)  Depth-dimension 

. . .UA 

7-17-61  ± 

— 

+ 

— 

3+4- 

Horror  Drama  

...WB 

11-  6-61  + 

— 

— 

"T 

# 

6+4- 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  

. . .AlP 

5-15-61  ff 

ff 

ff 

ff 

ff 

+ 12+1- 

BOXOFFICE  BookinGuide  : ; Dec.  4,  1961 


17 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX  in  the  summary  "H-  is  rated  2 pluses,  — as  2 minuses.  +1  Very  Good;  + Good;  — Fair;  ~ Poor;  — Very  Poor. 


« = 

a.  S 

^ ® 
“ c a 

e 

3 

® 1 
1 

W 

o 
X 1 

“c 

o 

J.! 

O — 1 
a a-  1 

'«  I 
O 

i E 

N 

o 

— a 

1 •> 

c 

>k 

10 

' E 

I 

O-  K a H 

o 

fiC 

1 AQ 

, X 

\ H 

la:  a: 

iZO 

1 

2532  Matter  of  Morals,  A (90) 

Drama  

. .UA 

6-  5-61  + 

+ 

+ 

+ 

+ 

+ 

±. 

7+1- 

2518  Mein  Kampf  (117)  Documentary 

. .Col 

4 -24-61  + 

-H- 

+ 

+ 

++ 

+f 

9+ 

2523  ©Minotaur,  The  (92)  © Adv. .. 

. .UA 

5-15-61  + 

-t- 

+ 

— 

5+4- 

2537  ©Misty  (92)  © Youth  Classic 

20th- Fox 

6-19-61  -H- 

+ 

+ 

•H- 

++ 

•t+ 

++  12+ 

2535  ©Morgan  the  Pirate  (93)  © Adv. 

MGM 

6-12-61  + 

+ 

+ 

+ 

±: 

7+3- 

2538  Most  Dangerous  Man  Alive  (82) 

SF 

Col 

6-19-61  + 

— 

— 

— 

— 

2+5- 

2569  Mr.  Sardonicus  (90)  Ho. 

. .Col 

10-16-61  + 

— 

+ 

+ 

5+3- 

— N — 

2543  Naked  Edge.  The  (102)  Susp. 

Dr.  UA 

7-10-61  U 

+ 

+t 

+ 

■H 

+f  11+1^ 

2545  Naked  Road,  The  (74)  Melo...Zison  Ent 

7-17-61  ■ 

1- 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv 

UPRO 

■3-  1-61  : 

1+1- 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr 

. Omat 

8-21-61  + 

1+ 

2536@Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  

. .BV 

6-12-61  + 

+ 

+ 

+ 

+I- 

++ 

+ 

9+ 

2574  Ninth  Bullet,  The  (90) 

Adventure  Dr Audubon-SR 

10-30-61  ■(+ 

2+ 

2S27@0ti  the  Double  (92) 


Panavision  Comedy  

. . Para 

5-22-61  +f 

+ 

44 

44 

44 

44  12+1- 

2514  ©One-Eyed  Jacks  (141)  ® 

Dr. 

. . Para 

3-27-61  H- 

44 

44 

44 

44 

+ 

44  13+ 

2555  One  Plus  One  (114)  Dr.... 

. . SR 

8-28-61  ± 

+ 

+ 

5+3- 

2510  Operation  Bottleneck  (78)  Ac.... 

. . .UA 

3-13-61  + 

+ 

_ 

4+3- 

2554  Operation  Camel  (74)  Serv.  Comedy 

. .AlP 

8-21-61  + 

1+1- 

2509  Operation  Eichmann  (92)  Drama. 

. . .AA 

3-13-61  H- 

+ 

— 

44 

+ 

+ 

5+2- 

2523  ^©Parent  Trap,  The  (124) 

Comedy  BV 

515-61  ++ 

44 

+ 

44 

44 

44 

44  13+ 

2566  Paris  Blues  (98)  Drama/Jazz. . . 

. . .UA 

10-  2-61  +f 

+ 

+ 

+ 

+ 

6+ 

2510  ©Parrish  (137)  Drama  . . . 

. .WB 

3-13-61  +f 

44 

+ 

44 

+ 

44  U+1- 

2509  Passport  to  China  (75)  Ac.. 

. . . Col 

3-13-61  + 

+ 

5+3- 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama  

. .U-l 

5 1-61  ± 

■Jh 

+ 

4+4- 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv 

. . .Crest-SR 

9-11-61  + 

1+ 

2567  ©Pirates  of  Tortuga  (97)  © Adv  20-Fox 

10-  9-61  + 

+ 

:± 

-4- 

5+3- 

2552  ©Pit  and  the  Pendulum,  The 

(85) 

© Horror  Drama  

. .AlP 

8-14-61  + 

+ 

+ 

+ 

44 

+ 

8+1- 

2519  Q©Pleasure  of  His  Company, 

The 

(114)  Comedy  

5 1-61  -H 

+ 

+ 

44 

44 

44 

+ 11+ 

2578 ©Pocketful  of  Miracles  (137) 

Comedy-Drama  

. . .UA 

11-13-61  +f 

44 

+ 

6+1- 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  

. .WB 

4-  3-61  +• 

44 

+ 

44 

+ 

+ 10+1- 

2522  Portrait  of  a Sinner  (96)  Dr. 

. .AlP 

5-  8-61  4+ 

+ 

3+ 

2511  ©Posse  From  Hell  (89)  Wn  . . 

. .U-l 

3-20-61  ± 

+ 

+ 

+ 

44 

7+2- 

2530  ©Primitive  Paradise  (66) 

Documentary  

5-S-61  ++ 

+ 

+ 

44 

7+ 

2570  Pure  Hell  of  St.  Trinian's, 

The  (94)  Farce  

Cont’l 

10-16-61  ± 

— 

+ 

3+3- 

2573  ©Purple  Hills,  The  (60) 

© Western 

. ,20th-Fox 

10-30-61  + 

+ 

+ 

4+1- 

2580  ©Purple  Noon  (115)  Murder 

Dr.. . 

Times 

11-20-61  + 

44 

rk 

+ 

5+1- 

— Q — 

2561  Queen  of  the  Pirates  (80) 

® Sea  Adv.  (Eng-dubbed). 

. .Col 

9-18-61  + 

3+2- 

2516  Question  7 (110)  Dr DeRochemont 

4-  3-61  4+ 

44 

+ 

44 

44  10+1- 

— R^— 

2516  Raisin  in  the  Sun,  A (128) 

Dr.. . 

. .Col 

4-  3-61  44 

44 

44 

44 

44 

44  12+ 

2551  Rebellion  in  Cuba  (SO)  Doc  Dr.... 

. .IFD 

8-14-61  ± 

+ 

2+1- 

2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  . 

Times 

9-25-61  ± 

2+2- 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  

. .20th-Fox 

5-  561  44 

+ 

+ 

44 

44 

— 

+ 

9+1- 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  . . . . 

. .UA 

5-29-61  + 

+ 

5+3- 

2526  Right  Approach,  The  (92) 

© Drama/Music  

. .20th-Fox 

5-15-61  + 

— 

+ 

_ 

± 

5+5- 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  

MGM 

5-  1-61  + 

44 

+ 

44 

+ 

9+2- 

2568  Risk,  The  (81)  Drama  . . . . 

. . . Kingsley  10-  9-61  + 

+ 

+ 

+ 

4+ 

2511  Rocket  Attack,  U.S.A.  (66) 

Melodrama  Exploit-Brenner  3-20-61  ± 1+1- 


2524  ©Romanoff  and  Juliet  (112) 

Com..  .U-l 

5-15-61  44 

+ 

+ 

44 

44 

+ 

44  11+ 

2557  Rommel's  Treasure  (85)  Ac.. 
2564  Ruffians,  The  (86) 

. Medallion 

9-  4-61  + 

1+ 

Susp.  Dr.  (Eng-dubbed) 

Ellis 

9-25-61  + 

1+ 

— s~  - 

2558  Sand  Castle,  The  (70) 

True-Life  Fantasy  ...DeRochemont 

9-  4-61  44 

44 

+ 

5+ 

2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  .... 

Cont'l 

4-17-61  + 

44 

44 

44 

44 

»+ 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr 

9-26-60  44 

44 

+ 

44 

44 

+ 

11+1- 

2551  Scream  of  Fear  (81)  Susp.  Dr 

Col 

514-61  + 

+ 

+ 

+ 

+ 

44 

+ 

8+ 

2569  Season  of  Passion  (92)  Dr... 

UA  10-16-61  + 

dt 

44 

44 

7+2- 

&) 

m <k> 

& ^ 

“5  § S 

e 

A 

■o 

.1 

o 

X 

"c 

e 

1 >* 
o ^ 

a 

E 

1^ 
^ O 

— cx 

•a 

it 

New  York 
Daily  News 

>> 

(C 

E 

S 

»-  P « ^ 

O 

IT 

o 

OQ 

zcr  i> 

il 

w ® *0-1: 
zee  IQ.S 

qS 

2567  Secret  of  Deep  Harbor  (70) 

Dr. 

. .UA 

10-  961 

_ 

it 

— 

3+5- 

2575  ©Second  Time  Around,  The  (99) 

©Farce-Comedy  

X 

o 

Lk 

O 

CM 

11-  6-61  + 

+ 

44 

+ 

44 

8+1- 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr 

MGM 

8-  7-61  + 

+ 

±: 

5+3- 

2513  Secret  Ways,  The  (112)  Dr 

.U-l 

3-27-61  + 

+ 

— 

+ 

+ 

+ 

+ 

6+1- 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  . . . 

. .AA 

5-  8-61  -fr 

w 

44 

6+ 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  

.U-l 

9-18-61  + 

± 

± 

rt 

— 

4+4- 

2570  Seven  Women  From  Hell  (88) 

© Action  Dr 

20th-Fox 

10-16-61 

+ 

— 

+ 

+ 

+ 

5+2- 

2516  Shadows  (87)  Drama  Lion 

Int'l 

4-17-61  + 

+ 

44 

+ 

+ 

+ 

44 

9+ 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  

.U-l 

5-  8-61 

+ 

+ 

+ 

5+2- 

2539  Silent  Call,  The  (63)  C Dr... 

20th- Fox 

6-26-61 

— 

+ 

+ 

-r 

5+3- 

2547  ©Sins  of  Mona  Ke.nt,  The  (75) 

Drama  

Astor 

7-24-61  + 

1+ 

2528  Snake  Woman,  The  (68)  Horror 

. .UA 

522-a 

± 

— 

-f- 

— 

5+7- 

2530  ©Snow  White  and  the  Three 


Stooges  (107)  © Fant'y  . . . .20th-Fox 

5-2961  44 

± 

— 

44 

+ 

+ 

+ 

8+2- 

2560  ©Splendor  in  the  Grass  (124)  Dr. 

. .WB 

9-11-61  44 

44 

44 

44 

44 

44 

44  14+ 

2525  ©Steel  Claw,  The  (96)  Ac 

2536  Stop  Me  Before  1 Kill!  (93) 

. .WB 

5-15-61  ± 

+ 

— 

+ 

± 

6+5- 

Suspense  Dr 

. .Col 

6-12-61  + 

+ 

+ 

+ 

+ 

6+1- 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  

Astor 

9 4-61  ± 

1+1- 

2568  ©Susan  Slade  (116)  Drama. .... 
2539  y©Tammy  Tell  Me  True 

. .WB 

10-  961  ± 

+ 

± 

+ 

+ 

6+3- 

(97)  Com.  Dr 

..U-l 

6-26-61  + 

+ 

44 

+ 

44 

9+2- 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ....President 

4-17-61  + 

± 

+ 

4+2- 

2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used).. 

. .UA 

8-28-61  + 

tl 

+ 

— 

5+4- 

2514  Terror  of  the  Tongs,  The  (SO)  Ac. . . 
2543  ©Thief  of  Baghdad 

. .Col 

3-27-61  + 

it 

+ 

+ 

it 

5+2- 

(90)  © Ad.  Fantasy  

MGM 

7-10-61  + 

+ 

+ 

± 

+ 

+ 

7+2- 

2534  Three  Blondes  in  His  Ufe 

(73)  Mystery  Cinema 

Assoc 

6-12-61  ± 

— 

2+3- 

2559  Tliree  on  a Spree  (83)  Comedy  . . 
2557  ©Thunder  of  Drums,  A (97) 

. .UA 

9-U-61  + 

+ 

— 

4+3- 

© Outdoor  Drama 

MGM 

9-  4-61  + 

+ 

+ 

+ 

44 

44 

9+1- 

2542  Time  Bomb  (92)  Suspense  Dr... 

..AA 

7-  3-61  + 

tl 

2+1- 

2572  Town  Without  Pity  (105)  Dr... 

..UA 

10-23-61  44 

+ 

+ 

44 

44  10+2- 

2510  ^©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

3-13-61  + 

+ 

+ 

+ 

± 

7+3- 

2541  Trouble  in  the  Sky  (76)  Action-Dr. 
2548  Truth,  The  (Le  VeriU)  (127) 

..U-l 

7-  3-61  ± 

+ 

2+1- 

Dr.,  Eng. -dubbed  Kingsley 

7-24-61  4+ 

+ 

44 

44 

7+ 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

7-10-61  + 

i: 

+ 

+ 

5+2- 

2525 ©Two  Loves  (100)  © Drama  .... 

MGM 

5-15-61  44 

44 

+ 

44 

+ 

44 

+ 11+ 

2538 ©Two  Rode  Together  (109)  Dr... 

..Col 

6-19-61  44 

+ 

44 

44 

+ 10+2- 

2565  Two  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  Embassy  10-  2-61  44 

44 

44 

44 

44 

44  12+ 

— U— 

2545  ©Upstairs  and  Downstairs 


(100)  Comedy  

,20th-Fox 

7-17-61  44 

44 

+ 

+ 

+ 

7+ 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  

8-21-61  + 

1+ 

— V— 

2581  Valley  of  the  Dragons  (79)  Adv Col 

11-27-61  ± 







2+5- 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 

20th- Fox 

6-26-61  + 

+ 

+ 

44 

+ 

+ 

8+1- 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Aclion-Ad.enture  

Col 

5-22-61  + 

+ 

+ 

it 

7+5 

2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr.  . . . 

UA 

10-  9-61  44 

44 

44 

44 

44 

44 

44  1*+ 

2532  When  the  Clock  Strikes  (72) 

Mystery  

UA 

6-  5-61  ± 

— 

+ 

— 

4+5- 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  

20th-Fox 

6-19-61  + 

it 

+ 

+ 

74-4- 

2565  Wild  Youth  (73)  Dr Cinema  Assoc 

10-  2-61  - 

1- 

2508  ©Wings  of  Chance  (76)  © 

Outdoor  Drama  

U-l 

3-  6-61  ± 

_ 

+ 

+ 

3+2- 

2576  ©Wonders  of  Aladdin,  The  (93) 

© Comedy-Fantasy  

. . .MGM 

11-  6-61  44 

— 

+ 

+ 

6+3- 

2553  ©World  by  Night  (103) 

A survey  of  world  night  spots.... WB 

8-21-61  + 

+ 

+ 

+ 

6+2- 

— XYZ— 

2579  ©X-15  (112)  Panv'n,  Dr 

2547  You  Have  to  Run  Fast  (73) 

UA 

11-20-61  + 

+ 

44 

6+2- 

Suspense  Drama  

UA 

7-24-61  + 

±i 

— 

4+5- 

2555  y Young  Doctors,  The  (102)  Dr 

UA 

8-28-61  44 

# 

44 

44 

44 

44 

13+1- 

2518  Young  Love  (80)  Drama 

Exclusive 

4-24-61  + 

1+ 

2517  Yeung  Savages.  The  (103)  Dr. . . 

UA 

4-24-61  44 

44 

+ 

44 

44 

+ 

+ 11+ 

18 


BOXOFFICE  BookinGuide  ::  Dec.  4,  1961 


Feature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses,  (g)  is  for  CinemaSeope; 
^ VistaVision;  (§)  Superscope;  (g)  Panavision;  (g)  Regalscope;  ® Technirama.  Symbol  (Jt  denotes  BOXOFFICE 
Blue  Ribbon  Award;  0 color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
hey  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Obature  chart 


ALLIED  ARTISTS  | ti 

AMERICAN  INT'L  | U 

COLUMBIA  1 ti 

M-G-M  1 ti 

Dondi  (SO)  C.  .6102 

David  Janssen,  Patti  Page, 

David  Korey 

Oreration  Eichmann  (92)  0 .6103 
Werner  Klemperer,  Ruta  Lee, 
Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho  . 601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90)  © Ho. 603 

Michael  Gough,  Jess  Conrad. 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.. 529 
G.  Ford,  Miiko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr..525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas.  D.  Dailey.  Shirley  Jones 

©Cimarron  (147)  © ....D..10S 
Glenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  ..D..115 
Stewart  Granger,  Haya  Hararcet 

Time  Bomb  (92)  0..6104 

Curt  Jurgens,  Mylene  Deraongeot 

Beware  of  Children  (80).. C . 606 
Leslie  Phillips,  Geraldine  McElwan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . .0.  .533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac..  530 

Geoffrey  Toone,  Christoper  Lee 

Arvgel  Baby  (97)  D..6105 

Joan  Blondell,  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D..6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Oessoy 

Mad  Dog  Coll  (88)  Cr.  .534 

K.  Doubleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . 0 . . 539 
Ernie  Kovacs,  Cyd  Charlsse 
Stop  Me  Before  1 Kill 

(93)  © 0.  .535 

(Tlaude  Dauphine,  Diane  Cllento 

Mein  Kampf  (117)  Doc.. 538 

©Warrior  Empress  (87) 

© Ad. .524 

Kerwin  Mathews,  Tirm  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad  . 113 

Joyce  Taylor,  Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20’s 

(106)  Cr..6107 

David  Janssen,  Diane  Fo,ster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

©House  of  Fright  (80)  ..Ho  . 604 
I’aul  Massie,  Dawn  \ddams 

Operation  Camel  (70)  ....C..605 

Nora  Hayden.  Louise  Renard 

Homicidal  (87)  Ho..  540 

Glenn  Corbett.  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Randell,  Debra  Paget, 

Elaine  Stewart 

©Ring  of  Fire  (91)  Ac..  119 

David  Janssen.  Joyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
Bill  Travers,  Ed  Begiey, 

Nancy  Waiters 

Armored  Command  (99)  . .Ac.  .6109 
Howard  Keel,  Tina  Loviise 

©Alakazam  the  Great  (84)  An.. 608 
Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren,  Deborah  Walley, 
Michael  Chilian,  Vicki  Trickett 
©The  Guns  of  Navarone 

(155)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Topether 

(109)  00.. 602 

James  Stewart,  Richard  Widmark, 

Shirley  Jones,  Linda  Crlstal 

©Morgan  the  Pirate 

(93)  © Ad.  120 

Steve  Recaes,  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlen,  Jim  Hutton 

©Magic  Boy  (75)  An..  107 

I'’eatttre-length  cartoon 
©The  Seerrt  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredln 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.. 609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D..124 

Susan  Hayward.  Deao  Martin, 
Ralph  M^er 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeves,  Georgia  MoU 

Scream  of  Fear  (81)  D..605 

Susan  Strasberg,  Ronald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  Amall 

©A  Thunder  of  Drums 

(97)  © 0D..2O1 

Richard  Boone,  George  Hamilton, 
Luana  Patten 

Twenty  Plus  Two  (102) . . My.  .6110 
David  Janssen,  Jeanne  (b'ain, 

Dina  Merrill.  Agnes  Moorehead 

©The  Devil  at  4 O'Clock 

(127)  D..607 

Spencer  Tracy,  Frank  Sinatra 

©Loss  of  Innocence  (99)  . . 0 . .608 
K.  More,  D.  Darrieux,  S.  York 

A Weekend  With  Lulu  (91).. C.. 609 
Leslie  Phillips.  Rob’t  Monkhouse 

Bridge  to  the  Sun  (112)  ..D..202 
Carroll  Baker,  James  Shigeta 

Invasion  Quartet  (87) . . . . CD  . . 203 
Bill  Travers,  Spike  Milligan 

Too  Hot  to  Handle  ( . . ) D . . 
Jayne  Mansfield,  Leo  Genn 

©Guns  of  the  Black  Witch 

(81)  © Ad..  610 

Don  Megowan,  Silvana  Pampanlni 

Mr.  Sardonicus  (90)  ....Ho.. 611 

Oscar  Homolka,  Guy  Rolfe 

Valley  of  the  Dragons  (79)  Ad.. 612 
Sean  McClory 

Everything’s  Ducky  (81)  ..C..610 
Mickey  Rooney,  Buddy  Hackett 

Queen  of  the  Pirates 

(80)  ® Ad.. 604 

Glanna  Maria  Canale.  M.  Serato 

©Colossus  of  Rhodes 

(.  .)  ® Ad.  .204 

Rory  Calhoun,  Lea  Massari 

©Bachelor  in  Paradise 

(109)  © C..205 

Bob  Hope,  Lana  Turner,  Janis  Paige, 
Jim  Hutton,  Paula  Prentiss 

The  George  Raft  Story 

(105)  D..6111 

Ray  Danton,  Jayne  Mansfield, 
JuUe  London,  Barrie  Chase 

©Journey  to  the  Seventh 

Planet  (80)  SF..613 

John  Agar,  Greta  lliyssen 

Cash  on  Demand  (84)  ..Ac.. 615 

Peter  Oishlng.  Andre  Morell 

©Mysterious  Island  (101)  Ad.. 613 
(Super-Dynamatlon) 

Michael  Craig,  Joan  Greenwood, 
Michael  CaUan,  Gary  Merrill 

Sail  a Crooked  Ship  (88).. C.. 614 
Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 
(nre-release) 

©The  Wonders  of 

Aladdin  (93)  © Ad.. 206 

Donald  O’Connor,  Vittorio  de  Sica, 
Noelle  Adam 

PARAMOUNT 


©AM  in  a Night’s  Work 

(94)  C..6010 

Shiiley  MacI.,aino.  Dean  Martin, 
Cliff  Itohertson 


> 

"O 

70 


©One-Eyed  Jacks  (141)  0D..6014 
Marlon  Rramfo.  Karl  Malden, 
Katy  Jurado,  IMna  I’elllcer 


-< 


©Love  in  a Goldfish  Bowl 

(SB)  © C/M..  6018 

Tommy  Sands,  Kabian,  Jan  Sterling 


JUNE-JULY-AUGUST 
4j©Tlic  Pleasure  of  His 

Company  (115)  CD.. 6017 

Fred  Astaire,  Debbie  Reynolds 

©The  Ladies  Man  (106) . .C.  .6015 
Jerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  ® C.  .6016 
Danny  Kaye,  Dana  Wyntcr 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Ferrer,  Annette  Vadim, 

Elsa  Martinelll 

Man-Trap  (93)  D..6102 

Jeffrey  Hunter,  Stella  Stevene, 
David  Jansseo 


©Breakfast  at  Tiffany's 

(115)  CD.. 6103 

Audrey  Hepburn,  George  Peppard 


©Blue  Hawaii  (101)  ® C/M.. 6105 
Elvis  Presley  Joan  Blarkman, 

Angela  Lansbury 


©The  Errand  Boy  (..)..  C . . 6106 
Jerry  Lewis,  Brian  Donlevy 


TO 


BOXOFFICE  BookinGuide  Dec.  4,  1961 


19 


JUNE  JULY  1 AUGUST  1 SEPTEMBER  I OCTOBER  | NOVEMBER  I DECEMBEI 


FEATURE  CHART 


The  key  to  letters  amt  combinations  tbereof  indicating  story  type:  (Ad)  Adventure  Dromo;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doc)  Documentory;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Histarical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


20TH-FOX  1 ti 

UNITED  ARTISTS  I ti 

UNIVERSAL-INT'L  | ti 

WARNER  BROS.  | ti 

COMING 

MARCH  1 

Sanctuary  (90)  © D..115 

L.  Kemicli.  Y.  Montand,  B.  Dillnian 

Days  of  Thrills  & Laughter 

(93)  Compilation  C..114 

0©The  Trapp  Family  (106)  D..117 
Kuth  Leuwerit:,  Hans  Holt 

Sniper’s  Ridge  (61) Ac.. 116 

Jack  Ging,  Stanley  Clements 

©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark.  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis.  Nancy  Hadley 

©Wings  of  Chance  (76) . . 00 . .6111 
James  Brown,  Frances  Rafferty 

©The  White  Warrior  (86)  Ad.. CIO 
Steve  Reeves,  Georgia  Moll 

ALLIED  ARTISTS 

The  Bg  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  0.. 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D.. 

(Tiarlton  Heston.  Sophia  Loren 
©Day  of  the  Triffids  © ....SF.. 
Howard  Keel,  Nicole  Maurey 

Hit'er  BiD.. 

Richard  Basehart,  Maria  Emo 

AMERICAN-INT'L 

Burn,  W tch.  Burn  Ho.  . 

Janet  R'alr.  Peter  Cushing 

Lost  Battalion  (83) Ac..  611 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Barabbas  ® D.. 

Anthony  Quinn,  Sllvana  Mangano, 
J.ick  Pa’ance.  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capuclne, 

Anne  Baxter,  Jane  Fonda 

13  West  Street  D . . 

Alan  Lailil,  Rod  Steiger 

The  Notorious  Landlady  C.. 

Jack  Lemmon.  Kim  Novak, 

Fred  Astaire 

Advise  and  Consent  D.. 

Charles  Laughton,  Henry  Fonda. 
Walter  Pidgeon.  Gene  Tierney 

©Best  of  Enemies  CD.. 

David  Nircn.  Alberto  Sordl, 
Michael  Wilding 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © 0.. 

Glenn  Ford,  Ingrid  Thulln. 

Charles  Boyer.  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ....Ad.. 
Marlon  Rrando,  Trevor  Howard, 
Hugh  GriffHh.  Tarita 

A Light  in  the  Piazza D.. 

Rossann  Brazzi.  O'ivia  de  H.ivll- 
lanrt.  George  Hamilton,  Yvette 
Mimieux 

©King  of  Kings  ® ....Bib  0.. 
Jeffrey  Hunter,  Siobhan  McKenna 

©Jumbo  M.. 

Doris  Day,  Stephen  Boyd, 

Jimmy  Durante 

PARAMOUNT 

©Escape  From  Zahrain  0.. 

Yiil  Brynner,  Madlyn  Rhue 
©Summer  and  Smoke 

(118)  ® D.  .6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.  . 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C.. 

Bhirley  Macljilne.  Yves  Montand, 
Rob't  Cummings,  Edw.  0.  Boblraon 

20TH-FOX 

Madison  Avenue  © D.. 

Dana  Andrews,  Eleanor  Parker 
©It  Happened  in  Athens  © ..Ad.. 
Jayne  Mansfield,  NIco  Mlnardos 

©Tender  Is  the  Night  © D.. 

Jennifer  Jones,  Jason  Robards  Jr. 
Joan  Fontaine.  Jill  St.  John 

The  1 nnocents  © D . . 138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

Something  Wild  D.. 

Carroll  Baker.  Ralph  Meeker 

The  Magic  Sword  

Basil  R:ithl)one.  Estelle  Wlnwood 

Birdman  of  Alcatraz  0.. 

Burt  Lanca.ster,  Karl  Malden 

The  Children’s  Hour  D.. 

Audrey  Hepburn,  Shirley  MacLalne, 
James  Gamer 

©Sergeants  3 (Panavision) ..  OD . . 
Frank  Sinatra,  Dean  Martin 

Phaedra  D.. 

Melina  Mercouri.  Tony  Perkins 

UNIVERSAL-INT'L 

©Cape  Fear  D.. 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Onrtls,  Jas.  Franclscus 

©Lover  Come  Back  C.. 

Rock  Hud.son.  Doris  Day,  Tony 
Rarvdall.  Ertie  .Adams 
©The  Spiral  Road  (Panav’n) ..  D. . 
Rock  Hudson.  Burl  Ives, 

Gena  Rowlands 

Freud  BID.. 

Montgomery  Clift,  Susannah  York, 
Susan  Knhner 

APRIL  1 

©All  Hands  on  Deck 

(98)  © M . .112 

Pat  Boone.  Barbara  BMen, 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad.. no 

Orson  Welles,  Curl  Jurgens, 

Svlrta  Syms 
©the  Fiercest  Heart 

^(91)  © 0D..129 

Stuart  Whitman,  Juliet  Prowse 

©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias,  Rosanna  Schiaffino 

A Matter  of  Morals  (90)  . . D . . 6108 
Maj-Britt  Nilsson.  Patrick 
O’.N’eal,  Eva  Dahlback 

©Tomboy  and  the  Champ 

(92)  00..  6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Wa»s  (112)  ..D..6109 
Richard  Widmark,  Sonja  Zlemann 

©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.. on 

Vic  Morrow,  Ray  Danton 

1 AVW 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  L>-nley.  Eleanor  Parker, 

Jeff  Chandler.  Tue-'day  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Hyer,  Gary  Crosby 
©The  Big  Show  (113)  © Ad..  123 
Esther  Williams,  Cliff  Robertson, 
David  Nelson 

The  Young  Savages  (103) ..  D . .6114 
Burt  L:mc:ister,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  Davis,  Merry  .Anders 

Gun  Fight  (62)  W..6U3 

James  Brown.  Joan  Staley 

©Posse  From  Hell  (89) . .W.  .6112 
Audie  Murphy,  John  Saxon, 
Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad..  6113 

Linda  Cristal,  John  Drew 
BansTnore 

©Ole  Rex  (40)  Featurelte.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 

©The  Steel  Claw  (96)  Ac.. 012 

George  Montgomery,  Cbarlto  Luna 

JUNE  1 

Battle  at  Bloody  Beach 

(SO)  © Ac..  128 

X.  Murphy.  G.  Crosby,  D.  Micliaels 

©Wild  in  the  Country 

(114)  © D/M..  129 

E.  Presley.  11.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C.  .130 

Carol  Helss.  Stooges 

Snake  Woman  (68)  ....Ho.. 6112 
John  McCarthy,  Susan  Travers 

©Or.  Blood’s  Coffin  (92)  Ho.  .6111 
Kicron  Moore,  Haael  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming,  Lang  Jeffries 

©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.. 6115 

Clifford  Evans,  Yvonne  Roniain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Ba  bara  Shelley.  Andre  Mnrell 
©The  Last  Sunset  (112)  00.. 6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 

The  Fabulous  World  of 

Jules  Verne  (81)  Ad.. 013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (81)  ..Ad.. 014 
Oiarles  Holm,  Mary  .Ann  Shields 

JULY  1 

©Misty  (92)  © 0D..131 

David  Ladd.  .Yrtbur  O’Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad..  133 

Walter  Pidgeon,  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 

The  Silent  Call  (63)  D.  .119 

Roger  Mobley,  Darld  McLean, 

Gail  Bussell 

©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Zlmballst  jr. 

The  Last  Time  1 Saw  Archie 

(98)  C..6118 

Robert  Mitclmm,  Jack  Webb 

When  the  Clock  Strikes 

(72)  My..  6116 

James  Brown,  Merry  Anders 

Trouble  in  the  Sky  (76)  . Ac.  .6118 
Michael  Craig,  Elizabeth  Seal 

lif©Tammy  Tell  Me  True 

(97)  CD..  6119 

Sjindni  Dee,  John  Gavin 

©Parrish  (137)  D..015 

Troy  Don.ahue,  C'aiidette  Colbert, 
Karl  Malden,  Connie  Stevens 

AUGUST  1 

©Marines.  Let's  Go  (104)  © C.  .137 
David  Hedison,  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © D..1S4 
Stephen  Boyd,  JuUette  Greco, 
Dftirld  Wayne 

The  Naked  Edge  (102)  My.. 6120 
Gary  Cooper,  Deborah  Kerr 
Goodbye  Again  (120)  ...D..6125 

Iitgrld  Bergman,  Yves  Montand, 
Arvthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  In  color) ...  .C/M . .6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  (Irazlano 

Blast  of  Silence  (77)  ..D..6120 
Allen  Baron,  Molly  McCarthy 

©Fanny  (133)  D/M..016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buebbolz 

SEPTEMBER  1 

©Francis  of  Assisi  (105)  © D.  .132 
Bradford  Dlllman,  Dolores  Hart, 

Stuart  Whitman  

©September  Storm  (90) . .Ad.  .139 
Joanne  Dru,  Mark  Stevens 
(S.Smm  relea.se) 

20.00  Eyes  (61)  © Cr..l24 

0.  Nelson,  M.  Anders.  J.  Brown 
©Upstairs  and  Downstairs 

(100)  C..125 

Michael  Craig,  M.  Deroongeot 

You  Have  to  Run  Fast 

(73)  Ac..  6122 

Craig  HllL  EUaine  Edwards 
Three  on  a Spree  (83) . . .C.  .6122 
Jack  Walling,  Carole  Lesley 
QThe  Young  Doctors  (102)  D..6128 
Fredrlc  March,  Ben  Gaziara, 
Ina  Balln.  Dick  Clark 
©Exodus  (212) 

Panav’n  70  D..6129 

P.  Newman,  B.  M.  Saint,  S.  Mlneo 

©Come  September 

(112)  © C.  .6121 

RMk  Hudson,  Gina  LoUobrlgida, 
Bandra  Dee.  Bobby  Dario 

©World  by  Night 

(103)  Doc..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  D..155 

Diane  McBaln,  Arthur  Kennedy, 
Will  Hutchins,  C/Onstance  Ford 

OCTOBER  1 

The  Hustler  (134)  © ....D..136 

P.  Newman,  P.  Laurie.  J.  Gleaaon 

Seven  Women  From  Hell 

(88)  © Ac. 140 

Patricia  Owens.  Denise  Darcel, 
Cesar  Romero,  John  Kerr 

©Pirates  of  Tortuga 

(97)  © Ad.. 135 

Ken  Scott.  Leticia  Roman 

The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D..6127 

Craig  Hill.  Paula  Raymond 
Town  Without  Pity  (105) ..  D . .6135 
Kirk  Douglas,  Christine  Kaufman 
Secret  of  Deep  Harbor 

(70)  Ac.. 6130 

Explosive  Generation  (90)  0..6134 
Season  of  Passion  (92)  ..D..6133 
A.  Baxter.  E.  Borgnine,  J.  Mills 

©Back  Street  (107)  D..6201 

Susan  Hayward.  John  Gavin 

©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood.  Warren  Beatty, 

Pat  Hingle,  Audrey  Christie 

NOVEMBER  I 

©The  Comancheros  (107) 

© 00.. 141 

John  WajTie,  Stuart  Whitman 

©The  Purple  Hills  (60)  © Ac.. 142 
Gene  Nelson,  Joanna  Bames, 

Kent  Taylor 

Paris  Blues  (98)  D..6131 

Paul  Newman,  Joanne  Woodward 

©X-15  (112)  © D.  .6137 

Charles  Bronson,  Brad  Dexter 

Dead  to  the  World  (89)  Ac.  .6202 
Rudy  Talton,  Jana  Psarce 

Gun  Street  (67)  W..6136 

James  Brown,  Jean  Wllles 

The  Sergeant  Was  a 

Lady  (72)  C..6202 

Marlin  West,  Venetla  Stevenson, 
Bill  WlUlams 

©Susan  Slade  (116)  0..157 

Troy  Donahue.  Connie  Stevens. 
Dorothy  McGuire,  Lloyd  Nolan 

The  Mask  (S3)  D..156 

Depth-Dimension 

Paul  Stevens,  Claudette  Nsvlns 

1 DECEMBER  1 

©The  Two  Little  Bears 

(81)  © F/M..143 

Brenda  Lee,  Erldie  Albert, 

Jane  Wyatt,  Jimmy  Boyd 

©The  Second  Time  Around 

(99)  © C..144 

Debbie  Reynolds,  Steve  Forrest, 
Andy  Griffith,  Thelma  Ritter, 

Juliet  Prowse,  Ken  Scott 

©Pocketful  of  Miracles 

(137)  CD.. 6204 

0.  Ford,  B.  Davis,  H.  Lange 

Judgment  at  Nuremberg 

(189)  D..6206 

S.  Tracy,  B.  Lancaster,  R.  Widmark, 
M.  Dietrich,  M.  Clift,  J.  Garland 
(pre-release) 

1 

©Flower  Drum  Song  (133)  © M . . 
Nancy  Kwan,  James  Shigeta, 
Miyoshi  Umeki 
(pre-release) 

©The  Roman  Spring  of 

Mrs.  Stone  (103)  D..159 

Vivien  Leigh,  Warren  Beatty 

.Audie  Murphy,  Jo.Tn  O'Brien 

WARNER  BROS. 

©Merrill's  Marauders  Ac.. 

Jiff  Oiandlcr.  Ty  Hardin 

©The  Music  Man  ® M.. 

Robert  Preston.  Shirley  Jones 

©A  Majority  of  One  C.. 

Rosalind  Rus,scll,  Alee  Guinness 

©Lad,  a Dog  D . . 

Peter  Breck,  Peggy  MoCay 

20 


BOX07FICE  BookinGuide  ::  Dec.  4.  1961 


FEATURE  CHART 


MISCELLANEOUS 


BUENA  VISTA  I 

UThe  Absent-Minded  Professor 

(97)  C.  . May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  IClrk 

0©The  Parent  Trap 

(123)  C..JUI61 

Maureen  O’Hara,  Brian  Keith, 
©Nikki,  Wild  Dog  of  the 

North  (73)  Ad..Jul61 

Jean  Coiilii.  Nikki  (dog  star) 
y©Greyfriars  Bobby  (91)  D..  Oct  61 
Donald  Crisp,  Kay  Walsh 
©Babes  in  Toyland 

( . . ) © M . . Dec  61 

Kay  Bolger,  Tommy  Sands, 

Annette.  Ed  Wynn 
CONTINENTAL 

©Hippodrome  (96)  ..Ac..  Mar  61 

(Eng-duhhed)  . .Gerhard  Reidraann, 
Margit  Nanke 
Saturday  Night  and  Sunday 

Morning  (90)  0..  Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D . Sep  61 

Laurence  Haney,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian's 

(94)  C..  Sep  61 

Joyce  Grenfell,  Cecil  Parker, 

George  Cole 

The  Mark  (127)  © D..  Oct  61 

Rod  Steiger,  Marla  Schell, 

Stuart  Whitman 

©Call  Me  Genius  (105)  C . Oct  61 
Tony  Hancock,  George  Sanders 

CREST  FILMS 

Code  of  Silence  (75) . .Cr  . . Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slare  Girl 

(87)  © Ad.. Aug  61 

I/ex  Barker.  Chelo  Alonso 
FILMGROUP 

©Atlas  (84)  VitaScope  Spec.  May  61 
M.chael  ^'i)rcst.  Frank  Wolf, 
Barboiira  Morris 
©The  Pirate  of  the  Black 

Hawk  (93)  ® Ad,  . Sep  61 

Majanou  Bardot,  Jerrard  Eaton 
Creature  From  the 

Haunted  Sea  (60)  HoC..Sep61 
Antony  Carbone,  Betsy  Jones-More- 
land 

The  Devil's  Partner  (75)  Ac  Sep  61 
Ed  Nelson,  Jean  Allison,  Edgar 
Buchanan 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kemieth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C..  Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGSLEY-UNION 
The  League  of  Gentlemen 

(113)  CD..  Feb  61 

Jack  Hawklnv.  Nigel  Patrick 
Risk,  The  (81)  ...D.  ..Oct  61 

Tony  BrlLlon,  Peter  Cushing 


K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F..  Nov  60 

.Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD  . Jan  61 
Maria  Gracia.  J.  M.  de  Iloyos 

LOPERT  PICTURES 

Never  on  Sunday  (91) . . C.  . Nov  60 
Melina  Mercouri,  Jules  Dassin 
©Tunes  of  Glory  (106) . . D . . Jan  61 
Alec  Guinness.  John  Mills 

LOUIS  DE  ROCHEMONT 

Question  7 (110) D.  . Apr  61 

Mldiael  (hrynn,  Margarete  Jahnen 
The  Sand  Castle  (70)  ..F..  Sep  61 

Barry  and  Laurie  Cardwell 

OMAT 

©Beyond  All  Limits 

(100)  D..  May  61 

Jack  Palance,  Maria  FelLx 
Never  Take  Candy  From  a 

Stranger  (82)  D..  Oct  61 

Jean  Ca-ter,  Felix  Aylmer 

©Gina  (92)  Ad..  Nov  61 

Simone  Signoret,  Georges  Marchal 
PATHE-AMERICA 
©The  Deadly  Companions 

(90)  Panavis  on  ....W..Ju!61 
Maureen  O'Hara,  Brian  Keith, 

Steve  Cochran.  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho  . Jan  61 

Gianna  Maria  Canale.  Oirlo 
D’Angelo.  Charles  Fawcett 

Mark  of  the  Devil  (73)  D.  . Jan  61 
.Maria  Felix.  Crnx  Alvarado 
SHOWCORPORATION 
Home  Is  the  Hero  (83)  D . Feb  61 
Arthur  Kennedy,  Walter  Macken 
Two-Way  Stretch  (87)  C.. Apr  61 
Peter  Sellers.  Wilfrid  Hyde  White 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho..  Mar  61 

R.alph  Bertrand.  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  AVyngarde,  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70)  Ad..  May  61 

Marian  Michael,  Adrian  Hoven 

Jet  Storm  (91) D . . 

Richard  Attenborough,  Stanley 
Baker,  Diane  Cllento,  Mai 
Zetterling 

VALIANT-VITALITE 

It  Takes  a Thief  (94)  . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler's  Executioners 

(78)  DK..Jun61 

WOOLNER  BROS. 

©Flight  of  tha  Lost  Balloon 

(91)  ® Ad..  Oct  61 

Mala  Powers,  Marshall  ntopaptoo 


FOREIGN  LANGUAGE 


FRANCE 

Breathless  (89)  3-  6-61 

Jean-Paul  Belmcodo,  Jeaa  Beberg 

Beau  Serge  (87)  9-25-61 

(UMPO) . .Gerard  Blain,  Jean- 
Claude  Brlaly 

Frantic  (90)  8-28-61 

(Times) . .Jeanne  Moreau,  M.  Ronet 
Crime  of  M.  Lange, 

The  (78)  11-13-61 

(Brandon)  ..  (Jean  Renoir  classic) 

©Leda  (101)  11-  6-61 

(Times)  . .Madeleine  Robinson, 
Jean-Paul  Belmondo,  Antonella 
Lualdi 

Love  Game,  The  (85)  2-13-61 

(F-A-W) . . Jean-Plerre  Cassel, 
Genevieve  Clnny,  Jean-Lonls  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l)  . .Gerard  PhllUpe,  Lilli 
Palmer,  Anouk  Aimee.  L.  Padovanl 
Rules  of  the  Game  (104)  4-17-61 

(Janus)  . .Jean  Renoir,  Pauline 
Lliibost 
GERMANY 

Roses  for  the  Prosecutor 

(91)  11-13-61 

(.\merican-MetropoUtan) . . 

W.  Giller 

The  Girl  of  the  Moors  (87)  9-  4-61 


(Casino)  . .Claus  Holm,  Marla  Emo 

GREECE 

Antigone  (93)  9-25-61 

(Norma)  . . Irene  Papas 

Moussitsa  (75)  6-  5-61 

(Greek  Pictures)  ..  A.  VoviyoiiWakl 
288  Stournara  St.  (90)  . . 2-27-61 


(Atlantic)  . .Orestls  Makrls, 

Sop)ila  Vembo 

ITALY 

Big  Deal  on  Madonna  St., 

The  (91)  1-30-61 

(UMPO)..V.  Gassman.  Toto 
Girl  With  a Suitcase  (108)  10-16-61 
(Ellis) . .Claudia  Cardinals 


U Dolce  Vita  (175) 4-24-61 

(Astor) . .Marcello  Mastrolannl, 
Anita  Ekberg,  Anouk  Aimee,  Alain 
Oiny 

L'Awentura  (145)  6-  5-61 

(Janus) . .Monica  Vlttl,  Gabriele 
Ferzettl.  Lea  Massarl 

Rocco  and  His  Brothers 

(175)  7-17-61 

(Astor)  Alain  Delon,  Annie 
Glrardot 

Two  Women  (105)  ....  6-19-61 

(Embassy)  . .Sbphia  Loren, 

Jeun-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . Franko  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory) . .Toshira  Mifune 

Road  to  Eternity  (181)  . . 2-27-61 
(Beverly) . .Tatsuya  Nakadai 

Rice  (118)  9-18-61 

(SR)  . .Yuko  Moshlzukl 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)  Z.  Cybulskl. 

E.  Krzyzewska 

Kanal  (96)  11-  6-61 

(Kingsley)  . .T.  Izewska,  T.  Janczar 

SWEDEN 

Secrets  of  Women  (114)..  9-18-61 
(Janus)  . . Bha  Dahibeck,  Gunnar 
Bjoinstrand,  Maj-Brltt  Nilsson 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . .E.  Etiberg,  B.  Ixigart 

Virgin  Spring,  The  (88) . .12-12-60 
(.lanus)  . .Max  von  Sydow, 

Birgltta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89) . . 1-31 61 
(Kingsley)  . .Vladimir  Ivashov. 
Si.xnna  Proklwrenko  (also  Qig- 
duhbed) 

Fate  of  a Man  (100)  . . 8-28-61 
(UA).. Sergei  Bondarchuk 


Short  subjects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Dote  is  notional  release  month.  Color  and 
process  os  specified. 


Shorts  chart 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5425  Should  Husbands 

Marry?  (17)  Apr  61 

5435  Aim,  Fire,  Shoot  (16)..  Mar  61 

5426  He  Flew  the  Shrew 

(16'/2)  May  61 

5436  Man  or  Mouse  (18)..Jun61 

6421  Hot  Heir  (le'/j)  Sep  61 

6431  Caught  on  the  Bounce 

(IS'/a)  Oct  61 


CANDID  MICROPHONE 
(Reissues) 

5554  No.  4,  Series  2 (lO'/a)  Feb  61 

5555  No.  5,  Ser.  2 (11)..  Mar  61 

5556  No.  6,  Ser.  2 (lO^/z)  • Jul  61 
6551  No.  1.  Series  3 (11)  Sep  61 

COLOR  SPECIALS 

5501  Polygamus  Polonius  (9)  Nov  60 

5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5667  Babie  Boogie  (6)  ....Jan  61 

5608  Pickled  Puss  (O^/g) . . . Jan  61 

5609  Christopher  Crumpet's 

Playmate  (O'/g)  Feb  61 

5610  Swiss  Tease  (6)  Mar  61 

5611  The  Rise  of  Duton 

Lang  (6I/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6/2)  May  61 

5614  Topsy  Turkey  {&/z)  ..Jun61 

5615  Punchy  de  Leon  (6!^)..Jul61 

6601  Red  Riding  Hood  Rides 

Again  (7)  Sep  61 

6602  The  Music  Fluke  (7)  Sep  61 

6603  Imagination  {Q/z) ...  .Oct  61 

FILM  NOVELTIES 
(Reissues) 

5852  Push  Back  the  Edge 

(10)  Dec  60 

5835  Community  Sings 

No.  1.  Ser.  13  (10) Mar  61 

5854  Yukon  Canada  (10) ...  Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 

5704  Happy  Go  Loopy  (6%)  Mar  61 

5705  Two-Faced  Wolf  (6</J)  Apr  61 

5706  This  Is  My  Ducky 

Day  (9/z)  May  61 

5707  Fee  Fie  Foes  (6%)  Jun  61 

5708  Zoo  Is  Company  (6Va)  Jul-61 

6701  Catch  Meow  (9A) Sep  61 

6702  Kooky  Loopy  (7) Oct  61 

MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo's  Canine  Mutiny 
^oth  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 
57M  Magoo  Goes  West  (fl..Jul61 

6751  Safety  Spin  (7) Sqi  61 

6752  Calling  Dr.  Magoe 

{9/z)  0«t61 

SPECIAL  COLOR  FEATURETTES 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun-61 
6441  Images  of  Luangua 

(18)  Oct  61 

SERIALS 

(15  Chapter- Reissues) 

4160  King  of  the  Congo  ..Jun  60 

5120  Son  of  Geronimo  ....  Nov  60 

5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5404  Pals  and  Gals  (16).  . Jan  61 

5405  Knutsy  Knights 


( 171/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15</2)  May  61 

5408  Fling  in  the  Ring 

(16)  JuI61 

6401  Quiz  Whiz  (15>/z) Sep  61 

6402  Fifi  Blows  Her  Top 

(19/z)  Oct  61 

THRILLS  OF  MUSIC 
(Reissues) 

5952  Shorty  Sher’ock  & His 

Orchestra  (S'/g)  Dec  60 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5802  H'p  Shooters  O'/g)  ..Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 

5804  Dogs  Afield  (lO'/g) Jun  61 

6801  Aqua  Ski-Birds  (10)  ..Oct  61 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 


Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  ....Sep  60 
W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neopo'itan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)..  Sep  60 
W273  Cat  Fishin’  (8)  ....Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 
W275  Cat  Concerto  (7)  ...Sep  60 
W276  Dr.  Jekyl  and  Mr. 

Mouse  (7)  Sep  60 

(1961-62) 

W361  Switchin'  Kitten  (9)  Sep  61 
W362  Down  and  Outing  (7)  Oct  61 
W363  Greek  to  Me-ow  (..)  Dec  61 


PARAMOUNT 
COLOR  SPECIALS 
(2  Reels) 


B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B21-1  Spring  in  Scandinavia 

( . . ) Nov  61 

B21-2  Fireaway,  Story  of  a 

Trotter  (..)  Nov  61 

MODERN  MADCAPS 
(Technicolor) 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M50-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 

M21-1  Plot  Sickens  (..) Oct  61 

M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  (..)  Nov  61 


NOVELTOON 

(Technicolor) 

P20-3  The  Lion’s  Busy  (6)..  Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  )6)  Jun  61 

621-1  Munro  (9)  Sep  61 

P21-2  Turtle  Scoup  ...)....  Sep  61 
P21-3  Kozmo  Goes  to 

School  ( . . ) Nov  61 

POPEYE  CHAMPIONS 
E21-1  Fireman’s  Brawl  (..)  Sep  61 
E21-2  Toreadorable  ( . . ) , . Sep  61 

E21-3  Popeye,  the  Ace  of 

Space  (..)  Sep  61 

E21-4  Shaving  Muggs  (..)  Srp  61 
E21-4  Taxi  Turvey  (..)  ..Sep  61 
E21-6  Floor  Flushir  ( . . ) Sep  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 

D20-4Tin  Pin  Tour  (9) Apr  61 

020-5  Speedway  (10) May  61 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

(12«/a)  Sep  61 

TRAVELRAMA 
(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10) . . Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 


(Color) 

7101  Australian  Water  Sports 

(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7)04  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  ..  . .Jun  61 

7107  Hills  of  Assisi  (10) Jul  61 


7108  Assignment  Pakistan  (9)  Aug  61 

7109  Ski  New  Horizons  (10)  Sep  61 

7110  Assignment  India  (9)  Oct  61 

7111  Assignment  South 

Africa  (10)  . . Nov  61 

7112  Sound  of  Arizona  (10)  Dec  61 

TERRYTOON  2-D's 
All  Ratios — Color 
5121  The  Mysterious  Package 


<6)  Jan  61 

5122  Cat  Alarm  (6)  Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

16)  May  61 

5126  Sappy  New  Year  (7)  Dec  61 

TERRYTOON  CINEMASCOPES 

5107  Unsung  Hero  (6)  Jul  61 

5108  Banana  Binge  (6)  . .Jul  61 

5109  Meat,  Drink  and  Be 

Merry  (6)  Aug  61 

5110  Really  Big  Act  (6)  ...Sep  61 

5111  Clown  Jewels  (6)  ..Oct  61 

5112  Tree  Spree  (6)  ..Nov  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © ..Mar  61 
4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  .Can  be  projected  In 
the  Aanmorphic  process,  2.35-1) 
(All  run  between  6 and  7 miin.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ....Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose..  Apr  61 

4119  Clash  and  Carry  . . . .Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes.  Can  be  projected 
in  the  Anamorph'c  process.  2.35-1) 

4131  He'ter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6) ..  Feb  61 

4135  Squareshoofin’  Square 

16)  Mar  61 

4136  Bronco  Busters  (6)....AprCT 

SPECIAL 

4104  Football  Highlights  of 

1960  aO)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 


S3()5  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Com  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Bex  Bunny  ...Ang61 

9301  A Hound  for  Trouble  S»p  61 

9302  Strife  With  Father Sep  61 

9303  The  Grey  Hounded  Hare  Oct  61 

9304  Leghorn  Swaggled Nov  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8722  Lighter  Than  Hare. . . . Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

9721  Prince  Violent Sep  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8704  Doggone  People Nov  60 

8705  High  Note  Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57fh  St Feb  61 

8710  Strangled  Eons  Mar  (H. 

8711  Birds  of  a Father  ...Apr  61 

8712  D’Fioht'O’  Ones  AprCT 

8713  Lirkety-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Caws.. Jul  61 

8716  The  Pied  Piper  of 

Oiradahine  Aug  61 

9701  Daffv’s  Inn  Trouble.  . . .Sen  61 

9702  What’s  My  Lion? Oct  61 

9703  Been  Prepared Nov  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Co'or  Reissues) 
(Two-Reel) 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18) . .Jul  61 
9001  Where  the  Trade  Winds 

P ay  (17)  Oct  61 

(One  Reel) 

8502  Alrine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9) lun  61 

8506  Hawaiian  Snorts  (9)..  Aug  61 
9501  This  Sporting  World 

(10)  Nov  61 


BOXOFFICE  BookinGuide  ::  Dec.  4.  1961 


21 


“5. 


XHIBITOR  HAS  HIS  SAY 

■■^^^wbABOUT  PICTURESh^^m 


ALLIED  ARTISTS 

Hell  to  Eternity  (AA)— Jeffrey  Hunter,  David  Jans- 
sen, Miiko  Taka,  Patricia  Owens.  We  made  the  mis- 
take of  playing  this  on  a Friday-Saturday  where 
lately  we  have  been  building  our  kid  trade.  We  drew 
a great  many  adults,  but  parents  evidently  kept 
the  kids  away  after  seeing  the  trailer.  There  is  a 
very  rough  sequence  in  this  which  is  not  suitable 
for  children.  Those  who  have  been  kicking  this  one 
around  becouse  of  high  terms  should  book  it  and 
pay  a little  more,  for  it  will  do  business  if  you 
play  up  the  sex  angle. — <5ray  Barker,  Alpine  The- 
atre, Salem,  W.  Vo.  Pop.  2,600. 

BUENA  VISTA 

Jungle  Cat  (BV) — True-life  adventure.  All  Walt 
Disney  features  ore  liked  here,  and  this  was  no  ex- 
ception. Double-billed  with  "The  Magnificent  Seven." 
Played  Fri.,  Sat.  Weather:  Good. — Mitchell  Kelloff, 
Spur  Theatre,  La  Veto,  Colo.  Pop.  600. 

Kidnapped  (BV) — James  MacArthur,  Peter  Finch, 
Bernard  Lee.  This  certainly  was  no  prize  winner  with 
me.  A short  subject  that  went  with  it — and  cost  too 
much — was  better  than  the  feature.  "Disney-land" 
is  out,  as  far  as  this  port  of  the  country  is  con- 
cerned. I made  the  large  sum  of  nothing. — F.  L. 
Murray,  Strand  Theatre,  Spiritwood,  Sask.  Pop.  500. 

COLUMBIA 

Gidget  Goes  Hawaiian  (Col) — James  Darren,  Michael 
Gallon,  Deborah  Walley.  A very  cute  picture  which 
should  appeal  to  everyone.  A very  fine  cast  af  young 
players.  Michael  Callan  is  very  up-and-coming.  Joby 
Baker  very  good  also.  Just  average  here  in  the  way 
of  business,  though  no  fault  of  the  picture.  Played 
Sun.,  Mon.  Weather:  Fair  and  warm. — James  Hardy, 
Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 

Homicidal  (Col) — Glenn  Corbett,  Patricia  Breslin, 
Jean  Arless.  This  picture  is  almost  as  good  as 
"Psycho."  Played  with  U-I's  perennial  "To  Hell  and 
Back"  to  good  business.  Made  a pleasing  double  bill. 
Played  Thurs.,  Fri.,  Sat.  Weather:  Fair.— Charles 

Smith,  Ritz  (neighborhood)  Theatre,  Oklahoma  City, 
Okla. 

Mein  Kampf  (Col) — ^Documentary.  People  don't 
wont  this  kind  of  picture.  Stay  away  from  it.  Played 
Thurs.,  Fri.,  Sat.  Weather:  Fair. — Leo  A.  Backer, 

Volley  Theatre,  Browns  Valley,  Minn.  Pop.  1,117. 

13  Ghosts  (Col) — Jo  Morrow,  Charles  Herbert, 
Marty  Milner.  We  played  this  for  Halloween  night.  I 
had  requested  the  Ghost  Viewers  by  mail  twice,  but 
Tuesday— no  viewers  yet.  So  we  got  on  the  phone 
and  called  the  Columbia  booker,  and  sure  enough 
they  forgot  to  ship  them.  No  viewers  so  we  admitted 
the  kids  free  to  a packed  house,  and  no  money. 
Weather:  Good. — Carl  P.  Anderka,  Rainbow  The- 

atre, Castroville,  Tex.  Pop.  1,500. 

Two  Rode  Together  (Col) — Jomes  Stewart,  Richard 
Widmark,  Linda  Cristal.  Nat  enough  gunfire  and 
blood  to  be  a real  all-out  western.  We  were  low 
at  the  boxaffice.  Print  seemed  dark.  Our  screen 
has  to  drip  with  blood  before  our  customers  are  real 
satisfied,  sad  but  true. — Al  Zarzana,  Ray  Boriski, 
Galena  Theatre,  Galena  Park,  Tex.  Pop.  10,000. 

METRO-GOLDWYN-MAYER 

Atlantis,  the  Lost  Continent  (MGM) — Joyce  Taylor, 
Anthony  Hall.  Not  as  good  as  was  expected.  Never- 
theless, it  drew  better  than  average  at  the  boxoffice. 
Would  advise  to  play  it  midweek,  as  it  isn't  strong 
enough  for  a weekend  playdate.  Played  Fri.,  Sat. 
Weather:  Cool. — James  Hardy,  Shoals  Theatre, 

Shoals,  Ind.  Pop.  1,555. 

Secret  of  Monte  Cristo,  The  (MGM) — Rory  Calhoun, 
Patricia  Bredin,  John  Gregson.  Excellent  action,  good 
color.  Fine  double-feature  material.  Play  it,  your 
action  fons  will  love  it.  Very  good  biz  here.  Played 
Thurs.,  Fri.,  Sat.  Weather:  Cold. — Paul  Fournier, 

Acadia  Theatre,  St.  Leonard,  N.  B.  Pop.  2,150. 

Two  Loves  (MGM) — Shirley  MacLaine,  Laurence 
Harvey,  Jack  Hawkins.  Even  Leo's  terms  couldn't 
make  me  a dime  on  this  one.  Poorest  Wednesday- 
Thursdoy  I believe  I have  ever  had.  Not  for  small 
towns. — Don  Stott,  Southwind  Theatre,  Solomons,  Md. 
Pop.  270. 

Where  the  Boys  Are  (MGM) — ^Dolores  Hart,  George 
Homilton,  Jim  Hutton,  Paula  Prentiss.  Good  color, 
hilarious  picture,  good  business,  good  terms.  Tre- 
mendous combination,  huh.i’  Play  it. — Don  Stott, 
Southwjnd  Theatre,  Solomons,  Md.  Pop.  270. 

Where  the  Boys  Are  (MGM) — Dolores  Hart,  George 
Homilton,  Jim  Hutton,  Paula  Prentiss.  Brilliant  en- 
tertainment with  excellent  drawing  potential.  We'll 
play  it  ogoin.  Played  Thurs.,  Fri.,  Sat.  Weather: 


A Thrill  Duo  Scored 

We  doubled  two  state-rights  pictures;  Howco's 
^^Thunder  in  Carolina''  and  Astor's  "Frank- 
enstein's Daughter"  to  one  of  the  best  grossing 
Fri.,  Sat.  changes  we  have  had  all  summer. 

FRANK  PATTERSON 

Mansfield  Theatre, 

Mansfield,  La. 


22 


Good. — L.  Brewerton,  Capitol  Theatre,  Raymond, 
Alta.  Pop.  3,000. 

PARAMOUNT 

One-Eyed  Jocks  (Para) — Marlon  Brando,  Karl  Mal- 
den, Katy  Jurado.  1 guess  many  thought  this  to  be 
just  another  western  and  so  they  stayed  away.  Ac- 
tually, it  is  very  good  and  was  enjoyed  by  the  ones 
who  came.  An  offbeat  role  for  Marlon  Brando,  but 
still  he  was  very  good.  Played  Sun.,  Mon.  Weather: 
Fair.- — -James  Hardy,  Shoals  Theatre,  Shoals,  Ind. 
Pop.  1 ,555. 

20th  CENTURY-FOX 

All  Hands  on  Deck  (20th-Fox) — Pat  Boone,  Buddy 
Hackett,  Barbara  Eden.  The  critics  panned  this  one 
and  again  we  did  very  good  business.  No  great  movie, 
but  it  has  entertainment  and  that's  what  the  folks 
pay  to  see!  Played  Wed.  through  Sat.  Weather:  Cool. 
— ‘Dave  S.  Klein,  Astra  Theatre,  Kitwe/Nkana,  N. 
Rhodesia,  Africa.  Pop.  13,000. 

Return  to  Peyton  Place  (20th-Fox) — Carol  Lynley, 
Jeff  Chandler,  Eleanor  Parker.  Good  movie.  Mary 
Astor  should  get  a nomination  for  best  actress  in 
supfKirting  role.  She  was  great.  Played  Sun.,  Mon., 
Tues.  Weather:  Fair. — Charles  Smith,  Ritz  (neigh- 
borhood) Theatre,  Oklahoma  City.  Okla. 

Snow  White  and  the  Three  Stooges  (20th-Fox) — 
Stooges,  Carol  Heiss,  Edson  Stroll.  The  word  "de- 
lightful" best  describes  this  colorful  feoture  from 


His  Eye  Is  on  U-1 

We  Played  "Midnight  Lace"  and  the  follow- 
ing week  "The  Great  Impostor,"  both  from  U-l. 
We  played  both  pictures  to  a loss.  In  my  opin- 
ion these  pictures  are  not  what  they  are  built 
up  to  be.  This  company  seems  to  think  that 
all  their  features  ore  "tops."  We  tried  to  get 
these  pictures  cut  to  our  lowest  list  price,  but 
they  gave  us  "the  old  song  and  dance."  We're 
going  to  watch  their  so-called  top  movies.  The 
following  week  we  played  two  of  MGM's  pic- 
tures to  o good  week. 

HAROLD  J.  SMITH 

Wilson  Theatre, 

Wilson,  N.  Y. 


Fox.  It  certainly  has  its  entertainment  value,  but 
mostly  for  the  youngsters  as  it  did  no  business 
for  me.  The  teenagers  shied  away  and  what  few 
patrons  we  had  came  to  bring  the  small  fry.  If  you 
can  work  it  in  anywhere,  don't  pass  it  up.  You'll 
enjoy  it,  at  least.  Played  Sun.  Weather:  Fine. — I. 

Roche,  Starlite  Drive-In,  Chipley,  Fla.  Pop.  3,000. 

UNITED  ARTISTS 

Facts  of  Life,  The  (UA) — Bob  Hope,  Lucille  Ball, 
Ruth  Hussey.  I was  a little  disappointed  in  this.  Bob 
Hope  just  didn't  seem  to  be  funny  enough  in  it. 
Business  just  about  average.  Best  playing  time  for 
this  would  be  midweek. — James  Hardy,  Shools  The- 
atre, Shoals,  Ind.  Pop.  1,555. 


UNIVERSAL-INTERNATIONAL 

Glenn  Miller  Story,  The  (U-l,  reissue) — James  Stew- 
art, June  Allyson,  Henry  Morgan.  It  would  be  hard 
to  find  a better  cast — in  my  opinion,  you  can't. 
Nevertheless,  this  good  picture  fell  flat.  I realize  it's 
because  people  are  fed  up  on  musicals  and  I be- 
lieve it's  because  you  hear  nothing  but  music  and 
advertising  over  the  air  from  morning  till  night.  So, 
must  regretfully  advise  that  you  leave  musicals  olone. 
Played  Fri.,  Sat.  Weather:  Good. — F.  L.  Murray, 

Strand  Theatre,  Spiritwood,  Sask.  Pop.  500. 

Lost  Sunset,  The  (U-l) — Rock  Hudson,  Kirk  Doug- 
las, Dorothy  Malone.  Not  a western  fan  myself,  but 
I really  enjoyed  this.  Beautiful  coloring  and  the 
acting  was  up  to  par  by  everyone.  It  deserves  your 
best  playdates.  Played  Wed.  through  Sat.  Weather: 
Fair. — Kenn  Spaulding,  asst,  mgr..  Bijou  Theatre, 
Morrisville,  Vt.  Pop.  3,450. 

WARNER  BROS. 

World  by  Night  (WB) — Survey  of  world  night  spxjts. 
A first  class  film  that  played  to  near-capacity  for 
all  performances.  Nothing  but  praise  for  this  film. 
Here  is  a film  that  has  no  plot  at  all,  but  a bunch 
of  acts  skilfully  placed  together  and  with  out- 
standing commentary.  Just  goes  to  prove  my  point. 
The  public  want  something  different!  Played  Wed. 
through  Sat.  Weather:  Cool. — Dave  S.  Klein,  Astra 
Theatre,  Kitwe/Nkana,  N.  Rhodesia,  Africa.  Pop. 
13,000. 

MISCELLANEOUS 

Hippodrome  (Continental)  — Gerhard  Reidmann, 
Margit  Nunke,  Willy  Birgel.  Mildly  entertaining.  Too 
much  talk  and  not  enough  circus  acts,  although  oct- 
ing  and  color  are  very  good.  Business  all  three  days 
below  average.  Another  fault  is  that  the  picture  is 
too  long,  could  have  been  shortened.  Don't  toke  a 
chance  on  it  unless  you  have  big  TV  advertising. 
It's  German-made.  Played  Thurs.,  Fri.,  Sat.  Weather: 
Cold. — Paul  Fournier,  Acadia  Theatre,  St.  Leonard, 
N.  B.  Pop.  2,150. 


Write — 

YOUR  REPORT  OF  THE  PICTURE  YOU 
HAVE  JUST  PLAYED  FOR  THE 
GUIDANCE  OF  FELLOW  EXHIBITORS 

— Right  Now 

TO: 

The  Exhibitor  Has  His  Say 

BOXOFFICE,  825  Van  Brunt  Blvd., 

Kansas  City  24,  Mo. 

Title Company 

Comment  


Days  of  Week  Plcryed 

Weather  

Title  Compcmy... 

Comment  


Days  of  Week  Played 

Weather  

Title Company. 

Conunent  


Dcrys  of  Week  Played 

Weather  

Title Company. 

Comment  


Days  of  Week  Played 

Weather  

Exhibitor  

Theatre Population 

City State 

BOXOFFICE  BookinGuide  ; Dec.  4.  1961 


I 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  <g)  CinemoScope;  ® Visfo Vision;  ® Superscope;  (g)  Ponovision;  ® Regalscope;  ® Techniromo.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Summer  and  Smoke  F S'l 

Paramount  ( ) 118  Minutes  Rel.  Feb.  '62 

je 'ey  A tasteful  and  absorbing  picturization  of  one  of  Tennessee  ^slc , 

•)rive'  Williams'  early  plays,  producer  Hal  Wallis  guaranteed  its  and  [i 
success  by  having  Geraldine  Page  repeat  her  off-Broadway 
portrayal  of  the  lonely  sex-starved  spinster  which  swept  her 
to  Broadway  fame  in  1952  and  will  put  her  in  line  for 
Academy  Award  nomination  in  1962.  First  and  foremost,  the 
picture  will  hove  a tremendous  appeal  to  women  patrons 
who  will  sympathize  with  the  plight  of  the  sensitive,  un- 
happy heroine  but  V/illiams'  fame,  plus  Laurence  Harvey, 
in  his  finest  performance  since  "Room  at  the  Top"  and  Rita 
"West  Side  Story"  Moreno  will  be  other  selling  points  for 
exhibitors.  Under  Peter  Glenville's  uniquely  understanding 
direction.  Miss  Page's  delineation  of  the  frustrated  Alma 
Winemiller  rates  with  the  screen's  finest.  The  film,  well 
adapted  by  James  Poe  and  Meade  Roberts,  builds  interest 
slowly  and  steadily  with  the  many  quiet,  thoughtful  moments 
interspersed  with  scenes  of  violence,  depravity  and  lust, 
followed  by  a touching  finale.  Glenville  also  gets  splendid 
characterizations  from  Una  Merkel  and  John  Meintire.  Pamela 
Tiffin  is  refreshing  in  her  first  screen  role.  Panavision  and 
Technicolor  add  a fine  production  gloss  to  the  period,  small 
town  settings  and  World  War  I costumes. 

Geraldine  Page,  Laurence  Harvey,  Una  Merkel,  John 
Meintire,  Pamela  Tiffin,  Earl  Holliman,  Rita  Moreno. 


The  Roman  Spring  of  Mrs.  Stone  F i 

Warner  Bros.  (159)  103  Minutes  Rel.  Dec.  '61 

For  her  return  to  motion  pictures  after  a six-year  absence, 
two-time  Oscar  winner  Vivien  Leigh  ("Gone  With  the  Wind" 
and  "Streetcar  Named  Desire")  essays  another  highly 
dramatic  role  in  another  Tennessee  Williams  story.  While 
it's  doubtful  that  this  offering  will  win  her  the  critical  acclaim 
she  enjoyed  via  her  previous  films,  neither  will  it  detract 
from  her  well-earned  reputation  as  an  actress  of  dynamic 
proportions  and  a beauty  of  international  renown.  Finan- 
cially, the  photoplay  probably  will  fore  best  in  metropolitan 
areas  where  its  ultra-sophisticated  theme  will  find  more 

receptive  audiences,  but  Miss  Leigh's  legion  of  fans,  plus  the  

current  boxoffice  power  of  newcomer  Warren  Beatty,  should  ’he- 
assure  the  offering's  success  in  oil  situations.  Prime  appeal 
will  be  to  the  feminine  viewers,  and  exhibitors  should  play 
un  this  angle  through  heavy  exploitation  of  Miss  Leigh's 
dazzling  Balmain  wardrobe,  the  intriguing  tale  of  an  older 
woman's  fatal  attraction  for  a much  younger  man,  and  the 
authentic  Rome  backgrounds,  beautifully  lensed  in  Tech- 
nicolor. Producer  Louis  de  Rochemont  has  mounted  the  pro- 
duction handsomely,  while  Jose  Quintero,  making  his  film 
debut  as  a director,  proves  himself  capable  of  this  and 
future  top  assignments.  Performances  are  excellent. 

Vivien  Leigh,  Warren  Beatty,  Coral  Browne,  Jill  St.  John, 

Jeremy  Spenser,  Stella  Bonheur,  Josephine  Brown. 


3 


Wild  for  Kicks  A 

Victoria  Films  (Times)  92  Minutes  Rel.  Nov.  '61 

A lively,  rather  daring  British-made  film  about  young 
beatniks  in  the  jive  dives  of  London,  this  George  Minter  pro- 
duction has  a few  strip-tease  sequences  which  might  be 
exploited  in  the  theatre  displays  but  the  picture  can  be  wit- 
nessed by  mature  teenagers,  if  not  the  kiddies.  The  dignified 
David  Farrar  and  Christopher  Lee  (noted  for  his  "Franken- 
stein''-"Dracula"  roles  in  Hammer  films)  may  seem  out-of- 
place in  a story  about  juvenile  delinquents  but  their  names 
have  some  marquee  value  generally.  Released  in  England 
in  1960  as  "Beat  Girl,"  the  screenplay  by  Gail  Ambler  follows 
the  pattern  of  America's  films  dealing  with  wild  youth  ad- 
dicted to  drag  races,  drinking  and  sexy  dancing  parties.  A 
newcomer,  Gillian  Hills,  plays  the  surly,  rebellious  daughter 
of  Farrar,  who  resents  her  father's  marriage  to  Noelle  Adam, 
a youthful  French  girl.  The  latter's  efforts  to  win  the  girl's 
friendship  are  resented  and  lead  to  near-tragedy.  Farrar 
turns  in  a good  acting  job  while  Lee  is  the  personification  of 
evil  as  the  lascivious  owner  of  a strip-tease  parlor.  Adam 
Faith,  popular  British  teenage  singer,  does  a bit  of  warbling 
and  Shirley  Anne  Field,  recently  in  "Saturday  Night  and  Sun- 
day  Morning,"  has  a supporting  role.  Miss  Adam  is  striking,  sale/ 
Directed  by  Edmond  T.  Greville. 

David  Farrar,  Noelle  Adam,  Christopher  Lee,  Gillian  Hills, 

Adam  Faith,  Shirley  Ann  Field,  Peter  McEnery. 


One-  Two,  Three  F Si 

United  Artists  ( ) 115  Minutes  Rel.  

The  multi-talents  of  producer-director-writer  Billy  Wilder 

-fitr-  and  scrivener  I.  A.  L.  Diamond,  the  same  pair  who  gave 
moviegoers  "The  Apartment"  and  "Some  Like  It  Hot,"  have 
again  created  a fast-paced,  laugh-filled  feature.  If  this 
latest  offering  isn't  comparable  to  its  highly  successful  prede- 
cessors, it  has  enough  of  the  same  sure-fire  ingredients  to 
win  solid  favor  with  ticket-buyers  in  any  situation  where  it 
is  booked.  As  producer.  Wilder  has  seen  to  it  that  the  film  is 
lavishly  mounted  and  cleverly  employs  authentic  Berlin 
locales  to  enhance  the  production.  As  director,  he  has  kept  a 
tight  rein  on  both  story  and  actors,  thereby  avoiding  what 
might  easily  have  dissolved  into  complete  havoc.  But  it  is 
in  his  role  as  writer  that  he  has  contributed  most  to  the 
vehicle — crisp,  rapier-like  dialog,  uncluttered  plot  and  a 
careful  balance  of  satire  and  pure  ribaldry.  For  this  latter, 
of  course,  bows  also  go  to  Diamond,  who  penned  the  script 
in  association,  with  Wilder.  Cast  performances  are  uni- 
formly fine,  but  it  is  James  Cagney  who,  in  an  aggressive, 
fast-talking  role  tailor-m.ade  for  his  particular  talent,  wraps 
up  the  acting  honors.  The  music  of  Andre  Previn  is  an  added 
plus  to  this  Mirisch  Co.  presentation. 

James  Cagney,  Horst  Buchholz,  Pamela  Tilfin,  Arlene 
Francis,  Lilo  Pulver,  Howard  St.  John,  Hanns  Lothar. 


BachelorFlat  F 

20th-Fox  (201)  91  Minutes  Rel.  Jan.  '62 

If  laughter  is  a slide  rule  for  a successful  comedy,  then 
this  one  should  be  a bell-ringer  because  a sneak  preview 
audience  greeted  "Bachelor  Flat"  with  resounding  howls. 
Conservative  audiences  might  think  it  a bit  too  broad  and 
hardly  logical.  But  if  advertised  as  a piece  of  pure  hokum 
and  escapist  entertainment  with  a capital  E,  then  any  the- 
atre will  have  a captive  audience.  'The  film  has  slices  of 
romance,  slapstick,  drawing  room-type  humor  and  just  plain 
corn.  Terry-'Thomas,  a British  favorite,  has  a fitting  role  in 
his  first  American  picture,  that  of  a professor  of  archaeology 

in  a California  college  who  is  loved  by  his  students  who 

■iTO’  resent  his  forthcoming  marriage  to  Celeste  Holm,  a fashion 
designer.  Tuesday  Weld  is  quite  charming  as  Celeste's 
daughter  whom  Terry-Thomas  doesn't  know  exists,  not  know- 
ing that  his  bride-to-be  had  been  married  before.  Richard 
Beymer,  as  a free-loading  law  student,  is  well  cast  as  the 
romantic  foil  to  Miss  Weld.  The  situations  are  largely  con- 
trived and  the  boxoffice  potentials  will  rest  on  the  promotion 
to  attract  comedy-hungry  patrons.  Jack  Cummings  pro- 
duced and  Frank  Tashlin  directed  from  a screenplay  by 
Tashlin  and  Budd  Grossman  and  based  on  a play  by  the 
latter.  De  Luxe  Color  is  an  asset. 

Tuesday  Weld,  Richard  Beymer,  Terry-Thomas,  Celeste 
Holm,  Francesca  Belloni,  Howard  McNear. 


Capture  That  Capsule!  F 

Riviera — States  Rights  75  Minutes  Rel.  Oct.  '61 

Audiences  alerted  to  the  topical,  timely  aspects  of  this 
states-righter  entry  will  find  events  not  unlike  many  appear- 
ing on  page  one  of  key  city  dailies  the  country  over.  Tracing 
the  fantastic  scheme  of  a spy  ring  to  recover  an  American 
capsule  returning  from  orbit,  the  producer-director  Will  Zens 
manages  to  convey  ample  dramatic  moments,  although  the 
acting  won't  figure  in  any  Oscar  Awards.  The  Jan  Elblein- 
Zens  screenplay  adheres  faithfully  to  the  tried-and-true  of  the 
good  besting  the  wicked  might,  despite  the  obvious  fact  from 
the  outset  that  the  U.S.  forces  aren't  going  to  win  out  very 
quickly.  Richard  Miller  is  the  leading  government  man, 
aided  by  Pat  Reynolds,  among  others.  Dick  O'Neil  and 
Richard  Jordahl  represent  the  enemies  of  the  United  States 
who  will  spare  no  effort  to  breach  our  national  security.  To 
its  credit,  "Capture  That  Capsulel"  contains  government 
footage  of  missiles  and  aircraft,  giving  the  overall  effect  one 
of  authenticity.  For  the  kiddies,  there's  a whimsical  sequence 
wherein  a little  boy  (Michael  David)  finds  a nose  cone 
stolen  by  the  international  tough-guys.  The  exploitation 
-.ET  stress  should  concentrate  heavily  on  the  space  race.  Vilis 
Lapeniecks  was  director  of  photography. 

Richard  Miller,  Dick  O'Neil,  Richard  Jordahl,  Pat  Bradley, 
Carl  Rogers,  Dorothy  Schiller. 


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t (2)  individually,  by  company,  in  any  stan  dard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 

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moy  be  obtained  from  Associated  Publications,  825  Von  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2584 


BOXOFnCE  BookinGuide  Dec.  4.  1961 


2583 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


THE  STORY:  "One,  Two,  Three"  (UA) 

James  Cagney,  executive  with  Coca-Cola  in  Berlin,  has  his 
eye  on  the  job  of  head  of  European  operations  for  the  com- 
pany. He  believes  he's  got  it  made  when  his  big  boss  asks  »KAi 
him  and  wife  Arlene  Francis  to  take  care  of  teenage  daugh-  ^ra)- 
ter  Pamela  Tiffin  while  she's  in  Berlin  on  vacation  from 
school.  All  goes  well  until  Pamela  meets,  falls  in  love  with 
and  marries  East  Berliner  beatnik  Horst  Buchholz,  Commie 
card  carrier  and  avowed  hater  of  American  "capitalists." 

When  Cagney  hears  that  her  parents  are  arriving  in  Berlin 
to  fetch  their  daughter,  he  goes  into  high  gear  to  protect  his 
position  with  father.  In  a series  of  hilarious  situations,  dur- 
ing which  Cagney  manages  to  annul  the  marriage  only  to 
discover  Pamela  is  pregnant,  Arlene  finally  convinces  her 
husband  he  can't  tamper  with  true  love,  and,  in  the  nick  of 
time,  he  manages  to  turn  Horst  into  an  acceptable  son-in- 
law  and  future  American  citizen. 

EXPLOITIPS: 

Tout  all  topliners,  particularly  Cagney  in  a return  to  the 
type  of  role  that  he's  famous  for.  Use  current  headlines  on 
East  and  West  Berlin  to  decorate  lobby  windows.  Play  up 
Wilder  and  Diamond's  earlier  hits  and  Oscar  winners. 

CATCHLINES: 

See  Splitsville,  West  Berlin — the  Hottest  Spot  in  the  World 
. . . James  Cagney  in  a Story  As  Up  to  Date  As  Today's  Head- 
lines ...  A Comic  Yarn  About  a Rich  American  Girl  and  an 
East  Berlin  Beatnikl 


THE  STORY:  "Bachelor  Flat"  (20th-Fox) 

Terry-Thomas,  a popular  college  professor,  leases  the 
apartment  of  his  fiancee.  Celeste  Holm,  while  she  is  on  a 
trip  to  Europe.  When  her  daughter,  Tuesday  Weld,  runs 
away  from  boarding  school  and  comes  home,  she  finds  the 
professor  living  there.  Terry-Thomas  doesn't  know  that  Miss 
Holm  had  been  married  before  and  has  a daughter.  Tues- 
day pretends  she  is  a juvenile  delinquent  and  insists  on 
living  in  the  apartment.  Meanwhile,  Richard  Beymer,  a law 
student  who  lives  in  a trailer  on  the  property,  has  been  at- 
tracted to  Tuesday  and  offers  legal  advice.  He  also  tells  the 
professor  that  the  only  way  he  can  get  women  to  stop 
chasing  him  is  to  act  aggressive  and  do  the  chasing  himself.  ■ '• 
He  takes  the  advice,  gets  intoxicated  and  chases  all  the 
women  on  the  nearby  beach  just  as  Miss  Holm  returns  from  ■‘' 
Europe.  Shocked  at  what  she  sees,  she  breaks  off  the  en- 
gagement until  she  learns  what  has  happened  and  all  ends 
well. 

EXPLOITIPS: 

The  picture  lends  itself  to  a fashion  show  or  fashion  tieup 
because  Miss  Holm  is  a designer  in  the  film.  For  a street 
ballyhoo,  send  an  English-looking  man  out  with  bowler, 
jacket,  spats,  undershorts  and  umbrella  with  suitable  sign 
on  back. 

CATCHLINES: 

Take  a New  Lease  on  Laughter  . . . The  Merriest  Mixings 
Since  Girls  Discovered  Boys. 


THE  STORY:  "Capture  That  Capsule!"  (Riviera) 


THE  STORY:  "Summer  and  Smoke"  (Para) 

In  a small  Mississippi  town,  Geraldine  Page,  a lonely,  re- 
pressed spinster  with  neurotic  ideals  about  sex,  has  long 
I adored  the  wild,  rebellious  Laurence  Harvey,  son  of  the  em- 
Bror  bittered  doctor  next  door,  John  Mclntire.  Although  intrigued 
by  Geraldine's  shy,  inhibited  gropings  towards  love,  Harvey 
takes  up  with  Rita  Moreno,  the  earthy  daughter  of  a gam- 
bling casino  owner.  When  Harvey  and  Rita  are  carousing 
with  friends  during  his  father's  absence,  Geraldine  calls  the 
doctor,  who  storms  in  and  is  accidentally  shot.  After  his 
father's  death,  Harvey  reforms  but  refuses  Geraldine's  offer 
of  love  to  marry  an  adoring  teenager,  Pamela  Tiffin.  TTne  de- 
feated Geraldine  finally  strikes  up  an  acquaintanceship  with 
a passing  salesman — a first  step  towards  a life  of  shame. 
EXPLOITIPS: 

Tennessee  Williams'  name  is  the  chief  selling  angle  be- 
cause of  his  many  films  based  on  other  stage  plays. 
Geraldine  Page  should  be  exploited  as  a probable  Academy 
Award  winner  in  1962,  as  was  Anna  Magnani  in  Williams' 
"The  Rose  Tattoo."  Herald  Laurence  Harvey  as  giving  his 
finest  portrayal  since  "Room  at  the  Top." 

CATCHLINES: 

Tennessee  Williams'  Story  of  Unfulfilled  Love — It  Explores 
the  Souls  of  a Man  and  a Woman  . . . Geraldine  Page,  Bril- 
liant Broadway  Star,  and  Laurence  Harvey,  Noted  for  His 
"Room  at  the  Top,"  in  Tennessee  Williams'  Earthy,  Ironic 
Story  of  Small  Town  Life. 


THE  STORY:  'The  Roman  Spring  of  Mrs.  Stone"  (WB) 

Following  the  death  of  her  husband,  wealthy  Broadway 
actress  Vivien  Leigh  makes  her  home  in  Rome,  where  she 
drifts  unhappily  until  she  meets  young  gigolo  Warren 
Beatty,  who  woos  her  in  hopes  of  becoming  her  well-kept 
lover.  She  succumbs  to  his  charms  and  innocently  believes 
that  their  love  will  endure.  In  her  new  found  happiness,  she 
ignores  the  pleas  of  friends  to  give  Warren  up  and  return  to 
her  former  life  in  New  York.  Their  relationship  continues  until 
Hollywood  starlet  Jill  St.  John  arrives  in  Rome  and  there  is  an 
immediate  attraction  between  her  and  Beatty.  Vivien  finds 
she  is  jealous  and  ultimately  loses  all  restraint  which  cul- 
minates  in  an  ugly  quarrel  with  her  lover.  When  she  sees 
ay*^  o Warren  enter  Jill's  hotel,  she  knows  everything  is  over 
— between  herself  and  the  Italian  youth.  She  returns  to  her 
apartment  and  invites  another  young  man  up  to  visit  her. 
It  is  now  too  late  to  turn  back.  She  will  spend  the  rest  of 
her  life  wantonly  with  one  eager  gigolo  after  another. 
EXPLOITIPS: 

Ask  book  stores'  cooperation  in  displaying  Tennessee 
Williams'  book  along  with  stills  from  the  picture.  Tout  mar- 
quee-mighty cast.  Entice  younger  adults  through  Warren 
Beatty  ("Splendor  in  the  Grass"). 

CATCHLINES: 

Vivien  Leigh  Returns  to  the  Screen  in  Another  Dramatic 
Role  . . . Warren  Beatty  and  Vivien  Leigh  Are  Lovers  in  This 
Stirring  Drama  of  Adult  Love. 


THE  STORY: 


"Wild  for  Kicks"  (Victoria) 


A special  rocket  missile  with  a secret  data  capsule  takes 
off  from  Cape  Canaveral  and  olaces  a satellite  into  orbit.  A 
spy  ring  receives  technical  information  from  a contact,  which 
allows  it  to  plot  the  satellite's  course.  The  Air  Force,  CIA 
and  FBI  have  been  in  on  the  plotting  from  the  start,  how- 
ever, purposefully  feeding  out  totally  false  information  with 
their  own  "spies,"  as  plants.  To  cooperate  still  further,  they 
drop  a prepared  dummy  into  the  general  area  where  the 
spies  are  searching.  Inside  the  capsule  is  a miniature  radio 
transmitter  which  informs  government  agents  of  the  spies' 
location.  A chase  develops  through  ocean  and  land  areas, 
highlighted  by  a murderous  encounter  with  skin  divers,  a 
careening  ride  in  a stolen  sports  car  climbing  around  hair- 
pin turns  and  a humorous  frustrating  chase  after  a lively 
little  boy  scampers  off  with  the  capsule.  The  government 
agents  round  up  the  spies. 

EXPLOITIPS: 

As  timely  as  page  one,  this  has  a unique  tieup  for  dis- 
tribution of  an  authentic  replica  of  the  real  space  capsule 
that  carried  Comdr.  Alan  Shepard  jr.  into  outer  space. 

CATCHLINES: 

A Modern-Day  Conspiracy  . ..  . But  Will  It  Succeed?  . . . 
Cunning  and  Crafty  . . . But  They  Cannot  Evade  Their 
Pursuers! 


When  David  Farrar,  a wealthy  British  widower,  brings  his 
French  bride,  Noelle  Adam,  back  with  him  to  London,  his 
teenage  daughter,  Gillian  Hills,  openly  shows  her  dislike  of  a 
stepmother  only  a few  years  older  than  herself.  Gillian 
sneaks  out  every  night  to  dance  and  carouse  with  her  young 
pals  in  a beatnik  dive,  just  across  the  street  from  a strip- 
tease parlor  run  by  Christopher  Lee.  When  Noelle  follows  her 
stepdaughter  to  the  beatnik  spot,  she  is  rebuffed  by  the  girl. 
Gillian  accidentally  discovers  that  one  of  the  strippers  was  a 
former  pal  of  Noelle.  Invading  the  strip-tease  place  to 
blacken  her  stepmother's  reputation,  Gillian  is  accosted  by 
Lee.  Later,  Gillian  is  trapped  by  Lee  and  he  is  found  mur- 
dered. But  Noelle  manages  to  learn  the  identity  of  the  real 
killer  and  saves  Gillian  from  disgrace.  The  girl  is  then  re- 
united with  her  father  and  new  stepmother. 

EXPLOITIPS: 

The  title  lends  itself  to  sensational  displays  of  dancing  girls 
and  strip-teasers  on  the  theatre  front.  David  Farrar  and 
Christopher  Lee  are  well  known  to  U.S.  fans  through  their 
many  British  imports  while  Shirley  Anne  Field,  who  plays  a 
supporting  role,  has  recently  attracted  attention  in  "Saturday 
Mc  Night  and  Sunday  Morning"  and  "The  Entertainer." 
CATCHLINES: 

My  Mother  Was  a Stripper— I Want  to  Be  a Stripper,  Too 
. See  the  Teenagjers  Go  Wild  for  Kicks  With  Drag  Races, 
Parties  in  the  Jive  Dives  and  Loose  Living. 


{ 


i 


BOXOFHCE  BookinGuide  ::  Dec.  4,  1961 


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• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


CKflRini!  HOUSt 


HELP  WANTED 

Representative  Wanted:  To  sell  adver- 
tising in  theatre  outdoor  frame  service. 
Protected  territory.  Write  or  wire:  Romar- 
Vide  Company,  Chetek,  Wisconsin. 

Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 


Working  manager  wanted  for  small 
town  indoor  in  Kentucky.  State  experience, 
references  and  salary  required.  Boxoffice 
9389. 


POSITIONS  WANTED 

Manager  or  Man  and  Wife  combination. 
20  years  hardtop  and  drive-in  experience. 
Prefer  small  town  or  neighborhood  situa- 
tion South  or  West.  Salary  or  will  operate 
on  percentage.  Boxoffice  9388. 


EQUIPMENT  WANTED 

TOP  PRICES  PAID  ...  For  X-L,  Cen- 
tury and  DeVry  projectors,  CinemaScope 
lenses,  etc.  What  have  you?  Star  Cinema 
Supply,  621  West  55th  Street,  New  York  19. 


INTERMISSION  TAPES 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


POPCORN  MACHINES 


Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVIN  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price,  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 


Complete  drive-in  equipment  and  con- 
cessions for  sale.  All  slightly  used.  Write 
for  complete  information:  Oliver  P.  Chan- 
dler  jr.,  Box  235,  Clarksville,  Va. 


Drive-In  Theatres:  Use  "Rain-Pro- 

tectors  ';  Patent  pending;  Lease  plan;  10% 
increase  guaranteed;  Money  back  guar- 
antee. Kover-Kar,  Inc.,  No.  8 Exchange 
Street,  Rochester  14,  New  York. 

Drive-In  Theatre  Tickets!  100,000  1x2" 
special  printed  roll  tickets,  $37.95.  Send 
for  samples  of  our  special  printed  stub 
rod  tickets  for  drive-ins.  Safe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 


BUY!SELL!TRADE! 


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GENERAL  EQUIPMENT— USED 

400  American  seats,  $4.00  each.  Com- 
plete Century,  R.C.A.  or  Simplex  sound 
equipments,  start  at  $200.  Will  sell  heads, 
amplifiers  or  speakers  separately.  Ask 
for  our  list  of  projection  equipment  and 
accessories.  Jones  Projector  Co.,  2727  Sixth 
Street,  Cuyahoga  Falls,  Ohio.  Phone  WA 
8-2480. 


Regular  Simplex  mechanisms,  DB-rear 
shutter,  CinemaScope  sprockets;  good 
condition,  $50;  Motiograph  mechanisms, 
complete,  $15.  F.O.B.  Boston.  Projection 
Equipment  Service  Co.,  11  Winchester 
Street,  Boston  16,  Mass. 


AUTOMATIC  CHANGEOVERS,  (less 
switch).  Pair,  $24.95;  2,000'  Film  Cabinets, 
new  Sternmade,  per  section,  $1.95;  3-Speed 
Nonsync  Turntables,  $14.95;  16"  upper 

Simplex  magazines,  $4.95.  S.O.S.,  602  W. 
52nd,  New  York  19. 


Used  3 years,  very  clean.  135  z'lp 
Strong  lamps  and  rectifiers.  2,300.00  260 
’.att  Altec  amplifier.  1220  E.  7th  St,, 
Charlotte,  N.  C. 


GENERAL  EQUIPMENT— NEW 

SUNPROOF,  RAINPROOF  MASONITE 
MARQUEE  LETTERS,  fit  all  signs.  Sample 
free.  Black  or  red.  4"-40c;  8"-60c;  10"-75c; 
12"-$1.00;  14"-$1.50;  16"-$1.75;  17"-$2.00; 

24"-  $3.0O  (10%  discount  100  letters  or 
over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  York  19. 


FILMS  FOR  SALE 


16mm  sound  films.  Mr.  Phillips,  Box  263, 
Bolton,  Georgia. 


FILMS  WANTED 


16mm  sound  films  in  A-1  condition  Will 
purchase  large  or  small  lots.  Leon  Du- 
quette, 97  Snow,  Fitchburg,  Mass. 


THEATRES  WANTED 


Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


Wanted:  Indoor  in  So.  California.  Write 
J.  C.  Reynolds,  1752  N.  Serrano,  Los  An- 
geles 27. 


THEATRES  FOR  SALE  OR  LEASE 

For  sale  or  lease:  Modern  560-seat,  in- 
door theatre.  Also  300-car  drive-in,  good 
equipment,  midwest  Georgia  town,  3,000 
population,  no  competition  within  20 
miles.  Rich  farm  and  industrial  town. 
Possession  given  January  1.  Contact  J.  E. 
Martin,  Montezuma,  Ga. 


THEATRES  FOR  SALE 


West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 


For  Sale:  Two  theatres,  1 indoor,  345 
seats;  1 drive-in,  320  speakers,  both 
within  five  miles.  New  equipment,  no 
competition.  $100,000,  half  cash.  Separate 
or  both  tor  joint  consideration.  One  fully 
rented  business  block  and  A-1  office 
equipment  business.  Hunting  and  fishing 
at  your  door.  Other  immecfiale  interests 
Gord  Broughton,  Box  669,  Bancroft,  On- 
tario, Canada. 


For  Sale:  Indoor,  550  seats,  Oklahoma 
town.  Mel  Danner,  Waynoka,  Oklahoma. 


For  Sale:  444-seat  indoor  and  drive-in 
theatres  presently  doing  good  business  in 
Dublin,  Texas,  population  2,761.  Sales 
price:  Approximately  annual  gross.  T.  A. 
Hester,  Box  13227,  Dallas,  Texas. 


Indoor  and  drive-in,  Southern  Oklahoma. 
5,000  population.  Doing  nice  business.  No 
competition.  Health  and  age  forces  sale. 
Small  down  payment  will  handle.  Box- 
office  9385. 

For  Sale:  300-car  drive-in,  thriving 

Southwest  Kansas  county-seat  town. 
Farming,  livestock,  gas  and  oil  develop- 
ment. Reduced  price  and  very  favorable 
terms.  Address  C.  S.  Laird,  Meade,  Kan- 
sas. 


BUSINESS  STIMULATORS 

Bingo,  more  a.  lion!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St,,  New  York 
36,  N.  Y. 


Sure  Fire  Boxoffice  Attraction!  Bring 
people  back  to  your  theatre,  with  standing 
room  only!  We  will  film  a feature  length 
movie  in  sound  & color  of  your  home 
town.  Guaranteed  results.  Write  Mono- 
graph Pictures,  314  Robson  St.,  Columbus, 
'I'exas. 


BUSINESS  OPPORTUNITIES 

Have  opening  now  lor  alert  operator  to 
build  and  install  the  first  600-CAR  drive- 
in  theatre  in  a 66-acre  amusement  park  in 
Florida  between  Ft.  Lauderdale  and  Hol- 
lywood on  main  highway  of  over  40,000 
cars  passing  daiW.  Long  term  lease  up 
to  20  years  at  Fixed  rentals  of  $12,000 
yearly.  No  other  extras — no  percentages — 
no  increases  in  rentals.  This  is  probably 
the  biggest  money  maker  available  in 
Florida  today.  Contact  immediately  Hal 
Green,  President  and  Director  of  Dream- 
land Fun  and  Amusement  Park,  Ft. 
Lauderdale  581-7410,  Florida. 


For  Rent  or  Sale:  24  fully  equipped 
Brunswick  lanes,  well  established  operat- 
ing business,  choicest  location  . . . and 
. . . 50'xl20'  steel  & concrete  theatre  in 
Mission,  B.  C.  "LaSalle,"  945  Granville 
Street,  Vancouver,  B.  C. 


SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  — RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x2S",  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 

SEAT  RENOVATING:  Neat,  fast,  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Ed'sel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


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THEATRE  

STREET  ADDRESS  

TOWN  STATE 

NAME  POSITION  . 


BOXOFFICE  December  4,  1961 


Will  Make  and  Save  You  Money  in  62 


TELLS  YOU: 

Wkxi-  — 

Are  the  most  popular  stars 
Are  the  top  hit  producers 
Are  the  leading  directors 
Made  the  most  hit  pictures 
Turned  out  the  best  shorts 
Stars  in  what  '60-' 61  films 
Distributes  foreign  films 

'lOltai— 

Is  in  store  for  1962-63 
Are  the  year's  hit  films 
Was  their  boxoffice  rating 
Is  the  biggest  grosser 
Films  scored  above  average 
Films  scored  below  average 
Are  their  release  dates 
Is  their  running  time 
Reissues  are  available 


The  next  BOXOFFICE  BAROMETER — the  film  industry's  most 
complete  and  practical  booking  and  buying  guide — will  be 
published  soon  as  a second  section  of  BOXOFFICE. 

Long  established  as  the  most  authoritative  and  useful  refer- 
ence source  on  product  information,  BOXOFFICE  BAROMETER 
is  relied  upon  by  virtually  every  exhibitor  for  the  record  of  grosses 
and  ratings  at  the  boxoffice  of  films  that  have  played  during 
the  post  season.  No  other  source  is  so  complete  in  details  on 
released  pictures  and  their  stars  — as  well  as  on  the  complete 
data  covering  the  forthcoming  features. 

Contents  will  include;  The  All-American  Screen  Favorites  Poll  of 
1961 — Features  and  Shorts  Indexes  of  1960-61 — Picture  Grosses 
— Outstanding  Hits  — Production  Trends  — Advance  data  on 
films  in  production  or  completed  for  release  — Many  other  service 
features  of  practical  use-value  designed  to  help  attain  top  show- 
manship and  boxoffice  profits  in  1962. 


ANOTHER  "NO.  1"  SERVICE 
TO  ALL  SUBSCRIBERS  OF  THE 
INDUSTRY'S  NO.  1 MAGAZINE; 


A SEPARATELY  BOUND 
SECTION  OF 


TiSi  iios'jp'Bu 

n tiisuoo? 


Jeffrey  ffunter  in  the  role  of  Jesus,  in  the  Last  Supper  sequence  of  "King  of  Kings,"  the  MGM  release 
which  has  been  voted  the  November  BOXOFFICE  Blue  Ribbon  Award  by  the  National  Screen  Council. 
Council  members  cast  their  ballots  on  the  basis  of  a film's  general  entertainment  values  and  its  suit- 
ability for  family  viewing  . . . page  15. 


vBJ  Jb 

I 


"The  year’s  most  distinguished  and  exciting  film... 
Brilliantly  stylish  exercise  in  horror." 


—Evening  Standard 

"Superb,  terrifying  entertainment... will  hold  every 
fibre  of  your  attention.”  -Daily  MaH 

"There  is  room  at  the  top  for  another  winner... 
absorbing,  subtle  piece  of  filmmaking...!  guarantee 
you  will  not  easily  forget  this  film."  —Daily  Mirror 

"Beautiful  and  sensitive... had  me  pinned  breath- 
lessly to  my  seat... as  a ghost  story,  the  best  ever.” 

—Daily  Sketch 

"I  shivered . . . masterly . . .first-rate.”  -Evening  News 


A STRANGE  NEW 
EXPERIENCE 


^fvbclt 


FROM 

JACK  CLAYTON 

The  Director  of  "Room  at  the  Top' 


BE 

FOREWARNED 


In  your  own 
interests  see  this 
picture  from  the 
very  beginning  to 
the  mind-stunning 
end! 


Did  she 
really  see 
those  evil 
spirits ... 


or  was 


she  really 


the  love 


starved 


spinster 


the  innocents 


said  she 


was  ? 


DEBORAH  KERR, 

'^JhHocefu^ 

Based  on  the  story  "The  Turn  of  the  Screw"  by  HENRY  JAMES 

co-starring  PETER  WYNGARDE  and  MEGS  JENKINS 


"I  felt  skin  crawling  on  back  of  my  head  from  sheer 
nervous  tension... iciest  study  of  evil  spirits  ever 
brought  to  screen.”  -Daily  Express 


with  MICHAEL  REDGRAVE  as  "The  Uncle" 

PAMELA  FRANKLIN  and  MARTIN  STEPHENS  as  "The  innocents" 
Screenplay  by  WILLIAM  ARCHIBALD  and  TRUMAN  CAPOTE 

Executive  Producer  ALBERT  FENNELL  • Produced  and  Directed  by  JACK  CLAYTON  CltsiEis/iAScoPE 


WATCH  ACADEMY  AWARD  0PENIN6 
DECEMDER 15  IN  LA.I 


London  premiere  breaking 
records  of  every  major  film 
to  play  Carlton  Theatre! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 

BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN ..  Executive  Editor 
JESSE  SHLYEN.  ..  .Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Puglication  Offices:  825  Van  Brunt  Blvd. 
Kansas  City  24,  Mo.  Nathan  Cohen,  R\- 
ecutive  Editor;  Jesse  Shlyen,  Managing 
Editor;  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  Editor;  I.  L. 
Thatcher,  Editor  The  Modern  Theatre 
Section.  Telephone  CHestnut  1-7777. 
Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
M.  Mersereaii,  Associate  Publisher  & 
General  Manager;  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices:  Editorial — 920  N.  Mich- 
igan Ave.,  Chicago  11,  111.,  Frances  B. 
Clow,  Telephone  superior  7-3972.  Adver- 
tising— 5S09  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telei>hone  LOngbeach 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif,  Telephone  Hollywood  5-1186. 
Equipment  and  Non-Film  Advertising — 
672  S.  Lafayette  Park,  Los  Angeles, 
Calif.  Bob  Wettstein,  manager.  Tele- 
phone Dunkirk  8-2286. 

London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  is  in- 
cluded in  the  first  issue  of  each  month. 

Atlanta:  Jean  Mullis,  P.  0.  Box  1695. 
Albany;  J.  S.  Conners,  140  State  St. 
Baltimore:  George  Browning,  119  B. 

25th  St. 

Boston:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr.  301  S.  Church 
Cincinnati:  Frances  Hanford,  UNiverslty 
1-7180. 

ClevelaiMi:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Oestreicher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Guinan,  5927  Winton. 
Denver:  Bruce  Marshall,  2881  S.  Cherry 
Way. 

Des  Moines:  Pat  Cooney,  2727  49th  St. 
Detroit:  H.  F.  Reves,  906  Fox  Theatre 
Bldg..  WOodwaid  2-1144. 

Hartford:  Allen  M.  Widem,  CH  9-8211. 
Indianapolis:  Norma  Geraghty,  436  N.  Il- 
linois St. 

Jacksonville:  Robert  Cornwall,  1199  Mge- 
wood  Ave. 

.Memphis:  Null  Adams,  707  Spring  St. 
.Miami:  Martha  Lumraus,  622  N.E.  98  St. 
.Milwaukee:  Wm.  Nichol,  2251  S.  Layton. 
•Minneapolis:  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker.  911  N.  51st  St. 
Philadelphia:  A1  Zurawski,  The  Bulletin. 
Pittsburgh:  It.  F.  Klingensmith.  516  Jean- 
ette. Wilkinsburg,  CHurchill  1-2809. 
Portland,  Ore.:  Arnold  Marks,  Journal. 
Providence:  Guy  Langley,  388  Sayles  St. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  Oty,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 
2-9537. 


In  Canada 

.Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo.  Sam  Babb. 
Toronto:  2675  Bayview  Ave.,  Willowdale, 
Ont.  W.  Gladish. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St..  Jack  Droy. 

Winnipeg:  93  Albert  St.,  Barney  Brookler. 

Member  Audit  Bureau  of  Circulations 

Second  Class  postage  paid  at  Kansas  City. 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

DECEMBER  11,  1961 

Vol.  80  No.  8 


STAR-BUILDING  'CRUSADE' 


At  long  last  the  concrete  and  concerted 
effort  needed  to  develop  new  stars  is 
getting  under  way,  under  the  guiding  hand  of 
Robert  W.  Selig,  vice-president  and  general 
manager  of  National  Theatres  & Television,  Inc. 
This  is  the  all-out  “crusade”  that  was  proposed 
at  the  recent  Theatre  Owners  of  America  con- 
vention in  New  Orleans  in  which  production, 
distribution  and  exhibition  are  to  give  their 
fullest  cooperation.  It  incorporates  use  of  the- 
atre screens,  lobbies,  newspapers  and  other  tie- 
ins,  in  which  all  three  key  branches  of  the  in- 
dustry are  to  do  their  share. 

To  introduce  the  new  personalities,  a two-reel 
film  will  be  provided  by  the  Association  of  Mo- 
tion Picture  Producers.  Two  nominees  from 
each  major  studio  will  be  featured.  According 
to  Mr.  Selig,  10,000  theatres  already  have  agreed 
to  show  this  short  subject  for  which  they  will 
pay  a nominal  rental  fee,  thus  contributing  to- 
ward defraying  the  cost  of  the  campaign.  He  also 
reported  that  25  leading  newspapers  have  agreed 
to  devote  news  space  to  the  project.  And  a 40x60 
lobby  display  will  serve  to  keep  the  new  faces 
before  the  moviegoers. 

To  be  most  effective,  a continuing  effort  will 
have  to  be  made  at  the  local  level  by  exhibitors. 
In  addition  to  the  two  nominees  from  each  studio 
that  will  appear  in  the  short  subject,  there  will 
be  many  other  promising  young  people  who  will 
merit  extra  plugs  on  the  part  of  exhibitors  via 
their  screens,  in  their  advertising  and  publicity. 
Pressbooks,  too,  should  give  extra  attention  to 
these  new  players  and  provide  illustrated  bi- 
ographical sketches  that  can  readily  be  made 
available  to  newspapers.  Regular  contact  by  ex- 
hibitors with  newspaper  editors  will  garner  ad- 
ditional cooperation.  Those  exhibitors  who  issue 
programs  or  use  heralds  can  put  them  to  use  in 
building  interest  in  the  new  faces. 

Reflecting  on  the  big  names  of  the  past,  some 
of  which  retained  high  boxoffice  value  for  a 
quarter  of  a century  or  more,  it  is  noted  that, 
for  the  most  part,  they  came  to  the  screen  as 
complete  unknowns.  There  were  overnight  “dis- 
coveries” resulting  from  an  extraordinary  per- 
formance in  one  of  the  pictures  in  which  the 
player’s  talent  stood  out.  But  that  alone  didn’t 
make  the  star.  It  was  the  continuing  promotion, 
through  publicity,  through  accenting  that  player’s 
appearances  in  upcoming  pictures,  through  per- 
sonal appearances — even  in  neighborhood  the- 
atres around  the  country — and  the  whole  range 
of  all-out  effort  in  the  development  process  that 
did  the  job. 

In  a way,  this  might  be  likened  to  experimental 
laboratories  which  many  businesses  support  to 
discover  new  products  or  new  ways  of  making 
older  ones  more  attractive  to  the  buying  pub- 
lic, thus  perpetuating  interest  in  the  basic  item. 


This  marks  their  investment  in  the  future.  Dis- 
covering new  personalities  and  developing  them 
into  stellar  attractions  is  one  of  the  motion  pic- 
ture industry’s  ways  of  keeping  alive  interest  in 
its  product.  It  is  an  investment  essential  to  this 
industry’s  well-being — present  and  future. 

Sometimes  quick  dividends  are  derived.  But  per- 
petuation of  the  pay-off  rests  in  continuing  the 
work  on  a full-time  and  permanent  basis,  with 
producers,  distributors  and  exhibitors  keeping 
at  it  all  the  way. 

★ ★ 

. . . And  Selling  Ourselves 

Using  theatre  screens  to  promote  our  own 
business,  as  will  be  done  in  the  above-reported 
instance,  is  something  that  should  be  given 
greater  attention  than  has  been  the  case.  As  an 
exhibitor  subscriber  has  written  us,  “We  just 
don’t  do  enough  of  that  type  of  promotion.  We 
show  shorts  on  bowling,  golf,  water  sports  and 
everything  that  keeps  folks  away  from  the 
movies,  but  no  time  or  thought  or  planning  are 
given  to  any  shorts  which  might  again  glamorize 
our  business.” 

This  was  done  some  years  ago,  when  a series 
of  shorts  selling  the  movie  theatre  to  the  pub- 
lic was  made  available  to  exhibitors  and  served 
an  excellent  institutional  purpose.  The  Council 
of  Motion  Picture  Organizations,  in  cooperation 
with  the  exhibitor  organizations  and  producers 
and  distributors,  sponsored  these  films.  Recently, 
a plan  for  reviving  and,  perhaps,  updating  this 
series  was  announced,  but  it  has  lain  dormant. 

Prompting  the  exhibitor’s  letter  was  the  film 
recently  shown  by  Universal  at  the  TOA  con- 
vention and,  subsequently,  to  various  exhibitor 
groups  around  the  country.  “This,”  he  says,  “im- 
pressed the  exhibitors  who  saw  this  film,  which  I 
think  should  also  be  shown  in  the  nation’s  the- 
atres to  our  patrons.  It  would  whip  up  interest 
in  forthcoming  product,  new  stars,  etc.” 

He  then  suggests  that  a short  to  which  all 
the  picture  companies  would  donate  clips  be  com- 
piled and  made  available  for  showings  in  the- 
atres. That,  of  course,  is  the  composition  of  the 
short  to  be  used  in  the  “new  faces”  campaign. 
But  that  may  not  include  enough  of  promotional 
effect  for  product  generally.  We  recall  that  some 
years  ago,  MGM  made  available  a two-reel  sub- 
ject, along  the  lines  the  exhibitor  subscriber 
suggests,  for  theatre  showings  and  it  created 
widespread  public  interest,  not  only  in  that 
company’s  forthcoming  product  but  for  the  in- 
dustry as  a whole. 


ALLIED  CONVENTION  REPORT 


HOLDING 
OF  BIG 

Long  Wait  for  Roadshows 
By  Smaller  Theatres  Is 
Criticized  by  Allied 

By  AL  STEEN 

MIAMI  BEACH — The  practice  of  delay- 
ing availabilities  of  roadshow  caliber  pic- 
tures and  some  regular-release  features  to 
the  subsequent-run  theatres  “smacks  of 
illegality,”  Allied  States  Ass’n  declared  at 
its  convention  here  this  week,  and  said  it 
intends  to  do  something  about  it. 

The  association,  however,  hopes  to  bring 
an  end  to  this  policy  on  a plane  of  negotia- 
tion with  the  film  companies,  rather  than 
resorting  to  legal  channels. 

RESOLUTION  IS  DRAFTED 

When  the  matter  came  to  the  floor  of 
the  convention  Tuesday  ( 5 ) , there  was  an 
initial  tendency  to  make  a bee  line  for  the 
Department  of  Justice  to  obtain  a clarifi- 
cation as  to  the  legality  of  the  practice 
and,  at  the  same  time,  call  on  company 
heads  in  an  effort  to  change  existing 
policies.  The  i-esolutions  committee  was  in- 
stimcted  to  draft  a resolution  to  that  effect. 

However,  when  the  resolution  was  pre- 
sented to  the  convention  at  the  final  ses- 
sion, immediate  objections  to  the  procedure 
came  from  many  delegates.  This  was  not 
the  “new  Allied,”  running  first  to  the  Jus- 
tice Department  and  the  courts,  some  of 
them  declared.  Apparently,  there  had  been 
a misunderstanding  among  the  exhibitors 
as  to  what  the  original  resolution  provided. 

At  the  Thursday  (7)  session,  Alden  Smith 
of  the  Michigan  affiliate  rose  to  complain 
that  adoption  of  the  original  resolution  as 
it  pertained  to  the  Justice  Department 
would  defeat  all  the  progress  made  by 
Allied  at  the  convention,  and  would  “set 
the  organization  back  ten  years.”  Leonard 
Leventhal  of  the  Upper  New  York  State 
unit  said  he  regarded  it  as  the  “only  sour 
note”  of  the  meeting. 

At  this  point  it  was  decided  to  change 
the  resolution  so  that  Allied’s  national 
officers  would  merely  obtain  a “legal 
opinion”  concerning  the  handling  of  spe- 
cial-release pictures  but  still  proceed  with 
meetings  at  the  homeoffice  level,  rather 
than  putting  it  on  a Dof  J basis. 

ORDERLY  RELEASE  PLAN 

The  convention  also  called  for  improved 
procedures  in  establishing  orderly  release 
of  feature  pictures,  and  instructed  the 
board  of  directors  to  formulate  a plan  for 
a proper  territorial  release  of  all  pictures. 

Trade  practices  held  the  spotlight 
throughout  most  of  the  convention  and 
speakers  from  the  floor  leveled  their  at- 
tacks on  the  bunching  of  product  and  lack 
of  orderly  release,  shortage  of  prints,  dearth 
of  suitable  product  for  kiddie  shows,  com- 
pulsory competitive  bidding  and  the  Na- 
tional Screen  Service-Columbia  Pictures 
controversy  over  trailer  and  accessories 
production. 


BACK  AVAILABILITY 
ONES'  CHALLENGED 


Skouras  Warns  Toll  TV 
To  Be  Taken  Seriously 

Miami  Beach — Exhibitors  are  not 
taking  the  threat  of  toll  television 
seriously  enough,  Spyros  P.  Skouras, 
president  of  20th  Century-Fox,  warned 
exhibitors  at  the  Allied  States  Ass’n 
convention  here  this  week. 

“If  it  ever  gains  a foothold,  it  could 
wipe  out  the  investment  of  most  the- 
atres in  the  United  States,”  he  de- 
clared. Skouras,  who  made  a surprise, 
last-minute  appearance,  spoke  at  a 
luncheon  hosted  by  National  Screen 
Service  Thursday  (7). 

The  2C'th-Fox  president  urged  the- 
atremen  to  police  themselves  against 
the  showing  of  immoral  motion  pic- 
tures, warnings  that  the  quick-buck 
activities  of  a few  exhibitors  eventually 
will  bring  a loss  of  attendance  in  all 
theatres.  He  said  he  was  opposed  to 
classification  of  films  because  this 
would  bring  on  a flow  of  adult  pic- 
tures by  irresponsible  producers  will- 
ing to  trade  on  the  tag  “for  adults 
only.” 

As  for  the  Saturday  night  showings 
on  NBC  of  20th  Century-Fox  pictures, 
Skouras  said  surveys  showed  they  did 
not  injure  attendance  at  theatres. 


In  each  instance.  Allied  will  pursue  a 
course  of  action  to  correct  the  various 
practices  which  the  members  asserted  were 
abusive.  Committees  will  be  appointed  to 
handle  the  many  phases.  It  was  generally 
conceded  that  the  withholding  of  import- 
ant product  from  the  subsequent -runs 
posed  one  of  the  most  dangerous  facets  of 
theatre  operations  today  and  that  the  prac- 
tice must  be  stemmed. 

The  initial  convention  session  started  off 
with  much  of  the  fiery  display  that  used 
to  mark  the  Allied  conventions  of  several 
years  ago.  The  criticism  of  distribution’s 
handling  of  roadshow  pictui*es  stemmed 
from  Marshall  Fine’s  keynote  address  in 
which  he  said  that  the  film  companies 
were  losing  revenue  in  withholding  the 
pictures  from  a normal  subsequent  run  re- 
lease pattern. 

“Ben-Hur”  and  Metro-Goldwyn-Mayer 
came  in  for  severe  critical  remarks,  the 
charges  being  that  the  smaller  theatres 
could  not  buy  the  picture  on  any  tenns.  It 
also  was  felt  that  by  the  extended  engage- 
ments of  the  prior  nms,  the  picture  had 
been  “milked”  by  the  time  it  reached  the 
subsequents. 

It  was  further  charged  that  the  handling 
of  “Spartacus”  by  Universal,  “Exodus”  by 
United  Artists  and  “Can-Can”  by  20th 
Century-Fox  had  resulted  in  poor  perfonn- 
ances  in  the  subsequent  runs,  financial  loss 
to  exhibitors  and  less  return  to  producers 
and  the  distributing  companies. 


Wilbur  Snaper  of  New  Jersey,  a fonner 
Allied  president,  opened  the  discussion  by 
stating  that  when  MGM  was  in  trouble  a 
few  years  ago,  the  exhibitors  had  rallied 
to  its  assistance  in  various  ways,  but  now 
many  of  those  same  exhibitors  were  imable 
to  cash  in  on  “Ben-Hur.” 

Ben  Marcus,  board  chairman  of  Allied, 
said  he  was  not  opposed  to  special  han- 
dling of  pictui’es  but  that  it  was  a mistake 
not  to  handle  them  in  an  orderly  fashion. 
He  said  the  mishandling  of  them  had 
caused  the  companies  to  miss  out  on  be- 
tween $10,000,000  and  $15,000,000  in  addi- 
tional revenue. 

ASKS  TO  CHECK  LEGALITY 

Irving  Dollinger,  also  of  New  Jersey,  sug- 
gested that  AlUed  seek  legal  advice  as  to 
what  the  legal  status  of  the  withholding  of 
the  pictures  might  be  and  his  remarks  led 
to  proposals  that  Alhed  go  to  the  De- 
partment of  Justice  on  the  matter.  There 
were  others  who  preferred  to  meet  first 
with  the  sales  managers  and  then  go  to 
the  government  if  no  satisfaction  was  ob- 
tained. And  still  others  favored  doing 
both — query  the  Justice  Department  while 
confeiTing  with  the  sales  heads. 

A show  of  hands  revealed  that  the  dele- 
gates appeared  to  be  evenly  divided  on  the 
matter  and  it  was  refeiTed  to  the  resolu- 
tions committee. 

The  bunching  of  product  by  the  distri- 
butors was  criticized  by  most  of  the  speak- 
ers who  charged  that  distribution  released 
impoi-tant  pictm’es  during  holiday  periods 
and  then  withheld  pictures  which  exhibitors 
could  use  at  other  times.  Marcus  said  this 
was  the  only  industry  that  held  back  mer- 
chandise from  customers  willing  to  buy  and 
that  the  policy  was  driving  patrons  away 
from  the  theati’es.  It  was  pointed  out  by 
others  that  film  was  just  as  perishable  os 
vegetables  and  that  pictures  must  be  de- 
livei'ed  when  they  were  fresh. 

There  also  were  implications  that  in- 
ability to  obtain  prints  on  contracted  pic- 
tures was  artificial  because,  it  was  alleged, 
there  appeai'ed  to  be  plenty  of  prints  for 
the  larger  situations  but  they  disappeared 
when  the  smaller  situations  needed  them. 
An  instance  was  cited  wherein  there  were 
460  prints  available  on  a picture  one  No- 
vember but  there  was  a shortage  in  De- 
cember when  smaller  theatres  wanted  the 
picture.  But  they  strangely  became  avail- 
able again  in  January. 

MARCUS  MAKES  PROPOSAL 

As  predicted  in  last  week’s  issue  of  Box- 
office,  the  matter  of  a new  system  of  re- 
leasing was  proposed  by  Marcus,  a sub- 
ject which  first  was  discussed  at  the  1957 
Allied  convention  in  Kiamesha  Lake,  N.  Y. 
This  called  for  the  distributors  to  split  up 
the  countiT  into  zones  and  then  stag- 
ger the  releases  of  a number  of  pictures 
among  the  zones.  This  would  mean  that  one 
section  of  the  country  would  be  playing  a 
new  picture,  while  others  would  be  playing 
other  new  pictm’es.  The  prints  then  would 


4 


BOXOFFICE  ::  December  11,  1961 


Members  of  the  Allied  board  and  observers  from  individual 
units  open  their  first  session  in  the  Eden  Roc  Hotel  in  Miami 
Beach.  Seated,  left  to  right:  Ken  Prickett,  executive  secretary  of 
Independent  Theatre  Owners  of  Ohio;  Jack  Clark,  president  of 
Illinois  Alhed;  Ben  Marcus,  Milwaukee,  chairman  of  the  board; 
Marshall  Fine,  Cleveland,  president;  Milton  London,  Detroit, 
executive  director;  Jack  Infald,  president  of  New  Jersey  unit; 
Emilie  Lindgren,  New  Jersey  Allied;  Meyer  Leventhal,  president 
of  Maryland  Allied;  and  Fred  Schmuff  of  the  Maryland  unit. 
Standing,  left  to  right:  Harold  Pearson,  executive  secretary  of 
Allied  of  Wisconsin;  William  Clark,  Michigan  Allied,  Detroit; 


Ted  Manos,  board  member  of  Western  Pennsylvania  unit;  George 
Stern,  president  of  Western  Pennsylvania;  Vincent  Pope,  director 
of  Michigan  Allied;  Sidney  J.  Cohen,  president  of  the  new  New 
York  unit;  Sig  Goldberg,  national  director  from  Wisconsin;  Jack 
Armstrong,  national  director  from  Ohio;  Albert  Aaron,  president 
of  the  West  Virginia  unit;  Alden  W.  Smith,  director  from  Michi- 
gan, and  J.  L.  Whittle,  executive  secretary  of  the  Maryland  unit. 
Missing  from  the  picture,  but  present  in  Miami  Beach  sessions, 
are  Abe  Berenson,  Gulf  States  Allied  and  cochairman  of  the 
convention;  Irving  Dollinger  and  Wilbur  Snaper,  delegates  from 
New  Jersey. 


go  into  other  zones  after  liquidation  in  a 
particular  ai’ea.  It  was  indicated  that  this 
would  be  studied  again  at  a subsequent 
meeting  of  the  board. 

On  the  subject  of  kiddie  shows,  a dis- 
cussion was  started  when  George  Stem 
of  Pittsburgh  said  there  was  a lack  of  suit- 
able product  for  children’s  matinees.  There 
was  a division  of  opinion  as  to  whether 
Buena  Vista  would  release  a Walt  Disney 
picture  for  the  children  matinees.  Some 
exhibitors  said  they  had  been  refused  Dis- 
ney product  for  such  occasions,  while 
others  said  they  had  had  no  trouble  in 
booking  them.  This  appeared  to  be  a temi- 
torial  situation  and  it  was  decided  to  in- 
vestigate it. 

AID  FROM  THE  MPAA 

It  was  pointed  out  that  Mrs.  Margaret 
Twyman,  director  of  community  relations 
of  the  Motion  Picture  Ass’n,  might  be 
helpful  in  getting  product  for  Saturday 
morning  shows. 

Howard  Hernian  of  New  Jersey  said  that 
the  Jersey  Allied  unit  was  doing  something 
to  solve  the  kiddie  show  problem  but  that 
he  could  not  reveal  the  details  at  this  time. 
He  said  he  would  make  an  announcement 
of  it  shoi'tly. 

Columbia  Pictm'es’  new  policy  of  making 
its  own  trailers  and  accessories  was  re- 
garded as  a serious  and  expensive  situa- 
tion and  Allied  members  expressed  the 
hope  that  the  problem  would  be  resolved. 
In  some  instances,  exhibitors  said  they 
deducted  the  amount  of  the  Columbia 
trailer-  from  the  NSS  services  charge  when 
playing  a Columbia  picture.  Other  ex- 
hibitors said  they  did  not  think  such  a 
maneuver  was  ethical  but  that  the  entire 
status  should  be  studied. 

Sig  Goldberg  of  Milwaukee  said  that  the 
ordering  of  trailers  and  accessories  for 
Columbia  product  was  so  confusing  that 
when  he  had  a choice  of  pictures  between 
Columbia  and  another  company,  he  often 
booked  the  other  company’s  pictm-e  to 
avoid  confusion  in  ordering  paper  and 
trailer. 

Milton  London,  executive  director  of  Al- 
lied, proposed  that  any  company  which 
makes  its  own  trailers  and  paper  should 
give  them  to  exhibitors  without  charge.  He 


asked  for  a resolution  on  that  issue. 

While  there  was  some  criticism  of  NSS 
service,  Mai'cus  contended  jthat  trailer  costs 
had  increased  very  little  in  comparison 
with  other  operational  expense  and  that 
trailers  were  of  utmost  importance.  He 
said  he  would  hke  to  see  NSS  handle  Co- 
lumbia trailers  again,  even  though  an  im- 
passe had  been  reached  in  efforts  to  get 
the  two  companies  together. 

All  but  one  of  the  eight  recipients  of 
Allied  awards  were  present  at  the  conclud- 
ing banquet,  sponsored  by  Coca-Cola,  as 
follows:  Industry  Man  of  the  Year,  Arthur 
Krim,  president  of  United  Artists;  Producer 
of  the  Year,  Walt  Disney;  Director  of  the 
Year,  Alfred  Hitchcock;  Showman  of  the 
Year,  Harry  B.  Hendel,  Pittsburgh  exhibi- 
tor; Actor  of  the  Year,  Charlton  Heston; 
New  Personality,  Paula  Prentiss;  New 

Marshall  Fine  Re-Elected 
President  of  Allied 

Miami  Beach  — As  had  been  pre- 
dicted, Marshall  Fine  was  re-elected 
president  of  Allied  States  Ass’n  by  the 
board  of  directors  here  Sunday  (3)  at 
the  last  three  sessions  preceding  the 
opening  of  the  association’s  34th  an- 
nual convention  here. 

Ben  Marcus  was  re-elected  chair- 
man of  the  board  and  Milton  London 
was  reappointed  executive  director. 
Jack  Clark  of  the  Illinois  Allied  unit 
was  elected  secretary  to  succeed 
Charles  Lochry  of  Indiana  who  re- 
signed when  the  Indiana  unit  withdrew 
from  Allied. 

George  Stern,  president  of  Western 
Pennsylvania  Allied,  and  Sig  Goldberg, 
national  director  from  the  Wisconsin 
unit,  were  elected  vice-presidents  and 
Jack  Whittle  of  Maryland  was  re- 
elected a vice-president. 

The  nominating  committee  con- 
sisted of  Wilbur  Snaper,  New  Jersey, 
chairman;  Sig  Goldberg,  Wisconsin; 
Alden  Smith,  Michigan;  Jack  Arm- 
strong, Ohio,  and  Meyer  Leventhal, 
Maryland. 


Personality,  Waroen  Beatty.  Natalie  Wood, 
who  was  to  have  been  presented  the  Ac- 
tress of  the  Year  Award,  was  ill. 

In  addition  to  Coca-Cola,  a number  of 
other  suppliers  and  manufactui-ers  were 
hosts  at  various  social  functions  during  the 
convention.  Pepsi-Cola  gave  a Calypso 
party  one  evening,  which  was  held  indoors 
when  rain  threatened.  National  Carbon  Co. 
again  was  host  at  the  pre -Awards  dinner 
cocktail  party.  ElectroCarbons  also  was 
host  at  a cocktail  party  and  luncheon 
sponsors  included  American-International, 
National  Screen  Service,  National  Theatre 
Supply,  Alexander  Film  Co.  and  Motion 
Picture  Advertising  Service  Co. 


New  York  Unit  Voted 
Into  Ranks  of  Allied 

MIAMI  BEACH — The  newly  formed  Al- 
lied Theatre  Owners  of  New  York  was 
voted  in  as  a member  of  Allied  States  Ass’n 
and  North  Central  Allied  was  officially 
reactivated  as  a unit  by  the  Allied  board 
of  directors  at  a pre-convention  meeting 
here  Satm'day  (2).  The  North  Central 
group  had  withdi-awn  from  the  national 
body  following  the  controversial  conven- 
tion here  two  years  ago. 

Marshall  Fine,  president,  revealed  at  a 
post-board  meeting  press  conference  that 
individual  exhibitors  in  areas  where  there 
were  no  Allied  units  were  joining  the  na- 
tional association  in  large  numbers.  Fine 
said  that  among  the  exhibitors  joining  as 
individuals  were  Neil  Hautz,  president  of 
Allied  Independent  Theatre  Owners  of 
Iowa  and  Nebraska  and  five  members  of 
the  lowa-Nebraska  board.  That  group  is 
not  an  Allied  unit,  having  pulled  out. 

Edward  W.  Lider  and  Nathan  Yamins 
of  Independent  Exhibitoi'S,  Inc.  of  New 
England  attended,  but  did  not  indicate  the 
unit  would  retmm  to  the  Allied  fold. 


Board  Meeting  Set 

MIAMI  BEACH  — The  annual  spring 
board  meeting  of  Allied  States  Ass’n  will 
be  held  in  the  Royal  Orleans  Hotel,  New 
Orleans,  March  20-22,  the  directors  de- 
cided at  their  preconvention  session. 


BOXOFFICE  ;:  December  11,  1961 


5 


Coming  your  way  from  Pathe-America-two  ou 

RICHARD  ATTENBOROUGH  AND  BRYAN  FORBES’  PRODUCTION 
■ _ — - — - - 


WakeW 


Today’s  hottest  young  star  in  her  newest  ...by  far  her  greatest! 


Screenplay  by  Keith  Waterhouse 


From  an  original  novel  by  Mary  Hayley  Bell  . . . 

and  Willis  Hall  • Produced  by  Richard  Attenborough  and  Directed  by  Bryan  Forbes 


PATHE-AMERICA  DISTRIBUTING  CO.,  INC.  • NEW  YORK  20,  N.Y.,  1270  Avenue  of  the  Americas,  Phone:  Circle  7-3945  • PIHS- 
St.,  N.W.,  Phone:  783-4040  • CLEVLAND 14,  Ohio,  Suite  536,  Film  Exchange  Bldg.,  2108  Payne  Ave.,  Phone:  241-0850  • CHICAGO 


'98ML!- 


IIUTWit 


iJWoy 
^No»*  ■ 

•n<»  IJUWM  Mil 

pmm 


tstanding  successes  for  February  release! 


MICHAEL  RELPH  AND  BASIL  DEARDEN'S  PRODUCTION 


KiTipy 


A s(^orching  drama  of  the  most  un-talked-about  subject  of  our  time! 


Also  Starring  DENNIS  PRICE  - Original  Screenplay  by  Janet  Green 
and  John  McCormick  • Produced  by  Michael  Relph  • Directed  by  Basil  Dearden 


IIRGH  30,  Pa.,  Suite  399-E  Sheraton  Penn  Hotel,  Phone:  COurt  1-1257  WASHINGTON  4,  D.C.,  Suite  655,  Warner  Bldg.,  50M3th 
III.,  1325  So.  Wabash  Ave.,  Phone:  922-6331  • HOLLYWOOD  38,  Calif.,  1107  No.  Highland  Ave.,  Phone:  Hollywood  9-2220 


Says  Many  Exhibitors 
Ignore  Offer  of  Aid 

MIAMI  BEACH  — American-Intema- 


ALLiEP  CONVENTION  . . . CONT. 

Allied  Is  Documenting 
Roadshow  Practices 


MIAMI  BEACH— Allied  States  Ass'n  is 
dedicated  to  aid  all  exhibitors  and  cooper- 
ate with  all  organizations  for  the  better- 
ment of  the  industry,  Marshall  Fine,  presi- 
dent. said  in  his  keynote  address  at  the 
opening  session  of  its  annual  convention 
in  the  Eden  Roc  Hotel  here  Tuesday  (5). 

Fine  said  that  Allied  had  a gi’eat  heri- 
tage and  would  continue,  as  before,  to  be 
active  in  seeking  to  improve  conditions 
wherever  and  when  ever  possible.  He  said 
he  was  proud  of  the  reorganization  which 
the  association  had  been  going  through  and 
of  the  progress  which  had  been  made. 

MILITANT  WHEN  NECESSARY 

The  Allied  president  remarked  that  the 
reorganized  Allied  had  been  refeiTed  to  as 
a “moderate”  group,  but  that  that  term 
was  not  fitting  because  Allied  would  con- 
tinue to  be  militant  in  its  pursuit  of  right- 
ing what  it  considered  wrong. 

“We  are  dedicated  to  helping  all  ex- 
hibition and  will  cooperate  with  all  groups 
— ACE,  COMPO  and  TOA,”  Fine  said. 

Fine  was  critical  of  many  trade  prac- 
tices, particularly  the  handling  of  road- 
show pictm-es  such  as  “Ben-Hur,”  “Sparta- 
cus,”  “Exodus”  and  “Can-Can”  in  regard 
to  extended  and  exclusive  prior  runs,  ex- 
clusive subsequent  runs  and  delayed  and 
withheld  availabilities  which,  he  said,  de- 
stroyed normal  and  logical  release  patterns. 
He  suggested  that  perhaps  the  time  had 
come  when  the  federal  government  should 
be  informed  of  the  practices. 

Fine  said  Allied  felt  that  the  specially 
handled  big  pictures  were  being  mishandled 
after  their  runs  in  the  big  towns  to  pri- 
mary key  situations. 

These  must  be  constantly  exposed  until 
all  have  had  complete  coverage  in  order  to 
capitalize  on  the  tremendous  advertising 
campaigns  which  preceded  them,”  Fine 
said.  “By  failime  to  do  so,  the  distributors 
are  hurt,  the  producer  is  hurt,  the  public 
suffers  denial  to  see  the  picture  and  dis- 
tributors deprive  themselves  and  their 
stockholders  of  the  opportunity  to  make 
more  money  by  cutting  its  revenue  with 
failure  to  speed  them  through  normal 
channels.” 

EVIDENCE  TO  BE  GATHERED 

Fine  said  that  “tremendous”  document- 
ary evidence  would  be  gathered  by  Allied, 
so  that  within  the  next  few  months  when 
the  company  presidents  would  be  visited 
by  Allied  men,  the  losses  in  revenue  could 
be  shown. 

“Nothing  said  here  is  to  antagonize  our 
own  members  or  other  branches  of  the  in- 
dustry,” Fine  said.  “However,  we  are  not 
moderates.  We  intend  to  seek  every  pos- 
sible solution  to  the  exhibitors’  problems 
and  intend  to  seek  them  in  a manner  con- 
sistent with  the  times,  doctrines  and  con- 
ditions of  1962,  rather  than  go  back  to  re- 
hash years  gone  by,  until  conditions  are 
healthy  for  all  segments  and  branches  of 
our  industry.” 

Fine  said  Allied  was  proud  of  its  heri- 


A Professor  Speaks  Out 
On  Political  Censorship 

Miami  Beach  — Exhibitors  should 
fight  political  censorship  as  both 
citizens  and  business  men,  according 
to  Dr.  Frederick  M.  Wirt,  associate 
professor  of  government  at  Denison 
University,  who  was  the  guest  speaker 
at  the  initial  luncheon  of  the  Allied 
States  convention  on  Tuesday  (5). 

Doctor  Wirt,  in  analyzing  the  cen- 
sorship situation,  described  censorship 
as  being  ineffectual  and  dangerous  be- 
cause it  permitted  the  state  to  func- 
tion in  the  area  of  private  morality. 
He  said  it  was  antidemocratic  because 
it  was  an  arbitrary  use  of  power  on  a 
basis  that  had  no  standards  or  con- 
trols. Doctor  Wirt  said  censorship  was 
illegal  because  it  was  aimed  at  only  one 
medium  of  communication.  He  added 
that  it  was  a financial  burden  and  had 
offered  no  proof  that  films  were  a 
cause  of  juvenile  delinquency. 

Doctor  Wirt  warned,  however,  that 
advertising  copy,  if  not  prepared  in 
good  taste,  might  aggravate  the  ad- 
vocates of  censorship.  He  cited  some 
examples  of  advertising  that  violated 
rules  of  decency. 


tage  as  an  organization  that  had  spoken 
for  the  individual  exhibitor,  a birthright 
that  had  continued  for  more  than  30  years. 

“We  shall  continue  in  this  vein,  realiz- 
ing it  is  to  the  exhibitors’  best  interests 
to  have  all  interests  served,”  Fine  said.  “We 
feel  wholeheartedly  that  by  close  coopera- 
tion with  distributors  and  producers,  other 
branches  of  our  industry  will  benefit  and 
be  successful.” 

Milton  London,  executive  director,  in  a 
brief  report  said  that  announcements  of 
new  Allied  imits  would  be  made  soon. 


COMPO  Plan  Workable 
By  Exhibitors  Themselves 

MIAMI  BEACH— The  COMPO  merchan- 
dising plan,  which  calls  for  saturation 
bookings  via  a unified  promotional  cam- 
paign by  exhibitors  in  an  exchange  area, 
can  work  in  any  territory  “without  being 
spoon-fed  and  nursed”  by  the  Council  of 
Motion  Picture  Organizations. 

The  plan  can  be  handled  by  theatremen 
themselves,  and  there  is  no  need  for  a 
“baby-sitter”  from  the  national  organiza- 
tion to  put  it  across,  Charles  E.  McCarthy, 
executive  vice-president  of  COMPO,  told 
the  Allied  convention  here  last  week. 

Theatremen  can  set  up  their  own  cam- 
paigns, based  on  organizational  charts  de- 
veloped in  the  Pittsburgh  and  Cincinnati 
areas  where  the  promotion  has  been  highly 
successful. 


tional  Pictures  does  everything  possible  to 
sell  tickets  at  the  boxoffice  but  exhibitor 
cooperation  is  necessary,  Milton  Moritz, 
national  director  of  publicity  and  advertis- 
ing, said  at  the  first  convention  luncheon 
of  Allied  States  Ass’n  here  Tuesday  (5). 
AIP  sponsored  the  luncheon.  James  Nichol- 
son, president,  was  unable  to  attend. 

Moritz  said  that  despite  the  company’s 
effoi’ts  to  help  sell  tickets,  it  was  amazing 
how  some  exhibitors  often  completely  ig- 
nored it.  For  “The  Pit  and  the  Pendulum,” 
he  said,  a simple  exploitation  display  was 
prepared  for  use  in  advance  of  an  engage- 
ment in  and  around  the  theatre.  He  said 
it  proved  imusually  successful  in  most  of 
the  opening  playdates  and  was  adopted  as 
part  of  the  showmanship  campaign.  The 
cost  involved  was  about  $15  and  AIP  agreed 
to  share  this  cost  with  the  exhibitor. 

“Believe  it  or  not,”  Moritz  said,  “we  re- 
ceived every  variety  of  reason  and  excuse 
why  this  could  not  be  done.  Result:  Those 
aggressive  exhibitors  who  made  the  most  of 
this  laughed  all  the  way  to  the  bank.” 

Moritz  said  it  did  not  take  a lot  of  money 
to  make  a successful  campaign;  just  a sense 
of  showmanship,  desire  and  follow-through 
would  do  it.  He  said  at  AIP  every  penny 
must  give  a good  accoimt  of  itself  in  the 
preparation  of  a campaign. 

American-International  is  obseiwing  its 
seventh  anniversary  and  is  sharing  the 
celebration  with  the  exhibitors  who  helped 
to  make  the  birthday  possible,  Moritz  said. 
He  explained  that  during  the  seven  years, 
AIP  had  released  98  pictures  which  had  a 
domestic  boxoffice  gross  of  $230,706,207. 


Tradepress  Gets  Salute 
For  Service  to  Industry 

MIAMI  BEACH — The  motion  picture  in- 
dustry tradepress  was  saluted  at  the  second 
day  luncheon  of  the  annual  convention  of 
AUied  States  Ass’n  here  Wednesday  (6). 

In  introducing  each  of  the  tradepress 
publishers,  editors  and  staff  writers,  Milton 
London,  toastmaster  of  the  event,  said  that 
it  would  be  impossible  to  operate  a theatre 
without  a trade  publication.  He  said  the 
tradepapers  were  the  unsung  heroes  of  the 
industry  and  that  they  were  ready  and 
willing  to  give  space  generously  to  any 
project  that  would  help  the  motion  picture 
business  in  all  its  phases.  London  said  that 
the  industry,  in  counting  its  blessings, 
should  include  the  tradepress  among  the 
highest  on  the  list. 

Charles  A.  Alicoate,  who  spoke  for  the 
tradepapers,  said  the  tradepress  was  the 
first  line  of  infonnation  on  all  segments  of 
the  industry  and  that  it  was  dedicated  to 
the  service  of  the  industry. 

The  luncheon  was  sponsored  by  National 
Theatre  Supply  Co.  and  Motion  Picture 
Advertising  Service. 


Big  Insurance  Coverage 

MIAMI  BEACH — Through  Allied’s  group 
insurance  plan  with  the  Prudential  Insur- 
ance Co.  of  America,  761  members  of  the 
association  are  covered  in  policies  amount- 
ing to  $4,000,000,  Milton  H.  London,  execu- 
tive director,  repoi'ted.  The  coverage  went 
into  effect  December  1. 


8 


BOXOFFICE  ::  December  11,  1961 


ACE  REPORTS  ON  SESSIONS 
WITH  MAJOR  SALES  CHIEFS 


Allied  Offers  Its  Support 
In  ACE  Filmmaking  Move 


Bidding  Far  in  Advance 
Of  Playdates  Is  Called 
Exhibitor  Irritant 

NEW  YORK — Bidding  for  pictures  far  in 
advance  of  scheduled  playdates  in  areas 
where  there  is  competitive  bidding  has  been 
a bone  of  contention  among  exhibitors,  but 
distributors  assert  that  requests  for  bids 
are  made  only  after  a picture  is  screened, 
except  in  rare  instances. 

This  was  one  of  the  more  than  a half 
dozen  subjects  discussed  by  a subcommittee 
of  the  American  Congress  of  Exhibitors  and 
sales  executives  of  the  major  companies. 
The  same  topics  were  discussed  separately 
with  each  company  and  there  were  no 
meetings  at  which  representatives  of  more 
than  one  company  wei'e  present. 

BEST  IF  NOT  IDENTIFIED 

In  revealing  the  I’esults  of  the  sessions, 
ACE  chairman  Emanuel  Frisch  said  that, 
with  the  exception  of  one  or  two  instances, 
it  was  felt  that  the  best  interests  of  good 
relations  would  be  served,  if  the  companies 
were  not  identified  specifically. 

One  company  executive  said  that  occa- 
sionally some  exhibitors  wanted  to  bid  for 
holiday  playdates  far  in  advance  of  the 
time  when  prints  were  available  for  screen- 
ing. Another  sales  chief  said  many  inde- 
pendent producers  wanted  playdates 
worked  out  in  advance,  which,  he  said, 
meant  orderly  release  and  a continuous 
flow  of  product.  However,  he  added,  it  also 
meant  that  occasionally  playdates  must  be 
set  before  prints  were  available  for  screen- 
ing. This  company  felt  that  more  than  90 
per  cent  of  all  bids  came  after  screening. 
The  spokesman  said  if  there  were  any 
complaints  from  competing  exhibitors  of 
their  inability  to  bid  intelligently  because 
no  opportunity  had  been  given  to  screen 
the  film,  his  company  would  withdraw  the 
picture  from  bidding. 

A third  company  acknowledged  its  belief 
in  the  principle  of  not  having  bidding  too 
far  in  advance,  but  pointed  out  that  with 
the  premium  on  summer  and  holiday  play- 
ing time,  sometimes  it  was  necessary  to  set 
dates  in  advance  because  either  exhibitors 
or  independent  producers  wanted  those 
playdates  booked  in  advance.  Another 
sales  manager  said  he  believed  the  policy 
depended  on  exhibitors.  He  said  his  com- 
pany felt  that  bidding  should  not  be  re- 
quired on  an  unknown  quantity  and  gener- 
ally offered  exhibitors  the  opportunity  to 
screen  pictures  before  bidding. 

SHOULD  NOT  PUSH  BIDDING 

The  sales  chiefs  were  told  by  the  ACE 
men  that  companies  should  not  initiate 
competitive  bidding  where  not  requested  by 
exhibitors.  Most  of  the  sales  managers 
said  their  companies  did  not  believe  in  the 
practice,  but  there  were  reservations  by 
some.  One  company  said  it  reserved  the 
right  to  initiate  bidding  in  some  areas 
where  it  felt  a definite  method  of  selling 
was  needed  in  order  to  obtain  a fair  return 


MIAMI  BEACH — A.C.E.  Films,  Inc.,  now 
is  a reality  and  is  on  the  threshold  of 
reaching  its  goal, 
Emanuel  Frisch, 
chairman  of  the 
American  Congress 
of  Exhibitors,  told  the 
Allied  States  conven- 
tion here  Wednesday 
(6). 

Under  the  chair- 
manship of  S.  H.  Fa- 
bian, the  ACE  com- 
mittee on  more  pro- 
duction has,  despite 
obstacles,  raised  more 
money  than  ever  be- 
fore by  any  group  of  exhibitors  for  such  a 
purpose,  Frisch  said.  With  more  money,  he 
added,  ACE  shall  be  able  to-  obtain  the 
management  necessary  to  produce,  or 
cause  others  to  produce,  more  pictures. 

“We  know  perfectly  well,”  Frisch  said, 
“that  a few  token  films  each  year  will  not 
solve  om-  problems.  That  would  be  com- 
parable to  offering  a drowning  man  a few 
corks  instead  of  a life  jacket.  ACE  is  not 
interested  in  token  films.  The  goal  of  ACE 
is  to  bring  to  the  theatre  owners  enough 


from  its  releases.  Another  company  said 
the  present  rigid  system  of  clearances  and 
runs  had  to  disappear  so  that  the  dis- 
tributor would  have  a complete  freedom  of 
choice  to  decide  when  and  how  to  sell  its 
product.  Its  sales  chief  said  that  rigidity 
had  brought  litigation  and  that  flexibility 
would  avoid  it.  He  said  in  order  to  elimi- 
nate litigation  brought  about  by  the  decree, 
the  distributor  often  was  forced  to  ask  for 
competitive  bidding  between  competing 
exhibitors. 

On  the  problem  of  bad  prints,  every  com- 
pany said  it  examined  its  own  prints  and 
that  it  would  appreciate  specific  com- 
plaints when  something  happens.  One 
company,  in  asserting  it  would  welcome 
notices  from  exhibitors  when  bad  prints 
came  to  their  theatres,  added  that  there 
was  an  obligation  on  exhibitors  to  acknowl- 
edge responsibility  for  damaged  prints  and 
that  exhibitors  whose  projectionists  were 
responsible  for  such  damage  should  reim- 
burse the  film  company  and  not  refuse  to 
pay. 

As  for  the  alleged  print  shortage  situa- 
tion, some  sales  chiefs  expressed  the 
opinion  that  there  was  no  shortage  and 
that  prints  always  were  available  when 
contracts  called  for  them.  One  company 
executive  said  it  would  be  helpful  if  a study 
were  made  of  how  many  prints  were  rea- 
sonably necessary  in  a given  exchange  area 
to  serve  exhibitors  properly  and,  at  the 


additional  product  to  fill  the  gap  that  now 
exists.” 

Frisch  saiid  this  took  “real  money.”  He 
said  that  under  existing  federal  laws,  the 
committee  was  restricted  in  soliciting  the 
preliminary  funds  for  A.C.E.  Films  to  a 
limited  number  of  persons.  Subscriptions 
initially  had  to  be  confined  to  those  ex- 
hibitors who  could  invest  substantial  sums. 
He  said  he  knew  that  a majority  of  Al- 
lied members  were  smaller  theatre  own- 
ers who  could  not  afford  large  investments, 
but  pointed  out  that  after  A.C.E.  Films  had 
registered  with  the  Securities  and  Exchange 
Commission,  every  Allied  member  will  be 
able  to  invest  what  he  could  afford  in  this 
project  so  essential  to  the  survival  of  the 
industry.  Frisch  said  that  substantial  in- 
vestments had  been  made  by  every  type  of 
exhibitor  and  that  the  one  som'ce  of  Al- 
lied support  in  the  project  had  been  from 
Detroit.  He  said  he  hoped  all  Allied  mem- 
bers would  join  in  A.C.E.  Films  when  the 
time  came  for  further  solicitation. 

Marshall  Fine,  Allied  president,  at  the 
conclusion  of  Frisch’s  address,  said  that 
Allied  would  back  and  support  A.C.E.  Films 
and  would  be  well  represented  in  the  pro- 
duction company. 


same  time,  for  the  exchange  to  operate 
profitably.  He  said  he  believed  that  if  ex- 
periments along  those  lines  were  conducted 
in  one  or  two  areas  where  the  exhibitors 
would  cooperate  in  determining  the  number 
of  prints  needed,  that  thereafter  the  same 
system  could  be  extended  to  other  areas. 

Another  company  executive  said  his 
company  believed  exhibitors  should  have 
staggered  mns  in  various  zones  and  not 
have  all  theatres  play  the  same  picture  at 
the  same  time,  stating  that  such  a policy 
was  injurious  to  the  best  interests  of  dis- 
tributor, exhibitor  and  the  public. 

A third  company  agreed  that  pictures 
were  perishable  and  should  be  available 
when  contracts  called  for  them,  but  it  be- 
lieved that  before  a contract  was  signed, 
the  distributor  had  the  right  in  the  exercise 
of  its  best  business  judgment  to  decide 
when  and  where  prints  should  be  available. 
A company  executive  said  that  flexibility 
was  needed  in  order  to  have  an  orderly  re- 
lease pattern  and  that  the  problem  had 
been  complicated  recently  because  the 
number  of  prints  simultaneously  in  use  was 
far  greater  now  than  it  was  years  ago. 

The  subject  of  distributor  discretion  in 
handling  pictures  of  independent  produc- 
ers was  another  topic  for  discussion.  Most 
of  the  company  executives  said  the  distri- 
bution companies  had  control  over  terms 
and  that  the  producers  did  not  dictate 
what  they  should  be. 


BOXOFFICE  December  11,  1961 


9 


House  Hears  Pros,  Cons 
Of  'Runaway  Filming 


WASHINGTON — Severe  economic  pres- 
sures, intensified  by  foreign  government- 
subsidized  film  industries,  were  blamed 
for  most  of  the  so-called  “mnaway”  film 
production  abroad  by  American  producers 
in  testimonj'  from  Eric  Johnston,  pi-esident 
of  the  Motion  Picture  Ass’n  of  America,  be- 
fore the  Dent  subcommittee  of  the  House 
Labor  Committee  here  Friday  (1 ) . 

Terming  “nmaway”  an  inaccurate  de- 
scription of  foreign  production,  Johnston 
said  it  is,  instead,  “supplemental  interna- 
tional production,”  and  he  predicted  that 
because  of  economic  pressures,  “the  situa- 
tion may  get  worse  before  it  gets  better.” 

OTHERS  ALSO  TESTIFY 

He  was  joined  in  testimony  before  the 
subcommittee  by  Griffith  Johnson,  vice- 
president  of  the  MPAA,  and  Charles  S. 
Boren,  executive  vice-president  of  the 
Ass’n  of  Motion  Pictm-e  Producei’s.  Repre- 
sentatives for  production  technicians  and 
artists  included  H.  O’Neil  Shanks,  John  W. 
Lehners  and  Robert  W.  Gilbert  of  the 
Hollywood  AFL  Film  Council;  John  L. 
Dales,  Screen  Actors  Guild;  Herman 
Kenin,  John  'Tranchitella  and  Cecil  Read, 
American  Federation  of  Musicians,  and 
actor  Charlton  Heston. 

Johnston  pointed  to  the  great  change  in 
the  industry  since  World  War  II,  calling  it 
a full-scale  revolution  with  changes  in  who 
makes  the  pictures,  how  they  are  made  and 
how  they  are  distributed. 

The  industry  is  forced  to  make  films 
overseas,  he  said,  because  many  foreign 
countries  subsidize  their  national  motion 
picture  industries  and  often  these  sub- 
sidies are  taken  out  of  U.S.  industry  earn- 
ings overseas.  While  using  these  subsidies 
for  studio  facilities,  he  continued,  the 
countries  involved  sometimes  cut  the  num- 
ber of  American  films  allowed  on  their 
screens. 

“Many  barriers  are  erected  by  foreign 
governments  against  our  pictures,”  John- 
ston continued.  “But  if  we  want  to  stay  in 
business,  we  have  no  choice  but  to  do  busi- 
ness under  the  conditions  and  tenns  im- 
posed on  us.” 

Johnston  said  there  are  many  reasons 
for  production  abroad,  among  them,  the 
U.S.  tax  structure  and  the  production  in- 
centive available  in  some  foreign  countries. 
Admitting  that  fewer  theatrical  films  are 
made  in  Hollywood  today,  Johnston 
pointed  to  the  rise  in  production  for  tele- 
vision and  presented  these  facts: 

EMPLOYMENT  IS  HIGH 

<1).  Total  employment  in  film-making 
in  Hollywood,  including  TV  production,  is 
as  high  today  as  it  has  been  at  any  time  in 
a decade,  (2).  Individual  wage  rates  are 
higher  than  ever  before,  and  (3).  Holly- 
wood union  members  have  better  contracts 
guaranteeing  higher  wages  and  better 
working  conditions. 

Griffith  Johnson  testified  that  more 
than  half  of  the  gross  revenues  of  Ameri- 
can film  companies  is  earned  abroad  and 
asserted  that  to  maintain  its  advantage  in 
the  world  market,  “American  producers 


must  develop  association  with  foreign  film 
companies  and  carry  on  a certain  amount 
of  production  abroad.”  He  pointed  out  that 
90  per  cent  of  all  entertainment  films 
shown  on  American  television  are  produced 
in  the  U.S. 

Johnson  listed  six  reasons  for  foreign 
production : 

1.  The  necessity  for  making  product  of 
universal  appeal  through  a wide  variety  of 
plots  and  backgrounds. 

2.  The  demand  by  audiences  for  more 
realism  and  the  need  for  more  scope  and 
quality  in  films. 

3.  Cooperative  arrangements  with  for- 
eign film  interests  to  protect  the  position  of 
American  films  in  specific  markets. 

4.  Pressures  from  foreign  governments 
attempting  to  compel  production  abroad  by 
restrictive  measures. 

5.  Lesser  costs  in  the  production  of 
spectacular  scenes  requiring  thousands  of 
extras. 

6.  ’The  desire  on  the  part  of  some  film 
personnel  to  live  and  work  abroad. 

GUILDS,  UNIONS’  VIEWS 

Representatives  of  the  artists  and  tech- 
nicians made  three  suggestions  of  possible 
partial  remedies  to  increase  domestic 
production. 

1.  A subsidy  within  the  industiT  to  en- 
courage production  of  more  low  budget  pic- 
tm-es  in  this  country,  the  subsidy  to  be 
paid  for  not  out  of  the  U.S.  Treasury  but 
out  of  the  tax  on  boxoffice  admissions. 

2.  Revision  of  the  U.S.  tax  structure  to 
prevent  both  companies  and  individuals 
from  getting  more  favorable  treatment  by 
going  abroad  and  to  add  tax  incentives  for 
production  in  this  country. 

3.  Labeling  in  the  main  film  title  with 
the  coimtry  of  origin  or  all  films  imported 
into  the  U.S. 

UA  9 -Month  Earnings 
Rises  to  $3,014,000. 

New  York — Net  earnings  of  United 
Artists  Corp.  for  the  first  nine  months 
of  1961,  were  $3,014,000,  after  provision 
for  income  taxes  of  $2,500,000,  com- 
pared with  $2,987, OCd  for  the  compar- 
able period  of  1960,  according  to  Robert 
S.  Benjamin,  chairman  of  the  board. 

UA’s  gross  worldwide  income  for  the 
first  nine  months  of  1961  totaled  $85,- 
310,000  against  $80,595,000  for  the 
same  period  in  1960. 

The  nine-month  net  represents  earn- 
ings of  $1.74  per  share  on  the  1,729,- 
OCO  shares  outstanding  Sept.  30,  1961. 
This  compares  with  net  earnings  of 
$1.73  per  share  for  the  first  nine 
months  of  1960,  after  adjusting  the 
shares  then  outstanding  to  the  number 
outstanding  on  Sept.  30,  1961. 


Record-Breaking  Year 
Seen  for  Universal 

NEW  Y ORK  — Universal-International 
expects  to  have  a record-breaking  Golden 
Anniversary  year  in  1962,  Henry  H.  Martin, 
vice-president  and  general  sales  manager, 
declared  at  the  first  of  four  regional  sales 
conferences  held  here  last  week. 

The  progi’am  of  releases,  bringing  to- 
gether many  of  the  industry’s  leading  stars 
and  production  talents,  offers  the  greatest 
domestic  grossing  potential  in  the  history 
of  the  company,  he  said. 

BASED  ON  EXHIBITOR  REACTION 

This  prediction  is  not  based  alone  on 
his  own  evaluation  of  the  individual  pic- 
tures, but  on  exhibitor  reaction  at  the 
various  screenings  of  the  company’s  first 
two  anniversary  releases,  “Flower  Drum 
Song”  and  “Lover  Come  Back,”  and  to  the 
55-minute  product  reel  showing  highlights 
from  other  features. 

Martin  also  pointed  out  that  in  addition 
to  these  outstanding  attractions,  the  anni- 
versary year  will  also  see  such  equally 
impressive  productions  as  “That  Touch  of 
Mink,”  “The  Outsider,”  “Cape  Fear,” 
“Lonely  Are  the  Brave,”  ‘“The  Spiral  Road,” 
“Phantom  of  the  Opera,”  the  recently  ac- 
quired ‘“The  Day  the  Earth  Caught  Fire” 
and  possibly  John  Huston’s  production, 
“Freud.” 

In  urging  the  company’s  distribution 
forces  to  enlist  100  per  cent  exhibitor  sup- 
port during  the  first  26  weeks  of  1962  for 
the  company’s  Presidential  Sales  Drive 
honoring  Milton  R.  Rackmil,  Martin  as- 
sured them  that  their  exhibitor  customers 
would  be  well  repaid  in  box  office  returns 
for  the  extra  playing  time  they  alloted 
to  these  pictures  just  as  they  were  in  the 
case  of  the  record-breaking  “Operation 
Petticoat”  and  “Pillow  Talk.” 

“We  can  only  prosper  and  set  records 
when  our  exhibitor  customers  prosper,”  he 
reminded  the  sales  executives.  “Granting 
extended  playing  time  to  those  pictures 
which  earn  it  at  the  boxoffice  is  in  the 
best  interests  of  the  producer,  the  dis- 
tributor and  the  exhibitor,”  he  concluded. 

PROMOTION  POLICY  STRESSED 

In  outlining  the  company’s  promotional 
plans  on  its  Golden  Anniversary  releases, 
Philip  Gerard,  eastern  advertising  and  pub- 
licity director,  stressed  the  company’s 
policy  of  not  only  preselhng  its  pictm'es 
but  staying  with  a pictm-e  throughout  its 
mn  and  supporting  it  as  long  as  the  ex- 
hibitors gave  it  extended  playing  time.  He 
recalled  that  the  record  extended  nins  and 
the  record  grosses  on  pictures  like  “Opera- 
tion Petticoat”  and  “Pillow  Talk”  were  only 
made  possible  through  mutual  cooperation 
between  Universal  and  its  exhibitor  cus- 
tomers. 

“With  the  advertising,  publicity  and  pro- 
motional handling  of  pictures  like  ‘Flower 
Drum  Song’  and  ‘Lover  Come  Back’  we  will 
be  setting  the  pattern  for  all  the  Golden 
Anniversary  releases  and  the  level  of  box- 
office  success  we  seek  to  achieve  during  the 
anniversaiT  year,”  he  pointed  out. 

Gerai'd  was  assisted  in  outlining  adver- 
tising; Hei-man  Kass,  executive  in  charge 
of  national  exploitation;  Paul  Kamey, 
eastern  publicity  manager  and  Jerome  M. 
Evans,  eastern  promotion  manager. 


10 


BOXOFFICE  ::  December  11,  1961 


RAFT  STORY 
IS  SHAPING  TO 


A TERRIFIC 
^32,000  FOR  ITS 
OPENING  WEEK 


h 2ND  BIGGEST  WEEK 
IN  LAST  10  MONTHS 
AND  HOLDING  OVER 


AT  THE  UNITED 
ARTISTS  THEATRE 
IN  CHICAGO! 


...OF  COURSE! 


A Location  Report  From  Italy 

Spectacular  Sets  Re-Create  Rome^ 
Alexandria  for  Cleopatra'  Filming 


By  JACK  BRODSKY 

ROME — Cinecitta  is  the  Italian  word  for 
the  mud-covered,  sun-baked,  fly-specked 
movie  city  tucked  away  in  a Roman  suburb 
and  nurtured  by  the  vast  horde  of  movie- 
makers who  make  up  the  Italian  capital’s 
motion  picture  colony. 

At  present,  Cinecitta  is  in  the  hands  of 
an  American  motion  picture  company  on 
location  and  busily  engaged  in  turning  out 
Todd-AO  film  on  a project  of  monumental 
proportioirs:  “Cleopatra,”  starring  Eliza- 
beth Taylor,  Richard  Burton  and  Rex  Har- 
rison. Joseph  L.  Mankiewicz  is  directing 
and  Walter  Wanger  is  producing  the  film, 
which  20th  Century-Fox  will  release  some- 
time in  1962. 

Visitors  to  Cinecitta  these  days  are 
stopped  at  the  entrance  gate  and  checked 
for  passes  or  blue  badges,  the  size  of  a 
silver  dollar,  which  say  “Cleopatra  Prod.” 
Once  entiT  has  been  gained,  a dirt  road, 
winding  in  the  shape  of  an  inverted  “S” 
takes  the  visitor  to  the  Roman  Forum  set. 

Probably  the  single  most  spectacular  set 
ever  built,  the  “Cleopatra”  Roman  forum 
covers  12  acres  and  is  a complex  of  30 
buildings.  Plans  first  called  for  an  exact 
duplicate  of  the  Roman  forum  to  be  built, 
but  the  original,  according  to  production 
designer  John  De  Cuir,  was  cluttered  with 
buildings  and  unsuited  to  the  staging  of 
the  w’ide-open,  action  scenes  being  filmed 
by  the  Todd-AO  cameras.  As  the  set  now 
stands,  it  includes  authentic  reconstnic- 
tions  of  ten  original  buildings,  plus  numer- 
ous temples,  arches  and  palaces,  all 
strategically  placed  to  meet  both  artistic 
and  technical  production  requirements. 

There  are  457  persons  employed  on  the 
“Cleopatra”  production.  Of  this  number, 
79  are  Americans,  11  English  and  the  bal- 
ance, Italian.  In  addition  to  the  457, 
there  are  several  thousand  workmen  who. 


in  various  Italian,  Belgian,  French  and 
Egyptian  shipyards,  are  building  the  ships 
and  landing  stages  needed  for  the  huge 
naval  scenes  in  the  picture.  Hundreds  of 
others  have  been  working  on  the  construc- 
tion of  the  interior  and  exterior  sets,  as 
well  as  building  furniture,  accessories, 
anns,  statuary  and  other  objects  of  every 
type. 

Director  Mankiewicz  is  faced  with  the 
enormous  task  of  coordinating  the  various 
production  phases  of  “Cleopatra”  as  well 
as  applying  himself  to  the  business  of  di- 
recting some  of  the  world’s  greatest  actors 
in  the  film. 

There  is  hardly  a man,  woman  or  child 
who  does  not  know  by  now  that  Elizabeth 
Taylor  is  playing  the  role  of  Cleopatra. 
After  a near-fatal  bout  with  pneumonia. 
Miss  Taylor  is  healthy  and  sound  and  busy 
with  the  six-days-a-week  job  of  filming 
this  exacting  role. 

As  Mark  Antony,  Mankiewicz  has  cast 
one  of  the  most  prominent  actors  in  the 
English-speaking  world,  Richard  Burton. 
The  Welsh-born  actor  left  his  critically 
acclaimed  role  in  the  hit,  “Camelot,”  to 
play  the  role  of  Cleopatra’s  lover. 

As  Julius  Caesar,  Rex  Harrison  brings  a 
distinguished  acting  presence  to  a difficult 
and  exacting  role.  Harrison,  like  Richard 
Burton,  scored  his  greatest  triumph  in  a 
musical  show  composed  by  Alan  Jay  Lerner 
and  Frederick  Loewe — the  immortal  “My 
Fair  Lady.” 

The  large  international  supporting  cast 
includes  such  outstanding  actors  as 
Pamela  Brown,  George  Cole,  Hume  Cronyn, 
Cesare  Danova,  Kenneth  Haigh  and  an- 
other “Camelot”  alumnus,  Roddy  Mc- 
Dowall. 

Even  larger  than  the  forum  replica,  the 
Alexandria  set  stretches  for  20  acres,  four 


Elizabeth  Taylor  as  Cleopatra 


of  which  are  built  over  water  and  sup- 
ported by  15,000  railroad  ties.  This  set  was 
built  at  ToiTe  Astura,  45  miles  south  of 
Rome  on  the  Tyrhennian  Sea,  on  a hunt- 
ing preserve  owned  by  the  Borghese  family. 
The  main  building  is  the  queen’s  palace, 
80  feet  high,  200  feet  long  and  155  feet 
wide,  from  which  two  enormous  stairways 
descend  directly  into  the  sea.  A short 
distance  away  rises  the  royal  tomb,  where, 
according  to  Plutarch,  Cleopatra  killed 
herself.  It  is  70  feet  high  and  95  feet  wide 
and  is  decorated  with  56  sphinxes. 

Other  sets  are  in  construction  and  loca- 
tions are  being  chosen  for  the  site  of 
Tarsus,  meeting  place  of  Cleopatra  and 
Antony  and  for  the  background  to  the 
battle  of  Actium.  Cleopatra’s  camp  is 
being  constructed  at  Lavinio,  near  Anzio, 
and  Caesar’s  villa  at  Fiumicino  near  the 
Rome  airport. 

Extensive  filming  will  be  done  at  the 
Hollywood  studios  of  20th  Century-Fox 
where  sets  are  presently  under  construc- 
tion. Following  completion  of  initial  film- 
ing in  Italy,  the  pictm'e  will  retum  to 
Hollywood  for  the  balance  of  the  praduc- 
tion  schedule.  In  addition,  an  Egyptian 
location  near  Aswan  will  be  utilized. 


Spyros  P.  Skouras,  president  of  20th- 
Fox,  greets  star  Elizabeth  Taylor  on  the 
set  dming  his  recent  Rome  visit  to 
check  on  “Cleopatra”  progress. 


Director  Joseph  Mankiewicz,  seated  left  atop  the  boom,  directs  one  of  the 
sequences  on  the  “Roman  Forum”  set,  one  of  the  two  major  shooting  areas  at 
Cinecitta.  Here,  the  Roman  legions  approach  through  the  arch. 


I 

t 


12 


BOXOFFICE  ::  December  11,  1961 


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FEATURE  REVIEW 


'El  Cid' 

Allied  Artists 

By  FRANK  LEYENDECKER 
gAMUEL  BRONSTON’S  latest  foreign- 
made  spectacle  is  one  of  stunning  pro- 
portions, as  regards  pictorial  splendor, 
magnificently  staged  battle  sequences  and 
a tremendously  realistic  mortal  combat  be- 
tween two  swordsmen  which  has  rarely 
been  equaled  for  sound,  fuiY  and  breath- 
taking suspense. 

StaiTing  two  of  the  screen’s  top  names, 
Charlton  Heston  and  Sophia  Loren,  Ac- 
ademy and  Cannes  Festival  award  winners, 
respectively,  the  pictm'e  gives  Allied  Art- 
ists its  first  blockbuster,  starting  with  I'e- 
served-seat  engagements  and  continuing 
into  regular  nins. 

Like  Bronston’s  “King  of  Kings,”  also 
entirely  filmed  in  Europe,  “El  Cid”  is  the 
stoiT  of  a leader,  although  a man  of 
strength  and  force,  in  contrast  to  the  gen- 
tle Jesus  of  the  Biblical  film.  “El  Cid,”  a 
name  beloved  of  all  La  tin -speaking  people, 
is  perhaps  less  familiar  to  American  audi- 
ences, who  will  be  more  attracted  to  the 
picture’s  star  value.  However,  strong  pro- 
motion on  the  title  and  theme  is  making 
the  title  known  to  U.  S.  patrons. 

While  the  picture  is  primarily  a spec- 
tacle, the  stoiT  by  Fredric  M.  Frank  and 
Philip  Yordan  gives  ample  early  footage 
to  the  romance  between  the  brave  and 
handsome  Castilian  leader  and  the  beauti- 
ful and  fiery  daughter  of  a feudal  lord,  who 
became  his  wife  and  shared  his  tumultuous 
adventures.  The  love  scenes  and  the  splen- 
dorous  com-t  sequences  will  have  eye-catch- 
ing appeal  to  the  women,  just  as  the  ter- 
rific battle  action  will  thrill  the  males  and, 
of  course,  the  youngsters. 

Director  Anthony  Mann  excels  in  the 
filming  of  the  several  unforgettable  combat 


"EL  CID" 

A Samuel  Bronston  production 
in  association  with  DEAR  Films  Productions 
Distributed  by  Allied  Artists 
70mm  Super  Technirama-Technicolor 
Ratio:  2.55-1 

Running  time:  184  minutes,  plus  intermission 


CREDITS 


A Samuel  Bronston  production  in  association 
with  DEAR  Films  Productions.  Directed  by  An- 
thony Mann.  Associate  producers,  Michael  Was- 
zynski  and  Jaime  Prades.  Written  by  Fredric 
M.  Frank  and  Philip  Yordan.  Music  by  Miklos 
Rozsa.  Director  of  photography,  Robert  Krasker. 
Set  decorators,  production  and  costume  de- 
signers, Veniero  Colosanti  and  John  Moore.  Film 
editor,  Robert  Lowrence.  Special  effects,  Alex 
Weldon  and  Jack  Erickson.  Second  unit  di- 
rector, Yakima  Canutt.  First  assistant  director, 
Luciano  Sacripanti.  70mm  Super  Technirama- 
Technicolor. 

THE  CAST 


El  Cid  Chorlton  Heston 

Chimene  Sophia  Loren 

Ordonez Raf  Vallone 

Urraca Genevieve  Page 

Alfonso John  Fraser 

Sancho  Gary  Raymond 

Arias  Hurd  Hatfield 

Fanez  Massimo  Serrato 

Ben  Yussef  Herbert  Lorn 

Gormaz  Andrew  Cruickshank 

Don  Mortin  Christopher  Rhodes 

Don  Diego  Michael  Hordern 

Don  Pedro  Tullio  Corminati 

King  Ferdinand  Ralph  Truman 

Al  Kadir  Frank  Thring 

and  Gerard  Tichy,  Barbara  Everest,  Carlo  Guis- 
tini,  Douglos  Wilmer. 


Charlton  Heston  as  El  Cid  (left) 
battles  with  Christopher  Rhodes  as 
Don  Martin  of  Aragon  in  this  scene 
from  “El  Cid.” 

scenes,  first  the  life-and-death  jousting 
contest,  photographed  against  the  fabulous 
backdrop  of  the  medieval  castle  of  Bel- 
monte, and  later  as  thousands  of  Cid’s 
mounted  warriors  vanquish  the  Moorish 
forces  on  the  sands  outside  the  city  of  Va- 
lencia— a stin-ing  scene  which  culminates 
as  the  dead  leader,  mounted  on  his  white 
charger,  rides  away  into  the  mist  to  be- 
come a legend. 

Charlton  Heston  follows  up  his  Academy 
Award-winning  “Ben-Hur”  portrayal  with 
an  equally  strong  performance  as  “El  Cid,” 
the  warrior-hero  of  the  11th  Century.  Hes- 
ton’s giant  frame  makes  his  tremendous 
feats  of  bravery  entirely  believable  and  his 
romantic  moments  with  Sophia  Loren  and 
the  brief  tender  scenes  with  his  little  twin 
daughters  are  equally  effective  and  quite 
moving. 

Miss  Loi-en,  looking  more  striking  than 
ever  as  the  proud,  fiery  Chimene,  daughter 
of  the  champion  of  Castile,  puts  great  force 
and  feeling  into  a role  which  has  as  many 
quiet  moments  as  it  has  scenes  of  passion 
and  hate. 

Outstanding  among  the  British  and 
European  players  who  make  up  the  greater 
part  of  the  supporting  cast  are  Genevieve 
Page  (remembered  from  “Song  Without 
End”)  who  is  magnificent  as  the  scheming 
princess  of  Castile;  Raf  Vallone,  the  rugged 
Italian  star  who  makes  his  every  scene 
count  as  El  Cid’s  bitter  enemy,  and  the 
youthful  Britisher  John  Fraser,  who  is 
ideally  cast  as  the  weak  and  vacillating 
prince  who  inherits  the  throne  after  the 
ruler  of  Castile’s  death. 

Hurd  Hatfield  and  Herbert  Lorn,  the 
latter  as  the  leader  of  the  Moors,  make  the 
most  of  the  comparatively  brief  footage 
while  evil  Frank  Thring  (who  plays  Herod 
in  Bronston’s  “King  of  Kings”)  and  Ralph 
Truman,  Michael  Hordern  and  Tullio  Car- 
minati  contribute  memorable  moments. 

Filmed  in  70mm  Super  Technirama  and 
Technicolor,  the  screen  is  filled  with  pano- 
ramas of  breath-taking  pageantry  and 
natm-al  splendor.  The  tapestry-like  gran- 
deur of  the  cinematography  can  be  com- 
pared only  to  the  memorable  “Henry  V,” 
which  also  boasted  camerawork  by  Robert 
Krasker.  The  tempestuous  musical  score 
by  Award-winning  Miklos  Rozsa  is  another 
plus  value  which  should  pay  off  in  record 
album  sales. 


'How  the  West  Was  Won' 
For  July  4 Premieres 

LOS  ANGELES  — Metro-Goldwyn-May- 
er’s  Fomth  of  July  gift  to  moviegoers  will 
be  “How  the  West  Was  Won,”  the  first  dra- 
matic story  to  be  told  in  the  Cinerama 
process.  The  epic  has  completed  80  per 
cent  of  filming  with  one  more  episode  still 
to  be  shot. 

Decision  on  a world  premiere  city  will  be 
made  following  completion  of  the  film. 
Local  premieres,  however,  will  be  staged 
in  each  city  which  has  a Cinerama  the- 
atre. 

Directed  by  John  Ford,  Henry  Hathaway 
and  George  Marshall,  “How  the  West  Was 
Won”  is  being  produced  by  Bernard  Smith, 
executive  assistant  to  MGM  studio  head 
Sol  C.  Siegel.  The  all-star  cast  includes 
Carroll  Baker,  Henry  Fonda,  George  Pep- 
pard,  Gregory  Peck,  Robert  Preston,  Deb- 
bie Reynolds,  James  Stewart,  John  Wayne 
and  Richard  Widmark. 

In  conjunction  with  the  film,  the  first 
Cinerama  theatre  trailer  in  history  is  be- 
ing prepared  by  MGM  and  Cinerama  for 
worldwide  showing  in  advance  of  the  July 
4th  openings.  The  trailer  will  be  exhibited 
starting  early  next  year  in  all  theatres  run- 
ning Cinerama  product. 


Kramer  Gets  an  Injunction 
Against  Nuremberg  Title 

NEW  YORK — Stanley  Kramer’s  Roxlom 
Films,  which  produced  “Judgment  at  Nur- 
emberg” for  United  Artists  release,  and 
C&R  Enterprises,  which  has  a German- 
made  documentary  feature,  “Verdict  at 
Nuremberg,”  have  agreed  to  a pei-manent 
injunction  preventing  the  latter  firm  from 
using  the  title  or  any  similar  title  which 
would  create  confusion  with  Kramer’s 
picture. 

Kramer  had  originally  obtained  a tem- 
porary restraining  order  halting  the  de- 
fendant firm  from  issuing  “Verdict  at 
Nuremberg,”  but,  under  the  tenns  of  the 
stipulated  injunction,  C&R  may  only  use 
the  simple  title  “Nuremberg,”  without  any 
other  word  or  words  whatsoever,  so  as  to 
avoid  confusion  in  the  public  mind. 

Kramer’s  “Judgment  at  Nuremberg”  will 
have  its  world  premiere  December  14  at 
the  Kongresshalle  in  Berlin. 


Thalia  Films  Releasing 
19-Minute  Picture 

NEW  YORK — Thalia  Films  will  distrib- 
ute “Katie’s  Lot,”  a 19-mmute  film  novella 
produced  and  written  by  Edward  Schreiber, 
in  the  spring  of  1962,  according  to 
Schreiber,  president  of  Thalia.  The  picture 
will  be  pre-released  in  December  to  qualify 
for  Academy  Award  consideration. 

Schreiber  has  engaged  Blank-Rand  As- 
sociates as  national  public  relations  and 
publicity  representatives  for  “Katie’s  Lot,” 
which  is  in  Eastman  Color  and  stars  Jenny 
Hecht.  The  picture  features  Diane  Collins 
and  was  directed  by  Nicholas  Webster. 


UA  Orders  More  Prints  for  Twist  Film 
NEW  YORK — United  Artists  has  ordered 
450  additional  prints  of  “Teenage  Million- 
aire” for  playdates  on  the  picture  which 
features  Chubby  Checker  doing  the  Twist 
while  singing  “Let’s  Twist  Again.” 


14 


BOXOFFICE  ::  December  11,  1961 


lllllllillllllllllllllllllllllllllllllllMIIIIIIIIIIIIIIIIIIIIII 


'King  of  Kings'  (MGyi/lj  Is  Voted 
November  Blue  Ribbon  Award 

By  VELMA  WEST  SYKES 

J^GM’s  Biblical  classic,  “King  of  Kings,”  has  been  voted  the  Boxoffice  Blue  Ribbon 
Award  for  November  by  members  of  the  National  Screen  Council.  Currently  play- 
ing in  key  cities  on  a roadshow  basis,  with  a boxoffice  gross  of  246,  it  is  thus  honored 
as  not  only  outstanding  but  suitable  entertainment  for  the  whole  family.  That  it  is 
strong  dramatic  fare  for  young  patrons  is  acknowledged  by  many  who  voted  for  it 
— but  its  story  is  familiar  to  any  child  of  Sunday  School  age,  and  should  take  on  more 
significance.  The  Samuel  Bronston  production,  directed  by  Nicholas  Ray  and  in 
which  Jeffrey  Hunter  starred  as  the  Christ  is  a memorable  film  made  with  deep 
religious  feeling.  If  it  interprets  the  story  of  Jesus  differently  than  others  have,  one 
must  grant  that  the  various  branches  of  Christian  churches  show  how  variously 


congregations  have  interpreted  it. 

Boxoffice  gave  it  a king-size  review  in 
our  issue  of  October  16  (condensed  re- 
view October  23)  and  said  in  part:  “The- 
atregoers have  generously  supported  re- 
ligious films  for  many  years — as  far  back 
as  C.  B.  DeMille’s  first  “The  Ten  Com- 
mandments” in  1923 — and  Bronston’s 
mastodonic  contribution  to  the  long-lived 
cycle  will  continue  it.  “King  of  Kings”  is 
far  from  lacking  in  spectacle  and  its  spec- 
tacular scenes  are  made  unusually  im- 
pressive by  application  of  70mm  Super- 
Technirama  and  Technicolor  photogra- 
phy, the  meticulous  backgrounds  for  out- 
door footage  and  the  lavish,  authentic 
construction  of  indoor  sets.” 

Comments  by  NSC  members  on  their 
ballots  included  these: 

Remain  in  Memory 

Naturally,  “King  of  Kings” — although 
children  may  not  grasp  all,  it  will  remain 
with  them  in  their  memory  for  years. — 
Mrs.  Mildred  W.  Miller,  East  Bay  MP  & 
TV  Council,  Oakland  . . . Although  “King 
of  Kings”  has  received  some  reviews 
critical  of  a few  scenes,  I believe  Samuel 
Bronston’s  stupendous  production  re- 
flects brilliant  and  masterful  direction 
and  therefore  merits  the  Blue  Ribbon 
Award. — Virginia  Rollwage  Collier,  Pres., 
MP  &TV  Council  of  D.  C.,  Washington. 

“King  of  Kings”  is  an  interesting  re- 
ligious film  with  many  strong  scenes — 
good  for  young  and  old. — Dr.  James  K. 
Loutzenhiser,  U.  S.  Public  Health  Service, 
Kansas  City  ...  A religious  drama  em- 
bracing a Bible  story,  reverently  brought 
to  the  screen  has  a place  on  the  list  of 


family  films. — Mrs.  Wayne  F.  Shaw,  U.  S. 
Daughters  of  1812,  Lawrence,  Kas. 

This  is  a film  all  should  see. — Myra  B. 
Nelson,  Pres.  Fed.  MPC,  Upper  Darby, 
Pa.  ...  A powerful  film,  excellently  pre- 
sented.— Elisabeth  Murray,  Long  Beach 
Teachers’  Ass’n  ...  At  last,  something 
spiritual  for  a change. — Herb  Kelly,  Mi- 
ami News  . . . The  magnificence  of  the 
scenery  and  sets  will  impress  children  and 
all. — May  Williams  Ward,  author,  Wel- 
lington, Kas. 

“King  of  Kings”  is  a fine  epic  for  all 
to  see. — Art  Preston,  Portland  (Me.) 
teacher  . . . Here’s  an  interesting  drama 
based  on  the  most  famous  story  of  all. — 
Alan  Branigan,  Newark  News  . . . This  is 
the  sort  of  picture  everyone  should  see, 
especially  families.  Folks  today  know 
amazingly  little  about  the  “greatest  story 
in  the  world.” — Dorothy  Shank,  radio 
station  WJJL,  Niagara  Falls. 

I would  like  to  see  the  industry  make 
Time  magazine  eat  its  words  about  an 
inspiring  picture.  Nothing  else  close  to 
“King  of  Kings”  in  this  month’s  race. 
— Howard  Pearson,  Deseret  News,  Salt 
Lake  City  . . . This  will  go  on  forever  and 
ever. — Jeanette  Mazurki,  Glendale  (Calif.) 
Pi’ess. 

Inspiring  and  a magnificent  family  pic- 
ture.— Mrs.  Thomas  Leonard,  New  York 
State  BFC. 

A picture  all  should  see.  It  is  well 
portrayed  and  very  beautiful. — Mrs. 

Samuel  B.  Cuthbert,  G.F.W.C.,  Elizabeth- 
town, Pa.  . . . Something  is  lacking  but  it 
is  still  good  family  fare. — George  Stump, 
KCMO,  Kansas  City. 


The  Cast 


Jesus  Christ Jeffrey  Hunter 

John  the  Baptist  Robert  Ryan 

Mary,  Mother  of  Jesus 

SioBHAN  McKenna 

Pontius  Pilate Hurd  Hatfield 

Lucius,  the  Centurion Ron  Randell 

Claudia  Viveca  Lindfors 

Herodias  Rita  Gam 

Mary  Magdalene  Carmen  Sevilla 


Salome  

Barabbas  

Judas  

Herod  Antipas 

Caiphas  

Nicodemus  

Herod  

Peter 

Balthazar  


...  Brigid  Bazlen 
Harry  Guardino 

Rip  Torn 

....  Frank  Thring 

Guy  Rolfe 

Maurice  Marsac 
. Gregoire  Aslan 

Royal  Dano 

....  Edric  Connor 


Production  Staff 


Produced  by  Samuel  Bronston 

Associate  Producers Alan  Brown, 

Jaime  Prades 

Directed  by Nicholas  Ray 

Screenplay  by Philip  Yordan 

Music  by Miklos  Rozsa 

Directors  of  Photography 

Franz  F.  Planer,  A.S.C., 

Milton  Krasner,  A.S.C., 
Manuel  Berenguer 


Sets  and  Costumes  Designed  by 

George  Wakhevitch 

Set  Decorations  by Enrique  Alarcon 

Film  Editor Harold  Kress,  A.C.E. 

Murals  by Maciek  Piotrowski 

Recording  Supervisor  ....  Franklin  Milton 

Special  Effects Alex  C.  Weldon 

Color  by Technicolor 


MANGER  SCENE  IN  WHICH  THE  THREE  WISE  MEN  AND 
SHEPHERDS  COME  BRINGING  GIFTS  TO  THE  INFANT 


JEFFREY  HUNTER  AS  THE  CHRIST  PREACHES  TO  MUL- 
TITUDES WHO  FOLLOW  HIM  INTO  SURROUNDING  HILLS 


JUDAS  (RIP  TORN)  COMES  TO  BETRAY  JESUS  AND  IS 
APPROACHING  HIM  HERE  FOR  THE  IDENTIFYING  KISS 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiii 


This  award  is  oiven  each  month  by  the 
National  Screen  Council  on  the  basis  of  out- 
standng  merit  and  suitability  for  family 
entertainment.  Council  membership  comprises 
motion  picture  editors,  radio  and  TV  film 
commentators,  representatives  of  better  films 
councils,  civic,  educational  and  exhibitor  or- 
ganizations. 


has  discovered  an  ancient  coin  which  Is 
invested  with  magical  powers.  “Zotz!”  is 
based  on  Walter  Karig’s  novel,  with  screen- 
play by  Ray  Russell. 


Radnitz  Forms  Company 
For  Family-Type  Films 

A company  which  will  specialize  in  the 
filming  of  motion  pictures  for  the  children- 
family  audience  has  been  formed  by  pro- 
ducer-writer Robert 
B.  Radnitz,  who  will 
act  as  president  of 
the  corporation. 

Radnitz  claims 
there  is  a need  for 
the  family -type  film 
and  that  he  intends 
to  compete  for  this 
type  of  patronage 
with  Walt  Disney.  No 
distribution  setup  has 
been  made  as  yet,  al- 
though it  is  under- 
stood  preliminary 
talks  have  stai’ted  with  United  Artists. 

Radnitz,  who  pix>duced  “Dog  of  Flanders” 
and  “Misty”  for  20th-Fox,  says  he  plans 
to  shoot  a picture  for  his  new  independent 
outfit  around  the  world,  with  the  first 
two  planned  for  shooting  in  Holland  and 
Copenhagen. 

Harry  Tatelman  to  Make 
'November  '44'  for  U-I 

A new  project  tentatively  titled  “No- 
vember ’44”  has  been  added  by  Universal- 
International  to  its  1962  production  slate. 
Harry  Tatelman  has  been  set  to  produce 
the  picture  and  has  already  checked  on 
the  U-I  lot  where  he  signed  Alec  Coppel 
to  develop  a treatment  on  the  factual 
psychological  suspense  yarn. 

The  assignment  marks  the  first  at  U-I 
for  Tatelman,  who  has  been  a CBS-TV 
producer  for  the  past  two  years  and  prior 
to  that  was  at  Warner  Bros. 

Joe  Steinberg  Plans  to  Start 
Filipino  Film  Feb.  15 

The  first  fully  financed  Filipino  pic- 
ture with  American  stars  has  been  set  by 
producer  Joe  Steinberg  for  a February  15 
start  in  and  around  Manila.  Van  Heflin 
has  been  set  to  topline  the  film  titled  “To 
Be  a Man,”  which  Ray  Marcus  scripted 
from  Benjamin  Appel’s  novel  “Fortress  in 
the  Rice.” 

A ten-week  shooting  schedule  has  been 
set  by  Steinberg  on  a budget  of  $1,200,000, 
with  plans  to  enter  the  film  in  next  year’s 
Oscar  derby  as  a Filipino  entry.  Stein- 
berg last  produced  “Tormented”  for  Al- 
lied Artists. 

Burrows  and  Ackerman 
Organize  New  Unit 

A new  department  to  develop  motion  pic- 
ture feature  properties  has  been  formed  by 
John  Burrows  and  Leonard  Ackerman,  cur- 
rently producing  “Target:  The  Corrupters” 
teleseries.  The  new  organization  will  op- 
erate under  the  banner  of  Burrows-Acker- 
man  Productions  with  plans  calling  for  the 


company  to  develop  two  pictures  to  spin  off 
their  television  series  for  future  release  for 
the  world  market. 

Prior  to  their  entry  into  video,  the  team 
operated  as  motion  picture  producers  with 
“A1  Capone,”  Rod  Steiger  staiTer,  their 
latest  feature  credit.  They  are  currently 
negotiating  with  Allied  Artists  and  United 
Artists  for  the  releasing  and  distribution 
deals  on  upcoming  feature  projects. 

Yordan  and  Ray  Prepare 
To  Make  Circus  Film 

start  of  production  preparations  on  an 
untitled  circus  film  have  been  announced 
by  Phil  Yordan  and  Nicholas  Ray.  The 
spectacular  will  be  made  under  Security 
Pictures  banner,  with  Paramount  set  to  re- 
lease in  the  entii-e  western  hemisphere. 

Yordan  and  Ray,  who  are  currently  writ- 
ing the  screenplay  and  who  also  will  pro- 
duce and  direct  the  venture,  disclosed  that 
blueprints  call  for  lensing  in  the  capitals 
of  Europe  where  the  circus  originated  and 
also  in  the  Near  and  Far  East. 

Characterized  as  a comprehensive  story 
of  life  under  and  around  the  Big  Top,  the 
screenplay  will  attempt  an  accurate  and 
penetrating  panorama  of  circus  life,  its 
people  and  trained  animals  in  both  his- 
toric and  modern  perspective. 

Actors,  Writers  Form  Firm 
To  Make  Low  Budgeters 

A group  of  actors  and  writers  have 
formed  Delta  Diamond,  Inc.  to  produce 
low-budget  independent  films,  with  head- 
quarters on  the  Goldwyn  lot.  President  and 
chairman  of  the  board  is  Lee  Bradley:  Ed 
Critchfield  is  administrative  vice-president ; 
John  Pop  and  Richard  Christian,  vice- 
presidents;  Paul  Steele,  Hal  Kahn  and  Bill 
Colligan,  board  members.  A1  Cushman  of 
E.  I.  DuPont  is  handling  distribution. 

Currently  in  preparation  by  Delta  are 
“The  Grey  Horde”  and  “Legacy,”  both 
written  by  Christian,  Colligan  and  Robert 
Dinsmore.  Budgets  on  the  duo  are  set  at 
$100,000  each,  with  Don  Laiffer,  produc- 
tion head  of  the  new  company,  set  to  di- 
rect. 

According  to  Bradley,  each  Delta  feature 
will  have  one  major  star  with  rest  of  the 
cast  unknowns. 

Julia  Meade  Will  Costar 
In  'Zotzl'  for  Columbia 

Casting  news  includes  signing  of  Julia 
Meade,  known  to  TV  viewers  through  her 
weekly  appearances  on  the  Ed  Sullivan 
Show,  to  play  the  femme  costarring 
role  in  “Zotz!”  which  producer-director 
William  Castle  will  put  before  the  cameras 
for  Columbia  release. 

Tom  Poston  and  Jim  Backus  head  the 
cast,  with  Fred  Clark,  Cecil  Kellaway  and 
Margaret  Dumont  in  feature  roles. 

Miss  Meade  will  be  seen  in  the  role  of 
a professor  of  languages  who  falls  in  love 
with  Tom  Poston,  a college  professor,  who 


William  Rose  to  Do  Script 
For  Stanley  Kramer 

William  Rose  has  been  set  by  producer- 
director  Stanley  Kramer  to  pen  an  original 
screenplay,  “Something  a Little  Less 
Serious,”  a comedy  slated  to  go  before  the 
cameras  next  summer.  Kramer  revealed 
that  he  plans  to  use  more  than  50  comics 
in  the  picture — all  in  feature  parts. 

Jack  Benny,  Buddy  Hackett,  Jonathan 
Winters,  Sid  Caesar,  Phil  Silvers,  Mort 
Sahl,  Jackie  Gleason  and  Shelley  Berman 
are  among  the  comedians  Kramer  is  ne- 
gotiating with  at  the  present  time.  Mean- 
while, Kramer  is  talking  a three-picture 
pact  with  film  scorer  Ernest  Gold  to 
cover  “Point  Blank,”  “A  Child  Is  Waiting” 
and  “Something  a Little  Less  Serious.” 

Cornel  Wilde,  Bernard  Luber 
Form  British  Corporation 

A British  corporation.  Emblem  Produc- 
tions, has  been  set  up  by  actor  Cornel 
Wilde  and  Bernard  Luber,  co-producers  of 
“Lancelot  and  Guinevere,”  for  this  spec- 
tacular film  to  be  lensed  under  the  Eady 
plan  with  exteriors  in  Yugoslavia.  The  film 
is  being  financed  by  Universal-Internation- 
al which  will  be  worldwide  distributor. 

Wilde  and  his  actress  wife,  Jean  Wallace, 
will  star  in  the  title  roles,  with  five  top 
British  actors  slated  for  other  principal 
parts.  A special  lightweight  camera,  light 
enough  to  hand-hold,  to  be  used  in  filming 
of  the  huge  battle  sequences  is  being  built 
by  Panavision. 

Andrew  and  Virginia  Stone 
In  London  for  Lensing 

Andrew  and  Virginia  Stone,  husband- 
wife  production  team,  have  departed  for 
London  to  commence  location  scouting  for 
their  new  MGM  motion  picture,  “The  Pass- 
word Is  Courage,”  which  they  plan  to  lens 
in  England  with  some  exteriors  in  Poland 
if  permission  can  be  obtained. 

The  Stones  intend  to  use  primarily  a 
British  cast  in  the  film,  which  is  the  last 
under  their  current  MGM  contract.  Pre- 
vious productions  for  the  studio  included 
“The  Decks  Ran  Red,”  “The  Last  Voyage” 
and  “Ring  of  Fire.” 

Bob  Hope  and  Jerry  Wald 
Coproduction  Deal  Near 

Near  the  signing  stage  are  negotiations 
between  Bob  Hope  and  Jerry  Wald  for  a 
coproduction  deal  to  star  Hope  in  “Have 
Tux,  Will  Travel”  for  20th-Fox.  The  film 
will  be  based  on  Hope’s  book,  published  five 
years  ago. 

The  comedian  is  currently  appearing  in 
“Bachelor  in  Paradise,”  in  release  by  MGM. 
“Have  Tux”  would  be  his  first  picture  for 
the  Westwood  studio. 

After  an  absence  from  MGM  for  25  years, 
Stuart  Erwin,  once  under  contract  to  the 
studio,  returns  to  the  lot  to  play  the  title 
role  in  “The  Clown”  in  MGM-TV’s  “Na- 
tional Velvet”  series. 


Robert  B.  Radnitz 


16 


BOXOFFICE  ::  December  11,  1961 


Form  TO  A Committees 
For  1961-62  Term 

NEW  YORK— John  H.  Stembler,  new 
president  of  Theatre  Owners  of  America, 
has  announced  the  16  committees  which 
will  function  for  the  1961-62  operational 
year.  The  new  committees  include  a legal 
advisory,  Movietime  and  safety. 

The  committees  continued  include  liai- 
son activities  working  with  the  Academy 
of  Motion  Pictm-e  Arts  and  Sciences,  the 
Screen  Pi-oducers  Guild  and  the  Army  and 
Air  Forces. 

The  legal  advisory  committee,  composed 
of  both  attorneys  for  the  member  com- 
panies and  members  who  are  lawyers,  was 
fornied  at  the  last  TOA  convention  in  New 
Orleans  in  October  and  is  now  being  made 
a permanent  standing  committee  by  Stem- 
bler. Herman  M.  Levy,  TOA’s  general 
counsel,  is  chairman. 

The  full  list  of  committees  follows: 

Academy  Liaison — Walter  Reade  jr.,  chairman; 
Oakhurst,  N.  J.;  Roy  Cooper,  San  Francisco;  Edwin  D. 
Martin,  Columbus,  Ga.;  Robert  W.  Selig,  Beverly 
Hills,  Calif.;  Robert  Sternburg,  Boston. 

Anti-Pay  TV — -Philip  F.  Marling,  chairman.  New 
York;  John  H.  Rowley,  Dallas;  Arnold  Childhouse,  San 
Francisco;  J.  T.  Hitt,  Bentonville,  Ark.;  Bernard  Men- 
schell,  Manchester,  Conn.;  Sumner  M.  Redstone,  Bos- 
ton; E.  Lamor  Sarra,  Jacksonville,  Fla.;  Solomon 
Strausberg,  New  York;  Mitchell  Wolfson,  Miami. 

Army-Air  Force — George  G.  Kerasotes,  chairman, 
Springtield,  Ohio;  Edwin  D.  Martin,  Columbus,  Ga.; 
Albert  M.  Pickus,  Stratford,  Conn. 

Censorship — E.  Lamar  Sarra,  chairman,  Jackson- 
ville, Fla.;  John  Q.  Adams,  Dallas;  Abe  Blumenfeld, 
San  Francisco,  Colif.;  E.  O.  Martin,  Columbus,  Ga.; 
Albert  M.  Pickus,  Stratford,  Conn.;  Walter  Reade  jr., 
Oakhurst,  N.  J.;  Sumner  M.  Redstone,  Boston;  Ernest 

G.  Stellings,  Charlotte,  N.  C.;  David  Wallerstein, 
Chicago;  Mitchell  Wolfson,  Miami,  Fla. 

COMPO — Samuel  Pinanski,  chairm.an,  Boston,  Mass.; 
Thomas  F.  Friday,  alternate,  Scranton,  Pa.;  C.  E. 
Cook,  Maryville,  Mo.;  Edward  L.  Fabian,  New  York, 
N.  Y.;  John  G.  Broumas,  Chevy  Chase,  Md.;  E.  Lamar 
Sorra,  Jacksonville,  Fla.;  Morton  G.  Thalhimer  jr. 
Richmond,  Va.;  William  H.  Thedford,  Beverly  Hills, 
Calif. 

Film  Reviewing — Herbert  F.  Kincey,  chairman, 
Charlotte;  George  Gaughan,  Lincoln,  Neb.;  David  E. 
Milgram,  Philadelphia;  George  G.  Kerasotes,  Spring- 
field,  III. 

Finance  Committee — Myron  N.  Blank,  chairman, 
Des  Moines;  Roy  Cooper,  San  Francisco;  George  G. 
Kerasotes,  Springfield,  III.;  Edwin  D.  Martin,  Colum- 
bus, Go.;  Albert  M.  Pickus,  Stratford,  Conn.;  Samuel 
Pinanski,  Boston;  Walter  Reode  jr.,  Oakhurst,  N.  J.; 
Ernest  G.  Stellings,  Charlotte;  Morton  G.  Thalhimer 
jr.,  Richmond,  Va.;  Mitchell  Wolfson,  Miami. 

Legal  Advisory — ^Herman  M.  Levy,  chairman.  New 
Haven;  Stuart  Aarons,  New  York;  Kenneth  E.  An- 
derson, Lincoln,  Neb.;  Oscar  Brotman,  Chicago;  Phil- 
lip F.  Horling,  New  York;  Arthur  H.  Lockwood,  Bos- 
ton; Sumner  M.  Redstone,  Boston;  E.  Lamar  Sarra, 
Jacksonville,  Fla.;  Edwin  Tobolowsky,  Dallas;  Richard 
Wolfson,  Miomi. 

Movietime — Robert  W.  Selig,  chairman,  Beverly 
Hills,  Calif.;  Myron  N.  Blank,  Des  Moines;  Roy  Cooper, 
San  Francisco;  Horry  Mandel,  New  York;  Sidney  M. 
Markley,  New  York;  Edwin  D.  Martin,  Columbus,  Ga.; 
David  E.  Milgram,  Philadelphia;  John  Murphy,  New 
York;  Richard  H.  Drear,  Kansas  City;  Walter  Reade 
jr.,  Oakhurst,  N.  J.;  Samuel  Rosen,  New  York;  John 

H.  Rowley,  Dallas;  Donald  Schine,  Gloversville,  N.  Y.; 
Ernest  G.  Stellings,  Charlotte;  T.  G.  Solomon,  Mc- 
Comb,  Miss.;  David  B.  Wallersein,  Chicago;  Mitchell 
Wolfson,  Miami. 

National  Legislation — A.  Julian  Brylawski,  chair- 
mon,  Woshington,  D.  C.;  John  G.  Broumas,  Chevy 
Chase,  Md.;  Willis  J.  Davis,  Atlanta,  Ga.;  Philip  F. 
Horling,  New  York;  Theodore  Mann,  Minneapolis, 
Minn.;  Sumner  M.  Redstone,  Boston,  Mass.;  E.  La- 
mar Sarra,  Jacksonville,  Fla. 

Organization  & Membership — Richard  M.  Ken- 
nedy, chairman,  Birmingham,  Ala.;  John  G.  Broumas, 
Chevy  Chose,  Md.;  Spiro  J.  Papas,  Chicago;  J.  J. 
Rosenfield,  Spokane,  Wash.;  John  B.  Schuyler,  But- 
ler, Wis.;  T.  G.  Solomon,  McComb,  Miss. 

Safety — Stanley  Stern,  chairman,  Miami;  Ogden 
Brodley,  New  York;  Arthur  Krolick,  Buffalo;  Allan 
Preville,  Oakhurst,  N.  J.;  Robert  Sternburg,  Boston. 

16mm — George  G.  Kerasotes,  chairman,  Springfield, 
III.;  Myron  N.  Blank,  Des  Moines;  Dwight  L.  Spra- 
cher,  Seattle. 

Screen  Producers  Guild — Albert  M.  Pickus,  chair- 
man, Stratford,  Conn.;  Roy  Cooper,  San  Francisco; 

S.  H.  Fabion,  New  York;  George  G.  Kerasotes,  Spring- 
field,  111.;  Lourence  A.  Tisch,  New  York;  Harry  Man- 


del,  New  York;  Sidney  M.  Markley,  New  York;  Ed- 
win D.  Martin,  Columbus,  Ga.;  Robert  W.  Selig,  Bev- 
erly Hills,  Calif.;  Mitchell  Wolfson,  Miami. 

Stor  of  the  Yeor  & America's  New  Stars — Robert 
W.  Selig,  chairman,  Beverly  Hills,  Calif.;  Roy  Cooper, 
San  Francisco;  Roy  Evans,  Beverly  Hills,  Calir.;  George 
G.  Kerasotes,  Springfield,  III.;  Arthur  H.  Lockwood, 
Boston;  Sidney  M.  Markley,  New  York,  N.  Y.;  Edwin 
D.  Martin,  Columbus,  Ga.;  John  H.  Rowley,  Dallas; 
John  B.  Schuyler,  Butler,  Wis. 

State  & Local  Legislation — E.  Lomar  Sorra,  chair- 
man, Jacksonville,  Fla.;  C.  E.  Cook,  Maryville,  Mo.; 
Norris  Cresswell,  Kansos  City,  Mo.;  Don  Douglas, 
Dallas;  Carlton  Duffus,  Richmond  Va.;  James  H. 
Harrison,  Atlanta;  Eddie  Joseph,  Austin,  Texas;  Lu- 
cille Price,  Charlotte. 


Herbert  Jaffey  Succeeds 
Whelan  in  20th-Fox  Post 

NEW  YORK  — Herbert  Jaffey,  who 
started  in  the  pressbook  department  of  20th 
Century-Fox  22  years  ago,  has  been  named 


Herbert  Jaffey  Leslie  F.  Whelan 


director  of  foreign  publicity,  advertising, 
exploitation  and  public  relations  for  20th 
Century-Fox  International  and  Inter- 
America  Corp.,  by  Murray  Silverstone, 
president  of  both  overseas  organizations. 

Jaffey  will  assume  the  post  January  1, 
following  the  retirement  of  Leslie  F. 
Whelan  December  31.  Whelan  held  these 
posts  since  1936. 

For  the  past  14  years,  Jaffey  has  served 
in  various  capacities  in  the  Fox  Inter- 
national publicity  office  and  has  been  as- 
sistant to  Whelan  since  February  1960. 

Whelan,  who  joined  20th-Fox  in  1935  as 
exploitation  manager  of  the  domestic  or- 
ganization, was  promoted  to  the  foreign 
companies  a year  later. 


Pathe- America  Holding 
Merchandisnig  Meets 

NEW  YORK — Budd  Rogers,  president  of 
Pathe-America  Distributing  Co.,  called  a 
series  of  division  office  meetings  to  formu- 
late merchandising  programs  for  the  com- 
pany’s two  British  pictm-es,  “Whistle  Down 
the  Wind”  and  “Victim,”  which  will  be  re- 
leased nationally  in  February. 

Directing  the  divisional  meetings  were 
Peter  T.  Dana,  eastern;  Francis  A.  Bate- 
man, western;  George  Lefko,  midwest; 
Jerry  Lipow,  central,  and  Joseph  Gins, 
southern. 

Conferences  covered  regional  sales  and 
point-of -impact  promotion,  as  well  as  ad- 
vertising, publicity  and  exploitation  plans. 


Hoffberg  Acquires  Shorts 

NEW  YORK — Eight  short  subjects  pro- 
duced by  Emerson  Yorke  in  Hollywood 
have  been  acquired  for  distribution  by 
Hoffberg  Productions,  Inc.  The  subjects, 
all  in  black  and  white,  are  “Who’s  Who  in 
the  Bronx  Zoo,”  “King  Cobra,”  “Virgin 
Island  Visit,”  “Pish  Is  Food,”  “Moku 
Hanga,”  “This  Way  to  Nursing,”  “A  Boy, 
a Bat  and  a Baseball”  and  “Report  on 
Puerto  Rico,  U.  S.  A.” 


CALENDARiEVENTS 

DECEMBER 

S M T W T F S 
1 2 

3 4 5 6 7 8 9 
10  11  12  13  14  15  16 
17  18  19  20  21  22  23 
24  25  26  27  28  29  30 
31 

JANUARY 

S M T W T F S 

1 2 3 4 5 6 

7 8 9 10  11  12  13 

14  15  16  17  18  19  20 

21  22  23  24  25  26  27 

28  29  30  31 

JANUARY 

11,  Allied  Theatre  Owners  of  New  Jersey  annual 
beefsteak  dinner,  Westmount  Country  Club,  West 
Paterson,  N.  J. 

13,  Reactivated  North  Central  Allied's  first  regional 
convention  in  Minneapolis. 

FEBRUARY 

13-15,  Texas  Drive-In  Theatre  Owners  Ass'n  tenth 
annual  convention,  Dallas. 

MARCH 

20,  United  Theatre*  Owners  of  Oklahoma  and  Pan- 
handle Texas  conventian;  place  to  be  announced 
later. 


20th-Fox  Had  39-Week 
Loss  of  $lL544z007 

NEW  YORK — A loss  from  operations  of 
$11,544,007  was  reported  last  week  by  20th 
Century-Fox  for  the  39  weeks  ended  last 
September  30.  This  includes  special  write- 
offs of  $9,200,000  in  connection  with  the- 
atrical and  television  inventories.  The  com- 
pany also  reported  a gain  from  the  sale  of 
the  studio  property  in  the  amount  of  $25,- 
735,917. 

Earnings  from  operations  for  the  39 
weeks  ended  Sept.  24,  1960,  amounted  to 
$2,997,115,  which,  combined  with  the  net 
insurance  recovery  of  $735,614,  resulted  in 
total  earnings  of  $3,732,729. 

Income  in  the  1961  period,  from  film 
rentals,  television,  dividends  and  other 
sources  totaled  $87,709,240,  an  increase 
over  the  income  of  $86,647,036  in  1960. 


Gower  Champion  Is  Signed 
To  Direct  His  First  Film 

HOLLYWOOD  — Gower  Champion  was 
signed  by  Paramount  to  direct  his  first 
feature  motion  picture  with  announcement 
by  studio  head  Jack  Kai-p  that  he  would 
helm  “My  Six  Loves,”  starring  Debbie 
Reynolds. 

Champion  will  report  to  producer  Gant 
Gaither  next  week  to  begin  casting  of  the 
production,  including  six  costars  for  Miss 
Reynolds.  The  picture  is  an  adaptation  by 
John  Fante  from  a novelette  by  V.  K.  Punk 
which  appeared  in  Redbook  Magazine,  and 
centers  around  a famous  musical  comedy 
star  who  adopts  six  children  oi^phaned 
through  an  automobile  accident.  Produc- 
tion is  slated  to  start  in  February. 


New  Twist  Film  Shown 

NEW  YORK — “Twist,  Rumble,  Rock,”  a 
Twist  feature  produced  in  New  York  City 
with  Cozy  Cole,  Jazzbo  Collins,  Bobby  Blue, 
the  Jumping  Jacks  and  other  dance  stars 
from  the  Wagon  Wheel  in  Manhattan,  was 
sneak  previewed  at  a Hollywood  theatre 
Friday  (8) , according  to  Alexander  Beck, 
president  of  Albex  Films,  which  will  release 
the  picture  on  a saturation  basis  in 
December. 


BOXOFFICE  ;:  December  11,  1961 


17 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


Bachelor  in  Paradise  (MGM) 

125 

220 

130 

225 

250 

190 

150 

95 

225 

225 

150 

150 

280 

no 

160 

175 

140 

175 

17G 

Beyond  All  Limits  (Omat) 

100 

135 

100 

95 

80 

100 

90 

100 

Blue  Hawaii  (Para) 

180 

300 

200 

110 

130 

290 

130 

250 

350 

350 

300 

100 

145 

200 

210 

216 

Comancheros,  The  (20th-Fox) 

140 

220 

130 

195 

95 

165 

200 

175 

150 

340 

100 

250 

150 

200 

170 

175 

130 

200 

177 

Explosive  Generation,  The  (UA) 

80 

115 

150 

100 

120 

65 

90 

90 

160 

108 

Flight  That  Disappeared,  The  (UA) 

100 

100 

100 

100 

65 

100 

100 

95 

Girl  With  a Suitcase  (Ellis) 

125 

130 

100 

130 

90 

80 

200 

122 

Invasion  Quartet  (MGM) 

135 

95 

100 

100 

100 

106 

King  of  Kings  (MGM) 

275 

230 

200 

110 

240 

450 

395 

120 

195 

246 

L'Avventura  (Janus) 

125 

120 

155 

100 

100 

80 

100 

160 

300 

138 

Mad  Dog  CoU  (Col) 

100 

150 

100 

90 

100 

75 

103 

Man  in  the  Moon  (Trans-Lux) 

90 

110 

no 

190 

150 

225 

146 

Man-Trap  (Para) 

100 

80 

110 

100 

100 

70 

150 

70 

100 

95 

98 

Marines,  Let's  Go  (20th-Fox) 

110 

115 

105 

90 

140 

95 

100 

115 

95 

100 

125 

80 

135 

100 

135 

109 

Mark,  The  (Cont'l) 

150 

175 

120 

105 

125 

125 

180 

140 

Mask,  The  (WB) 

120 

125 

120 

95 

90 

85 

115 

90 

90 

145 

150 

111 

Matter  of  Morals,  A (UA) 

130 

100 

80 

100 

100 

100 

100 

101 

Morgan  the  Pirate  (MGM) 

130 

90 

110 

115 

130 

85 

100 

100 

90 

120 

170 

no 

113 

Mr.  Sordonicus  (Col) 

225 

125 

100 

65 

70 

105 

no 

135 

90 

120 

150 

100 

116 

Picnic  on  the  Grass  (Kingsley) 

155 

115 

120 

no 

200 

130 

135 

150 

139 

Pure  Hell  of  St.  Trinicm's,  The  (Cont'l) 

150 

170 

100 

100 

120 

135 

200 

139 

Purple  Hills,  The  (20th-Fox) 

100 

100 

70 

100 

90 

92 

Question  7 (de  Rochemont) 

150 

90 

105 

215 

155 

200 

150 

105 

175 

140 

115 

100 

142 

Secrets  of  Women  (Janus) 

140 

105 

145 

145 

90 

105 

200 

250 

148 

Susan  Slade  (WB) 

140 

175 

175 

120 

100 

180 

200 

210 

205 

200 

125 

no 

135 

200 

175 

163 

Teenage  Millionaire  (UA) 

100 

120 

65 

100 

90 

95 

Trouble  in  the  Sky  (U-I) 

100 

100 

100 

90 

100 

98 

Trunk,  The  (Col) 

100 

100 

100 

90 

65 

85 

100 

91 

Truth,  The  (Kingsley) 

175 

300 

175 

85 

300 

230 

125 

135 

250 

200 

80 

175 

190 

186 

Twenty  Plus  Two  (AA) 

125 

95 

90 

110 

100 

100 

120 

80 

103 

Two-Way  Stretch  (Showcorp) 

130 

175 

175 

125 

250 

175 

115 

65 

135 

125 

200 

152 

Two  Women  (Embassy) 

150 

225 

105 

165 

150 

500 

150 

150 

200 

100 

200 

125 

195 

105 

180 

Underworld,  U.S.A.  (Col) 

125 

120 

100 

115 

100 

100 

85 

no 

107 

Upstairs  and  Downstairs  (20th-Fox) 

180 

90 

100 

150 

90 

90 

125 

118 

Watch  Your  Stem  (Magna) 

110 

160 

150 

125 

100 

129 

World  by  Night  (WB) 

100 

100 

130 

100 

95 

150 

200 

125 

100 

100 

120 

X-15  (UA) 

85 

85 

120 

90 

105 

no 

65 

100 

100 

90 

75 

93 

Young  Doctors,  The  (UA) 

140 

275 

100 

125 

130 

100 

150 

110 

125 

180 

255 

100 

no 

no 

165 

130 

125 

200 

120 

145 

Young  Savages,  The  (UA) 

120 

225 

100 

200 

85 

200 

150 

140 

100 

215 

135 

125 

100 

90 

90 

190 

100 

80 

136 

TOP  HITS 

OF 

THE  WEEK 

Individual  runs,  not  an  average. 
Pictures  with  less  than  five  runs 
do  not  appear  in  the  chart  above. 


1.  Blue  Hawaii  (Para) 

Kansas  City 350 

Los  Angeles 350 

Boston  300 

Minneapolis  300 

2.  Comancheros,  The  (20th-Fox) 

Kansas  City 340 

Memphis  250 

Boston  220 

3.  Summer  and  Smoke  (Para) 

Los  Angeles 325 

4.  Errand  Boy,  The  (Para) 

Chicago  300 


5.  Bachelor  in  Paradise  (AAGAA) 

Boston  275 

Cincinnati  250 

Indianapolis  225 

6.  Two-Way  Stretch  (Showcorp) 

Cleveland  250 

7.  Susan  Slade  (WB) 

Kansas  City 210 

Indianapolis  200 

Memphis  200 

San  Francisco 200 


I 


i 


i 


A Thank-You  Dinner  for  40  Years 


MINNEAPOLIS  — H.  A.  “Moe”  Levy, 


'Blue'  and  'White'  Both 
Ring  Milwaukee  Bell 

MILWAUKEE— “Blue  Hawaii”  at  the 
Towne  Theati-e  and  “White  Christmas” 
playing  its  first  comeback  run  at  the 
neighborhood  Tower  Theatre  both  hit  the 
top  scores  for  this  area.  “Search  for  Para- 
dise” and  “La  Dolce  Vita”  still  show 
strength  in  their  respective  runs.  As  Ben 
Marcus  says,  “Business  is  good!” 


(Average  Is  100) 

Downer — La  Dolce  Vita  (Astor),  3rd  wk 175 

Palace — Search  for  Paradise  (Cinerama),  7th  wk.  200 
Riverside — Bachelor  in  Paradise  (MGM),  2nd  wk.  125 

Strand — X-15  (UA)  75 

Times — Loss  of  Innocence  (Col)  100 

Tower — White  Christmas  (Pora),  reissue  300 

Towne — Blue  Hawaii  (Para)  300 

Warner. — Susan  Slade  (WB)  150 

Wisconsin — The  Comancheros  (20th-Fox), 

2nd  wk 150 


Omaha  Openers  Enjoy 
Outstanding  Business 
OMAHA — There  was  no  anemia  evident 
in  the  movie  industry  in  Omaha  last  week 
as  grosses  pushed  as  high  as  250  per  cent 
of  average.  The  lusty  attendance  was 
shown  all  along  the  first-run  front,  paced 
by  the  250  per  cent  mark  made  at  the 
opening  of  “Seven  Wonders  of  the  World” 
at  the  Cooper  Theatre.  The  double  average 
gate  at  the  Dundee  which  brought  back 
“The  King  and  I”  was  another  indica- 
tion of  the  strength  and  “Susan  Slade”  at 
the  Omaha  almost  equaled  that  amount. 


Admiral — X-15  (UA)  100 

Cooper — Seven  Wonders  of  the  World 

(Cinerama)  250 

Dundee — The  King  and  I (20th-Fox),  reissue  ....  200 

Omaha — Susan  Slade  (WB)  195 

Orpheum — The  Comancheros  (20th-Fox)  180 

State — Bachelor  in  Paradise  (MGM),  2nd  wk.  ..125 


Big  Holdover  Lineup 
Strong  in  Mill  City 
MINNEAPOLIS — “Blue  Hawaii”  in  its 
second  week  at  the  Gopher  Theatre  scored 
a big  250  per  cent.  Runnerup  among  the 
holdovers  was  “The  Comancheros”  at  the 
State  with  a rating  of  175  per  cent.  The 
only  new  offering,  “Man  in  the  Moon”  at 
the  Uptown  Theatre,  rated  135  per  cent. 


Academy — King  of  Kings  (MGM),  4th  wk 100 

Avalon — Nature's  Paradise  (Russell);  Female 

in  the  Flesh  (Russell),  3rd  wk 130 

Century — South  Seas  Adventure  (Cinerama), 

4th  wk 80 

Gopher — Blue  Hawaii  (Para),  2nd  wk 250 

Lyric — Bachelor  in  Paradise  (MGM),  3rd  wk 150 

Mann — The  Devil  at  4 O'Clock  (Col),  4th  wk.  . . 90 

Orpheum — Susan  Slade  (WB),  2nd  wk 110 

State — The  Comancheros  (20th-Fox),  2nd  wk.  175 
Suburban  World — The  Mark  (Cont'l),  2nd  wk.  100 

Uptown — Man  in  the  Moon  (Trans-Lux) 135 

World — Breakfast  at  Tiffany's  (Para),  6th  wk.  110 


Fred  Stein  Acquires 
All  of  Statewide  Circuit 

LOS  ANGELES — Fred  Stein  announced 
that  he  acquired  all  of  the  stock  and  inter- 
ests formerly  held  by  Sam  Decker  in  ill  of 
the  29  theatres  owned  and  operated  by 
Fred  Stein  Enterprises  and  Statewide  The- 
atre Circuit,  Inc. 

Statewide  Theatre  Circuit  has  rapidly 
grown  into  29  theatres  operating  in  the 
metropolitan  Los  Angeles,  San  Bernardino 
and  San  Diego  areas,  and  is  now  the  larg- 
est independent  theatre  circuit  in  southern 
California.  Stein  further  stated  that  he 
and  his  family  over  a period  of  the  last  few 
years  have  acquired  100  per  cent  of  all 
stock  and  interests  in  the  complete  chain 
of  29  theatres  in  the  Statewide  Circuit. 


manager  of  20th-Fox,  Minneapolis,  was 
honored  by  his  coworkers,  exhibitors  and 
industry  friends,  on  the  occasion  of  his  40 
years  with  the  company,  at  a dinner  at 
Schiek’s  cafe.  This  picture  was  taken  right 
after  a large  banner  with  the  words 
“Thank  You  Moe  Levy  for  40  Years  of  Aid 
and  Comfort  to  Depressed  and  Poverty- 
Stricken  Exhibitors”  was  displayed.  Levy, 
standing  left,  received  considerable  good- 
natured  “ribbing”  from  exhibitors  at  the 
banquet.  Then  Harey  Greene,  general  man- 
ager of  Welworth  Theatres,  who  was  mas- 


Merle  Burns,  Menno,  S .D„ 
Does  Well  on  Tomboy' 

OMAHA — “If  you  want  that  extra  buck 
get  busy,  it  is  there,”  said  Merle  J.  Burns 
of  the  Roxy  Theatre  at  Menno,  S.  D.,  after 
completing  a three-day  run  of  “Tomboy 
and  the  Champ.”  He  said  it  grossed  his 
biggest  three-day  run  figure,  excluding  spe- 
cials, in  five  years  at  the  Roxy. 

“Why  was  a gross  like  that  possible?”  he 
said,  particularly  when  the  pictm-e  had  not 
set  any  records  in  some  other  spots.  Here 
is  his  story: 

“Carl  Reese  (U-I  salesman)  told  me 
what  a wonderful  family-type  picture  it 
was  and  said  with  a little  extra  help  it 
would  do  good.  So  this  is  what  we  did.  We 
contacted  every  4-H  Club  in  the  county  and 
told  them  about  it  and  asked  them  if  they 
wanted  to  sell  tickets.  Three  clubs  sold 
tickets  for  us  and  we  gave  them  back  ten 
cents  a ticket.  All  our  ads  guaranteed  the 
picture.  If  they  didn’t  say  it  was  good 
family  fare  we  would  refund  their  money. 

“It  was  wonderful  to  see  so  many  families 
coming  back  to  the  theatre.  People  have 
been  stopping  in  and  telling  me  what  a 
grand  picture  it  was.  So  if  you  want  that 
extra  buck  get  busy,  it  is  there.” 


Film  Event  Arranged 

OTTAWA — Charles  Topshee,  committee 
chairman,  has  announced  arrangements 
for  the  14th  annual  Canadian  Film  Awards 
competition  for  pictures  made  this  year 
in  the  Dominion.  The  four  main  categories 
for  entries  comprise  theatrical,  nontheatri- 
cal, television  and  amateur  pictures.  No 
less  than  55  judges  have  been  named  for 
the  selection  process.  For  the  last  contest 
no  picture  received  the  top  award  of  Cana- 
dian Film  of  the  Year. 


ter  of  ceremonies,  placed  the  halo  above 
Levy’s  head.  Left  to  right  are  Ben  Berger, 
president  of  Berger  Amusement  Co.  and 
owner  of  Schiek’s  Cafe;  Ted  Mann,  presi- 
dent of  Mann  Theatres;  Levy;  Greene;  Bob 
Conn,  executive  cabinet  sales  representative 
from  20th-Fox’s  New  York  office;  Charles 
Winchell,  president  of  Minnesota  Amuse- 
ment Co.,  and  Eddie  Ruben,  president  of 
Welworth  ’Theatres.  His  head  showing  in 
the  front,  is  Harold  Lundquist,  sales  man- 
ager of  20th-Fox  at  Minneapolis.  Levy  was 
presented  a portable  colored  television  set 
with  electronic  conti’ols. 


Don  Shane  Elected 
Chief  of  Variety  16 

OMAHA — Don  Shane,  city  manager  for 
Tri-States  Theatres,  was  elected  chief 
barker  at  a meeting  of  the  new  ci’ew  of 
Variety  Tent  16  last  week. 

“We’ve  got  some  new  blood  and  a lot  of 
the  old  faithful  workers  on  the  crew  and 
I think  we’re  heading  for  a good  year,” 
Shane  said. 

The  first  business  on  the  agenda  is  a 
membership  drive.  An  inaugural  party  is  in 
the  planning  stage,  probably  to  take  place 
shortly  after  the  first  of  the  year. 

Named  first  assistant  is  William  Bode, 
WOW-TV  sales  representative,  and  Mai 
Dunn,  who  has  a popular  orchestra  in  this 
area,  was  elected  second  assistant.  Willie 
Wilson,  WOW,  is  property  master  and 
Henry  McGrath,  veteran  of  Filmrow  who 
has  a printing  company,  is  dough  guy. 

Other  members  of  the  crew  are  Abe 
Slusky,  Playland  Park;  Walter  Creal,  exhi- 
bitor; Ros  Lorello,  restaurant  owner;  King 
George,  King  George  Associates,  and  Ed 
Cohen,  film  salesman. 


L.  D.  Terrell  Joins  BV 
As  Charlotte  Manager 

CHARLOTTE — Lawrence  D.  Terrell,  who 
resigned  as  Paramount  exchange  manager 
effective  November  25,  has  assumed  his 
new  duties  as  manager  of  the  Buena  Vista 
Film  Distribution  Co.  exchange  here. 

Terrell  had  completed  approximately  25 
years  with  Paramount.  He  joined  the 
company  in  1937  as  accounting  clerk  in 
the  Atlanta  exchange. 


BOXOFFICE  ::  December  11,  1961 


NC-1 


MINNEAPOLIS 


gheldon  Kliman  has  been  appointed  to  the 
new  position  of  supervisor  of  theatres 
for  Berger  Amusement  Co.  Ben  Berger, 
president,  said  Kliman’s  responsibilities  will 
include  managing  the  Aster,  which  he  has 
managed  for  several  years.  Previous  to  that 
he  was  manager  of  Berger’s  Riviera  at 
Hastings. 

The  Paramount  in  St.  Paul,  and  the  Dis- 
patch-Pioneer Press  cosponsored  theii'  an- 
nual all-star  night  Friday  (8)  at  which 
awards  were  presented  to  11  stars  selected 
from  St.  Paul  high  school  football  teams. 
Dick  Nesbitt  of  KSTP-TV  was  emcee.  A 
second  team  of  11  also  was  honored  on 
the  stage  of  the  theatre.  The  football  play- 
ers and  the  coaches  were  guests  of  the  the- 
atre at  a showing  of  “The  Comancheros.” 

Herb  Stolzman,  operator  of  the  Falls 
Theatre  at  River  Falls,  Wis.,  is  now  driv- 
ing a Swedish  Saab,  and  Arnold  Carlson, 
shipper  at  Independent  Film  Service,  has 
a new  Ford  Fairlane  ...  Joe  Strother  of 
Milwaukee,  buyer  and  booker  for  the  Mar- 
cus cii'cuit,  was  in  for  the  dinner  honoring 
M.  A.  Levy,  20th-Fox  manager,  and  visited 
along  the  Row  . . . Jack  Bradley  of  Inde- 
pendent Film  Service  attended  a meeting 
of  National  Film  Service  in  Philadelphia. 

Outstate  exhibitors  on  the  Row  were 
Ken  Brossman,  Oakes,  N.  D.;  George 
Gould,  Glencoe;  Joe  Mlinar,  Spring  Valley; 
Jim  Fraser,  Red  Wing;  Boyd  Haufle,  De- 
Smet,  S.  D.;  Pete  DeFea,  Milbank,  S.  D.; 
E.  O.  Olson,  Northfield;  Bud  Albrecht, 
White  Bear  Lake,  and  Mel  Ehlers,  Delano 
. . . Eddie  Burke  of  Alexander  Film  Co.  was 
in  New  Orleans  for  a weekend  . . . “X-15” 
played  first-run  at  six  neighborhood  and 
suburban  houses. 

The  Orpheum,  operated  by  Ted  Mann, 


Speaker  Rebuilding 

Aluminum  Voice  Coils 
Moisture-Proofed  3-4-5"  $1.10 

VVALLACE  SPEAKER 
RECONING 

712  Rose  Ave.  Des  Moines,  Iowa 


had  a near  sellout  on  the  closed-circuit 
telecast  of  the  Floyd  Patterson-Tom  Mc- 
Neeley  fight  with  prices  scaled  at  $5  and  $4 
. . . New  seats  ai-e  being  installed  in  the 
Winstead  Theatre.  Other  improvements 
also  are  being  made  . . . Chris  Divich  has 
closed  his  Twin  Kiss  Theatre  at  Doland, 
S.  D.,  because  of  ill  health  . . . The  Hipp  at 
Gregory,  S.  D.,  is  slated  to  close  January 
1. 


MILWAUKEE 


^he  departure  of  Bob  Groenert,  manager 
of  the  Varsity  Theatre,  to  attend  the 
University  of  Wisconsin  full  time,  brought 
about  the  following  changes:  Walter  Riek, 
manager  at  the  Downer,  was  moved  back 
to  the  Varsity;  replacing  Riek  at  the 
Downer,  is  A1  Meskis,  formerly  at  the  War- 
ner, and  more  recently  managing  the  De- 
lavan  at  Delavan. 

The  Better  Films  Council  of  Milwaukee 
County  released  the  following  ratings: 
Family,  outstanding.  White  Christmas.  Ex- 
cellent, Majority  of  One,  Greyfriars  Bobby, 
The  Tomboy  and  the  Champ.  Young  peo- 
ple, good.  Teenage  Millionaire.  Adults  and 
young  people,  very  good.  The  Bridge,  Blue 
Hawaii.  Adults,  good.  Bachelor  in  Para- 
dise, Explosive  Generation,  Beyond  All  Lim- 
its, One  Plus  One. 

Max  C.  Krofta,  68,  in  show  business  for 
46  years,  26  of  which  were  spent  in  Racine, 
died.  He  managed  the  Mozart  and  old  Idle- 
Hour  theatres  here,  and  went  to  Racine  in 
1929  as  operator  of  the  Granada,  and  then 
became  owner  and  manager  of  the  Capitol. 
Disposing  of  the  Capitol,  he  moved  to  Mil- 
waukee, but  acquired  the  Capitol  again  in 
1938,  and  assumed  ownership  of  the  Gra- 
nada in  1940.  He  was  a member  of  Allied 
Theatre  Owners  Ass’n,  and  was  on  the 
national  board.  Survivors  include  a son  and 
a daughter,  and  brother  Ed  who  is  as- 
sociated with  20th-Fox  here  and  who  also 
operates  the  Liberty  Theatre  here. 


Alex  North  scored  and  created  original 
music  for  MGM’s  “All  Fall  Down.” 


P/e9se 

sefitf/ne 

O 2 years  for  $5  □ 1 year  for  $3  □ 3 years  for  $7 

□ Remittance  Enclosed  □ Send  Invoice 

THEATRE 

STREET  ADDRESS 

TOWN ZONE STATE 

NAME POSITION 

THE  NATIONAL  FILM  WEEKLY  52  issues  a year 

825  Van  Brunt  Bird.,  Kansas  City  24,  Mo. 


Variety  14  Re-Elects 
Bernie  Strachota 

MILWAUKEE — More  than  100  barkers  at 
the  Variety  Tent  14  annual  meeting  No- 
vember 27  elected  a new  crew,  which  in 
turn  re-elected  Bernie  Strachota  as  chief 
barker.  Twenty  new  members  were  in- 
ducted in  the  club,  which  met  at  Fazio’s. 

Elected  to  serve  with  Strachota  were  Lee 
Rothman,  first  assistant;  Jack  Dionne,  sec- 
ond assistant;  Don  Perlewitz,  property 
master,  and  Geri-y  Franzen,  dough  guy. 

In  addition  to  the  above  officers,  the 
following  comprise  the  crew : Herbert 

Copelan,  Joe  Strother,  Morris  Dudleson, 
Glen  Kalkhoff,  Hari-y  Zaiden.  and  Dean 
Fitzgerald. 

William  H.  Nichol  was  appointed  press 
guy. 

NEW  MEMBERS  INITIATED 

Formally  initiated  as  members  were: 
David  Routt,  Robert  B.  Hindin,  Leo  R. 
Weinshel,  Jack  Dionne,  Jerry  Levy,  Judge 
Elmer  W.  Roller,  Father  Matthew  Scott, 
Jack  Davis,  Herbert  Copelan,  Ralph  Barnes, 
Johnny  Logan,  Howard  A.  Ross,  Ardin  A. 
Muchin,  Maurice  Ostrow,  Russ  Mortenson, 
Frank  Hughes,  Rudolph  J.  Mudroch, 
Joseph  T.  Weinfurter,  Edward  Ditloff,  and 
William  H.  Nichol.  For  more  than  ten 
years  the  latter  has  been  Boxoffice  corres- 
pondent in  the  Milwaukee  area. 

Speaking  as  a retiring  chief  barker  (be- 
fore he  knew  he  was  to  be  re-elected). 
Strachota  said  he  had  the  pleasure  of 
serving  on  numerous  committees  of  various 
well  known  organizations,  but  none,  he 
said,  compared  with  his  experience  and  as- 
sociations connected  with  his  tenure  as 
chief  barker  for  the  Variety  Club  dming 
the  past  year. 

GIVES  $25,000  ANNUALLY 

“Most  of  you  know  of  course,”  he  con- 
tinued, “that  our  local  project  is  the 
Variety  Club  epilepsy  center  at  Mt.  Sinai 
Hospital,  to  which  the  club  has  contributed 
upwards  of  $25,000  annually  since  its  in- 
ception five  years  ago.  However,  this  year, 
the  need  is  far  greater,  and  we  plan  on  in- 
creasing our  contributions  to  a total  of 
$50,000.  This  means  that  each  and  every 
one  of  us  must  cooperate  on  all  fronts. 
And  one  of  our  very  first  objectives  is  to 
increase  our  membership. 

“The  clinic  has  been  swamped  with  ap- 
plications since  we  originally  sponsored 
the  center,  which  explains  the  crying  need 
for  an  institution  of  tliis  type.  Because  of 
this  situation,  we  must  spread  the  word,  so 
that  we  are  able  to  meet  our  quota  for 
1962.” 

Ben  Marcus,  who  heads  the  circuit  of 
theatres  bearing  his  name  and  is  chainnan 
of  the  clinic  committee,  pointed  out  that  all 
net  proceeds  are  turned  directly  over  to  the 
clinic,  and  that  the  only  sources  of  these 
funds  are  the  annual  theatre  collections, 
premieres,  and  mail  solicitation  campaigns. 

“There  are  no  paid  officials,”  he  as- 
serted, “so  we  ask  your  cooperation.  Be- 
cause of  the  urgent  need  for  more  .space 
and  personnel  at  the  center,  the  hospital 
has  agreed  to  arrange  for  larger  ouarters 
on  the  first  floor.  Milwaukee  will  then 
have  an  epilepsy  clinic  second  to  none  in 
the  nation.” 


Rossano  Brazzi  has  completed  his  star- 
ring role  in  WB’s  “Lovers  Must  Learn.” 


NC-2 


BOXOFFICE  ::  December  11,  1961 


What  is  this  THING  with  the  power  of  mind  over  matter? 
...there  beyond  the  stars  your  unspeakable  fears... deepest  desires 
come  alive...  and  you  are  trapped  in  a spectacle  of  terror... 
your  secret  fears  ipitfed  against  you!-_ 


Tr 


JOi  AGAR -GREIAmSSEN- ANN  SMYRNER-Ml  HEINRICH 


screenplay  by 

SIONty  PINK 


prorluceil  & 

directed  by  SIDNEY  PINK  • A CINEMAGIC  PRODOCIION  • an  AMERICAN-INIERNAIIONAI  piciusi 


NOW  AVAILABLE  FOR  BOOKING 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MILWAUKEE 

ED  GAVIN 

212  West  Wisconsin  Ave. 
MILWAUKEE  3,  WIS. 


AMERICAN  INTERNATIONAL  PICTURES 
OF  NEBRASKA  & IOWA 

MEYER  L.  STERN 
1508  Davenport  Street 
OMAHA,  NEBRASKA 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MINNEAPOLIS 

WILLIAM  J.  MARSHALL 
74  Glenwood  Avenue  North 
MINNEAPOLIS  3,  MINN. 


DES  MOINES 


■pwo  changes  in  managerships  have  been 
annomiced  by  Tri-States  Theatre  Corp. 
Roy  Oldfield,  fonner  manager  of  the  Inger- 
soll  at  Des  Moines,  has  been  named  man- 
ager of  the  Strand  at  Waterloo.  Robert 
Dudley,  fonner  assistant  manager  of  the 
Orpheum  at  Omaha,  will  manage  the  Rivoli 
at  Hastings.  Neb.  Dudley  replaces  Fred 
Danico  who  has  resigned  the  Rivoli  post. 

Theatre  managers  estimated  that  the 
Iowa,  the  World  and  the  Paramount  thea- 
tres at  Cedai-  Rapids  housed  about  15,000 
youngsters  during  the  recent  merchant- 
sponsored  “Free  Show  for  Kids  While 
Mama  Shops.”  A different  program  was 
shown  at  each  theatre,  allowing  the 
youngsters  to  see  all  three  offerings.  With 
all  the  kids,  and  all  moving  from  one  thea- 
tre to  another,  there  was  at  the  end  of 
the  morning  only  one  lost  child — a 4-year- 
old  whose  big  brother,  6,  found  her  ap- 
propriately enough — in  Paramount’s  lost 
and  found  department. 

Bob  Dunnick,  manager  of  the  Coed  at 
Fairfield,  has  been  busy  setting  up  that 
theatre’s  13th  annual  free  Christmas  movie 
program.  The  two-day  merchant-sponsored 
event  December  13,  14  features  continuous 
films,  and  no  tickets  are  required.  It  serves 
as  a Christmas  gift  from  the  merchants  to 
members  of  the  community  ...  At  Mis- 
souri Valley,  Mary  Warrick,  manager  of 
the  Rialto,  plans  a similar  film  feast  on 
December  13  and  20.  The  Coed  and  Rialto 
are  operated  by  Sandler  Enterprises. 

Virginia  Boudewyns  is  leaving  Des 
Moines  Theatre  Supply  to  make  her  home 
at  West  Bend,  Wis.  Joanne  Green  replaces 
her  . . . Bill  Feld  of  Realart  traveled  to  Los 
Angeles  . . . Gloria  Heathcote  of  Columbia 
reports  her  son  has  recovered  after  a bout 
with  pneumonia  . . . The  staff  at  Colum- 
bia plans  a Christmas  party  and  gift  ex- 
change the  16th. 

The  Storm  Lake  Register  in  a recent 
editorial  took  a crack  at  newspapers  which 
carry  “suggestive  film  ads.”  The  paper 
stressed  that  “if  the  motion  picture  indus- 
try is  to  be  cleaned  up,  the  job  cannot  be 
left  to  the  PTA  and  Legion  of  Decency 
. . . Newspapers  must  get  into  the  act. 
They  have  a duty  . . . especially  to  teen- 
agers. Ads  offensive  to  good  taste  should 
be  nonacceptable  to  all  publishers.” 

Police  juvenile  officers  have  questioned 
ten  boys,  ranging  in  age  from  10  to  13,  in 
connection  with  burglaries  at  the  Pioneer 
Drive-In  at  Des  Moines  . . . The  Carter 


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PROJECTION 


Super-Optica 


REAL  ECONOMY 


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tMERICAN  THEA.  SPLY.  CO..  Sioux  Falls.  S.  0 
DES  MOINES  THEA.  SPLY.  CO..  Des  Moines,  la 
MINNEAPOLIS  THEA.  SPLY.  CO..  Minneapolis,  Mlrnv^ 

HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.  Corona  68,  N.  Y. 


Lake  Drive-In  reported  an  undetermined 
amount  of  money  and  merchandise  taken 
from  vending  machines  when  thieves  broke 
into  the  building  . . . Residents  at  Toledo 
wonder  how  they  got  along  during  the 
years  the  Wieting  Theatre  was  closed.  A 
complete  overhaul,  which  has  been  going 
on  for  some  time,  moves  along  slowly  be- 
cause the  Wieting  is  in  use  so  much  of  the 
time.  In  addition  to  regular  scheduled 
showings,  the  community-sponsored  thea- 
tre recently  had  a free  Thanksgiving  Eve 
matinee  and  a special  two-hour  movie  for 
childi'en  while  their  parents  attended  an 
NFO  meeting  next  door. 

A story  is  that  Herb  Loeffler,  former 
Central  Stater,  didn’t  get  any  pheasants 
on  a recent  hunting  trip,  and  not  because 
there  weren’t  pheasants  to  be  had.  Herb 
even  saw  ’em.  Armed  with  shells  and  shot- 
gun case,  he  grabbed  for  the  gun,  but 
instead  of  a shotgun,  he  removed  from 
the  case  a .22  rifle!  And  no  bullets.  The 
pheasants  went  thataway. 

Bishops'  Film  Plan 
Is  Okay  ai  Lincoln 

LINCOLN — With  the  Bishop  James  V. 
Casey  of  the  Lincoln  Catholic  diocese  on 
the  committee  of  Roman  Catholic  bishops 
asking  the  motion  picture  industry  to  label 
its  films,  interest  locally  is  keen  in  the 
issue. 

The  bishops  committee,  meeting  in 
Washington,  has  called  upon  the  national 
motion  picture  industry  to  voluntarily 
label  its  films  so  parents  will  know  which 
ones  are  unsuitable  for  children  and  for 
young  people.  Lincoln  film  men  were  of- 
fering these  comments  after  the  Washing- 
ton request: 

George  Gaughan,  Cooper  Foundation 
film  buyer  and  publicity  director:  “The 
biggest  problem  is  caused  by  foreign  films 
and  sex  exploitation  films,  which  Cooper 
theatres  do  not  book.  If  someone  within 
the  film  industry  would  set  up  a voluntary 
classification  system,  we  would  probably  go 
along  with  it.  I think  some  sort  of  classifi- 
cation will  come,  but  it  should  be  done 
voluntarily  by  the  motion  picture  industry.” 

Walter  Jancke.  Nebraska  Theatres  Inc., 
city  manager:  “Our  theatres  in  Lincoln 
have  aheady  started  advising  the  public  as 
to  suitability  of  pictures  for  children.  In 
fact,  we  have  been  doing  this  for  over  a 
year.  We  certainly  do  not  want  children 
to  attend  pictures  which  have  been  pro- 
duced for  adults  any  more  that  we  expect 
adults  to  attend  pictures  produced  for 
children.” 

Irwin  Dubinsky,  president,  Dubinsky 
Bros.,  with  theatres  in  five  states,  includ- 
ing Nebraska:  “I  see  merit  in  industry 
voluntai-y  film  labeling  if  handled  properly. 
The  merit  depends  on  who  is  doing  the 
labeling.” 

Cooper’s  Gaughan  also  spoke  of  the 
Foundation’s  discouragement  recently  in 
public  support  of  the  film  showing  of 
“Question  7”  in  Cooper’s  Lincoln,  Omaha 
and  Oklahoma  City  theatres.  He  noted  this 
was  a picture  receiving  almost  unanimous 
approval  from  Catholic,  Jewish  and 
Protestant  leaders,  too. 

Lincoln’s  executive  director  of  the  Lincoln 
Council  of  Churches,  reported  the  council 
has  “no  policy,  no  view”  on  the  matter  of 
the  Catholic  bishops  request  at  this  time. 


OMAHA 


Dale  Goldie,  who  owns  the  American 
Theatre  at  Cherokee,  Iowa,  is  the  new 
mayor.  Dale  carried  every  ward  in  the 
recent  election.  He  has  been  a member 
of  the  volunteer  fire  department  38  years 
and  served  as  its  chief  for  17  years.  He 
also  was  a member  of  the  city  council  for 
12  years  . . . Mona  Pace,  who  has  the 
Empress  Theatre  at  Malvern,  Iowa,  was 
taken  to  a hospital  in  Council  Bluffs 
suffering  from  a fractured  thigh. 

Jim  Travis  of  Milford,  Iowa,  has  re- 
opened his  Strand  Theatre  with  two 
changes  a week  . . . And  at  Alta,  Iowa, 
Elmer  Svendsen  has  reopened  his  Roxie 
Theatre  with  one  change  a week  . . . Bill 
Barker  of  Co-Op  'Theatre  Services  was 
back  on  the  job  after  a siege  of  the  flu 
. . . Irv  Dubinsky  of  Dubinsky  Bros.  Thea- 
tres, with  headquarters  in  Lincoln,  was 
another  victim  of  the  flu  bug  in  this  area. 

Mayor  Irving  Beck  has  his  Moon  Thea- 
tre back  in  operation  in  Wilber  . . . Carl 
Reese,  manager  at  U-I  attended  a midwest 
regional  sales  meeting  at  Dallas.  The 
Reeses  have  a new  dachshund  named  Frit- 
zie,  who  replaces  Lumpy,  their  former 
dachshund  who  had  ruled  the  Reese  house- 
hold for  many  years  . . . Funeral  services 
were  held  at  Oak  Hill  cemetery  in  Platts- 
mouth  for  Fred  Hirz,  70,  father  of  Warner 
salesman  Bob  Hirz,  and  of  Hob  Hirz,  man- 
ager of  the  Cass  Theatre  in  Plattsmouth 
for  a number  of  years. 

Ed  Christensen,  exhibitor  at  Ord,  enter- 
tained a hunting  party  from  Omaha,  in- 
cluding Dick  Barkes  of  TOP  Advertising 
Co.  and  his  son  Gary.  The  hunters  went 
to  Ord  in  a bus  made  over  into  a coach 
with  facilities  for  sleeping  six,  cooking 
equipment  and  a refrigerator.  They  parked 
the  bus  in  front  of  the  Ord  Theatre,  which 
proved  to  be  quite  an  attraction  for  resi- 
dents in  the  area.  Charlie  Shanon,  also  of 
TOP,  took  a week’s  vacation  for  a success- 
ful hunting  trip  in  northern  Iowa. 

Frank  Good,  Red  Oak  exhibitor,  was  on 
the  Row  after  being  released  from  Veter- 
ans Hospital  in  Omaha  but  was  still  weak 
from  his  illness  . . . Heinie  Saggau,  Deni- 
son, Iowa,  theatre  owner  and  businessman, 
is  back  from  a hunting  trip  in  Minnesota 
and  is  busy  working  with  his  herd  of  reg- 
istered Herefords  . . . Al  Gran  of  the  Sioux 
Theatre  at  Sioux  Rapids  is  working  hard 
tiTing  to  improve  his  bowling  average  . . . 
Larry  Day,  advertising  and  publicity  chief 
for  Central  States  of  Des  Moines,  was  on 
the  Row. 

The  Newell  (Iowa)  Theatre,  owned  by 
the  community,  is  being  remodeled  and  re- 
seated . . . Exhibitors  on  the  Row  in- 
cluded Nebraskans  Frank  Hollingsworth, 
Beatrice:  Art  Sunde,  Papillion;  Clarence 
Frasier,  Havelock;  Mr.  and  Mrs.  Fred 
Schuler,  Humboldt;  Jack  March,  Wayne 
and  Virgil  Kula,  Fullerton.  Also  lowans 
S.  J.  Backer,  Harlan;  Arnold  Johnson, 
Onawa;  Jim  Travis,  Milford;  Frank  Good, 
Red  Oak,  and  Byron  Hopkins,  VUlisca.  Also 
South  Dakotan  Eskel  Lund,  Viborg. 


Starring  in  WB’s  “Lovers  Must  Learn” 
are  Troy  Donahue,  Suzanne  Pleshette, 
Angie  Dickinson  and  Rossano  Brazzi. 


NC-4 


BOXOFFICE  ::  December  11,  1961 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  70  i BETTER  BOOKING  AND  BUSINESS- BUILDING 


Ducks,  Hicks  and  Plenty  of  Corn  Make 
Promotion  Hay  for  Second  Time' 


Weather  Balloons 
In  Race  for  'Island' 

John  Thompson,  press  chief  for  Colum- 
bia Pictures,  with  the  aid  of  members  of 
the  B&K  publicity  staff  organized  a bal- 
loon race  for  the  mid-December  opening 
of  “Mysterious  Island”  at  the  B&K  Roose- 
velt in  Chicago.  Participating  in  the  race 
are  50  boys  and  girls,  all  of  whom  are 
science  students  who  provide  Warren  Cul- 
bertson of  ViTBKB  with  information  for  his 
weather  reports.  Ten  $25  government 
bonds  will  go  as  prizes  to  finders  of  the 
balloons  which  have  soared  the  greatest 
distance.  Don  Piccard  of  the  famous  Pic- 
card family  will  be  on  hand  to  go  up  in  a 
balloon  to  further  highlight  the  film  open- 
ing. 


Flying  Saucers  Carry 
Many  Drive-In  Prizes 

A gay  pre-Halloween  celebration  was 
held  at  the  El  Paso  (Tex.)  Drive-In  Satur- 
jry  day  evening,  October  28  by  Manager  Dutch 
Veeren.  As  patrons  entered  the  theatre 
they  were  given  No.  1 size  paper  bags  of 
popcorn,  equivalent  to  about  one-half  the 
standard  Buttercup  container,  and  fluores- 
cent car  stickers  of  Halloween  symbols  and 
designs.  The  kiddies  also  received  minia- 
ture candies  of  Baby  Ruth  and  Butter- 
fingers, and  Halloween  masks. 

As  advertised  over  KELP  radio,  the  cus- 
tomer really  did  see  flying  saucers — a 
thousand  of  them!  And  all  the  fortunate 
persons  catching  them  were  winners.  There 
were  no  duds.  The  flying  saucers  were 
launched  from  the  roof  of  the  concession 
building  by  Lone  Star  Theatres  general 
manager  A1  H.  Reynolds,  in  El  Paso  for  a 
visit;  model  Josie  Johns,  Veeren,  and  his 
daughter  Mrs.  Ria  Squint.  In  envelopes 
stapled  to  the  flying  saucers  (actually 
paper  plates)  were  $1  bills,  $5  bills,  cou- 
pons for  cold  drinks  and  hot  dogs  redeem- 
able at  the  concession  stand,  theatre  passes 
and  coupons  for  malts  at  any  Clock  drive- 
in  restaurant,  a courtesy  of  Lyle  Deutrich, 
manager. 

To  further  add  to  the  gaiety,  all  box- 
office  and  concession  personnel  were  at- 
tired in  costumes  befitting  the  occasion. 
Manager  Veeren  turned  the  traditional 
“trick  or  treat”  into  NO  trick  and  ALL 
treat  for  everyone  present.  The  ozoner  was 
filled  to  absolute  capacity! 

Study  Booklets  to  Schools 

For  “Ben-Hur,”  Glenn  Davis,  manager  of 
the  Colonial  and  Tar  theatres  at  Tarboro, 
N.C.,  supphed  35  teachers  in  the  public 
schools  with  Mass  Media  study  booklets. 


Mike  Porter,  local  radio  figure,  kept  the  PA 
going  with  talk  about  “Second  Time  Around" 
from  a hayrack  in  front  of  the  Saenger  Theatre, 
New  Orleans,  on  opening  day.  Note  the  Debbie 
figure  in  a washtub  on  the  hayrack  and  also 
on  the  marquee.  The  other  photo  depicts  a 
picket  pen  in  the  foyer  for  Geraldine  the  duck 
and  a corn  guessing  contest. 


Two  hicks — very  few  real  hayseed  farm- 
ers left  any  more — visited  newspaper  edi- 
torial rooms,  television  and  radio  stations 
in  New  Orleans  and  distributed  large  enve- 
lopes <8 1/2x11)  with  this  copy  on  the  out- 
side: 

“Your  kit  to  see  . . . Debbie  Reynolds, 
Gosh-a-Might  More  Wonderful  Than  Ever 
Before  . . . Andy  Griffith,  That  Green 
Bean  Prom  the  Cabbage  Patch  . . . ‘The 
Second  Time  Around’  . . . The  Biggest  Fun- 
Show’s  Here,  etc.” 

Inside  the  kit  were  seven  leaflets  and 
gimmicks,  including:  one  large  red  ban- 
dana scarf,  one  45-rpm  record  featuring 
soundtrack  songs,  a guest  ticket  admitting 
two  children  free  with  a paid  adult  admis- 
sion, a cardboard  campaign  button  (Lu 
Rogers  for  Sheriff  . . . “Second  Time 
Around”) , a sheet  of  paper  “to  dry  tears 
of  laughter  when  you  see,  etc.,”  and  a leaf- 
let for  entering  an  Andy  Griffith  Corn 
Guessin’  contest. 

The  two  “hicks”  were  staffers  of  the 
Saenger  Theatre  dressed  in  farmer  attire. 
They  carried  Geraldine,  a duck. 

Geraldine,  borrowed  from  Jefferson  Feed 
& Garden  Supply  Co.,  distributor  of  Purina 
products,  by  Saenger  Manager  Walt 
Guarino,  was  put  in  a picket-fence  en- 
closure in  the  Saenger  lobby  with  signs 
inviting  patrons  to  guess  how  many  ker- 


nels of  com  Geraldine  would  eat  between 
November  1 and  8,  while  the  film  was  on 
the  Saenger  screen.  The  prize  was  a three - 
month  guest  ticket  to  the  Saenger  Theatre. 

The  feed  company  had  a Purina  display 
in  the  foyer,  and  advertised  the  “Second 
Time  Around”  contest  in  newspaper  ads, 
and  on  radio  and  television. 

Guarino  stuck  to  corn  for  outside  bally- 
hoo. He  got  Mike  Porter  of  radio  station 
WJBW  to  dress  as  a farmer  to  broadcast 
from  a hayrack  in  front  of  the  theatre  on 
opening  day.  Between  broadcasts,  he  used 
the  public  address  system  to  plug  the 
showing  at  the  Saenger.  On  the  hayrack 
were  a washtub  with  a cutout  of  Debbie 
inside,  umbrella,  etc. 

A large  cutout  of  Debbie  in  a washtub 
also  was  used  on  the  marquee. 

All  the  ushers  and  assistant  manager 
dressed  up  as  farmers  a week  in  advance 
and  during  the  first  week  of  the  run. 


Model  in  Briefs  on  Streets 

For  the  opening  of  “Town  Without  Pity” 
at  RKO  Keiths  Theatre  in  Washington, 
D.C.,  model  Karen  Rasmussen  in  a brief 
Bavarian  costume,  carried  a large  poster, 
cut  into  jigsaw  bits,  around  town.  She 
dropped  them  on  the  sidewalk  at  busy 
intersections,  and  then  assembled  the 
poster  puzzle  as  crowds  gathered. 


BOXOFFICE  Showmandiser  Dec.  11,  1961 


— 197  — 


1 


Managei's  and  home  office  staffers  of 
Kerasotes  Theatres  of  central  Illinois 
met  at  the  Esquire  Theatre  in  Spring- 
field  for  a digest  of  the  TOA  New 
Orleans  convention  and  to  hear  plans 
for  a “Tournament  of  Roses”  drive  to  be 
conducted  in  January  and  February. 

Trade  I'eels,  film  clips  and  trailers  of 
upcoming  product  were  shown  at  the 
theatre,  followed  by  a luncheon  and 
meeting  at  a nearby  restaurant.  The 
theme  of  the  meeting  was  keyed  to  the 
song  hit,  “Everything’s  Coming  Up 
Roses,”  as  applied  to  the  splendid 
product  being  made  available  for  the 
holiday  season  and  the  new  year,  with 
the  slogan,  “Big  hits  for  you  ...  in  ’62.” 
Each  manager  who  produces  more  reve- 
nue at  his  theatre  in  January  and 
February  than  in  the  same  months  last 


A.  Milo  “Bring  ’em  Back”  DeHaven,  who 
runs  the  Ross  Theatre  at  Rossford,  Ohio, 
has  come  up  with  a new  twist  in  advertis- 
ing and  show  programming  that  is  ap- 
pealing to  his  upstate  customers  in  the 
Buckeye  state.  DeHaven  simply  turned  the 
traditional  advertising  policy  of  the  indus- 
try upside  down— instead  of  stressing  the 
age-old  idea  of  “continuous  performance,” 
he  plugs  the  theme  “No  Subjects  Repeated 
at  Any  Performance.” 

With  this  appeal,  DeHaven  assures  his 
customers  he  will  give  them  appeal  of 
novelty — an  adaptation  of  the  multiple  fea- 
ture policy — up  to  six  different  pictures  at 
one  drive-in  show — that  plagued  the 
Toledo  area  a while  back.  Only  DeHaven 
is  stressing  uniqueness  and  normal  length 
.shows  in  place  of  sheer  quantity. 

The  Ross,  like  many  .small-town  theatres 
in  the  midwest,  is  currently  operating  only 
Friday,  Saturday  and  Sunday.  His  policy  is 
double  bill,  and  DeHaven  is  dignifying  his 
programs  with  good  .showmanship  instinct 
by  billing  *he  second  feature  as  a “Com- 
panion Hit”  or  “Co-Feature,”  rather  than 
letting  the  public  get  the  idea  it’s  just  a 
B-picture  on  the  bill  to  fill  in  time. 

Carrying  out  his  rigid  policy  of  quality — 
no  repeats — DeHaven  is  offering  only  one 
.show  a night  on  Friday  and  Saturday, 
while  on  Sundays  he  runs  two  .shows,  with 


year  will  be  sent  by  the  company  to  the 
United  Theatre  Owners  Heart  of 
America  convention  in  Kansas  City  in 
March.  The  “Roses”  drive  will  start 
January  1,  the  day  of  the  Pasadena 
classic. 

George  Kerasotes,  general  manager, 
announced  that  the  monthly  cash 
awards  for  “Extra  Effort”  would  be 
continued.  He  said:  “While  the  going 
is  sometimes  rough  in  spots,  the  product 
outlook  for  1962  is  excellent.  We  can 
have  a very  productive  year  if  we  carry 
on  with  the  enthusiasm  and  showman- 
ship exhibited  at  the  New  Orleans  con- 
vention.” Presentations  on  improved 
service,  projection,  maintenance,  con- 
cession sales  and  advertising  were  pre- 
sented by  department  heads. 

Kerasotes  will  start  ’62  with  a push. 


the  house  closing  in  between,  shows  being 
at  1:45  and  7 p.m.  The  theatre’s  regular 
night  show — the  lone  one  starts  at  7 p.m. — 
is  well  adapted  to  the  habits  of  the  small- 
town and  rural  areas. 

Hawaiian  Music  Contest 
Put  on  by  Radio  Station 

In  promotion  of  “Blue  Hawaii,”  Manager 
Ed  Miller  of  the  Paramount  Theatre  in 
Buffalo  put  on  a contest  in  cooperation 
with  radio  station  WEBR  through  which 
entrants  were  asked  to  tell  in  50  words  or 
less  “Why  I Like  Hawaiian  Music.”  Co- 
operating in  offering  prizes  in  the  contest 
were  the  Hawaiian  shop  and  the  RCA- 
Victor  Distributing  Corp.  Hawaiian  cos- 
tumes and  sport  shirts  and  LP  Blue  Hawaii 
albums  were  among  the  prizes.  The  Hawai- 
ian shop  also  used  a Hawaiian  grass  hut 
display  mounted  on  a truck,  which  was 
driven  around  town  for  several  days  with 
suitable  posters  on  both  sides,  giving  all  the 
facts  on  the  local  “Blue  Hawaii”  showing 
at  the  Paramount. 


Displays  Student  Art 

Manager  Kenneth  Prentiss  of  the  Levit- 
town  (L.I.)  Theatre  has  started  displaying 
paintings  by  Levittown  High  School 
students  in  the  lobby  of  the  theatre. 


Hare  and  Hound  Race 
Sells  Airer  Racing  Bill 

It  seems  gimmicks  always  pay  off  when 
worked  on  rather  weak  programs.  Recently, 
on  a weekend.  Jack  Veeren,  manager  at 
Lone  Star’s  Bordertown  Drive-In  at  El 
Paso,  Tex.,  featured  a “Speed-O-Rama” 
combination  of  four  racing  car  lower- 
bracket  pictures.  Veeren  worked  in  close 
concord  with  KELP  radio,  the  “old  stand-  or 
by”  for  100  per  cent  cooperation  among 
El  Paso’s  theatres,  for  a “punch-it”  on 
“Roar  of  the  Crowd,”  “Hot  Car  Girl,”  “Joy 
Ride”  and  “Hot  Rod  Rumble.”  Interest 
was  built  up  daily  over  the  airlanes,  and 
when  Saturday  night  came  around,  the 
ozoner  was  filled  to  overflowing.  A sports 
car  race,  tabbed  “Hare  and  Hound,”  was 
staged  over  a 60 -mile  course  through  the 
surrounding  areas  of  the  city.  The  finals 
were  timed  with  the  opening  of  the  box- 
office  at  6 p.m.  The  winner,  Dick  Brown, 
received  a trophy.  The  second  and  third 
place  winners  were  Fred  Leggett  and  Dick 
Boonacore. 

Manager  Veeren,  Josie  Johns  and  KELP 
united  on  a campaign  to  nominate  a “Miss 
Sports  Car  of  1961.”  Disc  jockeys  were  at 
the  drive-in  to  boost  interest  for  the  beauty 
honor,  which  went  to  Sherry  Hesla.  She 
received  an  appropriate  trophy,  along  with 
second  place  runnerup,  Gloria  Caballero. 

The  weather  was  unusually  chilly,  but 
business  was  strong,  and  the  concession 
bar  did  a whale  of  a business. 

U.  S.  'Music  Man'  Contest 
For  Students  of  Music 

Musically  inclined  students  throughout 
the  U.S.  will  have  an  opportunity  to  per- 
form their  way  to  a week  in  filmland,  as 
part  of  a nationwide  competition  in  behalf 
of  Warner  Bros.’  “The  Music  Man.”  More  h 
than  18,000  prizes  will  be  awarded. 

The  contest,  open  to  anyone  between 
the  ages  of  8 and  18  performing  on  any 
recognized  instrument,  is  sponsored  by 
Webcor,  Inc.,  of  Chicago  and  Richards 
Music  Corp.  of  Elkhart,  Ind.,  band  instru- 
ment manufacturer. 

The  contest  will  begin  February  15  and 
end  April  30.  Entries  may  be  made  at  any 
one  of  the  1,500  local  contest  centers 
located  at  Webcor  and  Richards  Music 
dealerships,  where  contestants  will  make  a 
tape  recording  at  no  charge. 

There  will  be  two  national  grand  prizes 
— each  an  all-expense  paid  trip  to  Holly- 
wood plus  $100  cash  for  miscellaneous  ex- 
penses. Additionally,  a one-week  scholar- 
ship to  the  1962  national  band  course  at 
either  Michigan  State  University,  Indiana 
University  or  University  of  Nevada  is 
offered. 

Each  of  150  regional  winners  will  receive 
a special  Richards  “Music  Man”  model 
musical  instrument,  and  each  regional 
winner’s  school  will  receive  a Webcor  high 
fidelity  tape  recorder.  There  will  be  12 
prizes  awarded  in  each  of  the  more  than 
1,500  local  contest  centers,  including  guest 
passes  to  see  the  film. 


Heralds  From  Displays 

Manager  Ed  Rosenfeld  of  the  Trans-Lux 
in  Washington  made  up  a 30x40  featuring 

Claudia  Cardinale  in  provoking  poses  and  - 

attire,  enlarged  it  to  40x60,  then  reduced 
this  to  herald  size.  Copy  was  confined 
almost  completely  to  acclaim  by  critics  of 
Claudia  and  “Girl  With  a Suitcase.” 


Exhibitor  in  Small  Town  Emphasizes 
Quality  in  His  Ads  and  Programming 


2 


— 198  — 


BOXOFFICE  Showmandiser  ;:  Dec.  11,  1961 


How  to  Build  Up  Want-to-See  Interest 
Over  100  Miles ...  for  La  Dolce  Vita' 


Substitute  Kid  Shows 
Plug  a Howling  Success 

When  the  schools  reopened,  the  kiddy 
shows  presented  every  Tuesday  afternoon 
at  the  Bar  Harbour  Theatre  in  Massapequa 
Park  on  Long  Island  had  to  be  switched  to 
Saturdays  and,  as  Manager  Charles  Stokes 
comments,  this  had  to  be  announced  with 
a flourish. 

The  “flourish”  Stokes  came  up  with  was, 
first,  a simple  “make  up  words”  contest 
using  the  letters  in  the  theatre  name.  Bar 
Harbour,  and  second,  a band  concert  at  the 
nearby  Bar  Harbour  shopping  center.  The 
latter  eventually  required  a substitute  that 
was  a howling  success! 

Several  thousand  flyers  (81/2x11,  printed 
on  one  side)  were  ordered  through  the  As- 
sociated Independent  Theatres’  print  shop. 
The  theatre  is  a unit  of  this  circuit.  These 
announced  that  “Saturday  Matinee  Kiddy 
Shows  Are  Back  Again ! Starting  Saturday, 
September  2,  and  Every  Saturday  There- 
after . . . Doors  open  12:30 — 2 Shows — 1 
and  3 p.m.”  Also  the  title  of  the  first  at- 
traction, the  band  concert  and  “Free! 
‘Make-Up-Words’  Contest  . . . Hundreds  of 
prizes  donated  by  the  following  fine 
stores.”  The  store  names  were  listed. 

Children  up  to  12  years  were  asked  to 
make  up  as  many  words  as  they  were  able 
from  the  letters  in  the  theatre  name  and 
print  them  neatly  on  the  backs  of  the 
flyers. 

Then  came  September  2 and  the  bugle 
band  and  baton  twirlers  Stokes  had  lined 
up  for  his  advertised  concert  had  to  cancel 
out.  The  only  substitute  he  could  obtain 
were  two  bagpipers.  So  he  sent  these  two, 
dressed  in  their  kilties,  around  the  shop- 
ping center  to  the  front  of  W.  T.  Grant’s. 
In  a half  hour  of  playing  there,  the  crowd 
of  kids  and  adults  had  collected.  After  a 
time,  the  pipers  marched  back  to  the  the- 
atre with  kids  following  like  the  Pied  Piper 
of  Hamlin.  Thus,  the  substitute  turned  out 
in  a howling  style. 


'Return'  24-Sheet  Is  Cut, 
Used  on  Theatre  Front 

“The  Return  to  Peyton  Place”  24-sheet 
is  one  that  can  be  cut  and  used  as  part  of 
a theatre  front  display,  reports  Frank  Pat- 
terson, owner  of  the  Mansfield  (La.) 
Theatre. 

“Everyone  remembers  the  original  ‘Pey- 
ton Place’  and  the  business  it  did,”  Patter- 
son says,  “so  we  took  the  title  ‘Return  to 
Peyton  Place’  along  with  the  topline  ‘It 
Begins  Where  Peyton  Place  Left  Off’  from 
a 24 -sheet  and  put  them  where  a blind 
man  could  almost  see  them.  We  also  put  up 
a six-sheet,  a banner  and  a 40x60  on  the 
front.  We  cut  the  lettering  off  the  six- 
sheet  and  pasted  it  on  plain  brown  wrap- 
ping paper  as  backing  and  used  masking 
tape  to  put  up  the  sign.  The  total  cost  was 
less  than  $5.  We  are  doing  good  business.” 

(Patterson  sent  along  a photo  of  the 
front  but  a bad-angle  shot  and  too  much 
light  ruined  it  for  reproduction.) 


Brooks  LeWitt,  owner  of  the  Berlin 
Drive-In,  was  the  first  outdoor  theatre 
operator  in  the  Hartford,  Conn.,  area  to 
offer  trading  stamps.  S&H  trading  stamps 
were  distributed  to  patrons  on  a nightly 
basis.  LeWitt’s  action  followed  a similar 
move  at  the  Berkman  Bros.’  1,000-seat,  de 
luxe  Midtown  Theatre  at  Norwich,  Conn. 

BOXOFFICE  Showmandiser  ::  Dec.  11,  1961 


When  “La  Dolce  Vita”  was  booked  into 
Monterey,  Calif.,  by  Kirke  Erskine,  booker 
and  co-owner  of  Kindair  Theatres  there, 
he  had  no  idea  that  the  film  would  break 
all  records  set  by  any  film,  foreign  or 
domestic,  in  the  area.  Record  grosses 
were  expected  of  the  much  discussed  pic- 
ture, but  with  a stepped-up,  and  different 
advertising  campaign,  the  film  broke 
records. 

Jerry  Drew,  manager  of  the  Steinbeck, 
and  Bob  Horton,  manager  of  the  Hill  in 
Monterey,  where  the  film  opened  a day- 
and-date  engagement,  rolled  up  their 
sleeves,  and  with  Erskine  put  on  a cam- 
paign to  make  every  town  within  a 100-mile 
radius  conscious  of  “La  Dolce  Vita”  and 
to  create  “want-to-see”  interest.  What  they 
did,  in  short,  was  whittle  down  a national- 
size  campaign  to  fit  a four-county  area. 

Newspaper  teaser  ads  were  started  one 
month  in  advance  in  the  local  Monterey 
daily  Herald  and  the  weekly  Carmel  Pine 
Cone;  in  the  Salinas  daily  Californian  20 
miles  away:  in  the  Watsonville  Pajaronian. 
46  miles  distant,  and  to  hit  the  big  rural 
population,  in  the  weekly  King  City  Rustler 
Herald,  60  miles  away  in  southern  Monte- 
rey County.  The  teasers  read,  “The  most 
talked  about  . . . most  shocked  about  pic- 
tures in  years.” 

After  the  teasers,  came  the  preopening 
and  then  the  opening  ads.  Since  the  film 
played  seven  weeks  at  the  Steinbeck,  hold- 
over ads  were  utilized. 

The  combination  of  newspapers  within 
a hundred  miles  radius  gave  the  picture  a 
reading  audience  of  about  73,000  in  all  the 
newspapers. 

In  Monterey,  radio  station  KRML,  a 
“class”  station,  was  saturated  with  the 
most  original  radio  spot  of  its  kind — one 
spoken  in  Italian  by  a charming  Italian 
girl  with  a sultry  voice.  This  sneaky  spot 
was  started  two  weeks  before  opening. 
Within  four  days  the  whole  area  was  talk- 
ing about  “those  sexy  Italian  ads  . . . can’t 


figure  out  what  they’re  saying,  except  ‘La 
Dolce  Vita.’  ” 

The  two  radio  stations  in  Salinas,  KDON 
and  KSBW,  were  used  to  bombard  the  air 
with  preopening  and  current  spots. 

Disc  jockeys  were  supplied  with  the  “La 
Dolce”  musical  score  record,  and  150 
window  cards  were  put  in  windows,  not 
only  on  the  Monterey  peninsula  but  also 
in  Santa  Cruz,  Watsonville,  Salinas,  King 
City  and  Soledad. 

Erskine  and  Horton  took  on  the  job  of 
spotting  key  locations,  such  as  supermar- 
kets, bowling  alleys,  leading  hotels,  gas 
stations,  stores,  etc.  Five  thousand  flyers 
were  printed  and  distributed  in  motels  on 
the  Monterey  peninsula,  in  Salinas,  Wat- 
sonville and  in  Santa  Cruz.  This  was  Hor- 
ton’s project  and  it  took  him  three  days  to 
accomplish  the  big-scale  distribution.  On 
each  flyer,  the  schedule  was  printed  for  the 
theatres. 

Drew  laid  out  the  ads  for  all  the  news- 
papers, utilizing  the  excellent  mats  sup- 
plied by  Astor  Pictures.  The  cut  of  Anita 
Ekberg,  holding  the  kitty  in  her  hands,  was 
used  as  much  as  possible  with  original  de- 
signs, borders  and  reverse  print. 

Not  contented  with  this,  Horton  and 
Drew  tied  in  two  of  the  Monterey  area’s 
leading  eating  places  with  a special  drink 
and  sandwich.  At  the  Hof  Brau,  an  eatery 
noted  for  its  German  food  and  music 
across  the  street  from  the  Hill  Theatre, 
Horton  arranged  with  owner  Ted  West  to 
have  a special  “La  Dolce  Vita”  sandwich, 
which  consisted  of  a double  breast  of 
chicken  on  French  bread.  A large  sign  ad- 
vertised the  treat,  complete  with  a picture 
of  Anita  Ekberg. 

Jerry  Drew,  arranged  a special  “La  Dolce 
Vita”  cocktail  at  the  famous  Casa  Munras 
Hotel.  Sue  Weissman,  advertising  manager 
of  the  hotelry,  designed  posters  for  lobby 
display,  and  a special  menu  insert  was 
made. 

Ads  featured  the  kitten  scene. 


Pamela  Stone,  extreme  left,  was  chosen  from  several  hundred  entrants  as  Miss  Comancheros  in  a pro- 
motion held  in  behalf  of  the  opening  of  "Comancheros"  at  the  Paramount  Theatre  in  New  York  City. 


— 199—  3 


Fun  With  'Pit'  Twice, 
Best  at  Boxoffice 

Bill  G.  Brown  who  runs  the  Rex  Theatre 
in  Nowata,  Okla.,  had  fun  promoting  “The 
Pit  and  the  Pendulum,"  and  agam  when  he 
counted  up  his  boxoffice  receipts.  His  re- 
port made  to  Sam  Brunk,  distributor  sales- 
man of  Oklahoma  City,  is  worth  repeating: 

“On  the  Friday  preceding  our  opening 
on  the  following  Thursday,  we  put  up  the 
dummy  and  the  pendulum  shown  in  the 


enclosed  picture.  The  pendulum  is  ap- 
proximately six  feet  long.  It  was  set  so 
that  it  would  swing  across  the  chest  of  the 
dummy.  We  kept  the  pendulum  swinging 
all  the  time  and  then  eveiT  30  minutes  or 
so,  we  would  play  one  of  the  spot  an- 
nouncements on  the  free  record  you  sent 
us.  This  was  played  through  a loudspeaker 
mounted  behind  the  dummy. 

“Needless  to  say,  this  created  a lot  of 
talk.  It  was  especially  effective  at  night. 
The  scene  was  spotlighted  and  a sign  in 
‘drippy  blood’  was  located  above  to  name 
the  picture. 

“On  the  following  Sunday,  at  the  mati- 
nee for  ‘Tammy  Tell  Me  True,’  we  had  one 
of  our  projectionists  in  a sheet  and  holding 
a candle.  After  the  cartoon,  we  cut  out  all 
of  the  house  lights  and  let  him  walk  down 
the  center  aisle  while  we  played  one  of  the 
radio  spots.  You  could  not  hear  the  spot 
for  the  screaming!  But,  they  all  talked  to 
their  friends  about  it. 

“We  never  did  get  a mat  for  the  picture, 
so  I cut  a head  view  of  Vincent  Price  out 
of  ‘The  Tingler’  mat  and  used  it. 

“For  the  three  nights  that  we  ran  the 
picture,  we  tied  the  pendulum  back  and 
then  as  we  had  advertised  in  the  paper  and 
with  the  marquee  signs,  we  started  it 
swinging  the  last  20  minutes  and  did  not 
sell  tickets  during  this  time. 

“Of  course,  the  real  test  is  the  boxoffice 
report,  but  besides  this,  we  saw  people  in 
here  that  we  have  never  seen  before  (I 
hope  we  .see  them  again) .’’ 


Warning  on  Poles 

For  “Goodbye  Again,’’  Floyd  Gainous  of 
the  Florence  <N.C.)  Theatre  obtained  per- 
mission from  the  police  department  to 
post  giant  window  cards,  double-faced  on 
every  pole  downtown  with  copy:  “Don’t 
Say  Goodbye  Again  to  Good  Health  . . . 
Cross  Streets  at  Intersection  . . . Then 
Say  Hello  to  a Good  Time  by  Seeing  ‘Good- 
bye Again,’  etc.” 


As  It  Looks  To  I 

By  KROGER  BABB 

le  ^ 

A Showman's  V iews  on  M ere  ha  n 

di sing  Motion  Pictures 

IN  THIS  DAY  AND  AGE,  the  clean,  up- 
dated, modern  theatre  is  a must;  yet,  the 
cleanest  of  fine  theatres  won’t  do  business 
without  good  pictures.  And  in  the  past 
few  years  the  flow  of  product  has  been 
much  better.  But  you  can  put  together  a 
clean,  fine  theatre  and  one  or  two  good 
pictures  at  each  show,  and  this  won’t 
prove  a magic  formula  either,  if  the  man- 
agement operates  the  theatre  like  it  was  a 
morgue  I 

— 0 — 

RECENTLY,  THE  OWNER  of  one  of  the 
nation’s  best-kept  theatres  in  a major  key 
city,  where  two  outstanding  pictures, 
double-featured  for  $1  had  been  the  pre- 
vailing policy  for  years,  sold  out.  His  reason 
was  understandable.  He  was  losing  money 
every  week.  Yet,  anyone  with  even  one  eye 
could  see  that  this  theatre  was  suffering 
from  pitiful,  tired,  outmoded,  routine  ad- 
vertising methods.  In  a city  where  the 
combined  metropolitan  newspaper  rate  is 
nearly  $40  an  inch,  this  theatre  had  a 
weekly  overall  advertising-exploitation 
budget  of  $250.  An  apple  a day  may  keep 
the  doctor  away,  but  an  inch  a day  won’t 
keep  the  seats  filled  with  customers. 

— o — 

WHEN  WE  LEARNED  this  beautiful 
theatre  had  been  sold,  knowing  the  new 
owner  and  his  methods,  we  couldn’t  re- 
sist the  temptation  to  drive  a thousand 
miles  to  just  see  it  happen  with  our  own 
eyes.  The  projectionists  were  given  in- 
structions to  give  the  booth  equipment  a 
bath  and  the  sound  system  a blow-job. 
After  a checkout,  much  of  it  got  quickly 
replaced.  Over  half  the  good  seats  in  the 
theatre  were  pulled  out  and  replaced  with 
new,  superb,  loge-type,  comfortable  chairs. 
Costly  carpet  that  was  still  in  B-plus  con- 
dition was  ripped  up  and  replaced  by  beau- 
tiful, bright  red,  new  carpet,  laid  atop 
Ozite  so  thick  you  sink  in  to  your  ankles. 
The  concession  department  was  tossed  out 
and  the  area  fumigated.  A huge,  gold, 
rolling  coffee  table  was  put  in  with  a beau- 
tifully gowned  Oriental  girl  as  its  hostess. 

The  previous  woman-manager  was  put  at 
an  office  desk  and  a big,  handsome,  six-foot 
showman  and  his  charming  wife  were 
moved  in  3,000  miles  overnight  to  head  the 
new  operation.  They  created  a human 
blockade  just  inside  the  foyer  doors,  where 
they  greeted  every  patron  personally,  in- 
troducing themselves  and  asking  people’s 
names.  The  staff  was  redressed  in  bright, 
new  unifonns. 

The  new  cashier  is  a smilin’,  talkin’, 
breath-takin’  doll.  The  theatre  supply 
company  manager  told  us  the  new  owner 
bought  42  dozen  new  light  bulbs,  upping 
the  wattage  in  almost  every  socket,  adding 
color  where  no  lamps  previously  burned. 
Instead  of  $250  as  its  opening  week’s  ex- 
ploitation budget  the  new  management  de- 
cided to  do  the  job  properly  required  $2,500. 

— o — 

THE  “TWO  BIG  HITS”  banner  came 
down  in  favor  of  one  reading,  “Always  a 
Good  Show”  as  the  theatre  was  switched  to 
single-feature  policy.  The  $1  admission 


sign  was  thrown  out  and  a new  gold  one 
reads,  “All  Seats,  All  Performances,  $1.50.” 
The  superb  exploitation  on  the  first  single - 
feature  program  under  the  new  manage- 
ment made  everything  about  this  theatre 
“sound  good.”  Instead  of  “Back  Street,” 
“West  Side  Story,”  “Flower  Dnrm  Song”  or 
some  other  blockbuster  for  its  opening  fare, 
the  new  owner  selected  merely  a good  pic- 
ture without  a single  star.  In  fact,  it  is  a 
picture  that  perhaps  95  per  cent  of  all  the 
people  in  our  industry  have  never  even 
heard  about — a little  opus  called  “Doctor 
in  Love.” 

THE  MAN  WHO  SOLD  the  theatre,  with 
double-features  at  a buck,  was  constantly 
battling  to  hit  $l,500-a-week.  Under  the 
new  management,  the  same  theatre,  two 
weeks  later  reported  authentically  a $10,000 
week.  The  new  manager  told  us  that  far 
better  days  are  ahead.  “Thousands  of  peo- 
ple are  just  learning  how  to  find  us,”  he 
explained. 

When  one  analyzes  such  events,  the 
answers  are  relatively  simple.  A clean,  up- 
dated, modern  theatre  isn’t  the  whole 
answer.  Two  big  hits  aren’t  the  answers. 
Low  admission  isn’t  the  answer.  Saturation 
exploitation  isn’t  the  answer,  either.  It’s 
the  pleasing  combination  of  all  these 
things. 

Questioned  about  future  product,  this 
manager  said,  “We  should  be  able  to  find 
five  or  six  good  pictures  each  year — and  I 
don’t  intend  to  be  needing  any  more  than 
that!”  The  same  theatre  had  been  requir- 
ing 104  pictures  a year.  What  is  the  secret? 
Let  the  man  explain  it,  himself:  “You  see, 
when  the  entire  dinner  is  delightful — the 
steak  doesn’t  need  to  be  so  big!” 

This  is  a new  era  of  showmanship.  He 
served  free  caviar,  tidbits  and  champagne 
to  the  opening  night  patrons.  It  was  sup- 
posed to  remind  them  of  “Doctor  in  Love” 
— since  that’s  what  they  were  paying  $1.50 
to  see.  “They  loved  the  idea,”  an  usher  ex- 
plained to  us,  adding,  “I  might  change  my 
mind  and  stay  in  this  crazy  business!”  He’s 
working  his  way  through  college.  A new 
era  in  showmanship  is  dawning.  Too  many 
of  us  think  button  oxfords  are  still  the 
thing ! 


Trip  to  Reno  Is  Giveaway 
In  'Big  Gamble'  Bally 

A four-day  stay  at  a Reno,  Nev.,  hotel 
was  the  giveaway  prize  promoted  by  the 
Fox  Theatre  in  San  Francisco  to  build  up 
interest  in  “The  Big  Gamble.”  'The  plane 
trip,  hotel  accommodations  and  a cash 
award  of  one  silver  dollar  were  promoted 
from  a travel  agency  and  a radio  station, 
the  latter  giving  free  plugs  on  the  air  and 
distributing  news  about  the  film  and 
drawing  through  its  10,000  radio  survey 
sheets. 

The  large  dice  boxes  for  entries,  with 
posters  plugging  the  drawing  and  the  film, 
were  placed  at  both  the  theatre  and  radio 
station  in  advance  of  opening. 


4 


— 200  — 


BOXOFFICE  Showmandiser  Dec.  11,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPff ABETICAL  INDEX  to  feature  releases.  © is  for 
Cinemascope;  ® VistaVision;  © Superscope;  © Ponavision  ® Regalscope;  ® Technirama. 
Symbol  denotes  BOXOFFICE  Blue  Ribbon  Award;  @ color  photography.  For  listings  by 
company  in  the  arder  of  release,  see  FEATURE  CffART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


++  Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


Or 

O 

VI 

vS 

re  e s 

“ = § 1 s 

.1 

O 

o 

X 

o 

C 

o 

re 

O 

s 

re 

re 

O 

E 

o ^ 
— o 
o & 

|e 

S z 
> ,, 
S *re 

re 

E 

E 

a!  ’P  ec  t-  CO 

CO 

X 

ec 

> 

iZ 

xec 

O.S 

zo 

2550  ©Ada  (108)  © Drama  

MGM 

8-  7-61  -f 

+ 

+ 

+ 

+ 

+ 

+ 

7+ 

2552  After  Mein  Kampf 

(74)  Semidoc’y  

. . Brenner 

8-14-61 

+ 

>+>- 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  . . . 

AlP 

7-17-61  + 

H 

f 

It 

+ 

tt 

9+ 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

20th-Fox 

4-17-61 

4; 

+ 

It 

+ 

6 1 4-  • 

2574  Anatomist,  The  (73)  Dr 

lordon-SR 

10-30-61 

— 

it 

2+3- 

2562  Anatomy  of  a Psycho  (75)  Dr 

SR 

9-18-61 

1- 

2524  Angel  Baby  (97)  Drama  . . 

AA 

5-15-61  -H- 

tf 

+ 

+ 

8+2- 

2548  Anna’s  Sin  (86)  Drama 

English-dubbed 

7-24-61 

it 

2+2- 

2549  Armored  Command  (99)  War  Dr AA 

8-  7-61  + 

+ 

+ 

4+1- 

2578  Atlantic  Adventure  (62) 

Real-life  Adv.  Dr 

Schoenfeld 

11-13-61  -t- 

1+ 

2518  ©Atlantis.  The  Lost  Continent 

(91)  Science-Fiction  .... 

MGM 

4-24-61  -H- 

+ 

+ 

tt 

+ 

+ 

9+1- 

2541  ©Atlas  (84)  Spec.  VitaScope. 

Filmgroup 

7-  3-61  + 

1+ 

— B — 

2583  ©Bachelor  Flat  (91)  © Com . . . 

.20th -Fox 

12-  4-61  -f 

it 

+ 

ft 

tt 

7+1- 

2576  ©Bachelor  in  Paradise 

(109)  © Com 

MGM 

11-  6-61  -H- 

+ 

+ 

tt 

tt 

+ 

+ 10-t- 

2570  ©Back  Street  (107)  Drama... 

U-l 

10-16-61  -H- 

■ft 

f 

tt 

+ 

+ 

± 1(H-1- 

2569  Badjao  (100)  Action  Dr 

10-16-61 

+ 

+ 

+ 

4+1- 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 

.20th-Fox 

7-17-61  -f 

+ 

+ 

7+4- 

2517  Behind  the  Mask  (85)  Dr 

. Showcorp 

4-24-61  + 

1+ 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  .... 

4-24-61 

jh 

+ 

2+1- 

2531  Beware  of  Children  (SO)  Com 

AlP 

6-  5-61  + 

+ 

+ 

4+1- 

2526  ©Beyond  All  Limits  (100)  Dr. 

5-15-61  -H- 

2+ 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 

8-28-61  + 

+ 

+ 

+ 

+ 

+ 

7+1- 

2528  ©Big  Show,  The  (113)  © Dr. 

20th-Fox 

5-22-61  -H- 

+ 

+ 

tt 

+ 

tt  10+1- 

2520  ©Bimbo  the  Great  (87)  Circus 

Dr..  .WB 

5-  1-61  -f 

■±_ 

+ 

— 

— 

5+5- 

8-  2-61  ± 
4-17-61  + 
9-11-61  ± 


2566  Black  Pit  of  Dr.  M (71)  Ho UPRO 

2516  Blast  of  Silence  (77)  Drama  U-l 

2560 ©Blood  and  Roses  (74)  ® Dr. ..Para 
2579  Bloodlust  (68)  Horror  Crown  11-20-61  — 

2582  ©Blue  Hawaii  (101)  ® Com/Mus  Para  11-27-61  -f 
2566  Boy  Who  Caught  a Crook  (72)  AC...UA  10-  2-61  -f 

2543  Brainwashed  (78)  Dr AA  7-10-61  ± 

2568  ©Breakfast  at  Tiffany’s  (115)  Cy  Para  10-  9-61  +f 
2554  Bridge  to  the  Sun  (112)  Drama..  MGM  8-21-61  -H- 
2534  ©By  Love  Possessed  (116)  Drama UA  6-12-61  + 

— C— 

2578  ©Call  Me  Genius  (105)  Com Cont'l  11-13-61  ± 

2583  Capture  That  Capsule!  (75) 

Action  Drama  Riviera-SR  12-  4-61  ± 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA  8-14-61  ± 

2558  Claudelle  Inglish  (99)  Dr WB  9-  4-61  ± 

2550  Cold  Wind  in  August  (80)  Dr...Aidart  8-  7-61  + 
2575  ©Comancheros,  The  (107)  © 

Outdoor  Drama  20th-Fox  11-  6-61  f|- 

2544  ©Come  September  (112)  © Com.  ..U-l  7-10-61  +f 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  U-l 

D— 

2528  ©David  and  Goliath  (93) 


1-1-1- 


8-  7-61  -f 
5-  8-61  ± 

5-  8-61  ++ 


2559  Day  the  Sky  Exploded,  The 

(SO)  Science-Fiction  Excelsior  9-11-61  -f 

2512  Days  of  Thrills  and  Laughter  (93) 

Comedy  Compilation 20th-Fox  3-20-61  -H- 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America  6-12-61  -H- 

2547  Dentist  in  the  Chair  (84)  Com Ajay  7-24-61  •(+ 

2564  ©Devil  at  4 O’clock,  The 

(127)  Adv.  Dr Col  9-25.61  # 

2573  Devil’s  Hand,  The  (71) 

Horror-Terror  Crown-SR  10-30-61  ± 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA  5-22-61  — 

— E — 

2577  Everything's  Ducky  (80)  Comedy.  ..  .Col  11-13-61  — 
2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60  -|-f 

2562  Explosive  Generation,  The 

(90)  Dr UA  9-18-61  -|- 

2520  Fabulous  World  of  Jules  Verne,  The 


+ 

+ 

7+5- 

+ 

± 7+6- 

1— 

+ 

+ 

3+ 

— 

3+4- 

tt 

tf 

+ 

+ 

7+1- 

tt 

tf 

tt 

+ 

+ u+ 

+ 

tt 

+ 

tt 

tt  u+ 

tt 

+ 

+ 

+ 8+2- 

tt 

3+2- 

2+3- 

+ 

2+1- 

+ 

+ 

+ 

± 7+4- 

+ 

+ 

dz 

+ 7+3- 

+ 

tt 

+ 

tt 

+ 10+ 

+ 

tt 

# 

tt 

tt  13+ 

1+ 

+ 

+ 

4+1- 

+ 

tt 

+ 

+ et+ 

+ 

tt 

+ 

± 8+3- 

1+ 

+ 

tt 

tt 

+ iot-1- 

+ 

tt 

+ 

+ 

7+ 

+ 

tf 

6+1- 

tt 

tt 

tt 

+ 

+ 12+ 

1+1- 

— 

+ 

± 4+5- 

it 

+ 

4+4  ■ 

+ 

tt 

tt 

tt 

+ 14+ 

+ 

+ 

6+1- 

+ 

+ 

+ 

tf 

tt  10+ 

In  the  summary  ++  is  rated  2 pluses,  — as  2 minuses. 


P.  G.  Page 
Title 

Run  Time 

Type 

Distributor 

Reviewed 

Boxoffice 

Harrison's 

Reports 

Variety 

Film  Daily 

Hollywood 

Reporter 

Parents’ 

Magazine 

New  York 
Daily  News 

Summary 

2542  ©Fanny  (133)  Com.  Dr.  . . 

20th-Fox 

7-  3-61  + 

+ 

•H 

•ff 

f+ 

tt 

tt  14+ 

2557  Fast  Set.  The  (84)  Comedy 

Audubon-SR 

9-  4-61 

1+1- 

2577  Fear  No  More  (80)  Suspense 

Dr.  Sutton 

11-13-61  + 

1+ 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  . . . . 

20th -Fox 

5-15-61  + 

— 

+ 

— 

+ 

3+2- 

2516  ©Fiercest  Heart,  The  (91)  © 

Dutdoor  Drama  

20th-Fox 

4-  3-61  + 

it 

it 

■F 

+ 

+ 

7+3- 

2531  Five  Golden  Hours  (90)  Comedy 

Col 

6-  5-61  + 

— 

+ 

6+5— 

2575  ©Flight  of  the  Lost  Balloon 

(91)  ® Adventure  

. Woolner 

11-  6-61  + 

— 

2+2- 

2563  Flight  That  Disappeared,  The 

(72)  ScienceF’n  

UA 

9-25-61  + 

It 

it 

-ff 

7+4- 

2538  Follow  a Star  (102)  Comedy 
2580  ©Flower  Drum  Song  (133) 

. . Zenith 

6-19-61 

+ 

3+3- 

Panv’n,  Musical  

...  U-l 

11-20-61  -H- 

+ 

+ 

-f+ 

ff 

tt  10+ 

2577  ©Force  of  Impulse  (84)  Dr 

. . Sutton 

11-13-61  + 

1+ 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  

20th-Fox 

7-24-61  -H 

it 

+ 

++ 

+ 

+ 

tt  10+1- 

2523  Gambler  Wore  a Gun,  The  (67) 

W’n.  .UA 

5-15-61  ± 

±: 

di 

4+4- 

2531  Get  Outta  Town  (65)  My..  .Sterlmg  W’ld 

6-  5-61  ± 

1+1- 

2533  ©Gidget  Goes  Hawaiian  (102) 

C/M.  .Col 

6-12-61  + 

— 

+ 

+ 

tt 

tt 

+ 8+1- 

2579  ©Gina  (92)  Adv.  Dr 

Omat 

11-20-61  tt 

2+ 

2542  ©Girl  in  Room  13,  The  (79) 

Astor 

7-  3-61  + 

1+ 

2563  Girls  on  the  Run  (64)  Mys.  . 

9-25-61  ± 

1+1- 

2544  Goodbye  Again  (120)  Or 

UA 

7-10-61  + 

f- 

tt 

tt 

+ 

± 

tt  10+1- 

2481  Great  Impostor,  The  (112)  Or U-l 

11-28-60  tt 

tt 

+ 

tt 

tt 

tt 

+ 12+ 

2560  Great  War,  The  (118)  Drama 

. . . . Lopert 

9-11-61  + 

tt 

+ 

tt  7+1- 

2540  Green  Helmet,  The  (88)  Ac... 

MGM 

6-26-61  + 

— 

+ 

+ 

± 6+4- 

2556  y©Greyfriars  Bobby  (91)  Drama  . . . . BV 

8-28-a  tt 

+ 

tt 

+ 

tt 

tt 

tt  12+ 

2529  Gun  Fight  (62)  Western  . . 
2533  ©Guns  of  Navarone,  The  (155) 

UA 

5-29-61  ± 

+ 

+ 

— 

4+3- 

© War  Adventure  

Col 

6-12-61  tt 

tt 

tt 

tt 

tt 

tt 

tt  14+ 

— H' 

2488  Hand  in  Hand  (75)  Dr 

Col 

12-19-60  + 

tt 

tt 

tt 

tt 

tt 

tt  13+ 

2572  Head,  The  (95)  Horror 

2535  Hitler’s  Executioners  (78) 

.Trans-Lux 

10-23-61  + 

— 

— 

+ 

— 

3+4- 

Documentary  

. . .Vitalite 

6-12-61  ± 

tt 

3+1- 

2539  Homicidal  (87)  Mys 

2546  ©Honeymoon  Machine  (87) 

Col 

6-26-61  + 

tt 

+ 

+ 

tt 

+ 

+ 9+ 

© Comedy  

MGM 

7-17-61  tt 

+ 

+ 

tt 

tt 

tt 

+ 11+ 

2530  ©House  of  Fright  (80)  C Ho.. 

AlP 

5-29-61  + 

it 

+ 

± 

5+3- 

2565  Hustler,  The  (134)  © Drama. 

. .20th-Fox 

10-  2-61  + 

+ 

+ 

tt 

tt 

tt 

tt  11+ 

2556  Invasion  Quartet  (87)  Cora- 

Dr..  .MGM 

8-28-61  ± 

+ 

+ 

+ 

+ 

6+2- 

2574  Judgment  at  Nuremberg  (189) 

Dr UA 

10-30-61  tt 

tt 

tt 

tt 

tt 

tt 

12+ 

— K — 


2536  ©King  in  Shadow  (78) 

Historical  Dr Exclusive  6-12-61  -f 

2571  ^©King  of  Kings  (161)  ® 

Religious  Drama  MGM  10-23-61  •)+ 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama  AA  6-26-61  -f 

2582  Kitchen,  The  (74)  Drama.  ...  Kingsley  11-27-61  -f 


2533  ©Ladies  Man,  The  (106)  Com. ....  Para 
2561  ©Last  Rebel,  The  (83) 

Adv.  Dr Sterling  World 

2532  ©Last  Sunset,  The  (112)  Wn U-l 

2529  Last  Time  I Saw  Archie,  The 

(98)  Comedy  UA 

2563  Lisette  (83)  Action Medallion 

2549 ©Loss  of  Innocence  (99)  Dr Col 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  MGM 


6-12-61  -H 

9-18-61  -i- 
6-  5-61  tt 

5- 29-61  + 
9-25-61  — 
8-  7-61  -H- 

6- 12-61  -H 


2524  Mad  Dog  Coll  (88)  Ac  Dr Col  5-15-61  -f- 

2552  ©Magic  Boy  (75)  Cartoon  Feature..  MGM  8-14-61  -H- 
2580  ©Majority  ot  One,  A (153) 

Comedy-Drama  WB  11-20-61  -H- 

2541  Man  in  the  Moon  (98)  Com. . .Trans-Lux  7-  3-61  -f 

2562  Man-Trap  (93)  Ac  Dr Para  9-18-61  -f 

2554  ©Marines,  Let’s  Go  (104)  © 

Service  comedy 20th-Fox  8-21-61  ± 

2573  Mark,  The  (127)  © Drama  Cont’l  10-30-61  -H- 

2546  Mary  Had  a Little  (83)  Comedy UA  7-17-61  ± 

2576  Mask,  The  (S3)  Depth-dimension 

Horror  Drama  WB  11-  6-61  -f 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  AlP  5-15-61  4+ 


1-f 


tt 

tt 

tt 

tt 

+ 

tt  13+ 

+ 

tt 

+ 

+ 

+ 

8+1- 

+ 

3+1- 

+ 

+ 

fl 

+ 

9+2- 

1+ 

it 

tt 

+ 

+ 

9+2- 

+ 

tt 

+ 

+ 

7+1- 

1- 

+ 

+ 

tt 

+ 

tt 

+ 10+ 

+ 

- 

+ 

6+4- 

+ 

dt 

+ 

+ 

it 

7+3- 

+ 

+ 

+ 

tt 

tt 

9+ 

+ 

tt 

tt 

tt 

9+ 

+ 

+ 

+ 

+ 

tt 

7+ 

— 

+ 

+ 

6+4- 

rt 

+ 

it 

6+5- 

+ 

+ 

tt 

tt 

tt 

tt  12+ 

— 

+ 

— 

3+4- 

- 

- 

+ 

tt 

6+4- 

tt 

tt 

tt 

tt 

+ 12+1- 

BOXOFFICE  BookinGuide  ::  Dec.  11,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  ++  is  rated  2 pluses,  — as  2 minuses. 


■H  Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


*ir 

o ^ 

{ >V 

Ifc 

•a 

V*  ^ 

= s 

* 

>v 

E 

^ a 

B 

* = 

E 

xs  > 

n 

XK 

zo 

<7) 

- 

- 

3+5- 

+ 

44 

-4- 

44 

8+1- 

+ 

5+3- 

+ 

- 

+ 

+ 

+ 

+ 

6+1- 

44 

44 

6+ 

- 

4+4- 

- 

+ 

+ 

+ 

5+2- 

+ 

+ 

± 

54-2- 

+ 

44 

+ 

+ 

+ 

44 

04- 

— 

+ 

it 

+ 

+ 

6+4- 

1+ 

- 

— 

5+7- 



44 

+ 

+ 

+ 

84-2- 

44 

44 

44 

44 

44 

44  14+ 

+ 

— 

+ 

6+5- 

+ 

+ 

+ 

+ 

6+1- 

44 

44 

44 

44 

44 

44  14+ 

1+1- 

+ 

+ 

+ 

6+3- 

+ 

44 

-4- 

44 

9+2- 

+ 

4+2- 

+ 

_ 

5+4- 

it 

+ 

+ 

5+2- 

+ 

+ 

+ 

+ 

7+2- 



2+3- 

+ 

— 

4+3- 

+ 

+ 

+ 

44 

44 

94-1- 

2+1- 

+ 

+ 

44 

it 

44  10+2- 

+ 

+ 

+ 

7+3- 

+ 

2+1- 

+ 

44 

44 

7+ 

+ 

+ 

5+2- 

44 

+ 

44 

+ 

44 

+ 11+ 

+ 

44 

44 

+ 10+2- 

44 

44 

44 

44 

44  12+ 

44 

-t- 

+ 

+ 

7+ 

2532  Matter  of  Morals,  A (90) 

Drama  UA 

2518  Mein  Kampf  (117)  Documentary  . ..Col 

2523  ©Minotaur.  The  (92)  © Adv UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 

2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM 

2538  Most  Dangerous  Man  Alive  (82)  SF  Col 

2569  Mr.  Sardonicus  (90)  Ho Col 

— N— 

2543  Naked  Edge.  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road.  The  (74)  Melo...Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2574  Ninth  Bullet,  The  (90) 

Adventure  Dr Audubon-SR 


6-  5-61  + 

4- 24-61  -f 

5- 15-61  -f 

6- 19-61  -H 
6-12-61  -I- 

6- 19-61  + 
10-16-61  -f 

7- 10-61  ^r 

7- 17-61  - 

9-  1-61  ± 

8- 21-61  + 
6-12-61 


2527  ©On  the  Double  (92) 

Panavislon  Comedy  Para  5-22-61 

2514  ©One-Eyed  Jacks  (141)  ® Dr.  ..Para  3-27-61 

2555  One  Plus  One  (114)  Dr SR  8-28-61 

2583  One.  Two.  Three  (115)  ® Comedy UA  12-  4-61 

2510  Operation  Bottleneck  (78)  Ac UA  3-13-61 

2554  Operation  Camel  (74)  Serv.  Comedy.  .AlP  8-21-61 

2509  Operation  Eichmann  (92)  Drama....  AA  3-13-61 

— P — 

2523  ^^©Parent  Trap,  The  (124)  Comedy  BV  5-15-61 

2566  Paris  Blues  (98)  Drama/Jazz UA  10-  2-61 

2510  ©Parrish  (137)  Drama  WB  3-13-61 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama  U-l  5-  1-61 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv Crest-SR  9-11-61 

2567  ©Pirates  of  Tortuga  (97)  © Adv  20-Fox  10-  9-61 
2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  AlP  8-14-61 

2519  ^©Pleasure  of  His  Company,  The 

(114)  Comedy  Para  5-  1-61 

2578  ©Pocketful  of  Miracles  (137) 

Comedy-Drama  UA  11-13-61 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB  4-  3-61 

2522  Portrait  of  a Sinner  (96)  Dr AlP  5-  8-61 

2511  ©Posse  From  Hell  (89)  Wn  U-l  3-20-61  ± 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior  5-< 

2570  Pure  Hell  of  St.  Trinian’s, 

The  (94)  Farce  Cont’l  10-16-61  ± 

2573  ©Purple  Hills,  The  (60) 

© Western  20th-Fox  10-: 

2580  ©Pu  pie  Noon  (115)  Murder  Dr... Times  11-2 


2561  Queen  of  the  Pirates  (80) 

© Sea  Adv.  (Eng-dubbed) Col  9-18-61 

2516  Question  7 (110)  Dr DeRochemont  4-  3-61 

— R— 

2516  Raisin  in  the  Sun,  A (128)  Dr Col  4-  3-61 

2551  Rebellion  in  Cuba  (SO)  Doc  Dr IFD  8-14-61 

2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  Times  9-25-61 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  20th-Fox  5-  8-61 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA  5-29-61 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox  5-15-61 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  MGM  5-  1-61 

2568  Risk,  The  (81j  Drama  Kingsley  10-  9-61 

2584  ©Roman  Spring  of  Mrs.  Stone, 

The  (103)  Drama  WB  12-  4-61 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l  5-15-61 

2557  Rommel's  Treasure  (85)  Ac. ..  Medallion  9-  4-61  -f 
2564  Ruffians,  The  (86) 


*C 

o 

^ >v  ; 

*i5 

O 

g fc 

OJ 

C 

' o z 1 {5 

, t 

a k.  1 

E , 

•S  5^ 

s~l  E 

1 XQC,>  ' 

1 iZ 

XBiEsl 

IzQl  M 

+ 

+ 

+ 

+ 

+ 

± 7+1- 

44 

+ 

4- 

44 

44  94- 

It 

+ 

— 

± 5+4— 

+ 

4- 

44 

44 

44 

44  12+ 

+ 

+ 

+ 

±i 

± 7+3- 

— 

— 

— 

— 2+5- 

— 

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Susp.  Dr.  (Eng-dubbed)  . . . 

. . Ellis 

9-25-61 

+ 

1+ 

© Comedy-Fantasy  

.MGM 

11-  6-61 

44 

— 

dz 

+ 

dz 

+ 

5 

2553  ©World  by  Night  (103) 

2558  Sand  Castle,  The  (70) 

A survey  of  world  night  spots.. 

. .WB 

8-21-61 

+ 

+ 

+ 

+ 

True-Life  Fantasy  . DeRochemont 

9-  4-61 

44 

44 

+ 

5+ 

— XYZ— 

2515  Saturday  Night  and  Sunday 

2579  ©X-15  (112)  Panv'n,  Dr 

. UA 

11-20-61 

+ 

It 

± 

+ 

44 

Morning  (90)  Drama  

. Cont'l 

4-17-61 

+ 

H 

44 

44 

9+ 

2547  You  Have  to  Run  Fast  (73) 

2464  ©Savage  Innocents,  The  (89) 

Suspense  Drama  

. .UA 

7-24-61 

dz 

— 

® Adv.  Dr 

. . . Para 

9-26-60 

44 

44 

+ 

44 

# 

+ 

11+1- 

2556  y Young  Doctors.  The  (102)  Dr. . 

..UA 

8-28-61 

44 

44 

44 

44 

44 

44 

2551  Scream  of  Fear  (81)  Susp.  Dr.  . 

Col 

8-14-61 

+ 

+ 

+ 

+ 

-4 

44 

+ 

8+ 

2518  Young  Love  (80)  Drama Exclusive 

4-24-61 

+ 

2569  Season  of  Passion  (92)  Dr 

UA 

10-16-61 

+ 

# 

44 

7+2- 

2517  Young  Savages,  The  (103)  Dr 

. .UA 

4-2+61 

44 

44 

+ 

44 

44 

+ 

8-  7-61  + 

3- 27-61  -f 

5-  8-61  H 

9- 18-61  -f  ± 
10-16-61  + ± 

5-  8-61  + 

4- 17-61  + 

6- 26-61  ± 

7-24-61  -f 

5- 22-61  ± 

5-29-61  -H- 
9-U-61  -H- 

5- 15-61  ± 

6- 12-61  -t- 


2567  Secret  nf  Deep  Harbor  (70)  Dr. . . UA  10-  9-a  ± 
2575  ©Second  Time  Around,  The  (99) 

©Farce-Comedy  20th-Fox  11-  6-61  -f 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM 

2513  Secret  Ways,  The  (112)  Dr U-l 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  AA 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  U-l 

2570  Seven  Women  From  Hell  (88) 

© Action  Dr 20th-Fox 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2516  Shadows  (87)  Drama  Lion  Int'l 

2539  Silent  Call,  The  (63)  C Dr. . . 20th-Fox 

2547  ©Sins  of  Mona  Kent,  TTie  (75) 

Drama  Astor 

2528  Snake  Woman,  The  (68)  Horror  . . . . UA 
2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y  . . . .20th-Fox 
2560  ©Splendor  in  the  Grass  (124)  Dr...WB 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2584  ©Summer  and  Smoke  (118)  ® Dr. . . Para  12-  4-61  -H- 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor  9-  4-61  ± 

2568  ©Susan  Slade  (116)  Drama. WB  10-  9-61  ± 

— T— 

2539  y©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ....President 
2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)....UA 

2514  Terror  of  the  Tongs,  The  (SO)  Ac Col 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  Comedy  ....UA 
2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama MGM 

2542  Time  Bomb  (92)  Suspense  Dr.....AA 

2572  Town  Without  Pity  (105)  Dr UA 

2510  y©Trapp  Family,  The  (106) 

Comedy-Drama  20th-Fox 

2541  Trouble  in  the  Sky  (76)  Action-Dr. ..  U-l 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525  ©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2565  Two  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  Embassy  10-  2-61  (4 

— U— 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  Sutton 


6-26-61  + ± 

4- 17-61  -f 

8- 28-61  -I- 
3-27-61  + 

7-10-61  -f 

6-12-61  ± 

9- U-61  + 

9-  4-61  -f 
7-  3-a  + 
10-23-61  -H- 

3-13-61  -f 
7-  3-61  ± 

7-24-61  -ft 
7-10-61  + 

5- 15-61  -H- 

6- 19-61  -H- 


7-17-61  -H 


8-21-61  -I- 

— V— 

2581  Valley  of  the  Dragons  (79)  Adv Col  11-27-61  ± 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox  6-26-61  -f 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Ad. enture  . . . 

2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr.  . 

2532  When  the  Clock  Strikes  (72) 

Mystery  

2584  Wild  for  Kicks  (92)  Dr 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox  6-19-61  -|- 

2565  Wild  Youth  (73)  Dr Cinema  Assoc  10-  2-61  — 

2576  ©Wonders  of  Aladdin,  The  (93) 


1+ 


3-45- 


-4  -4  44  + ± + 8+1- 


. . . Col 

5-22-61 

+ 

+ 

± 7+5 

. ..UA 

10-  9-61 

44 

44 

44 

44 

44 

44 

44  14+ 

■ Times 

6-  5-61 
12-  4-61 

14  14 

- 

+ 

- 

4+5- 

1+1- 

± ± ± 


± + 7+4- 
1- 


6+3- 

6+2- 


6+2- 


4+5- 


1+ 


BOXOFTICE  BookinGuide 


Dec.  11.  1961 


I 


I 


(I  ' 

I 

1 

ii  ^ 


! J 

i;  I 


jiiev 

ury  ' 
■the*"' 


Feature  productions  by  company  in  order  ot  release.  Running  time  is  in  parentheses.  © is  for  CinemaScope; 
C?)  VistoVision;  (|)  Superscope;  0 Panavision;  ® Regalscope;  © Technirama.  Symbol  O denotes  BOXOFFICE 
Blue  Ribbon  Award;  0 color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
key  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  | ti 

AMERICAN  INT'L  | ti 

COLUMBIA  1 ti 

Dondi  (80)  C .6102 

David  Janssen,  Patti  Page. 

David  Korey 

Oreration  Eichmann  (92)  D..6103 
Werner  KlempeiiT,  Ruta  Lee, 
Donald  Buka.  John  Bonner 

The  Hand  (61)  Ho.  .601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90)  © Ho. 603 

Michael  Gough,  Je.ss  Conrad. 

Margo  Johns 

'?Cry  for  Happy  (110)  © CD  . 529 
G.  Ford.  Miiko  Taka.  D.  O'Connor 

Underworld.  U.S.A.  (99)  Cr . . 525 
Cliff  liobiTlsnn,  Dolores  Dorn 

©Pepe  (157)  © C/M..  520 

Cantinflas.  D.  Dailey.  Shirley  Jones 

Time  Bomb  (92)  0..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (SO).. C . 606 
Leslie  Phillips,  Geraldine  MeE)w;in, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128) . . 0 . . 533 
Sidney  Poitier,  Chmilia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac..  530 

Opf>ffrey  Tonne,  Christ  oper  Lee 

Aogel  Baby  (97)  D..6105 

Joan  B'ondell,  George  Hamilton. 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D.  .6106 

Or.son  Welles,  Ivo  Payer, 

Pierre  Cressoy 

Mad  Dog  Coll  (88)  Cr..534 

K.  Donbleday,  B.  Hayward 
Five  Golden  Hours  (90)  . . . . D . . 539 
Ernie  Kovacs.  Cyd  (3i.arissc 
Stop  Me  Befpre  1 Kill 

(93)  © D.  .535 

naiide  Diuiphirrc,  Diane  Cilento 

Men  Kampf  (117)  Doc.. 538 

©Warr  or  Eoipress  (87) 

a Ad.. 524 

Kerwin  Mathews.  Tina  I/Oiiise 

King  of  the  Roaring  20’s 

(106)  Cr..6107 

David  Janssen,  Diane  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Curt  Jurgens,  (jlaire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Cliarles  Bronson, 
Henry  Hull,  Mary  Webster 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  M,a.ssie,  Dawn  Vddams 

Operation  Camel  (70)  ....C..605 

Nora  Hayden,  Louise  Renard 

Homicidal  (87)  Ho.  540 

Glenn  Corbett,  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randell,  Debra  Paget, 

Elaine  Stewart 

Armored  Command  (99)  . .Ac.  .6109 
Howard  Keel,  ’Hna  Louise 

©Alakazam  the  Great  (84)  An.  . 608 
Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren.  Debonih  Walley, 
Micliael  Ciillan,  Vicki  Tilckett 
©The  Guns  of  Navarone 

(155)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  0D..602 

James  Stewart,  Richard  Widraark. 

Shirley  Jones,  Linda  Cristal 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.  .609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

Scream  of  Far  (81)  D..605 

Stisjin  Strasberg,  Ronald  Lewis 

The  Trunk  (72)  0.  606 

Phil  Carey,  Julia  Amall 

Twenty  Plus  Two  (102) . . My.  .6110 
David  Janssen,  Jeanne  Crain, 

Dina  Merrill.  Agnes  Moorehead 

©The  Devil  at  4 O’Clock 

(127)  D.  .607 

Spencer  Tracy,  Frank  Sinatra 

©Loss  of  Innocence  (99)  . D .608 
K.  More,  D,  Darrieux,  S.  York 

A Weekend  With  Lulu  (91).. C.. 609 
Leslie  Phillips.  Rob’t  Monkhouse 

©Guns  of  the  Black  Witch 

(81)  © Ad..  610 

Don  Megowan.  Silvana  Pampanini 

Mr.  Sardonicus  (90)  ....Ho.. 611 

Oscar  Homolka.  Guy  Rolfe 

Valley  of  the  Dragons  (79)  Ad.. 612 
Sean  McClory 

Everything’s  Ducky  (81)  ..C..610 
Mickey  Rooney.  Buddy  Ha'^kett 

Queen  of  the  Pirates 

(SO)  © Ad. 604 

Gianna  Marla  Canale.  M.  Scrato 

The  George  Raft  Story 

(105)  D..6111 

Ray  Danton,  Jayne  Mansfield, 
Julie  London,  Barrie  CTiase 

©Journey  to  the  Seventh 

Planet  (80)  SF..613 

John  Agar,  Greta  ’Hiyssen 

Cash  on  Demand  (84)  ..Ac.. 615 

Peter  Cushing.  Andre  Morell 

©Mysterious  Island  (101)  Ad  . 613 
(Super-Dynamatlon) 

Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

Sail  a Crooked  Ship  (88)  . C.. 614 
Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 

I (nrp- relpa.se) 


M-G-M 


PARAMOUNT 


©Cimarron  (147) 
Glenn  Ford,  Maria 

© . . 
Schell 

,D. 

. 108 

The  Secret  Partner 

(91) 

,D. 

.115 

Slewait  Granger.  Il.iya  Ilaiarcet 


©Atlantis,  the  Lost 

Continent  (90)  Ad  . 113 

.loyce  Taylor,  Anthony  Hall 


©All  ill  a Night’s  Work 

(94)  C..6010 

Sliiiley  MacLaine.  Hean  Martin, 
Cliff  Itnlicrtson 


73 


©One-Eyed  Jacks  (141)  0D..6014 
Marlon  Knimlo.  Karl  Malden, 
Katy  Jiirado,  Pina  Pelllccr 


©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  laiurence  Harvey, 
Jack  Hawkins 


©Ring  of  Fire  (91)  Ac.. 119 

Haiid  Janssen,  Joyce  Taylor, 

Frank  Gorshin 


©Love  in  a Goldfish  Bowl 

(gg)  © C/M..  6018 

Tommy  Sands.  Fabian,  Jan  Sterling 


The  Green  Helmet  (gg)  ..Ac..  116 
Hill  Travers,  Ed  Begley, 

Nancy  Walters 


©Morgan  the  Pirate 

(93)  © Ad.  120 

Steve  Beeves,  Valeric  ^grange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Sieve  McQueen,  Paula  Prentiss, 

Hrtg  d Razlcn,  Jim  Hutton 

©Magic  Boy  (75)  An..  107 

Feature-length  cartoon 
©The  Seerrt  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredln 


©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 
Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Beeves,  Georgia  MoH 


©A  Thunder  of  Drums 

(97)  © 0D..201 

Richard  Boone,  George  Hamilton, 
Luana  Patten 


JUNE-JULY-AUGUST 
L>©The  Pleasure  of  His 

Company  (115)  CD.. 6017 

Fred  Astaire,  Debbie  Iteyiiolds 

©The  Ladies  Man  (106) . C . .6015 
Jerry  Lewis.  Helen  Traubel 

©On  the  Double  (92)  ® C..6016 
Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Fener,  Annette  Vadim, 

Esa  Martinelli 

Man-Trap  (93)  D..6102 

Jeffrey  Hunter,  Stella  Stevena, 
David  Janssen 


Bridge  to  the  Sun  (112)  ..D..202 
Carroll  Baker,  James  Shigeta 

Invasion  Quartet  (87) . . . . CD  . . 203 
Bill  Traicrs,  Spike  Milligan 


©Breakfast  at  Titfany’s 

(115)  CD.. 6103 

.kudrey  Hepburn,  George  Peppard 


©Colossus  of  Rhodes 

(128)  © Ad.. 204 

Rory  Calhoun,  Lea  Massaii 


©Blue  Hawaii  (101)  ® C/M.. 6105 
Elvis  Pres  ey,  Joim  Blackman, 

Angela  Lansbury 


©Bachelor  in  Paradise 

(109)  © C..205 

Bob  Hope,  Lana  Turner,  Janis  I’aige, 
Jim  Hulton,  Paula  Prcnli.ss 


©The  Wonders  of 

Aladdin  (93)  © Ad.. 206 

Donald  O’Connor,  Vittorio  de  Sica, 
Noelle  Adam 


The  Errand  Boy  (92) . . . C . .6105 
Jerry  Lewis,  Brian  Donlevy 


BOXOFFICE  BookinGuide  ::  Dec.  11,  1961 


7 


MAY  I JUNE  JULY  I AUGUST  1 SEPTEMBER  I OCTOBER  1 NOVEMBER  I DECEMBER 


DECEMBER  I NOVEMBER  I OCTOBER  I SEPTEMBER  1 AUGUST  I JULY  I JUNE  I MAY  I APRIL 


FEATURE  CHART 


20TH-FOX 


Sanctuary  (90)  (©  D..115 

L.  Remick,  Y.  Montand.  B.  Dillnian 

Days  of  Thrills  & Lauohter 

(93)  Compilation  C..114 

y©The  Trapp  Family  (106)  D . .117 
Ruth  Leurverik.  Hans  Holt 

Sniper's  Ridge  (61) Ac..  116 

Jack  Ging.  Stanley  Clements 

©All  Hands  on  DkK 

(98)  © . .M.  .112 

I’at  Boone,  Barbara  Eden. 

Buddy  Hackett 

©Ferry  to  Hong  Kong 

(103)  © Ad..  110 

Orson  Welles,  Curl  Jurgens, 

Svlvla  Syms 
©The  Fiercest  Heart 

^(91)  © 00..  120 

Stuart  Mliitman,  Juliet  Browse 

©Return  to  Peyton  Place 

(122)  © D..126 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tuesday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan.  Juliet  Prowse, 

Martha  Hyer,  Cary  Crosby 
©The  Big  Show  (113)  © Ad..  123 
Esther  Williams.  Cliff  Robertson, 
David  Nelsoti  


Battle  at  Bloody  Beach 

(80)  © Ac..  128 

A.  Murphy.  0.  Crosby.  D.  Mlcliaels 

©Wild  in  the  Country 

^(114)  © D/M..  129 

E.  Presley,  11.  lainge,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C..130 

Carol  Helss.  Stooges 

©Misty  (92)  © 00. 131 

David  Ladd,  Arthur  O'Connell 


©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad..  133 

Walter  Pidgeon,  Joan  Fontaine, 
Barbara  EMen,  Frankie  Avalon 

The  Silent  Call  (63)  0.  .119 

Roger  Mobley.  David  McLean. 

Gail  Russell 


©Marines,  Let's  Go  (104)  © C.  .137 
David  Hedison,  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © D.  .134 
Stephen  Boyd.  Juliette  Greco, 
David  Wayne 


©Francis  of  Assisi  (105)  © D.  .132 
Bradford  Hillman.  Dolores  Hart, 


Stuart  Whitman 

^September  Storm  (90) . Ad  . .139 
Joanne  Dni.  Mark  Stevens 
(35mm  release) 

0.00  Eyes  (61)  © Cr..l24 

G.  Nelson,  M.  Anders.  J.  Brown 
jUpstairs  and  Downstairs 

(100)  C..125 

Michael  Craig,  M Demongeot 


The  Hustler  (134)  © ....D..136 
P.  Newman,  P.  Ijuirie.  J.  Gleason 


Seven  Women  From  Hell 

(88)  © Ac . . 140 

Patricia  Owens,  Denise  Harcel, 
Cesar  Romero,  John  Kerr 

©Pirates  of  Tortuga 

(97)  © Ad.  135 

Ken  Scott.  Leticia  ItoiTKin 


©The  Comancheros  (107) 

© 0D..141 

John  Wayne.  Stuart  tVhitman 

©The  Purple  Hills  (60)  © Ac.. 142 
Gene  Nelson,  Joanna  Barnes, 

I Kent  T-.iylor 


I 


©The  Two  Little  Bears 


(81)  © F/M..143 

Brenda  Lee,  Bridle  Albert, 

Jane  Wyatt.  Jimmy  Boyd 

©The  Second  Time  Around 

(99)  © C..144 


Debbie  Reynolds,  Steve  Forrest, 
Andy  Griffith,  Thelma  Ritter, 
Juliet  Prowse,  Ken  Scott 


The  key  to  letters  and  combinations  thereof  indicating  story  type:  (Ad)  Adventure  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Drama;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doe)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


UNITED  ARTISTS  I U 

UNIVERSAL-INT'L  | ti 

WARNER  BROS.  | ti 

COMING 

©The  Alamo  (162) 

Todd-AO  Hi  .6028 

Jolin  Wayne,  Laurence  Harvey, 
Rich.'ird  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Murray,  Cindi  Wood. 

Larry  Gates 

Frontier  Uprising  (68) . . W . . 6103 
Jim  Davis.  Nancy  Hadley 

©Wings  of  Chance  (76) . . OD . .6111 
James  Brown,  Frances  Rafferty 

©The  White  Warrior  (86)  Ad.. 010 
Steve  Reeves,  Georgia  Moll 

ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Ilayakawa 

Billy  Budd  D . . 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D.  . 

Chariton  Heston.  Sophia  Loren 
©Day  of  the  Triffids  © ....SF.. 
Howard  Keel,  Nicole  Maurey 

H t er  BiD  . 

Richard  Basehart,  Maria  Etno 

AMERICAN-INT'L 

Burn,  W tch.  Burn  Ho.. 

Janet  B'alr.  Peter  Cushing 

Lost  Battalion  (83) Ac.  .611 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Barabbas  ® D . . 

Anthony  Qjiinn,  Silvana  Mangano, 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capuclne, 

Anne  Baxter,  Jane  Fonda 

13  West  Street D . . 

Alan  Ladd,  Bod  Steiger 

The  Notorious  Landlady  C.. 

Jack  Lemmon.  Kim  Novak, 

Fred  Astaire 

Advise  and  Consent  D.. 

Charles  Laughton,  Henry  Fonda, 
Walter  Pidgeon,  Gene  Tierney 

©Best  of  Enemies  CD.. 

David  Niven,  Alberto  Sordl, 
Michael  Wilding 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D.. 

Glenn  Ford,  Ingrid  Thniin, 

Charles  Boyer,  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ....Ad.. 
Marlon  Brando,  Trevor  Howard, 
Hugh  Griffith.  Tarita 
©A  Light  in  the  Piazza  © . . . . D . . 
Rossano  Brazzi,  Olivia  de  HavlI- 
land,  George  Hamilton,  Yvette 
Mimienx 

0©Kittg  of  Kings  ® ...  Bib  D.. 
Jeffrey  Hunter,  Siobhan  McKenna 

©Jumbo  M.. 

Doris  Day,  Stephen  Boyd. 

Jimmy  Durante 

PARAMOUNT 

©Escape  From  Zahrain  D.. 

Yiil  Brynner,  Madl,vn  Rhiie 
©Summer  and  Smoke 

(118)  ® D..6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newhart 

©My  Geisha  C . . 

Shirley  MacLaine.  Yves  Montand, 
Rob’t  Cummings,  Edw.  Q.  Robinson 

20TH-FOX 

Madison  Avenue  © D.. 

Dana  Andrews.  Eleanor  Parker 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield,  NIco  Mlnardos 
©Tender  Is  the  Night  ©....D.. 
Jennifer  Jones,  Jason  Robards  jr. 
Joan  Fontaine,  Jill  St.  John 

The  Innocents  © D.  .138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

Something  Wild  D.. 

Carroll  Baker.  Raliih  Meeker 

The  Magic  Sword  

Basil  Rathbnne.  Estelle  Winwood 

Birdman  of  Alcatraz  D.. 

Burt  Lancaster,  Karl  Malden 

The  Children’s  Hour  D.. 

Audrey  Hepburn,  Shirley  MacLaine, 
James  Gamer 

©Sergeants  3 (Panavision) . . 00 . . 
Frank  Sinatra,  Dean  Martin 

Phaedra  D . . 

Melina  Me:courl,  Tony  Perkins 

UNIVERSAL-INT'L 

©Cape  Fear  D.. 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Otirfis,  J.a.s.  Franclscus 

©Lover  Come  Back  C.. 

Rock  Hudson,  Doris  Day,  Tony 
R.mdall,  Edie  Adams 
©The  Spiral  Road  (Panav’n) ..  D . . 
Rock  Hudson,  Burl  Ives, 

Gena  Rowlands 

Freud  BiD . . 

Montgomery  Clift,  Susannah  York, 
Susan  Kohifer 

©Six  Black  Horses  Ac.. 

Audie  Murphy,  Joan  O’Brien 

WARNER  BROS. 

©Merrill’s  Marauders  Ac.. 

Jeff  (Tiandler.  Ty  Hardin 

©The  Music  Man  ® M.. 

Rolvert  Preston.  Shirley  Jones 

©A  Majority  of  One  C.. 

Ro.salind  Riis-sell,  .Mec  Guinness 

©Lad.  a Dog  D . . 

Peter  Breck,  Peggy  McCay 

©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias,  Rosanna  Schiaffino 

A Matter  of  Morals  (90) . . D . .6108 
Maj-Britt  Nilsson,  Patrick 
O'Neal,  Eva  Dahiback 

©Tomboy  and  the  Champ 

(92)  0D..6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Widmark,  Sonja  Ziemann 

©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.. on 

Vic  Morrow,  Ray  Danton 

The  Young  Savages  (103)  ..  D . .6114 
Burt  Lancaster,  Shelley  Winters, 
Dina  Merrill 

The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W..6113 

James  Brown,  Joan  Staley 

©Posse  From  Hell  (89)  . .W.  .6112 
Audie  Murphy,  John  Saxon, 
Zohra  Lampert 
©The  Pharaoh's  Woman 

(88)  © Ad. 6113 

Linda  Cristal,  John  Drew 
Barryirrore 

©Ole  Rex  (40)  Fcaturette.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 

©The  Steel  Claw  (96)  Ac  . .012 

George  Montgomery,  Charito  Luna 

Snake  Woman  (68)  ....Ho.. 6112 

John  McCarthy,  Susan  Travers 

©Dr.  Blood's  Coffin  (92)  Ho.. 6111 
Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming.  Lang  Jeffries 

©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov.  8.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.. 6115 

Clifford  Evans,  Yvonne  Romaln 
The  Shadow  of  the 

Cat  (79)  Ho.  6116 

Ba  bara  Shelley.  Andre  Morell 
©The  Last  Sunset  (112)  0D..6117 
Rock  Hudson,  Kirk  Douglas, 
Dorothy  Malone,  Josepli  Gotten 

The  Fabulous  World  of 

Jules  Verne  (81)  Ad.. 013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (87) . .Ad.  .014 
Charles  Holm,  Mary  .Ynn  Shields 

©By  Love  Possessed  (116) 

Pauavision  D..6119 

Lana  Turner.  Efrem  Zimbalist  jr. 

The  Last  Time  1 Saw  Archie 

(98)  C..611S 

Robert  Mitchum,  Jack  Webb 

When  the  Clock  Strikes 

(72)  My..  6116 

James  Brown.  Merry  Anders 

Trouble  in  the  Sky  (76)  -Ac.  .6118 
Michael  Craig,  EJlizabeth  Seal 

0©T<>mmy  Tell  Me  True 

(97)  CD..  6119 

Sandra  Dee.  John  Gavin 

©Parrish  (137)  D..015 

Troy  nonahiic,  C'audette  Colbert, 
Karl  Malden,  Connie  Stevens 

©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 

The  Naked  Edge  (102)  My.. 6120 
Gary  Cooper,  Deborah  Kerr 
Goodbye  Again  (120)  ...D..6125 

Ingrid  Bergman,  Yves  Montand, 
Arsthony  Perkins 

The  Cat  Burglar  (65)  ..Ac  . 6121 
Gregg  Palmer,  June  Kenney 
Teenage  Millionaire  (84) 

(partly  in  color) ....  C/M  . .6126 
Jimmy  CTanton,  Zasu  Pitts, 

Rocky  Orazlano 

Blast  of  Silence  (77)  ..D..6120 
Allen  Baron.  Molly  McCarthy 

You  Have  to  Run  Fast 

(73)  Ac.,  6122 

Oalg  HllL  Ehalne  Edwards 
Three  on  a Spree  (83) . . .C.  .6123 
Jack  Watllng,  Carole  Lesley 
tJThe  Young  Doctors  (102)  D.  .6128 
Fredrlc  March,  Ben  Gazz.ua, 
Ina  Bailn.  Dick  Clark 
©Exodus  (212) 

Panav’n  70  D..6129 

P.  Newman,  E.  M.  Saint,  S.  Mlneo 

©Come  September 

(112)  © C..6121 

Rock  Hudson,  Olna  LoUobrlglda, 
Sandra  Dee,  Bobby  Darin 

©World  by  Night 

(103)  Doc..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  D..155 

Diane  McBaln,  Arthur  Kennedy, 
Will  Hutdilns,  Constance  Ford 

The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D..6127 

Craig  Hill.  I’au'a  Ravmond 
Town  Without  Pity  (105) . . D . .6135 
Kirk  Douglas,  Christine  Kaufman 
Secret  of  Deep  Harbor 

(70)  Ac..  6130 

Explosive  Generation  (90)  D..6134 
Season  of  Passion  (92)  ..D..6133 
A.  Baxter,  E.  Borgnine,  J.  Mills 

©Back  Street  (107)  D.  .6201 

Susan  Hayward.  John  Gavin 

©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty. 

Pat  Hingle,  Audrey  Christie 

Paris  Blues  (98)  D..6131 

Paul  Newman,  Joanne  Woodward 

©X-15  (112)  ® D.  .6137 

Charles  Bronson,  Brad  Dexter 

Dead  to  the  World  (89)  Ac.. 6202 
Rudy  Talton,  Jana  Pearce 

Gun  Street  (67)  W..6136 

James  Brown,  Jean  Wllles 

The  Sergeant  Was  a 

Lady  (72)  C..6202 

Martin  West,  Venetla  Stevenson. 
Bill  Williams 

©Susan  Slade  (116)  D.  .157 

Troy  Donahue,  Connie  Stevens. 
Dorothy  McGuire,  Lloyd  Nolan 

The  Mask  (S3)  D..156 

Depth-Dimension 

I’aiil  Stevens.  Claudette  Nevins 

©Pocketful  of  Miracles 

(137)  CD..  6204 

G.  Ford.  B.  Davis,  H,  Lange 
Judgment  at  Nuremberg 

(189)  D..6206 

S.  Tracy,  B.  Lancaster,  R.  Widmark, 
M.  Dietrich,  M.  Clift,  J.  Garland 
(pre-release) 

One.  Two,  Three  (115)  ® C.. 
James  Cagney,  Ilo.st  Biichholz, 
Arlene  Francis,  Pamela  Tiffin 

©Flower  Drum  Song 

(133)  © M .6203 

Nancy  Kwan,  James  Shigeta, 
Mlyoshi  Umekl 
(pre-release) 

©The  Roman  Spring  of 

Mrs.  Stone  (103)  D.  .159 

Vivien  Leigh,  Warren  Beatty 

8 


BOXOFFICE  BookinGuide  ::  Dec.  11.  1961 


•ntav 

ury  )) 


ire)) 


1 


1 


FEATURE  CHART 

MISCELLANEOUS 


Short  sub|ects,  listed  by  company,  in  or- 
der of  release.  Running  time  follows  title. 
Date  is  national  release  month.  Color  and 
process  as  specified. 


Shorts  chart 


BUENA  VISTA 

(t^The  Absent-Minded  Professor 

(97)  C..  May  61 

Fred  .MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 

tJOThe  Parent  Trap 

(123)  C..Jul61 

Maureen  O'Hara,  Brian  Keith, 
ONikki,  Wild  Dog  of  the 

North  (73)  Ad..Jul61 

Jean  Coutu.  Nikki  (dog  star) 
0©Greyfriars  Bobby  (91)  D..  Oct  61 
Donald  Crisp,  Kay  Walsh 
©Babes  in  Toyland 

(100)  © M . . Dec  61 

Ray  Bolger,  Tommy  Sands, 

Annette.  Ed  Wynn 
CONTINENTAL 
Saturday  Night  and  Sunday 

Morning  (90)  0..  Apr  61 

Albert  Finney.  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D . Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C..  Sep  61 

Joyce  Oren/ell,  Cecil  Parker, 

George  Cole 

The  Mark  (127)  © D..  Oct  61 

Rod  Steiger,  Marla  ScheU, 

Stuart  Whitman 

<S)Call  Me  Genius  (105)  C..  Oct  61 
Tony  Hancock,  George  Sanders 
Never  Let  Go  ( . . ) . . . D.  .Nov61 
Peter  Sellers,  Richard  Todd, 
Elizabeth  Sellars 

CREST  FILMS 

Code  of  Silence  (75) . .Cr. . Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(87)  © Ad.. Aug  61 

I>ex  RarSer.  Chelo  Alonso 
FILMGROUP 

(^tlas  (84)  VitaScope  Spec.  May  61 
Michael  h'orest,  Frank  Wolf, 
Barboura  Morris 
©The  Pirate  of  the  Black 

Hawk  (75)  © Ad.  .Sep  61 

Mijanou  Bardot,  Gerard  Landry 
Creature  From  the 

Haunted  Sea  (60)  HoC..Sep61 
Antony  Carbone.  Betsy  Jones-More- 
land 

The  Devil’s  Partner  (75)  Ac  Sep  61 
Ed  Nelson,  Jean  Allison,  Edgar 
Buchanan 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 

Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C.. Feb  61 
Ken  OocmoT.  Leslie  Phillips 

KINGSLEY-UNION 
The  League  of  Gentlemen 

(113)  CD..  Feb  61 

Jack  Hawkins.  Nigel  Patrick 
Risk.  The  (81)  ...D.  ..Oct  61 

Tony  Britton,  Peter  Cushing 


FRANCE 

Breathless  (89)  3-  6-61 

Jean-Paul  Belmondo,  Jeaa  Beberg 

Beau  Serge  (87)  9-25-61 

(UAFPO)  . .Gerard  Blaln,  Jean- 
(haude  Brlaly 

Frantic  (90)  8-28-61 

(Times) . .Jeanne  Moreau,  M.  Ronet 
Crime  of  M.  Lange, 

The  (78)  11-13-61 

(Brandon) . . (Jean  Renoir  classic) 

©Leda  (101)  .: 11-  6-61 

(Times)  . . Madeleine  Robinson, 
Jean-Paul  Belmondo,  Antonella 
Lualdi 

Love  Game,  The  (85)  ....  2-13-61 
(F-A-W) . . Jean-Plerre  Cassel, 
(ienevieve  Cluny,  Jean-Louls  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont'l)  . .Gerard  Phllllpe,  Lilli 
Palmer,  Anouk  Aimee,  L.  Padovanl 
Rules  of  the  Game  (104)  4-17-61 

(Janus)  . .Jean  Renoir.  Pauline 
LIubost 
GERMANY 

Roses  for  the  Prosecutor 

(91)  11-13-61 

(.American-Metropolitan)  . . 

W.  Glller,  Ingrid  Von  Bergen 
The  Girl  of  the  Moors  (87)  9-  4-61 


(Casino)  . .Claus  Holm,  Maria  Ehno 

GREECE 

Antigone  (93)  9-25-61 

(Norma)  . . Irene  Papas 

Moussitsa  (75)  6-  5-61 

(Greek  Pictures)  ..  A.  Vouyoiiklakl 
288  Stournara  St.  (90)  ..  2-27-61 


(Atlantic)  . Orestls  Makrls, 

Sophia  Vembo 

ITALY 

Big  Deal  on  Madonna  St, 

The  (91)  1-30-61 

(lIMPO)  . .V.  Gassman.  Toto 
Girl  With  a Suitcase  (108)  10-16-61 
(Ellis) . .Claudia  Cardioale 


K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD.  . Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOUIS  DE  ROCHEMONT 

Question  7 (110)  D . Apr  61 

Michael  Ghcymn,  Margarete  Jahnen 
The  Sand  Castle  (70)  ..F..  Sep  61 
Barry  and  Laurie  Cardwell 

OMAT 

©Beyond  All  Limits 

(100)  D..  May  61 

Jack  Balance,  Maria  Felix 
Never  Take  Candy  From  a 

Stranger  (82)  D..  Oct  61 

Jean  Carter,  Felix  Aylmer 

©Gina  (92)  Ad..  Nov  61 

Simone  Signoret,  Georges  Marchal 
PATHE-AMERICA 
©The  Deadly  Companions 

(90)  Panavision  ...W..Jul61 
Maureen  O’Hara.  Brian  Keith, 

Steve  Cochran.  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho..  Jan  61 

Glanna  Marla  Canale,  Carlo 
D'Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  0 . Jan  61 
.Marla  Felix,  Crox  Alvarado 
SHOWCORPORATION 
Home  Is  the  Hero  (83)  D..  Feb  61 
Arthur  Kennedy,  Walter  Macken 
Two-Way  Stretch  (87)  C..  Apr  61 
Peter  Sellers.  Wilfrid  Hyde  White 
Double  Bunk  (92)  ....S.  Nov  61 

Ian  Caimichael,  Janette  Scott, 
Sidney  James 

©Midsummer  Night’s  Dream 

(74)  F . Dec  61 

(Puppets:  voices  of  Old  Vic  Players) 

UNITED  PRODUCERS  (UPRO) 

Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

Ralph  Bertrand.  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  Wyngarde,  Donald  Slnden 
©Nature  Girl  and  the  Slaver 

(70)  Ad..  May  61 

Marian  Michael,  Adrian  Hoven 

Jet  Storm  (91) D . . 

Richard  Attenborough,  Stanley 
Baker,  Diane  Cllento,  Mai 
Zetterllng 

VALIANT-VITALITE 

It  Takes  a Thief  (94) . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler's  Executioners 
(78)  Doc.  .Jun  61 

WOOLNER  BROS. 

©Flight  of  the  Lost  Balloon 

(91)  ® Ad..  Oct  61 

Mala  Powers,  Marshall  Thompoon 


U Dolce  Vita  (175) 4-24-61 

(Astor) . .MareeUo  Mastrolannl, 
Anita  Ekberg,  Anouk  Aimee,  Alain 
Cuny 

L’Awentura  (145)  6-  5-61 

(Janus) . .Monica  Vlttl,  Gabriele 
Ferzettl,  Lea  Massarl 

Rocco  and  His  Brothers 

(175)  7-17-61 

(Astor)  Alain  Delon,  Antile 
(Tlrardot 

Two  Women  (105)  ....  6-19-61 

(Embassy)  . Sophia  Loren. 

Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . Franko  Interlenght 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  . .Toshlra  Mifune 

Road  to  Eternity  (181)  . . 2-27-61 
(Beverly)  . .Tatsuya  Nakadal 

Rice  (118)  9-18-61 

(SR)..Yuko  Moshlzukl 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)  Z.  CybulskI, 

E.  Krzyzewska 

Kanal  (96)  11-  6-61 

(Kingsley)  . T.  Izewska,  T.  Janczar 

SWEDEN 

Secrets  of  Women  (114) . . 9-18-61 
(Janus).. Eva  Dahlbeck,  Gunnar 
Bjornstrand,  Maj-Brltt  Nilsson 

Unmarried  Mothers  (79)  ..  3-13-61 
(President)  . .B.  Etiberg,  B.  Logart 

Virgin  Spring,  The  (88)  . .12-12-60 
(Janus).. Max  von  8yA)w, 

Blrgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89) . . 1-31  61 
(Kingsley)  . .Vladimir  Ivashov, 
Shanna  Prokhorenko  (also 
dubbed) 

Fate  of  a Man  (100)  . . 8-28-61 
(UA).. Sergei  Bondarchuk 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5426  He  Flew  the  Shrew 


(16/g)  

.May  61 

5436  Man  or  Mouse  (18) 

.Jun  61 

6421  Hot  Heir  (16/g)  . . 

. Sep  61 

6431  Caught  on  the  Bounce 

(15/g)  

.Oct  61 

6432  Pleasure  Treasure 

(16)  

Nov  61 

6433  Dance,  Dunce.  Dance 

(18/g)  

. Dec  61 

6422  Parlor.  Bedroom  and 

Wrath  (16)  

■ Nov  61 

6423  Flung  by  a Fling  (16)  . 

. Dec  61 

CANDID  MICROPHONE 
(Reissues) 

5555  No.  5,  Ser.  2 (11) . . Mar  61 

5556  No.  6,  Ser.  2 (lO'/g) . .Jul  61 
6551  No.  1,  Series  3 (11)  Sep  61 
5552  No.  2,  Series  3 (10)  Nov  61 

COLOR  SPECIALS 
5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5611  The  Rise  of  Duton 

Lang  (6!/g)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (S'A)  May  61 

5614  Topsy  Turkey  (0/2)  ..Jun  61 

5615  Punchy  de  Leon  (6!^)..  Jul  61 

6601  Red  Riding  Hood  Rides 

Again  (7)  Sen  61 

6602  The  Music  Fluke  (7)  Sep  61 

6603  Imaginafon  (S'/g)  ....  Oct  61 

6604  The  Miner's  Daughter 

(6'/g)  Nov  61 

6605  Grape-Nutty  (6)  Nov  61 

6606  The  Popcorn  Story 

(6I/2)  Dec  61 

FILM  NOVELTIES 
(Reissues) 

5835  Community  Sings 

No.  1.  Ser.  13  (10) Mar  61 

5854  Yukon  Canada  (10) . . . Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 


5706  This  Is  My  Ducky 

Day  (.9/2)  May  61 

5707  Fee  Fie  Foes  (9A)  Jun  61 

5708  Zoo  Is  Company  (6pg)  Jut-61 

6701  Catch  Meow  (0/g) . . . . Sep  61 

6702  Kooky  Loopy  (7) Oct  61 

6703  Loopy’s  Hare-Do  (7) . . Dec  61 


MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo’t  Canine  Mutiny 
(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Mag  00  Goes  West  (6)..  Jul  61 

6751  Safety  Spin  (7) Sep  61 

6752  Calling  Dr.  Magoo 

(S'/p)  (©  and  standard)  Oct.  61 

6753  Magoo's  Masterpiece  (7)  Nov  61 

6754  Magoo  Beats  the  Heat 

(6)  (Both  © and  standard)  Dec  61 

SPECIAL  COLOR  FEATURETTES 


5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun-61 

6441  Images  of  Luangua 

(15)  Oct  61 

6442  Wonderful  Israel  (19) . . Dec  61 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5405  Knutsy  Knights 

(17'/g)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  In  Scotland 

(15/g)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

6401  Quiz  Whiz  (15/g) Sep  61 

6402  FIfi  Blows  Her  Top 

(16/g)  Oct  61 

6403  Pies  and  Guys  (I9/2)  Nov  61 


THRILLS  OF  MUSIC 


(Reissues) 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5802  Hip  Shooters  (9/g)  ..Feb  61 

5803  Water-Sports  (Ihamps 

(10)  Apr  61 

5804  Dogs  Afield  (lO'/g) Jun  61 

6801  Aqua  Ski-B  rds  O/g)  . . Oct  61 


Q.Z  oco 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 


Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neopo'itan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)..  Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 

W275  Cat  Concerto  (7)  Sep  60 

W276  Dr.  Jekyl  and  Mr. 

Mouse  (7)  Sep  60 

(1961-62) 

W361  Switchin’  Kitten  (9)  Sep  61 
W362  Down  and  Outing  (7)  Oct  61 
W363  Greek  to  Me-ow  (..)  Dec  61 


PARAMOUNT 
COLOR  SPECIALS 


(2  Reels) 

620-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (18) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B21-1  Spring  in  Scandinavia 

( . . ) Nov  61 

B21-2  Fireaway,  Story  of  a 

Trotter  ( . . ) Nov  61 

MODERN  MADCAPS 
(Technicolor) 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M20-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 

M 21-1  Plot  Sickens  (..) Oct  61 

M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  ( . . ) Nov  61 

NOVELTOON 

(Technicolor) 


P20-3  The  Lion’s  Busy  (6) . . Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  )6)  Jun  61 

621-1  Munro  (9)  Sep  61 

P21-2  Turtle  Scoup  ...)...  .Sep  61 
P21-3  Kozmo  Goes  to 

School  (. . ) Nov  61 

POPEYE  CHAMPIONS 
F21-1  Fireman’s  Brawl  (..)  Sep  61 
E21-2  Toreadorable  ( . . ) . . Sep  61 

E21-3  Popeye,  the  Ace  of 

Space  ( . . ) Sep  61 

E21-4  Shaving  Muggs  (..)  Sep  61 
E21-4  Taxi  Turvey  (..)  ..Sep  61 
E21-6  Floor  Flusher  (..)  Sep  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 

D20-4Ten  Pin  Tour  (9) Apr  61 

D20-5  Speedway  (10) May  61 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

(12</g)  Sep  61 

TRAVELRAMA 
(Anamorphic-Color-1  Reel) 
T20-1  Porpoise  Posse  (10) . . Mar  61 


20th  CENTURY-FOX 

MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 


(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  . . . .Jun  61 

7107  Hills  of  Assisi  (10) . . . . Jul  61 


7108  Assignment  Pakistan  (9)  Aug  61 

7109  Ski  New  Horizons  (10)  Sep  61 

7110  Assignment  India  (9)  Oct  61 

7111  Assignment  South 

Africa  (10)  ..Nov  61 

7112  Sound  of  Arizona  (10)  Dec  61 

TERRYTOON  2-0’s 
All  Ratios — Color 
5121  The  Mysterious  Package 


(6)  Jan  61 

5122  Cat  Alarm  (6)  Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 

5126  Sappy  New  Year  (7)  Dec  61 

TERRYTOON  CINEMASCOPES 

5107  Unsung  Hero  (6)  Jul  61 

5108  Banana  Binge  (6)  . Jul  61 

5109  Meat,  Drink  and  Be 

Merry  (6)  Aug  61 

5110  Really  Big  Act  (6)  ...Sep  61 

5111  Clown  Jewels  (6)  ..Oct  61 

5112  Tree  Spree  (6)  . . Nov  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 
5105  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9)  . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © ..Mar  61 


4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  . Can  be  projected  In 
the  Aanmorchic  process,  2.35-1) 
(All  run  between  6 and  7 miin.) 
4111  Southern  Fried  Hospitality 


(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ....Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose.  . Apr  61 

4119  Clash  and  Carry  ...Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes . . Can  he  protected 
in  the  Anamorph'c  process,  2.35-1) 

4131  He  ter  Shelter  (6)  . . . . Nov  60 

4132  Witch  Crafty  (6) Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)..  Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6) . . . . Apr  61 

SPECIAL 

4104  Football  Highlights  of 

1950  (10)  Dec  60 


2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 


8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety  . . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Corn  Plastered Jul  61 

8315  Kiddrn’  the  Kitty Aug  61 

8316  Ballot  Bex  Bunny  ...Apg61 

9301  A Hound  for  Trouble  Sep  61 

9302  Strife  With  Father Sep  61 

9303  The  Grey  Hounded  Hare  Ocf  61 

9304  Leghorn  Swaggled Nov  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8722  Lighter  Than  Hare. . . , Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

9721  Prince  Violent Sep  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8704  Doggone  People Nov  60 

8705  High  Note  Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Enos  Mar  61 

8711  Birds  of  a Father  ....  Apr  61 

8712  D'Finht'n’  Ones  Apr61 

8713  Lickety-Splaf  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Re’’el  Without  Caws.  . Jul  61 

8716  The  Pied  Piper  of 

Oiiadahine  Aug  61 

9701  Daffv’s  Inn  Trouble ....  Sep  61 

9702  What’s  My  Lion? Oct  61 

9703  Been  Prepared Nov  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 

(Two-Reel) 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18) . .Jul  61 
9001  Where  the  Trade  Winds 

Play  (17)  Oct  61 

(One  Reel) 

8502  Alrine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9) lun  61 

8506  Hawaiian  Snorts  (9)..  Aug  61 
9501  This  Sporting  World 

(10)  Nov  61 


FOREIGN  LANGUAGE 


BOXOFFICE  BookinGuide  ::  Dec.  11,  1961 


9 


THE 


Write- 


XHIBITOR  HAS  HIS  SAY 


ABOUT  PICTURESi 


ALLIED  ARTISTS 

Speed  Crazy  (AA) — Brett  Halsey,  Yvonne  Lime 
SLck  Slovin.  Doubled  this  '59  release  with  AlP's 
"Goliath  and  the  Dragon"  for  a good  action  change 
that  pulled  the  teenogers  and  our  colored  patronage 
as  well.  Played  Fri.,  Sat.  Weather:  Fair. — Frank 

Patterson,  Mansfield  Theatre,  Mansfield,  La.  Pop. 

6,000. 

AMERICAN-INTERNATIONAL 

Moster  of  the  World  (AlP) — Vincent  Price,  Charles 
Bronson,  Henry  Hull.  This  was  okay,  but  was  not  the 
big  superduper  I thought  it  would  be.  I used  on 
Sunday,  but  if  I had  seen  it  before  booking,  would 
have  used  on  different  playing  time.  Played.,  Sun., 
Mon.,  Tues. — S.  T.  Jockson,  Jackson  Theatre,  Flo- 
maton.  Ale.  Pop.  1,480. 

BUENA  VISTA 

Absent-Minded  Professor,  The  (BV) — Fred  Mac- 
Murray,  Nancy  Olson,  Keenan  Wynn.  I think  anyone 
con  do  extra  business  with  this  picture.  Very  funny 
and  a big  bag  of  entertainment.  Played  Fri.  through 
Mon.  Weather:  Good. — Mel  Danner,  Circle  The- 

atre, Woynoka,  Okla.  Pop.  2,018. 

Parent  Trop,  The  (BV) — Hayley  Mills,  Maureen  O'- 
Hara, Brian  Keith.  Disney  scores  again.  A fine  family 
picture  which  pleased  everyone  here.  Goes  to  show 
we  need  more  of  this  type  to  be  made  by  every 
company.  It  didn't  do  quite  the  gross  of  "The  Ab- 
sent-Minded Professor,"  but  still  it  did  far,  far 
above  average.  Played  Fri.  through  Mon.  Weather: 
Fair. — James  Hardy,  Shoals  Theatre,  Shoals,  Ind. 
Pop.  1,555. 

COLUMBIA 

Most  Dangerous  Mon  Alive  (Col) — Ron  Randell, 
Debra  Paget,  Elaine  Stewart.  A good  movie,  but 
where  were  the  people?  Played  Wednesday  night 
with  a stage  show — still  no  business.  Played  Wed., 
Thurs.,  Fri.  Weather:  Cold. — Ray  Steele,  Grand 
Theatre,  Lancaster,  Ky.  Pop.  3,000. 

Pepe  (Col) — Cantinflas,  Shirley  Jones,  Dan  Dailey. 
Above  average  business.  Columbia's  terms  give  us  o 
chance.  Played  Sun.  through  Thurs.  Weather:  Good. 
— Leslie  Berg,  asst,  mgr..  Royal  Princess  Theatre, 
Elwood,  Ind.  Pop.  15,00(5. 

Two  Rode  Together  (Col) — James  Stewart,  Richard 
Widmark,  Linda  Cristal.  A good  western,  as  far  as 
westerns  go — and  they  don't  go  good  here.  Our 
people  get  more  than  they  want  of  this  on  TV. 
So  we  didn't  go  overboard  on  this  one.  Played  Sun., 
Mon.,  Tues.  Weather:  Regular  fall  weather. — Kenn 
Spaulding,  asst,  mgr..  Bijou  Theatre,  Morrisville,  Vt. 
Pop.  3,450. 

METRO-GOLDWYN-MAYER 

Atlontis,  the  Lost  Continent  (MGM) — Joyce  Taylor, 
Anthony  Hall.  Pretty  good  show,  and  in  color.  Busi- 
ness okay.  Played  Fri.,  Sat. — Don  Stott,  Southwind 
Theatre,  Solomons,  Md.  Pop.  270. 

Cimorron  (MGM) — Glenn  Ford,  Maria  Schell,  Anne 
Baxter.  Excellent,  but  tough  competition.  Business 
below  normol,  but  no  fault  of  picture.  Played  Thurs., 
Fri.,  Sat.  Weather:  Okay. — L.  Brewerton,  Capitol  The- 
atre, Raymond,  Alta.  Pop.  3,000. 

Morgon  the  Pirate  (MGM) — Steve  Reeves,  Valerie 
Legrange.  An  average  picture  that  did  average 
business,  with  school  plays,  suppers  and  dances  com- 
peting with  It.  Played  Thurs.,  Fri.,  Sat.  Weather: 
Bxiiny. — Kenn  Spaulding,  asst,  mgr..  Bijou  Theatre, 
Morrisville,  Vt.  Pop.  3,450. 

Where  the  Boys  Are  (MGM) — Dolores  Hart,  George 
Homilton,  Jim  Hutton,  Paula  Prentiss.  With  all  that 
front  page  publicity  from  Ft.  Lauderdale  last  spring, 
it  helped  this  picture  be  a winner  here.  Played  with 
"The  Misfits"  from  UA.  Played  Tues.,  Wed.  Weather: 
Good. — Mitchell  Kelloff,  Spur  Theatre,  La  Veto,  Colo. 
Pop.  600. 


PARAMOUNT 

White  Christmas  (Pora,  reissue) — Bing  Crosby, 
Danny  Kaye,  Rosemary  Clooney,  Vera-Ellen.  Movie 
still  very  good,  but  no  business.  Should  be  played 
closer  to  Christmos.  Played  Sun.,  Mon.  Weather- 
Cool. — Ki  Killinger,  Orr  Theatre,  Orrville,  Ohio.  Pop. 
6,464. 

World  of  Suzie  Wong,  The  (Poro) — William  Holden, 
Nancy  Kwan,  Sylvia  Syms.  Nancy  Kwan  as  Suzie  will 


Praise  for  Free  Short 

Exhibitors,  if  you  need  a good  fill-in  for  your 
program,  call  or  write  Joe  Loeffler  (Loraoc 
Distr,  Co.,  72  Glennwood  Ave.,  Minneapolis  3, 
Minn.)  and  ask  for  "Once  Upon  a Honeymoon." 
It's  the  best  free  short  we  hove  ever  run  here. 
Everyone  liked  it,  even  the  teenagers  sat  still 
through  this  one  and  enjoyed  it.  You  could 
hordly  tell  whot  product  was  being  pushed  in 
this  free  short.  It  runs  15  minutes  and  is  in 
color. 

GEORGE  JONCKOWSKI 

Prague  Theatre, 

New  Prague,  Minn. 


10 


probably  become  a star  after  this  picture.  She  stole 
the  show.  Beautiful  scenery,  excellent  color  and 
sound.  This  is  for  the  adults,  but  should  do  okay  in 
most  situations,  with  school  going  on.  Played  Sun., 
Mon.,  Tues.  Weather:  Good. — Mel  Danner,  Circle 

Theatre,  Waynoka,  Okla.  Pop.  2,018. 

20th  CENTURY-FOX 

Canadians,  The  (20th-Fox) — Robert  Ryan,  John 
Dehner,  Teresa  Stratas.  To  all  of  us  in  this  part  of 
the  country,  this  was  a red  interesting  picture.  We 
are  situated  only  about  100  or  so  miles  from  where 
the  picture  was  filmed,  and  some  of  us  go  down 
there  hunting  almost  every  season.  This  isn't  the 
picture  I expected  to  see,  but  it's  a fair  western 
and  dealt  with  the  Mounted  Police  which  olways 
helps  a picture  in  this  country.  Played  Fri.,  Sat. 
Weather:  Good. — F.  L.  Murray,  Strand  Theatre, 
Spiritwood,  Sask.  Pop.  500. 

Sanctuary  (20th-Fox) — Lee  Remick,  Yves  Montand, 
Bradford  Dillman.  This  did  not  do  well  and  I un- 
derstand it  had  the  same  reception  all  over  South 


Agrees  It's  a Winner 

Since  playing  "Tammy  Tell  Me  True"  from 
U-l  we  can  easily  see  why  it  won  the  BOXOF- 
FICE  Blue  Ribbon  Award.  One  of  the  best  pic- 
tures we've  run  for  some  time.  Teens  came  out 
on  this  one  and  said  it  was  just  as  good  as 
"Tammy."  Play  it,  if  you  hoven't  already.  You 
won't  be  sorry.  We  held  it  Wednesday  through 
Saturday. 

KENN  SPAULDING 

Bijou  Theatre, 

Morrisville,  Vt. 


Africa  also.  People  are  beginning  to  stay  away 
from  these  morbid  films  and  I cannot  say  I blame 
them,  either.  Yves  Montand  hopelessly  miscast  in 
this  mediocre  drama.  Played  Wed.  through  Sat. — 
Dave  S.  Klein,  Astra  Theatre,  Kitwa/Nkana,  N.  Rho- 
desia, Africa.  Pop.  13,000. 

Wild  in  the  Country  (20th-Fox) — Elvis  Presley,  Hope 
Lange,  Tuesday  Weld.  Don't  look  for  it  to  do  better 
than  Presley's  past  pictures.  "G.  I.  Blues"  has  been 
his  best  yet.  Somehow,  he  just  didn't  seem  fitted  for 
this  role.  However,  Hope  Lange  was  exceptionally 
good  in  her  role.  Played  to  above  average  crowds 
both  nights.  Played  Sun.,  Mon.  Weather:  Coal. — 
James  Hardy,  Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 

UNITED  ARTISTS 

Goodbye  Again  (UA) — Ingrid  Bergman,  Yves  Mon- 
tand, Anthony  Perkins.  Good.  A different  drama. 
Well  liked.  Acting  by  all  was  excellent. — ^Paul  Four- 
nier, Acadia  Theatre,  St.  Leonard,  N.  B.  Pop.  2,150. 

Lost  Time  I Saw  Archie  (UA) — Robert  Mitchum, 
Jack  Webb,  France  Nuyen,  Martha  Hyer.  Has  a 
poor  troiler,  but  the  picture  is  a good  comedy.  If 
you  need  a comedy,  give  this  your  best  booking  date. 
Played  Sun.,  Mon.,  Tues.  Weather:  Mild. — Kenn 

Spaulding,  asst,  mgr.  Bijou  Theatre,  Morrisville,  Vt. 
Pop.  3,450. 

Magnificent  Seven,  The  (UA) — Yul  Brynner,  Steve 
McQueen,  Horst  Buchholz.  Magnificent  was  what  this 
film  was.  Pleased  young  and  old  alike  and  did 
above  average  business  as  well.  This  praves  that  good 
westerns  can  do  business  despite  TV.  Played  Thurs., 
Fri.,  Sat.  Weather:  Good. — ^Larry  Thomos,  Fayette 
Theatre,  Fayetteville,  W.  Va.  Pop.  2,000. 

UNIVERSAL-INTERNATIONAL 

Imitation  of  Life  (U-l) — Lana  Turner,  John  Gavin, 
Sandra  Dee.  Played  this  one  late,  and  glad  I did  as 
the  women  loved  it  and  came  out  with  wet  eyes. 
One  of  U-I's  better  hits — a must  for  any  town. 
Played  Sun.,  Mon.  Weather:  Gaod. — Mitchell  Kell- 
off, Spur  Theatre,  La  Veto,  Colo.  . Pop.  600. 

Last  Sunset,  The  (U-l) — Rock  Hudson,  Kirk  Doug- 
las, Dorothy  Malone.  Swell  picture,  beautiful  color; 
high  terms.  Ploy  it.  Those  who  come  will  like  it. 

I don't  know  why,  but  it  did  below  average  here. 
Played  Sun.,  Mon.,  Tues. — Don  Stott,  Southwind 
Theatre,  Solomons,  Md.  Pop.  270. 

WARNER  BROS. 

Mosk,  The  (WB) — Paul  Stevens,  Claudette  Nevins, 
Bill  Walker.  Every  once  in  a while  we  go  off  the 
deep  end  in  a try  on  one  of  these  "gimmick"  pic- 
tures with  all  the  TV  ballyhoo,  co-op  ads  and  such. 
In  the  long  run,  due  to  all  of  this  extra  expense,  we 
came  out  on  the  short  end  money-wise.  The  film 
contains  "depth  dimension"  sequences  (3-D  with  one 
projector)  ond  these  sequences  are  very  good — and 
of  course  all  new  to  the  kids  who  never  saw  the 
original  3-D  and  hod  things  poked  at  them  and 
thrown  at  them  from  the  screen.  Here  is  a film  that 
is  easy  to  ballyhoo  due  to  the  theme  and  the  3-D 
angle.  Kids  will  eat  it  up. — Al  Zarzana,  Ray  Boriski; 
Boulevard  Theatre,  Houston,  Tex. 

Splendor  in  the  Grass  (WB) — Natalie  Wood,  War- 
ren Beatty,  Pat  Hingle.  Very  well  made  picture,  and 
should  be  seen  by  all  parents  and  teenagers.  Good 
moral  story.  Did  over  average  business.  Played  Wed. 
through  Sat.  Weather:  Cold.— Ki  Killinger,  Orr  The- 
otre,  Orrville,  Ohio.  Pop.  6,464. 


YOUR  REPORT  OF  THE  PICTURE  YOU 
HAVE  JUST  PLAYED  FOR  THE 
GUIDANCE  OF  FELLOW  EXHIBITORS 

— Right  Now 

TO: 

The  Exhibitor  Has  His  Say 

BOXOmCE,  825  Van  Brunt  Blvd., 

Kansas  City  24,  Mo. 

Title Company 

Comment  


Days  of  Week  Plcryed 

Weather  

Title Company. 

Comment  


Days  of  Week  Ployed 

Weather  

Title Company 

C omment  .......................................  ........................ 


Days  of  Week  Played 

Weather  

Title Company. 

Comment  


Days  of  Week  Played  

Weather  

Exhibitor 

Theatre Population 

i 

City State 

BOXOFFICE  BookinGuide  ::  Dec.  11,  1961 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  © denotes  color;  (g)  CinemaScope;  (J)  VistaVision;  (|)  Superscope;  0 Ponovision;  ® Regalscope;  0 Techniromo.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Babes  in  Toy  land  F i"g5“i 

Buena  Vista  100  Minutes  Rel.  Dec.  '61 

Like  a gaily  be-ribboned,  brightly  colored  Christmas  pack- 
age, Walt  Disney's  first  live-action  musical,  based  on  the 
familiar  operetta  with  music  by  the  immortal  Victor  Herbert, 
is  ideal  holiday  fare  which  will  delight  and  entertain  the 
kiddies  and  the  nostalgic-minded  oldsters.  Although  today's 
sophisticated  teenagers  might  find  the  Mother  Goose  tale, 
with  its  Mary  Contrary  heroine  and  Tom  Piper  hero,  some- 
what saccharine,  the  marquee  names  of  Tommy  Sands,  popu- 
lar recording  star,  and  Annette,  a regular  on  the  Disney  TV 
series  and  variety  shows,  will  lure  them  in.  Jack  Donohue 
has  directed  the  fairy-tale  fantasy  to  stress  the  songs,  dances, 
slapstick  and  updated  inventive  humor,  including  a marvel- 
ously mechanical  toymaker  and  a magic  "poof"  gun  which 
reduces  everything  to  toy  size.  Best  of  the  original  Herbert 
tunes  are  "Toyland,''  "I  Can't  Do  the  Sum"  and  the  climactic 
"March  of  the  Toys  " which  is  a riot  of  color  and  excitement. 
Sands  and  Annette  warble  the  romantic  ballads  in  pleasing 
fashion  and  Ray  Bolger  leers  effectively  as  the  villainous 
Barnaby,  but  the  comedy  honors  are  captured  by  lovable  Ed 
Wynn,  as  the  excitable  Toymaker,  and  by  rotund  Henry 
Calvin  and  timid  Gene  Sheldon,  a carbon  copy  of  the  famed 
Laurel  and  Hardy  team.  Technicolor  enhances  the  film. 

Ray  Eolger,  Tommy  Sands,  Annette,  Ed  Wynn,  Tommy 
Kirk,  Kevin  Corcoran,  Henry  Calvin,  Gene  Sheldon. 


Ask 

and 

^xth 


Jntev 

tury  ) 
'dhe/ 


The  Trunk  A 

Columbia  (606)  72  Minutes  Rel.  Sept.  '61 

Borrowing  a leal  from  the  formidable  Edgar  Allan  Poe's 
technique  of  shock  amid  terrifyingly  simple  conditions,  this 
British  import  can  be  sold  for  suspense  value.  It  also  has  a 
plus  value  in  the  casting  switch  of  Philip  Carey,  heretofore 
the  romantic  or  adventure  lead  in  numerous  attractions, 
emanating  from  U.S.  and  oiher  production  centers.  He's  seen 
here  as  an  avarice-minded  chap  out  to  cheat  a gal  of  two 
thousand  pounds,  working  in  cahoots  with  Vera  Day,  a gal 
not  averse  to  tossing  her  considerable  voluptuous  charms 
about  the  countryside.  Donovan  Winter,  the  director,  must  bejsts 
credited  with  some  tightly  contained  sequences,  working  2.95 
from  his  own  screenplay,  as  based  on  a story  by  Edward 
and  Valerie  Abraham.  While  not  entirely  in  the  Hitchcock 
school.  Winter  manages  to  serve  up  an  admirable  quantity 
of  shock  moments,  especially  in  the  taut  climax,  where  the 
leech-like  Carey  is  about  to  greet  his  mistress-partner-in- 
crime, only  to  find  her  dead.  Carey's  casting  switch  should 
be  stressed  in  promotional  effects.  Miss  Day  emerges  as  a 
fetching  femme  fatale,  her  deceptive  little-girl  quality  fooling 
most  of  the  principals,  if  not  the  audience,  as  the  melodrama 
moves  swiftly.  Lawrence  Huntington  produced  and  Norman 
Warwick  came  up  with  some  dramatic  photographic  effects. 

Phil  Carey,  Julia  Arnall,  Dermot  Walsh,  Vera  Day,  Peter 
Sanwick,  John  Atkinson,  Tony  Quinn,  Robert  Sansom. 


A Weekend  With  Lulu  F 


Ratio: 

1.85-1 


Comedy 


Columbia  (609) 


91  Minutes 


Rel.  Dec.  '61 


Great,  good  fun  here,  in  the  highly  regarded  British 
satirical  mold.  Ted  Lloyd's  production  teams  faces  and 
figures  very  much  applauded  in  "Carry  On,  Nurse,"  and 
while  what's  happening  on  screen  can  be  easily  predicted 
from  opening  comic  shot  to  final  happy  fadeout — resolute 
Briton  Bob  Monkhouse  determines  to  spirit  gal  friend  Shirley 
Eaton  away  for  a weekend  over  protest  of  Miss  Eaton's 
mother,  Irene  Handl — the  spirit  with  which  the  stars,  notably 
the  leering  Leslie  Phillips,  the  constant  lady-chaser  of  "Carry 
On  Nurse,"  pitched  into  their  assigned  stints  brings  the  im- 
port well  into  the  quality  ranks.  It  must  be  stressed,  too,  that 
there  exists  on  this  side  of  the  Atlantic  a marked  receptivity 
to  British  comedies  in  the  present  era  of  Guinness,  Sellers, 
Terry-Thomas,  Norman  Wisdom,  et  al,  and  those  general-run 
situations  sufficiently  alerting  patronage  to  the  film's  open- 
ing ought  to  reap  handsome  profits  indeed.  Miss  Eaton  was 
the  voluptuous  night  nurse  of  "Carry  On"  and  in  this  latest 
escapade  continues  a fine  tradition  of  deftly  handled, 
adroitly  delivered  comedienne  touches.  Director  Paddy  Car- 
stairs  has  paced  out  this  slightly  mad  adventure  with  some  . 
wonderfully  happy  moments,  gearing  his  action  to  adult 
and  youth  audiences.  The  script  is  by  producer  Lloyd. 

Bob  Monkhouse,  Leslie  Phillips,  Shirley  Eaton, 

Alfred  Marks,  Irene  Handl. 


•T  A 


Ratio: 

1.85-1 


Comedy 


The  Errand  Boy  F 

Paramount  (6106)  92  Minutes  Rel.  

Once  again  the  inimitable  Jerry  Lewis  has  applied  his 
seemingly  endless  supply  of  energy  and  talents  to  star  in, 
as  well  as  direct,  a fun-filled  film  from  his  own  screenplay. 
The  result  is  a liberal  helping  of  the  kind  of  clowning  and 
slapstick  which  the  comic  has  served  in  the  past  with  satis- 
factory dividends,  and  there  is  every  reason  to  believe  this 
current  effort — a zany  satire  of  the  always  unpredictable 
world  of  Hollywood — will  prove  equally  acceptable  to  the 
public.  Fans  who  have  longed  to  explore  a major  motion 
picture  studio  will  revel  in  the  fact  that  all  but  one  sequence 
of  the  comedy  was  shot  on  the  Paramount  lot,  with  almost 
every  department  at  the  studio  visited  via  the  cameras.  To 
say  that  Lewis,  portraying  a studio  errand  boy,  creates 
havoc  as  he  invades  the  various  buildings  is  to  put  it  mildly, 
but  despite  the  overall  "for  fun  and  entertainment  only" 
premise  of  the  offering,  there  is  the  none-too-subtle  indication 
that,  according  to  Lewis,  it's  important  for  moviemakers  to  be 
able  to  laugh  at  themselves  in  order  to  keep  their  perspective. 
Supporting  performances  are  uniformly  fine,  with  special 
kudos  going  to  Brian  Donlevy  as  the  feared  studio  czar  and 
Howard  McNear  as  his  frustrated  assistant.  Ernest  D. 
Gluckman  produced. 

Jerry  Lewis,  Brian  Donlevy,  Howard  McNear,  Pat  Dahl. 

Renee  Taylor,  Rita  Hayes,  Stanley  Adams. 


The  George  Bait  Story  F 


Ratio: 

1.85-1 


Biographical 


Allied  Artists  (6111) 


105  Minutes 


Rel.  Dec.  '61 


Mi 


Even  those  who  are  not  George  Raft  fans  should  find  this 
action-filled  story  of  the  coin-flipoing,  gangster-portraying 
actor's  life  of  sufficient  interest  to  guarantee  it  profitable 
patronage,  for  there's  enough  excitement  and  romance  in 
the  screen  version  of  how  Raft,  product  of  Hell's  Kitchen, 
fringe  member  of  the  New  York  underworld  and  youthful 
exhibition  dancer,  got  his  start  in  the  entertainment  world 
and  rose  to  the  top  as  a Hollywood  star  to  satisfy  the  most 
avid  action  patron.  It's  a tour  de  force  for  Ray  Danton,  who 
essays  the  title  role  and  thereby  increases  his  stature  as  a 
young  actor  of  note.  Physical  resemblance  between  the  two 
men  stops  at  the  same  patent  leather  black  hair,  but  Dan- 
ton  has  mastered  Raft's  mannerisms  and  is  particularly  out- 
standing in  the  difficult  dance  sequences — notably  the  Bolero, 
which  gained  Raft  star  fame.  Added  assets  are  the  appear- 
ance of  beauteous  Julie  London  as  one  of  Raft's  early  loves, 
and  the  voluptuous  Jayne  Mansfield  as  the  movie  star  he 
romances  in  Hollywood.  Barbara  Nichols  as  Texas  Guinan 
and  Barrie  Chase  as  Raft's  dancing  partner  are  excellent. 
Producer  Ben  Schwalb  has  mounted  the  production  authen- 
tically and  direction  by  Joseph  M.  Newman  is  fine. 

Ray  Danton,  Jayne  Mansfield,  Julie  London,  Barrie  Chase, 
Barbara  Nichols,  Frank  Gorshin,  Margo  Moore. 


The  Pirate  of  the  Black  Hawk 

Filmgroup  75  Minutes 


Ratio:  Adventure  Drama 
2.55-1  Supercinescope  Q 

Rel.  Dec.  '61 


In  a trim  hour  and  15  minutes,  European  producers 
Giorgio  and  Carlo  Pescino  manage  to  convey  the  proper 
perspective  of  the  age-old  escapist  pirate  theme,  embellished 
most  handsomely  in  Technicolor  and  Supercinescope,  and 
starring  the  talents  of  Brigitte  Bardot's  "baby"  sister  (22), 
Mijanou,  as  the  sought-after-prize  of  a huge  pirate  empire. 
While  acting  values  may  be  modest  and  the  story  line — by 
Sergio  Grieco,  Engo  Alfonsi,  Mario  Cajano  and  Guido  Lurli, 
working  from  an  original  yarn  by  director  Grieco — may  fol- 
low anticipated  patterns,  the  general  flow  of  dramatic  action 
is  such  that  the  action  fans  will  be  sufficiently  engrossed. 
Gerard  Landry  is  the  virile  leading  man,  still  loyal  to  Mile. 
Bardot's  family,  usurped  in  power  by  the  villainous  Andrea 
Aureli,  the  latter  sufficiently  snarling.  And  in  keeping  with 
films  of  this  genre  that  have  gone  before,  the  fadeout,  with 
the  good  guys  gallantly  triumphing  over  the  bad  guys,  is 
indicated  not  long  after  opening  fade-in  shot.  The  attraction 
should  be  aided  immeasurably  by  extensive  exploitation 
efforts.  Care  should  be  exercised  to  note  that  the  Bardot  here 
is  not  B.B.,  but  an  equally  appealing  sister. 

Mijanou  Bardot,  Gerard  Landry,  Andrea  Aureli,  Pina 
Bottin,  Eloisa  Cianni,  Etlore  Manni,  Germane  Longo. 


The  reviews  on  these  pages  may  be  tiled  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  standard  three-ring 
loose-leaf  binder;  (2)  iridividually,  by  company,  in  any  stan  dard  3x5  card  index  file;  or  (3)  in  the  80X0FFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2586 


BOXOFFICE  BookinGuide 


Dec.  11,  1961 


2585 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


TIIE  STORY:  "The  Errand  Boy"  (Para) 

V/hen  trouble  develops  at  Paramutual  Studio,  studio  head 
Brian  Donlevy  selects  well-meaning  paperhanger  Morty  S. 
Tashman  to  act  as  an  errand  boy  while  he  works  "under-  /scho 
cover”  as  cn  efficiency  expert.  From  then  on  it's  a series  of 
misadven  ures  for  pcor  Morty,  who  is  not  bright  enough  to 
understand  Donlevy's  dark  plans  for  him  and  so  manages  to 
create  disaster  wherever  he  goes  on  the  studio  lot.  Among 
other  items,  he  disrupts  filming  of  a western  movie,  panics 
the  stenographic  department,  ruins  a sound  recording  ses- 
sion and  cavorts  on  the  music  scoring  stage.  By  this  time, 
it  is  agreed  by  the  big  bosses  that  the  only  thing  left  to  do 
is  fire  Morty.  However,  two  top  directors  see  Morty  on 
camera  in  one  of  his  hilarious  escapades  and  convince 
Donlevy  that  he  could  be  the  funniest  comedian  in  history. 

Morty  is  lured  back  to  Paramutual  where,  of  course,  he  be- 
comes a great  star. 

EXPLOmPS: 

Tout  Jerry  Lewis  and  the  fact  that  the  film  will  give  viewers 
an  "inside”  tour  of  Paramount  Studios.  Ask  disc  jockeys  to 
play  the  film's  catchy  song,  "That's  the  Way,"  with  plugs 
for  the  picture.  Hire  an  "errand  boy"  to  deliver  information 
cn  film  ar.d  theatre  around  town. 

CATCHLINES: 

The  Ladies  Man  Is  Back  As  the  Errand  Boy  in  This  Hilarious 
Comedy  of  Life  in  Cinemaville  . . . The  King  of  Hollywood 
Jesters  in  a Brilliant  Satire  of  Hollywood. 


THE  STORY:  "The  George  Raft  Story"  (AA) 


THE  STORY:  "Babes  in  Toyland"  (BV) 

In  Mother  Goose  land,  Tom  Piper  (Tommy  Sands)  and 
Mary  Contrary  (Annette)  are  planning  to  be  married  while 
OIL  the  vil’ainous  Barnaby  (Ray  Bolger)  plots  to  kidnap  the  / 
, prospective  bridegroom  and  thus  marry  Mary  himself.  Tom  \ 
is  captured  by  two  of  Barnaby's  bungling  henchmen,  who 
sell  him  to  a band  of  gypsies.  Mary  is  told  that  Tom  is  dead 
but  she  rejects  Barnaby's  proposal.  After  losing  her  sheep  in 
the  evil  forest,  Mary  is  about  to  accept  Barnaby  when  'Tom 
reappears.  In  the  forest,  the  grotesque  trees  lead  Tom  and 
Mary  to  Toyland,  where  the  Toymaker  (Ed  Wynn)  is  trying 
to  get  out  the  Christmas  supply  with  an  automatic  machine. 
When  the  machine  blows  up,  Tom  and  Mary  and  the  chil- 
dren help  turn  out  the  toys.  Barnaby  reappears  and,  with  a 
magic  "poof"  gun,  reduces  the  Toymaker  and  Tom  to  minute 
figures.  But  Tom  enlists  all  the  toy  soldiers,  ships  and  air- 
planes to  vanquish  Barnaby.  Tom  and  Mary  are  finally 
married  in  Mother  Goose  Land. 

EXPLOITIPS: 

The  title  is  a natural  for  tieups  with  toyshops,  with  window 
displays.  Music  stores  will  use  window  displays  of  "Babes 
in  Toyland"  albums,  stressing  the  immortal  music  of  Victor 
Herbert.  Tommy  Sands,  recording  star,  is  a favorite. 

CATCHLINES: 

Recapture  Your  Youth  With  a Visit  to  Walt  Disney's  Magic 
World  of  Music  and  Laughter  . . . For  the  Young  in  Heart  of 
Any  Age. 


THE  STORY:  "The  Trunk"  (Col) 


George  Raft  (Ray  Danton)  is  an  ambitious  young  man, 
eager  for  fame  as  a dancer.  To  get  his  start,  he  takes  on  a 
few  illicit  jobs  with  New  York  gangsters,  but,  when  he  finds 
out  just  what  he's  gotten  into,  he  determines  to  leave  the 
mob  and  make  it  on  his  own.  He  is  aided  by  one  of  the  top 
gunmen  who  gives  him  money  to  get  out  of  town  and  make 
it  in  Hollywood.  In  filmland,  he  is  discovered  and  gets  his 
first  break  in  a gangster  movie,  "Scarface."  His  career  soars, 
but  he  is  restless  and  his  bad  temper  causes  him  to  lose  his 
friends  and  nearly  kills  his  career.  He  makes  and  spends 
big  money,  eventually  ending  up  broke.  His  star  descends  -h- 

and  he  goes  to  Cuba  to  open  a Casino.  Soon  after  his  ar- 
rival,  Castro  takes  over  Cuba  and  he  is  again  broke.  He  re- 
turns  to  Hollywood  where,  at  story  end,  he  is  offered  the  role 
of  a gangster  in  an  upcoming  picture. 

EXPLOITIPS; 

Decora.e  lobby  and  windows  with  old  pictures  and  stills 
from  George  Raft  films.  Request  cooperation  of  dance  studios 
in  displaying  stills  from  picture. 


To  introduce  his  bride,  Julia  Arnall,  attorney  Dermot  Walsh 
throws  a party  at  which  his  former  mistress,  Vera  Day, 
creates  a scene.  Walsh  departs  to  drive  some  guests  home, 
leaving  Julia  with  his  friend,  Phil  Carey.  Carey  goes  to  in- 
vestigate a noise,  returning  to  find  Julia  standing  over  Vera's 
body  after  a struggle  with  a gun.  Carey  and  Julia  hide  the 
body  in  an  old  trunk  and  Julia  agrees  to  pay  Carey  2,000 
pounds  to  dispose  of  the  dead  Vera.  However,  Vera  has 
merely  feigned  death  in  order  that  Carey  and  she  can  cheat 
Julia  of  her  money.  On  a lonely  road,  Carey  stops  to  release 
Vera  from  the  trunk;  she  is  dead. 

EXPLOITIPS: 

Since  an  old  trunk  is  a key  plot  element,  set  up  an  old 
trunk  in  your  lobby  well  ahead  of  opening,  inviting  patrons 
to  guess  the  contents  and  how  the  trunk  got  there  in  a letter 
of  25  words  or  less.  Suitable  sign:  "What  Is  the  Evil  Secret 
of  'The  Trunk'?  For  the  Thrilling  and  Surprising  Answer, 
See  . . ."  Initiate  a charity  drive  to  collect  old  trunks. 


CATCHLIKES: 

Out  of  Hell's  Kitchen  to  Hollywood!  . . . The  Story  of  the 
Man  Who  Made  a Career  Out  of  Gangsterism  . . . See  Ray 
Danton  as  the  Famous  George  Raft. 


'THE  STORY:  "The  Pirate  of  the  Black  Hawk"  (Filmgroup) 


CATCHLINES: 

The  Woman  Holds  the  Secret — the  Trunk  Holds  the  Shock! 
When  You  Think  You  Know  Whodunit — You  Don't! 


THE  STORY:  "A  Weekend  With  Lulu"  (Col) 


The  usurper  Andrea  Aureli  has  overthrown  the  Duchy  of 
Monteforte  and  with  aid  of  Saracen  pirates  controls  the 
state.  The  Duke's  daughter,  Mijanou  Bardot,  and  young  son, 
however,  escape.  A band  led  by  Gerard  Landry,  loyal  to 
the  Duke,  undertakes  to  regain  the  kingdom.  Mijanou,  cap- 
tured by  Aureli,  is  told  she  must  marry  him.  Germano 
Lcngo,  one  of  Landry's  men,  defects  from  the  patriots,  plan- 
ning to  kidnap  the  boy  and  later  to  overthrow  Aureli,  with 
the  little  Duke  to  be  used  as  a saviour  in  the  peasants'  eyes. 

The  boy  is  taken  to  Aureli  and  used  by  him  to  force  Mijanou 
into  marriage.  Landry's  men  infiltrate  the  wedding  reception, 
launch  a vicious  battle,  with  Mijanou  fleeing  to  the  under- 
ground dungeons.  Aureli  orders  the  rooms  sealed  off  and 
the  dungeons  flooded.  The  peasants,  now  aroused,  join 
Landry  and  repel  the  pirates. 

EXPLOITIPS: 

This  type  of  adventure  film  lends  itself  to  colorful  street 
ballyhoo,  plus  window  and  lobby  displays.  Mile.  Bardot  is 
22-year-old  sister  of  the  much-acclaimed  Brigitte  Bardot.  won 

fequei 

CATCHLINES: 

So  Vast  It  Sv/eeps  All  Before  It!!  . . . They  Challenged  the 
V/orld — and  the  Seven  Seas  Ran  Red  With  Blood!  . . . Mijanou 
Bardot — Prize  Treasure  of  a Pirate  Empire! 


Bob  Monkhouse  borrows  a trailer  from  a friend  to  take  his 
girl,  Shirley  Eaton,  off  for  a weekend  holiday  only  to  find 
that  his  future  mother-in-law,  Irene  Handl,  insists  on  accom- 
panying them.  Towed  by  an  obliging  friend,  Leslie  Phillips, 
in  his  ice-cream  truck,  the  group  takes  off  from  town,  bound 
for  a British  coastal  trailer  camp  only  to  encounter  a tor- 
rential storm,  causing  them  to  get  lost.  They  wind  up  with 
the  trailer  aboard  a freight  train  that  finally  lands  them  on 
a siding  in  France.  Without  passport  or  money,  complica- 
tions build  up  for  the  four.  Pursued  by  suspicious  officialdom, 
mixed  up  in  the  National  Bicycle  race,  they  exist  on  ice 
cream  as  they  frantically  attempt  to  return  home  to  England. 
And,  as  to  be  expected,  love  conquers  all. 

EXPLOITIPS: 

Leslie  Phillip>s  and  Shirley  Eaton  are  fast-looming  as 
Britain's  most  promising  comedy  principals;  they  cavorted 
through  the  memorable  "Carry  On,  Nurse”  and  display  new 
ability  here.  Tie  up  with  trailer  camps  and  the  like  for  ex- 
u terior  ballyhoo. 

( very 

■’  CATCHLINES: 

Based  on  the  Best-Selling  French  Postcards!  ...  48  Femme- 
Filled  Hours  of  Ooooo-La-Lulu!  . . . More  Hilarious  Carryings- 
On  by  the  Stars  of  "Carry  On,  Nurse!" 


BOXOFTICE  BookinGuide  ::  Dec.  11,  1981 


HATES:  20?  per  word,  tninimum  $2.00,  cash  with  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  • 


iifimine  HOUSE 


HELP  WANTED 


Beptesentative  Wanted:  To  sell  adver- 
tising in  theatre  outdoor  frame  service. 
Protected  territory.  Write  or  wire:  Romar- 
Vide  Company,  Chetek,  Wisconsin. 


Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employment  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Barka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 


Working  manager  wanted  for  small 
town  indoor  in  Kentucky.  State  experience, 
references  and  salary  required.  Boxoffice 
9389. 


POSITIONS  WANTED 

Manager  or  Man  and  Wife  combination. 
20  years  hardtop  and  drive-in  experience. 
Prefer  small  town  or  neighborhood  situa- 
tion South  or  West.  Salary  or  will  operate 
on  percentage.  Boxoffice  9388. 


Manager  or  projectionist,  16  years  ex- 
perience, wants  small  town  location  in 
California.  Excellent  references.  Boxoffice 
9390. 


INTERMISSION  TAPES 


WEEKLY  TAPE  SERVICE:  Intermission 
topes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


EQUIPMENT  WANTED 

TOP  PRICES  PAID  ...  For  X-L,  Cen- 
tury and  DeVry  projectors,  CinemaScope 
lenses,  etc.  What  have  you?  Star  Cinema 
Supply,  621  West  55th  Street,  New  York  19. 


Wanted:  Pair  of  Westrex,  Simplex  or 
Century  penthouse  4-track  magnetic 

soundheads,  also  3 Altec  Lansing  stage 
speakers.  WayZata  Theatre,  Wayzata, 
Minn. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVm  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price,  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 


Complete  drive-in  equipment  and  con- 
cessions for  sale.  All  slightly  used.  Write 
for  complete  information:  Oliver  P.  Chan- 
dler jr..  Box  235,  Clarksville,  Va. 


Drive-In  Theatres:  Use  "Rain-Pro- 

tectors'Patent  pending;  Lease  plan;  107o 
increase  guaranteed;  Money  back  guar- 
antee. Kover-Kar,  Inc.,  No.  6 Exchange 
Street,  Rochester  14,  New  York. 


BUY!SELL!TRADE! 


FIND  HELP  OR  POSITION 


Through 


BOXOFFICE 


Classified  Advertising 
Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 


GENERAL  EQUIPMENT— USED 

400  American  seats,  $4.00  each.  Com- 
plete Century,  R.C.A.  or  Simplex  sound 
equipments,  start  at  $200.  Will  sell  heads, 
amplifiers  or  speakers  separately.  Ask 
for  our  list  of  projection  equipment  and 
accessories.  Jones  Projector  Co.,  2727  Sixth 
Street,  Cuyahoga  Falls,  Ohio.  Phone  WA 
8-2480. 


Regular  Simplex  mechanisms,  DB-rear 
shatter,  CinemaScope  sprockets;  good 
condition,  $50;  Motiograph  mechanisms, 
complete,  $15.  F.O.B.  Boston.  Projection 
Equipment  Service  Co.,  11  Winchester 
Street,  Boston  16,  Mass. 


AUTOMATIC  CHANGEOVERS,  (less 
switch).  Pair,  $24.95;  2,000'  Film  Cabinets, 
new  Sternmade,  per  section,  $1.95;  3-Speed 
Nonsync  Turntables,  $14.95;  16"  upper 

Simplex  magazines,  $4.95.  S.O.S.,  602  W. 
52nd,  New  York  19. 


Used  3 years,  very  clean.  135  amp 
Strong  lamps  and  rectifiers.  2,300.00  200 
watt  Altec  amplifier.  1220  E.  7th  St., 
Charlotte,  N.  C. 


BUY  WITH  CONFIDENCE!  Vidoscope 
ancmorphics,  $250;  Bell-Howell  179  pro- 
jector, like  new,  $169.50:  X-L  soundheads, 
rebuilt,  $495;  14"  reflectors,  good  condi- 
tion, $6.50;  Simplex  portable  projectors, 
arcs,  rectifiers,  complete,  rebuilt,  $1,295. 
Star  Cinema  Supply,  621  West  S5th  Street, 
New  York  19. 


GENERAL  EQUIPMENT— NEW 

SUNPROOF.  RAINPROOF  MASONITE 
MARQUEE  LETTERS,  fit  all  signs.  Sample 
free.  Black  or  red.  4"-40c;  8"-60c;  10"-75c; 
12"-$1.00;  I4"-$1.50;  16"-$1.75;  17"-$2.00; 
24"-  $3.0O  (107o  discount  100  letters  or 
over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  ■?ork  19. 


EQUIPMENT  REPAIR  SERVICE 

Put  that  $100  back  in  your  pocket!! 
Broken  reflectors  easily  repaired!  Lasts 
indefinitely!  Guaranteed!  Kit  only  $2.95 
postpaid.  Gatorhide,  Box  71,  Joplin,  Mis- 
souri. 


THEATRES  WANTED 


Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


Wanted:  To  lease  or  buy  indoor  theatres, 
metropolitan  areas,  population  at  least 
75,000.  Contact  William  Berger,  Metro- 
politan Hotel,  Cincinnati,  Ohio. 


Wonted:  To  lease  drive-in  or  indoor  the- 
atre in  Michigan  or  Ohio.  Boxoffice  9391. 


THEATRES  FOR  SALE 

West  Coast  theatres  for  sale.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 


For  Sale:  444-seot  indoor  and  drive-in 
theatres  presently  doing  good  business  in 
Dublin,  Texas,  population  2,761.  Sales 
price:  Approximately  annual  gross.  T.  A. 
Hester,  Box  13227,  Dallas,  Texas. 


Indoor  and  drive-in.  Southern  Oklahoma. 
5,000  population.  Doing  nice  business.  No 
competition.  Health  and  age  forces  sale. 
Small  down  payment  will  handle.  Box- 
office  9385. 


For  Sole:  300-car  drive-in,  thriving 

Southwest  Kansas  county-seat  town. 
Farming,  livestock,  gas  and  oil  develop- 
ment. Reduced  price  and  very  favorable 
terms.  Address  C.  S.  Laird,  Meade,  Kan- 
sas. 


Theatre  Closed:  For  sale,  complete  the- 
atre equipment,  550-seat  house.  Write 
Palace  Theatre,  Antigo,  Wisconsin. 


Chief  Theatre,  Mora,  New  Mexico,  322 
seats,  good  equipment,  ideal  family  opera- 
tion. Box  206,  Mora,  New  Mexico. 


400-seat  theatre,  midwest  Missouri,  only 
one  radius  30  miles.  Good  equipment, 
air-conditioned,  real  opportunity.  Family 
operation.  Priced  to  sell.  Boxoffice  9392. 


BUSINESS  STIMULATORS 

Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 


SOUND-PROJECTION  SERVICE 
MANUAL 


EXHIBITORS,  PROJECTIONISTS  — RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


THEATRE  TICKETS 


Promp  Service.  Special  printed  roll  tick- 
ets. 100,000,  $37.95;  10,000,  $12,75;  2,000, 
$5.95.  Each  change  in  admission  price, 
including  change  in  color,  $4.25  extra 
Double  numbering  extra.  F.O.B.  Kansas 
City,  Mo.  Cash  with  order.  Kansas  City 
Ticket  Co,,  Dept.  11,  109  W.  18th  Street, 
Kansas  City  8,  Mo. 


MISCELLANEOUS 


Winter  chloride  problem:  Do  as  one  of 
the  leading  theatre  chains;  Use  M&M  floor 
soap.  Removes  soil  in  one  operation  with- 
out leaving  chloride  film.  M&M  Chemical 
Co.,  1559  West  Main  St.,  Willimantic, 
Conn. 


POPCORN  MACHINES 


Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x25'’,  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 

SEAT  RENOVATING:  Neat,  fast,  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan,  Tyler 
8-9481,  Texas  4-2738. 


THE  ODDS 

ARE 

*17,905  to  1 

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the  job  done 
through 
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HOUSE 

When  you  want  to 
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☆ 

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825  Vcm  Brunt  Blvd.,  Kansas  City  24,  Mo. 

Please  enter  my  subscription  to  BOXOFFICE,  52  issues  per  year  (13 
of  which  contain  The  MODERN  THEATRE  section). 

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□ Remittance  Enclosed  □ Send  Invoice 

THEATRE 

STREET  ADDRESS  


TOWN  STATE 

NAME  POSITION 


BOXOFFICE  December  11,  1961 


Mr.  Exhibitor... 

ASTOR’S  ^PEEPING  TOM” 
IS  A REAL  EYE-OPENER! 


I^utois  CkeiM 


Here's  how  twQ  top  circuits  see  it! 


'tm. 


«£curivf  OFF 


ICES 


£ce  buz/ding 


20, 


Georee  t 

As  tor  P,v!  '^°sephs 
gp-  ^ Pictures 

''ew 

Dear  George; 

We  h —^moer  20, 

®^reened  As  to  ' 

---r-  - „eZE  . 


dalia 


^ '’  tex 


as 


Since 


rely^ 


And  these  are  the  first  play  dates 
in  their  top  situations!! 

INTERSTATE  CIRCUIT 

DALLAS  —Village 

Lakewood 
Inwood 
Circle 


y*  Witcheli 

Consolidated 


Inc. 


leatres , 


Inc. 


HOUSTON 


-Village 
Santa  Rosa 
So.  Main  Dr.  In 
Shepherd  Dr.  In 
Eastwood  Theatre 
No.  Main  Thea. 


SAN  ANTONIO  —Aztec 
GALVESTON  —State 

EL  PASO  —Plaza 

AUSTIN  —Varsity 

TEXAS  CONSOUDATED 

TYLER  —Tyler 

WICHITA  FALLS— State 
AMARILLO  —State 

WACO  —Waco 

ARCADIA  — Temple 


ABILENE  — Queen 

CORSICANA  —Palace 
PARIS  —Grand 

BROWNWOOD  —Bowie 
HARLINGEN  —Arcadia 
BROWNSVILLE  —Majestic 
McALLEN  —Palace 


And  other  important 
Texas  and  Oklahoma  circuits 


Get  on  the  box-office  bandwagon! 

Write,  wire  or  call  GEORGE  JOSEPHS,  ASTOR  PICTURES,  INC.,  625  Madison  Ave..  New  York  22,  N.  Y.,  or  your  local  ASTOR  representative. 


•OSIIIl  •XiOS'lpBK 

uopSuTBT  OLL 
UOTUn  UlSUOOSIM 
|iia9a£[  *V 


COME  SEPTEMBER  Universal-International 


Paramount 


BLUE  HAWAII 


BREAKFAST  AT  TIFFANY'S 


Paramount 


TOP  HITS 

OF  THE 

FALL  QUARTER 

Sept.  Through  Nov. 

Page  7 


A STRANGE 
NEW  EXPERIENCE 

\x\^hocfi^ 

from  JACK  CLAYTON 

Director  of  “Room  At  The  Top” 

DEBORAH  KERR 

T -} 

ItmceW^ 

Adapted  for  the  screen  by 

WILLIAM  ARCHIBALD  and  TRUMAN  CAPOTE 


QnemaScoPE 


from  HENRY  JAMES’ 

masterpiece  of  macabre  love, 
“The  Turn  of  The  Screw” 


BE  FOREWARNED! 

In  your  own  interests  see  this 
picture  from  the  very  begin- 
ning to  the  mind-stunning  end! 


PETER  WYNGARDE  • MEGS  JENKINS  • MICH  AEL  REDGRAVE 


and  Produced  & Directed  by  Executive  Producer 

PAMELA  FRANKLIN  • MARTIN  STEPHENS  • JACK  CLAYTON  • ALBERT  FENNELL 


as  THE  UNCLE 


as  "The  Innocents" 


4 

* I 

-! 

i 


/ LA.  ACADEMY  AWARD  DPENIN6  NOW 
W DODDLE  N.Y.  XMAS  DAY  OPENING... 
m CRITERION  AND  72nd  ST.  PLAYHOUSE! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 


NATIONAL  ALLIED'S  COMEBACK 


BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN ..  Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

I.  L.  THATCHER  ..  Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

Puolication  Offices:  825  Van  Brunt  Bivd. 
Kansas  City  24,  Mo.  Nathan  Cotien,  Ex- 
ecutive Editor;  Jesse  Shlyen,  Managing 
Editor:  Morris  Schlozman,  Business  Man- 
ager; Hugh  Kraze,  Field  EMitor;  1.  L. 
Thatcher.  Editor  TTie  Modern  Theatre 
Section.  Telephone  CHestmit  1-7777. 
Editorial  Offices:  1270  Sixth  Ave.,  Kocke- 
feller  Ceirter,  New  York  20,  N.  Y.  Donald 
.\I.  Mersereau,  Associate  Publisher  & 
Ueneral  Manager;  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 

Central  Offices:  EkJitorial — 920  N.  Mich- 
igan Ave.,  Chicago  11.  111.,  Frances  B. 
Clow,  Telephone  Superior  7-3972.  Adver- 
tising— 5809  North  Lincoln,  Louis  Didler 
and  Jack  Broderick,  Teleirhnne  LOngbeacli 
1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Telephone  Hollywood  5-1186. 
Equipment  and  Non-Film  Advertising — 
672  S.  Lafayette  Park,  Los  Angeles. 
Calif.  Bob  Wettstein.  manager.  Tele- 
phone Dunkirk  8-2286. 

London  Office:  Anthony  Gruner,  1 Wood- 
berry  Way,  Finchley,  No.  12.  Telephone 
Hillside  6733. 

The  MODERN  THEATRE  Section  is  in- 
cluded in  the  first  issue  of  each  month. 

Atlanta:  Jean  Mullis,  P.  0.  Box  1695. 
Albany:  J.  S.  Conitcrs,  140  State  St. 
Baltimore:  George  Browning,  119  E. 

25th  St. 

Boston:  Guy  Livingston,  80  Boylston, 
Boston,  Mass. 

Charlotte:  Blanche  Carr,  301  8.  Church 
Cincinnati:  Frances  Hanford,  UNiverslty 

1- 7180. 

Clevelami:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Oestrelcher,  52%  W. 
North  Broadway. 

Dallas:  Mable  Oulnan,  5927  Winton. 
Denver;  Bruce  Marshall,  2881  S.  Cherry 
Way. 

Des  Moines:  Pat  Cooney,  2727  49th  St. 
Detroit:  H.  P.  Reves,  906  Fox  Theatre 
Bldg.,  woodward  2-1144. 

Hartford:  Allen  M.  Wideni,  CH  9-8211. 
Indianapolis:  Norma  Geraghty,  436  N.  Il- 
linois St. 

Jacksonville:  Robert  Cornwall.  1199  Edge- 
wood  Ave. 

.Memphis;  Null  Adams,  707  Spring  St. 
.Miami:  Martha  Lummus,  622  N.E.  98  St. 
.Milwaukee;  Wm.  Nichoi,  2251  S.  Layton. 
.Minneapolis:  Don  Lyons,  72  Glenwood. 
New  Orleans:  Mrs.  Jack  Auslet,  2268% 
St.  Claude  Ave. 

Oklahoma  City:  Sam  Brunk,  3416  N.  Vir- 
ginia. 

Omaha:  Irving  Baker,  911  N.  51st  St. 
Philadelphia:  A1  Zurawski,  The  Bulletin. 
Pittsburgh:  R.  F.  Klingensmith,  516  Jean- 
ette, Wilkinsburg,  CHurchill  1-2809. 
Portland,  Ore.:  .Arnold  Marks,  Journal. 
Providence;  Guy  Langley,  388  Sayles  St. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson.  Deseret  News. 
San  F'ratwisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayview  Ave.,  Wlllowdale, 
Ont.  W.  Gladish. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
Granville  St.,  Jack  Droy. 

Winnipeg:  93  Albert  St.,  Barney  Brooklet. 

Member  Audit  Bureau  of  Circuiations 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  BMitlon,  $3.09  per  year. 
National  Edition,  $7.50. 

DECEMBER  18,  1961 

Vol.  80  No.  9 


IF  THERE  had  been  any  speculation  as  to 
whether  Allied  States  Ass’n  could  make  a 
comeback  after  its  two  years  of  obstacle-ridden 
reorganization  pains,  the  recent  convention  in 
Miami  Beach  dispelled  all  such  thoughts.  Under 
the  leadership  of  Marshall  Fine,  president,  Ben 
Marcus,  board  chairman,  and  Milton  London, 
executive  director.  Allied  has  undergone  a re- 
birth that  has  won  the  admiration  of  old  mem- 
bers, new  members  and  prospective  members. 

The  1960  Allied  convention  in  Chicago  was 
regarded  by  many  as  a fiasco,  as  was  the  1959 
conclave  in  Miami  Beach  at  the  same  Eden  Roc 
Hotel.  And  so  there  was  some  justification  for 
jittery  misgivings  over  the  possibility  of  a suc- 
cessful convention  this  year. 

As  has  been  noted.  Allied  delved  deeply  into 
trade  practices,  a subject  avoided  by  Theatre 
Owners  of  America  at  its  recent  convention  in 
New  Orleans.  But  the  expressions  from  the 
floor  revealed  how  Allied  members  stood  on 
certain  sales  policies  and  there  was  evidence 
that  a sincere  effort  would  be  made  to  meet 
the  problems  in  an  orderly  fashion.  The  objec- 
tions to  a proposal  to  go  to  the  Department  of 
Justice  for  a clarification  of  a certain  issue  was 
an  indication  that  the  “new”  Allied  would  take 
a different  approach  to  problems  than  was  the 
custom  of  the  Allied  of  old. 

Mr.  Fine  summed  up  Allied’s  policies  in  his 
keynote  address  when  he  said  that  “we  are  not 
moderates,”  adding  “we  intend  to  seek  every 
possible  solution  to  the  exhibitors’  problems  and 
intend  to  seek  them  in  a manner  consistent  with 
the  times,  doctrines  and  conditions  of  1962.” 
An  interesting  observation  at  the  convention 
was  the  enthusiasm  of  the  “observers”  as  well 
as  the  delegates  and  representatives.  One  such 
observer — a nonmember — was  Leonard  Rosen- 
thal of  Albany,  N.  Y.,  who  said  he  was  so  im- 
pressed with  the  new  leadership  that  he  was  go- 
ing back  to  Albany  to  establish  a unit  in  that 
city.  But  he  warned  that  any  return  to  the  for- 
mer Allied  methods  of  doing  things  would  be 
disastrous  and  that  threats  would  not  “scare” 
the  distributors.  His  opinions  were  echoed  by 
others. 

Considerable  discussion  revolved  around  re- 
leasing schedules  that  create  frequent  and  long 
periods  of  “emptiness”  insofar  as  patron-pull- 
ing product  is  concerned.  This  condition  was 
attributed  to  holding  back  the  bigger  pictures 
for  holiday  periods,  then  bunching  them  into 
simultaneous  release;  and  also  to  roadshow 
policies  that  slow  down  the  availability  of  these 
top  attractions  for  the  subsequent-run  situations. 


The  lag  of  time  before  these  jjictures  get  into 
the  smaller  theatres  was  declared  to  reduce  their 
drawing  power.  Yet,  the  high  terms  for  their 
bookings  were  not  changed. 

Remedying  this  condition,  it  was  stressed, 
would  have  a great  bearing  on  increasing  at- 
tendance. One  noteworthy  suggestion  proposed 
by  Mr.  Marcus  was  a plan  whereby  tbe  country 
would  be  zoned  by  the  distributors  and,  then,  the 
releases  for  a number  of  pictures  staggered — 
a different  one  for  each  zone.  By  rotating  the 
pictures  from  zone  to  zone,  new  pictures  would 
be  made  available  to  a larger  number  of  the- 
atres and  to  larger  segments  of  the  public  within 
a shorter  period  of  time.  This  would  also  relieve 
the  tight  print  problem.  Another  plus  seen  in 
this  plan  was  cited,  namely,  that  it  would  make 
possible  more  effective  advertising  and  promo- 
tion campaigns  which  would  have  a deeper 
penetration,  area  by  area. 

Allied  still  may  have  a tough  row  to  hoe,  but 
the  Florida  convention  revealed  that  the  ef- 
forts of  the  last  ten  months  by  the  present 
administration  were  bearing  fruit  and  that  the 
worst  was  over. 

To  pass  resolutions  is  one  thing,  but  to  fol- 
low through  is  another.  All  too  frequently  a con- 
vention has  passed  resolutions  of  importance 
and,  after  some  token  gestures,  the  issues  have 
been  forgotten.  From  all  indications,  the  new 
Allied  team  will  not  let  that  happen.  On  the 
follow-up  agenda,  as  per  resolutions,  are  visits 
to  company  presidents  in  an  effort  to  eliminate 
the  present  special  handling  of  pictures;  the 
formulation  of  a plan  for  the  proper  territorial 
releases  of  all  pictures;  a means  of  providing 
more  pictures  appropriate  for  kiddie  shows  and 
ways  of  providing  a steady  flow  of  product. 

These  matters  will  be  occupying  the  atten- 
tion of  the  Allied  leaders  for  the  next  few 
months.  Allied  believes  that  satisfactory  solu- 
tions will  be  of  benefit  to  the  entire  industry,  not 
just  exhibitors. 

If  the  Eden  Roc  convention  did  nothing  else, 
it  re-established  the  Allied  members’  confidence 
in  their  organization  and  created  optimism  as 
to  the  future.  All  representatives  agreed  that  up- 
coming product  was  strong  and  that  the  public 
could  be  won  back  to  its  former  habit  of  the- 
atregoing, provided  terms  and  availabilities  were 
consistent  with  the  demands.  A spirit  of  unity 
prevailed. 

As  to  the  convention  itself,  it  was  well  handled. 
There  may  have  been  some  flaws  but  they  were 
minor  and  will  be  overcome  as  the  “new  blood” 
becomes  more  experienced. 

—AL  STEEN 


1 


STRONG  ALLIED  ORGANIZATION 
EMERGES  FROM  '61  CONVENTION 


Outstanding  personalities  in  the  film  industry  were  honored  at  Allied’s 
Awards  dinner,  which  closed  the  1961  convention.  At  the  left,  Arthur  Krim  (L), 
president  of  United  Artists,  receives  a trophy  from  Ben  Marcus,  chairman  of  the 
AlUed  board,  for  being  chosen  Industry  Man  of  the  Year.  In  the  center  photo, 
Irving  H.  Ludwig  (R),  president  of  Buena  Vista,  accepts  the  Producer  of  the  Year 
trophy  for  Walt  Disney,  from  Irving  Dollinger.  Buena  Vista  is  Disney’s  distributing 
subsidiary.  At  the  right,  Paula  Prentiss  receives  the  New  Personality  (Actress)  of 
the  Year  award  from  president  Marshall  Fine. 


Ass'n  Will  Be  Militant, 
Without  'Explosive' 
Outbursts  of  Past 

By  AL  STEEN 

MIAMI  BEACH— Members  of  Allied 
States  Ass'n  pulled  up  stakes  at  the  Eden 
Roc  Hotel  here  on  December  8,  9 after 
completing  a convention  which,  from  all 
indications,  re-established  the  organiza- 
tion as  a potent  factor  in  the  industry. 
While  registrations  totaled  only  250,  the 
delegates  made  up  in  enthusiasm  for  what 
they  may  have  lacked  in  numbers  and  the 
sessions  were  marked  with  a trace  of  the 
old-time  Allied  aggressiveness  minus  the 
explosive  outbursts  of  the  “storm  troopers” 
of  the  past. 

NO  RUNNING  TO  GOVERNMENT 

As  reported  in  last  week’s  issue  of 
Boxoffice,  the  convention  vetoed  a move 
to  seek  advice  from  the  Department  of 
Justice  on  the  legality  of  the  handling 
of  special  release  pictures  and,  instead, 
decided  to  merely  confer  with  legal  coun- 
sel. 

When  Sig  Goldberg  of  Milwaukee,  chair- 
man of  the  resolutions  committee,  read 
the  resolution  at  the  final  few  minutes  of 
the  convention,  the  reference  to  the  De- 
partment of  Justice  met  with  opposition 
by  Ben  Marcus,  board  chairman;  Jack 
Armstrong,  national  director  from  Ohio; 
Alden  Smith  of  Michigan,  and  Leonard 
Rosenthal,  Albany,  N.  Y.  exhibitor. 

The  suggestion  that  Allied  should  ask 
D of  J advice  had  been  made  on  Tuesday 
by  Irving  Dollinger  of  New  Jersey  who 
also  recommended  that  Allied  name  a com- 
mittee to  call  on  the  homeoffices  in  an 
effort  to  resolve  the  problem.  The  con- 
vention apparently  accepted  the  proposal 
and  instructed  the  resolutions  committee 
to  include  it  in  the  resolution.  But  when 
it  was  read,  there  were  severe  criticisms 
and  Dollinger  agreed  to  a compromise  al- 
though he  stated  that  he  had  not  meant 
his  suggestion  to  mean  that  he  wanted  to 
run  to  the  government  for  relief. 

The  consensus  was  that  an  approach 
to  the  Justice  Department  would  be  in 
conflict  with  the  policies  of  the  new  Allied. 
Rosenthal  said  he  had  been  impressed 
with  the  new  Allied  leadership  and  in- 
tended to  go  back  to  Albany  and  form  a 
unit,  but  he  feared  that  going  to  the 
Justice  Department  would  be  reviving 
outmoded  methods. 

CONVENTION  RUNS  SMOOTHLY 

With  the  exception  of  that  one  debate, 
the  convention  was  conducted  smoothly 
and,  although  there  were  some  bitter  re- 
marks in  regard  to  special  release  pictures 
and  availabilities,  there  were  no  other 
threats. 

The  vote  on  resolutions  followed  a ses- 
sion on  merchandising,  conducted  by 
Marcus.  He  stressed  the  need  for  moderni- 
zation of  theatres,  asserting  that  little 
had  been  done  along  that  Une  since  before 


World  War  II.  He  said  neat  and  com-teous 
theatre  staffs  were  part  of  merchandising, 
as  well  as  clean  and  colorful  rest  rooms. 

Marcus  said  he  would  like  to  see  the 
COMPO  merchandising  plan  instituted  in 
every  territoiT  because  it  had  proven  its 
effectiveness.  He  said  it  had  brought  back 
housewives  and  farmers  to  the  theatres 
and  that  there  was  a potential  audience 
of  between  30,000,000  and  40,000,000  who 


MIAMI  BEACH — A ten-point  objective 
for  exhibitors,  calling  for  action  on  a wide 
front  of  industry  problems,  was  recom- 
mended by  SpjTos  P.  Skouras,  president  of 
20th  Centm-y-Fox,  in  an  address  before  the 
Allied  States  Ass’n  convention  here. 

A last-minute  sm’prise  speaker,  Skouras 
urged  theatremen  to  take  a stand  against 
classification  of  films,  which  he  said,  would 
be  injurious  to  the  industry.  He  warned 
that  “if  classification  is  adopted  the  in- 
dustry will  lose  its  high  position  and  pres- 
tige” and  appealed  for  self-policing  by 
theatremen  against  the  showing  of  “im- 
moral” films. 

Other  suggestions  made  by  Skom-as  to 
the  exhibitors  were  as  follows: 

• Quick  playoffs  of  featui’es  in  a com- 
munity should  be  ended,  with  the  develop- 
ment of  some  sort  of  a plan  to  stagger 
playdates  and  thus  make  pictm-es  avail- 
able to  patrons  over  a longer  period. 

• The  fight  against  pay  television  should 
be  intensified.  Exhibitors  are  not  taking 
the  toll  TV  threat  seriously  enough,  a com- 
petitive force  which  “could  wipe  out  the 
investment  in  theatres  in  the  U.  S.” 

• “Some  changes”  in  the  Paramount  de- 
crees should  be  sought,  because  many  de- 
cree provisions  are  now  “dated”  and  the 


were  ready  to  readopt  the  theatregoing 
habit.  He  cited  two  examples  in  Wisconsin 
where  two  theatres  had  played  “The  Trapp 
Family”  without  using  the  COMPO  plan. 
Later,  the  pictru’e  was  brought  back  imder 
the  plan.  One  theatre  which  had  grossed 
$20  on  the  first  engagement  had  taken  in 
$750  when  returned  with  the  plan.  The 
other  theatre  had  grossed  $250  the  first 
time  and  $900  when  the  plan  was  used. 


decrees  “in  no  way  have  improved  your 
lot.” 

• Consideration  should  be  given  to  reduc- 
ing admission  scales,  if  such  step  will  pro- 
mote greater  attendance. 

• “Showmanship  of  the  movies”  must  be 
revived. 

• Extension  of  the  COMPO-Marcus  mer- 
chandising plan  to  all  sections  of  the 
counti-y  should  be  undertaken. 

• Exhibitors  must  develop  effective  local 
advertising  campaigns,  on  the  theory  that 
the  impact  of  national  advertising  is  not  as 
potent  as  local  advei’tising. 

• Theatre  properties  must  be  improved, 
made  more  attractive,  with  greater  atten- 
tion paid  to  good  projection  and  sound. 

• An  exhibitor  committee  should  be  estab- 
lished to  seek  financial  aid  from  the  Small 
Business  Administration  for  improvement 
of  theatres. 

Skouras  explained  why  there  is  so  much 
production  of  American  films  in  foreign 
countries,  hinting  that  the  labor  guilds  in 
the  American  film  industry  must  share  re- 
sponsibihty  for  this  situation.  He  said  some 
American  stars  preferred  working  abroad 
for  tax  reasons  and  U.  S.  producers  liked 
the  six-day  week  in  effect  at  the  European 
studios  and  the  subsidies  granted. 


Skouras  Outlines  10-Point  Objective 
To  Improve  Position  of  U.S.  Exhibitor 


4 


BOXOFFICE  ;;  December  18.  1961 


20th-Fox  Sets  Release 
Schedule  for  6 Months 


A 'New  Showmanship' 
Needed  for  a Jet  Age 

MIAMI  BEACH  — The  entertainment 
market  has  undergone  vast  changes  that 
make  it  necessary  for  the  film  industry 
“to  accept  the  need 
for  trading  our  old- 
fashioned  showman- 
ship for  the  kind  of 
showmanship  that 
will  make  its  impres- 
sion on  the  jet-pow- 
ered market  of  to- 
day.” That  premise 
was  stated  on  the 
closing  day  of  the 
Allied  States  Ass’n 
convention  here  by 
Joseph  Bellfort,  gen- 
eral sales  manager 
of  National  Screen  Service,  in  an  address 
at  the  final  luncheon  sponsored  by  NSS. 

Praising  Burton  Robbins,  president  of 
NSS,  for  the  innovations  he  had  injected 
into  the  company’s  services,  Bellfort  cited 
the  new  line  of  banners,  valances,  holiday 
promotional  item,  kiddy  show  and  spook 
show  displays  and  material  for  the  twist, 
new  dance  craze.  He  stressed  the  use  of 
teaser  trailers  which  many  distributors 
were  offering  gratis  to  exhibitors  through 
NSS.  The  showmanship  tools  are  being  pro- 
vided if  the  industi-y  will  use  them,  Bellfort 
declared. 

Bellfort  said  that  in  the  last  ten  years 
there  had  been  changes  more  radical  than 
those  that  occurred  in  the  200  years  that 
preceded  Pearl  Harbor  and  he  declared 
that  the  abnormal  change  necessitated  a 
whole  new  kind  of  thinking  on  the  part 
of  the  industry,  a reassessment  in  which 
NSS  already  was  involving  itself,  for  the 
pm-pose  of  contributing  to  what  he  called 
the  industiT’s  “new”  success. 

Bellfort  paid  tribute  to  the  motion  pic- 
ture tradepress,  as  did  Allied  on  Wednes- 
day, and  said  it  was  a long  overdue 
tribute.  He  referred  to  the  tradepress  as 
the  “industry’s  optimists,”  despite  its 
dwindling  pocketbook  and  took  cognizance 
of  the  tradepapers’  contributions  to  the 
film  industry. 


Chicago  Censors  See  621  Films  in  Year 
CHICAGO — A total  of  621  films  has  been 
reviewed  by  the  Chicago  Censor  Board  this 
year,  including  548  domestic  and  73 
foreign  pictures. 


Review  Board  Affirms 
Seal  Denial  to  'Victim' 

New  York — The  Production  Code 
Administration’s  denial  of  a certifi- 
cate of  approval  to  “Victim,”  a Pathe- 
America  British  import,  has  been  up- 
held by  the  Production  Code  Review 
Board.  The  picture  deals  thematically 
with  homosexuality. 

The  Review  Board  ruled  that  the 
picture  exceeded  the  Code  provision 
limiting  screen  treatment  of  sex  aber- 
rations only  to  reference,  “provided  any 
references  are  treated  with  care,  dis- 
cretion and  restraint  and  in  all  other 
aspects  conform  to  the  Code.” 


Best  Year  Since  1954 
For  Minn.  Amusement 

Minneapolis — If  the  supply  of  prod- 
uct holds  up  well  until  the  end  of  the 
year  (and  it  is 
very  likely  it 
will),  Minnesota 
Amusement  Co. 
will  finish  1961 
with  the  “best 
year  we’ve  had 
since  1954,”  ac- 
cording  to 
Charles  Winchell, 
president.  The 
circuit  operates 
32  theatres  in 

the  upper  mid-  Charles  Winchell 
. west.  At  one  tune, 

in  the  early  1930s,  Maco  had  97  the- 
atres, but  over  the  years  has  sold  or 
leased  secondary  and  suburban  houses 
throughout  the  territory. 


Commonwealth  Acquires 
Six  Nebraska  Theatres 

KANSAS  CITY — Commonwealth  Thea- 
tres, Inc.,  operating  theatres  in  the  Mid- 
America  region,  has  acquired  six  proper- 
ties in  and  near  Scottsbluff,  Neb.,  Richard 
Orear,  president,  announced  this  week.  The 
addition  of  the  six  theatres  brings  to  104 
the  number  of  indoor  and  outdoor  situa- 
tions owned  by  the  circuit. 

The  circuit  began  acquiring  the  new 
properties  November  1,  when  the  Car- 
ena  Di’ive-In  Theatre,  a 1,000-car  opera- 
tion, was  purchased  from  TeiTy  Carpenter. 
Concurrently,  negotiations  were  under  way 
for  the  575-car  Biggers  Di'ive-In  owned  by 
Floyd  Biggers.  This  deal  has  been  consum- 
mated and  Commonwealth  will  take  over 
December  20. 

The  four  remaining  units  will  join  Com- 
monwealth January  14,  when  negotiations 
for  their  sale  to  the  circuit  are  to  be  final- 
ized by  the  present  owner  W.  H.  Osten- 
berg.  Pi’operties  include  Ostenberg’s  flag- 
ship, the  1,000-seat  Midwest  Theatre,  the 
700-seat  Bluffs  Theatre  and  the  500-seat 
Oto  Theatre,  all  in  Scottsbluff,  and  the 
400 -seat  Grove  'Theatre  in  nearby  Gering, 
Neb. 

The  transaction  involves  an  investment 
by  Commonwealth  of  approximately  $500,- 
000,  and  gives  the  circuit  a sextet  of  the- 
atres in  a trade  territory  of  more  than 
90,000  persons,  Orear  said. 


Decca  Pays  30c  Dividend 

NEW  YORK — Decca  Records,  Inc.,  a 
parent  company  of  Universal  Pictures,  has 
declared  a regular  dividend  of  30  cents 
per  share  on  the  company’s  capital  stock, 
payable  December  29  to  stockholders  of 
record  December  18. 


NEW  YORK  — Twentieth  Century-Fox 
has  completed  its  release  schedule  for  the 
first  six  months  of  1962,  according  to  C. 
Glenn  Norris,  general  sales  manager,  who 
praised  Peter  G.  Levathes,  executive  vice- 
president  in  charge  of  production,  for 
having  ready  the  six  months  product.  Nor- 
ris also  called  attention  to  the  fact  that 
all  1962  product  will  be  completed  by  mid- 
February. 

The  schedule  specifies  the  release  of  one 
major  picture  each  month,  plus  two  “re- 
quested re-releases,”  three  “showmanship 
pictures”  and  one  API  suspense  story  and 
an  outdoor  adventure  film. 

For  January,  the  releases  will  be  “Bache- 
lor Flat,”  in  Cinemascope  and  De  Luxe 
Color,  starring  Terry-Thomas,  Tuesday 
Weld  and  Richard  Beymer;  “Madison 
Avenue,”  in  Cinemascope,  starring  Dana 
Andrews,  Eleanor  Parker,  Jeanne  Crain 
and  Eddie  Albert;  the  re-release  of  “The 
King  and  I,”  in  Cinemascope  and  De  Luxe 
Color  and  stereophonic  sound,  starring  Yul 
Brynner  and  Deborah  Kerr. 

In  Februai-y,  the  main  pictures  will  be 
“Tender  Is  the  Night,”  based  on  F.  Scott 
Fitzgerald’s  novel  in  Cinemascope  and 
color,  starring  Jennifer  Jones,  Jason 
Robards  jr.,  Joan  Fontaine  and  Tom  Ewell, 
and  “Swingin’  Along,”  in  Cinemascope  and 
De  Luxe  Color,  starring  Tommy  Noonan, 
Pete  Marshall  and  Barbara  Eden. 

For  March,  there  will  be  ‘"The  Inno- 
cents,” filmed  in  Cinemascope,  produced 
and  directed  by  Jack  Clayton,  starring 
Deborah  Kerr,  and  “Woman-Himt,”  in 
Cinemascope.  For  April,  the  pictures  will 
be  “State  Fair,”  the  Richard  Rodgers  and 
Oscar  Hammerstein  II  musical,  in  De  Luxe 
Color,  starring  Pat  Boone,  Bobby  Darin, 
Pamela  Tiffin,  Ann-Margret,  Alice  Faye 
and  Tom  Ewell;  “The  Inspector,”  based  on 
Jan  de  Hartog’s  novel,  in  Cinemascope  and 
De  Luxe  Color,  starring  Stephen  Boyd, 
Dolores  Hart  and  Hugh  Griffith,  and 
“Broken  Land,”  in  Cinemascope,  with  Kent 
Taylor  and  Jody  McCrea. 

In  May  will  come:  “Satan  Never  Sleeps,” 
in  Cinemascope  and  De  Luxe  Color,  star- 
ring William  Holden,  France  Nuyen  and 
Clifton  Webb,  and  the  re-release  of  David 
O.  Selznick’s  “A  Farewell  to  Arms,”  star- 
ring Jennifer  Jones,  Rock  Hudson,  Vittorio 
De  Sica  and  Kurt  Kazner. 

The  June  releases  will  be  headed  by  “Ad- 
ventures of  a Young  Man,”  based  on  ten  of 
Ernest  Hemingway’s  short  stories,  in 
Cinemascope  and  De  Luxe  Color,  starring 
Paul  Newman,  Richard  Beymer,  Susan 
Strasberg,  Eli  Wallach,  Arthur  Kennedy, 
Diane  Baker  and  Jessica  Tandy,  and  “It 
Happened  in  Athens,”  in  Cinemascope  and 
De  Luxe  Color,  starring  Jayne  Mansfield, 
Trax  Colton  and  Nico  Minardos. 


'El  Cid'  Top  Classification 
NEW  YORK— “El  Cid,”  Samuel  Bron- 
ston’s  production  for  Allied  Artists  release, 
has  been  classified  Class  A,  Section  1 by 
the  National  Legion  of  Decency,  which 
highly  recommends  it  to  every  movie- 
goer.” 


BOXOFFICE  ;;  December  18,  1961 


5 


America  Corp.  Toppers 
Head  Republic  Corp. 

NEW  YORK — America  Corp.,  parent 
company  of  Pathe-America,  producer  and 
distributor  of  theatrical  motion  pictures, 
has  taken  over  control  of  Republic  Corp. 
of  America  thi'ough  several  top-level  per- 
sonnel changes.  As  Republic  discontinued 
producing  and  distributing  featm'e  films 
for  theatres  several  years  ago,  and  Pathe- 
America  is  a comparative  newcomer  to  the 
field,  the  shift  in  control  holds  special  in- 
terest to  exhibitors. 

Gordon  K.  Greenfield,  president  of 
America  Corp.,  has  been  elected  president 
of  Repubhc,  and  William  Zeckendorf, 
president  of  Webb  & Knapp  and  a director 
of  America,  has  been  elected  chairman  of 
Republic’s  executive  board.  Victor  M.  Car- 
ter, fonner  Republic  president,  will  con- 
tinue as  chaiiTnan.  Merger  of  the  two  com- 
panies was  approved  by  directors  of  the 
companies  several  weeks  ago,  subject  to 
approval  by  stockholders,  but  since  then 
the  Department  of  Justice  has  taken  legal 
steps  to  block  the  merger  on  the  grounds 
that  it  imites  two  of  the  largest  processors 
of  film  in  the  country. 


WOMPI  Head  Appoints 
Committees  for  Year 

CHARLOTTE — New  committee  chairmen 
for  the  Ass’n  of  Women  of  the  Motion  Pic- 
ture Industry  have  been  appointed  by  Mrs. 
Myrtle  Parker,  association  president,  for 
1962.  Mrs.  Pai'ker  also  set  up  five  special 
committees. 

Permanent  committee  chairmen  are : 
Membership — Margaret  Irby,  Memphis;  By- 
laws— Jane  Ella  Moriarty,  New  Orleans; 
Extension — Mary  Hart,  Jacksonville;  Pub- 
licity— Viola  Wister,  Charlotte;  Nominating 
— Joan  Shields,  Toronto. 

The  special  committees:  Public  relations 
— Florence  Long,  Toronto;  Will  Rogers — 
Frankie  English,  Atlanta;  Rules  and  regu- 
lations of  awards — Mable  Guinan,  Dallas; 
Ways  and  means — Bonnie  Steward,  Mem- 
phis, and  1962  convention — Mary  Heueisen. 


Feldman  Quits  Embassy 
For  Seven  Arts  Post 

NEW  YORK — Edward  S.  Feldman  has 
resigned  from  Joseph  E.  Levine’s  Embassy 
Pictures  to  become 
vice  - president  i n 
charge  of  advertising 
and  publicity  for 
Seven  Arts  Produc- 
tions, Ltd.,  according 
to  Eliot  Hyman  and 
Ray  Stark  of  Seven 
Arts. 

In  his  new  capac- 
ity, Feldman  will  co- 
ordinate overall 
merchandising  con- 
cepts and  planning 
for  upcoming  Seven 
Arts  projects  and  work  in  liaison  with 
Seven  Arts  production  executives.  He  will 
divide  his  time  between  the  company’s  New 
York  and  Los  Angeles  offices. 

Feldman  had  been  with  Embassy  for  the 
past  two  years. 


VISITS  SET  or  ‘CLEOPATRA’  — 
Charles  Einfeld  (right),  20th  Century- 
Fox  vice-president,  is  shown  visiting 
with  Elizabeth  Taylor,  star  of  the 
forthcoming  “Cleopatra,”  on  location 
in  Italy.  International  advertising  and 
promotional  campaigns  for  the  picture 
are  being  prepared  under  Einf eld’s 
supervision,  and  his  journey  to  the 
Cinecitta  studios  was  in  the  interest 
of  developing  the  global  campaigning. 


450  Newsmen  in  Berlin 
For  'Judgment'  Debut 

BERLIN — News  representatives  from  26 
countries,  including  tradepress  editors  and 
writers  from  the  United  States,  were  the 
guests  of  Stanley  Kramer  and  United 
Artists  here  last  week  for  the  world  pre- 
miere of  Kramer’s  “Judgment  at  Nurem- 
berg.” Approximately  450  journalists  were 
brought  here  for  the  occasion  and  were 
greeted  by  Spencer  Tracy,  Burt  Lancaster, 
Richard  Widmark,  Marlene  Dietrich,  Maxi- 
milian Schell,  Judy  Garland,  Montgomery 
Clift  and  Kramer.  The  premiere  was  held 
on  Thursday  (14)  at  Kongresse  Halle. 

Kramer  selected  Berlin  as  the  fitting 
place  for  the  premiere,  from  historical 
and  current  events  standpoints. 

Nations  represented  by  the  newsmen 
were  United  States,  Argentina,  Austria, 
Belgium,  Brazil,  Canada,  Chile,  Colombia, 
Denmark,  France,  Great  Britain,  Egypt, 
Germany,  Israel,  Italy,  Japan,  Lebanon, 
Mexico,  The  Netherlands,  Norway,  Spain, 
Sweden  and  Venezuela. 


Youngsfein-AA  Deal  Off; 
No  New  Negotiations 

New  York — The  deal  under  which 
Max  E.  Youngstein  and  a group  would 
take  control  of  Allied  Artists  has  fal- 
len through  and,  according  to  all  in- 
dications, negotiations  will  not  be  re- 
sumed. 

Youngstein  did  not  give  any  specific 
reasons  for  the  collapse  of  the  negotia- 
tions, but  there  were  reports  here  that 
they  involved  the  status  of  present  Al- 
lied Artists  personnel. 

It  was  reported  that  Youngstein  had 
embarked  on  a new  enterprise  that 
would  be  in  work  until  the  yearend. 
In  any  event,  his  association  with 
United  Artists  as  vice-president  and 
an  officer  in  its  various  subsidiaries 
will  terminate  on  December  31. 


Stanley  Warner  Plans 
2nd  New  Conn.  Theatre 

HARTFORD — Stanley  Warner  has  dis- 
closed plans  for  a second  new  motion  pic- 
ture theatre  in  Connecticut,  an  800-seat 
house  to  be  constructed  adjacent  to  the 
Storrs  Shopping  Center,  on  Route  195,  op- 
poisite  the  main  University  of  Connecticut 
campus. 

Connecticut  Theatrical  Corp.,  a Stanley 
Warner  wholly  owned  subsidiary,  has  ob- 
tained an  option  to  buy  land  from  Uni- 
versity Commercials,  Inc.,  a Manchester, 
Conn.,  firm  headed  by  Matthew  M.  Mor- 
iarty. 

The  proposed  theatre  is  expected  to  open 
in  September,  1962. 

Previously  announced  were  plans  for  a 
1,000-seat  theatre  in  the  Hamden  Shop- 
ping mart,  suburban  New  Haven.  This  will 
give  SW  two  key  situations  in  metropoli- 
tan New  Haven.  The  circuit’s  zone  flagship, 
the  Roger  Shennan  in  downtown  New  Ha- 
ven, is  cuirently  remodeling. 


Columbia  'Fear'  Poster 
Wins  MPAA  Competition 

NEW  YORK — Columbia  Pictures’  poster 
for  “Taste  of  Fear,”  a Hammer  Film  pro- 
duction, which  was  designed  by  William 
Rossiter  of  London,  was  winner  of  the 
1961  international  motion  picture  poster 
design  competition,  sponsored  by  the 
MPAA  international  film  relations  com- 
mittee, according  to  Sam  Cohen,  chairman. 

The  three  honorable  mention  selections 
were  for  posters  on  “Exodus,”  a United 
Artists  release,  prepared  in  Japan  by 
Tomo  Hiroo;  “Underworld,  U.S.A.,  a Globe 
Enterprises  production  for  Columbia  re- 
lease, prepared  in  Germany  by  Jurgen 
Rau,  and  “La  Notte,”  a United  Artists  re- 
lease, prepared  in  Prance  by  Henri  Thul- 
liez. 

The  contest  was  launched  last  spring 
with  Allied  Artists,  Columbia,  MGM,  Para- 
mount, United  Artists,  Universal-Interna- 
tional and  Warner  Bros,  participating. 
Each  company  submitted  up  to  six  posters 
prepared  outside  the  U.  S.  for  pictures 
released  here  and  abroad.  Posters  submit- 
ted had  to  be  prepared  between  January  1 
and  October  30,  1961  to  be  eligible. 

The  first  prize  of  an  inscribed  plaque 
will  be  presented  to  Columbia’s  London 
office.  The  committee  voted  unanimously 
to  continue  the  contest  on  an  annual  basis. 


Eight  Filmgroup  Releases 
Scheduled  for  1962 

LOS  ANGELES — Roger  Corman  has  an- 
nounced at  least  eight  features  to  be  pro- 
duced and/or  distributed  by  the  Filmgroup, 
with  Corman  producing  and  directing  half 
of  the  company’s  releases. 

Initial  release  in  the  coming  year  will 
be  “The  Magic  Voyage  of  Sinbad,”  set  for 
January.  Special  art  theatre  distribution 
will  be  given  “Night  Tide,”  produced  by 
Aram  Kantarian,  in  February. 

In  addition  to  his  Filmgroup  activities, 
Corman  also  will  continue  producing  and 
directing  for  other  companies.  He  recently 
wound  “The  Inti-uder,”  segregation-themed 
drama,  and  Edgar  Allan  Poe’s  “Premature 
Burial.” 


Edward  S.  Feldman 


6 


BOXOFFICE  December  18,  1961 


COME  SEPTEMBER;  'HAWAII/ 
'TIFFANY'S'  TOP  FALL  FILMS 


22  Releases  in  Hit  Class, 
Representing  46.8%  of 
Sept.-Nov.  Product 

By  NATHAN  COHEN 

Pictures  with  the  light  touch  led  the 
boxoffice  pai-ade  in  the  opening  quarter 
of  the  new  season,  with  Universal-Interna- 
tional’s “Come  September”  and  Para- 
mount’s “Blue  Hawaii”  and  “Breakfast  at 
Tiffany’s”  pacing  the  46  featime  entries 
in  the  September-November  period,  in  that 
order.  On  a key-city,  first-rim  basis,  the 
big  three  did  a combined  average  of  228.1 
per  cent,  an  improvement  over  the  per- 
formance of  the  top  trio  in  the  same  months 
a year  ago,  but  under  the  level  of  the  1961 
summer  pace-setters. 

In  establishing  itself  as  the  autumn’s 
boxoffice  leader,  “Come  September”  re- 
corded a healthy  250  per  cent,  while  “Blue 
Hawaii”  came  in  at  216  per  cent  and 
“Breakfast  at  ’Tiffany’s”  at  213  per  cent. 
The  summer  quarter  had  “The  Gims  of 
Navaix>ne,”  “'The  Pit  and  the  Pendulum” 
and  ‘"The  Parent  Trap”  leading  the  way 
with  a combined  234.2  per  cent  average, 
while  the  fall  quarter  1960  recorded  a com- 
bined 214.2  per  cent  for  a lead  trio  con- 
sisting of  “Butterfield  8,”  “G.  I.  Blues”  and 
“I'm  All  Right,  Jack.” 

As  has  been  the  situation  for  some  time, 
there  was  a shortage  of  product — 47  fea- 
ture releases  on  which  there  were  suf- 
ficient key-city  dates  to  indicate  boxof- 
fice strength.  While  this  figure  was  slightly 
higher  than  the  44  pictures  available  in 
the  same  quarter  a year  ago,  it  still  was 
the  second  lowest  autumn-quarter  out- 
put in  the  post-war  period.  It  represented 
a drop  of  13  features  under  the  number 
placed  in  release  channels  during  the  sum- 
mer quarter. 

Nevertheless,  the  product  which  was 
available  performed  well.  Of  the  47  re- 
leases, 22  or  46.8  per  cent  were  recorded  as 
hits  and  38  or  80.8  per  cent  did  average 
or  better  business.  A picture  is  considered 
a hit  if  it  does  120  per  cent  of  average  or 
better  at  the  boxoffice,  a figure  determined 
by  reporting  exhibitors  themselves. 

Following  is  a list  of  fall  releases  and 
percentages  reported  to  Boxoffice-Ba- 
ROMETER  by  theatremen  in  21  key  cities 
across  the  country: 

(September  through  Novemh>er) 

* Late  Summer  Release 

(Average  Is  100) 


ALLIED  ARTISTS: 

Twervty  Plus  Two  103 

AMERICAN-INTERNATIONAL: 

‘House  of  Fright  109 

COLUMBIA: 

Devil  ot  4 O'clock,  The 180 

Everything's  Ducky  95 

Loss  of  Innocence  115 

Mr.  Sardonicus  116 

Scream  of  Fear  106 

Trunk,  The  91 

Weekend  With  Lulu,  A 129 

METRO-GOLDWYN-MAYER: 

Bachelor  in  Paradise  176 

Bridge  to  the  Sun  129 

Invasion  Quartet  106 

‘Magic  Boy  81 


Top  Hits  for  Fall  Quarter 

(September  through  November) 

PERCENTAGES  120  130  140  150  175  200  210 


1 

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World  by  Niaht  (WB)  

a BOXOFFICE  Blue  Ribbon  Aword  Winner.  t Generally  | 

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ye 

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Thunder  of  Drums,  A 114 

PARAMOUNT: 

Blood  and  Roses 105 

Blue  Hawaii  216 

Breakfast  at  Tiffany's  213 

Mon-Trap  98 

20th  CENTURY-FOX: 

‘Big  Gamble,  The  100 

Comancheros,  The  177 

Francis  of  Assisi  150 

Hustler,  The  159 

Pirates  of  Tortuga  90 

Purple  Hills,  The  92 

Seven  Women  From  Hell  110 

Upstairs  ond  Downstairs  118 

UNITED  ARTISTS: 

Explosive  Generation,  The  108 

Flight  That  Disappeared,  The  95 

Paris  Blues  163 

Season  of  Passion  100 


‘Teenage  Millionaire  95 

Town  Without  Pity  123 

X-15  93 

Young  Doctors,  The  145 

UNIVERSAL: 

Back  Street  161 

‘Blast  of  Silence  102 

Come  September  250 

WARNER  BROS.: 

Cloudelle  Inglish  104 

Mask,  The  Ill 

Splendor,  in  the  Grass  184 

Susan  Slode  163 

World  by  Night  120 

MISCELLANEOUS: 

Greyfriars  Bobby  (BV)  139 

Girl  With  a Suitcase  (Ellis)  122 

L'Avventura  (Janus)  138 

Mark,  The  (Cont'l) 140 

Pure  Hell  of  St.  Trinian's,  The  (Cont'l)  139 


Comparative  Fall  First-Run  Reports:  1950-1961 


No.  of 

No.  of 

Percentage 

Films  Doing 

% Doing  Avg. 

Percentage 

Year 

Releases 

Hits 

Of  Hits 

Avg.  or  Better 

or  Better 

3 Top  Hits 

1961  

46 

21 

45.4% 

37 

80.4% 

228.1% 

1960  

44 

24 

54.4% 

34 

77.2% 

214.2% 

1959  

56 

23 

41.9% 

44 

76.7% 

218% 

1958  

55 

28 

50.0% 

46 

83.6% 

226% 

1957  

72 

15 

20.0% 

44 

61.1% 

181.2% 

1956  

70 

22 

31.4% 

49 

70.0% 

256% 

1955  

60 

23 

38.3% 

44 

73.3% 

226.2% 

1954  

63 

24 

38.0% 

48 

76.2% 

254% 

1953  

72 

21 

29.1% 

49 

68.0% 

364% 

1952  

64 

12 

17.2% 

31 

50.0% 

145% 

1951  

75 

14 

18.6% 

32 

42.5% 

138% 

1950  

80 

15 

18.7% 

48 

60.0% 

157% 

BOXOFFICE  ::  December  18,  1961 


7 


"T^oUcfComd  ^cftont 


Edward  Lewis  Gets  New  Pact 
As  Bryna  Productions  Head 

In  a move  to  further  expand  his  inde- 
pendent motion  picture  activities,  Kirk 
Douglas,  president  of  Bryna  Productions, 
has  signed  Edward  Lewis  to  a new  long- 
term contract  as  vice-president  in  charge 
of  Bryna  productions. 

ConcuiTently,  Lewis  received  a go-ahead 
on  a number  of  projected  Bryna  films  for 
the  coming  year,  first  of  which  will  be  the 
screen  adaptation  of  “The  List  of  Adrian 
Messenger,”  Phillip  MacDonald’s  novel. 

According  to  Douglas,  who  handed  Lewis 
the  new  deal  in  spite  of  the  fact  that  Lewis’ 
present  Bi-yna  arrangement  does  not  ter- 
minate until  the  middle  of  1962,  one  reason 
for  the  new  contract  is  the  company’s  “ex- 
treme pleasrrre  in  world-wide  boxoffice  re- 
sponse of  ‘Spartacus,’  ’’  which  was  Lewis’ 
first  major  effort  for  the  independent  or- 
ganization. The  film,  released  by  Universal- 
International,  earned  four  Oscars  and  is 
nearing  the  half-way  mark  of  an  antici- 
pated $50  million  dollar  gross,  Douglas 
said. 

Lewis,  who  is  currently  supervising  final 
editing  of  “Lonely  Are  the  Brave,”  is  pre- 
paring a second  Bryna  production,  “Monte- 
zuma,” which  is  budgeted  at  $10,000,000 
and  is  slated  to  go  before  the  cameras  late 
next  year  or  early  1963.  Both  “Monte- 
zuma” and  “The  List  of  Adrian  Messenger” 
will  be  released  through  U-I,  which  is  also 
releasing  “Spartacus”  and  “Lonely  Are  the 
Brave.” 

Richard  Wilson  to  Direct 
'Night  Without  End' 

Richard  Wilson  has  been  signed  to  di- 
rect “Night  Without  End,”  and  also  to 
collaborate  on  the  final  draft  of  the  screen- 
play of  the  Perlberg-Seaton  production  for 
Paramoimt  release.  He  and  his  writer-wife, 
Elizabeth  Wilson,  who  will  collaborate  on 
the  script,  have  checked  onto  the  Marathon 
street  lot  where  they  are  scheduled  to  turn 
in  a finished  script  by  early  January. 

Based  on  the  novel  by  Alistair  MacLean, 
“Night  Without  End”  concerns  the  crash 
of  a transoceanic  airliner  on  a scientific 
research  site  on  the  Greenland  Ice  Cap 
where  sirrvivors  meet  mysterious  ends  and 
secret  government  papers  disappear. 

Elizabeth  Montgomery  has  been  pre- 
viously annoimced  for  the  cast  of  the 
feature  which  William  Perlberg  and 
George  Seaton  have  scheduled  for  their 
early  1962  program. 

Jack  Lemmon  to  Coproduce 
Film  With  Martin  Manulis 

Another  independent  production  com- 
pany will  bow  in  filmland  when  Jalem 
Productions,  headed  by  actor  Jack  Lem- 
mon, makes  its  initial  entry  into  the  motion 
picture  industry  as  the  coproducing  com- 
pany with  Martin  Manulis  Productions  of 
“Days  of  Wine  and  Roses,”  which  Warner 
Bros,  will  release. 

Lemmon  will  costar  with  Lee  Remick 
in  the  film  slated  to  roll  in  Burbank  and 
San  Francisco  in  early  February  with 


Blake  Edwards  at  the  helm. 

Jalem  officers  are  Lemmon,  president 
and  director;  Jack  Lemmon  sr.,  vice-presi- 
dent and  director;  William  Freedman,  sec- 
retary-treasurer. 

Meanwhile,  Jalem  has  acquired  U.S. 
rights  to  ‘Woyage  in  a Balloon,”  French 
feature  film  produced  and  directed  by  Al- 
bert Lamorisse.  S.  N.  Behrman  has  been 
signed  to  write  the  English  narration, 
which  will  be  recorded  by  Lemmon  in 
January. 

The  Eastman  Color  production,  produced 
by  the  creator  of  the  Oscar-winning  “The 
Red  Balloon,”  stars  Pascal  Lamorisse  and 
Andre  Gille.  United  Artists  will  release  the 
film  next  year. 

Johnny  Green  to  Conduct 
'Bye,  Bye  Birdie'  Music 

Well-known  musical  personality  Johnny 
Green  has  been  set  by  Columbia  executive 
Jonie  Taps  as  conductor  and  musical 
supervisor  for  “Bye,  Bye  Birdie,”  Broadway 
musical  which  Fred  Kohlmar  will  produce 
and  George  Sidney  will  direct  for  Columbia 
Pictures  release. 

Green,  who  recently  completed  conduct- 
ing the  Leonard  Bernstein  score  for  “West 
Side  Story,”  will  work  closely  with  Charles 
Strauss  and  Lee  Adams  who  wrote  the 
“Bye,  Bye  Birdie”  score  for  Broadway  and 
who  are  repeating  their  assignments  for 
the  screen  version.  Mike  Stewart  is  prepar- 
ing the  screenplay,  slated  to  go  before  the 
cameras  in  the  early  spring. 

George  Roy  Hill  to  Direct 
'Period  of  Adjustment' 

Distinguished  stage  director  George  Roy 
Hill  has  been  signed  by  Metro-Goldwyn- 
Mayer  to  helm  “Period  of  Adjustment,” 
which  he  also  directed  on  Broadway. 

Lawrence  Weingarten  will  produce  this 
screen  version  of  Tennessee  Williams’  first 
comedy,  with  Isobel  Lennart  set  to  write 
the  screenplay. 


TRYOUTS  FOR  BLACK  CATS— 
Joyce  Jameson,  Peter  Lorre  and  Vin- 
cent Price  are  shown  auditioning  aspir- 
ants for  the  feline  star  role  in  “The 
Black  Cat”  segment  of  the  Edgar  Allan 
Poe  trilogy,  “Tales  of  Terror,”  now  be- 
ing filmed  in  color  and  Panavision  by 
American- International  Pictures, 


UA's  'Sword'  Promotion 
Ready  5 Months  Ahead 

NEW  YORK — United  Artists  has  pre- 
pared every  facet  of  the  promotional  cam- 
paign for  its  Easter  release,  “The  Magic 


James  R.  Velde  (L),  UA  vice-presi- 
dent in  charge  of  domestic  sales,  and 
Fred  Goldberg,  executive  director  of 
advertising,  publicity  and  exploitation, 
examine  the  tie-up  merchandise,  ads, 
and  publicity-exploitation  stunts  for 
“The  Magic  Sword.” 

Sword,”  five  months  ahead  of  playdates, 
according  to  Fred  Goldberg,  executive 
advertising-publicity  director. 

Thus  exhibitors  can  take  advantage  of 
“Magic  Sword”  theatre  trailers,  TV  spots 
and  tieups  on  the  film  during  the  Christ- 
mas-New Year’s  holidays  and  at  Saturday 
matinees  early  in  1962  to  create  advance 
interest  in  the  picture,  which  is  a fairy 
tale  for  the  moppets,  as  well  as  an  ad- 
venture stoiT  for  older  children.  The  pic- 
tm-e,  which  was  produced  in  color  and 
Cinemascope  by  Bert  I.  Gordon,  stars 
Basil  Rathbone,  Estelle  Winwood  and  Gary 
Lockwood. 

David  Chasman,  UA  advertising  man- 
ager, showed  the  tradepress  the  color  thea- 
tre trailers,  TV  spots  and  the  printed  ad- 
vertising and  art  work  designed  to  attract 
the  six-to-eight-year-olds  while  A1  Fisher, 
UA  exploitation  manager,  discussed  the 
tieups  for  the  film,  including  a 9x7-foot 
four-color  illuminated  lobby  standee  fea- 
turing St.  George.  He  also  showed  a sv/ord, 
already  in  use  by  ushers,  which  they  use 
as  a light  to  help  patrons  find  their  seats. 
A booklet  accompanies  the  sword  telling 
the  usher  about  the  pictm’e  so  he  may 
answer  patrons’  questions.  Goldberg  also 
told  of  a letter-writing  contest  for  children, 
to  be  used  on  a local  level  to  raise  funds 
for  the  Police  Athletic  League,  Little 
League  or  other  community  groups. 


Mahoney  in  Tarzan  Role 

HOLLYWOOD— Producer  Sy  Weintraub 
has  set  Jock  Mahoney  to  star  as  Tarzan  in 
“Tarzan  Goes  to  India,”  slated  to  start 
shooting  January  8 on  location  in  India  for 
Banner  Productions.  Mahoney,  who  played 
the  role  of  the  heavy  in  “Tarzan  the  Mag- 
nificent,” now  becomes  the  12th  actor  to 
essay  the  role  of  the  ape-man. 


Code  Seal  to  'Advise  and  Consent' 
HOLLYWOOD — A Production  Code  Seal 
has  been  given  Otto  Pi-eminger’s  “Advise 
and  Consent,”  following  a screening  of 
the  film  here  to  get  the  administration  ap- 
proval of  a slight  allusion  to  homosexuality. 


8 


BOXOFFICE  ;:  December  18,  1961 


AIP  Will  Handle  Release 
Of  Italy's  'Marco  Polo' 

NEW  YORK — American  International 
Pictm’es  will  distribute  “Marco  Polo,”  Ital- 
ian-made picture  in  color  and  Cinema- 
Scope,  in  the  U.  S.  dm’ing  1962.  Rory  Cal- 
houn and  Yoko  Tani  ai’e  starred.  Raoul 
Levy  is  scheduled  to  start  filming  his  “Mar- 
co Polo,”  in  conjunction  with  Seven  Arts 
Productions,  with  Alain  Delon,  French  stai’ 
in  the  title  role,  January  2.  Christian- 
Jacque  will  direct. 

“Prisoner  of  the  Iron  Mask,”  an  action 
spectacle  in  color  and  ’scope,  will  be 
American  International’s  fii-st  1962  re- 
lease in  January.  Scheduled  for  February 
and  March,  respectively,  are  “Premature 
Burial,”  from  the  Edgar  Allan  Poe  classic, 
in  color  and  Panavision,  with  Ray  Milland, 
Heather  Angel  and  Hazel  Court  starred, 
and  “Burn,  Witch,  Burn,”  produced  in 
England  with  Janet  Blair  and  Peter  Wyn- 
gai'de  starred.  “Warriors  5,”  starring  Jack 
Palance  and  Serge  Reggiani,  will  be  re- 
leased in  April. 


Two  Manhattan-Made 
Films  Are  Completed 

NEW  YORK  — Two  Manhattan-made 
productions,  Ely  Landau’s  “Long  Day’s 
Jom-ney  Into  Night,”  and  Paramount’s 
“Hey,  Let’s  Twist,”  completed  filming  in 
Manhattan  the  first  week  in  December.  A 
third  New  York  picture,  David  Susskind’s 
“Requiem  for  a Heavyweight,”  for  Colum- 
bia Pictures  release,  moved  to  the  lower 
west  side  of  Manhattan  and  Randall’s  Is- 
land for  outdoor  filming. 

“Long  Day’s  Journey,”  from  the  play  by 
Eugene  O’Neill,  was  filmed  in  six  weeks 
under  the  direction  of  Sidney  Lumet  with 
a cast  headed  by  Katharine  Hepburn,  Sir 
Ralph  Richai’dson,  Dean  Stockwell  and 
Jason  Robards  jr.  No  release  deal  has  been 
set. 

“Requiem  for  a Heavyweight,”  which 
stars  Anthony  Quinn,  Mickey  Rooney, 
Jackie  Gleason  and  Julie  Harris,  is  being 
directed  by  Ralph  Nelson. 


Bob  Hope  Again  to  Emcee 
Academy  Awards  Show 

HOLLYWOOD — Bob  Hope  will  be  master 
of  ceremonies  for  the  34th  Annual  Academy 
Awards  show  on  April  9,  marking  the 
third  successive  year  he  has  been  its  sole 
MC  and  the  tenth  time  that  the  comedian 
has  taken  the  role  for  the  presentation 
since  1939. 

Hope  was  voted  an  Academy  life  mem- 
bership in  1944;  awarded  a special  silver 
plaque  in  recognition  of  his  services  to  the 
industry  in  1940;  and  the  “Oscar”  in  1952 
for  this  as  well  as  “his  contribution  to  the 
laughter  of  the  world,  and  his  devotion  to 
the  American  premise.”  Two  years  ago, 
Hope  was  awai’ded  the  Jean  Hersholt  Hu- 
manitarian Award  “for  outstanding  phil- 
anthropic contribution  to  the  film  in- 
dustry.” 


Filmgroup's  'Pirate'  for  Dec.  15 
LOS  ANGELES — Roger  Connan  has  an- 
nounced that  the  Filmgroup  set  a national 
release  date  of  December  15  for  “Pirate  of 
the  Black  Hawk,”  color  adventure  spectacle 
costaiTing  Mijanou  Bardot  and  Gerard 
Landry. 


FFATURE  REVIEW 

'Lover  Come  Back' 

Universal-International 


By  PRANK  LEYENDECKER 
JjMPLOYING  the  sure-fire  marquee  lure 
of  Rock  Hudson  and  Doris  Day,  the 
stars  of  the  boxoffice  smash,  “Pillow  Talk,” 
plus  another  light  and  entertaining  story 
by  Stanley  Shapiro  rthis  time  with  Paul 
Henning)  and  produced  by  Shapiro  and 
Martin  Melcher  (only  producer  Ross 
Hunter  is  missing),  results  in  a laugh  riot 
with  built-in  audience  appeal — and  that 
means  business  of  block-buster  propor- 
tions. 

“Lover  Come  Back,”  a salable  title  if 
ever  there  was  one,  even  if  it  has  little  to 
do  with  the  story,  has  other  tried-and-true 
ingredients,  such  as  Tony  Randall  in  the 
chief  supporting  role,  Eastman  Color  to  en- 
hance the  plush  Madison  Avenue  ad  agency 
settings  and  Miss  Day’s  chic  costumes  de- 
signed by  Irene — what  more  could  an  ex- 
hibitor ask  for  to  keep  his  patrons  happy? 

Under  Delbert  Mann’s  knowing  direc- 
tion, the  ruggedly  handsome  Hudson  gives 
his  best  comedy  portrayal  to  date.  During 
the  action,  he  impersonates  a bearded 
Greenwich  Village  beatnik  who  pretends 
to  be  woman-shy  and  the  star  milks  this 
situation  foi*  all  it  is  worth  in  hilarity. 
Granted  that  the  story  is  filled  with 
cliches  and  that  each  is  repeated  several 
times,  the  audience  howls  are  so  loud  and 
long  that  some  of  the  dialog  is  drowned 
out.  Among  these  gags  is  a laboratory  ex- 
plosion bit  which  hits  Tony  Randall  three 
different  times  and  the  recurrent  appear- 
ance of  two  amazed  onlookers  each  time 
Hudson  is  being  pampered  by  Miss  Day. 
Also  used  to  good  effect  is  the  split-screen 
technique  as  Hudson  and  Miss  Day  insult 
each  other  via-telephone — a variation  of 
the  “Pillow  Talk”  bathtub  phone  conver- 
sation. 

Miss  Day  handles  the  role  of  an  ad 


“LOVER  CO)ylE  BACK" 

A 7 Pictures  Corp.-Nob  Hill  Productions- 
Arwin  Productions  picture 
Released  by  Universal-International 
In  Eastman  Color.  Ratio:  1 .85-1 
Running  time:  107  minutes 


CREDITS 

Produced  by  Stanley  Shapiro  and  Martin 
Melcher.  Executive  producer,  Robert  Arthur. 
A 7 Pictures  Corp.-Nob  Hill  Productions-Arwin 
Productions  picture.  Directed  by  Delbert  Mann. 
Written  by  Stanley  Shapiro  and  Paul  Henning. 
Photography,  Arthur  E.  Arling,  A.S.C.  Art  di- 
rectors, Alexander  Golitzen  and  Robert  Clat- 
worthy.  Set  decorations,  Oliver  Emert.  Miss  Day's 
gowns  by  Irene,  jewels  by  Laykin  et  Cie.  Music 
by  Frank  DeVol.  Music  supervision,  Josepti 
Gershenson.  Film  editor,  Marjorie  Fowler,  A.C.E. 
Assistant  directors,  Ray  Gosnell  jr.  and  Doug- 
las Green.  Animated  title  and  optical  effects  by 
Pacific  Title. 

THE  CAST 


Jerry  Webster  . . 
Carol  Templeton 
Peter  Ramsey... 
Rebel  Davis  . . . 
J.  Paxton  Miller 
Dr.  Linus  Tyler. 

Millie  

Brackett  

Kelly  

F red  

Charlie  

Hadley  

Deborah  

Hodges  


....  Rock  Hudson 

Doris  Day 

. . . .Tony  Randall 

Edie  Adams 

Jack  Oakie 

. . .Jack  Kruschen 
. . . Ann  B.  Davis 
Howard  St.  John 
. . . . Karen  Norris 
...Jack  Albertson 
...Charles  Watts 

Joe  Flynn 

..Donna  Douglas 
. . .Ward  Ramsey 


Doris  Day  assures  Rock  Hudson  of 
her  love  for  him  in  this  scene  from 
“Lover  Come  Back.” 


agency  executive  with  her  customary 
aplomb.  Wisely,  in  this  business  world 
story,  she  warbles  two  songs  only  briefly, 
one  under  the  credits,  the  other  as  an  un- 
seen voice  penetrating  the  heroine’s 
thoughts. 

Randall  is  once  again  a scene-stealer, 
this  time  as  a wealthy  young  executive 
who  is  fully  aware  of  his  own  ineffectuality. 
Edie  Adams  is  well  cast  as  a sexy  model 
for  TV  commercials  and  Jack  Kruschen 
(the  meddling  doctor  of  “The  Apartment”) 
gets  the  utmost  in  humor  out  of  his  role 
as  Nobel  Prize-winning  scientist  whose  ex- 
periments usually  explode.  The  veteran 
Jack  Oakie,  as  a bourbon-drinking  south- 
ern millionaire,  Ann  B.  Davis,  Howard  St. 
John  and  Jack  Albertson  and  Charles 
Watts,  the  latter  two  as  the  recurring  on- 
lookers, are  for  effective  bits. 

In  the  story.  Rock  Hudson,  who  runs 
Tony  Randall’s  advertising  agency,  uses 
“unethical”  methods  to  secure  a floor  wax 
accoimt  from  a rival  account  executive, 
Doris  Day.  After  making  false  promises  to 
Edie  Adams,  a sexy  chorus  girl  who  helped 
to  entertain  the  floor  wax  magnate.  Rock 
is  forced  to  shoot  TV  commercials  for  a 
non-existent  product  VIP.  Hearing  of  this, 
Doris  is  determined  to  steal  the  VIP  “ac- 
count” and  she  mistakes  Rock  for  the 
chemist  who  is  hastily  trying  to  invent  the 
non-existent  product.  Doris  wines,  dines 
and  makes  a play  for  Rock,  who  pretends 
to  be  the  woman-shy  scientist.  When  she 
finally  learns  that  Rock  is  actually  her  ri- 
val account  executive,  Doris  is  frantic — for 
VIP  has  finally  been  invented.  The  candy 
with  an  alcohol  kick  gets  eveiTone  tight — 
and  Rock  and  Doris  married.  The  mairiage 
is  annulled  but,  nine  months  later,  the 
couple  is  reunited  in  the  maternity  ward. 

The  impressive  production  credits  list 
7 Pictures  Corp.,  Nob  Hill  Productions,  and 
Arwin  Productions — meaning  huge  profits 
in  store  for  Rock  Hudson,  Doris  Day,  Rob- 
ert Arthm-,  the  executive  producer,  and,  of 
course,  Universal-International.  The  pic- 
ture is  booked  for  a February  date  at  Radio 
City  Music  Hall,  where  U-I’s  “Pillow  Talk,” 
“Operation  Petticoat”  and  “Come  Septem- 
ber” rolled  up  long  runs. 


BOXOFFICE  ::  December  18,  1961 


9 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
ore  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percentage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


^ Alakazam  the  Great  (AIP) 

85 

150 

140 

65 

150 

140 

200 

135 

130 

133  1 

^ Armored  Command  (AA) 

100 

100 

125 

80 

90 

110 

100 

65 

200 

130 

no 

100 

80 

107 

Back  Street  (U-I) 

160 

300 

225 

100 

110 

125 

190 

150 

250 

190 

210 

140 

120 

160 

125 

125 

125 

85 

161 

^ Battle  at  Bloody  Beach,  The  (20th-Fox) 

150 

110 

80 

80 

100 

95 

80 

135 

125 

106 

^ Big  Gamble,  The  (20th-Fox) 

95 

120 

105 

175 

80 

50 

85 

100 

no 

90 

100 

70 

125 

90 

100 

§ Blast  of  Silence  (U-I) 

135 

80 

100 

125 

70 

102 

Blue  Hawaii  (Para) 

180 

300 

200 

110 

130 

290 

130 

250 

350 

350 

350 

300 

300 

100 

145 

200 

210 

226 

||  Breakfast  at  Tiffany's  (Para) 

140 

600 

150 

225 

260 

150 

180 

145 

400 

350 

200 

175 

200 

90 

190 

130 

115 

200 

150 

213 

^ Breathless  (F-A-W) 

120 

225 

100 

90 

120 

100 

150 

90 

120 

200 

135 

y Bridge,  The  (AA) 

175 

100 

150 

110 

150 

90 

200 

139  1 

Bridge  to  the  Sun  (MGM) 

100 

300 

80 

200 

80 

85 

85 

90 

125 

150 

no 

100 

65 

90 

100 

125 

105 

120 

350 

129  i 

Cold  Wind  in  August,  A (Aidort) 

300 

110 

150 

175 

100 

167  \ 

> Comoncheros,  The  (20th-Fox) 

140 

220 

130 

195 

95 

165 

200 

175 

150 

340 

100 

250 

150 

200 

170 

180 

175 

130 

200 

177  1 

Explosive  Generation,  The  (UA) 

80 

115 

100 

150 

100 

120 

65 

90 

90 

160 

107 

] Fanny  (WB) 

220 

250 

140 

255 

250 

135 

125 

155 

150 

325 

350 

200 

200 

200 

135 

225 

125 

150 

200 

150 

197 

^ Five  Golden  Hours  (Col) 

120 

75 

155 

100 

120 

65 

65 

90 

100 

100 

99  1 

French  Mistress,  A (F-A-W) 

130 

110 

90 

100 

110 

150 

90 

100 

150 

114  i 

Gambler  Wore  a Gun,  The  (UA) 

100 

100 

100 

90 

100 

98  1 

f General  della  Rovere  (Cont'l) 

125 

200 

130 

120 

150 

50 

90 

160 

195 

136 

^ Girl  With  a Suitcase  (Ellis) 

125 

130 

100 

130 

90 

80 

200 

122 

Great  War,  The  (Lopert) 

90 

100 

115 

100 

65 

100 

170 

106  1 

Green  Helmet,  The  (MGM) 

90 

75 

110 

100 

100 

50 

100 

90 

90 

89 

Greyfriors  Bobby  (BV) 

120 

200 

130 

150 

100 

110 

275 

125 

135 

235 

70 

100 

175 

no 

160 

120 

90 

95 

139  1 

1 Hand,  The  (AIP) 

100 

100 

100 

100 

100 

100  1 

II  House  of  Fright  (AIP) 

100 

100 

150 

130 

50 

100 

130 

109 

^ Hustler,  The  (20th-Fox) 

170 

275 

130 

185 

130 

200 

100 

275 

175 

180 

125 

150 

150 

120 

no 

195 

120 

150 

130 

100 

159 

§ La  Dolce  Vita  (Astor) 

220 

450 

160 

200 

190 

200 

600 

175 

325 

300 

200 

300 

300 

155 

200 

175 

75 

200 

246  \ 

Loss  of  Innocence  (Col) 

170 

70 

90 

75 

100 

150 

175 

75 

70 

108  1 

^ Magic  Boy  (MGM) 

75 

100 

80 

100 

75 

75 

84  1 

Mon  in  the  Moon  (Trans-Lux) 

90 

110 

100 

135 

no 

190 

150 

225 

139  1 

1 Mask,  The  (WB) 

120 

125 

120 

95 

90 

125 

100 

85 

115 

90 

90 

145 

150 

112 

% Mr.  Sardonicus  (Col) 

225 

125 

100 

65 

70 

105 

no 

135 

90 

120 

150 

100 

100 

115 

'%  Paris  Blues  (UA) 

130 

250 

120 

215 

150 

125 

200 

135 

180 

135 

100 

150 

130 

195 

135 

125 

250 

200 

163 

% Pirates  of  Tortuga  (20th-Fox) 

75 

100 

70 

85 

100 

100 

100 

90  1 

^ Pit  and  the  Pendulum,  The  (AIP) 

200 

150 

225 

200 

100 

190 

145 

175 

200 

135 

160 

250 

400 

90 

150 

250 

200 

189  1 

^ Portrait  of  a Mobster  (WB) 

100 

160 

115 

80 

100 

100 

100 

100 

90 

100 

70 

90 

90 

75 

100 

90 

70 

96  1 

1 Susan  Slade  (WB) 

140 

175 

175 

120 

100 

180 

120 

200 

210 

205 

200 

150 

125 

no 

135 

195 

200 

175 

162  1 

^ Teenage  Millionaire  (UA) 

100 

100 

120 

65 

100 

90 

96  I 

P Town  Without  Pity  (UA) 

130 

175 

100 

175 

110 

110 

140 

110 

125 

140 

100 

100 

90 

175 

100 

135 

126  1 

^ Two  Women  (Embassy) 

150 

225 

105 

165 

150 

500 

150 

150 

200 

100 

200 

125 

195 

105 

100 

100 

170  i 

I World  by  Night  (WB) 

100 

100 

130 

120 

100 

95 

150 

200 

125 

100 

100 

120  i 

I X-15  (UA) 

85 

85 

120 

85 

90 

105 

105 

no 

65 

100 

75 

100 

100 

100 

90 

75 

93  1 

1 TOP  HITS 

1 — °'  — 

1 THE  WEEK 

^ Individual  runs,  not  an  average, 

p Pictures  with  less  than  the  runs 

P do  not  appear  in  the  chart  above. 

1.  Blue  Hawaii 

(Para) 

3.  Comancheros,  The  (20th-Fox) 

1 

Memphis 

300 

Omaha 

....180 

Milwaukee 

300 

2.  Susan  Slade  (WB) 

4.  Town 

Without  Pity  (UA) 

Boston 

....175 

Memphis 

200 

1 

Omaha  ... 

195 

1 

Offbeat  Pair  Scores 
High  in  Mill  Cily 

MINNEAPOLIS — Stormy  weather  which 
dumped  over  eight  inches  of  snow  on  the 
city  plus  the  start  of  the  pre-Christmas 
slump  put  the  skids  on  boxoffice  grosses. 
About  the  only  offering  which  did  much 
business  was  the  offbeat  duo,  “Shangri-La” 
and  “Nature  Holiday,”  which  opened  at  the 
Avalon  Theatre,  with  a rating  of  180  per 
cent.  All  other  attractions  rated  average  or 


below. 

(Average  Is  100) 

Academy — King  of  Kings  (MGM),  5th  wk 80 

Avalon — Shangri-La  (Brenner);  Nature  Holiday 

(Brenner)  return  run  180 

Century — South  Seos  Adventure  (Cinerama),  5th 

wk.,  reissue 80 

Gopher — Blue  Hawaii  (Para),  3rd  wk 100 

Lyric — Bachelor  in  Paradise  (MGM),  4th  wk.  ..100 

Mann — Susan  Slode  (WB),  3rd  wk 100 

Orpheum — White  Christmas  (Para),  reissue 80 

State — The  Comancheros  (20th-Fox),  3rd  wk.  100 
Suburban  World — The  Mark  (Cont'l),  3rd  wk...  80 


Uptown — Man  in  the  Moon  (Trans-Lux),  2nd  wk.  90 
World — Breakfast  at  Tiffany's  (Para),  7th  wk.  80 


NEW  TENT  MEMBERS — Twenty  new  members  of  Variety  Tent  14  are  shown 
here  immediately  following  their  initiation  at  Fazio’s  in  Milwaukee.  Seated,  left 
to  right:  Jack  Davis,  Father  Matthew  Scott,  Elmer  W.  Roller,  Jerry  Levy,  Jack 
Dionne,  Leo  R.  Weinshel,  Robert  B.  Hin.tin  and  David  Routt.  Standing:  William 
H.  Nichol,  Herbert  Copelan,  Ralph  Barnes,  Johnny  Logan,  Howard  A.  Ross,  Ardin 
A.  Muchin,  Maurice  Ostrow,  Russ  Mortenson,  Frank  Hughes,  Rudolph  J.  Mud- 
roch,  Joseph  T.  Weinfiu-ter  and  Edward  Ditloff. 


Gene  Van  Norman,  87,  Still  atTheatre 
After  50  Years  in  the  Show  Business 


New  Combo  Joins  List 
Of  Omaha  Holdovers 
OMAHA  — Five  downtown  theatres 
showed  holdovers  last  week  and  every  one 
did  average  or  better  business.  At  the  State, 
“Bachelor  in  Paradise”  reached  116  per 


cent  of  average  in  its  third  week. 

Admiral — Guns  of  the  Black  Witch  (AlP);  The 

Lost  Battalion  (AlP)  110 

Cooper — Seven  Wonders  of  the  World  (Cinerama), 

2nd  wk 175 

Dundee — The  King  and  I (20th-Fax),  reissue, 

2nd  wk 150 

Omaha — Susan  Slade  (WB),  2nd  wk 100 

Orpheum — The  Comancheros  (20th-Fox),  2nd  wk.  100 

State — Bachelor  in  Paradise  (MGM),  3rd  wk.  ..115 


No  New  Films  Appear 
On  Milwaukee  Scene 
MILWAUKEE  — “White  Chinstmas,” 
playing  a second  week  in  the  neighborhood 
first-run  Tower,  led  the  city  in  attendance 
with  a ringing  300.  “Search  for  Paradise” 
in  its  eighth  week  at  the  Palace,  still  was 
attracting  exceptional  patronage. 


Downer — La  Dolce  Vita  (Astor),  4th  wk 150 

Palace — Search  for  Paradise  (Cinerama),  8th  wk.  200 
Riverside — Bachelor  in  Paradise  (MGM),  3rd  wk.  100 
Strand — ^one  With  the  Wind  (MGM),  reissue  . . 90 

Times— Loss  of  Innocence  (Col),  2nd  wk 65 

Tower — White  Christmas  (Para),  reissue,  2nd  wk.  30C 

Towne — Blue  Hawaii  (Para),  2nd  wk 175 

Warner — Susan  Slade  (WB),  2nd  wk 150 

Wisconsin — The  Comancheros  (20th-Fox),  3rd  wk.  150 


MILWAUKEE — A few  lines  In  a recent 
issue  of  Boxoffice  to  the  effect  that  Eu- 
gene Van  Norman,  manager  of  the  local 
Times  Theatre,  had 
celebrated  his  87th 
birthday,  and  close  to 
50  years  in  show 
business,  brought 
many  congratulatory 
letters  from  Los  An- 
geles, New  York  and 
other  sections  of  the 
country. 

Van  was  o v e r - 
whelmed  to  hear 
from  many  of  the 
boys  with  whom  he 
Eugene  Van  Norman  was  associated.  He 
assures  that  “there’s  plenty  of  pep  left 
in  this  old  boy!” 

In  1920,  Van  Norman  was  a registered 
pharmacist  at  Oshkosh,  Wis.,  and  even 
then  had  showmanship  in  his  blood,  for 


at  his  grand  opening,  he  hired  the  biggest 
band  in  town  to  play  out  in  front  of  his 
new  establishment.  As  the  years  flew  by, 
he  became  interested  in  the  ballyhoo  of 
the  theatre,  and  in  1928  finally  “gave  in.” 
His  career  in  the  show  business  then  began 
when  he  leased  the  Parkway  Theatre  here. 
In  1929,  he  opened  the  National  Theatre, 
then  under  the  George  Fischer  banner. 

A year  later,  he  went  on  the  road  for 
MGM,  covering  the  Wisconsin  and  Michi- 
gan territory.  “A  couple  of  years  of  this,” 
says  Van,  “and  I decided  to  stake  down  in 
one  spot,  and  was  offered  the  Venetian 
Theatre,  then  operated  by  Universal.  I 
managed  this  house  for  a short  period, 
and  was  then  appointed  district  manager, 
with  the  Venetian,  Egyptian,  State  and 
Downer  houses  under  my  supervision. 

“I  even  had  a crack  at  having  charge 
of  the  Warner  circuit  for  a short  time.” 

(Continued  on  NC-4) 


MINNEAPOLIS 


MINNEAPOLIS 


K 

^ A Merry  Christmas — A Happy  New  Year 

^ From  All  of  Us  to  All  of  You 

i UNIVERSAL-INTERNATIONAL 

K Kenneth  Adams  John  Malmberg 


Chuck  Bliss 
Chet  LeVoir 


Roy  Miller 
Glenn  Wood 


i 

Seasons  Greetings  g 

To  All  Our  Friends  and  Industry  Members  i 

INDEPENDENT  FILM  | 

DISTRIBUTORS,  INC.  | 

Abbott  Swartz  J.  Eph  Rosen  g 

Gen  Kudzia  Marge  Rosch  ^ 

1 

74  Glenwood  Ave.  Minneapolis,  Minn.  ^ 

Telephone  FE  8-7013  g 

2 

65255S!^5ag532g55?g55ag?3255  J2g?J2g552g?52g5  J255SSs5;a05J25532gEJ2g5J!:g5  52^5  3255  J2£ 


BOXOFFICE  ::  December  18,  1961 


NC-1 


MINNEAPOLIS 


pioneer  Theatres  managers  held  a one-day 
meeting  in  Carroll,  Iowa,  recently  to 
plan  holiday  bookings.  Attending  were  Don 
Smith,  Minneapolis,  general  manager; 
Gordon  McKinnon,  Spencer,  Iowa,  district 
manager,  and  all  managers  of  the  circuit’s 
theatres  in  Iowa  . . . Genevieve  Donovan, 
cashier  at  Columbia,  has  been  on  jury  duty. 

Marilyn  Pepin,  secretary  in  the  Mann 
Theatres  office,  is  resigning  to  be  maiTied 
December  30  to  Roland  Brule  of  Crookston. 
They  will  live  in  Crookston.  New  in  the 
Mann  Theatres  office  are  Patty  Anderson 
and  Ruth  Mam-soth  . . . Exhibitors  on  the 
Row  were  Sid  Heath,  Wells;  Dan  Peterson, 
Brookings,  S.  D.;  Paul  Perrizo,  Blue  Earth 
and  Winnebago;  Harold  Schleis,  Rib  Lake, 
Wis.,  and  Mrs.  Sigurd  Olson,  Stanley,  Wis. 

Bemiece  Roth,  clerk  at  Paramount  in 
Chicago,  was  in  to  help  move  Paramount’s 
accounting  department  to  Chicago.  The 
local  exchange  is  one  of  six  in  the  mid- 
west whose  accounting  is  being  moved  to 
Chicago.  Harold  Schneider,  former  office 
manager-cashier  at  Paramount  here  was 
transferred  to  Chicago  as  office  manager 
and  regional  accounting  clerk.  All  thea- 
tres in  the  Minneapolis  zone  have  been 
asked  to  send  remittances  for  Paramount 
product  to  Chicago. 


Robert  Utecht  has  been  named  manager 
of  the  St.  Louis  Park  Theatre.  He  replaces 
John  Kirby,  who  was  named  manager  of 
Convention  Center  in  suburban  Blooming- 
ton . . . Christensen  & Holmes  has  re- 
opened the  Star  Theatre  at  Stewart,  closed 
since  1956  . . . Warren  Branton,  former 
salesman  at  AIP,  is  recuperating  at  his 
brother  John’s  home  after  being  hospital- 
ized . . . Bill  Levy,  operator  of  the  Heights 
Theatre,  said  that  now  that  remodeling 
of  that  theatre  is  completed,  work  soon 
will  start  on  remodeling  the  Parkway  Thea- 
ti'e,  which  his  son-in-law  Mel  Lebewitz 
operates,  and  on  the  Midtown  at  St.  Paul, 
which  his  son  operates. 

Roy  Fleischbein,  head  of  service  for  Na- 
tional Screen  Service,  will  retire  January  1. 
He  has  been  with  the  exchange  for  about 
19  years  and  previously  was  with  Minne- 
sota Amusement  Company  for  17  years  . . . 
Dahlstrom  & Weinberger  is  remodeling  the 
front  and  redecorating  the  Iowa  Theatre 
at  Emmetsburg  for  United  Theatres  of 
Des  Moines.  New  carpeting  also  is  being 
installed  . . . Bill  Burke,  office  manager 
at  MGM,  will  leave  Friday  (22)  for  a vaca- 
tion in  Michigan  and  Florida  . . . MGM’s 
Christmas  party  was  held  Saturday  (16) 
at  the  Lilac  Lanes  cafe. 


Arias  to  Supply  Films 
For  Holland  Lines 

NEW  YORK — Arias  Quality  Pictures  has 
been  named  as  exclusive  purchasing  agent 
for  motion  pictures  shown  on  the  Holland- 
America  Line’s  seven  passenger  ships,  the 
Rotterdam,  Nieuw  Amsterdam,  Statendam, 
Maasdam,  Ryndam,  Noordam  and  Wester- 
dam,  according  to  Henry  R.  Arias,  presi- 
dent, and  Albert  A.  Van  L.  Maas,  deputy 
general  manager  of  Holland-America. 

Sanford  W.  Weiner  has  been  named 
general  manager  of  a special  department 
of  Arias  Quality,  handling  these  Holland- 
America  ships.  Arias  war  the  organizer 
and  president  of  Modern  Film  Corp.,  which 
supplied  the  film  programs  for  many  of 
the  steamship  lines. 


Don  Walls  New  Manager 
Of  Valley  City  Theatres 

VALLEY  CITY,  N.  D.— Don  Walls,  who 
has  been  affiliated  with  motion  picture 
theatres  in  Oklahoma  City  for  the  last 
eight  years,  is  the  new  manager  of  the 
Omwich  and  Filler  theatres.  He  and  his 
family  have  taken  up  residence  here. 

Walls  succeeded  Charles  Meister,  who 
was  transferred  to  the  Hollywood  Theatre, 
Sioux  City,  Iowa,  after  being  in  Valley 
City  a year  and  a half.  Meister  was  active 
in  the  Junior  Chamber  of  Commerce,  the 
Elks  and  Town  and  Country  club. 


MINNEAPOUS 


MINNEAPOLIS 


Merry  Christmas 
Happy  New  Year! 
DON  LYONS 

BOXOFFICE 
Minneapolis 


t Season's  Greetings  | 

I I 

H A Merry  Christmas  and  A Happy  New  Year  i| 

^ From  the  Five  of  Us  to  Our  Friends  1 

^ Eddie  Burke,  Zone  Manager 

Salesmen:  Lon  Eichten,  Larry  Fuehrer, 

Bob  Helmerson  & Jim  McDonald 

Alexander  Film  Company 

43G2  Coolidge  Avenue  Minneapolis  24,  Minn. 
Telephone  WA  2-3452 


•b. 

Heartiest  Wishes  for  the  Holiday  » 

Season  and  the  Coming  Year  g 

FROM  I 

COLUMBIA  PICTURES 

Byron  M.  Shapiro,  Branch  Manager 
Jack  J.  Hollischer,  Office  Manager 

Salesmen: 

Irving  Braverman,  Roger  Dietz 
Sidney  Lax,  Bob  Branton 
Bookers: 

Marvin  Maetzold  Fred  Finnegan  Larry  Bigelovr 
1100  Currie  Ave.  Minneapolis,  Minn. 


I LEO'S  MINNEAPOLIS  GANG 
EXTENDS 

Best  Wishes  for  a Merry  Christmas 

and  a Prosperous  New  Year  S 

LEROY  SMITH:  Branch  Manager  | 

JOHN  PILMAIER:  Assistant  Branch  Manager  X 

WILLIAM  BURKE:  Office  Manager  ^ 

Salesmen:  CHARLES  STOFLET,  TOM  LUTZ  | 

Bookers:  DON  DALRYMPLE,  DICK  MROCEK,  i 

DAVID  SYLVESTER  | 

Head  Shipper:  HARVEY  LINDELL 

*®Jr«!¥WsSc«i«r8!!sS^^ 


NC-2 


BOXOFFICE  ::  December  18,  1961 


CENTURY  ALL-TRANSISTOR 
■ SOUND  SYSTEM 


!■  PENTHOUSE  REPRODUCER. 


A “miracle  of  modern  science."  A 
complete  theatre  sound  system  in 
a 17"  cabinet.  No  tubes,  trans- 
formers, relays,  complex  switches. 
All  switching  is  electronic. 


Century-Ampex  4-channel  magnetic. 
Century  reproducer  with  exclusive 
Ampex  magnetic  cluster.  (Clusters 
available  for  replacement  on  all 
reproducers.) 


3b  century  70  MM  35  PROJECTOR  (or  standard  35  mm). 


By  Better  Business  we  mean: 

* Better  projection  and  sound  therefore  in- 
creased patronage 

* Less  equipment  trouble  and  lower  mainte- 
nance 

It  may  be  costing  you  more  to  maintain  your 
present  equipment  than  to  own  a modem  in- 
stallation. Many  exhibitors  know  that  recent 
technologic  advances  have  been  so  great  as  to 


make  their  present  projection  and  sound 
equipment  completely  obsolete  — and  this  does 
effect  theatre  attendance. 


For  better  business  your  audience  wants  and 
deserves  the  best. 


Your  Century  theatre  supply  dealer  is  pre- 
pared to  advise  you  on  modernizing  your 
theatre  — the  latest  improvements  come  to  you 
from  Century. 


PLAN  FOR 


The  only  American  made  projector  for  70mm  and  35mm  films. 


1 


See  your  Century  dealer  or  write  . . . 

CENTURY  PROJECTOR  CORPORATION 


NEW  YORK  19,  N.  Y. 


SOLD  BY 


Quality  Theatre  Supply  Co. 


Des  Moines  Theatre  Supply  Co. 


1515  Davenport  St. 
Omaha,  Nebrasko 


1121  High  St. 
Des  Moines  9,  lowo 


Minneapolis  Theatre  Supply  Co. 


75  Glenwood  Ave. 
Minneapolis  2,  Minn^oto 


BOXOFTICE  ::  December  18,  1961 


NC-3 


Gene  Van  Norman,  8 7,  Still  at  Theatre 
After  50  Years  in  the  Show  Business 


(Continued  from  NC-1) 

In  the  years  that  followed,  Van  moved 
about  considerably.  Joining  the  Saxe  cir- 
cuit, he  managed  the  Modjeska  for  a short 
period.  Next  he  was  moved  over  to  manage 
the  Uptown,  where  he  remained  for  13 
years  under  Harold  Fitzgerald,  who  headed 
the  then  Fox-Wisconsin  chain  as  general 
manager. 

"I  guess  Fitz  had  a lot  of  confidence 
in  me  in  those  days,”  Van  Norman  said. 
“I  suppose  I had  some  of  that  old  get-up- 
and-go-spirit  which  he  liked  and  at  all 
times  tried  to  instill  in  all  his  theatre 
managers.  When  you  worked  under  Fitz, 
you  either  worked  or  else!  At  any  rate, 
during  those  years,  he’d  frequently  tell 
me  to  go  over  to  a given  theatre  and  get 
the  house  going.  When  he  was  satisfied 
that  things  were  in  good  shape  and  the 
grosses  at  the  proper  level,  I’d  find  myself 
back  at  the  Uptown  again.” 

Van  won  more  prizes  and  established 
more  records  in  those  days  than  he  cares 
to  enumerate.  He  won  every  war  bond 
drive  (sold  $45,000  in  one  campaign),  and 
in  a contest  involving  61  theatres,  placed 
first  in  grosses! 

Some  years  later,  he  managed  the  Var- 
sity Theatre,  where  he  was  host  to  Lau- 
ritz  Melchior  and  Ted  Lewis  and  many 
other  big  names  of  the  period.  He  said: 
“I’d  been  asked  by  Lewis  where  he  could 
do  a bit  of  gambling.  Some  one  in  the 
crowd  suggested  a couple  of  spots,  and 
Ted  immediately  called  a cab  and  lit  out 
for  the  well  known  night  clubs  famous 


for  this  sort  of  indulgence.  Well,  anyway, 
Ted  lost  his  shirt,  yet  was  as  happy  as  a 
lark.  Never  complained.” 

Van’s  last  move  was  to  take  over  the 
management  of  the  Times  Theatre  for  the 
L.  F.  Gran  circuit,  and  he’s  been  there 
for  the  past  12  years,  although  the  house 
is  now  in  the  Marcus  Theatres  lineup, 
with  Don  Baier  in  charge  of  both  the 
Times  and  Tosa  theatres. 

At  87,  most  exhibitors  agree  that  Van 
is  one  of  the  oldest  showmen  still  operating 
in  the  midwest.  He  was  hailed  by  the  late 
Will  Hays  for  his  bond  drive  successes:  he 
received  numerous  citations  for  his  activi- 
ties in  Red  Cross  campaigns:  he  was  presi- 
dent of  the  Motion  Picture  Theatre  Ass’n, 
and  today  he  is  a member  of  the  Mayor’s 
Motion  Picture  Commission,  and  is  on 
numerous  civic  committees. 

Van  says  he  likes  to  think  he  was  instru- 
mental in  bringing  the  MPTOA  convention 
here  one  year.  He  says:  “They  sent  me  to 
Boston  and  I managed  to  convince  them 
they  should  hold  the  convention  in  Mil- 
waukee, which  they  did  in  1926. 

“There  was  always  something  doing  in 
those  days,”  he  concluded.  “It  seemed  as 
though  some  one  or  special  groups  were 
continually  trying  to  get  bills  through  at 
Madison  which  would  hurt  the  motion 
picture  theatres.  Many’s  the  time  Fitz  and 
I went  down  there,  spread  a little  cheer, 
handed  out  a flock  of  passes  to  the  legis- 
lators, and  got  a few  things  accomplished. 
Even  at  this  late  stage  of  the  game,  I’ve 
never  regretted  a moment  I’ve  been  in 
show  business.” 


Cooper  Hosts  Seniors 
At  Christmas  Parties 

OMAHA — Hundreds  of  Omahans  in  the 
senior  citizen  division  turned  out  for  the 
second  annual  Golden  Age  Christmas  party 
given  by  the  Cooper  Foundation  Theatres 
at  the  State  Theatre. 

Because  of  the  popularity  of  the  event, 
there  were  three  shows,  on  Thursday,  Fri- 
day and  Saturday  mornings.  Members  of 
the  Golden  Age  Movie  Club  were  guests  of 
the  Cooper  Foundation  and  all  the  women 
members  received  a rose.  Refreshments  of 
cookies  and  coffee  were  served. 

Jack  Klingel,  city  manager  for  Cooper, 
said  the  membership  last  year  was  3,600. 
This  year  the  membership  has  reached 
5,000.  While  the  Chi'istmas  party  didn’t 
bring  out  all  the  members,  Klingel  said 
that  probably  50  per  cent  attended. 

Golden  Age  members  may  attend  either 
the  State  or  Dundee  theatres  at  half  price. 
Any  person  60  years  of  age  or  above  may 
join.  On  their  birthdays,  cards  are  mailed 
to  them  allowing  them  to  attend  with  one 
other  person  at  the  senior  citizens’  rate. 

For  the  Golden  Age  Christmas  party, 
cards  were  mailed  to  the  senior  citizens 
asking  them  to  fill  in  the  day  they  planned 
to  attend. 

“We  get  many  letters  and  personal  com- 
ments on  how  much  the  senior  citizens 
appreciate  this  consideration,”  Klingel 
said.  “And  the  roster  continues  to  climb. 
It  brings  a lot  of  them  to  the  movies,  too.” 


Reduced  Price  to  Shoppers 
WILLIMANTIC,  CONN.— Gilbert  Gioia, 
resident  manager  for  Stanley  Warner  at 
the  Capitol  Theatre,  has  a new  shoppers’ 
special  plan,  admitting  all  female  patrons 
at  reduced  price,  50  cents,  on  Thursdays. 


MINNEAPOLIS 


MINNEAPOLIS 


Season's  Greetings 

INDEPENDENT  FILM 
SERVICE,  INC. 

JACK  BRADLEY 
AND  STAFF 

72  Glenwood  Ave.  Minneapolis,  Minn. 


I 


HAZELTON  and  DYNES 

Theatre  Film  Buying  Service 

16  North  7th  Street, 

Minneapolis  3,  Minn. 

BOB  HAZELTON  DICK  DYNES 


P, 

P, 

P 

P 


Holiday  Greetings 
and  Best  Wishes  for  1962 

MIDLAND  POPCORN  CO. 

I 

67  Eighth  Avenue  Northeast 
^ Minneapolis  13,  Minnesota 

I FED  3-0434 


Season's  Greetings 

%****» 

lo 

NATIONAL  THEATRE 
SUPPLY  CO. 

56  Glenwood  Ave.  Minneapolis,  Minn. 

Tel.  FED  2-8273 


NC-4 


BOXOFFICE  : : December  18,  1961 


MINNEAPOLIS 


i? 


^reetin^d 


MINNEAPOLIS 


it- 


Season  s Greetings 

from 

DAHLSTROM  & WEINBERGER 

Theatre  Decorating  by  Experts 


FREE  ESTIMATES  • SKETCHES 

72  Glenwood  Ave.  Minneapolis,  Minn. 

Tel.  FED  5-2203 


A Merry  Christmas 
A Happy  New  Year 

Health  and  Prosperity  for  1962 
Are  My  Best  Wishes  for 
All  Industry  Members 
and  Friends 

TOM  BURKE 

220  Pantages  Bldg.  Hennepin  Ave.  at  7th  St. 
Minneapolis,  Minn. 

Federal  8-3841 


A Merry  Christmas 


A Happy  New  Year 


From 


EDDIE  RUBEN  AND  HIS 
WELWORTH  THEATRES 
AND  STAFF 

We  Wish  You  all 
HEALTH  AND  PROSPERITY 

Eddie  Ruben  Harry  Greene 

Tom  Ruben  Bess  Crane 

Dorothy  Crane  Lois  Favaro 

704  Hennepin  Ave.  Minneapolis,  Minn. 

Best  Wishes  for  the  Holidays 

From 

TWENTIETH  CENTURY-FOX 

M.  A.  Levy,  Branch  Manager 


Salesmen:  Harold  Lundquist,  Morrie  Buell, 

Earl  Wilson,  Bob  Levy 
Head  Booker:  Ben  Lander 
Bookers:  Lee  Campbell,  Gertrude  Weber 
Publicity  Director:  Lou  Orlove 
1015  Currie  Ave.  Minneapolis,  Minn 


Season  s Greetings 

A Merry  Christmas  A Happy  New  Year 

Health  and  Prosperity 
From  All  of  Us  to  All  of  You 

NORTHWEST  THEATRE  CORP. 

1104  Currie  Ave.  Minneapolis,  Minn. 

Tel.  FE  6-8669 

Comprising  a group  of  some  75  of  the  territory's 
exhibitors  and  others 

Buying  and  Booking  Pictures 
Paul  Lundquist  Dorothy  Duray 

Dick  Toilette  Dolores  Lundquist 


BOXOFFICE  ::  December  18,  1961 


i 


I \ 


Best  Wishes  For  1962 
The  Best  of  Health  and  Prosperity 

WARNER  BROTHERS 

111  N.  Eleventh  St.  Minneapolis  3,  Minn. 
MIKE  ADCOCK 

RUSS  MCCARTHY 

CLAUDE  DICKINSON 

BILL  WESTERMAN 

I DENNIS  AUGUSTINE 

«fSf«aSr«SSra?jsrassia^^ 

Best  Wishes  for  the  Holidays 

From  All  of  Us  to  All  of  You 

PARAMOUNT  PICTURES 


f 1 


J.  T.  McBride,  Branch  Manager 
Forrie  Myers,  Sales  Manager 
Harold  Schneider,  Office  Manager 
Bonnie  Lynch,  Booking  Manager 
Salesmen: 

Joe  Rosen  Birger  Ronning 

Bookers: 

Roger  Germann  Ernie  Lund 

Andy  Anderson,  Cashier 

1104  Currie  Ave.  Minneapolis,  Minn. 


«5^sr«?Sr««Sr«iSr«Sjrti?«T«^^ 

Best  Wishes,  for  the  Holiday  Season 
and  a Happy,  Healthful  New  Year 
to  All  Our  Friends  in  the  Industry 

TED  MANN 

And  Associates 


MINNEAPCLIS,  MINN. 


NC-5 


MILWAUKEE 


^^ITI  and  WKOW  were  among  a number 
of  television  stations  that  canceled  a 
showing  of  “Bus  Stop”  because  “portions 
were  not  suitable  for  family  viewing.” 
Roger  LeGrand,  general  manager  of  WITI, 
said  the  program,  usually  seen  here  from 
8 to  9 p.m.,  would  be  seen  at  the  normal 
time  the  following  week.  LeGrand  asserted 
that  the  ABC  network  previewed  the  show 
in  a closed  circuit  the  previous  week,  to 
let  stations  make  their  own  decisions  on 
its  plot. 

Judging  from  the  overflow  attendance  at 
the  screening  of  “Flower  Drum  Song,”  the 
picture  which  opens  at  the  Towne  Theatre 
here,  should  do  a landoffice  business.  U-I 
Manager  Pat  Haloran  greeted  his  guests  at 
the  door,  and  when  it  became  necessary  to 
seat  them  in  the  first  two  rows  (or  remain 
standing)  he  began  to  fear  for  late  ar- 
rivals. It  does  a branch  manager’s  heart 
good  to  have  his  screening  room  packed 
with  exhibitors. 

The  Wauwatosa  Committee  on  Movies, 
Audio  and  Television  (COMBAT)  met  re- 
cently and  approved  action  to  seek  show- 
ing of  more  pictures  suitable  for  young 
people  on  Friday  nights  and  Sunday  after- 
noons. Reference,  in  particular,  was  to 
the  Tosa,  a neighboi’hood  theatre  man- 
aged by  Don  Baier,  who  explained  to  the 
group  that  while  he  was  limited  in  his 
control  over  the  booking,  he  would  take 
the  matter  up  with  the  management.  Mem- 
bers of  COMBAT  said  large  numbers  of 
junior  and  senior  high  school  pupils  at- 
tended the  Friday  night  show.  Baier  says 


he’s  coming  up  with  a few  ideas  which 
should  offset  some  of  the  problems. 

The  one  question  Filmrow  keeps  asking 
is  how  Ben  Marcus  manages  to  keep  tab 
on  his  far  flung  interests.  He  heads  the 
chain  of  theatres  bearing  his  name,  in 
addition  to  interests  in  hotels,  motels, 
bowling  alleys,  restaurants,  real  estate,  in- 
vestments and,  well,  you  name  it,  he’s  no 
doubt  involved.  The  latest  announcement 
is  that  another  unit  will  be  added  to  his 
Big  Boy  restaui-ant  chain  (the  7th),  which 
will  be  located  on  Fifth  and  the  Avenue. 
And  as  though  he  isn’t  on  enough  com- 
mittees civicwise,  he’s  been  appointed  to 
head  the  committee  on  special  gifts  for 
the  1962  March  of  Dimes,  according  to 
William  C.  Goodnough,  vice-president  and 
general  manager  of  WISN-TV.  Also  chosen 
were  Grace  Abramson,  president  of  the 
Better  Films  Council,  as  chairman  of  the 
clubs  and  organizations  committee,  along 
with  Gertnide  Puelicher,  radio  and  tele- 
vision commentator  and  writer,  who  will 
be  in  charge  of  special  gifts  and  founda- 
tions. 

Barbara  Perry,  secretary  to  Carroll  Mor- 
ten, Allied  Artists  manager,  went  to  Mount 
Sinai  hospital  for  surgery  . . . Bill  Exton, 
Roosevelt,  Kenosha,  and  Jack  McWilliams, 
Portage  Theatre,  Portage,  were  in,  booking. 


Worcester  Park  Seeks  Rentals 
WORCESTER — The  Park  Arts  Theatre, 
which  recently  adopted  an  art  film  policy, 
is  advertising  its  availability  for  rentals  by 
groups  and  parties  during  afternoons. 


Two  20th-Fox  Pictures  Set 
For  Christmas  Showings 

NEW  YORK  — Two  20th  Century-Fox 
Cinemascope  pictures,  “The  Second  Time 
Around”  and  “The  Innocents,”  the  latter 
a January  release,  will  open  in  New  York 
as  Christmas  attractions  on  Broadway. 

“The  Second  Time  Around,”  in  Cinema- 
Scope  and  De  Luxe  Color,  with  Debbie 
Reynolds  stan'ed,  will  open  at  the  Para- 
mount Theatre  December  22,  following  the 
current  “The  Comancheros.” 

“The  Innocents,”  produced  in  England 
by  Jack  Clayton  with  Deborah  Kerr 
starred,  will  open  December  25  at  the  Cri- 
terion in  Times  Square  and  the  east  side 
72nd  Street  Playhouse. 

“The  Innocents”  will  replace  Otto  Pre- 
minger’s “Advise  and  Consent,”  which  was 
originally  scheduled  as  the  Christmas  at- 
traction at  the  Criterion.  The  national  re- 
lease of  “Advise  and  Consent,”  being  dis- 
tributed by  Columbia  Pictures,  has  been 
delayed  until  after  the  completion  of  the 
touring  company  of  the  stage  play,  which 
is  booked  until  late  May  1962. 


$L000  Damage  From  Fire 
In  Sheboygan,  Wis.,  Rex 

SHEBOYGAN,  WIS.— Fire  in  the  base- 
ment of  the  Rex  Theatre,  originating  in 
hot  ashes,  caused  an  estimated  $1,000 
damage,  according  to  a report  by  fire  chief 
Ray  Dionne.  The  ashes  ignited  hber-board 
trash  barrels,  which  in  turn  set  fire  to 
three  wooden  doors  and  door  frames  of 
rooms  next  to  the  boiler  room.  Smoke  then 
spread  through  the  building. 

Smoke  damage  was  estimated  at  $500 
and  fire  damage  at  $500. 


MINNEAPOLIS 


MINNEAPOLIS 


I 

Season  s Greetings  | 

Merry  Christmas — Happy  New  Year 

LOMAC  DISTRIBUTION  CO. 

JOE  LOEFFLER 

72  Glenwood  Ave.  Minneapolis,  Minn. 

Tel.  FED  5-2203 

Holiday  Greetings  I 

QUAD-STATES 
THEATRE  SERVICE 

RALPH  PIELOW,  IR. 

72  Glenwood  Ave.  Minneapolis,  Minn.  £ 

Tel.  FED  5-4247  I 


HAPPY  HOLIDAYS 

RED  WAGON  PRODUCTS 

THE  RED  WAGON  GANG 

Minneapolis,  Minn. 

5?!ir«?sr«fsr«S!r«!!!srC!?!sjr«fs^ 

i ' ' 

HOLIDAY  GREETINGS 

and 

Best  Wishes  For  The  New  Year  £ 

PAUL  AYOTTE  r 

NA"nONAL  SCREEN  SERVICE  | 

I 654  Second  Ave.  N.  Minneapolis,  Minn 


NC-6 


BOXOFFICE  : : December  18,  1961 


Elmwood  Theatre  to  Close 
To  Install  New  Seats 

NEWARK — Eastern  Management  The- 
atres’ Elmwood  Theatre  will  close  tempo- 
rarily December  18  to  install  new  seats  and 
make  other  decorative  improvements,  ac- 
cording to  Robert  F.  Smerling,  president. 
The  theatre  will  reopen  December  22  in 
time  for  Christmas. 

During  the  closed  period,  the  theatre’s 
present  seating  capacity  will  be  reduced 
from  1,350  to  850  with  new  Griggs  Push- 
Back  chairs,  which  will  provide  a distance 
of  38  inches  between  the  rows  of  seats. 
A specially  constructed  smoking  section 
will  be  installed  on  the  main  floor  and  re- 
decorating of  the  lobby  and  auditorium 
will  also  be  made. 


Two  Composer  Assignments 
HOLLYWOOD — Paramount  hired  Cyril 
Mockridge  to  compose  the  score  for  John 
Ford’s  “The  Man  Who  Shot  Liberty 
Valance,’’  and  George  Duning  to  compose 
and  conduct  the  music  for  the  Amro  pro- 
duction, “Who’s  Got  the  Action,”  which 
Jack  Rose  will  produce. 


LINCOLN 


0ooper  Foundation  Lincoln  city  manager 
Dean  Ziettlow  will  be  back  in  town 
about  December  20  in  time  for  Christmas 
with  his  family.  He’s  out  in  Greeley,  Colo., 
relieving  the  manager  of  Cooper  Founda- 
tion’s theatre  there  . . . Family  members 
have  been  house  guests  of  Mrs.  Avis  Ruth- 
erford at  her  O street  apartment.  First 
were  her  brother  and  sister-in-law,  Mr. 
and  Mrs.  W.  L.  DeClue  of  Williamsport, 
Pa.,  and  then  a cousin,  Mrs.  Jane  Hayden 
of  Sheridan,  Wyo.  Mrs.  Rutherford  is  sec- 
retaiT  to  Bob  Livingston,  Nebraska  Theatre 
Owners  Ass’n  president. 

Pre-Christmas  activities  cut  down  on  the 
Joyo  Theatre  attendance,  but  several  of 
these  very  events  are  scheduled  for  morn- 
ing dates  at  the  Havelock  house.  One  is  a 
Santa  Claus  show  for  children  of  employes 
of  the  State  Farm  Mutual  Insurance  Co., 
held  on  the  16th.  Another,  for  boys  and 
girls  in  families  of  nearby  Goodyear  plant 
employes,  will  be  on  the  23rd.  Manager 
Clarence  Fi'asier  says  he  has  some  good 


shows  lined  up  during  the  holiday  week, 
and  after  the  first  of  the  year,  such  os 
“Blue  Hawaii,”  “The  Devil  at  4 O’clock” 
and  “Comancheros.” 

Lincoln  patrons  are  more  than  contribut- 
ing their  share  toward  current  audiences 
for  “Seven  Wonders  of  the  World”  now 
at  Cooper’s  Cinerama  in  Omaha.  Reserva- 
tions for  the  performances,  especially  on 
weekends,  are  being  received  at  Cooper 
Foundation  headquarters  in  Lincoln  from 
outstate  Nebraska  communities,  too  . . . 
“White  Christmas,”  in  song  or  on  the 
screen  is  always  good  for  a return  engage- 
ment dui’ing  the  holidays.  It  played  at  the 
Nebraska  Theatre  for  a week,  starting 
December  6.  “I  Bombed  Pearl  Harbor” 
started  on  Pearl  Harbor  Day  (7)  at  the 
Varsity.  “Susan  Slade”  moved  from  the 
Varsity  to  start  a second  run  at  the  State. 


Embassy’s  “The  Liberator,”  formerly 
titled  “Capri.”  stars  Rory  Calhoun  and 
Marina  Berti. 


MINNEAPOLIS 


MINNEAPOLIS 


eadon  d 


S.  E.  HELLER 
W.  H.  AKEN 

Grand  Rapids,  Minn. 


A MERRY  CHRISTMAS 
AND  A HAPPY  NEW  YEAR 

MIX  TRANSFER 
AIR  DISPATCH 


74  Glenwood  Ave.  Minneapolis,  Minn. 


Season  J ^i^eeting.6 

PROIECTION  SERVICE 
- & SUPPLY  CO. - " 

SAM  I.  SEGAL 

80  Glenwood  Ave.  Minneapolis  3,  Minn. 


THE  SEASON'S  GREETINGS  FROM 

BUENA  VISTA  FILM 
DISTRIBUTION  CO„  INC. 

(WALT  DISNEY  PRODUCTIONS) 

A Merry  Christmas — A Happy  New  Year 

Ji .AVRGN.  ROSEN,  Branch  Manager 

Martin  Bravermon,  Booker 
Donna  Hughes,  Secretary 
74  Glenwood  Aye.  Minnneapolis,  Minn. 


OUR  WISHES  FOR  YOU 

THE  MERRIEST  OF  CHRISTMASES 
THE  HAPPIEST  OF  NEW  YEARS 

NORTHWEST  SOUND  SERVICE 

73  GLENWOOD  AVE.  MINNEAPOLIS,  MINN. 

12  YEARS  OF  CONTINUOUS  SERVICE 
TO  THE  THEATRE  TRADE 


g A Very  Merry  Christmas  and  a 

Happy  and  Healthy  New  Year  to 
All  Our  Friends 

MORRIE  & ROSE  STEINMAN 

MORRIS  W.  STEINMAN  & ASSOCIATES 

1187  Lincoln  Ave.  St.  Paul,  Minn. 


" r » » 

a?s5r«SSre^?!ar«?sr«?Sre»^rt»^»t^Sr«^^ 


BOXOFnCE  ::  December  18.  1961 


NC-7 


DES  MOINES 

^ick  Glenn,  manager  of  the  Eastown  The- 
atre, is  enthusiastic  about  his  “South 
of  the  Border”  shows.  Glenn  has  started 
showing  Mexican-produced,  Spanish-lan- 
guage  films  on  Tuesday  nights.  Not  only 
ai-e  Mexicans  and  other  residents  of  Span- 
ish descent  coming  to  see  the  topnotch 
films,  there  is  a definite  interest  being 
shown  by  local  high  school  and  college 
Spanish  teachers. 

Prof.  Harold  Hill,  Meredith  Willson’s 
“Music  Man,”  never  envisioned  anything 
like  the  trombone  section  that  will  blare 
away  at  Mason  City’s  Music  Man  March- 
ing Band  Festival  next  June  19.  Chamber 
of  Commerce  officials  have  received  ap- 
plications from  121  bands  in  34  states  to 
participate  in  the  event,  planned  in  con- 
jimction  with  a press  preview  of  Warner’s 
“Music  Man”  film.  Mason  City,  Willson’s 
boyhood  home  and  the  River  City  setting 
for  the  musical,  will  play  host  to  more  than 
8,000  musicians  for  the  big  and  brassy 
summertime  festival. 

The  Variety  Club’s  18th  annual  Christ- 
mas party  was  a tremendous  success,  both 
financially  and  entertainmentwise.  The 
Jewish  Community  Center  was  filled  to 
capacity  for  the  event,  thus  enabling  Va- 
riety folk  to  continue  their  many  charitable 
endeavors.  Much  credit  is  due  Lou  Levy 
and  all  who  worked  many  months  to  as- 
siu-e  the  party’s  success. 

Cinema  Arts,  a new  Des  Moines  film  so- 
ciety, will  present  a series  of  eight  movies, 
starting  January  5,  at  the  First  Unitarian 
Church.  Attendance  will  be  by  membership 
and  the  fee  for  all  eight  is  $7.50.  The  first 
film  will  be  “Letter  From  an  Unknown 
Woman,”  starring  Joan  Fontaine  and  Louis 
Jourdan  . . . The  Empress  at  Malvern  had 


—ORDER  YOUR  NEXT — 

SPECIAL  TRAILER 


I WITH  CONFIDENCE  FROM 

I FILMACK 

13Z/  South  Wabash  Chicago,  Illinois 


to  turn  away  patrons  on  a recent  Saturday 
night  when  “The  Absent-Minded  Profes- 
sor” was  playing  there.  Even  standing  room 
was  a sellout  . . . The  Marine  Corps  Re- 
serve sponsored  a special  Saturday  morning 
cartoon  show  at  the  Hiland  in  Des  Moines. 
Admission  was  a toy  for  children  at  Wood- 
ward State  Hospital. 

Jerry  Baumann  has  left  MGM  and  now 
is  at  Independent  Film  Distributors.  John 
Winn,  formerly  with  Paramount,  replaces 
Baumann  as  booker  at  MGM  . . . Gene 
Sichelman,  Columbia,  was  at  the  local  ex- 
change . . . Margaret  McGaffey,  MGM  sec- 
retary, returned  after  three  weeks  in  Ari- 
zona, where  she  visited  her  son  . . . Vaca- 
tioning 'Thelma  Washburn,  Universal 
booker,  headed  for  California  and  sunny 
holidays  . . . Helen  Hansen,  MGM  cashier, 
spent  a week’s  vacation  at  home  . . . Sam 
Rich,  Paramount  booker,  was  down  with  a 
strep  throat. 

The  WOMPIs  had  their  Christmas  party 
December  13  at  the  Vets  Club  in  West  Des 
Moines.  Dinner  at  7 was  followed  by  a gift 
exchange  and  drawing  for  winners  in  the 
Chatty  Cathy  doll,  tablecloth  and  cab  due 
bill  projects.  These  gals  deserved  a big 
night  out!  They’ve  been  busier  than  Santa’s 
elves  outfitting  20  dolls  for  the  Salvation 
Anny.  'The  dolls  will  be  distributed  to  the 
children  of  prisoners. 

Ralph  Olson,  manager,  and  Frank  Za- 
notti,  salesman,  attended  Universal’s  re- 
gional sales  meeting  at  Dallas  . . . Chero- 
kee’s first  of  four  free  movies  for  small 
fry  brought  out  1,065  youngsters,  probably 
a record  there  for  such  an  event  . . . The 
SE  14th  Drive-In,  local  airer,  is  closed  for 
the  winter. 

Milt  Fienberg  of  National  Screen  Service 
was  in  from  Chicago  . . . Wally  Stolfus, 
manager  of  the  Majestic  at  Centerville,  and 
family  have  moved  into  a new  home  . . . 
Cy  Fangman  of  Boone,  manager  of  the 
Rialto  Theatre,  marked  his  33rd  year  with 
Central  States!  . . . Visitors  included  Emil 
Bozeik  of  Madrid,  Joe  Jacobson  from 
Davenport  and  M.  E.  McClain  from  Fre- 
mont. 

Barbara  Anthony  has  returned  to  the 
Tri-States  home  office  as  Don  Knight’s 
secretary  . . . Joe  Jacobs,  Columbia  man- 
ager, was  in  Lincoln  working  with  Irwin 
Dubinsky. 


Clarence  Frasier 
Marks  34th  Year 

LINCOLN — December  6 was  a milestone 
date  for  Joyo  Theatre  owner  Clarence 
Frasier  of  Havelock. 

It  was  just  35  years  to  the  day  that 
Frasier  entered  the  motion  picture  business 
in  Havelock — right  across  the  street  from 
his  present  operation.  That  older,  smaller 
theatre  also  was  called  the  Joyo  Theatre. 
Frasier  liked  it  so  much  he  took  it  with 
him  when  he  bought  the  1927-built  bigger 
showhouse,  then  known  as  the  Lyric,  in 
1937. 

As  Frasier  caught  snatches  of  the  Dec. 
7,  1961  Joyo  offering,  “Greyfriars  Bobby,” 
he  recalled: 

SILENT  ‘SADIE’  FIRST  FILM 

“Subway  Sadie,”  silent,  of  course,  star- 
ring Jack  Mulhall  and  Dorothy  McPhail, 
was  his  first  picture  offering  on  Dec.  6, 
1926,  at  the  old  Joyo. 

A blind  pianist,  Charles  Zadina,  pro- 
vided the  musical  accompaniment  for  the 
silent  screen.  He  would  have  a boy  sit 
alongside  to  clue  him  on  the  action,  all 
the  time  playing. 

Ci'owds  were  good,  especially  on  Sun- 
days w’hen  downtown  Lincoln  theatres  were 
closed  by  since-amended  ordinances. 

Adult  admission  was  20;  children,  10, 
compai’ed  to  present  75  and  25-cent  tickets. 

'The  old  Joyo,  built  in  1913,  had  nine- 
seat  rows  in  its  25-foot-wide  auditorium 
for  a total  of  220  seats  when  Frasier 
bought  it  in  1926. 

The  newer  Joyo,  about  twice  as  wide  with 
375  seats,  has  gone  through  a costly  series 
of  remodeling  projects  from  1937  to  the 
present,  including  projectors  and  sound  in 
1946;  then  air  conditioning  and  new  seats 
in  1950;  CinemaScope  in  ’54,  and  many 
odds  and  ends  since,  to  quote  Frasier. 

AROUND  8,000  SHOWN 

Between  7,000  and  8,000  screen  features 
have  appeared  on  the  Joyo  screens  since 
1926,  necessitating  three  or  four  trips  a 
month  to  Omaha  for  bookings. 

Frasier  has  added  a wife  and  two  chil- 
dren as  his  family  in  these  years.  With 
no  intention  of  taking  it  easy,  he  says  he’s 
beginning  another  35-year  rim  now. 


: IN  DOUBLE  : 

> QUICKTIME  • 

• • 


DES  MOINES 


DES  MOINES 


A Merry  Christmas  and  Happy  1961 
from  all  of  us  at 

WARNER  BROS. 

Joe  Young,  Branch  Manager 


Joe  Ancher 
Norman  Holt 


Kenny  Claypool 
Bob  Hirz 


f UNITED  ARTISTS  I 

^ 8 
K wishes  you  all  a wonderful  holiday  season!  S 


Eugene  A.  Jacobs 
Dorothy  Pobst 


8 


NC-8 


BOXOrnCE  : : December  18,  1961 


Police  al  Omaha  Seize 
'Immodest'  Pictures 

OMAHA — For  the  first  time  in  years,  a 
downtown  movie  theatre  was  raided  and 
the  film  seized  by  the  police  vice  squad. 
The  squad  seized  a nudist  feature  in 
“natural  blushing  color”  and  the  French 
“Fire  Under  Her  Skin”  at  the  Muse  Thea- 
tre, which  is  located  on  the  edge  of  the 
downtown  area. 

Police  arrested  Betty  Gelfand,  who  was 
listed  as  the  theatre  owner,  and  she  was 
released  under  a $100  bond. 

It  was  the  first  time  since  the  days  of 
the  old  Town  Theatre,  which  after  its  sale 
to  the  Cooper  Foundation  Theatres  was 
rebuilt  into  the  plush  Cooper  Theatre  now 
showing  Cinerama  productions,  that  a 
downtown  film  house  has  been  raided. 
Sgt.  Louis  Kostka  and  patrolman  John 
Quist  said  both  films  were  “immodest,  im- 
moral and  not  the  sort  of  thing  that 
should  be  shown  in  Omaha.” 

The  policemen  said  complaints  have  been 


almost  constant  since  the  Muse  replaced 
the  Town  as  Omaha’s  “burlesque  theatre” 
nearly  four  years  ago.  Before  that,  vice 
squad  raids  at  the  old  Town  were  num- 
erous. 

“We  checked  several  films  that  drew 
complaints  during  the  past  several 
months,”  Sergeant  Kostka  said,  “but  they 
all  proved  to  be  borderline  cases.”  When 
the  cui'rent  film  drew  an  unusual  number 
of  calls  they  decided  to  investigate  again. 

Two  comedy  films  were  substituted  and 
the  show  went  on. 


ACE  Extends  Nominations 

HOLLYWOOD — The  American  Cinema 
Editors  board  of  directors  has  extended 
the  deadline  for  nominations  for  its  an- 
nual cinema  editing  awards  to  January 
7 to  allow  all  active  members  to  nominate 
any  of  the  motion  pictures,  television  and 
documentary  films  shown  in  this  area  dur- 
ing this  complete  year.  Final  voting  will 
be  done  during  January  with  ACE  awards 
dinner  to  be  held  the  first  week  in  Feb- 
ruary. 


Illinois  Exempts  Film 
From  Tax  on  Rentals 

CHICAGO — The  attorney  general  of  Il- 
linois has  issued  an  opinion  that  Rule  14 
(4  per  cent  tax  on  rentals)  does  not  apply 
to  film  licensing.  As  a result,  motion  pic- 
ture film  is  being  removed  from  the  cate- 
gory of  products  which  are  to  be  taxed. 
This  tax  would  have  increased  each  the- 
atre’s film  expense  by  four  per  cent  and 
would  have  eliminated  many  marginal 
theatres  throughout  the  state  of  Illinois. 


Drive  Winners  Announced 
MINNEAPOLIS — Winners  in  the  annual 
Stereophonic  drive  conducted  by  Indepen- 
dent Film  Distributors  were  announced 
here  by  Abbott  Swartz,  manager.  They  are 
Jack  Kelvie,  Theatre  Associates,  and  De- 
lores  Lundquist,  Northwest  Theatre  Corp., 
Minneapolis;  B.  Bergland,  Trail  Theatre, 
Newton,  N.  D.,  and  Lowell  Kaplan,  Berger 
Amusement  Co.,  Minneapolis. 


DES  MOINES 


DES  MOINES 


I MERRY  CHRISTMAS  HAPPY  NEW  YEAR  | 

AAA  I 

IOWA  UNITED  THEATRES  I 


1123  High  Street 


Des  Moines,  Iowa 


A Merry  Christmas  and  Happy  1962  from 

B & I BOOKING  AGENCY 

214  Plymouth  Building,  Des  Moines 
ATlontic  8-7949 

Bert  Thomas,  Manager 


s?ssrs^?!jr«SWI«r«5«r««ir^^ 


The  Des  Moines  Office 


I 

I 


of 

20TH  CENTURY-FOX 

Extends  Season's  Greetings 

DAVE  GOLD,  Branch  Manager 
STAN  SODERBERG,  Salesman 

MARIE  SLATKOSKE,  Head  Booker 

ADDA  BEATTY,  Assistant  Booker 


Everyone  at  ’g 

COLUMBIA  PICTURES  | 

Says  ‘ * 

Happy  Holidays!  I 

Joe  Jacobs,  Branch  Manager 
Bill  Lyons,  Office  Manager 
Bill  Dippert  and  Alan  Miller,  Bookers 
Ed  Cohen  and  Jim  Ricketts,  Salesmen  g 


■s?*«?Sr«iSSr«5SrSf??r«5Sjr«^Sr«f^^ 


..J'J'oiiclau  Greetinai  | 


PAT  COONEY 


BOXOFFICE  Representative,  Des  Moines 


I Season  s Greetings  | 

From  all  at  ^ 

UNIVERSAL-INTERNATIONAL  I 

I 

S R.  G.  Olson,  Branch  Manager  ^ 

5 Frank  Zonotti,  Salesman  1 

S Thelma  Washburn,  Booker  » 


BOXOFFICE  December  18,  1961 


OMAHA 


the  property  last  August.  He  plans  to  open 
the  store  in  January. 


p|azel  Dunn,  owner  of  the  Jewel  Theatre 
at  Valentine,  Neb.,  spent  a week  visiting 
in  Omaha  and  dui'ing  that  time  contacted 
two  retired  members  of  the  film  industry, 
Harry  Lefholtz  and  Clarence  Blubaugh, 
both  former  branch  managers.  Harry  was 
head  of  the  Republic  exchange  many  years 
and  Clarence  was  with  MGM  and  20th- 
Fox.  Mrs.  Dunn  gave  them  details  of  her 
trip  to  Hawaii  with  her  sisters. 

Harry  Wood,  auditor  for  20th-Fox,  re- 
ported he  is  the  grandfather  of  two  boys, 
born  to  his  son-in-law  and  daughter,  Mr. 


As  a screen  game, 
HOLLYWOOD  takes  top 
honors.  As  a box-office  at- 
traction, it  is  without  equal.  It  has 
been  a favorite  with  theatre  goers  for 
over  15  years.  Write  today  for  complete  de- 
tails. Be  sure  to  give  seating  or  car  capacity. 

HOLLYWOOD  AMUSEMENT  CO.  ^ 
3750  Ookfon  St.  * Skokie,  Illinois 


HERE’S  YOUR  CHANCE 

to  get  in  the 

BIG  MONEY 


Be  Sure  to  Play 


and  Mrs.  Clif  Cross  of  Des  Moines.  They 
also  have  another  son  and  daughter.  Wood 
is  in  Omaha  to  help  work  out  details  of  a 
new  accounting  system  in  the  branch  here. 

Orville  Dobbs  has  taken  over  the  Rialto 
Theatre  at  Stromsburg,  Neb.  . . . H.  P. 
Carleton  is  running  the  Globe  Theatre  at 
Griswold  for  the  community  . . . Tony 
Schrodel,  exhibitor  at  the  Rivoli  at  Falls 
City,  Neb.,  is  sporting  a 1962  Chevrolet  . . . 
Tony  Goodman,  salesman  for  20th-Fox,  is 
not  only  one  of  Omaha’s  better  golfers  but 
one  of  its  hardiest  linksters.  Two  weeks  ago 
Sunday  with  a December  chill  and  drizzle 
in  the  air,  he  took  to  the  course  and  said 
he  had  a fine  round.  Last  Sunday  he  had 
to  admit  he  was  stymied — two  or  three 
inches  of  snow  covered  the  links. 

The  women  of  Variety  Tent  16  held  a 
dinner  meeting  at  the  Hilltop  to  talk  over 
plans  for  the  coming  year.  President  Hazel 
White  said  she  feels  encouraged  by  the 
continued  enthusiasm  and  support.  The 
Tent  16  men  are  beginning  to  roll  after  a 
reorganization  meeting.  No  date  has  been 
decided  yet  for  the  inaugural  ball  early  in 
the  year. 

Carl  Zaccone  of  Covmcil  Bluffs  has  pur- 
chased the  suburban  Minne  Lusa  Theatre 
in  North  Omaha  and  is  remodeling  it  for 
a furniture  and  appliance  store.  For  many 
years  the  theatre  was  owned  and  operated 
by  the  late  Elmer  Huhnke,  originally  a 
film  salesman  and  later  as  an  exhibitor  and 
officer  in  the  lowa-Nebraska  Allied  for  a 
number  of  terms.  Huhnke  closed  the  Minne 
Lusa  four  years  ago,  and  Zaccone  bought 


Conflicting  reports  continue  as  to  the 
possibility  of  the  reopening  of  the  Lyric 
Theatre  in  Broken  Bow.  Howard  Kennedy, 
who  has  the  Bow  Theatre  there,  formerly 
leased  the  building  from  the  Odd  Fellows 
lodge.  It  was  reported  that  Tom  Varney,  a 
Broken  Bow  banker,  purchased  equipment 
from  Art  Goodwater  of  Madison  to  use  in 
the  Lyric. 

Jack  and  Edith  Renfro  of  Theatre  Book- 
ing Service  will  have  relatives  Mr.  and 
Mrs.  Ralph  Morgan  of  Chanute  here  as 
Christmas  guests.  The  Renfros  were 
Thanksgiving  guests  of  the  Morgans  at 
Chanute.  Morgan  is  a former  member  of 
the  film  industry. 

Exhibitors  on  the  Row  included  Nebras- 
kans Howell  Roberts,  Wahoo;  Don  Camp- 
bell, Central  City;  Clarence  Frasier,  Have- 
lock; Phil  Lannon,  West  Point;  A1  and 
Otto  Leise,  Bloomfield  and  Hartington;  Sid 
Metcalf,  Nebraska  City;  Art  Sunde,  Papil- 
lion,  and  lowans  Frank  Good,  Red  Oak; 
Charlie  Vickers,  Mapleton,  and  Arnold 
Johnson,  Onawa. 


S.  I.  Safenovitz  Awarded 
$71,400  for  Yale  Theatre 

HARTFORD — State  referee  A.  S.  Borden 
has  made  an  award  of  $71,400  for  the  Yale 
Theatre,  Noi-wich,  acquired  by  the  Norwich 
Redevelopment  Agency  in  a condemnation 
proceeding. 

For  the  theatre  owner-operator,  Samuel 
I.  Safenovitz,  the  action  means  an  award 
more  than  doubling  the  $35,000  offer  ex- 
tended by  the  municipal  agency. 


OMAHA 


OMAHA 


Merry  Christmas 

OMAHA  BOOKING  OPHCE 

WARNER  BROTHERS 

Bob  Hirz  Ken  Claypool 

Betty  Roberts 

525  Omaha  Building  & Loon  Association  Bldg. 


Happy  Holidays 

and  every  good  wish 
for  the  New  Year 
From 

THEATRE  BOOKING  SERVICE 

lACK  and  EDITH  RENFRO 


Happy  Holidays 


IRVING  BAKER 

BOXOFFICE 

Omaha 


Best  Wishes  for  1962 


TOP  Advertising  Company 


Richard  Barkes 

8 6004  Pine  Street 


Charles  Shanon 

Omaha,  Neb. 


i I 


NC-10 


BOXOFnCE  ::  December  18,  1961 


CHRISTMAS  GREETINGS 

from 

LINN  PITTS,  OMAHA 

PARAMOUNT  PICTURES 

451-6250  4215  Evans 


I I 


Seasons  Greetings  to  All 


CO-OP  THEATRE  SERVICES 

ALYCE  & BILL  BARKER 


«>!gre?jo-<g!a«?arqj;»a^ 

f 

WISHING  YOU  THE  BEST  i 


GREETINGS  FROM  ALL 

I.A.T.S.E.  LOCAL  MEMBERS 
IN  NEBRASKA 

CLYDE  COOLEY 


AND  A WONDERFUL  1962  Sr 

I 

MEYER  L.  STERN  | 

I 

American-International  Pictures  W 

1508  Davenport  Street  i| 

(^sSraiSjreiSxa^tjri^^ 


Best  Wishes  for  1962 

20th  Century-Fox 

FRANK  LARSON,  Jr.,  Branch  Manager 
Tony  Goodman  Bill  Doebel 

Helen  Christianson 


Holiday  Greetings 

From 

NATIONAL  SCREEN  SERVICE 

1508  Davenport  Street 
IZADORE  SOKOLOF 


i 

I 

I 


We  All  Join  in  Sending  Best  Wishes  for  the 
Holiday  Season  and  the  Coming  Year 

FEPCO  THEATRE 
ADVERTISERS 

221-223  North  16th  Street 
Esther  L.  Green 

Ron  Rosseter  Emery  Toth 


The  Omaha  Personnel  of  1 

Allied  Artists  Productions  | 

Extend  Hearty  Christmas  Greetings 
To  All  Our  Nebraska  and  Iowa  Friends  ^ 

Sol  Francis,  Manager  iS 

Bill  Wink,  Office  Manager  & Booker  f 

H.  O.  (Pete)  Peterson,  Salesman  1 

Helen  Newman,  Cashier  S 

Lillian  Danielson,  Secretary  % 


5 


Wishing  You  the  Toys  of  the  Season 
Happiness  and  Prosperity  throughout 
the  New  Year 

QUALITY  THEATRE 
SUPPLY  CO. 

1515  DAVENPORT— OMAHA 


Thanks  for  Your  Cooperation  This  Past  Year 

Holiday  Greetings 
UNITED  ARTISTS 

E.  A.  "GENE"  JACOBS  JOHNNY  DUGAN 

OPAL  WOODSON  ERMA  DELAND 

SHIRLEY  PITTS 


«?arsS'jSr«?5Wssr<^«re?at^^^ 


BOXOFnCE 


December  18,  1961 


NC-ll 


Who  Discovers  the  Discoverers? 


‘‘A  'professor  ca'n  never  better  distinguish  himself  in  his  'work 
than  by  encouraging  a clever  pupil,  for  the  true  discoverers  are 
among  them,  as  comets  amongst  the  stars”  Carl  Linnaeus 


Somewhere  in  this  mighty  land  of  ours,  a gifted  youth 
is  learning  to  see  the  light  of  tomorrow.  Somewhere, 
in  a college  classroom  or  laboratory,  a dedicated  teach- 
er is  gently  leading  genius  toward  goals  of  lofty  attain- 
ment. Somewhere  the  mind  of  a future  discoverer— in 
science,  engineering,  government,  or  the  arts— is  being 
trained  to  transcend  the  commonplace. 

Our  nation  has  been  richly  rewarded  by  the  quality 
of  thought  nurtured  in  our  colleges  and  universities. 
The  caliber  of  learning  generated  there  has  been  re- 
sponsible in  no  small  part  for  our  American  way  of  life. 
To  our  college  teachers,  the  selfless  men  and  women 


who  inspire  our  priceless  human  resources,  we  owe 
more  than  we  will  ever  be  able  to  repay. 

Yet  how  are  we  actually  treating  these  dedicated 
people?  Today  low  salaries  are  not  only  driving  gifted 
teachers  into  other  fields,  but  are  steadily  reducing  the 
number  of  qualified  people  who  choose  college  teaching 
as  a career.  At  the  same  time,  classrooms  are  begin- 
ning to  get  overcrowded.  In  the  face  of  this,  college 
applications  are  expected  to  double  by  1967. 

This  is  a severe  threat  to  our  system  of  education, 
to  our  way  of  life,  even  to  our  very  existence  as  a 
nation.  Our  colleges  need  help— and  they  need  it  now! 


KEEP  IT  BRIOHT 


If  you  want  to  know  more  about  what  the  college  crisis  means  to  you,  and  what  you  can  do 
to  help,  write  for  a free  booklet  to:  HIGHER  EDUCATION,  Box  36,  Times  Square  Station, 

New  York  36,  New  York. 

Sponsored  as  a public  service,  in  cooperation  with  the  Council  for  Financial  Aid  to  Education 


BOXOFFICE 


::  December  18,  1961 


NC-12 


BOXOFnCE 


ADLINES  & EXPLOITIPS  ^ 

ALPHABETICAL  INDEX  P 

EXHIBITOR  HAS  HIS  SAY  g 

FEATURE  RELEASE  CHART  1 

FEATURE  REVIEW  DIGEST  1 

SHORTS  RELEASE  CHARI  1 

SHORT  SUBJECT  REVIEWS  ^ 

REVIEWS  OF  FEATURES  ^ 

SHOWMANDISING  IDEAS 

I 

THE  GUIDE  TO  § 


BETTER  BOOK  I NG  AND  BUSINESS-BUILDING 


Radio  Station  Jams  Preview... It 
Gets  More  Publicity  Than  a Sneak 


Feel  Like  the  Devil  at  4 
Is  Dr  Pepper  Tiein  Line 

An  unusual  tiein  has  been  effected  by 
Columbia  in  behalf  of  “The  Devil  at  4 
O’clock”  with  Dr  Pepper.  The  Dr  Pepper 
selling  slogan  is  “Drink  at  10-2  and  4 
o’clock,”  but  Columbia  has  arranged  for 
an  adaptation  of  this  regular  advertise- 
ment to:  “Feel  Like  the  Devil  at  4 O’clock? 
Perk  Up  With  Dr  Pepper  at  10-2  and  4 
O’clock.  Beat  That  Devil  at  4 O’clock 
Feeling!” 

The  Dr  Pepper  campaign  tiein  was 
with  excellent  success  in  two  major  play- 
date  situations,  San  Francisco  and  Hous- 
ton. In  San  Francisco,  more  than  10,000 
bottle-neck  hangers  carrying  the  slogan 
plus  credits  for  the  film  at  the  St.  Francis 
Theatre  were  distributed. 


Ad  Lines  for  Revivals 
Of  '8'  and  The  Boys  Are' 

Ad  lines  for  E.  M.  Loew’s  playdate  of 
“Butterfield  8”  and  “Where  the  Boys  Are,” 
read: 

“You’ll  Never  See  a Bigger  Show  . . . 
and  You  Certainly  Can’t  See  a Better 
Show! 

“Two  Top  Hits  That  Every  Living  Adult 
Should  See! 

“If  You  Have  Already  Seen  Them  You 
Know  They’re  Worth  Seeing  Again!” 

George  E.  Landers  is  the  manager. 


Discount  Tickets  at  Stores 

Kroger  Food  Stores  of  Dayton  started 
testing  a five-week  discount  theatre  ticket 
promotion  in  a deal  with  RKO  Theatres.  A 
similar  deal  was  arranged  by  Kroger  with 
theatres  of  the  Chakeres  circuit  in  eight 
towns  surrounding  Dayton.  The  promotion 
provides  for  the  presentation  of  tickets, 
good  for  admission  at  a special  low  price, 
with  the  purchase  of  specified  amount  or 
more  at  every  Kroger  store. 


'Scopes  for  'Watch  Your  Stem' 

To  publicize  “Watch  Your  Stern”  prior 
to  its  opening  at  the  Suburban  World  The- 
atre, Minneapolis,  Manager  Jim  Payne  had 
a girl  cruising  a main  downtown  street 
handing  out  miniature  telescopes. 


Staff  Pledged  to  Secrecy 

E.  M.  Loew’s  Plymouth  newspaper  ad- 
vertising in  Worcester,  Mass.,  on  “Scream 
of  Fear!”  carried  the  teaser  line,  “Man- 
agement and  staff  have  been  pledged  to 
secrecy  about  the  startling  climax!” 


Each  of  the  Little  League  teams  is  ad- 
mitted free  sometime  during  the  summer  at 
the  Curtis  Theatre  in  Liberty,  N.C. 


There’s  no  quicker  way  to  fill  the  house 
than  to  turn  all  the  seats  over  to  a radio 
station.  A thousand  tickets  can  be  placed 
in  the  hands  of  patrons  in  short  order 
when  the  announcers  get  broadcasting  a 
special  offer  around  the  clock. 

Usually  such  deals  are  100  per  cent  pro- 
motional, but  occasionally  some  revenue  is 
realized.  The  radio  station  may  give  away 
coupons  good  for  deep  discounts  on  the 
regular  price,  or  it  has  been  known  that  a 
station  will  buy  out  the  house  for  a day  in 
execution  of  some  special  promotion  of 
its  own. 

On  this  particular  occasion,  Farris  Shan- 
bour,  manager-partner  of  the  Plaza  The- 
atre in  Oklahoma  City  turned  the  house 
over  to  radio  station  WKY  instead  of  set- 
ting up  a sneak  preview.  WKY  was  happy 
to  host  a big  Back  to  School  theatre  party, 
the  biggest  in  the  history  of  Oklahoma 
City,  in  fact.  The  film  was  “Come  Sep- 
tember.” 

The  idea  can  be  worked  any  time. 

Starting  at  midmonth  (August  15) , WKY 
advertised  the  party,  and  invited  the  kids 
to  write  in  for  free  tickets.  Besides  the 
film,  free  popcorn  was  to  be  available  for 
WKY  guests,  and  the  station’s  dee  jays 
were  to  be  there  to  take  up  the  tickets,  act 
as  ushers  and  give  away  free  records! 

Within  four  days,  WKY  had  exhausted 
its  supply  of  tickets.  The  special  card- 
boards were  mailed  to  900  in  response  to 
written-in  requests,  900  being  the  capacity 


of  the  Plaza. 

From  then  on  the  station  announced: 
“Sorry  . . . they’re  gone!  Every  single 
ticket  is  gone.  You  lucky  WKY  listeners 
who  have  tickets  for  the  WKY  Back  to 
School  Party  ...  Be  at  the  Plaza  Tuesday 
evening,  8 p.m.  You’ll  see  the  WKY  dee- 
jays  as  they  give  away  free  records  . . . 
and  you’ll  see  the  movie  ‘Come  September’ 
. . . starring  Rock  Hudson,  Gina  Lollo- 
brigida,  Bobby  Darin  and  Sandra  Dee.  At- 
tend Oklahoma’s  Biggest  Back  to  School 
Party  . . . Enjoy  free  popcorn.  See  the 
WKY  dee  jays.  Have  a swingin’  good  time 
before  the  school  bell  rings.  If  you’re  one 
of  the  lucky  WKY  listeners  with  Back  to 
School  tickets.  Bring  a friend.  Come  for 
fun  and  frolic.  Free  popcorn,  free  movie 
and  a swinging  good  time  at  the  WKY 
Back  to  School  Party.” 

By  7 p.m.  on  the  night  of  the  party,  the 
lineup  in  front  of  the  Plaza  was  two  and 
a half  blocks  long. 

The  deejays  worked  the  line,  tore  tickets 
and  were  on  the  stage  30  minutes  before 
the  film  began. 

The  regular  run  of  the  film  opened  the 
next  day. 

Shanbour  reports  the  theatre  and  film 
received  mention  in  over  200  radio  spots. 

Cutout  24-sheets  were  mounted  on  both 
sides  of  the  marquee  and  flooded  with 
1,000-watt  lights.  A striking  lobby  display 
was  up  five  weeks  in  advance,  with  trailer 
started  four  weeks  prior. 


BOXOFFICE  Showmondiser  : : Dec.  18,  1961 


— 201  — 


1 


Small  Fry  Frolics  Click 
First  Season  at  Top  Run 


Several  reports  of  successful  summer 
kiddy  matinee  series  have  reached  Show- 
mandiser  in  the  last  few  weeks.  The  latest 
is  from  A1  Allin,  manager  of  the  Odeon 
Theatre  in  Sarnia,  Out.,  a city  of  ap- 
proximately 35,000  situated  along  the  St. 
Clair  river  at  the  southern  tip  of  Lake 
Huron.  His  theatre  is  the  Odeon  circuit’s 
first  run  there. 

The  eight-week  series,  called  the  Small 
Fry  Frolics,  wound  up  August  23  with  a 
big  grand  finale  program.  In  summing  up 
the  summer  program.  Allin  reports: 

“Tremendous  promotion;  tremendous 
response;  topflight  entertainment.” 

He  predicts  it  will  be  better  next  year. 
The  average  weekly  attendance  was  800 
children,  with  an  average  weekly  take  at 
the  candy  bar  of  $75.  There  were,  in  Allin’s 
words,  “a  lot  of  happy  children,  and  a lot 


HEY  KIDS ! DON'T  MISS  . . . 

OK  Rx\DIO--ODEOX 
SMALL  FRY  FROLICS 

EVERY  WED.  .MORNING.  FREE  ADMISSION ! 


• • 

I>oors  Open  9.M 
Show  Starts  10  a.m. 
PRIZES  GALORE 
EVERY  WEEK 

• • 


ON  STAGE 
IN  PERSON 

CHOK  RADIO’S 
FAVORITE 
UNCLE  ’HANK' 


• • 

t Hours  of  Fun, 
Movies,  Cartoons, 
Comedies.  Laffs, 
Surprises. 

• • 


SPONSORED  BY  THE  FOUOWINC  MERCHANTS:  " 

Bodair  Disrount  Ltd..  Modem  Cleaners,  The  Douglas  Paisley 
studio.  Dairy  Qaeeo.  A 4 W Drive-In.  Rosen’s  Furniture. 
Guthrie  Hardware,  Douglas  Keddy  Shoes,  Walker-Nield 
Motorcade  Stores. 


that  payment  by  CHOK  to  the  Odeon  The- 
atre would  be  made  in  relation  to  payments 
received  from  the  participating  merchants, 
to  be  determined  monthly  on  and  after 
July  31. 

The  package  deal  also  called  for  the 
theatre  to  show  a special  screen  trailer  ad- 
vertising the  Small  Fry  Frolics  one  week  in 
advance  and  at  every  performance,  from 
July  5 to  August  23,  the  trailer  to  mention 
the  names  and  business  of  the  participants. 
Other  specifications : 

Theatre  to  prepare  a special  display 
mentioning  the  names  of  the  participating 
merchants  for  display  prior  to  and  during 
the  eight  weeks. 

THE  THEATRE’S  PART 

Theatre  to  provide  a suitable  film  pro- 
gram of  approximately  90  minutes  each 
Wednesday  morning,  and  bear  all  costs  for 
trailers,  theatre  advertising  display,  staff 
and  film. 

CHOK  and  the  participating  merchants 
received  a quantity  of  tickets  each  week 
good  for  free  admission,  the  quantity  to  be 
determined  on  the  basis  of  seating  capacity 
and  number  of  participating  merchants. 

Right  from  the  start.  Allin  reports  100 
per  cent  success — nine  calls  were  made  on 
nine  merchants,  each  in  a different  type  of 
business,  and  nine  contracts  were  signed. 
There  were  a Dairy  Queen,  photo  studio, 
hardware  store,  dry  cleaners,  shore  store, 
A&W  root  beer  drive-in,  automotive  stoi'e, 
furniture  store  and  a discount  house. 

Everyone  concerned  got  behind  the 
Small  Fry  Frolics  100  per  cent.  Allin 
reports. 


GET  YOUR  FREE  TICKETS  NOW 

FRO.M  ABOVE  .MERCHANTS’  DETAILS  ON  CHOK 


A three-column  ad  gives  the  basic  outline  of  the 
Small  Fry  Frolics,  which  ran  up  an  average  attend- 
ance of  800  children  its  first  season  ot  the  first-run 
Odeon  Theatre  in  Sarnia,  Ont. 

of  happy  sponsors.  All  in  all,  it  couldn’t 
have  been  much  better  for  a first  season ! 

The  series  was  initiated  in  June  when 
Allin  outlined  his  idea  to  Joe  Tarran,  ad- 
verti-sing  salesman  for  radio  station  CHOK. 
This  led  to  a second  meeting  in  the  station 
manager’s  office  at  which  Karl  Monk,  sta- 
tion manager;  Art  O’Hagan,  sales  man- 
ager; G.  Ludgate,  Tarran  and  Allin  were 
present. 

Under  the  agreement  completed  and 
signed  at  that  time,  CHOK  assumed  joint 
sponsorship  of  the  series  with  the  Odeon 
Theatre,  the  radio  station  agreeing  to  pay 
to  the  theatre  $900  for  its  share.  Nine  mer- 
chants were  to  be  sold  participation  at  so 
much  each  (exact  amount  not  stated).  All 
billing  and  invoices  were  to  be  handled  by 
the  station.  The  contract  also  specified 


UNCLE  HANK  ON  STAGE 

CHOK  aired  10  to  25  announcements 
prior  to  each  week’s  show;  the  Odeon  The- 
atre made  10  to  25  plugs  on  the  screen 
trailer,  and  each  store  put  up  streamers. 

The  radio  station  also  had  Uncle  Hank, 
its  top  personality,  on  the  Odeon  stage  each 
week  to  emcee  a 20-minute  live  show  at 
which  various  contests  were  held  and 
prizes  awarded.  The  prizes  were  great  in 
number  so  that  everyone  had  a good 
chance  of  getting  one  or  more.  Prizes  each 
week  consisted  of: 

Free  records — 500  were  given  away 
in  eight  weeks. 

Free  A&W  root  beer  tickets — 4,000 
given  away  during  the  period. 

Free  Dairy  Queen  10 -cent  cones— 
1,000  given  away. 

Free  Silverwood  ice  cream  bars — 500 
total  given  away. 

Free  Pepsi-Cola — 300  awarded  in 
eight  weeks. 

Plus  popcorn. 

A grand  total  of  6,300  prizes  thus  was 
passed  out  during  the  Frolics. 

Special  tickets  were  printed  for  each 
show.  They  bore  the  heading,  “OK  Radio 


I i HU  Tir^  REAlHOf  COiar  ir.K-i 
lUuJUir  lOTHiSMHMAHtA*- 
Aout^iranrosff 

%fe'INVASIOH(WRtET 


i-u  ■!  .1  ’TTbULW. 


LOEWS 


STILLMAN 


Puzzle  Always  Clicks 

A puzzle  game  on  a display  board 
out  front  always  proves  to  be  a traffic- 
stopper  for  Arnold  Gates,  manager  of 
Loew’s  Stillman  Theatre  at  Cleveland. 
He  varies  the  figures  from  time  to 
time,  but  basically  it  remains  the  same. 
Pictured  above,  it  is  a promotion  for 
“Invasion  Quartet.”  And  again  it  was 
a great  success.  Gates  reports  office 
managers  in  the  area  call  and  ask  him 
for  the  solution  so  his  staff  can  get 
back  to  work.  And  on  the  above  puzzle, 
a call  came  from  the  local  Internal 
Revenue  office,  in  which  instance 
Gates  gave  the  taxpayers  a “stay  of 
harassment”  by  not  revealing  the 
solution  immediately. 

In  case  all  the  copy  in  this  picture 
is  not  legible,  it  is,  on  one  side  of  the 
numbers:  “Add  six  of  the  shown  num- 
bers together  to  total  231,  using  no  one 
set  of  numbers  more  than  three  times. 
On  the  other  side  is,  “If  you  can  solve 
it  and  be  among  the  first  50  to  do  so, 
you  will  receive  a guest  ticket  to  see 
‘Invasion  Quartet,’  or  some  future 
Loew’s  Stillman  attraction.” 


Odeon  Theatre  Small  Fry  Frolics,”  plus 
the  date  and  names  of  the  participating 
merchants. 

Then  Allin  decided  to  make  his  final 
Wednesday  show  the  best.  He  and  station 
manager  Karl  Monk  invited  the  merchant 
sponsors  to  a breakfast  at  the  Colonial 
Hotel,  then  took  them  to  the  theatre  to 
see  the  Small  Fry  Frolics  in  action.  For 
the  occasion  the  sponsors  came  through 
with  special  prizes,  consisting  of  running 
shoes,  a baby  doll,  a Kodak  camera,  an  $11 
album,  a flashlight  and  batteries,  T-shirts, 
a toy  truck  and  gift  certificates. 


Awards  Diamond  Ring 

For  “Breakfast  at  Tiffany’s”  Ralph 
Tully,  manager  of  the  State  in  Portland, 
Me.,  tied  up  with  Day’s  jewelry  store  for  a 
contest  in  which  a diamond  ring  was 
awarded. 


Stresses  Regular  Prices 
When  “Exodus”  opened  a regular  show- 
ing at  the  Plaza  Theatre  in  Oklahoma  City 
Paris  Shanbour  reworked  the  ads  and 
other  material  to  emphasize,  “First  Time 
in  the  World  at  Regular  Prices.”  This  ap- 
peared in  ads,  displays,  and  in  radio  and 
T'V  spots.  “Throughout  the  first  week,  we 
had  lines  one  block  long  for  the  first  show,” 
Shanbour  reports. 


2 


— 202  — 


BOXOFTICE  Showmcmdiser  : : Dec.  18,  1961 


Steak  Dinners,  Movie  Tickets  Free  When  Alarm  Goes  Off 

150,000  Dinner  Discounts  Also  Given  Patrons  in  Circuit  Cafe -Chain  Promotion 


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FAMOUS  PUyERS 
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Of  major  promotional  impact  was  a tieup  completed  by  Famous  Players 
Canadian  Theatres  in  Toronto  with  the  Steak  'n'  Burger  restaurant  chain. 
The  tieup  involved  the  distribution  of  some  150,000  special  FPC  discount 
tickets,  plugging  both  the  eating  places  and  the  FPC  theatres.  At  left  is  a 
window  display,  such  as  was  used  in  all  the  Steak  'n’  Burger  restaurants;  in 
center  is  a standee  used  in  the  doorway  of  each  restaurant,  and  at  right  is 
a counter  display  with  an  alarm  clock  and  restaurant  manager  handing  out 


a double  guest  ticket,  good  at  any  FPC  theatre  in  Toronto,  to  patron  paying 
his  check  when  alarm  went  off.  The  copy  in  the  window  display  at  left 
follows:  "Mr.  Spud  Burger  Loves  the  Movies  ...  He  knows  that  good  food 
and  good  entertainment  go  together,  so  he  is  giving  out  guest  tickets  to 
Famous  Players  Theatres  during  the  month  of  September."  The  explanation 
of  the  offer  is  completed  in  the  alarm  clock  display  at  right.  Similarly,  the 
theatres  handed  out  steak  dinner  certificates. 


When  the  alarm  clock  went  off,  patrons 
buying  tickets  at  Famous  Players  Canadian 
Theatre  boxoffices  in  Toronto  throughout 
an  entire  month  received  free  steak  dinners. 

During  the  same  month,  alarm  clocks 
rang  at  cash  registers  of  a prominent  res- 
taurant chain,  and  the  lucky  patrons  pay- 
ing their  checks  received  double  guest 
tickets  to  any  FPC  theatre  in  the  city. 

GIVE  AWAY  STEAK  DINNERS 

There  are  14  FPC  theatres  in  Toronto; 
during  September  the  theatres  gave  away 
300  free  steak  dinner  coupons  good  at 
Steak  n’  Burger  restaurants.  In  turn  Steak 
n’  Bm-ger  gave  away  400  double  passes  good 
at  any  FPC  theatre  to  restaurant  patrons. 
The  giveaways  at  the  theatre  boxoffices  and 
at  the  check  counters  of  the  four  promi- 
nent restaurants  were  made  when  alarm 
clocks  at  each  place  went  off. 

The  co-op  deal  was  expanded  this  year 
from  a similar  promotion  worked  out  the 
previous  fall  by  Tiff  Cook  and  the  exploita- 
tion department  of  Famous  Players  Cana- 
dian, and  the  Steak  n’  Burger  restaurants, 
which  had  proved  very  satisfactory  to  both. 

JOLLY  CARTOON  FEATURED 

First,  the  Steak  n’  Burger  people  had 
150,000  special  discount  tickets  printed, 
good  for  a 50-cent  reduction  on  a $1.99 
steak  dinner.  These  special  tickets  (see 
accompanying  reproduction)  measured 
4x21/2  inches,  described  the  offer,  detailed 
the  dinner — even  contained  a pictm'e  of 
it — and  gave  the  addresses  of  the  Steak 
n’  Burger  restaurants,  etc.  Distributed  at 
the  boxoffice  of  14  FPC  theatres  in 
Toronto,  each  had  this  line,  “Compliments 
of  Famous  Players  Theatres  . . . Your  Pass- 
port to  Eating  Pleasure.” 


To  personalize  the  promotion,  displays, 
ads,  etc.,  featm-ed  “Mr.  Spud-Burger,”  a 
jolly  cartoon  figure  in  a cowboy  hat. 

“Standees  were  made  up  for  each  FPC 
theatre  lobby.  Copy  was:  “Mr.  Spud- 

Burger  Loves  the  Movies  . . . And  We  love 
Mr.  Spud-Burger  and  those  terrific  meals 
they  serve  at  the  Steak  n’  Bmger  restaurant 
. . . May  we  suggest  you  visit  one  soon.  In 
Toronto  at  (addresses  of  all  the  four 
restaurants) .” 

The  restaurant  chain  supplied  300  steak 
dinner  coupons  for  giving  away  to  theatre 
patrons  buying  tickets,  by  means  of  the 
old  alarm  clock  stunt.  In  addition  the 
restaurant  people  gave  out  some  40  addi- 
tional steak  dinners  to  the  FPC  managers 
and  doormen  to  stir  up  their  personal  in- 


Tbit  diiMunt  ticket  9»«d  E«r  50<  *och 

to  yow  and  ovory  mombor  of  yowr  porty 


AA  Complete 
• 7 # Steak  Dinner 


.50  OFF 

NOW 

1^0  WITH  THIS 
*■17  TICKET 


TICKET  Vino  Present  this  ticket 

KT  ANT  TIME  wilh  your  check 


oe 

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Z 


Compliments  of  FAMOUS  PLAYERS  THEATRES  - Your  Passport  to  Eating  Pleasure 


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out 

FAMOUS 


STEAK  DINNEK 

InciuOes  Ton<»lo  iuicc,  serv- 
erous  oortiOR  ol  too  ouefili 
Sleek.  oekeO  ideM  Potato, 
Tossed  Ssiid,  Tossled  Roll. 
Oeee  Ohh  Sirswbeiry  Short- 
cike  snd  choice  ol  Collet, 
Tet,  Milk,  or  ^(t  Onnk. 
’Does  not  epply  to  any  other 
Item  on  Men  — tec  reverse 


VALID  IN  ANY  OF  THE 
STEAK  N'BUKGER  RESTAURANTS 

TORONTO  J,«  lONOON 


LOCATIONS  LISTED  ON  REVERSE 


The  restauront  chain  had  150,000  special  discount 
tickets  printed  (2x4'/2),  both  sides  of  which  ore 
reproduced  above.  These  were  passed  out  at  the 
FPC  theatres  in  Toronto. 


terest  in  the  promotion. 

In  each  boxoffice  a card,  put  up  where 
every  patron  could  see,  read:  “Mr.  Spud- 
Burger  Loves  the  Movies  . . . And  he  says 
if  the  alarm  clock  goes  off  while  you  are 
buying  a ticket  at  this  boxoffice,  he  will 
give  you  an  absolutely  free  steak  dinner  at 
any  Steak  n’  Burger  restaurant  of  your 
choice.  So  keep  a sharp  ear  and  enjoy  the 
show.” 

On  entering  the  theatre  each  patron  was 
handed  one  of  the  150,000  Steak  n’  Burger 
coupons  as  described  above. 

In  the  FPC  daily  directory  ad  covering 
the  Toronto  theatres  copy  explained  the 
steak  dinner  tieup,  concluding  with  “.  . . 
Listen  for  the  alarm  clock  to  go  off  when 
you  are  buying  a ticket  and  a free  steak 
dinner  is  yours.” 

LOVES  THE  MOVIES! 

At  the  restaurants,  the  Steak  n’  Burger 
people  put  up  complete  window  displays 
highlighting  Mr.  Spud-Burger,  and  special 
signs  at  the  cashier’s  counters,  and  had 
other  displays  near  the  door  which  an- 
nounced the  giveaway  of  theatre  passes 
when  the  alarm  clocks  went  off.  The  door 
displays  also  carried  a list  of  the  major 
coming  attractions  at  the  FPC  houses  (see, 
center,  accompanying  photo  layout). 

As  in  the  1960  tieup,  special  place  mats 
were  designed  by  Cook  for  use  in  the 
restaurants.  Besides  a menu,  these  carried 
Mr.  Spud-Burger  tiein  copy  and  some  gen- 
eral public  relations  copy  for  motion  pic- 
tures as  follows: 

This  Month's  Passport  to  Pleasure!  Mr.  Spud- 
Burger  Loves  the  Movies!  . . . He  soys  the  name 
STEAK  N'  BURGER  is  your  passport  to  eating  pleas- 
ure, and  the  name  Famous  Players  is  your  passport 
to  movie  pleasure.  Why  not  combine  them  both 
and  in  the  future  moke  it  o night  out  with  o visit 

(Continued  on  next  page' 


BOXOFTICE  Showmandiser  : : Dec.  18,  1961 


— 203  — 


3 


• « 


CITATION  WINNERS  FOR  NOVEMBER  1961 

A.  E.  \\  ILLIAMS,  manager,  Odeon  Theatre,  Ealing,  Middlesex,  England.  For  the  staff 
piomotion  lie  \s  hipped  up  for  The  Big  Show”  to  counteract  a community 
carnival. 

John  Pilcher,  A’«  Vue  Theatre,  Tremonton,  Utah.  Display  for  ‘The  Naked  Edge.” 

\V.  F.  Shelton,  manager,  Louisburg  Theatre,  Louisburg,  N.  C.  Selected  for  the 
thrice-weekly  Community  Service  radio  program  which  he  has  conducted  for 
the  last  six  years. 

Floyd  Gainous,  manager  at  Elorence,  N.  C.,  for  the  Colonial  and  Carolina  theatres 
and  the  Circle  Drive-In.  Boxoffice  Showmandizer  cites  this  Manager  of  the  Year 
showman  for  his  enterprise  and  proficiency.  He  was  designated  Manager  of  the 
Year  by  the  Theatre  Owners  of  North  & South  Carolina  Ass’n. 

Joseph  Garvey,  manager,  Granada  Theatre,  Buffalo,  N.  Y.  For  his  campaign  on 
“Back  Street.” 

• 

A.  Jenkins,  manager.  Vogue  Theatre,  Vancouver,  B.  C.  For  his  standout  campaign 
on  “The  Millionairess”  and  his  excellent  report  to  Showmandiser. 

Tal  Richardson,  Tacket  Theatre  owner,  Coffeeville,  Kas.  For  his  benefit  show  to 
raise  funds  to  obtain  a police  dog  for  the  local  police  force. 


R.  L.  Baker,  manager.  Center  Theatre,  Gastonia,  N.  C.  Discount  card  tiein  with 
local  bank. 

John  Reidt,  manager,  Esquire  Theatre,  Sacramento,  Calif.  Campaign  on  “Come 
September.” 


Big  TV  Support,  Gorilla 
On  Streets  Help  'Kongo' 

Adrian,  Mich.,  where  Bill  Jenkins  op- 
erates the  Sky  Drive-In,  is  in  an  area 
where  television  reception  is  good  from 
either  the  Detroit  or  Toiedo  stations,  and 
he  finds  that  TV  promotional  support  from 
either  of  these  two  cities  given  to  a motion 
picture  always  helps  at  the  Sky. 

For  example,  “Konga,”  which  had  De- 


A few  Indians  and  a couple  of  drums,  plus  a serv- 
ice organization's  Youth  Drum  and  Bugle  Corps, 
raised  quite  a promotion  in  front  of  Loew's  State 
Theatre  in  behalf  of  "A  Thunder  of  Drums."  There 
was  plenty  to  see  and  hear!  Sam  Gilman  is  the 
manager. 


troit  television  plugs  back  of  it,  was  one  of 
the  better  grossers  at  the  Sky.  Jenkins 
rented  a gorilla  suit  for  four  days  ($15) 
and  had  a man  make  the  town  in  the  cos- 
tume. His  itinerary  included  even  a few 
stores  where  Jenkins  obtained  advance 
permission.  However,  the  weather  was 
pretty  hot,  and  the  man  had  to  limit  his 
time  inside  the  outfit. 


Office  Girls  Make  Sign! 

Not  Sure  of  Boss'  Okay 

When  John  Dugan,  the  United  Artists 
branch  manager  in  Omaha,  Neb.,  went  out 
to  make  a local  call  recently  he  suggested 
that  the  staff  make  up  an  attractive  sign 
for  exhibitors  to  display  in  the  office.  The 
gals  got  their  heads  together,  found  an 
old  display  board  topped  by  a flashing  red 
light,  and  came  up  with  this: 

EXHIBITORS 
In  Case  of  Atomic  Attack! 

1.  Please  pay  all  film  rentals. 

2.  Open  front  door. 

3.  Run  like  H - - -. 

4.  Thank  you. 

A Boxoffice  representative,  entering  the 
office,  did  a double-take,  took  a deep 
breath  after  peering  and  reading,  then 
asked  how  come  the  sign  and  who  per- 
petrated it? 

“We  did  and  it  probably  won’t  be  up 
long,”  answered  one  of  the  gals.  “The  boss 
hasn’t  seen  it  yet!” 


Steak  Dinners 

(Continued  from  preceding  page) 

to  your  nearest  STEAK  N'  BURGER,  and  then  on  to 
your  closest  FAMOUS  PLAYERS  THEATRE? 

DID  YOU  KNOW? 

A movie  ticket  can  take  you  on  a visit  to  distant 
countries,  help  you  escape  from  everyday  worries 
and  boredom,  arrange  for  you  to  see  famous  historical 
spectacles  re-enacted  before  your  eyes  and  let  you 
shore  the  thrills  and  emotions  of  people  great  and 
small.  You  can  have  all  this  and  much  more  when 
you  purchase  a ticket! 

One  hundred  and  fifty  thousand  were 
printed  for  use  during  September  at  the 
Steak  n’  Burger  restaurants. 

FPC  supplied  the  restaurant  chain  with 
400  double  guest  tickets,  and  the  chain  used 
large  newspaper  ads  (approximately  4 cols. 
10  inches)  to  announce  this.  These  ap- 
peared every  weekend  during  the  month. 

The  promotion  was  duplicated  in  Lon- 
don, Ont.,  where  FPC  has  theatres  and 
Steak  n’  Burger  has  a Brass  Rail  tavern. 

“This  was  a big  deal,”  Cook  concludes, 
“and  our  only  cost  has  been  standees  for 
the  theatres,  the  small  boxoffice  cards,  the 
underline  in  the  directory  ads  and,  of 
com’se,  our  donation  of  400  passes  which, 
when  divided  among  14  theatres,  amounts 
to  a very  small  sum  of  money. 

“The  promotion  tied  in  very  weli  be- 
cause at  the  same  time  we  had  a general 
‘Big  Parade  of  Hits,’  promotion  going  on 
in  all  our  Canadian  theatres  which  com- 
bined good  public  relations  with  our  com- 
ing parade  of  film  product.” 


Manager  Asks  Patrons 
How  to  Please  Them 

In  an  attempt  to  determine  the  answers 
to  questions  which  would  enable  him  to 
better  please  his  customers,  Rufus  Neas, 
manager  of  the  Playhouse  Theatre  in 
Statesville,  N.C.,  printed  up  questionnaires 
which  were  passed  out  at  the  boxoffice. 
A copy  also  was  reproduced  and  published 
in  the  evening  paper.  Everyone  who  re- 
turned the  completed  form  received  a 
pass. 

The  forms  were  quite  simple,  with  the 
following  questions  asked  and  three  or 
four  selective  answer  columns: 

Which  times  would  you  like  shows  to 
run?  (3  variations  of  times  listed). 

What  short  subjects  do  you  enjoy  most? 
(Here  he  listed  cartoons,  news,  comedies). 

What  is  your  age  group?  (Groups  listed 
12-20;  20-30;  30-40;  over  40). 

How  do  you  find  out  what  is  playing  at 
the  Playhouse?  (newspaper,  radio,  theatre 
front,  screen  advertising). 

Also,  Neas  provided  a space  for  any 
suggestions  the  patron  would  like  to  make. 
As  Neas  says,  the  results  were  surprising 
(good  return)  and  quite  effective  in  giv- 
ing him  valuable  information. 

The  completed  forms  could  either  be 
turned  in  at  the  boxoffice  or  returned  by 
mail,  in  which  case,  the  free  pass  was 
mailed  to  the  person  submitting  the  form. 


At  Columbia,  S.  C.,  Manager  Roy  Gibson 
of  the  Stariite  Drive-In  is  trying  to  hypo 
business  for  the  Wilby-Kincey  theatres 
by  helping  with  the  promotion  of  a “twist” 
contest  at  the  downtown  Palmetto  Thea- 
tre. The  contests  are  being  held  for  five 
weeks,  at  9 p.m.  on  Fridays,  with  a local 
rock-and-roll  band  providing  “twist”  tunes 
for  teenagers.  The  tiein  is  with  a local 
radio  station,  and  winners  receive  gifts, 
including  a grand  prize  for  the  finalist. 


4 


— 204  — 


BOXOFFICE  Showmandiser  : : Dec.  18.  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  to  feature  releases.  © is  for 
Cinemascope;  ® VistaVision;  ® Superscope;  ® Ponavision  ® Regalscope;  ® Techniromo. 
Symbol  H denotes  BOXOFFICE  Blue  Ribbon  Award;  @ color  photography.  For  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


n the  summory  H Is  rated  2 pluses,  = as  2 minuses. 


Film  Daily  I 

Hollywood 

Reporter 

Parents' 

Magazine 

New  York 
Dally  News 

Summary 

P.  G.  Page 
Title 

Run  Time 

Type 

Distributor 

Reviewed 

OJ 

u 

o 

X 

o 

GO 

Harrison’s 

Reports 

Variety  | 

Fiim  Daily  | 

Hollywood 

Reporter 

Parents’ 

Magazine 

New  York 
Daily  News 

Summary 

+ 

+ 

+ 

+ 

7+ 

2542  ©Fanny  (133)  Com.  Dr.  . 

20th-Fox 

7-  3-61  -4 

H ++ 

++ 

W 

tt 

■H  14+ 

2557  Fast  Set,  The  (84)  Comedy 

Audubon-SR 

9-  4-61 

± 

1+1- 

+ 

3+3- 

2577  Fear  No  More  (SO)  Suspense 

Dr.  Sutton 

11-13-61  + 

1+ 

2526  ©Ferry  to  Hong  Kong  (103) 

■H 

+ 

4f 

9+ 

© Adventure  Drama  . . . . 

20th-Fox 

5-15-61  + 

- + 

— 

+ 

3+2- 

2516  ©Fiercest  Heart,  The  (91)  © 

+ 

+ 

6+4- 

Outdoor  Drama  

20th-Fox 

4-  3-61  + 

4; 

-H 

+ 

+ 

7+3- 

Hh 

2+3- 

2531  Five  Golden  Hours  (90)  Comedy 

Col 

6-  5-61  + 

+ 

6+5- 

1- 

2575  ©Flight  of  the  Lost  Balloon 

tt 

+ 

+ 

8+2- 

(91)  © Adventure  

11-  6-61  + 

2+2- 

2563  Flight  That  Disappeared,  The 

it 

2+2- 

(72)  Science-F’n  

UA 

9-25-61  + 

it  : 

± 

it 

-H- 

7+4- 

+ 

+ 

4+1- 

2538  Follow  a Star  (102)  Comedy 

. .Zenith 

6-19-61 

4; 

- 

+ 

3+3- 

O ^ 

•=  fe 


2550  ©Ada  (108)  © Drama  MGM  8-7-61+  + + 

2552  After  Mein  Kampf 

(74)  Semidoc'y  Breiuier  8-14-61  ± ± — 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  AlP  7-17-61  + ■+  + 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  20th-Fox  4-17-61  ± ± ± 

2574  Anatomist,  The  (73)  Dr Gordon-SR  10-30-61  ± — 


9-18-61  — 
5-15-61  -H- 


7- 24-61  ± 

8-  7-61  + 


2562  Anatomy  of  a Psycho  (75)  Dr SR 

2524  Angel  Baby  (97)  Drama  AA 

2548  Anna's  Sin  (86)  Drama 

English-dubbed Atlantis 

2549  Armored  Command  (99)  War  Dr AA 

2578  Atlantic  Adventure  (62) 

Real-life  Adv.  Dr Schoenfeld  11-13-61  + 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  MGM  4-24-61  -H- 

2541  ©Atlas  (84)  Spec.  VitaScope.  . Filmgroup  7-3-61  + 
— B — 

2586©Babes  in  Toyland  (100)  Mus BV  12-11-61  + 

2583  ©Bachelor  Flat  (91)  © Com.  .20th-Fox  12-  4-61  + 

2576  ©Bachelor  in  Paradise 

(109)  © Com MGM  11-  6-61  -H- 

2570  ©Back  Street  (107)  Drama U-l  10-16-61  ■+ 

2569Badjao  (lOO)  Action  Dr Parallel  10-16-61  ± 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 2(Kh-Fox 

2517  Behind  the  Mask  (85)  Dr Showcorp 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  Janus 

2531  Beware  of  Children  (80)  Com AlP 

2526  ©Beyond  All  Limits  (100)  Dr Omat 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 
2528  ©Big  Show,  The  (113)  © Dr.  20th-Fox 

2520  ©Bimbo  the  Great  (87)  Circus  Dr.  ..WB 

2566  Black  Pit  of  Dr.  M (71)  Ho UPRO 

2516  Blast  of  Silence  (77)  Drama  U-l 

2560 ©Blood  and  Roses  (74)  ® Dr... Para 

2579  Bloodlust  (68)  Horror  Crown  11-20-61  — 

2582  ©Blue  Hawaii  (101)  ® Com/Mus  Para  11-27-61  + 

2566  Boy  Who  Caught  a Crook  (72)  Ac...UA  10-  2-61  + 

2543  Brainwashed  (78)  Dr AA  7-10-61  ± 

2568  ©Breakfast  at  Tiffany’s  (115)  Cy  Para  10-  9-61  ■+ 

2554  Bridge  to  the  Sun  (112)  Drama..  MGM  8-21-61  -H- 

2534 ©By  Love  Possessed  (116)  Drama.... U A 6-12-61  + 

— C — 

2578  ©Call  Me  Genius  (105)  Com Cont’l  11-13-61  ± 

2583  Capture  That  Capsule!  (75) 

Action  Drama  Riviera-SR  12-  4-61  ± 

2551  Cat  Burglar,  The  (65)  Ac  Dr UA  8-14-61  ± 

2558  Claudelle  Inglish  (99)  Dr WB  9-  4-61  ± 

2550  Cold  Wind  in  August  (80)  Dr...Aidart  8-  7-61  + 

2575  ©Comancheros,  The  (107)  © 

Outdoor  Drama  20th-Fox  11-  6-61  -H- 

2544  ©Come  September  (112)  © Com...  U-l  7-10-61-+ 
2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof Filmgroup 

2521  Cry  Freedom  (90)  Dr Parallel 

2521  ©Curse  of  the  Werewolf,  The 

(91)  Horror  Drama  U-l 


8-  7-61  + 
5-  8-61  ± 


5-  8-61  + 


2528  ©David  and  Goliath  (93) 


+ ± + + + 


++  ± +f 
± + ++ 


+ 

++  + 


1+ 

+ 9+1- 

1+ 

7+1- 

8+1- 


7- 17-61  + 
4-24-61  + 

4- 24-61  db 
6-  5-61  + 

5- 15-61  -ft 

8- 28-61  + 
5-22-61  + 
5-  1-61  + 
8-  2-61  ± 
4-17-61  + 
9-11-61  ± 


+ + 

■H-  + ■+ 

+ + 

± ± + 


-H-  -H-  + + 10+ 


+ 

+ 


+ 


10+1- 

4+1- 


+ 

+ + 

± + + 

+ ± + 

± ± + - ± 


± ± -H- 
± ± + 

+ 

it  it 

++  ■+ 
+ -H-  -H 
+ + ++ 
± ± -H- 


+ ± ± 7+4- 

1+ 

2+1- 
± 4+1- 

2+ 

+ + + 7+1- 

-H-  + + 10+1- 
- 5+5- 
1+1- 
7+3- 
± 7+6- 
1- 
4+ 
3+4- 
+ + 7+1- 

■+  + +11+ 

+ tt  + 11+ 

+ + + 8+2- 


+ ± 


+ + 


3+2- 


2559  Day  the  Sky  Exploded,  The 

(80)  Science-Fiction  Excelsior  9-11-61  + 

2535  ©Deadly  Companions,  The  (90) 

Panav’n,  Western Pathe-America  6-12-61  -+ 

2547  Dentist  in  the  Chair  (84)  Com Ajay  7-24-61  + 

2564  ©Devil  at  4 O’clock,  The 

(127)  Adv.  Dr Col  9-25.61  ■+  + 

2573  Devil’s  Hand,  The  (71) 

Horror-Terror  Crown-SR  10-30-61  ± 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho UA  5-22-61  — ± 

— E— 

2585  Errand  Boy,  The  (92)  Comedy. ...  Para  12-11-61  + 

2577  Everything’s  Ducky  (80)  Comedy. ..  .Col  11-13-61  — ± 
2490  ©Exodus  (212)  Super-Panavision  70 

Drama  UA  12-26-60  + + 

2562  Explosive  Generation,  The 

(90)  Dr UA  9-18-61  + + 

2520  Fabulous  World  of  Jules  Verne,  The 


2580  ©Flower  Drum  Song  (133) 

® Musical  U-l 

2577  ©Force  of  Impulse  (84)  Dr Sutton 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  20th-Fox 

— G— 

2523  Gambler  Wore  a Gun,  The  (67)  W’n.  ,UA 
2585  George  Raft  Story.  The  (105) 

Biographical  Drama  AA 

2533  ©Gidget  Goes  Hawaiian  (102)  C/M..  Col 

2579  ©Gina  (92)  Adv.  Dr Omat 

2542  ©Girl  in  Room  13,  The  (79)  Astor 

2563  Girls  on  the  Run  (64)  Mys Astor 

2544  Goodbye  Again  (120)  Dr UA 

2481  Great  Impostor,  The  (112)  Dr U-l 

2560  Great  War,  The  (US)  Drama  ....  Lopert 

2540  Green  Helmet,  The  (88)  Ac MGM 

2556  y©Greyfriars  Bobby  (91)  Drama  ....BV 

2529  Gun  Fight  (62)  Western  UA 

2533  ©Guns  of  Navarone,  The  (155) 

© War  Adventure  Col 


11-20-61  ■+ 
11-13-61  + 


+ + ++  -H-  ++ 


-H-  12+ 

1+ 


7-24-61  + ± + 1+  + + 10+1- 


5-15-61 


12-11 
6-12- 
11-20- 
7-  3- 
9-25- 

7- 10- 
11-28- 

9-U- 

6-26- 

8- 28- 
5-29- 


•61  + 
61  + 
61  -H- 
61  + 
61  ± 
61  + 
60  + 
61  + 
61  + 
61  -H- 
61  ± 


- + 


4-  + 
-H-  + 

- + 

+ +f 


-H-  + 

+ + +f 


a + ± 

++  -H-  ++ 
■H-  + 

± ± + 
+ -H-  ■+ 
+ + - 


+ 


4+4- 

4+ 
8+1- 
2+ 

1+ 

1+1- 
+ 10+1- 
+ 12+ 

■H-  7+1- 
± 6+4- 
tt  12+ 
4+3- 


6-12-61  .+  +.+++.^+11114-1- 


— H — 

2488  Hand  in  Hand  (75)  Dr Col  12-19-60  + 

2572  Head,  The  (95)  Horror Trans-Lux  10-23-61  + 

2535  Hitler’s  Executioners  (78) 

Documentary  Vitalite  6-12-61  ± 

2539  Homicidal  (87)  Mys Col  6-26-61  + 

2546  ©Honeymoon  Machine  (87) 

© Comedy  MGM  7-17-61  •+ 

2530  ©House  of  Fright  (80)  C Ho AlP  5-29-61  + 

2565  Hustler,  The  (134)  © Drama.  .20th-Fox  10-  2-61  + 

2556  Invasion  Quartet  (87)  Com-Dr...MGM  8-28-61  ± 


-H-  tt  -H  tt  ++  1+  13+ 

- - + ± - 344- 

a 3+1- 

■H  + + -+  + + 9-I- 

+ + -H  -H-  ++  + 11+ 

± ± + ± 5+3- 

+ + -H-  +t  # +t  11+ 


± + + + + 


6+2- 




it 

2+3- 

2574  Judgment  at  Nuremberg  (189) 

Dr 

UA 

10-30-61  44 

44 

44 

44 

44 

44 

12+ 

+ 

2+1- 

— K— 

+ 

+ 

+ 

it 

7+4— 

2536  ©King  in  Shadow  (78) 

+ 

+ 

± 

7+3- 

Historical  Dr 

. Exclusive 

6-12-61  + 

1+ 

2571  ^©King  of  Kings  (161)  ® 

+ 

a 

+ 

+f 

+ 10+ 

Religious  Drama  

. .MGM 

10-23-61  44 

44 

44 

44 

44 

+ 

44  13+ 

-H- 

++ 

■H- 

44 

44  13+ 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama 

. . .AA 

6-26-61  + 

+ 

it 

44 

+ 

+ 

+ 

8+1- 

1+ 

2582  Kitchen,  The  (74)  Drama.. 

. . Kingsley 

11-27-61  + 

+ 

it 

3+1- 

+ 

+ 

4+1- 

— L — 

2533  ©Ladies  Man,  The  (106)  Com 

6-12-61  -H- 

di 

+ 

+ 

44 

+ 

it 

9+2- 

-H- 

++ 

+ 

+ 

8+ 

2561  ©Last  Rebel,  The  (83) 

Adv.  Dr Sterling 

World 

9-18-61  + 

1+ 

2532  ©Last  Sunset,  The  (112)  W’n. 

. . .U-l 

6-  5-61  44 

di 

44 

+ 

+ 

+ 

9+2- 

+ 

■H 

+ 

8+3- 

2529  Last  Time  1 Saw  Archie,  The 

(98)  Comedy  

. . .UA 

5-29-61  + 

+ 

di 

44 

+ 

+ 

7+1- 

1+ 

2563  Lisette  (83)  Action 

Medallion 

9-25-61  — 

1- 

2549 ©Loss  of  Innocence  (99)  Dr. 

...  Col 

8-  7-61  4+ 

+ 

+ 

44 

+ 

44 

+ 10+ 

+ 

■H 

+ 

+ 

7+ 

2534  ©Love  in  a Goldfish  Bowl  (87) 

+ 

■H 

6+1- 

Comedy/Songs  

.MGM 

6-12-61  + 

d: 

it 

+ 

— 

+ 

6+4- 

— 

■H 

+f 

-H- 

+ 

44  12+ 

2524  Mad  Dog  Coil  (88)  Ac  Dr 

...  Col 

5-15-61  + 

+ 

di 

+ 

+ 

7+3- 

2552  ©Magic  Boy  (75)  Cartoon  Feature 

.MGM 

8-14-61  44 

+ 

+ 

+ 

44 

44 

9+ 

1+1- 

2580  ©Majority  of  One,  A (153) 

— 

+ 

d: 

4+5- 

Comedy-Drama  

. . .WB 

U-20-61  44 

+ 

44 

44 

44 

44 

11+ 

•H 

2541  Man  in  the  Moon  (98)  Com... 

Trans- Lux 

7-  3-61  + 

+ 

+ 

+ 

+ 

44 

7+ 

+ 

4+ 

2562  Man-Trap  (93)  Ac  Dr 

. . Para 

9-18-61  + 

It 

— 

+ 

di 

+ 

6+4- 

di 

d: 

+ 

4+4— 

2554  ©Marines,  Let’s  Go  (104)  © 

Service  comedy 

.20th-Fox 

8-21-61  ± 

+ 

it 

6+5— 

-H 

■H 

tt 

44 

44  14+ 

2573  Mark,  The  (127)  © Drama 

.Cont’l 

10-30-61  44 

+ 

+ 

44 

44 

44 

44  12+ 

2546  Mary  Had  a Little  (83)  Comedy. 

. . .UA 

7-17-61  ± 

— 

+ 

— 

3+4- 

+ 

+1 

6+1- 

2576  Mask,  The  (83)  Depth-dimension 

Horror  Drama  

. . .WB 

11-  6-61  + 

_ 

— 

+ 

44 

:t 

6+4- 

2525  ©Master  of  the  World  (104) 

+ 

+ 

+ 

44 

44  10+ 

Science-Fiction  Drama  . . . 

. .AlP 

5-15-61  44 

44 

44 

44 

44 

+ 12+1- 

BOXOFFICE  BookinGuide  ; : Dec.  18,  1961 


5 


REVIEW  DIGEST 


AND  ALPHABETICAL  INDEX  I"  summary  ++  is  rated  2 pluses,  - as  2 minuses. 


S9 

iQ 

a. 

o 

J 

K 

o 

a 

e 

.c 

4> 

1 

' ^ 
' X 

*c 

o ^ 
~ o 
fs 

>% 

’J5 

a 

E 

ollywood 

eporter 

El 

ew  York 
ally  News 

>y 

<o 

E 

E 

CQ 

o. 

o 

• 

a. 

K 

K 

O 

cr 

1 

Z QC 

> 

iZ 

zcr 

So. 

z a 

(/) 

++  Very  Good;  + Good;  — Fair;  — Poor;  — Very  Poor. 


>v 

■g  . 1 W 

If  i 

>v 

o >» 

O 

e « c 

= a 

8 z 

> >v 

E 

X 

e 

flO 

<0  fQ 

XK  |> 

E 

iz 

o & (5 
zcclo.Z 

ZO 

E 

3 

io 

2532  Matter  of  Morals.  A (90) 

Drama  UA 

2518  Mein  Kampf  (117)  Documentary  ....Col 

2523  ©Minotaur.  The  (92)  © Adv UA 

2537  ©Misty  (92)  © Youth  Classic  20th-Fox 
2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM 

2538  Mast  Dangerous  Man  Alive  (82)  SF  Col 

2569  Mr.  Sardonicus  (90)  Ho Col 

— N — 

2543  Naked  Edge.  The  (102)  Susp.  Dr.  UA 
2545  Naked  Road.  The  (74)  Melo. ..Zison  Ent 

2519  ©Nature  Girl  and  the  Slaver 


(70)  Adv UPRO 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2574  Ninth  Bullet,  The  (90) 

Adventure  Dr Auduhon-SR 

2527  ©On  the  Double  (92) 

Panavision  Comedy  Para 

2555  One  Plus  One  (114)  Dr SR 

2583  One.  Two.  Three  (115)  ® Comedy.  . . . UA 
2510  Operation  Bottleneck  (78)  Ac UA 

2554  Operation  Camel  (74)  Serv.  Comedy.  .AlP 
2509  Operation  Eichmann  (92)  Drama....  AA 

— P— 

2523  ^©Parent  Trap.  The  (124)  Comedy  BV 


2566  Paris  Blues  (98)  Drama/Jazz UA 

2510  ©Parrish  (137)  Drama  WB 

2520  ©Pharaoh’s  Woman,  The  (88) 

© Costume  Drama  U-l 

2585  ©Pirate  of  the  Black  Hawk,  The 

(75)  ® Adveiiture  Filmgroup 

2559  ©Pirate  and  the  Slave  Girl,  The 

(87)  Adv Crest-SR 

2567  ©Pirates  of  Tortuga  (97)  © Adv  20-Fox 
2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  AlP 

2519  y©Pleasure  of  His  Company,  The 

(114)  Comedy  Para 

2578  ©Pocketful  of  Miracles  (137) 

Comedy-Drama  UA 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB 

2522  Portrait  of  a Sinner  (96)  Dr AlP 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior 

2570  Pure  Hell  of  St.  Trinian’s, 

The  (94)  Farce  Cont’l 

2573  ©Purple  Hills,  The  (60) 

© Western 20th-Fox 

2580  ©Purple  Noon  (115)  Murder  Dr.  ..Times 
— Q — 

2561  Queen  of  the  Pirates  (80) 

© Sea  Adv.  (Eng-dubbed) Col 

2516  Question  7 (110)  Dr DeRochemont 

— R— 

2516  Raisin  in  the  Sun,  A (128)  Dr Col 

2551  Rebellion  in  Cuba  (80)  Doc  Dr IFD 

2564  Respectful  Prostitute,  The 

(74)  Dr.  (Eng-dubbed)  Times 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  20th-Fox 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA 

2526  Right  Approach,  The  (92) 

© Drama/Music  20th-Fox 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  MGM 

2568  Risk,  The  (81)  Drama  Kingsley 

2584  ©Roman  Spring  of  Mrs.  Stone, 

The  (103)  Drama  WB 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l 

2557  Rommel's  Treasure  (85)  Ac. ..  Medallion 
2564  Ruffians,  The  (86) 

Susp.  Dr.  (Eng-dubbed)  Ellis 

2558  Sarvd  Castle.  The  (70) 

True-Life  Fantasy  ....  DeRochemont 
2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont’l 

2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para 

2551  Scream  of  Fear  (81)  Susp.  Dr Col 

2569  Season  of  Passion  (92)  Dr UA 


6-  5-61 

+ 

-4 

■4 

4- 

4- 

4- 

7-41- 

4-24-61 

+ 

44 

4- 

4- 

44 

44 

94- 

5-15-61 

+ 

± 

4- 

— 

± 

5+4- 

6-19-61 

4- 

4- 

44 

44 

44 

44 

12+ 

6-12-61 

+ 

4- 

-4 

4- 

± 

7+3- 

6-19-61 

-f 

— 

— 

— 

— 

2+5- 

10-16-61 

-f 

— 

4- 

4- 

— 

5+3- 

7-10-61 

4- 

44 

4- 

44 

44 

11+1- 

7-17-61 

- 

1- 

9-  1-61 

1+1- 

8-21-61 

"T 

1+ 

6-12-61 

+ 

4- 

4- 

4- 

ff 

44 

4- 

9+ 

10-30-61 

•H 

2+ 

5-22-61 

++ 

4- 

44 

44 

44 

44 

12+1- 

8-28-61 

± 

4- 

4- 

6+4- 

12-  4-61 

++ 

+ 

44 

44 

44 

9+ 

3-13-61 

4- 

± 

4- 

— 

4+3- 

8-21-61 

*f- 

1+1- 

3-13-61 

H- 

4- 

— 

44 

4- 

4- 

8+2- 

5-15-61 

4+ 

44 

4- 

44 

44 

44 

44 

13+ 

10-  2-61 

44 

4- 

4- 

4- 

4- 

4- 

7+ 

3-13-61 

44 

44 

4- 

44 

4- 

44 

11+1- 

5-  1-61 

-t 

4- 

- 

4+4— 

12-11-61 

+ 

- 

1+1- 

9-11-61 

4- 

1+ 

10-  9-61 

+ 

4- 

6+4- 

8-14-61 

+ 

4- 

4- 

4- 

44 

4- 

8+1- 

5-  1-61 

44 

4- 

4- 

44 

44 

44 

4- 

11+ 

11-13-61 

44 

44 

4- 

6+1- 

4-  3-61 

tt 

44 

4- 

44 

4- 

4- 

10+1- 

5-  8-61 

44 

4- 

3+ 

5-29-61 

44 

4- 

-H- 

44 

7+ 

10-16-61 

- 

4- 

3+3- 

10-30-61 

4- 

4- 

4- 

4+1- 

11-20-61 

-4 

44 

zli 

4- 

5+1- 

9-18-61 

4- 

3+2- 

4-  3-61 

44 

44 

4- 

44 

44 

10+1- 

4-  3-61 

44 

44 

4t 

44 

44 

44 

12+ 

8-14-61 

4- 

2+1- 

9-25-61 

2+2- 

5-  8-61 

44 

4- 

4- 

44 

44 

- 

9+1- 

5-29-61 

4- 

4- 

5+3- 

5-15-61 

4- 

- 

4- 

- 

5+5- 

5-  1-61 

4- 

44 

4- 

44 

4- 

± 

9+2- 

10-  9-61 

4- 

4- 

4- 

4- 

4+ 

12-  4-61 

■4 

4- 

4- 

44 

6+1- 

5-15-61 

44 

4- 

4- 

44 

44 

4- 

44 

11+ 

9-  4-61 

4- 

1+ 

9-25-61 

4- 

1+ 

9-  4-61 

44 

44 

4- 

5+ 

4-17-61 

4- 

44 

44 

44 

44 

9+ 

9-26-60 

44 

44 

4- 

44 

44 

4- 

11+1- 

8-14-61 

4- 

4- 

4- 

4- 

4- 

44 

4- 

8+ 

10-16-61 

4- 

44 

44 

7+2- 

2567  Secret  nf  Deep  Harbor  (70)  Dr. . . UA 

2575  ©Second  Time  Around,  The  (99) 

©Farce-Comedy  20th-Fox 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM 

2522  ©Serengeti  (84)  Jungle 

Documentary  Adventure  AA 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  U-l 

2570  Seven  Women  From  Hell  (88) 

© Action  Dr 20th-Fox 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2516  Shadows  (87)  Drama  Lion  Int’l 

2539  Silent  Call.  The  (63)  C Dr. . . 20th-Fox 

2547  ©Sins  of  Mona  Kent,  The  (75) 

Drama  Astor 

2528  Snake  Woman,  The  (68)  Horror  UA 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant’y  . . . .20th-Fox 
2560  ©Splendor  in  the  Grass  (124)  Dr.  ..WB 
2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col 

2584  ©Summer  and  Smoke  (118)  ® Dr. . . Para 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor 

2568  ©Susan  Slade  (116)  Drama WB 

— T — 

2539  y©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2515  Teacher  and  the  Miracle,  The 

(88)  Religious  Drama  ....President 
2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)....UA 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  Comedy  ....UA 
2557  ©Thunder  of  Drums,  A (97) 

© Outdoor  Drama MGM 

2542  Time  Bomb  (92)  Suspense  Dr AA 

2572  Town  Without  Pity  (105)  Dr UA 

2510  yi©Trapp  Family,  The  (106) 

Comedy-Drama 20th-Fox 

2541Troub!e  in  the  Sky  (76)  Action-Dr..  . U-l 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  Kingsley 

2586  Trunk,  The  (72)  Suspense  Dr Col 

2544  20,000  Eyes  (61)  © Dr 20th-Fox 

2525©Two  Loves  (100)  © Drama  MGM 

2538  ©Two  Rode  Together  (109)  Dr Col 

2565  Two  Women  (105)  Dr.  (Eng  dubbed) 

Also  with  titles  Embassy 

— U — 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  20th-Fox 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  Sutton 

—V— 

2581  Valley  of  the  Dragons  (79)  Adv Col 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 20th-Fox 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Adventure  Col 

2586  Weekend  With  Lulu,  A (91)  Comedy  . Col 
2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr UA 

2532  When  the  Clock  Strikes  (72) 

Mystery  UA 

2584  Wild  for  Kicks  (92)  Dr Times 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  20th-Fox 

2565  Wild  Youth  (73)  Dr Cinema  Assoc 

2576  ©Wonders  of  Aladdin,  The  (93) 

© Comedy-Fantasy  MGM 

2553  ©World  by  Night  (103) 

A survey  of  world  night  spots.... WB 

— XYZ— 

2579  ©X-15  (112)  ® Dr UA 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  UA 

2555  y Young  Doctors,  The  (102)  Dr UA 

2518  Young  Love  (80)  Drama Exclusive 

2517  Young  Savages,  The  (103)  Dr UA 


10-  9-61 

- 

— 

3+5- 

11-  6-61 

+ 

4- 

44 

4- 

44 

8+1- 

8-  7-61 

+ 

+ 

5+3- 

5-  8-61 

44 

44 

44 

6+ 

9-18-a 

4- 

H; 

- 

4+4— 

10-16-61 

4- 

- 

4- 

+ 

+ 

5+2- 

5-  8-61 

+ 

+ 

4- 

5+2- 

4-17-61 

+ 

4- 

-H- 

4- 

+ 

+ 

44 

9+ 

6-26-61 

— 

+ 

+ 

+ 

6+4- 

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6 


BOXOFFICE  BookinGuide 


::  Dec.  18,  1961 


^ature  productions  by  company  in  order  of  release.  Running  time  is  in  parentheses,  (g)  is  for  CinemaScope; 
® VistoVision;  (§)  Superscope;  0 Ponavision;  (0  Regalscope;  ® Technirama.  Symbol  O denotes  BOXOFFICE 
Blue  Ribbon  Award;  © color  photography.  Letters  and  combinations  thereof  indicate  story  type*— (Complete 
hey  on  next  page.)  For  review  dates  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  | ti 

AMERICAN  INTI  | ti 

COLUMBIA  1 ti 

M-G-M  1 ti 

OoHdi  (SO)  C..6102 

Darid  Janssen,  Patti  Page, 

David  Korey 

Operation  Eichmann  (92)  0..6103 
Werner  Klemperer.  Ruta  Lee, 
Donald  Buka,  John  Bonner 

The  Hand  (61)  Ho.  .601 

Derek  Bond,  Ronald  Lee  Hunt 

©Konga  (90)  © Ho.. 603 

Michael  (Jough,  Jess  Conrad, 

Margo  Johns 

©Cry  for  Happy  (110)  © CD.  . 529 
G.  Ford,  Miiko  Taka,  D.  O’Connor 

Underworld,  U.S.A.  (99)  Cr..525 
Cliff  Robertson,  Dolores  Dorn 

©Pepe  (157)  © C/M.. 520 

Cantinflas,  D.  Dailey,  Sliirley  Jones 

©Cimarron  (147)  © ....D..10S 
Glenn  Ford,  Maria  Schell 

The  Secret  Partner  (91)  ..D..115 
Stewart  Granger,  Haya  Harareet 

Time  Bomb  (92)  D..6104 

Curt  Jurgens,  Mylene  Demongeot 

Beware  of  Children  (80).. C.. 606 
Leslie  Phillips,  Geraldine  McB)wan. 
Julia  Lockwood 

A Raisin  in  the  Sun  (128)  . . 0 . .533 
Sidney  Poitier,  Claudia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac..  530 

Geoffrey  Toone.  Christ  oper  Lee 

Angel  Baby  (97)  D..6105 

Joan  Bloiidell,  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D.  .6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Cressoy 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doubleday,  B,  Hayward 
Five  Golden  Hours  (90) . . . . 0 . . 539 
Ernie  Kovacs,  Cyd  ^arisse 
Stop  Me  Before  1 Kill 

(93)  © D.  .535 

(Tlaude  Dauphine,  Diane  Cilento 

Mein  Kampf  (117)  Doc.. 538 

©Warrior  Empress  (87) 

© Ad.. 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad..  113 

Joyce  Taylor,  Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20’s 

(106)  Cr..6107 

David  Janssen,  Diane  Foster, 

Jack  Carson,  Diana  Dors. 

Mickey  Rooney 

Brainwashed  (78)  D..610S 

Curt  Jurgens,  Claire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bronson, 
Henry  Hull,  Mary  Webster 

©House  of  Fright  (80)  . . Ho.  .604 
Paul  Massie,  Dawn  tddams 

Operation  Camel  (70)  ....C..605 

Nora  Hayden,  Louise  Renard 

Homicidal  (87)  Ho.  .540 

Glenn  Corbett.  Patricia  Bieslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randell,  Debra  Paget, 

Blaine  Stewart 

©Ring  of  Fire  (91)  Ac.  .119 

David  Janssen,  .loyce  Taylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac.. 116 
Bill  Travers,  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99) . .Ac.  .6109 
Howard  Keel,  1100  Louise 

©Alakazam  the  Great  (84)  An.. 608 
Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren,  Deborah  Walley, 
Michael  Callan,  Vicki  Tiickett 
©The  Guns  of  Navarone 

(155)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  0D..602 

James  Stewart,  Richard  Widmark, 

Shirley  Jones.  Linda  Crlstal 

©Morgan  the  Pirate 

(93)  © Ad..  120 

Steve  Reeves,  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Steve  McQueen,  Paula  Prentiss, 
Brigid  Bazlen,  Jiitr  Hutton 

©Magic  Boy  (75)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (SO)  © Ad..  121 

Rory  Calhoun.  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho..  609 

Vincent  Price,  John  Kerr, 

Barbara  Steele,  Luana  Anders 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 
Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeves,  Georgia  Moll 

Scream  of  Fear  (81)  D..605 

Susan  Strasberg,  Ronald  Lewis 

The  Trunk  (72)  D..606 

Phil  Carey,  Julia  Amall 

©A  Thunder  of  Drums 

(97)  © OD..201 

Richard  Boone,  George  HamlitMi. 
Luana  Patten 

Twenty  Plus  Two  (102)  ..  My.  .6110 
David  Janssen.  Jeanne  Crain, 

Dina  Merrill.  Agnes  Moorehead 

©The  Devil  at  4 O’clock 

(127)  D..607 

Spencer  ’Tracy,  Prank  Sinatra 

©Loss  of  Innocence  (99)..  0 . 608 
K.  More,  D.  Darrieux,  S.  York 

A Weekend  With  Lulu  (91).. C.. 609 
Leslie  Phillips.  Rob’t  Monkbouse 

Bridge  to  the  Sun  (112)  ..D..202 
Carroll  Baker,  James  Shigeta 

Invasion  Quartet  (87) . . . . CD  . . 203 
Bill  Travers,  Spike  Milligan 

©Guns  of  the  Black  Witch 

(81)  © Ad.. 610 

Don  Megowan,  Silvana  Pampanini 

Mr.  Sardonicus  (90)  ....Ho.. 611 
Oscar  Homolka,  Guy  Rolfe 

Valley  of  the  Dragons  (79)  Ad.. 612 
Sean  McCRory 

Everything’s  Ducky  (81)  ..C..610 

Mickey  Rooney,  Buddy  Hackett 

Queen  of  the  Pirates 

(SO)  ® Ad.  604 

Gianrra  Maria  Canale.  M.  Serato 

©Colossus  of  Rhodes 

(128)  © Ad.. 204 

Rory  Calhoun,  Lea  Massari 

©Bachelor  in  Paradise 

(109)  © C..205 

Bob  Hope.  Lana  ’Turner,  Janis  Paige, 
Jim  Hutton,  Paula  Prentiss 

The  George  Raft  Story 

(105)  D..6111 

Ray  Danton,  Jayne  Mansfield, 
Julie  London,  Barrie  Chase 

©Journey  to  the  Seventh 

Planet  (80)  SF..613 

John  Agar,  Greta  ’Hiysseii 

Cash  on  Demand  (84)  . .Ac.  .615 

Peter  Cushing,  Andre  Morell 

©Mysterious  Island  (101)  Ad.. 613 
(Super-Dynamation),  anamorphlc 
Michael  Craig,  Joan  Greenwood, 
Michael  Callan,  Gary  Merrill 

Sail  a Crooked  Ship  (88).. C.. 614 
Robert  Wagner,  Dolores  Hart, 
Carolyn  Jones,  Ernie  Kovacs 
(pre-release) 

©The  Wonders  of 

Aladdin  (93)  © Ad.. 206 

Donald  O’Connor,  Vittorio  de  Sica, 
Noelle  Adam 

PARAMOUNT 


©All  in  a Night’s  Work 

(94)  C..6010 

Shirley  MacLainc,  Dean  Martin. 
Cliff  Robertson 


©One-Eyed  Jacks  (141)  00  . 6014 
Marlon  Brando,  Karl  Malden, 
Katy  Jurado,  Pina  Pellicer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M..601S 

Tommy  Sands,  Fabian,  .Ian  Sterling 


JUNE-JULY-AUGUST 
Pleasure  of  His 

Company  (114)  CD  . 6017 

Fred  Astaire.  Debbie  Reynolds 

©The  Ladies  Man  (96)  . .C.  .6017 
■lerry  Lewis,  Helen  Traubel 

©On  the  Double  (92)  © C.  .6016 
Danny  Kaye,  Dana  Wynter 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Ferrer.  Annette  Vadim. 

BUsa  Martlnelll 


Man-Trap  (93) 
•leffrey  Hunter. 
David  Janssen 


Stella 


, D,  .6102 
Stevens. 


©Breakfast  at  Tiffany’s 

(115)  CD.. 6103 

Audrey  Hepburn,  George  Peppard 


©Blue  Hawaii  (101)  ® C/M.. 6105 
Elvis  Presley,  Joan  Blackman. 

Angela  Lansbury 


The  Errand  Boy  (92) . . . . C . .6105 
Jerry  Lewis,  Brian  Donlevy 


73 


BOXOFFICE  BookinGuide  : : Dec.  18,  1961 


JUNE  JULY  I AUGUST  I SEPTEMBER  I OCTOBER  I NOVEMBER  I DECEMBEI 


FEATURE  CHART 


TTie  key  to  letters  ond  cembinoHons  thereof  indicotmq  story  type:  (Ad)  Adrenture  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Droma;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doe)  Doeumentory;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Comedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


20TH-FOX  1 U 

UNITED  ARTISTS  I U 

UNIVERSAL-INT'L  | U 

WARNER  BROS.  | U 

COMING 

MARCH  1 

Sanctuary  (90)  © 

L.  Remick.  Y.  Montand,  B.  Ddlman 

Days  of  Thrills  & Uughter 

(93)  Compilation  C.  .114 

4>©The  Trapp  Family  (106)  D.  .117 
Ruth  Leuwerik,  Hans  Holt 

Sniper's  Ridge  (61) Ac.. 116 

Jack  Ginc.  Stanley  Clements 

©The  Alamo  (162) 

Todd-AO  Hi..  6028 

John  Wayne,  Laurence  Harvey, 
Richard  Widmark,  Richard  Boone 

The  Hoodlum  Priest  (101)  D..6107 
Don  Miuray,  Cindi  Wood, 

Larry  Gates 

Frontier  Uprising  (68) . .W.  .6103 
Jim  Davis,  Nancy  Hadley 

©Wings  of  Chance  (76)  . .00.  .6111 
James  Brown.  Frances  Rafferty 

©The  White  Warrior  (86)  Ad.. 010 
Steve  Reeves,  Georgia  Moll 
Dyaliscope 

ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  D.. 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D . . 

Charlton  Heston.  Sophia  Loren 

©Day  of  the  Triffids  © SF.. 

Howard  Keel,  Nicole  Maurey 

Hitler  BiD.. 

Richard  Basehart,  Marla  Emo 

AMERICAN-INT'L 

Burn,  Witch,  Burn  Ho.. 

Janet  Blair.  Peter  Cushing 

Lost  Battalion  (S3) Ac.. 611 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Barabbas  @ D 

Anthony  Quinn,  Silvana  Mangano, 
Jack  Balance,  Ernest  Borgnlne 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey,  Capucine, 

Anne  Baxter,  Jane  Fonda 

13  West  Street D 

Alan  Ladd,  Rod  Steiger 

The  Notorious  Landlady  C.. 

Jack  Lemmon.  Kim  Novak, 

Fred  Astaire 

Advise  and  Consent  D . . 

Charles  Laughton,  Henry  Fonda, 
Walter  Pidgeon,  Gene  Tlemey 

©Best  of  Enemies  CD.. 

Da\1d  Niven,  Alberto  Sordl, 
Michael  WUdiiig 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D . . 

Glenn  Ford,  Ingrid  Thiilin, 

Charles  Boyer,  Lee  J,  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...,Ad.. 
Marlon  Brando,  Trevor  Howard, 
Hugh  Griffith.  Tarita 
©A  Light  in  the  Piazza©  ....D.. 
Rossano  Brazzi.  OIMa  de  HavlI- 
land,  George  Hamilton,  Yvette 
Mimieux 

0©King  of  Kings  ® ....Bib  D.. 
Jeffrey  Hunter,  Slobhan  McKenna 

©Jumbo  M . . 

Doris  Day,  Stephen  Boyd, 

Jimmy  Durante 

PARAMOUNT 

©Escape  From  Zahrain  0.. 

Yul  BrjTuier,  Madlyn  Rhiie 
©Summer  and  Smoke 

(118)  ® D..6107 

Laurence  Harvey.  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne.  Red  Buttons 

Hell  Is  for  Heroes  D.. 

Steve  McQueen,  Bobby  Darin 
Fess  Parker,  Bob  Newtiart 

©My  Geisha  C.  . 

Shirley  MacLaine,  Yves  Montand, 
Rob’t  Cummings,  Bdw.  G.  Robinson 

20TH-FOX 

Madison  Avenue  © D.. 

Dana  Andrews.  Eleanor  Parker 
©It  Happened  in  Athens  © ..Ad.. 

Jayne  Mansfield.  Nlco  Mlnardos 
©Tender  Is  the  Night  ©....D.. 
Jennifer  Jones,  Jason  Robards  jr. 
Joan  Fontaine,  Jill  St.  John 

The  1 nnocents  © D . . 138 

Deborah  Kerr,  Michael  Redgrave 

UNITED  ARTISTS 

Something  Wild  D.. 

Carroll  Baker,  Ralph  Meeker 

The  Magic  Sword  

Basil  Rathbone.  Estelle  Winwood 

Birdman  of  Alcatraz  D . . 

Burt  Lancaster,  Karl  Malden 

The  Children’s  Hour  D.. 

Audrey  Hepburn,  Shirley  MacLaine, 
James  Gamer 

©Sergeants  3 (Panavision) . . 00  . . 
Frank  Sinatra,  Dean  Martin 

Phaedra  D . . 

Melina  Mercouri,  Tony  Perkins 

UNIVERSAL-INT'L 

©Cape  Fear  D.. 

Gregory  Peck,  Polly  Bergen 

The  Outsider  D.. 

Tony  Curtis,  .las.  Franeiscus 

©Lover  Come  Back  C.. 

Rock  Hudson,  Doris  Day.  Tony 
R.xndall.  Edle  Adams 
©The  Spiral  Road  (Panav’n) ..  D . . 
Rock  Hudson,  Burl  Ives, 

Gena  Rowlands 

Freud  BID.. 

Montgomery  Clift,  Susannah  York, 
Susan  Kohner 

©Six  Black  Horses  Ac.. 

Audie  Murphy,  Joan  O’Brien 

WARNER  BROS. 

©Merrill’s  Marauders  Ac.. 

Jeff  Chandler.  ’Ty  Hardin 

©The  Music  Man  ® M.. 

Robert  Pre.ston,  Shirley  Jones 

©A  Majority  of  One  C.. 

Rosalind  Russell,  Alec  Guinness 

©Lad.  a Dog  D . . 

Peter  Breck.  Peggy  McCay 

APRIL  1 

©All  Hands  on  Deck 

(98)  © 

Pat  Boone,  Barbara  Eden. 

Buddy  Hackett 
©Ferry  to  Hong  Kong 

(103)  © Ad..  110 

Orson  Welles,  Curt  Jurgens, 

Sylvia  Syms 
©The  Fiercest  Heart 

(91)  © 

Stuart  Whitman.  Juliet  Prowse 

©The  Minotaur  (92)  ©..Ad.. 6115 
Bob  Mathias,  Rosanna  Schiaffino 

©Tomboy  and  the  Champ 

(92)  0D..6110 

Candy  Moore,  Ben  Johnson, 

Re.x  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Widmark,  Sonja  Ziemann 

©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac.. on 

Vic  Morrow,  Ray  Danton 

MAY  1 

©Return  to  Peyton  Place 

(122)  © 

Carol  Lynley,  Eleanor  Parker, 

Jeff  Chandler,  Tue.sday  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan.  Juliet  Prowse, 
Martha  Hyer,  Gary  Cr^y 
©The  Big  Show  (113)  © Ad..  123 
Esther  WilUams,  CHiff  Robertson, 
David  Nelson 

A Matter  of  Morals  (90) . . 0 . .6108 
Maj-Brltt  Nilsson,  Patrick 
O'Neal,  Eva  Dabiback 
The  Young  Savages  (103) . . D . .6114 
Burt  Lancaster,  SheUcy  Winters, 
Dina  Merrill 
The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  Davis,  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown,  Joan  Staley 

©Posse  From  Hell  (89) . W.  .6112 
Audie  Murphy,  John  Saxon, 
Zohra  Lampert 
©The  Pharaoh’s  Woman 

(88)  © Ad.  6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Fcaturette.  .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 

©The  Steel  Claw  (96)  ...  .Ac.  .012 
George  Montgomery,  Charito  Luna 

JUNE  1 

Battle  at  Bloody  Beach 

(SO)  (g)  Ac..  128 

A.  Murphy,  0.  (S-osby,  D.  Michaels 

©Wild  in  the  Country 

(114)  © D/M..  129 

E.  Presley,  H.  Lange,  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C..130 

Carol  Helss.  Stooges 

Snake  Woman  (68)  ....  Ho.  .6112 

John  McCartliy,  Susan  Travers 

©Dr.  Blood's  Coffin  (92)  Ho.  .6111 
Kieron  Moore,  Hazel  Court 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming,  Lang  Jeffries 

©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho.. 6115 

Clifford  Evans,  Yvonne  Remain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (112)  0D..6117 

Rock  Hudson,  Kirk  Douglas, 

Dorothy  Malone.  Joseph  Cotten 

The  Fabulous  World  of 

Jules  Verne  (81)  Ad.. 013 

Ernest  Revere,  Louis  Locke 

©Bimbo  the  Great  (87) . .Ad  . .014 
Charles  Holm,  Mary  ,4nn  Shields 

JULY  1 

©Misty  (92)  © 00.. 131 

David  Ladd.  Arthur  O'Connell 

©Voyage  to  the  Bottom  of 

the  Sea  (105)  © Ad..  133 

Walter  Pidgeon.  Joan  Fontaine, 
Barbara  Eden,  Frankie  Avalon 

The  Silent  Call  (63)  D.  .119 

Roger  Mobley,  David  McLean, 

Gall  Russell 

©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Zimbalist  jr. 
The  Last  Time  1 Saw  Archie 

(98)  C . . 6118 

Robert  Mitehum,  Jack  Webb 
When  the  Clock  Strikes 

(72)  My..  6116 

James  Brown,  Merry  Anders 
The  Naked  Edge  (102)  My.  .6120 
Gary  Cooper.  Deborah  Kerr 

Trouble  in  the  Sky  (76)  . Ac.  .6118 
Michael  Craig,  Elizabeth  Seal 

0©Tammy  Tell  Me  True 

(97)  CD..  6119 

Sandra  Dee,  John  Gavin 

©Parrish  (137)  D..015 

lYoy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 

©Fanny  (133)  D/M.. 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 

AUGUST  1 

©Marines,  Let’s  Go  (104)  © C.  .137 
David  Hedisoo,  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (100)  © D..134 
Stephen  Boyd,  Juliette  Greco, 
David  Wayne 

Goodbye  Again  (120)  ...D..6125 
Ingrid  Bergman,  Yves  Montand. 
Anthony  Perkins 

The  Cat  Burglar  (65)  . .Ac.  .6121 
Gregg  Palmer,  June  Kenney 

Teenage  Millionaire  (84) 

(partly  in  color) ....  C/M . .6126 
Jimmy  Clanton,  Zasu  Pitts, 

Rocky  Grazlano 

Blast  of  Silence  (77)  ..D..6120 
Allen  Baron,  Molly  McCarthy 

SEPTEMBER  ( 

©Francis  of  Assisi  (105)  © D..132 
Bradford  Dlllman,  Dolores  Hart, 
Stuart  Whitman 

©September  Storm  (90) . .Ad.  .139 
Joanne  Dru,  Mark  Stevens 
(35mm  release) 

20,00  Eye*  (61)  © Cr..l24 

G.  Nelson,  -M.  Anders,  J.  Brown 

©Upstairs  and  Downstairs 

(100)  C.  .125 

Michael  Craig,  M Demongeot 

You  Have  to  Run  Fast 

(71)  Ac..  6122 

Craig  HHL  Blaine  Edwards 
Three  on  a Spree  (83) . . .C.  .6123 
Jack  Watllng,  Carole  Lesley 
tiThe  Young  Doctors  (102)  D.  .6128 
Fredrlc  March,  Ben  Gazzara, 
Ina  Balln,  Dick  Clark 
©Exodus  (212) 

Panav’n  70  D..6129 

P.  Newman,  E.  M.  Saint,  S.  Mineo 

©Come  September 

(112)  © C..6121 

Rock  Hudson,  Gina  Lollobrlgida, 
Sandra  Dee,  Bobby  Darin 

©World  by  Night 

(103)  Dot..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  D..155 

Diane  McBaln,  Arthur  Kennedy, 
Will  Hutchins,  Constance  Ford 

OCTOBER  1 

The  Hustler  (134)  © D..136 

P.  Newman,  P.  Laurie,  J.  Gleason 

Seven  Women  From  Hell 

(88)  © Ac.. 140 

Patricia  Owens,  Denise  Darcel, 
Cesar  Romero,  John  Kerr 

©Pirates  of  Tortuga 

(97)  © Ad..  135 

Ken  Scott,  Leticia  Ronwn 

The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D..6127 

Craig  Hill.  Paula  Raymond 
Town  Without  Pity  (105) . . D . .6135 
Kirk  Douglas,  Christine  Kaufman 
Secret  of  Deep  Harbor 

(70)  Ac..  6130 

Explosive  Generation  (90)  D..6134 
Season  of  Passion  (92)  ..D..6133 
A.  Baxter.  B.  Borgnlne,  J.  MlUs 

©Back  Street  (107)  D..6201 

Susan  Hayward,  John  Gavin 

©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

Pat  Hingle,  Audrey  (liristie 

NOVEMBER  1 

©The  Comancheros  (107) 

© 0D..141 

John  Wayne,  SUiart  Whitman 

©The  Purple  Hills  (60)  © Ac.. 142 
Gene  Nelson,  Joanna  Barnes, 

Kent  Taylor 

Paris  Blues  (98)  0..6131 

Paul  Newman,  Joanne  Woodward 

©X-15  (112)  © D.  .6137 

Charles  Bronson,  Brad  Dexter 

Dead  to  the  World  (89)  Ac.  .6202 
Rudy  Talton,  Jana  Pearce 

Gun  Street  (67)  W..6136 

James  Brown,  Jean  Willes 

The  Sergeant  Was  a 

Udy  (72)  C..6202 

Martin  West.  Venetia  Stevenson, 
Bill  Williams 

©Susan  Slade  (116)  D..157 

Troy  Donahue,  Connie  Stevens. 
Dorothy  McGuire,  Lloyd  Nolan 

The  Mask  (S3)  D..156 

Depth-Dimension 

Paul  Stevens,  Claudette  Nevins 

1 DECEMBER  | 

©The  Two  Little  Bears 

(81)  © F/M..143 

Brenda  Lee,  Evidle  Albert, 

Jane  Wyatt,  Jimmy  Boyd 

©The  Second  Time  Around 

(99)  © C..144 

Debbie  Reynolds,  Steve  Forrest, 
Andy  Griffith,  Thelma  Ritter, 

Juliet  Prowse,  Ken  Scott 

©Pocketful  of  Miracles 

(137)  CD..  6204 

0.  Ford,  B.  Davis,  H.  Lange 
Judgment  at  Nuremberg 

(189)  D..6206 

8.  Tracy,  B.  Lancaster,  R.  Widmark, 
M.  metrlch,  M.  Clift,  J.  Garland 
(pre-release) 

One.  Two,  Three  (115)  ® C.. 
James  Cagney,  Horst  Buchholz, 
Arlene  Francis,  Pamela  Tiffin 

©Flower  Drum  Song 

(133)  © M . .6203 

Nancy  Kwan,  James  Shigeta, 
Miyoshi  Umekl 
(pre-release) 

©The  Roman  Spring  of 

Mrs.  Stone  (103)  D..159 

Vinen  Leigh,  Warren  Beatty 

8 


BOXOFTICE  BookinGuide  ::  Dec.  18.  1961 


FEATURE  CHART 


MISCELLANEOUS 


BUENA  VISTA 

UThe  Absent-Minded  Professor 

(97)  C..  May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Klrt 
OOThe  Parent  Trap 

(123)  C..Jul61 

Maureen  O’Hara,  Brian  Keith, 
ONikki,  Wild  Dop  of  the 

North  (73)  Ad..Jul61 

Jean  Coutu,  NikH  (dog  star) 
Q©Greyfriars  Bobby  (91)  D..  Oct  61 
Donald  Crisp,  Kay  Walsh 
©Babes  in  Toyland 

(100)  © M.  .Dec  61 

Ray  Bolger,  Tommy  Sands, 

•\nnette,  Ed  Wynn 
CONTINENTAL 
Saturday  Night  and  Sunday 

Morning  (90)  D..  Apr  61 

Albert.  Finney,  Silrley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D..  Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C..  Sep  61 

Joyce  Grenfell,  Cecil  Parker, 

George  Cole 

The  Mark  (127)  © D..  Oct  61 

Rod  Steiger,  Marla  Schell, 

Stuart  Whitman 

©Call  Me  Genius  (105)  C.. Oct  61 
Tony  Hancock,  George  Sanders 
Never  Let  Go  ( . . ) . . . . D . . Nov  61 
Peter  Sellers.  Richard  Todd, 
Elizabeth  Sellars 

CREST  FILMS 

Code  of  Silence  (75)  . .Cr . . Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(87)  © Ad.. Aug  61 

Lex  Barker.  Chelo  Alonso 
FILMGROUP 

©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 
Barboura  Morris 
Creature  From  the 

Haunted  Sea  (60)  HoC..Sep61 
Antony  Carbone,  Betsy  Jones-More- 
land 

The  Devil's  Partner  (75)  Ac  Sep  61 
Ed  Nelson,  Jean  AUison,  E^ar 
Buchanan 

©The  Pirate  of  the  Black 


Hawk  (75)  ® Ad.  .Dec  61 

Miianou  Bardot,  Gerard  Landry 

GOVERNOR 

Carry  On,  Nurse  (89)  C.. 


Kenneth  Connor,  Shirley  Eaton 
Carry  On,  Constable  (86)  C..  Feb  61 
Ken  Connor,  Leslie  Phillips 

KINGSLEY-UNION 

The  League  of  Gentlemen 

(113)  CD..  Feb  61 

Jack  Hawkins,  Nigel  Patrick 
Risk,  The  (SL)  ...D,  ..Oct  61 
Tony  Britton,  Peter  Cushing 


K.  GORDON  MURRAY 

©Santa  Claus  (94)  ...F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  . .CD.  . Jan  61 

Maria  Gracia,  J.  M.  de  Hoyos 

LOUIS  DE  ROCHEMONT 

Question  7 (110)  D . Apr  61 

.Michael  G\v7nn,  Margarete  Jaiinen 
The  Sand  Castle  (70)  ..F..  Sep  61 
Barry  and  Laurie  Cardwell 

OMAT 

©Beyond  All  Limits 

(100)  D..  May  61 

Jack  Palance,  Maria  FelLx 
Never  Take  Candy  From  a 

Stranger  (82)  D..  Oct  61 

Jean  Carter,  Felix  Aylmer 

©Gina  (92)  Ad..  Nov  61 

Simone  Signoret,  Georges  Marchal 
PATHE-AMERICA 
©The  Deadly  Companions 

(90)  Panavision  ....W..Jul61 
Maureen  O’Hara,  Brian  Keith, 

Steve  Cochran,  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho.. Jan  61 

Glanna  Maria  Canale,  Carlo 
D’Angelo,  Charles  Fawcett 

Mark  of  the  Devil  (73)  D . Jan  61 
Maria  Felix,  Crox  Alvarado 
SHOWCORPORATION 
Home  Is  the  Hero  (83)  D . . Feb  61 
Arthur  Kennedy,  Walter  Macken 
Two-Way  Stretch  (87)  C..  Apr  61 
Peter  Sellers.  WUfrid  Hyde  White 
Double  Bunk  (92)  ....S..  Nov  61 

Ian  Carmichael,  Janette  Scott, 
Sidney  James 

©Midsummer  Night’s  Dream 

(74)  F.  . Dec  61 

(Puppets;  voices  of  Old  Vic  Players) 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

Ralph  Bertrand.  Gaston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  Wyngarde,  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(7D)  Ad..  May  61 

Marian  Michael,  Adrian  Hoven 

Jet  Storm  (91)  D.  .Sep  61 

Richard  Attenborough,  Stanley 
Baker,  Diane  Cilento,  Mai 
Zetterling 

VALIANT-VITALITE 

It  Takes  a Thief  (94) . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler’s  Executioners 

(78)  Doc..Jun61 

WOOLNER  BROS. 

©Flight  of  th»  Lost  Balloon 

(91)  ® Ad..  Oct  61 

Mala  Powers,  Marshall  Thompson 


FOREIGN  LANGUAGE 


FRANCE 

Breathless  (891  3-  6-61 

Jean-Paul  Belmondo,  Jeaa  Seberg 

Beau  Serge  (87)  9-25-61 

(UMPO)  . .Gward  Blain,  Jean- 
(ilaude  Brlaly 

Frantic  (90)  8-28-61 

(Timee) . . Jeanne  Moreau,  M.  Ronet 
Crime  of  M.  Lange, 

The  (78)  11-13-61 

(Brandon) . . (Jean  Renoir  classic) 

©Leda  (101)  11-  6-61 

(Times)  . .Madeleine  Robinson, 
Jean-Paul  Belmondo,  Antonella 
Lualdi 

Love  Game,  The  (85)  ....  2-13-61 
(F-A-W) . . Jean-Pierre  Cassel, 
Genevieve  Cluny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Ckint’l)  ..  Gerard  Phlllipe,  Lilli 
Palmer,  Anouk  Aimee,  L.  Padovani 
Rules  of  the  Game  (104)  4-17-61 

(Janus)  . .Jean  Renoir,  Pauline 
Llubost 
GERMANY 

Roses  for  the  Prosecutor 

(91)  11-13-61 

(American-Metropolitan)  . . 

W.  Giller,  Ingrid  Von  Bergen 
The  Girl  of  the  Moors  (87)  9-  4-61 


(Casino)  . .Claus  Holm,  Maria  Emo 

GREECE 

Antigone  (93)  9-25-61 

(Norma)  ..  Irene  Papas 

Moussitsa  (75)  6-  5-61 

(Greek  Pictures)  ..  A.  Vouyouklaki 
288  Stournara  St.  (90)  . . 2-27-61 


(Atlantic)  . .Orestls  Makris, 

^phla  Vembo 

ITALY 

Big  Deal  on  Madonna  St, 

The  (91)  1-30-61 

(UMPO)  . .V.  Gassman,  Toto 
Girl  With  a Suitcase  (108)  10-16-61 
(E3Iis) . .Claudia  Cardlnale 


U Dolce  Vita  (175) 4-24-61 

(Astor) . .Marcello  Mastrolannl, 
Anita  EJtberg,  Anouk  Aimee,  Alain 
Cuny 

L’Awentura  (145)  6-  5-61 

(Janus) . .Monica  Vlttl,  Gabriele 
Ferzettl,  Lea  Massarl 

Rocco  and  His  Brothers 

(175)  7-17-61 

(Astor)  Alain  Delon,  Annie 
(Jirardot 

Two  Women  (105)  ....  6-19-61 

(Embassy)  ..  Sophia  Loren, 

Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(ESIls)  . .Franko  Interlenghi 

JAPAN 

©Rikisha  Man,  The  (105)  5-  8-61 
(Cory)  Toshiro  Mifune 

Road  to  Eternity  (181)  ..  2-27-61 
(Beverly)  . .Tatsuya  Nakadai 

Rice  (118)  9-18-61 

(SR)..Yuko  Moshlzukl 

POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 
(Janus)  Z.  CybulskI, 

E.  Krzyzewska 

Kanal  (96)  11-  6-61 

(Kingsley)  . .T.  Izewska,  T.  Janezar 

SWEDEN 

Secrets  of  Women  (114) . . 9-18-61 
(Janus).. Eva  Dahlbeck,  Gunnar 
Bjornstrand,  Maj-Brltt  Nilsson 

Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . .E.  Etiberg,  B.  Logart 

Virgin  Spring,  The  (88)  . .12-12-60 
(Janus)  . .Max  von  Sydow, 

Birgitta  Petterson 

U.S.S.R. 

Ballad  of  a Soldier  (89) . . 1-31  61 
(Kingsley) . .Vladimir  Ivashov, 
^anna  Prokborenko  (also  E^- 
dubbed) 

Fate  of  a Man  (100)  . . 8-28-61 
(UA).. Sergei  Bondarchuk 


Short  sublocta,  listed  by  com  perry,  in  or- 
der of  release.  Running  time  tollovrs  title. 
Date  is  national  release  month.  Color  and 
process  os  specified. 


Shorts  chart 


O.Z  cco 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5426  He  Flew  the  Shrew 

(161/2)  May  61 

5436  Man  or  Mouse  (18)  . Jun  61 

6421  Hot  Heir  (161/2)  Sep  61 

6431  Caught  on  the  Bounce 

(15>/2)  Oct  61 

6432  Pleasure  Treasure 

(16)  Nov  61 

6433  Dance,  Dunce,  Dance 

(ISI/2)  Dec  61 

6422  Parlor,  Bedroom  and 

Wrath  (16)  Nov  61 

6423  Flung  by  a Fling  (16)..  Dec  61 


CANDID  MICROPHONE 
(Reissues) 

5555  No.  5,  Ser.  2 (11) . . Mar  61 

5556  No.  6,  Ser.  2 (IOI/2)  • ■ Jul  61 

6551  No.  1,  Series  3 (11)  Sep  61 

6552  No.  2,  Series  3 (10)  Nov  61 

COLOR  SPECIALS 
5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5611  The  Rise  of  Duton 

Lang  (61/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6V2)  May  61 

5614  Topsy  Turkey  (ff/z)  . .Jun  61 

5615  Punchy  de  Leon  (ff/2)..Jul61 

6601  Red  Riding  Hood  Rides 

Again  (7)  Sep  61 

6602  The  Music  Fluke  (7)  Sep  61 

6603  Imagination  (61/2)  . . . Oct  61 

6604  The  Miner's  Daughter 

(6/2)  Nov  61 

6605  Grape- Nutty  (6)  Nov  61 

6606  The  Popcorn  Story 

(6/2)  Dec  61 

FILM  NOVELTIES 
(Reissues) 

5835  Community  Sings 

No.  1,  Ser.  13  (10) Mar  61 

5854  Yukon  Canada  (10)...  Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 

5706  This  Is  My  Ducky 


Day  (6/2)  May  61 

5707  Fee  Fie  Foes  (6V2)  Jun  61 

5708  Zoo  Is  Company  (9/2)  Jul-61 

6701  Catch  Meow  (ff/z) Sep  61 

6702  Kooky  Loopy  (7) Oct  61 

6703  Loopy’s  Hare-Do  (7)..  Dec  61 


MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo’s  Canine  Mutiny 
(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6)..  Jul  61 

6751  Safety  Spin  (7) Sep  61 

6752  Calling  Dr.  Magoo 

(6/2)  (©  and  standard)  Oct.  61 

6753  Magoo’s  Masterpiece  (7)  Nov  61 

6754  Magoo  Beats  the  Heat 

(6)  (Both  © and  standard)  Dec  61 

SPECIAL  COLOR  FEATURETTES 


5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun-61 

6441  Images  of  Luangua 

(18)  Oct  61 

6442  Wonderful  Israel  (19)..  Dec  61 

SERIALS 

(15  Chapter-Reissues) 

4160  King  of  the  Congo  ..Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5405  Knutsy  Knights 

(171/2)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(151/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

6401  Quiz  Whiz  (ISVz) Sep  61 

6402  Fifi  Blows  Her  Top 

(161/2)  Oct  61 

6403  Pies  and  Guys  (IS'/z)  Nov  61 


THRILLS  OF  MUSIC 


(Reissues) 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5802  Hip  Shooters  (91/2)  ..Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 

5804  Dogs  Afield  (lO!^) Jun  61 

6801  Aqua  Ski-Birds  (91/2)  . . Ocf  61 


2 6 41 

a.  z cr  o 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 


Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neopolitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)..  Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)  . .Sep  60 

W275  Cat  Concerto  (7)  Sep  60 

W276  Dr.  Jekyl  and  Mr. 

Mouse  (7)  Sep  60 

(1961-62) 

W361  Switchin’  Kitten  (9)  Sep  61 
W362  Down  and  Outing  (7)  Oct  61 
W363  Greek  to  Me-ow  (..)  Dec  61 


PARAMOUNT 
COLOR  SPECIALS 


(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (IS) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B21-1  Spring  in  Scandinavia 

(15)  Nov  61 

B21-2  Fireaway,  Story  of  a 

Trotter  (..)  Nov  61 

MODERN  MADCAPS 
(Technicolor) 

M20-4  Phantom  Moustacher 

(6)  Jan  61 

M.20-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 

M21-1  Plot  Sickens  (..) Oct  61 

M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  (..)  Nov  61 

NOVELTOON 

(Technicolor) 


P20-3  The  Lion’s  Busy  (6) . . Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  (6)  Jun  61 

621-1  Munro  (9)  Sep  61 

P21-2  Turtle  Scoup  (..)....  Sep  61 
P21-3  Kozmo  Goes  to 

School  (..)  Nov  61 

POPEYE  CHAMPIONS 
E21-1  Fireman’s  Brawl  (..)  Sep  61 
E21-2  Toreadorable  (..)  ..Sep  61 
E21-3  Popeye,  the  Ace  of 

Space  ( . . ) Sep  61 

E21-4  Shaving  Muggs  (..)  Sep  61 
E21-4  Taxi  Turvey  (..)  ..Sep  61 
E21-6  Floor  Flusher  { . . ) Sep  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 
020-4  Ten  Pin  Tour  (9) . . . . Apr  61 

020-5  Speedway  (10) May  61 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

(121/2)  Sep  61 

TRAVELRAMA 
(Anamorphic-Color-1  Reel) 
T20-1  Perpoise  Posse  (10) . . Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 


(9)  Jan  61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

7107  Hills  of  Assisi  (10) . . . .Jul  61 


7108  Assignment  Pakistan  (9)  Aug  61 

7109  Ski  New  Horizons  (10)  Sep  61 

7110  Assignment  India  (9)  Oct  61 

7111  Assignment  South 

Africa  (10)  Nov  61 

7112  Sound  of  Arizona  (10)  Dec  61 

TERRYTOON  2-D’s 
AM  Ratios — Color 
5121  The  Mysterious  Package 


(6)  Jan  61 

5122  Cat  Alarm  (6)  Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 

5126  Sappy  New  Year  (7)  Dec  61 

TERRYTOON  CINEMASCOPES 

5107  Unsung  Hero  (6)  Jul  61 

5108  Bamana  Binge  (6)  . .Jul  61 

5109  Meat.  Drink  and  Be 

Merry  (6)  Aug  61 

5110  Really  Big  Act  (6)  ...Sep  61 

5111  Clown  Jewels  (6)  ..Oct  61 

5112  Tree  Spree  (6)  . . Nov  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry.  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 

5106  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © ..Mar  61 
4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  . Can  be  projected  In 
the  Aanmorphic  process,  2.35-1) 
(All  run  between  6 and  7 miln.) 

4111  Southern  Fried  Hospitality 
(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ....Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

Woodpecker)  Mar  61 

4118  Papoose  on  the  Loose.  . Apr  61 

4119  Clash  and  Carry  ...Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes . . Can  be  projected 

in  the  Anamorphic  process,  2.35-1) 

4131  Helter  Shelter  (6)  Nov  60 

4132  Witch  Crafty  (6) . . . . Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6) . . Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)....AprCT 

SPECIAL 

4104  Football  Highlights  of 

1960  (10)  Dec  60 

2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 


8305  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety. . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin..  Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

8313  Thumb  Fun Jun  61 

8314  Corn  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Bex  Bunny  ...Apg61 

9301  A Hound  for  Trouble  Sep  61 

9302  Strife  With  Father Sep  61 

9303  The  Grey  Hounded  Hare  Oct  61 

9304  Leghorn  Swaggled Nov  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8722  Lighter  Than  Hare. ...  Dec  60 

8723  The  Abominable  Snow 

Rabbit  May  61 

8724  Compressed  Hare Jul  61 

9721  Prince  Violent Sep  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8704  Doggone  People Nov  60 

8705  High  Note  Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  'n  Snort Jan  61 

8708  Hoppy  Daze Feb  61 

8709  Mouse  on  57fh  St Feb  61 

8710  Strangled  Engs  Mar  61 

8711  Birds  of  a Father  ....Apr  61 

8712  D’Fightin’  Ones  Apr61 

8713  Lickety-Splaf  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Caws.  . Jul  61 

8716  The  Pied  Piper  of 

Guadalupe  Aug  61 

9701  Daffy’s  Inn  Trouble.  ..  .Sep  61 

9702  What’s  My  Lion? Oct  61 

9703  Beep  Prepared Nov  61 


WORLD-WIDE  ADVENTURE 


SPECIALS 
(Color  Reissues) 
(Two-Reel) 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  Wonders  (18) . .Jul  61 
9001  Where  the  Trade  Winds 

Play  (17)  Oct  61 

(One  Reel) 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Apr  61 

8404  Grandad  of  Races  (10)  May  61 

8505  Snow  Frolics  (9) lun  61 

8506  Hawaiian  Sports  (9) . Aug  61 
9501  This  Sporting  World 

(10)  Novel 


BOXOFFICE  BookinGuide  Dec.  18,  1961 


9 


XHIBITOR  HAS  HIS  SAY 

PICTURESmhhh 


ALLIED  ARTISTS 

Dondi  (AA) — David  Janssen,  Patti  Page,  David 
Kory.  Makes  good  kiddy  matinee,  but  poor  business 
any  place  else.  Played  Sun.,  Mon.  Weather:  Cool. — 
Ki  Killinger,  Orr  Theatre,  Orrville,  Ohio.  Pop.  6,464. 

AMERICAN-INTERNATIONAL 

Journey  to  the  Lost  City  (AlP) — Debra  Paget,  Paul 
Christian,  Luciana  Paluzzi.  Played  this  with  "Secret 
of  Monte  Cristo"  from  MGM.  Both  excellent  action 
fare.  Ridiculous,  but  action  fans  don't  mind  a bit 
ond  they  make  up  50  per  cent  of  our  patronage. 
Played  Thurs.,  Fri.,  Sat. — Paul  Fournier,  Acadia  The- 
atre, St.  Leonard,  N.  B.  Pop.  2,150. 

COLUMBIA 

Two  Rode  Together  (Col) — James  Stewart,  Richard 
Widmork,  Linda  Cristal.  This  storted  out  pretty  weak 


'Pepe  Started  Slow 
But  Built  Up  Fast 

On  our  "Pepe"  dote  here  we  ran  into  a 
football  gome  and  dance  on  the  first  night 
(Saturday),  so  the  attendance  laoked  pitiful. 
The  twe  fallowing  nights,  though,  they  came — 
end  did  they  love  thot  show!  We  saw  feces  ter 
the  first  time  in  eight  years.  The  kids  kept 
the  popcorn  machine  popping  overtime.  Thanks, 
Columbia! 

CARL  ANDERKA 

Rainbaw  Theatre, 

Castraville,  Tex. 


the  first  night,  but  attendance  improved  Sunday — ■ 
and  Monday  was  the  best  in  many  a moon.  So  with 
Columbia's  nice  deal  we  made  a little  money. 
Weather:  Warm. — Carl  P.  Anderka,  Rainbow  The- 
atre, Castroville,  Tex.  Pop.  1,500. 

Wackiest  Ship  in  the  Army,  The  (Col) — Jack  Lem- 
mon, Ricky  Nelson,  Chips  Rafferty.  Color,  Cinema- 
Scope  and  a good  cast,  with  comedy  thrown  in,  makes 
for  a very  entertaining  picture  for  the  entire  fam- 
ily. Play  it,  you'll  like  it.  Just  a comment  on  Co- 
lumbio's  advertising  program:  personally,  I think  it 
is  terrific.  Trailers  and  all  of  the  paper  are  done 
very  well.  The  trailer  for  "Wackiest"  is  very  good 
also. — Harry  Hawkinson,  Orpheum  Theatre,  Marietta, 
Minn.  Pop.  380. 

METRO-GOLDWYN-MAYER 

Gone  With  the  Wind  (MGM,  reissue) — Clark  Gable, 
Vivien  Leigh,  Leslie  Howard.  "How  many  times  shall 
Caesar  bleed  in  sport  ..."  says  Shakespeare — and 
we  say,  "How  many  times  shall  Scarlett  dig  her  rad- 
ishes; shall  Melanie  have  labor  pains;  shall  Rhett 
Butler  not  give  a damn?  GWTW  is  the  greatest  pic- 
ture ever  made  or  that  ever  will  be  made  in  our 
opinion.  On  looking  at  this  again  we  were  impressed 
by  how  much  we  crammed  into  222  minutes  and  how 
fast  this  picture  moved.  Too  bad  current  pictures 
cannot  be  real  "movies"  that  move  and  tell  a story 
quickly.  And,  oh  yes,  it  did  business.  Meanwhile  we're 
looking  forword  to  the  next  reissue  six  years  from 
now  and  hope  we  can  stay  in  business  long  enough  to 
play  it  during  several  more  reissues.  Bravo!  Played 
Thurs.  through  Sun. — Gray  Barker,  Alpine  Theatre, 
Salem  W.  Va.  Pop.  2,600. 

Gorqo  (MGM) — Bill  Travers,  Vincent  Winter.  This 
was  okay,  but  not  as  good  as  expected.  Did  fair 
business.  Played  Wed.,  Thurs.,  Fri. — S.  T.  Jackson, 
Jockson  Theatre,  Flomaton,  Ala.  Pop.  1,480. 

Green  Helmet,  The  (MGM) — Bill  Travers,  Ed  Beg- 
ley, Nancy  Walters.  Leo,  os  usual,  is  swell  to  deal 
with.  Played  Fri.,  Sat.  to  a little  above  average 
business.  Customers  liked  it,  only  it  should  hove 
been  in  color. — Don  Stott,  Southwind  Theatre,  Solo- 
mons, Md.  Pop.  270. 

Honeymoon  Machine,  The  (MGM) — Steve  McQueen, 
Brigid  Bozlen,  Jim  Hutton,  Paula  Prentiss.  We  ex- 
pected some  reel  laughs  from  this  one,  but  it  never 
seemed  to  get  going.  It  fell  way  short  of  "Where 
the  Boys  Are."  MGM  has  good  color,  but  in  too 
many  films  today  there  is  just  too  much  talk  and 
not  enough  oction  and  those  corny  ingredients  thot 
make  them  reolly  click. — Al  Zarzona,  Ray  Boriski; 
Galena  Theatre,  CSalena  Park,  Tex.  Pop.  10,000. 

PARAMOUNT 

Pleasure  of  His  Company,  The  (Pora) — Fred  Astoire, 
Debbie  Reynolds,  Lilli  Palmer.  I was  ofraid  of  this 
one,  but  it  did  okay  and  received  several  good 
comments.  Charlie  Ruggles  very  good  in  this.  Lilli 
Polmer,  too.  Played  Sun.,  Mon.,  Tues. — S.  T.  Jack- 
son,  Jockson  Theatre,  Flomaton,  Ala.  Pop.  1,480. 

20th  CENTURY-FOX 

Ferry  to  Hong  Kong  (20th-Fox) — Orson  Welles,  Curt 
Jurgens,  Sylvia  Syms.  Two  real  good  actors  but 
couldn't  get  ony  business.  Played  one  day  to  a loss. 
Played  Wed.  only.  Weather:  Good — Mel  Donner, 

Circle  Theatre,  Waynoka,  Oklo.  Pop.  2,018. 

Flaming  Stor  (20th-Fox) — Elvis  Presley,  Barbaro 


Eden,  Dolores  Del  Rio.  Boxoffice-wise  this  fell  short 
of  "G.  I.  Blues."  Played  three  days  to  ordinary  busi- 
ness. Played  Thurs.,  Fri.  Sat.  Weather:  Good. — Mel 
Danner,  Circle  Theatre,  Waynoka,  Okla.  Pop.  2,018. 

Long  Rope,  The  (20th-Fox) — Hugh  Marlowe,  Alan 
Hale,  Robert  Wilke.  I hope  they  decided  to  put  the 
producer  at  the  end  of  it!  Played  Sun.,  Mon.,  Tues. 
Weather:  Cool. — ^Dave  S.  Klein,  Astra  Theatre,  Kitwe/ 
Nkana,  N.  Rhodesia,  Africa.  Pop.  13,000. 

Misty  (20th-Fox) — ^David  Ladd,  Arthur  O'Connell, 
Pam  Smith.  Another  fine  program  from  Fox.  Ideally 
suited  for  family  trade.  Played  Mon.  through  Wed. 
Weather:  Okay. — L.  Brewerton,  Capitol  Theatre, 

Raymond,  Alta.  Pop.  3,000. 

Return  to  Peyton  Place  (20th-Fox) — Carol  Lynley, 
Jeff  Chandler,  Eleanor  Parker,  Mary  Astor.  Home- 
coming football  game,  plus  stiff  competition  from 
Fox's  own  "There's  No  Business  Like  Show  Business" 
on  the  idiot  box,  completely  wrecked  our  show  busi- 
ness Saturday  night.  Sunday  and  Monday  a few 
lonely  women  came  and  all  had  only  favoroble  com- 
ments. I thought  it  was  excellent.  Weather:  Nice. — 
Carl  P.  Anderka,  Rainbow  Theatre,  Castroville,  Tex. 
Pop.  1,500. 

Wild  in  the  Country  (20th-Fox) — Elvis  Presley,  Hope 
Lange,  Tuesday  Weld.  A most  disappointing  picture. 
Very  weak.  I agree  with  EHHS  completely.  The  act- 
ing is  poor,  the  direction  is  only  fair  and  it's  Pres- 
ley's worst  to  date.  He'd  better  stick  to  musicals. 
Good  biz,  though.  Played  Sun.,  Mon.  Weather:  Fine.— 
Paul  Fournier,  Acadia  Theatre,  St.  Leonard,  N.  B. 
Pop.  2,150. 

UNITED  ARTISTS 

Alamo,  The  (UA) — John  Wayne,  Richard  Widmark, 
Laurence  Harvey.  One  of  the  boxoffice  attractions 
of  the  year.  The  name  Alamo  plus  John  Wayne 
will  give  plenty  of  draw.  A lot  of  fighting  and  ac- 
tion. Good  production  and  photography.  Good  sound. 
Played  Fri.  through  Mon.  Weather:  Good. — Mel  Dan- 
ner, Circle  Theatre,  Waynoka,  Okla.  Pop.  2,018. 

Apartment,  The  (UA) — Jack  Lemmon,  Shirley  Mac- 
Laine,  Fred  MacMurray.  A very  good  adult  drama 
with  some  excellent  acting  by  a fine  cast.  Jack  Lem- 
mon was  never  better.  Played  to  above  overage 
crowds  both  nights.  Played  Tues.,  Wed.  Weather: 
Fair. — James  Hardy,  Shoals  Theatre,  Shoals,  Ind. 
Pop.  1,555. 

By  Love  Possessed  (UA) — Lana  Turner,  Efrem  Zim- 
balist  jr.,  Jason  Robards  jr.  Sex,  sex,  sex.  When  is 
it  ever  going  to  stop?  Sure,  it's  a good  picture  that 
did  well,  but  people  are  getting  tired  of  it  all.  Let's 
have  more  glamor  and  comedy  for  a change.  Played 
Tues.,  Wed.  Weather:  Fine. — Paul  Fournier,  Acadia 
Theatre,  St.  Leonard,  N.  B.  Pop.  2,150. 

UNIVERSAL-INTERNATIONAL 

S.O.S.  Pacific  (U-l) — Pier  Angeli,  Eddie  Constan- 
tine, Eva  Bartok.  Good  suspense,  but  no  business. 
It's  old,  leave  alone  now  if  you  haven't  played  it. 


What  Happened  to  40% 

U-I's  "The  Lost  Sunset,"  which  we  played  on 
a Sun.,  Mon.,  Tues.  change,  was  very  good,  but 
(to  me)  not  worth  50  per  cent.  Seems  as  it 
Universal  wants  50  per  cent  tor  all  the  good 
pictures.  Whatever  happened  to  40  per  cent? 

S.  T.  JACKSON 

Jackson  Theatre, 

Flomaton,  Ala. 


Pier  Angeli  wasted.  Played  Thurs.,  Fri.,  Sat.  Weather: 
Cold. — Paul  Fournier,  Acadia  Theatre,  St.  Leonard, 
N.  B.  Pop.  2,150. 

Wistful  Widow  of  Wagon  Gap,  The  (U-l,  reissue) — 
Marjorie  Main,  Abbott  and  Costello.  This  was  good 
on  a double  feature  program.  Brought  a lot  of 
laughs.  Poor  paper  for  advertising  made  it  look 
fishy,  but  the  print  was  as  good  as  new.  Played  Wed. 
to  Sot.  Weather:  Cool. — Ki  Killinger,  Orr  Theatre, 
Orrville,  Ohio.  Pop.  6,464. 

WARNER  BROS. 

Fanny  (WB) — 'Leslie  Caron,  Horst  Buchholz,  Charles 
Boyer,  Maurice  Chevalier.  Fine  motion  picture. 
Charles  Boyer  and  Maurice  Chevalier  get  my  votes 
for  the  best  performance  by  a male  actor  in  a sup- 
porting role — a tie.  Played  Sun.,  Mon.,  Tues. 
Weather:  Fair.- — Charles  Smith,  Ritz  (neighborhood) 
Theatre,  Oklahoma  City,  Okla. 

Sundowners,  The  (WB) — 'Deborah  Kerr,  Robert 
Mitchum,  Peter  Ustinov.  Good  show  to  slow  business. 
Personally  endorsed  this  attraction.  Played  Thurs., 
Fri.,  Sat.  Weather:  Okay. — L.  Brewerton,  Capitol 

Theotre,  Raymond,  Alta.  Pop.  3,000. 

MISCELLANEOUS 

Untamed  West  (Masterpiece,  reissue) — Fred  Mac- 
Murray, Charlton  Heston,  Donna  Reed.  This  was  a 
very  good  reissue  in  color  (it's  Paramount's  1955  "The 
Far  Horizons,"  the  story  of  the  Lewis  and  Clark  ex- 
pedition). This  is  worth  a playdate,  if  you  use  re- 
issues. Has  an  excellent  cast.  Played  Thurs.,  Fri., 
Sat. — S.  T.  Jackson,  Jackson  Theatre,  Flomaton, 
Ala.  Pop.  1,480. 


FOREIGN  LANGUAGE 
FEATURE  REVIEWS 

The  Devil's  Eye  A Ratio:  Comedy-Drama 

1.85*1 

Janus  Films  90  Minutes  Rel.  Nov.  '61 

The  devotees  of  Ingmar  Bergman's  Swedish- 
language  films,  and  this  takes  in  a sizable 
group  of  patrons  of  U.S.  art  spots,  will  be 
amused  and  entertained  by  his  latest  effort 
for  Svensk  Filmindustri  even  if  the  picture  is 
below  the  high  standard  of  his  previous  ef- 
forts such  as  'The  Virgin  Spring"  and  "Wild 
Strawberries."  Bergman,  who  wrote  as  well 
as  directed,  based  his  story  on  an  old  Irish 
proverb:  "A  maiden's  chastity  is  a sty  in  the 
eye  of  the  devil."  He  starts  off  with  a scene 
in  Hell  where  the  Devil  is  pained  because  a 
pastor's  lovely  daughter  is  engaged  to  be 
married  but  is  still  a virgin.  Satan  orders  Don 
Juan,  after  300  years  in  inferno,  to  return  to 
earth  to  seduce  the  young  woman.  The  girl's 
disillusioned  mother  proves  more  susceptible 
than  the  innocent  daughter  but,  in  the  end, 
Don  Juan  fails  in  his  mission  and  the  girl  has 
a happy  wedding  night  with  her  new  hus- 
band. Much  of  the  action  is  merely  a would- 
be-clever  conceit  with  Bergman's  witty  dialog 
and  humorous  situations  strongly  absent  from 
the  English  subtitles.  Except  for  Gunnar 
Bjornstrand,  who  merely  "relates"  the  story, 
Bergman's  regular  players  are  also  missing. 
Jarl  Kulle  is  handsome  enough,  if  scarcely  a 
Don  Juan  type,  and  Bibi  Andersson  is  at- 
tractively virtuous  as  the  girl.  The  best  per- 
formance is  that  of  Gertrude  Fridh  as  the 
mother  who  nearly  succumbs  to  the  attentions 
of  Don  Juan's  bold  servant.  This  must  rely 
entirely  on  Bergman's  current  vogue  with 
class  pxjtrons. 

Jarl  Kulle,  Bibi  Andersson,  Nils  Poppe,  Ger- 
trude Fridh,  Stig  Jarrel,  Axel  Duberg. 


A Summer  to  Remember  F ” 

Kingsley  Int'l  80  Minutes  Rel.  Dec.  '61 

A completely  enchanting  human  interest 
tale  which  explores  the  heart  and  mind  of  a 
small  boy  in  rural  Russia,  this  Mosfilm  Studios 
production,  which  is  part  of  the  cultural  ex- 
change program  between  the  U.S.  and  the 
Soviet  Union,  is  probably  the  finest  from  that 
country,  in  every  way  the  equal  of  lost  year's 
memorable  "Ballad  of  a Soldier."  Although 
primarily  art  house  fare,  because  of  this  sub- 
titled version,  it  rates  more  general  showings 
to  children  and  parents  everywhere.  Directed 
by  Georgy  Danelia  and  Igor  Talankin,  the 
picture  won  awards  at  the  Stratford  and 
Karlovy  Vary  Film  Festivals  in  1960.  But  it  is 
the  amazing,  gravely  charming  portrayal  by 
six-year-old  Borya  Barkhatov  that  will  be  ac- 
claimed as  a classic  and  be  discussed  by 
patrons — with  a resultant  buildup  for  the  pic- 
ture. Giving  splendid  support  to  the  young- 
ster ore  Sergei  Bondarchuk  (star  of  "Fate  of  a 
Man"  and  "Othello")  and  his  wife,  Irana 
Skobtseva,  Russia's  outstanding  acting 
couple,  who  plays  the  new  stepfather  and 
mother,  respectively,  of  the  little  boy.  When 
Borya's  widowed  mother  marries  again,  the 
child  is  puzzled  by  her  interest  in  his  new 
stepfather  but  the  latter  soon  wins  the  boy's 
affection.  The  child  is  worried  by  a new 
baby's  arrival  and  he  is  afraid  he  will  be  left 
behind  when  the  stepfather  is  transferred  to 
another  collective  farm.  But  the  ending  is 
happy,  if  tearful.  The  lorgely-outdoors  photog- 
raphy is  exceptional.  Presented  by  J.  Jay 
Frankel.  This  is  truly  a film  masterpiece. 

Borya  Barkhatov,  Sergei  Bondarchuk, 
Irana  Skobtseva,  Vasili  Merkuryev. 


10 


BOXOFFICE  BookinGuide  ::  Dec.  18,  1961 


I 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  @ denotes  color;  (g)  CinemaScope;  ® VistaVision;  (§)  Superscope;  ® Panovision;  (g)  Regalscope;  ® Teehniroma.  For  story  synopsis  on  eaeh  picture,  see  reverse  side. 


I 


The  Childrens  Hour  A 

United  Artists  { ) 109  Minutes  Rel.  

Extraordinary  drama,  fraught  with  powerful  emotional  im- 
deto/  pact,  is  brought  to  the  screen  by  William  Wyler  in  his  new 
version  of  Lillian  Heilman's  absorbing  Broadway  play.  It's 
not  recommended  for  all  audiences,  but  in  metropolitan 
situations  where,  despite  the  highly  controversial  theme,  ap- 
preciation may  be  assumed  for  superlative  theatre  and 
superb  performances,  it  should  be  an  outstanding  exhibition 
success.  Unlike  Wyler's  earlier  directorial  effort  (produced 
by  Samuel  Goldwyn  under  the  title  "These  Three''),  which 
steered  clear  of  the  more  sensational  aspects  of  the  original 
source,  "The  Children's  Hour''  deals  candidly  and  realis- 
tically with  the  effect  on  the  lives  of  two  women  slander- 
ously accused  of  an  "unnatural”  relationship.  Gathered  to 
perform  in  the  film  are  a distinguished  and  marquee-mighty 
cast  of  players  headed  by  Audrey  Hepburn,  Shirley  Mac- 
Laine  and  James  Garner,  with  exceptionally  strong  support 
by  Fay  Bainter  and  Miriam  Hopkins.  The  top  femme  stars 
herein  challenge  their  past  notable  performances  and  un- 
doubtedly will  receive  Academy  Award  recognition  for  their 
efforts.  Garner  proves  himself  a capable  dramatic  actor,  as 
does  newcomer  Karen  Balkin  who  registers  strongly  as  the 
malicious  child. 

Audrey  Hepburn,  Shirley  MacLaine,  James  Gamer, 
Miriam  Hopkins,  Fay  Bainter,  Karen  Balkin. 


The  Innocents  F S."i 

20th-Fox  (138)  100  Minutes  Rel.  Jan.  'G2 

Like  "Sons  and  Lovers,"  which  was  produced  in  England 
by  20th  Century-Fox  and  was  acclaimed  by  U.S.  critics,  this 
fascinating  tale  of  the  supernatural  will  primarily  attract 
class  audiences  and  later  build  toward  greater  general 
patronage  through  favorable  word-of-mouth.  While  Deborah 
Kerr  is  a good  marquee  name,  the  picture  will  need  heavy 
selling  to  draw  the  masses.  For  this  is  not  a conventional 
horror  story  but  a superbly  produced,  splendidly  acted  film 
version  of  Henry  James'  classic  novel,  "The  Turn  of  the 
Screw,"  which  was  also  the  basis  for  a Broadway  play,  a 
TV  drama  (starring  Ingrid  Bergman)  and  a recent  opera. 
Using  a suspenseful  screenplay  by  William  Archibald  and 
Truman  Capote,  the  expert  directorial  hand  of  Jack  "Room  at 
the  Top"  Clayton  has  turned  out  on  eerie  spine-chiller  re- 
plete with  gloomy  photography,  unusual  camera  effects, 
weirdly  atmospheric  music  and  stunning,  terror-stricken 
closeups — every  possible  trick  to  sustain  the  sinister  mood. 
Incidentally,  whether  or  not  the  ghosts  were  figments  of  the 
heroine's  imagination  is  left  for  the  spectator  to  decide.  Miss 
Kerr  gives  a performance  of  Academy  Award  caliber,  Megs 
Jenkins  is  just  right  as  a motherly  housekeeper  and  Martin 
Stephens  and  Pamela  Franklin  as  orphaned  children. 

Deborah  Kerr,  Michael  Redgrave,  Megs  Jenkins,  Martin 
Stephens,  Pamela  Franklin,  Peter  Wyngarde. 


jOUl. 

speal 

Minn 


El  Cid 

Allied  Artists  ( 


F Ratio:  Historical  Spectacle 
2.55-1  ® © 

184  Minutes  Rel.  


Samuel  Bronston's  latest  foreign-made  spectacle  is  one  of 
stunning  proportions,  as  regards  pictorial  splendor,  mag- 
nificently staged  battle  sequences,  including  a tremendously 
realistic  mortal  combat  between  two  swordsmen  which  has 
rarely  been  equaled  for  sound,  fury  and  breath-taking  sus- 
pense. Starring  two  top  names,  Charlton  Heston  and  Sophia 
Loren,  the  picture  gives  Allied  Artists  its  first  block-buster, 
both  for  reserved-seat  engagements  and  subsequent  regular 
runs.  In  contrast  to  Bronston's  "King  of  Kings,"  also  entirely 
filmed  in  Europe,  "El  Cid"  is  the  story  of  a leader  of  strength 
and  force,  in:  contrast  to  the  gentle  Jesus  of  the  Biblical  film. 
While  the  picture  is  primarily  a spectacle,  the  story  by 
Fredric  M.  Frank  and  Philip  Yordan  gives  ample  early  foot- 
age to  the  romance  between  the  Castilian  leader  and  the 
beautiful  and  fiery  daughter  of  a feudal  lord.  These  love 
scenes  will  appeal  to  the  women  just  as  the  terrific  battle 
action  will  thrill  the  males  and,  of  course,  the  youngsters. 
Director  Anthony  Mann  excels  in  the  filming  of  the  several 
unforgettable  combat  scenes,  photographed  against  fabulous 
backdrops  of  medieval  castles.  Heston  follows  up  his 
Academy  Award-winning  "Ben-Hur"  with  an  equally  strong 
El  Cid.  In  70mm  Super  Teehniroma  and  Technicolor. 

Charlton  Heston,  Sophia  Loren,  Raf  Vallone,  Genevieve 
Page,  Herbert  Lorn,  John  Fraser,  Gary  Raymond. 


Double  Bunk  F 

Showcorporation  92  Minutes  Rel.  Nov.  '61 

Adhering  to  the  broad,  noisy  slapstick  pattern  of  recent 
British  comedies  which  have  become  increasingly  popular 
with  American  moviegoers,  this  George  H.  Brown  production 
has  an  intriguing  title,  several  British  familiars,  including  Ian 
Carmichael  of  "I'm  All  Right,  Jack"  and  "Private's  Progress" 
fame;  the  shapely,  blonde  dim-wit  Liz  Frazer  and  the  ever- 
present Irene  Handl  to  attract  devotees  of  English  fare. 
Written  and  directed  by  C.  M.  Pennington-Richards,  the  film 
has  an  amusing  idea — that  of  newlyweds  forced  to  find 
living  quarters  on  a run-down  houseboat  on  the  Thames — 
but  many  of  the  laughs  stem  from  rotting  gangplanks,  rusty 
machinery  and  a faulty  compass  which  misdirects  the  boat 
through  a fog  across  the  channel  into  France.  Much  of  this 
horseplay  does  get  laughs  even  if  it's  obvious  and  repetitious. 
As  usual  in  British  films,  the  players  come  to  the  rescue 
with  hilarious  characterizations.  Among  them  are  Sidney 
James,  as  a meddling  bachelor  who  ships  aboard  the  honey- 
moon craft;  Noel  Purcell,  as  a bearded  old  skipper  with  a 
weakness  for  the  bottle,  and  Reginald  Beckwith  and  Irene 
Handl,  as  prior  tenants  of  the  houseboat.  Dennis  Price  por- 
trays a scheming  playboy.  Best  of  all  is  Janette  Scott,  who  is 
charming  and  natural  as  the  bewildered  bride. 

Ian  Carmichael,  Janette  Scott,  Sidney  James,  Liz  Frazer, 

Dennis  Price,  Noel  Purcell,  Irene  Handl,  Naunton  Wayne. 


Mysterious  Island  F scSlfpiction 

Anamorphic  © 

Columbia  (613)  101  Minutes  Rel.  Dec.  '61 

The  recent  rash  of  screenplays  based  on  the  works  of 
author  Jules  Verne  have  proved  successful  with  movie 
patrons,  and  this  latest  in  adventure-science-fiction  yarns 
typical  of  the  famed  writer's  style  should  reap  equal  critical 
and  financial  rewards.  There  is  appeal  herein  for  both  adult 
and  youthful  audiences,  for  what  age  cannot  enjoy  an  hour 
and  40  minutes  of  pure  escape  entertainment  via  an  elabo- 
rate unfolding — in  brilliant  Eastman  Color — of  a fanciful 
iy  fu.tale,  replete  with  action,  romance  and  spectacular  visual 
effects.  In  the  latter  category  there  are  super-gigantic  beasts, 
an  erupting  volcano  and  exciting  underwater  sequences  that 
leave  the  viewer  awestruck.  To  further  lure  prospective  cus- 
tomers there  are  such  recognizable  cast  names  as  Gary 
Merrill,  Michael  Callan  and  Herbert  Lorn,  who  with  new- 
comers Michael  Craig  and  Joan  Greenwood,  give  uniformly 
spirited  performances.  Screenplay  is  expectedly  melodra- 
matic, but  acceptable  inasmuch  as  the  film's  major  appeal  is 
in  the  expert  special  effects  created  by  Ray  Harryhausen  and 
photography  in  Superdynamation  by  Wilkie  Cooper.  Charles 
H.  Schneer  produced  and  Cy  Endfield  directed.  Musical  score 
by  Bernard  Herrmann  is  an  added  plus. 

Michael  Craig,  Joan  Greenwood,  Michael  Gallon,  Gary 
Merrill,  Herbert  Lorn,  Beth  Rogan,  Percy  Herbert. 


Gun  Street  F 

United  Artists  (6136)  67  Minutes  Rel.  Dec.  '61 


Swift-paced  and  absorbing,  this  hour-plus-seven-minutes- 
long  western  adventure  is  sufficient  fare  for  supporting  cate- 
gory, or,  given  sufficiently  aggressive  merchandising  on  an 
extensive  level  for  the  top  slot  in  double-feature  program- 
ming. James  Brown,  a personable  enough  young  man,  has 
been  considerably  displayed  on  the  home  screen  and  is 
well-known  as  an  adventure  role  delineator  to  the  big-screen 
action  aficionados.  The  Sam  C.  Freedle  script  is  conven- 
tional to  the  extent  of  the  rampaging  killer  (newly  escaped 
from  prison  and  viciously  bent  on  vengeance  against  those 
who  had  sent  him  away)  is  dispatched  to  his  demise  just 
when  the  pursuers  hove  about  run  out  of  excuses.  Jean 
Willes  doesn't  hove  too  much,  emotively  speaking,  to  handle, 
since  the  primary  action  is  chase-and-effects.  Med  Flory  is 
the  snarling,  sneering  killer  while  John  Clarke  has  some 
engaging  moments  as  sheriff  Brown's  trusty  deputy.  Robert 
E.  Kent  produced  and  Edward  L.  Cahn  directed  for  Harvard 
Film  Corp.,  Barney  Wolff  contributing  some  noteworthy  spe- 
s.  1 1 \ pT  a effects.  Cahn  and  Kent  have  a deft  touch  in  the  program 
1 1 / ET  A feature  field,  trimming  their  product  of  excess  dramatic  con- 
tinuity and  the  audiences  to  whom  they  seem  to  basically 
appeal  won't  find  much  to  quibble  about  in  this  film. 

James  Brown,  Jean  Willes,  John  Clarke,  Med  Flory,  John 
Pickard,  Peggy  Stewart,  Sandra  Stone. 


The  reviews  on  these  pages  may  be  filed  for  future  reference  in  any  of  the  following  ways:  (1)  in  any  Stamford  three-ring 
loose-leaf  binder;  (2)  individuolly,  by  company,  in  ony  sfan  dord  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  doily  business  record  sheets, 
may  be  obtained  from  Associoted  PubKcotions,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2588 


BOXOFFICE  BookinGuide  ::  Dec.  18,  1961 


2587 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


THE  STORY:  "The  Innocents"  (20th-Fox) 

Deborah  Kerr  is  engaged  by  Michael  Redgrave  as  gover- 
ness for  his  wards,  Martin  Stephens  and  Pamela  Franklin,^,  , 
who  lives  in  on  isolated  country  mansion.  Deborah  is  happy(°tre, 
in  her  new  post,  despite  disturbing  tales  about  the  evil  in-  ^20' 
fluence  on  the  children  by  a valet  long  since  dead.  Although 
the  children  are  well-mannered,  Deborah  finds  them  se- 
cretive and  seemingly  possessed  by  the  ghosts  of  the  valet 
and  the  dead  former  governess  who  loved  the  ma.n.  Several 
times,  Deborah  thinks  she  sees  the  two  ghosts,  once  from  a 
tov/er,  another  time  across  a lake.  When  Deborah  tries  to 
exorcise  the  ghosts,  Pamela  goes  into  shock  and  later  she  is 
sent  away  in  the  company  of  the  kindly  housekeeper.  But 
when  Deborah  accuses  Martin  of  trying  to  frighten  her  with 
his  stories  of  the  dead  valet,  he  screams  and,  as  he  calls 
the  man's  name,  they  both  see  his  shadow.  The  boy  falls 
into  Deborah's  arms  and  she  soon  realizes  she  is  holding  his 
lifeless  body. 

EXPLOITIPS: 

In  addition  to  Deborah  Kerr  and  Michael  Redgrave,  who  is 
currently  starring  on  the  Broadway  stage,  play  up  the 
original  Henry  James  novel,  '"The  Turn  of  the  Screw,"  from 
which  this  was  adopted. 

CATCHLINES: 

Be  Forewarned — This  Picture  Must  Be  Seen  From  the  Be- 
ginning to  Achieve  Its  Full  Shock  Value  ...  A New  Master- 
piece From  Jack  Clayton,  Who  Directed  "Room  at  the  Top." 

THE  STORY:  "'The  Children's  Hour"  (UA) 

Audrey  Hepburn  and  Shirley  MacLaine  ore  the  head- 
mistresses  of  an  exclusive  school  for  young  girls  until 
^ Karen  Balkin,  in  a fit  of  rage  at  well-deserved  punishment  f 

meted  out  to  her  by  Miss  Hepburn,  concocts  a slanderous  lie  \ 

about  the  two  women  in  accusing  them  of  an  "unnatural" 
relationship.  Karen's  well-meaning  but  misinformed  Grand- 
mother (Fay  Bainter)  further  spreads  the  vicious  rumor,  with 
the  result  that  the  school  is  destroyed,  along  with  the  repu- 
tations of  Audrey  and  Shirley  who  are  unable  to  prove  in 
court  that  they  are  innocent.  Although  the  lie  is  ultimately 
exposed,  it  is  too  late  to  repair  its  devastating  effects. 
Audrey  loses  her  fiance  (James  Garner)  and  Shirley  loses 
her  life  when  she  commits  suicide  in  tortured  recognition  of 
her  true  feelings  toward  her  friend. 

EXPLOITIPS: 

Emphasis  should  be  placed  on  the  ADULTS  ONLY  theme 
and  drawing  power  of  Oscar  winner  Audrey  Hepburn,  Oscar 
nominee  Shirley  MacLaine,  and  Garner  in  his  first  dramatic 
role.  Otherwise,  rely  on  bookstores  to  display  playwright 
Lillian  Heilman's  original  work,  along  with  stills  from  picture. 

CATCHLINES: 

A Slanderous  Rumor  Ruins  the  Lives  of  Two  Innocent 
Women  . . . Audrey  Hepburn  and  Shirley  MacLaine  Star  in 
the  Most  Controversial  Drama  of  All  Time! 

THE  STORY:  "Mysterious  Island"  (Col) 

A group  of  Union  soldiers  escapes  a Confederate  prison  in 
a balloon  and  is  carried  by  the  winds  far  out  over  the 
Pacific  Ocean.  A raging  storm  forces  them  to  abandon  the 
balloon  and  swim  to  shore,  where  they  discover  themselves 
to  be  on  a tropical  island.  Here  they  proceed  to  find  food, 
build  shelters  and  seek  a means  of  escape  from  the  appar- 
ently deserted  island,  while  plagued  with  weird  experiences 
that  include  encounters  with  a giant  land  crab,  enormous 
rooster,  and  huge  bees.  A pirate  ship  enters  the  lagoon  and 
is  mysteriously  exploded  and  sunk.  At  this  point,  a stranger 
appears  and  informs  the  group  he  will  help  them  survive  a op? 
volcano  which  is  due  to  erupt  in  a few  days.  With  his  helple  are 
the  pirate  ship  is  refloated  in  time  for  the  stranded  band  to 
escape  the  island  and  the  erupting  volcano. 

EXPLOITIPS: 

Request  bookstores'  cooperation  in  displaying  works  of 
Jules  Verne  along  with  stills  from  the  picture.  Costume  the- 
atre personnel  in  pirate  garb.  Make  facsimiles  of  the  bal- 
loon used  in  the  film  using  wicker  baskets  and  small 
balloons,  to  decorate  lobby  or  theatre  entrance. 

CATCHLINES: 

A Delightful  Fantasy  Adventure  . . . Giant  Monsters,  Pirate 
Ships  and  Captain  Nemo  Invade  a Mysterious  Island. 

THE  STORY:  "El  Cid"  (AA) 

In  the  year  1050,  the  kingdoms  of  Castile,  Leon  and 
Aragon  remained  as  a bastion  of  Christianity  while  the 
blood-thirsty  Moors  to  the  south  loomed  as  a terrible  threat. 

Into  this  dangerous  arena  rode  El  Cid,  translated  os  "The 
Lord,"  so  called  by  a Moor  he  had  saved  from  death,  to  serve 
the  King  of  Castile.  In  El  Cid's  efforts  to  bring  understanding 
between  the  Christians  and  the  Moors,  his  wisdom  and  far- 
seeing  justice  capture  the  hearts  of  his  countrymen  and  the 
enemy  alike.  Before  he  died,  to  become  a legend  in  the 
hearts  of  his  people,  El  Cid  led  the  Spanish  forces  to  a final 
sac  victory  against  the  Moorish  marauders. 

g tire  ( 

EXPLOITIPS:  ' 

Base  the  selling  campaign  on  Charlton  Heston,  who  played 
the  title  role  in  "Ben-Hur,"  for  which  he  won.  an  Academy 
Award,  and  Sophia  Loren,  currently  riding  the  crest  of  the 
wove  after  her  acclaimed  performance  in  "Two  Women." 
Stress  the  pageantry  and  terrific  battle  scenes  to  attract 
action  fans  and  the  youngsters. 

CATCHLINES: 

El  Cid — The  Man  Who  Became  the  Leader  of  the  Spaniards 
in  the  11th  Century  . . . Charlton  Heston,  Winner  of  the 
Academy  Award  for  "Ben-Hur,"  and  Sophia  Loren,  Ac- 
claimed for  her  Performance  in  "Two  Women,"  as  the  Lovers 
Whose  Devotion  Was  Part  of  Spain's  History. 

'THE  STORY:  "Gun  Street"  (UA) 

An  escaped  convict  Med  Flory  returns  to  a small  western 
town  and  wages  a one-man  reign  of  terror.  Marked  for  death 
ty  the  deranged  killer  ore  John  Pickard,  a doctor,  his  wife, 
Peggy  Stewart,  to  whom  the  killer  was  formerly  married,  and 
Herb  Armstrong,  on  whose  information  the  man  was  originally 
imprisoned.  After  several  fruitless  attempts  to  capture  the 
outlaw,  sheriff  James  Brown  and  deputy  John  Clarke  head  a 
posse  to  track  him  down  in  the  desert.  After  a two-day  ordeal 
in  the  arid  wasteland,  the  killer  is  found  dead  of  wounds  in- 
flicted by  a prison  guard  who  tried  to  prevent  his  escape. 
Brown  resigns  his  job  and  heads  west  with  Jean  Willes. 

EXPLOITIPS: 

Spill  loose  (and  empty)  cartridges  into  a cowboy  hat  set  in 
a lobby  glass  case  or  in  the  window  of  a cooperating  mer- 
chant's store  and  offer  prizes  for  patrons  guessing  the  quan- 
tity. Have  your  sign  shop  prepare  a long  "mock-up"  of  a 
typical  western  street,  such  as  the  one  in  the  ads,  for  lobby 
display  purposes.  Drive-ins  can  set  up  barrels  or  counters  at 
entrance,  with  intriguing  legend,  "Park  your  gun  here  before  , tn. 
driving  down  'Gun  Streetl'  " 'Ulto'' 

CATCHLINES: 

All  the  Terror  of  a "Killer  Hunt!"  ...  All  the  Fury  of  the  Old 
West  . . . All  the  Cold-Steel  Courage  of  One-Man  Lawl 

THE  STORY:  "Double  Bunk  " (Showcorp) 

Ian  Carmichael  and  Janette  Scott,  newlyweds  who  are 
forced  to  live  in  separate  rooms  in  a boarding  house,  peruse 
the  ads  until  they  find  a houseboat  for  rent.  Although  the 
boat  is  somewhat  run-down,  the  couple  moves  in  and  then 
learns  that  Dennis  Price,  their  avaricious  landlord,  wants 
money  for  his  moorings.  Janette  fixes  up  the  houseboat  with 
plants  and  curtains  while  Sidney  James,  Ian's  bachelor  pal, 
invites  himself  and  his  girl  friend,  Liz  Frazer,  aboard  for  a 
cruise.  With  a rusty  motor  and  a faulty  compass,  the  house- 
boat goes  down  the  Thames  and  then  heads  into  the  channel 
to  France.  Price,  who  is  also'  in  France,  refuses  to  lend 
Carmichael  fuel  to  get  back  to  England  so  Liz  does  a strip- 
tease while  Carmichael  and  James  steal  the  needed  petrol. 

The  two  boats  race  back  to  England  and,  when  the  house- 
boat wins  a victory,  the  honeymooners  decide  to  forego  the 
high  seas  for  dry  land. 

EXPLOITIPS: 

To  attract  devotees  of  Brtish  comedies,  play  up  Ian 
Carmichael,  Liz  Frazer,  Sidney  James  and  Irene  Handl,  all  of 
whom  were  prominent  in  "I'm  All  Right,  Jack,"  one  of  1961 's 
biggest  hits.  Dennis  Price,  familiar  from  a score  of  British  ^ 

H.OO'"  films,  and  shapely  Liz  Frazer,  are  other  selling  angles.  ( 

CATCHLINES: 

It's  a Low  Cruise  on  the  High  Seas  With  a Boat-Load  of 
Hilarity  . . . The  Honeymooners  Learn  That  a Houseboat  Is 
Not  a Home. 

BOXOFnCE  BookinGuide  ::  Dec.  18,  1961 


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9389. 

GENERAL  EQUIPMENT— NEW 

Continued  expansion  has  created  open- 
ings for  experienced  indoor  and  drive-in 
managers.  Top  salaries  and  liberal  bene- 
[its  to  qualified  applicants.  Apply  in  con- 
lidence  to  Personnel  Manager,  General 
Drive-In  Corporation,  480  Boylston  Street, 
Boston  16,  Massachusetts. 

SUNPROOF,  RAINPROOF  MASONITE 
MARQUEE  LETTERS,  fit  all  signs.  Sample 
free.  Black  or  red.  4"-40c;  8”-60c;  10"-75c; 
12”-$1.00;  14”-$1.50;  16”-$1.75;  17"-$2.00; 
24”-  $3.00  (10%  discount  100  letters  or 
over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  ■?ork  19. 

POSITIONS  WANTED 

EQUIPMENT  REPAIR  SERVICE 

Manager  or  Mon  and  Wife  combination. 
20  years  hardtop  and  drive-in  experience. 
Prefer  small  town  or  neighborhood  situa- 
tion South  or  West.  Salary  or  will  operate 
on  percentage.  Boxoffice  9388. 

Put  that  $100  back  in  your  pocket!! 
Broken  reflectors  easily  repaired!  Lasts 
indefinitely!  Guaranteed!  Kit  only  $2.95 
postpaid.  Gatorhide,  Box  71,  Joplin,  Mis- 
souri. 

City  Manager  conventional  and  drive- 
ins  now  employed  large  midwest  city, 
looking  to  better  management  opportunity. 
Boxoffice  9393. 

THEATRES  WANTED 

Wonted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 

EQUIPMENT  WANTED 

Wanted:  Pair  of  Westrex,  Simplex  or 
Century  penthouse  4-track  magnetic 
soundheads,  also  3 Altec  Lansing  stage 
speakers.  Wayzata  Theatre,  Wayzata, 
Minn. 

Wanted:  To  lease  or  buy  indoor  theatres, 
metropolitan  areas,  population  at  least 
75,000.  Contact  William  Berger,  Metro- 
politan Hotel,  Cincinnati,  Ohio. 

Wanted:  Used  theatre  booth  equipment. 
We  dismantle.  Leon  Jerodsky,  Paris,  Il- 
linois. 

Wanted:  To  lease  drive-in  or  indoor  the- 
atre in  Michigan  or  Ohio.  Boxoffice  9391. 

DRIVE-IN  THEATRE  EQUIPMENT 

THEATRES  FOR  SALE 

ARVm  ELECTRIC-IN-CAR  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price,  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 

West  Coast  theatres  for  sole.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 

For  Sale:  300-car  drive-in,  thriving 

Southwest  Kansas  county-seat  town. 
Farming,  livestock,  gas  and  oil  develop- 
ment. Reduced  price  and  very  favorable 
terms.  Address  C.  S.  Laird,  Meade,  Kan- 
sas. 

Drive-In  Theatre  Tickets!  100,000  1x2” 
special  printed  roll  tickets,  $37.95.  Send 
for  samples  of  our  special  printed  stub 
rod  tickets  for  drive-ins.  Safe,  distinctive, 
private,  easy  to  check.  Kansas  City  Ticket 
Co.,  Dept.  10,  109  W.  18th  St.  (Filmrow), 
Kansas  City  8,  Mo. 

Theatre  Closed:  For  sale,  complete  the- 
atre equipment,  550-seat  house.  Write 
Palace  Theatre,  Antigo,  Wisconsin. 

BUY!SELL!TRADE! 

400-seat  theatre,  midwest  Missouri,  only 
one  radius  30  miles.  Good  equipment, 
air-conditioned,  real  opportunity.  Family 
operation.  Priced  to  sell.  Boxoffice  9392. 

FIND  HELP  OR  POSITION 

Through 

BOXOFFICE 

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Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 

THEATRES  FOR  LEASE 

Modem  Theatre,  750  seats,  air-condi- 
tioned, central  location,  thoroughly 

equipped,  low  rent.  City  population  over 
300,000.  'Write  Marion  Echols,  201  Lenox 
Avenue,  Norfolk,  Virginia. 

THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  chairs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Parts  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25”x25”  55c  ea.;  27”x27”.  65c 
ea.  Chicago  Used  Chair  Mart.  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 

SEAT  RENOVATING:  Neat,  fast,  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Ed^el  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 

BOXOFFICE  ::  December  18,  1961 


BUSINESS  STIMULATORS 

— 

Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 

THE  ODDS 

Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  ol 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 

ARE 

Bingo  Cards.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 

used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 

*17,905  to  1 

You'll  get 
the  job  done 
through 
BOXOFFICE 

CLEARING 

SOUND-PROJECTION  SERVICE 
MANUAL 

EXHIBITORS,  PROJECTIONISTS  — RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other  helpful  data,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leaf  binder,  $4.95.  (Data  on  16,  35  and 
70mm  equipment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 

INTERMISSION  TAPES 

HOUSE 

WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 

When  you  want  to 

MISCELLANEOUS 

Will  pay  full  price  lor  back  issues  BOX- 
OFFICE,  including  1960.  Karl  J.  Cook,  407 
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HIRE  HELP  ...  GET  A JOB 
DONE  . . . SELL  . . . BUY  . . . 

POPCORN  MACHINES 

EXCHANGE. 

Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 

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TOWN  STATE 

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29 


A PREVIEW  OF  1962 


A REVIEW  OF  1961 


Boxoffice 


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Now  in  P reparation 


A GOLDMINE 
OF  BOOKING 
INFORMATION 


TELLS  YOU: 

'liJUo-  — 

Are  the  most  popular  stars 
Are  the  top  hit  producers 
Are  the  leading  directors 
Made  the  most  hit  pictures 
Turned  out  the  best  shorts 
Stars  in  what  '60-' 61  films 
Distributes  foreign  films 

'What— 

Is  in  store  for  1962-63 
Are  the  year's  hit  films 
Was  their  boxoffice  rating 
Is  the  biggest  grosser 
Films  scored  above  average 
Films  scored  below  average 
Are  their  release  dates 
Is  their  running  time 
Reissues  are  available 


Greatest  P/us  Value  in  the  Industry 

The  next  BOXOFFICE  BAROMETER — the  film  industry's  most 
complete  and  practical  booking  and  buying  guide — will  be 
published  soon  as  a second  section  of  BOXOFFICE. 

Long  established  as  the  most  authoritative  and  useful  refer- 
ence source  on  product  information.  BOXOFFICE  BAROMETER 
is  relied  upon  by  virtually  every  exhibitor  for  the  record  of  grosses 
and  ratings  at  the  boxoffice  of  films  that  have  played  during 
the  past  season.  No  other  source  is  so  complete  in  details  on 
released  pictures  and  their  stars  — as  well  os  on  the  complete 
data  covering  the  forthcoming  features. 

Contents  will  include:  The  All-American  Screen  Favorites  Poll  of 
1961 — Features  and  Shorts  Indexes  of  1960-61 — Picture  Grosses 
— Outstanding  Hits  — Production  Trends  — Advance  data  on 
films  in  production  or  completed  for  release  — Many  other  service 
features  of  practical  use-value  designed  to  help  attain  top  show- 
manship and  boxoffice  profits  in  1962. 

A SEPARATELY  BOUND 
SECTION  OF 


ANOTHER  "NO.  1"  SERVICE 
TO  ALL  SUBSCRIBERS  OF  THE 
INDUSTRY'S  NO.  1 MAGAZINE: 


BOXOFFICE 

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Please  enter  my  subscription  to  BOXOFFICE,  52  issues  per  year  (12  of  which 
contain  The  MODERN  THEATRE  section)  and  including  the  BAROMETER  and  BUYERS' 
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THEATRE 


STREET  ADDRESS 
TOWN  


ZONE  STATE 


NAME 


POSITION 


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Jon.  1 — New  Y sor's  Day  t pril 
Feb.  12 — Linco  I's  Birth-  J pf'l 


day 

Feb.  14 — Valen 

Feb.  22 — Wasiington's 
Birthday 


I Moreh  7 — Ash 
day 

March  17 — St. 
Day 


RED^ETTE^DATES 


/ pril 

ne's  Day  J pril 
May 

Wednes-  June 
jfcne 

Patrick's  jVly. 

Day 


IS — Palm 

19- 20— Pa 

20 —  Good 
22 — Foster 
1 3 — Mothe 
30 — Memo  al 

14 Flag  I ay 

1 7 — Father 


D<  y 

4 — Indepentfios  ! 


riday 


Sept. 

e9-30 — Rosh 

HashonA 

Oct. 

8 — Irem  Kippur 

Oct. 

1 

2^Columbus  Day 

Oct. 

3 

W- — Halloween 

Nov. 

p — Election  Day 

Nov. 

11 — Veterons  Day 

Nov. 

e2— Thanksgiving 

Dec. 

!5— Christmos 

JANUARY 

MAY 

SEPTEMBER 

SUN 

MONi 

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F.  scon 

FITZGERALD’S 


co-starring 


PRODUCED  BY 


DIRECTED  BY 


SCREENPLAY  BY 


CESARE  DANOVA  • JILL  ST.  JOHN  • PAUL  LUKAS  • HENRY  T.  WEINSTEIN  • HENRY  KING  • IVAN  MOFFAT 

COLOR  by  DE  LUXE  CINEMaScOPE 


A Distinguished  Motion  Picture  in  the  Box  Office 
Tradition  of  the  '‘The  Hustler  “ and  “The  Comancheros" ! 


THE  NATIONAL  FILM  WEEKLY 

Published  in  Nine  Sectional  Editions 


BEN  SHLYEN 

Editor-in-Chief  and  Publisher 

DONALD  M.  MERSEREAU,  Associate 
Publisher  & General  Manager 
NATHAN  COHEN.  .Executive  Editor 

JESSE  SHLYEN Managing  Editor 

HUGH  FRAZE Field  Editor 

AL  STEEN Eastern  Editor 

I.  L.  THATCHER.  .Equipment  Editor 
MORRIS  SCHLOZMAN  Business  Mgr. 

I Publication  Offices:  825  Van  Brunt  Blvd. 

, Kansas  City  24,  Mo.  Nathan  Cohen,  BJx- 
ecutive  Editor;  Jesse  Shlyen,  Managing 
Editor:  Morris  Schlozman,  Business  Man- 
ager; Hugh  Fraze,  Field  E!ditor;  I.  h. 

' Thatcher,  Editor  The  Modem  Theatre 

1 Section.  Telephone  CHestnut  1-7777. 

Editorial  Offices:  1270  Sixth  Ave.,  Rocke- 
feller Center,  New  York  20,  N.  Y.  Donald 
I M.  Mersereau,  Associate  Publisher  & 

General  Manager;  A1  Steen,  Eastern  Edi- 
tor. Telephone  COlumbus  5-6370. 
i Central  Offices:  Editorial — 920  N.  Mich- 

[ igar.  Ave.,  Chicago  11,  111.,  Frances  B. 

I Clow,  Telephone  Superior  7-3972.  Adver- 

tising— 5809  North  Lincoln,  Louis  Dldler 
and  Jack  Broderick,  Telephone  LOngbeach 
’ 1-5284. 

Western  Offices:  Editorial  and  Film  Adver- 
tising— 6404  Hollywood  Blvd.,  Hollywood 
28,  Calif.  Telephone  HOUywood  5-1186. 
Equipment  and  Non-Film  Advertising — 
672  S.  Lafayette  Park,  Los  Angeles, 
Calif.  Bob  VVettstein,  manager.  Tele- 
phone Dunkirk  8-2286. 

London  Office:  Anthony  Gruner,  1 Wood- 
: berry  Way,  Finchley,  No.  12.  Telephone 

' Hillside  6733. 

The  MODERN  THEATRE  Section  is  In- 
eluded  in  the  first  issue  of  each  month. 

Atlanta:  Jean  Mullis,  P.  0.  Box  1695. 

! Albany:  J.  S.  Conners,  140  State  St. 

Baltimore:  George  Browning,  119  B. 

25th  St. 

Boston:  Guy  Livingston,  80  Boylston, 

I Boston,  Mass. 

' Charlotte:  Blanche  Carr,  301  S.  Church 

1 Cincimiati:  Fiances  Hanford,  UNlverslty 

1- 7180. 

Cleveland:  W.  Ward  Marsh,  Plain  Dealer. 
Columbus:  Fred  Oestreicber,  52^4  W. 

I North  Broadway, 

t Dallas:  Mable  Ouinan,  5927  Wlnton. 

I Denver:  Bruce  Marshall,  2881  S.  Cherry 

Way. 

i Des  Moines:  Pat  Cooney,  2727  49th  8t. 

, Detroit:  H.  F.  Reves,  906  Fox  Theatre 

Bldg.,  woodward  2-1144. 

Hartford:  Allen  M.  Widem,  CH  9-8211. 
Indianapolis:  Norma  Geraghty,  436  N.  Il- 
linois St. 

Jacksonville:  Robert  Cornwall,  1190  EMge- 
wood  Ave. 

.Memphis:  Null  Adams,  707  Spring  St. 
Miami:  Martha  Lummus,  622  N.E.  98  St. 
.Milwaukee:  Wm.  Nichol,  2251  S.  Layton. 
Minneapolis:  Don  Lyons,  72  Glenwood. 
■New  Orleans:  Mrs.  Jack  Auslet,  2268% 
> • St.  Claude  Ave. 

^ Oklalioma  City:  Sam  Brunk.  3416  N.  Vir- 

ginia. 

L Omaha:  Irving  Baber,  911  N.  51st  St. 

I Philadelphia:  A1  Zurawski,  The  Bulletin. 

I Pittsburgh:  R.  F.  Kllngensmith,  516  Jean- 

< ette,  Wilklnsburg,  CHurchill  1-2809, 

Portland,  Ore.:  Arnold  Marks,  Journal. 
Providence:  Guy  Langley,  388  Sayles  St. 
St.  Louis:  Joe  & Joan  Pollack,  7335 
Shaftsbury,  University  City,  PA  5-7181. 
Salt  Lake  City:  H.  Pearson,  Deseret  News. 
San  Francisco:  Dolores  Barusch,  25  Tay- 
lor St.,  ORdway  3-4813;  Advertising: 
Jerry  Nowell,  417  Market  St.,  YUkon 

2- 9537. 

In  Canada 

Montreal:  Room  314,  625  Belmont  St., 
Jules  Larochelle. 

St.  John:  43  Waterloo,  Sam  Babb. 
Toronto:  2675  Bayvlew  Ave.,  WUIowdale, 
Ont.  W.  Gladish. 

Vancouver:  411  Lyric  Theatre  Bldg.  751 
I Granville  St.,  Jack  Droy. 

Wlimlpeg:  93  Albert  St.,  Barney  Brookler. 

I Member  Audit  Bureau  of  Circulations 

I 

Second  Class  postage  paid  at  Kansas  City, 
Mo.  Sectional  Edition,  $3.00  per  year. 
National  Edition,  $7.50. 

DECEMBER  2 5,  1961 

Vol.  80  No.  10 


Reason  J G^eetinad 


☆ 


BEST 


WISHES 


FOR  A MOST 


JOYOUS  YULETIDE 


. . . AND  MAY  1962 


REWARD  YOU  WITH  ALL 


THAT  YOUR  AMBITION  DEMANDS 

T 
H 
E 

BOXOFFICE  STAFF 


A Film  Rating  Service 
Is  Created  in  El  Paso 


Charge  of  'Railroading'  Made 

A Tougher  Classification 
Law  Sought  in  Chicago 


CHICAGO — Amid  charges  of  “railroad- 
ing,” a stiffer  motion  picture  censorship 
ordinance  which  would  bar  children  under 
17  from  certain  films,  was  presented  to  the 
city  council  this  week  by  the  council’s  fi- 
nance committee.  The  ordinance  was 
drafted  by  Corporation  Counsel  John  C. 
Melaniphy  and  its  appearance  m the 
council  hopper  came  as  a complete  sm-prise 
to  many  of  the  aldermen. 

FILED  OUT  OF  ROUTINE 

Ordinarily,  a measure  of  this  type  is  sub- 
mitted to  the  full  council  and  then  as- 
signed to  a committee.  In  this  instance, 
Melaniphy  sent  the  ordinance  du-ect  to  the 
finance  committee — a procedm’e  which  led 
Aldermen  Leon  M.  Dupres  and  Jack  L. 
Sperhng  to  criticize  the  manner  in  which 
it  was  introduced.  Dupres  said  it  had  “all 
the  eai'marks  of  an  attempt  to  railroad  it 
through  the  coimcil.” 

He  demanded  a hearing,  at  which  mem- 
bere  of  the  city’s  censoi-ship  board  will  be 
present,  to  detennine  why  such  a radical 
change  in  the  censorship  setup  was  being 
rushed  thix)ugh,  and  without  giving  inter- 
ested parties  an  opportunity  to  be  heard. 

The  proposed  ordinance  provides  that 
p>ersons  under  17  yeai's  of  age  may  not  see 
a movie  “if  the  pictm-e,  considered  as  a 
whole,  has  the  dominant  effect  of  sub- 
stantially increasing  sexual  desii-es  ...  is 
indecent,  or  is  contrary  to  contemporary 
community  standards  in  the  description  or 
representation  of  nudity  or  sex,  or  is  other- 
wise unsuitable  for  children.” 

If  a picture  is  so  classified,  the  board  will 
have  authority  to  limit  its  exhibition  to 
persons  17  or  older.  An  appeals  procedure 
is  set  up.  There  would  be  five  members  of 
a Motion  Picture  Appeals  Board,  to  be  ap- 
pointed by  the  mayor,  who  must  be  “ex- 
perienced or  educated”  in  one  or  more  of 
the  following  fields:  art,  drama,  literatui-e, 
philosophy,  sociology,  psychology,  histoi-y, 
science,  music  or  “other  related  fields.” 
Members  would  be  paid  $50  for  each  day 
they  meet. 

APPEALS  BOARD  CREATED 

If  a permit  is  denied,  an  exhibitor  must 
submit  the  picture  to  the  appeals  board, 
which  will  review  it  and  listen  to  any  testi- 
mony the  exhibitor  may  want  to  present. 
In  instances  where  the  appeal  is  denied, 
the  exhibitor  will  get  a written  notice 
stating  the  grounds  on  which  the  denial 
was  made  and  hsting  the  parts  of  the  film 
which  ai’e  considered  in  violation  of  the 
ordinance. 

Chicago  has  been  without  a classification 
ordinance  since  March  24,  1959,  when  the 
district  federal  court  ruled  that  provisions 
barring  persons  under  21  years  of  age  from 
certain  motion  pictures  was  unconstitu- 
tional. 

However,  early  this  year  local  censorship 
proponents  gained  strength  when  the  U.  S. 
Supreme  Court  upheld  the  city’s  ordinance 
requiring  prior  censorship  of  motion  pic- 
tures. 


Cooper  Invests  $1  Million 
In  Downtown  Okla.  City 

Oklahoma  City — The  Cooper  Foun- 
dation, already  operating  three  of  the 
top  first-run  theatres  in  the  city,  this 
week  made  a million-dollar  invest- 
ment in  downtown  property  which  in- 
cluded the  Warner,  Midwest  and 
Sooner  theatres  and  the  10-story  Mid- 
west Building. 

The  Cooper  Foundation,  which  oper- 
ates theatres  in  Colorado,  Nebraska 
and  Oklahoma,  is  expanding  its  hold- 
ings in  the  motion  picture  field.  This 
year,  the  Foundation  opened  the  mil- 
lion-dollar  Cooper  Cinerama  Theatre  in 
Denver,  placed  a similar  theatre  under 
way  in  Minneapolis  and  has  plans  for 
new  theatres  in  Omaha  and  Colorado 
Springs, 

The  purchase  by  the  Cooper  Founda- 
tion was  made  as  “a  long-time  invest- 
ment and  illustrates  our  faith  in  down- 
town Oklahoma  City,”  according  to 
Kenneth  E.  Anderson,  president.  The 
Warner,  Midwest  and  Sooner  theatres 
are  still  imder  long-term  lease  to  Stan- 
ley Warner  Corp.  and  this  circuit  will 
continue  to  operate  them.  The  Warner 
was  built  at  the  turn  of  the  century 
and  first  served  as  an  opera  house, 
then  as  the  Orpheum  Theatre  and 
more  recently  as  a first-run  house. 


Dec.  Green  Sheet  Lists  5 
Films  in  Family  Class 

NEW  YORK — Five  pictures  were  labeled 
for  family  patronage  and  five  for  adults 
only  in  the  December  Green  Sheet,  pub- 
lished by  the  Film  Estimate  Board  of  Na- 
tional Organizations.  Foirr  films  were 
placed  in  the  Adults-Mature  Young  People 
categoiy  (A-MY)  and  five  in  Adults- 
Mature  Young  People-Young  People 
bracket  (A-MY-Y).  One  picture.  United 
Artists’  “Teenage  Millionaire,”  wais  given  a 
Y rating,  or  strictly  for  young  people. 

In  the  family  class  were  20th  Century- 
Fox’s  “Second  Time  Around”  and  “Two 
Little  Bears,”  United  Artists’  “The  Boy 
Who  Caught  a Crook,”  Warner  Bros.’  “Lad, 
a Dog,”  Columbia’s  “Twinkle  and  Shine.” 

In  the  A-MY-Y  bracket  were  Para- 
mount’s “Blue  Hawaii,”  MGM’s  “King  of 
Kings”  and  “Wonders  of  Aladdin,”  20th 
Century-Fox’s  “The  Comancheros”  and 
“Pirates  of  Tortuga.”  _ 

Listed  for  A-MY  were  MGM’s  “Bachelor 
in  Paradise,”  “United  Artists’  “Judgment 
at  Nuremberg”  and  “West  Side  Story”  and 
Warner  Bros.’  “The  Mask.” 

The  Green  Sheet  placed  the  following  in 
the  A or  adult  list:  20th-Fox’s  “Seven 
Women  From  Hell,”  Warner  Bros.’ 
“Splendor  in  the  Grass”  and  “Susan 
Slade,”  and  United  Artists’  “Paris  Blues” 
and  “Town  Without  Pity.” 


EL  PASO — A film  rating  service  will  be 
established  in  El  Paso  shortly  after  the 
first  of  the  year,  in  which  local  exhibitors 
and  the  Women’s  Chamber  of  Commerce 
will  cooperate.  The  decision  to  provide  in- 
formation on  pictures  came  after  several 
meetings  between  theatremen  and  the 
women’s  organization.  The  women  empha- 
sized that  their  efforts  to  obtain  a classi- 
fication system  did  not  constitute  a move- 
ment to  introduce  “censorship”  in  the 
community. 

The  ratings  to  be  published  in  the  daily 
newspapers  each  week  will  rate  pictures 
as  to  their  suitability  for  adults,  mature 
young  people,  young  people  and  children. 
The  Chamber  committee  at  first  wanted 
ratings  to  be  determined  solely  on  informa- 
tion given  in  the  Consumers  Union  publica- 
tion, but  finally  agreed  that  opinions  ex- 
pressed in  Parents’  Magazine,  Boxoffice 
and  the  Texas  Board  of  Review  also  would 
be  used  in  establishing  the  ratings. 

One  matter  on  which  theatremen  de- 
clined to  take  immediate  action  was  an 
effort  on  the  part  of  one  of  the  women  to 
have  exhibitors  abide  by  a “code  of  ethics” 
presented  at  the  first  meeting  between  the 
two  groups.  Exhibitors  said  they  were  not 
ready  to  subscribe  to  the  code  without 
further  study.  A major  hitch  to  such  an 
agreement  is  a provision  which  calls  for 
theatremen  to  agree  to  a clause,  “We  will 
not  show  objectionable  scenes  in  trailers 
(previews)  of  coming  attractions  on  a fam- 
ily bill  of  fare.” 

Exhibitors  named  to  the  classification 
committee  are  Jack  J.  Vereen,  city  man- 
ager, Lone  Star  Theatres:  Bill  Chambers, 
resident  manager.  Interstate’s  Plaza  The- 
atre, and  Ralph  Calderon,  owner  of  the 
Colon,  Valley  and  Walley  theatres.  Others 
who  participated  in  the  meetings  are  Wil- 
liam Bm-ke,  manager.  Fiesta  Drive-In;  Jim 
T.  Carty,  manager,  Del  Norte  Drive-In 
Theatre. 


Film  Seized  in  Abilene; 
Four  Persons  Charged 

ABILENE,  TEX. — The  exhibition  of  “Not 
Tonight,  Henry”  at  the  Crescent  Drive-In 
Theatre  resulted  in  the  film  being  seized 
and  charges  made  against  four  persons. 
The  Abilene  board  of  review,  which  had 
banned  the  film,  ruled  the  “nudie”  film 
obscene. 

Those  who  were  named  in  the  complaints 
for  violation  of  Abilene’s  film  censorship 
ordinance  were  Mrs.  Katherine  Jacob, 
owner  of  the  Crescent  Drive-In  Theatre; 
Duane  Gates,  manager;  S.  L.  Starr,  pro- 
jectionist, and  Nina  Braddock,  ticket  seller. 
Under  the  strong  Abilene  censorship  law, 
evei'y  employe  of  a theatre  who  has  han- 
dled a ticket  transaction  is  liable  to  arrest 
when  a charge  of  obscenity  is  made. 


MGM-Tarzan  Deal  Set 

LOS  ANGELES — A distribution  deal  has 
been  concluded  between  MGM  and  pro- 
ducer Cy  Weintraub  on  two  Tarzan  films 
which  Weintraub  will  make  under  his 
Banner  Productions  outfit.  “Tarzan  Goes 
to  India,”  starring  Jock  Mahoney,  will  be 
the  first,  with  the  second  photoplay  as  yet 
untitled. 


4 


BOXOFFICE  ::  December  25,  1961 


Columbia  Sees  Another 
Good -Profit  Quarter 


New  $6,000,000  Loan 
To  Cinerama,  Inc. 

MONTCLAIR,  N.J.  — Prudential  Insur- 
ance Co.  has  granted  an  additional  $6,000,- 
000  loan  to  Cinerama,  Inc.,  and,  at  the 
same  time,  eased  the  terms  of  its  former 
loan.  This  was  announced  at  this  week’s 
annual  stockholders  meeting  of  the  com- 
pany by  Nicolas  Reisini,  president  and 
board  chairman.  He  also  disclosed  that 
Cinerama  had  acquired  Cinemiracle,  the 
process  developed  by  National  Theatres  & 
Television. 

According  to  the  terms  of  the  original 
loan  agreement,  Pimdential  was  to  receive 
15  per  cent  of  the  consolidated  pretax 
profit  from  all  sources,  with  the  exception 
of  that  of  Cinerama  Camera  Corp.  between 
1959  and  1974.  From  1974  in  perpetuity, 
Prudential  was  to  have  received  20  per  cent 
of  the  net  film  rentals  from  pictures  pro- 
duced with  the  loaned  fimds  and  five  per 
cent  of  profits  from  the  theatres  owned  by 
Cinerama. 

Under  the  new  agreement,  the  15  per 
cent  from  the  pretax  profit  has  been 
eliminated,  as  well  as  the  20  per  cent  of 
net  film  rentals  and  five  per  cent  of  the 
theatres’  profits.  In  its  place.  Prudential 
will  receive  15  per  cent  of  the  net  profit  of 
the  two  Cinerama  pictures  in  production, 
“How  the  West  Was  Won”  and  “The  Won- 
derful World  of  the  Brothers  Grimm.”  Pay- 
ments will  be  made  in  perpetuity  after  re- 
couping the  total  cost  of  the  negatives. 

The  Cinemiracle  assets  were  acquired  in 
the  form  of  the  45  prints  of  “Windjammer” 
and  its  negative,  in  addition  to  23  sets  of 
Cinemiracle  equipment.  From  the  proceeds 
of  the  picture.  Cinerama  will  receive  $1,- 
250,000  within  two  and  a half  years  from  a 
new  subsidiary,  Cinemhacle  International 
Picture. 

Cinerama  pictures  now  are  being  ex- 
hibited in  51  theatres,  of  which  28  are  in 
the  United  States  and  23  abroad. 


NT&T  Gets  $1,250,000  Plus 
In  Cinemiracle  Sale 

HOLLYWOOD  — An  agreement  for  the 
sale  of  the  motion  picture  “Windjammer” 
and  certain  Cinemiracle  equipment  and 
assets  by  National  Theatres  & Television 
and  two  of  its  subsidiaries  to  Cinemiracle 
International  Pictures,  Inc.,  was  disclosed 
by  NT&T  president  Eugene  V.  Klein.  The 
sale  price  was  $1,250,000,  plus  additional 
revenues  which  may  be  realized  from  cer- 
tain future  Cinemiracle  pictm-es. 

Klein  also  disclosed  that  Cinerama,  Inc. 
and  NT&T  are  holding  further  discussions 
relative  to  future  expanding  exhibition  of 
the  widescreen  process  in  NT&T’s  theatres. 


O'Brien  in  New  MGM  Post; 
Executive  Vice-President 

NEW  YORK— Robert  H.  O’Brien  has 
been  elected  to  the  newly  created  post  of 
executive  vice-president  of  Metro-Gold- 
wyn-Mayer. 

Joseph  R.  Vogel,  MGM  president,  said 
the  new  post  was  the  natural  result  of  the 
continued  growth  and  expanding  interests 
of  the  company  in  the  entire  field  of  en- 
tertainment throughout  the  world. 

O’Brien  has  been  vice-president  and 
treasurer  since  August  1957  and  is  a mem- 
ber of  the  board  and  executive  committee. 


Gross  Receipts  Clause 
Is  Clarified  by  U-I 

NEW  YORK — The  change  in  Clause  2 of 
Universal  Pictures’  license  agreement  was 
designed  to  prevent  any  “juggling”  of  a 
theatre’s  basic  admission  price  so  that  the 
film  rentals  will  be  fairly  computed  on 
gross  receipts.  This  was  indicated  in  a let- 
ter from  H.  H.  Martin,  vice-president  and 
general  sales  manager,  to  John  Stembler, 
president  of  Theatre  Owners  of  America. 

In  substance,  the  new  clause  means  that 
if  a theatre’s  basic  admission  price  is  75 
cents,  the  exhibitor  cannot  claim  that  65 
cents  is  the  admission  price  and  ten  cents 
is  for  other  commodities.  The  percentage 
terms  to  Universal  must  be  based  on  75 
cents. 

A new  printing  of  the  clause  reads  as  fol- 
lows: 

“As  used  in  this  agreement,  the  terms 
‘flat  rental  picture’  shall  mean  and  refer 
to  a motion  picture  for  which  the  license 
fee  is  a fixed  siim;  and  the  term  ‘per- 
centage picture’  shall  mean  and  refer  to  a 
motion  picture  for  which  the  license  fee 
is  computed  and  determined  in  whole  or  in 
part  from  the  exhibition  of  motion  picture 
or  upon  a guarantee  against  a percentage 
of  the  gross  receipts. 

“It  is  agi’eed  that  ‘gross  receipts,’  for  the 
purpose  of  computing  Universal’s  rental  on 
a percentage  picture  licensed  hereunder, 
shall  consist  of  all  moneys  directly  or  in- 
directly received  from  patrons,  regardless 
of  when  or  where  paid,  for  the  privilege  of 
entry  to  the  theatre  premises  on  each  ex- 
hibition date  of  such  picture  (exclusive 
only  of  admission  taxes  collected  from  pa- 
trons as  required  by  law)  and  unless  other- 
wise expressly  authorized  either  in  the 
schedule  hereof  or  in  writing  by  Universal 
for  such  percentage  picture,  shall  include 
all  moneys  collected  from  patrons  for  heat- 
ers, air-conditioners,  playground  and  park- 
ing facilities,  and  any  other  service,  con- 
venience or  commodities  (where  payment 
in  whole  or  in  part  for  any  commodity  is 
a part  of  or  serves  to  disguise  the  full 
charge  for  admission)  inside  or  outside 
the  theatre  premises,  and  no  credits,  re- 
bates or  allowances  may  be  deducted  there- 
fore from  the  gross  receipts.” 


Moss  Hart  Dies  at  57. 

PALM  SPRINGS,  CALIF.— Moss  Hart, 
57,  author  and  producer  of  many  successful 
Broadway  plays  which  were  made  into 
movies,  died  Wednesday  (20)  at  his  winter 
home  here.  His  wife,  Kitty  Carlisle,  an 
actress  and  singing  star,  recently  left  a 
television  panel  show  in  New  York  to  join 
her  husband  here.  Hart’s  plays  included 
“The  Great  Waltz,”  “Merrily  We  Roll 
Along,”  “As  Thousands  Cheer,”  “Jubilee,” 
“Once  in  a Lifetime”  and  “Face  the  Music,” 
“You  Can’t  Take  It  With  You,”  “The  Man 
Who  Came  to  Dinner,”  “Lady  in  the  Dark” 
and  “Winged  Victory.”  His  screenplays  in- 
cluded “Gentlemen’s  Agreement,”  “Hans 
Christian  Andersen”  and  “A  Star  Is  Born.” 


NEW  YORK — Columbia  Pictm’es  second 
quarter  earnings  will  be  favorable  and  may 
approach  the  profit  of  the  first  quarter, 
Leo  Jaffe,  first  vice-president,  told  stock- 
holders at  their  annual  meeting  here  Wed- 
nesday (21).  The  first  quarter  which  ended 
September  30,  showed  a profit  of  $1,242,- 
000,  equivalent  to  80  cents  per  share.  Jaffe 
said  he  was  optimistic  over  the  prospects 
for  the  future,  based  on  the  quality  of 
product  in  distribution  and  on  the  way. 

Jaffe  told  stockholders  that  “Guns  of 
Navarone”  was  proving  to  be  the  second 
biggest  grossing  picture  in  Columbia’s  his- 
tory, topped  only  by  “Bridge  on  the  River 
Kwai.” 

Jaffe  also  said  that  “’Twist  Around  the 
Clock”  was  stacking  up  as  a big  money 
maker  despite  its  short  budget  and  shoot- 
ing schedule.  In  order  to  cash  in  on  the 
new  dance  craze,  he  pointed  out,  producer 
Sam  Katzanan  rushed  the  picture  through 
in  six  days,  starting  November  21  and  com- 
pleting it  on  November  27.  It  was  playing 
in  theatres  by  mid-December. 

All  nine  members  of  the  board  of  direct- 
ors were  re-elected  by  the  shareholders, 
who  also  ratified  the  granting  of  stock  op- 
tion to  Samuel  Briskin,  Sol  Schwartz,  M. 
J.  Frankovich  and  Jaffe. 

There  were  some  criticisms  by  stock- 
holders over  the  declaring  of  stock  divi- 
dends, but  A.  Schneider,  president,  said 
that  it  had  become  necessary  to  conserve 
cash  to  be  used  for  investments  which 
later  could  be  of  benefit  to  all. 

Schneider  said  he  wanted  to  clear  the 
air  in  regard  to  “unfortunate  conclusions” 
concerning  the  filing  by  Columbia  of  a 
registration  statement  with  the  SEC.  He 
said  the  conclusions  were  drawn  from  some 
tradepress  reports.  The  registration  state- 
ment embraced  222,568  shares  of  common 
stock  and  was  filed  so  that  the  company 
might  fully  comply  with  SEC  requirements. 
Schneider  said  that  despite  the  fact  this 
was  a routine  registration,  some  ti’ade- 
papers  reported  that  all  of  the  stock  was 
being  sold  by  all  of  the  officers  listed  in 
the  registration.  This  was  not  the  case,  he 
said.  ’The  sole  purpose  was  to  comply  with 
SEC  requirements  and  enable  any  holder 
to  dispose  of  any  portion  of  his  holdings  for 
any  reason. 

NTS  in  Package  Deal 
To  Equip  N.Y.  House 

NEW  YORK— National  Theatre  Supply 
Co.  will  equip  the  new  Spring  Valley  The- 
atre in  Spring  Valley,  N.  Y.  from  marquee 
to  screen,  the  first  theatre  in  this  area 
to  come  under  NTS’s  package  deal  to 
finance  and  equip  theatre  properties. 

Arrangements  for  the  Spring  Valley 
project  were  made  by  Harry  Pear,  repre- 
senting National  ’Theatre  Supply,  and  How- 
ard and  Ronnie  Lesser  and  George  Brown, 
owners  of  the  new  theatre. 

The  package  deal  includes  Simplex  XL 
projection  and  sound,  chairs,  carpeting, 
lighting  fixtures,  draperies,  poster  frames, 
lounge  fumitm-e  and  all  other  furnishings, 
according  to  Arthur  Baldwin,  NTS  vice- 
president. 


BOXOFFICE  ::  December  25,  1961 


5 


A REPORT  FROM  WEST  BERLIN: 

Germans  Are  Grim  at  Preview 
Of  Judgment  at  Nuremberg' 


By  AL  STEEN 

BERLIN  — The  curtains  of  Kongress 
Halle  slowly  closed  Thursday  night  (14)  on 
the  world  premiere  of  Staiiley  Kramer’s 
“Judgment  at  Nuremberg”  and,  despite  the 
outward  calmness  of  the  100  United  States, 
Canadian  and  Latin  American  press  repre- 
sentatives, there  was  some  apprehension  as 
to  what  the  German  reaction  might  be  to 
a picture  which  was,  in  a sense,  an  indict- 
ment of  the  Nazi  regime.  And  most  of  the 
1,200  guests  present  were  eye-witnesses  to 
the  events  of  the  Hitler  days.  At  the  con- 
clusion of  the  picture,  there  was  a ripple  of 
applause  but  it  was  difficult  to  ascertain 
who  was  applauding.  This  writer  was  told 
that  it  was  started  by  newspapermen  and 
picked  up  by  others  of  the  press. 

REACTIONS  ARE  VARIED 

In  any  event,  the  Germans,  whether  they 
agreed  with  the  picture’s  message  or  not, 
were  extremely  courteous  and  many  of 
them  displayed  no  sentiment  one  way  or 
the  other.  I talked  to  one  German  attor- 
ney, who  spoke  excellent  Elnglish,  who  said 
the  film  was  “unfair.”  I talked  to  others 
who  said  it  was  “too  fair.”  The  boxoffice 
potentials  of  a picture  which  can  draw 
such  mixed  reactions  among  the  people  of 
the  locale  of  the  film  should  be  unlimited. 
“Judgment  at  Nuremberg”  may  appeal  pri- 
marily to  the  “thinking”  audience  but  even 
those  who  were  not  bom  when  World  War 
II  was  in  progress  or  too  young  to  remem- 
ber or  absorb  the  events  should  find  it  in- 
triguing and  educational. 

The  premiere  took  place  less  than  700 
yards  from  the  “waU,”  the  Russian-created 
dividing  line  between  West  and  East  Ber- 
lin. A large  group  of  Soviet  correspondents 
attended  the  premiere  and  even  they  found 
little  to  condemn,  although  there  was  some 
resentment  to  the  first  half  of  the  film  but 
more  acceptance  to  the  last  half. 

Prior  to  the  start  of  the  picture  and 
from  the  stage,  Willy  Brandt,  mayor  of 
West  Berlin,  addressed  the  glittering  audi- 
ence in  German.  He  said  that  in  one  sense 
the  world  premiere  of  the  picture  was  an 
important  political  event  and  that  it 
probably  would  be  difficult  for  some  Ger- 
mans to  watch  it,  “but  we  will  not  shut  our 
eyes.  If  this  film  serves  justice,  we  will 
welcome  it.  Anything  that  helps  the  cause 
of  right  helps  Berlin.”  He  said  he  hoped 
worldwide  discussion  would  be  caused  by 
both  the  fUm  and  Berlin  and  that  it  would 
contribute  to  the  strengthening  of  right 
and  justice,  adding  “all  of  us  need  this  so 
urgently.” 

ORIGIN  OF  PRESENT  STATUS 

Continuing,  Brandt  said:  “We  cannot 
deny  that  the  current  situation  in  Ger- 
many had  its  origin  in  the  destmction  of 
law  in  the  Nationalist  Socialist  era.  The 
spht  of  this  city  also  is  the  consequence  of 
this  injustice. 

“The  fUm  presents  starkly  and  merci- 
lessly the  resiilts  and  dangers  which  every 
person,  every  group  of  persons,  every 
nation  burdens  itself  with  when,  to  obtain 
apparent  advantages,  it  strays  from  the 


path  of  right  and  offends  the  principles  of 
justice.” 

As  to  the  picture  itself,  Brandt  said  many 
Germans  would  not  agree  completely  with 
all  points  made  by  the  film,  but,  speaking 
for  himself,  “I  shall  continue  to  encourage 
the  presentation  of  spiritual  and  artistic 
experiments  of  this  kind  in  Berlin.” 

The  picture  was  presented  in  English, 
but  by  means  of  an  electronic  hookup,  ear- 
phones attached  to  each  seat  permitted  a 
guest  to  hear  the  synchronized  dialogue  in 
German,  French,  Spanish  and  Italian.  A 
similar  arrangement  was  utilized  in  the 
various  interviews  with  the  stars  at  the 
Berlin  Hilton  Hotel. 

The  United  Artists  contingent  from  the 
United  States  and  its  staffs  in  Berlin  and 
Paris  did  a masterful  job  in  keeping  the 
events  on  a timetable  schedule.  As  the  say- 
ing goes,  there  was  never  a dull  moment. 
All  in  all,  308  journalists  were  on  hand, 
including  approximately  100  from  the 
Americas.  Many  of  us  went  into  East  Ber- 
lin where  we  could  contrast  life  and  condi- 
tions with  those  of  West  Berlin.  The  other 
side  was  depressing.  West  Berlin  is  gay. 
East  Berlin  appeared  to  be  the  opposite. 

Among  those  of  the  cast  present  were 
Judy  Garland,  Spencer  Tracy,  Richard 
Widmark,  Maximilian  Schell  and  Mont- 
gomery Clift.  Also  producer  Kramer  and 
Abby  Mann,  the  author,  and  Max  Young- 
stein,  vice-president  of  United  Artists: 
Margaret  Twyman,  representing  the  Mo- 
tion Picture  Ass’n,  and  Barbara  Kraus, 
representing  the  United  Nations;  William 
Randolph  Hearst  jr.,  columnists  Bill  Con- 
sidine.  Bill  Slocum,  Leonard  Lyons,  Chi- 
cago’s Irv  Kupcinet,  Harold  Heffeman  and 
Hy  Gardner;  television’s  Mike  Wallace; 
Harry  Mandel,  president  of  RKO  'Theatres, 
and  Senator  Keating  of  New  York. 

Members  of  the  United  Artists  staff  who 
“kept  things  moving”  were  A1  Horwits, 
Gabe  Sumner,  A1  Fisher  and  “Addy” 
Addison. 

Jack  Kalmenson  Is  Dead; 
WB  Pittsburgh  Manager 

PITTSBURGH  — Jack  Kalmenson,  62, 
manager  of  the  Warner  Bros,  exchange 
here,  and  a brother  of  Ben  Kalmenson, 
executive  vice-president  of  Warner  Bros. 
Pictures,  died  at  his  home  here  Thursday 
night  (14).  He  was  a Warner  salesman  in 
West  Virginia  at  one  time,  and  had  been 
with  Warners  many  years. 

Survivors  include  his  wife  Eva  and  three 
brothers,  Abraham,  Karl  and  Ben,  all  of 
whom  were  here  recently  in  their  first 
complete  reunion  in  a decade.  Jack  was  the 
youngest  of  the  four  brothers. 


Commendation  to  Disney 

WASHINGTON  — The  Episcopal  Com- 
mittee for  Motion  Pictures,  Radio  and 
Television  has  directed  that  a special  com- 
mendation be  extended  to  Walt  Disney  and 
his  associates  for  the  outstanding  contribu- 
tion which  their  films  have  made  to  family 
entertainment  during  the  past  year. 


> > 

TWIST  AROUND  THE  CLOCK  (Col)— The 
astute  and  timely  showmanship  of  pro- 
ducer Sam  Katzman,  evidenced  a few 
years  back  when  he  capitalized  on  the 
rock  ’n  roll  rage  to  turn  out  the  highly 
successful  “Rock  Around  the  Clock,” 
again  leaps  to  the  fore  with  this  made- 
over-night  exploitation  offering  built 
around  the  current  Twist  craze.  It’s  right 
up  to  the  minute  in  every  detail.  There’s 
little  doubt  the  feature  will  attract 
enough  ticket  buyers  to  assure  its  suc- 
cessful run  in  most  situations,  particular- 
ly those  catering  to  youthful  moviegoers. 
Oscar  Rudolph  directed  this  Four  Leaf 
Clover  Production.  Chubby  Checker,  Dio, 
Vicki  Spencer,  the  Marcels,  Clay  Cole. 

This  review  will  appear  in  full  in  a 
forthcoming  issue  of  BOXOFFICE. 


'Question  7'  Voted  Year's 
Best  by  Review  Board 

NEW  YORK — The  Committee  on  Excep- 
tional Films  of  the  National  Board  of  Re- 
view has  selected  “Question  7,”  a rehgious 
film  produced  by  Louis  de  Rochemont,  as 
the  best  picture  of  1961. 

The  other  nine  pictures  on  the  commit- 
tee’s “ten  best”  list  are  “The  Hustler,” 
20th-Fox;  “West  Side  Story,”  UA;  “The 
Innocents,”  20th-Fox;  “The  Hoodlum 
Priest,”  UA;  “Summer  and  Smoke,”  Para- 
mount; “The  Young  Doctors,”  UA;  “Judg- 
ment at  Nuremberg,”  UA,  and  “One,  Two, 
Three,”  UA. 

“The  Bridge”  was  chosen  as  the  best 
foreign  film  of  the  year,  followed  by  “La 
Dolce  Vita,”  “Two  Women,”  “Saturday 
Night  and  Sunday  Morning”  and  “A  Sum- 
mer to  Remember.” 

Jack  Clayton  was  named  the  best  di- 
rector of  the  year  for  ‘"rhe  Innocents,” 
Geraldine  Page  was  voted  best  actress  for 
“Summer  and  Smoke”  and  Albert  Finney 
the  best  actor  for  “Saturday  Night  and 
Sunday  Morning.”  Best  supporting  player 
citations  went  to  Ruby  Dee  for  “A  Raisin 
in  the  Sun”  and  Jackie  Gleason  for  “The 
Hustler.” 


Variety  of  Twist  Material 
Available  From  NSS 

NEW  YORK — A variety  of  special  adver- 
tising material  for  the  exploitation  of  pic- 
tures featuring  the  Twust,  new  dance  fad, 
has  been  prepared  by  National  Screen 
Seiwice. 

Joseph  Bellfort,  general  sales  manager, 
said  that  a seven -foot  cutout  standee  had 
been  made  and  shipped  to  all  NSS  offices. 
In  full  color  via  silk  screen  process,  the 
standee  is  mounted  on  an  easel  and  pro- 
vides space  for  sniping  the  title.  One  free 
snipe  is  provided  for  the  picture  specified 
by  the  exhibitor.  Additional  snipes  are 
available  at  50  cents  each. 

Among  other  Twist  items  are  a 10  by  20 
foot  valance,  a smaller  valance,  a 30-foot 
string  of  12xl8-inch  triangular  pennants 
and  an  usher’s  badge. 


6 


BOXOFFICE  ::  December  25,  1961 


LOVE  FOR  JOHNNIE”! 


EVERYBOOY  LOVES-' 


"'NO  LOVE  FOR  JOHNNIE'  IS  MUCH  THE  SAME  SORT  OF 
BRITISH  FILM  AS  'ROOM  AT  THE  TOP;  «u.h  h.  .1 

ambition  as  spurred  the  hero,  much  the  same  sort  of  'woman  trouble',  much  the  same  sort 
of  irony— are  dominant  in  this  film.  Peter  Finch  and  Mary  Peach  are  fascinating  as  lovers. 
There’s  a lot  in  this  picture  to  absorb  and  entertain  —Bosley  Crowther,  N.  Y.  Times 

— (Highest  Rating),  HASN'T  A DULL  MOMENT  IN  IT.  Peter  Finch  is  brilliant.  His  wife 
walks  out  on  him  and  his  career  as  a chaser  begins.  It  is  a brilliant  expose!" 

—Kate  Cameron,  N.Y.  Daily  News 

"ONE  OF  THE  YEAR'S  FINEST  BRITISH  FILMS..  . completely  absorbing.  It  is  honest,  realistic  and 
adult.  A good  show  and  a distinguished  one ..  .superbly  written  and  acted.'-Jesse Zunser,  Cue Mogaz/ne 


"NOT  TO  BE  MISSED.  One  of  the  very  few  completely  absorbing  movies  to  appear  this  year. 
Peter  Finch  gives  a truly  remarkable  performance." 


JOSEPH  E.  LEVINE  PRESENTS  A RANK  ORGANIZATION  PRODUCTION 


AND  SEE  IT.  It  is  .full  of  good  things  from  beginning 

to  end."  —Brendan  Gill,  New  Yorker 

"FASCINATING.  Peter  Finch  is  excellent  as  the  man  of  calculated 
charm.  Johnnie  learns  that  you  cannot  have  love  without  giving." 

—Alton  Cook,  World  Telegram  & Sun 

"EXCELLENT.  ONE  OF  THE  BEST  OF  THE  YEAR’S  BRITISH  ENTRIES.  A 

candid  study  of  a politician  on  the  make."  —Rose  Pelswick,  Journal  American 

"A  STRONG  EXCITING  MOVIE."  —Newsweek  Magazine 


starring 


YOUR  AUDIENCES  WILL  LOVE  IT  TOO!  » ^ ^ 


BOOK  IT  NOW! 


EMBASSY  PICTURES 

1271  AVENUE  OF  THE  AMERICAS  • NEW  YORK  20,  N.Y.  • TEL  JU-2-4358 


Toll  Television  Censorship  Surge  in  Theatre  Updating  Runaway  Production 

HEADLINES  OF  1961 

A Review  of  the  Year's  Important  Events  in  the  Motion  Picture  Industry 


January:  Forty  independent  distributors  announce  plans  to  re- 
lease 75  to  100  features  during  1961  . . . Paramount  president  Bar- 
ney Balaban  honored  on  25th  anniversary  as  head  of  the  company 
. . . Jack  Kirsch,  recently  resigned  as  Allied  States  Ass’n  president, 
dies  in  Chicago  . . . Motion  Pictures  Ass’n  of  America,  in  policy 
shift,  names  four  independent  producers  to  directorate  . . . Sam 
Katz,  co-founder  of  Balaban-Katz,  dies  . . . Martin  Theatres  cir- 
cuit buys  45  theatres  from  Crescent  Amusement  Co.,  Nashville 
. . . Marshall  Fine,  Cleveland,  elected  new  Allied  States  president 
. . . Abram  F.  Myers  retires  as  Allied  general  counsel  and  board 
chauTnan  . . . Inflight  Motion  Pictures,  Inc.,  previews  film  pro- 
grams for  TWA  super-jet  flights  . . . U.S.  Supreme  Court  upholds 
Chicago’s  prior  censorship  of  films  in  5-4  decision. 

February:  Theatre  Owners  of  America  studies  plan  to  classify 
films  and  voluntary  refusal  to  play  pictm’es  without  Production 
Code  Seal  . . . “Sit-ins”  open  desegi'egation  drive  on  theatres, 
starting  in  South  and  spreading  throughout  U.S.  . . . Emanuel 
Frisch  named  new  chairman  of  American  Congress  of  Exhibitors 
. . . Mid-Central  Allied  withdraws  from  National  group  . . . Pathe- 
America  completes  first  picture,  “The  Deadly  Companions,”  under 
TOA  and  Motion  Picture  Investors  aegis. 

March:  Times  Film  Corp.  files  petition  for  rehearing  in  U.S. 
Supreme  Court  of  prior  censorship  decision,  with  aid  from  news- 
papers and  broadcasters  . . . 20th-Fox  announces  plans  to  produce 
24  blockbusters  annually  in  addition  to  other  releases  . . . FCC 
gives  okay  on  Hartford,  Conn.,  pay  TV  test  . . . Joint  Committee 
Against  Pay  TV  to  appeal  Hartford  pay  TV  test  approval  . . . 
Eugene  V.  Klein  elected  new  president  of  National  'Theatres  & 
Television  . . . Texas  COMPO  uncovers  widespread  violations  of 
16mm  rental  policies. 

April:  TOA  let-patron-know  action  halts  film  classification  bills 
in  Connecticut  and  New  York  . . . AIP  sets  goal  of  one  blockbuster 
per  month  . . . Connecticut  exhibitors  file  suit  in  U.S.  Court  of 
Appeals  challenging  FCC  ruling  on  Hartford  pay  TV  test  . . . 
Circular  Cooper  Theatre,  first  built  for  Cinerama  at  $1,000,000 
cost,  opens  in  Denver  . . . Sol  Lesser  wins  Jean  Hersholt  Humani- 
tarian Award  . . . Film  classification  opposed  by  Allied  president 
Marshall  Fine  . . . Allied  urges  playing  only  pictures  with  Code 
Seal  . . . Directors  of  Rocky  Mountain  Allied  vote  to  withdraw 
from  Allied  States  . . . Ballantyne  Co.,  Omaha,  is  sold  to  ABC 
Vending  Coitj.  . . . “The  Apartment,”  Elizabeth  Taylor,  Burt 
Lancaster  win  top  Academy  Awards. 

May:  Variety  Club  Heart  Award  goes  to  London  Tent  for  $330,000 
Heart  of  Variety  projects  . . . Investment  research  shows  “phe- 
nomenal rise”  in  motion  picture  stocks  . . . Edward  Emanuel 
re-elected  Variety  International  chief  barker  . . . Atlanta,  Ga.,  cen- 
sorship law  ruled  unconstitutional  . . . Northern  California  'The- 
atre Owners  A.ss’n  hits  at  blind  bidding  on  films  before  they  are 
available  for  screening  . . . Actor  Gary  Cooper,  60,  dies. 

June:  U.S.  Supreme  Court  upholds  Sunday  closing  laws  in  Mas- 
.sachusetts,  Maryland  and  Pennsylvania  . . . Theatres  file  brief 
with  Arkansas  Public  Service  Commission  opposing  Little  Rock 
pay  TV  . . . Texas  Compo  survey  notes  rise  in  wholesome  family 
films,  drop  in  adult  pictures  . . . MPAA  committee  starts  work  on 
COMPO  Showmanship  Cioisade  plan  . . . ACE  plans  to  produce 
and  finance  series  of  short  subjects  to  boost  film  industry  . . . 
United  Film  Co.,  Kansas  City  and  Motion  Picture  Advertising 
Service  Co.,  New  Orleans,  merge. 

July:  Detroit  exhibitors  assail  release  of  16mm  versions  of  cur- 
rent films  . . . Illinois  censorship  bill  dies  in  committee  . . . Adolph 
Zukor  celebrates  50th  year  in  production  . . . Inflight  Motion 
Pictures  launches  showings  on  TWA  coast-to-coast  super-jets  . . . 


Screen  Producers  Guild,  American  Congress  of  Exhibitors  sponsor 
guild-exhibitor  meetings  in  Hollywood  to  consider  industry  prob- 
lems . . . Quebec  lifts  long-time  ban  on  theatre  attendance  by 
children  under  16  . . . Carolina  theatre  owners  drop  action  against 
state  blue  laws  . . . Philip  Smith,  62,  president,  Smith  Management 
Co.  and  General  Drive-In  Corp.,  dies  in  Boston  . . . Pennsylvania 
Supreme  Court  rules  state  censorship  law  unconstitutional  . . . 
Valentine  Davies,  Motion  Picture  Academy  president,  dies. 

August:  Arkansas  Public  Service  Commission  okays  pay  TV  in 
Little  Rock,  clearing  way  for  Telemeter  installations  . . . LATSE 
board  votes  to  join  COMPO  . . . Warner  Bros,  kiddy  show  policy 
generates  trade  controversy  . . . ACE  ready  to  enter  feature  pro- 
duction as  new  A.C.E.  Films,  Inc.,  chartered  in  Delaware  . . . Allied 
States  broadens  membership  base  to  permit  direct  affiliation  of 
independent  theatres  . . . NT&T  announces  plans  to  build  20  new 
drive-ins  and  nine  theatres  in  next  three  years  . . . TOA  sends  out 
first  issue  of  Film  Content  Informational  Service  . . . Claude  Ezell, 
79,  Texas  exhibitor  and  industry  leader,  dies. 

September:  COMPO  film  merchandising  plan  launched  in  Cin- 
cinnati area  . . . AB-PT  starts  unified  national  campaign  to  build 
up  attendance  . . . Max  E.  Youngstein  resigns  as  UA  vice-presi- 
dent and  director,  effective  January  1 . . . Gail  Russell,  36,  dies  . . . 
Actor  Charles  Cobum,  84,  dies  . . . Allied  protests  to  general  sales 
managers  on  “unrealistic”  terms  and  limited  mns,  and  warns 
“substantial”  revenue  is  being  lost  thi'ough  16mm  dates  of  fairly 
current  pictures  . . . Itinerama,  balloon  Cinerama  theatre,  debuts 
in  Paris  . . . Boxoffice  survey  shows  $24,149,000  spent  in  fhst  six 
months  of  year  for  40  new  indoor  theati'es  and  25  drive-ins  . . . Sol 
A.  Schwartz  named  vice-president  in  charge  of  Columbia  west 
coast  operations  . . . National  Film  Service  takes  over  distribution 
of  National  Screen  trailers  . . . Upper  New  York  state  exhibitors 
form  new  Allied  affiliate. 

October:  Conference  of  Canadian  film  censors  fails  to  organize 
international  censorship  body  . . . Women  of  the  Motion  Picture 
Industry,  in  convention  at  Charlotte,  plan  expansion  of  organiza- 
tion in  1962  . . . Robert  B.  Wilby,  73,  retired  partner  in  Wilby- 
Kincey  Theatres,  dies  in  Atlanta  . . . Marion  Davies,  64,  dies  in 
Hollywood  . . . TOA-NAC  convention  opens  with  1,000  in  attend- 
ance, highlighting  merchandising  of  films  and  concessions  . . . WB 
drops  controversial  kiddy  policy  . . . MPAA  liberalizes  Code  on 
homosexual  themes  . . . North  Central  Allied  votes  to  reactivate 
. . . Columbus  censorship  ordinance  defeated  . . . A.C.E.  Films 
organized  to  further  film-production  plan  . . . John  Stembler, 
Atlanta,  named  new  TOA  president  . . . Cinerama,  Inc.,  plans  15 
new  Cinerama  theatres  to  cost  $20,000,000  . . . 20th-Fox  rejoins 
MPAA  . . . Joseph  Schenck,  83,  industry  pioneer,  dies. 

November:  TOA  sells  stock  holdings  in  major  film  companies  to 
invest  in  A.C.E.  Films  . . . Des  Moines  city  council  asks  exhibitors 
to  submit  self-censorship-plan  . . . COMPO  invites  discussions  as 
preliminary  step  to  talent  guild  affiliation  with  organization  . . . 
Edward  R.  Murrow  asks  film  industry  to  take  steps  to  improve 
U.S.  image  abroad  . . . Congress  hears  arguments  on  runaway  pro- 
duction . . . U.S.  Supreme  Court  turns  down  Pennsylvania  censor- 
ship appeal  . . . Ivan  Spear,  67,  Boxoffice  western  editor  and 
manager,  dies  ...  A.  Montague  saluted  as  Pioneer  of  the  Year. 

December:  ACE  sees  an  end  to  “unrealistic”  high-rental  contracts 
. . . Catholic  bishops  call  for  national  policy  on  classification  . . . 
Allied  convention  critical  of  delays  in  availability  of  big  pictures 
for  subsequent  and  small-town  imns  . . . Allied  picks  UA’s  Arthm' 
Krim  Industiw  Man  of  the  Year,  Charlton  Heston  Actor  oi  the 
Year,  Natalie  Wood  Actress  of  the  Year,  Walt  Disney  Producer  of 
the  Year,  Alfred  Hitchcock  Director  of  the  Yeai'  and  Harry 
Hendel  Showman  of  the  Year. 


8 


BOXOFFICE  ::  December  25,  1961 


MGM-TV  to  Release  30 
Post-  '48  Films  in  '62 

NEW  YORK — Thirty  of  MGM’s  top  post- 
1948  features  will  be  made  available  by 
Metro-Goldwyn-Mayer  Television  on  a 
license  basis,  starting  January  1,  accord- 
ing to  Richard  Harper,  director  of  syn- 
dicated sales  for  MGM-TV. 

The  group,  called  the  30/62  Group,  has 
already  reached  the  $2,000,000  mark  in 
advance  of  general  release,  having  been 
licensed  to  WOR-TV,  New  York;  WGN-TV, 
Chicago;  the  six-station  Triangle  Stations 
group,  WFIL-TV,  Philadelphia;  WNHC- 
TV,  New  Haven,  and  other  stations  in  Al- 
toona, Pa.,  Lebanon,  Pa.,  Fresno,  Calif., 
and  Binghamton,  N.Y. 

Early  in  1961,  MGM-TV  released  the 
first  group  of  30  MGM  post-’48  features, 
under  the  title  of  “The  Best  of  the  Fifties,” 
which  have  been  licensed  in  43  markets 
for  a total  gross  of  $2,500,000,  Harper  said. 

Fourteen  of  the  30/62  Group  are  in  color, 
including  “Mogambo,”  “Don’t  Go  Near  the 
Water,”  “The  Last  Time  I Saw  Paris,” 
“Scaramouche,”  “All  the  Brothers  Were 
Valiant,”  “Summer  Stock,”  “Crisis,”  while 
other  titles  include  “Above  and  Beyond,” 
“Bhowani  Junction,”  “Across  the  Wide 
Missouri,”  “Conspirator,”  “Invitation,” 
“Cause  for  Alarm,”  “Her  Twelve  Men,” 
“Moonfleet,”  “Right  Cross”  and  “Madame 
Bovary.” 


NTs  Thunderbird  Drive-In 
Opens  in  Glendale,  Ariz. 

GLENDALE,  ARIZ.  — The  Thunderbird 
Drive-In  Theatre  here  just  outside 
Phoenix,  opened  December  21  with  a gala 
premiere  of  Jerry  Lewis’  new  Paramount 
comedy,  “The  Errand  Boy.” 

The  de  luxe  $600,000  ozoner  marks  the 
first  drive-in  that  National  Theatres  has 
actually  constructed  from  the  ground  up 
and  is  the  fii’st  of  a number  of  new  the- 
atre construction  projects  to  be  launched  by 
NT  under  its  new  expansion  program. 

The  1,050-car  drive-in  has  a screen 
114x55  feet  and  the  latest  in  sound  and 
projection  equipment.  It  is  paved  through- 
out the  entire  di’iving  and  parking  area, 
and  has  an  ultra-modern  snack  bar  and 
concession  area  with  all-electric  installa- 
tion and  air-conditioned  by  refrigeration. 

On  hand  for  the  opening  were  Eugene  V. 
Klein,  NT&T  president;  vice-president 
Irving  H.  Levin;  vice-president  of  theatre 
operations  Robert  W.  Selig;  Pacific  Coast 
division  manager  William  H.  Thedford; 
district  manager  Ernest  Sturm,  and  J. 
Walter  Bantau,  construction  head. 

Bill  Upham,  of  NT&T’s  Balboa  Theatre, 
San  Diego,  has  been  named  manager  of 
the  Thunderbird  Drive-In. 


Universal  to  Distribute 
Rank's  'Desert  Patrol' 

NEW  YORK  — Universal-International 
has  acquired  the  U.S.  distribution  rights  to 
“Desert  Patrol,”  a Rank  Organization  fdm 
produced  by  Robert  S.  Baker  and  Monty 
Berman,  released  in  England  as  “Sea  of 
Sand,”  according  to  Henry  H.  “Hi”  Martin, 
vice-president  and  general  sales  manager. 

A March  release  is  planned  for  “Desert 
Patrol,”  which  stars  Richard  Attenborough, 
John  Gregson  and  Michael  Craig. 


Saber  Productions  Planning 
Slate  of  Low-Budgeters 

A slate  of  low-budget  films  will  be  pre- 
pared by  Saber  Productions,  independent 
company  formed  by  Robert  Barron  and 
Paul  Stevenson  with  headquarters  on  the 
Goldwyn  lot. 

Initial  venture  will  be  “The  Louder  They 
Cry,”  an  original  screenplay  by  Max 
Anthony,  scheduled  to  roll  in  February  on 
a $100,000  budget.  Robert  Ives  and  Chris 
Crosby  have  been  set  for  top  roles  in  the 
film,  with  the  male  star  yet  to  be  cast. 

“Moment  of  Crisis,”  a story  by  Robert 
Hilliard  treating  with  the  last  hours  in  the 
life  of  Nathan  Hale,  is  also  on  Saber’s  pro- 
duction agenda. 

Also  on  the  Goldwyn  lot  to  produce  two 
low-budget  pictures  is  the  recently  formed 
Delta-Diamond  Productions  company, 
topped  by  Lee  Bradley  as  president  and 
Dick  Chi'istian  as  coproducer. 

January  has  been  slated  as  the  starting 
date  for  the  outfit’s  films,  “The  Gray 
Horde”  and  “Legacy,”  both  to  be  produced 
by  Don  Laiffer. 

Accoi’ding  to  Bradley,  new  talent  will  be 
used  in  both  productions,  with  Johnny  Pop 
already  set  for  “Horde.”  Distribution  ar- 
rangements will  be  announced  in  the  near 
future. 

Philip  Langner,  Columbia 
Sign  Producing  Deal 

A multiple-picture  arrangement  has  been 
entered  into  by  Columbia  Pictures  and 
Philip  Langner,  president  of  Theatre  Guild 
Praductions,  whereby  Langner  will  serve  as 
producer  on  Theatre  Guild  properties  made 
by  Columbia. 

Langner,  who  recently  acted  as  associate 
producer  on  “Judgment  at  Nuremberg” 
with  Stanley  Kramer,  will  serve  in  the 
same  capacity  on  the  film  version  of  “A 
Child  Is  Waiting”  to  star  Burt  Lancaster 
and  Judy  Garland,  with  John  Cassavetes 
directing. 

The  Sea  Is  Boiling  Hot/ 

TV  Play,  Goes  to  MGM 

Simon  Wincelberg’s  play,  “Kataki,” 
originally  presented  on  television’s  Play- 
house 90  under  the  title  of  “The  Sea  Is 

Richmond  Will  Produce 
'Elephanf  Bill'  in  Ceylon 

Recently  retmmed  from  Ceylon  where 
he  set  arrangements  for  use  of  location 
sites,  producer  Ted  Richmond  disclosed 
he  will  start  filming  “Elephant  Bill,”  a 
book  by  Capt.  Bill  Williams,  there  in 
August  from  a screenplay  by  James 
Webb. 

The  picture  is  budgeted  in  excess  of 
$400,000  and  will  be  lensed  entirely  in 
Ceylon,  according  to  Richmond,  who 
has  two  remaining  commitments  for 
MGM  and  three  for  United  Artists 
although  no  release  has  been  set  for 
“Elephant  Bill.” 


Boiling  Hot,”  has  been  optioned  for  filming 
by  Metro-Goldwyn-Mayer,  with  Jack  Cum- 
mings set  to  produce. 

The  war  drama  is  blueprinted  as  a star- 
ring vehicle  for  Jim  Hutton,  with  Toshiro 
Mifune  as  costar  and  Akira  Km’osawa  to 
direct. 

The  story  deals  with  an  American  flier 
and  a Japanese  soldier  isolated  on  a desert 
island  during  World  War  II,  and  then-  need 
for  companionship  despite  military  train- 
ing as  enemies. 

'Of  Human  Bondage'  Remake 
On  Seven  Arts  Schedule 

A remake  of  “Of  Human  Bondage,” 
Somerset  Maugham  novel  which  was 
brought  to  the  screen  in  1934  by  RKO  star- 
ring Bette  Davis  and  Leslie  Howard,  is 
planned  by  Ray  Stark,  production  head  of 
Seven  Arts,  and  James  Woolf,  British 
producer. 

Laurence  Harvey  has  been  set  to  topline 
the  projected  feature,  which  is  slated  to  go 
before  the  cameras  next  year  in  England, 
as  part  of  a multiple  contract  the  actor  has 
with  Woolf.  Peter  Glenville,  who  recently 
directed  Harvey  in  “Sirmmer  and  Smoke,” 
is  being  sought  to  helm  “Bondage.” 

“The  Laughing  Cavalier”  has  been  set  as 
Warren  Beatty’s  first  assignment  on  a two- 
pictm’e  pact  the  actor  has  inked  with 
Seven  Arts.  Robert  J.  Holt  will  pen  the 
screenplay  of  Baroness  Orczy’s  novel, 
which  has  been  slated  for  production. 

Joint  Film  for  Paramount 
To  Star  Paul  Newman 

Arrangements  have  been  finalized  be- 
tween Salem  Productions  and  Dover  Pro- 
ductions for  a joint  venture  film  starring 
Paul  Newman  for  Paramount  release.  The 
picture,  as  yet  untitled,  will  have  a modern 
Texas  setting  and  will  be  produced-directed 
by  Martin  Ritt.  Coproducers  Irving  Ravitch 
and  Harriett  Frank  jr.  have  written  the 
screenplay. 

Newman’s  starring  role  will  be  that  of  a 
reckless,  hard-hitting  hero  of  the  fom-- 
star  state.  Rehearsals  will  be  started  by 
the  two  production  companies  on  the 
Paramount  lot  in  April,  with  actual  film- 
ing slated  for  May  on  location  and  in 
the  studio. 

Robert  Rossen  to  Produce 
Two  Films  for  Columbia 

A deal  has  been  concluded  by  Columbia 
Pictures  with  Rossen  Enterprises  whereby 
Robert  Rossen  will  produce  and  direct  two 
important  properties  for  the  film  company. 
One  of  the  productions  will  be  “Lilith,” 
based  on  the  novel  by  J.  R.  Salamanca.  It 
tells  the  story  of  a young  man,  who  after 
being  discharged  from  the  Army,  becomes 
a male  nm-se  in  a mental  institution,  where 
he  falls  in  love  with  a beautiful  inmate. 
The  other  project  is  “Coco  Beach,”  inspu-ed 
by  a David  Brinkley  telecast  about  the 
town  which  suddenly  developed  around 
Cape  Canaveral,  the  missile  base. 

Rossen  recently  produced,  directed  and 
co-authored  the  current  boxoffice  success, 
“The  Hustler.” 


BOXOFFICE  ::  December  25,  1961 


9 


BOXOFFICE  BAROMETER 

This  chart  records  the  performance  of  current  attractions  in  the  opening  week  of  their  first  runs  in 
the  20  key  cities  checked.  Pictures  with  fewer  than  five  engagements  are  not  listed.  As  new  runs 
are  reported,  ratings  are  added  and  averages  revised.  Computation  is  in  terms  of  percetitage  in 
relation  to  normal  grosses  as  determined  by  the  theatre  managers.  With  100  per  cent  as  "normal," 
the  figures  show  the  gross  rating  above  or  below  that  mark.  (Asterisk  * denotes  combination  bills.) 


I 


I 

I 

I 

I 

i 


Ada  (MGM) 

125 

175 

105 

130 

150 

125 

185 

85 

150 

150 

125 

300 

100 

100 

100 

125 

90 

125 

140 

80 

133 

Alakazam  the  Great  (AIP) 

85 

150 

140 

65 

150 

140 

200 

135 

130 

133 

Armored  Command  (AA) 

100 

100 

125 

80 

90 

no 

100 

65 

200 

130 

no 

100 

80 

107 

Bachelor  in  Paradise  (MGM) 

125 

220 

130 

225 

250 

190 

150 

95 

225 

225 

150 

150 

280 

no 

160 

175 

140 

175 

176 

Back  Street  (U-I) 

160 

300 

225 

100 

no 

125 

190 

150 

250 

190 

210 

140 

120 

160 

125 

125 

125 

85 

161 

Battle  at  Bloody  Beach,  The  (20th-Fox) 

150 

110 

80 

80 

100 

95 

80 

135 

125 

106 

Big  Gamble,  The  (20th-Fox) 

95 

120 

105 

175 

80 

50 

85 

100 

no 

90 

100 

70 

125 

90 

100 

Blast  of  Silence  (U-I) 

135 

80 

100 

125 

70 

102 

Blood  and  Roses  (Para) 

100 

140 

100 

90 

90 

80 

100 

135 

70 

150 

125 

100 

90 

130 

75 

100 

95 

104 

Blue  Hawaii  (Para) 

180 

300 

200 

110 

130 

290 

130 

250 

350 

350 

300 

300 

100 

145 

200 

210 

226 

Breathless  (F-A-W) 

120 

225 

100 

90 

120 

100 

150 

90 

120 

200 

132 

Bridge,  The  (AA) 

175 

100 

150 

no 

150 

90 

200 

139 

Cheaters,  The  (Cont'l) 

95 

150 

165 

70 

150 

126 

Claudelle  Inglish  (WB) 

125 

100 

105 

170 

80 

75 

80 

115 

140 

no 

100 

100 

100 

95 

105 

no 

80 

90 

104 

Comcmcheros,  The  (20th-Fox) 

140 

220 

130 

195 

95 

165 

200 

175 

150 

340 

100 

250 

150 

200 

170 

180 

175 

130 

200 

177 

Dentist  in  the  Chair  (Ajay-SR) 

110 

110 

200 

100 

75 

119 

Devil  at  4 O'Clock,  The  (Col) 

130 

250 

250 

200 

225 

210 

160 

150 

150 

180 

205 

100 

150 

200 

120 

175 

140 

200 

200 

180 

Everything's  Ducky  (Col) 

95 

90 

65 

100 

125 

95 

Explosive  Generation,  'The  (YA) 

80 

115 

100 

150 

100 

90 

120 

65 

90 

90 

160 

105 

Five  Golden  Hours  (Col) 

120 

75 

155 

100 

120 

65 

65 

90 

95 

100 

100 

99 

Flight  That  Disappeared,  The  (UA) 

100 

100 

100 

100 

65 

100 

100 

95 

French  Mistress,  A (F-A-W) 

130 

110 

90 

100 

no 

150 

90 

100 

150 

114 

Gambler  Wore  a Gun,  The  (UA) 

100 

100 

100 

90 

100 

98 

Girl  With  a Suitcase  (Ellis) 

125 

130 

100 

130 

90 

80 

115 

200 

121 

Great  War,  The  (Lopert) 

90 

100 

115 

100 

65 

100 

170 

106 

Green  Helmet,  The  (MGM) 

90 

75 

no 

100 

100 

50 

100 

90 

90 

89 

Greyfriars  Bobby  (BV) 

120 

200 

130 

150 

100 

no 

275 

125 

135 

235 

70 

100 

175 

no 

160 

120 

90 

95 

139 

Hand,  The  (AIP) 

100 

100 

100 

100 

100 

100 

House  of  Fright  (AIP) 

100 

100 

150 

130 

50 

100 

130 

109 

Hustler,  The  (20th-Fox) 

170 

275 

130 

185 

130 

200 

100 

275 

175 

180 

125 

150 

150 

120 

no 

195 

120 

150 

130 

100 

159 

I Bombed  Pearl  Harbor  (Parade) 

100 

no 

135 

75 

125 

109 

Invasion  Qucrrtet  (MGM) 

135 

95 

100 

100 

125 

100 

109 

Loss  of  Innocence  (Col) 

170 

70 

90 

75 

100 

150 

95 

175 

75 

70 

107 

Love  and  the  Frenchwoman  (Kingsley) 

125 

150 

175 

no 

75 

125 

185 

no 

90 

115 

190 

132 

Magdalena  (SR) 

115 

200 

125 

180 

100 

150 

115 

100 

136 

Man-Trap  (Para) 

100 

80 

no 

100 

100 

70 

150 

90 

70 

100 

95 

97 

Mr.  Sordonicus  (Col) 

225 

125 

100 

65 

70 

105 

no 

135 

90 

90 

120 

150 

100 

100 

113 

Question  7 (de  Rochemont) 

150 

90 

105 

100 

215 

155 

200 

150 

105 

175 

140 

115 

100 

138 

Town  Without  Pity  (UA) 

130 

175 

100 

175 

110 

no 

140 

no 

125 

140 

100 

100 

90 

100 

175 

100 

135 

124 

Valley  of  the  Dragons  (Col) 

70 

100 

90 

100 

100 

92 

Watch  Your  Stem  (Magna) 

110 

85 

160 

150 

125 

100 

122 

X-15  (UA) 

85 

85 

120 

85 

90 

105 

105 

90 

no 

65 

100 

75 

100 

100 

100 

90 

75 

93 

TOP  HITS 


OF 


THE  WEEK 

Individual  runs,  not  an  average. 
Listings  are  confined  to  opening 
week  figures  on  new  releases  only. 


1.  I Bombed  Pearl  Harbor  (Parade) 

Kansas  City 135 

Seattle  125 

2.  Colossus  of  Rhodes  (MGM) 

San  Francisco 130 

.•  '//mm 


3.  Call  Me  Genius  (Cont'l) 

Baltimore  125 

4.  Invasion  Quartet  (MGM) 

New  York 125 

5.  Risk,  The  (Kingsley) 

Baltimore  125 


i 

i 

I 

I 


BUNCH  OF  CUT-UPS — W.  Monroe  Glenn,  enthusiastic  operator  of  the 
Fulton  Theatre  at  Fulton,  Mo.,  cashed  in  brilliantly  on  the  fact  that  a medical 
association  meeting  was  held  in  town  at  the  same  time  UA’s  “The  Young 
Doctors”  was  playing  Glenn’s  theatre.  This  picture  of  him  and  his  staff  rated 
eye-catching  space  in  the  local  paper.  In  the  background  are  the  concessionaires, 
Jerry  Palmer  and  Danny  Starkey.  In  the  front  row,  from  left,  are  Donald 
Fletcher,  manager;  Kinda  Thomas,  cashier;  Ronnie  Harris,  doorman,  and  the 
boss  himself  wearing  a big  badge  which  reads:  QUACK. 


Exploitation  Dualer 
Is  Big  in  Milwaukee 

MILWAUKEE — The  neighborhood  Tower 
Theatre  took  the  week’s  honor  spot  with 
“White  Clu'istmas”  in  its  third  week.  Next 
in  line  stood  the  Princess  which  had  a 
most  successful  week  with  a revival,  “Tem- 
pest in  the  Flesh,”  and  a documentary,  “A 
Ritual  of  Love.”  Elsewhere,  business  was 
below  par  for  the  week. 


(Average  Is  100) 

Downer — Love  and  the  Frenchwoman  (Kingsley)  125 
Paloce — Scorch  for  Porodise  (Cinerama),  9th  wk.  100 
Princess — Tempest  in  the  Flesh  (Pacemaker), 

revival;  The  Ritual  of  Love  (Pacemaker)  . . . .200 
Riverside — Seven  Women  From  Hell  (20th-Fox); 

Mon-Trap  (20th-Fox)  100 

Strand — Closed;  to  open  with  King  of  Kings. 

Times — The  Cheaters  (Cont'l)  65 

Tower — White  Christmas  (Para),  reissue,  3rd  wk.  225 

Towne — Blue  Hawaii  (Para),  3rd  wk 150 

Warner — Mr.  Sardonicus  (Col);  Valley  of  the 

Drago.ns  (Col)  70 

Wisconsin — I Bombed  Pearl  Harbor  (Parade); 

Then  There  Were  Three  (Parade)  75 


Only  2 Mill  City  Houses 
Report  a 'Normal'  Week 
MINNEAPOLIS  — A combination  of 
pre-holiday  activities  and  inclement 
weather  combined  to  make  a rather  dismal 
week  for  theatre  operators  here.  In  fact,  a 
Minneapolis  Star  columnist,  Don  Momson, 
said  that  there  even  was  a revival  of  the 
old  joke  about  ushers  quitting  because  they 
were  afraid  to  be  alone  in  the  dark.  But 
exhibitors  expect  things  to  pick  up  this 
week  with  the  arrival  of  four  “blockbuster” 
films  in  town. 


Academy — ^King  of  Kings  (MGM),  6th  wk 80 

Avalon-^hangri-La  (Brenner);  Nature  Holiday 

(Brenner),  2nd  wk 100 

Century — South  Seas  Adventure  (Cinerama), 

6th  wk.,  reissue  70 

Gopher — blue  Hawaii  (Para),  4th  wk 100 

Lyric — Everything's  Ducky  (Col)  70 

Mann — Susan  Slade  (WB),  4th  wk 80 

Orpheum — Hippodrome  (Cont'l);  Four  Desperate 

Men  (Cont'l)  75 

St.  Louis  Park — Season  of  Passion  (UA)  80 

Stote — The  Comancheros  (20th-Fox),  4th  wk.  . . 65 
Uptown — Guns  of  the  Block  Witch  (AlP); 

Lost  Batollion  (AlP)  80 


World — Breakfast  at  Tiffony's  (Para),  8th  wk.  90 

Only  Cinerama  Reaches 
Par  Mark  in  Omaha 

OMAHA — The  lusty  blast  of  winter  and 
pre -Christmas  activities  hit  the  downtown 
movie  front  last  week  and  receipts  gen- 
erally showed  the  results.  The  best  report 
came  from  the  Cooper,  where  “Seven  Won- 
ders of  the  World”  hit  135  in  the  Cinerama 
production’s  third  week.  All  others  failed  to 
reach  average  figiues,  although  a couple  of 
holdovers  still  did  commendable  business. 

Admiral — The  Ladies  Man  (Para);  The  Raf  Race 


(Para),  return  runs  95 

Cooper — Seven  Wonders  of  the  World  (Cine- 
rama), 3rd  wk 135 

Dundee — The  King  and  I (20th-Fox),  reissue, 

3rd  wk 95 

Omoha — The  Mask  (WB);  The  Deadly  Companions 

(Pathe-America)  85 

Orpheum — White  Christmas  (Para),  reissue  ....  80 
State — Bachelor  in  Paradise  (MGM),  4th  wk 90 


Theatre  in  Harvey,  N.D. 
Razed  in  $250,000  Fire 

HARVEY,  N.  D. — The  State  Theatre  and 
nearby  locker  plant  were  destroyed  in 
separate  fires  December  15.  Damage  to  the 
two  buildings  was  estimated  at  $250,000. 
Everything  in  the  theatre  burned  except 
the  projection  equipment,  which  was 
saved.  The  house  had  been  operated  by 
Eon  Gilbert  for  several  years.  H.  P.  Borah, 
who  owned  the  theatre  building,  said  he 
has  no  plans  to  rebuild  it.  Harvey  is  in 
central  North  Dakota  about  60  miles  south- 
east of  Minot. 


Workers  Resist  Cutback 
In  Duluth  Theatre  Hours 

DULUTH — A cutback  of  personnel  at  the 
Norshor  'Theatre  and  a shortening  of  the 
theatre’s  hours  has  brought  about  a strike 
by  the  projectionists  and  stagehands  union 
here.  Members  of  the  union  have  been 
picketing  the  theatre,  which  is  operated 
by  Minnesota  Amusement  Co.  In  a full- 
page  ad  in  the  newspapers  here  signed  by 
Charles  Winchell,  Maco  president,  it  was 
pointed  out  that  the  “Norshor  is  going  to 
operate  from  2 to  12  p.m.  continuous. 

“The  majority  of  employes  have  been  of- 
fered employment  in  conformity  with 
shorter  hours  without  any  reduction  in 
the  rate  of  pay  for  time  actually  worked,” 
the  letter  read.  “Obviously,  the  company 
cannot  pay  for  time  not  needed  and  not 
worked.  We  have  offered  two  of  our  union 
motion  picture  machine  operators  $4.34  Va 
an  hour  for  a 35  hour  week  per  man  with 
all  overtime  at  time  and  a half,”  the  ad 
continued. 

The  theatre  previously  was  operating 
with  three  projectionists,  and  Minnesota 
Amusement  Co.  reportedly  was  negotiating 
with  the  union  for  some  time  before  the 
new  hours  were  made  public. 


Recording  Academy  Sets 
Up  Liaison  Committee 

HOLLYWOOD — The  National  Academy 
of  Recording  Arts  and  Sciences  has  set  up 
a national  liaison  committee  to  work  with 
industry  organizations  and  associations  for 
a twofold  purpose.  The  committee  will  seek 
to  increase,  within  the  industry,  growth  of 
the  academy’s  recognition  as  an  awards  or- 
ganization, and  also  will  investigate  means 
by  which  the  academy  can  be  of  service  to 
industry  groups.  Academy  president  Paul 
Weston  has  appointed  Joe  Casida  chairman 
of  the  committee,  plus  Sonny  Burke,  Dave 
Kapp  and  James  McCormack. 


UA’s  “Point  Blank”  is  being  directed  by 
Hubert  Cornfield. 


Ruth  Gelfand  Sues 
City  Over  Film  Raid 

OMAHA — The  city  was  named  in  a suit 
by  the  owner  of  the  Muse  Theatre  charg- 
ing that  members  of  the  police  vice  detail 
seized  two  films  “without  lawful  authority.” 
The  suit,  brought  by  Mrs.  Ruth  Gelfand, 
alleges  that  the  seizure  of  the  films  and 
the  threat  of  prosecution  against  her  are 
violations  of  her  constitutional  rights. 

Her  suit  referred  to  the  action  December 
7 when  members  of  the  vice  squad  con- 
fiscated “Some  Like  It  Hot”  and  “Fire 
Under  Her  Skin.” 

Mrs.  Gelfand  requested  the  court  to  issue 
an  injunction  stopping  the  city  from  prose- 
cuting her  and  interfering  with  the  opera- 
tion of  the  theatre.  District  Judge  Donald 
Brodkey  signed  a restraining  order  against 
the  city  and  scheduled  a hearing  later  in 
the  month.  Mrs.  Gelfand  contended  the 
seized  films  “are  neither  indecent  nor 
immoral.” 

She  also  attacked  the  constitutionality 
of  city  ordinances  which  make  it  unlawful 
to  show  “any  immodest  or  immoral  act, 
scene,  play,  floor  show,  moving  picture, 
screen  picture,  talking  picture  or  any  im- 
modest or  immoral  dance,  song  or  dialog.” 


Milestone  Committee 
Named  by  Rosenberg 

HOLLYWOOD — The  committee  for  the 
Screen  Producers  Guild  tenth  annual  Mile- 
stone awards  dinner  has  been  selected  by 
chairman  Prank  P.  Rosenberg.  This  year’s 
event  will  honor  Bob  Hope.  ’The  members; 
Walter  Mirisch,  president;  Frank  Mc- 
Carthy, Jerry  Bresler,  Milton  Sperling,  Ross 
Hunter  and  Lewis  J.  Rachmil. 

The  dinner  will  be  held  on  March  4 at 
the  Beverly  Hilton  Hotel,  at  which  time, 
in  addition  to  the  Hope  award,  SPG  will 
present  awards  for  the  best  produced  the- 
atrical film  of  the  year. 


BOXOFFICE  December  25,  1961 


NC-1 


MINNEAPOLIS 

0ombustion  resulting  from  the  oil  brnmer 
backing  up  caused  oily  smoke  to  fill 
the  auditorium,  lobby  and  foyer  of  the 
Morris  Theatre  at  Morris  and  did  consider- 
able damage,  according  to  Bob  Collins, 
manager.  The  entire  interior  of  the  house 
will  be  i-edecorated  by  Dahlstrom  & Wein- 
berger, theatre  decorators.  The  house  is 
remaining  open  during  the  redecorating. 

Off  to  the  Bose  Bowl  game  in  Pasadena, 
Calif.,  to  see  the  Minnesota  Gophers  play 
the  UCLA  Bniins  ai'e  Jack  Bradley  of  In- 
dependent Film  Service  and  his  wife.  They 
are  driving  to  southern  California  for  then- 
second  bowl  game.  After  they  retm-n  from 
the  w^est,  the  Bradleys  will  start  getting 
ready  to  move  into  the  new  home  they 
built  at  Smith  Lake,  north  of  Minneapolis. 

United  Artists  had  its  annual  Christmas 
pai'ty  in  its  office  December  14  . . . Out- 
state  exhibitors  on  the  Row  were  Chick 
Everhart,  Walker;  David  Lehman,  Sioux 
Falls,  S.  D.;  Joe  Milinar,  Spring  Valley; 
Ray  Blakeslee,  Medford,  Wis.;  Art  Bean, 
Garrison,  N.  D.;  O.  K.  Engen,  Rugby,  N. 
D.,  and  Harold  Schlais,  Rib  Lake,  Wis. 
They  were  among  the  hardy  souls  who 
ventured  to  the  Twin  Cities  despite  an 
abundance  of  snow  and  frigid  temperatiu-es 
in  the  area. 

R.  D.  Fergeson  is  reopening  the  WW 
Theatre  at  East  Grand  Forks.  Marvin 
Agotness,  -who  formerly  operated  the  Towne 
theatre  at  Norwood,  N.  D.,  will  manage  the 
theatre.  The  house  has  been  closed  for 
some  time. 

“Ben-Hur”  opened  Christmas  Day  at  the 
Nile  and  Camden,  Minneapolis,  the  Mounds 
and  Hamline,  St.  Paul,  and  the  Hollywood, 
South  St.  Paul,  for  a week’s  run.  John  Cal- 
houn, MGM  press  representative,  was  in 
working  on  advance  publicity. 

Andy  Anderson,  formerly  assistant  cash- 
ier at  Paramoimt,  is  the  new  booker  at 
United  Artists.  Anderson’s  former  job  was 
terminated  when  Paramount  switched  its 
accounting  department  to  Chicago.  Harold 
Schneider,  formerly  office  manager  and 
cashier  at  Paramount,  who  was  transferred 
to  Chicago,  was  back  at  the  Minneapolis 
exchange  for  a couple  days  . . . Marge  'Tun- 
still,  clerk  at  Paramount,  vacationed  in 
Detroit  where  she  visited  her  son. 

Bill  Schaefer,  United  Artists  exploiteer, 
w-as  in  from  Chicago  helping  Morrie 
Steinman,  local  publicity  man,  set  up  the 
campaign  on  “One,  Two,  ’Three,’’  which 
opened  at  the  St.  Louis  Park  Theatre  Fri- 
day (22)  . . . The  Tremann  circuit  has  re- 
opened the  Jem  at  Harmony  . . . Mrs.  Henry 
Bailey  has  closed  the  Eagle  at  Eagle  Bend 
. . . The  Lake  at  Cottonwood,  operated  by 
Leon  Davis,  has  been  remodeled  so  that 


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OVERSEAS  INSPECTION  — Lee 
Artoe,  president,  ElectroCarbons,  Chi- 
cago, is  shown  during  his  recent  visit 
to  the  Elettrocarbonium  plant  in 
Narni,  Italy,  overseeing  the  electrical 
inspection  given  each  cinema  carbon 
to  insure  perfect  performance  in  the 
lamphouse.  “Just  one  of  the  quality 
controls  each  ElectroCarbon  goes 
through,’’  said  Artoe. 


teenage  dances  can  be  held  following  some 
shows. 

A new  sound  system  and  acoustical  ceil- 
ing tile  have  been  installed  in  the  State  at 
Willmar,  operated  by  Oscar  Woempner  . . . 
Clifford  Ness,  who  has  operated  the  the- 
atre for  the  past  nine  years,  has  pm-chased 
the  Columbus  at  Columbus,  N.  D.,  from 
Leo  E.  Mahoney  effective  January  1.  ’The 
300-seat  theatre  was  constructed  in  1926. 
Mahoney  has  not  announced  his  future 
plans. 

Ev  Seibel,  advertising  and  publicity  di- 
rector of  the  Minnesota  Amusement  Co., 
was  in  Northwestern  Hospital  for  a check- 
up ..  . Sigurd  Olson  has  purchased  the 
Stanley  at  Stanley,  Wis.,  from  William 
Heywood.  Olson  formerly  operated  the 
Hoffman  at  Hoffman  for  several  years. 
Olson  has  made  several  improvements  to 
the  theatre  including  redecorating  the  lob- 
by and  foyer  and  the  lounges.  A new  heat- 
ing plant  also  was  installed. 


Fund  Post  to  John  Zinn 

HOLLYWOOD — John  Zinn,  Alliance  of 
Television  Film  Producers  secretary- 
treasurer,  was  elected  chairman  of  the  Mo- 
tion Picture  Health  and  Welfare  Fund 
board  of  ti-ustees  to  serve  a one-year  term. 
Other  officers  elected  for  1962  are  Benja- 
min Kahane  jr.,  MGM,  vice-chairman ; 
Ralph  Peckham,  Local  729  of  studio  paint- 
ers, secretary,  and  Charles  Thomas,  IBEW 
Local  40,  vice-secretary. 


'Naked  Autumn'  to  U-I 

LOS  ANGELES — Universal-International 
will  release  “Naked  Autumn,”  Simone  Sig- 
noret  starrer  based  on  Roger  Villand’s 
tome,  “Les  Mauvais  Coups.”  The  novel  will 
be  published  here  in  February  as  “Turn  of 
the  Wheel.” 


MILWAUKEE 

^he  L.  F.  Gran  circuit  has  just  completed 
a 13 -week  promotional  campaign  in- 
volving local  and  state  theatres,  with  ap- 
propriate prizes  to  the  managers  turning 
in  the  best  grosses.  Henry  Katz,  Uptown 
Theatre,  took  city  honors  and  Robert  Gran, 
Wisconsin  'Theatre,  Wisconsin  Rapids,  won 
the  statewide  award. 

An  announcement  appearing  in  a pre- 
vious issue  concerning  the  death  of  show- 
man Max  C.  Krofta,  68,  at  Racine,  ap- 
parently was  incomplete.  Krofta,  owner  and 
operator  of  the  Capitol  Theatre,  died  No- 
vember 14  at  St.  Luke’s  Hospital.  He  was 
in  the  theatre  business  46  years,  29  of  them 
in  Racine.  Ki-ofta  was  bom  in  Milwaukee 
and  was  married  to  the  former  Florence 
E.  Wilda,  who  sm-vives  him.  Other  survivors 
ai'e  his  son  Maxwell  and  daughter  Doris, 
at  home,  in  addition  to  three  sisters  and 
one  brother. 

Except  for  Christmas  preparations, 
things  were  a bit  dull.  Filmrow  and  most 
circuits  were  an-anging  for  gatherings 
ranging  from  small,  informal  affairs  to 
something  akin  to  red  carpet  and  plush 
treatment  for  the  staff.  Please  accept  our 
best  wishes  for  the  holidays  and  1962  in 
general. 


Ben  Berger  Sues  to  Get 
Terms  on  'Come  Back'  Bid 

MINNEAPOLIS — Ben  Berger,  who  oper- 
ates the  Gopher  Theatre  here  with  Bob 
Karatz,  has  asked  his  attorneys  to  “have 
the  court  force  Universal-International”  to 
divulge  the  winning  bid  terms  on  “Lover 
Come  Back.”  The  picture  was  awarded  to 
the  State  Theatre  here,  which  is  operated 
by  Minnesota  Amusement  Co.  Berger  said 
he  put  in  a bid  for  the  Gopher  calling  for 
12  weeks  with  a $26,000  guarantee  against 
percentage. 

“I  want  to  know  if  I was  outbid  or  out- 
bluffed,”  Berger  said. 

Berger  said  that  U-I,  which  is  releasing 
“Lover  Come  Back,”  has  refused  to  dis- 
close the  terms  of  the  winning  bid.  And 
Berger  said  he  feels  that  he  has  a right 
to  know  how  he  was  outbid.  Berger  pointed 
out  that  some  distributors  such  as  United 
Artists  and  Buena  Vista  will  disclose  the 
terms  of  the  winning  bid. 

“Lover  Come  Back”  is  slated  to  open 
at  the  State  February  23.  The  theatre  has 
over  2,200  seats,  and  the  Gopher  has  about 
1,050  seats. 

LeRoy  Miller,  manager  for  U-I  here,  said 
he  “had  no  comment”  to  make  on  the  ac- 
tion. 


Cinerama-MGM  Receive 
'Wonderful  World'  Right 

HOLLYWOOD — A preliminary  injimc- 
tion  has  been  issued  by  superior  judge 
Gordon  L.  Files  against  the  use  of  the 
words  “Wonderful  World”  in  connection 
with  the  film,  “Grimm’s  Fairy  Tales.” 
Cinerama  and  MGM  requested  the  court 
to  restrain  Monte  Lee  Pi’oductions  and 
Nosseck-Denwitt  Productions  from  using 
the  thi'ee  words  to  advertise  their  motion 
picture.  Cui'rently  in  production  is  George 
Pal’s  “The  Wonderful  World  of  the  Broth- 
ers Grimm,”  an  MGM-Cinerama  feature. 


NC-2 


BOXOFFICE  ::  December  25,  1961 


What  is  this  THING  with  the  power  of  mind  over  matter? 
...there  beyond  the  stars  your  unspeakable  fears... deepest  desires 
come  alive...  and  you  are  trapped  in  a spectacle  of  terror... 
your  secret  fears  i pitted  against  you!-_ 


Tr 


JOHN  AGAR -GREIATHySSEN- ANN  SMYRNER-MIMI  HEINRICH  SS 


picduced  i 

d, reeled  b,  SIDNEY  PINK  ^ A CINEMAGIC  PROOUCIION  • an  AMERICAN-INURNAIIONAIpim 


NOW  AVAILABLE  FOR  BOOKING 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MILWAUKEE 

ED  GAVIN 

212  West  Wisconsin  Ave. 
MILWAUKEE  3,  WIS. 


AMERICAN  INTERNATIONAL  PICTURES 
OF  NEBRASKA  & IOWA 

MEYER  L.  STERN 
1508  Davenport  Street 
OMAHA.  NEBRASKA 


AMERICAN  INTERNATIONAL  PICTURES 
OF  MINNEAPOLIS 

WILLIAM  J.  MARSHALL 
74  Glenwood  Avenue  North 
MINNEAPOLIS  3,  MINN. 


DES  MOINES 


Jf  old  Father  Time  is  more  stooped  than 
usual  when  he  ci'eaks  out  with  his 
scythe  this  December  31,  the  bent  old  gent 
probably  spent  his  last  hours  doing  the 
twist  at  a New  Year's  Eve  show!  Para- 
mount's "Hey,  Let’s  Twist!"  and  Columbia’s 
"TT^-ist  Around  the  Clock"  are  scheduled 
in  many  spots  this  year,  along  with  the 
traditional  balloons,  hats  and  noisemakers 
. . . Leon  Doherty,  manager  of  the  Para- 
mount at  Des  Moines,  had  a pre-Chi-istmas 
midnight  show  on  the  22nd.  The  feature 
was  "Twist  Around  the  Clock”  and  Arthm’ 
Murray  dancers  were  on  stage  to  show  the 
patrons  how  to  do  it.  Disc  jockeys  from 
KIOA  also  were  on  hand. 

Santa  Claus  came  to  Pilmrow  in  the  per- 
son of  Holly  Theatre  owmer  F.  E.  Hollings- 
worth of  Beatrice,  Neb.,  who  rewarded  good 
little  bookers  . . . Ralph  and  Betty  Olson  of 
Universal  and  Paramount,  respectively,  and 
the  Pat  Hallorans  of  Buena  'Vista  and 
Omaha  plan  to  fly  down  to  New  Orleans 
for  a quick  holiday  visit  with  Kennit  Carr 
of  United  Fai'amount,  and  his  wife  Frances. 

Dave  Gold,  20th-Fox  manager,  attended 
a regional  meeting  December  13  at  'Wash- 
ington to  discuss  the  coming  year’s  prod- 
uct. The  meeting  was  fine,  but  it  was  a 
weary  Gold  who  returned  to  Des  Moines 
after  13  hours  spent  in  plane  terminals 
waiting  for  air  traffic  to  unsnarl  . . . Dor- 
othy Pobst,  United  Artists  office  manager, 
planned  to  have  her  father  here  from  Chi- 
cago for  the  holidays  . . . Joyce  Brain, 
Paramount  booker,  went  home  to  Union- 
ville,  Iowa  for  Christmas. 

The  jolly  little  man  in  the  red  suit  barely 
made  it  back  to  the  North  Pole  in  time  to 
start  his  big  Christmas  Eve  trip.  He  was 
busy  right  up  to  the  last  minute  handing 
out  the  “ho-ho-ho’s’’’  and  other  treats  for 
the  kids  at  the  many  merchant-sponsored 
free  shows  held  thi'oughout  the  state  . . . 
The  Eastown  at  Des  Moines  had  its  big 
Christmas  matinee  on  the  23rd,  from  noon 
until  5 p.m.  East  Des  Moines  merchants 
sponsored  “The  Toy  Tiger”  show  and  there 
was  free  pop,  candy  and  prizes  . . . Mem- 
bers of  the  Avoca  fire  department  chaper- 
oned youngsters  at  the  Avoca’s  20th  an- 
nual free  cartoon  show  . . . Childi'en  and 
their  parents  in  the  Ottumwa  area  were 
treated  to  movies  at  the  Ottumwa  The- 
atre, courtesy  of  Lowenberg’s  bakery  which 
traditionally  sponsors  the  event. 

The  Grand  at  Oelwein,  in  cooperation 


QUALITY 

PROJEaiON 


Siiper-Optica 


REAL  ECONOMY 


S 

C 

R 

E 

E 

N 

s 


IMERICAN  THEA.  SPLY.  CO.,  Sioux  Falit,  S.  D. 

DES  MOINES  THEA.  SPLY.  CO..  Des  Moines.  I» 
MINNEAPOLIS  THEA.  SPLY.  CO..  Minneapolis.  Minn. 

HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.  Corona  68,  N.  Y. 


with  the  State  Bank,  had  a movie  for 
youngsters  with  a can  of  food  for  Good- 
fellows  Christmas  baskets  as  the  price  of 
admission  . . . The  Iowa  Theatre  at  Jef- 
ferson played  host  to  enthusiastic  tots 
whose  enthusiastic  parents  had  been  in- 
vited to  leave  them  at  the  theatre  while 
the  parents  Christmas  shopped  . . . Bill 
Eddy,  owner  of  the  Empress  at  Indianola, 
had  special  Satm-day  children’s  rates  all 
month  as  a “Baby-Sitting  Special.” 

The  Sunset  Theatre  at  Sumner  resumed 
nightly  showings  after  two  weeks  of  Friday, 
Saturday  and  Sunday  only  . . . 'The  Strand 
at  Ackley  will  reopen  February  4 follow- 
ing a two-month  holiday  . . . Glenn 
Maxon  offered  special  family  night  rates 
each  Satm’day  night  in  December  . . . Min- 
isters in  the  Marshalltown  area  who 
viewed  a special  screening  of  “Question  7” 
have  m-ged  theu-  congregations  to  see  the 
film,  scheduled  to  be  shown  at  the  Or- 
pheum  there  after  the  first  of  the  year. 


OMAHA 


liable  McGraw,  exhibitor  at  Ogden,  Iowa, 
was  a successful  candidate  in  the  city 
council  race  . . . Opal  'Woodson  will  be  one 
of  the  busy  assistants  at  the  Cerebral  Palsy 
Ass’n  party  at  the  Sheraton-Fontenelle  Ho- 
tel Thui'sday  (28).  She  is  chairman  of  the 
Young  Adult  Cerebral  Palsy  group.  The 
program  includes  dinner,  entertainment 
and  an  exchange  of  presents  . . . The  20th- 
Fox  exchange  held  its  annual  Christmas 
party  at  the  Cimarron  room  at  the  Center. 

Cy  Schulte  of  Anthon,  Iowa,  was  the  only 
exhibitor  from  out  in  the  territory  to  brave 
last  week’s  storm.  He  and  his  wife  battled 
ice  and  snow  for  150  miles  to  get  to  (3maha 
and  were  unable  to  return  that  night. 
Schulte  plans  to  close  his  Star  Theatre  but 
may  reopen  in  the  spring  . . . Many  of- 
fices closed  early  because  of  the  heavy, 
driving  snow.  The  Film  Depot  said  all  its 
trucks  were  able  to  get  through  on  sched- 
ule. 

Dick  Smith,  treasurer  at  the  Cooper  The- 
atre, got  caught  in  a snowstorm  while  on 
an  Air  Force  Reserve  flight  from  Texas. 
The  plane  with  about  30  aboard  ran  into 
a storm  south  of  Omaha.  The  plane  had 
to  swing  back  and  land  at  Tinker  Air 
Force  base  in  Oklahoma  . . . The  "Variety 
Club  crew  held  a meeting  to  map  its  pro- 
gram for  the  new  year. 

Jack  Klingel,  city  manager  for  Cooper 
Foundation  Theatres,  said  the  annual 
Golden  Age  party  at  the  State  was  more 
successful  than  ever  this  year  in  spite  of 
snow  and  ice  conditions.  Attendance  was 
good  each  of  the  three  mornings  that  the 
program  was  offered  at  the  State  Theatre 
for  senior  citizens  . . . Employes  of  the 
State,  Cooper  and  Dundee  theatres  were 
guests  of  the  Cooper  Foundation  at  a 
Christmas  party  at  the  State.  They  were 
treated  to  a comedy  film,  pizza  and  sand- 
wiches. 

Mae  Witthauer,  manager’s  secretary  at 
2Cth-Fox,  spent  her  vacation  painting  her 
apartment  in  Council  Bluffs — ^and  hosted 
a party  the  night  of  a big  stoiTn.  Back  on 


the  job,  she  said  it  was  “hard  work  but 
relaxing,  in  a different  sort  of  a way”  . . . 
The  West  Bend  (Iowa)  Theatre  operated 
by  the  community  has  closed  . . . Sharon 
and  Linda  Pitts,  daughters  of  Paramount 
Manager  Linn  Pitts  and  United  Artists 
cashier  Shirley  Pitts,  chose  to  drive  home 
from  Oklahoma  State  University  for  the 
holidays. 

Ed  Cohen,  Columbia  salesman,  recently 
lost  his  brother-in-law.  Jack  Kaufman,  71. 
A few  days  later  another  brother-in-law, 
Fi-ed  Gatenby,  92,  fell  and  broke  his  leg. 
The  two  Cohen  daughters  were  home  for 
the  holidays,  Joella  from  Kansas  City  and 
Barbara  from  Lincoln. 

Self-Regulation  Code 
Okayed  in  Mason  City 

MASON  CITY,  IOWA— The  city  council 
has  accepted  a self -regulation  pledge  by 
Mason  City  theatre  owners  similar  to  the 
recent  Des  Moines  plan. 

Under  the  plan,  the  theatre  owners  would 
show  only  those  films  approved  by  the 
Production  Code  Administration  of  the  Mo- 
tion Picture  Ass’n  of  America,  the  Film 
Estimate  Board  of  National  Organizations, 
or  the  New  York  Education  Department. 
Film  advertising  would  follow  standards 
of  the  Advertising  Code  Administration. 

The  pledge,  which  was  presented  to  the 
council  by  M.  L.  Mason,  attorney  for  the 
local  film  industry,  followed  coimcil  ac- 
tion November  6 when  the  governing  body 
passed  a resolution  expressing  concern 
with  showing  of  “low  quality”  movies  and 
suggesting  city  regulatory  action  “if  no  im- 
provement is  noticed  soon.” 

Acceptance  by  the  coimcil  of  the  plan, 
however,  has  not  ended  talk  of  censorship 
in  this  north  Iowa  town  of  30,000.  At  a 
subsequent  council  meeting  December  4, 
Petitions  signed  by  2,400  persons  calling 
for  motion  picture  regulations  on  “decency 
standards”  were  presented  to  the  council. 
R.  W.  Montgomery,  head  of  the  group 
which  circulated  the  petitions,  said  he  ap- 
preciated the  self-regulation  action,  but 
would  like  to  see  some  sort  of  censorship  on 
a state  basis. 

The  petitions,  which  were  in  circulation 
before  the  self -regulatory  plan  was  drawn 
up,  asked  the  council  to  ban  immoral  films 
and  to  establish  an  ordinance  regulating 
movie  advertising. 


Technical  Awards  Group 
Appointed  by  Academy 

HOLLYWOOD — A committee  to  evaluate 
the  past  year’s  scientific  and  technical 
achievements  and  to  make  recommenda- 
tions for  appropriate  awards  to  the  board 
of  governors  of  the  Academy  has  been  ap- 
pointed. 

Wendell  Corey,  Academy  president,  said 
the  scientific  or  technical  awards  com- 
mittee for  the  34th  annual  awards  in- 
cludes: John  O.  Aalberg,  chairman,  and: 


Edgar  Preston  Ames 
Walter  Beyer 
Daniel  J.  Bloomberg 
Herman  Blumenthal 
Richard  H.  Cahoon 
R.  H.  Duval 
Farciot  Edouart 
Ferdinand  Eich 
Glenn  Farr 
Lorin  Grignon 
Roland  Gross 


George  Groves 
Sol  Halprin 
G.  Carleton  Hunt 
Hal  Mohr 
Charles  Rice 
Gordon  Sawyer 
Sidney  Solow 
Charles  Sutter 
Byron  Vreeland 
William  Widmayer 


::  December  25,  1961 


NC-4 


BOXOFFICE 


• ADLINES  & EXPLOITIPS 

• ALPHABETICAL  INDEX 

• EXHIBITOR  HAS  HIS  SAY 

• FEATURE  RELEASE  CHART 

• FEATURE  REVIEW  DIGEST 

• SHORTS  RELEASE  CHART 

• SHORT  SUBJECT  REVIEWS 

• REVIEWS  OF  FEATURES 

• SHOWMANDISING  IDEAS 


THE  GUIDE  TO 


I BETTER  BOOKING  AND  BUSINESS- BUILDING 


Circuit  of  Drive-Ins  Stages  Trading  Stamp  Bonanza 


Julian  Rifkin  of  Rifkin  Drive-In  Theatres,  at  right  in  photo  at  left,  talks  over  the  giant  trading  stamp 
promotion  in  the  WBZ  studio  at  Boston  with  Richard  Spector,  general  manager  of  Gold  Medal  Stamps, 
left,  and  Jay  Dunn,  WBZ  announcer.  In  the  photo  at  right,  Spector  and  David  Sher,  assistant  general 
manager  of  Star  Gold  Stomps,  show  posters  used  at  the  Rifkin  drive-ins  in  the  giveaway  of  more  than 
10,000,000  stamps. 


Ten  Million  of  Premium 
Gimmick  Given  Away 
In  16-Week  Deal  at  Nine 
Rifkin  Airers;  Big  Radio 
Station  Tied  in 

By  GUY  LIVINGSTON 

Webster’s  dictionary  doesn’t  include  a 
word  which  was  coined  by  New  England 
Drive-In  Theatres  head  Julian  S.  Rifkin 
to  describe  what  is  without  much  doubt 
the  biggest  theatre  promotion  carried  out 
by  a single  exhibitor  in  a long  time. 

The  coined  description  is  “stamp-tastic!” 
. . . and  the  promotion  is  the  “Rifkin 
Drive-In  Theatres  10  Million  Star  Gold 
(Gold  Medal)  Stamp  Bonanza,”  in  which 
over  10  million  Star  Gold  and  Gold  Medal 
trading  stamps  were  given  to  patrons  of 
nine  Rifkin  outdoor  theatres  in  Massa- 
chusetts and  Rhode  Island  during  the  last 
half  of  the  drive-in  season. 

BIG  RADIO  STATION,  TOO 

The  gigantic  stamp  giveaway,  “abso- 
lutely free”  to  filmgoers,  was  carried  out 
by  Rifkin  Theatres,  the  Gold  Medal  and 
Star  Gold  stamp  companies  and  Westing- 
house  radio  station  WBZ,  the  No.  1 50,000- 
watt  broadcaster  in  New  England,  and 
was  engineered  by  Advertising  Enterprises 
of  Boston,  which  is  operated  by  Art  Moger, 
former  Warner  Bros,  publicist. 

Moger  related  that  the  Rifkin  Stamp 
Bonanza  “was  the  hottest  thing  in  thea- 
tre merchandising  since  wampum  went  out 
of  style,”  and  in  support  of  this  vernacular 
conclusion  is  Rifkin’s  own  statement  that 
the  promotion  resulted  in  SRO  signs  in 
his  drive-ins  on  many  nights.  He  said; 

“I’m  not  in  the  trading  stamp  business, 
but  it’s  a happy  marriage  between  my 
customers  and  what  they  would  like  to 
own.  Whether  it’s  a fad  or  a craze  I’m  not 
interested.  All  I know  is  that  it  makes  for 
better  business.  It  engenders  goodwill 
among  the  patrons.  They  are  not  forced 
to  buy  anything  they  don’t  want.  And 
what’s  more  everyone  concerned  with  the 
promotion  is  happy.  So  am  I.” 

The  stamp  idea  is  not  new.  It  was  started 
in  1891  by  a Milwaukee  department  store 
which  issued  stamps  and  books  to  paste 
them  in.  Inder  the  plan,  for  every  ten 


cents  worth  of  merchandise  a housewife 
(or  husband)  buys  she  gets  one  stamp. 
For  one  book  of  1,200  stamps,  she  can  get 
a wallet  for  her  husband  or  a toy  for  her 
son.  From  here,  the  premiums  range  on 
up  through  toasters  and  pedigree  puppies 
to  a new  film  projector  (20  stamp  books). 

The  reintroduction  of  trading  stamps  in 
the  New  England  area  was  phenomenal,  ac- 
cording to  retail  observers,  but  Rifkin  was 
the  first  to  use  them  in  the  theatre  busi- 
ness. One  feature  of  the  Rifkin  tieup  is 
that  the  Gold  Medal  stamps  are  redeem- 
able for  $2  for  every  filled  book,  no  strings 
attached. 

SOME  STAMP  FIGURES 

Influencing  the  theatreman  in  adopting 
the  stamp  promotion  are  such  figures  as 
the  following:  In  1955,  some  140,000  re- 
tailers, mostly  food,  drugstores  and  gaso- 
line stations,  handed  out  stamps  for  $600 
million  worth  of  premiums  to  at  least  one 
member  of  half  the  families  in  the  U.  S. 
The  number  increased  224  per  cent  in 
1957,  and  an  additional  772  per  cent  as 
of  now. 

“The  lure  of  getting  something  for  noth- 
ing,” Rifkin  said,  “is  what  helps  make  the 
trading  stamps  such  a boon.  If  anything, 
the  idea  has  only  scratched  the  surface.” 

And  Moger  said:  “Our  plan  has  started 
where  bank  night  left  off.  It’s  legal  in 
every  aspect.  There’s  no  contest  to  enter. 
There’s  nothing  to  buy.  A customer  does 


not  even  have  to  purchase  a ticket  to  ob- 
tain his  free  registration  blank.” 

HOW  IT  WORKS 

Explaining  the  operation  in  his  theatres, 
Rifkin  pointed  out:  “Weekly  prizes,  a first 
prize  of  15,000  Gold  Medal  and/or  Star 
Gold  stamps  are  awarded  to  a person  whose 
name  is  drawn  from  a huge  barrel,  in 
full  view  of  the  audience.  As  a rule  it  is 
drawn  at  the  concession  refreshment  area, 
which  is  conducive  to  stimulated  sales.  The 
second  prize  is  10,000  Gold  stamps.  The 
next  25  lucky  winners  get  1,000  Gold 
stamps  every  week  at  each  of  the  nine 
Rifkin  drive-in  theatres. 

“A  special  ‘WBZ  Radio  Jackpot’  prize  of 

50.000  stamps  is  awarded  to  the  person 
whose  name  is  broadcast  at  10:20  p.m. 
over  WBZ  on  Friday  nights.  The  lucky 
winner  is  given  15  minutes  either  to  call 
any  Rifkin  drive-in  theatre  and  identify 
himself  or  present  himself  to  the  manager 
at  the  theatre.  If  he  does  not  make  an 
appearance  or  a call,  the  50,000  trading 
stamps  are  added  to  the  next  week’s  total 
of  50,000.  Recently,  the  stamp  jackpot  was 
built  up  as  high  as  150,000  Gold  stamps. 
It  was  claimed  by  a housewife  who  added 

30.000  more  to  her  total  by  presenting  a 
tape.  This  was  equivalent  to  $1,800  worth 
of  food  purchases.  The  prizes  are  doubled 
up  to  30,000  trading  stamps  if  the  winner 
presents  a register  tape  from  any  of  the 

(Continued  on  next  page) 


BOXOFFICE  Showmandiser  ; : Dec.  25,  1961 


— 205  — 


1 


Stamp  Bonanza 


At  the  Wisconsin  Theatre,  Milwaukee,  Manager  Harry  Boesel  conducted  a Roaring  20's  costume  contest 
in  behalf  of  the  opening  of  "King  of  the  Rooring  20's — The  Story  of  Arnold  Rothstein."  Pictured  above 
in  the  lobby  are  eight  of  the  contestants  with  a sign  announcing  the  event.  Eliminations  were  conducted 
at  the  Roaring  20's,  a Milwaukee  night  spot  which  sponsored  the  event.  The  finals  were  conducted  on 
the  Wisconsin  stage,  with  the  girls  going  through  some  of  the  dance  steps  of  that  era. 

Dinny  the  Drummer  Again  Is  Helping 
Make  Fun  at  Schine  Kiddy  Shows 


Schine  theatres,  which  introduced  Dinny 
the  Drummer  at  juvenile  shows  last  year, 
again  are  featuring  the  popular  cartoon- 
type  figure  in  advertising  and  promotion. 

John  Sparling  of  the  Ashland  Theatre  in 
Ashland,  Ohio,  reports  he  has  worked  out 
a Treasure  Ship  stage  contest  for  his  Dinny 
shows,  and  the  kids  are  going  wild  over  it. 

First,  the  stage  is  blocked  off  similar  to 
a giant  game  of  monopoly.  There  are  three 
streets  with  20  squares  on  each.  Every 
square  represents  a place  in  a city,  such  as 
a bank,  jail,  pastiy  shop,  toy  store,  etc., 
with  alternating  squares  of  consequences 
where  the  player  may  lose  a turn  or  a prize 
to  his  opponent. 

GAME  OX  STAGE 

Now,  the  number  of  squares  a player 
may  advance  is  determined  by  a hopper  in 
which  is  a pair  of  giant  dice.  Each  con- 
testant (usually  two  at  a time  play  the 
game)  has  a friend  turn  the  hopper  for 
him  or  her.  Whoever  reaches  the  end  of 
the  “streets”  first  is  the  winner,  but  of 
course,  each  player  may  keep  any  prize 
he  has  won. 

The  contestants  can  be  chosen  from  the 
audience  by  calling  numbers  from  tickets 
sold  that  afternoon. 

It  would  be  a good  idea  to  contact  local 
stores  and  try  to  promote  some  prizes  in 
return  for  their  name  on  the  store  in  the 
game.  The  pastry  shop  could  donate  some 
doughnuts  or  cookies,  the  local  5&10  might 
go  for  a toy  or  two,  even  $1  from  the 
“bank”  means  a lot  to  a chDd.  Other  prizes 
could  include  phonograph  records,  comic 
books,  or  candy. 

DINNY  LEADS  PARADE 

Ray  Sparling,  manager  of  the  Milford 
<Del.)  Theatre,  reports  he  had  a nice-look- 
ing boy  with  a Dinny  costume  and  drum 
lead  a big  parade  of  costumed  youngsters 
to  the  theatre  for  the  show.  'This  parade 


attracted  a lot  of  attention  and  all  the  kids 
joined  in.  Then  Ray  had  a best-costume 
contest  on  stage  and  everyone  in  the  audi- 
ence received  lollipops  as  a treat.  The  first 
prize  in  the  contest  was  a sharp  flash 
camera  that  Ray  promoted  from  a Grant’s 
store. 

The  last  year  was  designated  Star  Show- 
manship Year  in  the  Circuit  Management 
Ass’n  theatres  in  England. 


Carroll  Baker,  star  of  "Bridge  to  the  Sun,"  opened 
the  Police  Athletic  League's  fund-raising  bridge  in 
the  middle  of  Times  Square,  New  York,  assisted  by 
Robert  Mochrie,  MGM  general  sales  manager,  and 
Burtus  Bishop,  assistant  general  sales  manager.  The 
month-long  promotion  was  worked  by  MGM,  PAL, 
and  the  Army  recruiting  service,  which  controls  the 
valuable  Times  Square  space.  It  was  all  part  of  the 
exploitation  campaign  for  the  film. 


(Continued  from  preceding  page) 

participating  merchants,  dated  within  the 
week  of  the  drawing.  In  most  cases,  the 
winners  present  register  tapes,  showing 
that  the  promotion  also  stimulates  sales 
in  outlets  handling  these  stamps.” 

A contract  was  signed  between  Advertis- 
ing  Enterprises  and  WBZ  for  16  weeks  of 
this  promotion,  with  radio  time  running 
well  into  five  figures.  The  Rifkin  Drive-in 
Theatres  trading  stamp  promotion  has 
spread  around  the  territory,  and  several 
other  drive-in  theatres  have  purchased 
stamps  to  meet  the  demand  from  patrons. 

Screen  trailers,  newspaper  ads,  in-store 
displays,  truck  posters,  hundreds  of  thous- 
ands of  printed  supermarket  bags,  all  pro- 
moting the  free  trading  stamps,  were  pre- 
pared by  Advertising  Enterprises  for  Rif- 
kin Drive-in  Theatres  under  the  direction 
of  Rifkin  and  the  staffs  at  his  theatres 
and  Star  Gold  and  Gold  Medal  stamp 
officials. 

The  Rifkin  theatres  giving  stamps  are 
Meadow  Glen,  Medford;  Quintree,  Brain- 
tree; Sky  View,  Brockton;  Wareham, 
Wareham;  Cod,  Falmouth;  Seekonk  Fam- 
ily, Seekonk;  Ponta,  Fall  River,  all  in 
Massachusetts,  and  Pike  at  Johnston,  and 
Shipyard  at  Providence,  both  in  Rhode 
Island. 

At  one  of  the  theatres,  a winner  was 
approached  by  Rifkin  to  present  his  win- 
ning 50,000  stamps,  and  the  theatre  circuit 
head  inquired:  “Don’t  you  think  this  is 
stamp -tastic?”  The  winner,  who  had  a 
hard  time  wending  his  way  through  the 
gathered  crowd,  brushed  off  his  coat  and 
said  to  Rifkin,  “I’d  say  it  was  a ‘stamp- 
ede’.” 

One  housewife  told  the  theatre  head : 
“My  husband  gets  a new  pair  of  shoes  with 
every  four  books  I fill  up  with  stamps. 
There’s  gold  ‘stamps’  that  is,  in  Rifkin 
drive-ins.” 


Art  Theatres  Promote 
17-Day  European  Tour 

A 17-day  “Entertainment  Tour  of 
Europe,”  featuring  tours  of  film  studios  in 
Paris  or  London,  and  Rome,  and  a surprise 
cocktail  party,  is  being  promoted  by  Ait 
Guild  Theatres  through  its  17  houses  in  12 
cities.  A free  bonus  to  pui'chasers  of  the 
March  10-27  guided  trip  is  a pass  good  for 
one  year  at  an  Art  Guild  theatre. 

The  company  operates  in  Cleveland,  Co- 
lumbus, Louisville,  Memphis,  Yellow 
Springs,  Dayton,  Akron,  Champaign,  111., 
Kansas  City,  Toledo,  San  Francisco  and 
Denver. 

The  European  tour  is  being  handled  by 
Bill  Ramsey,  who  manages  the  Vogue  in 
Denver  for  the  Art  Theatre  Guild.  Folders 
being  distributed  at  the  17  art  theatres 
describe  the  attractions  of  a guided  (with 
maximum  free  time)  trip  to  night  clubs 
and  spots  of  interest  in  London,  Paris, 
Rome  and  Vienna. 


Franklin  Ferguson  of  Bailey  Theatres  re- 
ports the  opening  night  of  “Flower  Drum  , 
Song”  at  the  Whalley  in  New  Haven  De-  ( 
cember  20  was  a sellout  by  the  First. 


The  last  year  was  designated  Star  Show- 
manship Year  in  the  Circuit  Management 
Ass’n  theatres  in  England. 


2 


— 206 


BOXOFFICE  Showmandiser  ::  Dec.  25,  1961 


Showman  to  Rescue 
In  Civic  Emergency 

Nick  Carter,  manager  of  Fox  Midwest 
circuit’s  Midland  Theatre  in  Coffeyville, 
Kas.,  came  to  the  rescue  when  a civic 
fund-raising  campaign  to  finance  the  re- 
modeling of  a new  building  for  the  Dalton 
Defenders  Museum  bogged  down. 

Things  looked  dark  for  the  project,  ac- 
cording to  Jim  Taylor,  proprietor  of  the 
Taylor  Bag  Co.,  who  was  chaiiTnan  of  the 
Dalton  Defenders  Museum  building  fund 
committee.  Then  a phone  call  came  from 
showman  Carter,  who  offered  to  put  on  a 
special  show  at  the  Midland  and  give  the 
entire  proceeds  to  the  museum  fund. 

Taylor’s  committee  met  Carter  in  the 
theatre  office  and  worked  out  the  arrange- 
ments, which  included  a citywide  sale  of 
tickets  by  civic  clubs. 

Tal  Richardson,  owner  of  Tal’s  Tackett 
Theatre  and  also  a supporter  of  community 
needs,  offered  his  cooperation,  and  a sec- 
ond benefit  show  was  arranged,,  three 
weeks  later  than  the  one  at  the  Midland  to 
give  the  committee  time  to  promote  both 
shows. 

The  outcome  of  Manager  Carter’s  sug- 
gestion was  a happy  success  all  around.  In 
Taylor’s  words: 

“The  combined  efforts  of  our  two  fine 
local  theatres,  the  Junior  Chamber  of  Com- 
merce and  several  other  civic  organiza- 
tions, the  Dalton  Defenders  Committee  and 
a few  dozen  contributors,  made  oirr  fund- 
raising a success.”  (About  $4,000  was 
realized  to  reach  the  goal  of  $11,000.) 

Taylor  stressed  the  value  and  community 
need  of  help  such  as  was  extended  by  Man- 
ager Carter,  the  Fox  Midwest  management 
in  Kansas  City  and  exhibitor  Richardson. 


Manager  Sam  Mitchell  of  the  Shoppingtown  Theatre 
at  DeWitt,  a suburb  of  Syracuse,  N.Y.,  had  his  own 
volcano  on  the  roof  of  his  theatre  where  "The 
Devil  at  4 O'Clock"  was  playing.  It  erupts  with 
realistic  smoke  at  4 p.m.  daily,  along  with  ap- 
propriate sound  effects  from  a ten-minute  record. 
The  "Volcano"  excited  much  comment  at  the  busy 
shopping  center. 

BOXOFFICE  Showmandiser  : : Dec.  25,  1961 


Roast  Pig,  Hawaiian  Punch  Is  Served 
Free  Out  Front  to  Hail  Blue  Hawaii' 


A luau  with  real  roast  pig  was  presented  on  the  sidewalk  in  front  of  the  Plaza  Theatre  in  El  Paso  for 
"Blue  Hawaii."  Additional  color  was  furnished  by  a group  of  dancers. 


— 207  — 


Bill  Chambers,  Plaza  Theatre  manager; 
Johnny  Siqueiros  and  Rudy  Perea,  radio 
time  salesmen  for  KELP,  arranged  for  a 
real  Hawaiian  luau  in  front  of  the  2,300- 
seat  El  Paso  showplace  to  herald  the 
opening  of  “Blue  Hawaii.”  Frisco  Gutierrez, 
Plaza  artist,  did  some  attractive  sign  letter- 
ing for  a lengthy  and  well-filled  table.  The 
radio  boys  made  an  agreement  with  the 
Ysleta  Locker  Plant  Co.  to  supply  four 
30-pound  pigs.  The  porkers  were  barbe- 
cued by  George  Michaels,  manager  of  the 
adjoining  Mills  restaurant.  The  Sunbeam 
Baking  Co.  donated  350  buns,  and  that 
number  of  theatre  patrons  enjoyed  pork 
barbecued  sandwiches.  The  bakery  re- 
cently installed  new  equipment,  and  thus 
was  happy  to  participate  in  the  publicity 
gimmick. 

Hawaiian  punch  and  coffee  also  were 
served.  The  funfest  was  highlighted  by 
several  Arthur  Murray  dancing  school  girls 
who  did  the  “Rock-a-Hula  Twist,”  as  done 
in  the  picture. 

KELP  began  plugging  the  luau  a week 
in  advance,  with  ten  station  breaks  a day. 


asked  to  send  in  on  the  back  of  postcards, 
in  50  words  or  less,  “Why  I Like  Hawaiian 
Music.”  The  Hawaiian  shop  and  the  local 
RCA-Victor  distributors  cooperated  in  the 
contest.  The  former  offered  Hawaiian  cos- 
tumes and  the  latter  Blue  Hawaii  sound- 
track albmns.  Guest  tickets  to  the  Para- 
mount were  also  offered. 

The  Hawaiian  shop  drove  its  spectacular 
Hawaiian  Grass  Hut  all  over  town  in  back 
of  an  auto  on  the  day  before  and  on 
opening  day  of  the  pictm’e.  Local  travel 
agencies  used  posters  in  their  windows  on 
Hawaii  tours,  and  the  big  American  Air- 
lines office  on  the  grormd  floor  of  the 
Tishman  building  used  a special  window 
display  on  the  theme  “Fly  American  Air- 
lines and  Pan-Am  to  Hawaii  . . . Then  See 
‘Blue  Hawaii,’  Starring  Elvis  Presley,  Now 
at  the  Paramount.” 


Fan  Group  Pledges 
Daily  Attendance 

Bedecked  with  orchids,  leis  and  special 
hats  and  candying  record  albums,  a group 
of  Elvis  Presley  Fan  Club  members  and 
admirers  attended  the  premiere  of  their 
idol’s  “Blue  Hawaii”  at  the  St.  Francis 
Theatre  in  San  Francisco,  and  said  they 
would  visit  the  showhouse  every  day  of  the 
run.  Ken  Ketter,  manager  of  the  theatre, 
rolled  out  admission  tickets  to  the  girls, 
while  Anne  Belfer,  publicist  for  the  Para- 
mount and  St.  Francis  theatres,  had  a 
photo  of  the  scene  taken  for  the  news- 
papers. 


Radio  and  Tune  Shop 
Plug  for  'Hawaii' 

When  “Blue  Hawaii”  was  shown  at  the 
Paramount  Theatre  in  Buffalo,  Manager 
Ed  Miller  arranged  a contest  with  radio 
station  WEBR  in  which  entrants  were 


Sylvia  Ann  Neira  did  a Hawaiian  dance  in  the 
lobbies  of  both  the  Aztec  and  Majestic,  Interstate 
circuit  houses  in  San  Antonio,  tor  "Blue  Hawoii." 
Sylvia  danced  in  the  Majestic  lobby  for  a week  in 
advance  of  the  opening  at  that  theatre,  then  moved 
her  Hawaiian  set  to  the  Aztec.  Her  music  came 
from  the  Elvis  Presley  album  by  RCA  from  the  "Blue 
Hawaii"  soundtrack. 


/SjT 

5UEI-V1: 

ANOMNCI 

BOCKlHUi 


'tcruAi 


A featurette,  "The  White  Rose  Wedding,"  a special  film  on  a locally  VIP  marriage  was  given  major 
promotion  by  Manager  C.  K.  Simpson  of  the  Odeon  Theatre  in  York,  which  brought  a house  record! 
The  short  was  teamed  with  "Double  Bunk."  The  Odeon  front  was  gaily  decorated  with  bunting  and 
hanging  baskets  of  flowers,  plus  banner  notice  in  the  marquee  letters  and  an  under-canopy  streamer. 
The  marriage  united  Katharine  Worsley,  daughter  of  locol  VIP  Sir  William  and  Lady  Worsley,  and 
the  Duke  of  Kent. 

Timely  Short  Subject  Promoted  With 
Vigor,  Swells  Boxoffice  in  England 


“The  White  Rose  Wedding”  is  a screen 
report  in  color  of  a high  society  ceremony, 
a 17-minute  venture  into  the  realm  of  opu- 
lence, important  titles  and  ritual,  with 
emphasis  on  romance.  In  short,  it  is  a 
short  which  the  public  will  “eat  up.” 

The  featurette,  filmed  by  the  Arthur 
Rank  Organization  of  the  wedding  of  the 
Duke  of  Kent  and  Katharine  Worsley  at 
the  famed  city  of  York,  in  a word  was  a 
surefire  attraction,  but  English  showmen 
didn’t  conclude  that  the  admission  tickets 
would  sell  themselves.  From  the  hurry-up 
premiere  at  the  Odeon  'Theatre  in  York  to 
later  playdates,  the  realistic  managers 
“sold”  this  special  film  with  vigor  and 
skill. 

C.  K.  Simpson,  manager  of  the  York 
Odeon,  really  went  festive  for  the  premiere 
showing  of  “The  White  Rose  Wedding,” 
held  on  Saturday  evening  two  days  after 
the  Thursday  ceremony.  Flowers,  bunting 
and  shrubbery  beautified  the  theatre,  from 
the  top  of  the  building  to  the  ground  level. 
There  were  hanging  baskets  of  blooming 
flowers  under  the  canopy  and  around  the 
entrance;  hydrangea  in  all  colors  adorned 
the  foyer,  and  smartly  decorated  settees 
and  tables  were  set  up  in  the  reception 
area  where  VIP  invited  guests  were  greeted. 

Sir  William  and  Lady  Worsley,  parents  of 
the  bride  and  a party  of  12  accepted  Man- 
ager Simpson’s  invitation  to  the  premiere, 
as  did  the  Archbishop  of  York,  the  Lady 
Lord  Mayor,  the  sheriff  and  his  wife,  the 
canons  of  the  York  minster  where  the 
ceremony  was  performed,  the  chief  con- 
stable and  wife  and  many  other  important 
persons,  87  in  all.  The  guests  were  given  a 
champagne  buffet,  each  lady  was  handed  a 
white  rose. 

The  premiere  night  festivity  was  reported 


in  detail  in  the  local  newspapers,  prior  to 
and  afterward.  The  public  crowded  to  the 
Odeon  to  get  a peek  at  the  VIPs,  and  what’s 
more  many  bought  admissions. 

Simpson  reports  the  theatre  record  was 
beaten  by  more  than  200  pounds  British 
(net)  that  night. 

“A  great  deal  of  very  hard  work  was  put 
in  by  all  concerned  to  make  this,  the  very 
first  premiere  of  a film  to  be  held  in  York, 
a success,”  Simpson  reports. 

The  screen  feature  was  “Double  Bunk,” 
for  which  Manager  Simpson  put  over  a tie- 
up  with  the  Heinkel  “bubble  cars,”  and 
another  with  the  local  yachting  club. 

G.  J.  V.  Crane,  manager  of  the  Odeon  in 
Norwich,  worked  through  the  Women’s 
Volunteer  Services  and  was  able  to  get 
nearly  150  elderly  persons  to  attend  a spe- 
cial television  presentation  of  the  Duke  of 
Kent-Katharine  Worsley  wedding  in  the 
lobby.  As  he  comments  this  wasn’t  easy 
since  most  people  in  England,  as  in  the 
U.S.,  own  their  own  television  sets. 

The  lobby  presentation  on  TV  was  a fea- 
ture in  all  Odeon  and  Gaumont  theatres 
managed  by  Circuits  Management  Ass’n — a 
bit  of  alert  preparation  to  build  up  circuit 
wide  interest  in  the  17 -minute  featurette 
film  on  the  royal  marriage. 

For  promotion  of  the  featurette  itself, 
Crane  and  Manager  Amerena  of  the  Gau- 
mont Theatre  put  on  a combined  campaign 
since  the  short  played  at  both  houses  at 
the  same  time.  A preview  was  held  at  the 
Odeon  on  the  day  prior  to  the  night  open- 
ing, to  which  old  age  pensioners,  members 
of  the  Women’s  Volunteer  Services,  senior 
church  representatives  and  the  Bishop  of 
Thedford  were  invited. 

Two  four-year-old  girls  were  the  hit  of 
the  preview,  and  the  subject  of  much  news- 


paper publicity,  namely  the  Hon.  Jane 
Spencer  and  Joanna  FitzRoy,  who  served 
as  bridesmaids  at  the  big  wedding.  Both 
the  Spencer  and  FitzRoy  families  live  in 
Norfolk  County,  in  which  Norwich  is 
situated.  Lord  and  Lady  FitzRoy  attended 
with  their  daughter,  as  did  Viscount 
Althrop,  father  of  Jane. 

The  Odeon  was  showing  “Return  to 
Peyton  Place”  at  the  time. 



Item  for  TV  Addicts: 
No  Commercials  Fun 

Ain’t  it  strange.  The  Vagabond  The- 
atre on  Wilshire  has  been  doing  ca- 
pacity business  running  movies  from 
the  late,  late  TV  shows.  “The  Laven- 
der Hill  Mob,”  “The  Promoter,” 
“Genevieve”  and  “Tight  Little  Island” 
have  been  packing  in  the  customers, 
who  could  see  them  at  home  for  free 
if  they  could  stand  the  commercials. 


The  above  item  is  reprinted  from  a tele- 
vision column  by  Charles  Denton  in  the  Los 
Angeles  Examiner.  And  it  was  suggested, 
as  may  be  suspected,  by  the  Vagabond  The- 
atre as  represented  by  E.  D.  Harris  and  his 
colleagues  of  the  Herb  Rosener  Theatres. 
He  explains: 

“When  we  opened  to  capacity  weekend 
business  playing  two  films  that  played  the 
television  circuit  many  times  before,  I con- 
tacted the  'TV  editors  here  immediately. 
Many  films  that  appeared  on  TV  have 
played  in  theatres,  but  when  four  such  pic- 
tures on  two  successive  bills  do  big  busi- 
ness that  is  news  for  all  the  television 
editors,  and  movie  editors,  too.” 

This  item  in  the  television  columns 
should  have  reached  a lot  of  the  people 
suffering  from  TV-itis! 


I 

I 

I 


Four  National  Tieups 
Arranged  for  Twist' 

Four  national  tieups  have  been  arranged 
by  Paramount  in  behalf  of  its  “Hey,  Let’s 
’Twist”  with  Teena  Paige,  dress  manu- 
facturer: the  Fred  Astahe  dance  studios. 
Armored  Hosiery  Corp.  and  the  BVD  sports 
shirts  maker.  Dealers  of  each  line  all  over 
the  country  have  received  information  and 
material  for  use  in  supporting  local  and 
national  releases  of  the  picture.  Included 
are  reprints  of  a page  ad  in  the  New  York 
Times  on  “Hey,  Let’s  Twist,”  and  a 40x60 
display  of  stills  and  copy  on  the  proper  way 
to  do  the  popular  Twist  dance. 

Armored  Hosiery  Corp.  has  lined  up 
more  than  5,000  accounts  for  support  of 
the  picture,  including  gifts  of  their  Pepper- 
mint 'Twist  neckties  and  socks  to  contest 
winners. 

BVD  is  promoting  a group  of  shirts 
called  the  Twist. 

Teena  Paige  has  designed  a new  line  of 
its  junior  size  dresses  called  “Hey,  Let’s 
Twist”  after  the  picture  title. 


No  Cuts  in  'Rocco'  Ads 


Ads  prepared  by  Loew’s  State  Theatre, 
New  Orleans,  for  “Rocco  and  His  Brothers” 
contained  no  illustrations,  just  copy,  start- 
ing in  bold  type,  “Different,”  followed  by, 
“Explosive  . . . Searing  Power  . . . Daring 
. . . Magnificent  Acting  . . . Bnital  . . . 
Tender.” 


4 


— 208  — 


BOXOFFICE  Showmandiser  : : Dec.  25,  1961 


An  interpretive  analysis  of  lay  and  tradepress  reviews.  Running  time  is  in  parentheses.  The 
plus  and  minus  signs  indicate  degree  of  merit.  Listings  cover  current  reviews,  updated  regularly. 
This  department  also  serves  as  an  ALPHABETICAL  INDEX  ta  feature  releases.  © is  ter 
Cinemascope;  ® VistaVision;  ® Superscope;  (g  Ponavision  ® Regolscope;  ® Technirama. 
Symbol  U denotes  BOXOFFICE  Blue  Ribbon  Award;  Q color  photography.  Far  listings  by 
company  in  the  order  of  release,  see  FEATURE  CHART. 


Review  digest 

AND  ALPHABETICAL  INDEX 


•H  Very  Good;  + Good;  — Foir;  — Poor;  — Very  Poor. 


2550  ©Ada  (108)  © Drama  

MGM 

8-  7-61  + 

+ 

4- 

4- 

4- 

4- 

4- 

7+ 

2552  After  Mein  Kampf 

(74)  Semidoc'y  

. . Brenner 

8-14-61  ± 

— 

+ 

34-3- 

2546  ©Alakazam  the  Great 

(84)  Cartoon  Feature  ... 

AlP 

7-17-61  -f 

++ 

+ 

44 

4- 

44 

94- 

2516  ©All  Hands  on  Deck  (98)  © 

Farce-Comedy  

.20th-Fox 

4-17-61  ± 

± 

4- 

4- 

64-4- 

2574  Anatomist,  The  (73)  Dr 

Gordon-SR 

10-30-61  ± 

— 

2-43- 

2562  Anatomy  of  a Psycho  (75)  Dr 

SR 

9-18-a  - 

1- 

2524  Angel  Baby  (97)  Drama  . . 

AA 

5-15-61  ft 

44 

4- 

4- 

84-2- 

2548  Anna's  Sin  (86)  Drama 

Englislwdubbed 

7-24-61  ± 

2-42- 

2549  Armored  Command  (99)  War  Dr AA 

8-  7-61  + 

4- 

4- 

44-1- 

2578  Atlantic  Adventure  (62) 

Real-life  Adv.  Or 

Schoenfeld 

11-13-61  + 

1-4 

2518  ©Atlantis,  The  Lost  Continent 

(91)  Science-Fiction  . . . . 

MGM 

4-24-61  IF 

+ 

4- 

44 

4- 

4- 

9-41- 

2541  ©Atlas  (84)  Spec.  VitaScope. 

Filmgroup 

7-  3-61  + 

1-4 

2586  ©Babes  in  Toyland  (100)  Mus 

BV 

12-11-61  -f 

■H- 

rt 

44 

4- 

74-1- 

2583  ©Bachelor  Flat  (91)  © Com. 

.20th-Fox 

12-  4-61  -f 

+ 

44 

44 

4- 

84-1- 

2576  ©Bachelor  in  Paradise 

(109)  © Com 

MGM 

11-  6-61  -H- 

+ 

4- 

44 

44 

4- 

4-  104- 

2570  ©Back  Street  (107)  Drama.. 

U-l 

10-16-61  -H- 

++ 

+ 

H 

4- 

4- 

10-41- 

2569  Badjao  (100)  Action  Dr 

10-16-61  ± 

4- 

+ 

4- 

44-1- 

2545  Battle  at  Bloody  Beach,  The 

(80)  © War  Drama 

.20th-Fox 

7-17-61  + 

+ 

4- 

i: 

74-4- 

2517  Behind  the  Mask  (85)  Dr.... 

. Showcorp 

4-24-61  -f 

1-4 

2517  Bernadette  of  Lourdes 

(91)  Religious  Drama  . . . . 

4-24-61  ± 

4- 

2-41- 

2531  Beware  of  Children  (80)  Com AlP 

6-  5-61  -f 

+ 

4- 

4-41- 

2526  ©Beyond  All  Limits  (100)  Dr. 

5-15-61  ++ 

2-4 

2556  ©Big  Gamble,  The  (100)  © Ad.  20-Fox 

8-28-61  -f 

4- 

4- 

4- 

4- 

4- 

74-1- 

2528  ©Big  Show,  The  (113)  © Dr. 

20th-Fox 

5-22-61  -H 

+ 

4- 

44 

4- 

44  104-1- 

2520  ©Bimbo  the  Great  (87)  Circus 

Dr..  .WB 

5-  1-61  -f 

± 

4- 

— 

— 

5-45- 

2566  Black  Pit  of  Dr.  M (71)  Ho... 

. . .UPRO 

8-  2-61  ± 

1-41- 

2516  Blast  of  Silence  (77)  Drama 

U-l 

4-17-61  -F 

44 

4- 

7-43- 

2560  ©Blood  and  Roses  (74)  (J) 

Dr..  .Para 

9-11-61  ± 

4- 

74-6- 

2579  Bloodlust  (68)  Horror  

11-20-61  - 

1- 

2582  ©Blue  Hawaii  (101)  ® Com/Mus  Para 

11-27-61  + 

4- 

4- 

4- 

4- 

64-1- 

2566  Boy  Who  Caught  a Crook  (72) 

Ac..  UA 

10-  2-61  + 

— 

zt. 

— 

44-5- 

2543  Brainwashed  (78)  Dr 

AA 

7-10-61 

4+ 

44 

4- 

4- 

74-1- 

2568  ©Breakfast  at  Tiffany’s  (115) 

C’y  Para 

10-  9-61  -H- 

+ 

4+ 

44 

44 

4- 

4-  114- 

2554  Bridge  to  the  Sun  (112)  Drama..  MGM 

8-21-61  -H- 

+ 

4- 

44 

4- 

44 

44  114- 

2534  ©By  Love  Possessed  (116)  Drama....  UA 

6-12-61  + 

±. 

44 

4- 

4- 

4- 

84-2- 

2578  ©Call  Me  Genius  (105)  Com. 

. . .Cont’l 

11-13-61  ± 

— 

44 

34-2- 

2583  Capture  That  Capsule!  (75) 

Action  Drama  

Riviera-SR 

12-  4-61  ± 

— 

HK 

2-43— 

2551  Cat  Burglar,  The  (65)  Ac  Dr. 

UA 

8-14-61  ± 

4- 

2-41- 

2588  Children's  Hour,  The  (109)  Dr...  MGM 

12-18-61  -H- 

44 

4-4 

2558  Claudelle  Inglish  (99)  Dr 

WB 

9-  4-61  ± 

± 

4- 

4- 

4- 

±. 

74-4- 

2550  Cold  Wind  in  August  (80)  Dr...Aidart 

8-  7-61  + 

4- 

4- 

:h 

4- 

7-43- 

2575  ©Comaricheros,  The  (107)  © 


Outdoor  Drama  .... 

20th-Fox 

11-  6-61  44 

4- 

4- 

44 

-4 

44 

-4  10-4 

2544  ©Come  September  (112) 

© Com. . . U-l 

7-10-61  44 

-4 

44 

44 

44 

44 

44  13-4 

2549  Creature  From  the  Haunted  Sea 

(60)  Horror  Spoof  . . . 

Filmgroup 

8-  7-61  -4 

1-4 

2521  Cry  Freedom  (90)  Dr.... 

Parallel 

5-  8-61  ± 

4- 

-4 

-4 

4+1- 

2521  ©Curse  of  the  Werewolf, 

The 

(91)  Horror  Drama 

U-l 

5-  8-61  44 

44 

44 

-4 

+ 8+ 

— D — 

2S2S  ©David  and  Goliath  (93) 


© Biblical  Spectacle  

AA 

5-22-61  + 

+ 

44 

+ 

8+3- 

2559  Day  the  Sky  Exploded,  The 

(80)  Science-Fiction  

. Excelsior 

9-11-61  + 

1+ 

2535  ©Deadly  Companions,  The  (90) 

Panav'n,  Western Pathe-America 

6-12-61  44 

+ 

44 

+ 

+ 

7+ 

2547  Dentist  in  the  Chair  (84)  Com. 

Ajay 

7-24-61  44 

+ 

4I- 

6+1- 

2564  ©Devil  at  4 O’clock,  The 

(127)  Adv.  Dr 

Col 

9-25.61  44 

+ 

44 

44 

44 

+ 

44  12+ 

2573  Devil’s  Hand,  The  (71) 

Horror-Terror  

Crown-SR 

10-30-61  ± 

1+1- 

2588  Double  Bunk  (92)  Farce 

Showcorp 

12-18-61  + 

± 

rt 

+ 

4+2— 

2527  ©Dr.  Blood’s  Coffin  (92)  Ho.. 

£ 

UA 

5-22-61  - 

— 

+ 

4+5- 

2588  ©El  Cid  (184)  ® Hist.  Spec.. 

AA 

12-18-61  44 

+ 

44 

44 

7+ 

2585  Errand  Boy,  The  (92)  Comedy 

. . . . Para 

12-11-61  + 

44 

+ 

4+ 

2577  Everything’s  Ducky  (80)  Comedy. . .‘.Col 

11-13-61  - 

+ 

4+4— 

2490  ©Exodus  (212)  Super-Panavision 

70 

Drama  

UA 

12-26-60  44 

44 

44 

44 

44 

44 

44  14+ 

2562  Explosive  Generation,  The 

(90)  Or 

UA 

9-18-61  + 

+ 

+ 

44 

6+1- 

In  the  summary  is  rated  2 pluses,  — os  2 minuses. 


a. 

o 

q1 


m 


£ I i o I F.  « ^ 
u.|xo:'a.E  z 


2520  Fabulous  World  of  Jules  Verne,  The 


2542  ©Fanny  (133)  Com.  Or.  . . 

. ,20th-Fox 

7-  3-61  44 

tt 

44 

44 

44 

44 

44  14+ 

2557  Fast  Set,  The  (84)  Comedy  Audubon-SR 

9-  4-61  ± 

1+1- 

2577  Fear  No  More  (80)  Suspense 

Dr.  Sutton 

11-13-61  + 

1+ 

2526  ©Ferry  to  Hong  Kong  (103) 

© Adventure  Drama  

. .20th-Fox 

5-15-61  + 

- 

+ 

— 

+ 

3+2- 

2531  Five  Golden  Hours  (90)  Comedy  ,...Col 

6-  5-61  + 

— 

+ 

± 6+5- 

2575  ©Flight  of  the  Lost  Balloon 

(91)  ® Adventure  

11-  6-61  + 

_ 

2+2- 

2563  Flight  That  Disappeared,  The 

(72)  Science-F’n  

UA 

9-25-61  + 

± 

44 

± 7+4- 

2538  Follow  a Star  (102)  Comedy 

. . . .Zenith 

6-19-61  ± 

— 

+ 

± 3+3- 

2580  ©Flower  Drum  Song  (133) 

(g  Musical  

U-l 

11-20-61  44 

+ 

+ 

44 

44 

44 

44  12+ 

2577  ©Force  of  Impulse  (84)  Dr, 

11-13-61  + 

1+ 

2548  ©Francis  of  Assisi  (105)  © 

Religious  Drama  

. .20th-Fox 

7-24-61  44 

+ 

44 

+ 

+ 

44  10+1- 

2523  Gambler  Wore  a Gun,  The  (67) 

W’n.  .UA 

5-15-61  ± 

+ 

±. 

4+4- 

2585  George  Raft  Story,  The  (105) 

Biographical  Drama  

AA 

12-11-61  + 

44 

+ 

4+ 

2533  ©Gidget  Goes  Hawaiian  (102) 

C/M.  .Col 

6-12-61  + 

— 

+ 

+ 

44 

44 

+ 8+1- 

2579  ©Gina  (92)  Adv.  Dr 

Omat 

11-20-61  44 

2+ 

2542  ©Girl  in  Room  13,  The  (79) 

. . . . Astor 

7-  3-61  + 

1+ 

2563  Girls  on  the  Run  (64)  Mys.  . 

....  Astor 

9-25-61  ± 

1+1- 

2544  Goodbye  Again  (120)  Dr 

UA 

7-10-61  + 

+ 

44 

44 

+ 

zt 

44  10+1- 

2481  Great  Impostor,  The  (112)  Dr U-l 

11-28-60  44 

44 

+ 

44 

44 

44 

+ 12+ 

2560  Great  War,  The  (118)  Drama  . 

...  Lopert 

9-U-61  + 

44 

+ 

44  7+1- 

2540  Green  Helmet,  The  (88)  Ac... 

MGM 

6-26-61  + 

— 

+ 

± 

+ 

± 6+4- 

2556  ^©Greyfriars  Bobby  (91)  Drama  ....BV 

8-28-61  44 

+ 

44 

+ 

44 

44 

44  12+ 

2529  Gun  Fight  (62)  Western  .. 

UA 

5-29-61  ± 

+ 

+ 

— 

4+3- 

2587  Gun  Street  (67)  Western.... 

UA 

12-18-61  ± 

— 

1+2- 

2533  ©Guns  of  Navarone,  The  (155) 

© War  Adventure  

Col 

6-12-61  44 

44 

44 

44 

44 

44 

44  14+ 

2488  Hand  in  Hand  (75)  Dr 

Col 

12-19-60  + 

44 

44 

44 

H 

44 

44  13+ 

2572  Head,  The  (95)  Horror 

.Trans-Lux 

10-23-61  + 

— 

— 

+ 

— 

3+4- 

2535  Hitler’s  Executioners  (78) 

Documentary  

. . Vitalite 

6-12-61  ± 

H 

3+1- 

2539  Homicidal  (87)  Mys 

Col 

6-26-61  + 

44 

+ 

+ 

44 

+ 

+ 3+ 

2546  ©Honeymoon  Machine  (87) 

© Comedy  

MGM 

7-17-61  44 

+ 

+ 

44 

44 

44 

+ 11+ 

2530  ©House  of  Fright  (80)  C Ho,. 

AlP 

5-29-61  + 

+ 

5+3- 

2565  Hustler,  The  (134)  © Drama. 

.20th-Fo« 

10-  2-61  + 

+ 

+ 

tt 

44 

44 

# 11+ 

2587  Innocents,  The  (lOO)  © 


Suspense 

Drama  . . . 

20th-Fox 

12-18-61  44 

44 

44 

44 

8+ 

2556  Invasion  Quartet  (87) 

Com-Dr. . . MGM 

8-28-61  ± 

± + 

+ 

+ 

+ 

6+2- 

2574  Judgment  at 

Nuremberg 

(189)  Dr UA 

10-30-61  44 

44  44 

tt 

44 

44 

12+ 

— K — 


2536  ©King  in  Shadow  (78) 


Historical  Dr 

6-12-61  + 

1+ 

2571  y©King  of  Kings  (161)  ® 

Religious  Drama  

MGM 

10-23-61  44 

44 

44 

44 

44 

+ 

44  13+ 

2540  King  of  the  Roaring  20’s 

(106)  Cr.  Drama 

AA 

6-26-61  + 

+ 

44 

+ 

+ 

+ 

8+1- 

2582  Kitchen,  The  (74)  Drama.. 

. . Kingsley  11-27-61  + 

+ 

3+1- 

2533  ©Ladies  Man,  The  (106)  Com 
2561  ©Ust  Rebel,  The  (S3) 

Para 

6-12-61  44 

+ 

+ 

44 

+ 

9+2- 

Adv.  Dr Sterling  World 

9-18-61  + 

1+ 

2532  ©Last  Sunset,  The  (112)  W’n.. 
2529  Last  Time  1 Saw  Archie,  The 

U-l 

6-  5-61  44 

44 

+ 

+ 

+ 

9+2- 

(98)  Comedy  

UA 

5-29-61  + 

+ 

44 

+ 

+ 

7+1- 

2563  Lisette  (83)  Action 

. Medallion 

9-25-61  - 

1- 

2549 ©Loss  of  Innocence  (99)  Dr., 

Col 

8-  7-61  44 

+ 

+ 

44 

+ 

44 

+ 10+ 

2534  ©Love  in  a Goldfish  Bowl  (87) 

Comedy/Songs  

MGM 

6-12-61  + 

+ 

— 

+ 

6+4- 

Mf  ■ 

2524  Mad  Dog  Coll  (88)  Ac  Dr 

Col 

5-15-61  + 

+ 

+ 

+ 

7+3- 

2552  ©Magic  Boy  (75)  Cartoon  Feature..  MGM 

8-14-61  44 

+ 

+ 

+ 

44 

44 

9+ 

2580  ©Majority  of  One,  A (153) 

Comedy-Drama  

WB 

11-20-61  44 

+ 

44 

44 

44 

44 

11+ 

2541  Man  in  the  Moon  (98)  Com... 

Trans-Lux 

7-  3-61  + 

+ 

+ 

+ 

+ 

44 

7+ 

2562  Man-Trap  (93)  Ac  Dr 

2554  ©Marines,  Let’s  Go  (104)  © 

9-18-61  + 

— 

+ 

+ 

6+4- 

Service  comedy 

.20th-Fox 

8-21-61  ± 

+ 

6+5- 

2573  Mark,  The  (127)  © Drama  . 

. . .Cont’l 

10-30-61  44 

+ 

+ 

44 

44 

44 

44  12+ 

2546  Mary  Had  a Little  (79)  Comedy UA 

2576  Mask,  The  (S3)  Depth-dimension 

7-17-61  ± 

— 

— 

+ 

— 

3+4- 

Horror  Drama  

WB 

11-  6-61  + 

— 

- 

+ 

44 

± 

8+4- 

BOXOFFICE  BookinGuide  : : Dec.  25,  1961 


5 


REVIEW  DIGEST 

AND  ALPHABETICAL  INDEX 


In  the  summary  4+  is  rated  2 pluses,  — as  2 minuses. 


++  Very  Good;  + Good;  — Fair;  — Poor;  = Very  Poor. 


. G.  Page 

itli 

un  Time 

ype 

e 

£ 

•Ci 

gr 

' o 

' X 
o 

arrlson's 

o !5  1 

a a. 

O 
■ E 

ollywood 

eporter 

C 

(B  C 
B ** 

New  York 
Dally  New! 

Summary 

t-  oc  »- 

o 

er 

• X 

ocl>  1 

1 iZ 

IXOC 

S a. 

2525  ©Master  of  the  World  (104) 

Science-Fiction  Drama  . . . . 

AlP 

5-15-61 

44 

44 

44 

44 

+ 12+1- 

2532  Matter  of  Morals.  A (90) 

Drama  

UA 

6-  5-61 

+ 

+ 

+ 

+ 

+ 

+ 

± 7+1- 

2518  Mein  Kampf  (117)  Documentary 

Col 

4-24-61 

+ 

44 

+ 

+ 

44 

44  9+ 

2523  ©Minotaur.  The  (92)  © Adv... 

UA 

5-15-61 

+ 

-4- 

+ 

— 

± 5+4- 

2537 ©Misty  (92)  © Youth  Classic 

20  th- Fox 

6-19-61  44 

+ 

+ 

44 

44 

44 

44  12+ 

2535  ©Morgan  the  Pirate  (93)  © Adv.  MGM 
2538  Most  Dangerous  Man  Alive  (82)  SF  Col 

2569  Mr.  Sardonicus  (90)  Ho Col 

2587  ©Mysterious  Island  (101) 

Aanamorphic,  Adv Col  12-18-61  + 

— N — 

2543  Naked  Edge,  The  (102)  Susp.  Or.  UA 
2545  Naked  Road,  The  (74)  Melo...Zison  Ent 
2519  ©Nature  Girl  and  the  Slaver 

(70)  Adv UPRO 

2553  Never  Take  Candy  From  a Stranger 

(82)  Psychological  Dr Omat 

2536  ©Nikki,  Wild  Dog  of  the  North 

(73)  Outdoor  Drama  BV 

2574  Ninth  Bullet,  The  (90) 

Adventure  Dr Audubon-SR  10-30-61  -H- 


6-12-61  + + + -f  ± 

6-19-61  -f  - - ± 

10-16-61  + 


+ 4+  ++  + 


± 7+3- 
- 2+5- 
± 6+3— 

7+ 


44  + 


7-10-61  tr  :t  + 

7- 17-61  - 

9-  1-61  ± 

8- 21-61  + 


6-12-61  + + + + 44 


2S27  ©On  the  Double  (92) 

Panavision  Comedy  Para  5-22-61  44  ± 

2555  One  Plus  One  (114)  Dr SR  8-28-61  ± ± 

2583  One.  Two,  Three  (115)  ® Comedy UA  12-  4-61  44  + 

2510  Operation  Bottleneck  (78)  Ac UA  3-13-61  + ± 

2554  Operation  Camel  (74)  Serv.  Comedy..  AlP  8-21-61  + 

2509  Operation  Eichmann  (92)  Drama  . . .AA  3-13-61  + + 

■ — P — 

2523  ^©Parent  Trap,  The  (124)  Comedy  BV  5-15-61  4t  44 

2566  Paris  Blues  (98)  Drama/Jazz UA  10-  2-61  44  + 

2510  ©Parrish  (137)  Drama  WB  3-13-61  44  4f 

2520  ©Pharaoh's  Woman,  The  (88) 

© Costume  Drama  U-l  5-  1-61  ± .t 

2585  ©Pirate  of  the  Black  Hawk,  The 

(75)  © Adventure Filmgroup  12-11-61  + 

2559  ©Pirate  and  the  Sla<e  Girl,  The 

(87)  Adv Crest-SR  9-11-61  + 

2567  ©Pirates  of  Tortuga  (97)  © Adv  20-Fox  10-  9-61  + 

2552  ©Pit  and  the  Pendulum,  The  (85) 

© Horror  Drama  AlP  8-14-61  + + 

2519  Vi©Pleasure  of  His  Company,  The 

(114)  Comedy  Para  5-  1-61  44  + 

2578  ©Pocketful  of  Miracles  (137) 

Comedy- Drama  UA  11-13-61  44  ± 

2515  Portrait  of  a Mobster  (108) 

Crime  Drama  WB  4-  3-61  44  44 

2522  Portrait  of  a Sinner  (96)  Dr AlP  5-  8-61  44 

2530  ©Primitive  Paradise  (66) 

Documentary  Excelsior  5-29-61  44  + 

2570  Pure  Hell  of  St.  Trinian’s, 

The  (94)  Farce  Cont’l  10-16-61  ± — 

2573  ©Purple  Hills,  The  (60) 

© Western  20th-Fox  10-30-61  + 

2580  ©Purple  Noon  (115)  Murder  Dr.  ..Times  11-20-61  + 

— Q — 

2561  Queen  of  the  Pirates  (80) 

© Sea  Adv.  (Eng-dubbed) Col  9-18-61  + 

2516  Question  7 (110)  Dr DeRochemont  4-  3-61  44 

— R,"^— 

2516  Raisin  in  the  Sun,  A (128)  Dr Col  4-  3-61  + +4 

2551  Rebellion  in  Cuba  (SO)  Doc  Or IFD  8-14-61  ± 

2564  Respectful  Prostitute,  Tht 

(74)  Dr.  (Eng-dubbed)  Times  9-25-61  ± 

2522  ©Return  to  Peyton  Place 

(122)  © Drama  20th-Fox  5-  8-61  44  + 

2529  ©Revolt  of  the  Slaves  (100) 

© Action  Spectacle  UA  5-29-61  + ± 

2526  Right  Approach,  The  (92) 

© Drama/ Music  20th-Fox  5-15-61  + — 

2519  ©Ring  of  Fire  (91) 

Outdoor  Action  MGM  5-  1-61  + ff 

2568  Risk,  The  (81)  Drama  Kingsley  10-  9-61  + 

2584  ©Roman  Spring  of  Mrs.  Stone, 

The  (103)  Drama  WB  12-  4-61  + ± 

2524  ©Romanoff  and  Juliet  (112)  Com.  ..U-l  5-15-6144  + 

2557  Rommel's  Treasure  (85)  Ac. ..  Medallion  9-  4-61  + 

2564  Ruffians,  The  (86) 

Susp.  Dr.  (Eng-dubbed)  Ellis  9-25-61  + 

— S — 

2558  Sand  Castle,  The  (70) 

True-Life  Fantasy  ...  DeRochemont  9-  4-61  44 
2515  Saturday  Night  and  Sunday 

Morning  (90)  Drama  Cont'l  4-17-61  + 44 


44  44  11+1- 

1- 

1+1- 

1+ 

H + 9+ 

2+ 


+ 

44 

44 

44 

H 

12+1- 

+ 

+ 

± 

± 

6+4- 

44 

44 

44 

9+ 

± 

+ 

— 

4+3- 

1+1- 

— 

44 

— 

+ 

+ 

8+2- 

+ 

H 

+ 

44 

44 

13+ 

+ 

+ 

+ 

+ 

7+ 

— 

+ 

44 

+ 

44 

U+1- 

± 

+ 

- 

4+4- 

- 

1+1- 

1+ 

— 

+ 

— 

6+4- 

+ 

+ 

44 

+ 

S+1- 

+ 

44 

44 

44 

+ 

11+ 

44 

+ 

6+1- 

+ 

44 

+ 

+ 

10+1- 

+ 

3+ 

44 

44 

7+ 

+ 

3+3- 

+ 

rt 

+ 

4+1- 

44 

+ 

5+1- 

3+2- 

44 

+ 

44 

44 

10+1- 

44 

44 

44 

44 

12+ 

+ 

2+1- 

2+2- 

+ 

44 

44 

- 

+ 

9+1- 

+ 

S+3- 

+ 

- 

HK 

5+5- 

+ 

44 

+ 

9+2- 

+ 

+ 

+ 

4+ 

+ 

+ 

44 

6+1- 

+ 

44 

44 

+ 

44  11+ 

1-f 


1+ 


44  + 5+ 
44  44  44  9+ 


9-26-60  44 
8-14-61  + 


2464  ©Savage  Innocents,  The  (89) 

® Adv.  Dr Para 

2551  Scream  of  Fear  (81)  Susp.  Dr Col 

2569  Season  of  Passion  (92)  Dr UA  10-16-61  + 

2567  Secret  nf  Deep  Harbor  (70)  Dr. . . UA  10-  9-61  ± 

2575  ©Second  Time  Around,  The  (99) 

©Farce-Comedy  20th-Fox  11-  6-61  + 

2550  ©Secret  of  Monte  Cristo,  The 

(80)  © Adv.  Dr MGM  8-  7-61  + 

2561  Sergeant  Was  a Lady,  The 

(72)  Service  Comedy  U-l  9-18-61  + 

2570  Seven  Women  From  Hell  (88) 

© Action  Dr 20th-Fox  10-16-61  + 

2521  Shadow  of  the  Cat,  The 

(79)  Horror  Drama  U-l 

2539  Silent  Call,  The  (63)  C Dr. . .20th-Fox 

2547  ©Sins  of  Mona  Ke.nt,  The  (75) 

Drama  Astor 

2528  Snake  Woman,  The  (68)  Horror  . . . . UA 

2530  ©Snow  White  and  the  Three 

Stooges  (107)  © Fant'y  ....20th-Fox 
2560  ©Splendor  in  the  Grass  (124)  Dr.  ..WB 

2525  ©Steel  Claw,  The  (96)  Ac WB 

2536  Stop  Me  Before  I Kill!  (93) 

Suspense  Dr Col  6-12-61  + 

2584 ©Summer  and  Smoke  (118)  ® Dr. ..Para  12-  +61  44 

2558  ©Sun  Lovers  Holiday  (65)  © 

Novelty  Astor  9-  4-61  ± 

2568  ©Susan  Slade  (116)  Drama WB  10-  9-61  ± 

— T— 

2539  (jr©Tammy  Tell  Me  True 

(97)  Com.  Dr U-l 

2555  Teenage  Millionaire  (84) 

Musical  (some  color  is  used)....UA 

2543  ©Thief  of  Baghdad 

(90)  © Ad.  Fantasy  MGM 

2534  Three  Blondes  in  His  Life 

(73)  Mystery  Cinema  Assoc 

2559  Three  on  a Spree  (83)  Comedy  . . . . UA 
2557  ©Thunder  of  Drums,  A (97) 


44  + 
+ + 
± 44 


+ ± 
+ ± 


•SB 


= a 

•1.2 

CkX 


44  44  + ± 11+1- 

+ + 44 
44  ± 
rt  ± 

44  + 44 

± ± 

^ — 

+ + + 


5-  8-61  + 

6- 26-61  ± 

7-24-61  + 
5-22-61  ± 

5-29-61  44 
9-U-61  44 
5-15-61  ± 


± + 


- + 


:t  - 44  + + 


44  44 
+ - 

+ + 

44  44 


+ 

8+ 

7+2- 

— 

3+5- ( 

8+1- 

5+3- 

4+4- 

5+2- 

5+2- 

6+4- 

1+ 

± 

5+7- 

+ 

8f2- 

44  14+ 

^1. 


+ ± ± ± 6+5- 

± + + 6+1- 

44  44  44  44  14+ 


+ 


1+1- 

6+9- 


6-26-61  + ± + 


8-28-61  + 

7-10-61  + 

6-12-61  ± 
9-U-61  + 


± ± 
+ ± 


44  + 44  9+2- 

+ + - 5+4- 

+ ±c  + + 7+2- 


+ 


2+9- 

4+3- 


© Outdoor  Drama 

MGM 

9-  4-61  + 

+ 

+ 

+ 

44 

44 

94-1-  , 

2542  Time  Bomb  (92)  Suspense 

Dr AA 

7-  3-61  + 

Hk 

2+1-/ 

2572  Town  Without  Pity  (105) 

Dr UA 

10-23-61  44 

4- 

4- 

44 

44  10+2-V. 

2510  ^©Trapp  Family,  The  (106) 

Comedy-Drama  

..20th-Fox 

3-13-61  + 

+ 

-4- 

+ 

+ 

it: 

7+3- 

2541  Trouble  in  the  Sky  (76)  Action-Dr. ..  U-l 

7.  3-61  ± 

+ 

2+1- 

2548  Truth,  The  (Le  Verite)  (127) 

Dr.,  Eng. -dubbed  

7-24-61  44 

+ 

44 

44 

7+ 

2586  Trunk,  The  (72)  Suspense  Dr 

Col 

12-U-61  + 

+ 

2+ 

2544  20,000  Eyes  (61)  © Dr 

. .20th-Fox 

7-10-61  + 

+ 

+ 

± 

5+2- 

2525  ©Two  Loves  (100)  © Drama 

MGM 

5-15-61  44 

44 

+ 

44 

+ 

44 

+ 11+ 

2538  ©Two  Rode  Together  (109) 

Dr Col 

6-19-61  44 

+ 

44 

44 

+ 10+2- 

2565  Two  Women  (105)  Or.  (Eng  dubbed) 

Also  with  titles  

. . Embassy  10-  2-61  44 

44 

44 

44 

44 

44 

12+ 

— u — 

2545  ©Upstairs  and  Downstairs 

(100)  Comedy  

. .20th-Fox 

7-17-61  44 

44 

+ 

+ 

+ 

7+ 

2553  Unstoppable  Man,  The  (68) 

Suspense  Drama  

8-21-61  + 

1+ 

— V— 

2581  Valley  of  the  Dragons  (79)  Adv Col 

11-27-61  ± 



_ 

+ 



3+5- 

2540  ©Voyage  to  the  Bottom  of  the 

Sea  (105)  © Ad 

. .2(Kh-Fox 

6-26-61  + 

+ 

+ 

44 

+ 

+ 

8+1- 

— W— 

2527  ©Warrior  Empress,  The  (87) 

© Action-Adventure  . . ■ ■ 

Col 

5-22-61  ± 

zt 

+ 

+ 

It 

7+5 

2586  Weekend  With  Lulu,  A (91)  Comedy.. Col 

12-11-61  44 

+ 

3+ 

2567  ©West  Side  Story  (115) 

Panavision,  Musical  Dr.  . . 

UA  10-  9-61  44 

44 

44 

44 

44 

44 

44  14+ 

2532  When  the  Clock  Strikes  (72) 

Mystery  

UA 

6-  5-61  ± 

— 

+ 

— 

4+5- 

2584  Wild  for  Kicks  (92)  Dr 

1+1- 

2537  ©Wild  in  the  Country  (114) 

© Drama/Songs  

.20th-Fox 

6-19-61  + 

+ 

+ 

7+4- 

2565  Wild  Youth  (73)  Dr Cinema  Assoc  10-  2-61  — 

2576  ©Wonders  of  Aladdin,  The  (93) 

© Comedy-Fantasy  MGM  11-  6-61  44 

2553  ©World  by  Night  (103) 

A survey  of  world  night  spots.... WB  8-21-61  + 

— XYZ— 

2579  ©X-15  (112)  ® Dr UA  11-20-61  + 

2547  You  Have  to  Run  Fast  (73) 

Suspense  Drama  UA  7-24-61  ± 

2555  y Young  Doctors,  The  (102)  Dr UA  8-28-61  44 

2518  Young  Love  (80)  Drama Exclusive  4-24-61  + 

2517  Young  Savages,  The  (103)  Dr UA  4-24-61  44 


1- 


- ± ± + 

+ ± ± + 

± ± + 44  44 


6+3-. 


6+2- 


8+2- 


L 


± ± ± — 4+5— 

44  44  44  44  44  ± 13+1- 

1+ 

44  + 44  44  + + 11+ 


6 


BOXOFTICE  BookinGuide  Dec.  25,  1961 


Feotiire  productions  by  compony  in  order  of  release.  Running  time  is  in  parentheses.  © is  for  CinemoScope; 
® VistoVision;  © Superscope;  ® Ponovision;  ® Regolscope;  ® Techniromo.  Symbol  (J  denotes  BOXOFFICE 
Blue  Ribbon  Award;  @ color  photography.  Letters  and  combinations  thereof  indicate  story  type — (Complete 
hey  on  next  page.)  For  review  dotes  and  Picture  Guide  page  numbers,  see  REVIEW  DIGEST. 


Feature  chart 


ALLIED  ARTISTS  | U 

AMERICAN  INT'L  | U 

COLUMBIA  1 ti 

M-G-M  ^ 

Time  Bomb  (92)  D..6104 

Dirt  Jurgens.  Mylene  Demongeot 

Beware  of  Children  (SO).. C.. 606 
Leslie  Phillips,  Geraldine  Mc£>wan, 
Julia  Lockwood 

A Raisin  in  the  Sun  (128) . . D . . 533 
Sidney  Poiticr.  Daiidia  McNeil 

The  Terror  of  the  Tongs 

(80)  Ac.  530 

Geoffrey  Toone.  (3iristoper  Lee 

Angel  Baby  (97)  D..6105 

Joan  Blondell.  George  Hamilton, 
Mercedes  McCambridge,  Salome  Jens 

©David  and  Goliath 

(93)  © Bib  D..6106 

Orson  Welles,  Ivo  Payer, 

Pierre  Dessoy 

Mad  Dog  Coll  (88)  Cr..534 

K.  Doiibleday,  B.  Hayward 
Five  Golden  Hours  (90) . . . . D . . 539 
Ernie  Kovacs,  D'd  Charisse 
Slop  Me  Before  1 Kill 

(93)  © D . .535 

Daiide  Dauphine.  Diane  Cllento 

Mein  Kampf  (117)  Doc.. 538 

©Warrior  Empress  (87) 

© Ad.. 524 

Kerwin  Mathews,  Tina  Louise 

©Atlantis,  the  Lost 

Continent  (90)  Ad  .113 

Joyce  Taylor,  Anthony  Hall 

©Two  Loves  (100)  © ..D..117 
Shirley  MacLaine,  Laurence  Harvey, 
Jack  Hawkins 

King  of  the  Roaring  20’s 

(106)  Cr..6107 

David  Janssen,  Diane  Foster, 

Jack  Carson,  Diana  Dors, 

Mickey  Rooney 

Brainwashed  (78)  D..6108 

Dirt  Jurgens,  (3aire  Bloom 

©Master  of  the  World 

(104)  SF..607 

Vincent  Price,  Charles  Bronson. 
Henry  Hull,  Mary  Webster 

©House  of  Fright  (80)  ..Ho  . 604 
Paul  Massie,  Dawn  Iddams 

Operation  Camel  (70)  ....C..605 

Nora  Hayden,  Louise  Renard 

Homicidal  (87)  Ho..  540 

Glenn  Corbett.  Patricia  Breslin 

Most  Dangerous  Man  Alive 

(82)  Ac..  541 

Ron  Randell,  Debra  Paget, 

Blaine  Stewart 

©Ring  of  Fire  (91)  Ac.  .119 

David  .lanssen,  Joyce  T.aylor, 

Frank  Gorshin 

The  Green  Helmet  (88)  ..Ac..  116 
BUI  Travers,  Ed  Begley, 

Nancy  Walters 

Armored  Command  (99) ..  Ac.  .6109 
Howard  Keel,  Tina  Louise 

©Alakazam  the  Great  (84)  An.  . 608 
Cartoon  feature,  with  voices  of 
Frankie  Avalon  and  others 

JULY-AUGUST 
©Gidget  Goes  Hawaiian 

(102)  © D..603 

James  Darren,  Deborah  Walley. 
Michael  Callan,  Vicki  Trickett 
©The  Guns  of  Navarone 

(155)  © D..603 

Gregory  Peck,  David  Niven 
©Two  Rode  Together 

(109)  OD  .602 

James  Stewart,  Richard  Widmark, 
Shirley  .lones,  Linda  Crlstal 

©Morgan  the  Pirate 

(93)  © Ad..  120 

Steve  Reeves,  Valerie  Lagrange 
©The  Honeymoon  Machine 

(87)  © C.  .122 

Steve  .McQueen,  Paula  Prentis.s, 
Brigid  B.azlen,  Jim  Hutton 

©Magic  Boy  (75)  An..  107 

Feature-length  cartoon 
©The  Secret  of  Monte 

Cristo  (80)  © Ad..  121 

Rory  Calhoun,  Patricia  Bredin 

©The  Pit  and  the  Pendulum 

(85)  Panavision  Ho.  .609 

Vincent  Price,  John  Kerr. 

Barbara  Steele.  Diarra  Anders 

©Ada  (108)  © D..124 

Susan  Hayward,  Dean  Martin, 
Ralph  Meeker 

©Thief  of  Baghdad  (90)  © Ad.  .123 
Steve  Reeves,  Georgia  Moll 

Scream  af  Fear  (81)  D 605 

S’f^an  Stra-siK-rg,  Kiniald  I.evvis 

The  Trunk  (72)  . . D . 606 

Phi!  Carey.  Julia  Arnall 

©A  Thunder  of  Drums 

(97)  © 00  201 

Richard  Boone,  George  Hamilton. 
Lnana  Pallen 

Twenty  Plus  Two  (102) ..  My.  .6110 
David  Janssen,  Jeanne  Dain, 

Dina  Merrill.  Agnes  Moorebe^ 

©The  Devil  at  4 O’Clotk 

(127)  D..607 

.'Spencer  Tracy,  Fiank  Sinatra 

©Loss  of  Innocence  (99).  D,.  608 
K.  More.  D.  Darrieux,  S.  York 

A Weekend  With  Lulu  (91)  . C.  . 609 
Leslie  I’hill  p.s.  I’nh’t  Monkhuuae 

Bridge  to  the  Sun  (112)  ..D..202 
Carioll  Baker.  James  Shigeta 

Invasion  Quartet  (87) . . . . CD  . . 203 
Kill  Ti  ners.  Spike  Millig:in 

©Guns  of  the  Black  Witch 

(SI)  © Ad.. 610 

Don  Mcgowan,  Sllvana  Pampanini 

Mr.  Sardonicus  (90)  ...  Ho.. 611 
Oscar  Ilnmolka,  Guy  Rolfe 

Valley  of  the  Dragons  (79)  Ad.  . 612 
Sean  McDory 

Everything’s  Ducky  (81)  ..C..610 

Mickey  Rooney,  Buddy  Hackett 

Queen  of  the  Pirates 

(80)  ® Ad  . . 604 

Gianna  Maria  Canale.  M Serato 

©Colossus  of  Rhodes 

(128)  ® Ad  . 204 

I’ory  Calhoun,  Lea  Massari 

©Bachelor  in  Parad  se 

(109)  © C..205 

Bob  Hope.  Lana  Turner,  Janls  I’aige, 
Jim  Hutton,  Paula  Prentiss 

The  George  Raft  Story 

(105)  D..61U 

Ray  Danton,  Jayne  MaiKfleld. 
JuUe  London.  Barrie  Chase 

©Journey  to  the  Seventh 

Planet  (80)  SF..613 

John  Agar.  Greta  Thyssen 

Cash  on  Demand  (84)  ..Ac.. 615 

Peter  Cushing,  Andre  Morell 

©Mysterious  Island  (101)  Ad.. 613 
(Siiper-Dynamatlon),  anamorphic 
Michael  Craig,  Joan  Greenwood. 
Michael  Callan,  Gary  Merrill 

Sail  a Crooked  Ship  (88).. C.. 614 
Robert  Wagner,  Dolores  Hart. 
Carolyn  Jones.  Ernie  Kovacs 
(pre-release) 

©The  Wonders  of 

Aladdin  (93)  © Ad.. 206 

Donald  O’CkJnnor,  Vittorio  de  Sica, 
Noelle  Adam 

Too  Hot  to  Handle  (.  .)  D.  . 
Jayne  Mansfield.  Leo  Genn 

©Prisoner  of  the  Iron  Mask 

(80)  © Ad  . 701 

Michael  DeTnoine,  Wandisa  Guida 

1 

Twist  Around  the  Clock 

(83)  M..616 

Chubby  Checker,  Dion,  the  Marcels, 
Vicki  Spencer 

©The  Hellions  (..)  D.. 

Richard  Todd,  .Anne  Aubrey 

©Light  in  the  Piazza 

( . . ) © D . . 206 

Olivia  de  Havilland,  Rossano 
Brazzi,  George  Hamilton,  Yvette 
Mimieux 

lls  « 
'onsiy 


uteu 

dism<] 


Fi 


PARAMOUNT 


©All  in  a Night’s 

Work 

(94) 

C. .6010 

ShiiTry  Macl.aine. 

Dean  Martin. 

niff  Robertson 

©One-Eyed  Jacks  (141)  OD  .6014 
Marlon  Bnmdn.  Karl  Malden. 
Katy  .lurado.  Pina  Pelllcer 


©Love  in  a Goldfish  Bowl 

(88)  © C/M..  6018 

Tommy  Sands.  Fabian.  .Ian  Sterling 


JUNE-JULY-AUGUST 
^^©The  Pleasure  of  His 

Company  (114)  CD.. 6017 

Fred  Astaire.  Debbie  liejaiolds 

©The  Ladies  Man  (96)  ..C..6017 
.Iiary  Lewis.  Helen  Traubel 

©On  the  Double  (92)  © C..6016 
Danny  Kaye.  Dana  Wynter 


©Blood  and  Roses  (74)  ® D..6101 
Mel  Ferrer,  Annette  Vadim. 

E3sa  Martinelll 

Man-Trap  (93)  0..6102 

Jeffrey  Hunter.  Stella  Stevens, 
David  Janssen 


©Breakfast  at  Tiffany's 

(115)  CD.. 6103 

Audrey  Hepburn,  George  Peppard 


©Blue  Hawaii  (101)  ® C/M  . .6105 
Elvis  Presley,  Joan  Blackman, 

Angela  I-insbury 


The  Errand  Boy  (92) . . . .C.  .6105 
Jerry  Lewis,  Brian  Donlevy 


Hey.  Let’s  Twist!  (80)  ..M..6108! 
Joey  Dee  and  the  Starliters.  i 
Teddy  Randazzo.  Kay  Armen  j ^ 

Too  Late  Blues  (100)  D . 6109 1 ^ 

Bobby  Darin,  Stella  Stevens  | ^ 


BOXOFFICE  BooldnGuide  Dec.  25,  1961 


7 


MAY  I JUNE  JULY  I AUGUST  1 SEPTEMBER  1 OCTOBER  1 NOVEMBI 


JANUARY  I DECEMBER 


FEATURE  CHART 


The  key  to  letters  and  combinations  thereof  indicating  story  type:  (Ad)  Adventure  Drama;  (Ac)  Action 
Drama;  (An)  Animated-Action;  (C)  Comedy;  (CD)  Comedy-Dromo;  (Cr)  Crime  Drama;  (DM)  Drama 
with  Music;  (Doc)  Documentary;  (D)  Drama;  (F)  Fantasy;  (FC)  Farce-Camedy;  (Ho)  Horror  Drama;  (Hi) 
Historical  Drama;  (M)  Musical;  (My)  Mystery;  (OD)  Outdoor  Drama;  (SF)  Science-Fiction;  (W)  Western. 


20TH-FOX 

Type 

Rel. 

No. 

©All  Hands  on  Deck 
(98)  © 

. . . .M  .112 

Pal  Boone.  Barbara 

Eden, 

Buddy  Ilackctt 
©Ferry  to  Hong  Kong 
(103)  © 

. . Ad  .110 

Orson  Welles.  Curl  Jurgens. 

Sylvia  Syms 
©the  Fiercest  Heart 
(91)  © 

. . .00.  ,120 

Smart  Whitman.  Juliet 

Prowse 

1 UNITED  ARTISTS 


©The  Minotaur  (92)  ©..Ad.. 6115 
Rot)  Mathias.  Rosanna  Schiaffino 


©Return  to  Peyton  Place 

(122)  © D..126 

C.-irol  LMilr.v.  Eleanor  Parker. 

Jeff  CliandUr.  Tuesda.v  Weld 
The  Right  Approach 

(92)  © D/M..  127 

Frankie  Vaughan,  Juliet  Prowse, 
Martha  Dyer.  Gary  Oosby 
©The  Big  Show  (113)  © Ad..  123 
Esther  WlUiatns.  ©Iff  Robertson, 
David  Nelson  


Battle  at  Bloody  Beach 

(SO)  © Ac..  128 

Murphy.  0.  Oosby.  D.  Michaels 

©Wild  in  the  Country 

(114)  © 0/M.. 129 

E.  Presley,  H.  Lange.  T.  Weld 

©Snow  White  and  the  Three 

Stooges  (107)  © C.  .130 

Carol  Ilelss,  Stooges 


©Misty  (92)  © 0D..131 

David  Ladd,  Arthur  O'Connell 

I ©Voyage  to  the  Bottom  of 

^1  the  Sea  (105)  © Ad  . 133 

^ Walter  Pidgeon,  Joan  Fontaine, 

‘ Barbara  EMen,  Frankie  Avalon 

The  Silent  Call  (63)  D.  .119 

Roger  .Mobley,  David  McLean, 

(jail  Ihissell 


©Marines,  Let’s  Go  (104)  © C.  .137 
David  Hedisoo,  Tom  Tryon, 

Linda  Hutchins 

©The  Big  Gamble  (lOO)  © D..134 
Stephen  Boyd,  Juliette  Greco, 
David  Wayne 


©Francis  of  Assisi  (105)  © D.  .132 
Bradford  DUlman,  Dolores  Hart, 
Stuart  Whitman 

©September  Storm  (90) . Ad.  .139 
Joanne  Dru.  Mark  Stevens 
(35mm  release) 

20,00  Eye*  (61)  © Cr..l24 

G.  Nelson.  M.  Anders.  J.  Brown 

©Upstairs  and  Downstairs 

(100)  C.  .125 

Michael  Craig,  3L  Demongeot 


The  Hustler  (134)  © ....D..136 

P.  Newman,  P.  Laurie,  J.  Gleason 

Seven  Women  From  Hell 

(88)  © Ac.. 140 

Patricia  Owens,  Denise  Darcel, 
Cesar  Romero,  John  Kerr 

©Pirates  of  Tortuga 

(97)  © Ad.. 135 

Ken  Scott.  Leticia  Roman  


©The  Comancheros  (107) 

© 0D..141 

John  Wayne,  Stuart  Whitman 

©The  Purple  Hills  (60)  © Ac.. 142 
Gene  Nelson,  Joanna  Barnes, 

Kent  Taylor 


©The  Two  Little  Bears 

(81)  © F/M..143 

Brenda  Lee,  Eddie  Albert, 

Jane  Wyatt,  Jimmy  Boyd 

©The  Second  Time  Around 

(99)  © C,  .144 

Debbie  Reynolds,  Steve  Forrest, 
Andy  Griffith.  TTielma  Ritter. 

Juliet  Prowse.  Ken  Scott 


©Bachelor  Flat  (91)  ©..C..201 
Terry-Thomaa,  Tuesday  Weld, 
Richard  Beymer.  Celeste  Holm 


A Matter  of  Morals  (90)..  D .6108 
•Maj-Brilt  Nilsson.  Patrick 
ir.N'eal,  Eva  Dahiback 
The  Young  Savages  (103) ..  D . .6114 
Burt  Lancaster,  Shelley  Winters. 
Dina  Merrill 
The  Gambler  Wore  a 

Gun  (67)  W..6109 

Jim  Davis.  Merry  Anders 

Gun  Fight  (62)  W.  .6113 

James  Brown.  Joan  Staley  


Snake  Woman  (68)  ....  Ho.  .6112 

John  .McCarthy,  Susan  Travers 

©Dr.  Blood's  Coffin  (92)  Ho.. 6111 
Kicron  Moore.  Hazel  (\Mirt 

©Revolt  of  the  Slaves 

(100)  © Ad..  6117 

Rhonda  Fleming.  Lang  Jeffries 


©By  Love  Possessed  (116) 

Panavision  D..6119 

Lana  Turner,  Efrem  Zlmballst  jr. 
The  Last  Time  I Saw  Archie 

(98)  C..611S 

Robert  Mitchum,  Jack  Webb 
When  the  Clock  Strikes 

(72)  My..  6116 

James  Brown,  Merry  Anders 
The  Naked  Edge  (102)  My.. 6120 
Gary  (^per,  Deborah  Kerr 


Goodbye  Again  (120)  . . . D . .6125 
Ingrid  Bergman,  Yves  Montand. 
Anthony  Perkins 

The  Cat  Burglar  (65)  ..Ac.. 6121 
Gregg  Palmer,  June  Kenney 

Teenage  Millionaire  (84) 

(partly  in  color) ...  .C/M  . .6126 
Jimmy  Clanton,  Zasu  Pitts, 

Roc^  Grazlano 


You  Have  to  Run  Fast 

(71)  Ac..  6122 

Oalg  HUL  BSaine  Edwards 

Three  on  a Spree  (83) . . . C . .6123 
Jack  Watllng,  Carole  Lesley 
OThe  Young  Doctors  (102)  D.  .6128 
Fredrlc  March,  Ben  Gazzara, 

Ina  Balln,  Dick  Clark 
©Exodus  (212) 

Panav’n  70  D..6129 

P.  Newman,  B.  M.  Saint,  S.  Mlneo 
The  Flight  That  Disappeared 

(72)  SF..6129 

Boy  Who  Caught  a 

Crook  (72)  D..6127 

Craig  Hill,  Paula  Ra.vmond 
Town  Without  Pity  (105) ..  D . .6135 
Kirk  Douglas,  Christine  Kaufman 
Secret  of  Deep  Harbor 

(70)  Ac..  6130 

Explosive  Generation  (90)  D..6134 
Season  of  Passion  (92)  ..D..6133 
A.  Baxter,  E.  Borgnine,  J.  Mills 


Paris  Blues  (98)  D..6131 

Paul  Newman.  Joanne  Woodward 

©X-15  (112)  © 0 . .6137 

Charles  Bronson,  Brad  Dexter 

Dead  to  the  World  (89)  Ac.  .6202 
Rudy  Talton,  Jana  Pearce 

Gun  Street  (67)  W..6136 

James  Brown.  Jean  WUles 


UNIVERSAL-INTI  g 

©Tomboy  and  the  Champ 

(92)  00. 6110 

Candy  Moore,  Ben  Johnson, 

Rex  Allen 

The  Secret  Ways  (112)  ..D..6109 
Richard  Widmark.  Sonja  Ziemann 


©Posse  From  Hell  (89)  . .W.  .6112 
Audio  Murphy,  John  Saxon, 
Zohra  Lampert 
©The  Pharaoh’s  Woman 

(88)  © Ad  .6113 

Linda  Cristal,  John  Drew 
Barrymore 

©Ole  Rex  (40)  Featurette . .6114 
Rex  (dog  star),  Billy  Hughes, 
William  Foster 


©Romanoff  and  Juliet 

(112)  C..6106 

P.  Ustinov,  S.  Dee,  J.  Gavin 
©Curse  of  the  Werewolf 

(91)  Ho..  6115 

Clifford  BNans,  Yvonne  Remain 
The  Shadow  of  the 

Cat  (79)  Ho..  6116 

Barbara  Shelley,  Andre  Morell 
©The  Last  Sunset  (112)  0D..6117 
Rnck  Hud.son.  Kirk  Douglas, 
Dorothy  Malone,  Joseph  Cotten 


Trouble  in  the  Sky  (76)  . Ac.  .6118 
Michael  Craig,  Elizabeth  Seal 

0©Tammy  Tell  Me  True 

(97)  CD..  6119 

Sandra  Dee,  John  Gavin 


Blast  of  Silence  (77)  ..D..6120 
Allen  Baron,  Molly  McCarthy 


©Come  September 

(112)  © C..6121 

Rock  Hudson,  Gina  LoUobrlgida, 
Sandra  Dee,  Bobby  Darin 


©Back  Street  (107)  D..6201 

Susan  Hayward,  John  Gavin 


The  Sergeant  Was  a 

Lady  (72)  C..6202 

Martin  West,  Venetla  Stevenson, 
Bill  Williams 


©Pocketful  of  Miracles 

(137)  CD..  6204 

0.  Ford.  B.  Davis,  H.  Lange 
Judgment  at  Nuremberg 

(189)  D..6206 

S.  Tracy,  B.  Lancaster,  R.  Wldrttark, 
M.  Dietrich.  M.  Clift,  J.  Garland 
(pe-release) 

One,  Tow,  Three  (115)  ® C.  .6208 
■lames  Cagney,  Horst  Buchholz, 
Arlene  Francis,  Pamela  Tiffin 


Mary  Had  a Little  (79) . . C . . 6203 
A’nes  Laurent.  John  Bentley, 
Hazel.  Jack  Watllng 


Madison  Avenue  (94)  © ..0,  202  Something  Wild  (112)  .,..D..6210 
Dana  .\ndrews,  Eleanor  Parker,  ^ Carroll  Bakei , Ralph  Meeker 
EMdie  Albert,  Jeanne  Crain 


©Flower  Drum  Song 

(133)  © M .6203 

Nancy  Kwan,  James  Shlgeta, 
MiyoshI  Uraekl 
( pre-release) 


WARNER  BROS. 


©The  Sins  of  Rachel  Cade 

(123)  D..003 

Angie  Dickinson,  Peter  Finch, 
Roger  Moore 

Portrait  of  a Mobster 

(108)  Ac  . on 

Vic  Morrow,  Ray  Danton 


©The  Steel  Claw  (96)  Ac.. 012 

George  Montgomery.  Charito  Luna 


The  Fabulous  World  of 

Jules  Verne  (81)  Ad..  013 

Ernest  Revere,  Louis  lavcke 


©Bimbo  the  Great  (87) . .Ad.  .014 
Qiarles  Holm,  Mary  Ann  Shields 


©Parrish  (137)  D . 015 

Troy  Donahue,  Claudette  Colbert, 
Karl  Malden,  Connie  Stevens 

©Fanny  (133)  D/M  . 016 

Leslie  Caron,  Maurice  Chevalier, 
Charles  Boyer,  Horst  Buchholz 


©World  by  Night 

(103)  Doc..  151 

A tour  of  world-famed  night  spots 

Claudelle  Inglish  (99)  D..155 

Diane  McBaln,  Arthur  Kennedy, 
Will  Hutchins.  Constance  Ford 


©Splendor  in  the  Grass 

(124)  D..154 

Natalie  Wood,  Warren  Beatty, 

Pat  Hingle,  Audrey  Christie 


©Susan  Slade  (116)  D..157 

Troy  Donahue,  Connie  Stevens. 
Dorothy  McGuire,  Lloyd  Nolan 

The  Mask  (S3)  D..156 

Depth-Dimension 

Paul  Stevens,  Claudette  Nevins 


©The  Roman  Spring  of 

Mrs.  Stone  (103)  D..159 

Vivien  Leigh.  Warren  Beatty 


COMING 


©The  Singer  Not  the  Song 

(129)  © D..152 

Dirk  Bogarde,  John  Mills, 

Mylene  Demongeot 


ALLIED  ARTISTS 

The  Big  Wave  Ad.. 

Sessue  Hayakawa 

Billy  Budd  0 . . 

Peter  Ustinov,  Robert  Ryan 

©El  Cid  ® D.  , 

Cliarlton  Heston.  Sophia  Loren 
©Day  of  the  Triffids  (©  ....SF.. 

Howard  Keel.  Nicole  Maurey 

Hitler  BiD.. 

Richard  Basehart,  Marla  Emo 

AMERICAN-INT'L 

Burn,  Witch,  Burn  Ho.. 

Janet  Blair.  Peter  Cushing 

Lost  Battalion  (83) Ac.  .611 

Leopold  Salcedo,  Diane  Jergens 

COLUMBIA 

©Barabbas  @ D.. 

Anthony  Qjiinn,  Silvana  Mangano. 
Jack  Palance,  Ernest  Borgnine 

Walk  on  the  Wild  Side  D.. 

Laurence  Harvey.  Capiiclne, 

Anne  Baxter,  Jane  Fonda 

13  West  Street  D . . 

Alan  Ladil,  Rod  Steiger 

The  Notorious  Landlady  C.  . 

Jack  Lemmon.  Kim  Novak, 

Fred  Astaire 

Advise  and  Consent  D . . 

Oiarles  Laughton,  Henry  Fonda, 
Walter  Pidgeon,  Gene  Tierney 

©Best  of  Enemies  CD.. 

David  Niven,  Alberto  Sordl, 
Michael  Wilding 

MGM 

©Four  Horsemen  of  the 

Apocalypse  © D.. 

Glenn  Ford,  Ingrid  Thiilin, 

Charles  Boyer,  Lee  J.  Cobb 
©Mutiny  on  the  Bounty 

(Ultra  Panavision-70)  ...Ad.. 
Mai  Ion  Brando,  Tresor  Howard, 
Hugh  Griffilh,  Tarita 
0©King  of  Kings  ® ....Bib  D.. 
Jeffrey  Hunter,  Sinbhan  McKenna 

©Jumbo  M.. 

Doris  Day.  Stephen  Boyd, 

Jimmy  Durante 

©Two  Weeks  in  Another  Town 
Kirk  Douglas,  Bdw.  G.  Robinson. 
Cyd  Charisse,  Geo.  Hamilton 

PARAMOUNT 

©Escape  From  Zahrain  D.. 

Yul  Rrynner,  Madlyn  lUiue 
©Summer  and  Smoke 

(118)  ® D..6107 

Laurence  Harvey,  Geraldine  Page 

©Hatari!  Ad.. 

John  Wayne.  Red  Button.s 
Hell  Is  for  Heroes  (..)  ..D..6111 
Steve  McQueen,  Bobby  Darin 
Fe.ss  Parker,  Bob  Newhart 

©My  Geisha  C . . 

Shirley  MacLaine.  Yves  Montand, 
Rnh’f  Cummings.  Edw  0.  Roh<nsnn 
©S’ege  of  Syracuse  (100)  Ad.. 6110 
Rossano  Brazzi.  Tina  Louise 

Brush  Fire  (.  .)  D .6112 

John  Ireland.  .lo  Morrow, 

Everett  Sloane 

20TH-FOX 

©It  Happened  in  Athens  © . Ad.. 
Jayne  Mansfield,  Nlco  Mlnardos 
©Tender  Is  the  Night  :©....  D.. 
Jennifer  Jones,  Jason  Robards  jr. 
Joan  Fontaine,  Jill  St.  John 

The  Innocents  © D..138 

Deborah  Kerr.  Michael  Redgrave 
UNITED  ARTISTS 

©The  Magic  Sword  

Basil  liathbone.  Estelle  Winwood 

Birdman  of  Alcatraz  D.. 

Burt  Lancaster.  Karl  Malden 

The  Children’s  Hour  0.. 

Audrey  Hepburn,  Shirley  MacLaine, 
James  Gamer 

©Sergeants  3 (Panavision) ..  00  . . 
Frank  Sinatra,  Dean  Martin 

Phaedra  D . . 

Melina  Mercouri,  Tony  Perkins 

UNIVERSAL-INT'L 

©Cape  Fear  0.. 

Gregory  Peck,  Polly  Bergen 

The  Outs’der  D.. 

Tony  fhirlis,  Jas.  Francisciis 

©Lover  Come  Back  C.  . 

Rock  Hudson,  Doris  Day,  Tony 
Randall,  Edie  Adams 
©The  Spiral  Road  (Panav’n)  ..  0 . . 
Rock  Hudson,  Burl  Ives, 

Gena  Rowlands 

Freud  PiO.. 

Montgomery  Qift,  Susannah  York, 
Susan  Kohner 

©Six  Black  Horses  Ac.. 

Audie  Murphy,  Jo.in  O’Brien 

WARNER  BROS. 

©Merrill’s  Marauders  Ac.. 

Jeff  Qiandler.  Ty  Hardin 

©The  Music  Man  @ M.. 

Robert  Prestnn.  Shirlev  Jones 
©A  Majority  of  One  (153)  . .C.  .153 
Rosalind  Russell.  Alec  Guiimess 

©Lad,  a Dog  D . . 

Peter  Breck,  Peggy  McCay 


8 


BOXOFFICE  BookinGuide  Dec.  25,  1961 


FEATURE  CHART 


I Short  subjects,  listed  by  company,  in  or- 
der ot  release.  Running  time  follows  title. 
Dote  is  notionol  releose  month.  Color  and 
process  os  specified. 


Shorts  chart 


.ils  cS 
"onsij/ 


MISCELLANEOUS 


I AIDART  I 

Cold  Wind  in  August,  A I 

(80)  Aug  61 

Lnla  .Vlbright,  Scott  Marlowe, 
llersehel  Bernardi 
BUENA  VISTA 
fjThe  Absent-Minded  Professor 

(97)  C.  . May  61 

Fred  MacMurray,  Nancy  Olson, 
Keenan  Wynn,  Tommy  Kirk 
CJ©The  Parent  Trap 

(123)  C..Jul61 

Maureen  O'Hara,  Brian  Keith, 
©Nikki.  Wild  Dog  of  the 

North  (73)  Ad..Jul61 

lean  Coiitii.  Nikki  (dog  star) 
tj©Greyfriars  Bobby  (91)  D..  Oct  61 
Donald  Crisp.  Kay  Walsli 
©Babes  in  Toyland 

(100)  © M..  Dec  61 

Iliy  Bolger,  Tommy  Sands, 

.\nnette.  Ed  Wynn 
CONTINENTAL 
Saturday  Night  and  Sunday 

Morning  (90)  D..  Apr  61 

Albert  Finney,  Shirley  Ann  Field 
The  Long  and  the  Short  and 

the  Tall  (102)  D.  .Sep  61 

Laurence  Harvey,  Richard  Todd 
The  Pure  Hell  of  St.  Trinian’s 

(94)  C..  Sep  61 

.loyce  Orenlell.  Cecil  Parker, 

(leorge  Cole 

The  Mark  (127)  © ....D..  Oct  61 
Hod  Steiger,  Marla  ScheU, 

Stuart  Wliitman 

©Call  Me  Genius  (105)  C..  Oct  61 
Tony  Hancock,  George  Sanders 
Never  Let  Go  (..)  ....D..  Nov  61 
Peter  Sellers,  Richard  Todd, 
Elizabeth  Sellars 
View  From  the  Bridge,  A 

( • ■ ) Jan  61 

Carol  LawTence.  Raf  Vallone, 
Maureen  Stapleton 
CREST  FILMS 

Code  of  Silence  (75) . .Cr . . Feb  61 
Terry  Becker,  Elisa  Loti 
©Pirate  and  the  Slave  Girl 

(87)  © Ad.  .Aug  61 

I.,e.v  Barker,  Chelo  Alonso 
FILMGROUP 

©Atlas  (84)  VitaScope  Spec.  May  61 
Michael  Forest,  Frank  Wolf, 

Barboura  Morris 
Creature  From  the 

Haunted  Sea  (60)  HoC..Sep61 
Antony  Carbone,  Betsy  Jones-More- 
buid 

The  Devil's  Partner  (75)  Ac  Sep  61 
Ed  Nelson,  Jean  Allison,  Edgar 
Bitch  anitn 

©The  Pirate  of  the  Black 


Hawk  (75)  © Ad..  Dec  61 

Miianou  Bardot,  Gerard  Landry 

GOVERNOR 

Carry  On.  Nurse  (89)  C.. 


Kenneth  Connor,  Shirley  Eaton 


Carry  On,  Constable  (86)  C . Feb  61 
Ken  Cormoi . Leslie  Phllliits 
KINGSLEY-UNION 
Risk,  The  (81)  ...D.  ..Oct  61 

Tony  Britton,  Peter  Oi.shing 
K.  GORDON  MURRAY 
©Santa  Claus  (94)  ...F..  Nov  60 

Narrated  by  Ken  Smith 
©Little  Angel  (90)  ..CD.. Jan  61 

Mari.i  Grac'a.  .1  \1,  de  Hnyos 
LOUIS  DE  ROCHEMONT 

Question  7 (110)  D . Apr  61 

.Michael  Gwynn,  Margarete  Jahnen 
The  Sand  Castle  (70)  ..F..  Sep  61 
Barrv  and  Laurie  Cardwell 
OMAT 

©Beyond  All  Limits 

(100)  D..  May  61 

Jack  Palance,  Maria  Fells 
Never  Take  Candy  From  a 

Stranger  (82)  D..  Oct  61 

Jean  Carter.  PelLs  .Aylmer 

©Gina  (92)  Ad..  Nov  61 

Simone  Sicnnret.  Georges  Marchal 
PATHE-AMERICA 
©The  Deadly  Companions 

(90)  Panavismn  . . . W.  .Jul  61 
Maureen  O'Hara,  Brian  Keith, 

Steve  Cochran.  Chill  Wills 

RCIP 

The  Devil’s  Commandment 

(71)  © Ho.  Jan  61 

Gianna  Alaria  Canale.  Carlo 
D'Angelo.  Charles  Fawcett 

Mark  of  the  Devil  (73)  D..  Jan  61 
Maria  Felix.  Crox  Alvarado 
SHOWCORPORATION 
Two-Way  Stretch  (87)  C.  . Apr  61 
Peter  Seders.  Wilfrid  Hyde  White 
Double  Bunk  (92)  ....S..  Nov  61 

Ian  Caimichael,  Janette  Scott, 
Sidney  James 

©Midsummer  Night’s  Dream 

(74)  F..  Dec  61 

(I’liiipets;  voices  of  Old  Vic  Players) 

UNITED  PRODUCERS  (UPRO) 
Black  Pit  of  Dr.  M. 

(72)  Ho  . Mar  61 

R.alph  Bertrand.  Ga.ston  Santos 

Siege  of  Sidney  Street 

(93)  Ad..  Mar  61 

Peter  Wyngarde.  Donald  Sinden 
©Nature  Girl  and  the  Slaver 

(70)  Ad..  May  61 

Marian  Michael,  Adrian  lloven 

Jet  Storm  (91)  D.. Sep  61 

Richard  Attenborough,  Stanley 
Baker,  Diane  Cilento,  Mai 

Zetterling 

VALIANT-VITALITE 

It  Takes  a Thief  (94)  . . D . . Feb  61 
Jayne  Mansfield,  Anthony  Quayle 
Hitler’s  Executioners 

(75)  Doc.  .Jun  61 

WOOLNER  BROS. 

©Flight  of  the  Lost  Balloon 

(91)  © Ad.,  Oct  61 

Mala  Powers,  Marshall  Thompson 


FOREIGN  LANGUAGE 


FRANCE 

Breathless  (891  3-  6-61 

Jean-Pau!  Belmondo,  Jeaa  Seberg 

Beau  Serge  (87)  9-25-61 

(UMPO) . . Gerard  Bialn,  Jeaii- 
Claude  Brlaly 

Frantic  (90)  8-28-61 

(Times)  . .Jeanne  Moreau,  M.  Ronet 
Crime  of  M.  Lange, 

The  (78)  11-13-61 

(Brandon) ..  (Jean  Renoir  classic) 

©Leda  (101)  11-  6-61 

(Times)  . .Madeleine  Robinson, 
Jean-Paul  Belmondo,  Antonella 
Lualdi 

Love  Game,  The  (85)  2-13-61 

(F-A-W)  . ..lean-Pierre  Cassel, 
Genevieve  Clnny,  Jean-Louis  Maury 
Modigliani  of  Montparnasse 

(110)  3-  6-61 

(Cont’l) . .Gerard  Phillipe,  Lilli 
Palmer.  Anouk  Aimee.  L.  Padovani 
Rules  of  the  Game  (104)  4-17-61 

(Janus)  . .Jean  Renoir,  Pauline 
Lliibost 
GERMANY 

Roses  for  the  Prosecutor 

(91)  11-13-61 

(.American-Metropolitan)  . . 

W.  Giller,  Ingrid  Von  Bergen 
The  Girl  of  the  Moors  (87)  9-  4-61 
(Casino) . .Claus  Holm,  Maria  Emo 


GREECE 

Antigone  (93)  9-25-61 

(Norma)  . .Irene  Papas 
Moussitsa  (75)  6-  5-61 


(Greek  PicUires)  . . A.  Vouyouklaki 

ITALY 

Girl  With  a Suitcase  (108)  10-16-61 
(Ellis) . .Claudia  Cardloale 

La  Dolce  Vita  (175) 4-24-61 

(Astor) . .Marcedo  lHastrolannl. 

Anita  Elkberg,  Anouk  Aimee,  Alain  i 
Cuny  I 

L’Awentura  (145)  6-  5-61  I 

I (Janus) . .Monica  Vlttl,  Gabriele  | 


Ferzcttl.  Lea  Massarl 
Rocco  and  His  Brothers 

(175)  7-17-61 

(.Astor)  Alain  Delon,  Annie 
(Jirardot 

Two  Women  (105)  ....  6-19-61 

(Embassy)  .. Sophia  Loren, 

Jean-Paul  Belmondo 

Wild  Love  (86)  5-  1-61 

(Ellis)  . .Franko  Intcrlenghi 

JAPAN 

©Rikisha  Man.  The  (105)  5-  8-61 
(Cory)  Toshiro  Mifune 
Road  to  Eternity  (181)  ..  2-27-61 
(Beverly) . .Tatsuya  Nakadai 

Rice  (118)  9-18-61 

(SR)..Yuko  Moshizuki 
POLAND 

Ashes  and  Diamonds  (105)  9-  4-61 


(Janus)  Z.  Cybulski, 

E.  Krzyzewska 

Kanal  (96)  11-  6-61 

(Kingsley)  . .T.  Izewska,  T.  Janezar 

SWEDEN 

Devil’s  Eye,  The  (90) 12-18-61 


(Janus)  . ..laul  Kiille,  Bibi 
Andersson 

Secrets  of  Women  (114) . . 9-18-61 
{Janus)  . . Eva  Dahlbeck,  Gunnar 
Bjornstrand,  Maj-Britt  Nilsson 
Unmarried  Mothers  (79)  . . 3-13-61 
(President)  . .E.  Etiberg,  B.  Logart 
Virgin  Spring,  The  (88)  ..  12-12-60 
(Janus)  . . Max  von  Sydow, 

Birgitta  Petterson 
U.S.S.R. 

Ballad  of  a Soldier  (89)..  1-3161 
(Kingsley)  . .Vladimir  Ivashov. 
Shanna  Prokhorenko  (also  Eiig- 
dubbed) 

Fate  of  a Man  (100)  . . 8-28-61 
(UA).. Sergei  Bondarchuk 
Summer  to  Remember,  A 

(80)  12-18-61 

(Kingsley)  . B.  Barkjatov,  S. 
Bondarchuk 


S b 


COLUMBIA 

ASSORTED  & COMEDY  FAVORITES 


(Reissues) 

5426  He  Flew  the  Shrew 

( 161/2 ) May  61 

5436  Man  or  Mouse  (18)  . .Jun  61 

6421  Hot  Heir  (I6V2)  ...Sep  61 

6431  Caught  on  the  Bounce 

(15'/2)  Oct  61 

6432  Pleasure  Treasure 

(16)  Nov  61 

6433  Dance.  Ounce,  Dance 

(I8I/2)  Dec  61 

6422  Parlor.  Bedroom  and 

Wrath  (16)  Nov  61 

6423  Flung  by  a Fling  (16)..  Dec  61 


CANDID  MICROPHONE 
(Reissues) 

5555  No.  5,  Scr.  2 (11) . . Mar  61 

5556  No.  6,  Ser.  2 (lOi/a) . . Jul  61 
6551  No.  1,  Series  3 (11)  Sep  61 
5552  No.  2,  Series  3 (10)  Nov  61 

COLOR  SPECIALS 


5502  Rooftops  of  New  York 

(10)  May  61 

COLOR  FAVORITES 
(Technicolor  Reissues) 

5611  The  Rise  of  Duton 

Lang  (6/2)  Mar  61 

5612  Coo-Coo  Bird  Dog  (6)  Apr  61 

5613  The  Jaywalker  (6/2)  May  61 

5614  Topsy  Turkey  (6Yz)  ..Jun  61 

5615  Punchy  de  Leon  (6(4) - Jul  61 

6601  Red  Riding  Hood  Rides 

Again  (7)  Sep  61 

6602  The  Music  Fluke  (7)  Sep  61 

6603  Imaginat  on  (6/2)  ....Oct  61 

6604  The  Miner’s  Daughter 

(6/2)  Nov  61 

6605  Grape-Nutty  (6)  Nov  61 

16606  The  Popcorn  Story 

(6/2)  Dec  61 

FILM  NOVELTIES 
(Reissues) 

5835  Community  Sings 

No.  1.  Ser.  13  (10) . . . . Mar  61 
5854  Yukon  Canada  (10)...  Apr  61 

LOOPY  de  LOOP 
(Color  Cartoons) 

5706  This  Is  My  Ducky 

Day  (6I/2)  May  61 

5707  Fee  Fie  Foes  (6I/2)  Jun  61 
5708  Zoo  Is  Company  (ff^)  Jul-61 
6701  Catch  Meow  (ff/2) . . . .Sep  61 

6702  Kooky  Loopy  C7) Oct  61 

6703  Loopy’s  Hare-Do  (7)..  Dec  61 


MR.  MAGOO  REISSUES 
(Technicolor) 

5756  Magoo’s  Canine  Mutiny 
(Both  © and  standard)  ..Apr  61 

5757  Capt.  Outrageous  (7)  May  61 

5758  Magoo  Goes  West  (6)..  Jul  61 

6751  Safety  Spin  (7) Sep  61 

6752  Calling  Dr.  Magoo 

(61/2)  ((©  and  standard)  Oct.  61 

6753  Magoo’s  Masterpiece  (7)  Nov  61 

6754  Magoo  Beats  the  Heat 

(6)  (Both  © and  standard)  Dec  61 

SPECIAL  COLOR  FEATURETTES 

5442  Splendors  of  Paris 

(19)  May  61 

5443  Wonderful  Greece  (19)  Jun-61 

6441  Images  of  Luangua 

(18)  Oct  61 

6442  Wonderful  Israel  (19) ..  Dec  61 

SERIALS 

(15  Chapter-Reissues) 


4160  King  of  the  Congo  . .Jun  60 
5120  Son  of  Geronimo  ....  Nov  60 
5140  The  Great  Adventures  of 

Captain  Kidd  Mar  61 

5160  Cody  of  the  Pony 

Express  Aug  61 

STOOGE  COMEDIES 
(Reissues) 

5405  Knutsy  Knights 

(IZ'/z)  Feb  61 

5406  Shot  in  the  Frontier 

(16)  Apr  61 

5407  Scotched  in  Scotland 

(15>/2)  May  61 

5408  Fling  in  the  Ring 

(16)  Jul  61 

6401  Quiz  Whiz  (ISVz) Sep  61 

6402  Fifi  Blows  Her  Top 

(161/2)  Oct  61 

6403  Pics  and  Guys  (161/2)  Nov  61 


THRILLS  OF  MUSIC 


(Reissues) 

5953  Skitch  Henderson  & His 

Orchestra  (10)  Feb  61 

5954  Boyd  Raeburn  & His 

Orchestra  (11)  May  61 

WORLD  OF  SPORTS 

5802  Hip  Shooters  (91/2)  ..Feb  61 

5803  Water-Sports  Champs 

(10)  Apr  61 

5804  Dogs  Afield  (IOI/2) . . . . Jun  61 
6801  Aqua  Ski-Birds  (91/2)  ..Oct  61 


O.Z  oco 


M-G-M 

GOLD  MEDAL  REPRINTS 
(Technicolor  Reissues) 

All  1.75-1  Ratio 


Tom  and  Jerrys 

W261  Pet  Peeve  (7)  Sep  60 

W262  Mice  Follies  (7)  Sep  60 

W263  Touche  Pussy  Cat  (7)  Sep  60 
W265  Southbound  Duckling 

(7)  Sep  60 

W266  Neopoiitan  Mouse  (7)  Sep  60 
W267  Pup  on  a Picnic  (7)  Sep  60 
W269  Downhearted  Duckling 

(7)  Sep  60 

W272  Mouse  for  Sale  (7)..  Sep  60 

W273  Cat  Fishin’  (8)  Sep  60 

W274  Part  Time  Pal  (8)..  Sep  60 

W275  Cat  Concerto  (7)  Sep  60 

W276  Dr.  Jckyl  and  Mr. 

Mouse  (7)  Sep  60 

(1961-62) 

W361  Switchin’  Kitten  (9)  Sep  61 
W362  Down  and  Outing  (7)  Oct  61 
W363  Greek  to  Me-ow  (..)  Dec  61 


PARAMOUNT 
COLOR  SPECIALS 
(2  Reels) 

B20-1  Carnival  in  Quebec 

(16)  Sep  60 

B20-2  Boats  a-Poppin’  (IS) 

(Anamorphic)  Sep  60 

B20-3  Lifeline  to  Hong  Kong 

(17)  Anamorphic  Apr  61 

B211  Spring  in  Scandinavia 

(15)  Nov  61 

B2I-2  Fircaway,  Story  of  a 

Trotter  (.  .)  Nov  61 

MODERN  MADCAPS 
(Technicolor) 

M20-4  Phantom  Mousfacher 

(6)  Jan  61 

M20-5  Kid  From  Mars  (6)  Mar  61 
M20-6  Mighty  Termite  (6)  Jun  61 
M21-1  Plot  Sickens  (..).,..  Oct  61 
M21-2  Crumley  Cogwheel  (..)  Oct  61 
M21-3  Popcorn  & 

Politics  (.  .)  Nov  61 

NOVELTOON 

(Technicolor) 


P20-3The  Lion’s  Busy  (6)..  Mar  61 
P20-4  Goodie  the  Gremlin 

(6)  Apr  61 

P20-5  Alvin’s  Solo  Flight  (7)  Apr  61 
P20-6  Hound  About  That  (6)  Jun  61 

621-1  Miim-o  (9)  Sep  61 

P21-2  Turtle  Scoup  (..)...  .Sep  61 
P21-3  Kozmo  Goes  to 

School  (..)  Nov  61 

POPEYE  CHAMPIONS 
E21-1  Fireman’s  Brawl  (..)  Sep  61 
E21-2  Toreadorable  ( . . ) . . Sep  61 

E21-3  Popeye,  the  Ace  ot 

Space  ( . ) Sep  61 

E21-4  Shaving  Muggs  (.  .)  Sep  61 
E21-4  Taxi  Turvey  (..)  ..Sep  61 
E21-6  Floor  Flusher  (..)  Sep  61 
SPORTS  ILLUSTRATED 
(Anamorphic — Color — 1 Reel) 
D20-4  Ten  Pin  Tour  (9)....  Apr  61 

D20-5  Speedway  (10) May  61 

CARTOON  SPECIAL 
A-21  Abner  the  Baseball  2 Reel 

<121/2)  Sep  61 

TRAVELRAMA 
(Anamorphic-Color-1  Reel) 
T20-1  Pernoise  Posse  (10)  . . Mar  61 


20th  CENTURY-FOX 
MOVIETONE  CINEMASCOPES 
(Color) 

7101  Australian  Water  Sports 


(9)  J3n61 

7102  Assignment  Mexico  (10)  Feb  61 

7105  Algonquin  Holiday 

(9)  Mar  61 

7103  Adventure  in  Rhythm 

(9)  Apr  61 

7104  Assignment  Egypt  (9)  May  61 

7106  Assignment  Singapore 

& Malaya  (10)  Jun  61 

7107  Hills  of  Assisi  (10) . . . . Jul  61 


7108  Assignment  Pakistan  (9)  Aug  61 

7109  Ski  New  Horizons  (10)  Sen  61 

7110  Assignment  India  (9)  Oct  61 

7111  Assignment  South 

Africa  (10)  Nov  61 

7112  Sound  of  Arizona  (10)  Dec  61 

TERR’VTOON  2-D’s 
AM  Ratios — Color 
5121  The  Mysterious  Package 


(6)  Jan  61 

5122  Cat  Alarm  (6)  Feb  61 

5123  Drum  Roll  (7)  Mar  61 

5124  Railroaded  to  Fame 

(7)  May  61 

5125  The  First  Fast  Mail 

(6)  May  61 

5126  Sappy  New  Year  (7)  Dec  61 

TERRYTOON  CINEMASCOPES 

5107  Unsung  Hero  (6)  Jul  61 

5106  Banana  Binge  (6)  ..Jul  61 

5109  Meat.  Drink  and  Be 

Merry  (6)  Aug  61 

5110  Really  Big  Act  (6)  ...Sep  61 

5111  Clown  Jewels  (6)  ..Oct  61 

5112  Tree  Spree  (6)  . . Nor  61 


TERRYTOONS 

(Color-CinemaScope) 

5101  Night  Life  in  Tokyo 

(6)  Feb  61 

5102  So-Sorry,  Pussycat  (6)  Mar  61 

5103  Son  of  Hashimoto  (7)  Apr  61 

5104  Strange  Companion  (6)  Apr  61 

5105  Honorable  Cat  Story  (6)  Jun  61 
5105  Crossing  the  Delaware 

(6)  Jun  61 


UNIVERSAL-INT'L 
COLOR  PARADE 

4171  Valley  of  the  Mekong 

(9)  Nov  60 

4172  The  Lion  City  (9) . . Dec  60 

4173  Treasure  of  Istanbul  (9)  Jan  61 

4174  Down  Jamaica  Way  (9)  Feb  61 
5175  Sidetracked  (9)  © . . Mar  61 
4176  Puerto  Rican  Playland 

(8)  Apr  61 

WALTER  LANTZ  CARTUNES 
(Technicolor.  .Can  be  projected  in 
the  Aanmorphic  process,  2.35-1) 
(All  run  between  6 and  7 miln.) 
4111  Southern  Fried  Hospitality 


(Woody  Woodpecker)  ....  Nov  60 

4112  Fowled  Up  Falcon 

(Woody  Woodpecker)  ....  Dec  60 

4113  Poop  Deck  Pirate 

(Woody  Woodpecker)  ....Jan  61 

4114  Rough  and  Tumble-Weed  Jan  61 

4115  Eggnapper  Feb  61 

4116  The  Bird  Who  Came  to 
Dinner  (W.  Woodpecker)  Mar  61 

4117  Gabby’s  Diner  (Woody 

V'oodpecker)  Mar  61 

4118  Papoose  on  the  Loose.  . Anr  61 

4119  Clash  and  Carry  ....Apr  61 
WALTER  LANTZ  REISSUES 

(Color  Cartunes.  Can  be  proiected 
in  the  Anamorphic  process,  2.35-1) 

4131  Hc'ter  Shelter  (6)  . . . . Nov  60 

41 32  Witch  Crafty  (6)  . . . . Dec  60 

4133  Private  Eye  Pooch  (6)  Jan  61 

4134  Bedtime  Bedlam  (6)..  Feb  61 

4135  Squareshootin’  Square 

(6)  Mar  61 

4136  Bronco  Busters  (6)....  Apr  61 

SPECIAL 

4104  Football  Highlights  of 
1960  (10)  Dec  60 


2-REEL  COLOR  SPECIALS 
4101  Pacific  Paradise  (14)  Nov  60 


WARNER  BROS. 

BLUE  RIBBON  HIT  PARADE 
(Technicolor  Reissues — 7 min.) 


S3()5  Little  Beau  Pepe  ....  Dec  60 

8306  Tweet  Tweet  Tweety.  . Dec  60 

8307  Bunny  Hugged Jan  61 

8308  Wearing  of  the  Grin.  . Feb  61 

8309  Beep  Deep  Mar  61 

8310  Rabbit  Fire Apr  61 

8311  Feed  the  Kitty Apr  61 

8312  The  Lion’s  Busy May  61 

831 3 Thumb  Fun Jun  61 

83)4  Com  Plastered Jul  61 

8315  Kiddin’  the  Kitty Aug  61 

8316  Ballot  Bex  Bunny  ...Ang61 

9301  A Hound  for  Trouble  Sep  61 

9302  Strife  With  Father Sep  61 

9303  The  Grey  Hounded  Hare  Oct  61 

9304  Leghorn  Swaggled Nov  61 

BUGS  BUNNY  SPECIALS 

(Technicolor — 7 min.) 

8722  Lighter  Than  Hare.  . . Dec  60 

8723  The  Abominable  Snow 

Pnhbit  May  61 

8724  Compressed  Hare Jul  61 

9721  Prince  Violent Sep  61 

MERRIE  MELODIES 
LOONEY  TOONS 
(Technicolor — 7 min.) 

8704  Doggone  People Nov  60 

8705  High  Note  Dec  60 

8706  Cannery  Woe Jan  61 

8707  Zip  ’n  Snort Jan  61 

8708  Hopny  Daze Fch  61 

8709  Mouse  on  57th  St Feb  61 

8710  Strangled  Eons  Mar  61 

8711  Birds  of  a Father  ....Apr  61 

8712  D’Finhfin’  Ones  Apr  61 

8713  Lickefy-Splat  Jun  61 

8714  A Scent  of  the 

Matterhorn  Jun  61 

8715  Rebel  Without  Caws.  , Jul  61 

8716  The  Pied  Piper  of 

Gnadainne  Aug  61 

9701  Daffy’s  Inn  Trouble.  ..  .Sep  61 

9702  What’s  My  Lion? Oct  61 

9703  Been  Prepared Nov  61 


WORLD-WIRE  ADVENTURE 


SPECIALS 
(Color  Reissues) 
(Twn-Reel) 

8002  The  Man  From  New 

Orleans  (20)  Mar  61 

8003  Winter  VVonders  (18)  . .Jul  61 
9001  Where  the  Trade  Winds 

P ay  (17)  Oct  61 

(One  Reel) 

8502  Alpine  Champions  (10)  Feb  61 

8403  Kings  of  the  Rockies 

(10)  Anr  61 

8404  Grandad  of  Races  (10)  Hay  61 

8,505  Snow  Frolics  (9) lun  61 

8906  Hawaiian  Sports  (9)..  Aug  61 
9501  T>is  Sporting  World 

(10)  Novel 


BOXOFFICE  BookinGuide  Dec.  25,  1961 


9 


Writ 


S- 


XHIBITOR  HAS  HIS  SAY 

PICTUREShh^h 


ALLIED  ARTISTS 

Dondi  (AA) — David  Janssen,  Patti  Page,  David 
Kory.  A very  cute  picture  which,  if  it  had  been  a 
Disney  and  produced  like  a Disney,  would  have 
proved  to  be  a moneymaker.  Color  would  have  helped 
this  very  much.  It  did  'way  below  average  business 
but  wos  enjoyed  by  the  few  who  came  to  see  it. 
Played  Sun.,  Mon.  Weather;  Very  cold. — James  Hordy, 
Shoals  Theatre,  Shoals,  Ind,  Pop.  1,555. 

BUENA  VISTA 

Nikki,  Wild  Dog  of  the  North  (BV) — ^Jean  Coutu, 
Emil  Genest,  Nikki.  This  one  wasn't  bad,  but  business 
wos  far  below  Disney's  standard. — Don  Stott,  South- 
wind  Theatre,  Solomons,  Md.  Pop.  950. 

Parent  Trap,  The  (BV) — Hayley  Mills,  Maureen  O'- 
Hara, Brian  Keith.  This  was  a delightful  movie  that 
did  top  business.  Disney  has  the  secret  of  making 
movies  that  appeal  to  all  classes  and  ages.  His 
movies  are  merchandised  to  the  best  advantage.  An- 
other very  important  factar  to  a small  town  ex- 
hibitor: you  can  play  them  when  they  are  new,  with- 


Best  Gross  in  Months 

For  those  looking  for  o clue  to  good  business, 
I tried  "Picnic"  (Columbia  reissue)  recently  and 
did  my  best  gross  in  recent  months.  I bought 
it  at  a fair  price  and  hit  the  jackpot. 

Yours  tor  better  pictures, 

BERT  KIEHL 

Best  Theatre, 

Edinboro,  Pa. 


out  waiting  three  months  when  the  public  has  seen 
them  in  the  too  accessible  city  or  has  forgotten  them. 
Played  five  days  in  August  and  repeated  three  days 
in  early  November  to  extra-good  business.  Am  in  my 
49th  yeor  in  show  business. — W.  F.  "Bill"  Roth,  Pal- 
oce  Theatre,  Gallatin,  Tenn.  Pop.  7,857. 

COLUMBIA 

Gidget  Goes  Hawaiian  (Col) — James  Darren,  Mi- 
chael Callan,  Deborah  Walley.  Held  up  on  opening  day, 
but  dropped  to  50  per  cent  on  second  day — and  the 
third  was  only  holf  of  the  second.  Did  a little  above 
averoge,  but  lost  money  on  the  picture  due  to  per- 
centage. If  you  can  buy  it  flat,  play  it  as  teenagers 
like  it.  Played  Sun.,  Mon.,  Tues.  Weather:  Good. — 
Frank  Patterson,  Mansfield  Theatre,  Mansfield,  La. 
Pop.  6,000. 

Loss  of  Innocence  (Col) — Kenneth  More,  Danielle 
Darrieux,  Susannah  York.  This  film  features  three 
beautiful  children.  Exceptionally  interesting  and  ap- 
peoling  to  oil  ages,  in  spite  of  the  title.  Beautiful 
color.  Average  gross,  but  could  be  better  with  ex- 
ploitation. Played  Thurs.,  Fri. — C.  W.  Matson,  Dixie 
Theatre,  Rockdale,  Tex.  Pop.  4,000. 

Pepe  (Col) — Cantinflas,  Shirley  Jones,  Dan  Dailey. 
Very  good  turnouts.  This  house  is  situated  in  a 
Mexican  community  which  helped,  but  we  understand 
that  many  did  not  like  to  see  their  Cantinflas  in 
this  type  role  (or  perhaps  he  wos  too  Hollywoodish). 
To  them  he  was  not  the  real  Cantinflas  they  knew 
well  from  Mexican  films.  We  enjoyed  the  film 
although  it  could  have  been  cut-cut-cut,  especially 
the  song  and  dance  routines. — Al  Zarzana,  Ray 
Boriski,  Venus  Theatre,  Houston,  Tex. 

METRO-GOLDWYN-MAYER 

Ben-Hur  (MGM) — Charlton  Heston,  Haya  Horareet, 
Stephen  Boyd.  Naturally  fine  business.  But  terms 
were  60  per  cent  or>d  rxjt  worth  it.  My  beef  is  the 
prints.  Our  print  was  so  bad  with  scratches,  splices 
and  other  thirrgs  that  I had  to  call  up  the  exchange 
and  demand  another.  After  driving  120  miles  to 
get  what  they  said  was  "the  best  print  in  the  house" 

I found  out  it  was  just  as  bad  as  the  other  one. 
Chicken-foot  scratches  throughout  the  whole  show! 
All  16  reels!  Have  really  been  disoppointed  in  Leo 
on  this  one.  If  they  have  the  nerve  to  take  all  the 
profits  on  this,  the  least  they  could  do  is  give  us  a 
good  print!  I con  honestly  say  that  I didn't  make 
one  red  cent  more  than  I would  have  if  I had 
never  gotten  mixed  up  with  it. — ’Don  Stott,  South- 
wirxJ  Theatre,  Solomons,  Md.  Pop.  950. 

Honeymoon  Machine,  The  (MGM) — Steve  McQueen, 
Brigid  Bozlen,  Jim  Hutton,  Paula  Prentiss.  A good 
color  and  'Scope  comedy.  Rather  short,  however,  for 
a normal  billing.  If  you  want  your  teens,  it  won't 
hurt  to  try  this  one.  Played  Sun.,  Mon.,  Tues. 
Weother:  Snowy  and  rainy. — Kenn  Spaulding,  asst, 
mgr..  Bijou  Theatre,  Morrisville,  Vt.  Pop.  3,450. 

Ring  of  Fire  (MGM)- — David  Janssen,  Joyce  Taylor, 
Fronk  Gorshin.  Here  is  a real  action-filled  pleoser 
oil  the  way.  Many  favorable  comments.  Not  a dull 
moment,  in  gorgeous  color  and  has  a good  story. 
Above  overage  boxoffice. — Leonard  J.  Leise,  Roxy 
Theotre,  Randolph,  Neb.  Pop.  1 ,029. 

PARAMOUNT 

Ladies  Mon,  The  (Pora) — Jerry  Lewis,  Helen  Trou- 
bel.  Pot  Stonley.  Fair  Lewis  entry.  He  really  has 
lost  ground  since  he  got  the  notion  he  could  write, 
direct,  act  ond  everything  else.  And  they  thought 
Dean  Martin  wos  through  when  they  split  up!  Busi- 


10 


ness  average  on  this. — Don  Stott,  Southwind  Theatre, 
Solomons,  Md.  Pop.  950. 

Love  in  a Goldfish  Bowl  (Para) — Tommy  Sands, 
Fabian,  Toby  Michaels.  It  is  in  color  and  Scope.  It  has 
Fabian  and  Tommy  Sands,  but  that  is  where  the 
goodies  end.  It  has  one  of  the  most  impossible 
plots  I've  seen  on  the  screen.  As  a boob-tube  pro- 
gram it  would  be  acceptable  but  on  a big  screen 
and  for  admission  price  it's  not  worth  it.  A com- 
plete waste  of  color.  Scope  and  talent.  Business  only 
average. — Al  Zarzana  and  Ray  Boriski,  Venus  Thea- 
tre, Houston,  Tex. 

On  the  Double  (Para) — ^Danny  Kaye,  Dana  Wynter, 
Diana  Dors.  This  one  is  a real  Danny  Kaye  vehicle. 
Funny  from  start  to  finish.  Even  the  title  strip  was 
good  for  laughs,  I guess  he  just  isn't  much  of  a 
draw  hereabouts. — Don  Stott,  Southwind  Theatre, 
Solomons,  Md.  Pop.  950. 

Pleasure  of  His  Company,  The  (Para)  — Fred 
Astaire,  Debbie  Reynolds,  Tab  Hunter.  In  spite  of  a 
good  plug  for  it,  this  one  hit  the  skids  at  the  box- 
office.  Could  have  had  a lot  more  comedy  situations 
with  a cast  like  that.  Played  Thurs.,  Fri.,  Sat. 
Weather:  Good. — ^Leonard  J.  Leise,  Roxy  Theatre, 

Randolph,  Neb.  Pop.  1 ,029. 

20TH  CENTURY-FOX 

Marines,  Let's  Go  (20th-Fox) — Tom  Tryon,  David 
Hedison,  Linda  Hutchins.  Thought  this  was  better 
than  a review  I read  on  it.  Several  people  said  it 
was  good.  Didn't  do  much  business,  but  what  does 
these  days?  Played  Sat. — S.  T.  Jackson,  Jackson 
Theatre,  Flomaton,  Ala.  Pop.  1,480. 

Snow  White  and  the  Three  Stooges  (20th-Fox) — 
A very  fine  family  film  which  did  almost  as  much 
business  as  a Disney.  The  kids  will  eat  it  up.  Miss 
Heiss  is  a fine  little  actress  as  well  as  skater.  Fox's 
nice  price  enabled  me  to  make  a little  for  a change. 
Played  Fri.,  Sat.  Weather:  Nice. — James  Hardy, 

Shoals  Theatre,  Shoals,  Ind.  Pop.  1,555. 

Voyage  to  the  Bottom  of  the  Sea  (20th-Fox)  ■ — 
Walter  Pidgeon,  Joan  Fontaine,  Frankie  Avalon. 
Played  vei^*  late  to  a miserable  gross.  Moybe  this 
type  of  picture  has  been  overdone  in  the  last  few 
years. — ^Leonard  J.  Leise,  Roxy  Theatre,  Randolph, 
Neb.  Pop.  1,029. 

UNITED  ARTISTS 

Alamo,  The  (DA) — John  Wayne,  Richard  Widmark, 
Laurence  Harvey.  Good  production  with  a big  cast. 
Didn't  go  big  here  in  spite  of  all  our  special  ad- 
vertising. You  can't  expect  any  different  when  you 
are  just  about  the  last  one  to  run  it  in  your  area. 
Played  Wed.  through  Sat.  Weather;  Wet  and  cold. — 
Ke-n  Spoulding,  asst,  mgr..  Bijou  Theatre,  Morris- 
ville, Vt.  Pop.  3,450. 

Facts  of  Life,  The  (UA) — ^Bob  Hope,  Lucille  Ball, 
Ruth  Hussey.  This  is  good — real  good — comedy.  Bob 
Hope  with  Lucille  Ball,  adult  entertainment.  Played 
to  average  business.  If  they  come,  they  will  like  it. 
Played  Sun.,  Mon.,  Tues.  Weather:  Goad. — Mel  Dan- 
ner, Circle  Theatre,  Waynoka,  Okla.  Pop.  2,018. 

Paris  Blues  (UA) — -Paul  Newman,  Joanne  Wood- 
ward, Sidney  Poitier.  This  was  a flop  here,  even 
with  the  colored  people,  for  two  obvious  reasons 
and  possibly  some  less  obvious:  black  and  white 
photography  and  no  dancing  action  to  accompany 
the  fine,  fast-paced  music,  especially  neor  the  end 
of  the  story.  As  a manager,  I enjoyed  the  music  for 
better  than  the  photography  and  plot. — Art  Richards, 
mgr.,  Marion  Theatre,  Marion,  S.  C.  Pop.  7,500. 

UNIVERSAL-INTERNATIONAL 

Lost  Sunset,  The  (U-l) — ^Rock  Hudson,  Kirk  Doug- 
las, Dorothy  Malone.  In  my  opinion  this  was  a very 
good  out-of-the-ordinary  western.  But  many  are  fed 
up  with  too  many  westerns  on  the  idiot  box  and 
f gure  "Why  poy  to  see  one?"  Beautiful  color  and 
fine  acting  by  all.  Played  Sun.,  Mon.  Weather:  Cold. 
— James  Hordy,  Shoals  Theatre,  Shoals,  Ind,  Pop. 
1,555. 

WARNER  BROS. 

Porrish  (WB) — Troy  Donahue,  Claudette  Colbert, 
Karl  Malden.  A real  pleaser  to  the  slightly  above 
average  attendance.  The  "B"  rating  hurt  this  ex- 
cellent drama.  Played  Sun.,  Mon.  Weather:  Good. — 
Leonard  J.  Leise,  Roxy  Theatre,  Randolph,  Neb. 
Pop.  1,029. 

Steel  Claw,  The  (WB) — George  Montgomery,  Chari- 
to  Luna.  If  it's  action  and  color  you  want,  look  no 
further.  You'll  find  both  in  this  feature.  It  will  make 
an  excellent  supporting  vehicle.  Played  Fri.,  Sat. 
Weather:  Fine. — I.  Roche,  Starlite  Drive-In,  Chipley, 
Fla.  Pop,  3,000. 


A Big  Boost  for  Films 
Made  by  'the  Stones' 

"Ring  of  Fire"  (MGM)  is  a picture  good 
enough  for  best  playing  time.  The  Stones  (An- 
drew and  Virginia)  know  how  to  make  truly 
exciting  pictures.  Remember  "The  Last  Voy- 
age"? Our  neighborhood  house  played  "Fire" 
on  a Thurs.,  Fri.,  Sot.  date. 

CHARLES  SMITH 

Ritz  Theatre, 

Oklahoma  City,  Okla. 


YOUR  REPORT  OF  THE  PICTURE  YOU 
HAVE  JUST  PLAYED  FOR  THE 
GUIDANCE  OF  FELLOW  EXHIBITORS 

— Right  Now 

TO: 

The  Exhibitor  Has  His  Say 

BOXOFnCE,  825  Von  Brunt  Blv«L, 

Kansas  City  24,  Mo. 

Title Company 

Comment  


Days  of  Week  Played 

Weather  

Title Company. 

Comment  


Days  of  Week  Played 

Weather  

Title Company 

Comment  


Days  of  Week  Ployed 

Weather  

Title Company. 

Comment  


Days  of  Week  Played 

Weather  

Exhibitor  

Theertre Population 

City State 

BOXOFFICE  BookinGuide  Dec.  25,  1961 


J 


Opinions  on  Current  Productions 


Feature  reviews 


Symbol  0 denotes  color;  @ CinemoScope;  ® 


VistoVision;  (§)  Superscope;  (g)  Ponovision;  (g)  Regalscope;  (f)  Techniromo.  For  story  synopsis  on  each  picture,  see  reverse  side. 


Lover  Come  Back  F 

Univ.-Int'l  ( ) 107  Minutes  Rel.  March  '62 

Employing  the  sure-fire  marquee  lure  of  Rock  Hudson  and  , 
consij  Doris  Day,  the  stars  of  the  boxoffice  smash,  "Pillow  Talk,''ge,' 
plus  another  light  and  entertaining  story  by  Stanley  Shapiro, 
who  also  produced  with  Martin  Melcher,  results  in  a laugh 
riot  with  built-in  audience  appeal — and  that  means  busine  s 
of  block-buster  proportions.  With  its  other  tried-and-true 
ingredients,  such  as  Tony  Randall  in  the  chief  supporting 
role,  Eastman  Color  to  enhance  the  plus  Madison  Avenue  ad 
agency  settings  and  Miss  Day's  chic  costumes  designed  by 
Irene — what  more  could  on  exhibitor  ask  for  to  keep  patrons 
happy?  Under  Delbert  Mann's  knowing  direction,  his  rug- 
gedly handsome  Hudson  gives  his  most  adroit  comedy  por- 
trayal to  date  and  his  costar  handles  the  role  of  on  ad 
agency  executive  with  her  customary  aplomb  and  warbles 
two  songs  briefly,  one  under  the  credits.  Randall  is  once 
again  a scene-stealer,  this  time  as  an  ineffectual  young  busi- 
ness head  and  Edie  Adams  is  well  cast  as  a sexy  model  for 
TV  commercials.  Granted  that  the  story  is  filled  with  cliches 
and  that  each  is  repeated  several  times,  the  audience  howls 
crre  so  loud  and  long  that  some  of  the  dialog  is  drowned  out. 
The  picture  is  booked  for  the  Radio  City  Music  Hall  in 
February. 

Rock  Hudson,  Doris  Day,  Tony  Randall,  Edie  Adams,  Jack 
Oalde,  Jack  Kruschen,  Ann  B.  Davis,  Howard  St.  John. 


The  Colossus  of  Rhodes  F Si 

MGM  (204)  128  Minutes  Rel.  Nov.  '61 

Theatregoers  who  enjoy  the  tense,  exciting  ingredients  of 
atiei  adventure  yarns  based  on  the  trials  and  gory  battles  of  the 
early  centuries  will  find  this  Italian  import  up  to  their  wildest 
expectations.  Except  for  its  lack  of  marquee  mighty  cast 
names,  the  offering  has  all  of  the  important  elements  to  be 
found  in  recent  films  of  its  ilk — action,  adventure,  magnifi- 
cent sets  and  costumes — and  there  is  no  apparent  rea.'on 
why  it  should  not  enjoy  the  same  financial  success  as  its 
predecessors.  Albeit  the  production  gets  o.f  to  a slovr  start, 
the  action  picks  up  steadily,  climaxing  in  an  earthquake, 
tidal  wave  and  battle  royal  that  should  satisfy  the  most  avid 
devotees  of  this  type  of  screenfare.  Producer  Michele 
Scaglione  has  spared  no  expense  in  the  making  of  the  film, 
and  director  Sergio  Leone  keeps  a tight  rein  on  performances 
by  the  topliners  as  well  as  by  the  hundreds  of  extras  em- 
ployed. Of  the  cast,  the  name  of  Rory  Calhoun  is  the  only 
one  that  will  mean  anything  to  American  audiences.  Herein, 
he  is  a splendid,  handsome  and  virile  Greek  captain,  fully 
capable  of  handling  a role  that  calls  for  Herculean  feats. 
Other  thespians  are  Italian,  and  while  probably  unknown  to 
most  viewers,  they  turn  in  capable  work.  Brilliant  Eastman 
Color,  Supertotalscop>e  and  musical  score  add  to  the  film. 

Rory  Calhoun,  Lea  Massari,  Georges  Marchal,  Conrado 
Sanmartin,  Angel  Aranda,  Mable  Karr. 


Hey.  Let's  Twist!  F S mT 

Paramount  (6108)  Rel.  Christmas-Jan.  '62 

Harry  Romm's  hastily  made  (20  days  shooting  time)  picture 
dealing  with  the  phenomenal  dance  craze  is  highly  ex- 
ploitable fore  which  will  attract  the  teenagers  and  their 
dance-mad  elders  and  clean  up  while  the  Twist  rage  is  at  its 
height.  Entirely  filmed  in  Manhattan,  it  boasts  Joey  Dee  and 
the  Storliters,  who  brought  nationwide  fame  to  the  Pepper- 
mint Lounge  in  Times  Square,  acceptable  story  by  Hal 
Hackady,  rather  than  a succession  of  song-and-dance  acts, 
jitev  and  some  performers  who  can  carry  the  plot  capably,  as  well 
dismj  as  Twist.  Director  Greg  Garrison  keeps  the  action  lively  ond^_ 
■ ' gets  believable  performances  from  young  Dee,  who  whirls  up 
a storm  when  he  dances,  and  Teddy  Rondazzo,  a nightclub 
singer,  who  warbles  a ballad  effectively,  playing  the  two 
sons  of  an  Italian  restaurant  owner  who  turn  their  father's 
place  into  a Twist  palace.  Kay  Armen,  who  also  sings  twice, 
and  Dino  di  Luca  play  the  older  folk  while  the  still- 
glamorous  Hope  Hampton,  silent  days  star  and  current  cafe 
society  queen,  plays  herself  in  several  flash  appearances — 
a selling  point  for  mcmy  old-timers.  "Roly-Poly"  and  "Mother 
Goose  Twist"  ore  toe-tapping  tunes. 

Joey  Dee,  Teddy  Rondazzo,  Zohro  Lamport,  Dino  di  Luca, 

Kay  Armen,  Jo  Ann  Campbell,  Hope  Hampton. 


The  Continental  Twist  F 

Keelou  Productions  76  Minutes  Rel.  

It's  the  claim  of  Keelou  Productions,  independent  film  com- 
pany responsible  for  this  light  exploitation  package,  that  the 
production  is  "first  on  the  screen  with  the  Twist."  Beating  its 
prospective  competitors  to  the  boxoffice  may  prove  a 
financial  advantage;  otherwise,  the  offering's  success  will 
depend  largely  on  the  age  and  stamina  of  the  viewer.  There 
may  not  be  much  of  a twist  to  Berni  Gould's  original  screen- 
play, but  everything  and  everyone  else  connected  with  the 
opus  twists  like  crazy — from  a musical  score  that  introduces 
such  tunes  as  "Twistin'  at  the  Savoy,"  "Continental  Twist" 
and  "Twist  With  Me"  to  topliners  Louis  Prima,  Sam  Butera 
and  The  Witnesses.  When  it's  all  added  up,  there's  no  ap- 
parent reason  why  block-long  lines  shouldn't  twist  right  up 
to  the  cash  drawers  of  theatres  exhibiting  the  feature.  Prime 
appeal  will  be  to  the  teenagers,  albeit  current  national  pub- 
licity being  given  the  new  dance  fad  should  do  much  to  lure 
adult  patronage.  An  added  plus  is  the  appearance  of  June 
Wilkinson,  whose  blonde  and  buxom  attributes  provide  eye 
*ev  appeal.  Prima  devotees  will  get  their  fill  of  the  jazzman's 
p.  ) brand  of  music  and  comical  capers.  Maurice  Duke  produced -est  1 1 
and  William  J.  Hole  jr.  directed.  ler  | ’ 


The  Outsider  F 

Univ.-Int'l  ( ) 108  Minutes  Rel.  April  '62 

A grim,  intensely  dramatic  factual  film  dealing  with  the 
tragic  life  of  Ira  Hamilton  Hayes,  the  Pima  Indian  who  par- 
ticipated in  the  famous  Iwo  Jima  flag-raising,  this  Sy  Bart- 
lett production  is  notable  chiefly  for  the  remarkably  faithful 
portrayal  by  Tony  Curtis,  which  should  win  him  Academy 
Award  nomination.  Curtis,  better  known  for  romantic,  comedy 
or  action  roles,  submerges  his  own  personality  by  using 
darker  makeup  and  changing  the  shape  of  his  nose  to  better 
interpret  the  unhappy,  alcoholic  Hayes.  His  is  the  only  sell- 
ing name,  with  most  of  the  others  stage  and  TV  players 
\ whose  very  unfamiliarity  to  moviegoers  adds  to  the  realism 
) of  their  characterizations.  Director  Delbert  Mann  skilfully 
injects  a message — that  the  shy  Indian  was  victimized  by 
hero-worship,  which  wounded  him  emotionally.  However, 
because  of  the  complete  absence  of  any  romantic  interest  or 
relieving  comedy  moments,  the  drab  backgrounds  and  the 
stork  finale,  the  picture  lacks  appeal  for  entertainment- 
minded  patrons.  Vivian  Nathan,  the  sole  feminine  character, 
Hayes'  mother,  helps  to  create  sympathy  for  the  Indian  hero 
and  James  Franciscus,  Gregory  Walcott  and  Edmond  Hashim 
etch  memorable  bits.  Bruce  Bennett,  former  Warner  leading 
man  of  the  1940s,  is  effective  as  Major  General  Bridges. 

Tony  Curtis,  James  Franciscus,  Vivian  Nathan,  Bruce  Ben- 
nett, Gregory  Walcott,  Stanley  Adams,  Paul  Comi. 


The  Two  Little  Bears  F 

20th-Fox  (143)  81  Minutes  Rel.  Dec.  '61 

The  two  little  boys  in  this  offering  believe  so  hard  they  can 
change  themselves  into  bears  that  they  are  ultimately  able  to 
make  the  transition.  Unfortunately,  no  amount  of  wishful 
thinking  is  likely  to  transform  the  results  into  other  than  an 
overage  programmer,  with  skimpy  boxoffice  potential.  It 
will  serve  satisfactorily  as  the  supporting  booking,  par- 
ticularly in  conventional  situations  catering  to  family  trade, 
but  any  merchandising  efforts  undertaken  to  widen  the  film's 
appeal  will  have  to  concentrate  on  enticing  kiddie  patronage 
and  the  draw  furnished  by  names  of  cast  members.  In  the 
latter  category,  teenage  ticket-buyers  may  be  encouraged 
through  the  motion  picture  debut  herein  of  recording  star 
Brenda  Lee  and  the  appearance  of  Jimmy  Boyd,  best  remem- 
bered for  his  hit  platter,  "I  Saw  Mama  Kissing  Santa  Claus." 
For  adults,  topliners  Jane  Wyatt  and  Eddie  Albert  will  provide 
interest.  Otherwise,  the  photoplay  is  handicapped  by  a 
screenplay  that  attempts  to  combine  fantasy  with  comedy 
and  falls  short  of  both,  unless  the  viewer  is  willing  to  chuckle 
at — rather  than  with — the  situations  depicted.  George  V/. 
George  is  the  producer,  and  Randall  F.  Hood  gets  dubious 
4 ....  credit  as  the  director. 


Louis  Prima,  June  Wilkinson,  Sam  Butera,  The  Witnesses, 
Gertrude  Michael,  David  Whori,  Hal  Torry,  Ty  Perry. 


Eddie  Albert,  Jane  Wyatt,  Soupy  Sales,  Donnie  Carter, 
Butch  Patrick,  Brenda  Lee,  Jimmy  Boyd,  Nancy  Kulp. 


The  reviews  on  these  pages  may  be  filed  for  future  reference  In  any  of  the  following  ways:  (1)  In  any  standard  three-ring 
loose-leaf  binder;  (2)  individuaily,  by  company,  in  any  stan  dard  3x5  card  index  file;  or  (3)  in  the  BOXOFFICE  PICTURE 
GUIDE  three-ring,  pocket-size  binder.  The  latter,  including  a year's  supply  of  booking  and  daily  business  record  sheets, 
may  be  obtained  from  Associated  Publications,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.,  for  $1.00,  postage  paid. 


2590 


BOXOFnCE  BookinGuide  ::  Dec.  25,  1961 


2589 


FEATURE  REVIEWS  Story  Synopsis;  Exploits;  Adlines  for  Newspapers  and  Programs 


TKE  STORY:  "The  Colossus  oi  Rhodes"  (MGM) 

Greek  Captain  Rory  Calhoun  is  among  the  guests  attend- 
ing the  unveiling  of  the  Colossus  of  Rhodes,  a bronze  statue 
60  yards  high  which  straddles  the  harbor  entrance  to  the 
Port  of  Rhodes.  During  the  ceremony  an  attempt  is  made  to  Sds, 
assassinate  the  king  of  Rhodes,  whose  prime  minister  is 
v/orking  with  the  Phoenicians  to  kill  the  king  and  take  over 
himself.  Caihoun  tries  to  escape,  but  can't  leave  the  harbor 
because  Phoenician  slaves  are  being  brought  in  and  kept  in 
hiding  for  the  day  when  the  king  dies.  Rory  learns  the 
Phoenician  soldiers  are  to  enter  Rhodes,  so  he  and  h's 
patriots  get  inside  the  Colossus  and  save  the  Island  by  re- 
leasing molten  lead  from  the  statue  on  anyone  who  attempts 
to  enter  Rhodes  through  the  harbor. 

EXPLOITIPS; 

Tout  Rory  Calhoun  in  all  ads.  Decorate  lobby  with  flag  3 
from  Greece  and  Italy,  and  with  travel  posters  from  foreign 
countries.  Request  cooperation  of  travel  agencies  in  display- 
ing stills  along  with  Greek  posters  and  lore. 

CATCHLINES: 

What  Was  the  Colossus  of  Rhodes?  . . . Rory  Calhoun  Stars 
in  This  Exciting,  Terrifying  Adventure  Story  of  the  Third 
Century. 

THE  STORY:  "Lover  Come  Back"  (U-I) 

Rock  Hudson,  who  runs  the  Madison  Avenue  ad  agency 
owned  by  Tony  Randall,  an  ineffectual  man  of  wealth,  uses 
toi.  "unethical"  methods  to  secure  a floor  wax  account  from  a i 
» is  ' rivcil  account  executive,  Doris  Day.  After  making  false  ^ 
promises  to  Edie  Adams,  a sexy  chorus  girl  who  helped  him 
entertain  the  floor  wax  magnate.  Rock  is  forced  to  shoot  TV 
commercials  for  a non-existent  product,  VIP.  Hearing  of  this, 
Doris  is  determined  to  steal  the  VIP  account  and  she  mistakes 
Rock  for  the  chemist  he  hired  to  hastily  invent  the  non- 
existent product.  Doris  wines,  dines  and  makes  love  to  Rock 
who  pretends  to  be  the  woman-shy  scientist.  When  she 
finally  learns  that  Rock  is  actually  her  rival  agency  execu- 
tive Doris  is  frantic — for  VIP  has  finally  been  invented  as  a 
candy  with  an  alcohol  content.  The  new  product  gets  every- 
one tight  and  Rock  and  Doris  married.  Doris  has  the  mar- 
riage annulled  but,  nine  months  later,  the  two  ore  reunited 
in  the  maternity  ward. 

EXPLOITIPS: 

Following  the  success  of  the  Rock  Hudson-Doris  Day 
“Pillow  Talk"  a year  ago,  play  this  up  as  a comedy  suc- 
cessor to  that  hit  with  Tony  Randall  again  in  support. 
Record  shops  will  cooperate  on  Doris  Day's  hit  albums. 

CATCHLINES: 

It's  Rock  and  Doris  in  Another  “Pillow  Talk"  Romantic 
Mixup — With  Tony  Randall  on  the  Sidelines  . . . Enemies  in 
the  Business  World — but  Lovers  in  the  Bedroom. 

THE  STORY:  "The  Outsider"  (U-I) 

Ira  Hamilton  Hayes  {Tony  Curtis),  a shy  young  Pima 
Indian  in  Arizona,  enlists  in  the  Marines  in  World  War  II. 

After  a rugged  training  period,  during  which  he  is  often 
dragged  to  bars  by  his  buddies,  although  Indians  are  not 
allowed  to  drink,  he  is  in  Iwo  Jima  when  combat  photog- 
raphers call  on  him  to  help  raise  the  American  flag,  which 
became  one  of  history's  greatest  war  photos.  Hayes  and  the 
other  two  survivors  out  of  the  original  six  Marines  ore  sent  by 
Washington  to  help  stimulate  a war  bond  drive.  But  the 
resultant  hero  worship  frightens  the  inarticulate  Indian  and 
he  resorts  to  drink  and  almost  disgraces  himself  before  the 
public.  At  the  war's  end,  Hayes  returns  to  Arizona  where  he  pri, 
tries  to  help  his  people  get  the  water  they  need.  But  drink  f spite 
finally  brings  disgrace  again,  his  people  turn  against  him 
and  he  dies  alone  on  a lonely  mountain  top. 

EXPLOITIPS: 

Stress  Tony  Curtis  and  his  remarkable  portrayal  of  Ira 
Hayes  by  making  lobby  frames  with  contrasting  photos  of 
Curtis  from  "Sportacus,"  "Operation  Petticoat"  and  other 
U-I  starring  roles.  Marine  recruiting  offices  will  cooperate 
with  posters  of  the  Iwo  Jima  flag-raising. 

CATCHLINES: 

A Reluctant  War  Hero  Who  Was  Unable  to  Cope  With 
National  Fame  . . . Tony  Curtis  in  His  Greatest  Acting  Role 
— That  of  Ira  Hamilton  Hayes,  the  Marine  Hero  of  the  Iwo 
Jima  Flag-Raising. 

THE  STORY:  "Hey,  Let's  Twist"  (Para) 

Joey  Dee  and  Teddy  Randazzo  ore  the  teenage  sons  of  Dino 
di  Luca,  an  Italian  restaurant  owner  who  is  putting  them 
through  college  so  they  can  be  a teacher  and  a lawyer, 
respectively.  But  the  boys  have  a small  bond  that  plays  at 
various  college  dances  and  they  decide  they  want  to  become 
entertainers.  When  they  break  the  news  to  Papa,  he  suffers 
a mild  stroke  and,  while  he  is  recuperating,  Joey  and  Teddy 
persuade  their  dance-mad  friends  to  drop  in  to  the  restaurant 
— and  it  becomes  a Twist  palace.  Zohra  Lampert,  a society 
columnist,  drops  in,  takes  a liking  to  Teddy  and  soon  has 
Hope  Hampton  and  other  society  folk  making  the  place,  re- 
,m  named  the  Peppermint  Lounge,  world  famous.  Zohra  per-  a 

our  suades  Teddy  to  redecorate  the  place  and  install  a cover  \ 

'erent  Trade  drops  off  but,  when  Zohra  tires  of  Teddy,  he 

returns  to  college  for  his  lawyer's  degree.  But  Joey  gets  the 
old  Twist  crowd  to  return  and  business  booms  again. 
EXPLOITIPS: 

V/ith  the  Twist  dance  craze  at  its  height,  stress  that  this 
picture  stars  Joey  Dee  and  The  Storliters,  who  made  the  Pep- 
permint Lounge,  scene  of  most  of  the  film,  the  Temple  of 
Twist.  Music  shops  will  display  albums. 

CATCHLINES: 

Entirely  Filmed  in  New  York  With  the  Stars,  the  Music  and 
the  Personalities  Who  Made  the  Peppermint  Lounge  World 
Famous  . . . Joey  Dee  and  The  Storliters,  the  Headline  Makers 
at  New  York's  'Temple  of  Twist. 

THE  STORY:  "The  Two  Little  Bears"  (20th-Fox) 

The  two  small  sons  of  grade  school  principal  Eddie  Albert 
follow  some  instructions  given  them  by  a gypsy  and  are  able 
to  turn  themselves  into  teddy  bears.  As  such,  they  create 
havoc  and  concern  in  town  by  running  away  from  home  and 
school  to  play  in  the  woods  with  a mother  bear  who  adopts 
them.  Mo  one,  of  course,  believes  the  boys'  wild  story  until 
Eddie  begins  to  think  it  could  be  true.  When  the  kids  arrive, 
as  bears,  at  a hunting  lodge  they  are  captured  by  forest 
rangers  and  driven  to  the  forest  to  live.  Meanwhile,  Eddie 
has  revealed  his  belief  in  his  sons'  tale  and  is  carted  off  to  a 
psychiatrist.  At  film's  end,  however,  the  boys  prove  to  every- 
one that  they  can  change  into  bears;  their  father  is  released, 
and  all  problems  are  solved  when  the  kids  lose  interest  in 
being  bears  in  favor  of  new  football  uniforms. 

EXPLOITIPS: 

Tout  Brenda  Lee,  requesting  music  store  and  disc  jockey 
cooperation  in  displaying  her  records  and  playing  "Honey 
Bear,"  tune  from  the  film.  Create  special  matinees  for  the 
moppet  trade;  offer  a teddy  bear  prize  to  the  first  three 
kiddies  buying  tickets. 

CATCHLINES:  1 

Were  They  Two  Little  Bears  ...  Or  Two  Little  Boys?  Not 
Even  Their  Parents  Really  Knew  . . . Brenda  Lee  and  Jimmy 
Boyd  Teamed  as  Teenage  Sweethearts  in  This  Rollicking 
Comedy. 

THE  STORY:  "The  Continental  Twist"  (Keelou  Prod.) 

Louis  Prima  and  his  jazz  band  are  trying  to  make  a go  of 
Prima's  nightclub,  but  find  it  a tough  problem  with  owners  of 
an  art  gallery  above  the  club  complaining  about  the  lotid 
music  and  a gang  of  teenagers  coming  in  every  night  to  sit 
glumly  at  the  tables.  Prima  and  girl  friend  June  Wilkinson 
find  that  the  art  dealers  are  paying  the  kids  to  take  up  the 
tables  each  night  in  hopes  it  will  run  the  club  out  of  business. 
Prima,  in  turn,  buys  off  the  young  people  to  stay  away,  and 
things  go  smoothly  until  Louis  discovers  the  art  dealers  are 
crooks  and  is  blamed  for  fighting  with  them.  Ultimately,  he  is 
able  to  prove  to  June  and  everyone  concerned  that  he  is  on 
the  level,  and  with  the  help  of  the  town  mayor  regains  his 
nightclub.  It  becomes  a huge  success,  aided  by  the  new 
Twist  dance  craze. 

EXPLOITIPS: 

Hold  a Twist  dance  contest  at  local  high  school,  giving  free 
tickets  to  winners.  Give  free  Twist  dance  lessons  to  first  two 
couples  buying  tickets  to  the  show.  Ask  disc  jockeys  to  co- 
^lli  playing  Prima's  music,  with  plugs  for  the  film.  ^ 

CATCHLINES: 

See  Louis  Prima,  Sam  Butera  and  The  Witnesses  do  the 
Continental  Twist  . . . The  Hottest  Twist  of  Them  All! 

BOXOFTICE  BookinGuide  ::  Dec.  25,  1961 


RATES:  20(.  per  word,  minimum  $2.00,  cash  v/ith  copy.  Four  consecutive  insertions  for  price 
of  three.  CLOSING  DATE:  Monday  noon  preceding  publication  date.  Send  copy  and 
• answers  to  Box  Numbers  to  BOXOFFICE,  825  Van  Brunt  Blvd.,  Kansas  City  24,  Mo.  ® 


CUflmilG  HOUSE 


HELP  WANTED 

REPRESENTATIVE  WANTED.  li  you  can 
sell  advertising,  we  have  the  deal.  Out- 
door advertising  in  conjunction  with  The- 
atre Frame  ^rvice.  Protected  territory. 
An  opportunity  to  build  for  the  future.  For 
details  contact:  Romar-Vide  Co.,  Chetek, 
Wisconsin. 


Drive-in  and  walk-in  theatre  managers 
wanted  in  Southern  California.  Exceptional 
employinent  opportunities  with  a large  cir- 
cuit which  offers  pleasant  working  con- 
ditions and  liberal  medical,  hospitaliza- 
tion and  life  insurance  coverage,  plus  an 
excellent  retirement  plan.  Write  Jim  Borka, 
Pacific  Drive-In  Theatres  Corp.,  141  South 
Robertson  Boulevard,  Los  Angeles  48, 
California.  All  replies  will  be  treated  in 
strict  confidence. 


Working  manager  wanted  for  small 
town  indoor  in  Kentucky.  State  experience, 
references  and  salary  required.  Boxoffice 
9389. 


Continued  ergronsion  has  created  open- 
ings for  ermerienced  indoor  and  drive-in 
managers.  Top  salaries  and  liberal  bene- 
fits to  qualified  applicants.  Apply  in  con- 
fidence to  Personnel  Manager,  General 
Drive-In  Corporation,  480  Boylston  Street, 
Boston  16,  Massachusetts. 


POSITIONS  WANTED 

Lost  Lease  . . . Will  Travel.  Manager, 
operator,  experience  all  phases  of  theatre 
operation  and  maintenance.  Young,  ag- 
gressive and  bondable.  Boxoffice  9395. 


EQUIPMENT  WANTED 

Wonted:  Pair  of  Westrex,  Simplex  or 
Century  penthouse  4-track  magnetic 
soundheads,  also  3 Altec  Lansing  stage 
speakers.  Wayzata  Theatre,  Wayzata, 
Minn. 


Wanted:  Used  theatre  booth  equipment. 
We  dismantle.  Leon  Jerodsky,  Paris,  Il- 
linois. 


TOP  PRICES  PAID  ...  For  X-L,  Century 
and  DeVry  projectors,  CinemaScope 
lenses,  etc.  What  have  you?  Star  Cinema 
Supply,  621  West  55th  Street,  New  York  19. 


THEATRE  TICKETS 


Prompt  Service.  Special  printed  roll  tick- 
ets. 100,000,  $37.95;  10,000.  $12.75;  2,000, 
$5.95.  Each  change  in  admission  price, 
including  change  in  color,  $4.25  extra. 
Double  numbering  extra.  F.O.B.  Kansas 
City,  Mo.  Cash  with  order.  Kansas  City 
Ticket  Co.,  Dept,  li,  109  W.  18th  Street, 
Kansas  City  8,  Mo. 


BUY!SELL!TRADE! 


FIND  HELP  OR  POSITION 


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BOXOFFICE 


Classified  Advertising 
Greatest  Coverage  in  the 
Field  at  Lowest  Cost 
Per  Reader 

4 insertions  for  the  price  of  3 


GENERAL  EQUIPMENT— USED 

BUY  WITH  CONFIDENCE!  Vidoscope 
anamorphics,  $250;  Bell-Howell  179  pro- 
jector, like  new,  $169.50;  X-L  soundheads, 
rebuilt,  $495;  14"  reflectors,  good  condi- 
tion, $6.50;  Simplex  portable  projectors, 
arcs,  rectifiers,  complete,  rebuilt,  $1,295. 
Star  Cinema  Supply,  621  West  55lh  Street, 
New  York  19. 


GENERAL  EQUIPMENT— NEW 

SUNPROOF,  RAINPROOF  MASONITE 
MARQUEE  LETTERS,  fit  all  signs.  Sanmle 
free.  Black  or  red.  4"-40c;  8"-60c;  10"-75c; 
12"-$1.00;  14"-$1.50;  16"-$1.75;  17"-$2.00; 
24"-  $3.00  (10%  discount  100  letters  or 
over  $60.00  list).  S.O.S.,  602  W.  52nd, 
New  York  19. 


DRIVE-IN  THEATRE  EQUIPMENT 

ARVm  ELECTRIC-IN-CAH  HEATERS. 

Brand  new,  8 per  ctn.  Model  T-90-1,  220 
volt,  500  watts,  10  ft.  cord.  Price,  $9.75 
each.  Ontario  Equipment  Co.,  Toledo  1, 
Ohio. 


THEATRES  WANTED 

Wanted:  To  buy  or  lease  drive-in  the- 
atres, 500-car  capacity  or  larger.  Boxoffice 
9238. 


Wanted:  To  lease  or  buy  indoor  theatres, 
metropolitan  areas,  population  at  least 
75,000.  Contact  William  Berger,  Metro- 
politan Hotel,  Cincinnati,  Ohio. 


Wanted:  To  lease  drive-in  or  indoor  the- 
atre in  Michigan  or  Ohio.  Boxoffice  9391. 


Wanted  to  Buy  or  Lease  drive-in  the- 
atres in  Ohio,  500-car  capacity  or  larger. 
Cash  deal.  Boxoffice  9394. 


THEATRES  FOR  SALE 


West  Coast  theatres  ior  sole.  Write  for 
list.  Theatre  Exchange  Company,  260 
Kearny  Street,  San  Francisco  8,  California. 


For  Sole:  300-car  drive-in,  thriving 

Southwest  Kansas  county-seat  town. 
Farming,  livestock,  gas  and  oil  develop- 
ment. Reduced  price  and  very  favorable 
terms.  Address  C.  S.  Laird,  Meade,  Kan- 
sas. 


Theatre  Closed:  For  sale,  complete  the- 
atre equipment,  550-seat  house.  Write 
Palace  Theatre,  Antigo,  Wisconsin. 


400-seat  theatre,  midwest  Missouri,  only 
one  radius  30  miles.  Good  equipment, 
air-conditioned,  real  opportunity.  Family 
operation.  Priced  to  sell.  Boxoffice  9392. 


450-Car  Drive-In  for  sale  in  Central 
California.  Approximately  60  miles  south- 
west of  Fresno.  CinemaScope  lens  and 
screen.  Ideal  family  operation.  Owner  re- 
tiring. Write  CUTHBERT,  3024  Woodlane 
Drive,  Bakersfield,  California. 


THEATRE  SEATING 

Good  used  late  model  chairs  available, 
rebuilt  choirs.  Chairs  rebuilt  in  your  the- 
atre by  our  factory  trained  men,  get  our 
low  prices.  Ports  for  all  makes  of  chairs. 
Sewed  covers  made  to  your  size,  also 
leatherette  25"x2S".  55c  ea.;  27"x27",  65c 
ea.  Chicago  Used  Chair  Mart,  829  South 
State  Street,  Chicago.  Phone  WE  9-4519. 


SEAT  RENOVATING:  Neat,  fast,  reason- 
able, anywhere.  Sewed  combination  seat 
covers.  Service  Seating  Co.,  1525  West 
Edsel  Ford,  Detroit  8,  Michigan.  Tyler 
8-9481,  Texas  4-2738. 


Theatre  Chairs,  International,  Bodiform, 
)lywood.  Lone  Star  Seating,  Box  1734, 
lallas. 


BUSINESS  STIMULATORS 

Bingo,  more  action!  $4.50  M cards.  Other 
games  available,  on,  off  screen.  Novelty 
Games  Co.,  106  Rogers  Ave.,  Brooklyn, 
N.  Y. 


Build  attendance  with  real  Hawaiian 
orchids.  Few  cents  each.  Write  Flowers  of 
Hawaii,  670  S.  Lafayette  Place,  Los  An- 
geles 5,  Calif. 


Bingo  Cords.  Die  cut  1,  75-500  combina- 
tions. 1,  100-200  combinations.  Can  be 
used  for  KENO,  $4.50  per  M.  Premium 
Products,  346  West  44th  St.,  New  York 
36,  N.  Y. 


SOUND-PROJECTION  SERVICE 
MANUAL 


EXHIBITORS,  PROJECTIONISTS  — RE- 
PAIRMEN: You  need  this  Loose-Leaf  Main- 
tenance Manual  on  servicing  all  makes 
of  sound  and  projection  equipment.  The 
only  maintenance  text  book  now  available 
on  projection  and  sound.  Additional  serv- 
ice sheets  every  month  for  a year.  Trou- 
ble-shooting charts,  wiring  diagrams, 
schematics,  simplified  repairing  data  and 
a gold  mine  of  other,  helpful  <wta,  all  for 
only  $6.90,  with  a binder.  Without  loose- 
leal  binder,  $4.95.  (Data  on  16,  35  and 
70mm  eqi.^ment.)  Written  by  practical 
engineer.  Cash  or  P.  O.  Order.  No  CODs. 
Order  Now!  Wesley  Trout,  Engineer,  Box 
575,  Enid,  Oklahoma. 


INTERMISSION  TAPES 


WEEKLY  TAPE  SERVICE:  Intermission 
tapes  that  sparkle  . . . guaranteed  to 
sell  . . . customized  . . . free  sample 
Commercial  Sound  Service,  P.  O.  Box  5, 
Sulphur  Springs,  Texas. 


EQUIPMENT  REPAIR  SERVICE 


Pul  that  $100  back  in  your  pocketl! 
Broken  reflectors  easily  repairedi  Lasts 
indefinitely!  Guaranteed!  Kit  only  $2.95 
postpaid.  Gatorhide,  Box  71,  Joplin,  Mis- 
souri. 


POPCORN  MACHINES 


Popcorn  machines,  all  makes.  Complete 
new  popping  units,  $185.00  ex.  Replace- 
ment kettles,  all  machines.  120  So.  Hoi- 
sted, Chicago,  111. 


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BOXOFFICE  ; : December  25,  1961 


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Research 


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Media  History  Digital  Library 
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John  McElwee